Austin, Texas-based Measured has launched a platform promising marketers the ability to view incremental ad performance across all paid media platforms, in one place, without the need to track users across the web. More
Media measurement and optimisation platform Integral Ad Science (IAS) has announced a partnership with photo sharing pioneer Snap Inc., promising advertisers increased transparency, brand safety and suitability across their Snapchat campaigns. More
Australian owned agency TKW Research Group has launched a new call centre in Suva, Fiji, promising 'CATI-quality data at online survey prices'. More
WPP-owned ad agency VML is to upgrade its proprietary digital commerce tech and retailer intelligence suite via a partnership with retail ecommerce management platform CommerceIQ. The latter's generative and predictive AI will help VML to optimize clients' digital shelf performance. More
Nielsen has announced an agreement with ridesharing network Lyft, to measure the audience for the latter's in-app advertisements delivered through Lyft Media. More
Ipsos has launched an Out of Home (OOH) advertising solution promising to help users assess and optimise OOH creative in as little as 24 hours. More
In the US, cultural intelligence specialist Collage Group has appointed Elizabeth Jackson as its first Chief Marketing Officer. She brings to the role more than thirty years of experience in marketing, strategy, insights and new product innovation. More
In New York, AI-powered ad tech company Smartly has launched Brand Pulse, which taps data from Comscore and GWI (Global Web Index) as well as its own sources to give users a holistic view of the customer journey, including ad impact. More
In Australia, video-based insight consultancy Qualie has appointed Lena Kelly as Senior Researcher and Strategist. More
In Vancouver, BC, Canada, 'creator commerce' platform Trnd has launched a service called Advanced Brand Analytics, allowing users to evaluate their influencer marketing strategies with the help of data on creator performance, audience engagement and conversion. More
In California, eCommerce solutions and consumer analytics provider PriceSpider has announced a number of upgrades to help brands build seamless omnichannel experiences. They include new data sharing and integration tools. More
In Dallas, 'Creator Commerce' company LTK has launched LTK 360, a full-funnel influencer marketing measurement and analysis platform, while adding CTV to the list of media for which users can create, launch and measure advertising. More
Multichannel eCommerce enablement and analytics platform MikMak has enhanced its insights offering with the launch of a Custom Report Builder function, as well as a CX optimization tool, 'Headless Commerce API'. More
Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality. More
UK television and video ad currency provider Barb has announced a major upgrade to its CFlight cross-media campaign reporting service. The tool now promises advertisers and agencies comprehensive campaign performance data against fourteen key traded audience groups. More
In the US, media measurement and optimization firm Prescient AI has secured $10m in Series A funding, with which to further develop its product, expand sales and add new media channel integrations. It has also enhanced its attribution model to measure the halo effects of campaigns on sales in the Amazon marketplace. More
In London, Verve has announced the promotion of its former Joint Head of Insight Richard Preedy to the newly created role of Executive Director and Head of Artificial Intelligence. The firm is 'relaunching' itself to emphasize its focus on 'three intelligences': Artificial, Human and Cultural. More
Australia's Commercial Radio & Audio (CRA) is to expand its regional audience surveys, conducted by Xtra Insights, to include more markets this year, while for the first time CATI surveys will be supplemented by the launch of online survey sampling in eight markets. More
Insights group Savanta has launched a new AI-based application called TrendVue, allowing users to automate the research process and deliver personalised trend analysis across sectors. More
Customer data science pioneer dunnhumby has partnered with location analytics specialist Placer.ai in the US to provide retailers and CPG companies with a combination of on-and off-line customer insights and personalize customer communications and experiences. More
NIQ, the consumer intelligence company previously part of Nielsen and now combined with GfK, has launched a Global Media Division, which it says is 'designed to enhance the value advertisers derive from their marketing efforts' - and has appointed Lana Busignani to lead it. More
London-based APL Media is integrating the technology of US-based feedback software firm Social Asking, aiming to 'bring cutting-edge AI to audience engagement' and allow brands to understand their audience in real time. A new division of APL will serve as Social Asking's lead (UK) sales agent. More
Ipsos has launched InnoExplorer, which uses generative and analytical AI to help clients accelerate innovation cycles 'from months to days' and improve success rates. More
Leap day - also apparently known as Rare Disease Day - sees the launch of a new insights company, PatientSight, operating a subscription based platform connecting life science organizations with survey findings for rare disease patients, analyzed and displayed in dashboards. More
In the US, former Ipsos execs Dana Keilman and Nicole Munsey have launched Morning Light Strategy, which will provide insights and strategic guidance for clients looking to drive growth in the 50+ market. More
In a deal described as 'a world-first industry collaboration between media industry measurement bodies', OzTAM audience data for BVOD - the streaming and catch-up services offered by TV broadcasters - is to be integrated into Ipsos iris, the approved currency of IAB Australia. More
Marcoms group Stagwell, the owner of the Harris Poll and Harris X brands as well as Maru Group, has launched a new global research community called Unlock Surveys, with plans to add more than 200,000 high-quality, active survey members in 2024. More
In the US, Allison Wilt and Steve Ingledew have launched ContextualY, a specialist B2B research agency whose four founding Principals between them boast more than a hundred years of experience supporting technology clients and stakeholders. More
In Antwerp, Belgium, design-tech company iVisual has launched AI-based branding and packaging intelligence technology which it says will 'transform the way companies develop branding and packaging'. The new firm has appointed Julie Dumoulin as its CEO. More
Comscore has upgraded its Campaign Ratings (CCR) service to extend deduplicated audience measurement to the local market level, and says that for the first time CCR will integrate national and local linear TV, digital, streaming and social channels. More
Atlanta, GA-based AnalyticsIQ has added to its range of healthcare solutions with the launch of an enriched National Provider Identifier (NPI) data offering, promising marketing and analytics teams deeper insights into healthcare providers (HCPs) as individuals, to improve targeting and engagement. More
In Glasgow, Scotland, former RBS and YouGov Sport exec Bruce Cook has launched SponsorLab, a new sponsorship measurement tool for sponsors, agencies and rights holders. More
The Market Research Society of India (MRSI) has launched a new Socio-Economic Classification System, ISEC, which it says is 'far more representative, stable and less volatile' than its predecessor, NCCS. More
New York-based audio analytics and research platform Veritonic has partnered with computer vision and attention AI company Realeyes to launch the Audio Attention Report, putting data behind the untapped potential of radio and podcast audio advertising. More
Yahoo has launched a rapid insights solution called PurpleLab, based on Qualtrics technology - initially in Australia and Southeast Asia. More
In New York, audio analytics and research platform Veritonic has launched Brand Lift Pulse, an addition to its established Brand Lift solution which it says brings its data to those running campaigns of any size. More
GroupM's new data / audience planning agency EssenceMediacom has formed a dedicated data, technology and analytics function to 'deliver business solutions to clients in the post-cookie era'. Poorani Adewole transfers in from Mindshare to lead the unit as Chief of Data, Technology and Analytics. More
UK-based agency Firefish Group has announced five promotions and seven new hires across the business. Fenella Twohig, Ciara Larkin, Rebekah Smith, Karen Chong, Chloe Lee, Jamie Robertson and Jonathan Dance all join the company. More
London-based insights consultancy Savanta has launched a new customer experience framework which it says will help companies more accurately drive revenue growth. More
B2B purchase intent data specialist TechTarget has announced a partnership with software review and assessment site G2, to help B2B enterprise technology buyers through the purchase cycle. More
In San Francisco, retail analytics solutions provider Intelligence Node is expanding its offer for retailer clients and third-party sellers, promising an enhanced online shopping experience with more information to support product selections and purchase decisions. More
Australian market research technology platform Glow is developing its sustainability metric the Social Responsibility Score (SRS) as a standardized, cross-industry initiative and says it is currently being integrated into the offerings of Kantar, PwC Australia and other research and advisory businesses. More
Consumer research platform GWI has partnered with Dynata to launch a solution called GWI Audience Activation, offering end-to-end marketing including segmentation, profiling, planning and activation, for pre-built or bespoke segments using the firms' global audience data. More
Canada-based analytics and MR solutions provider Torfac has appointed Srinivas K M as Director of Client Development, based in Bangalore, India. More
Consumer behavioral data firm Circana has launched Liquid Data Engage, which allows retailers to manage market performance, category management, loyalty, supply chain, and retail media data assets in one solution, and identify opportunities for growth. More
In the US, newly launched data collection firm Fusion Healthcare Fielding has launched the Health System Executives Panel, comprising C-Suite and Director level executives from healthcare organizations from hospitals and clinics to health systems and managed care entities. More
In New York, Nielsen has announced it will expand coverage of its National TV out-of-home (OOH) panel this year, in order to 'fully represent all US TV households'. More
Comscore's audience and content targeting solutions division Proximic has been awarded a patent for its livestream contextual intelligence technology, which it says will help publishers monetize their livestream video inventory and increase advertiser confidence in buying it. More
Origin, a cross-media measurement initiative led by the UK's advertising trade group ISBA has added six more advertiser stakeholders, and says its platform is now 'up and running'. More
Cross-platform viewing analytics company datafuelX has partnered with US consumer insights veteran MRI-Simmons, to enhance the former's device-level TV viewing data sets with the latter's demographic attributes. More
Purchase transaction insight provider Behaviorally has announced the launch of GLADYS, a platform collating and analysing data extracted from the moment of purchase to give clients real-time insights to launch effective packaging designs. More
In London, data-driven CXM company Merkle has launched a dedicated UK and Ireland Salesforce practice, promising clients the tools to optimise their use of data to enhance the customer experience. More
Mainz, Germany-based consumer insights and research tech firm Horizon has partnered with London's Bolt Insight, promising to provide clients with 'dynamic, conversational and behavior-driven consumer data in the pre-market phase'. More
Insights consultancy Nature has appointed Gareth Joe, formerly Associate Strategy Director at branding agency Principals, as Brand Strategist. More
Denmark-based behaviour analytics software firm iMotions has launched version 10 of its platform, promising 'deeper research possibilities with enhancements for setting up, building and managing studies and study design'. More
Consumer intelligence specialist NIQ has announced a deal with TruAudience, the marketing solutions division of global information and insights company TransUnion, combining FMCG purchase data with identity graph software to offer robust audience modelling. More
A new consulting and advisory firm focused on Net Zero and corporate sustainability has been launched in Denver, Colorado. Canopy Edge's offer will include measurement and strategy for science-based targets, ESG reporting and program management, and advice on messaging. More
Consumer intelligence provider NIQ has joined forces with Databricks to develop a Supply Chain Solution for retail clients, combining the latter's Data Intelligence Platform with the former's Connect / Discover platform to promise more accurate demand forecasting and better personalization. More
CRM software giant Salesforce has announced a series of new data and AI-powered tools designed to enhance shopper experience by giving merchandisers and marketers a real-time understanding of customer behavior and preferences. The solutions are based on the firm's Einstein 1 Platform. More
In the US, TV measurement company iSpot has launched a dedicated streaming measurement offering, with metrics for tracking audience consumption of CTV advertising, as part of its Unified Measurement platform. More
Data collaboration platform InfoSum has launched a new solution called Private Path, aiming to help client organizations securely maximize the value of first-party data outside the clean room environment. More
In Worthington, Ohio, consumer data and insights provider Prosper Insights & Analytics has announced a partnership with business data monetization platform DataPostie, which will make smaller bundles of Prosper's data available on demand via a Consumer Insights Marketplace. More
Audience data and omniscreen measurement tech firm SambaTV has announced a partnership with independent cross-media dataset HyphaMetrics, combining data from the former's opted-in devices and the latter's panel. More
In Pittsburg, USA, retail sector VoC specialist First Insight, Inc. has launched an app called My INSIGHT, promising merchants, designers and planners better understanding of their consumers for purposes including assortment building and rationalization. More
Consumer data giant Experian has announced new partnerships with media marketplace Sonobi and first party commerce data firm Attain. More
French TV measurement company Médiamétrie has expanded its services to measure viewing across four screens as well as Out-of-Home, as of this month. More
In London, media measurement and optimisation platform Integral Ad Science (IAS) has rolled out Quality Attention, a new product combining media quality, eye tracking and machine learning. The firm says the resulting transparent metrics will help advertisers increase ROI and boost conversions. More
The Insights Family, which provides intelligence focused on kids, parents and families, has relocated its Manchester headquarters to a larger space in the city centre, and has launched in the Republic of Ireland - described as its first 'Tier 2' market. More
Consumer data and analytics firm NIQ has announced the launch of NIQ Labs, an innovation center which it says will 'harness the collective power of top-tier talent and capabilities acquired through strategic M&As'. More
TV ad measurement company EDO is to enrich its CTV ad outcomes data via a partnership with Experian, whose demographic attributes data will allow more granular measurement across the major TV platforms and manufacturers. More
DRNO's News Editor of seventeen years Mel Crowther passed away last week after a battle with cancer. Mel has been a wonderful colleague and the driving force in making this publication what it is today, as well as a well-loved figure in the industry, and I'm sorry I know her loss will come as a shock to a lot of you. More
Consumer insights firm Big Village has launched a platform called Audience Intelligence, promising to help clients understand, target and evaluate consumer and b2b segments. More
In New York, research tech firm SightX has added a Key Driver Analysis (KDA) feature to its platform, promising help in answering such questions as why customers buy and what makes them loyal. More
In New York, commerce intelligence platform MikMak has announced a product upgrade and a partnership with consumer data giant Circana, promising clients data on off-line sales lift from digital marketing, along with help preventing cart abandonment and converting shoppers. More
US-based tech insight provider Discuss has enhanced its capabilities for scaling qual research with the latest release of its People Experience Platform, featuring expanded 'Genie' generative AI tools and advanced global asynchronous research features. More
US-based media measurement, data and software solutions provider VideoAmp has a new Identity solution, integrating ID data from multiple providers in one system to help ensure advertisers and content owners their audience targeting is hitting the mark. More
Australian TV audience measurement body OzTAM says its Virtual Australia (VOZ) measurement solution is on track for launch in 2024, with media agencies set to begin embedding the VOZ database in their systems in the coming months. More
US-based self-service commerce solutions provides Cantaloupe Inc. has released two new analytics tools as part of its Seed Pro software platform: Seed Analytics and Seed Intelligence. More
Nielsen-owned entertainment data business Gracenote is launching an automotive data platform, giving easy access to its entertainment datasets for manufacturers looking to optimise in-car media experiences. More
'In The Moment' emotive analytics firm Blue Yonder Research has been granted a patent in the US, UK and Europe for its Clickscape technology, which links measured emotions to specific moments in real time. More
UK ad currency provider Barb has awarded three contracts for audience measurement services: MetaBroadcast retains the metadata contract and adds the provision of interim overnight programme logs, while Clearcast will provide interim overnight commercial spot logs. More
Kantar has launched a research panel focusing on the beauty industry in India, continuously tracking and reporting purchases made by shoppers across four categories: face, eyes, lips and nails. More
In New York, TV ad marketplace FreeWheel has partnered with OrkaTV to provide marketers with a way to buy advertising in the free ad-supported streaming television sector (FAST). More
New York-based Out-of-Home ad services agency Billups has launched an analytics platform specifically for the tracking and measurement of OOH campaign performance; and the formation of Billups Labs, which will work on research and development for the firm. More
We are 25! On 29th Nov 1998 the first job ad appeared on mrweb.com. We're celebrating with the relaunch of our directories, under a new brand and with an ambitious new approach; and with Thank You's to our regular advertisers and some special offers for new ones. More
UK-based insight and foresight platform Signoi has launched a tool called Personalysis, aimed at transforming data sources such as segmentation reports into lifelike Personas. More
US-based, AI-powered sponsorship analytics platform Relo Metrics has expanded its broadcast viewing and valuation data into the Europe, Middle East and Africa region, as well as Asia Pacific. More
Kantar has announced the launch in Spain of its Campaign Audience Validation solution, which helps guide strategic decision-making for ad campaigns. More
European omnichannel advertising company Hawk was announced a strategic partnership with audience data company Samba TV, promising more effective targeting for clients. More
UK-based broadcaster ITV has launched two measurement solutions, Addressable Lift and TV Auction Boost, allowing clients to measure TV ad business outcomes including web traffic, sales and profit. More
UK TV audience measurement and ad currency body Barb has outlined a timetable for its upgrade to unified TV advertising metric CFlight. The organisation has also hired Luca Vannini for the newly created role of Head of Campaign Audiences, leading delivery of total campaign reporting. More
US firm InContext Solutions, which offers 3D simulation software for retail, has launched a behavioral insights prediction model called Arrangement AI, using machine learning and AI prediction models to generate insights for planogram arrangement concepts. More
Ipsos has launched three new syndicated studies monitoring the wider impact of anti-obesity medications. More
Consumer behaviour specialist ViewersLogic has launched a cross-platform media planning tool, fed by single-source data collected 24/7 from the firm's panel of consumers and using behaviour-based filters to identify target audiences. More
Kantar has launched a proprietary attention framework, which uses facial coding and new gaze monitoring components to give advertisers measures of both active and passive attention, and uncover how well ad content captures the attention of viewers on a second-by-second basis. More
US-based cookieless targeting specialist Semcasting has received a new patent for an ad targeting system based on 'IP Media Zones', which integrate contextual audience preference with marketers' identify graphs. More
Communications specialist MHP Group has launched a brand strategy offer called 'Reverb', building on its expertise in behavioural science to bring together strategy, creative, design and employee engagement. More
Consumer intelligence business NIQ has launched an omnishopper panel, which exceeds 30,000 Australian households and provides data for around 70 retail banners across a number of sectors. It is underpinned by a mobile consumer rewards app which captures data from 250,000 receipts per month. More
In New York, TV ad marketplace FreeWheel has launched a tool called Audience Manager, promising publishers faster audience activation across screens. More
In the US, AI-powered sponsorship analytics platform Relo Metrics has launched a solution called 'Relo Census', allowing stakeholders to benchmark performance, identify market trends, and gather real-time competitive intelligence. More
Ben Marks, the founder and former CEO of London-based youth insight and panel business YouthSight, has set up a new MR agency called Electrify Research, aiming to improve understanding of home-owner decisions on heat pumps, EVs, rooftop solar and other green home options. More
Tiburon, California-based company Jon Peddie Research has launched a consulting division to be known as JPRi. The new unit will provide strategic advice on product pipeline, marketing roadmap, M&A opportunities, and internal efficiency for clients in the Game Tech market. More
Consumer data giant Circana has announced an agreement to give clients of marketing tech company The Trade Desk access to its Media Lift solution, providing authenticated audience targeting and multi-retailer measurement. More
Dallas-based personalization platform Monetate has launched a Journey Analytics tool, allowing users to view and evaluate customer experiences and behavior, including comparison of different promotional or operational variants under consideration. More
US-based search intelligence platform Captify has launched TV Search Lift, a proprietary study which evaluates the success and outcomes of CTV campaigns using on-site search data. More
Nielsen has partnered with consumer research platform GWI to launch 'the Nielsen GWI Fusion', promising clients 'more comprehensive insights' into US TV audiences, cross-media behavior and its drivers. More
Cadent, a provider of advanced TV advertising solutions, has announced a partnership with Comscore's programmatic unit Proximic, integrating two of the latter's services into the Cadent Aperture platform. More
Cultural intelligence specialist Collage Group has launched an AI-based solution called fluen.ci which it says gives clients 'instant access to culture-centric, brand-specific insights'. More
Digital media measurement and analytics provider DoubleVerify (DV) has announced a partnership with grocery tech company Instacart, allowing advertisers to verify media and optimize performance across the platform. More
Inight platform and sample exchange Cint has enhanced its attitudinal measurement product, Lucid Impact Measurement, with the integration of social media platform measurement. More
Kantar has announced a 'broad expansion' of AI capabilities within its brand strategy and creative development portfolio. They include Link subscriptions, to help stretch ad testing budgets; celebrity recognition in Link AI testing; predictive eye tracking; big data for threat detection; and help with 'sonic branding'. More
Panel provider Bilendi & respondi has added a 'Niche Sampling' offer, giving access to 'incredibly specific target groups', including those based on geolocation, transport routes used, rare medical conditions, niche product consumption, sports interest and b2b characteristics. More
Social media analyst Social Standards has launched a solution called Brand Maps which identifies fast-growing brands - including new entrants to a market which have not yet realised their potential in stores - and profiles their audiences. More
Cross-media audience measurement solution Beatgrid has announced a partnership with marcoms firm PHD Australia, a part of Omnicom. More
In the US, AI-powered sponsorship analytics platform Relo Metrics has announced a strategic partnership with SponsorPulse to offer asset-level validation of sponsorship performance for the National Hockey League (NHL). More
Singapore-based decision science firm Blackbox has partnered with Qualtrics to launch SensingSG, a platform giving real-time insights into community sentiments, attitudes and behaviour in Singapore. More
Today sees the launch of Ipsos RISE, which combines the group's corporate reputation and public affairs expertise with AI to provide 'a ground-breaking platform for modern brand, risk and reputation management'. More
Streaming service Netflix has made ad measurement a 'top priority', and will build on a recent partnership with Nielsen in the US to offer similar capabilities to partners in other countries, according to co-CEO Greg Peters. More
Users of consumer research platform Attest can now enhance surveys with video responses, adding a qual element to the firm's existing quant offer and bringing them together in its dashboard. More
Newcastle, UK-based research consultancy differentology has appointed Stuart Tagg as Head of Clients. More
In the US, NIQ - once Nielsen's consumer data division - has launched a service measuring sales on social media eCommerce platform TikTok Shop, offering users data on sales volume, value and market share at the brand level. More
Neighborhood networking service Nextdoor has launched new solutions to help users measure and optimize ad performance, both on- and off-line. More
In Sydney, Nielsen has partnered with audience tech firm Eyeota and synthetic population modeler RDA Research to offer Australian advertisers and marketers enhanced access to its CMV dataset (Consumer and Media View). More
In-the-moment video research platform Indeemo has upgraded its platform to allow users to import depth interview and focus group content directly from Microsoft Teams and Zoom, and to analyse them 'in minutes' using Generative AI. More
dentsu has announced agreements with seven media partners who will use the global marcoms group's own proprietary system for ad buying and placement. The system taps subsidiary firm Merkle's Merkury database and M1 audience profiles, and gets its audience estimates from VideoAmp. More
Origin, the cross-media measurement initiative of the UK's advertising trade group ISBA, is to work with US-based cross-screen analytics provider Samba TV, to test television data from the latter's proprietary automated content recognition (ACR) technology. More
DIY online research pioneer and enterprise feedback platform SurveyMonkey has added MaxDiff Analysis features, using industry standard Best-Worst scaling methodology to assess respondent's preferences. Existing customers on Advantage or higher plans get the tools for free. More
In New York, healthcare research veterans Jerry Arbittier and Chris Lee have launched Fusion Healthcare Fielding, offering 'full service fielding solutions' for the sector. More
Supermarket giant Tesco and its data division dunnhumby have announced further new features on the Tesco Media & Insight Platform, including ads on 'Scan as You Shop' handsets, product placement options, and collaboration with the ISBA over standardisation of retail media measurement. More
Eye tracking hardware and software specialist Tobii has launched a product called UX Explore, allowing researchers to conduct eye tracking and attention measurement studies and tests at scale via mobile phones. More
Adelaide, Australia-based omnichannel attention measurement company Amplified Intelligence has partnered with AI firm Chalice Custom Algorithms to combine its attention data with smart bidding technology. More
Nielsen has rolled out its Nielsen Media Impact (NMI) solution in South Korea, offering clients there deduplicated media consumption metrics across multiple platforms, via a single planning interface. More
In New Zealand, insights platform Yabble has launched a product which offers real-time interaction with virtual audiences that emulate real customers. More
AI-powered consumer brand tracker.Brox.AI, which was set up earlier this year by two of the creators of YouGov Signal, has raised $1.9m in a seed funding round. More
Boutique agency Intuit Research has partnered with Kantar's Profiles division to launch a syndicated survey called Media DOTS (Media Data on Target Segments), tracking the profile, mindset, media habits and product consumption of the general population (aged 12 to 64) in Hong Kong. More
In the US, independent grocer automation software provider Storewise has launched a tool called PriceFind, which delivers access to details about competitors' pricing on hundreds of everyday products, such as common grocery items. More
Audience measurement division Kantar Media has launched its Campaign Audience Validation product in Chile. More
CTV and cross-screen advertising company LG Ad Solutions has developed a targeting and measurement solution called LoopIQ, in partnership with consumer purchase insights firm Affinity Solutions. More
In Johannesburg, pan-African data and analytics firm Sagaci Research has announced the launch of SagaCube, a dataset based on regular questioning of consumers in 26 countries across the African continent. More
In the US, strategy and insights firm Quester has launched a brand-building methodology called DRIVE, which the company says 'puts real people and their love and emotional connection to brands at the heart of the creation process'. More
In Sorbiers, France, former QualWorld and SODA International employee Karolina Jasek has launched Conwalia, a full service boutique MR agency focused on on the health and wellness sector. More
In Needham, Massachusetts, data modeling and analytics provider in4mation insights (i4i) has launched Optimetry, described as an 'always-on' SaaS optimization tool giving clients access to 'marketing mix model data for dynamic scenario planning over the life of marketing campaigns'. More
Human insight business One Minute to Midnight has launched a dedicated global quantitative unit called 'One Minute to Midnight & Counting'. More
London and China-based insights and analytics growth consultancy Freemavens has launched a machine learning model called 'TILT', to help businesses identify which real-world factors are impacting the performance of a category or brand. More
Full service research agency mindline has appointed five former execs from consultancy Happy Thinking People, for its new Berlin-based qual unit mindline explore. More
WPP-owned marcoms network Wunderman Thompson has launched an AI-powered creative testing tool called 'Reveal', which measures the attention and the emotional connections that people have with brand content. More
Agriculture and animal health specialist Kynetec has launched a tool which integrates crop protection market data, sourced from growers, with data sources such as macroeconomic indicators, climate data and demographic trends, to provide a multi-faceted view of the agricultural market. More
US-based customer intelligence platform InMoment and digital experience analyst Contentsquare have partnered to help marketing CX teams visualize customer experiences and understand web site and mobile app visitor behavior. More
Los Angeles-based research company MarketCast has launched a brand tracking solution combining consumer data, ad performance data, and a 'brand fandom' framework, to help marketers understand how their brand's performance is shifting. More
In New York, former Medefield and Dynata exec Brendan Egan has set up a healthcare fieldwork and sampling firm called Brightside Research Solutions, with targets including patients, healthcare professionals and healthcare B2B stakeholders. More
In Idaho, USA, a new proprietary healthcare MR panel has launched. Enos Answers is led by CEO Jason Freeman, former COO of SurveyHealthcare. More
Untold Insights, which combines customer insights with AI, has launched a Gen Z AI persona through which it says users can have a 'direct conversation' and gain insights from their target audience segments. More
Digital media measurement and analytics platform DoubleVerify (DV) has expanded its brand safety and suitability solution, allowing advertisers to monitor and avoid MFA (Made for Advertising) sites, and identify MFA content. More
Nielsen's entertainment data provider Gracenote has launched a program to help content publishers and broadcasters get their 'Free Ad-Supported Streaming TV' (FAST) channels and programming distributed by major streaming platforms. More
US-based facial analysis tech firm Affectiva has launched a new metric within its Emotion AI offering, measuring attention signals such as gazing away, speaking and drowsiness, on behalf of brands, advertisers, entertainment companies, and their market researchers. More
Indian healthcare and medical fieldwork specialist Krea eKnowledge has launched an agile research offering called 'Kyte', promising rapid turnaround research services to pharmaceutical, life sciences and health-tech companies. More
US marketing analysis and digital marketing optimization specialist Marin Software has integrated with CRM platform HubSpot, allowing marketers to target audiences at the right moment with personalized experiences. More
First-party data platform Dynata has signed an agreement with American multinational telecoms and media conglomerate Comcast, whose data will be licensed and integrated into Dynata's advertising solutions product suite. More
In India, Kantar has launched a solution called Sensory eValuate, which uses research to help evaluate consumer products using the five human senses. More
Insights-based consulting firm SKIM has opened an office in Paris, France - its fourth location in Europe and tenth worldwide. More
Nielsen is to make the 'Big Data' element of its Nielsen ONE hybrid service 'available for measurement' this month. Although this has yet to gain accreditation, the MRC's George Ivie says he is not looking to block a move which appears to promise substantial benefits for smaller networks. More
UK commercial radio industry body Radiocentre has launched a free online tool called 'Audio Need-states Navigator', to provide media decision-makers with audience insight based on data from its Generation Audio study of listeners. More
In the US Circana, the company formed from the merger of IRI and the NPD Group, has launched what it describes as its first 'guided survey solution'. Fast Feedback Guided Surveys taps the consumer insights platform of partner firm Zappi and targets 'small to midsize CPG brands'. More
Sky Media has launched an ad targeting tool called Viewing Passions, which uses the group's first party data to create and target audiences based on viewing of a particular show or channel / genre. More
In the US, AdTech platform AudienceLab has launched a proprietary audience graph, called XactMatch, providing a solution to match web site traffic to online profiles, without the use of cookies. More
TRA Labs, the ventures arm of Australian insights firm TRA, has partnered with innovation studio Previously Unavailable to launch Ideally, a platform promising 'fast, affordable and accessible customer insights to help bring great ideas to life'. More
In the US, the Census Bureau has announced it will establish a new federal Advisory Committee to consult on meeting the challenges posed by the next decennial count in 2030. More
In the US, financial institution customer engagement platform TotalExpert has upgraded its Customer Intelligence solution to help clients drive greater customer loyalty via greater understanding of their needs, and more personalized communication. More
Marcoms giant Omnicom has announced an expansion of its partnership with corporate comms group Criteo to encompass digital shelf and other retail data; and a new deal between its OMG media services division and customer data science pioneer dunnhumby. More
US-based online news aggregation, content rating and discussion web site Reddit has launched two new tools to help advertisers measure campaign performance: Reddit Brand Lift and Reddit Conversion Lift. More
British-based behavioural intelligence platform NumberEight has unveiled an ID-less ad targeting product, Euclid Lite, allowing users to pitch ads based on age and gender without the use of any kind of personally identifiable information. More
In Australia, outdoor digital media company QMS Media has launched Performance+, billed as the first audience based post-campaign analysis tool for the country's out of home advertising sector. More
In the US, Comscore has partnered with the ANA's SeeHer movement and announced the launch of GEM Audiences, a digital planning tool providing advertisers with insights into the significance of gender equality for their target groups. More
Columbia, MD-based 'roadway intelligence' provider Rekor Systems Inc. has launched an application called Vehicle Insite, promising bricks-and-mortar clients such as shopping malls, hotels, theme parks, destination resorts and casinos data on traffic patterns and individual vehicles. More
Customer experience management (CXM) company Merkle has launched a Google Technology Practice, which it says will fulfil marketers' demands for customer experience solutions and privacy-centric measurement. More
In the US, long-time industry exec AJ Keirans has launched a consulting and field services company called Good Human Partners (GHP). More
Kantar has expanded its Worldpanel Central America (CAM) consumer panel to cover the Dominican Republic. The newly enlarged panel measures consumer behaviour across 63% more households in the CariCAM (Caribbean and Central American) region. More
US firm Quotient has launched a digital out-of-home (DOOH) offering, through which retailers can integrate their first-party data with its location-based intelligence and media measurement to identify the digital screens most likely to reach target consumers and increase store visits and sales. More
In the US, experience management (XM) specialist Qualtrics has launched new purpose-built video feedback solutions, which use generative AI, real-time analytics and predictive insights to help organizations conduct 'smarter, faster research', and respond faster to customer needs. More
In the US, sponsorship analytics platform Relo Metrics is integrating viewing data from TV software and data platform VideoAmp, allowing clients to measure the value of on-camera sponsorships and brand exposure during a live event. More
CX and insights firm Alida and insights platform Discuss have deepened their partnership to extend the former's qualitative research solutions, adding Discuss's moderator capabilities to Alida's managed service offering in its Video Discussions product. More
Data collaboration specialist LiveRamp has expanded its partnership with social media platform Pinterest to help advertisers target audiences on the latter's global platform. More
Media agency network UM, part of IPG Mediabrands, has launched a tool called Shoptimizer, providing data to help brands allocate budgets, improve measurement, optimize their retail offer and be more agile. More
In the UK, long-time Illuminas exec Julian Adams has launched an agency called De Novo Research, which will aim to 'understand people through the summation of their experiences'. More
Marcoms network Dentsu and its data-driven customer experience management (CXM) firm Merkle have partnered with CRM firm Salesforce to help brands use generative AI to deliver, manage and optimize connected customer experiences. More
MENA-focused online research firm Tawasol has launched a fortnightly omnibus called Omniview, promising organizations in the United Arab Emirates, the Kingdom of Saudi Arabia and Egypt 'rapid and affordable' market intelligence. More
Omnicom Media Group (OMG) UK has launched an environmental, social and corporate governance (ESG) tracking tool called OMG Impact, to measure media owners' ESG practices and benchmark them against media investment strategies. More
US-based predictive analytics specialist AnalyticsIQ has partnered with consumer segmentation firm Claritas, allowing clients to use the latter's PRIZM Premier segmentation codes combined with people-based marketing data, to conduct personalized marcoms programs. More
In the US, four former execs of new product advisory service Top Box Associates have launched a research agency called Innovate Wisely, focused on new product development. More
In the US, business intelligence solutions firm Prosper Insights & Analytics has launched a tailor-made consumer dataset called the Prosper AI Bundle, to provide companies with the data needed to train predictive and representative machine learning applications. More
Media measurement and optimisation platform Integral Ad Science (IAS) has launched ad measurement tools for YouTube Shorts, through which users create short-form videos that are up to 60 seconds long. More
In the US, media agency Horizon has added Precisely PlaceIQ movement and location data to its marketing platform 'blu.', allowing brands to connect online and off-line activity and understand what is driving consumers in the physical world. More
Media measurement and optimisation platform Integral Ad Science (IAS) has announced an integration with PR and media company Criteo, offering a product for measuring onsite quality metrics for retail media. More
US firm Fuel Cycle has launched a platform called Research Engine, promising brands access to any audience through dynamic insights communities and global networks. More
iGaming industry lead generation and performance marketing firm ENV Media has partnered with Ken Research, to conduct surveys and deliver case studies around Indian gambling behavior. More
Ipsos has added an early-stage creative development solution to its platform - 'Creative|Spark Early' - to enable users to screen creative ideas, visuals, storyboards" and videoboards for advertisers in as little as 24 hours. More
Nielsen has announced a multi-year renewal of its agreement to license Comcast's return path data for its de-duplicated audience measurement solution Nielsen One. The new deal also broadens usage to include local TV measurement across all the 94 media markets the two companies share. More
In Niwot, Colorado, marketing data firm Wiland, Inc, has launched a suite of products based on analysis of spending / intent signals, promising to help clients predict who will buy from 'any brand' across multiple sectors. More
In the UK, consumer behaviour data company ViewersLogic is partnering with media investment analysis specialist Ebiquity, integrating the data from its Single-Source Data Panel (SSD Panel) with Ebiquity's media optimisation platform. More
In-game ad solution Anzu and media measurement and optimization platform Integral Ad Science (IAS) have launched a solution to measure viewability and invalid traffic (IVT) across 2D and 3D gaming environments, and track them within the IAS Signal reporting platform. More
Ipsos has launched a pack screening tool called FastPack, grounded in behavioural science and promising results in as little as four hours. The tool is currently available on the global group's self-service online MR platform Ipsos.Digital, in the US, the UK, Australia, India and South Africa. More
Brand and marketing insights company Shapiro+Raj has opened a dedicated Technology practice, headed by long-time tech industry researcher Scott Swigart, with support from a team of eight tech-domain researchers. More
In the US, consumer intelligence solutions provider Speedeon Data has added 'life event data' to its AudienceMaker platform, including information on moving home, marriage, divorce, parenthood and change in income. More
Amsterdam-based big data and advisory services provider Metyis has opened an eCommerce, advanced business analytics, and technology and data hub in Gondomar, Portugal, and extended its partnership with German luxury clothing brand HUGO BOSS. More
In Australia, the founders of media agency AdUnion have launched a streaming TV measurement and optimisation business called AdMatch. More
Consumer behaviour specialist Circana, formed from the merger of IRI and The NPD Group, has launched a solution called 'AlwaysOn Analytics', allowing clients to analyze real-time data using advanced algorithms, to give immediate insights. More
Travel sector specialist Sojern has enhanced its Travel Marketing Platform with AI-powered audience segments, to help marketers target the right customer groups and maximise ROI. More
In New York, healthcare AdTech company DeepIntent has launched a solution which gives connected TV (CTV) publishers and platforms access to a suite of audience measurement and optimization solutions for pharma campaigns. More
Insights tech and panel provider Toluna has added four standalone MaxDiff solutions to its end-to-end platform, Toluna Start, allowing clients to integrate a MaxDiff question into their surveys and quickly identify which names, taglines, claims and varieties matter most to their target audiences. More
In Australia, MR and customer experience consultancy Bastion Insights has launched a research panel called Golden Voice Community, to understand the divide between culturally and linguistically diverse (CALD) groups and the wider community. More
Singapore-based automated location intelligence platform SpotQuest has partnered with hospitality agency The Cutting Edge to launch two services in the Middle East market: a tool called Food and Beverage Location Intelligence, and a Menu Price Benchmarking AI platform. More
In Canada, programmatic advertising platform StackAdapt has launched a self-service footfall attribution solution, allowing US-based brick and mortar advertisers to quantify the influence of online advertising on offline visits. More
New York-based audio analytics and research platform Veritonic has launched a feature measuring the impact of traffic originating from YouTube, as well as podcast and streaming audio channels. More
In North America, Havas Media has partnered with attention measurement specialist Adelaide to build a proprietary advertising attention measurement metric called the 'Meaningful Ad Unit' (MAU). More
In the UK, behavioural insights agency Canvas8 has launched 'Toolkit' - a suite of five products for 'fast turnarounds, agility and affordability'. Leading the launch is Becca Smith, who has been named 'Head of Toolkit'. More
Digital media measurement, data and analytics platform DoubleVerify (DV) has extended its partnership with Meta, to enable media measurement and help maximize advertiser performance on Meta's Facebook and Instagram Reels. More
Digital media measurement, data and analytics platform DoubleVerify (DV) is launching business operations in Indonesia, the Philippines and Vietnam, promising more local support for a growing client base across Southeast Asia. More
Consumer intelligence giant NielsenIQ (NIQ) has expanded its Brandbank solution into the UAE and the Philippines, strengthening its global retailer distribution network via collaborations with major omnichannel retailers including Spinneys and NCCC. More
Ad tech company Outbrain has launched a platform called Onyx which promises to help clients optimise digital display and video ads for user attention. More
Media measurement and optimization platform Integral Ad Science (IAS) has launched ad measurement tools for Meta's Facebook and Instagram Reels videos, including viewability and invalid traffic measurement. More
Affinity Solutions, which analyzes consumer spending data to help clients with their targeted marketing initiatives, has added its Consumer Purchase Insights as a central offering on the Snowflake Marketplace. More
MrWeb has partnered with insight sector organisation GreenBook, publisher of the GRIT Report and the GreenBook Directory, and organiser of IIEX events, to further expand the reach and appeal of its job board, currently in its 25th year. WIRe (Women in Research) and ESOMAR are already partners. More
Australian media group Are Media has expanded its partnership with MR firm Roy Morgan to gather exclusive worldwide audience insights from its network of social media channels. More
WPP's media investment company GroupM has launched a service called Total TV Measurement, which it says will help its clients in the UK understand the value of addressable TV. More
Havas Media Network (HMN) has rolled out its CSA consumer behavior specialist business across its global network, promising clients improved understanding of customer data and higher ROI through analytics and machine learning solutions. More
In the US, Yahoo Advertising has partnered with attention-based measurement specialist Adelaide to introduce high-attention, pre-bid segments through its Yahoo DSP platform, which includes tools for data analysis, automated bidding and ad campaign optimization. More
London-based customer interaction analysis specialist Glyphic AI has launched out of stealth with $5.5m in a pre-seed funding round. More
TV multi-currency analytics and tech solutions provider datafuelX has announced the launch of M3, a full-service SaaS platform allowing customers to optimize advertising by audience GRPs, impression, eCPMs, index and reach. More
Australian-based omnichannel attention measurement company Amplified Intelligence has upgraded its attentionPLAN tool to add what it calls Attention-Adjusted Reach Curve (AARC) functionality - filtering out non-attentive impressions. More
Tokyo's GMO Research has partnered with playtesting and games user research platform PlaytestCloud, to offer online user testing services for mobile games on GMO's ASIA Cloud Panel. More
US CRM giant Salesforce is launching two tools - Marketing GPT and Commerce GPT - to help users personalize every campaign and shopping experience with generative AI. More
Kantar has launched an ad creative testing solution called LINK+, built on its LINK normative advertising database and integrating the firm's ad testing capabilities into one solution, with results available in as little as six hours. More
First-party data platform Dynata has rolled out its proprietary inBrain survey-based monetization platform to the Asia Pacific region - specifically in Australia, India, Japan and New Zealand, with other Asian markets scheduled this year and next. More
In Australia, industry body Commercial Radio & Audio (CRA) is to launch its audience measurement system 'Radio 360' tomorrow, 6th June, with the release of the third GfK metropolitan radio survey of the year. More
Ad agency network Interpublic Group (IPG) and Canadian quantum computing company D-Wave Quantum have announced they will be collaborating on the research and development of quantum-hybrid applications for customer targeting. More
In the US, consumer data and intelligence specialist Resonate has launched an AI modeling infrastructure called rAI, transforming massive amounts of raw data into continuously updated attributes allowing users to understand some 230 million consumers. More
In the US, VideoAmp's TV software and data platform has been integrated with TransUnion's TruAudience marketing solutions business, to create an analytics solution for cross-platform media measurement and optimization. More
In the UK, B2B and B2C billing solutions provider MDS Global has launched a marketing decision intelligence platform called MDS DecisionAI, providing insight to mobile network operators (MNOs), mobile virtual network operators (MVNOs) and sub-brands, as well as fixed line operators. More
Apollo Intelligence, which provides insights to the healthcare and life science industries, has upgraded its platform with machine learning (ML) sampling-based intelligence to research the right healthcare professional panelists at the right place and time. More
UK broadcasting group ITV has launched a free measurement consultancy for its advertisers, called Geo-X, providing tools for them to run 'geo experiments' to prove the effectiveness of their campaigns. More
Brighton, UK-based social media listening and content marketing analytics firm Brandwatch has expanded its MR offering with the addition of Reddit Social Panels, tapping the consumer discussion site's communities and posts for fast, in-depth audience analysis. More
Ghent, Belgium-based consumer insight provider Human8, until recently known as InSites Consulting, has partnered with Japan-based SevenSeas Marketing Research, to help the latter develop communities for its clients in Japan. More
In the US, mobile app measurement and attribution platform AppsFlyer has expanded its cross-platform capabilities to include PCs and consoles, enabling game developers, marketers and studios to optimize their campaign measurement. More
Comscore has partnered with brand growth platform Adlook, promising to help clients 'unlock' the way they measure advertising effectiveness across multiple devices and types of media. More
London-based advertising effectiveness specialist System1 has launched a new service called Test Your Ad Digital, which it says will predict and improve the commercial impact of digital advertising. More
New York print and digital publisher Dotdash Meredith (DDM) has launched an ad targeting tool called D/Cipher, facilitating intent-based targeting at scale without cookies. More
Wine consumer sensory and attitudinal data platform Quini has launched a standalone interactive analytics solution, allowing professionals in the sector to view and share wine product insights via their mobile devices. More
Video insights provider Voxpopme has launched what it claims is the first AI-powered video survey - Smart SurvAI - allowing insights professionals to create survey questions with the help of OpenAI's ChatGPT. More
Africa-based MR and strategy firm Pierrine Consulting has launched a Development Studies division in Lagos, Nigeria, to help clients understand the social, economic and political dynamics that shape communities and impact development outcomes. More
Nielsen has said it will phase out the last paper diaries for radio listening by 2025, replacing them with mobile diaries allowing data collection via mobile phones, tablets and laptops. More
Media group NBCUniversal has extended its partnerships with measurement firms Comscore and InnovidXP, allowing advertisers to transact in local markets using the former's data, and analyse impact in more depth via the latter. More
Media and entertainment giant Warner Bros. Discovery has announced new measurement and attribution partnerships with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotyly, to demonstrate the impact of ad campaigns across its portfolio. More
Glasgow-based Taylor McKenzie Research (TMcK) has launched a quarterly omnibus called Happenin'?, to provide a representative snapshot of Scottish opinion. More
Patient intelligence company Talking Medicines has added a tool called Drug-GPT to its PatientMetRx platform, to provide healthcare ad agencies with insights about the lived experience, opinions and sentiment of patients and healthcare professionals (HCPs). More
In the US, customer experience specialist Zendesk has launched a solution called 'Conversational Commerce', to connect brands with shoppers and their experiences throughout their digital journeys. More
Research software and solutions firm Forsta has added a self-serve visualization and data storytelling solution called Forsta Studio Canvas to its Human Experience (HX) Platform, combining data with imagery to illustrate the journey of customers and employees. More
Marketing intelligence provider MiQ has launched a shopper intelligence solution called Consumer Link, combining transaction, media consumption, geo-contextual and behavioral data in a single platform, allowing the creation of personalized campaigns throughout the shopper journey. More
In the UK, data collection provider Prevision Research has launched an omnibus service called Trade Tracker, offering access to data on tradespeople such as builders, decorators, electricians, plumbers, handymen and roofers. More
In the US, digital media experience specialist Canela Media has launched an advertiser solution called Canela Connect, based on the identification of US Hispanic audiences of English and Spanish language OTT platforms. More
Kantar has launched an 'always-on' brand performance tracker called BrandNow, delivering daily benchmarks and short-term forecasts for 25 product and service categories. The solution is initially available for tracking US and UK markets. More
Digital media measurement and verification firm Integral Ad Science (IAS) has partnered with attention measurement platform Lumen Research, to provide clients with an improved way to track which ad impressions have captured attention and are likely to lead to a business result. More
Automated consumer insights platform Zappi has expanded its Amplify ad development system, co-developed by consumer brands including PepsiCo, McDonald's and Reckitt, to help marketers optimize and validate their digital and TV advertisements at every stage of the creation process. More
Australia-based consumer data company Pureprofile has expanded its research panel through a partnership with AsiaPacific shopping rewards and payments platform ShopBack. Shoppers can earn cashback by completing surveys. More
Data collection company Norstat has launched an initiative called 'Norstat Quarterly Data', reporting on the views of consumers from fifteen countries across Europe. More
In the UK, the Office for National Statistics (ONS) is launching a shopping prices comparison tool, to allow users to track average price trends of items relevant to them. More
Acast has expanded its self-serve podcast ad platform, to enable advertisers to target listeners based on Nielsen audience segments across Acast's more than 92,000 podcasts. The new Audience Segments service is available in the US, Canada and Australia. More
Consumer intelligence business NIQ, previously known as NielsenIQ, has launched a solution called Omnisales in France, Germany, Italy, Spain, and Great Britain, integrating its data assets across point-of-sale (POS) retail measurement data, and Foxintelligence's online purchase data. More
Experience management firm Alida has enhanced its Total Experience Management (TXM) platform, with the addition of a mobile feedback app to help organizations build 'stronger connections with hard-to-reach customers'. More
In Manchester, UK, former Insights Family product chief Jonathan Watson has today launched a new insight platform focused on the food and drink sectors, with tools covering brand and media tracking, consumer profiling and trend-spotting, backed by 1,000 shopper interviews each month. More
European data collection and MR agency Norstat is rolling out its TestingTime self-service user experience (UX) respondent recruitment platform to Sweden. More
Publicis-owned data company Epsilon is integrating Samba TV's OTT and linear television viewing data into its PeopleCloud, which measures the connection between digital ads and consumer events such as purchases. More
In the US, social media engagement and analytics specialist Sprout Social is launching a series of artificial intelligence features, combining its proprietary machine learning (ML) and automation capabilities with OpenAI's GPT model. More
US-based cross-screen television insights and analytics provider Samba TV has partnered with European TV analytics provider Admo.tv, to bring a new measurement and attribution solution to the French market. More
In the US, consumer purchase insights company Affinity Solutions has launched an intelligence platform called Comet, which uses consumer purchase signals to help marketers plan, activate and measure media. More
Luxury markets specialist Altiant has expanded its Millionaire Media Consumption Subscription service to Hong Kong and Singapore. More
US Hispanic and multicultural markets research specialist ThinkNow has launched proprietary panel management software called ThinkNow Base. More
Nielsen has launched an audio measurement service called Market-Wide Total Line Reporting (TLR) to enable clients in PPM (Portable People Meter) markets to gain a market-wide view of streaming audio consumption. More
Next15 insight subsidiary Savanta has rolled out its MillionaireVue quarterly omnibus in six European markets - France, Germany, Italy, the Netherlands, Spain and Switzerland. More
Kantar has announced a new growth strategy for the APAC region; launched a tailored platform in China; and plans to quadruple the size of its Indian panel. More
In the US, digital optimization specialist Amplitude has enhanced its product experiment platform, Amplitude Experiment, to help simplify A/B testing and run concurrent experiments without exposing users to more than one testing scenario at a time. More
GfK and price intelligence company Minderest have partnered to provide retailers and manufacturers with a 'comprehensive overview' of current prices in their markets, as well as recommendations for price adjustments, using the latter firm's smart updating online shelf price information. More
US consumer insights provider MRI-Simmons and Spanish-language media company TelevisaUnivision have partnered to enable advertisers to use the former's psychographic and behavioral consumer variables, including insights into English and Spanish-speaking Hispanics. More
Marketing and communications agency Allison+Partners has launched a multicultural marketing offering called M365, comprising a team with expertise in 'ensuring diverse consumer groups are seen, heard and valued every day of the year'. More
In the US, Ipsos has partnered with video feedback platform Discuss to enhance its offering in live virtual feedback and fast online qual, among other areas. More
Behavioural science-based marketing and MR consultancy System1 has added an audio-only element to its 'Test Your Ad' tool, allowing advertisers to optimise their audio ads for different audiences. More
In the US the Coalition for Innovative Media Measurement (CIMM) has launched a study evaluating opportunities to improve the use of Smart TV data in measuring advertising and programming. More
Ipsos has launched a set of specialized, end to-end innovation solutions for Quick Service Restaurants (QSR), which it says will fuel development and optimization at any stage of the product life cycle. More
US-based customer intelligence platform InMoment has added new features including 'Smart Summary Generator', based on AI technology ChatGPT, into its Experience Improvement (XI) Platform. More
Automotive sector data-driven marketing and software solutions firm Affinitiv has enhanced its Customer Data Platform offering, promising to improve how dealers and OEMs communicate with customers throughout their journey. More
In the US, audio, imaging and sensing technology provider DTS has launched a solution called 'DTS AutoStage Broadcaster Portal', offering radio broadcasters insights into how listeners are engaging with their content from their cars. More
In the UK, consumer and sensory research agency MMR Research has partnered with conversational AI company Nexxt Intelligence, to integrate the latter's inca SmartProbe API service into its consumer surveys. More
Market and customer research company Vision One has launched an Advanced Research Unit (ARU), staffed by neuromarketing and insight specialists. The new team will focus on understanding the conscious and unconscious decisions and motivations driving consumer purchasing behaviour. More
Comscore has launched a dedicated programmatic targeting division called 'Proximic by Comscore', which will provide end users with access to more than 2,600 predictive, ID-less audiences and content-level solutions across CTV, linear, digital, DOOH and audio. More
Mobile app measurement and attribution platform AppsFlyer has launched a return-on-investment (ROI) measurement suite called 'ROI360', which offers a unified platform for both cost aggregation and revenue measurement. More
Kantar has launched an advanced analytics solution called Digital Mirror, using NLP and advanced graph and correspondence analysis to spot trends and map them to off-line consumer and product segmentations. More
Canadian polling, MR and strategy provider Leger has launched a research-driven digital performance agency called Leger DGTL, integrating its performance measurement agency Ressac in the process. More
New York-based customer lifecycle marketing company Zeta Global has added new features to its Zeta Marketing Platform (ZMP), to predict the results of an individual ad or series of campaigns across all paid and owned channels, and to recommend target audiences based on intent. More
Experience management specialist Qualtrics and customer engagement platform Twilio are introducing a 'no-code connector', promising clients the ability to deliver more personalized customer experiences by combining operational and CX data in a unified view. More
Online panel provider Intra Research has expanded into eighteen new territories, bringing the total number of European countries it covers to 34. More
Mobile research specialist MFour has added a solution called Journeys Marketplace to its Studio platform, providing users with access to 650 million rolling quarterly behavioral events such as app usage, web browsing history, and location visitation - for instant analysis. More
In San Francisco, digital engagement platform ON24 has launched an AI engine helping enterprises to analyze audience behavior, generate content, scale personalized experiences and uncover buying intent data. More
China-based fieldwork and research agency Holden Healthcare has established a partnership alliance called the Asia Physician Panel Association (APPA), aiming to enhance physician panel access across APAC, inclusive of difficult to access markets. More
In the US, the Media Rating Council has extended accreditation for ad buying and data platform Mediaocean, reflecting the fact that its Flashtalking ad serving unit and Protected Media ad fraud service now incorporate verification metrics across all channels, including CTV. More
MrWeb's RAIDAR real-time ranking of top companies operating in analytics, insight and data is now fully operational, and you'll see financial results, CEO changes and other items from tonight's Daily Research News reflected in tomorrow's top 40. More
US survey software and solutions firm QuestionPro has acquired Pundit Consultantz, a healthcare innovation and go-to-market commercialization consultancy based in Chicago. Pundit's founder and CEO Arti Bedi Pullins becomes QuestionPro's President and Chief Healthcare Officer. More
Shopper insights firm Behaviorally has extended its TransactionPath suite with the launch of two new services, ShelfPath and DecisionPath, designed to understand 'New Retail' consumers shopping seamlessly across physical, social and other digital channels. More
Next15's data, MR and advisory company Savanta has launched its first European Consumer Confidence survey, which will be run quarterly to understand a range of factors, including awareness of brands' sustainability and data privacy actions. More
In the UK, consumer insights provider dunnhumby has launched a tool called Revenue Growth Planner, to enable consumer packaged goods (CPG) brands to forecast the sales impact of changes to a product's pricing and promotional strategy. More
Canadian marketing services and data firm Environics Analytics (EA) has partnered with consumer and audience insights company Vividata to launch a database called Opticks Digital, designed to provide a multi-channel view of the online Canadian consumer. More
BARB, the UK's television audience measurement body, has announced a commitment to expand its measurement of audiences to include 'fit-for-TV' content on video-sharing platforms. At the same time the organisation has changed its company name to Barb Audiences Ltd. More
Ipsos and IAB Australia have announced that the new Ipsos iris digital audience measurement currency will be launched in early March, following its official endorsement by the association's Board and Measurement Council. More
Panel management platform Sample Ninja and sample marketplace Zamplia are teaming up to provide users with a unified platform for conducting market research More
Consumer and sensory research agency MMR Research Worldwide has announced the opening of a facility in Wokingham, Berkshire, designed to help FMCG firms improve their pack and product experience. More
UK Out-of-Home (OOH) advertising trade body Outsmart has announced the forthcoming launch of an industry-wide tool which will bring OOH media-owner data - both 'classic' and digital - into a single interface for buyers. More
In Stockholm, audience measurement body MMS (Mediamätning / Skandinavien AB) has announced the expansion of its 'total measurement' cross-media ad currency service, operated by Nielsen. More
MR consultancy Reach3 Insights has teamed up with The Keller Advisory Group on a new solution offering marketers early-stage consumer feedback on the potential impact of experiential brand activations. More
In Poland, customer engagement platform SALESmanago has launched what it calls the 'CUPID Score', to evaluate how marketers measure customer engagement and experience. More
In the US, customer intelligence platform InMoment has added self-serve reputation management capabilities to its Experience Improvement (XI) platform, following last year's acquisition of ReviewTrackers. More
In the US, global media group Entravision has launched a service called Entravision Plus, which uses performance-based data to help companies connect with individuals as they consume content from premium Spanish-language publishers. More
Media conglomerate News Corp Australia has launched a research and intelligence service called The Growth D_Stillery, offering consumer insights to help marketers meet brand challenges, anticipate consumer trends and understand where best to invest. More
Consumer behaviour specialist ViewersLogic has launched a panel to measure individuals' media consumption, TV and digital ad exposure, online and off-line purchases, and location data over time, 24/7. More
In the US, market research technology and survey programming company Jibunu has added medical transcription features to its video / audio response capturing tool. More
British tabloid newspaper The Sun has made its consumer insight tool 'Sun Polls' available as a commercial service for brands and educational institutions. More
Experience management specialist Alida has added new personalization, reporting and privacy capabilities to its TXM platform (Total Experience Management), including a personalization solution based on survey participant profiles and behavior. More
Manchester, UK-based mobile data specialist RealityMine has launched a 'Data Marketplace', allowing clients to access digital behaviour data from real people via global, privacy-compliant datasets - including consumers' mobile search behaviour, web page visits, app usage, and ad and media exposure. More
In the US, Nielsen has announced it is to market Edison Research's 'Share of Ear' and 'Podcast Metrics' services to ad agencies. More
WPP's media investment wing GroupM has announced the long-awaited launch of its new agency EssenceMediacom, comprised of 10,000 people across 120 offices globally. More
London-based insight and strategy consultancy BritainThinks has appointed former Kantar exec Max Mawby, to establish a Behavioural Science team that complements its existing insight, communications and engagement offering. More
Kantar has added a price sensitivity module to its Concept eValuate suite, to help brands identify the ideal price range for new products. More
Force Marketing, which provides lifecycle marketing solutions for the automotive industry, has launched a customer data platform (CDP) called Audience IQ, promising to help auto dealer groups improve customer experience and ROI. More
In New York, shopper and digital marketing consultancy Behaviorally has launched PackPath, a qualitative suite which taps 'the world's largest behavioral pack design database' to predict the potential of pack designs to grow clients' in-market sales. More
Israel-based in-game ad platform Anzu.io has been granted a patent for its ad tracking technology, which measures viewing in 3D environments. More
In Tokyo, GMO Research has launched a service called Z.com Engagement Lab, through which consumers can receive rewards for participating in surveys. More
As of today, you can filter MrWeb's recently-launched real-time ranking of top companies providing MR, insights, data and analytics activities, to include just one type (eg Full Service) or one headquarters country. Another ten firms have been assessed and added, making it a top 40. More
Text analytics software firm Relative Insight has launched Relative Health - a solution to help pharmaceutical, healthcare, biotech and medical device companies and their agencies analyse and visualise industry-specific text data. More
UK-based consumer intelligence platform QuMind has launched a feature which applies MaxDiff analysis to help companies align their products and services with what matters most to their customers. More
AdTech company The Trade Desk has launched Galileo, which will help advertisers activate their first-party customer data, to optimize digital media buys and measure business outcomes. More
Car manufacturing conglomerate and mobility provider Stellantis, whose brands include Citroën, Fiat, Chrysler and Maserati, has announced the launch of a unit dedicated to B2B products, applications and services based on its massive data sets. More
LiveRamp has announced a partnership with 'visual discovery engine' Pinterest, for whom it will pilot data clean rooms, allowing Pinterest advertising partners to view aggregated insights into the performance of their campaigns. More
In between paying nine-figure fines and settlements, Meta has found time to strike a deal with IRI which will allow the consumer data giant to link ad campaigns on Instagram and Facebook to US retail sales at the brand and product level. 'Ansa' also allows for campaign targeting and optimization. More
Year-old New York-based personal data exchange Caden has raised a further $6m in seed funding, which it will use to formally launch its platform and grow its team. More
More than two years after first announcing its Nielsen One cross-platform measurement solution, and a year after the start of 'Alpha' testing, Nielsen says it is ready for a full launch of the first elements next week. More
In the US, marcoms agency Allison+Partners has combined existing and new capabilities into one centralized unit called the Performance+Intelligence Group, offering cross-channel analytics and insights, data science, measurement and research. More
Today we're launching RAIDAR. Like an industry top 30 companies list, but instead of publishing it once a year, we'll update it every day based on yesterday's DRNO stories and other company data; show our workings; include companies never before considered; and allow sorting by a long list of criteria. More
Experience management platform Qualtrics has added new XM Platform features, including an enhanced Experience iD (XiD) dashboard experience and automated workflows, combining operational customer data and experience data to understand key customer trends. More
Manchester, UK-based experiential field marketing agency Splatter Connect has launched a tool called FIELD CONNECT, which can be used to collect data in real time from field visits to retail outlets. More
Online retail giant Amazon has announced the launch by its Web Services division of AWS Clean Rooms, which will help client companies easily and securely analyze and collaborate on their combined datasets, without sharing or revealing underlying data. More
Comscore has extended its partnership with independent ad platform AdForm, making the former's Predictive Audiences solution available to the latter's clients worldwide. More
Tesco and dunnhumby have announced the next phase of the Tesco Media & Insight Platform, with new onsite and in-store media channels, and a self-serve capability. More
Chicago-based QualSights has launched a platform called 'Product Consumption Intelligence', to passively measure behavior in the home. More
UK-based consumer intelligence platform QuMind has launched a solution called Dynamic StoryBoards, to help clients bring context-rich insights into 'one clear visual'. More
Chicago-based consumer insight specialist Numerator has added LGBTQ+ demographic attributes to its Numerator Insights platform, which provides access to a further 2,500 demographic, psychographic and media consumption attributes that consumers share directly with Numerator. More
On-demand data collection service Shepper has launched a solution allowing UK retailers and marketers to check how products and promotions are being offered in physical stores, within a day of briefing, and with insight reports returned in under 48 hours. More
In Canada, the AIR MILES Reward Program has beta-launched a media services platform called AMP Media, to help brands reach, engage and connect with 'highly receptive' audiences. More
Sponsorship intel company SponsorPulse has partnered with first-party data platform Dynata and programmatic media firm MiQ to launch its Audience Network in North America, enabling advertisers to reach target audiences across sport, music, entertainment and charities. More
AdLiven, which offers app marketing creative for mobile gaming, has launched a solution called AdLiven Insights, providing data about how and when a user engages with playable ads, for use by advertisers, brands and marketers. More
US firm Propel Software has launched a product information management (PIM) solution, allowing clients to deliver tailored product content to customers. More
Consumer sensory insights specialist MMR Research has opened a new 'ASEAN sensory hub' facility in the Pasir Panjang area of Singapore. More
UK TV broadcaster Channel 4 has announced a data partnership with Sainsbury's loyalty card initiative, Nectar360, to support advertiser targeting on Channel 4's streaming platform, All 4. More
Self-service programmatic ad platform StackAdapt is expanding its partnership with Mobile audience data and targeting specialist Adsquare, to offer a global footfall attribution solution and niche audience targeting capabilities at scale. More
In the US, consumer data analytics company Lytics has appointed long-time Webtrends exec Jeff Seacrist as Senior Vice President, Product & Product Marketing. More
UK television broadcaster ITV has launched a tool called Automated Contextutal Targeting (ACT), to provide advertisers with insights into 'moods, objects and moments' in programmes that they can use to 'fine-tune' their campaigns. More
In the US, experience management group Momentive has launched a solution for its SurveyMonkey platform, which it says will help product managers, marketers, insights professionals, pricing managers and other professionals determine the optimal price point of a product in hours. More
In Australia, research and brand strategy consultancy Pollinate has launched a Sustainability division, to help organisations understand society's expectations in the area, and adjust business goals to meet shifting demand. More
In the US, customer experience (CX) intelligence platform DISQO has released its first 'Brand and Outcomes Lift Industry Benchmarks' report, offering normative data on the full-funnel effectiveness of ad campaigns. More
Mobile research and sample specialist On Device Research (ODR) has launched a solution called Omnichannel Brand Impact, to provide brands, ad agencies and media owners with single source measurement for multi-media campaigns. More
Analytics firm Escalent has acquired commercial vehicle and off-highway powertrain data provider Rhein Associates, for an undisclosed sum. Together with a partnership with Work Truck Solutions, Escalent will expand its existing Commercial Vehicle and Fleet Research practice. More
In the US, data clean room software developer Habu has partnered with location intelligence specialist Reveal Mobile, to introduce a clean room for privacy-compliant location data. More
In the US, Suffolk University's Sawyer Business School has integrated iMotions' biosensor research platform to launch an on-campus human behavior lab called X-Lab, which is dedicated to advancing academic research and integrating it into the school's curriculum. More
In the US, video feedback platform Discuss has added a number of privacy and security capabilities to its 'Made for Pharma' solution, enabling experiences to be shared while mitigating the risks associated with so doing. More
Raleigh, NC-based location intelligence specialist Reveal Mobile has enhanced two of the attribution reports available in its geofencing platform VISIT Local, to enable marketers to estimate in-store sales and return on ad spend. More
MR and customer and employee experience tech firm Forsta has partnered with CX data specialist GemSeek to launch predictive net promoter scores (pNPS), through which clients can access predictions about 'silent customers' who don't respond to surveys or submit feedback. More
Culture, community panels and smart digital research specialist Verve has launched a service called 'People & Planet', to help brands develop consumer-centric ESG strategies and initiatives (environmental, social and governance). More
Nielsen has expanded its Total Ad Ratings (TAR) in Taiwan, with the incorporation of YouTube measurement for desktop and mobile, following its launch in three additional APAC markets two weeks ago. More
Digital intelligence provider Similarweb has partnered with EDO - a predictive platform that measures behavior driven by Convergent TV advertising - to produce a scaled solution for CTV measurement. More
Insight firm MetrixLab has added a hybrid AI-powered tool called PACT Instant to its suite of packaging design testing solutions, promising in-depth evaluation of existing and new designs with results in as little as 48 hours. More
Australian broadcast industry body Commercial Radio & Audio will introduce a new hybrid audience measurement system for its GfK metropolitan radio surveys, from March next year, and describes it as 'the most significant investment and change to [radio measurement] in Australia since ratings began'. More
Digital promotions and media tech company Quotient has rolled out its European grocery savings app Shopmium in the US, promising clients the ability to increase brand trial and loyalty while measuring online and off-line shopper interactions. More
In the US, behavioral analytics and advisory firm Escalent has launched a solution called Tech TrustBuilder, to help understand how brands can build on consumer trust in the technology that drives products, services and experiences. More
In the US, data platform Crisp and in-store retail marketing and trade promotions agency Promomash have partnered, to launch a new solution allowing CPG brands to access and analyze actual product sales, shipment and trade spend data in one place. More
Mobile phone data firm RealityMine and app-based data firm Qrious Insight have partnered, to offer behavioural custom panel building and community management along with behavioural targeted surveys for brands and their agencies. More
In London, personal data business CitizenMe has launched a self-service platform called the Ethical Human Data Marketplace, which it says will help marketers understand the changes in citizens' behaviour resulting from the use of smart devices, web3 and the metaverse. More
In the US, billing and payments platform PayNearMe has launched a suite of analytics solutions called PayNearMe Insights, providing payments and consumer behavior data to help clients understand the health of their business, predict outcomes, and adapt payments strategies. More
Experience management specialist Alida has added a product called 'Conversational Surveys' to its Total Experience Management (TXM) platform, to drive higher engagement with customers through interactive feedback. More
In New York, machine learning-based ad platform AdTheorent Health has launched a solution called 'Predictive Audiences', allowing programmatic advertisers to identify the most qualified audiences to target, without relying on personalized information or user IDs. More
In New York, purchasing behavior specialist Behaviorally has launched the PackPower Score, a one-number predictor of the sales impact of new packaging designs. More
New York-based end-to-end consumer insights platform Suzy has announced a number of product enhancements including the addition of video open-ends, Max Diff choice rankings, and an integrated data visualisation tool, Data Explorer. More
Nielsen has announced the addition of YouTube measurement for desktop and mobile to its Total Ad Ratings (TAR) cross-media measurement solution in Indonesia, the Philippines and Thailand. More
CTV and omnichannel media measurement and planning specialist EMX by Big Village has partnered with Kroger Precision Marketing (KPM) to make Kroger's retail sales data available to advertisers through its Data Connected Private Marketplace (DCPMP) offering. More
Netflix has joined Disney+ in signing up with BARB, the UK's audience measurement body - a major move forward in measurement of streaming services and the first time Netflix has joined an industry-owned audience currency. More
Kantar has launched its Sustainable Transformation Practice in New Zealand, led by Executive Director Jason Cate. More
US-based DataScalp, which captures consumer experience data and uses it to rank companies in a performance dashboard, has opened its doors with the launch of an airline ranking platform. More
Marcoms group Dentsu has launched new gaming data and insights capabilities across 21 markets globally, bringing together research panel data from its Consumer Connection System (CCS) with specialist gaming data from Global Web Index (GWI). More
Ad tech and data company Big Village (formerly known as Engine) is to add visualization technology from customer experience and research tech firm Forsta to its CARAVAN Omnibus Surveys, allowing clients to create results presentations for sharing with exec teams and stakeholders. More
In the US, marketing platform Okendo has launched a customer intelligence solution called Connect, allowing eCommerce brands to collect consumer insights at scale and deliver more personalized commerce experiences. More
In the US, location and behavior-based targeting firm Gravy Analytics has launched a privacy-enhancing technology called PrivacyCheck, to help organizations ensure location data generated at sensitive locations is not used, shared or resold. More
Hello Ara, which conducts research through conversations rather than surveys, has officially launched a 360 degree AI-based methodology called #Explore, to help brands engage 'future users'. A discussion of the approach won best paper at ESOMAR Congress 2022, held in Toronto last month. More
Kantar has added three new brand metrics to its Link AI for Digital predictive tool - Aided Awareness, Consideration and Purchase Intent - which it says 'make it possible to forecast digital ad effectiveness and brand consideration in as little as 15 minutes'. More
In Europe, Nielsen has partnered with FMCG cash-back app Shopmium, a subsidiary of its existing US partner Quotient Technology, promising improved segmentation-based digital marketing for the post-cookie world. More
In the US, ad measurement and optimization platform VideoAmp has released a solution called 'Second-by-Second Ads Viewership', offering actualized results with inputs from both Smart TV ACR and STB viewing data across more than 39 million homes. More
US-based media optimisation platform Measured has launched a new benchmark comparison tool, and announced its official launch in the UK. More
US-based digital media measurement and analytics firm DoubleVerify (DV) has launched the DV Attention Lab, to help advertisers optimize campaign performance using data on ad engagement and ad exposure. More
Kantar's TGI consumer data team has partnered with location intelligence company Adsquare to help brands build targeted, cookieless and ID-free localised ad campaigns in Great Britain and France. More
In the US, comms agency Vox Global has opened a Behavioral Insights practice, led by SVP and company Partner James Baril, with support from Partner Jessica Abensour. More
Yahoo! and audience data and targeting specialist Adsquare have partnered to help advertisers in EMEA markets develop their digital out-of-home (DOOH) campaigns, using Adsquare's footfall measurement and audience scoring segments. More
In the US, B2B tech purchase intent data and services provider TechTarget has launched a solution called 'Priority Engine for Healthcare', to deliver customized insights for B2B organizations targeting the healthcare sector. More
In the US, hotel sector specialist Cogwheel Marketing has launched a reporting and business intelligence tool, which aggregates data from multiple sources to provide a 360-degree view of a hotel's online presence. More
Digital promotions and media tech company Quotient has added a feature allowing marketers to measure the impact of shopper promotions and couponing on media such as digital out-of-home, sponsored search, and on- and off-site display. More
Mobile app ad insights and analytics platform Appsumer has launched a free cross-channel dashboard and reporting solution called Appsumer Starter, to help 'scaling' smaller app advertisers gain automated performance insights for the channels they most commonly use, including Meta, Google and TikTok. More
In the US, merchandising, marketing and supply chain solutions provider SymphonyAI Retail CPG has partnered with event intelligence firm PredictHQ, to help clients prepare for the impact of events such as public holidays, school holidays and 'observances'. More
YouGov has launched free 'Lite' versions of its BrandIndex and Profiles tools, allowing users to analyse their target audiences and track brand performance for no charge. More
US television measurement and analytics company 605 has announced a data and tech collaboration agreement with streaming TV measurement and intelligence platform Conviva, to provide a de-duplicated view of media consumption in US households. More
Indian-owned consumer insights company Hansa Research has partnered with experience management platform Qualtrics, to help organizations monitor their brand health performance and build their brands in the country. More
Marcoms agency Allison+Partners has launched a methodology called Brandgeist IQ (BGIQ), to measure the real-time cultural relevance of brands. More
In the US, healthcare market research firm InCrowd has launched a syndicated MR solution called 'Essentials' to provide life sciences companies with ongoing, real-time access to market performance metrics. More
Predictive analytics platform Ocurate has launched a system called 'Lead Scoring', to help organizations allocate funds to recapture high value customers based on their likely consumer lifetime value (LTV). More
Amazon has added new features to three tools, 'Manage Your Experiments' (for product content optimization), Search Analytics Dashboard and Product Opportunity Explorer - giving sellers customer insights and analytics data to launch new products and increase sales. More
Kroger Precision Marketing (KPM), the retail media business of supermarket giant Kroger, which is powered by the chain's loyalty card data business 84.51 degrees, has expanded its private programmatic marketplace to include video and CTV inventory. More
In Australia, mobile out-of-home (OOH) company Ads on Wheels has launched an impression measurement tool called AMPED. More
Digital experience analytics firm Contentsquare has extended its partnership and integration with customer journey analyst Namogoo, adding detailed contextual information to its customer behavior data, with particular benefits in understanding first-time and unknown site visitors. More
Ipsos India has launched a new large sample, nationwide omnibus running multiple times per month and offering rapid turnaround research. More
Viewer engagement metrics firm TVision and attention measurement specialist Lumen Research have announced a formal partnership promising cross-platform attention measurement for US and UK customers; with TVision developing a new UK-based, opt-in panel. More
Online survey and research services firm QuestionPro has expanded to Japan with the opening of a Tokyo office, and appointed MR veteran Satoshi Komatsuzaki to lead it as Country Director. More
US- and UK-based ReedPop, known for its pop-culture events and journalism, has launched an audience targeting platform called ENGAGE, promising in-depth user insights across its community of digital and in-person customers and accurate targeting of pop-culture fans worldwide. More
AdTech and data company Big Village has added new features to its Audience Intelligence platform, allowing clients to bring in-depth first-party data into audience targeting, plan media and reach audiences in real time. The firm was formerly known as ENGINE, outside the UK. More
Community panels pioneer and culture expert Verve has launched ignite@VERVE, a new offer combining its heritage in communities and smart digital research with a range of proprietary tools including AI, a global network of 'cultural and creative individuals', and a new cultural values framework. More
US-based marketing consultancy R3 has launched a suite of four digital tracking services, allowing marketers to benchmark their social, influencer, search and e-commerce marketing against competitors. More
In the US, consumer data provider IRI and ad and marketing tech company Epsilon have connected the latter's identity solution CORE ID with IRI's CPG transaction data, through Epsilon's clean room, PeopleCloud Prospect. More
M&C Saatchi Indonesia has launched a division called Shopex, to deliver omnichannel shopper and brand experience solutions to clients. More
Consumer data giant IRI and connectivity and analytics platform LiveRamp have extended their existing partnership, offering access to purchase-based audiences from 45 million households in IRI ProScore within the LiveRamp Safe Haven data collaboration platform. More
Nielsen has written to clients to inform them that the set-top box and Smart TV 'big data', to be added into its National TV reporting next month, will not yet be used for transaction / ad currency purposes as previously planned, due to the need to address 'variability' and 'stability' issues. More
In the US, movie theater ad network National CineMedia (NCM) has announced a deal with real-time TV measurement company iSpot, using the latter's ad catalog and verification of ad plays for 40m US Smart TVs to calculate and report on incremental reach from NCM ads over linear TV. More
AI-driven platform SugarCRM has partnered with tour reservation system provider ResPax, to offer what the firms say is the first fully integrated CRM and tour booking platform for the travel and tourism industry. More
In the US, location intelligence software provider Kalibrate has launched an online platform called 'Competitive Insights', through which retailers can obtain a real-time view of consumer footfall traffic patterns at a given location. More
New York-based ad agency XenoPsi and London-based behavioral science-led marketing agency Astroten have launched the Consumer Behavior Lab (CBL), promising to improve the effectiveness of clients' marketing messages and the channels where they are placed. More
US-based direct marketing company Publishers Clearing House (PCH) has launched a platform called PCH Consumer Insight, which offers access to market feedback and intelligence on new products, packaging, pricing and marketing messages. More
Nielsen is enhancing its Digital Content Ratings solution (DCR) in Australia through its Identity System, which connects digital ad impressions from the open web to Australian demographic data from both its own and third-party sources. More
Wine consumer sensory and attitudinal data and analytics platform Quini has updated its self-serve QUINI DATA platform, with the addition of a dashboard delivering topline consumer insights about a product, at a glance. More
Nielsen has set out a timetable for the provision of cross-media audience measurement in Thailand, following its selection by broadcasting industry body ADTEB last year. The firm says it will deliver its full Cross-Platform Ratings service in the country in the first quarter of 2023. More
TV tech and all-screen ads and analytics company Samba TV has entered the Spanish market via a partnership with ad tech platform Smartclip. More
UK-based Mediatel Connected, which aggregates media research data from a variety of sources to track trends across digital and traditional media, has launched Performance, an app allowing users to channel digital marketing spend based on trends, performance scores and modelling. More
In the US, digital marketing agency Gathr has launched a service called the 1st Party Database, to enable consumer brands to define their 'perfect audience' for targeted communications, ads and new product reviews. More
In the US, digital experimentation and AI company Conductrics has integrated customer survey capabilities into its A/B testing, experimentation and optimization platform, to enable customer experience (CX) professionals to use direct customer feedback as a part of their processes. More
CX and insights software and advisory services company Maru Group has launched a platform which it claims is the 'world's first' to measure implicit response passively and accurately across all question types. More
Retail data and analytics provider Intelligence Node has partnered with pricing intelligence company Pricemoov, to help retailers and brands act on competitive price movements. More
Research software firm Forsta and local marketing platform Rio SEO, which are both owned by Press Ganey, are combining. Both will continue to serve current clients under their existing brands, while Forsta has welcomed all Rio SEO employees to its sales, ops, product and engineering teams. Terms of the deal were not disclosed. More
Out of home audience measurement body Geopath has partnered with in-store audio advertising network Stingray, to measure retail-based, digital audio out-of-home (AOOH) advertising impressions in the US. More
Kantar has launched a fast-turnaround solution called Brand Equity Evaluation, to help users quickly answer questions about brand equity strength in a competitive environment, and how to improve it. More
Nielsen has announced the launch of the methodology it will use to give media buyers reach metrics for YouTube comparable to those provided for linear TV. The measurement spans computer, mobile and connected TV devices. More
Retail data and research firms dunnhumby and VST (Virtual Store Trials) have teamed up to launch 'Planogram Publisher', which promises to make retailer Tesco's planogram data accessible to CPG brands. More
UK-based customer insights and communities platform developer Researchbods has launched 'Expert Lab', providing clients with training and support for its proprietary insight community platform, ex-plor. More
New York-based consumer insights tech firm Suzy has launched a solution called Global Audiences, giving users access to them alongside US audiences, on one platform. More
US-based SKUx, which helps brands and retailers deliver digital promotional offers, has launched a tool called Buyer (X)ccelerator, enabling the capture of first-party data based on how consumers engage with those offers. More
In New York, Plus Media Solutions (+Media) has launched a platform called the +Impact Hub, through which organizations can measure and optimize audience engagement and develop and execute data-driven marketing and sustainability strategies. More
In New York, Universal Music Group for Brands (UMGB), the partnerships division of Universal Music Group (UMG), has launched a media and data solution called UMusic Media Network, to connect brands and partners with media from UMG. More
In the US, connected TV performance ad platform tvScientific has partnered with incrementality measurement specialist MetricWorks, to enable marketers to measure CTV performance in their omnichannel strategies and correct last-touch attribution. More
Consumer intelligence company Talkwalker has made available to third parties the benchmarking solution developed for its annual Brand Love report - offering marketers measurement of what it calls the drivers of brand love: passion, trust and customer satisfaction. More
Forsta, the company formed last year through the merger of research software firms Confirmit and FocusVision, has launched Digital Diaries, a mobile ethnography app designed to obtain qualitative insights at scale. More
In the UK, customer experience marketing agency Gekko has partnered with behavioural insight specialist CloudArmy to offer a neuroscience research service helping brands understand customer thinking. More
Nielsen has continued the roll-out of its Identity System for Digital Ad Ratings, launching in seven new Asian markets, seven in Europe and in Mexico, South Africa and New Zealand. More
In the US, audience measurement and digital advertising firm Quantcast has launched a suite of brand measurement and optimization solutions to help digital marketers plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). More
In the US, location intelligence specialist Reveal Mobile has added new targeting and sales attribution features to its geofencing platform, VISIT Local. More
Ipsos has launched a user experience (UX) facility called the Ipsos Experience Lab in the Franklin Center in downtown Chicago, providing space for focus groups, interviews, device tests and simulations. More
In the US, automotive data solutions specialist DrivenIQ has launched a solution that organizes, connects and analyzes online and off-line data from more than four billion customer records identifying 230 million US households. More
In the US, out-of-home (OOH) ad platform AdQuick.com has launched an 'analytics as a service' solution, allowing OOH marketers, agencies and media owners to measure the effectiveness of their campaigns with near real-time data. More
In the UK two former executives of research firm Trinity McQueen, Chris Handford and Daniel Eddy, have launched a new full-service product consultancy, Waveform Insight Studio. More
In the US, shopper intelligence specialist Catalina has partnered with sponsorship data platform FanAI, to help CPG brands better understand and measure how their sponsorship investments directly drive sales for their products. More
Paris-based MR data and tech firm Bilendi has expanded to the Netherlands with the opening of an office in Amsterdam, appointing Luigi Casula as Country Manager. The company has also created a new Dutch panel with more than 30,000 members. More
In the US, e-mail marketing platform Klaviyo has launched an enterprise solution called Klaviyo One, helping large brands bring all their customer data together to drive personalized experiences at scale. More
In New York, media services agency Horizon Media is testing Comscore's local TV measurement solution as an alternate currency for 2023 planning and buying. The firm currently uses Nielsen. More
Kantar has launched a cross-category search prediction tool called Emerging Trends; added a suite of products and enhancements to its creative testing portfolio on Kantar Marketplace; and opened the iLab innovation centre. More
In the US, consumer data giant IRI has launched the OmniConsumer Receipt Panel, which will source shopping receipt data from 120,000 active households to provide insights into how consumers are shopping across channels. More
Experience management platform Qualtrics has launched an AI-based and human-assisted quality assurance solution, to provide contact center execs with insights on customer needs, agent effectiveness and overall performance. More
Melbourne, Australia-based tech-driven research agency Cubery has rolled out its platform in Canada, Singapore and Ireland. More
In New York, personalized video content creation platform VidMob has launched an SaaS version of its Intelligence Creative platform, helping marketers to optimise their creative with help from its suite of analytics, creative automation, production workflows and creative talent network. More
Manchester, UK-based mobile device monitoring specialist RealityMine is to launch a 'Centre of Excellence in Data Science', and has announced three new hires: Joel Ansbro in the Data Engineering team; Louis Ruston in the Apps team; and Mason Chee in the Data Products team. More
Israel-based digital market intelligence company Similarweb has launched an App Intelligence module, which combines mobile app data from the firm's partnership with data.ai (previously known as App Annie) with its own desktop and mobile web measurement and engagement metrics. More
Comscore has launched a platform called 'Total Digital', which combines the firm's digital and social media measurement tool and user experience (UX) data into a single dashboard. Users get a cross-platform view of how consumers are engaging with content and advertising. More
Consumer data company Pureprofile has appointed long-time Kantar exec Ashish Pandey as Head of Sales - Data & Insights, US and India. More
Strategy Analytics has launched the Electric Vehicles Service (EVS), promising a 'holistic view' for clients tracking global and regional developments across battery technologies, charging infrastructure, systems and sensors. More
Kantar has announced an industry-wide cross-media planning initiative for Brazil, bringing together representatives from the country's media groups and platforms to help design an upgraded measurement solution. Kantar then plans to launch the solution before the end of the year. More
San Diego-based MR startup GroupSolver has added a feature called 'Idea Pool Manager' to its survey platform, allowing users to converse with consumers and then receive a digestible summary of the data in real time. More
