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UK-based consumer intelligence company Measure Protocol has launched an agentic behavioural intelligence platform called Measure Predict, giving users direct access to more than five years of permissioned zero-party behavioural data from UK and US consumers. More
Two bills which would have placed significant extra admin burdens on researchers working with respondent incentives have been dropped in Minnesota, while Massachusetts is proceeding with legislation which will ban companies from selling their users' precise location data. More
Former General Mills insight leader Nichole Norby has joined Visa as Senior Manager, Brand Insights. More
The ARF (Advertising Research Foundation) is looking for a new leader, with longtime President and CEO Scott McDonald due to retire early next year. The vacancy was added to the MrWeb job board this afternoon with a salary of $350-450,000 per annum. More
In New York, TV audience measurement and outcomes company EDO has launched an in-flight campaign optimization suite as part of its Ad EnGage platform. More
Audience intelligence and targeting company Locala has hired Grant Gudgel as Chief Marketing Officer, as it gears up to promote a new vision based on 'agentically enabled adaptive advertising.' More
Swedish firm Tobii has launched a new webcam-based eye tracking solution for research, which it says will help researchers reach broader and more diverse participant groups by removing the need for specialist hardware. More
Nielsen has announced a deal to integrate its Big Data + Panel audience measurement solution directly within Mediaocean's Prisma platform, as well as collaborations with automotive data specialist Polk and consumer surveys firm MRI-Simmons. More
In New York, ad tech platform Aditude has appointed Yuriy Yarovoy in the new role of SVP Games, leading product, business strategy, and go-to-market efforts for gaming and entertainment publishers. More
independent European research and advisory firm Blauw has acquired a majority stake in SponsWatch, a Stockholm-based sponsorship media analytics platform. More
In Austin, Texas, video analysis, performance and monetization company KERV.ai has announced the appointment of Joshua Koran as Chief Product and Technology Officer. More
Six UK data and insight businesses are pooling resources under a new holding company, SHARCC Group, which has acquired majority stakes in them. The firms are Potentia Insight, DataTree Connexions, SigDiff, Potentia Sports, Pegasus Insight and InsightX. More
US-based real estate data, analytics and marketplace firm CoStar Group has acquired Zonda, a data, marketplace, and software platform for the new home ecosystem, for around $800 million. More
YouGov has expanded its suite of consumer intelligence tools with the launch of AI Index and AI CategoryView, promising client firms continuous, structured intelligence on how consumers 'perceive, use and feel about' AI tools and brands. More
Agentic customer intelligence and personalization platform OuterSignal has acquired Monocle, an AI-powered lifecycle marketing platform for ecommerce and DTC brands. More
TV advertising services company Marketing Architects has announced an expanded collaboration with Nielsen, whose national TV measurement services it will now use. More
Decision intelligence firm Morning Consult has appointed Matthew Hammon as Chief Growth Officer, leading the development of an AI-native marketing, communications and growth function. More
In Toronto, Canada, audience measurement firm Numeris has appointed former Comscore exec Bryan Segal as its new Head of Growth Strategy More
Global consumer intelligence group NIQ has launched a new feature called Survey Groups, within its NIQ Discover platform. The upgrade promises users more insight into the reasons behind changes in their markets. More
UK-based analytics and insights firm Delineate has appointed Louis Fernandes in the new role of EVP, Client Partnerships & Insights; and promoted Derick Lewes-Gale to VP Account Management, Laura Mainwaring to Senior Account Manager, and Francisco De La Torre to VP Research Management. More
In Sweden, brand development and marketing optimization firm Nepa has appointed former Googler and EssenceMediacom leader Morten Flamand, as VP Sales. More
Former dunnhumby Chief Executive Simon Hay has joined digital point-of-payment customer feedback specialist TruRating, as a Board Advisor. More
Atlanta, GA-based CX specialist Stord has raised $250 million in funding. The Series F round values the company at around $3 billion and will be used to boost software development and expand operations. The firm has also opened Stord Labs, dedicated to advancing physical AI and robotics. More
A day after announcing the sale of its Movies business, which will be rebranded as Rentrak, Comscore has a new CEO. Matt McLaughlin takes up the post with immediate effect, replacing Jon Carpenter who will help with the transition and continue to advise the Board until October. More
Andy Brown, who as Chairman and CEO of Kantar Media oversaw the expansion of its international ratings and TGI services, has died aged 63. More
Global retail data specialist Circana has launched a solution called Social Commerce, promising daily insights into the rapidly growing social commerce landscape, a channel which it says traditional point-of-sale data collection has not measured. More
Comscore has sold off its Movies box office measurement business to private investment firm Advaya Capital, which will immediately revive the Rentrak name. The price of $70m is less than 10% of what Comscore paid for the company ten years ago, but Advaya has ambitious plans for the legendary brand. More
Ipsos has launched a platform called Product Studio, developed with input from global consumer goods manufacturers and using a combination of AI, data science and insights experience to accelerate and enhance product testing. More
London-based gaming and virtual worlds insights and analytics specialist GEEIQ has raised $6.8 million in funding, with which to accelerate product development, grow partnerships and support expansion into new verticals and territories. More
First-party data company Dynata has appointed Dana Sergenian Hingtgen as Senior Vice President, Sales, focusing on brand clients in North America. More
Media intelligence provider Samba TV has launched a platform called 'Project Gravity,' which matches digital profiles to off-line consumer data from sources such as email lists, to allow ad targeting. More
Recently launched consumer intelligence firm Automotive Insights & Research Services has announced a partnership with UK 'digital garage' Regit, and the launch of AutoGraphics, a tool that promises 'an entirely new way to filter and interrogate consumer intelligence data.' More
Retail data and customer loyalty pioneer dunnhumby is getting a new Chief Executive: Jamie Samaha will take over from 20th July, succeeding Josh Bottomley, who has decided to step down. More
OvationMR, headquartered in New York, has appointed long-time Nebu sales leader Ian Roberts as SVP, Insights and Strategy. More
Behave, the behavioural consultancy within Serviceplan Group's House of Communication UK, is launching in Germany, with a new team in Munich led by Karin Immenroth, Global Chief Data Officer at Mediaplus, and Global Director Minh Nguyen. More
US company AppsFlyer has launched a web version of its long-established mobile attribution service. The release of Web Performance Measurement promises marketers 'one independent source of truth across web and mobile.' More
New York firm RMTLabs has launched Resonance OS, which it says is the first targeting platform to connect neuroscience-validated motivational profiles of viewers, content and creative with real-time programmatic activation across major media channels. More
In Bluebell, PA, USA, custom MR firm AMC Global has announced four promotions: Amelia Gulding to Senior Project Director, Emily Izbicki and Alison Hansberry to Senior Research Director, and Tim Shaw to Senior Research Engineer. More
Insights, design and strategy group Material has appointed Ranjan Kalia as CFO, as the firm looks to scale its global capabilities and increase investment in AI. More
Retail intelligence platform RADAR has secured $170m in Series B funding, at a valuation of $1 billion, with which to develop of next-generation sensor hardware, accelerate deployment across retailers, and expand in Canada, EMEA and Latin America. The firm also hired Abi Viswanathan as its new CFO. More
