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UK-based consumer intelligence company Measure Protocol has launched an agentic behavioural intelligence platform called Measure Predict, giving users direct access to more than five years of permissioned zero-party behavioural data from UK and US consumers. More
Two bills which would have placed significant extra admin burdens on researchers working with respondent incentives have been dropped in Minnesota, while Massachusetts is proceeding with legislation which will ban companies from selling their users' precise location data. More
The ARF (Advertising Research Foundation) is looking for a new leader, with longtime President and CEO Scott McDonald due to retire early next year. The vacancy was added to the MrWeb job board this afternoon with a salary of $350-450,000 per annum. More
In New York, TV audience measurement and outcomes company EDO has launched an in-flight campaign optimization suite as part of its Ad EnGage platform. More
In California, strategic public relations firm Pando has launched QueryScope, which tracks brands' visibility in AI-generated answers, and helps clients improve their representation. More
Audience intelligence and targeting company Locala has hired Grant Gudgel as Chief Marketing Officer, as it gears up to promote a new vision based on 'agentically enabled adaptive advertising.' More
Swedish firm Tobii has launched a new webcam-based eye tracking solution for research, which it says will help researchers reach broader and more diverse participant groups by removing the need for specialist hardware. More
Nielsen has announced a deal to integrate its Big Data + Panel audience measurement solution directly within Mediaocean's Prisma platform, as well as collaborations with automotive data specialist Polk and consumer surveys firm MRI-Simmons. More
Television data and advertising solutions firm TiVo Ads is partnering with audience intelligence platform Tunnl, to give clients more access to privacy-compliant TV viewership data across local and regional markets. More
Brazil-based Marketing Mix Modeling (MMM) and media measurement platform Uncover has raised a $16 million Series A round, with which to accelerate its expansion into the US market. More
In New York, ad tech platform Aditude has appointed Yuriy Yarovoy in the new role of SVP Games, leading product, business strategy, and go-to-market efforts for gaming and entertainment publishers. More
independent European research and advisory firm Blauw has acquired a majority stake in SponsWatch, a Stockholm-based sponsorship media analytics platform. More
NYC-based social media video intelligence and marketing platform Plot has secured $10 million in funding, with which to scale its engineering team, expand its platform infrastructure, and speed the rollout of agentic creator sourcing and consumer research capabilities. More
In Austin, Texas, video analysis, performance and monetization company KERV.ai has announced the appointment of Joshua Koran as Chief Product and Technology Officer. More
US companies PharosGraph and AdImpact are teaming up to bring real-time ad tracking with narrative measurement to political advertising, promising users real-time understanding of how campaign messaging is going down with voters. A new intelligence tool called AdScape is the first result. More
Six UK data and insight businesses are pooling resources under a new holding company, SHARCC Group, which has acquired majority stakes in them. The firms are Potentia Insight, DataTree Connexions, SigDiff, Potentia Sports, Pegasus Insight and InsightX. More
Agentic customer intelligence and personalization platform OuterSignal has acquired Monocle, an AI-powered lifecycle marketing platform for ecommerce and DTC brands. More
TV advertising services company Marketing Architects has announced an expanded collaboration with Nielsen, whose national TV measurement services it will now use. More
Kantar has launched a creator measurement framework, as part of ongoing enhancements to its LINK creative effectiveness solutions. More
Global consumer intelligence group NIQ has launched a new feature called Survey Groups, within its NIQ Discover platform. The upgrade promises users more insight into the reasons behind changes in their markets. More
In Sweden, brand development and marketing optimization firm Nepa has appointed former Googler and EssenceMediacom leader Morten Flamand, as VP Sales. More
A day after announcing the sale of its Movies business, which will be rebranded as Rentrak, Comscore has a new CEO. Matt McLaughlin takes up the post with immediate effect, replacing Jon Carpenter who will help with the transition and continue to advise the Board until October. More
Andy Brown, who as Chairman and CEO of Kantar Media oversaw the expansion of its international ratings and TGI services, has died aged 63. More
Global retail data specialist Circana has launched a solution called Social Commerce, promising daily insights into the rapidly growing social commerce landscape, a channel which it says traditional point-of-sale data collection has not measured. More
Comscore has sold off its Movies box office measurement business to private investment firm Advaya Capital, which will immediately revive the Rentrak name. The price of $70m is less than 10% of what Comscore paid for the company ten years ago, but Advaya has ambitious plans for the legendary brand. More
London-based gaming and virtual worlds insights and analytics specialist GEEIQ has raised $6.8 million in funding, with which to accelerate product development, grow partnerships and support expansion into new verticals and territories. More
Ampere Analysis, a media data and analytics platform headquartered in London, has acquired Warsaw-based PlumResearch, a specialist in global streaming audience analytics; and has itself received a majority investment from private equity firm Goldenpeak. Financial terms were not disclosed. More
Media intelligence provider Samba TV has launched a platform called 'Project Gravity,' which matches digital profiles to off-line consumer data from sources such as email lists, to allow ad targeting. More
Recently launched consumer intelligence firm Automotive Insights & Research Services has announced a partnership with UK 'digital garage' Regit, and the launch of AutoGraphics, a tool that promises 'an entirely new way to filter and interrogate consumer intelligence data.' More
London-based communications consultancy Madano has appointed Chris Smith as Director, Head of Insights. The firm is part of Montreal, Canada-based agency group Avenir Global, which recently acquired opinion and market research firm Thinks Insight & Strategy. More
Retail data and customer loyalty pioneer dunnhumby is getting a new Chief Executive: Jamie Samaha will take over from 20th July, succeeding Josh Bottomley, who has decided to step down. More
US company AppsFlyer has launched a web version of its long-established mobile attribution service. The release of Web Performance Measurement promises marketers 'one independent source of truth across web and mobile.' More
New York firm RMTLabs has launched Resonance OS, which it says is the first targeting platform to connect neuroscience-validated motivational profiles of viewers, content and creative with real-time programmatic activation across major media channels. More
Insights, design and strategy group Material has appointed Ranjan Kalia as CFO, as the firm looks to scale its global capabilities and increase investment in AI. More