Insights and research agency TRA and industry body ThinkTV are partnering to provide insights for New Zealand-based marketers, about the country's favourite TV ads. More
Customer lifecycle and user retention platform CleverTap has launched a database tool called TesseractDB, promising to deliver in-context, timely, personalized messaging and recommendations across all user touchpoints. More
Shopper and product experience consultancy PRS IN VIVO has launched a contextually immersive tool called Idea Screener, which combines behavioural science and market research to capture intuitive responses at the earliest stage of new product development. More
In Australia, outdoor ad platform Wrappr has partnered with Nielsen to launch LIFT, a campaign measurement and attribution platform offering full-funnel attribution for ads on its sites, powered by an opt-in mobile location database. More
MR and analytics company GutCheck has launched a conjoint solution called Interactive Concept Developer, which uses a hybrid approach to help marketers with the process of creating new products or services, by narrowing down the possible combinations of attributes, features and price points. More
Comscore has added CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK; and says Italy, France and Germany will follow in July 2022. Meanwhile CEO Bill Livek has acquired another $1.15m of shares in the firm. More
In Australia, M&C Saatchi-owned MR agency The Source has launched a kids and youth research and insight division, named after the children's game 'Duck, Duck, Goose'. More
In Dubai the Advertising Business Group, a non-profit organisation advocating for responsible advertising and communication in the MENA region, has appointed Ipsos as its partner for its ad currency UAE Cross Media Measurement project. More
In Australia, consumer data giant NielsenIQ is to offer clients access to 'one of the biggest receipt panels in Australia', promising new understanding of 'the most important retail consumer group - the omnishopper'. More
UK-based mobile phone data firm RealityMine has launched a solution called RealLife Events, through which clients can deliver surveys to users, triggered by digital behaviour such as using a specific app, web site or making specific search queries. More
Retail tech provider Virtual Store Trials (VST) has launched a solution called 'E-commerce Fixture Testing', which offers a virtual simulation of eCommerce sites and apps through which CPG brands can conduct tests. More
As Nielsen rolls out a new solution for measuring media consumption in Saudi Arabia, mena.tv, a B2B marketplace for TV Content in the Middle East and North Africa, has launched a platform providing daily audience data for around five million UAE-based viewers. More
Kantar has launched Link AI for Digital, an artificial intelligence-powered ad testing solution designed specifically for digital ad formats. More
Location intelligence and marketing software company Reveal Mobile has launched a self-service platform for out of home (OOH) campaign measurement, known as Mira. More
In Canada, digital out-of-home (DOOH) ad tech company Hivestack has launched a research division, which will explore in-store, programmatic media activation in the metaverse. Former Microsoft Research MD, P Anandan, has joined as a special advisor to the initiative. More
SurveyMonkey parent Momentive has launched a new solution for concept and creative testing, Idea Screening. The tool promises 'quick, AI-powered insights on early-stage ideas, claims or concepts'. More
Experience management company Qualtrics has announced the integration of its XM Discover AI and machine learning capabilities into parent company SAP's Service Cloud, to help users resolve customer issues, increase resolution rate and improve customer satisfaction. More
In the US, consumer data firm Neustar and digital out-of-home (DOOH) video network Captivate have partnered to help improve and expand the latter's audience segmentation and targeting capabilities. More
In the US, analytics company Upwave has expanded its ad measurement platform with the addition of a module called Brand Effects, using longitudinal metrics to help marketers measure the long-term, lasting effect of a brand in the marketplace. More
UK-based customer insights and communities platform developer Researchbods has launched a dedicated creative division called 'Studio', which will work with all teams across the business to enhance its creative offering. More
In the US, consumer data giant IRI has partnered with video-focused social media giant TikTok, to deliver custom marketing and media mix effectiveness insights to retailers and manufacturers advertising on the platform. More
Experience management platform Qualtrics has launched a solution called Qualtrics Social Connect, to enable contact center, marketing and CX teams to capture, analyze and respond to the millions of customer service requests they receive through chat, e-mail and social media. More
UK-based consumer and sensory research agency PPL Insights and France-based consumer and shopper research specialist Strategir have formed a joint venture, to provide a broad range of research services linking all elements of the consumer journey. More
Marcoms giant WPP has launched an end-to-end eCommerce service called Everymile, which will look after the entire process from the minute a customer visits a brand's web site - having first helped the target audience to find that site - and clicks to order, through to the delivery of their purchase. More
Nielsen and VIZIO have signed a multi-year agreement that provides Nielsen with data from the latter's smart TV viewing data provider Inscape. The deal gives Nielsen the rights to use Inscape's ACR data from around 20 million VIZIO Smart TVs. More
In New York City, shopper marketing consultancy Behaviorally has appointed Christine Baskin as Vice President, leading the firm's new OTC (over the counter) Pharmaceutical Customer Success teams. More
User experience (UX) platform WEVO has added an AI tool which it says helps user researchers go from 'experience test' to 'ready insights' in minutes. It has also updated its platform with a new dashboard and enhanced diagnostics. More
In the US, consumer data exchange platform BDEX has launched a 'freemium' tool called Omni IQ, to help companies use first-party data about current and potential customers to improve targeting and reach potential consumers. More
London-based insights agency Opinium has hired music economist Chris Carey to lead its newly launched Music, Media and Entertainment division. More
In New York, personalized snack box provider SnackMagic has launched a data platform called CPGpulse, to provide consumer insights for CPG brands. More
In the US, consumer data and insights firm Information Resources, Inc. (IRI) and eCommerce intelligence platform Profitero have partnered to help clients measure and optimize CPG digital shelf presence based on actual item-level sales. More
Ipsos India has launched a service called 'Connected Communities', providing specific clients with access to a group of consumers recruited to conduct multiple research projects on their behalf, including studies for exploration, ideation and optimisation. More
US agency Horizon Media has partnered with Nielsen to develop eMbrace, a new communications and media planning platform designed to help companies engage multicultural audiences. More
Intrinsic in-game advertising pioneer Frameplay has launched a solution for measuring attention in the gaming sector. Intrinsic Time-in-View builds on the firm's proprietary viewability measures and has been validated by agencies Lumen and eye square, and endorsed by marcoms group dentsu. More
In the US, consumer data firm Neustar has partnered with shopping behavior insights provider Catalina to enable consumer packaged goods brand advertisers to optimize their marketing mix, campaign tactics and audience targets on-the-fly based on real time purchase behavior. More
Cross-screen television insight and analytics provider Samba TV has partnered with media marketplace MediaSquare to provide ad retargeting and targeting for OTT (over-the-top) viewers and gamers in France. More
YouGov has launched a dataset called Global Profiles, to help brands, agencies and media planners understand their global audience. Data comes 43 markets, with five more to be added in August. More
Canadian survey software provider Voxco has launched a no-code data analytics platform called Voxco Intelligence, promising to unlock users' customer data using predictive analytics, AI and machine learning models. More
In New York, cinema advertising network National CineMedia (NCM) has launched a data, insights and analytics platform for moviegoers called NCMx, to connect brands with custom audiences in theaters as well as on digital screens before and after attending movies. More
In New York, customer engagement platform Braze has launched a portfolio of new products called Braze for Commerce, through which retail and eCommerce marketers can personalize campaigns driven by first-party data. More
In Australia, ThinkTV has launched a free planning tool called the Media Engine which draws on sales and campaign data from 60 Australian brands across ten categories, to help demonstrate media return on investment. More
Customer insights platform UserTesting has added Internet of Things (IoT) test templates for its 'Human Insight Platform', to gain user feedback and help understand how IoT and digitally connected devices perform. More
In New York, artificial intelligence marketing company Cognitiv has launched a solution using algorithms built for individual advertisers, which evaluate each impression in real time and label those most likely to drive a conversion. More
M&C Saatchi Group's specialist growth and data consultancies Clear and Fluency have launched an AI-based intelligence platform called the Brand Desire Engine. More
US-based NICE has rolled out its customer experience platform CXone in Singapore, promising to help businesses in the Asia Pacific region deliver customized, digital-first customer service. More
In San Francisco, Logica Research has launched the 'Future of Money Insights Kit', providing insights and trend analysis around financial decision-making. More
Commercial Radio Australia (CRA) has announced the recruitment in Sydney of the first panel participants to wear electronic watch meters to capture their radio listening. This is part of the roll out of GfK Radio360, which moves the industry from paper-based surveys to the majority use of e-diaries. More
Netherlands-based audience measurement specialist Beatgrid has emerged from stealth mode, adding to its Board of Directors former Nielsen Catalina Solutions CEO Matthew O'Grady and oOh! Media founder Brendon Cook. More
UK-based mobile phone data pioneer RealityMine has announced the addition of a feature called RealLife Checkout to its product offering, enabling passive receipt scanning for digital transactions. Clients can now track, directly, what products are bought and how much is paid for them. More
In Australia, financial services insights and consulting firm DBM Consultants has partnered with geospatial specialist RDA Research to launch tools for mapping and audience finding; appending variables to databases; and appending and profiling large databases. More
Comscore has partnered with ad intelligence specialist Standard Media Index (SMI) to offer what it describes as the 'industry's first' advanced Effective Cost-per-Thousand Metric (eCPM) for linear TV advertising. More
Experience management platform Qualtrics has launched a framework measuring how a customer's digital experience across an organization's web site, mobile apps, digital marketing and social media channels impacts how much they spend. More
US-based EPG Media has formed a new consumer measurement and insights company called EPG Specialty Information. More
In the US, digital media and promotions tech firm Quotient has launched an impression-based multi-touch media measurement methodology, for use across on- and offsite display, digital out-of-home, and sponsored search channels. More
Marketing software developer Adobe has launched artificial intelligence-based capabilities for customer personalization, prediction and insights. More
In the US, mystery shopping agency A Closer Look has launched a specialist division covering the senior living sector. More
In the US, enterprise co-creation platform Vurvey has launched a tool to help brands gather feedback from customers scanning QR codes. More
In New York, in-home product testing platform Highlight has raised $7m in a seed round of investment, including money from Momentive CEO Zander Lurie; Richard Thornton, former CEO of Cint; Tom Bernthal, CEO of Kelton; and Max Mullen, founder of Instacart. More
In the US, automotive software developer ProMax has launched Xperience, a customer experience management (CXM) platform for the retail auto space, designed to drive personalization across the customer journey. More
Nielsen is to launch its Identity System in Australia, Germany, India and Japan, in April, with six other economies to follow later in the year. More
In New Zealand, insights platform Yabble has added a feature called Count to its Hey Yabble product, to help analyze unstructured text data for theme and sub-theme counts, and then add sentiment analysis to provide an understanding of audiences. More
Media and marketing services company ENGINE has rolled out its cookieless 'Attitude-Based Audience' capability in Australia, allowing marketers to target online audiences across auto, financial services, health / pharma, lifestyle and tech sectors. More
In New York, Omnicom's data and analytics division Annalect has signed a multi-year agreement with consumer spending data provider Affinity Solutions, to integrate retailer purchase transactions into the group's people-based marketing and insights platform, Omni. More
Comscore and ad management platform WideOrbit have extended their partnership to create a solution called Comscore TV, powering automated TV ad buying and audience targeting across markets and demographics at scale. More
In New York, trend spotting agency sparks & honey is to launch two new practices: Youth Culture and Policy & Philanthropy, to be headed up respectively by newly promoted VP Hannah Hickman and SVP Robb Henzi. More
In the US, cultural intelligence specialist Collage Group has launched a syndicated 'Parents & Kids Cultural Intelligence Program', to provide brands with the insights they need to engage with parents and kids across race and ethnicity. More
New York-based firm Helixa has launched Discovery, a new data-driven audience intelligence platform incorporating customer feedback to promise users rapid, granular insights for US and global audiences. More
In New York, a trio of long-time media industry execs has launched a firm called datafuelX, which uses predictive analytics solutions to forecast and optimize advertising audiences and outcomes. More
In the US, sensory evaluation and consumer product research firm Curion Holdings has opened a Consumer Center in Natick, Massachusetts, to expand its innovation insights services in the New England area. More
MrWeb's special issue on 'Measuring Brains and Bodies' is launched today: viewing and downloading the 72-page pdf supplement is free: click the cover or the link below; or read on for the second part of Michelle Niedziela's article, which offers a guide to Best Practice in consumer neuroscience projects. More
In the US, video feedback platform Discuss has added a solution called Self Captures to its platform, to enable companies to gather in-depth, short form experiences from target audiences, whenever convenient for them to take a video or photo related to a task or video survey. More
Nielsen has announced an expanded relationship with consumer data giant Experian, aimed at advancing person-based, cross-device measurement. Experian's marketing data will enhance the Nielsen Identity System by providing persistent IDs for analysis of behaviour on the 'open web'. More
Comscore is partnering with digital media measurement, data and analytics provider DoubleVerify (DV) to develop a cross-platform media quality verification and audience measurement solution. More
Emotion analytics specialist Realeyes and media quality measurement agency Adelaide have partnered to help advertisers uncover the value of attention insights across both creative and media. More
In India, digital media agency Kinnect has launched a Customer Experience practice, and appointed Bharatesh Salian to lead it as SVP - Marketing Science and CX. More
UK-based agency group UNLIMITED has launched an insights platform called LUCA, which it says automates the gathering and analysis of digital data sources to deliver human understanding for brands. More
On-demand insights firm UserTesting has added 'social media commerce' templates to its platform, allowing companies which are building products to obtain opt-in feedback from shoppers on platforms such as TikTok, Facebook, Instagram, Pinterest and WhatsApp. More
In Poland, martech platform SALESmanago has relaunched its no-code, AI driven customer data platform (CDP) with a set of features to help businesses collect, manage and utilize zero-party data - that which has been 'willingly and intentionally' shared by consumers. More
Four insights companies - Ipsos, IVP Research Labs, Schlesinger Group and Shimmer Research - are partnering to provide live biometric monitoring and analysis for this year's Super Bowl. More
In the US, social media video intelligence and measurement specialist Tubular Labs has launched a tool to link social media video viewing to eCommerce. More
In the US, market research and analytics company GutCheck has launched an online qualitative co-creation solution called Agile Creative Think Tank (ACTT), to integrate the voice of customer (VOC) into exploration, innovation and creative development projects. More
In New York, marketing technology company Bluecore has partnered with ad targeting and retargeting specialist Criteo to help brands use their owned first-party data to predict what new and existing shoppers will buy next on major ad channels. More
Online panel provider Intra Research has launched four new panels, covering Denmark, Finland, Norway and Sweden. More
Texas-based data collection firm Veridata Insights has reported 150% year-over-year revenue growth and fifteen recent hires, having opened offices in Canada, Bulgaria, India and the UK. More
Data and marketing services company Acxiom has announced that it is extending the same privacy rights provided to California residents under the California Consumer Privacy Act (CCPA) to all US residents. More
US broadcasting company SiriusXM has announced that its SXM Media arm has launched a listener identity solution called AudioID, offering marketers a way to reach, target and connect with consumers at scale. More
Cassandra, the ENGINE Group's young consumer trendsetting insights business, has launched a syndicated study on Generation Alpha - defined as ages 0 to 11 - and plans to release the results this quarter. More
Advertising intelligence specialist Integral Ad Science (IAS) has launched what it claims is the first live media quality measurement for CTV. More
Tesco-owned customer data science specialist dunnhumby has announced that its flagship products dunnhumby Shop and dunnhumby Assortment are now available on Microsoft Azure. More
China-based data collection firm Holden Healthcare and Japanese healthcare researcher Seed Planning have announced a partnership enhancing physician panel access across hard-to-reach markets in the Asia Pacific region. More
Kantar has made its Link AI ad testing solution available on the Kantar Marketplace on-demand research platform. More
In New York, former Salesforce exec John Roa has launched a zero-party data platform called Caden, with a $3.4m round of pre-seed funding. More
In the US, market intelligence solution provider TapResearch has launched a tool called Player Insights, to provide mobile game developers with access to player feedback in real time. More
GfK and cross-device targeting specialist Dstillery have expanded their partnership with the development of 32 new audience segments, through which digital marketers can target CPG shoppers. More
US-based brand analytics platform Upwave has launched a feature called Customer Forecast, to understand which paid brand media tactics are likely to drive future customer growth and identify long-term media efficiencies. More
In the US, digital customer experience company Acquia has added a 'market basket analytics' solution to its Customer Data Platform (CDP), to help retailers pair products and price packages, and gain a deeper understanding of their own customers' buying preferences. More
US-based behavioral insights consultancy Behaviorally has launched a division called eFluence, to help brands drive sales at the digital shelf level, and influence the omnichannel shopper journey. Former Chief Commercial Officer Scott Brill will lead the new division as MD. More
Tesco-owned retail data science business dunnhumby has launched a platform called Sphere, for use in audience targeting, media booking, forecasting and measurement across a range of retail media channels. More
Kantar Public has hired long-time YouGov exec Tom Burgess for the newly created role of Global Panels Director, supporting its probability-based citizen panel, PUBLIC Voice. More
Tesco's customer data science firm dunnhumby has partnered with software giant SAP to help retailers make 'faster, customer-led decisions' and deliver a more personalised shopper experience in-store and at home. More
Shopper intelligence specialist Catalina has partnered with location intelligence firm PlaceIQ to offer location-driven planning, measurement and attribution services to CPG retailers. More
In the US, eCommerce analytics company Zeenk has launched a tool called Time Query Language (TQL), which in combination with its existing Causmos open-source library aims to provide marketers with predictive and incremental value analytics for their Shopify and Amazon programs. More
Nielsen has launched a solution called Streaming Signals, to help connected TV (CTV) operators and advertisers better understand who is watching a show within households. More
Israel-based digital market intelligence company SimilarWeb has added consumer insights from Walmart, Target, Best Buy and pet food retailer Chewy to its Shopper Intelligence solution, which launched in July with insights from Amazon. More
India-based emotion AI specialist Entropik Tech has launched a multi-platform eye tracking platform, which works on both web and mobile devices. More
IPG-owned marketing intelligence company Kinesso has officially launched 'Kanvas', a developer community through which end-users can address various ad and marketing technology challenges including defining audiences, creating insights, and running and optimizing campaigns. More
US television measurement and analytics company 605 has launched a media trading currency it calls 605 EXCHAN6E, which it claims offers an alternative to Nielsen and is designed to underpin advertising transactions between buy and sell side partners. More
Samsung Ads, the electronics giant's TV advertising company, has partnered with data management platforms (DMPs) Acxiom, Adobe, Experian, LiveRamp, Merkle and Oracle, to help advertisers plan and activate TV campaigns through the use of first-party data. More
Saudi Arabian ad currency body MRC (Media Rating Company) has announced a schedule for the roll-out of its television and video audience measure, in partnership with Nielsen. More
In California, independent creative agency Duncan Channon has formed a Data + Tech practice, to be led by Madelaine Robinson; and is rolling out a proprietary analytics tool called the Table, promising rapid campaign performance insight and help with optimising creative. More
Nielsen's entertainment data provider Gracenote has launched a content analytics tool called Audience Predict, which forecasts the potential of future programming performance. More
In the US, marketers Shane George and Tom Cherrey have launched a platform called BrandTruth, which uses artificial intelligence and 'proven psychology' to help organisations understand their 'brand essence' and drive the brand development process. More
In the US, streaming TV measurement specialist Conviva has partnered with information services giant Experian to provide streaming publishers and their partners with what the company claims is 'the industry's most advanced audience segmentation data'. More
In New York, brand research consultancy Brand Keys is launching what it claims will be the world's largest and most continuous database of predictive brand loyalty metrics. More
In Toronto, Harris Poll owner Stagwell Group has brought together two units of its recently merged business MDC Partners to form a new agency, DonerNorth. The two are creative, digital and media experts UNION and shopper innovation and insights firm 6 Degrees. More
Comscore has partnered with the Polk Automotive Solutions division of information and analytics firm IHS Markit to offer programmatic cookie-free audience targets for in-market auto shoppers. More
In New York, research-on-research body the Coalition for Innovative Media Measurement (CIMM) has announced that it is developing a guide to Converged TV Measurement Providers across the US. More
Former hotel sector marketer Daniel Diosi has launched an MR software firm called Market Sampler, offering a self-service tool which uses an AI-based programmatic survey delivery method to reach a potential global audience of more than 1.9 billion via over four million public web sites and mobile apps. More
Tesco has launched a closed loop platform, powered by its data science firm dunnhumby, to help suppliers and agencies engage with customers, and provide those customers with a more personalised and relevant shopping experience. More
In the US, the ARF and the NYU School of Professional Studies have launched a new program, the 'ARF Certificate in Marketing Optimization and Insights', teaching methods of diagnosing marketing problems and evaluating the effectiveness of campaigns. More
Tech intelligence and events firm IDC has partnered with the Global Technology Distribution Council (GTDC) to launch the North American Distributor Tracker, providing a view of technology distribution data and market trends in the US and Canada. More
Affinity Solutions, which analyzes consumer spending data to help clients with their targeted marketing initiatives, has partnered with public sector software and services provider Tyler Technologies, to provide real-time data and insights on economic recovery. More
Consumer and brand researcher 4Sight has partnered with CHN Analytics, which provides predictive analytics for the US Department of Defense, to offer services for commercial clients identifying potential risks in product ingredients and opportunities from new technology. More
WPP agency MediaCom is launching a capability called Creative Analytics, to provide insight into future creative performance across programmatic display, search, social media and video. More
In Australia and New Zealand, Nielsen has launched a client engagement platform called STADIUM, offering a solution for media evaluation, advertising intelligence and consumer behavioural data all in one place. More
UK audience currency body BARB has announced it will add viewing figures for SVoD (Streaming Video On Demand) and video-sharing platforms into its daily reporting, with the upgrade completed next Monday. More
Ian Forrester, former Insight Head at video tracking platform Unruly, has launched an AI-powered ad research platform called DAIVID, which automates ad testing by using facial coding, eye tracking and computer vision data to predict human attention levels and emotions. More
Ipsos has launched an early stage creative development solution called Instant|Labs, providing clients with an understanding of the potential of creative and ideas within just one day. More
Nielsen has enhanced its Individual Commercial Metrics service with the addition of television viewing audience estimates based on individual ads rather than commercial minutes. The change is intended to aid comparison of digital and linear TV commercials. More
London firm Redblue has appointed Tim Coughlan as Associate Director, while Lydia McDonald joins as Senior Research Executive. More
In Berlin, performance-based marketing platform Swaarm has added three new features to its platform, allowing advertisers to set offers dynamically, receive attribution insights, and proactively mitigate fraudulent clicks. More
Comscore has expanded its Consumer Intelligence solution to cover all 210 US local markets, providing local TV stations, digital publishers and media buyers with insight to connect consumer behavior with local television and digital consumption down to the ZIP code level. More
Retail data provider The NPD Group has launched the 'Chinese Sports Footwear E-Commerce Tracking Service', covering online sales of international and domestic sports brands in China. More
Nielsen's digital product content creation and publishing solution Brandbank has launched new capabilities to understand how complete clients' product content is, and how to optimise it to improve the shopper experience. More
US-based facial expression technology provider Affectiva has enhanced its Emotional AI technology with the ability to measure 'sentimentality' and 'confusion' - providing deeper insight into how viewers feel about content. More
UK-based advanced analytics firm Marketscience has launched a marketing mix modelling approach called BaseDynamics, to quantify the short and long-term market effects of campaigns and strategies. More
Washington DC-headquartered consumer insights platform Morning Consult has expanded its daily tracking survey on brands, economic conditions and geopolitical risk from fifteen to more than 40 countries. More
Shopper and product experience consultancy PRS IN VIVO has launched of AI Pack Screener 2, an early-stage packaging design screening and optimization tool combining AI and human input from the firm's experts. More
US-based firm Engage3, which helps retailers and brands track and optimize their 'Price Image', has promoted Helena Cisneros to the new role of SVP of Data Operations & Mentorship, launched new features and says it expects to double its team over the next eighteen months. More
Consumer identity management and resolution firm Infutor has partnered with Atlanta, GA-based sector specialist analytics company HealthWise Data, to add health and wellness attributes to the former's Total Consumer Insights solution. More
US-based customer and employee experience management firm Medallia has launched a platform combining actionable user feedback metrics with 'complete' behavioural data for real-time optimisation of digital experiences. The firm's $6.4bn acquisition by Thoma Bravo was completed last week. More
Data onboarding and audience intelligence provider Eyeota has expanded its partnership with Comscore, to provide cookie-free contextual targeting for a broad range of verticals, across the key global markets. More
Nielsen has launched an enhanced version of its Ad Intel Digital product in Singapore, allowing clients to monitor competitors' media expenditure by product across screens and formats including social, video and general display. More
Consumer insights platform DISQO has added TikTok ad performance analysis to its offer; and has released findings from an initial survey of users in a report. More
Germany-based insights automation platform quantilope has launched a solution for automating segmentation research. More
Comscore has rolled out its cookie-free targeting capability 'Predictive Audiences' in Canada, enabling advertisers to reach the country's audiences based on their behavior through privacy-friendly contextual signals. More
Nielsen and mobile audience data and targeting specialist Adsquare have expanded their data partnership to Australia, combining consumer data with location-based targeting capabilities so clients can reach 'hyper-relevant audiences at the right mobile moments'. More
American grocery giant Kroger has launched a programmatic advertising marketplace, through which agencies and brands can reach its consumers. More
Nielsen Sports has launched a solution to help universities demonstrate the marketing impact a collegiate sports team can deliver to potential 'student-athletes'. More
eCommerce giant Amazon is launching a tool to help sellers derive insights from the search performance of their products. The service will be available in the US early next year. More
Research and analytics group YouGov has brought its recent Canadian sports research acquisition Charlton Insights under the main corporate brand. More
In Flemington, NJ, neuro-behavioral consumer researcher HCD Research has announced a new user experience product, HCD NeuroUX. More
Customer insights platform UserTesting has announced new features aimed at giving users 'a deeper understanding of diverse customer perspectives'. They include matching behavioral patterns with common pre-identified types, plus customization and preview options. More
Australia-based digital research platform Pureprofile has launched a data platform called Audience Intelligence, to give retailers and restauranteurs access to market analysis and competitor spending trends in real-time. More
Manchester, UK-based mobile research tech firm RealityMine has launched a qualitative licence programme, promising agencies and their clients the 'true picture of the real digital consumer and their lives'. More
Nielsen has brought its streaming solutions together in a single measurement suite, encompassing ad-supported and subscription-based service models across content, ads and platforms. More
Sweden's audience measurement body has extended and expanded the cross-media measurement services provided by Nielsen, which it has endorsed as the country's total measurement provider for TV and digital video from next April. More
In the US, eCommerce specialist David Weissman has launched a company called Humankind, allowing retailers to connect their product experts with online shoppers through one-to-one SMS conversations. More
New York-based consumer insights platform Suzy has launched an in-home usage testing (IHUT) solution, allowing consumers to physically test products - from unboxing and assessing packaging appeal, to journey mapping - and provide feedback to brands. More
Interpublic's marketing intelligence company Kinesso has launched a solution called Kinesso Intelligence Identy (Kii - pronounced 'key') to help marketers reach and connect with relevant audiences. More
In New York, data-driven audience intelligence platform Helixa and audience insight company GlobalWebIndex (GWI) have partnered to integrate predictive insights with 'expressed consumer intent' data. More
In the US, out-of-home (OOH) data specialist Accretive Media has launched a suite of automated measurement products called Accretive Outcomes, which it claims is the first set of effectiveness measurement tools built specifically for the OOH market. More
Kantar has added creative and digital testing, concept and innovation testing solutions for users of its Marketplace platform in India. More
Programmatic advertising platform StackAdapt has integrated Oracle Moat Measurement into its offering for retail and CPG advertisers, providing real-time measurement and attribution metrics which the firm says were previously unavailable to the sector. More
Kantar has announced a partnership combining its TGI consumer data with insights from out-of-home (OOH) audience measurement business Route, to launch a new ad buying platform promising highly targeted campaigns. More
Kantar has been selected by Origin, a joint industry initiative led by UK advertiser trade body ISBA, to supply a single source panel for cross-media measurement; adding to the recent launch of a 'Cross Media Performance' solution in Latin America, with Unilever among the early adopters. More
Nielsen has today announced an 'Impressions First Initiative', supporting what it calls an 'industry-wide move' to impressions-based buying and selling in local markets across the country. This will accompany the integration of broadband only homes (BBO) into its local metrics in January 2022. More
Reflecting the ever-increasing value placed on 'alternative data' by financial advisors and investors, Bloomberg is to make rich consumer purchase intent data for the US and China from Prosper Insights & Analytics available through its data marketplace. More
In the US, consumer data giant IRI has unveiled a new solution to enable CPG manufacturers and retailers to measure the off-line sales impact of their social media ad campaigns across Facebook and Instagram. More
In New York, full-service MR firm 360 Market Reach has launched a solution combining consumer insights and targeted social media influencer feedback to support product development initiatives. More
In the US, consumer data giant IRI has partnered with Banyan, which connects SKU-level consumer receipt data with financial transactions, to provide its retail clients with a more 'holistic' view of consumer shopping habits and opportunities. More
In New York, martech company Zeta has partnered with predictive consumer intelligence platform Adara, to provide the travel and hospitality sectors with individual-level insights through a newly created solution called the Traveler Data Cloud. More
Comscore says it has developed 'the next generation of personification methodology', which will bring person-level measurement to its video products, expanding on its existing household-level information. More
International data and research services company Schlesinger Group has launched a life-size virtual shopping aisle, which simulates an in-store shopping experience to gain in-context insights. More
Multinational food, snack and beverage corporation PepsiCo has launched an in-house data practice called Pepviz, using real-time insights, advanced analytics and data science to target shoppers. More
In the US, recent Nielsen critic the Video Advertising Bureau (VAB) has launched the Measurement Innovation Task Force, comprising a group of research, analytics and insights execs who it says will design and deliver best practices and standards for the national TV ad industry. More
In the UK, media company Future plc has launched an audience data platform called Aperture, providing advertisers with access to the company's intent-based first-party data. More
In San Francisco, mobile app measurement and attribution platform AppsFlyer has launched a solution called Conversion Studio, to enable marketers to understand the long-term value of their acquired users within the Apple iOS SKAN (SKAdNetwork) campaign measurement framework. More
Nielsen has enhanced its Total Ad Ratings (TAR) cross-media ad measurement methodology in Thailand, Indonesia, the Philippines and Taiwan. The changes will allow more market coverage and reduce reliance on any one external source of data. More
UK-based mobile research tech firm RealityMine has launched gaming behavioural data capabilities, allowing it to capture and report on content that opted-in panellists have played across all mobile devices. More
Audience and gamer insights firm GWI has launched a platform to provide an in-depth view of global or local audiences. Tom Smith, company CEO and founder, says the platform enables businesses to access 'impactful audience insights' at a fraction of the cost of traditional MR. More
GfK has expanded its gfknewron platform with the addition of market, consumer and brand data, along with predictive analytics. More
In the US, consumer intelligence business NielsenIQ and experience management platform Qualtrics have partnered, to create 'comprehensive' brand experience solutions, offering clients a real-time, '360-degree view' of their brand health based on consumer feedback. More
Social media ad automation platform Smartly.io has launched a capability called Ad Ranking within its insights offering, enabling advertisers to identify both top and bottom-performing ads, with a visual analysis to help inform future creative direction and optimize performance. More
Tokyo-based online specialist Macromill has included Taiwan in its weekly consumer survey, adding to existing coverage of China, South Korea, Indonesia, Thailand and Vietnam. More
In Australia, the Interactive Advertising Bureau (IAB) has appointed Ipsos as its preferred supplier for digital audience data for a three-year term, commencing in the second quarter of 2022. Nielsen previously held the contract for nearly a decade. More
In the US, real-time targeting specialist Fanplayr has launched an anonymised user identification solution called PrivacyID, to address both new privacy laws and the impending ban on third-party cookies. More
In New York, business transformation researcher Insider Intelligence has created a new vertical focused on retail and eCommerce, sitting alongside its existing coverage for marketing and advertising (eMarketer), financial services and health. More
Retail tech provider Virtual Store Trials (VST) has launched a self-serve product called Planogram Visualizer, to enable CPG brands and FMCG retailers to build virtual grocery shelves for planning and testing. More
In the US, shopper intelligence firm Catalina has partnered with out-of-home (OOH) buying program AdQuick to launch a purchase-based audience targeting and sales lift measurement insights service for OOH media buyers. More
UK TV station Channel 4 has launched the Producers Performance Report, giving individual producers data on how their new programmes have performed on All 4 and the broadcaster's linear channels. More
US-based customer experience (CX) specialist SeeLevel HX has partnered with Shop'n Chek Latin America to develop a new range of services. More
New York-based consortium the TV Data Initiative (TVDI) has set up an Expert Advisory Group (EAG), comprising execs from across the industry who will work with the founding members to help advertisers, programmers and distributors 'unlock the potential of the data-driven TV ecosystem'. More
Consumer and fashion trend analysis and forecasting specialist WGSN has launched a Consumer Tech division, led by Silicon Valley-based Director Lisa Yong. More
In the US, Johannes Waldstein and Dieter Neujahr have officially launched a platform called FanAI, which helps marketers measure, optimize and monetize sports sponsorships. More
In Pittsburgh, USA, market intelligence company CivicScience is launching an advertising company tapping data from its 100m plus survey respondents. The new firm starts with $15m seed funding from investors including the NPD Group, and is led by CEO Doug Lauretano. More
New York-based customer intelligence platform Lifesight has partnered with audience technology platform Eyeota to roll out its customer identification data in eight new global markets. More
In London, Uncommon Creative Studio has launched a Customer Experience (CX) division called the Practice, led by former Lida CEO Jonathan Goodman. More
Retargeting tech company RTB House has updated its Deep Learning AI Engine, to provide brands with an enhanced view of consumers throughout their path to purchase. More
Tokyo-based Macromill has announced the launch of a digital advertising business, Macromill Ads, tapping the data from its 1.3m proprietary consumer panelists to provide a one-stop service from ad planning and distribution to the measurement of effectiveness. More
Austin, Texas-based QuestionPro has launched a specialty audience panel comprised of cannabis enthusiasts (consumers) and 'budtenders' - gatekeepers to the products being sold behind the counter - and totaling more than 100,000 members. More
Momentive, until recently known as SurveyMonkey, has announced an expansion of its MR targeting capabilities to meet growing demand from b2b customers, and tapping the resources of Dynata and Schlesinger Group. More
Consumer insights platform Toluna has added a range of new product development methodologies to its Start platform, including needs identification, ideation, and claims testing solutions. More
In Canada, customer intelligence specialist Alida has launched an approach it calls Total Experience Management (TXM), promising to help organizations combine the voice of their customers and employees with the ability to deliver 'extraordinary' experiences. More
UK audience measurement body BARB has launched metrics for 'total four-screen viewing', adding smartphones to its existing coverage of unduplicated reach and time spent viewing across TV sets, tablets and PCs. More
US-based ad serving, measurement and technology company Flashtalking has partnered with cross-platform TV measurement specialist TVSquared, to provide real-time, household-level insights to advertisers globally. More
New York-based Xandr, the advertising and analytics division of AT&T, has launched an audience-based platform called Monetize TV, allowing buyers to reach target audiences at scale. More
Comscore and Verisk-owned transaction data provider Commerce Signals have partnered to develop contextual audiences for cookieless ad targeting across digital mobile, and CTV inventory, for the retail industry. More
Survey2Connect has integrated its platform with WhatsApp, allowing clients to share survey links with respondents via the instant messaging program. More
From September, Nielsen will begin placing approximately 3,000 newly designed Portable People Meter (PPM) wearable audience measurement devices with a subset of its nearly 60,000 active PPM panelists, as part of plans to modernize its panels and improve panelist experience. More
In the US, consumer data giant IRI has launched a network called IRI Marketplace, bringing together the firm's technology, data, and analytical partners on a single platform. More
In the UK, marketing insights provider dobney.com has launched an app called Conjoint Explorer, which helps improve conjoint analysis design and speed up the process of refining attribute and level descriptions. More
Next15's data and insights group Savanta has expanded its Essentials suits of tools with the addition of creative testing, employee experience and stakeholder perceptions modules. More
Hollywood research firm Screen Engine/ASI (SE/ASI) has teamed up with custom audience solutions company Dstillery to launch Audience Engine, a new research-based audience targeting solution for media, ents and ad tech clients; and hired film and television media veteran Melanie Jones to lead it. More
Fast-rising Manchester, UK-based researcher The Insights Family has announced a move to larger offices on the city's central King Street, and the opening of a satellite office in Mayfair, London, as well a roll-out in Poland and a number of hires. More
Sydney-based TEG, which offers ticketing, live entertainment and data analytics, has merged its Analytics, Digital and Insights divisions to create a marketing and technology solution called Ovation. More
Shopper insight specialist Behaviorally has launched a platform called Flash PDP, powered by visual recognition AI and allowing brands to optimize visual content on eCommerce product detail pages. More
Nielsen has launched an approach to measure authenticated and unauthenticated web traffic and validate first-party server data with real consumer behavior. More
Comscore is to begin incorporating first-party data into its cookie-free audience targeting solution, Predictive Audiences, in collaboration with Experian, InfoSum and LiveRamp. More
Media and marketing services company ENGINE has launched a platform called Audience Intelligence, offering first-party data and integrations to enable advertisers to target audience profiles and develop media plans. More
Ad and innovation testing platform Zappi has launched a predictive advertising tool called Amplify TV, to help brands uncover the impact of television advertising on sales and brand equity. More
In the US, shopper behavior specialist Alter Agents has launched a tool called the Shopper Influence Research program, which uses a proprietary methodology to uncover shopper insights and help brands better understand consumers. More
In Australia, M&C Saatchi has launched a marketing sciences practice called Precision, which will work with clients and support a group-wide learning and development program to increase 'data fluency' among the group's employees. More
Netherlands-based group Effective Media & Marketing (EMM) has launched an FMCG-focused agency called ASK-Opinions, which will combine online panel research with shopper and purchase data from more than 1.5 million brand and category buyers. More
From our special issue published this week, KL Communications founder Kevin Lonnie talks about what's changed and what hasn't in twenty years running a communities business; about getting customers to solve clients' business problems; and getting space men to talk to each other. More
Mobile research tech firm RealityMine has launched a suite of data solutions specifically for researchers working in the entertainment sector. More
Information services and tech company Neustar has teamed up with financial data firm Equifax to launch Financial Spectrum, an audience segmentation and media activation solution for financial services marketers. More
Apollo Intelligence, the parent company of InCrowd and SurveyHealthcareGlobus, has announced the integration of SightX MR technology into its healthcare and life science data platform; and has made an undisclosed amount of investment in SightX. More
Comscore has partnered with LatAm intelligence platform Retargetly to deliver what it says is the first cookieless targeting solution specifically tailored for the region. More
Real-time consumer feedback and market intelligence platform Native.AI has launched a new offering for Food & Beverage (F&B) and CPG companies; and has secured $1.75m in strategic pre-seed funding. More
In New York, the ARF (Advertising Research Foundation) is teaming up with seven data and insights firm on a study intended to establish unbiased measures for defining digital device and account sharing and usage. More
US ad industry association the ANA is partnering with Comscore on a preliminary test as it seeks to develop a 'privacy-preserving cross-media measurement solution' for marketers. More
Manchester, UK-based cross-platform consumer behaviour specialist RealityMine has announced a new set of capabilities for clients in financial services. More
LA-based insights firm Echo MR has expanded its partnership with CXM and Insights platform Alida to Europe, just a few months after joining its partner network. More
Analytics, AI and insight firm Course5 Intelligence has spun off a new business, Incivus, which uses 'computer perception' and machine learning to help optimize ad creative for a higher return. More
Non-partisan research institution NORC at the University of Chicago and over-50s advocacy organization AARP have launched a survey panel called Foresight 50+, to provide insights from older adults living in the US. More
In the UK, mobile research tech firm RealityMine and transaction measurement services firm Rippll have partnered to allow clients single source access to digital behavioural capture and transaction data from Rippll's Open Banking technology. More
Comscore is to integrate its contextual Activation suite into ad tech company Viant's cross-channel programmatic ad platform, Adelphic, allowing Viant's advertisers to use Comscore's cookie-free targeting solutions. More
The directors of MR agency MM-Eye have launched a sustainability business change practice called The Say Do Company, promising to help clients drive profit through a combination of customer insight, business change management and sustainability expertise. More
Kantar has partnered with data collaboration platform InfoSum to help advertisers ad TGI consumer insights to their own first-party data, improving targeting. More
Belgian companies One Inch Whale and Color Navigator have launched a joint venture, Research & Visual Nudging, which will combine insight techniques with the patented Color Navigator system to enhance services including predictive intelligence and neuromarketing. More
Experience management (XM) provider Qualtrics has launched four solutions using consumer feedback about online interactions, along with digital analytics such as page views, to help users design web and in-app experiences that attract new customers and engage existing ones. More
In New York, social media analytics provider ListenFirst has launched a feature called Instant Insights, which uses machine learning to show how brands perform across social media and benchmark that performance. More
Tobii Pro, which provides eye tracking solutions and services to understand human behaviour, has launched a mobile capability for marketing and advertising research conducted through its Sticky self-service online platform. More
Kids, parents and family research specialist The Insights Family and US experiential youth marketing agency InspiredConsumer have partnered to produce research solutions for clients in the US. More
Cross-platform television ad measurement specialist TVSquared has added Foursquare's location data to its ADvantage platform, enabling users to connect linear and OTT/CTV ads to physical outcomes such as store visits and foot traffic, and understand how campaigns impact off-line consumer behavior. More
In New York, location data specialist GroundTruth has launched OTT/CTV advertising solutions using geo-contextual targeting, providing digital video advertisers with consumer insights based on off-line behavioral data. More
Comscore has partnered with conversation analytics specialist Spiketrap, to expand its Predictive Audiences cookieless targeting solution specifically for gamers. More
Mobile-first marketing platform Skydeo is expanding its ShoppingGraph data solution across more than 1,000 brands and products and over 3,000 unique audience segments, providing advertisers with consumer purchase history for programmatic and social media audience targeting. More
Australia-based TV data and analytics provider Adgile has added a solution called 'Long Term Effects Attribution' to its TV ad impact measurement platform. More
London-based marketing intelligence and programmatic media specialist MiQ has launched US Hispanic and Multicultural practices, while appointing LATAM market specialist Amanda Abrarpour to lead its Miami office. More
Packaging and shopper / consumer behaviour specialist PRS IN VIVO has launched a product development research tool called InnoCompass, promising to help pinpoint ideas with the highest market potential. More
UK-based kids, parents and family panels firm The Insights Family has released a free report called 'The New Generation of Families', highlighting trends across Europe such as the future of education. Other versions of the report are available for North America, LATAM and APAC. More
UK-based Measure Protocol, a blockchain-based marketplace for person-based data, has launched a solution called Storefront, to provide access to consumer-based behavioural data relating to what individuals are doing, consuming, and buying. More
Nielsen has announced a $1.25 billion debt refinancing initiative, and says it is allocating funds to drive its new TV ratings platform Nielsen One. More
In Sweden, audience measurement group MMS has published the first figures on online video viewing using GfK's new reach model, Audience Ascription Model (AAM), and describes this as 'a major step toward providing total video ratings' for the country. More
Middle East and Africa-based full service agency 4SiGHT is to acquire an undisclosed stake in Dubai-based analytics and technology consultancy Anavizio, forming a partnership which will integrate market research and social media intelligence capabilities for 'holistic audience insights'. More
In the US, consumer data giant IRI has launched an automated 'suite' of two products for insights and decision-making - Opportunity Alerts and Opportunity Predictors. More
In the US, audience insights platform DISQO has partnered with former ARF CRO Joel Rubinson to launch the first report in a series called New Foundations of Ad Effectiveness, entitled 'X-Ray Specs for Path to Purchase Attribution'. More
Video ad targeting firm Tremor Video is rolling out its UnrulyEQ suite of audience and psychographic intelligence solutions to clients in the US and Canada. The suite uses facial coding and survey-based techniques to help advertisers across CTV and video reach and engage audiences. More
New York-based consumer emotion analytics platform Truthify has been granted a US patent for its 'emotion-optimized' advertising technology. More
In the US, shopper intelligence and media solutions provider Catalina has formed a partnership with audio broadcaster and podcast publisher iHeartMedia, to measure and attribute the impact of podcast advertising on physical store sales. More
News aggregation, web content rating and discussion site Reddit has formed its creative strategy team into a distinct agency, KarmaLab, offering 'creative solutions, inspiration and insights' to clients targeting its 52m daily active users. The offer includes social media listening and trends reports. More
London-based insight agency Opinium has launched an EU Barometer, to provide a snapshot of consumer sentiment across the European Union. The service promises a ten-day turnaround, from questionnaire sign-off to data delivery. More
The US Court of Appeals for the Federal Circuit has ruled that an 'invention' developed by cross-screen television insights and analytics provider Samba TV - regarding the use of audience data for targeting TV viewers on digital devices - cannot be patented. More
Software giant Oracle has launched what it claims is the world's first ad measurement technology for 3D in-game environments. More
US data analytics company Epsilon is the first company to receive Media Rating Council (MRC) accreditation for a service measuring the connection between a consumer event - such as a purchase - and a digital ad served. More
The Commonwealth Bank of Australia (CBA) has formed a joint venture with customer data analytics firm Quantium, combining the former's transaction data with the latter's data science. The new business will be known as CommBank iQ and will begin trading in the second half of 2021. More
Digital customer experience (CX) platform Airkit has raised an additional $40m in a Series B round of investment, which it will use to accelerate its go-to-market and product development initiatives. More
Newly rebranded consumer intelligence giant NielsenIQ has announced the US launch of Byzzer, a subscription-based platform providing actionable insights for small and emerging CPG companies in sectors such as food, beauty, pet, alcoholic beverage and cannabis. More
Global industry association ESOMAR has teamed up with NewMR, Confirmit and more than twenty other organisations for the next wave of its survey among buyers and users of insights, measuring how usage and purchasing patterns are evolving. More
In India, marcoms group Rediffusion Brand Solutions has launched a specialist consumer research and analysis division called Rediffusion Consumer Lab (Red Lab), offering market research, consumer understanding and trend spotting services. More
Toronto, Canada-based employee-owned consumer packaged goods research specialist Hotspex has partnered with retail execution software provider Shelfgram to develop new MR products providing insights based on real-life shelf audits, at scale. More
In Canada, research tech business Rival Technologies and sister company Reach3 Insights have launched a solution using mobile messaging and conversational research design principles to uncover insights from gamers. More
In the US, experience management platform Qualtrics has launched a 'Customer Care Command Center', providing agents with access to insights on what customers are thinking and feeling about their contact center experiences, and helping them act on recommendations for improvement. More
Kantar has launched what it says is South Africa's biggest ever consumer panel, measuring the FMCG purchasing behaviour of more than 6,500 local households at launch. More
SurveyMonkey has added several new listening, analysis and automation features to its customer experience management platform GetFeedback, capturing customer feedback in secure environments such as ATMs and offering AI-powered sentiment analysis. More
In the US, customer engagement (CE) agency Inte Q has opened a new office in Milwaukee, staffed by former Kohl's Corporation brand marketing and analytics execs Jeremy Griffith, Adam Nenning, Nick Ratelis and Jessica Stemper. More
WPP has launched a global data company called Choreograph, which brings the specialist data units of GroupM and Wunderman Thompson into a single business, accessible to all WPP clients and companies. More
Chicago-based consumer and market intelligence company Numerator has launched an omnichannel market share measurement system called TruView, for use by CPG brands and retailers. More
In New York, video ad platform SpotX has launched a suite of tools allowing media owners and advertisers to target audiences using first-party, third-party or subscriber data for connected TV (CTV). More
A rift in the Australian readership measurement industry which opened a dozen years ago appears to be healing this week, as media alliance Think News Brands shutters its publisher-funded 'EMMA' measurement platform and resumes support for long-time currency provider Roy Morgan. More
Tech buyer and seller marketplace Spiceworks Ziff Davis (SWZD) has launched a division called Aberdeen Strategy & Research, delivering insights into the business technology market. Robin Peto will lead it as Managing Director. More
In the US, consumer data giant IRI has expanded its omnichannel measurement capabilities with the launch of two solutions: IRI OmniMarket and IRI OmniConsumer. The firm has also acquired the CoinOut app, whose 1.5 million members submit in-store and online receipts in exchange for cash. More
In the UK, former Savanta and Charterhouse execs Julie Irwin and Kate Turner have launched a specialist financial and business services MR agency called Citrine Research, with expertise in new proposition development, comms testing and thought leadership. More
NielsenIQ and J.D. Power have announced a multinational strategic alliance to bring benchmark automotive CX studies and 'deep auto industry data analysis' to markets including India, Southeast Asia and the Middle East. More
Digital research firm Alligator has teamed up with rural qual recruitment expert FieldMouse to launch a panel of farmers and farm workers, Opinion Harvester. More
US-based consumer insight specialist Numerator has announced a multi-year investment to expand its household measurement panel to more than a million members. More
Shopper insights specialist Behaviorally (previously known as PRS IN VIVO USA) has launched an AI-based computer vision technology called Flash.AI, for evaluating early-stage packaging designs. More
Twitter has expanded the integration of Nielsen's cross-media audience measurement solutions into its video ad platform, to help advertisers with pre- and post-campaign planning and maximize their ad inventory. More
Emerging markets business and point-of-interest (POI) data provider dataPlor has launched regional POI datasets across Southeast Asia, Europe, the Middle East and Africa, with the addition of more than seven million new verified records. More
Consumer intelligence platform NielsenIQ has launched an 'Omnishopper' solution, helping clients to understand a variety of consumer behavior across the US marketplace. More
Four specialists from different marketing disciplines have launched a collective called Crater Lake & Co, bringing together marketing analytics, creative strategy, media planning and market research to provide answers to questions around clients' marketing decisions. More
Mobile research tech firm RealityMine has launched a permission-based app and web interface called RealLife Healthcare, to capture digital data points from patients and physicians. More
In the US, online community software platform Vesta has partnered with applied consumer neuroscience company HCD Research, to create a suite of emotional and psychological research tools to capture non-conscious feelings. More
Cross-screen television analytics provider Samba TV has partnered with TV measurement company 605, giving Samba exclusive access to 605's subset of TV viewing data and allowing ad targeting across over-the-top streaming and linear audiences. More
Media and entertainment company Australian Radio Network (ARN) has launched an audience and commercial insights series called Australia Unplugged, promising to 'dig deep' to answer the questions about what's really on audio consumers' minds. More
YouGov has launched a templated suite of brand research approaches called Consumer Journey Diagnostics, which it says 'blends the depth of custom research with the cost-effectiveness and speed of syndicated data'. More
In the US, AI-based qualitative research provider Emozo Labs has partnered with data collection firm Global Survey to use artificial intelligence to better understand customers' conscious and unconscious responses. More
Global group GfK has unveiled a new version of its gfknewron solution which gives clients instant access to the company's independent, predictive analytics for tech consumer goods across 27 countries. New features include AI-driven rolling, short-term forecasts; and price optimization tools. More
Brand researcher and consultancy Hall & Partners has launched A(i)LIVE, which incorporates behavioural and survey data from Dynata and technology from consumer intelligence tool Powr of You in what it calls 'the world's first 'living' market segmentation tool'. More
Stockholm-based insight solutions firm Inzyon has launched a CSR Monitor, helping users to analyse and measure their Corporate Social Responsibility activities, and to comply with increasingly complex regulatory requirements on the topic of sustainability. More
Ipsos MORI has launched what it says is the UK's 'largest and highest quality' online random probability panel, with more than 15,000 participants. The mix of online and off-line respondents promises 'total understanding of the UK public for businesses and organisations'. More
Cultural insights agency and Hispanic sample provider ThinkNow has upgraded its ConneKt audience planning and segmentation tool, promising a more robust platform with enhanced user experience. In addition, adtech professional Jonathan Saquicili has been hired as ConneKt Product Manager. More
Wearable insights tech firm Shimmer Research has partnered with mobile MR specialist IVP Research Labs and data collection firm Schlesinger Group, to launch an at-home biometric neuromarketing research service. More
In the US, cloud-based marketing solutions provider Captello has launched new tools for clients to capture survey and lead data from people using social media messaging and payment app WeChat. More
London-based and family-focused insight and creative marketing agency Kids Industries (KI) has partnered with similar agencies in France, Germany and Spain to create a European industry network called The League. More
In London, speech analysis tech firm Phebi has launched an Emotional Resonance Score (ERS), tracking emotional responses to a set of items or concepts, automatically comparing positive and negative responses and presenting the results in rank order. More
UK-headquartered kids, parents and family panels firm The Insights People is expanding to Indonesia, Japan, the Philippines and South Korea, surveying around 410 kids and around 205 parents of children in each country. More
GfK has announced the launch of Brand Architect, a new framework which it says bridges the gap between consumer attitudes and actual behavior, to measure the strength of brands. More
StreamPulse, the in-home division of Texas-based neuromarketing researcher MediaScience has teamed up with neurometric equipment manufacturer Shimmer to develop StreamPulse Neuro, a system for measuring consumers' emotional response in a natural viewing environment. More
Panel provider Intra Research has announced the launch of panels in Germany, Poland and India, with expansion to the Nordic countries coming 'in the near future'. More
In the US, brand measurement specialist Vrity has launched a service called Values Return Index (VRI), connecting purchase propensity to brand sentiment across twenty values-based categories such as sustainability, equality, innovation and affordability. More
In the US, audience measurement and digital advertising firm Quantcast has launched an insight and ad optimisation platform which it says will help publisher and advertiser clients compete more evenly with the Internet's 'walled gardens'. More
In New York, emotion and behavior insights specialist Canvs AI has released a cross-platform feature for its Canvs TV solution, offering users a quant and qual overview of how their program is performing across Twitter, Facebook, Instagram and YouTube TV. More
Data from Kantar's Great Britain TGI consumer survey will now be updated and released on a monthly basis, in response to what the firm says are evolving demands for consumer insight. More
Outdoor advertising company JCDecaux Australia & New Zealand has launched a tool called OPTIX, giving advertisers an understanding of which elements of their creative are driving the most audience engagement and viewer attention. More
In the US, digital marketing services group Kin + Carta has launched Data Labs, offering a 'hub of data-related innovation and expertise' which can be used for client-related consulting and engineering services projects. More
Comscore has expanded its data agreement with marcoms giant Omnicom Group, to provide privacy-safe e-commerce and audience behavioral data for its Omni media planning and personalization platform. More
In Denmark, human behavior analyst iMotions has launched a data collection module using a browser interface and a participant's own webcam to collect data from facial expression analysis and eye tracking, for integration with self-reported surveys. More
The UK Statistics Authority has set up a Centre for Applied Data Ethics, to provide practical guidance and support for researchers and statisticians; and to keep them abreast of new methods, technologies and data sources. More
Comscore has rolled out its cookie-free targeting capability 'Predictive Audiences' to France, Spain and Italy - it already operates in the UK and Germany. The firm has also partnered with audience technology platform Eyeota to offer access to cookie-less B2B audiences. More
In the UK, Blue Yonder Research has launched an R&D insight and product testing facility called Sense:Lab. More
Comscore has expanded its TV measurement footprint to Australia through a partnership with cross-screen television insights and analytics provider Samba TV; and says it plans to add further regions throughout 2021. More
In the US, consumer insight specialist Numerator has launched the Sweet Treat Tracker, which monitors omnichannel sales trends across the 'indulgence' category. More
Tech-enabled MR and customer insights group Maru has launched a combined System 1 and System 2 research solution called 'Brand Health Tracking', promising a holistic view of brand performance at speed. More
Nielsen has launched new scoring metrics allowing brands to compare the impact of their sports sponsorship activities to other marketing and advertising initiatives. More
Digital MR products and solutions company Borderless Access has launched its proprietary MR panel community in two new Latin American and two European markets: Ecuador, Peru, France and Italy. More
Comscore has been awarded a US patent for its 'System and Method for Analyzing the Effectiveness of Content Advertisements'. More
In India, Comscore has added 'state clusters' to its measurement suite, allowing users to segment digital audiences based on their location in sixteen states across India. The firm says this allows media buyers and sellers to understand multi-platform audiences beyond country level. More
Adgile Media, an Australian firm measuring TV ad impact, has launched a cloud-based platform called Catalyst, designed to help users understand, optimise and extend their TV planning and buying in real time. More
In London, ad group M&C Saatchi has launched a data consultancy called Fluency, promising to bring greater access to data and insights across organisations. It will be led by CEO Frisco Chau, who is also the wider group's Chief Data Officer. More
Following its management buyout last month, French research and consulting firm BVA Group says it will reposition itself as an 'experience champion', and will take a more international and more 'participative' approach. More
In the US Kevin Kruper and Rocky Prozeller, former directors of British-based MR firm Incite, have launched a boutique insights consultancy called Old Salt. More
Automotive industry research giant J.D. Power has launched a solution providing daily metrics on auto insurance customer shopping activity, by brand. More
SurveyMonkey has announced that its CX solution GetFeedback will integrate with cross-channel shopper personalisation platform Salesforce Commerce Cloud. More
Ad and innovation testing platform Zappi has set up an Enterprise Team to help large organisations drive global business impact through insights. The new team is led by Babita Earle, with the title of EVP of Global Enterprise Customers and Partnerships. More
In the UK, the co-founders of outdoor advertising company Primesight have launched a tag-based mobile location verification platform called GeoProve. More
Specialist design research agency The Big Picture has launched a quant methodology called DesignCounts, to help validate and optimise new pack designs. More
Mobile MR specialist IVP Research Labs has partnered with wearable insights tech firm Shimmer Research to launch a new biometrics solution, NeuroLynQ, using GSR and ECG readings to measure participant engagement and attention levels during in-person research. More
Retail data science company PreciseTarget has launched ConsumerInsights, a new service promising apparel and fashion brands in-depth knowledge of their existing customers and their best acquisition targets. More
US-based purchase intent insight provider V12 has launched a consumer targeting solution called Vistas Lifestyle and Shopping Segmentation, based on in-market store shopping behavior rather than self-reported feedback. More
Glasgow, Scotland-based pharma sector data tech company Talking Medicines has launched an AI -driven service called PatientMetRx, providing drug companies with a way to measure patients' experiences of taking medicines. More
Online sampling and MR tool provider SoapBoxSample has launched a cannabis-focused research panel called The Green Time, comprising both cannabis consumers and industry professionals. More
Comscore has rolled out its cookie-free targeting capability 'Predictive Audiences' in the UK and Germany. More
From this week, Daily Research News will feature video interviews of around 20-25 minutes with leading figures in the insights and analytics world, giving you more depth on some of the stories in the news, and talking about themselves, their companies and their views. More
Cross-platform TV ad measurement specialist TVSquared has launched a fully-automated cookie-less solution called ADvantage XP, to measure the effectiveness of TV advertising for linear television, addressable and OTT/CTV. More
In New York, predictive AI platform NWO.ai has launched out of stealth mode with a $3.5m seed funding round. More
Online audience measurement body UKOM (UK Online Measurement) and Ipsos have announced the official launch of Ipsos iris, the new UK industry standard for online audience measurement. More
GfK has been commissioned by Asian media group Singapore Press Holdings (SPH) to develop a new measure of the state's local media consumption, combining survey data with digitally collected data in a single-source approach. More
Dynata has expanded its loyalty panel in Asia Pacific, through partnerships with global hospitality group Accor, and Big Loyalty, a subsidiary of Air Asia. Further expansion is planned in the coming months in Singapore, Thailand and the Philippines. More
New Jersey-based MR and applied consumer neuroscience company HCD Research has launched a service called 'Implicit On-Demand', allowing clients to rapidly design, integrate and report studies of the consumer subconscious. More
In the UK, Gail Balfour, co-founder of consumer research and brand consulting business Tangible Branding, has launched a new company called Research Human, promising to understand the consumer by 'connecting with the human'. More
Comscore has announced the launch of Movies Everywhere, which promises daily reporting of box office movie performance across all platforms. More
In the UK, data science and analytics consultancy Realise Unlimited has launched a method to help develop a deeper understanding of customers through their social media data. More
In New York, Omnicom Public Relations Group (OPRG) has launched a patent-pending comms analytics platform called omniearnedID, to understand the impact of earned media on brand sales. More
In the US, consumer insights platform Digsite has launched a quantitative solution called Pulse, for fast turnaround, early-stage concept, ad and product testing. More
Tesco-owned customer data firm dunnhumby is preparing to launch an enterprise edition of its Model Lab machine learning automation tool for data scientists, built on cloud computing service Microsoft Azure. The tool will initially be available in the US. More
In the UK, the Office for National Statistics (ONS) has announced plans to publish credit and debit card transaction data from the Bank of England, to help analyse how individuals have been spending their money during the past twelve months. More
In the UK, behavioural science specialist Chris Harvey has launched a new company called Activate Research, promising to help research agencies and end clients better understand, predict and change behaviour. More
In the US, Directions Research has launched a suite of technology-driven omnibus survey solutions called Xcelerant, which it says will enable teams to get answers to their questions from real people worldwide, with results available in as little as 24 hours. More
UK-based insights firm Walnut Unlimited has extended its range of pack testing options with the launch of Agile PACKMASTER, promising help to 'those looking for quick results on a tighter budget'. More
Location intelligence firm Ubimo has partnered with OOH ad marketplace VIOOH to allow clients to access, analyse and target advertising across key outdoor sites in the US. More
In Australia, the Outdoor Media Association (OMA) has commissioned Ipsos to update its audience measurement system MOVE, to deliver a national model that covers all formats and environments, including Digital Out of Home (DOOH) signs. More
US firm HG Insights has launched a technology product market intelligence solution, based on insights from millions of verified technology installations worldwide. More
Comscore has launched what it describes as the industry's first cookie-free targeting capability. 'Predictive Audiences' promises advertisers the ability to reach consumers based on their behavior across digital, mobile and connected TV (CTV) campaigns. More
UK-based firm The Insights People has rolled out its Parents Insights service across thirteen countries, surveying 130,000 parents of children between the age of one and sixteen. Also new is a trend prediction service called 'Parents Insights Future Forecast'. More
In the US, customer intelligence company Retina has rolled out a customer lifetime value (CLV) enrichment platform, to identify high-value customers before they make their first purchase. More
US-based behavioral research firm InsightsNow has opened an Innovation Center, through which users can access the latest insights regarding changing consumer behavior and methods for tracking it. More
Ad industry bible Campaign has launched its first 'truly global product', in the form of a tool monitoring the business performance of the world's top advertising and media agencies. More
Technology and services analyst HFS Research has launched a cloud research practice and appointed Joel Martin as Research Vice President for Cloud Strategies. More
Kantar has announced an exclusive partnership AI-powered search intelligence company Adthena, whose worldwide search data will be integrated into the insights giant's Ad Intelligence platform. More
DRNO is taking a break now until 4th January. It's been a strange old 12 months, but we're looking forward greatly to 2021. We wish those of you doing it a fantastic Christmas, and everyone a great New Year. More
US-based behavioral specialist Sentient Decision Science has been awarded a patent for its 'Sentient Prime' emotion measurement technology. More
In the US, restaurant sector marketing and analytics platform Fishbowl has changed its name to Personica, and launched a loyalty program it says will help restaurants collect and use member, campaign and transactional data to build guest relationships with every interaction. More
In the US, consumer data giant IRI and business intelligence provider 1010data have partnered to jointly develop new products and solutions to enhance CPG retailers' and manufacturers' use of data to drive growth. More
Cross-channel CX platform Iterable has launched a personalization solution called Brand Affinity, to help marketers measure sentiment and create more 'meaningful' customer experiences. More
In the US, real-time targeting specialist Fanplayr has added a feature called Product Recommendations to its offer, through which to analyze customers' online eCommerce activity and recommend other relevant products and services. More
Outdoor advertising company Clear Channel Outdoor Americas (CCOA) has integrated B2B intent data from Bombora with its own audience planning solution RADARView, to enable brands to identify and reach business decision-makers through its displays. More
US-based consultancy Lift361 has launched a marketing analytics platform called ShopFluency, combining store data with insights gathered from a number of other sources to build data-rich customer profiles for use in targeting campaigns. More
Online survey software provider QuestionPro has acquired Enprecis Group, which designs, develops and distributes enterprise-class daily tracking and CEM software for the automotive sector. Terms of the deal were not disclosed. More
Mobile data-powered CTV platform Sabio has spun off its CTV insights dashboard App Science into a standalone SaaS business, through which users can audit, plan and measure campaigns using insights from its graph of 300 million mobile devices and 100 million connected TV households. More
Australian Radio Network (ARN) has launched a neuroscience-based media research initiative, aiming to deliver a better understanding of consumer behaviour and provide new insights about audio. More
New York-based Surfside, which provides advertising and data solutions for the cannabis industry, has added an out-of-home (OOH) measurement tool to its Motion Signals platform, tying OOH ad exposure to eCommerce sales. More
Consumer data giant IRI has launched a solution called IRI Integrated Fresh, to track sales of random weight as well as traditional UPC (universal product code) items, and provide retailers and manufactures with a 'holistic' view of the store. More
Nielsen has announced plans to launch its single, cross-media solution Nielsen ONE in Q4 2022, phasing it in fully by the Fall 2024 season. The system provides a comparable metric for TV and digital video consumption across all platforms, services and devices. More
Digital research firm MetrixLab has extended its ACT Instant advertising pre-test tool worldwide, and across multiple ad formats including TV and banner ads. More
Comscore and ad tech company MediaMath have partnered to launch a connected TV (CTV) and video contextual targeting solution for programmatic ad exchanges. More
CX and voice-of-the-customer software firm Alchemer has announced a partnership with UK-based Voxpopme, allowing the former's clients to capture customer-recorded video feedback. More
Retail and consumer goods analytics firm Trax has rolled out its Retail Watch store intelligence solution in China, where it has developed a shelf monitoring robot using shelf-edge and ceiling cameras to provide retailers with 'eyes in the store'. More
Emotion and behavior insights specialist Canvs AI has added topical analysis to its Canvs TV and Canvs Social products, including analysis of neutral and emotional comments to help brands understand how their customers are feeling about particular subjects and issues. More
UK-based Walnut Unlimited has expanded its shopper research toolkit, adding behavioural science, neuroscience and advanced analytics. More
Ipsos has made its InnoTest idea and concept testing solution available on the Ipsos.Digital DIY platform in seven countries - Brazil and the US plus Europe's 'big 5' - with eight more due to follow shortly. More
In the US, shopper intelligence specialist Catalina has partnered with TV platform Cadent to add linear TV, advanced TV and OTT programming data to its BuyerVision managed service, which also includes digital and in-store activation data. More
Luxury markets specialist Altiant has launched the 'Millionaire Media Consumption Subscription', which analyses the habits of a thousand individuals with investible assets of at least $US 1 million, spread over four markets. More
Xandr, the advertising and analytics division of AT&T, has partnered with European ad visibility analyst Meetrics to help advertisers check the validity of their metrics and fight ad fraud. More
Next15's data and insights group Savanta has launched a suite of tools called 'Savanta Essentials', promising a low-cost, fast turnaround approach to help businesses research key issues and engage with consumers. More
Sainsbury's loyalty and insights business Nectar360 has partnered with tech CitrusAd to launch a retail media platform allowing targeted sponsored product offers, banner advertising and analytics across the Sainsburys.co.uk web site. More
In the US, online auto trader Cox Automotive and ratings agency Moody's Analytics have launched the Vehicle Affordability Index (VAI), to quantify price movements in the new vehicle market in relation to the spending power of the US consumer. More
In Europe, data-driven digital signage provider Intuiface and face analysis specialist Sightcorp have integrated their solutions to create a no-code approach to running and measuring digital out-of-home ad placements, delivering individually targeted content at the right time and place. More
Apple has confirmed plans to introduce a feature known as 'App Tracking Transparency' (ATT) next year, which will prevent apps and web sites from monitoring the way a user behaves online. More
In the US, ad tech company Viant has been granted a US patent for technology allowing the identification of an Internet connected household (ICH). More
In New York, Omnicom-owned healthcare media planning and buying agency SSCG has teamed up with Nielsen to launch a tool called ChannelDX, helping to identify the optimal channel mix for client campaigns. More
In London, advanced analytics consultancy Realise Unlimited has introduced a lifetime value (LTV) modelling capability, to help identify the 'moments that matter' in a marketing campaign, including those that have the most impact on future customer value. More
In New Zealand, global out-of-home media company JCDecaux has agreed to sell half its Calibre audience measurement solution to ANZ-based rival oOh!media. The firms say the move will 'cement Calibre's position as the industry-wide [OOH] audience measurement solution'. More
Mobile data marketing firm Kochava Collective and location data platform Foursquare have partnered, to enable marketers and publishers to enhance their first-party intelligence with 'real-world' location data. More
In the US, TV software and data platform VideoAmp has launched a cross-channel campaign attribution solution for measurement, planning and audience activation, called Campaign Optimizer. The launch follows the acquisition of Conversion Logic earlier in the year. More
Behavioral data intelligence company Jornaya has updated its flagship Activate solution, with the addition of consumer behavioral data and insights to help marketers identify who is activity shopping, at what time of day, and how frequently they are spending. More
In New York, business transformation researcher Insider Intelligence has launched a Financial Services offering, to help clients understand how technology is transforming the sector. More
AI-powered audience intelligence platform Pulsar has partnered with online physician community Sermo to launch The Drug Sentiment Index, providing details of what doctors, the public and the media think about 165 top-selling drugs. More
Nielsen is launching its own ID resolution system, which it says will support cross-media measurement in a cookieless world. More
Nielsen has expanded its advertising intelligence solution Ad Intel to Canada, adding social media and in-app media spend data to its cross-channel data on advertiser-level impressions and creative. More
In the US, customer feedback solutions specialist SureCritic has been awarded a patent for the methodology behind its ReScore solution, which applies 'post concern resolution' to measuring customer satisfaction. More
YouGov has acquired Turkish online-focused MR firm Wizsight for an undisclosed sum. The company will be renamed YouGov Turkey. More
Customer experience management (CXM) and insights platform Alida - previously known as Vision Critical - has announced a partnership with video insights provider Voxpopme. More
Attention measurement company TVision has launched a solution called Advanced Audience Projections (AAP), which allows clients to combine its person-level panel data with their own census data, to connect ad exposure on a TV to a specific person in a household. More
Experience management company Medallia has announced an integration with Oracle CX Service, delivering real-time feedback on what customers think and feel about their interactions with a brand. More
In New York, global marcoms group dentsu has partnered with personalized video content creation platform VidMob, to launch a new solution tracking the effectiveness of creative across digital channels. More
Nielsen Global Connect and management consultancy Bain & Company have partnered to help clients in the consumer packaged goods industry improve capabilities across pricing, promotions, assortment optimization and customer planning. More
In Israel, SimilarWeb has added new features to its Digital Marketing Intelligence and Research Intelligence solutions, including modules to enable faster onboarding, and an interface to deliver 'instant insights'. More
In the UK, film industry researcher Stephen Follows has launched a web site called VOD Clickstream, providing analysis of the subscription video on demand (SVOD) sector. More
Nielsen is adding measurement of 55 million addressable devices, including smart TV and set-top box return-path data, to its National TV currency ratings. More
UK-based Walnut Unlimited have launched adMIRE, a new comms, media and ad testing approach using a single bespoke online survey and combining facial coding, implicit reaction time testing and explicit measurement. More
Sample marketplace Lucid has partnered with digital identity resolution specialist Tapad to give users access to its Tapad Graph privacy-safe global cross-device solution. More
Retail data giant IRI has launched a solution called Daily On-Premise Tracking, providing restaurant suppliers with point-of-sale data drawn from 10,000 locations across the country. The firm says the four day delivery time is 'the fastest in the industry'. More
Former employees of GroupM and Comscore, Michael Bologna and Joanna Drews, have launched HyphaMetrics, which will use a proprietary panel of 5,000 homes to track viewing across devices. More
Digital MR products and solutions company Borderless Access has launched a sub-brand, BA Health, combining a range of technology and analytics-driven research capabilities for clients in healthcare, life-sciences and diagnostics, with a team strengthened by 24 recent appointments. More
Consumer data giant IRI and product data specialist Label Insight have expanded their relationship to help CPG marketers design marketing campaigns based on consumer demand for product attributes such as 'gluten-free' and 'sustainably sourced'. More
Australian insights consultancy Fiftyfive5 is launching a creative evaluation framework, Ad Optimi5er, after a year of internal development in partnership with key clients. More
In Chicago, machine learning software company simMachines has launched a solution called personifyAI, to help marketers identify, understand and activate the customer segments that are most likely to visit a brand's locations. More
Clear Channel Airports (CCA), the Americas-based airports business of advertising group Clear Channel Outdoor Holdings is rolling out a new audience impressions methodology, pioneered by independent OOH ad currency organisation Geopath. More
In the US, eCommerce giant Amazon has launched an invite-only panel through which participants can earn monthly rewards by sharing receipts from purchases made outside of Amazon.com, and by completing short surveys. More
Tesco-owned customer data firm dunnhumby and retail media platform CitrusAd have announced a partnership. The resulting solution uses historical data from a customer's off- and online purchasing behaviour to help retailers showcase relevant products to shoppers using non-interruptive native ads. More
Berlin-based business Swaarm has launched a platform helping agencies, advertisers and networks to manage, track, analyze and optimize their marketing campaigns at scale. More
Customer insights platform UserTesting has announced the acquisition of the technology assets of usabiliTEST, a provider of information architecture testing solutions; alongside product innovations promising to speed up clients' 'discovery of the moments that matter'. More
Manchester, UK-based market intelligence provider Kids Insights has expanded to Russia and China. More
Video advertising platform SpotX has launched its cross-platform measurement solution SpotX MetriX in the UK. More
ANZ out-of-Home (OOH) advertising firm Val Morgan Outdoor (VMO) has launched an audience measurement platform called 'DART R&F', which uses facial analytics, third-party consumer data and machine learning to determine hourly audience at a screen level. More
UK-based customer feedback specialist Platform One has combined its insight community and experience management tools into a single application called 'Vision', to help clients identify and recruit community members based on experience touchpoints. More
UK creative agency Smyle has launched a new measurement practice, offering a solution called Return on Emotion using facial recognition, pulse rate sensors and neurotechnology to track feelings like joy, excitement, nervousness and boredom among attendees of both physical and virtual events. More
Customer modeling platform Genus AI has launched a new artificial intelligence solution for eCommerce and direct-to-consumer brands. More
US-based shopper targeting firm Valassis has launched an influencer marketing solution, promising to reach and engage consumers through programmatic paid social media ads. More
Kicking off a week and a half of articles from our forthcoming Data Visualization special issue, Ipsos.Digital CEO Andrei Postoaca backs AI to unlock its full potential behind the scenes within ten years, allowing business needs to return to centre stage. More
In Australia, Derham Insights Research has launched a solution called the Five Key Customer Insights Monitor, providing a 'quick, targeted, and cost-effective measure' of customers' attitudes and intentions towards a client's business overall, or to individual brands. More
US-based marketing consultancy 444ignite has launched a tool called Ignite Consumer Intelligence Engine, to help marketers enhance both their consumer intelligence and the performance of their ad campaigns. More
In the US, enterprise software giant Oracle has added several new features to its Unity customer data platform (CDP), promising B2B and B2C marketers a single solution that unifies all customer data and allows it to be activated within existing business processes. More
Australian media company Southern Cross Austereo (SCA) has launched two digital audio attribution products - SCA Footsteps, which attributes footfall to digital audio campaigns; and SCA Soundcheck, which provides campaign and brand effectiveness studies for digital audio. More
US-based Service Management Group (SMG) has partnered with video insight platform Voxpopme, to offer a combination of video feedback and experience management data. More
In Canada, Alida - the customer intelligence specialist previously known as Vision Critical - is set to launch the Alida CXM platform, which it claims will transform its previous solution into the 'world's first' combined customer experience management (CXM) and insights platform. More
Germany-based user, brand and shopper research specialist Eye Square has launched the Amazon Ad Testing Platform, which allows advertisers to evaluate the design, content and placement of ads on the online retail giant, in their natural environment. More
Kantar has reversed the decision to close its Philippines Media Division, made just a month ago. Its key client, TV and new media network ABS-CBN, had been set to close down but has now signed a new TAM contract with the agency. More
Comscore and LiveRamp have partnered on a new version of the latter's TV measurement solution. Now known as 'Data Plus Math powered by Comscore', the solution integrates the latter's established TV and digital ad exposure data with LiveRamp's identity and data connectivity solutions. More
Los Angeles-based Whip Media Group has launched a real-time movie analytics solution called CVM Insights, offering consumer intelligence to media companies as releases are switched from cinemas to on-demand platforms. More
Nielsen has expanded the US digital capabilities of its Ad Intel advertising intelligence solution, adding search data as a new media type, and offering more digital advertising data for mobile, desktop, display and video placements. More
Forrester has introduced a 'touchless', antimicrobial version of its FeedbackNow real-time customer experience data collection solution, which it says will ensure the safety of customers and employees. More
Nielsen has launched a Canadian consumer intelligence tool called Homescan Trip Projection, which reduces panel bias by combining geographic and demographic representation with shopper trip behaviour. More
Insight agency PRS IN VIVO has launched a tool called Shopper Flash, to help retail marketers rapidly plan and develop in-store tools such as planograms, merchandising, and point-of-sale displays. More
In Hong Kong, online marketing and enterprise data solutions provider iClick has launched a market analysis tool called iNsights, to provide insights about consumer behavior relevant to cross-channel campaigns covering China and overseas markets. More
Kantar is to launch its BrandZ index in the UAE and Saudi Arabia, ranking the top 30 most valuable brands across the two countries combined in terms of dollar value. More
Customer insights firm Vision Critical has changed its name to Alida, and aims to disrupt the global customer experience (CX) industry, taking on the likes of Qualtrics and Medallia. More
Fast-growing communities specialist InSites Consulting is to roll out its 'Culture + Trends' solution worldwide. More
Stockholm-based affluent fieldwork specialist Altiant has launched LuxPoll, a new 'agile' product allowing researchers to collect one hundred validated interviews among affluent people in ten or more markets and receive actionable results back in 'days, not weeks'. More
Marketing analytics company Survata has a new name, Upwave, and has announced the integration of its ad server with Google Campaign Manager. More
Comscore has announced a partnership with cross-screen television data and analytics provider Samba TV, expanding its TV measurement footprint in Europe. More
London-based data company TeakOrigin has partnered with mobile intelligence platform Streetbees to launch a study to understand the link between nutritional value and consumption of fresh produce. More
Nielsen has launched a database called Compass, which taps into the company's global scale to establish syndicated normative standards for campaign outcome measurement. More
UK-based full-service agency Market Measures has launched a Customer Experience (CX) practice called Market Measures 360CX, to be headed by CX specialist Tobin Sparrow. More
London-based think-tank The Institute for Jewish Policy Research (JPR) has launched a panel, aiming to uncover insights into Jewish life in the UK. According to JPR, the panel will be the first of its kind at this scale in the world. More
The World Federation of Advertisers (WFA) has unveiled a framework for cross-media measurement, alongside a proposed technical approach meeting the principles outlined in it. More
YouGov has expanded in the Asia Pacific region through a partnership with Ho Chi Minh City, Vietnam-based behavioural science specialist Decision Lab. More
IBM has partnered with Nielsen Global to launch a solution called 'Watson Advertising Weather Targeting', designed to help marketers make the connection between weather and product sales, without the use of third-party cookies or identifiers. More
US company Stream Engine has launched an artificial intelligence service to measure and analyze real-time brand recognition and sentiment across streaming and OTT platforms, and determine the 'true value' that brands derive from advertising and on-screen exposure. More
Data collection software developer Nebu has launched a '360-degree' application called Nebu Panel Manager, covering all aspects of panel operations - including multiple recruitment channels, member management functionalities, flexible sampling, and a rewards platform. More
TV measurement and analytics company 605 has announced new data partnerships with Catalina, PlaceIQ and Polk Automotive Solutions by IHS Markit, combining ad exposure and content viewership with consumer behavior and business outcomes on a 'massive scale'. More
UK-based agency Walnut Unlimited has launched 'TrueLiking', a product testing approach incorporating emotional responses to stimulus through a combination of neuroscientific implicit testing and standard product and sensory testing techniques. More
Australian television audience measurement body OzTAM has added connected TV (CTV) co-viewing data to its Video Player Measurement (VPM) report. More
Nielsen has teamed up with data management platform (DMP) Lotame to launch purchase-based audience segments in Taiwan, built on retail and FMCG behavioral data. More
Taiwan-based digital signage developer CAYIN Technology has added facial detection software to its platform, in order to deliver personalized ads based on age and gender. More
In Flemington, New Jersey, consumer sciences specialist HCD Research has released a DIY online research platform called 'Emcode Implicit', promising 'low cost and high throughput' design and launch of implicit and marketing research studies. More
Hall & Partners has teamed up with first-party data and insights platform Dynata, whose connected data capabilities and technology will power the ad and brand research specialist's data visualization and storytelling platform, The Hub. More
US-based research agency Gongos has partnered with audience insights platform DISQO, to offer organizations an 'agnostic digital consumer view' of brands and their categories. More
In London, comms specialist The Creative Engagement Group (TCEG) has launched a Behavioural Science unit, headed up by Guy Champniss. More
Tesco-owned customer data firm dunnhumby has launched a web-based app called the Model Lab on Microsoft's cloud platform Azure, in a move to enable data scientists to deliver customer insights faster. More
In the US, marketing and consumer sciences firm HCD Research has partnered with neuroscience and consumer research specialist Dr Martha Bajec to launch a new unit focused on consumer health and wellness products. More
Australian data intelligence company Potentiate and New Zealand-based longitudinal relationship analytics specialist MirrorWave have partnered, to provide a service which 'follows' customers, employees and partners over time. More
Sample, survey and quantitative research specialist Market Cube has joined the FocusVision Sample Marketplace, which gives researchers access to sample providers directly from the FocusVision Decipher survey platform. More
Brighton, UK-based social media analyst Brandwatch has partnered with Philadelphia, PA-based real-time TV data specialist Kinetiq to provide cross-channel marketing intelligence. More
Canada-based communities specialist Maru/Matchbox has launched a consumer panel called the Technology Advisory Council, developed to help clients understand how 'tech-savvy' consumers feel, behave and think towards new trends, concepts and innovation. More
Research and analytics company MESH Experience has partnered with insights software and services agency Cambrian Analytics to build an interactive dashboard providing insights on brand performance. More
New York-based ENGINE Media Exchange (EMX) has launched a Connected TV (CTV) 'Incremental Reach Measurement' product, allowing advertisers to assess the impact of their TV media buy. More
Canadian polling, MR and strategy firm Leger has launched a customer experience consulting service called Leger MetriCX, supporting organizations that want to become more customer centric. More
Experience management company Qualtrics has added advanced analytics capabilities to its BrandXM solution, helps organizations take control of how consumers experience their brand. More
In the UK, broadcaster ITV has entered a data partnership with identity infrastructure provider InfoSum, to give advertisers access to 30 million ITV Hub users without the need to exchange first-party data sets. More
In the US, shopper targeting firm Valassis has launched a solution called Connected Analytics, which combines proprietary data and sales insights to drive omnichannel marketing strategies. More
'Experience Intelligence' provider InMoment is expanding its training program the CX Academy across Europe, following what is says has been a successful launch in Germany in 2018. The Academy is offered in partnership with MSR Consulting Group. More
Consumer product and media intelligence provider Mintel has launched a research tool called Mintel Global Consumer, through which brand owners, marketers and suppliers can understand and compare consumer behaviour, sentiment and demographics across the world. More
Audience profiling firm Eyeota has expanded its data onboarding partnership with GfK to New Zealand and Switzerland, adding to fifteen countries already covered by the deal. More
