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Measured Unveils Incremental Ad Performance Platform

Mar 27 2024

Austin, Texas-based Measured has launched a platform promising marketers the ability to view incremental ad performance across all paid media platforms, in one place, without the need to track users across the web. More

IAS and Snap in Brand Safety Deal

Mar 26 2024

Media measurement and optimisation platform Integral Ad Science (IAS) has announced a partnership with photo sharing pioneer Snap Inc., promising advertisers increased transparency, brand safety and suitability across their Snapchat campaigns. More

Fiji CATI Call Centre for Australia's TKW

Mar 25 2024

Australian owned agency TKW Research Group has launched a new call centre in Suva, Fiji, promising 'CATI-quality data at online survey prices'. More

VML Partnership Boosts Retail Intelligence Offer

Mar 22 2024

WPP-owned ad agency VML is to upgrade its proprietary digital commerce tech and retailer intelligence suite via a partnership with retail ecommerce management platform CommerceIQ. The latter's generative and predictive AI will help VML to optimize clients' digital shelf performance. More

Nielsen Jumps In with Lyft

Mar 21 2024

Nielsen has announced an agreement with ridesharing network Lyft, to measure the audience for the latter's in-app advertisements delivered through Lyft Media. More

Ipsos Launches OOH Ad Optimizer

Mar 20 2024

Ipsos has launched an Out of Home (OOH) advertising solution promising to help users assess and optimise OOH creative in as little as 24 hours. More

Collage Group Hires First CMO

Mar 20 2024

In the US, cultural intelligence specialist Collage Group has appointed Elizabeth Jackson as its first Chief Marketing Officer. She brings to the role more than thirty years of experience in marketing, strategy, insights and new product innovation. More

Smartly Taps Comscore and GWI for Cross-Channel Tool

Mar 20 2024

In New York, AI-powered ad tech company Smartly has launched Brand Pulse, which taps data from Comscore and GWI (Global Web Index) as well as its own sources to give users a holistic view of the customer journey, including ad impact. More

Strategy Hire for Video Research Tech firm Qualie

Mar 20 2024

In Australia, video-based insight consultancy Qualie has appointed Lena Kelly as Senior Researcher and Strategist. More

Trnd Debuts Influencer Marketing Analytics Tool

Mar 19 2024

In Vancouver, BC, Canada, 'creator commerce' platform Trnd has launched a service called Advanced Brand Analytics, allowing users to evaluate their influencer marketing strategies with the help of data on creator performance, audience engagement and conversion. More

PriceSpider Adds Customer Insights and Product Updates

Mar 19 2024

In California, eCommerce solutions and consumer analytics provider PriceSpider has announced a number of upgrades to help brands build seamless omnichannel experiences. They include new data sharing and integration tools. More

LTK Adds Influencer Marketing Analysis Platform

Mar 14 2024

In Dallas, 'Creator Commerce' company LTK has launched LTK 360, a full-funnel influencer marketing measurement and analysis platform, while adding CTV to the list of media for which users can create, launch and measure advertising. More

MikMak Adds Custom Reporting and CX Optimization Tools

Mar 14 2024

Multichannel eCommerce enablement and analytics platform MikMak has enhanced its insights offering with the launch of a Custom Report Builder function, as well as a CX optimization tool, 'Headless Commerce API'. More

Proximic to Provide Contextual Analysis for Epsilon

Mar 13 2024

Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality. More

Barb Integrates Traded Audiences with CFlight Service

Mar 12 2024

UK television and video ad currency provider Barb has announced a major upgrade to its CFlight cross-media campaign reporting service. The tool now promises advertisers and agencies comprehensive campaign performance data against fourteen key traded audience groups. More

Funds and Launch for Prescient

Mar 12 2024

In the US, media measurement and optimization firm Prescient AI has secured $10m in Series A funding, with which to further develop its product, expand sales and add new media channel integrations. It has also enhanced its attribution model to measure the halo effects of campaigns on sales in the Amazon marketplace. More

Verve Appoints Head of AI and 'Relaunches'

Mar 11 2024

In London, Verve has announced the promotion of its former Joint Head of Insight Richard Preedy to the newly created role of Executive Director and Head of Artificial Intelligence. The firm is 'relaunching' itself to emphasize its focus on 'three intelligences': Artificial, Human and Cultural. More

New Markets and Methods for Aus Regional Radio Surveys

Mar 11 2024

Australia's Commercial Radio & Audio (CRA) is to expand its regional audience surveys, conducted by Xtra Insights, to include more markets this year, while for the first time CATI surveys will be supplemented by the launch of online survey sampling in eight markets. More

Savanta Unveils TrendVue Dashboard Service

Mar 6 2024

Insights group Savanta has launched a new AI-based application called TrendVue, allowing users to automate the research process and deliver personalised trend analysis across sectors. More

dunnhumby Partners to Integrate Location Data

Mar 6 2024

Customer data science pioneer dunnhumby has partnered with location analytics specialist Placer.ai in the US to provide retailers and CPG companies with a combination of on-and off-line customer insights and personalize customer communications and experiences. More

NIQ Creates Media Division, Hires Busignani to Lead It

Feb 29 2024

NIQ, the consumer intelligence company previously part of Nielsen and now combined with GfK, has launched a Global Media Division, which it says is 'designed to enhance the value advertisers derive from their marketing efforts' - and has appointed Lana Busignani to lead it. More

APL Media Integrates AI-Based Feedback Tool

Feb 29 2024

London-based APL Media is integrating the technology of US-based feedback software firm Social Asking, aiming to 'bring cutting-edge AI to audience engagement' and allow brands to understand their audience in real time. A new division of APL will serve as Social Asking's lead (UK) sales agent. More

Ipsos Launch Brings AI into Innovation Process

Feb 28 2024

Ipsos has launched InnoExplorer, which uses generative and analytical AI to help clients accelerate innovation cycles 'from months to days' and improve success rates. More

New Company Offers Continuous Data on Rare Patients

Feb 28 2024

Leap day - also apparently known as Rare Disease Day - sees the launch of a new insights company, PatientSight, operating a subscription based platform connecting life science organizations with survey findings for rare disease patients, analyzed and displayed in dashboards. More

New US Agency to Focus on Older Consumers

Feb 27 2024

In the US, former Ipsos execs Dana Keilman and Nicole Munsey have launched Morning Light Strategy, which will provide insights and strategic guidance for clients looking to drive growth in the 50+ market. More

OzTAM BVOD Data Added to Ipsos iris Aus Currency

Feb 26 2024

In a deal described as 'a world-first industry collaboration between media industry measurement bodies', OzTAM audience data for BVOD - the streaming and catch-up services offered by TV broadcasters - is to be integrated into Ipsos iris, the approved currency of IAB Australia. More

Stagwell Launches 'Unlock Surveys' Panel

Feb 26 2024

Marcoms group Stagwell, the owner of the Harris Poll and Harris X brands as well as Maru Group, has launched a new global research community called Unlock Surveys, with plans to add more than 200,000 high-quality, active survey members in 2024. More

Launch for B2B Agency ContextualY

Feb 23 2024

In the US, Allison Wilt and Steve Ingledew have launched ContextualY, a specialist B2B research agency whose four founding Principals between them boast more than a hundred years of experience supporting technology clients and stakeholders. More

Launch, Funds and CEO Hire for Belgium's iVisual

Feb 22 2024

In Antwerp, Belgium, design-tech company iVisual has launched AI-based branding and packaging intelligence technology which it says will 'transform the way companies develop branding and packaging'. The new firm has appointed Julie Dumoulin as its CEO. More

Comscore Launches CCR Local Service

Feb 22 2024

Comscore has upgraded its Campaign Ratings (CCR) service to extend deduplicated audience measurement to the local market level, and says that for the first time CCR will integrate national and local linear TV, digital, streaming and social channels. More

AnalyticsIQ Adds NPIs to Improve Healthcare Targeting

Feb 22 2024

Atlanta, GA-based AnalyticsIQ has added to its range of healthcare solutions with the launch of an enriched National Provider Identifier (NPI) data offering, promising marketing and analytics teams deeper insights into healthcare providers (HCPs) as individuals, to improve targeting and engagement. More

Former YouGov Sport Man Launches Sponsorship 'Lab'

Feb 21 2024

In Glasgow, Scotland, former RBS and YouGov Sport exec Bruce Cook has launched SponsorLab, a new sponsorship measurement tool for sponsors, agencies and rights holders. More

New Social Classification System for India

Feb 21 2024

The Market Research Society of India (MRSI) has launched a new Socio-Economic Classification System, ISEC, which it says is 'far more representative, stable and less volatile' than its predecessor, NCCS. More

Partnership for Realeyes and Veritonic

Feb 20 2024

New York-based audio analytics and research platform Veritonic has partnered with computer vision and attention AI company Realeyes to launch the Audio Attention Report, putting data behind the untapped potential of radio and podcast audio advertising. More

Qualtrics Base for New Yahoo Insights Tool

Feb 19 2024

Yahoo has launched a rapid insights solution called PurpleLab, based on Qualtrics technology - initially in Australia and Southeast Asia. More

New Veritonic Tool Measures Smaller Audio Campaigns

Feb 19 2024

In New York, audio analytics and research platform Veritonic has launched Brand Lift Pulse, an addition to its established Brand Lift solution which it says brings its data to those running campaigns of any size. More

EssenceMediacom Launches Data and Analytics Function

Feb 14 2024

GroupM's new data / audience planning agency EssenceMediacom has formed a dedicated data, technology and analytics function to 'deliver business solutions to clients in the post-cookie era'. Poorani Adewole transfers in from Mindshare to lead the unit as Chief of Data, Technology and Analytics. More

A Dozen Appointments for Firefish

Feb 14 2024

UK-based agency Firefish Group has announced five promotions and seven new hires across the business. Fenella Twohig, Ciara Larkin, Rebekah Smith, Karen Chong, Chloe Lee, Jamie Robertson and Jonathan Dance all join the company. More

Savanta Adds CX Framework

Feb 13 2024

London-based insights consultancy Savanta has launched a new customer experience framework which it says will help companies more accurately drive revenue growth. More

TechTarget Partners with Software Review Site G2

Feb 13 2024

B2B purchase intent data specialist TechTarget has announced a partnership with software review and assessment site G2, to help B2B enterprise technology buyers through the purchase cycle. More

Upgrade for Retail Analytics Firm Intelligence Node

Feb 9 2024

In San Francisco, retail analytics solutions provider Intelligence Node is expanding its offer for retailer clients and third-party sellers, promising an enhanced online shopping experience with more information to support product selections and purchase decisions. More

Kantar and Others Adopt Glow Sustainability Metric SRS

Feb 8 2024

Australian market research technology platform Glow is developing its sustainability metric the Social Responsibility Score (SRS) as a standardized, cross-industry initiative and says it is currently being integrated into the offerings of Kantar, PwC Australia and other research and advisory businesses. More

Audience Partnership for GWI and Dynata

Feb 8 2024

Consumer research platform GWI has partnered with Dynata to launch a solution called GWI Audience Activation, offering end-to-end marketing including segmentation, profiling, planning and activation, for pre-built or bespoke segments using the firms' global audience data. More

Torfac Hires Director of Client Development

Feb 8 2024

Canada-based analytics and MR solutions provider Torfac has appointed Srinivas K M as Director of Client Development, based in Bangalore, India. More

Circana Launches 'Engage' Retailer Data Solution

Feb 7 2024

Consumer behavioral data firm Circana has launched Liquid Data Engage, which allows retailers to manage market performance, category management, loyalty, supply chain, and retail media data assets in one solution, and identify opportunities for growth. More

Fusion Healthcare Launches Executives Panel

Feb 6 2024

In the US, newly launched data collection firm Fusion Healthcare Fielding has launched the Health System Executives Panel, comprising C-Suite and Director level executives from healthcare organizations from hospitals and clinics to health systems and managed care entities. More

Nielsen Expands OOH Panel to Give '100% Coverage'

Feb 2 2024

In New York, Nielsen has announced it will expand coverage of its National TV out-of-home (OOH) panel this year, in order to 'fully represent all US TV households'. More

Comscore Gets Patent for Real-Time Livestream Tech

Jan 31 2024

Comscore's audience and content targeting solutions division Proximic has been awarded a patent for its livestream contextual intelligence technology, which it says will help publishers monetize their livestream video inventory and increase advertiser confidence in buying it. More

ISBA's Origin On Track as Six More Advertisers Join

Jan 29 2024

Origin, a cross-media measurement initiative led by the UK's advertising trade group ISBA has added six more advertiser stakeholders, and says its platform is now 'up and running'. More

datafuelX Adds MRI-Simmons Demographics to TV Data

Jan 26 2024

Cross-platform viewing analytics company datafuelX has partnered with US consumer insights veteran MRI-Simmons, to enhance the former's device-level TV viewing data sets with the latter's demographic attributes. More

Behaviorally Unveils Packaging Insight Platform GLADYS

Jan 24 2024

Purchase transaction insight provider Behaviorally has announced the launch of GLADYS, a platform collating and analysing data extracted from the moment of purchase to give clients real-time insights to launch effective packaging designs. More

Merkle Launches Dedicated UK&I Salesforce Practice

Jan 24 2024

In London, data-driven CXM company Merkle has launched a dedicated UK and Ireland Salesforce practice, promising clients the tools to optimise their use of data to enhance the customer experience. More

Partnership, Integration for Horizon and Bolt Insights

Jan 22 2024

Mainz, Germany-based consumer insights and research tech firm Horizon has partnered with London's Bolt Insight, promising to provide clients with 'dynamic, conversational and behavior-driven consumer data in the pre-market phase'. More

Australia's Nature Adds Brand Strategist

Jan 22 2024

Insights consultancy Nature has appointed Gareth Joe, formerly Associate Strategy Director at branding agency Principals, as Brand Strategist. More

Upgrade for Research Platform iMotions

Jan 19 2024

Denmark-based behaviour analytics software firm iMotions has launched version 10 of its platform, promising 'deeper research possibilities with enhancements for setting up, building and managing studies and study design'. More

NIQ Partners for Post-Cookie Targeting Offer

Jan 18 2024

Consumer intelligence specialist NIQ has announced a deal with TruAudience, the marketing solutions division of global information and insights company TransUnion, combining FMCG purchase data with identity graph software to offer robust audience modelling. More

Launch of Sustainability Consultancy Canopy Edge

Jan 17 2024

A new consulting and advisory firm focused on Net Zero and corporate sustainability has been launched in Denver, Colorado. Canopy Edge's offer will include measurement and strategy for science-based targets, ESG reporting and program management, and advice on messaging. More

NIQ Partners with Databricks for Retail Solutions

Jan 17 2024

Consumer intelligence provider NIQ has joined forces with Databricks to develop a Supply Chain Solution for retail clients, combining the latter's Data Intelligence Platform with the former's Connect / Discover platform to promise more accurate demand forecasting and better personalization. More

Salesforce Unveils Insight and Personalization Tools

Jan 15 2024

CRM software giant Salesforce has announced a series of new data and AI-powered tools designed to enhance shopper experience by giving merchandisers and marketers a real-time understanding of customer behavior and preferences. The solutions are based on the firm's Einstein 1 Platform. More

iSpot Adds Streaming Metrics and Dashboard

Jan 12 2024

In the US, TV measurement company iSpot has launched a dedicated streaming measurement offering, with metrics for tracking audience consumption of CTV advertising, as part of its Unified Measurement platform. More

InfoSum Promises Secure Data Outside the Clean Room

Jan 10 2024

Data collaboration platform InfoSum has launched a new solution called Private Path, aiming to help client organizations securely maximize the value of first-party data outside the clean room environment. More

New Marketplace Offers Prosper Data in Smaller Chunks

Jan 9 2024

In Worthington, Ohio, consumer data and insights provider Prosper Insights & Analytics has announced a partnership with business data monetization platform DataPostie, which will make smaller bundles of Prosper's data available on demand via a Consumer Insights Marketplace. More

Partnership for HyphaMetrics and SambaTV

Jan 8 2024

Audience data and omniscreen measurement tech firm SambaTV has announced a partnership with independent cross-media dataset HyphaMetrics, combining data from the former's opted-in devices and the latter's panel. More

First Insight Launches Retail VoC App

Jan 5 2024

In Pittsburg, USA, retail sector VoC specialist First Insight, Inc. has launched an app called My INSIGHT, promising merchants, designers and planners better understanding of their consumers for purposes including assortment building and rationalization. More

New Partners Tap Experian's Identity Graph

Jan 5 2024

Consumer data giant Experian has announced new partnerships with media marketplace Sonobi and first party commerce data firm Attain. More

Mediametrie to Track Cross-Screen and OOH Viewing

Jan 4 2024

French TV measurement company Médiamétrie has expanded its services to measure viewing across four screens as well as Out-of-Home, as of this month. More

IAS Rolls Out 'Quality Attention' Measure

Jan 4 2024

In London, media measurement and optimisation platform Integral Ad Science (IAS) has rolled out Quality Attention, a new product combining media quality, eye tracking and machine learning. The firm says the resulting transparent metrics will help advertisers increase ROI and boost conversions. More

New HQ and Irish Launch for Insights Family

Jan 3 2024

The Insights Family, which provides intelligence focused on kids, parents and families, has relocated its Manchester headquarters to a larger space in the city centre, and has launched in the Republic of Ireland - described as its first 'Tier 2' market. More

NIQ Taps M&A Talent for New Innovation Labs

Dec 14 2023

Consumer data and analytics firm NIQ has announced the launch of NIQ Labs, an innovation center which it says will 'harness the collective power of top-tier talent and capabilities acquired through strategic M&As'. More

CTV Measurement Company EDO Partners with Experian

Dec 14 2023

TV ad measurement company EDO is to enrich its CTV ad outcomes data via a partnership with Experian, whose demographic attributes data will allow more granular measurement across the major TV platforms and manufacturers. More

Mel Crowther, 1962-2023

Dec 13 2023

DRNO's News Editor of seventeen years Mel Crowther passed away last week after a battle with cancer. Mel has been a wonderful colleague and the driving force in making this publication what it is today, as well as a well-loved figure in the industry, and I'm sorry I know her loss will come as a shock to a lot of you. More

Big Village Launches Audience Intelligence Platform

Dec 13 2023

Consumer insights firm Big Village has launched a platform called Audience Intelligence, promising to help clients understand, target and evaluate consumer and b2b segments. More

SightX Adds Key Driver Analysis Feature

Dec 13 2023

In New York, research tech firm SightX has added a Key Driver Analysis (KDA) feature to its platform, promising help in answering such questions as why customers buy and what makes them loyal. More

MikMak Partners with Circana

Dec 12 2023

In New York, commerce intelligence platform MikMak has announced a product upgrade and a partnership with consumer data giant Circana, promising clients data on off-line sales lift from digital marketing, along with help preventing cart abandonment and converting shoppers. More

Discuss Uncorks More Powerful Genie

Dec 7 2023

US-based tech insight provider Discuss has enhanced its capabilities for scaling qual research with the latest release of its People Experience Platform, featuring expanded 'Genie' generative AI tools and advanced global asynchronous research features. More

VideoAmp Unveils New Multi-Source ID Solution

Dec 7 2023

US-based media measurement, data and software solutions provider VideoAmp has a new Identity solution, integrating ID data from multiple providers in one system to help ensure advertisers and content owners their audience targeting is hitting the mark. More

OzTam's VOZ Enters Final Phase

Dec 6 2023

Australian TV audience measurement body OzTAM says its Virtual Australia (VOZ) measurement solution is on track for launch in 2024, with media agencies set to begin embedding the VOZ database in their systems in the coming months. More

Dashboard Launches for Transaction Processor Cantaloupe

Dec 6 2023

US-based self-service commerce solutions provides Cantaloupe Inc. has released two new analytics tools as part of its Seed Pro software platform: Seed Analytics and Seed Intelligence. More

Gracenote Launches Nexus Auto Data Platform

Dec 5 2023

Nielsen-owned entertainment data business Gracenote is launching an automotive data platform, giving easy access to its entertainment datasets for manufacturers looking to optimise in-car media experiences. More

Blue Yonder Wins Patents for Clickscape Device

Dec 5 2023

'In The Moment' emotive analytics firm Blue Yonder Research has been granted a patent in the US, UK and Europe for its Clickscape technology, which links measured emotions to specific moments in real time. More

New Barb Contracts Promise Faster and Richer Reporting

Dec 4 2023

UK ad currency provider Barb has awarded three contracts for audience measurement services: MetaBroadcast retains the metadata contract and adds the provision of interim overnight programme logs, while Clearcast will provide interim overnight commercial spot logs. More

Kantar Launches India Beauty Panel

Dec 4 2023

Kantar has launched a research panel focusing on the beauty industry in India, continuously tracking and reporting purchases made by shoppers across four categories: face, eyes, lips and nails. More

FreeWheel and OrkaTV Partner for FAST Sector Ad Buying

Dec 1 2023

In New York, TV ad marketplace FreeWheel has partnered with OrkaTV to provide marketers with a way to buy advertising in the free ad-supported streaming television sector (FAST). More

Billups Launches OOH Campaign Analytics Platform

Nov 30 2023

New York-based Out-of-Home ad services agency Billups has launched an analytics platform specifically for the tracking and measurement of OOH campaign performance; and the formation of Billups Labs, which will work on research and development for the firm. More

MrWeb Quarter Century News and Offers

Nov 29 2023

We are 25! On 29th Nov 1998 the first job ad appeared on mrweb.com. We're celebrating with the relaunch of our directories, under a new brand and with an ambitious new approach; and with Thank You's to our regular advertisers and some special offers for new ones. More

Signoi Adds 'Personalysis' Tool for Lifelike Personas

Nov 29 2023

UK-based insight and foresight platform Signoi has launched a tool called Personalysis, aimed at transforming data sources such as segmentation reports into lifelike Personas. More

Sponsorship Specialist Relo Expands in EMEA and APAC

Nov 28 2023

US-based, AI-powered sponsorship analytics platform Relo Metrics has expanded its broadcast viewing and valuation data into the Europe, Middle East and Africa region, as well as Asia Pacific. More

First European Launch for Kantar Validation Offer

Nov 28 2023

Kantar has announced the launch in Spain of its Campaign Audience Validation solution, which helps guide strategic decision-making for ad campaigns. More

Hawk Targeting Data Deal for Samba TV

Nov 24 2023

European omnichannel advertising company Hawk was announced a strategic partnership with audience data company Samba TV, promising more effective targeting for clients. More

ITV Launches Ad Impact Measures

Nov 23 2023

UK-based broadcaster ITV has launched two measurement solutions, Addressable Lift and TV Auction Boost, allowing clients to measure TV ad business outcomes including web traffic, sales and profit. More

Barb Hires, Sets Out Plan for CFlight Upgrade

Nov 22 2023

UK TV audience measurement and ad currency body Barb has outlined a timetable for its upgrade to unified TV advertising metric CFlight. The organisation has also hired Luca Vannini for the newly created role of Head of Campaign Audiences, leading delivery of total campaign reporting. More

InContext Launches Planogram Insights Model

Nov 22 2023

US firm InContext Solutions, which offers 3D simulation software for retail, has launched a behavioral insights prediction model called Arrangement AI, using machine learning and AI prediction models to generate insights for planogram arrangement concepts. More

Ipsos Launches Three Anti-Obesity Meds Studies

Nov 16 2023

Ipsos has launched three new syndicated studies monitoring the wider impact of anti-obesity medications. More

ViewersLogic Launches Audience Tool

Nov 15 2023

Consumer behaviour specialist ViewersLogic has launched a cross-platform media planning tool, fed by single-source data collected 24/7 from the firm's panel of consumers and using behaviour-based filters to identify target audiences. More

Kantar Debuts New Gaze Tools for Attention Measurement

Nov 14 2023

Kantar has launched a proprietary attention framework, which uses facial coding and new gaze monitoring components to give advertisers measures of both active and passive attention, and uncover how well ad content captures the attention of viewers on a second-by-second basis. More

Semcasting Gets Patent for Linking Audiences with Ads

Nov 14 2023

US-based cookieless targeting specialist Semcasting has received a new patent for an ad targeting system based on 'IP Media Zones', which integrate contextual audience preference with marketers' identify graphs. More

MHP Group Launches 'Reverb' Behavioural Science Offer

Nov 13 2023

Communications specialist MHP Group has launched a brand strategy offer called 'Reverb', building on its expertise in behavioural science to bring together strategy, creative, design and employee engagement. More

NIQ Launches Omnishopper Panel in Australia

Nov 9 2023

Consumer intelligence business NIQ has launched an omnishopper panel, which exceeds 30,000 Australian households and provides data for around 70 retail banners across a number of sectors. It is underpinned by a mobile consumer rewards app which captures data from 250,000 receipts per month. More

FreeWheel to Offer Audience Activation Across Screens

Nov 9 2023

In New York, TV ad marketplace FreeWheel has launched a tool called Audience Manager, promising publishers faster audience activation across screens. More

Relo Launches 'Census' Sponsorship Benchmarking Tool

Nov 8 2023

In the US, AI-powered sponsorship analytics platform Relo Metrics has launched a solution called 'Relo Census', allowing stakeholders to benchmark performance, identify market trends, and gather real-time competitive intelligence. More

YouthSight Founder Marks Launches Electrify Research

Nov 7 2023

Ben Marks, the founder and former CEO of London-based youth insight and panel business YouthSight, has set up a new MR agency called Electrify Research, aiming to improve understanding of home-owner decisions on heat pumps, EVs, rooftop solar and other green home options. More

Jon Peddie Opens Management Consulting Division JPRi

Nov 6 2023

Tiburon, California-based company Jon Peddie Research has launched a consulting division to be known as JPRi. The new unit will provide strategic advice on product pipeline, marketing roadmap, M&A opportunities, and internal efficiency for clients in the Game Tech market. More

Circana Partners with The Trade Desk

Nov 3 2023

Consumer data giant Circana has announced an agreement to give clients of marketing tech company The Trade Desk access to its Media Lift solution, providing authenticated audience targeting and multi-retailer measurement. More

Monetate Adds Journey Analytics Tool

Nov 3 2023

Dallas-based personalization platform Monetate has launched a Journey Analytics tool, allowing users to view and evaluate customer experiences and behavior, including comparison of different promotional or operational variants under consideration. More

Captify Branches Out with New CTV Campaign Measure

Nov 2 2023

US-based search intelligence platform Captify has launched TV Search Lift, a proprietary study which evaluates the success and outcomes of CTV campaigns using on-site search data. More

Nielsen Fuses TV Measurement with GWI Consumer Data

Oct 31 2023

Nielsen has partnered with consumer research platform GWI to launch 'the Nielsen GWI Fusion', promising clients 'more comprehensive insights' into US TV audiences, cross-media behavior and its drivers. More

Proximic Integrates with Ad Solutions Firm Cadent

Oct 31 2023

Cadent, a provider of advanced TV advertising solutions, has announced a partnership with Comscore's programmatic unit Proximic, integrating two of the latter's services into the Cadent Aperture platform. More

Collage Launches Cultural Insights Tool fluen.ci

Oct 30 2023

Cultural intelligence specialist Collage Group has launched an AI-based solution called fluen.ci which it says gives clients 'instant access to culture-centric, brand-specific insights'. More

DV to Measure and Verify Instacart Ads

Oct 30 2023

Digital media measurement and analytics provider DoubleVerify (DV) has announced a partnership with grocery tech company Instacart, allowing advertisers to verify media and optimize performance across the platform. More

Cint Adds Social Media to Lucid Impact Measurement

Oct 25 2023

Inight platform and sample exchange Cint has enhanced its attitudinal measurement product, Lucid Impact Measurement, with the integration of social media platform measurement. More

Kantar Adds New Generation of AI Features

Oct 24 2023

Kantar has announced a 'broad expansion' of AI capabilities within its brand strategy and creative development portfolio. They include Link subscriptions, to help stretch ad testing budgets; celebrity recognition in Link AI testing; predictive eye tracking; big data for threat detection; and help with 'sonic branding'. More

Bilendi & respondi Debuts Niche Sample Option

Oct 24 2023

Panel provider Bilendi & respondi has added a 'Niche Sampling' offer, giving access to 'incredibly specific target groups', including those based on geolocation, transport routes used, rare medical conditions, niche product consumption, sports interest and b2b characteristics. More

Social Standards Launches 'Brand Maps' Tool

Oct 23 2023

Social media analyst Social Standards has launched a solution called Brand Maps which identifies fast-growing brands - including new entrants to a market which have not yet realised their potential in stores - and profiles their audiences. More

PHD Aus Partners to Offer Beatgrid Cross-Media Measure

Oct 23 2023

Cross-media audience measurement solution Beatgrid has announced a partnership with marcoms firm PHD Australia, a part of Omnicom. More

Partners Launch Hockey Sponsorship Metrics

Oct 20 2023

In the US, AI-powered sponsorship analytics platform Relo Metrics has announced a strategic partnership with SponsorPulse to offer asset-level validation of sponsorship performance for the National Hockey League (NHL). More

New Blackbox Platform Takes Pulse of Singapore

Oct 20 2023

Singapore-based decision science firm Blackbox has partnered with Qualtrics to launch SensingSG, a platform giving real-time insights into community sentiments, attitudes and behaviour in Singapore. More

Ipsos Unveils Reputation Management Tool RISE

Oct 19 2023

Today sees the launch of Ipsos RISE, which combines the group's corporate reputation and public affairs expertise with AI to provide 'a ground-breaking platform for modern brand, risk and reputation management'. More

Nielsen Deal Heralds New Measurement Focus for Netflix

Oct 19 2023

Streaming service Netflix has made ad measurement a 'top priority', and will build on a recent partnership with Nielsen in the US to offer similar capabilities to partners in other countries, according to co-CEO Greg Peters. More

Attest Adds 'Video Responses' Feature

Oct 19 2023

Users of consumer research platform Attest can now enhance surveys with video responses, adding a qual element to the firm's existing quant offer and bringing them together in its dashboard. More

UK Firm Differentology Appoints Head of Clients

Oct 19 2023

Newcastle, UK-based research consultancy differentology has appointed Stuart Tagg as Head of Clients. More

NIQ Adds TikTok Shop Sales Measurement

Oct 18 2023

In the US, NIQ - once Nielsen's consumer data division - has launched a service measuring sales on social media eCommerce platform TikTok Shop, offering users data on sales volume, value and market share at the brand level. More

Nextdoor Launches New Ad Measurement Features

Oct 17 2023

Neighborhood networking service Nextdoor has launched new solutions to help users measure and optimize ad performance, both on- and off-line. More

Nielsen Aus Partnerships Widen Access to CMV Data

Oct 16 2023

In Sydney, Nielsen has partnered with audience tech firm Eyeota and synthetic population modeler RDA Research to offer Australian advertisers and marketers enhanced access to its CMV dataset (Consumer and Media View). More

Indeemo Adds Zoom / Teams Import and AI Analysis Tools

Oct 16 2023

In-the-moment video research platform Indeemo has upgraded its platform to allow users to import depth interview and focus group content directly from Microsoft Teams and Zoom, and to analyse them 'in minutes' using Generative AI. More

dentsu to Use VideoAmp Data for Ad Currency

Oct 13 2023

dentsu has announced agreements with seven media partners who will use the global marcoms group's own proprietary system for ad buying and placement. The system taps subsidiary firm Merkle's Merkury database and M1 audience profiles, and gets its audience estimates from VideoAmp. More

UK's Origin to Trial Samba TV ACR Approach

Oct 12 2023

Origin, the cross-media measurement initiative of the UK's advertising trade group ISBA, is to work with US-based cross-screen analytics provider Samba TV, to test television data from the latter's proprietary automated content recognition (ACR) technology. More

SurveyMonkey Adds MaxDiff Solution

Oct 11 2023

DIY online research pioneer and enterprise feedback platform SurveyMonkey has added MaxDiff Analysis features, using industry standard Best-Worst scaling methodology to assess respondent's preferences. Existing customers on Advantage or higher plans get the tools for free. More

Arbittier and Lee Launch New Healthcare Fieldwork Firm

Oct 10 2023

In New York, healthcare research veterans Jerry Arbittier and Chris Lee have launched Fusion Healthcare Fielding, offering 'full service fielding solutions' for the sector. More

Tesco, dunnhumby Extend Media and Insight Platform

Oct 10 2023

Supermarket giant Tesco and its data division dunnhumby have announced further new features on the Tesco Media & Insight Platform, including ads on 'Scan as You Shop' handsets, product placement options, and collaboration with the ISBA over standardisation of retail media measurement. More

Tobii Launches Mobile-Based UX Eye Tracking Tool

Oct 10 2023

Eye tracking hardware and software specialist Tobii has launched a product called UX Explore, allowing researchers to conduct eye tracking and attention measurement studies and tests at scale via mobile phones. More

Partners Combine Attention Data and Smart Bidding Tech

Oct 9 2023

Adelaide, Australia-based omnichannel attention measurement company Amplified Intelligence has partnered with AI firm Chalice Custom Algorithms to combine its attention data with smart bidding technology. More

Korean Launch for Nielsen Media Impact

Oct 6 2023

Nielsen has rolled out its Nielsen Media Impact (NMI) solution in South Korea, offering clients there deduplicated media consumption metrics across multiple platforms, via a single planning interface. More

Yabble's Virtual Audiences to Mimic Real Customers

Oct 4 2023

In New Zealand, insights platform Yabble has launched a product which offers real-time interaction with virtual audiences that emulate real customers. More

Brox.AI Gets Seed Funds for AI-Powered Brand Tracker

Oct 4 2023

AI-powered consumer brand tracker.Brox.AI, which was set up earlier this year by two of the creators of YouGov Signal, has raised $1.9m in a seed funding round. More

Intuit and Kantar Launch 'Media DOTS' Survey in HK

Oct 3 2023

Boutique agency Intuit Research has partnered with Kantar's Profiles division to launch a syndicated survey called Media DOTS (Media Data on Target Segments), tracking the profile, mindset, media habits and product consumption of the general population (aged 12 to 64) in Hong Kong. More

Storewise Launches PriceFind Competitor Pricing Tool

Sep 29 2023

In the US, independent grocer automation software provider Storewise has launched a tool called PriceFind, which delivers access to details about competitors' pricing on hundreds of everyday products, such as common grocery items. More

Chile Launch for Kantar Media Deduped Audience Tool

Sep 28 2023

Audience measurement division Kantar Media has launched its Campaign Audience Validation product in Chile. More

Affinity Partners to Close CTV Ad Loop

Sep 28 2023

CTV and cross-screen advertising company LG Ad Solutions has developed a targeting and measurement solution called LoopIQ, in partnership with consumer purchase insights firm Affinity Solutions. More

Launch of SagaCube Pan-African Consumer Data Service

Sep 27 2023

In Johannesburg, pan-African data and analytics firm Sagaci Research has announced the launch of SagaCube, a dataset based on regular questioning of consumers in 26 countries across the African continent. More

Quester Launches 'DRIVE' Brand-Building Methodology

Sep 26 2023

In the US, strategy and insights firm Quester has launched a brand-building methodology called DRIVE, which the company says 'puts real people and their love and emotional connection to brands at the heart of the creation process'. More

New Health and Wellness MR Agency Launches in France

Sep 25 2023

In Sorbiers, France, former QualWorld and SODA International employee Karolina Jasek has launched Conwalia, a full service boutique MR agency focused on on the health and wellness sector. More

i4i Launches Marketing Mix Optimization Tool

Sep 25 2023

In Needham, Massachusetts, data modeling and analytics provider in4mation insights (i4i) has launched Optimetry, described as an 'always-on' SaaS optimization tool giving clients access to 'marketing mix model data for dynamic scenario planning over the life of marketing campaigns'. More

One Minute to Midnight Opens Dedicated Quant Division

Sep 22 2023

Human insight business One Minute to Midnight has launched a dedicated global quantitative unit called 'One Minute to Midnight & Counting'. More

Freemavens Launches TILT Performance Diagnostic Tool

Sep 22 2023

London and China-based insights and analytics growth consultancy Freemavens has launched a machine learning model called 'TILT', to help businesses identify which real-world factors are impacting the performance of a category or brand. More

mindline Hires Five Former Happy Thinking People

Sep 21 2023

Full service research agency mindline has appointed five former execs from consultancy Happy Thinking People, for its new Berlin-based qual unit mindline explore. More

Wunderman Thompson Debuts Attention-based Testing Tool

Sep 21 2023

WPP-owned marcoms network Wunderman Thompson has launched an AI-powered creative testing tool called 'Reveal', which measures the attention and the emotional connections that people have with brand content. More

Kynetec Launches 'Interlytics' Predictive Tool

Sep 20 2023

Agriculture and animal health specialist Kynetec has launched a tool which integrates crop protection market data, sourced from growers, with data sources such as macroeconomic indicators, climate data and demographic trends, to provide a multi-faceted view of the agricultural market. More

Partnership for InMoment and Contentsquare

Sep 20 2023

US-based customer intelligence platform InMoment and digital experience analyst Contentsquare have partnered to help marketing CX teams visualize customer experiences and understand web site and mobile app visitor behavior. More

MarketCast Launches Brand Tracking+

Sep 20 2023

Los Angeles-based research company MarketCast has launched a brand tracking solution combining consumer data, ad performance data, and a 'brand fandom' framework, to help marketers understand how their brand's performance is shifting. More

Egan Launches Healthcare Fieldwork and Sampling Firm

Sep 19 2023

In New York, former Medefield and Dynata exec Brendan Egan has set up a healthcare fieldwork and sampling firm called Brightside Research Solutions, with targets including patients, healthcare professionals and healthcare B2B stakeholders. More

Healthcare Research Veteran Launches New Panel Firm

Sep 18 2023

In Idaho, USA, a new proprietary healthcare MR panel has launched. Enos Answers is led by CEO Jason Freeman, former COO of SurveyHealthcare. More

Untold Insights Launches AI Gen Z 'Persona'

Sep 15 2023

Untold Insights, which combines customer insights with AI, has launched a Gen Z AI persona through which it says users can have a 'direct conversation' and gain insights from their target audience segments. More

DoubleVerify Flags 'Made for Advertising' Sites

Sep 15 2023

Digital media measurement and analytics platform DoubleVerify (DV) has expanded its brand safety and suitability solution, allowing advertisers to monitor and avoid MFA (Made for Advertising) sites, and identify MFA content. More

Nielsen's Gracenote Launches FAST Program Service

Sep 12 2023

Nielsen's entertainment data provider Gracenote has launched a program to help content publishers and broadcasters get their 'Free Ad-Supported Streaming TV' (FAST) channels and programming distributed by major streaming platforms. More

Affectiva Adds Attention Metric to Emotion AI

Sep 12 2023

US-based facial analysis tech firm Affectiva has launched a new metric within its Emotion AI offering, measuring attention signals such as gazing away, speaking and drowsiness, on behalf of brands, advertisers, entertainment companies, and their market researchers. More

Krea Launches Agile Research Platform 'Kyte'

Sep 11 2023

Indian healthcare and medical fieldwork specialist Krea eKnowledge has launched an agile research offering called 'Kyte', promising rapid turnaround research services to pharmaceutical, life sciences and health-tech companies. More

Marin and HubSpot in Personalization Partnership

Sep 11 2023

US marketing analysis and digital marketing optimization specialist Marin Software has integrated with CRM platform HubSpot, allowing marketers to target audiences at the right moment with personalized experiences. More

Dynata to Integrate Comcast Viewing Data

Sep 8 2023

First-party data platform Dynata has signed an agreement with American multinational telecoms and media conglomerate Comcast, whose data will be licensed and integrated into Dynata's advertising solutions product suite. More

Kantar Launches Sensory Research Solution in India

Sep 7 2023

In India, Kantar has launched a solution called Sensory eValuate, which uses research to help evaluate consumer products using the five human senses. More

Insights-Based Consultancy SKIM Expands to Paris

Sep 7 2023

Insights-based consulting firm SKIM has opened an office in Paris, France - its fourth location in Europe and tenth worldwide. More

Latest Nielsen ONE Launch: No More Zeroes?

Sep 5 2023

Nielsen is to make the 'Big Data' element of its Nielsen ONE hybrid service 'available for measurement' this month. Although this has yet to gain accreditation, the MRC's George Ivie says he is not looking to block a move which appears to promise substantial benefits for smaller networks. More

Radiocentre Launches Audience Insight Tool

Sep 4 2023

UK commercial radio industry body Radiocentre has launched a free online tool called 'Audio Need-states Navigator', to provide media decision-makers with audience insight based on data from its Generation Audio study of listeners. More

Circana and Zappi Team for 'Guided Surveys' Solution

Aug 31 2023

In the US Circana, the company formed from the merger of IRI and the NPD Group, has launched what it describes as its first 'guided survey solution'. Fast Feedback Guided Surveys taps the consumer insights platform of partner firm Zappi and targets 'small to midsize CPG brands'. More

Sky Debuts 'Viewing Passions' Ad Targeting Tool

Aug 29 2023

Sky Media has launched an ad targeting tool called Viewing Passions, which uses the group's first party data to create and target audiences based on viewing of a particular show or channel / genre. More

AudienceLab Debuts Matching Tool

Aug 29 2023

In the US, AdTech platform AudienceLab has launched a proprietary audience graph, called XactMatch, providing a solution to match web site traffic to online profiles, without the use of cookies. More

TRA Partners to Launch Concept Testing Firm Ideally

Aug 25 2023

TRA Labs, the ventures arm of Australian insights firm TRA, has partnered with innovation studio Previously Unavailable to launch Ideally, a platform promising 'fast, affordable and accessible customer insights to help bring great ideas to life'. More

Census Bureau to Consult New Advisory Committee

Aug 25 2023

In the US, the Census Bureau has announced it will establish a new federal Advisory Committee to consult on meeting the challenges posed by the next decennial count in 2030. More

New Features for Financial Sector Data Platform

Aug 25 2023

In the US, financial institution customer engagement platform TotalExpert has upgraded its Customer Intelligence solution to help clients drive greater customer loyalty via greater understanding of their needs, and more personalized communication. More

Omnicom Inks Major Deals for Retail Data

Aug 24 2023

Marcoms giant Omnicom has announced an expansion of its partnership with corporate comms group Criteo to encompass digital shelf and other retail data; and a new deal between its OMG media services division and customer data science pioneer dunnhumby. More

Two New Ad Impact Measures from Reddit

Aug 24 2023

US-based online news aggregation, content rating and discussion web site Reddit has launched two new tools to help advertisers measure campaign performance: Reddit Brand Lift and Reddit Conversion Lift. More

NumberEight Launches ID-less Targeting Tool

Aug 23 2023

British-based behavioural intelligence platform NumberEight has unveiled an ID-less ad targeting product, Euclid Lite, allowing users to pitch ads based on age and gender without the use of any kind of personally identifiable information. More

QMS Unveils DOOH Post-Campaign Analysis Tool

Aug 21 2023

In Australia, outdoor digital media company QMS Media has launched Performance+, billed as the first audience based post-campaign analysis tool for the country's out of home advertising sector. More

Comscore Integrates SeeHer's Gender Equality Measure

Aug 21 2023

In the US, Comscore has partnered with the ANA's SeeHer movement and announced the launch of GEM Audiences, a digital planning tool providing advertisers with insights into the significance of gender equality for their target groups. More

Rekor Launches AI-Powered 'Vehicle Insite' App

Aug 21 2023

Columbia, MD-based 'roadway intelligence' provider Rekor Systems Inc. has launched an application called Vehicle Insite, promising bricks-and-mortar clients such as shopping malls, hotels, theme parks, destination resorts and casinos data on traffic patterns and individual vehicles. More

Merkle Launches Google Technology Practice

Aug 18 2023

Customer experience management (CXM) company Merkle has launched a Google Technology Practice, which it says will fulfil marketers' demands for customer experience solutions and privacy-centric measurement. More

Panels Veteran Keirans Launches Own Firm

Aug 17 2023

In the US, long-time industry exec AJ Keirans has launched a consulting and field services company called Good Human Partners (GHP). More

Kantar Worldpanel Expands to Dominican Republic

Aug 17 2023

Kantar has expanded its Worldpanel Central America (CAM) consumer panel to cover the Dominican Republic. The newly enlarged panel measures consumer behaviour across 63% more households in the CariCAM (Caribbean and Central American) region. More

Quotient Launches Digital Out-of-Home Offering

Aug 17 2023

US firm Quotient has launched a digital out-of-home (DOOH) offering, through which retailers can integrate their first-party data with its location-based intelligence and media measurement to identify the digital screens most likely to reach target consumers and increase store visits and sales. More

Qualtrics Launches AI-based Video Feedback Solutions

Aug 15 2023

In the US, experience management (XM) specialist Qualtrics has launched new purpose-built video feedback solutions, which use generative AI, real-time analytics and predictive insights to help organizations conduct 'smarter, faster research', and respond faster to customer needs. More

Relo Adds VideoAmp Data for Live Event Measures

Aug 15 2023

In the US, sponsorship analytics platform Relo Metrics is integrating viewing data from TV software and data platform VideoAmp, allowing clients to measure the value of on-camera sponsorships and brand exposure during a live event. More

Discuss Tie-In Enhances Alida Video Feedback Offer

Aug 14 2023

CX and insights firm Alida and insights platform Discuss have deepened their partnership to extend the former's qualitative research solutions, adding Discuss's moderator capabilities to Alida's managed service offering in its Video Discussions product. More

Extended Partnership for LiveRamp and Pinterest

Aug 14 2023

Data collaboration specialist LiveRamp has expanded its partnership with social media platform Pinterest to help advertisers target audiences on the latter's global platform. More

UM Launches 'Shoptimizer' Retail Media Tool

Aug 10 2023

Media agency network UM, part of IPG Mediabrands, has launched a tool called Shoptimizer, providing data to help brands allocate budgets, improve measurement, optimize their retail offer and be more agile. More

Julian Adams Launches De Novo Research

Aug 7 2023

In the UK, long-time Illuminas exec Julian Adams has launched an agency called De Novo Research, which will aim to 'understand people through the summation of their experiences'. More

Dentsu / Merkle in AI Partnership with Salesforce

Aug 4 2023

Marcoms network Dentsu and its data-driven customer experience management (CXM) firm Merkle have partnered with CRM firm Salesforce to help brands use generative AI to deliver, manage and optimize connected customer experiences. More

Tawasol Launches MENA Region Omnibus

Aug 3 2023

MENA-focused online research firm Tawasol has launched a fortnightly omnibus called Omniview, promising organizations in the United Arab Emirates, the Kingdom of Saudi Arabia and Egypt 'rapid and affordable' market intelligence. More

OMG Launches 'Impact' ESG Tracking Tool

Aug 3 2023

Omnicom Media Group (OMG) UK has launched an environmental, social and corporate governance (ESG) tracking tool called OMG Impact, to measure media owners' ESG practices and benchmark them against media investment strategies. More

AnalyticsIQ Adds Claritas PRIZM Segmentation Codes

Aug 3 2023

US-based predictive analytics specialist AnalyticsIQ has partnered with consumer segmentation firm Claritas, allowing clients to use the latter's PRIZM Premier segmentation codes combined with people-based marketing data, to conduct personalized marcoms programs. More

Launch of New Product Specialist 'Innovate Wisely'

Aug 1 2023

In the US, four former execs of new product advisory service Top Box Associates have launched a research agency called Innovate Wisely, focused on new product development. More

Prosper Launches 'AI Bundle' Consumer Dataset

Jul 31 2023

In the US, business intelligence solutions firm Prosper Insights & Analytics has launched a tailor-made consumer dataset called the Prosper AI Bundle, to provide companies with the data needed to train predictive and representative machine learning applications. More

IAS Launches YouTube Shorts Ad Measures

Jul 28 2023

Media measurement and optimisation platform Integral Ad Science (IAS) has launched ad measurement tools for YouTube Shorts, through which users create short-form videos that are up to 60 seconds long. More

Horizon Adds Location Data to blu.

Jul 27 2023

In the US, media agency Horizon has added Precisely PlaceIQ movement and location data to its marketing platform 'blu.', allowing brands to connect online and off-line activity and understand what is driving consumers in the physical world. More

IAS Teams with Criteo for Ad Safety and Quality Tool

Jul 25 2023

Media measurement and optimisation platform Integral Ad Science (IAS) has announced an integration with PR and media company Criteo, offering a product for measuring onsite quality metrics for retail media. More

Fuel Cycle Launches Audience Access 'Engine'

Jul 24 2023

US firm Fuel Cycle has launched a platform called Research Engine, promising brands access to any audience through dynamic insights communities and global networks. More

Partners to Study Gambling in India

Jul 24 2023

iGaming industry lead generation and performance marketing firm ENV Media has partnered with Ken Research, to conduct surveys and deliver case studies around Indian gambling behavior. More

Ipsos Launches 'Creative|Spark Early'

Jul 24 2023

Ipsos has added an early-stage creative development solution to its platform - 'Creative|Spark Early' - to enable users to screen creative ideas, visuals, storyboards" and videoboards for advertisers in as little as 24 hours. More

Comcast Data Deal Strengthens Nielsen One

Jul 20 2023

Nielsen has announced a multi-year renewal of its agreement to license Comcast's return path data for its de-duplicated audience measurement solution Nielsen One. The new deal also broadens usage to include local TV measurement across all the 94 media markets the two companies share. More

Wiland Launches US Purchase Intent Data Suite

Jul 19 2023

In Niwot, Colorado, marketing data firm Wiland, Inc, has launched a suite of products based on analysis of spending / intent signals, promising to help clients predict who will buy from 'any brand' across multiple sectors. More

Partnership for ViewersLogic and Ebiquity

Jul 18 2023

In the UK, consumer behaviour data company ViewersLogic is partnering with media investment analysis specialist Ebiquity, integrating the data from its Single-Source Data Panel (SSD Panel) with Ebiquity's media optimisation platform. More

Anzu and IAS to Measure 3D In-Game Media Quality

Jul 13 2023

In-game ad solution Anzu and media measurement and optimization platform Integral Ad Science (IAS) have launched a solution to measure viewability and invalid traffic (IVT) across 2D and 3D gaming environments, and track them within the IAS Signal reporting platform. More

Ipsos Launches FastPack Pack Screening Tool

Jul 11 2023

Ipsos has launched a pack screening tool called FastPack, grounded in behavioural science and promising results in as little as four hours. The tool is currently available on the global group's self-service online MR platform Ipsos.Digital, in the US, the UK, Australia, India and South Africa. More

Shapiro+Raj Opens Dedicated Technology Practice

Jul 11 2023

Brand and marketing insights company Shapiro+Raj has opened a dedicated Technology practice, headed by long-time tech industry researcher Scott Swigart, with support from a team of eight tech-domain researchers. More

Speedeon Adds Life Event Data

Jul 11 2023

In the US, consumer intelligence solutions provider Speedeon Data has added 'life event data' to its AudienceMaker platform, including information on moving home, marriage, divorce, parenthood and change in income. More

Metyis Opens Business Analytics Hub in North Portugal

Jul 10 2023

Amsterdam-based big data and advisory services provider Metyis has opened an eCommerce, advanced business analytics, and technology and data hub in Gondomar, Portugal, and extended its partnership with German luxury clothing brand HUGO BOSS. More

Streaming TV Measurement Firm AdMatch Launched

Jul 7 2023

In Australia, the founders of media agency AdUnion have launched a streaming TV measurement and optimisation business called AdMatch. More

Circana Launches AlwaysOn Analytics

Jul 4 2023

Consumer behaviour specialist Circana, formed from the merger of IRI and The NPD Group, has launched a solution called 'AlwaysOn Analytics', allowing clients to analyze real-time data using advanced algorithms, to give immediate insights. More

Sojern Platform Adds AI-powered Travel Audiences

Jul 4 2023

Travel sector specialist Sojern has enhanced its Travel Marketing Platform with AI-powered audience segments, to help marketers target the right customer groups and maximise ROI. More

DeepIntent to Offer Measurement for Pharma Advertisers

Jun 30 2023

In New York, healthcare AdTech company DeepIntent has launched a solution which gives connected TV (CTV) publishers and platforms access to a suite of audience measurement and optimization solutions for pharma campaigns. More

Toluna Start Adds Automated MaxDiff Solutions

Jun 29 2023

Insights tech and panel provider Toluna has added four standalone MaxDiff solutions to its end-to-end platform, Toluna Start, allowing clients to integrate a MaxDiff question into their surveys and quickly identify which names, taglines, claims and varieties matter most to their target audiences. More

Bastion Insights Launches Golden Voice CALD Community

Jun 29 2023

In Australia, MR and customer experience consultancy Bastion Insights has launched a research panel called Golden Voice Community, to understand the divide between culturally and linguistically diverse (CALD) groups and the wider community. More

SpotQuest Debuts Restaurant Location and Pricing Tools

Jun 29 2023

Singapore-based automated location intelligence platform SpotQuest has partnered with hospitality agency The Cutting Edge to launch two services in the Middle East market: a tool called Food and Beverage Location Intelligence, and a Menu Price Benchmarking AI platform. More

StackAdapt Launches DIY Footfall Attribution Solution

Jun 28 2023

In Canada, programmatic advertising platform StackAdapt has launched a self-service footfall attribution solution, allowing US-based brick and mortar advertisers to quantify the influence of online advertising on offline visits. More

Veritonic Now Measuring Podcast Consumption on YouTube

Jun 27 2023

New York-based audio analytics and research platform Veritonic has launched a feature measuring the impact of traffic originating from YouTube, as well as podcast and streaming audio channels. More

Havas and Adelaide Launch 'Meaningful Ad Unit'

Jun 26 2023

In North America, Havas Media has partnered with attention measurement specialist Adelaide to build a proprietary advertising attention measurement metric called the 'Meaningful Ad Unit' (MAU). More

Canvas8 Launches Behavioural Insight Toolkit

Jun 26 2023

In the UK, behavioural insights agency Canvas8 has launched 'Toolkit' - a suite of five products for 'fast turnarounds, agility and affordability'. Leading the launch is Becca Smith, who has been named 'Head of Toolkit'. More

DoubleVerify Expands Meta Partnership to Reels

Jun 22 2023

Digital media measurement, data and analytics platform DoubleVerify (DV) has extended its partnership with Meta, to enable media measurement and help maximize advertiser performance on Meta's Facebook and Instagram Reels. More

DoubleVerify Opens in Three Asian Markets

Jun 20 2023

Digital media measurement, data and analytics platform DoubleVerify (DV) is launching business operations in Indonesia, the Philippines and Vietnam, promising more local support for a growing client base across Southeast Asia. More

NIQ Expands Brandbank to UAE and The Philippines

Jun 20 2023

Consumer intelligence giant NielsenIQ (NIQ) has expanded its Brandbank solution into the UAE and the Philippines, strengthening its global retailer distribution network via collaborations with major omnichannel retailers including Spinneys and NCCC. More

Outbrain Launches Attention-Based Platform Onyx

Jun 20 2023

Ad tech company Outbrain has launched a platform called Onyx which promises to help clients optimise digital display and video ads for user attention. More

IAS Adds Facebook Reels Measurement

Jun 20 2023

Media measurement and optimization platform Integral Ad Science (IAS) has launched ad measurement tools for Meta's Facebook and Instagram Reels videos, including viewability and invalid traffic measurement. More

Affinity Widens Access to Consumer Purchase Insights

Jun 20 2023

Affinity Solutions, which analyzes consumer spending data to help clients with their targeted marketing initiatives, has added its Consumer Purchase Insights as a central offering on the Snowflake Marketplace. More

GreenBook Joins MrWeb Global Job Board Alliance

Jun 19 2023

MrWeb has partnered with insight sector organisation GreenBook, publisher of the GRIT Report and the GreenBook Directory, and organiser of IIEX events, to further expand the reach and appeal of its job board, currently in its 25th year. WIRe (Women in Research) and ESOMAR are already partners. More

Australia's Are Media in Roy Morgan Social Media Deal

Jun 19 2023

Australian media group Are Media has expanded its partnership with MR firm Roy Morgan to gather exclusive worldwide audience insights from its network of social media channels. More

GroupM Launches 'Total TV Measurement'

Jun 16 2023

WPP's media investment company GroupM has launched a service called Total TV Measurement, which it says will help its clients in the UK understand the value of addressable TV. More

Havas Rolls Out CSA Consumer Analytics Brand Globally

Jun 16 2023

Havas Media Network (HMN) has rolled out its CSA consumer behavior specialist business across its global network, promising clients improved understanding of customer data and higher ROI through analytics and machine learning solutions. More

Yahoo Partners for High Attention Segments Offer

Jun 16 2023

In the US, Yahoo Advertising has partnered with attention-based measurement specialist Adelaide to introduce high-attention, pre-bid segments through its Yahoo DSP platform, which includes tools for data analysis, automated bidding and ad campaign optimization. More

Launch for Customer Interaction Analyst Glyphic AI

Jun 15 2023

London-based customer interaction analysis specialist Glyphic AI has launched out of stealth with $5.5m in a pre-seed funding round. More

datafuelX Launches Ad Optimization Platform

Jun 12 2023

TV multi-currency analytics and tech solutions provider datafuelX has announced the launch of M3, a full-service SaaS platform allowing customers to optimize advertising by audience GRPs, impression, eCPMs, index and reach. More

Amplified Intelligence Refines Attention Measurement

Jun 12 2023

Australian-based omnichannel attention measurement company Amplified Intelligence has upgraded its attentionPLAN tool to add what it calls Attention-Adjusted Reach Curve (AARC) functionality - filtering out non-attentive impressions. More

GMO Adds PlaytestCloud Games Testing to Asia Panel

Jun 8 2023

Tokyo's GMO Research has partnered with playtesting and games user research platform PlaytestCloud, to offer online user testing services for mobile games on GMO's ASIA Cloud Panel. More

Salesforce Launches AI Personalization Tools

Jun 8 2023

US CRM giant Salesforce is launching two tools - Marketing GPT and Commerce GPT - to help users personalize every campaign and shopping experience with generative AI. More

Kantar Ramps Up Creative Testing with LINK+ Launch

Jun 6 2023

Kantar has launched an ad creative testing solution called LINK+, built on its LINK normative advertising database and integrating the firm's ad testing capabilities into one solution, with results available in as little as six hours. More

Dynata Rolls Out inBrain Rewards Platform in APAC

Jun 6 2023

First-party data platform Dynata has rolled out its proprietary inBrain survey-based monetization platform to the Asia Pacific region - specifically in Australia, India, Japan and New Zealand, with other Asian markets scheduled this year and next. More

Australia's Radio 360 Launches

Jun 5 2023

In Australia, industry body Commercial Radio & Audio (CRA) is to launch its audience measurement system 'Radio 360' tomorrow, 6th June, with the release of the third GfK metropolitan radio survey of the year. More

IPG and D-Wave Quantum to Build 'High Value' Audiences

Jun 5 2023

Ad agency network Interpublic Group (IPG) and Canadian quantum computing company D-Wave Quantum have announced they will be collaborating on the research and development of quantum-hybrid applications for customer targeting. More

Resonate Launches rAI for Consumer Data at Scale

Jun 5 2023

In the US, consumer data and intelligence specialist Resonate has launched an AI modeling infrastructure called rAI, transforming massive amounts of raw data into continuously updated attributes allowing users to understand some 230 million consumers. More

VideoAmp and TransUnion Launch Cross-Media Measure

Jun 1 2023

In the US, VideoAmp's TV software and data platform has been integrated with TransUnion's TruAudience marketing solutions business, to create an analytics solution for cross-platform media measurement and optimization. More

MDS Launches Insights Solution for Mobile Operators

Jun 1 2023

In the UK, B2B and B2C billing solutions provider MDS Global has launched a marketing decision intelligence platform called MDS DecisionAI, providing insight to mobile network operators (MNOs), mobile virtual network operators (MVNOs) and sub-brands, as well as fixed line operators. More

Apollo Intelligence Adds ML-based Sampling Intel

Jun 1 2023

Apollo Intelligence, which provides insights to the healthcare and life science industries, has upgraded its platform with machine learning (ML) sampling-based intelligence to research the right healthcare professional panelists at the right place and time. More

ITV Launches Geo-X Campaign Tools for Advertisers

May 26 2023

UK broadcasting group ITV has launched a free measurement consultancy for its advertisers, called Geo-X, providing tools for them to run 'geo experiments' to prove the effectiveness of their campaigns. More

Brandwatch Adds Reddit Audience Research Option

May 26 2023

Brighton, UK-based social media listening and content marketing analytics firm Brandwatch has expanded its MR offering with the addition of Reddit Social Panels, tapping the consumer discussion site's communities and posts for fast, in-depth audience analysis. More

Human8 Partners with Japan's SevenSeas

May 25 2023

Ghent, Belgium-based consumer insight provider Human8, until recently known as InSites Consulting, has partnered with Japan-based SevenSeas Marketing Research, to help the latter develop communities for its clients in Japan. More

AppsFlyer Adds PC and Console Measurement

May 25 2023

In the US, mobile app measurement and attribution platform AppsFlyer has expanded its cross-platform capabilities to include PCs and consoles, enabling game developers, marketers and studios to optimize their campaign measurement. More

Comscore and Adlook in Ad Measurement Deal

May 23 2023

Comscore has partnered with brand growth platform Adlook, promising to help clients 'unlock' the way they measure advertising effectiveness across multiple devices and types of media. More

System1 Measures Digital Ad Attention and Response

May 22 2023

London-based advertising effectiveness specialist System1 has launched a new service called Test Your Ad Digital, which it says will predict and improve the commercial impact of digital advertising. More

Publisher DDM Launches D/Cipher Ad Targeting Tool

May 22 2023

New York print and digital publisher Dotdash Meredith (DDM) has launched an ad targeting tool called D/Cipher, facilitating intent-based targeting at scale without cookies. More

Quini Adds mobile Phone Wine Data Service

May 18 2023

Wine consumer sensory and attitudinal data platform Quini has launched a standalone interactive analytics solution, allowing professionals in the sector to view and share wine product insights via their mobile devices. More

Voxpopme Debuts 'First' AI-Powered Video Survey Tool

May 18 2023

Video insights provider Voxpopme has launched what it claims is the first AI-powered video survey - Smart SurvAI - allowing insights professionals to create survey questions with the help of OpenAI's ChatGPT. More

Africa's Pierrine Launches Development Division

May 18 2023

Africa-based MR and strategy firm Pierrine Consulting has launched a Development Studies division in Lagos, Nigeria, to help clients understand the social, economic and political dynamics that shape communities and impact development outcomes. More

Nielsen Finds Final Replacement for Audio Paper Diaries

May 15 2023

Nielsen has said it will phase out the last paper diaries for radio listening by 2025, replacing them with mobile diaries allowing data collection via mobile phones, tablets and laptops. More

NBCU to Offer Comscore Currency for Local Ads

May 15 2023

Media group NBCUniversal has extended its partnerships with measurement firms Comscore and InnovidXP, allowing advertisers to transact in local markets using the former's data, and analyse impact in more depth via the latter. More

Warner Bros. Discovery Picks 'Measurement Allies'

May 12 2023

Media and entertainment giant Warner Bros. Discovery has announced new measurement and attribution partnerships with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotyly, to demonstrate the impact of ad campaigns across its portfolio. More

TMcK Research Launches Happenin'? Scottish Omnibus

May 11 2023

Glasgow-based Taylor McKenzie Research (TMcK) has launched a quarterly omnibus called Happenin'?, to provide a representative snapshot of Scottish opinion. More

Talking Medicine Adds 'Drug-GPT' Tool to PatientMetRx

May 11 2023

Patient intelligence company Talking Medicines has added a tool called Drug-GPT to its PatientMetRx platform, to provide healthcare ad agencies with insights about the lived experience, opinions and sentiment of patients and healthcare professionals (HCPs). More

Zendesk Launch Links Brands with Shopper CX Journeys

May 11 2023

In the US, customer experience specialist Zendesk has launched a solution called 'Conversational Commerce', to connect brands with shoppers and their experiences throughout their digital journeys. More

Forsta Adds Data Viz Tool to HX Platform

May 9 2023

Research software and solutions firm Forsta has added a self-serve visualization and data storytelling solution called Forsta Studio Canvas to its Human Experience (HX) Platform, combining data with imagery to illustrate the journey of customers and employees. More

MiQ Launches 'Consumer Link' Shopper Intel Solution

May 9 2023

Marketing intelligence provider MiQ has launched a shopper intelligence solution called Consumer Link, combining transaction, media consumption, geo-contextual and behavioral data in a single platform, allowing the creation of personalized campaigns throughout the shopper journey. More

Prevision Launches Tradespeople Omnibus

May 5 2023

In the UK, data collection provider Prevision Research has launched an omnibus service called Trade Tracker, offering access to data on tradespeople such as builders, decorators, electricians, plumbers, handymen and roofers. More

Canela Media Debuts Hispanic OTT Audience Solution

May 5 2023

In the US, digital media experience specialist Canela Media has launched an advertiser solution called Canela Connect, based on the identification of US Hispanic audiences of English and Spanish language OTT platforms. More

Kantar Launches BrandNow Always-on Tracker

May 4 2023

Kantar has launched an 'always-on' brand performance tracker called BrandNow, delivering daily benchmarks and short-term forecasts for 25 product and service categories. The solution is initially available for tracking US and UK markets. More

IAS and Lumen Partner for Improved Attention Measure

May 2 2023

Digital media measurement and verification firm Integral Ad Science (IAS) has partnered with attention measurement platform Lumen Research, to provide clients with an improved way to track which ad impressions have captured attention and are likely to lead to a business result. More

Zappi Expands Amplify with Help from Major Brands

May 2 2023

Automated consumer insights platform Zappi has expanded its Amplify ad development system, co-developed by consumer brands including PepsiCo, McDonald's and Reckitt, to help marketers optimize and validate their digital and TV advertisements at every stage of the creation process. More

Pureprofile Expands Panel through ShopBack Deal

Apr 28 2023

Australia-based consumer data company Pureprofile has expanded its research panel through a partnership with AsiaPacific shopping rewards and payments platform ShopBack. Shoppers can earn cashback by completing surveys. More

Norstat to Report on European Consumer Views

Apr 28 2023

Data collection company Norstat has launched an initiative called 'Norstat Quarterly Data', reporting on the views of consumers from fifteen countries across Europe. More

ONS to Launch Shopping Price Comparison Tool

Apr 28 2023

In the UK, the Office for National Statistics (ONS) is launching a shopping prices comparison tool, to allow users to track average price trends of items relevant to them. More

Acast Launches Podcast Audience Segments

Apr 27 2023

Acast has expanded its self-serve podcast ad platform, to enable advertisers to target listeners based on Nielsen audience segments across Acast's more than 92,000 podcasts. The new Audience Segments service is available in the US, Canada and Australia. More

NIQ Launches Omnisales Measure in Western Europe

Apr 26 2023

Consumer intelligence business NIQ, previously known as NielsenIQ, has launched a solution called Omnisales in France, Germany, Italy, Spain, and Great Britain, integrating its data assets across point-of-sale (POS) retail measurement data, and Foxintelligence's online purchase data. More

Alida Adds Mobile Feedback App to TXM Platform

Apr 25 2023

Experience management firm Alida has enhanced its Total Experience Management (TXM) platform, with the addition of a mobile feedback app to help organizations build 'stronger connections with hard-to-reach customers'. More

Launch for foodmrx Consumer Insight Platform

Apr 24 2023

In Manchester, UK, former Insights Family product chief Jonathan Watson has today launched a new insight platform focused on the food and drink sectors, with tools covering brand and media tracking, consumer profiling and trend-spotting, backed by 1,000 shopper interviews each month. More

Norstat Rolls Out TestingTime UX Recruitment in Sweden

Apr 21 2023

European data collection and MR agency Norstat is rolling out its TestingTime self-service user experience (UX) respondent recruitment platform to Sweden. More

Epsilon Adds Samba TV Viewing Data to PeopleCloud

Apr 21 2023

Publicis-owned data company Epsilon is integrating Samba TV's OTT and linear television viewing data into its PeopleCloud, which measures the connection between digital ads and consumer events such as purchases. More

Sprout Social Adds AI Features

Apr 21 2023

In the US, social media engagement and analytics specialist Sprout Social is launching a series of artificial intelligence features, combining its proprietary machine learning (ML) and automation capabilities with OpenAI's GPT model. More

Samba TV Partners for French Market Solution

Apr 20 2023

US-based cross-screen television insights and analytics provider Samba TV has partnered with European TV analytics provider Admo.tv, to bring a new measurement and attribution solution to the French market. More

Affinity 'Comet' Ties Advertising to Commerce

Apr 20 2023

In the US, consumer purchase insights company Affinity Solutions has launched an intelligence platform called Comet, which uses consumer purchase signals to help marketers plan, activate and measure media. More

Altiant Expands Millionaire Media Analysis in Asia

Apr 17 2023

Luxury markets specialist Altiant has expanded its Millionaire Media Consumption Subscription service to Hong Kong and Singapore. More

ThinkNow Launches 'Base' Panel Management Software

Apr 14 2023

US Hispanic and multicultural markets research specialist ThinkNow has launched proprietary panel management software called ThinkNow Base. More

Nielsen Debuts 'Total Line Reporting' for Audio

Apr 13 2023

Nielsen has launched an audio measurement service called Market-Wide Total Line Reporting (TLR) to enable clients in PPM (Portable People Meter) markets to gain a market-wide view of streaming audio consumption. More

European Launch for Savanta MillionaireVue Omnibus

Apr 13 2023

Next15 insight subsidiary Savanta has rolled out its MillionaireVue quarterly omnibus in six European markets - France, Germany, Italy, the Netherlands, Spain and Switzerland. More

Kantar Launches China Panel, Expands in India

Apr 6 2023

Kantar has announced a new growth strategy for the APAC region; launched a tailored platform in China; and plans to quadruple the size of its Indian panel. More

Amplitude Upgrades A/B Testing and Experiment Platform

Apr 6 2023

In the US, digital optimization specialist Amplitude has enhanced its product experiment platform, Amplitude Experiment, to help simplify A/B testing and run concurrent experiments without exposing users to more than one testing scenario at a time. More

GfK and Minderest in Pricing Intelligence Partnership

Apr 5 2023

GfK and price intelligence company Minderest have partnered to provide retailers and manufacturers with a 'comprehensive overview' of current prices in their markets, as well as recommendations for price adjustments, using the latter firm's smart updating online shelf price information. More

MRI-Simmons in Advanced Ad Deal

Apr 4 2023

US consumer insights provider MRI-Simmons and Spanish-language media company TelevisaUnivision have partnered to enable advertisers to use the former's psychographic and behavioral consumer variables, including insights into English and Spanish-speaking Hispanics. More

Allison+Partners Launches 'M365' Multicultural Offer

Apr 3 2023

Marketing and communications agency Allison+Partners has launched a multicultural marketing offering called M365, comprising a team with expertise in 'ensuring diverse consumer groups are seen, heard and valued every day of the year'. More

Ipsos Partners with Video Feedback Firm Discuss

Mar 30 2023

In the US, Ipsos has partnered with video feedback platform Discuss to enhance its offering in live virtual feedback and fast online qual, among other areas. More

System1 Adds Audio to 'Test Your Ad' Tool

Mar 30 2023

Behavioural science-based marketing and MR consultancy System1 has added an audio-only element to its 'Test Your Ad' tool, allowing advertisers to optimise their audio ads for different audiences. More

CIMM Launches Study on Use of Smart TV Viewing Data

Mar 30 2023

In the US the Coalition for Innovative Media Measurement (CIMM) has launched a study evaluating opportunities to improve the use of Smart TV data in measuring advertising and programming. More

Ipsos Unveils Solutions for Quick Service Restaurants

Mar 24 2023

Ipsos has launched a set of specialized, end to-end innovation solutions for Quick Service Restaurants (QSR), which it says will fuel development and optimization at any stage of the product life cycle. More

InMoment Adds AI-Based Feedback Summarizer

Mar 24 2023

US-based customer intelligence platform InMoment has added new features including 'Smart Summary Generator', based on AI technology ChatGPT, into its Experience Improvement (XI) Platform. More

Upgrade for Automotive Customer Data Firm Affinitiv

Mar 24 2023

Automotive sector data-driven marketing and software solutions firm Affinitiv has enhanced its Customer Data Platform offering, promising to improve how dealers and OEMs communicate with customers throughout their journey. More

Car Radio Listener Insights Portal Launches

Mar 23 2023

In the US, audio, imaging and sensing technology provider DTS has launched a solution called 'DTS AutoStage Broadcaster Portal', offering radio broadcasters insights into how listeners are engaging with their content from their cars. More

MMR Adds Nexxt API to Consumer Surveys

Mar 23 2023

In the UK, consumer and sensory research agency MMR Research has partnered with conversational AI company Nexxt Intelligence, to integrate the latter's inca SmartProbe API service into its consumer surveys. More

Vision One Launches System1-Based Unit

Mar 21 2023

Market and customer research company Vision One has launched an Advanced Research Unit (ARU), staffed by neuromarketing and insight specialists. The new team will focus on understanding the conscious and unconscious decisions and motivations driving consumer purchasing behaviour. More

Comscore Launches Dedicated Programmatic Arm

Mar 17 2023

Comscore has launched a dedicated programmatic targeting division called 'Proximic by Comscore', which will provide end users with access to more than 2,600 predictive, ID-less audiences and content-level solutions across CTV, linear, digital, DOOH and audio. More

AppsFlyer Launches ROI Measure

Mar 16 2023

Mobile app measurement and attribution platform AppsFlyer has launched a return-on-investment (ROI) measurement suite called 'ROI360', which offers a unified platform for both cost aggregation and revenue measurement. More

Kantar Debuts Trends and Behaviour Tool Digital Mirror

Mar 13 2023

Kantar has launched an advanced analytics solution called Digital Mirror, using NLP and advanced graph and correspondence analysis to spot trends and map them to off-line consumer and product segmentations. More

Leger Integrates Ressac to Form Leger DGTL

Mar 13 2023

Canadian polling, MR and strategy provider Leger has launched a research-driven digital performance agency called Leger DGTL, integrating its performance measurement agency Ressac in the process. More

Zeta Adds Forecasting and Audience Scoring Features

Mar 13 2023

New York-based customer lifecycle marketing company Zeta Global has added new features to its Zeta Marketing Platform (ZMP), to predict the results of an individual ad or series of campaigns across all paid and owned channels, and to recommend target audiences based on intent. More

Qualtrics and Twilio Launch Tool for Personalized CX

Mar 13 2023

Experience management specialist Qualtrics and customer engagement platform Twilio are introducing a 'no-code connector', promising clients the ability to deliver more personalized customer experiences by combining operational and CX data in a unified view. More

Intra Adds Panels in Eighteen New European Markets

Mar 9 2023

Online panel provider Intra Research has expanded into eighteen new territories, bringing the total number of European countries it covers to 34. More

MFour Adds 'Journeys Marketplace' Feature

Mar 9 2023

Mobile research specialist MFour has added a solution called Journeys Marketplace to its Studio platform, providing users with access to 650 million rolling quarterly behavioral events such as app usage, web browsing history, and location visitation - for instant analysis. More

ON24 Launches Engine to Analyze Audience Behavior

Mar 7 2023

In San Francisco, digital engagement platform ON24 has launched an AI engine helping enterprises to analyze audience behavior, generate content, scale personalized experiences and uncover buying intent data. More

Holden Launches Asia Physician Panel Association

Mar 3 2023

China-based fieldwork and research agency Holden Healthcare has established a partnership alliance called the Asia Physician Panel Association (APPA), aiming to enhance physician panel access across APAC, inclusive of difficult to access markets. More

Mediaocean's Flashtalking Gets Extra MRC Accreditation

Mar 2 2023

In the US, the Media Rating Council has extended accreditation for ad buying and data platform Mediaocean, reflecting the fact that its Flashtalking ad serving unit and Protected Media ad fraud service now incorporate verification metrics across all channels, including CTV. More

RAIDAR Up to Speed: Today's News in Tomorrow's Chart

Mar 1 2023

MrWeb's RAIDAR real-time ranking of top companies operating in analytics, insight and data is now fully operational, and you'll see financial results, CEO changes and other items from tonight's Daily Research News reflected in tomorrow's top 40. More

QuestionPro Buys to Expand Healthcare Business

Feb 28 2023

US survey software and solutions firm QuestionPro has acquired Pundit Consultantz, a healthcare innovation and go-to-market commercialization consultancy based in Chicago. Pundit's founder and CEO Arti Bedi Pullins becomes QuestionPro's President and Chief Healthcare Officer. More

Behaviorally Launches Cross-Channel Shopper Tools

Feb 28 2023

Shopper insights firm Behaviorally has extended its TransactionPath suite with the launch of two new services, ShelfPath and DecisionPath, designed to understand 'New Retail' consumers shopping seamlessly across physical, social and other digital channels. More

Savanta Launches European Consumer Confidence Survey

Feb 24 2023

Next15's data, MR and advisory company Savanta has launched its first European Consumer Confidence survey, which will be run quarterly to understand a range of factors, including awareness of brands' sustainability and data privacy actions. More

dunnhumby Launches Product Modification Measure

Feb 23 2023

In the UK, consumer insights provider dunnhumby has launched a tool called Revenue Growth Planner, to enable consumer packaged goods (CPG) brands to forecast the sales impact of changes to a product's pricing and promotional strategy. More

Environics Launches Canadian Consumer Tool

Feb 22 2023

Canadian marketing services and data firm Environics Analytics (EA) has partnered with consumer and audience insights company Vividata to launch a database called Opticks Digital, designed to provide a multi-channel view of the online Canadian consumer. More

BARB Commits to 'Fit-for-TV' Measure, Rebrands

Feb 21 2023

BARB, the UK's television audience measurement body, has announced a commitment to expand its measurement of audiences to include 'fit-for-TV' content on video-sharing platforms. At the same time the organisation has changed its company name to Barb Audiences Ltd. More

Ipsos iris to Roll Out Down Under

Feb 20 2023

Ipsos and IAB Australia have announced that the new Ipsos iris digital audience measurement currency will be launched in early March, following its official endorsement by the association's Board and Measurement Council. More

Partnership for Zamplia and Sample Ninja

Feb 20 2023

Panel management platform Sample Ninja and sample marketplace Zamplia are teaming up to provide users with a unified platform for conducting market research More

New Berkshire Testing Site for MMR

Feb 20 2023

Consumer and sensory research agency MMR Research Worldwide has announced the opening of a facility in Wokingham, Berkshire, designed to help FMCG firms improve their pack and product experience. More

Out-of-Home Ad Body to Launch Data Platform

Feb 17 2023

UK Out-of-Home (OOH) advertising trade body Outsmart has announced the forthcoming launch of an industry-wide tool which will bring OOH media-owner data - both 'classic' and digital - into a single interface for buyers. More

Upgrade for Nielsen's Audience Measurement in Sweden

Feb 17 2023

In Stockholm, audience measurement body MMS (Mediamätning / Skandinavien AB) has announced the expansion of its 'total measurement' cross-media ad currency service, operated by Nielsen. More

Reach3 and Keller Launch Brand Experience Predictor

Feb 17 2023

MR consultancy Reach3 Insights has teamed up with The Keller Advisory Group on a new solution offering marketers early-stage consumer feedback on the potential impact of experiential brand activations. More

SALESmanago Launches Customer Engagement 'Cupid Score'

Feb 16 2023

In Poland, customer engagement platform SALESmanago has launched what it calls the 'CUPID Score', to evaluate how marketers measure customer engagement and experience. More

InMoment Adds DIY Reputation Management Features

Feb 16 2023

In the US, customer intelligence platform InMoment has added self-serve reputation management capabilities to its Experience Improvement (XI) platform, following last year's acquisition of ReviewTrackers. More

Entravision Adds Tool for Hispanic Consumer Connection

Feb 14 2023

In the US, global media group Entravision has launched a service called Entravision Plus, which uses performance-based data to help companies connect with individuals as they consume content from premium Spanish-language publishers. More

News Corp Opens Insights Arm The Growth D_Stillery

Feb 13 2023

Media conglomerate News Corp Australia has launched a research and intelligence service called The Growth D_Stillery, offering consumer insights to help marketers meet brand challenges, anticipate consumer trends and understand where best to invest. More

ViewersLogic Launches Consumer Behaviour Panel

Feb 10 2023

Consumer behaviour specialist ViewersLogic has launched a panel to measure individuals' media consumption, TV and digital ad exposure, online and off-line purchases, and location data over time, 24/7. More

Jibunu Adds Medical Transcription to Response Tool

Feb 10 2023

In the US, market research technology and survey programming company Jibunu has added medical transcription features to its video / audio response capturing tool. More

Sun Polls Opened Up to Brands and Academics

Feb 9 2023

British tabloid newspaper The Sun has made its consumer insight tool 'Sun Polls' available as a commercial service for brands and educational institutions. More

Alida Adds Features to TXM Platform

Feb 7 2023

Experience management specialist Alida has added new personalization, reporting and privacy capabilities to its TXM platform (Total Experience Management), including a personalization solution based on survey participant profiles and behavior. More

RealityMine Unveils Data Marketplace

Feb 6 2023

Manchester, UK-based mobile data specialist RealityMine has launched a 'Data Marketplace', allowing clients to access digital behaviour data from real people via global, privacy-compliant datasets - including consumers' mobile search behaviour, web page visits, app usage, and ad and media exposure. More

Nielsen to Market Edison Research Audio Measures

Feb 3 2023

In the US, Nielsen has announced it is to market Edison Research's 'Share of Ear' and 'Podcast Metrics' services to ad agencies. More

GroupM Announces Long-Awaited EssenceMediacom Launch

Jan 31 2023

WPP's media investment wing GroupM has announced the long-awaited launch of its new agency EssenceMediacom, comprised of 10,000 people across 120 offices globally. More

BritainThinks Hires for New Behavioural Science Team

Jan 31 2023

London-based insight and strategy consultancy BritainThinks has appointed former Kantar exec Max Mawby, to establish a Behavioural Science team that complements its existing insight, communications and engagement offering. More

Kantar Concept eValuate Adds Price Sensitivity Module

Jan 31 2023

Kantar has added a price sensitivity module to its Concept eValuate suite, to help brands identify the ideal price range for new products. More

Auto Marketing Firm Unveils Customer Data Platform

Jan 30 2023

Force Marketing, which provides lifecycle marketing solutions for the automotive industry, has launched a customer data platform (CDP) called Audience IQ, promising to help auto dealer groups improve customer experience and ROI. More

Behaviorally Launches Pack Design Predictor

Jan 27 2023

In New York, shopper and digital marketing consultancy Behaviorally has launched PackPath, a qualitative suite which taps 'the world's largest behavioral pack design database' to predict the potential of pack designs to grow clients' in-market sales. More

Anzu Gets Patent for In-Game Ad Tracking Tech

Jan 23 2023

Israel-based in-game ad platform Anzu.io has been granted a patent for its ad tracking technology, which measures viewing in 3D environments. More

Tokyo's GMO Research Launches Survey Reward 'Lab'

Jan 19 2023

In Tokyo, GMO Research has launched a service called Z.com Engagement Lab, through which consumers can receive rewards for participating in surveys. More

Firms and Filters Added to RAIDAR Real-Time Rankings

Jan 16 2023

As of today, you can filter MrWeb's recently-launched real-time ranking of top companies providing MR, insights, data and analytics activities, to include just one type (eg Full Service) or one headquarters country. Another ten firms have been assessed and added, making it a top 40. More

Relative Insight Launches Health Sector Text Tool

Jan 10 2023

Text analytics software firm Relative Insight has launched Relative Health - a solution to help pharmaceutical, healthcare, biotech and medical device companies and their agencies analyse and visualise industry-specific text data. More

QuMind Adds MaxDiff Analysis Feature

Jan 10 2023

UK-based consumer intelligence platform QuMind has launched a feature which applies MaxDiff analysis to help companies align their products and services with what matters most to their customers. More

Trade Desk Launches Ad Data Activation Tool Galileo

Jan 10 2023

AdTech company The Trade Desk has launched Galileo, which will help advertisers activate their first-party customer data, to optimize digital media buys and measure business outcomes. More

Global Auto Group Stellantis Launches Data Business

Jan 9 2023

Car manufacturing conglomerate and mobility provider Stellantis, whose brands include Citroën, Fiat, Chrysler and Maserati, has announced the launch of a unit dedicated to B2B products, applications and services based on its massive data sets. More

LiveRamp Partners with Pinterest for Clean Room Pilot

Jan 6 2023

LiveRamp has announced a partnership with 'visual discovery engine' Pinterest, for whom it will pilot data clean rooms, allowing Pinterest advertising partners to view aggregated insights into the performance of their campaigns. More

IRI to Link Meta Campaigns to US Sales

Jan 5 2023

In between paying nine-figure fines and settlements, Meta has found time to strike a deal with IRI which will allow the consumer data giant to link ad campaigns on Instagram and Facebook to US retail sales at the brand and product level. 'Ansa' also allows for campaign targeting and optimization. More

Funds and Launch for Personal Data Firm Caden

Jan 5 2023

Year-old New York-based personal data exchange Caden has raised a further $6m in seed funding, which it will use to formally launch its platform and grow its team. More

First Nielsen One Launch Next Week

Jan 4 2023

More than two years after first announcing its Nielsen One cross-platform measurement solution, and a year after the start of 'Alpha' testing, Nielsen says it is ready for a full launch of the first elements next week. More

Allison+Partners Adds Performance+Intelligence Group

Jan 2 2023

In the US, marcoms agency Allison+Partners has combined existing and new capabilities into one centralized unit called the Performance+Intelligence Group, offering cross-channel analytics and insights, data science, measurement and research. More

MrWeb Launches RAIDAR Real-Time Industry Ranking

Jan 1 2023

Today we're launching RAIDAR. Like an industry top 30 companies list, but instead of publishing it once a year, we'll update it every day based on yesterday's DRNO stories and other company data; show our workings; include companies never before considered; and allow sorting by a long list of criteria. More

Qualtrics Upgrade Integrates Operational and CX Data

Dec 16 2022

Experience management platform Qualtrics has added new XM Platform features, including an enhanced Experience iD (XiD) dashboard experience and automated workflows, combining operational customer data and experience data to understand key customer trends. More

New Splatter Tool Collects Data at Retail Outlets

Dec 16 2022

Manchester, UK-based experiential field marketing agency Splatter Connect has launched a tool called FIELD CONNECT, which can be used to collect data in real time from field visits to retail outlets. More

AWS Offers Data Clean Rooms 'For Use in Minutes'

Dec 12 2022

Online retail giant Amazon has announced the launch by its Web Services division of AWS Clean Rooms, which will help client companies easily and securely analyze and collaborate on their combined datasets, without sharing or revealing underlying data. More

Partnership Boosts Comscore's Predictive Audiences

Dec 9 2022

Comscore has extended its partnership with independent ad platform AdForm, making the former's Predictive Audiences solution available to the latter's clients worldwide. More

Upgrade for Tesco Media & Insight Platform

Dec 8 2022

Tesco and dunnhumby have announced the next phase of the Tesco Media & Insight Platform, with new onsite and in-store media channels, and a self-serve capability. More

QualSights Debuts In-home Passive Product Measure

Dec 5 2022

Chicago-based QualSights has launched a platform called 'Product Consumption Intelligence', to passively measure behavior in the home. More

QuMind Launches Dynamic StoryBoards

Dec 2 2022

UK-based consumer intelligence platform QuMind has launched a solution called Dynamic StoryBoards, to help clients bring context-rich insights into 'one clear visual'. More

Numerator Adds LGBTQ+ Attributes

Dec 1 2022

Chicago-based consumer insight specialist Numerator has added LGBTQ+ demographic attributes to its Numerator Insights platform, which provides access to a further 2,500 demographic, psychographic and media consumption attributes that consumers share directly with Numerator. More

Shepper Launches Rapid Product and Promotion Check

Nov 29 2022

On-demand data collection service Shepper has launched a solution allowing UK retailers and marketers to check how products and promotions are being offered in physical stores, within a day of briefing, and with insight reports returned in under 48 hours. More

AIR MILES Launches AMP Media Targeting Beta

Nov 28 2022

In Canada, the AIR MILES Reward Program has beta-launched a media services platform called AMP Media, to help brands reach, engage and connect with 'highly receptive' audiences. More

SponsorPulse Partners with Dynata and MiQ

Nov 25 2022

Sponsorship intel company SponsorPulse has partnered with first-party data platform Dynata and programmatic media firm MiQ to launch its Audience Network in North America, enabling advertisers to reach target audiences across sport, music, entertainment and charities. More

AdLiven Adds Playable Ad Engagement Measure

Nov 25 2022

AdLiven, which offers app marketing creative for mobile gaming, has launched a solution called AdLiven Insights, providing data about how and when a user engages with playable ads, for use by advertisers, brands and marketers. More

Propel Launches Product Information Platform

Nov 24 2022

US firm Propel Software has launched a product information management (PIM) solution, allowing clients to deliver tailored product content to customers. More

MMR Opens Sensory Research Facility in Singapore

Nov 17 2022

Consumer sensory insights specialist MMR Research has opened a new 'ASEAN sensory hub' facility in the Pasir Panjang area of Singapore. More

Channel 4 and Sainsbury's Nectar360 in Targeting Deal

Nov 17 2022

UK TV broadcaster Channel 4 has announced a data partnership with Sainsbury's loyalty card initiative, Nectar360, to support advertiser targeting on Channel 4's streaming platform, All 4. More

Adsquare Adds Footfall Attribution to StackAdapt

Nov 17 2022

Self-service programmatic ad platform StackAdapt is expanding its partnership with Mobile audience data and targeting specialist Adsquare, to offer a global footfall attribution solution and niche audience targeting capabilities at scale. More

Lytics Hires Former Webtrends Exec as SVP Product

Nov 14 2022

In the US, consumer data analytics company Lytics has appointed long-time Webtrends exec Jeff Seacrist as Senior Vice President, Product & Product Marketing. More

ITV Launches Contextual Targeting Tool

Nov 11 2022

UK television broadcaster ITV has launched a tool called Automated Contextutal Targeting (ACT), to provide advertisers with insights into 'moods, objects and moments' in programmes that they can use to 'fine-tune' their campaigns. More

SurveyMonkey Adds Price Optimization Solution

Nov 10 2022

In the US, experience management group Momentive has launched a solution for its SurveyMonkey platform, which it says will help product managers, marketers, insights professionals, pricing managers and other professionals determine the optimal price point of a product in hours. More

Pollinate Opens Sustainability Unit

Nov 10 2022

In Australia, research and brand strategy consultancy Pollinate has launched a Sustainability division, to help organisations understand society's expectations in the area, and adjust business goals to meet shifting demand. More

DISQO Launches Ad Effectiveness Benchmarks

Nov 10 2022

In the US, customer experience (CX) intelligence platform DISQO has released its first 'Brand and Outcomes Lift Industry Benchmarks' report, offering normative data on the full-funnel effectiveness of ad campaigns. More

On Device Launches Omnichannel Brand Impact Service

Nov 10 2022

Mobile research and sample specialist On Device Research (ODR) has launched a solution called Omnichannel Brand Impact, to provide brands, ad agencies and media owners with single source measurement for multi-media campaigns. More

Escalent Deals Expand Commercial Vehicle Unit

Nov 7 2022

Analytics firm Escalent has acquired commercial vehicle and off-highway powertrain data provider Rhein Associates, for an undisclosed sum. Together with a partnership with Work Truck Solutions, Escalent will expand its existing Commercial Vehicle and Fleet Research practice. More

Habu and Reveal in Location Data Clean Room Deal

Nov 7 2022

In the US, data clean room software developer Habu has partnered with location intelligence specialist Reveal Mobile, to introduce a clean room for privacy-compliant location data. More

University Partners with iMotions for X-Lab Launch

Nov 3 2022

In the US, Suffolk University's Sawyer Business School has integrated iMotions' biosensor research platform to launch an on-campus human behavior lab called X-Lab, which is dedicated to advancing academic research and integrating it into the school's curriculum. More

Discuss Adds Privacy Features to 'Made for Pharma'

Nov 3 2022

In the US, video feedback platform Discuss has added a number of privacy and security capabilities to its 'Made for Pharma' solution, enabling experiences to be shared while mitigating the risks associated with so doing. More

Reveal Mobile Boosts VISIT Local Ad Attribution

Nov 3 2022

Raleigh, NC-based location intelligence specialist Reveal Mobile has enhanced two of the attribution reports available in its geofencing platform VISIT Local, to enable marketers to estimate in-store sales and return on ad spend. More

Forsta Debuts Predictive Net Promoter Measure

Nov 1 2022

MR and customer and employee experience tech firm Forsta has partnered with CX data specialist GemSeek to launch predictive net promoter scores (pNPS), through which clients can access predictions about 'silent customers' who don't respond to surveys or submit feedback. More

Verve Launches 'People & Planet' ESG Service

Nov 1 2022

Culture, community panels and smart digital research specialist Verve has launched a service called 'People & Planet', to help brands develop consumer-centric ESG strategies and initiatives (environmental, social and governance). More

Nielsen Adds YouTube Measurement to TAR in Taiwan

Nov 1 2022

Nielsen has expanded its Total Ad Ratings (TAR) in Taiwan, with the incorporation of YouTube measurement for desktop and mobile, following its launch in three additional APAC markets two weeks ago. More

Similarweb and EDO in Convergent TV Measurement Deal

Nov 1 2022

Digital intelligence provider Similarweb has partnered with EDO - a predictive platform that measures behavior driven by Convergent TV advertising - to produce a scaled solution for CTV measurement. More

MetrixLab Adds Rapid Pack Testing Tool

Oct 31 2022

Insight firm MetrixLab has added a hybrid AI-powered tool called PACT Instant to its suite of packaging design testing solutions, promising in-depth evaluation of existing and new designs with results in as little as 48 hours. More

Hybrid Radio Measure to Launch in Australia

Oct 28 2022

Australian broadcast industry body Commercial Radio & Audio will introduce a new hybrid audience measurement system for its GfK metropolitan radio surveys, from March next year, and describes it as 'the most significant investment and change to [radio measurement] in Australia since ratings began'. More

Quotient Rolls Out Shopmium App in US

Oct 28 2022

Digital promotions and media tech company Quotient has rolled out its European grocery savings app Shopmium in the US, promising clients the ability to increase brand trial and loyalty while measuring online and off-line shopper interactions. More

Escalent Launches 'Tech TrustBuilder' Solution

Oct 27 2022

In the US, behavioral analytics and advisory firm Escalent has launched a solution called Tech TrustBuilder, to help understand how brands can build on consumer trust in the technology that drives products, services and experiences. More

US Firms Link for CPG Trade and Spend Analysis

Oct 27 2022

In the US, data platform Crisp and in-store retail marketing and trade promotions agency Promomash have partnered, to launch a new solution allowing CPG brands to access and analyze actual product sales, shipment and trade spend data in one place. More

RealityMine and Qrious in Mobile Behavioural Data Deal

Oct 25 2022

Mobile phone data firm RealityMine and app-based data firm Qrious Insight have partnered, to offer behavioural custom panel building and community management along with behavioural targeted surveys for brands and their agencies. More

CitizenMe Launches 'Ethical Human Data Marketplace'

Oct 25 2022

In London, personal data business CitizenMe has launched a self-service platform called the Ethical Human Data Marketplace, which it says will help marketers understand the changes in citizens' behaviour resulting from the use of smart devices, web3 and the metaverse. More

PayNearMe Debuts Behavior-based Insights Solutions

Oct 25 2022

In the US, billing and payments platform PayNearMe has launched a suite of analytics solutions called PayNearMe Insights, providing payments and consumer behavior data to help clients understand the health of their business, predict outcomes, and adapt payments strategies. More

Alida Adds 'Conversational Surveys' to TXM Platform

Oct 25 2022

Experience management specialist Alida has added a product called 'Conversational Surveys' to its Total Experience Management (TXM) platform, to drive higher engagement with customers through interactive feedback. More

AdTheorent Health Launches Targeting Solution

Oct 24 2022

In New York, machine learning-based ad platform AdTheorent Health has launched a solution called 'Predictive Audiences', allowing programmatic advertisers to identify the most qualified audiences to target, without relying on personalized information or user IDs. More

Behaviorally Unveils Single-Number Packaging Predictor

Oct 20 2022

In New York, purchasing behavior specialist Behaviorally has launched the PackPower Score, a one-number predictor of the sales impact of new packaging designs. More

Max Diff, Video and Data Viz Upgrades for Suzy

Oct 20 2022

New York-based end-to-end consumer insights platform Suzy has announced a number of product enhancements including the addition of video open-ends, Max Diff choice rankings, and an integrated data visualisation tool, Data Explorer. More

Nielsen Adds YouTube to TAR Measure in Asian Markets

Oct 19 2022

Nielsen has announced the addition of YouTube measurement for desktop and mobile to its Total Ad Ratings (TAR) cross-media measurement solution in Indonesia, the Philippines and Thailand. More

Big Village's EMX Partners with Kroger Data Business

Oct 19 2022

CTV and omnichannel media measurement and planning specialist EMX by Big Village has partnered with Kroger Precision Marketing (KPM) to make Kroger's retail sales data available to advertisers through its Data Connected Private Marketplace (DCPMP) offering. More

Netflix and Disney Join UK's BARB

Oct 17 2022

Netflix has joined Disney+ in signing up with BARB, the UK's audience measurement body - a major move forward in measurement of streaming services and the first time Netflix has joined an industry-owned audience currency. More

Kantar Launches NZ Sustainable Transformation Practice

Oct 17 2022

Kantar has launched its Sustainable Transformation Practice in New Zealand, led by Executive Director Jason Cate. More

DataScalp Company Ranking Service Launched

Oct 14 2022

US-based DataScalp, which captures consumer experience data and uses it to rank companies in a performance dashboard, has opened its doors with the launch of an airline ranking platform. More

Dentsu Combines with GWI for 'Deep' Gaming Insights

Oct 13 2022

Marcoms group Dentsu has launched new gaming data and insights capabilities across 21 markets globally, bringing together research panel data from its Consumer Connection System (CCS) with specialist gaming data from Global Web Index (GWI). More

Big Village Adds Forsta Visualizations to CARAVAN

Oct 13 2022

Ad tech and data company Big Village (formerly known as Engine) is to add visualization technology from customer experience and research tech firm Forsta to its CARAVAN Omnibus Surveys, allowing clients to create results presentations for sharing with exec teams and stakeholders. More

Okendo Launches Connect Survey Solution

Oct 13 2022

In the US, marketing platform Okendo has launched a customer intelligence solution called Connect, allowing eCommerce brands to collect consumer insights at scale and deliver more personalized commerce experiences. More

Gravy Launches Sensitive Location Data Service

Oct 11 2022

In the US, location and behavior-based targeting firm Gravy Analytics has launched a privacy-enhancing technology called PrivacyCheck, to help organizations ensure location data generated at sensitive locations is not used, shared or resold. More

Hello Ara Debuts User Engagement Tool

Oct 11 2022

Hello Ara, which conducts research through conversations rather than surveys, has officially launched a 360 degree AI-based methodology called #Explore, to help brands engage 'future users'. A discussion of the approach won best paper at ESOMAR Congress 2022, held in Toronto last month. More

Kantar Enhances Link AI for Digital Tool

Oct 10 2022

Kantar has added three new brand metrics to its Link AI for Digital predictive tool - Aided Awareness, Consideration and Purchase Intent - which it says 'make it possible to forecast digital ad effectiveness and brand consideration in as little as 15 minutes'. More

Nielsen Partners in Europe for Segmentation Offer

Oct 7 2022

In Europe, Nielsen has partnered with FMCG cash-back app Shopmium, a subsidiary of its existing US partner Quotient Technology, promising improved segmentation-based digital marketing for the post-cookie world. More

VideoAmp Debuts Second-by-Second Ad Measurement

Oct 7 2022

In the US, ad measurement and optimization platform VideoAmp has released a solution called 'Second-by-Second Ads Viewership', offering actualized results with inputs from both Smart TV ACR and STB viewing data across more than 39 million homes. More

New Features and UK Launch for ROI Platform Measured

Oct 7 2022

US-based media optimisation platform Measured has launched a new benchmark comparison tool, and announced its official launch in the UK. More

DoubleVerify Opens DV Attention Lab

Oct 7 2022

US-based digital media measurement and analytics firm DoubleVerify (DV) has launched the DV Attention Lab, to help advertisers optimize campaign performance using data on ad engagement and ad exposure. More

Kantar TGI and Adsquare in Local Ad Effectiveness Deal

Oct 4 2022

Kantar's TGI consumer data team has partnered with location intelligence company Adsquare to help brands build targeted, cookieless and ID-free localised ad campaigns in Great Britain and France. More

Vox Behavioral Insights Practice Opens in US

Oct 4 2022

In the US, comms agency Vox Global has opened a Behavioral Insights practice, led by SVP and company Partner James Baril, with support from Partner Jessica Abensour. More

Yahoo! and Adsquare in DOOH Measurement Deal

Oct 3 2022

Yahoo! and audience data and targeting specialist Adsquare have partnered to help advertisers in EMEA markets develop their digital out-of-home (DOOH) campaigns, using Adsquare's footfall measurement and audience scoring segments. More

TechTarget Launches 'Priority Engine for Healthcare'

Oct 3 2022

In the US, B2B tech purchase intent data and services provider TechTarget has launched a solution called 'Priority Engine for Healthcare', to deliver customized insights for B2B organizations targeting the healthcare sector. More

Cogwheel Launches Hotel Sector Intelligence Tool

Oct 3 2022

In the US, hotel sector specialist Cogwheel Marketing has launched a reporting and business intelligence tool, which aggregates data from multiple sources to provide a 360-degree view of a hotel's online presence. More

Quotient Adds New Promotion Impact Measure

Sep 30 2022

Digital promotions and media tech company Quotient has added a feature allowing marketers to measure the impact of shopper promotions and couponing on media such as digital out-of-home, sponsored search, and on- and off-site display. More

Appsumer Debuts Free Platform for Smaller Advertisers

Sep 26 2022

Mobile app ad insights and analytics platform Appsumer has launched a free cross-channel dashboard and reporting solution called Appsumer Starter, to help 'scaling' smaller app advertisers gain automated performance insights for the channels they most commonly use, including Meta, Google and TikTok. More

US Firms in Demand Forecasting Partnership

Sep 26 2022

In the US, merchandising, marketing and supply chain solutions provider SymphonyAI Retail CPG has partnered with event intelligence firm PredictHQ, to help clients prepare for the impact of events such as public holidays, school holidays and 'observances'. More

YouGov Debuts Free Versions of BrandIndex and Profiles

Sep 23 2022

YouGov has launched free 'Lite' versions of its BrandIndex and Profiles tools, allowing users to analyse their target audiences and track brand performance for no charge. More

605 and Conviva in Cross-Media Measurement Deal

Sep 23 2022

US television measurement and analytics company 605 has announced a data and tech collaboration agreement with streaming TV measurement and intelligence platform Conviva, to provide a de-duplicated view of media consumption in US households. More

Hansa and Qualtrics in Brand Health Partnership

Sep 23 2022

Indian-owned consumer insights company Hansa Research has partnered with experience management platform Qualtrics, to help organizations monitor their brand health performance and build their brands in the country. More

Allison+Partners Launches Cultural Relevance Measure

Sep 22 2022

Marcoms agency Allison+Partners has launched a methodology called Brandgeist IQ (BGIQ), to measure the real-time cultural relevance of brands. More

InCrowd Debuts Syndicated Tool for Life Sciences

Sep 20 2022

In the US, healthcare market research firm InCrowd has launched a syndicated MR solution called 'Essentials' to provide life sciences companies with ongoing, real-time access to market performance metrics. More

Ocurate Launches LTV Lead Scoring System

Sep 20 2022

Predictive analytics platform Ocurate has launched a system called 'Lead Scoring', to help organizations allocate funds to recapture high value customers based on their likely consumer lifetime value (LTV). More

Amazon Adds Customer Insights for Seller Analytics

Sep 16 2022

Amazon has added new features to three tools, 'Manage Your Experiments' (for product content optimization), Search Analytics Dashboard and Product Opportunity Explorer - giving sellers customer insights and analytics data to launch new products and increase sales. More

Kroger Precision Marketing Adds Video and CTV Data

Sep 15 2022

Kroger Precision Marketing (KPM), the retail media business of supermarket giant Kroger, which is powered by the chain's loyalty card data business 84.51 degrees, has expanded its private programmatic marketplace to include video and CTV inventory. More

Ads on Wheels Launches AMPED OOH Impression Measure

Sep 15 2022

In Australia, mobile out-of-home (OOH) company Ads on Wheels has launched an impression measurement tool called AMPED. More

Contentsquare and Namogoo Extend Integration

Sep 12 2022

Digital experience analytics firm Contentsquare has extended its partnership and integration with customer journey analyst Namogoo, adding detailed contextual information to its customer behavior data, with particular benefits in understanding first-time and unknown site visitors. More

Ipsos Launches IndiaBus

Sep 9 2022

Ipsos India has launched a new large sample, nationwide omnibus running multiple times per month and offering rapid turnaround research. More

Lumen and TVision Partner on TV Viewing and Attention

Sep 9 2022

Viewer engagement metrics firm TVision and attention measurement specialist Lumen Research have announced a formal partnership promising cross-platform attention measurement for US and UK customers; with TVision developing a new UK-based, opt-in panel. More

Tokyo Office and Appointment for QuestionPro

Sep 8 2022

Online survey and research services firm QuestionPro has expanded to Japan with the opening of a Tokyo office, and appointed MR veteran Satoshi Komatsuzaki to lead it as Country Director. More

Pop Culture Ad Targeting? ReedPop Makes It So

Sep 8 2022

US- and UK-based ReedPop, known for its pop-culture events and journalism, has launched an audience targeting platform called ENGAGE, promising in-depth user insights across its community of digital and in-person customers and accurate targeting of pop-culture fans worldwide. More

Big Village Upgrades Segmentation and Targeting Offer

Sep 8 2022

AdTech and data company Big Village has added new features to its Audience Intelligence platform, allowing clients to bring in-depth first-party data into audience targeting, plan media and reach audiences in real time. The firm was formerly known as ENGINE, outside the UK. More

Verve Launches 'Ignite' Holistic Approach

Sep 7 2022

Community panels pioneer and culture expert Verve has launched ignite@VERVE, a new offer combining its heritage in communities and smart digital research with a range of proprietary tools including AI, a global network of 'cultural and creative individuals', and a new cultural values framework. More

R3 Unveils Marketing Benchmarking Tools

Sep 6 2022

US-based marketing consultancy R3 has launched a suite of four digital tracking services, allowing marketers to benchmark their social, influencer, search and e-commerce marketing against competitors. More

Deal Gives IRI Clients Use of Epsilon Clean Room

Sep 5 2022

In the US, consumer data provider IRI and ad and marketing tech company Epsilon have connected the latter's identity solution CORE ID with IRI's CPG transaction data, through Epsilon's clean room, PeopleCloud Prospect. More

M&C Saatchi Indonesia Launches Shopex Division

Sep 2 2022

M&C Saatchi Indonesia has launched a division called Shopex, to deliver omnichannel shopper and brand experience solutions to clients. More

IRI and LiveRamp Expand Shopper Data Access Deal

Aug 30 2022

Consumer data giant IRI and connectivity and analytics platform LiveRamp have extended their existing partnership, offering access to purchase-based audiences from 45 million households in IRI ProScore within the LiveRamp Safe Haven data collaboration platform. More

Nielsen Postpones to Address Issues with 'Big Data'

Aug 26 2022

Nielsen has written to clients to inform them that the set-top box and Smart TV 'big data', to be added into its National TV reporting next month, will not yet be used for transaction / ad currency purposes as previously planned, due to the need to address 'variability' and 'stability' issues. More

NCM and iSpot in Pioneering Incremental Reach Deal

Aug 26 2022

In the US, movie theater ad network National CineMedia (NCM) has announced a deal with real-time TV measurement company iSpot, using the latter's ad catalog and verification of ad plays for 40m US Smart TVs to calculate and report on incremental reach from NCM ads over linear TV. More

Travel Industry Partners Integrate CX and Bookings

Aug 26 2022

AI-driven platform SugarCRM has partnered with tour reservation system provider ResPax, to offer what the firms say is the first fully integrated CRM and tour booking platform for the travel and tourism industry. More

Location Intel Firm Kalibrate Launches Footfall Tool

Aug 22 2022

In the US, location intelligence software provider Kalibrate has launched an online platform called 'Competitive Insights', through which retailers can obtain a real-time view of consumer footfall traffic patterns at a given location. More

US and UK Firms Launch the Consumer Behavior Lab

Aug 22 2022

New York-based ad agency XenoPsi and London-based behavioral science-led marketing agency Astroten have launched the Consumer Behavior Lab (CBL), promising to improve the effectiveness of clients' marketing messages and the channels where they are placed. More

Publishers Clearing House Launches Insight Platform

Aug 19 2022

US-based direct marketing company Publishers Clearing House (PCH) has launched a platform called PCH Consumer Insight, which offers access to market feedback and intelligence on new products, packaging, pricing and marketing messages. More

Nielsen Creates 'Unique' Digital Measure in Australia

Aug 18 2022

Nielsen is enhancing its Digital Content Ratings solution (DCR) in Australia through its Identity System, which connects digital ad impressions from the open web to Australian demographic data from both its own and third-party sources. More

Wine Data Firm Quini Adds Product Consumer Insights

Aug 18 2022

Wine consumer sensory and attitudinal data and analytics platform Quini has updated its self-serve QUINI DATA platform, with the addition of a dashboard delivering topline consumer insights about a product, at a glance. More

Nielsen Cross-Platform Roll-Out for Thailand

Aug 16 2022

Nielsen has set out a timetable for the provision of cross-media audience measurement in Thailand, following its selection by broadcasting industry body ADTEB last year. The firm says it will deliver its full Cross-Platform Ratings service in the country in the first quarter of 2023. More

Spanish Partnership for Samba TV

Aug 15 2022

TV tech and all-screen ads and analytics company Samba TV has entered the Spanish market via a partnership with ad tech platform Smartclip. More

Mediatel Connected Debuts 'Performance' Marketing App

Aug 12 2022

UK-based Mediatel Connected, which aggregates media research data from a variety of sources to track trends across digital and traditional media, has launched Performance, an app allowing users to channel digital marketing spend based on trends, performance scores and modelling. More

Gathr Launches Consumer Targeting Database

Aug 12 2022

In the US, digital marketing agency Gathr has launched a service called the 1st Party Database, to enable consumer brands to define their 'perfect audience' for targeted communications, ads and new product reviews. More

Conductrics Adds Customer Surveys to A/B Test Platform

Aug 11 2022

In the US, digital experimentation and AI company Conductrics has integrated customer survey capabilities into its A/B testing, experimentation and optimization platform, to enable customer experience (CX) professionals to use direct customer feedback as a part of their processes. More

Maru Launches Implicit Response First'

Aug 11 2022

CX and insights software and advisory services company Maru Group has launched a platform which it claims is the 'world's first' to measure implicit response passively and accurately across all question types. More

Intelligence Node and Pricemoov in Price Intell Deal

Aug 11 2022

Retail data and analytics provider Intelligence Node has partnered with pricing intelligence company Pricemoov, to help retailers and brands act on competitive price movements. More

Forsta and Local Marketing Platform Rio SEO Combine

Jul 26 2022

Research software firm Forsta and local marketing platform Rio SEO, which are both owned by Press Ganey, are combining. Both will continue to serve current clients under their existing brands, while Forsta has welcomed all Rio SEO employees to its sales, ops, product and engineering teams. Terms of the deal were not disclosed. More

Geopath Partners for Audio OOH Measurement Launch

Jul 26 2022

Out of home audience measurement body Geopath has partnered with in-store audio advertising network Stingray, to measure retail-based, digital audio out-of-home (AOOH) advertising impressions in the US. More

Kantar Adds Brand Equity Evaluation to Marketplace

Jul 25 2022

Kantar has launched a fast-turnaround solution called Brand Equity Evaluation, to help users quickly answer questions about brand equity strength in a competitive environment, and how to improve it. More

Nielsen Rolls Out 'Four-Screen Ad Deduplication' Method

Jul 22 2022

Nielsen has announced the launch of the methodology it will use to give media buyers reach metrics for YouTube comparable to those provided for linear TV. The measurement spans computer, mobile and connected TV devices. More

VST Teams with dunnhumby for Planogram Software Launch

Jul 21 2022

Retail data and research firms dunnhumby and VST (Virtual Store Trials) have teamed up to launch 'Planogram Publisher', which promises to make retailer Tesco's planogram data accessible to CPG brands. More

Researchbods Launches Training and Support Service

Jul 18 2022

UK-based customer insights and communities platform developer Researchbods has launched 'Expert Lab', providing clients with training and support for its proprietary insight community platform, ex-plor. More

Suzy Adds Access to Global Audiences

Jul 15 2022

New York-based consumer insights tech firm Suzy has launched a solution called Global Audiences, giving users access to them alongside US audiences, on one platform. More

SKUx Debuts Tool to Understand Digital Offer Engagement

Jul 12 2022

US-based SKUx, which helps brands and retailers deliver digital promotional offers, has launched a tool called Buyer (X)ccelerator, enabling the capture of first-party data based on how consumers engage with those offers. More

Plus Media Launches Sustainability Action Platform

Jul 12 2022

In New York, Plus Media Solutions (+Media) has launched a platform called the +Impact Hub, through which organizations can measure and optimize audience engagement and develop and execute data-driven marketing and sustainability strategies. More

Universal Music Launches Media and Data Platform

Jul 11 2022

In New York, Universal Music Group for Brands (UMGB), the partnerships division of Universal Music Group (UMG), has launched a media and data solution called UMusic Media Network, to connect brands and partners with media from UMG. More

tvScientific and MetricWorks in CTV Measurement Deal

Jul 11 2022

In the US, connected TV performance ad platform tvScientific has partnered with incrementality measurement specialist MetricWorks, to enable marketers to measure CTV performance in their omnichannel strategies and correct last-touch attribution. More

Talkwalker Offers 'Brand Love' Benchmarking to Clients

Jul 11 2022

Consumer intelligence company Talkwalker has made available to third parties the benchmarking solution developed for its annual Brand Love report - offering marketers measurement of what it calls the drivers of brand love: passion, trust and customer satisfaction. More

Forsta Launches 'Digital Diaries' Ethnography App

Jul 5 2022

Forsta, the company formed last year through the merger of research software firms Confirmit and FocusVision, has launched Digital Diaries, a mobile ethnography app designed to obtain qualitative insights at scale. More

Gekko and CloudArmy Link for Brand Reaction Measure

Jul 5 2022

In the UK, customer experience marketing agency Gekko has partnered with behavioural insight specialist CloudArmy to offer a neuroscience research service helping brands understand customer thinking. More

Further Global Roll-Out for Nielsen's ID System

Jul 4 2022

Nielsen has continued the roll-out of its Identity System for Digital Ad Ratings, launching in seven new Asian markets, seven in Europe and in Mexico, South Africa and New Zealand. More

Quantcast Launches Brand Measurement Suite

Jul 4 2022

In the US, audience measurement and digital advertising firm Quantcast has launched a suite of brand measurement and optimization solutions to help digital marketers plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). More

Reveal Mobile Adds Targeting Tools to VISIT Local

Jul 1 2022

In the US, location intelligence specialist Reveal Mobile has added new targeting and sales attribution features to its geofencing platform, VISIT Local. More

Ipsos launches UX Lab in Downtown Chicago

Jun 30 2022

Ipsos has launched a user experience (UX) facility called the Ipsos Experience Lab in the Franklin Center in downtown Chicago, providing space for focus groups, interviews, device tests and simulations. More

DrivenIQ Launches 360-Degree Audience View Tool

Jun 28 2022

In the US, automotive data solutions specialist DrivenIQ has launched a solution that organizes, connects and analyzes online and off-line data from more than four billion customer records identifying 230 million US households. More

AdQuick Launches OOH Analytics Solution

Jun 28 2022

In the US, out-of-home (OOH) ad platform AdQuick.com has launched an 'analytics as a service' solution, allowing OOH marketers, agencies and media owners to measure the effectiveness of their campaigns with near real-time data. More

London Launch for New Product Insights Firm Waveform

Jun 27 2022

In the UK two former executives of research firm Trinity McQueen, Chris Handford and Daniel Eddy, have launched a new full-service product consultancy, Waveform Insight Studio. More

Catalina and FanAI Link for CPG Brand Sponsor Insights

Jun 27 2022

In the US, shopper intelligence specialist Catalina has partnered with sponsorship data platform FanAI, to help CPG brands better understand and measure how their sponsorship investments directly drive sales for their products. More

Bilendi Opens Amsterdam Office, Launches Dutch Panel

Jun 24 2022

Paris-based MR data and tech firm Bilendi has expanded to the Netherlands with the opening of an office in Amsterdam, appointing Luigi Casula as Country Manager. The company has also created a new Dutch panel with more than 30,000 members. More

Klaviyo Launches Unified Customer Data Platform

Jun 24 2022

In the US, e-mail marketing platform Klaviyo has launched an enterprise solution called Klaviyo One, helping large brands bring all their customer data together to drive personalized experiences at scale. More

Horizon Selects Comscore for Local TV Measurement Test

Jun 23 2022

In New York, media services agency Horizon Media is testing Comscore's local TV measurement solution as an alternate currency for 2023 planning and buying. The firm currently uses Nielsen. More

Kantar Launches Trend Analysis and Creative Test Tools

Jun 22 2022

Kantar has launched a cross-category search prediction tool called Emerging Trends; added a suite of products and enhancements to its creative testing portfolio on Kantar Marketplace; and opened the iLab innovation centre. More

IRI Launches OmniConsumer Receipt Panel

Jun 22 2022

In the US, consumer data giant IRI has launched the OmniConsumer Receipt Panel, which will source shopping receipt data from 120,000 active households to provide insights into how consumers are shopping across channels. More

Qualtrics Launches Quality Management Solution

Jun 22 2022

Experience management platform Qualtrics has launched an AI-based and human-assisted quality assurance solution, to provide contact center execs with insights on customer needs, agent effectiveness and overall performance. More

Cubery Expands to Canada, Singapore and Ireland

Jun 21 2022

Melbourne, Australia-based tech-driven research agency Cubery has rolled out its platform in Canada, Singapore and Ireland. More

VidMob Launches SaaS Intelligence Creative Solution

Jun 21 2022

In New York, personalized video content creation platform VidMob has launched an SaaS version of its Intelligence Creative platform, helping marketers to optimise their creative with help from its suite of analytics, creative automation, production workflows and creative talent network. More

Hires and New Data Science Centre for RealityMine

Jun 20 2022

Manchester, UK-based mobile device monitoring specialist RealityMine is to launch a 'Centre of Excellence in Data Science', and has announced three new hires: Joel Ansbro in the Data Engineering team; Louis Ruston in the Apps team; and Mason Chee in the Data Products team. More

Similarweb Launches Mobile App Data Module

Jun 17 2022

Israel-based digital market intelligence company Similarweb has launched an App Intelligence module, which combines mobile app data from the firm's partnership with data.ai (previously known as App Annie) with its own desktop and mobile web measurement and engagement metrics. More

Comscore Unites Digital, Social Media and UX Measures

Jun 14 2022

Comscore has launched a platform called 'Total Digital', which combines the firm's digital and social media measurement tool and user experience (UX) data into a single dashboard. Users get a cross-platform view of how consumers are engaging with content and advertising. More