DVJ Insights has hired Nicola Ball as a consultant in the UK, strengthening its shopper and innovation expertise, and supporting continued growth in the region. More
Tom George has stepped down as CEO of Origin, the cross-media measurement initiative operated by the ISBA, after nearly four years in the role. He is replaced on an interim basis by ISBA Director of Media Steve Chester. More
Norstat has appointed Olav Nistad in the new role of Chief Information Officer, with a remit to oversee the technical integration of acquisitions and the implementation of unified operations, tech and systems across the company's global footprint. More
Ohio-based Prosper Insights & Analytics has launched an automated version of its Prosper Model Factory, built on Amazon SageMaker and promising to dramatically simplify and accelerate predictive model development. More
In San Francisco, outcomes measurement platform Upwave has announced the hiring of former Comscore, Dynata and Publicis exec John Bulgrin as Chief Revenue Officer (CRO). More
Borderless Access has appointed James Ingram as SVP Business Development, with a remit to advance the company's first party data and customer access sales strategy across consumer, B2B, healthcare and specialist audience segments. More
Sofia, Bulgaria-based panels firm JTN has appointed Danielle Gates (previously Rissmeyer) as US Head of Partner Development, based in NYC. More
Boston, USA-based employee experience platform Blink has raised $17 million in funding. The money will be invested in growing product and engineering teams, further developing its platform, and accelerating its go-to-market strategy across the hospitality industry and beyond. More
Global marcoms group Publicis is to acquire data collaboration platform LiveRamp, for a total enterprise value of around $2.2 billion. Publicis says the buy will make it a leader in data co-creation, and help 'unlock new opportunities for the agentic era.' LiveRamp has also announced annual revenue up 9% to $813m. More
Dutch-based data collection firm GDCC has announced the acquisition of fieldwork company Telquest, from Kantar Germany, giving it 'a strong and immediate foothold in Germany for high-quality telephone-based data collection.' More
Cint has partnered with Canadian company illumin Holdings Inc to offer self-serve brand lift measurement directly within clients' campaign setup. The partners say this will allow marketers to launch studies up to 90% faster and see results 'in minutes instead of weeks.' More
In Los Angeles, video game commerce company Xsolla has announced an integration with Tenjin, a mobile measurement and analytics platform used by more than 30,000 apps worldwide. The deal promises developers a complete view of player lifetime value (LTV) and return on ad spend (ROAS). More
With the World Cup imminent, sports marketing agency Ten Toes has launched Ten Beat, described as 'sport's first million-persona intelligence platform,' providing brands, rightsholders and broadcasters with an immediate take on what fans think on 'any question, in any market, at any moment.' More
Global consumer intelligence firm NIQ has announced revenue of $1,072.7 million for the first quarter, a reported increase of 11.1% increase, with organic growth of 5.1% at constant currency. Adjusted EBITDA rose 19.1% to $224.8 million. More
Albertsons Media Collective, a division of the US grocery chain, has this week launched a 'Lifetime Value' (LTV) measurement framework, to help advertisers assess the long-term value of retail media campaigns. More
Digital ad trade body the Interactive Advertising Bureau (IAB) has published a draft of its Campaign Data Standards, for public comment, Part of the association's Project Eidos initiative, the standards propose a consistent, interoperable framework for structuring campaign data. More
YouGov's data analytics and visualization platform Crunch has added new AI Agent features, allowing users to explore any data collected from the firm's global panel of 30+ million members through natural language conversation. Custom research and syndicated products are both included. More
Healthcare payer intelligence specialist Anomaly has secured $17 million in new funding, doubling its total raised to date. More
Nine major US broadcasters and publishers have announced a new initiative in partnership with technology company OpenAP, promising advertisers a standardized way to connect first party outcome data to campaign exposure data across linear and streaming TV. More
Consumer intelligence specialist MRI-Simmons is offering help for local media planners with the launch of a new study promising insights into evolving media habits and other consumer behavior, across 205 local US markets. The new offering combines data from two existing products. More
UK-based agency Listen + Learn has rebranded as 'Unwritten'. The new name reflects 'a broader focus on digital culture, and a more connected way of helping clients get to deeper, sharper thinking.' More
US company Orbweaver, a provider of data integration, quoting and sales automation solutions for the electronics industry, is acquiring Budde Marketing Systems, specialist in POS data management and channel performance analytics. More
In the Canadian capital Ottawa, ecommerce analytics and monitoring platform Noibu has announced an extension of its services for Shopify Plus merchants, as well as the addition of two new AI capabilities - Explorations and Noibu MCP - providing a conversational interface for store data. More
Former Hansa Research Head of International Umesh Kumar has launched UKS Insights, a specialist MR agency headquartered in India and specializing in complex, underpenetrated and hard-to-reach markets. More
Viewing figures for Rakuten TV will now be independently measured by Barb, after the company became the latest streaming service to sign up with the UK audience measurement body. More
Custom MR firm AMC Global has appointed former Molson Coors research leader Abby Miller as Director, Qualitative Insights. More
Innovation research specialist Dig Insights has appointed Emma Roberts as Vice President, based in a new office in Sydney, and supporting clients / driving commercial growth across Australia and New Zealand. More
MD Tom Johnson has been promoted to CEO at UK-based trend tracker and insight agency Trajectory, after more than sixteen years at the company. More
Marcoms group Stagwell has upgraded its predictive brand technology platform BERA, part of its Marketing Cloud and Harris Poll offerings, with the launch of a rapid brand impact report service called Brand-to-Business AI Agent. More
Ad and commerce tech company InMobi has acquired MobileAction, an optimization and analytics platform for app developers looking to improve visibility and performance across the App Store and Google Play Store. Financial terms were not disclosed. More
In New York, Insights firm Okay Human, now part of newly-formed agency DigitalMYnd, has announced new tools allowing clients to survey people in the moment, based on behavioral triggers, so as to 'understand decision-making while it's still unfolding.' More
Dallas, Texas-based ad agency Lerma has announced a Sports Sponsorship Ranker, which will evaluate sponsorship value across professional sports. The proprietary tool is launching with MLB (baseball) rankings, with more sports scheduled to follow soon. More
In London, predictive modelling specialist Kohort has raised $7 million in Series A funding, with which to build user acquisition (UA) agents for mobile game studios. More
US company MRI Simmons has extended its relationship with consumer data giant Experian, making audience segments derived from the former's nationally representative consumer research available through the latter's data marketplace. More
Technology and services analyst HFS Research has unveiled a new decisioning platform called the Data Intelligence Suite. The launch marks an evolution for the firm, away from the 'traditional analyst model' and towards 'proprietary data, structured intelligence, and the ability to interact with it in real time.' More
NIQ has announced and expanded partnership between its Brandbank unit and product discovery and sourcing platform RangeMe. The new deal enhances the platform's verified product data, helping retail buyers 'identify innovation' with greater speed and clarity. More
