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UK-based consumer intelligence company Measure Protocol has launched an agentic behavioural intelligence platform called Measure Predict, giving users direct access to more than five years of permissioned zero-party behavioural data from UK and US consumers. More
The ARF (Advertising Research Foundation) is looking for a new leader, with longtime President and CEO Scott McDonald due to retire early next year. The vacancy was added to the MrWeb job board this afternoon with a salary of $350-450,000 per annum. More
Nielsen has announced a deal to integrate its Big Data + Panel audience measurement solution directly within Mediaocean's Prisma platform, as well as collaborations with automotive data specialist Polk and consumer surveys firm MRI-Simmons. More
Six UK data and insight businesses are pooling resources under a new holding company, SHARCC Group, which has acquired majority stakes in them. The firms are Potentia Insight, DataTree Connexions, SigDiff, Potentia Sports, Pegasus Insight and InsightX. More
Global consumer intelligence group NIQ has launched a new feature called Survey Groups, within its NIQ Discover platform. The upgrade promises users more insight into the reasons behind changes in their markets. More
UK-based analytics and insights firm Delineate has appointed Louis Fernandes in the new role of EVP, Client Partnerships & Insights; and promoted Derick Lewes-Gale to VP Account Management, Laura Mainwaring to Senior Account Manager, and Francisco De La Torre to VP Research Management. More
In Sweden, brand development and marketing optimization firm Nepa has appointed former Googler and EssenceMediacom leader Morten Flamand, as VP Sales. More
Former dunnhumby Chief Executive Simon Hay has joined digital point-of-payment customer feedback specialist TruRating, as a Board Advisor. More
Atlanta, GA-based CX specialist Stord has raised $250 million in funding. The Series F round values the company at around $3 billion and will be used to boost software development and expand operations. The firm has also opened Stord Labs, dedicated to advancing physical AI and robotics. More
Ipsos has launched a platform called Product Studio, developed with input from global consumer goods manufacturers and using a combination of AI, data science and insights experience to accelerate and enhance product testing. More
First-party data company Dynata has appointed Dana Sergenian Hingtgen as Senior Vice President, Sales, focusing on brand clients in North America. More
Retail data and customer loyalty pioneer dunnhumby is getting a new Chief Executive: Jamie Samaha will take over from 20th July, succeeding Josh Bottomley, who has decided to step down. More
New York firm RMTLabs has launched Resonance OS, which it says is the first targeting platform to connect neuroscience-validated motivational profiles of viewers, content and creative with real-time programmatic activation across major media channels. More
Retail intelligence platform RADAR has secured $170m in Series B funding, at a valuation of $1 billion, with which to develop of next-generation sensor hardware, accelerate deployment across retailers, and expand in Canada, EMEA and Latin America. The firm also hired Abi Viswanathan as its new CFO. More
DVJ Insights has hired Nicola Ball as a consultant in the UK, strengthening its shopper and innovation expertise, and supporting continued growth in the region. More
Ohio-based Prosper Insights & Analytics has launched an automated version of its Prosper Model Factory, built on Amazon SageMaker and promising to dramatically simplify and accelerate predictive model development. More
Borderless Access has appointed James Ingram as SVP Business Development, with a remit to advance the company's first party data and customer access sales strategy across consumer, B2B, healthcare and specialist audience segments. More
Sofia, Bulgaria-based panels firm JTN has appointed Danielle Gates (previously Rissmeyer) as US Head of Partner Development, based in NYC. More
Dutch-based data collection firm GDCC has announced the acquisition of fieldwork company Telquest, from Kantar Germany, giving it 'a strong and immediate foothold in Germany for high-quality telephone-based data collection.' More
Cint has partnered with Canadian company illumin Holdings Inc to offer self-serve brand lift measurement directly within clients' campaign setup. The partners say this will allow marketers to launch studies up to 90% faster and see results 'in minutes instead of weeks.' More
With the World Cup imminent, sports marketing agency Ten Toes has launched Ten Beat, described as 'sport's first million-persona intelligence platform,' providing brands, rightsholders and broadcasters with an immediate take on what fans think on 'any question, in any market, at any moment.' More
Global consumer intelligence firm NIQ has announced revenue of $1,072.7 million for the first quarter, a reported increase of 11.1% increase, with organic growth of 5.1% at constant currency. Adjusted EBITDA rose 19.1% to $224.8 million. More
Albertsons Media Collective, a division of the US grocery chain, has this week launched a 'Lifetime Value' (LTV) measurement framework, to help advertisers assess the long-term value of retail media campaigns. More