In the US, neurotechnology specialist Arctop has launched an on-demand web platform called Neuos Eureka, which uses brain decoding technology to provide professionals in the entertainment and media sectors with insights about their audiences. More
US-based consumer insight specialist Numerator has launched what it calls a Retailer Resilience Score based on the behavior of 'Life on Pause' consumers. More
GfK and cross-device targeting specialist Dstillery have expanded their partnership to launch 79 new segments for targeting automotive 'brand loyalists' and 'defectors', as well as those in the market to buy used cars. More
In Canada, data management platform ThinkData Works has partnered with consumer intent data provider Prosper Insights & Analytics, to provide clients with a better understanding of spending patterns, consumer happiness and impulsivity, while gaining insights into intent over time. More
Audience measurement firm Comscore has teamed up with behaviour-based data science company Consumer Orbit to launch Comscore Consumer Intelligence, offering the local market advertising sector the ability to link media consumption and shopping behaviour. More
Consumer intelligence company Survata has launched an enhanced suite of CTV measurement capabilities, including new Targeting Verification technology and an expansion of its Digital Network. More
In the UK, full service agency Relish has helped launch an eco-friendly, breathable face covering brand called Curb Mask, using data from its own consumer research. As CEO Monique Drummond explains: 'If we can innovate for our clients, why not do it for ourselves?' More
A consortium of ad industry associations and companies have launched a new initiative, the Partnership for Responsible Addressable Media, which aims to 'advance and protect' areas like digital media customization and analytics, while 'safeguarding privacy and improving consumer experience'. More
Regional digital ad industry association IAB Europe and the global organisation's R&D and standard-setting consortium IAB Tech Lab have extended their partnership to launch the IAB Privacy Lab, which will help members develop standards for privacy, data protection and compliance. More
In Australia, Nielsen has launched a sponsorship data platform called Sponsorlab, using its existing data sets to help assess the performance of key sponsorship properties, and understand the market value of sponsorship rights. More
Australian media group Southern Cross Austereo (SCA) has brought together its Research & Insights and Strategy & Insights divisions to form a media research and insights unit called SCA iQ. More
Kantar has launched a survey solution called Accelerated Answers, which promises to deliver 'real insights from real consumers' in as little as six hours. More
Online MR and technology company Further has launched two tools on its Together platform, one for analysing unstructured data and the other for concept testing. More
Kantar Health has expanded its National Health and Wellness Survey (NHWS), a self-reported patient database covering some 200 medical conditions, to South Korea and Taiwan. More
Behavioural research agency Watch Me Think has launched a qual-based evaluation approach for new consumer products, called the Post Launch Consumer Review (PLCR). More
Comscore has created a single system for all elements of its global movies reporting and analytics suite, providing access to the firm's databases and offering trends across decades of cinema-level behavior. More
GfK has partnered with technology designer stickee to develop the 'Daily Pricing Monitor', a fully-automated data collection, monitoring and analysis suite for the telecoms sector, feeding back through an online dashboard. More
IBM and data-based influencer marketing platform Influential have teamed up to launch a solution using AI to help brands identify those influencers who best align with their brand values. More
Oxford, UK-based consumer research agency MMR has launched a new approach called 'sensory charged video', which uses the firm's expertise to deconstruct how a category and its products play out on a sensory level, then finds the language to communicate this in a motivating way. More
US-based SDM Northcoast, which conducts qual and quant research for the dental industry, has launched a 'Data Analytics Service', analyzing growth trends and market share for every region, state, sales territory and zip code in the country. More
In the US, purchase intent specialist V12 has launched a solution called Active Shopper Attributes, to help brands reach consumers who have a high propensity to purchase their products and services within the next 90 days. More
US-based digital ad personalization specialist Jivox has launched a patented purchase prediction engine called Kairos, helping brands to increase the performance of their eCommerce marketing campaigns. More
UK-based kids, parents and family specialist The Insights People has expanded to Canada and Australia, to meet international demand for its market intelligence solutions. More
In Hong Kong, Nielsen has launched a service called the Omni Shopper Dynamic Dashboard, to help marketers understand how online and off-line purchases perform across categories, changing behavior in those categories, and how this impacts retailers. More
Henry Cheang, founder and Chairman of Australia-based data company Potentiate, has launched a business called AdClarity Pty Ltd, which will serve as the local distributor for digital MR firm BIScience's flagship digital ad intelligence tool, also called AdClarity. More
Naomi Gooblar, the founder of London-based qual and quant fieldwork services firm Field Sauce, has set up a dedicated team called Field Sauce Kidz, working with young people aged from 0 to 20, as well as their parents and educators. More
UK pollster and MR company Survation has launched a new brand track product combining brand research with advanced analytics - including Multilevel Regression and Post-Stratification analytics (MRP), a technique it has used extensively to assess consumer behaviour, attitudes and voting intention. More
Edinburgh, Scotland-based ad measurement and optimization firm TVSquared has partnered with Sky's ad sales arm Sky Media, to launch a web attribution tool across linear, on-demand, and addressable TV ad campaigns. More
In the US, marketing and consumer research firm HCD Research has partnered with artificial intelligence and sensory research agency Aigora, to launch a tool designed to help clients understand the relationship between consumers and brands. More
UK TV audience measurement body BARB has announced a year-long extension of the tender process for two of its main research contracts, as a result of the pandemic. The organisation has also begun investigating remote data collection alternatives. More
In the UK, the Royal Statistical Society (RSS) is leading an initiative to establish industry-wide professional standards for data science. The move aims to give the public confidence in how their data is being used ethically, stored safely and analysed robustly. More
Kantar has announced the launch of 'Project Moonshot', described as 'a major milestone' on the road to an advanced independent platform for measuring ad effectiveness. The initiative includes deals with Google, Pandora, in-game ad platform Anzu, Dish, Pinterest, Roku, Snap, Spotify and Twitter. More
Dentsu Aegis Network is to expand its business transformation specialist Isobar Consulting to India. The launch builds on existing consulting capabilities at agencies Fractal Ink and Isobar India; and the agency will be led by Priyanka Agrawal as Country Head. More
Nielsen says it is making 'sweeping changes' to its digital measurement methodology, focused on future-proof, privacy-centric, comparable, cross-platform measurement. Separately, US ad body the 4A's has criticised the firm's plans to combine in-home and OOH TV ratings. More
Marketing tech firm Kenshoo has partnered with CPG and retail competitive intelligence service DataWeave to offer real-time aggregate data on digital shoppers. More
Mobile data and analytics company App Annie has launched a new suite of tools called Ascend, combining app market data with advertising analytics. More
San Francisco-based digital media consultancy MightyHive has launched a global data practice, promising client organizations better understanding of how their customers make business decisions. More
Data and marketing services company Acxiom has launched a portfolio of 'digital transformation solutions' called ConneCXions, combining its expertise in martech (including customer data platforms, identity and ethnical data use), with adtech applications. More
In Canada, research tech business Rival Technologies and sister company Reach3 Insights have launched a mobile message-based platform, through which brands can access 'focus groups on demand' at scale. More
In New York, the Advertising Research Foundation (ARF) has launched a collaborative research initiative designed to establish methods for applying randomized control testing (RCT) to cross-platform ad impact analysis. More
US-based consumer insight specialist Numerator has launched Canadian Insights, a platform providing on-demand access to a view of the country's consumers based on an analysis of 30,000 panelists. More
Breweries have a new tool for working with Nielsen data, courtesy of a partnership between Nielsen Connected Partner TABS Analytics and sector specialist Brewers Advisors. More
Experience management (XM) company Qualtrics has launched the XM Institute; a community and resource for XM professionals, practitioners and leaders. More
Nielsen has launched an audience planning tool allowing marketers to reach their most important consumers by performing blind matches between their first-party data and Nielsen's own panel data. More
In New York, marcoms agency Peppercomm has launched a sentiment mapping tool called Mindset.AI, to help organizations understand how to best communicate with their audiences. More
Global market reports and analysis firm Euromonitor has launched a system for tracking product claims across 40 countries and eleven industries. More
In the UK, marcoms group Unlimited has opened a 'Human Understanding Lab', with a focus on the use of behaviour-led science in driving client performance. The lab supports Unlimited's four divisions: Marketing, Communications, Insight & Analytics and Digital. More
Asia Pacific media intelligence business Isentia is expanding its coverage to monitor non-English language publications across Australia. The move comes a week after the company 'streamlined' by shuttering its North Asian operations, handing clients off to a partner firm. More
In the UK, a Durham-based digital entrepreneur has developed an app which collects data and provides local shoppers with up-to-date offers. More
Experience management company Qualtrics has expanded its partnership with video analytics firm Voxpopme, to help clients access quant and qual feedback side-by-side on one system and obtain a 'more complete' view of their customers. More
Healthcare specialist Research Partnership has published two new patient syndicated reports: Living With Ulcerative Colitis (UC) and Living With Crohn's Disease (CD). More
San Francisco-based healthcare analytics company Clarify Health has enhanced its platform 'Clarify Launch' to enable brands to explore more than 300 million longitudinal patient care journeys and provide insights within specific patient populations. More
In the US, purchase intent insight provider V12 has launched a cookieless solution that captures the online browsing and behavior data of in-market automotive shoppers, in real time. More
Canada-based communities specialist Maru/Matchbox has launched a Choice-based Ideation solution, rooted in behavioral science and designed to optimize brand research and development (R&D) cycles. More
In New York, marketing tech company DeepIntent has launched Patient Modeled Audiences, an advertising solution combining privacy and machine learning for privacy-safe targeting of specific patient populations. More
Kantar has rolled out a suite of innovation and product development solutions on its Marketplace automated research platform. More
New York-based marketing tech company Zeta Global has launched a real-time analytics and insights solution called Opportunity Explorer, designed to help marketers identify, segment and act on business growth opportunities arising post-Covid. More
Kantar has launched Link AI, a fully-automated, artificial intelligence-powered tool to measure and predict the impact of creative. More
In the US, programmatic sample platform Lucid has launched a real time advertising insights and analytics product called the Impact Measurement Dashboard, whose self-service features can be used to measure brand lift and optimize media performance for digital campaigns. More
In Hong Kong, brand strategy, design and content specialist Spectra Partnership has hired former Nielsen exec Simon Chung for the newly created position of Insights Director, charged with driving its Spectra Focus consumer insights practice. More
Marketing tech firm Kenshoo and eCommerce analytics platform Profitero have announced a strategic partnership, promising to help clients use multi-retailer analytics to dynamically optimize their ad and media campaigns on retailers including Amazon and Walmart. More
Shopper insights agency PRS IN VIVO has enhanced its path-to-purchase measurement tool OmniPath, with enhanced single source data, social media listening and staged qualitative behavioral analysis, tracking the same consumers in context to influence their shopping behavior. More
Nielsen Brandbank - which provides digital product content for eCommerce web sites, mobile shopping apps, merchandising and marketing - has expanded its partnership with rich content agency SKU Ninja + WhyteSpyder, allowing clients to add rich media to product pages. More
UK television audience measurement body BARB has launched the beta version of a BVOD planner (broadcast video-on-demand), to help agencies and advertisers plan campaigns across BARB-reported commercial broadcasters' linear channels and VOD platforms. More
US-based consumer insight specialist Numerator has launched the 'Household Penetration Acceleration Score', to help brands understand the underlying shift in consumer behavior caused by the Covid-19 pandemic, and the rate at which households are buying their products. More
Ipsos Interactive Services' (IIS) has extended its MENA online panel with a launch in Iraq. The new panel boasts 8,000 members and is fully operational in all the state's major cities, in both Arabic and Kurdish languages. More
In the US, project management, survey fieldwork and tech provider Research for Good (RFG) has launched a suite of data acquisition and research tools called DataForce. More
Mobile marketing and ad platform InMobi has expanded its product offerings, leadership team and local footprint in Southeast Asia. More
In the US, custom research specialist StandPoint has launched Chooseology, an alternative to traditional concept test products and purchase intent surveys which will help model the familiar online shopping experience and measure respondent behavior. More
US television measurement and analytics company 605 has launched a self-service, web-based application called 605 IMP4CT, using audience attribution to quantify the impact of TV advertising on consumer behavior. More
UK-based consumer targeting firm Purple has launched the Social Responsibility Dashboard, which allows businesses to track and monitor the number of people in their venues in order to comply with social distancing guidelines relating to the Covid-19 pandemic. More
In Australia, magazine publisher Bauer Media has partnered with MR agency The Lab to launch a study called OFFSCRIPT, to understand the thoughts, feelings and social media behaviour of Gen Z, as well as how advertisers can target this generation. More
Hamburg, Germany-based Splendid Research is expanding its panel offering with the launch of an online access panel in Serbia. More
Retail and consumer goods image recognition and analytics firm Trax has partnered with in-store data and shopper insights platform Snooper, to provide brands in Australia and New Zealand (ANZ) with a new store auditing solution which combines image recognition and crowdsourcing. More
Mobile user data specialist zeotap has launched an initiative called ID+, promising to help counter the challenges posed by the phase-out of third-party cookies and other platform identifiers, as well as the regulatory landscape, by establishing a 'universal identity'. More
In the US, smart TV viewing data provider Inscape has partnered with consultancy Dativa to launch a panel providing representative TV viewing data for all US households, demographics and geographies, built on Inscape's base of 15 million ACR-enabled Smart TVs. More
Nielsen Global Connect has launched a suite of shopper research solutions which use 'extreme' reality and gaming technology for virtual retail shelf and planogram testing, and to uncover in-store shopping behavior. More
In the US, TV streaming platform Roku has launched a shopper data program promising to make ads 'more precise and measurable' for CPG marketers. Grocery store giant Kroger says its shopper personalization platform KPM will join the program as its launch partner. More
MENA region's out-of-home (OOH) ad company BackLite Media and digital-out-of-home (DOOH) audience intelligence provider AdMobilize have partnered to provide cinema advertisers with analytics as they begin reopening sites during the summer. More
Eye tracking solutions provider Tobii has released a new wearable device, Tobii Pro Glasses 3, which it says will provide unbiased insights into human behaviour for both commercial and scientific use despite being 'exactly like putting on and wearing a standard pair of eyeglasses'. More
Fashion publisher Vogue Business has launched an index measuring the performance of the world's top 50 luxury brands, produced in partnership with research firm Phronesis Partners. More
In the US, former System1 Research exec Will Leach has launched a new company called Mindstate Group, which offers a proprietary behavioral psychology model to help marketers create influential marketing strategies. More
DIY survey software company SurveyMonkey is combining its customer experience (CX) solutions from two recent acquisitions into one umbrella brand, known as the GetFeedback Suite. More
In Australia, full-service public sector consultancy ORIMA Research has launched a specialist Disability Services Research division (DSR), led by former National Disability Insurance Agency (NDIA) exec Tamara Reinisch. More
Data-driven marketing agency Merkle has launched a 'Performance Marketing Lab', helping clients incorporate a range of site behavior attributes into predictive models in order to optimise marketing spend. More
Former Nielsen exec Scott McKinley has founded data intelligence company Truth{set}, which will focus on validating the accuracy and compliance of consumer data. The company has already raised $4.75m in seed funding from a variety of investors. More
Ipsos has launched an online solution called CreativeSpark, through which clients can evaluate video creative in the US and UK, in as little as 24 hours. The tool will be rolled out in sixteen additional markets throughout the year. More
In the US, community intelligence specialist Fuel Cycle has launched a platform called Ignition, which it says speeds up the gathering of customer and employee insights, simplifying and automating the research process. More
New York-based retail behaviour and product data specialist Bluecore has raised $50m in a Series D round of funding, which it will use to launch a new AI application through which to learn and predict which product is most likely to drive a purchase by a specific individual. More
Consumer data firm IRI and retail and tech sector research and advisory firm Coresight Research have partnered to launch a joint, monthly retail trend report, providing insights into the future of the sector. More
Hamburg, Germany-based Splendid Research has launched new online access panels in Japan and Israel. More
Global shopper insights agency PRS IN VIVO has expanded its LAB suite of qualitative services (Leverage Authentic Behavior) with the addition of two new modules - LivingLAB and ListenLAB. More
In the US, media intelligence and communications specialist Cision has launched new 'article-level' data capabilities, helping users to understand how audiences consume earned media. More
Magazine publisher Condé Nast has launched a data offering called 'Now|New|Next Segments', to help advertising clients identify, understand and reach three consumer categories it says are emerging from the current coronavirus pandemic. More
Cross-screen data management platform (DMP) Lotame has launched Panorama - a suite of data enrichment solutions that use first- second- and third-party data to create and analyze audiences in cookie-free environments across desktops, mobile devices and over-the-top devices. More
In New York, healthcare ad platform PulsePoint has launched a people-based targeting solution called HCP Direct Match, through which marketers can engage with healthcare professionals (HCPs) in real-time, and on a one-to-one basis. More
Silicon Valley customer experience management specialist Medallia has launched a speech analytics tool called Medallia Speech, to give clients a single view of customer experience (CX) insights in one platform. More
Edinburgh agency 56 Degree Insight has launched the Scottish Tourism Index survey, to monitor the views of Scots during the Covid-19 pandemic about future holidays and leisure. More
Nielsen Global Connect has launched Retail Pricing Analytics, an app which use artificial intelligence modules to help retailers set up, adjust and track pricing and promotion strategies. More
Online opinion and behavioral data specialist Netquest has added new online panels in Belgium, the Netherlands, Austria, Poland and Switzerland. More
Measure Protocol, a blockchain-based marketplace for person-based data, has launched a rapid insights tool, 'Measure QuickAnswers'. The solution taps the company's community of Gen Z and Millennial mobile-only app users based in the US, Canada and the UK. More
Nielsen Media has rolled out its VisualDNA tool for the Hong Kong market, promising help to companies, brands and marketers in understanding the 'human personality'. More
Ipsos has partnered with mobile research tech firm RealityMine to create a cross-device panel measuring digital behaviour on smartphones, tablets and desktop computers. The panel will form part of Ipsos' contract to supply the UK's online audience measurement standard. More
US-based MR data and tech firm Numerator has launched an omnichannel consumer insights panel for Canada, focusing on consumer shopping and brand behaviour across fifteen retail channels - including online - for individual panelists. More
In the UK, customer data and intelligence provider ResearchBods has launched a pop-up community platform called 'ex-plor lite', providing the same features as its 'ex-plor' platform, but specifically designed as a short-term, self-serve solution that can be launched in just 24 hours. More
Brand tracking and consumer science firm Nepa has partnered with mobile research tech firm RealityMine, to provide behavioural data technology for the former's Omnichannel Path to Purchase and Digital Pulse solutions. More
Measure Protocol, a blockchain-based marketplace for person-based data, has launched a solution to help data buyers and market researchers gain a more 'holistic view' of their consumer audiences through passive mobile device data collection. More
In the US, online qual research platform Aha! has launched QuickSprint Studies, which helps researchers accelerate their innovation initiatives and concept testing; and provides 'mini-digital ethnographies' for brand strategy as well as 'pulse checks' for cultural events. More
Continuing our focus on mobile insights, Brandwatch founder & CEO Giles Palmer talks sifting through 1.5 trillion pages of data; pulling apart the Model-T Ford; and why our industry could grow fivefold in 5 years. Excerpts from a podcast interview by Jamin Brazil of Happy Market Research. More
In the US, the Coalition for Innovative Media Measurement (CIMM) has launched a study to understand how Smart TV and set-top box (STB) data can be combined to create datasets that measure all types of TV viewing. More
In Munich, Germany, recently renamed customer experience and research company ISC-CX has launched a system called Covid-19 Feedback, allowing retail customers to give real-time feedback to management after purchase, pick-up or curbside delivery. More
GfK and cross-device targeting specialist Dstillery have partnered to launch Auto Intender ad targeting models, built on the attitudes and behavior of people who specifically intend to buy a new car. More
Nordic MR specialist Userneeds has partnered with mobile research tech firm RealityMine, aiming to provide a more holistic view of the digital behaviour of Nordic consumers. More
In the US big data, predictive analytics and insights provider IRI has launched the CPG Demand Index, to help manufacturers and retailers understand product demand, supply chain opportunities, and shifts in shopper behaviour. More
Toronto, Canada-based customer insight solution provider Vision Critical has launched a cloud-based app called Touchpoint, to help brands create faster interactions with a wider customer base. More
Shopper insights agency PRS IN VIVO has launched a solution called PackFlash eCommerce, for use in testing product images presented in online shopping platforms. More
Audience tech platform Eyeota and research and data firm YouGov have expanded their existing partnership, allowing activation of audiences based on the latter's data in seven new markets. More
In Germany, former McKinsey execs Ingo Lange and Tobias Roelen-Blasberg have joined with researcher Maximilian Lüders to launch a company called MARA | Market Research Automation with a EUR 147k pre-seed funding round of investment. More
Canada-based communities specialist Maru/Matchbox has launched a concept test solution called Concept Connections, which combines System 1 and 2 measurements to help businesses understand the differences between what consumers say and what they actually do. More
Customer feedback analyst Mopinion has announced a software integration with UX analytics platform ContentSquare, combining digital experience analytics and customer feedback to provide context from the customer experience (CX) journey. More
TV ad impact measurement company 605 has made a 'strategic' but unspecified investment' in London and Dublin-based advertising technology, measurement and services business Adscribe. More
US agency Horowitz Research has launched a consultancy called Green Horizons, dedicated to delivering consumer insights for the cannabis and 'holistic health' industries. More
Location data ad technology firm Blis has launched a product called 'Habits to Home Targeting', to help brands adapt their advertising for the new 'stay at home' world. More
Online community and survey tech provider Toluna has launched an online data collection solution in China, to analyze cross-device consumer behavioral data in real time. More
Comscore has launched a new series of weekly custom reporting options, aimed at understanding rapid changes in consumer behavior due to social distancing. More
Asia Pacific-based data-led marketing and strategy consulting group Illuminera has partnered with marketing insights professional Ashok Sethi, to launch a specialist marketing and behavior change division called 'Behave!' More
Kantar has launched its Audiences service in Europe, with an initial roll-out in the UK, France and Germany. More
Kids, parents and family specialist The Insights People has launched a service called SnapSurvey, allowing brands to get answers about the kids and parents' demographic within 72 hours. The launch spans five continents. More
Silicon Valley customer experience management specialist Medallia has launched a suite of tools using video communication and crowdsourcing to speed up the innovation process. More
In the US, consumer data management tech company SRAX has launched a solution called BIGtoken Lightning Insights, which claims to return 'robust audience insights in just hours'. More
Britain's official statistics service, the ONS, is introducing new surveys and data sources reflecting 'widespread disruption to the UK and constraints on its operations'. More
The US Census Bureau has retired its statistics and information search engine American FactFinder (AFF) after twenty years, and replaced it with a new platform called data.census.gov. More
DIY research software firm SurveyMonkey has launched a suite of tools called Expert Solutions, through which customers can test product and marketing concepts with a global audience. More
Global association ESOMAR is teaming up with MrWeb and its existing partner Women In Research to give data and insights professionals access to the world's largest specialist index of job opportunities, with new packages and offers also launched. More
Global shopper insights and product experience consultancy PRS IN VIVO has updated its Accelerated FlashSuite (previously known as 'Accelerated Behavioral Insights'), with improvements for screening, validating and optimizing packaging designs at every stage of development. More
Audience measurement firm Comscore has announced a partnership with multiplayer entertainment platform Twitch, adding tagless audience reporting of the latter's livestreaming, including gaming and esports insights, to the former's digital audience solutions. More
In the UK, out-of-home (OOH) audience research body Route has launched a measurement system which offers 'spot level' audience measurement at 15-minute levels for ads shown on any digital poster or screen, in order to pinpoint who is exposed to ads and for how long. More
UK television audience measurement body BARB has combined its daily audience data with the IPA's TouchPoints survey, to help media owners, clients and agencies understand more about viewers through a wider range of behavioural definitions. More
In Australia, marcoms and media buying group WPP AUNZ has launched a new product development business called 'big', promising to create new categories, new markets and new revenue for clients. More
Consumer intelligence provider Resonate has added AI-driven segmentation capabilities to its Ignite Platform, to help clients understand consumer purchasing decisions and personalize their products and communications. More
In the US, Kantar has launched a service called 'Entertainment On Demand', to help the music industry and investors understand the consumer journey for digital video and music subscription services. The service will be rolled out in the UK, Germany, Australia and Japan in H2 2020. More
In the US, focus group facilities and recruiting services company L&E Research has expanded with the acquisition of the midtown Manhattan office of Consumer Center. More
In the US, automated ad and innovation testing platform Zappi has launched a solution called Early Concept, designed to rapidly determine the 'opportunity profile' of different concepts - breakthrough, refresh or emergent for future development. More
Tech-enabled researcher Maru Group has updated its Implicit Association Testing (IAT) tool, with the addition of a drag and drop interface which it claims eliminates bias and improves the quality of data. More
OzTAM and Nielsen have rolled out the first phase of their Virtual Australia ('VOZ') Total TV database, which brings together broadcast viewing on TV sets and connected devices, to provide all-screen, cross-platform planning and reporting for Australia's television industry. More
Kantar has launched three sales and marketing tools, designed to offer South East Asia-based CPG companies a data-driven overview of the consumer journey. More
Sports data specialist Stats Perform has launched a multimedia tool called Opta Graphics, which uses AI-powered data and insights to produce visuals. More
In Australia, outdoor advertising solutions company QMS Media has launched an 'intelligent' data and insights platform called DYNAMiQ, helping clients understand their audiences, and plan and execute on their digital out-of-home (DOOH) programmes. More
WPP's media investment management unit GroupM has rolled out its influencer marketing solution INCA in India. More
In Chicago, marketing and business communications specialist RRD has launched a solution called In-Store Insights, which combines the firm's expertise in shopper experience research, data science and analytics, in-store strategy, and retail activations. More
In the US, video ad insights specialist Pixability has launched a solution called BrandTrack, to help marketers measure brand performance on YouTube, understand what is driving it and shift strategies to maximize results. More
In New York, advanced analytics platform Signals Analytics has expanded its coverage to provide a 'holistic view' of the food and beverage sectors, enabling users to uncover trends and predictive insights. More
In the UK, three former employees of 2CV Research - Adam Short, Ollie Willis and Alex Nketiah - have launched a global full-service insight agency called The Point, promising clients in the tech, entertainment and sport sectors 'better understanding'. More
Technology-driven cultural insights agency ThinkNow has relaunched its ConneKt proprietary audience planning and segmentation tool, promising 'multicultural research and technology on-demand' for marketers. More
Property intelligence firm Reonomy has announced a partnership with data and marketing solutions provider Infogroup, adding the latter's data on 315m individuals and 24m businesses to the former's database of commercial properties. More
New York-based data science, market research and analytics firm Schireson Associates has acquired two agencies, Blackbird and Stun Creative, to form a new company called 'Known'. Terms of the deals have not been disclosed. More
US television measurement and analytics company 605 has launched a new platform allowing TV networks, advertisers and agencies to combine its TV viewing data with their own. More
Dentsu Aegis-owned performance marketing agency Merkle has launched a Promotion and Loyalty Solutions division, to be led by Peter DeNunzio as Global Head of Loyalty. More
Kantar has rolled out a global study called eCommerce On, offering a shopper-centric understanding of eCommerce across various countries and categories. More
London-based YouthSight has extended its 150,000-strong direct access community of 16 to 30-year olds to include the 13 to 15-year old demographic. The agency claims this makes it the only panel supplier in the UK to provide the MR industry with direct access to younger teens. More
Edinburgh, Scotland-based ad measurement and optimization firm TVSquared has rolled out its TV Performance Insights Report for Australian advertisers. More
Century City, CA-based TV, film and video research firm Screen Engine/ASI (SE/ASI) has announced a strategic partnership with insight community company My-Take, to offer clients recruitment of fans and customers into private advisory or VIP consumer panels of 1,000 to 100,000 members. More
In the US, data science services provider Pinpoint Predictive has launched a trial of Thinkalike Targeting, a program allowing Facebook advertisers to test how best to reach audience segments with similar psychological traits through lookalike campaigns. More
In the US, shopper targeting firm Valassis has partnered with Kantar to launch a new report called 'The Future of How People Shop', which promises an understanding of the behavior and attitudes of consumers and the catalysts driving their engagement. More
In the UK, television audience measurement body BARB has begun reporting of unduplicated programme reach and time spent viewing figures across multiple screens. More
Nielsen has launched what it claims is the world's first passive in-car measurement system, using a combination of proprietary algorithms and the 'accelerometer' built into its Portable People Meter, which can identify and report when a panellist is inside a vehicle. More
Dutch full service agency DVJ Insights has opened an office in Hamburg, and appointed GfK veterans Erk Maassen and Stephan Knäble as Managing Partners, to lead and develop it. More
Researchers at Syracuse University's S.I. Newhouse School of Public Communications are collaborating with Comscore, to identify the causes of advertising avoidance and audience drop-off during commercial airings. More
US-based usability testing specialist Userlytics has added a card sorting and tree testing capability to its existing user testing platform, enabling clients to analyze the 'mental map models' their users and customers employ when searching for products and services. More
Youth media network and marketing services company Fullscreen has launched a study called 'The Next Gen Family', focused on the 'Parennial' demographic, comprising 36 million Americans between the ages of 25 and 37 with at least one child at home. More
Comscore has expanded its box office measurement service to cover all theatrical film releases across the Kingdom of Saudi Arabia (KSA), following the latter's recent opening of commercial cinemas after a 35-year 'pause'. More
Consumer data firm IRI has teamed up with AI technology firm Influential to launch a new product, using IRI's Campaign Conversion Feed (CCF) to link weekly purchase data and off-line conversion to ad exposures and optimise influencer marketing campaigns. More
Shopper intelligence specialist Catalina is partnering with consumer analytics platform and promotion network Koupon, to provide convenience store (C-store) retailers and CPGs with a more 'holistic' understanding of cross-channel consumer purchase behavior. More
A new firm called Oasis Intelligence has been launched in Los Angeles, offering access to consumer insights at scale, for marketers in the cannabis and hemp industry, as well as related sectors. More
Retail data giant IRI is joining Facebook's Marketing Mix Modeling (MMM) Program, which recognises it as a trusted third party which can leverage the social network's performance metrics to measure clients' marketing. More
Nielsen's entertainment data subsidiary Gracenote is expanding its Electronic Program Guide services into Europe - including Unique IDs and Deep Descriptive Metadata. More
In New York, technology-driven, Out-of-Home (OOH) media agency Project X has released an interactive analytics suite through which advertisers can monitor the performance of their OOH ad campaigns. More
Comscore has expanded its partnership with London-based movie theatre market analyst Gower Street Analytics (GSA), to include film comparisons in its own Box Office Essentials solutions. More
In India, Kantar has launched a study called #PlanetY, with the aim of providing an understanding of the attitudes, values and behaviour of the country's youth. More
In New York, video intelligence and programming solutions company IRIS.TV has announced an integration with Oracle Data Cloud (ODC) to deploy its contextual ad targeting for video solution at scale across specific video content verticals including politics, sports and travel. More
Ipsos has partnered with recently formed marketing agency Alchemy-RX in a deal which will bring each company's expertise to existing and potential clients, and expand client access to experts. More
Mobile audience data and targeting specialist adsquare has launched a tool called the 'Programmatic Out of Home Planner', through which brands can plan, activate and measure the effectiveness of their digital out of home (DOOH) campaigns. More
San Francisco-based mobile marketing platform YouAppi has launched a user retention solution called ReAppi, a purpose-built retargeting system tapping three years of retention campaign best practices. More
Nielsen demographics, used to plan and buy TV advertising, are to be applied to smart TV viewing and ad exposure data from its music, video and sports tech subsidiary Gracenote, to deliver demographically-verified measurement across 'all four' screens. More
Wealth information and insight business Wealth-X has expanded its global database with the addition of 130,000 wealthy individuals in Europe, increasing coverage in the region by 350%. More
In New York, targeting platform WeAre8 has launched a media metric called 'Cost per Relationship', reflecting the price a brand has to pay to gain an opt-in relationship with a target consumer. More
2001, like 1984, was a year for which fiction had given us very specific expectations, and while disappointingly little coasted through the heavens to the strains of the 'Blue Danube', some MR industry giants certainly soared. Here's our review of the year on DRNO. More
In the US, data aggregator M1 Data & Analytics has launched a solution called LocationIQ, to enable marketers to identify consumers who visit specific locations while gathering full contact and demographic information from those individuals. More
Kantar and consumer data giant IRI have launched a solution to help CPG clients measure and optimize marketing programs against the drivers of long-term brand health and short-term sales. More
Ipsos has rolled out its behavioral science-based Duel screening solution in the UK, France, Germany, Italy and Spain, through its Ipsos.Digital self-service research platform. More
Enterprise data and analytics provider LiveRamp has launched a preference and consent management platform (CMP) called Privacy Manager, to help clients comply with laws such as GDPR (General Data Protection Regulation) and CCPA (the California Consumer Privacy Act). More
Kantar has expanded the portfolio of quick turnaround research available through its Marketplace, with the roll-out of a service called Express Surveys, initially in the US. More
Canadian consumer and audience insights company Vividata has announced a partnership with consumer segmentation specialist Manifold Data Mining, applying the latter's Polaris Intelligence platform to the former's large-scale, established research studies. More
Today it's exactly 21 years since MrWeb was officially launched - a traditional coming-of-age here in the UK. In Internet terms, 21 is ancient really, and we'll do a bit of looking backward over the next few weeks, but we also have major plans for the coming year. Details here - and your feedback wanted! More
UK-based marketing automation and audience understanding specialist BlueVenn has partnered with French database marketing agency Avanci, to deliver its customer data platform (CDP) across France, Switzerland and Belgium. More
A global 'hub' called OKRE has been launched, to support collaboration between the research sector and entertainment industries and help audiences better engage with the ideas that shape society. More
In New York, analytical intelligence and consumer transaction specialist 1010data has launched two new products to help businesses better understand the consumer purchase journey, while expanding its existing Comparison Shopping report. More
US location data company Factual has extended its Audience product with the addition of two new solutions, which use machine-learned predictive insights and visitation pattern analysis to help build segments based on real-world consumer behavior. More
Data firm Acxiom has launched a dual-segmentation system called Personicx Prime, which provides individual consumer insights for different members of a household. In addition, the company has rolled out two location-based services: Geospatial Audience Insights and Acxiom Market Signals. More
Nielsen TV data is to be integrated into YouTube's audience planning tool, Google Reach Planner. Roll-out is initially in the US, with plans to go global next year. More
Marcoms group Interpublic has created a new practice focused on 'digital responsibility', within its recently formed Kinesso targeting and optimisation company. Acxiom / LiveRamp executive Sheila Colclasure has been hired to head it up. More
Kantar has partnered with media consumption measurement specialist VTION, to roll out what the companies are calling 'India's first continuous OTT audience measurement solution'. More
MRI-Simmons has partnered with cultural profiling firm EthniFacts to launch Cultural Suite, a tool for targeting different cultural groups. More
In Belgium, former Haystack execs Wim Hamaekers and Jasper Scheir have launched an insights consultancy called One Inch Whale, which promises to help people and brands to be 'relevant and sustainable'. More
Audience insights firm GlobalWebIndex has launched 'TV Reach & Frequency', offering media planners the ability to plan TV campaigns across 44 international channels in 42 markets, and target niche micro-audiences using over 40,000 attributes on each Internet user. More
In the UK, industry-owned media auditor ABC has launched an online 'Data Hub' through which users can access current and historic audited data. More
Vivintel, the custom research arm of not-for-profit consumer and audience insights provider Vividata, has launched a study called 'Insights into the Chinese Consumer', tracking how Chinese people in Canada shop, think, consume media, travel and plan their finances. More
Digital research agency MetrixLab has launched a tool called 'ACT Instant', which uses machine and deep learning elements of artificial intelligence (AI) to predict advertising performance, without the need for surveys or respondents. More
In California, former JWT Intelligence director Lucie Greene has launched a futures, research and brand strategy consultancy called Light Years. More
In the US, cannabis industry big data firm New Frontier Data has launched an online cannabis data marketplace, to enable researchers, business owners and firms to download thousands of data sets through the company's Equio online platform. More
In London, intelligence-led media and events business TheIndustry.fashion has launched a brand and retail tracker called The Index, which promises metrics and insights into the psyche of today's consumer. More
London-based mobile research and sample specialist On Device Research has partnered with Data Stories Consulting to launch a new report called the 'State of Digital Brand Measurement'. More
In the US, data-driven performance marketing agency Merkle has launched a solution called Archie, providing users with cross-channel media and marketing insights. More
In New York, data-driven PR agency MWWPR has partnered with American University's School of Communication to launch a research program called 'Z-Suite', aimed at uncovering insights into the mind of the GenZ consumer. More
New York-based cinema advertising specialist Screenvision Media has launched the Smart Network, which uses proprietary 'Movie Pixel' content recognition technology to aggregate audience information and link it to purchasing behaviour. More
Human behavior influencing and forecasting specialist Pinpoint Predictive has launched an app called Shopper Personality, which combines quantitative psychology with machine learning to uncover personalized word / image / color recommendations for US-based customers. More
Mobile research tech firm RealityMine has launched a feature called 'RealLife Social', giving researchers a window on the ads and sponsored content that opted-in users are exposed to on social media. More
Harris Interactive has launch two new products, hi brands Express and ad post-test Express, which it says deliver 'faster, more cost-effective brand and communications insights' for FMCG, financial services, technology, media and entertainment sectors. More
Digital audio ad tech firm AdsWizz has formally launched PodScribe, a contextual targeting solution for podcasts - backed by a brand safety agreement with Comscore. More
Atlanta-based location data firm Gathr Lab has launched an audience management platform (AMP) called Living Audience, allowing audience tracking and targeting across devices. More
Retail data specialist The NPD Group has launched its 'Toys E-commerce Tracking Service' in China, covering online sales of toy products. More
In Australia, outdoor advertising company JCDecaux has added facial emotion analysis technology to a panel advertising Yoplait Yoghurt Smoothies, in order to determine whether passers-by have happy or 'hangry' expressions, and dispense vouchers to enable them to sample the product. More
In the US, enterprise analytics specialist ThoughtSpot has partnered with Nielsen to launch a search and artificial intelligence-driven platform called Retail Insights, designed to help organizations understand and respond to changing consumer expectations. More
In the US, foodservice research and trend insights firm Technomic has begun using AI, machine learning and language processing to create predictive tools identifying menu and other industry trends. More
In the US, video ad effectiveness measurement specialist Ace Metrix has launched a 'Cultural Perception' scoring system, allowing clients to quantify both the positive and negative impact their advertising has on culture. More
In the US, online community and survey tech provider Toluna has launched a specialized practice focused on the needs of the Media & Entertainment industry, led by long-time company exec Patricia Chapin-Bayley. More
Full service agency Opinium Research has rolled out the results of the second '100 Most Connected UK Brands' survey, whilst launching the service in the US. More
Kantar has expanded its audience activation offer to a broader range of verticals, helping marketers identify and engage the right consumers and deliver improved ROI for data-driven ad campaigns. More
GroupM's data and measurement-driven media agency Essence has announced the expansion of its services across China. More
In India, Kantar and artificial intelligence platform Frrole have partnered to launch a service called 'TGI Social+', which combines consumer profiles from Kantar's consumer survey TGI with social media analytics to provide a 'holistic' understanding of online consumers. More
Edinburgh-based ad measurement and optimization firm TVSquared has partnered with video ad campaign tech platform Extreme Reach (ER), to allow advertisers to measure the performance of impressions served across all ad-supported OTT streaming services. More
Marcoms giant Interpublic Group has formed a new division, Kinesso, building on its recent acquisition of Acxiom to create data-based marketing applications focused on trust and security, campaign optimization and precision audiences. More
Canada-based communities specialist Maru/Matchbox has launched a semiotics tool called Brand Emotion, which analyzes large numbers of images and promises to help clients understand what emotions their brand evokes for consumers. More
New York-based technology specialist 451 Research has expanded its reach and coverage to the Middle East and Africa. More
Nielsen Sports has launched an online platform to provide a view of fans' interests, media consumption, brand attitudes and purchasing habits from around the world. More
In the US, out of home (OOH) audience measurement body Geopath has announced that its 'Insights' platform has been approved and launched as the industry currency for OOH measurement. More
Greg Leibon, the co-founder of marketing personalization specialist Coherent Path, has obtained a patent for the firm's mathematical infrastructure, which can be used to map each customer's journey through a 'product space', and guide customers towards product 'discoveries'. More
Sweden-based holding company Modern Times Group MTG AB (MTG) has announced a partnership with Nielsen, providing sponsorship valuation and media measurement for its esports portfolio companies ESL Gaming GmbH and DreamHack. More
Ipsos has launched a new syndicated Medical Aesthetics Monitor, beginning in South Korea and with plans to expand to Europe and North America. More
Insights partnership RealityCheck Consulting has launched HXi, a new service for CX and decision journey mapping More
Off-line media measurement firm Freckle has announced its integration with newly established Out of Home ad buying and planning specialist Quan Media Group, promising brands detailed advertising attribution for outdoor campaigns. More
GfK has teamed up with digital measurement firm BrandTotal to allow marketers to track social campaigns that target custom segments. GfK says this includes 'dark marketing', highly targeted campaigns invisible to the general public but making up 88% of social media spend. More
Shopper and product experience specialist PRS IN VIVO has expanded its global Luxury Practice, and added the concept of 'Happiness Science' to its behavioral science offering. More
Credit scoring and consumer analytics company Equifax has announced a global partnership with utility data aggregator Urjanet, allowing consumers and businesses to share payment data from thousands of utility, telecom and cable providers worldwide. More
Manchester-based kids, tweens and teens specialist Kids Insights has launched its first Asia Pacific business, Kids Insights India. More
Consumer data giant IRI and location intelligence firm PlaceIQ have further extended their partnership, integrating the latter anonymous foot traffic data in the former's Liquid Data loyalty card and point-of-sale analysis platform. More
US-based Leaf Traders is launching what it calls the first self-service survey marketplace for qualitative research into cannabis and hemp markets. More
Customer data pioneer dunnhumby has launched an in-house tech accelerator called dunnhumby Labs (dh Labs), to develop its product offerings in the global retail marketplace. The new business unit will be led by Kyle Fugere, who also heads dunnhumby ventures. More
On 29th November 1998 MrWeb - publisher of DRNO - officially launched with the appearance of its first job ad. To celebrate our twenty-first birthday we're publishing special supplements on five major growth areas in the sector, beginning this month with online communities. More
Nielsen has announced it will begin including out-of-home (OOH) audience in its national TV ratings, beginning next September. More
US-based qual insights and technology firm 20|20 Research has won a patent for methods using virtual environments in behavioral research, including the ability to instantly manipulate the environment based on a user's vision patterns and demographics. More
US-based Pioneer Intelligence, which helps cannabis industry stakeholders better understand how marcoms strategies resonate with consumers, has launched a product offering insight into the marketing performance of individual brands. More
Mobile engagement platform Gimbal has launched a location and foot traffic analytics platform called 'Trends', to provide a view of consumers' physical-world behavior over time. More
In the US, the non-profit Association of National Advertisers (ANA) has launched a division called 'Measurement for Marketers' (MFM), with the aim of ensuring uniformity across the industry's measurement systems. More
In the US, digital advertising specialist Goodway Group has opened a Data Science and Analytics division which is run by new hires Lluis Canet, Vice President of Data Science and Analytics; and Benjamin Diesbach, Lead Data Insights Analyst. More
In the US, consumer, shopper and retail marketing intelligence provider IRI has enhanced its AllScan Convenience Store Tracking service, with the addition of insight from seventeen of the top twenty convenience store chains. More
In the US, Kantar has partnered with voice app testing platform Pulse Labs, to understand the motivation behind consumers' usage of voice assistant technology. More
Global shopper insights agency PRS IN VIVO has launched a product called OmniPath, to enable marketers to map the omni channel path-to-purchase - online and in the physical store - and identify where behavioral design can influence consumer choice and brand growth. More
US-headquartered digital marketing solutions provider Mapp has launched a service called 'Mapp Intelligence' to deliver customer insights to the finance, eCommerce/retail and publishing sectors. More
Consumer data giant IRI has partnered with Vistar Media, which provides programmatic technology for digital out-of-home (DOOH) advertising. The partners will deliver what they describe as a 'breakthrough offering' to measure the direct sales impact of exposure to DOOH ads. More
US-based online ad intelligence firm Pathmatics has rolled out its flagship 'Pathmatics Explorer' product to the UK and Germany, giving publishers and agencies access to previously unavailable panel-based Facebook advertising data. More
In the US, sensory and consumer product research specialist Curion says it has appointed thirty-five new employees this year, supporting rapid growth and the launch of three new services. More
In the US, software company Hudson MX has partnered with Comscore to enable local TV advertisers to buy inventory against automotive audiences from IHS Markit (formerly Polk), at scale. More
In London, online community specialist C Space has launched a suite of solutions called 'Customer as a Service' (CaaS), which combines multiple sources of data, technology and commercial consultancy to understand the customer and place them at the heart of the organisation. More
Consumer and audience insights company Vividata has partnered with mobile research technology firm RealityMine, digital data collection specialist Delvinia, and Ipsos, to launch what it calls the first passive panel of its kind in Canada. More
US firms LoopMe and Numerator have partnered to offer 'traditional' retailers ad campaign attribution and in-flight optimisation, using off-line purchase data. More
Comscore has partnered with location intelligence provider PlaceIQ to launch a suite of solutions called Movie Lift, designed to help media buyers and sellers better understand the impact of TV, desktop and mobile marketing campaigns on driving consumers to the movies. More
Directions Research and its qualitative insights and innovation consultancy SEEK have launched a qual-quant approach called IdeaSprint, which they claim generates hundreds of ideas and validates them with real-time consumer and peer feedback in just one day. More
In Brazil, Dentsu Aegis Network-owned digital marketing agency Isobar has launched what it describes as the first programmatic advertising service for print. Through the service, advertisers can deliver personalized ads to consumers based on their reader profile, geolocation and the time of day. More
Kantar is launching the 'Great British Podcast Tracker', billed as the country's 'first longitudinal service' measuring consumer behaviour and attitudes to podcasts and providing a continuous, representative, single source of insight, from September. More
In the US, data collection and fieldwork services firm Opinions Ltd has opened its newest testing center, in Staten Island, New York. More
Nielsen is to provide what it calls the industry's first holistic view of the US pet retail market. More
US marketing and data tech company SRAX has signed a joint venture agreement with Mumbai-based professional service and workforce outsourcing provider Melstar Information Technologies, through which SRAX will launch its BIGtoken consumer data platform in India. More
GfK and Segment of One (SO1) have jointly developed an artificial intelligence-based solution called Attribution+, to enable grocery and drugstore retailers to gain intelligence on shoppers. More
'Core experience' analysis specialist Qualtrics has added new capabilities to its purchase decision analysis solution Conjoint XM. More
Digital media analytics specialist Quotient has launched a solution giving consumer packaged goods (CPG) brands consumer purchase history and intent data, from which to build targetable shopper segments for use in digital advertising. More
Nielsen has entered a partnership with digital media analytics specialist Quotient Technology, whose purchase intelligence will be integrated into Nielsen's own audience and performance measurement solutions, creating a new industry omni-channel data set. More
Ipsos has launched an 'Innovation Testing' service, founded on behavioural science and promising to help users 'successfully compete in today's omnichannel world'. More
Consumer insights firm PRS IN VIVO has launched the BEQual Toolkit, which applies behavioral science to projective qualitative research techniques using tablets and real-time feedback. More
Kantar has expanded its Worldpanel ComTech smart speaker consumer panel, to measure purchasing and usage trends in the Australian market. More
In the US, TV content demand measurement platform Parrot Analytics has partnered with Spanish television-industry consultancy GECA to gauge content demand and trends across emerging markets, particularly those in Asia. More
In the US, ad technology company Jinglz is launching an artificial intelligence-driven audience insights platform called CampaignTester, allowing marketers to test and measure the emotional reactions of audiences at scale. More
Microsoft has tapped its experience of helping business to test the impact of IT changes, to develop a campaign testing service called Experiments, to be offered shortly to users of its ad platform. More
In the US, research and strategy consultancy LRWGreenberg has announced the formation of LRWGreenberg Gaming, a team led by Vice President Collin Leirvik and focused on what the firm says is 'now the dominant force in global entertainment'. More
Australian retail chain Woolworths has officially launched a standalone media business, Cartology, which will run a network of digital screens across supermarkets nationwide, and offer performance tracking modelling to assess campaign effectiveness. More
Florida-based shopper intelligence and personalized digital firm Catalina Marketing has partnered with LiveRamp to develop new audience segments and measurement offerings for US CPG marketers, for launch this quarter. More
Media and analytics firm Crossmedia Inc. has announced a partnership with former MDC Partners CMO Bob Kantor to launch a collaborative marketing services network called Dawn, with four members agencies already included and more to be added soon. More
In Sydney, Nielsen has announced a number of enhancements to its Homescan consumer panel, which measures purchases across the various channels making up Australia's grocery sector. More
Commercial Radio Australia (CRA) has launched a new reach and frequency tool allowing advertisers to target the 36% of consumers who do not live in the country's major metropolitan areas. More
Indonesia-based research and neuroscience start-up Neurosensum has followed up a recent $1.8m funding win with the launch of a new research tool, SurveySensum, and says it aims to double its size to around 90 employees by the end of the year. More
US-based meeting and incentive management firm Creative Group, Inc. has announced the launch of a new Design & Insights practice, which will bring insights to bear on program design. Melissa Van Dyke has been appointed as VP leading the new unit from August 26th. More
Automated MR platform Zappi and insight marketplace and MR tech provider Cint have announced a partnership to provide 'an integrated technology solution' giving Zappi customers results 'even faster than before, within hours', at much-reduced cost and with 'total control of their data'. More
Jumia, a pan-African e-commerce platform, has announced a link-up with UK-based analytics specialist Contentsquare, aiming to help clients provide seamless on-site experiences to customers and rapidly identify potential problems. More
US Hispanic consumer-targeted ad platform H Code has launched an 'Intelligence Center', providing brands with access to proprietary data collected from the company's 32 million monthly users and 5,000 English and Spanish-language panelists. More
WPP-owned Kantar has launched a number of services to help marketers directly integrate their own datasets with data from its TGI consumer survey, to give enhanced audience profiling for campaign planning and digital media activation. More
In the US, digital marketing and consumer data management platform SRAX has launched a new offering, to help clients target and reach luxury consumers at luxury retail stores, and 'high-end' art, music, film, fashion and sports events. More
Nielsen and retail and consumer goods image recognition and analytics firm Trax have launched three new offerings, designed to provide US brands with access to both episodic and continuous views of shelf conditions. More
Sky Media, the ad sales arm of communications company and broadcaster Sky, has launched a solution to enable media agencies and advertisers to plan, report and evaluate elements of their TV campaigns. More
Consumer data giant IRI has launched an automated 'Always-on Marketing Mix Effectiveness Platform', to provide FMCG manufacturers with continuous access to market data, analysis and insights. More
Automated consumer insights platform Zappi has launched a tool called Optimize Reach, which uses TURF analysis to understand the combined reach of text-based stimuli, eliminating the need to manually re-run possible scenarios. More
Consumer data giant IRI has launched an automated, on-demand platform called the Media Profilers Application, to help FMCG brands, their media agencies and media owners isolate and measure the effects of their media campaigns in the market. More
National audience currency provider BARC India has announced the launch of 'PrimaVU', a product designed to measure viewing in 'premium homes' and offered as a separate product from the ad currency service. More
Consumer intelligence and measurement company Cuebiq has launched a solution allowing clients to provide verifiable proof of their compliance with the EU's GDPR and the California Consumer Privacy Act (CCPA) in their use of its products and services. More
Digital data collection specialist Dynata has launched a multi-supplier, automated research platform called Dynata Marketplace, through which researchers can combine the firm's first-party consumer data with that of multiple third-party providers. More
Outdoor ad company JCDecaux's Singapore subsidiary has launched a mobile intelligence-based metric called Streetside Audience Measurement (SAM), which the business claims delivers more accurate and recent data than existing out-of-home (OOH) measurement systems. More
Comscore and consumer media research lab MediaScience have announced a partnership to examine how and why cross-platform advertising works, while providing measurement of audience size, behavior, engagement and effect. More
Social media monitoring firm Brandwatch claims to have launched a new category called 'Digital Consumer Intelligence', which combines social media, (other) digital, survey and first-party data and applies artificial intelligence and data science techniques to generate new customer insights. More
In the US, marketing strategist and management consultant Ben Walters has launched a company called Pioneer Intelligence, which will use data to benchmark and explore the marketing performance of consumer-facing cannabis brands. More
Consumer insight specialist Numerator has expanded its Premium People Groups to include new categories including LGBTQ+; 'unique groups' such as caregivers and military families; category specific insight like social drinkers; and smaller subsets such as sports fans by team. More
Consumer data giant IRI has expanded its collaboration with marketing tech company 4C, to help advertisers better target cross-channel video planning and buying. More
In the US, video ad effectiveness measurement specialist Ace Metrix has launched an approach which quantifies the level of 'cultural sensitivity' portrayed in advertising. More
Global shopper insights agency PRS IN VIVO has launched a suite of research services called Accelerated Behavioral Insights, which combines technology, category experience and human expertise to guide NPD, shopper and packaging development. More
Data-driven performance marketing agency Merkle has launched its Merkle Wallet transaction data tool in the UK, allowing clients to understand online and off-line consumer spending patterns for both their own brand and key competitors. More
Mobile research firms RealityMine and MFour have partnered to launch a solution called 'Connected Consumer Data', providing clients with a single-source continuous data set that combines observed digital and location behavior with validated surveys. More
WPP media agency network Mindshare has launched a 'NeuroLab' in its New York office, using EEG and Galvanic Skin Response technology to measure second-by-second, non-conscious neurological responses to brand stories and media. More
Enterprise software giant Oracle has added 'Size Profile Science' features to its Retail Science Platform Cloud Service; using data science and machine learning to provide fashion retailers with a view of demand for sizes and styles across each store location. More
BARB, the UK television audience measurement currency, has commissioned Kantar to install its 'Focal Meters' technology into the BARB panel of homes. More
In New York, programmatic ad tech provider Mobiquity Technologies has launched a measurement tool called AdTribute, to help marketers identify in-store, bricks-and-mortar footfall as a result of exposure to digital advertising. More
New York-based consumer insights specialist MRI-Simmons has announced a partnership with New Jersey social media metrics and off-line word-of-mouth specialist Engagement Labs, helping marketers to activate their off-line brand advocates and influencers and 'seed' new conversations. More
Nielsen has added Nielsen Scarborough USA advanced audience segments to the national version of its cross-media planning solution Nielsen Media Impact (NMI), to help marketers and media companies connect with their best consumers and maximize their cross-media buys. More
Comscore has rolled out its Brand Survey Lift ad impact evaluation solution to six international markets - Brazil, Canada, India, Mexico, Spain and the UK. More
Shopper intelligence specialist Catalina Marketing has partnered with TV data provider Samba TV, to integrate shopper behavioral data and video viewing insights at 'massive scale', encompassing tens of millions of households and billions of data points. More
In Australia, Nielsen has combined its Consumer & Media View (CMV) and SportsLink products to launch a tool called FANLINKS, linking sports fan engagement insights with profiling data across the retail, media and sports industries. More
In Australia, the Board of out-of-home measurement system MOVE is to invest $1.3m into a neuroscience study as part of the development of a new digital OOH measurement metric. More
Respondent access specialist Maru/Blue has expanded its Qualitative Community to the UK, where it will provide access to what it describes as 'articulate' respondents. More
New York-based social media intelligence firm Unmetric has launched image analytics capabilities that enable digital marketers to identify the most engaging objects and colors in images that they, or other brands, post on social media. More
In the US, J.D. Power has partnered with DIY survey software company SurveyMonkey to help businesses tap into those insights from automotive owners and potential buyers which can be missed through traditional survey channels. More
Consumer data giant IRI and product data specialist Label Insight are joining forces, to provide CPG manufacturers and retailers with more detailed insight into product performance based on nutrition and ingredient label data. More
Nielsen's innovation division BASES has launched a new service called Retail Ready, to help packaged goods manufacturers of all sizes compete for shelf space for their new products. More
In the UK, Tesco-owned customer data science company dunnhumby has partnered with the publication Retail Week to launch a study of what customers want from their food shopping experiences. More
In the US, consumer intelligence company Quester has launched a service using Amazon's virtual assistant Alexa to conduct one-on-one interviews with consumers in households with smart speakers. More
Netherlands-based full service agency DVJ Insights has launched an automated test for measuring the strength of a visual design or logo, within its Easy2survey platform. More
US marketing and advertising agency Mediagistic has launched a suite of advertising solutions called AdFluence, using real-time data from weather, airlines, live television and sports to launch ad campaigns when conditions are 'perfect' for targeted audiences. More
Mobile research tech firm RealityMine has rolled out a service called RealLife Data Feeds, offering measurement for Walmart's US web site and app, alongside more extensive Amazon shopper data. More
Nielsen is rolling out its Local Nielsen Media Impact (Local NMI) solution to nineteen additional markets. More
In San Francisco, management consultancy Bain & Company has opened a Media Lab, and launched an AI-driven analytics platform called Mensio, to analyze TV advertising and sponsorships. More
Organisations from India, Japan, France and Canada have teamed up to launch GAMMA, the Global Alliance for the Measurement of Media Audiences. The new body, headed by Global MD Brad Bedford, aims to align operational processes and technical standards in the sector. More
Santa Monica, California-based analytics firm Measured has launched out of stealth mode, after two years of development and testing of its platform, which helps clients optimise their marketing mix using always-on A/B experimentation. More
Location intelligence tech company Ubimo has partnered with WPP's digital OOH ad network Kinetic, to provide real-time audience data for out-of-home campaigns. More
Purchase intelligence platform Cardlytics has appointed former Facebook and Google employee Nate Bucholz as VP of eCommerce advertising partnerships. More
Business intelligence, research and events group Informa plc has formally launched a new division, Informa Tech, bringing together research, media, training and events brands from across the group to serve the global Technology community. Gary Nugent serves as the new unit's CEO. More
Dynata has partnered with local audience data specialist Eyeota to offer access to hard-to-reach global B2B and consumer audiences at scale. More
Comscore has expanded its box office measurement service to west and southern Africa, providing data for nine African countries including South Africa, and Nigeria where the film industry is known as 'Nollywood'. More
In Edinburgh, newly formed agency 56 Degree Insight has partnered with Kantar's omnibus team, to provide the local knowledge needed to ensure Kantar's Scottish Opinion Survey can continue. The new firm will also support Kantar's OnlineBus Scotland omnibus. More
Research and analytics firm M Science has launched TRAFFIC, a solution offering in-depth analysis of footfall trends, via an exclusive partnership with location intelligence platform Placer.ai. More
In the US, consumer data provider Neustar has integrated TiVo TV viewing data into its Multi-Touch Attribution and Unified Marketing Analytics solutions, to provide brands with household-level TV viewing analysis. More
French audience measurement agency Médiamétrie has launched a solution called Data Profiling, using AI to allow targeting of ad campaigns on catch-up TV through a box or online. More
In the UK, location planning specialist CACI has teamed up with behavioural measurement data provider Huq Industries to add new on-demand geo-behavioural insight capabilities to ifs offer. More
Consumer data giant IRI has launched a tool called the In-Flight Measurement Optimization solution, giving CPG manufacturers and retailers real-time, purchase-based insights into ongoing digital marketing campaign performance. More
In Canada, a non-profit organization called SYNAPSE C has been established, to help cultural and arts organizations better understand audience behaviour through data analytics. More
In the US, mobile research specialist MFour has launched a tool called ExperienceCheck, to help retail and restaurant brands understand what needs to be improved or optimized - from product placement to staff performance, store ambiance and checkout experience. More
Harris Interactive has expanded its New Product Development (NPD) Express suite of solutions with the addition of a tool called 'Price Express', through which companies can apply consumer insights to determine costing strategies for their products and services. More
Outdoor advertising company JCDecaux has introduced an international solution for the airport industry called AAM (Airport Audience Measurement). More
In the US, retail data specialist NPD has launched a tool to help retailers understand where they have permission to price items differently from the rest of the market. More
David Burrows, former Board Director at consumer and cultural insight agency Flamingo, has set up his own consultancy, Zoetrope, offering cross-cultural human insight, to guide brand strategy, innovation and communications development. More
UK-based video intelligence platform LivingLens has released a 'blurring' option, developed to overcome a number of privacy and permission issues, such as when an end brand can't be revealed during the fieldwork phase of a project. More
Kantar has partnered with eCommerce performance analytics firm Profitero to create a suite of services to help clients manage their eCommerce and omnichannel investments. More
London-based insights agency Network Research has changed its name to 'Motif', and launched a new 'Loyalty Landscape Framework', designed to understand what drives customer loyalty and how it impacts purchasing behaviour. More
Ipsos has launched Simstore, a suite of automated virtual shopper and packaging solutions to help clients understand how shoppers make decisions, improve navigation and optimize retail conditions and package designs. More
San Francisco-based consumer research and neuromarketing platform CoolTool has launched an app called UXReailty, to help clients create their own 'universe' of insights while users interact with mobile sites and apps. More
Nielsen has launched a Behavioral Sciences Institute, with the aim of educating leaders across industries on 'the power of conscious and nonconscious decision making'. The Institute will sit within, and tap the data library of the company's Consumer Neuroscience division. More
machineVantage, the company launched in 2016 by NeuroFocus founder A.K. Pradeep to develop AI and machine learning-based solutions across business operations, has announced ten new products focused on innovation in marketing and new product development. More
The NPD Group has expanded its Retail Tracking Service for a detailed view of the US health and fitness equipment market, with data immediately available including three years of historical comparisons. More
In China, Nielsen and eCommerce giant JD have signed a data-sharing agreement, and launched a big data product called Online Pricing Optimizer (OPO), to help brands evaluate their pricing on the JD platform. More
In the US, TV ad impact measurement company 605 has expanded its national dataset to include more than 20 million households across all 210 designated market areas nationwide, through the addition of viewing data from TV intelligence company Inscape. More
Ipsos has announced the Asia Pacific launch of its Creative|Labs, which use early communication research to encourage and guide 'bold and effective' creativity in advertising. More
In Mumbai, audience measurement and analytics body BARC India has announced it will integrate an expanded Out of Home (OOH) TV viewing measurement service with in-home TV viewing data on its Media Workstation (BMW) software. More
Decision-making behaviour specialist SKIM has launched Price Explorer, to help clients make 'quick and confident' decisions on pricing new products. More
In Canada, communities specialist Maru/Matchbox has launched a solution called Creative Insights, combining measurement of implicit and explicit advertising response with benchmarks, for a complete picture of ad impact. More
Customer experience research specialist UserTesting has launched a new application called ProductInsight, which promises to help bring rapid customer feedback into every phase of the new product development process. More
In Australia, Seven West Media-owned (SWM) Pacific Magazines has merged its Strategy and Insights teams as part of a larger restructure, to create a new division called Pacific Insights (Pi). More
In Australia, Nielsen has partnered with geospatial expert RDA Research to launch a solution called GeoCMV Explorer, which promises to help clients create stronger responses to advertising briefs based on rich audience profiles. More
UK-based brand research agency The Nursery has launched a new division called The Nursery Health, building on its experience working across the Rx, OTC and wellness sectors. More
In the US, mobile research specialist MFour has launched a tool called ProductCheck, to provide validated in-store insights into product placement, packaging and preferences. More
Stockholm-based affluent fieldwork specialist Altiant has launched, GLAM - the Global Luxury and Asset Management monitor, as well as an open interactive platform hosting ranges of data points from its in-house HNW panel LuxuryOpinions. More
In London, former Flamingo director Hadley Coull has launched an insight and strategy 'collective' called Headz, consisting of a network of independent researchers, strategists and consultants who will work with clients across the tech, media, and gaming sectors. More
Nielsen and cannabis industry analytics provider Headset have extended their recently announced partnership to the Canadian market, through an alliance with management consultancy Deloitte. More
YouGov media planning and audience segmentation tool Profiles has been combined with the IPA's TouchPoints survey, which provides an annual view of where, when and in what mood people consume media in Britain. More
WPP media agency network Mindshare has launched an audience-first tool called DX, which applies user experience principles to uncover subtle decision-making behaviour. More
US influencer marketing company Linqia has teamed up with measurement and attribution specialists Dynata, IRI, Foursquare, Placed and Samba TV to launch an 'Intelligence Suite', assessing the ROI and ad effectiveness of influencer campaigns. More
In the US, technology intelligence firm HG Data has rebranded to 'HG Insights', while launching a platform with the same name. The latter uses a segmentation process called 'technographics' to deliver technology installation information, IT spend data and contract intelligence. More
UK-based agency The Insights People has expanded its services to Europe following a raft of client wins, and has appointed three new members of staff to support this growth. More
Consumer intelligence company Maru/Matchbox has launched a solution called Implicit Association Test (IAT), which captures consumers' immediate, gut instinct or subconscious responses to brands, campaigns and concepts. More
In the US, Nielsen has partnered with Headset, a data and analytics service provider for the legal cannabis industry, to deliver insights on this market for CPG manufacturers. The firm has also revealed that it acquired Cannabiz Consumer Group last year. More
Kantar has officially launched its 'Marketplace' on-demand research store, which combines a sample reaching 80 million consumers worldwide with the ability to deliver quick turnaround self-serve custom surveys, insight solutions and expert consulting. Will Galgey will lead it as CEO. More
London-based marketing personalization company Qubit has rolled out a new product portfolio to support the personalisation efforts of retail brands. More
Data-driven research and analytics frim M Science has launched SWIPE UK, a tool giving financial institutions and corporations daily updates on key consumer spending metrics, including revenue forecasts and cohort analytics. More
GfK has introduced a mobile app called 'GfK Performance Pulse', which combines POS data with its experience of working with manufacturers, to help sales teams optimise ROI during launches and promotions. More
In Australia, financial data specialist DBM Consultants has partnered with ad currency initiative emma (Enhanced Media Metrics Australia) to create a product combining the financial attitudes, intentions and actual behaviours of consumers with demography, lifestyle and media consumption data. More
Omnicom subsidiary The Integer Group has launched Sky Bench, a 'retail experience design consultancy' combining online and off-line expertise, with services including shopper journey tracking and planning, retail CX audits and mapping, and venue and space analytics. More
In the US, customer insights platform UserTesting has launched 'Live Conversation Mobile', a feature allowing users to interview customers on their mobile devices. More
Dentsu Aegis Network has launched its dentsu X media business in Canada. The agency uses an insight-driven media planning approach which goes beyond consumers' claimed behaviour and aims to understand audiences based on their motivations. More
TV software and data platform VideoAmp has been granted four patents for the planning, execution and measurement of advanced TV marketing. More
Dynata - until recently known as Research Now SSI - has received a US patent for its automated graphing system, which will improve both the accuracy of profiling data and the quality of the respondent experience. More
In the US, shopper intelligence firm Catalina is launching a tool called the ID Graph, to 'connect the dots' between the digital ads shoppers see and the items they actually buy in-store. More
In the US, product innovation consultancy 3M has opened a Consumer Data Science and Merchandising Laboratory at its global HQ in St Pauls, Minnesota. More
Shopper behaviour specialist Kantar Worldpanel has partnered with research-based marketing consultancy Kantar MRB, to enhance the household panel running in Bangladesh since 2012. More
Digital research agency MetrixLab has continued a recent spate of launches with the announcement of Campaign Monitor, a 'fast, focused and detailed' multi-media campaign effectiveness solution analyzing the impact of individual campaign channels. More
Nielsen has joined the NPD Group in a new alliance which aims to 'reimagine the future of omnishopper measurement'. The partners are building a 'large-scale, comprehensive' consumer panel bringing together Nielsen's CPG measurement and NPD's general merchandise data. More
Former Kelton Global exec Amy Snow is launching a full-service research and strategy agency called Periscope, based in Los Angeles, California. More
In the US, full-service consumer understanding specialist Curion has launched eFive, a sensory and product insights platform for emerging brands, with testing facilities in Chicago, San Francisco, Dallas and New York City. More
Nielsen has rolled out its Smartstore virtual reality (VR) tool in Hong Kong, to help retailers measure and optimise concepts based on how target shoppers react, in any store format. More
US-based mobile marketing firm Vibes has launched a tool called Conversational Analytics, which uses natural language processing (NLP) to extract consumer insights from unstructured messaging content. More
Ian Pierpoint, founder of youth research specialist The Sound, has launched a new agency called Further&Further, which combines qual research methodologies with immersive documentary film-making. More
Mobile research specialist MFour has launched a service called DisplayCheck, to locate consumers who are in-store while a campaign is in flight and obtain their feedback on whether displays, signage and endcaps are being seen and driving product awareness, perception and purchases. More
In North America, consumer intelligence firm Maru/Matchbox has launched a quarterly study measuring cannabis consumption patterns, changing cannabis perceptions and attitudes, brand awareness, consideration and satisfaction, and a variety of other topics impacting the industry. More
WPP's specialist growth consultancy Kantar Consulting has opened a Retail, Sales & Shopper practice in Singapore, and has hired three new members for the team. More
Management consultancy Accenture and R&D firm Qualcomm Technologies have built a solution that embeds eye-tracking technology into a mobile virtual reality headset to help gather consumer data. More
In Israel, former Google CMO Alon Chen and techie Eyal Gaon have launched a food intelligence platform called Tastewise, to offer industry insights and predictions based on the analysis of billions of social media posts and photos, restaurant menus, reviews and recipes. More
In the UK, retail information provider The NPD Group has launched a service called Nationality Tracker, providing insight into the duty free shopping behaviour of travellers and how they evolve over time. More
In the US, online sampling specialist SoapBoxSample has hired five individuals from outside the MR sector, to strengthen its focus on specific verticals, while promoting two members of its team. The firm has also launched a bi-monthly survey of cannabis users called CANNApinion Poll. More
Online sample marketplace PureSpectrum has launched a DIY eCommerce insights platform called Storefront. More
Respondent access provider Maru/Blue has launched a Hispanic Omnibus, suitable for fast turnaround studies testing an idea, message or concept. More
Respondent access specialist Maru/Blue has launched an omnibus service giving clients a 'truly representative' sample of UK citizens. More
In the US, global shopper insights agency PRS IN VIVO has launched an 'in-context' service, to improve clients' understanding of real shopper behavior, and influence consumer choices to impact business results. More
Vistar Media, provider of programmatic technology for digital out-of-home advertising, has launched a third party measurement suite built on foot traffic studies via partners including NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ. More
Nielsen Catalina Solutions (NCS) has added a solution to its Sales Effect platform, to measure in-store sales driven by advertising delivered on YouTube. More
Consumer data giant IRI has partnered with MFour Mobile Research to launch a new tool called IRI OnSights, which uses MFour's first-party GPS location data to analyse visits to US bars and restaurants by hundreds of thousands of panellists. More
London-based full-service agency Opinium is opening an office in Manhattan later this year, to support its US client base. More
Audience measurement agency Médiamétrie has launched a study called 'Global Audio', looking at the development and consumption of audio services in France. More
Consumer goods giant Unilever has partnered with Kantar Media, Nielsen, Facebook, Google and Twitter to build a standardised cross-media brand measurement model. More
In New York, cross-device targeting specialist Dstillery has launched a platform called the Audience Studio, to help agencies create, explore and activate custom audiences. More
MR and consulting firm Research America has opened a testing facility in Altamonte Springs, Orlando, Florida, to be led by Maddie Sutphin. More
In the US, marketing analytics provider V12 has expanded its 'Signals' consumer purchase intent databases to track behavioral intent data from Internet-connected devices. More
Mobile ad company Adsmovil has launched an audience data platform called 'Adsmovil Personas', to enable brands and agencies to target US Hispanic audiences through decoupled data from their preferred demand-side platforms (DSPs). The platform contains more than 25 million profiles. More
UK broadcaster Channel 4 has launched an ad solution called Dynamic TV, to enable potentially thousands of variations of data-driven creative to be served across big screen devices such as smart TVs, as well as on mobile and desktop VoD platforms. More
WPP's Kantar is launching an on-demand research and insights store called Kantar Marketplace, providing access to the company's portfolio of quick turnaround solutions. More
In the UK, travel retail research and analysis firm Counter Intelligence Retail (CiR) is to be re-named NPD Travel Retail, two years after its acquisition by retail information provider The NPD Group. More
Shopper behaviour specialist Kantar Worldpanel has expanded its laptop and tablet consumer panel, to measure purchase and usage trends in the UK. More
Consumer insight firm Join the Dots has launched an applied consumer trends model called UP Trends, designed to help clients with their mid-term planning cycles. It is currently aimed at UK brands, but the firm is planning to roll it out in other markets. More
UK-based marcoms network the Unlimited Group has hooked up with Japanese agency group Hakuhodo and owner-managed German group Serviceplan, promising clients a global offering based on locally rooted insight. More
In the US, MFour Mobile Research has unveiled a mobile-first approach to digital ad effectiveness measurement. More
In the US, marketing analytics provider V12 has launched the Home Retail Intender Database, providing access to consumers who are actively shopping for home retail products. More
Tesco-owned customer data firm dunnhumby has launched a business offering a combination of cross-channel media, data science and partnerships to connect retailers and brands to customers. More
Consumer intelligence provider Mintel has announced a patent analysis partnership with Cipher, to provide an 'early warning system' of new developments in the consumer packaged goods market. More
Consumer data giant IRI has launched a solution called Campaign Conversion Feed, which links demand side platforms (DSPs) with the firm's own purchase-based audience data, allowing CPG manufacturers and retailers to optimize their programmatic ad campaigns on the fly. More
GfK and Berlin-based Segment of One (SO1) have entered a worldwide partnership. The former's clients will be given access to the latter's grocery retail artificial intelligence (AI) targeting engine, which will be added to GfK's loyalty card data portfolio. More
Shopper behaviour specialist Kantar Worldpanel has enhanced its FMCG consumer panel in Sri Lanka, expanding it to 4,500 households across the country. More
In the US, media conglomerate Meredith Corporation is launching a new business unit focused on innovation and consumer product development. More
Nielsen has announced the launch of an enhanced service for cross-platform campaign measurement, giving insights into de-duplicated audiences viewing ads across smartphones, tablets, computers and television - including over-the-top (OTT) audiences. More
UK-based consumer insight agency Join the Dots has launched the 'Insight Ecosystem', designed as a more flexible and future-proof online community, incorporating sophisticated question tools, social intelligence capabilities and powerful ethnography apps. More
New Jersey-based HCD Research has launched a new service called HCD Brand Harmony, combining neuroscience, and traditional MR methods to integrate clients' brand, marketing and product experience and help create 'seamless, cohesive consumer experiences'. More
Nielsen-owned music, video and sports technology company Gracenote has launched metadata solution Video Descriptors, the first of a planned series of 'Advanced Discovery' products for pay TV providers, OTT services and connected device manufacturers. More
In Spain, video ad platform Vidoomy has launched a feature which allows clients to target campaigns at appropriate moments. More
In the US, digital ad management platform Sizmek has received Media Rating Council (MRC) accreditation for its new ad server, covering impressions across display, video, mobile, web and mobile in-app. More
Interpublic-owned branding agency Jack Morton has launched an innovation practice called Genuine X, which has partnered with emotion analysis service EMRAYS to explore the emotional impact of brand experiences and predict reactions to different designs and concepts. More
US-based multi-screen ad technology provider Jivox has launched a new solution offering a 360-degree view of individual customers' journeys across media including e-mail, web sites and paid media, including 'all' ad formats. More
Consumer and business data firm Equifax is extending its Ignite solution to the UK market, following a successful launch in North America. The suite include analytics and visualisation tools. More
Dentsu Aegis Network's digital marketing agency Isobar has launched a service called Transformation Consulting, which will draw on the expertise of 275 consultants, strategists and technologists from its five global practices. More
Mobile data platform Ogury has launched a solution called Lituus, which combines human intelligence and machine learning to help brands target specific audiences. More
In Germany, retail analytics and shopper insights firm emnos has launched a diagnostic solution called emnosNavigator, to help retail category managers uncover the root cause of unusual category movements. More
In New York City, veteran marketers David Dixon and Sebastian Shapiro have launched a marketing analytics company called Truesight Consulting, offering a combination of technology, data modeling and business intelligence solutions. More
In the US, app data platform mParticle has launched a software development kit (SDK) allowing brands to collect data from their Xbox games and apps and combine it with customer data drawn from other platforms. More
Tesco-owned customer data business dunnhumby has launched an online documentary series focusing on innovation in North America's food retail industry, with the first episode airing today. More
Digital data collection specialist Research Now has announced a social media data partnership with customer intelligence platform FullContact, to deliver '360-degree' person, customer, and relationship insights. More
London-based Human, which develops technology to interpret subconscious emotional traits and predict human behaviour, has launched software which it claims can read consumers' subliminal facial expressions and reactions to products and campaigns in real-time. More
Cross-channel marcoms specialist Yes Lifecycle Marketing has launched a 'people-based data exchange' called Yesmail360i Enhanced Customer Profile, to deliver improved customer targeting via e-mail, Facebook Ads and display campaigns. More
British luxury car and aero engine manufacturer Rolls-Royce has launched a system of innovation hubs called R2 Data Labs, which will use analytics, AI and machine learning technologies to drive design, manufacturing and operational efficiencies. More
Location data marketing platform NinthDecimal has launched a new feature for its off-line attribution platform, the Location Conversion Index (LCI), enabling retailers to link their web site initiatives to in-store foot traffic. More
Rupert Murdoch's media group News Corp has launched an audience targeting platform called News IQ, combining first-party data from across its media properties, with data science tools. More
In the US, people-based ad technology company Viant and consumer data giant IRI have partnered, to boost data and analytics offerings for shopper marketers. More
In the UK, tech market research company DigitalMR has added a feature called 'Intercept Surveys' to its existing listening247 and communities247 products, promising real-time feedback from site visitors, and improved completion rates. More
Consumer insight and sensory specialist MMR has expanded its suite of 'Express' research tools with the addition of 'Accelerator', designed to fast track the early stages of pack and product development. More
In the US, outdoor advertising company JCDecaux has partnered with consumer data company Neustar, to provide advertisers with Out-of-Home (OOH) media analysis based on granular consumer attributes and behavioural data. More
In the UK, marcoms network the Unlimited Group has combined four of its existing insight businesses to form Walnut Unlimited, which it describes as a 'human understanding' agency. More
Nielsen has announced the roll-out in the Asia Pacific region of its Marketing Cloud platform, which integrates the firm's consumer and media data with marketing activation and analytics applications. More
Spanish language broadcast network NBCUniversal Telemundo Enterprises and tech and communities business Maru/Matchbox have hooked up to launch what the firms describe as the largest insight community of its kind. More
Today we are launching a survey of the UK market research industry, in partnership with B2B specialist Circle Research. If you're a UK insights or analytics professional, we want your input! More
Supply chain solutions provider JDA Software has launched what it describes as the industry's first 'space-aware' assortment optimization solution, in partnership with shopper data firm dunnhumby. The tool uses data science to increase customer loyalty, return on inventory and space. More
Pakistan's recently established Broadcasters and Advertisers Council (BAC) has extended its official TV ratings deal with Medialogic until at least December 2021. Working with Kantar Media, the firm will expand its panel to cover urban and semi-urban Pakistan with 1,800 households in more than 40 cities. More
In the UK, mobile intelligence company Location Sciences has partnered with mobile MR and sample specialist On Device Research, to help brands and agencies measure media effectiveness and store visit uplift. More
In the UK, grocery shopping comparison web site mySupermarket has made its premium purchase intent data segments available through local audience data firm Eyeota's Private Data Marketplace (PDMP). More
UK business Barnett Waddingham - which provides actuarial, administration and consultancy services - has appointed former John Lewis Partnership HR insights leader Peter Meyler as Head of it new Workplace Consultancy team. More
French media research agency Médiamétrie is to launch a service to measure and understand the impact TV programmes are having on social media activity across the country. More
In New York, marcoms giant Havas US has partnered with former Flamingo/Omnicom Managing Partner Sam Hornsby to launch a brand insight and culture consultancy called TRIPTK. More
US-based automotive specialist Ipsos RDA has launched its inaugural Electric Vehicle Sales Experience and Best Practice Study, to examine the sales process across automotive brands currently offering battery electric vehicles (EV). More
In the US, motion-based analytics specialist Velocity has partnered with programmatic platform provider Beeswax, to help advertisers gauge receptivity to an ad based on how an actual person physically holds and moves their mobile device. More
Boston-based retail intelligence specialist Survey.com has opened a new office in Charlotte, North Carolina, where it plans to hire 25 full-time employees in the next six months. More
In the US, ad industry strategists Megan Kent and Betsy Liegey have set up a brand and customer experience design consultancy called THE GO LAB, with an offer including consumer research, VOC data analysis, competitive audits and UX journey mapping. More
London-based personal data firm CitizenMe has added access to an 'Expert Network' to its platform, to connect companies to professionals in the insight industry. More
New York-based VICE Media is rolling out its 'VICE Voices' youth insights platform and portal in the UK, to capture the opinions of UK millennials and understand what drives their attitudes and behaviour. More
In the US, a team of former consumer goods and retail marketing execs have launched a 'cognitive marketing' agency, AIQ, which will use shopper engagement data and artificial intelligence (AI) to help brands and retailers communicate with consumers and enhance ROI. More
Manchester, UK-based agency Join the Dots has launched a photo augmentation tool called 'Caption', which uses a selfie and comment format similar to that used by image messaging app Snapchat. More
In the US, digital marketing and data management platform SRAX has expanded into the sports marketing sector with the launch of a suite of tools called SRAXfan, designed to help identify and target sports enthusiasts. More
Harris Interactive has launched a product called PackTest Express, the latest tool in its digital new product development research suite. More
New York-based influence marketing company WHOSAY has integrated predictive personality characteristics data to analyze millions of posts across social media platforms, and match influencers to brands. More
Nielsen has rolled out a web-based forecasting solution called Marketing Budget Explorer, helping marketers evaluate thousands of combinations of marketing allocations and budget options to make better media planning decisions. More
Shropshire, UK-based virtual reality (VR) company Igloo Vision has opened operations in both the New York and Los Angeles areas, where it will offer access to its '360 degree projection dome' environments. More
Borderless Access, known as a specialist in emerging markets, has introduced proprietary panels in three distinctly developed economies - Germany, the UK and the US - as well as Egypt. More
Digital data collection specialist Research Now has launched a tool called SmartTracker, allowing clients to connect existing tracker survey data directly to a range of other information sources. More
Financial giant American Express has launched a platform called Amex Advance, which uses machine learning techniques to help marketers customize target audiences, personalize experiences and measure their own marketing effectiveness. More
Community and survey tech provider Toluna has launched a DIY tool called PowerPack, to help marketers understand the overall strengths and weaknesses of their package concepts - at a speed the firm claims is 'ten times faster' than traditional methods. More
In the US, digital research data firm Research Now has partnered with US Hispanic membership platform SABEResPODER (SEP), to launch a platform giving researchers access to more than 750,000 Hispanic consumers across 50 US markets. More
Nielsen is using real-time smart TV data from its media and entertainment data firm Gracenote, to enhance the audience targeting, consumer analytics and measurement capabilities of its Marketing Cloud data management platform. More
New York-based BAV Group, the insight division of marcoms firm Y&R, has launched a proprietary model called BAVSocial to measure the influence social media has on long-term brand performance. More
US-based Prosper Insights & Analytics and e-forecasting.com have teamed up to launch a predictive analytics measure, New Consumer Confidence (NCC). More
In the US, consumer data provider Neustar has partnered with auto research specialist JD Power to develop an advanced automotive audience solution for use in targeted marketing campaigns. More
In India, Dentsu Aegis Network's Out-of-Home (OoH) division Posterscope has launched a benchmarking tool called rateOOHmeter, in response to 'a lack of neutral, credible and standardised data' in the country. More
In Canada, marketing services and data firm Environics Analytics has partnered with location intelligence technology provider SiteZeus, to provide market planning capabilities for restaurants, retailers, convenience stores, and firms in the commercial real estate sector. More
London-based company Attest has launched two new tools - Brand Intelligence Essentials and 360° - to help brands understand their position in the market. More
Customer feedback specialist Medallia has launched a solution to help companies get a 360-degree view of customers across digital touchpoints. More