Cambridge, MA-based technology research and consulting company Forrester has reported first quarter revenue down 4.9% to $85.5 million. An adjusted net loss of $692k replaced income of $2.0 million a year earlier. More
Global retail and consumer intelligence provider Circana has launched the Market Share Drivers solution, which brings together a number of distinct data assets with advanced statistical modeling to help US CPG retailers precisely identify the factors driving changes in their market share. More
Voxpopme has launched Compass, an AI research agent for enterprise insights, marketing and product teams. The agent provides a conversational interface and combines analysis of existing data with the ability to automatically launch new research to fill gaps. More
Behavioral strategy specialist Vista Grande has announced it is expanding into Latin America, and is hiring a team from 'across the region' to ensure 'deep local understanding' within its diverse countries and communities. More
Gartner has reported a decrease in revenue in the first quarter, to $1.51bn - on an adjusted, FX-neutral basis the drop is just 1.4%, but still unprecedented in recent years for the IT consulting giant. More
Norstat has appointed Johannes Eckner as Managing Director of its Austrian business, starting this week. More
Nielsen has announced the results of its co-viewing pilot, conducted in February, and says it shows an average uplift of around 4.19% in total viewers for the top televised live events including the Super Bowl LX, Olympics Opening Ceremony and State of the Union Address. More
Northern European mystery shopping and customer service specialist Dive has named Julia Schramm as Country Manager for its Dive Custitude division, in Sweden. More
Inlightened, a tech-enabled platform giving access to a vetted network of healthcare professionals, has appointed Rob Ramirez as Head of Strategy. The firm is based in Boston, US. More
Ipsos has promoted Lisa Gudding to Chief Growth Officer, U.S. A Board member of the Insights Association, she is promoted from President, Strategic Growth. More
Marketing software firm Zeta Global has reported revenue of $396 million for the first quarter, up 50% year-on-year; operating loss reduced around 39% to $13.25 million; and adjusted EBITDA up 42% to $66.1 million. More
Ipsos has expanded its early-stage ad evaluation portfolio with the launch of AI-Augmented Moderation, under its Creative|Labs brand. Available globally, the offer brings together human expertise and AI to deliver same day quant and scaled qual insights. More
San Francisco-headquartered marketing and personalization platform Hightouch has secured $150 million in Series D financing, valuing it at $2.75 billion. More
Global consumer intelligence group NIQ has launched Precision Solutions, a solution aiming to help brands and retailers make more precise and localized decisions. Initially the service is available in the US, and the company says it will 'evaluate' this before rolling out elsewhere. More
Marketing group Stagwell has reported first quarter revenue of $704m, up 8% versus Q1 2025, equivalent to 1.6% organic growth. Adjusted EBITDA was up 9% to $90m. More
In the US, Guideline has expanded its pricing intelligence product SQADCosts Local, delivering CPM benchmarks for locally geo-targeted digital buys across the country's top 60 plus video and audio publishers. More
Walmart Data Ventures, the retail giant's insights and analytics division, is launching Scintilla Media Data Feed, a new API allowing advertisers to securely share Walmart first-party operational and retail data through scalable API access with their agency and tech partners. More
Media, entertainment and gaming insights specialist Screen Engine/ASI is merging two of its research agencies, Coherency and Tapestry, under the latter's brand. The resulting firm will number just over 50 research professionals across the US and UK. More
NYC-based Innovid has announced an upgrade, with enhanced purchase measurement, including online and off-line conversion impact; more granular, source-level attribution insights across campaigns and platforms; and new vertical benchmarks to help contextualize performance and optimize outcomes. More
Former Nielsen Australia MD Monique Perry is the new CEO of consumer advocacy group Choice, six months after she and her husband were dismissed from the ratings giant. More
Integral Ad Science (IAS) has launched Total TV, a suite of solutions designed to bring 'linear-like' transparency to streaming TV, with data analysed by genre, rating, language, show and program, for streamers including Disney, NBCUniversal, Paramount and Prime Video. More
In the US, insights firm Okay Human has been acquired by newly-formed agency DigitalMYnd, promising solutions which integrate behavioral signals with honest conversational feedback. More
Nielsen has launched a solution called Predictive Sales Lift, promising its Nielsen ONE Ads customers an 'always-on, measurement-based, predictive way to evaluate sales effectiveness.' More
Kantar has appointed Mary Pat Simpson as Vice President, Growth and Strategy, Automotive, and is relaunching its office in Detroit, the center of the US automotive industry. More
Data science firm Youtility has raised further seed funding, bring its total to date to $4.2 million, and will use it to expand operations and further develop its software analysing real-time behavioural signals from customer interactions. More
Ipsos has unveiled a new 'vision' for qualitative research, combining AI and human inputs and delivered via three modules within its qual division Ipsos UU: Dynamic Digital Twin Communities; AI-Powered Moderation; and the EDGE Framework, which investigates extreme and unusual behaviour. More
Insights, brand strategy and product innovation advisor Material has announced the hiring of Raman Kalra as President, Asia Pacific, leading its operations in the region. More
Ad currency body TAM Ireland has chosen Fifty5Blue - the former Kantar Media - to provide cross-platform audience measurement services for Irish television and video. More
Australia-based Pureprofile has once again reported strong growth, with revenue up 17% to $AUD 14.8m in the third quarter of its financial year 2026, and EBITDA rising 67% to $AUD 1.0m. More
In London, enterprise customer insights firm UserTesting has rolled out its plugin for collaborative design tool Figma, allowing designers and builders to get user feedback without ever leaving the platform. More
MR industry data quality specialist Rep Data has appointed Cint veteran Oscar Carlsson to its Board of Directors, strengthening its focus on Europe. More
Comscore has announced renewals and extensions of contracts with more than fifteen broadcast clients, focused on local measurement. More
Consumer data and tech giant Experian has appointed BT and Kantar Chairman Adam Crozier to its Board as an independent Non-Executive Director and Chair Designate, from 12th May. He will succeed Mike Rogers, who has chaired the company for the past seven years. More
AI-powered market research platform Ideally has announced $10 million in Series A funding, together with the US launch of a new early-stage creative insights product, Ideally Canvas. Funds will be used to support US expansion and further develop solutions. More
Ad intelligence firm DISQO has appointed Terri Walter as Chief Marketing Officer, responsible for leading its marketing organization and driving its brand, communications and go-to-market strategy. She reports to CEO and co-founder Armen Adjemian. More
Consumer intelligence firm NIQ has announced a strategic collaboration between its Brandbank division and product data and ecommerce optimization company Prodx, promising US retail clients help in activating their product data to optimize digital shopping experience. More
US-based behavioral research and innovation strategy firm InsightsNow has launched Claira, an AI agent which it says embeds behavioral intelligence across the product innovation lifecycle. More
In the UK, recently launched consumer intelligence company Automotive Insights has appointed Andy Barratt as Chairman of its Advisory Board. More
In New York, the ARF has announced that its longtime President and CEO Scott McDonald will retire early next year. A successor has not yet been appointed. More