YouGov's data analytics and visualization platform Crunch has added new AI Agent features, allowing users to explore any data collected from the firm's global panel of 30+ million members through natural language conversation. Custom research and syndicated products are both included. More
Nine major US broadcasters and publishers have announced a new initiative in partnership with technology company OpenAP, promising advertisers a standardized way to connect first party outcome data to campaign exposure data across linear and streaming TV. More
Consumer intelligence specialist MRI-Simmons is offering help for local media planners with the launch of a new study promising insights into evolving media habits and other consumer behavior, across 205 local US markets. The new offering combines data from two existing products. More
UK-based agency Listen + Learn has rebranded as 'Unwritten'. The new name reflects 'a broader focus on digital culture, and a more connected way of helping clients get to deeper, sharper thinking.' More
Custom MR firm AMC Global has appointed former Molson Coors research leader Abby Miller as Director, Qualitative Insights. More
Innovation research specialist Dig Insights has appointed Emma Roberts as Vice President, based in a new office in Sydney, and supporting clients / driving commercial growth across Australia and New Zealand. More
In New York, Insights firm Okay Human, now part of newly-formed agency DigitalMYnd, has announced new tools allowing clients to survey people in the moment, based on behavioral triggers, so as to 'understand decision-making while it's still unfolding.' More
US company MRI Simmons has extended its relationship with consumer data giant Experian, making audience segments derived from the former's nationally representative consumer research available through the latter's data marketplace. More
NIQ has announced and expanded partnership between its Brandbank unit and product discovery and sourcing platform RangeMe. The new deal enhances the platform's verified product data, helping retail buyers 'identify innovation' with greater speed and clarity. More
Global retail and consumer intelligence provider Circana has launched the Market Share Drivers solution, which brings together a number of distinct data assets with advanced statistical modeling to help US CPG retailers precisely identify the factors driving changes in their market share. More
Voxpopme has launched Compass, an AI research agent for enterprise insights, marketing and product teams. The agent provides a conversational interface and combines analysis of existing data with the ability to automatically launch new research to fill gaps. More
Behavioral strategy specialist Vista Grande has announced it is expanding into Latin America, and is hiring a team from 'across the region' to ensure 'deep local understanding' within its diverse countries and communities. More
Norstat has appointed Johannes Eckner as Managing Director of its Austrian business, starting this week. More
Northern European mystery shopping and customer service specialist Dive has named Julia Schramm as Country Manager for its Dive Custitude division, in Sweden. More
Global consumer intelligence group NIQ has launched Precision Solutions, a solution aiming to help brands and retailers make more precise and localized decisions. Initially the service is available in the US, and the company says it will 'evaluate' this before rolling out elsewhere. More
Marketing group Stagwell has reported first quarter revenue of $704m, up 8% versus Q1 2025, equivalent to 1.6% organic growth. Adjusted EBITDA was up 9% to $90m. More
Walmart Data Ventures, the retail giant's insights and analytics division, is launching Scintilla Media Data Feed, a new API allowing advertisers to securely share Walmart first-party operational and retail data through scalable API access with their agency and tech partners. More
Former Nielsen Australia MD Monique Perry is the new CEO of consumer advocacy group Choice, six months after she and her husband were dismissed from the ratings giant. More
Andy Ford, former Head of Data Intelligence and Measurement at supermarket Coles 360, is departing marketing data firm Analytic Partners less than three months after joining, for a new role at design software company Canva. More
Data science firm Youtility has raised further seed funding, bring its total to date to $4.2 million, and will use it to expand operations and further develop its software analysing real-time behavioural signals from customer interactions. More
Ipsos has unveiled a new 'vision' for qualitative research, combining AI and human inputs and delivered via three modules within its qual division Ipsos UU: Dynamic Digital Twin Communities; AI-Powered Moderation; and the EDGE Framework, which investigates extreme and unusual behaviour. More
Insights, brand strategy and product innovation advisor Material has announced the hiring of Raman Kalra as President, Asia Pacific, leading its operations in the region. More
Australia-based Pureprofile has once again reported strong growth, with revenue up 17% to $AUD 14.8m in the third quarter of its financial year 2026, and EBITDA rising 67% to $AUD 1.0m. More
In London, enterprise customer insights firm UserTesting has rolled out its plugin for collaborative design tool Figma, allowing designers and builders to get user feedback without ever leaving the platform. More