Pureprofile Hires US/India Sales Lead Role

Jun 13 2022

Consumer data company Pureprofile has appointed long-time Kantar exec Ashish Pandey as Head of Sales - Data & Insights, US and India. More

Strategy Analytics Launches Electric Vehicles Service

Jun 13 2022

Strategy Analytics has launched the Electric Vehicles Service (EVS), promising a 'holistic view' for clients tracking global and regional developments across battery technologies, charging infrastructure, systems and sensors. More

Kantar Launches Brazil Cross-Media Planning Initiative

Jun 10 2022

Kantar has announced an industry-wide cross-media planning initiative for Brazil, bringing together representatives from the country's media groups and platforms to help design an upgraded measurement solution. Kantar then plans to launch the solution before the end of the year. More

GroupSolver Adds AI-based Idea Pool Manager

Jun 10 2022

San Diego-based MR startup GroupSolver has added a feature called 'Idea Pool Manager' to its survey platform, allowing users to converse with consumers and then receive a digestible summary of the data in real time. More

TRA and ThinkTV to Analyse NZ's Favourite TV Ads

Jun 9 2022

Insights and research agency TRA and industry body ThinkTV are partnering to provide insights for New Zealand-based marketers, about the country's favourite TV ads. More

CleverTap Launches TesseractDB Personalization Engine

Jun 9 2022

Customer lifecycle and user retention platform CleverTap has launched a database tool called TesseractDB, promising to deliver in-context, timely, personalized messaging and recommendations across all user touchpoints. More

PRS IN VIVO Launches Contextual Idea Screener

Jun 8 2022

Shopper and product experience consultancy PRS IN VIVO has launched a contextually immersive tool called Idea Screener, which combines behavioural science and market research to capture intuitive responses at the earliest stage of new product development. More

Nielsen and Wrappr Launch Aus Outdoor Ad Measure LIFT

Jun 7 2022

In Australia, outdoor ad platform Wrappr has partnered with Nielsen to launch LIFT, a campaign measurement and attribution platform offering full-funnel attribution for ads on its sites, powered by an opt-in mobile location database. More

GutCheck Debuts Interactive Concept Developer

Jun 7 2022

MR and analytics company GutCheck has launched a conjoint solution called Interactive Concept Developer, which uses a hybrid approach to help marketers with the process of creating new products or services, by narrowing down the possible combinations of attributes, features and price points. More

Comscore Adds CTV / YouTube to Video Metrix in Europe

Jun 6 2022

Comscore has added CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK; and says Italy, France and Germany will follow in July 2022. Meanwhile CEO Bill Livek has acquired another $1.15m of shares in the firm. More

The Source Opens Kids and Youth Research Division

May 31 2022

In Australia, M&C Saatchi-owned MR agency The Source has launched a kids and youth research and insight division, named after the children's game 'Duck, Duck, Goose'. More

Ipsos Wins UAE Cross Media Measurement Contract

May 25 2022

In Dubai the Advertising Business Group, a non-profit organisation advocating for responsible advertising and communication in the MENA region, has appointed Ipsos as its partner for its ad currency UAE Cross Media Measurement project. More

Receipt Panel Deal for NielsenIQ Aus

May 24 2022

In Australia, consumer data giant NielsenIQ is to offer clients access to 'one of the biggest receipt panels in Australia', promising new understanding of 'the most important retail consumer group - the omnishopper'. More

RealityMine Launches Behaviour-Triggered Survey Tool

May 23 2022

UK-based mobile phone data firm RealityMine has launched a solution called RealLife Events, through which clients can deliver surveys to users, triggered by digital behaviour such as using a specific app, web site or making specific search queries. More

VST Launches Virtual Testing for eCommerce Sites

May 20 2022

Retail tech provider Virtual Store Trials (VST) has launched a solution called 'E-commerce Fixture Testing', which offers a virtual simulation of eCommerce sites and apps through which CPG brands can conduct tests. More

New Platform Provides TV Audience Data for UAE

May 19 2022

As Nielsen rolls out a new solution for measuring media consumption in Saudi Arabia, mena.tv, a B2B marketplace for TV Content in the Middle East and North Africa, has launched a platform providing daily audience data for around five million UAE-based viewers. More

Kantar Launches Link AI for Digital

May 17 2022

Kantar has launched Link AI for Digital, an artificial intelligence-powered ad testing solution designed specifically for digital ad formats. More

Reveal Mobile Launches Mira OOH Measurement Console

May 13 2022

Location intelligence and marketing software company Reveal Mobile has launched a self-service platform for out of home (OOH) campaign measurement, known as Mira. More

Hivestack Launches Metaverse Stores Ad Research Arm

May 11 2022

In Canada, digital out-of-home (DOOH) ad tech company Hivestack has launched a research division, which will explore in-store, programmatic media activation in the metaverse. Former Microsoft Research MD, P Anandan, has joined as a special advisor to the initiative. More

Momentive Launches Idea Screening Solution

May 10 2022

SurveyMonkey parent Momentive has launched a new solution for concept and creative testing, Idea Screening. The tool promises 'quick, AI-powered insights on early-stage ideas, claims or concepts'. More

SAP Integration for Qualtrics Solution XM Discover AI

May 10 2022

Experience management company Qualtrics has announced the integration of its XM Discover AI and machine learning capabilities into parent company SAP's Service Cloud, to help users resolve customer issues, increase resolution rate and improve customer satisfaction. More

Neustar and Captivate in Improved Audience Targeting Deal

May 9 2022

In the US, consumer data firm Neustar and digital out-of-home (DOOH) video network Captivate have partnered to help improve and expand the latter's audience segmentation and targeting capabilities. More

Upwave Adds Long-Term Brand Measure

May 6 2022

In the US, analytics company Upwave has expanded its ad measurement platform with the addition of a module called Brand Effects, using longitudinal metrics to help marketers measure the long-term, lasting effect of a brand in the marketplace. More

Researchbods Opens 'Studio' Creative Division

May 5 2022

UK-based customer insights and communities platform developer Researchbods has launched a dedicated creative division called 'Studio', which will work with all teams across the business to enhance its creative offering. More

IRI and TikTok Link to Track Media Mix Effectiveness

Apr 29 2022

In the US, consumer data giant IRI has partnered with video-focused social media giant TikTok, to deliver custom marketing and media mix effectiveness insights to retailers and manufacturers advertising on the platform. More

Qualtrics Launches Social Media Response Tool

Apr 29 2022

Experience management platform Qualtrics has launched a solution called Qualtrics Social Connect, to enable contact center, marketing and CX teams to capture, analyze and respond to the millions of customer service requests they receive through chat, e-mail and social media. More

PPL Insights and Strategir Form Consumer Journey JV

Apr 28 2022

UK-based consumer and sensory research agency PPL Insights and France-based consumer and shopper research specialist Strategir have formed a joint venture, to provide a broad range of research services linking all elements of the consumer journey. More

WPP Launches Everymile End-to-End eCommerce Solution

Apr 28 2022

Marcoms giant WPP has launched an end-to-end eCommerce service called Everymile, which will look after the entire process from the minute a customer visits a brand's web site - having first helped the target audience to find that site - and clicks to order, through to the delivery of their purchase. More

Nielsen to Access Inscape's Smart TV Data

Apr 26 2022

Nielsen and VIZIO have signed a multi-year agreement that provides Nielsen with data from the latter's smart TV viewing data provider Inscape. The deal gives Nielsen the rights to use Inscape's ACR data from around 20 million VIZIO Smart TVs. More

Behaviorally Hires Leader for New OTC Shopper Division

Apr 25 2022

In New York City, shopper marketing consultancy Behaviorally has appointed Christine Baskin as Vice President, leading the firm's new OTC (over the counter) Pharmaceutical Customer Success teams. More

UX Platform WEVO Adds AI Tool and Updates Platform

Apr 25 2022

User experience (UX) platform WEVO has added an AI tool which it says helps user researchers go from 'experience test' to 'ready insights' in minutes. It has also updated its platform with a new dashboard and enhanced diagnostics. More

BDEX Launches Customer Targeting Tool Omni IQ

Apr 25 2022

In the US, consumer data exchange platform BDEX has launched a 'freemium' tool called Omni IQ, to help companies use first-party data about current and potential customers to improve targeting and reach potential consumers. More

Opinium Hires Music Industry Economist for New Unit

Apr 22 2022

London-based insights agency Opinium has hired music economist Chris Carey to lead its newly launched Music, Media and Entertainment division. More

SnackMagic Launches Consumer Insights Tool CPGpulse

Apr 21 2022

In New York, personalized snack box provider SnackMagic has launched a data platform called CPGpulse, to provide consumer insights for CPG brands. More

IRI, Profitero Link for Item-Level eCommerce Analysis

Apr 14 2022

In the US, consumer data and insights firm Information Resources, Inc. (IRI) and eCommerce intelligence platform Profitero have partnered to help clients measure and optimize CPG digital shelf presence based on actual item-level sales. More

Ipsos India Launches Personalized 'Connected Communities'

Apr 13 2022

Ipsos India has launched a service called 'Connected Communities', providing specific clients with access to a group of consumers recruited to conduct multiple research projects on their behalf, including studies for exploration, ideation and optimisation. More

Horizon, Nielsen Develop Multicultural Planning Tool

Apr 11 2022

US agency Horizon Media has partnered with Nielsen to develop eMbrace, a new communications and media planning platform designed to help companies engage multicultural audiences. More

Gaming Ads Firm Frameplay Unveils Attention Metric

Apr 7 2022

Intrinsic in-game advertising pioneer Frameplay has launched a solution for measuring attention in the gaming sector. Intrinsic Time-in-View builds on the firm's proprietary viewability measures and has been validated by agencies Lumen and eye square, and endorsed by marcoms group dentsu. More

Neustar and Catalina in CPG Purchasing Data Deal

Apr 7 2022

In the US, consumer data firm Neustar has partnered with shopping behavior insights provider Catalina to enable consumer packaged goods brand advertisers to optimize their marketing mix, campaign tactics and audience targets on-the-fly based on real time purchase behavior. More

Samba TV and MediaSquare in French Targeting Deal

Apr 7 2022

Cross-screen television insight and analytics provider Samba TV has partnered with media marketplace MediaSquare to provide ad retargeting and targeting for OTT (over-the-top) viewers and gamers in France. More

YouGov Debuts Global Profiles Audience Intel Tool

Apr 5 2022

YouGov has launched a dataset called Global Profiles, to help brands, agencies and media planners understand their global audience. Data comes 43 markets, with five more to be added in August. More

Voxco Launches No-Code Intelligence Platform

Apr 5 2022

Canadian survey software provider Voxco has launched a no-code data analytics platform called Voxco Intelligence, promising to unlock users' customer data using predictive analytics, AI and machine learning models. More

National CineMedia Launches NCMx Insights Platform

Mar 29 2022

In New York, cinema advertising network National CineMedia (NCM) has launched a data, insights and analytics platform for moviegoers called NCMx, to connect brands with custom audiences in theaters as well as on digital screens before and after attending movies. More

Braze Launches eCommerce Personalization Portfolio

Mar 29 2022

In New York, customer engagement platform Braze has launched a portfolio of new products called Braze for Commerce, through which retail and eCommerce marketers can personalize campaigns driven by first-party data. More

ThinkTV Launches Planning Tool The Media Engine

Mar 28 2022

In Australia, ThinkTV has launched a free planning tool called the Media Engine which draws on sales and campaign data from 60 Australian brands across ten categories, to help demonstrate media return on investment. More

UserTesting Launches IoT Test Templates

Mar 25 2022

Customer insights platform UserTesting has added Internet of Things (IoT) test templates for its 'Human Insight Platform', to gain user feedback and help understand how IoT and digitally connected devices perform. More

Cognitive Launches AI-based Ad Evaluation Solution

Mar 25 2022

In New York, artificial intelligence marketing company Cognitiv has launched a solution using algorithms built for individual advertisers, which evaluate each impression in real time and label those most likely to drive a conversion. More

M&C Saatchi Firms Launch 'Brand Desire Engine'

Mar 24 2022

M&C Saatchi Group's specialist growth and data consultancies Clear and Fluency have launched an AI-based intelligence platform called the Brand Desire Engine. More

NICE Rolls out CXone Platform in Singapore

Mar 24 2022

US-based NICE has rolled out its customer experience platform CXone in Singapore, promising to help businesses in the Asia Pacific region deliver customized, digital-first customer service. More

Logica Research Launches 'Future of Money Insights Kit'

Mar 24 2022

In San Francisco, Logica Research has launched the 'Future of Money Insights Kit', providing insights and trend analysis around financial decision-making. More

CRA Starts Using Watches to Measure Radio Listening

Mar 22 2022

Commercial Radio Australia (CRA) has announced the recruitment in Sydney of the first panel participants to wear electronic watch meters to capture their radio listening. This is part of the roll out of GfK Radio360, which moves the industry from paper-based surveys to the majority use of e-diaries. More

Audience Measurement Firm Beatgrid Adds Two to Board

Mar 22 2022

Netherlands-based audience measurement specialist Beatgrid has emerged from stealth mode, adding to its Board of Directors former Nielsen Catalina Solutions CEO Matthew O'Grady and oOh! Media founder Brendon Cook. More

RealityMine Adds Digital Receipt Scanning Feature

Mar 21 2022

UK-based mobile phone data pioneer RealityMine has announced the addition of a feature called RealLife Checkout to its product offering, enabling passive receipt scanning for digital transactions. Clients can now track, directly, what products are bought and how much is paid for them. More

DBM and RDA Link to Launch New Data Tools

Mar 21 2022

In Australia, financial services insights and consulting firm DBM Consultants has partnered with geospatial specialist RDA Research to launch tools for mapping and audience finding; appending variables to databases; and appending and profiling large databases. More

Comscore and SMI Launch eCPM for Linear TV Ads

Mar 18 2022

Comscore has partnered with ad intelligence specialist Standard Media Index (SMI) to offer what it describes as the 'industry's first' advanced Effective Cost-per-Thousand Metric (eCPM) for linear TV advertising. More

Qualtrics Launches Framework Tying Sentiment to Sales

Mar 18 2022

Experience management platform Qualtrics has launched a framework measuring how a customer's digital experience across an organization's web site, mobile apps, digital marketing and social media channels impacts how much they spend. More

EPG Media Forms Consumer Measurement and Insights Firm

Mar 17 2022

US-based EPG Media has formed a new consumer measurement and insights company called EPG Specialty Information. More

Quotient Launches Multi-Touch Measurement Methodology

Mar 17 2022

In the US, digital media and promotions tech firm Quotient has launched an impression-based multi-touch media measurement methodology, for use across on- and offsite display, digital out-of-home, and sponsored search channels. More

Adobe Adds new AI-based Personalization Capabilities

Mar 16 2022

Marketing software developer Adobe has launched artificial intelligence-based capabilities for customer personalization, prediction and insights. More

A Closer Look Opens Senior Living Mystery Shopping Arm

Mar 14 2022

In the US, mystery shopping agency A Closer Look has launched a specialist division covering the senior living sector. More

Vurvey Launches QR Code Feedback Tool

Mar 14 2022

In the US, enterprise co-creation platform Vurvey has launched a tool to help brands gather feedback from customers scanning QR codes. More

MR Investors Back Product Testing Platform Highlight

Mar 11 2022

In New York, in-home product testing platform Highlight has raised $7m in a seed round of investment, including money from Momentive CEO Zander Lurie; Richard Thornton, former CEO of Cint; Tom Bernthal, CEO of Kelton; and Max Mullen, founder of Instacart. More

Launch for Automotive CXM Platform Xperience

Mar 11 2022

In the US, automotive software developer ProMax has launched Xperience, a customer experience management (CXM) platform for the retail auto space, designed to drive personalization across the customer journey. More

Four More Countries for Nielsen Identity System

Mar 10 2022

Nielsen is to launch its Identity System in Australia, Germany, India and Japan, in April, with six other economies to follow later in the year. More

Yabble Adds New Text Analysis Feature

Mar 10 2022

In New Zealand, insights platform Yabble has added a feature called Count to its Hey Yabble product, to help analyze unstructured text data for theme and sub-theme counts, and then add sentiment analysis to provide an understanding of audiences. More

ENGINE Rolls Out Audience Product in Aus

Mar 10 2022

Media and marketing services company ENGINE has rolled out its cookieless 'Attitude-Based Audience' capability in Australia, allowing marketers to target online audiences across auto, financial services, health / pharma, lifestyle and tech sectors. More

Annalect and Affinity Sign Buyer Data Integration Deal

Mar 9 2022

In New York, Omnicom's data and analytics division Annalect has signed a multi-year agreement with consumer spending data provider Affinity Solutions, to integrate retailer purchase transactions into the group's people-based marketing and insights platform, Omni. More

Comscore and WideOrbit Expand Automated TV Partnership

Mar 8 2022

Comscore and ad management platform WideOrbit have extended their partnership to create a solution called Comscore TV, powering automated TV ad buying and audience targeting across markets and demographics at scale. More

sparks & honey to Launch New Consulting Practices

Mar 8 2022

In New York, trend spotting agency sparks & honey is to launch two new practices: Youth Culture and Policy & Philanthropy, to be headed up respectively by newly promoted VP Hannah Hickman and SVP Robb Henzi. More

Collage Launches Parents & Kids Intell Program

Mar 8 2022

In the US, cultural intelligence specialist Collage Group has launched a syndicated 'Parents & Kids Cultural Intelligence Program', to provide brands with the insights they need to engage with parents and kids across race and ethnicity. More

US Firm Helixa Debuts New Audience Intell Platform

Mar 7 2022

New York-based firm Helixa has launched Discovery, a new data-driven audience intelligence platform incorporating customer feedback to promise users rapid, granular insights for US and global audiences. More

Launch of Predictive Ad Analytics Firm datafuelX

Mar 4 2022

In New York, a trio of long-time media industry execs has launched a firm called datafuelX, which uses predictive analytics solutions to forecast and optimize advertising audiences and outcomes. More

Curion Opens New England Area Consumer Center

Mar 3 2022

In the US, sensory evaluation and consumer product research firm Curion Holdings has opened a Consumer Center in Natick, Massachusetts, to expand its innovation insights services in the New England area. More

'Brains & Bodies' Launch / Neuro Best Practice Guide

Mar 1 2022

MrWeb's special issue on 'Measuring Brains and Bodies' is launched today: viewing and downloading the 72-page pdf supplement is free: click the cover or the link below; or read on for the second part of Michelle Niedziela's article, which offers a guide to Best Practice in consumer neuroscience projects. More

Discuss Adds 'Self Captures' Media Tool

Mar 1 2022

In the US, video feedback platform Discuss has added a solution called Self Captures to its platform, to enable companies to gather in-depth, short form experiences from target audiences, whenever convenient for them to take a video or photo related to a task or video survey. More

Nielsen and Experian Get Closer to Boost ID System

Feb 28 2022

Nielsen has announced an expanded relationship with consumer data giant Experian, aimed at advancing person-based, cross-device measurement. Experian's marketing data will enhance the Nielsen Identity System by providing persistent IDs for analysis of behaviour on the 'open web'. More

DoubleVerify, Comscore to Launch Verification Measure

Feb 25 2022

Comscore is partnering with digital media measurement, data and analytics provider DoubleVerify (DV) to develop a cross-platform media quality verification and audience measurement solution. More

Realeyes Partners for Creative and Attention Insights

Feb 25 2022

Emotion analytics specialist Realeyes and media quality measurement agency Adelaide have partnered to help advertisers uncover the value of attention insights across both creative and media. More

Kinnect Launches India CX Practice

Feb 24 2022

In India, digital media agency Kinnect has launched a Customer Experience practice, and appointed Bharatesh Salian to lead it as SVP - Marketing Science and CX. More

UNLIMITED Launches 'Emotional Context' Platform

Feb 24 2022

UK-based agency group UNLIMITED has launched an insights platform called LUCA, which it says automates the gathering and analysis of digital data sources to deliver human understanding for brands. More

UserTesting Adds Social Media Shopper Features

Feb 22 2022

On-demand insights firm UserTesting has added 'social media commerce' templates to its platform, allowing companies which are building products to obtain opt-in feedback from shoppers on platforms such as TikTok, Facebook, Instagram, Pinterest and WhatsApp. More

SALESmanago Adds Zero-party Data Features to CDP

Feb 10 2022

In Poland, martech platform SALESmanago has relaunched its no-code, AI driven customer data platform (CDP) with a set of features to help businesses collect, manage and utilize zero-party data - that which has been 'willingly and intentionally' shared by consumers. More

Firms Link for Live Super Bowl Biometric Monitoring

Feb 8 2022

Four insights companies - Ipsos, IVP Research Labs, Schlesinger Group and Shimmer Research - are partnering to provide live biometric monitoring and analysis for this year's Super Bowl. More

New Tool Links Social Media Viewing and eCommerce

Feb 7 2022

In the US, social media video intelligence and measurement specialist Tubular Labs has launched a tool to link social media video viewing to eCommerce. More

GutCheck Launches Co-creation 'Think Tank'

Feb 4 2022

In the US, market research and analytics company GutCheck has launched an online qualitative co-creation solution called Agile Creative Think Tank (ACTT), to integrate the voice of customer (VOC) into exploration, innovation and creative development projects. More

Bluecore and Criteo in Shopper Buying Prediction Deal

Feb 4 2022

In New York, marketing technology company Bluecore has partnered with ad targeting and retargeting specialist Criteo to help brands use their owned first-party data to predict what new and existing shoppers will buy next on major ad channels. More

Intra Research Launches Four Nordic Panels

Feb 3 2022

Online panel provider Intra Research has launched four new panels, covering Denmark, Finland, Norway and Sweden. More

Rapid Expansion for Data Collection Firm Veridata

Feb 1 2022

Texas-based data collection firm Veridata Insights has reported 150% year-over-year revenue growth and fifteen recent hires, having opened offices in Canada, Bulgaria, India and the UK. More

Acxiom Extends CCPA Rights to All US Residents

Jan 31 2022

Data and marketing services company Acxiom has announced that it is extending the same privacy rights provided to California residents under the California Consumer Privacy Act (CCPA) to all US residents. More

SiriusXM Rolls Out Listener Targeting Solution AudioID

Jan 31 2022

US broadcasting company SiriusXM has announced that its SXM Media arm has launched a listener identity solution called AudioID, offering marketers a way to reach, target and connect with consumers at scale. More

ENGINE's Cassandra Launches Generation Alpha Study

Jan 28 2022

Cassandra, the ENGINE Group's young consumer trendsetting insights business, has launched a syndicated study on Generation Alpha - defined as ages 0 to 11 - and plans to release the results this quarter. More

IAS Launches CTV Quality Measurement 'First'

Jan 28 2022

Advertising intelligence specialist Integral Ad Science (IAS) has launched what it claims is the first live media quality measurement for CTV. More

dunnhumby Adds Shop and Assortment Tools to Azure

Jan 27 2022

Tesco-owned customer data science specialist dunnhumby has announced that its flagship products dunnhumby Shop and dunnhumby Assortment are now available on Microsoft Azure. More

Physician Access Deal for China and Japan-Based Firms

Jan 25 2022

China-based data collection firm Holden Healthcare and Japanese healthcare researcher Seed Planning have announced a partnership enhancing physician panel access across hard-to-reach markets in the Asia Pacific region. More

Kantar Adds Link AI Ad Tester to On-Demand Platform

Jan 25 2022

Kantar has made its Link AI ad testing solution available on the Kantar Marketplace on-demand research platform. More

Zero-Party Data Launch for Former Salesforce Exec

Jan 25 2022

In New York, former Salesforce exec John Roa has launched a zero-party data platform called Caden, with a $3.4m round of pre-seed funding. More

TapResearch Launches Mobile Game Player Insight Tool

Jan 21 2022

In the US, market intelligence solution provider TapResearch has launched a tool called Player Insights, to provide mobile game developers with access to player feedback in real time. More

GfK and Dstillery Partner for New CPG Segments

Jan 20 2022

GfK and cross-device targeting specialist Dstillery have expanded their partnership with the development of 32 new audience segments, through which digital marketers can target CPG shoppers. More

Upwave Launches Future Brand Spend Analysis Feature

Jan 20 2022

US-based brand analytics platform Upwave has launched a feature called Customer Forecast, to understand which paid brand media tactics are likely to drive future customer growth and identify long-term media efficiencies. More

Acquia Launches 'Market Basket Analytics' Solution

Jan 20 2022

In the US, digital customer experience company Acquia has added a 'market basket analytics' solution to its Customer Data Platform (CDP), to help retailers pair products and price packages, and gain a deeper understanding of their own customers' buying preferences. More

Behaviorally Launches eFluence Digital Shelf Analyzer

Jan 18 2022

US-based behavioral insights consultancy Behaviorally has launched a division called eFluence, to help brands drive sales at the digital shelf level, and influence the omnichannel shopper journey. Former Chief Commercial Officer Scott Brill will lead the new division as MD. More

dunnhumby Launches 'Sphere' Audience Targeting Tool

Jan 18 2022

Tesco-owned retail data science business dunnhumby has launched a platform called Sphere, for use in audience targeting, media booking, forecasting and measurement across a range of retail media channels. More

Kantar Public Hires Global Panels Director

Jan 14 2022

Kantar Public has hired long-time YouGov exec Tom Burgess for the newly created role of Global Panels Director, supporting its probability-based citizen panel, PUBLIC Voice. More

dunnhumby and SAP in Shopper Insights Partnership

Jan 13 2022

Tesco's customer data science firm dunnhumby has partnered with software giant SAP to help retailers make 'faster, customer-led decisions' and deliver a more personalised shopper experience in-store and at home. More

Catalina and PlaceIQ in CPG Retailer Deal

Jan 7 2022

Shopper intelligence specialist Catalina has partnered with location intelligence firm PlaceIQ to offer location-driven planning, measurement and attribution services to CPG retailers. More

Zeenk Launches TQL for Time-Series Analytics

Jan 6 2022

In the US, eCommerce analytics company Zeenk has launched a tool called Time Query Language (TQL), which in combination with its existing Causmos open-source library aims to provide marketers with predictive and incremental value analytics for their Shopify and Amazon programs. More

Nielsen Launches Streaming Signals CTV Service

Jan 4 2022

Nielsen has launched a solution called Streaming Signals, to help connected TV (CTV) operators and advertisers better understand who is watching a show within households. More

SimilarWeb Teams with US Retail Giants

Dec 23 2021

Israel-based digital market intelligence company SimilarWeb has added consumer insights from Walmart, Target, Best Buy and pet food retailer Chewy to its Shopper Intelligence solution, which launched in July with insights from Amazon. More

India's Entropik Launches Eye Tracking Platform

Dec 23 2021

India-based emotion AI specialist Entropik Tech has launched a multi-platform eye tracking platform, which works on both web and mobile devices. More

Kinesso Launches Developer Community 'Kanvas'

Dec 21 2021

IPG-owned marketing intelligence company Kinesso has officially launched 'Kanvas', a developer community through which end-users can address various ad and marketing technology challenges including defining audiences, creating insights, and running and optimizing campaigns. More

605 Launches 'Nielsen Alternative' Trading Currency

Dec 15 2021

US television measurement and analytics company 605 has launched a media trading currency it calls 605 EXCHAN6E, which it claims offers an alternative to Nielsen and is designed to underpin advertising transactions between buy and sell side partners. More

Samsung Ads Launches DMP Onboarding Program

Dec 14 2021

Samsung Ads, the electronics giant's TV advertising company, has partnered with data management platforms (DMPs) Acxiom, Adobe, Experian, LiveRamp, Merkle and Oracle, to help advertisers plan and activate TV campaigns through the use of first-party data. More

Five Year Roll-Out for Nielsen KSA Viewing Measure

Dec 10 2021

Saudi Arabian ad currency body MRC (Media Rating Company) has announced a schedule for the roll-out of its television and video audience measure, in partnership with Nielsen. More

New Insight Tool and Team for Ad Firm Duncan Channon

Dec 9 2021

In California, independent creative agency Duncan Channon has formed a Data + Tech practice, to be led by Madelaine Robinson; and is rolling out a proprietary analytics tool called the Table, promising rapid campaign performance insight and help with optimising creative. More

Nielsen's Gracenote Launches 'Audience Predict' Tool

Dec 9 2021

Nielsen's entertainment data provider Gracenote has launched a content analytics tool called Audience Predict, which forecasts the potential of future programming performance. More

Launch for AI-Driven Branding Platform BrandTruth

Dec 9 2021

In the US, marketers Shane George and Tom Cherrey have launched a platform called BrandTruth, which uses artificial intelligence and 'proven psychology' to help organisations understand their 'brand essence' and drive the brand development process. More

Conviva and Experian in Publisher Audience Data Deal

Dec 8 2021

In the US, streaming TV measurement specialist Conviva has partnered with information services giant Experian to provide streaming publishers and their partners with what the company claims is 'the industry's most advanced audience segmentation data'. More

Brand Keys Unveils 'World's Largest' Loyalty Database

Dec 6 2021

In New York, brand research consultancy Brand Keys is launching what it claims will be the world's largest and most continuous database of predictive brand loyalty metrics. More

Stagwell Merges Units for New Toronto Firm DonerNorth

Dec 3 2021

In Toronto, Harris Poll owner Stagwell Group has brought together two units of its recently merged business MDC Partners to form a new agency, DonerNorth. The two are creative, digital and media experts UNION and shopper innovation and insights firm 6 Degrees. More

Comscore Partnership Adds In-Market Auto Shoppers

Dec 3 2021

Comscore has partnered with the Polk Automotive Solutions division of information and analytics firm IHS Markit to offer programmatic cookie-free audience targets for in-market auto shoppers. More

CIMM to Launch Converged TV Measurement Provider Guide

Dec 3 2021

In New York, research-on-research body the Coalition for Innovative Media Measurement (CIMM) has announced that it is developing a guide to Converged TV Measurement Providers across the US. More

New Firm Market Sampler Offers AI-based Survey Tool

Dec 2 2021

Former hotel sector marketer Daniel Diosi has launched an MR software firm called Market Sampler, offering a self-service tool which uses an AI-based programmatic survey delivery method to reach a potential global audience of more than 1.9 billion via over four million public web sites and mobile apps. More

Tesco and dunnhumby Launch Media & Insights Platform

Dec 1 2021

Tesco has launched a closed loop platform, powered by its data science firm dunnhumby, to help suppliers and agencies engage with customers, and provide those customers with a more personalised and relevant shopping experience. More

ARF Launches Marketing Optimization / Insights Program

Nov 30 2021

In the US, the ARF and the NYU School of Professional Studies have launched a new program, the 'ARF Certificate in Marketing Optimization and Insights', teaching methods of diagnosing marketing problems and evaluating the effectiveness of campaigns. More

IDC and GTDC Link for NA Distributor Tracker Launch

Nov 30 2021

Tech intelligence and events firm IDC has partnered with the Global Technology Distribution Council (GTDC) to launch the North American Distributor Tracker, providing a view of technology distribution data and market trends in the US and Canada. More

Affinity and TylerTech in Economic Recovery Data Deal

Nov 30 2021

Affinity Solutions, which analyzes consumer spending data to help clients with their targeted marketing initiatives, has partnered with public sector software and services provider Tyler Technologies, to provide real-time data and insights on economic recovery. More

4Sight and CHN Team for 'Horizon Scanning' Solutions

Nov 26 2021

Consumer and brand researcher 4Sight has partnered with CHN Analytics, which provides predictive analytics for the US Department of Defense, to offer services for commercial clients identifying potential risks in product ingredients and opportunities from new technology. More

MediaCom Launches 'Creative Analytics' Insight Tool

Nov 26 2021

WPP agency MediaCom is launching a capability called Creative Analytics, to provide insight into future creative performance across programmatic display, search, social media and video. More

Nielsen Launches Sports Insights Tool STADIUM

Nov 25 2021

In Australia and New Zealand, Nielsen has launched a client engagement platform called STADIUM, offering a solution for media evaluation, advertising intelligence and consumer behavioural data all in one place. More

BARB Adds Streaming Data

Nov 25 2021

UK audience currency body BARB has announced it will add viewing figures for SVoD (Streaming Video On Demand) and video-sharing platforms into its daily reporting, with the upgrade completed next Monday. More

Launch for AI-based Ad Testing Platform DAIVID

Nov 25 2021

Ian Forrester, former Insight Head at video tracking platform Unruly, has launched an AI-powered ad research platform called DAIVID, which automates ad testing by using facial coding, eye tracking and computer vision data to predict human attention levels and emotions. More

Ipsos Debuts Instant|Labs Early Stage Creative Tool

Nov 23 2021

Ipsos has launched an early stage creative development solution called Instant|Labs, providing clients with an understanding of the potential of creative and ideas within just one day. More

Nielsen Moves to 'Subminute' Tracking of Linear TV

Nov 22 2021

Nielsen has enhanced its Individual Commercial Metrics service with the addition of television viewing audience estimates based on individual ads rather than commercial minutes. The change is intended to aid comparison of digital and linear TV commercials. More

Insights Consultancy Redblue Adds Two to Quant Team

Nov 22 2021

London firm Redblue has appointed Tim Coughlan as Associate Director, while Lydia McDonald joins as Senior Research Executive. More

Swaarm Adds New Features for Advertisers

Nov 22 2021

In Berlin, performance-based marketing platform Swaarm has added three new features to its platform, allowing advertisers to set offers dynamically, receive attribution insights, and proactively mitigate fraudulent clicks. More

Comscore Consumer Intelligence Rolls Out Across US

Nov 16 2021

Comscore has expanded its Consumer Intelligence solution to cover all 210 US local markets, providing local TV stations, digital publishers and media buyers with insight to connect consumer behavior with local television and digital consumption down to the ZIP code level. More

NPD Launches China Sports Footwear Tracker

Nov 16 2021

Retail data provider The NPD Group has launched the 'Chinese Sports Footwear E-Commerce Tracking Service', covering online sales of international and domestic sports brands in China. More

Nielsen Brandbank Adds Content Health Features

Nov 16 2021

Nielsen's digital product content creation and publishing solution Brandbank has launched new capabilities to understand how complete clients' product content is, and how to optimise it to improve the shopper experience. More

Affectiva Adds Sentimentality and Confusion Metrics

Nov 12 2021

US-based facial expression technology provider Affectiva has enhanced its Emotional AI technology with the ability to measure 'sentimentality' and 'confusion' - providing deeper insight into how viewers feel about content. More

Marketscience Launches Mix Modelling Approach

Nov 12 2021

UK-based advanced analytics firm Marketscience has launched a marketing mix modelling approach called BaseDynamics, to quantify the short and long-term market effects of campaigns and strategies. More

Morning Consult Expands Tracker to 40 Countries

Nov 9 2021

Washington DC-headquartered consumer insights platform Morning Consult has expanded its daily tracking survey on brands, economic conditions and geopolitical risk from fifteen to more than 40 countries. More

PRS IN VIVO Launches Enhanced Pack Screening Tool

Nov 8 2021

Shopper and product experience consultancy PRS IN VIVO has launched of AI Pack Screener 2, an early-stage packaging design screening and optimization tool combining AI and human input from the firm's experts. More

Pricing Specialist Engage3 Gears Up for Growth

Nov 5 2021

US-based firm Engage3, which helps retailers and brands track and optimize their 'Price Image', has promoted Helena Cisneros to the new role of SVP of Data Operations & Mentorship, launched new features and says it expects to double its team over the next eighteen months. More

Infutor Partnership Adds Health Attributes

Nov 4 2021

Consumer identity management and resolution firm Infutor has partnered with Atlanta, GA-based sector specialist analytics company HealthWise Data, to add health and wellness attributes to the former's Total Consumer Insights solution. More

Medallia Launches 'Digital Suite' as Sale Completes

Nov 2 2021

US-based customer and employee experience management firm Medallia has launched a platform combining actionable user feedback metrics with 'complete' behavioural data for real-time optimisation of digital experiences. The firm's $6.4bn acquisition by Thoma Bravo was completed last week. More

Eyeota and Comscore Extend Partnership

Nov 2 2021

Data onboarding and audience intelligence provider Eyeota has expanded its partnership with Comscore, to provide cookie-free contextual targeting for a broad range of verticals, across the key global markets. More

Nielsen Rolls Out Enhanced Media Spend Tracker

Nov 2 2021

Nielsen has launched an enhanced version of its Ad Intel Digital product in Singapore, allowing clients to monitor competitors' media expenditure by product across screens and formats including social, video and general display. More

DISQO Adds TikTok Ad Impact Measurement

Nov 1 2021

Consumer insights platform DISQO has added TikTok ad performance analysis to its offer; and has released findings from an initial survey of users in a report. More

quantilope Adds Automated Segmentation Solution

Oct 28 2021

Germany-based insights automation platform quantilope has launched a solution for automating segmentation research. More

Comscore Rolls Out Predictive Audiences in Canada

Oct 28 2021

Comscore has rolled out its cookie-free targeting capability 'Predictive Audiences' in Canada, enabling advertisers to reach the country's audiences based on their behavior through privacy-friendly contextual signals. More

Nielsen and Adsquare Extend Data Alliance to Australia

Oct 28 2021

Nielsen and mobile audience data and targeting specialist Adsquare have expanded their data partnership to Australia, combining consumer data with location-based targeting capabilities so clients can reach 'hyper-relevant audiences at the right mobile moments'. More

Kroger Launches Programmatic Ad Marketplace

Oct 28 2021

American grocery giant Kroger has launched a programmatic advertising marketplace, through which agencies and brands can reach its consumers. More

Nielsen Debuts Collegiate Sports Team Analysis Tool

Oct 26 2021

Nielsen Sports has launched a solution to help universities demonstrate the marketing impact a collegiate sports team can deliver to potential 'student-athletes'. More

Amazon to Launch Search Performance Analysis Tool

Oct 25 2021

eCommerce giant Amazon is launching a tool to help sellers derive insights from the search performance of their products. The service will be available in the US early next year. More

Rebrand for YouGov Canadian Buy Charlton Insights

Oct 20 2021

Research and analytics group YouGov has brought its recent Canadian sports research acquisition Charlton Insights under the main corporate brand. More

HCD Debuts UX Product

Oct 18 2021

In Flemington, NJ, neuro-behavioral consumer researcher HCD Research has announced a new user experience product, HCD NeuroUX. More

New Features for UserTesting

Oct 18 2021

Customer insights platform UserTesting has announced new features aimed at giving users 'a deeper understanding of diverse customer perspectives'. They include matching behavioral patterns with common pre-identified types, plus customization and preview options. More

Pureprofile Debuts Fast-Food Sector Insight Platform

Oct 13 2021

Australia-based digital research platform Pureprofile has launched a data platform called Audience Intelligence, to give retailers and restauranteurs access to market analysis and competitor spending trends in real-time. More

RealityMine Launches Qualitative Licence Programme

Oct 8 2021

Manchester, UK-based mobile research tech firm RealityMine has launched a qualitative licence programme, promising agencies and their clients the 'true picture of the real digital consumer and their lives'. More

Nielsen Consolidates Streaming Services

Oct 7 2021

Nielsen has brought its streaming solutions together in a single measurement suite, encompassing ad-supported and subscription-based service models across content, ads and platforms. More

Nielsen to Provide Sweden's Total Video Measure

Oct 5 2021

Sweden's audience measurement body has extended and expanded the cross-media measurement services provided by Nielsen, which it has endorsed as the country's total measurement provider for TV and digital video from next April. More

Humankind Shopper Personalization Platform Launches

Oct 5 2021

In the US, eCommerce specialist David Weissman has launched a company called Humankind, allowing retailers to connect their product experts with online shoppers through one-to-one SMS conversations. More

Suzy Launches In-Home Usage Testing Solution

Oct 1 2021

New York-based consumer insights platform Suzy has launched an in-home usage testing (IHUT) solution, allowing consumers to physically test products - from unboxing and assessing packaging appeal, to journey mapping - and provide feedback to brands. More

Kinesso Launches 'Kii' Intelligent Identity Solution

Oct 1 2021

Interpublic's marketing intelligence company Kinesso has launched a solution called Kinesso Intelligence Identy (Kii - pronounced 'key') to help marketers reach and connect with relevant audiences. More

Helixa and GWI Link Predictive and Intent Insights

Oct 1 2021

In New York, data-driven audience intelligence platform Helixa and audience insight company GlobalWebIndex (GWI) have partnered to integrate predictive insights with 'expressed consumer intent' data. More

Accretive Launches OOH Effectiveness Measures

Sep 30 2021

In the US, out-of-home (OOH) data specialist Accretive Media has launched a suite of automated measurement products called Accretive Outcomes, which it claims is the first set of effectiveness measurement tools built specifically for the OOH market. More

Kantar Adds Testing Tools to Marketplace in India

Sep 27 2021

Kantar has added creative and digital testing, concept and innovation testing solutions for users of its Marketplace platform in India. More

StackAdapt Adds Oracle Moat Metrics

Sep 27 2021

Programmatic advertising platform StackAdapt has integrated Oracle Moat Measurement into its offering for retail and CPG advertisers, providing real-time measurement and attribution metrics which the firm says were previously unavailable to the sector. More

OOH Ad Targeting Deal for Kantar and Route

Sep 22 2021

Kantar has announced a partnership combining its TGI consumer data with insights from out-of-home (OOH) audience measurement business Route, to launch a new ad buying platform promising highly targeted campaigns. More

Cross-Media Measurement Win and Roll-Out for Kantar

Sep 21 2021

Kantar has been selected by Origin, a joint industry initiative led by UK advertiser trade body ISBA, to supply a single source panel for cross-media measurement; adding to the recent launch of a 'Cross Media Performance' solution in Latin America, with Unilever among the early adopters. More

Nielsen Adds Broadband-Only Homes to Local Measures

Sep 21 2021

Nielsen has today announced an 'Impressions First Initiative', supporting what it calls an 'industry-wide move' to impressions-based buying and selling in local markets across the country. This will accompany the integration of broadband only homes (BBO) into its local metrics in January 2022. More

Prosper's Consumer Data Added to Bloomberg Feed

Sep 20 2021

Reflecting the ever-increasing value placed on 'alternative data' by financial advisors and investors, Bloomberg is to make rich consumer purchase intent data for the US and China from Prosper Insights & Analytics available through its data marketplace. More

IRI Debuts 'Lift for Facebook'

Sep 20 2021

In the US, consumer data giant IRI has unveiled a new solution to enable CPG manufacturers and retailers to measure the off-line sales impact of their social media ad campaigns across Facebook and Instagram. More

360 Market Reach Launches NPD Solution

Sep 20 2021

In New York, full-service MR firm 360 Market Reach has launched a solution combining consumer insights and targeted social media influencer feedback to support product development initiatives. More

IRI and Banyan Link for More 'Holistic' Consumer View

Sep 16 2021

In the US, consumer data giant IRI has partnered with Banyan, which connects SKU-level consumer receipt data with financial transactions, to provide its retail clients with a more 'holistic' view of consumer shopping habits and opportunities. More

Partners Launch Travel Intent Solution

Sep 16 2021

In New York, martech company Zeta has partnered with predictive consumer intelligence platform Adara, to provide the travel and hospitality sectors with individual-level insights through a newly created solution called the Traveler Data Cloud. More

Comscore Claims Person-Level Measurement Breakthrough

Sep 15 2021

Comscore says it has developed 'the next generation of personification methodology', which will bring person-level measurement to its video products, expanding on its existing household-level information. More

Schlesinger Debuts Simulated In-Store 'Virtual Aisle'

Sep 13 2021

International data and research services company Schlesinger Group has launched a life-size virtual shopping aisle, which simulates an in-store shopping experience to gain in-context insights. More

PepsiCo Launches 'Pepviz' Data Practice

Sep 13 2021

Multinational food, snack and beverage corporation PepsiCo has launched an in-house data practice called Pepviz, using real-time insights, advanced analytics and data science to target shoppers. More

VAB Launches Measurement Innovation Task Force

Sep 10 2021

In the US, recent Nielsen critic the Video Advertising Bureau (VAB) has launched the Measurement Innovation Task Force, comprising a group of research, analytics and insights execs who it says will design and deliver best practices and standards for the national TV ad industry. More

Future plc Launches Aperture Audience Data Platform

Sep 10 2021

In the UK, media company Future plc has launched an audience data platform called Aperture, providing advertisers with access to the company's intent-based first-party data. More

AppsFlyer Launches SKAdNetwork Post-Install Measure

Sep 10 2021

In San Francisco, mobile app measurement and attribution platform AppsFlyer has launched a solution called Conversion Studio, to enable marketers to understand the long-term value of their acquired users within the Apple iOS SKAN (SKAdNetwork) campaign measurement framework. More

Nielsen Enhances Total Ad Ratings in Asia

Sep 9 2021

Nielsen has enhanced its Total Ad Ratings (TAR) cross-media ad measurement methodology in Thailand, Indonesia, the Philippines and Taiwan. The changes will allow more market coverage and reduce reliance on any one external source of data. More

RealityMine Launches Mobile Gaming Measures

Sep 9 2021

UK-based mobile research tech firm RealityMine has launched gaming behavioural data capabilities, allowing it to capture and report on content that opted-in panellists have played across all mobile devices. More

GWI Debuts 'Impactful Audience Insights' Platform

Sep 9 2021

Audience and gamer insights firm GWI has launched a platform to provide an in-depth view of global or local audiences. Tom Smith, company CEO and founder, says the platform enables businesses to access 'impactful audience insights' at a fraction of the cost of traditional MR. More

GfK Expands gfknewron Predictive Intelligence Suite

Sep 7 2021

GfK has expanded its gfknewron platform with the addition of market, consumer and brand data, along with predictive analytics. More

NielsenIQ Teams with Qualtrics for Brand Health Tools

Sep 3 2021

In the US, consumer intelligence business NielsenIQ and experience management platform Qualtrics have partnered, to create 'comprehensive' brand experience solutions, offering clients a real-time, '360-degree view' of their brand health based on consumer feedback. More

Smartly.io Launches Ad Ranking Insights

Sep 3 2021

Social media ad automation platform Smartly.io has launched a capability called Ad Ranking within its insights offering, enabling advertisers to identify both top and bottom-performing ads, with a visual analysis to help inform future creative direction and optimize performance. More

Macromill Adds Taiwan Data to Weekly Consumer Survey

Sep 2 2021

Tokyo-based online specialist Macromill has included Taiwan in its weekly consumer survey, adding to existing coverage of China, South Korea, Indonesia, Thailand and Vietnam. More

Ipsos Replaces Nielsen as IAB Australia Data Supplier

Aug 31 2021

In Australia, the Interactive Advertising Bureau (IAB) has appointed Ipsos as its preferred supplier for digital audience data for a three-year term, commencing in the second quarter of 2022. Nielsen previously held the contract for nearly a decade. More

Fanplayr Launches Anonymized User Solution PrivacyID

Aug 31 2021

In the US, real-time targeting specialist Fanplayr has launched an anonymised user identification solution called PrivacyID, to address both new privacy laws and the impending ban on third-party cookies. More

Insider Intelligence Launches Retail and eCommerce Arm

Aug 25 2021

In New York, business transformation researcher Insider Intelligence has created a new vertical focused on retail and eCommerce, sitting alongside its existing coverage for marketing and advertising (eMarketer), financial services and health. More

VST Launches 'Planogram Visualizer' Virtual Shelf Tool

Aug 23 2021

Retail tech provider Virtual Store Trials (VST) has launched a self-serve product called Planogram Visualizer, to enable CPG brands and FMCG retailers to build virtual grocery shelves for planning and testing. More

Catalina in Purchase-Based OOH Audience Targeting Deal

Aug 20 2021

In the US, shopper intelligence firm Catalina has partnered with out-of-home (OOH) buying program AdQuick to launch a purchase-based audience targeting and sales lift measurement insights service for OOH media buyers. More

Channel 4 Launches Performance Data Report

Aug 20 2021

UK TV station Channel 4 has launched the Producers Performance Report, giving individual producers data on how their new programmes have performed on All 4 and the broadcaster's linear channels. More

Alliance for SeeLevel HX and Shop'n Chek Latin America

Aug 19 2021

US-based customer experience (CX) specialist SeeLevel HX has partnered with Shop'n Chek Latin America to develop a new range of services. More

TV Data Initiative Sets Up Expert Advisory Group

Aug 19 2021

New York-based consortium the TV Data Initiative (TVDI) has set up an Expert Advisory Group (EAG), comprising execs from across the industry who will work with the founding members to help advertisers, programmers and distributors 'unlock the potential of the data-driven TV ecosystem'. More

WGSN Opens Consumer Tech Division

Aug 17 2021

Consumer and fashion trend analysis and forecasting specialist WGSN has launched a Consumer Tech division, led by Silicon Valley-based Director Lisa Yong. More

Official Launch for Sponsorship Data Firm FanAI

Aug 17 2021

In the US, Johannes Waldstein and Dieter Neujahr have officially launched a platform called FanAI, which helps marketers measure, optimize and monetize sports sponsorships. More

CivicScience Launches Advertising Division

Aug 16 2021

In Pittsburgh, USA, market intelligence company CivicScience is launching an advertising company tapping data from its 100m plus survey respondents. The new firm starts with $15m seed funding from investors including the NPD Group, and is led by CEO Doug Lauretano. More

Lifesight and Eyeota Link for Customer ID Roll Out

Aug 16 2021

New York-based customer intelligence platform Lifesight has partnered with audience technology platform Eyeota to roll out its customer identification data in eight new global markets. More

Uncommon Launches CX Division

Aug 16 2021

In London, Uncommon Creative Studio has launched a Customer Experience (CX) division called the Practice, led by former Lida CEO Jonathan Goodman. More

RTB House Enhances Path-to-Purchase View

Aug 13 2021

Retargeting tech company RTB House has updated its Deep Learning AI Engine, to provide brands with an enhanced view of consumers throughout their path to purchase. More

Macromill Launches Ads Division

Aug 12 2021

Tokyo-based Macromill has announced the launch of a digital advertising business, Macromill Ads, tapping the data from its 1.3m proprietary consumer panelists to provide a one-stop service from ad planning and distribution to the measurement of effectiveness. More

QuestionPro Launches 'Budtender' Cannabis Panel

Aug 12 2021

Austin, Texas-based QuestionPro has launched a specialty audience panel comprised of cannabis enthusiasts (consumers) and 'budtenders' - gatekeepers to the products being sold behind the counter - and totaling more than 100,000 members. More

Momentive Adds B2B Sample

Aug 11 2021

Momentive, until recently known as SurveyMonkey, has announced an expansion of its MR targeting capabilities to meet growing demand from b2b customers, and tapping the resources of Dynata and Schlesinger Group. More

Toluna Start Adds New Product Development Tools

Aug 10 2021

Consumer insights platform Toluna has added a range of new product development methodologies to its Start platform, including needs identification, ideation, and claims testing solutions. More

Alida Debuts 'Total Experience Management' Integration

Aug 10 2021

In Canada, customer intelligence specialist Alida has launched an approach it calls Total Experience Management (TXM), promising to help organizations combine the voice of their customers and employees with the ability to deliver 'extraordinary' experiences. More

BARB Adds Smartphones for Four-Screen Viewing Data

Aug 9 2021

UK audience measurement body BARB has launched metrics for 'total four-screen viewing', adding smartphones to its existing coverage of unduplicated reach and time spent viewing across TV sets, tablets and PCs. More

Flashtalking and TVSquared Link for Audience Insights

Aug 9 2021

US-based ad serving, measurement and technology company Flashtalking has partnered with cross-platform TV measurement specialist TVSquared, to provide real-time, household-level insights to advertisers globally. More

Xandr Launches Audience Targeting Tool 'Monetize TV'

Aug 9 2021

New York-based Xandr, the advertising and analytics division of AT&T, has launched an audience-based platform called Monetize TV, allowing buyers to reach target audiences at scale. More

Comscore and Commerce Signals in Cookie-free Deal

Aug 9 2021

Comscore and Verisk-owned transaction data provider Commerce Signals have partnered to develop contextual audiences for cookieless ad targeting across digital mobile, and CTV inventory, for the retail industry. More

Survey2Connect Adds WhatsApp Survey Integration

Aug 6 2021

Survey2Connect has integrated its platform with WhatsApp, allowing clients to share survey links with respondents via the instant messaging program. More

Nielsen Prepares for Next-Gen PPM Roll Out

Aug 5 2021

From September, Nielsen will begin placing approximately 3,000 newly designed Portable People Meter (PPM) wearable audience measurement devices with a subset of its nearly 60,000 active PPM panelists, as part of plans to modernize its panels and improve panelist experience. More

IRI Launches 'Marketplace' Partner Ecosystem

Aug 5 2021

In the US, consumer data giant IRI has launched a network called IRI Marketplace, bringing together the firm's technology, data, and analytical partners on a single platform. More

dobney.com Launches 'Conjoint Explorer' Design Tool

Aug 5 2021

In the UK, marketing insights provider dobney.com has launched an app called Conjoint Explorer, which helps improve conjoint analysis design and speed up the process of refining attribute and level descriptions. More

Savanta Expands Fast Turnaround Essentials Suite

Aug 3 2021

Next15's data and insights group Savanta has expanded its Essentials suits of tools with the addition of creative testing, employee experience and stakeholder perceptions modules. More

Screen Engine/ASI Hires for New Audience Solution

Aug 2 2021

Hollywood research firm Screen Engine/ASI (SE/ASI) has teamed up with custom audience solutions company Dstillery to launch Audience Engine, a new research-based audience targeting solution for media, ents and ad tech clients; and hired film and television media veteran Melanie Jones to lead it. More

UK Expansion and Polish Roll-Out for Insights Family

Aug 2 2021

Fast-rising Manchester, UK-based researcher The Insights Family has announced a move to larger offices on the city's central King Street, and the opening of a satellite office in Mayfair, London, as well a roll-out in Poland and a number of hires. More

TEG Merges Units to Form Ovation

Jul 29 2021

Sydney-based TEG, which offers ticketing, live entertainment and data analytics, has merged its Analytics, Digital and Insights divisions to create a marketing and technology solution called Ovation. More

Behaviorally Launches Visual Recognition Tool

Jul 28 2021

Shopper insight specialist Behaviorally has launched a platform called Flash PDP, powered by visual recognition AI and allowing brands to optimize visual content on eCommerce product detail pages. More

Nielsen Debuts Cookieless Measurement Approach

Jul 27 2021

Nielsen has launched an approach to measure authenticated and unauthenticated web traffic and validate first-party server data with real consumer behavior. More

First-Party Data for Comscore's Predictive Audiences

Jul 27 2021

Comscore is to begin incorporating first-party data into its cookie-free audience targeting solution, Predictive Audiences, in collaboration with Experian, InfoSum and LiveRamp. More

ENGINE Launches Audience Intelligence Platform

Jul 16 2021

Media and marketing services company ENGINE has launched a platform called Audience Intelligence, offering first-party data and integrations to enable advertisers to target audience profiles and develop media plans. More

Zappi Launches 'Amplify TV' Ad Insights Tool

Jul 15 2021

Ad and innovation testing platform Zappi has launched a predictive advertising tool called Amplify TV, to help brands uncover the impact of television advertising on sales and brand equity. More

Alter Agents Launches Shopper Influence Program

Jul 15 2021

In the US, shopper behavior specialist Alter Agents has launched a tool called the Shopper Influence Research program, which uses a proprietary methodology to uncover shopper insights and help brands better understand consumers. More

M&C Saatchi Opens 'Precision' Marketing Sciences Unit

Jul 9 2021

In Australia, M&C Saatchi has launched a marketing sciences practice called Precision, which will work with clients and support a group-wide learning and development program to increase 'data fluency' among the group's employees. More

New Agency ASK-Opinions Opens in the Netherlands

Jul 8 2021

Netherlands-based group Effective Media & Marketing (EMM) has launched an FMCG-focused agency called ASK-Opinions, which will combine online panel research with shopper and purchase data from more than 1.5 million brand and category buyers. More

COMMUNITIES FEATURE: Work in Progress

Jul 6 2021

From our special issue published this week, KL Communications founder Kevin Lonnie talks about what's changed and what hasn't in twenty years running a communities business; about getting customers to solve clients' business problems; and getting space men to talk to each other. More

RealityMine Adds Entertainment Data Suite

Jul 6 2021

Mobile research tech firm RealityMine has launched a suite of data solutions specifically for researchers working in the entertainment sector. More

Neustar, Equifax Launch Privacy-First FS Segmentation

Jul 1 2021

Information services and tech company Neustar has teamed up with financial data firm Equifax to launch Financial Spectrum, an audience segmentation and media activation solution for financial services marketers. More

SightX Investment and Integration for SHG Parent Apollo

Jun 29 2021

Apollo Intelligence, the parent company of InCrowd and SurveyHealthcareGlobus, has announced the integration of SightX MR technology into its healthcare and life science data platform; and has made an undisclosed amount of investment in SightX. More

Latin American Audiences Deal for Comscore

Jun 29 2021

Comscore has partnered with LatAm intelligence platform Retargetly to deliver what it says is the first cookieless targeting solution specifically tailored for the region. More

Funds and Feedback Tools Launch for Native.AI

Jun 29 2021

Real-time consumer feedback and market intelligence platform Native.AI has launched a new offering for Food & Beverage (F&B) and CPG companies; and has secured $1.75m in strategic pre-seed funding. More

ARF Partners for Household Digital Device Study

Jun 28 2021

In New York, the ARF (Advertising Research Foundation) is teaming up with seven data and insights firm on a study intended to establish unbiased measures for defining digital device and account sharing and usage. More

Comscore Begins ANA Cross-Media Measurement Test

Jun 25 2021

US ad industry association the ANA is partnering with Comscore on a preliminary test as it seeks to develop a 'privacy-preserving cross-media measurement solution' for marketers. More

RealityMine Adds Financial Services Solutions

Jun 24 2021

Manchester, UK-based cross-platform consumer behaviour specialist RealityMine has announced a new set of capabilities for clients in financial services. More

Alida, Echo Expand Partnership to Europe

Jun 24 2021

LA-based insights firm Echo MR has expanded its partnership with CXM and Insights platform Alida to Europe, just a few months after joining its partner network. More

Course5 Spin-Off Incivus Launches Creative Optimizer

Jun 21 2021

Analytics, AI and insight firm Course5 Intelligence has spun off a new business, Incivus, which uses 'computer perception' and machine learning to help optimize ad creative for a higher return. More

NORC and AARP Launch Foresight 50+ Panel

Jun 18 2021

Non-partisan research institution NORC at the University of Chicago and over-50s advocacy organization AARP have launched a survey panel called Foresight 50+, to provide insights from older adults living in the US. More

Reality Mine and Rippll in Transaction Data Deal

Jun 18 2021

In the UK, mobile research tech firm RealityMine and transaction measurement services firm Rippll have partnered to allow clients single source access to digital behavioural capture and transaction data from Rippll's Open Banking technology. More

Comscore and Viant in Cookie-Free Targeting Deal

Jun 17 2021

Comscore is to integrate its contextual Activation suite into ad tech company Viant's cross-channel programmatic ad platform, Adelphic, allowing Viant's advertisers to use Comscore's cookie-free targeting solutions. More

MM-Eye Team Launches Sustainability Practice

Jun 15 2021

The directors of MR agency MM-Eye have launched a sustainability business change practice called The Say Do Company, promising to help clients drive profit through a combination of customer insight, business change management and sustainability expertise. More

Kantar and InfoSum in First-Party Data Partnership

Jun 14 2021

Kantar has partnered with data collaboration platform InfoSum to help advertisers ad TGI consumer insights to their own first-party data, improving targeting. More

'Nudging' Partnership for Belgian Firms

Jun 14 2021

Belgian companies One Inch Whale and Color Navigator have launched a joint venture, Research & Visual Nudging, which will combine insight techniques with the patented Color Navigator system to enhance services including predictive intelligence and neuromarketing. More

Qualtrics Debuts Tools for Customer and Brand Loyalty

Jun 10 2021

Experience management (XM) provider Qualtrics has launched four solutions using consumer feedback about online interactions, along with digital analytics such as page views, to help users design web and in-app experiences that attract new customers and engage existing ones. More

ListenFirst Launches Social Media Tool

Jun 10 2021

In New York, social media analytics provider ListenFirst has launched a feature called Instant Insights, which uses machine learning to show how brands perform across social media and benchmark that performance. More

Tobii Pro Adds Mobile Eye Tracker for Ad Research

Jun 8 2021

Tobii Pro, which provides eye tracking solutions and services to understand human behaviour, has launched a mobile capability for marketing and advertising research conducted through its Sticky self-service online platform. More

Insights Family and InspiredConsumer in US Deal

Jun 7 2021

Kids, parents and family research specialist The Insights Family and US experiential youth marketing agency InspiredConsumer have partnered to produce research solutions for clients in the US. More

TVSquared Deal Links Ads to Consumer Behaviour

Jun 7 2021

Cross-platform television ad measurement specialist TVSquared has added Foursquare's location data to its ADvantage platform, enabling users to connect linear and OTT/CTV ads to physical outcomes such as store visits and foot traffic, and understand how campaigns impact off-line consumer behavior. More

GroundTruth Unveils OTT/CTV Targeting Solutions

Jun 4 2021

In New York, location data specialist GroundTruth has launched OTT/CTV advertising solutions using geo-contextual targeting, providing digital video advertisers with consumer insights based on off-line behavioral data. More

Comscore and Spiketrap in Gamer Segmentation Deal

Jun 3 2021

Comscore has partnered with conversation analytics specialist Spiketrap, to expand its Predictive Audiences cookieless targeting solution specifically for gamers. More

Skydeo Expands ShoppingGraph Data Solution

Jun 3 2021

Mobile-first marketing platform Skydeo is expanding its ShoppingGraph data solution across more than 1,000 brands and products and over 3,000 unique audience segments, providing advertisers with consumer purchase history for programmatic and social media audience targeting. More

Adgile Adds Long-Term Attribution to TV Ad Measure

May 28 2021

Australia-based TV data and analytics provider Adgile has added a solution called 'Long Term Effects Attribution' to its TV ad impact measurement platform. More

LATAM Hire and Launches for MiQ

May 27 2021

London-based marketing intelligence and programmatic media specialist MiQ has launched US Hispanic and Multicultural practices, while appointing LATAM market specialist Amanda Abrarpour to lead its Miami office. More

PRS IN VIVO Launches InnoCompass NPD Analysis Tool

May 27 2021

Packaging and shopper / consumer behaviour specialist PRS IN VIVO has launched a product development research tool called InnoCompass, promising to help pinpoint ideas with the highest market potential. More

Insights Family Debuts 'New Generation of Families' Report

May 27 2021

UK-based kids, parents and family panels firm The Insights Family has released a free report called 'The New Generation of Families', highlighting trends across Europe such as the future of education. Other versions of the report are available for North America, LATAM and APAC. More

Measure Protocol Debuts 'Storefront' Consumer Data Tool

May 26 2021

UK-based Measure Protocol, a blockchain-based marketplace for person-based data, has launched a solution called Storefront, to provide access to consumer-based behavioural data relating to what individuals are doing, consuming, and buying. More

Nielsen to Refinance, Invest More in Nielsen One

May 25 2021

Nielsen has announced a $1.25 billion debt refinancing initiative, and says it is allocating funds to drive its new TV ratings platform Nielsen One. More

Sweden Takes Step Towards 'Total Video' Ratings

May 24 2021

In Sweden, audience measurement group MMS has published the first figures on online video viewing using GfK's new reach model, Audience Ascription Model (AAM), and describes this as 'a major step toward providing total video ratings' for the country. More

4SiGHT to Buy Stake in Analytics Tech Firm Anavizio

May 24 2021

Middle East and Africa-based full service agency 4SiGHT is to acquire an undisclosed stake in Dubai-based analytics and technology consultancy Anavizio, forming a partnership which will integrate market research and social media intelligence capabilities for 'holistic audience insights'. More

IRI Launches Opportunity Alerts and Predictors

May 24 2021

In the US, consumer data giant IRI has launched an automated 'suite' of two products for insights and decision-making - Opportunity Alerts and Opportunity Predictors. More

DISQO Launches Ad Effectiveness Report Series

May 21 2021

In the US, audience insights platform DISQO has partnered with former ARF CRO Joel Rubinson to launch the first report in a series called New Foundations of Ad Effectiveness, entitled 'X-Ray Specs for Path to Purchase Attribution'. More

Tremor to Roll Out UnrulyEQ Across US and Canada

May 17 2021

Video ad targeting firm Tremor Video is rolling out its UnrulyEQ suite of audience and psychographic intelligence solutions to clients in the US and Canada. The suite uses facial coding and survey-based techniques to help advertisers across CTV and video reach and engage audiences. More

Truthify Gets Patent for Emotion-Optimized Ad Tech

May 17 2021

New York-based consumer emotion analytics platform Truthify has been granted a US patent for its 'emotion-optimized' advertising technology. More

Catalina and iHeart Measure Podcast Ad Off-Line Impact

May 14 2021

In the US, shopper intelligence and media solutions provider Catalina has formed a partnership with audio broadcaster and podcast publisher iHeartMedia, to measure and attribute the impact of podcast advertising on physical store sales. More

Reddit Launches 'KarmaLab' Strategy Agency

May 14 2021

News aggregation, web content rating and discussion site Reddit has formed its creative strategy team into a distinct agency, KarmaLab, offering 'creative solutions, inspiration and insights' to clients targeting its 52m daily active users. The offer includes social media listening and trends reports. More

Opinium Launches EU Consumer Sentiment Snapshot

May 13 2021

London-based insight agency Opinium has launched an EU Barometer, to provide a snapshot of consumer sentiment across the European Union. The service promises a ten-day turnaround, from questionnaire sign-off to data delivery. More

US Court of Appeals Rules Against Samba TV Patent

May 13 2021

The US Court of Appeals for the Federal Circuit has ruled that an 'invention' developed by cross-screen television insights and analytics provider Samba TV - regarding the use of audience data for targeting TV viewers on digital devices - cannot be patented. More

Oracle in 3D In-Game Ad Measurement Tech 'First'

May 13 2021

Software giant Oracle has launched what it claims is the world's first ad measurement technology for 3D in-game environments. More

Epsilon Wins First MRC Approval for Outcomes Measure

May 12 2021

US data analytics company Epsilon is the first company to receive Media Rating Council (MRC) accreditation for a service measuring the connection between a consumer event - such as a purchase - and a digital ad served. More

Commonwealth Bank and Quantium Form Data J.V.

May 11 2021

The Commonwealth Bank of Australia (CBA) has formed a joint venture with customer data analytics firm Quantium, combining the former's transaction data with the latter's data science. The new business will be known as CommBank iQ and will begin trading in the second half of 2021. More

CX Platform Airkit Raises $40m

May 11 2021

Digital customer experience (CX) platform Airkit has raised an additional $40m in a Series B round of investment, which it will use to accelerate its go-to-market and product development initiatives. More

NielsenIQ Launches Platform for Smaller CPG Clients

May 7 2021

Newly rebranded consumer intelligence giant NielsenIQ has announced the US launch of Byzzer, a subscription-based platform providing actionable insights for small and emerging CPG companies in sectors such as food, beauty, pet, alcoholic beverage and cannabis. More

ESOMAR Launches Survey of Insight Buyers and Users

May 6 2021

Global industry association ESOMAR has teamed up with NewMR, Confirmit and more than twenty other organisations for the next wave of its survey among buyers and users of insights, measuring how usage and purchasing patterns are evolving. More

Rediffusion Opens Red Lab Consumer Research Division

May 6 2021

In India, marcoms group Rediffusion Brand Solutions has launched a specialist consumer research and analysis division called Rediffusion Consumer Lab (Red Lab), offering market research, consumer understanding and trend spotting services. More

Hotspex and Shelfgram in Shelf Audit Partnership

May 5 2021

Toronto, Canada-based employee-owned consumer packaged goods research specialist Hotspex has partnered with retail execution software provider Shelfgram to develop new MR products providing insights based on real-life shelf audits, at scale. More

Reid Campbell Firms Launch Gaming Insight Solution

May 4 2021

In Canada, research tech business Rival Technologies and sister company Reach3 Insights have launched a solution using mobile messaging and conversational research design principles to uncover insights from gamers. More

Qualtrics Debuts Contact Center Platform

Apr 30 2021

In the US, experience management platform Qualtrics has launched a 'Customer Care Command Center', providing agents with access to insights on what customers are thinking and feeling about their contact center experiences, and helping them act on recommendations for improvement. More

Kantar Launches South Africa's 'Largest' Panel

Apr 29 2021

Kantar has launched what it says is South Africa's biggest ever consumer panel, measuring the FMCG purchasing behaviour of more than 6,500 local households at launch. More

SurveyMonkey Expands GetFeedback CX Platform

Apr 29 2021

SurveyMonkey has added several new listening, analysis and automation features to its customer experience management platform GetFeedback, capturing customer feedback in secure environments such as ATMs and offering AI-powered sentiment analysis. More

Milwaukee Office for Engagement Specialist Inte Q

Apr 29 2021

In the US, customer engagement (CE) agency Inte Q has opened a new office in Milwaukee, staffed by former Kohl's Corporation brand marketing and analytics execs Jeremy Griffith, Adam Nenning, Nick Ratelis and Jessica Stemper. More

WPP Launches 'Choreograph' Global Data Business

Apr 27 2021

WPP has launched a global data company called Choreograph, which brings the specialist data units of GroupM and Wunderman Thompson into a single business, accessible to all WPP clients and companies. More

Numerator Launches TruView Market Share Measure

Apr 27 2021

Chicago-based consumer and market intelligence company Numerator has launched an omnichannel market share measurement system called TruView, for use by CPG brands and retailers. More

SpotX Launches CTV Targeting Tools

Apr 26 2021

In New York, video ad platform SpotX has launched a suite of tools allowing media owners and advertisers to target audiences using first-party, third-party or subscriber data for connected TV (CTV). More

Return to Roy Morgan for Australian Publishers

Apr 23 2021

A rift in the Australian readership measurement industry which opened a dozen years ago appears to be healing this week, as media alliance Think News Brands shutters its publisher-funded 'EMMA' measurement platform and resumes support for long-time currency provider Roy Morgan. More

Tech Marketplace SWZD Opens Insight Unit

Apr 23 2021

Tech buyer and seller marketplace Spiceworks Ziff Davis (SWZD) has launched a division called Aberdeen Strategy & Research, delivering insights into the business technology market. Robin Peto will lead it as Managing Director. More

IRI Expands Omnichannel Measurement, Buys CoinOut App

Apr 22 2021

In the US, consumer data giant IRI has expanded its omnichannel measurement capabilities with the launch of two solutions: IRI OmniMarket and IRI OmniConsumer. The firm has also acquired the CoinOut app, whose 1.5 million members submit in-store and online receipts in exchange for cash. More

New Firm Citrine Targets Financial / Business Services

Apr 20 2021

In the UK, former Savanta and Charterhouse execs Julie Irwin and Kate Turner have launched a specialist financial and business services MR agency called Citrine Research, with expertise in new proposition development, comms testing and thought leadership. More

NielsenIQ and J.D. Power Combine for Auto CX Roll-Out

Apr 19 2021

NielsenIQ and J.D. Power have announced a multinational strategic alliance to bring benchmark automotive CX studies and 'deep auto industry data analysis' to markets including India, Southeast Asia and the Middle East. More

Opinion Harvester Farm Panel Launches

Apr 19 2021

Digital research firm Alligator has teamed up with rural qual recruitment expert FieldMouse to launch a panel of farmers and farm workers, Opinion Harvester. More

Numerator to Expand Household Panel to One Million

Apr 16 2021

US-based consumer insight specialist Numerator has announced a multi-year investment to expand its household measurement panel to more than a million members. More

Behaviorally Debuts 'Flash.AI' Pack Design Analytics Tool

Apr 13 2021

Shopper insights specialist Behaviorally (previously known as PRS IN VIVO USA) has launched an AI-based computer vision technology called Flash.AI, for evaluating early-stage packaging designs. More

Twitter and Nielsen Expand Audience Measurement Deal

Apr 9 2021

Twitter has expanded the integration of Nielsen's cross-media audience measurement solutions into its video ad platform, to help advertisers with pre- and post-campaign planning and maximize their ad inventory. More

dataPlor Adds APAC and EMEA Point-of-Interest Data

Apr 9 2021

Emerging markets business and point-of-interest (POI) data provider dataPlor has launched regional POI datasets across Southeast Asia, Europe, the Middle East and Africa, with the addition of more than seven million new verified records. More

NielsenIQ Launches Omnishopper Analysis Solution

Apr 8 2021

Consumer intelligence platform NielsenIQ has launched an 'Omnishopper' solution, helping clients to understand a variety of consumer behavior across the US marketplace. More

Launch for Marketing Consultancy Crater Lake

Apr 8 2021

Four specialists from different marketing disciplines have launched a collective called Crater Lake & Co, bringing together marketing analytics, creative strategy, media planning and market research to provide answers to questions around clients' marketing decisions. More

RealityMine Debuts Healthcare Data Tool

Apr 6 2021

Mobile research tech firm RealityMine has launched a permission-based app and web interface called RealLife Healthcare, to capture digital data points from patients and physicians. More

HCD Partners with Vesta for Neuroscience Suite Launch

Apr 1 2021

In the US, online community software platform Vesta has partnered with applied consumer neuroscience company HCD Research, to create a suite of emotional and psychological research tools to capture non-conscious feelings. More

Samba TV and 605 in Omniscreen Data Deal

Apr 1 2021

Cross-screen television analytics provider Samba TV has partnered with TV measurement company 605, giving Samba exclusive access to 605's subset of TV viewing data and allowing ad targeting across over-the-top streaming and linear audiences. More

ARN Launches Australia Unplugged Research Series

Apr 1 2021

Media and entertainment company Australian Radio Network (ARN) has launched an audience and commercial insights series called Australia Unplugged, promising to 'dig deep' to answer the questions about what's really on audio consumers' minds. More

YouGov Launches 'Consumer Journey Diagnostics' Tools

Mar 30 2021

YouGov has launched a templated suite of brand research approaches called Consumer Journey Diagnostics, which it says 'blends the depth of custom research with the cost-effectiveness and speed of syndicated data'. More

Emozo Labs and Global Survey in AI Partnership

Mar 30 2021

In the US, AI-based qualitative research provider Emozo Labs has partnered with data collection firm Global Survey to use artificial intelligence to better understand customers' conscious and unconscious responses. More

Upgrade for GfK's Predictive Tool gfknewron

Mar 29 2021

Global group GfK has unveiled a new version of its gfknewron solution which gives clients instant access to the company's independent, predictive analytics for tech consumer goods across 27 countries. New features include AI-driven rolling, short-term forecasts; and price optimization tools. More

Hall & Partners Debuts 'Living' Segmentation

Mar 29 2021

Brand researcher and consultancy Hall & Partners has launched A(i)LIVE, which incorporates behavioural and survey data from Dynata and technology from consumer intelligence tool Powr of You in what it calls 'the world's first 'living' market segmentation tool'. More

Sweden's Inzyon Launches Sustainability Aid

Mar 29 2021

Stockholm-based insight solutions firm Inzyon has launched a CSR Monitor, helping users to analyse and measure their Corporate Social Responsibility activities, and to comply with increasingly complex regulatory requirements on the topic of sustainability. More

Ipsos MORI Launches Random Probability UK Panel

Mar 26 2021

Ipsos MORI has launched what it says is the UK's 'largest and highest quality' online random probability panel, with more than 15,000 participants. The mix of online and off-line respondents promises 'total understanding of the UK public for businesses and organisations'. More

Upgrade and Appointment for ThinkNow ConneKt

Mar 26 2021

Cultural insights agency and Hispanic sample provider ThinkNow has upgraded its ConneKt audience planning and segmentation tool, promising a more robust platform with enhanced user experience. In addition, adtech professional Jonathan Saquicili has been hired as ConneKt Product Manager. More

Shimmer Partners for Turnkey At-Home Neuro Launch

Mar 23 2021

Wearable insights tech firm Shimmer Research has partnered with mobile MR specialist IVP Research Labs and data collection firm Schlesinger Group, to launch an at-home biometric neuromarketing research service. More

Captello Launches Survey Feature in WeChat

Mar 22 2021

In the US, cloud-based marketing solutions provider Captello has launched new tools for clients to capture survey and lead data from people using social media messaging and payment app WeChat. More

Kids' Specialists Link in Europe to Form The League

Mar 18 2021

London-based and family-focused insight and creative marketing agency Kids Industries (KI) has partnered with similar agencies in France, Germany and Spain to create a European industry network called The League. More

Phebi Launches 'Emotional Resonance Score'

Mar 16 2021

In London, speech analysis tech firm Phebi has launched an Emotional Resonance Score (ERS), tracking emotional responses to a set of items or concepts, automatically comparing positive and negative responses and presenting the results in rank order. More

Insights People Expands to Four New Asian Markets

Mar 11 2021

UK-headquartered kids, parents and family panels firm The Insights People is expanding to Indonesia, Japan, the Philippines and South Korea, surveying around 410 kids and around 205 parents of children in each country. More

GfK Unveils Major New Brand Measure

Mar 8 2021

GfK has announced the launch of Brand Architect, a new framework which it says bridges the gap between consumer attitudes and actual behavior, to measure the strength of brands. More

StreamPulse Partners for In-Home Neuro Measure

Mar 8 2021

StreamPulse, the in-home division of Texas-based neuromarketing researcher MediaScience has teamed up with neurometric equipment manufacturer Shimmer to develop StreamPulse Neuro, a system for measuring consumers' emotional response in a natural viewing environment. More

Intra Adds Panels in Germany, Poland and India

Mar 8 2021

Panel provider Intra Research has announced the launch of panels in Germany, Poland and India, with expansion to the Nordic countries coming 'in the near future'. More

Vrity Launches Brand Values-Based Index

Mar 5 2021

In the US, brand measurement specialist Vrity has launched a service called Values Return Index (VRI), connecting purchase propensity to brand sentiment across twenty values-based categories such as sustainability, equality, innovation and affordability. More

Quantcast Launches Audience Insight Platform

Mar 4 2021

In the US, audience measurement and digital advertising firm Quantcast has launched an insight and ad optimisation platform which it says will help publisher and advertiser clients compete more evenly with the Internet's 'walled gardens'. More

New Cross-Platform Feature for Canvs TV

Mar 4 2021

In New York, emotion and behavior insights specialist Canvs AI has released a cross-platform feature for its Canvs TV solution, offering users a quant and qual overview of how their program is performing across Twitter, Facebook, Instagram and YouTube TV. More

Kantar's Great Britain TGI Study Goes Monthly

Mar 2 2021

Data from Kantar's Great Britain TGI consumer survey will now be updated and released on a monthly basis, in response to what the firm says are evolving demands for consumer insight. More

JCDecaux Launches OPTIX Ad Creative Analysis Tool

Mar 2 2021

Outdoor advertising company JCDecaux Australia & New Zealand has launched a tool called OPTIX, giving advertisers an understanding of which elements of their creative are driving the most audience engagement and viewer attention. More

Kin + Carta Launches 'Data Labs' in the US

Mar 2 2021

In the US, digital marketing services group Kin + Carta has launched Data Labs, offering a 'hub of data-related innovation and expertise' which can be used for client-related consulting and engineering services projects. More

Omnicom to Integrate Comscore Data

Mar 1 2021

Comscore has expanded its data agreement with marcoms giant Omnicom Group, to provide privacy-safe e-commerce and audience behavioral data for its Omni media planning and personalization platform. More

iMotions Unveils Remote Data Collection Module

Mar 1 2021

In Denmark, human behavior analyst iMotions has launched a data collection module using a browser interface and a participant's own webcam to collect data from facial expression analysis and eye tracking, for integration with self-reported surveys. More

UK Statistics Authority Opens Data Ethics Centre

Feb 26 2021

The UK Statistics Authority has set up a Centre for Applied Data Ethics, to provide practical guidance and support for researchers and statisticians; and to keep them abreast of new methods, technologies and data sources. More

Comscore Expands Predictive Audiences in Europe

Feb 26 2021

Comscore has rolled out its cookie-free targeting capability 'Predictive Audiences' to France, Spain and Italy - it already operates in the UK and Germany. The firm has also partnered with audience technology platform Eyeota to offer access to cookie-less B2B audiences. More

Blue Yonder Opens Sense:Lab Product Testing Centre

Feb 26 2021

In the UK, Blue Yonder Research has launched an R&D insight and product testing facility called Sense:Lab. More

Comscore Partners for Australian TV Measurement

Feb 25 2021

Comscore has expanded its TV measurement footprint to Australia through a partnership with cross-screen television insights and analytics provider Samba TV; and says it plans to add further regions throughout 2021. More

Numerator Launches 'Sweet Treat Tracker'

Feb 25 2021

In the US, consumer insight specialist Numerator has launched the Sweet Treat Tracker, which monitors omnichannel sales trends across the 'indulgence' category. More

Maru Combines System 1 and 2 for New Brand Health Tracker

Feb 24 2021

Tech-enabled MR and customer insights group Maru has launched a combined System 1 and System 2 research solution called 'Brand Health Tracking', promising a holistic view of brand performance at speed. More

Nielsen Launches 'Return on Sponsorship' Metrics

Feb 23 2021

Nielsen has launched new scoring metrics allowing brands to compare the impact of their sports sponsorship activities to other marketing and advertising initiatives. More

Borderless Access Expands in LatAm and Europe

Feb 23 2021

Digital MR products and solutions company Borderless Access has launched its proprietary MR panel community in two new Latin American and two European markets: Ecuador, Peru, France and Italy. More

Comscore Gets Patent for Content Ad Impact Analysis

Feb 23 2021

Comscore has been awarded a US patent for its 'System and Method for Analyzing the Effectiveness of Content Advertisements'. More

Comscore Adds 'State Clusters' Indian Digital Measure

Feb 22 2021

In India, Comscore has added 'state clusters' to its measurement suite, allowing users to segment digital audiences based on their location in sixteen states across India. The firm says this allows media buyers and sellers to understand multi-platform audiences beyond country level. More

Adgile Launches Catalyst TV Effectiveness Platform

Feb 22 2021

Adgile Media, an Australian firm measuring TV ad impact, has launched a cloud-based platform called Catalyst, designed to help users understand, optimise and extend their TV planning and buying in real time. More

M&C Saatchi Launches 'Fluency' Data Consultancy

Feb 19 2021

In London, ad group M&C Saatchi has launched a data consultancy called Fluency, promising to bring greater access to data and insights across organisations. It will be led by CEO Frisco Chau, who is also the wider group's Chief Data Officer. More

BVA Group Sets Out Plans under New Management

Feb 18 2021

Following its management buyout last month, French research and consulting firm BVA Group says it will reposition itself as an 'experience champion', and will take a more international and more 'participative' approach. More

Former Incite Execs Launch 'Old Salt' Consultancy

Feb 16 2021

In the US Kevin Kruper and Rocky Prozeller, former directors of British-based MR firm Incite, have launched a boutique insights consultancy called Old Salt. More

J.D. Power Launches Auto Insurance Loyalty Tracker

Feb 16 2021

Automotive industry research giant J.D. Power has launched a solution providing daily metrics on auto insurance customer shopping activity, by brand. More

SurveyMonkey Adds CX Tool to Salesforce Integration

Feb 15 2021

SurveyMonkey has announced that its CX solution GetFeedback will integrate with cross-channel shopper personalisation platform Salesforce Commerce Cloud. More

Earle to Lead New Zappi Enterprise Team

Feb 11 2021

Ad and innovation testing platform Zappi has set up an Enterprise Team to help large organisations drive global business impact through insights. The new team is led by Babita Earle, with the title of EVP of Global Enterprise Customers and Partnerships. More

Launch for GeoProve Location Verification Platform

Feb 11 2021

In the UK, the co-founders of outdoor advertising company Primesight have launched a tag-based mobile location verification platform called GeoProve. More

Big Picture Unveils 'DesignCounts' Pack Test

Feb 11 2021

Specialist design research agency The Big Picture has launched a quant methodology called DesignCounts, to help validate and optimise new pack designs. More

IVP and Shimmer Partner for Biometrics Launch

Feb 8 2021

Mobile MR specialist IVP Research Labs has partnered with wearable insights tech firm Shimmer Research to launch a new biometrics solution, NeuroLynQ, using GSR and ECG readings to measure participant engagement and attention levels during in-person research. More

PreciseTarget Adds Apparel and Fashion Targeting Tool

Feb 8 2021

Retail data science company PreciseTarget has launched ConsumerInsights, a new service promising apparel and fashion brands in-depth knowledge of their existing customers and their best acquisition targets. More

V12 Launches Vistas Segmentation Tool

Feb 8 2021

US-based purchase intent insight provider V12 has launched a consumer targeting solution called Vistas Lifestyle and Shopping Segmentation, based on in-market store shopping behavior rather than self-reported feedback. More

Patient Feedback Tool PatientMetRx Launched

Feb 5 2021

Glasgow, Scotland-based pharma sector data tech company Talking Medicines has launched an AI -driven service called PatientMetRx, providing drug companies with a way to measure patients' experiences of taking medicines. More

SoapBoxSample Launches Green Time Cannabis Panel

Feb 5 2021

Online sampling and MR tool provider SoapBoxSample has launched a cannabis-focused research panel called The Green Time, comprising both cannabis consumers and industry professionals. More

Comscore Cookie-less Targeting for UK and Germany

Feb 4 2021

Comscore has rolled out its cookie-free targeting capability 'Predictive Audiences' in the UK and Germany. More

New on DRNO: Zooming In on MR Newsmakers

Feb 3 2021

From this week, Daily Research News will feature video interviews of around 20-25 minutes with leading figures in the insights and analytics world, giving you more depth on some of the stories in the news, and talking about themselves, their companies and their views. More

TVSquared Launches ADvantage XP Cross-Platform Tool

Feb 2 2021

Cross-platform TV ad measurement specialist TVSquared has launched a fully-automated cookie-less solution called ADvantage XP, to measure the effectiveness of TV advertising for linear television, addressable and OTT/CTV. More

Trend Spotter NWO.ai Emerges from Stealth

Feb 2 2021

In New York, predictive AI platform NWO.ai has launched out of stealth mode with a $3.5m seed funding round. More

UKOM and Ipsos Unveil iris Measurement Standard

Feb 1 2021

Online audience measurement body UKOM (UK Online Measurement) and Ipsos have announced the official launch of Ipsos iris, the new UK industry standard for online audience measurement. More

GfK Builds New Media Measure for Singapore

Feb 1 2021

GfK has been commissioned by Asian media group Singapore Press Holdings (SPH) to develop a new measure of the state's local media consumption, combining survey data with digitally collected data in a single-source approach. More

Dynata Partners to Expand AsiaPac Loyalty Panel

Jan 28 2021

Dynata has expanded its loyalty panel in Asia Pacific, through partnerships with global hospitality group Accor, and Big Loyalty, a subsidiary of Air Asia. Further expansion is planned in the coming months in Singapore, Thailand and the Philippines. More

HCD Launches 'Implicit On-Demand'

Jan 28 2021

New Jersey-based MR and applied consumer neuroscience company HCD Research has launched a service called 'Implicit On-Demand', allowing clients to rapidly design, integrate and report studies of the consumer subconscious. More

Tangible Branding Co-founder Launches 'Research Human'

Jan 26 2021

In the UK, Gail Balfour, co-founder of consumer research and brand consulting business Tangible Branding, has launched a new company called Research Human, promising to understand the consumer by 'connecting with the human'. More

Curtain Up for Comscore Cross-Platform Movie Measure

Jan 25 2021

Comscore has announced the launch of Movies Everywhere, which promises daily reporting of box office movie performance across all platforms. More

Social Media Analysis Launch for Realise Unlimited

Jan 25 2021

In the UK, data science and analytics consultancy Realise Unlimited has launched a method to help develop a deeper understanding of customers through their social media data. More

Omnicom Launches Earned Media Impact Analysis Tool

Jan 22 2021

In New York, Omnicom Public Relations Group (OPRG) has launched a patent-pending comms analytics platform called omniearnedID, to understand the impact of earned media on brand sales. More

Digsite Debuts Pulse for Concept, Ad and Product Tests

Jan 22 2021

In the US, consumer insights platform Digsite has launched a quantitative solution called Pulse, for fast turnaround, early-stage concept, ad and product testing. More

dunnhumby to Launch Model Lab for Enterprises

Jan 22 2021

Tesco-owned customer data firm dunnhumby is preparing to launch an enterprise edition of its Model Lab machine learning automation tool for data scientists, built on cloud computing service Microsoft Azure. The tool will initially be available in the US. More

ONS Taps Card Data to Track Pandemic Consumer Spend

Jan 21 2021

In the UK, the Office for National Statistics (ONS) has announced plans to publish credit and debit card transaction data from the Bank of England, to help analyse how individuals have been spending their money during the past twelve months. More

Behavioural Science Specialist Launches Agency

Jan 19 2021

In the UK, behavioural science specialist Chris Harvey has launched a new company called Activate Research, promising to help research agencies and end clients better understand, predict and change behaviour. More

Directions Rolls Out 'Xcelerant' Omnibus Solutions

Jan 19 2021

In the US, Directions Research has launched a suite of technology-driven omnibus survey solutions called Xcelerant, which it says will enable teams to get answers to their questions from real people worldwide, with results available in as little as 24 hours. More

Walnut Launches Agile Pack Testing Technique

Jan 18 2021

UK-based insights firm Walnut Unlimited has extended its range of pack testing options with the launch of Agile PACKMASTER, promising help to 'those looking for quick results on a tighter budget'. More

VIOOH and Ubimo in Data-Driven DOOH Partnership

Jan 15 2021

Location intelligence firm Ubimo has partnered with OOH ad marketplace VIOOH to allow clients to access, analyse and target advertising across key outdoor sites in the US. More

Ipsos to Rebuild Australia's MOVE for DOOH Age

Jan 14 2021

In Australia, the Outdoor Media Association (OMA) has commissioned Ipsos to update its audience measurement system MOVE, to deliver a national model that covers all formats and environments, including Digital Out of Home (DOOH) signs. More

HG Insights Launches B2B Market Intelligence Product

Jan 14 2021

US firm HG Insights has launched a technology product market intelligence solution, based on insights from millions of verified technology installations worldwide. More

Cookie-Free Targeting 'First' for Comscore

Jan 11 2021

Comscore has launched what it describes as the industry's first cookie-free targeting capability. 'Predictive Audiences' promises advertisers the ability to reach consumers based on their behavior across digital, mobile and connected TV (CTV) campaigns. More

Parents Insights Rolled Out Across Thirteen Countries

Jan 11 2021

UK-based firm The Insights People has rolled out its Parents Insights service across thirteen countries, surveying 130,000 parents of children between the age of one and sixteen. Also new is a trend prediction service called 'Parents Insights Future Forecast'. More

Retina Debuts Customer Lifetime Value Tool

Jan 11 2021

In the US, customer intelligence company Retina has rolled out a customer lifetime value (CLV) enrichment platform, to identify high-value customers before they make their first purchase. More

InsightsNow Opens Innovation Center

Jan 8 2021

US-based behavioral research firm InsightsNow has opened an Innovation Center, through which users can access the latest insights regarding changing consumer behavior and methods for tracking it. More

Campaign Launches Agency Intelligence Tool

Jan 6 2021

Ad industry bible Campaign has launched its first 'truly global product', in the form of a tool monitoring the business performance of the world's top advertising and media agencies. More

HFS Appoints for New Cloud Research Practice

Jan 5 2021

Technology and services analyst HFS Research has launched a cloud research practice and appointed Joel Martin as Research Vice President for Cloud Strategies. More

Search Data Partnership for Kantar

Jan 5 2021

Kantar has announced an exclusive partnership AI-powered search intelligence company Adthena, whose worldwide search data will be integrated into the insights giant's Ad Intelligence platform. More

That's It for Christmas and the New Year

Dec 23 2020

DRNO is taking a break now until 4th January. It's been a strange old 12 months, but we're looking forward greatly to 2021. We wish those of you doing it a fantastic Christmas, and everyone a great New Year. More

Patent for Sentient Decision Science Emotion Measure

Dec 23 2020

US-based behavioral specialist Sentient Decision Science has been awarded a patent for its 'Sentient Prime' emotion measurement technology. More

Restaurant Guest Analyst Fishbowl Becomes Personica

Dec 22 2020

In the US, restaurant sector marketing and analytics platform Fishbowl has changed its name to Personica, and launched a loyalty program it says will help restaurants collect and use member, campaign and transactional data to build guest relationships with every interaction. More

IRI Partners with 1010data for CPG Products

Dec 22 2020

In the US, consumer data giant IRI and business intelligence provider 1010data have partnered to jointly develop new products and solutions to enhance CPG retailers' and manufacturers' use of data to drive growth. More

Iterable Debuts 'Brand Affinity' Sentiment Measure

Dec 22 2020

Cross-channel CX platform Iterable has launched a personalization solution called Brand Affinity, to help marketers measure sentiment and create more 'meaningful' customer experiences. More

Fanplayr Adds Product Recommendation Feature

Dec 22 2020

In the US, real-time targeting specialist Fanplayr has added a feature called Product Recommendations to its offer, through which to analyze customers' online eCommerce activity and recommend other relevant products and services. More

Clear Channel and Bombora in B2B OOH Targeting Deal

Dec 21 2020

Outdoor advertising company Clear Channel Outdoor Americas (CCOA) has integrated B2B intent data from Bombora with its own audience planning solution RADARView, to enable brands to identify and reach business decision-makers through its displays. More

Store Analytics Platform ShopFluency Launches

Dec 18 2020

US-based consultancy Lift361 has launched a marketing analytics platform called ShopFluency, combining store data with insights gathered from a number of other sources to build data-rich customer profiles for use in targeting campaigns. More

QuestionPro Buys Auto Sector CEM Specialist Enprecis

Dec 17 2020

Online survey software provider QuestionPro has acquired Enprecis Group, which designs, develops and distributes enterprise-class daily tracking and CEM software for the automotive sector. Terms of the deal were not disclosed. More

Sabio Spins Off Dashboard Business

Dec 17 2020

Mobile data-powered CTV platform Sabio has spun off its CTV insights dashboard App Science into a standalone SaaS business, through which users can audit, plan and measure campaigns using insights from its graph of 300 million mobile devices and 100 million connected TV households. More

ARN Launches 'Neuro Lab' Media Research Initiative

Dec 17 2020

Australian Radio Network (ARN) has launched a neuroscience-based media research initiative, aiming to deliver a better understanding of consumer behaviour and provide new insights about audio. More

Surfside Ties OOH Ad Measure to Online Purchases

Dec 14 2020

New York-based Surfside, which provides advertising and data solutions for the cannabis industry, has added an out-of-home (OOH) measurement tool to its Motion Signals platform, tying OOH ad exposure to eCommerce sales. More

New IRI Tool Redefines Grocery Categories

Dec 11 2020

Consumer data giant IRI has launched a solution called IRI Integrated Fresh, to track sales of random weight as well as traditional UPC (universal product code) items, and provide retailers and manufactures with a 'holistic' view of the store. More

2022 Launch Date for Nielsen's 'ONE' Audience Metric

Dec 8 2020

Nielsen has announced plans to launch its single, cross-media solution Nielsen ONE in Q4 2022, phasing it in fully by the Fall 2024 season. The system provides a comparable metric for TV and digital video consumption across all platforms, services and devices. More

MetrixLab Extends 'ACT Instant' Ad Pre-Test Tool

Dec 8 2020

Digital research firm MetrixLab has extended its ACT Instant advertising pre-test tool worldwide, and across multiple ad formats including TV and banner ads. More

MediaMath Deal Continues Comscore's Brand Safety Push

Dec 7 2020

Comscore and ad tech company MediaMath have partnered to launch a connected TV (CTV) and video contextual targeting solution for programmatic ad exchanges. More

Alchemer is Latest CX Partnership for Voxpopme

Dec 7 2020

CX and voice-of-the-customer software firm Alchemer has announced a partnership with UK-based Voxpopme, allowing the former's clients to capture customer-recorded video feedback. More

Trax Rolls Out Shelf Monitoring Robots in China

Dec 4 2020

Retail and consumer goods analytics firm Trax has rolled out its Retail Watch store intelligence solution in China, where it has developed a shelf monitoring robot using shelf-edge and ceiling cameras to provide retailers with 'eyes in the store'. More

Canvs Adds Topic Analysis to Probe Consumer Motivation

Dec 3 2020

Emotion and behavior insights specialist Canvs AI has added topical analysis to its Canvs TV and Canvs Social products, including analysis of neutral and emotional comments to help brands understand how their customers are feeling about particular subjects and issues. More

Walnut Expands Shopper Research Toolkit

Dec 1 2020

UK-based Walnut Unlimited has expanded its shopper research toolkit, adding behavioural science, neuroscience and advanced analytics. More

InnoTest Tool Rolls Out on Ipsos.Digital

Nov 30 2020

Ipsos has made its InnoTest idea and concept testing solution available on the Ipsos.Digital DIY platform in seven countries - Brazil and the US plus Europe's 'big 5' - with eight more due to follow shortly. More

Catalina Adds TV Viewing Data to Shopper Platform

Nov 30 2020

In the US, shopper intelligence specialist Catalina has partnered with TV platform Cadent to add linear TV, advanced TV and OTT programming data to its BuyerVision managed service, which also includes digital and in-store activation data. More

Altiant Reveals Habits of '1,000 Millionaires'

Nov 30 2020

Luxury markets specialist Altiant has launched the 'Millionaire Media Consumption Subscription', which analyses the habits of a thousand individuals with investible assets of at least $US 1 million, spread over four markets. More

Xandr and Meetrics Link for Ad Metrics Validation

Nov 30 2020

Xandr, the advertising and analytics division of AT&T, has partnered with European ad visibility analyst Meetrics to help advertisers check the validity of their metrics and fight ad fraud. More

Savanta Launches Fast Turnaround 'Essentials' Suite

Nov 27 2020

Next15's data and insights group Savanta has launched a suite of tools called 'Savanta Essentials', promising a low-cost, fast turnaround approach to help businesses research key issues and engage with consumers. More

Sainsbury's and CitrusAd in Targeting Deal

Nov 27 2020

Sainsbury's loyalty and insights business Nectar360 has partnered with tech CitrusAd to launch a retail media platform allowing targeted sponsored product offers, banner advertising and analytics across the Sainsburys.co.uk web site. More

Cox and Moody's Debut Vehicle Affordability Index

Nov 27 2020

In the US, online auto trader Cox Automotive and ratings agency Moody's Analytics have launched the Vehicle Affordability Index (VAI), to quantify price movements in the new vehicle market in relation to the spending power of the US consumer. More

Intuiface and Sightcorp in Tailored Digital Signage Deal

Nov 27 2020

In Europe, data-driven digital signage provider Intuiface and face analysis specialist Sightcorp have integrated their solutions to create a no-code approach to running and measuring digital out-of-home ad placements, delivering individually targeted content at the right time and place. More

Apple Confirms Plans to Launch Anti-Tracking Feature

Nov 26 2020

Apple has confirmed plans to introduce a feature known as 'App Tracking Transparency' (ATT) next year, which will prevent apps and web sites from monitoring the way a user behaves online. More

Viant Gets US Patent for Household ID Solution

Nov 26 2020

In the US, ad tech company Viant has been granted a US patent for technology allowing the identification of an Internet connected household (ICH). More

SSCG and Nielsen Launch Healthcare Media Planning Tool

Nov 24 2020

In New York, Omnicom-owned healthcare media planning and buying agency SSCG has teamed up with Nielsen to launch a tool called ChannelDX, helping to identify the optimal channel mix for client campaigns. More

Realise Unlimited Launches LTV Modelling Offer

Nov 24 2020

In London, advanced analytics consultancy Realise Unlimited has introduced a lifetime value (LTV) modelling capability, to help identify the 'moments that matter' in a marketing campaign, including those that have the most impact on future customer value. More

Joint Ownership for NZ's Calibre OOH Tool

Nov 23 2020

In New Zealand, global out-of-home media company JCDecaux has agreed to sell half its Calibre audience measurement solution to ANZ-based rival oOh!media. The firms say the move will 'cement Calibre's position as the industry-wide [OOH] audience measurement solution'. More

Kochava and Foursquare in Location Data Deal

Nov 23 2020

Mobile data marketing firm Kochava Collective and location data platform Foursquare have partnered, to enable marketers and publishers to enhance their first-party intelligence with 'real-world' location data. More

VideoAmp Launches Campaign Optimizer Measure

Nov 23 2020

In the US, TV software and data platform VideoAmp has launched a cross-channel campaign attribution solution for measurement, planning and audience activation, called Campaign Optimizer. The launch follows the acquisition of Conversion Logic earlier in the year. More

Jornaya Adds Shopping Identifiers to 'Activate' Tool

Nov 23 2020

Behavioral data intelligence company Jornaya has updated its flagship Activate solution, with the addition of consumer behavioral data and insights to help marketers identify who is activity shopping, at what time of day, and how frequently they are spending. More

Insider Intelligence Launches Financial Services Offer

Nov 20 2020

In New York, business transformation researcher Insider Intelligence has launched a Financial Services offering, to help clients understand how technology is transforming the sector. More

Pulsar and Sermo Launch 'The Drug Sentiment Index'

Nov 20 2020

AI-powered audience intelligence platform Pulsar has partnered with online physician community Sermo to launch The Drug Sentiment Index, providing details of what doctors, the public and the media think about 165 top-selling drugs. More

Nielsen to Launch Identity Graph ID Solution

Nov 19 2020

Nielsen is launching its own ID resolution system, which it says will support cross-media measurement in a cookieless world. More

Nielsen Rolls Out Ad Intel Digital in Canada

Nov 19 2020

Nielsen has expanded its advertising intelligence solution Ad Intel to Canada, adding social media and in-app media spend data to its cross-channel data on advertiser-level impressions and creative. More

SureCritic Gets US Patent for ReScore Methodology

Nov 19 2020

In the US, customer feedback solutions specialist SureCritic has been awarded a patent for the methodology behind its ReScore solution, which applies 'post concern resolution' to measuring customer satisfaction. More

YouGov Turkey Created through Wizsight Acquisition

Nov 17 2020

YouGov has acquired Turkish online-focused MR firm Wizsight for an undisclosed sum. The company will be renamed YouGov Turkey. More

Alida Adds Voxpopme Video Insights to CXM Platform

Nov 17 2020

Customer experience management (CXM) and insights platform Alida - previously known as Vision Critical - has announced a partnership with video insights provider Voxpopme. More

TVision Premieres Person-Level Ad Measure

Nov 17 2020

Attention measurement company TVision has launched a solution called Advanced Audience Projections (AAP), which allows clients to combine its person-level panel data with their own census data, to connect ad exposure on a TV to a specific person in a household. More

Medallia to Integrate with Oracle CX

Nov 16 2020

Experience management company Medallia has announced an integration with Oracle CX Service, delivering real-time feedback on what customers think and feel about their interactions with a brand. More

dentsu and VidMob Team for Ad Attention Lab Initiative

Nov 16 2020

In New York, global marcoms group dentsu has partnered with personalized video content creation platform VidMob, to launch a new solution tracking the effectiveness of creative across digital channels. More

Nielsen Global Connect and Bain in CPG Partnership

Nov 13 2020

Nielsen Global Connect and management consultancy Bain & Company have partnered to help clients in the consumer packaged goods industry improve capabilities across pricing, promotions, assortment optimization and customer planning. More

SimilarWeb Upgrades Intelligence and Research Tools

Nov 13 2020

In Israel, SimilarWeb has added new features to its Digital Marketing Intelligence and Research Intelligence solutions, including modules to enable faster onboarding, and an interface to deliver 'instant insights'. More

New SVOD Data Site Shines Light on Netflix

Nov 12 2020

In the UK, film industry researcher Stephen Follows has launched a web site called VOD Clickstream, providing analysis of the subscription video on demand (SVOD) sector. More

Nielsen to Begin Measuring Addressable Ads

Nov 10 2020

Nielsen is adding measurement of 55 million addressable devices, including smart TV and set-top box return-path data, to its National TV currency ratings. More

Walnut Launches 'adMIRE' Comms Testing Approach

Nov 9 2020

UK-based Walnut Unlimited have launched adMIRE, a new comms, media and ad testing approach using a single bespoke online survey and combining facial coding, implicit reaction time testing and explicit measurement. More

Lucid Partners with Cross-Device ID Firm Tapad

Nov 4 2020

Sample marketplace Lucid has partnered with digital identity resolution specialist Tapad to give users access to its Tapad Graph privacy-safe global cross-device solution. More

IRI Rolls Out Rapid Results Restaurant Tracker

Nov 4 2020

Retail data giant IRI has launched a solution called Daily On-Premise Tracking, providing restaurant suppliers with point-of-sale data drawn from 10,000 locations across the country. The firm says the four day delivery time is 'the fastest in the industry'. More

New Cross-Media Measurement Firm Launched

Nov 3 2020

Former employees of GroupM and Comscore, Michael Bologna and Joanna Drews, have launched HyphaMetrics, which will use a proprietary panel of 5,000 homes to track viewing across devices. More

Borderless Access Hires for New Healthcare Unit

Nov 3 2020

Digital MR products and solutions company Borderless Access has launched a sub-brand, BA Health, combining a range of technology and analytics-driven research capabilities for clients in healthcare, life-sciences and diagnostics, with a team strengthened by 24 recent appointments. More

IRI and Label Insights Extend Partnership

Nov 2 2020

Consumer data giant IRI and product data specialist Label Insight have expanded their relationship to help CPG marketers design marketing campaigns based on consumer demand for product attributes such as 'gluten-free' and 'sustainably sourced'. More

Fiftyfive5 Unveils Creative Evaluation Framework

Nov 2 2020

Australian insights consultancy Fiftyfive5 is launching a creative evaluation framework, Ad Optimi5er, after a year of internal development in partnership with key clients. More

simMachines Launches Location Targeting Tool

Oct 28 2020

In Chicago, machine learning software company simMachines has launched a solution called personifyAI, to help marketers identify, understand and activate the customer segments that are most likely to visit a brand's locations. More

Clear Channel Launches Improved Airport Media Tracker

Oct 26 2020

Clear Channel Airports (CCA), the Americas-based airports business of advertising group Clear Channel Outdoor Holdings is rolling out a new audience impressions methodology, pioneered by independent OOH ad currency organisation Geopath. More

Shopper Panel to Uncover Data on Non-Amazon Purchases

Oct 21 2020

In the US, eCommerce giant Amazon has launched an invite-only panel through which participants can earn monthly rewards by sharing receipts from purchases made outside of Amazon.com, and by completing short surveys. More

dunnhumby Partners for Consumer Targeting Tool Launch

Oct 19 2020

Tesco-owned customer data firm dunnhumby and retail media platform CitrusAd have announced a partnership. The resulting solution uses historical data from a customer's off- and online purchasing behaviour to help retailers showcase relevant products to shoppers using non-interruptive native ads. More

Swaarm Launches AdTech Tracking Platform

Oct 19 2020

Berlin-based business Swaarm has launched a platform helping agencies, advertisers and networks to manage, track, analyze and optimize their marketing campaigns at scale. More

Acquisition and Upgrades for UserTesting

Oct 16 2020

Customer insights platform UserTesting has announced the acquisition of the technology assets of usabiliTEST, a provider of information architecture testing solutions; alongside product innovations promising to speed up clients' 'discovery of the moments that matter'. More

Kids Insights Expands to Russia and China

Oct 15 2020

Manchester, UK-based market intelligence provider Kids Insights has expanded to Russia and China. More

SpotX Rolls Out Cross-Platform Measure MetriX in UK

Oct 15 2020

Video advertising platform SpotX has launched its cross-platform measurement solution SpotX MetriX in the UK. More

VMO Launch Promises Hourly Out-of-Home Measure

Oct 13 2020

ANZ out-of-Home (OOH) advertising firm Val Morgan Outdoor (VMO) has launched an audience measurement platform called 'DART R&F', which uses facial analytics, third-party consumer data and machine learning to determine hourly audience at a screen level. More

Platform One Combines XM and Community Tools

Oct 13 2020

UK-based customer feedback specialist Platform One has combined its insight community and experience management tools into a single application called 'Vision', to help clients identify and recruit community members based on experience touchpoints. More

Smyle Launches Event Attendee Emotion Analysis

Oct 13 2020

UK creative agency Smyle has launched a new measurement practice, offering a solution called Return on Emotion using facial recognition, pulse rate sensors and neurotechnology to track feelings like joy, excitement, nervousness and boredom among attendees of both physical and virtual events. More

Genus AI Launches Solution for eCommerce Brands

Oct 12 2020

Customer modeling platform Genus AI has launched a new artificial intelligence solution for eCommerce and direct-to-consumer brands. More

Valassis Launches Influencer Marketing Solution

Oct 12 2020

US-based shopper targeting firm Valassis has launched an influencer marketing solution, promising to reach and engage consumers through programmatic paid social media ads. More

MrWeb 21 Years Feature: Tip of the Iceberg

Oct 9 2020

Kicking off a week and a half of articles from our forthcoming Data Visualization special issue, Ipsos.Digital CEO Andrei Postoaca backs AI to unlock its full potential behind the scenes within ten years, allowing business needs to return to centre stage. More

Derham Launches 'Five Key Customer Insights Monitor'

Oct 9 2020

In Australia, Derham Insights Research has launched a solution called the Five Key Customer Insights Monitor, providing a 'quick, targeted, and cost-effective measure' of customers' attitudes and intentions towards a client's business overall, or to individual brands. More

444ignite Launches Consumer Intelligence Engine

Oct 9 2020

US-based marketing consultancy 444ignite has launched a tool called Ignite Consumer Intelligence Engine, to help marketers enhance both their consumer intelligence and the performance of their ad campaigns. More

Oracle Expands Customer Data Platform

Oct 9 2020

In the US, enterprise software giant Oracle has added several new features to its Unity customer data platform (CDP), promising B2B and B2C marketers a single solution that unifies all customer data and allows it to be activated within existing business processes. More

Australia's SCA Launches Attribution Tools

Oct 8 2020

Australian media company Southern Cross Austereo (SCA) has launched two digital audio attribution products - SCA Footsteps, which attributes footfall to digital audio campaigns; and SCA Soundcheck, which provides campaign and brand effectiveness studies for digital audio. More

SMG and Voxpopme Link for Video-based Qual Insights

Oct 8 2020

US-based Service Management Group (SMG) has partnered with video insight platform Voxpopme, to offer a combination of video feedback and experience management data. More

Alida to Launch 'World's First' CXM / Insights Platform

Oct 6 2020

In Canada, Alida - the customer intelligence specialist previously known as Vision Critical - is set to launch the Alida CXM platform, which it claims will transform its previous solution into the 'world's first' combined customer experience management (CXM) and insights platform. More

Eye Square Launches Amazon Ad Testing Platform

Oct 6 2020

Germany-based user, brand and shopper research specialist Eye Square has launched the Amazon Ad Testing Platform, which allows advertisers to evaluate the design, content and placement of ads on the online retail giant, in their natural environment. More

Reprieve for Kantar Philippines Media Unit

Oct 5 2020

Kantar has reversed the decision to close its Philippines Media Division, made just a month ago. Its key client, TV and new media network ABS-CBN, had been set to close down but has now signed a new TAM contract with the agency. More

Comscore and LiveRamp Launch Ad Impact Solution

Oct 5 2020

Comscore and LiveRamp have partnered on a new version of the latter's TV measurement solution. Now known as 'Data Plus Math powered by Comscore', the solution integrates the latter's established TV and digital ad exposure data with LiveRamp's identity and data connectivity solutions. More

Whip Media Launches Movie Analytics Solution

Oct 5 2020

Los Angeles-based Whip Media Group has launched a real-time movie analytics solution called CVM Insights, offering consumer intelligence to media companies as releases are switched from cinemas to on-demand platforms. More

Nielsen Expands Ad Intel with 'Richer' Spend Data

Oct 2 2020

Nielsen has expanded the US digital capabilities of its Ad Intel advertising intelligence solution, adding search data as a new media type, and offering more digital advertising data for mobile, desktop, display and video placements. More

Forrester Debuts 'Touchless' FeedbackNow Smiley Box

Oct 2 2020

Forrester has introduced a 'touchless', antimicrobial version of its FeedbackNow real-time customer experience data collection solution, which it says will ensure the safety of customers and employees. More

Canadian Homescan Launch Targets Panel Bias

Oct 1 2020

Nielsen has launched a Canadian consumer intelligence tool called Homescan Trip Projection, which reduces panel bias by combining geographic and demographic representation with shopper trip behaviour. More

PRS IN VIVO Launches 'Shopper Flash' In-store Insight Tool

Sep 30 2020

Insight agency PRS IN VIVO has launched a tool called Shopper Flash, to help retail marketers rapidly plan and develop in-store tools such as planograms, merchandising, and point-of-sale displays. More

iClick Launches iNsights Market Analysis Tool

Sep 29 2020

In Hong Kong, online marketing and enterprise data solutions provider iClick has launched a market analysis tool called iNsights, to provide insights about consumer behavior relevant to cross-channel campaigns covering China and overseas markets. More

Middle East Launch for Kantar's BrandZ

Sep 28 2020

Kantar is to launch its BrandZ index in the UAE and Saudi Arabia, ranking the top 30 most valuable brands across the two countries combined in terms of dollar value. More

CX Focus for Renamed Vision Critical

Sep 23 2020

Customer insights firm Vision Critical has changed its name to Alida, and aims to disrupt the global customer experience (CX) industry, taking on the likes of Qualtrics and Medallia. More

Global Roll-Out for InSites' Culture + Trends

Sep 23 2020

Fast-growing communities specialist InSites Consulting is to roll out its 'Culture + Trends' solution worldwide. More

Altiant Launches Faster Option for Affluent Polling

Sep 23 2020

Stockholm-based affluent fieldwork specialist Altiant has launched LuxPoll, a new 'agile' product allowing researchers to collect one hundred validated interviews among affluent people in ten or more markets and receive actionable results back in 'days, not weeks'. More

Survata Rebrands as Upwave, Unveils Google Integration

Sep 22 2020

Marketing analytics company Survata has a new name, Upwave, and has announced the integration of its ad server with Google Campaign Manager. More

Comscore Partners for European TV Measurement

Sep 21 2020

Comscore has announced a partnership with cross-screen television data and analytics provider Samba TV, expanding its TV measurement footprint in Europe. More

Partners to Analyse Nutritional Value and Consumption

Sep 18 2020

London-based data company TeakOrigin has partnered with mobile intelligence platform Streetbees to launch a study to understand the link between nutritional value and consumption of fresh produce. More

Nielsen Launches 'Compass' Campaign Outcomes Database

Sep 17 2020

Nielsen has launched a database called Compass, which taps into the company's global scale to establish syndicated normative standards for campaign outcome measurement. More

Market Measures Launches Dedicated CX Practice

Sep 17 2020

UK-based full-service agency Market Measures has launched a Customer Experience (CX) practice called Market Measures 360CX, to be headed by CX specialist Tobin Sparrow. More

Institute for Jewish Policy Research Launches UK Panel

Sep 17 2020

London-based think-tank The Institute for Jewish Policy Research (JPR) has launched a panel, aiming to uncover insights into Jewish life in the UK. According to JPR, the panel will be the first of its kind at this scale in the world. More

WFA Launches Cross-Media Measurement Framework

Sep 17 2020

The World Federation of Advertisers (WFA) has unveiled a framework for cross-media measurement, alongside a proposed technical approach meeting the principles outlined in it. More

Decision Lab Deal Takes YouGov into Vietnam

Sep 15 2020

YouGov has expanded in the Asia Pacific region through a partnership with Ho Chi Minh City, Vietnam-based behavioural science specialist Decision Lab. More

IBM and Nielsen in Cookie-less Ad Targeting Deal

Sep 15 2020

IBM has partnered with Nielsen Global to launch a solution called 'Watson Advertising Weather Targeting', designed to help marketers make the connection between weather and product sales, without the use of third-party cookies or identifiers. More

Stream Engine Debuts Brand Sentiment Service

Sep 15 2020

US company Stream Engine has launched an artificial intelligence service to measure and analyze real-time brand recognition and sentiment across streaming and OTT platforms, and determine the 'true value' that brands derive from advertising and on-screen exposure. More

Nebu Launches 360-Degree 'Panel Manager'

Sep 14 2020

Data collection software developer Nebu has launched a '360-degree' application called Nebu Panel Manager, covering all aspects of panel operations - including multiple recruitment channels, member management functionalities, flexible sampling, and a rewards platform. More

605 Partnerships Add Shopper, Location and Auto Data

Sep 14 2020

TV measurement and analytics company 605 has announced new data partnerships with Catalina, PlaceIQ and Polk Automotive Solutions by IHS Markit, combining ad exposure and content viewership with consumer behavior and business outcomes on a 'massive scale'. More

Neuroscience Product Testing Launch for Walnut

Sep 14 2020

UK-based agency Walnut Unlimited has launched 'TrueLiking', a product testing approach incorporating emotional responses to stimulus through a combination of neuroscientific implicit testing and standard product and sensory testing techniques. More

OzTAM Adds CTV Co-viewing Data to VPM Report

Sep 11 2020

Australian television audience measurement body OzTAM has added connected TV (CTV) co-viewing data to its Video Player Measurement (VPM) report. More

Nielsen Adds Retail and FMCG Segments in Taiwan

Sep 8 2020

Nielsen has teamed up with data management platform (DMP) Lotame to launch purchase-based audience segments in Taiwan, built on retail and FMCG behavioral data. More

CAYIN Adds Facial Analysis for Personalized Ads

Sep 8 2020

Taiwan-based digital signage developer CAYIN Technology has added facial detection software to its platform, in order to deliver personalized ads based on age and gender. More

HCD Rolls Out DIY Platform with Neuroscience Options

Sep 7 2020

In Flemington, New Jersey, consumer sciences specialist HCD Research has released a DIY online research platform called 'Emcode Implicit', promising 'low cost and high throughput' design and launch of implicit and marketing research studies. More

Data Deal for Hall & Partners and Dynata

Sep 4 2020

Hall & Partners has teamed up with first-party data and insights platform Dynata, whose connected data capabilities and technology will power the ad and brand research specialist's data visualization and storytelling platform, The Hub. More

Gongos and DISQO Link for Digital Behavioral Insights

Sep 3 2020

US-based research agency Gongos has partnered with audience insights platform DISQO, to offer organizations an 'agnostic digital consumer view' of brands and their categories. More

Comms Firm TCEG Opens Behavioural Science Unit

Sep 3 2020

In London, comms specialist The Creative Engagement Group (TCEG) has launched a Behavioural Science unit, headed up by Guy Champniss. More

dunnhumby Launches Model Lab on Azure

Sep 2 2020

Tesco-owned customer data firm dunnhumby has launched a web-based app called the Model Lab on Microsoft's cloud platform Azure, in a move to enable data scientists to deliver customer insights faster. More

HCD Launches Health & Wellness Research Unit

Sep 1 2020

In the US, marketing and consumer sciences firm HCD Research has partnered with neuroscience and consumer research specialist Dr Martha Bajec to launch a new unit focused on consumer health and wellness products. More

Partnership for Potentiate and MirrorWave

Sep 1 2020

Australian data intelligence company Potentiate and New Zealand-based longitudinal relationship analytics specialist MirrorWave have partnered, to provide a service which 'follows' customers, employees and partners over time. More