Chadwick Martin Bailey has officially launched a solution called AffinID, allowing brands to assess and develop their 'customer image' - ie what kind of people consumers perceive to be the customers of that brand. More
Shopper insights firm Kantar Worldpanel has launched a household panel in the United Arab Emirates, driven by a mobile application. More
Nielsen has launched a syndicated solution called 'Nielsen Subscription Video On Demand (SVOD) Content Ratings', providing an independent measure for subscription-based streaming content. More
US company V12 Data has launched 'automotive purchase-intender audiences', a service allowing brands to target consumers who are actively shopping for vehicles. More
In Australia, Roy Morgan Research has teamed up with Adshel to help advertisers profile and precisely target locations where commuters work and shop - 'not only where they live'. The new service is based on the Helix geo-digital psychographic segmentation tool. More
In the US, consumer data provider 84.51 degrees has launched a cross-channel personalization solution called Kroger Precision Marketing, to help CPG product suppliers drive targeted communications that reward shoppers and drive incremental purchases. More
In the US, consumer engagement specialist EdgiLife has launched a tool called Rapid Test and Learn, to help CPG brands engage with and understand the natural and organic category. More
In New York, data-driven marketing specialist Horizon Media has launched an Out-of-Home (OoH) audience targeting platform called AMP, fuelled by crowd analytics technology called Mira. More
In the US, location intelligence specialist Spatially has launched its debut product, Spatially Ads, through which brick-and-mortar businesses can tap into the characteristics of their physical location to target customers. More
Online community and survey tech provider Toluna has integrated passive data-based Digital Tracking within its end-to-end real-time insights platform. More
Oslo-based data collection company Norstat has partnered with German agency dp2research to develop the Destination Satisfaction Index (DSI), which evaluates travel destinations on twenty factors to produce an overall attractiveness rating. More
Toymaker Mattel has reportedly cancelled the launch of another connected device aimed at children. 'Aristotle' was designed to collect and store data about children's activity, acting as both baby monitor and voice-controlled computer. More
In the US, four former Altimeter Group analysts have launched Kaleido Insights, a new boutique research and advisory firm focused on helping companies 'transform the 'kaleidoscope' of technological disruption into clear, actionable strategies'. More
UK-based agency System1 has upgraded its award-winning Predictive Markets idea testing technique. Next Generation Predictive Markets draws on learnings from over 40,000 tests and promises clients 'improved accuracy and greater speed at a lower cost'. More
Ipsos Interactive Services (IIS) has launched a new online access panel in Kuwait, its eighth in the MENA region. More
comScore has teamed up with location intelligence firm PlaceIQ to launch a joint solution measuring lift in retail visits resulting from TV, mobile and desktop advertising. More
In New York, influence marketing company WHOSAY has launched a division focusing on shopper marketing campaigns at the time of purchase. More
US-based behavior change company Cambridge Analytica has launched a TV targeting product, SelecTV, via its brand-focused division, CA Commercial. More
US research and advisory firm Forrester has launched an app called Tap, allowing consumers to suggest how brands can improve their customer experience. More
Cross-screen data management platform (DMP) Lotame has added new tools to its aiTV suite of products, to help marketers understand who their audience is beyond estimated age and gender, and how certain TV ads affect purchasing. More
comScore has launched an ad targeting product suite called 'Activation', using a combination of big data, artificial intelligence and machine learning assets. More
In the US, marijuana insight firm Cannabiz Consumer Group has added over-the-counter (OTC) medication data to its CannaUse study, to help clients understand the impact that legalization of cannabis is having on the sales of OTC products. More
Nielsen has partnered with audience-based TV sales specialist clypd, to offer a syndicated linear TV targeting solution for marketers and agencies seeking to plan and buy using demographics beyond age and gender. More
In the UK, Kantar has launched Worldpanel Plus, promising its 'biggest sample yet' of smartphone users providing insight into their shopping motives and behaviour. More
Retail purchase and attitude data firm InfoScout, now a subsidiary of pricing intelligence specialist Market Track, is launching its services in the UK from January. More
Retail mapping and shopper tracking technology firm Tegla Retail has launched a Tracker tool which uses augmented reality to map shoppers' behavior from store entry to checkout, in brick and mortar sites. More
Retail and healthcare data firm IRI has added an E-POS Measurement Solution to its E-Commerce Solutions Suite, offering granular data on categories, brands, individual items (UPC level) and weekly POS data on e-commerce purchases at the individual retailer level. More
In New York, consumer insights firm Simmons Research has launched the Enhanced Media Measurement Study, which will provide marketers with insights into shifts in media consumption and consumer behavior across the US. More
Microsoft has patented a tool called the 'Opinion Search Engine', to help companies collect and understand customer feedback and product reviews across the web, and to help consumers with their product choices. More
Microsoft veteran Dave Coplin has left to set up a consultancy called The Envisioners, aiming to help organisations and individuals see the full potential of technology, with a focus on the humans who use it. More
Twitter-owned mobile ad network MoPub has launched a software development kit (SDK) with viewability support from independent metrics firms Integral Ad Science (IAS) and Moat. Publishers using the kit can offer measurement of viewability and other metrics for their in-app ad inventory. More
Marketing intelligence software provider Visual IQ has announced a partnership with data 'onboarding' specialist LiveRamp, providing the former's customers with a more rounded view of the cross-channel customer journey, plus campaign impact analysis tools. More
Nielsen has rolled out its Scantrack grocery sales measurement service in Northern Ireland, giving regional grocery retailers and FMCG manufacturers access to weekly sales data gathered from supermarkets and convenience stores. More
GfK has announced a transformation and investment programme, aimed at sharpening its focus on customer needs, accelerating digitization and getting the company 'back on a sustainable growth path'. Plans include a 'one office per country' strategy. More
In the US, location intelligence technology company Ubimo has partnered with shopper targeting specialist Advantage Media Solutions, to offer an intent-based mobile solution designed to reach customers with precise geographic and behavioral targeting. More
In London, online travel retailer lastminute.com group has launched a consumer insights tool, to enable brands to target customers with gamified surveys embedded in ads. More
New York-based mobile ad targeting firm 4INFO has announced the public launch of a data onboarding solution, based on its customer identity and engagement platform. More
Chicago-based 3-D research specialist InContext Solutions has integrated its virtual reality (VR) headset into its flagship ShopperMX platform, allowing retailers and brands to view and collaborate on new retail concepts. More
Los Angeles-based MR and community intelligence platform FUEL CYCLE has added geolocation capabilities to its mobile app, enabling clients to conduct real-time location-based research. More
In Los Angeles, entertainment, media and tech specialist Interpret has developed a mobile research solution called 'Week One', to help gaming companies improve their player retention rates. More
In South Africa, insights agency Columinate has launched a methodology which measures a research participant's nonconscious attitudes and behaviour towards concepts, brands, services and products. More
Nielsen has launched a new video gaming analysis business called Nielsen Esports, which will provide sponsorship valuation, fan insights, custom industry research and consulting services to rights holders, media platforms and brands. More
Emerging markets specialist Borderless Access has added Malaysia and Hong Kong to its list of proprietary panels. More
Nielsen has launched the 'Ratings Academy', an interactive online portal designed to improve public understanding of its audience measurement methods and the environment in which it operates. More
Nielsen will add viewership of video content distributed on Facebook, Hulu and YouTube to its Digital Content Ratings solution, allowing TV and digital publisher clients to capture incremental viewing of their content in their reported audience numbers. More
In the US, retail analytics specialist Enhanced Retail Solutions (ERS) has added twenty years of historical US weather data to its platform, to enable users to correlate sales performance with weather trends. More
Location-based audience data specialist Reveal Mobile has been awarded a US patent for its technology, which determines the specific location of a mobile device through beacon proximity activity, while also predicting where the device is likely to appear next. More
GfK has partnered with Edinburgh-based personal financial management service Money Dashboard, to provide retailers and brands with insights into UK consumer spending patterns by category. More
In Sydney, Australia, Telstra's Muru-D incubator program has given its backing to start-ups including mystery shopping app Snooper and online ad campaign planning service Flobox. More
In London, brand performance measurement specialist Morar HPI has launched a creative services division called ARGO, offering evidence-based brand development work as well as stand-alone brand and creative services. More
In the US, business intelligence specialist Geoscape has added several new features to its multicultural marketing platform, including access to forecasted cultural segmentation and insights. More
UK-based mobile video MR specialist Voxpopme is integrating IBM Watson's machine learning and natural language processing capabilities into its platform, to provide brands with advanced analysis of customers' feelings. More
In New York, music industry execs Paul Conte and Camus Celli have set up a company called Truideation, offering campaign ideation and creation, and influence marketing, via a partnership with data science platform GRAPHIKA. More
Enterprise data and analytics company Acxiom and software giant Adobe have launched a solution called Connected Spaces, helping clients in retail, travel and leisure sectors to deliver real-time communications. More
Nielsen has expanded its Everyday Analytics suite with the launch of a tool called 'RMO Sales Planner', which helps FMCG companies evaluate the best combination of price levels and temporary discount events to achieve annual business goals across their product portfolio. More
Nielsen has collaborated with Chinese eCommerce giant JD.com to launch a 'Multi-Touch Attribution' (MTA) offering in China, helping clients to assess the sales impact of their advertising and marketing investments. More
Health economics data specialist Context Matters and analyst IHS Markit have linked up to launch PriceCurrents, a global pricing tool for the pharmaceutical industry. More
The Economic Research Service (ERS) department of the US Department of Agriculture (USDA) is launching an app called 'Linkages', which connects retail scanner statistics to USDA nutrition databases, enabling researchers to better understand the cost of healthy eating in America. More
Enterprise data and analytics company Acxiom has rolled out its InfoBase consumer database and AbiliTec consumer identity service in Mexico, to enable clients to reach 78 million unique individuals - 84 percent of the country's adults. More
IRI has launched a solution called Marketing Mix (MMX) 7x3, offering analytics capabilities based on its LIQUID MODELING platform to 'smaller' brands or those looking for a quick summary, at the lower price point of £7,000. Results are delivered to a client's inbox within three weeks. More
In the UK, insight and big data business Beyond Analysis and online customer intelligence provider Celebrus Technologies have teamed up to help organisations develop and act on customer insight generated by omnichannel businesses. More
Global MR groups The Research Club, Women In Research (WIRe) and MrWeb have teamed up to put the world's biggest listing of research job opportunities in front of a hugely expanded audience of potential candidates. The search is also in a new more mobile-friendly format. More
London-based full-service agency Acacia Avenue has launched its 'Namer' names test solution on ZappiStore's automated MR platform. More
In the US, behavioral and product data specialist Bluecore has launched a tool called Audience Insights, to help eCommerce marketers understand how customers are likely to react to future marketing campaigns. More
UK-based digital signage company Signagelive has partnered with computer vision specialist AdMobilize, to deliver real-time audience analytics and dynamic creative capabilities. More
Kantar Media has expanded its cross-platform ad intelligence capabilities with the addition of programmatic advertising data, initially available in the US and with roll-out planned for other key markets. More
Nielsen has partnered with podcasting company Panoply Media to introduce audience targeting to podcasting for what the firms claim is the first time. More
Kantar has launched a new service integrating consumer insights and behavioral data from across its portfolio with shopper and media data, allowing clients to 'fully leverage the studies they run with Kantar for targeting purposes'. More
Local audience data specialist Eyeota has partnered with YouGov to provide clients with an extensive database of consumer opinion and behavior data spanning the US, the UK and Germany. More
Atlanta, GA-based, behavioral insights and consultancy firm CMI has announced a third option within its behavioral economics-based solutions suite. Named yChoose, the tool helps identify what influences consumers in their decision-making, to help marketers out-perform the competition. More
UK-based consumer insight agency Join the Dots has launched a dedicated qualitative research unit under the new brand name of Spirit. More
Retail and OTC health data giant IRI has launched a suite of tools for personalized marketing. The IRI Personalization Suite also promises to allow users to 'definitively' measure and optimize ad spend effectiveness. More
Research consultancy BDRC has launched a rating service called Brand Advantage, giving insights into the impact of hotel brands on consumers' willingness to pay a premium. More
Georgia, US-based VR shopping specialist Advanced Simulations has partnered with research firm Azure Knowledge to launch two new virtual reality research products. More
Consumer-generated content and personalization specialist Bazaarvoice has launched Brand Edge, a tool to help marketers collect reviews and ratings and distribute them to its network of retail e-commerce sites. More
Social media intelligence specialist Brandwatch has unveiled an image recognition platform that it says can track and analyze any logo. More
UK-based data and analytics consultancy MESH has partnered with antipodean shopper consultancy 3Feet to bring the former's Real-time Experience Tracking (RET) methodology and experience metrics to Australia and New Zealand. More
'Poly-cultural' market research and consulting firm Culturati Research & Consulting, Inc. has launched a segmentation model called The Cultural Mosaic, breaking down the US consumer population by cultural mindset and social values. More
Nielsen has launched Target Group Performance Analysis, a framework helping FMCG manufacturers to predict an innovation's overall viability and growth potential in specific segments. Also this week, the firm has extended its alliance with ingredient data firm Label Insight. More
WPP agencies POSSIBLE and Mindshare have linked up to launch an integrated marketing and commerce offer to help companies optimise their investments across the various platforms of online shopping giant Amazon. More
Nielsen has unveiled a 'Connected System' promising FMCG and retail decision-makers analysis of 'what's happening in the market from every angle', and designed to 'foster collaboration and align organizations'. The System integrates Nielsen data with data from partner companies. More
Hall & Partners has launched a new specialist consultancy dedicated to brand invention, under its OpenMind brand. Jen Drexler joins as Managing Partner to lead the company, which promises 'a radical new collaborative approach focused on rapid innovation'. More
Location data specialist Cuebiq has expanded its footprint to China via an exclusive partnership with big data-focused mobile Internet firm GeTui. More
Retail information provider The NPD Group has launched a new platform to help clients track and understand apparel trends. Trend Tracker takes the form of a microsite comprising dashboards, insight reports, curated news and analyst expertise on the sector. More
In the US, Nielsen has partnered with retail vision technology specialist Trax to jointly create a new tool called the Shelf Intelligence Suite. The firms aim to help FMCG companies better understand how shelf performance directly impacts product sales. More
US-based Prosper Insights & Analytics has launched the Alibaba Shopper Intelligence service, providing data on customers of the Chinese eCommerce company. More
Video analytics tech developer Innovid has launched a solution allowing marketers to dynamically customize connected TV and over-the-top (OTT) ads, based on purchase data-driven CPG audience segments from Nielsen Catalina Solutions (NCS). More
WPP-owned PR consultancy Hill+Knowlton Strategies (H+K) has launched a service called 'The Shanghai Addition', promising a new way to connect Chinese brands with audiences, cultures and markets around the world. More
Swedish firm Tobii Pro has launched a tool which extends eye tracking research to non-game virtual environments. More
Informa subsidiary Agribusiness intelligence has launched an agricultural insight platform, IEG Vu, focused on the processed food and soft commodity markets; and has recently added more than twenty new analysts to its team. More
US investment advisory company The Stagwell Group has acquired Nielsen's Mobile Insights Survey and Total Communications Survey, which will relaunch under the name HarrisX. Terms of the deal were not disclosed. More
IRI has enhanced its core business of providing big data and predictive analytics for FMCG manufacturers and retailers, with the launch of a Growth Solutions practice. Former Premier Foods exec Daniel Hunt joins to help lead the practice. More
US location data provider Cuebiq has released what it says is the industry's first report analyzing footfall benchmarks, to help marketers gauge how their ad campaigns perform against industry averages for off-line activities such as in-store visits. More
In Los Angeles, mobile performance feedback platform Embrace.io has launched out of beta with a $2.5m round of seed funding. More
Latino youth audience platform mitú has partnered with Hispanic market specialist ThinkNow Research, to build a tool measuring how multicultural consumers self-identify with both their American and specific ethnic cultures. More
South African researchers have received the go-ahead to replace The South African Audience Research Foundation (SAARF) with a new Marketing Research Foundation, tasked with delivering an audience currency to replace the country's discontinued AMPS measure. More
In London, consumer specialist Razor Research has set up a kids-focused business unit called Razor Kids, and appointed Leslie Salem to lead it. The firm has also hired Kenny Fox as Associate Director. More
In Chicago, chain management specialist HAVI has launched a platform for the restaurant industry, which uses real-time analytics to deliver insight into a business's promotions. More
In the US, multicultural marketing data software provider Ethnic Technologies has launched a new product called ACCESS India, helping marketers to connect with Indian consumers in North America, in ten distinct language and cultural groups. More
In the US, two former Apple engineers have launched a foot traffic counting and analytics firm called Dor, with $3.8m in seed funding. More
Retail information provider The NPD Group has expanded its Retail Tracking Service to provide a view of the US team sports equipment market, covering basketball, football, baseball, softball, soccer, hockey, racquet sports, golf and lacrosse. More
Kantar Millward Brown has partnered with location data specialist Cuebiq, to create a new tool that helps marketers measure the off-line ROI of their advertising. More
WPP-owned growth and business strategy consulting firm Kantar Futures is launching a programme focusing all its analytical efforts on the topic of 'the future of consumption'. More
Nielsen is planning to install nearly 15,000 television audience meters in approximately 7,000 homes across the 140 markets currently measured by Local TV paper diaries. More
New York-based Geopath, which was formerly known as the Traffic Audit Bureau for Media Measurement, has partnered with marketing tech firm Ayuda[x] to power its new OOH (out-of-home) audience measurement solution. More
Fashion trend analysis and forecasting specialist WGSN has partnered with research agency Morar and consulting firm Oliver Wyman to launch a brand intelligence tool, which will help US and UK womenswear retailers measure how they are perceived by their target consumer. More
In the UK, online self-service MR platform Research Engine has launched a 'Price Optimisation' tool, to help clients understand customer perception of product pricing across a category. More
Nielsen has expanded its measure of Twitter mobile campaigns to 23 new markets, adding to the US where it was launched last year. More
US-based online physician community SERMO has launched a 'Drug Ratings' tool, which it says is the first global peer-to-peer prescription drug review system sourced exclusively from verified licensed physicians. More
US technology publisher TechTarget and B2B big data firm HG Data have partnered to provide sales and marketing teams with access to combined purchase intent and technology install data. More
comScore has launched a syndicated service called OTT Intelligence, to measure US household viewing of over-the-top (OTT) content on television screens. More
Havas Group's OOH and geolocation-based communications division Adcity has launched a cross-device audience planning solution called mOOHbile. More
GfK has extended its partnership with local audience specialist Eyeota, to help clients improve the accuracy of their consumer targeting initiatives using the global agency's 'Purchasing Power' data. More
In the US, MR consulting and training provider CourtLynn Enterprises has launched a customer behavior insights division called Griffin Wilds. More
Quadrangle Group's data collection arm RED has partnered with Research Now to launch a solution called STOREWORKS, which promises retailers 'quick, quality feedback' from different groups of consumers. More
Creston's Unlimited Group has combined its customer journey specialist EMO and customer relationship marketing agency The Real Adventure, to form a new Bristol-based business called Prophecy Unlimited. More
Supply chain solutions provider JDA Software has partnered with shopper data firm dunnhumby, to offer a merchandising service incorporating consumer feedback, designed to help retailers and trading partners make the right assortment and space planning decisions. More
comScore is to offer a free viewability measurement service, with data for display video, and mobile inventory compatible with metrics from its flagship vCE service. More
In the UK, online retail giant Amazon has launched a personalised shopping service incorporating weather data. The system will suggest relevant summer items based on the weather conditions where a customer lives. More
US research and advisory firm BIA/Kelsey and comScore have partnered to deliver an integrated view of a TV station's position in the local video marketplace. More
In the US, business technology specialist Pitney Bowes has set up a cross-company Data Practice, to help clients use location-based data to accelerate their digital transformation. More
IBM business The Weather Company has partnered with customer data 'onboarding' specialist LiveRamp, to help marketers integrate real-time weather data into their omnichannel campaigns and target consumers at relevant moments. More
Nielsen has begun working with Audiweb, the Italian Online Joint Industry Committee, on the terms of an agreement for further development of the country's audience measurement system. More
A consortium including ad management software firm SintecMedia has developed an advanced machine learning algorithm which it says will forecast future viewing of television programs. More
In the UK, Nielsen has launched an employee resource group (ERG) called MOSAIC (Multinational Organization Supporting an Inclusive Culture) at its office in Oxford, where the firm says its employees identify with 57 different nationalities. More
IBM has added new cognitive capabilities to its Watson Marketing Insights solution, which helps marketers understand and anticipate customer behavior. More
GfK has launched a panel covering the US independent tire channel, capturing data representing more than 34,000 individual retail outlets nationwide. More
Recently launched online self-service MR platform Research Engine has added a tool called 'Emotion Video Test', which tracks basic emotions in those watching videos. More
TV audience rating body BARC India is rolling out a suite of digital measurement products called EKAM (Sanskrit for 'one'), to provide the industry with a single platform for measurement across TV and digital. More
Nielsen has launched a National Out-of-Home Reporting Service, which will provide TV networks with program and commercial ratings for live and through live + 7 days of time-shifted viewing. ESPN has signed up as its first client. More
In Australia, former Bain consultant Nik Samoylov and academic Prof. Ujwal Kayande have launched a technology company called Conjoint.ly, which automates conjoint analysis and discrete choice experiments to provide rapid concept testing, price optimisation and forecasting. More
Retail and healthcare data giant IRI has launched what it is describing as the 'first-ever' tool to link brand equity measurement with actual purchase behaviour. More
Nielsen has launched an eCommerce measurement solution, delivering a 'total consumer view' of 90% of online FMCG sales in the US market. The firm has also introduced Nielsen Artificial Intelligence; a technology that automates audience optimization using patent-pending AI methods. More
Kantar TNS has launched a new concept test product called eValuateNow, on the ZappiStore research automation platform. More
Kantar Media and local audience data provider Eyeota have extended their TGI-based segmentation partnership to Germany and France. More
GfK has appointed three execs to lead a new Customer and Audience Activation service, which creates segments using local audience data from partner firm Eyeota. Existing employee Niko Waesche will lead the unit while Cornelia Reitinger and Lauren Coppin join as Directors. More
Retail data firm IRI has developed a new segmentation of the fast-growing self-care industry, which it says is worth $400 billion. Eight distinct profiles can be targeted, based on consumers' motivations, purchasing habits and other behavior. More
London-based polling and research specialist ComRes has launched a new division, which will focus exclusively on supporting organisations following the United Kingdom's withdrawal from the European Union. More
Transaction technology giant NCR has integrated its point-of-sale (POS) platform with the systems of cinema data specialist Showtime Analytics, promising cinema clients a better understanding of customer needs and experience. More
In New York, retail data specialist Nielsen TDLinx has split its on-premise licensed dining data into five new sub-channels, to help clients understand the size of each segment and determine which are growing and/or shrinking. More
US-based data science company 4C Insights has launched a suite of tools for planning, buying and measuring multi-screen TV advertisements. More
In the US, Kantar Worldpanel's ad analytics and insight division Shopcom has teamed up with consumer purchasing analyst Affinity Solutions, to help clients predict spend predictions, measure overall sales lift and gauge revenue impact in-store and through online channels. More
US consumer intelligence company Simmons Research has partnered with mobile research technology firm RealityMine, to launch a joint solution helping brands and media companies create and measure cross-platform media campaigns. More
Kantar Millward Brown has expanded its brand marketing analytics platform Ignite Network, to provide access to more than three million mobile panellists in the US. More
Media intelligence and monitoring specialist iQ Media has launched a tool giving professional sports franchises and their sponsors real-time data about how their TV and sponsorship activities influence fan engagement, both in-stadium and out. More
Nielsen has launched an overnight quant innovation tool called Quick Screen, to enable FMCG manufacturers to quickly test new product ideas and measure their potential. More
In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has launched a solution to measure the sales effectiveness and unduplicated reach of CPG advertising campaigns delivered across TV, desktop and mobile publishers. More
UK-based Brand View, whose tools help clients track and analyse prices, products and promotions, has released OnSite 2, a tracking tool for global pricing analysis. More
In the US, retail and healthcare data specialist IRI has partnered with information solutions giant Experian, to help marketers identify customers who will drive a better return on advertising spend. More
IBM and Salesforce have entered a global strategic partnership to deliver joint solutions using artificial intelligence. A new practice within IBM Global Business Services will help clients rapidly deploy tools combining IBM Watson's big data with Salesforce Einstein's customer insights. More
Consumer data company Equifax has launched Ignite, a data analytics platform, incorporating DIY analysis and data visualization tools and speeding what it calls its 'transformation from a credit bureau into an insights company'. More
In the UK, brand building specialist Andrew Marsden has launched a brand activation agency called Pilgrim Marketing, offering clients business strategy and brand positioning services combined with creativity and access to in-house research. More
In Africa, mobile-first messaging platform mSurvey and comms company Safaricom have partnered to launch a solution called Consumer Wallet, which quantifies Kenyan consumers' off-line spending, habits and trends. More
In New York, technology, media and marketing services company IDG has launched a predictive intelligence engine called the Pipeline Activator, which provides insights about companies actively researching products and services to purchase. More
Westport, CT-based company Critical Mix is launching panels across five major European markets, under the OneOpinion brand. More
In New York, health marketing group Evoke has launched a multicultural insight agency called Fabric, which will help clients use insights to help create more 'culturally inspired' brands, and will be led by Managing Director Roger Salazar. More
YouGov has upgraded its market intelligence Reports business, through which clients and prospects can sample and interact with the firm's connected data. More
MR software firm Remesh has partnered with online panel and digital MR solutions provider eCGlobal Solutions, to help Latin American clients engage in conversation with their audience at specific moments - such as 30 minutes after viewing a TV show. More
Technology consulting firm Strategy Analytics has restructured its User Experience Innovation Practice (UXIP) with the launch of a new service under the aegis of promoted Director Chris Schreiner. More
Nielsen's recently acquired entertainment data provider Gracenote is connecting its video, music and sports databases, allowing clients to use its data and IDs to drive voice and text search, intuitive user experiences, and more personalized media recommendations. More
UK audience research body BARB has awarded its Dovetail Fusion cross-screen measurement contract to Kantar Media. The body began testing options from Kantar and Nielsen in late 2015. More
Retail data giant IRI has announced a strategic alliance with 'performance television' company Simulmedia, allowing CPG marketers to target ads to consumers based on actual purchase behavior, using IRI's ProScores. More
Swedish online fashion company Ivyrevel has partnered with Google to launch an app which tracks a user's activity and lifestyle, then uses the resulting information to design a custom-made 'data dress' reflecting their habits and preferences. More
In the US, qualitative researcher Frank Hines has launched a new company called RealLife Research, which will offer services built around video-centric mobile ethnography methods. More
Australian retail research firm koji has launched a data-as-a-service tool called snapshot, to deliver transactional grocery data to FMCG brand marketers and help them better understand basket share, customer demographics and in-store behaviour. More
Online community and 'agile research' specialist GutCheck has announced a new qual solution, Competitive Checkpoint, which it says allows clients to compare their product ideas with current competing brands instead of historical databases. More
Mobile ad analytics company Marchex has integrated Facebook data into its Omnichannel Analytics Cloud platform, promising marketers the ability to optimize spend across all paid media channels based insight into which drove off-line actions. More
Mobile audience data and targeting specialist adsquare is to make GfK's region-based consumer insights available through its platform. More
Nielsen has launched a tool called the Benchmark Media Optimizer, helping brands to make data-driven media allocation decisions without the requirement for a custom marketing mix study. More
WPP digital data collection specialist Lightspeed has extended its AmplifyR Appends data service to the UK, France, Germany and The Netherlands. More
In the US, cookie-less audience measurement specialist Tru Optik has partnered with Kantar Millward Brown, to help advertisers attribute brand sales to OTT ad campaigns. More
In the US, Nielsen has announced plans to expand its in-market consumer insights service Nielsen Scarborough, to local markets nationwide. More
WPP-owned marcoms network Ogilvy is setting up a Center for Behavioral Science, aiming to establish a new system for defining how audiences think, feel and behave; and to help clients improve their marketing and communications. More
Berlin-based online and mobile game developer platform Simplaex has opened up direct access to more than 150 million players, to enable users to target individuals according to their specific gaming habits and profiles. More
US data-driven mobile ad network AdTheorent has partnered with data collaboration company Commerce Signals, to use online and in-store transaction data to help optimize and measure digital media campaigns. More
Digital media measurement firm Verto Analytics has launched a solution called SmartPoll, combining survey data with cross-device consumer behavioural data collected through passive metering, to compare opinions with actual behavior. More
US custom research provider Zogby Analytics has set up a division called the Small Communities Institute, to support towns and villages dealing with issues such as urban economic development planning and securing grants. More
Retail data firm The NPD Group has launched a suite of scenario planning and simulation tools called the Price and Promotion Management Service, tapping into weekly, store-level point-of-sale data gathered from major US brands and retailers. More
Software veteran Oracle has partnered with audience profiling firm Eyeota, offering the latter's data via the Oracle Data Management Platform and Marketing Cloud. Users will be able to target and personalize campaigns outside the US - in Europe, APAC, and elsewhere in the Americas. More
CEM specialist Clarabridge has launched a ready-to-use customer feedback solution specifically for the retail banking industry, reporting via customized dashboards. More
Nielsen has signed a multi-year deal with telecoms giant AT&T to add the latter's anonymized set-top box data to its local and national TV measurement service. More
In the US, automotive research specialist IMR has integrated data from Claritas' PRIZM lifestyle segmentation system into its syndicated consumer automotive research tracking study (CCAMS). More
Online data collection agency AskingCanadians has partnered with student and youth network yconic, to give clients access to the latter's youth-focused consumer insights panel. More
MasterCard-owned analytics software firm Applied Predictive Technologies (APT) has unveiled a service called Digital Omnichannel Testing (DOT), to understand how online exposure to ads and reviews affect in-store purchases. More
Global panel and survey software firm dataSpring has launched a new mobile survey app called PanelNow to its offering, giving access to mobile consumers in South Korea. More
Retail technology company Cloverleaf has launched a tool called shelfPoint, which tracks customers' emotional reactions to products while they shop, and enables brands and retailers to capture engagement and sentiment data at the moment of an in-store purchase decision. More
Retail and healthcare data giant IRI has launched a targeting solution which uses frequent shopper program (FSP) loyalty data to help marketers deliver campaigns based on actual purchase behaviour. More
Scientists at University College London (UCL) and consumer data giant dunnhumby have developed a model which they claim predicts when people are most likely to try switching to different products. More
In the US, consumer intelligence specialist Resonate has made available new consumer 'life-stage' data, allowing marketers to target individuals with relevant messages and influence purchasing behavior in real-time. More
Shopper behavior specialist Kantar Worldpanel has extended its out-of-home food and drink purchase and consumption panels to France, Brazil, Mexico and Thailand. More
US market research associations CASRO and MRA have completed their merger, forming the Insights Association. More
US-based digital media intelligence firm Tru Optik has launched a suite of solutions called the OTT Marketing Cloud, which aims to help advertisers and publishers analyse, target and address audiences across Over-the-Top and Connected TV ecosystems. More
Californian retail marketing and b2b firm BDS Marketing has launched a new team and solution, BDS Research, whose offer will include analysis of sales impact and performance, visual merchandising and retail experience. More
This is the last edition of Daily Research News for 2016. We wish all our readers, clients, contributors and friends around the world a very Merry Christmas and a Happy New Year. More
US full-service marketing and sensory research agency Blueberry has launched a proprietary product and concept testing methodology called PinPoint. More
In the US, user generated content marketing firm Chute has partnered with audience intelligence data company Macromeasures, to offer free audience data and preference reports to clients in the travel and fashion industries. More
New York-based performance analytics company Limbik is to integrate Nielsen's PRIZM classification into its platform, which tracks audience size, composition and attention paid. More
Retail information firm The NPD Group has partnered with OTT (over-the-top) audience measurement and data management specialist Tru Optik, to better understand digital demand for movies and video games. More
Retail and healthcare data giant IRI has launched a suite of tools to help mid-market CPG clients identify revenue management opportunities and drive revenue and profit growth. More
Location intelligence firm PlaceIQ has launched a data-as-a-service capability called LandMark, offering access to its curated audience, behaviour and visualisation data gathered from billions of location-enabled mobile device actions each day. More
In New York, Nielsen has partnered with location-based app and data marketing specialist Foursquare, to help marketers better understand how online ads drive consumers into brick-and-mortar stores. More
WPP AUNZ has rolled out the group's integrated retail practice The Store to the Australia and New Zealand market, and named Rob Draper as its CEO. With existing offices in the UK and US, The Store brings together shopper marketing resources from WPP companies around the world. More
US-based in-store data specialist Mobee has added a number of new features to its platform, which uses crowdsourcing to collect, organize and analyze consumer data at scale for retailer and brand clients. More
New Jersey-based HCD Research has set up an Applied Neuroscience Laboratory Services unit, to help companies develop and install their own in-house neuroscience testing capabilities. More
Maryland and Connecticut-based online consumer sample provider Full Circle Research has partnered with marijuana MR and tracking firm Cannabiz Consumer Group (C2G), to launch an omnibus called CannaBus. More
Retail and healthcare data giant IRI has announced a partnership with digital shelf analysis specialist Clavis Insight, to help CPG marketers track and assess a brands' holistic online and off-line performance. More
Retail information firm The NPD Group has launched what is says is the first service providing sales data for the virtual and augmented reality (VR/AR) headset market. More
US-based transaction data insights firm Commerce Signals has launched databridge, a platform linking owners of purchase data to potential buyers including advertisers, agencies and publishers. More
In Australia, digital out-of-home business Shopper Media Group has launched a new research data division making use of its network of 'Smartlite' digital panels installed in more than 150 shopping centres across the country. More
Nielsen has partnered with product data specialist Label Insight to help CPG clients understand the influence of labels that provide data about nutrients and other content, on what consumers buy, what manufacturers make, and how government organizations regulate. More
Retail information firm The NPD Group has launched a retail tracking service for the US juvenile products market, covering the durable travel, safety, feeding, bed/bath, infant entertainment and furniture categories. More
Credit card provider Mastercard has launched a global approach called Decision Intelligence, which uses artificial intelligence (AI) and sophisticated algorithms to detect normal and abnormal shopper spending behaviour. More
London-based full service agency Relish Research has appointed former ICM Unlimited exec Joe Wheller as Head of Quantitative Research, while setting up an Analytics unit led by newly promoted Joe Catling. More
Retail and healthcare data giant IRI is to add information from SSI's seven million US panelists to its eCommerce and millennial consumer and shopper segmentation approaches, to enhance its insight into consumer purchasing behaviour. More
In Australia, digital screen ad network VMO has unveiled DART 2.0, described as the country's 'most intelligent out of home audience measurement system'. More
In Australia, official TV measurement service OzTAM will add a new 'Total Grocery Shoppers' demographic to its TV ratings database next year, alongside the existing 'Main Grocery Buyer' option. More
In New York, location-based platform Vistar Media has partnered with enterprise data firm Acxiom and its customer data 'onboarding' specialist LiveRamp, to enable advertisers to deliver digital out-of-home (OOH) ads based on their customer data. More
In the US, restaurant big data firm Bridg has launched a customer relationship management (CRM) solution, to help restaurateurs combine disparate silos of consumer data - including POS, e-mails and loyalty programs - into a unified view of individual customers. More
In the US, pricing intelligence specialist Market Track has combined its feature ad data with Nielsen product sales data to form a new product called Feature Sales Advisor (FSA), tracking the success of this kind of promotion. More
US firm HCD Research has formed a new market research practice dedicated to chain and fast food restaurants, employing a mix of traditional and applied neuroscience methods. More
In the US, Prosper Insights & Analytics has extended a partnership with international think tank Fung Global Retail & Technology to launch a co-branded Amazon Shopper Intelligence service, highlighting and explaining the online giant's 'encroachment' into different retail sectors. More
GfK has partnered with audience data firm Eyeota to offer a new range of financial segments, the first to be based on information from its Financial Research Survey (FRS). FRS data is also being added to GfK's Crossmedia Visualizer platform. More
WPP has announced the formation of a global multi-year partnership between its Data Alliance organisation and music streaming service Spotify. More
In Australia, Ipsos has teamed up with audience data firm Eyeota to create a new range of targetable audience segments, based on the former's emma media survey and its geoTribes person-level geodemographic classification system. More
German eye tracking technology provider SensoMotoric Instruments (SMI) has launched 'a whole new generation' of products, aimed at researchers with high quality data needs and based around the 'SMI iView 2K platform'. More
Nielsen has launched the Shopper Essentials Suite - a web-based data visualization and analysis solution, designed to provide an interactive view of shoppers across retail channels and categories. More
San Francisco-based retail intelligence specialist Quri has launched 'Performance Driven Merchandising', a platform providing CPG manufacturers and brands with store-level data, software and services to improve merchandising and drive sales. More
In the US, market research, events and publishing company Light Reading has partnered with Informa's Broadband World Forum to launch an online community called UBB2020, which will track and analyse developments in the global ultra-broadband (UBB) tech and services sector. More
In the UK, publishing group Time Inc. has launched a youth audience panel called 'The Stream', comprising a pool of 18-34 year-olds including readers of NME, LOOK and Now magazines. More
Gaming sector analyst DFC Intelligence has announced a new service which tracks the market for video games on both PC and console platforms. The program looks at upcoming releases and provides subscribers with detailed assessments of titles it considers likely to succeed. More
Canada-based digital innovation firm Delvinia has partnered with full service MR company element54 to offer a new research tool on the former's Methodify platform, promising customer insight in as little as 48 hours. More
Brand strategy and marketing consultancy Prophet has launched an annual China Brand Relevance Index, to measure brands against four dimensions - defined as customer obsession, ruthless pragmatism, pervasive innovation, and distinctive inspiration. More
RetailMeNot, an app which provides discounts with coupon and promo codes for thousands of online stores, has launched a tool called Mobile Attribution, which analyzes user actions within the app combined with location data, to quantify in-store footfall and attributable sales. More
Marketing technology and analytics specialist David Raab has launched a new trade association called the Customer Data Platform Institute. The association aims to educate companies about the solutions available for building a single view of customers, identifying behavior and tracking interaction across channels. More
Retail and healthcare data giant IRI and digital data collection specialist Research Now have expanded their relationship to create what the firms describe as the CPG industry's 'most robust and unique data set'. More
Shopper behaviour division Kantar Worldpanel has launched a consumer panel in the Ivory Coast - its fifth African panel after launches in Nigeria, Kenya, Ghana and Egypt. More
Consumer and media research specialist GfK MRI has partnered with customer profiling and trend measurement software developer Cubeyou, to help clients understand the relation between social media and product usage. More
Nilesen has announced it will use its Portable People Meter (PPM) technology and panelists to measure out-of-home viewing for national television clients, and will provide subscribers with ratings combining this with in-home audiences. More
From today, DRNO will be adding a new section focusing on more news of actual surveys - from project wins to interesting fieldwork and results. See the link above for 'Survey Briefs'. We're also, for the first time, offering advertisers a chance to sit at the very top of the news email, for one day. More
In the US, insight-based marketing and tech services provider Advantage Solutions has launched a new business unit, Advantage Media, which will use its proprietary 'MomentAware' data management platform to target shoppers when they are most open to making a purchase. More
Australian researcher Roy Morgan has launched a suite of new features for its digital audience measurement platform, including measurement of cross-device uniques and new segments. More
US-based brand strategy, design and experience firm Siegel+Gale has launched a range of Business Analytics and Insights services, promising clients 'richer and more rigorous data, insights and BI tools' for brand management. More
Kantar Media has unveiled a new cross-platform ad intelligence offering, including significantly enhanced digital monitoring to help advertising buyers and sellers analyze opportunities across channels in a more 'integrated and holistic manner'. More
Insight and brand strategy consultancy Flamingo has launched a new division dedicated to healthcare and pharmaceutical clients, and appointed former Hall and Partners exec Lee Gazey to lead it. More
Ipsos Marketing has launched a new tool called 'LIFE Path', providing a modular approach to path-to-purchase understanding that uses social media intelligence, passive metering, and qual and quant research. More
In New York, fashion trend analysis and forecasting specialist WGSN has launched a dedicated resource for trends across consumer insights, retail strategy, marketing, and innovation; supported by a global editorial team which will focus on building content and expertise for the product. More
Nielsen has partnered with cross-cultural insights provider EthniFacts to launch a tool called the 'Nielsen Intercultural Affinity Segmentation', designed to help marketers understand how the multicultural landscape is influencing a broader set of consumers across the US. More
In London, Harris Interactive has launched a 'rapid concept testing service' called Concept Express, with one option offering results within a day. More
Kantar Retail and Kantar TNS have partnered to launch an insights solution called the Canadian ShopperSpective, tracking shopper behavior and preferences in the Canadian retail market. More
Netherlands-based online specialist Blauw Research has launched a new solution called SPRINT, to help teams and organisations access the right consumer insights at any time during the product and service development process. More
Researcher and information provider The NPD Group has announced a partnership with real-time analytics pioneer Neustar MarketShare, combining NPD's data with Neustar's modeling, planning and resource allocation solutions. More
Purchase data and ad ROI analyst Nielsen Catalina Solutions (NCS) has announced an agreement with Facebook, allowing CPG marketers to use its data to measure the in-store sales impact of their Facebook ads. More
US-based direct marketing and targeting giant Harte Hanks has launched a tool called the 'Buyers' Journey Diagnostic Analysis', which aims to uncover what customers really want at various stages of their buying journey and how brands are delivering on these desires. More
In the US, audience testing and matching specialist Visual Targeting has launched a research solution called cleOpatra, to help marketers decide which visual style will appeal most to their target audience. More
Shopper insight specialist Kantar Retail has partnered with eye tracking firm SensoMotoric Instruments (SMI), to create a virtual shopping experience that provides shopper data via a controlled environment. More
Nielsen has partnered with research and technology firm Vision Critical, promising clients the ability to extract additional value from their insight communities and better understand their customers. More
Ipsos has launched its first syndicated Global Business Influencers (GBI) survey, looking at the media, business, financial, luxury and travel habits of senior executives across the US and fifteen countries in Europe and Asia. More
New York-based mobile survey network Pollfish has launched a feature for its user results page, which allows marketers to create profiles of their target customers and compare them with the firm's network of more than 300 million consumers. More
Toluna has added a concept testing tool, PowerConcept, to the Automated Insights suite within its QuickSurveys platform More
In the UK, Mustard Research has launched the 'Popcorn Innovation Process', a 3-stage approach to new product development work in consumer and B2B markets. More
Technology and communities business MARU/VCR&C has launched a new Qualitative Insights arm, which will make use of a broad range of online technologies to probe deeper into consumer behavior. More
Nielsen has set out plans to introduce all-electronic measurement for local TV ratings across all 210 of the USA's designated market areas (DMAs) by mid-2017 - and to stop using paper-based TV diaries early the following year. More
In the UK, outdoor advertising audience research body Route has commissioned Ipsos Connect UK to undertake an expanded and renewed six-year research project, providing data to the outdoor industry until 2023. The new contract, funded by an injection of £20m, begins on 1st April 2017. More
Nielsen has partnered with i2C - the joint venture between Sainsbury's and Nectar card owner Aimia - to combine the latter's shopping data with Nielsen Marketing Cloud's consumer and media data, and provide brands with an omnichannel view of customers. More
In the US, Nielsen has launched an 'Assortment and Space Optimization' (ASO) tool, which merges real-time retailer and market data with space-aware analytics, to ensure each product within a category is allocated the optimal space needed to maximize its performance. More
WPP's data investment management division Kantar has re-branded its twelve operating businesses with a unifying prefix, for example 'Kantar TNS' and 'Kantar Millward Brown'. The exception is digital data collection specialist Lightspeed GMI, which now reverts to its original name Lightspeed. More
Ipsos division ProductQuest has launched a consumer-centric approach called Sense*Suite, to help guide clients' early stage product development initiatives. More
New York-based location intelligence firm xAd has announced a partnership with Chinese marketing data specialist AdMaster, to provide a measurement solution linking mobile campaign delivery to physical store visits. More
US business intelligence specialist DataMentors has launched a solution offering automotive dealerships the chance to target consumers during the actual 48 - 72 hour period when they are making a car buying decision. More
Mobile technology company JOINGO has launched an analytics and business intelligence tool, to provide casino gaming industry clients with insights into the behavioral patterns of their mobile customers. More
Colorado-based cannabis industry data and insight provider BDS Analytics has launched a consumer research division, dedicated to conducting studies to help better understand the range of people who buy and consume marijuana. More
Ipsos has partnered with two centers at Yale University and senior insight figures in a number of top consumer companies to launch a new behavioral economics body, The YCCI-Ipsos Think Tank. More
In the US, retail information firm the NPD Group is combining its luxury tracking services with its 'Softlines' unit, following the departure of luxury tracking President Fred Levin. More
Proximity marketing and analytics firm ShopAdvisor has enhanced its Product Intelligence, Context Intelligence and Shopper Intelligence products, while adding new features to its appNET and Retail Partner Program. More
In the UK, subscription-free satellite TV provider Freesat has launched a live audience measurement service, which shows viewer behaviour across channels and programmes gathered from more than 100,000 connected set-top boxes. More
Android-based digital signage company NoviSign has hooked up with analysis firm Seemetrix to launch a solution which ensures an ad reaches its target audience, while analyzing consumer reactions in real-time. More
In the US, marketing consultancy Wiser Marketing Group has launched a proprietary ethnographic and behavioral modeling methodology called PurchaSCIENCE, to help clients better understand the brand/consumer relationship. More
Cross-device ad targeting and analytics specialist Adelphic has launched a solution called Behavior Graph, through which users can identify, engage and target relevant consumers. More
App metrics firm Apteligent has integrated its product with the Leanplum mobile marketing platform, providing users with a combined solution for reducing app churn and retaining customers. More
Accommodation rental marketplace Airbnb has launched an innovation and design studio called Samara, tasked with developing new ideas and services to support its community. More
New York-based location intelligence firm PlaceIQ has enhanced its technology with the addition of location-based spending data from MasterCard's insights arm MasterCard Advisors. More
Brand identity and media relations firm PUBLIC NYC has spun off its PANIC Brand Metrics perception measurement solution into a separate consulting practice with the same name. More
US firm DataMentors has launched a mobile marketing solution called Relevate Signals, to enable automotive dealerships to target actual customers during the 48 to 72-hour period when they are making a car buying decision. More
comScore has enhanced its monthly syndicated Plan Metrix solution in the US, with the addition of mobile data insights, combining online behavior data and detailed off-line information. More
In the UK and Ireland, publishing data analyst Nielsen Book is launching an online site called the 'ISBN Store', where publishers and self-published authors can purchase ISBNs (International Standard Book Numbers) and related services. More
Dubai-based management consultancy UAE Business Solutions (UBS) is launching a restaurant consultancy division, which will offer market research, feasibility studies, support, planning and strategy for new and existing eateries. More
In the UK, branding and retail design consultancy Portland Design has launched a standalone unit, offering consumer insights and trends for the retail, travel and leisure industries. More
In the US, retail information firm The NPD Group has added data from consumer and media research specialist GfK MRI to its BrandLink tool, to help users predict the likelihood that a celebrity will resonate with fans of specific brands. More
UK agency Future Thinking has launched an approach which promises to quantify, predict and explain a consumer's likelihood to alter their current behaviour. More
A new marijuana market research and tracking firm called Cannabiz Consumer Group has launched in the US, where it has hired Kinesis Survey Technologies co-founder Leslie Townsend as Chief Executive Officer. More
Mystery shopping and performance improvement firm Grass Roots has teamed up with Enterprise Feedback Management (EFM) specialist QuestBack to launch a packaged survey solution called Tune, to enable brands to listen to and act on customer feedback. More
Customer experience software and services provider MaritzCX has launched a solution called SocialCX, through which CX professionals can manage and increase positive reviews on social media. More
US-based mobile insights and ad platform UberMedia has launched a location data targeting and measurement tool called Optimal GeoSpace. More
Research Now has launched an eye care panel covering the US, Canada, UK, Spain, Italy, France and Germany. It comprises more than 450,000 patients who suffer from eye diseases or complications such as dry eye syndrome, glaucoma, cataracts, and other visual impairments. More
Retail information firm the NPD Group has launched the 'Digital Games Tracking Service', to provide the US gaming industry with publisher-sourced SKU-level data on digital game sales, aggregated from the participants of a digital panel. More
UK-based Maru/edr - previously known as eDigitalResearch - has launched a digital visual semiotics research tool, to measure and quantify customers' emotional response to brands and products. More
Research Now has partnered with category management and shopper insight specialist Lucros Partners, and will sell its Shopper Intelligence platform in the US. More
In Germany, computer vision technology developer SensoMotoric Instruments (SMI) has launched its ASGM analysis solution for mobile eye tracking out of private beta. More
In the US, point-of-sale data giant Catalina has launched a marketing planning app, which taps into insights from 260 million shopper IDs and sixteen billion shopper transactions to help CPG brands and retailers understand their marketing campaign return on investment (ROI). More
Market research firm Opinion Corp's consumer complaint site PissedConsumer.com has released an online tool, to enable consumers to compare multiple companies, their products and services based on customer feedback. More
Shopper behaviour division Kantar Worldpanel has formed a global partnership with Facebook, integrating the latter's data on mobile ad exposure data with the former's Consumer Mix Model (CMM) service. More
Neuroscience specialist HCD Research has launched a product optimisation model, using three-dimensional 'Mood Mapping' - measurement and assessment of consumers' emotional responses based on unconscious physiological changes. More
Professional services and consulting giant KPMG is to open an Innovation Lab in Sydney, Australia, and two clients Insight Centres in Sydney and Melbourne, starting in September this year. More
Nielsen has enhanced its N-Score celebrity influence tracking tool, adding a 'Fan Affinity' score which it says will provide a 360 degree view of the media consumption and purchasing habits of fans. More
Magazine publisher Condé Nast has launched Spire, an ad targeting and optimisation solution powered by the data and insights platform of its sister company 1010data. More
Retail data giant IRI has extended its long-running partnership with natural, organic, and specialty products insight provider SPINS, to launch a new Shopper Intelligence solution for natural retailers. More
BrainJuicer has officially launched its 'System1 - Feel More: Buy More' creative agency, which taps the group's work in behavioural science and its belief that the emotional, instinctive 'System 1' brain trumps the rational, evaluative 'System 2' brain when consumers make brand choices. More
Ross Young, the founder of flat panel research specialist DisplaySearch, and former LG Philips Display exec Bob O'Brien have set up a new market research firm called Display Supply Chain Consultants (DSCC) in Austin, Texas. More
In the US, ad targeting specialist xAd has launched a real-time location intelligence platform called MarketPlace Discovery, which provides visual insights into foot traffic behavior in the physical world. More
In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has released what it describes as the 'first ever' consumer packaged goods (CPG) industry benchmarks for return on advertising spend (ROAS) and sales productivity metrics across media type. More
US-based Simmons Research has integrated national TV viewing data into its National Consumer Study (NCS). More
Facebook has launched three new solutions intended to drive people to brick and mortar shops and measure the number of shop visits and in-store sales following a Facebook mobile ad campaign. More
In the US, Nielsen Consumer Neuroscience has launched a suite of tools called Video Ad Explorer, which uses a variety of neuroscience technologies to predict in-market consumer sales and behavior. More
Customer data 'onboarding' specialist LiveRamp has integrated with Facebook, to enable users to uncover the link between the latter's ad campaigns and off-line sales, whether in stores, branch offices, contact centers or other brick-and mortar locations. More
In Minneapolis, WPP's GroupM has set up Team Arrow Partners, an agency combining analytics with creative media thinking and focused on servicing retailer Target. Jason Harrison moves across from Gain Theory to take the CEO role, while Nicole Pomerleau becomes Chief Client Officer. More
In the US, commercial vehicle association the HDMA has announced the setting up of a new research body as a successor to the Automotive Market Research Council, which was shuttered last December. Past AMRC Chair Adrian Ratza of Hino Trucks will chair the new body. More
In the US, Prosper Insights & Analytics has partnered with MacroSavvy to develop an index of consumer confidence and sentiment called the Spending Confidence Index, which integrates psychological and behavioral factors affecting spending. More
San Francisco-based ad targeting specialist Blueshift has launched a solution to help marketers build personalized recommendations based on real-time interactions at an individual customer level. More
Global airline alliance SkyTeam has launched a customer feedback tool called the SkyPriority Audit App, through which passengers can rate their travel experience. More
In India, newspaper and magazine circulation measurement body the Audit Bureau of Circulations (ABC) has partnered with Nielsen to launch a solution for accredited digital measurement. More
Location intelligence platform Near has launched a tool called Allspark, which uses public and proprietary data sets to enable users to visualise and analyse audience location, behaviour, demographic and interest-based data. More
Audience research agencies GeoPoll, Kantar Media and Cuende have launched a product called 'Pan-African OOH', providing a regular measure of out-of-home (OOH) media consumption across the continent. More
US-based customer experience management specialist Market Force has launched a mystery shopping app called Eyes:On, through which shoppers can view available assignments in their area, and submit shopping audits from their mobile devices. More
In New York, full service ad agency AKA has launched a research business called Show & Tell Broadway, using online surveys, in-person focus groups, and other tools to provide insights into how theatergoers interact with brands. More
Retail information provider The NPD Group has expanded its tracking service with the addition of data about the US cycling market. More
UK agency Future Thinking has launched a new approach called Skin Deep, using the technique of galvanic skin response to gauge consumer emotions. More
In the US, insights consultancy Actûrus has launched a tool called Brandvantage, which incorporates consumer attitudes and behavior data to enable brands to measure equity at the 'occasion' level. More
In Canada, call and conversation analytics firm Telmetrics has introduced a methodology called 'Social Dynamic Number Insertion', which attributes phone calls to specific social media ads, and enables marketers to build detailed customer profiles. More
Music industry execs have a new tool with which to assess the potential and performance of tracks and artists, courtesy of Israel-based tech platform Revelator. More
Amsterdam-based passive metering technology firm Wakoopa - now a subsidiary of GfK - has launched a marketplace giving researchers access to behavioral data on a global scale. More
In the UK, two veteran sports researchers have set up a new full service agency focused on the sector. Jack Murray was most recently Head of MR at Kantar Sport, while Michael Stone led research at Sports Marketing Surveys. More
Tokyo-based Cross Marketing Group (CMG) has launched a service called Virtual Insight 360° View, which builds a panoramic virtual store space from images and videos of an actual store, to provide an environment for surveying and observing participating shoppers. More
Australian industry body The Readership Works has added a media planning tool to its 'emma' cross-platform audience insights and readership survey, allowing planners to track the 'complete' readership of magazines over time. More
US marketing services company Connexity has enhanced its audience segmentation platform AudienceView, with a combination of online behaviour data collected by Hitwise and thousands of survey-based audience attributes from Simmons Research. More
Predictive analytics specialist Intalytics and location intelligence firm Cuebiq have announced a partnership which will integrate large, proprietary mobile datasets into predictive analytics solutions to help retailers with marketing plans and decisions, including the location of new stores. More
Nielsen has launched an online measurement platform called Mobile Game Tracking (MGT), to provide data and insight into the performance and consumer sentiment surrounding mobile game titles. More
Sister agencies ShopperTrak and FootFall have launched what they describe as the retail industry's first Global Traffic Index, tapping their vast database of retail behavior to provide insight into the number of shoppers visiting stores and shopping centres. More
Marketing software giant Adobe has added PlaceIQ's tools into its Audience Manager platform, to provide clients with access to location-based consumer audience data, measurement and analytics. More
Digital audience, brand and ad effectiveness analyst Effective Measure has expanded its coverage of the African media market into Kenya, Nigeria and Ghana, where it says there are 129.9 million Internet users. More
Ipsos innovation and forecasting business InnoQuest has launched a concept development tool, InnoConstruct, which promises to optimize products, simulate and compare scenarios, and help differentiate new offerings. More
Research technology provider Interactive Video Productions (IVP) has unveiled a 'Neuro Omnibus for Video Testing', allowing researchers to put their video in front of an audience of consumers and track their subconscious response. The Omnibus is supported by HCD Research. More
Lightspeed GMI has announced the US launch of a service called AmplifyR Appends, consisting of consumer datasets tied to an online survey panel. More
US-based mobile insights and advertising platform UberMedia has launched a new service called Cross-Media Local Visit Measurement (xLVR), helping marketers to assess how their media investments are driving foot traffic. More
Nielsen has launched a new service, the Total Channel Solution, promising its clients the ability to 'unify' all their data sets - proprietary and third party, across multiple platforms - and get 'a full picture view of all factors affecting their business '. More
Dublin based agency RED C Research & Marketing Ltd has opened a UK office, in Soho, London. RED C Research UK Ltd is a joint venture between the agency and Richard Barton and Charlotte Butterworth, both of whom left MD roles at Future Thinking in February. More
US researcher Gongos has formed a strategic partnership with Minneapolis-based consumer trends specialist Panoramix Global. The firms aim to provide corporate clients with a holistic understanding of the forces shaping their business including cultural context, business environment and consumer insights. More
TV and online ad targeting specialist Videology has extended its relationship with Nielsen to include audience segments from the latter's eXelate subsidiary, allowing better cross-screen segmentation. More
News broadcaster CNBC has launched an in-house commercial agency called CNBC Catalyst, with a focus on delivering research and data to help brands shape their campaigns. To help drive this effort, the firm has hired media researcher David Evans as Head of Data and Insight. More
Mobile audience targeting platform Go2mobi has partnered with location-based ad targeting firm Placed, to provide insight into 'mobile moments' that drive engagement, foot traffic and in-store revenue. More
In the UK, WPP firms Millward Brown and Kantar Worldpanel have partnered to develop a new solution called Sales Insights, which allows clients to evaluate digital marketing campaigns simultaneously on two measures: brand uplift and actual sales. More
In the US, retail information firm The NPD Group has launched a new service to provide measurement of diamond sales in the fine jewelry market. More
In the US, retail and healthcare data giant IRI has launched an eCommerce measurement and tracking service called E-Market Insights. More
Kantar Media has today announced a partnership with local audience data provider Eyeota. Beginning in the UK, the deal will give advertisers and media buyers access to pre-defined segments built from the research firm's TGI consumer and media study, for use in online ad targeting. More
Philadelphia-based b2b firm NAPCO Media has appointed a Director of Research, former Forrester analyst Nathan Safran, to lead a newly created market intelligence unit, NAPCO Research. More
US-based mobile campaign attribution analytics and optimization firm Kochava has launched a measurement support service for chatbots - artificial intelligence software which converses with humans via voice or text. More
Nielsen and eCommerce analytics company Profitero have partnered to incorporate the latter's Digital Shelf 360 suite into the former's eCommerce offering, allowing FMCG manufacturers to correlate digital shelf analytics with actual sales data. More
In London, video ad tech and emotion analytics platform Vyking has launched a suite of tools called ReactivAds, which deliver personalized ads based on real-time analysis of facial expressions. More
Marketing software firm Bridg has launched a service called Reveal, to enable restaurant operators to identify and segment customers, and to track behavior such as visit frequency patterns and spend per visit. More
Media services division Omnicom Media Group (OMG) has unveiled a new data-driven marketing agency network, Hearts & Science; and appointed Scott Hagedorn - formerly Chief Executive of its analytics division Annalect - as its CEO. More
Retail information provider The NPD Group has introduced an approach for identifying the value in dollars of individual product features, to help manufacturers and retailers make more informed product development and marketing decisions. More
In the US, TapInfluence and Nielsen Catalina Solutions (NCS) have announced they are working together to help CPG brands measure the in-store sales impact of their influencer marketing campaigns. More
In the US, location intelligence specialist Geofeedia has launched an enterprise version of its platform, through which organizations of all sizes can predict, analyze and act on geotagged posts from social media networks such as Instagram, Twitter and YouTube. More
US-based DIY research company SurveyMonkey has launched a mobile app insights platform, providing app publishers with data on more than a thousand mobile apps ad well as the overall app economy. The launch follows the acquisition of app data start-up firm Renzu. More
Music industry web site Mediabase, which offers airplay charts and analysis, has announced a partnership with music recognition and content sharing app Shazam, and will offer weekly analysis of the latter's top songs in the US, Canada and Europe. More
Facebook has teamed up with Tesco's data business dunnhumby to tie ads on the social network in with off-line sales. More
Four former Hall & Partners execs have launched a new London-based qualitative agency called Compton+Dean, focusing on brand and communications research. More
Nielsen has signed a multi-year agreement with cable and satellite television group DISH Network, to add the latter's aggregated set-top-box (STB) data to its National and Local TV ratings service. Nielsen says this is the first nationwide dataset to be calibrated with its panel. More
In the US, technology firm Pitney Bowes has launched a 'Single Customer View' software feature, to help organizations understand their customers in real-time across all channels of engagement. More
Travel data specialist ADARA has launched a new metric called the Traveler Value Score, to enable travel marketers to measure the potential value of a customer based on their spending over time. More
In the US, Interactive Video Productions (IVP) has launched a remote eyetracking tool called MobiLAB ET Online, allowing survey respondents to participate in studies from anywhere with a webcam and Internet access. More
Retail and healthcare data giant IRI has introduced a solution which links media exposure to actual off-line purchases down to the specific product and household level, in order to determine which digital media is most effective with target audiences. More
Adobe has launched a membership network for brands to share ideas about understanding their consumers, and delivering personalized experiences across devices at scale. More
Strategy and innovation agency The Sound has launched a dedicated content division called The Sound Media, which will harness the firm's anthropological and filmmaking expertise to produce documentaries and culture-focused content. More
In the US, automotive research specialist J.D. Power has developed an online app called SafetyIQ, to help auto industry users analyze vehicle safety data. More
GfK has partnered with local audience data specialist Eyeota, to make its regional purchasing power data available to advertisers in the UK and Europe, and help them tailor their online ads to specific income target groups by region. More
In London, digital customer experience software firm Q-nomy has launched a solution called Q-Flow Insight, to enable retailers and service providers to analyse customer journeys in physical stores and across online and mobile platforms. More
Microsoft has launched a service called Video Pulse, to help market researchers, political campaigners, brands and movie studios measure the recorded reactions of audiences and customers to ads, political campaigns or other digital content. More
WPP is linking the panels and other data sources of its Kantar / DIM division with the expertise and planning tools of its GroupM media investment management division, to launch LIVE Panel. The new consumer and media insight solution will help advertisers develop and measure 'precise and targeted' media plans. More
Kantar Media has enhanced its TGI Clickstream study with the addition of metered consumer mobile behaviour, including phones and tablets. More
Shopper insights specialist Nielsen Catalina Solutions (NCS) and media giant Time Inc. have teamed up to launch a cross-platform ad measurement tool, tracking the quantifiable in-store sales impact of campaigns across print, digital and TV. More
Cello's social media intelligence division Pulsar has launched a quarterly study called 'Dashboard', to uncover insights around car brands and their digital audiences. More
Online community and survey tech provider Toluna has added a tool called PowerAttitudes to its QuickSurveys DIY survey platform, to enable marketers to generate 'immediate insights' on the consumer attitudes driving usage and purchase behavior. More
In the US, neuroscience research specialist HCD Research has partnered with testing lab provider IVP to offer integrated sensory research and user experience (UX) services. More
In the UK, retail and healthcare data giant IRI has partnered with retail media agency Capture, to enable supermarkets and brands to track the real-time effects of their in-store marketing material. More
Sagaci Research has opened an office in Luanda, Angola - its second base in Portuguese speaking Africa after the opening of the Maputo, Mozambique office in 2014. More
Outdoor ad company Clear Channel Outdoor Americas (CCOA) has launched a suite of research, data and analytics tools called RADAR, to help advertisers and agencies reach their target audiences and measure the impact of their Out-of-Home (OoH) campaigns. More
In the US, retail information firm The NPD Group has introduced a pre-market sales forecasting service, which can be used to assess and improve the sales potential of new and revamped products and services before they are launched. More
Millward Brown has partnered with on-demand online community specialist GutCheck to launch a qualitative tool called Pre-LinkNow, which offers a copy-testing framework to help marketers better understand ad performance. More
UK agency Conquest is launching a 'brand love' measurement tool called Charismatix, which combines avatar-led online technology with cognitive science and enhanced implicit testing to understand what links customers to brands, advertising and products. More
Nielsen is expanding its eCommerce measurement solution to the US market, to serve the needs of both retailers and manufacturers. The solution will be integrated into Nielsen's current measurement services and will be available to US clients later this year. More
In the US, retail services specialist SLI Systems has introduced a dashboard that measures how customers interact with retail eCommerce sites. More
In India, TV rating body BARC and Nielsen/Kantar joint venture TAM India have formally launched their meter management company, Meterology Data Pvt Ltd. (MDL). BARC will have full control with a 51 percent stake in MDL, while TAM India will own 49 percent. More
In the US, consumer technology-driven market research firm Touchstone Research has launched a new division called Touchstone VR, to provide MR services to the virtual reality and augmented reality (VR/AR) industries. More
US consumer data giant IRI has expanded its retail offer in Europe with the launch of a solution called IRI Holistic Retail Solution (IRI HRS), combining analytics from many retail data sources in a single unified platform. More
Cambridge, MA-based GuestMetrics, which provides Point-of-Sale transaction analytics and insights for the food & beverage, hospitality and financial services sectors, has announced a new analytics platform and dashboard. More
Incentive software platform 360incentives has changed its name to 360insights, and launched a new service called the Channel Success Platform. The firm recently announced it had secured $10m in funding to support development of its predictive analytics offering. More
In Australia, insights consultancy fiftyfive5 has expanded into retail strategy, category management and shopper insights, appointing Sue Temple as Director Shopper and Category, and Peter Firth as a Consultant. More
New York-based social media intelligence firm Unmetric has launched a data visualization platform called 'Track', to enable marketers to follow brand competitors on social media in real-time. More
In the UK, retail behaviour specialist Shoppercentric has introduced an annual study called the 'Shopper Stock Take' index, tracking consumers' thoughts and feelings about the grocery retail sector. More
Consumer data giant IRI has allied with Yieldbot, which offers publishers a marketplace to monetise real-time data about the purchase intent of their visitors. The deal will help connect online campaigns to in-store sales, and analyse the relationship between the two. More
In New York, Nielsen has promoted Matt O'Grady to the position of Chief Executive Officer of its shopper insights specialist Nielsen Catalina Solutions (NCS). More
In London, start-up company people.io is trialling an app allowing consumers to trade information about their tastes and preferences for credits, exchangeable for goods or services. More
Drinks sector joint venture Nielsen CGA has launched an on-premise measurement service for US alcohol beverage clients, called Brand Index. The service is already available to European clients. More
San Francisco-based retail analytics specialist Prism has launched a mobile app called simply Insights, providing retailers with real-time data about store performance, as well as low bandwidth imagery from store cameras, on their iOS and Android devices. More
ThinkNow Research, which until now focused purely on the US Hispanic consumer segment, has expanded its coverage to include African-American and Asian demographics. More
Nielsen is expanding its Twitter TV Ratings to include Facebook conversations, and has renamed the service 'Social Content Ratings'. The firm says it also plans to integrate Instagram at a later date. More
US-based consumer behavior and location-based analytics specialist ShopperTrak has introduced a new Advanced Analytics platform, integrating multiple data sets to provide additional insights for retailers and mall owners. More
IBM has acquired Koblenz, Germany-based anti-fraud software firm IRIS Analytics, for an undisclosed sum; and simultaneously announced the launch of a cloud-based service for retailers, IBM Dynamic Pricing. More
UK-based independent media company Dennis Publishing has appointed J.D. Power veteran Brian Walters as Director of Research and Insight, tasked with developing its Driver Power car ownership survey into a standalone brand. More
In Europe, Nielsen has launched a Customer Experience practice, building on its alliance with CEM software firm ResponseTek and centred around the Nielsen Listening Platform, a real-time customer feedback platform the two announced a year ago. More
Ipsos has rolled out its suite of location-based tools, powered by Google Consumer Surveys, in the Asia Pacific region. The initial launch covers Japan and Australia. More
In the US, inventory optimization and demand planning software developer JustEnough has released a new feature called Customer Insights, to help retailers analyze customer data and help optimize assortments, promotions and pricing. More
London-based brand consultancy TransgressiveX has launched a proprietary tool called The Brand eXchange Power Survey, which analyses implicit (as opposed to rational) consumer response, to understand the impact of a brand at each point in consumer journeys. More
WPP agency MediaCom has set up a global partnership with emotional analytics specialist Realeyes, to incorporate emotion measurement technology into its content testing and media planning services. More
Mobile location data platform UberRetail has teamed up with geospatial business intelligence consultancy B.I. Spatial and US shopping center data source Directory of Major Malls (DMM), to analyze shopping centers and malls using mobile device GPS data. More
Customer data pioneer dunnhumby has announced a partnership with Aptaris, whose software manages and integrates clients' marketing and promotions management. Clients will gain new tools for scenario planning, forecasting and response measurement. More
First Insight, which helps brands incorporate the voice of the customer into the design of new products, has launched a new process called ForeSight, to help users measure their own product success rates and benchmark them against industry peers. More
Nielsen has partnered with alcohol industry analytics specialist BARTRENDr to launch a real-time mobile insights tool called Nielsen Bar Moments, which will analyse conversations taking place among alcohol consumers at bars and social gatherings in real-time. More
Millward Brown and comScore have teamed up to connect validated ad viewing with changes in consumer behaviour, helping brands assess the performance of their digital advertising. The service will cover 'all markets outside the US, Canada and Taiwan'. More
Dublin, Ireland-based online store analytics provider Clavis Insight has launched a new service, Advanced Amazon Analytics (AAA), which includes technology to track activity, pricing and availability for client and competitor brands on the retail giant's one hour delivery app, Amazon Prime Now. More
US consumer data giant IRI has partnered with location intelligence firm PlaceIQ to provide marketers with insights into shopping journeys, and to examine how information about off-line purchases can be used to target advertising. More
In the US, member-based advisory company the Latinum Network has launched a platform called the Shared-Cost Insights Accelerator, through which companies can access data about America's multicultural consumers. More
GfK has added 360-degree product view capabilities to its Spex Access suite of services, to provide shoppers with a more detailed look at items before making a purchase. More
Publicis-owned digital intelligence network VivaKi China has partnered with web sites China Unicom, BabyTree and Alibaba, to access their data and provide an audience profiling / targeting service. More
Multi-screen measurement specialist Rentrak has launched a service called Swift, which provides the global movie industry with a single source of box office sales reporting data. More
Manthan Systems, which develops business intelligence (BI) and analytics for the retail and consumer packaged goods sector, has launched a new tool called 'Retail Analytics' combining enterprise BI data and ad hoc analysis. More
Full service agency Morpace and influencer marketing specialist Keller Fay Group have partnered to offer word of mouth (WOM) advocacy and influencer research and consulting services to clients in the automotive sector. More
Technology firm Tobii is claiming a world first with the launch of a large-scale survey panel providing continuous online attention data from eye trackers. The data will come from 1,000 homes representing the Swedish population. More
New York-based mobile ad targeting specialist 4INFO has partnered with WPP's Kantar Shopcom to enable SKU-level targeting for retailers across more than fifteen categories. More
US-based SIS International Research has launched a new practice called SIS Big Data Solutions, complementing its traditional research methods by applying big data across all industry segments. More
Ad measurement firm iSpot.tv, and attribution specialist TVSquared have jointly launched a solution which they say will enable brands to understand the impact of TV advertising on sales, within hours of a commercial airing. More
Nielsen has announced the official launch in China of a service tracking brand and model share for smart devices. Nielsen Device Share (NDS) is compiled in collaboration with independent Chinese big data service platform TalkingData. More
Online marketplace eBay is beefing up its predictive targeting offer in the UK with new tools and segments to help advertisers personalise their promotions. Segments cover Christmas shopping behaviour and different phases of parenthood. More
Madison, Wisconsin-based Networked Insights is partnering with Twitter to provide new levels of insight and analytics based on the latter's recently launched Audience API. More
Consumer tracking firm The NPD Group has launched a new analytic service integrating clients' own segmentation schemes with sales and market share 'data of record' for every industry and country covered by its survey-based trackers. More
Big data game analytics and marketing company deltaDNA has added a new data visualization platform to its offering, helping data scientists and marketers understand trends and patterns in game data. More
GfK has introduced a new brand and communications tracking platform, providing real-time access to data, dynamic 'hot alerts' based on a variety of KPIs, and data visualization tools. More
UK-based BrainJuicer has introduced a new methodology which taps into consumers' likelihood to select brands while on auto-pilot, in order to understand the current strength of a brand and predict whether it is likely to be growing or declining a year from now. More
US-based beacon proximity and location intelligence specialist inMarket has launched a product called Quantum Receptivity, to predict when consumers are planning their next store visit and are most receptive to brand messaging. More
Location-based tech specialist SIM Partners has added a suite of insight tools to its local marketing automation platform, Velocity. More
Focusing in on its role as an all-round audience measurement firm, comScore is selling its BI service Digital Analytix to Adobe; entering a strategic partnership with streaming service Spotify; and launching a household media measure called the 'Total Home Panel'. More
ORC International has extended its long-established CARAVAN omnibus product with the launch of an Online Omnibus Survey of Hispanic consumers. More
Retail intelligence and digital marketing solutions provider Engage3 has launched a new competitive intelligence platform called MissionControl. More
Product research and sensory testing company Contract Testing Inc. (CTI) is moving to a new location in Grand Rapids, Michigan. More
In a London museum, cultural and semiotic insight specialist Space Doctors has launched an installation called Choco-Phonica, consisting of a series of booths which explore consumers' relationship with chocolate through sound and taste. More
Australian firm Local Measure, which provides customer intelligence for the tourism sector, has expanded to the US with an office in Miami. The new office will help local hotels, malls, airlines and attractions extract customer insights from publicly shared social media posts. More
In-store marketing analytics provider NOMi has been awarded a patent for the tracking and analysis technologies available in its Brickstream LIVE sensor device. More
Computer vision technology developer SensoMotoric Instruments (SMI) has introduced an automated analysis solution for mobile eye tracking data. More
Nielsen and GfK have announced a partnership for future co-operation within the book sector, with the aim of helping clients identify multinational trends and giving them more detail on market developments. More
Digital TV and DVR pioneer TiVo has announced that its TiVo Research audience measurement division will provide free TV ratings from the first quarter of 2016, in order to 'celebrate' comScore's forthcoming acquisition of Rentrak. More
Eye tracking technology pioneer Tobii has released two new products, the Tobii IS4 eye tracking platform and Tobii EyeChip, geared towards integrating eye tracking features into a wide range of consumer devices. More
In India, Nielsen / Kantar joint venture TAM Media Research and WPP agency IMRB International have jointly launched a cross-media consumption data service called TeleWeb Audience Measurement, covering TV and online platforms. More
In the US, retail and healthcare data giant IRI has tagged a million of Research Now's consumer panelists using its 'propensity-to-purchase' ProScores models, enhancing its ability to select consumers and shoppers based on their predicted purchase behaviour. More
US-based direct marketing and targeting giant Harte Hanks has introduced a solution called Total Customer Discovery, to provide 360-degree profiles of target customers across multiple online and off-line channels. More
Three founders of US full service agency Dialogue have renamed the company Alter Agents, and launched a CPG research platform called Shopper STAT. The fourth partner, Patrick O'Neal, will continue to deliver qual research and strategic planning under the Dialogue company name. More
In the US, Teradata Marketing Applications, a division of big data analytics platform Teradata, has partnered with micro-location tech firm Localz to provide iBeacon tools delivering personalized content direct to an individual's mobile device. More
London-based brand and comms research specialist Hall & Partners has formally launched a mobile-focused division called Tempo, which uses technology to gather 'in the moment' feedback in the form of data, pictures, video and stories. More
US-based customer service platform Zendesk has introduced a machine learning and predictive analytics feature called Satisfaction Prediction, which uses historical customer survey results to predict which individuals are likely to provide negative feedback. More
Luxury department store Harrods is investing in audience measurement technology, to help understand which customer types are watching its in-store advertising screens. More
In the US, HCD Research has introduced a suite of neuroscience-based video game research tools, which when combined with traditional research methods promise a 'comprehensive view' of respondents' non-conscious and cognitive responses to video game concepts. More
Consumer information specialist The NPD Group has combined two of its units - the Video businesses within its Entertainment practice, and its Connected Intelligence division - and created a distinct new practice area for its BrandLink product, led by VP Barbara Zack. More
Oxfordshire, UK-based MMR Research Worldwide has launched MMR Express, a suite of tools for rapid and cost-effective insights. The solutions include screening, concept and package testing and optimisation, online focus groups and video, and rapid sensory evaluation. More
London-based research firm YouthSight has launched a tracking tool called SYN, to help marketers understand the behaviour of those in the 16 to 24-year-old age bracket. More
In the US, Nielsen has launched a service called 'Homescan Consumer Moments', which uses mobile app technology to research consumers' eating and drinking habits. More
UK commercial radio association Radiocenter has launched a new tool called Brand Music Navigator, to help advertisers and agencies optimize their use of music to strengthen brands. More
Los Angeles-based media and entertainment company AwesomenessTV has launched a new firm called Wildness, offering research and strategy services for brands engaging with youth culture. More
In India, TV rating body BARC has commissioned Nielsen to conduct what it is describing as the country's largest universe estimation study on television ownership and viewing habits. More
GfK has announced it now has all the assets needed to fully evaluate ads across media - including at a brand impact level. This involves the actual measurement of individual exposure to ads, as well as attribution of those exposures across multiple devices and different ecosystems. More
In London, shopper analytics specialist Walkbase has partnered with Samsung to provide in-store analytics to retailers who use the electronics giant's digital screens. More
UK-based online specialist BrainJuicer has launched a new communications testing tool called ComScan, providing overnight measure of the 'emotional resonance' of creative. More
US-based business information and analysis specialist Neustar has partnered with Kantar Shopcom, to help marketers measure the impact of their off-line and online marketing initiatives. More
Cubic Corporation company Urban Insights has teamed up with financial giant MasterCard for a new travel data platform promising to help planners and developers develop 'smarter, more inclusive cities'. More
Colorado-based cannabis industry data and insight provider BDS Analytics has officially launched with a $1.5m round of investment funding. More
In the US, audience measurement specialist Rentrak has partnered with retail and healthcare data giant IRI, to expand the delivery of TV insights data. More
European auto industry information provider Deutsche Automobil Treuhand (DAT) has partnered with GfK to create a range of new products for car dealerships, manufacturers, importers and end consumers. The pair will also develop joint services covering the entire life cycle of a vehicle. More
GfK has partnered with the Vietnam Society of Travel Agents (VISTA) to launch a new reporting currency for the country's travel industry, based on forward booking info supplied by participating VISTA members. More
Nearly two decades on from its US launch, Kantar Retail has rolled out its PoweRanking study in the UK. The study probes manufacturers' views of the major retail chains, and flags up key areas for performance improvement. More
Japanese research and online panel provider GMO Research, Inc. has agreed a strategic capital and business alliance with Chinese ad network Ignite Vision Holdings, making its China Cloud Panel 'the number one panel in China in terms of reach'. More
Cross-Tab-owned emerging markets panel specialist Borderless Access has launched a behavioral profiling capability for its panelists across twenty countries, allowing it to target consumers on the basis of their brand usage and consumption patterns. More
Mobile marketing tech company Fiksu has launched a service called Mobile Audience Platform, which allows clients to identify, define and target specific groups of mobile consumers. More
Nielsen and multicultural consumer MR specialist Culturati have partnered to launch a new segmentation model, to help clients market to the Hispanic demographic in-store and elsewhere. More
In the UK, retail and healthcare data giant IRI has introduced a solution called Digital Active, to help FMCG marketers isolate and measure the effect of digital media spend on FMCG sales in-store. More
UK-based consultancy FreshMinds has launched an ideation approach called Spark, promising to help brands in the early stages of the innovation process by generating ideas for new products and services. The firm's existing product suite has also been upgraded. More
In the US, the AARP (formerly the American Association of Retired Persons) has set up a full-service marketing agency called Influent50, to help brands communicate and market products and services directly to those aged 50 and over. More
Retail and healthcare data giant IRI has partnered with workforce management specialist Gigwalk to provide retail intelligence to CPG brands. More
US-based voice-of-customer technology firm OpinionLab has released a new version of its product, enabling brands to connect consumer feedback gathered through digital channels such as smartphones, with specific physical locations. More
TV audience rating body BARC India has confirmed that it has partnered with Nielsen/Kantar joint venture TAM India, to form a new meter management company. According to a statement issued by BARC, ratings data produced by the new firm will be the sole trading currency for the country. More
In the US, retail and healthcare data giant IRI has launched a point-of-sale (POS) tracking service for the 'on-premise' marketplace, which includes outlets where food and drink are consumed such as bars and restaurants. More
Brand tracking researcher Nepa UK has partnered with qualitative social media intelligence specialist Bakamo Social, promising their shared clients a holistic understanding of consumer behaviour. More
In the US, audience measurement specialist Rentrak has partnered with advance ticketing firm MovieTickets.com to produce a suite of marketing, planning and ROI measurement tools for the movie and TV industries. More
In India, eCommerce technology specialist eShopbox has launched a business intelligence (BI) insights platform, to help fashion brands monitor product performance, optimize marketing strategies, and plan for product assortment, based on the behavioral analysis of their consumers. More
WPP and it subsidiary Millward Brown (MB) have conducted their inaugural BrandZ brand equity study in Indonesia, uncovering the country's top 50 most valuable brands. More
'Tis only a rumour at this stage, but an Indian online publication suggests that long-time rating agency and Nielsen / Kantar joint venture TAM Media Research is talking to new audience body BARC about a 'merger' - which considering their previous relations would be some turnaround. More
In the UK, retail and healthcare data giant IRI has appointed Stephen Lampard as Head of Convenience and Stuart Byron as Head of Impulse for its recently launched Convenience Market Place initiative. More
Israel-based software solutions firm Nice Systems has launched a new solution called 'NICE Journey VoC' which combines Voice of the Customer and journey mapping technologies to help clients reach customers who are at risk of defection. More
In the US, data collection and fieldwork services firm Opinions Ltd has opened a new facility in the Northeast Mall in Hurst, Texas - its 28th mall-based facility to date. More
Consumer data firm dunnhumby has upgraded its Behavioural Attitudinal Research (BAR) tool, to enable brands to measure themselves against their competitors based on chosen brand attributes. More
In the US, e-mail analytics specialist Return Path has launched a new 'Consumer Insight' service, providing a detailed view of the spending patterns and brand loyalties of more than two million consumers. More
Twitter has announced the launch of a service allowing clients to target advertising at audiences for particular events, as they happen. More
GfK has added a predictive analytics capability to its 'Echo' customer experience management (CEM) solution. More
The Board of New York-based circulation body the Alliance for Audited Media (AAM) has approved plans to enhance its Media Intelligence Center database, and to expand reporting options for US and Canadian newspapers. More
London-based customer retail specialist Perception Research Services has launched a new hybrid quant and qual methodology for evaluating e-commerce offerings. More
US-based marketing and communications specialist HCD Research has struck an agreement with sensory research specialist SENSANALYSIS, to co-develop and market products and services integrating neuroscience methods and qualitative 'multi-sensorial' research tools. More
Fresh from a big investment last month, Mumbai, India-based analytics and research company Hansa Customer Equity (Hansa Cequity) is to set up a customer marketing institute offering training in data science, technology, digital and campaign management. More
Nielsen has partnered with atVenu, a tool that helps musicians track and report sales via mobile and online while on tour. The deal will enable artists to report their venue sales through Nielsen's music reporting tools. More
The firm behind Zappix, a mobile app that turns phone voice menus into visual menus, has enhanced its SmartPhone IVR solution with a package allowing clients to create, distribute and analyze mobile customer service surveys. More