AI-powered market research platform Ideally has announced $10 million in Series A funding, together with the US launch of a new early-stage creative insights product, Ideally Canvas. Funds will be used to support US expansion and further develop solutions. More
Consumer intelligence firm NIQ has announced a strategic collaboration between its Brandbank division and product data and ecommerce optimization company Prodx, promising US retail clients help in activating their product data to optimize digital shopping experience. More
US-based behavioral research and innovation strategy firm InsightsNow has launched Claira, an AI agent which it says embeds behavioral intelligence across the product innovation lifecycle. More
Numerator has announced Real-Time Attribution, an AI-powered upgrade to its Canada coverage promising clients 'significantly reduced' time between trip capture and the delivery of brand- and category-level insights. A series of calibration and benchmarking enhancements are planned for later this year. More
Ipsos has reported first quarter revenue of EUR 554.9 million, down 2.4% from a year earlier and representing organic decline of 1.4%. Despite this, it has confirmed its targets for growth in 2026 as a whole, with a number of positives including a strong order book and recoveries in key sectors. More
The Research Agency (TRA) has appointed Ben Farnsworth as Sales Director, located in Sydney, and Tessa Tripp as Head of Product Marketing, based in Auckland. Both are newly created roles, intended to accelerate the growth of the firm's TRA Tracking solution. More
Packaging and point of purchase intelligence specialist Behaviorally has relaunched its TransactionPath Shopper Suite, a portfolio of solutions designed 'to reflect the realities of how decisions are made in today's retail environment.' More
Canada-based Rival Group has launched Rival Audiences, a proprietary panel of more than 250,000 verified consumers in North America. More
Retail personalization platform Replenit has raised $2.5 million in a pre-seed funding round, to support product development, and hiring for operations and engineering teams in Poland and the Netherlands. The firm was founded by six Turkish entrepreneurs and is based in Warsaw. More
In West Palm Beach, Florida, ACKWEST Group has appointed William Mansfield as CTO. He previously held the same role at Suzy. More
Consumer intelligence group NIQ has launched Growth Pathways, a new insights and analytics offering combining qual and quant research with its detailed retail measurement data to promise 'a connected view of how consumers think, feel and act.' More
In New York, AI-native conversation intelligence platform Natter has raised $23 million, with which to scale its offer globally. This includes expanding its engineering, data and product teams as well as further developing platform capabilities. More
US-based market research consultancy Smarty Pants has launched GENspiration, a series of free live focus group sessions promising attendees better understanding of consumers in a different generation each month, beginning with Baby Boomers on 14th April. More
Auckland, NZ-based research consultancy Palladium Insights has appointed Ian Bellerby as Head of Brand Tracking & Comms, its first senior hire in Australia; and Josh Thomas-Goodey as Director. More
Stagwell has launched Lou, an AI analyst within its brand tracking platform HarrisQuest. The new assistant is named after founder Louis Harris, and promises near-instant insights to support the platform's brand tracking and corporate reputation data, across 24 global markets. More
Former Amazon HR and AI leader Hélène Bouffard has joined Circana as Chief People Officer. More
Packaging intelligence and point of purchase specialist Behaviorally has opened a technology hub in Manila, to be known as myB Hive. The firm says the new office is purpose-built as a strategic hub for the development and operations of its recently launched myBehaviorally platform. More
NIQ is promising clients monthly visibility into packaging performance across materials, formats and pack configurations with the launch of Packaging Strategic Planner Global Solution (SPG). More
In Toronto, Canada, former NIQ and PepsiCo researcher Nandini Mishra has joined Molson Coors Beverage Company as Associate Insights Manager. More
Research and advisory firm Escalent, the parent of C Space and Hall & Partners, has promoted Sarah Timmings to Chief Client Solutions Officer. More
UK-based customer research agency Watermelon has launched a benchmarking tool called the Canvas Index, promising to help brands understand how they perform compared to competitors, and identify priorities for improvement. More
In Germany, NIQ's Geomarketing unit has announced an upgrade to its RegioGraph software, which enables users to visualize customers, target groups and market potential on up-to-date digital maps, and analyze them directly using the firm's Purchasing Power 2026 data. More
Nielsen has announced three senior appointments adding support for sports advertising and publishing clients. Seth Ladetsky joins as Head of Global Sports, and Trevor Fellows to lead advertiser and agency relationships. Fellows replaces Matt Devitt who moves to oversee national publisher accounts. More