US-based consumer insights firm i-Genie.ai has launched Impact IQ, which tracks social media conversations and search patterns to help brands understand how their digital marketing investments drive online engagement. Data is presented in a dashboard including the firm's agentic interface Presto. More
Retail intelligence platform RADAR has secured $170m in Series B funding, at a valuation of $1 billion, with which to develop of next-generation sensor hardware, accelerate deployment across retailers, and expand in Canada, EMEA and Latin America. The firm also hired Abi Viswanathan as its new CFO. More
B2B research fieldwork company RONIN International has promoted Tavis Urquhart to Sales Director for APAC, based in Australia and starting in late July. More
DVJ Insights has hired Nicola Ball as a consultant in the UK, strengthening its shopper and innovation expertise, and supporting continued growth in the region. More
Tom George has stepped down as CEO of Origin, the cross-media measurement initiative operated by the ISBA, after nearly four years in the role. He is replaced on an interim basis by ISBA Director of Media Steve Chester. More
Ohio-based Prosper Insights & Analytics has launched an automated version of its Prosper Model Factory, built on Amazon SageMaker and promising to dramatically simplify and accelerate predictive model development. More
In San Francisco, outcomes measurement platform Upwave has announced the hiring of former Comscore, Dynata and Publicis exec John Bulgrin as Chief Revenue Officer (CRO). More
Global marcoms group Publicis is to acquire data collaboration platform LiveRamp, for a total enterprise value of around $2.2 billion. Publicis says the buy will make it a leader in data co-creation, and help 'unlock new opportunities for the agentic era.' LiveRamp has also announced annual revenue up 9% to $813m. More
Cint has partnered with Canadian company illumin Holdings Inc to offer self-serve brand lift measurement directly within clients' campaign setup. The partners say this will allow marketers to launch studies up to 90% faster and see results 'in minutes instead of weeks.' More
With the World Cup imminent, sports marketing agency Ten Toes has launched Ten Beat, described as 'sport's first million-persona intelligence platform,' providing brands, rightsholders and broadcasters with an immediate take on what fans think on 'any question, in any market, at any moment.' More
Global consumer intelligence firm NIQ has announced revenue of $1,072.7 million for the first quarter, a reported increase of 11.1% increase, with organic growth of 5.1% at constant currency. Adjusted EBITDA rose 19.1% to $224.8 million. More
Albertsons Media Collective, a division of the US grocery chain, has this week launched a 'Lifetime Value' (LTV) measurement framework, to help advertisers assess the long-term value of retail media campaigns. More
Digital ad trade body the Interactive Advertising Bureau (IAB) has published a draft of its Campaign Data Standards, for public comment, Part of the association's Project Eidos initiative, the standards propose a consistent, interoperable framework for structuring campaign data. More
Tel Aviv-based market intelligence company Similarweb has initiated a formal search for a new CEO, as part of a planned leadership transition; and announced Q1 revenue up 10% to $73.9 million, while turning a non-GAAP operating loss into a $2.4 million profit. More
Comscore has reported revenue of $85.3 million for the first quarter of 2026, flat compared to a year earlier. Growth in cross-platform solutions and Local TV was offset by declines in traditional measurement products. Adjusted EBITDA was down around a third to $5.0 million. More
YouGov's data analytics and visualization platform Crunch has added new AI Agent features, allowing users to explore any data collected from the firm's global panel of 30+ million members through natural language conversation. Custom research and syndicated products are both included. More
Intentsify has appointed Joe Procaccini as Chief Information Security Officer and Robyn Tas as General Counsel and Data Privacy Officer, strengthening its leadership in security, compliance and legal strategy as it expands its data solutions and footprint, adding 'increasingly complex' enterprise deals. More
Nine major US broadcasters and publishers have announced a new initiative in partnership with technology company OpenAP, promising advertisers a standardized way to connect first party outcome data to campaign exposure data across linear and streaming TV. More
Norstat has launched an Expert Network, giving clients access to verified, senior business decision-makers including CFOs, IT decision-makers, category leads and security experts. The solution is live now in 22 countries, and is headed up by MD Carsten Broich. More
Consumer intelligence specialist MRI-Simmons is offering help for local media planners with the launch of a new study promising insights into evolving media habits and other consumer behavior, across 205 local US markets. The new offering combines data from two existing products. More
In the Canadian capital Ottawa, ecommerce analytics and monitoring platform Noibu has announced an extension of its services for Shopify Plus merchants, as well as the addition of two new AI capabilities - Explorations and Noibu MCP - providing a conversational interface for store data. More
Creditors are set to take control of global customer experience firm Medallia, after its owner Thoma Bravo chose not to continue investing to service its debt, and a group of lenders led by Blackstone drew a line under further debt relief. More
Viewing figures for Rakuten TV will now be independently measured by Barb, after the company became the latest streaming service to sign up with the UK audience measurement body. More
Marcoms group dentsu is to merge its Merkle consulting and digital marketing division into its broader Australia and New Zealand operations. Merkle will sell its Salesforce practice in the region to a US-based holding company, Enduring Ventures, which will operate it as a new, standalone business. More
US company BIScience is now offering data on ChatGPT ads via its AdClarity campaign intelligence platform. More
Innovation research specialist Dig Insights has appointed Emma Roberts as Vice President, based in a new office in Sydney, and supporting clients / driving commercial growth across Australia and New Zealand. More
Marcoms group Stagwell has upgraded its predictive brand technology platform BERA, part of its Marketing Cloud and Harris Poll offerings, with the launch of a rapid brand impact report service called Brand-to-Business AI Agent. More
Ad and commerce tech company InMobi has acquired MobileAction, an optimization and analytics platform for app developers looking to improve visibility and performance across the App Store and Google Play Store. Financial terms were not disclosed. More
In Rochester, NY, digital marketing platform Semify has launched an upgraded AI Optimization service (AIO), designed to help marketing agencies deliver comprehensive digital visibility to their clients. The service includes measurement software powered by recently-acquired Dragon Metrics. More
Dallas, Texas-based ad agency Lerma has announced a Sports Sponsorship Ranker, which will evaluate sponsorship value across professional sports. The proprietary tool is launching with MLB (baseball) rankings, with more sports scheduled to follow soon. More
US company MRI Simmons has extended its relationship with consumer data giant Experian, making audience segments derived from the former's nationally representative consumer research available through the latter's data marketplace. More
