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US-based customer experience software firm Sprinklr has appointed former Walt Disney exec Venke Sharma to a lead role driving its Sprinklr Insights product, which provides real-time consumer, competitor and market insights. He is based in Mumbai. More
Purchase transaction insights firm Behaviorally has partnered with China-based eCommerce giant Alibaba to offer the former's pack testing products on the latter's TMIC (Tmall Innovation Center) platform, allowing users to assess the impact of packaging design and eCommerce visuals in the country. More
California-based Dataplor, which collates data on business locations worldwide, has raised $10.6m in a Series A funding round, with which to accelerate its ongoing expansion and make a number of strategic hires. More
In the US, ad intelligence software firm AdImpact has partnered with Yahoo, enabling the latter's DSP to offer improved targeting and political audience segmentation for activation across local and national campaigns as elections approach. More
Ipsos has reported continued solid growth in the first quarter of the year, with revenue up 4.5% in organic terms, to EUR 557.5m. The EMEA and Asia Pacific regions led the way with revenue up more than 9% in each case (organic) while the Americas saw a 3.2% decline. More
Rory Sutherland, Vice Chairman of legendary ad agency Ogilvy UK, has joined creative effectiveness platform DAIVID in the capacity of Strategic Advisor. More
DIY online survey pioneer SurveyMonkey has promoted Priya Gill to Global Head of Marketing, leading its marketing strategy and execution across all markets. More
Digital media measurement and analytics firm DoubleVerify (DV) has apologised to X, formerly known as Twitter, for an error which over a recent four-month period gave the microblogging site brand safety ratings as low as 70%, when actual scores were as high as 99.99%, according to reports. More
Austin, Texas-based firm The Next Practices Group (NPG) is launching a proprietary service for B2B tech and health tech brands, using AI and data science to sift actionable intelligence on ideas and trends from technology leader communities. More
Consumer insight and behavioural data technology company RealityMine has appointed former Google and YouTube advertising leader Phil Miles as a Non-Executive Director, effective immediately. More
Text analysis platform Canvs AI has announced a new release of its AI Story Assist software, incorporating a new executive summary feature with interactive citations and quantification of the themes, topics and emotions identified in open-ended text data. More
In Kentucky, USA, market intelligence provider TraQline has appointed Brian Lamar as Strategic Director of Survey Products, Hal Clark as VP of Strategic Accounts and Andrew DeCilles as VP of Alternative Data Solutions. The firm provides data on the durable goods industry. More
In Stockholm, enterprise insights and collaboration platform Stravito has launch Stravito Assistant, an AI-based 'insights companion' aiming to helps users find answers faster and ask better questions. More
In New York, marketing decision-making platform Extreme Reach has appointed former DISH Media exec Kevin Arrix as its Chief Growth Officer. More
Research tech company SightX has promoted Cameron Rau to a newly created position, Head of Customer Success and Research, responsible for helping customers make the most of the company's new products and approaches. More
Insights technology and panel provider Toluna has appointed Lucia Moir as Chief Operations Officer and promoted Priyanka Sarkar to Chief Research Officer. More
Marcoms group Stagwell has agreed to acquire São-Paulo, Brazil-based PROS Agency, a brand and marketing consultancy specializing in digital PR, creative planning and production, influencer marketing and brand development. More
AI-based consumer research platform Bounce Insights has brought in Aaron Peck as Regional Commercial Director, North America, as it expands into the US. The company has also added Ian Kiernan to its board as Non-Executive Director. More
In the US, ARF subsidiary CIMM has partnered with local broadcast television industry trade association TVB, in a new initiative designed to showcase innovations in measurement and currency development across the local TV and video marketplace. More
New York- and Austin, Texas-based b2b restech company Emporia Research has secured $4.7m in a seed round of funding, to expand its platform's capabilities. This will include further investment in AI, engineering, sales and data partnerships. More
Customer insights firm DMR has announced the appointment of nine new staff, having completed a successful first institutional funding round at the end of 2023. More