Market Cube Joins FocusVision Sample Marketplace

Sep 1 2020

Sample, survey and quantitative research specialist Market Cube has joined the FocusVision Sample Marketplace, which gives researchers access to sample providers directly from the FocusVision Decipher survey platform. More

Brandwatch / Kinetiq Deal Offers Cross-Media View

Aug 28 2020

Brighton, UK-based social media analyst Brandwatch has partnered with Philadelphia, PA-based real-time TV data specialist Kinetiq to provide cross-channel marketing intelligence. More

Maru/Matchbox Launches Tech Advisory Consumer Panel

Aug 28 2020

Canada-based communities specialist Maru/Matchbox has launched a consumer panel called the Technology Advisory Council, developed to help clients understand how 'tech-savvy' consumers feel, behave and think towards new trends, concepts and innovation. More

MESH and Cambrian Launch Brand Performance Tool

Aug 28 2020

Research and analytics company MESH Experience has partnered with insights software and services agency Cambrian Analytics to build an interactive dashboard providing insights on brand performance. More

Engine's EMX Launches CTV Incremental Reach Measure

Aug 28 2020

New York-based ENGINE Media Exchange (EMX) has launched a Connected TV (CTV) 'Incremental Reach Measurement' product, allowing advertisers to assess the impact of their TV media buy. More

Leger Launches CX Consulting Service

Aug 27 2020

Canadian polling, MR and strategy firm Leger has launched a customer experience consulting service called Leger MetriCX, supporting organizations that want to become more customer centric. More

Qualtrics Adds Advanced Analytics to BrandXM Solution

Aug 27 2020

Experience management company Qualtrics has added advanced analytics capabilities to its BrandXM solution, helps organizations take control of how consumers experience their brand. More

ITV and InfoSum Partner in Hub User Access Deal

Aug 25 2020

In the UK, broadcaster ITV has entered a data partnership with identity infrastructure provider InfoSum, to give advertisers access to 30 million ITV Hub users without the need to exchange first-party data sets. More

Valassis Debuts Purchase Insights Tool

Aug 25 2020

In the US, shopper targeting firm Valassis has launched a solution called Connected Analytics, which combines proprietary data and sales insights to drive omnichannel marketing strategies. More

InMoment Partners to Launch CX Training Academy

Aug 24 2020

'Experience Intelligence' provider InMoment is expanding its training program the CX Academy across Europe, following what is says has been a successful launch in Germany in 2018. The Academy is offered in partnership with MSR Consulting Group. More

'Mintel Global Consumer' Debuts for Comparison Insights

Aug 19 2020

Consumer product and media intelligence provider Mintel has launched a research tool called Mintel Global Consumer, through which brand owners, marketers and suppliers can understand and compare consumer behaviour, sentiment and demographics across the world. More

GfK and Eyeota Expand Partnership

Aug 18 2020

Audience profiling firm Eyeota has expanded its data onboarding partnership with GfK to New Zealand and Switzerland, adding to fifteen countries already covered by the deal. More

Arctop Launches 'Anywhere, Anytime' Neuroscience Tech

Aug 17 2020

In the US, neurotechnology specialist Arctop has launched an on-demand web platform called Neuos Eureka, which uses brain decoding technology to provide professionals in the entertainment and media sectors with insights about their audiences. More

Numerator Launches Retailer Resilience Score

Aug 17 2020

US-based consumer insight specialist Numerator has launched what it calls a Retailer Resilience Score based on the behavior of 'Life on Pause' consumers. More

GfK and Dstillery Roll Out New Auto Consumer Segments

Aug 14 2020

GfK and cross-device targeting specialist Dstillery have expanded their partnership to launch 79 new segments for targeting automotive 'brand loyalists' and 'defectors', as well as those in the market to buy used cars. More

ThinkData and Prosper in Consumer Intent Data Deal

Aug 14 2020

In Canada, data management platform ThinkData Works has partnered with consumer intent data provider Prosper Insights & Analytics, to provide clients with a better understanding of spending patterns, consumer happiness and impulsivity, while gaining insights into intent over time. More

Comscore Partners for New Local Market Service

Aug 10 2020

Audience measurement firm Comscore has teamed up with behaviour-based data science company Consumer Orbit to launch Comscore Consumer Intelligence, offering the local market advertising sector the ability to link media consumption and shopping behaviour. More

Survata Expands CTV Measurement Offer

Aug 10 2020

Consumer intelligence company Survata has launched an enhanced suite of CTV measurement capabilities, including new Targeting Verification technology and an expansion of its Digital Network. More

Relish Uses Insights to Launch 'Curb Mask' Brand

Aug 10 2020

In the UK, full service agency Relish has helped launch an eco-friendly, breathable face covering brand called Curb Mask, using data from its own consumer research. As CEO Monique Drummond explains: 'If we can innovate for our clients, why not do it for ourselves?' More

Ad Industry Leaders Launch Partnership

Aug 10 2020

A consortium of ad industry associations and companies have launched a new initiative, the Partnership for Responsible Addressable Media, which aims to 'advance and protect' areas like digital media customization and analytics, while 'safeguarding privacy and improving consumer experience'. More

IAB Launches Privacy Lab Service

Aug 7 2020

Regional digital ad industry association IAB Europe and the global organisation's R&D and standard-setting consortium IAB Tech Lab have extended their partnership to launch the IAB Privacy Lab, which will help members develop standards for privacy, data protection and compliance. More

Nielsen Launches Sponsorship Data Tool 'Sponsorlab'

Aug 6 2020

In Australia, Nielsen has launched a sponsorship data platform called Sponsorlab, using its existing data sets to help assess the performance of key sponsorship properties, and understand the market value of sponsorship rights. More

Southern Cross Austereo Forms New Insights Unit

Aug 6 2020

Australian media group Southern Cross Austereo (SCA) has brought together its Research & Insights and Strategy & Insights divisions to form a media research and insights unit called SCA iQ. More

Kantar Launches Six Hour Survey Turnaround Service

Aug 5 2020

Kantar has launched a survey solution called Accelerated Answers, which promises to deliver 'real insights from real consumers' in as little as six hours. More

Further Launches Concept Evaluation and Text Tools

Aug 5 2020

Online MR and technology company Further has launched two tools on its Together platform, one for analysing unstructured data and the other for concept testing. More

Kantar NHWS Expands to South Korea and Taiwan

Aug 5 2020

Kantar Health has expanded its National Health and Wellness Survey (NHWS), a self-reported patient database covering some 200 medical conditions, to South Korea and Taiwan. More

Watch Me Think Debuts Post Launch Review Solution

Aug 4 2020

Behavioural research agency Watch Me Think has launched a qual-based evaluation approach for new consumer products, called the Post Launch Consumer Review (PLCR). More

Comscore Enhances Movies Reporting and Analytics Suite

Aug 4 2020

Comscore has created a single system for all elements of its global movies reporting and analytics suite, providing access to the firm's databases and offering trends across decades of cinema-level behavior. More

GfK Partners for Telecoms Pricing Tools

Aug 3 2020

GfK has partnered with technology designer stickee to develop the 'Daily Pricing Monitor', a fully-automated data collection, monitoring and analysis suite for the telecoms sector, feeding back through an online dashboard. More

IBM and Influential Launch AI-based Tool

Aug 3 2020

IBM and data-based influencer marketing platform Influential have teamed up to launch a solution using AI to help brands identify those influencers who best align with their brand values. More

MMR Tool Aims to Plug Covid Era's 'Sensory Gap'

Jul 31 2020

Oxford, UK-based consumer research agency MMR has launched a new approach called 'sensory charged video', which uses the firm's expertise to deconstruct how a category and its products play out on a sensory level, then finds the language to communicate this in a motivating way. More

Dental Researcher Launches Data Service and Report

Jul 31 2020

US-based SDM Northcoast, which conducts qual and quant research for the dental industry, has launched a 'Data Analytics Service', analyzing growth trends and market share for every region, state, sales territory and zip code in the country. More

V12 Launches 'Active Shopper Attributes' Solution

Jul 30 2020

In the US, purchase intent specialist V12 has launched a solution called Active Shopper Attributes, to help brands reach consumers who have a high propensity to purchase their products and services within the next 90 days. More

Jivox Launches 'Kairos' Purchase Prediction Engine

Jul 30 2020

US-based digital ad personalization specialist Jivox has launched a patented purchase prediction engine called Kairos, helping brands to increase the performance of their eCommerce marketing campaigns. More

The Insights People Expands to Canada and Australia

Jul 29 2020

UK-based kids, parents and family specialist The Insights People has expanded to Canada and Australia, to meet international demand for its market intelligence solutions. More

Nielsen Launches Shopper Dashboard

Jul 28 2020

In Hong Kong, Nielsen has launched a service called the Omni Shopper Dynamic Dashboard, to help marketers understand how online and off-line purchases perform across categories, changing behavior in those categories, and how this impacts retailers. More

Potentiate Founder Launches AdClarity in Australia

Jul 28 2020

Henry Cheang, founder and Chairman of Australia-based data company Potentiate, has launched a business called AdClarity Pty Ltd, which will serve as the local distributor for digital MR firm BIScience's flagship digital ad intelligence tool, also called AdClarity. More

Field Sauce Founder Launches 'Kidz' Arm

Jul 27 2020

Naomi Gooblar, the founder of London-based qual and quant fieldwork services firm Field Sauce, has set up a dedicated team called Field Sauce Kidz, working with young people aged from 0 to 20, as well as their parents and educators. More

Survation Launches MRP Brand Tracker

Jul 27 2020

UK pollster and MR company Survation has launched a new brand track product combining brand research with advanced analytics - including Multilevel Regression and Post-Stratification analytics (MRP), a technique it has used extensively to assess consumer behaviour, attitudes and voting intention. More

TVSquared and Sky Media Launch Web Attribution Tool

Jul 27 2020

Edinburgh, Scotland-based ad measurement and optimization firm TVSquared has partnered with Sky's ad sales arm Sky Media, to launch a web attribution tool across linear, on-demand, and addressable TV ad campaigns. More

HCD and Aigora Partner for In-Moment Consumer Research

Jul 24 2020

In the US, marketing and consumer research firm HCD Research has partnered with artificial intelligence and sensory research agency Aigora, to launch a tool designed to help clients understand the relationship between consumers and brands. More

BARB Extends Tender, Explores Remote Data Collection

Jul 23 2020

UK TV audience measurement body BARB has announced a year-long extension of the tender process for two of its main research contracts, as a result of the pandemic. The organisation has also begun investigating remote data collection alternatives. More

RSS Leads Data Science Standards Initiative

Jul 23 2020

In the UK, the Royal Statistical Society (RSS) is leading an initiative to establish industry-wide professional standards for data science. The move aims to give the public confidence in how their data is being used ethically, stored safely and analysed robustly. More

Kantar Seeks One Giant Leap for Ad Impact Measurement

Jul 22 2020

Kantar has announced the launch of 'Project Moonshot', described as 'a major milestone' on the road to an advanced independent platform for measuring ad effectiveness. The initiative includes deals with Google, Pandora, in-game ad platform Anzu, Dish, Pinterest, Roku, Snap, Spotify and Twitter. More

India Launch for Isobar Consulting

Jul 22 2020

Dentsu Aegis Network is to expand its business transformation specialist Isobar Consulting to India. The launch builds on existing consulting capabilities at agencies Fractal Ink and Isobar India; and the agency will be led by Priyanka Agrawal as Country Head. More

Nielsen Highlights New Measurement Approach

Jul 21 2020

Nielsen says it is making 'sweeping changes' to its digital measurement methodology, focused on future-proof, privacy-centric, comparable, cross-platform measurement. Separately, US ad body the 4A's has criticised the firm's plans to combine in-home and OOH TV ratings. More

Kenshoo, DataWeave Partner for Digital Shopper Data

Jul 21 2020

Marketing tech firm Kenshoo has partnered with CPG and retail competitive intelligence service DataWeave to offer real-time aggregate data on digital shoppers. More

App Annie Launch Integrates Ad Analytics

Jul 20 2020

Mobile data and analytics company App Annie has launched a new suite of tools called Ascend, combining app market data with advertising analytics. More

Sorrell's MightyHive Launches Global Data Practice

Jul 20 2020

San Francisco-based digital media consultancy MightyHive has launched a global data practice, promising client organizations better understanding of how their customers make business decisions. More

Acxiom Launches ConneCXions Portfolio

Jul 17 2020

Data and marketing services company Acxiom has launched a portfolio of 'digital transformation solutions' called ConneCXions, combining its expertise in martech (including customer data platforms, identity and ethnical data use), with adtech applications. More

Rival and Reach3 Launch Mobile Insights Platform

Jul 16 2020

In Canada, research tech business Rival Technologies and sister company Reach3 Insights have launched a mobile message-based platform, through which brands can access 'focus groups on demand' at scale. More

ARF Launches RCT Cross-Platform Ad Impact Study

Jul 14 2020

In New York, the Advertising Research Foundation (ARF) has launched a collaborative research initiative designed to establish methods for applying randomized control testing (RCT) to cross-platform ad impact analysis. More

Numerator Launches Canadian Insights Platform

Jul 14 2020

US-based consumer insight specialist Numerator has launched Canadian Insights, a platform providing on-demand access to a view of the country's consumers based on an analysis of 30,000 panelists. More

Partners Focus on Beer Essentials

Jul 13 2020

Breweries have a new tool for working with Nielsen data, courtesy of a partnership between Nielsen Connected Partner TABS Analytics and sector specialist Brewers Advisors. More

Qualtrics Unveils XM Institute Community and Resource

Jul 13 2020

Experience management (XM) company Qualtrics has launched the XM Institute; a community and resource for XM professionals, practitioners and leaders. More

Nielsen Targeting Tool Links Agency and Panel Data

Jul 9 2020

Nielsen has launched an audience planning tool allowing marketers to reach their most important consumers by performing blind matches between their first-party data and Nielsen's own panel data. More

Peppercomm Launches Mindset.AI Sentiment Mapping Tool

Jul 8 2020

In New York, marcoms agency Peppercomm has launched a sentiment mapping tool called Mindset.AI, to help organizations understand how to best communicate with their audiences. More

Euromonitor Launches Product Claim Tracking System

Jul 7 2020

Global market reports and analysis firm Euromonitor has launched a system for tracking product claims across 40 countries and eleven industries. More

Unlimited Opens 'Human Understanding Lab'

Jul 6 2020

In the UK, marcoms group Unlimited has opened a 'Human Understanding Lab', with a focus on the use of behaviour-led science in driving client performance. The lab supports Unlimited's four divisions: Marketing, Communications, Insight & Analytics and Digital. More

Isentia to Monitor in Eight New Languages

Jul 6 2020

Asia Pacific media intelligence business Isentia is expanding its coverage to monitor non-English language publications across Australia. The move comes a week after the company 'streamlined' by shuttering its North Asian operations, handing clients off to a partner firm. More

ROAM App Launches for Local Shopper Targeting

Jul 6 2020

In the UK, a Durham-based digital entrepreneur has developed an app which collects data and provides local shoppers with up-to-date offers. More

Qualtrics and Voxpopme Extend Partnership

Jul 3 2020

Experience management company Qualtrics has expanded its partnership with video analytics firm Voxpopme, to help clients access quant and qual feedback side-by-side on one system and obtain a 'more complete' view of their customers. More

Research Partnership Launches 'Living With' Reports

Jul 2 2020

Healthcare specialist Research Partnership has published two new patient syndicated reports: Living With Ulcerative Colitis (UC) and Living With Crohn's Disease (CD). More

Clarify Health Upgrades Patient Journey Platform

Jul 2 2020

San Francisco-based healthcare analytics company Clarify Health has enhanced its platform 'Clarify Launch' to enable brands to explore more than 300 million longitudinal patient care journeys and provide insights within specific patient populations. More

V12 Tool Tracks Automotive Shoppers without Cookies

Jul 1 2020

In the US, purchase intent insight provider V12 has launched a cookieless solution that captures the online browsing and behavior data of in-market automotive shoppers, in real time. More

Maru/Matchbox Launches Choice-Based Ideation Solution

Jun 30 2020

Canada-based communities specialist Maru/Matchbox has launched a Choice-based Ideation solution, rooted in behavioral science and designed to optimize brand research and development (R&D) cycles. More

DeepIntent Launches Patient Targeting Solution

Jun 29 2020

In New York, marketing tech company DeepIntent has launched Patient Modeled Audiences, an advertising solution combining privacy and machine learning for privacy-safe targeting of specific patient populations. More

Kantar Rolls Out Suite of Innovation Solutions

Jun 26 2020

Kantar has rolled out a suite of innovation and product development solutions on its Marketplace automated research platform. More

Zeta Launches Post-Covid Opportunity Explorer

Jun 26 2020

New York-based marketing tech company Zeta Global has launched a real-time analytics and insights solution called Opportunity Explorer, designed to help marketers identify, segment and act on business growth opportunities arising post-Covid. More

Kantar Unveils Link AI Creative Effectiveness Measure

Jun 25 2020

Kantar has launched Link AI, a fully-automated, artificial intelligence-powered tool to measure and predict the impact of creative. More

Lucid Launches Ad Impact Measurement Dashboard

Jun 24 2020

In the US, programmatic sample platform Lucid has launched a real time advertising insights and analytics product called the Impact Measurement Dashboard, whose self-service features can be used to measure brand lift and optimize media performance for digital campaigns. More

Chung Hired for Spectra's New Insights Director Role

Jun 24 2020

In Hong Kong, brand strategy, design and content specialist Spectra Partnership has hired former Nielsen exec Simon Chung for the newly created position of Insights Director, charged with driving its Spectra Focus consumer insights practice. More

Partners Tie In eCommerce Ad and Sales Analysis

Jun 22 2020

Marketing tech firm Kenshoo and eCommerce analytics platform Profitero have announced a strategic partnership, promising to help clients use multi-retailer analytics to dynamically optimize their ad and media campaigns on retailers including Amazon and Walmart. More

PRS IN VIVO Expands OmniPath Behavior Analysis

Jun 22 2020

Shopper insights agency PRS IN VIVO has enhanced its path-to-purchase measurement tool OmniPath, with enhanced single source data, social media listening and staged qualitative behavioral analysis, tracking the same consumers in context to influence their shopping behavior. More

Nielsen Expands Deal to Enrich Online Product Content

Jun 19 2020

Nielsen Brandbank - which provides digital product content for eCommerce web sites, mobile shopping apps, merchandising and marketing - has expanded its partnership with rich content agency SKU Ninja + WhyteSpyder, allowing clients to add rich media to product pages. More

BARB Pilots Broadcast Video-On-Demand Planner

Jun 17 2020

UK television audience measurement body BARB has launched the beta version of a BVOD planner (broadcast video-on-demand), to help agencies and advertisers plan campaigns across BARB-reported commercial broadcasters' linear channels and VOD platforms. More

Numerator Launches Household Buying Measure

Jun 17 2020

US-based consumer insight specialist Numerator has launched the 'Household Penetration Acceleration Score', to help brands understand the underlying shift in consumer behavior caused by the Covid-19 pandemic, and the rate at which households are buying their products. More

Ipsos Launches Iraq Access Panel

Jun 15 2020

Ipsos Interactive Services' (IIS) has extended its MENA online panel with a launch in Iraq. The new panel boasts 8,000 members and is fully operational in all the state's major cities, in both Arabic and Kurdish languages. More

Research for Good Launches DataForce Suite

Jun 15 2020

In the US, project management, survey fieldwork and tech provider Research for Good (RFG) has launched a suite of data acquisition and research tools called DataForce. More

InMobi Hires and Upgrades Offer in SE Asia

Jun 15 2020

Mobile marketing and ad platform InMobi has expanded its product offerings, leadership team and local footprint in Southeast Asia. More

StandPoint Debuts 'Chooseology' Concept Test

Jun 12 2020

In the US, custom research specialist StandPoint has launched Chooseology, an alternative to traditional concept test products and purchase intent surveys which will help model the familiar online shopping experience and measure respondent behavior. More

605 Launches 'IMP4CT' TV Ad Campaign Measure

Jun 12 2020

US television measurement and analytics company 605 has launched a self-service, web-based application called 605 IMP4CT, using audience attribution to quantify the impact of TV advertising on consumer behavior. More

Purple Debuts Social Responsibility Dashboard

Jun 11 2020

UK-based consumer targeting firm Purple has launched the Social Responsibility Dashboard, which allows businesses to track and monitor the number of people in their venues in order to comply with social distancing guidelines relating to the Covid-19 pandemic. More

Bauer Media Launches OFFSCRIPT Gen Z Sentiment Survey

Jun 11 2020

In Australia, magazine publisher Bauer Media has partnered with MR agency The Lab to launch a study called OFFSCRIPT, to understand the thoughts, feelings and social media behaviour of Gen Z, as well as how advertisers can target this generation. More

Serbian Panel for Splendid Research

Jun 10 2020

Hamburg, Germany-based Splendid Research is expanding its panel offering with the launch of an online access panel in Serbia. More

Trax and Snooper Launch ANZ Store Auditing Solution

Jun 10 2020

Retail and consumer goods image recognition and analytics firm Trax has partnered with in-store data and shopper insights platform Snooper, to provide brands in Australia and New Zealand (ANZ) with a new store auditing solution which combines image recognition and crowdsourcing. More

zeotap Launches ID+ Universal Identity Initiative

Jun 10 2020

Mobile user data specialist zeotap has launched an initiative called ID+, promising to help counter the challenges posed by the phase-out of third-party cookies and other platform identifiers, as well as the regulatory landscape, by establishing a 'universal identity'. More

Inscape Builds New TV Viewing Panel

Jun 10 2020

In the US, smart TV viewing data provider Inscape has partnered with consultancy Dativa to launch a panel providing representative TV viewing data for all US households, demographics and geographies, built on Inscape's base of 15 million ACR-enabled Smart TVs. More

Nielsen Uses Gaming Tech for Shopper Research Tools

Jun 9 2020

Nielsen Global Connect has launched a suite of shopper research solutions which use 'extreme' reality and gaming technology for virtual retail shelf and planogram testing, and to uncover in-store shopping behavior. More

Roku Launches TV Ad Impact Measures

Jun 9 2020

In the US, TV streaming platform Roku has launched a shopper data program promising to make ads 'more precise and measurable' for CPG marketers. Grocery store giant Kroger says its shopper personalization platform KPM will join the program as its launch partner. More

MENA Firms in Cinema Audience Analytics Deal

Jun 9 2020

MENA region's out-of-home (OOH) ad company BackLite Media and digital-out-of-home (DOOH) audience intelligence provider AdMobilize have partnered to provide cinema advertisers with analytics as they begin reopening sites during the summer. More

Eye Tracker Tobii Gets New Glasses

Jun 8 2020

Eye tracking solutions provider Tobii has released a new wearable device, Tobii Pro Glasses 3, which it says will provide unbiased insights into human behaviour for both commercial and scientific use despite being 'exactly like putting on and wearing a standard pair of eyeglasses'. More

Vogue Business and Phronesis Track Luxury Brands

Jun 8 2020

Fashion publisher Vogue Business has launched an index measuring the performance of the world's top 50 luxury brands, produced in partnership with research firm Phronesis Partners. More

Behavioral Specialist Leach Launches Mindstate Group

Jun 5 2020

In the US, former System1 Research exec Will Leach has launched a new company called Mindstate Group, which offers a proprietary behavioral psychology model to help marketers create influential marketing strategies. More

SurveyMonkey to Merge Customer Experience Solutions

Jun 4 2020

DIY survey software company SurveyMonkey is combining its customer experience (CX) solutions from two recent acquisitions into one umbrella brand, known as the GetFeedback Suite. More

ORIMA Launches Disability Services Research Division

Jun 4 2020

In Australia, full-service public sector consultancy ORIMA Research has launched a specialist Disability Services Research division (DSR), led by former National Disability Insurance Agency (NDIA) exec Tamara Reinisch. More

Merkle Opens Performance Marketing Lab

Jun 4 2020

Data-driven marketing agency Merkle has launched a 'Performance Marketing Lab', helping clients incorporate a range of site behavior attributes into predictive models in order to optimise marketing spend. More

Former Nielsen Exec Launches Data Validation Firm

Jun 3 2020

Former Nielsen exec Scott McKinley has founded data intelligence company Truth{set}, which will focus on validating the accuracy and compliance of consumer data. The company has already raised $4.75m in seed funding from a variety of investors. More

Ipsos Debuts Creative|Spark Video Assessment Tool

Jun 2 2020

Ipsos has launched an online solution called CreativeSpark, through which clients can evaluate video creative in the US and UK, in as little as 24 hours. The tool will be rolled out in sixteen additional markets throughout the year. More

Fuel Cycle Launches 'Ignition' Insights Platform

May 28 2020

In the US, community intelligence specialist Fuel Cycle has launched a platform called Ignition, which it says speeds up the gathering of customer and employee insights, simplifying and automating the research process. More

Bluecore Gets $50m for Purchase Prediction App

May 28 2020

New York-based retail behaviour and product data specialist Bluecore has raised $50m in a Series D round of funding, which it will use to launch a new AI application through which to learn and predict which product is most likely to drive a purchase by a specific individual. More

IRI and Coresight Link for 'Future of Retail' Report

May 28 2020

Consumer data firm IRI and retail and tech sector research and advisory firm Coresight Research have partnered to launch a joint, monthly retail trend report, providing insights into the future of the sector. More

Splendid Research Launches Panels in Japan and Israel

May 21 2020

Hamburg, Germany-based Splendid Research has launched new online access panels in Japan and Israel. More

PRS IN VIVO Expands 'LAB' Suite

May 20 2020

Global shopper insights agency PRS IN VIVO has expanded its LAB suite of qualitative services (Leverage Authentic Behavior) with the addition of two new modules - LivingLAB and ListenLAB. More

Cision Launches Earned Media Measures

May 20 2020

In the US, media intelligence and communications specialist Cision has launched new 'article-level' data capabilities, helping users to understand how audiences consume earned media. More

Condé Nast Launches Now|New|Next Segments

May 19 2020

Magazine publisher Condé Nast has launched a data offering called 'Now|New|Next Segments', to help advertising clients identify, understand and reach three consumer categories it says are emerging from the current coronavirus pandemic. More

Lotame Launches Cookie-Free Data Enrichment Tools

May 19 2020

Cross-screen data management platform (DMP) Lotame has launched Panorama - a suite of data enrichment solutions that use first- second- and third-party data to create and analyze audiences in cookie-free environments across desktops, mobile devices and over-the-top devices. More

PulsePoint Debuts Healthcare Professional Targeting

May 18 2020

In New York, healthcare ad platform PulsePoint has launched a people-based targeting solution called HCP Direct Match, through which marketers can engage with healthcare professionals (HCPs) in real-time, and on a one-to-one basis. More

Medallia Launches Speech Analytics Solution

May 15 2020

Silicon Valley customer experience management specialist Medallia has launched a speech analytics tool called Medallia Speech, to give clients a single view of customer experience (CX) insights in one platform. More

56 Degree Insight Launches Scottish Tourism Index

May 15 2020

Edinburgh agency 56 Degree Insight has launched the Scottish Tourism Index survey, to monitor the views of Scots during the Covid-19 pandemic about future holidays and leisure. More

Nielsen Launches Retail Price Analytics App

May 14 2020

Nielsen Global Connect has launched Retail Pricing Analytics, an app which use artificial intelligence modules to help retailers set up, adjust and track pricing and promotion strategies. More

Netquest Adds to European Panel Portfolio

May 14 2020

Online opinion and behavioral data specialist Netquest has added new online panels in Belgium, the Netherlands, Austria, Poland and Switzerland. More

Measure Protocol Launches QuickAnswers Solution

May 13 2020

Measure Protocol, a blockchain-based marketplace for person-based data, has launched a rapid insights tool, 'Measure QuickAnswers'. The solution taps the company's community of Gen Z and Millennial mobile-only app users based in the US, Canada and the UK. More

Nielsen Rolls Out Targeting Tool in Hong Kong

May 13 2020

Nielsen Media has rolled out its VisualDNA tool for the Hong Kong market, promising help to companies, brands and marketers in understanding the 'human personality'. More

Ipsos and RealityMine in UKOM Panel Deal

May 12 2020

Ipsos has partnered with mobile research tech firm RealityMine to create a cross-device panel measuring digital behaviour on smartphones, tablets and desktop computers. The panel will form part of Ipsos' contract to supply the UK's online audience measurement standard. More

Numerator Launches Canadian Consumer Panel

May 7 2020

US-based MR data and tech firm Numerator has launched an omnichannel consumer insights panel for Canada, focusing on consumer shopping and brand behaviour across fifteen retail channels - including online - for individual panelists. More

ResearchBods Rolls Out 'ex-plor lite' Pop-Up Platform

May 7 2020

In the UK, customer data and intelligence provider ResearchBods has launched a pop-up community platform called 'ex-plor lite', providing the same features as its 'ex-plor' platform, but specifically designed as a short-term, self-serve solution that can be launched in just 24 hours. More

Nepa and RealityMine in Behavioural Data Deal

May 6 2020

Brand tracking and consumer science firm Nepa has partnered with mobile research tech firm RealityMine, to provide behavioural data technology for the former's Omnichannel Path to Purchase and Digital Pulse solutions. More

Measure Protocol Debuts Passive Behaviour Gauge

May 6 2020

Measure Protocol, a blockchain-based marketplace for person-based data, has launched a solution to help data buyers and market researchers gain a more 'holistic view' of their consumer audiences through passive mobile device data collection. More

Aha! Launches 'Agile' QuickSprint Studies

May 6 2020

In the US, online qual research platform Aha! has launched QuickSprint Studies, which helps researchers accelerate their innovation initiatives and concept testing; and provides 'mini-digital ethnographies' for brand strategy as well as 'pulse checks' for cultural events. More

MrWeb 21 YEARS FEATURE: Giles Palmer Interview

May 5 2020

Continuing our focus on mobile insights, Brandwatch founder & CEO Giles Palmer talks sifting through 1.5 trillion pages of data; pulling apart the Model-T Ford; and why our industry could grow fivefold in 5 years. Excerpts from a podcast interview by Jamin Brazil of Happy Market Research. More

CIMM Launches Smart TV/STB Data Combination Study

May 5 2020

In the US, the Coalition for Innovative Media Measurement (CIMM) has launched a study to understand how Smart TV and set-top box (STB) data can be combined to create datasets that measure all types of TV viewing. More

Rebranded ISC-CX Debuts Virus Feedback Tool

May 4 2020

In Munich, Germany, recently renamed customer experience and research company ISC-CX has launched a system called Covid-19 Feedback, allowing retail customers to give real-time feedback to management after purchase, pick-up or curbside delivery. More

GfK and Dstillery Link for Auto Intender Ad Targeting

May 1 2020

GfK and cross-device targeting specialist Dstillery have partnered to launch Auto Intender ad targeting models, built on the attitudes and behavior of people who specifically intend to buy a new car. More

Userneeds and RealityMine Link for Nordic Insights

Apr 29 2020

Nordic MR specialist Userneeds has partnered with mobile research tech firm RealityMine, aiming to provide a more holistic view of the digital behaviour of Nordic consumers. More

IRI Launches Product Demand Index

Apr 29 2020

In the US big data, predictive analytics and insights provider IRI has launched the CPG Demand Index, to help manufacturers and retailers understand product demand, supply chain opportunities, and shifts in shopper behaviour. More

Vision Critical Debuts Touchpoint App for Wider Reach

Apr 28 2020

Toronto, Canada-based customer insight solution provider Vision Critical has launched a cloud-based app called Touchpoint, to help brands create faster interactions with a wider customer base. More

PRS IN VIVO Launches Product Image Testing Platform

Apr 28 2020

Shopper insights agency PRS IN VIVO has launched a solution called PackFlash eCommerce, for use in testing product images presented in online shopping platforms. More

YouGov, Eyeota Partnerships Adds Seven New Markets

Apr 27 2020

Audience tech platform Eyeota and research and data firm YouGov have expanded their existing partnership, allowing activation of audiences based on the latter's data in seven new markets. More

MARA | Market Research Automation Launches in Germany

Apr 27 2020

In Germany, former McKinsey execs Ingo Lange and Tobias Roelen-Blasberg have joined with researcher Maximilian Lüders to launch a company called MARA | Market Research Automation with a EUR 147k pre-seed funding round of investment. More

Maru/Matchbox Launches Concept Connections Tool

Apr 24 2020

Canada-based communities specialist Maru/Matchbox has launched a concept test solution called Concept Connections, which combines System 1 and 2 measurements to help businesses understand the differences between what consumers say and what they actually do. More

Mopinion and ContentSquare Link for CX Understanding

Apr 24 2020

Customer feedback analyst Mopinion has announced a software integration with UX analytics platform ContentSquare, combining digital experience analytics and customer feedback to provide context from the customer experience (CX) journey. More

TV Measurement Firm 605 Invests in Adscribe

Apr 23 2020

TV ad impact measurement company 605 has made a 'strategic' but unspecified investment' in London and Dublin-based advertising technology, measurement and services business Adscribe. More

Horowitz Opens Cannabis Insights Firm Green Horizons

Apr 21 2020

US agency Horowitz Research has launched a consultancy called Green Horizons, dedicated to delivering consumer insights for the cannabis and 'holistic health' industries. More

Location Data Firm Blis Launches Home Targeting Tool

Apr 20 2020

Location data ad technology firm Blis has launched a product called 'Habits to Home Targeting', to help brands adapt their advertising for the new 'stay at home' world. More

Toluna Launches Cross-Device Measure in China

Apr 14 2020

Online community and survey tech provider Toluna has launched an online data collection solution in China, to analyze cross-device consumer behavioral data in real time. More

Comscore Debuts Digital Media Trend Reports

Apr 14 2020

Comscore has launched a new series of weekly custom reporting options, aimed at understanding rapid changes in consumer behavior due to social distancing. More

Illuminera Launches 'Behave!' Change Unit

Apr 9 2020

Asia Pacific-based data-led marketing and strategy consulting group Illuminera has partnered with marketing insights professional Ashok Sethi, to launch a specialist marketing and behavior change division called 'Behave!' More

Kantar Audiences Rolls Out in Europe

Apr 7 2020

Kantar has launched its Audiences service in Europe, with an initial roll-out in the UK, France and Germany. More

Insights People Launches Fast Turnaround SnapSurvey

Apr 7 2020

Kids, parents and family specialist The Insights People has launched a service called SnapSurvey, allowing brands to get answers about the kids and parents' demographic within 72 hours. The launch spans five continents. More

Medallia Launches Video-based Innovation Tools

Apr 3 2020

Silicon Valley customer experience management specialist Medallia has launched a suite of tools using video communication and crowdsourcing to speed up the innovation process. More

SRAX Launches 'Lightning Insights' Service

Apr 1 2020

In the US, consumer data management tech company SRAX has launched a solution called BIGtoken Lightning Insights, which claims to return 'robust audience insights in just hours'. More

ONS Responds to Pandemic with New Surveys, Procedures

Mar 31 2020

Britain's official statistics service, the ONS, is introducing new surveys and data sources reflecting 'widespread disruption to the UK and constraints on its operations'. More

Census Bureau Replaces American FactFinder

Mar 31 2020

The US Census Bureau has retired its statistics and information search engine American FactFinder (AFF) after twenty years, and replaced it with a new platform called data.census.gov. More

SurveyMonkey Debuts Product and Concept Test Tools

Mar 31 2020

DIY research software firm SurveyMonkey has launched a suite of tools called Expert Solutions, through which customers can test product and marketing concepts with a global audience. More

ESOMAR Joins MrWeb for Global MR Jobs Alliance

Mar 24 2020

Global association ESOMAR is teaming up with MrWeb and its existing partner Women In Research to give data and insights professionals access to the world's largest specialist index of job opportunities, with new packages and offers also launched. More

PRS IN VIVO Expands Packaging Development Suite

Mar 18 2020

Global shopper insights and product experience consultancy PRS IN VIVO has updated its Accelerated FlashSuite (previously known as 'Accelerated Behavioral Insights'), with improvements for screening, validating and optimizing packaging designs at every stage of development. More

Esports Measurement Integration for Comscore

Mar 13 2020

Audience measurement firm Comscore has announced a partnership with multiplayer entertainment platform Twitch, adding tagless audience reporting of the latter's livestreaming, including gaming and esports insights, to the former's digital audience solutions. More

Route Adds 'Spot Level' Audience Measurement

Mar 12 2020

In the UK, out-of-home (OOH) audience research body Route has launched a measurement system which offers 'spot level' audience measurement at 15-minute levels for ads shown on any digital poster or screen, in order to pinpoint who is exposed to ads and for how long. More

BARB Integrates with IPA TouchPoints

Mar 10 2020

UK television audience measurement body BARB has combined its daily audience data with the IPA's TouchPoints survey, to help media owners, clients and agencies understand more about viewers through a wider range of behavioural definitions. More

WPP AUNZ Launches Innovation Business 'big'

Mar 9 2020

In Australia, marcoms and media buying group WPP AUNZ has launched a new product development business called 'big', promising to create new categories, new markets and new revenue for clients. More

Resonate Adds AI-Based Segmentation Features

Mar 6 2020

Consumer intelligence provider Resonate has added AI-driven segmentation capabilities to its Ignite Platform, to help clients understand consumer purchasing decisions and personalize their products and communications. More

Kantar Launches Media Subscription Measure

Mar 5 2020

In the US, Kantar has launched a service called 'Entertainment On Demand', to help the music industry and investors understand the consumer journey for digital video and music subscription services. The service will be rolled out in the UK, Germany, Australia and Japan in H2 2020. More

L&E Acquires Consumer Center in New York

Mar 4 2020

In the US, focus group facilities and recruiting services company L&E Research has expanded with the acquisition of the midtown Manhattan office of Consumer Center. More

New Zappi Concept Test Rolled Out

Mar 3 2020

In the US, automated ad and innovation testing platform Zappi has launched a solution called Early Concept, designed to rapidly determine the 'opportunity profile' of different concepts - breakthrough, refresh or emergent for future development. More

Maru Updates Implicit Association Testing Tool

Mar 3 2020

Tech-enabled researcher Maru Group has updated its Implicit Association Testing (IAT) tool, with the addition of a drag and drop interface which it claims eliminates bias and improves the quality of data. More

Roll Out for Virtual Australia Total TV Database

Feb 27 2020

OzTAM and Nielsen have rolled out the first phase of their Virtual Australia ('VOZ') Total TV database, which brings together broadcast viewing on TV sets and connected devices, to provide all-screen, cross-platform planning and reporting for Australia's television industry. More

Kantar Debuts Customer Journey Analysis Tools in SE Asia

Feb 26 2020

Kantar has launched three sales and marketing tools, designed to offer South East Asia-based CPG companies a data-driven overview of the consumer journey. More

Sports Data Firm Stats Perform Debuts 'Opta Graphics'

Feb 25 2020

Sports data specialist Stats Perform has launched a multimedia tool called Opta Graphics, which uses AI-powered data and insights to produce visuals. More

QMS Debuts 'Intelligent' DOOH Insights Platform

Feb 24 2020

In Australia, outdoor advertising solutions company QMS Media has launched an 'intelligent' data and insights platform called DYNAMiQ, helping clients understand their audiences, and plan and execute on their digital out-of-home (DOOH) programmes. More

GroupM Rolls Out 'INCA' Influencer Solution in India

Feb 24 2020

WPP's media investment management unit GroupM has rolled out its influencer marketing solution INCA in India. More

RRD Launches 'In-Store Insights' Tool

Feb 13 2020

In Chicago, marketing and business communications specialist RRD has launched a solution called In-Store Insights, which combines the firm's expertise in shopper experience research, data science and analytics, in-store strategy, and retail activations. More

Pixability Launches YouTube Brand Insight Solution

Feb 13 2020

In the US, video ad insights specialist Pixability has launched a solution called BrandTrack, to help marketers measure brand performance on YouTube, understand what is driving it and shift strategies to maximize results. More

Signals Analytics Adds Food and Beverage Insights

Feb 13 2020

In New York, advanced analytics platform Signals Analytics has expanded its coverage to provide a 'holistic view' of the food and beverage sectors, enabling users to uncover trends and predictive insights. More

Former 2CV Execs Launch 'The Point'

Feb 11 2020

In the UK, three former employees of 2CV Research - Adam Short, Ollie Willis and Alex Nketiah - have launched a global full-service insight agency called The Point, promising clients in the tech, entertainment and sport sectors 'better understanding'. More

ThinkNow Relaunches Multicultural Planning Tool

Feb 7 2020

Technology-driven cultural insights agency ThinkNow has relaunched its ConneKt proprietary audience planning and segmentation tool, promising 'multicultural research and technology on-demand' for marketers. More

Infogroup Partners with Real Estate Data Specialist

Feb 7 2020

Property intelligence firm Reonomy has announced a partnership with data and marketing solutions provider Infogroup, adding the latter's data on 315m individuals and 24m businesses to the former's database of commercial properties. More

Two Acquisitions for Data Science Firm Schireson

Feb 6 2020

New York-based data science, market research and analytics firm Schireson Associates has acquired two agencies, Blackbird and Stun Creative, to form a new company called 'Known'. Terms of the deals have not been disclosed. More

605 Debuts 'Own Data' TV Analytics Platform

Feb 6 2020

US television measurement and analytics company 605 has launched a new platform allowing TV networks, advertisers and agencies to combine its TV viewing data with their own. More

Merkle Launches Promotion and Loyalty Division

Feb 6 2020

Dentsu Aegis-owned performance marketing agency Merkle has launched a Promotion and Loyalty Solutions division, to be led by Peter DeNunzio as Global Head of Loyalty. More

Kantar Rolls Out eCommerce On Shopper Understanding Study

Feb 5 2020

Kantar has rolled out a global study called eCommerce On, offering a shopper-centric understanding of eCommerce across various countries and categories. More

YouthSight Adds 13-to-15-Year-Olds to Panel

Feb 4 2020

London-based YouthSight has extended its 150,000-strong direct access community of 16 to 30-year olds to include the 13 to 15-year old demographic. The agency claims this makes it the only panel supplier in the UK to provide the MR industry with direct access to younger teens. More

TVSquared Debuts Australian Ad Insights Report

Feb 3 2020

Edinburgh, Scotland-based ad measurement and optimization firm TVSquared has rolled out its TV Performance Insights Report for Australian advertisers. More

Screen Engine/ASI Partners for Communities Offer

Jan 27 2020

Century City, CA-based TV, film and video research firm Screen Engine/ASI (SE/ASI) has announced a strategic partnership with insight community company My-Take, to offer clients recruitment of fans and customers into private advisory or VIP consumer panels of 1,000 to 100,000 members. More

Pinpoint Launches ThinkaLike Targeting Program

Jan 24 2020

In the US, data science services provider Pinpoint Predictive has launched a trial of Thinkalike Targeting, a program allowing Facebook advertisers to test how best to reach audience segments with similar psychological traits through lookalike campaigns. More

Valassis and Kantar Launch Shopper Report

Jan 24 2020

In the US, shopper targeting firm Valassis has partnered with Kantar to launch a new report called 'The Future of How People Shop', which promises an understanding of the behavior and attitudes of consumers and the catalysts driving their engagement. More

BARB Begins Multiscreen Programme Reach Reporting

Jan 21 2020

In the UK, television audience measurement body BARB has begun reporting of unduplicated programme reach and time spent viewing figures across multiple screens. More

Nielsen Launches In-Car Passive Measurement in Norway

Jan 21 2020

Nielsen has launched what it claims is the world's first passive in-car measurement system, using a combination of proprietary algorithms and the 'accelerometer' built into its Portable People Meter, which can identify and report when a panellist is inside a vehicle. More

German Launch for DVJ Insights

Jan 20 2020

Dutch full service agency DVJ Insights has opened an office in Hamburg, and appointed GfK veterans Erk Maassen and Stephan Knäble as Managing Partners, to lead and develop it. More

Syracuse and Comscore Analyse Ad Audience Drop-Off

Jan 17 2020

Researchers at Syracuse University's S.I. Newhouse School of Public Communications are collaborating with Comscore, to identify the causes of advertising avoidance and audience drop-off during commercial airings. More

Userlytics Adds 'Mental Map Modeling' to Test Platform

Jan 15 2020

US-based usability testing specialist Userlytics has added a card sorting and tree testing capability to its existing user testing platform, enabling clients to analyze the 'mental map models' their users and customers employ when searching for products and services. More

Fullscreen Launches 'Parennial' Family Study

Jan 14 2020

Youth media network and marketing services company Fullscreen has launched a study called 'The Next Gen Family', focused on the 'Parennial' demographic, comprising 36 million Americans between the ages of 25 and 37 with at least one child at home. More

Saudi Cinema Launch for Comscore

Jan 13 2020

Comscore has expanded its box office measurement service to cover all theatrical film releases across the Kingdom of Saudi Arabia (KSA), following the latter's recent opening of commercial cinemas after a 35-year 'pause'. More

IRI in Influencer Marketing Data Partnership

Jan 13 2020

Consumer data firm IRI has teamed up with AI technology firm Influential to launch a new product, using IRI's Campaign Conversion Feed (CCF) to link weekly purchase data and off-line conversion to ad exposures and optimise influencer marketing campaigns. More

Catalina and Koupon Link for C-store Insights

Jan 13 2020

Shopper intelligence specialist Catalina is partnering with consumer analytics platform and promotion network Koupon, to provide convenience store (C-store) retailers and CPGs with a more 'holistic' understanding of cross-channel consumer purchase behavior. More

Cannabis Insights Firm Oasis Intelligence Launches

Jan 10 2020

A new firm called Oasis Intelligence has been launched in Los Angeles, offering access to consumer insights at scale, for marketers in the cannabis and hemp industry, as well as related sectors. More

IRI Integrates Facebook Data via Mix Modeling Program

Jan 6 2020

Retail data giant IRI is joining Facebook's Marketing Mix Modeling (MMM) Program, which recognises it as a trusted third party which can leverage the social network's performance metrics to measure clients' marketing. More

European Roll-Out for Gracenote's EPG Solutions

Jan 6 2020

Nielsen's entertainment data subsidiary Gracenote is expanding its Electronic Program Guide services into Europe - including Unique IDs and Deep Descriptive Metadata. More

Project X Launches OOH Analytics Suite

Dec 24 2019

In New York, technology-driven, Out-of-Home (OOH) media agency Project X has released an interactive analytics suite through which advertisers can monitor the performance of their OOH ad campaigns. More

Comscore Box Office Essentials Adds 'Film Comparisons'

Dec 19 2019

Comscore has expanded its partnership with London-based movie theatre market analyst Gower Street Analytics (GSA), to include film comparisons in its own Box Office Essentials solutions. More

Kantar Launches Youth Study #PlanetY in India

Dec 19 2019

In India, Kantar has launched a study called #PlanetY, with the aim of providing an understanding of the attitudes, values and behaviour of the country's youth. More

IRIS.TV Ramps Up Contextual Video Ad Targeting

Dec 19 2019

In New York, video intelligence and programming solutions company IRIS.TV has announced an integration with Oracle Data Cloud (ODC) to deploy its contextual ad targeting for video solution at scale across specific video content verticals including politics, sports and travel. More

Ipsos Partners with Alchemy-RX

Dec 17 2019

Ipsos has partnered with recently formed marketing agency Alchemy-RX in a deal which will bring each company's expertise to existing and potential clients, and expand client access to experts. More

adsquare Launches DOOH Campaign Measure

Dec 17 2019

Mobile audience data and targeting specialist adsquare has launched a tool called the 'Programmatic Out of Home Planner', through which brands can plan, activate and measure the effectiveness of their digital out of home (DOOH) campaigns. More

YouAppi Unveils ReAppi Retargeting Solution

Dec 17 2019

San Francisco-based mobile marketing platform YouAppi has launched a user retention solution called ReAppi, a purpose-built retargeting system tapping three years of retention campaign best practices. More

Nielsen Adds Demographics to Gracenote's Smart TV Data

Dec 13 2019

Nielsen demographics, used to plan and buy TV advertising, are to be applied to smart TV viewing and ad exposure data from its music, video and sports tech subsidiary Gracenote, to deliver demographically-verified measurement across 'all four' screens. More

Wealth-X Expands European Wealth Database

Dec 13 2019

Wealth information and insight business Wealth-X has expanded its global database with the addition of 130,000 wealthy individuals in Europe, increasing coverage in the region by 350%. More

WeAre8 Debuts 'Cost Per Relationship' Metric

Dec 12 2019

In New York, targeting platform WeAre8 has launched a media metric called 'Cost per Relationship', reflecting the price a brand has to pay to gain an opt-in relationship with a target consumer. More

MrWeb 21 YEARS: Remembering 2001

Dec 12 2019

2001, like 1984, was a year for which fiction had given us very specific expectations, and while disappointingly little coasted through the heavens to the strains of the 'Blue Danube', some MR industry giants certainly soared. Here's our review of the year on DRNO. More

M1 Data & Analytics Debuts Demographic-based LocationIQ

Dec 11 2019

In the US, data aggregator M1 Data & Analytics has launched a solution called LocationIQ, to enable marketers to identify consumers who visit specific locations while gathering full contact and demographic information from those individuals. More

Kantar and IRI Link for 'Why Behind the Buy' Insights

Dec 10 2019

Kantar and consumer data giant IRI have launched a solution to help CPG clients measure and optimize marketing programs against the drivers of long-term brand health and short-term sales. More

Ipsos Extends 'Duel' Solution via Self-Service Platform

Dec 5 2019

Ipsos has rolled out its behavioral science-based Duel screening solution in the UK, France, Germany, Italy and Spain, through its Ipsos.Digital self-service research platform. More

LiveRamp Launches 'Privacy Manager' Consent Platform

Dec 5 2019

Enterprise data and analytics provider LiveRamp has launched a preference and consent management platform (CMP) called Privacy Manager, to help clients comply with laws such as GDPR (General Data Protection Regulation) and CCPA (the California Consumer Privacy Act). More

'Express Surveys' Launched on Kantar Marketplace

Dec 2 2019

Kantar has expanded the portfolio of quick turnaround research available through its Marketplace, with the roll-out of a service called Express Surveys, initially in the US. More

Vividata, Manifold Link for Canadian Consumer Insights

Dec 2 2019

Canadian consumer and audience insights company Vividata has announced a partnership with consumer segmentation specialist Manifold Data Mining, applying the latter's Polaris Intelligence platform to the former's large-scale, established research studies. More

21 Today

Nov 29 2019

Today it's exactly 21 years since MrWeb was officially launched - a traditional coming-of-age here in the UK. In Internet terms, 21 is ancient really, and we'll do a bit of looking backward over the next few weeks, but we also have major plans for the coming year. Details here - and your feedback wanted! More

BlueVenn Partners with Avanci for CDP Roll Out

Nov 29 2019

UK-based marketing automation and audience understanding specialist BlueVenn has partnered with French database marketing agency Avanci, to deliver its customer data platform (CDP) across France, Switzerland and Belgium. More

New Org Matchmakes Research and Entertainment Sectors

Nov 28 2019

A global 'hub' called OKRE has been launched, to support collaboration between the research sector and entertainment industries and help audiences better engage with the ideas that shape society. More

1010data Adds Purchase Journey Analysis Tools

Nov 28 2019

In New York, analytical intelligence and consumer transaction specialist 1010data has launched two new products to help businesses better understand the consumer purchase journey, while expanding its existing Comparison Shopping report. More

Factual Debuts Predictive and Loyalty Audiences

Nov 27 2019

US location data company Factual has extended its Audience product with the addition of two new solutions, which use machine-learned predictive insights and visitation pattern analysis to help build segments based on real-world consumer behavior. More

Acxiom Launches Segmentation and Location-Based Tools

Nov 26 2019

Data firm Acxiom has launched a dual-segmentation system called Personicx Prime, which provides individual consumer insights for different members of a household. In addition, the company has rolled out two location-based services: Geospatial Audience Insights and Acxiom Market Signals. More

YouTube Integrates Nielsen Data with Planning Tool

Nov 25 2019

Nielsen TV data is to be integrated into YouTube's audience planning tool, Google Reach Planner. Roll-out is initially in the US, with plans to go global next year. More

Interpublic Hires Leader for New Ethical Data Unit

Nov 25 2019

Marcoms group Interpublic has created a new practice focused on 'digital responsibility', within its recently formed Kinesso targeting and optimisation company. Acxiom / LiveRamp executive Sheila Colclasure has been hired to head it up. More

Kantar and VTION Launch OTT Audience Measure in India

Nov 18 2019

Kantar has partnered with media consumption measurement specialist VTION, to roll out what the companies are calling 'India's first continuous OTT audience measurement solution'. More

MRI-Simmons Partners for New Cultural Segmentations

Nov 14 2019

MRI-Simmons has partnered with cultural profiling firm EthniFacts to launch Cultural Suite, a tool for targeting different cultural groups. More

Belgian Researchers Launch 'One Inch Whale'

Nov 12 2019

In Belgium, former Haystack execs Wim Hamaekers and Jasper Scheir have launched an insights consultancy called One Inch Whale, which promises to help people and brands to be 'relevant and sustainable'. More

GlobalWebIndex Launches Global TV Campaign Solution

Nov 8 2019

Audience insights firm GlobalWebIndex has launched 'TV Reach & Frequency', offering media planners the ability to plan TV campaigns across 44 international channels in 42 markets, and target niche micro-audiences using over 40,000 attributes on each Internet user. More

ABC Opens Access to Audit Data

Nov 5 2019

In the UK, industry-owned media auditor ABC has launched an online 'Data Hub' through which users can access current and historic audited data. More

Chinese Consumer Insights Study Launches in Canada

Nov 5 2019

Vivintel, the custom research arm of not-for-profit consumer and audience insights provider Vividata, has launched a study called 'Insights into the Chinese Consumer', tracking how Chinese people in Canada shop, think, consume media, travel and plan their finances. More

MetrixLab Launches ACT Instant 24-Hour Ad Testing Tool

Nov 4 2019

Digital research agency MetrixLab has launched a tool called 'ACT Instant', which uses machine and deep learning elements of artificial intelligence (AI) to predict advertising performance, without the need for surveys or respondents. More

Trend Forecasting Specialist Light Years Opens in US

Nov 4 2019

In California, former JWT Intelligence director Lucie Greene has launched a futures, research and brand strategy consultancy called Light Years. More

New Frontier Data Opens Cannabis Data Marketplace

Nov 1 2019

In the US, cannabis industry big data firm New Frontier Data has launched an online cannabis data marketplace, to enable researchers, business owners and firms to download thousands of data sets through the company's Equio online platform. More

TheIndustry.fashion Launches Brand and Retail Tracker

Oct 31 2019

In London, intelligence-led media and events business TheIndustry.fashion has launched a brand and retail tracker called The Index, which promises metrics and insights into the psyche of today's consumer. More

On Device Launches 'State of Digital Brand Measurement'

Oct 30 2019

London-based mobile research and sample specialist On Device Research has partnered with Data Stories Consulting to launch a new report called the 'State of Digital Brand Measurement'. More

Merkle Launches 'Archie' Scalable Analytics Solution

Oct 29 2019

In the US, data-driven performance marketing agency Merkle has launched a solution called Archie, providing users with cross-channel media and marketing insights. More

MWW Debuts GenZ-Driven Research and Insight Program

Oct 29 2019

In New York, data-driven PR agency MWWPR has partnered with American University's School of Communication to launch a research program called 'Z-Suite', aimed at uncovering insights into the mind of the GenZ consumer. More

Screenvision Launch to Enhance Movie Audience Data

Oct 25 2019

New York-based cinema advertising specialist Screenvision Media has launched the Smart Network, which uses proprietary 'Movie Pixel' content recognition technology to aggregate audience information and link it to purchasing behaviour. More

Pinpoint Predictive Releases Shopper Personality App

Oct 24 2019

Human behavior influencing and forecasting specialist Pinpoint Predictive has launched an app called Shopper Personality, which combines quantitative psychology with machine learning to uncover personalized word / image / color recommendations for US-based customers. More

RealityMine Adds Social Media Advertising Measure

Oct 23 2019

Mobile research tech firm RealityMine has launched a feature called 'RealLife Social', giving researchers a window on the ads and sponsored content that opted-in users are exposed to on social media. More

Two New Express Products for Harris Interactive

Oct 22 2019

Harris Interactive has launch two new products, hi brands Express and ad post-test Express, which it says deliver 'faster, more cost-effective brand and communications insights' for FMCG, financial services, technology, media and entertainment sectors. More

AdsWizz Launches Podcast Targeting Service

Oct 18 2019

Digital audio ad tech firm AdsWizz has formally launched PodScribe, a contextual targeting solution for podcasts - backed by a brand safety agreement with Comscore. More

'Living Audience' Cross-Device Platform Launched

Oct 18 2019

Atlanta-based location data firm Gathr Lab has launched an audience management platform (AMP) called Living Audience, allowing audience tracking and targeting across devices. More

NPD Rolls Out Toy Tracking Service in China

Oct 17 2019

Retail data specialist The NPD Group has launched its 'Toys E-commerce Tracking Service' in China, covering online sales of toy products. More

JCDecaux Billboard Gets Facial Analysis Tech

Oct 17 2019

In Australia, outdoor advertising company JCDecaux has added facial emotion analysis technology to a panel advertising Yoplait Yoghurt Smoothies, in order to determine whether passers-by have happy or 'hangry' expressions, and dispense vouchers to enable them to sample the product. More

ThoughtSpot and Nielsen Link for Retail Insights

Oct 16 2019

In the US, enterprise analytics specialist ThoughtSpot has partnered with Nielsen to launch a search and artificial intelligence-driven platform called Retail Insights, designed to help organizations understand and respond to changing consumer expectations. More

Technomic Launches Menu Trends Insight Tools

Oct 14 2019

In the US, foodservice research and trend insights firm Technomic has begun using AI, machine learning and language processing to create predictive tools identifying menu and other industry trends. More

Ace Metrix Debuts Cultural Impact Ad Measure

Oct 11 2019

In the US, video ad effectiveness measurement specialist Ace Metrix has launched a 'Cultural Perception' scoring system, allowing clients to quantify both the positive and negative impact their advertising has on culture. More

Toluna Opens Media and Entertainment Practice

Oct 10 2019

In the US, online community and survey tech provider Toluna has launched a specialized practice focused on the needs of the Media & Entertainment industry, led by long-time company exec Patricia Chapin-Bayley. More

Opinium Launches US Most Connected Brands Index

Oct 10 2019

Full service agency Opinium Research has rolled out the results of the second '100 Most Connected UK Brands' survey, whilst launching the service in the US. More

Kantar Audiences Extended to New Markets

Oct 10 2019

Kantar has expanded its audience activation offer to a broader range of verticals, helping marketers identify and engage the right consumers and deliver improved ROI for data-driven ad campaigns. More

GroupM's Essence Expands Across China

Oct 10 2019

GroupM's data and measurement-driven media agency Essence has announced the expansion of its services across China. More

Kantar Deal Adds Social Media Intell to TGI

Oct 9 2019

In India, Kantar and artificial intelligence platform Frrole have partnered to launch a service called 'TGI Social+', which combines consumer profiles from Kantar's consumer survey TGI with social media analytics to provide a 'holistic' understanding of online consumers. More

TVSquared and ER in Ad Attribution Partnership

Oct 8 2019

Edinburgh-based ad measurement and optimization firm TVSquared has partnered with video ad campaign tech platform Extreme Reach (ER), to allow advertisers to measure the performance of impressions served across all ad-supported OTT streaming services. More

Interpublic Taps Acxiom Assets for New Unit Kinesso

Oct 7 2019

Marcoms giant Interpublic Group has formed a new division, Kinesso, building on its recent acquisition of Acxiom to create data-based marketing applications focused on trust and security, campaign optimization and precision audiences. More

Maru/Matchbox Launches Visual Semiotics Tool

Oct 7 2019

Canada-based communities specialist Maru/Matchbox has launched a semiotics tool called Brand Emotion, which analyzes large numbers of images and promises to help clients understand what emotions their brand evokes for consumers. More

451 Research Adds Middle East and Africa Coverage

Oct 4 2019

New York-based technology specialist 451 Research has expanded its reach and coverage to the Middle East and Africa. More

Nielsen Sports Launches Fan Insights Platform

Oct 3 2019

Nielsen Sports has launched an online platform to provide a view of fans' interests, media consumption, brand attitudes and purchasing habits from around the world. More

Geopath Launches OOH Currency

Oct 3 2019

In the US, out of home (OOH) audience measurement body Geopath has announced that its 'Insights' platform has been approved and launched as the industry currency for OOH measurement. More

Patent for Coherent Path Customer Mapping Solution

Oct 3 2019

Greg Leibon, the co-founder of marketing personalization specialist Coherent Path, has obtained a patent for the firm's mathematical infrastructure, which can be used to map each customer's journey through a 'product space', and guide customers towards product 'discoveries'. More

Nielsen Esports Partnership a Game Changer?

Sep 30 2019

Sweden-based holding company Modern Times Group MTG AB (MTG) has announced a partnership with Nielsen, providing sponsorship valuation and media measurement for its esports portfolio companies ESL Gaming GmbH and DreamHack. More

Ipsos Debuts Medical Aesthetics Monitor

Sep 30 2019

Ipsos has launched a new syndicated Medical Aesthetics Monitor, beginning in South Korea and with plans to expand to Europe and North America. More

RealityCheck Launches Journey Mapping Service HXi

Sep 26 2019

Insights partnership RealityCheck Consulting has launched HXi, a new service for CX and decision journey mapping More

Freckle Partners for OOH Attribution

Sep 26 2019

Off-line media measurement firm Freckle has announced its integration with newly established Out of Home ad buying and planning specialist Quan Media Group, promising brands detailed advertising attribution for outdoor campaigns. More

GfK Partners to Track 'Dark' Social Media Marketing

Sep 25 2019

GfK has teamed up with digital measurement firm BrandTotal to allow marketers to track social campaigns that target custom segments. GfK says this includes 'dark marketing', highly targeted campaigns invisible to the general public but making up 88% of social media spend. More

PRS IN VIVO Grows Luxury Unit in Pursuit of Happiness

Sep 24 2019

Shopper and product experience specialist PRS IN VIVO has expanded its global Luxury Practice, and added the concept of 'Happiness Science' to its behavioral science offering. More

Equifax Deal Adds Utility Data to Consumer Profiles

Sep 20 2019

Credit scoring and consumer analytics company Equifax has announced a global partnership with utility data aggregator Urjanet, allowing consumers and businesses to share payment data from thousands of utility, telecom and cable providers worldwide. More

Kids Insights Launches in India

Sep 19 2019

Manchester-based kids, tweens and teens specialist Kids Insights has launched its first Asia Pacific business, Kids Insights India. More

IRI and PlaceIQ Dig Deeper into Consumer Journey

Sep 19 2019

Consumer data giant IRI and location intelligence firm PlaceIQ have further extended their partnership, integrating the latter anonymous foot traffic data in the former's Liquid Data loyalty card and point-of-sale analysis platform. More

'Cannabis Survey Marketplace' Launched

Sep 18 2019

US-based Leaf Traders is launching what it calls the first self-service survey marketplace for qualitative research into cannabis and hemp markets. More

dunnhumby Launches In-House Innovation Labs

Sep 18 2019

Customer data pioneer dunnhumby has launched an in-house tech accelerator called dunnhumby Labs (dh Labs), to develop its product offerings in the global retail marketplace. The new business unit will be led by Kyle Fugere, who also heads dunnhumby ventures. More

Celebrating 21 Years of MrWeb and DRNO

Sep 16 2019

On 29th November 1998 MrWeb - publisher of DRNO - officially launched with the appearance of its first job ad. To celebrate our twenty-first birthday we're publishing special supplements on five major growth areas in the sector, beginning this month with online communities. More

Nielsen to Add OOH to National TV Ratings

Sep 16 2019

Nielsen has announced it will begin including out-of-home (OOH) audience in its national TV ratings, beginning next September. More

Virtual Environments Patent for 20|20

Sep 16 2019

US-based qual insights and technology firm 20|20 Research has won a patent for methods using virtual environments in behavioral research, including the ability to instantly manipulate the environment based on a user's vision patterns and demographics. More

Cannabis Analyst Pioneer Debuts Brand Scorecards

Sep 13 2019

US-based Pioneer Intelligence, which helps cannabis industry stakeholders better understand how marcoms strategies resonate with consumers, has launched a product offering insight into the marketing performance of individual brands. More

Gimbal Launches 'Trends' Foot Traffic Analytics Platform

Sep 11 2019

Mobile engagement platform Gimbal has launched a location and foot traffic analytics platform called 'Trends', to provide a view of consumers' physical-world behavior over time. More

ANA Launches 'Measurement for Marketers' Division

Sep 10 2019

In the US, the non-profit Association of National Advertisers (ANA) has launched a division called 'Measurement for Marketers' (MFM), with the aim of ensuring uniformity across the industry's measurement systems. More

Goodway Opens Data Science and Analytics Arm

Sep 10 2019

In the US, digital advertising specialist Goodway Group has opened a Data Science and Analytics division which is run by new hires Lluis Canet, Vice President of Data Science and Analytics; and Benjamin Diesbach, Lead Data Insights Analyst. More

IRI Expands AllScan Convenience Store Tracker

Sep 9 2019

In the US, consumer, shopper and retail marketing intelligence provider IRI has enhanced its AllScan Convenience Store Tracking service, with the addition of insight from seventeen of the top twenty convenience store chains. More

Kantar and Pulse Labs in Voice App Analysis Deal

Sep 6 2019

In the US, Kantar has partnered with voice app testing platform Pulse Labs, to understand the motivation behind consumers' usage of voice assistant technology. More

PRS IN VIVO Debuts OmniPath Path-to-Purchase Tool

Sep 4 2019

Global shopper insights agency PRS IN VIVO has launched a product called OmniPath, to enable marketers to map the omni channel path-to-purchase - online and in the physical store - and identify where behavioral design can influence consumer choice and brand growth. More

Mapp Intelligence Customer Analytics Solution Launches

Sep 4 2019

US-headquartered digital marketing solutions provider Mapp has launched a service called 'Mapp Intelligence' to deliver customer insights to the finance, eCommerce/retail and publishing sectors. More

IRI and Vistar to Measure DOOH Impact on Sales

Sep 3 2019

Consumer data giant IRI has partnered with Vistar Media, which provides programmatic technology for digital out-of-home (DOOH) advertising. The partners will deliver what they describe as a 'breakthrough offering' to measure the direct sales impact of exposure to DOOH ads. More

Pathmatics Rolls Out Facebook Ad Data in UK, Germany

Sep 3 2019

US-based online ad intelligence firm Pathmatics has rolled out its flagship 'Pathmatics Explorer' product to the UK and Germany, giving publishers and agencies access to previously unavailable panel-based Facebook advertising data. More

Curion Grows Headcount Fast to Back Product Launches

Sep 2 2019

In the US, sensory and consumer product research specialist Curion says it has appointed thirty-five new employees this year, supporting rapid growth and the launch of three new services. More

Hudson MX and Comscore in Auto TV Audience Data Deal

Aug 30 2019

In the US, software company Hudson MX has partnered with Comscore to enable local TV advertisers to buy inventory against automotive audiences from IHS Markit (formerly Polk), at scale. More

C Space Launches 'Customer as a Service' Suite

Aug 29 2019

In London, online community specialist C Space has launched a suite of solutions called 'Customer as a Service' (CaaS), which combines multiple sources of data, technology and commercial consultancy to understand the customer and place them at the heart of the organisation. More

Vividata Partners for Passive Panel Launch in Canada

Aug 29 2019

Consumer and audience insights company Vividata has partnered with mobile research technology firm RealityMine, digital data collection specialist Delvinia, and Ipsos, to launch what it calls the first passive panel of its kind in Canada. More

Numerator Partners for Off-Line Purchase Attribution

Aug 23 2019

US firms LoopMe and Numerator have partnered to offer 'traditional' retailers ad campaign attribution and in-flight optimisation, using off-line purchase data. More

Comscore Launches 'Movie Lift' Attribution Tool

Aug 20 2019

Comscore has partnered with location intelligence provider PlaceIQ to launch a suite of solutions called Movie Lift, designed to help media buyers and sellers better understand the impact of TV, desktop and mobile marketing campaigns on driving consumers to the movies. More

Directions and SEEK Launch IdeaSprint

Aug 20 2019

Directions Research and its qualitative insights and innovation consultancy SEEK have launched a qual-quant approach called IdeaSprint, which they claim generates hundreds of ideas and validates them with real-time consumer and peer feedback in just one day. More

Isobar Launches 'First Programmatic Print Ad'

Aug 20 2019

In Brazil, Dentsu Aegis Network-owned digital marketing agency Isobar has launched what it describes as the first programmatic advertising service for print. Through the service, advertisers can deliver personalized ads to consumers based on their reader profile, geolocation and the time of day. More

Kantar to Launch GB Podcast Tracker

Aug 19 2019

Kantar is launching the 'Great British Podcast Tracker', billed as the country's 'first longitudinal service' measuring consumer behaviour and attitudes to podcasts and providing a continuous, representative, single source of insight, from September. More

Staten Island Test Center for Opinions Ltd

Aug 19 2019

In the US, data collection and fieldwork services firm Opinions Ltd has opened its newest testing center, in Staten Island, New York. More

Nielsen Rolls Out Total US Pet Retail Service

Aug 15 2019

Nielsen is to provide what it calls the industry's first holistic view of the US pet retail market. More

SRAX Forms JV to Launch BIGtoken Platform in India

Aug 15 2019

US marketing and data tech company SRAX has signed a joint venture agreement with Mumbai-based professional service and workforce outsourcing provider Melstar Information Technologies, through which SRAX will launch its BIGtoken consumer data platform in India. More

GfK Launches AI-based Shopper Intelligence Tool

Aug 9 2019

GfK and Segment of One (SO1) have jointly developed an artificial intelligence-based solution called Attribution+, to enable grocery and drugstore retailers to gain intelligence on shoppers. More

Qualtrics Adds New Features to Conjoint Solution

Aug 2 2019

'Core experience' analysis specialist Qualtrics has added new capabilities to its purchase decision analysis solution Conjoint XM. More

Quotient Launches Shopper Segment Targeting Tool

Jul 31 2019

Digital media analytics specialist Quotient has launched a solution giving consumer packaged goods (CPG) brands consumer purchase history and intent data, from which to build targetable shopper segments for use in digital advertising. More

Nielsen Partners to Create New Omni-Channel Data Set

Jul 30 2019

Nielsen has entered a partnership with digital media analytics specialist Quotient Technology, whose purchase intelligence will be integrated into Nielsen's own audience and performance measurement solutions, creating a new industry omni-channel data set. More

New Ipsos Service Steers Innovation

Jul 29 2019

Ipsos has launched an 'Innovation Testing' service, founded on behavioural science and promising to help users 'successfully compete in today's omnichannel world'. More

PRS IN VIVO Launches Pack and Product Test

Jul 29 2019

Consumer insights firm PRS IN VIVO has launched the BEQual Toolkit, which applies behavioral science to projective qualitative research techniques using tablets and real-time feedback. More

Australian Roll-Out for Kantar Smart Speaker Panel

Jul 29 2019

Kantar has expanded its Worldpanel ComTech smart speaker consumer panel, to measure purchasing and usage trends in the Australian market. More

Parrot and GECA to Gauge TV Content Trends

Jul 26 2019

In the US, TV content demand measurement platform Parrot Analytics has partnered with Spanish television-industry consultancy GECA to gauge content demand and trends across emerging markets, particularly those in Asia. More

US Ad Tech Firm Jinglz Launches 'CampaignTester'

Jul 25 2019

In the US, ad technology company Jinglz is launching an artificial intelligence-driven audience insights platform called CampaignTester, allowing marketers to test and measure the emotional reactions of audiences at scale. More

Microsoft Debuts A/B Testing Option for Advertisers

Jul 24 2019

Microsoft has tapped its experience of helping business to test the impact of IT changes, to develop a campaign testing service called Experiments, to be offered shortly to users of its ad platform. More

LRWGreenberg Forms Specialist Gaming Team

Jul 24 2019

In the US, research and strategy consultancy LRWGreenberg has announced the formation of LRWGreenberg Gaming, a team led by Vice President Collin Leirvik and focused on what the firm says is 'now the dominant force in global entertainment'. More

New Woolworths Firm Rolls Out Digital Screens

Jul 24 2019

Australian retail chain Woolworths has officially launched a standalone media business, Cartology, which will run a network of digital screens across supermarkets nationwide, and offer performance tracking modelling to assess campaign effectiveness. More

Catalina and LiveRamp Partner for New Segments

Jul 23 2019

Florida-based shopper intelligence and personalized digital firm Catalina Marketing has partnered with LiveRamp to develop new audience segments and measurement offerings for US CPG marketers, for launch this quarter. More

New Network to Help Agencies Combine Data and Media

Jul 19 2019

Media and analytics firm Crossmedia Inc. has announced a partnership with former MDC Partners CMO Bob Kantor to launch a collaborative marketing services network called Dawn, with four members agencies already included and more to be added soon. More

New Nielsen Homescan Tracks 'Biggest Opportunities'

Jul 18 2019

In Sydney, Nielsen has announced a number of enhancements to its Homescan consumer panel, which measures purchases across the various channels making up Australia's grocery sector. More

New Tool Allows Radio Targeting in 'Regional' Australia

Jul 17 2019

Commercial Radio Australia (CRA) has launched a new reach and frequency tool allowing advertisers to target the 36% of consumers who do not live in the country's major metropolitan areas. More

Funds, Launch and Recruitment Drive for Neurosensum

Jul 16 2019

Indonesia-based research and neuroscience start-up Neurosensum has followed up a recent $1.8m funding win with the launch of a new research tool, SurveySensum, and says it aims to double its size to around 90 employees by the end of the year. More

Meetings and Incentives Firm Opens Insight Unit

Jul 16 2019

US-based meeting and incentive management firm Creative Group, Inc. has announced the launch of a new Design & Insights practice, which will bring insights to bear on program design. Melissa Van Dyke has been appointed as VP leading the new unit from August 26th. More

Cint and Zappi to Collaborate

Jul 15 2019

Automated MR platform Zappi and insight marketplace and MR tech provider Cint have announced a partnership to provide 'an integrated technology solution' giving Zappi customers results 'even faster than before, within hours', at much-reduced cost and with 'total control of their data'. More

Analytics Partnership for Africa's Jumia

Jul 15 2019

Jumia, a pan-African e-commerce platform, has announced a link-up with UK-based analytics specialist Contentsquare, aiming to help clients provide seamless on-site experiences to customers and rapidly identify potential problems. More

H Code Opens Intelligence Center

Jul 12 2019

US Hispanic consumer-targeted ad platform H Code has launched an 'Intelligence Center', providing brands with access to proprietary data collected from the company's 32 million monthly users and 5,000 English and Spanish-language panelists. More

Kantar Unveils TGI Data Integration Services

Jul 11 2019

WPP-owned Kantar has launched a number of services to help marketers directly integrate their own datasets with data from its TGI consumer survey, to give enhanced audience profiling for campaign planning and digital media activation. More

SRAX Debuts Offer to Target 'Luxury Consumers'

Jul 10 2019

In the US, digital marketing and consumer data management platform SRAX has launched a new offering, to help clients target and reach luxury consumers at luxury retail stores, and 'high-end' art, music, film, fashion and sports events. More

Nielsen and Trax Launch New Shelf Insight Tools

Jul 9 2019

Nielsen and retail and consumer goods image recognition and analytics firm Trax have launched three new offerings, designed to provide US brands with access to both episodic and continuous views of shelf conditions. More

Sky Media Debuts TV Ad Analytics Portal

Jul 5 2019

Sky Media, the ad sales arm of communications company and broadcaster Sky, has launched a solution to enable media agencies and advertisers to plan, report and evaluate elements of their TV campaigns. More

IRI Launches Always-On Marketing Mix Platform

Jul 5 2019

Consumer data giant IRI has launched an automated 'Always-on Marketing Mix Effectiveness Platform', to provide FMCG manufacturers with continuous access to market data, analysis and insights. More

Zappi Launches 'Optimize Reach' Research Ranking Tool

Jul 4 2019

Automated consumer insights platform Zappi has launched a tool called Optimize Reach, which uses TURF analysis to understand the combined reach of text-based stimuli, eliminating the need to manually re-run possible scenarios. More

IRI Rolls Out 'Media Profilers Application'

Jul 2 2019

Consumer data giant IRI has launched an automated, on-demand platform called the Media Profilers Application, to help FMCG brands, their media agencies and media owners isolate and measure the effects of their media campaigns in the market. More

BARC India Launches 'Premium Home' Viewing Measure

Jul 1 2019

National audience currency provider BARC India has announced the launch of 'PrimaVU', a product designed to measure viewing in 'premium homes' and offered as a separate product from the ad currency service. More

Cuebiq Adds Privacy Compliance Solution

Jun 28 2019

Consumer intelligence and measurement company Cuebiq has launched a solution allowing clients to provide verifiable proof of their compliance with the EU's GDPR and the California Consumer Privacy Act (CCPA) in their use of its products and services. More

Dynata Debuts Multi-Supplier Data Marketplace

Jun 27 2019

Digital data collection specialist Dynata has launched a multi-supplier, automated research platform called Dynata Marketplace, through which researchers can combine the firm's first-party consumer data with that of multiple third-party providers. More

JCDecaux Singapore to Track 'Streetside' Audiences

Jun 27 2019

Outdoor ad company JCDecaux's Singapore subsidiary has launched a mobile intelligence-based metric called Streetside Audience Measurement (SAM), which the business claims delivers more accurate and recent data than existing out-of-home (OOH) measurement systems. More

Comscore in Cross-Platform Analysis Deal

Jun 25 2019

Comscore and consumer media research lab MediaScience have announced a partnership to examine how and why cross-platform advertising works, while providing measurement of audience size, behavior, engagement and effect. More

Brandwatch Debuts New Product, Claims 'New Category'

Jun 25 2019

Social media monitoring firm Brandwatch claims to have launched a new category called 'Digital Consumer Intelligence', which combines social media, (other) digital, survey and first-party data and applies artificial intelligence and data science techniques to generate new customer insights. More

Launch for New Cannabis Sector Analyst Pioneer

Jun 21 2019

In the US, marketing strategist and management consultant Ben Walters has launched a company called Pioneer Intelligence, which will use data to benchmark and explore the marketing performance of consumer-facing cannabis brands. More

Numerator Extends 'Premium People Groups'

Jun 21 2019

Consumer insight specialist Numerator has expanded its Premium People Groups to include new categories including LGBTQ+; 'unique groups' such as caregivers and military families; category specific insight like social drinkers; and smaller subsets such as sports fans by team. More

4C and IRI Extend Relationship for Linear TV and OTT

Jun 20 2019

Consumer data giant IRI has expanded its collaboration with marketing tech company 4C, to help advertisers better target cross-channel video planning and buying. More

Ace Metrix Launches Cultural Sensitivity Ad Measure

Jun 19 2019

In the US, video ad effectiveness measurement specialist Ace Metrix has launched an approach which quantifies the level of 'cultural sensitivity' portrayed in advertising. More

PRS IN VIVO Debuts 'Accelerated Behavioral Insights'

Jun 19 2019

Global shopper insights agency PRS IN VIVO has launched a suite of research services called Accelerated Behavioral Insights, which combines technology, category experience and human expertise to guide NPD, shopper and packaging development. More

Consumer Spending Tool Merkle Wallet Launches in UK

Jun 18 2019

Data-driven performance marketing agency Merkle has launched its Merkle Wallet transaction data tool in the UK, allowing clients to understand online and off-line consumer spending patterns for both their own brand and key competitors. More

RealityMine and MFour Offer 'Connected Consumer Data'

Jun 18 2019

Mobile research firms RealityMine and MFour have partnered to launch a solution called 'Connected Consumer Data', providing clients with a single-source continuous data set that combines observed digital and location behavior with validated surveys. More

Mindshare Opens NeuroLab in New York

Jun 18 2019

WPP media agency network Mindshare has launched a 'NeuroLab' in its New York office, using EEG and Galvanic Skin Response technology to measure second-by-second, non-conscious neurological responses to brand stories and media. More

Oracle Debuts 'Size Profile Science' for Fashion Retailers

Jun 12 2019

Enterprise software giant Oracle has added 'Size Profile Science' features to its Retail Science Platform Cloud Service; using data science and machine learning to provide fashion retailers with a view of demand for sizes and styles across each store location. More

Kantar 'Focal Meters' Added to BARB Panel Homes

Jun 11 2019

BARB, the UK television audience measurement currency, has commissioned Kantar to install its 'Focal Meters' technology into the BARB panel of homes. More

Mobiquity Launches AdTribute Footfall Measure

Jun 11 2019

In New York, programmatic ad tech provider Mobiquity Technologies has launched a measurement tool called AdTribute, to help marketers identify in-store, bricks-and-mortar footfall as a result of exposure to digital advertising. More

MRI Simmons and Engagement Labs in Word-of-Mouth Deal

Jun 7 2019

New York-based consumer insights specialist MRI-Simmons has announced a partnership with New Jersey social media metrics and off-line word-of-mouth specialist Engagement Labs, helping marketers to activate their off-line brand advocates and influencers and 'seed' new conversations. More

Nielsen Adds More Scarborough Data to NMI Tool

Jun 7 2019

Nielsen has added Nielsen Scarborough USA advanced audience segments to the national version of its cross-media planning solution Nielsen Media Impact (NMI), to help marketers and media companies connect with their best consumers and maximize their cross-media buys. More

Comscore Launches Brand Survey Lift in Six New Markets

Jun 6 2019

Comscore has rolled out its Brand Survey Lift ad impact evaluation solution to six international markets - Brazil, Canada, India, Mexico, Spain and the UK. More

Catalina and Samba Link Cross-Media Ads and Purchasing

Jun 4 2019

Shopper intelligence specialist Catalina Marketing has partnered with TV data provider Samba TV, to integrate shopper behavioral data and video viewing insights at 'massive scale', encompassing tens of millions of households and billions of data points. More

Nielsen Launches FANLINKS in Australia

Jun 4 2019

In Australia, Nielsen has combined its Consumer & Media View (CMV) and SportsLink products to launch a tool called FANLINKS, linking sports fan engagement insights with profiling data across the retail, media and sports industries. More

Australian OOH Body Turns to Neuroscience for Proof

Jun 3 2019

In Australia, the Board of out-of-home measurement system MOVE is to invest $1.3m into a neuroscience study as part of the development of a new digital OOH measurement metric. More

Maru/Blue Rolls Out Qual Community in UK

May 31 2019

Respondent access specialist Maru/Blue has expanded its Qualitative Community to the UK, where it will provide access to what it describes as 'articulate' respondents. More

Unmetric Launches Engagement Analysis Tool for Images

May 31 2019

New York-based social media intelligence firm Unmetric has launched image analytics capabilities that enable digital marketers to identify the most engaging objects and colors in images that they, or other brands, post on social media. More

J.D. Power Deal Expands Consumer Sampling Capability

May 30 2019

In the US, J.D. Power has partnered with DIY survey software company SurveyMonkey to help businesses tap into those insights from automotive owners and potential buyers which can be missed through traditional survey channels. More

IRI and Label Insight in Ingredient Insights Partnership

May 30 2019

Consumer data giant IRI and product data specialist Label Insight are joining forces, to provide CPG manufacturers and retailers with more detailed insight into product performance based on nutrition and ingredient label data. More

Nielsen BASES Launches 'Retail Ready' Assessment

May 23 2019

Nielsen's innovation division BASES has launched a new service called Retail Ready, to help packaged goods manufacturers of all sizes compete for shelf space for their new products. More

dunnhumby and Retail Week Launch Food Shopping Study

May 23 2019

In the UK, Tesco-owned customer data science company dunnhumby has partnered with the publication Retail Week to launch a study of what customers want from their food shopping experiences. More

Quester Adds Alexa Interview 'Skill'

May 21 2019

In the US, consumer intelligence company Quester has launched a service using Amazon's virtual assistant Alexa to conduct one-on-one interviews with consumers in households with smart speakers. More

DVJ Insights Adds Logo Test to Easy2survey Platform

May 20 2019

Netherlands-based full service agency DVJ Insights has launched an automated test for measuring the strength of a visual design or logo, within its Easy2survey platform. More

Mediagistic Launches Event-Triggered Ad Solutions

May 20 2019

US marketing and advertising agency Mediagistic has launched a suite of advertising solutions called AdFluence, using real-time data from weather, airlines, live television and sports to launch ad campaigns when conditions are 'perfect' for targeted audiences. More

RealityMine to Offer Amazon and Walmart Data Feeds

May 17 2019

Mobile research tech firm RealityMine has rolled out a service called RealLife Data Feeds, offering measurement for Walmart's US web site and app, alongside more extensive Amazon shopper data. More

Nielsen Extends Local NMI to Nineteen New Markets

May 16 2019

Nielsen is rolling out its Local Nielsen Media Impact (Local NMI) solution to nineteen additional markets. More

Bain Media Lab Launches with Mensio Analytics Platform

May 16 2019

In San Francisco, management consultancy Bain & Company has opened a Media Lab, and launched an AI-driven analytics platform called Mensio, to analyze TV advertising and sponsorships. More

Media Audience Specialists Launch Global Alliance

May 15 2019

Organisations from India, Japan, France and Canada have teamed up to launch GAMMA, the Global Alliance for the Measurement of Media Audiences. The new body, headed by Global MD Brad Bedford, aims to align operational processes and technical standards in the sector. More

Full Launch for Marketing Mix Specialist Measured

May 15 2019

Santa Monica, California-based analytics firm Measured has launched out of stealth mode, after two years of development and testing of its platform, which helps clients optimise their marketing mix using always-on A/B experimentation. More

Ubimo and Kinetic Link for OOH Audience Data

May 15 2019

Location intelligence tech company Ubimo has partnered with WPP's digital OOH ad network Kinetic, to provide real-time audience data for out-of-home campaigns. More

Cardlytics Hires Former Facebook & Google Man

May 14 2019

Purchase intelligence platform Cardlytics has appointed former Facebook and Google employee Nate Bucholz as VP of eCommerce advertising partnerships. More

Informa Tech Division Launches

May 13 2019

Business intelligence, research and events group Informa plc has formally launched a new division, Informa Tech, bringing together research, media, training and events brands from across the group to serve the global Technology community. Gary Nugent serves as the new unit's CEO. More

Dynata Links with Eyeota for Expanded Audience Reach

May 10 2019

Dynata has partnered with local audience data specialist Eyeota to offer access to hard-to-reach global B2B and consumer audiences at scale. More

Comscore Expands Box Office Measurement in Africa

May 2 2019

Comscore has expanded its box office measurement service to west and southern Africa, providing data for nine African countries including South Africa, and Nigeria where the film industry is known as 'Nollywood'. More

56 Degree / Kantar Deal Supports Scottish Omnibuses

May 2 2019

In Edinburgh, newly formed agency 56 Degree Insight has partnered with Kantar's omnibus team, to provide the local knowledge needed to ensure Kantar's Scottish Opinion Survey can continue. The new firm will also support Kantar's OnlineBus Scotland omnibus. More

M Science and Placer.ai Launch Footfall Data Solution

Apr 29 2019

Research and analytics firm M Science has launched TRAFFIC, a solution offering in-depth analysis of footfall trends, via an exclusive partnership with location intelligence platform Placer.ai. More

Neustar Integrates TiVo Viewing Data

Apr 26 2019

In the US, consumer data provider Neustar has integrated TiVo TV viewing data into its Multi-Touch Attribution and Unified Marketing Analytics solutions, to provide brands with household-level TV viewing analysis. More

Médiamétrie Debuts AI-Based Data Profiling Solution

Apr 24 2019

French audience measurement agency Médiamétrie has launched a solution called Data Profiling, using AI to allow targeting of ad campaigns on catch-up TV through a box or online. More

CACI Taps Huq for New Geo-Behavioural Insight

Apr 24 2019

In the UK, location planning specialist CACI has teamed up with behavioural measurement data provider Huq Industries to add new on-demand geo-behavioural insight capabilities to ifs offer. More

IRI Launches In-Flight Campaign Measurement Solution

Apr 24 2019

Consumer data giant IRI has launched a tool called the In-Flight Measurement Optimization solution, giving CPG manufacturers and retailers real-time, purchase-based insights into ongoing digital marketing campaign performance. More

SYNAPSE C Launches for Culture Sector Data Sharing

Apr 17 2019

In Canada, a non-profit organization called SYNAPSE C has been established, to help cultural and arts organizations better understand audience behaviour through data analytics. More

MFour Launches ExperienceCheck Instant Feedback Tool

Apr 17 2019

In the US, mobile research specialist MFour has launched a tool called ExperienceCheck, to help retail and restaurant brands understand what needs to be improved or optimized - from product placement to staff performance, store ambiance and checkout experience. More

Harris Interactive Launches 'Price Express' NPD Tool

Apr 16 2019

Harris Interactive has expanded its New Product Development (NPD) Express suite of solutions with the addition of a tool called 'Price Express', through which companies can apply consumer insights to determine costing strategies for their products and services. More

JCDecaux to Offer Airport Audience Measurement

Apr 14 2019

Outdoor advertising company JCDecaux has introduced an international solution for the airport industry called AAM (Airport Audience Measurement). More

NPD Debuts Retailer Pricing Strategies Tool

Apr 14 2019

In the US, retail data specialist NPD has launched a tool to help retailers understand where they have permission to price items differently from the rest of the market. More

Former Flamingo Director Launches Zoetrope

Apr 4 2019

David Burrows, former Board Director at consumer and cultural insight agency Flamingo, has set up his own consultancy, Zoetrope, offering cross-cultural human insight, to guide brand strategy, innovation and communications development. More

LivingLens Adds Facial / Image Blurring Capability

Apr 4 2019

UK-based video intelligence platform LivingLens has released a 'blurring' option, developed to overcome a number of privacy and permission issues, such as when an end brand can't be revealed during the fieldwork phase of a project. More

Kantar, Profitero in eCommerce Analytics Partnership

Apr 4 2019

Kantar has partnered with eCommerce performance analytics firm Profitero to create a suite of services to help clients manage their eCommerce and omnichannel investments. More

Network Becomes Motif, Rolls Out Loyalty Framework

Apr 2 2019

London-based insights agency Network Research has changed its name to 'Motif', and launched a new 'Loyalty Landscape Framework', designed to understand what drives customer loyalty and how it impacts purchasing behaviour. More

Ipsos Debuts 'Simstore' Virtual Shopper Solutions

Apr 2 2019

Ipsos has launched Simstore, a suite of automated virtual shopper and packaging solutions to help clients understand how shoppers make decisions, improve navigation and optimize retail conditions and package designs. More

CoolTool Launches Usability App UXReality

Apr 2 2019

San Francisco-based consumer research and neuromarketing platform CoolTool has launched an app called UXReailty, to help clients create their own 'universe' of insights while users interact with mobile sites and apps. More

Nielsen Launches Behavioral Sciences Institute

Apr 1 2019

Nielsen has launched a Behavioral Sciences Institute, with the aim of educating leaders across industries on 'the power of conscious and nonconscious decision making'. The Institute will sit within, and tap the data library of the company's Consumer Neuroscience division. More

Neuroscience Launches for Pradeep's machineVantage

Apr 1 2019

machineVantage, the company launched in 2016 by NeuroFocus founder A.K. Pradeep to develop AI and machine learning-based solutions across business operations, has announced ten new products focused on innovation in marketing and new product development. More

NPD Expands US Health and Fitness Equipment Data

Apr 1 2019

The NPD Group has expanded its Retail Tracking Service for a detailed view of the US health and fitness equipment market, with data immediately available including three years of historical comparisons. More

Nielsen and JD Launch Online Pricing Optimizer

Mar 28 2019

In China, Nielsen and eCommerce giant JD have signed a data-sharing agreement, and launched a big data product called Online Pricing Optimizer (OPO), to help brands evaluate their pricing on the JD platform. More

605 Deal Adds to National TV Dataset

Mar 28 2019

In the US, TV ad impact measurement company 605 has expanded its national dataset to include more than 20 million households across all 210 designated market areas nationwide, through the addition of viewing data from TV intelligence company Inscape. More

Ipsos Launches Early Ad Test Labs in Asia Pacific

Mar 25 2019

Ipsos has announced the Asia Pacific launch of its Creative|Labs, which use early communication research to encourage and guide 'bold and effective' creativity in advertising. More

BARC Expands and Integrates Viewing Measures

Mar 25 2019

In Mumbai, audience measurement and analytics body BARC India has announced it will integrate an expanded Out of Home (OOH) TV viewing measurement service with in-home TV viewing data on its Media Workstation (BMW) software. More

SKIM Unveils Quick Pricing Tool

Mar 25 2019

Decision-making behaviour specialist SKIM has launched Price Explorer, to help clients make 'quick and confident' decisions on pricing new products. More

Maru/Matchbox Launches Ad Response Solution

Mar 25 2019

In Canada, communities specialist Maru/Matchbox has launched a solution called Creative Insights, combining measurement of implicit and explicit advertising response with benchmarks, for a complete picture of ad impact. More

UserTesting Debuts 'ProductInsight' Tool

Mar 25 2019

Customer experience research specialist UserTesting has launched a new application called ProductInsight, which promises to help bring rapid customer feedback into every phase of the new product development process. More

Pacific Magazines Launches 'Pi' Insights Division

Mar 22 2019

In Australia, Seven West Media-owned (SWM) Pacific Magazines has merged its Strategy and Insights teams as part of a larger restructure, to create a new division called Pacific Insights (Pi). More

Nielsen and RDA Launch GeoCMV Explorer

Mar 22 2019

In Australia, Nielsen has partnered with geospatial expert RDA Research to launch a solution called GeoCMV Explorer, which promises to help clients create stronger responses to advertising briefs based on rich audience profiles. More

The Nursery Sets Up Health Division

Mar 21 2019

UK-based brand research agency The Nursery has launched a new division called The Nursery Health, building on its experience working across the Rx, OTC and wellness sectors. More

MFour Debuts ProductCheck for In-Store Product Insights

Mar 20 2019

In the US, mobile research specialist MFour has launched a tool called ProductCheck, to provide validated in-store insights into product placement, packaging and preferences. More

Launches for Luxury and HNW Specialist Altiant

Mar 18 2019

Stockholm-based affluent fieldwork specialist Altiant has launched, GLAM - the Global Luxury and Asset Management monitor, as well as an open interactive platform hosting ranges of data points from its in-house HNW panel LuxuryOpinions. More

Coull Launches Insight and Strategy Collective Headz

Mar 15 2019

In London, former Flamingo director Hadley Coull has launched an insight and strategy 'collective' called Headz, consisting of a network of independent researchers, strategists and consultants who will work with clients across the tech, media, and gaming sectors. More

Nielsen Brings Cannabis Measure to Canada

Mar 15 2019

Nielsen and cannabis industry analytics provider Headset have extended their recently announced partnership to the Canadian market, through an alliance with management consultancy Deloitte. More

New Service Merges YouGov Profiles, IPA TouchPoints

Mar 14 2019

YouGov media planning and audience segmentation tool Profiles has been combined with the IPA's TouchPoints survey, which provides an annual view of where, when and in what mood people consume media in Britain. More

Mindshare Unveils 'DX' Customer Decision-Making Tool

Mar 14 2019

WPP media agency network Mindshare has launched an audience-first tool called DX, which applies user experience principles to uncover subtle decision-making behaviour. More

Linqia Launches Influencer ROI Measure

Mar 14 2019

US influencer marketing company Linqia has teamed up with measurement and attribution specialists Dynata, IRI, Foursquare, Placed and Samba TV to launch an 'Intelligence Suite', assessing the ROI and ad effectiveness of influencer campaigns. More

HG Data Rebrands and Launches Insights Platform

Mar 12 2019

In the US, technology intelligence firm HG Data has rebranded to 'HG Insights', while launching a platform with the same name. The latter uses a segmentation process called 'technographics' to deliver technology installation information, IT spend data and contract intelligence. More

The Insights People Expands to Europe

Mar 12 2019

UK-based agency The Insights People has expanded its services to Europe following a raft of client wins, and has appointed three new members of staff to support this growth. More

New Maru/Matchbox Tool Measures Subconscious Response

Mar 11 2019

Consumer intelligence company Maru/Matchbox has launched a solution called Implicit Association Test (IAT), which captures consumers' immediate, gut instinct or subconscious responses to brands, campaigns and concepts. More

Nielsen Enters US Cannabis Measurement Market

Mar 7 2019

In the US, Nielsen has partnered with Headset, a data and analytics service provider for the legal cannabis industry, to deliver insights on this market for CPG manufacturers. The firm has also revealed that it acquired Cannabiz Consumer Group last year. More

Kantar Marketplace Goes Live

Mar 6 2019

Kantar has officially launched its 'Marketplace' on-demand research store, which combines a sample reaching 80 million consumers worldwide with the ability to deliver quick turnaround self-serve custom surveys, insight solutions and expert consulting. Will Galgey will lead it as CEO. More

Qubit Rolls Out New Personalisation Portfolio

Mar 6 2019

London-based marketing personalization company Qubit has rolled out a new product portfolio to support the personalisation efforts of retail brands. More

M Science Adds UK Consumer Spending Metrics

Mar 6 2019

Data-driven research and analytics frim M Science has launched SWIPE UK, a tool giving financial institutions and corporations daily updates on key consumer spending metrics, including revenue forecasts and cohort analytics. More

GfK Rolls Out Sales Tracking App 'Performance Pulse'

Mar 5 2019

GfK has introduced a mobile app called 'GfK Performance Pulse', which combines POS data with its experience of working with manufacturers, to help sales teams optimise ROI during launches and promotions. More

DBM and emma Team Up Down Under

Mar 4 2019

In Australia, financial data specialist DBM Consultants has partnered with ad currency initiative emma (Enhanced Media Metrics Australia) to create a product combining the financial attitudes, intentions and actual behaviours of consumers with demography, lifestyle and media consumption data. More

Integer Group Launches Retail Experience Practice

Mar 4 2019

Omnicom subsidiary The Integer Group has launched Sky Bench, a 'retail experience design consultancy' combining online and off-line expertise, with services including shopper journey tracking and planning, retail CX audits and mapping, and venue and space analytics. More

UserTesting Launches Mobile Interview Feature

Mar 4 2019

In the US, customer insights platform UserTesting has launched 'Live Conversation Mobile', a feature allowing users to interview customers on their mobile devices. More

Insight-Driven Agency dentsu X Launches in Canada

Mar 1 2019

Dentsu Aegis Network has launched its dentsu X media business in Canada. The agency uses an insight-driven media planning approach which goes beyond consumers' claimed behaviour and aims to understand audiences based on their motivations. More

Four US Patents for TV Data Platform VideoAmp

Mar 1 2019

TV software and data platform VideoAmp has been granted four patents for the planning, execution and measurement of advanced TV marketing. More

Dynata Gets US Patent for Graphing System

Feb 28 2019

Dynata - until recently known as Research Now SSI - has received a US patent for its automated graphing system, which will improve both the accuracy of profiling data and the quality of the respondent experience. More

New Catalina Tool Links Ad Engagement to Sales

Feb 27 2019

In the US, shopper intelligence firm Catalina is launching a tool called the ID Graph, to 'connect the dots' between the digital ads shoppers see and the items they actually buy in-store. More

3M Opens Consumer Data Science & Merchandising Lab

Feb 27 2019

In the US, product innovation consultancy 3M has opened a Consumer Data Science and Merchandising Laboratory at its global HQ in St Pauls, Minnesota. More

Kantar Firms to Extend Bangladesh Household Panel

Feb 26 2019

Shopper behaviour specialist Kantar Worldpanel has partnered with research-based marketing consultancy Kantar MRB, to enhance the household panel running in Bangladesh since 2012. More

MetrixLab Unveils 'Campaign Monitor'

Feb 25 2019

Digital research agency MetrixLab has continued a recent spate of launches with the announcement of Campaign Monitor, a 'fast, focused and detailed' multi-media campaign effectiveness solution analyzing the impact of individual campaign channels. More

Nielsen and NPD in Quest for the 'Omnishopper'

Feb 22 2019

Nielsen has joined the NPD Group in a new alliance which aims to 'reimagine the future of omnishopper measurement'. The partners are building a 'large-scale, comprehensive' consumer panel bringing together Nielsen's CPG measurement and NPD's general merchandise data. More

New Full Service Agency Periscope Up and Running in LA

Feb 21 2019

Former Kelton Global exec Amy Snow is launching a full-service research and strategy agency called Periscope, based in Los Angeles, California. More

eFive Sensory Products Insights Platform Debuts in US

Feb 21 2019

In the US, full-service consumer understanding specialist Curion has launched eFive, a sensory and product insights platform for emerging brands, with testing facilities in Chicago, San Francisco, Dallas and New York City. More

Nielsen Rolls Out Smartstore Analytics Tool in HK

Feb 21 2019

Nielsen has rolled out its Smartstore virtual reality (VR) tool in Hong Kong, to help retailers measure and optimise concepts based on how target shoppers react, in any store format. More

Vibes Launches Messaging Analysis Tool

Feb 21 2019

US-based mobile marketing firm Vibes has launched a tool called Conversational Analytics, which uses natural language processing (NLP) to extract consumer insights from unstructured messaging content. More

Sound Founder Links Qual and Film for New Company

Feb 20 2019

Ian Pierpoint, founder of youth research specialist The Sound, has launched a new agency called Further&Further, which combines qual research methodologies with immersive documentary film-making. More

MFour Rolls Out DisplayCheck In-Store Measure

Feb 20 2019

Mobile research specialist MFour has launched a service called DisplayCheck, to locate consumers who are in-store while a campaign is in flight and obtain their feedback on whether displays, signage and endcaps are being seen and driving product awareness, perception and purchases. More

Maru/Matchbox Launches 'Cannabis Chronicle' Study

Feb 20 2019

In North America, consumer intelligence firm Maru/Matchbox has launched a quarterly study measuring cannabis consumption patterns, changing cannabis perceptions and attitudes, brand awareness, consideration and satisfaction, and a variety of other topics impacting the industry. More

Kantar Consulting Opens Shopper Practice in Singapore

Feb 15 2019

WPP's specialist growth consultancy Kantar Consulting has opened a Retail, Sales & Shopper practice in Singapore, and has hired three new members for the team. More

VR Headset Gets Eye-Tracking for Shopper Insights

Feb 15 2019

Management consultancy Accenture and R&D firm Qualcomm Technologies have built a solution that embeds eye-tracking technology into a mobile virtual reality headset to help gather consumer data. More

New Firm Tastewise Offers Food Choice Analysis

Feb 14 2019

In Israel, former Google CMO Alon Chen and techie Eyal Gaon have launched a food intelligence platform called Tastewise, to offer industry insights and predictions based on the analysis of billions of social media posts and photos, restaurant menus, reviews and recipes. More

NPD Launches Duty Free Shopping Behaviour Tracker

Feb 14 2019

In the UK, retail information provider The NPD Group has launched a service called Nationality Tracker, providing insight into the duty free shopping behaviour of travellers and how they evolve over time. More

SoapBoxSample Hires, Launches Cannabis Survey

Feb 12 2019

In the US, online sampling specialist SoapBoxSample has hired five individuals from outside the MR sector, to strengthen its focus on specific verticals, while promoting two members of its team. The firm has also launched a bi-monthly survey of cannabis users called CANNApinion Poll. More

PureSpectrum Debuts 'Storefront' Insights Platform

Feb 12 2019

Online sample marketplace PureSpectrum has launched a DIY eCommerce insights platform called Storefront. More

Maru/Blue Launches Hispanic Omnibus

Feb 12 2019

Respondent access provider Maru/Blue has launched a Hispanic Omnibus, suitable for fast turnaround studies testing an idea, message or concept. More

Maru/Blue Launches UK Omnibus

Feb 6 2019

Respondent access specialist Maru/Blue has launched an omnibus service giving clients a 'truly representative' sample of UK citizens. More

PRS IN VIVO Debuts In-Context Shopper Behavior Tool

Feb 6 2019

In the US, global shopper insights agency PRS IN VIVO has launched an 'in-context' service, to improve clients' understanding of real shopper behavior, and influence consumer choices to impact business results. More

Vistar 'Brings Digital OOH into the Omnichannel Mix'

Feb 4 2019

Vistar Media, provider of programmatic technology for digital out-of-home advertising, has launched a third party measurement suite built on foot traffic studies via partners including NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ. More

Nielsen Catalina Adds YouTube Ad Measurement Solution

Feb 1 2019

Nielsen Catalina Solutions (NCS) has added a solution to its Sales Effect platform, to measure in-store sales driven by advertising delivered on YouTube. More

IRI and MFour Debut Restaurant Visitor Analysis Tool

Feb 1 2019

Consumer data giant IRI has partnered with MFour Mobile Research to launch a new tool called IRI OnSights, which uses MFour's first-party GPS location data to analyse visits to US bars and restaurants by hundreds of thousands of panellists. More

Opinium to Open in Manhattan

Jan 31 2019

London-based full-service agency Opinium is opening an office in Manhattan later this year, to support its US client base. More

Médiamétrie Launches 'Global Audio' Study

Jan 31 2019

Audience measurement agency Médiamétrie has launched a study called 'Global Audio', looking at the development and consumption of audio services in France. More

Unilever Partners to Develop Cross-Media Measure

Jan 30 2019

Consumer goods giant Unilever has partnered with Kantar Media, Nielsen, Facebook, Google and Twitter to build a standardised cross-media brand measurement model. More

Dstillery Launches 'Audience Studio'

Jan 30 2019

In New York, cross-device targeting specialist Dstillery has launched a platform called the Audience Studio, to help agencies create, explore and activate custom audiences. More

New Florida Testing Center Opens

Jan 28 2019

MR and consulting firm Research America has opened a testing facility in Altamonte Springs, Orlando, Florida, to be led by Maddie Sutphin. More

V12 Adds Behavioral Intent Data to Signals

Jan 25 2019

In the US, marketing analytics provider V12 has expanded its 'Signals' consumer purchase intent databases to track behavioral intent data from Internet-connected devices. More

Adsmovil Launches Personas Audience Data Platform

Jan 25 2019

Mobile ad company Adsmovil has launched an audience data platform called 'Adsmovil Personas', to enable brands and agencies to target US Hispanic audiences through decoupled data from their preferred demand-side platforms (DSPs). The platform contains more than 25 million profiles. More

Channel 4 Launches 'Dynamic TV' Targeting Service

Jan 24 2019

UK broadcaster Channel 4 has launched an ad solution called Dynamic TV, to enable potentially thousands of variations of data-driven creative to be served across big screen devices such as smart TVs, as well as on mobile and desktop VoD platforms. More

Kantar to Launch DIY Research Marketplace

Jan 23 2019

WPP's Kantar is launching an on-demand research and insights store called Kantar Marketplace, providing access to the company's portfolio of quick turnaround solutions. More

Counter Intelligence Rebranded as NPD Travel Retail

Jan 23 2019

In the UK, travel retail research and analysis firm Counter Intelligence Retail (CiR) is to be re-named NPD Travel Retail, two years after its acquisition by retail information provider The NPD Group. More

Kantar Adds Laptop and Tablet Tracking to UK Worldpanel

Jan 22 2019

Shopper behaviour specialist Kantar Worldpanel has expanded its laptop and tablet consumer panel, to measure purchase and usage trends in the UK. More

Join the Dots Launches Consumer Trends Model

Jan 22 2019

Consumer insight firm Join the Dots has launched an applied consumer trends model called UP Trends, designed to help clients with their mid-term planning cycles. It is currently aimed at UK brands, but the firm is planning to roll it out in other markets. More

Unlimited Group Forms Global Partnership

Jan 17 2019

UK-based marcoms network the Unlimited Group has hooked up with Japanese agency group Hakuhodo and owner-managed German group Serviceplan, promising clients a global offering based on locally rooted insight. More

MFour Debuts Mobile-First Ad Measure

Jan 17 2019

In the US, MFour Mobile Research has unveiled a mobile-first approach to digital ad effectiveness measurement. More

V12 Rolls Out Access to Active Shopper Database

Jan 17 2019

In the US, marketing analytics provider V12 has launched the Home Retail Intender Database, providing access to consumers who are actively shopping for home retail products. More

dunnhumby Opens Data Science-Driven Media Business

Jan 15 2019

Tesco-owned customer data firm dunnhumby has launched a business offering a combination of cross-channel media, data science and partnerships to connect retailers and brands to customers. More

Mintel Partners to Provide CPG Market Predictions

Jan 14 2019

Consumer intelligence provider Mintel has announced a patent analysis partnership with Cipher, to provide an 'early warning system' of new developments in the consumer packaged goods market. More

IRI Tool Promises In-Flight Campaign Optimization

Jan 10 2019

Consumer data giant IRI has launched a solution called Campaign Conversion Feed, which links demand side platforms (DSPs) with the firm's own purchase-based audience data, allowing CPG manufacturers and retailers to optimize their programmatic ad campaigns on the fly. More

GfK Teams with Segment of One for Retail Targeting

Jan 9 2019

GfK and Berlin-based Segment of One (SO1) have entered a worldwide partnership. The former's clients will be given access to the latter's grocery retail artificial intelligence (AI) targeting engine, which will be added to GfK's loyalty card data portfolio. More

Expansion for Kantar Worldpanel in Sri Lanka

Jan 9 2019

Shopper behaviour specialist Kantar Worldpanel has enhanced its FMCG consumer panel in Sri Lanka, expanding it to 4,500 households across the country. More

Meredith Launches Product Innovation Arm

Jan 8 2019

In the US, media conglomerate Meredith Corporation is launching a new business unit focused on innovation and consumer product development. More

Nielsen Launches Enhanced Cross-Platform Measure

Jan 7 2019

Nielsen has announced the launch of an enhanced service for cross-platform campaign measurement, giving insights into de-duplicated audiences viewing ads across smartphones, tablets, computers and television - including over-the-top (OTT) audiences. More

Join the Dots Launches 'Insight Ecosystem'

Jan 7 2019

UK-based consumer insight agency Join the Dots has launched the 'Insight Ecosystem', designed as a more flexible and future-proof online community, incorporating sophisticated question tools, social intelligence capabilities and powerful ethnography apps. More

HCD Launches Hybrid Method to Enhance CX

Jan 3 2019

New Jersey-based HCD Research has launched a new service called HCD Brand Harmony, combining neuroscience, and traditional MR methods to integrate clients' brand, marketing and product experience and help create 'seamless, cohesive consumer experiences'. More

Gracenote Unveils First 'Advanced Discovery' Product

Jan 3 2019

Nielsen-owned music, video and sports technology company Gracenote has launched metadata solution Video Descriptors, the first of a planned series of 'Advanced Discovery' products for pay TV providers, OTT services and connected device manufacturers. More

Vidoomy Launches Contextual Video Targeting

Dec 21 2018

In Spain, video ad platform Vidoomy has launched a feature which allows clients to target campaigns at appropriate moments. More

Sizmek Wins New MRC Accreditation

Dec 20 2018

In the US, digital ad management platform Sizmek has received Media Rating Council (MRC) accreditation for its new ad server, covering impressions across display, video, mobile, web and mobile in-app. More

Jack Morton Launches Innovation Practice Genuine X

Dec 18 2018

Interpublic-owned branding agency Jack Morton has launched an innovation practice called Genuine X, which has partnered with emotion analysis service EMRAYS to explore the emotional impact of brand experiences and predict reactions to different designs and concepts. More

Jivox Launches Customer Journey Tools

Dec 18 2018

US-based multi-screen ad technology provider Jivox has launched a new solution offering a 360-degree view of individual customers' journeys across media including e-mail, web sites and paid media, including 'all' ad formats. More

UK Roll-Out for Equifax Ignite

Dec 17 2018

Consumer and business data firm Equifax is extending its Ignite solution to the UK market, following a successful launch in North America. The suite include analytics and visualisation tools. More

Isobar Launches 'Transformation Consulting' Offer

Dec 14 2018

Dentsu Aegis Network's digital marketing agency Isobar has launched a service called Transformation Consulting, which will draw on the expertise of 275 consultants, strategists and technologists from its five global practices. More

Ogury Launches Lituus Audience Targeting Algorithm

Dec 22 2017

Mobile data platform Ogury has launched a solution called Lituus, which combines human intelligence and machine learning to help brands target specific audiences. More

emnos Debuts Category Diagnostic Solution

Dec 21 2017

In Germany, retail analytics and shopper insights firm emnos has launched a diagnostic solution called emnosNavigator, to help retail category managers uncover the root cause of unusual category movements. More

Marketing Analytics Firm Launches in NYC

Dec 20 2017

In New York City, veteran marketers David Dixon and Sebastian Shapiro have launched a marketing analytics company called Truesight Consulting, offering a combination of technology, data modeling and business intelligence solutions. More

App Data Platform mParticle Launches Xbox SDK

Dec 14 2017

In the US, app data platform mParticle has launched a software development kit (SDK) allowing brands to collect data from their Xbox games and apps and combine it with customer data drawn from other platforms. More

dunnhumby Launches Retail Data Science Show

Dec 13 2017

Tesco-owned customer data business dunnhumby has launched an online documentary series focusing on innovation in North America's food retail industry, with the first episode airing today. More

Research Now and FullContact in Social Media Data Deal

Dec 13 2017

Digital data collection specialist Research Now has announced a social media data partnership with customer intelligence platform FullContact, to deliver '360-degree' person, customer, and relationship insights. More

New Tool to Interpret Subliminal Facial Expressions

Dec 13 2017

London-based Human, which develops technology to interpret subconscious emotional traits and predict human behaviour, has launched software which it claims can read consumers' subliminal facial expressions and reactions to products and campaigns in real-time. More

'People-based Data Exchange' Launched

Dec 13 2017

Cross-channel marcoms specialist Yes Lifecycle Marketing has launched a 'people-based data exchange' called Yesmail360i Enhanced Customer Profile, to deliver improved customer targeting via e-mail, Facebook Ads and display campaigns. More

Rolls-Royce Launches R2 Units

Dec 12 2017

British luxury car and aero engine manufacturer Rolls-Royce has launched a system of innovation hubs called R2 Data Labs, which will use analytics, AI and machine learning technologies to drive design, manufacturing and operational efficiencies. More

NinthDecimal Launches Web Site-to-Store Attribution

Dec 12 2017

Location data marketing platform NinthDecimal has launched a new feature for its off-line attribution platform, the Location Conversion Index (LCI), enabling retailers to link their web site initiatives to in-store foot traffic. More

News Corp Rolls Out Audience Targeting Platform

Dec 6 2017

Rupert Murdoch's media group News Corp has launched an audience targeting platform called News IQ, combining first-party data from across its media properties, with data science tools. More

Viant and IRI Link Data Sets

Dec 6 2017

In the US, people-based ad technology company Viant and consumer data giant IRI have partnered, to boost data and analytics offerings for shopper marketers. More

DigitalMR Adds Intercept Survey Feature

Dec 6 2017

In the UK, tech market research company DigitalMR has added a feature called 'Intercept Surveys' to its existing listening247 and communities247 products, promising real-time feedback from site visitors, and improved completion rates. More

MMR Adds Express Pack and Product Accelerator Tool

Dec 5 2017

Consumer insight and sensory specialist MMR has expanded its suite of 'Express' research tools with the addition of 'Accelerator', designed to fast track the early stages of pack and product development. More

JCDecaux and Neustar in Extended OOH Data Deal

Dec 1 2017

In the US, outdoor advertising company JCDecaux has partnered with consumer data company Neustar, to provide advertisers with Out-of-Home (OOH) media analysis based on granular consumer attributes and behavioural data. More

Marketing Sciences, ICM Direct Names Go in Restructure

Nov 30 2017

In the UK, marcoms network the Unlimited Group has combined four of its existing insight businesses to form Walnut Unlimited, which it describes as a 'human understanding' agency. More

Nielsen Rolls Out Marketing Cloud in APAC

Nov 30 2017

Nielsen has announced the roll-out in the Asia Pacific region of its Marketing Cloud platform, which integrates the firm's consumer and media data with marketing activation and analytics applications. More

Telemundo and Maru/Matchbox Pool Hispanic Communities

Nov 29 2017

Spanish language broadcast network NBCUniversal Telemundo Enterprises and tech and communities business Maru/Matchbox have hooked up to launch what the firms describe as the largest insight community of its kind. More

Introducing the BRB - Tracking Trends in UK Research

Nov 28 2017

Today we are launching a survey of the UK market research industry, in partnership with B2B specialist Circle Research. If you're a UK insights or analytics professional, we want your input! More

JDA and dunnhumby Launch Assortment Optimization Tool

Nov 28 2017

Supply chain solutions provider JDA Software has launched what it describes as the industry's first 'space-aware' assortment optimization solution, in partnership with shopper data firm dunnhumby. The tool uses data science to increase customer loyalty, return on inventory and space. More

Larger Panel for New Pakistan TAM Service

Nov 27 2017

Pakistan's recently established Broadcasters and Advertisers Council (BAC) has extended its official TV ratings deal with Medialogic until at least December 2021. Working with Kantar Media, the firm will expand its panel to cover urban and semi-urban Pakistan with 1,800 households in more than 40 cities. More

Mobile Data Deal for Location Sciences and On Device

Nov 24 2017

In the UK, mobile intelligence company Location Sciences has partnered with mobile MR and sample specialist On Device Research, to help brands and agencies measure media effectiveness and store visit uplift. More

mySupermarket Adds Intent Data to Eyeota Marketplace

Nov 24 2017

In the UK, grocery shopping comparison web site mySupermarket has made its premium purchase intent data segments available through local audience data firm Eyeota's Private Data Marketplace (PDMP). More

Meyler Leaves John Lewis for Supply Side Role

Nov 23 2017

UK business Barnett Waddingham - which provides actuarial, administration and consultancy services - has appointed former John Lewis Partnership HR insights leader Peter Meyler as Head of it new Workplace Consultancy team. More

Médiamétrie Launches French Social Media TV Ratings

Nov 22 2017

French media research agency Médiamétrie is to launch a service to measure and understand the impact TV programmes are having on social media activity across the country. More

Havas and Hornsby Launch Insights Firm TRIPTK

Nov 21 2017

In New York, marcoms giant Havas US has partnered with former Flamingo/Omnicom Managing Partner Sam Hornsby to launch a brand insight and culture consultancy called TRIPTK. More

Ipsos RDA Launches First Electric Vehicle Sales Study

Nov 17 2017

US-based automotive specialist Ipsos RDA has launched its inaugural Electric Vehicle Sales Experience and Best Practice Study, to examine the sales process across automotive brands currently offering battery electric vehicles (EV). More

Velocity Brings Motion-Based Analytics to Ad Platform

Nov 17 2017

In the US, motion-based analytics specialist Velocity has partnered with programmatic platform provider Beeswax, to help advertisers gauge receptivity to an ad based on how an actual person physically holds and moves their mobile device. More

Survey.com to Add 25 in New Charlotte, NC Office

Nov 16 2017

Boston-based retail intelligence specialist Survey.com has opened a new office in Charlotte, North Carolina, where it plans to hire 25 full-time employees in the next six months. More

Brain Friendly Branding Firm Launches

Nov 16 2017

In the US, ad industry strategists Megan Kent and Betsy Liegey have set up a brand and customer experience design consultancy called THE GO LAB, with an offer including consumer research, VOC data analysis, competitive audits and UX journey mapping. More