Numerator has announced Real-Time Attribution, an AI-powered upgrade to its Canada coverage promising clients 'significantly reduced' time between trip capture and the delivery of brand- and category-level insights. A series of calibration and benchmarking enhancements are planned for later this year. More
Former Millward Brown India leader and Kantar Insights Japan MD Shishir Varma has been appointed CEO of AI-powered consumer insights platform PulseAI Research, formerly known as Smytten PulseAI. More
US firm Sightly, whose flagship Brand Mentality platform helps brands understand culture and audience behavior in real time, has appointed Dave Otis as SVP of Sales. More
Attention measurement tech company Lumen Research and research tech and marketplace pioneer Cint have announced a partnership. The firms aim to help advertisers and agencies see 'exactly how attention influences marketing outcomes' - and take action accordingly. More
A new marketing intelligence company called DigitalMYnd has launched in New York. The company brings together former colleagues from agency Phoenix Marketing International, and is led by Chairman, CEO and founder Al DeCotiis. More
Media intelligence provider Samba TV has appointed former Comscore SVP Kelly Barrett as Senior Vice President of Product Management, with a remit to build the firm's product management and design leadership through multiple hires, as well as recruiting for data science and engineering. More
Audio, imaging and computing tech company Xperi, the parent of TiVo, Inc., has enhanced its in-vehicle radio intelligence portal to give broadcasters more comprehensive and timely audience analysis. More
In San Francisco, marketing and personalization platform Hightouch has launched Ad Studio, a suite promising to help marketers create 'high-quality, on-brand ads at scale.' It also provides performance and competitor insights. More
Ipsos has reported first quarter revenue of EUR 554.9 million, down 2.4% from a year earlier and representing organic decline of 1.4%. Despite this, it has confirmed its targets for growth in 2026 as a whole, with a number of positives including a strong order book and recoveries in key sectors. More
In the US, healthcare intelligence company Konovo has partnered with life sciences strategy consulting firm Litmys, promising to help clients make 'earlier, smarter and more commercially informed' decisions on R&D investment and clinical development. More
In the US, CTV and programmatic ad tech company Viant Technology has agreed to acquire attention measurement specialist TVision Insights, in a deal valued at around $40 million. More
The Research Agency (TRA) has appointed Ben Farnsworth as Sales Director, located in Sydney, and Tessa Tripp as Head of Product Marketing, based in Auckland. Both are newly created roles, intended to accelerate the growth of the firm's TRA Tracking solution. More
Packaging and point of purchase intelligence specialist Behaviorally has relaunched its TransactionPath Shopper Suite, a portfolio of solutions designed 'to reflect the realities of how decisions are made in today's retail environment.' More
Brand lift measurement specialist On Device has appointed Josh Rucker as VP of US Sales, as it looks to invest and expand in the region following a 500% increase in Stateside studies in Q1. More
In London, research, analytics and advisory firm Phronesis Partners has appointed Anish Nath as Director, Technology Research, AI & Automation. More
In London, UX research firm UserTesting has appointed Ryan Roland as Chief Financial Officer - its second top-level addition in two weeks. More
British-based site performance testing and tracking firm Webtrends Optimize has appointed Samantha Bessant as Customer Success Director, and part of its senior management team. More
In the US, not-for-profit cinema trade alliance ICA has partnered with analytics and insights platform Screendollars, to provide proprietary data and trends intelligence to ICA members. More
Financial sector alternative data provider YipitData has appointed Henry Schuck, founder and CEO of business data firm ZoomInfo, to its Board of Directors. More
Dynata has announced the appointment of Richard Henderson as Chief Revenue Officer (CRO), overseeing its global sales, marketing, and sales operations. More
Canada-based Rival Group has launched Rival Audiences, a proprietary panel of more than 250,000 verified consumers in North America. More
In Austin, Texas, b2b research recruiter Emporia Research has announced a collaboration with healthcare market data and analytics firm Definitive Healthcare, enhancing its targeting capabilities in the sector. More
Retail personalization platform Replenit has raised $2.5 million in a pre-seed funding round, to support product development, and hiring for operations and engineering teams in Poland and the Netherlands. The firm was founded by six Turkish entrepreneurs and is based in Warsaw. More
In West Palm Beach, Florida, ACKWEST Group has appointed William Mansfield as CTO. He previously held the same role at Suzy. More
Consumer intelligence group NIQ has launched Growth Pathways, a new insights and analytics offering combining qual and quant research with its detailed retail measurement data to promise 'a connected view of how consumers think, feel and act.' More
US company Prelaunch.com has launched a tool called Frank AI Researcher, offering to automate customer research at scale by conducting 'hundreds of deep customer interviews overnight,' and delivering actionable insights in customers' own words. More
In Sydney, Australia, visual communication platform Canva has announced the acquisitions of Simtheory, an AI collaboration and agent management platform, and Ortto, a customer data and marketing automation company. Both companies were founded by Chris and Mike Sharkey. More
Creative effectiveness platform System1 has upgraded its Test Your Ad measurement tool with new AI-enabled capabilities; and says the new version will also provide smarter diagnostics and more intuitive reporting. More
In New York, AI-native conversation intelligence platform Natter has raised $23 million, with which to scale its offer globally. This includes expanding its engineering, data and product teams as well as further developing platform capabilities. More
US-based market research consultancy Smarty Pants has launched GENspiration, a series of free live focus group sessions promising attendees better understanding of consumers in a different generation each month, beginning with Baby Boomers on 14th April. More
UK-based Business Advantage, which provides research, consultancy and sales development services, has appointed former 2CV researcher Rachel Cope as its new CEO / Managing Director. More
Automated consumer insights firm quantilope has launched Ad Optimizer, an AI-driven research tool for refining advertising strategies and pre-market ROI optimization. More
Auckland, NZ-based research consultancy Palladium Insights has appointed Ian Bellerby as Head of Brand Tracking & Comms, its first senior hire in Australia; and Josh Thomas-Goodey as Director. More
Stagwell has launched Lou, an AI analyst within its brand tracking platform HarrisQuest. The new assistant is named after founder Louis Harris, and promises near-instant insights to support the platform's brand tracking and corporate reputation data, across 24 global markets. More
Former Amazon HR and AI leader Hélène Bouffard has joined Circana as Chief People Officer. More
Packaging intelligence and point of purchase specialist Behaviorally has opened a technology hub in Manila, to be known as myB Hive. The firm says the new office is purpose-built as a strategic hub for the development and operations of its recently launched myBehaviorally platform. More
Media intelligence provider Samba TV has a new partnership with TiVo Ads, part of entertainment tech firm Xperi, integrating the former's analytics and audience targeting capabilities the latter's global CTV platform. Starting in the UK, the integration will then roll out across the world. More
Bellevue, WA-based enterprise data and customer insights firm UserTesting has hired Neal Gottsacker as Chief Technology Officer, leading its global R&D organization and driving its program of innovation. More
In Toronto, Canada, Dig Insights has appointed Mary Hunter as VP, Future Strategy and Innovation Growth. More
Former BBC Studios Business Intelligence Director Sylvain Foucat has joined publisher Hearst UK as Head of Revenue Optimisation. More
Acquisitive European-based panels firm Norstat has appointed Cornelius Nergård as Head of Consumer Panels, and Fredrik Lundin as Head of M&A. More