San Francisco-based Writ has raised $3.8m in Seed funding, with which to expand its operations and continue development of its technology, which provides a space for clients' teams to share and discuss data to develop insights and improve business decisions. More
HfS Research has announced a strategic alliance with HEX Advisory Group, aiming to enhance their industry analysis offer, in particular around contract price benchmarking. More
In California, marketing firm Power Digital has enhanced its nova Intelligence platform with the launch of Creative Affinity, an ad creative analysis module designed with support from Meta engineers. More
Snap Inc, parent of photo sharing app Snapchat, has announced a partnership and integration with app marketplace Snowflake, promising its advertisers encrypted, privacy-safe and effective ad solutions and signal measurement. Snap also has a new measurement partnership with AppsFlyer. More
In New York, UX research ops specialist Rally has raised $8.8m in funding, to help promote it to a wider audience and further develop its technology. More
Marketing tech group Access Intelligence Plc has appointed Tom Ritchie as President of PR & Comms EMEA. More
London-based researcher High Tech Dev has rebranded as HTAIR, reflecting a significant change in its mission and vision (focused around AI); and has appointed Nigel Woodliffe as Chief Customer Success Officer. More
In the UK, MR industry veterans and Firefish execs Jem Fawcus and Richard Owen have launched a new company, QualifyAI, with a mission 'to automate qualitative research without stripping it of its humanity'. The partners say this is possible for the first time thanks to AI. More
Santa Monica, CA-based research tech firm Fuel Cycle has enhanced its Research Engine platform with the addition of Universal Connections, a feature allowing users to run projects from within insight communities using their preferred insights tools, whether or not they are fully integrated with the platform. More
US-based international data collection and research tech company Sago has launched a formal specialist Health offering, building on longstanding expertise in the sector and fronted by EVP of Healthcare Shannon Childs. More
Marketing intel and programmatic media specialist MiQ has announced the launch of its TV Intelligence platform in the UK, US, Canada and Australia, promising users a complete view of audience, campaign and competitor intelligence across linear TV, CTV and YouTube in one place. More
Social media management software firm Hootsuite is to acquire listening specialist Talkwalker, for an undisclosed sum. More
Danish neuroscience solutions firm Neurons Inc has launched an AI Copilot, promising its clients the ability to make faster creative decisions, optimise visuals and receive 'crystal-clear recommendations on what to do next'. More
Manchester, UK-based product intelligence platform Vypr has appointed Glenn Porter as Chief Commercial Officer. More
Australia-based Out-of-Home tracking and measurement specialist Veridooh has appointed Nick Parker, formerly Global COO of WPP agency Kinetic, as its Global President, charged with driving the firm's expansion info new markets. More
Data collection and research services firm Bilendi & respondi has extended the functionality of its BARI AI-powered research assistant to include quantitative projects. More
Customer lifecycle analytics platform Quantum Metric has released a new version of its platform, focused on simplifying how organizations listen to and act on the needs of their customers. It includes Felix AI, a new session summarization feature powered by Google Cloud's Gemini Pro. More
UK video ad currency body Barb has appointed former TNS and RSMB exec Sara Cheeseman as Finance Director. She replaces long-time FD Nigel McLachlan, who is retiring. More
In New Jersey, USA, healthcare reputation management and patient feedback solutions firm rater8 has closed a Series A round of funding, for use in expanding its market reach to medical practices and hospitals of all types and sizes, and growing its team. More
Web and app digital experience analytics firm Glassbox has appointed former Instructure exec Michelle Suzuki as Chief Marketing Officer. More
Florida-based immersive advertising technology firm Trivver has unveiled technology which it says is the first to allow brands and organizations to measure viewability metrics in Extended Reality (XR) environments. More
Consumer intelligence firm NIQ has announced the launch of 'Full View - Measurement', a suite of features available within its Discover platform, promising an omnichannel view of data with item-level granularity for retailers, manufacturers and the financial services community. More
Mumbai, India-based digital tech and customer experience solutions provider Datamatics has announced the acquisition of Salesforce services firm Dextara Digital. More