CitizenMe Adds 'Expert Network'

Nov 16 2017

London-based personal data firm CitizenMe has added access to an 'Expert Network' to its platform, to connect companies to professionals in the insight industry. More

VICE Media Rolls Out Youth 'Voices' Platform in UK

Nov 15 2017

New York-based VICE Media is rolling out its 'VICE Voices' youth insights platform and portal in the UK, to capture the opinions of UK millennials and understand what drives their attitudes and behaviour. More

Cognitive Marketing Firm AIQ Launches in US

Nov 15 2017

In the US, a team of former consumer goods and retail marketing execs have launched a 'cognitive marketing' agency, AIQ, which will use shopper engagement data and artificial intelligence (AI) to help brands and retailers communicate with consumers and enhance ROI. More

Join the Dots Debuts 'Caption' Photo Augmentation Tool

Nov 15 2017

Manchester, UK-based agency Join the Dots has launched a photo augmentation tool called 'Caption', which uses a selfie and comment format similar to that used by image messaging app Snapchat. More

SRAXfan Launches for Sports Fan Targeting

Nov 15 2017

In the US, digital marketing and data management platform SRAX has expanded into the sports marketing sector with the launch of a suite of tools called SRAXfan, designed to help identify and target sports enthusiasts. More

Harris Launches Same-Day Package Test

Nov 14 2017

Harris Interactive has launched a product called PackTest Express, the latest tool in its digital new product development research suite. More

WHOSAY Adds Personality Trait Data

Nov 14 2017

New York-based influence marketing company WHOSAY has integrated predictive personality characteristics data to analyze millions of posts across social media platforms, and match influencers to brands. More

Nielsen Launches Marketing Planning Tool

Nov 10 2017

Nielsen has rolled out a web-based forecasting solution called Marketing Budget Explorer, helping marketers evaluate thousands of combinations of marketing allocations and budget options to make better media planning decisions. More

Igloo Vision Expands Immersive VR Service to US

Nov 10 2017

Shropshire, UK-based virtual reality (VR) company Igloo Vision has opened operations in both the New York and Los Angeles areas, where it will offer access to its '360 degree projection dome' environments. More

Four New Panels for Borderless Access

Nov 9 2017

Borderless Access, known as a specialist in emerging markets, has introduced proprietary panels in three distinctly developed economies - Germany, the UK and the US - as well as Egypt. More

Research Now Unveils Data Enhanced Tracker Tool

Nov 8 2017

Digital data collection specialist Research Now has launched a tool called SmartTracker, allowing clients to connect existing tracker survey data directly to a range of other information sources. More

Amex Launches Targeting / Personalization Tool

Nov 8 2017

Financial giant American Express has launched a platform called Amex Advance, which uses machine learning techniques to help marketers customize target audiences, personalize experiences and measure their own marketing effectiveness. More

Toluna Launches DIY Package Concept Analysis Tool

Nov 1 2017

Community and survey tech provider Toluna has launched a DIY tool called PowerPack, to help marketers understand the overall strengths and weaknesses of their package concepts - at a speed the firm claims is 'ten times faster' than traditional methods. More

Research Now and SEP Launch US Hispanic Panel

Nov 1 2017

In the US, digital research data firm Research Now has partnered with US Hispanic membership platform SABEResPODER (SEP), to launch a platform giving researchers access to more than 750,000 Hispanic consumers across 50 US markets. More

Nielsen Adds Gracenote Smart TV Data to Marketing Cloud

Oct 31 2017

Nielsen is using real-time smart TV data from its media and entertainment data firm Gracenote, to enhance the audience targeting, consumer analytics and measurement capabilities of its Marketing Cloud data management platform. More

Y&R's BAV Group Debuts Social Media Influence Measure

Oct 31 2017

New York-based BAV Group, the insight division of marcoms firm Y&R, has launched a proprietary model called BAVSocial to measure the influence social media has on long-term brand performance. More

Prosper Partners for Consumer Confidence Index

Oct 30 2017

US-based Prosper Insights & Analytics and e-forecasting.com have teamed up to launch a predictive analytics measure, New Consumer Confidence (NCC). More

Neustar and JD Power Link for Automotive Targeting

Oct 24 2017

In the US, consumer data provider Neustar has partnered with auto research specialist JD Power to develop an advanced automotive audience solution for use in targeted marketing campaigns. More

Posterscope India Launches rateOOHmeter

Oct 23 2017

In India, Dentsu Aegis Network's Out-of-Home (OoH) division Posterscope has launched a benchmarking tool called rateOOHmeter, in response to 'a lack of neutral, credible and standardised data' in the country. More

Environics and SiteZeus in Location Intelligence Deal

Oct 20 2017

In Canada, marketing services and data firm Environics Analytics has partnered with location intelligence technology provider SiteZeus, to provide market planning capabilities for restaurants, retailers, convenience stores, and firms in the commercial real estate sector. More

Attest Unveils Brand Intelligence Tools

Oct 20 2017

London-based company Attest has launched two new tools - Brand Intelligence Essentials and 360° - to help brands understand their position in the market. More

Medallia Launches Tool to Understand Digital Behavior

Oct 20 2017

Customer feedback specialist Medallia has launched a solution to help companies get a 360-degree view of customers across digital touchpoints. More

CMB Launches 'Customer Image' Solution

Oct 19 2017

Chadwick Martin Bailey has officially launched a solution called AffinID, allowing brands to assess and develop their 'customer image' - ie what kind of people consumers perceive to be the customers of that brand. More

Kantar Worldpanel Launches Mobile-Based UAE Panel

Oct 19 2017

Shopper insights firm Kantar Worldpanel has launched a household panel in the United Arab Emirates, driven by a mobile application. More

Nielsen Launches VOD Subscription Service

Oct 18 2017

Nielsen has launched a syndicated solution called 'Nielsen Subscription Video On Demand (SVOD) Content Ratings', providing an independent measure for subscription-based streaming content. More

V12 Data Debuts Auto Purchase Targeting System

Oct 17 2017

US company V12 Data has launched 'automotive purchase-intender audiences', a service allowing brands to target consumers who are actively shopping for vehicles. More

Roy Morgan in Geolocation Partnership

Oct 16 2017

In Australia, Roy Morgan Research has teamed up with Adshel to help advertisers profile and precisely target locations where commuters work and shop - 'not only where they live'. The new service is based on the Helix geo-digital psychographic segmentation tool. More

84.51 Launches Shopper Personalization Solution

Oct 13 2017

In the US, consumer data provider 84.51 degrees has launched a cross-channel personalization solution called Kroger Precision Marketing, to help CPG product suppliers drive targeted communications that reward shoppers and drive incremental purchases. More

EdgiLife Debuts Tool for Organic Product Research

Oct 12 2017

In the US, consumer engagement specialist EdgiLife has launched a tool called Rapid Test and Learn, to help CPG brands engage with and understand the natural and organic category. More

Horizon Launches OoH Audience Targeting Tool

Oct 12 2017

In New York, data-driven marketing specialist Horizon Media has launched an Out-of-Home (OoH) audience targeting platform called AMP, fuelled by crowd analytics technology called Mira. More

Spatially Brings Location Targeting to Smaller Stores

Oct 10 2017

In the US, location intelligence specialist Spatially has launched its debut product, Spatially Ads, through which brick-and-mortar businesses can tap into the characteristics of their physical location to target customers. More

Toluna Integrates Passive Digital Behaviour Data

Oct 9 2017

Online community and survey tech provider Toluna has integrated passive data-based Digital Tracking within its end-to-end real-time insights platform. More

Norstat Partners for Travel Ratings Launch

Oct 9 2017

Oslo-based data collection company Norstat has partnered with German agency dp2research to develop the Destination Satisfaction Index (DSI), which evaluates travel destinations on twenty factors to produce an overall attractiveness rating. More

Toymaker 'Loses Bottle' over Ethics of Aristotle

Oct 6 2017

Toymaker Mattel has reportedly cancelled the launch of another connected device aimed at children. 'Aristotle' was designed to collect and store data about children's activity, acting as both baby monitor and voice-controlled computer. More

New Analyst Firm Focuses on Tech Disruption

Oct 4 2017

In the US, four former Altimeter Group analysts have launched Kaleido Insights, a new boutique research and advisory firm focused on helping companies 'transform the 'kaleidoscope' of technological disruption into clear, actionable strategies'. More

System1 Upgrades Concept Test Technique

Oct 4 2017

UK-based agency System1 has upgraded its award-winning Predictive Markets idea testing technique. Next Generation Predictive Markets draws on learnings from over 40,000 tests and promises clients 'improved accuracy and greater speed at a lower cost'. More

Ipsos Kuwait Panel Goes Live

Oct 4 2017

Ipsos Interactive Services (IIS) has launched a new online access panel in Kuwait, its eighth in the MENA region. More

comScore and PlaceIQ Measure Real World Ad Impact

Oct 3 2017

comScore has teamed up with location intelligence firm PlaceIQ to launch a joint solution measuring lift in retail visits resulting from TV, mobile and desktop advertising. More

Influence Marketing Firm WHOSAY Gets Physical

Oct 3 2017

In New York, influence marketing company WHOSAY has launched a division focusing on shopper marketing campaigns at the time of purchase. More

Cambridge Analytica Rolls Out TV Targeting Product

Oct 2 2017

US-based behavior change company Cambridge Analytica has launched a TV targeting product, SelecTV, via its brand-focused division, CA Commercial. More

Forrester Debuts Consumer Experience Sharing App

Sep 28 2017

US research and advisory firm Forrester has launched an app called Tap, allowing consumers to suggest how brands can improve their customer experience. More

Lotame Adds Insights and Data Segments to aiTV

Sep 28 2017

Cross-screen data management platform (DMP) Lotame has added new tools to its aiTV suite of products, to help marketers understand who their audience is beyond estimated age and gender, and how certain TV ads affect purchasing. More

comScore Launches 'Activation' Targeting Suite

Sep 27 2017

comScore has launched an ad targeting product suite called 'Activation', using a combination of big data, artificial intelligence and machine learning assets. More

Cannabiz Adds OTC Med Data to CannaUse Study

Sep 22 2017

In the US, marijuana insight firm Cannabiz Consumer Group has added over-the-counter (OTC) medication data to its CannaUse study, to help clients understand the impact that legalization of cannabis is having on the sales of OTC products. More

Nielsen and clypd Link for Linear TV Targeting Solution

Sep 21 2017

Nielsen has partnered with audience-based TV sales specialist clypd, to offer a syndicated linear TV targeting solution for marketers and agencies seeking to plan and buy using demographics beyond age and gender. More

Worldpanel Upgrades UK Shopper Motivation Offer

Sep 18 2017

In the UK, Kantar has launched Worldpanel Plus, promising its 'biggest sample yet' of smartphone users providing insight into their shopping motives and behaviour. More

Purchase Data Panel and Apps Roll Out in UK

Sep 18 2017

Retail purchase and attitude data firm InfoScout, now a subsidiary of pricing intelligence specialist Market Track, is launching its services in the UK from January. More

Tegla Tool Analyses In-Store Customer Journey

Sep 18 2017

Retail mapping and shopper tracking technology firm Tegla Retail has launched a Tracker tool which uses augmented reality to map shoppers' behavior from store entry to checkout, in brick and mortar sites. More

IRI Adds E-Commerce EPOS Tool

Sep 15 2017

Retail and healthcare data firm IRI has added an E-POS Measurement Solution to its E-Commerce Solutions Suite, offering granular data on categories, brands, individual items (UPC level) and weekly POS data on e-commerce purchases at the individual retailer level. More

New Simmons Study to Probe Shift in Media Consumption

Sep 14 2017

In New York, consumer insights firm Simmons Research has launched the Enhanced Media Measurement Study, which will provide marketers with insights into shifts in media consumption and consumer behavior across the US. More

Microsoft Patents Opinion Search Engine

Sep 7 2017

Microsoft has patented a tool called the 'Opinion Search Engine', to help companies collect and understand customer feedback and product reviews across the web, and to help consumers with their product choices. More

Microsoft Veteran Launches 'Envisioning' Consultancy

Sep 5 2017

Microsoft veteran Dave Coplin has left to set up a consultancy called The Envisioners, aiming to help organisations and individuals see the full potential of technology, with a focus on the humans who use it. More

Moat and IAS Metrics Added to Mopub Developer Kit

Sep 4 2017

Twitter-owned mobile ad network MoPub has launched a software development kit (SDK) with viewability support from independent metrics firms Integral Ad Science (IAS) and Moat. Publishers using the kit can offer measurement of viewability and other metrics for their in-app ad inventory. More

Visual IQ and LiveRamp Connect Off- and Online Data

Sep 4 2017

Marketing intelligence software provider Visual IQ has announced a partnership with data 'onboarding' specialist LiveRamp, providing the former's customers with a more rounded view of the cross-channel customer journey, plus campaign impact analysis tools. More

Nielsen Rolls Out Scantrack in Northern Ireland

Sep 1 2017

Nielsen has rolled out its Scantrack grocery sales measurement service in Northern Ireland, giving regional grocery retailers and FMCG manufacturers access to weekly sales data gathered from supermarkets and convenience stores. More

GfK Unveils Digital Transformation and Investment Plan

Aug 31 2017

GfK has announced a transformation and investment programme, aimed at sharpening its focus on customer needs, accelerating digitization and getting the company 'back on a sustainable growth path'. Plans include a 'one office per country' strategy. More

Firms Roll Out Intent-based Mobile Targeting Solution

Aug 31 2017

In the US, location intelligence technology company Ubimo has partnered with shopper targeting specialist Advantage Media Solutions, to offer an intent-based mobile solution designed to reach customers with precise geographic and behavioral targeting. More

lastminute.com Group Rolls Out 'Travel Insights' Tool

Aug 29 2017

In London, online travel retailer lastminute.com group has launched a consumer insights tool, to enable brands to target customers with gamified surveys embedded in ads. More

Kantar Partner 4INFO Rolls Out Data Onboarding Solution

Aug 25 2017

New York-based mobile ad targeting firm 4INFO has announced the public launch of a data onboarding solution, based on its customer identity and engagement platform. More

Virtual Store Specialist Integrates VR Headset

Aug 24 2017

Chicago-based 3-D research specialist InContext Solutions has integrated its virtual reality (VR) headset into its flagship ShopperMX platform, allowing retailers and brands to view and collaborate on new retail concepts. More

FUEL CYCLE Adds Geolocation Feature to Mobile App

Aug 24 2017

Los Angeles-based MR and community intelligence platform FUEL CYCLE has added geolocation capabilities to its mobile app, enabling clients to conduct real-time location-based research. More

Interpret Launches Week One Player Churn Research Tool

Aug 23 2017

In Los Angeles, entertainment, media and tech specialist Interpret has developed a mobile research solution called 'Week One', to help gaming companies improve their player retention rates. More

Columinate Unveils Nonconscious Attitudes Measure

Aug 22 2017

In South Africa, insights agency Columinate has launched a methodology which measures a research participant's nonconscious attitudes and behaviour towards concepts, brands, services and products. More

Nielsen Launches Esports Business

Aug 21 2017

Nielsen has launched a new video gaming analysis business called Nielsen Esports, which will provide sponsorship valuation, fan insights, custom industry research and consulting services to rights holders, media platforms and brands. More

Borderless Access Adds Asian Panels

Aug 18 2017

Emerging markets specialist Borderless Access has added Malaysia and Hong Kong to its list of proprietary panels. More

Nielsen Launches Public Info Portal 'Ratings Academy'

Aug 17 2017

Nielsen has launched the 'Ratings Academy', an interactive online portal designed to improve public understanding of its audience measurement methods and the environment in which it operates. More

Nielsen Ratings Add New Online Video Content

Aug 15 2017

Nielsen will add viewership of video content distributed on Facebook, Hulu and YouTube to its Digital Content Ratings solution, allowing TV and digital publisher clients to capture incremental viewing of their content in their reported audience numbers. More

Retail Analytics Firm ERS Adds Weather Data

Aug 15 2017

In the US, retail analytics specialist Enhanced Retail Solutions (ERS) has added twenty years of historical US weather data to its platform, to enable users to correlate sales performance with weather trends. More

Patent for Location-based Data Firm Reveal Mobile

Aug 14 2017

Location-based audience data specialist Reveal Mobile has been awarded a US patent for its technology, which determines the specific location of a mobile device through beacon proximity activity, while also predicting where the device is likely to appear next. More

GfK and Money Dashboard Link for UK Spending Analysis

Aug 8 2017

GfK has partnered with Edinburgh-based personal financial management service Money Dashboard, to provide retailers and brands with insights into UK consumer spending patterns by category. More

Sydney Start-Ups Offer Mystery Shopping and Planning

Aug 4 2017

In Sydney, Australia, Telstra's Muru-D incubator program has given its backing to start-ups including mystery shopping app Snooper and online ad campaign planning service Flobox. More

Morar HPI Launches ARGO Creative Services Division

Aug 1 2017

In London, brand performance measurement specialist Morar HPI has launched a creative services division called ARGO, offering evidence-based brand development work as well as stand-alone brand and creative services. More

Geoscape Extends Multicultural Marketing Platform

Aug 1 2017

In the US, business intelligence specialist Geoscape has added several new features to its multicultural marketing platform, including access to forecasted cultural segmentation and insights. More

Voxpopme Taps IBM Watson for Advanced Sentiment Analysis

Aug 1 2017

UK-based mobile video MR specialist Voxpopme is integrating IBM Watson's machine learning and natural language processing capabilities into its platform, to provide brands with advanced analysis of customers' feelings. More

Data Science-Driven Marketing Agency Truideation Opens

Jul 31 2017

In New York, music industry execs Paul Conte and Camus Celli have set up a company called Truideation, offering campaign ideation and creation, and influence marketing, via a partnership with data science platform GRAPHIKA. More

Acxiom and Adobe Link for Location-Based Targeting

Jul 28 2017

Enterprise data and analytics company Acxiom and software giant Adobe have launched a solution called Connected Spaces, helping clients in retail, travel and leisure sectors to deliver real-time communications. More

Nielsen Adds Sales Planner to Everyday Analytics

Jul 26 2017

Nielsen has expanded its Everyday Analytics suite with the launch of a tool called 'RMO Sales Planner', which helps FMCG companies evaluate the best combination of price levels and temporary discount events to achieve annual business goals across their product portfolio. More

Nielsen Partners in China for Multi-Touch Attribution

Jul 25 2017

Nielsen has collaborated with Chinese eCommerce giant JD.com to launch a 'Multi-Touch Attribution' (MTA) offering in China, helping clients to assess the sales impact of their advertising and marketing investments. More

Context Matters and IHS Markit Launch Pharma Price Tool

Jul 25 2017

Health economics data specialist Context Matters and analyst IHS Markit have linked up to launch PriceCurrents, a global pricing tool for the pharmaceutical industry. More

USDA Launches Tool to Link Retail and Nutrition Data

Jul 25 2017

The Economic Research Service (ERS) department of the US Department of Agriculture (USDA) is launching an app called 'Linkages', which connects retail scanner statistics to USDA nutrition databases, enabling researchers to better understand the cost of healthy eating in America. More

Acxiom Rolls Out Consumer Data Services in Mexico

Jul 25 2017

Enterprise data and analytics company Acxiom has rolled out its InfoBase consumer database and AbiliTec consumer identity service in Mexico, to enable clients to reach 78 million unique individuals - 84 percent of the country's adults. More

IRI Helps 'Smaller Brands' with UK Launch

Jul 24 2017

IRI has launched a solution called Marketing Mix (MMX) 7x3, offering analytics capabilities based on its LIQUID MODELING platform to 'smaller' brands or those looking for a quick summary, at the lower price point of £7,000. Results are delivered to a client's inbox within three weeks. More

Partnership for Beyond Analysis and Celebrus

Jul 19 2017

In the UK, insight and big data business Beyond Analysis and online customer intelligence provider Celebrus Technologies have teamed up to help organisations develop and act on customer insight generated by omnichannel businesses. More

Upgrade and Partnerships for the World's MR Job Board

Jul 18 2017

Global MR groups The Research Club, Women In Research (WIRe) and MrWeb have teamed up to put the world's biggest listing of research job opportunities in front of a hugely expanded audience of potential candidates. The search is also in a new more mobile-friendly format. More

Acacia Avenue Debuts 'Namer' Brand Test on ZappiStore

Jul 18 2017

London-based full-service agency Acacia Avenue has launched its 'Namer' names test solution on ZappiStore's automated MR platform. More

Bluecore Debuts Segmentation Tool

Jul 14 2017

In the US, behavioral and product data specialist Bluecore has launched a tool called Audience Insights, to help eCommerce marketers understand how customers are likely to react to future marketing campaigns. More

Partners to Analyse Signage Viewing

Jul 14 2017

UK-based digital signage company Signagelive has partnered with computer vision specialist AdMobilize, to deliver real-time audience analytics and dynamic creative capabilities. More

Kantar Expands Capabilities with Programmatic Ad Data

Jul 13 2017

Kantar Media has expanded its cross-platform ad intelligence capabilities with the addition of programmatic advertising data, initially available in the US and with roll-out planned for other key markets. More

Nielsen in Podcast Audience Targeting 'First'

Jul 12 2017

Nielsen has partnered with podcasting company Panoply Media to introduce audience targeting to podcasting for what the firms claim is the first time. More

Ambitious Target for New Kantar Activate

Jul 10 2017

Kantar has launched a new service integrating consumer insights and behavioral data from across its portfolio with shopper and media data, allowing clients to 'fully leverage the studies they run with Kantar for targeting purposes'. More

Eyeota and YouGov Team Up

Jul 10 2017

Local audience data specialist Eyeota has partnered with YouGov to provide clients with an extensive database of consumer opinion and behavior data spanning the US, the UK and Germany. More

CMI Adds Behavioral Economics Solution yChoose

Jul 10 2017

Atlanta, GA-based, behavioral insights and consultancy firm CMI has announced a third option within its behavioral economics-based solutions suite. Named yChoose, the tool helps identify what influences consumers in their decision-making, to help marketers out-perform the competition. More

Join the Dots Launches 'Spirit' Qual Brand

Jun 30 2017

UK-based consumer insight agency Join the Dots has launched a dedicated qualitative research unit under the new brand name of Spirit. More

IRI Launches 'Personalization Suite'

Jun 30 2017

Retail and OTC health data giant IRI has launched a suite of tools for personalized marketing. The IRI Personalization Suite also promises to allow users to 'definitively' measure and optimize ad spend effectiveness. More

BDRC Probes Price Impact of Hotel Brands

Jun 30 2017

Research consultancy BDRC has launched a rating service called Brand Advantage, giving insights into the impact of hotel brands on consumers' willingness to pay a premium. More

VR Shopping Research Tools Launched

Jun 30 2017

Georgia, US-based VR shopping specialist Advanced Simulations has partnered with research firm Azure Knowledge to launch two new virtual reality research products. More

Bazaarvoice Rolls Out Reviews and Ratings Solution

Jun 30 2017

Consumer-generated content and personalization specialist Bazaarvoice has launched Brand Edge, a tool to help marketers collect reviews and ratings and distribute them to its network of retail e-commerce sites. More

Brandwatch Launches Image Insights Logo Tracker

Jun 29 2017

Social media intelligence specialist Brandwatch has unveiled an image recognition platform that it says can track and analyze any logo. More

MESH Experience Finds Partner Down Under

Jun 29 2017

UK-based data and analytics consultancy MESH has partnered with antipodean shopper consultancy 3Feet to bring the former's Real-time Experience Tracking (RET) methodology and experience metrics to Australia and New Zealand. More

New Model Segments on Cultural Mindset and Social Values

Jun 29 2017

'Poly-cultural' market research and consulting firm Culturati Research & Consulting, Inc. has launched a segmentation model called The Cultural Mosaic, breaking down the US consumer population by cultural mindset and social values. More

Nielsen Boosts Innovation Testing, Ingredient Analysis

Jun 28 2017

Nielsen has launched Target Group Performance Analysis, a framework helping FMCG manufacturers to predict an innovation's overall viability and growth potential in specific segments. Also this week, the firm has extended its alliance with ingredient data firm Label Insight. More

WPP Firms Launch Amazon Optimisation Service

Jun 28 2017

WPP agencies POSSIBLE and Mindshare have linked up to launch an integrated marketing and commerce offer to help companies optimise their investments across the various platforms of online shopping giant Amazon. More

Partner Data Feeds New Nielsen Connected System

Jun 27 2017

Nielsen has unveiled a 'Connected System' promising FMCG and retail decision-makers analysis of 'what's happening in the market from every angle', and designed to 'foster collaboration and align organizations'. The System integrates Nielsen data with data from partner companies. More

Hall & Partners Hires for New Brand Invention Unit

Jun 27 2017

Hall & Partners has launched a new specialist consultancy dedicated to brand invention, under its OpenMind brand. Jen Drexler joins as Managing Partner to lead the company, which promises 'a radical new collaborative approach focused on rapid innovation'. More

Cuebiq Partners for Chinese Consumer Data

Jun 27 2017

Location data specialist Cuebiq has expanded its footprint to China via an exclusive partnership with big data-focused mobile Internet firm GeTui. More

NPD Group Launches US Apparel Trend Tracker

Jun 23 2017

Retail information provider The NPD Group has launched a new platform to help clients track and understand apparel trends. Trend Tracker takes the form of a microsite comprising dashboards, insight reports, curated news and analyst expertise on the sector. More

Nielsen and Trax Launch Shelf Intelligence Suite

Jun 22 2017

In the US, Nielsen has partnered with retail vision technology specialist Trax to jointly create a new tool called the Shelf Intelligence Suite. The firms aim to help FMCG companies better understand how shelf performance directly impacts product sales. More

Prosper Launches Alibaba Shopper Intelligence Service

Jun 21 2017

US-based Prosper Insights & Analytics has launched the Alibaba Shopper Intelligence service, providing data on customers of the Chinese eCommerce company. More

Innovid Links TV Creative Targeting with Purchase Data

Jun 21 2017

Video analytics tech developer Innovid has launched a solution allowing marketers to dynamically customize connected TV and over-the-top (OTT) ads, based on purchase data-driven CPG audience segments from Nielsen Catalina Solutions (NCS). More

Hill+Knowlton Unveils 'The Shanghai Addition'

Jun 20 2017

WPP-owned PR consultancy Hill+Knowlton Strategies (H+K) has launched a service called 'The Shanghai Addition', promising a new way to connect Chinese brands with audiences, cultures and markets around the world. More

Tobii Extends Eye Tracking to Virtual Environments

Jun 20 2017

Swedish firm Tobii Pro has launched a tool which extends eye tracking research to non-game virtual environments. More

Expansion for Informa Agribusiness Division

Jun 16 2017

Informa subsidiary Agribusiness intelligence has launched an agricultural insight platform, IEG Vu, focused on the processed food and soft commodity markets; and has recently added more than twenty new analysts to its team. More

Stagwell Buys Nielsen Mobile Assets, Creates HarrisX

Jun 15 2017

US investment advisory company The Stagwell Group has acquired Nielsen's Mobile Insights Survey and Total Communications Survey, which will relaunch under the name HarrisX. Terms of the deal were not disclosed. More

IRI Launches UK-Based Growth Solutions Practice

Jun 15 2017

IRI has enhanced its core business of providing big data and predictive analytics for FMCG manufacturers and retailers, with the launch of a Growth Solutions practice. Former Premier Foods exec Daniel Hunt joins to help lead the practice. More

Cuebiq Launches 'First' Footfall Benchmarking Report

Jun 8 2017

US location data provider Cuebiq has released what it says is the industry's first report analyzing footfall benchmarks, to help marketers gauge how their ad campaigns perform against industry averages for off-line activities such as in-store visits. More

Launch for App Experience Tracker Embrace.io

May 25 2017

In Los Angeles, mobile performance feedback platform Embrace.io has launched out of beta with a $2.5m round of seed funding. More

Multicultural Identity Measure Launches

May 24 2017

Latino youth audience platform mitú has partnered with Hispanic market specialist ThinkNow Research, to build a tool measuring how multicultural consumers self-identify with both their American and specific ethnic cultures. More

Update: Marketing Research Foundation to Replace SAARF

May 23 2017

South African researchers have received the go-ahead to replace The South African Audience Research Foundation (SAARF) with a new Marketing Research Foundation, tasked with delivering an audience currency to replace the country's discontinued AMPS measure. More

Razor Research Launches Kids Division

May 23 2017

In London, consumer specialist Razor Research has set up a kids-focused business unit called Razor Kids, and appointed Leslie Salem to lead it. The firm has also hired Kenny Fox as Associate Director. More

HAVI Launches Restaurant Promotion Insight Platform

May 22 2017

In Chicago, chain management specialist HAVI has launched a platform for the restaurant industry, which uses real-time analytics to deliver insight into a business's promotions. More

New Ethnic Technologies Tool Targets Ten Indian Groups

May 22 2017

In the US, multicultural marketing data software provider Ethnic Technologies has launched a new product called ACCESS India, helping marketers to connect with Indian consumers in North America, in ten distinct language and cultural groups. More

Apple Execs Launch Foot Traffic Analytics Firm

May 18 2017

In the US, two former Apple engineers have launched a foot traffic counting and analytics firm called Dor, with $3.8m in seed funding. More

NPD Adds US Sports Equipment to Tracking Service

May 18 2017

Retail information provider The NPD Group has expanded its Retail Tracking Service to provide a view of the US team sports equipment market, covering basketball, football, baseball, softball, soccer, hockey, racquet sports, golf and lacrosse. More

Millward Brown and Cuebiq Link for Off-line ROI Measure

May 17 2017

Kantar Millward Brown has partnered with location data specialist Cuebiq, to create a new tool that helps marketers measure the off-line ROI of their advertising. More

Kantar Futures Focuses on the Future of Consumption

May 17 2017

WPP-owned growth and business strategy consulting firm Kantar Futures is launching a programme focusing all its analytical efforts on the topic of 'the future of consumption'. More

Nielsen Steps Up Paper Diary Replacement Plan

May 16 2017

Nielsen is planning to install nearly 15,000 television audience meters in approximately 7,000 homes across the 140 markets currently measured by Local TV paper diaries. More

Geopath Taps Ayuda[x] to Power OOH Measurement

May 16 2017

New York-based Geopath, which was formerly known as the Traffic Audit Bureau for Media Measurement, has partnered with marketing tech firm Ayuda[x] to power its new OOH (out-of-home) audience measurement solution. More

WGSN Launches Womenswear Retail Brand Barometer

May 16 2017

Fashion trend analysis and forecasting specialist WGSN has partnered with research agency Morar and consulting firm Oliver Wyman to launch a brand intelligence tool, which will help US and UK womenswear retailers measure how they are perceived by their target consumer. More

Research Engine Launches Price Optimisation Tool

May 16 2017

In the UK, online self-service MR platform Research Engine has launched a 'Price Optimisation' tool, to help clients understand customer perception of product pricing across a category. More

Nielsen Twitter Mobile Measure Now in 24 Markets

May 15 2017

Nielsen has expanded its measure of Twitter mobile campaigns to 23 new markets, adding to the US where it was launched last year. More

SERMO Debuts Physician Drug Ratings Solution

May 12 2017

US-based online physician community SERMO has launched a 'Drug Ratings' tool, which it says is the first global peer-to-peer prescription drug review system sourced exclusively from verified licensed physicians. More

Firms Combine Purchase Intent and Tech Install Data

May 12 2017

US technology publisher TechTarget and B2B big data firm HG Data have partnered to provide sales and marketing teams with access to combined purchase intent and technology install data. More

comScore Launches OTT Content Viewing Measure

May 11 2017

comScore has launched a syndicated service called OTT Intelligence, to measure US household viewing of over-the-top (OTT) content on television screens. More

Adcity Launches Cross-Device Audience Tool

May 11 2017

Havas Group's OOH and geolocation-based communications division Adcity has launched a cross-device audience planning solution called mOOHbile. More

GfK Extends Eyeota Consumer Targeting Partnership

May 9 2017

GfK has extended its partnership with local audience specialist Eyeota, to help clients improve the accuracy of their consumer targeting initiatives using the global agency's 'Purchasing Power' data. More

Insights Business Griffin Wilds Launches in New Jersey

May 5 2017

In the US, MR consulting and training provider CourtLynn Enterprises has launched a customer behavior insights division called Griffin Wilds. More

RED and Research Now Launch STOREWORKS for Retailers

May 4 2017

Quadrangle Group's data collection arm RED has partnered with Research Now to launch a solution called STOREWORKS, which promises retailers 'quick, quality feedback' from different groups of consumers. More

Prophecy Unlimited Launches in Bristol

May 2 2017

Creston's Unlimited Group has combined its customer journey specialist EMO and customer relationship marketing agency The Real Adventure, to form a new Bristol-based business called Prophecy Unlimited. More

dunnhumby Data Adds to JDA Category Management Offer

Apr 27 2017

Supply chain solutions provider JDA Software has partnered with shopper data firm dunnhumby, to offer a merchandising service incorporating consumer feedback, designed to help retailers and trading partners make the right assortment and space planning decisions. More

comScore to Measure Viewability for Free

Apr 26 2017

comScore is to offer a free viewability measurement service, with data for display video, and mobile inventory compatible with metrics from its flagship vCE service. More

Amazon Uses Weather Data to Personalise Shopping

Apr 26 2017

In the UK, online retail giant Amazon has launched a personalised shopping service incorporating weather data. The system will suggest relevant summer items based on the weather conditions where a customer lives. More

BIA/Kelsey and comScore in Local TV Metrics Deal

Apr 24 2017

US research and advisory firm BIA/Kelsey and comScore have partnered to deliver an integrated view of a TV station's position in the local video marketplace. More

Pitney Bowes Sets Up Location Data Practice

Apr 24 2017

In the US, business technology specialist Pitney Bowes has set up a cross-company Data Practice, to help clients use location-based data to accelerate their digital transformation. More

LiveRamp to Add Weather Data to Targeting Offer

Apr 24 2017

IBM business The Weather Company has partnered with customer data 'onboarding' specialist LiveRamp, to help marketers integrate real-time weather data into their omnichannel campaigns and target consumers at relevant moments. More

Nielsen and Audiweb to Evolve Italian Ratings

Apr 21 2017

Nielsen has begun working with Audiweb, the Italian Online Joint Industry Committee, on the terms of an agreement for further development of the country's audience measurement system. More

New Software Promises to Predict TV Program Audience

Apr 21 2017

A consortium including ad management software firm SintecMedia has developed an advanced machine learning algorithm which it says will forecast future viewing of television programs. More

Nielsen Launches Inclusivity Initiative in Oxford

Apr 20 2017

In the UK, Nielsen has launched an employee resource group (ERG) called MOSAIC (Multinational Organization Supporting an Inclusive Culture) at its office in Oxford, where the firm says its employees identify with 57 different nationalities. More

IBM Adds Cognitive Power to Watson Marketing Insights

Apr 19 2017

IBM has added new cognitive capabilities to its Watson Marketing Insights solution, which helps marketers understand and anticipate customer behavior. More

GfK Launches POS Data Panel for US Tire Market

Apr 18 2017

GfK has launched a panel covering the US independent tire channel, capturing data representing more than 34,000 individual retail outlets nationwide. More

Research Engine Adds Emotion Analysis Tool

Apr 13 2017

Recently launched online self-service MR platform Research Engine has added a tool called 'Emotion Video Test', which tracks basic emotions in those watching videos. More

BARC India Plans EKAM Cross-Media Measurement Suite

Apr 11 2017

TV audience rating body BARC India is rolling out a suite of digital measurement products called EKAM (Sanskrit for 'one'), to provide the industry with a single platform for measurement across TV and digital. More

Nielsen Debuts National Out-of-Home Reporting Service

Apr 11 2017

Nielsen has launched a National Out-of-Home Reporting Service, which will provide TV networks with program and commercial ratings for live and through live + 7 days of time-shifted viewing. ESPN has signed up as its first client. More

Aus Start-Up Automates Conjoint and Discrete Choice

Apr 10 2017

In Australia, former Bain consultant Nik Samoylov and academic Prof. Ujwal Kayande have launched a technology company called Conjoint.ly, which automates conjoint analysis and discrete choice experiments to provide rapid concept testing, price optimisation and forecasting. More

IRI Links Brand Equity Analysis with Purchase Behavior

Apr 6 2017

Retail and healthcare data giant IRI has launched what it is describing as the 'first-ever' tool to link brand equity measurement with actual purchase behaviour. More

Nielsen Debuts eCommerce Measurement and AI Solutions

Apr 4 2017

Nielsen has launched an eCommerce measurement solution, delivering a 'total consumer view' of 90% of online FMCG sales in the US market. The firm has also introduced Nielsen Artificial Intelligence; a technology that automates audience optimization using patent-pending AI methods. More

Kantar TNS Rolls Out eValuateNow on ZappiStore

Apr 4 2017

Kantar TNS has launched a new concept test product called eValuateNow, on the ZappiStore research automation platform. More

European Roll-Out for TGI Segmentation

Mar 31 2017

Kantar Media and local audience data provider Eyeota have extended their TGI-based segmentation partnership to Germany and France. More

GfK Builds Team for New Martech Service

Mar 31 2017

GfK has appointed three execs to lead a new Customer and Audience Activation service, which creates segments using local audience data from partner firm Eyeota. Existing employee Niko Waesche will lead the unit while Cornelia Reitinger and Lauren Coppin join as Directors. More

IRI Debuts Self-Care Industry Segment

Mar 31 2017

Retail data firm IRI has developed a new segmentation of the fast-growing self-care industry, which it says is worth $400 billion. Eight distinct profiles can be targeted, based on consumers' motivations, purchasing habits and other behavior. More

ComRes Opens Brexit Unit

Mar 28 2017

London-based polling and research specialist ComRes has launched a new division, which will focus exclusively on supporting organisations following the United Kingdom's withdrawal from the European Union. More

NCR and Showtime Roll Out Cinema Audience Tool

Mar 28 2017

Transaction technology giant NCR has integrated its point-of-sale (POS) platform with the systems of cinema data specialist Showtime Analytics, promising cinema clients a better understanding of customer needs and experience. More

Nielsen TDLinx Breaks Down Licensed Dining Sector

Mar 28 2017

In New York, retail data specialist Nielsen TDLinx has split its on-premise licensed dining data into five new sub-channels, to help clients understand the size of each segment and determine which are growing and/or shrinking. More

4C Insights Debuts TV Ad Buying and Measurement Suite

Mar 28 2017

US-based data science company 4C Insights has launched a suite of tools for planning, buying and measuring multi-screen TV advertisements. More

Kantar Shopcom and Affinity Link to Predict Spend

Mar 28 2017

In the US, Kantar Worldpanel's ad analytics and insight division Shopcom has teamed up with consumer purchasing analyst Affinity Solutions, to help clients predict spend predictions, measure overall sales lift and gauge revenue impact in-store and through online channels. More

Simmons and RealityMine Link for Cross-Media Insights

Mar 24 2017

US consumer intelligence company Simmons Research has partnered with mobile research technology firm RealityMine, to launch a joint solution helping brands and media companies create and measure cross-platform media campaigns. More

Millward Brown Expands Ignite Network Mobile Platform

Mar 23 2017

Kantar Millward Brown has expanded its brand marketing analytics platform Ignite Network, to provide access to more than three million mobile panellists in the US. More

iQ Media Launches Real-Time Sports Sponsorship Measure

Mar 23 2017

Media intelligence and monitoring specialist iQ Media has launched a tool giving professional sports franchises and their sponsors real-time data about how their TV and sponsorship activities influence fan engagement, both in-stadium and out. More

Nielsen Debuts 'Quick Screen' Innovation Tool

Mar 22 2017

Nielsen has launched an overnight quant innovation tool called Quick Screen, to enable FMCG manufacturers to quickly test new product ideas and measure their potential. More

Nielsen Catalina Launches Cross-Media Sales Measure

Mar 21 2017

In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has launched a solution to measure the sales effectiveness and unduplicated reach of CPG advertising campaigns delivered across TV, desktop and mobile publishers. More

BrandView Upgrades Price and Product Tracker

Mar 20 2017

UK-based Brand View, whose tools help clients track and analyse prices, products and promotions, has released OnSite 2, a tracking tool for global pricing analysis. More

IRI and Experian to Spot Most Valuable Customers

Mar 14 2017

In the US, retail and healthcare data specialist IRI has partnered with information solutions giant Experian, to help marketers identify customers who will drive a better return on advertising spend. More

Einstein and Watson Put Heads Together

Mar 13 2017

IBM and Salesforce have entered a global strategic partnership to deliver joint solutions using artificial intelligence. A new practice within IBM Global Business Services will help clients rapidly deploy tools combining IBM Watson's big data with Salesforce Einstein's customer insights. More

Equifax 'Ignite' Launch Continues Move into Analytics

Mar 13 2017

Consumer data company Equifax has launched Ignite, a data analytics platform, incorporating DIY analysis and data visualization tools and speeding what it calls its 'transformation from a credit bureau into an insights company'. More

Research-Driven Branding Agency Launches in UK

Mar 8 2017

In the UK, brand building specialist Andrew Marsden has launched a brand activation agency called Pilgrim Marketing, offering clients business strategy and brand positioning services combined with creativity and access to in-house research. More

mSurvey and Safaricom to Track Kenya's Offline Spend

Mar 8 2017

In Africa, mobile-first messaging platform mSurvey and comms company Safaricom have partnered to launch a solution called Consumer Wallet, which quantifies Kenyan consumers' off-line spending, habits and trends. More

IDG Debuts Pipeline Activator Predictive Engine

Mar 8 2017

In New York, technology, media and marketing services company IDG has launched a predictive intelligence engine called the Pipeline Activator, which provides insights about companies actively researching products and services to purchase. More

Critical Mix Launches Panel in Key European Markets

Mar 6 2017

Westport, CT-based company Critical Mix is launching panels across five major European markets, under the OneOpinion brand. More

Evoke Group Opens Multicultural Insight Agency Fabric

Mar 2 2017

In New York, health marketing group Evoke has launched a multicultural insight agency called Fabric, which will help clients use insights to help create more 'culturally inspired' brands, and will be led by Managing Director Roger Salazar. More

YouGov Upgrades Reports Business to Tap 'Cube' Data

Mar 2 2017

YouGov has upgraded its market intelligence Reports business, through which clients and prospects can sample and interact with the firm's connected data. More

Remesh and eCGlobal in LatAm Partnership

Mar 1 2017

MR software firm Remesh has partnered with online panel and digital MR solutions provider eCGlobal Solutions, to help Latin American clients engage in conversation with their audience at specific moments - such as 30 minutes after viewing a TV show. More

Strategy Analytics Adds UX Offer for Emerging Tech

Feb 27 2017

Technology consulting firm Strategy Analytics has restructured its User Experience Innovation Practice (UXIP) with the launch of a new service under the aegis of promoted Director Chris Schreiner. More

Gracenote Connects Video, Music and Sports Data

Feb 24 2017

Nielsen's recently acquired entertainment data provider Gracenote is connecting its video, music and sports databases, allowing clients to use its data and IDs to drive voice and text search, intuitive user experiences, and more personalized media recommendations. More

BARB Dovetail Contract Goes to Kantar Media

Feb 17 2017

UK audience research body BARB has awarded its Dovetail Fusion cross-screen measurement contract to Kantar Media. The body began testing options from Kantar and Nielsen in late 2015. More

IRI and Simulmedia to Offer Purchase-Based Targeting

Feb 17 2017

Retail data giant IRI has announced a strategic alliance with 'performance television' company Simulmedia, allowing CPG marketers to target ads to consumers based on actual purchase behavior, using IRI's ProScores. More

Ivyrevel Taps Lifestyle Data for Dress Design

Feb 15 2017

Swedish online fashion company Ivyrevel has partnered with Google to launch an app which tracks a user's activity and lifestyle, then uses the resulting information to design a custom-made 'data dress' reflecting their habits and preferences. More

New Firm RealLife Research Offers Video Ethnography

Feb 14 2017

In the US, qualitative researcher Frank Hines has launched a new company called RealLife Research, which will offer services built around video-centric mobile ethnography methods. More

koji Launches snapshot Grocery Data Service

Feb 14 2017

Australian retail research firm koji has launched a data-as-a-service tool called snapshot, to deliver transactional grocery data to FMCG brand marketers and help them better understand basket share, customer demographics and in-store behaviour. More

Gutcheck Launches New Concept-Testing Tool

Feb 10 2017

Online community and 'agile research' specialist GutCheck has announced a new qual solution, Competitive Checkpoint, which it says allows clients to compare their product ideas with current competing brands instead of historical databases. More

Partners Link Facebook Ads to Phone Calls

Feb 10 2017

Mobile ad analytics company Marchex has integrated Facebook data into its Omnichannel Analytics Cloud platform, promising marketers the ability to optimize spend across all paid media channels based insight into which drove off-line actions. More

adsquare and GfK in Regional Data Deal

Feb 8 2017

Mobile audience data and targeting specialist adsquare is to make GfK's region-based consumer insights available through its platform. More

Nielsen Launches Benchmark Media Optimizer

Feb 7 2017

Nielsen has launched a tool called the Benchmark Media Optimizer, helping brands to make data-driven media allocation decisions without the requirement for a custom marketing mix study. More

European Launch for Lightspeed's 'AmplifyR Appends'

Feb 3 2017

WPP digital data collection specialist Lightspeed has extended its AmplifyR Appends data service to the UK, France, Germany and The Netherlands. More

Tru Optik and Millward Brown Link TV Ads and Sales

Feb 2 2017

In the US, cookie-less audience measurement specialist Tru Optik has partnered with Kantar Millward Brown, to help advertisers attribute brand sales to OTT ad campaigns. More

Scarborough to Expand Local Market Insights across US

Feb 1 2017

In the US, Nielsen has announced plans to expand its in-market consumer insights service Nielsen Scarborough, to local markets nationwide. More

WPP Launches Ogilvy Center for Behavioral Science

Jan 27 2017

WPP-owned marcoms network Ogilvy is setting up a Center for Behavioral Science, aiming to establish a new system for defining how audiences think, feel and behave; and to help clients improve their marketing and communications. More

Simplaex Opens Access to 150 Million Game Players

Jan 27 2017

Berlin-based online and mobile game developer platform Simplaex has opened up direct access to more than 150 million players, to enable users to target individuals according to their specific gaming habits and profiles. More

AdTheorent Taps Purchase Data for Campaign Measure

Jan 27 2017

US data-driven mobile ad network AdTheorent has partnered with data collaboration company Commerce Signals, to use online and in-store transaction data to help optimize and measure digital media campaigns. More

Verto SmartPoll Merges Survey and Passive Data

Jan 26 2017

Digital media measurement firm Verto Analytics has launched a solution called SmartPoll, combining survey data with cross-device consumer behavioural data collected through passive metering, to compare opinions with actual behavior. More

Zogby Analytics Opens Small Communities Institute

Jan 25 2017

US custom research provider Zogby Analytics has set up a division called the Small Communities Institute, to support towns and villages dealing with issues such as urban economic development planning and securing grants. More

NPD Launches Price and Promotion Management Service

Jan 25 2017

Retail data firm The NPD Group has launched a suite of scenario planning and simulation tools called the Price and Promotion Management Service, tapping into weekly, store-level point-of-sale data gathered from major US brands and retailers. More

Eyeota Profiles Integrated with Oracle DMP

Jan 23 2017

Software veteran Oracle has partnered with audience profiling firm Eyeota, offering the latter's data via the Oracle Data Management Platform and Marketing Cloud. Users will be able to target and personalize campaigns outside the US - in Europe, APAC, and elsewhere in the Americas. More

Clarabridge Debuts Retail Banking CEM Offer

Jan 23 2017

CEM specialist Clarabridge has launched a ready-to-use customer feedback solution specifically for the retail banking industry, reporting via customized dashboards. More

Nielsen Adds AT&T Set-Top Box Data to TV Ratings

Jan 19 2017

Nielsen has signed a multi-year deal with telecoms giant AT&T to add the latter's anonymized set-top box data to its local and national TV measurement service. More

IMR Adds PRIZM Lifestyle Data to Auto Tracking Study

Jan 19 2017

In the US, automotive research specialist IMR has integrated data from Claritas' PRIZM lifestyle segmentation system into its syndicated consumer automotive research tracking study (CCAMS). More

AskingCanadians Partners with Youth Specialist yconic

Jan 17 2017

Online data collection agency AskingCanadians has partnered with student and youth network yconic, to give clients access to the latter's youth-focused consumer insights panel. More

APT Launches Digital Omnichannel Testing

Jan 17 2017

MasterCard-owned analytics software firm Applied Predictive Technologies (APT) has unveiled a service called Digital Omnichannel Testing (DOT), to understand how online exposure to ads and reviews affect in-store purchases. More

DataSpring Launches PanelNow App

Jan 16 2017

Global panel and survey software firm dataSpring has launched a new mobile survey app called PanelNow to its offering, giving access to mobile consumers in South Korea. More

Cloverleaf Debuts In-store Emotion Measure

Jan 13 2017

Retail technology company Cloverleaf has launched a tool called shelfPoint, which tracks customers' emotional reactions to products while they shop, and enables brands and retailers to capture engagement and sentiment data at the moment of an in-store purchase decision. More

IRI Launches Purchase-Based Targeting Solution

Jan 12 2017

Retail and healthcare data giant IRI has launched a targeting solution which uses frequent shopper program (FSP) loyalty data to help marketers deliver campaigns based on actual purchase behaviour. More

UCL and dunnhumby Unveil Brand-Switch Predictor

Jan 11 2017

Scientists at University College London (UCL) and consumer data giant dunnhumby have developed a model which they claim predicts when people are most likely to try switching to different products. More

Resonate Offers Life-Stage Data for Instant Targeting

Jan 11 2017

In the US, consumer intelligence specialist Resonate has made available new consumer 'life-stage' data, allowing marketers to target individuals with relevant messages and influence purchasing behavior in real-time. More

Kantar Worldpanel Extends Out-of-Home Panel Reach

Jan 10 2017

Shopper behavior specialist Kantar Worldpanel has extended its out-of-home food and drink purchase and consumption panels to France, Brazil, Mexico and Thailand. More

MRA and CASRO Become The Insights Association

Jan 6 2017

US market research associations CASRO and MRA have completed their merger, forming the Insights Association. More

Tru Optik Launches OTT TV Marketing Cloud

Jan 6 2017

US-based digital media intelligence firm Tru Optik has launched a suite of solutions called the OTT Marketing Cloud, which aims to help advertisers and publishers analyse, target and address audiences across Over-the-Top and Connected TV ecosystems. More

Washington Office to House New BDS Research Team

Jan 4 2017

Californian retail marketing and b2b firm BDS Marketing has launched a new team and solution, BDS Research, whose offer will include analysis of sales impact and performance, visual merchandising and retail experience. More

Merry Christmas and a Happy New Year!

Dec 23 2016

This is the last edition of Daily Research News for 2016. We wish all our readers, clients, contributors and friends around the world a very Merry Christmas and a Happy New Year. More

Blueberry Launches PinPoint Product Optimization Tool

Dec 20 2016

US full-service marketing and sensory research agency Blueberry has launched a proprietary product and concept testing methodology called PinPoint. More

Chute and Macromeasures Extend Audience Data Offer

Dec 20 2016

In the US, user generated content marketing firm Chute has partnered with audience intelligence data company Macromeasures, to offer free audience data and preference reports to clients in the travel and fashion industries. More

Limbik Adds Nielsen PRIZM to Video Analytics

Dec 19 2016

New York-based performance analytics company Limbik is to integrate Nielsen's PRIZM classification into its platform, which tracks audience size, composition and attention paid. More

NPD and Tru Optik in Movie and Video Games Partnership

Dec 16 2016

Retail information firm The NPD Group has partnered with OTT (over-the-top) audience measurement and data management specialist Tru Optik, to better understand digital demand for movies and video games. More

IRI Creates Revenue Growth Solution for Smaller Firms

Dec 16 2016

Retail and healthcare data giant IRI has launched a suite of tools to help mid-market CPG clients identify revenue management opportunities and drive revenue and profit growth. More

PlaceIQ Unveils LandMark DaaS Offer

Dec 15 2016

Location intelligence firm PlaceIQ has launched a data-as-a-service capability called LandMark, offering access to its curated audience, behaviour and visualisation data gathered from billions of location-enabled mobile device actions each day. More

Nielsen Probes How Online Ads Impact In-store Purchasing

Dec 15 2016

In New York, Nielsen has partnered with location-based app and data marketing specialist Foursquare, to help marketers better understand how online ads drive consumers into brick-and-mortar stores. More

WPP Rolls Out 'The Store' to ANZ Market

Dec 14 2016

WPP AUNZ has rolled out the group's integrated retail practice The Store to the Australia and New Zealand market, and named Rob Draper as its CEO. With existing offices in the UK and US, The Store brings together shopper marketing resources from WPP companies around the world. More

Mobee Upgrades Crowdsourced In-store Data Platform

Dec 14 2016

US-based in-store data specialist Mobee has added a number of new features to its platform, which uses crowdsourcing to collect, organize and analyze consumer data at scale for retailer and brand clients. More

New HCD Lab Helps Clients Bring Neuroscience In-House

Dec 9 2016

New Jersey-based HCD Research has set up an Applied Neuroscience Laboratory Services unit, to help companies develop and install their own in-house neuroscience testing capabilities. More

CannaBus Gets Rolling

Dec 7 2016

Maryland and Connecticut-based online consumer sample provider Full Circle Research has partnered with marijuana MR and tracking firm Cannabiz Consumer Group (C2G), to launch an omnibus called CannaBus. More

IRI and Clavis to Extend eCommerce Measurement

Dec 7 2016

Retail and healthcare data giant IRI has announced a partnership with digital shelf analysis specialist Clavis Insight, to help CPG marketers track and assess a brands' holistic online and off-line performance. More

NPD Adds VR/AR Headset Sales Tracking Data

Dec 6 2016

Retail information firm The NPD Group has launched what is says is the first service providing sales data for the virtual and augmented reality (VR/AR) headset market. More

Retail Data Exchange Launches

Dec 5 2016

US-based transaction data insights firm Commerce Signals has launched databridge, a platform linking owners of purchase data to potential buyers including advertisers, agencies and publishers. More

Shopper Media Group Opens Research Data Division

Dec 5 2016

In Australia, digital out-of-home business Shopper Media Group has launched a new research data division making use of its network of 'Smartlite' digital panels installed in more than 150 shopping centres across the country. More

Nielsen in Label Insight Alliance

Dec 2 2016

Nielsen has partnered with product data specialist Label Insight to help CPG clients understand the influence of labels that provide data about nutrients and other content, on what consumers buy, what manufacturers make, and how government organizations regulate. More

NPD Unveils Juvenile Products Retail Tracking Service

Dec 2 2016

Retail information firm The NPD Group has launched a retail tracking service for the US juvenile products market, covering the durable travel, safety, feeding, bed/bath, infant entertainment and furniture categories. More

Mastercard Applies AI to Combat Shopper Fraud

Dec 2 2016

Credit card provider Mastercard has launched a global approach called Decision Intelligence, which uses artificial intelligence (AI) and sophisticated algorithms to detect normal and abnormal shopper spending behaviour. More

Relish Hires Head of Quant, Opens Analytics Unit

Dec 1 2016

London-based full service agency Relish Research has appointed former ICM Unlimited exec Joe Wheller as Head of Quantitative Research, while setting up an Analytics unit led by newly promoted Joe Catling. More

IRI Adds SSI Data to eCommerce and Millennial Segments

Dec 1 2016

Retail and healthcare data giant IRI is to add information from SSI's seven million US panelists to its eCommerce and millennial consumer and shopper segmentation approaches, to enhance its insight into consumer purchasing behaviour. More

VMO's New Screens Size Up Their Audience

Nov 25 2016

In Australia, digital screen ad network VMO has unveiled DART 2.0, described as the country's 'most intelligent out of home audience measurement system'. More

OzTAM Tweaks TV Ratings to Reflect Modern Shopping

Nov 25 2016

In Australia, official TV measurement service OzTAM will add a new 'Total Grocery Shoppers' demographic to its TV ratings database next year, alongside the existing 'Main Grocery Buyer' option. More

Vistar Adds Customer Data to OOH Targeting Platform

Nov 24 2016

In New York, location-based platform Vistar Media has partnered with enterprise data firm Acxiom and its customer data 'onboarding' specialist LiveRamp, to enable advertisers to deliver digital out-of-home (OOH) ads based on their customer data. More

Bridg Launches Restaurant Client Analysis Tool

Nov 23 2016

In the US, restaurant big data firm Bridg has launched a customer relationship management (CRM) solution, to help restaurateurs combine disparate silos of consumer data - including POS, e-mails and loyalty programs - into a unified view of individual customers. More

Market Track Taps Nielsen Data for Feature Ad Info

Nov 21 2016

In the US, pricing intelligence specialist Market Track has combined its feature ad data with Nielsen product sales data to form a new product called Feature Sales Advisor (FSA), tracking the success of this kind of promotion. More

New HCD Unit Targets Chain and Fast Food Restaurants

Nov 18 2016

US firm HCD Research has formed a new market research practice dedicated to chain and fast food restaurants, employing a mix of traditional and applied neuroscience methods. More

Prosper and Fung Launch Amazon Intelligence Service

Nov 18 2016

In the US, Prosper Insights & Analytics has extended a partnership with international think tank Fung Global Retail & Technology to launch a co-branded Amazon Shopper Intelligence service, highlighting and explaining the online giant's 'encroachment' into different retail sectors. More

GfK Partners for Financial Segmentation Offer

Nov 17 2016

GfK has partnered with audience data firm Eyeota to offer a new range of financial segments, the first to be based on information from its Financial Research Survey (FRS). FRS data is also being added to GfK's Crossmedia Visualizer platform. More

WPP Firms Get Access to Spotify Data

Nov 16 2016

WPP has announced the formation of a global multi-year partnership between its Data Alliance organisation and music streaming service Spotify. More

Ipsos and Eyeota Create New Australian Segments

Nov 16 2016

In Australia, Ipsos has teamed up with audience data firm Eyeota to create a new range of targetable audience segments, based on the former's emma media survey and its geoTribes person-level geodemographic classification system. More

SMI Debuts High-Spec Eye Tracking Tools

Nov 14 2016

German eye tracking technology provider SensoMotoric Instruments (SMI) has launched 'a whole new generation' of products, aimed at researchers with high quality data needs and based around the 'SMI iView 2K platform'. More

Nielsen Launches Shopper Essentials Suite

Nov 10 2016

Nielsen has launched the Shopper Essentials Suite - a web-based data visualization and analysis solution, designed to provide an interactive view of shoppers across retail channels and categories. More

Quri Debuts 'Performance Driven Merchandising' Platform

Nov 10 2016

San Francisco-based retail intelligence specialist Quri has launched 'Performance Driven Merchandising', a platform providing CPG manufacturers and brands with store-level data, software and services to improve merchandising and drive sales. More

Light Reading Launches Ultra-Broadband Community

Nov 9 2016

In the US, market research, events and publishing company Light Reading has partnered with Informa's Broadband World Forum to launch an online community called UBB2020, which will track and analyse developments in the global ultra-broadband (UBB) tech and services sector. More

Time Inc. Launches 'The Stream' Youth Panel

Nov 8 2016

In the UK, publishing group Time Inc. has launched a youth audience panel called 'The Stream', comprising a pool of 18-34 year-olds including readers of NME, LOOK and Now magazines. More

DFC Debuts Video Game Forecasting Service

Nov 7 2016

Gaming sector analyst DFC Intelligence has announced a new service which tracks the market for video games on both PC and console platforms. The program looks at upcoming releases and provides subscribers with detailed assessments of titles it considers likely to succeed. More

Delvinia Expands Automated Research Platform

Nov 4 2016

Canada-based digital innovation firm Delvinia has partnered with full service MR company element54 to offer a new research tool on the former's Methodify platform, promising customer insight in as little as 48 hours. More

Prophet Launches China Brand Relevance Index

Nov 2 2016

Brand strategy and marketing consultancy Prophet has launched an annual China Brand Relevance Index, to measure brands against four dimensions - defined as customer obsession, ruthless pragmatism, pervasive innovation, and distinctive inspiration. More

RetailMeNot Adds Mobile Attribution to Savings App

Nov 2 2016

RetailMeNot, an app which provides discounts with coupon and promo codes for thousands of online stores, has launched a tool called Mobile Attribution, which analyzes user actions within the app combined with location data, to quantify in-store footfall and attributable sales. More

Customer Data Platform Institute Launches

Oct 31 2016

Marketing technology and analytics specialist David Raab has launched a new trade association called the Customer Data Platform Institute. The association aims to educate companies about the solutions available for building a single view of customers, identifying behavior and tracking interaction across channels. More

IRI and Research Now Ramp Up Partnership

Oct 28 2016

Retail and healthcare data giant IRI and digital data collection specialist Research Now have expanded their relationship to create what the firms describe as the CPG industry's 'most robust and unique data set'. More

Kantar Worldpanel Launches Ivory Coast Consumer Panel

Oct 25 2016

Shopper behaviour division Kantar Worldpanel has launched a consumer panel in the Ivory Coast - its fifth African panel after launches in Nigeria, Kenya, Ghana and Egypt. More

GfK MRI and Cubeyou Link Product and Social Media Data

Oct 25 2016

Consumer and media research specialist GfK MRI has partnered with customer profiling and trend measurement software developer Cubeyou, to help clients understand the relation between social media and product usage. More

Nielsen to Launch National Television OOH Measure

Oct 24 2016

Nilesen has announced it will use its Portable People Meter (PPM) technology and panelists to measure out-of-home viewing for national television clients, and will provide subscribers with ratings combining this with in-home audiences. More

More Survey News, More Ad Options on DRNO

Oct 19 2016

From today, DRNO will be adding a new section focusing on more news of actual surveys - from project wins to interesting fieldwork and results. See the link above for 'Survey Briefs'. We're also, for the first time, offering advertisers a chance to sit at the very top of the news email, for one day. More

Advantage Opens Shopper Targeting Division

Oct 19 2016

In the US, insight-based marketing and tech services provider Advantage Solutions has launched a new business unit, Advantage Media, which will use its proprietary 'MomentAware' data management platform to target shoppers when they are most open to making a purchase. More

Roy Morgan Audiences Adds Cross-Device Features

Oct 14 2016

Australian researcher Roy Morgan has launched a suite of new features for its digital audience measurement platform, including measurement of cross-device uniques and new segments. More

New Siegel+Gale Tools Assess Brand Contribution

Oct 14 2016

US-based brand strategy, design and experience firm Siegel+Gale has launched a range of Business Analytics and Insights services, promising clients 'richer and more rigorous data, insights and BI tools' for brand management. More

Kantar Media Enhances Cross-Platform Ad Tracking

Oct 12 2016

Kantar Media has unveiled a new cross-platform ad intelligence offering, including significantly enhanced digital monitoring to help advertising buyers and sellers analyze opportunities across channels in a more 'integrated and holistic manner'. More

Flamingo Health Division Launched

Oct 11 2016

Insight and brand strategy consultancy Flamingo has launched a new division dedicated to healthcare and pharmaceutical clients, and appointed former Hall and Partners exec Lee Gazey to lead it. More

Ipsos Debuts Tool for Path-to-Purchase Understanding

Oct 7 2016

Ipsos Marketing has launched a new tool called 'LIFE Path', providing a modular approach to path-to-purchase understanding that uses social media intelligence, passive metering, and qual and quant research. More

WGSN Launches Insight Resource and Content Team

Oct 5 2016

In New York, fashion trend analysis and forecasting specialist WGSN has launched a dedicated resource for trends across consumer insights, retail strategy, marketing, and innovation; supported by a global editorial team which will focus on building content and expertise for the product. More

Nielsen Segments 'Intercultural Affinity'

Oct 5 2016

Nielsen has partnered with cross-cultural insights provider EthniFacts to launch a tool called the 'Nielsen Intercultural Affinity Segmentation', designed to help marketers understand how the multicultural landscape is influencing a broader set of consumers across the US. More

Harris Interactive Fires Up Concept Express

Oct 4 2016

In London, Harris Interactive has launched a 'rapid concept testing service' called Concept Express, with one option offering results within a day. More

Kantar Firms Launch Canadian ShopperSpective

Sep 29 2016

Kantar Retail and Kantar TNS have partnered to launch an insights solution called the Canadian ShopperSpective, tracking shopper behavior and preferences in the Canadian retail market. More

Blauw Research Launches SPRINT NPD Solution

Sep 28 2016

Netherlands-based online specialist Blauw Research has launched a new solution called SPRINT, to help teams and organisations access the right consumer insights at any time during the product and service development process. More

NPD Partners with Real-Time Analysis Firm Neustar

Sep 27 2016

Researcher and information provider The NPD Group has announced a partnership with real-time analytics pioneer Neustar MarketShare, combining NPD's data with Neustar's modeling, planning and resource allocation solutions. More

Nielsen Catalina Partners with Facebook

Sep 27 2016

Purchase data and ad ROI analyst Nielsen Catalina Solutions (NCS) has announced an agreement with Facebook, allowing CPG marketers to use its data to measure the in-store sales impact of their Facebook ads. More

Harte Hanks Debuts Buyers' Journey Diagnostic Tool

Sep 22 2016

US-based direct marketing and targeting giant Harte Hanks has launched a tool called the 'Buyers' Journey Diagnostic Analysis', which aims to uncover what customers really want at various stages of their buying journey and how brands are delivering on these desires. More

New Tool Matches Visual Style to Audience Appeal

Sep 22 2016

In the US, audience testing and matching specialist Visual Targeting has launched a research solution called cleOpatra, to help marketers decide which visual style will appeal most to their target audience. More

Kantar and SMI Link for Virtual Shopping Launch

Sep 21 2016

Shopper insight specialist Kantar Retail has partnered with eye tracking firm SensoMotoric Instruments (SMI), to create a virtual shopping experience that provides shopper data via a controlled environment. More

Nielsen and Vision Critical in Insight Partnership

Sep 20 2016

Nielsen has partnered with research and technology firm Vision Critical, promising clients the ability to extract additional value from their insight communities and better understand their customers. More

Ipsos Debuts Global Business Influencers Survey

Sep 20 2016

Ipsos has launched its first syndicated Global Business Influencers (GBI) survey, looking at the media, business, financial, luxury and travel habits of senior executives across the US and fifteen countries in Europe and Asia. More

Pollfish Adds Profiling Feature

Sep 20 2016

New York-based mobile survey network Pollfish has launched a feature for its user results page, which allows marketers to create profiles of their target customers and compare them with the firm's network of more than 300 million consumers. More

QuickSurveys Suite Adds 'PowerConcept' Tool

Sep 19 2016

Toluna has added a concept testing tool, PowerConcept, to the Automated Insights suite within its QuickSurveys platform More

Mustard's New Recipe for Product Development

Sep 19 2016

In the UK, Mustard Research has launched the 'Popcorn Innovation Process', a 3-stage approach to new product development work in consumer and B2B markets. More

MARU/VCR&C Launches Qual Insights Arm

Sep 16 2016

Technology and communities business MARU/VCR&C has launched a new Qualitative Insights arm, which will make use of a broad range of online technologies to probe deeper into consumer behavior. More

The End for Nielsen's Paper-based TV Diaries

Sep 15 2016

Nielsen has set out plans to introduce all-electronic measurement for local TV ratings across all 210 of the USA's designated market areas (DMAs) by mid-2017 - and to stop using paper-based TV diaries early the following year. More

Ipsos Gets Expanded UK Outdoor Industry Contract

Sep 15 2016

In the UK, outdoor advertising audience research body Route has commissioned Ipsos Connect UK to undertake an expanded and renewed six-year research project, providing data to the outdoor industry until 2023. The new contract, funded by an injection of £20m, begins on 1st April 2017. More

Nielsen in Deal to Tap Sainsbury's Data

Sep 15 2016

Nielsen has partnered with i2C - the joint venture between Sainsbury's and Nectar card owner Aimia - to combine the latter's shopping data with Nielsen Marketing Cloud's consumer and media data, and provide brands with an omnichannel view of customers. More

Nielsen Debuts CPG Space Optimization Tool

Sep 12 2016

In the US, Nielsen has launched an 'Assortment and Space Optimization' (ASO) tool, which merges real-time retailer and market data with space-aware analytics, to ensure each product within a category is allocated the optimal space needed to maximize its performance. More

Kantar Adds Prefix to Create Unified Brand

Sep 9 2016

WPP's data investment management division Kantar has re-branded its twelve operating businesses with a unifying prefix, for example 'Kantar TNS' and 'Kantar Millward Brown'. The exception is digital data collection specialist Lightspeed GMI, which now reverts to its original name Lightspeed. More

Ipsos Launches Sense*Suite for Product Development

Sep 6 2016

Ipsos division ProductQuest has launched a consumer-centric approach called Sense*Suite, to help guide clients' early stage product development initiatives. More

Partners 'Close Online to Off-Line Loop'

Sep 5 2016

New York-based location intelligence firm xAd has announced a partnership with Chinese marketing data specialist AdMaster, to provide a measurement solution linking mobile campaign delivery to physical store visits. More

DataMentors Debuts Auto Consumer Targeting Tool

Sep 1 2016

US business intelligence specialist DataMentors has launched a solution offering automotive dealerships the chance to target consumers during the actual 48 - 72 hour period when they are making a car buying decision. More

New Tool Tracks Mobile Gamer Behavior for Casinos

Sep 1 2016

Mobile technology company JOINGO has launched an analytics and business intelligence tool, to provide casino gaming industry clients with insights into the behavioral patterns of their mobile customers. More

Cannabis Data Firm Launches Consumer MR Division

Aug 31 2016

Colorado-based cannabis industry data and insight provider BDS Analytics has launched a consumer research division, dedicated to conducting studies to help better understand the range of people who buy and consume marijuana. More

Ipsos Partners to Delve Deeper into Behavioral Economics

Aug 25 2016

Ipsos has partnered with two centers at Yale University and senior insight figures in a number of top consumer companies to launch a new behavioral economics body, The YCCI-Ipsos Think Tank. More

NPD Merges Luxury Tracking into Softlines Business

Aug 23 2016

In the US, retail information firm the NPD Group is combining its luxury tracking services with its 'Softlines' unit, following the departure of luxury tracking President Fred Levin. More

ShopAdvisor Upgrades Product Suite

Aug 23 2016

Proximity marketing and analytics firm ShopAdvisor has enhanced its Product Intelligence, Context Intelligence and Shopper Intelligence products, while adding new features to its appNET and Retail Partner Program. More

Freesat Launches Live TV Audience Measure

Aug 22 2016

In the UK, subscription-free satellite TV provider Freesat has launched a live audience measurement service, which shows viewer behaviour across channels and programmes gathered from more than 100,000 connected set-top boxes. More

Digital Signage Targeting Tool Launched

Aug 22 2016

Android-based digital signage company NoviSign has hooked up with analysis firm Seemetrix to launch a solution which ensures an ad reaches its target audience, while analyzing consumer reactions in real-time. More

Wiser Launches PurchaSCIENCE Model

Aug 18 2016

In the US, marketing consultancy Wiser Marketing Group has launched a proprietary ethnographic and behavioral modeling methodology called PurchaSCIENCE, to help clients better understand the brand/consumer relationship. More

Adelphic Debuts Cross-Device Targeting Tool

Aug 18 2016

Cross-device ad targeting and analytics specialist Adelphic has launched a solution called Behavior Graph, through which users can identify, engage and target relevant consumers. More

Partners Target App User Experience

Aug 16 2016

App metrics firm Apteligent has integrated its product with the Leanplum mobile marketing platform, providing users with a combined solution for reducing app churn and retaining customers. More

Airbnb Opens Innovation Studio

Aug 4 2016

Accommodation rental marketplace Airbnb has launched an innovation and design studio called Samara, tasked with developing new ideas and services to support its community. More

PlaceIQ Adds MasterCard Location-Based Payer Insights

Aug 4 2016

New York-based location intelligence firm PlaceIQ has enhanced its technology with the addition of location-based spending data from MasterCard's insights arm MasterCard Advisors. More

Brand Metrics Consultancy PANIC Launches in NYC

Jul 29 2016

Brand identity and media relations firm PUBLIC NYC has spun off its PANIC Brand Metrics perception measurement solution into a separate consulting practice with the same name. More

DataMentors Debuts Car Buyer Targeting Tool

Jul 29 2016

US firm DataMentors has launched a mobile marketing solution called Relevate Signals, to enable automotive dealerships to target actual customers during the 48 to 72-hour period when they are making a car buying decision. More

comScore Rolls Out Enhanced Plan Metrix in US

Jul 27 2016

comScore has enhanced its monthly syndicated Plan Metrix solution in the US, with the addition of mobile data insights, combining online behavior data and detailed off-line information. More

Nielsen Book Opens ISBN Store

Jul 26 2016

In the UK and Ireland, publishing data analyst Nielsen Book is launching an online site called the 'ISBN Store', where publishers and self-published authors can purchase ISBNs (International Standard Book Numbers) and related services. More

New Consultancy to Serve Emirates Restaurants

Jul 25 2016

Dubai-based management consultancy UAE Business Solutions (UBS) is launching a restaurant consultancy division, which will offer market research, feasibility studies, support, planning and strategy for new and existing eateries. More

Portland Sets Up Retail and Travel Research Unit

Jul 21 2016

In the UK, branding and retail design consultancy Portland Design has launched a standalone unit, offering consumer insights and trends for the retail, travel and leisure industries. More

NPD Group Adds GfK MRI Data to BrandLink

Jul 20 2016

In the US, retail information firm The NPD Group has added data from consumer and media research specialist GfK MRI to its BrandLink tool, to help users predict the likelihood that a celebrity will resonate with fans of specific brands. More

Future Thinking Debuts Behaviour Change Model

Jul 20 2016

UK agency Future Thinking has launched an approach which promises to quantify, predict and explain a consumer's likelihood to alter their current behaviour. More

Kinesis Co-founder to Lead New Research Firm Cannabiz

Jul 19 2016

A new marijuana market research and tracking firm called Cannabiz Consumer Group has launched in the US, where it has hired Kinesis Survey Technologies co-founder Leslie Townsend as Chief Executive Officer. More

Grass Roots and QuestBack Debut Tune Feedback Tool

Jul 19 2016

Mystery shopping and performance improvement firm Grass Roots has teamed up with Enterprise Feedback Management (EFM) specialist QuestBack to launch a packaged survey solution called Tune, to enable brands to listen to and act on customer feedback. More

MaritzCX Launches Social Media Response Tool

Jul 15 2016

Customer experience software and services provider MaritzCX has launched a solution called SocialCX, through which CX professionals can manage and increase positive reviews on social media. More

UberMedia Debuts 'Optimal GeoSpace' Targeting

Jul 14 2016

US-based mobile insights and ad platform UberMedia has launched a location data targeting and measurement tool called Optimal GeoSpace. More

Research Now Opens Eye Care Panel

Jul 13 2016

Research Now has launched an eye care panel covering the US, Canada, UK, Spain, Italy, France and Germany. It comprises more than 450,000 patients who suffer from eye diseases or complications such as dry eye syndrome, glaucoma, cataracts, and other visual impairments. More

NPD Launches Digital Games Tracking Service

Jul 12 2016

Retail information firm the NPD Group has launched the 'Digital Games Tracking Service', to provide the US gaming industry with publisher-sourced SKU-level data on digital game sales, aggregated from the participants of a digital panel. More

Maru/edr Debuts Visual Semiotics Research Tool

Jul 12 2016

UK-based Maru/edr - previously known as eDigitalResearch - has launched a digital visual semiotics research tool, to measure and quantify customers' emotional response to brands and products. More

Research Now in US Shopper Intelligence Deal

Jul 12 2016

Research Now has partnered with category management and shopper insight specialist Lucros Partners, and will sell its Shopper Intelligence platform in the US. More

SMI's Automated Eye Tracker Launches Out of Beta

Jul 11 2016

In Germany, computer vision technology developer SensoMotoric Instruments (SMI) has launched its ASGM analysis solution for mobile eye tracking out of private beta. More

Catalina Launches Campaign ROI Evaluation Tool

Jul 8 2016

In the US, point-of-sale data giant Catalina has launched a marketing planning app, which taps into insights from 260 million shopper IDs and sixteen billion shopper transactions to help CPG brands and retailers understand their marketing campaign return on investment (ROI). More

PissedConsumer.com Releases Comparison Tool

Jul 8 2016

Market research firm Opinion Corp's consumer complaint site PissedConsumer.com has released an online tool, to enable consumers to compare multiple companies, their products and services based on customer feedback. More

Kantar Worldpanel in Facebook Ad Assessment Deal

Jun 23 2016

Shopper behaviour division Kantar Worldpanel has formed a global partnership with Facebook, integrating the latter's data on mobile ad exposure data with the former's Consumer Mix Model (CMM) service. More

HCD Rolls Out 'Mood Mapping' Technique

Jun 23 2016

Neuroscience specialist HCD Research has launched a product optimisation model, using three-dimensional 'Mood Mapping' - measurement and assessment of consumers' emotional responses based on unconscious physiological changes. More

KPMG Launches Insight and Innovation Centres in Aus

Jun 22 2016

Professional services and consulting giant KPMG is to open an Innovation Lab in Sydney, Australia, and two clients Insight Centres in Sydney and Melbourne, starting in September this year. More

Nielsen Integrates Key Panel Data to Enhance N-Score

Jun 22 2016

Nielsen has enhanced its N-Score celebrity influence tracking tool, adding a 'Fan Affinity' score which it says will provide a 360 degree view of the media consumption and purchasing habits of fans. More

Condé Nast Tool Links Buying to Media Consumption

Jun 21 2016

Magazine publisher Condé Nast has launched Spire, an ad targeting and optimisation solution powered by the data and insights platform of its sister company 1010data. More

IRI Extends Natural Products Partnership

Jun 20 2016

Retail data giant IRI has extended its long-running partnership with natural, organic, and specialty products insight provider SPINS, to launch a new Shopper Intelligence solution for natural retailers. More

Launch for BrainJuicer's System 1 Creative Agency

Jun 17 2016

BrainJuicer has officially launched its 'System1 - Feel More: Buy More' creative agency, which taps the group's work in behavioural science and its belief that the emotional, instinctive 'System 1' brain trumps the rational, evaluative 'System 2' brain when consumers make brand choices. More

Flat Panel Display Analysts Launch New Firm

Jun 16 2016

Ross Young, the founder of flat panel research specialist DisplaySearch, and former LG Philips Display exec Bob O'Brien have set up a new market research firm called Display Supply Chain Consultants (DSCC) in Austin, Texas. More

xAd Launches Store Visit Analysis Platform

Jun 16 2016

In the US, ad targeting specialist xAd has launched a real-time location intelligence platform called MarketPlace Discovery, which provides visual insights into foot traffic behavior in the physical world. More

Nielsen Catalina Launches CPG Benchmarks

Jun 15 2016

In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has released what it describes as the 'first ever' consumer packaged goods (CPG) industry benchmarks for return on advertising spend (ROAS) and sales productivity metrics across media type. More

Simmons Adds TV Viewing Data to National Consumer Study

Jun 15 2016

US-based Simmons Research has integrated national TV viewing data into its National Consumer Study (NCS). More

Facebook Debuts Store Visit and Sales Measures

Jun 15 2016

Facebook has launched three new solutions intended to drive people to brick and mortar shops and measure the number of shop visits and in-store sales following a Facebook mobile ad campaign. More

New Nielsen Video Ad Tool Combines Neuroscience Methods

Jun 14 2016

In the US, Nielsen Consumer Neuroscience has launched a suite of tools called Video Ad Explorer, which uses a variety of neuroscience technologies to predict in-market consumer sales and behavior. More

LiveRamp Links Facebook Ad Campaigns to Off-line Sales

Jun 14 2016

Customer data 'onboarding' specialist LiveRamp has integrated with Facebook, to enable users to uncover the link between the latter's ad campaigns and off-line sales, whether in stores, branch offices, contact centers or other brick-and mortar locations. More

GroupM Puts Arrow Behind Target

Jun 10 2016

In Minneapolis, WPP's GroupM has set up Team Arrow Partners, an agency combining analytics with creative media thinking and focused on servicing retailer Target. Jason Harrison moves across from Gain Theory to take the CEO role, while Nicole Pomerleau becomes Chief Client Officer. More

Commercial Vehicles Sector Gets New Research Body

Jun 10 2016

In the US, commercial vehicle association the HDMA has announced the setting up of a new research body as a successor to the Automotive Market Research Council, which was shuttered last December. Past AMRC Chair Adrian Ratza of Hino Trucks will chair the new body. More

New Spending Confidence Index Launches

Jun 8 2016

In the US, Prosper Insights & Analytics has partnered with MacroSavvy to develop an index of consumer confidence and sentiment called the Spending Confidence Index, which integrates psychological and behavioral factors affecting spending. More

Blueshift Launches Personalization Solution

Jun 8 2016

San Francisco-based ad targeting specialist Blueshift has launched a solution to help marketers build personalized recommendations based on real-time interactions at an individual customer level. More

SkyTeam Launches Passenger Feedback App

Jun 7 2016

Global airline alliance SkyTeam has launched a customer feedback tool called the SkyPriority Audit App, through which passengers can rate their travel experience. More

ABC and Nielsen Launch Indian Digital Measure

Jun 7 2016

In India, newspaper and magazine circulation measurement body the Audit Bureau of Circulations (ABC) has partnered with Nielsen to launch a solution for accredited digital measurement. More

Near Launches Allspark Location-based Audience Measure

Jun 6 2016

Location intelligence platform Near has launched a tool called Allspark, which uses public and proprietary data sets to enable users to visualise and analyse audience location, behaviour, demographic and interest-based data. More

GeoPoll, Kantar and Cuende to Measure Pan-African OOH

Jun 3 2016

Audience research agencies GeoPoll, Kantar Media and Cuende have launched a product called 'Pan-African OOH', providing a regular measure of out-of-home (OOH) media consumption across the continent. More

Market Force Debuts Eyes:On Mystery Shopping App

Jun 3 2016

US-based customer experience management specialist Market Force has launched a mystery shopping app called Eyes:On, through which shoppers can view available assignments in their area, and submit shopping audits from their mobile devices. More

AKA Launches Theater Research Business

Jun 1 2016

In New York, full service ad agency AKA has launched a research business called Show & Tell Broadway, using online surveys, in-person focus groups, and other tools to provide insights into how theatergoers interact with brands. More

NPD Adds US Cycling Market Data

Jun 1 2016

Retail information provider The NPD Group has expanded its tracking service with the addition of data about the US cycling market. More

Future Thinking Launches 'Skin Deep' Measure

May 31 2016

UK agency Future Thinking has launched a new approach called Skin Deep, using the technique of galvanic skin response to gauge consumer emotions. More

Actûrus Creates Brandvantage Brand Equity Tool

May 27 2016

In the US, insights consultancy Actûrus has launched a tool called Brandvantage, which incorporates consumer attitudes and behavior data to enable brands to measure equity at the 'occasion' level. More

Telmetics Tool Links Calls to Social Media Ads

May 27 2016

In Canada, call and conversation analytics firm Telmetrics has introduced a methodology called 'Social Dynamic Number Insertion', which attributes phone calls to specific social media ads, and enables marketers to build detailed customer profiles. More

Revelator Launches Playlist Analytics Service

May 24 2016

Music industry execs have a new tool with which to assess the potential and performance of tracks and artists, courtesy of Israel-based tech platform Revelator. More

Wakoopa Launches Behavioral Data Marketplace

May 23 2016

Amsterdam-based passive metering technology firm Wakoopa - now a subsidiary of GfK - has launched a marketplace giving researchers access to behavioral data on a global scale. More

Sports Research Agency Launched

May 23 2016

In the UK, two veteran sports researchers have set up a new full service agency focused on the sector. Jack Murray was most recently Head of MR at Kantar Sport, while Michael Stone led research at Sports Marketing Surveys. More

Cross Marketing Launches Virtual Store Environment

May 23 2016

Tokyo-based Cross Marketing Group (CMG) has launched a service called Virtual Insight 360° View, which builds a panoramic virtual store space from images and videos of an actual store, to provide an environment for surveying and observing participating shoppers. More

emma Adds Magazine Impact Measure

May 17 2016

Australian industry body The Readership Works has added a media planning tool to its 'emma' cross-platform audience insights and readership survey, allowing planners to track the 'complete' readership of magazines over time. More

Connexity Enhances AudienceView

May 17 2016

US marketing services company Connexity has enhanced its audience segmentation platform AudienceView, with a combination of online behaviour data collected by Hitwise and thousands of survey-based audience attributes from Simmons Research. More

Intalytics and Cuebiq Form Mobile Data Partnership

May 16 2016

Predictive analytics specialist Intalytics and location intelligence firm Cuebiq have announced a partnership which will integrate large, proprietary mobile datasets into predictive analytics solutions to help retailers with marketing plans and decisions, including the location of new stores. More

Nielsen Launches Mobile Game Tracking

May 13 2016

Nielsen has launched an online measurement platform called Mobile Game Tracking (MGT), to provide data and insight into the performance and consumer sentiment surrounding mobile game titles. More

ShopperTrak and FootFall Launch Global Traffic Index

May 12 2016

Sister agencies ShopperTrak and FootFall have launched what they describe as the retail industry's first Global Traffic Index, tapping their vast database of retail behavior to provide insight into the number of shoppers visiting stores and shopping centres. More

Adobe Adds PlaceIQ Location Data to Audience Platform

May 11 2016

Marketing software giant Adobe has added PlaceIQ's tools into its Audience Manager platform, to provide clients with access to location-based consumer audience data, measurement and analytics. More

Effective Measure Expands in Africa

May 10 2016

Digital audience, brand and ad effectiveness analyst Effective Measure has expanded its coverage of the African media market into Kenya, Nigeria and Ghana, where it says there are 129.9 million Internet users. More

Ipsos Launches InnoConstruct Concept Test Tool

May 9 2016

Ipsos innovation and forecasting business InnoQuest has launched a concept development tool, InnoConstruct, which promises to optimize products, simulate and compare scenarios, and help differentiate new offerings. More

New Omnibus Offers Neuroscience 'Snapshot'

May 9 2016

Research technology provider Interactive Video Productions (IVP) has unveiled a 'Neuro Omnibus for Video Testing', allowing researchers to put their video in front of an audience of consumers and track their subconscious response. The Omnibus is supported by HCD Research. More

Lightspeed GMI Rolls Out Panel Overlay Service

May 9 2016

Lightspeed GMI has announced the US launch of a service called AmplifyR Appends, consisting of consumer datasets tied to an online survey panel. More

UberMedia Launches Cross-Media Local Visit Measure

May 5 2016

US-based mobile insights and advertising platform UberMedia has launched a new service called Cross-Media Local Visit Measurement (xLVR), helping marketers to assess how their media investments are driving foot traffic. More

Nielsen Unveils Ambitious 'Total' Data Solution

Apr 27 2016

Nielsen has launched a new service, the Total Channel Solution, promising its clients the ability to 'unify' all their data sets - proprietary and third party, across multiple platforms - and get 'a full picture view of all factors affecting their business '. More

RED C Crosses the Irish Sea for London Launch

Apr 26 2016

Dublin based agency RED C Research & Marketing Ltd has opened a UK office, in Soho, London. RED C Research UK Ltd is a joint venture between the agency and Richard Barton and Charlotte Butterworth, both of whom left MD roles at Future Thinking in February. More

Gongos Partners with Consumer Trends Specialist

Apr 26 2016

US researcher Gongos has formed a strategic partnership with Minneapolis-based consumer trends specialist Panoramix Global. The firms aim to provide corporate clients with a holistic understanding of the forces shaping their business including cultural context, business environment and consumer insights. More

Videology Strengthens Nielsen Links

Apr 25 2016

TV and online ad targeting specialist Videology has extended its relationship with Nielsen to include audience segments from the latter's eXelate subsidiary, allowing better cross-screen segmentation. More

CNBC Hires Evans for 'Catalyst' In-House Agency

Apr 22 2016

News broadcaster CNBC has launched an in-house commercial agency called CNBC Catalyst, with a focus on delivering research and data to help brands shape their campaigns. To help drive this effort, the firm has hired media researcher David Evans as Head of Data and Insight. More

Go2mobi and Placed Link for 'Mobile Moments' Insights

Apr 22 2016

Mobile audience targeting platform Go2mobi has partnered with location-based ad targeting firm Placed, to provide insight into 'mobile moments' that drive engagement, foot traffic and in-store revenue. More

WPP Firms Link Digital Ad Sales and Brand Benefits

Apr 21 2016

In the UK, WPP firms Millward Brown and Kantar Worldpanel have partnered to develop a new solution called Sales Insights, which allows clients to evaluate digital marketing campaigns simultaneously on two measures: brand uplift and actual sales. More

NPD Launches Diamond Tracking Service

Apr 21 2016

In the US, retail information firm The NPD Group has launched a new service to provide measurement of diamond sales in the fine jewelry market. More

IRI Launches eCommerce Measurement Service

Apr 21 2016

In the US, retail and healthcare data giant IRI has launched an eCommerce measurement and tracking service called E-Market Insights. More

Eyeota Deal Taps 'Industry Standard' of TGI

Apr 18 2016

Kantar Media has today announced a partnership with local audience data provider Eyeota. Beginning in the UK, the deal will give advertisers and media buyers access to pre-defined segments built from the research firm's TGI consumer and media study, for use in online ad targeting. More

Publisher NAPCO Hires for New Research Offering

Apr 18 2016

Philadelphia-based b2b firm NAPCO Media has appointed a Director of Research, former Forrester analyst Nathan Safran, to lead a newly created market intelligence unit, NAPCO Research. More

Kochava Launches 'First' Chatbot Measure

Apr 15 2016

US-based mobile campaign attribution analytics and optimization firm Kochava has launched a measurement support service for chatbots - artificial intelligence software which converses with humans via voice or text. More

Nielsen and Profitero Link Shelf Analytics, Sales Data

Apr 15 2016

Nielsen and eCommerce analytics company Profitero have partnered to incorporate the latter's Digital Shelf 360 suite into the former's eCommerce offering, allowing FMCG manufacturers to correlate digital shelf analytics with actual sales data. More

Vyking Tool Targets Ads Based on Facial Expression

Apr 14 2016

In London, video ad tech and emotion analytics platform Vyking has launched a suite of tools called ReactivAds, which deliver personalized ads based on real-time analysis of facial expressions. More

Bridg Launches Restaurant Customer Tracker

Apr 13 2016

Marketing software firm Bridg has launched a service called Reveal, to enable restaurant operators to identify and segment customers, and to track behavior such as visit frequency patterns and spend per visit. More

Data Science at Heart of New OMG Network

Apr 11 2016

Media services division Omnicom Media Group (OMG) has unveiled a new data-driven marketing agency network, Hearts & Science; and appointed Scott Hagedorn - formerly Chief Executive of its analytics division Annalect - as its CEO. More

New NPD Approach Puts Dollar Value on Product Features

Apr 8 2016

Retail information provider The NPD Group has introduced an approach for identifying the value in dollars of individual product features, to help manufacturers and retailers make more informed product development and marketing decisions. More

Firms Track In-Store Impact of Influencer Campaigns

Apr 8 2016

In the US, TapInfluence and Nielsen Catalina Solutions (NCS) have announced they are working together to help CPG brands measure the in-store sales impact of their influencer marketing campaigns. More

Geofeedia Adds Enterprise-Level Location Platform

Apr 7 2016

In the US, location intelligence specialist Geofeedia has launched an enterprise version of its platform, through which organizations of all sizes can predict, analyze and act on geotagged posts from social media networks such as Instagram, Twitter and YouTube. More

SurveyMonkey Launches App Insights Product

Apr 6 2016

US-based DIY research company SurveyMonkey has launched a mobile app insights platform, providing app publishers with data on more than a thousand mobile apps ad well as the overall app economy. The launch follows the acquisition of app data start-up firm Renzu. More

Mediabase and Shazam Develop New Music Charts Service

Apr 6 2016

Music industry web site Mediabase, which offers airplay charts and analysis, has announced a partnership with music recognition and content sharing app Shazam, and will offer weekly analysis of the latter's top songs in the US, Canada and Europe. More

Facebook, dunnhumby Partner to Link Ads and Sales

Apr 5 2016

Facebook has teamed up with Tesco's data business dunnhumby to tie ads on the social network in with off-line sales. More

Former Hall & Partners Execs Launch New Agency

Apr 4 2016

Four former Hall & Partners execs have launched a new London-based qualitative agency called Compton+Dean, focusing on brand and communications research. More

DISH STB Data First to Be Added to Nielsen Panel

Apr 4 2016

Nielsen has signed a multi-year agreement with cable and satellite television group DISH Network, to add the latter's aggregated set-top-box (STB) data to its National and Local TV ratings service. Nielsen says this is the first nationwide dataset to be calibrated with its panel. More

Pitney Bowes Unveils 'Single Customer View'

Apr 4 2016

In the US, technology firm Pitney Bowes has launched a 'Single Customer View' software feature, to help organizations understand their customers in real-time across all channels of engagement. More

New Tool Assesses Value of Travel Customers

Apr 4 2016

Travel data specialist ADARA has launched a new metric called the Traveler Value Score, to enable travel marketers to measure the potential value of a customer based on their spending over time. More

IVP Launches Remote Eyetracking Solution

Mar 31 2016

In the US, Interactive Video Productions (IVP) has launched a remote eyetracking tool called MobiLAB ET Online, allowing survey respondents to participate in studies from anywhere with a webcam and Internet access. More

New IRI Tool Measures Impact of Advertising on Sales

Mar 30 2016

Retail and healthcare data giant IRI has introduced a solution which links media exposure to actual off-line purchases down to the specific product and household level, in order to determine which digital media is most effective with target audiences. More

Adobe Launches Cross-Device Targeting Co-op

Mar 24 2016

Adobe has launched a membership network for brands to share ideas about understanding their consumers, and delivering personalized experiences across devices at scale. More

The Sound Launches Filmmaking Division

Mar 24 2016

Strategy and innovation agency The Sound has launched a dedicated content division called The Sound Media, which will harness the firm's anthropological and filmmaking expertise to produce documentaries and culture-focused content. More

J.D. Power Rolls Out Vehicle Safety Data App

Mar 23 2016

In the US, automotive research specialist J.D. Power has developed an online app called SafetyIQ, to help auto industry users analyze vehicle safety data. More

GfK and Eyeota in Regional Ad Targeting Deal

Mar 23 2016

GfK has partnered with local audience data specialist Eyeota, to make its regional purchasing power data available to advertisers in the UK and Europe, and help them tailor their online ads to specific income target groups by region. More

Q-nomy Launches Customer Journey Analysis Tool

Mar 23 2016

In London, digital customer experience software firm Q-nomy has launched a solution called Q-Flow Insight, to enable retailers and service providers to analyse customer journeys in physical stores and across online and mobile platforms. More

Microsoft Rolls Out Video Pulse Audience Measure

Mar 22 2016

Microsoft has launched a service called Video Pulse, to help market researchers, political campaigners, brands and movie studios measure the recorded reactions of audiences and customers to ads, political campaigns or other digital content. More

GroupM Taps Kantar Tools for LIVE Panel Launch

Mar 21 2016

WPP is linking the panels and other data sources of its Kantar / DIM division with the expertise and planning tools of its GroupM media investment management division, to launch LIVE Panel. The new consumer and media insight solution will help advertisers develop and measure 'precise and targeted' media plans. More

Mobile Data Added to TGI Clickstream

Mar 18 2016

Kantar Media has enhanced its TGI Clickstream study with the addition of metered consumer mobile behaviour, including phones and tablets. More

Cross-Platform Launch for Nielsen Catalina and Time

Mar 16 2016

Shopper insights specialist Nielsen Catalina Solutions (NCS) and media giant Time Inc. have teamed up to launch a cross-platform ad measurement tool, tracking the quantifiable in-store sales impact of campaigns across print, digital and TV. More

Pulsar Launches 'Dashboard' Automotive Insights Study

Mar 11 2016

Cello's social media intelligence division Pulsar has launched a quarterly study called 'Dashboard', to uncover insights around car brands and their digital audiences. More

Toluna Adds Attitude Tool to QuickSurveys

Mar 10 2016

Online community and survey tech provider Toluna has added a tool called PowerAttitudes to its QuickSurveys DIY survey platform, to enable marketers to generate 'immediate insights' on the consumer attitudes driving usage and purchase behavior. More

HCD and IVP Integrate Sensory and UX Services

Mar 9 2016

In the US, neuroscience research specialist HCD Research has partnered with testing lab provider IVP to offer integrated sensory research and user experience (UX) services. More

IRI and Capture to Track In-Store Marketing Effects

Mar 8 2016

In the UK, retail and healthcare data giant IRI has partnered with retail media agency Capture, to enable supermarkets and brands to track the real-time effects of their in-store marketing material. More

Sagaci Research Opens Office in Angola

Mar 2 2016

Sagaci Research has opened an office in Luanda, Angola - its second base in Portuguese speaking Africa after the opening of the Maputo, Mozambique office in 2014. More

Clear Channel Debuts RADAR OoH Research Tools

Mar 2 2016

Outdoor ad company Clear Channel Outdoor Americas (CCOA) has launched a suite of research, data and analytics tools called RADAR, to help advertisers and agencies reach their target audiences and measure the impact of their Out-of-Home (OoH) campaigns. More

NPD Launches Pre-Market Forecasting Service

Mar 2 2016

In the US, retail information firm The NPD Group has introduced a pre-market sales forecasting service, which can be used to assess and improve the sales potential of new and revamped products and services before they are launched. More

Millward Brown and GutCheck in Copy Testing Partnership

Mar 1 2016

Millward Brown has partnered with on-demand online community specialist GutCheck to launch a qualitative tool called Pre-LinkNow, which offers a copy-testing framework to help marketers better understand ad performance. More

Conquest Debuts Charismatix 'Brand Love' Measure

Mar 1 2016

UK agency Conquest is launching a 'brand love' measurement tool called Charismatix, which combines avatar-led online technology with cognitive science and enhanced implicit testing to understand what links customers to brands, advertising and products. More

Nielsen Expanding eCommerce Measures to US

Feb 24 2016

Nielsen is expanding its eCommerce measurement solution to the US market, to serve the needs of both retailers and manufacturers. The solution will be integrated into Nielsen's current measurement services and will be available to US clients later this year. More

SLI Debuts eCommerce Site Interaction Measure

Feb 23 2016

In the US, retail services specialist SLI Systems has introduced a dashboard that measures how customers interact with retail eCommerce sites. More

BARC and TAM Prepare 'Meterology' JV Launch

Feb 12 2016

In India, TV rating body BARC and Nielsen/Kantar joint venture TAM India have formally launched their meter management company, Meterology Data Pvt Ltd. (MDL). BARC will have full control with a 51 percent stake in MDL, while TAM India will own 49 percent. More

Touchstone Opens Virtual Reality Research Arm

Feb 12 2016

In the US, consumer technology-driven market research firm Touchstone Research has launched a new division called Touchstone VR, to provide MR services to the virtual reality and augmented reality (VR/AR) industries. More

European Launch for IRI Holistic Retail Solution

Feb 11 2016

US consumer data giant IRI has expanded its retail offer in Europe with the launch of a solution called IRI Holistic Retail Solution (IRI HRS), combining analytics from many retail data sources in a single unified platform. More

GuestMetrics Upgrades Analytics Offer

Feb 10 2016

Cambridge, MA-based GuestMetrics, which provides Point-of-Sale transaction analytics and insights for the food & beverage, hospitality and financial services sectors, has announced a new analytics platform and dashboard. More

New Name and Data-Based Launch for Incentives Firm

Feb 10 2016

Incentive software platform 360incentives has changed its name to 360insights, and launched a new service called the Channel Success Platform. The firm recently announced it had secured $10m in funding to support development of its predictive analytics offering. More

fiftyfive5 Branches Out with Senior Shopper Hires

Feb 2 2016

In Australia, insights consultancy fiftyfive5 has expanded into retail strategy, category management and shopper insights, appointing Sue Temple as Director Shopper and Category, and Peter Firth as a Consultant. More

Unmetric Launches Social Media Brand Tracking Tool

Feb 2 2016

New York-based social media intelligence firm Unmetric has launched a data visualization platform called 'Track', to enable marketers to follow brand competitors on social media in real-time. More

Shoppercentric Launches 'Shopper Stock Take' Index

Feb 2 2016

In the UK, retail behaviour specialist Shoppercentric has introduced an annual study called the 'Shopper Stock Take' index, tracking consumers' thoughts and feelings about the grocery retail sector. More

IRI Partners with Intent Marketplace Yieldbot

Feb 1 2016

Consumer data giant IRI has allied with Yieldbot, which offers publishers a marketplace to monetise real-time data about the purchase intent of their visitors. The deal will help connect online campaigns to in-store sales, and analyse the relationship between the two. More

Matt O'Grady Becomes CEO of Nielsen Catalina

Jan 28 2016

In New York, Nielsen has promoted Matt O'Grady to the position of Chief Executive Officer of its shopper insights specialist Nielsen Catalina Solutions (NCS). More

New App Allows Consumers to Trade their Information

Jan 25 2016

In London, start-up company people.io is trialling an app allowing consumers to trade information about their tastes and preferences for credits, exchangeable for goods or services. More

Nielsen CGA Rolls Out US Alcohol Sector Brand Index

Jan 22 2016

Drinks sector joint venture Nielsen CGA has launched an on-premise measurement service for US alcohol beverage clients, called Brand Index. The service is already available to European clients. More

Prism Launches In-Store Data App

Jan 22 2016

San Francisco-based retail analytics specialist Prism has launched a mobile app called simply Insights, providing retailers with real-time data about store performance, as well as low bandwidth imagery from store cameras, on their iOS and Android devices. More

ThinkNow Adds African-American and Asian Research

Jan 21 2016

ThinkNow Research, which until now focused purely on the US Hispanic consumer segment, has expanded its coverage to include African-American and Asian demographics. More

Nielsen Adds Facebook Chats to Twitter TV Ratings

Jan 20 2016

Nielsen is expanding its Twitter TV Ratings to include Facebook conversations, and has renamed the service 'Social Content Ratings'. The firm says it also plans to integrate Instagram at a later date. More

ShopperTrak Launches Advanced Data Platform

Jan 19 2016

US-based consumer behavior and location-based analytics specialist ShopperTrak has introduced a new Advanced Analytics platform, integrating multiple data sets to provide additional insights for retailers and mall owners. More

Anti-Fraud Buy and Real-Time Pricing Launch for IBM

Jan 18 2016

IBM has acquired Koblenz, Germany-based anti-fraud software firm IRIS Analytics, for an undisclosed sum; and simultaneously announced the launch of a cloud-based service for retailers, IBM Dynamic Pricing. More

Publisher Dennis Hires to Spin Off Car Owner Survey

Jan 18 2016

UK-based independent media company Dennis Publishing has appointed J.D. Power veteran Brian Walters as Director of Research and Insight, tasked with developing its Driver Power car ownership survey into a standalone brand. More

New Nielsen Practice Expands CEM Partnership

Jan 18 2016

In Europe, Nielsen has launched a Customer Experience practice, building on its alliance with CEM software firm ResponseTek and centred around the Nielsen Listening Platform, a real-time customer feedback platform the two announced a year ago. More

Ipsos Rolls Out Location-Based Services in AsiaPac

Jan 15 2016

Ipsos has rolled out its suite of location-based tools, powered by Google Consumer Surveys, in the Asia Pacific region. The initial launch covers Japan and Australia. More

JustEnough Adds Retail Insights Feature

Jan 14 2016

In the US, inventory optimization and demand planning software developer JustEnough has released a new feature called Customer Insights, to help retailers analyze customer data and help optimize assortments, promotions and pricing. More

Sadek Unveils Brand Measurement Tool

Jan 13 2016

London-based brand consultancy TransgressiveX has launched a proprietary tool called The Brand eXchange Power Survey, which analyses implicit (as opposed to rational) consumer response, to understand the impact of a brand at each point in consumer journeys. More

MediaCom Partners with Emotion Specialist Realeyes

Jan 12 2016

WPP agency MediaCom has set up a global partnership with emotional analytics specialist Realeyes, to incorporate emotion measurement technology into its content testing and media planning services. More

Partners to Use GPS Data for Shopping Mall Analysis

Jan 12 2016

Mobile location data platform UberRetail has teamed up with geospatial business intelligence consultancy B.I. Spatial and US shopping center data source Directory of Major Malls (DMM), to analyze shopping centers and malls using mobile device GPS data. More

dunnhumby Partners for Promotion Planning

Jan 5 2016

Customer data pioneer dunnhumby has announced a partnership with Aptaris, whose software manages and integrates clients' marketing and promotions management. Clients will gain new tools for scenario planning, forecasting and response measurement. More

First Insight Launches ForeSight Benchmarking Process

Dec 22 2015

First Insight, which helps brands incorporate the voice of the customer into the design of new products, has launched a new process called ForeSight, to help users measure their own product success rates and benchmark them against industry peers. More

Nielsen and BARTRENDr Launch 'Bar Moments'

Dec 18 2015

Nielsen has partnered with alcohol industry analytics specialist BARTRENDr to launch a real-time mobile insights tool called Nielsen Bar Moments, which will analyse conversations taking place among alcohol consumers at bars and social gatherings in real-time. More

MB and comScore Partner to Track Ad Impact

Dec 17 2015

Millward Brown and comScore have teamed up to connect validated ad viewing with changes in consumer behaviour, helping brands assess the performance of their digital advertising. The service will cover 'all markets outside the US, Canada and Taiwan'. More

New Tools Offer Detailed Analysis for Amazon Sellers

Dec 14 2015

Dublin, Ireland-based online store analytics provider Clavis Insight has launched a new service, Advanced Amazon Analytics (AAA), which includes technology to track activity, pricing and availability for client and competitor brands on the retail giant's one hour delivery app, Amazon Prime Now. More

PlaceIQ and IRI Link Location and CPG Data

Dec 10 2015

US consumer data giant IRI has partnered with location intelligence firm PlaceIQ to provide marketers with insights into shopping journeys, and to examine how information about off-line purchases can be used to target advertising. More

Latinum Launches Multicultural Consumer Data Tool

Dec 10 2015

In the US, member-based advisory company the Latinum Network has launched a platform called the Shared-Cost Insights Accelerator, through which companies can access data about America's multicultural consumers. More

GfK Upgrades Spex Access Service

Dec 10 2015

GfK has added 360-degree product view capabilities to its Spex Access suite of services, to provide shoppers with a more detailed look at items before making a purchase. More

VivaKi China Taps Site Data for Audience Targeting

Dec 10 2015

Publicis-owned digital intelligence network VivaKi China has partnered with web sites China Unicom, BabyTree and Alibaba, to access their data and provide an audience profiling / targeting service. More

Curtain Up for Rentrak 'Swift' Box Office Reporting

Dec 8 2015

Multi-screen measurement specialist Rentrak has launched a service called Swift, which provides the global movie industry with a single source of box office sales reporting data. More

Manthan Launches 'Retail Analytics' Package

Dec 3 2015

Manthan Systems, which develops business intelligence (BI) and analytics for the retail and consumer packaged goods sector, has launched a new tool called 'Retail Analytics' combining enterprise BI data and ad hoc analysis. More

Auto Sector WOM Deal for Keller Fay and Morpace

Dec 2 2015

Full service agency Morpace and influencer marketing specialist Keller Fay Group have partnered to offer word of mouth (WOM) advocacy and influencer research and consulting services to clients in the automotive sector. More

Tobii Launches 'First' Large Eye Tracking Panel

Nov 30 2015

Technology firm Tobii is claiming a world first with the launch of a large-scale survey panel providing continuous online attention data from eye trackers. The data will come from 1,000 homes representing the Swedish population. More

4INFO and Kantar Link for SKU-Level Retail Targeting

Nov 25 2015

New York-based mobile ad targeting specialist 4INFO has partnered with WPP's Kantar Shopcom to enable SKU-level targeting for retailers across more than fifteen categories. More

SIS International Adds Big Data Practice

Nov 24 2015

US-based SIS International Research has launched a new practice called SIS Big Data Solutions, complementing its traditional research methods by applying big data across all industry segments. More

iSpot.tv and TVSquared to Link TV Ads to Sales

Nov 24 2015

Ad measurement firm iSpot.tv, and attribution specialist TVSquared have jointly launched a solution which they say will enable brands to understand the impact of TV advertising on sales, within hours of a commercial airing. More

Nielsen Partners for China Mobile Device Tracker

Nov 23 2015

Nielsen has announced the official launch in China of a service tracking brand and model share for smart devices. Nielsen Device Share (NDS) is compiled in collaboration with independent Chinese big data service platform TalkingData. More

eBay Launches 'Advanced Targeting'

Nov 20 2015

Online marketplace eBay is beefing up its predictive targeting offer in the UK with new tools and segments to help advertisers personalise their promotions. Segments cover Christmas shopping behaviour and different phases of parenthood. More

Targeting Deal for Networked Insights and Twitter

Nov 20 2015

Madison, Wisconsin-based Networked Insights is partnering with Twitter to provide new levels of insight and analytics based on the latter's recently launched Audience API. More

New NPD Service Integrates Client Segments

Nov 18 2015

Consumer tracking firm The NPD Group has launched a new analytic service integrating clients' own segmentation schemes with sales and market share 'data of record' for every industry and country covered by its survey-based trackers. More

Gaming Analytics Firm deltaDNA Adds Visualization Tools

Nov 16 2015

Big data game analytics and marketing company deltaDNA has added a new data visualization platform to its offering, helping data scientists and marketers understand trends and patterns in game data. More

GfK Launches 'On Demand' Brand and Comms Tracking

Nov 11 2015

GfK has introduced a new brand and communications tracking platform, providing real-time access to data, dynamic 'hot alerts' based on a variety of KPIs, and data visualization tools. More

BrainJuicer Launches System 1 Brand Tracking Tool

Nov 11 2015

UK-based BrainJuicer has introduced a new methodology which taps into consumers' likelihood to select brands while on auto-pilot, in order to understand the current strength of a brand and predict whether it is likely to be growing or declining a year from now. More

inMarket Rolls Out Shopping Predictor Product

Nov 10 2015

US-based beacon proximity and location intelligence specialist inMarket has launched a product called Quantum Receptivity, to predict when consumers are planning their next store visit and are most receptive to brand messaging. More

SIM Partners Adds Location-Based Insights

Nov 9 2015

Location-based tech specialist SIM Partners has added a suite of insight tools to its local marketing automation platform, Velocity. More

comScore Sale and Launches Underline New Focus

Nov 6 2015

Focusing in on its role as an all-round audience measurement firm, comScore is selling its BI service Digital Analytix to Adobe; entering a strategic partnership with streaming service Spotify; and launching a household media measure called the 'Total Home Panel'. More

Hispanic CARAVAN Joins ORC Line

Nov 6 2015

ORC International has extended its long-established CARAVAN omnibus product with the launch of an Online Omnibus Survey of Hispanic consumers. More

Engage3 Unveils Retail Competitor Intelligence Platform

Nov 6 2015

Retail intelligence and digital marketing solutions provider Engage3 has launched a new competitive intelligence platform called MissionControl. More

New Location for Michigan Sensory Testing Firm

Nov 6 2015

Product research and sensory testing company Contract Testing Inc. (CTI) is moving to a new location in Grand Rapids, Michigan. More

London Experiment Probes Links between Sound and Taste

Nov 5 2015

In a London museum, cultural and semiotic insight specialist Space Doctors has launched an installation called Choco-Phonica, consisting of a series of booths which explore consumers' relationship with chocolate through sound and taste. More

Australian Tourism Insights Firm Opens in US

Oct 30 2015

Australian firm Local Measure, which provides customer intelligence for the tourism sector, has expanded to the US with an office in Miami. The new office will help local hotels, malls, airlines and attractions extract customer insights from publicly shared social media posts. More

NOMi Receives In-Store Tracking and Analysis Patent

Oct 29 2015

In-store marketing analytics provider NOMi has been awarded a patent for the tracking and analysis technologies available in its Brickstream LIVE sensor device. More

SMI Launches Automated Mobile Eye Tracking Solution

Oct 28 2015

Computer vision technology developer SensoMotoric Instruments (SMI) has introduced an automated analysis solution for mobile eye tracking data. More

GfK Nielsen Partnership Heralds New Chapter

Oct 26 2015

Nielsen and GfK have announced a partnership for future co-operation within the book sector, with the aim of helping clients identify multinational trends and giving them more detail on market developments. More

TiVo to Give Away TV Ratings

Oct 22 2015

Digital TV and DVR pioneer TiVo has announced that its TiVo Research audience measurement division will provide free TV ratings from the first quarter of 2016, in order to 'celebrate' comScore's forthcoming acquisition of Rentrak. More

Tobii's EyeChip and IS4 Promise Eye Tracking Boom

Oct 19 2015

Eye tracking technology pioneer Tobii has released two new products, the Tobii IS4 eye tracking platform and Tobii EyeChip, geared towards integrating eye tracking features into a wide range of consumer devices. More

TAM and IMRB Launch TeleWeb Cross-Media Measure

Oct 15 2015

In India, Nielsen / Kantar joint venture TAM Media Research and WPP agency IMRB International have jointly launched a cross-media consumption data service called TeleWeb Audience Measurement, covering TV and online platforms. More

IRI ProScores Added to a Million Research Now Panelists

Oct 15 2015

In the US, retail and healthcare data giant IRI has tagged a million of Research Now's consumer panelists using its 'propensity-to-purchase' ProScores models, enhancing its ability to select consumers and shoppers based on their predicted purchase behaviour. More

Harte Hanks Launches Cross-Channel Customer Profiles

Oct 15 2015

US-based direct marketing and targeting giant Harte Hanks has introduced a solution called Total Customer Discovery, to provide 360-degree profiles of target customers across multiple online and off-line channels. More

Dialogue Becomes Alter Agents

Oct 14 2015

Three founders of US full service agency Dialogue have renamed the company Alter Agents, and launched a CPG research platform called Shopper STAT. The fourth partner, Patrick O'Neal, will continue to deliver qual research and strategic planning under the Dialogue company name. More

Teradata and Localz Link for Location-Based Targeting

Oct 14 2015

In the US, Teradata Marketing Applications, a division of big data analytics platform Teradata, has partnered with micro-location tech firm Localz to provide iBeacon tools delivering personalized content direct to an individual's mobile device. More

Full Roll-Out for Hall & Partners 'Tempo' Mobile Arm

Oct 13 2015

London-based brand and comms research specialist Hall & Partners has formally launched a mobile-focused division called Tempo, which uses technology to gather 'in the moment' feedback in the form of data, pictures, video and stories. More

Zendesk Introduces Feature to Spot Poor Customer Service

Oct 9 2015

US-based customer service platform Zendesk has introduced a machine learning and predictive analytics feature called Satisfaction Prediction, which uses historical customer survey results to predict which individuals are likely to provide negative feedback. More

Harrods to Measure In-Store Ad Engagement

Oct 8 2015

Luxury department store Harrods is investing in audience measurement technology, to help understand which customer types are watching its in-store advertising screens. More

HCD Debuts Neuroscience-Based Game Research Tools

Oct 6 2015

In the US, HCD Research has introduced a suite of neuroscience-based video game research tools, which when combined with traditional research methods promise a 'comprehensive view' of respondents' non-conscious and cognitive responses to video game concepts. More

NPD Group Shuffles Digital and Sponsorship Units

Oct 5 2015

Consumer information specialist The NPD Group has combined two of its units - the Video businesses within its Entertainment practice, and its Connected Intelligence division - and created a distinct new practice area for its BrandLink product, led by VP Barbara Zack. More

MMR Launches Quick Turnaround Tools

Oct 5 2015

Oxfordshire, UK-based MMR Research Worldwide has launched MMR Express, a suite of tools for rapid and cost-effective insights. The solutions include screening, concept and package testing and optimisation, online focus groups and video, and rapid sensory evaluation. More

UK Firm Rolls Out 'State of the Youth Nation' Tool

Oct 1 2015

London-based research firm YouthSight has launched a tracking tool called SYN, to help marketers understand the behaviour of those in the 16 to 24-year-old age bracket. More

Nielsen Launches 'Homescan Consumer Moments'

Oct 1 2015

In the US, Nielsen has launched a service called 'Homescan Consumer Moments', which uses mobile app technology to research consumers' eating and drinking habits. More

Radiocenter Rolls Out Brand Music Navigator

Oct 1 2015

UK commercial radio association Radiocenter has launched a new tool called Brand Music Navigator, to help advertisers and agencies optimize their use of music to strengthen brands. More

AwesomenessTV Launches 'Wildness' Youth Research Firm

Sep 30 2015

Los Angeles-based media and entertainment company AwesomenessTV has launched a new firm called Wildness, offering research and strategy services for brands engaging with youth culture. More

BARC Hires Nielsen for 'Largest' TV Study

Sep 29 2015

In India, TV rating body BARC has commissioned Nielsen to conduct what it is describing as the country's largest universe estimation study on television ownership and viewing habits. More

GfK Ready with Full Cross-Media Ad Measurement

Sep 29 2015

GfK has announced it now has all the assets needed to fully evaluate ads across media - including at a brand impact level. This involves the actual measurement of individual exposure to ads, as well as attribution of those exposures across multiple devices and different ecosystems. More

Walkbase, Samsung Form In-Store Analytics Partnership

Sep 24 2015

In London, shopper analytics specialist Walkbase has partnered with Samsung to provide in-store analytics to retailers who use the electronics giant's digital screens. More

BrainJuicer Launches Comms Testing Tool

Sep 22 2015

UK-based online specialist BrainJuicer has launched a new communications testing tool called ComScan, providing overnight measure of the 'emotional resonance' of creative. More

Neustar and Kantar Shopcom Form Measurement Alliance

Sep 22 2015

US-based business information and analysis specialist Neustar has partnered with Kantar Shopcom, to help marketers measure the impact of their off-line and online marketing initiatives. More

MasterCard Partners for 'Urbanomics' Data Project

Sep 21 2015

Cubic Corporation company Urban Insights has teamed up with financial giant MasterCard for a new travel data platform promising to help planners and developers develop 'smarter, more inclusive cities'. More

New Cannabis Research Firm has $1.5m in the Pot

Sep 18 2015

Colorado-based cannabis industry data and insight provider BDS Analytics has officially launched with a $1.5m round of investment funding. More

Rentrak and IRI Partner to Combine TV, Purchase Data

Sep 15 2015

In the US, audience measurement specialist Rentrak has partnered with retail and healthcare data giant IRI, to expand the delivery of TV insights data. More

DAT and GfK Form Vehicle Data Partnership

Sep 15 2015

European auto industry information provider Deutsche Automobil Treuhand (DAT) has partnered with GfK to create a range of new products for car dealerships, manufacturers, importers and end consumers. The pair will also develop joint services covering the entire life cycle of a vehicle. More

Vietnam Partnership for GfK's Travelscan

Sep 11 2015

GfK has partnered with the Vietnam Society of Travel Agents (VISTA) to launch a new reporting currency for the country's travel industry, based on forward booking info supplied by participating VISTA members. More

UK Launch for Kantar Retail's PowerRanking

Sep 10 2015

Nearly two decades on from its US launch, Kantar Retail has rolled out its PoweRanking study in the UK. The study probes manufacturers' views of the major retail chains, and flags up key areas for performance improvement. More

Partnership Gives GMO 'Biggest' China Panel

Sep 10 2015

Japanese research and online panel provider GMO Research, Inc. has agreed a strategic capital and business alliance with Chinese ad network Ignite Vision Holdings, making its China Cloud Panel 'the number one panel in China in terms of reach'. More

Borderless Access Launches Behavioral Profiling Option

Sep 8 2015

Cross-Tab-owned emerging markets panel specialist Borderless Access has launched a behavioral profiling capability for its panelists across twenty countries, allowing it to target consumers on the basis of their brand usage and consumption patterns. More

Fiksu Unveils Mobile Audience Segmentation Platform

Sep 8 2015

Mobile marketing tech company Fiksu has launched a service called Mobile Audience Platform, which allows clients to identify, define and target specific groups of mobile consumers. More

Nielsen and Culturati Launch Hispanic Segmentation

Sep 4 2015

Nielsen and multicultural consumer MR specialist Culturati have partnered to launch a new segmentation model, to help clients market to the Hispanic demographic in-store and elsewhere. More

New IRI Tool Links Digital Media and In-Store Sales

Sep 3 2015

In the UK, retail and healthcare data giant IRI has introduced a solution called Digital Active, to help FMCG marketers isolate and measure the effect of digital media spend on FMCG sales in-store. More

FreshMinds Launches Ideation Approach

Sep 3 2015

UK-based consultancy FreshMinds has launched an ideation approach called Spark, promising to help brands in the early stages of the innovation process by generating ideas for new products and services. The firm's existing product suite has also been upgraded. More

Launch for Baby Boomer Insight Firm Influent50

Sep 2 2015

In the US, the AARP (formerly the American Association of Retired Persons) has set up a full-service marketing agency called Influent50, to help brands communicate and market products and services directly to those aged 50 and over. More

IRI Partners with Workforce Management Specialist

Sep 2 2015

Retail and healthcare data giant IRI has partnered with workforce management specialist Gigwalk to provide retail intelligence to CPG brands. More

OpinionLab Upgrades Geolocation Product

Aug 28 2015

US-based voice-of-customer technology firm OpinionLab has released a new version of its product, enabling brands to connect consumer feedback gathered through digital channels such as smartphones, with specific physical locations. More

BARC and TAM Join Forces for Indian TV Currency

Aug 27 2015

TV audience rating body BARC India has confirmed that it has partnered with Nielsen/Kantar joint venture TAM India, to form a new meter management company. According to a statement issued by BARC, ratings data produced by the new firm will be the sole trading currency for the country. More

IRI Launches On-Premise POS Tracking Service

Aug 27 2015

In the US, retail and healthcare data giant IRI has launched a point-of-sale (POS) tracking service for the 'on-premise' marketplace, which includes outlets where food and drink are consumed such as bars and restaurants. More

Nepa and Bakamo Link for Enriched Data Offer

Aug 26 2015

Brand tracking researcher Nepa UK has partnered with qualitative social media intelligence specialist Bakamo Social, promising their shared clients a holistic understanding of consumer behaviour. More

Rentrak and MovieTickets to Create Feedback Tools

Aug 20 2015

In the US, audience measurement specialist Rentrak has partnered with advance ticketing firm MovieTickets.com to produce a suite of marketing, planning and ROI measurement tools for the movie and TV industries. More

eShopbox Launches BI Platform

Aug 20 2015

In India, eCommerce technology specialist eShopbox has launched a business intelligence (BI) insights platform, to help fashion brands monitor product performance, optimize marketing strategies, and plan for product assortment, based on the behavioral analysis of their consumers. More

WPP and MB Launch BrandZ Top 50 in Indonesia

Aug 19 2015

WPP and it subsidiary Millward Brown (MB) have conducted their inaugural BrandZ brand equity study in Indonesia, uncovering the country's top 50 most valuable brands. More

Indian Ratings Rivals Thinking the Unthinkable?