Hebden Bridge, Yorkshire-based data collection firm Field Locker has hires former Streetbees researcher Annie Cheung as Panel Manager. More
Unified CXM company Sprinklr has announced a strategic partnership and integration with creator marketing and benchmarking specialist CreatorIQ. The deal brings together creator intelligence, social media management and paid activation in a 'more connected marketing ecosystem'. More
Norstat has acquired the Swiss social and market research company DemoSCOPE, which provides qual and quant data collection and research services, and operates a proprietary consumer panel in Switzerland with more than 60,000 respondents. More
NIQ and its majority-owned joint venture MRI-Simmons have joined Comscore's Data Partner Network, which allows users to transform ID-based datasets into contextual audiences using proprietary predictive technology developed by Proximic. More
Commerce intelligence and ad targeting platform Criteo has expanded its GO platform to offer full self-service access for small and mid-sized businesses and growth-stage commerce brands. The firm has also appointed former Google Head of Shopping Courtney MacConnell as VP of Commercialization. More
US company Alchemer has upgraded its Reputation Management offering, adding a new feature called AI Auto-Responder which automates response to customer reviews across platforms. The launch marks a further move into customer experience management from a firm originally focused on surveys. More
NIQ is promising clients monthly visibility into packaging performance across materials, formats and pack configurations with the launch of Packaging Strategic Planner Global Solution (SPG). More
In Sydney, Pureprofile has announced the promotion of Niamh Fitzpatrick to the newly created role of Chief Product & Technology Officer (CPTO). More
AI-driven reputation and risk intelligence specialist Signal AI has acquired Memo, which describes itself as 'the world's first and only platform providing readership data directly from publishers.' The combination promises Comms leaders 'a more holistic view of how their stories actually perform.' More
In the US, VideoAmp has announced an integration with O-N-X, an automated transaction platform focused on local broadcast television. O-N-X will now incorporate the media measurement specialist's national dataset. More
In Toronto, Canada, former NIQ and PepsiCo researcher Nandini Mishra has joined Molson Coors Beverage Company as Associate Insights Manager. More
Research and advisory firm Escalent, the parent of C Space and Hall & Partners, has promoted Sarah Timmings to Chief Client Solutions Officer. More
New York-based consumer behavior specialist Cognitiv has launched an AI-powered tool called AudienceGPT, which helps marketers identify audiences based on real-time consumer journeys, moving audience targeting 'beyond static segments' and incorporating their likelihood to take action now. More
Atlanta, GA-based data activation and engagement platform MessageGears has added a new suite of capabilities called conversion reporting, linking campaign performance and revenue analytics directly to insights from full customer profiles in clients' business data. More
US life sciences research software company PetaSight Inc. has acquired Babbage Insight Two Inc., which develops technology for business insight generation and signal validation. Financial terms of the transaction were not disclosed. More
Comcast Advertising has announced the release of Outcomes+, a new targeting and attribution tool for advertisers using its premium TV and streaming inventory. More
UK-based customer research agency Watermelon has launched a benchmarking tool called the Canvas Index, promising to help brands understand how they perform compared to competitors, and identify priorities for improvement. More
In Germany, NIQ's Geomarketing unit has announced an upgrade to its RegioGraph software, which enables users to visualize customers, target groups and market potential on up-to-date digital maps, and analyze them directly using the firm's Purchasing Power 2026 data. More
Kantar has launched Converser, a qual solution which captures people's experiences 'in the moment' through in-depth one-to-one AI-moderated interviews. The tool is supported by the cultural expertise of more than 500 of the group's qual experts in 60+ countries. More
CTV ad platform Keynes has announced a $40 million minority investment from Boston, US-based equity firm Volition Capital, helping its development of enhanced data and measurement capabilities, and its team expansion. More
In Los Angeles, creator marketing and benchmarking specialist CreatorIQ has appointed former Meta, Verifone and Xperi engineering leader Senthil Kumaran as Chief Technology Officer. More
Audio campaign tracking and optimization specialist Magellan AI has launched a new measurement product called Broadcast Radio Attribution, bringing performance data for broadcast radio campaigns together with data for podcasts, streaming audio and CTV, in one place. More
Nielsen has announced three senior appointments adding support for sports advertising and publishing clients. Seth Ladetsky joins as Head of Global Sports, and Trevor Fellows to lead advertiser and agency relationships. Fellows replaces Matt Devitt who moves to oversee national publisher accounts. More
Recon Analytics has paid an undisclosed sum to acquire device market intelligence firm Atom insights, which has operations in Canada and India. More
In London, the team responsible for the CitizenMe personal data exchange app have a new company, DataSapien, offering an AI platform which sits on mobile devices, providing behavioural data for consumer panel operators while ensuring sensitive personal information never leaves the handset. More
Broadcast software and services company RCS Worldwide, the parent group of Media Monitors and of music trend tracker Mediabase, has appointed Susan Larkin, a past Chair of the RAB, as its new President & CEO. More
Israel-based digital data firm Similarweb has launched a suite of digital retail shelf analysis tools, combining its Amazon IQ (formerly Similarweb Shopper Intelligence) and Cross-Retail IQ products, the latter covering more than 650 online stores and marketplaces. More
Jamie Oyebode has joined London-based research firm davies+mckerr (d+m) as a Research Director. His previous work includes four years in consulting and analyst roles at Deloitte and two in senior insight roles at Sky. More
Norstat is expanding its operations to Spain, where it has appointed Jordi Quirós as Managing Director. The move follows the recent acquisition of Offerwise, which it says already serves a number of strategic clients in Spain and has a strong footprint across Latin America. More
Having already delayed publication of its latest Gauge viewing shares report by a week, Nielsen has now postponed until next month, and says it will not be changing the methodology until later in the year. More
In London, former Gartner and Morning Consult researcher Claire Tassin has joined consumer and market intelligence agency Mintel as Principal Strategist, Wellness. More
Digital ad trade body IAB Australia has begun work on an initiative called the Future of Measurement, examining audience and outcomes measurement systems; offering guidance on best practice; and setting out how it thinks the field is likely to evolve in Australia. More
Tech research and advisory company Omdia, a part of b2b data group Informa TechTarget, has brought back its former CRO Clint Wheelock as Head of Go-to-Market Insights and Advisory; and appointed Jean-Francois Pigeon as Chief Commercial Officer. More
Media and entertainment group Global, the owner of UK radio stations such as Heart, Capital, LBC and Classic FM, has announced a new data partnership with Sainsbury's and Nectar360, providing new retail media targeting and measurement options for digital audio campaigns in the UK. More
US company Guideline has extended its range of Ad Intelligence Insights products with the launch of Local Dynamics, a new subscription report delivering recurring analysis of advertising investment across US local markets. More
Kantar has announced a strategic partnership with Quilt.AI, including a non-equity financial commitment by Kantar to co-develop joint offers. The first fruit of this new alliance is a new innovation tool, EvaluateExplorer. More