Sir Martin Sorrell's S4Capital has reported first quarter revenue of £164.8 million, down 3.7% in like-for-like terms (LFL), but notes that this was 'in line with expectations' and says operating margins are improving. More
Customer experience and feedback technology company Alchemer has upgraded its Alchemer Digital offering, to promise faster and more precise gathering of in-app feedback. More
Voxpopme has launched Compass, an AI research agent for enterprise insights, marketing and product teams. The agent provides a conversational interface and combines analysis of existing data with the ability to automatically launch new research to fill gaps. More
Nielsen has announced the results of its co-viewing pilot, conducted in February, and says it shows an average uplift of around 4.19% in total viewers for the top televised live events including the Super Bowl LX, Olympics Opening Ceremony and State of the Union Address. More
In California, PR performance management specialist Reputation has rolled out three capabilities, significantly expanding its AI product suite: Reputation IQ and AI Reputation Manager, announced last year, and a new feature, AI Location Presence Insights. More
Marketing software firm Zeta Global has reported revenue of $396 million for the first quarter, up 50% year-on-year; operating loss reduced around 39% to $13.25 million; and adjusted EBITDA up 42% to $66.1 million. More
New York-based revenue intelligence platform Actively has raised $45 million in Series B funding, with which to develop and launch new products, find new enterprise clients and establish a new office in San Francisco. More
Ipsos has expanded its early-stage ad evaluation portfolio with the launch of AI-Augmented Moderation, under its Creative|Labs brand. Available globally, the offer brings together human expertise and AI to deliver same day quant and scaled qual insights. More
San Francisco-headquartered marketing and personalization platform Hightouch has secured $150 million in Series D financing, valuing it at $2.75 billion. More
Global consumer intelligence group NIQ has launched Precision Solutions, a solution aiming to help brands and retailers make more precise and localized decisions. Initially the service is available in the US, and the company says it will 'evaluate' this before rolling out elsewhere. More
Marketing group Stagwell has reported first quarter revenue of $704m, up 8% versus Q1 2025, equivalent to 1.6% organic growth. Adjusted EBITDA was up 9% to $90m. More
In the US, Guideline has expanded its pricing intelligence product SQADCosts Local, delivering CPM benchmarks for locally geo-targeted digital buys across the country's top 60 plus video and audio publishers. More
Walmart Data Ventures, the retail giant's insights and analytics division, is launching Scintilla Media Data Feed, a new API allowing advertisers to securely share Walmart first-party operational and retail data through scalable API access with their agency and tech partners. More
Media, entertainment and gaming insights specialist Screen Engine/ASI is merging two of its research agencies, Coherency and Tapestry, under the latter's brand. The resulting firm will number just over 50 research professionals across the US and UK. More
Ad group Stagwell has announced a UK-focused partnership between its media intelligence brand UNICEPTA and the Talkwalker platform, owned by social media management specialist Hootsuite. More
NYC-based Innovid has announced an upgrade, with enhanced purchase measurement, including online and off-line conversion impact; more granular, source-level attribution insights across campaigns and platforms; and new vertical benchmarks to help contextualize performance and optimize outcomes. More
Former Nielsen Australia MD Monique Perry is the new CEO of consumer advocacy group Choice, six months after she and her husband were dismissed from the ratings giant. More
Integral Ad Science (IAS) has launched Total TV, a suite of solutions designed to bring 'linear-like' transparency to streaming TV, with data analysed by genre, rating, language, show and program, for streamers including Disney, NBCUniversal, Paramount and Prime Video. More
Nielsen has launched a solution called Predictive Sales Lift, promising its Nielsen ONE Ads customers an 'always-on, measurement-based, predictive way to evaluate sales effectiveness.' More
Nielsen has appointed former Netflix Exec Julie DeTraglia as Head of Content and Strategic Insights, leading strategy for its editorial marketing content including social media, insights articles, client communications, events, sales enablement tools and podcasts. More
Kantar has appointed Mary Pat Simpson as Vice President, Growth and Strategy, Automotive, and is relaunching its office in Detroit, the center of the US automotive industry. More
Consumer intelligence company NIQ has partnered with identity-driven marketing solutions firm Stirista to develop new audience solutions, media planning capabilities, and activation use cases for advertisers and brands. More
In Colorado, predictive audience intelligence provider Wiland has enhanced its suite of solutions with the addition of Neural Net modelling, via two new solutions called WAIfarer and WAIfinder. More
Ipsos has unveiled a new 'vision' for qualitative research, combining AI and human inputs and delivered via three modules within its qual division Ipsos UU: Dynamic Digital Twin Communities; AI-Powered Moderation; and the EDGE Framework, which investigates extreme and unusual behaviour. More
Insights, brand strategy and product innovation advisor Material has announced the hiring of Raman Kalra as President, Asia Pacific, leading its operations in the region. More
Ad currency body TAM Ireland has chosen Fifty5Blue - the former Kantar Media - to provide cross-platform audience measurement services for Irish television and video. More
Australia-based Pureprofile has once again reported strong growth, with revenue up 17% to $AUD 14.8m in the third quarter of its financial year 2026, and EBITDA rising 67% to $AUD 1.0m. More
Comscore has announced renewals and extensions of contracts with more than fifteen broadcast clients, focused on local measurement. More
Consumer data and tech giant Experian has appointed BT and Kantar Chairman Adam Crozier to its Board as an independent Non-Executive Director and Chair Designate, from 12th May. He will succeed Mike Rogers, who has chaired the company for the past seven years. More
Ad intelligence firm DISQO has appointed Terri Walter as Chief Marketing Officer, responsible for leading its marketing organization and driving its brand, communications and go-to-market strategy. She reports to CEO and co-founder Armen Adjemian. More
Consumer intelligence firm NIQ has announced a strategic collaboration between its Brandbank division and product data and ecommerce optimization company Prodx, promising US retail clients help in activating their product data to optimize digital shopping experience. More
US-based behavioral research and innovation strategy firm InsightsNow has launched Claira, an AI agent which it says embeds behavioral intelligence across the product innovation lifecycle. More
Kantar has appointed former Toluna and MetrixLab Singapore MD Biswaroop C as Chief Growth Officer for Southeast Asia. More
In New York, the ARF has announced that its longtime President and CEO Scott McDonald will retire early next year. A successor has not yet been appointed. More
Former Millward Brown India leader and Kantar Insights Japan MD Shishir Varma has been appointed CEO of AI-powered consumer insights platform PulseAI Research, formerly known as Smytten PulseAI. More