Aug 17 2015

'Tis only a rumour at this stage, but an Indian online publication suggests that long-time rating agency and Nielsen / Kantar joint venture TAM Media Research is talking to new audience body BARC about a 'merger' - which considering their previous relations would be some turnaround. More

IRI Hires Leaders for UK Convenience Market Initiative

Aug 7 2015

In the UK, retail and healthcare data giant IRI has appointed Stephen Lampard as Head of Convenience and Stuart Byron as Head of Impulse for its recently launched Convenience Market Place initiative. More

Nice Links VoC and Predictive Analytics

Aug 7 2015

Israel-based software solutions firm Nice Systems has launched a new solution called 'NICE Journey VoC' which combines Voice of the Customer and journey mapping technologies to help clients reach customers who are at risk of defection. More

New Texas Facility for Opinions Ltd

Aug 6 2015

In the US, data collection and fieldwork services firm Opinions Ltd has opened a new facility in the Northeast Mall in Hurst, Texas - its 28th mall-based facility to date. More

dunnhumby Adds Brand Attribution to BAR

Aug 5 2015

Consumer data firm dunnhumby has upgraded its Behavioural Attitudinal Research (BAR) tool, to enable brands to measure themselves against their competitors based on chosen brand attributes. More

Return Path Launches Consumer Insight Service

Jul 29 2015

In the US, e-mail analytics specialist Return Path has launched a new 'Consumer Insight' service, providing a detailed view of the spending patterns and brand loyalties of more than two million consumers. More

Twitter Launches 'Event Targeting' Tool

Jul 27 2015

Twitter has announced the launch of a service allowing clients to target advertising at audiences for particular events, as they happen. More

GfK Adds Predictive Analytics to Echo

Jul 24 2015

GfK has added a predictive analytics capability to its 'Echo' customer experience management (CEM) solution. More

AAM to Enhance North American Media Measures

Jul 23 2015

The Board of New York-based circulation body the Alliance for Audited Media (AAM) has approved plans to enhance its Media Intelligence Center database, and to expand reporting options for US and Canadian newspapers. More

Perception Launches New eStore Testing Approach

Jul 14 2015

London-based customer retail specialist Perception Research Services has launched a new hybrid quant and qual methodology for evaluating e-commerce offerings. More

HCD Teams Up with Sensory Research Specialist

Jul 14 2015

US-based marketing and communications specialist HCD Research has struck an agreement with sensory research specialist SENSANALYSIS, to co-develop and market products and services integrating neuroscience methods and qualitative 'multi-sensorial' research tools. More

Hansa Cequity to Launch Training Institute and Tool

Jul 13 2015

Fresh from a big investment last month, Mumbai, India-based analytics and research company Hansa Customer Equity (Hansa Cequity) is to set up a customer marketing institute offering training in data science, technology, digital and campaign management. More

Nielsen and atVenu in Music Venue Sales Reporting Deal

Jul 10 2015

Nielsen has partnered with atVenu, a tool that helps musicians track and report sales via mobile and online while on tour. The deal will enable artists to report their venue sales through Nielsen's music reporting tools. More

Zappix Adds Survey Tool to Customer Service App

Jul 9 2015

The firm behind Zappix, a mobile app that turns phone voice menus into visual menus, has enhanced its SmartPhone IVR solution with a package allowing clients to create, distribute and analyze mobile customer service surveys. More

GMO Research Adds Three Million Malaysian Consumers

Jul 8 2015

Japanese research and online panel provider GMO Research has partnered with lifestyle and brand-focused loyalty card provider BCARD, adding more than three million Malaysian consumers to its platform. More

Kantar Launches TGI Target Snapshot App

Jul 7 2015

Kantar Media has launched an app called 'TGI Target Snapshot', to enable agency execs to access and understand insights into a range of consumer behaviour, including brand usage, consumption levels, shopper type, demographics and media consumption. More

Amadeus Launches Agency Insight Suite

Jul 6 2015

Travel industry technology firm Amadeus has launched a suite of intelligence tools giving travel agents worldwide access to data and insights for business growth and strategic decision-making. More

Firms Link to Measure Digital Impact on Sales

Jul 2 2015

Shopper targeting specialist Valassis and point-of-sale analytics provider Retail Solutions Inc. (RSi) have announced a partnership to help retailers and consumer goods manufacturers reach and attract local consumers. More

IRI and Return Path Link to Expand Shopper Insights

Jun 30 2015

Retail and healthcare data giant IRI has partnered with e-mail analytics specialist Return Path, to offer FMCG clients insights from eCommerce receipt and transaction data. More

New Nielsen Tools Target Smaller Businesses

Jun 26 2015

Nielsen is to launch two new analytical services within its Buy consumer purchase data unit: Marketing ROI Snapshot and Revenue Management & Optimization (RMO). The company says the tools will help mid-sized businesses with marketing and sales effectiveness. More

Nielsen Debuts Eye Tracking Tool for Package Tests

Jun 23 2015

Nielsen has launched a solution called the Design Navigator, which uses eye tracking technology to help marketers improve the effectiveness of package design. More

Euclid Launches In-Store Impact Measure

Jun 23 2015

In the US, retail analytics specialist Euclid has launched a solution called EventIQ to measure the impact of in-store activities on traffic, customer behaviour and sales. More

Nielsen Catalina Rolls Out New Segmentation Approach

Jun 22 2015

In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has introduced a new approach to audience segmentation which uses purchase data to identify the most likely buyers of a CPG product, and target advertising to maximise sales. More

New TNS Approach Combines Surveys, Social Media

Jun 18 2015

TNS has announced the launch of Social TR*M, an approach which combines traditional surveys with social media analysis to give deeper insight into consumers' feelings about products and services. More

Ipsos ProductQuest Adds Neuroscience Feature

Jun 16 2015

Ipsos' product testing wing ProductQuest has integrated the neuroscience technique known as Implicit Reaction Time (IRT) into its evaluations, to help clients probe consumers' non-conscious perceptions of their products. More

Phoenix and SessionM Partner for Real-Time Survey Offer

Jun 12 2015

In the US, mobile data tools provider SessionM and MR firm Phoenix Marketing International (PMI) have announced a partnership giving access to a 'mobile-first' panel of more than twelve million consumers. More

Simulmedia Launches Data-Driven TV Ad Platform

Jun 5 2015

NYC-based television ad targeting company Simulmedia has launched a data-driven targeting platform called VAMOS, which uses data science to reach linear TV audiences. More

Sizmek and Retailigence Link to Drive Foot Traffic

Jun 3 2015

Digital ad management company Sizmek has partnered with retail data specialist Retailigence, to enable brands to incorporate real-time and off-line shopping data into ads on all screens, and ultimately drive in-store foot traffic at brick-and-mortar retail locations. More

App Measurement Firm appFigures Launches iOS Tool

Jun 3 2015

Mobile performance measurement specialist appFigures has launched a native iOS app, to help developers track and analyse app store performance. More

Kantar Debuts TGI Digital Planner

Jun 2 2015

Kantar Media has launched a tool called TGI Digital Planner, which taps into off- and online behavioural data from its TGI consumer insight study, to help identify the most appropriate target for advertisers. More

Absolutdata Launches Concept Test Tool

Jun 1 2015

Analytics firm Absolutdata has released a cloud-based, automated decision support tool for concept testing, NAVIK, which it says will allow researchers, brand managers and product managers to go to market with new ideas 'faster than ever before'. More

Consortium to Deliver Digital Outdoor 'First'

May 27 2015

FEPE, the worldwide association of outdoor advertising companies, has partnered with a consortium of firms to develop what it claims will be the first standardised industry approach to measuring digital out-of-home (OOH) audiences. More

MDC and Doner Open Multicultural Consultancy

May 26 2015

Marcoms network MDC Partners and its digital strategy agency Doner have launched a specialist multicultural business called Cultura United Agency, offering full-service ad and PR expertise driven by insights across Hispanic, African American and Asian audiences. More

Tractica Launches Digital Health Advisory Service

May 26 2015

US consultancy Tractica has launched a subscription-based market research and analysis resource called the Digital Health Advisory Service, offering technology and competitor trend analysis and market growth dynamics for the digital health sector. More

Ipsos Debuts Overnight Concept Test

May 21 2015

Ipsos innovation and forecasting business InnoQuest has introduced a new approach combining overnight concept testing with optimization - helping to identify high potential concepts and then providing guidance on how to make them more likely to succeed in-market. More

Beer Brand Launches 'Girl Detection Billboard'

May 21 2015

German beer manufacturer Astra Bierre is using facial recognition technology embedded in an outdoor digital advertising board, to target potential female beer drinkers. More

New Video Ad Research Remit for Re-branded CAB

May 21 2015

In New York, the Cabletelevision Advertising Bureau (CAB) has been replaced by the Video Advertising Bureau (VAB), with a remit to spearhead research to quantify the 'selling power' of TV content. More

Shop! Aussie Partners to Tip Off Store Sales Staff

May 20 2015

In Australia, real-time marketing tech firm Signal has announced a partnership with beacon technology provider iProximity, promising marketers the ability to connect customer journeys across channels, target promotions accordingly, and even alert sales staff to the arrival in-store of a hot prospect. More

IDG Launches B2B Targeting Suite

May 20 2015

Technology sector media and services company IDG Communications has launched a suite of 'account-based' b2b marketing and targeting solutions, ABM360. The tools use IDG's purchasing intent and buying behavior data and will be enhanced in the coming months with further predictive analytics features. More

Sports Buy and New Division for WPP's GroupM

May 19 2015

WPP has acquired a majority stake in London-based and data-driven sports marketing agency Two Circles Ltd, and will immediately incorporate it into ESP, a new global agency within GroupM serving rightsholders from the worlds of sports and entertainment. More

Partners Offer Mobile Targeting of Roy Morgan Segments

May 19 2015

Roy Morgan has announced an exclusive partnership with location technology provider AdNear, allowing the research firm's Helix Personas segments to be targeted on over 11 million mobile devices across Australia and New Zealand. More

New Index Provides Sound Basis for App Testing

May 18 2015

In London, mobile app quality specialist Perfecto Mobile has launched the Mobile Test Coverage Index, a benchmarking service to help app developers and marketers test their products on the most appropriate devices and systems. More

Second US Cinema Ad Firm Unveils Targeting Tools

May 15 2015

US cinema ad network National CineMedia has changed its name to NCM and launched two new audience-targeting tools, Cinema Audience Targeting Optimizer (CATO) and Cinema Accelerator. More

SITO Debuts Pre/Post Movie Ad Targeting

May 11 2015

In the US, location-based ad platform SITO Mobile has rolled out a solution called Project Lynx, through which clients can first advertise a product on the big screen, and then target moviegoers' mobile devices with messages relating to that ad. More

WGSN Launches Fashion Sales Trend Predictor

May 8 2015

UK trend forecasting business WGSN has launched a crowdsourcing-based product called StyleTrial, which uses big data analytics and consumer panels to predict the likely performance of fashion items, and to identify best sellers before they hit the shop floor. More

Light Reading Launches Africa and Middle East Service

May 7 2015

Research-led media group Light Reading has launched its first region-specific research service, focusing on Africa and the Middle East (AME). More

Ipsos Healthcare Rolls Out Syndicated Services in MENA

May 7 2015

Ipsos Healthcare has introduced its syndicated services to the Middle East and North Africa (MENA), to help drug companies better understand region-specific disease dynamics and physician prescribing habits, and plan for the launch of pharmaceutical drugs. More

Smurfit Kappa Debuts Product Performance Tool

May 1 2015

Paper-based packaging firm Smurfit Kappa has launched a service called 'Shelf Smart', to help retail clients improve product performance at the point-of-purchase. More

Zalando Opens Fashion Insights Centre in Dublin

May 1 2015

Online fashion retailer Zalando has opened a 'Fashion Insights Centre' in Dublin's Silicon Docks, and plans to recruit up to 200 new staff for it over the next three years, including specialists in big data, data science and engineering. More

DJS Rolls Out Parents, Kids and Teens MR Community

Apr 30 2015

North of England-based agency DJS Research has launched Chatter Zone, an online market research community for parents, kids and teens. More

New Agency Offers Neuroscience Approach to Branding

Apr 29 2015

In London and Hong Kong, two branding veterans have set up a new company called WeAreFearless, using consumer neuroscience to help clients understand brand partnerships, experiences and storytelling. More

End of dunnhumbyUSA JV: New Firm for Kroger

Apr 27 2015

In Cincinatti, staff from dunnhumbyUSA, the joint venture between retail analytics pioneer dunnhumby and grocery giant The Kroger Co., are being moved into a new agency. To be known as 84.51°, this will be wholly owned by Kroger, will use dunnhumby's tools under licence, and will employ around 500 people. More

Expanding RealityMine Brings In Spaeth and Sylvester

Apr 27 2015

Manchester, UK-based mobile research tech firm RealityMine is expanding its syndicated TouchPoints and passive measurement business to 20 new markets worldwide; simultaneously securing rights to the TouchPoints name and the services of the co-founders of USA TouchPoints. More

Nielsen and Alibaba launch 'New Offer Advisor'

Apr 24 2015

Nielsen has teamed up with Chinese eCommerce company Alibaba to launch a solution called 'New Offer Advisor', to help online retailers analyse their eCommerce performance, identify areas of market potential, and drive product innovation. More

IRI Launches Product Innovation Suite

Apr 24 2015

Retail and healthcare data giant IRI has launched a suite of services to provide insights into the product innovation and development process - from product concept and testing to post-launch assessment. More

IRI, Rentrak and comScore Make Shopper Behavior Link

Apr 23 2015

Retail and healthcare data giant IRI has partnered with digital research specialist comScore and audience analysis firm Rentrak to launch a solution linking cross-media advertising to actual shopping behavior. More

MetrixLab Debuts COMPACT Package Testing Tool

Apr 23 2015

Online research and marketing analytics firm MetrixLab has introduced a device agnostic package testing solution called COMPACT, allowing users to analyse packaging designs. More

eDigitalResearch Integrates Beacon Technology

Apr 23 2015

UK agency eDigitalResearch has added the facility to embed surveys directly into its clients' apps and trigger feedback prompts via beacon technology. More

HCD Research Opens Video Game MR Division

Apr 20 2015

US-based HCD Research has launched a video game research division, combining neuroscience tools and traditional research methods to probe consumers' subconscious and cognitive response to video game concepts; andh as hired game development exec Josh Drescher to lead it. More

Guidance Hires for New Retail Strategy Practice

Apr 20 2015

US consultancy Guidance is launching a Retail Strategy Solutions practice and has named eCommerce veteran Brian Beck to lead it. More

Online Panel for UK's South Asian Consumers

Apr 20 2015

Research and technology firm Instantly is to build a research panel focused on South Asian audiences in the UK, on behalf of ethnic audience research specialist Quant Edge Ltd and known as Multi Cultural Britain Think. More

MR Division for Home and Lifestyle Publisher

Apr 20 2015

US publisher Progressive Business Media, which owns eight titles in the home furniture, furnishings and gift markets, has launched a new research division. The unit, Progressive Market Research, will be headed by Director of Research Dana French. More

Spotify to Offer Mood-based Ad Targeting

Apr 17 2015

Music streaming service Spotify has launched a targeting service that will deliver ads based on consumers' apparent moods, and their demographics. More

Nutshell Launches Mobile Qual and Quant Platform

Apr 17 2015

In the UK, consumer insight and brand consultancy Nutshell has launched a mobile app which can host traditional surveys, supplemented by uploads of photos or video clips. More

Fashion Snoops Debuts Cultural Trend Tool

Apr 17 2015

New York-based trend tracking company Fashion Snoops has launched an online creative platform for cultural trend research, analysis and presentation. More

Firms Link for US, UK and Chinese Book Market Insights

Apr 15 2015

Nielsen Book has announced a partnership with Chinese retail tracking service Openbook. The deal promises clients in the English language book markets in the US and UK a better understanding of the market in China, and vice versa. More

'First Real-time Reporting for Outdoor Ads'

Apr 14 2015

Outdoor advertising company Primesight has partnered with mobile research and sample specialist On Device Research to launch a solution called Primemobile Live, described as the first real-time reporting platform for outdoor ad campaigns. More

xAd Launches Blueprints for Proximity Location Ad Targeting

Apr 13 2015

Ad targeting specialist xAd has launched a tool called Blueprints, to deliver ads to consumers shopping near brick-and-mortar retailers, then track that those ads reached the right targets on their mobile devices and that the ads spurred shoppers to enter the advertiser's store. More

RetailNext Introduces Shopper Understanding 'Accelerator Kit'

Apr 9 2015

San Jose, CA-based in-store big data analytics specialist RetailNext has packaged up its solutions into a service called the 'Accelerator Kit', to help retailers better understand shoppers and shopping behavior. More

IBM to Pour $3bn into IoT Data Unit

Mar 31 2015

IBM is to invest $3 billion over the next four years to establish an Internet of Things (IoT) unit, which will capitalize on the company's expertise in gathering, combining and making sense of real-time data gathered from a variety of sources. More

In-Store Analytics Alliance for Nielsen

Mar 30 2015

Nielsen has announced a strategic alliance with RetailNext, which provides in-store analytics for bricks-and-mortar retailers. Nielsen becomes RetailNext's preferred channel for its service, which uses cameras and mobile tech to track shopper activities. More

GfK to Expand Pet Retailer Panel to Canada

Mar 27 2015

GfK is planning to expand its point-of-sale (POS) pet retail outlet panel to Canada, targeting regional retailers and manufacturers across the category. More

LatAm Supply Chain Partnership for Nielsen

Mar 27 2015

Software and services provider NeoGrid has partnered with Nielsen to launch two new products for the Latin American supply chain market. More

Filling the Skills Gap for Data and Analytics

Mar 26 2015

Today we're launching a new recruitment site, 1potato, dedicated to opportunities for data and analytics professionals. Many readers and users of MrWeb / DRNO have been asking for something like it for years, and with the big data / data science boom, the time should be ripe. More

Launch and Change at the Top for Ask Afrika

Mar 18 2015

Ask Afrika CEO and founder Andrea Rademeyer has moved back to South Africa, and will reportedly add the responsibilities of Chairman Ken McArthur to her remit as he retires after just ten months in the role. Meanwhile the company is launching a new benchmark survey focused on consumers in the country's townships. More

Instantly Partnerships Add Geolocation Features

Mar 18 2015

Research and technology provider Instantly has announced partnerships with location-based mobile advertising specialist xAd and Vistar Media, which it says will expand its Ad Effectiveness offering. More

CivicScience Adds Data Tools to InsightStore

Mar 13 2015

Polling software firm CivicScience has enhanced its InsightStore enterprise platform with the addition of tools for viewing, analyzing, and reporting on real-time and historic consumer research data. More

Kantar Expands Worldpanel in Saudi Arabia

Mar 12 2015

Kantar Worldpanel has increased the size of its panel in Saudi Arabia from 2,000 to 3,000 households. More

appFigures Data Integrated with Adobe Analytics

Mar 10 2015

Mobile app performance measurement specialist appFigures is now providing app store analytics data alongside other mobile marketing data within the Adobe Analytics platform. More

Salesforce Launches 'Predictive Decisions' Tool

Mar 10 2015

US software giant Salesforce has launched a new tool which analyzes customer engagement and proactively delivers new recommended content, products or offers to consumers. More

Kantar and IRI to Develop Retail Measurement Tools

Mar 6 2015

In the US, Kantar Shopcom has teamed up with retail data giant IRI to create a portfolio of solutions for all-outlet, multi-channel media planning, targeting and measurement, based on a traceable view of more than 95% of total US consumer packaged goods spending. More

Verve Adds iBeacon Tech to Panel App

Mar 5 2015

London-based online community specialist Verve has added Apple's iBeacon technology to its Community Panel app, allowing it to track individual members as they travel into and around stores fitted with the iBeacon device. More

GfK Partners with Travel Intelligence Firm

Mar 4 2015

GfK has partnered with travel intelligence specialist ForwardKeys, to offer clients a more 'holistic' view of the travel supply chain. More

Instantly and Vistar Media Ink Digital OoH Deal

Mar 4 2015

Recently rebranded research technology company Instantly has teamed up with mobile location-based platform Vistar Media, to measure the effectiveness of ad campaigns across out-of-home (OoH) media. More

Vision Critical Kicks Off 'Sports Fan Council'

Feb 26 2015

Customer intelligence software company Vision Critical has launched a platform called the 'Sports Fan Council', through which teams can harness the collective wisdom of their supporters. More

Barbie Now Listens to Kids' Conversations

Feb 25 2015

Toy manufacturer Mattel has created a new Internet-connected Barbie doll, which listens and responds to children who talk to her via Wi-Fi and voice-recognition technology, records resulting conversations, and sends data to a team of researchers to be analyzed. More

Kline and IRI Form Alliance

Feb 23 2015

Retail and healthcare data giant Information Resources Inc. has formed an alliance with MR and management consulting firm Kline & Company, to serve consumer healthcare clients including over-the-counter (OTC) drug companies. More

Carroll to Head New Ipsos Customer Experience Team

Feb 12 2015

In Chicago, Ipsos Loyalty has opened a Customer Experience practice, and transferred John Carroll to head it up. More

Wheelock's New Focus is Human / Tech Interaction

Feb 10 2015

In Boulder, Colorado, former ABI Research leader and Pike Research founder Clint Wheelock has launched a new MR and consulting company called Tractica, which focuses on the understanding of human interaction with technology. More

Instantly Launches 'Product Watch' Tool

Feb 10 2015

LA-based research technology company Instantly (formerly known as uSamp) has introduced a new crowd-sourced insights tool called Product Watch, which alerts brands about newly launched consumer products and tracks their performance across key metrics nationwide. More

Ad Researcher Ameritest Opens Brand Consulting Unit

Feb 5 2015

In the US, advertising research specialist Ameritest has opened a Brand Consulting division, to help clients define what their brands stand for. More

Nielsen to Open 'Asia Innovation Centre'

Feb 4 2015

In Singapore, Nielsen is investing an initial sum of $SG 14m over the next five years in the launch of an 'Asia Innovation Centre', to encourage the development of new research and measurement techniques for organisations operating across the continent. More

Vizury Launches Gamer Retargeting App

Feb 4 2015

Ad targeting and retargeting specialist Vizury has launched a retargeting app for the mobile gaming space. More

Curtain Up on ThinkNow's Hispanic Movie Trailer Test

Feb 2 2015

Hispanic MR firm ThinkNow Research has announced the launch of MovieLink, which it describes as 'the first agile movie trailer test for the Hispanic Community'. More

Birdzi Partners for Enhanced Shopper Targeting

Feb 2 2015

In the US, location analytics firm Birdzi has partnered with ProLogic Retail Services to allow retailers to deliver personalized offers to shoppers at the checkout. More

Former Infotools and Conquest Execs Launch New Firm

Jan 27 2015

Former Infotools MD Ian Murray and Conquest Research Director Catherine Heaney have launched a new agency called house51, which will offer brand, communications and social research through a network of senior consultants. More

Partners Link Social Media, Off-line Word of Mouth

Jan 23 2015

Analytic Partners has teamed up with social media consultancy Converseon and word of mouth (WoM) research firm Keller Fay Group to launch a new solution called Integrated Social Exploration Modeling (ISEM), combining on- and off-line data and marketing mix modeling to assess the value of WoM. More

Technomic Launches Foodservice 4Sight Tools

Jan 16 2015

Chicago-based research and consulting firm Technomic has launched a suite of consumer research tools called Consumer4Sight (C4S), to understand consumers' decision-making behavior and interactions with the foodservice industry. More

KSS Retail Launches Pricing and Promotions Tools

Jan 9 2015

In the US, dunnhumby-owned price modeling and customer insight firm KSS Retail has introduced two features to help merchandising and category management teams integrate customer science and big data analytics into their pricing and promotions initiatives. More

HCD Rolls Out Neuroscience Methods in China

Jan 7 2015

US-based marketing and communications specialist HCD Research is introducing its integrated cognitive and applied neuroscience market research services across China. More

Havas to Develop Targeting Based on Musical Taste

Jan 6 2015

Marketing services conglomerate Havas has partnered with Universal Music Group (UMG) to develop targeting based on individuals' musical taste. More

Monsoon Links In-Store and Online Shopper Data

Jan 5 2015

UK high street fashion chain Monsoon Accessorize is combining shoppers' online and in-store purchasing history to offer personalised offers to them in-store. More

Digital Marketer Sets Up Travel Analytics Firm

Dec 23 2014

In the US, digital data marketer Peter Brooke has set up a new firm called Travel Tech Strategies, to help clients in the sector mine their existing big data to uncover trends in customer behavior, demographics and social media relationships. More

Target to Open Analytics and BI 'Center of Excellence'

Dec 23 2014

US retailer Target Corporation is creating a 'center of excellence' to strengthen its data, analytics and business intelligence capabilities. The initiative will be led by Paritosh Desai in the new role of Senior Vice President, Enterprise Data, Analytics and Business Intelligence. More

PlaceIQ and SMG Roll Out Location-Based Media Tool

Dec 19 2014

In the US, location analytics firm PlaceIQ has partnered with media agency Starcom MediaVest Group (SMG) to develop a platform called SMG MAPS, which uses consumer behavior insights for media planning, activation and measurement. More

High Net Worth Panel Launched

Dec 15 2014

Stockholm, Sweden-based High Net Worth Individuals specialist Red Carpet Research (RCR) has launched an access panel, LuxuryOpinions.com, billed as the first of its kind in Europe. More

Lexalytics Debuts 'Intent Analysis' Feature

Dec 9 2014

US-based software firm Lexalytics has launched a new version of its Salience multi-lingual text analysis engine, which includes an assessment of a customer's intent to buy, sell, recommend or quit. More

App Annie Adds User Demographics and Sentiment Tool

Dec 5 2014

App store analytics and market intelligence specialist App Annie has launched a new service called Audience Intelligence, which offers publishers in-depth analysis of app users' demographics, related apps and sentiment data. More

VoxPopMe Expands to Singapore

Dec 3 2014

UK-based mobile video MR specialist VoxPopMe has expanded to Singapore with the appointment of Robert Fry as Managing Director, Asia Pacific. The firm has also launched an app for iPhone, with an Android version available early in 2015. More

Turkish Agencies Barem and OPR Research Join Forces

Nov 28 2014

In Turkey, full service agency Barem and retail panel specialist OPR Research have signed an agreement to provide mutual clients with a combined range of 'new generation' information services. Separately, OPR exec Ali Levent Orhun will join Barem in January as CEO. More

Mobikats Debuts Location-Based Beura Platform

Nov 28 2014

In the UK, app developer Mobikats has launched the Beura iBeacon Mobile Marketing Platform, which will allow brands to track audiences in real time and deliver tailored services including rewards points and service information. More

Test Drive for Bus Passenger Targeting Initiative

Nov 25 2014

Buses in Norwich, UK, are piloting a new initiative using beacon technology to deliver location-based messages from retailers to passengers' smart devices. More

MediaZest Debuts Store Analytics Product

Nov 24 2014

Digital out-of-home advertising company MediaZest has launched a retail analytics product, using facial recognition technology to help retailers understand store dynamics and trading patterns, and improve service. More

Singapore Base for MMR

Nov 21 2014

MMR Research Worldwide (MMR) has launched a new Sensory Science Centre in Singapore, with a panel of thirteen sensory assessors led by newly appointed Sensory Director Antonella Scarabelli. More

Adobe Launches 'Intelligence Location' Service

Nov 20 2014

Software giant Adobe has launched a new product called Intelligence Location Marketing, allowing companies to engage their customers with relevant content and messages based on their proximity to iBeacons. More

mySupermarket Launches Shopping Insights Service

Nov 18 2014

Online shopping comparison web site mySupermarket has introduced a service through which FMCG marketers can track the impact of their campaigns, product sales, and market share across all the main supermarkets in the UK. More

TrendSource Launches Mobile MR Solution

Nov 13 2014

San Diego, CA-based MR consultancy TrendSource has introduced a mobile research solution called aAmplify, allowing consumers to give feedback on their experiences and satisfaction levels while they are using mobile devices to interact with brands. More

YouGov Launches Media and Audience Profiling Tool

Nov 12 2014

Online research specialist YouGov has launched a new media planning and audience segmentation tool called YouGov Profiles, to provide clients with a detailed portrait of their customers' lives and the products and services they use. More

NPD Unveils Checkout Tracking Service

Nov 11 2014

US-based consumer and retail tracking provider The NPD Group has launched a new service called Checkout Tracking, which will provide information on consumer buying behaviour based on receipts for both online and in-store retail purchases. More

Conquest Launches Automatix Implicit Testing Tool

Nov 6 2014

UK brand research specialist Conquest has launched a tool called Automatix, which uses avatar-based online technology combined with cognitive science and implicit testing techniques, to uncover implicit 'truths' about brands, advertising and products. More

GfK Rolls out FutureWave Category Prediction Approach

Nov 5 2014

GfK has launched a methodology called FutureWave, to help companies predict the potential future direction of their category and determine which new product or service benefits will appeal to their consumers. More

Firms Link Product Availability and Shopper Location

Nov 5 2014

US retail data specialist Retailigence has partnered with mobile engagement firm Gimbal, to combine information about in-store product availability with shopper data gathered from beacon technology. More

SSI Taps Univision Data to Launch Hispanic Panel

Nov 3 2014

Sampling, data collection and analytics specialist SSI has partnered with US Hispanic media firm Univision, to access 56 million Hispanic Americans through a new digital survey panel called ¿Qué Crees? (What do you think?). More

IMRG Rolls Out e-Retail Benchmarking

Oct 30 2014

UK e-commerce industry association IMRG has launched the e-Retail Benchmarking System, which promises to help online retailers measure their performance against similar organisations on a daily basis, from a PC, tablet or smartphone. More

Firms Roll Out Beacon Targeting in Southeast Asia

Oct 24 2014

WPP-owned media agency Mindshare has partnered with beacon technology firm Footmarks to improve how retail consumers are targeted on their mobile devices across Southeast Asia. More

Google Expands Consumer Barometer

Oct 23 2014

Search giant Google has expanded its Consumer Barometer, to provide additional insights into online shopper behaviour and digital media consumption. More

dunnhumby Tool Adds Rapid Surveys to Purchase Data

Oct 20 2014

Retail data pioneer dunnhumby has launched BAR, a market research tool allowing users to identify customer segments using purchase data, then target surveys to them by means of the firm's Shopper Thoughts research panel. More

Placed Deal Widens Access to Location Analytics

Oct 17 2014

Mobile demand-side platform Adelphic has announced a partnership with Seattle-based location-based ad targeting firm Placed. More

Brand Agency Adds Insightful Sister

Oct 15 2014

London-based brand communications agency PrettyGreen has launched a sister company, Pretty Black&White, combining research, planning and creative functions. More

China Office for Games Researcher Newzoo

Oct 14 2014

Amsterdam-based games market specialist Newzoo has opened its first international office, in Shanghai, China; and announced the launch of new research covering six SE Asian countries. More

GfK MRI and Partner Launch Wellness Segmentation

Oct 13 2014

GfK MRI has teamed up with modeling and analytics provider Santiago Solutions Group to launch a health and wellness-based segmentation and solution, SSG Wellness Spectrum. More

Kinesis Adds Feedback Option to In-Store Beacon Tech

Oct 2 2014

US-based survey and panel management software firm Kinesis Survey Technologies has enhanced its offer to add survey research options for users of in-store 'beaconing' for smartphones. More

Siamack Salari Launches Customer Journey App

Oct 2 2014

In the UK, ethnographic and customer journey research specialist Siamack Salari has launched a new smartphone app called Journey HQ, to provide insight into customers' natural decision-making and buying patterns. More

UK Biker Panel Launched

Sep 29 2014

Newcastle, UK-based Explain Research has teamed up with REALsafe Technologies, creator of the REALRIDER app, to launch what they describe as 'the industry's first dedicated online research panel of motorcycle users'. More

e-Receipt Specialist Slice Debuts Panel Business

Sep 26 2014

Palo Alto, California-based online shopping data app Slice has launched an analytics business, Slice Intelligence, which makes use of a panel of more than 2 million online shoppers. More

NPD Group Launches Wearables Advisory Service

Sep 24 2014

US-based consumer and retail tracking provider The NPD Group has launched a new wearables advisory service, led by Eddie Hold, Vice President of the firm's Connected Intelligence division. More

Grout to Consult for Product Perceptions

Sep 18 2014

Consumer and sensory research specialist Product Perceptions has appointed former Marketing Sciences Board Director Andy Grout as a Consultant. More

MRSS and SMI Bring 3D Eye Tracking to India

Sep 12 2014

MRSS India has partnered with computer vision technology developer SensoMotoric Instruments (SMI) to integrate the latter's eye tracking solutions with its full service offer. More

Qantas Unveils 'Red Planet' Data & Research Offer

Sep 10 2014

Australian national airline Qantas has spun off a data marketing business, Red Planet, which will analyse data from the company's 10.1m Frequent Flyer loyalty program members and other sources, to offer targeted advertising and research to third party clients. More

20|20 Launches Virtual Reality Tool

Sep 9 2014

MR technology and services firm 20|20 Research has launched a virtual reality (VR) platform which simulates 'a multitude of consumer products and sensory experiences'. Participants don VR headsets to enter in-store environments or other locations such as restaurants, cruise ships, hotels or events. More

WGSN Launches Insight Service for 'Style-Led' Retail

Sep 3 2014

UK-based trend forecasting company WGSN has launched a service called Mindset, offering bespoke consumer insight, market strategy solutions and consultancy services to 'style-led' retailers, brands, designers and supply chains. More

Firms Launch Virtual Store Eye Tracker

Sep 2 2014

Paper-based packaging company Smurfit Kappa and eye tracking specialist EyeSee have partnered to launch a new online tool, through which brand owners can test and understand the impact of shelf-ready packaging (SRP) in a virtual store environment. More

Curalate Unveils Like2Buy Instagram Analytics Tool

Aug 29 2014

Visual analytics platform Curalate has launched a new tool called Like2Buy, to help brands attribute site traffic and purchases to items they have posted on photo-sharing social media site Instagram. More

Launch for Product Potential Specialist Retail Passage

Aug 28 2014

In Texas, former Bank of America exec Tim Mahaffey has set up a brand strategy firm called Retail Passage, offering a platform for product developers and inventors to assess a product's retail potential. More

New US Panel Focuses on Consumers with Disabilities

Aug 28 2014

Kantar has partnered with US non-profit agency disABILITYincites to create what is described as the country's largest panel of consumers with disabilities. More

Former Ipsos Leaders Saddle Up New Agency

Aug 27 2014

In Sydney, Australia, former Ipsos execs Peter Fairbrother and Veronica Mayne have launched an insights consultancy called Faster Horses, which will cover both the east and west coasts of Australia, while also reaching clients in the Asia Pacific region. More

Added Value Launches Activator Brand Tracking Tool

Aug 19 2014

WPP-owned brand development and insight consultancy Added Value has introduced a tracking tool called Activator, which it says delivers 'future focused' brand guidance to clients. More

New Movie Researcher C4 Completes MPG Deal

Aug 7 2014

Hollywood-based entertainment research start-up C4 has completed the acquisition of the assets of Motion Picture Group (MPG), which was shut down in controversial circumstances in June. C4 says it now has 20 staff and will grow to 45 in the next couple of months. More

Sports and Loyalty Launches for Ipsos

Aug 4 2014

Two announcements from Ipsos: the Loyalty division has a new syndicated study providing benchmark data on consumers' views across 23 sectors in 30 countries; while Canada's Ipsos Reid will work with the country's Sporting Goods Association (CSGA) to track trends in equipment, clothing and participation. More

Former P&G Exec Launches Innovation-Focused Firm

Aug 1 2014

In Cold Spring, KY, USA, former Procter and Gamble exec Sarah Faulkner has launched her own consultancy providing insight-driven innovation and brand building services for consumer goods and services companies. More

TokenAds Launches In-Game Targeting Option

Aug 1 2014

TokenAds, which provides bespoke advertising solutions for web, social media and mobile games, has launched 'Woobi', a service delivering ads to gamers, tailored according to their profiles and general preferences and delivered at points in the game where they are likely to be receptive. More

Sony Intros Music India Segmentation Study

Jul 31 2014

Sony Music Entertainment has launched a survey called the 'Music India Segmentation Study', to help artists, marketers and brands understand the music consumption habits of consumers. More

GfK Adds New African Countries to Roper Reports

Jul 30 2014

GfK has added three more African countries to its annual 'GfK Roper Reports Worldwide' consumer trends study, allowing businesses to tailor their offerings to specific target markets, geographies and 'psychographic segments' within the continent. More

Ipsos MediaCT Launches PLSme!

Jul 29 2014

Ipsos' MediaCT division has launched an approach it calls PLSme!, to help media and content clients better understand audience behaviour, engagement and monetisation opportunities. More

uSamp Launches Instant.ly Shelf Score

Jul 23 2014

Online research technology company uSamp has introduced a tool called Instant.ly Shelf Score, giving CPG manufacturers and retailers a measure of consumers' intent to purchase recently launched products. More

Nielsen and RDA Roll Out geoTribes in New Zealand

Jul 22 2014

Nielsen is integrating RDA Research's geoTribes segmentation tool into its Consumer and Media Insights (CMI) service, to provide a 360 degree view of the New Zealand consumer. More

CCTV Used for In-Store Behaviour Measure

Jul 22 2014

London-based retail consultancy Footfall Analytics has developed a service which uses CCTV to gather data about customer behaviour in bricks and mortar retail sites. More

Egypt Becomes Worldpanel's Fourth African Country

Jul 21 2014

Kantar Worldpanel has added to its new presence in Africa with the launch of a consumer panel in Egypt, covering both urban and rural areas and with the first data available in January 2015. More

Former GfK Execs Launch Healthcare MR Agency Exevia

Jul 16 2014

In Germany, four former senior GfK execs have founded Exevia, a new healthcare market research agency based in Nuremberg. The four are Norbert Schell, Ulrik Scheuermann, Andrea Gock and Roland Herterich. More

AMD Launches ECHO Chinese Consumer Community

Jul 15 2014

Asia Market Development (AMD) has partnered with online community specialist Passenger to launch a research-based community called ECHO, comprising 4,000 consumers across China. More

Nielsen Gives 'Omni Channel' View of Chinese Consumer

Jul 11 2014

Nielsen has launched a tool called Omni Channel, integrating its own data with that of e-Commerce giant Alibaba to provide clients with a combined view of Chinese consumers' online and off-line buying behavior. More

Pineapple Lounge Launches Kid's View Tool

Jul 11 2014

London-based child and family research specialist The Pineapple Lounge (TPL) has launched a new technique called KIDS-VISION, to help clients see the world from a child's perspective. More

Multicultural Insights Added to Yankelovich MONITOR

Jul 10 2014

The Futures Company has re-launched its US Yankelovich MONITOR, adding new content to provide what it describes as the first unified multicultural and general market consumer insight service in the marketplace. More

MBO for Product Perceptions

Jul 2 2014

UK firm Product Perceptions has been acquired by one of its Directors, Yvonne Taylor. Founders Dominic Buck and Keith Greenhoff will retain a financial interest in the business following the buy-out, but have also set up a new firm called Sensometrica. More

TNS Debuts Quick Turnaround Concept Evaluator

Jul 2 2014

TNS has launched an 'express' screening tool, to enable businesses to determine in less than 24 hours whether a new product idea will drive business growth. More

New Sydney Firm Questions Motivational Shibboleths

Jul 2 2014

In Sydney, Australia, ethnography and qual specialist Charlie Cochrane has set up a new research consultancy called Jump the Fence, which he says will 'challenge the notion' that consumer psychology determines brand and buying motivation. More

ResearchBods Expands to Australia

Jul 2 2014

North of England-based online panel firm ResearchBods has opened its first overseas office near Melbourne, Australia; and appointed David Gibbs to lead it. More

newBrandAnalytics Introduces 'Pulse' Trend Analysis Tool

Jun 26 2014

US-based social media analytics specialist newBrandAnalytics (nBA) has introduced a cloud-based tool called Pulse, to provide clients with minute-by-minute real-time data on trending topics and conversations that impact their brand and product perception. More

Controversy Over New Movie Research Firm

Jun 25 2014

In Hollywood, former OTX and MPG Chief Executive Vincent Bruzzese is heading up a new entertainment research firm, C4, with the backing of three film producers. The move closely follows the closure of MPG, many of whose staff are joining the new company. More

Ingredients Firm Launches Innovation Labs

Jun 25 2014

In the US Ingredion Incorporated, which provides ingredient solutions to a variety of industries, has launched three 'Idea Labs' innovation centers, focused on using consumer-centric methods to create 'innovative, profitable products'. Twenty-one other Labs are planned across the world this year. More

Nielsen Unveils 'Homescan Premium'

Jun 24 2014

Nielsen has announced an enhanced version of its Homescan consumer purchase panel. Homescan Premium taps the company's proprietary platforms and methods 'to create a million plus consumer panel', and promises unique in-depth analysis of consumer purchase behavior. More

Kantar Health Targets Brands' Unrealized Potential

Jun 24 2014

Kantar Health has launched PINNAKLE, billed as an integrated, holistic brand marketing solution helping pharma companies maximise the success of their brands and tap into 'unrealized brand opportunity'. More

Research Panel Asia Launches Indonesian Service

Jun 23 2014

Tokyo-based Research Panel Asia (RPA) has launched an Indonesian panel, accessed through its recently launched online SOP platform. More

Kantar Rolls Out TGI in the US

Jun 17 2014

WPP-owned Kantar Media has rolled out its TGI (Target Group Index) consumer insights business in the US. More

Australia's Crossmark Launches Insight-Based Division

Jun 16 2014

In Australia, marketing and sales services company Crossmark has launched Shopper Republic, a specialist shopper marketing division focused on global insights and 'deep retailer collaboration'. More

GfK Debuts MarketBuilder Innovation Measure

Jun 13 2014

GfK has launched a tool called MarketBuilder, which it says puts actual consumer behavior - as opposed to stated intentions - at the center of measuring innovation performance. More

Mobee Dashboard Offers Crowdsourced In-Store Feedback

Jun 13 2014

In the US, mystery shopping app provider Mobee has launched a retail intelligence dashboard, using crowdsourced data to help users assess their in-store product and marketing performance. More

CScreens Unveils New OOH Eye Tracker

Jun 12 2014

Digital video ad network CScreens has launched a new eye tracking tool to measure who is looking at advertising across multiple outdoor formats, such as billboards, and ads at events and in pubs. More

Ipsos and NEUROHM Roll Out Neuroscience Update

Jun 11 2014

Ipsos and Warsaw-based consumer neuroscience specialist NEUROHM have announced an upgrade of the IRT system, which probes unconscious consumer associations and perceptions, and assesses their impact. NEUROHM will also now act as Ipsos' primary partner for IRT roll out. More

Apple iOS 8 - Problems In-Store for Location-Trackers?

Jun 10 2014

Apple has hinted that its forthcoming iOS 8 operating system may make it impossible for analytics companies to track iPhone and iPad users in (real-world) retail stores. More

Shopzilla Combines Offer in New Connexity Unit

Jun 9 2014

US-based retail price comparison and online ad service Shopzilla is combining its AisleA and BizRate Insights services along with other elements in its portfolio into a new division, which will take the name Connexity from the media buying platform is acquired earlier this year. More

African TV and Radio Ratings Launched

Jun 5 2014

This week sees the launch of the 'first ever' overnight television ratings service in a number of African markets. Mobile survey platform GeoPoll will bring the data to countries including Ghana, Kenya, Nigeria, Tanzania and Uganda in time for the viewing and advertising bonanza of the World Cup. More

Research Panel Asia Launches Hong Kong Panel

Jun 3 2014

Tokyo-based Research Panel Asia (RPA) has launched a Hong Kong panel, to strengthen its reach across the Asia Pacific region. More

UKI Food and Drink Panel Product Launched

May 30 2014

UK-based Swift Research and Ireland's Amárach Research have joined forces to create a new research tool for food and drink producers. More

Firms Partner for Child and Parent Product Targeting

May 29 2014

US marketing and communications specialist HCD Research has partnered with kids and families research, brand and product innovation firm PlayCollective, to provide a specialist service for clients targeting flavour and fragrance products at children and parents. More

uSamp Launches In-Home and In-Store Solutions

May 27 2014

Online sampling and technology company uSamp has launched two new products - Mobile In-Home and Mobile In-Store - to allow real-time access to consumers in these two very different contexts. More

Kantar Partners to Study Household Energy Use

May 13 2014

Kantar is reportedly working with London-based software firm Onzo Ltd to investigate ways of gathering and analysing smart meter data on household energy use. More

dunnhumby and Sky IQ Link Buying and Watching

May 13 2014

Customer data pioneer dunnhumby has teamed up with BSkyB's customer intelligence business Sky IQ to what the firms describe as 'the largest panel of viewing and shopping insight in the UK', offering clients new ad targeting possibilities. More

New MR Firm ConsumerDNA Launched

May 13 2014

US researcher Michael Kassab has announced the launch of a new MR firm, ConsumerDNA, following the acquisition of the assets of Savitz Research Solutions, the firm he has led for sixteen of the last 30 years. Savitz' office in Richardson, Texas will form the headquarters of the new company. More

India's MarketPulse Rebrands as Kantar Worldpanel

May 13 2014

Kantar has completed its upgrade of the Indian MarketPulse consumer panel, first announced last year, and have rebranded it as Kantar Worldpanel. The panel is operated jointly by the Kantar Worldpanel division and sister agency IMRB International. More

nQuire's China Panel Launches as CrowdSurvey

May 8 2014

MR agency nQuire and Chinese mobile crowdsourcing company Weichaishi have launched their recently announced mobile panel under the name 'CrowdSurvey'; and published its first weekly report, 'China Buys'. More

Former Hasbro Researcher Launches Kids Brands Insight

Apr 30 2014

In the UK, youth brand and marketing specialist Steve Reece has launched a consumer research agency called Kids Brand Insight, offering qualitative research for the toy, gaming and children's entertainment sectors. More

GfK Adds Tracker for US Sales of Parasiticides

Apr 29 2014

GfK has begun capturing sales data for parasiticides - such as dog and cat flea powders - from its US POS (point-of-sale) panel. The panel represents more than 11,000 retail pet outlets, including superstores, small and regional chains, and independent shops. More

Nielsen and NPD to Produce US Beauty Monitor

Apr 25 2014

Nielsen and The NPD Group have signed an agreement to produce a quarterly US Beauty Cross Channel Monitor, providing a 'comprehensive view' of the US beauty market. More

MMR Rolls Out DIY Pack Test Tool on ZappiStore

Apr 24 2014

Food, drink and consumer goods specialist MMR is launching a DIY packaging research tool called Impackt Lite, via the online research 'app store' platform, ZappiStore. More

Borderless Access Launches Philippines Panel

Apr 23 2014

Emerging markets specialist Borderless Access has extended its presence in Asia through the launch of a 20,000 member consumer panel in the Philippines. More

eCGlobal Launches LatAm DIY Research Tool

Apr 23 2014

eCGlobal Solutions - which provides online communities and panels across Latin America - has launched a DIY research platform called eCInstant, providing access to millions of online consumers across the region. More

Rentrak and IRI Join Hispanic Media for New Study

Apr 17 2014

Six companies including researcher / analysts IRI and Rentrak have formed a consortium running a cross-industry study to drive thought leadership and best practice in marketing to Hispanics. More

Toluna Adds BrainJuicer's FaceTrace

Apr 16 2014

Online community and survey technology provider Toluna is integrating BrainJuicer's proprietary emotion measure FaceTrace into its global survey platform. The upgrade will allow clients to gauge emotional reactions to stimuli such as products, web sites, packaging and ads. More

Tesco Rolls Out KSS Retail's PriceStrat in UK

Apr 14 2014

In the UK, Tesco has rolled out PriceStrat software created by US company KSS Retail, across the organisation, offering buyers and category planners analytical tools to help plan consumer offers and assess their likely impact. More

Beyond Analysis Hires for 'Quick and Easy' Push

Apr 10 2014

UK-based behavioural insights firm Beyond Analysis has appointed Sophie Neary as Group Chief Commercial Officer, responsible for taking the business from a consultancy-led to a product-focused enterprise with the launch of its new DIY 'Quick & Easy' insight platform. More

MobPartner Debuts Retail Tracking Platform

Apr 10 2014

Paris-based mobile ad platform MobPartner has launched a new service to enable retailers to measure how mobile communications influence in-store sales and traffic. More

MRSS India and Scent Analysis Form Mumbai JV

Apr 9 2014

In Mumbai, full service agency MRSS India and Frankfurt-based Scent Analysis have formed a joint venture called SA#M, which will provide a multi-sensory research platform for projects in all areas of product and concept development. More

IC Tomorrow Names 'Digital Innovation' Winners

Apr 8 2014

Video analytics firm Vidiro, ebook consumption and reader behaviour specialist Jellybooks, and GPS-driven retail offer app Tempster are among the winners of the 'Digital Innovation' competition organised by government-funded IC Tomorrow. Winners receive funding and mentoring. More

MB Extends Link to Measure Brand Impact of Apps

Apr 7 2014

Millward Brown has launched Link for Apps, an extension of its long-established ad evaluation tool Link, available initially in the US and Canada and promising to help marketers understand the impact of mobile apps on brands. More

The Beauty Company Spins Off Consumer Research Arm

Apr 4 2014

In the US, brand strategist The Beauty Company has spun off its consumer research and beauty product testing division into a separate firm called The Benchmarking Company, which also houses the consumer PinkPanel. More

Smartphones to Swap Data with ... Mannequins

Apr 4 2014

London-based technology and design company Iconeme has launched a product called VM Beacon, which enables shop mannequins to transmit information to shoppers' smartphones about the clothes on display, and meanwhile collect data about these consumers. More

Rewardcraze Launches MENA Panels

Apr 3 2014

In the Middle East, online social media rewards platform Rewardcraze has introduced a portfolio of online research services, including data collection and survey programming, along with new consumer and business panels. More

Ipsos InnoQuest Launches 'Insight Accelerator'

Apr 2 2014

Innovation and forecasting business Ipsos InnoQuest has launched a new methodology called the 'Insight Accelerator', allowing marketers to test innovations and ideas through a process that takes just two days. More

Kantar and Twitter to Extend Global Alliance

Apr 1 2014

Kantar and Twitter have strengthened their global partnership with a five-year agreement under the program name 'Data of Now', and will collaborate on new research products. In addition, the firms' 'social TV' ratings and analytics will be extended to new regions in Asia, Africa and Europe. More

GfK MRI Debuts New Consumer Segments

Apr 1 2014

In the US, GfK MRI has launched a new set of 44 consumer segments based on its data on consumers' off-line activities and attitudes, for use in online ad targeting. The launch involves deals with three online data management platforms (DMPs), BlueKai, eXelate and Lotame. More

Precision Opinion Opens Mobile Research Division

Mar 28 2014

US company Precision Opinion, which provides market research field services to the entertainment industry and political polling for the government, has opened a mobile division, Turning Point Research, at its headquarters in Las Vegas. More

Flurry and Research Now Enhance Mobile Ad Targeting

Mar 28 2014

Mobile ad targeting specialist Flurry has partnered with Research Now to build a panel and behavioural data set on mobile consumers, through which marketers will be able to target defined audiences. More

Answers Corp Debuts Shopper Ratings Platform

Mar 27 2014

St Louis-based Q&A specialist Answers Corporation has launched a product review platform called Shopper Ratings, to enable brands and retailers to tap into feedback from their customers. More

Location Analytics Tool TagBeacons Launches in UK

Mar 14 2014

In the UK, location analytics technology TagBeacons has been launched in a south coast shopping centre. The tool will allow the centre's retailers to deliver targeted ads and discount offers to their shoppers' mobile phones. More

Funds and 'Glassware' Launch for Emotient

Mar 10 2014

San Diego-based facial analysis firm Emotient has announced a $6 million Series B round of funding, along with the launch of new 'glassware', using the camera of Google Glass to measure wearers' emotions. More

NPD and Nielsen Link for School/Office Supplies Data

Mar 7 2014

Consumer specialist The NPD Group has partnered with Nielsen to introduce a new data and analytics service looking at the market for school and office supplies. More

Pavone Launches Food and Beverage Insights Agency

Mar 5 2014

In the US, marcoms agency Pavone has spun off its 'Food Trends' report into a separate food and beverage industry business called quench, focused on changes in consumer preferences, shopper marketing insights, and developments in technology and media consumption. More

Borderless Access Launches Chile Panel

Mar 4 2014

Emerging markets specialist Borderless Access has extended its coverage in Latin America with the launch of a new consumer panel in Chile. Seven more emerging markets are targeted for launch this year. More

Vision One Unveils 'Lightning' Mobile Survey Service

Mar 4 2014

UK-based researcher Vision One has launched an 'ultra-quick' mobile phone survey service called Lightning. More

TNS to Upgrade TV Measurement in the Baltics

Mar 3 2014

TNS Baltic has announced plans to enhance its existing Television Audience Measurement services in Estonia, Latvia and Lithuania over the next four years. They include new measurement technology to replace the current Eurometers; larger panels; and enhanced processing systems. More

Ipsos and comScore Target Affluent Americans

Feb 26 2014

In the US, Ipsos MediaCT and comScore have introduced a new cross-media planning tool which combines the Ipsos Affluent Survey with comScore Media Metrix data, in order to understand how affluent audiences access media across channels. More

GfK 'FutureScape' Ranks Market Opportunities

Feb 20 2014

GfK has launched an approach it calls 'FutureScape', which identifies and sizes a range of opportunities within a market, prioritizes those with most potential, and then use segmentation to pinpoint the highest-value consumers to target. More

comScore Adds Batanga Ethnicity Data to vCE

Feb 19 2014

comScore is enhancing its Validated Campaign Essentials (vCE) product with the integration of ethnicity data from Batanga Media's digital content for US Hispanics and Latin Americans. More

IRI and Technomic Link Retail and Restaurant Habits

Feb 17 2014

Retail data giant IRI and foodservice industry consultant Technomic have announced a new joint offering, Restaurant to Retail (R2R) Insights, which combines consumers' retail point-of-sale (POS) data with their habits eating at major chain restaurants. More

GroundCntrl Launches 'SmartCheck' In-Store Intelligence

Feb 5 2014

Mobile data and analytics platform GroundCntrl has launched a new service called SmartCheck, to provide retailers and brands with a way to acquire real-time, in-store intelligence about their products, promotions, and competitors. More

Semetric Debuts Big Data Tool for Music Industry

Feb 4 2014

Music industry analytics specialist Semetric has launched a new tool called Musicmetric Explore, which uses big data to help execs locate fans via Twitter, uncover trends and discover artists. More

DJS Launches Population Profiling Tool

Feb 4 2014

North of England-based DJS Research has launched a population segmentation tool called Localise, which uses street level census data to create profiles matching a required region. More

Trio Open Multicultural Research Firm

Jan 29 2014

US-based multicultural research specialists Michele Cordoba, Brenda Lee and Iris Yim have set up a new full service research and strategic consulting firm called Vision Strategy and Insights (VSI), with a focus on Hispanic, African American and Asian consumers. More

GroupM Opens Multicultural Measurement Division

Jan 29 2014

WPP-owned media investment management company GroupM has opened a new division called Multicultural Marketing Analytics, focused on examining the performance of marketing initiatives targeting multicultural audience segments. More

SPA Unveils 'Grocery Eye' Product Perception Study

Jan 29 2014

UK-based research firm SPA Future Thinking has launched a new study called 'The Grocery Eye', to help identify product purchasing perceptions across a number of FMCG categories. More

GfK to Provide 'First' Electronic TV Measure in Saudi

Jan 28 2014

GfK has signed a five-year contract with Saudi Media Measurement Company (SMCC) to introduce the 'first ever' electronic television audience measurement (TAM) service to the Kingdom of Saudi Arabia. More

Populus Starts Up London Omnibus

Jan 28 2014

UK-based research and consulting firm Populus has launched a London Omnibus, to enable clients to tap into the attitudes and opinions of Londoners on a variety of issues such as transport and tourism, housing, cost of living, politics and wellbeing. More

Specific Media Launches TV Viewing Segmentation Tool

Jan 28 2014

In the UK, digital ad platform Specific Media has launched a targeting solution called 'TV Audience Segments', allowing targeting of online users based on their off-line viewing habits such as TV sports viewing. More

Innerscope Unveils 'Sensus' Measurement Kiosk

Jan 23 2014

Biometric measurement specialist Innerscope Research has launched a standalone neuroscience kiosk called Sensus, to provide marketers with a cost-effective way to gain insights into consumers' conscious and non-conscious attitudes and emotions. More

Millward Brown Deal Makes Facial Coding 'Standard'

Jan 22 2014

Millward Brown has signed a multi-year deal with emotion measurement specialist Affectiva to integrate the latter's Affdex automated facial coding as a standard feature in all MB's 'Link' ad copy testing services. More

Ipsos Launches MediaMoments Content Monitor

Jan 22 2014

Ipsos MediaCT has launched a real-time content monitor called MediaMoments, allowing clients to understand how, when and where their content is consumed, and how experience of consumption differs according to platform. More

Bounty and EasyInsites Build 'Word of Family' Panel

Jan 21 2014

UK pregnancy, baby and parenting club Bounty has extended its partnership with custom panel provider EasyInsites to launch the 'Word of Family' panel; building on its existing 39,000-strong 'Word of Mum' opinion panel to provide insights into the rest of the family. More

HCD Opens Neuroscience-Based 'Flavor & Fragrance' Arm

Jan 15 2014

US marketing and communications specialist HCD Research has opened a Flavor and Fragrance market research division, which will combine neuroscience tools with traditional methods to provide a view of both respondents' subconscious and cognitive response to stimuli. More

IRI and SPINS Launch SPINSscan Retail Measure

Jan 13 2014

Information Resources, Inc. (IRI) and SPINS LLC have expanded their existing relationship to provide enhanced data and solutions for the natural / organic and specialty products market. More

Euclid Rolls Out Zero-Cost Shopper Analytics Tool

Jan 10 2014

US shopper analytics specialist Euclid has introduced a free self-service version of its customer analytics platform, which can deliver data from all bricks and mortar locations. More

Symphony EYC Launches Category Planning Platform

Jan 10 2014

Big data customer insights provider Symphony EYC has introduced a new category planning platform called 'Insights 2 Execution', allowing retailers and CPG manufacturers to make assortment decisions based on customer behavior and segmentation, aligned with physical store constraints. More

Cogenta Rolls Out Multi-National Pricing App

Jan 8 2014

Retail intelligence technology firm Cogenta has launched a multi-national version of its pricing app, to enable international retailers, manufacturers, brand managers and researchers to monitor consumer goods pricing data in 23 countries around the globe. More

Brickstream Launches In-Store Customer Analytics Platform

Dec 23 2013

Location-based behavioral intelligence firm Brickstream has introduced an in-store analytics solution, which combines 3D customer behavior analytics, a high resolution video camera, and wireless-based proximity data analytics within a single platform. More

Unified Grocers Launches Shopper Analysis Scheme

Dec 20 2013

In the US, retailer-owned wholesale grocery co-operative Unified Grocers has launched a scheme to help its retail partners better understand how and why customers make choices, including their purchasing decisions and shopping patterns. More

IRI Launches SilverLink 'Aging Consumer' Report

Dec 18 2013

Retail data giant IRI has launched a new report called SilverLink, which segments the US population aged 50 and older, based on demographics; attitudes on topics such as aging, health and wellness; and shopping and lifestyle habits. More

Opinion Corp Adds Polls to Complaints Web Site

Dec 17 2013

US market research firm Opinion Corp has added a polling service to its consumer dissatisfaction web site, offering businesses feedback from unhappy customers, and journalists a means of measuring consumer sentiment for their articles. More

BARB Adds Mosaic Geodemographic Groups

Dec 16 2013

UK audience research body BARB has announced a deal with information services group Experian, allowing customers to analyse potential TV channel splits and schedule choices using the latter's Mosaic geodemographic groups. More

MB and O&M Roll Out Cross-Cultural Brand Index

Dec 12 2013

WPP research and ad agencies Millward Brown and Ogilvy & Mather have partnered to launch a syndicated tool called The Brand Cross-Cultural Index (BCCI), designed to help understand a brand's value across racial or ethnic segments. More

New NPD App Collects Data from Photos of Receipts

Dec 9 2013

US-based consumer specialist The NPD Group has launched ReceiptPal, an iPhone app which asks consumers to upload photographs of their receipts in return for rewards. Data is anonymised and aggregated to produce marketing intelligence. More

LatAm Launch for Panel Firm Offerwise

Dec 5 2013

Panel and sample provider Offerwise is expanding throughout Central and South America, including the Caribbean. More

Salesformics Debuts 'Mention-Less' Twitter Filters

Dec 4 2013

UK-based sales and marketing automation specialist Salesformics has introduced a new tool called 'Twitter Filters', to enable businesses to discover when their prospects and customers are talking about topics of interest, but not necessarily mentioning the company or brand by name. More

Belgian Firm Unveils Mobile Survey App

Nov 28 2013

Antwerp, Belgium-based Survey Anyplace has launched a made-for-mobile survey tool whose respondents are not required to load an app or join a panel, but can scan a QR code or type in a shortened URL to take part. More

Echo Nest Builds Music Audience Tool

Nov 22 2013

US music intelligence company The Echo Nest has expanded its existing platform to offer targeted advertising, based on detailed segmentation of music fans by lifestyle, demographics and devotion to musical genres. More

O&M Opens Singapore Consumer Insights/Analytics Hub

Nov 22 2013

WPP-owned marcoms network Ogilvy & Mather (O&M) has opened a 'Marketing Analytics Centre of Excellence' in Singapore, which it says will turn Pan-Asian consumer insights into customised, targeted and measurable marketing strategies. More

Firms Team Up to Study Affluent US Households

Nov 19 2013

Three analytics and insight providers - Martini, Acxiom and Ipsos Mendelsohn - have partnered to provide information about the media habits and lifestyles of affluent households in the US. More

Interpret Boosts Hispanic Offer with Launch and Hire

Nov 19 2013

US-based Interpret has rolled out a Hispanic version of its media consumption tracker New Media Measure, and appointed former Federated Sample VP Diego Rodriguez to lead a new Hispanic Media & Entertainment Research Practice. More

Symphony EYC Launches Retailer Targeting Platform

Nov 19 2013

Big data customer insights provider Symphony EYC has launched a loyalty campaign management and analytics platform called Engage, to help retailers identify and target their most valuable customers. More

XM Asia Pacific Builds Behavioural Sciences Unit

Nov 18 2013

Digital marketing agency XM Asia Pacific, a part of WPP, has announced the launch of a Behavioural Sciences practice, building on the expertise in the Consumer Experience Lab it established last year. More

Prima Gains Patents for Location-Tracking Tech

Nov 15 2013

Prima Research, which develops wireless location-tracking technology, has been granted two US patents for a solution tracking any radio frequency emitting tracking device - such as mobile phones, tablets or computers - across any three dimensional space indoors or out. More

Google Tool Tracks Ad Conversion via Multiple Devices

Nov 14 2013

Google is testing a system which will track a user's location on the high street, in order to serve them targeted ads relating to the shops they have visited. More

Northstar Opens New Insights Practice

Nov 14 2013

Full service agency Northstar Research Partners has opened a new Insights practice in London, and hired Noah Roychowdhury as Principal, with a remit to broaden the firm's range of market research and brand consultancy services. More

New ThinkNow Omnibus Puts Hispanics in Context

Nov 14 2013

In the US, ThinkNow Research has launched Omnibus Plus+, a monthly Hispanic customer omnibus allowing comparison with results for the population as a whole. More

GfK Launches 'Innovation Roadmap'

Nov 12 2013

GfK has introduced an 'end-to-end' strategic innovation process called the Innovation Roadmap, which it says will guide an organization's product launch journey from strategy to creation, and evaluation to forecasting. More

Nielsen Launches New Buyer Insights Service

Nov 12 2013

Nielsen has added a new component to its Buyer Insights service. 'Nielsen Buyer Insights - Precision Marketing' combines digital behavior and consumer purchasing data to measure the link between online ad campaigns and what people actually buy. More

Agility Launches 'Affluent Consumer' Platform

Nov 5 2013

Singapore agency Agility Research & Strategy has launched a do-it-yourself online survey platform giving marketers access to more than seventeen million affluent and luxury goods consumers in thirteen markets around the world. More

Manthan Launches App Version of Retail Analytics Suite

Nov 4 2013

Bangalore-based Manthan Systems has unveiled its new retail analytics solution, ARC Mobile, which covers operations, merchandising, marketing and financial data. More

Quidco Debuts Shopper Research Panel

Oct 30 2013

In the UK, loyalty platform Quidco has teamed up with consumer data specialist Pureprofile, to launch an online market research panel called Quidco Opinions, combining transactional-level information with attitudinal, social media, and behavioural data. More

Amscreen Rolls Out OptimEyes Facial Detection at Tesco

Oct 29 2013

Digital outdoor signage firm Amscreen has rolled out its new OptimEyes audience measurement technology across all 450 Tesco petrol stations in the UK. More

Kudos Shopper Insight Tool Debuts in UK Malls

Oct 28 2013

In the UK, retail property developer Hammerson has introduced a shopper insight app called Kudos, which uses geowave technology to track shopping behaviour and deliver real-time updates and offers to consumers as they enter a shopping centre. More

Ipsos Launches In-Store Facial Profiling

Oct 25 2013

In the UK, Ipsos Retail Performance has introduced new facial analysis technology called 'Shopper Profile', promising retailers a better understanding of the demographics and behaviour of their customers. More

MB Digital Debuts Mobile Shopping Tools

Oct 25 2013

Millward Brown Digital has introduced a suite of behavior-based mobile intelligence solutions, to provide new insights on how people use their mobile devices while shopping. More

Distimo Launches App Benchmarking Measure

Oct 24 2013

App store analytics firm Distimo has launched a tool to enable users to check the performance of their own and competing apps across any store. More

IRI and SPINS Launch Natural Foods Segments

Oct 23 2013

In the US, retail data giant IRI and health and wellness consumer insights agency SPINS have introduced a segmentation model called SPINS NaturalLink, which focuses on how shoppers think about, purchase and use natural, organic and eco-friendly products. More

AAM and GfK MRI Link to Extend Audience Metrics

Oct 23 2013

North American industry body the Alliance for Audited Media (AAM) and audience research firm GfK MRI have linked up to enable publishers to include the latter's top-line print and digital readership data in AAM reports, as well as in its cross-media database, the Media Intelligence Center. More

Pyramid Doubles Africa / Middle East Telecoms Coverage

Oct 22 2013

US-based telecoms industry specialist Pyramid Research has 'doubled' its coverage of telecoms markets in Africa and the Middle East, expanding the number of countries and operators tracked to offer additional insight into market trends across the region. More

TNS Unveils Fast-Turnaround ConversionModel

Oct 17 2013

TNS has launched an 'express' version of its flagship ConversionModel brand equity tool, which it says will enable businesses to identify growth opportunities and build brand equity in a matter of hours. More

McKinsey Launches Asia Consumer Insights Centre

Oct 17 2013

Management consultancy McKinsey & Company has launched the Asia Consumer Insights Centre (ACIC) in Singapore, as part of its 'Innovation Campus' partnership with the country's Economic Development Board. More

Polk Launches 'World's Largest' Aftermarket Resource

Oct 11 2013

Automotive market intelligence firm Polk has launched what it claims is the world's largest and most complete resource for vehicle aftermarket research. More

App Annie Rolls Out eBook Analytics Tool

Oct 10 2013

App store analytics firm App Annie has extended its offer to the book publishing sector, through the introduction of a service which enables authors and publishers to track and analyze their eBook sales and trends across the market. More

Kantar and IMRB Link for Indian Consumer Panel

Oct 9 2013

WPP firms Kantar Worldpanel and IMRB have formed a partnership to run a joint consumer panel service across India, providing insight on purchasing habits across a broad range of products. More

Research Panel Asia Launches Taiwan Panel

Oct 9 2013

Tokyo-based Research Panel Asia (RPA) has launched a panel in Taiwan, for which it aims to recruit 100,000 people in the coming months. More

Millward Brown Launches Conversion Tracker

Oct 7 2013

Millward Brown Digital has launched Conversion Tracker, which it says allows marketers to see competitors' onsite activity 'like never before', as well as learning from top performers and isolating key issues affecting their own performance. More

Blueocean Debuts Seasonal Shopping Analytics

Oct 3 2013

In the US, consumer research and analytics firm Blueocean Market Intelligence has launched an event-based retail intelligence solution, to provide analysis of major seasonal shopping events. More

High Street Data Used to Target Online Audiences

Oct 3 2013

Digital ad intelligence specialist Exponential Interactive has teamed up with WPP-owned behavioural targeting services firm I-Behavior, to help advertisers target consumers online based on their high street purchasing habits. More

MBLM and BrainJuicer Link for 'Brand Intimacy' Study

Oct 2 2013

Online research specialist BrainJuicer has partnered with branding agency MBLM to launch a consumer study using neuroscience methods to understand the decision-making process and the drivers of 'brand intimacy'. More

Natural Products Specialist Launches Analytics Tools

Oct 1 2013

Baltimore, USA-based natural and organic products specialist New Hope Natural Media has launched NEXT, a suite of data and analytics tools which build on its understanding of consumer behavior and product innovation in the sector. More

Closer Ties for TiVo and dunnhumbyUSA

Sep 27 2013

DVR and TV viewing data pioneer TiVo Research and Analytics, Inc. (TRA) has extended its two-year relationship with dunnhumbyUSA, signing an exclusive partnership agreement further integrating the firms' grocery purchasing and television audience data. More

US Patent for FourthWall STB Targeting Technology

Sep 26 2013

Cable set-top box (STB) viewing data specialist FourthWall Media has been granted a patent for its broadband device personalization technology, which stores individual viewer profile data on consumers' television or mobile device, for future use in advertising and content delivery. More

Vision One Debuts Emotional Response Tool

Sep 24 2013

UK-based agency Vision One has launched AdProbe, which measures the performance of advertising (including TV and radio) against seven emotional triggers, linking them via an 'E-index' score to purchase intentions and overall ad effectiveness. More

AIP Adds Australia to APAC Omnibus

Sep 24 2013

AIP Corporation, headquartered in Tokyo, has added Australia to its twice monthly Asia Omnibus Online product, which currently runs across 12 Asian countries. More

Monetate Taps BlueKai Data for Segmentation Offer

Sep 23 2013

Web personalisation software provider Monetate has launched a micro-segmentation service called LiveAudience, powered by the audience data and data management platforms of BlueKai. More

Ipsos Kicks Off 'Patient Journey' Studies

Sep 20 2013

Ipsos Healthcare has launched a range of 'syndicated patient journey studies', giving a holistic view of the end-to-end patient experience including the whole buying process. The first to launch is 'OncoJourney'. More

Facebook Tool Links Ads with In-Store Sales

Sep 20 2013

Facebook has launched a tool to help telecoms carriers and operators to measure the success of their advertising on the social network. The product links sales, including those in stores, with ad impressions served. More

SSI Rolls Out QuickThoughts in Europe and Japan

Sep 20 2013

Sampling and data collection firm SSI has rolled out its QuickThoughts mobile app in France, Germany, Japan, the Netherlands and the UK, and says 'at least ten' more countries will follow before the end of the year. More

Engage and Bonamy Finch Debut Evaluation Tool

Sep 19 2013

UK MR agencies Engage Research and Bonamy Finch have partnered to introduce a proprietary approach called 'EvolveScope', through which brands can evaluate new ideas, claims or packs prior to launch. More

Civicom Launches Mobile Mystery Shopping Tool

Sep 19 2013

In the US, Civicom Marketing Research has launched a new tool called ShopTalk, to enable mystery shoppers to collect user-generated content through their mobile devices. More

Kantar and I-Behavior Launch Targeting Service

Sep 18 2013

Kantar Media has teamed up with audience targeting specialist I-Behavior to develop a service called Ad-Vantage, allowing advertisers to reach specifically defined consumer groups online. More

Former First Direct Exec Launches MR Firm

Sep 17 2013

David Jones, a former Head of Communications at First Direct, has launched a new UK-based market research agency called Habit5, which will focus on providing mutual understanding between brands and their customers. More

Former Nielsen Execs Open for Business in China

Sep 17 2013

Former Nielsen colleagues Jeff Stewart and Christophe Cazes have launched a new firm called Asia Market Development (AMD), offering alternative approaches to the larger global firms which they say offer 'inflexible solutions' not designed for the Asian market. More

Annik Launches In-Store 'Rapid Insights'

Sep 10 2013

India-based MR technology and operations company Annik has launched a solution called 'Rapid Insights' to enable retailers to gather and respond to in-store customer feedback in real-time. More

Roy Morgan Research Slams emma Giveaway

Sep 6 2013

In Australia, audience measurement firm Roy Morgan Research has hit out at industry body The Newspaper Works' plans to offer its new emma newspaper and magazine readership survey free for the next 12 months, describing the move as 'predatory pricing'. More

Former ICM Exec Launches Fieldwork Agency

Sep 5 2013

Anna Noonan, formerly Qualitative Field Manager at ICM Direct, has launched her own face-to-face field agency called Strawberry Field, named after the London suburb where she lives. More

Beans Group Spins Off Voxburner Research Arm

Sep 4 2013

UK youth marketing specialist The Beans Group has spun off its market research arm into a separate agency called Voxburner. More

WPP Firms Team Up for African Panel Launch

Sep 4 2013

In Africa, Kantar has teamed up with fellow WPP agency TNS RMS to form a joint consumer panel, for use in shopper and product research studies. More

New Brand Consultancy for New York

Sep 4 2013

Former Hall & Partners New York Managing Partner Mark Stapylton has launched his own firm, BrandPanorama Research & Consulting. More

LASAA Debuts Outdoor Audience Measure in Nigeria

Sep 2 2013

A pioneering outdoor audience measurement system has kicked off in Lagos State in Nigeria, billed as the first survey in West Africa to line up outdoor with radio, TV and press ratings. More

comScore Unveils m-Commerce Measures

Aug 28 2013

Digital measurement specialist comScore has introduced an enhanced service to track US mobile commerce (m-commerce) sales - whether via smartphones or tablets - and analyse by product category and leading individual retailer. More

Civicom Launches Text Analysis Service

Aug 28 2013

Connecticut, US-based Civicom Marketing Research Services has introduced a text analytics tool with a sentiment analysis module. More

Millward Brown Pushes Mobile in AMAP Region

Aug 27 2013

Millward Brown has launched a mobile tracker, through which to deliver insights to marketers in the Africa, Middle East and Asia-Pacific (AMAP) region, as part of what the firm describes as an 'aggressive regional mobile research strategy'. More

Zoomkube Adds Facial Recognition to In-Store Kiosk

Aug 27 2013

Interactive marketing display specialist Zoomkube is adding facial recognition software and social media monitoring services to its platform, to enable advertisers to serve personalized offers and content on an in-store display monitor, based on an individual's appearance and behavior. More

Can It! Corporation Puts Lid on Nosey Bins

Aug 16 2013

The City of London Corporation, which provides local authority services to the business district around St Paul's, has ordered marketing agency Renew to stop collecting data using devices in recycling bins in the Square Mile streets. More

Placed to Measure In-Store Mobile Impact

Aug 16 2013

Location analytics specialist Placed has introduced a solution to measure the impact of mobile advertising on in-store visits. More

emma Available Monthly from November

Aug 15 2013

Australian industry body The Readership Works has announced that its new 'emma' newspaper and magazine readership survey will roll out monthly from November. More

Transaction Data Firm Upgrades

Aug 14 2013

UK-based consumer insight and database marketing company Transactis is upgrading its data centre and moving its Liverpool office to a new location. More

Ipsos Healthcare Builds Equity Offer

Aug 13 2013

Ipsos Healthcare has announced the global launch of a new research framework, EquityVision, which builds on its BrandVision product to 'link the major sources of commercial equity in the multi-channel healthcare marketing environment.' More

IFF Launches Health & Wellbeing Division

Aug 6 2013

London-based full service agency IFF Research has launched a Health & Wellbeing (H&W) division, to provide a range of services from patient satisfaction tracking surveys and health and lifestyle studies, to more niche studies involving hard-to-reach audiences. More

Curtain Up in China for Rentrak Movie Measure

Aug 6 2013

Multi-screen measurement specialist Rentrak has extended its International Box Office Essentials service to China, where it will report daily theatre-level information for what it describes as the world's fastest-growing movie market. More

IMRB to Revamp Household Panel

Aug 2 2013

In India, WPP-owned IMRB has expanded its household consumer panel to reflect changes taking place across the country. More

APT and IRI Partner to Probe Retail Cause-and-Effect

Aug 1 2013

Retail data giant Information Resources, Inc. (IRI) has announced a deal with cloud-based predictive analytics software company Applied Predictive Technologies (APT), adding the former's POS data into the latter's Test & Learn software suite. More

Left Brain Rolls Out MiDash Intelligence Tool

Jul 29 2013

Marketing agency Left Brain DGA has released its first product, the MiDash Marketing Intelligence Platform, which draws together historical and current consumer buyer behavior data from multiple sources to assess campaign effectiveness and model potential revenues. More

Football Leads to Footfall for SRI

Jul 18 2013

UK company Shopper Retail Insight (SRI) has developed a new service based on football player performance analytics, in order to deliver an improved understanding of in-store shopper behaviour. More

Curtain Up for Rentrak Pre-Release Measure

Jul 17 2013

Multi-screen measurement specialist Rentrak is claiming a movie industry first, with the launch of a service called 'PreAct' measuring interest in forthcoming films and marketing impact up to a year before release. More

Ipsos Launches Shopper Insight Tools

Jul 17 2013

Ipsos Retail Performance has launched a new Shopper Insights suite which it says will enable managers and other store staff to understand and interpret both their traffic and transactional data. More

Shopzilla to Launch Audience Targeting in Europe

Jul 17 2013

US-based retail price comparison service Shopzilla is to launch its 'Aisle A' audience targeting division in Europe, offering marketers access to proprietary shopping intent data across the region. More

Euromonitor Launches Modelling Hub

Jul 15 2013

Euromonitor International has launched a Centre for Analytics, Modelling and Innovation (CAMI), led by Marius Dundulis and combining its quant research expertise with capabilities for modelling, innovative data exploration and visualization. More

Toluna Debuts Diary App

Jul 12 2013

Toluna has launched an app, TolunaMobile Diary, which gathers feedback on consumer activities in real-time. More

Geoscape Opens Multicultural Research Division

Jul 11 2013

In the US, business intelligence technology firm Geoscape has opened a new division to provide multicultural market research, integrated with its existing data resources and analytics expertise. More

EFI Debuts POS Print Ad Analytics Service

Jul 5 2013

Digital print and imaging specialist EFI has introduced a system called SmartSign Analytics (SSA), to enable retailers to measure which point-of-sale print ads have performed best at reaching a targeted demographic in a specific location. More

WebSideStory Founder Partners for Game Analytics Launch

Jul 3 2013

WebSideStory founder Blaise Barrelet has partnered with video game industry veterans Lee Jacobson and Mark Caldwell to launch a real-time game and mobile app analytics company called Apmetrix. More

Readership Works' emma Ready to Deliver

Jun 27 2013

In Australia, industry body The Readership Works has finally got round to naming its new newspaper and magazine readership survey, three years after Ipsos MediaCT was selected to run the programme. It's to be known as 'emma' - Enhanced Media Metrics Australia. More

UK Beta for Nielsen Multi-Screen Measure

Jun 26 2013

Nielsen has launched beta trials of its Cross-Platform Campaign Ratings tool in the UK with brands including Unilever and Mondelez International (formerly Kraft Foods), agencies Aegis, OMG and Universal McCann London, and several publishers and ad networks. More

GfK Launches 'Experience Effects' Brand Measure

Jun 26 2013

GfK has introduced a communications tracker to measure the social and emotional reaction of consumers to the various 'touch points' for a particular brand, and identify those the individual finds most memorable. More

MEC Launches 'Momentum' Purchase Path Measure

Jun 21 2013

Global media agency MEC has launched a proprietary approach called Momentum, designed to understand and quantify how consumers make purchasing decisions. More

Shazam Unveils TV Engagement Metric

Jun 20 2013

App-based music and television identification and sharing service Shazam has launched a new TV metric called the 'Shazam Engagement Rate', which analyses the real-time activity of the firm's user base to provide insights on when and where TV ads resonate most with consumers. More

SellCheck Service Comes to UK

Jun 20 2013

US-based shopper behavior specialist MarketingLab has rolled out its neuromarketing service SellCheck in the UK, offering brand owners and retailers a new way to measure the effectiveness of their shopper marketing materials. More

Travel Intelligence Firm nSight Launches

Jun 17 2013

A new firm promising to put big data to work for the travel industry has launched in Nashville, TN, USA. nSight deploys a database of over 25 billion global travel searches and transactions from over 5,000 consumer web sites to help clients understand individual travellers. More

Ingather Opens Sensory Facility in Denver

Jun 14 2013

Lakewood, CO-based qualitative and sensory testing specialist Ingather Research has opened new facilities in downtown Denver. More

InfoReady Launches Marketing Intelligence Practice

Jun 11 2013

Australian consultancy InfoReady has launched a Marketing Intelligence practice, specialising in multi-channel marketing and analytics, and appointed James Forbes to establish and lead it. More

Nielsen Tests Syncbak Mobile TV Tracking

Jun 5 2013

Nielsen has completed a successful trial using technology developed by mobile streaming provider Syncbak to capture and measure viewing of TV content on mobile devices. More

Laqshya Launches ROAM Traffic Count Tool

Jun 5 2013

Outdoor advertising firm Laqshya has launched an audience measurement tool called ROAM (Research on Outdoor Audience Movement), initially for use in gathering Opportunity To See (OTS) metrics in Mumbai, Delhi and Bangalore. More

Forbes Debuts DIY Neuroscience Approach

Jun 4 2013

US agency Forbes Consulting Group has launched a DIY version of its MindSight applied neuroscience technology, offering quick, low cost insights into the subconscious emotions that motivate consumers to buy. More

Ipsos Launches New Censydiam Brand Growth Solution

May 29 2013

Ipsos MarketQuest has unveiled the 'next generation' of its suite of brand growth solutions, Censydiam, which it says helps users to identify and prioritise category and cross category opportunities for growth, analyse brand choice and measure brand equity. More

MMR Debuts Survey App

May 29 2013

MMR Research Worldwide has launched a real-time, point-of-purchase survey app called MyDiaLog, which allows users to share videos, pictures and audio clips recorded on their smartphones. More

Tpoll Launches 'Tech Savvy' Panel

May 28 2013

In the UK, full service agency Tpoll has launched a panel called 'The Future Thinking Forum', comprising 'tech savvy' individuals who enjoy discussing the latest product innovations, gadgets and software. More

Twitter Unveils TV Ad Tie-In Service

May 24 2013

Twitter has announced a new service offering TV advertisers the ability to target people who are tweeting about their ad campaigns. More

Civicom Launches App for Mobile Shopper Insights

May 17 2013

US firm Civicom Marketing Research Services has launched a mobile app through which consumers can 'dial in' and record their thoughts while out shopping. More

IMRSV Launches Webcam Face Recognition Software

May 16 2013

In New York, analysis tech firm IMRSV has launched facial recognition software called Cara, through which any webcam can be used to gather audience data such as gender, age, attention time and 'glances'. More

New Firm 9 Dots Opens in Edinburgh and London

May 14 2013

Former Ipsos MORI Scotland exec Margaret Frazer has opened a new agency called 9 Dots Insights, with bases in Edinburgh and London and offering market, brand and communications research as well as strategic marketing consultancy. More

Insight Firm Launches in Kansas City

May 14 2013

US ad agency veteran Sheree Johnson has launched a firm called SJ Insights, which will offer market intelligence and analysis, proprietary market research, media planning and buying, along with marketing and advertising related consultancy services. More

Nielsen Catalina Debuts TV Ad Matching Tool

May 14 2013

In the US, shopper insight specialist Nielsen Catalina Solutions has launched a tool called AdVantics On Demand, allowing clients to link TV ads with appropriate audiences, based on actual retail purchase data. More

TapestryWorks Debuts Shopper Behaviour Tool

May 13 2013

Singapore-based consultancy TapestryWorks has announced the launch of BehaviourWorks, a new framework for evaluating shopper behaviour for point-of-sale, web site design and promotional materials, building on advances in neuroscience and behavioural economics. More

YFind Launches Shopper Location Tool

May 9 2013

Singapore-based YFind, which helps brick-and-mortar retailers track and analyze movement in any indoor or urban environment, has launched a shopper analytics dashboard called TheRetailHQ, which pinpoints shoppers' specific locations inside a store. More

KSS Retail Launches Pricing and Promotions Tool

May 9 2013

In the US, dunnhumby-owned price modeling and customer insight firm KSS Retail has introduced a new business intelligence tool called PriceStrat Analyzer, to enable retailers to tap into their data for decisions about pricing and promotions. More

Woolworths in 'dunnhumby Deal' with Quantium

May 3 2013

In Australia, supermarket giant Woolworths has taken a 50% non-controlling stake in customer data analytics firm Quantium, which in return will gain access to Woolworth's customer data and provide insights to the retailer's packaged goods suppliers. More

SessionM Launches Mobile Poll Feature

May 3 2013

Boston, MA-based company SessionM has added a survey feature, 'Consumer Polls', to its mobile loyalty and monetization platform, to enable advertisers and developers to launch in-app polls across millions of mobile users. More

Placed Maps Panel's Real World Movements

May 2 2013

Location analytics firm Placed has launched a new solution called Placed Insights which measures the geographic locations visited by more than 70,000 panelists a day. More

GfK Plans Major Boost for KnowledgePanel

Apr 26 2013

In the US, GfK is to increase the size of its KnowledgePanel by a third in 2013, in a bid to provide greater access to those populations that are often difficult to reach using traditional survey methods. More

BrainJuicer Rolls Out Emotion-Based Pack Test

Apr 25 2013

UK-based online specialist BrainJuicer has introduced a new methodology called 'The System 1 Pack Test', which imitates the real-time shopping experience by asking people to make a selection from the shelf while under time-pressured conditions. More

Maritz Debuts 'Capella Restaurant' Feedback Tool

Apr 24 2013

Maritz Research has expanded into the food service industry through the launch of 'Capella Restaurant', a mobile survey tool designed to capture feedback about diners' experiences. More

Swipp Raises $2m, Launches Real-Time Insight Tool

Apr 23 2013

In the US, Silicon Valley-based social media intelligence platform Swipp has raised $2m in investment funding, while also launching a product called Swipp Plus to provide real-time customer insight around products, brands and offers. More

Webtrends Debuts Customer Data Integration Tool

Apr 16 2013

Online analytics pioneer Webtrends has launched a platform called 'Action Center', through which users can integrate in-session and historical customer data into their marketing systems. More

Partners Bring Neuroscience Approaches to Middle East

Apr 15 2013

Emotional response measurement specialist Forbes Consulting Group has announced a partnership with Arab research boutique iQual, to bring 'cutting-edge applied neuroscience and emotional insight to businesses throughout the Middle East'. More

TiVo Adds Nielsen Data to TRA's Media Analytics Service

Apr 11 2013

TiVo Research and Analytics - a subsidiary of digital video recorder (DVR) firm TiVo - has added data from Nielsen to the media measurement and analytics services offered by its recently acquired TRA business. More

New Shopper Marketing Agency for US

Apr 10 2013

Shopper marketing specialists Jim Cusson and Jared Meisel have set up a new agency called Theory House in Charlotte, North Carolina. More

GroupM Consolidates Multicultural Insight Services

Apr 10 2013

WPP's media investment management group GroupM has expanded its line-up of multicultural insights services and brought them together in one until called GroupM Multicultural, led by Hispanic media specialist Gonzalo Del Fa. More

Incite Launches Behaviour Change Practice

Apr 9 2013

UK consumer specialist Incite has launched a dedicated Behaviour Change practice, which will use multiple disciplines - including behavioural economics, neuroscience, health psychology and CRM - to help brands influence the behaviour of consumers. More

Shopbust Adds Mobile Mystery Shopping Module

Mar 28 2013

Shopper feedback specialist Shopbust has launched a mobile version of its mystery shopping platform, to enable clients to carry out 'fast turnaround' store audits and spot checks and report back to their businesses via their mobile phones. More

Acorn Grows in New Directions

Mar 25 2013

In the UK, BI and segmentation specialist CACI has unveiled what it calls 'a radical new approach to describing consumer behaviour, breaking away from the use of census data for development of its geodemographic segmentation tool Acorn. More

New Tool Links Mobile Ad Clicks to Store Visits

Mar 22 2013

Mobile behavioral targeting firm Sense Networks has introduced a tool called 'mClick-to-Visit Analytics', which reports when a mobile user who has clicked on an ad makes a visit to the retailer's physical store. More

GfK Names Stanfield Leader of New BaCE Practice

Mar 19 2013

GfK has launched its Brand and Customer Experience practice (BaCE) in the UK, and promoted Iain Stanfield to lead it. More

Research Now Teams Up with Experian

Mar 18 2013

Panel firm Research Now has announced an international deal with Experian Marketing Services, the data giant's insight and targeting wing, combining online behavioural data with the ability to survey the same individuals. More

Ipsos Partners with Mums' Club Bounty

Mar 4 2013

Ipsos Marketing has announced a strategic partnership with Bounty, the UK's largest parenting club. The deal gives Ipsos clients access to Bounty's 37,000 strong Word of Mum Panel, comprising mums-to-be, new mums and those with pre-school age children. More

GfK Integrates Facial Analysis into Ad Testing System

Feb 22 2013

GfK has integrated its 'EMO Scan' facial expression measure into its existing ad testing system, to help clients understand consumers' spontaneous emotional response to advertising. More

Strategy Analytics Opens Consumer Insights Wing

Feb 22 2013

US provider Strategy Analytics, which focuses on clients in the technology sector, has opened a new Consumer Insights Practice (CIP) led by Motorola Mobility's former Head of Consumer Insights Joy Ganvik. More

HCD Adds Biometric Measures to Concept Test Tool

Feb 22 2013

US marketing and communications specialist HCD Research has integrated biometric, eye tracking, and quant online research measures into its existing AdverTest concept testing tool, to obtain insights into consumers' reactions to all forms of media. More

ParkerWhite Opens Immersive Youth Marketing

Feb 22 2013

US branding agency ParkerWhite Brand Interactive has opened an insight and social media analysis business, Immersive Youth Marketing, in partnership with youth marketer Gregg Witt. More

TEOCO Rolls Out Location Ad Targeting Tool

Feb 22 2013

Telecoms sector analytics provider TEOCO has introduced a tool called INrange Analytics, using its recently launched location analytics capabilities to identify subscriber travel patterns and deliver targeted mobile ad campaigns. More

Ipsos Rolls Out WAO! in Poland

Feb 18 2013

Ipsos Loyalty is to roll out its WAO! share-of-wallet tool in Poland. The service measures share of wallet dynamics within a given category, then assess which aspects of satisfaction and loyalty are driving this. More

Millward Brown Unveils Brand Success Framework

Feb 13 2013

Millward Brown has developed a model which it claims 'cracks the code' for how brands drive financial growth for their organisations. More

Engage Launches Ethnographic Omnibus

Feb 13 2013

UK-based Engage Research has launched an omnibus-style ethnographic study called 'ethnobus', drawing on a range of sources from blogs to cupboard audits. More

InsightExpress and Polk Link Ad Exposure with Auto Buying

Feb 7 2013

US online research and analytics company InsightExpress has added auto specialist Polk's census of vehicle registration data to its own Ignite Auto research solution, to provide marketers with an understanding of how ad exposure drives buying behavior. More

Closer Links for Videology and Shopcom

Feb 6 2013

US-based online video ad targeting specialist Videology has extended its partnership with Kantar Shopcom, which helps clients link consumer purchases with campaign exposure. More

Lure of Luxury Pulls Shullman from Retirement

Feb 5 2013

Bob Shullman, the former President of affluent consumer measurement business Ipsos Mendelsohn, has set up his own consultancy called the Shullman Research Center, which offers a 'Luxury and Affluence Monthly Pulse' of future purchasing intentions of the US marketplace. More

Mintel Launches Consumer Forecasting Tool

Jan 29 2013

Consumer information publisher Mintel has launched a new trend forecasting tool called 'Mintel Futures', which draws on a set of six key trends to identify the largest areas of business opportunity. More

Travelport Launches Traveller Insight Tool

Jan 24 2013

US-based Travelport, which provides transaction processing services to the travel sector, has launched an online business intelligence tool called Agentivity, which offers insights into client behaviour and data on traveller booking patterns. More

Rentrak and Majestic Link for Indian Box Office Data

Jan 22 2013

Multi-screen measurement specialist Rentrak has extended its International Box Office Essentials service to India, through a partnership with Asian MR firm Majestic MRSS, which will collect daily theatre-level attendance and ticket sales information across the region. More

Millward Brown Clients Back Facial Coding

Jan 16 2013

Millward Brown has announced a major expansion of its Link and Facial Coding technology, and says two of its biggest clients, Unilever and The Coca-Cola Company, will use the technique for all their ad testing in 2013. More

China JV for Online Research Firms

Jan 16 2013

Japan-based GMO Research has announced an ambitious Chinese JV with Internet research specialist Horizon E-lab Ltd. A new company, GMO E-Lab Marketing Research (Shanghai) is scheduled to open in April and aims to be 'number one' in the region 'within three years.' More

RapidBlue Debuts App for Off-Line Retail Stats

Jan 16 2013

Finnish off-line shopper analytics company RapidBlue Solutions has announced an app providing its analytics direct to mobiles. Mobile Retail Store Analytics promises store owners and managers the ability to collect data and view analysis without the need for extra in-store hardware. More

New Division for MENA Specialist POINT

Jan 15 2013

Dubai-based researcher POINT Consultancy has launched a specialist FMCG division, Ignite, which will focus on the MENA region and offer a number of proprietary tools and approaches. More

MMR Unveils NPD Tool

Jan 15 2013

Food, drink and consumer goods specialist MMR Research Worldwide (MMR) has announced a new NPD tool, 'Concept Lab', which it says will screen, optimise and validate product potential cost-effectively and without the need for multiple rounds of research. More

Online Pricing Tool Enhanced

Jan 15 2013

Crowd-based pricing intelligence platform Digital Folio has announced the launch of new software it calls Universal Connector Technology, which it says will allow clients to capture real-time competitor pricing for more than 275 retailers in over 150 categories. More

Crack Team Starts Neuroscience Firm

Jan 11 2013

Consumer insights specialists Cristina de Balanzó, Siemon Scamell-Katz and Rafal Ohme have set up a new London-based neuroscience consultancy called The Walnut Group. More

GfK Steps Up with Footfall Measure

Jan 11 2013

In the US, GfK has introduced a new service called Location Insights, to help retailers understand the movements and demographics of crowds around specific shopping environments. More

Miami Launch for Mystery Shopping and Survey Firm

Jan 11 2013

Miami-based sales performance agency The Retail Outsource Companies has launched a new sister company called 'The Consumer Insight' (TCI), which will offer a range of mystery shopping, customer surveys, compliance audits and competitive intelligence services. More

IXI Rolls Out Ad Reach Measurement Tool

Jan 11 2013

IXI Services, a division of consumer information provider Equifax, has launched an online tool called AudienceIntel, which helps clients evaluate who is actually viewing and responding to their ads. More

Euclid Launches 'Zero Hardware' Retail Solution

Jan 7 2013

Retail analytics company Euclid has launched Euclid Zero, an off-line shopper analytics package which does not require users to install hardware but operates with existing wireless infrastructure. More

RapidBlue Metric Links Shopping Behaviour to Purchase

Jan 7 2013

Helsinki, Finland-based RapidBlue Solutions has announced a new metric, 'Gross Shopping Hours' (GSH), which it says is based on the discovery of 'a significant relationship between the brick-and-mortar shopping behaviour of shoppers and retail sales.' More

New Paris Facilities for Schlesinger

Jan 7 2013

Data collection group Schlesinger Associates has launched new viewing facilities at Passerelles Bastille in Paris. More

myThings Adds Visual Analysis to Pre-Targeting Offer

Dec 20 2012

Personalised ad solutions firm myThings has launched what it describes as a 'first-of-its-kind' pre-targeting solution, which analyses the visual attributes of a product in order to predict shopping behaviour. More

Nielsen and Twitter Announce Rating Service

Dec 18 2012

Nielsen and Twitter have reached a multi-year agreement to produce a new metric, the 'Nielsen Twitter TV Rating', for the US market, covering the reach on Twitter of conversation about TV programmes. The first figures will be commercially available from the fall of 2013. More

MediaBug to Track Convergence and Disruption

Dec 14 2012

London-based Decipher Media Research (DMR) has launched MediaBug, a bi-annual tracker promising media clients 'a unique perspective on the evolution of media consumption in the UK', with a specific focus on the disruption of established viewing behaviour by new technologies and services. More

Nielsen Rolls Out Online Brand Effect in UK

Dec 13 2012

Nielsen has rolled out its real-time ad measurement and optimisation tool Online Brand Effect in the UK. More

Gay Ad Network Debuts New Targeting Service

Dec 13 2012

US-based Gay Ad Network - which offers access to an LGBT media network reaching 6 million users per month - has introduced a data-driven service to enable advertisers to target its consumers with relevant ads. More

Aldata Unveils Shopper Interaction Data Tool

Dec 5 2012

US-based retail optimization firm Aldata has introduced a solution allowing retailers to store, segment, maintain, analyze and report on shopper data. More

Asian Consultancy Gets Weaving with New Tool

Nov 30 2012

Singapore-based consultancy Tapestry Works has launched a new branding tool based on archetypes, specifically developed for the Asian market. StoryWorks will be launched across Asia via a partnership with ABN Impact. More

Rentrak Debuts Box Office Measure in Malaysia and Singapore

Nov 29 2012

Multi-screen media measurement specialist Rentrak has extended its International Box Office Essentials service to Malaysia and Singapore, collecting daily theater level attendance and ticket sales information. More

Bluekai and Jumptap Partner for Mobile Targeting

Nov 29 2012

Online data firm BlueKai has formed a partnership with mobile ad network Jumptap, to improve the targeting of ads to mobile devices using a broad set of mobile, online and off-line data segments. More

US Firm to Keep an 'i on Women'

Nov 28 2012

Chicago-based Insights in Marketing (IIM) has launched a new division called 'i on Women', dedicated to understanding female consumers. More

Kantar Media Strikes Audience Data Deal

Nov 27 2012

Digital TV solutions provider NAGRA is to collaborate with Kantar Media to offer clients subscriber data from in-home devices. The service will be pre-integrated with NAGRA's OpenTV 5 media convergence platform. More

Kinesis Partners with Product Test Client

Nov 27 2012

Research software firm Kinesis Survey Technologies LLC has announced a strategic partnership with its client StartSampling, which will offer users end-to-end in-home product testing services. More

Facial Recognition for Dummies

Nov 26 2012

Facial recognition in a retail environment, previously conducted by digital signage and kiosks, has just received a slightly scary makeover courtesy of Italian company Almax, whose EyeSee mannequin videos shoppers and categorises them for marketing purposes. More

Mobee Gets a Million for Mystery Shopping

Nov 21 2012

In the US, mystery shopping app provider Mobee has launched out of private beta, with $1.1m in seed funding. More

MMR Taps 'Watch Me Think' for Video Insights

Nov 20 2012

UK consumer insight and sensory specialist MMR Research Worldwide has partnered with consumer-generated video insights firm 'Watch Me Think', which offers panellists financial rewards in exchange for submitting smartphone videos containing their feedback on specific topics. More

Netquest Launches Panel-based Ad Tracker

Nov 15 2012

LatAm and Iberian online panel specialist Netquest has launched a service called AdTracking, using feedback from its 450,000 panellists to measure their reactions to specific online adverts. More

Ipsos Launches Tool for Successful Innovation

Nov 14 2012

Ipsos innovation and forecasting division InnoQuest has unveiled a new Framework, centred around 'nine drivers critical to innovation success'. More

Puerto Rican Debut for Scarborough

Nov 14 2012

Local market specialist Scarborough Research has formally announced its entry into Puerto Rico with a new insights service combining extensive attitudinal data and consumer behavior-based measures. More

Paradigm Upgrades Location-Based Survey App

Nov 13 2012

US-based Paradigm Sample has added image capture and real-time couponing features to its proprietary IdeaShifters mobile app, which is also now available for Android. More

Protobrand Extends Image Tool to Smartphones

Nov 8 2012

In the US, research and branding firm Protobrand has used Research Now Mobile's platform to launch a smartphone version of its Meta4 Insight tool, which probes the unconscious mind using 'metaphor elicitation'. More

Mintel Launches Brazilian Consumer Series

Nov 8 2012

Consumer information publisher Mintel has launched a new report series which offers an issue-based perspective of consumer markets across Brazil. More

Aldata Rolls Out Shopper Insight Suite

Nov 6 2012

Retail optimization firm Aldata has launched the 'Omni-Shopper' suite, which pulls together shopper interaction data from a range of channels and uses it to drive product marketing and supply. More

Sports & Sponsorship Unit for BDRC Continental

Nov 5 2012

UK research provider BDRC Continental has launched a Sports & Sponsorship division and appointed Director Mark Long to lead it. More

POSTAR Set to Launch New Outdoor Currency

Nov 1 2012

UK out-of-home measurement body POSTAR is set to launch a new GPS-enabled 'currency' next February, covering a wide range of outdoor environments including road, tube and rail. The launch has been made possible with a £19m investment from companies in the sector. More

Firms Link Visual Attention with Emotional Response

Oct 26 2012

Neuro-technology specialist Emotiv has joined forces with eye tracking specialist SensoMotoric Instruments (SMI) to launch a single system through which to measure and analyze consumers' visual attention along with their emotional responses to brands. More

RapidBlue Launches Location Data Tool

Oct 26 2012

Finnish shopper and visitor analytics specialist RapidBlue Solutions has launched a new product which converts existing location data collected and owned by cell phone networks, WiFi-operators and others into metrics on consumer movements and actions. More

New Passport for Euromonitor

Oct 26 2012

Market intelligence firm Euromonitor has added two new features to its online tool Passport, offering socio-economic information about the world's metropolitan areas, and a visual representation of their citizens. More

Hiatus for Indian Audience Figures

Oct 22 2012

Indian television measurement body TAM is suspending publication of its viewing data from week 41 (October 7th) onwards, for 8 weeks while four of the country's biggest cities switch over from analogue to DAS. More

Fashion and Lifestyle Site Unveils Research Option

Oct 22 2012

Product review site Influenster has announced a research offering giving brands access to its community of 'trendsetters who live to give opinions of products and experiences'. More

GfK Tool Studies 'Human Relationships' with Brands

Oct 18 2012

GfK has introduced a 'human relationship' model, to uncover consumers' emotional and social connections with brands. More

Kantar Launches 'The WHY Code'

Oct 17 2012

Kantar Media TGI has launched a new initiative called 'The WHY Code', which offers to help clients understand every stage of the consumer decision-making journey, both conscious and subconscious. More

Former Clear and Unilever Execs Find 'Antedote'

Oct 16 2012

In San Francisco, Adam French and Anne Lacey - who previously worked at M&C Saatchi-owned brand consultancy Clear - have joined forces with former Unilever insights leader Dr Nick Anderson to launch an innovation and insight company called Antedote. More

Ipsos Extends Hispanic Insight with Fusiona

Oct 16 2012

Ipsos has launched a qualitative practice called Fusiona within its Ipsos UU business, promising to help clients connect with Hispanic consumers at a 'deeper level'. More

Communispace Adds Consumer Emotion Tool

Oct 16 2012

US-based online research community builder Communispace has launched a proprietary approach called 'Emotive Elicitation', which uses body language images to uncover subconscious consumer emotions and perceptions. More

LocalResponse Taps 'Historical Intent'

Oct 12 2012

NYC-based company LocalResponse has launched a retargeting service called 'historical intent targeting' (HIT), to enable brands to deliver ads based on past social media behavior across networks such as Twitter, Instagram and Foursquare. More

German Firm Launches Panels for Eastern Europe

Oct 11 2012

In Germany, full service agency Dr Grieger & Cie has launched online panels in Romania, Poland, the Czech Republic, and Turkey. More

Telefónica Opens 'Dynamic Insights' Practice

Oct 10 2012

Broadband and telecoms giant Telefónica has partnered with GfK to open a big data business unit called Telefónica Dynamic Insights, which will sell anonymised and aggregated mobile network data to companies and public sector organisations worldwide. More

Hofmeyr Refines TNS ConversionModel

Oct 4 2012

A year after returning to TNS Jan Hofmeyr has refined his ConversionModel, to help clients identify how people feel about their brand and determine how external barriers like price and availability affect consumer spending. More

Nielsen Rolls Out 'True Reach' Video Measure

Oct 2 2012

Nielsen has officially launched its Cross-Platform Campaign Ratings tool, which it says indicates 'the true reach' of video ads across multiple screens. The tool combines data from Nielsen's Online Campaign Ratings service and its proprietary national TV panel. More

Tesco Offers Consumers Access to Own Data

Oct 2 2012

UK-based supermarket giant Tesco is planning a new Clubcard scheme which will provide consumers with products and games offering 'simple, useful, and fun' personalised access to their own shopping data. More

Sinotrust Launches China Kids Study

Oct 1 2012

Beijing-based agency Sinotrust has launched a service integrating data from a number of sources on the c.140m Chinese children aged six to fourteen. More

Nielsen and CIMM to Collaborate on Innovation

Oct 1 2012

Nielsen and the Coalition for Innovative Media Measurement (CIMM) have formed an 'Innovation Committee' to develop and test potential new approaches to mobile television audience measurement for Nielsen's mTAM initiative. More

Radius Rolls Out Shopper Decision Approach

Sep 28 2012

US-based full service agency Radius Global Market Research has rolled out a new approach for identifying and dissecting the various components of the consumer purchase process. More

Exponential Adds MasterCard Off-Line Spending Data

Sep 28 2012

Ad intelligence provider Exponential Interactive has partnered with MasterCard's analytics arm to incorporate retail-level consumer spending behavior data into its online audience targeting services. More

RapidBlue Introduces 3D Shopper Analytics Map

Sep 26 2012

Finnish shopper and visitor analytics specialist RapidBlue Solutions has launched a 3D visualisation tool for mapping shopper movements, to enable retailers to understand the performance of their retail space across different floors and trading areas. More

Qureshi Opens London Media Lab

Sep 20 2012

Qureshi Market Research MD Bob Qureshi has opened a new facility in London's West End, offering eye tracking, dial testing and NeuroFocus services. The five-studio facility also provides access to a bar for use in drinks research projects. More

WhichSocial Launches with Pinterest Fashion Analytics Tool

Sep 6 2012

Manchester, UK-based technology entrepreneur Avin Wong has launched a Pinterest analytics business called WhichSocial.com, which offers a social media analysis platform through which fashion retailers can measure and track their brands on Pinterest. More

New Full Service Agency Targets Western Canada

Sep 5 2012

Former Ipsos Reid President Steve Mossop has launched a full service agency called Insights West, based in Vancouver and servicing private and public sector clients across Western Canada. More

Twitter and Facebook Add Targeting Features

Aug 31 2012

Twitter has introduced interest-based ad targeting for its Promoted Tweets and Promoted Accounts campaigns, while Facebook is to allow brands to use their consumer data to reach users through the site. More

Location Analytics Firm Adds Mobile Measurement

Aug 30 2012

US-based Placed Inc. has expanded its location analytics service with the addition of mobile web measurement, to provide site publishers with details about the businesses people were near when interacting with site content. More

Ratings Research Specialist Opens in Nashville

Aug 23 2012

Music and media writer, researcher and analyst Jeff Green is launching a new Nashville-based firm called Stone Door Media Lab, which will provide ratings research, digital media consumption analytics, market analysis and business intelligence for the entertainment sector. More

GMO Research/JMI to Open India Ops Centre

Aug 23 2012

Japan-based GMO Research and its subsidiary GMO Japan Market Intelligence (GMO Research/JMI) are to open the group's first operations centre in India at the end of August, led by former GMI exec Anupam Kaul. More

Roy Morgan Studies 'Connected' Consumers

Aug 21 2012

Omnibus and syndicated data specialist Roy Morgan Research has launched a new service called the 'Digital Universe', to provide a view of Australians' daily lives, including media consumption, shopping habits, socialisation and expectations. More

MusicHype Launches 'Appreciation Engine'

Aug 21 2012

Online service MusicHype.com, which helps bands, management companies and labels develop relationships with their fans, has launched the 'Appreciation Engine' through which clients can aggregate customer profile data, analyze fan activity and identify 'VIP' customers in real-time. More

ABN Expands to Hong Kong and Re-Brands

Aug 16 2012

Asian agency ABN Research has opened an office in Hong Kong, from which it plans to expand beyond the FMCG and white good sectors to supporting service industries such as finance and telecoms. The firm has also been re-named as 'ABN Impact'. More

XM Asia Pacific Opens Consumer Experience Lab

Aug 16 2012

Digital agency XM Asia Pacific has opened a Consumer Experience Lab in Singapore. The facility will use Tobii eye-tracking technology, heuristic techniques and usability metrics to examine how Asian consumers absorb the information they see in digital ads and traditional media. More

Annik and Mobile Posse Target 15m Consumers

Aug 14 2012

India-based MR technology and operations company Annik has partnered with mobile home screen messaging specialist Mobile Posse, to provide access to the fifteen million consumers who have signed up to receive offers and content via the latter's pre-loaded software. More

Latino Big Data Launch for Entravision

Aug 10 2012

In the US, Spanish language media company Entravision Communications Corporation has launched a new big data analytics and modeling business called Luminar, to help clients predict US Latino consumer behavior. Franklin Rios leads the new division as President. More

Rentrak and iTVX Link for Product Placement Measure

Aug 8 2012

Multi-screen measurement specialist Rentrak has partnered with product placement analysis firm iTVX, to help brands and programmers understand the impact on audiences when a TV show uses a brand in a story line. More

comScore Debuts Tablet Study

Aug 6 2012

Online audience measurement firm comScore has launched TabLens, a monthly syndicated study of US tablet ownership and usage, based on a 3-month rolling sample of 6,000 users. More

Partners Combine Emotion and Eye Tracking

Aug 6 2012

Eye tracking software solutions firm iMotions has struck a deal with emotion measurement specialist Affectiva, to integrate the latter's wireless Q Sensor into its Attention Tool platform. More

New Agency Opens in South Africa

Aug 3 2012

In South Africa two former employees of RI and GlobalEDGE Marketing Consultants, Andrew Johnson and Catherine Read-Fletcher, have set up a new agency, Beyond Insights. More

RapidBlue Analytics Tool Pinpoints Lost Sales

Aug 1 2012

Helsinki-based RapidBlue Solutions has launched a point-of-sale (POS) integrated version of its Shopper Analytics solution, to enable retailers to analyze those shopping trips which do not lead to sales. More

Ipsos InnoQuest Launches non-FMCG Tool

Jul 31 2012

Specialist innovation and forecasting business Ipsos InnoQuest has rolled out a new market potential analysis tool called Vantis*Optimize, designed specifically for clients planning to launch non-FMCG products or services. More

InsightsNow Debuts 'Product Spark'

Jul 30 2012

US-based product innovation specialist InsightsNow has launched a new research approach called 'Product Spark', which it says solves the 'concept to product translation dilemma' when applied at the beginning of an R&D initiative. More

Nielsen Opens 'Innovation Hub' Subsidiary in Israel

Jul 27 2012

Nielsen has partnered with Israeli-based venture capital fund Partam Hightech to launch a subsidiary called Nielsen Innovate, which will help develop and fund business ideas and bring them to market for its clients globally. More

Nielsen Sets Out Local Audience Plan

Jul 27 2012

Nielsen has launched an upgrade plan for its Local Audience Ratings, which includes quadrupling sample size across all local markets and doubling it in diary markets. The firm says this will provide broadcasters with 'more granular data' for both programing and ad sales. More

Scarborough Partners with GfK MRI

Jul 26 2012

Nielsen/Arbitron joint venture Scarborough Research has hooked up with GfK MRI to offer a service exploring the links between the attitudes of American consumers and their shopping and media consumption patterns. More

Swift Adds Wet Rooms to Viewing Facility

Jul 25 2012

Yorkshire-based Swift Research has added four wet rooms to its Innervisions viewing and testing facility, through which clients can observe how consumers use and interact with personal care and hair care products. More

Epsilon Adds Behavioral Targeting Feature

Jul 24 2012

US marketing services firm Epsilon has added a new feature to its TotalSource Plus consumer database, to enable marketers to target individuals based on their likelihood to engage with or purchase products or services. More

BARB Web TV Meter 'Ready to Scale Up'

Jul 23 2012

UK broadcasting measurement body BARB is to expand the circulation of its Web TV meter, adding another 500 homes to its core panel, currently just 100-strong. The system measures TV viewing via laptops and PCs. More

ORC Adds More Features to CARAVAN

Jul 20 2012

ORC International has added two new online sample options, geographical and 'generational' targeting, to its CARAVAN omnibus survey suite, offering interviews with a representative sample of US adults within any one state, top metropolitan area or age generation. More

EMI to Share Fan Insights with Data Specialists

Jul 19 2012

EMI Music is to release parts of its 'EMI Million Interview Dataset' to around 150 data scientists from non-profit organisation Data Science London, who will study what EMI describes as the 'most extensive collection of data on music consumers ever shared'. More

Interpret Adds to Movie Forecasting Service

Jul 19 2012

US-based entertainment, media and technology specialist Interpret has enhanced its 'Advance Long Lead' (ALL) movie monitoring service with a feature which tracks movie titles up to a year prior to their release. More

EyeTrackShop Launches 'Actual Views' Measure

Jul 17 2012

Swedish firm EyeTrackShop has launched a new solution called realCPM, which attempts to measure the actual number of people who view an ad. More

MMA Secures $1m for Mobile Marketing ROI Study

Jul 16 2012

In the US, the Mobile Marketing Association (MMA) has received $1m in funding from a consortium of major brands, to launch a global study that will aim to evaluate mobile's contribution to marketing ROI. More

RapidBlue Gets EU Consumer Profiling Patent

Jul 16 2012

Finnish shopper and visitor analytics specialist RapidBlue Solutions has been granted an EU-wide patent for profiling consumers based on their historical and current movements, gathered anonymously using radio frequency technologies. More

NBC Apps to Track and Target Olympics Fans

Jul 13 2012

NBC Olympics, the unit responsible for producing and promoting NBCUniversal's coverage of London 2012, is launching two apps to provide live streaming of the games, using Adobe technologies to enable brands to measure user traffic and deliver targeted advertising to followers. More

Georgetown Uni Sets Up Consumer MR Institute

Jul 13 2012

In the US, Georgetown University has established a new Institute for Consumer Research, centred around technology-focused consumers and how to market to them. More

Leo Burnett Rolls Out MetaphorMining Qual Platform

Jul 12 2012

In the US, WPP-owned ad agency Leo Burnett has launched a qualitative research platform called MetaphorMining, which aims to improve clients' understanding of human behavior, and specifically of how people perceive and relate to brands. More

Arbitron Debuts Campaign ROI Service

Jul 11 2012

US-based ratings giant Arbitron has introduced a cross-platform tool called Promo OptimiXer, to help broadcast and cable networks evaluate the return on investment of their radio and television 'tune-in' campaigns. More

MB Extends Facial Coding to LatAm & AsiaPac

Jul 10 2012

Millward Brown (MB) has extended the availability of its facial coding capabilities, offered as part of its LINK ad copy evaluation solution and developed in partnership with emotional measurement company Affectiva, to the emerging markets of Latin America and Asia Pacific. More

Third Eye Opens to Watch 'New Canadians'

Jul 6 2012

In Canada, multi-cultural marketing specialist Monsoon Communications has opened an MR agency called Third Eye, to deliver insights into the ethnic audience it defines as 'Zero2Five New Canadians'. The firm will be led by former TNS leader Gautam Nath. More

BDRC Tool Listens to Hotel Guest 'PillowChat'

Jul 5 2012

London-based BDRC Continental has launched a social media monitoring and sentiment analysis tool called PillowChat, to enable hotels to monitor, measure and understand the online 'chat' about their brands. More

HappyOrNot Lands at Heathrow

Jul 5 2012

Finnish customer feedback tech firm HappyOrNot has introduced its customer satisfaction measurement device to the UK, where the system is currently being used at London Heathrow Airport to obtain passenger views of the airport's much-discussed security measures. More

Rentrak Offers Movie Studios VOD Service

Jul 3 2012

Multi-screen measurement specialist Rentrak has introduced a new service providing movie studios with data on both their own and their competitors' video-on-demand (VOD) theatrical releases. More

Modelling Launch for SPA Future Thinking

Jul 2 2012

UK-based SPA Future Thinking has launched Volumetric Choice Based Conjoint (VCBC), a new modelling methodology which it says will forecast a brand's value and volume shifts against competitors. More

Nielsen NeuroFocus Debuts Ad 'Compression' Technique

Jun 28 2012

US brain research specialist Nielsen NeuroFocus has announced a new technique called Neuro-Compression, developed in response to a requirement from CBS TV to find out if a 30-second ad can be cut in half without losing some of its powers of persuasion. More

Ipsos Loyalty Aims for the WAO! Factor

Jun 28 2012

Ipsos Loyalty has followed up last year's WAR with the launch of a research solution called WAO!, to help clients understand 'share of wallet' in their target sectors. More

'Clickstream' Links TGI and Compete Data

Jun 21 2012

Kantar Media TGI has launched a new service called 'TGI Clickstream', allowing marketers, communications agencies and media owners to gain a picture of web sites and sections visited by specific, 'complex' target groups of consumers. More

Marks Quits Kantar CEO Role

Jun 20 2012

In the UK, Kantar Media Audiences CEO Richard Marks is leaving the firm in August to set up his own consultancy business. He will be replaced by Richard Asquith, who currently leads the firm's TGI and Custom division. More

SPA Future Thinking Unveils Ethnographic Tool

Jun 20 2012

UK-based researcher SPA Future Thinking has introduced an ethnographic tool called See-Me, which it claims 'bridges the gap' between actual and recalled consumer behaviour. More

Kantar and Nielsen Link for Media Analysis in Ireland

Jun 18 2012

Kantar Media TGI and Nielsen have teamed up to launch a new media analysis tool in Ireland, combining Nielsen's TV data with the TGI survey of consumers' brand and product use, attitudes and media habits. More

Break Media Launches Manwatching Portal

Jun 14 2012

US-based online publisher Break Media, which creates and distributes male-targeted content, has launched a tool to provide brand marketers with insights into men's' lives, trends and behaviors. More

Partners Link Voter and Consumer Data

Jun 12 2012

In the US, Scarborough Research is adding nationwide voter data from political data provider TargetSmart Communications to its own consumer database, to enable agencies, politicians and lobbyists to examine consumer behavior relevant to specific election issues. More

Rentrak Grows Measurement Business, Launches Chinese JV

Jun 8 2012

Multi-screen measurement firm Rentrak Corporation has announced a joint venture to measure audiences in the People's Republic of China; and has released Q4 and full-year results showing continued rapid growth in its Advanced Media and Information (AMI) business. More

GfK MRI and Keller Fay to Link WOM to Media Audiences

Jun 7 2012

Magazine ratings provider GfK MRI and word-of-mouth consulting firm Keller Fay Group have combined data from their syndicated research databases to form a new product called TalkTrack/GfK MRI Data Fusion. More

Adlucent Debuts Shopping Analytics Tool

Jun 6 2012

US marketing technology and analytics firm Adlucent has launched an intent-based Shopping Analytics tool, to help retailers optimize their customer acquisition strategies by customer segment, while also improving their inventory planning and merchandising functions. More

Effective Measure Rolls Out MENA Mobile Service

May 30 2012

Digital audience specialist Effective Measure is launching a service in the MENA region (Middle East North Africa), combining online polls and data from tagged web sites to provide insights on mobile consumption and purchase activities. More

4insight Offers Channel Islands' First Viewing Studios

May 30 2012

Researchers Dorothy and Ray Parker have set up a new marketing research and competitor intelligence company called 4insight in St Helier, Jersey, which offers what they claim to be the Channel Islands' first professional viewing studios. More

HCD in Biometrics Partnership

May 30 2012

In the US, the Missouri School of Journalism has partnered with HCD Research to conduct studies combining biometric and eye tracking measures to further understanding of consumer choices. More

Grooveshark Launches Free Music Insight Tool

May 29 2012

In the US, on-demand music streaming and discovery service Grooveshark has launched Beluga, a free music information tool. Beluga delivers insight by combining in-house market research with Grooveshark's user database. More

Kantar Worldpanel Starts China Mobile Panel

May 28 2012

Kantar Worldpanel ComTech is launching what it bills as 'the first continuous panel to gather representative mobile phone data in China'. More

IMRG Launches Free e-Commerce Database

May 28 2012

UK e-commerce association IMRG (Interactive Media In Retail Group) has partnered with European trade association EMOTA to launch the IMR Smart Knowledge Base, an open-access library of insights into the performance of the global e-commerce market. More

JRA Acquires Chef Panel

May 25 2012

In the UK, JRA Research has acquired an online panel of chefs and catering managers, numbering around 1,200 individuals across a range of food service sectors. More

Sense Networks Launches Mobile Location Tools

May 24 2012

In the US, location-based data specialist Sense Networks has launched two new predictive location products, AdMatch and AudienceSense, for use in mobile advertising awareness studies including profiling, analysis and targeting. More

GfK Forms Brand and Customer Experience Practice

May 23 2012

GfK is integrating elements of its brand, communication, satisfaction and loyalty research into a new global practice, Brand and Customer Experience, and has appointed Helen Zeitoun to head it up. More

Rentrak and MasterCard in Data Deal

May 23 2012

Multi-screen measurement firm Rentrak Corporation has agreed a deal with MasterCard, combining the former's TV Essentials viewing data from US homes with the latter's consumer trends insights derived from billions of payment transactions. More

Mintel Launches 'Data Plus Context' FMCG Service

May 23 2012

UK-based consumer information publisher Mintel has announced a new toolkit for household, personal care and OTC healthcare brands, combining market data with consultancy. More

Catalina Launches Multi-Channel Targeting Solution

May 22 2012

Point-of-sale data giant Catalina Marketing Corporation has announced the launch of BuyerVision, a new purchase-based targeting solution for CPG advertisers. More

AvantLink to Offer Online Path-to-Purchase Insight

May 21 2012

Online retail affiliate network AvantLink is to launch its proprietary SaaS web analytics platform AvantMetrics as a standalone product. More

Yahoo! Unveils Targeting Solution

May 18 2012

Yahoo! has announced the release of online ad solution Genome, which combines its own data and that of its interclick subsidiary with advertisers' own stats for a 'next generation' audience targeting solution. More

GfK MRI Rolls Out 'Audience Risk' Solution

May 15 2012

GfK MRI has launched a syndicated solution called the 'Audience Risk Manager', to enable US magazine publishers to offer performance guarantees based on a publication's total readership as opposed to its paid circulation. More

Added Value Cheskin Brings in Off-Line Hispanics

May 14 2012

In the US, WPP-owned insights and innovation consultancy Added Value Cheskin has adapted its online qual platform AV-id to widen its coverage of the US Hispanic market. More

Nielsen 'Plans Overhaul' of Meter Technology

May 11 2012

Nielsen has written to inform clients it is developing a range of new audience meters and digital tracking codes, for possible deployment in or after 2004. More

New Unilever Lab to Simulate Small Indian Stores

May 10 2012

In Mumbai, consumer goods giant Unilever has set up its first Indian Customer Insight and Innovation Centre to study how consumers shop for FMCG products. More

Roy Morgan Partners with Trade Assoc for Retail Insight

May 10 2012

In Australia, Roy Morgan Research has announced a partnership with local trade body the Australian Retailers Association (ARA) with an eye to using their complementary experience to provide clients with insight on the retail process. More

NORM Launches Pregnancy Panel

May 9 2012

In Sweden, shopper and consumer specialist NORM has launched 'Scandinavia's first quantitative research panel of pregnant women.' At least 4,000 women will join the panel evenly over the next twelve months. More

comScore Launches Mobile Metrix 2.0

May 8 2012

In the US, digital measurement specialist comScore has launched Mobile Metrix 2.0, which brings the company's existing online Unified Digital Measurement (UDM) system to smartphones. More

Launch of NielsenLAB in Singapore

May 8 2012

In Singapore, Nielsen has launched an Asian 'innovation hub' incorporating divisions for neuroscience (NeuroLAB), virtual, mobile and eye-tracking technologies (ShopperLAB) and market measurement and consumer information (MSciLAB). More

New Panel for US Mothers

May 8 2012

Guildford, UK-based custom panel provider EasyInsites has teamed up with Mom365, the US sister company of the UK's Bounty Ltd, to launch a panel of new and expectant mothers. More

Automotive Launch for SSI

May 8 2012

Sampling and data collection provider SSI has launched a specialist automotive sample, offering researchers access to car owners and buyers in the world's largest car markets. More

Facial Recognition Comes to Aussie Billboards

May 2 2012

Unilever-owned ice cream manufacturer Streets has launched what it claims is Australia's first facial recognition billboard, which it is using to promote its Magnum Infinity product. More

Phoenix Unveils AdPi Ad Measurement Scorecard

May 2 2012

US research agency Phoenix Marketing has introduced the AdPi (Advertising Performance Indicator) Express scorecard, a tool to enable insurance companies to measure the effectiveness of their print and TV ads. More

OOH Specialist Launches Data Tool

May 1 2012

In Canada, Digital Out Of Home specialist Ayuda Media Systems has launched Zest, a package providing comprehensive local decision data for online buyers and sellers of outdoor inventory. A mobile app will enable buyers passing a billboard to view data for it and book it on the move. More

Partners to Track Customers Cross-Channel

May 1 2012

Customer intelligence technology supplier iJento has announced a global partnership with web analytics consultancy Semphonic, which will help clients track and understand both digital and multichannel customer behaviour. More

SWAT Launches Emirates Omnibus

Apr 30 2012

Data collection agency SWAT Research Field Force has launched a new omnibus survey among consumers in the UAE. More

SimpleUsability Expands and Recruits

Apr 27 2012

In the UK, behavioural research and usability consultancy SimpleUsability has announced the addition of a new laboratory and observation room to its Leeds office, and the appointment of Steven Lilley as Head of Technology. More

NRG Founder Sets Up Movie Research Agency in LA

Apr 26 2012

National Research Group (NRG) co-founder Catherine Paura has set up a new firm called Capstone Global Marketing and Research Group, with the aim of 'interpreting the tastes and behaviors of the 21st century entertainment consumer'. She is joined by her sister Angela, former NRG COO, in the new venture. More

eworks Opens First UK Cinema Kiosk

Apr 26 2012

Entertainment Works (eworks) - a US firm which offers touch screen kiosk-based consumer research - has launched in the UK with the installation of a manned booth in Kingston's Odeon Theatre, through which it will gather cinema goers' opinions. More

BuzzBack Partners for Eyetracking Innovations

Apr 25 2012

Web-based consumer researcher BuzzBack has partnered with Swedish eye tracking solutions firm MRC international, to offer new ways for marketers to evaluate their packaging and communications. More

The Smurk: the New Face of Mood Measurement?