Japanese research and online panel provider GMO Research has partnered with lifestyle and brand-focused loyalty card provider BCARD, adding more than three million Malaysian consumers to its platform. More
Kantar Media has launched an app called 'TGI Target Snapshot', to enable agency execs to access and understand insights into a range of consumer behaviour, including brand usage, consumption levels, shopper type, demographics and media consumption. More
Travel industry technology firm Amadeus has launched a suite of intelligence tools giving travel agents worldwide access to data and insights for business growth and strategic decision-making. More
Shopper targeting specialist Valassis and point-of-sale analytics provider Retail Solutions Inc. (RSi) have announced a partnership to help retailers and consumer goods manufacturers reach and attract local consumers. More
Retail and healthcare data giant IRI has partnered with e-mail analytics specialist Return Path, to offer FMCG clients insights from eCommerce receipt and transaction data. More
Nielsen is to launch two new analytical services within its Buy consumer purchase data unit: Marketing ROI Snapshot and Revenue Management & Optimization (RMO). The company says the tools will help mid-sized businesses with marketing and sales effectiveness. More
Nielsen has launched a solution called the Design Navigator, which uses eye tracking technology to help marketers improve the effectiveness of package design. More
In the US, retail analytics specialist Euclid has launched a solution called EventIQ to measure the impact of in-store activities on traffic, customer behaviour and sales. More
In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has introduced a new approach to audience segmentation which uses purchase data to identify the most likely buyers of a CPG product, and target advertising to maximise sales. More
TNS has announced the launch of Social TR*M, an approach which combines traditional surveys with social media analysis to give deeper insight into consumers' feelings about products and services. More
Ipsos' product testing wing ProductQuest has integrated the neuroscience technique known as Implicit Reaction Time (IRT) into its evaluations, to help clients probe consumers' non-conscious perceptions of their products. More
In the US, mobile data tools provider SessionM and MR firm Phoenix Marketing International (PMI) have announced a partnership giving access to a 'mobile-first' panel of more than twelve million consumers. More
NYC-based television ad targeting company Simulmedia has launched a data-driven targeting platform called VAMOS, which uses data science to reach linear TV audiences. More
Digital ad management company Sizmek has partnered with retail data specialist Retailigence, to enable brands to incorporate real-time and off-line shopping data into ads on all screens, and ultimately drive in-store foot traffic at brick-and-mortar retail locations. More
Mobile performance measurement specialist appFigures has launched a native iOS app, to help developers track and analyse app store performance. More
Kantar Media has launched a tool called TGI Digital Planner, which taps into off- and online behavioural data from its TGI consumer insight study, to help identify the most appropriate target for advertisers. More
Analytics firm Absolutdata has released a cloud-based, automated decision support tool for concept testing, NAVIK, which it says will allow researchers, brand managers and product managers to go to market with new ideas 'faster than ever before'. More
FEPE, the worldwide association of outdoor advertising companies, has partnered with a consortium of firms to develop what it claims will be the first standardised industry approach to measuring digital out-of-home (OOH) audiences. More
Marcoms network MDC Partners and its digital strategy agency Doner have launched a specialist multicultural business called Cultura United Agency, offering full-service ad and PR expertise driven by insights across Hispanic, African American and Asian audiences. More
US consultancy Tractica has launched a subscription-based market research and analysis resource called the Digital Health Advisory Service, offering technology and competitor trend analysis and market growth dynamics for the digital health sector. More
Ipsos innovation and forecasting business InnoQuest has introduced a new approach combining overnight concept testing with optimization - helping to identify high potential concepts and then providing guidance on how to make them more likely to succeed in-market. More
German beer manufacturer Astra Bierre is using facial recognition technology embedded in an outdoor digital advertising board, to target potential female beer drinkers. More
In New York, the Cabletelevision Advertising Bureau (CAB) has been replaced by the Video Advertising Bureau (VAB), with a remit to spearhead research to quantify the 'selling power' of TV content. More
In Australia, real-time marketing tech firm Signal has announced a partnership with beacon technology provider iProximity, promising marketers the ability to connect customer journeys across channels, target promotions accordingly, and even alert sales staff to the arrival in-store of a hot prospect. More
Technology sector media and services company IDG Communications has launched a suite of 'account-based' b2b marketing and targeting solutions, ABM360. The tools use IDG's purchasing intent and buying behavior data and will be enhanced in the coming months with further predictive analytics features. More
WPP has acquired a majority stake in London-based and data-driven sports marketing agency Two Circles Ltd, and will immediately incorporate it into ESP, a new global agency within GroupM serving rightsholders from the worlds of sports and entertainment. More
Roy Morgan has announced an exclusive partnership with location technology provider AdNear, allowing the research firm's Helix Personas segments to be targeted on over 11 million mobile devices across Australia and New Zealand. More
In London, mobile app quality specialist Perfecto Mobile has launched the Mobile Test Coverage Index, a benchmarking service to help app developers and marketers test their products on the most appropriate devices and systems. More
US cinema ad network National CineMedia has changed its name to NCM and launched two new audience-targeting tools, Cinema Audience Targeting Optimizer (CATO) and Cinema Accelerator. More
In the US, location-based ad platform SITO Mobile has rolled out a solution called Project Lynx, through which clients can first advertise a product on the big screen, and then target moviegoers' mobile devices with messages relating to that ad. More
UK trend forecasting business WGSN has launched a crowdsourcing-based product called StyleTrial, which uses big data analytics and consumer panels to predict the likely performance of fashion items, and to identify best sellers before they hit the shop floor. More
Research-led media group Light Reading has launched its first region-specific research service, focusing on Africa and the Middle East (AME). More
Ipsos Healthcare has introduced its syndicated services to the Middle East and North Africa (MENA), to help drug companies better understand region-specific disease dynamics and physician prescribing habits, and plan for the launch of pharmaceutical drugs. More
Paper-based packaging firm Smurfit Kappa has launched a service called 'Shelf Smart', to help retail clients improve product performance at the point-of-purchase. More
Online fashion retailer Zalando has opened a 'Fashion Insights Centre' in Dublin's Silicon Docks, and plans to recruit up to 200 new staff for it over the next three years, including specialists in big data, data science and engineering. More
North of England-based agency DJS Research has launched Chatter Zone, an online market research community for parents, kids and teens. More
In London and Hong Kong, two branding veterans have set up a new company called WeAreFearless, using consumer neuroscience to help clients understand brand partnerships, experiences and storytelling. More
In Cincinatti, staff from dunnhumbyUSA, the joint venture between retail analytics pioneer dunnhumby and grocery giant The Kroger Co., are being moved into a new agency. To be known as 84.51°, this will be wholly owned by Kroger, will use dunnhumby's tools under licence, and will employ around 500 people. More
Manchester, UK-based mobile research tech firm RealityMine is expanding its syndicated TouchPoints and passive measurement business to 20 new markets worldwide; simultaneously securing rights to the TouchPoints name and the services of the co-founders of USA TouchPoints. More
Nielsen has teamed up with Chinese eCommerce company Alibaba to launch a solution called 'New Offer Advisor', to help online retailers analyse their eCommerce performance, identify areas of market potential, and drive product innovation. More
Retail and healthcare data giant IRI has launched a suite of services to provide insights into the product innovation and development process - from product concept and testing to post-launch assessment. More
Retail and healthcare data giant IRI has partnered with digital research specialist comScore and audience analysis firm Rentrak to launch a solution linking cross-media advertising to actual shopping behavior. More
Online research and marketing analytics firm MetrixLab has introduced a device agnostic package testing solution called COMPACT, allowing users to analyse packaging designs. More
UK agency eDigitalResearch has added the facility to embed surveys directly into its clients' apps and trigger feedback prompts via beacon technology. More
US-based HCD Research has launched a video game research division, combining neuroscience tools and traditional research methods to probe consumers' subconscious and cognitive response to video game concepts; andh as hired game development exec Josh Drescher to lead it. More
US consultancy Guidance is launching a Retail Strategy Solutions practice and has named eCommerce veteran Brian Beck to lead it. More
Research and technology firm Instantly is to build a research panel focused on South Asian audiences in the UK, on behalf of ethnic audience research specialist Quant Edge Ltd and known as Multi Cultural Britain Think. More
US publisher Progressive Business Media, which owns eight titles in the home furniture, furnishings and gift markets, has launched a new research division. The unit, Progressive Market Research, will be headed by Director of Research Dana French. More
Music streaming service Spotify has launched a targeting service that will deliver ads based on consumers' apparent moods, and their demographics. More
In the UK, consumer insight and brand consultancy Nutshell has launched a mobile app which can host traditional surveys, supplemented by uploads of photos or video clips. More
New York-based trend tracking company Fashion Snoops has launched an online creative platform for cultural trend research, analysis and presentation. More
Nielsen Book has announced a partnership with Chinese retail tracking service Openbook. The deal promises clients in the English language book markets in the US and UK a better understanding of the market in China, and vice versa. More
Outdoor advertising company Primesight has partnered with mobile research and sample specialist On Device Research to launch a solution called Primemobile Live, described as the first real-time reporting platform for outdoor ad campaigns. More
Ad targeting specialist xAd has launched a tool called Blueprints, to deliver ads to consumers shopping near brick-and-mortar retailers, then track that those ads reached the right targets on their mobile devices and that the ads spurred shoppers to enter the advertiser's store. More
San Jose, CA-based in-store big data analytics specialist RetailNext has packaged up its solutions into a service called the 'Accelerator Kit', to help retailers better understand shoppers and shopping behavior. More
IBM is to invest $3 billion over the next four years to establish an Internet of Things (IoT) unit, which will capitalize on the company's expertise in gathering, combining and making sense of real-time data gathered from a variety of sources. More
Nielsen has announced a strategic alliance with RetailNext, which provides in-store analytics for bricks-and-mortar retailers. Nielsen becomes RetailNext's preferred channel for its service, which uses cameras and mobile tech to track shopper activities. More
GfK is planning to expand its point-of-sale (POS) pet retail outlet panel to Canada, targeting regional retailers and manufacturers across the category. More
Software and services provider NeoGrid has partnered with Nielsen to launch two new products for the Latin American supply chain market. More
Today we're launching a new recruitment site, 1potato, dedicated to opportunities for data and analytics professionals. Many readers and users of MrWeb / DRNO have been asking for something like it for years, and with the big data / data science boom, the time should be ripe. More
Ask Afrika CEO and founder Andrea Rademeyer has moved back to South Africa, and will reportedly add the responsibilities of Chairman Ken McArthur to her remit as he retires after just ten months in the role. Meanwhile the company is launching a new benchmark survey focused on consumers in the country's townships. More
Research and technology provider Instantly has announced partnerships with location-based mobile advertising specialist xAd and Vistar Media, which it says will expand its Ad Effectiveness offering. More
Polling software firm CivicScience has enhanced its InsightStore enterprise platform with the addition of tools for viewing, analyzing, and reporting on real-time and historic consumer research data. More
Kantar Worldpanel has increased the size of its panel in Saudi Arabia from 2,000 to 3,000 households. More
Mobile app performance measurement specialist appFigures is now providing app store analytics data alongside other mobile marketing data within the Adobe Analytics platform. More
US software giant Salesforce has launched a new tool which analyzes customer engagement and proactively delivers new recommended content, products or offers to consumers. More
In the US, Kantar Shopcom has teamed up with retail data giant IRI to create a portfolio of solutions for all-outlet, multi-channel media planning, targeting and measurement, based on a traceable view of more than 95% of total US consumer packaged goods spending. More
London-based online community specialist Verve has added Apple's iBeacon technology to its Community Panel app, allowing it to track individual members as they travel into and around stores fitted with the iBeacon device. More
GfK has partnered with travel intelligence specialist ForwardKeys, to offer clients a more 'holistic' view of the travel supply chain. More
Recently rebranded research technology company Instantly has teamed up with mobile location-based platform Vistar Media, to measure the effectiveness of ad campaigns across out-of-home (OoH) media. More
Customer intelligence software company Vision Critical has launched a platform called the 'Sports Fan Council', through which teams can harness the collective wisdom of their supporters. More
Toy manufacturer Mattel has created a new Internet-connected Barbie doll, which listens and responds to children who talk to her via Wi-Fi and voice-recognition technology, records resulting conversations, and sends data to a team of researchers to be analyzed. More
Retail and healthcare data giant Information Resources Inc. has formed an alliance with MR and management consulting firm Kline & Company, to serve consumer healthcare clients including over-the-counter (OTC) drug companies. More
In Chicago, Ipsos Loyalty has opened a Customer Experience practice, and transferred John Carroll to head it up. More
In Boulder, Colorado, former ABI Research leader and Pike Research founder Clint Wheelock has launched a new MR and consulting company called Tractica, which focuses on the understanding of human interaction with technology. More
LA-based research technology company Instantly (formerly known as uSamp) has introduced a new crowd-sourced insights tool called Product Watch, which alerts brands about newly launched consumer products and tracks their performance across key metrics nationwide. More
In the US, advertising research specialist Ameritest has opened a Brand Consulting division, to help clients define what their brands stand for. More
In Singapore, Nielsen is investing an initial sum of $SG 14m over the next five years in the launch of an 'Asia Innovation Centre', to encourage the development of new research and measurement techniques for organisations operating across the continent. More
Ad targeting and retargeting specialist Vizury has launched a retargeting app for the mobile gaming space. More
Hispanic MR firm ThinkNow Research has announced the launch of MovieLink, which it describes as 'the first agile movie trailer test for the Hispanic Community'. More
In the US, location analytics firm Birdzi has partnered with ProLogic Retail Services to allow retailers to deliver personalized offers to shoppers at the checkout. More
Former Infotools MD Ian Murray and Conquest Research Director Catherine Heaney have launched a new agency called house51, which will offer brand, communications and social research through a network of senior consultants. More
Analytic Partners has teamed up with social media consultancy Converseon and word of mouth (WoM) research firm Keller Fay Group to launch a new solution called Integrated Social Exploration Modeling (ISEM), combining on- and off-line data and marketing mix modeling to assess the value of WoM. More
Chicago-based research and consulting firm Technomic has launched a suite of consumer research tools called Consumer4Sight (C4S), to understand consumers' decision-making behavior and interactions with the foodservice industry. More
In the US, dunnhumby-owned price modeling and customer insight firm KSS Retail has introduced two features to help merchandising and category management teams integrate customer science and big data analytics into their pricing and promotions initiatives. More
US-based marketing and communications specialist HCD Research is introducing its integrated cognitive and applied neuroscience market research services across China. More
Marketing services conglomerate Havas has partnered with Universal Music Group (UMG) to develop targeting based on individuals' musical taste. More
UK high street fashion chain Monsoon Accessorize is combining shoppers' online and in-store purchasing history to offer personalised offers to them in-store. More
In the US, digital data marketer Peter Brooke has set up a new firm called Travel Tech Strategies, to help clients in the sector mine their existing big data to uncover trends in customer behavior, demographics and social media relationships. More
US retailer Target Corporation is creating a 'center of excellence' to strengthen its data, analytics and business intelligence capabilities. The initiative will be led by Paritosh Desai in the new role of Senior Vice President, Enterprise Data, Analytics and Business Intelligence. More
In the US, location analytics firm PlaceIQ has partnered with media agency Starcom MediaVest Group (SMG) to develop a platform called SMG MAPS, which uses consumer behavior insights for media planning, activation and measurement. More
Stockholm, Sweden-based High Net Worth Individuals specialist Red Carpet Research (RCR) has launched an access panel, LuxuryOpinions.com, billed as the first of its kind in Europe. More
US-based software firm Lexalytics has launched a new version of its Salience multi-lingual text analysis engine, which includes an assessment of a customer's intent to buy, sell, recommend or quit. More
App store analytics and market intelligence specialist App Annie has launched a new service called Audience Intelligence, which offers publishers in-depth analysis of app users' demographics, related apps and sentiment data. More
UK-based mobile video MR specialist VoxPopMe has expanded to Singapore with the appointment of Robert Fry as Managing Director, Asia Pacific. The firm has also launched an app for iPhone, with an Android version available early in 2015. More
In Turkey, full service agency Barem and retail panel specialist OPR Research have signed an agreement to provide mutual clients with a combined range of 'new generation' information services. Separately, OPR exec Ali Levent Orhun will join Barem in January as CEO. More
In the UK, app developer Mobikats has launched the Beura iBeacon Mobile Marketing Platform, which will allow brands to track audiences in real time and deliver tailored services including rewards points and service information. More
Buses in Norwich, UK, are piloting a new initiative using beacon technology to deliver location-based messages from retailers to passengers' smart devices. More
Digital out-of-home advertising company MediaZest has launched a retail analytics product, using facial recognition technology to help retailers understand store dynamics and trading patterns, and improve service. More
MMR Research Worldwide (MMR) has launched a new Sensory Science Centre in Singapore, with a panel of thirteen sensory assessors led by newly appointed Sensory Director Antonella Scarabelli. More
Software giant Adobe has launched a new product called Intelligence Location Marketing, allowing companies to engage their customers with relevant content and messages based on their proximity to iBeacons. More
Online shopping comparison web site mySupermarket has introduced a service through which FMCG marketers can track the impact of their campaigns, product sales, and market share across all the main supermarkets in the UK. More
San Diego, CA-based MR consultancy TrendSource has introduced a mobile research solution called aAmplify, allowing consumers to give feedback on their experiences and satisfaction levels while they are using mobile devices to interact with brands. More
Online research specialist YouGov has launched a new media planning and audience segmentation tool called YouGov Profiles, to provide clients with a detailed portrait of their customers' lives and the products and services they use. More
US-based consumer and retail tracking provider The NPD Group has launched a new service called Checkout Tracking, which will provide information on consumer buying behaviour based on receipts for both online and in-store retail purchases. More
UK brand research specialist Conquest has launched a tool called Automatix, which uses avatar-based online technology combined with cognitive science and implicit testing techniques, to uncover implicit 'truths' about brands, advertising and products. More
GfK has launched a methodology called FutureWave, to help companies predict the potential future direction of their category and determine which new product or service benefits will appeal to their consumers. More
US retail data specialist Retailigence has partnered with mobile engagement firm Gimbal, to combine information about in-store product availability with shopper data gathered from beacon technology. More
Sampling, data collection and analytics specialist SSI has partnered with US Hispanic media firm Univision, to access 56 million Hispanic Americans through a new digital survey panel called ¿Qué Crees? (What do you think?). More
UK e-commerce industry association IMRG has launched the e-Retail Benchmarking System, which promises to help online retailers measure their performance against similar organisations on a daily basis, from a PC, tablet or smartphone. More
WPP-owned media agency Mindshare has partnered with beacon technology firm Footmarks to improve how retail consumers are targeted on their mobile devices across Southeast Asia. More
Search giant Google has expanded its Consumer Barometer, to provide additional insights into online shopper behaviour and digital media consumption. More
Retail data pioneer dunnhumby has launched BAR, a market research tool allowing users to identify customer segments using purchase data, then target surveys to them by means of the firm's Shopper Thoughts research panel. More
Mobile demand-side platform Adelphic has announced a partnership with Seattle-based location-based ad targeting firm Placed. More
London-based brand communications agency PrettyGreen has launched a sister company, Pretty Black&White, combining research, planning and creative functions. More
Amsterdam-based games market specialist Newzoo has opened its first international office, in Shanghai, China; and announced the launch of new research covering six SE Asian countries. More
GfK MRI has teamed up with modeling and analytics provider Santiago Solutions Group to launch a health and wellness-based segmentation and solution, SSG Wellness Spectrum. More
US-based survey and panel management software firm Kinesis Survey Technologies has enhanced its offer to add survey research options for users of in-store 'beaconing' for smartphones. More
In the UK, ethnographic and customer journey research specialist Siamack Salari has launched a new smartphone app called Journey HQ, to provide insight into customers' natural decision-making and buying patterns. More
Newcastle, UK-based Explain Research has teamed up with REALsafe Technologies, creator of the REALRIDER app, to launch what they describe as 'the industry's first dedicated online research panel of motorcycle users'. More
Palo Alto, California-based online shopping data app Slice has launched an analytics business, Slice Intelligence, which makes use of a panel of more than 2 million online shoppers. More
US-based consumer and retail tracking provider The NPD Group has launched a new wearables advisory service, led by Eddie Hold, Vice President of the firm's Connected Intelligence division. More
Consumer and sensory research specialist Product Perceptions has appointed former Marketing Sciences Board Director Andy Grout as a Consultant. More
MRSS India has partnered with computer vision technology developer SensoMotoric Instruments (SMI) to integrate the latter's eye tracking solutions with its full service offer. More
Australian national airline Qantas has spun off a data marketing business, Red Planet, which will analyse data from the company's 10.1m Frequent Flyer loyalty program members and other sources, to offer targeted advertising and research to third party clients. More
MR technology and services firm 20|20 Research has launched a virtual reality (VR) platform which simulates 'a multitude of consumer products and sensory experiences'. Participants don VR headsets to enter in-store environments or other locations such as restaurants, cruise ships, hotels or events. More
UK-based trend forecasting company WGSN has launched a service called Mindset, offering bespoke consumer insight, market strategy solutions and consultancy services to 'style-led' retailers, brands, designers and supply chains. More
Paper-based packaging company Smurfit Kappa and eye tracking specialist EyeSee have partnered to launch a new online tool, through which brand owners can test and understand the impact of shelf-ready packaging (SRP) in a virtual store environment. More
Visual analytics platform Curalate has launched a new tool called Like2Buy, to help brands attribute site traffic and purchases to items they have posted on photo-sharing social media site Instagram. More
In Texas, former Bank of America exec Tim Mahaffey has set up a brand strategy firm called Retail Passage, offering a platform for product developers and inventors to assess a product's retail potential. More
Kantar has partnered with US non-profit agency disABILITYincites to create what is described as the country's largest panel of consumers with disabilities. More
In Sydney, Australia, former Ipsos execs Peter Fairbrother and Veronica Mayne have launched an insights consultancy called Faster Horses, which will cover both the east and west coasts of Australia, while also reaching clients in the Asia Pacific region. More
WPP-owned brand development and insight consultancy Added Value has introduced a tracking tool called Activator, which it says delivers 'future focused' brand guidance to clients. More
Hollywood-based entertainment research start-up C4 has completed the acquisition of the assets of Motion Picture Group (MPG), which was shut down in controversial circumstances in June. C4 says it now has 20 staff and will grow to 45 in the next couple of months. More
Two announcements from Ipsos: the Loyalty division has a new syndicated study providing benchmark data on consumers' views across 23 sectors in 30 countries; while Canada's Ipsos Reid will work with the country's Sporting Goods Association (CSGA) to track trends in equipment, clothing and participation. More
In Cold Spring, KY, USA, former Procter and Gamble exec Sarah Faulkner has launched her own consultancy providing insight-driven innovation and brand building services for consumer goods and services companies. More
TokenAds, which provides bespoke advertising solutions for web, social media and mobile games, has launched 'Woobi', a service delivering ads to gamers, tailored according to their profiles and general preferences and delivered at points in the game where they are likely to be receptive. More
Sony Music Entertainment has launched a survey called the 'Music India Segmentation Study', to help artists, marketers and brands understand the music consumption habits of consumers. More
GfK has added three more African countries to its annual 'GfK Roper Reports Worldwide' consumer trends study, allowing businesses to tailor their offerings to specific target markets, geographies and 'psychographic segments' within the continent. More
Ipsos' MediaCT division has launched an approach it calls PLSme!, to help media and content clients better understand audience behaviour, engagement and monetisation opportunities. More
Online research technology company uSamp has introduced a tool called Instant.ly Shelf Score, giving CPG manufacturers and retailers a measure of consumers' intent to purchase recently launched products. More
Nielsen is integrating RDA Research's geoTribes segmentation tool into its Consumer and Media Insights (CMI) service, to provide a 360 degree view of the New Zealand consumer. More
London-based retail consultancy Footfall Analytics has developed a service which uses CCTV to gather data about customer behaviour in bricks and mortar retail sites. More
Kantar Worldpanel has added to its new presence in Africa with the launch of a consumer panel in Egypt, covering both urban and rural areas and with the first data available in January 2015. More
In Germany, four former senior GfK execs have founded Exevia, a new healthcare market research agency based in Nuremberg. The four are Norbert Schell, Ulrik Scheuermann, Andrea Gock and Roland Herterich. More
Asia Market Development (AMD) has partnered with online community specialist Passenger to launch a research-based community called ECHO, comprising 4,000 consumers across China. More
Nielsen has launched a tool called Omni Channel, integrating its own data with that of e-Commerce giant Alibaba to provide clients with a combined view of Chinese consumers' online and off-line buying behavior. More
London-based child and family research specialist The Pineapple Lounge (TPL) has launched a new technique called KIDS-VISION, to help clients see the world from a child's perspective. More
The Futures Company has re-launched its US Yankelovich MONITOR, adding new content to provide what it describes as the first unified multicultural and general market consumer insight service in the marketplace. More
UK firm Product Perceptions has been acquired by one of its Directors, Yvonne Taylor. Founders Dominic Buck and Keith Greenhoff will retain a financial interest in the business following the buy-out, but have also set up a new firm called Sensometrica. More
TNS has launched an 'express' screening tool, to enable businesses to determine in less than 24 hours whether a new product idea will drive business growth. More
In Sydney, Australia, ethnography and qual specialist Charlie Cochrane has set up a new research consultancy called Jump the Fence, which he says will 'challenge the notion' that consumer psychology determines brand and buying motivation. More
North of England-based online panel firm ResearchBods has opened its first overseas office near Melbourne, Australia; and appointed David Gibbs to lead it. More
US-based social media analytics specialist newBrandAnalytics (nBA) has introduced a cloud-based tool called Pulse, to provide clients with minute-by-minute real-time data on trending topics and conversations that impact their brand and product perception. More
In Hollywood, former OTX and MPG Chief Executive Vincent Bruzzese is heading up a new entertainment research firm, C4, with the backing of three film producers. The move closely follows the closure of MPG, many of whose staff are joining the new company. More
In the US Ingredion Incorporated, which provides ingredient solutions to a variety of industries, has launched three 'Idea Labs' innovation centers, focused on using consumer-centric methods to create 'innovative, profitable products'. Twenty-one other Labs are planned across the world this year. More
Nielsen has announced an enhanced version of its Homescan consumer purchase panel. Homescan Premium taps the company's proprietary platforms and methods 'to create a million plus consumer panel', and promises unique in-depth analysis of consumer purchase behavior. More
Kantar Health has launched PINNAKLE, billed as an integrated, holistic brand marketing solution helping pharma companies maximise the success of their brands and tap into 'unrealized brand opportunity'. More
Tokyo-based Research Panel Asia (RPA) has launched an Indonesian panel, accessed through its recently launched online SOP platform. More
WPP-owned Kantar Media has rolled out its TGI (Target Group Index) consumer insights business in the US. More
In Australia, marketing and sales services company Crossmark has launched Shopper Republic, a specialist shopper marketing division focused on global insights and 'deep retailer collaboration'. More
GfK has launched a tool called MarketBuilder, which it says puts actual consumer behavior - as opposed to stated intentions - at the center of measuring innovation performance. More
In the US, mystery shopping app provider Mobee has launched a retail intelligence dashboard, using crowdsourced data to help users assess their in-store product and marketing performance. More
Digital video ad network CScreens has launched a new eye tracking tool to measure who is looking at advertising across multiple outdoor formats, such as billboards, and ads at events and in pubs. More
Ipsos and Warsaw-based consumer neuroscience specialist NEUROHM have announced an upgrade of the IRT system, which probes unconscious consumer associations and perceptions, and assesses their impact. NEUROHM will also now act as Ipsos' primary partner for IRT roll out. More
Apple has hinted that its forthcoming iOS 8 operating system may make it impossible for analytics companies to track iPhone and iPad users in (real-world) retail stores. More
US-based retail price comparison and online ad service Shopzilla is combining its AisleA and BizRate Insights services along with other elements in its portfolio into a new division, which will take the name Connexity from the media buying platform is acquired earlier this year. More
This week sees the launch of the 'first ever' overnight television ratings service in a number of African markets. Mobile survey platform GeoPoll will bring the data to countries including Ghana, Kenya, Nigeria, Tanzania and Uganda in time for the viewing and advertising bonanza of the World Cup. More
Tokyo-based Research Panel Asia (RPA) has launched a Hong Kong panel, to strengthen its reach across the Asia Pacific region. More
UK-based Swift Research and Ireland's Amárach Research have joined forces to create a new research tool for food and drink producers. More
US marketing and communications specialist HCD Research has partnered with kids and families research, brand and product innovation firm PlayCollective, to provide a specialist service for clients targeting flavour and fragrance products at children and parents. More
Online sampling and technology company uSamp has launched two new products - Mobile In-Home and Mobile In-Store - to allow real-time access to consumers in these two very different contexts. More
Kantar is reportedly working with London-based software firm Onzo Ltd to investigate ways of gathering and analysing smart meter data on household energy use. More
Customer data pioneer dunnhumby has teamed up with BSkyB's customer intelligence business Sky IQ to what the firms describe as 'the largest panel of viewing and shopping insight in the UK', offering clients new ad targeting possibilities. More
US researcher Michael Kassab has announced the launch of a new MR firm, ConsumerDNA, following the acquisition of the assets of Savitz Research Solutions, the firm he has led for sixteen of the last 30 years. Savitz' office in Richardson, Texas will form the headquarters of the new company. More
Kantar has completed its upgrade of the Indian MarketPulse consumer panel, first announced last year, and have rebranded it as Kantar Worldpanel. The panel is operated jointly by the Kantar Worldpanel division and sister agency IMRB International. More
MR agency nQuire and Chinese mobile crowdsourcing company Weichaishi have launched their recently announced mobile panel under the name 'CrowdSurvey'; and published its first weekly report, 'China Buys'. More
In the UK, youth brand and marketing specialist Steve Reece has launched a consumer research agency called Kids Brand Insight, offering qualitative research for the toy, gaming and children's entertainment sectors. More
GfK has begun capturing sales data for parasiticides - such as dog and cat flea powders - from its US POS (point-of-sale) panel. The panel represents more than 11,000 retail pet outlets, including superstores, small and regional chains, and independent shops. More
Nielsen and The NPD Group have signed an agreement to produce a quarterly US Beauty Cross Channel Monitor, providing a 'comprehensive view' of the US beauty market. More
Food, drink and consumer goods specialist MMR is launching a DIY packaging research tool called Impackt Lite, via the online research 'app store' platform, ZappiStore. More
Emerging markets specialist Borderless Access has extended its presence in Asia through the launch of a 20,000 member consumer panel in the Philippines. More
eCGlobal Solutions - which provides online communities and panels across Latin America - has launched a DIY research platform called eCInstant, providing access to millions of online consumers across the region. More
Six companies including researcher / analysts IRI and Rentrak have formed a consortium running a cross-industry study to drive thought leadership and best practice in marketing to Hispanics. More
Online community and survey technology provider Toluna is integrating BrainJuicer's proprietary emotion measure FaceTrace into its global survey platform. The upgrade will allow clients to gauge emotional reactions to stimuli such as products, web sites, packaging and ads. More
In the UK, Tesco has rolled out PriceStrat software created by US company KSS Retail, across the organisation, offering buyers and category planners analytical tools to help plan consumer offers and assess their likely impact. More
UK-based behavioural insights firm Beyond Analysis has appointed Sophie Neary as Group Chief Commercial Officer, responsible for taking the business from a consultancy-led to a product-focused enterprise with the launch of its new DIY 'Quick & Easy' insight platform. More
Paris-based mobile ad platform MobPartner has launched a new service to enable retailers to measure how mobile communications influence in-store sales and traffic. More
In Mumbai, full service agency MRSS India and Frankfurt-based Scent Analysis have formed a joint venture called SA#M, which will provide a multi-sensory research platform for projects in all areas of product and concept development. More
Video analytics firm Vidiro, ebook consumption and reader behaviour specialist Jellybooks, and GPS-driven retail offer app Tempster are among the winners of the 'Digital Innovation' competition organised by government-funded IC Tomorrow. Winners receive funding and mentoring. More
Millward Brown has launched Link for Apps, an extension of its long-established ad evaluation tool Link, available initially in the US and Canada and promising to help marketers understand the impact of mobile apps on brands. More
In the US, brand strategist The Beauty Company has spun off its consumer research and beauty product testing division into a separate firm called The Benchmarking Company, which also houses the consumer PinkPanel. More
London-based technology and design company Iconeme has launched a product called VM Beacon, which enables shop mannequins to transmit information to shoppers' smartphones about the clothes on display, and meanwhile collect data about these consumers. More
In the Middle East, online social media rewards platform Rewardcraze has introduced a portfolio of online research services, including data collection and survey programming, along with new consumer and business panels. More
Innovation and forecasting business Ipsos InnoQuest has launched a new methodology called the 'Insight Accelerator', allowing marketers to test innovations and ideas through a process that takes just two days. More
Kantar and Twitter have strengthened their global partnership with a five-year agreement under the program name 'Data of Now', and will collaborate on new research products. In addition, the firms' 'social TV' ratings and analytics will be extended to new regions in Asia, Africa and Europe. More
In the US, GfK MRI has launched a new set of 44 consumer segments based on its data on consumers' off-line activities and attitudes, for use in online ad targeting. The launch involves deals with three online data management platforms (DMPs), BlueKai, eXelate and Lotame. More
US company Precision Opinion, which provides market research field services to the entertainment industry and political polling for the government, has opened a mobile division, Turning Point Research, at its headquarters in Las Vegas. More
Mobile ad targeting specialist Flurry has partnered with Research Now to build a panel and behavioural data set on mobile consumers, through which marketers will be able to target defined audiences. More
St Louis-based Q&A specialist Answers Corporation has launched a product review platform called Shopper Ratings, to enable brands and retailers to tap into feedback from their customers. More
In the UK, location analytics technology TagBeacons has been launched in a south coast shopping centre. The tool will allow the centre's retailers to deliver targeted ads and discount offers to their shoppers' mobile phones. More
San Diego-based facial analysis firm Emotient has announced a $6 million Series B round of funding, along with the launch of new 'glassware', using the camera of Google Glass to measure wearers' emotions. More
Consumer specialist The NPD Group has partnered with Nielsen to introduce a new data and analytics service looking at the market for school and office supplies. More
In the US, marcoms agency Pavone has spun off its 'Food Trends' report into a separate food and beverage industry business called quench, focused on changes in consumer preferences, shopper marketing insights, and developments in technology and media consumption. More
Emerging markets specialist Borderless Access has extended its coverage in Latin America with the launch of a new consumer panel in Chile. Seven more emerging markets are targeted for launch this year. More
UK-based researcher Vision One has launched an 'ultra-quick' mobile phone survey service called Lightning. More
TNS Baltic has announced plans to enhance its existing Television Audience Measurement services in Estonia, Latvia and Lithuania over the next four years. They include new measurement technology to replace the current Eurometers; larger panels; and enhanced processing systems. More
In the US, Ipsos MediaCT and comScore have introduced a new cross-media planning tool which combines the Ipsos Affluent Survey with comScore Media Metrix data, in order to understand how affluent audiences access media across channels. More
GfK has launched an approach it calls 'FutureScape', which identifies and sizes a range of opportunities within a market, prioritizes those with most potential, and then use segmentation to pinpoint the highest-value consumers to target. More
comScore is enhancing its Validated Campaign Essentials (vCE) product with the integration of ethnicity data from Batanga Media's digital content for US Hispanics and Latin Americans. More
Retail data giant IRI and foodservice industry consultant Technomic have announced a new joint offering, Restaurant to Retail (R2R) Insights, which combines consumers' retail point-of-sale (POS) data with their habits eating at major chain restaurants. More
Mobile data and analytics platform GroundCntrl has launched a new service called SmartCheck, to provide retailers and brands with a way to acquire real-time, in-store intelligence about their products, promotions, and competitors. More
Music industry analytics specialist Semetric has launched a new tool called Musicmetric Explore, which uses big data to help execs locate fans via Twitter, uncover trends and discover artists. More
North of England-based DJS Research has launched a population segmentation tool called Localise, which uses street level census data to create profiles matching a required region. More
US-based multicultural research specialists Michele Cordoba, Brenda Lee and Iris Yim have set up a new full service research and strategic consulting firm called Vision Strategy and Insights (VSI), with a focus on Hispanic, African American and Asian consumers. More
WPP-owned media investment management company GroupM has opened a new division called Multicultural Marketing Analytics, focused on examining the performance of marketing initiatives targeting multicultural audience segments. More
UK-based research firm SPA Future Thinking has launched a new study called 'The Grocery Eye', to help identify product purchasing perceptions across a number of FMCG categories. More
GfK has signed a five-year contract with Saudi Media Measurement Company (SMCC) to introduce the 'first ever' electronic television audience measurement (TAM) service to the Kingdom of Saudi Arabia. More
UK-based research and consulting firm Populus has launched a London Omnibus, to enable clients to tap into the attitudes and opinions of Londoners on a variety of issues such as transport and tourism, housing, cost of living, politics and wellbeing. More
In the UK, digital ad platform Specific Media has launched a targeting solution called 'TV Audience Segments', allowing targeting of online users based on their off-line viewing habits such as TV sports viewing. More
Biometric measurement specialist Innerscope Research has launched a standalone neuroscience kiosk called Sensus, to provide marketers with a cost-effective way to gain insights into consumers' conscious and non-conscious attitudes and emotions. More
Millward Brown has signed a multi-year deal with emotion measurement specialist Affectiva to integrate the latter's Affdex automated facial coding as a standard feature in all MB's 'Link' ad copy testing services. More
Ipsos MediaCT has launched a real-time content monitor called MediaMoments, allowing clients to understand how, when and where their content is consumed, and how experience of consumption differs according to platform. More
UK pregnancy, baby and parenting club Bounty has extended its partnership with custom panel provider EasyInsites to launch the 'Word of Family' panel; building on its existing 39,000-strong 'Word of Mum' opinion panel to provide insights into the rest of the family. More
US marketing and communications specialist HCD Research has opened a Flavor and Fragrance market research division, which will combine neuroscience tools with traditional methods to provide a view of both respondents' subconscious and cognitive response to stimuli. More
Information Resources, Inc. (IRI) and SPINS LLC have expanded their existing relationship to provide enhanced data and solutions for the natural / organic and specialty products market. More
US shopper analytics specialist Euclid has introduced a free self-service version of its customer analytics platform, which can deliver data from all bricks and mortar locations. More
Big data customer insights provider Symphony EYC has introduced a new category planning platform called 'Insights 2 Execution', allowing retailers and CPG manufacturers to make assortment decisions based on customer behavior and segmentation, aligned with physical store constraints. More
Retail intelligence technology firm Cogenta has launched a multi-national version of its pricing app, to enable international retailers, manufacturers, brand managers and researchers to monitor consumer goods pricing data in 23 countries around the globe. More
Location-based behavioral intelligence firm Brickstream has introduced an in-store analytics solution, which combines 3D customer behavior analytics, a high resolution video camera, and wireless-based proximity data analytics within a single platform. More
In the US, retailer-owned wholesale grocery co-operative Unified Grocers has launched a scheme to help its retail partners better understand how and why customers make choices, including their purchasing decisions and shopping patterns. More
Retail data giant IRI has launched a new report called SilverLink, which segments the US population aged 50 and older, based on demographics; attitudes on topics such as aging, health and wellness; and shopping and lifestyle habits. More
US market research firm Opinion Corp has added a polling service to its consumer dissatisfaction web site, offering businesses feedback from unhappy customers, and journalists a means of measuring consumer sentiment for their articles. More
UK audience research body BARB has announced a deal with information services group Experian, allowing customers to analyse potential TV channel splits and schedule choices using the latter's Mosaic geodemographic groups. More
WPP research and ad agencies Millward Brown and Ogilvy & Mather have partnered to launch a syndicated tool called The Brand Cross-Cultural Index (BCCI), designed to help understand a brand's value across racial or ethnic segments. More
US-based consumer specialist The NPD Group has launched ReceiptPal, an iPhone app which asks consumers to upload photographs of their receipts in return for rewards. Data is anonymised and aggregated to produce marketing intelligence. More
Panel and sample provider Offerwise is expanding throughout Central and South America, including the Caribbean. More
UK-based sales and marketing automation specialist Salesformics has introduced a new tool called 'Twitter Filters', to enable businesses to discover when their prospects and customers are talking about topics of interest, but not necessarily mentioning the company or brand by name. More
Antwerp, Belgium-based Survey Anyplace has launched a made-for-mobile survey tool whose respondents are not required to load an app or join a panel, but can scan a QR code or type in a shortened URL to take part. More
US music intelligence company The Echo Nest has expanded its existing platform to offer targeted advertising, based on detailed segmentation of music fans by lifestyle, demographics and devotion to musical genres. More
WPP-owned marcoms network Ogilvy & Mather (O&M) has opened a 'Marketing Analytics Centre of Excellence' in Singapore, which it says will turn Pan-Asian consumer insights into customised, targeted and measurable marketing strategies. More
Three analytics and insight providers - Martini, Acxiom and Ipsos Mendelsohn - have partnered to provide information about the media habits and lifestyles of affluent households in the US. More
US-based Interpret has rolled out a Hispanic version of its media consumption tracker New Media Measure, and appointed former Federated Sample VP Diego Rodriguez to lead a new Hispanic Media & Entertainment Research Practice. More
Big data customer insights provider Symphony EYC has launched a loyalty campaign management and analytics platform called Engage, to help retailers identify and target their most valuable customers. More
Digital marketing agency XM Asia Pacific, a part of WPP, has announced the launch of a Behavioural Sciences practice, building on the expertise in the Consumer Experience Lab it established last year. More
Prima Research, which develops wireless location-tracking technology, has been granted two US patents for a solution tracking any radio frequency emitting tracking device - such as mobile phones, tablets or computers - across any three dimensional space indoors or out. More
Google is testing a system which will track a user's location on the high street, in order to serve them targeted ads relating to the shops they have visited. More
Full service agency Northstar Research Partners has opened a new Insights practice in London, and hired Noah Roychowdhury as Principal, with a remit to broaden the firm's range of market research and brand consultancy services. More
In the US, ThinkNow Research has launched Omnibus Plus+, a monthly Hispanic customer omnibus allowing comparison with results for the population as a whole. More
GfK has introduced an 'end-to-end' strategic innovation process called the Innovation Roadmap, which it says will guide an organization's product launch journey from strategy to creation, and evaluation to forecasting. More
Nielsen has added a new component to its Buyer Insights service. 'Nielsen Buyer Insights - Precision Marketing' combines digital behavior and consumer purchasing data to measure the link between online ad campaigns and what people actually buy. More
Singapore agency Agility Research & Strategy has launched a do-it-yourself online survey platform giving marketers access to more than seventeen million affluent and luxury goods consumers in thirteen markets around the world. More
Bangalore-based Manthan Systems has unveiled its new retail analytics solution, ARC Mobile, which covers operations, merchandising, marketing and financial data. More
In the UK, loyalty platform Quidco has teamed up with consumer data specialist Pureprofile, to launch an online market research panel called Quidco Opinions, combining transactional-level information with attitudinal, social media, and behavioural data. More
Digital outdoor signage firm Amscreen has rolled out its new OptimEyes audience measurement technology across all 450 Tesco petrol stations in the UK. More
In the UK, retail property developer Hammerson has introduced a shopper insight app called Kudos, which uses geowave technology to track shopping behaviour and deliver real-time updates and offers to consumers as they enter a shopping centre. More
In the UK, Ipsos Retail Performance has introduced new facial analysis technology called 'Shopper Profile', promising retailers a better understanding of the demographics and behaviour of their customers. More
Millward Brown Digital has introduced a suite of behavior-based mobile intelligence solutions, to provide new insights on how people use their mobile devices while shopping. More
App store analytics firm Distimo has launched a tool to enable users to check the performance of their own and competing apps across any store. More
In the US, retail data giant IRI and health and wellness consumer insights agency SPINS have introduced a segmentation model called SPINS NaturalLink, which focuses on how shoppers think about, purchase and use natural, organic and eco-friendly products. More
North American industry body the Alliance for Audited Media (AAM) and audience research firm GfK MRI have linked up to enable publishers to include the latter's top-line print and digital readership data in AAM reports, as well as in its cross-media database, the Media Intelligence Center. More
US-based telecoms industry specialist Pyramid Research has 'doubled' its coverage of telecoms markets in Africa and the Middle East, expanding the number of countries and operators tracked to offer additional insight into market trends across the region. More
TNS has launched an 'express' version of its flagship ConversionModel brand equity tool, which it says will enable businesses to identify growth opportunities and build brand equity in a matter of hours. More
Management consultancy McKinsey & Company has launched the Asia Consumer Insights Centre (ACIC) in Singapore, as part of its 'Innovation Campus' partnership with the country's Economic Development Board. More
Automotive market intelligence firm Polk has launched what it claims is the world's largest and most complete resource for vehicle aftermarket research. More
App store analytics firm App Annie has extended its offer to the book publishing sector, through the introduction of a service which enables authors and publishers to track and analyze their eBook sales and trends across the market. More
WPP firms Kantar Worldpanel and IMRB have formed a partnership to run a joint consumer panel service across India, providing insight on purchasing habits across a broad range of products. More
Tokyo-based Research Panel Asia (RPA) has launched a panel in Taiwan, for which it aims to recruit 100,000 people in the coming months. More
Millward Brown Digital has launched Conversion Tracker, which it says allows marketers to see competitors' onsite activity 'like never before', as well as learning from top performers and isolating key issues affecting their own performance. More
In the US, consumer research and analytics firm Blueocean Market Intelligence has launched an event-based retail intelligence solution, to provide analysis of major seasonal shopping events. More
Digital ad intelligence specialist Exponential Interactive has teamed up with WPP-owned behavioural targeting services firm I-Behavior, to help advertisers target consumers online based on their high street purchasing habits. More
Online research specialist BrainJuicer has partnered with branding agency MBLM to launch a consumer study using neuroscience methods to understand the decision-making process and the drivers of 'brand intimacy'. More
Baltimore, USA-based natural and organic products specialist New Hope Natural Media has launched NEXT, a suite of data and analytics tools which build on its understanding of consumer behavior and product innovation in the sector. More
DVR and TV viewing data pioneer TiVo Research and Analytics, Inc. (TRA) has extended its two-year relationship with dunnhumbyUSA, signing an exclusive partnership agreement further integrating the firms' grocery purchasing and television audience data. More
Cable set-top box (STB) viewing data specialist FourthWall Media has been granted a patent for its broadband device personalization technology, which stores individual viewer profile data on consumers' television or mobile device, for future use in advertising and content delivery. More
UK-based agency Vision One has launched AdProbe, which measures the performance of advertising (including TV and radio) against seven emotional triggers, linking them via an 'E-index' score to purchase intentions and overall ad effectiveness. More
AIP Corporation, headquartered in Tokyo, has added Australia to its twice monthly Asia Omnibus Online product, which currently runs across 12 Asian countries. More
Web personalisation software provider Monetate has launched a micro-segmentation service called LiveAudience, powered by the audience data and data management platforms of BlueKai. More
Ipsos Healthcare has launched a range of 'syndicated patient journey studies', giving a holistic view of the end-to-end patient experience including the whole buying process. The first to launch is 'OncoJourney'. More
Facebook has launched a tool to help telecoms carriers and operators to measure the success of their advertising on the social network. The product links sales, including those in stores, with ad impressions served. More
Sampling and data collection firm SSI has rolled out its QuickThoughts mobile app in France, Germany, Japan, the Netherlands and the UK, and says 'at least ten' more countries will follow before the end of the year. More
UK MR agencies Engage Research and Bonamy Finch have partnered to introduce a proprietary approach called 'EvolveScope', through which brands can evaluate new ideas, claims or packs prior to launch. More
In the US, Civicom Marketing Research has launched a new tool called ShopTalk, to enable mystery shoppers to collect user-generated content through their mobile devices. More
Kantar Media has teamed up with audience targeting specialist I-Behavior to develop a service called Ad-Vantage, allowing advertisers to reach specifically defined consumer groups online. More
David Jones, a former Head of Communications at First Direct, has launched a new UK-based market research agency called Habit5, which will focus on providing mutual understanding between brands and their customers. More
Former Nielsen colleagues Jeff Stewart and Christophe Cazes have launched a new firm called Asia Market Development (AMD), offering alternative approaches to the larger global firms which they say offer 'inflexible solutions' not designed for the Asian market. More
India-based MR technology and operations company Annik has launched a solution called 'Rapid Insights' to enable retailers to gather and respond to in-store customer feedback in real-time. More
In Australia, audience measurement firm Roy Morgan Research has hit out at industry body The Newspaper Works' plans to offer its new emma newspaper and magazine readership survey free for the next 12 months, describing the move as 'predatory pricing'. More
Anna Noonan, formerly Qualitative Field Manager at ICM Direct, has launched her own face-to-face field agency called Strawberry Field, named after the London suburb where she lives. More
UK youth marketing specialist The Beans Group has spun off its market research arm into a separate agency called Voxburner. More
In Africa, Kantar has teamed up with fellow WPP agency TNS RMS to form a joint consumer panel, for use in shopper and product research studies. More
Former Hall & Partners New York Managing Partner Mark Stapylton has launched his own firm, BrandPanorama Research & Consulting. More
A pioneering outdoor audience measurement system has kicked off in Lagos State in Nigeria, billed as the first survey in West Africa to line up outdoor with radio, TV and press ratings. More
Digital measurement specialist comScore has introduced an enhanced service to track US mobile commerce (m-commerce) sales - whether via smartphones or tablets - and analyse by product category and leading individual retailer. More
Connecticut, US-based Civicom Marketing Research Services has introduced a text analytics tool with a sentiment analysis module. More
Millward Brown has launched a mobile tracker, through which to deliver insights to marketers in the Africa, Middle East and Asia-Pacific (AMAP) region, as part of what the firm describes as an 'aggressive regional mobile research strategy'. More
Interactive marketing display specialist Zoomkube is adding facial recognition software and social media monitoring services to its platform, to enable advertisers to serve personalized offers and content on an in-store display monitor, based on an individual's appearance and behavior. More
The City of London Corporation, which provides local authority services to the business district around St Paul's, has ordered marketing agency Renew to stop collecting data using devices in recycling bins in the Square Mile streets. More
Location analytics specialist Placed has introduced a solution to measure the impact of mobile advertising on in-store visits. More
Australian industry body The Readership Works has announced that its new 'emma' newspaper and magazine readership survey will roll out monthly from November. More
UK-based consumer insight and database marketing company Transactis is upgrading its data centre and moving its Liverpool office to a new location. More
Ipsos Healthcare has announced the global launch of a new research framework, EquityVision, which builds on its BrandVision product to 'link the major sources of commercial equity in the multi-channel healthcare marketing environment.' More
London-based full service agency IFF Research has launched a Health & Wellbeing (H&W) division, to provide a range of services from patient satisfaction tracking surveys and health and lifestyle studies, to more niche studies involving hard-to-reach audiences. More
Multi-screen measurement specialist Rentrak has extended its International Box Office Essentials service to China, where it will report daily theatre-level information for what it describes as the world's fastest-growing movie market. More
In India, WPP-owned IMRB has expanded its household consumer panel to reflect changes taking place across the country. More
Retail data giant Information Resources, Inc. (IRI) has announced a deal with cloud-based predictive analytics software company Applied Predictive Technologies (APT), adding the former's POS data into the latter's Test & Learn software suite. More
Marketing agency Left Brain DGA has released its first product, the MiDash Marketing Intelligence Platform, which draws together historical and current consumer buyer behavior data from multiple sources to assess campaign effectiveness and model potential revenues. More
UK company Shopper Retail Insight (SRI) has developed a new service based on football player performance analytics, in order to deliver an improved understanding of in-store shopper behaviour. More
Multi-screen measurement specialist Rentrak is claiming a movie industry first, with the launch of a service called 'PreAct' measuring interest in forthcoming films and marketing impact up to a year before release. More
Ipsos Retail Performance has launched a new Shopper Insights suite which it says will enable managers and other store staff to understand and interpret both their traffic and transactional data. More
US-based retail price comparison service Shopzilla is to launch its 'Aisle A' audience targeting division in Europe, offering marketers access to proprietary shopping intent data across the region. More
Euromonitor International has launched a Centre for Analytics, Modelling and Innovation (CAMI), led by Marius Dundulis and combining its quant research expertise with capabilities for modelling, innovative data exploration and visualization. More
Toluna has launched an app, TolunaMobile Diary, which gathers feedback on consumer activities in real-time. More
In the US, business intelligence technology firm Geoscape has opened a new division to provide multicultural market research, integrated with its existing data resources and analytics expertise. More
Digital print and imaging specialist EFI has introduced a system called SmartSign Analytics (SSA), to enable retailers to measure which point-of-sale print ads have performed best at reaching a targeted demographic in a specific location. More
WebSideStory founder Blaise Barrelet has partnered with video game industry veterans Lee Jacobson and Mark Caldwell to launch a real-time game and mobile app analytics company called Apmetrix. More
In Australia, industry body The Readership Works has finally got round to naming its new newspaper and magazine readership survey, three years after Ipsos MediaCT was selected to run the programme. It's to be known as 'emma' - Enhanced Media Metrics Australia. More
Nielsen has launched beta trials of its Cross-Platform Campaign Ratings tool in the UK with brands including Unilever and Mondelez International (formerly Kraft Foods), agencies Aegis, OMG and Universal McCann London, and several publishers and ad networks. More
GfK has introduced a communications tracker to measure the social and emotional reaction of consumers to the various 'touch points' for a particular brand, and identify those the individual finds most memorable. More
Global media agency MEC has launched a proprietary approach called Momentum, designed to understand and quantify how consumers make purchasing decisions. More
App-based music and television identification and sharing service Shazam has launched a new TV metric called the 'Shazam Engagement Rate', which analyses the real-time activity of the firm's user base to provide insights on when and where TV ads resonate most with consumers. More
US-based shopper behavior specialist MarketingLab has rolled out its neuromarketing service SellCheck in the UK, offering brand owners and retailers a new way to measure the effectiveness of their shopper marketing materials. More
A new firm promising to put big data to work for the travel industry has launched in Nashville, TN, USA. nSight deploys a database of over 25 billion global travel searches and transactions from over 5,000 consumer web sites to help clients understand individual travellers. More
Lakewood, CO-based qualitative and sensory testing specialist Ingather Research has opened new facilities in downtown Denver. More
Australian consultancy InfoReady has launched a Marketing Intelligence practice, specialising in multi-channel marketing and analytics, and appointed James Forbes to establish and lead it. More
Nielsen has completed a successful trial using technology developed by mobile streaming provider Syncbak to capture and measure viewing of TV content on mobile devices. More
Outdoor advertising firm Laqshya has launched an audience measurement tool called ROAM (Research on Outdoor Audience Movement), initially for use in gathering Opportunity To See (OTS) metrics in Mumbai, Delhi and Bangalore. More
US agency Forbes Consulting Group has launched a DIY version of its MindSight applied neuroscience technology, offering quick, low cost insights into the subconscious emotions that motivate consumers to buy. More
Ipsos MarketQuest has unveiled the 'next generation' of its suite of brand growth solutions, Censydiam, which it says helps users to identify and prioritise category and cross category opportunities for growth, analyse brand choice and measure brand equity. More
MMR Research Worldwide has launched a real-time, point-of-purchase survey app called MyDiaLog, which allows users to share videos, pictures and audio clips recorded on their smartphones. More
In the UK, full service agency Tpoll has launched a panel called 'The Future Thinking Forum', comprising 'tech savvy' individuals who enjoy discussing the latest product innovations, gadgets and software. More
Twitter has announced a new service offering TV advertisers the ability to target people who are tweeting about their ad campaigns. More
US firm Civicom Marketing Research Services has launched a mobile app through which consumers can 'dial in' and record their thoughts while out shopping. More
In New York, analysis tech firm IMRSV has launched facial recognition software called Cara, through which any webcam can be used to gather audience data such as gender, age, attention time and 'glances'. More
Former Ipsos MORI Scotland exec Margaret Frazer has opened a new agency called 9 Dots Insights, with bases in Edinburgh and London and offering market, brand and communications research as well as strategic marketing consultancy. More
US ad agency veteran Sheree Johnson has launched a firm called SJ Insights, which will offer market intelligence and analysis, proprietary market research, media planning and buying, along with marketing and advertising related consultancy services. More
In the US, shopper insight specialist Nielsen Catalina Solutions has launched a tool called AdVantics On Demand, allowing clients to link TV ads with appropriate audiences, based on actual retail purchase data. More
Singapore-based consultancy TapestryWorks has announced the launch of BehaviourWorks, a new framework for evaluating shopper behaviour for point-of-sale, web site design and promotional materials, building on advances in neuroscience and behavioural economics. More
Singapore-based YFind, which helps brick-and-mortar retailers track and analyze movement in any indoor or urban environment, has launched a shopper analytics dashboard called TheRetailHQ, which pinpoints shoppers' specific locations inside a store. More
In the US, dunnhumby-owned price modeling and customer insight firm KSS Retail has introduced a new business intelligence tool called PriceStrat Analyzer, to enable retailers to tap into their data for decisions about pricing and promotions. More
In Australia, supermarket giant Woolworths has taken a 50% non-controlling stake in customer data analytics firm Quantium, which in return will gain access to Woolworth's customer data and provide insights to the retailer's packaged goods suppliers. More
Boston, MA-based company SessionM has added a survey feature, 'Consumer Polls', to its mobile loyalty and monetization platform, to enable advertisers and developers to launch in-app polls across millions of mobile users. More
Location analytics firm Placed has launched a new solution called Placed Insights which measures the geographic locations visited by more than 70,000 panelists a day. More
In the US, GfK is to increase the size of its KnowledgePanel by a third in 2013, in a bid to provide greater access to those populations that are often difficult to reach using traditional survey methods. More
UK-based online specialist BrainJuicer has introduced a new methodology called 'The System 1 Pack Test', which imitates the real-time shopping experience by asking people to make a selection from the shelf while under time-pressured conditions. More
Maritz Research has expanded into the food service industry through the launch of 'Capella Restaurant', a mobile survey tool designed to capture feedback about diners' experiences. More
In the US, Silicon Valley-based social media intelligence platform Swipp has raised $2m in investment funding, while also launching a product called Swipp Plus to provide real-time customer insight around products, brands and offers. More
Online analytics pioneer Webtrends has launched a platform called 'Action Center', through which users can integrate in-session and historical customer data into their marketing systems. More
Emotional response measurement specialist Forbes Consulting Group has announced a partnership with Arab research boutique iQual, to bring 'cutting-edge applied neuroscience and emotional insight to businesses throughout the Middle East'. More
TiVo Research and Analytics - a subsidiary of digital video recorder (DVR) firm TiVo - has added data from Nielsen to the media measurement and analytics services offered by its recently acquired TRA business. More
Shopper marketing specialists Jim Cusson and Jared Meisel have set up a new agency called Theory House in Charlotte, North Carolina. More
WPP's media investment management group GroupM has expanded its line-up of multicultural insights services and brought them together in one until called GroupM Multicultural, led by Hispanic media specialist Gonzalo Del Fa. More
UK consumer specialist Incite has launched a dedicated Behaviour Change practice, which will use multiple disciplines - including behavioural economics, neuroscience, health psychology and CRM - to help brands influence the behaviour of consumers. More
Shopper feedback specialist Shopbust has launched a mobile version of its mystery shopping platform, to enable clients to carry out 'fast turnaround' store audits and spot checks and report back to their businesses via their mobile phones. More
In the UK, BI and segmentation specialist CACI has unveiled what it calls 'a radical new approach to describing consumer behaviour, breaking away from the use of census data for development of its geodemographic segmentation tool Acorn. More
Mobile behavioral targeting firm Sense Networks has introduced a tool called 'mClick-to-Visit Analytics', which reports when a mobile user who has clicked on an ad makes a visit to the retailer's physical store. More
GfK has launched its Brand and Customer Experience practice (BaCE) in the UK, and promoted Iain Stanfield to lead it. More
Panel firm Research Now has announced an international deal with Experian Marketing Services, the data giant's insight and targeting wing, combining online behavioural data with the ability to survey the same individuals. More
Ipsos Marketing has announced a strategic partnership with Bounty, the UK's largest parenting club. The deal gives Ipsos clients access to Bounty's 37,000 strong Word of Mum Panel, comprising mums-to-be, new mums and those with pre-school age children. More
GfK has integrated its 'EMO Scan' facial expression measure into its existing ad testing system, to help clients understand consumers' spontaneous emotional response to advertising. More
US provider Strategy Analytics, which focuses on clients in the technology sector, has opened a new Consumer Insights Practice (CIP) led by Motorola Mobility's former Head of Consumer Insights Joy Ganvik. More
US marketing and communications specialist HCD Research has integrated biometric, eye tracking, and quant online research measures into its existing AdverTest concept testing tool, to obtain insights into consumers' reactions to all forms of media. More
US branding agency ParkerWhite Brand Interactive has opened an insight and social media analysis business, Immersive Youth Marketing, in partnership with youth marketer Gregg Witt. More
Telecoms sector analytics provider TEOCO has introduced a tool called INrange Analytics, using its recently launched location analytics capabilities to identify subscriber travel patterns and deliver targeted mobile ad campaigns. More
Ipsos Loyalty is to roll out its WAO! share-of-wallet tool in Poland. The service measures share of wallet dynamics within a given category, then assess which aspects of satisfaction and loyalty are driving this. More
Millward Brown has developed a model which it claims 'cracks the code' for how brands drive financial growth for their organisations. More
UK-based Engage Research has launched an omnibus-style ethnographic study called 'ethnobus', drawing on a range of sources from blogs to cupboard audits. More
US online research and analytics company InsightExpress has added auto specialist Polk's census of vehicle registration data to its own Ignite Auto research solution, to provide marketers with an understanding of how ad exposure drives buying behavior. More
US-based online video ad targeting specialist Videology has extended its partnership with Kantar Shopcom, which helps clients link consumer purchases with campaign exposure. More
Bob Shullman, the former President of affluent consumer measurement business Ipsos Mendelsohn, has set up his own consultancy called the Shullman Research Center, which offers a 'Luxury and Affluence Monthly Pulse' of future purchasing intentions of the US marketplace. More
Consumer information publisher Mintel has launched a new trend forecasting tool called 'Mintel Futures', which draws on a set of six key trends to identify the largest areas of business opportunity. More
US-based Travelport, which provides transaction processing services to the travel sector, has launched an online business intelligence tool called Agentivity, which offers insights into client behaviour and data on traveller booking patterns. More
Multi-screen measurement specialist Rentrak has extended its International Box Office Essentials service to India, through a partnership with Asian MR firm Majestic MRSS, which will collect daily theatre-level attendance and ticket sales information across the region. More
Millward Brown has announced a major expansion of its Link and Facial Coding technology, and says two of its biggest clients, Unilever and The Coca-Cola Company, will use the technique for all their ad testing in 2013. More
Japan-based GMO Research has announced an ambitious Chinese JV with Internet research specialist Horizon E-lab Ltd. A new company, GMO E-Lab Marketing Research (Shanghai) is scheduled to open in April and aims to be 'number one' in the region 'within three years.' More
Finnish off-line shopper analytics company RapidBlue Solutions has announced an app providing its analytics direct to mobiles. Mobile Retail Store Analytics promises store owners and managers the ability to collect data and view analysis without the need for extra in-store hardware. More
Dubai-based researcher POINT Consultancy has launched a specialist FMCG division, Ignite, which will focus on the MENA region and offer a number of proprietary tools and approaches. More
Food, drink and consumer goods specialist MMR Research Worldwide (MMR) has announced a new NPD tool, 'Concept Lab', which it says will screen, optimise and validate product potential cost-effectively and without the need for multiple rounds of research. More
Crowd-based pricing intelligence platform Digital Folio has announced the launch of new software it calls Universal Connector Technology, which it says will allow clients to capture real-time competitor pricing for more than 275 retailers in over 150 categories. More
Consumer insights specialists Cristina de Balanzó, Siemon Scamell-Katz and Rafal Ohme have set up a new London-based neuroscience consultancy called The Walnut Group. More
In the US, GfK has introduced a new service called Location Insights, to help retailers understand the movements and demographics of crowds around specific shopping environments. More
Miami-based sales performance agency The Retail Outsource Companies has launched a new sister company called 'The Consumer Insight' (TCI), which will offer a range of mystery shopping, customer surveys, compliance audits and competitive intelligence services. More
IXI Services, a division of consumer information provider Equifax, has launched an online tool called AudienceIntel, which helps clients evaluate who is actually viewing and responding to their ads. More
Retail analytics company Euclid has launched Euclid Zero, an off-line shopper analytics package which does not require users to install hardware but operates with existing wireless infrastructure. More
Helsinki, Finland-based RapidBlue Solutions has announced a new metric, 'Gross Shopping Hours' (GSH), which it says is based on the discovery of 'a significant relationship between the brick-and-mortar shopping behaviour of shoppers and retail sales.' More
Data collection group Schlesinger Associates has launched new viewing facilities at Passerelles Bastille in Paris. More
Personalised ad solutions firm myThings has launched what it describes as a 'first-of-its-kind' pre-targeting solution, which analyses the visual attributes of a product in order to predict shopping behaviour. More
Nielsen and Twitter have reached a multi-year agreement to produce a new metric, the 'Nielsen Twitter TV Rating', for the US market, covering the reach on Twitter of conversation about TV programmes. The first figures will be commercially available from the fall of 2013. More
London-based Decipher Media Research (DMR) has launched MediaBug, a bi-annual tracker promising media clients 'a unique perspective on the evolution of media consumption in the UK', with a specific focus on the disruption of established viewing behaviour by new technologies and services. More
Nielsen has rolled out its real-time ad measurement and optimisation tool Online Brand Effect in the UK. More
US-based Gay Ad Network - which offers access to an LGBT media network reaching 6 million users per month - has introduced a data-driven service to enable advertisers to target its consumers with relevant ads. More
US-based retail optimization firm Aldata has introduced a solution allowing retailers to store, segment, maintain, analyze and report on shopper data. More
Singapore-based consultancy Tapestry Works has launched a new branding tool based on archetypes, specifically developed for the Asian market. StoryWorks will be launched across Asia via a partnership with ABN Impact. More
Multi-screen media measurement specialist Rentrak has extended its International Box Office Essentials service to Malaysia and Singapore, collecting daily theater level attendance and ticket sales information. More
Online data firm BlueKai has formed a partnership with mobile ad network Jumptap, to improve the targeting of ads to mobile devices using a broad set of mobile, online and off-line data segments. More
Chicago-based Insights in Marketing (IIM) has launched a new division called 'i on Women', dedicated to understanding female consumers. More
Digital TV solutions provider NAGRA is to collaborate with Kantar Media to offer clients subscriber data from in-home devices. The service will be pre-integrated with NAGRA's OpenTV 5 media convergence platform. More
Research software firm Kinesis Survey Technologies LLC has announced a strategic partnership with its client StartSampling, which will offer users end-to-end in-home product testing services. More
Facial recognition in a retail environment, previously conducted by digital signage and kiosks, has just received a slightly scary makeover courtesy of Italian company Almax, whose EyeSee mannequin videos shoppers and categorises them for marketing purposes. More
In the US, mystery shopping app provider Mobee has launched out of private beta, with $1.1m in seed funding. More
UK consumer insight and sensory specialist MMR Research Worldwide has partnered with consumer-generated video insights firm 'Watch Me Think', which offers panellists financial rewards in exchange for submitting smartphone videos containing their feedback on specific topics. More
LatAm and Iberian online panel specialist Netquest has launched a service called AdTracking, using feedback from its 450,000 panellists to measure their reactions to specific online adverts. More
Ipsos innovation and forecasting division InnoQuest has unveiled a new Framework, centred around 'nine drivers critical to innovation success'. More
Local market specialist Scarborough Research has formally announced its entry into Puerto Rico with a new insights service combining extensive attitudinal data and consumer behavior-based measures. More
US-based Paradigm Sample has added image capture and real-time couponing features to its proprietary IdeaShifters mobile app, which is also now available for Android. More
In the US, research and branding firm Protobrand has used Research Now Mobile's platform to launch a smartphone version of its Meta4 Insight tool, which probes the unconscious mind using 'metaphor elicitation'. More
Consumer information publisher Mintel has launched a new report series which offers an issue-based perspective of consumer markets across Brazil. More
Retail optimization firm Aldata has launched the 'Omni-Shopper' suite, which pulls together shopper interaction data from a range of channels and uses it to drive product marketing and supply. More
UK research provider BDRC Continental has launched a Sports & Sponsorship division and appointed Director Mark Long to lead it. More
UK out-of-home measurement body POSTAR is set to launch a new GPS-enabled 'currency' next February, covering a wide range of outdoor environments including road, tube and rail. The launch has been made possible with a £19m investment from companies in the sector. More
Neuro-technology specialist Emotiv has joined forces with eye tracking specialist SensoMotoric Instruments (SMI) to launch a single system through which to measure and analyze consumers' visual attention along with their emotional responses to brands. More
Finnish shopper and visitor analytics specialist RapidBlue Solutions has launched a new product which converts existing location data collected and owned by cell phone networks, WiFi-operators and others into metrics on consumer movements and actions. More
Market intelligence firm Euromonitor has added two new features to its online tool Passport, offering socio-economic information about the world's metropolitan areas, and a visual representation of their citizens. More
Indian television measurement body TAM is suspending publication of its viewing data from week 41 (October 7th) onwards, for 8 weeks while four of the country's biggest cities switch over from analogue to DAS. More
Product review site Influenster has announced a research offering giving brands access to its community of 'trendsetters who live to give opinions of products and experiences'. More
GfK has introduced a 'human relationship' model, to uncover consumers' emotional and social connections with brands. More
Kantar Media TGI has launched a new initiative called 'The WHY Code', which offers to help clients understand every stage of the consumer decision-making journey, both conscious and subconscious. More
In San Francisco, Adam French and Anne Lacey - who previously worked at M&C Saatchi-owned brand consultancy Clear - have joined forces with former Unilever insights leader Dr Nick Anderson to launch an innovation and insight company called Antedote. More
Ipsos has launched a qualitative practice called Fusiona within its Ipsos UU business, promising to help clients connect with Hispanic consumers at a 'deeper level'. More
US-based online research community builder Communispace has launched a proprietary approach called 'Emotive Elicitation', which uses body language images to uncover subconscious consumer emotions and perceptions. More
NYC-based company LocalResponse has launched a retargeting service called 'historical intent targeting' (HIT), to enable brands to deliver ads based on past social media behavior across networks such as Twitter, Instagram and Foursquare. More
In Germany, full service agency Dr Grieger & Cie has launched online panels in Romania, Poland, the Czech Republic, and Turkey. More
Broadband and telecoms giant Telefónica has partnered with GfK to open a big data business unit called Telefónica Dynamic Insights, which will sell anonymised and aggregated mobile network data to companies and public sector organisations worldwide. More
A year after returning to TNS Jan Hofmeyr has refined his ConversionModel, to help clients identify how people feel about their brand and determine how external barriers like price and availability affect consumer spending. More
Nielsen has officially launched its Cross-Platform Campaign Ratings tool, which it says indicates 'the true reach' of video ads across multiple screens. The tool combines data from Nielsen's Online Campaign Ratings service and its proprietary national TV panel. More
UK-based supermarket giant Tesco is planning a new Clubcard scheme which will provide consumers with products and games offering 'simple, useful, and fun' personalised access to their own shopping data. More
Beijing-based agency Sinotrust has launched a service integrating data from a number of sources on the c.140m Chinese children aged six to fourteen. More
Nielsen and the Coalition for Innovative Media Measurement (CIMM) have formed an 'Innovation Committee' to develop and test potential new approaches to mobile television audience measurement for Nielsen's mTAM initiative. More
US-based full service agency Radius Global Market Research has rolled out a new approach for identifying and dissecting the various components of the consumer purchase process. More
Ad intelligence provider Exponential Interactive has partnered with MasterCard's analytics arm to incorporate retail-level consumer spending behavior data into its online audience targeting services. More
Finnish shopper and visitor analytics specialist RapidBlue Solutions has launched a 3D visualisation tool for mapping shopper movements, to enable retailers to understand the performance of their retail space across different floors and trading areas. More
Qureshi Market Research MD Bob Qureshi has opened a new facility in London's West End, offering eye tracking, dial testing and NeuroFocus services. The five-studio facility also provides access to a bar for use in drinks research projects. More
Manchester, UK-based technology entrepreneur Avin Wong has launched a Pinterest analytics business called WhichSocial.com, which offers a social media analysis platform through which fashion retailers can measure and track their brands on Pinterest. More
Former Ipsos Reid President Steve Mossop has launched a full service agency called Insights West, based in Vancouver and servicing private and public sector clients across Western Canada. More
Twitter has introduced interest-based ad targeting for its Promoted Tweets and Promoted Accounts campaigns, while Facebook is to allow brands to use their consumer data to reach users through the site. More
US-based Placed Inc. has expanded its location analytics service with the addition of mobile web measurement, to provide site publishers with details about the businesses people were near when interacting with site content. More
Music and media writer, researcher and analyst Jeff Green is launching a new Nashville-based firm called Stone Door Media Lab, which will provide ratings research, digital media consumption analytics, market analysis and business intelligence for the entertainment sector. More
Japan-based GMO Research and its subsidiary GMO Japan Market Intelligence (GMO Research/JMI) are to open the group's first operations centre in India at the end of August, led by former GMI exec Anupam Kaul. More
Omnibus and syndicated data specialist Roy Morgan Research has launched a new service called the 'Digital Universe', to provide a view of Australians' daily lives, including media consumption, shopping habits, socialisation and expectations. More
Online service MusicHype.com, which helps bands, management companies and labels develop relationships with their fans, has launched the 'Appreciation Engine' through which clients can aggregate customer profile data, analyze fan activity and identify 'VIP' customers in real-time. More
Asian agency ABN Research has opened an office in Hong Kong, from which it plans to expand beyond the FMCG and white good sectors to supporting service industries such as finance and telecoms. The firm has also been re-named as 'ABN Impact'. More
Digital agency XM Asia Pacific has opened a Consumer Experience Lab in Singapore. The facility will use Tobii eye-tracking technology, heuristic techniques and usability metrics to examine how Asian consumers absorb the information they see in digital ads and traditional media. More
India-based MR technology and operations company Annik has partnered with mobile home screen messaging specialist Mobile Posse, to provide access to the fifteen million consumers who have signed up to receive offers and content via the latter's pre-loaded software. More
In the US, Spanish language media company Entravision Communications Corporation has launched a new big data analytics and modeling business called Luminar, to help clients predict US Latino consumer behavior. Franklin Rios leads the new division as President. More
Multi-screen measurement specialist Rentrak has partnered with product placement analysis firm iTVX, to help brands and programmers understand the impact on audiences when a TV show uses a brand in a story line. More
Online audience measurement firm comScore has launched TabLens, a monthly syndicated study of US tablet ownership and usage, based on a 3-month rolling sample of 6,000 users. More
Eye tracking software solutions firm iMotions has struck a deal with emotion measurement specialist Affectiva, to integrate the latter's wireless Q Sensor into its Attention Tool platform. More
In South Africa two former employees of RI and GlobalEDGE Marketing Consultants, Andrew Johnson and Catherine Read-Fletcher, have set up a new agency, Beyond Insights. More
Helsinki-based RapidBlue Solutions has launched a point-of-sale (POS) integrated version of its Shopper Analytics solution, to enable retailers to analyze those shopping trips which do not lead to sales. More
Specialist innovation and forecasting business Ipsos InnoQuest has rolled out a new market potential analysis tool called Vantis*Optimize, designed specifically for clients planning to launch non-FMCG products or services. More
US-based product innovation specialist InsightsNow has launched a new research approach called 'Product Spark', which it says solves the 'concept to product translation dilemma' when applied at the beginning of an R&D initiative. More
Nielsen has partnered with Israeli-based venture capital fund Partam Hightech to launch a subsidiary called Nielsen Innovate, which will help develop and fund business ideas and bring them to market for its clients globally. More
Nielsen has launched an upgrade plan for its Local Audience Ratings, which includes quadrupling sample size across all local markets and doubling it in diary markets. The firm says this will provide broadcasters with 'more granular data' for both programing and ad sales. More
Nielsen/Arbitron joint venture Scarborough Research has hooked up with GfK MRI to offer a service exploring the links between the attitudes of American consumers and their shopping and media consumption patterns. More
Yorkshire-based Swift Research has added four wet rooms to its Innervisions viewing and testing facility, through which clients can observe how consumers use and interact with personal care and hair care products. More
US marketing services firm Epsilon has added a new feature to its TotalSource Plus consumer database, to enable marketers to target individuals based on their likelihood to engage with or purchase products or services. More
UK broadcasting measurement body BARB is to expand the circulation of its Web TV meter, adding another 500 homes to its core panel, currently just 100-strong. The system measures TV viewing via laptops and PCs. More
ORC International has added two new online sample options, geographical and 'generational' targeting, to its CARAVAN omnibus survey suite, offering interviews with a representative sample of US adults within any one state, top metropolitan area or age generation. More
EMI Music is to release parts of its 'EMI Million Interview Dataset' to around 150 data scientists from non-profit organisation Data Science London, who will study what EMI describes as the 'most extensive collection of data on music consumers ever shared'. More
US-based entertainment, media and technology specialist Interpret has enhanced its 'Advance Long Lead' (ALL) movie monitoring service with a feature which tracks movie titles up to a year prior to their release. More
Swedish firm EyeTrackShop has launched a new solution called realCPM, which attempts to measure the actual number of people who view an ad. More
In the US, the Mobile Marketing Association (MMA) has received $1m in funding from a consortium of major brands, to launch a global study that will aim to evaluate mobile's contribution to marketing ROI. More
Finnish shopper and visitor analytics specialist RapidBlue Solutions has been granted an EU-wide patent for profiling consumers based on their historical and current movements, gathered anonymously using radio frequency technologies. More
NBC Olympics, the unit responsible for producing and promoting NBCUniversal's coverage of London 2012, is launching two apps to provide live streaming of the games, using Adobe technologies to enable brands to measure user traffic and deliver targeted advertising to followers. More
In the US, Georgetown University has established a new Institute for Consumer Research, centred around technology-focused consumers and how to market to them. More
In the US, WPP-owned ad agency Leo Burnett has launched a qualitative research platform called MetaphorMining, which aims to improve clients' understanding of human behavior, and specifically of how people perceive and relate to brands. More
US-based ratings giant Arbitron has introduced a cross-platform tool called Promo OptimiXer, to help broadcast and cable networks evaluate the return on investment of their radio and television 'tune-in' campaigns. More
Millward Brown (MB) has extended the availability of its facial coding capabilities, offered as part of its LINK ad copy evaluation solution and developed in partnership with emotional measurement company Affectiva, to the emerging markets of Latin America and Asia Pacific. More
In Canada, multi-cultural marketing specialist Monsoon Communications has opened an MR agency called Third Eye, to deliver insights into the ethnic audience it defines as 'Zero2Five New Canadians'. The firm will be led by former TNS leader Gautam Nath. More
London-based BDRC Continental has launched a social media monitoring and sentiment analysis tool called PillowChat, to enable hotels to monitor, measure and understand the online 'chat' about their brands. More
Finnish customer feedback tech firm HappyOrNot has introduced its customer satisfaction measurement device to the UK, where the system is currently being used at London Heathrow Airport to obtain passenger views of the airport's much-discussed security measures. More
Multi-screen measurement specialist Rentrak has introduced a new service providing movie studios with data on both their own and their competitors' video-on-demand (VOD) theatrical releases. More
UK-based SPA Future Thinking has launched Volumetric Choice Based Conjoint (VCBC), a new modelling methodology which it says will forecast a brand's value and volume shifts against competitors. More
US brain research specialist Nielsen NeuroFocus has announced a new technique called Neuro-Compression, developed in response to a requirement from CBS TV to find out if a 30-second ad can be cut in half without losing some of its powers of persuasion. More
Ipsos Loyalty has followed up last year's WAR with the launch of a research solution called WAO!, to help clients understand 'share of wallet' in their target sectors. More
Kantar Media TGI has launched a new service called 'TGI Clickstream', allowing marketers, communications agencies and media owners to gain a picture of web sites and sections visited by specific, 'complex' target groups of consumers. More
In the UK, Kantar Media Audiences CEO Richard Marks is leaving the firm in August to set up his own consultancy business. He will be replaced by Richard Asquith, who currently leads the firm's TGI and Custom division. More
UK-based researcher SPA Future Thinking has introduced an ethnographic tool called See-Me, which it claims 'bridges the gap' between actual and recalled consumer behaviour. More
Kantar Media TGI and Nielsen have teamed up to launch a new media analysis tool in Ireland, combining Nielsen's TV data with the TGI survey of consumers' brand and product use, attitudes and media habits. More
US-based online publisher Break Media, which creates and distributes male-targeted content, has launched a tool to provide brand marketers with insights into men's' lives, trends and behaviors. More
In the US, Scarborough Research is adding nationwide voter data from political data provider TargetSmart Communications to its own consumer database, to enable agencies, politicians and lobbyists to examine consumer behavior relevant to specific election issues. More
Multi-screen measurement firm Rentrak Corporation has announced a joint venture to measure audiences in the People's Republic of China; and has released Q4 and full-year results showing continued rapid growth in its Advanced Media and Information (AMI) business. More
Magazine ratings provider GfK MRI and word-of-mouth consulting firm Keller Fay Group have combined data from their syndicated research databases to form a new product called TalkTrack/GfK MRI Data Fusion. More
US marketing technology and analytics firm Adlucent has launched an intent-based Shopping Analytics tool, to help retailers optimize their customer acquisition strategies by customer segment, while also improving their inventory planning and merchandising functions. More
Digital audience specialist Effective Measure is launching a service in the MENA region (Middle East North Africa), combining online polls and data from tagged web sites to provide insights on mobile consumption and purchase activities. More
Researchers Dorothy and Ray Parker have set up a new marketing research and competitor intelligence company called 4insight in St Helier, Jersey, which offers what they claim to be the Channel Islands' first professional viewing studios. More
In the US, the Missouri School of Journalism has partnered with HCD Research to conduct studies combining biometric and eye tracking measures to further understanding of consumer choices. More
In the US, on-demand music streaming and discovery service Grooveshark has launched Beluga, a free music information tool. Beluga delivers insight by combining in-house market research with Grooveshark's user database. More
Kantar Worldpanel ComTech is launching what it bills as 'the first continuous panel to gather representative mobile phone data in China'. More
UK e-commerce association IMRG (Interactive Media In Retail Group) has partnered with European trade association EMOTA to launch the IMR Smart Knowledge Base, an open-access library of insights into the performance of the global e-commerce market. More
In the UK, JRA Research has acquired an online panel of chefs and catering managers, numbering around 1,200 individuals across a range of food service sectors. More
In the US, location-based data specialist Sense Networks has launched two new predictive location products, AdMatch and AudienceSense, for use in mobile advertising awareness studies including profiling, analysis and targeting. More
GfK is integrating elements of its brand, communication, satisfaction and loyalty research into a new global practice, Brand and Customer Experience, and has appointed Helen Zeitoun to head it up. More
Multi-screen measurement firm Rentrak Corporation has agreed a deal with MasterCard, combining the former's TV Essentials viewing data from US homes with the latter's consumer trends insights derived from billions of payment transactions. More
UK-based consumer information publisher Mintel has announced a new toolkit for household, personal care and OTC healthcare brands, combining market data with consultancy. More
Point-of-sale data giant Catalina Marketing Corporation has announced the launch of BuyerVision, a new purchase-based targeting solution for CPG advertisers. More
Online retail affiliate network AvantLink is to launch its proprietary SaaS web analytics platform AvantMetrics as a standalone product. More
Yahoo! has announced the release of online ad solution Genome, which combines its own data and that of its interclick subsidiary with advertisers' own stats for a 'next generation' audience targeting solution. More
GfK MRI has launched a syndicated solution called the 'Audience Risk Manager', to enable US magazine publishers to offer performance guarantees based on a publication's total readership as opposed to its paid circulation. More
In the US, WPP-owned insights and innovation consultancy Added Value Cheskin has adapted its online qual platform AV-id to widen its coverage of the US Hispanic market. More
Nielsen has written to inform clients it is developing a range of new audience meters and digital tracking codes, for possible deployment in or after 2004. More
In Mumbai, consumer goods giant Unilever has set up its first Indian Customer Insight and Innovation Centre to study how consumers shop for FMCG products. More
In Australia, Roy Morgan Research has announced a partnership with local trade body the Australian Retailers Association (ARA) with an eye to using their complementary experience to provide clients with insight on the retail process. More