In Toronto, Canada, research consultancy Angus Reid Group has appointed two SVPs of Research, quant specialist Rohit Nair and qual and quant researcher Amy Knowles. More
Marcoms group dentsu has appointed Danica Bellchambers in the new role of Chief Data & Technology Officer in its ANZ region, charged with building a more connected and cohesive data, technology and AI strategy for the company. More
Media planning and measurement platform VideoAmp has announced new first-party data integrations with SiriusXM Media and National CineMedia (NCM), strengthening its cross-platform planning solution VXP. More
Disrupt Insight has appointed former Opinium and Walnut Unlimited researcher Hannah Reed as an Associate Director, strengthening its growing qualitative and cultural insight capabilities. More
Comscore has announced results for the fourth quarter and full year 2025, with annual revenue flat (+0.4%) at $357.5m and adjusted EBITDA also little changed, at $42.0m. More
Norstat has acquired Prague-based panel provider National Sample, thus expanding its proprietary panel coverage in Central and Eastern Europe with the addition of five new markets. More
In New York, ad tech company Smartly has agreed to acquire INCRMNTAL, an AI-powered platform providing real-time insights into the incremental impact of cross-channel marketing investments, without reliance on tracking, user-level data or formal experiments. Financial terms were not disclosed. More
US-based insights firm quantilope has launched a synthetic research product, Category Twins, which builds AI replicas of specific audiences for early-stage market research. The replicas are generated from the client's own brand health data. More
Nielsen has delayed reporting of this month's edition of 'The Gauge', its analysis of television screen viewing, by a week. The move follows the company's adoption from February data onwards of DASH universe estimates from the ARF. More
Onclusive has launched a new platform bringing together media monitoring, measurement and management capabilities. More
Paris-based panels and research tech firm Bilendi has rolled out its UX solution in Germany, Austria, Switzerland, Spain and Latin America. More
B2B data company Informa TechTarget has announced flat revenue of $486.8m, for the full year 2025, and adjusted EBITDA up 11% to $87.3m. Both percentages are calculated on a 'combined company basis', reflecting the merger of its two division towards the end of 2024. More
AppsFlyer has appointed Alexia Nakad as General Manager, Western Europe and the Middle East, leading its expansion across the region. More
Marcoms group Stagwell, owner of the Harris Poll and Harris X brands, has this week reported annual revenue up 2% to $2,909 million, for the full year 2025; and adjusted EBITDA of $422 million, up 1%. More
Marcoms holding company Publicis Groupe has acquired measurement and content intelligence company AdgeAI, for an undisclosed sum. More
US company BIScience, developer of the AdClarity campaign intelligence platform, has added US linear TV coverage to its existing digital, social, video and CTV capabilities, via the launch of the TV Intelligence Suite. More
New York-based video campaign delivery and analysis firm Simulmedia has appointed Justin Nesci as Chief Commercial Officer, and Adam Gaynor in the new role of SVP and General Manager of its self-serve CTV ad platform Skybeam. More
London-based insights consultancy Acacia Avenue has been acquired by Accord Marketing. Accord is owned by the Conrad Group, which aims to build a specialist marketing services group focused on the leisure sector. More
The Australian wing of The Research Agency (TRA) has announced a number of senior promotions and a new Sydney headquarters to house its rapidly expanding team. More
In the UK, Barb has promoted Caroline Baxter to the role of Chief Executive. Baxter joined the video ad currency body in 2022, after 27 years at Kantar, and has served as COO since 2024. More
In Barcelona, multimedia communications group Mediapro has announced the launch of a market research division, which will include audiovisual consultancy GECA, social media management and OTT platforms, and will be led by Kike Lozano. More
Jack Hillaby has rejoined behavioural research agency Spark Emotions as Marketing Director, leading marketing and brand strategy across the company and its parent group, That Global View (TGV). More
US-based marketing and personalization platform Hightouch has appointed Aidan Lynch as Country Manager for Australia and New Zealand, reflecting rising demand in the region and increased investment in its presence there. More
Australia's new Move out-of-home audience measurement tool is live, more than six years after plans were first announced by the Outdoor Media Association (OMA). More
Kantar has appointed former Valtech leader David Gompel as Executive Managing Director in the UK. More
In the US, supermarket chain Kroger has appointed Milen Mahadevan, currently President of its analytics unit 84.51, in the new role of Chief Data and AI Officer, overseeing the group's adoption of agentic AI capabilities. More
London-based property and household intelligence company Outra has appointed Kimberley Joyce as Head of Agency, with a remit to establish the firm's first dedicated agency team and drive strategic partnerships. More
Life sciences marketing agency ramarketing has completed the acquisition of North Carolina-based ISR Market Research, which provides syndicated and custom MR for the pharmaceutical outsourcing market. More
UK video audience body Barb has added pre-campaign planning functionality to its new Ads Hub, which provides analytics for full-cycle ad campaign planning and reporting. Users can estimate and forecast campaign performance across linear and VOD services using Barb data and media owners' first-party data. More
Rep Data is expanding its presence across EMEA, following its acquisition of ReDem last month. The firm has opened a dedicated regional office in Linz, Austria; and appointed Cullen Wheatley as Vice President, EMEA, and Lucy Davison as NED for the region. More
Newly launched consumer intelligence company Automotive Insights has announced the addition of Richard Walker, former Director of Data & Insights for AutoTrader; Needa Khan, formerly of the LSE and The Insights Family; and investor Safe Hammad. More
In the US, professional body The Insights Association has warned that proposed changes to the 2026 Census Test, one of the key studies preparing for the country's decennial Census in 2030, risks massive inaccuracies which will make it 'a huge waste of resources.' More
In the US, purchasing data company Cardlytics has reported a 16.2% decline in total revenue during 2025, to $233.3 million. However, thanks to a successful program of cost management, adjusted EBITDA quadrupled to $10.1m. More
Applied behavioral science agency BEESY has made three new appointments: Jeremy Winget as Senior AI Engineer, Victoria Saba as Senior Behavioral Science Associate, and Abigail Pais as Operations Associate. More
Attention tech company Lumen Research is teaming up with Netflix to help advertisers measure the attention paid to their ads across the streaming pioneer's global ad-supported CTV, desktop and mobile inventory. More
Retail and consumer intelligence provider Circana has unveiled Complete Why, an analytics solution based on POS data and giving CPG manufacturers rapid insights into the true drivers of sales performance. More
London-based See Research has a new sister company in shopper and NPD specialist Ink Research, following the acquisition of the latter by See's owner Holan Consulting. The buy brings together qual and quant expertise and teams, although both brands will be retained. More
In New York, AI-powered advertising insights and intelligence platform Tenetic has appointed former Comscore innovation leader Dr. David Algranati as its Chief Research and Production Officer, overseeing its research organization as well as its end-to-end production and operational process. More
Customer loyalty specialist dunnhumby has partnered with UK-based industry network the Retail Innovation Council (RIC), promising help to Europe's retailers as they navigate options for new technology. The partnership kicks off with the launch of the dunnhumby Retail Innovation Index (RIX). More
In Ghent, Belgium, EyeSee has launched a predictive pack screening solution called PackSee.AI, promising users the ability to move faster, test more options and reduce risk before full validation. The tool delivers predictive insights in around 48 hours. More