Apr 18 2012

In the US, app developer Iconicast has launched the Smurk, described as a human-like emoticon through which companies can gauge the collective mood of a crowd. More

Mintel to Publish Social Media Reports

Apr 18 2012

UK-based Mintel is introducing a series of social media reports, which it says will offer a 'first of its kind' view of consumer relationships with brands, both online and off-line. More

Holden Pearmain Launches OTC Intelligence Service

Apr 17 2012

UK agency Holden Pearmain has launched a new service called OTC Intelligence, for which it will interview more than 30,000 individuals each year about their purchase and use of OTC products in the flu and cold, analgesics and skin sectors. More

Bluefin Labs Unveils Signals Brand Edition

Apr 17 2012

US social media analytics firm Bluefin Labs has launched a new platform called Signals Brand Edition, to enable brands to measure and analyze how their TV advertising is driving conversations on Twitter and Facebook. More

Agility Rolls Out Luxury Brand Reports in Asia

Apr 13 2012

Singapore-based Agility Research & Strategy has launched a quarterly series of reports exploring the psyche of Asian consumers regarding wealth and luxury. More

Nielsen to Offer Purchase Data to Academics

Apr 12 2012

Nielsen has partnered with The University of Chicago Booth School of Business to offer a historical perspective on consumer purchases to all US-based academic researchers. More

New Hotspex Tool Maps Emotional Drivers

Apr 12 2012

In Canada, research firm Hotspex has partnered with strategy specialist LEVEL5 to design BrandMap, an online tool that quantifies and links the emotional and rational drivers of brand usage. More

GfK Debuts Consumer Experience Analysis Tool

Mar 30 2012

GfK has announced the launch of ConX (Consumer Experience Measurement and Tracking), a holistic, customizable tool for measuring, evaluating and optimizing the consumer experience. More

Ipsos Launches UAE Panel

Mar 30 2012

The MENA division of Ipsos Interactive Services (IIS) has launched its panel in the United Arab Emirates, continuing its roll-out throughout the region. More

Bowker Combines US and UK Brands for MR Unit

Mar 30 2012

New Jersey-based Bowker, which provides information for the publishing industry, has merged its US-based PubTrack Consumer and UK-based Book Marketing Limited (BML) under a new global brand, named Bowker Market Research. More

Arbitron Pays $7m to Settle Shareholder Lawsuit

Mar 29 2012

US radio ratings giant Arbitron has reached a $7m legal settlement with a shareholder, regarding claims that the company misled investors about the rollout of its Portable People Meter service (PPM). More

Forbes Rolls Out Mobile Emotion Measure

Mar 27 2012

US-based agency Forbes Consulting Group has introduced a new tool called MindSight Mobile, promising access to consumers' emotions in real time as they use their smart phones and tablet devices. More

Arbitron Settles California Under-Counting Lawsuit

Mar 27 2012

In the US, ratings giant Arbitron has agreed to pay $400k to settle a lawsuit in California in which it was alleged to have under represented black and Hispanic listeners in California, Los Angeles and San Francisco. More

Mintel Launches Chinese Consumer Reports

Mar 27 2012

Market intelligence company Mintel has launched the first consumer research report in a monthly series examining Chinese consumer behaviour across the food and non-food consumer products markets, retail and foodservice industries. More

uSamp Launches Hispanic Consumer Panel

Mar 27 2012

US-based online sampling and technology company uSamp has introduced a proprietary Hispanic panel with more than 100,000 members, adding to its existing global panel of around 7.5 million respondents. More

Intel's $21m Gears Tobii for Mass Market

Mar 26 2012

Chip maker Intel has invested $21m in technology firm Tobii, to help the company move its eye tracking and gaze interaction solutions to 'mass-market' applications such as mainstream computers, cars, games and other consumer products. More

Ipsos and Innerscope Link for TV Biometrics

Mar 23 2012

In New York, Ipsos MediaCT and biometric measurement specialist Innerscope Research have designed a new methodology, emoTV, which measures both the conscious and unconscious responses of audiences to TV shows. More

New Mums Partnership for Cint

Mar 21 2012

Online sampling and panel exchange firm Cint has announced a new partnership with UK online parenting community Netmums Ltd, giving its clients access to an 'unrivalled' number of individuals in the 'Mothers of Babies' category in the UK. More

Cross-Platform Partnership for Nielsen and GroupM

Mar 19 2012

WPP's GroupM is working with Nielsen to develop a new cross-platform measurement service, integrating media planning and measurement across television and the Internet. More

Adobe Adds Cross-Visit Analytics

Mar 19 2012

In the US, software giant Adobe has announced enhancements to its analytics and segmentation tool 'Adobe Discover', which is part of its Digital Marketing Suite. The new features include cross-visit analytics. More

Hitwise Rolls Out Targeting Service

Mar 16 2012

Online measurement service Experian Hitwise has launched AudienceView, a targeting service giving retailers demographic, psychographic, transactional and behavioral insights on their US target consumers or audiences. More

Progress for Placed

Mar 16 2012

Location analytics firm Placed, Inc., formerly known as Sewichi, has completed a $3.4m Series A round of funding, and announced beta availability for its forthcoming 'Placed for Developers' solution. It has also recruited Andrea Eatherly as Director of Marketing and Operations. More

Australian Launch for Ad Metrix

Mar 16 2012

Online audience specialist comScore has launched its Ad Metrix service in Australia, citing the impressive growth of display advertising in the country. More

Spring Roll-Out for Nielsen NeuroFocus China

Mar 15 2012

Nielsen has announced the launch of its NeuroFocus testing laboratories in China, citing 'huge opportunities for businesses to tap into the unmet demands' of consumers as the economy shifts its focus towards them. More

SensoMotoric Rolls Out Portable Eye Tracker

Mar 14 2012

German eye tracking technology provider SensoMotoric Instruments (SMI) has launched a portable version of its system called SMI RED-m, which it says makes it easy to conduct market research studies from public sites. More

MarketTools and Top Box Link for Forecasting

Mar 13 2012

In the US, research software and services firm MarketTools has partnered with new product forecasting specialist Top Box Associates, to provide a 'one-stop approach' to forecasting for new product launches, line extensions and re-launched products. More

Sitomic Adds QR Codes for Print Ad Stats

Mar 9 2012

In Canada, mobile marketing platform Sitomic.com has launched a new solution called QR Code Manager, which will gather visitor statistics resulting from printed ad campaigns and analyze them across multiple publications. More

Market Force Debuts Movie Trailer Tracking Services

Mar 8 2012

US-based customer intelligence firm Market Force Information has launched two cinema monitoring services to help Hollywood studios measure the success of their movie trailers. More

TEAM TransActive Opens for Shopper Insights

Feb 24 2012

US experiential marketing agency TEAM Enterprises has opened a shopper insights division called TEAM TransActive, with a goal to 'connect brands and consumers' wherever they shop. More

Decision Insight Launches Virtual ShopperIQ

Feb 17 2012

In the US, virtual shopping research specialist Decision Insight has launched a suite of solutions called ShopperIQ, to test and measure what consumers do while in an actual store environment. More

OMG Combines Digital Agencies

Feb 16 2012

Omnicom Media Group (OMG) has brought together all its search and optimization agencies under its Resolution Media brand, to offer integrated services across areas including SEO, digital behavior analysis, behavioral targeting, social media and mobile. More

B2B International Readies for 'deep see' Launch

Feb 15 2012

Manchester, UK-based B2B International is gearing up for the April launch of a new consumer-focused agency called 'deep see', which aims to 'get to the bottom of what customers really think'. More

O&M Integrates Social Media Expertise

Feb 15 2012

WPP-owned ad agency Ogilvy & Mather (O&M) has launched a practice called Social@Ogilvy, through which the agency's global network of social media strategists will deliver solutions for areas including social media commerce, online listening and impact analysis. More

NBCUniversal Plans More Olympic Firsts

Feb 14 2012

US media network NBCUniversal (NBCU) has partnered with Google and comScore to explore new ways to measure single source consumption of video content on TV, PCs and mobiles / tablets during the 2012 London Olympics. More

WPP Firms Buy to Form New Mobile Agency in China

Feb 13 2012

WPP agencies tenthavenue and GroupM have linked up in China to acquire full service mobile marketing agency Wisereach, and launch a new company, MJoule, providing a 'holistic view' of mobile consumer behavior. More

BVA Partners with University for Neuroscience Tools

Feb 13 2012

In France, market and opinion research company BVA has announced a partnership with the University of Rennes to develop neuromarketing tools. The academic team will be lead by Olivier Droulers, doctor of medicine and Professor of Neuromarketing. More

Technomic Launches Booze Data Portal

Feb 7 2012

Food and drink researcher Technomic has developed a new online platform called the Adult Beverage Resource Group, to track US sales of spirits, wine and beer, and provide consumer attitude and usage metrics. Eric Schmidt and Donna Hood Crecca join to help lead the new initiative. More

Ipsos Launches Egyptian Panel

Feb 6 2012

Ipsos MENA has launched an online panel in Egypt, and will follow up with one in the UAE later this month. More

WPP's The Store Launches Shopper Marketing Resource

Feb 3 2012

WPP's global retail practice The Store has launched a new resource offering clients access to a range of services covering shopper insights, store design, customer relationship management, in-store communications, packaging and e-commerce. More

Firms Roll Out Shopper Traffic Mapping Solution

Feb 3 2012

In the US, retail performance consultancy Claris Solutions has joined forces with data analytics start-up Euclid Elements, to offer a solution that uses mobile sensors to map shopper traffic patterns in retail spaces. More

Brandwatch Launches Super Bowl Tweet Monitor

Feb 3 2012

In the US, social media monitoring firm Brandwatch has launched a tool to monitor the number of tweets referring to brands involved in this weekend's Super Bowl. More

Dipsticks Opens Travel and FMCG Divisions

Feb 2 2012

North of England-based Dipsticks Research has opened two new divisions - travel and tourism specialist 'explore research', and bespoke consumer solutions unit 'fmcg insights'; and appointed Katie Bryan-Brown and John Vincent to lead them. More

GfK to Pool Data from German Travel Portals

Jan 30 2012

In Germany, GfK Travel Insights has set up a panel of online travel portals, from which it will evaluate data about holiday bookings. More

LINK Gets Emotional

Jan 30 2012

Millward Brown has partnered with emotional measurement company Affectiva to offer clients deeper insight into the emotional impact of their TV advertising. Affectiva's facial expression analysis technology Affdex will be integrated with MB's LINK copy testing and optimization solution. More

Tobii Launches 'Hall Test' Eye Tracking

Jan 30 2012

In Stockholm and Washington, eye tracking and interactive gaze specialist Tobii Technology has announced a new compact and portable field device, the Tobii X1 Light Eye Tracker. More

Partners Link Video Ads and Purchasing

Jan 27 2012

Three firms - researcher Kantar Shopcom, ad platform provider Videology and targeting specialist I-Behavior - are teaming up to help marketers to target online video advertising and measure the actual off-line purchases that result. More

TRA and Experian Partner for TV / Auto Data Link

Jan 27 2012

US media measurement and analytics firm TRA and auto market intelligence provider Experian Automotive are the latest partners to link TV audience data and automotive buying. 'Media TRAnalytics TV Auto Ratings' will automatically match auto registration with TV data at the household level. More

Time Warner Opens Medialab Testing Facility in NYC

Jan 25 2012

Media and entertainment giant Time Warner has opened a media lab in New York, aiming to provide a 360 degree view of consumer behavior. The Lab features biometric monitoring and eye tracking, a 50-seat screening room, in-home living room simulation, and a live broadcast capability. More

SymphonyIRI Partners for Multi-Channel Shopper View

Jan 25 2012

Retail analysis giant SymphonyIRI has partnered with UK independent grocery comparison web site mySupermarket, to provide what the firms describe as 'the first' multi-channel view of shoppers' behaviour in the UK - both online and in-store. More

Affinnova Rolls Out 'Concept Studio'

Jan 25 2012

Concept testing and forecasting software specialist Affinnova has launched a web-based application called the 'Concept Studio', designed to accelerate concept development for new products, designs and ad campaigns. More

Mvix Launches Real-Time Tracker

Jan 23 2012

In the US, communications and networking company Mvix has announced the launch of an end-to-end proximity system MvixAir. The new tool allows communication of information, special offers, product discounts or research stimuli via mobile phones at any relevant location. More

Digby Debuts Location-based Marketing Tool

Jan 23 2012

Multi-channel mobile solutions firm Digby has announced the launch of Localpoint, a platform offering location-based marketing, analytics and commerce. More

Experian Adds Site Analytics to Footfall Measure

Jan 18 2012

Global information services giant Experian has partnered with IT firm Hitachi Consulting to add a cloud-based solution called Site Analytics to its Experian FootFall visitor analytics solution. The combination will deliver site and store-network performance measurement. More

Terapeak Launches Tool for Yahoo! Japan

Jan 18 2012

Canadian eCommerce research specialist Terapeak has introduced a tool for sellers on Japan's largest online marketplace Yahoo! JAPAN Auctions, using analytics capabilities from its flagship product Terapeak for eBay. More

Former JRA Exec Launches Fresh Research

Jan 16 2012

In the UK, former JRA Research Associate Director Stuart Green has launched a new consultancy, fresh research. The company will specialize in integrated qual-quant projects. More

MMA Opens Pricing Strategy Practice

Jan 11 2012

Ipsos-owned Marketing Management Analytics (MMA) has opened a new real-time Pricing Strategy practice, integrating predictive analytics with behavioural data and consumer research to help clients make judgments on pricing or react quickly to competitors' pricing actions. More

Radius Global Rolls Out Market Sizing Tool

Jan 11 2012

US-based Radius Global Market Research has introduced a new process called 'Configure', to help clients identify new product opportunities by tapping into consumers' perceptions of how a market is structured. More

Partnership for Lotame and Alliant

Jan 10 2012

US-based social media tracking and targeting firm Lotame and predictive segmentation specialist Alliant have joined forces to offer advertisers household targeting using purchase histories and direct marketing performance metrics. More

Ipsos Launches Middle Eastern Panel

Jan 9 2012

Ipsos has launched its first online panel for the Middle East, in Saudi Arabia. The move coincides with the opening of Ipsos Interactive Services (IIS) MENA, lead by Director Nader Kobeissi, in the region. More

French Firm Debuts Picture Board Emotional Measure

Jan 6 2012

French agency Adriant has launched a new methodology using picture boards for measuring consumers' emotional reactions to brands and products, and analysing the key drivers of their purchasing decisions. More

Strictly Texas for New MR Firm

Jan 4 2012

In the US, research veterans Sanjay Vrudhula, Lyle Durbin and Tod Higginbotham have set up a new firm, Reconnaissance Market Research (ReconMR), targeting Texas-based companies with $1 billion or more in revenue. More

Season of Goodwill for Nielsen and comScore

Dec 21 2011

In the US, Nielsen and comScore have settled patent infringement lawsuits relating to both firms' online measurement copyrights, and as part of the deal, Nielsen has acquired $19m of comScore common stock. More

InsightExpress and SymphonyIRI Debut Online/Off-line Tool

Dec 16 2011

In the US, InsightExpress has partnered with SymphonyIRI to launch a tool which combines digital ad measurement capabilities with off-line consumer data, helping to link online ad exposure and in-store buying behavior. More

Nielsen JV and Specific Form Shopper Data Partnership

Dec 14 2011

In the US, digital specialist Specific Media has partnered with ad performance specialist Nielsen Catalina Solutions to launch 'Shopper Access', a service which combines off-line purchase behavior with online ad data to provide insights into how advertising influences consumer purchases. More

Prosper Launches Automotive InsightCenter

Dec 7 2011

In the US, Prosper Technologies has launched the Automotive InsightCenter, a service offering feedback on how consumers' automotive purchase plans are changing, which brands are taking market share, and if vehicle owners are planning to switch brands. More

London Debut for Noisy, Smelly Billboards

Dec 6 2011

London-based CURB Media has launched what it describes as the UK's first 'sensory out-of-home division' (SOOH), which will enable advertisers to embed scent, sound and taste into their billboards to increase recall and mood by triggering emotions. More

YouGov Rolls Out New Product Tracker in UK

Dec 2 2011

Online specialist YouGov has rolled out its weekly brand and product polling tool Launch Monitor in the UK, following its recent introduction in Scandinavia. More

US Firms Partner for Real-Time Pricing Intelligence

Dec 2 2011

In the US, retail price optimization specialist Revionics, Inc. has announced a partnership with online competitive intelligence provider RivalWatch, aimed at helping clients to adjust their pricing strategy in real-time. More

Rentrak Launches 'Exact Commercial Ratings'

Dec 1 2011

In the US, multi-screen measurement firm Rentrak has introduced 'Exact Commercial Ratings' - a new system which it says measures exactly how many viewers were exposed to specific commercials in a campaign. More

WPP Firms Combine for Consumer Behavior Panel

Nov 30 2011

In New York, WPP-owned sister firms Millward Brown and data integration / analytics specialist Kantar Shopcom have partnered to create a single-source panel combining consumer attitudes with actual purchase behaviors. More

Consortium Debuts Combined OOH Measure

Nov 29 2011

In the Netherlands, a consortium of outdoor specialists made up of advertisers and media agencies has rolled out a system which calculates the number of people who actually look at outdoor adverts, as opposed to measuring all those who walk past them. More

Synovate Partners for Shopper Monitor

Nov 23 2011

Synovate Retail Performance (SRP) has partnered with Norwegian shopper tracking specialist Track & Trace, to provide retailers and brand owners with a behavioural solution for monitoring customer experience and satisfaction. More

CAB Debuts African-American Insight Service

Nov 22 2011

In New York, trade organization the Cabletelevision Advertising Bureau (CAB) has partnered with BigInsight parent firm Prosper Business Development, to launch a new resource to provide advertisers and publishers with insights on African-American consumers. More

Media Logic Launches Retail Social Media Index

Nov 22 2011

US-based Media Logic has introduced the 'Retail Social Juice Index', which measures social media engagement for more than 500 brands across Facebook and Twitter and distills data for each into a single metric published daily. More

Mindshare Adds QR Codes to Mobile Surveys

Nov 18 2011

US-based Mindshare Technologies has added QR (quick response) codes to its feedback management platform, to enable consumers to provide immediate feedback to a mobile-optimized survey through their smartphones and mobile devices. More

Sojern Debuts Traveller Targeting Platform

Nov 17 2011

In the US, travel data and media firm Sojern has introduced a new platform offering marketers access to proprietary data and audience targeting capabilities. More

SymphonyIRI Launches Recession Response Tool

Nov 16 2011

In the US, retail analysis giant SymphonyIRI has launched a new segmentation model called EconoLink, which groups shoppers into specific profiles based on their attitudes and behavior with regard to the economic downturn / recession. More

Maritz Debuts 'DecisionVue 360'

Nov 16 2011

US-based Maritz Research has introduced a custom analysis product called 'DecisionVue 360', developed to provide insight into how customers purchase a product or service, or reject it in favour of a competitor's. More

Scout Opens Audience Prediction Division

Nov 16 2011

US-based Scout Analytics has opened a new division, Scout Research, dedicated to developing models through which publishers can predict revenues and profits based on actual or anticipated audience size and behavior. More

G2 Rolls out Pathfinder Shopper Tool in Australia

Nov 15 2011

WPP-owned brand activation network G2 has rolled out its shopper marketing tool Pathfinder in Australia, offering insight into what influences shoppers' path-to-purchase. More

MirriAd Launches Product Placement Measure

Nov 14 2011

In London, digital product placement specialist MirriAd has announced enhanced functionality for its placement and analysis platform, intended to decrease an advertiser's financial exposure before and during campaigns. More

UK Sensory Specialists Partner

Nov 14 2011

Sensory and consumer specialist product perceptions has announced a partnership with qual brand developer Deep Blue Research, promising clients richer concept insights and FMCG brand development. More

Tobii Integrates Eye Tracking into Usability Tests

Nov 11 2011

Eyetracking technology firm Tobii has launched a plug-in which combines eye-gaze data with the metrics measured by TechSmith's Morae usability testing platform, to provide psychological analysis of user behavior during usability testing. More

IPG Mediabrands Opens Innovation Lab

Nov 10 2011

In the US, Interpublic's media innovation arm IPG Mediabrands has opened an 'immersion and exploration center', where clients and IPG staff can collaborate on technology-enabled marketing programs and data systems. More

MRSI Unveils Hispanic Acculturation Model

Nov 9 2011

In the US, full service agency MRSI (Marketing Research Services Inc.) has introduced a new Hispanic 'acculturation' model, which it says provides better insights on the Hispanic consumer, their perceptions, and their shopping behavior. More

WPP Firms Link TV Ad Exposure and Purchases

Nov 8 2011

WPP firms Kantar Media and media operations unit GroupM have announced a partnership aimed at uncovering the links between exposure to TV ads and purchase decisions. Viewers of Hispanic programming will be the first group studied. More

Real World Tracking Launch for Google Veterans

Nov 4 2011

In the US, a team including Google Analytics co-founder Scott Crosby has launched a new analytics platform called Euclid Elements, with a $5.8m Series A round of financing. More

Chaordix Launches 'Crowd Intelligence' Approach

Nov 4 2011

Canadian crowdsourcing technology firm Chaordix has launched a solution called Crowd Intelligence, combining qual and quant market research and brand insight. More

BuzzLogic Rebrands as Twelvefold Media

Nov 4 2011

In the US, online metrics company BuzzLogic has changed its name to Twelvefold Media, to reflect a 'substantial increase' in its size and range of activities since launch. More

A Lab in a Cab: Hall & Partners Debuts Taxi Service

Nov 3 2011

Brand and communications research specialist Hall & Partners has opened a mobile market research lab in the back of a London taxi cab. More

Forbes Rolls Out Model to Evaluate Buying Behavior

Nov 3 2011

US-based agency Forbes Consulting Group has rolled out a new research model called MindSight, which aims to identify and explain the subconscious emotions that motivate consumers and professionals to buy. More

MTV and Trendrr Debut Movie Buzz Tool

Nov 3 2011

In the US, MTV Networks has partnered with social intelligence firm Trendrr to launch a ranking tool called MovieTracker, through which fans can rank the top 25 films according to the social buzz surrounding each title. More

SymphonyIRI and Legolas Link Online Ads to Sales

Nov 3 2011

In the US, retail analysis giant SymphonyIRI has partnered with online ad marketplace Legolas Media to enable marketers to buy online ads based on user-level in-store purchase behavior, and then use actual product sales data for ongoing ROI measurement. More

JD Power and Kantar Link Auto and TV Data

Nov 1 2011

JD Power and Associates and Kantar Media have partnered to integrate auto buyer data with stats on television viewing behavior, promising clients the ability to identify the most-watched shows among buyers of particular vehicle types. More

Maritz Launches CEM Benchmarking Tool

Oct 28 2011

In the US, customer loyalty specialist Maritz has launched a new benchmarking tool for customer experience measurement (CEM). CEBenchmarks allows companies to compare their customer experience metrics across their own and other industry sectors. More

US Magazine Study Goes Quarterly

Oct 28 2011

In the US, readership specialist Affinity is moving its American Magazine Study to a quarterly basis from twice-yearly. The survey combines measurement of print and digital magazine audiences. More

Waitrose Debuts Loyalty Card

Oct 25 2011

UK supermarket Waitrose is to introduce a loyalty card, almost two decades after rival Tesco. The up-market grocer will send cards to members of its myWaitrose online club, which has been gathering insights for around two years; and will also offer them in stores. More

Axen Hires MD, Targets Entertainment Sector

Oct 25 2011

Boutique MR firm Axen Research has appointed Giovanni Riggioni - previously Executive Director of Global Research at Warner Home Entertainment - as Managing Director. More

Phorm Gets Cash to Continue, Plans China Launch

Oct 24 2011

Online ad targeting company Phorm has arranged a £30m equity placing with institutional and other investors including its existing NED Mark Schneider. The funds will enable it to repay earlier borrowing and to proceed with its fledgling businesses in a number of countries. More

Ipsos Launches WAR to Track Consumer Spending

Oct 20 2011

In New York, Ipsos Loyalty Research has introduced the 'Wallet Allocation Rule' (WAR); a new research model to help businesses track their share of consumer spending. More

3M Adds Video Analysis to Visual Attention Service

Oct 20 2011

US-based innovation giant 3M has enhanced its Visual Attention Service (VAS), which determines how people are most likely to visually interact with any scene or setting. Previously catering only for still images, the service now analyses video. More

SRP and Firs Link for China Retail Shopper Research

Oct 19 2011

Synovate Retail Performance (SRP) has partnered with face recognition specialist Firs Technology in Greater China, to provide retailers and brand owners in the region with access to technology and data reporting for stores. More

Pyramid Launches Brazilian Mobile Market Service

Oct 19 2011

US-based telecoms industry specialist Pyramid Research has launched a new service that combines primary research conducted among consumers with the firm's analysis of the Brazilian mobile market. More

Chaves to Lead Aegis Media's aevolve in Malaysia

Oct 17 2011

Aegis Media has launched its communications insight and evaluation company aevolve in Malaysia and appointed Mark Chaves to lead it as Chief Insight Officer. More

Smartphone Link for Experian Simmons' NCS

Oct 14 2011

In the US, Experian Simmons has completed tests of a 'pioneering' research initiative, which aims to link smartphone behavior with insights on consumer brand preferences, multi-platform media consumption, demographics and attitudes. More

BML Bowker Launches e-book Monitor

Oct 13 2011

UK book market specialist BML Bowker has launched a new service to track the purchasing habits of e-book consumers in Europe, Asia, Australia, and North and South America. More

MMR Rolls Out 'Non-Conscious' Packaging Research

Oct 12 2011

In the UK, consumer insight and sensory specialist MMR Research Worldwide (MMR) has launched an approach to packaging research which uses psychology and sensory science to extract the non-conscious elements of the consumer decision-making process. More

Mintel Launches Beauty and Personal Care Service

Oct 12 2011

Consumer intelligence firm Mintel has launched a trending service for the beauty and personal care (BPC) industry, which it claims is the first of its kind. More

UK Firm Debuts Packaging Research Tools

Oct 11 2011

Full service agency SPA Future Thinking has launched two new packaging development tools, 'PackPotential' and 'PackPerfect', which integrate behavioural and emotional techniques into its traditional methodologies. More

OnePoint Global Offer Users Carte Blanche

Oct 10 2011

In the UK, mobile data collection specialist OnePoint Global has announced the launch of the TellMe App, which allows respondents to upload pictures, barcodes, video and voice as well as sending geo-location information to researchers. More

LEGO Fans to Help Build New Products

Oct 6 2011

Danish toy manufacturer LEGO has rolled out an online 'open innovation' and crowd sourcing platform, through which consumers can submit and vote for their favourite new product ideas. Consumers who have their ideas chosen will earn 1% of the total net sales of the product. More

UpSellit Debuts Site Abandonment Survey Tool

Oct 4 2011

US-based UpSellit - which focuses on reducing 'site abandonment' - has released the Dynamic Exit Survey; a tool to gather insight about why consumers abandon their online shopping carts. More

EA and nPario Launch Gaming Insights Suite

Sep 30 2011

Gaming software giant Electronic Arts and partner firm nPario have announced the launch of an insights platform, EA Legend, which will give marketers data on their campaigns and audiences across mobile, social, online and console games reaching over 300 million people worldwide. More

Judge Rejects TRA Patent Claims against Kantar

Sep 27 2011

A New York federal judge has rejected TRA's attempt to block the roll-out of Kantar Media's RapidView media planning tool, which TRA claimed was a direct 'rip-off' of its own Media TRAnalytics tool. More

GfK Launches In-home Scanner Panel in Turkey

Sep 26 2011

GfK has launched a new panel of Turkish consumers, billed as the first to use in-home scanning technology to provide insights based on actual purchase data. More

Maritz Looks at 'Make or Break' Customer Moments

Sep 22 2011

Customer experience specialist Maritz Research has announced a new measurement technique examining 'Make or Break' factors in customer relationships. More

Six US Shopper Specialists Team Up

Sep 21 2011

In the US, six shopper research specialists have formed an alliance to offer marketers an integrated resource for shopper insights. The new organization will be called Mindtap Insight Network. More

Closer Ties for BlueKai and Tribal Fusion

Sep 21 2011

In the US, display advertising firm Tribal Fusion has announced it will integrate data from BlueKai's Exchange platform with its user data and profiling platform 'E9', to help its clients tailor and target their campaigns. More

UK Medical Specialist to Cast Net Wider

Sep 20 2011

Gloucestershire-based medical data collection specialist Gillian Kenny Associates (GKA) has branched into consumer and b2b research with the launch of a new company, Angelfish. More

Cymfony Rolls Out Syndicated Listening Solution

Sep 15 2011

WPP social media specialist Kantar Media Cymfony has introduced the first of a series of syndicated solutions, focusing on the automotive sector. More

Kantar Health Extends Patient Database to Brazil

Sep 15 2011

Kantar Health has rolled out its international self-reported patient database - the National Health and Wellness Survey (NHWS) - in Brazil. More

Next Stage for Ipsos 'Phone-based Radio Measure

Sep 12 2011

In London, Ipsos MediaCT has established a test panel of just over 350 respondents for its mobile phone-based radio measurement system, MediaCell. The move follows successful initial trials of the device. More

Nielsen Partners with Indian Mobile Specialist

Sep 12 2011

Nielsen has formed a strategic alliance with India-based Informate Mobile Intelligence, which uses on-device metering technology installed on panellists' handsets. More

Hollywood Duo Set Up Movie Pre-Launch Testing Firm

Sep 9 2011

The son of movie director Oliver Stone has co-founded a new firm which provides TV and film producers with access to a database of 60 million moviegoers willing to participate in pre-launch film and TV test research. More

'Unmetric' Tool Offers Social Media Benchmarking

Sep 9 2011

India-based TechOrigami Software has launched Unmetric, a social media intelligence benchmarking tool, which mines and distills data around the Facebook pages and Twitter IDs of leading brands. More

Grey and Eastern Link for Taiwanese Insights

Sep 7 2011

WPP-owned ad agency network Grey Group has partnered with Eastern Advertising in Taiwan, to offer full service capabilities including market research, strategic planning, PR and a range of advertising and marketing options across the country. More

SPAR Group Expands into Mexico

Sep 6 2011

US-based merchandising and marketing services company SPAR Group, Inc. is to launch a Mexican subsidiary, SPAR Todopromo. More

PRS Partners in Latin America

Aug 30 2011

US-based packaging research and eye-tracking specialist Perception Research Services International (PRS) has announced a strategic partnership with Latin American firm Provokers, which has offices in Buenos Aires, São Paulo and Mexico City. More

Hall & Partners Rolls Out Engager in South Africa

Aug 25 2011

Brand and communications research specialist Hall & Partners has entered the South African market through a partnership with Cape Town and Johannesburg-based marketing consultancy Yellowwood. More

MRC Approves Nielsen's Puerto Rico Ratings

Aug 25 2011

Nielsen has received Media Rating Council (MRC) accreditation for its Puerto Rico TV audience measurement service, which was launched in April 2010. More

TRA Obtains Second Ad Targeting Patent

Aug 17 2011

US media measurement and analytics firm TRA has secured a patent for using anonymous consumer purchase behavior data to target television and other ads. The firm is currently involved in a legal row with WPP over alleged infringement of another patent. More

Former Dubit Directors Set Up Panel Co

Aug 16 2011

In the UK, Robin Hilton and Jonathan Clough - who previously worked at youth research and marketing strategist Dubit - have formed a new online panel firm. ResearchBods offers specialist panels for consumer; online qual; and research among youth, kids and families. More

Eye Tracking Omnibus Launched

Aug 15 2011

Specialist research firm eyetracker has announced a deal with Royal Mail's Mail Media Centre to create what it calls 'Europe's first omnibus eye tracking research service for the Direct Mail industry'. More

MediaCom Opens Sports Sponsorship Division

Aug 12 2011

WPP agency MediaCom Worldwide has launched a new division focused on global sports sponsorship, MediaCom Sport, and appointed former IMG Consulting exec Marcus John to lead it. More

AdEffx Launches in Canada

Aug 12 2011

comScore has launched its campaign audience validation tool, AdEffx Campaign Essentials, in Canada. More

Quantium Hires former eBay MD for Online Push

Aug 10 2011

In Australia, customer analytics and data strategy consultancy Quantium has hired former eBay MD Simon Smith to launch Quantium Online, focusing on online shopping and eCommerce consulting. More

DemandTec Adds Shopper Insight Services

Aug 10 2011

In the US, DemandTec - which provides consumer demand management software and analytics - has launched three new services, including an embedded shopper insights dashboard which provides forecasts for defined shopper segments. More

NPD Launches Consumer Electronics Tracker

Aug 9 2011

In the US, The NPD Group has launched a new tracker for the consumer electronics industry, drawing its respondents from NPD's online panel of nearly two million participants. More

Judge Urges TRA and WPP to Settle Differences

Aug 3 2011

A US judge has ordered media measurement firm TRA and WPP to settle their differences through mediation, following their row over alleged patent infringement. More

Contagious Launches Consumer Advocate Platform

Jul 29 2011

In Australia, word-of-mouth (WoM) marketing specialist Contagious Agency has launched a consumer advocate platform, featuring a proprietary Facebook tracking tool. More

Zpryme Opens China Insights Practice

Jul 27 2011

US-based agency Zpryme Research & Consulting has opened a China Insights Practice, a market research division focused on the Chinese consumer and business market. More

ABC Simplifies Audits for Small Canadian Papers

Jul 27 2011

The Audit Bureau of Circulations (ABC) has approved a new service, designed to simplify the audit process for Canadian newspapers with circulations below 30,000. More

SymphonyIRI to Build Shopper Insights Tool for Wal-Mart

Jul 26 2011

Retail market intelligence provider SymphonyIRI Group is to work with Wal-Mart to introduce an online shopper insights and collaborative planning platform called 'Customer Advantage'. More

Mobile Partnership for Quester and iPinion

Jul 25 2011

US tech-based qual researcher Quester and mobile survey software provider iPinion have integrated their systems to enhance their mobile research offering. More

Nielsen and Wal-Mart Back Together Again

Jul 22 2011

Retail giant Wal-Mart Stores Inc. has agreed to resume sharing consumer data from its Walmart and Sam's Club stores with Nielsen, after a ten-year break. More

UK MPs Concerned over WPP's Mega-Database

Jul 7 2011

In the UK, a group of 13 MPs have tabled a motion expressing concern about online privacy, with particular reference to WPP's plans to build a database of half a billion Internet users for behavioural ad targeting purposes. More

TRA Counters Kantar RapidView Claim

Jul 6 2011

In the US, media measurement and analytics firm TRA has filed a counterclaim to WPP's recent lawsuit, started over claims that Kantar Media Audiences' RapidView product 'rips off' TRA's Media TRAnalytics solution. More

Mirza Launches Mobile Fieldwork

Jul 6 2011

In London, Asif Mirza has set up his own firm, Mobile Fieldwork, to offer mobile research and data collection services to market research, marketing, media and PR agencies, as well as end clients. More

Cint Partnerships Add to Student Sample Options

Jul 1 2011

Panel exchange operator Cint has announced new partnerships with operators of student panels, the UK's National Union of Students (NUS) and Student Beans, and Irish student panel W5. More

GfK Buys and Launches Boost Global Coverage

Jun 29 2011

GfK has strengthened its worldwide presence, buying Thai MR firm MarketWise and completing the buying of GfK-MEMRB Marketing Services in Cyprus. It has also upped its stake in US company Etilize and launched a retail panel in Belarus. More

WPP Mega-Database to Drive New Targeting Firm

Jun 27 2011

WPP has entered the ad targeting fray with the launch of Xaxis, a new firm which links the group's ad-buying technologies with a proprietary database containing what it describes as the 'world's largest pool of audience profiles'. More

Ipsos MediaCT and Zokem Link for smartphone App

Jun 27 2011

In the UK, Ipsos MediaCT has partnered with Finnish mobile measurement firm Zokem to launch the M3 solution; a new app that combines the collection of smartphone and tablet usage data combined with event-based survey polls. More

ChoiceStream Debuts Individual Intent Predictor

Jun 27 2011

US-based online marketing firm ChoiceStream has launched an audience targeting platform called CRUNCH, which uses proprietary intent data to predict how individuals will react to brand messages. More

Forum Launched for Co-Creationists

Jun 24 2011

In New York, a group of executives has formed The Co-Creation Forum, an industry initiative to promote best practice among co-creation practitioners and communities. More

Affinity Adds Digital Measure to American Magazine Study

Jun 23 2011

In New York, media measurement specialist Affinity has expanded its 'American Magazine Study' (AMS) to include those viewing via a host of digital platforms including web sites and mobile apps. More

Nielsen Unveils New Product Innovation Approach

Jun 22 2011

Nielsen has launched a new approach to helping companies with their product innovation strategies, which it claims will increase the likelihood of new products succeeding to 75%. More

NORM Launches Swedish 'TalkToParents' Panel

Jun 21 2011

Consumer agency NORM Market Research has launched the 'TalkToParents' panel, comprising more than 2,300 Swedish parents of children between the ages of nought and six. More

New Agency to Focus on Behavioural Economics

Jun 21 2011

In the UK, three former leaders of The Futures Company (TFC) - Crawford Hollingworth, Sian Davies and Sarah Davies - have launched a global insight and research consultancy called The Behavioural Architects. The trio are also planning to open a second office in China later this year. More

McCann Launches Marketing Sciences Practice

Jun 20 2011

Marketing services network McCann Worldgroup has hired Marc Schwartz as Global Director of Performance Analytics and moved Laura Simpson from London to become Global IQ Director, heading up a new NYC-based Marketing Sciences practice. More

IBM Claims Social Media 'First'

Jun 20 2011

IBM has announced an expansion of its social media business services including 'Connections', which it claims is 'the industry's first social networking platform that provides organisations with the ability to track and monitor social data in real-time'. More

Other Lines Debuts TV Division

Jun 20 2011

In the UK, media research agency Other Lines of Enquiry has announced the launch of otherlines.tv, a division dedicated to television research - and appointed sector specialist Penny Browell (nee Rudd) to head it up. More

YouGovSiraj Opens Pakistan Panel

Jun 20 2011

Dubai-based YouGov Siraj has announced the launch of a proprietary, research-only online panel in Pakistan. More

Nielsen and MyWebGrocer Develop Shopping Metric

Jun 20 2011

In the US, Nielsen has formed an alliance with grocery media network and software firm MyWebGrocer, to develop what it says is the 'First Comprehensive View of US Online Supermarket Purchases.' More

Product Similarities Strain Relations for WPP and TRA

Jun 17 2011

Marcoms giant WPP has filed a lawsuit against media measurement and analytics firm TRA, reportedly over claims by the latter that its Media TRAnalytics tool has been 'ripped off' by WPP subsidiary Kantar Media Audiences. More

Experian Data Added to Kantar DIRECTView Offer

Jun 16 2011

Data and analytics giant Experian Marketing Services has partnered with Kantar Media to provide clients with analysis of their audiences by household attributes such as income levels. More

SPA Future Thinking Unveils Sponsorship Suite

Jun 15 2011

UK-based SPA Future Thinking has introduced three tools to help brands and broadcasters measure the impact of sponsorship, product placement and multimedia campaigns. More

Hall to Lead New Ninah Office in Aus

Jun 15 2011

ZenithOptimedia has opened an Australian office for its global marketing effectiveness agency Ninah Consulting, and recruited former Synovate Aztec director Bryan Hall to lead the business. More

MediaVest Opens 'Human Experience' Practice

Jun 14 2011

Publicis-owned agency MediaVest has opened a 'Human Experience' practice in New York, through which it will aim to explore the drivers of human behavior to create 'greater consumer experiences' for clients' brands. More

Webtrends and ShopIgniter in Social Media Insight 'First'

Jun 13 2011

In the US, eCommerce software company ShopIgniter and analytic solutions company Webtrends have announced a partnership to offer what they say is the industry's 'first enterprise-grade social commerce analytics solution.' More

EmSense and Fifth Dimension Link for Shopper Analysis

Jun 8 2011

Neuromarketing firm EmSense has partnered with store-based shopper research specialist Fifth Dimension, to measure shoppers' emotional and cognitive engagement when making buying decisions. More

US Partners Link Media Buying and Purchase Behavior

Jun 7 2011

US media measurement specialist TRA and ad agency platform MediaBank have signed a deal to enable the latter's ad agency and media buying clients to match TV planning directly to actual purchase data. More

comScore Launches Mobile Measure in Canada

Jun 6 2011

Digital metrics company comScore has introduced its syndicated mobile measurement service MobiLens in Canada. The service reports on mobile consumers' demographics and behaviours, along with the attributes and capabilities of their devices. More

RAJAR Adds Online and CAPI Options

Jun 6 2011

UK measurement body RAJAR has added an online self-completion diary and Computer Assisted Personal Interviewing (CAPI) to its range of data collection methods for radio audience rating. The new approaches will be rolled out from next month. More

Paradigm App Offers Location-Specific Surveys

Jun 6 2011

Port Washington, NY-based Paradigm Sample has introduced a smartphone app through which panelists can be sent tailored surveys and information based on their current location. More

Estée Lauder Opens Innovation Center in China

Jun 3 2011

Perfume and cosmetics giant Estée Lauder has opened an Innovation Center in Shanghai, China, from which it plans to develop products tailored to the specific needs of Chinese and Asian consumers. More

Harris Uses Social Media to 'Validate' Qual Research

Jun 3 2011

Harris Interactive has integrated its permission-based access to Facebook users into its qual research methods to launch a product called QualLife, designed to validate clients' marketing or product development efforts. More

Nestlé Extends Learning and Insight Centre

Jun 1 2011

In the UK, foods giant Nestlé has opened a £1m extension to its Insight and Learning Centre in York, featuring an Imax cinema, replica living room and working kitchen, full size convenience store, and digital media area. More

Firefish Opens Kids and Families Arm

Jun 1 2011

London-based qual agency Firefish has launched a specialist children and families research consultancy, 'The Pineapple Lounge'. The service will be led by Emma Worrollo, who specialises in kids, teens and mother-and-baby research. More

Edwards to Lead Synovate's Global Mobile Roll Out

May 31 2011

Synovate has announced the global launch of mobile research capabilities including SMS / text and mobile online surveys, as well as app development. Thomas Edwards has been promoted to lead the initiative. More

ETHNOS Rolls Out UK Ethnic Minority Panel

May 31 2011

UK agency ETHNOS - which conducts research with people from minority ethnic communities - has rolled out a new panel with more than 20,000 members. More

GfK and nurago Link Fixed, Mobile Browsing

May 26 2011

GfK has partnered with its part-owned usability research specialist nurago to launch 'Connected Life.dx', a tool tying in browsing and consumer purchasing behaviour across fixed and mobile platforms. More

tracx Launches Social Media Analysis Software

May 26 2011

Tel Aviv-based tracx has announced a new social media module named SMMS which adds analytics and segmentation to the company's existing planning and distribution package. More

POPAI Lines Up Multi-Mode Shopper Study

May 24 2011

In the US, Point-of-Purchase Advertising International (POPAI), a not-for-profit trade association for retail marketers, has launched a multi-mode Shopper Engagement Study which will use neuroscience, eye-tracking and shopper interviews to investigate the power and speed of action of in-store marketing. More

Partners Target App Store Game Stats

May 23 2011

Gaming market researcher Newzoo and app store analyst Distimo have announced a partnership to provide unique monthly data on game sales and downloads across all Apple App Stores, covering the US and six European nations. More

Nielsen to Scrap Hispanic Local TV Panels

May 19 2011

From November, Nielsen will produce all US local ratings for Hispanic TV programming using the same ratings panels used for English language stations. More

Tobii Unveils Mobile Eye Tracking 'First'

May 19 2011

Eye tracking specialist Tobii Technology has launched a new testing solution, which it claims is the first to be specifically designed for usability studies on mobile devices and mobile applications. More

Antiques Specialists Pool Data

May 18 2011

Art, antiques and collectibles data provider WorthPoint has partnered with eBay data specialist Advanced Ecommerce Research Systems (AERS), to create what the firms describe as 'the most extensive Internet resource' for antiques and collectibles. More

Polk Rolls Out Auto-Buyer Loyalty Portal

May 16 2011

In the US, automotive research specialist Polk has launched a web-based Loyalty Analytics Tool giving clients access to its suite of US automotive loyalty information through a secure online portal. More

New High-Tech Studio for Vegas

May 16 2011

Lisabeth Couturier has rejoined Las Vegas-based research services firm Precision Opinion as a Vice President, and will lead the re-opening of a major focus group facility in the city, complete with gaming laboratory. More

Market Force Rolls Out New Consumer Panel

May 11 2011

US customer intelligence firm Market Force Information has recruited 300,000 consumers for the launch of its AnswerForce research panel, developed to tap respondent attitudes and brand awareness as well as identify industry trends. More

ABC Rolls Out App Traffic Metrics

May 10 2011

In the UK, media measurement standards body the ABC has launched a new set of metrics to measure and evaluate online app activity. More

IMS Hires for New Touch Technology Practice

May 9 2011

Electronics market specialist IMS Research has set up a Touch Market Research & Consulting practice in the US, and appointed touch technology specialist Geoff Walker to lead it as Principal Analyst. More

Former SensoMetrics Researcher Forms New Agency

May 6 2011

Mark Stevens, formerly Research Director at Australian agency SensoMetrics, has set up his own sensory research agency, Sensory Insights, based in New South Wales. More

Domino's Joins Dots with Behavioural Economics

May 6 2011

In the UK, take-away brand Domino's Pizza is the first to use Arena Media's newly launched 'Architect' tool, which uses the principles of behavioural economics to identify the social, cognitive and emotional factors behind individual purchasing decisions. More

FCC Finally Calls Off Arbitron Investigation

May 5 2011

In the US, the Federal Communications Commission (FCC) has called off its three-year investigation into Arbitron's Portable People Meter (PPM) device, and claims that it undercounted minority listeners. More

Apple Recruits for Online Customer Panel

May 5 2011

In the US, Apple is recruiting for a new online community of product users called the 'Apple Customer Pulse', through which it will conduct regular product-related surveys to gather market research data. More

Nielsen Catalina and 4INFO Link for Mobile Ad Measure

May 4 2011

US joint venture company Nielsen Catalina Solutions has partnered with mobile advertising network 4INFO, to help CPG brands measure the impact of ad campaigns aired on mobile devices. More

Leatherhead Launches SenseReach Feedback Tool

May 4 2011

In the UK, Leatherhead Food Research has launched SenseReach, a consumer feedback tool that can be used to test new product concepts or existing products and services, and compare how they perform against those of the competition. More

Global Subscription Option for 'Glimpses'

Apr 27 2011

London-based social and consumer trend forecasting firm the Trajectory Partnership has expanded its Glimpses online insight resource with the addition of a subscription service including trends across twenty countries. More

WFA Seeks Direct Consumer Feedback

Apr 26 2011

The World Federation of Advertisers (WFA) is building an online hub to encourage direct feedback from consumers about their perception of online advertising; an approach it suggests will provide more effective insight by cutting out the middle man, traditional market research. More

Scarborough and Geoscape in Hispanic Link

Apr 26 2011

In the US, Scarborough Research has partnered with multicultural consumer intelligence provider Geoscape to offer in-depth information about Hispanic consumers' buying power, brand loyalty and media preferences. More

MRC Accredits Arbitron's TAPSCAN Web

Apr 21 2011

In the US, the Media Rating Council (MRC) has granted accreditation to Arbitron's TAPSCAN Web, which provides radio ad buyers and sellers with an 'all-in-one' solution with audience data alongside electronic ordering, invoicing and scheduling. More

Martini and NetSeer Link to Target Affluent Consumers

Apr 21 2011

In New York, digital media platform provider Martini Media has partnered with web technology firm NetSeer to provide a service targeting ads to affluent individuals based on their intent. More

Yankee Launches Data Visualization Platform

Apr 20 2011

US technology research firm Yankee Group has launched an online data visualization platform, giving clients access to market intelligence, corporate strategy, marketing and product management data on the mobile and connectivity industries. More

Roy Morgan India Office Follows Single Source Launch

Apr 20 2011

Australian market research and polling company Roy Morgan Research is to open an operation in India, following the roll out of its Single Source survey across the country. More

MarketVision Launches Video Feedback Tool

Apr 20 2011

Cincinnati-based MarketVision Research has launched a monthly video feedback tool, through which it will engage with people from all regions of the US about current events and topics. More

New Study Taps UK's Non-Native Consumers

Apr 18 2011

Today sees the launch of a new syndicated study of the impact of cultural diversity on UK consumer attitudes. 'Culture Watch' will be led by senior brand strategist Kate Wilson and conducted by ICM Research. More

Experian and Turn Link for Digital Ad Measurement

Apr 15 2011

In the US, data and analytics provider Experian Marketing Services has partnered with digital ad platform Turn to help advertisers plan, measure and manage their campaigns. More

KSS Adds Segment-Based Modeling to PriceStrat

Apr 15 2011

In the US, price modeling and customer insight firm KSS Retail has updated its PriceStrat solution to include modeling and optimization features based on customer segments. More

NFL Extends Co-Creation Methodology for CPG Marketers

Apr 14 2011

In the US, food and beverage product innovation specialist The National Food Lab (NFL) has extended its 'Rapid Design Process' co-creation offer to marketers of consumer packaged goods. More

Rubinson and InsightsNow Partner for NPD Innovation

Apr 14 2011

In the US, former ARF leader Joel Rubinson has partnered with product development specialist InsightsNow to develop research tools to help consumer packaged goods (CPG) clients with product innovation. More

New Practice Strengthens ORC Pharma Offer

Apr 11 2011

ORC International has launched a new practice within its Healthcare and Pharmaceutical division, focusing on FDA and Regulatory practice for the sector, and headed by Chief Research Officer Dr. Morris S. Whitcup. More

European Launch for comScore's AdEffx Dashboard

Apr 7 2011

Online measurement specialist comScore has rolled out its new audience measurement tool AdEffx Campaign Essentials across Europe. The firm has also announced the roll-out of its Video Metrix service in Turkey. More

KJT Group Opens 'Green Research Practice'

Apr 7 2011

In the US, the KJT Group has launched a market research and consulting service for organizations that focus all or part of their business on energy efficiency and environmental sustainability. More

Bazaarvoice Debuts Customer Conversation Tools

Apr 7 2011

In the US, word-of-mouth agency Bazaarvoice is planning to launch a trio of tools to enable brands to engage with, understand and act on consumer conversations. More

just-auto Launches Online Intelligence Platform

Apr 7 2011

In the UK, automotive industry information provider just-auto.com has launched an online intelligence platform giving information, insight, and analysis on the global auto manufacturing industry. More

Communispace and SMG Build Hispanic MR Community

Apr 6 2011

In the US, online research community builder Communispace has partnered with media network Starcom MediaVest Group (SMG) to launch a joint consumer insight community focusing on the Hispanic market. More

YouGov Buys as US Becomes its Biggest Market

Apr 4 2011

UK-based pollster and online MR firm YouGov plc has agreed to acquire Portland, Oregon-based Definitive Insights (DI), for an initial consideration of $1m and further performance-related payments adding to an anticipated $4.8m. YouGov also announced half-year revenue up 26.8% with an improved profit margin of 8.1%. More

Shopper Marketing Firm Hires for New Dubai Office

Apr 1 2011

Shopper marketing consultancy DCActiv has launched a new division in Dubai and named Hugo Mills, previously Diageo's GTME General Manager for the Gulf, as MD of its Global Travel Retail division (DCActiv GTR). More

BSkyB Promotes Targeted Ad Benefits

Mar 31 2011

In the UK, satellite broadcasting giant BSkyB is commencing a campaign to persuade its pay-TV customers of the 'benefits' of its AdSmart platform, which delivers targeted ads to households based on their subscription package and location. More

New Markets for Symphony Analytics

Mar 30 2011

In the US, SymphonyIRI has expanded beyond the consumer products goods (CPG), retail and healthcare categories, to offer its Symphony Analytics platform to a broader range of clients, including those in the apparel and financial services sectors. More

David Pearmain Joins Former Colleagues at Impact

Mar 29 2011

In the UK, Holden Pearmain co-founder David Pearmain has returned to agency life after a year as a consultant, joining Impact Research, a company started by two of his former employees. More

Ballon to Lead Synovate Media and Entertainment Arm

Mar 29 2011

In the US, Synovate has appointed former Nielsen exec Howard Ballon as Managing Director of its new Media and Entertainment practice, based in the Los Angeles office. More

KN Dimestore Debuts KPI-Based Campaign Tool

Mar 29 2011

US-based KN Dimestore, whose technology adds consumer surveys to online ads, has developed an online survey approach which uses brand KPIs (key performance indicators), such as purchase intent, to optimize digital campaign creative in real-time. More

Canadian Magazine Metrics Go Syndicated

Mar 28 2011

Starch Research Services Ltd and GfK MRI have announced the launch of a new syndicated service, GfK MRI StarchMetrix, which gives ROI metrics for ads appearing in Canadian consumer magazines. More

More New Partners for Cint

Mar 21 2011

Panel and sample specialist Cint has announced two new partnerships centred around its newly acquired DIY mobile relationship marketing platform, Thumbspeak. More

ABC Launches Daily Circulation Analyzer

Mar 18 2011

In the US, The Audit Bureau of Circulations (ABC) is introducing the eFAS-FAX Analyzer, a new tool which can be used to query daily newspaper circulation figures and create custom reports. More

Ipsos Adds Innerscope's Biometrics to Ad Testing

Mar 17 2011

In the US, Ipsos and biometric measurement specialist Innerscope Research have partnered to integrate measures of unconscious emotional engagement into Ipsos' products. More

Psychology-based Researcher Opens in Germany

Mar 16 2011

In Germany, former K & A Brand Research execs Manfred Zerzer and Karen Döring have set up PsychoLogik, a full-service market research agency which applies the science of psychology to the analysis and logical understanding of consumer behaviour. More

Ticketmaster Digs Deeper for Fan Insights

Mar 16 2011

In the US, event ticketing firm Ticketmaster has launched 'LiveAnalytics'; a new venture led by former Nielsen exec John Forese, which will analyse the group's global fan database to drive increased ticket sales. More

Arbitron Tests 'Project Leapfrog' Web/Mobile Approach

Mar 15 2011

In the US, radio ratings giant Arbitron has unveiled plans to roll out a new 'experimental approach' that features a web and mobile-based system as the main means for collecting data, instead of its existing seven-day paper-based diary service. More

Yahoo! and Nielsen Link to Measure Asian Ad ROI

Mar 9 2011

In Singapore, Yahoo! and Nielsen have partnered to launch Brand Impact, a study aimed at quantifying the branding effectiveness of online ad campaigns across Asia. More

Kantar's Launches TV Audience Tool RapidView

Mar 8 2011

In the US, Kantar Media has launched a new planning tool called RapidView, combining consumer purchase data with return path data from set-top boxes (STBs), to enable media buyers and sellers to create and analyze TV audience profiles. More

Shopper Insight Brand Launches in Australia

Mar 8 2011

US-based Omnicom has integrated its Whybin TBWA Tequila ad agency into its shopper marketing agency brand Integer, which it has launched in Australia with branches in both Sydney and Melbourne. More

Experian Simmons and Latinum Link

Mar 4 2011

In the US, consumer research specialist Experian Simmons has partnered with the Latinum Network to tap its understanding of Hispanic consumers. More

Crowdtap Rolls Out On-Demand Consumer Network

Mar 3 2011

In the US, Crowdtap has officially launched a 'consumer participation network', enabling marketers to access targeted crowds of influential consumers for real-time market research and ideation on a self-service, pay-per-action basis. More

US Partners Launch Leisure Research Firm

Mar 2 2011

In the US, market research consultancy Jerry Henry & Associates and theme park corporation Herschend Family Entertainment (HFE) have partnered to launch a new agency called H2R Market Research, which will focus on the travel, tourism and leisure sectors. More

Rentrak Adds Time-Shifted Data to StationView

Mar 2 2011

Multi-screen measurement specialist Rentrak has introduced time-shifted DVR ratings data into its StationView Essentials service, which provides viewing information from more than 17 million televisions across the US. More

Compete Rolls Out Online Targeting Tool

Mar 1 2011

In the US, online behavior measurement specialist Compete has introduced a tool to help media planners target consumer segments via a broad range of sites. More

iPinion Creates Android Survey Platform

Feb 18 2011

iPinion, the smartphone survey solutions provider set up last year by market research firm Dexterity, has released a new platform for Android users. More

Ugam and Techneos Link to Access Mobile Audience

Feb 18 2011

MR outsourcing firm Ugam Research Solutions has partnered with mobile survey technology provider Techneos, to deliver access to new audiences and behavioural data through mobile phones. More

HPI Opens Mobile Phone Research Arm

Feb 17 2011

UK agency HPI Research has launched a new division called Mobilocity, to conduct market research via mobile phones. More

Former dunnhumby Exec Launches Emnos Stateside

Feb 17 2011

German-based customer insight firm Emnos has opened a new office in Chicago, led by Adam Holyk who was previously Vice President Client Solutions at dunnhumbyUSA. More

Ipsos Rolls Out Gaming Insights Tool in UK

Feb 17 2011

Ipsos has announced the UK roll-out of its GamePlan Insights tool, which examines behavioural and attitudinal trends in the videogame market. More

Toluna and nurago Roll Out BrandSpector in US

Feb 15 2011

Online panel firm Toluna and tech firm nurago have rolled out their BrandSpector digital measurement solution across the US, where it will be used to analyze the response of more than 290,000 Toluna panel members to digital campaigns. More

eCGlobalPanel Re-launches US Hispanic Service

Feb 14 2011

In the US, eCGlobalPanel has announced the re-launch of its U.S. Hispanic Panel after a two and a half year gap. More

Partnerships, Hires and Launches for Market Probe

Feb 11 2011

Market Probe has announced a major push into key developing countries with the launch of strategic partnerships around the globe; a new office in Hong Kong; senior hires for brand equity and customer research; and development of a new customer advocacy model. More

Kinesis Survey App Adds Barcode Scanner

Feb 11 2011

US-based Kinesis Survey Technologies has added embedded barcode scanning technology to its latest multi-function mobile research app. More

GfK Goes Shopping with Tobii

Feb 10 2011

GfK CEE (Central and Eastern Europe) has expanded its use of shopper specific technology by investing in Tobii Technology's entire range of eye tracking tools to perform projection, on-screen and real world studies in lab and shopping environments. More

TiVo Launches Ad Effectiveness Analysis Site

Feb 9 2011

In the US, digital video recorder (DVR) solutions provider TiVo has launched an interactive web site through which users can analyze how effective a brand's TV commercials are at retaining viewers, and how well they perform in comparison with competing brands. More

FT Rolls Out Brazilian Analysis Service

Feb 9 2011

Global news provider The Financial Times has launched an online research service giving fortnightly analysis and insights into the resources, infrastructure and consumer behaviours that are driving expansion across Brazil. More

SymphonyIRI and Synovate Team for Hispanic Shopper View

Feb 8 2011

In the US, retail specialist SymphonyIRI has partnered with Synovate to create HispanicLink - a report that provides a view of Hispanic shoppers and their current $950 billion spending power. More

YouGov and Adform Create Banner Ad Testing Tool

Feb 8 2011

Online research specialist YouGov has hooked up with digital marketing agency Adform to offer a service which tests how one or more banner ads are received by a target group prior to a campaign being launched. More

Online Games Analyst Launches

Feb 8 2011

In the UK, game industry specialist Chris Wright has launched a company helping online game publishers with data mining and monetisation. Services include real-time behavioural analytics, predictive modelling and individual targeted in-game marketing. More

Yahoo! Launches AdLabs for Digital Ad Analysis

Feb 4 2011

In the US, Internet services giant Yahoo! has launched AdLabs - a group focused on accelerating innovation in digital advertising products, and tapping into the services offered by its existing Yahoo! Labs research unit. More

ActivEngage Rolls Out Auto Campaign Dashboard

Feb 4 2011

In the US, ActivEngage - which develops web site analytics tools to help automotive dealers measure shopper behavior - has launched a proprietary dashboard that allows users to track all marketing metrics from a single web page. More

Asian Roll Out for OoH Measurement Tool

Feb 3 2011

Out-of-home specialist 1-2-1VIEW has launched the InterFace audience measurement tool, which houses a web camera to detect viewers of digital signage displays, and count footfall at each point-of-display. More

RPA Adds Japanese LifeStyle Data

Jan 31 2011

Tokyo-based online specialist Research Panel Asia (RPA) has added a Japanese consumer behavior database to its 'LifeStyle Index' ASP service, previously focused on China. More

ProsperChina Debuts InsightCenter Dashboard

Jan 28 2011

Market intelligence specialist ProsperChina has rolled out a solution which collates responses from more than 19,000 consumers who participate in its quarterly survey, and serves them up in a customizable dashboard. More

Kiosk Picks Your Food from Your Face

Jan 27 2011

Manufacturing giant Kraft Foods has partnered with chip maker Intel to develop a self-service kiosk housing digital signage, which scans shoppers' faces and then (wait for it...) recommends what they should cook for dinner. More

C&R Rolls Out ParentSpeak Research Community

Jan 27 2011

Chicago-based C&R Research has launched a shared online community called ParentSpeak, which engages parents of children up to 18 years old, drawing insights from their interaction for client-sponsored research. More

Attentio Buys 365Research

Jan 24 2011

Social monitoring and research company Attentio has finalised the acquisition of 365Research - both are based in Brussels. 365 founder Colin Sanders becomes Chief Product Officer at Attentio, which is planning a new version of its 'Brand Dashboard' in the spring. More

Luxury Market Specialists Team Up

Jan 24 2011

Database marketing solutions firm MBS, a subsidiary of GSI Commerce, is partnering with luxury market research and consulting group the Luxury Institute to help clients with enterprise-wide cultural CRM initiatives in the sector. More

Trons Create Online World for Radio Ad Industry

Jan 20 2011

In the US, radio ratings giant Arbitron has integrated its TAPSCAN Web analysis system with Marketron's Exchange platform, giving radio ad buyers and sellers an 'all-in-one' solution with audience data alongside electronic ordering, invoicing and scheduling. More

Branding Specialists Launch New UK Agency

Jan 18 2011

In the UK, branding specialists Simon Coker and Nick Burrows have launched Brand Spirit - a new agency which will connect internal and external brand building, while profiling customers' attitudes, motivations and behaviours. More

Hershey's to Sponsor Consumer Testing Lab

Jan 13 2011

US confectionery giant Hershey's is joining forces with the Harrisburg University of Science and Technology to develop a sensory science and consumer research program including a consumer taste test laboratory. More

QuantiSense Adds Store Analytics to Retail Solution

Jan 13 2011

US-based business intelligence (BI) provider QuantiSense has unveiled the latest version of its retail software, with analytics covering store conversion, average sale price, employee productivity and performance, and store comparison. More

US Partners Study Online/Off-line Brand Link

Jan 12 2011

In the US comScore, dunnhumbyUSA and Accenture have partnered to study the link between consumers' usage of brand web sites and their in-store brand buying behavior. More

Former TNS Colleagues Branch Out

Jan 11 2011

In the UK, former TNS Healthcare colleagues Steve Lowery and Philippa Hammerton have launched Red Leaf Research - a full service MR consultancy with specialist expertise in the healthcare and consumer sectors. More

Simpson Carpenter Opens Healthcare Wing

Jan 11 2011

UK consultancy Simpson Carpenter has launched a new healthcare and pharmaceutical research division, headed by Anna Sawka who joins from Aequus Research. Further appointments are planned for early 2011. More

Macromill Start-Up to Offer Commodity Purchase Data

Jan 6 2011

In Japan, online research firm Macromill has partnered with ad and marketing services agencies Hakuhodo and Tokyu to form a new subsidiary which will collect and sell data on consumer commodity buying in Tokyo. More

KN Grows Youth and Hispanic Sample

Jan 6 2011

Consumer specialist Knowledge Networks (KN) is to more than double the number of young adults (ages 18 to 24) on its online KnowledgePanel, and increase its representation of Hispanics by more than 40% during the year. More

Partners Open Shopper Insights Center

Jan 5 2011

In the US, Synovate has partnered with Duke University to create the 'Duke/Synovate Shopper Insights Center for Leadership and Innovation', which will focus on advancing research into shopper insights and marketing. More

Former Bose Director Launches Insight-Based Agency

Dec 21 2010

In the US, marketing veteran Pamela Landau has opened her own marketing and branding agency, CIRCE Consulting, to help clients tap consumer insights for brand development and marketing strategy on- and off-line. More

Former Ipsos Colleagues Launch New Agency

Dec 20 2010

In the UK, former Ipsos directors Sam McGuire and Alison Bigsby have founded a full service market research agency, Samson Research. More

Three Partner for Print Ad Impact Tracking

Dec 16 2010

In the US, publishing giant Forbes has partnered with MediaVest and comScore to launch what it describes as 'first of its kind' research to measure print advertising effectiveness using digital tracking methodology. More

Parisian Rendezvous for Rentrak

Dec 15 2010

Rentrak and Paris-based Cine Chiffres have announced the formation of a joint venture which will monitor cinema box office figures throughout France, from 1st January 2011. More

China TV Joint Venture for Nielsen

Dec 15 2010

Nielsen has formed a joint venture with China Cable Union Data Services (CCData) to pioneer the delivery of new and more detailed insight on China's growing digital TV market. More

SAY Media and KN Dimestore Launch Engagement Measure

Dec 15 2010

In New York, social engagement company SAY Media and Knowledge Networks' ad effectiveness subsidiary KN Dimestore have announced a new research approach designed to measure the impact of user engagement on brand metrics. More

CPS 'Still Undecided' re Phorm / BT Prosecution

Dec 15 2010

In the UK, the Crown Prosecution Service (CPS) has again deferred its decision on whether or not to charge Phorm and BT over the trial of tracking technology in 2006-7. More

Nielsen Pulls Plug on US Radio Ratings Service

Dec 14 2010

Nielsen has announced that it is shutting down its diary-based radio ratings service in the US, from the Fall 2010 period. The firm said in a statement that the decision will not impact its international radio measurement services. More

Firms Partner for Auto Market Insights in China

Dec 14 2010

US-based auto industry customer feedback specialist Enprecis has partnered with Chinese auto market research company Sinotrust, to help car manufacturers in China measure customer response to product quality. More

NPD Group Hires Deputato for Analytics Push

Dec 14 2010

In the US, the NPD Group has launched a suite of advanced analytics products which tap into its proprietary item-level tracking information. It has also hired former SymphonyIRI exec John Deputato for the newly created role of Senior Vice President for Advanced Analytics. More

A Victory for Truth

Dec 14 2010

Andy Dexter's agency Truth scooped the blue riband Best Agency award at last night's annual MRS bash in London. A noisy crowd at the capital's Lancaster London Hotel saw Verve take the Best Newcomer, while innovative agencies Firefish and BrainJuicer took three and two awards respectively. More

New Service Combines Eye and Brain Measures

Dec 13 2010

In the UK, MR and usability testing specialist SimpleUsability has introduced an 'Emotion Response Analysis' service, which uses a new form of EEG brainwave monitoring headset combined with eye tracking technology. More

Banking Report Taps Social Media

Dec 13 2010

Web-based market research specialist DigitalMR has launched a syndicated banking report based on thousands of customers' online conversations posted on social media platforms including Twitter and Facebook, blogs and e-commerce sites. More

Future's Clear for Billion Dollar Arbitron

Dec 10 2010

Arbitron's week has had its ups and downs but its leaders will enjoy their weekend in the knowledge that its biggest client Clear Channel Radio has signed up for PPM and diary ratings for another five years for a reported $538m. The ratings firm's share price has leapt accordingly. More

PPM Panellists Admit to 'Meter Cheating'

Dec 9 2010

An independent study of Arbitron's PPM (Portable People Meter) panellists has uncovered how some try to 'beat the system' in order to earn more monthly payments. More

KN Introduces Smartphone Survey Solution

Dec 9 2010

In the US, consumer specialist Knowledge Networks (KN) has partnered with mobile survey technology provider Techneos to roll out a solution that uses smartphones both for traditional information gathering and for 'on the go' and 'in the moment' research. More

Coca-Cola Pools Data for BI Warehouse

Dec 2 2010

In the US, Coca-Cola has created an integrated business intelligence data warehouse, to provide its marketing, sales and supply chain execs with immediate access to point-of-sale (POS) and scanner data. More

comScore Debuts Video Measure in Spain, Latin America

Dec 1 2010

comScore has introduced its online video measurement service in Brazil, Mexico, Argentina, Chile and Spain. More

Rentrak and NPD Get Closer to VOD

Dec 1 2010

In the US, multi-screen media measurement specialist Rentrak has partnered with retail information provider The NPD Group, to provide a 360 degree view of video-on-demand (VOD) users. More

UK Roll-Out for Keller Fay's TalkTrack WOM Tool

Dec 1 2010

Word-of-mouth research and consulting firm Keller Fay is to roll out its proprietary TalkTrack panel in the UK, following its launch in the US in 2006. More

Kantar Media Wins Emirates TV Contract

Nov 29 2010

In the United Arab Emirates (UAE), a group of industry bodies have given Kantar Media a five-year contract to develop and implement the country's first PeopleMeter television audience measurement service. More

BBC to Introduce 'Live Plus 7' Measurement

Nov 26 2010

In the UK, the BBC is introducing its own 'Live Plus 7' system, which supplements traditional 'overnight' audience figures with numbers viewing the same programmes on any of a number of platforms up to seven days later. More

Kantar Ups UK Worldpanel Size by 20%

Nov 26 2010

Kantar has increased the size of its Worldpanel in the UK by 20%, to include data from 30,000 households by the end of 2011. The firm has also announced other enhancements to the overall Worldpanel service. More

New Dashboard Tracks e-Commerce Sites

Nov 25 2010

UK-based web analytics company Maxsi has launched myLiveDashboard, a new online system which provides live real-time reporting on e-commerce web site activity. More

OMA Adds New Functionality to MOVE Measure

Nov 24 2010

In Australia, the Outdoor Media Association (OMA) has added a new 'Plan by Format' functionality to its MOVE audience measurement system; enabling users to view and cross-analyse the reach and frequency of different out-of-home (OoH) formats. More

Nielsen Taps Moult for Media Analytics Initiative

Nov 23 2010

In the US, Nielsen has launched a Media Analytics initiative, focused on developing tools to provide additional insights from its existing syndicated media research data. The new initiative will be led by Bill Moult, a founding partner of the Media Behavior Institute (MBI). More

Partners Debut Convenience Store Consumer Panel

Nov 23 2010

In the US, Management Science Associates (MSA) and Paradigm Sample have launched the Convenience Consumer Insights Panel (cci Panel), which gathers consumer information from convenience store (C-store) shoppers. More

Arbitron Rolls Out Sports Radio Metric

Nov 19 2010

In the US, Arbitron's Custom Sports Services arm has created the Event Retention Index (ERI); a new metric for its Portable People Meter (PPM) radio ratings service which provides information on the extent to which audiences 'stay tuned' to sports broadcasts. More

AMS Launches Video Ad Auditing Solution

Nov 18 2010

In the US, Automated Media Services (AMS) has launched video verification technology providing audited confirmation of digital video play and performance. More

Face Launches X-Crowd for Tech Co-Creation

Nov 17 2010

In the UK, co-creation specialist Face has launched an online community called X-crowd, which promises to connect 'tech lovers' with global technology brands. More

Newzoo Launches Online Games Monitor

Nov 17 2010

In The Netherlands, full service market research agency Newzoo - which focuses on the games industry - has partnered with blog Social Games Observer to launch an online monitor providing insight into the popularity of games and developers on social networks other than Facebook. More

Engage Technique Promises 'Braver' Ads

Nov 15 2010

In the UK, Engage Research has announced a new approach to the development of creative ads, bringing consumers into the research process at an earlier stage where they are more likely to inspire 'better, braver brand advertising'. More

Nunwood Debuts Customer Experience League

Nov 15 2010

UK-based Nunwood has launched a league table of national and international brands rated on customer experience. Online retail giant Amazon tops the overall list, based on feedback from 5,500 consumers. More

Middle Eastern Networks Launched

Nov 15 2010

A new Netherlands-based research firm is targeting the 'hard to reach' consumers of the GCC region. VNDLGY (pronounced 'Vondology') uses a network of carefully recruited 'TrendSpotters' to provide qual feedback on trends and innovations in the region. More

Experian and Alterian Partner to Integrate Customer Data

Nov 10 2010

Customer engagement technology specialist Alterian has announced a multi-year partnership with Experian Marketing Services to provide clients with a solution integrating data from multiple channels into a centralized database. More

Scarborough Launches PRIME Lingo

Nov 9 2010

In New York, Scarborough Research has announced the launch of PRIME Lingoâ„¢, a new web-based software platform giving non-specialist users desktop access to data including consumer lifestyles, cross media consumption, sports interest and demographics. More

Webtrends Enhances Mobile and Analytics Offers

Nov 8 2010

Webtrends has upgraded its Analytics On Demand platform, enhancing its Mobile Analytics and Analytics Insight products, and adding new report measures including single page view visits, entry page visits and bounce rates. More

GfK Rolls Out Online User Study in France

Nov 4 2010

In France, GfK has partnered with global news agency AFP (Agence France-Presse) to launch the 'Reference E-Content' (REC) monitor, which measures and analyses users' online consumption of books, music, videos, games and software. More

Ipsos Vantis Launches Product Monitoring Service

Nov 4 2010

In New York, product innovation specialist Ipsos Vantis has launched 'Vantis Files', a syndicated research offering that monitors competitive products and services across multiple industry sectors. More

TRA Rolls Out Daily Media Impact Service

Nov 2 2010

US media measurement firm TRA has introduced a daily service which details the impact of TV campaigns on actual consumer purchase behavior. More

Survey Analytics Debuts Multiple Niche Panel Network

Nov 2 2010

In the US, research platform provider Survey Analytics has launched the MicroPanel network, a fully automated service offering clients point and click access to millions of consumers and business professionals across numerous vertical sectors. More

Toluna Adds Social Media Features to PanelPortal

Oct 19 2010

Panels and MR technology firm Toluna has added social media features to its branded online community management product PanelPortal, to enable community members to interact with each other and provide additional insight for panel owners. More

Wealth-X Launches 'Rich List' Info Tool

Oct 19 2010

In New York, wealth intelligence firm Wealth-X has launched an online tool to provide information on thousands of ultra-high net worth individuals (UHNW), including those in the US, China, Singapore and India. More

TorchMedia Taps Nielsen for Shopper Insight

Oct 15 2010

In Australia, in-store ad provider TorchMedia has partnered with Nielsen to design a solution which provides information from different shopper segments across a wide range of demographics, combined with purchasing behaviour data at product category level. More

Revelation Launches Mobile Tool

Oct 12 2010

Online and mobile qual research software provider Revelation has released the official version of its 'Revelation Mobile' solution, which allows consumers to capture and record their behavior in real-time. More

Research Leads Major Panasonic Investment in India

Oct 11 2010

Japanese electronics giant Panasonic is planning a massive expansion of its R&D centre in Gurgaon, India, as part of its ongoing heavy investment in growing its Indian operation. More

Partners to Profile Auto Buyers

Oct 7 2010

Shopping site network Autobytel has partnered with online audience measurement specialist Aperture, to offer auto brands and content publishers insight into the intent and profile of prospective car and truck buyers. More

GfK MRI to Add Digital Magazine Analysis in 2011

Oct 7 2010

In the US, GfK MRI is implementing a change in its in-person, in-home consumer surveys to augment its data on readership of printed magazines with readership on every type of digital platform. More

Mob4Hire Debuts Mobile Usability Ratings System

Oct 6 2010

Canadian-based mobile testing and market research community Mob4Hire has launched a rating system for 'mobile usability excellence' - focused on identifying and creating high quality mobile apps, web sites and other media. More

Kantar Media Turns Up Ad Intelligence Heat

Oct 4 2010

Kantar Media has introduced DirectHEAT, a new subscription service delivering custommised multimedia ad intelligence to media sellers. More

ECAFtech Debuts OOH Facial Recognition System

Oct 1 2010

In Taiwan, face identification and tracking technology specialist ECAFtech has launched an audience measurement solution for out-of-home (OoH) media such as digital signs, in-store product displays, kiosks and display windows. More

GfK MRI Introduces 'Granularity' for Readership Data

Oct 1 2010

In the US, GfK MRI has released 'Granularity' - a system for inputting weekly, local magazine readership data into marketing mix models to determine the impact that individual advertising media has on sales. More

Brazil Crucial for Cash-Burning Phorm

Oct 1 2010

Behavioural targeting firm Phorm has posted a loss before tax of $15.7m (£9.8m) in the six months to the end of June, and is still using up cash reserves at $1.8m a month; but reports better than expected opt-in rates in Brazil, where its offer is nearing commercial launch. More

Site Provides Guide for Children's Research Ethics

Sep 30 2010

In the UK, The Advertising Association and Turner Media Innovations have set up a web site to help practitioners from the wider marketing community understand the ethical rules which apply to conducting research with children. More

TiVo to Quadruple Panel Size

Sep 30 2010

In the US, digital video recorder (DVR) solutions provider TiVo has begun a recruitment drive to increase the size of its Power||Watch consumer panel from 25,000 to 100,000 households. More

Webtrends Develops BlackBerry App Solution

Sep 28 2010

BlackBerry smartphone manufacturer Research in Motion and web analytics specialist Webtrends have partnered to develop a solution which enables BlackBerry developers to add measurement options to their applications. More

Listening Tool to Convert Reviews into Insight

Sep 28 2010

US voice-of-the-customer MR firm Amplified Analytics has released a tool that it claims turns word-of-mouth (WoM) online reviews into 'sales-driving' product insight. More

Kantar Launches TGI Worldpanel

Sep 27 2010

Kantar has linked its Worldpanel scanned FMCG household purchase data with data from Kantar Media's TGI consumer insight survey. The resulting service, TGI Worldpanel, promises clients a detailed understanding of the link between media consumption, consumer attitudes and UK purchasing. More

Active Consumer Panel Launched

Sep 27 2010

In the US, technology and media company Active Network has launched a panel of consumers with an active lifestyle, via an alliance with research firm Survey.com. More

MR Helps Tesco Growth in Asia

Sep 24 2010

UK-based supermarket Tesco is Thailand's biggest grocery chain and is now one of four companies bidding for the Thai assets of Carrefour, after the French giant took the tough decision to pull out of a number of Asian markets. In part, Tesco's success is a victory for market research. More

Nielsen Makes New Plans for Online Ad and TV Measures

Sep 24 2010

Nielsen has this week told clients it may widen the definition of its new Extended Screen ratings, dropping the absolute requirement that online TV programs must carry the same ads as their original broadcast. Separately, the research giant is said to be piloting a new 'GRP'-style online audience measure. More

Indian Debut for Iconoculture

Sep 23 2010

Minneapolis, USA-based consumer research and consultancy firm Iconoculture has launched an Indian advisory service. More

Partners Offer 'Turnkey Solution' for Digital Marketing

Sep 23 2010

Digital media trading specialist MediaMath has partnered with Knowledge Networks company KN Dimestore to augment its digital marketing platform, TerminalOne with rich media surveys and real-time reporting. More

Financial Services Researcher Opens in India

Sep 23 2010

London-based financial services MR firm Lafferty Group has launched an office in India, and appointed Arvind Agrawal to head it up. More

Cell Phone-only Profiles Revealed

Sep 20 2010

In the US, local market consumer specialist Scarborough Research has released findings from its first phase of cell phone-only (CPO) survey data collection, which began in selected local markets one year ago. The data shows the extent to which CPO respondents 'tend to be disproportionately young and minority'. More

VMS Upgrades InSight Analytics Platform

Sep 18 2010

Media intelligence firm VMS has released the latest version of its InSight software platform, which allows users to view and analyse news and advertising content and corresponding audience data from a wide range of new and traditional media types via a single, customizable portal. More

comScore and PMB Launch Canadian Combo Database

Sep 18 2010

comScore and syndicated readership specialist Print Measurement Bureau (PMB) are to launch their combined database of Canadians' media consumption and product and brand usage, next week. More

Experian Adds Auto Data to TRA's Ad Matching Tool

Sep 16 2010

In the US, media measurement firm TRA has expanded its partnership with data giant Experian, to add auto sales data to its TV ad matching solution. More

Kinetic Forms Division to Unlock Consumer Data

Sep 15 2010

Out-of-home (OoH) media agency Kinetic has formed a data consultancy division called Meta, to help clients 'unlock' and maximize the value of existing consumer information by linking data from a variety of locations and transaction types. More

Hall & Partners Opens NY Shopper Insights Practice

Sep 14 2010

In New York, global brand and communications research agency Hall & Partners has launched a Shopper Insights and Shopper Engager division, headed by industry specialist Vanessa Hartnoll. More

Harris Launches Body Mass Index Panel

Sep 14 2010

Harris Interactive has introduced the Body Mass Index (BMI) Speciality Panel, to provide clients with information about underweight, normal weight, overweight, and obese US adults. More

Partners Combine Music Sales and Social Media Data

Sep 10 2010

Two music industry specialists, distribution agency IODA and social media analytics firm Next Big Sound (NBS) have announced a partnership to link digital sales information from online retailers with key usage metrics from social media sites such as Twitter and Last.fm. More

GfK Adds Consumer Images to Roper Reports

Sep 9 2010

New York-based GfK Roper Consulting has added a visual component to its US consumer trends service GfK Roper Reports, promising an enhanced understanding of consumers' motivations and behaviors. More

Siegel+Gale Partners for fMRI Project

Sep 9 2010

US branding consultancy Siegel+Gale has partnered with neuroscience specialist NeuroCompass to pilot the use of functional magnetic resonance imaging technology (fMRI), to uncover consumer feelings about brands. More

Ipsos' Big Idea for Middle East

Sep 6 2010

Advertising division Ipsos ASI has launched its 'Big Idea' service in the MENA region (Middle East and North Africa). More

Five to Make Sense of Social Network Speak

Aug 27 2010

Semantic web startup Bueda has launched a social media marketing tool named Five, to help marketers understand conversations on social networks and then match them with people it considers most receptive to their current promotion. More

Netquest Adds Seventeen New LatAm Panels

Aug 25 2010

LatAm and Iberia online panel specialist Netquest has launched panels in 17 Latin American countries, bringing its total number of panellists in the region to more than 300,000. More

Context for ComTech: Mobile Phone Panel Enhanced

Aug 24 2010

In the UK, Kantar Worldpanel has enhanced its syndicated mobile study, ComTech, adding information on usage, supplier and billing cross-referenced against the four channels of mobile, broadband, landline and pay TV. More

Hearst Opens App Lab for Consumer Testing

Aug 23 2010

In New York, media giant Hearst Magazines is planning to open a mobile media development center called The App Lab, where staff will examine consumer usage of mobile devices and related platforms and applications. More

Asia Next for MyProductAdvisor

Aug 23 2010

Market Insight Corporation - which captures real-time shopper preferences through its consumer web site MyProductAdvisor.com - has formed an Asian-based company, Market Insight (Asia) Limited, through which it plans to extend its services in the region. More

GazeHawk to Provide Cut-Price Eye-tracking

Aug 18 2010

In the US, web usability specialists Brian Krausz and Joe Gershenson have launched GazeHawk, a new technology firm which aims to make eye-tracking 'affordable for everyone'. More

Nielsen Ups IPO Goal, Adds New TV Ratings

Aug 17 2010

Nielsen has increased the amount it wants to raise by selling stock to $2.01bn, in its initial public offering (IPO) filed with the US Securities and Exchange Commission. The firm has also added two new categories for measuring TV viewing. More

Analytics Engine to Mine Gamer Communities

Aug 17 2010

In the US, customer listening specialist Overtone has launched a social media analytics application called 'OpenMic GameVoice Interactive', which measures sentiment and extracts insights from consumer-generated text in video game communities. More

Affinity Unveils Digital Magazine User Study

Aug 16 2010

New York-based Affinity, which specialises in syndicated print measurement, has launched an audience study which examines people's experiences with digital magazine campaigns. More

MRC Joins Drive for Consistent STB Measurement

Aug 11 2010

In the US, the Media Rating Council (MRC), marketing agency NCC Media and a group of cable, satellite and subscription TV providers are planning to develop guidelines for using set-top-box (STB) data to measure TV audiences. More

Vision Critical Rolls Out Virtual Bank Testing Site

Aug 11 2010

Interactive research and technology firm Vision Critical has developed a virtual retail bank environment in which to test layout concepts, the position of greeters and tellers, and to determine where best to place visual branding such as posters, signage and video screens. More

CIMM to Drive US TouchPoints Launch

Aug 10 2010

CIMM, the coalition of US firms formed last September to promote innovation in TV and cross-platform video audience measurement, is to fund the rollout of the IPA's UK TouchPoints study in the US. It will be fielded by the Media Behavior Institute (MBI) in partnership with GfK MRI. More

Clearspring Launches Online Audience Platform

Aug 9 2010

In the US Clearspring Technologies, the company responsible for content sharing platform AddThis, has launched a new product, Audience Platform, enabling advertisers and publishers to reach audiences categorised according to their influence or intent. More

Insurers Foot Most of Arbitron's $9m Legal Bill

Aug 6 2010

Arbitron has revealed the cost of its various legal battles of the past two years, in a 10-Q filing for the SEC. In all, two securities law civil actions commencing in 2008, and various 'interactions' with government over the commercialization of the PPM, have cost it around $9.1m to date. More

Impact Hits the Ground Running

Aug 4 2010

Two former employees of UK agency Holden Pearmain have launched their own company, Impact Research. Darryl Swift and Michael Brainch will focus initially on clients in the utilities, retail and FMCG sectors. More

TORA Rebrands as Future Thinking, Hires for US Launch

Aug 3 2010

UK-based firm The Oxford Research Agency (TORA) has changed its name to Future Thinking and opened its first office in the US under the leadership of George Ciardi, who becomes US President and Global Head of Volumetric Forecasting. More

Financial Benchmark Launched

Jul 28 2010

In the US, financial specialist Javelin Strategy & Research has announced the launch of a benchmarking service to help clients compare market share, perceptions and other key performance indicators. More

CIMM Considers iPhone-Based Study

Jul 26 2010

CIMM, the coalition of major US firms formed last September to investigate new ways of researching audiences in the multimedia age, is discussing the use of iPhones to collect diary-style media consumption data from a panel of around 1,000 US consumers. More

MMR Launches Shelf Decision Tool

Jul 26 2010

Consumer Packaged Goods specialist MMR Research Worldwide has developed 'SURF', a new range optimisation tool to help clients optimise the size and structure of their product ranges. More

GfK MRI to Debut Print Planning Optimizer

Jul 20 2010

In the US, GfK MRI is set to roll out an enhanced Internet-based magazine optimizer, to enable media planners to calculate the potential reach of print schedules based on readership of print ads, as opposed to overall readership of magazine titles. More

Telmar First to Add Eyes-On Data to Planning Tools

Jul 20 2010

In the US, ad media software and services specialist Telmar is the first firm to integrate Eyes-On Data from the Traffic Audit Bureau (TAB) into its suite of media planning tools. More

Data Collection Specialist Opens in India

Jul 16 2010

In India, a team of entrepreneurs have launched High Beam Global - a market research data collection and marketing consulting firm specialising in the healthcare, FMCG and technology sectors. More

Former Vovici CEO Opens Mobile Measurement Agency

Jul 15 2010

In the US, Vovici's former Chairman and CEO Dean Wiltse has set up a mobile measurement agency called Thumbspeak, to enable businesses to reach mobile audiences and gain insights from hard-to-reach consumers. More

Engine Starts Consumer Research Arm

Jul 15 2010

London-based marcoms agency Engine has launched a new insight and research unit to provide clients with an analysis of why and how consumers make choices. More

GfK's 'Future Buy' Uncovers 'XTreme Shoppers'

Jul 14 2010

GfK Consumer has rolled out its first 'Future Buy' annual study of US shopping behaviors based on a mix of research methodologies, through which it has identified a new breed of consumer known as 'XTreme Shoppers'. More

EasyInsites Builds Smith's Shopper Panel

Jul 13 2010

In the UK, online custom panels specialist EasyInsites is to build and maintain a research panel consisting of members of retailer WHSmith's 'Privilege Club'. More

Iconoculture Adds UK Consumer Advisory Service

Jul 13 2010

Minneapolis-based consumer research and trend spotting specialist Iconoculture has introduced a Consumer Advisory Service offering insights for UK-focused marketing initiatives. More

Indian Audience Research Body Approved

Jul 12 2010

India's plans to set up independent nationwide audience research along the lines of the UK's BARB have taken another small step forward with the formal registration of the new Broadcast Audience Research Council (BARC). More

Ipsos and Techneos Link for Mobile MR Innovation

Jul 8 2010

Ipsos and mobile data collection technology firm Techneos have partnered to develop new mobile research techniques, technologies and applications. More

NeuroFocus Tracks Perception of Luxury

Jul 7 2010

US-based neuromarketing agency NeuroFocus has developed the Luxury Perceptual Framework (LPF), to detect consumers' perception of what constitutes 'luxury' in terms of clients' brands, products, packaging, in-store marketing, advertising and customer service. More

Rentrak Adds Behavioral Data to STB Research

Jul 7 2010

US multi-screen measurement specialist Rentrak has partnered with consumer data giant Experian Simmons to add behavioral data to its TV Essentials and StationView Essentials set-top-box (STB) research tools. More

Marcoms Firm Realia Opens Research Division

Jul 6 2010

In the UK, full-service marketing and management consultancy Realia has opened a dedicated research business to provide marketers with evidence-based decision support. The unit is headed by former IFF Director Sue Burden. More

Purple Goes Green

Jul 6 2010

London-based Purple Market Research has introduced a new suite of customised research and consultancy services to help clients monitor the behaviour and views of consumers and businesses on green issues. More

Live-Only Ratings Revived

Jul 5 2010

Nielsen has told clients it will bring back its 'live-only' television ratings, dropped in April in favour of a measurement combining live and time-shifted viewing. The company says it has not changed its view that live/same day is a better measure, but can now offer both due to increased data capacity. More

Kantar Probes Reasons for Online Behaviour

Jun 30 2010

WPP-owned Kantar Media has released 'Connect', a new solution that integrates a publisher's own web site metrics with survey data, to create a single-source database that links online behaviour to the attitudes that drive it. More

Harris Unveils 'Pathways to Purchase'

Jun 30 2010

In the UK, Harris Interactive has launched a new approach to analysing the way people make purchase decisions across a wide range of products and service categories. More

eDigitalResearch Debuts Concept Test

Jun 30 2010

UK-based digital MR specialist eDigitalResearch has rolled out eConceptTest - a suite of research methodologies designed to help marketers test their latest idea, service or product on the general public. More

BARB to Test Meter for Online TV Viewing

Jun 29 2010

UK audience measurement body BARB (The Broadcasters' Audience Research Board) has announced it will test a new meter which promises measurement of television viewed via a PC or laptop. More

ZIP-based Ad Targeting Launch

Jun 29 2010

In the US, ClearSight Interactive has announced the launch of ClearProfile, an audience targeting suite based on billed as the first of its kind. More

Mediabrands Launches Insight-Led Shopper Practice

Jun 28 2010

Mediabrands, part of marketing services giant Interpublic Group, is launching a specialist shopper marketing agency, ShelfLife, to be headed by John Ross, currently President of the IPG Emerging Media Lab. More

TRA Links with Media Trust to Expand Analytics Offer

Jun 23 2010

In New York, media measurement firm TRA has signed an agreement to license technology from marketing ROI specialist Media Trust, in order to enhance its Media TRAnalytics system, which matches household TV consumption and purchase data. More

Hall & Partners Rolls out Engager in US

Jun 23 2010

Global brand and communications research agency Hall & Partners has rolled outs its Engager tool in the US. The service measures how people think and feel about brands, and how they engage with them. More

Glasses Offer 'Natural' Eyetracking

Jun 22 2010

Eyetracking pioneer Tobii Technology has announced the launch of Tobii Glassesâ„¢, which the firm says look and feel like modern eyewear, allowing subjects to walk around freely collect eyetracking data in 'mobile, natural settings'. More

MSW and Loop in Mobile Strategy Partnership

Jun 22 2010

US firms MSW Research and Loop Analytics have announced a strategic partnership with the formation of msw loop - mobile strategy & insights, which will offer research, strategy, applications and advertising solutions for smart phones and mobile devices. More

Partners Target Online Brand Advocates

Jun 22 2010

US-based InsightExpress has partnered with earned media measurement and monetization specialist Meteor Solutions, to offer insights into online advertising performance among influential brand advocates. More

Arbitron Debuts 'New Generation' of PPM

Jun 21 2010

Arbitron has announced the PPM 360, which extends the technology of its Portable People Meter onto a wireless platform, heralding 'a new generation of audience measurement'. More

DIY Analysis Tool Launched

Jun 17 2010

In the US, a team of consumer marketers and market researchers have launched skuuber.com; a DIY online tool to aid consumer product market analysis. More

Cranfield and MESH to Develop Analytics Tool

Jun 17 2010

In the UK, Cranfield University and communications research agency MESH are to collaborate on the development of a suite of analytics tools, assisted by a government 'Knowledge Transfer Partnership' (KTP) grant. More

Ipsos OTX MediaCT Unveils Gamer Insight Portal

Jun 16 2010

Ipsos OTX MediaCT has teamed up with media firm Future US to create a microsite which offers marketers and consumers insight into the purchasing behaviour and gameplay habits of gamers across the US. More

Kantar Unveils Tool to Predict Reaction to Paywalls

Jun 15 2010

In the UK, WPP-owned Kantar Media has developed a predictive tool to provide insights into how consumers will react to newspapers introducing paywalls on their web sites. More

Mexico, Brazil Debuts for Forrester's Technographics

Jun 14 2010

Forrester Research has extended its Latin American Consumer Technographics survey, to offer insights into how technology affects the way consumers select, purchase, use and communicate about products in Brazil and Mexico. More

Hospitality Spend Analytics Tool Launched

Jun 14 2010

In the US, the Shot Spirits Corporation has launched a hospitality industry tool which provides market level competitive benchmarking information for restaurants, bars and hotels. More

Virtual Shopping Tool Adds Brainwave Measurement

Jun 9 2010

US research technology specialist Nimbus has added brainwave measurement to its virtual shopping and eye-tracking tool, to capture consumers' responses at the subconscious level. More

NeuroFocus Adds Third Dimension to Store Analysis

Jun 7 2010

NeuroFocus has introduced what it describes as 'breakthrough 3D virtual store technology', to enable companies to test product designs, packaging and entire store layouts in three dimensions. More

TRA Receives Patent for Analytics Platform

Jun 7 2010

US-based media measurement firm TRA has been granted a US patent for its Media TRAnalytics platform, which helps TV networks, agencies and advertisers match the ads households receive with the products they buy. More

TAM Ireland to Track Time Shifted Viewing

Jun 4 2010

TV ratings body TAM Ireland is to expand the size of its television audience measurement panel, while introducing the ability to track time shifted viewing (TSV) - a move which it says makes Ireland among the earliest countries to measure such trends in viewing behaviour. More

Neuro Measure Added to BehaviorScan

Jun 4 2010

In the US, SymphonyIRI has integrated EmSense's neuromeasurement headsets with its BehaviorScan service, to quantify shoppers' emotional and cognitive responses to new products and ad campaigns. More

Ipsos OTX to Assess Potential of Scripts

Jun 4 2010

In a move sure to delight creative purists, entertainment research specialist Ipsos OTX MediaCT has opened a 'Script Evaluation Division' within its Worldwide Motion Picture Group, to assess the potential playability and marketability of films at the script stage. More

New Harris Tool Links Online, Offline Lives

Jun 4 2010

Harris Interactive has gone live with its 'Research Lifestreaming' platform, which aims to provide a 360-degree view of panellists by linking the information they post online with survey responses and behavioral data. More

Nielsen Picks BlackBerry for World Cup Tracker

Jun 4 2010

Nielsen is to track South African consumers' lifestyle habits and engagement during the imminent World Cup, using BlackBerry devices. Participants will compile mobile diaries including photos and captions, giving a detailed picture of their movements and interaction with the tournament. More

Copernicus Debuts Digital Approach to Segmentation

Jun 4 2010

In the US, Copernicus Marketing Consulting and Research has introduced a 'digitally enhanced' approach to market segmentation that it claims will help marketers understand and react to the digital behaviors of buyers in their category or industry. More

IAB Europe and Google Launch Research Tool

Jun 3 2010

Industry association IAB Europe has partnered with Google to launch a new tool which provides agencies and advertisers with consumer information across 27 countries and 36 product categories. More

P&G and Tobii Link for Product Innovation

Jun 2 2010

Consumer goods giant Procter & Gamble (P&G) has partnered with eye tracking technology firm Tobii Technology to collaborate on product innovations and conduct package and shelf testing on a global basis. More

Experian and INVIDI Link for TV Segmentation

May 28 2010

Global information giant Experian has partnered with targeted ad tracking software developer INVIDI, to provide consumer segmentation across traditional and digital media for advertisers, TV networks and multichannel TV distributors. More

Events Publisher Adds Research Division

May 27 2010

Business media and information company Red 7 Media has launched a research and consulting practice for the global event, trade show and media industries, and appointed Michael Hughes, former VP of Research and Consulting at Tradeshow Week, to head it up. More

Starch Codes Ad Content for Added Analysis

May 24 2010

GfK subsidiary Starch Advertising Research has announced an enhancement to its database of print advertisements. Tens of thousands of ads are being categorised according to their content, to enable clients to analyse the success of specific creative elements. More

GMTV Panel Ready for Use

May 21 2010

UK-based EasyInsites has announced the availability of a panel of viewers of breakfast television station GMTV on its Cint panel exchange (CPX). More

Mystery Shopping Launch in India

May 20 2010

India has a new specialist mystery shopping company, Startex India, formed by partners Market Xcel Data Matrix Pvt. Ltd. and Emirates-based Startex Marketing Services. More

Revelation Debuts Survey App

May 20 2010

Online software and services firm Revelation has announced the beta release of an iPhone app, 'Revelation Mobile', which promises to capture and record consumer behavior in real time. More

Tool Promises Better Data on Air Passengers

May 20 2010

US-based Airlines Reporting Corporation (ARC) has launched a research tool which links purchaser point-of-sale with passenger itinerary and demographic data. DataXpert Market Locator aims to help airports and airlines with their consumer targeting. More

Millward Brown Spreads African Presence with New JV

May 19 2010

Millward Brown has announced plans to extend its collaboration with Scangroup Limited and open a West African hub office in Accra, Ghana, in June. More

Sands 'Speeds Up' EEG Data Collection

May 17 2010

In the US, Sands Research claims to have made a 'neuromarketing breakthrough', which will enable it to use high-density EEG sensors to capture brainwave activity across the full brain at 10,000 times a second per sensor. More

New UK Agency Launched

May 14 2010

UK researchers James Lovett and Mark Pugh have launched Immerse, an agency promising a 'refreshing & rejuvenated approach to the traditional client-agency relationship'. More

YouthBeat Relaunched as Insights Service

May 14 2010

In the US, C&R Research's YouthBeat lifestyle report has been repositioned as a subscription service, with several new features including data analysis and answers to specific questions relating to the data. More

MarketStar and NPD Link for Retail Brand Presence Tool

May 13 2010

In the US, outsourced sales and marketing specialist MarketStar and retail MR agency The NPD Group have partnered to launch a product to determine the most efficient marketing programs to grow retail presence. More

Experian and BSkyB Form Consumer Insight Business

May 12 2010

Global information services giant Experian is divesting part of its UK database marketing activities to form a new consumer and media insight business with its client British Sky Broadcasting (Sky). Terms have not been disclosed. More

Former Harris Execs Open Omnibus-Only Consultancy

May 12 2010

In the US, two former Harris Interactive executives have launched an online 'omnibus-only' consulting and research firm called VeraQuest. More

Kantar Ramps Up Video Measurement Offering

May 12 2010

WPP-owned Kantar has introduced a suite of video measurement and tracking tools, rolling out three new initiatives. More

MB Links with TiVo to Understand Viewer Segments

May 11 2010

In the US, brand research specialist Millward Brown has partnered with digital video recorder (DVR) firm TiVo to enable its clients to better understand the TV viewing behaviour of their target audiences. More

Ipsos Launches 'Big Ideas' Service

May 10 2010

In New York, ad pre-testing specialist Ipsos ASI has launched a solution aimed at helping marketers, brand managers and advertisers identify and develop the 'one big idea' which defines their brand in the mind of consumers. More

Syndicated Print Planning Launch

May 7 2010

US consumer researcher Experian Simmons has announced a strategic alliance with syndicated print measurement specialist Affinity LLC, and the launch of a syndicated print planning tool. More

New Products, Markets and Faces for PhoCusWright

May 5 2010

In the US, travel industry research specialist PhoCusWright Inc has initiated its largest expansion since the company was formed in 1994 - with the launch of an education and training division, and a new research subscription service, as well as the appointment of 12 new staff. More

Harris Tool Links TV Engagement with Purchasing

May 4 2010

Harris Interactive has launched an insight tool which it claims analyses the relationship between the TV programs viewers watch and the brands they buy. More

Coremetrics Upgrades for Mobile Reporting

Apr 28 2010

US web analytics firm Coremetrics has updated its platform to include real-time data, mobile access and collaboration tools designed to help businesses respond rapidly to market opportunities. More

Synovate Rolls Out Media Atlas China

Apr 27 2010

Synovate has launched a new syndicated media study of 68,000 consumers across 66 cities and rural areas in mainland China. The study has been designed to gain a deeper understanding of the lifestyle, spending and media habits of today's Chinese citizens. More

New Tool Helps to Predict Vehicle Demand

Apr 27 2010

In the US, retail consulting firm Urban Science has launched AutoClarity, a forecasting tool that uses the collective intelligence gathered from auto dealership staff to guide decisions on new-vehicle sales and incentives. More

PPM Dispute 'Resolved'

Apr 22 2010

Weather stations in Hell registered a rapid drop in temperatures today and cows dug out the return portions of their travel tickets as Arbitron reported it had settled its dispute with the PPM Coalition over claims of undercounting minority listeners. The firm also published solid financials. More

Hall & Partners Debuts Brand Engagement Measure

Apr 22 2010

Brand and communications research agency Hall & Partners has rolled out its Engager tool, which measures how people think and feel - both consciously and unconsciously - about brands, and how they engage with them. More

Consumers Find Their Perfect Match

Apr 22 2010

Individuals' exposure to media matching their unconscious 'visual desires' triggers something akin to love at first sight and stirs a 'buying instinct' within them, according to results published by specialist consultancy Visual Targeting. More

Partners Plan Canadian Media Tool

Apr 20 2010

Online audience specialist comScore and the Print Measurement Bureau (PMB) are working together on a tool linking Canadians' online media habits with print readership and other media consumption, product and brand usage and demographic information. More

Real-Time Measurement and Ad Partnership

Apr 19 2010

Online targeting specialist [x+1] has announced a partnership with ad effectiveness measurement firm KN Dimestore, to offer marketers the ability to adjust offers and media based in real-time according to consumer feedback. More

Nielsen and Bazaarvoice Team for WOM Alliance

Apr 16 2010

In the US, Nielsen has partnered with word of mouth (WOM) specialist Bazaarvoice to integrate the latter's consumer ratings and reviews into its BuzzMetrics dashboard. More

SBS and Arbitron Agree Ceasefire

Apr 14 2010

According to a filing lodged with the New York Supreme Court, Spanish Broadcasting System (SBS) and ratings giant Arbitron are working towards a truce regarding their PPM legal dispute. More

Iconoculture Founders Leave to Launch New Agency

Apr 14 2010

The founders of US-based market research agency Iconoculture have left to launch a new firm which will study consumer trends in those countries that make up the G-20. More

Mob4Hire Upgrades Mobile Usability Offer

Apr 14 2010

Canadian-based mobile testing and market research community Mob4Hire has launched Version 4.0 of its crowd sourcing platform, with new services including automatic sign-up and login with Facebook Connect, and improved integration of data collection. More

Ford Launches Consumer Idea Sharing Site

Apr 13 2010

In the US, auto giant Ford has launched an interactive portal, which it claims 'goes beyond traditional consumer market research, studies and focus groups'. More

Firms Link for Lifestyle Trends Analysis

Apr 13 2010

US-based consumer research agency Iconoculture has partnered with Swedish market research technology provider Dapresy to drive a study of values and lifestyle trends across 17 countries in North and South America, Europe and Asia. More

Vision Critical Promotes to Boost Retail Practice

Apr 12 2010

Canada-based custom panels and interactive research firm Vision Critical has announced two senior promotions within its Retail practice. Janet Lazaris has added the title of EVP to that of MD of the practice, while Dara St. Louis becomes SVP. More

LGBT Study Rolled Out in US and Canada

Apr 1 2010

LGBT specialist Out Now has rolled out its new global 2010 study across the US and Canadian markets. More

Nielsen Bins Live-Only TV Ratings

Mar 31 2010

In the US, Nielsen is to eliminate live-only TV ratings, and has confirmed it will be introducing major changes to the way it calculates national ratings, including adding duplicate viewing to program telecasts. More

SBS Ceases Encoding for PPM Again

Mar 31 2010

In the US, Spanish Broadcasting System (SBS) has again pulled the encoders for Aribtron's PPM (Portable People Meter) system, after The New York Supreme Court lifted the temporary restraining order that had required it to continue. More

SymphonyIRI Launches Brand Performance Tool

Mar 30 2010

Retail market intelligence giant SymphonyIRI has launched a web-based solution designed to provide CPG clients with a 360-degree view of their brand performance against past marketing plans. More

U.S. Postal Service Refines Customer Research

Mar 29 2010

The U.S. Postal Service (USPS) has recently launched a new measurement system, Customer Experience Measurement (CEM), which replaces a system in use since the early 1990s. More

Brazilian Launch for Phorm

Mar 26 2010

Embattled behavioural ad targeting company Phorm has launched its Open Internet Exchange (OIX) platform and its Web Discover tool in Brazil, where it claims to have already generated R$10m (US $5.6m) of pre-booked ad revenue. More

Partners Combine Social Media and Offline W-o-M

Mar 26 2010

In the US, social media consultancy Converseon and word-of-mouth analytics firm ChatThreads have partnered to create CHORUS - a tool which fuses social media listening and analysis with offline word-of-mouth tracking. More

Former Wirthlin Execs Launch Heart+Mind

Mar 25 2010

In Washington, DC, former leaders of Wirthlin Worldwide have today officially launched full-service research firm Heart+Mind Strategies. More

Nielsen Partners for Mobile 'Insight Engine'

Mar 24 2010

Software developer Openwave Systems Inc. is to collaborate with Nielsen to develop an 'insight engine', combining demographics and analytics to help mobile operators analyze, profile and target audience segments. More

RPA Builds Korean Panel

Mar 24 2010

Research Panel Asia's newly established Korean subsidiary is up and running, with the official launch of its 'Panel Now' service site. More

Arbitron and Digimarc End Patent Dispute

Mar 23 2010

US radio ratings giant Arbitron and secure identity solutions firm Digimarc have settled their dispute, begun last year, over technology developed by the latter to monitor broadcasts. More

Millward Brown Goes Live with Neuroscience Offer

Mar 23 2010

In the UK, Millward Brown (MB) has set up a neuroscience division, to extend the services offered by its existing advertising and brand research unit. More

