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independent European research and advisory firm Blauw has acquired a majority stake in SponsWatch, a Stockholm-based sponsorship media analytics platform. More
Former dunnhumby Chief Executive Simon Hay has joined digital point-of-payment customer feedback specialist TruRating, as a Board Advisor. More
Andy Brown, who as Chairman and CEO of Kantar Media oversaw the expansion of its international ratings and TGI services, has died aged 63. More
Comscore has sold off its Movies box office measurement business to private investment firm Advaya Capital, which will immediately revive the Rentrak name. The price of $70m is less than 10% of what Comscore paid for the company ten years ago, but Advaya has ambitious plans for the legendary brand. More
London-based gaming and virtual worlds insights and analytics specialist GEEIQ has raised $6.8 million in funding, with which to accelerate product development, grow partnerships and support expansion into new verticals and territories. More
Recently launched consumer intelligence firm Automotive Insights & Research Services has announced a partnership with UK 'digital garage' Regit, and the launch of AutoGraphics, a tool that promises 'an entirely new way to filter and interrogate consumer intelligence data.' More
Boston, USA-based employee experience platform Blink has raised $17 million in funding. The money will be invested in growing product and engineering teams, further developing its platform, and accelerating its go-to-market strategy across the hospitality industry and beyond. More
Verian, previously known as Kantar Public, has promoted Lithuania CEO Haroldas Brozaitis to the new role of Chief AI and Transformation Officer; hired Gareth Schnehage as CFO; and given new roles in the UK to Craig Watkins, Ben Humberstone and Ed Dunn. More
In Los Angeles, video game commerce company Xsolla has announced an integration with Tenjin, a mobile measurement and analytics platform used by more than 30,000 apps worldwide. The deal promises developers a complete view of player lifetime value (LTV) and return on ad spend (ROAS). More
With the World Cup imminent, sports marketing agency Ten Toes has launched Ten Beat, described as 'sport's first million-persona intelligence platform,' providing brands, rightsholders and broadcasters with an immediate take on what fans think on 'any question, in any market, at any moment.' More
UK-based agency Listen + Learn has rebranded as 'Unwritten'. The new name reflects 'a broader focus on digital culture, and a more connected way of helping clients get to deeper, sharper thinking.' More
Viewing figures for Rakuten TV will now be independently measured by Barb, after the company became the latest streaming service to sign up with the UK audience measurement body. More
Ad and commerce tech company InMobi has acquired MobileAction, an optimization and analytics platform for app developers looking to improve visibility and performance across the App Store and Google Play Store. Financial terms were not disclosed. More
Dallas, Texas-based ad agency Lerma has announced a Sports Sponsorship Ranker, which will evaluate sponsorship value across professional sports. The proprietary tool is launching with MLB (baseball) rankings, with more sports scheduled to follow soon. More
In London, predictive modelling specialist Kohort has raised $7 million in Series A funding, with which to build user acquisition (UA) agents for mobile game studios. More
Giulia Tagliaferri has joined the Public Affairs of Ipsos in the UK, as Head of Behavioural Science. She joins from innovation charity Nesta, where she spent more than seven years in the Behavioural Insights Team, latterly as Head of Quant and then Head of Evaluation. More
Nielsen has announced the results of its co-viewing pilot, conducted in February, and says it shows an average uplift of around 4.19% in total viewers for the top televised live events including the Super Bowl LX, Olympics Opening Ceremony and State of the Union Address. More
Media, entertainment and gaming insights specialist Screen Engine/ASI is merging two of its research agencies, Coherency and Tapestry, under the latter's brand. The resulting firm will number just over 50 research professionals across the US and UK. More
Ipsos has unveiled a new 'vision' for qualitative research, combining AI and human inputs and delivered via three modules within its qual division Ipsos UU: Dynamic Digital Twin Communities; AI-Powered Moderation; and the EDGE Framework, which investigates extreme and unusual behaviour. More
Audio, imaging and computing tech company Xperi, the parent of TiVo, Inc., has enhanced its in-vehicle radio intelligence portal to give broadcasters more comprehensive and timely audience analysis. More
Ipsos has reported first quarter revenue of EUR 554.9 million, down 2.4% from a year earlier and representing organic decline of 1.4%. Despite this, it has confirmed its targets for growth in 2026 as a whole, with a number of positives including a strong order book and recoveries in key sectors. More
In London, research, analytics and advisory firm Phronesis Partners has appointed Anish Nath as Director, Technology Research, AI & Automation. More
In the US, not-for-profit cinema trade alliance ICA has partnered with analytics and insights platform Screendollars, to provide proprietary data and trends intelligence to ICA members. More