US firm Sightly, whose flagship Brand Mentality platform helps brands understand culture and audience behavior in real time, has appointed Dave Otis as SVP of Sales. More
In New York, Integral Ad Science (IAS) has expanded its Total Media Quality (TMQ) coverage for TikTok into four new ad formats. More
Attention measurement tech company Lumen Research and research tech and marketplace pioneer Cint have announced a partnership. The firms aim to help advertisers and agencies see 'exactly how attention influences marketing outcomes' - and take action accordingly. More
Media intelligence provider Samba TV has appointed former Comscore SVP Kelly Barrett as Senior Vice President of Product Management, with a remit to build the firm's product management and design leadership through multiple hires, as well as recruiting for data science and engineering. More
Audio, imaging and computing tech company Xperi, the parent of TiVo, Inc., has enhanced its in-vehicle radio intelligence portal to give broadcasters more comprehensive and timely audience analysis. More
In San Francisco, marketing and personalization platform Hightouch has launched Ad Studio, a suite promising to help marketers create 'high-quality, on-brand ads at scale.' It also provides performance and competitor insights. More
Ipsos has reported first quarter revenue of EUR 554.9 million, down 2.4% from a year earlier and representing organic decline of 1.4%. Despite this, it has confirmed its targets for growth in 2026 as a whole, with a number of positives including a strong order book and recoveries in key sectors. More
Cincinnati-based research and MR training provider Burke has announced a partnership with analytics platform BrandRank.AI, bringing together the former's understanding of consumer behavior and the latter's tracking of how brands are represented in AI-generated answers. More
In the US, CTV and programmatic ad tech company Viant Technology has agreed to acquire attention measurement specialist TVision Insights, in a deal valued at around $40 million. More
Local TV advertising platform Locality has integrated Nielsen's Media Data Engine (MDE) into its broadcast advertising infrastructure, enhancing demographic audience delivery and 'modernizing local television measurement in the US.' More
The Research Agency (TRA) has appointed Ben Farnsworth as Sales Director, located in Sydney, and Tessa Tripp as Head of Product Marketing, based in Auckland. Both are newly created roles, intended to accelerate the growth of the firm's TRA Tracking solution. More
Packaging and point of purchase intelligence specialist Behaviorally has relaunched its TransactionPath Shopper Suite, a portfolio of solutions designed 'to reflect the realities of how decisions are made in today's retail environment.' More
UK marketing budgets were revised upwards in the first quarter of the year, according to the IPA Bellwether Report - but once again 'market research' bucked the trend with respondents reporting a decrease. DRNO is increasingly skeptical about the significance of the MR figure. More
Brand lift measurement specialist On Device has appointed Josh Rucker as VP of US Sales, as it looks to invest and expand in the region following a 500% increase in Stateside studies in Q1. More
In London, UX research firm UserTesting has appointed Ryan Roland as Chief Financial Officer - its second top-level addition in two weeks. More
British-based site performance testing and tracking firm Webtrends Optimize has appointed Samantha Bessant as Customer Success Director, and part of its senior management team. More
In the US, not-for-profit cinema trade alliance ICA has partnered with analytics and insights platform Screendollars, to provide proprietary data and trends intelligence to ICA members. More
Nielsen has appointed Roberto Ruiz as its new Head of Measurement Science, leading strategy and roll-out of new products and offerings for the global ratings and data group's measurement science arm. More
Retail personalization platform Replenit has raised $2.5 million in a pre-seed funding round, to support product development, and hiring for operations and engineering teams in Poland and the Netherlands. The firm was founded by six Turkish entrepreneurs and is based in Warsaw. More
Consumer intelligence group NIQ has launched Growth Pathways, a new insights and analytics offering combining qual and quant research with its detailed retail measurement data to promise 'a connected view of how consumers think, feel and act.' More
Behavioral AI company Yobi is teaming up with Microsoft to offer US companies predictive consumer intelligence. The deal combines Yobi's consented consumer database - 'the largest in the US' - with delivery via the Microsoft Azure cloud computing platform. More
In Sydney, Australia, visual communication platform Canva has announced the acquisitions of Simtheory, an AI collaboration and agent management platform, and Ortto, a customer data and marketing automation company. Both companies were founded by Chris and Mike Sharkey. More
Creative effectiveness platform System1 has upgraded its Test Your Ad measurement tool with new AI-enabled capabilities; and says the new version will also provide smarter diagnostics and more intuitive reporting. More
US-based market research consultancy Smarty Pants has launched GENspiration, a series of free live focus group sessions promising attendees better understanding of consumers in a different generation each month, beginning with Baby Boomers on 14th April. More
Media intelligence and planning software firm Guideline has unveiled Market Monitor, a new weekly subscription syndicated research product providing global advertising market insights built entirely on verified, transaction-level spend data. More
UK-based programmatic media company MiQ is acquiring LatAm-focused mobile app growth specialist Rocket Lab. More
Former Circana researcher Kurt Palmquist has joined Cincinnati-based MR and strategy firm ACUPOLL Precision Research as company President. More
Automated consumer insights firm quantilope has launched Ad Optimizer, an AI-driven research tool for refining advertising strategies and pre-market ROI optimization. More
Auckland, NZ-based research consultancy Palladium Insights has appointed Ian Bellerby as Head of Brand Tracking & Comms, its first senior hire in Australia; and Josh Thomas-Goodey as Director. More
Stagwell has launched Lou, an AI analyst within its brand tracking platform HarrisQuest. The new assistant is named after founder Louis Harris, and promises near-instant insights to support the platform's brand tracking and corporate reputation data, across 24 global markets. More
Former Amazon HR and AI leader Hélène Bouffard has joined Circana as Chief People Officer. More
Packaging intelligence and point of purchase specialist Behaviorally has opened a technology hub in Manila, to be known as myB Hive. The firm says the new office is purpose-built as a strategic hub for the development and operations of its recently launched myBehaviorally platform. More
Media intelligence provider Samba TV has a new partnership with TiVo Ads, part of entertainment tech firm Xperi, integrating the former's analytics and audience targeting capabilities the latter's global CTV platform. Starting in the UK, the integration will then roll out across the world. More
Former Kantar digital leader Meheer Thakare has joined Google, as part of its Data, Measurement & Analytics team. More
ABM software firm BambooBox has raised $6.6 million in funding, with which to scale its b2b AI solutions and expand globally. More