In the US, the 'Joint Industry Committee' (JIC) formed in January 2023 to provide more rapid accreditation of ad currency providers than the MRC has awarded full certification to Comscore and VideoAmp, but delayed a final decision on iSpot until June. More
Consumer information and credit reporting company TransUnion has partnered with researcher MRI-Simmons, promising clients 'improved actionability across the addressable marketing ecosystem'. More
In the US, cultural intelligence specialist Collage Group has added new features to its fleun.ci SaaS application: a Head-to-Head Dashboard, providing competitive insights; an Industry Dashboard giving a category-level view of brand-specific consumer sentiment; and an enhanced Audience Insights offer. More
German CX management software company moveXM has announced the acquisition of two Dutch SaaS sister companies specializing in customer and employee feedback and customer review software - Feeddex BV and 5-Star Specialist BV. More
Experience Management (XM) company Qualtrics has appointed Juan Rodriguez as Chief Information Officer and Assaf Keren joins Qualtrics as Chief Security Officer. More
Converged TV advertising solutions firm Cadent has agreed the acquisition of measurable programmatic advertising company AdTheorent, for around $324m in cash, or $3.21 per share. More
Unified customer experience management platform Sprinklr has appointed Amitabh Misra as Chief Technology Officer, starting this week. Misra will lead all R&D teams worldwide including product and engineering, and also joins the Executive Leadership Team. More
Consumer intelligence provider NIQ has partnered with burger giant McDonald's USA to develop a new module called Cultural Resonance, part of its BASES ad testing portfolio. More
In the US, unified customer experience management platform Sprinklr has announced fourth quarter and full year results for the period ended January 31st 2024. Q4 revenue was up 17% to $194.2m, while non-GAAP operating income more than doubled to $32.4m. Full year revenue was $732.4m, up 18%. More
Customer engagement specialist Verint has announced Q4 and full year results for the period ending January 31st 2024. Q4 revenue grew 12% year-on-year to $265m, while full year revenue crept up just 0.9% to $910m. Full year net income more than doubled to $39.6m. More
Denver, Colorado-based AI solutions firm Veritone, Inc. has launched a conversational intelligence solution called Ask Veri, allowing users of its Digital Media Hub (DMH) to get actionable insights from their media archive data via simple chat. More
San Mateo, CA-based Observe, which helps clients store, manage and analyze their business data, has raised $115m in a Series B funding round, earmarked for expansion in North America. More
In New York, digital audio and broadcast radio tech and services firm Triton Digital has acquired audio intelligence platform Sounder. More
Austin, Texas-based Measured has launched a platform promising marketers the ability to view incremental ad performance across all paid media platforms, in one place, without the need to track users across the web. More
Anil Goel has joined Nielsen as Chief Engineering Officer, leading its technology and engineering teams to drive product innovation and advanced technology adoption. He is based in Bengaluru, India and will report to CEO Karthik Rao. More
Media measurement and optimisation platform Integral Ad Science (IAS) has announced a partnership with photo sharing pioneer Snap Inc., promising advertisers increased transparency, brand safety and suitability across their Snapchat campaigns. More
Advertising Resource Management (ARM) software company MINT has appointed Christoph Kruse as Global Marketing Director. He was previously Director of Regional Marketing in Europe at Outbrain. More
Data management and quality specialist Foundational, which has locations in San Francisco and Tel Aviv, has secured $8m in seed funding, with which to further develop its product and add new capabilities for developers building at scale. More
Comscore has announced that its Directors will now support the addition of Matthew F. McLaughlin to the Board at the forthcoming 2024 annual meeting of stockholders. Former DoubleVerify exec McLaughlin was put forward by activist shareholder 180 Degree Capital Corp in January. More
Media.Monks, the digital-first, data-led advertising and marketing services brand of Sir Martin Sorrell's S4Capital, has launched a service called Persona.Flow, converting owned customer data into dynamic consumer personas for use in rapid insight generation. More
Comcast subsidiary AudienceXpress is collaborating with viewing measurement company iSpot, to evaluate how the latter's syndicated national TV ratings can be incorporated into the AudienceXpress platform and enhance its syndicated measurement currency. More