US-based market research consultancy Smarty Pants has launched GENspiration, a series of free live focus group sessions promising attendees better understanding of consumers in a different generation each month, beginning with Baby Boomers on 14th April. More
Former BBC Studios Business Intelligence Director Sylvain Foucat has joined publisher Hearst UK as Head of Revenue Optimisation. More
Kantar has launched Converser, a qual solution which captures people's experiences 'in the moment' through in-depth one-to-one AI-moderated interviews. The tool is supported by the cultural expertise of more than 500 of the group's qual experts in 60+ countries. More
In Toronto, Canada, research consultancy Angus Reid Group has appointed two SVPs of Research, quant specialist Rohit Nair and qual and quant researcher Amy Knowles. More
Media planning and measurement platform VideoAmp has announced new first-party data integrations with SiriusXM Media and National CineMedia (NCM), strengthening its cross-platform planning solution VXP. More
Disrupt Insight has appointed former Opinium and Walnut Unlimited researcher Hannah Reed as an Associate Director, strengthening its growing qualitative and cultural insight capabilities. More
Nielsen has delayed reporting of this month's edition of 'The Gauge', its analysis of television screen viewing, by a week. The move follows the company's adoption from February data onwards of DASH universe estimates from the ARF. More
AppsFlyer has appointed Alexia Nakad as General Manager, Western Europe and the Middle East, leading its expansion across the region. More
London-based insights consultancy Acacia Avenue has been acquired by Accord Marketing. Accord is owned by the Conrad Group, which aims to build a specialist marketing services group focused on the leisure sector. More
Australia's new Move out-of-home audience measurement tool is live, more than six years after plans were first announced by the Outdoor Media Association (OMA). More
Newly launched consumer intelligence company Automotive Insights has announced the addition of Richard Walker, former Director of Data & Insights for AutoTrader; Needa Khan, formerly of the LSE and The Insights Family; and investor Safe Hammad. More
London-based opinion and market research firm Thinks Insight & Strategy has been acquired by Montreal, Canada-based holding and management company Avenir Global. More
In the UK, a new company called Automotive Insights has launched, providing 'just-in-time' market intelligence from surveying 1,000 motorists each month. More
In London, research and analytics firm Phronesis Partners has appointed Massimiliano Sarracino as EMEA Sales Director, supporting its expansion across the region. More
The Malaysian Digital Association (MDA), the country's representative body for online publishers, ad agencies and digital service providers, has reappointed Comscore as its official Audience Measurement / Currency Partner and Similarweb as its Market Insights Partner. More
In New York, Comcast Advertising has announced a partnership with travel and tourism data platform Adara to offer the sector 'deterministic-based measurement', at scale, for TV and streaming. More
US-based entertainment tech company and studio Cineverse Corp is to acquire CTV monetization platform IndiCue, Inc., whose software helps publishers and streaming operators manage, optimize and grow their advertising revenue, while improving user experience. More
TVision, which measures second-by-second television and CTV viewer engagement, has extended an agreement delivering its person-level calibration data for CTV to video audience measurement specialist VideoAmp. More
In London, strategic insight consultancy Firefish has announced the promotion of Lizzy Moroney to UK Managing Director, and the appointment of Jenny Kieras as Head of Growth. More
Nielsen picked Sunday's Super Bowl for the launch of an enhanced methodology promising more accurate measurement of co-viewing, especially for live events. The pilot service will run for a number of other major live sports and entertainment events in the first half of the year. More
London-based sports data tech firm Genius Sports is to acquire Legend, a global digital sports and gaming media network which helps clients to monetize their assets. The deal values Legend at up to $1.2 billion, the last quarter of which is dependent on near future results. More
In New York, audio industries tech and services company Triton Digital has announced the launch of the Podcast Metrics Industry Feature Set, a suite of analytics solutions giving publishers access to benchmarks, market share and audience data across the top 20 podcast markets worldwide. More
Eyetracking tech firm Tobii has reported an organic decline of 10% in net sales to SEK 193m ($US 21.4m), and EBIT of SEK -196m ($US -21.7m), in the fourth quarter. Excepting non-cash write-offs of goodwill, fair value adjustments and project write-offs, EBIT was SEK -1 million ($US -111k). More
Birmingham, UK-based social research agency M.E.L Research has strengthened its evaluation capability and face-to-face fieldwork delivery with the appointments of Dr Bianca Bailey Wilson as Head of Evaluation and Amanda Brightman as Field Team Manager. More
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