DeviceAnywhere to Share Developer Data

Mar 23 2010

US mobile application testing firm DeviceAnywhere is to offer a window on trends in development activity. A monthly report, 'DeviceAnywhere Metrics', will detail the mobile operating systems and handsets on which clients are focusing their testing efforts. More

Nielsen JV in Chinese Online Video Deal

Mar 22 2010

China's burgeoning online video ad industry has taken a leap forward in measurement terms with the announcement of a deal between leading video site Youku and CR-Nielsen, the research giant's Chinese JV. More

German Brand Researchers Launch Mark Metrics

Mar 18 2010

In Germany, Thomas Andresen and Ulrich Hertfelder have launched Mark Metrics, a consultancy which will analyse how successful brands differ from unsuccessful brands. More

Former Yahoo! Execs Lead New Data Firm

Mar 17 2010

In the US, three data specialists have launched nPario, a new firm offering data management and data mining products and services to improve clients' understanding of consumer intent. More

Online Women's Communities Launched

Mar 11 2010

Online women's opinion specialist SheSpeaks has announced the launch of 'Brand Advisory Communities,' which it says will connect participating brands with targeted communities of 2,000 or more consumers for 12-month plus programs providing quant and qual insights. More

Millward Brown Measures 'Viral Potential'

Mar 10 2010

Millward Brown has unveiled a new 'Creative Viral Potential' (CVP) metric which aims to spot the potential of an ad to 'go viral'. More

Consumer Insights Portal for China

Mar 5 2010

Prosper Business Development - parent of US-based BIGresearch - has launched ProsperChina.com, to provide information and consumer insights for firms marketing products and services in China, and Chinese companies looking for information about the US market. More

Not All Online Actions are Equal, Says Bunchball

Mar 5 2010

In California, marketing technology firm Bunchball has launched an analytics system, which it claims links consumer actions to revenue-generating results. The firm has also appointed former Yahoo! exec Hongpei Zhang as SVP of Data and Analytics. More

Kids' Product Researcher Launched

Mar 4 2010

In the US, marketer Penny Redlin has launched Insights Discovered, a consulting company focusing exclusively on the children's products market. More

More Facebook Metrics Announced

Mar 3 2010

US web analytics firms Omniture and Coremetrics have separately announced plans to provide online marketers with solutions to optimize Facebook as a marketing channel. More

CBS and Sony Open 3D Research Center

Mar 3 2010

In the US, CBS and Sony Electronics have hooked up to launch 'The Sony 3D Experience' research center, which will focus on consumer preferences and perceptions towards 3D programming, as well as how broadcasters and studios can best deliver 3D content. More

Social Media Segmentation Launched

Mar 3 2010

In the US, media and marketing publishing firm MediaPost has partnered with consumer specialist Knowledge Networks (KN) to deliver a consumer view of social media involvement and its effect on purchase decisions. More

TouchPoints Roll-Out for US

Mar 2 2010

In the US, GfK-owned MRI and the Media Behavior Institute (MBI) plan to deliver a syndicated, consumer-centric multi-media database using the TouchPoints methodology developed by the IPA in the UK. More

WaveMetrix Links Sales to Online Advocacy

Mar 2 2010

UK social media monitoring firm WaveMetrix has launched a new methodology designed to measure and understand online consumer advocacy. More

Goetz Leaves OTX to Start Screen Engine

Feb 26 2010

Kevin Goetz has quit OTX, where he was President of the Worldwide Motion Picture Research Group, to start his own research, marketing and consulting firm, Screen Engine LLC. Vincent Bruzzese fills his place at OTX, which says it is planning expansion. More

YouGov Adds Qual Options to Omnibus

Feb 25 2010

In the UK, online research specialist YouGov has developed a set of qualitative research services to supplement its regular omnibus surveys. More

World's 'Largest' Gay Study to Launch

Feb 25 2010

LGBT specialist Out Now has launched what it claims to be the 'world's largest gay market research study', spanning 14 countries across Latin America and Europe. More

Nielsen Brings Ad Engagement Measure to UK

Feb 24 2010

Nielsen's TV ad effectiveness arm 'Nielsen IAG' is planning a UK roll out for its ad and programme engagement measurement service, running in the US since 2000. More

Firms Partner for Touch Screen Measurement

Feb 24 2010

iPOWOW! – which provides tools for gathering opinion through online video – has partnered with digital signage producer MediaTile to develop a new interactive audience measurement system for digital touch screen systems. More

Official Launch of Outdoor Tool, MOVE

Feb 23 2010

In Australia, the Outdoor Media Association (OMA) has officially launched its industry-wide audience measurement tool MOVE. More

Peoplecount Unveils DOOH Audience Metrics

Feb 19 2010

Toronto-based audience research firm Peoplecount has launched a pre-packaged audience metrics service for digital out-of-home (DOOH) networks, which is compliant with industry guidelines, and available in as little as 60 days. More

Marketing Firm Builds for 'Data-Centric Future'

Feb 19 2010

In the UK, marketing agency GyroHSR has launched a new data practice, to meet clients' needs for greater alignment between data and analytics expertise, and campaign and creative planning. More

Outsell Boosts Subscriber Demographics Offer

Feb 18 2010

In the US, information and publishing industry research specialist Outsell has launched a service that offers clients more visibility into their subscribers' demographics and product engagement levels; and new opportunities to grow subscription revenues. More

Court Orders SBS to Continue PPM Encoding

Feb 17 2010

The New York Supreme Court has ordered Spanish Broadcasting System (SBS) to continue to encode its signals for Arbitron's PPM (Portable People Meter) service, following a temporary restraining order (TRO) it imposed on SBS last week. More

New Platform Redefines Ad Engagement

Feb 17 2010

In the US, ad retargeting specialist mediaFORGE has developed a new system for measuring online engagement and subsequent post-engagement conversions. More

iMotions Pushes Attention Tool in South America

Feb 16 2010

Global eye tracking software firm iMotions has partnered with Chilean eye tracking services company EyeOnMedia to deliver its Attention Tool solution to clients in Chile, Peru, Ecuador, Argentina and Columbia. More

ANA, Nielsen Confident on New Style TV Ad Ratings

Feb 15 2010

In the US, joint tests by The Nielsen Company and the Television Advertising Committee of the ANA (Association of National Advertisers) have paved the way for the provision of individual or 'brand-specific' commercial ratings, the partners claim. More

Kids Newspaper Launches Research Panel

Feb 15 2010

In the UK, children's newspaper First News has joined forces with research agency Opinion Matters to launch a new panel of 7-14 year olds, First News Research. More

Broadcaster Ordered to Resume PPM Encoding

Feb 12 2010

Arbitron has secured a Temporary Restraining Order from a US court, immediately requiring Spanish Broadcasting System, Inc. (SBS) to resume encoding its broadcasting signals for the PPM in accordance with the contract between the two firms. More

Asian Agency Launches in Bangkok

Feb 12 2010

Two former global agency execs have founded abn Research, a consultancy focused on market research among Asian consumers and based in Bangkok, Thailand. More

Business Banking Survey Launched

Feb 12 2010

Financial specialist Charterhouse Research has launched the UK Business Banking Survey, billed as the most extensive continuous syndicated banking usage and attitude survey ever conducted among British businesses. More

GfK Mobile Tracker for Ireland

Feb 12 2010

GfK Retail and Technology have announced the launch of their Mobile Telecom retail panel in the Republic of Ireland, tracking the country's mobile market sales for the first time. More

New Agency to Offer 'Brand Acceleration'

Feb 11 2010

In the UK, three former colleagues have opened a new consultancy, Brand Potential. Chris Molloy, Mary Say and Tom Lovett were previously Head of Insight, MD and Commercial Director respectively at brand agency 1HQ. More

Metrics Marketing Opens Usability Testing Lab

Feb 11 2010

Analytics firm Metrics Marketing has opened a 'one-of-a-kind' 2,100 square-foot research lab in Ohio, providing observers with a variety of hidden camera angles, real-time audiovisual monitoring and camera views on projected and flat-screen displays. More

Official Launch for UKOM Online Media Currency

Feb 10 2010

UKOM - the UK Online Measurement Company - and Nielsen have officially launched the UKOM Audience Planning System (APS), by publishing inaugural data from the online audience measurement system. More

Resonate Debuts Online Ad Targeting Tool

Feb 9 2010

In the US, online ad technology firm Resonate Networks has launched a patent-pending research-based methodology, to link consumer attitudes and purchasing behaviour and help target ads accordingly. More

Rentrak Adds DISH Data to TV Figures

Feb 8 2010

In the US, multi-screen measurement specialist Rentrak has established an agreement to integrate TV viewing data from satellite firm DISH Network's 14 million subscribers, with its own TV Essentials audience measurement service. More

Experian Takes Marketing Portfolio to Korea

Feb 8 2010

Information giant Experian has rolled out its Marketing Services portfolio in Korea, to enable marketers in the country to convert data into customer intelligence, gain an understanding of their customers and develop marketing strategies to optimise return on investment. More

Data Center Targets Well-Heeled Hispanics

Feb 8 2010

US qual and quant agency Quick Test/Heakin has opened a new 'kiosk' data collection center in the Queens Center Shopping Mall in Elmhurst, New York; and has hired Salvatore Brucculeri to run it. More

MFA Rolls Out In-Store Traffic Tools

Feb 4 2010

In the US, Market Fusion Analytics (MFA) has introduced a suite of solutions that quantifies the impact of a variety of factors on in-store traffic. More

EIAA Sets Up Insight Council

Feb 4 2010

In London, The European Interactive Advertising Association (EIAA) has launched an Insight Council, comprising heads of research and digital commercial specialists from both EIAA member companies and agencies. More

Omnibus Service Taps Online Communities

Feb 4 2010

US provider Digital Research Inc (DRI) has introduced a community platform called Waggle Omnibus, for use in online qualitative research. More

MMA Extends Mobile Usage Studies

Feb 4 2010

In the UK, non-profit trade association the Mobile Marketing Association (MMA) has commissioned online panel specialist Lightspeed Research to conduct monthly research to provide members with reports on mobile usage and behaviour. More

Polk and DataLogix Target Auto Buyers

Jan 28 2010

In the US, automotive research specialist R.L. Polk & Co has partnered with online targeting firm DataLogix to enable auto companies and dealers to address online audiences based on their real-world purchasing behavior. More

Simmons Debuts Syndicated Consumer Service

Jan 25 2010

Experian Simmons, the database group's US research subsidiary known for 'The Voice of the American Consumer', has launched a weekly syndicated consumer trends insights service for ad and media clients, DataStream(SM). More

Launch of KDA Insights

Jan 20 2010

In London, Krish Kara, Bob Dance and Carol Ashby have joined forces to open KDA Insights; a new consumer research agency. More

P&G Launches Online 'Lab'

Jan 15 2010

Consumer products giant Procter & Gamble is to introduce a web site selling its products direct, and will use the site to observe and analyse how shoppers buy, and how they react to ads and other promotions. More

IRI Pursues Single Source for Modeling Data

Jan 14 2010

Retail market intelligence giant Information Resources Inc (IRI) is integrating its existing modeling services into the model and simulation tool capabilities provided by its Hendry (IRI) Market Structure division, to provide marketers with a single source for all modeling data. More

Food Innovation Agency Launched in London

Jan 13 2010

In London, a new innovation agency has been opened by Calum Watson, Marco-Pierre White's former Executive Head Chef and Director of Operations; and marcoms specialist Greg Wixted. The Food Nursery will provide NPD and new ideas research to the food industry. More

Microsoft and Intel Team Up for Tailored Ads

Jan 11 2010

Intel has partnered with Microsoft to develop a platform for the digital signage industry, containing features that analyze users' physical attributes and then generate tailored ad displays. More

In-Store Shopper Behavior Tool Enhanced

Jan 11 2010

In the US, in-store business intelligence provider BVI Networks has made several enhancements to its RetailNEXT analytics platform, to provide data on shopper behavior in the store environment for retailers and product manufacturers. More

Virtual Customer Tracker Upgraded

Jan 11 2010

In New York, real-time consumer behavior specialist First Insight has unveiled the latest version of its Virtual Customer Viewpoint (VCV) solution, which promises to help retailers improve product selections, forecast future sales and assess price points. More

Carat and iReach Tap Pulse of Irish Consumer

Dec 22 2009

Media buyer Carat Ireland and market research firm iReach have launched a new monthly study examining Irish online consumer issues and trends. More

comScore and IRI to Measure CPG Ad Impact

Dec 21 2009

Online measurement firm comScore and retail market intelligence giant IRI (Information Resources, Inc) have launched a new solution to measure the effect of online ad campaigns on sales of consumer packaged goods (CPG). More

Partners 'Look Beyond Clicks'

Dec 21 2009

Digital ad solutions firm Eyeblaster and ad agency Dentsu America have formed a partnership using consumer engagement metrics to show clients where and when display ads and online marketing initiatives are working. More

Peanut Labs to Roll Out Gamer Panel

Dec 18 2009

Sample specialist Peanut Labs has launched a new panel, 'Social Media Gamers', consisting of over 194,000 US players of console, PC, handheld and online games. More

VideoEgg Unveils Direct ROI Measure

Dec 18 2009

Rich media ad network VideoEgg has announced an ad measurement service, VideoEgg ROI, using partner comScore's AdEffx platform to give feedback to consumer packaged goods (CPG) companies. More

Nielsen Adjusts Plan for TV Ratings Change

Dec 17 2009

Nielsen has modified its plan to change the metric on which advertising deals for local TV ads are made, and says it will continue to provide Live TV ratings until the end of March 2010. More

Vision Critical Upgrades Virtual Shopping Offer

Dec 16 2009

Canadian-based custom panel and technology specialist Vision Critical has overhauled its ShelfsetPlus product, to enable clients to field complex virtual shopping exercises in less time, while increasing respondent engagement. More

Partners Expand Video Game Ad Tracking

Dec 16 2009

Multi-screen measurement specialist Rentrak Corporation has formed a data integration partnership with Electronic Entertainment Design and Research (EEDAR), a business intelligence and research firm offering insight into the video game industry. More

Mediamark Adds Green Attitudes Segmentation

Dec 14 2009

Sustainability specialist Natural Marketing Institute (NMI) and GfK subsidiary Mediamark Research & Intelligence (MRI) have announced the integration of the former's LOHAS consumer segmentation model with the latter's Survey of the American Consumer database. More

comScore Launches AdEffx

Dec 11 2009

Online measurement firm comScore has launched AdEffx(TM), billed as 'a complete toolkit for measuring ad effectiveness for any campaign objective with unparalleled accuracy'. More

Ipsos Debuts Gaming Practice

Dec 8 2009

Ipsos has launched a specialist gaming research practice, 3D. The unit integrates new tools and various existing skills from within the group to focus on the needs of game developers, marketers and console manufacturers. More

BlueKai Adds to Audience Analysis Offer

Dec 7 2009

Intent-focused online data specialist BlueKai has announced the launch of In-Market Reports, a new analytics service giving insights into the in-market shopping profiles of site audiences. More

Research Now Canadian Segmentation Deal

Dec 7 2009

Research Now has announced a partnership with Environics Analytics (EA), Experian's partner for demographics and segmentation data in Canada, integrating the former's online panel of 400,000 Canadians with the latter's PRIZMC2 segmentation system. More

Committee Puts Pressure on Arbitron

Dec 4 2009

In Washington, a committee Chairman has hinted at the possibility of legislation to help resolve arguments over Arbitron's PPM device. Edolphus Towns concluded Wednesday's hearings by giving the firm 30 days to come up with a schedule to address the concerns of critics. More

IRI Launches Digital Media Tools

Dec 3 2009

Retail market intelligence giant IRI (Information Resources, Inc.) has enhanced its Consumer and Shopper Insights platforms with a series of new digital media solutions. Partners including [x+1] and Dynamic Logic have already announced new offers based on the technology. More

New Data Product Targets Retail Opportunities

Dec 2 2009

US-based population estimate firm Synergos Technologies Inc. (STI) has launched a new data product, STI: Market Outlook, which measures annual retail sales and expenditures by common retail categories and product lines, helping clients to target unmet consumer demand. More

Google Backs New Ad ROI Panel

Nov 30 2009

GfK NOP Media has rolled out a panel in the UK which combines online and offline media consumption with consumer sales data, to help advertisers and agencies measure the ROI of their media campaigns. More

IDG Debuts Social Media Listening Tool

Nov 16 2009

US technology media, events, and research company International Data Group (IDG) has launched a tool to track social media conversations around topics and brands to measure sentiment and engagement over time. More

Ipsos to Launch Polish OTC Survey

Nov 6 2009

Ipsos is to launch 'The Polish OTC Consumer' study, to analyse Poles' habits and attitudes towards buying and using non-prescription medicines and parapharmaceutics. More

BlueKai Launches Quarterly Consumer Intent Index

Nov 6 2009

Online purchasing data firm BlueKai is to issue a quarterly index of consumer intent data across the web, based on activities such as price search by auto make and model, travel destination search by airport or city, or activity on price comparison sites. More

TGI Network Boosted by TNS Studies

Nov 4 2009

Kantar Media has expanded its Global Target Group Index (TGI) Network of syndicated single-source marketing and media studies, following parent WPP's acquisition of TNS. More

Lost Contracts will Cost Arbitron $5m in 2009

Nov 4 2009

Ratings giant Arbitron says it will lose around $5m in 2009 as a result of losing contracts with radio broadcasters Cumulus Media and Clear Channel Radio to Nielsen. More

comScore and ImpactRx Launch Physician Measure

Nov 3 2009

Online measurement firm comScore and pharma insights agency ImpactRx have launched a solution that links physicians' online and mobile behaviors with their actual prescription writing activities. More

Nielsen and DataLogix in Targeting Partnership

Nov 2 2009

Nielsen and online targeting firm DataLogix have partnered to enable advertisers to target consumers based on their lifestyles, purchasing habits and media usage. More

'Green Confidence' Tracker Launched

Nov 2 2009

In the US, a coalition of three businesses has launched The Green Confidence Index, to provide a monthly snapshot of Americans' attitudes on environmental responsibility and their willingness to make green purchasing choices. More

Asian-Based Panel Firm Launched

Oct 30 2009

Japanese Internet service company EC Navi has announced the opening of a new subsidiary, Research Panel Asia Inc. (RPA), offering online survey panels in Asia. The first RPA panel, 91wenwen.com, launches in China today. More

KantarHealth Takes Pulse of Asian Giants

Oct 30 2009

KantarHealth is expanding its CardioMonitor service into Japan and China, a major step towards its goal of providing a globally consistent cardiovascular and diabetes patient database. More

Rentrak Rolls Out Box Office Reporting in Russia

Oct 28 2009

US-based multi-screen tracking firm Rentrak has rolled out its Box Office Essentials ticket sales data tool in Russia. The firm has also opened a Moscow field office to support the expansion. More

Harris and 'Ideas To Go' Partner for Concept Feedback

Oct 28 2009

Harris Interactive has partnered with innovation consultancy Ideas To Go (ITG) to enable clients to explore, create concepts for, and test new products. More

Digital Signs Incorporate Audience Measurement

Oct 28 2009

In Singapore, out-of-home signage measurement firm 1-2-1VIEW has launched what it describes as 'the world's first all-in-one platform' that combines digital signage and audience measurement in a single screen solution. More

MDC Partners Forms Consumer Insights Group

Oct 27 2009

Marcoms agency MDC Partners has formed a Consumer Insights Group, to develop data and analytics capabilities for use by MDC companies wishing to analyze clients' integrated digital and multi-channel media campaigns. More

Product Review Site to Build Panel

Oct 26 2009

In the UK, Review Centre, which provides independent product and service reviews, is to create a consumer research panel which will provide marketers and researchers with access to the opinions of its four million monthly users. More

Broad-Ranging Upgrade for MTdiamTtrie

Oct 23 2009

French media research agency MTdiamTtrie is planning to invest between €25m and €30m over the next three years, to improve existing services and develop new offers for broadcasters. More

GfK to Give Global Data for Consumer Electronics

Oct 22 2009

GfK has created a global database of point-of-sale data for electronic consumer goods. The 'Digital World' service has been designed by GfK Retail and Technology in conjunction with the US Consumer Electronics Association (CEA). More

Health and Wellness Survey Expands into China

Oct 22 2009

Consumer Health Sciences (CHS) has added more than 13,300 Chinese consumers to the database for its 'National Health and Wellness Survey' (NHWS). Plans are also in place to roll out the service further across Asia, Eastern Europe and Latin America. More

Partners to Offer Asian Consumer Research

Oct 22 2009

Japanese online panel supplier Research Panel has partnered with Korean agency Trend Monitor to provide a multi-Asian country consumer research service. More

Audience Measure Added to In-Store Screens

Oct 21 2009

In Canada, motion-media specialist tava touchpoints has added audience measurement to its in-store digital media screens, which have been lowered to eye-level to improve customer engagement. More

Webtrends, Teradata Make Online/Offline Link

Oct 20 2009

Site traffic analysis firm Webtrends and enterprise analytics specialist Teradata are collaborating to help marketers measure the link between their customers' online and offline behaviour. More

Partners Dig Deeper into Celebrity Endorsement

Oct 19 2009

Social media analytics firm Attentio and celebrity web site TheNod.com have released the first results from a collaboration to track and analyse celebrity brand associations. More

Arbitron's New York Deadline Passes

Oct 16 2009

The deadline set by New York Attorney General Andrew Cuomo for Arbitron to gain MRC accreditation for its PPM radio ratings service in the market has passed, with no announcement of success and reports suggesting no accreditation has been gained. More

EasyInsites and Bounty Build Young Family Panel

Oct 15 2009

In the UK, research agency EasyInsites is to partner with online parenting club Bounty to build a young family panel with which to conduct bi-monthly research. More

TRA Adds TV Campaign Recommendation Tool

Oct 14 2009

In New York, media research company TRA has upgraded its Media TRAnalytics ad matching tool, to include a web-based solution which recommends TV campaigns based on the link between TV program audiences and the products and brands they actually buy. More

comScore Debuts Online Gamer Profiling Tool

Oct 14 2009

Online measurement firm comScore has launched an audience targeting tool for gaming publishers and developers, which provides a measurement of users' attitudes, behaviour and lifestyles. More

NPD Adds to Tech Retail Monitor

Oct 14 2009

US-based retail specialist The NPD Group has enhanced its Retail Insight Service to enable consumer technology clients to view point-of-sale information and 'casual' sales data side-by-side. More

Arbitron Spreads PPM Net as MRC Deadline Looms

Oct 13 2009

Ratings giant Arbitron has commercialized its Portable People Meter (PPM) radio ratings service in five new local markets, as the deadline approaches for the firm to obtain Media Rating Council (MRC) accreditation for its service in New York. More

New IAB Site Explains Behavioural Ad Options

Oct 9 2009

In the UK, the Internet Advertising Bureau (IAB) has launched a web site to provide consumers with information about online behavioural advertising, including details of how to opt out. More

New Analysis Option for Entertainment Chatter

Oct 9 2009

Social media measurement firm Fizziolo.gy has developed a system to measure and track real-time online conversations about the entertainment industry. More

Lonergan Research Opens in Oz

Oct 8 2009

In Australia, former Galaxy Research Director Chris Lonergan has launched his own full service market research agency, which he says will 'marry old school rigour' with new technology and a thorough understanding of business issues. More

Ad Network Launches Campaign Assessment Tools

Oct 8 2009

Online ad network Traffic Marketplace has launched a suite of campaign reporting products that quantify and qualify the impact of advertiser campaigns on the online and offline behaviour of consumers. More

Ipsos ASI Unveils Multi-Media Ad Testing Tool

Oct 7 2009

Advertising research specialist Ipsos ASI has launched a tool which measures and tests communications across all forms of advertising platforms, including emerging digital media. More

Launched Today: MR Trends, Technologies and Techniques

Oct 6 2009

The biggest new MrWeb section in nine years opens today with launch articles from five research luminaries. 'MRT' is an online home for custom panel builders, mobile researchers, data miners, neuromarketers and many others at the leading edge of what we broadly define as 'MR'. More

iMotions Adds Eye Tracking Features

Oct 2 2009

Danish firm iMotions has released a new eye tracking software platform with 'Reading Metrics' to uncover whether consumers really read or are able to read communications, and 'Study Sharing' which enables users to run studies in multiple locations simultaneously. More

Music Analytics Firm Raises Funds for Growth

Oct 2 2009

US online music analytics and insights firm Next Big Sound (NBS) has raised an undisclosed round of funding from venture capital firm Foundry Group, which it will use to recruit developers and system administrators tasked with expanding its technology. More

Asda Panellists to Help Define Product Strategy

Oct 1 2009

UK retail giant Asda plans to 'empower' consumers by enabling them to get involved in every aspect of the business - from product development to the look and feel of packaging. More

Firms Combine to Understand Teenagers

Sep 30 2009

Two divisions of marketing services agency Euro RSCG Worldwide have teamed up to launch a tool to help marketers target teen consumers and their families. The two are data analytics and behavioral marketing arm Euro RSCG Discovery and American Student List (ASL). More

Omniture Tracks 'First-Ever' Facebook Transaction

Sep 30 2009

US-based web analytics firm Omniture has measured what it says is the first retail transaction ever to take place in Facebook, on behalf of a florist and gift retailer advertising on the social networking site. More

Nielsen Confirmed for UK's Online Currency

Sep 29 2009

UKOM, the UK online measurement body, has appointed Nielsen as its official partner to create the country's first currency for planning advertising campaigns on the Internet. More

YouTube Integrates Tools

Sep 29 2009

Google-owned YouTube is boosting its content management offering for copyright owners and media companies by integrating data from its Content ID and YouTube Insight services. More

TNS Magasin Studies Non-Purchase Decisions

Sep 28 2009

TNS Magasin has launched a service focusing on understanding shoppers who don't buy the products in front of them, identifying and analysing attrition amongst shoppers at every stage of the process. More

Mobile Survey Product Launched

Sep 28 2009

UK-based custom panels firm EasyInsites has formally launched its EasyMobile product, allowing it to conduct rapid polling via mobile phones. The new system uses the OnePoint survey platform. More

PPM Debate Turns to Auditor's Comments

Sep 23 2009

In the US, Edolphus Towns' investigation into Arbitron's PPM claims Media Ratings Council (MRC) documents flag up 'persistent problems' with the technology. Arbitron says his Committee has reached 'erroneous conclusions' which it looks forward to clarifying. More

Firms to Provide Customer Data to Retailers

Sep 21 2009

In the US, marketing agency Mercury has partnered with customer analytics firm CadenceQuest to deliver a self-service platform that provides in-depth information about customer behaviour to marketing and merchandising decision makers. More

PPM to Verify Out-of-Home Ad Showings

Sep 16 2009

Arbitron has signed an agreement with BroadSign International, a provider of SaaS solutions for managing digital out-of-home (OOH) video networks, to deliver a proof-of-play advertising audit service using the Portable People Meter (PPM) technology. More

Canadian Panel Established

Sep 16 2009

United Sample and Clear Sky Media have launched a new survey platform for the latter's comparison shopping web site RedFlagDeals.com. More

RG+A Launches Tracker

Sep 15 2009

US health care specialist Roger Green and Associates (RG+A) has announced the launch of DPS® Tracker, the first ATU/tracking system based on its established patient-centered Dynamic Practice Simulation (DPS) methodology. More

Live-Only Loss Will 'Inflate Figures' Claims GroupM Exec

Sep 14 2009

Nielsen's decision to do away with live-only program ratings is 'a significant step backwards' according to GroupM North America's Chief Investment Officer, Rino Scanzoni. More

Mediamark Builds AdMeasure into 'Currency'

Sep 14 2009

GfK subsidiary Mediamark Research & Intelligence (MRI) has announced plans to expand the size of the AdMeasure database five-fold making it, the firm says, 'large enough to be a syndicated industry currency for print ad measurement'. More

Coalition 'Not About Competing with Nielsen'

Sep 11 2009

In the US, the newly formed Coalition for Innovative Media Measurement (CIMM) has attempted to clarify its goals in a conference call, stressing that rather than creating a competitor for Nielsen Media Research, it wants to fund new research into cross-platform and TV set-top box measurement. More

GfK Continues Asian Optics Growth

Sep 11 2009

GfK has continued its expansion in Asian optical markets via an agreement with professional association the Singapore Opticianry Practitioners (SOP). More

Nielsen Unveils Online Video Viewing Meter

Sep 9 2009

Nielsen Media Research has developed a new meter which will measure online video viewing in the same way the firm's A/P Meter does for television. More

OpenTV Raises Prospect of Behavioral Ads

Sep 9 2009

Digital TV solutions firm OpenTV Corp is to publish details of the data its platform is able to measure on set-top boxes (STBs), helping operators to gather detailed data on what programs and ads viewers watch and for how long. More

Targeting Launch for Video Ad Network

Sep 9 2009

US video ad network BrightRoll has launched an audience analysis and behavioral targeting program, to help brands connect with their consumers by providing insight into their niche audiences. More

Devilfish Offers Market Research to Gaming Industry

Sep 8 2009

In the UK, online gambling firm Devilfish Gaming - named after its poker playing ambassador David 'Devilfish' Ulliott - has diversified by launching a consultancy which will provide market research and market and competitor analysis to the gaming industry. More

Ci Research Forms Retail Team

Sep 4 2009

UK agency Ci Research has formed a new retail division, which it says will provide clients with access to team members' client-side and agency-side retail market research expertise. More

Business School Sets Up Consumer Behavior Group

Sep 4 2009

A New York business school has set up a research group to develop algorithms and techniques which will classify, predict and more accurately describe the purchasing behaviour of consumers. More

NMI Expands Healthy Lifestyle Model

Sep 4 2009

US health, wellness and sustainability researcher the Natural Marketing Institute (NMI) is to expand its LOHAS consumer segmentation model to provide clients with eight years of trended data. More

Transatlantic Link for Brand and Comms Researchers

Sep 3 2009

New York-headquartered MSW - previously McCollum Spielman Worldwide - has partnered with UK-based Insight Engineers to introduce its brand and communications research approaches across Europe. More

Firms Link for Retail Analytics Solution

Sep 3 2009

Business intelligence (BI) provider QuantiSense has partnered with analytics specialist Netezza to deliver intelligence and analytics applications developed exclusively for the retail industry. More

Arbitron and TNS Launch 'Record' TV/Radio Panel

Sep 1 2009

In Canada, ratings giant Arbitron and TNS Media Research have launched what they describe as the 'world's largest combined panel for TV and radio audience measurement', designed to support industry organisation BBM Canada's own multi-media measurement initiative. More

Struq Launches Behavioural Ad Targeting Platform

Aug 28 2009

In the UK, digital media company Struq has launched a technology platform that allows advertisers to customise and deliver ads in real-time, based on users' online behaviour and activities. More

Iconoculture Hires for Packaging Research Launch

Aug 27 2009

In the US, consumer research firm Iconoculture has launched a service to reveal how consumers' values influence their packaging preferences. It will be run by two newly appointed industry veterans with a combination of nearly 50 years' packaging expertise. More

HCD Adds Media Mix Modeling

Aug 27 2009

US marketing and comms specialist HCD Research has added media mix modeling to its services for advertisers, with the aim of providing a 'holistic approach' to understanding and analyzing the impact of all advertising efforts and expenditures. More

TNS Magasin Combines Biosensory Techniques

Aug 26 2009

Shopper behaviour consultancy TNS Magasin has combined EEG (electroencephalography) and eye tracking technologies to capture shoppers' emotional and cognitive responses at what it describes as 'an unprecedented level of detail'. More

New Tool Links Online Ads, Offline Purchases

Aug 25 2009

In the US, digital marketing agency Tribal Fusion has launched a service using advanced analytics to measure the effect of online advertising on offline purchasing decisions. More

Arbitron and Digimarc in Patent Row

Aug 21 2009

US radio ratings giant Arbitron is attempting to invalidate nine patents for technology which identity solutions firm Digimarc has developed to monitor broadcasts. Digimarc claims that technology used for Arbitron's PPM infringed the patents. More

Google Analyses the Future

Aug 21 2009

The latest release of Google Insights for Search looks into the future and predicts what will be searched for, based on a combination of current searches and the way trends have developed in the past. More

Interpret Launches Mobile Research Tool

Aug 20 2009

US entertainment, media and technology market research firm Interpret has launched a syndicated research tool to provide an understanding of what drives the purchase of mobile handsets and devices. More

Mystery Shopper Network Launched

Aug 19 2009

A New York firm has launched a new online mystery shopper exchange, to provide a 'one-stop shop' for recruiters and job seekers. Inpulse Shopper aims to help researchers in the US and Canada find mystery shoppers, while also connecting job seekers with legitimate firms. More

Nielsen Counters Consortium Rumour

Aug 18 2009

In response to last week's news that a consortium has been formed to challenge Nielsen's TV audience measurement 'monopoly', the firm has been in touch with employees to confirm that 'three screen' measurement remains central to its strategy. More

Consortium to Challenge NielsenTV Ratings

Aug 14 2009

In the US, a group of broadcast and cable networks have joined with media agencies and clients to form a consortium that will create a new TV Audience measurement system, designed to challenge Nielsen's control over the marketplace. More

Launch and Hire for OpenAmplify

Aug 13 2009

Natural language processing technology firm OpenAmplify has launched a tool which analyses large amounts of data to uncover users' real needs, and assess whether their purchasing decisions can be influenced. The firm has also hired sales VP Glen Kushner to work from its NY office. More

Mediabrands Launches Local Media Specialist

Aug 12 2009

In New York, media management firm Mediabrands has launched Geomentum; a marketing and media insights agency which brings together marketplace intelligence, technology and local targeting capabilities. More

TNS and Rovi Link for Advanced TV Measurement

Aug 12 2009

In the US, TNS Media Research has partnered with digital entertainment technology firm Rovi Corporation to develop advanced TV and set-top-box (STB) measurement solutions. More

Scarborough Debuts Cell-Phone-Only Sample

Aug 12 2009

Arbitron and Nielsen joint venture Scarborough Research will be incorporating cell-phone-only (CPO) users into the sample for its syndicated local market studies, beginning this summer and due for release next spring. More

Obama Urged to Join PPM Fight

Aug 11 2009

In the US, a group of representatives of minority broadcasters have written to President Barack Obama asking him to intervene in the ongoing dispute over Arbitron's Portable People Meter (PPM), which they say they believe undercounts the audiences of minority radio stations. More

Solar Roll-Out for DisplaySearch

Aug 10 2009

Flat panel research specialist DisplaySearch is to roll out a new suite of reports to cover the rapidly growing solar and photovoltaics markets. More

Partners Target the Affluent

Aug 6 2009

In the US, custom research firm Chadwick Martin Bailey (CMB) has joined with specialist marketing firm AgencySacks to provide insights to companies that target the affluent consumer. More

NPD Rolls Out Store-Level Beauty Data

Aug 6 2009

US-based retail intelligence specialist The NPD Group has launched its first ever store level information service for the beauty industry. More

New Insight Solution for Smaller Retailers

Aug 6 2009

Retail analytics firm CustoLogix has launched a service that helps small and midsized retailers understand their business through the use of graphics and analyses. More

Beta for Motally's iPhone Analytics Service

Aug 5 2009

US mobile analytics provider Motally has announced the beta launch of its mobile analytics service for iPhone and Blackberry, with support for Android and others to follow shortly. More

Synovate MMA Arrives in Asia Pacific

Aug 4 2009

Synovate has rolled out its Marketing Management Analytics (MMA) business across the Asia Pacific region. More

IMS Health Launches Campaign Assessment Tool

Aug 4 2009

Pharma market research giant IMS Health has launched a web-based tool which it claims provides an alternative to custom primary market research for assessing brand promotional campaigns. More

SeeWhy Unveils 'Re-Targeting' Product

Aug 4 2009

US web analytics provider SeeWhy has launched a service to enable real-time re-targeting of people who abandon sites. More

Consortium to Explore Identity of US Latinos

Aug 4 2009

US media communications agency Starcom MediaVest Group (SMG) is collaborating with Spanish language TV group Telemundo Communications to provide advertisers with a deeper understanding of Latino consumers in the US. More

Microsoft and comScore in Online Ad Partnership

Aug 3 2009

Microsoft and comScore are collaborating to build a hybrid audience measurement tool, which will allow advertisers to determine and predict how consumers will respond to their digital ads. More

Another Week, Another PPM Investigation?

Jul 29 2009

In the US, Arbitron has responded to the news that the Government Accountability Office (GAO) is being asked to join the rush to investigate the impact of the PPM, by reiterating that it 'welcomes every opportunity to discuss the PPM technology, service and our sampling methodology.' More

Polk Launches Clunker Clusters

Jul 29 2009

In the US, automotive research specialist R. L. Polk & Co. has introduced a segmentation system tying in with the much-discussed 'Cash for Clunkers' vehicle disposal initiative. More

OTX Hires for New Youth Division

Jul 24 2009

Hi-tech entertainment research specialist OTX has formed a new research practice focusing on youth and families, and appointed Donna Sabino to lead it as Senior Vice President of Kids and Family Insights. More

PPM: Spanish Broadcaster Votes with Feet

Jul 24 2009

Arbitron says Spanish-language broadcaster Univision Radio will not renew contracts for its Portable People Meter (PPM) ratings in San Diego, Miami and Phoenix, and will refuse to encode its signals for PPM in the three markets. More

Brand Research Launch Aims to Break the Mould

Jul 24 2009

Two UK-based brand specialists have launched a new system, 'Smash Your Brand', to help clients optimise brands at both a conscious and subconscious level. More

Partners Apply Brains to Packaging Research

Jul 21 2009

In the US, consumer specialist Perception Research Services International (PRS) and neuroscience firm EmSense have partnered to offer bio-sensory measures within quant packaging research studies. More

Vision Critical Rolls Out CPG Research Solution

Jul 21 2009

In Canada, online panel firm Vision Critical has released an online research product specifically for the consumer packaged goods (CPG) industry. More

Critical Mass Opens Curious Division

Jul 16 2009

In Canada, Omnicom-owned digital marketing agency Critical Mass has opened a new research division called Curious, which will use online communities to uncover consumer insights. More

Florida AG Attempts to Block Arbitron

Jul 15 2009

Florida Attorney General (AG) Bill McCollum has filed a lawsuit against Arbitron, claiming that its Portable People Meter (PPM) methodology undercounts minority listeners. His is the fourth such case to be brought against the firm. More

Nielsen Launches Business Consulting in India

Jul 15 2009

In Mumbai, Nielsen has launched a specialist Business Consulting Services group, which will combine qualitative consulting with fact-based analytic-driven recommendations. The group will be led by Asitava Sen, who joined Nielsen as Director, Retail Consulting last year. More

OgilvyPR Unveils Conversation Impact Tool

Jul 15 2009

OgilvyPR's social media and marketing practice '360 Degree Digital Influence' has launched a tool to help marketers evaluate the impact of social media across different types of advertising and communications. More

Compete Probes Ads' Impact on Behaviour

Jul 15 2009

Kantar's web analytics division Compete has unveiled a new measure to analyse how exposure to online advertising impacts consumers' online behaviour. More

Blauw Launches Twitter and Brand MR Tools

Jul 14 2009

Online qual specialist Blauw Research has announced a tool for continually assessing brand exposure and evaluating communications on Twitter; and launched a suite of research products including 'Superpromoter', a tool which identifies and assesses brand champions. More

NeuroFocus Debuts Packaging Feedback Tool

Jul 14 2009

Neuromarketing company NeuroFocus has launched a brainwave-based measurement tool to provide CPG companies and design firms with the means to measure consumer response to new package designs. More

IRI Unveils 'Instant' Retail Data Analytics

Jul 10 2009

In the UK, consumer, shopper and market insights specialist Information Resources Inc (IRI) has rolled out a system which enables almost instant data flow from in-store EPOS (electronic point of sale) devices, to IRI's databases and analytics systems. More

Bunnyfoot and OgilvyOne Join to Offer Ad Tools

Jul 8 2009

User experience consultancy Bunnyfoot and ad agency OgilvyOne have partnered in Hong Kong to provide a range of services to measure ad response and increase understanding and recall. More

Tpoll Tool Tracks Customer Decisions

Jul 8 2009

In the UK, online research specialist Tpoll has launched a tool which analyses the build up of events that contribute to a customer's decision-making process. More

Middle East Shopping Study Launched

Jul 6 2009

MENA agency Maktoob Research has launched a syndicated study, Middle East Shopping Trends, covering shoppers in Egypt, Jordan, Saudi Arabia and the United Arab Emirates. More

OTX Adds Socrates to Ad Pre-Test Product

Jul 2 2009

Hi-tech researcher OTX (Online Testing eXchange) has integrated the simulated moderator software Socrates into its AdCEP pre-testing product, which measures how emotion, message and context impact the performance of advertising. More

Kampyle Links Service with Google Analytics

Jun 30 2009

In Israel, online feedback analytics firm Kampyle has integrated its Software-as-a-Service (SaaS) solution with Google Analytics, to analyse aspects of customer behavior including reasons for abandoning online shopping carts and leaving sites. More

FocusVision Launches Live Viewing Service

Jun 26 2009

FocusVision, which provides online video transmission and analysis for qualitative market research, has launched a service to enable its clients to view respondents live as they participate in ethnography, in-home interviews, and 'shop-along' studies. More

Eye Care Research Portal Launched

Jun 26 2009

Eye care specialist Bausch & Lomb has announced the launch of the Center for Patient Insights, a source for 'unbiased industry information, trends, market research, and insights for eye care professionals across the US'. More

BrandZ Becomes an iPhone App

Jun 25 2009

Millward Brown Optimor - the consulting unit dedicated to brand strategy and marketing investment - has made its annual 'BrandZ Top 100 Most Valuable Brands' ranking available as a free application on the iPhone. More

Arbitron Unveils Out-of-Home Service

Jun 23 2009

US ratings giant Arbitron has launched a new suite of measurement services, designed to improve visibility into 'away-from-home' TV audiences. More

Russian Sports Apparel Tracker Launched

Jun 22 2009

Consumer and retail specialist The NPD Group has begun tracking sales of sports apparel, athletic footwear and some equipment categories across major cities in Russia. More

Nielsen and MTdiamTtrie Launch Mobile Study

Jun 19 2009

Nielsen has partnered with French media agency MTdiamTtrie to launch a study of French mobile phone consumer behaviour. More

UK Household Finance Measure Launched

Jun 19 2009

In the UK, financial information services company Markit and online research firm YouGov have launched a new survey designed to provide an indication of the actual changes in household finances each month. More

MRI Debuts Magazine Ad Ratings

Jun 16 2009

Publisher Time Inc and media agency Starcom USA are the first to sign up for Admeasure, described by Mediamark Research & Intelligence (MRI) as the ad industry's first-ever ad ratings for major consumer magazines. More

Subscription TV Measurement Firm Launched

Jun 9 2009

In Australia, the subscription television (STV) industry has created an independent company to provide research and audience measurement services to its members and the broader media and marketing community. More

GfK Launches Energy Efficiency Tracker

Jun 8 2009

GfK Retail and Technology has combined information on energy consumption and sales figures of electronic appliances to create a new energy efficiency tracking product. More

Birth of comScore's Hybrid Measure

Jun 1 2009

Online measurement giant comScore has announced the arrival of Media Metrix 360, a 'panel-centric hybrid' solution to digital audience measurement. More

Behavioural Ad Tool Launched

May 29 2009

In the UK, digital agency Imagini has rolled out the beta version of a tool that enables bloggers and web publishers to add personalised product recommendations to their sites, and generate demographic, psychographic and behavioural analytics from their site visitors. More

Omniture Announces App Map for Facebook

May 28 2009

US web analytics firm Omniture has unveiled a system for measuring the success of advertising on Facebook applications. More

Gongos Enhances iÝCommunities Suite

May 27 2009

US consultancy Gongos Research has upgraded its 2.0 platform to create an interactive environment for consumers, while offering clients greater versatility when fielding questions and analyzing response. More

New Measure Examines Consumer Emotions

May 21 2009

In the UK, MMR Research Worldwide has launched a market research service to provide manufacturers with a 360Ý view of the emotional factors that influence consumers when they make buying choices. More

FCC Starts Arbitron PPM Probe

May 19 2009

In the US, the Federal Communications Commission (FCC) has opened an inquiry into claims that Arbitron's Portable People Meter (PPM) undercounts the audiences of minority radio stations. More

Omniture and Kantar Partner for Online vs Offline Insights

May 15 2009

US web analytics firm Omniture and WPP's insight and consultancy division Kantar have created a new platform, which enables clients to see how their online and offline activities impact on one another. More

Retargeting Analytics Upgraded

May 13 2009

In the US, FetchBack Inc., which specialises in analytics for online ad retargeting, has launched FIDO 2.0, a new generation of its technology platform, giving clients full access to their campaign reports and snapshots, and the ability to manage and update their campaigns. More

Maktoob Offers Middle Eastern Ad Measure

May 12 2009

In Dubai, Maktoob Research has rolled out a service to provide advertisers, agencies and media firms in the region with insights into the impact of their online and offline ad campaigns. More

New Online Tool Measures Gamer Sentiment

May 12 2009

US game testing firm Absolute Quality (AQ) has launched a real-time social media analysis tool to gauge how users of interactive entertainment feel about the products available in the marketplace. More

New Service Plots Consumer Traffic Flow

May 11 2009

In the US, digital signage firm Stratacache has launched a new service which provides in-store/in-branch consumer traffic pattern analysis to help firms assess the best positions for their digital signs. More

Epsilon Launches Market Intelligence Division

May 6 2009

Marketing services firm Epsilon has launched a market intelligence division which offers access to data gathered from millions of US households and businesses, to help clients better understand and target their customers. More

Experian Model 'Predicts Next Purchase'

May 5 2009

In the US, Experian Marketing Services has launched a model to help predict the next product a catalog shopper is likely to purchase, as well as the channel through which that purchase will be made. More

Panel Taps Hispanic Moms

Apr 30 2009

US firm TodobebT, which runs a portal and social networking site for Spanish-speaking parents, is to offer access to proprietary research conducted through its panel of Hispanic Moms. More

Quantivo Tackles Multi-Event Online Behavior

Apr 30 2009

In the US, customer behavior analytics specialist Quantivo has extended its service to include the analysis of multiple customer events that lead to online purchases, web registrations, ad clicks, up-sells and more. More

TNS Readies Niche Sport and Leisure Panel

Apr 29 2009

TNS Travel & Tourism is planning a May launch for 'the world's first activities-based research panel', which promises to help clients reach groups based on their participation in niche sports and leisure activities. More

YouGov Launches Mobile Purchasing Tracker

Apr 29 2009

Online research firm YouGov has launched a new study to provide insight into the mobile phone purchasing experience from a customer perspective. More

Nielsen Taps TV Panel for Internet Usage Data

Apr 28 2009

Nielsen is about to begin a test to measure the Internet usage of some of the members of its national TV ratings sample. If the pilot is successful, it will consider expanding the sample to include online viewing in its TV currency. More

Brainwave Pioneer Teams Up with Barbie Maker

Apr 28 2009

In the US, toy manufacturer Mattel and brainwave reading technology firm NeuroSky have partnered to develop a new category of games and toys that operate using the power of concentration. More

Behavioural Targeting Issues Rumble On

Apr 27 2009

In the UK, the All-Party Parliamentary Group on Communication (APPGC) has launched an investigation into developing areas of Internet practice including behavioural targeting and online privacy. The BBC and AT&T have also been in the news for behavioural targeting activity. More

GfK Rolls Out Fashion Store Service in Switzerland

Apr 23 2009

Switzerland is the first country to go live with GfK's new fashion Total Store Report (TSR), which provides retailers and manufacturers with information on the fashion retail markets. More

ABI Launches Mobile Consumer Monitor

Apr 22 2009

In the US, tech market research firm ABI Research has launched a service to provide a comprehensive view of the mobile consumer. More

New Asian Panels Launched

Apr 20 2009

Full service agency InterfaceASIA has announced the launch of new online panels in India, Taiwan and Hong Kong. More

Analysts Gamble on New Venture

Apr 20 2009

Three former analysts from Deutsche Bank, Bill Lerner, Rich Moriarty and Grant Govertsen, have launched a new boutique research and advisory firm for the gaming sector, based in Las Vegas. More

UK Partnership Creates Experiential Divison

Apr 20 2009

UK-based agency 2CV is launching an experiential marketing evaluation division, 2CV: EXP, in a partnership with Phoenix Research. More

Drop the Action, UK Advertisers Tell EC

Apr 16 2009

Britain's advertisers have called on the European Commission to cancel its legal challenge over the UK government's policy on behavioural targeting technology, via trade association the ISBA. More

'Largest Shopper Engagement Study' Launches

Apr 14 2009

US-based POPAI, the global association for 'marketing at retail', is launching what it claims will be the largest syndicated qualitative study on shopper engagement in the world. The retail-level research will be used to develop a metric to gauge in-store merchandising effectiveness. More

YouGov to Monitor Affluent Individuals

Apr 8 2009

In the UK, online research agency YouGov has launched a study to track the attitudes and behaviours of affluent and high net worth individuals towards finance, media and general expenditure. More

OTX Launches Video Game Tracking Tool

Apr 8 2009

Hi-tech researcher OTX (Online Testing eXchange) has launched a new business intelligence tool and tracking service which aggregates consumer data on hundreds of games on a weekly basis, and forecasts future consumer behaviour around each title. More

IRI Rolls Out Forecasting Solutions

Apr 3 2009

US consumer specialist Information Resources, Inc (IRI) has launched Analytic Advantage, a portfolio of predictive analytic solutions which includes business planning tools for consumer packaged goods (CPG) manufacturers and retailers. More

GfK in Shopping Partnership with Hartman

Mar 30 2009

GfK Custom Research North America is partnering with The Hartman Group to launch a new study, Future Buy: The New Shopper Value Paradigm, which aims to find opportunities for companies looking to connect with shoppers in a changing retail marketplace. More

Nielsen Data to Fuel Australian Online Audit

Mar 24 2009

Australia's print audit body the ABA is to launch a web traffic measurement service for its member publishers, on 1st May, with the first data a month later. Participating members will have their site traffic data compiled through Nielsen Online's Market Intelligence tool. More

Canadian Partners Round Out Retail Offer

Mar 24 2009

In Canada, Ipsos Reid has announced a deal with Tell Us About Us Inc. (TUAU) to better serve clients in the retail, restaurant, service and hospitality sectors. The deal adds TUAU's data collection and reporting engine the OnlineKMC(TM) to Ipsos' consulting expertise. More

SKOPOS Rolls Out Media Evaluation Tools

Mar 20 2009

Europe-based agency SKOPOS has designed a trio of online and qual and quant tools to evaluate new and traditional media. More

NPD Launches Housewares Tracker

Mar 19 2009

Consumer and retail specialist The NPD Group has launched a consumer tracking service for the US housewares market, to provide insights into purchase behaviours and preferences for the cooking, baking and tabletop categories. More

New Tool Probes Psyche of 'Brand Lovers'

Mar 19 2009

In the US, brand loyalty specialist The Cult Branding Company has launched a model designed to uncover the motivations behind the purchase behavior of a business's best customers. More

Boost for UAE People Meter Plan

Mar 18 2009

In the UAE (United Arab Emirates), broadcaster Abu Dhabi Media Company (ADMC) has announced it will fund and lead the introduction of People Meters to measure numbers of TV viewers in the region. More

Behavioral Targeting Launch for 7 Billion People

Mar 17 2009

US-based software firm 7 Billion People has unveiled a solution that enables online retailers to adapt web pages in real-time, promising to shape the e-commerce experience for individual shoppers. More

Microsoft Pulls Out of Analytics Fray

Mar 16 2009

Microsoft has announced that its advertising analytics program 'adCenter Analytics' will be shut down at the end of the year. The service was still in its beta-testing stage. More

Debut for Canadian Segmentation Tool

Mar 16 2009

Recently opened research division Pitney Bowes Business Insight has announced the PSYTE HD, a new geodemographic segmentation system for Canada, giving household level data on purchasing behavior, attitudes and preferences. More

Minority Groups Unhappy with Arbitron Promises

Mar 10 2009

In the US, The Spanish Radio Association (SRA) and the National Association of Black Owned Broadcasters (NABOB) have expressed their 'disappointment and frustration' with Arbitron's recent promises to upgrade its PPM sampling methodology. More

Arbitron Enhancements Go Nationwide

Mar 3 2009

Radio ratings giant Arbitron has confirmed that it will be extending methodological enhancements from New Jersey, New York and Maryland to all PPM markets. The firm has also announced a new multi-year deal for diary-based ratings, and discussed revenue changes in a 10-K filing. More

Eye Tracking Firm Unveils Off-the-Shelf Option

Mar 3 2009

Swedish firm Tobii Technology has introduced what it describes as 'the world's first off-the-shelf eye tracking system for integration', at the CeBIT expo in Hanover this week. More

WebTrends Makes IBM Portal Deal

Mar 2 2009

Traffic analysis firm WebTrends has announced a partnership with IBM, integrating its collection and analysis of visitor behavior data into the computing giant's WebSphere Portal software and creating a closed-loop content performance management solution. More

New Outdoor Audience Measure for Australia

Feb 27 2009

In Australia, the Outdoor Media Association (OMA) is testing a new audience measurement system called MOVE, which calculates people's 'likelihood-to-see' an outdoor ad campaign (LTS), rather than counting all potential viewers who pass by. More

New Firm Links Online / Offline Behavior

Feb 26 2009

In the US, marketers Albert Gadbut and Tim Daly have set up a permission-based behavioral targeting solutions firm, ClearSight Interactive, to provide services which evaluate consumer online behavior and connect it with offline profile data. More

Sample U Offers Product Tests On Campus

Feb 26 2009

In California, Alliant International University has opened an on-campus laboratory to conduct product testing for new research service Sample U. Consumers are invited to sample products and groceries in exchange for their feedback, and leave the laboratory with a bag of free goods. More

Yahoo! Debuts Behavioral Targeting Tools

Feb 25 2009

Internet services giant Yahoo! has launched three targeting tools to help marketers deliver ads based on consumers' online behaviour or characteristics. More

GfK Rolls Out Technical Goods Tracker

Feb 25 2009

GfK has rolled out its technical consumer goods markets tracker GfK TEMAX internationally. First launched in Germany in 2007, the service will now cover more than 20 countries. More

RI Merged into TNS

Feb 23 2009

The Kantar Group is streamlining its businesses after buying TNS. The TNS Custom business will merge with Research International and will be generally known as TNS. A new social research force for the UK is established in TNS-BMRB, while Kantar has four new vertical sector operating units: Media, Health, Retail and Worldpanel. More

Boston Analytics Co-Brands Indian Consumer Index

Feb 20 2009

In India, knowledge services firm Boston Analytics has partnered with financial news channel CNBC-TV18 to re-launch its monthly barometer of Indian consumer opinion and consumption. More

Curtain Up for New Movie Ranking System

Feb 19 2009

In the US, movie community platform Flicketz and research agency OTX have partnered to launch a movie ranking system which combines the influence of critics' reviews with word-of-mouth audience feedback. More

Ipsos Marketing Rolls Out Brand Evaluation Tools

Feb 19 2009

In the US, Ipsos Marketing has launched two new research tools to help marketers understand a brand's growth potential and how consumers will interact with it. More

C-nario Taps TruMedia Facial Analysis System

Feb 19 2009

More momentum for the idea of ads that analyse passers-by: digital signage software producer C-nario has partnered with TruMedia Technologies to integrate the latter's facial recognition tracking systems into its products. More

Songness Offers Music Evaluation Service

Feb 19 2009

Music web site Songness.com is offering free audience research for new songs posted by independent musicians. More

TAB Appoints New Chairman

Feb 18 2009

In New York, Jack Sullivan, SVP/Out-of-Home Activation Director of Starcom USA has been named Chairman of the Traffic Audit Bureau (TAB) Board of Directors. More

NPD Unveils Ecommerce Tracking Service

Feb 18 2009

US consumer and retail specialist The NPD Group has begun offering weekly ecommerce point-of-sale (POS) data for consumer technology. More

Gongos Taps Village Voice

Feb 18 2009

US consultancy Gongos Research has launched Consumer Village, an online community providing an alternative means of conducting both qual and quant research. More

Mobile Trade Association Launches Own UK Ratings

Feb 17 2009

Mobile industry trade association the GSMA is planning to launch an audience measurement system which it says will enable media and ad agencies, brands and publishers to deliver better mobile ad campaigns. More

There *Is* Accounting for Taste, Research Firm Claims

Feb 17 2009

Dutch market research agency DervalResearch has claimed it has found a link between the perception of taste and an individual's job and hobbies, which it is calling the Hormonal Fingerprint. More

Vertigo Adds OoH Face Analysis Technology

Feb 16 2009

In Canada, out-of-home (OoH) digital signage manufacturer Vertigo Group is to integrate CognoVision Solutions' face detection technology into its LCD displays, allowing targeted outdoor ads. More

Customer Lifecycle Launch

Feb 13 2009

In the US, recently launched customer satisfaction, loyalty and retention research agency Customer Lifecycle has designed a new consulting and research approach which it claims provides a deeper stage-by-stage understanding. More

Band Metrics Tests Music Industry Tool

Feb 13 2009

Online music intelligence platform Band Metrics is testing a web application that aims to collect, analyze and display popularity and trends data for musicians and bands. More

Ventraq Unveils Customer Analytics Solution

Feb 13 2009

In the US, Ventraq - which provides insight to mobile service providers - has added to its Business Analytics suite with the launch of a solution to enable users to improve and influence the customer experience. More

Nielsen Online Rolls Out in India and Middle East

Feb 10 2009

Nielsen Online - the research giant's online audience and consumer behaviour division - has launched its services in India, as well as in the UAE and across the Middle East. More

Select Gets the Measure of British Kids

Feb 6 2009

UK agency Select Research has begun work on the first large-scale project to measure the size of children across the country using 3D body imaging scanners. Known as Shape GB, the project is sponsored by major retailers Next, Monsoon and George at Asda. More

Global Roll-Out for Nielsen Store Planning Tool

Feb 5 2009

Nielsen is about to roll out its store layout and category space management solution my.spaceman, across more than 100 markets. More

MRI Starch Readies for Syndicated Service

Feb 5 2009

In the US, print ad effectiveness research firm MRI Starch is planning to launch a syndicated ad measurement service which will triple the number of magazine issues it measures in 2009. More

RI Rolls Out Sales Prediction Tool

Feb 4 2009

Research International (RI) has launched a simulated test market system designed to provide sales predictions within the consumer packaged goods category. More

IAB Canada Launches Media 'Imperatives' Tool

Feb 4 2009

The Interactive Advertising Bureau (IAB) in Canada has launched a new tool to help media practitioners understand how a combination of Internet and TV advertising impacts on consumer behaviour. More

YouGov Unveils Credit Crunch Tracker

Feb 4 2009

In the UK, online market research agency YouGov has designed a new platform to provide insight into how consumers are responding to the adverse economic conditions. More

Google Adds Time-Shifted Data

Jan 30 2009

Google's platform for TV advertisers is to offer new time-shifted viewership data, showing how and when viewers see commercials in recorded programs, via an alliance with technology solutions distributor MediaBank. More

NEC Ad Watches You Back

Jan 29 2009

In Japan, IT solutions giant NEC has developed a digital signage board containing face recognition technology, which can serve up targeted ad content according to the viewer's gender and age and measure how interested they were in a particular ad. More

UK Firm to Offer Music Analytics Service

Jan 28 2009

In the UK, music industry financing platform Slicethepie has launched a web-based consumer insight and music analytics service which it claims will help identify the commercial potential of any track, and give an indication of its most suitable target market. More

Arbitron Gets Agreement on PPM Patents

Jan 27 2009

Radio ratings giant Arbitron has reached separate agreements with Ipsos and The Media Audit regarding infringement of three US patents relating to its Portable People Meter (PPM). The deals mean the two firms will not compete with the PPM for at least three years. More

Nielsen Shutters P.R.I.S.M. Initiative

Jan 26 2009

In the US, Nielsen has announced the indefinite suspension of its P.R.I.S.M. initiative, which it set up with the In-Store Marketing Institute in 2006. P.R.I.S.M. aimed to establish a common industry metric to measure audiences and gauge the effectiveness of in-store marketing. More

Vehicle Launch Index Powers Up

Jan 26 2009

In the US, automotive specialist JD Power and Associates has launched an index to provide auto manufacturers with information that quantifies how well a new vehicle model performs during its launch years. More

Nestlé Opens Shopping Experience Centre

Jan 22 2009

In the UK, confectionery giant Nestlé has opened an Insight and Learning Centre, to help its retail clients understand how the layout of shelves in their stores can be tailored to shoppers' needs. More

Harris Interactive Opens UK Youth Division

Jan 20 2009

Harris Interactive has launched a specialist youth and kids practice that will operate within its Technology, Media and Telecoms (TMT) division in the UK. The new division is headed by Steve Mellor. More

Launch of Legends Promises WOM Insights

Jan 16 2009

In the UK, relationship marketing group Hicklin Slade & Partners (HS&P) has launched Legends; a multi-channel word-of-mouth (WOM) agency which aims to 'create on- and offline consumer conversations' for brands. More

IBM Rolls Out Retail Analytics

Jan 15 2009

Computer giant IBM has unveiled a portfolio of solutions designed to help retailers analyze data and apply it to business processes. More

Omniture Tool Maps Shopper Behavior

Jan 15 2009

US web analytics firm Omniture has launched a product to provide retailers with real-time visual analysis of customer interactions, and correlate off-line data with online interactions. More

Online Customer Behavior Tool Launched

Jan 14 2009

In the US, customer behavior analytics specialist Quantivo has launched a new Software-as-a-Service (SaaS) tool, Affinity Analytics, to uncover new insights about online customer behavior patterns. More

UAE Opts for 'People-Meter' TV Measurement

Jan 13 2009

In the UAE (United Arab Emirates), the National Media Council (NMC) and the Telecommunications Regulatory Authority (TRA) are working together to introduce the country's first metered measurement of TV audiences. More

Nielsen Ditches Scorecard for Repucom System

Jan 13 2009

In the US, Nielsen has partnered with broadcast measurement firm Repucom to analyze content and measure viewers' exposure to sponsored media during televised sporting events. The new service will replace Nielsen's current Scorecard offering. More

Must be the Weather: Firms Link Retail Behaviour

Jan 13 2009

US firms Planalytics and Revionics have partnered to incorporate the former's weather intelligence into the latter's price optimization solution, to help clients adjust pricing decisions to match localized consumer buying behavior. More

'Natural Progression' for Sustainability Specialist

Jan 12 2009

Health and sustainability specialist Natural Marketing Institute (NMI) has announced the expansion of its services to Canada, and the appointment of Jorge Santos as Vice President of Strategic Consulting, based in Ontario. More

Arbitron Settles NJ Suit; NABOB Calls for Nationwide Extension

Jan 9 2009

US media ratings giant Arbitron has signed a settlement with New Jersey Attorney General Anne Milgram to resolve her concerns that its PPM undercounts the listening habits of minorities. The result has prompted a call for terms of the settlement to be rolled out across all PPM markets. More

Ziment Unveils Order-of-Entry Modelling Technique

Jan 8 2009

In New York, healthcare researcher Ziment has introduced an analytic technique for modelling 'order-of-entry' effects on new product research and forecasting. More

Tri-Direct Re-brands as Insight Specialist

Jan 7 2009

UK direct response ad agency Tri-Direct has re-positioned itself as a customer insight specialist by creating an Insight and Analytics team with the core proposition 'Know Your Customer'; and has been re-named Acquity. More

CACI Develops Web Intelligence Tool

Jan 7 2009

In the UK, demographic and market information firm CACI has developed a web intelligence tool to enable businesses to monitor customers' web activity and then target them with tailored communications based on their profiles. More

Launch of 'Digital Home Observatory'

Jan 6 2009

In the US, competitive and market intelligence firm Strategy Analytics has launched a user experience research capability, which will explore purchase motivations, product satisfaction and barriers to the use and consumption of digital media. More

Engage Opens Research and Analytics Practice

Jan 5 2009

In the UK, stakeholder engagement consultancy Engage Group has launched a Research and Analytics unit, and appointed former YouGov Directors Andy Brown and Sarah Jordan to head the new offering. More

Indicus Data Reaches Neighbourhood Level

Dec 23 2008

Economic research and data analysis firm Indicus has rolled out its Indian consumer profiles research at a neighbourhood level, giving marketers granular data about income estimates and living standards. More

WebTrends Tests HMV Kiosk Behaviour

Dec 22 2008

Online analytics firm WebTrends has partnered with music, videos and games chain HMV to track user interaction with the retail giant's in-store transactional and information-point kiosks. More

Nielsen Slows LPM Rollout

Dec 19 2008

Nielsen has written to clients announcing a delay to the rollout of its Local People Meter (LPM) service in local television markets. The company will pause when the LPM is in use in 25 markets, instead of continuing rapidly to reach all 56 originally scheduled. More

Arbitron Speeds Up Cellphone-Only Plan

Dec 17 2008

Ratings giant Arbitron has accelerated plans to introduce cellphone-only sampling to all diary markets by 2009. More

NPD Launches Consumer Perception Tracker

Dec 16 2008

Consumer and retail specialist The NPD Group has launched a study to monitor how the US economy is affecting consumer attitudes and shopping behaviour. More

BT 'Expects to Deploy' Phorm Software

Dec 15 2008

Ad targeting software company Phorm has announced the conclusion of its trial with ISP partner BT, and says that subject to a successful evaluation, the UK telecoms giant 'expects to move towards deployment'. More

AHAA Forms Online Measurement Task Force

Dec 12 2008

In the US, members of the Association of Hispanic Advertising Agencies (AHAA) have formed a committee to lead an initiative designed to deliver more precise online Hispanic market research data. More

Opinionmeter and Elo to Capture In-Store Feedback

Dec 11 2008

In the US, survey and user feedback systems provider Opinionmeter has partnered with Elo TouchSystems to offer a platform to capture real-time in-store customer feedback. More

I-Behavior and CMS Join to Extend Analytics Offer

Dec 11 2008

In the US, behavioral targeting and analytic services firm I-Behavior has partnered with database development specialist CMS Direct to integrate the latter's 'Prefer Network' co-operative database into its consumer purchase data products. More

'Netsumer' Panel Unveiled in India

Dec 10 2008

Web site usability researcher JuxtConsult has created an online panel of more than 115,000 consumers in India, which the firm says are representative of 86% of the country's total urban population of 337 million people. More

BIGresearch Unveils Forecasting Service

Dec 3 2008

US-based BIGresearch has developed a forecasting service to understand what consumers will spend at specific retailers up to 75 days in advance. More

'Visual Ethnography' Agency Launched in Hungary

Dec 2 2008

Former Synovate Hungary Researcher Brúnó Bitter has set up a market research and brand consultancy called Next Wave Research, which uses a technique he dubs 'visual ethnography' to view consumers' actual in-store behaviour. More

Canadian Group Imports UK Shopper Insight Success

Nov 27 2008

Groupe Aeroplan, owner of the Nectar loyalty scheme, is to launch its UK-based customer-driven insight and communication business in North America, with offices based in Toronto and Chicago. More

Hispanic Ad Group Probes Arbitron 'Indifference'

Nov 24 2008

AHAA Chairman Jose Lopez-Varela has questioned Arbitron's 'indifference' to the concerns of the Hispanic advertising community with its PPM technology and methods, in a follow-up letter to the radio ratings giant. More

Ipsos MORI Launches Shopper Test Solution

Nov 24 2008

Ipsos MORI has launched a new shopper research solution, Checkout, which promises to increase the chances of success at launch by optimising manufacturers' in-store strategy in the competitive environment. More

Web Ethnography Tool Launched

Nov 24 2008

New York-headquartered SIS International Research has launched an online intelligence gathering service to assess stakeholders' opinions and their behavior as influencers regarding a brand or product. More

Insight Show Merges into Marketing Event

Nov 20 2008

In the UK, market research exhibition The Insight Show is to be integrated into a cross-discipline event called 'Marketing Week Live', which will be held at Olympia in London next summer. More

Gongos Launches Virtual Shopping Platform

Nov 19 2008

US consultancy Gongos Research has launched the goSHOP online research environment, a new platform which simulates the retail environment to help clients understand how consumers make a purchase decision and identify what products they are likely to buy. More

TNS Launches Digital Ad Monitor Suite

Nov 18 2008

TNS has launched Digital Suite, described as a 'new generation' of online ad monitoring tools. The suite combines cookie tracking technology with the company's 6th Dimension Panel to give in-depth analysis of online ad consumption. More

US TV Ad Bureau Backs Live + 3

Nov 18 2008

In the US, the Television Bureau of Advertising has announced its support for Live + 3 program ratings as the standard for local buying and planning in LPM and metered markets – and has praised Nielsen for its early commitment to introduce relevant ratings. More

SPA Diversifies with New Appointment

Nov 14 2008

London-based agency SPA is diversifying into the B2B, public and transport/travel sectors with the appointment of Janet Wright as Research Director, responsible for developing new revenue streams and building up a specialist team. More

Nielsen / NeuroFocus Partnership Heads to Japan

Nov 13 2008

Nielsen's alliance with US ad and brand measurement firm NeuroFocus has been extended into Japan, where the pair will use respondents' brain waves, eye movements and other physical features to study the impact of commercial messages or products on potential customers. More

NebuAd Faces Lawsuit on User Consent Issue

Nov 12 2008

A lawsuit has been filed against behavioral targeting firm NebuAd and six Internet service providers (ISPs) who tested its platform, in an attempt to force the company to obtain users' express consent prior to monitoring their web surfing activity. More

TNS Compete Launches Online Behavior Practice

Nov 11 2008

In the US, web analytics unit TNS Compete, now part of Kantar, has launched a Retail and Consumer Products practice to provide retailers with insights into shoppers' online activities across rival sites, portals, search engines and aggregators. More

Nielsen and IMMI Shut Down OOH Service

Nov 10 2008

The Nielsen Company and partner IMMI have mothballed their recently launched out-of-home (OOH) television viewing measurement service with immediate effect. The companies blamed difficult economic times, which had led to 'limited economic support' for the service. More

Arbitron Signs Mall Survey Deal

Nov 10 2008

Mall media specialist EYE has signed an agreement with Arbitron Custom Research to measure the effectiveness of mall-based advertisements and the psychographics of its shoppers. More

MRSI Rolls Out Shopper Insights Package

Nov 6 2008

US custom research firm MRSI (Marketing Research Services Inc) has introduced a suite of shopper insights research services, designed to help consumer product manufacturers and retailers connect with shoppers throughout the purchase process. More

MPG's New Modelling Tool Predicts Obama Victory

Oct 24 2008

Havas-owned MPG has developed a new social network modelling tool, Havas Media Resonance, which uses an agent-based algorithm to represent populations of consumers and predict their behavior. More

Wired for Shopping

Oct 23 2008

UK-based Nunwood has developed Bioshopping, a new way of combining traditional shopper research with biometric technology to probe the emotions behind what engages/disengages consumers and what prompts them to buy. More

Ethnic Codes Enhance US Segmentation Tool

Oct 23 2008

Market intelligence systems and data provider Geoscape has introduced a marketing analytics platform to provide geodemographic, economic and behavioural segmentation data on people, households, media and shopping patterns in the US. More

Mintel and IRI Add to Product Development Offer

Oct 23 2008

Mintel and Information Resources Inc (IRI) have enhanced their joint product development support solution, GNPD IRIS, with additional trend analysis. More

Tuned In to Launch 'Cultural Pillars of Life' Report

Oct 16 2008

In the UK, Spring Research's youth division Tuned In is to launch a monthly cultural report to cover new developments within music, fashion, digital and sports, as well as key movements driving attitudinal and behavioural changes amongst the 16-34 market. More

IPA Updates TouchPoints Tool

Oct 15 2008

In the UK, the IPA (Institute of Practitioners in Advertising) is rolling out the second phase of an online solution which helps users analyse the diary data contained in its TouchPoints multi-media survey of consumers habits. More

ForeSee and OX2 in European Partnership

Oct 15 2008

Online customer satisfaction metrics agency ForeSee Results and web analytics firm OX2/LBi have partnered to offer their behavioural and satisfaction-based metrics to clients in Europe. More

Nielsen Launches TV/Internet Research Panel

Oct 9 2008

In the US, Nielsen has launched a new panel which it says is the first to simultaneously measure use of both television and the Internet in the same home. More

Battle Lines Harden in Arbitron Dispute

Oct 8 2008

New York Attorney General Andrew Cuomo has called Arbitron's early PPM launch on Monday 'an affront to racial and ethnic minorities in New York and around the country'. However, a number of radio broadcasters have come out in support of the ratings firm, saying the FCC has no jurisdiction in the area. More

New Tool Measures Emotional Response to TV Ads

Oct 8 2008

European-based ad metrics testing firm MediaAnalyzer has launched new technology to allow advertisers to measure consumers' emotional responses while they are watching TV ads online. More

Biz360 Debuts Web Opinion Tracker Tool

Oct 7 2008

In the US, media and market intelligence solutions firm Biz360 has launched a tool to monitor consumer opinion as expressed on thousands of shopping, consumer product and expert review web sites. More

MRSI Unveils Virtual Shelf Testing Tool

Oct 7 2008

US custom research firm MRSI (Marketing Research Services Inc) has launched an Online Shelf Testing tool to provide respondents with a 3D virtual shopping experience. More

Arbitron Calls on First Amendment as PPM Rolls Out

Oct 6 2008

Arbitron is turning to the courts to prevent the current enquiry into its representation of ethnic audiences from stopping publication of its PPM listening estimates, which today went commercial in eight new markets. The firm cites 'unfair conduct' by the New York Attorney General. More

GfK Watches Watches

Oct 1 2008

GfK is launching a panel to provide a comprehensive measure of the UK watch market. The new service will track sales of watches across outlets including jewellers, mass merchandisers, department stores and mail order. More

Obama Joins PPM Debate

Sep 30 2008

Senator Barack Obama has joined calls for a delay in the launch of Arbitron's Portable People Meter (PPM) system in new markets. More

KOL Software to Speed PDA Survey Process

Sep 25 2008

In the UK, technology firm Knowledge Online (KOL) has launched new software for the vending sector, which it says will improve the speed and accuracy of real-time and automated survey creation on a PDA. More

Nielsen's OoH Service to Cover Video Networks

Sep 18 2008

In the US, Nielsen has expanded its suite of out-of-home (OoH) media measurement services to cover the $1.3bn advertiser-backed video network business. More

Starting Line for MrWeb's MR-a-thon

Sep 17 2008

204 weeks separate the Beijing Olympics and the start of the next games in London – precisely one week for each country that took part in the events in China. MrWeb will be following a trail across the world for the next four years, each week profiling one country and its research industry, linking also to news, jobs and suppliers. More

GfK Extends Asian Optics Trackers

Sep 17 2008

GfK is adding to its optical products tracking services in Asia. The firm will soon begin tracking spectacle lens and other optical products in Taiwan, in addition to the existing contact lens retail measurement, and says it will develop new markets in the region. More

New Jersey Adds to Arbitron Headache

Sep 17 2008

Following last week's news that New York Attorney General Andrew Cuomo is investigating the accuracy of Arbitron's Portable People Meter (PPM) methodology, New Jersey Attorney General Anne Milgram has followed suit and issued Arbitron with a subpoena seeking info about its PPM. More

Best Behaviour: Launch for 'Polite' Ad Targeting Firm

Sep 15 2008

Today sees the launch of BlueKai, which claims to offer the first 'polite marketing' data exchange - giving consumers access to and editing of the data stored on them, and promising the online equivalent of high quality prospect lists. More

Kiosk Survey Tool Upgraded

Sep 15 2008

Opinionmeter International has upgraded its SurveyManager application, which designs surveys and processes online customer feedback collected via kiosks and other 'point of experience' media. The tool now allows the inclusion of multimedia content in questions and responses. More

New Techniques, New Look for MMR

Sep 12 2008

MMR Research Worldwide has announced a new suite of research methods for clients in the food, drink and CPG sectors; and has rebranded, and relaunched its web site. More

Chinese Mobile Partnership

Sep 10 2008

In China, mobile ad network operator Madhouse has partnered with research firm iResearch Consulting Group to help inform advertisers and investors about the latest trends in the country's mobile marketing sector. More

TNS Measures ASDA Consumers' Confidence

Sep 9 2008

UK supermarket giant ASDA has launched a new quarterly consumer confidence survey, with a panel of 10,000 of its shoppers who will provide feedback on topics such as personal finance, job security, the economy, and safety from crime. More

Itracks Launches Populis Profiling Tool

Sep 9 2008

Canada-based online data collection specialist Itracks has launched a new service which it says will demonstrate that members of online communities purchase significantly more products and services than non-members. More

ORC Rolls Out Caravan to Canada and Europe

Sep 8 2008

Opinion Research Corporation (ORC) has rolled out its weekly online omnibus CARAVAN – which provides consumer opinion on brand awareness, product image, and market trends – across Canada, the UK, France, Germany, Italy and Spain. More

Reading Uni and MMR Open Sensory Science Centre

Sep 8 2008

In the UK, The University of Reading and MMR Research Worldwide have opened a Sensory Science Centre, which will provide sensory evaluation data for MMR's food, drink and healthcare clients, as well as for the University's research and teaching programmes. More

Mobile Segmentation Tool Launched

Sep 8 2008

Nielsen has launched Mobile-PRIZM, a new product that combines the company's consumer segmentation and mobile media targeting tools, to help advertisers target mobile audiences more effectively. More

Romance Publisher Launches Reader Panel

Sep 3 2008

In the US, women's fiction publisher Harlequin has launched a panel through which readers can influence the direction of future novels by voicing their opinions and sharing their book experiences directly with the publisher. More

New Agency to Give Reality Check

Sep 2 2008

In the UK, marketing services firm Indicia has launched an econometric modelling company, MarketingReality, to provide a 'fusion of customer behaviour analysis' across all marketing channels. More

Nielsen and IMMI Deliver OoH TV Metrics

Sep 2 2008

In the US, Nielsen and Integrated Media Measurement Inc (IMMI) have begun delivering the first daily all-electronic national TV ratings for viewing outside the home. More

Infosys Debuts All-Round Shopper Analysis

Aug 27 2008

Business IT firm Infosys Technologies has launched a new platform which it says provides retailers and consumer packaged goods (CPG) firms with a 360-degree view of real-time in-store shopper and shelf activity. More

Omnicom Launches Consumer Sciences Agency in London

Aug 26 2008

Media and marketing group Omnicom has combined its data and analytics agency Targetbase with its creative agency Claydon Heeley, and based the newly formed Targetbase Claydon Heeley at offices in London. The combined operation will offer 'creative consumer science' services across Europe. More

Partners to Offer Global View of Games Market

Aug 21 2008

Consumer and retail research providers The NPD Group and GfK Chart-Track, and publisher Enterbrain have partnered to produce a single source of data on video game software sales in their respective countries: the US, UK and Japan. More

Radio Firm Debuts PPM-Based Service

Aug 21 2008

In the US, broadcaster Radio One Houston has launched a new scheduling and ratings verification system, which will merge Arbitron's Portable People Meter (PPM) data with ad schedules to provide ratings data based on schedule delivery. More

Claritas Data for Independent Retailers

Aug 20 2008

In the US, population segmentation specialist Nielsen Claritas has partnered with retail buying consortium Nationwide Marketing Group, to analyze customer data from select Nationwide member retailers. More

New Partnership Relaunches TGI South Africa

Aug 15 2008

Global marketing and advertising database TGI (Target Group Index) has been relaunched in South Africa, via a new company, TGI SA [Pty] Ltd, whose majority shareholder is Ask Afrika. More

Nielsen and Nugg.ad to Merge Consumer Data

Aug 8 2008

In Europe, predictive targeting technology firm Nugg.ad is to combine Nielsen Homescan panel data with survey data it gathers from visitors to its partner web sites, to help advertisers target consumers through online marketing campaigns. More

Populus Panel Targets 50+ Demographic

Aug 6 2008

UK polling firm Populus has launched FIFTY+, a panel of 18,000 over-50s aiming to provide detailed information about their purchasing behaviour and attitudes. More

NPD Offers POS Store-Level Data

Aug 6 2008

New York-based consumer research firm The NPD Group has enhanced its offer with point-of-sale (POS) store level information, to provide clients with detailed analysis relating to stores in their sales areas. More

AdBrite Debuts Behavioral Targeting Tool

Jul 31 2008

US online ad marketplace AdBrite has unveiled its new Behavioural Targeting product, which allows its advertisers to show ads to users based on their interests and/or purchase intent across 14 major categories and over 3,000 sub-categories. More

Nielsen Adds Personality Profiling to Homescan

Jul 29 2008

In the US, Nielsen has partnered with Mindset Media – a firm that creates consumer profiles of web users – to add personality profile mapping to its Homescan consumer purchase panel of 125,000 US households. More

Partners Open Hispanic Insights Unit

Jul 24 2008

In the US, Spanish-language media firm Televisa Publishing + Digital and consumer intelligence firm BIGresearch have partnered to open the Televisa Hispanic Insights (THI) unit, which will study the culture, behavior and future purchasing plans of Hispanic consumers. More

Health Care Partnership for Nielsen and WKH

Jul 23 2008

US-based phama business intelligence firm Wolters Kluwer Health (WKH) and Nielsen have formed an alliance to analyse consumer purchasing behaviour for prescription, over-the-counter (OTC) and other health-related products. More

ValueClick Media Launches Predictive Behavioral Suite

Jul 23 2008

In the US, online advertising network ValueClick Media, has launched a behavioral targeting system that uses predictive technology to help marketers focus their online advertising effort. More

Canadian Panel Launch for Itracks

Jul 21 2008

Online data collection specialist Itracks has unveiled Canada Talk Now, a new online panel offering insights into Canadian consumer behaviour. More

NPD Launches BeautyTrends Tracking In Spain

Jul 18 2008

New York-based consumer research firm The NPD Group has launched its BeautyTrends panel in Spain, to measure both the prestige beauty and mass beauty markets through retail sell-through data. More

McCallum Layton Forms Sensory Testing Unit

Jul 15 2008

UK research and marketing insight consultancy McCallum Layton has expanded its services to include sensory testing, through a bespoke Sensory Testing Unit and panel in Leeds. More

Bunnyfoot Spins Off Eye-Tracking Unit

Jul 8 2008

Rob Stevens, co-founder of UK-based behavioural research consultancy Bunnyfoot, has moved the firm's established eye-tracking expertise into a new, separate consultancy, which will test consumers' behavioural response to offline media including TV, print and outdoor, as well as packaging. More

Incentives for Young Users as PPM Diversity 'Flaws' Probed

Jul 8 2008

In the US, Arbitron is adding web-based alert features to engage its key younger panelists, while a committee that advises the Federal Communications Commission (FCC) on diversity investigates the device's alleged under-representation of minority groups. More

Citius, Altius, Survey Us – NBCU's Olympic Bid

Jul 7 2008

NBC Universal (NBCU) is to use the forthcoming Beijing Olympics as a unique testing environment for a more rounded measurement of media consumption, covering a wide variety of media. More

Women on Women: Omnicom Sets Up G23

Jul 3 2008

Advertising, marketing and comms agency Omnicom has formed a consultancy, led by a dozen female execs, to help clients make connections with women – whether as consumers, customers, employees or other stakeholders. More

Partners Establish Insight Center

Jun 30 2008

Nationwide Insurance has partnered with the Fisher College of Business at Ohio State University (OSU) to create The Nationwide Center for Advanced Customer Insights, dedicated to researching and evaluating consumer behavior in the United States. More

Google Debuts Ad Planning Tool

Jun 25 2008

Google has unveiled a free web analytics, research and media planning tool to enable media buyers to determine the web sites where their online ads will have most impact, based on demographics and traffic info. More

Charter and NebuAd Halt Ad Targeting Plans

Jun 25 2008

US cable operator Charter Communications has postponed controversial plans to capture detailed information about the activities of its Internet subscribers and share it with third-party ad-targeting firm NebuAd. More

TiVo and TRA to Integrate Media and Purchase Info

Jun 25 2008

Digital video recorder (DVR) pioneer TiVo has partnered with media marketing research firm TRA to develop an ad research system that gauges how consumers makes household purchasing decisions based on ad exposure. More

Green Agreement for IRI and TNS

Jun 18 2008

In the US, Information Resources Inc. (IRI) will be integrating TNS' Shades of Green methodology into its Consumer Network Household panel, to delve deeper into consumer attitudes and behavior towards environmental issues and motivation to purchase green products. More

Mintel Launches China Series

Jun 18 2008

Consumer and media intelligence firm Mintel has launched China Innovation Spotlight, a series of reports focusing on the latest trends and topical issues in new product development in the region. More

COLLOQUY Unveils Retail Loyalty Index

Jun 18 2008

In the US, consultancy COLLOQUY has launched a national Retail Loyalty Index, to provide insight into which retailers consumers feel most loyalty towards. More

Lightspeed Launches Beauty and Grooming Panel

Jun 17 2008

Online market research agency Lightspeed Research has launched Beauty and Personal Grooming Panels in the UK, Germany, France, Canada and the US, to offer data to manufacturers of personal care products, toiletries, cosmetics and related consumer goods. More

Mosaic Expands in Italy

Jun 16 2008

Global information giant Experian has rolled out its Mosaic consumer segmentation tool online in Italy. The tool will provide users with access to classification of the population's lifestyles, and information about its consumption of a variety of products and services. More

TNS to Provide 'Holistic' View of Russian FS Market

Jun 12 2008

TNS is expanding its operation in Russia by rolling out its FasTrack 360° financial services tracking tool, which the firm says is the first of its kind in the country. More

comScore and Acxiom Launch Segmentation Tool

Jun 11 2008

In the US, online measurement agency comScore has partnered with marketing analytics firm Acxiom to launch a tool which allows ad agencies and marketers to segment online and offline audiences through a system that groups consumers into 70 different 'lifestage' segments. More

IRI Ramps Up Consumer Panel

Jun 10 2008

Consumer analytics firm Information Resources Inc (IRI) has added a number of new solutions to its Consumer Network household panel to enable clients to gather reactions from hard-to-reach respondents. More

Loyalty Firm to Sell Analytics Expertise

Jun 6 2008

Air Miles operator Alliance Data Loyalty Services has formally launched a consumer analytics supplier, Precima, developed from what was previously its in-house analytics function. More

Google Links TV Ad and Site Metrics

Jun 6 2008

Google is integrating its Google Analytics traffic analysis tool with its Google TV Ads program. Some observers are interpreting the move as further evidence that the search giant is headed for direct competition with Nielsen. More

Sector-based C-Sat Measure Launched in UK

Jun 5 2008

Customer satisfaction specialist CFI Group has this week launched what it describes as the first UK National Customer Satisfaction Index (NCSI-UK) for banks, supermarkets and mortgage lenders. More

New Tool Cuts Mystery Shopping Costs

Jun 5 2008

Toronto-based QA and research supplier Sensors Quality Management (SQM) has launched an online mystery shopping tool aimed at small and medium-sized businesses in North America and named MyShop. More

Incentive 'Cash' Goes Direct to Mobiles

Jun 3 2008

Mobile survey specialist OnePoint has launched OnePoint Reward, an incentive system delivering cash to mobile phones, in the form of points which respondents can redeem immediately on completion of a survey, at 19,000 retail outlets across the UK. More

Nielsen Tool Gets 'Retail Edition'

Jun 3 2008

Nielsen has introduced a Retail Edition of its Answers technology platform, which groups a number of analytical and reporting applications in a business-process oriented framework. More

'Fusion' Offer from Nielsen and Client

Jun 2 2008

The Nielsen Company and NBC Universal, one of its major clients, are to collaborate to offer advertisers sales metrics based on the 'fusion' product developed by NielsenConnect. More

Official Launch for Nielsen's Clear Decisions

May 28 2008

The Nielsen Company and its subsidiary Interactive Market Systems (IMS) have announced the launch of IMS Clear Decisions(TM), a new software platform claiming to simplify access to media and marketing data and speed up the generation of insights from it. More

Experian Updates Geographical Tool

May 20 2008

Global information giant Experian has updated its Micromarketer Generation3 tool, to help marketers, real-estate developers and store operations personnel determine where existing clients are based, what they are like, and the best ways to reach them. More

Surveillance System Tracks Shopper Movement

May 19 2008

In the UK, another first for Portsmouth. Foot traffic monitoring firm Path Intelligence, based in the city, is testing patent-pending surveillance technology that continuously tracks mobile phone signals to understand the movement of shoppers as they flow through retail centres or public amenities. More

New F2F Technique Sifts 'Ear Candy'

May 16 2008

UK agency Shopping Behaviour Xplained has developed a new technique called Xtraviews, which claims to capture and analyse not just what people say, but how they say it and what they really mean. More

Conquest Gets Metaphorical with Brands, while...

May 8 2008

UK research agency Conquest has launched an online tool to measure unconscious emotional reactions to brands by tapping into the metaphors consumers use to describe and express their feelings. More

... US Firm Studies Words' Worth

May 8 2008

In the US, word of mouth (WoM) measurement and analytics firm ChatThreads has launched Conversation Value, a new tool that quantifies the revenue impact of every conversation about a client's product or service. More

Sales Veteran Joins Bullish TRA

May 7 2008

Groundbreaking New York-based media research firm TRA (True ROI Accountability for Media) has appointed James O'Hara as EVP of Sales. More

Nielsen Forms Social Media Research Arm

May 2 2008

In the US, Nielsen Online has formed a Digital Strategic Services group, to help advertisers manage their online reputations on social media platforms. The new group is headed by Pete Blackshaw, EVP of Nielsen Online and former CMO of Nielsen BuzzMetrics. More

Media Partnership to Track Consumer Intent

May 2 2008

In the US, media communications agency Starcom MediaVest Group (SMG) has partnered with online research agencies GMI and InsightExpress to conduct a tracking study which aims to uncover how ad messages influence consumer intentions to buy. More

comScore Adds to Plan Metrix

May 1 2008

In the US, online measurement firm comScore has enhanced its comScore Plan Metrix service, which links consumers' offline behaviour and attitudes with their online activity. More

FT Research Leader Joins 'Ambitious' Mintel

Apr 30 2008

UK consumer and media specialist Mintel has appointed Robert Santiago as Director of Thought Leadership. He was previously Head of the Financial Times Research Centre. More

YouGov Launches 'Baby Boomer' Tracker

Apr 30 2008

In the UK, online market research agency YouGov has launched a new syndicated tracking service to connect with the 32% of the population who were born between 1946 and 1964. More

MRP Launches New Qualbus Service

Apr 30 2008

UK full-service agency Market Research Partners (MRP) has launched a monthly qualitative omnibus. The new Qualbus format allows clients to buy 30-minute sections on any of the firm's four different monthly focus groups. More

MediaVest Signs First for TRA's New Service

Apr 24 2008

MediaVest has become the first media agency to sign up for MR firm TRA's recently launched service, which matches viewing data from digital set-top-boxes with offline shopping behaviour data provided by loyalty cards scanned at grocery checkout counters. More

International Expansion for Tesco/dunnhumby Partnership

Apr 14 2008

UK-based retail giant Tesco is working with partner firm dunnhumby to extend its consumer insight and analysis system to match its international footprint, minus the US. The Asian and East European roll-out includes tailored versions of its pioneering Clubcard loyalty programme. More

Nielsen to Provide Italian Online Currency

Apr 14 2008

Nielsen Online has been selected by the Italian Joint Industry Committee 'Audiweb' as the provider for its system to monitor digital media in the country. More

Nielsen and Univision Fuse Media and Purchase Data

Apr 11 2008

In the US, Spanish-language media giant Univision Communications Inc. has announced further collaboration with Nielsen, aimed at providing improved measurement and insight covering the Hispanic consumer segment. More

Acxiom and DKSA Combine for Travel Focus

Apr 11 2008

In the US, customer data integration firm Acxiom has partnered with travel research agency DK Shifflet & Associates (DKSA) to provide travel companies with insights about the buying and travel behaviors of customers and prospects. More

Two More Agencies Boost Outdoor Audience Scheme

Apr 8 2008

The Traffic Audit Bureau (TAB) has commissioned data from two additional research agencies to add to its forthcoming outdoor audience measurement initiative. The new research will track the likelihood that passersby will see a billboard, and then integrate this probability into the overall measurement. More

MRI Launches Local Versions of Consumer Data

Apr 8 2008

In the US, Mediamark Research & Intelligence (MRI) has launched Market-by-Market, a service providing local market versions of its studies on the media usage, lifestyle and product purchasing behavior of US consumers. More

Synovate Launches Brand Problem Tracker

Apr 7 2008

Synovate has launched a new service called Market Barriers, which measures the obstacles that brands face – such as distribution, pricing and product configuration – and reports back on the impact that these have on customer choice and market share. More

Web Analytics Launches for Omniture

Apr 7 2008

US web analytics firm Omniture has introduced two new products: the first resulting from the combined technology of recently acquired firms Offermatica and TouchClarity, and the second from its purchase of real-time analytics company Visual Sciences. More

US Firms Combine Mobile and Print Data

Apr 1 2008

Mobile media measurement firm M:Metrics and multimedia research agency Mediamark Research & Intelligence (MRI) are to combine their US offline and mobile media audience metrics to help agencies and mobile operators better integrate mobile into their cross-media campaigns. More

Goliath Gets Big Investment

Apr 1 2008

In the US, marketing intelligence firm GOLIATH Solutions has closed a $27m investment deal. The funds will be used to roll out the firm's real-time proprietary tool which analyzes consumer reaction to store displays, signs and merchandising. More

German Qual Omnibus Launched

Mar 28 2008

In Germany, Colibri Research will be launching a new qualitative omnibus study in June, enabling clients to ask questions in a focus group setting. More

Hawaiian Research Partnership

Mar 27 2008

Data collection firm Interviewing Service of America (ISA) has partnered with research and consulting agency SMS in Hawaii, to offer customer and employee satisfaction measurement to the islands' business community. More

YouTube to Offer Targeting Info

Mar 27 2008

Google-owned video site YouTube has launched a new tool that offers users additional information to help tailor advertisers campaigns, and determine what times and which days their target audience is on the site. More

KMR Launches Brand Benchmarking Study

Mar 20 2008

Kantar Media Research (KMR) has introduced a syndicated study for B2B marketers which measures their brand's relative vitality among product category competitors. More

Arbitron Debuts Measurement for Kids and Tweens

Mar 18 2008

In the US, through a new deal with kid-friendly network Radio Disney, Arbitron will be measuring the radio listening behaviour of 6 to 12 year olds for the very first time. More

Mintel Gives Clients Oxygen

Mar 18 2008

Mintel has launched a one-stop online platform, to be known as Mintel Oxygen, to provide clients with easy access to market analysis and forward-looking predictions. More

New Tool Looks Back at Small Screen Audience

Mar 18 2008

In the US, audience measurement system manufacturer TruMedia Technologies has launched the iCapture Mini, a video-based solution to analyze the faces of consumers watching small digital screens in out-of-the-home venues. More

Beyond Analysis Buys Into Australia

Mar 14 2008

London-based behavioural data insight firm Beyond Analysis has acquired Sydney-based engagement agency Enzyme Insight Solutions, and re-branded the firm Beyond Analysis Australia. More

Omniture / Baidu Alliance to Tap Chinese Consumers

Mar 7 2008

US web analytics firm Omniture has partnered with Chinese language Internet search firm Baidu to provide online marketers around the world with access to Chinese consumers. More

IRI Adds Five Platforms to Analytics Suite

Mar 7 2008

Information Resources (IRI) has this week unveiled a number of analytics platforms for the CPG / retail marketplace, at its annual client summit in Florida. More

IRI and NPD Launch US Beauty Tracking Product

Mar 5 2008

Information Resources Inc (IRI) and The NPD Group have joined forces to launch the Beauty Cross Channel Monitor, claimed as the US beauty industry's first and only cross-channel retail tracking product. More

New TV Ratings System Includes Online Viewing

Mar 5 2008

In the US, Publicis-owned communications agency Optimedia International has released a new quarterly TV ratings/value system to examine both a TV show's traditional audience, and its viewers across all digital platforms. More

Microsoft to Test New Online Ad Measure

Feb 27 2008

Microsoft is to test a new approach to measuring Internet ad campaigns, which supplements 'last ad clicked' metrics by taking into account all the online interactions that lead up to a purchase. More

Nielsen Funds Cross-Platform Study

Feb 26 2008

Nielsen Media Research is funding a $3.5m year-long study to observe how people actually consume media on both traditional and emerging video platforms inside and outside their homes. More

Ipsos MORI Identifies Today's Influencers

Feb 25 2008

Ipsos MORI has identified a class of 'super consumers', who the firm says have the power to influence their friends on corporate issues, politics and the environment. More

Nielsen Rolls Out Homescan Consumer Panel In China

Feb 21 2008

Nielsen will soon reach 40,000 households in China through the launch of its Homescan consumer purchase panel in the region. More

Neuroheadset Launched To Harness Brain Power

Feb 20 2008

In the US, Emotiv Systems, which creates brain computer interface technology, has launched a neuroheadset that allows players to control gameplay with their thoughts, expressions and emotions. The firm believes that this technology could be applied to market research to demonstrate products to consumers. More

Harris Launches New Customer Loyalty Measurement Model

Feb 20 2008

Harris Interactive has introduced a new model for measuring customer loyalty which it claims allows clients to see how changes in service delivery, facilities or any other aspect of their company's operation will affect business results. More

Boston Analytics Launches Quant MR Practice

Feb 19 2008

Research and analytics firm Boston Analytics has launched its Quantitative Marketing Research (QMR) practice headed by former Knowledge Networks VP Murli Rao. More

Postar Aims for Out-Of-Home Measurement Currency

Feb 12 2008

In the UK Postar, the audience research body for the out-of-home ad sector, has commenced a project to measure all out-of-home media, using GPS technology to record consumers' travel patterns and ad exposure. More

Media Researcher Claims ROI Grail

Feb 11 2008

US firm TRA, Inc. has today unveiled a system for measuring and reporting 'True ROI Accountability' for advertising spend. The firm plans to match ads actually received with products actually bought for a massive 1,000,000 plus US households. More

BDRC to Benchmark Middle East Hotels

Feb 6 2008

London-based MR agency BDRC has launched its VenueVerdict customer feedback and competitor hotel benchmarking service in the Middle East. More

TNS to launch 24-Hour Turnaround Omnibus

Jan 31 2008

In London, TNS is ready to launch what it claims is the UK's first one-day turnaround Omnibus, aiming to provide clients with an 'instant snapshot of consumer opinion and behaviour'. More

OTX Finds Mexican Partner

Jan 31 2008

US-based global research firm OTX (Online Testing eXchange) has partnered with Mexican research and public opinion agency RVOX to work together on large scale custom pan-American and global projects. More

Prince Launches Healthcare Division

Jan 25 2008

In the US, Prince Market Research (PMR) has launched a healthcare unit, Catalyst Healthcare Research. The new unit will specialise in brand strategy and communications research, as well as customer satisfaction, and new product and service studies. More

Nielsen's NORA Off The Ground

Jan 25 2008

Nielsen has officially launched NORA, its measurement service that compiles video-on-demand (VOD) usage figures from real-time transactions collected at the set-top box level. More

Ogilvy Takes the Last Mile to Dubai

Jan 24 2008

WPP-owned global ad agency Ogilvy and Mather has introduced its consumer behaviour analytics tool 'The Last Mile' in the United Arab Emirates, through the launch of its OgilvyAction subsidiary in Dubai. More

Nielsen Mobile Expands European Reach

Jan 23 2008

Nielsen has expanded its telecom and mobile research division Nielsen Mobile, with the establishment of operations in the UK, Germany, France, Italy, Spain, Sweden and Russia. The firm plans additional expansion throughout Europe later this year. More

TrueCall Aims to Keep Insurance Shoppers Mysterious

Jan 18 2008

UK customer insights agency directexcellence has announced the launch of a mystery shopping service for the insurance sector. The service is pitched as a solution to the detection of mystery shoppers by 'increasingly sophisticated' providers. More

Research on Research: PPM Workings Probed

Jan 11 2008

In the US, media research firm Coleman Insights is launching a series of studies to examine how Arbitron's Portable People Meter (PPM) reports the responses of radio audiences to different programmes. More

Nielsen Plans Include Combined National Ratings

Jan 8 2008

Nielsen has announced plans for the September launch of an enhanced weighting procedure for its TV ratings estimates. It will also be consolidating all its national ratings systems into a single 'calculation platform' during the next two years. More

eBay Research Firm Integrates Pricing Info

Dec 21 2007

eBay research specialist DataUnison has launched an Integrated Price Research Web Service for general use by eBay developers. Users get access to 30 days of historical pricing for eBay. More

Compete Launches Online Ad Tool

Dec 7 2007

In the US, consumer web analytics firm Compete has released Behavior Match(TM), a tool to improve the measurement and targeting of online advertising campaigns. More

Arbitron Lowers Guarantee; Familiar Call on Congress

Dec 6 2007

Facing pressure from clients, Arbitron yesterday said it would guarantee delivery of 80% of the target size for its panels, down from 90% previously. Meanwhile, minority broadcasters' association NABOB has reawakened memories of the Nielsen Media controversy of two years ago with talk of a Congressional Investigation. More

MRI Tests Microchip Tags to Track Magazine Readership

Dec 6 2007

In the US, GfK-owned Mediamark (MRI) has reported on tests using radio frequency identification (RFID) technology as a means of measuring magazine readership in public waiting rooms. More

Cartogen Launches Consumer Profiling Service

Dec 4 2007

In the UK, retail analysis specialist Cartogen has launched a new service to help e-commerce businesses with consumer profiling by providing access to demographic, lifestyle and behavioural information based on postcode data. More

NPD Group Launches Japanese Tracker

Nov 29 2007

The NPD Group has launched a consumer tracking service for the sports market in Japan. The service covers consumer purchasing, attitudes, and behavior for sports apparel, athletic footwear, and sports equipment. More

Experian and TNS Partner to Classify Fashion Sense

Nov 27 2007

Data giant Experian and TNS have joined forces to classify all 44 million UK adults according to their attitudes and behaviour towards fashion and clothes shopping. More

Arbitron Responds to Broadcasters' Demands

Nov 21 2007

Following last week's demands by US broadcasters that Arbitron takes 'immediate action' to resolve sampling issues with its Portable People Meter (PPM), the firm's President & CEO Steve Morris has acknowledged the need to 'revisit previous assumptions' and has suggested talks. More

Starcom Study to Help Target African Americans

Nov 21 2007

In New York, brand communications firm Starcom MediaVest Group (SMG) has launched a new research study that aims to provide advertisers with a strategic approach to targeting African American consumers. More

Nielsen Debuts Retail Category Scorecard

Nov 20 2007

The Nielsen Company has introduced a new scorecard product, designed to help manufacturers and retailers work together to measure how certain product categories bring shoppers into stores. More

Yankee Updates Connectivity Data Suite

Nov 16 2007

In the US, technology research firm Yankee Group has redesigned two of its proprietary data products to include enhanced research content, expanded geographic coverage in emerging markets, and new data tools. More

Radio Broadcasters Demand PPM Changes

Nov 15 2007

Some of the USA's largest broadcasters have petitioned Arbitron to demand that the firm takes 'immediate action' to resolve sampling issues experienced with its Portable People Meter ratings. More

BIGresearch Launches Consumer Intentions Dashboard

Nov 15 2007

BIGresearch has released the first version of its BIG Dashboard, promising marketers 'decision-ready' data on specific consumer groups and retailers. More

M:Metrics and BMRB to Measure Mobile Media

Nov 14 2007

M:Metrics and BMRB have partnered to deliver a new set of metrics which will enable companies to evaluate mobile media consumption. The UK launch will take place in the first quarter of 2008 and a roll out in Europe is planned for later in the year. More

Zoomerang Launches Self-Service Mobile Survey Tool

Nov 14 2007

Online survey software firm and MarketTools subsidiary Zoomerang has launched a solution for researchers and marketers who wish to generate their own mobile phone surveys. More

Swift Research Lines Up Noses for Panel

Nov 14 2007

In the UK, Swift Research has recruited a select team of Yorkshire women to help manufacturers assess the most attractive fragrances for their products. More

Alliance and Practice Launch for TNS

Nov 12 2007

TNS has announced a strategic alliance with Intellidyn, a US-based database marketing and analytic services company focused on the financial sector. The research giant says the merging of the firms' expertise will help it create a new global practice, TNS Customer Intelligence Consulting. More

Arbitron Defends PPM after NABOB Criticism

Nov 12 2007

Radio ratings leader Arbitron has responded to a strong attack on its PPM device and methodology by the National Association of Black Owned Broadcasters (NABOB). NABOB points to 'significant flaws' and 'tremendous fee increases'; Arbitron says the PPM is tried, tested, audited and better than diaries. More

RAB Launches Radio Campaign Measure

Nov 9 2007

In the UK, The Radio Advertising Bureau (RAB) has unveiled plans to launch a fortnightly survey called RadioGauge to measure how radio ads drive brand awareness. More

TiVo to Sell Viewer Demographic Data

Nov 9 2007

In the US, digital video recorder firm TiVo will offer advertisers demographic data on TV viewers to help companies measure who is skipping over commercials. More

Ipsos Launches Vet Panel

Nov 8 2007

Ipsos has launched a proprietary online panel of veterinarians in North America, in response to client demand. Around 900 vets from the US and Canada have joined, with plans underway to increase this to 2,000 within the next year. More

QL2 Introduces Marketing Intelligence Services

Nov 8 2007

In Seattle, QL2 Software has introduced four new market intelligence services designed to help marketers make 'faster and better' business decisions about products, pricing, competitive positioning and consumer opinions and preferences. More

Cox CEO Rails at PPM

Nov 7 2007

Arbitron's Portable People Meter (PPM) rating service has come in for fierce criticism from Bob Neil, President and CEO of Cox Radio, during his firm's third quarter conference call. More

Partners Open New York Eye-Tracking Studio

Nov 2 2007

Ball State University's Centre for Media Design (CMD) has partnered with WPP-owned digital agency Schematic to open an eye-tracking and usability studies facility in the agency's New York offices. More

Asian Roll Out for 'Npod'

Oct 30 2007

Nielsen Media Research is commencing the Singapore launch of the Nielsen Personal Outdoor Device (Npod), and plans to launch the measurement system in Hong Kong in the near future. More

Researchers Get Closer to French Beauty

Oct 26 2007

Research agencies NPD, IRI and IMS have linked up to launch a twice-yearly study of the French beauty products market. More

IRI Launches Convenience Store Tracker

Oct 25 2007

Information Resources Inc (IRI) has launched a syndicated service to track weekly point-of-sale (POS) data for more than 250 product categories sold in US convenience stores. More

Experian Launches Totalvue Of The Customer

Oct 23 2007

Database and information giant Experian, has launched an enhanced retail market database to help marketers track consumer purchase behaviour. More

Synovate China Launches eNation Omnibus

Oct 18 2007

Synovate China has launched a bi-monthly online omnibus to offer clients access to Chinese consumers' tastes, habits and attitudes. More

Clubcard Data gives dunnhumby Sample of 13 Million

Oct 16 2007

UK consultancy dunnhumby is to use the ultimate consumer panel – data from the Loyalty Clubcards of 13 million households visiting its key client, Tesco – to offer evaluation of the impact of marketing activity on shopper behaviour. More

Hitwise Tool to Include Consumer Segmentation System

Oct 16 2007

Online competitive intelligence provider Hitwise has launched an updated version of its Hitwise Lifestyle online tool, containing a new approach which provides marketers with attitudinal and behavioural customer segmentation data on more than 30,000 web sites. More

GMI Launches African-American Panel

Oct 15 2007

MR software and panels firm GMI (Global Market Insite) has launched an online panel to provide insight into the consumer opinions of around 100,000 African-Americans. More

Bilingual US Panel for Research Now

Oct 15 2007

Online fieldwork and panel specialist Research Now has launched a US panel comprising 400,000 individuals who can choose to take surveys in either English or Spanish. More

New Nielsen Tool Aids Advertiser Compliance

Oct 12 2007

Nielsen has added a new feature to its recently launched 'KeepingTrac' web-based commercial tracking service, which it says will enable advertisers to monitor the demographic composition of their advertising audiences, and help them comply with recent promises on advertising to children. More

Apollo Pilot Extended

Oct 11 2007

Arbitron and Nielsen are to extend the pilot period for their joint venture Project Apollo into the first quarter of 2008, to allow more time to demonstrate its benefits and to develop data delivery procedures. It was previously scheduled to complete this year. More

New Ingredients for GfK Print Ad Product

Oct 9 2007

GfK Starch® Communications, a division of GfK Custom Research North America, has launched the eStarch Ad Readership service, which uses new metrics to measure a print ad's impact on motivating consumer purchase behavior. More

Future Foundation Promotes Clark to Lead Insight Roll Out

Oct 5 2007

In London, consumer agency Future Foundation has promoted Barry Clark to a new role to lead development of its new global insight program. More

Sri Lanka Brand Ratings Launched

Oct 2 2007

The Sri Lankan arm of brand evaluation and strategy firm Brand Finance has launched its 'Brand Ratings' scheme, which enables brands to benchmark themselves against top performing competitors. Partner TNS Lanka will provide the research component. More

comScore Tool to Aid Search Marketing ROI

Oct 1 2007

Online measurement firm comScore has launched comScore Marketer, an interactive search intelligence service helping clients to benchmark against competitors and optimize ROI from their search marketing. More

Ad Agencies to Collaborate on Research

Sep 28 2007

US network NBC Universal has taken the first steps towards establishing a new council of ad agency research, strategy and media buying executives commissioning primary research of mutual benefit. More

Two Health Launches for Nielsen

Sep 28 2007

The Nielsen Company has announced the launch of two new services from its NielsenHealth operation: Diabetes*Buzz(TM) and Healthcare Marketing Mix. More

Experian Launches Consumer Insight Platform

Sep 24 2007

Experian Research Services (ERS) has unveiled a platform providing local media, agency and advertiser sales and marketing professionals with detailed information about US consumers at the local market level. More

Berlin Game for GMI

Sep 17 2007

Software and panels firm GMI has taken the opportunity of the ESOMAR Annual Congress in Germany to launch a new online Gamer Panel, developed in partnership with leading video game web site GameSpot®. More

UK Health & Wellbeing Syndicate Launched

Sep 13 2007

In the UK, research consultancy Insight Engineers has launched a syndicated health and wellbeing study which seeks to uncover consumers' awareness of and attitudes towards a healthy lifestyle. More

RI Launches New Tools to Glean Shopper Insights

Sep 11 2007

In the US, Research International has developed a new suite of research tools to identify the point at which shoppers become consumers and pinpoint ways to influence them in-store. More

Nielsen Gets French Supermarket Data Deal

Sep 7 2007

Nielsen's FMCG analytics unit Decisions Made Easy (DME) has partnered with France's first online supermarket Telemarket. The retailer's consumer profile data will be used to help suppliers gain an insight into the online supermarket sector. More

Arbitron Admits Errors, Promises Bill Reduction

Sep 7 2007

Following complaints from clients about the audience measurement firm's failure to meet in-tab sample sizes in Houston and Philadelphia in July, Arbitron has issued a client letter committing to issue 'sample guarantees' from 1 October 2007. More

Nielsen Launches Store Explorer

Sep 6 2007

Nielsen has launched another new product integrating data from two or more of its existing sources. Web-based 'Store Explorer' examines retail store conditions and their impact on brands and categories, using information from up to four other services. More

TNS to Set Up TV Viewing Panel in South Africa

Aug 30 2007

TNS Research Surveys is to design, recruit and manage a new viewing panel of 3,500 South African households equipped with digital satellite TV. More

Phoenix Launches Research Fusion Tool

Aug 30 2007

In the US, Phoenix Response Marketing has introduced Optimizer Overlays, a new tool combining market research with marketplace and individual customer data. More

LINK Enhancement Promises More Rounded View

Aug 28 2007

Millward Brown has enhanced its LINK(TM) suite of advertising research tools to help advertisers understand the overall effect of their multimedia communications. The new LINK360 tools will help to measure the impact of online video, blogs, print, TV, radio, outdoor and online campaigns. More

Nielsen and Cognos Ink Multi-Year Deal

Aug 28 2007

Nielsen has signed an agreement with business intelligence (BI) and performance management firm Cognos, to use its Cognos 8 Business Intelligence software to deliver integrated information services to its clients and accelerate the growth of its Nielsen Answers(TM) solution. More

Sports and Leisure Research Partnership

Aug 28 2007

In the US, BIGresearch has partnered with retail marketing consultancy The Gluskin Townley Group (GTG) to develop a series of reports on purchasing trends, consumer intentions and actions for the sporting goods, specialty outdoor and specialty bicycle sectors. More

Annual Consumer Survey for Papua New Guinea

Aug 24 2007

Papua New Guinea (PNG) is to get its 'first' annual syndicated research study, courtesy of Starfish Research (Asia-Pacific). More

MrWeb Partners with MRA

Aug 23 2007

MrWeb has announced a partnership with the US-based association MRA (Marketing Research Association). The deal aims to give MRA members access to daily updates of global news and job vacancies while promoting MRA's services and programs to readers of Daily Research News. More

DisplaySearch to Track DVDs and Smaller Screens

Aug 20 2007

Flat panel technology specialist DisplaySearch is to begin tracking the DVD sector, and has hired Paul Erickson to lead this unit. Takao Tsukahara also joins, with a remit to expand the firm's research into small and medium display markets. More

Launch for Online IT Market Info Source

Aug 20 2007

London-based Infiniti Research has announced the launch of TechNavio, a broad online business intelligence database for IT industry sales and strategic planning teams. More

Pay-As-You-Go Analytics Launch

Aug 20 2007

US-based web analytics firm Compete, Inc. has today launched a pay-as-you-go resource for search marketing data, Compete Search Analytics(TM). More

Consumer Opinion Feeds Online 'Goodwill Meter'

Aug 17 2007

New web site Sutori.co.uk has been launched to offer British consumers a real-time measure of opinion about companies and their brands, and enable them to 'take the pulse' of a brand before committing to buy. More

Lightspeed Begins Global Mobile Survey Roll-Out

Aug 14 2007

Lightspeed Research has begun the roll-out of a global service offering consumer surveys via mobile devices, with initial launches in Great Britain and Australia. The firm says it plans to expand into the US and other countries in Europe and Asia Pacific over the next few months. More

IRI Gets In Step with Wal-Mart

Aug 14 2007

Retail analysis specialist Information Resources, Inc. (IRI) has announced an extension to its relationship with Wal-Mart Stores, Inc., creating a range of consumer panel services based on the consumer giant's customer segments. More

Checkout Survey System for Co-op

Aug 14 2007

UK convenience store chain Co-op Group is to conduct customer satisfaction surveys at the point of sale using its EPOS system. More

Normative Database for Pharma Launches

Aug 7 2007

Synovate Healthcare has launched a normative database covering 279 pharmaceutical brands that entered the UK market between 1987 and 2006. The tool covers key metrics such as sales force coverage and visits, spontaneous brand awareness and prescribing. More

Segmentation Launch Links Nielsen Services

Aug 3 2007

Nielsen this week announced a new service offering clients insight into the media habits of specific demographic segments. The service combines elements of Nielsen's NPOWER TV ratings analysis tool and the PRIZM NE lifestyle segmentation product offered by its subsidiary Claritas. More

OTX Adds Russian, Chinese Film Trackers

Aug 2 2007

OTX (Online Testing eXchange) has announced the expansion of its International Film Tracking service to cover Russia and China, giving clients weekly reports on consumer awareness of and interest in feature film releases. More

NetRatings and MRI to Report Integrated Media Use

Jul 31 2007

In the US, Nielsen//NetRatings and Mediamark Research (MRI) have joined forces to launch a single-source database of print and online media usage called Net//MRI. More

China Office and Tracker Launch for NPD

Jul 26 2007

Retail information provider The NPD Group has opened a Beijing office and launched a service tracking sales of prestige beauty products in China, covering the fragrance, make-up, and skincare businesses. More

BIGresearch and Televisa Explore Hispanic Market

Jul 24 2007

US-based online market intelligence firm BIGresearch has teamed up with Hispanic magazine company Televisa Publishing to provide marketers with in-depth information about the Hispanic market. More

Vovici Launches Integrated MR Tool

Jul 24 2007

Enterprise Feedback Management (EFM) provider Vovici has added a new market research tool to its EFM Community product, exploiting its experience working with Nielsen on its Homescan panel. More

Livra Launches Eight New Latin American Panels

Jul 24 2007

Online MR supplier Livra Panels has added eight new Latin American panels to its existing six, and says it can now reach more than a million active Spanish and Portuguese-speakers. More

IRI to Track Convenience Store Sector

Jul 23 2007

In the US, Information Resources, Inc. (IRI) has launched its 'AllScan Convenience Store Tracking' service, to provide scanner-based point-of-sale data across the convenience store market. More

Nielsen Launches 'Out Of Stock' Tool

Jul 13 2007

Nielsen owned analytical software firm Decisions Made Easy (DME) has released a software tool that enables consumer goods manufacturers to pull data directly from retailers to help them manage in-store product availability. More

GfK Launches Face-To-Face Hispanic Research Programme

Jul 12 2007

GfK Consumer has launched a new regular survey of 'unacculturated' Hispanic Americans, whom it defines as 'not yet assimilated completely to their adopted country'. Around two fifths of the 42 million Hispanics living in the US are said to meet the definition. More

MarketTools Launches Shopper Insight Solution

Jul 11 2007

In the US, MR firm MarketTools has launched 'Shopper Impact', which combines virtual shopping technology, advanced research methods and dashboard reporting to provide manufacturers with insights into retail consumer behaviour. More

IRI Extends Branding Study, Backs Role of TV Ads

Jul 10 2007

Retail information giant Information Resources, Inc. (IRI) is to extend its major syndicated study of brand drivers, the Long-Term Drivers Consortium, into a second phase. Results from the first phase provide good news for TV advertising, as does a separate GroupM study released this week. More

Travel and Leisure Panels Launched

Jul 10 2007

Research Now has announced two new specialist UK panels, covering business and leisure travel habits; and sports and leisure, respectively. More

New Orleans Gets Its Ratings Back

Jul 6 2007

Nielsen Media Research has released the first electronic TV ratings for New Orleans since Hurricane Katrina struck in 2005, but ad agencies and advertisers will have to wait another two weeks before they can see them. More

Dipsticks Ups Sticks, Launches Travel Research Practice

Jul 6 2007

North of England-based Dipsticks Research will move to new offices in the Autumn to accommodate rapid growth; and has launched Radar, a new travel and tourism consultancy to track travellers' perceptions both before and during their holidays. More

Sony to Share Game 'Census' Data with Nielsen

Jul 2 2007

The Nielsen Company and Sony Computer Entertainment America Inc. (SCEA) are to develop a new measurement system for game network advertising, with Nielsen given access to the games giant's user data. More

New Package Links Marketers to Mothers

Jul 2 2007

In the USA, MarketTools, Inc. has announced the availability of a research solution for marketers targeting mothers, the 'Moms Insight Network'. The system combines input from the online conversations of millions of 'moms', an online community and a quarterly survey of 500 respondents. More