Israel-based digital data firm Similarweb has launched a suite of digital retail shelf analysis tools, combining its Amazon IQ (formerly Similarweb Shopper Intelligence) and Cross-Retail IQ products, the latter covering more than 650 online stores and marketplaces. More
Norstat is expanding its operations to Spain, where it has appointed Jordi Quirós as Managing Director. The move follows the recent acquisition of Offerwise, which it says already serves a number of strategic clients in Spain and has a strong footprint across Latin America. More
In London, former Gartner and Morning Consult researcher Claire Tassin has joined consumer and market intelligence agency Mintel as Principal Strategist, Wellness. More
Media and entertainment group Global, the owner of UK radio stations such as Heart, Capital, LBC and Classic FM, has announced a new data partnership with Sainsbury's and Nectar360, providing new retail media targeting and measurement options for digital audio campaigns in the UK. More
In Toronto, Canada, research consultancy Angus Reid Group has appointed two SVPs of Research, quant specialist Rohit Nair and qual and quant researcher Amy Knowles. More
Norstat has acquired Prague-based panel provider National Sample, thus expanding its proprietary panel coverage in Central and Eastern Europe with the addition of five new markets. More
US-based insights firm quantilope has launched a synthetic research product, Category Twins, which builds AI replicas of specific audiences for early-stage market research. The replicas are generated from the client's own brand health data. More
The Australian wing of The Research Agency (TRA) has announced a number of senior promotions and a new Sydney headquarters to house its rapidly expanding team. More
Jack Hillaby has rejoined behavioural research agency Spark Emotions as Marketing Director, leading marketing and brand strategy across the company and its parent group, That Global View (TGV). More
Australia's new Move out-of-home audience measurement tool is live, more than six years after plans were first announced by the Outdoor Media Association (OMA). More
Kantar has appointed former Valtech leader David Gompel as Executive Managing Director in the UK. More
In the US, supermarket chain Kroger has appointed Milen Mahadevan, currently President of its analytics unit 84.51, in the new role of Chief Data and AI Officer, overseeing the group's adoption of agentic AI capabilities. More
In the US, purchasing data company Cardlytics has reported a 16.2% decline in total revenue during 2025, to $233.3 million. However, thanks to a successful program of cost management, adjusted EBITDA quadrupled to $10.1m. More
Retail and consumer intelligence provider Circana has unveiled Complete Why, an analytics solution based on POS data and giving CPG manufacturers rapid insights into the true drivers of sales performance. More
London-based See Research has a new sister company in shopper and NPD specialist Ink Research, following the acquisition of the latter by See's owner Holan Consulting. The buy brings together qual and quant expertise and teams, although both brands will be retained. More
Customer loyalty specialist dunnhumby has partnered with UK-based industry network the Retail Innovation Council (RIC), promising help to Europe's retailers as they navigate options for new technology. The partnership kicks off with the launch of the dunnhumby Retail Innovation Index (RIX). More
In Ghent, Belgium, EyeSee has launched a predictive pack screening solution called PackSee.AI, promising users the ability to move faster, test more options and reduce risk before full validation. The tool delivers predictive insights in around 48 hours. More
Toluna has launched a 'faster and simpler' version of its TEMPO brand equity tracking solution, designed to help both those wanting to run tracking more often and those seeking a practical introduction to formal, structured measurement. More
In Chicago, consumer intelligence provider NIQ has announced the launch of 'Early Market Read', a new US market intelligence product giving data on weekly sales performance as little as two days after the week's close. More
US-based point of purchase insights specialist Behaviorally has launched Studio B, a new pack design intelligence solution combining consulting expertise, Generative Design and Predictive AI, to help accelerate and optimize the creation of packaging. More
In New Jersey, insight communities pioneer KLC has added AI features to its CrowdWeaving innovation platform, which allows clients to develop ideas, collaborate, and bring new concepts to market. More
Global consumer intelligence company NIQ has announced revenue of $4.2 billion for the full year 2025, representing organic, constant currency revenue growth of 5.7%. Adjusted EBITDA rose 23.8% to $916.5 million. More
Accenture Ventures, the consulting giant's investment arm, has given its backing to Profitmind, an agentic AI decision intelligence platform built for retail teams, as part of a $9m seed round. The funds will fuel global scaling of the platform, recruitment and further extension of platform capabilities. More
US-based ad platform Infillion, the company that bought MediaMath in 2023, has announced the acquisition of veteran purchase intelligence company Catalina. Financial terms were not disclosed. More
Latana, a firm based in Berlin and offering an AI-powered brand tracking and consumer insights platform, has appointed Heather Prekop as SVP Commercial Development. Prekop will lead the company's presence in the US, where it has enjoyed rapid growth of late. More