Stockholm, Sweden-based Dema.ai, which provides a predictive analytics platform for eCommerce, has secured EUR 7m in a Seed round of funding, for use in accelerating its growth. More
Insight and analytics group BVA BDRC has launched synthetic data product Pixel.AI, which it says accurately predicts responses from restricted segments by training on existing and representative data. More
Insights and experience tech company PG Forsta has appointed Mike Thompson as Chief Analytics Officer, and says he will drive the development of new AI-driven capabilities and products, following the company's commitment to invest $500 million in the area over five years. More
WPP-owned ad agency VML is to upgrade its proprietary digital commerce tech and retailer intelligence suite via a partnership with retail ecommerce management platform CommerceIQ. The latter's generative and predictive AI will help VML to optimize clients' digital shelf performance. More
B2B research firm NewtonX has appointed former American Express employee Kavita Anand as Vice President of Product, leading strategy, design and development for products including the firm's Knowledge Graph and its expert intelligence platform NewtonX Prime. More
Consumer intelligence specialist NIQ - previously Nielsen IQ - has appointed former TransUnion exec R. Dane Mauldin as Chief Transformation Officer. He replaces Curtis Miller, who moves into the role of Chief Strategy Officer. More
In California, secure data access management company Dymium has emerged from stealth with $7m in funding, to be used to advance product development and expand the company's sales and marketing teams. More
London-based global media measurement and optimisation platform Integral Ad Science (IAS) has won MRC accreditation for its integrated third-party calculation and reporting of YouTube video viewability, which is based on audited data from Google's ADH-MP. More
In the US, Comscore has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports. The award means Comscore is currently the only company accredited for its local TV measurement. More
Ipsos has launched an Out of Home (OOH) advertising solution promising to help users assess and optimise OOH creative in as little as 24 hours. More
In New York, AI-powered ad tech company Smartly has launched Brand Pulse, which taps data from Comscore and GWI (Global Web Index) as well as its own sources to give users a holistic view of the customer journey, including ad impact. More
Comscore has launch its Social Incremental audiences service, part of its MMX Platform suite, in the UK. The solution measures incremental traffic across social media platforms, with deduplicated, person-level reach and a unified view across desktop, mobile and social. More
In Vancouver, BC, Canada, 'creator commerce' platform Trnd has launched a service called Advanced Brand Analytics, allowing users to evaluate their influencer marketing strategies with the help of data on creator performance, audience engagement and conversion. More
Data science start-up QuantexAI has secured $1m in pre-seed funding, from undisclosed investors, as it moves its natural language query software into beta. More
In California, eCommerce solutions and consumer analytics provider PriceSpider has announced a number of upgrades to help brands build seamless omnichannel experiences. They include new data sharing and integration tools. More
US-based mobile app market intelligence and insights provider Sensor Tower has announced the acquisition of mobile marketing firm data.ai, formerly known as App Annie. Terms were not disclosed. More
Customer journey management and insights firm TheyDo, based in Amsterdam, has secured $34m in funding, with which to increase R&D - focused on AI and data ingestion - and build out its customer-facing team in the US. More
California-based CX solutions firm Five9 has appointed former Gartner exec Steve Blood as Vice President of Market Intelligence and Evangelism, based in Europe. More
Birmingham, UK-based qual insights platform Voxpopme has a new CEO. Andy Barraclough is a co-founder of the firm and until now served as its CTO. He succeeds Lonnie Mayne, who moves to the role of Chairman of the Board. More
Business Intelligence platform Omni has raised $20m for continued development of its platform. In addition, former Looker Chief Revenue Officer Lambert Billet has joined Omni's Board of Directors. More
San Diego-based omnichannel consumer data and analytics platform Daasity has acquired Red Fox Analytics, which provides analytics for for retail-focused CPG brands, for an undisclosed sum. The combination promises merchants online and off-line sales, distribution and marketing data in one place. More