Toluna has launched a 'faster and simpler' version of its TEMPO brand equity tracking solution, designed to help both those wanting to run tracking more often and those seeking a practical introduction to formal, structured measurement. More
In Chicago, consumer intelligence provider NIQ has announced the launch of 'Early Market Read', a new US market intelligence product giving data on weekly sales performance as little as two days after the week's close. More
New York-based insights and behavioral science consultancy Integro, a specialist in the healthcare sector, has promoted Kristie Boland to Partner. More
US-based healthcare intelligence company Konovo has appointed former Oracle, Kantar and Sermo exec Jessica Santos as Chief Compliance & Privacy Officer. More
US-based point of purchase insights specialist Behaviorally has launched Studio B, a new pack design intelligence solution combining consulting expertise, Generative Design and Predictive AI, to help accelerate and optimize the creation of packaging. More
In New Jersey, insight communities pioneer KLC has added AI features to its CrowdWeaving innovation platform, which allows clients to develop ideas, collaborate, and bring new concepts to market. More
Global consumer intelligence company NIQ has announced revenue of $4.2 billion for the full year 2025, representing organic, constant currency revenue growth of 5.7%. Adjusted EBITDA rose 23.8% to $916.5 million. More
Informa TechTarget has appointed Patrick Martell as Non-Executive Director and Chairman. Based in New York and currently the CEO of Informa Markets, Martell takes over this week from Mary McDowell. More
UK-based marketing intelligence platform Mortar AI has announced a partnership with creative impact specialist DAIVID, promising to bring 'all key campaign metrics' into a single platform. More
In the UK, a new company called Automotive Insights has launched, providing 'just-in-time' market intelligence from surveying 1,000 motorists each month. More
Manchester, UK-headquartered behavioural data company RealityMine has appointed Phil Miles, a member of its Board since 2024 and a former Managing Director at Google and YouTube, as its new Chairman. More
Accenture Ventures, the consulting giant's investment arm, has given its backing to Profitmind, an agentic AI decision intelligence platform built for retail teams, as part of a $9m seed round. The funds will fuel global scaling of the platform, recruitment and further extension of platform capabilities. More
US-based ad platform Infillion, the company that bought MediaMath in 2023, has announced the acquisition of veteran purchase intelligence company Catalina. Financial terms were not disclosed. More
Ad effectiveness platform System1 has appointed Mohan (Mo) Taylor as Chief Product and Technology Officer; moved Orlando Wood to Chief Creative Officer; and promoted both Andrew Tindall and Tristan Findlay to separate Chief Growth Officer roles. Chief Customer Officer Jon Evans departs the firm. More
Latana, a firm based in Berlin and offering an AI-powered brand tracking and consumer insights platform, has appointed Heather Prekop as SVP Commercial Development. Prekop will lead the company's presence in the US, where it has enjoyed rapid growth of late. More
In the US, a firm called TBD has launched out of private beta with $3 million in seed funding, offering a prediction market protocol designed to measure verified human sentiment. More
Following last week's addition of OpinionWay as its representative in France, the Worldwide Independent Network of Market Research (WIN) has added SWG as member in Italy. More
In the UK, Potentia Insight has appointed former GfK and Savanta employee Ben Hunt as Sales Director. More
Nielsen has announced the addition of more than 200 new advanced audience segments, available in its cross-media planning and measurement solution Nielsen ONE. The offering makes use of the national consumer dataset of its consumer insights solutions arm, Scarborough. More
In New York, marketing software firm Zeta Global has announced financial results for the fourth quarter and full year 2025, with annual revenue up 29.7% to $1,305m and adjusted EBITDA up 44% to $278.7m. More
In London, research and analytics firm Phronesis Partners has appointed Massimiliano Sarracino as EMEA Sales Director, supporting its expansion across the region. More
Savanta has appointed former PSB Insights CEO Dave Gordon as Chief Commercial Officer, based in Boston, MA; and Anna Hamlin as Global VP of HR, based in London. More
Los Angeles-based marketing firm RAD Intel has launched a new business, Lickly, which promises mid-market brands access to an audience intelligence platform rivalling that of major corporates; and also spun out its RAD Amplify managed-services provider unit into a standalone company. More
Kantar has appointed Brandon Kirk as Vice President, Growth & Strategy, Media Measurement, leading its Canadian Media Effectiveness practice. More
In the US, marketing solutions firm OneMagnify has acquired the Performance Marketing business of Optimal, which specializes in performance media and audience data solutions. Terms of the transaction were not disclosed. More
In Vancouver, Rival Group has appointed Chartered Accountant, audit and governance expert Judy Adam to its Board of Directors. More
The Malaysian Digital Association (MDA), the country's representative body for online publishers, ad agencies and digital service providers, has reappointed Comscore as its official Audience Measurement / Currency Partner and Similarweb as its Market Insights Partner. More
Trade association IAB Australia has launched a Retail Media Certification Program for the county's store chains, based on a model developed by IAB Europe. The program will independently audit retail media measurement practices and award a certification badge for compliant and 'mature' measurement. More
San Francisco-based customer journey analysis and optimization company Kana has secured $15 million in seed funding, with which to expand its engineering, product and go-to-market teams. More
In the UK, the Office for National Statistics (ONS) has given more details of its ongoing program to focus in on essential, high quality economic and social statistics for the country's decision-makers - also described as a 'drive to put quality over quantity.' More
Data collection and MR consulting firm High Beam Global (HBG) has appointed former Dynata exec James Weatherbed as Director of Business Development and Account Management. More
Swedish company Agaton has emerged from stealth mode with EUR 8.4 million in seed funding, fuelling further development of its AI platform, which analyses customer conversations to identify and action sales opportunities. More
YouGov interim Chair Deborah Davis has stepped down from the role and from the Board, the company has announced. Her permanent replacement is Ian Griffiths, who joined the Board in September 2025 and is a former Deputy CEO of Kantar. More
In Rochester, NY, healthcare insights firm KJT has announced the integration of its Sparq Intelligence solutions into the KJT brand, bringing AI-supported qualitative and predictive capabilities directly into its core solutions. More
Kantar has appointed Sam Rihani as Managing Director of its business in Sweden, based in Stockholm and effective immediately. More
New York-based Becausal, specialist in causal AI-based CPG and retailer audience intelligence, has partnered with ad effectiveness analytics firm ABCS Insights to offer a new solution, the 'Always-On Sales Lift Measurement Module.' More
In London, insight agency Verve has announced five appointments to the team delivering its fast-growing synthetic personas proposition, VIPS. Chloe Stevens steps into the new role of Growth Director, while Tana-Maria Botezat, Nicole Seow, Benjamin Huaraka and Daniel Zhang also join the team. More
In New York, consumer behavior, and analytics consultancy GBK Collective has promoted Rebecca Szew to Partner and Chief Client Officer. More
Vilnius, Lithuania-based research tech and data solutions provider Syno International has partnered with RAM Market Research to deliver enhanced cross-media measurement, custom studies and brand lift analytics. More
Pureprofile is acquiring Australian qual specialist CRNRSTONE Research, formerly known as Stable Research, from its current owner Bastion Group, for a total consideration of $AUD 700,000. More