In Sweden, shopper and consumer specialist NORM has launched 'Scandinavia's first quantitative research panel of pregnant women.' At least 4,000 women will join the panel evenly over the next twelve months. More
In the US, digital measurement specialist comScore has launched Mobile Metrix 2.0, which brings the company's existing online Unified Digital Measurement (UDM) system to smartphones. More
In Singapore, Nielsen has launched an Asian 'innovation hub' incorporating divisions for neuroscience (NeuroLAB), virtual, mobile and eye-tracking technologies (ShopperLAB) and market measurement and consumer information (MSciLAB). More
Guildford, UK-based custom panel provider EasyInsites has teamed up with Mom365, the US sister company of the UK's Bounty Ltd, to launch a panel of new and expectant mothers. More
Sampling and data collection provider SSI has launched a specialist automotive sample, offering researchers access to car owners and buyers in the world's largest car markets. More
Unilever-owned ice cream manufacturer Streets has launched what it claims is Australia's first facial recognition billboard, which it is using to promote its Magnum Infinity product. More
US research agency Phoenix Marketing has introduced the AdPi (Advertising Performance Indicator) Express scorecard, a tool to enable insurance companies to measure the effectiveness of their print and TV ads. More
In Canada, Digital Out Of Home specialist Ayuda Media Systems has launched Zest, a package providing comprehensive local decision data for online buyers and sellers of outdoor inventory. A mobile app will enable buyers passing a billboard to view data for it and book it on the move. More
Customer intelligence technology supplier iJento has announced a global partnership with web analytics consultancy Semphonic, which will help clients track and understand both digital and multichannel customer behaviour. More
Data collection agency SWAT Research Field Force has launched a new omnibus survey among consumers in the UAE. More
In the UK, behavioural research and usability consultancy SimpleUsability has announced the addition of a new laboratory and observation room to its Leeds office, and the appointment of Steven Lilley as Head of Technology. More
National Research Group (NRG) co-founder Catherine Paura has set up a new firm called Capstone Global Marketing and Research Group, with the aim of 'interpreting the tastes and behaviors of the 21st century entertainment consumer'. She is joined by her sister Angela, former NRG COO, in the new venture. More
Entertainment Works (eworks) - a US firm which offers touch screen kiosk-based consumer research - has launched in the UK with the installation of a manned booth in Kingston's Odeon Theatre, through which it will gather cinema goers' opinions. More
Web-based consumer researcher BuzzBack has partnered with Swedish eye tracking solutions firm MRC international, to offer new ways for marketers to evaluate their packaging and communications. More
In the US, app developer Iconicast has launched the Smurk, described as a human-like emoticon through which companies can gauge the collective mood of a crowd. More
UK-based Mintel is introducing a series of social media reports, which it says will offer a 'first of its kind' view of consumer relationships with brands, both online and off-line. More
UK agency Holden Pearmain has launched a new service called OTC Intelligence, for which it will interview more than 30,000 individuals each year about their purchase and use of OTC products in the flu and cold, analgesics and skin sectors. More
US social media analytics firm Bluefin Labs has launched a new platform called Signals Brand Edition, to enable brands to measure and analyze how their TV advertising is driving conversations on Twitter and Facebook. More
Singapore-based Agility Research & Strategy has launched a quarterly series of reports exploring the psyche of Asian consumers regarding wealth and luxury. More
Nielsen has partnered with The University of Chicago Booth School of Business to offer a historical perspective on consumer purchases to all US-based academic researchers. More
In Canada, research firm Hotspex has partnered with strategy specialist LEVEL5 to design BrandMap, an online tool that quantifies and links the emotional and rational drivers of brand usage. More
GfK has announced the launch of ConX (Consumer Experience Measurement and Tracking), a holistic, customizable tool for measuring, evaluating and optimizing the consumer experience. More
The MENA division of Ipsos Interactive Services (IIS) has launched its panel in the United Arab Emirates, continuing its roll-out throughout the region. More
New Jersey-based Bowker, which provides information for the publishing industry, has merged its US-based PubTrack Consumer and UK-based Book Marketing Limited (BML) under a new global brand, named Bowker Market Research. More
US radio ratings giant Arbitron has reached a $7m legal settlement with a shareholder, regarding claims that the company misled investors about the rollout of its Portable People Meter service (PPM). More
US-based agency Forbes Consulting Group has introduced a new tool called MindSight Mobile, promising access to consumers' emotions in real time as they use their smart phones and tablet devices. More
In the US, ratings giant Arbitron has agreed to pay $400k to settle a lawsuit in California in which it was alleged to have under represented black and Hispanic listeners in California, Los Angeles and San Francisco. More
Market intelligence company Mintel has launched the first consumer research report in a monthly series examining Chinese consumer behaviour across the food and non-food consumer products markets, retail and foodservice industries. More
US-based online sampling and technology company uSamp has introduced a proprietary Hispanic panel with more than 100,000 members, adding to its existing global panel of around 7.5 million respondents. More
Chip maker Intel has invested $21m in technology firm Tobii, to help the company move its eye tracking and gaze interaction solutions to 'mass-market' applications such as mainstream computers, cars, games and other consumer products. More
In New York, Ipsos MediaCT and biometric measurement specialist Innerscope Research have designed a new methodology, emoTV, which measures both the conscious and unconscious responses of audiences to TV shows. More
Online sampling and panel exchange firm Cint has announced a new partnership with UK online parenting community Netmums Ltd, giving its clients access to an 'unrivalled' number of individuals in the 'Mothers of Babies' category in the UK. More
WPP's GroupM is working with Nielsen to develop a new cross-platform measurement service, integrating media planning and measurement across television and the Internet. More
In the US, software giant Adobe has announced enhancements to its analytics and segmentation tool 'Adobe Discover', which is part of its Digital Marketing Suite. The new features include cross-visit analytics. More
Online measurement service Experian Hitwise has launched AudienceView, a targeting service giving retailers demographic, psychographic, transactional and behavioral insights on their US target consumers or audiences. More
Location analytics firm Placed, Inc., formerly known as Sewichi, has completed a $3.4m Series A round of funding, and announced beta availability for its forthcoming 'Placed for Developers' solution. It has also recruited Andrea Eatherly as Director of Marketing and Operations. More
Online audience specialist comScore has launched its Ad Metrix service in Australia, citing the impressive growth of display advertising in the country. More
Nielsen has announced the launch of its NeuroFocus testing laboratories in China, citing 'huge opportunities for businesses to tap into the unmet demands' of consumers as the economy shifts its focus towards them. More
German eye tracking technology provider SensoMotoric Instruments (SMI) has launched a portable version of its system called SMI RED-m, which it says makes it easy to conduct market research studies from public sites. More
In the US, research software and services firm MarketTools has partnered with new product forecasting specialist Top Box Associates, to provide a 'one-stop approach' to forecasting for new product launches, line extensions and re-launched products. More
In Canada, mobile marketing platform Sitomic.com has launched a new solution called QR Code Manager, which will gather visitor statistics resulting from printed ad campaigns and analyze them across multiple publications. More
US-based customer intelligence firm Market Force Information has launched two cinema monitoring services to help Hollywood studios measure the success of their movie trailers. More
US experiential marketing agency TEAM Enterprises has opened a shopper insights division called TEAM TransActive, with a goal to 'connect brands and consumers' wherever they shop. More
In the US, virtual shopping research specialist Decision Insight has launched a suite of solutions called ShopperIQ, to test and measure what consumers do while in an actual store environment. More
Omnicom Media Group (OMG) has brought together all its search and optimization agencies under its Resolution Media brand, to offer integrated services across areas including SEO, digital behavior analysis, behavioral targeting, social media and mobile. More
Manchester, UK-based B2B International is gearing up for the April launch of a new consumer-focused agency called 'deep see', which aims to 'get to the bottom of what customers really think'. More
WPP-owned ad agency Ogilvy & Mather (O&M) has launched a practice called Social@Ogilvy, through which the agency's global network of social media strategists will deliver solutions for areas including social media commerce, online listening and impact analysis. More
US media network NBCUniversal (NBCU) has partnered with Google and comScore to explore new ways to measure single source consumption of video content on TV, PCs and mobiles / tablets during the 2012 London Olympics. More
WPP agencies tenthavenue and GroupM have linked up in China to acquire full service mobile marketing agency Wisereach, and launch a new company, MJoule, providing a 'holistic view' of mobile consumer behavior. More
In France, market and opinion research company BVA has announced a partnership with the University of Rennes to develop neuromarketing tools. The academic team will be lead by Olivier Droulers, doctor of medicine and Professor of Neuromarketing. More
Food and drink researcher Technomic has developed a new online platform called the Adult Beverage Resource Group, to track US sales of spirits, wine and beer, and provide consumer attitude and usage metrics. Eric Schmidt and Donna Hood Crecca join to help lead the new initiative. More
Ipsos MENA has launched an online panel in Egypt, and will follow up with one in the UAE later this month. More
WPP's global retail practice The Store has launched a new resource offering clients access to a range of services covering shopper insights, store design, customer relationship management, in-store communications, packaging and e-commerce. More
In the US, retail performance consultancy Claris Solutions has joined forces with data analytics start-up Euclid Elements, to offer a solution that uses mobile sensors to map shopper traffic patterns in retail spaces. More
In the US, social media monitoring firm Brandwatch has launched a tool to monitor the number of tweets referring to brands involved in this weekend's Super Bowl. More
North of England-based Dipsticks Research has opened two new divisions - travel and tourism specialist 'explore research', and bespoke consumer solutions unit 'fmcg insights'; and appointed Katie Bryan-Brown and John Vincent to lead them. More
In Germany, GfK Travel Insights has set up a panel of online travel portals, from which it will evaluate data about holiday bookings. More
Millward Brown has partnered with emotional measurement company Affectiva to offer clients deeper insight into the emotional impact of their TV advertising. Affectiva's facial expression analysis technology Affdex will be integrated with MB's LINK copy testing and optimization solution. More
In Stockholm and Washington, eye tracking and interactive gaze specialist Tobii Technology has announced a new compact and portable field device, the Tobii X1 Light Eye Tracker. More
Three firms - researcher Kantar Shopcom, ad platform provider Videology and targeting specialist I-Behavior - are teaming up to help marketers to target online video advertising and measure the actual off-line purchases that result. More
US media measurement and analytics firm TRA and auto market intelligence provider Experian Automotive are the latest partners to link TV audience data and automotive buying. 'Media TRAnalytics TV Auto Ratings' will automatically match auto registration with TV data at the household level. More
Media and entertainment giant Time Warner has opened a media lab in New York, aiming to provide a 360 degree view of consumer behavior. The Lab features biometric monitoring and eye tracking, a 50-seat screening room, in-home living room simulation, and a live broadcast capability. More
Retail analysis giant SymphonyIRI has partnered with UK independent grocery comparison web site mySupermarket, to provide what the firms describe as 'the first' multi-channel view of shoppers' behaviour in the UK - both online and in-store. More
Concept testing and forecasting software specialist Affinnova has launched a web-based application called the 'Concept Studio', designed to accelerate concept development for new products, designs and ad campaigns. More
In the US, communications and networking company Mvix has announced the launch of an end-to-end proximity system MvixAir. The new tool allows communication of information, special offers, product discounts or research stimuli via mobile phones at any relevant location. More
Multi-channel mobile solutions firm Digby has announced the launch of Localpoint, a platform offering location-based marketing, analytics and commerce. More
Global information services giant Experian has partnered with IT firm Hitachi Consulting to add a cloud-based solution called Site Analytics to its Experian FootFall visitor analytics solution. The combination will deliver site and store-network performance measurement. More
Canadian eCommerce research specialist Terapeak has introduced a tool for sellers on Japan's largest online marketplace Yahoo! JAPAN Auctions, using analytics capabilities from its flagship product Terapeak for eBay. More
In the UK, former JRA Research Associate Director Stuart Green has launched a new consultancy, fresh research. The company will specialize in integrated qual-quant projects. More
Ipsos-owned Marketing Management Analytics (MMA) has opened a new real-time Pricing Strategy practice, integrating predictive analytics with behavioural data and consumer research to help clients make judgments on pricing or react quickly to competitors' pricing actions. More
US-based Radius Global Market Research has introduced a new process called 'Configure', to help clients identify new product opportunities by tapping into consumers' perceptions of how a market is structured. More
US-based social media tracking and targeting firm Lotame and predictive segmentation specialist Alliant have joined forces to offer advertisers household targeting using purchase histories and direct marketing performance metrics. More
Ipsos has launched its first online panel for the Middle East, in Saudi Arabia. The move coincides with the opening of Ipsos Interactive Services (IIS) MENA, lead by Director Nader Kobeissi, in the region. More
French agency Adriant has launched a new methodology using picture boards for measuring consumers' emotional reactions to brands and products, and analysing the key drivers of their purchasing decisions. More
In the US, research veterans Sanjay Vrudhula, Lyle Durbin and Tod Higginbotham have set up a new firm, Reconnaissance Market Research (ReconMR), targeting Texas-based companies with $1 billion or more in revenue. More
In the US, Nielsen and comScore have settled patent infringement lawsuits relating to both firms' online measurement copyrights, and as part of the deal, Nielsen has acquired $19m of comScore common stock. More
In the US, InsightExpress has partnered with SymphonyIRI to launch a tool which combines digital ad measurement capabilities with off-line consumer data, helping to link online ad exposure and in-store buying behavior. More
In the US, digital specialist Specific Media has partnered with ad performance specialist Nielsen Catalina Solutions to launch 'Shopper Access', a service which combines off-line purchase behavior with online ad data to provide insights into how advertising influences consumer purchases. More
In the US, Prosper Technologies has launched the Automotive InsightCenter, a service offering feedback on how consumers' automotive purchase plans are changing, which brands are taking market share, and if vehicle owners are planning to switch brands. More
London-based CURB Media has launched what it describes as the UK's first 'sensory out-of-home division' (SOOH), which will enable advertisers to embed scent, sound and taste into their billboards to increase recall and mood by triggering emotions. More
Online specialist YouGov has rolled out its weekly brand and product polling tool Launch Monitor in the UK, following its recent introduction in Scandinavia. More
In the US, retail price optimization specialist Revionics, Inc. has announced a partnership with online competitive intelligence provider RivalWatch, aimed at helping clients to adjust their pricing strategy in real-time. More
In the US, multi-screen measurement firm Rentrak has introduced 'Exact Commercial Ratings' - a new system which it says measures exactly how many viewers were exposed to specific commercials in a campaign. More
In New York, WPP-owned sister firms Millward Brown and data integration / analytics specialist Kantar Shopcom have partnered to create a single-source panel combining consumer attitudes with actual purchase behaviors. More
In the Netherlands, a consortium of outdoor specialists made up of advertisers and media agencies has rolled out a system which calculates the number of people who actually look at outdoor adverts, as opposed to measuring all those who walk past them. More
Synovate Retail Performance (SRP) has partnered with Norwegian shopper tracking specialist Track & Trace, to provide retailers and brand owners with a behavioural solution for monitoring customer experience and satisfaction. More
In New York, trade organization the Cabletelevision Advertising Bureau (CAB) has partnered with BigInsight parent firm Prosper Business Development, to launch a new resource to provide advertisers and publishers with insights on African-American consumers. More
US-based Media Logic has introduced the 'Retail Social Juice Index', which measures social media engagement for more than 500 brands across Facebook and Twitter and distills data for each into a single metric published daily. More
US-based Mindshare Technologies has added QR (quick response) codes to its feedback management platform, to enable consumers to provide immediate feedback to a mobile-optimized survey through their smartphones and mobile devices. More
In the US, travel data and media firm Sojern has introduced a new platform offering marketers access to proprietary data and audience targeting capabilities. More
In the US, retail analysis giant SymphonyIRI has launched a new segmentation model called EconoLink, which groups shoppers into specific profiles based on their attitudes and behavior with regard to the economic downturn / recession. More
US-based Maritz Research has introduced a custom analysis product called 'DecisionVue 360', developed to provide insight into how customers purchase a product or service, or reject it in favour of a competitor's. More
US-based Scout Analytics has opened a new division, Scout Research, dedicated to developing models through which publishers can predict revenues and profits based on actual or anticipated audience size and behavior. More
WPP-owned brand activation network G2 has rolled out its shopper marketing tool Pathfinder in Australia, offering insight into what influences shoppers' path-to-purchase. More
In London, digital product placement specialist MirriAd has announced enhanced functionality for its placement and analysis platform, intended to decrease an advertiser's financial exposure before and during campaigns. More
Sensory and consumer specialist product perceptions has announced a partnership with qual brand developer Deep Blue Research, promising clients richer concept insights and FMCG brand development. More
Eyetracking technology firm Tobii has launched a plug-in which combines eye-gaze data with the metrics measured by TechSmith's Morae usability testing platform, to provide psychological analysis of user behavior during usability testing. More
In the US, Interpublic's media innovation arm IPG Mediabrands has opened an 'immersion and exploration center', where clients and IPG staff can collaborate on technology-enabled marketing programs and data systems. More
In the US, full service agency MRSI (Marketing Research Services Inc.) has introduced a new Hispanic 'acculturation' model, which it says provides better insights on the Hispanic consumer, their perceptions, and their shopping behavior. More
WPP firms Kantar Media and media operations unit GroupM have announced a partnership aimed at uncovering the links between exposure to TV ads and purchase decisions. Viewers of Hispanic programming will be the first group studied. More
In the US, a team including Google Analytics co-founder Scott Crosby has launched a new analytics platform called Euclid Elements, with a $5.8m Series A round of financing. More
Canadian crowdsourcing technology firm Chaordix has launched a solution called Crowd Intelligence, combining qual and quant market research and brand insight. More
In the US, online metrics company BuzzLogic has changed its name to Twelvefold Media, to reflect a 'substantial increase' in its size and range of activities since launch. More
Brand and communications research specialist Hall & Partners has opened a mobile market research lab in the back of a London taxi cab. More
US-based agency Forbes Consulting Group has rolled out a new research model called MindSight, which aims to identify and explain the subconscious emotions that motivate consumers and professionals to buy. More
In the US, MTV Networks has partnered with social intelligence firm Trendrr to launch a ranking tool called MovieTracker, through which fans can rank the top 25 films according to the social buzz surrounding each title. More
In the US, retail analysis giant SymphonyIRI has partnered with online ad marketplace Legolas Media to enable marketers to buy online ads based on user-level in-store purchase behavior, and then use actual product sales data for ongoing ROI measurement. More
JD Power and Associates and Kantar Media have partnered to integrate auto buyer data with stats on television viewing behavior, promising clients the ability to identify the most-watched shows among buyers of particular vehicle types. More
In the US, customer loyalty specialist Maritz has launched a new benchmarking tool for customer experience measurement (CEM). CEBenchmarks allows companies to compare their customer experience metrics across their own and other industry sectors. More
In the US, readership specialist Affinity is moving its American Magazine Study to a quarterly basis from twice-yearly. The survey combines measurement of print and digital magazine audiences. More
UK supermarket Waitrose is to introduce a loyalty card, almost two decades after rival Tesco. The up-market grocer will send cards to members of its myWaitrose online club, which has been gathering insights for around two years; and will also offer them in stores. More
Boutique MR firm Axen Research has appointed Giovanni Riggioni - previously Executive Director of Global Research at Warner Home Entertainment - as Managing Director. More
Online ad targeting company Phorm has arranged a £30m equity placing with institutional and other investors including its existing NED Mark Schneider. The funds will enable it to repay earlier borrowing and to proceed with its fledgling businesses in a number of countries. More
In New York, Ipsos Loyalty Research has introduced the 'Wallet Allocation Rule' (WAR); a new research model to help businesses track their share of consumer spending. More
US-based innovation giant 3M has enhanced its Visual Attention Service (VAS), which determines how people are most likely to visually interact with any scene or setting. Previously catering only for still images, the service now analyses video. More
Synovate Retail Performance (SRP) has partnered with face recognition specialist Firs Technology in Greater China, to provide retailers and brand owners in the region with access to technology and data reporting for stores. More
US-based telecoms industry specialist Pyramid Research has launched a new service that combines primary research conducted among consumers with the firm's analysis of the Brazilian mobile market. More
Aegis Media has launched its communications insight and evaluation company aevolve in Malaysia and appointed Mark Chaves to lead it as Chief Insight Officer. More
In the US, Experian Simmons has completed tests of a 'pioneering' research initiative, which aims to link smartphone behavior with insights on consumer brand preferences, multi-platform media consumption, demographics and attitudes. More
UK book market specialist BML Bowker has launched a new service to track the purchasing habits of e-book consumers in Europe, Asia, Australia, and North and South America. More
In the UK, consumer insight and sensory specialist MMR Research Worldwide (MMR) has launched an approach to packaging research which uses psychology and sensory science to extract the non-conscious elements of the consumer decision-making process. More
Consumer intelligence firm Mintel has launched a trending service for the beauty and personal care (BPC) industry, which it claims is the first of its kind. More
Full service agency SPA Future Thinking has launched two new packaging development tools, 'PackPotential' and 'PackPerfect', which integrate behavioural and emotional techniques into its traditional methodologies. More
In the UK, mobile data collection specialist OnePoint Global has announced the launch of the TellMe App, which allows respondents to upload pictures, barcodes, video and voice as well as sending geo-location information to researchers. More
Danish toy manufacturer LEGO has rolled out an online 'open innovation' and crowd sourcing platform, through which consumers can submit and vote for their favourite new product ideas. Consumers who have their ideas chosen will earn 1% of the total net sales of the product. More
US-based UpSellit - which focuses on reducing 'site abandonment' - has released the Dynamic Exit Survey; a tool to gather insight about why consumers abandon their online shopping carts. More
Gaming software giant Electronic Arts and partner firm nPario have announced the launch of an insights platform, EA Legend, which will give marketers data on their campaigns and audiences across mobile, social, online and console games reaching over 300 million people worldwide. More
A New York federal judge has rejected TRA's attempt to block the roll-out of Kantar Media's RapidView media planning tool, which TRA claimed was a direct 'rip-off' of its own Media TRAnalytics tool. More
GfK has launched a new panel of Turkish consumers, billed as the first to use in-home scanning technology to provide insights based on actual purchase data. More
Customer experience specialist Maritz Research has announced a new measurement technique examining 'Make or Break' factors in customer relationships. More
In the US, six shopper research specialists have formed an alliance to offer marketers an integrated resource for shopper insights. The new organization will be called Mindtap Insight Network. More
In the US, display advertising firm Tribal Fusion has announced it will integrate data from BlueKai's Exchange platform with its user data and profiling platform 'E9', to help its clients tailor and target their campaigns. More
Gloucestershire-based medical data collection specialist Gillian Kenny Associates (GKA) has branched into consumer and b2b research with the launch of a new company, Angelfish. More
WPP social media specialist Kantar Media Cymfony has introduced the first of a series of syndicated solutions, focusing on the automotive sector. More
Kantar Health has rolled out its international self-reported patient database - the National Health and Wellness Survey (NHWS) - in Brazil. More
In London, Ipsos MediaCT has established a test panel of just over 350 respondents for its mobile phone-based radio measurement system, MediaCell. The move follows successful initial trials of the device. More
Nielsen has formed a strategic alliance with India-based Informate Mobile Intelligence, which uses on-device metering technology installed on panellists' handsets. More
The son of movie director Oliver Stone has co-founded a new firm which provides TV and film producers with access to a database of 60 million moviegoers willing to participate in pre-launch film and TV test research. More
India-based TechOrigami Software has launched Unmetric, a social media intelligence benchmarking tool, which mines and distills data around the Facebook pages and Twitter IDs of leading brands. More
WPP-owned ad agency network Grey Group has partnered with Eastern Advertising in Taiwan, to offer full service capabilities including market research, strategic planning, PR and a range of advertising and marketing options across the country. More
US-based merchandising and marketing services company SPAR Group, Inc. is to launch a Mexican subsidiary, SPAR Todopromo. More
US-based packaging research and eye-tracking specialist Perception Research Services International (PRS) has announced a strategic partnership with Latin American firm Provokers, which has offices in Buenos Aires, São Paulo and Mexico City. More
Brand and communications research specialist Hall & Partners has entered the South African market through a partnership with Cape Town and Johannesburg-based marketing consultancy Yellowwood. More
Nielsen has received Media Rating Council (MRC) accreditation for its Puerto Rico TV audience measurement service, which was launched in April 2010. More
US media measurement and analytics firm TRA has secured a patent for using anonymous consumer purchase behavior data to target television and other ads. The firm is currently involved in a legal row with WPP over alleged infringement of another patent. More
In the UK, Robin Hilton and Jonathan Clough - who previously worked at youth research and marketing strategist Dubit - have formed a new online panel firm. ResearchBods offers specialist panels for consumer; online qual; and research among youth, kids and families. More
Specialist research firm eyetracker has announced a deal with Royal Mail's Mail Media Centre to create what it calls 'Europe's first omnibus eye tracking research service for the Direct Mail industry'. More
WPP agency MediaCom Worldwide has launched a new division focused on global sports sponsorship, MediaCom Sport, and appointed former IMG Consulting exec Marcus John to lead it. More
comScore has launched its campaign audience validation tool, AdEffx Campaign Essentials, in Canada. More
In Australia, customer analytics and data strategy consultancy Quantium has hired former eBay MD Simon Smith to launch Quantium Online, focusing on online shopping and eCommerce consulting. More
In the US, DemandTec - which provides consumer demand management software and analytics - has launched three new services, including an embedded shopper insights dashboard which provides forecasts for defined shopper segments. More
In the US, The NPD Group has launched a new tracker for the consumer electronics industry, drawing its respondents from NPD's online panel of nearly two million participants. More
A US judge has ordered media measurement firm TRA and WPP to settle their differences through mediation, following their row over alleged patent infringement. More
In Australia, word-of-mouth (WoM) marketing specialist Contagious Agency has launched a consumer advocate platform, featuring a proprietary Facebook tracking tool. More
US-based agency Zpryme Research & Consulting has opened a China Insights Practice, a market research division focused on the Chinese consumer and business market. More
The Audit Bureau of Circulations (ABC) has approved a new service, designed to simplify the audit process for Canadian newspapers with circulations below 30,000. More
Retail market intelligence provider SymphonyIRI Group is to work with Wal-Mart to introduce an online shopper insights and collaborative planning platform called 'Customer Advantage'. More
US tech-based qual researcher Quester and mobile survey software provider iPinion have integrated their systems to enhance their mobile research offering. More
Retail giant Wal-Mart Stores Inc. has agreed to resume sharing consumer data from its Walmart and Sam's Club stores with Nielsen, after a ten-year break. More
In the UK, a group of 13 MPs have tabled a motion expressing concern about online privacy, with particular reference to WPP's plans to build a database of half a billion Internet users for behavioural ad targeting purposes. More
In the US, media measurement and analytics firm TRA has filed a counterclaim to WPP's recent lawsuit, started over claims that Kantar Media Audiences' RapidView product 'rips off' TRA's Media TRAnalytics solution. More
In London, Asif Mirza has set up his own firm, Mobile Fieldwork, to offer mobile research and data collection services to market research, marketing, media and PR agencies, as well as end clients. More
Panel exchange operator Cint has announced new partnerships with operators of student panels, the UK's National Union of Students (NUS) and Student Beans, and Irish student panel W5. More
GfK has strengthened its worldwide presence, buying Thai MR firm MarketWise and completing the buying of GfK-MEMRB Marketing Services in Cyprus. It has also upped its stake in US company Etilize and launched a retail panel in Belarus. More
WPP has entered the ad targeting fray with the launch of Xaxis, a new firm which links the group's ad-buying technologies with a proprietary database containing what it describes as the 'world's largest pool of audience profiles'. More
In the UK, Ipsos MediaCT has partnered with Finnish mobile measurement firm Zokem to launch the M3 solution; a new app that combines the collection of smartphone and tablet usage data combined with event-based survey polls. More
US-based online marketing firm ChoiceStream has launched an audience targeting platform called CRUNCH, which uses proprietary intent data to predict how individuals will react to brand messages. More
In New York, a group of executives has formed The Co-Creation Forum, an industry initiative to promote best practice among co-creation practitioners and communities. More
In New York, media measurement specialist Affinity has expanded its 'American Magazine Study' (AMS) to include those viewing via a host of digital platforms including web sites and mobile apps. More
Nielsen has launched a new approach to helping companies with their product innovation strategies, which it claims will increase the likelihood of new products succeeding to 75%. More
Consumer agency NORM Market Research has launched the 'TalkToParents' panel, comprising more than 2,300 Swedish parents of children between the ages of nought and six. More
In the UK, three former leaders of The Futures Company (TFC) - Crawford Hollingworth, Sian Davies and Sarah Davies - have launched a global insight and research consultancy called The Behavioural Architects. The trio are also planning to open a second office in China later this year. More
Marketing services network McCann Worldgroup has hired Marc Schwartz as Global Director of Performance Analytics and moved Laura Simpson from London to become Global IQ Director, heading up a new NYC-based Marketing Sciences practice. More
IBM has announced an expansion of its social media business services including 'Connections', which it claims is 'the industry's first social networking platform that provides organisations with the ability to track and monitor social data in real-time'. More
In the UK, media research agency Other Lines of Enquiry has announced the launch of otherlines.tv, a division dedicated to television research - and appointed sector specialist Penny Browell (nee Rudd) to head it up. More
Dubai-based YouGov Siraj has announced the launch of a proprietary, research-only online panel in Pakistan. More
In the US, Nielsen has formed an alliance with grocery media network and software firm MyWebGrocer, to develop what it says is the 'First Comprehensive View of US Online Supermarket Purchases.' More
Marcoms giant WPP has filed a lawsuit against media measurement and analytics firm TRA, reportedly over claims by the latter that its Media TRAnalytics tool has been 'ripped off' by WPP subsidiary Kantar Media Audiences. More
Data and analytics giant Experian Marketing Services has partnered with Kantar Media to provide clients with analysis of their audiences by household attributes such as income levels. More
UK-based SPA Future Thinking has introduced three tools to help brands and broadcasters measure the impact of sponsorship, product placement and multimedia campaigns. More
ZenithOptimedia has opened an Australian office for its global marketing effectiveness agency Ninah Consulting, and recruited former Synovate Aztec director Bryan Hall to lead the business. More
Publicis-owned agency MediaVest has opened a 'Human Experience' practice in New York, through which it will aim to explore the drivers of human behavior to create 'greater consumer experiences' for clients' brands. More
In the US, eCommerce software company ShopIgniter and analytic solutions company Webtrends have announced a partnership to offer what they say is the industry's 'first enterprise-grade social commerce analytics solution.' More
Neuromarketing firm EmSense has partnered with store-based shopper research specialist Fifth Dimension, to measure shoppers' emotional and cognitive engagement when making buying decisions. More
US media measurement specialist TRA and ad agency platform MediaBank have signed a deal to enable the latter's ad agency and media buying clients to match TV planning directly to actual purchase data. More
Digital metrics company comScore has introduced its syndicated mobile measurement service MobiLens in Canada. The service reports on mobile consumers' demographics and behaviours, along with the attributes and capabilities of their devices. More
UK measurement body RAJAR has added an online self-completion diary and Computer Assisted Personal Interviewing (CAPI) to its range of data collection methods for radio audience rating. The new approaches will be rolled out from next month. More
Port Washington, NY-based Paradigm Sample has introduced a smartphone app through which panelists can be sent tailored surveys and information based on their current location. More
Perfume and cosmetics giant Estée Lauder has opened an Innovation Center in Shanghai, China, from which it plans to develop products tailored to the specific needs of Chinese and Asian consumers. More
Harris Interactive has integrated its permission-based access to Facebook users into its qual research methods to launch a product called QualLife, designed to validate clients' marketing or product development efforts. More
In the UK, foods giant Nestlé has opened a £1m extension to its Insight and Learning Centre in York, featuring an Imax cinema, replica living room and working kitchen, full size convenience store, and digital media area. More
London-based qual agency Firefish has launched a specialist children and families research consultancy, 'The Pineapple Lounge'. The service will be led by Emma Worrollo, who specialises in kids, teens and mother-and-baby research. More
Synovate has announced the global launch of mobile research capabilities including SMS / text and mobile online surveys, as well as app development. Thomas Edwards has been promoted to lead the initiative. More
UK agency ETHNOS - which conducts research with people from minority ethnic communities - has rolled out a new panel with more than 20,000 members. More
GfK has partnered with its part-owned usability research specialist nurago to launch 'Connected Life.dx', a tool tying in browsing and consumer purchasing behaviour across fixed and mobile platforms. More
Tel Aviv-based tracx has announced a new social media module named SMMS which adds analytics and segmentation to the company's existing planning and distribution package. More
In the US, Point-of-Purchase Advertising International (POPAI), a not-for-profit trade association for retail marketers, has launched a multi-mode Shopper Engagement Study which will use neuroscience, eye-tracking and shopper interviews to investigate the power and speed of action of in-store marketing. More
Gaming market researcher Newzoo and app store analyst Distimo have announced a partnership to provide unique monthly data on game sales and downloads across all Apple App Stores, covering the US and six European nations. More
From November, Nielsen will produce all US local ratings for Hispanic TV programming using the same ratings panels used for English language stations. More
Eye tracking specialist Tobii Technology has launched a new testing solution, which it claims is the first to be specifically designed for usability studies on mobile devices and mobile applications. More
Art, antiques and collectibles data provider WorthPoint has partnered with eBay data specialist Advanced Ecommerce Research Systems (AERS), to create what the firms describe as 'the most extensive Internet resource' for antiques and collectibles. More
In the US, automotive research specialist Polk has launched a web-based Loyalty Analytics Tool giving clients access to its suite of US automotive loyalty information through a secure online portal. More
Lisabeth Couturier has rejoined Las Vegas-based research services firm Precision Opinion as a Vice President, and will lead the re-opening of a major focus group facility in the city, complete with gaming laboratory. More
US customer intelligence firm Market Force Information has recruited 300,000 consumers for the launch of its AnswerForce research panel, developed to tap respondent attitudes and brand awareness as well as identify industry trends. More
In the UK, media measurement standards body the ABC has launched a new set of metrics to measure and evaluate online app activity. More
Electronics market specialist IMS Research has set up a Touch Market Research & Consulting practice in the US, and appointed touch technology specialist Geoff Walker to lead it as Principal Analyst. More
Mark Stevens, formerly Research Director at Australian agency SensoMetrics, has set up his own sensory research agency, Sensory Insights, based in New South Wales. More
In the UK, take-away brand Domino's Pizza is the first to use Arena Media's newly launched 'Architect' tool, which uses the principles of behavioural economics to identify the social, cognitive and emotional factors behind individual purchasing decisions. More
In the US, the Federal Communications Commission (FCC) has called off its three-year investigation into Arbitron's Portable People Meter (PPM) device, and claims that it undercounted minority listeners. More
In the US, Apple is recruiting for a new online community of product users called the 'Apple Customer Pulse', through which it will conduct regular product-related surveys to gather market research data. More
US joint venture company Nielsen Catalina Solutions has partnered with mobile advertising network 4INFO, to help CPG brands measure the impact of ad campaigns aired on mobile devices. More
In the UK, Leatherhead Food Research has launched SenseReach, a consumer feedback tool that can be used to test new product concepts or existing products and services, and compare how they perform against those of the competition. More
London-based social and consumer trend forecasting firm the Trajectory Partnership has expanded its Glimpses online insight resource with the addition of a subscription service including trends across twenty countries. More
The World Federation of Advertisers (WFA) is building an online hub to encourage direct feedback from consumers about their perception of online advertising; an approach it suggests will provide more effective insight by cutting out the middle man, traditional market research. More
In the US, Scarborough Research has partnered with multicultural consumer intelligence provider Geoscape to offer in-depth information about Hispanic consumers' buying power, brand loyalty and media preferences. More
In the US, the Media Rating Council (MRC) has granted accreditation to Arbitron's TAPSCAN Web, which provides radio ad buyers and sellers with an 'all-in-one' solution with audience data alongside electronic ordering, invoicing and scheduling. More
In New York, digital media platform provider Martini Media has partnered with web technology firm NetSeer to provide a service targeting ads to affluent individuals based on their intent. More
US technology research firm Yankee Group has launched an online data visualization platform, giving clients access to market intelligence, corporate strategy, marketing and product management data on the mobile and connectivity industries. More
Australian market research and polling company Roy Morgan Research is to open an operation in India, following the roll out of its Single Source survey across the country. More
Cincinnati-based MarketVision Research has launched a monthly video feedback tool, through which it will engage with people from all regions of the US about current events and topics. More
Today sees the launch of a new syndicated study of the impact of cultural diversity on UK consumer attitudes. 'Culture Watch' will be led by senior brand strategist Kate Wilson and conducted by ICM Research. More
In the US, data and analytics provider Experian Marketing Services has partnered with digital ad platform Turn to help advertisers plan, measure and manage their campaigns. More
In the US, price modeling and customer insight firm KSS Retail has updated its PriceStrat solution to include modeling and optimization features based on customer segments. More
In the US, food and beverage product innovation specialist The National Food Lab (NFL) has extended its 'Rapid Design Process' co-creation offer to marketers of consumer packaged goods. More
In the US, former ARF leader Joel Rubinson has partnered with product development specialist InsightsNow to develop research tools to help consumer packaged goods (CPG) clients with product innovation. More
ORC International has launched a new practice within its Healthcare and Pharmaceutical division, focusing on FDA and Regulatory practice for the sector, and headed by Chief Research Officer Dr. Morris S. Whitcup. More
Online measurement specialist comScore has rolled out its new audience measurement tool AdEffx Campaign Essentials across Europe. The firm has also announced the roll-out of its Video Metrix service in Turkey. More
In the US, the KJT Group has launched a market research and consulting service for organizations that focus all or part of their business on energy efficiency and environmental sustainability. More
In the US, word-of-mouth agency Bazaarvoice is planning to launch a trio of tools to enable brands to engage with, understand and act on consumer conversations. More
In the UK, automotive industry information provider just-auto.com has launched an online intelligence platform giving information, insight, and analysis on the global auto manufacturing industry. More
In the US, online research community builder Communispace has partnered with media network Starcom MediaVest Group (SMG) to launch a joint consumer insight community focusing on the Hispanic market. More
UK-based pollster and online MR firm YouGov plc has agreed to acquire Portland, Oregon-based Definitive Insights (DI), for an initial consideration of $1m and further performance-related payments adding to an anticipated $4.8m. YouGov also announced half-year revenue up 26.8% with an improved profit margin of 8.1%. More
Shopper marketing consultancy DCActiv has launched a new division in Dubai and named Hugo Mills, previously Diageo's GTME General Manager for the Gulf, as MD of its Global Travel Retail division (DCActiv GTR). More
In the UK, satellite broadcasting giant BSkyB is commencing a campaign to persuade its pay-TV customers of the 'benefits' of its AdSmart platform, which delivers targeted ads to households based on their subscription package and location. More
In the US, SymphonyIRI has expanded beyond the consumer products goods (CPG), retail and healthcare categories, to offer its Symphony Analytics platform to a broader range of clients, including those in the apparel and financial services sectors. More
In the UK, Holden Pearmain co-founder David Pearmain has returned to agency life after a year as a consultant, joining Impact Research, a company started by two of his former employees. More
In the US, Synovate has appointed former Nielsen exec Howard Ballon as Managing Director of its new Media and Entertainment practice, based in the Los Angeles office. More
US-based KN Dimestore, whose technology adds consumer surveys to online ads, has developed an online survey approach which uses brand KPIs (key performance indicators), such as purchase intent, to optimize digital campaign creative in real-time. More
Starch Research Services Ltd and GfK MRI have announced the launch of a new syndicated service, GfK MRI StarchMetrix, which gives ROI metrics for ads appearing in Canadian consumer magazines. More
Panel and sample specialist Cint has announced two new partnerships centred around its newly acquired DIY mobile relationship marketing platform, Thumbspeak. More
In the US, The Audit Bureau of Circulations (ABC) is introducing the eFAS-FAX Analyzer, a new tool which can be used to query daily newspaper circulation figures and create custom reports. More
In the US, Ipsos and biometric measurement specialist Innerscope Research have partnered to integrate measures of unconscious emotional engagement into Ipsos' products. More
In Germany, former K & A Brand Research execs Manfred Zerzer and Karen Döring have set up PsychoLogik, a full-service market research agency which applies the science of psychology to the analysis and logical understanding of consumer behaviour. More
In the US, event ticketing firm Ticketmaster has launched 'LiveAnalytics'; a new venture led by former Nielsen exec John Forese, which will analyse the group's global fan database to drive increased ticket sales. More
In the US, radio ratings giant Arbitron has unveiled plans to roll out a new 'experimental approach' that features a web and mobile-based system as the main means for collecting data, instead of its existing seven-day paper-based diary service. More
In Singapore, Yahoo! and Nielsen have partnered to launch Brand Impact, a study aimed at quantifying the branding effectiveness of online ad campaigns across Asia. More
In the US, Kantar Media has launched a new planning tool called RapidView, combining consumer purchase data with return path data from set-top boxes (STBs), to enable media buyers and sellers to create and analyze TV audience profiles. More
US-based Omnicom has integrated its Whybin TBWA Tequila ad agency into its shopper marketing agency brand Integer, which it has launched in Australia with branches in both Sydney and Melbourne. More
In the US, consumer research specialist Experian Simmons has partnered with the Latinum Network to tap its understanding of Hispanic consumers. More
In the US, Crowdtap has officially launched a 'consumer participation network', enabling marketers to access targeted crowds of influential consumers for real-time market research and ideation on a self-service, pay-per-action basis. More
In the US, market research consultancy Jerry Henry & Associates and theme park corporation Herschend Family Entertainment (HFE) have partnered to launch a new agency called H2R Market Research, which will focus on the travel, tourism and leisure sectors. More
Multi-screen measurement specialist Rentrak has introduced time-shifted DVR ratings data into its StationView Essentials service, which provides viewing information from more than 17 million televisions across the US. More
In the US, online behavior measurement specialist Compete has introduced a tool to help media planners target consumer segments via a broad range of sites. More
iPinion, the smartphone survey solutions provider set up last year by market research firm Dexterity, has released a new platform for Android users. More
MR outsourcing firm Ugam Research Solutions has partnered with mobile survey technology provider Techneos, to deliver access to new audiences and behavioural data through mobile phones. More
UK agency HPI Research has launched a new division called Mobilocity, to conduct market research via mobile phones. More
German-based customer insight firm Emnos has opened a new office in Chicago, led by Adam Holyk who was previously Vice President Client Solutions at dunnhumbyUSA. More
Ipsos has announced the UK roll-out of its GamePlan Insights tool, which examines behavioural and attitudinal trends in the videogame market. More
Online panel firm Toluna and tech firm nurago have rolled out their BrandSpector digital measurement solution across the US, where it will be used to analyze the response of more than 290,000 Toluna panel members to digital campaigns. More
In the US, eCGlobalPanel has announced the re-launch of its U.S. Hispanic Panel after a two and a half year gap. More
Market Probe has announced a major push into key developing countries with the launch of strategic partnerships around the globe; a new office in Hong Kong; senior hires for brand equity and customer research; and development of a new customer advocacy model. More
US-based Kinesis Survey Technologies has added embedded barcode scanning technology to its latest multi-function mobile research app. More
GfK CEE (Central and Eastern Europe) has expanded its use of shopper specific technology by investing in Tobii Technology's entire range of eye tracking tools to perform projection, on-screen and real world studies in lab and shopping environments. More
In the US, digital video recorder (DVR) solutions provider TiVo has launched an interactive web site through which users can analyze how effective a brand's TV commercials are at retaining viewers, and how well they perform in comparison with competing brands. More
Global news provider The Financial Times has launched an online research service giving fortnightly analysis and insights into the resources, infrastructure and consumer behaviours that are driving expansion across Brazil. More
In the US, retail specialist SymphonyIRI has partnered with Synovate to create HispanicLink - a report that provides a view of Hispanic shoppers and their current $950 billion spending power. More
Online research specialist YouGov has hooked up with digital marketing agency Adform to offer a service which tests how one or more banner ads are received by a target group prior to a campaign being launched. More
In the UK, game industry specialist Chris Wright has launched a company helping online game publishers with data mining and monetisation. Services include real-time behavioural analytics, predictive modelling and individual targeted in-game marketing. More
In the US, Internet services giant Yahoo! has launched AdLabs - a group focused on accelerating innovation in digital advertising products, and tapping into the services offered by its existing Yahoo! Labs research unit. More
In the US, ActivEngage - which develops web site analytics tools to help automotive dealers measure shopper behavior - has launched a proprietary dashboard that allows users to track all marketing metrics from a single web page. More
Out-of-home specialist 1-2-1VIEW has launched the InterFace audience measurement tool, which houses a web camera to detect viewers of digital signage displays, and count footfall at each point-of-display. More
Tokyo-based online specialist Research Panel Asia (RPA) has added a Japanese consumer behavior database to its 'LifeStyle Index' ASP service, previously focused on China. More
Market intelligence specialist ProsperChina has rolled out a solution which collates responses from more than 19,000 consumers who participate in its quarterly survey, and serves them up in a customizable dashboard. More
Manufacturing giant Kraft Foods has partnered with chip maker Intel to develop a self-service kiosk housing digital signage, which scans shoppers' faces and then (wait for it...) recommends what they should cook for dinner. More
Chicago-based C&R Research has launched a shared online community called ParentSpeak, which engages parents of children up to 18 years old, drawing insights from their interaction for client-sponsored research. More
Social monitoring and research company Attentio has finalised the acquisition of 365Research - both are based in Brussels. 365 founder Colin Sanders becomes Chief Product Officer at Attentio, which is planning a new version of its 'Brand Dashboard' in the spring. More
Database marketing solutions firm MBS, a subsidiary of GSI Commerce, is partnering with luxury market research and consulting group the Luxury Institute to help clients with enterprise-wide cultural CRM initiatives in the sector. More
In the US, radio ratings giant Arbitron has integrated its TAPSCAN Web analysis system with Marketron's Exchange platform, giving radio ad buyers and sellers an 'all-in-one' solution with audience data alongside electronic ordering, invoicing and scheduling. More
In the UK, branding specialists Simon Coker and Nick Burrows have launched Brand Spirit - a new agency which will connect internal and external brand building, while profiling customers' attitudes, motivations and behaviours. More
US confectionery giant Hershey's is joining forces with the Harrisburg University of Science and Technology to develop a sensory science and consumer research program including a consumer taste test laboratory. More
US-based business intelligence (BI) provider QuantiSense has unveiled the latest version of its retail software, with analytics covering store conversion, average sale price, employee productivity and performance, and store comparison. More
In the US comScore, dunnhumbyUSA and Accenture have partnered to study the link between consumers' usage of brand web sites and their in-store brand buying behavior. More
In the UK, former TNS Healthcare colleagues Steve Lowery and Philippa Hammerton have launched Red Leaf Research - a full service MR consultancy with specialist expertise in the healthcare and consumer sectors. More
UK consultancy Simpson Carpenter has launched a new healthcare and pharmaceutical research division, headed by Anna Sawka who joins from Aequus Research. Further appointments are planned for early 2011. More
In Japan, online research firm Macromill has partnered with ad and marketing services agencies Hakuhodo and Tokyu to form a new subsidiary which will collect and sell data on consumer commodity buying in Tokyo. More
Consumer specialist Knowledge Networks (KN) is to more than double the number of young adults (ages 18 to 24) on its online KnowledgePanel, and increase its representation of Hispanics by more than 40% during the year. More
In the US, Synovate has partnered with Duke University to create the 'Duke/Synovate Shopper Insights Center for Leadership and Innovation', which will focus on advancing research into shopper insights and marketing. More
In the US, marketing veteran Pamela Landau has opened her own marketing and branding agency, CIRCE Consulting, to help clients tap consumer insights for brand development and marketing strategy on- and off-line. More
In the UK, former Ipsos directors Sam McGuire and Alison Bigsby have founded a full service market research agency, Samson Research. More
In the US, publishing giant Forbes has partnered with MediaVest and comScore to launch what it describes as 'first of its kind' research to measure print advertising effectiveness using digital tracking methodology. More
Rentrak and Paris-based Cine Chiffres have announced the formation of a joint venture which will monitor cinema box office figures throughout France, from 1st January 2011. More
Nielsen has formed a joint venture with China Cable Union Data Services (CCData) to pioneer the delivery of new and more detailed insight on China's growing digital TV market. More
In New York, social engagement company SAY Media and Knowledge Networks' ad effectiveness subsidiary KN Dimestore have announced a new research approach designed to measure the impact of user engagement on brand metrics. More
In the UK, the Crown Prosecution Service (CPS) has again deferred its decision on whether or not to charge Phorm and BT over the trial of tracking technology in 2006-7. More
Nielsen has announced that it is shutting down its diary-based radio ratings service in the US, from the Fall 2010 period. The firm said in a statement that the decision will not impact its international radio measurement services. More
US-based auto industry customer feedback specialist Enprecis has partnered with Chinese auto market research company Sinotrust, to help car manufacturers in China measure customer response to product quality. More
In the US, the NPD Group has launched a suite of advanced analytics products which tap into its proprietary item-level tracking information. It has also hired former SymphonyIRI exec John Deputato for the newly created role of Senior Vice President for Advanced Analytics. More
Andy Dexter's agency Truth scooped the blue riband Best Agency award at last night's annual MRS bash in London. A noisy crowd at the capital's Lancaster London Hotel saw Verve take the Best Newcomer, while innovative agencies Firefish and BrainJuicer took three and two awards respectively. More
In the UK, MR and usability testing specialist SimpleUsability has introduced an 'Emotion Response Analysis' service, which uses a new form of EEG brainwave monitoring headset combined with eye tracking technology. More
Web-based market research specialist DigitalMR has launched a syndicated banking report based on thousands of customers' online conversations posted on social media platforms including Twitter and Facebook, blogs and e-commerce sites. More
Arbitron's week has had its ups and downs but its leaders will enjoy their weekend in the knowledge that its biggest client Clear Channel Radio has signed up for PPM and diary ratings for another five years for a reported $538m. The ratings firm's share price has leapt accordingly. More
An independent study of Arbitron's PPM (Portable People Meter) panellists has uncovered how some try to 'beat the system' in order to earn more monthly payments. More
In the US, consumer specialist Knowledge Networks (KN) has partnered with mobile survey technology provider Techneos to roll out a solution that uses smartphones both for traditional information gathering and for 'on the go' and 'in the moment' research. More
In the US, Coca-Cola has created an integrated business intelligence data warehouse, to provide its marketing, sales and supply chain execs with immediate access to point-of-sale (POS) and scanner data. More
comScore has introduced its online video measurement service in Brazil, Mexico, Argentina, Chile and Spain. More
In the US, multi-screen media measurement specialist Rentrak has partnered with retail information provider The NPD Group, to provide a 360 degree view of video-on-demand (VOD) users. More
Word-of-mouth research and consulting firm Keller Fay is to roll out its proprietary TalkTrack panel in the UK, following its launch in the US in 2006. More
In the United Arab Emirates (UAE), a group of industry bodies have given Kantar Media a five-year contract to develop and implement the country's first PeopleMeter television audience measurement service. More
In the UK, the BBC is introducing its own 'Live Plus 7' system, which supplements traditional 'overnight' audience figures with numbers viewing the same programmes on any of a number of platforms up to seven days later. More
Kantar has increased the size of its Worldpanel in the UK by 20%, to include data from 30,000 households by the end of 2011. The firm has also announced other enhancements to the overall Worldpanel service. More
UK-based web analytics company Maxsi has launched myLiveDashboard, a new online system which provides live real-time reporting on e-commerce web site activity. More
In Australia, the Outdoor Media Association (OMA) has added a new 'Plan by Format' functionality to its MOVE audience measurement system; enabling users to view and cross-analyse the reach and frequency of different out-of-home (OoH) formats. More
In the US, Nielsen has launched a Media Analytics initiative, focused on developing tools to provide additional insights from its existing syndicated media research data. The new initiative will be led by Bill Moult, a founding partner of the Media Behavior Institute (MBI). More
In the US, Management Science Associates (MSA) and Paradigm Sample have launched the Convenience Consumer Insights Panel (cci Panel), which gathers consumer information from convenience store (C-store) shoppers. More
In the US, Arbitron's Custom Sports Services arm has created the Event Retention Index (ERI); a new metric for its Portable People Meter (PPM) radio ratings service which provides information on the extent to which audiences 'stay tuned' to sports broadcasts. More
In the US, Automated Media Services (AMS) has launched video verification technology providing audited confirmation of digital video play and performance. More
In the UK, co-creation specialist Face has launched an online community called X-crowd, which promises to connect 'tech lovers' with global technology brands. More
In The Netherlands, full service market research agency Newzoo - which focuses on the games industry - has partnered with blog Social Games Observer to launch an online monitor providing insight into the popularity of games and developers on social networks other than Facebook. More
In the UK, Engage Research has announced a new approach to the development of creative ads, bringing consumers into the research process at an earlier stage where they are more likely to inspire 'better, braver brand advertising'. More
UK-based Nunwood has launched a league table of national and international brands rated on customer experience. Online retail giant Amazon tops the overall list, based on feedback from 5,500 consumers. More
A new Netherlands-based research firm is targeting the 'hard to reach' consumers of the GCC region. VNDLGY (pronounced 'Vondology') uses a network of carefully recruited 'TrendSpotters' to provide qual feedback on trends and innovations in the region. More
Customer engagement technology specialist Alterian has announced a multi-year partnership with Experian Marketing Services to provide clients with a solution integrating data from multiple channels into a centralized database. More
In New York, Scarborough Research has announced the launch of PRIME Lingoâ„¢, a new web-based software platform giving non-specialist users desktop access to data including consumer lifestyles, cross media consumption, sports interest and demographics. More
Webtrends has upgraded its Analytics On Demand platform, enhancing its Mobile Analytics and Analytics Insight products, and adding new report measures including single page view visits, entry page visits and bounce rates. More
In France, GfK has partnered with global news agency AFP (Agence France-Presse) to launch the 'Reference E-Content' (REC) monitor, which measures and analyses users' online consumption of books, music, videos, games and software. More
In New York, product innovation specialist Ipsos Vantis has launched 'Vantis Files', a syndicated research offering that monitors competitive products and services across multiple industry sectors. More
US media measurement firm TRA has introduced a daily service which details the impact of TV campaigns on actual consumer purchase behavior. More
In the US, research platform provider Survey Analytics has launched the MicroPanel network, a fully automated service offering clients point and click access to millions of consumers and business professionals across numerous vertical sectors. More
Panels and MR technology firm Toluna has added social media features to its branded online community management product PanelPortal, to enable community members to interact with each other and provide additional insight for panel owners. More
In New York, wealth intelligence firm Wealth-X has launched an online tool to provide information on thousands of ultra-high net worth individuals (UHNW), including those in the US, China, Singapore and India. More
In Australia, in-store ad provider TorchMedia has partnered with Nielsen to design a solution which provides information from different shopper segments across a wide range of demographics, combined with purchasing behaviour data at product category level. More
Online and mobile qual research software provider Revelation has released the official version of its 'Revelation Mobile' solution, which allows consumers to capture and record their behavior in real-time. More
Japanese electronics giant Panasonic is planning a massive expansion of its R&D centre in Gurgaon, India, as part of its ongoing heavy investment in growing its Indian operation. More
Shopping site network Autobytel has partnered with online audience measurement specialist Aperture, to offer auto brands and content publishers insight into the intent and profile of prospective car and truck buyers. More
In the US, GfK MRI is implementing a change in its in-person, in-home consumer surveys to augment its data on readership of printed magazines with readership on every type of digital platform. More
Canadian-based mobile testing and market research community Mob4Hire has launched a rating system for 'mobile usability excellence' - focused on identifying and creating high quality mobile apps, web sites and other media. More
Kantar Media has introduced DirectHEAT, a new subscription service delivering custommised multimedia ad intelligence to media sellers. More
In Taiwan, face identification and tracking technology specialist ECAFtech has launched an audience measurement solution for out-of-home (OoH) media such as digital signs, in-store product displays, kiosks and display windows. More
In the US, GfK MRI has released 'Granularity' - a system for inputting weekly, local magazine readership data into marketing mix models to determine the impact that individual advertising media has on sales. More
Behavioural targeting firm Phorm has posted a loss before tax of $15.7m (£9.8m) in the six months to the end of June, and is still using up cash reserves at $1.8m a month; but reports better than expected opt-in rates in Brazil, where its offer is nearing commercial launch. More
In the UK, The Advertising Association and Turner Media Innovations have set up a web site to help practitioners from the wider marketing community understand the ethical rules which apply to conducting research with children. More
In the US, digital video recorder (DVR) solutions provider TiVo has begun a recruitment drive to increase the size of its Power||Watch consumer panel from 25,000 to 100,000 households. More
BlackBerry smartphone manufacturer Research in Motion and web analytics specialist Webtrends have partnered to develop a solution which enables BlackBerry developers to add measurement options to their applications. More
US voice-of-the-customer MR firm Amplified Analytics has released a tool that it claims turns word-of-mouth (WoM) online reviews into 'sales-driving' product insight. More
Kantar has linked its Worldpanel scanned FMCG household purchase data with data from Kantar Media's TGI consumer insight survey. The resulting service, TGI Worldpanel, promises clients a detailed understanding of the link between media consumption, consumer attitudes and UK purchasing. More
In the US, technology and media company Active Network has launched a panel of consumers with an active lifestyle, via an alliance with research firm Survey.com. More
UK-based supermarket Tesco is Thailand's biggest grocery chain and is now one of four companies bidding for the Thai assets of Carrefour, after the French giant took the tough decision to pull out of a number of Asian markets. In part, Tesco's success is a victory for market research. More
Nielsen has this week told clients it may widen the definition of its new Extended Screen ratings, dropping the absolute requirement that online TV programs must carry the same ads as their original broadcast. Separately, the research giant is said to be piloting a new 'GRP'-style online audience measure. More
Minneapolis, USA-based consumer research and consultancy firm Iconoculture has launched an Indian advisory service. More
Digital media trading specialist MediaMath has partnered with Knowledge Networks company KN Dimestore to augment its digital marketing platform, TerminalOne with rich media surveys and real-time reporting. More
London-based financial services MR firm Lafferty Group has launched an office in India, and appointed Arvind Agrawal to head it up. More
In the US, local market consumer specialist Scarborough Research has released findings from its first phase of cell phone-only (CPO) survey data collection, which began in selected local markets one year ago. The data shows the extent to which CPO respondents 'tend to be disproportionately young and minority'. More
Media intelligence firm VMS has released the latest version of its InSight software platform, which allows users to view and analyse news and advertising content and corresponding audience data from a wide range of new and traditional media types via a single, customizable portal. More
comScore and syndicated readership specialist Print Measurement Bureau (PMB) are to launch their combined database of Canadians' media consumption and product and brand usage, next week. More
In the US, media measurement firm TRA has expanded its partnership with data giant Experian, to add auto sales data to its TV ad matching solution. More
Out-of-home (OoH) media agency Kinetic has formed a data consultancy division called Meta, to help clients 'unlock' and maximize the value of existing consumer information by linking data from a variety of locations and transaction types. More
In New York, global brand and communications research agency Hall & Partners has launched a Shopper Insights and Shopper Engager division, headed by industry specialist Vanessa Hartnoll. More
Harris Interactive has introduced the Body Mass Index (BMI) Speciality Panel, to provide clients with information about underweight, normal weight, overweight, and obese US adults. More
Two music industry specialists, distribution agency IODA and social media analytics firm Next Big Sound (NBS) have announced a partnership to link digital sales information from online retailers with key usage metrics from social media sites such as Twitter and Last.fm. More
New York-based GfK Roper Consulting has added a visual component to its US consumer trends service GfK Roper Reports, promising an enhanced understanding of consumers' motivations and behaviors. More
US branding consultancy Siegel+Gale has partnered with neuroscience specialist NeuroCompass to pilot the use of functional magnetic resonance imaging technology (fMRI), to uncover consumer feelings about brands. More
Advertising division Ipsos ASI has launched its 'Big Idea' service in the MENA region (Middle East and North Africa). More
Semantic web startup Bueda has launched a social media marketing tool named Five, to help marketers understand conversations on social networks and then match them with people it considers most receptive to their current promotion. More
LatAm and Iberia online panel specialist Netquest has launched panels in 17 Latin American countries, bringing its total number of panellists in the region to more than 300,000. More
In the UK, Kantar Worldpanel has enhanced its syndicated mobile study, ComTech, adding information on usage, supplier and billing cross-referenced against the four channels of mobile, broadband, landline and pay TV. More
In New York, media giant Hearst Magazines is planning to open a mobile media development center called The App Lab, where staff will examine consumer usage of mobile devices and related platforms and applications. More
Market Insight Corporation - which captures real-time shopper preferences through its consumer web site MyProductAdvisor.com - has formed an Asian-based company, Market Insight (Asia) Limited, through which it plans to extend its services in the region. More
In the US, web usability specialists Brian Krausz and Joe Gershenson have launched GazeHawk, a new technology firm which aims to make eye-tracking 'affordable for everyone'. More
Nielsen has increased the amount it wants to raise by selling stock to $2.01bn, in its initial public offering (IPO) filed with the US Securities and Exchange Commission. The firm has also added two new categories for measuring TV viewing. More
In the US, customer listening specialist Overtone has launched a social media analytics application called 'OpenMic GameVoice Interactive', which measures sentiment and extracts insights from consumer-generated text in video game communities. More
New York-based Affinity, which specialises in syndicated print measurement, has launched an audience study which examines people's experiences with digital magazine campaigns. More
In the US, the Media Rating Council (MRC), marketing agency NCC Media and a group of cable, satellite and subscription TV providers are planning to develop guidelines for using set-top-box (STB) data to measure TV audiences. More
Interactive research and technology firm Vision Critical has developed a virtual retail bank environment in which to test layout concepts, the position of greeters and tellers, and to determine where best to place visual branding such as posters, signage and video screens. More
CIMM, the coalition of US firms formed last September to promote innovation in TV and cross-platform video audience measurement, is to fund the rollout of the IPA's UK TouchPoints study in the US. It will be fielded by the Media Behavior Institute (MBI) in partnership with GfK MRI. More
In the US Clearspring Technologies, the company responsible for content sharing platform AddThis, has launched a new product, Audience Platform, enabling advertisers and publishers to reach audiences categorised according to their influence or intent. More
Arbitron has revealed the cost of its various legal battles of the past two years, in a 10-Q filing for the SEC. In all, two securities law civil actions commencing in 2008, and various 'interactions' with government over the commercialization of the PPM, have cost it around $9.1m to date. More
Two former employees of UK agency Holden Pearmain have launched their own company, Impact Research. Darryl Swift and Michael Brainch will focus initially on clients in the utilities, retail and FMCG sectors. More
UK-based firm The Oxford Research Agency (TORA) has changed its name to Future Thinking and opened its first office in the US under the leadership of George Ciardi, who becomes US President and Global Head of Volumetric Forecasting. More
In the US, financial specialist Javelin Strategy & Research has announced the launch of a benchmarking service to help clients compare market share, perceptions and other key performance indicators. More
CIMM, the coalition of major US firms formed last September to investigate new ways of researching audiences in the multimedia age, is discussing the use of iPhones to collect diary-style media consumption data from a panel of around 1,000 US consumers. More
Consumer Packaged Goods specialist MMR Research Worldwide has developed 'SURF', a new range optimisation tool to help clients optimise the size and structure of their product ranges. More
In the US, GfK MRI is set to roll out an enhanced Internet-based magazine optimizer, to enable media planners to calculate the potential reach of print schedules based on readership of print ads, as opposed to overall readership of magazine titles. More
In the US, ad media software and services specialist Telmar is the first firm to integrate Eyes-On Data from the Traffic Audit Bureau (TAB) into its suite of media planning tools. More
In India, a team of entrepreneurs have launched High Beam Global - a market research data collection and marketing consulting firm specialising in the healthcare, FMCG and technology sectors. More
In the US, Vovici's former Chairman and CEO Dean Wiltse has set up a mobile measurement agency called Thumbspeak, to enable businesses to reach mobile audiences and gain insights from hard-to-reach consumers. More
London-based marcoms agency Engine has launched a new insight and research unit to provide clients with an analysis of why and how consumers make choices. More
GfK Consumer has rolled out its first 'Future Buy' annual study of US shopping behaviors based on a mix of research methodologies, through which it has identified a new breed of consumer known as 'XTreme Shoppers'. More
In the UK, online custom panels specialist EasyInsites is to build and maintain a research panel consisting of members of retailer WHSmith's 'Privilege Club'. More
Minneapolis-based consumer research and trend spotting specialist Iconoculture has introduced a Consumer Advisory Service offering insights for UK-focused marketing initiatives. More
India's plans to set up independent nationwide audience research along the lines of the UK's BARB have taken another small step forward with the formal registration of the new Broadcast Audience Research Council (BARC). More
Ipsos and mobile data collection technology firm Techneos have partnered to develop new mobile research techniques, technologies and applications. More
US-based neuromarketing agency NeuroFocus has developed the Luxury Perceptual Framework (LPF), to detect consumers' perception of what constitutes 'luxury' in terms of clients' brands, products, packaging, in-store marketing, advertising and customer service. More
US multi-screen measurement specialist Rentrak has partnered with consumer data giant Experian Simmons to add behavioral data to its TV Essentials and StationView Essentials set-top-box (STB) research tools. More
In the UK, full-service marketing and management consultancy Realia has opened a dedicated research business to provide marketers with evidence-based decision support. The unit is headed by former IFF Director Sue Burden. More
London-based Purple Market Research has introduced a new suite of customised research and consultancy services to help clients monitor the behaviour and views of consumers and businesses on green issues. More
Nielsen has told clients it will bring back its 'live-only' television ratings, dropped in April in favour of a measurement combining live and time-shifted viewing. The company says it has not changed its view that live/same day is a better measure, but can now offer both due to increased data capacity. More
WPP-owned Kantar Media has released 'Connect', a new solution that integrates a publisher's own web site metrics with survey data, to create a single-source database that links online behaviour to the attitudes that drive it. More
In the UK, Harris Interactive has launched a new approach to analysing the way people make purchase decisions across a wide range of products and service categories. More
UK-based digital MR specialist eDigitalResearch has rolled out eConceptTest - a suite of research methodologies designed to help marketers test their latest idea, service or product on the general public. More
UK audience measurement body BARB (The Broadcasters' Audience Research Board) has announced it will test a new meter which promises measurement of television viewed via a PC or laptop. More
In the US, ClearSight Interactive has announced the launch of ClearProfile, an audience targeting suite based on billed as the first of its kind. More
Mediabrands, part of marketing services giant Interpublic Group, is launching a specialist shopper marketing agency, ShelfLife, to be headed by John Ross, currently President of the IPG Emerging Media Lab. More
In New York, media measurement firm TRA has signed an agreement to license technology from marketing ROI specialist Media Trust, in order to enhance its Media TRAnalytics system, which matches household TV consumption and purchase data. More
Global brand and communications research agency Hall & Partners has rolled outs its Engager tool in the US. The service measures how people think and feel about brands, and how they engage with them. More
Eyetracking pioneer Tobii Technology has announced the launch of Tobii Glassesâ„¢, which the firm says look and feel like modern eyewear, allowing subjects to walk around freely collect eyetracking data in 'mobile, natural settings'. More
US firms MSW Research and Loop Analytics have announced a strategic partnership with the formation of msw loop - mobile strategy & insights, which will offer research, strategy, applications and advertising solutions for smart phones and mobile devices. More
US-based InsightExpress has partnered with earned media measurement and monetization specialist Meteor Solutions, to offer insights into online advertising performance among influential brand advocates. More
Arbitron has announced the PPM 360, which extends the technology of its Portable People Meter onto a wireless platform, heralding 'a new generation of audience measurement'. More
In the US, a team of consumer marketers and market researchers have launched skuuber.com; a DIY online tool to aid consumer product market analysis. More
In the UK, Cranfield University and communications research agency MESH are to collaborate on the development of a suite of analytics tools, assisted by a government 'Knowledge Transfer Partnership' (KTP) grant. More
Ipsos OTX MediaCT has teamed up with media firm Future US to create a microsite which offers marketers and consumers insight into the purchasing behaviour and gameplay habits of gamers across the US. More
In the UK, WPP-owned Kantar Media has developed a predictive tool to provide insights into how consumers will react to newspapers introducing paywalls on their web sites. More
Forrester Research has extended its Latin American Consumer Technographics survey, to offer insights into how technology affects the way consumers select, purchase, use and communicate about products in Brazil and Mexico. More
In the US, the Shot Spirits Corporation has launched a hospitality industry tool which provides market level competitive benchmarking information for restaurants, bars and hotels. More
US research technology specialist Nimbus has added brainwave measurement to its virtual shopping and eye-tracking tool, to capture consumers' responses at the subconscious level. More
NeuroFocus has introduced what it describes as 'breakthrough 3D virtual store technology', to enable companies to test product designs, packaging and entire store layouts in three dimensions. More
US-based media measurement firm TRA has been granted a US patent for its Media TRAnalytics platform, which helps TV networks, agencies and advertisers match the ads households receive with the products they buy. More
TV ratings body TAM Ireland is to expand the size of its television audience measurement panel, while introducing the ability to track time shifted viewing (TSV) - a move which it says makes Ireland among the earliest countries to measure such trends in viewing behaviour. More
In the US, SymphonyIRI has integrated EmSense's neuromeasurement headsets with its BehaviorScan service, to quantify shoppers' emotional and cognitive responses to new products and ad campaigns. More
In a move sure to delight creative purists, entertainment research specialist Ipsos OTX MediaCT has opened a 'Script Evaluation Division' within its Worldwide Motion Picture Group, to assess the potential playability and marketability of films at the script stage. More
Harris Interactive has gone live with its 'Research Lifestreaming' platform, which aims to provide a 360-degree view of panellists by linking the information they post online with survey responses and behavioral data. More
Nielsen is to track South African consumers' lifestyle habits and engagement during the imminent World Cup, using BlackBerry devices. Participants will compile mobile diaries including photos and captions, giving a detailed picture of their movements and interaction with the tournament. More
In the US, Copernicus Marketing Consulting and Research has introduced a 'digitally enhanced' approach to market segmentation that it claims will help marketers understand and react to the digital behaviors of buyers in their category or industry. More
Industry association IAB Europe has partnered with Google to launch a new tool which provides agencies and advertisers with consumer information across 27 countries and 36 product categories. More
Consumer goods giant Procter & Gamble (P&G) has partnered with eye tracking technology firm Tobii Technology to collaborate on product innovations and conduct package and shelf testing on a global basis. More
Global information giant Experian has partnered with targeted ad tracking software developer INVIDI, to provide consumer segmentation across traditional and digital media for advertisers, TV networks and multichannel TV distributors. More
Business media and information company Red 7 Media has launched a research and consulting practice for the global event, trade show and media industries, and appointed Michael Hughes, former VP of Research and Consulting at Tradeshow Week, to head it up. More
GfK subsidiary Starch Advertising Research has announced an enhancement to its database of print advertisements. Tens of thousands of ads are being categorised according to their content, to enable clients to analyse the success of specific creative elements. More
UK-based EasyInsites has announced the availability of a panel of viewers of breakfast television station GMTV on its Cint panel exchange (CPX). More
India has a new specialist mystery shopping company, Startex India, formed by partners Market Xcel Data Matrix Pvt. Ltd. and Emirates-based Startex Marketing Services. More
Online software and services firm Revelation has announced the beta release of an iPhone app, 'Revelation Mobile', which promises to capture and record consumer behavior in real time. More
US-based Airlines Reporting Corporation (ARC) has launched a research tool which links purchaser point-of-sale with passenger itinerary and demographic data. DataXpert Market Locator aims to help airports and airlines with their consumer targeting. More
Millward Brown has announced plans to extend its collaboration with Scangroup Limited and open a West African hub office in Accra, Ghana, in June. More
In the US, Sands Research claims to have made a 'neuromarketing breakthrough', which will enable it to use high-density EEG sensors to capture brainwave activity across the full brain at 10,000 times a second per sensor. More
UK researchers James Lovett and Mark Pugh have launched Immerse, an agency promising a 'refreshing & rejuvenated approach to the traditional client-agency relationship'. More
In the US, C&R Research's YouthBeat lifestyle report has been repositioned as a subscription service, with several new features including data analysis and answers to specific questions relating to the data. More
In the US, outsourced sales and marketing specialist MarketStar and retail MR agency The NPD Group have partnered to launch a product to determine the most efficient marketing programs to grow retail presence. More
Global information services giant Experian is divesting part of its UK database marketing activities to form a new consumer and media insight business with its client British Sky Broadcasting (Sky). Terms have not been disclosed. More
In the US, two former Harris Interactive executives have launched an online 'omnibus-only' consulting and research firm called VeraQuest. More
WPP-owned Kantar has introduced a suite of video measurement and tracking tools, rolling out three new initiatives. More
In the US, brand research specialist Millward Brown has partnered with digital video recorder (DVR) firm TiVo to enable its clients to better understand the TV viewing behaviour of their target audiences. More
In New York, ad pre-testing specialist Ipsos ASI has launched a solution aimed at helping marketers, brand managers and advertisers identify and develop the 'one big idea' which defines their brand in the mind of consumers. More
US consumer researcher Experian Simmons has announced a strategic alliance with syndicated print measurement specialist Affinity LLC, and the launch of a syndicated print planning tool. More
In the US, travel industry research specialist PhoCusWright Inc has initiated its largest expansion since the company was formed in 1994 - with the launch of an education and training division, and a new research subscription service, as well as the appointment of 12 new staff. More
Harris Interactive has launched an insight tool which it claims analyses the relationship between the TV programs viewers watch and the brands they buy. More
US web analytics firm Coremetrics has updated its platform to include real-time data, mobile access and collaboration tools designed to help businesses respond rapidly to market opportunities. More
Synovate has launched a new syndicated media study of 68,000 consumers across 66 cities and rural areas in mainland China. The study has been designed to gain a deeper understanding of the lifestyle, spending and media habits of today's Chinese citizens. More
In the US, retail consulting firm Urban Science has launched AutoClarity, a forecasting tool that uses the collective intelligence gathered from auto dealership staff to guide decisions on new-vehicle sales and incentives. More
Weather stations in Hell registered a rapid drop in temperatures today and cows dug out the return portions of their travel tickets as Arbitron reported it had settled its dispute with the PPM Coalition over claims of undercounting minority listeners. The firm also published solid financials. More
Brand and communications research agency Hall & Partners has rolled out its Engager tool, which measures how people think and feel - both consciously and unconsciously - about brands, and how they engage with them. More
Individuals' exposure to media matching their unconscious 'visual desires' triggers something akin to love at first sight and stirs a 'buying instinct' within them, according to results published by specialist consultancy Visual Targeting. More
Online audience specialist comScore and the Print Measurement Bureau (PMB) are working together on a tool linking Canadians' online media habits with print readership and other media consumption, product and brand usage and demographic information. More
Online targeting specialist [x+1] has announced a partnership with ad effectiveness measurement firm KN Dimestore, to offer marketers the ability to adjust offers and media based in real-time according to consumer feedback. More
In the US, Nielsen has partnered with word of mouth (WOM) specialist Bazaarvoice to integrate the latter's consumer ratings and reviews into its BuzzMetrics dashboard. More
According to a filing lodged with the New York Supreme Court, Spanish Broadcasting System (SBS) and ratings giant Arbitron are working towards a truce regarding their PPM legal dispute. More
The founders of US-based market research agency Iconoculture have left to launch a new firm which will study consumer trends in those countries that make up the G-20. More
Canadian-based mobile testing and market research community Mob4Hire has launched Version 4.0 of its crowd sourcing platform, with new services including automatic sign-up and login with Facebook Connect, and improved integration of data collection. More
In the US, auto giant Ford has launched an interactive portal, which it claims 'goes beyond traditional consumer market research, studies and focus groups'. More
US-based consumer research agency Iconoculture has partnered with Swedish market research technology provider Dapresy to drive a study of values and lifestyle trends across 17 countries in North and South America, Europe and Asia. More
Canada-based custom panels and interactive research firm Vision Critical has announced two senior promotions within its Retail practice. Janet Lazaris has added the title of EVP to that of MD of the practice, while Dara St. Louis becomes SVP. More
LGBT specialist Out Now has rolled out its new global 2010 study across the US and Canadian markets. More
In the US, Nielsen is to eliminate live-only TV ratings, and has confirmed it will be introducing major changes to the way it calculates national ratings, including adding duplicate viewing to program telecasts. More
In the US, Spanish Broadcasting System (SBS) has again pulled the encoders for Aribtron's PPM (Portable People Meter) system, after The New York Supreme Court lifted the temporary restraining order that had required it to continue. More
Retail market intelligence giant SymphonyIRI has launched a web-based solution designed to provide CPG clients with a 360-degree view of their brand performance against past marketing plans. More
The U.S. Postal Service (USPS) has recently launched a new measurement system, Customer Experience Measurement (CEM), which replaces a system in use since the early 1990s. More
Embattled behavioural ad targeting company Phorm has launched its Open Internet Exchange (OIX) platform and its Web Discover tool in Brazil, where it claims to have already generated R$10m (US $5.6m) of pre-booked ad revenue. More
In the US, social media consultancy Converseon and word-of-mouth analytics firm ChatThreads have partnered to create CHORUS - a tool which fuses social media listening and analysis with offline word-of-mouth tracking. More
In Washington, DC, former leaders of Wirthlin Worldwide have today officially launched full-service research firm Heart+Mind Strategies. More
Software developer Openwave Systems Inc. is to collaborate with Nielsen to develop an 'insight engine', combining demographics and analytics to help mobile operators analyze, profile and target audience segments. More
Research Panel Asia's newly established Korean subsidiary is up and running, with the official launch of its 'Panel Now' service site. More
US radio ratings giant Arbitron and secure identity solutions firm Digimarc have settled their dispute, begun last year, over technology developed by the latter to monitor broadcasts. More
In the UK, Millward Brown (MB) has set up a neuroscience division, to extend the services offered by its existing advertising and brand research unit. More
US mobile application testing firm DeviceAnywhere is to offer a window on trends in development activity. A monthly report, 'DeviceAnywhere Metrics', will detail the mobile operating systems and handsets on which clients are focusing their testing efforts. More
China's burgeoning online video ad industry has taken a leap forward in measurement terms with the announcement of a deal between leading video site Youku and CR-Nielsen, the research giant's Chinese JV. More
In Germany, Thomas Andresen and Ulrich Hertfelder have launched Mark Metrics, a consultancy which will analyse how successful brands differ from unsuccessful brands. More
In the US, three data specialists have launched nPario, a new firm offering data management and data mining products and services to improve clients' understanding of consumer intent. More
Online women's opinion specialist SheSpeaks has announced the launch of 'Brand Advisory Communities,' which it says will connect participating brands with targeted communities of 2,000 or more consumers for 12-month plus programs providing quant and qual insights. More
Millward Brown has unveiled a new 'Creative Viral Potential' (CVP) metric which aims to spot the potential of an ad to 'go viral'. More
Prosper Business Development - parent of US-based BIGresearch - has launched ProsperChina.com, to provide information and consumer insights for firms marketing products and services in China, and Chinese companies looking for information about the US market. More
In California, marketing technology firm Bunchball has launched an analytics system, which it claims links consumer actions to revenue-generating results. The firm has also appointed former Yahoo! exec Hongpei Zhang as SVP of Data and Analytics. More
In the US, marketer Penny Redlin has launched Insights Discovered, a consulting company focusing exclusively on the children's products market. More
US web analytics firms Omniture and Coremetrics have separately announced plans to provide online marketers with solutions to optimize Facebook as a marketing channel. More
In the US, CBS and Sony Electronics have hooked up to launch 'The Sony 3D Experience' research center, which will focus on consumer preferences and perceptions towards 3D programming, as well as how broadcasters and studios can best deliver 3D content. More
In the US, media and marketing publishing firm MediaPost has partnered with consumer specialist Knowledge Networks (KN) to deliver a consumer view of social media involvement and its effect on purchase decisions. More
In the US, GfK-owned MRI and the Media Behavior Institute (MBI) plan to deliver a syndicated, consumer-centric multi-media database using the TouchPoints methodology developed by the IPA in the UK. More
UK social media monitoring firm WaveMetrix has launched a new methodology designed to measure and understand online consumer advocacy. More
Kevin Goetz has quit OTX, where he was President of the Worldwide Motion Picture Research Group, to start his own research, marketing and consulting firm, Screen Engine LLC. Vincent Bruzzese fills his place at OTX, which says it is planning expansion. More
In the UK, online research specialist YouGov has developed a set of qualitative research services to supplement its regular omnibus surveys. More
LGBT specialist Out Now has launched what it claims to be the 'world's largest gay market research study', spanning 14 countries across Latin America and Europe. More
Nielsen's TV ad effectiveness arm 'Nielsen IAG' is planning a UK roll out for its ad and programme engagement measurement service, running in the US since 2000. More
iPOWOW! – which provides tools for gathering opinion through online video – has partnered with digital signage producer MediaTile to develop a new interactive audience measurement system for digital touch screen systems. More
In Australia, the Outdoor Media Association (OMA) has officially launched its industry-wide audience measurement tool MOVE. More
Toronto-based audience research firm Peoplecount has launched a pre-packaged audience metrics service for digital out-of-home (DOOH) networks, which is compliant with industry guidelines, and available in as little as 60 days. More
In the UK, marketing agency GyroHSR has launched a new data practice, to meet clients' needs for greater alignment between data and analytics expertise, and campaign and creative planning. More
In the US, information and publishing industry research specialist Outsell has launched a service that offers clients more visibility into their subscribers' demographics and product engagement levels; and new opportunities to grow subscription revenues. More
The New York Supreme Court has ordered Spanish Broadcasting System (SBS) to continue to encode its signals for Arbitron's PPM (Portable People Meter) service, following a temporary restraining order (TRO) it imposed on SBS last week. More
In the US, ad retargeting specialist mediaFORGE has developed a new system for measuring online engagement and subsequent post-engagement conversions. More
Global eye tracking software firm iMotions has partnered with Chilean eye tracking services company EyeOnMedia to deliver its Attention Tool solution to clients in Chile, Peru, Ecuador, Argentina and Columbia. More
In the US, joint tests by The Nielsen Company and the Television Advertising Committee of the ANA (Association of National Advertisers) have paved the way for the provision of individual or 'brand-specific' commercial ratings, the partners claim. More
In the UK, children's newspaper First News has joined forces with research agency Opinion Matters to launch a new panel of 7-14 year olds, First News Research. More
Arbitron has secured a Temporary Restraining Order from a US court, immediately requiring Spanish Broadcasting System, Inc. (SBS) to resume encoding its broadcasting signals for the PPM in accordance with the contract between the two firms. More
Two former global agency execs have founded abn Research, a consultancy focused on market research among Asian consumers and based in Bangkok, Thailand. More
Financial specialist Charterhouse Research has launched the UK Business Banking Survey, billed as the most extensive continuous syndicated banking usage and attitude survey ever conducted among British businesses. More
GfK Retail and Technology have announced the launch of their Mobile Telecom retail panel in the Republic of Ireland, tracking the country's mobile market sales for the first time. More
In the UK, three former colleagues have opened a new consultancy, Brand Potential. Chris Molloy, Mary Say and Tom Lovett were previously Head of Insight, MD and Commercial Director respectively at brand agency 1HQ. More
Analytics firm Metrics Marketing has opened a 'one-of-a-kind' 2,100 square-foot research lab in Ohio, providing observers with a variety of hidden camera angles, real-time audiovisual monitoring and camera views on projected and flat-screen displays. More
UKOM - the UK Online Measurement Company - and Nielsen have officially launched the UKOM Audience Planning System (APS), by publishing inaugural data from the online audience measurement system. More
In the US, online ad technology firm Resonate Networks has launched a patent-pending research-based methodology, to link consumer attitudes and purchasing behaviour and help target ads accordingly. More
In the US, multi-screen measurement specialist Rentrak has established an agreement to integrate TV viewing data from satellite firm DISH Network's 14 million subscribers, with its own TV Essentials audience measurement service. More
Information giant Experian has rolled out its Marketing Services portfolio in Korea, to enable marketers in the country to convert data into customer intelligence, gain an understanding of their customers and develop marketing strategies to optimise return on investment. More
US qual and quant agency Quick Test/Heakin has opened a new 'kiosk' data collection center in the Queens Center Shopping Mall in Elmhurst, New York; and has hired Salvatore Brucculeri to run it. More
In the US, Market Fusion Analytics (MFA) has introduced a suite of solutions that quantifies the impact of a variety of factors on in-store traffic. More
In London, The European Interactive Advertising Association (EIAA) has launched an Insight Council, comprising heads of research and digital commercial specialists from both EIAA member companies and agencies. More
US provider Digital Research Inc (DRI) has introduced a community platform called Waggle Omnibus, for use in online qualitative research. More