In Dallas, 'Creator Commerce' company LTK has launched LTK 360, a full-funnel influencer marketing measurement and analysis platform, while adding CTV to the list of media for which users can create, launch and measure advertising. More
Chicago-based analytics software solutions company Ocient has raised $49.4m in en extended Series B round of funding, earmarked for product development. The firm's software conducts compute-intensive analysis of complex, large-scale data for insights and decision-making, with a focus on energy-efficiency. More
Multichannel eCommerce enablement and analytics platform MikMak has enhanced its insights offering with the launch of a Custom Report Builder function, as well as a CX optimization tool, 'Headless Commerce API'. More
Digital media measurement specialist DoubleVerify (DV) has expanded its partnership with media giant NBCUniversal, to provide program-level measurement solutions across OTT devices, including CTV. More
San Francisco-based predictive intelligence firm 6sense has appointed Jerome Levadoux as its first Chief Product Officer. More
US measurement standards organisation The Media Rating Council (MRC) has appointed Hannah Bolcar as Director, Measurement Audit Operations. More
Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality. More
SurveyMind, a UK-based AI transcription and analysis start-up, has announced upgrades including single-click analysis of transcripts to reveal key themes, differences and connections between a predefined set of interviews. More
In West Palm Beach, Florida, MR industry veterans Hugh Davis and Keith Price have launched ACKWEST Group, a holding company which will focus on buying and developing emerging tech-driven enterprises in the consumer insights and marketing services sector. More
Former Dynata Chief Gary Laben has joined retail and consumer goods analytics and inventory optimisation firm Trax, as CEO. More
UK television and video ad currency provider Barb has announced a major upgrade to its CFlight cross-media campaign reporting service. The tool now promises advertisers and agencies comprehensive campaign performance data against fourteen key traded audience groups. More
In Toronto, Canada, survey software firm Q-Fi Solutions has been acquired by co-founder and CTO Rafael Mangra, who is relaunching the company with a range of branded solutions. Mangra was previously a minority shareholder while the majority of shares were owned by The Logit Group. More
Consumer behavior data firm Circana has launched SalesTrack, which tracks brand performance relative to competition on a weekly basis within the Canadian foodservice industry. More
Recently-launched research operations hub BioBrain has appointed Market Xcel veteran Ashwani Arora as Director of Strategy and Insights, and a Partner in the business. More
In the US, media measurement and optimization firm Prescient AI has secured $10m in Series A funding, with which to further develop its product, expand sales and add new media channel integrations. It has also enhanced its attribution model to measure the halo effects of campaigns on sales in the Amazon marketplace. More
Customer and employee experience firm Medallia has appointed Ben Brewer as Chief Revenue Officer. More
In London, Verve has announced the promotion of its former Joint Head of Insight Richard Preedy to the newly created role of Executive Director and Head of Artificial Intelligence. The firm is 'relaunching' itself to emphasize its focus on 'three intelligences': Artificial, Human and Cultural. More
MR reporting software and services company Indico Labs has appointed Warren Smith as Technical Operations Lead, Edward Lidbetter as Product Owner, and Lucy Robbins as Product Marketing Manager - as it looks to scale up its SlideGen product this year. More
In Boston, US, streaming technology company Brightcove has launched 'Publisher Insights', part of its Media Studio Premium solution, which provides real-time analytics specifically for news organizations and other organizations focused on rapidly and constantly updated content. More
US firm PeakMetrics has raised $3m in funding to expand its market and further develop its 'narrative intelligence' technology, which helps governments, companies and other organisations deal with online risks from misinformation and media manipulation. More
Audience engagement veteran Josh Chasin is to advise digital marketing analytics platform FutureSight as it widens its focus to serve 'midmarket' customers. Chasin previously held senior roles at VideoAmp, Comscore, Arbitron and SMRB. More
Cambridge, UK-based analyst research delivery platform Content Catalyst has launched an AI-powered discovery tool to help researchers get rapid answers to natural language market intelligence questions. More