Los Angeles-based MarketCast has appointed Aimee Gerry and Eric Morse, both with the job title of VP of Commercial. More
Independent marketing services and technology group PMG has opened two new offices, in Mexico City and Toronto, Canada, describing the moves as 'a significant milestone in its global growth strategy.' The firm says it will hire for a wide range of roles in both locations. More
Data and insights business Delineate has appointed brand strategist and marketing effectiveness expert Nigel Hollis, veteran of Millward Brown and Kantar, as an Advisor. More
AI firm Simile has secured $100m in funding, to develop its prediction technology, whose applications range from forecasting consumer behavior to suggesting likely questions from analysts during company earnings calls. More
In New York, Comcast Advertising has announced a partnership with travel and tourism data platform Adara to offer the sector 'deterministic-based measurement', at scale, for TV and streaming. More
Manchester, UK-based MR operations support specialist Omnisis has enhanced its data collection capabilities with an upgrade to its PackSpin survey question type. The tool now allows participants to move, zoom in, and annotate 3D shapes and packaging. More
US-based entertainment tech company and studio Cineverse Corp is to acquire CTV monetization platform IndiCue, Inc., whose software helps publishers and streaming operators manage, optimize and grow their advertising revenue, while improving user experience. More
Cambridge, MA-based technology research and consulting firm Forrester has announced an 8.2% fall in revenue to $396.9 million, in the full year 2025. Adjusted net income was $22.2m, although the reported figure, including a large goodwill impairment charge, was a net loss of $119.4m. More
In the UK, synthetic audience modelling firm Electric Twin has secured $14m in funding, for international expansion and further development of its prediction technology, including new use cases. The raise includes a previously undisclosed $4m pre-seed round. More
In New York, AI visibility specialist Brandlight has announced $30m in Series A funding, with which to accelerate the development of its platform, and scale its business. More
In Chicago, consumer data giant Circana has appointed new Board members: Brian Cornell, Executive Chair of Target Corp.; Lauren Cooks Levitan, ROOT co-founder and Lead Independent Director at e.l.f. Beauty; and Rohit Prasad, former Head of Artificial General Intelligence at Amazon. More
TVision, which measures second-by-second television and CTV viewer engagement, has extended an agreement delivering its person-level calibration data for CTV to video audience measurement specialist VideoAmp. More
In the US, cross-industry group the Coalition for Innovative Media Measurement (CIMM) has added Disney's Dana McGraw, and Ben Hovaness of OMD to its Board of Directors. More
Predictive audience intelligence company Wiland has launched RetailSignals, the latest in its MarketSignals family of solutions, promising retailers help in tapping real-world consumer spending data to fuel acquisition, retention and growth. More
In London, strategic insight consultancy Firefish has announced the promotion of Lizzy Moroney to UK Managing Director, and the appointment of Jenny Kieras as Head of Growth. More
Australia-based cultural insights and strategy company The Lab has appointed Maria Georgopoulou as Senior Quant Strategist, and Ernest Mo as Quant Strategist. James Rochlin has been promoted to Executive Director, leading the now six-strong quant team. More
In New York, tech solutions provider Guideline has announced the launch of an innovation engine, the 'AI Factory', designed to help clients make more rapid and effective use of its Ad Intelligence products and Media Plan Management technologies. More
US-based cross-platform ad measurement and attribution company iSpot has launched an agentic AI-powered solution called SAGE, backed by an investment in NVIDIA AI servers which allow it to extract metadata and storylines from every frame of 2.5m ads, and compile themes from some 100m survey verbatims. More
Pureprofile has appointed James Ward as Client Development Director in its UK team. He joins from panels company Norstat where he was Client Account Director. More
In London, research agency FlexMR has launched a CX Practice, led by Charlotte Duff and bringing together consulting and technology to analyse customer data from multiple touchpoints. The news comes just three weeks after it added a consulting division called the 'Closeness Practice'. More
In Raleigh, NC, USA, L&E Research has announced the appointment of longtime Procter & Gamble employee Andrea Swinicki as Research Design Engineer. More
London-based sports data tech firm Genius Sports is to acquire Legend, a global digital sports and gaming media network which helps clients to monetize their assets. The deal values Legend at up to $1.2 billion, the last quarter of which is dependent on near future results. More
In New York, audio industries tech and services company Triton Digital has announced the launch of the Podcast Metrics Industry Feature Set, a suite of analytics solutions giving publishers access to benchmarks, market share and audience data across the top 20 podcast markets worldwide. More
Eyetracking tech firm Tobii has reported an organic decline of 10% in net sales to SEK 193m ($US 21.4m), and EBIT of SEK -196m ($US -21.7m), in the fourth quarter. Excepting non-cash write-offs of goodwill, fair value adjustments and project write-offs, EBIT was SEK -1 million ($US -111k). More
Asia Pacific CEO Jason Scott has departed ad tech firm MiQ, according to reports. Scott has led the region for three years, and was previously ANZ Chief Exec for three years. More
YouGov has launched an AI-powered qual tool called BrandIndex Voices, which collects and analyses consumer conversations on a quant scale to reveal why brand perceptions change. More
Manchester, UK-based pharma insights firm Beyond Blue has hired Kristina DiPietrantonio as Head of its Strategy division, working to bridge the gap between insight and real world execution. More
Kantar has appointed former Googler Rika Sharma as Executive Managing Director for its Southeast Asia Cluster and Singapore business. More
Online Sample specialist Full Circle Research has appointed Julia White as Director, Sales. More
In the US, healthcare intelligence company Konovo has announced the acquisition of Rare Patient Voice (RPV), which recruits patients with rare, chronic and complex conditions for participation in market and UX research, as well as clinical trials. More
IT consulting and research giant Gartner has reported results for the fourth quarter and full year 2025. Annual revenue rose 3% on an FX neutral basis, to $6.5bn, while adjusted EBITDA was up 2% to $1.6bn. The firm's Insights and Events divisions grew, while Consulting revenue declined some 13%. More
Global consumer data company Circana has launched 'Attribute Marketplace', a platform allowing clients to browse external datasets, select the attributes they need, and use them to enhance their current data and analyses. More
Ipsos has appointed Natalie Otte as its Country Manager in South Africa, starting this week. Otte has served as Chief Client & Commercial Officer for Kantar's Insights Division in the country since 2019. More
In the US, biopharma-focused behavioral-science research and tech firm BEESY has received a minority investment from Denali Growth Partners (DGP), allowing it to continue investing in product innovation, and accelerate its growth across new geographies and therapeutic areas. More
Singapore MR and data agency Milieu Insight has announced changes in its senior leadership, with Gaurang Kotak appointed as COO. Founders Gerald Ang and Juda Kanaprach, formerly COO and Chief Commercial Officer / CMO respectively, will move into advisory roles, albeit closely involved with the company. More
In New York, Radius Insights has announced a merger with ONE Strategy Studio, an AI-first insight and innovation agency focused on 'speed to impact.' More
US-based Sago Health has rebranded as TriVoca Health, reflecting 'a continued commitment to helping healthcare companies hear from patients, caregivers, and healthcare professionals' - three voices. Sago sold the division six months ago. More
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