In the UK, non-profit trade association the Mobile Marketing Association (MMA) has commissioned online panel specialist Lightspeed Research to conduct monthly research to provide members with reports on mobile usage and behaviour. More
In the US, automotive research specialist R.L. Polk & Co has partnered with online targeting firm DataLogix to enable auto companies and dealers to address online audiences based on their real-world purchasing behavior. More
Experian Simmons, the database group's US research subsidiary known for 'The Voice of the American Consumer', has launched a weekly syndicated consumer trends insights service for ad and media clients, DataStream(SM). More
In London, Krish Kara, Bob Dance and Carol Ashby have joined forces to open KDA Insights; a new consumer research agency. More
Consumer products giant Procter & Gamble is to introduce a web site selling its products direct, and will use the site to observe and analyse how shoppers buy, and how they react to ads and other promotions. More
Retail market intelligence giant Information Resources Inc (IRI) is integrating its existing modeling services into the model and simulation tool capabilities provided by its Hendry (IRI) Market Structure division, to provide marketers with a single source for all modeling data. More
In London, a new innovation agency has been opened by Calum Watson, Marco-Pierre White's former Executive Head Chef and Director of Operations; and marcoms specialist Greg Wixted. The Food Nursery will provide NPD and new ideas research to the food industry. More
Intel has partnered with Microsoft to develop a platform for the digital signage industry, containing features that analyze users' physical attributes and then generate tailored ad displays. More
In the US, in-store business intelligence provider BVI Networks has made several enhancements to its RetailNEXT analytics platform, to provide data on shopper behavior in the store environment for retailers and product manufacturers. More
In New York, real-time consumer behavior specialist First Insight has unveiled the latest version of its Virtual Customer Viewpoint (VCV) solution, which promises to help retailers improve product selections, forecast future sales and assess price points. More
Media buyer Carat Ireland and market research firm iReach have launched a new monthly study examining Irish online consumer issues and trends. More
Online measurement firm comScore and retail market intelligence giant IRI (Information Resources, Inc) have launched a new solution to measure the effect of online ad campaigns on sales of consumer packaged goods (CPG). More
Digital ad solutions firm Eyeblaster and ad agency Dentsu America have formed a partnership using consumer engagement metrics to show clients where and when display ads and online marketing initiatives are working. More
Sample specialist Peanut Labs has launched a new panel, 'Social Media Gamers', consisting of over 194,000 US players of console, PC, handheld and online games. More
Rich media ad network VideoEgg has announced an ad measurement service, VideoEgg ROI, using partner comScore's AdEffx platform to give feedback to consumer packaged goods (CPG) companies. More
Nielsen has modified its plan to change the metric on which advertising deals for local TV ads are made, and says it will continue to provide Live TV ratings until the end of March 2010. More
Canadian-based custom panel and technology specialist Vision Critical has overhauled its ShelfsetPlus product, to enable clients to field complex virtual shopping exercises in less time, while increasing respondent engagement. More
Multi-screen measurement specialist Rentrak Corporation has formed a data integration partnership with Electronic Entertainment Design and Research (EEDAR), a business intelligence and research firm offering insight into the video game industry. More
Sustainability specialist Natural Marketing Institute (NMI) and GfK subsidiary Mediamark Research & Intelligence (MRI) have announced the integration of the former's LOHAS consumer segmentation model with the latter's Survey of the American Consumer database. More
Online measurement firm comScore has launched AdEffx(TM), billed as 'a complete toolkit for measuring ad effectiveness for any campaign objective with unparalleled accuracy'. More
Ipsos has launched a specialist gaming research practice, 3D. The unit integrates new tools and various existing skills from within the group to focus on the needs of game developers, marketers and console manufacturers. More
Intent-focused online data specialist BlueKai has announced the launch of In-Market Reports, a new analytics service giving insights into the in-market shopping profiles of site audiences. More
Research Now has announced a partnership with Environics Analytics (EA), Experian's partner for demographics and segmentation data in Canada, integrating the former's online panel of 400,000 Canadians with the latter's PRIZMC2 segmentation system. More
In Washington, a committee Chairman has hinted at the possibility of legislation to help resolve arguments over Arbitron's PPM device. Edolphus Towns concluded Wednesday's hearings by giving the firm 30 days to come up with a schedule to address the concerns of critics. More
Retail market intelligence giant IRI (Information Resources, Inc.) has enhanced its Consumer and Shopper Insights platforms with a series of new digital media solutions. Partners including [x+1] and Dynamic Logic have already announced new offers based on the technology. More
US-based population estimate firm Synergos Technologies Inc. (STI) has launched a new data product, STI: Market Outlook, which measures annual retail sales and expenditures by common retail categories and product lines, helping clients to target unmet consumer demand. More
GfK NOP Media has rolled out a panel in the UK which combines online and offline media consumption with consumer sales data, to help advertisers and agencies measure the ROI of their media campaigns. More
US technology media, events, and research company International Data Group (IDG) has launched a tool to track social media conversations around topics and brands to measure sentiment and engagement over time. More
Ipsos is to launch 'The Polish OTC Consumer' study, to analyse Poles' habits and attitudes towards buying and using non-prescription medicines and parapharmaceutics. More
Online purchasing data firm BlueKai is to issue a quarterly index of consumer intent data across the web, based on activities such as price search by auto make and model, travel destination search by airport or city, or activity on price comparison sites. More
Kantar Media has expanded its Global Target Group Index (TGI) Network of syndicated single-source marketing and media studies, following parent WPP's acquisition of TNS. More
Ratings giant Arbitron says it will lose around $5m in 2009 as a result of losing contracts with radio broadcasters Cumulus Media and Clear Channel Radio to Nielsen. More
Online measurement firm comScore and pharma insights agency ImpactRx have launched a solution that links physicians' online and mobile behaviors with their actual prescription writing activities. More
Nielsen and online targeting firm DataLogix have partnered to enable advertisers to target consumers based on their lifestyles, purchasing habits and media usage. More
In the US, a coalition of three businesses has launched The Green Confidence Index, to provide a monthly snapshot of Americans' attitudes on environmental responsibility and their willingness to make green purchasing choices. More
Japanese Internet service company EC Navi has announced the opening of a new subsidiary, Research Panel Asia Inc. (RPA), offering online survey panels in Asia. The first RPA panel, 91wenwen.com, launches in China today. More
KantarHealth is expanding its CardioMonitor service into Japan and China, a major step towards its goal of providing a globally consistent cardiovascular and diabetes patient database. More
US-based multi-screen tracking firm Rentrak has rolled out its Box Office Essentials ticket sales data tool in Russia. The firm has also opened a Moscow field office to support the expansion. More
Harris Interactive has partnered with innovation consultancy Ideas To Go (ITG) to enable clients to explore, create concepts for, and test new products. More
In Singapore, out-of-home signage measurement firm 1-2-1VIEW has launched what it describes as 'the world's first all-in-one platform' that combines digital signage and audience measurement in a single screen solution. More
Marcoms agency MDC Partners has formed a Consumer Insights Group, to develop data and analytics capabilities for use by MDC companies wishing to analyze clients' integrated digital and multi-channel media campaigns. More
In the UK, Review Centre, which provides independent product and service reviews, is to create a consumer research panel which will provide marketers and researchers with access to the opinions of its four million monthly users. More
French media research agency MTdiamTtrie is planning to invest between €25m and €30m over the next three years, to improve existing services and develop new offers for broadcasters. More
GfK has created a global database of point-of-sale data for electronic consumer goods. The 'Digital World' service has been designed by GfK Retail and Technology in conjunction with the US Consumer Electronics Association (CEA). More
Consumer Health Sciences (CHS) has added more than 13,300 Chinese consumers to the database for its 'National Health and Wellness Survey' (NHWS). Plans are also in place to roll out the service further across Asia, Eastern Europe and Latin America. More
Japanese online panel supplier Research Panel has partnered with Korean agency Trend Monitor to provide a multi-Asian country consumer research service. More
In Canada, motion-media specialist tava touchpoints has added audience measurement to its in-store digital media screens, which have been lowered to eye-level to improve customer engagement. More
Site traffic analysis firm Webtrends and enterprise analytics specialist Teradata are collaborating to help marketers measure the link between their customers' online and offline behaviour. More
Social media analytics firm Attentio and celebrity web site TheNod.com have released the first results from a collaboration to track and analyse celebrity brand associations. More
The deadline set by New York Attorney General Andrew Cuomo for Arbitron to gain MRC accreditation for its PPM radio ratings service in the market has passed, with no announcement of success and reports suggesting no accreditation has been gained. More
In the UK, research agency EasyInsites is to partner with online parenting club Bounty to build a young family panel with which to conduct bi-monthly research. More
In New York, media research company TRA has upgraded its Media TRAnalytics ad matching tool, to include a web-based solution which recommends TV campaigns based on the link between TV program audiences and the products and brands they actually buy. More
Online measurement firm comScore has launched an audience targeting tool for gaming publishers and developers, which provides a measurement of users' attitudes, behaviour and lifestyles. More
US-based retail specialist The NPD Group has enhanced its Retail Insight Service to enable consumer technology clients to view point-of-sale information and 'casual' sales data side-by-side. More
Ratings giant Arbitron has commercialized its Portable People Meter (PPM) radio ratings service in five new local markets, as the deadline approaches for the firm to obtain Media Rating Council (MRC) accreditation for its service in New York. More
In the UK, the Internet Advertising Bureau (IAB) has launched a web site to provide consumers with information about online behavioural advertising, including details of how to opt out. More
Social media measurement firm Fizziolo.gy has developed a system to measure and track real-time online conversations about the entertainment industry. More
In Australia, former Galaxy Research Director Chris Lonergan has launched his own full service market research agency, which he says will 'marry old school rigour' with new technology and a thorough understanding of business issues. More
Online ad network Traffic Marketplace has launched a suite of campaign reporting products that quantify and qualify the impact of advertiser campaigns on the online and offline behaviour of consumers. More
Advertising research specialist Ipsos ASI has launched a tool which measures and tests communications across all forms of advertising platforms, including emerging digital media. More
The biggest new MrWeb section in nine years opens today with launch articles from five research luminaries. 'MRT' is an online home for custom panel builders, mobile researchers, data miners, neuromarketers and many others at the leading edge of what we broadly define as 'MR'. More
Danish firm iMotions has released a new eye tracking software platform with 'Reading Metrics' to uncover whether consumers really read or are able to read communications, and 'Study Sharing' which enables users to run studies in multiple locations simultaneously. More
US online music analytics and insights firm Next Big Sound (NBS) has raised an undisclosed round of funding from venture capital firm Foundry Group, which it will use to recruit developers and system administrators tasked with expanding its technology. More
UK retail giant Asda plans to 'empower' consumers by enabling them to get involved in every aspect of the business - from product development to the look and feel of packaging. More
Two divisions of marketing services agency Euro RSCG Worldwide have teamed up to launch a tool to help marketers target teen consumers and their families. The two are data analytics and behavioral marketing arm Euro RSCG Discovery and American Student List (ASL). More
US-based web analytics firm Omniture has measured what it says is the first retail transaction ever to take place in Facebook, on behalf of a florist and gift retailer advertising on the social networking site. More
UKOM, the UK online measurement body, has appointed Nielsen as its official partner to create the country's first currency for planning advertising campaigns on the Internet. More
Google-owned YouTube is boosting its content management offering for copyright owners and media companies by integrating data from its Content ID and YouTube Insight services. More
TNS Magasin has launched a service focusing on understanding shoppers who don't buy the products in front of them, identifying and analysing attrition amongst shoppers at every stage of the process. More
UK-based custom panels firm EasyInsites has formally launched its EasyMobile product, allowing it to conduct rapid polling via mobile phones. The new system uses the OnePoint survey platform. More
In the US, Edolphus Towns' investigation into Arbitron's PPM claims Media Ratings Council (MRC) documents flag up 'persistent problems' with the technology. Arbitron says his Committee has reached 'erroneous conclusions' which it looks forward to clarifying. More
In the US, marketing agency Mercury has partnered with customer analytics firm CadenceQuest to deliver a self-service platform that provides in-depth information about customer behaviour to marketing and merchandising decision makers. More
Arbitron has signed an agreement with BroadSign International, a provider of SaaS solutions for managing digital out-of-home (OOH) video networks, to deliver a proof-of-play advertising audit service using the Portable People Meter (PPM) technology. More
United Sample and Clear Sky Media have launched a new survey platform for the latter's comparison shopping web site RedFlagDeals.com. More
US health care specialist Roger Green and Associates (RG+A) has announced the launch of DPS® Tracker, the first ATU/tracking system based on its established patient-centered Dynamic Practice Simulation (DPS) methodology. More
Nielsen's decision to do away with live-only program ratings is 'a significant step backwards' according to GroupM North America's Chief Investment Officer, Rino Scanzoni. More
GfK subsidiary Mediamark Research & Intelligence (MRI) has announced plans to expand the size of the AdMeasure database five-fold making it, the firm says, 'large enough to be a syndicated industry currency for print ad measurement'. More
In the US, the newly formed Coalition for Innovative Media Measurement (CIMM) has attempted to clarify its goals in a conference call, stressing that rather than creating a competitor for Nielsen Media Research, it wants to fund new research into cross-platform and TV set-top box measurement. More
GfK has continued its expansion in Asian optical markets via an agreement with professional association the Singapore Opticianry Practitioners (SOP). More
Nielsen Media Research has developed a new meter which will measure online video viewing in the same way the firm's A/P Meter does for television. More
Digital TV solutions firm OpenTV Corp is to publish details of the data its platform is able to measure on set-top boxes (STBs), helping operators to gather detailed data on what programs and ads viewers watch and for how long. More
US video ad network BrightRoll has launched an audience analysis and behavioral targeting program, to help brands connect with their consumers by providing insight into their niche audiences. More
In the UK, online gambling firm Devilfish Gaming - named after its poker playing ambassador David 'Devilfish' Ulliott - has diversified by launching a consultancy which will provide market research and market and competitor analysis to the gaming industry. More
UK agency Ci Research has formed a new retail division, which it says will provide clients with access to team members' client-side and agency-side retail market research expertise. More
A New York business school has set up a research group to develop algorithms and techniques which will classify, predict and more accurately describe the purchasing behaviour of consumers. More
US health, wellness and sustainability researcher the Natural Marketing Institute (NMI) is to expand its LOHAS consumer segmentation model to provide clients with eight years of trended data. More
New York-headquartered MSW - previously McCollum Spielman Worldwide - has partnered with UK-based Insight Engineers to introduce its brand and communications research approaches across Europe. More
Business intelligence (BI) provider QuantiSense has partnered with analytics specialist Netezza to deliver intelligence and analytics applications developed exclusively for the retail industry. More
In Canada, ratings giant Arbitron and TNS Media Research have launched what they describe as the 'world's largest combined panel for TV and radio audience measurement', designed to support industry organisation BBM Canada's own multi-media measurement initiative. More
In the UK, digital media company Struq has launched a technology platform that allows advertisers to customise and deliver ads in real-time, based on users' online behaviour and activities. More
In the US, consumer research firm Iconoculture has launched a service to reveal how consumers' values influence their packaging preferences. It will be run by two newly appointed industry veterans with a combination of nearly 50 years' packaging expertise. More
US marketing and comms specialist HCD Research has added media mix modeling to its services for advertisers, with the aim of providing a 'holistic approach' to understanding and analyzing the impact of all advertising efforts and expenditures. More
Shopper behaviour consultancy TNS Magasin has combined EEG (electroencephalography) and eye tracking technologies to capture shoppers' emotional and cognitive responses at what it describes as 'an unprecedented level of detail'. More
In the US, digital marketing agency Tribal Fusion has launched a service using advanced analytics to measure the effect of online advertising on offline purchasing decisions. More
US radio ratings giant Arbitron is attempting to invalidate nine patents for technology which identity solutions firm Digimarc has developed to monitor broadcasts. Digimarc claims that technology used for Arbitron's PPM infringed the patents. More
The latest release of Google Insights for Search looks into the future and predicts what will be searched for, based on a combination of current searches and the way trends have developed in the past. More
US entertainment, media and technology market research firm Interpret has launched a syndicated research tool to provide an understanding of what drives the purchase of mobile handsets and devices. More
A New York firm has launched a new online mystery shopper exchange, to provide a 'one-stop shop' for recruiters and job seekers. Inpulse Shopper aims to help researchers in the US and Canada find mystery shoppers, while also connecting job seekers with legitimate firms. More
In response to last week's news that a consortium has been formed to challenge Nielsen's TV audience measurement 'monopoly', the firm has been in touch with employees to confirm that 'three screen' measurement remains central to its strategy. More
In the US, a group of broadcast and cable networks have joined with media agencies and clients to form a consortium that will create a new TV Audience measurement system, designed to challenge Nielsen's control over the marketplace. More
Natural language processing technology firm OpenAmplify has launched a tool which analyses large amounts of data to uncover users' real needs, and assess whether their purchasing decisions can be influenced. The firm has also hired sales VP Glen Kushner to work from its NY office. More
In New York, media management firm Mediabrands has launched Geomentum; a marketing and media insights agency which brings together marketplace intelligence, technology and local targeting capabilities. More
In the US, TNS Media Research has partnered with digital entertainment technology firm Rovi Corporation to develop advanced TV and set-top-box (STB) measurement solutions. More
Arbitron and Nielsen joint venture Scarborough Research will be incorporating cell-phone-only (CPO) users into the sample for its syndicated local market studies, beginning this summer and due for release next spring. More
In the US, a group of representatives of minority broadcasters have written to President Barack Obama asking him to intervene in the ongoing dispute over Arbitron's Portable People Meter (PPM), which they say they believe undercounts the audiences of minority radio stations. More
Flat panel research specialist DisplaySearch is to roll out a new suite of reports to cover the rapidly growing solar and photovoltaics markets. More
In the US, custom research firm Chadwick Martin Bailey (CMB) has joined with specialist marketing firm AgencySacks to provide insights to companies that target the affluent consumer. More
US-based retail intelligence specialist The NPD Group has launched its first ever store level information service for the beauty industry. More
Retail analytics firm CustoLogix has launched a service that helps small and midsized retailers understand their business through the use of graphics and analyses. More
US mobile analytics provider Motally has announced the beta launch of its mobile analytics service for iPhone and Blackberry, with support for Android and others to follow shortly. More
Synovate has rolled out its Marketing Management Analytics (MMA) business across the Asia Pacific region. More
Pharma market research giant IMS Health has launched a web-based tool which it claims provides an alternative to custom primary market research for assessing brand promotional campaigns. More
US web analytics provider SeeWhy has launched a service to enable real-time re-targeting of people who abandon sites. More
US media communications agency Starcom MediaVest Group (SMG) is collaborating with Spanish language TV group Telemundo Communications to provide advertisers with a deeper understanding of Latino consumers in the US. More
Microsoft and comScore are collaborating to build a hybrid audience measurement tool, which will allow advertisers to determine and predict how consumers will respond to their digital ads. More
In the US, Arbitron has responded to the news that the Government Accountability Office (GAO) is being asked to join the rush to investigate the impact of the PPM, by reiterating that it 'welcomes every opportunity to discuss the PPM technology, service and our sampling methodology.' More
In the US, automotive research specialist R. L. Polk & Co. has introduced a segmentation system tying in with the much-discussed 'Cash for Clunkers' vehicle disposal initiative. More
Hi-tech entertainment research specialist OTX has formed a new research practice focusing on youth and families, and appointed Donna Sabino to lead it as Senior Vice President of Kids and Family Insights. More
Arbitron says Spanish-language broadcaster Univision Radio will not renew contracts for its Portable People Meter (PPM) ratings in San Diego, Miami and Phoenix, and will refuse to encode its signals for PPM in the three markets. More
Two UK-based brand specialists have launched a new system, 'Smash Your Brand', to help clients optimise brands at both a conscious and subconscious level. More
In the US, consumer specialist Perception Research Services International (PRS) and neuroscience firm EmSense have partnered to offer bio-sensory measures within quant packaging research studies. More
In Canada, online panel firm Vision Critical has released an online research product specifically for the consumer packaged goods (CPG) industry. More
In Canada, Omnicom-owned digital marketing agency Critical Mass has opened a new research division called Curious, which will use online communities to uncover consumer insights. More
Florida Attorney General (AG) Bill McCollum has filed a lawsuit against Arbitron, claiming that its Portable People Meter (PPM) methodology undercounts minority listeners. His is the fourth such case to be brought against the firm. More
In Mumbai, Nielsen has launched a specialist Business Consulting Services group, which will combine qualitative consulting with fact-based analytic-driven recommendations. The group will be led by Asitava Sen, who joined Nielsen as Director, Retail Consulting last year. More
OgilvyPR's social media and marketing practice '360 Degree Digital Influence' has launched a tool to help marketers evaluate the impact of social media across different types of advertising and communications. More
Kantar's web analytics division Compete has unveiled a new measure to analyse how exposure to online advertising impacts consumers' online behaviour. More
Online qual specialist Blauw Research has announced a tool for continually assessing brand exposure and evaluating communications on Twitter; and launched a suite of research products including 'Superpromoter', a tool which identifies and assesses brand champions. More
Neuromarketing company NeuroFocus has launched a brainwave-based measurement tool to provide CPG companies and design firms with the means to measure consumer response to new package designs. More
In the UK, consumer, shopper and market insights specialist Information Resources Inc (IRI) has rolled out a system which enables almost instant data flow from in-store EPOS (electronic point of sale) devices, to IRI's databases and analytics systems. More
User experience consultancy Bunnyfoot and ad agency OgilvyOne have partnered in Hong Kong to provide a range of services to measure ad response and increase understanding and recall. More
In the UK, online research specialist Tpoll has launched a tool which analyses the build up of events that contribute to a customer's decision-making process. More
MENA agency Maktoob Research has launched a syndicated study, Middle East Shopping Trends, covering shoppers in Egypt, Jordan, Saudi Arabia and the United Arab Emirates. More
Hi-tech researcher OTX (Online Testing eXchange) has integrated the simulated moderator software Socrates into its AdCEP pre-testing product, which measures how emotion, message and context impact the performance of advertising. More
In Israel, online feedback analytics firm Kampyle has integrated its Software-as-a-Service (SaaS) solution with Google Analytics, to analyse aspects of customer behavior including reasons for abandoning online shopping carts and leaving sites. More
FocusVision, which provides online video transmission and analysis for qualitative market research, has launched a service to enable its clients to view respondents live as they participate in ethnography, in-home interviews, and 'shop-along' studies. More
Eye care specialist Bausch & Lomb has announced the launch of the Center for Patient Insights, a source for 'unbiased industry information, trends, market research, and insights for eye care professionals across the US'. More
Millward Brown Optimor - the consulting unit dedicated to brand strategy and marketing investment - has made its annual 'BrandZ Top 100 Most Valuable Brands' ranking available as a free application on the iPhone. More
US ratings giant Arbitron has launched a new suite of measurement services, designed to improve visibility into 'away-from-home' TV audiences. More
Consumer and retail specialist The NPD Group has begun tracking sales of sports apparel, athletic footwear and some equipment categories across major cities in Russia. More
Nielsen has partnered with French media agency MTdiamTtrie to launch a study of French mobile phone consumer behaviour. More
In the UK, financial information services company Markit and online research firm YouGov have launched a new survey designed to provide an indication of the actual changes in household finances each month. More
Publisher Time Inc and media agency Starcom USA are the first to sign up for Admeasure, described by Mediamark Research & Intelligence (MRI) as the ad industry's first-ever ad ratings for major consumer magazines. More
In Australia, the subscription television (STV) industry has created an independent company to provide research and audience measurement services to its members and the broader media and marketing community. More
GfK Retail and Technology has combined information on energy consumption and sales figures of electronic appliances to create a new energy efficiency tracking product. More
Online measurement giant comScore has announced the arrival of Media Metrix 360, a 'panel-centric hybrid' solution to digital audience measurement. More
In the UK, digital agency Imagini has rolled out the beta version of a tool that enables bloggers and web publishers to add personalised product recommendations to their sites, and generate demographic, psychographic and behavioural analytics from their site visitors. More
US web analytics firm Omniture has unveiled a system for measuring the success of advertising on Facebook applications. More
US consultancy Gongos Research has upgraded its 2.0 platform to create an interactive environment for consumers, while offering clients greater versatility when fielding questions and analyzing response. More
In the UK, MMR Research Worldwide has launched a market research service to provide manufacturers with a 360Ý view of the emotional factors that influence consumers when they make buying choices. More
In the US, the Federal Communications Commission (FCC) has opened an inquiry into claims that Arbitron's Portable People Meter (PPM) undercounts the audiences of minority radio stations. More
US web analytics firm Omniture and WPP's insight and consultancy division Kantar have created a new platform, which enables clients to see how their online and offline activities impact on one another. More
In the US, FetchBack Inc., which specialises in analytics for online ad retargeting, has launched FIDO 2.0, a new generation of its technology platform, giving clients full access to their campaign reports and snapshots, and the ability to manage and update their campaigns. More
In Dubai, Maktoob Research has rolled out a service to provide advertisers, agencies and media firms in the region with insights into the impact of their online and offline ad campaigns. More
US game testing firm Absolute Quality (AQ) has launched a real-time social media analysis tool to gauge how users of interactive entertainment feel about the products available in the marketplace. More
In the US, digital signage firm Stratacache has launched a new service which provides in-store/in-branch consumer traffic pattern analysis to help firms assess the best positions for their digital signs. More
Marketing services firm Epsilon has launched a market intelligence division which offers access to data gathered from millions of US households and businesses, to help clients better understand and target their customers. More
In the US, Experian Marketing Services has launched a model to help predict the next product a catalog shopper is likely to purchase, as well as the channel through which that purchase will be made. More
US firm TodobebT, which runs a portal and social networking site for Spanish-speaking parents, is to offer access to proprietary research conducted through its panel of Hispanic Moms. More
In the US, customer behavior analytics specialist Quantivo has extended its service to include the analysis of multiple customer events that lead to online purchases, web registrations, ad clicks, up-sells and more. More
TNS Travel & Tourism is planning a May launch for 'the world's first activities-based research panel', which promises to help clients reach groups based on their participation in niche sports and leisure activities. More
Online research firm YouGov has launched a new study to provide insight into the mobile phone purchasing experience from a customer perspective. More
Nielsen is about to begin a test to measure the Internet usage of some of the members of its national TV ratings sample. If the pilot is successful, it will consider expanding the sample to include online viewing in its TV currency. More
In the US, toy manufacturer Mattel and brainwave reading technology firm NeuroSky have partnered to develop a new category of games and toys that operate using the power of concentration. More
In the UK, the All-Party Parliamentary Group on Communication (APPGC) has launched an investigation into developing areas of Internet practice including behavioural targeting and online privacy. The BBC and AT&T have also been in the news for behavioural targeting activity. More
Switzerland is the first country to go live with GfK's new fashion Total Store Report (TSR), which provides retailers and manufacturers with information on the fashion retail markets. More
In the US, tech market research firm ABI Research has launched a service to provide a comprehensive view of the mobile consumer. More
Full service agency InterfaceASIA has announced the launch of new online panels in India, Taiwan and Hong Kong. More
Three former analysts from Deutsche Bank, Bill Lerner, Rich Moriarty and Grant Govertsen, have launched a new boutique research and advisory firm for the gaming sector, based in Las Vegas. More
UK-based agency 2CV is launching an experiential marketing evaluation division, 2CV: EXP, in a partnership with Phoenix Research. More
Britain's advertisers have called on the European Commission to cancel its legal challenge over the UK government's policy on behavioural targeting technology, via trade association the ISBA. More
US-based POPAI, the global association for 'marketing at retail', is launching what it claims will be the largest syndicated qualitative study on shopper engagement in the world. The retail-level research will be used to develop a metric to gauge in-store merchandising effectiveness. More
In the UK, online research agency YouGov has launched a study to track the attitudes and behaviours of affluent and high net worth individuals towards finance, media and general expenditure. More
Hi-tech researcher OTX (Online Testing eXchange) has launched a new business intelligence tool and tracking service which aggregates consumer data on hundreds of games on a weekly basis, and forecasts future consumer behaviour around each title. More
US consumer specialist Information Resources, Inc (IRI) has launched Analytic Advantage, a portfolio of predictive analytic solutions which includes business planning tools for consumer packaged goods (CPG) manufacturers and retailers. More
GfK Custom Research North America is partnering with The Hartman Group to launch a new study, Future Buy: The New Shopper Value Paradigm, which aims to find opportunities for companies looking to connect with shoppers in a changing retail marketplace. More
Australia's print audit body the ABA is to launch a web traffic measurement service for its member publishers, on 1st May, with the first data a month later. Participating members will have their site traffic data compiled through Nielsen Online's Market Intelligence tool. More
In Canada, Ipsos Reid has announced a deal with Tell Us About Us Inc. (TUAU) to better serve clients in the retail, restaurant, service and hospitality sectors. The deal adds TUAU's data collection and reporting engine the OnlineKMC(TM) to Ipsos' consulting expertise. More
Europe-based agency SKOPOS has designed a trio of online and qual and quant tools to evaluate new and traditional media. More
Consumer and retail specialist The NPD Group has launched a consumer tracking service for the US housewares market, to provide insights into purchase behaviours and preferences for the cooking, baking and tabletop categories. More
In the US, brand loyalty specialist The Cult Branding Company has launched a model designed to uncover the motivations behind the purchase behavior of a business's best customers. More
In the UAE (United Arab Emirates), broadcaster Abu Dhabi Media Company (ADMC) has announced it will fund and lead the introduction of People Meters to measure numbers of TV viewers in the region. More
US-based software firm 7 Billion People has unveiled a solution that enables online retailers to adapt web pages in real-time, promising to shape the e-commerce experience for individual shoppers. More
Microsoft has announced that its advertising analytics program 'adCenter Analytics' will be shut down at the end of the year. The service was still in its beta-testing stage. More
Recently opened research division Pitney Bowes Business Insight has announced the PSYTE HD, a new geodemographic segmentation system for Canada, giving household level data on purchasing behavior, attitudes and preferences. More
In the US, The Spanish Radio Association (SRA) and the National Association of Black Owned Broadcasters (NABOB) have expressed their 'disappointment and frustration' with Arbitron's recent promises to upgrade its PPM sampling methodology. More
Radio ratings giant Arbitron has confirmed that it will be extending methodological enhancements from New Jersey, New York and Maryland to all PPM markets. The firm has also announced a new multi-year deal for diary-based ratings, and discussed revenue changes in a 10-K filing. More
Swedish firm Tobii Technology has introduced what it describes as 'the world's first off-the-shelf eye tracking system for integration', at the CeBIT expo in Hanover this week. More
Traffic analysis firm WebTrends has announced a partnership with IBM, integrating its collection and analysis of visitor behavior data into the computing giant's WebSphere Portal software and creating a closed-loop content performance management solution. More
In Australia, the Outdoor Media Association (OMA) is testing a new audience measurement system called MOVE, which calculates people's 'likelihood-to-see' an outdoor ad campaign (LTS), rather than counting all potential viewers who pass by. More
In the US, marketers Albert Gadbut and Tim Daly have set up a permission-based behavioral targeting solutions firm, ClearSight Interactive, to provide services which evaluate consumer online behavior and connect it with offline profile data. More
In California, Alliant International University has opened an on-campus laboratory to conduct product testing for new research service Sample U. Consumers are invited to sample products and groceries in exchange for their feedback, and leave the laboratory with a bag of free goods. More
Internet services giant Yahoo! has launched three targeting tools to help marketers deliver ads based on consumers' online behaviour or characteristics. More
GfK has rolled out its technical consumer goods markets tracker GfK TEMAX internationally. First launched in Germany in 2007, the service will now cover more than 20 countries. More
The Kantar Group is streamlining its businesses after buying TNS. The TNS Custom business will merge with Research International and will be generally known as TNS. A new social research force for the UK is established in TNS-BMRB, while Kantar has four new vertical sector operating units: Media, Health, Retail and Worldpanel. More
In India, knowledge services firm Boston Analytics has partnered with financial news channel CNBC-TV18 to re-launch its monthly barometer of Indian consumer opinion and consumption. More
In the US, movie community platform Flicketz and research agency OTX have partnered to launch a movie ranking system which combines the influence of critics' reviews with word-of-mouth audience feedback. More
In the US, Ipsos Marketing has launched two new research tools to help marketers understand a brand's growth potential and how consumers will interact with it. More
More momentum for the idea of ads that analyse passers-by: digital signage software producer C-nario has partnered with TruMedia Technologies to integrate the latter's facial recognition tracking systems into its products. More
Music web site Songness.com is offering free audience research for new songs posted by independent musicians. More
In New York, Jack Sullivan, SVP/Out-of-Home Activation Director of Starcom USA has been named Chairman of the Traffic Audit Bureau (TAB) Board of Directors. More
US consumer and retail specialist The NPD Group has begun offering weekly ecommerce point-of-sale (POS) data for consumer technology. More
US consultancy Gongos Research has launched Consumer Village, an online community providing an alternative means of conducting both qual and quant research. More
Mobile industry trade association the GSMA is planning to launch an audience measurement system which it says will enable media and ad agencies, brands and publishers to deliver better mobile ad campaigns. More
Dutch market research agency DervalResearch has claimed it has found a link between the perception of taste and an individual's job and hobbies, which it is calling the Hormonal Fingerprint. More
In Canada, out-of-home (OoH) digital signage manufacturer Vertigo Group is to integrate CognoVision Solutions' face detection technology into its LCD displays, allowing targeted outdoor ads. More
In the US, recently launched customer satisfaction, loyalty and retention research agency Customer Lifecycle has designed a new consulting and research approach which it claims provides a deeper stage-by-stage understanding. More
Online music intelligence platform Band Metrics is testing a web application that aims to collect, analyze and display popularity and trends data for musicians and bands. More
In the US, Ventraq - which provides insight to mobile service providers - has added to its Business Analytics suite with the launch of a solution to enable users to improve and influence the customer experience. More
Nielsen Online - the research giant's online audience and consumer behaviour division - has launched its services in India, as well as in the UAE and across the Middle East. More
UK agency Select Research has begun work on the first large-scale project to measure the size of children across the country using 3D body imaging scanners. Known as Shape GB, the project is sponsored by major retailers Next, Monsoon and George at Asda. More
Nielsen is about to roll out its store layout and category space management solution my.spaceman, across more than 100 markets. More
In the US, print ad effectiveness research firm MRI Starch is planning to launch a syndicated ad measurement service which will triple the number of magazine issues it measures in 2009. More
Research International (RI) has launched a simulated test market system designed to provide sales predictions within the consumer packaged goods category. More
The Interactive Advertising Bureau (IAB) in Canada has launched a new tool to help media practitioners understand how a combination of Internet and TV advertising impacts on consumer behaviour. More
In the UK, online market research agency YouGov has designed a new platform to provide insight into how consumers are responding to the adverse economic conditions. More
Google's platform for TV advertisers is to offer new time-shifted viewership data, showing how and when viewers see commercials in recorded programs, via an alliance with technology solutions distributor MediaBank. More
In Japan, IT solutions giant NEC has developed a digital signage board containing face recognition technology, which can serve up targeted ad content according to the viewer's gender and age and measure how interested they were in a particular ad. More
In the UK, music industry financing platform Slicethepie has launched a web-based consumer insight and music analytics service which it claims will help identify the commercial potential of any track, and give an indication of its most suitable target market. More
Radio ratings giant Arbitron has reached separate agreements with Ipsos and The Media Audit regarding infringement of three US patents relating to its Portable People Meter (PPM). The deals mean the two firms will not compete with the PPM for at least three years. More
In the US, Nielsen has announced the indefinite suspension of its P.R.I.S.M. initiative, which it set up with the In-Store Marketing Institute in 2006. P.R.I.S.M. aimed to establish a common industry metric to measure audiences and gauge the effectiveness of in-store marketing. More
In the US, automotive specialist JD Power and Associates has launched an index to provide auto manufacturers with information that quantifies how well a new vehicle model performs during its launch years. More
In the UK, confectionery giant Nestlé has opened an Insight and Learning Centre, to help its retail clients understand how the layout of shelves in their stores can be tailored to shoppers' needs. More
Harris Interactive has launched a specialist youth and kids practice that will operate within its Technology, Media and Telecoms (TMT) division in the UK. The new division is headed by Steve Mellor. More
In the UK, relationship marketing group Hicklin Slade & Partners (HS&P) has launched Legends; a multi-channel word-of-mouth (WOM) agency which aims to 'create on- and offline consumer conversations' for brands. More
Computer giant IBM has unveiled a portfolio of solutions designed to help retailers analyze data and apply it to business processes. More
US web analytics firm Omniture has launched a product to provide retailers with real-time visual analysis of customer interactions, and correlate off-line data with online interactions. More
In the US, customer behavior analytics specialist Quantivo has launched a new Software-as-a-Service (SaaS) tool, Affinity Analytics, to uncover new insights about online customer behavior patterns. More
In the UAE (United Arab Emirates), the National Media Council (NMC) and the Telecommunications Regulatory Authority (TRA) are working together to introduce the country's first metered measurement of TV audiences. More
In the US, Nielsen has partnered with broadcast measurement firm Repucom to analyze content and measure viewers' exposure to sponsored media during televised sporting events. The new service will replace Nielsen's current Scorecard offering. More
US firms Planalytics and Revionics have partnered to incorporate the former's weather intelligence into the latter's price optimization solution, to help clients adjust pricing decisions to match localized consumer buying behavior. More
Health and sustainability specialist Natural Marketing Institute (NMI) has announced the expansion of its services to Canada, and the appointment of Jorge Santos as Vice President of Strategic Consulting, based in Ontario. More
US media ratings giant Arbitron has signed a settlement with New Jersey Attorney General Anne Milgram to resolve her concerns that its PPM undercounts the listening habits of minorities. The result has prompted a call for terms of the settlement to be rolled out across all PPM markets. More
In New York, healthcare researcher Ziment has introduced an analytic technique for modelling 'order-of-entry' effects on new product research and forecasting. More
UK direct response ad agency Tri-Direct has re-positioned itself as a customer insight specialist by creating an Insight and Analytics team with the core proposition 'Know Your Customer'; and has been re-named Acquity. More
In the UK, demographic and market information firm CACI has developed a web intelligence tool to enable businesses to monitor customers' web activity and then target them with tailored communications based on their profiles. More
In the US, competitive and market intelligence firm Strategy Analytics has launched a user experience research capability, which will explore purchase motivations, product satisfaction and barriers to the use and consumption of digital media. More
In the UK, stakeholder engagement consultancy Engage Group has launched a Research and Analytics unit, and appointed former YouGov Directors Andy Brown and Sarah Jordan to head the new offering. More
Economic research and data analysis firm Indicus has rolled out its Indian consumer profiles research at a neighbourhood level, giving marketers granular data about income estimates and living standards. More
Online analytics firm WebTrends has partnered with music, videos and games chain HMV to track user interaction with the retail giant's in-store transactional and information-point kiosks. More
Nielsen has written to clients announcing a delay to the rollout of its Local People Meter (LPM) service in local television markets. The company will pause when the LPM is in use in 25 markets, instead of continuing rapidly to reach all 56 originally scheduled. More
Ratings giant Arbitron has accelerated plans to introduce cellphone-only sampling to all diary markets by 2009. More
Consumer and retail specialist The NPD Group has launched a study to monitor how the US economy is affecting consumer attitudes and shopping behaviour. More
Ad targeting software company Phorm has announced the conclusion of its trial with ISP partner BT, and says that subject to a successful evaluation, the UK telecoms giant 'expects to move towards deployment'. More
In the US, members of the Association of Hispanic Advertising Agencies (AHAA) have formed a committee to lead an initiative designed to deliver more precise online Hispanic market research data. More
In the US, survey and user feedback systems provider Opinionmeter has partnered with Elo TouchSystems to offer a platform to capture real-time in-store customer feedback. More
In the US, behavioral targeting and analytic services firm I-Behavior has partnered with database development specialist CMS Direct to integrate the latter's 'Prefer Network' co-operative database into its consumer purchase data products. More
Web site usability researcher JuxtConsult has created an online panel of more than 115,000 consumers in India, which the firm says are representative of 86% of the country's total urban population of 337 million people. More
US-based BIGresearch has developed a forecasting service to understand what consumers will spend at specific retailers up to 75 days in advance. More
Former Synovate Hungary Researcher Brúnó Bitter has set up a market research and brand consultancy called Next Wave Research, which uses a technique he dubs 'visual ethnography' to view consumers' actual in-store behaviour. More
Groupe Aeroplan, owner of the Nectar loyalty scheme, is to launch its UK-based customer-driven insight and communication business in North America, with offices based in Toronto and Chicago. More
AHAA Chairman Jose Lopez-Varela has questioned Arbitron's 'indifference' to the concerns of the Hispanic advertising community with its PPM technology and methods, in a follow-up letter to the radio ratings giant. More
Ipsos MORI has launched a new shopper research solution, Checkout, which promises to increase the chances of success at launch by optimising manufacturers' in-store strategy in the competitive environment. More
New York-headquartered SIS International Research has launched an online intelligence gathering service to assess stakeholders' opinions and their behavior as influencers regarding a brand or product. More
In the UK, market research exhibition The Insight Show is to be integrated into a cross-discipline event called 'Marketing Week Live', which will be held at Olympia in London next summer. More
US consultancy Gongos Research has launched the goSHOP online research environment, a new platform which simulates the retail environment to help clients understand how consumers make a purchase decision and identify what products they are likely to buy. More
TNS has launched Digital Suite, described as a 'new generation' of online ad monitoring tools. The suite combines cookie tracking technology with the company's 6th Dimension Panel to give in-depth analysis of online ad consumption. More
In the US, the Television Bureau of Advertising has announced its support for Live + 3 program ratings as the standard for local buying and planning in LPM and metered markets – and has praised Nielsen for its early commitment to introduce relevant ratings. More
London-based agency SPA is diversifying into the B2B, public and transport/travel sectors with the appointment of Janet Wright as Research Director, responsible for developing new revenue streams and building up a specialist team. More
Nielsen's alliance with US ad and brand measurement firm NeuroFocus has been extended into Japan, where the pair will use respondents' brain waves, eye movements and other physical features to study the impact of commercial messages or products on potential customers. More
A lawsuit has been filed against behavioral targeting firm NebuAd and six Internet service providers (ISPs) who tested its platform, in an attempt to force the company to obtain users' express consent prior to monitoring their web surfing activity. More
In the US, web analytics unit TNS Compete, now part of Kantar, has launched a Retail and Consumer Products practice to provide retailers with insights into shoppers' online activities across rival sites, portals, search engines and aggregators. More
The Nielsen Company and partner IMMI have mothballed their recently launched out-of-home (OOH) television viewing measurement service with immediate effect. The companies blamed difficult economic times, which had led to 'limited economic support' for the service. More
Mall media specialist EYE has signed an agreement with Arbitron Custom Research to measure the effectiveness of mall-based advertisements and the psychographics of its shoppers. More
US custom research firm MRSI (Marketing Research Services Inc) has introduced a suite of shopper insights research services, designed to help consumer product manufacturers and retailers connect with shoppers throughout the purchase process. More
Havas-owned MPG has developed a new social network modelling tool, Havas Media Resonance, which uses an agent-based algorithm to represent populations of consumers and predict their behavior. More
UK-based Nunwood has developed Bioshopping, a new way of combining traditional shopper research with biometric technology to probe the emotions behind what engages/disengages consumers and what prompts them to buy. More
Market intelligence systems and data provider Geoscape has introduced a marketing analytics platform to provide geodemographic, economic and behavioural segmentation data on people, households, media and shopping patterns in the US. More
Mintel and Information Resources Inc (IRI) have enhanced their joint product development support solution, GNPD IRIS, with additional trend analysis. More
In the UK, Spring Research's youth division Tuned In is to launch a monthly cultural report to cover new developments within music, fashion, digital and sports, as well as key movements driving attitudinal and behavioural changes amongst the 16-34 market. More
In the UK, the IPA (Institute of Practitioners in Advertising) is rolling out the second phase of an online solution which helps users analyse the diary data contained in its TouchPoints multi-media survey of consumers habits. More
Online customer satisfaction metrics agency ForeSee Results and web analytics firm OX2/LBi have partnered to offer their behavioural and satisfaction-based metrics to clients in Europe. More
In the US, Nielsen has launched a new panel which it says is the first to simultaneously measure use of both television and the Internet in the same home. More
New York Attorney General Andrew Cuomo has called Arbitron's early PPM launch on Monday 'an affront to racial and ethnic minorities in New York and around the country'. However, a number of radio broadcasters have come out in support of the ratings firm, saying the FCC has no jurisdiction in the area. More
European-based ad metrics testing firm MediaAnalyzer has launched new technology to allow advertisers to measure consumers' emotional responses while they are watching TV ads online. More
In the US, media and market intelligence solutions firm Biz360 has launched a tool to monitor consumer opinion as expressed on thousands of shopping, consumer product and expert review web sites. More
US custom research firm MRSI (Marketing Research Services Inc) has launched an Online Shelf Testing tool to provide respondents with a 3D virtual shopping experience. More
Arbitron is turning to the courts to prevent the current enquiry into its representation of ethnic audiences from stopping publication of its PPM listening estimates, which today went commercial in eight new markets. The firm cites 'unfair conduct' by the New York Attorney General. More
GfK is launching a panel to provide a comprehensive measure of the UK watch market. The new service will track sales of watches across outlets including jewellers, mass merchandisers, department stores and mail order. More
Senator Barack Obama has joined calls for a delay in the launch of Arbitron's Portable People Meter (PPM) system in new markets. More
In the UK, technology firm Knowledge Online (KOL) has launched new software for the vending sector, which it says will improve the speed and accuracy of real-time and automated survey creation on a PDA. More
In the US, Nielsen has expanded its suite of out-of-home (OoH) media measurement services to cover the $1.3bn advertiser-backed video network business. More
204 weeks separate the Beijing Olympics and the start of the next games in London – precisely one week for each country that took part in the events in China. MrWeb will be following a trail across the world for the next four years, each week profiling one country and its research industry, linking also to news, jobs and suppliers. More
GfK is adding to its optical products tracking services in Asia. The firm will soon begin tracking spectacle lens and other optical products in Taiwan, in addition to the existing contact lens retail measurement, and says it will develop new markets in the region. More
Following last week's news that New York Attorney General Andrew Cuomo is investigating the accuracy of Arbitron's Portable People Meter (PPM) methodology, New Jersey Attorney General Anne Milgram has followed suit and issued Arbitron with a subpoena seeking info about its PPM. More
Today sees the launch of BlueKai, which claims to offer the first 'polite marketing' data exchange - giving consumers access to and editing of the data stored on them, and promising the online equivalent of high quality prospect lists. More
Opinionmeter International has upgraded its SurveyManager application, which designs surveys and processes online customer feedback collected via kiosks and other 'point of experience' media. The tool now allows the inclusion of multimedia content in questions and responses. More
MMR Research Worldwide has announced a new suite of research methods for clients in the food, drink and CPG sectors; and has rebranded, and relaunched its web site. More
In China, mobile ad network operator Madhouse has partnered with research firm iResearch Consulting Group to help inform advertisers and investors about the latest trends in the country's mobile marketing sector. More
UK supermarket giant ASDA has launched a new quarterly consumer confidence survey, with a panel of 10,000 of its shoppers who will provide feedback on topics such as personal finance, job security, the economy, and safety from crime. More
Canada-based online data collection specialist Itracks has launched a new service which it says will demonstrate that members of online communities purchase significantly more products and services than non-members. More
Opinion Research Corporation (ORC) has rolled out its weekly online omnibus CARAVAN – which provides consumer opinion on brand awareness, product image, and market trends – across Canada, the UK, France, Germany, Italy and Spain. More
In the UK, The University of Reading and MMR Research Worldwide have opened a Sensory Science Centre, which will provide sensory evaluation data for MMR's food, drink and healthcare clients, as well as for the University's research and teaching programmes. More
Nielsen has launched Mobile-PRIZM, a new product that combines the company's consumer segmentation and mobile media targeting tools, to help advertisers target mobile audiences more effectively. More
In the US, women's fiction publisher Harlequin has launched a panel through which readers can influence the direction of future novels by voicing their opinions and sharing their book experiences directly with the publisher. More
In the UK, marketing services firm Indicia has launched an econometric modelling company, MarketingReality, to provide a 'fusion of customer behaviour analysis' across all marketing channels. More
In the US, Nielsen and Integrated Media Measurement Inc (IMMI) have begun delivering the first daily all-electronic national TV ratings for viewing outside the home. More
Business IT firm Infosys Technologies has launched a new platform which it says provides retailers and consumer packaged goods (CPG) firms with a 360-degree view of real-time in-store shopper and shelf activity. More
Media and marketing group Omnicom has combined its data and analytics agency Targetbase with its creative agency Claydon Heeley, and based the newly formed Targetbase Claydon Heeley at offices in London. The combined operation will offer 'creative consumer science' services across Europe. More
Consumer and retail research providers The NPD Group and GfK Chart-Track, and publisher Enterbrain have partnered to produce a single source of data on video game software sales in their respective countries: the US, UK and Japan. More
In the US, broadcaster Radio One Houston has launched a new scheduling and ratings verification system, which will merge Arbitron's Portable People Meter (PPM) data with ad schedules to provide ratings data based on schedule delivery. More
In the US, population segmentation specialist Nielsen Claritas has partnered with retail buying consortium Nationwide Marketing Group, to analyze customer data from select Nationwide member retailers. More
Global marketing and advertising database TGI (Target Group Index) has been relaunched in South Africa, via a new company, TGI SA [Pty] Ltd, whose majority shareholder is Ask Afrika. More
In Europe, predictive targeting technology firm Nugg.ad is to combine Nielsen Homescan panel data with survey data it gathers from visitors to its partner web sites, to help advertisers target consumers through online marketing campaigns. More
UK polling firm Populus has launched FIFTY+, a panel of 18,000 over-50s aiming to provide detailed information about their purchasing behaviour and attitudes. More
New York-based consumer research firm The NPD Group has enhanced its offer with point-of-sale (POS) store level information, to provide clients with detailed analysis relating to stores in their sales areas. More
US online ad marketplace AdBrite has unveiled its new Behavioural Targeting product, which allows its advertisers to show ads to users based on their interests and/or purchase intent across 14 major categories and over 3,000 sub-categories. More
In the US, Nielsen has partnered with Mindset Media – a firm that creates consumer profiles of web users – to add personality profile mapping to its Homescan consumer purchase panel of 125,000 US households. More
In the US, Spanish-language media firm Televisa Publishing + Digital and consumer intelligence firm BIGresearch have partnered to open the Televisa Hispanic Insights (THI) unit, which will study the culture, behavior and future purchasing plans of Hispanic consumers. More
US-based phama business intelligence firm Wolters Kluwer Health (WKH) and Nielsen have formed an alliance to analyse consumer purchasing behaviour for prescription, over-the-counter (OTC) and other health-related products. More
In the US, online advertising network ValueClick Media, has launched a behavioral targeting system that uses predictive technology to help marketers focus their online advertising effort. More
Online data collection specialist Itracks has unveiled Canada Talk Now, a new online panel offering insights into Canadian consumer behaviour. More
New York-based consumer research firm The NPD Group has launched its BeautyTrends panel in Spain, to measure both the prestige beauty and mass beauty markets through retail sell-through data. More
UK research and marketing insight consultancy McCallum Layton has expanded its services to include sensory testing, through a bespoke Sensory Testing Unit and panel in Leeds. More
Rob Stevens, co-founder of UK-based behavioural research consultancy Bunnyfoot, has moved the firm's established eye-tracking expertise into a new, separate consultancy, which will test consumers' behavioural response to offline media including TV, print and outdoor, as well as packaging. More
In the US, Arbitron is adding web-based alert features to engage its key younger panelists, while a committee that advises the Federal Communications Commission (FCC) on diversity investigates the device's alleged under-representation of minority groups. More
NBC Universal (NBCU) is to use the forthcoming Beijing Olympics as a unique testing environment for a more rounded measurement of media consumption, covering a wide variety of media. More
Advertising, marketing and comms agency Omnicom has formed a consultancy, led by a dozen female execs, to help clients make connections with women – whether as consumers, customers, employees or other stakeholders. More
Nationwide Insurance has partnered with the Fisher College of Business at Ohio State University (OSU) to create The Nationwide Center for Advanced Customer Insights, dedicated to researching and evaluating consumer behavior in the United States. More
Google has unveiled a free web analytics, research and media planning tool to enable media buyers to determine the web sites where their online ads will have most impact, based on demographics and traffic info. More
US cable operator Charter Communications has postponed controversial plans to capture detailed information about the activities of its Internet subscribers and share it with third-party ad-targeting firm NebuAd. More
Digital video recorder (DVR) pioneer TiVo has partnered with media marketing research firm TRA to develop an ad research system that gauges how consumers makes household purchasing decisions based on ad exposure. More
In the US, Information Resources Inc. (IRI) will be integrating TNS' Shades of Green methodology into its Consumer Network Household panel, to delve deeper into consumer attitudes and behavior towards environmental issues and motivation to purchase green products. More
Consumer and media intelligence firm Mintel has launched China Innovation Spotlight, a series of reports focusing on the latest trends and topical issues in new product development in the region. More
In the US, consultancy COLLOQUY has launched a national Retail Loyalty Index, to provide insight into which retailers consumers feel most loyalty towards. More
Online market research agency Lightspeed Research has launched Beauty and Personal Grooming Panels in the UK, Germany, France, Canada and the US, to offer data to manufacturers of personal care products, toiletries, cosmetics and related consumer goods. More
Global information giant Experian has rolled out its Mosaic consumer segmentation tool online in Italy. The tool will provide users with access to classification of the population's lifestyles, and information about its consumption of a variety of products and services. More
TNS is expanding its operation in Russia by rolling out its FasTrack 360° financial services tracking tool, which the firm says is the first of its kind in the country. More
In the US, online measurement agency comScore has partnered with marketing analytics firm Acxiom to launch a tool which allows ad agencies and marketers to segment online and offline audiences through a system that groups consumers into 70 different 'lifestage' segments. More
Consumer analytics firm Information Resources Inc (IRI) has added a number of new solutions to its Consumer Network household panel to enable clients to gather reactions from hard-to-reach respondents. More
Air Miles operator Alliance Data Loyalty Services has formally launched a consumer analytics supplier, Precima, developed from what was previously its in-house analytics function. More
Google is integrating its Google Analytics traffic analysis tool with its Google TV Ads program. Some observers are interpreting the move as further evidence that the search giant is headed for direct competition with Nielsen. More
Customer satisfaction specialist CFI Group has this week launched what it describes as the first UK National Customer Satisfaction Index (NCSI-UK) for banks, supermarkets and mortgage lenders. More
Toronto-based QA and research supplier Sensors Quality Management (SQM) has launched an online mystery shopping tool aimed at small and medium-sized businesses in North America and named MyShop. More
Mobile survey specialist OnePoint has launched OnePoint Reward, an incentive system delivering cash to mobile phones, in the form of points which respondents can redeem immediately on completion of a survey, at 19,000 retail outlets across the UK. More
Nielsen has introduced a Retail Edition of its Answers technology platform, which groups a number of analytical and reporting applications in a business-process oriented framework. More
The Nielsen Company and NBC Universal, one of its major clients, are to collaborate to offer advertisers sales metrics based on the 'fusion' product developed by NielsenConnect. More
The Nielsen Company and its subsidiary Interactive Market Systems (IMS) have announced the launch of IMS Clear Decisions(TM), a new software platform claiming to simplify access to media and marketing data and speed up the generation of insights from it. More
Global information giant Experian has updated its Micromarketer Generation3 tool, to help marketers, real-estate developers and store operations personnel determine where existing clients are based, what they are like, and the best ways to reach them. More
In the UK, another first for Portsmouth. Foot traffic monitoring firm Path Intelligence, based in the city, is testing patent-pending surveillance technology that continuously tracks mobile phone signals to understand the movement of shoppers as they flow through retail centres or public amenities. More
UK agency Shopping Behaviour Xplained has developed a new technique called Xtraviews, which claims to capture and analyse not just what people say, but how they say it and what they really mean. More
UK research agency Conquest has launched an online tool to measure unconscious emotional reactions to brands by tapping into the metaphors consumers use to describe and express their feelings. More
In the US, word of mouth (WoM) measurement and analytics firm ChatThreads has launched Conversation Value, a new tool that quantifies the revenue impact of every conversation about a client's product or service. More
Groundbreaking New York-based media research firm TRA (True ROI Accountability for Media) has appointed James O'Hara as EVP of Sales. More
In the US, Nielsen Online has formed a Digital Strategic Services group, to help advertisers manage their online reputations on social media platforms. The new group is headed by Pete Blackshaw, EVP of Nielsen Online and former CMO of Nielsen BuzzMetrics. More
In the US, media communications agency Starcom MediaVest Group (SMG) has partnered with online research agencies GMI and InsightExpress to conduct a tracking study which aims to uncover how ad messages influence consumer intentions to buy. More
In the US, online measurement firm comScore has enhanced its comScore Plan Metrix service, which links consumers' offline behaviour and attitudes with their online activity. More
UK consumer and media specialist Mintel has appointed Robert Santiago as Director of Thought Leadership. He was previously Head of the Financial Times Research Centre. More
In the UK, online market research agency YouGov has launched a new syndicated tracking service to connect with the 32% of the population who were born between 1946 and 1964. More
UK full-service agency Market Research Partners (MRP) has launched a monthly qualitative omnibus. The new Qualbus format allows clients to buy 30-minute sections on any of the firm's four different monthly focus groups. More
MediaVest has become the first media agency to sign up for MR firm TRA's recently launched service, which matches viewing data from digital set-top-boxes with offline shopping behaviour data provided by loyalty cards scanned at grocery checkout counters. More
UK-based retail giant Tesco is working with partner firm dunnhumby to extend its consumer insight and analysis system to match its international footprint, minus the US. The Asian and East European roll-out includes tailored versions of its pioneering Clubcard loyalty programme. More
Nielsen Online has been selected by the Italian Joint Industry Committee 'Audiweb' as the provider for its system to monitor digital media in the country. More
In the US, Spanish-language media giant Univision Communications Inc. has announced further collaboration with Nielsen, aimed at providing improved measurement and insight covering the Hispanic consumer segment. More
In the US, customer data integration firm Acxiom has partnered with travel research agency DK Shifflet & Associates (DKSA) to provide travel companies with insights about the buying and travel behaviors of customers and prospects. More
The Traffic Audit Bureau (TAB) has commissioned data from two additional research agencies to add to its forthcoming outdoor audience measurement initiative. The new research will track the likelihood that passersby will see a billboard, and then integrate this probability into the overall measurement. More
In the US, Mediamark Research & Intelligence (MRI) has launched Market-by-Market, a service providing local market versions of its studies on the media usage, lifestyle and product purchasing behavior of US consumers. More
Synovate has launched a new service called Market Barriers, which measures the obstacles that brands face – such as distribution, pricing and product configuration – and reports back on the impact that these have on customer choice and market share. More
US web analytics firm Omniture has introduced two new products: the first resulting from the combined technology of recently acquired firms Offermatica and TouchClarity, and the second from its purchase of real-time analytics company Visual Sciences. More
Mobile media measurement firm M:Metrics and multimedia research agency Mediamark Research & Intelligence (MRI) are to combine their US offline and mobile media audience metrics to help agencies and mobile operators better integrate mobile into their cross-media campaigns. More
In the US, marketing intelligence firm GOLIATH Solutions has closed a $27m investment deal. The funds will be used to roll out the firm's real-time proprietary tool which analyzes consumer reaction to store displays, signs and merchandising. More
In Germany, Colibri Research will be launching a new qualitative omnibus study in June, enabling clients to ask questions in a focus group setting. More
Data collection firm Interviewing Service of America (ISA) has partnered with research and consulting agency SMS in Hawaii, to offer customer and employee satisfaction measurement to the islands' business community. More
Google-owned video site YouTube has launched a new tool that offers users additional information to help tailor advertisers campaigns, and determine what times and which days their target audience is on the site. More
Kantar Media Research (KMR) has introduced a syndicated study for B2B marketers which measures their brand's relative vitality among product category competitors. More
In the US, through a new deal with kid-friendly network Radio Disney, Arbitron will be measuring the radio listening behaviour of 6 to 12 year olds for the very first time. More
Mintel has launched a one-stop online platform, to be known as Mintel Oxygen, to provide clients with easy access to market analysis and forward-looking predictions. More
In the US, audience measurement system manufacturer TruMedia Technologies has launched the iCapture Mini, a video-based solution to analyze the faces of consumers watching small digital screens in out-of-the-home venues. More
London-based behavioural data insight firm Beyond Analysis has acquired Sydney-based engagement agency Enzyme Insight Solutions, and re-branded the firm Beyond Analysis Australia. More
US web analytics firm Omniture has partnered with Chinese language Internet search firm Baidu to provide online marketers around the world with access to Chinese consumers. More
Information Resources (IRI) has this week unveiled a number of analytics platforms for the CPG / retail marketplace, at its annual client summit in Florida. More
Information Resources Inc (IRI) and The NPD Group have joined forces to launch the Beauty Cross Channel Monitor, claimed as the US beauty industry's first and only cross-channel retail tracking product. More
In the US, Publicis-owned communications agency Optimedia International has released a new quarterly TV ratings/value system to examine both a TV show's traditional audience, and its viewers across all digital platforms. More
Microsoft is to test a new approach to measuring Internet ad campaigns, which supplements 'last ad clicked' metrics by taking into account all the online interactions that lead up to a purchase. More
Nielsen Media Research is funding a $3.5m year-long study to observe how people actually consume media on both traditional and emerging video platforms inside and outside their homes. More
Ipsos MORI has identified a class of 'super consumers', who the firm says have the power to influence their friends on corporate issues, politics and the environment. More
Nielsen will soon reach 40,000 households in China through the launch of its Homescan consumer purchase panel in the region. More
In the US, Emotiv Systems, which creates brain computer interface technology, has launched a neuroheadset that allows players to control gameplay with their thoughts, expressions and emotions. The firm believes that this technology could be applied to market research to demonstrate products to consumers. More
Harris Interactive has introduced a new model for measuring customer loyalty which it claims allows clients to see how changes in service delivery, facilities or any other aspect of their company's operation will affect business results. More
Research and analytics firm Boston Analytics has launched its Quantitative Marketing Research (QMR) practice headed by former Knowledge Networks VP Murli Rao. More
In the UK Postar, the audience research body for the out-of-home ad sector, has commenced a project to measure all out-of-home media, using GPS technology to record consumers' travel patterns and ad exposure. More
US firm TRA, Inc. has today unveiled a system for measuring and reporting 'True ROI Accountability' for advertising spend. The firm plans to match ads actually received with products actually bought for a massive 1,000,000 plus US households. More
London-based MR agency BDRC has launched its VenueVerdict customer feedback and competitor hotel benchmarking service in the Middle East. More
In London, TNS is ready to launch what it claims is the UK's first one-day turnaround Omnibus, aiming to provide clients with an 'instant snapshot of consumer opinion and behaviour'. More
US-based global research firm OTX (Online Testing eXchange) has partnered with Mexican research and public opinion agency RVOX to work together on large scale custom pan-American and global projects. More
In the US, Prince Market Research (PMR) has launched a healthcare unit, Catalyst Healthcare Research. The new unit will specialise in brand strategy and communications research, as well as customer satisfaction, and new product and service studies. More
Nielsen has officially launched NORA, its measurement service that compiles video-on-demand (VOD) usage figures from real-time transactions collected at the set-top box level. More
WPP-owned global ad agency Ogilvy and Mather has introduced its consumer behaviour analytics tool 'The Last Mile' in the United Arab Emirates, through the launch of its OgilvyAction subsidiary in Dubai. More
Nielsen has expanded its telecom and mobile research division Nielsen Mobile, with the establishment of operations in the UK, Germany, France, Italy, Spain, Sweden and Russia. The firm plans additional expansion throughout Europe later this year. More
UK customer insights agency directexcellence has announced the launch of a mystery shopping service for the insurance sector. The service is pitched as a solution to the detection of mystery shoppers by 'increasingly sophisticated' providers. More
In the US, media research firm Coleman Insights is launching a series of studies to examine how Arbitron's Portable People Meter (PPM) reports the responses of radio audiences to different programmes. More
Nielsen has announced plans for the September launch of an enhanced weighting procedure for its TV ratings estimates. It will also be consolidating all its national ratings systems into a single 'calculation platform' during the next two years. More
eBay research specialist DataUnison has launched an Integrated Price Research Web Service for general use by eBay developers. Users get access to 30 days of historical pricing for eBay. More
In the US, consumer web analytics firm Compete has released Behavior Match(TM), a tool to improve the measurement and targeting of online advertising campaigns. More
Facing pressure from clients, Arbitron yesterday said it would guarantee delivery of 80% of the target size for its panels, down from 90% previously. Meanwhile, minority broadcasters' association NABOB has reawakened memories of the Nielsen Media controversy of two years ago with talk of a Congressional Investigation. More
In the US, GfK-owned Mediamark (MRI) has reported on tests using radio frequency identification (RFID) technology as a means of measuring magazine readership in public waiting rooms. More
In the UK, retail analysis specialist Cartogen has launched a new service to help e-commerce businesses with consumer profiling by providing access to demographic, lifestyle and behavioural information based on postcode data. More
The NPD Group has launched a consumer tracking service for the sports market in Japan. The service covers consumer purchasing, attitudes, and behavior for sports apparel, athletic footwear, and sports equipment. More
Data giant Experian and TNS have joined forces to classify all 44 million UK adults according to their attitudes and behaviour towards fashion and clothes shopping. More
Following last week's demands by US broadcasters that Arbitron takes 'immediate action' to resolve sampling issues with its Portable People Meter (PPM), the firm's President & CEO Steve Morris has acknowledged the need to 'revisit previous assumptions' and has suggested talks. More
In New York, brand communications firm Starcom MediaVest Group (SMG) has launched a new research study that aims to provide advertisers with a strategic approach to targeting African American consumers. More
The Nielsen Company has introduced a new scorecard product, designed to help manufacturers and retailers work together to measure how certain product categories bring shoppers into stores. More
In the US, technology research firm Yankee Group has redesigned two of its proprietary data products to include enhanced research content, expanded geographic coverage in emerging markets, and new data tools. More
Some of the USA's largest broadcasters have petitioned Arbitron to demand that the firm takes 'immediate action' to resolve sampling issues experienced with its Portable People Meter ratings. More
BIGresearch has released the first version of its BIG Dashboard, promising marketers 'decision-ready' data on specific consumer groups and retailers. More
M:Metrics and BMRB have partnered to deliver a new set of metrics which will enable companies to evaluate mobile media consumption. The UK launch will take place in the first quarter of 2008 and a roll out in Europe is planned for later in the year. More
Online survey software firm and MarketTools subsidiary Zoomerang has launched a solution for researchers and marketers who wish to generate their own mobile phone surveys. More
In the UK, Swift Research has recruited a select team of Yorkshire women to help manufacturers assess the most attractive fragrances for their products. More
TNS has announced a strategic alliance with Intellidyn, a US-based database marketing and analytic services company focused on the financial sector. The research giant says the merging of the firms' expertise will help it create a new global practice, TNS Customer Intelligence Consulting. More
Radio ratings leader Arbitron has responded to a strong attack on its PPM device and methodology by the National Association of Black Owned Broadcasters (NABOB). NABOB points to 'significant flaws' and 'tremendous fee increases'; Arbitron says the PPM is tried, tested, audited and better than diaries. More
In the UK, The Radio Advertising Bureau (RAB) has unveiled plans to launch a fortnightly survey called RadioGauge to measure how radio ads drive brand awareness. More
In the US, digital video recorder firm TiVo will offer advertisers demographic data on TV viewers to help companies measure who is skipping over commercials. More
Ipsos has launched a proprietary online panel of veterinarians in North America, in response to client demand. Around 900 vets from the US and Canada have joined, with plans underway to increase this to 2,000 within the next year. More
In Seattle, QL2 Software has introduced four new market intelligence services designed to help marketers make 'faster and better' business decisions about products, pricing, competitive positioning and consumer opinions and preferences. More
Arbitron's Portable People Meter (PPM) rating service has come in for fierce criticism from Bob Neil, President and CEO of Cox Radio, during his firm's third quarter conference call. More
Ball State University's Centre for Media Design (CMD) has partnered with WPP-owned digital agency Schematic to open an eye-tracking and usability studies facility in the agency's New York offices. More
Nielsen Media Research is commencing the Singapore launch of the Nielsen Personal Outdoor Device (Npod), and plans to launch the measurement system in Hong Kong in the near future. More
Research agencies NPD, IRI and IMS have linked up to launch a twice-yearly study of the French beauty products market. More
Information Resources Inc (IRI) has launched a syndicated service to track weekly point-of-sale (POS) data for more than 250 product categories sold in US convenience stores. More
Database and information giant Experian, has launched an enhanced retail market database to help marketers track consumer purchase behaviour. More
Synovate China has launched a bi-monthly online omnibus to offer clients access to Chinese consumers' tastes, habits and attitudes. More
UK consultancy dunnhumby is to use the ultimate consumer panel – data from the Loyalty Clubcards of 13 million households visiting its key client, Tesco – to offer evaluation of the impact of marketing activity on shopper behaviour. More
Online competitive intelligence provider Hitwise has launched an updated version of its Hitwise Lifestyle online tool, containing a new approach which provides marketers with attitudinal and behavioural customer segmentation data on more than 30,000 web sites. More
MR software and panels firm GMI (Global Market Insite) has launched an online panel to provide insight into the consumer opinions of around 100,000 African-Americans. More
Online fieldwork and panel specialist Research Now has launched a US panel comprising 400,000 individuals who can choose to take surveys in either English or Spanish. More
Nielsen has added a new feature to its recently launched 'KeepingTrac' web-based commercial tracking service, which it says will enable advertisers to monitor the demographic composition of their advertising audiences, and help them comply with recent promises on advertising to children. More
Arbitron and Nielsen are to extend the pilot period for their joint venture Project Apollo into the first quarter of 2008, to allow more time to demonstrate its benefits and to develop data delivery procedures. It was previously scheduled to complete this year. More
GfK Starch® Communications, a division of GfK Custom Research North America, has launched the eStarch Ad Readership service, which uses new metrics to measure a print ad's impact on motivating consumer purchase behavior. More
In London, consumer agency Future Foundation has promoted Barry Clark to a new role to lead development of its new global insight program. More
The Sri Lankan arm of brand evaluation and strategy firm Brand Finance has launched its 'Brand Ratings' scheme, which enables brands to benchmark themselves against top performing competitors. Partner TNS Lanka will provide the research component. More
Online measurement firm comScore has launched comScore Marketer, an interactive search intelligence service helping clients to benchmark against competitors and optimize ROI from their search marketing. More
US network NBC Universal has taken the first steps towards establishing a new council of ad agency research, strategy and media buying executives commissioning primary research of mutual benefit. More
The Nielsen Company has announced the launch of two new services from its NielsenHealth operation: Diabetes*Buzz(TM) and Healthcare Marketing Mix. More
Experian Research Services (ERS) has unveiled a platform providing local media, agency and advertiser sales and marketing professionals with detailed information about US consumers at the local market level. More
Software and panels firm GMI has taken the opportunity of the ESOMAR Annual Congress in Germany to launch a new online Gamer Panel, developed in partnership with leading video game web site GameSpot®. More
In the UK, research consultancy Insight Engineers has launched a syndicated health and wellbeing study which seeks to uncover consumers' awareness of and attitudes towards a healthy lifestyle. More
In the US, Research International has developed a new suite of research tools to identify the point at which shoppers become consumers and pinpoint ways to influence them in-store. More
Nielsen's FMCG analytics unit Decisions Made Easy (DME) has partnered with France's first online supermarket Telemarket. The retailer's consumer profile data will be used to help suppliers gain an insight into the online supermarket sector. More
Following complaints from clients about the audience measurement firm's failure to meet in-tab sample sizes in Houston and Philadelphia in July, Arbitron has issued a client letter committing to issue 'sample guarantees' from 1 October 2007. More
Nielsen has launched another new product integrating data from two or more of its existing sources. Web-based 'Store Explorer' examines retail store conditions and their impact on brands and categories, using information from up to four other services. More
TNS Research Surveys is to design, recruit and manage a new viewing panel of 3,500 South African households equipped with digital satellite TV. More
In the US, Phoenix Response Marketing has introduced Optimizer Overlays, a new tool combining market research with marketplace and individual customer data. More
Millward Brown has enhanced its LINK(TM) suite of advertising research tools to help advertisers understand the overall effect of their multimedia communications. The new LINK360 tools will help to measure the impact of online video, blogs, print, TV, radio, outdoor and online campaigns. More
Nielsen has signed an agreement with business intelligence (BI) and performance management firm Cognos, to use its Cognos 8 Business Intelligence software to deliver integrated information services to its clients and accelerate the growth of its Nielsen Answers(TM) solution. More
In the US, BIGresearch has partnered with retail marketing consultancy The Gluskin Townley Group (GTG) to develop a series of reports on purchasing trends, consumer intentions and actions for the sporting goods, specialty outdoor and specialty bicycle sectors. More
Papua New Guinea (PNG) is to get its 'first' annual syndicated research study, courtesy of Starfish Research (Asia-Pacific). More
MrWeb has announced a partnership with the US-based association MRA (Marketing Research Association). The deal aims to give MRA members access to daily updates of global news and job vacancies while promoting MRA's services and programs to readers of Daily Research News. More
Flat panel technology specialist DisplaySearch is to begin tracking the DVD sector, and has hired Paul Erickson to lead this unit. Takao Tsukahara also joins, with a remit to expand the firm's research into small and medium display markets. More
London-based Infiniti Research has announced the launch of TechNavio, a broad online business intelligence database for IT industry sales and strategic planning teams. More
US-based web analytics firm Compete, Inc. has today launched a pay-as-you-go resource for search marketing data, Compete Search Analytics(TM). More
New web site Sutori.co.uk has been launched to offer British consumers a real-time measure of opinion about companies and their brands, and enable them to 'take the pulse' of a brand before committing to buy. More
Lightspeed Research has begun the roll-out of a global service offering consumer surveys via mobile devices, with initial launches in Great Britain and Australia. The firm says it plans to expand into the US and other countries in Europe and Asia Pacific over the next few months. More
Retail analysis specialist Information Resources, Inc. (IRI) has announced an extension to its relationship with Wal-Mart Stores, Inc., creating a range of consumer panel services based on the consumer giant's customer segments. More
UK convenience store chain Co-op Group is to conduct customer satisfaction surveys at the point of sale using its EPOS system. More
Synovate Healthcare has launched a normative database covering 279 pharmaceutical brands that entered the UK market between 1987 and 2006. The tool covers key metrics such as sales force coverage and visits, spontaneous brand awareness and prescribing. More
Nielsen this week announced a new service offering clients insight into the media habits of specific demographic segments. The service combines elements of Nielsen's NPOWER TV ratings analysis tool and the PRIZM NE lifestyle segmentation product offered by its subsidiary Claritas. More
OTX (Online Testing eXchange) has announced the expansion of its International Film Tracking service to cover Russia and China, giving clients weekly reports on consumer awareness of and interest in feature film releases. More
In the US, Nielsen//NetRatings and Mediamark Research (MRI) have joined forces to launch a single-source database of print and online media usage called Net//MRI. More
Retail information provider The NPD Group has opened a Beijing office and launched a service tracking sales of prestige beauty products in China, covering the fragrance, make-up, and skincare businesses. More
US-based online market intelligence firm BIGresearch has teamed up with Hispanic magazine company Televisa Publishing to provide marketers with in-depth information about the Hispanic market. More
Enterprise Feedback Management (EFM) provider Vovici has added a new market research tool to its EFM Community product, exploiting its experience working with Nielsen on its Homescan panel. More
Online MR supplier Livra Panels has added eight new Latin American panels to its existing six, and says it can now reach more than a million active Spanish and Portuguese-speakers. More
In the US, Information Resources, Inc. (IRI) has launched its 'AllScan Convenience Store Tracking' service, to provide scanner-based point-of-sale data across the convenience store market. More
Nielsen owned analytical software firm Decisions Made Easy (DME) has released a software tool that enables consumer goods manufacturers to pull data directly from retailers to help them manage in-store product availability. More
GfK Consumer has launched a new regular survey of 'unacculturated' Hispanic Americans, whom it defines as 'not yet assimilated completely to their adopted country'. Around two fifths of the 42 million Hispanics living in the US are said to meet the definition. More
In the US, MR firm MarketTools has launched 'Shopper Impact', which combines virtual shopping technology, advanced research methods and dashboard reporting to provide manufacturers with insights into retail consumer behaviour. More
Retail information giant Information Resources, Inc. (IRI) is to extend its major syndicated study of brand drivers, the Long-Term Drivers Consortium, into a second phase. Results from the first phase provide good news for TV advertising, as does a separate GroupM study released this week. More
Research Now has announced two new specialist UK panels, covering business and leisure travel habits; and sports and leisure, respectively. More
Nielsen Media Research has released the first electronic TV ratings for New Orleans since Hurricane Katrina struck in 2005, but ad agencies and advertisers will have to wait another two weeks before they can see them. More
North of England-based Dipsticks Research will move to new offices in the Autumn to accommodate rapid growth; and has launched Radar, a new travel and tourism consultancy to track travellers' perceptions both before and during their holidays. More
The Nielsen Company and Sony Computer Entertainment America Inc. (SCEA) are to develop a new measurement system for game network advertising, with Nielsen given access to the games giant's user data. More
In the USA, MarketTools, Inc. has announced the availability of a research solution for marketers targeting mothers, the 'Moms Insight Network'. The system combines input from the online conversations of millions of 'moms', an online community and a quarterly survey of 500 respondents. More
Rich media and digital video technology provider, EyeWonder is to lead a research consortium to analyse consumer perception of video-based advertising; research for the project will be managed by online MR firm InsightExpress. More
Financial information provider Xinhua Finance Limited (XFL) has launched a new barometer of Chinese consumer outlook, compiled by financial and consumer tracker eziData. More
UK-based agency Nunwood has added in-store video observation to its shopper insight offer, with the aim of more effectively evaluating subconscious behaviour traits. More
Box office measurement division Nielsen EDI has expanded its coverage to include Japan and South Korea, the two largest box office markets in Asia. More
The NPD Group has launched a point-of-sale tracker for office supplies superstores, covering the USA's three major office superstore retailers; Staples, Office Depot, and Office Max. Perry James will lead the unit as Director of Office Supplies. More
GfK has launched a new monthly panel to track sales of sunglasses across Britain; a market which was worth £19.1 million between Jan - April 2007, with April accounting for 44% of these sales. More
UK-based retail analysis specialist Cartogen has launched a service promising to make preliminary analysis of potential new sites 'effective and affordable' for smaller businesses such as shops, bars, cafes, restaurants, health clubs and salons. More
eBay-endorsed research and data mining firm, Terapeak, has launched a free package providing auction sellers with reports on keywords and products. More
India's first syndicated audience measurement system for outdoor media has been launched by The Media Research Users Council (MRUC) and Hansa Research in the shape of the Indian Outdoor Survey (IOS). More
Polling firm YouGovSiraj has launched a new consumer confidence index for the Middle East, in partnership with Dubai-based job site, Bayt.com. More
Opinion Research Corporation (ORC) has rolled out its Out-of-Box-Experience (OoBE) research service in the States to allow clients to view firsthand how their customers react to a new or existing product from the moment that they receive and open the box. More
Nielsen has launched a marketplace intelligence reporting service called Enterprise Reporting, available through the Nielsen Answers web-based portal. More
Consumer and retail information provider, The NPD Group, has launched the Accessories Market Tracking Service to understand consumer purchasing habits across a broad range of accessories. More
Nielsen will launch the first product under its new Nielsen Wireless brand, Mobile Vector, in the US next month. The launch marks a major move by the measurement giant into coverage of mobile media consumption. More
TNS has launched a new survey tool, Revenue Growth Manager (RGM), to help clients evaluate which marketing investments are likely to reap brand revenue growth. More
In a week when one particular Olympic brand – the peculiar new London 2012 logo – has dominated many headlines, Nielsen Sports is expanding its FANLinks(TM) service to identify where Olympics fans shop and which brands they buy. More
Indian media researcher TAM has moved into radio measurement, citing rapid growth in advertising in the sector, and is also considering an out-of-home service. More
Synovate UK has launched a media research offering based on the consumer motivation model developed by the global group's Censydiam practice. The company plans to roll out the offer across Europe and Asia. More
Synovate has introduced a suite of market potential models and simulators known as MVP – Market Value Potential; and has renamed its specialist Product Design & Development division 'MarketQuest'. More
Maktoob Research, an online specialist with offices in Dubai and Amman, will run a monthly online omnibus survey of 500 adult consumers in the UAE, Saudi Arabia, Jordan, Egypt and Morocco. More
NJ-based management consulting and market research firm Kline & Company has announced a new interactive database and an analytical model, designed to give clients more in-depth understanding of the personal care industry. More
Online agency Research Now has launched a proprietary research panel to gather consumer opinion in New Zealand. More
Nielsen has partnered with research firm Phoenix Multicultural, to launch a national Homescan Consumer Panel which will tap in to the $1 trillion Hispanic consumer market. More
Scott D. Upham, formerly a Senior VP at Harris Interactive, has started his own market research and management consultancy, Valient Solutions, based in Rochester, NY. He has worked in the automotive sector for much of his two decades in MR. More
In the US, MRSI (Marketing Research Services, Inc.) has launched Concept Highlighter (SM), an online concept testing tool enabling respondents to react directly to visuals. More
The Nielsen Group has launched Brand3 – 'Brand Cubed' – linking retail market measurement data, household panel information and customised survey results to provide clients with a holistic perspective of a firm or product's brand equity. More
Babel Media, a quality assessment outsourcing company for games developers, has launched a new international gameplay testing service. More
New York-based news and analysis firm, Portada, has launched a data driven print ad-tracking system that enables users to identify Hispanic marketing spend. More
California-based TV ad technologist REVShare has announced the launch of CPA Metrics, a service promising to link ad spend with actual consumer responses like phone calls and site visits. More
Nielsen has launched the first suite of products under its much-heralded NielsenConnect banner, integrating information from dozens of its collection, analysis and reporting services. More
Nielsen and Experian Marketing Services have announced a new CRM solution to help consumer packaged goods (CPG) companies understand consumer purchasing behaviour and measure response to campaigns. More
In the US, the Nielsen Company and the In-Store Marketing Institute have begun the expansion of their in-store measurement service, known as P.R.I.S.M. (Pioneering Research for an In-Store Metric), to encompass all forms of merchandising activity. More
Consultancy firm Strategic Vision has added a Canadian unit to its existing teams in the USA and Russia. StrategicVision Canada will be led by new hire Margo Jay, whose association with the firm began more than 15 years ago as a client. More
US-based online tips and advice publisher Modern Mom has formed an Insights & Action division to delve into the key drivers of the 'mom market'. Its products have been developed with the help of MR consultancy, Noesis. More
Californian high-tech business publisher Red Herring has launched a research division. The new unit will provide analysis of five sectors: CleanTech (green technology), life sciences, comms, IT and consumer technologies. More
Media ratings firm Arbitron has decided to suspend its recently launched e-Diary, which was trialling in markets where introduction of its PPM system is not imminent. More
Consumer, shopper and retail market intelligence agency IRI has opened its new BehaviorScan media testing studio in Colorado, USA, where retailers and manufacturers will be able to test the impact of their TV ad strategies. More
Restaurant market intelligence provider, Restaurantchains.net, has developed an analytical research system called RCO2000 to track and compare growth among US and Canadian restaurant chains. More
UK-based Sports Marketing Surveys Ltd has launched mediatrak, a new service giving subscribers instant access to TV and radio clips mentioning their brand, sport or other key words of their choice. More
Leeds-based agency Quaestor is to launch a branded qualitative panel of 50 to 65 year olds, 'Think 50', combining a focus group format with an omnibus approach to client buy-in. Two sessions of two hours each will be held on the first Tuesday of each month, beginning on 1st May. More