Miami-based PR platform Muck Rack has enhanced its measurement and reporting capabilities with new features for areas including media impact analysis, brand reputation insights and competitive analysis. More
London-based analytics / business intelligence start-up Fluent has secured $7.5m in seed funding for its mission to democratize insights using conversational AI. More
UK audience measurement authority Barb has promoted Caroline Baxter to Chief Operating Officer, with a remit to work alongside CEO Justin Sampson on driving the organisation's move towards cross-device measurement and total campaign performance reporting. More
Research platform Discuss has announced a Spring round of new product features, including expanded GenAI summaries for global research; a new one-stop-shop consumer reach tier for global brands; off-platform research capabilities; and enhanced machine transcription. More
Amperity, a customer data platform (CDP) for consumer brands, has announced two new generative AI capabilities, Explore and Assist. More
Similarweb has announced the acquisition of ad intelligence specialist Admetricks, whose software will now form the core of a new Similarweb Ad Intelligence product. More
Insights group Savanta has launched a new AI-based application called TrendVue, allowing users to automate the research process and deliver personalised trend analysis across sectors. More
In London, brand lift measurement company ThisThat has secured an unspecified amount of funding from four founders of unicorn companies, in addition to other funds and angel investors. More
In the US, research agency Shapiro+Raj has added an AI Innovation Group to its Technology Practice, with Scott Swigart still leading the enhanced unit. More
Manchester, UK-based fieldwork firm Omnisis has teamed up with business and politics publication The Economist to launch an interactive tool predicting how people may vote in the next general election. More
Global MR and data group YouGov has announced the rebranding of its Swiss subsidiary LINK, acquired in December 2021, as YouGov Switzerland. More
In the USA, integrated ad intelligence and viewing data provider AdImpact has appointed Laia Pescetto as Vice President of Marketing, following 400% growth in its industry-wide ad solutions client base in 2023, Its core political ad business has also grown rapidly. More
UK-based MR operations company Cobalt Sky has appointed Mina Odavic as Head of Business Development, overseeing relationships with key clients and generating new business opportunities. More
New York-based Remesh has upgraded it AI-powered insights platform to allow users to upload research data collected on other platforms for analysis - including large quantities of open-ended survey feedback. More
Singapore-based customer experience solutions firm TDCX is to be acquired and taken private by a team led by its CEO and founder Laurent Junique, via a merger valuing the nearly 18,000-strong company at around $1.037bn. More
In Philadelphia, account intelligence provider MRP has merged with b2b technology insights and lead generation firm CONTENTgine, to create an end-to-end provider for the entire b2b technology sales and marketing process, from demand generation to sales pipeline activations. More
Adelaide, Australia-based attention measurement specialist Amplified Intelligence has appointed Anthony Capano as EVP Global Head of SaaS. More
US-based data firm J.D. Power has completed the acquisition of Autovista Group, which provides automotive data, analytics and industry insights in Europe and Australia, from asset management firm Hayfin Capital Management. Autovista CEO Lindsey Roberts becomes President of J.D. Power Europe. More
US-based audience measurement company VideoAmp has unveiled a big data and technology 'engine' called VALID, which measures and targets cross-platform audiences and promises more efficient media spending, higher conversion rates and more accurate data for publishers. More
Streaming data insights provider PlumResearch has appointed Jonathan Broughton as Research Director, tasked with advancing its analytics and insights capabilities in the entertainment industry. More
Hamburg-based Heyflow, whose no-code platform helps marketers create, optimise and analyse web site experiences, has closed a EUR 14.7m Series A funding round. The money will be used to accelerate product development and integrations, and for geographical expansion of its customer base. More
NIQ, the consumer intelligence company previously part of Nielsen and now combined with GfK, has launched a Global Media Division, which it says is 'designed to enhance the value advertisers derive from their marketing efforts' - and has appointed Lana Busignani to lead it. More