Former BBC Studios Business Intelligence Director Sylvain Foucat has joined publisher Hearst UK as Head of Revenue Optimisation. More
Unified CXM company Sprinklr has announced a strategic partnership and integration with creator marketing and benchmarking specialist CreatorIQ. The deal brings together creator intelligence, social media management and paid activation in a 'more connected marketing ecosystem'. More
NIQ and its majority-owned joint venture MRI-Simmons have joined Comscore's Data Partner Network, which allows users to transform ID-based datasets into contextual audiences using proprietary predictive technology developed by Proximic. More
London-based ad tech and audience intelligence company MiQ is to acquire the Latin America business of digital advertising provider Adsmovil, creating what it says is the region's largest independent programmatic solution for brands and agencies. More
Commerce intelligence and ad targeting platform Criteo has expanded its GO platform to offer full self-service access for small and mid-sized businesses and growth-stage commerce brands. The firm has also appointed former Google Head of Shopping Courtney MacConnell as VP of Commercialization. More
NIQ is promising clients monthly visibility into packaging performance across materials, formats and pack configurations with the launch of Packaging Strategic Planner Global Solution (SPG). More
In Sydney, Pureprofile has announced the promotion of Niamh Fitzpatrick to the newly created role of Chief Product & Technology Officer (CPTO). More
In the US, VideoAmp has announced an integration with O-N-X, an automated transaction platform focused on local broadcast television. O-N-X will now incorporate the media measurement specialist's national dataset. More
In Toronto, Canada, former NIQ and PepsiCo researcher Nandini Mishra has joined Molson Coors Beverage Company as Associate Insights Manager. More
Research and advisory firm Escalent, the parent of C Space and Hall & Partners, has promoted Sarah Timmings to Chief Client Solutions Officer. More
New York-based consumer behavior specialist Cognitiv has launched an AI-powered tool called AudienceGPT, which helps marketers identify audiences based on real-time consumer journeys, moving audience targeting 'beyond static segments' and incorporating their likelihood to take action now. More
Atlanta, GA-based data activation and engagement platform MessageGears has added a new suite of capabilities called conversion reporting, linking campaign performance and revenue analytics directly to insights from full customer profiles in clients' business data. More
Tel Aviv-based market intelligence company Similarweb has appointed Harel Beit-On, a member of its Board of Directors since 2017, as Chairman. More
AI-powered advertising insights and intelligence platform Tenetic has launched an initiative called the Tenetic Institute, providing a forum to identify and discuss current structural challenges in advertising performance measurement, and ideas for addressing them. More
Marcoms group Stagwell has announced the European expansion of its HarrisQuest brand and reputation tracking solution, part of The Harris Poll. More
Comcast Advertising has announced the release of Outcomes+, a new targeting and attribution tool for advertisers using its premium TV and streaming inventory. More
Ad tech firm Mediaocean, the parent of measurement company Innovid, has moved the latter's Chief Strategy Officer Guy Kuperman into a group level role. More
Marketing platform Zeta Global has made its 'superintelligent agent' for enterprise teams generally available. Athena converts enterprise data into predictive answers, allowing users to spot and pursue opportunities and to 'prove the business impact of every decision.' More
CTV ad platform Keynes has announced a $40 million minority investment from Boston, US-based equity firm Volition Capital, helping its development of enhanced data and measurement capabilities, and its team expansion. More
In Los Angeles, creator marketing and benchmarking specialist CreatorIQ has appointed former Meta, Verifone and Xperi engineering leader Senthil Kumaran as Chief Technology Officer. More
Audio campaign tracking and optimization specialist Magellan AI has launched a new measurement product called Broadcast Radio Attribution, bringing performance data for broadcast radio campaigns together with data for podcasts, streaming audio and CTV, in one place. More
Nielsen has announced three senior appointments adding support for sports advertising and publishing clients. Seth Ladetsky joins as Head of Global Sports, and Trevor Fellows to lead advertiser and agency relationships. Fellows replaces Matt Devitt who moves to oversee national publisher accounts. More
Sir Martin Sorrell's S4 Capital has reported annual revenues of £755m, down 8.7% on a like -for-like basis, and says it expects a slight organic decline in revenue again in 2026. However, with cost-cutting measures apparently successful, profit margins should rise and shares have risen sharply today. More
Broadcast software and services company RCS Worldwide, the parent group of Media Monitors and of music trend tracker Mediabase, has appointed Susan Larkin, a past Chair of the RAB, as its new President & CEO. More
Israel-based digital data firm Similarweb has launched a suite of digital retail shelf analysis tools, combining its Amazon IQ (formerly Similarweb Shopper Intelligence) and Cross-Retail IQ products, the latter covering more than 650 online stores and marketplaces. More
Jamie Oyebode has joined London-based research firm davies+mckerr (d+m) as a Research Director. His previous work includes four years in consulting and analyst roles at Deloitte and two in senior insight roles at Sky. More
Informa TechTarget has launched two new content strategy solutions: the AI Visibility Audit and the GEO Topic Planner - promising to help marketers enhance their brand's discoverability, visibility and authority amid the rise of AI. More
Having already delayed publication of its latest Gauge viewing shares report by a week, Nielsen has now postponed until next month, and says it will not be changing the methodology until later in the year. More
Digital ad trade body IAB Australia has begun work on an initiative called the Future of Measurement, examining audience and outcomes measurement systems; offering guidance on best practice; and setting out how it thinks the field is likely to evolve in Australia. More
Nielsen is to discontinue the monitoring of TV ad occurrences in 137 markets, from the end of this month, and to shutter its SIGMA radio ad monitoring service. More
Media and entertainment group Global, the owner of UK radio stations such as Heart, Capital, LBC and Classic FM, has announced a new data partnership with Sainsbury's and Nectar360, providing new retail media targeting and measurement options for digital audio campaigns in the UK. More
US company Guideline has extended its range of Ad Intelligence Insights products with the launch of Local Dynamics, a new subscription report delivering recurring analysis of advertising investment across US local markets. More
Kantar has announced a strategic partnership with Quilt.AI, including a non-equity financial commitment by Kantar to co-develop joint offers. The first fruit of this new alliance is a new innovation tool, EvaluateExplorer. More
In Toronto, Canada, research consultancy Angus Reid Group has appointed two SVPs of Research, quant specialist Rohit Nair and qual and quant researcher Amy Knowles. More