In the US, Arbitron is to provide measurement data for a network of independent online radio stations, in aggregated form, to help open up online broadcasting to advertising dollars. The move has been orchestrated by Ronning Lipset Radio, which also represents broadcasters such as AOL Radio, Live 365, and Yahoo! Music's LAUNCHcast. More
Nielsen's consumer goods analytics unit Decisions Made Easy has launched 'Nielsen Complete Coverage', an online application which it claims provides 'a more robust and reliable analysis' of markets and category performance. More
US-based telecoms and mobile media researcher Telephia has announced a technology agreement with software firm Penthera Technologies, to track and measure consumption of content on mobile phones and other wireless devices. More
The Nielsen Company has announced the launch of a new web-based software tool for evaluation of past and present product placements; and the integration of consumer purchasing behaviour into its multi-country Global Track analysis tool. More
The Nielsen Company has announced a new category management solution for suppliers of Wal-Mart, for whom it is the sole provider of consumer panel services. The new package combines Nielsen's Spectra consumer segmentation and targeting with its Decisions Made Easy sales tracking software. More
US publishing industry resource and intelligence firm R.R.Bowker has unveiled PubTrack Consumer, a service providing publishers and retailers with data on consumers' book purchases, combined with demographic and behavioural profiles. More
Arbitron has today begun its March survey period for radio ratings in Philadelphia – the first to rely on the firm's PPM technology - with recalcitrant media giant Clear Channel on board. Clear Channel had earlier refused to join the new system but signed a multi-year deal just in time for the change. More
Internet audience measurement and analysis firm, Nielsen/NetRatings, will expand its online advertising measurement service AdRelevance in Singapore, Hong Kong and New Zealand in the third quarter of 2007. More
ACNielsen Homescan & Spectra – the Nielsen unit that examines shopper attitudes – has unveiled its new Consumer & Shopper Insights Suite, promising in-depth syndicated analysis of actual consumer buying behaviour. More
Retail analysis giant Information Resources, Inc. (IRI) has partnered with comScore Networks to create an Internet tracking panel, along with support solutions to provide Internet media buying and planning tools for CPG clients. More
SKY Television has partnered with TNS and pay TV solutions provider NDS to launch a new audience measurement service, based initially on a panel of 6,500 viewing households. More
In the US, the TAB (Traffic Audit Bureau for Media Measurement) is developing a new integrated audience measurement system for outdoor advertising, with the help of agencies GfK Custom, MRI, Telmar and Transearch. The system promises groundbreaking data on numbers likely to see a given ad. More
TNS has acquired US shopping behaviour specialist Sorensen Associates for an undisclosed sum, and created a global practice, TNS Retail and Shopper Insights. More
A US-based company claims to have released 'the first mobile advertising platform that can intelligently predict and influence consumer behavior'. Enpocket 6.1 offers operators and publishers the ability to put their consumer data to immediate use for sales and marketing purposes. More
Nielsen has announced the consolidation of its digital television set top box measurement activities into a new service, Nielsen DigitalPlus. The system will take data from both cable system operators (MSOs) and satellite providers and integrate it with other Nielsen information. More
UK research publisher Mintel is to spice up its reports with video from MR specialist Vox Pops International. The new partners say the clips will 'illustrate selected trends identified in the report' and allow subscribers 'to see the consumer perspective for themselves'. More
Nielsen Media Research has released the Arianna(TM) television ratings tool in the US. NMR says the tool, which is already in use in 30 other countries across four continents, will enable local clients to 'move into the arena of desktop data analysis'. More
Partners Arbitron and The Nielsen Company have formed a company to oversee the completion of 'Project Apollo', the single-source, national research service based on the former's Portable People Meter system and the latter's Homescan technology. More
MR software firm Pulse Train is the latest to announce a mobile survey solution. A partnership with Embrace Mobile will bring the Bellview® data collection suite to mobile phones. More
GfK and entertainment sales data firm Media-Control, have announced the formation of a joint venture, GfK M², to track mobile content sales. The company will get its data direct from content and network providers, and hardware and component manufacturers. More
Arbitron has won Media Rating Council® (MRC) accreditation for its Portable People Meter(TM) radio ratings data in Houston, after a tough two-year process which has seen deadlines pushed back and plans changed for the audience measurement firm. More
Database giant, Acxiom Corporation and database marketing services company I-Behavior, have linked up to offer in-depth and localized data on consumer purchasing behaviour to multi-channel retailers. More
ACNielsen has announced the establishment of an Industry Practice Group (IPG) for Leisure and Travel research in China, led by Dr. Grace Pan. The firm says it will 'aggressively expand' its services for the country's travel and leisure sectors, with tracking and in-depth analysis. More
YouGov has hired Dr. Andy Brown as Director leading a new Organisational Consulting offer. Meanwhile its Middle Eastern subsidiary YouGovSiraj has announced an online Omnibus Service covering the UAE, Saudi Arabia, Syria, Morocco and Egypt. More
Consumer and retail information firm, The NPD Group, has employed three senior executives to spearhead the sale and support of its new market-level point-of-sale data. Frank Racioppi joins as VP, Emil Martinez as VP of Business and Product Development, and Sheri McKee in the role of Product Director. More
Market research supplier, Mintel, and retail and consumer information provider, Information Resources Inc (IRI), have paired up to launch a new tool which they claim could reduce the cost of new product development by up to 80%. More
With eight days to go until Arbitron launches its first PPM service in Philadelphia, two groups representing more than a quarter of the market's radio ad spend are still not on board. Media agency comments suggest the problems may jeopardise all radio ad buying in the market. More
ACNielsen has announced a new classification system for the Middle East and North Africa region. The Living Standards Measurement (LSM) system will initially be introduced in Saudi Arabia, the UAE, Morocco and Egypt. More
VNU has begun what it calls a 'major corporate transformation' including the phasing out of its existing group structure and the cutting of up to 4,000 jobs in 2007. NMR CEO Susan Whiting is promoted to a new group-wide EVP role while Frank Martell and Steve Schmidt will leave the company. More
Mobile media researcher Telephia has announced it will partner with software firm Roundbox, Inc., to develop on-device audience measurement for mobile broadcast applications, including television, using technology on the subscriber's handset. More
Nielsen Media Research has agreed to develop its TV ratings along two lines, following a meeting last week with more than 100 clients. Parallel with the development of more flexible minute-by-minute data, the firm will offer a simpler 'average commercial minute ratings' service. More
UK success story YouGov plc is hoping to use its magic formula in the US: today it announced it has acquired a 32% shareholding in Polimetrix Inc., an online political and social research agency founded in 2004 by Stanford Professor Douglas Rivers. More
VNU and partner the In-Store Marketing Institute are to launch a global service measuring customers' in-store influences and purchasing decisions. The service will be offered by Nielsen In-Store, a new unit within the recently announced NielsenConnect, which aims to 'follow the consumer'. More
Jon Mandel, one of the highest profile media buyers in the US, has joined VNU as CEO of newly formed business unit, NielsenConnect. More
In the US, ACNielsen has announced a long-term alliance with NACS (the National Association of Convenience Stores), designed to provide comprehensive analysis of sales data for the convenience and petroleum market. More
Synovate has announced with considerable fanfare the forthcoming launch of a new modelling system which it claims will be 'the first to accurately predict what people will buy.' The Brand Value Creator is the brainchild of Jan Hofmeyr, co-creator of The Conversion Model, who joined the agency in the spring. More
WebTrends, the web analytics company, has just launched the latest version of WebTrends Marketing Warehouse(TM), helping marketers to link customers' online actions with their offline profiles from demographic, psychographic and geographic data. More
Arbitron has updated its rollout schedule for the PPM ratings service, pending settlement of two outstanding issues with the Media Rating Council's audit committee. Meanwhile Interep, the US's largest independent national radio representative, has signed up to use the PPM service when launched. More
TNS Media Research has signed up a first agency client for its new digital audience measurement service based on anonymous set top box data. Media and communications agency Starcom USA will receive information from 300,000 digital subscribers in LA. More
Nielsen Media Research (NMR) will launch a service to measure nationally distributed Video On Demand (VOD) content, on December 11th. The service will use the National People Meter sample used for television ratings, and 'watermark' content for detection by its new Active/Passive meter. More
Audience measurement partners Ipsos and The Media Audit have this week confirmed that they will start installing encoders for their phone-based measurement system in Houston radio stations in December, and will conduct an 'Expert Witness' test the same month, to help validate the methodology. More
Marketers and advertisers generally fail to properly segment and target the Baby Boomer generation, despite their awareness of its high purchasing power, according to Chadwick Martin Bailey (CMB). The Boston-based MR firm released its own five-segment analysis this week. More
Online measurement specialist comScore Networks has launched Plan Metrix, an upgraded version of its media planning tool AiM (Audience insight Measures). comScore says the new tool offers 'improved usability and broader insight into consumer preferences'. More
ItemFinder, a new web-based service designed to satisfy customer "where to buy" needs for specific products, has been launched this week by ACNielsen in the US. The service provides access to over 38,000 stores across the food, drug, mass, dollar, and liquor channels. More
In the UK, the Association of Publishing Agencies (APA) has launched a research service to encourage bespoke research by members into the effectiveness of customer magazines. In addition to its own information, the APA INSIGHT service offers access to discounted research via a roster of five agencies. More
Audience measurement specialist Nielsen Media Research has a new division, Nielsen Wireless and Interactive Services, headed by VP Jeff Herrmann; and has announced the launch of GamePlay Metrics, a new rating service for video games. More
Nielsen Media Research has announced that its Local People Meter (LPM) technology will be launched in the five key centres of Phoenix, Minneapolis, Cleveland, Miami and Denver, in 2008. More
Audience measurement giant Nielsen Media Research has established five new Client Advisory Committees, consisting of almost 90 senior clients, to guide the company's Anytime Anywhere Media Measurement (A2/M2) initiatives, aimed at moving measurement into the integrated media age. More
News of another advisory body established by Nielsen Media Research: the Council for Research Excellence, the firm's independent forum established last year, is commissioning a pilot study on consumption of traditional and emerging video platforms inside and outside the home. More
Nielsen//NetRatings has launched its online advertising measurement service, AdRelevance, in Japan. Initial results show a market worth 19.2 bn Yen or US $160m for display ads in September, with beauty the highest spending sector and Vodafone-Softbank the top advertiser. More
GfK has announced that, with the integration of NOP World running well and reduced net debt, it has arranged syndicated credit facilities of EUR 430 million and US$ 170 million. The Group has also launched a home shopping tracker, covering orders made through the Internet, digital TV, mail order and the post. More
Scarborough Research and Arbitron have announced the launch of a new data set giving detailed information about mall shoppers in the US. The Scarborough Mall Shopper Audience data will be integrated with reach and frequency models for mall ads and promotions. More
New product development consultant ACNielsen BASES has this week launched introSCAPE(TM), described by President Mitch Barns as 'the most significant improvement we've made to our core services in years.' The analytical framework is based on a proprietary model that describes the process by which consumers adopt new products. More
Ipsos Insight has released 'Line Evolution' a proprietary tool aimed at helping consumer products manufacturers make better decisions about which products to include in their product lineups. More
Nielsen Media Research has announced a start date - January 29, 2007 – for the inclusion of students at college in National People Meter (NPM) audience estimates. The system, known as 'Extended Home viewing', is part of the firm's drive to 'measure television viewing wherever it occurs.' More
In the US, MarketTools has announced the launch of a fully-integrated mobile phone-based market intelligence solution, MarketTools Mobile, allowing live data collection and rapid access to up-to-date results via a web portal. More
US-based provider the NPD Group will launch what it says are the industry's first comprehensive tracking services for the country's accessories business, in the first half of 2007. Products covered will include bags and luggage, watches, jewellery, sunglasses and small leather goods. More
Arbitron has further postponed its reporting of individual satellite radio channels and HD radio, pending more work to develop standards. It has also announced the inclusion of public and non-commercial radio stations in its local market ratings reports, beginning with the Fall 2006 release. More
GfK Mystery Shopping and disability consulting firm Butler New Media this week announced a joint venture giving GfK clients access to Butler's ABILITY Mystery Shopping Panel. The result is claimed to be 'America's first national panel for individuals with disabilities'. More
Digital video recorder (DVR) pioneer TiVo Inc. has continued its recent spate of research-related announcements with news of a partnership with US retail info giant IRI. The IRI TiVo Consumer Insights Suite will link DVR consumer viewing patterns with subsequent product sales. More
Italian online research specialist Nextplora is the latest in the booming sub-sector to announce international expansion. The Milan-based company has launched sites in English, French, German and Spanish and will offer analysis and advice covering Europe's five largest economies. More
Starfish Research & Strategy has launched BluRay Select, a virtual concept testing tool for new product development, allowing consumers to interact with three dimensional concepts or prototypes. More
Online specialist Research Now has added a Hungarian panel to its range, brining its total international coverage to 20 countries. More
TNS Media Research has entered an agreement with US digital television service provider DIRECTV, Inc. to launch audience measurement services that will focus on the latter's interactive subscriber households. More
Arbitron is field testing the addition of an audio matching capability to its Portable People Meter (PPM) which would allow it to track the audience of radio stations that choose not to encode their signals. Existing PPMs can be upgraded over a phone line. More
Nielsen//NetRatings has published the first results from its newly launched AdRelevance online ad tracking service in China. Results show the country's computer, automotive and FMCG industries investing heavily in online advertising, and a dramatic growth in overall spend. More
J.D. Power and Associates' Power Information Network (PIN) has announced a strategic alliance with Driveitaway, a web-based remarketing company providing profiles of used fleet and leasing cars. The deal uses PIN's daily vehicle retail transaction information to provide dealers with a 'Just-In-Time' (JIT) stock system. More
US provider Mediamark Research (MRI) has announced six new segmentation analyses based on consumer attitudes. The six use buying styles, investing, banking, cooking, eating and technology to divide the public into groups such as 'Swayable Shopaholics', 'Conscientious Consumers', 'Tech-Splorers' and 'Tech-Sploiters'. More
New product forecasting and consulting specialist BASES has launched DecisionPoint, a tool which models key market factors in the context of a simulated retail shelf, in order to estimate consumer response to a wide variety of marketplace scenarios. More
BMRB has launched TGI Europa Elite, a survey identifying upmarket European consumers, using a sample of 40,000 adults across France, Germany, Great Britain and Spain. Separately, the firm has also announced a new version of its Compose channel planning tool. More
Audience measurement partners Ipsos and The Media Audit have announced the market rollout plan for their Smart Cell Phone system. If the method is selected by the radio industry, a full market test in Houston would be followed by launches in New York, LA and Chicago, with plans to roll out 12 markets in 2007. More
Indiana-based ad research firm ARSgroup has launched a suite of online solutions for brand assessment, ARS Impact(sm), designed to merge the best from current industry copy testing systems into one solution. More
Fresh from its purchase of Dubai-based Siraj, YouGov has announced plans to introduce a comprehensive brand indexing scheme for the Middle East region, based on the successful UK system. More
Digital TV and DVR pioneer TiVo Inc. has announced the creation of a research division, TiVo Audience Research and Measurement (ARM). TiVo ARM will offer advertisers and advertising agencies second-by-second data and analysis on DVR viewing of advertising content. More
ACNielsen announced yesterday that it has formed a new global unit, ACNielsen Loyalty. The unit will be headed by Tom Markert, currently Senior VP and CMO of VNU MI and ACNielsen; and Laurence Michael, currently Senior VP, Global Retailer Services Marketing. More
TNS has announced agreements with the two leading broadcasters in the Philippines, ABS-CBN and GMA, to set up a new PeopleMeter service in the country. A representative panel of 1200 households reporting their viewing daily from the beginning of next year. More
US-based firms Interpret LLC and IGA Worldwide, Inc. have announced what they claim is the first independent ratings system for in-game advertising. IGA Worldwide's in-game ad network will be measured by Interpret's proprietary third-party measurement currency, Gameasure. More
Audience specialist Arbitron has announced results for the second quarter of the year, ended June 30, with revenue of $74.2m, up 6.2% versus the same period in 2005. However, costs and expenses for the second quarter increased sharply - by 21.4% from $55.4m in Q2 2005 to $67.3m. More
Ipsos Insight, the global group's flagship US division, has unveiled a new tool, Innotrack, which measures how well a new product has performed in the market versus expectations. The process includes identification of consumer motivations and deterrents to trial and repeat. More
Nielsen Outdoor has this week announced the support of Publicis Groupe Media for its GPS based ratings service measuring outdoor advertising in Los Angeles. Publicis includes brand communications group Starcom MediaVest and advertising giant ZenithOptimedia. More
KPMG has this week joined forces with research group SPSL to launch the 'Retail Think Tank' (RTT) aimed at establishing 'the true health and status' of the UK's retail sector. More
TNS has announced a major expansion of its FMCG consumer tracking Worldpanel service in the Republic of Ireland, from 1,350 households to 3,000 by August 2008, along with the launch of a new data delivery platform. More
The various agencies within WPP's GroupM have combined to launch Connections, an exclusive consumer-led research and communications planning tool. Connections promises to help marketers and planners to analyze and evaluate the full range of media and communications options available to brands. More
US-based Information Resources, Inc. (IRI) has announced the launch of IRI MarketView On Demand(TM), a web-based suite giving small and medium-sized CPG manufacturers and others 24/7 access to individually configured sales and market intelligence information. More
Scottsdale, Arizona-based Quepasa.com, an online community of Hispanic and Latino users, has launched a research wing, Quepasa Market Intelligence (QMI), to give clients panel-style access to the opinions and preferences of its community of users. More
Outdoor advertising group JCDecaux has launched what it describes as the first ever coverage and frequency system for retail media, developed in conjunction with TNS Worldpanel. More
Edinburgh-based user experience consultancy User Vision has introduced new 'eye tracking' technology to help with its evaluation of web site and product usability and accessibility. More
Nielsen Media Research has announced that it will provide integrated, all-electronic ratings for television regardless of the platform on which it is viewed, under the 'Anytime Anywhere Media Measurement' initiative (A2/M2). More
Audience measurement firm Arbitron has announced the signing of multi-year agreements with four of the USA's largest radio groups for its Portable People Meter (PPM) ratings service. However, the PPM's launch in its first market, Houston, will reportedly be delayed after it failed to get accreditation from industry body the MRC. More
ABI Research has announced a new service focused on worldwide home networking technology markets, to be led by eminent analyst Michael Wolf. More
Interactive Market Systems Inc. (IMS) has announced a new tool, IMS Local TV Allocator, to help US planners and buyers use local television to reach target consumers. More
Online audience measurement firm comScore Networks has launched qSearch Retail(TM), a tool to measure the impact of Web search behaviour on consumer spending online and across retail channels, including in-store, catalog and phone purchases. More
Claritas has announced the release of PRIZM NE Consumer Electronics Monitor (CEM) Profiles, a new information product combining PRIZM NE lifestyle segmentation with survey data to paint a broad picture of consumer electronics purchasing behavior. More
RAJAR has awarded contracts to Ipsos MORI, RSMB and TNS covering radio audience measurement for two years starting January 2007. Ipsos MORI will continue to operate the core survey with a redesigned diary, while TNS will trial a PPM-based electronic measurement panel in London, providing both radio data for RAJAR and TV for co-sponsor BARB. More
Ipsos MORI's advertising research division Ipsos-ASI has launched Next*Outdoor, an online virtual environment product for testing of outdoor ads. The firm says it aims to encourage advertisers to begin including this major component in the research mix. More
Ipsos Insight has announced a new product testing system, 'Product Precision', using tailored test designs to address business issues that arise throughout the product lifecycle. More
Synovate has announced the rapid expansion of its global opinion panels across Europe and in the Asia Pacific region; and has appointed Emiel van Wegen and Shaun Griffin to help guide the process. More
Consumer research agency Scarborough Research has become the second company in two weeks to announce the integration of data from Claritas segmentation products into its services. Data from ConneXions and P$YCLE® NE will provide more consumer detail in the financial and telecoms sectors. More
In the US Simmons Research, part of Experian, has announced a new National Multi-Media Engagement Study to provide ratings for consumers' 'cognitive, behavioral and emotional involvement' with media. More
Another partnership announcement on two well-worn recent DRNO themes, word of mouth (WOM) marketing, and web analytics. WOM marketing specialist Bazaarvoice has announced partnerships with all four of the leading web analytics firms: Coremetrics, Omniture, WebSideStory, and WebTrends. More
US-based ABI Research has this week launched a subscriber database with information on the fast-growing and increasingly complex navigation device market. The offering forms part of ABI's updated Automotive Infotainment Research Service. More
Online competitive intelligence service Hitwise has announced an upgrade to its online audience targeting system, Lifestyle V2.0. The new release promises marketers easier identification of top performing and niche sites that attract their most desirable customers, as well as faster visitor profiling. More
Despite UK consumer debt reaching the £1.1 trillion mark, three quarters (75%) of British borrowers claim to be 'comfortable' with their current level of borrowing. Research was conduced by Ipsos MORI for Experian's Personal Credit Index, a new feature of its online credit monitoring service CreditExpert. More
In the US, MRSI (Marketing Research Services Inc.) has launched ProSelect, an online product testing solution offering a faster and cheaper option than traditional methods such as mall intercepts or central location testing. More
VNU has launched Executive Perspective, an information service for senior executives shaping company strategies in consumer packaged goods (CPG) and retail sectors. The subscription-based service 'combines the company's journalistic and analytical prowess' from its Business Media and Marketing Information (MI) brands. More
US provider Mediamark Research Inc. has announced a survey of media usage to include data on where, when and how consumers engage with a particular medium. Results can be liked to purchase behaviour from the company's larger consumer survey. More
Millward Brown Optimor, the research group's specialist financial and ROI arm, has announced a new ranking, the BRANDZ(tm) Top 100 Most Powerful Brands study. Combining consumer research with publicly available financial data, the study gives Microsoft the no.1 spot, followed by GE and Coca-Cola. More
Brand specialist D/R Added Value has launched a new approach to brand research, applying principles of neuroscience to marketing. Emotional Brand Connections (EBC) will examine the impact brands have on consumers, and help develop 'more effective, clutter-busting solutions'. More
Media investment manager MindShare and research BPO company Pulse Group are joining forces to launch mPulse, a Pan-Asian online research panel study to provide insights into Asian consumer and media behaviour. More
Arbitron has announced that it will begin the rollout of the Portable People Meter (PPM) system as its radio ratings service in the top 50 markets, beginning with Houston in July 2006. More
Experian has this week announced the launch of Mosaic Japan, the company's latest consumer classification solution. The system classifies every Japanese household according to 11 main groups and 50 different socio-economic types. More
Digital imaging specialist Lyra Research has announced a relaunched online advisory service, now called Consumer Imaging Intelligence (CII), providing competitive research tools for clients in the digital camera, camera phone, photo-printing and online photo-service industries. More
Information giant Reuters has announced an agreement with MasterCard Advisors LLC, part of MasterCard International, to provide clients with snapshots of US economic retail sales performance and trends. The service, known as SpendingPulse(TM) will provide both national and regional estimates. More
London-based agency SPA has launched a new qualitative research approach called Lifestyle Tours, aimed at giving clients a broader understanding of a range of lifestyle issues for a given target audience. The service is offered on a syndicated basis. More
GfK Australia has announced an expansion of its IT tracking services during the first half of 2006, including three new product categories and plans to track IT retail activities in New Zealand, starting in March 2006. More
US market analysis and modeling firm DataMind has announced the inaugural release of its Expected Value Analysis(TM) (EVA) product suite, which it says will give 'any company' the ability to accurately forecast sales. More
US-based Venture2 is offering marketers the opportunity to attend parties at the homes of wealthy Florida families - all in the name of research. The parties, part of the Exclusive Luxury Market Study, are designed to provide a glimpse into the lives, opinions and desires of luxury consumers. More
TGI, BMRB's continuous survey of the UK population, is introducing 'word of mouth' questions to help marketers make the most of viral marketing, by enabling them to target and understand the most influential and knowledgeable consumers. More
Business Objects, a provider of business intelligence (BI) software, has launched Trade Promotion Effectiveness Analytics, a new tool to help consumer packaged goods (CPG) companies measure the impact of trade promotions. It has also released an updated version of its BusinessObjects XI application. More
Decima Research in Canada is working with web publisher the 50Plus Group to conduct research into consumers aged 50+. Meanwhile, the UK's Age Concern Research Services has joined forces with magazine publishers and media agencies to launch quarterly surveys of the 50+ market. More
US online behaviour analyst comScore Networks is partnering with marketing company Catalina Health Resource to offer a new research solution for pharmaceutical companies. The new tool, Behavior Activated Research (BAR Rx), is designed to help marketers access consumers who take particular drugs. More
Nielsen's Local People Meter (LPM) audience measurement system, closely scrutinised since claims last year that it under-represented people of color, actually counts a higher proportion of African-American viewers than traditional diary systems, according to the company's latest stats from trials in Dallas and Detroit. More
UK agency Ipsos MORI has launched a new research technique, Line Evolution, to help manufacturers optimise their brand portfolios. The technique aims to predict the performance of new and existing lines, adding consumer insight to traditional measures of the total unduplicated reach and frequency (TURF) of products. More
US agencies Information Resources, Inc (IRI) and Acxiom have launched a new consumer segmentation and targeted marketing suite, combining information from IRI's household panel with Acxiom's InfoBase data and Personicx consumer segmentation solution. The new tool aims to target specific consumers who are likely to buy particular product categories. More
UK online research specialist Virtual Surveys has introduced VirtualTURF, a new product designed to help clients maximise the potential of their product range. It uses the power of the Internet to enhance the classic Total Unduplicated Reach and Frequency (TURF) technique. More
A new healthcare division at US mystery shopping specialist Corporate Research International is launching a program to evaluate the brand recommendations made by retail pharmacists about over-the-counter (OTC) drugs. More
MR software company FIRM is launching a Contact Center Quality Application to allow contact centres to automatically measure the quality of customer experience and to act on customer dissatisfaction. The new application builds on FIRM's survey reporting software, Confirmit. More
Project Apollo, the US trial of Arbitron's Portable People Meter media measurement tool together with ACNielsen's Homescan technology, is now up and running with 5,000 households participating. The project is using technology to collect details of consumers' multi-media exposure and resulting shopping behaviour. More
TNSSport is planning to measure the impact of World Cup sponsorship on the sales of sponsors' brands. The new service will use TNS Superpanels across Europe, Asia and the Americas to conduct continuous measurement during the World Cup. More
Knowledge Networks/SRI (KN/SRI) is launching Yellow Pages Market Reporter (YPMR) - a syndicated measurement service designed to collect usage data across 161 directory distribution areas. The company conducted about 75,000 in-depth consumer interviews to produce the latest findings. More
Arbitron and VNU have added the key name of Unilever United States to the list of subscribers to their 'Project Apollo' pilot panel, which was considered in the balance by some commentators but should now be back on track. The panel is a single-source, national research service based on the Arbitron PPM and ACNielsen's HomeScan. More
The NPD Group has announced it will launch a regional sales information service for the consumer electronics market, starting this summer. Clients will have access to information on what is selling, where and at what price for more than 50 DMAs and 9 Census regions, based on information from 70 retail partners representing over 15,000 US stores. More
WPP companies the Henley Centre India and IMRB International have launched a new consumer tracking service known as Wallet Monitor, to map spending by Indian households. Initial results show the emergence of an 'individualistic, indulgent, happy and confident Indian consumer who enjoys spending money on personal grooming and entertainment'. More
Online specialist MarketTools has introduced a new service - Hispanic Reach - designed to understand the opinions and purchasing behaviour of the US Hispanic population, which has an estimated buying power of $600bn. The service will use a 100,000-strong online panel, together with offline respondents to ensure a representative sample. More
The Kantar Group and US over-50s advocacy organisation AARP have announced details of their new joint research venture, dedicated to understanding older consumers. The new organisation, called Focalyst and led by marketing industry veteran Mike Irwin, will conduct an annual lifestyle survey of 35,000 consumers. More
ACNielsen U.S. has this week announced the completion of the major program to expand its Homescan(R) consumer panel. In two years, the panel's size has more than doubled to 125,000 households providing insights and information for the CPG industry. More
Arbitron and VNU have announced good progress with Project Apollo, which aims to co-ordinate their collection of multimedia exposure and purchase information. Over the past few weeks more advertisers have signed up, and the steering committee will meet for the second time in January to set the direction for next year's project pilot. More
US forecasting specialist BASES has launched Marketing Plan Analyzer - a service designed to predict the level of marketing support required for a new product to be successful. The service draws on a database of more than 75,000 new-product marketing plans from 60 countries across 200 categories. More
Mediamark Research Inc (MRI) has released data from its first ever survey of American children aged six to 11. Most of the kids surveyed use the Internet at least once a month and most have a TV in their room - but only 4% use MP3 players. More
Larry Gerbrandt, former COO and Senior Analyst at Kagan Media, has joined Nielsen Entertainment in the US as Senior VP and Senior Corporate Analyst, reporting to CEO Andy Wing. He will work on strategic analyses of the entertainment industry, including the company's new 'Benchmarking the Digital Household' report. More
Nielsen//NetRatings is introducing AdRelevance - its online ad measurement tool - to Australia. The service, already available in the US and Europe, will now track 250 Australian web sites and 4,000 URLs to gather information about who is advertising, where and how, and how much they are spending. More
Millward Brown has launched D&A (Demand and Activation), a new framework to help marketers understand 'the complexities of the consumer journey to purchase'. D&A quantifies the contribution of factors which create demand for categories and brands, as well as those responsible for final choice. More
Publishing and advertising specialist Mediamark Research Inc. (MRI) has announced a joint venture with podcasting service company Podtrac to provide audience data for the new medium. The partnership promises podcast media buyers 'the same demographic research that advertisers have in traditional media'. More
ACNielsen U.S. has introduced what it describes as 'the first-ever census-based reporting on the status of in-store displays' for the CPG industry. Promotion Tracker reports across multiple categories at five leading grocery retailers representing 40% of US chain supermarket volume. More
US-based WebSideStory has launched a new e-commerce benchmarking service, offering clients free access to data based on the performance of hundreds of online retailers. Companies will be able to compare their own key performance indicators against industry and category averages. More
US Hispanic research group ¡Hola! ResearchPAYS, co-founded by MR firm Alternative Technology Corporation (ATC), is planning to build the largest Hispanic panel in the US through an alliance with non-profit group the League of United Latin American Citizens (LULAC). More
UK online polling firm YouGov is using its Internet panel to compile BrandIndex, an evaluation of more than 11,000 consumer brands. Initial findings, based on 30,000 interviews, put Tesco as UK consumers' leading brand, while McDonalds and Sunny Delight are both in the bottom ten. More
US survey provider Itracks has released a new web-based reporting system for all its surveys, whether conducted on or offline. Also announcing new products this week are Nunwood, with a new application to facilitate business information sharing, and IRI, which launched a new retail space planning tool. More
Media measurement specialist Cymfony has launched Orchestra, a market intelligence dashboard application that integrates data from mainstream media (MSM) and consumer-generated media (CGM) including blogs. Meanwhile Intelliseek has entered into an agreement to provide AOL with daily blog data and trend analysis from its BlogPulse search engine. More
Indochina Research Ltd (IRL), a research agency with offices in Vietnam, Cambodia and Laos, is celebrating its tenth anniversary by launching i-track - the region's first ever consumer and small business confidence index. More
A new service developed jointly by New York-based online customer satisfaction specialist iPerceptions and software solutions provider Repindex will provide 'quantifiable insights' based on analysis of free-form feedback from web site visitors. Land Rover and Reebok are among the first clients. More
TNS has worked with academics to develop a panel of 'intuitive and analytic' thinkers, to provide creative input into new product development research. Creative Minds is the second sub-panel of the company's '6thdimension' access panel, following the Sports sub-panel launched last month. More
Three recent studies from Intelliseek, MarketingExperiments and IRI throw new light on the effects of PR, word-of-mouth and merchandising on consumers. Meanwhile media measurement firm CARMA International has launched a service to track the effects of PR and media relations. More
ACNielsen is to provide its 750-strong MR field force in India with handheld terminals for data collection, representing an investment of INR 100 million ($2.5m). The company hopes the time saved collecting and processing data will speed up the delivery of market information from sixteen days to nine. More
US-based SRC has launched a UK version of its DemographicsNow business intelligence web site - the first of several planned international launches. The site uses a consumer and market profiling tool, providing companies with online life-stage profiles and other demographic information for any selected area in the UK. More
African market information agency the Steadman Group has been appointed to provide audience measurement for radio, TV and print in Kenya. The TV and radio research will be conducted using the Arbitron Portable People Meter (PPM) system licensed by TNS. More
Two international products have made their French debuts. MR and information giant Experian has launched its consumer classification system, Mosaic, in the country, categorising consumers into 14 social groups and 52 types; and movie tracker Online Testing eXchange (OTX) is another recent arrival. More
US newspaper ad placement specialist Mediaspace Solutions (MSS) is to make its supply, pricing and contact data about US newspapers available to subscribers of online media planning tool PrecisionTrak, allowing cross-media campaign planning. More
ACNielsen is joining forces with DemandTec, a provider of Consumer Demand Management (CDM) software, to deliver 'consumer-centric merchandising solutions' for retailers. These include software and other services designed to give pricing and promotion insights, and to help generate merchandising plans. More
Search-sponsored links to web sites comprised 34% of online ad impressions, according to Nielsen//NetRatings' new Sponsored Search Link survey, based on data for August. The new service incorporates search advertising insight into AdRelevance, the company's online ad intelligence product. More
Ipsos is working with media database specialist New Age Media Systems to provide EzTAB software for Ipsos UK's media clients, which include BARB, NRS and RAJAR. The web-based software provides easy access to viewing figures and reader numbers, and allows clients to incorporate their own data into the system. More
Ad-ID, a universal ad coding standard that paves the way for digital ad measurement and tracking has now been adopted by more than 300 US marketers, plus major TV networks. The system has the support of and media associations including the advertising industry's ANA and AAAA. More
With effect from today, GfK is merging NOP Research Group (the UK arm of NOP World) and GfK Martin Hamblin UK to form a new combined company - GfK NOP Ltd, based in London. This follows GfK's acquisition of NOP World in June, and the establishment of GfK Custom Research North America in July. More
Ian Rowlands and Damien Flannagan, former employees of the UK's Quaestor Research, have launched a new consumer agency, Gusto Research, based in Leeds. Gusto will provide qual and online quant surveys, and aims to help clients drive their action plans by offering free post-debrief workshops. More
The latest Simmons National Consumer Study is the first to include findings on consumer attitudes to product placement. They reveal that around half of US consumers are happy to see branded products on TV and in movies – but fewer than a quarter remember the brands in their favourite show. More
US-based predictive analytics firm Compete, Inc. has released the latest round of its 'Spark!' automotive industry report. The company claims it as 'the first ever study to incorporate vehicle shopper counts and conversion rates in order to quantify incentive effectiveness', and says very large incentives can actually lower conversion rates. More
ACNielsen has introduced a new service to allow consumer packaged goods (CPG) manufacturers to benchmark the progress of multi-country product launches, and to help them predict the likelihood of success. The service covers more than 90 countries worldwide. More
GfK's German consumer climate survey, conducted each month on behalf of the EU Commission, will in future publish economic outlook, income expectations and propensity to buy indicators for five different social groups: three income-based groupings plus separate sectors for students and retired people. More
ACNielsen is rolling out its Homescan consumer panel service, together with its ScanTrack retail measurement technology, in Thailand. ScanTrack automatically measures sales and their relation to promotions, while Homescan tracks consumer purchases and trends. More
US behavioural marketing specialist Claria has shuffled its senior management in line with plans to focus on web personalisation research. Scott VanDeVelde becomes President and CEO, replacing co-founder Jeff McFadden who has served as CEO since 1999. Scott Eagle, formerly Chief Marketing Officer, is now Executive VP. More
Ever more coverage for Arbitron's Portable People Meter (PPM) system: the latest trials have involved measuring audiences listening to radio via podcasts, and tracking store visits by encoding in-store radio broadcasts. More
Nielsen Media Research and software producer Anystream are working together to automatically encode Video On Demand (VOD) content, so that it can be easily incorporated into audience measurement systems. Nielsen is due to include VOD in its TV ratings service from next year. More
UK-based agency Starfish Research & Strategy is conducting a computer-assisted choice modelling project in the Solomon Islands and Papua New Guinea. The project, commissioned by British American Tobacco, covers very remote areas that are rarely involved in market research of any type. More
Data from more than 1,000 monthly visits conducted by NOP Field Marketing will now be collected via personal digital assistants (PDAs), offering clients more flexibility and faster reporting. More
Nielsen Media Research and Nielsen Entertainment are collaborating on a new research study to assess the factors behind the effectiveness of product placements. It will analyse the influence of the viewer's relationship with a programme, as well as their familiarity with the brand and type of product. More
Arbitron has been awarded three new patents for its Portable People Meters (PPMs), allowing the TV audience measurement system to collect data about the origin of a broadcast, when it is viewed, and any accompanying ads. The company has also appointed Anthony Sciulli to a new position to oversee PPM manufacture. More
US-based BIGresearch has joined forces with marketing company Tunecom to provide a new and free research service for local radio stations. The RadioStudy tool gives stations customised listener data and insights so that they can better represent their audience's spending power and shopping intentions to advertisers. More
Despite July's terrorist activities, the newly launched Nationwide Consumer Confidence Index shows an upturn in confidence in the UK, following sharp falls in May and June. The Index, developed by TNS, uses the same methodology as the renowned US Conference Board's Index. More
This week has seen a rush of activity in the controversy over Nielsen Media's LPM introduction and Senator Conrad Burns' FAIR Ratings Act. Leading associations of US advertisers declared their members' opposition to the bill on Tuesday, while Nielsen's critics spoke out before a Senate Committee on Wednesday. More
The Interpublic Group has created the Marketing Accountability Partnership (MAP) to bring together marketing analytics tools and techniques from across its companies. Neil Canter, former Marketing Sciences Partner at Accenture, will serve as MD. More
US-based brand development firm M/A/R/C Research has appointed Joan Treistman as Executive VP to start up a New York office and establish a qualitative division for the company. More
US-based DisplaySearch, specialist in flat panel display(FPD) markets, has launched a quarterly model to provide analysis and forecasts of costs, prices and margins for various technologies in the TV market. More
Arbitron is working with Interactive Market Systems (IMS), a provider of advertising information systems, to market 'Outdoor Navigator', a new outdoor and out-of-home media planning and evaluation tool. More
Maritz Research is partnering with US research technology firm Invoke Solutions to launch 'Dynamic Insights' - a tool that provides companies with quick, in-depth feedback from their customers. More
The Advertising Research Foundation (ARF), the American Association of Advertising Agencies (AAAA), and the Association of National Advertisers (ANA) are working to develop an industry-wide measurement of how well consumers engage with adverts. More
Experian has launched a new consumer profile analysis, Mosaic Ireland. The first figures highlight the rise of the 'seriously single', a growth in the number of wealthy families, and increased multiculturalism. More
The Kantar Group is joining forces with the over-50s advocacy organisation AARP to develop research and insight services to help businesses understand the fast-growing 50+ market. More
Ipsos Media is breaking into the US with the launch of a survey to assess the media consumption and spending habits of the country's top business decision-makers. The new study, the USBRS, will use the same methodology as the company's BRS surveys in Europe, Asia, Australia and Japan. More
Forrester Research has launched an updated web site review methodology, and has failed 19 out of 20 major sites in an initial assessment. The sites, in the auto, media, retail, and travel industries, showed up significant flaws in content, navigation, presentation, privacy and security. More
The US National Football League (NFL) has signed up for Nielsen Sports' Sponsorship Scorecard – a service that measures viewers' exposure to sponsored media during televised sporting events. More
ACNielsen Canada has launched 'What's in Store' - a new tool for the management and analysis of sales data for individual retail outlets. More
Geoscape International has incorporated Arbitron radio ratings data into its geodemographic database. The new edition of the Geoscape Intelligence System (GIS) maps signal coverage against in-depth demographic and ethnic data for more than 14,000 radio stations in nearly 300 metropolitan areas across the US. More
European online fieldwork and panel specialist Research Now has launched the OmniTaxi - an online alternative to the traditional omnibus. The service, which it is claimed will be more flexible, cost effective and targeted than an omnibus, will be available in the UK, France, Germany, Italy and Spain. More
UK consumer and market analyst CACI has introduced lifestyle information to its PeopleUK (PUK) classification tool. It can now place every adult in the UK into one of 50 consumer types, according to the individual's life stage, family composition, wealth, housing and leisure activities. More
UK agency Nunwood Consulting has launched a new research package for retail Category Managers. The product, which promises time and cost savings, is aimed at providing insight into customer motivations, rather than simply relying on sales figures. More
US agency Acxiom has launched a new web-based tool, Personicx ANSWERS, to allow clients speedy analysis of the company's household-based consumer segmentation data. Clients will be able to generate their own personalised reports, charts and maps from the data. More
Draft New York, part of the Draft Worldwide marketing communications group, has merged two existing units into a new Insight Services group. The aim is to bring together insights from both teams to unlock what it has coined 'Datatude' – a combined analysis of consumers' behaviour and attitudes. More
Asian-based research process outsourcing company the Pulse Group has launched an online community panel of businesses and consumers. The company hopes the new panel, Planet Pulse, will help clients reap the benefits of online research in the fast-growing Asia-Pacific region. More
ACNielsen has announced the launch of a new Global Consumer Panel Services (CPS) unit to enhance its growing international panel capabilities. Robert Tomei, formerly the General Manager of the US Homescan panel, has been appointed as President of the unit. More
Simmons has launched a twice-yearly survey of the attitudes and behaviour of the gay, lesbian, bisexual, and transgender (GLBT) population in the United States. The first results will be published on September 30th. More
Simmons Market Research Bureau and online agency OTX have joined forces to create a new way of classifying movie-goers' behaviour and attitudes. The tool should help to identify the prospects for new movies as well as predicting consumer behaviour based on movie-viewing habits. More
Roy Morgan Research is bring to Australia and NZ a US-developed system that claims to revolutionise ad testing by providing 'natural exposure' to adverts, avoiding the more artificial results achieved from normal test viewing conditions. More
The UK's Broadcasters' Audience Research Board (BARB) has launched a consultation process aimed at steering future developments in measurement of the increasingly advanced UK television market. For the time being, the complexity of TV measurement means that BARB will not be prioritising calls for cross-media measurement. More
TNS Media Intelligence (TNSMI) has launched a new Branded Entertainment Service to monitor and report brand appearances on network and cable TV programming. The service promises a hitherto unseen level of detail, and will be available on TNSMI's Stradegy(TM) multi-media platform. More
Adding to the recent brand measurement bonanza, online 'buzz' specialist Intelliseek Inc. has upgraded its BrandPulse(TM) solution to more effectively measure and assess clients' coverage on blogs, message boards and newsgroups. More
Research Now have announced a new online panel of 5,000 plus new and expectant mothers, developed in partnership with parenting experts Bounty. The panel makes use of Bounty's database of more than 8.5 million mums and dads, the largest in the UK. More
US consumer researcher Simmons has launched a new web site, Television BehaviorGraphics, providing a gateway to its TV-based behavioral targeting system to identify customers of products and services. More
NPD Funworld, the entertainment division of US agency The NPD Group, has launched a Video Games Hits Monitor, a quarterly tracking service giving consumer purchase information in-depth at the game title level. NPD also released results of a study of 'Cross-Entertainment Shopping' showing the power of licensing and product mentions in games and movies. More
Arbitron Inc. has announced an increased sample size for its RADAR network radio ratings service from 80,000 to 100,000 diarykeepers. Among other benefits the growth will allow the expansion of the Market by Market Reporting tool from the current top 10 DMAs to the top 25 DMAs by June 2005. More
Arbitron Inc. and VNU have agreed to deploy a pilot panel of c.14,500 participants in 6,250 households by the end of this year, as a demonstration of the 'Project Apollo' national service collecting multimedia and purchase information from US consumers. More
Information Resources, Inc. (IRI) has launched Trade Performance(TM) solution, offering CPG manufacturers a single enterprise application for analysis, planning and execution of trade promotions across all company divisions. More
Nielsen Media Research has publicised disclosures made by its opponents in the LPM debate, confirming the heavy involvement of News Corp in the Don't Count Us Out campaign. The lobbying firm involved also admitted directing a campaign of calls to Nielsen execs which shut down their corporate switchboard. More
TNS Media has been appointed by the Institute of Practitioners in Advertising (IPA) to undertake the main survey work for its 'TouchPoints' UK media study. TNS says the research will be the first to 'connect single media channels such as TV, radio, print media and online through an industry-wide measurement system'. More
comScore Networks has launched two new research solutions for the analysis of return on investment in interactive media: Campaign Metrix and Online Video Ratings. More
ACNielsen has appointed Todd R. Kaiser as Director – Custom Survey Research for its Homescan Marketing team. The company recently announced two new consumer insights services powered by Homescan, along with aggressive launch plans in Asia and Europe. More
Surrey-based advanced analytics agency Holden Pearmain has launched miniMAX(TM), a model using a combination of survey and non-survey data to link customer satisfaction and loyalty with actual profitability. More
TNS Media Intelligence is adding a new evaluation module to its morethannews media monitoring site. The tool should help in-house communications professionals and PR agencies evaluate campaigns, with real-time data and in-depth, simultaneous analysis of broadcast and press coverage. More
ACNielsen has announced a senior appointment and a promotion as part of its expansion of consumer panel services across Europe. Tracie Seebold becomes Director of Consumer Panel, UK while Mike Harris joins as Business Development Director, Europe for Consumer Panels. More
ACNielsen has launched its Your Voice online research panels in Korea and Japan, bringing its total in the region to five (including Australia, New Zealand and Singapore). The company says it has been recruiting in 14 markets across Asia Pacific and should have panels in Hong Kong and China fully operational by the end of 2005. More
TNS has announced an agreement of intent with the Norwegian National Radio's Steering Committee to launch a panel of 200 individuals using Arbitron's Portable People Meter (PPM). The Committee represents NRK, P4, Kanal 24, Radio 1, Nordic Web Radio and the Association of Local Radio Companies. More
Behavioural marketing specialist Claria has announced the launch of Web Intelligence Center, an analytics platform providing advertisers and publishers with access to metrics based on consumer behavioural data. The Center should complement the BehaviorLink ad network, announced in February. More
GfK has announced 'a year of extraordinary success' with sales up 12.8% to EUR 671.7m and a margin of 13.6%, putting the Group 'top of the market research sector in terms of profitability'. EBIT including income from participations increased by 31.2% to EUR 91.1m and the dividend by around 43% to EUR 0.30. More
US agency MRSI (Marketing Research Services Inc.) has launched ENFOQUE(SM), a 3-step solution designed to guide the research process for companies marketing to Hispanics in the US. More
Three UK-based Directors of Research International are leaving to found a new agency, Engage Research. Deborah Sleep, Marie Sutton and Lyndsay Peck all held senior roles in what was the Consumer Division until the restructuring of Dec 2004. All three have a focus on consumer & market strategy and innovation research. More
Rural India is opening up to marketers, helped by the work of entrepreneurial, domestically-based technology companies offering villages affordable Internet connectivity. The newly formed Rural Marketing Agencies Association Of India (RMAAI) will promote and develop the sector through activities including syndicated research. More
VNU has announced a number of new services and initiatives at the Consumer 360 event in the USA. They include CBI, a proprietary integrated data solution for CPG companies; new methodologies with the ambitious goal of 'tracking retail sales across all outlets', globally; two new consumer insights services based on Homescan®; and a tracking service and consumer panel for ethnic consumers. More
Lightspeed Research has launched a Consumer Panel for Italy, with access to 64,000 household members at start-up and the aim of growing to more than 200,000 by the end of 2005. More
Acknowledging the growth of the cult of celebrity in the world's media, Millward Brown and WPP have launched 'CelebZ', a new tool to help clients 'match their brand to the celebrity that 'fits' it the best'. More
TNS has today announced extensive development plans for its global consumer panel service Worldpanel, including the expansion of its UK FMCG consumer tracker, Superpanel, from 15,000 to 25,000 households. More
ACNielsen will expand its European panel coverage from approximately 45,000 to just under 70,000 households by the end of 2006, the company announced this week. The expansion includes the key markets of the UK, France, Italy, Spain, Germany and Portugal. More
The NPD Group is to launch a service tracking US sales of home textiles, via its NPD Houseworld® division. The data will cover bedding, bath, kitchen linens and window treatments and include overall market size estimates, retailer shares, retailer trends, channel shares, buyer profiles and purchase drivers. More
TNS has announced its results for the year ended 31 December 2004, the first full year since the acquisition of NFO WorldGroup, Inc. (NFO) in July 2003. Revenue increased 17.4% to £945.3m and underlying revenue up 4.1%. Operating profit is up 28% to £102.0m while operating margin increased 0.9% to 10.8%. More
Information Resources, Inc. (IRI) has announced the US launch of its daily, point-of-sale data on-demand platform MarketKnowledge(TM), promised last autumn. It includes daily data from seven launch retailers: Albertsons, A&P, Brookshire Grocery Company, Giant Eagle, Fred's, Food Lion, and Walgreens. More
Experian has announced the launch of Addressable BehaviorGraphicsSM, an system integrating client data, such as existing primary research, branding studies and customer lists, with household-level data and with syndicated consumer information from Simmons, which it purchased in October 2004. More
US-based magazine audience and multi-media research data specialist Mediamark Research Inc. (MRI) has announced it will offer its subscribers the use of parent company NOP World's LifeMatrix segmentation tool, at no extra cost. More
UK radio audience measurement body RAJAR has announced the result of its Audiometer Validation Test which took place in November 2004. The Arbitron PPM and the Eurisko Media Monitor have been selected for further fieldwork tests, while the GfK/Telecontrol MediaWatch has, for the time being at least, dropped out of the running. More
Trevor Richards' new UK role for TNS will be as Joint Global Leader of Brand and Advertising Research. Richards, who has over twenty years of MR experience, returns from Sydney where he was Regional Director for Australia and New Zealand. More
STS Market Research, a US-based provider of consumer apparel information and behavioral analyses, has added new categories to its AccuPanel(SM) survey. In addition to sportswear and underwear / 'intimates', its 13,000 respondents will now provide data on swimwear, men's outerwear and suits and blazers. More
Media researcher Knowledge Networks/SRI (KN/SRI) has announced the rollout in early 2005 of a syndicated Yellow Pages measurement service. The 15 biggest US Yellow Pages publishers are signed up as sponsors - representing over 95% of the medium's ad revenue nationwide. More
Ipsos-Insight has announced a number of changes to its BookTrendsSM syndicated service, including the amalgamation of hitherto separate databases for Adult Trade and Juvenile Books into one. The new package also offers improved data delivery, enhanced classifications and analysis, and quarterly rather than bi-annual reporting. More
US agency Simmons has announced the release of Hispanic Cohorts(TM), which it claims is the first Hispanic household-based segmentation system. Hispanic consumers are the fastest growing ethnic group in the US, with over 10 million households today. More
Arbitron Inc. and comScore Media Metrix have announced the launch of comScore Arbitron Online Radio Ratings, a new measurement service designed to provide traditional broadcast ratings for the online radio industry. More
Nielsen Media Research and NBC Universal have announced the signing of a seven-year contract for audience measurement services covering all of NBC Universal's national and local television businesses, the largest ever of its kind. More
US agency BIGresearch and online MR solutions provider Artafact have announced the first results from a new qual / quant syndicated report to track consumer awareness, attitudes and opinions about RFID applications. More
TNS has launched NeedScope System(TM), a new motivational research system which combines features of its global solution with the former NFO's Impsys. TNS now owns 75% of the new NeedScope system, whilst the founders, NeedScope International, will retain a 25% share. More
Information Resources, Inc (IRI) has announced a new service designed to measure ad effectiveness among households using Digital Video Recorders (DVRs). The pioneering system has been developed in close co-operation with California-based DVR technology company TiVo, Inc. More
European online agency SKOPOS market insight and Tigerprint, a part of the Hallmark greeting cards company, have launched SKOPOS Xmas SnapShots 04, an omnibus questioning 500 UK shoppers every week in the run up to December 25th. More
ACNielsen has completed the first phase of its US Homescan MegaPanel initiative, expanding the panel by thirty thousand households to a total of 91,500 and launching the 'Shopper Trends' segmentation service and other new features. Nearly fifty companies have signed up as MegaPanel clients and the first results are due next month. More
Online competitive intelligence provider Hitwise has expanded its demographic sample to include more than 2 million UK households, allowing better profiling of online audiences using basic demographics and/or lifestyle data. More
UK-based agency The MMR Group has announced the formation of a new company specialising in Internet research. Qubiq-Online aims to combine the research expertise of the Group, including proprietary techniques such as its Liking Segmentation® tool, with online expertise to provide 'Real research online'. More
Eurisko, the Italian arm of NOP World, has been formally invited to take part in RAJAR's Audiometer Validation Trial in November 2004. Eurisko's passive portable radio and TV metering system is said to rival those currently on offer by Arbitron and GFK. Further details of the trial format have also been released. More
GfK Martin Hamblin has restructured of its research divisions and made a number of senior appointments. Sue Wheeler and Reza Chady join the Board, and become General Managers respectively of the B2B and Technology Departments, within the newly formed Custom Research Division. More
Millward Brown has appointed brand marketing authority Dr. Joanna Seddon to the position of Executive Vice President, to lead a new global unit offering clients strategic recommendations with demonstrated financial impact. Long-time Millward Brown executive Andy Farr has been appointed Chief Research Officer of the unit. More
IMS Health yesterday announced a multi-year agreement with Boots The Chemist to deliver more comprehensive, over-the-counter (OTC) healthcare intelligence on the UK marketplace. Boots, the UK's leading OTC and healthcare products retailer, will provide IMS with access to all OTC and healthcare EPOS data from its 1,300+ stores. More
Arbitron and VNU have announced an agreement to examine the development of a new, national MR service to help understand consumer exposure to multiple media and its effect on purchasing. Procter & Gamble will collaborate with the two to provide a client viewpoint during development. More
UK agency Research Now!, which with 250,000 members claims to be the largest online panel owner in the UK, has launched a new panel web site under the brand name Valued Opinions. More
ACNielsen US has launched LabelTrends(TM), a new service developed in association with Kraft Foods, that monitors sales trends in 13 of the hottest consumer packaged goods (CPG) product segments, using claims made on the labels. Segments include low-carb, low-fat, organic, and sugar-free. More
ACNielsen has formed an alliance with Internet-based b2b hub The WorldWide Retail Exchange (WWRE), aimed at improving the quality of data available to manufacturers and retailers. More
UK agency SPA has launched a new tool designed to help retailers, brand owners and suppliers understand better how their categories are performing. 'Category Strings(TM)' quantifies eleven key drivers of consumer behaviour. More
A number of companies within the WPP Group are combining their expertise to launch a new research and planning consultancy, ForeSite, dedicated to identifying trends and opportunities for the outdoor industry. WPP has also announced two other research-related launches this month. More
Research firm MRCGroup Research Institute has announced an expansion in one of MR's more glamorous locations. The company's national research test facility, located in the Grand Canal Shoppes of The Venetian Hotel and Casino, Las Vegas, has added a 36-station screening room test theater, confounding some early sceptics. More
GfK has unveiled a wristwatch which it claims measures 'whatever mass media the wearer comes into contact with, wherever the wearer may be'. MediaWatch made its debut at the international 'Week of Audience Measurement' organized by ESOMAR and ARF in Geneva, beginning yesterday. More
Nielsen Media Research's tribulations with the launch of its Local People Meter are continuing. In the same week that NMR announced a high profile task force to ensure fairness, a leading Spanish-language media company has filed a lawsuit seeking to stop its 'false and misleading' advertising and the use of data based on 'flawed sampling'. More
From today (June 3rd), Nielsen Media Research is offering Local People Meter (LPM) data in New York. The new system will run in parallel with the old Meter/Diary system for a transition period of three months, with either set of data allowed for commercial use. More
US-based agency The NPD Group, has launched the NPD Consumer Electronics Price Watch, a monthly pricing monitor that provides a top-line look into the average selling price of technology products. More
Abacus, a division of DoubleClick Inc., a data and research provider to the direct marketing industry, has announced the formation of Abacus Australia, to be based in Sydney with an office in Melbourne. More
The International Mystery Shopping Alliance (IMSA) has expanded its coverage to include North America, the Baltics and Pakistan, creating a combined panel of almost 500,000 mystery shoppers. More
Saatchi & Saatchi has announced an exclusive supplier agreement with market research firm QiQ International for a transformative brand research methodology based around its 'Lovemarks' concept. More
NDCHealth Corporation and IRI's Healthcare Solutions Group have announced a strategic relationship to develop and market a service which measures the impact of television advertising of direct-to-consumer (DTC) prescription drugs. More
Responding to widespread changes in consumer shopping patterns, ACNielsen US this week announced a comprehensive retail measurement solution that offers significantly enhanced coverage of the complex US consumer packaged goods (CPG) marketplace. More
Trouble - of rather different sorts - for audience measurement providers on both sides of the Atlantic. The UK's radio audience research body RAJAR is being sued for £66m, while in the US Nielsen Media Research has been criticised by News Corporation over its imminent launch of People Meter technology in New York. More
American retailers will soon be able to extend the sales information and category performance monitoring used in center store categories to their fresh foods / perishable goods counters, following a recent announcement by independent consultants The Perishables Group and ACNielsen US. More
Ipsos-Insight, provider of human health purchasing survey PharmTrends®, has announced a complementary syndicated service to track American consumers' purchase of cat and dog health products, called Ipsos PetTrends(SM). More
Xtreme Information and YouGov have recently launched Impact Check, a new rapid turnaround, quantified research service for organisations with PR issues. More
Information Resources, Inc has launched a new analytic service called Mix Drivers/Portfolio. Designed for CPG manufacturers who market multiple competing brands within the same product category, the service reveals opportunities to increase profits by re-allocating marketing spending across entire brand portfolios. More
ComScore Networks has launched a Survey Solutions business unit offering survey-based research services via a panel of more than 1.5m consumers, and appointed Randall S. Smith as president and CEO. More
NetRatings and ACNielsen US have announced the launch of Homescan® Online, a new service designed to improve the effectiveness of online marketing for consumer packaged goods (CPG) marketers and Web publishers. More
Following the recent extension of its agreement with Nielsen Media Research to include Australia and New Zealand, KMR has announced that its TGI Network now covers over 50 countries worldwide, through wholly owned companies and partnerships. More
ACNielsen US has announced plans to greatly extend the coverage of its Convenience Track retail measurement service, boosting the sample used for sales projections to over 2,500 convenience stores across the US and in 30 local markets. More
Unity Marketing, whose president Pam Danziger is the author of 'Why People Buy Things They Don't Need', is to launch a new Luxury Consumer Tracking Survey among affluent Americans. More
Ipsos-Insight, the Ipsos Group's main MR division in the US, has launched a new, cutting-edge package-testing product called 'Pack Evolution' that enables manufacturers to take advantage of the speed, efficiency and technology of the Internet to test package designs using digital shelf displays. More
MR publisher RFL Communications, Inc. has launched what it claims is the world's first pharmaceutical market research publication. More
Millward Brown has signed an exclusive worldwide licensing agreement with French market modelling agency Interstat to use its SAPIENS® market mix model, which offers sales volume forecasting across both packaged goods and BtoB product categories. More
MapPoint 2004, the newest version of Microsoft Corp's business mapping and location-based data visualization software, will include US consumer profile data from Simmons Market Research Bureau, enabling users to view data down to the level of products and zip codes. More
Seven European providers have this week announced the formation of The International Mystery Shopping Alliance (IMSA). The IMSA offers mystery shopping and related services in 15 European countries, including the UK, and aims to expand quickly to offer worldwide coverage. More
The last few days have seen the announcement of a number of new segmentation products and services by US companies. Three of them, from FGI Research, Burke and Claritas, are detailed here for readers of DRNO. More
MrWeb has today launched the first four of its new 'Sector Focus' pages. Each page brings together the site's news, desk research links (UK-based) and listings of suppliers for researchers working in a particular vertical sector. More
CPG and healthcare insight specialist Information Resources, Inc. has announced the launch of Ethnic Workbench(TM), a new service which enables CPG marketers to analyze retail sales trends in Hispanic and African-American markets, compare them against the overall US average to identify opportunity gaps and measure the impact of ethnic-targeted marketing. More
Australian research specialist Pricing Decisions has announced the launch of a proprietary technique called 'eValuator', which uses advanced choice modelling methods to understand the value that customers obtain from new and modified products. More
ACNielsen and Yahoo! have teamed up to launch Yahoo! Consumer Direct, Powered by ACNielsen, a new service that enables consumer packaged goods (CPG) companies to reach consumers more effectively online and directly measure the offline sales impact of their efforts. More
Prices charged by UK research agencies will be investigated over the next few weeks by UK Consultancy RHMR - this is the 6th year in succession that the price check has been carried out. Between 1998 and 2002 the average quotation received from participating agencies has risen by only around 10-15%, reflecting very competitive conditions in the industry. More
UK agency MORI is launching three new press studies among Fashion Editors, Home & Lifestyle Editors and Health & Beauty Editors. More
In what will undoubtedly be the MR Event of the Year, BMRA Chairman Peter Jackling and fieldwork guru Jill Lonsdale completed their planned merger in a ceremony in Chalfont St Peter in June. More
Janet Kiddle, former MD of UK top 12 Agency TRBI, has launched what is described as 'the only strategic market research consultancy specialising in understanding the 50 plus market place'. The formation of the company, named Steel Magnolia, is a response to the increasing importance of this age group in the economy. More
Information Resources, in conjunction with Marketing Analytics, has announced the launch of Drivers on Demand, a new web-based business intelligence application that provides consumer packaged goods sales and marketing managers with automated, model-driven analysis of retail sales drivers. More
SPSS has this week announced the launch of Predictive Web Analytics, a solution allowing companies to transform their web data into deeper customer intelligence. Unlike traditional web metrics, Predictive Web Analytics aims to provides meaningful historical and predictive insights, so maximising customer value and increasing returns from web investments. More
ACNielsen U.S. has this week announced the release of its most advanced merchandising software solution to date: Spaceman 7.0. This new version extends Spaceman's reach to new retail channels, while giving users important new merchandising design and sales analysis capabilities. More
The NPD Group and home improvement tracking partner The Farnsworth Group have agreed to work together with CCITRIAD, parent company of Vista Information Services, to provide a comprehensive marketing information service for the home improvement industry. More
Media Guardian and NOP Research UK have formed a long-term partnership to develop a unique resource for the whole media industry, the first findings of which are released this week. More
Ipsos-RSL has this week announced that Europe 2003, the fourth survey in the successful Europe 2000 series, will be launched on 3 July 2003 in London. The survey has established itself as the main currency for trading pan-European print and television campaigns and is an essential tool for advertisers, planners, buyers and media companies worldwide. More
RedSheriff has this week unveiled its new market intelligence capabilities and the results of a demographic survey of more than 60,000 New Zealand Internet users. In Auckland, RedSheriff's Chief Executive Officer, Richard Webb, commented on the progress the New Zealand Internet industry had achieved since the company's unique web measurement methodology was established as the standard by the Online Publisher's Group six months ago. More
E-Tabs has announced its partnership with Insight Marketing Systems (Melbourne, Australia) to market and distribute Research Reporter - market research management and library software - to research buyers in UK and Europe. E-Tabs will be premiering Research Reporter at Esomar's Excellence in Consumer Insights conference in Madrid (30 March - 1 April). More
A first 'World Industry Network (WIN)' meeting is to be held on 22-23 May 2003 in Brussels. More
On-going collaboration between Techneos Systems and SPSS MR has produced an improved solution for mobile collection of structured data. Techneos, the mobile data collection specialist, has just released a new version of its Entryware Professional software that is integrated with the SPSS MR Dimensions Platform. More
SPSS has recently released PredictiveMarketing, an automated predictive analytics application that helps marketers improve customer targeting and increase response rates. More
The NPD Group has reached a strategic partnership with Parkod Europe to provide beauty retailers and manufacturers with access to new levels of market information. France is the first step in the partners' European rollout of selective beauty POS tracking. Discussions are underway to expand the partnership's beauty industry market tracking to include Italy, Germany, Spain and the United Kingdom. More
Global brand design agency Enterprise IG has set up a new specialist practice area to advise organisations on internal brand engagement. Three WPP Group companies, Enterprise IG, MCA Communicates and Added Value Internal Communication , are joining together to launch 'Babe'. More
MrWeb, the publisher of Daily Research News and MRWho, has appointed Michael Kenyon to the new post of Director, US Operations. The move follows a successful year in which the company has consolidated its no.1 position in the UK research job ads market and broadened out into new areas. More
At the Technovate conference hosted by ESOMAR this week, NOP World, MORI, NFO Europe and SPSS MR have announced the creation of ECOR (European Consortium for Online Research) to shape the future of online research in Europe. More
Information Resources, Inc has this week announced the immediate availability of its new InfoScan Convenience Store National service. The new service provides scanner-based sales data and causal (promotional) information at the national and regional levels. More
Jupiter Research has recently announced the launch of two new services to its product portfolio, the Web Site Review service and dedicated research analyst Weblogs. More
For the first time, the British Safety Council (BSC) has formed a partnership with employment research consultancy, ORC International, to promote the importance of measuring stress in the workplace by using the company's recently launched online survey tool called ORC SAFE (stress analysis for employers). More
ACNielsen U.S., an operating unit of ACNielsen, has recently announced the launch of New Product Qualifier (NPQ), a powerful new software tool to help consumer packaged goods (CPG) companies hone their lists of new product ideas to those with the greatest potential for success. More
The '2003 Latin American Marketing Report,' published this week by Strategy Research Corporation (SRC), now part of Synovate, presents buying power estimates for 18 countries, plus Puerto Rico, and 70 metropolitan markets across Latin America. More
Research consultancy, ORC International, has recently eveloped a mathematical analysis ool for Nationwide Building Society in the UK that reveals the link between employee commitment, customer satisfaction and business performance. More
Interactive Tracking Systems Inc. (Itracks), specialising in online market research data collection services, has launched its new Online Usability tool for website testing. Designed with the input of leading market research firms, Online Usability is designed specifically for market researchers, allowing them to expand their service offerings in the area of website testing. More
Internet research agency RedSheriff is running its syndicated Christmas survey for the third consecutive year this December. Over the past 3 years, more than 250,000 respondents have completed RedSheriff surveys from 30 countries. More
Wundermann, a member of the WPP Group, has recently announced the results of a groundbreaking research initiative, the Wundermann Brand Experience Scorecard, which demonstrates the key role that consumer-brand experience plays in the brand building process. More
The first data from the HealthFocus Trend Survey, collected from more than 2000 'primary grocery shoppers' (mostly women) in Western Europe - the UK, Germany, France and the Netherlands - shows that the European consumer is lagging far behind the US, Australia and Chinese consumer in terms of health shopping. More
Market information provider, The NPD Group, has recently announced the launch of its fifth Web-based service - NPDHouseworld, providing a complete view of the appliance market. More
ACNielsen U.S. and The Lempert Report, in conjunction with the Food Marketing Institute (FMI), has announced the launch of Facts, Figures & The Future, a monthly e-publication that provides food retailers with a comprehensive review and analysis of consumer trends, their impact on the retail environment, and future thinking. More
Taylor Nelson Sofres (TNS) has just announced the launch of 'EmployeeScore', a new approach for measuring employee satisfaction and commitment in Britain. More
CRAM International and Second Sight International have launched QualiQuant (QiQ) International to add the measurement of consumer emotions to the group's resources for clients around the world. More
ACNielsen U.S. has announced that its Convenience Track service now reports on sales of numerous over-the-counter (OTC) remedies, making it the only information service to track sales of such products in convenience stores. More
Driven by consumer packaged goods (CPG) manufacturers' ongoing demand for greater insights into convenience store product sales, Information Resources is introducing its new InfoScan Convenience Store Account Level service. The service is the first of two convenience offerings IRI will bring to market in 2002 as later this year, IRI is scheduled to introduce its new InfoScan Convenience Store National service. More
The first GfK Brand Check survey carried out by Martin Hamblin GfK shows that Heinz is the most popular unprompted recalled brand in the UK. More
comScore Networks has announced the launch of a revolutionary Hispanic audience measurement service, which accurately reports the online surfing and buying behaviour of the fast-growing online Hispanic population in the States. More
The Market Research Society (MRS) in the UK has this week announced the launch of its first Internet-based training course. Developed in partnership with specialist electronic publisher Nelson Croom, The MRS Questionnaire Design course will be delivered entirely online and is designed to improve the professionalism and skills of research practitioners, both in the UK and internationally. More
IT agency ATP has just released Winyaps 3.43. This version contains two important new features as well as providing numerous small enhancements requested by customers. In addition research agency NFO have standardised on Winyaps as their table presentation and distribution software after a lengthy evaluation process. More
With the first wave of 2001 Census outputs expected in September in the UK, how many readers are prepared to act on the new information? The outputs from the 2001 Census will provide unprecedented detail about the UK population - both the traditional residential population and also the workplace population of each specified area. More
ACNielsen U.S this week unveiled Sales Management Planner (SMP), a new Web-based sales management system accessed through the ACNielsen Answers Internet portal. More
Switzerland is an oasis of affluence: seven out of eight of the richest European regions are in the Swiss Confederation. Geneva leads the way with disposable income per capita of around EUR 36,000 per annum. The inhabitants of Eastern Europe, on the other hand, have to live far more modestly, the countries with the least disposable income being Albania (EUR 563), the Ukraine (EUR 379) and Moldavia (EUR 223). These are the findings of a survey carried out by GfK-Regionalforschung. More
ACNielsen U.S has announced a major upgrade to its industry-leading category management intelligence system, Category Business Planner. A new set of facts, known as 'baselines,' has been added to the system. Baselines are estimates of how much volume a product would have generated without in-store trade promotion activity, enabling clients to measure the incremental impact of their promotions. More
Sports Tracking Europe, a joint venture between market research organizations NPD in the USA, and GfK in Germany, has launched a new information service for the retail and manufacturing industries in the European sportswear markets. Sports Apparel Track provides comprehensive information on sportswear-related retail sales and purchase behaviour in France, Germany, Italy, Spain and the UK. More
Two pioneers of Internet research, Ray Poynter and Pete Comley, have teamed up to launch a new company called Europinion Ltd to specialise in conducting conventional research online. More
Ipsos-RSL's recently published Europe 2002 study updates the results in this survey series, which covers the top 4% of Europe's decision makers and leading consumers, representing 10.6 million high status individuals in 16 countries. The results confirm the strength of international media and reveal the growing technology focus of Europe's elite. More
ACNielsen has recently launched an innovative new service for manufacturers and retailers, The ACNielsen Global Passport - an on-line product catalogue and new product registration service. More
comScore Networks has announced the second generation of its widely used, syndicated Internet audience ratings, and detailed plans for its continued industry leadership. More
Results of this year's annual ORC 'SnackTrack' study show that the UK impulse market for soft drinks is back in growth - up 4.4 percent in value terms, and 2.4 percent for purchases. Impulse sales are still dominated by colas (Coca Cola), but planned sales are now led by fruit carbonates. More
In 2001 three of the five fastest growing food and beverage categories in the global marketplace were drinks, led by prepared alcoholic beverages, according to a recent study released from ACNielsen. Water and drinkable yogurts also made the top five. Out of more than 90 categories reviewed, only nine grew by 10% or more in 2001. More
Billions of dollars are spent worldwide on marketing to children, but this type of promotion is seen as a highly contentious and controversial one. Many European countries ban it, while others are considering imposing further restrictions. More
Claritas Interactive, the email marketing division of Claritas Europe, has re-launched its consumer-facing website, emailinform.com. Developed in conjunction with High Street names, the site now offers discounts, vouchers and special offers in return for information on consumers' lifestyles and interests. More
Jupiter Media Metrix has introduced new online research aimed at the commercial airline industry. Based on consumer behaviour and performance on the Net, the new 'Jupiter Airline CORE (Composite Rating of Online Effectiveness) Index' will initially focus on American based airlines and offer six monthly updates. More
Online researcher Itracks has reached an agreement with virtual environment developer Vision Critical, to become a distributor of the 'The Virtual Consumer' system. More
As a research provider, do your know how your prices compare with the market? Are you charging your clients too much? Could you benefit from greater marketplace intelligence? Independent consultants Richard Horswell and Sally Donovan are possibly able to help you with these difficult questions. More
Central Europeans attach less importance to the brands of the products they purchase, compared with consumers in Britain, according to the Brand Loyalty Study from Taylor Nelson Sofres published this week. The results coincide with the launch of Omnimas, a TNS omnibus service, in Central Europe. More
Media researcher Ipsos-RSL is set for a summer launch for the new addition to its Europe 2000 family of surveys. The latest study, entitled 'Europe 2002', will be welcomed with a host of events during the month of July. More
Part of the problem surrounding the whole issue of consumer loyalty, according to new analysis from Through the Loop, is that all too often marketers are focusing on attracting new customers rather on satisfying their existing customer base. More
Given the controversial environment surrounding marketing to children, those in the industry must be doubly sure that they get their marketing approach right. A relaunched journal, Advertising & Marketing to Children, is designed to assist by aiming to help marketers reach under-18s through both responsible and successful campaigns. More
China has taken second place in the race for the world's largest at-home Internet population, according to new Nielsen//NetRatings data. More
Information Resources has formed a strategic relationship with UK software and consulting company The Fifth Dimension to provide consumer packaged goods (CPG) retailers and manufacturers with a fully integrated shelf-to-store merchandising solution. More
Research agency RDSi has just completed a brand new survey on pregnant women and parents of pre-school children. The results are to be presented at two seminars in early May at the agency's London offices. More
The Market Research Society of Australia (MRSA) has announced it is to hold the inaugural meeting of its new Independent Research Group (IRG) during the first week of May. The group has been set up in response to the reported needs of independent researchers. More
A new online media planning tool called 'Audience insite Measures' (AiM) has been launched this week by Jupiter Media Metrix. Designed to help both US advertisers and media sellers, it provides in-depth demographic, lifestyle and qualitative information on a wide range of websites and visitors. More
Creating online awareness, generating click-throughs, and building Net sales often go wrong as users leave their metaphorical web purchases at the 'counter'. Improving this situation is the aim of NOP World's new 'RelevantView' software system launched last week. More
RedSheriff, has just launched a set of four 'off-the-shelf surveys' for website owners. These are in the form of their new general, customer satisfaction, e-commerce and demographic products. More
CRM agency, KnowledgeBase Marketing, has recently partnered with Yankelovich, a consumer research firm, to offer clients a new marketing tool. MONITOR MindBase, the leading attitudinal segmentation product developed by Yankelovich, is now available to KnowledgeBase Marketing clients for data enhancement and list rental through the AmeriLINK Consumer Database. More
SPSS MR has forged a new alliance with Optimum Pay, a leader in online payment systems in a drive to boost survey participation rates. With Optimum Pay, customers can create highly differentiated incentive programmes that drive cooperation rates in surveys. Since Optimum Pay runs on the Web, administrative burdens and costs are kept to a minimum. More
UK recruitment consultancy pricejamieson, has introduced a dedicated team to provide HR services for its clients, with Claire Lloyd appointed as Head of HR Services. More
Media planning tools for online advertising have arrived this week in the shape of new tools from Jupiter Media Metrix. The company's research-based Internet ad planning resource promises to bring reach and frequency estimates to Net campaigns for the first time. More
Net auditor RedSheriff is offering UK website owners a two month, reduced rate fee for the measurement and filtering of their ABC traffic data. ABC ELECTRONIC already offers website owners a half price registration fee to all those that use RedSheriff. More
The Independent Consultant's Group (ICG) in the UK has this week launched its website at http://www.indepconsultants.org More
Jupiter Media Metrix has this week introduced what is claimed to be the first independent online advertising and marketing measurement system. Called 'Campaign Analysis', the tool should provide accurate and up-to-date measures of online campaigns. More
ACNielsen U.S. has released findings from its new Consumer Pre*View service that provide positive news for the domestic consumer packaged goods (CPG) industry. More
Over 90% of senior executives in the Australian direct mail industry believe that the country's new Privacy Act will impact on their businesses to some extent. This is according to the detailed findings of the first ACNielsen MailTrack survey of Australian direct mail online released this week. More
Almost two thirds of Australians think the world economy is heading for recession. This is the headline finding from a new Asia Pacific online survey on consumer confidence from ACNielsen. More
As of today you can register for a free, regular email with details of market research *events* of relevance to you - conferences, seminars, courses, speaker meetings, training, interest groups and others. Select the types of event you want and choose from weekly, fortnightly or monthly emails. Register at www.mrweb.com/input/evt-not.htm or read more details first... More
The IPA report by Howard Unna, published this week in the UK, provides a fascinating insight into DiTV through Unna's experience as one of the first DiTV retailers, responsible for the launch of the first retail shop to start trading on 'Open' almost three years ago. More
The Chartered Institute of Marketing in the UK just has launched an important initiative 'The Knowledge Centre'. CIM's goal is to create an encyclopaedia of knowledge, tools and information, which practitioners will find practical and useful. More
Jupiter MMXI has released its first monthly report showing how the British use the Internet at work. The research is based on the behaviour of a representative sample of Internet users who have installed Jupiter's tracking software onto their PC. More
Leaders of the market research industry, meeting last week in Geneva for the second consecutive year, to discuss ways to strengthen the position of market research, agreed to take action on a number of key priorities. The 50 leaders attending the global Research Leaders Summit, also called RELEAS 2, organized by ARF and ESOMAR, have decided to establish a global lobbying body for the market research industry. More
Information Resources recently announced the launch of Attribute Drivers. This new analytic service helps consumer goods manufacturers optimise their product portfolios by understanding the value of specific product attributes, including brand name. More
Survey Sampling, Inc. (SSI) and the Excite Network's iWon portal have joined forces to provide an expanded range of sampling services to the marketing research industry. The partnership will also allow SSI to further expand the SurveySpot Internet Sampling Panel, a multi-sourced Internet research panel representing over a million individuals. More
ACNielsen U.S. has announced the release of Category Business Planner version 1.1, which incorporates numerous enhancements to its new Web based category management intelligence system. More
A new study from the Online Publishers Association (OPA) has shown the latest patterns in US consumer net consumption. Undertaken with Millward Brown IntelliQuest in November 2001, the research profiles At-Work Users and contrasts them with Non-Work Users. More
Citing a recent Forrester report that 63% of Global 3500 firms surveyed are not satisfied with the effectiveness of their website assessment, Netusability has launched its Customer Experience Platform, a solution of website monitoring, usability testing and online analytics software and services for businesses with an online channel. More
A new website has just been launched by the Marketing Council to demonstrate best practice on the web. http://www.e4M.biz recently reviewed in the '2020' newsletter, is the UK's first non-commercial website designed to guide senior corporate executives on the best practice and theory of e-marketing. More
Just over half of today's 7 to 16 year olds in the UK are proud owners of the ultimate 'must have' accessory, the mobile phone. In consequence, handset upgrades are becoming ever more common. This is the main finding of a new survey from NOP World. More
At this week's Online Information 2001 conference in London, Outsell, Inc announced the release of a landmark multi-client study summarising the information needs, habits, and preferences of 500 European sales and marketing professionals across 10 industries in the UK, France, and Germany. More
NOP World has announced strategic online alliances with Tiscali and iPoints as it launches its new e-Omnibus service in Britain. The largest GB Internet Omnibus, e-Omnibus is representative of the weekly online user population, estimated to be some 15 million adults. More
Consumer e-commerce occurs among 60% of the UK's major companies, half of which expect to see sales grow over the next year. Two thirds also advertise on the net, half of which plan to increase their spend in the coming 12 months. These are the key findings of an ISBA /Advertising Research Consortium (ARC) study on net marketing released recently. More
ORC International has announced the introduction of two new online tools for HR managers. Launching at the end of this week, the new tools in particular should greatly aid research into employee pay and benefits. More
Itracks, the online MR software supplier, has just announced the launch of its new Research Engineer software programme. This system is billed as a "one-stop hub for research professionals, allowing them to manage their online projects from one central location." More
NetValue has announced some recent improvements to its existing Internet User panel, boosting the number of its respondents to roughly 1.5 million worldwide. This has resulted from the company's move away from measuring just home Internet usage alone to measuring all home, work and university Internet users. More
NFO World Group has announced the North American launch of its relationship management software TRI*M. The recently updated system processes stakeholder relationship data to create simple customer information, useful in preventing customer "leakage" and securing good returns from company customer satisfaction programmes. More
Goldman Sachs, Harris Interactive and NetRatings have announced a partnership to deliver a new eSpending Report tracking weekly US online shopping and buying attitudes. The study will be based on a national American survey of 500 online shoppers randomly chosen from Harris Interactive's panel of Internet users. More
ACNielsen U.S. and ACNielsen Canada have decided to combine their separate retail tracking services. SCANTRACK North America will now represent the combined system of ACNielsen's SCANTRACK in the United States and MarketTrack in Canada. More
In a bold new move, the MRS and the BMRA in the UK have decided to rationalise their directory publications. This is in place of the previous publication of the two separate listings of research suppliers and services. More
Insightful Corporation, a leading provider of enterprise software solutions for data analysis, and FIRM Inc., a provider of Internet-based survey and feedback software, are to integrate their respective technologies into a single, seamless market research and CRM solution called confirmit Customer Behaviour Modelling (CBM). More
ACNielsen U.S has delivered the first sales information and insights from its new Wal-Mart Channel Service. More
A new "one-stop-shopping" website called INVEST JAPAN! has been launched this month. Offering a wide range of information and statistics on Japan's various industries and regions, the site has been created by the government-supported Japan External Trade Organization (JETRO). More
ACNielsen in the USA has recently announced that it will add local market data for meat snacks to its convenience channel sales information service, Convenience Track. Information about the category will expand beyond a "Total US reporting" category and will be available for 30 major markets beginning in the first quarter of 2002. More
Nielsen//NetRatings has received government approval to conduct Internet research in China. In doing so, the Nielsen//NetRatings service is the first and only service to be officially approved by the Chinese Government to measure consumers' Internet behaviour. More
Habbo Hotel (www.habbohotel.com), the growing teenage community website, was recently commissioned by the online youth market research company, the Fat Group to supply a large sample of UK teenagers for a new product development task for a major food and drink client. More
Jupiter Media Metrix is aiming to set the standard in web traffic analysis with the launch of its new Site Measurement service. More
Of the 92 million people who have an opportunity to access the Internet in the UK, France and Germany, less than a third have Internet access at work according to new research from Jupiter MMXI. More
The European interactive services market is far from maturity, and little is known about how future waves of consumers will want to integrate interactive media and services into their lives. To tackle this issue, the Yankee Group's Internet Strategies Europe Planning Service is launching Interactive Consumer Europe (ICE), a comprehensive study of both current Internet users and non-users to develop the most detailed demographic segmentation of the market to date. More
Latest analysis from Jupiter MMXI reveals that between April and June this year, over 33 million Britons used the Internet. The Online Market Landscape surveys over 5,000 people every three months to understand how the Internet is accessed and used in the UK. Launched recently, the first published report covers April to June 2001. More
Holding onto a customer has never been harder. The latest Gallup research shows that the key to wooing customers isn't price or even product, but emotion. To monitor this, Gallup has devised a new 11-question metric of 'customer engagement.' More
Information Resources has launched a new e-commerce website to provide smaller consumer packaged goods (CPG) companies with the same market analysis and insights as their more established and larger competitors. With this online service, customers can select and purchase market intelligence available from IRI's InfoScan retail tracking service to meet their specific business needs. More
Claritas, a provider of marketing information and target marketing services, has launched MyBestProfiles, the fourth website in its continuing series of sites designed to provide access to marketing information. The other three sites are MyBestProspects, MyBestCustomers and MyBestLists. MyBestProfiles provides access to consumer lifestyles and purchasing habits. More
Gambling, advertising and the wide range of programming available are thought to be the most popular aspects of the UK's interactive TV system (iTV) at present. This is according to Netpoll's new Hands On TV study into users' attitudes towards the new medium. More
Researchers at Mercintel, one of the UK's leading Middle East market research specialists, have spent the past 3 months evaluating commercial websites from the Gulf region. The result is a UK exporter-orientated website with links to hundreds of relevant Gulf-based sites. More
The Consumers' Association has commissioned ORC International to conduct an online "mystery shopping" programme. This is intended to assess the service levels as provided by companies whose websites display the Which? Web Trader "seal of approval." More
Taylor Nelson Sofres (TNS) has launched a range of new and extended research services focusing on the UK baby market. The aim of the new package is to comprehensively measure attitudes, behaviour and consumption within the marketplace. More
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