Consortium to Assess Video Ad Impact

Jun 29 2007

Rich media and digital video technology provider, EyeWonder is to lead a research consortium to analyse consumer perception of video-based advertising; research for the project will be managed by online MR firm InsightExpress. More

Chinese Consumer Confidence Index Launched

Jun 28 2007

Financial information provider Xinhua Finance Limited (XFL) has launched a new barometer of Chinese consumer outlook, compiled by financial and consumer tracker eziData. More

Nunwood Videos to Probe the Shopper's Subconscious

Jun 26 2007

UK-based agency Nunwood has added in-store video observation to its shopper insight offer, with the aim of more effectively evaluating subconscious behaviour traits. More

Nielsen EDI Expands with International Movie Market

Jun 25 2007

Box office measurement division Nielsen EDI has expanded its coverage to include Japan and South Korea, the two largest box office markets in Asia. More

Office Supplies Tracker for NPD

Jun 22 2007

The NPD Group has launched a point-of-sale tracker for office supplies superstores, covering the USA's three major office superstore retailers; Staples, Office Depot, and Office Max. Perry James will lead the unit as Director of Office Supplies. More

GfK to Track Shady Dealing

Jun 21 2007

GfK has launched a new monthly panel to track sales of sunglasses across Britain; a market which was worth £19.1 million between Jan - April 2007, with April accounting for 44% of these sales. More

Site Assessment Service to Help Retailers Find Their Forte

Jun 15 2007

UK-based retail analysis specialist Cartogen has launched a service promising to make preliminary analysis of potential new sites 'effective and affordable' for smaller businesses such as shops, bars, cafes, restaurants, health clubs and salons. More

Terapeak Launches Latest eBay Stats Tool

Jun 14 2007

eBay-endorsed research and data mining firm, Terapeak, has launched a free package providing auction sellers with reports on keywords and products. More

First Outdoor Media Measurement Tool Launched in India

Jun 13 2007

India's first syndicated audience measurement system for outdoor media has been launched by The Media Research Users Council (MRUC) and Hansa Research in the shape of the Indian Outdoor Survey (IOS). More

Middle East Consumer Confidence Index Launched

Jun 12 2007

Polling firm YouGovSiraj has launched a new consumer confidence index for the Middle East, in partnership with Dubai-based job site, Bayt.com. More

ORC Launches 'Out of the Box' Technique in US

Jun 11 2007

Opinion Research Corporation (ORC) has rolled out its Out-of-Box-Experience (OoBE) research service in the States to allow clients to view firsthand how their customers react to a new or existing product from the moment that they receive and open the box. More

Nielsen Improves Reporting Capability

Jun 8 2007

Nielsen has launched a marketplace intelligence reporting service called Enterprise Reporting, available through the Nielsen Answers web-based portal. More

NPD Launches Accessories Tracking Service

Jun 7 2007

Consumer and retail information provider, The NPD Group, has launched the Accessories Market Tracking Service to understand consumer purchasing habits across a broad range of accessories. More

Nielsen to Track Mobile Media Use from July

Jun 6 2007

Nielsen will launch the first product under its new Nielsen Wireless brand, Mobile Vector, in the US next month. The launch marks a major move by the measurement giant into coverage of mobile media consumption. More

TNS Unveils Marketing Investment Measurement Tool

Jun 6 2007

TNS has launched a new survey tool, Revenue Growth Manager (RGM), to help clients evaluate which marketing investments are likely to reap brand revenue growth. More

Nielsen Sports to Track Shopping by Olympics Fans

Jun 6 2007

In a week when one particular Olympic brand – the peculiar new London 2012 logo – has dominated many headlines, Nielsen Sports is expanding its FANLinks(TM) service to identify where Olympics fans shop and which brands they buy. More

India's TAM Moves Beyond TV

Jun 4 2007

Indian media researcher TAM has moved into radio measurement, citing rapid growth in advertising in the sector, and is also considering an out-of-home service. More

UK Debut for Synovate Media Model

Jun 4 2007

Synovate UK has launched a media research offering based on the consumer motivation model developed by the global group's Censydiam practice. The company plans to roll out the offer across Europe and Asia. More

Synovate Rebrands Division as New Tools Launch

Jun 1 2007

Synovate has introduced a suite of market potential models and simulators known as MVP – Market Value Potential; and has renamed its specialist Product Design & Development division 'MarketQuest'. More

Maktoob Expands Team and Offer

May 30 2007

Maktoob Research, an online specialist with offices in Dubai and Amman, will run a monthly online omnibus survey of 500 adult consumers in the UAE, Saudi Arabia, Jordan, Egypt and Morocco. More

Kline's New Model Gets Under the Skin

May 30 2007

NJ-based management consulting and market research firm Kline & Company has announced a new interactive database and an analytical model, designed to give clients more in-depth understanding of the personal care industry. More

Research Now Launches NZ Panel

May 29 2007

Online agency Research Now has launched a proprietary research panel to gather consumer opinion in New Zealand. More

Nielsen and Phoenix Multicultural Launch Hispanic Panel

May 22 2007

Nielsen has partnered with research firm Phoenix Multicultural, to launch a national Homescan Consumer Panel which will tap in to the $1 trillion Hispanic consumer market. More

Former Harris Exec Launches Consultancy

May 21 2007

Scott D. Upham, formerly a Senior VP at Harris Interactive, has started his own market research and management consultancy, Valient Solutions, based in Rochester, NY. He has worked in the automotive sector for much of his two decades in MR. More

Online Concept Tester Launched

May 18 2007

In the US, MRSI (Marketing Research Services, Inc.) has launched Concept Highlighter (SM), an online concept testing tool enabling respondents to react directly to visuals. More

Major Brand Management Launch for Nielsen

May 17 2007

The Nielsen Group has launched Brand3 – 'Brand Cubed' – linking retail market measurement data, household panel information and customised survey results to provide clients with a holistic perspective of a firm or product's brand equity. More

Babel Rolls Out New Gameplay Testing Service

May 17 2007

Babel Media, a quality assessment outsourcing company for games developers, has launched a new international gameplay testing service. More

Hispanic Ad Tracking System Launched

May 17 2007

New York-based news and analysis firm, Portada, has launched a data driven print ad-tracking system that enables users to identify Hispanic marketing spend. More

New Ad Metrics Service Links Spend and Response

May 15 2007

California-based TV ad technologist REVShare has announced the launch of CPA Metrics, a service promising to link ad spend with actual consumer responses like phone calls and site visits. More

Roll Out for NielsenConnect

May 14 2007

Nielsen has launched the first suite of products under its much-heralded NielsenConnect banner, integrating information from dozens of its collection, analysis and reporting services. More

Nielsen and Experian Launch Joint CRM Solution

May 14 2007

Nielsen and Experian Marketing Services have announced a new CRM solution to help consumer packaged goods (CPG) companies understand consumer purchasing behaviour and measure response to campaigns. More

Nielsen Rolls Out In-Store Measurement

May 8 2007

In the US, the Nielsen Company and the In-Store Marketing Institute have begun the expansion of their in-store measurement service, known as P.R.I.S.M. (Pioneering Research for an In-Store Metric), to encompass all forms of merchandising activity. More

Northern Expansion for Strategic Vision

May 4 2007

Consultancy firm Strategic Vision has added a Canadian unit to its existing teams in the USA and Russia. StrategicVision Canada will be led by new hire Margo Jay, whose association with the firm began more than 15 years ago as a client. More

New Division to Probe 'Modern Mom Market'

May 3 2007

US-based online tips and advice publisher Modern Mom has formed an Insights & Action division to delve into the key drivers of the 'mom market'. Its products have been developed with the help of MR consultancy, Noesis. More

Red Herring Launches Technology Research Division

May 2 2007

Californian high-tech business publisher Red Herring has launched a research division. The new unit will provide analysis of five sectors: CleanTech (green technology), life sciences, comms, IT and consumer technologies. More

Arbitron Puts e-Diary On Hold as Return Rate Falls

Apr 30 2007

Media ratings firm Arbitron has decided to suspend its recently launched e-Diary, which was trialling in markets where introduction of its PPM system is not imminent. More

IRI Expands BehaviorScan® Ad Testing Capabilities

Apr 30 2007

Consumer, shopper and retail market intelligence agency IRI has opened its new BehaviorScan media testing studio in Colorado, USA, where retailers and manufacturers will be able to test the impact of their TV ad strategies. More

Restaurant Analyst Puts New Tracker on the Menu

Apr 25 2007

Restaurant market intelligence provider, Restaurantchains.net, has developed an analytical research system called RCO2000 to track and compare growth among US and Canadian restaurant chains. More

UK Launch for Broadcast Keyword Search

Apr 10 2007

UK-based Sports Marketing Surveys Ltd has launched mediatrak, a new service giving subscribers instant access to TV and radio clips mentioning their brand, sport or other key words of their choice. More

Fast Feedback from Fifty Pluses

Apr 4 2007

Leeds-based agency Quaestor is to launch a branded qualitative panel of 50 to 65 year olds, 'Think 50', combining a focus group format with an omnibus approach to client buy-in. Two sessions of two hours each will be held on the first Tuesday of each month, beginning on 1st May. More

Radio's Online Independents Get Arbitron Umbrella

Mar 29 2007

In the US, Arbitron is to provide measurement data for a network of independent online radio stations, in aggregated form, to help open up online broadcasting to advertising dollars. The move has been orchestrated by Ronning Lipset Radio, which also represents broadcasters such as AOL Radio, Live 365, and Yahoo! Music's LAUNCHcast. More

Nielsen Offers 'Complete Coverage' of Category Data Sources,70785

Mar 29 2007

Nielsen's consumer goods analytics unit Decisions Made Easy has launched 'Nielsen Complete Coverage', an online application which it claims provides 'a more robust and reliable analysis' of markets and category performance. More

Mobile Measurement Partnership

Mar 23 2007

US-based telecoms and mobile media researcher Telephia has announced a technology agreement with software firm Penthera Technologies, to track and measure consumption of content on mobile phones and other wireless devices. More

Nielsen Tools Up with Two Launches

Mar 21 2007

The Nielsen Company has announced the launch of a new web-based software tool for evaluation of past and present product placements; and the integration of consumer purchasing behaviour into its multi-country Global Track analysis tool. More

New Nielsen Solution Builds On Wal-Mart Relationship

Mar 15 2007

The Nielsen Company has announced a new category management solution for suppliers of Wal-Mart, for whom it is the sole provider of consumer panel services. The new package combines Nielsen's Spectra consumer segmentation and targeting with its Decisions Made Easy sales tracking software. More

PubTrack(TM) to Probe Consumer Book Buying Behaviour

Mar 9 2007

US publishing industry resource and intelligence firm R.R.Bowker has unveiled PubTrack Consumer, a service providing publishers and retailers with data on consumers' book purchases, combined with demographic and behavioural profiles. More

Clear Channel Jumps Aboard as PPM Boat Sails

Mar 8 2007

Arbitron has today begun its March survey period for radio ratings in Philadelphia – the first to rely on the firm's PPM technology - with recalcitrant media giant Clear Channel on board. Clear Channel had earlier refused to join the new system but signed a multi-year deal just in time for the change. More

AdRelevance Expands in Asia Pacific

Mar 6 2007

Internet audience measurement and analysis firm, Nielsen/NetRatings, will expand its online advertising measurement service AdRelevance in Singapore, Hong Kong and New Zealand in the third quarter of 2007. More

Nielsen Launches Consumer & Shopper Insights Suite

Mar 1 2007

ACNielsen Homescan & Spectra – the Nielsen unit that examines shopper attitudes – has unveiled its new Consumer & Shopper Insights Suite, promising in-depth syndicated analysis of actual consumer buying behaviour. More

comScore and IRI Launch Panel and Media Tools

Feb 27 2007

Retail analysis giant Information Resources, Inc. (IRI) has partnered with comScore Networks to create an Internet tracking panel, along with support solutions to provide Internet media buying and planning tools for CPG clients. More

TNS to Manage Kiwi Set-Top Box Panel

Feb 27 2007

SKY Television has partnered with TNS and pay TV solutions provider NDS to launch a new audience measurement service, based initially on a panel of 6,500 viewing households. More

Keeping TABs on Outdoor Eyeballs

Feb 23 2007

In the US, the TAB (Traffic Audit Bureau for Media Measurement) is developing a new integrated audience measurement system for outdoor advertising, with the help of agencies GfK Custom, MRI, Telmar and Transearch. The system promises groundbreaking data on numbers likely to see a given ad. More

TNS Buy Leads to Shopper Insights Launch

Feb 19 2007

TNS has acquired US shopping behaviour specialist Sorensen Associates for an undisclosed sum, and created a global practice, TNS Retail and Shopper Insights. More

Predictive Tool to Drive Mobile Ad Campaigns

Feb 13 2007

A US-based company claims to have released 'the first mobile advertising platform that can intelligently predict and influence consumer behavior'. Enpocket 6.1 offers operators and publishers the ability to put their consumer data to immediate use for sales and marketing purposes. More

Nielsen Announces Integrated Set Top Box Service

Feb 12 2007

Nielsen has announced the consolidation of its digital television set top box measurement activities into a new service, Nielsen DigitalPlus. The system will take data from both cable system operators (MSOs) and satellite providers and integrate it with other Nielsen information. More

Mintel Adds Video

Feb 12 2007

UK research publisher Mintel is to spice up its reports with video from MR specialist Vox Pops International. The new partners say the clips will 'illustrate selected trends identified in the report' and allow subscribers 'to see the consumer perspective for themselves'. More

US Arrival for AGB Nielsen's Arianna

Feb 6 2007

Nielsen Media Research has released the Arianna(TM) television ratings tool in the US. NMR says the tool, which is already in use in 30 other countries across four continents, will enable local clients to 'move into the arena of desktop data analysis'. More

Nielsen and Arbitron Push for Apollo Completion

Feb 2 2007

Partners Arbitron and The Nielsen Company have formed a company to oversee the completion of 'Project Apollo', the single-source, national research service based on the former's Portable People Meter system and the latter's Homescan technology. More

Launch of Bellview Mobile

Feb 1 2007

MR software firm Pulse Train is the latest to announce a mobile survey solution. A partnership with Embrace Mobile will bring the Bellview® data collection suite to mobile phones. More

GfK Launches Mobile Content Research Firm

Jan 30 2007

GfK and entertainment sales data firm Media-Control, have announced the formation of a joint venture, GfK M², to track mobile content sales. The company will get its data direct from content and network providers, and hardware and component manufacturers. More

Houston: We No Longer Have a Problem

Jan 29 2007

Arbitron has won Media Rating Council® (MRC) accreditation for its Portable People Meter(TM) radio ratings data in Houston, after a tough two-year process which has seen deadlines pushed back and plans changed for the audience measurement firm. More

Acxiom and I-Behavior Forge Partnership

Jan 17 2007

Database giant, Acxiom Corporation and database marketing services company I-Behavior, have linked up to offer in-depth and localized data on consumer purchasing behaviour to multi-channel retailers. More

New Leisure and Travel Practice for ACNielsen China

Jan 15 2007

ACNielsen has announced the establishment of an Industry Practice Group (IPG) for Leisure and Travel research in China, led by Dr. Grace Pan. The firm says it will 'aggressively expand' its services for the country's travel and leisure sectors, with tracking and in-depth analysis. More

YouGov Adds Arab Omnibus and Organisational Consulting Wing

Jan 11 2007

YouGov has hired Dr. Andy Brown as Director leading a new Organisational Consulting offer. Meanwhile its Middle Eastern subsidiary YouGovSiraj has announced an online Omnibus Service covering the UAE, Saudi Arabia, Syria, Morocco and Egypt. More

Senior Players Join NPD to Lead New Initiative

Jan 10 2007

Consumer and retail information firm, The NPD Group, has employed three senior executives to spearhead the sale and support of its new market-level point-of-sale data. Frank Racioppi joins as VP, Emil Martinez as VP of Business and Product Development, and Sheri McKee in the role of Product Director. More

New Tool to Aid Product Development

Jan 5 2007

Market research supplier, Mintel, and retail and consumer information provider, Information Resources Inc (IRI), have paired up to launch a new tool which they claim could reduce the cost of new product development by up to 80%. More

Measurement Split Worries Radio Ad Industry

Jan 3 2007

With eight days to go until Arbitron launches its first PPM service in Philadelphia, two groups representing more than a quarter of the market's radio ad spend are still not on board. Media agency comments suggest the problems may jeopardise all radio ad buying in the market. More

New Nielsen Classification to Debut in Middle East

Dec 21 2006

ACNielsen has announced a new classification system for the Middle East and North Africa region. The Living Standards Measurement (LSM) system will initially be introduced in Saudi Arabia, the UAE, Morocco and Egypt. More

Up To 4,000 Jobs to Go in VNU 'Transformation'

Dec 18 2006

VNU has begun what it calls a 'major corporate transformation' including the phasing out of its existing group structure and the cutting of up to 4,000 jobs in 2007. NMR CEO Susan Whiting is promoted to a new group-wide EVP role while Frank Martell and Steve Schmidt will leave the company. More

Telephia Targets Mobile Broadcast Measurement

Dec 12 2006

Mobile media researcher Telephia has announced it will partner with software firm Roundbox, Inc., to develop on-device audience measurement for mobile broadcast applications, including television, using technology on the subscriber's handset. More

Nielsen Accepts Dual Ratings Approach

Dec 11 2006

Nielsen Media Research has agreed to develop its TV ratings along two lines, following a meeting last week with more than 100 clients. Parallel with the development of more flexible minute-by-minute data, the firm will offer a simpler 'average commercial minute ratings' service. More

Polimetrix Adds to YouGov Cauldron

Dec 8 2006

UK success story YouGov plc is hoping to use its magic formula in the US: today it announced it has acquired a 32% shareholding in Polimetrix Inc., an online political and social research agency founded in 2004 by Stanford Professor Douglas Rivers. More

VNU Follows Consumer... In-Store

Dec 6 2006

VNU and partner the In-Store Marketing Institute are to launch a global service measuring customers' in-store influences and purchasing decisions. The service will be offered by Nielsen In-Store, a new unit within the recently announced NielsenConnect, which aims to 'follow the consumer'. More

Media Maven Mandel Joins VNU to 'Follow the Consumer'

Nov 29 2006

Jon Mandel, one of the highest profile media buyers in the US, has joined VNU as CEO of newly formed business unit, NielsenConnect. More

Convenient Arrangement for Nielsen

Nov 29 2006

In the US, ACNielsen has announced a long-term alliance with NACS (the National Association of Convenience Stores), designed to provide comprehensive analysis of sales data for the convenience and petroleum market. More

Evangelical Synovate Unveils New Model

Nov 28 2006

Synovate has announced with considerable fanfare the forthcoming launch of a new modelling system which it claims will be 'the first to accurately predict what people will buy.' The Brand Value Creator is the brainchild of Jan Hofmeyr, co-creator of The Conversion Model, who joined the agency in the spring. More

Web Analytics Tool Upgraded

Nov 23 2006

WebTrends, the web analytics company, has just launched the latest version of WebTrends Marketing Warehouse(TM), helping marketers to link customers' online actions with their offline profiles from demographic, psychographic and geographic data. More

New Timetable, Client for Arbitron's PPM

Nov 20 2006

Arbitron has updated its rollout schedule for the PPM ratings service, pending settlement of two outstanding issues with the Media Rating Council's audit committee. Meanwhile Interep, the US's largest independent national radio representative, has signed up to use the PPM service when launched. More

First Agency Client for New TNS Set Top Box Service

Nov 17 2006

TNS Media Research has signed up a first agency client for its new digital audience measurement service based on anonymous set top box data. Media and communications agency Starcom USA will receive information from 300,000 digital subscribers in LA. More

Nielsen Date for VOD Launch

Nov 16 2006

Nielsen Media Research (NMR) will launch a service to measure nationally distributed Video On Demand (VOD) content, on December 11th. The service will use the National People Meter sample used for television ratings, and 'watermark' content for detection by its new Active/Passive meter. More

Smart Cell Phone Partners Press On with Testing

Nov 9 2006

Audience measurement partners Ipsos and The Media Audit have this week confirmed that they will start installing encoders for their phone-based measurement system in Houston radio stations in December, and will conduct an 'Expert Witness' test the same month, to help validate the methodology. More

Boomers Broken Down

Nov 9 2006

Marketers and advertisers generally fail to properly segment and target the Baby Boomer generation, despite their awareness of its high purchasing power, according to Chadwick Martin Bailey (CMB). The Boston-based MR firm released its own five-segment analysis this week. More

comScore Upgrades Media Planning Tool

Nov 8 2006

Online measurement specialist comScore Networks has launched Plan Metrix, an upgraded version of its media planning tool AiM (Audience insight Measures). comScore says the new tool offers 'improved usability and broader insight into consumer preferences'. More

New ACNielsen Service to Track Products in US

Oct 31 2006

ItemFinder, a new web-based service designed to satisfy customer "where to buy" needs for specific products, has been launched this week by ACNielsen in the US. The service provides access to over 38,000 stores across the food, drug, mass, dollar, and liquor channels. More

Publishers Offered Research Advice and Discounts

Oct 20 2006

In the UK, the Association of Publishing Agencies (APA) has launched a research service to encourage bespoke research by members into the effectiveness of customer magazines. In addition to its own information, the APA INSIGHT service offers access to discounted research via a roster of five agencies. More

New NMR Division Launches Video Game Ad Metrics

Oct 19 2006

Audience measurement specialist Nielsen Media Research has a new division, Nielsen Wireless and Interactive Services, headed by VP Jeff Herrmann; and has announced the launch of GamePlay Metrics, a new rating service for video games. More

LPMs for Five Cities in 2008, Says Nielsen

Oct 19 2006

Nielsen Media Research has announced that its Local People Meter (LPM) technology will be launched in the five key centres of Phoenix, Minneapolis, Cleveland, Miami and Denver, in 2008. More

Nielsen Names Nearly Ninety

Oct 17 2006

Audience measurement giant Nielsen Media Research has established five new Client Advisory Committees, consisting of almost 90 senior clients, to guide the company's Anytime Anywhere Media Measurement (A2/M2) initiatives, aimed at moving measurement into the integrated media age. More

Media Consumption Study Launched

Oct 17 2006

News of another advisory body established by Nielsen Media Research: the Council for Research Excellence, the firm's independent forum established last year, is commissioning a pilot study on consumption of traditional and emerging video platforms inside and outside the home. More

Launch of Monitor for Japan's Online Ads

Oct 16 2006

Nielsen//NetRatings has launched its online advertising measurement service, AdRelevance, in Japan. Initial results show a market worth 19.2 bn Yen or US $160m for display ads in September, with beauty the highest spending sector and Vodafone-Softbank the top advertiser. More

GfK Gets Finance, Debuts Home Shopping Service

Oct 13 2006

GfK has announced that, with the integration of NOP World running well and reduced net debt, it has arranged syndicated credit facilities of EUR 430 million and US$ 170 million. The Group has also launched a home shopping tracker, covering orders made through the Internet, digital TV, mail order and the post. More

Scarborough Adds Mall Audience Data

Oct 13 2006

Scarborough Research and Arbitron have announced the launch of a new data set giving detailed information about mall shoppers in the US. The Scarborough Mall Shopper Audience data will be integrated with reach and frequency models for mall ads and promotions. More

Major Launch for New Product Specialist BASES

Oct 12 2006

New product development consultant ACNielsen BASES has this week launched introSCAPE(TM), described by President Mitch Barns as 'the most significant improvement we've made to our core services in years.' The analytical framework is based on a proprietary model that describes the process by which consumers adopt new products. More

Evolutionary Tool from Ipsos

Oct 11 2006

Ipsos Insight has released 'Line Evolution' a proprietary tool aimed at helping consumer products manufacturers make better decisions about which products to include in their product lineups. More

January Launch for Student Audience System

Oct 10 2006

Nielsen Media Research has announced a start date - January 29, 2007 – for the inclusion of students at college in National People Meter (NPM) audience estimates. The system, known as 'Extended Home viewing', is part of the firm's drive to 'measure television viewing wherever it occurs.' More

Mobile Survey Solution Launched

Sep 28 2006

In the US, MarketTools has announced the launch of a fully-integrated mobile phone-based market intelligence solution, MarketTools Mobile, allowing live data collection and rapid access to up-to-date results via a web portal. More

NPD Bags New Territory

Sep 27 2006

US-based provider the NPD Group will launch what it says are the industry's first comprehensive tracking services for the country's accessories business, in the first half of 2007. Products covered will include bags and luggage, watches, jewellery, sunglasses and small leather goods. More

Arbitron Defers Satellite Radio Measurement

Sep 26 2006

Arbitron has further postponed its reporting of individual satellite radio channels and HD radio, pending more work to develop standards. It has also announced the inclusion of public and non-commercial radio stations in its local market ratings reports, beginning with the Fall 2006 release. More

Alliance to Send Disabled Mystery Shoppers

Sep 22 2006

GfK Mystery Shopping and disability consulting firm Butler New Media this week announced a joint venture giving GfK clients access to Butler's ABILITY Mystery Shopping Panel. The result is claimed to be 'America's first national panel for individuals with disabilities'. More

IRI and TiVo Link DVR Viewing and Sales

Sep 20 2006

Digital video recorder (DVR) pioneer TiVo Inc. has continued its recent spate of research-related announcements with news of a partnership with US retail info giant IRI. The IRI TiVo Consumer Insights Suite will link DVR consumer viewing patterns with subsequent product sales. More

Italian Panel Firm Aims for European Presence

Sep 19 2006

Italian online research specialist Nextplora is the latest in the booming sub-sector to announce international expansion. The Milan-based company has launched sites in English, French, German and Spanish and will offer analysis and advice covering Europe's five largest economies. More

Starfish Launches Virtual Concept Testing Tool

Sep 18 2006

Starfish Research & Strategy has launched BluRay Select, a virtual concept testing tool for new product development, allowing consumers to interact with three dimensional concepts or prototypes. More

Hungary Panel for Research Now

Sep 14 2006

Online specialist Research Now has added a Hungarian panel to its range, brining its total international coverage to 20 countries. More

DIRECTV Taps TNS Media for Interactive Subscriber Info

Sep 14 2006

TNS Media Research has entered an agreement with US digital television service provider DIRECTV, Inc. to launch audience measurement services that will focus on the latter's interactive subscriber households. More

Upgraded PPM to Track Unencoded Stations

Sep 12 2006

Arbitron is field testing the addition of an audio matching capability to its Portable People Meter (PPM) which would allow it to track the audience of radio stations that choose not to encode their signals. Existing PPMs can be upgraded over a phone line. More

First AdRelevance Figures for China Show Online Boom

Sep 7 2006

Nielsen//NetRatings has published the first results from its newly launched AdRelevance online ad tracking service in China. Results show the country's computer, automotive and FMCG industries investing heavily in online advertising, and a dramatic growth in overall spend. More

Power Info to Fuel Used Car JIT System

Aug 25 2006

J.D. Power and Associates' Power Information Network (PIN) has announced a strategic alliance with Driveitaway, a web-based remarketing company providing profiles of used fleet and leasing cars. The deal uses PIN's daily vehicle retail transaction information to provide dealers with a 'Just-In-Time' (JIT) stock system. More

MRI Adds to Segmentation Options

Aug 18 2006

US provider Mediamark Research (MRI) has announced six new segmentation analyses based on consumer attitudes. The six use buying styles, investing, banking, cooking, eating and technology to divide the public into groups such as 'Swayable Shopaholics', 'Conscientious Consumers', 'Tech-Splorers' and 'Tech-Sploiters'. More

DecisionPoint Brings Shelf to Life

Aug 17 2006

New product forecasting and consulting specialist BASES has launched DecisionPoint, a tool which models key market factors in the context of a simulated retail shelf, in order to estimate consumer response to a wide variety of marketplace scenarios. More

BMRB Surveys European Elite

Aug 10 2006

BMRB has launched TGI Europa Elite, a survey identifying upmarket European consumers, using a sample of 40,000 adults across France, Germany, Great Britain and Spain. Separately, the firm has also announced a new version of its Compose channel planning tool. More

Rollout Plans for Smart Cell Phone System

Aug 9 2006

Audience measurement partners Ipsos and The Media Audit have announced the market rollout plan for their Smart Cell Phone system. If the method is selected by the radio industry, a full market test in Houston would be followed by launches in New York, LA and Chicago, with plans to roll out 12 markets in 2007. More

Launch of Brand Testing Suite

Aug 9 2006

Indiana-based ad research firm ARSgroup has launched a suite of online solutions for brand assessment, ARS Impact(sm), designed to merge the best from current industry copy testing systems into one solution. More

YouGov to Debut Middle East Brand Index

Aug 7 2006

Fresh from its purchase of Dubai-based Siraj, YouGov has announced plans to introduce a comprehensive brand indexing scheme for the Middle East region, based on the successful UK system. More

TiVo Launches Research Unit

Jul 31 2006

Digital TV and DVR pioneer TiVo Inc. has announced the creation of a research division, TiVo Audience Research and Measurement (ARM). TiVo ARM will offer advertisers and advertising agencies second-by-second data and analysis on DVR viewing of advertising content. More

Global Loyalty Unit for Nielsen

Jul 28 2006

ACNielsen announced yesterday that it has formed a new global unit, ACNielsen Loyalty. The unit will be headed by Tom Markert, currently Senior VP and CMO of VNU MI and ACNielsen; and Laurence Michael, currently Senior VP, Global Retailer Services Marketing. More

TNS PeopleMeters for Philippines

Jul 25 2006

TNS has announced agreements with the two leading broadcasters in the Philippines, ABS-CBN and GMA, to set up a new PeopleMeter service in the country. A representative panel of 1200 households reporting their viewing daily from the beginning of next year. More

Lift-Off for In-Game Ad Ratings

Jul 24 2006

US-based firms Interpret LLC and IGA Worldwide, Inc. have announced what they claim is the first independent ratings system for in-game advertising. IGA Worldwide's in-game ad network will be measured by Interpret's proprietary third-party measurement currency, Gameasure. More

Major Investments Eat Into Arbitron Profit

Jul 21 2006

Audience specialist Arbitron has announced results for the second quarter of the year, ended June 30, with revenue of $74.2m, up 6.2% versus the same period in 2005. However, costs and expenses for the second quarter increased sharply - by 21.4% from $55.4m in Q2 2005 to $67.3m. More

Ipsos Tool to Guide Early Stage NPD

Jul 21 2006

Ipsos Insight, the global group's flagship US division, has unveiled a new tool, Innotrack, which measures how well a new product has performed in the market versus expectations. The process includes identification of consumer motivations and deterrents to trial and repeat. More

Nielsen Outdoor Gains Support in USA

Jul 13 2006

Nielsen Outdoor has this week announced the support of Publicis Groupe Media for its GPS based ratings service measuring outdoor advertising in Los Angeles. Publicis includes brand communications group Starcom MediaVest and advertising giant ZenithOptimedia. More

New UK Launch Seeks to Cut Through Retail Data Jungle

Jul 6 2006

KPMG has this week joined forces with research group SPSL to launch the 'Retail Think Tank' (RTT) aimed at establishing 'the true health and status' of the UK's retail sector. More

TNS Ireland to Boost Panel Size

Jul 3 2006

TNS has announced a major expansion of its FMCG consumer tracking Worldpanel service in the Republic of Ireland, from 1,350 households to 3,000 by August 2008, along with the launch of a new data delivery platform. More

GroupM Agencies Launch Integrated Tool

Jun 30 2006

The various agencies within WPP's GroupM have combined to launch Connections, an exclusive consumer-led research and communications planning tool. Connections promises to help marketers and planners to analyze and evaluate the full range of media and communications options available to brands. More

IRI Launch Offers Tailored Intelligence On Demand

Jun 28 2006

US-based Information Resources, Inc. (IRI) has announced the launch of IRI MarketView On Demand(TM), a web-based suite giving small and medium-sized CPG manufacturers and others 24/7 access to individually configured sales and market intelligence information. More

Hispanic Panel Launch

Jun 27 2006

Scottsdale, Arizona-based Quepasa.com, an online community of Hispanic and Latino users, has launched a research wing, Quepasa Market Intelligence (QMI), to give clients panel-style access to the opinions and preferences of its community of users. More

New Retail Ad System for UK

Jun 22 2006

Outdoor advertising group JCDecaux has launched what it describes as the first ever coverage and frequency system for retail media, developed in conjunction with TNS Worldpanel. More

Scottish Agency Adds Eye-Tracking Capability

Jun 21 2006

Edinburgh-based user experience consultancy User Vision has introduced new 'eye tracking' technology to help with its evaluation of web site and product usability and accessibility. More

Nielsen to Track Viewing across Multiple Platforms

Jun 15 2006

Nielsen Media Research has announced that it will provide integrated, all-electronic ratings for television regardless of the platform on which it is viewed, under the 'Anytime Anywhere Media Measurement' initiative (A2/M2). More

Four Major Radio Clients Sign Up for PPM

Jun 14 2006

Audience measurement firm Arbitron has announced the signing of multi-year agreements with four of the USA's largest radio groups for its Portable People Meter (PPM) ratings service. However, the PPM's launch in its first market, Houston, will reportedly be delayed after it failed to get accreditation from industry body the MRC. More

Home Networking Launch from ABI

Jun 12 2006

ABI Research has announced a new service focused on worldwide home networking technology markets, to be led by eminent analyst Michael Wolf. More

IMS Tool to Help Local TV Planning

Jun 12 2006

Interactive Market Systems Inc. (IMS) has announced a new tool, IMS Local TV Allocator, to help US planners and buyers use local television to reach target consumers. More

comScore Offers Better Picture of Web Search Impact

Jun 7 2006

Online audience measurement firm comScore Networks has launched qSearch Retail(TM), a tool to measure the impact of Web search behaviour on consumer spending online and across retail channels, including in-store, catalog and phone purchases. More

Consumer Electronics Launch for Claritas

Jun 2 2006

Claritas has announced the release of PRIZM NE Consumer Electronics Monitor (CEM) Profiles, a new information product combining PRIZM NE lifestyle segmentation with survey data to paint a broad picture of consumer electronics purchasing behavior. More

UK Audience Measurement Faces Future

May 22 2006

RAJAR has awarded contracts to Ipsos MORI, RSMB and TNS covering radio audience measurement for two years starting January 2007. Ipsos MORI will continue to operate the core survey with a redesigned diary, while TNS will trial a PPM-based electronic measurement panel in London, providing both radio data for RAJAR and TV for co-sponsor BARB. More

Ad Test Product Simulates the Great Outdoors

May 19 2006

Ipsos MORI's advertising research division Ipsos-ASI has launched Next*Outdoor, an online virtual environment product for testing of outdoor ads. The firm says it aims to encourage advertisers to begin including this major component in the research mix. More

Product Testing Launch from Ipsos

May 15 2006

Ipsos Insight has announced a new product testing system, 'Product Precision', using tailored test designs to address business issues that arise throughout the product lifecycle. More

Synovate Expands Online Panels in Europe/Asia Pacific

May 4 2006

Synovate has announced the rapid expansion of its global opinion panels across Europe and in the Asia Pacific region; and has appointed Emiel van Wegen and Shaun Griffin to help guide the process. More

Scarborough Integrates Claritas Data

May 4 2006

Consumer research agency Scarborough Research has become the second company in two weeks to announce the integration of data from Claritas segmentation products into its services. Data from ConneXions and P$YCLE® NE will provide more consumer detail in the financial and telecoms sectors. More

Simmons to Launch Engagement Study

May 2 2006

In the US Simmons Research, part of Experian, has announced a new National Multi-Media Engagement Study to provide ratings for consumers' 'cognitive, behavioral and emotional involvement' with media. More

Word of Mouth / Web Analytics Link-Up

Apr 28 2006

Another partnership announcement on two well-worn recent DRNO themes, word of mouth (WOM) marketing, and web analytics. WOM marketing specialist Bazaarvoice has announced partnerships with all four of the leading web analytics firms: Coremetrics, Omniture, WebSideStory, and WebTrends. More

ABI Maps Out Navigation Market

Apr 27 2006

US-based ABI Research has this week launched a subscriber database with information on the fast-growing and increasingly complex navigation device market. The offering forms part of ABI's updated Automotive Infotainment Research Service. More

Hitwise and Claritas Link for New Release

Apr 25 2006

Online competitive intelligence service Hitwise has announced an upgrade to its online audience targeting system, Lifestyle V2.0. The new release promises marketers easier identification of top performing and niche sites that attract their most desirable customers, as well as faster visitor profiling. More

Launch of Credit Confidence Survey

Apr 24 2006

Despite UK consumer debt reaching the £1.1 trillion mark, three quarters (75%) of British borrowers claim to be 'comfortable' with their current level of borrowing. Research was conduced by Ipsos MORI for Experian's Personal Credit Index, a new feature of its online credit monitoring service CreditExpert. More

Online Product Testing Launch

Apr 20 2006

In the US, MRSI (Marketing Research Services Inc.) has launched ProSelect, an online product testing solution offering a faster and cheaper option than traditional methods such as mall intercepts or central location testing. More

VNU Offers Strategic Briefing

Apr 11 2006

VNU has launched Executive Perspective, an information service for senior executives shaping company strategies in consumer packaged goods (CPG) and retail sectors. The subscription-based service 'combines the company's journalistic and analytical prowess' from its Business Media and Marketing Information (MI) brands. More

MRI to Launch Integrated Media Survey

Apr 5 2006

US provider Mediamark Research Inc. has announced a survey of media usage to include data on where, when and how consumers engage with a particular medium. Results can be liked to purchase behaviour from the company's larger consumer survey. More

Millward Brown Launches Brand Ranking

Apr 3 2006

Millward Brown Optimor, the research group's specialist financial and ROI arm, has announced a new ranking, the BRANDZ(tm) Top 100 Most Powerful Brands study. Combining consumer research with publicly available financial data, the study gives Microsoft the no.1 spot, followed by GE and Coca-Cola. More

Brand Research to Unlock Subconscious

Mar 22 2006

Brand specialist D/R Added Value has launched a new approach to brand research, applying principles of neuroscience to marketing. Emotional Brand Connections (EBC) will examine the impact brands have on consumers, and help develop 'more effective, clutter-busting solutions'. More

Pan-Asian Panel Launched

Mar 16 2006

Media investment manager MindShare and research BPO company Pulse Group are joining forces to launch mPulse, a Pan-Asian online research panel study to provide insights into Asian consumer and media behaviour. More

Arbitron Begins PPM Radio Rollout

Mar 14 2006

Arbitron has announced that it will begin the rollout of the Portable People Meter (PPM) system as its radio ratings service in the top 50 markets, beginning with Houston in July 2006. More

Experian Extends Mosaic to Japan

Mar 10 2006

Experian has this week announced the launch of Mosaic Japan, the company's latest consumer classification solution. The system classifies every Japanese household according to 11 main groups and 50 different socio-economic types. More

Digital Imaging Service Relaunched

Mar 1 2006

Digital imaging specialist Lyra Research has announced a relaunched online advisory service, now called Consumer Imaging Intelligence (CII), providing competitive research tools for clients in the digital camera, camera phone, photo-printing and online photo-service industries. More

Reuters Retail Deal to Provide 'Enhanced Market Insights'

Feb 23 2006

Information giant Reuters has announced an agreement with MasterCard Advisors LLC, part of MasterCard International, to provide clients with snapshots of US economic retail sales performance and trends. The service, known as SpendingPulse(TM) will provide both national and regional estimates. More

SPA Become Lifestyle Tourists

Feb 22 2006

London-based agency SPA has launched a new qualitative research approach called Lifestyle Tours, aimed at giving clients a broader understanding of a range of lifestyle issues for a given target audience. The service is offered on a syndicated basis. More

GfK Adds to IT Tracking in Australia and NZ

Feb 21 2006

GfK Australia has announced an expansion of its IT tracking services during the first half of 2006, including three new product categories and plans to track IT retail activities in New Zealand, starting in March 2006. More

Sales Forecasting Tool Simulates Purchase Decision

Feb 20 2006

US market analysis and modeling firm DataMind has announced the inaugural release of its Expected Value Analysis(TM) (EVA) product suite, which it says will give 'any company' the ability to accurately forecast sales. More

Researchers Invited to the Best Parties

Feb 15 2006

US-based Venture2 is offering marketers the opportunity to attend parties at the homes of wealthy Florida families - all in the name of research. The parties, part of the Exclusive Luxury Market Study, are designed to provide a glimpse into the lives, opinions and desires of luxury consumers. More

TGI Explores Word of Mouth

Feb 13 2006

TGI, BMRB's continuous survey of the UK population, is introducing 'word of mouth' questions to help marketers make the most of viral marketing, by enabling them to target and understand the most influential and knowledgeable consumers. More

Business Objects Tool Analyses CPG Promotions

Feb 8 2006

Business Objects, a provider of business intelligence (BI) software, has launched Trade Promotion Effectiveness Analytics, a new tool to help consumer packaged goods (CPG) companies measure the impact of trade promotions. It has also released an updated version of its BusinessObjects XI application. More

UK and Canada Focus on 50+ Research

Feb 6 2006

Decima Research in Canada is working with web publisher the 50Plus Group to conduct research into consumers aged 50+. Meanwhile, the UK's Age Concern Research Services has joined forces with magazine publishers and media agencies to launch quarterly surveys of the 50+ market. More

comScore Provides Access to Patients

Jan 31 2006

US online behaviour analyst comScore Networks is partnering with marketing company Catalina Health Resource to offer a new research solution for pharmaceutical companies. The new tool, Behavior Activated Research (BAR Rx), is designed to help marketers access consumers who take particular drugs. More

LPM Trials Record Higher African-American Audiences

Jan 30 2006

Nielsen's Local People Meter (LPM) audience measurement system, closely scrutinised since claims last year that it under-represented people of color, actually counts a higher proportion of African-American viewers than traditional diary systems, according to the company's latest stats from trials in Dallas and Detroit. More

Ipsos MORI Helps Refine Product Ranges

Jan 30 2006

UK agency Ipsos MORI has launched a new research technique, Line Evolution, to help manufacturers optimise their brand portfolios. The technique aims to predict the performance of new and existing lines, adding consumer insight to traditional measures of the total unduplicated reach and frequency (TURF) of products. More

New Segmentation Tool from IRI and Acxiom

Jan 27 2006

US agencies Information Resources, Inc (IRI) and Acxiom have launched a new consumer segmentation and targeted marketing suite, combining information from IRI's household panel with Acxiom's InfoBase data and Personicx consumer segmentation solution. The new tool aims to target specific consumers who are likely to buy particular product categories. More

Virtual Surveys Offers Online TURF Analysis

Jan 26 2006

UK online research specialist Virtual Surveys has introduced VirtualTURF, a new product designed to help clients maximise the potential of their product range. It uses the power of the Internet to enhance the classic Total Unduplicated Reach and Frequency (TURF) technique. More

Mystery Shoppers Assess Pharmacists' Recommendations

Jan 26 2006

A new healthcare division at US mystery shopping specialist Corporate Research International is launching a program to evaluate the brand recommendations made by retail pharmacists about over-the-counter (OTC) drugs. More

Confirmit to Measure Customer Satisfaction

Jan 24 2006

MR software company FIRM is launching a Contact Center Quality Application to allow contact centres to automatically measure the quality of customer experience and to act on customer dissatisfaction. The new application builds on FIRM's survey reporting software, Confirmit. More

Zero Hour for Apollo

Jan 19 2006

Project Apollo, the US trial of Arbitron's Portable People Meter media measurement tool together with ACNielsen's Homescan technology, is now up and running with 5,000 households participating. The project is using technology to collect details of consumers' multi-media exposure and resulting shopping behaviour. More

World Cup Sponsors Track Return On Investment

Jan 16 2006

TNSSport is planning to measure the impact of World Cup sponsorship on the sales of sponsors' brands. The new service will use TNS Superpanels across Europe, Asia and the Americas to conduct continuous measurement during the World Cup. More

Syndicated Study Measures Yellow Pages Use

Jan 9 2006

Knowledge Networks/SRI (KN/SRI) is launching Yellow Pages Market Reporter (YPMR) - a syndicated measurement service designed to collect usage data across 161 directory distribution areas. The company conducted about 75,000 in-depth consumer interviews to produce the latest findings. More

Unilever Signs for Project Apollo

Jan 6 2006

Arbitron and VNU have added the key name of Unilever United States to the list of subscribers to their 'Project Apollo' pilot panel, which was considered in the balance by some commentators but should now be back on track. The panel is a single-source, national research service based on the Arbitron PPM and ACNielsen's HomeScan. More

NPD Launches Consumer Electronics Service

Jan 5 2006

The NPD Group has announced it will launch a regional sales information service for the consumer electronics market, starting this summer. Clients will have access to information on what is selling, where and at what price for more than 50 DMAs and 9 Census regions, based on information from 70 retail partners representing over 15,000 US stores. More

Henley Centre and IMRB Monitor India's Wallets

Dec 20 2005

WPP companies the Henley Centre India and IMRB International have launched a new consumer tracking service known as Wallet Monitor, to map spending by Indian households. Initial results show the emergence of an 'individualistic, indulgent, happy and confident Indian consumer who enjoys spending money on personal grooming and entertainment'. More

MarketTools Extends Hispanic Reach

Dec 15 2005

Online specialist MarketTools has introduced a new service - Hispanic Reach - designed to understand the opinions and purchasing behaviour of the US Hispanic population, which has an estimated buying power of $600bn. The service will use a 100,000-strong online panel, together with offline respondents to ensure a representative sample. More

Focalyst to Probe Older Consumers

Dec 9 2005

The Kantar Group and US over-50s advocacy organisation AARP have announced details of their new joint research venture, dedicated to understanding older consumers. The new organisation, called Focalyst and led by marketing industry veteran Mike Irwin, will conduct an annual lifestyle survey of 35,000 consumers. More

Homescan Expansion Completed

Dec 7 2005

ACNielsen U.S. has this week announced the completion of the major program to expand its Homescan(R) consumer panel. In two years, the panel's size has more than doubled to 125,000 households providing insights and information for the CPG industry. More

Next Steps for Multimedia Measurement Project

Dec 1 2005

Arbitron and VNU have announced good progress with Project Apollo, which aims to co-ordinate their collection of multimedia exposure and purchase information. Over the past few weeks more advertisers have signed up, and the steering committee will meet for the second time in January to set the direction for next year's project pilot. More

New Marketing Benchmarks from BASES

Nov 23 2005

US forecasting specialist BASES has launched Marketing Plan Analyzer - a service designed to predict the level of marketing support required for a new product to be successful. The service draws on a database of more than 75,000 new-product marketing plans from 60 countries across 200 categories. More

MRI Reveals US Kids' Media Habits

Nov 22 2005

Mediamark Research Inc (MRI) has released data from its first ever survey of American children aged six to 11. Most of the kids surveyed use the Internet at least once a month and most have a TV in their room - but only 4% use MP3 players. More

Former Kagan COO Joins Nielsen Entertainment

Nov 17 2005

Larry Gerbrandt, former COO and Senior Analyst at Kagan Media, has joined Nielsen Entertainment in the US as Senior VP and Senior Corporate Analyst, reporting to CEO Andy Wing. He will work on strategic analyses of the entertainment industry, including the company's new 'Benchmarking the Digital Household' report. More

NetRatings Takes AdRelevance Down Under

Nov 17 2005

Nielsen//NetRatings is introducing AdRelevance - its online ad measurement tool - to Australia. The service, already available in the US and Europe, will now track 250 Australian web sites and 4,000 URLs to gather information about who is advertising, where and how, and how much they are spending. More

Millward Brown Launches D&A

Nov 15 2005

Millward Brown has launched D&A (Demand and Activation), a new framework to help marketers understand 'the complexities of the consumer journey to purchase'. D&A quantifies the contribution of factors which create demand for categories and brands, as well as those responsible for final choice. More

First Demographics for Podcast Audiences

Nov 14 2005

Publishing and advertising specialist Mediamark Research Inc. (MRI) has announced a joint venture with podcasting service company Podtrac to provide audience data for the new medium. The partnership promises podcast media buyers 'the same demographic research that advertisers have in traditional media'. More

In-Store Promotion Tracker Launched

Nov 11 2005

ACNielsen U.S. has introduced what it describes as 'the first-ever census-based reporting on the status of in-store displays' for the CPG industry. Promotion Tracker reports across multiple categories at five leading grocery retailers representing 40% of US chain supermarket volume. More

Web Analysts to Supply Benchmarking Data

Nov 9 2005

US-based WebSideStory has launched a new e-commerce benchmarking service, offering clients free access to data based on the performance of hundreds of online retailers. Companies will be able to compare their own key performance indicators against industry and category averages. More

Hispanic Partnership Delivers New Panel

Oct 28 2005

US Hispanic research group ¡Hola! ResearchPAYS, co-founded by MR firm Alternative Technology Corporation (ATC), is planning to build the largest Hispanic panel in the US through an alliance with non-profit group the League of United Latin American Citizens (LULAC). More

Tesco Leads YouGov's New BrandIndex

Oct 24 2005

UK online polling firm YouGov is using its Internet panel to compile BrandIndex, an evaluation of more than 11,000 consumer brands. Initial findings, based on 30,000 interviews, put Tesco as UK consumers' leading brand, while McDonalds and Sunny Delight are both in the bottom ten. More

New Survey, Retail Planning and Information Tools

Oct 21 2005

US survey provider Itracks has released a new web-based reporting system for all its surveys, whether conducted on or offline. Also announcing new products this week are Nunwood, with a new application to facilitate business information sharing, and IRI, which launched a new retail space planning tool. More

Blogs Under the Spotlight

Oct 18 2005

Media measurement specialist Cymfony has launched Orchestra, a market intelligence dashboard application that integrates data from mainstream media (MSM) and consumer-generated media (CGM) including blogs. Meanwhile Intelliseek has entered into an agreement to provide AOL with daily blog data and trend analysis from its BlogPulse search engine. More

Indochina Research Launches Confidence Index

Oct 10 2005

Indochina Research Ltd (IRL), a research agency with offices in Vietnam, Cambodia and Laos, is celebrating its tenth anniversary by launching i-track - the region's first ever consumer and small business confidence index. More

Researchers Team Up to Analyse Online Feedback

Oct 10 2005

A new service developed jointly by New York-based online customer satisfaction specialist iPerceptions and software solutions provider Repindex will provide 'quantifiable insights' based on analysis of free-form feedback from web site visitors. Land Rover and Reebok are among the first clients. More

TNS Launches European Panel of Creative Minds

Oct 3 2005

TNS has worked with academics to develop a panel of 'intuitive and analytic' thinkers, to provide creative input into new product development research. Creative Minds is the second sub-panel of the company's '6thdimension' access panel, following the Sports sub-panel launched last month. More

Ads Aside: Measuring Other Forms of Promotion

Sep 29 2005

Three recent studies from Intelliseek, MarketingExperiments and IRI throw new light on the effects of PR, word-of-mouth and merchandising on consumers. Meanwhile media measurement firm CARMA International has launched a service to track the effects of PR and media relations. More

ACNielsen India Invests $2.5m in Handheld Terminals

Sep 27 2005

ACNielsen is to provide its 750-strong MR field force in India with handheld terminals for data collection, representing an investment of INR 100 million ($2.5m). The company hopes the time saved collecting and processing data will speed up the delivery of market information from sixteen days to nine. More

UK Version of DemographicsNow Site Launches

Sep 23 2005

US-based SRC has launched a UK version of its DemographicsNow business intelligence web site - the first of several planned international launches. The site uses a consumer and market profiling tool, providing companies with online life-stage profiles and other demographic information for any selected area in the UK. More

Steadman Group Takes PPMs to Africa

Sep 22 2005

African market information agency the Steadman Group has been appointed to provide audience measurement for radio, TV and print in Kenya. The TV and radio research will be conducted using the Arbitron Portable People Meter (PPM) system licensed by TNS. More

French Launches for Mosaic and Film Tracker

Sep 9 2005

Two international products have made their French debuts. MR and information giant Experian has launched its consumer classification system, Mosaic, in the country, categorising consumers into 14 social groups and 52 types; and movie tracker Online Testing eXchange (OTX) is another recent arrival. More

PrecisionTrak Adds Newspaper Data

Sep 9 2005

US newspaper ad placement specialist Mediaspace Solutions (MSS) is to make its supply, pricing and contact data about US newspapers available to subscribers of online media planning tool PrecisionTrak, allowing cross-media campaign planning. More

ACNielsen and DemandTec Offer Retail Insight Tools

Sep 9 2005

ACNielsen is joining forces with DemandTec, a provider of Consumer Demand Management (CDM) software, to deliver 'consumer-centric merchandising solutions' for retailers. These include software and other services designed to give pricing and promotion insights, and to help generate merchandising plans. More

First Sponsored Search Figures from Nielsen//NetRatings

Sep 8 2005

Search-sponsored links to web sites comprised 34% of online ad impressions, according to Nielsen//NetRatings' new Sponsored Search Link survey, based on data for August. The new service incorporates search advertising insight into AdRelevance, the company's online ad intelligence product. More

Ipsos UK Launches New Software for Media Clients

Sep 8 2005

Ipsos is working with media database specialist New Age Media Systems to provide EzTAB software for Ipsos UK's media clients, which include BARB, NRS and RAJAR. The web-based software provides easy access to viewing figures and reader numbers, and allows clients to incorporate their own data into the system. More

Advertisers Sign up to Industry Coding Standard

Sep 2 2005

Ad-ID, a universal ad coding standard that paves the way for digital ad measurement and tracking has now been adopted by more than 300 US marketers, plus major TV networks. The system has the support of and media associations including the advertising industry's ANA and AAAA. More

New Company Unites GfK and NOP in the UK

Sep 1 2005

With effect from today, GfK is merging NOP Research Group (the UK arm of NOP World) and GfK Martin Hamblin UK to form a new combined company - GfK NOP Ltd, based in London. This follows GfK's acquisition of NOP World in June, and the establishment of GfK Custom Research North America in July. More

New Agency Launched by Former Quaestor Staff

Aug 31 2005

Ian Rowlands and Damien Flannagan, former employees of the UK's Quaestor Research, have launched a new consumer agency, Gusto Research, based in Leeds. Gusto will provide qual and online quant surveys, and aims to help clients drive their action plans by offering free post-debrief workshops. More

First Simmons Results for Product Placement

Aug 30 2005

The latest Simmons National Consumer Study is the first to include findings on consumer attitudes to product placement. They reveal that around half of US consumers are happy to see branded products on TV and in movies – but fewer than a quarter remember the brands in their favourite show. More

Too Much Discount Puts Car Buyers Off

Aug 26 2005

US-based predictive analytics firm Compete, Inc. has released the latest round of its 'Spark!' automotive industry report. The company claims it as 'the first ever study to incorporate vehicle shopper counts and conversion rates in order to quantify incentive effectiveness', and says very large incentives can actually lower conversion rates. More

ACNielsen Launches Global CPG Launch Tracker

Aug 25 2005

ACNielsen has introduced a new service to allow consumer packaged goods (CPG) manufacturers to benchmark the progress of multi-country product launches, and to help them predict the likelihood of success. The service covers more than 90 countries worldwide. More

Consumer Climate Survey to Analyse Social Groups

Aug 25 2005

GfK's German consumer climate survey, conducted each month on behalf of the EU Commission, will in future publish economic outlook, income expectations and propensity to buy indicators for five different social groups: three income-based groupings plus separate sectors for students and retired people. More

ACNielsen Tracks Thai Shopping

Aug 24 2005

ACNielsen is rolling out its Homescan consumer panel service, together with its ScanTrack retail measurement technology, in Thailand. ScanTrack automatically measures sales and their relation to promotions, while Homescan tracks consumer purchases and trends. More

Claria Moves Management, Changes Focus

Aug 24 2005

US behavioural marketing specialist Claria has shuffled its senior management in line with plans to focus on web personalisation research. Scott VanDeVelde becomes President and CEO, replacing co-founder Jeff McFadden who has served as CEO since 1999. Scott Eagle, formerly Chief Marketing Officer, is now Executive VP. More

PPMs to Track Podcast and In-Store Listening

Aug 24 2005

Ever more coverage for Arbitron's Portable People Meter (PPM) system: the latest trials have involved measuring audiences listening to radio via podcasts, and tracking store visits by encoding in-store radio broadcasts. More

Nielsen Automates Video on Demand Measurement

Aug 22 2005

Nielsen Media Research and software producer Anystream are working together to automatically encode Video On Demand (VOD) content, so that it can be easily incorporated into audience measurement systems. Nielsen is due to include VOD in its TV ratings service from next year. More

MR Beachhead for Starfish

Aug 18 2005

UK-based agency Starfish Research & Strategy is conducting a computer-assisted choice modelling project in the Solomon Islands and Papua New Guinea. The project, commissioned by British American Tobacco, covers very remote areas that are rarely involved in market research of any type. More

PDAs to Speed Reporting for NOP

Aug 16 2005

Data from more than 1,000 monthly visits conducted by NOP Field Marketing will now be collected via personal digital assistants (PDAs), offering clients more flexibility and faster reporting. More

Nielsen to Assess Product Placement

Aug 12 2005

Nielsen Media Research and Nielsen Entertainment are collaborating on a new research study to assess the factors behind the effectiveness of product placements. It will analyse the influence of the viewer's relationship with a programme, as well as their familiarity with the brand and type of product. More

Upgrades and New Manager for Arbitron PPMs

Aug 9 2005

Arbitron has been awarded three new patents for its Portable People Meters (PPMs), allowing the TV audience measurement system to collect data about the origin of a broadcast, when it is viewed, and any accompanying ads. The company has also appointed Anthony Sciulli to a new position to oversee PPM manufacture. More

Free US RadioStudy Ready to Roll Nationwide

Aug 9 2005

US-based BIGresearch has joined forces with marketing company Tunecom to provide a new and free research service for local radio stations. The RadioStudy tool gives stations customised listener data and insights so that they can better represent their audience's spending power and shopping intentions to advertisers. More

New Consumer Confidence Index Shows Cautious Rise

Aug 3 2005

Despite July's terrorist activities, the newly launched Nationwide Consumer Confidence Index shows an upturn in confidence in the UK, following sharp falls in May and June. The Index, developed by TNS, uses the same methodology as the renowned US Conference Board's Index. More

FAIR and Unfair – Players Take Sides on Ratings Act

Jul 29 2005

This week has seen a rush of activity in the controversy over Nielsen Media's LPM introduction and Senator Conrad Burns' FAIR Ratings Act. Leading associations of US advertisers declared their members' opposition to the bill on Tuesday, while Nielsen's critics spoke out before a Senate Committee on Wednesday. More

Interpublic Launches Unit to Analyse Marketing Value

Jul 28 2005

The Interpublic Group has created the Marketing Accountability Partnership (MAP) to bring together marketing analytics tools and techniques from across its companies. Neil Canter, former Marketing Sciences Partner at Accenture, will serve as MD. More

Treistman Joins M/A/R/C to Launch Qual Division

Jul 27 2005

US-based brand development firm M/A/R/C Research has appointed Joan Treistman as Executive VP to start up a New York office and establish a qualitative division for the company. More

DisplaySearch Launches TV Price Forecast

Jul 27 2005

US-based DisplaySearch, specialist in flat panel display(FPD) markets, has launched a quarterly model to provide analysis and forecasts of costs, prices and margins for various technologies in the TV market. More

Outdoor Tool To Speak Planners' Language

Jul 26 2005

Arbitron is working with Interactive Market Systems (IMS), a provider of advertising information systems, to market 'Outdoor Navigator', a new outdoor and out-of-home media planning and evaluation tool. More

Maritz Launches Customer Feedback Tool

Jul 26 2005

Maritz Research is partnering with US research technology firm Invoke Solutions to launch 'Dynamic Insights' - a tool that provides companies with quick, in-depth feedback from their customers. More

US Ad Bodies Measure 'Consumer Engagement'

Jul 25 2005

The Advertising Research Foundation (ARF), the American Association of Advertising Agencies (AAAA), and the Association of National Advertisers (ANA) are working to develop an industry-wide measurement of how well consumers engage with adverts. More

Launch of Mosaic Ireland

Jul 22 2005

Experian has launched a new consumer profile analysis, Mosaic Ireland. The first figures highlight the rise of the 'seriously single', a growth in the number of wealthy families, and increased multiculturalism. More

Kantar and AARP to Focus on Older Consumers

Jul 20 2005

The Kantar Group is joining forces with the over-50s advocacy organisation AARP to develop research and insight services to help businesses understand the fast-growing 50+ market. More

Ipsos To Measure US Business Elite

Jul 19 2005

Ipsos Media is breaking into the US with the launch of a survey to assess the media consumption and spending habits of the country's top business decision-makers. The new study, the USBRS, will use the same methodology as the company's BRS surveys in Europe, Asia, Australia and Japan. More

Forrester Upgrades Web Site Reviews

Jul 19 2005

Forrester Research has launched an updated web site review methodology, and has failed 19 out of 20 major sites in an initial assessment. The sites, in the auto, media, retail, and travel industries, showed up significant flaws in content, navigation, presentation, privacy and security. More

NFL Joins Nielsen Sponsorship Ratings Service

Jul 18 2005

The US National Football League (NFL) has signed up for Nielsen Sports' Sponsorship Scorecard – a service that measures viewers' exposure to sponsored media during televised sporting events. More

ACNielsen Analyses Canadian Sales

Jul 15 2005

ACNielsen Canada has launched 'What's in Store' - a new tool for the management and analysis of sales data for individual retail outlets. More

Geodemographics System Adds Arbitron Data

Jul 14 2005

Geoscape International has incorporated Arbitron radio ratings data into its geodemographic database. The new edition of the Geoscape Intelligence System (GIS) maps signal coverage against in-depth demographic and ethnic data for more than 14,000 radio stations in nearly 300 metropolitan areas across the US. More

OmniTaxi Goes Your Way

Jul 7 2005

European online fieldwork and panel specialist Research Now has launched the OmniTaxi - an online alternative to the traditional omnibus. The service, which it is claimed will be more flexible, cost effective and targeted than an omnibus, will be available in the UK, France, Germany, Italy and Spain. More

Shiny CACI People

Jul 4 2005

UK consumer and market analyst CACI has introduced lifestyle information to its PeopleUK (PUK) classification tool. It can now place every adult in the UK into one of 50 consumer types, according to the individual's life stage, family composition, wealth, housing and leisure activities. More

Nunwood Launches Tool for Category Managers

Jul 4 2005

UK agency Nunwood Consulting has launched a new research package for retail Category Managers. The product, which promises time and cost savings, is aimed at providing insight into customer motivations, rather than simply relying on sales figures. More

Acxiom Adds Segmentation Tool

Jul 1 2005

US agency Acxiom has launched a new web-based tool, Personicx ANSWERS, to allow clients speedy analysis of the company's household-based consumer segmentation data. Clients will be able to generate their own personalised reports, charts and maps from the data. More

New Division Seeks 'Datatude'

Jun 30 2005

Draft New York, part of the Draft Worldwide marketing communications group, has merged two existing units into a new Insight Services group. The aim is to bring together insights from both teams to unlock what it has coined 'Datatude' – a combined analysis of consumers' behaviour and attitudes. More

Asia-Pacific Online Panel Launched

Jun 29 2005

Asian-based research process outsourcing company the Pulse Group has launched an online community panel of businesses and consumers. The company hopes the new panel, Planet Pulse, will help clients reap the benefits of online research in the fast-growing Asia-Pacific region. More

ACNielsen Forms New Global Consumer Panel Business

Jun 21 2005

ACNielsen has announced the launch of a new Global Consumer Panel Services (CPS) unit to enhance its growing international panel capabilities. Robert Tomei, formerly the General Manager of the US Homescan panel, has been appointed as President of the unit. More

Simmons to Launch Pink Poll

Jun 21 2005

Simmons has launched a twice-yearly survey of the attitudes and behaviour of the gay, lesbian, bisexual, and transgender (GLBT) population in the United States. The first results will be published on September 30th. More

Simmons and OTX Link Buying Habits to Movie-Watching

Jun 20 2005

Simmons Market Research Bureau and online agency OTX have joined forces to create a new way of classifying movie-goers' behaviour and attitudes. The tool should help to identify the prospects for new movies as well as predicting consumer behaviour based on movie-viewing habits. More

Roy Morgan Launches 'Natural' Ad Testing

Jun 20 2005

Roy Morgan Research is bring to Australia and NZ a US-developed system that claims to revolutionise ad testing by providing 'natural exposure' to adverts, avoiding the more artificial results achieved from normal test viewing conditions. More

BARB Concentrates on Future of TV Measurement

Jun 10 2005

The UK's Broadcasters' Audience Research Board (BARB) has launched a consultation process aimed at steering future developments in measurement of the increasingly advanced UK television market. For the time being, the complexity of TV measurement means that BARB will not be prioritising calls for cross-media measurement. More

Branded Entertainment Monitor Launched

Jun 7 2005

TNS Media Intelligence (TNSMI) has launched a new Branded Entertainment Service to monitor and report brand appearances on network and cable TV programming. The service promises a hitherto unseen level of detail, and will be available on TNSMI's Stradegy(TM) multi-media platform. More

Enhancements for Blog Monitor

Jun 7 2005

Adding to the recent brand measurement bonanza, online 'buzz' specialist Intelliseek Inc. has upgraded its BrandPulse(TM) solution to more effectively measure and assess clients' coverage on blogs, message boards and newsgroups. More

Launch of 'Mums' Opinions'

Jun 2 2005

Research Now have announced a new online panel of 5,000 plus new and expectant mothers, developed in partnership with parenting experts Bounty. The panel makes use of Bounty's database of more than 8.5 million mums and dads, the largest in the UK. More

Simmons Launches TV Targeting Site

May 25 2005

US consumer researcher Simmons has launched a new web site, Television BehaviorGraphics, providing a gateway to its TV-based behavioral targeting system to identify customers of products and services. More

US Games Monitor Launch / Stats Released

May 20 2005

NPD Funworld, the entertainment division of US agency The NPD Group, has launched a Video Games Hits Monitor, a quarterly tracking service giving consumer purchase information in-depth at the game title level. NPD also released results of a study of 'Cross-Entertainment Shopping' showing the power of licensing and product mentions in games and movies. More

Arbitron Expands RADAR Ratings Panel

May 19 2005

Arbitron Inc. has announced an increased sample size for its RADAR network radio ratings service from 80,000 to 100,000 diarykeepers. Among other benefits the growth will allow the expansion of the Market by Market Reporting tool from the current top 10 DMAs to the top 25 DMAs by June 2005. More

Arbitron and VNU Announce Apollo Pilot

May 3 2005

Arbitron Inc. and VNU have agreed to deploy a pilot panel of c.14,500 participants in 6,250 households by the end of this year, as a demonstration of the 'Project Apollo' national service collecting multimedia and purchase information from US consumers. More

IRI Reveals Trade Promotion Package

Apr 28 2005

Information Resources, Inc. (IRI) has launched Trade Performance(TM) solution, offering CPG manufacturers a single enterprise application for analysis, planning and execution of trade promotions across all company divisions. More

Nielsen Highlights Tactics of LPM Critics

Apr 27 2005

Nielsen Media Research has publicised disclosures made by its opponents in the LPM debate, confirming the heavy involvement of News Corp in the Don't Count Us Out campaign. The lobbying firm involved also admitted directing a campaign of calls to Nielsen execs which shut down their corporate switchboard. More

IPA Study Claims New Ground

Apr 26 2005

TNS Media has been appointed by the Institute of Practitioners in Advertising (IPA) to undertake the main survey work for its 'TouchPoints' UK media study. TNS says the research will be the first to 'connect single media channels such as TV, radio, print media and online through an industry-wide measurement system'. More

comScore Launches ROI Tools

Apr 25 2005

comScore Networks has launched two new research solutions for the analysis of return on investment in interactive media: Campaign Metrix and Online Video Ratings. More

Homescan Appointment Helps Expansion

Apr 25 2005

ACNielsen has appointed Todd R. Kaiser as Director – Custom Survey Research for its Homescan Marketing team. The company recently announced two new consumer insights services powered by Homescan, along with aggressive launch plans in Asia and Europe. More

New Model Links Churn and Profitability

Apr 22 2005

Surrey-based advanced analytics agency Holden Pearmain has launched miniMAX(TM), a model using a combination of survey and non-survey data to link customer satisfaction and loyalty with actual profitability. More

Real-Time Media Monitoring Tool Launched

Apr 21 2005

TNS Media Intelligence is adding a new evaluation module to its morethannews media monitoring site. The tool should help in-house communications professionals and PR agencies evaluate campaigns, with real-time data and in-depth, simultaneous analysis of broadcast and press coverage. More

Nielsen Appointments to Aid Panels Expansion

Apr 19 2005

ACNielsen has announced a senior appointment and a promotion as part of its expansion of consumer panel services across Europe. Tracie Seebold becomes Director of Consumer Panel, UK while Mike Harris joins as Business Development Director, Europe for Consumer Panels. More

Nielsen Continues Rollout of AsiaPac Panels

Apr 18 2005

ACNielsen has launched its Your Voice online research panels in Korea and Japan, bringing its total in the region to five (including Australia, New Zealand and Singapore). The company says it has been recruiting in 14 markets across Asia Pacific and should have panels in Hong Kong and China fully operational by the end of 2005. More

Norwegian PPM Panel Announced

Apr 15 2005

TNS has announced an agreement of intent with the Norwegian National Radio's Steering Committee to launch a panel of 200 individuals using Arbitron's Portable People Meter (PPM). The Committee represents NRK, P4, Kanal 24, Radio 1, Nordic Web Radio and the Association of Local Radio Companies. More

Online Analytics Launch

Apr 14 2005

Behavioural marketing specialist Claria has announced the launch of Web Intelligence Center, an analytics platform providing advertisers and publishers with access to metrics based on consumer behavioural data. The Center should complement the BehaviorLink ad network, announced in February. More

GfK Results Impress

Apr 12 2005

GfK has announced 'a year of extraordinary success' with sales up 12.8% to EUR 671.7m and a margin of 13.6%, putting the Group 'top of the market research sector in terms of profitability'. EBIT including income from participations increased by 31.2% to EUR 91.1m and the dividend by around 43% to EUR 0.30. More

MRSI Launches Guide to Hispanic Research

Apr 6 2005

US agency MRSI (Marketing Research Services Inc.) has launched ENFOQUE(SM), a 3-step solution designed to guide the research process for companies marketing to Hispanics in the US. More

RI Directors Form New Agency

Apr 5 2005

Three UK-based Directors of Research International are leaving to found a new agency, Engage Research. Deborah Sleep, Marie Sutton and Lyndsay Peck all held senior roles in what was the Consumer Division until the restructuring of Dec 2004. All three have a focus on consumer & market strategy and innovation research. More

New Association to Focus on Rural India

Apr 4 2005

Rural India is opening up to marketers, helped by the work of entrepreneurial, domestically-based technology companies offering villages affordable Internet connectivity. The newly formed Rural Marketing Agencies Association Of India (RMAAI) will promote and develop the sector through activities including syndicated research. More

CPG Plans and Launches from VNU

Apr 1 2005

VNU has announced a number of new services and initiatives at the Consumer 360 event in the USA. They include CBI, a proprietary integrated data solution for CPG companies; new methodologies with the ambitious goal of 'tracking retail sales across all outlets', globally; two new consumer insights services based on Homescan®; and a tracking service and consumer panel for ethnic consumers. More

Italian Panel for Lightspeed

Mar 29 2005

Lightspeed Research has launched a Consumer Panel for Italy, with access to 64,000 household members at start-up and the aim of growing to more than 200,000 by the end of 2005. More

MB's Celebrity Status Report

Mar 21 2005

Acknowledging the growth of the cult of celebrity in the world's media, Millward Brown and WPP have launched 'CelebZ', a new tool to help clients 'match their brand to the celebrity that 'fits' it the best'. More

TNS Reveals Worldpanel Plans

Mar 10 2005

TNS has today announced extensive development plans for its global consumer panel service Worldpanel, including the expansion of its UK FMCG consumer tracker, Superpanel, from 15,000 to 25,000 households. More

Nielsen to Expand European Panel

Mar 10 2005

ACNielsen will expand its European panel coverage from approximately 45,000 to just under 70,000 households by the end of 2006, the company announced this week. The expansion includes the key markets of the UK, France, Italy, Spain, Germany and Portugal. More

Blanket Coverage from NPD

Mar 8 2005

The NPD Group is to launch a service tracking US sales of home textiles, via its NPD Houseworld® division. The data will cover bedding, bath, kitchen linens and window treatments and include overall market size estimates, retailer shares, retailer trends, channel shares, buyer profiles and purchase drivers. More

TNS Reports First Full Results Post-NFO

Mar 7 2005

TNS has announced its results for the year ended 31 December 2004, the first full year since the acquisition of NFO WorldGroup, Inc. (NFO) in July 2003. Revenue increased 17.4% to £945.3m and underlying revenue up 4.1%. Operating profit is up 28% to £102.0m while operating margin increased 0.9% to 10.8%. More

IRI Launches Daily Point-of-Sale Service

Mar 1 2005

Information Resources, Inc. (IRI) has announced the US launch of its daily, point-of-sale data on-demand platform MarketKnowledge(TM), promised last autumn. It includes daily data from seven launch retailers: Albertsons, A&P, Brookshire Grocery Company, Giant Eagle, Fred's, Food Lion, and Walgreens. More

BehaviorGraphics Extension

Feb 21 2005

Experian has announced the launch of Addressable BehaviorGraphicsSM, an system integrating client data, such as existing primary research, branding studies and customer lists, with household-level data and with syndicated consumer information from Simmons, which it purchased in October 2004. More

Matrix Freeloaded

Feb 18 2005

US-based magazine audience and multi-media research data specialist Mediamark Research Inc. (MRI) has announced it will offer its subscribers the use of parent company NOP World's LifeMatrix segmentation tool, at no extra cost. More

RAJAR Loses Watch

Feb 15 2005

UK radio audience measurement body RAJAR has announced the result of its Audiometer Validation Test which took place in November 2004. The Arbitron PPM and the Eurisko Media Monitor have been selected for further fieldwork tests, while the GfK/Telecontrol MediaWatch has, for the time being at least, dropped out of the running. More

Richards Returns for New TNS Programme

Feb 1 2005

Trevor Richards' new UK role for TNS will be as Joint Global Leader of Brand and Advertising Research. Richards, who has over twenty years of MR experience, returns from Sydney where he was Regional Director for Australia and New Zealand. More

Clothing Panellists to Reveal More

Jan 25 2005

STS Market Research, a US-based provider of consumer apparel information and behavioral analyses, has added new categories to its AccuPanel(SM) survey. In addition to sportswear and underwear / 'intimates', its 13,000 respondents will now provide data on swimwear, men's outerwear and suits and blazers. More

Yellow Pages Measurement Launch

Jan 4 2005

Media researcher Knowledge Networks/SRI (KN/SRI) has announced the rollout in early 2005 of a syndicated Yellow Pages measurement service. The 15 biggest US Yellow Pages publishers are signed up as sponsors - representing over 95% of the medium's ad revenue nationwide. More

Enhanced BookTrends Puts Kids in with the Adults

Dec 8 2004

Ipsos-Insight has announced a number of changes to its BookTrendsSM syndicated service, including the amalgamation of hitherto separate databases for Adult Trade and Juvenile Books into one. The new package also offers improved data delivery, enhanced classifications and analysis, and quarterly rather than bi-annual reporting. More

Hispanic Segmentation Service Launched

Dec 7 2004

US agency Simmons has announced the release of Hispanic Cohorts(TM), which it claims is the first Hispanic household-based segmentation system. Hispanic consumers are the fastest growing ethnic group in the US, with over 10 million households today. More

Launch of Online Radio Ratings

Nov 30 2004

Arbitron Inc. and comScore Media Metrix have announced the launch of comScore Arbitron Online Radio Ratings, a new measurement service designed to provide traditional broadcast ratings for the online radio industry. More

Nielsen Signs Landmark NBC Contract

Nov 19 2004

Nielsen Media Research and NBC Universal have announced the signing of a seven-year contract for audience measurement services covering all of NBC Universal's national and local television businesses, the largest ever of its kind. More

Tracking Awareness of RFID

Nov 18 2004

US agency BIGresearch and online MR solutions provider Artafact have announced the first results from a new qual / quant syndicated report to track consumer awareness, attitudes and opinions about RFID applications. More

TNS Launches Motivational Research System

Nov 11 2004

TNS has launched NeedScope System(TM), a new motivational research system which combines features of its global solution with the former NFO's Impsys. TNS now owns 75% of the new NeedScope system, whilst the founders, NeedScope International, will retain a 25% share. More

Ad Measurement for DVR Households

Nov 9 2004

Information Resources, Inc (IRI) has announced a new service designed to measure ad effectiveness among households using Digital Video Recorders (DVRs). The pioneering system has been developed in close co-operation with California-based DVR technology company TiVo, Inc. More

Christmas 'Bus Leaves Depot

Nov 8 2004

European online agency SKOPOS market insight and Tigerprint, a part of the Hallmark greeting cards company, have launched SKOPOS Xmas SnapShots 04, an omnibus questioning 500 UK shoppers every week in the run up to December 25th. More

MegaPanel – First Stage Away

Nov 2 2004

ACNielsen has completed the first phase of its US Homescan MegaPanel initiative, expanding the panel by thirty thousand households to a total of 91,500 and launching the 'Shopper Trends' segmentation service and other new features. Nearly fifty companies have signed up as MegaPanel clients and the first results are due next month. More

Hitwise Boosts UK Demographics Offering

Oct 29 2004

Online competitive intelligence provider Hitwise has expanded its demographic sample to include more than 2 million UK households, allowing better profiling of online audiences using basic demographics and/or lifestyle data. More

MMR Launches Online Specialist

Oct 28 2004

UK-based agency The MMR Group has announced the formation of a new company specialising in Internet research. Qubiq-Online aims to combine the research expertise of the Group, including proprietary techniques such as its Liking Segmentation® tool, with online expertise to provide 'Real research online'. More

Three-way RAJAR Trial Imminent

Oct 15 2004

Eurisko, the Italian arm of NOP World, has been formally invited to take part in RAJAR's Audiometer Validation Trial in November 2004. Eurisko's passive portable radio and TV metering system is said to rival those currently on offer by Arbitron and GFK. Further details of the trial format have also been released. More

New Structure, New Faces at GfK Martin Hamblin

Oct 14 2004

GfK Martin Hamblin has restructured of its research divisions and made a number of senior appointments. Sue Wheeler and Reza Chady join the Board, and become General Managers respectively of the B2B and Technology Departments, within the newly formed Custom Research Division. More

Brand Strategist Heads New MB Unit

Oct 14 2004

Millward Brown has appointed brand marketing authority Dr. Joanna Seddon to the position of Executive Vice President, to lead a new global unit offering clients strategic recommendations with demonstrated financial impact. Long-time Millward Brown executive Andy Farr has been appointed Chief Research Officer of the unit. More

Boots and IMS in Agreement

Oct 5 2004

IMS Health yesterday announced a multi-year agreement with Boots The Chemist to deliver more comprehensive, over-the-counter (OTC) healthcare intelligence on the UK marketplace. Boots, the UK's leading OTC and healthcare products retailer, will provide IMS with access to all OTC and healthcare EPOS data from its 1,300+ stores. More

Arbitron and VNU Plan Multi-Media ROI Service

Sep 29 2004

Arbitron and VNU have announced an agreement to examine the development of a new, national MR service to help understand consumer exposure to multiple media and its effect on purchasing. Procter & Gamble will collaborate with the two to provide a client viewpoint during development. More

New Panel Site Launched

Sep 20 2004

UK agency Research Now!, which with 250,000 members claims to be the largest online panel owner in the UK, has launched a new panel web site under the brand name Valued Opinions. More

Nielsen Tracks Hot Labels

Aug 18 2004

ACNielsen US has launched LabelTrends(TM), a new service developed in association with Kraft Foods, that monitors sales trends in 13 of the hottest consumer packaged goods (CPG) product segments, using claims made on the labels. Segments include low-carb, low-fat, organic, and sugar-free. More

Nielsen Partners with Online Exchange

Aug 4 2004

ACNielsen has formed an alliance with Internet-based b2b hub The WorldWide Retail Exchange (WWRE), aimed at improving the quality of data available to manufacturers and retailers. More

Consumers Get Strings Attached

Aug 2 2004

UK agency SPA has launched a new tool designed to help retailers, brand owners and suppliers understand better how their categories are performing. 'Category Strings(TM)' quantifies eleven key drivers of consumer behaviour. More

WPP Announces Ad Research Ventures

Jul 2 2004

A number of companies within the WPP Group are combining their expertise to launch a new research and planning consultancy, ForeSite, dedicated to identifying trends and opportunities for the outdoor industry. WPP has also announced two other research-related launches this month. More

MRC on Winning Streak

Jun 18 2004

Research firm MRCGroup Research Institute has announced an expansion in one of MR's more glamorous locations. The company's national research test facility, located in the Grand Canal Shoppes of The Venetian Hotel and Casino, Las Vegas, has added a 36-station screening room test theater, confounding some early sceptics. More

Pay Attention 007...

Jun 15 2004

GfK has unveiled a wristwatch which it claims measures 'whatever mass media the wearer comes into contact with, wherever the wearer may be'. MediaWatch made its debut at the international 'Week of Audience Measurement' organized by ESOMAR and ARF in Geneva, beginning yesterday. More

More People Meter Trials

Jun 15 2004

Nielsen Media Research's tribulations with the launch of its Local People Meter are continuing. In the same week that NMR announced a high profile task force to ensure fairness, a leading Spanish-language media company has filed a lawsuit seeking to stop its 'false and misleading' advertising and the use of data based on 'flawed sampling'. More

Nielsen Running Two Systems in NYC

Jun 3 2004

From today (June 3rd), Nielsen Media Research is offering Local People Meter (LPM) data in New York. The new system will run in parallel with the old Meter/Diary system for a transition period of three months, with either set of data allowed for commercial use. More

NPD Launches Technology Basket

Jun 2 2004

US-based agency The NPD Group, has launched the NPD Consumer Electronics Price Watch, a monthly pricing monitor that provides a top-line look into the average selling price of technology products. More

Formation of Abacus Australia

May 28 2004

Abacus, a division of DoubleClick Inc., a data and research provider to the direct marketing industry, has announced the formation of Abacus Australia, to be based in Sydney with an office in Melbourne. More

Mystery Shopping Alliance Expands

May 7 2004

The International Mystery Shopping Alliance (IMSA) has expanded its coverage to include North America, the Baltics and Pakistan, creating a combined panel of almost 500,000 mystery shoppers. More

Brand Research Latest to be Transformed by Love

Apr 27 2004

Saatchi & Saatchi has announced an exclusive supplier agreement with market research firm QiQ International for a transformative brand research methodology based around its 'Lovemarks' concept. More

DTC Drugs TV Ad Testing Alliance

Apr 19 2004

NDCHealth Corporation and IRI's Healthcare Solutions Group have announced a strategic relationship to develop and market a service which measures the impact of television advertising of direct-to-consumer (DTC) prescription drugs. More

ACNielsen Launch All-Channel Retail Measurement Product

Apr 15 2004

Responding to widespread changes in consumer shopping patterns, ACNielsen US this week announced a comprehensive retail measurement solution that offers significantly enhanced coverage of the complex US consumer packaged goods (CPG) marketplace. More

Audience Measurement Under Fire

Mar 23 2004

Trouble - of rather different sorts - for audience measurement providers on both sides of the Atlantic. The UK's radio audience research body RAJAR is being sued for £66m, while in the US Nielsen Media Research has been criticised by News Corporation over its imminent launch of People Meter technology in New York. More

Stores To Get Data from Deli...

Feb 19 2004

American retailers will soon be able to extend the sales information and category performance monitoring used in center store categories to their fresh foods / perishable goods counters, following a recent announcement by independent consultants The Perishables Group and ACNielsen US. More

Ipsos Tracks Cats and Dogs

Feb 13 2004

Ipsos-Insight, provider of human health purchasing survey PharmTrends®, has announced a complementary syndicated service to track American consumers' purchase of cat and dog health products, called Ipsos PetTrends(SM). More

New PR Research Service

Dec 9 2003

Xtreme Information and YouGov have recently launched Impact Check, a new rapid turnaround, quantified research service for organisations with PR issues. More

New Approach for Optimizing Marketing Spending Across Brands

Dec 8 2003

Information Resources, Inc has launched a new analytic service called Mix Drivers/Portfolio. Designed for CPG manufacturers who market multiple competing brands within the same product category, the service reveals opportunities to increase profits by re-allocating marketing spending across entire brand portfolios. More

Former NFO President to Lead New comScore Unit

Nov 19 2003

ComScore Networks has launched a Survey Solutions business unit offering survey-based research services via a panel of more than 1.5m consumers, and appointed Randall S. Smith as president and CEO. More

Homescan® Online to Link Web Visits and CPG Purchase

Nov 11 2003

NetRatings and ACNielsen US have announced the launch of Homescan® Online, a new service designed to improve the effectiveness of online marketing for consumer packaged goods (CPG) marketers and Web publishers. More

TGI Brings Up The Fifty

Oct 29 2003

Following the recent extension of its agreement with Nielsen Media Research to include Australia and New Zealand, KMR has announced that its TGI Network now covers over 50 countries worldwide, through wholly owned companies and partnerships. More

ACNielsen US Extends Store Tracking Service

Oct 22 2003

ACNielsen US has announced plans to greatly extend the coverage of its Convenience Track retail measurement service, boosting the sample used for sales projections to over 2,500 convenience stores across the US and in 30 local markets. More

No Purchase Necessary

Oct 13 2003

Unity Marketing, whose president Pam Danziger is the author of 'Why People Buy Things They Don't Need', is to launch a new Luxury Consumer Tracking Survey among affluent Americans. More

Ipsos Launches Online Package Testing Product

Oct 10 2003

Ipsos-Insight, the Ipsos Group's main MR division in the US, has launched a new, cutting-edge package-testing product called 'Pack Evolution' that enables manufacturers to take advantage of the speed, efficiency and technology of the Internet to test package designs using digital shelf displays. More

Pharma MR Publication Launched

Oct 6 2003

MR publisher RFL Communications, Inc. has launched what it claims is the world's first pharmaceutical market research publication. More

Millward Brown To Roll Out Category Forecasting Model

Oct 2 2003

Millward Brown has signed an exclusive worldwide licensing agreement with French market modelling agency Interstat to use its SAPIENS® market mix model, which offers sales volume forecasting across both packaged goods and BtoB product categories. More

Microsoft MapPoint to Include Consumer Data

Sep 26 2003

MapPoint 2004, the newest version of Microsoft Corp's business mapping and location-based data visualization software, will include US consumer profile data from Simmons Market Research Bureau, enabling users to view data down to the level of products and zip codes. More

Mystery Shopping Alliance Launched

Sep 17 2003

Seven European providers have this week announced the formation of The International Mystery Shopping Alliance (IMSA). The IMSA offers mystery shopping and related services in 15 European countries, including the UK, and aims to expand quickly to offer worldwide coverage. More

National Segmentation Week?

Sep 12 2003

The last few days have seen the announcement of a number of new segmentation products and services by US companies. Three of them, from FGI Research, Burke and Claritas, are detailed here for readers of DRNO. More

Focus on MR Sectors

Aug 20 2003

MrWeb has today launched the first four of its new 'Sector Focus' pages. Each page brings together the site's news, desk research links (UK-based) and listings of suppliers for researchers working in a particular vertical sector. More

IRI Launches Tool for Ethnic Analysis of Retail Sales

Aug 14 2003

CPG and healthcare insight specialist Information Resources, Inc. has announced the launch of Ethnic Workbench(TM), a new service which enables CPG marketers to analyze retail sales trends in Hispanic and African-American markets, compare them against the overall US average to identify opportunity gaps and measure the impact of ethnic-targeted marketing. More

New Modelling Software for Pricing Research

Aug 5 2003

Australian research specialist Pricing Decisions has announced the launch of a proprietary technique called 'eValuator', which uses advanced choice modelling methods to understand the value that customers obtain from new and modified products. More

Yahoo! / ACNielsen Launch Integrated CPG Campaign Package

Jul 23 2003

ACNielsen and Yahoo! have teamed up to launch Yahoo! Consumer Direct, Powered by ACNielsen, a new service that enables consumer packaged goods (CPG) companies to reach consumers more effectively online and directly measure the offline sales impact of their efforts. More

Survey of Research Project Pricing

Jul 11 2003

Prices charged by UK research agencies will be investigated over the next few weeks by UK Consultancy RHMR - this is the 6th year in succession that the price check has been carried out. Between 1998 and 2002 the average quotation received from participating agencies has risen by only around 10-15%, reflecting very competitive conditions in the industry. More

MORI Launches Multi-client Press Studies

Jul 9 2003

UK agency MORI is launching three new press studies among Fashion Editors, Home & Lifestyle Editors and Health & Beauty Editors. More

Lonsdale-Jackling Merger Finalised

Jul 4 2003

In what will undoubtedly be the MR Event of the Year, BMRA Chairman Peter Jackling and fieldwork guru Jill Lonsdale completed their planned merger in a ceremony in Chalfont St Peter in June. More

Former TRBI MD Boldly Goes...

Jun 11 2003

Janet Kiddle, former MD of UK top 12 Agency TRBI, has launched what is described as 'the only strategic market research consultancy specialising in understanding the 50 plus market place'. The formation of the company, named Steel Magnolia, is a response to the increasing importance of this age group in the economy. More

New Web Based Retail Driver Intelligence Tool

May 24 2003

Information Resources, in conjunction with Marketing Analytics, has announced the launch of Drivers on Demand, a new web-based business intelligence application that provides consumer packaged goods sales and marketing managers with automated, model-driven analysis of retail sales drivers. More

SPSS Launches Predictive Web Analytics

May 22 2003

SPSS has this week announced the launch of Predictive Web Analytics, a solution allowing companies to transform their web data into deeper customer intelligence. Unlike traditional web metrics, Predictive Web Analytics aims to provides meaningful historical and predictive insights, so maximising customer value and increasing returns from web investments. More

ACNielsen Newest Version of Spaceman Merchandising Software

May 9 2003

ACNielsen U.S. has this week announced the release of its most advanced merchandising software solution to date: Spaceman 7.0. This new version extends Spaceman's reach to new retail channels, while giving users important new merchandising design and sales analysis capabilities. More

New Tracking Service for Home Improvement Industry

May 7 2003

The NPD Group and home improvement tracking partner The Farnsworth Group have agreed to work together with CCITRIAD, parent company of Vista Information Services, to provide a comprehensive marketing information service for the home improvement industry. More

New Media Industry Panel in UK

Apr 24 2003

Media Guardian and NOP Research UK have formed a long-term partnership to develop a unique resource for the whole media industry, the first findings of which are released this week. More

Europe 2003 July Launch

Apr 12 2003

Ipsos-RSL has this week announced that Europe 2003, the fourth survey in the successful Europe 2000 series, will be launched on 3 July 2003 in London. The survey has established itself as the main currency for trading pan-European print and television campaigns and is an essential tool for advertisers, planners, buyers and media companies worldwide. More

RedSheriff Unveils New Zealand's Internet Universe

Apr 4 2003

RedSheriff has this week unveiled its new market intelligence capabilities and the results of a demographic survey of more than 60,000 New Zealand Internet users. In Auckland, RedSheriff's Chief Executive Officer, Richard Webb, commented on the progress the New Zealand Internet industry had achieved since the company's unique web measurement methodology was established as the standard by the Online Publisher's Group six months ago. More

Research Reporter Launch

Mar 28 2003

E-Tabs has announced its partnership with Insight Marketing Systems (Melbourne, Australia) to market and distribute Research Reporter - market research management and library software - to research buyers in UK and Europe. E-Tabs will be premiering Research Reporter at Esomar's Excellence in Consumer Insights conference in Madrid (30 March - 1 April). More

World Industry Network Created for MR Industry

Mar 26 2003

A first 'World Industry Network (WIN)' meeting is to be held on 22-23 May 2003 in Brussels. More

Advanced Mobile CAPI System Launch

Mar 25 2003

On-going collaboration between Techneos Systems and SPSS MR has produced an improved solution for mobile collection of structured data. Techneos, the mobile data collection specialist, has just released a new version of its Entryware Professional software that is integrated with the SPSS MR Dimensions Platform. More

New Predictive Analytics Tool from SPSS

Mar 22 2003

SPSS has recently released PredictiveMarketing, an automated predictive analytics application that helps marketers improve customer targeting and increase response rates. More

New Beauty Industry Tracking Service

Mar 6 2003

The NPD Group has reached a strategic partnership with Parkod Europe to provide beauty retailers and manufacturers with access to new levels of market information. France is the first step in the partners' European rollout of selective beauty POS tracking. Discussions are underway to expand the partnership's beauty industry market tracking to include Italy, Germany, Spain and the United Kingdom. More

New Brand Engagement Agency

Feb 26 2003

Global brand design agency Enterprise IG has set up a new specialist practice area to advise organisations on internal brand engagement. Three WPP Group companies, Enterprise IG, MCA Communicates and Added Value Internal Communication , are joining together to launch 'Babe'. More

MrWeb Appoints Michael Kenyon as Director of US Operations

Feb 20 2003

MrWeb, the publisher of Daily Research News and MRWho, has appointed Michael Kenyon to the new post of Director, US Operations. The move follows a successful year in which the company has consolidated its no.1 position in the UK research job ads market and broadened out into new areas. More

Industry's First European Consortium for Online Research

Jan 31 2003

At the Technovate conference hosted by ESOMAR this week, NOP World, MORI, NFO Europe and SPSS MR have announced the creation of ECOR (European Consortium for Online Research) to shape the future of online research in Europe. More

New C-Store Tracking Service

Jan 30 2003

Information Resources, Inc has this week announced the immediate availability of its new InfoScan Convenience Store National service. The new service provides scanner-based sales data and causal (promotional) information at the national and regional levels. More

New Research Offerings from Jupiter

Jan 27 2003

Jupiter Research has recently announced the launch of two new services to its product portfolio, the Web Site Review service and dedicated research analyst Weblogs. More

Measuring Stress in the Workplace

Jan 15 2003

For the first time, the British Safety Council (BSC) has formed a partnership with employment research consultancy, ORC International, to promote the importance of measuring stress in the workplace by using the company's recently launched online survey tool called ORC SAFE (stress analysis for employers). More

New Product Qualifier Helps Marketers Identify Ideas With Highest Potential

Dec 12 2002

ACNielsen U.S., an operating unit of ACNielsen, has recently announced the launch of New Product Qualifier (NPQ), a powerful new software tool to help consumer packaged goods (CPG) companies hone their lists of new product ideas to those with the greatest potential for success. More

New Report Shows U.S. Proximity Aids Latin Economies

Dec 7 2002

The '2003 Latin American Marketing Report,' published this week by Strategy Research Corporation (SRC), now part of Synovate, presents buying power estimates for 18 countries, plus Puerto Rico, and 70 metropolitan markets across Latin America. More

Missing Link between Employee Satisfaction and Business Performance

Nov 26 2002

Research consultancy, ORC International, has recently eveloped a mathematical analysis ool for Nationwide Building Society in the UK that reveals the link between employee commitment, customer satisfaction and business performance. More

Itracks Adds Website Usability Tool

Nov 22 2002

Interactive Tracking Systems Inc. (Itracks), specialising in online market research data collection services, has launched its new Online Usability tool for website testing. Designed with the input of leading market research firms, Online Usability is designed specifically for market researchers, allowing them to expand their service offerings in the area of website testing. More

RedSheriff Christmas Survey Time

Nov 21 2002

Internet research agency RedSheriff is running its syndicated Christmas survey for the third consecutive year this December. Over the past 3 years, more than 250,000 respondents have completed RedSheriff surveys from 30 countries. More

The Realities of Brand Loyalty

Nov 14 2002

Wundermann, a member of the WPP Group, has recently announced the results of a groundbreaking research initiative, the Wundermann Brand Experience Scorecard, which demonstrates the key role that consumer-brand experience plays in the brand building process. More

The Future for Functional Foods in Europe

Nov 8 2002

The first data from the HealthFocus Trend Survey, collected from more than 2000 'primary grocery shoppers' (mostly women) in Western Europe - the UK, Germany, France and the Netherlands - shows that the European consumer is lagging far behind the US, Australia and Chinese consumer in terms of health shopping. More

NPD Launches NPDHouseworld

Nov 7 2002

Market information provider, The NPD Group, has recently announced the launch of its fifth Web-based service - NPDHouseworld, providing a complete view of the appliance market. More

New Publication for Food Retail Industry

Nov 6 2002

ACNielsen U.S. and The Lempert Report, in conjunction with the Food Marketing Institute (FMI), has announced the launch of Facts, Figures & The Future, a monthly e-publication that provides food retailers with a comprehensive review and analysis of consumer trends, their impact on the retail environment, and future thinking. More

New Employee Research Tool from TNS

Oct 28 2002

Taylor Nelson Sofres (TNS) has just announced the launch of 'EmployeeScore', a new approach for measuring employee satisfaction and commitment in Britain. More

Measuring Consumer Emotions

Oct 25 2002

CRAM International and Second Sight International have launched QualiQuant (QiQ) International to add the measurement of consumer emotions to the group's resources for clients around the world. More

ACNielsen Begins Tracking OTC Remedy Sales In C-Stores

Oct 18 2002

ACNielsen U.S. has announced that its Convenience Track service now reports on sales of numerous over-the-counter (OTC) remedies, making it the only information service to track sales of such products in convenience stores. More

New C-Store Tracking Service

Oct 16 2002

Driven by consumer packaged goods (CPG) manufacturers' ongoing demand for greater insights into convenience store product sales, Information Resources is introducing its new InfoScan Convenience Store Account Level service. The service is the first of two convenience offerings IRI will bring to market in 2002 as later this year, IRI is scheduled to introduce its new InfoScan Convenience Store National service. More

Heinz is Most Recalled Brand in UK

Oct 15 2002

The first GfK Brand Check survey carried out by Martin Hamblin GfK shows that Heinz is the most popular unprompted recalled brand in the UK. More

New Hispanic Internet Audience Measurement

Oct 10 2002

comScore Networks has announced the launch of a revolutionary Hispanic audience measurement service, which accurately reports the online surfing and buying behaviour of the fast-growing online Hispanic population in the States. More

Online Training from MRS

Oct 1 2002

The Market Research Society (MRS) in the UK has this week announced the launch of its first Internet-based training course. Developed in partnership with specialist electronic publisher Nelson Croom, The MRS Questionnaire Design course will be delivered entirely online and is designed to improve the professionalism and skills of research practitioners, both in the UK and internationally. More

Winyaps Wins the Day

Sep 2 2002

IT agency ATP has just released Winyaps 3.43. This version contains two important new features as well as providing numerous small enhancements requested by customers. In addition research agency NFO have standardised on Winyaps as their table presentation and distribution software after a lengthy evaluation process. More

Help with Finding Census Information

Aug 30 2002

With the first wave of 2001 Census outputs expected in September in the UK, how many readers are prepared to act on the new information? The outputs from the 2001 Census will provide unprecedented detail about the UK population - both the traditional residential population and also the workplace population of each specified area. More

New Sales Management Tool

Aug 24 2002

ACNielsen U.S this week unveiled Sales Management Planner (SMP), a new Web-based sales management system accessed through the ACNielsen Answers Internet portal. More

Europe - Oases of Affluence and Pockets of Poverty

Aug 9 2002

Switzerland is an oasis of affluence: seven out of eight of the richest European regions are in the Swiss Confederation. Geneva leads the way with disposable income per capita of around EUR 36,000 per annum. The inhabitants of Eastern Europe, on the other hand, have to live far more modestly, the countries with the least disposable income being Albania (EUR 563), the Ukraine (EUR 379) and Moldavia (EUR 223). These are the findings of a survey carried out by GfK-Regionalforschung. More

Upgrade to Category Business Planner

Aug 1 2002

ACNielsen U.S has announced a major upgrade to its industry-leading category management intelligence system, Category Business Planner. A new set of facts, known as 'baselines,' has been added to the system. Baselines are estimates of how much volume a product would have generated without in-store trade promotion activity, enabling clients to measure the incremental impact of their promotions. More

Sports Apparel Tracking

Jul 29 2002

Sports Tracking Europe, a joint venture between market research organizations NPD in the USA, and GfK in Germany, has launched a new information service for the retail and manufacturing industries in the European sportswear markets. Sports Apparel Track provides comprehensive information on sportswear-related retail sales and purchase behaviour in France, Germany, Italy, Spain and the UK. More

New Agency Launches New Method for Online Research

Jul 23 2002

Two pioneers of Internet research, Ray Poynter and Pete Comley, have teamed up to launch a new company called Europinion Ltd to specialise in conducting conventional research online. More

Europe 2002 Survey Results

Jul 10 2002

Ipsos-RSL's recently published Europe 2002 study updates the results in this survey series, which covers the top 4% of Europe's decision makers and leading consumers, representing 10.6 million high status individuals in 16 countries. The results confirm the strength of international media and reveal the growing technology focus of Europe's elite. More

New Global Passport from ACNielsen

Jul 8 2002

ACNielsen has recently launched an innovative new service for manufacturers and retailers, The ACNielsen Global Passport - an on-line product catalogue and new product registration service. More

Future of Internet Ratings at comScore

Jul 5 2002

comScore Networks has announced the second generation of its widely used, syndicated Internet audience ratings, and detailed plans for its continued industry leadership. More

ORC's SnackTrack 2002

Jun 19 2002

Results of this year's annual ORC 'SnackTrack' study show that the UK impulse market for soft drinks is back in growth - up 4.4 percent in value terms, and 2.4 percent for purchases. Impulse sales are still dominated by colas (Coca Cola), but planned sales are now led by fruit carbonates. More

Growth Trends in Food and Drink

Jun 18 2002

In 2001 three of the five fastest growing food and beverage categories in the global marketplace were drinks, led by prepared alcoholic beverages, according to a recent study released from ACNielsen. Water and drinkable yogurts also made the top five. Out of more than 90 categories reviewed, only nine grew by 10% or more in 2001. More

Advertising & Marketing to Children Re-launched

Jun 12 2002

Billions of dollars are spent worldwide on marketing to children, but this type of promotion is seen as a highly contentious and controversial one. Many European countries ban it, while others are considering imposing further restrictions. More

Claritas Interactive Revamps Website

Jun 7 2002

Claritas Interactive, the email marketing division of Claritas Europe, has re-launched its consumer-facing website, emailinform.com. Developed in conjunction with High Street names, the site now offers discounts, vouchers and special offers in return for information on consumers' lifestyles and interests. More

Airline CORE Research Launches

Jun 6 2002

Jupiter Media Metrix has introduced new online research aimed at the commercial airline industry. Based on consumer behaviour and performance on the Net, the new 'Jupiter Airline CORE (Composite Rating of Online Effectiveness) Index' will initially focus on American based airlines and offer six monthly updates. More

Itracks to Market Virtual Consumer

May 31 2002

Online researcher Itracks has reached an agreement with virtual environment developer Vision Critical, to become a distributor of the 'The Virtual Consumer' system. More

MR Agency £quotecheck 2002

May 30 2002

As a research provider, do your know how your prices compare with the market? Are you charging your clients too much? Could you benefit from greater marketplace intelligence? Independent consultants Richard Horswell and Sally Donovan are possibly able to help you with these difficult questions. More

Brand Loyalty across Europe

May 17 2002

Central Europeans attach less importance to the brands of the products they purchase, compared with consumers in Britain, according to the Brand Loyalty Study from Taylor Nelson Sofres published this week. The results coincide with the launch of Omnimas, a TNS omnibus service, in Central Europe. More

July Launch for 2002 Ipsos Survey

Apr 29 2002

Media researcher Ipsos-RSL is set for a summer launch for the new addition to its Europe 2000 family of surveys. The latest study, entitled 'Europe 2002', will be welcomed with a host of events during the month of July. More

The Paradox of Loyalty

Apr 29 2002

Part of the problem surrounding the whole issue of consumer loyalty, according to new analysis from Through the Loop, is that all too often marketers are focusing on attracting new customers rather on satisfying their existing customer base. More

New Insight on Marketing to Children

Apr 29 2002

Given the controversial environment surrounding marketing to children, those in the industry must be doubly sure that they get their marketing approach right. A relaunched journal, Advertising & Marketing to Children, is designed to assist by aiming to help marketers reach under-18s through both responsible and successful campaigns. More

The Potential of China for the Internet

Apr 26 2002

China has taken second place in the race for the world's largest at-home Internet population, according to new Nielsen//NetRatings data. More

IRI Integrated Merchandising Solution

Apr 17 2002

Information Resources has formed a strategic relationship with UK software and consulting company The Fifth Dimension to provide consumer packaged goods (CPG) retailers and manufacturers with a fully integrated shelf-to-store merchandising solution. More

New Insight into Pregnancy and Parenting

Apr 16 2002

Research agency RDSi has just completed a brand new survey on pregnant women and parents of pre-school children. The results are to be presented at two seminars in early May at the agency's London offices. More

Independent Research Group For Australia

Apr 11 2002

The Market Research Society of Australia (MRSA) has announced it is to hold the inaugural meeting of its new Independent Research Group (IRG) during the first week of May. The group has been set up in response to the reported needs of independent researchers. More

Audience insite Measures (AiM) Launches

Apr 8 2002

A new online media planning tool called 'Audience insite Measures' (AiM) has been launched this week by Jupiter Media Metrix. Designed to help both US advertisers and media sellers, it provides in-depth demographic, lifestyle and qualitative information on a wide range of websites and visitors. More

NOP Tools to Crack eTransactions

Apr 3 2002

Creating online awareness, generating click-throughs, and building Net sales often go wrong as users leave their metaphorical web purchases at the 'counter'. Improving this situation is the aim of NOP World's new 'RelevantView' software system launched last week. More

Off-the-shelf Net Surveys from RedSheriff

Apr 2 2002

RedSheriff, has just launched a set of four 'off-the-shelf surveys' for website owners. These are in the form of their new general, customer satisfaction, e-commerce and demographic products. More

New Attitudinal Segmentation Product

Mar 22 2002

CRM agency, KnowledgeBase Marketing, has recently partnered with Yankelovich, a consumer research firm, to offer clients a new marketing tool. MONITOR MindBase, the leading attitudinal segmentation product developed by Yankelovich, is now available to KnowledgeBase Marketing clients for data enhancement and list rental through the AmeriLINK Consumer Database. More

Alliance with Optimum Pay to Boost Survey Participation

Mar 14 2002

SPSS MR has forged a new alliance with Optimum Pay, a leader in online payment systems in a drive to boost survey participation rates. With Optimum Pay, customers can create highly differentiated incentive programmes that drive cooperation rates in surveys. Since Optimum Pay runs on the Web, administrative burdens and costs are kept to a minimum. More

HR Support as Part of Recruitment Service

Mar 13 2002

UK recruitment consultancy pricejamieson, has introduced a dedicated team to provide HR services for its clients, with Claire Lloyd appointed as Head of HR Services. More

Advertising Media Planning goes Online

Mar 7 2002

Media planning tools for online advertising have arrived this week in the shape of new tools from Jupiter Media Metrix. The company's research-based Internet ad planning resource promises to bring reach and frequency estimates to Net campaigns for the first time. More

Website Auditing Offer from ABC and RedSheriff

Mar 1 2002

Net auditor RedSheriff is offering UK website owners a two month, reduced rate fee for the measurement and filtering of their ABC traffic data. ABC ELECTRONIC already offers website owners a half price registration fee to all those that use RedSheriff. More

New Website for Independent Consultants in the UK

Feb 25 2002

The Independent Consultant's Group (ICG) in the UK has this week launched its website at http://www.indepconsultants.org More

Online 'Campaign Analysis' Launch from Jupiter

Feb 22 2002

Jupiter Media Metrix has this week introduced what is claimed to be the first independent online advertising and marketing measurement system. Called 'Campaign Analysis', the tool should provide accurate and up-to-date measures of online campaigns. More

Optimism for US Grocery Manufacturers

Feb 19 2002

ACNielsen U.S. has released findings from its new Consumer Pre*View service that provide positive news for the domestic consumer packaged goods (CPG) industry. More

Direct Mail Down Under

Feb 13 2002

Over 90% of senior executives in the Australian direct mail industry believe that the country's new Privacy Act will impact on their businesses to some extent. This is according to the detailed findings of the first ACNielsen MailTrack survey of Australian direct mail online released this week. More

ACNielsen Asian/Pacific Survey Shows Economic Caution

Feb 8 2002

Almost two thirds of Australians think the world economy is heading for recession. This is the headline finding from a new Asia Pacific online survey on consumer confidence from ACNielsen. More

DRNO Launches Diary Email Service

Feb 4 2002

As of today you can register for a free, regular email with details of market research *events* of relevance to you - conferences, seminars, courses, speaker meetings, training, interest groups and others. Select the types of event you want and choose from weekly, fortnightly or monthly emails. Register at www.mrweb.com/input/evt-not.htm or read more details first... More

New Report on Digital Interactive TV

Feb 4 2002

The IPA report by Howard Unna, published this week in the UK, provides a fascinating insight into DiTV through Unna's experience as one of the first DiTV retailers, responsible for the launch of the first retail shop to start trading on 'Open' almost three years ago. More

Launch of CIM Online Knowledge Centre

Feb 1 2002

The Chartered Institute of Marketing in the UK just has launched an important initiative 'The Knowledge Centre'. CIM's goal is to create an encyclopaedia of knowledge, tools and information, which practitioners will find practical and useful. More

UK's First 'At Work' Internet Panel Research from Jupiter

Jan 28 2002

Jupiter MMXI has released its first monthly report showing how the British use the Internet at work. The research is based on the behaviour of a representative sample of Internet users who have installed Jupiter's tracking software onto their PC. More

New Global Lobbying Body for MR

Jan 23 2002

Leaders of the market research industry, meeting last week in Geneva for the second consecutive year, to discuss ways to strengthen the position of market research, agreed to take action on a number of key priorities. The 50 leaders attending the global Research Leaders Summit, also called RELEAS 2, organized by ARF and ESOMAR, have decided to establish a global lobbying body for the market research industry. More

IRI Launches New Product Portfolio Tool

Jan 21 2002

Information Resources recently announced the launch of Attribute Drivers. This new analytic service helps consumer goods manufacturers optimise their product portfolios by understanding the value of specific product attributes, including brand name. More

Survey Sampling Expands Online Sampling Capability

Jan 17 2002

Survey Sampling, Inc. (SSI) and the Excite Network's iWon portal have joined forces to provide an expanded range of sampling services to the marketing research industry. The partnership will also allow SSI to further expand the SurveySpot Internet Sampling Panel, a multi-sourced Internet research panel representing over a million individuals. More

Upgrades to ACNielsen Category Management Tool

Jan 15 2002

ACNielsen U.S. has announced the release of Category Business Planner version 1.1, which incorporates numerous enhancements to its new Web based category management intelligence system. More

OPA Study on US Net Consumption

Jan 15 2002

A new study from the Online Publishers Association (OPA) has shown the latest patterns in US consumer net consumption. Undertaken with Millward Brown IntelliQuest in November 2001, the research profiles At-Work Users and contrasts them with Non-Work Users. More

New Website Evaluation Platform from Netusability

Dec 18 2001

Citing a recent Forrester report that 63% of Global 3500 firms surveyed are not satisfied with the effectiveness of their website assessment, Netusability has launched its Customer Experience Platform, a solution of website monitoring, usability testing and online analytics software and services for businesses with an online channel. More

Best Practice in Web Marketing

Dec 12 2001

A new website has just been launched by the Marketing Council to demonstrate best practice on the web. http://www.e4M.biz recently reviewed in the '2020' newsletter, is the UK's first non-commercial website designed to guide senior corporate executives on the best practice and theory of e-marketing. More

NOP's M-Kids outlines Youth and Mobiles

Dec 11 2001

Just over half of today's 7 to 16 year olds in the UK are proud owners of the ultimate 'must have' accessory, the mobile phone. In consequence, handset upgrades are becoming ever more common. This is the main finding of a new survey from NOP World. More

Information Needs of Marketing Staff in Europe

Dec 10 2001

At this week's Online Information 2001 conference in London, Outsell, Inc announced the release of a landmark multi-client study summarising the information needs, habits, and preferences of 500 European sales and marketing professionals across 10 industries in the UK, France, and Germany. More

NOP To Launch e-Omnibus

Dec 5 2001

NOP World has announced strategic online alliances with Tiscali and iPoints as it launches its new e-Omnibus service in Britain. The largest GB Internet Omnibus, e-Omnibus is representative of the weekly online user population, estimated to be some 15 million adults. More

The New Media Vision

Nov 30 2001

Consumer e-commerce occurs among 60% of the UK's major companies, half of which expect to see sales grow over the next year. Two thirds also advertise on the net, half of which plan to increase their spend in the coming 12 months. These are the key findings of an ISBA /Advertising Research Consortium (ARC) study on net marketing released recently. More

ORC Launch Pay and Benefits Applications

Nov 21 2001

ORC International has announced the introduction of two new online tools for HR managers. Launching at the end of this week, the new tools in particular should greatly aid research into employee pay and benefits. More

Research Engineer Hub Launched by Itracks

Nov 16 2001

Itracks, the online MR software supplier, has just announced the launch of its new Research Engineer software programme. This system is billed as a "one-stop hub for research professionals, allowing them to manage their online projects from one central location." More

Global Online Panel Upgraded by NetValue

Nov 13 2001

NetValue has announced some recent improvements to its existing Internet User panel, boosting the number of its respondents to roughly 1.5 million worldwide. This has resulted from the company's move away from measuring just home Internet usage alone to measuring all home, work and university Internet users. More

New Advance in Relationship Management Software

Nov 9 2001

NFO World Group has announced the North American launch of its relationship management software TRI*M. The recently updated system processes stakeholder relationship data to create simple customer information, useful in preventing customer "leakage" and securing good returns from company customer satisfaction programmes. More

New US eSpending Survey Probes Christmas Shopping

Nov 9 2001

Goldman Sachs, Harris Interactive and NetRatings have announced a partnership to deliver a new eSpending Report tracking weekly US online shopping and buying attitudes. The study will be based on a national American survey of 500 online shoppers randomly chosen from Harris Interactive's panel of Internet users. More

New and Improved ACNielsen N American Tracking

Nov 8 2001

ACNielsen U.S. and ACNielsen Canada have decided to combine their separate retail tracking services. SCANTRACK North America will now represent the combined system of ACNielsen's SCANTRACK in the United States and MarketTrack in Canada. More

Joint BMRA/MRS Research Directory in Pipeline

Nov 1 2001

In a bold new move, the MRS and the BMRA in the UK have decided to rationalise their directory publications. This is in place of the previous publication of the two separate listings of research suppliers and services. More

New Market Research CRM Solution

Oct 31 2001

Insightful Corporation, a leading provider of enterprise software solutions for data analysis, and FIRM Inc., a provider of Internet-based survey and feedback software, are to integrate their respective technologies into a single, seamless market research and CRM solution called confirmit Customer Behaviour Modelling (CBM). More

Insights From New Wal-Mart Channel Service

Oct 30 2001

ACNielsen U.S has delivered the first sales information and insights from its new Wal-Mart Channel Service. More

New Investor Information Site for Japan Launches

Oct 26 2001

A new "one-stop-shopping" website called INVEST JAPAN! has been launched this month. Offering a wide range of information and statistics on Japan's various industries and regions, the site has been created by the government-supported Japan External Trade Organization (JETRO). More

Nielsen's Convenience Track Data Expanded in the USA

Oct 23 2001

ACNielsen in the USA has recently announced that it will add local market data for meat snacks to its convenience channel sales information service, Convenience Track. Information about the category will expand beyond a "Total US reporting" category and will be available for 30 major markets beginning in the first quarter of 2002. More

Government Approval For Internet Tracking Research In China

Oct 5 2001

Nielsen//NetRatings has received government approval to conduct Internet research in China. In doing so, the Nielsen//NetRatings service is the first and only service to be officially approved by the Chinese Government to measure consumers' Internet behaviour. More

Recruiting Teenagers Online for Research

Oct 2 2001

Habbo Hotel (www.habbohotel.com), the growing teenage community website, was recently commissioned by the online youth market research company, the Fat Group to supply a large sample of UK teenagers for a new product development task for a major food and drink client. More

New Standard in Website Analysis

Sep 27 2001

Jupiter Media Metrix is aiming to set the standard in web traffic analysis with the launch of its new Site Measurement service. More

Accessing the Web from Work

Sep 17 2001

Of the 92 million people who have an opportunity to access the Internet in the UK, France and Germany, less than a third have Internet access at work according to new research from Jupiter MMXI. More

Detailed Insight into Consumer Interactive Habits in Europe

Sep 10 2001

The European interactive services market is far from maturity, and little is known about how future waves of consumers will want to integrate interactive media and services into their lives. To tackle this issue, the Yankee Group's Internet Strategies Europe Planning Service is launching Interactive Consumer Europe (ICE), a comprehensive study of both current Internet users and non-users to develop the most detailed demographic segmentation of the market to date. More

60% of Britons now Using the Internet

Sep 5 2001

Latest analysis from Jupiter MMXI reveals that between April and June this year, over 33 million Britons used the Internet. The Online Market Landscape surveys over 5,000 people every three months to understand how the Internet is accessed and used in the UK. Launched recently, the first published report covers April to June 2001. More

Gallup Research Metric for Customer Engagement

Aug 31 2001

Holding onto a customer has never been harder. The latest Gallup research shows that the key to wooing customers isn't price or even product, but emotion. To monitor this, Gallup has devised a new 11-question metric of 'customer engagement.' More

Information Resources Launches New E-Commerce Website

Aug 16 2001

Information Resources has launched a new e-commerce website to provide smaller consumer packaged goods (CPG) companies with the same market analysis and insights as their more established and larger competitors. With this online service, customers can select and purchase market intelligence available from IRI's InfoScan retail tracking service to meet their specific business needs. More

MyBestProfiles Consumer Lifestyle Website Launch

Aug 15 2001

Claritas, a provider of marketing information and target marketing services, has launched MyBestProfiles, the fourth website in its continuing series of sites designed to provide access to marketing information. The other three sites are MyBestProspects, MyBestCustomers and MyBestLists. MyBestProfiles provides access to consumer lifestyles and purchasing habits. More

New "Hands On TV" Survey Looks at iTV

Aug 11 2001

Gambling, advertising and the wide range of programming available are thought to be the most popular aspects of the UK's interactive TV system (iTV) at present. This is according to Netpoll's new Hands On TV study into users' attitudes towards the new medium. More

New Middle East Exporters Website

Aug 10 2001

Researchers at Mercintel, one of the UK's leading Middle East market research specialists, have spent the past 3 months evaluating commercial websites from the Gulf region. The result is a UK exporter-orientated website with links to hundreds of relevant Gulf-based sites. More

ORC Website Mystery Shopping Research

Aug 10 2001

The Consumers' Association has commissioned ORC International to conduct an online "mystery shopping" programme. This is intended to assess the service levels as provided by companies whose websites display the Which? Web Trader "seal of approval." More

Extended Baby Research Launched by TNS

Aug 8 2001

Taylor Nelson Sofres (TNS) has launched a range of new and extended research services focusing on the UK baby market. The aim of the new package is to comprehensively measure attitudes, behaviour and consumption within the marketplace. More

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