Marcoms group dentsu has appointed Danica Bellchambers in the new role of Chief Data & Technology Officer in its ANZ region, charged with building a more connected and cohesive data, technology and AI strategy for the company. More
Media planning and measurement platform VideoAmp has announced new first-party data integrations with SiriusXM Media and National CineMedia (NCM), strengthening its cross-platform planning solution VXP. More
Comscore has announced results for the fourth quarter and full year 2025, with annual revenue flat (+0.4%) at $357.5m and adjusted EBITDA also little changed, at $42.0m. More
In New York, ad tech company Smartly has agreed to acquire INCRMNTAL, an AI-powered platform providing real-time insights into the incremental impact of cross-channel marketing investments, without reliance on tracking, user-level data or formal experiments. Financial terms were not disclosed. More
US-based insights firm quantilope has launched a synthetic research product, Category Twins, which builds AI replicas of specific audiences for early-stage market research. The replicas are generated from the client's own brand health data. More
Nielsen has delayed reporting of this month's edition of 'The Gauge', its analysis of television screen viewing, by a week. The move follows the company's adoption from February data onwards of DASH universe estimates from the ARF. More
Onclusive has launched a new platform bringing together media monitoring, measurement and management capabilities. More
Australian marketing mix modelling specialist Mutinex has appointed Mike Finnerty as President, United States; and promoted Lou Paskalis to Senior Go-to-Market Advisor. More
Media measurement and optimization platform Integral Ad Science (IAS) has appointed Kamelia Aryafar, Head of AI, Members at Netflix, to its Board of Directors. Aryafar has been Head of Engineering and AI for Gemini Enterprise, at Google, for most of the last six years. More
Marcoms group Stagwell, owner of the Harris Poll and Harris X brands, has this week reported annual revenue up 2% to $2,909 million, for the full year 2025; and adjusted EBITDA of $422 million, up 1%. More
Marcoms holding company Publicis Groupe has acquired measurement and content intelligence company AdgeAI, for an undisclosed sum. More
Customer experience management specialist Sprinklr has reported revenue up 8% to $857.2 million for the financial year ended 31st January. Pre-tax income rose by more than a third, to $66.8m. More
US company BIScience, developer of the AdClarity campaign intelligence platform, has added US linear TV coverage to its existing digital, social, video and CTV capabilities, via the launch of the TV Intelligence Suite. More
New York-based video campaign delivery and analysis firm Simulmedia has appointed Justin Nesci as Chief Commercial Officer, and Adam Gaynor in the new role of SVP and General Manager of its self-serve CTV ad platform Skybeam. More
London-based insights consultancy Acacia Avenue has been acquired by Accord Marketing. Accord is owned by the Conrad Group, which aims to build a specialist marketing services group focused on the leisure sector. More
In the UK, Barb has promoted Caroline Baxter to the role of Chief Executive. Baxter joined the video ad currency body in 2022, after 27 years at Kantar, and has served as COO since 2024. More
In Barcelona, multimedia communications group Mediapro has announced the launch of a market research division, which will include audiovisual consultancy GECA, social media management and OTT platforms, and will be led by Kike Lozano. More
Jack Hillaby has rejoined behavioural research agency Spark Emotions as Marketing Director, leading marketing and brand strategy across the company and its parent group, That Global View (TGV). More
US-based marketing and personalization platform Hightouch has appointed Aidan Lynch as Country Manager for Australia and New Zealand, reflecting rising demand in the region and increased investment in its presence there. More
Australia's new Move out-of-home audience measurement tool is live, more than six years after plans were first announced by the Outdoor Media Association (OMA). More
Kantar has appointed former Valtech leader David Gompel as Executive Managing Director in the UK. More
In New York, marketing effectiveness group Ebiquity plc has announced the appointment of David Swaebe as Head of Growth, Americas, and says it plans to accelerate its growth trajectory under the leadership of Americas MD Michele Harrison. More
US firm Zefr has received MRC accreditation for its brand safety and suitability labeling and reporting of YouTube video content across screens. The firm is already accredited for third-party viewability reporting on the platform. More
UK video audience body Barb has added pre-campaign planning functionality to its new Ads Hub, which provides analytics for full-cycle ad campaign planning and reporting. Users can estimate and forecast campaign performance across linear and VOD services using Barb data and media owners' first-party data. More
In the US, purchasing data company Cardlytics has reported a 16.2% decline in total revenue during 2025, to $233.3 million. However, thanks to a successful program of cost management, adjusted EBITDA quadrupled to $10.1m. More
Attention tech company Lumen Research is teaming up with Netflix to help advertisers measure the attention paid to their ads across the streaming pioneer's global ad-supported CTV, desktop and mobile inventory. More
In Texas, reputation intelligence platform AlphaMetricx has added new conversational AI capabilities, promising communications teams a simpler way to interact with their reputation data. More
Retail and consumer intelligence provider Circana has unveiled Complete Why, an analytics solution based on POS data and giving CPG manufacturers rapid insights into the true drivers of sales performance. More
Amit Adarkar has joined i Genie as its India CEO, shortly after stepping down from the same role at Ipsos. He will lead the formal entry of the AI-powered platform into the country, and its expansion across the Middle East and the Asia Pacific region. More
London-based See Research has a new sister company in shopper and NPD specialist Ink Research, following the acquisition of the latter by See's owner Holan Consulting. The buy brings together qual and quant expertise and teams, although both brands will be retained. More
In New York, AI-powered advertising insights and intelligence platform Tenetic has appointed former Comscore innovation leader Dr. David Algranati as its Chief Research and Production Officer, overseeing its research organization as well as its end-to-end production and operational process. More
In Ghent, Belgium, EyeSee has launched a predictive pack screening solution called PackSee.AI, promising users the ability to move faster, test more options and reduce risk before full validation. The tool delivers predictive insights in around 48 hours. More
Toluna has launched a 'faster and simpler' version of its TEMPO brand equity tracking solution, designed to help both those wanting to run tracking more often and those seeking a practical introduction to formal, structured measurement. More
In Chicago, consumer intelligence provider NIQ has announced the launch of 'Early Market Read', a new US market intelligence product giving data on weekly sales performance as little as two days after the week's close. More
In San Francisco, data collaboration firm LiveRamp has launched new agentic AI capabilities to help marketers plan, execute, measure and optimize campaigns. The updates include giving clients' AI agents their own access to the LiveRamp platform, where they can 'autonomously collaborate with any partner.' More