London-based APL Media is integrating the technology of US-based feedback software firm Social Asking, aiming to 'bring cutting-edge AI to audience engagement' and allow brands to understand their audience in real time. A new division of APL will serve as Social Asking's lead (UK) sales agent. More
Fitchburg, MA-based MR services and technology firm Jibunu has launched MR-LEAP, a solution designed to redefine efficiency in survey programming services. More
Automotive marketing and software solutions firm Affinitiv has appointed Andy Byrne as its new Chief Revenue Officer. More
Leap day - also apparently known as Rare Disease Day - sees the launch of a new insights company, PatientSight, operating a subscription based platform connecting life science organizations with survey findings for rare disease patients, analyzed and displayed in dashboards. More
Brand tracking specialist Tracksuit has raised $13.5m in Series A funding, which it will use for its official launch in the US and UK markets, and to expand its research and platform capabilities. More
AI-based insights firm Yabble has updated its synthetic research tool Virtual Audiences, allowing users to upload and integrate their own proprietary datasets to tailor the personas of synthetic respondents to suit their business. More
Data transformation and marketing consultancy Artefact has opened new offices in Colombia and Mexico, after rapid growth for its Brazilian office. More
Mike Trotman, We Work With Data co-founder and long-time ASC committee member who worked on some of the standards which have guided the technical side of the profession over the past twenty years, passed away at the end of January. More
Miami-based Myko, which allows sales and revenue teams to analyse their data and get rapid answers with simple text prompts, has raised $2.7m in seed capital, with which to reach new customers and expand its offering. More
Insights platform mTab has secured $15 million in growth credit financing, from Kayne Anderson Growth Capital, with which to accelerate its global expansion, add customers in new industries and continue enhancing its technology. More
GenAI-based consumer emotion and sentiment specialist Glimpse has appointed former Cint and Dynata researcher Mike Steinberg as Vice President of Business Development. More
In Oregon, identity verification specialist SheerID has launched two new services: Marketing Hub, a curated marketplace of solutions to engage communities; and DataConnectors, which streams verified first-party consumer data into more than 400 martech solutions including CRM and CDP systems. More
In Antwerp, Belgium, design-tech company iVisual has launched AI-based branding and packaging intelligence technology which it says will 'transform the way companies develop branding and packaging'. The new firm has appointed Julie Dumoulin as its CEO. More
Comscore has upgraded its Campaign Ratings (CCR) service to extend deduplicated audience measurement to the local market level, and says that for the first time CCR will integrate national and local linear TV, digital, streaming and social channels. More
Cross-media ad delivery and measurement platform Innovid has announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns, allowing brands and agencies to 'understand, assess and compare' performance in detail and 'without bias' across all their media buys. More
Ipsos has reported organic, constant currency revenue growth of 8.8% for the fourth quarter of 2023, and 3% for the full year, with operating profit stable at an all-time high of 13.1%. More
In Glasgow, Scotland, former RBS and YouGov Sport exec Bruce Cook has launched SponsorLab, a new sponsorship measurement tool for sponsors, agencies and rights holders. More
Research tech company SightX has appointed former US marine Dr. Brad Smith as its first VP of Strategy, with a remit to lead advancements in user-centric innovation, enhance user experience and bolster the company's go-to-market capabilities. More
CX and research tech group Forsta has appointed Jason Saylor, formerly of MAXimum Research, as Business Development Director. More
Business services behemoth Accenture has agreed to acquire CX analytics provider GemSeek, for an undisclosed sum. More
Atlanta-based call tracking, marketing and lead intelligence platform CallRail has added AI-driven, self-reported attribution capabilities to its CallRail Labs innovation program, promising visibility into the impact on sales of branding, word of mouth, social media and other channels. More
Yahoo has launched a rapid insights solution called PurpleLab, based on Qualtrics technology - initially in Australia and Southeast Asia. More
In New York, audio analytics and research platform Veritonic has launched Brand Lift Pulse, an addition to its established Brand Lift solution which it says brings its data to those running campaigns of any size. More