In the UK, Potentia Insight has appointed former GfK and Savanta employee Ben Hunt as Sales Director. More
Nielsen has announced the addition of more than 200 new advanced audience segments, available in its cross-media planning and measurement solution Nielsen ONE. The offering makes use of the national consumer dataset of its consumer insights solutions arm, Scarborough. More
In London, research and analytics firm Phronesis Partners has appointed Massimiliano Sarracino as EMEA Sales Director, supporting its expansion across the region. More
Savanta has appointed former PSB Insights CEO Dave Gordon as Chief Commercial Officer, based in Boston, MA; and Anna Hamlin as Global VP of HR, based in London. More
Data collection and MR consulting firm High Beam Global (HBG) has appointed former Dynata exec James Weatherbed as Director of Business Development and Account Management. More
helia, the customer engagement agency within marcoms group Havas, has appointed Andy O'Carroll as its first Chief Creative Officer. More
Canadian-owned polling, market research and analytics firm Leger is integrating a Smart Persona tool developed by Plus Company, allowing real-time dialogue with customized synthetic personas built from Leger's data. More
YouGov interim Chair Deborah Davis has stepped down from the role and from the Board, the company has announced. Her permanent replacement is Ian Griffiths, who joined the Board in September 2025 and is a former Deputy CEO of Kantar. More
Kantar has appointed Sam Rihani as Managing Director of its business in Sweden, based in Stockholm and effective immediately. More
In New York, consumer behavior, and analytics consultancy GBK Collective has promoted Rebecca Szew to Partner and Chief Client Officer. More
Pureprofile is acquiring Australian qual specialist CRNRSTONE Research, formerly known as Stable Research, from its current owner Bastion Group, for a total consideration of $AUD 700,000. More
Los Angeles-based MarketCast has appointed Aimee Gerry and Eric Morse, both with the job title of VP of Commercial. More
Data and insights business Delineate has appointed brand strategist and marketing effectiveness expert Nigel Hollis, veteran of Millward Brown and Kantar, as an Advisor. More
Manchester, UK-based MR operations support specialist Omnisis has enhanced its data collection capabilities with an upgrade to its PackSpin survey question type. The tool now allows participants to move, zoom in, and annotate 3D shapes and packaging. More
In the UK, synthetic audience modelling firm Electric Twin has secured $14m in funding, for international expansion and further development of its prediction technology, including new use cases. The raise includes a previously undisclosed $4m pre-seed round. More
In Chicago, consumer data giant Circana has appointed new Board members: Brian Cornell, Executive Chair of Target Corp.; Lauren Cooks Levitan, ROOT co-founder and Lead Independent Director at e.l.f. Beauty; and Rohit Prasad, former Head of Artificial General Intelligence at Amazon. More
Predictive audience intelligence company Wiland has launched RetailSignals, the latest in its MarketSignals family of solutions, promising retailers help in tapping real-world consumer spending data to fuel acquisition, retention and growth. More
In London, strategic insight consultancy Firefish has announced the promotion of Lizzy Moroney to UK Managing Director, and the appointment of Jenny Kieras as Head of Growth. More
Australia-based cultural insights and strategy company The Lab has appointed Maria Georgopoulou as Senior Quant Strategist, and Ernest Mo as Quant Strategist. James Rochlin has been promoted to Executive Director, leading the now six-strong quant team. More
Pureprofile has appointed James Ward as Client Development Director in its UK team. He joins from panels company Norstat where he was Client Account Director. More
In Raleigh, NC, USA, L&E Research has announced the appointment of longtime Procter & Gamble employee Andrea Swinicki as Research Design Engineer. More
London-based sports data tech firm Genius Sports is to acquire Legend, a global digital sports and gaming media network which helps clients to monetize their assets. The deal values Legend at up to $1.2 billion, the last quarter of which is dependent on near future results. More
YouGov has launched an AI-powered qual tool called BrandIndex Voices, which collects and analyses consumer conversations on a quant scale to reveal why brand perceptions change. More
Kantar has appointed former Googler Rika Sharma as Executive Managing Director for its Southeast Asia Cluster and Singapore business. More
Global consumer data company Circana has launched 'Attribute Marketplace', a platform allowing clients to browse external datasets, select the attributes they need, and use them to enhance their current data and analyses. More
Ipsos has appointed Natalie Otte as its Country Manager in South Africa, starting this week. Otte has served as Chief Client & Commercial Officer for Kantar's Insights Division in the country since 2019. More
In New York, Radius Insights has announced a merger with ONE Strategy Studio, an AI-first insight and innovation agency focused on 'speed to impact.' More
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