US-based point of purchase insights specialist Behaviorally has launched Studio B, a new pack design intelligence solution combining consulting expertise, Generative Design and Predictive AI, to help accelerate and optimize the creation of packaging. More
Online visibility management platform Semrush has reported revenue of $443.6 million for the full year 2025, up 18% from the previous year. The company made a loss from operations of $22.8m, but on an adjusted, non-GAAP reported operating income of $53.3m, up 16%. More
In New York, predictive advertising company Cadent has appointed Taly El-Zmetr in the new role of Chief Operating Officer, effective immediately. More
Global consumer intelligence company NIQ has announced revenue of $4.2 billion for the full year 2025, representing organic, constant currency revenue growth of 5.7%. Adjusted EBITDA rose 23.8% to $916.5 million. More
UK-based marketing intelligence platform Mortar AI has announced a partnership with creative impact specialist DAIVID, promising to bring 'all key campaign metrics' into a single platform. More
Accenture Ventures, the consulting giant's investment arm, has given its backing to Profitmind, an agentic AI decision intelligence platform built for retail teams, as part of a $9m seed round. The funds will fuel global scaling of the platform, recruitment and further extension of platform capabilities. More
US-based ad platform Infillion, the company that bought MediaMath in 2023, has announced the acquisition of veteran purchase intelligence company Catalina. Financial terms were not disclosed. More
Ad effectiveness platform System1 has appointed Mohan (Mo) Taylor as Chief Product and Technology Officer; moved Orlando Wood to Chief Creative Officer; and promoted both Andrew Tindall and Tristan Findlay to separate Chief Growth Officer roles. Chief Customer Officer Jon Evans departs the firm. More
Latana, a firm based in Berlin and offering an AI-powered brand tracking and consumer insights platform, has appointed Heather Prekop as SVP Commercial Development. Prekop will lead the company's presence in the US, where it has enjoyed rapid growth of late. More
Nielsen has announced the addition of more than 200 new advanced audience segments, available in its cross-media planning and measurement solution Nielsen ONE. The offering makes use of the national consumer dataset of its consumer insights solutions arm, Scarborough. More
In New York, marketing software firm Zeta Global has announced financial results for the fourth quarter and full year 2025, with annual revenue up 29.7% to $1,305m and adjusted EBITDA up 44% to $278.7m. More
Canadian venture studio AXL and independent marketing and media agency PUSH Media have partnered to launch STRATIS, an agentic AI operating system pulling together fragmented data for use by marketing intelligence and operations. More
Following its acquisition by H.I.G. Capital in August last year, Kantar Media has announced it is rebranding as Fifty5Blue. More
Savanta has appointed former PSB Insights CEO Dave Gordon as Chief Commercial Officer, based in Boston, MA; and Anna Hamlin as Global VP of HR, based in London. More
Los Angeles-based marketing firm RAD Intel has launched a new business, Lickly, which promises mid-market brands access to an audience intelligence platform rivalling that of major corporates; and also spun out its RAD Amplify managed-services provider unit into a standalone company. More
Kantar has appointed Brandon Kirk as Vice President, Growth & Strategy, Media Measurement, leading its Canadian Media Effectiveness practice. More
In the US, marketing solutions firm OneMagnify has acquired the Performance Marketing business of Optimal, which specializes in performance media and audience data solutions. Terms of the transaction were not disclosed. More
The Malaysian Digital Association (MDA), the country's representative body for online publishers, ad agencies and digital service providers, has reappointed Comscore as its official Audience Measurement / Currency Partner and Similarweb as its Market Insights Partner. More
Trade association IAB Australia has launched a Retail Media Certification Program for the county's store chains, based on a model developed by IAB Europe. The program will independently audit retail media measurement practices and award a certification badge for compliant and 'mature' measurement. More
San Francisco-based customer journey analysis and optimization company Kana has secured $15 million in seed funding, with which to expand its engineering, product and go-to-market teams. More
Kantar Media has appointed Mike Walsh, global CEO of legal and professional services company LexisNexis, to its Board of Directors. More
Data collection and MR consulting firm High Beam Global (HBG) has appointed former Dynata exec James Weatherbed as Director of Business Development and Account Management. More
helia, the customer engagement agency within marcoms group Havas, has appointed Andy O'Carroll as its first Chief Creative Officer. More
In New York, ad agency Meet The People (MTP) has launched an AI-enabled platform called MTP Intelligence, bringing marketing disciplines from creative to measurement and analytics into a single integrated technology environment. More
YouGov interim Chair Deborah Davis has stepped down from the role and from the Board, the company has announced. Her permanent replacement is Ian Griffiths, who joined the Board in September 2025 and is a former Deputy CEO of Kantar. More
Decision data and analytics company Similarweb has announced financial results for the fourth quarter and full year 2025. Total revenue was up 13% to $282.6m, but the company reported a GAAP net loss of $32.9m, while adjusted net income fell from 6% of revenue to 3% ($9.1m). More
Kantar has appointed Sam Rihani as Managing Director of its business in Sweden, based in Stockholm and effective immediately. More
New York-based Becausal, specialist in causal AI-based CPG and retailer audience intelligence, has partnered with ad effectiveness analytics firm ABCS Insights to offer a new solution, the 'Always-On Sales Lift Measurement Module.' More
In New York, consumer behavior, and analytics consultancy GBK Collective has promoted Rebecca Szew to Partner and Chief Client Officer. More
Vilnius, Lithuania-based research tech and data solutions provider Syno International has partnered with RAM Market Research to deliver enhanced cross-media measurement, custom studies and brand lift analytics. More
Pureprofile is acquiring Australian qual specialist CRNRSTONE Research, formerly known as Stable Research, from its current owner Bastion Group, for a total consideration of $AUD 700,000. More
In London, Kantar Media has announced the appointment of long-time Nielsen researcher Toni Petra as Chief Operations and Technology Officer, bringing together the two teams under one leader. She starts on 1st April. More
Los Angeles-based MarketCast has appointed Aimee Gerry and Eric Morse, both with the job title of VP of Commercial. More
Independent marketing services and technology group PMG has opened two new offices, in Mexico City and Toronto, Canada, describing the moves as 'a significant milestone in its global growth strategy.' The firm says it will hire for a wide range of roles in both locations. More
Data and insights business Delineate has appointed brand strategist and marketing effectiveness expert Nigel Hollis, veteran of Millward Brown and Kantar, as an Advisor. More
