NFO WorldGroup is one of the UK's leading providers of marketing-led research, committed to providing the highest level of service together with an understanding of how research can be used most effectively in a marketing context. Hence our positioning of 'Marketing Minds Specialising in Research'. The group was formed in 2001 from the combined resources of BJM, MBL, Infratest Burke, System Three, PSI and City Research.
Recent News: DRNO articles (Daily Research News)
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Main: Advertising, Drink, Financial, Food, Insurance, Internet / New Media, Leisure and Tourism, Media, Automotive, Oil, Gas, Water and Electricity, Pharmaceutical / Healthcare, Social / Opinion / Public Sector, Retail, Telecoms, , Travel.
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Other: Aerospace, Audience / Broadcasting, Computer Hardware / Office Equipment, Confectionery, DIY, Electronics (consumer), Software, Networks, IT Consultancy, , Pharmaceutical / Healthcare, Law & Accounting, Sports/Sponsorship, Training & Education, Other Sectors, Travel.
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Main: UK, France, Germany, Italy, Spain, Scandinavia (Denmark / Finland / Norway / Sweden), Low countries (Belgium / Netherlands / Luxemburg), Other W Europe or EU (Port. / Ire. / Aust. / Switz. / Gr.), Central and Eastern Europe (not former USSR), USA. |
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Other: Former Soviet Union (FSU), Non-EU European countries (not FSU), China, Japan, Other SE Asia, Middle East, Bangladesh / India / Pakistan / Sri Lanka, Other Asia, Australia / NZ, South Africa, Other Africa, Canada, Mexico / Central America, South America, Other regions / countries.
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Main: Advertising Research, Branding / Image Research, Corporate Image Studies, Customer Satisfaction Research, Employee Research, NPD / Market Potential Studies, Usage & Attitude Research, Other Research
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Other: Competitor Research, Pricing Research, Social / Policy Research, Web Site Assessment.
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Main: Face-to-face depth interviewing, Telephone depth interviewing, Other face-to-face interviewing, On-line questionnaires, Postal Studies, Hall tests, Group discussions.
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Other: Marketing Consultancy, Other telephone interviewing, Desk Research, Mystery Shopping, Other techniques. | |
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