AI firm Simile has secured $100m in funding, to develop its prediction technology, whose applications range from forecasting consumer behavior to suggesting likely questions from analysts during company earnings calls. More
In New York, Comcast Advertising has announced a partnership with travel and tourism data platform Adara to offer the sector 'deterministic-based measurement', at scale, for TV and streaming. More
Manchester, UK-based MR operations support specialist Omnisis has enhanced its data collection capabilities with an upgrade to its PackSpin survey question type. The tool now allows participants to move, zoom in, and annotate 3D shapes and packaging. More
US-based entertainment tech company and studio Cineverse Corp is to acquire CTV monetization platform IndiCue, Inc., whose software helps publishers and streaming operators manage, optimize and grow their advertising revenue, while improving user experience. More
In the UK, synthetic audience modelling firm Electric Twin has secured $14m in funding, for international expansion and further development of its prediction technology, including new use cases. The raise includes a previously undisclosed $4m pre-seed round. More
In New York, AI visibility specialist Brandlight has announced $30m in Series A funding, with which to accelerate the development of its platform, and scale its business. More
In Chicago, consumer data giant Circana has appointed new Board members: Brian Cornell, Executive Chair of Target Corp.; Lauren Cooks Levitan, ROOT co-founder and Lead Independent Director at e.l.f. Beauty; and Rohit Prasad, former Head of Artificial General Intelligence at Amazon. More
TVision, which measures second-by-second television and CTV viewer engagement, has extended an agreement delivering its person-level calibration data for CTV to video audience measurement specialist VideoAmp. More
In the US, cross-industry group the Coalition for Innovative Media Measurement (CIMM) has added Disney's Dana McGraw, and Ben Hovaness of OMD to its Board of Directors. More
Predictive audience intelligence company Wiland has launched RetailSignals, the latest in its MarketSignals family of solutions, promising retailers help in tapping real-world consumer spending data to fuel acquisition, retention and growth. More
In London, strategic insight consultancy Firefish has announced the promotion of Lizzy Moroney to UK Managing Director, and the appointment of Jenny Kieras as Head of Growth. More
Tel Aviv-based Similarweb has launched an intelligence solution called AI Studio, which combines its proprietary digital intelligence with expert AI agents to deliver three distinct capabilities: Chat, a conversational Q&A interface; automated reporting tool Deep Research; and visualization tool AI Dashboards. More
In New York, tech solutions provider Guideline has announced the launch of an innovation engine, the 'AI Factory', designed to help clients make more rapid and effective use of its Ad Intelligence products and Media Plan Management technologies. More
US-based cross-platform ad measurement and attribution company iSpot has launched an agentic AI-powered solution called SAGE, backed by an investment in NVIDIA AI servers which allow it to extract metadata and storylines from every frame of 2.5m ads, and compile themes from some 100m survey verbatims. More
Ad tech and measurement firm tvScientific has appointed Heather Carver as Chief Customer Officer. More
Nielsen picked Sunday's Super Bowl for the launch of an enhanced methodology promising more accurate measurement of co-viewing, especially for live events. The pilot service will run for a number of other major live sports and entertainment events in the first half of the year. More
Pureprofile has appointed James Ward as Client Development Director in its UK team. He joins from panels company Norstat where he was Client Account Director. More
In London, research agency FlexMR has launched a CX Practice, led by Charlotte Duff and bringing together consulting and technology to analyse customer data from multiple touchpoints. The news comes just three weeks after it added a consulting division called the 'Closeness Practice'. More
London-based sports data tech firm Genius Sports is to acquire Legend, a global digital sports and gaming media network which helps clients to monetize their assets. The deal values Legend at up to $1.2 billion, the last quarter of which is dependent on near future results. More
In New York, audio industries tech and services company Triton Digital has announced the launch of the Podcast Metrics Industry Feature Set, a suite of analytics solutions giving publishers access to benchmarks, market share and audience data across the top 20 podcast markets worldwide. More
Michael Walrath, CEO and Board Chairman of US-based digital presence and knowledge management platform Yext, has withdrawn his proposal to acquire all the remaining shares in the company. Instead, the company has approved a 'Dutch auction' self-tender of $150m of common stock. More
Eyetracking tech firm Tobii has reported an organic decline of 10% in net sales to SEK 193m ($US 21.4m), and EBIT of SEK -196m ($US -21.7m), in the fourth quarter. Excepting non-cash write-offs of goodwill, fair value adjustments and project write-offs, EBIT was SEK -1 million ($US -111k). More
In the US, Fox Corporation-owned streaming service Tubi has announced a new, multiyear partnership with Nielsen, giving it access to Audience Measurement and Streaming Platform Ratings, National TV research and Ad Intel. The two already work together for Digital Ad Ratings and Nielsen ONE Ads. More
Asia Pacific CEO Jason Scott has departed ad tech firm MiQ, according to reports. Scott has led the region for three years, and was previously ANZ Chief Exec for three years. More
YouGov has launched an AI-powered qual tool called BrandIndex Voices, which collects and analyses consumer conversations on a quant scale to reveal why brand perceptions change. More
In New York, video ad outcomes measurement firm EDO has announced a conversational AI agent called ChatEDO, accelerating access to its extensive database of Convergent TV advertising activity and outcomes. More
Data collaboration platform LiveRamp has announced quarterly revenue up 9% to $212 million, and non-GAAP operating income up 36% to $62 million. More
Kantar has appointed former Googler Rika Sharma as Executive Managing Director for its Southeast Asia Cluster and Singapore business. More
In New York, omnichannel advertising software firm Mediaocean has added to the responsibilities of Zvika Netter, CEO and co-founder of its digital measurement firm Innovid: he will now also serve in the new group role of Chief Innovation Officer. More
Chicago-based customer experience and marketing automation platform ActiveCampaign has announced the acquisition of Feedback Intelligence, provider of an AI tool which analyses unstructured conversations. More
Global consumer data company Circana has launched 'Attribute Marketplace', a platform allowing clients to browse external datasets, select the attributes they need, and use them to enhance their current data and analyses. More
Ipsos has appointed Natalie Otte as its Country Manager in South Africa, starting this week. Otte has served as Chief Client & Commercial Officer for Kantar's Insights Division in the country since 2019. More
In the US, biopharma-focused behavioral-science research and tech firm BEESY has received a minority investment from Denali Growth Partners (DGP), allowing it to continue investing in product innovation, and accelerate its growth across new geographies and therapeutic areas. More
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