Toronto, Canada-based gaming industry analytics and infrastructure provider Helika has completed an $8m Series A funding round, for use in accelerating the launch of its AI-powered Game Management products. More
Stamford, CT-based technology research and advisory firm Information Services Group (ISG) has launched a new product providing market intelligence for the buy- and sell-side dynamics of the IT and business services industry. More
Reputation and risk intelligence provider Signal AI has acquired Social 360, which monitors and analyses online comment influencing the reputation of clients around the globe. More
Kantar has announced a partnership with computer vision and attention measurement specialist Realeyes, integrating the latter's Verify identity recognition software into the former's anti-fraud software QubedAI. More
FIXR, which provides audience insights and actionable data for event organisers worldwide, has appointed former Eventbrite VP Joel Crouch as Chief Revenue Officer. More
Glassbox, which provides data and insights on the digital experience for web and mobile applications, has launched a new solution called 'Voice of the Silent' (VoS). The firm says traditional VoC programs capture feedback from an average of only 4% of customers. More
'Intelligent workforce insights' firm Sapience Analytics has received a 'large' amount of new growth funding for its platform, which informs managers about employee activity across their enterprise, promoting cost management and operational efficiency. More
European consulting and digital services firm Sopra Steria has announced a partnership with media insights firm TRP Research to help broadcasters, advertisers and others understand the way television and VOD services are consumed across different devices and platforms by UK audiences. More
Labor market analytics specialist TalentNeuron has revamped its leadership structure to handle 'accelerated growth and innovation'. Gabriel Pauliuc joins as CTO and Elin Thomasian as SVP of Strategy and Consulting, while recently appointed David Wilkins adds the role of Chief Product and Marketing Officer. More
Copenhagen, Denmark-based offshore wind data specialist Aegir Insights has secured EUR 8.5m in Series A funds from climate tech investors - to be used in upgrading its web platform, including investment decision software and data products. More
B2B purchase intent data specialist TechTarget has announced a partnership with software review and assessment site G2, to help B2B enterprise technology buyers through the purchase cycle. More
Publisher Gannett / USA TODAY Network has appointed a dedicated Chief Data Privacy Officer, Marci Moss, with a remit to safeguard the information entrusted to its publications by clients, partners, users and employees. More
In the UK, audience measurement body Barb has awarded the contract for a new piece of research, the CFlight Landscape Study, to insights consultancy BVA BDRC. The work will help barb to estimate TV audience size and profile for various platforms and to understand the dynamics of household VOD consumption. More
San Francisco-based start-up Motif Analytics has emerged from private beta to offer general availability for its analytics tool - and has secured $5.7m in seed funding. More
US-based B2B data and software firm ZoomInfo has launched Copilot, an AI-powered solution promising to bring its data together with a client company's first party CRM data and provide insights for use by salespeople. More
Nielsen is expanding its Connected TV (CTV) measurement of YouTube ads into eleven additional global markets, including Germany, India, Japan and the UK. More
In San Francisco, retail analytics solutions provider Intelligence Node is expanding its offer for retailer clients and third-party sellers, promising an enhanced online shopping experience with more information to support product selections and purchase decisions. More
In London, year-old digital MR agency Potentia Insight has announced six new hires across its project management, information security and analytics divisions: Abubaker Omer, Steve Burton, Bill McDivitt, Vanessa Jackson, James Edwards and Shaun May. More
In the US, technology researcher Forrester has reported full year 2023 revenue of $480.8m, down 11% on 2022. Adjusted net income was $36.6m, down from $47.2m a year earlier. More
Australian market research technology platform Glow is developing its sustainability metric the Social Responsibility Score (SRS) as a standardized, cross-industry initiative and says it is currently being integrated into the offerings of Kantar, PwC Australia and other research and advisory businesses. More
Consumer research platform GWI has partnered with Dynata to launch a solution called GWI Audience Activation, offering end-to-end marketing including segmentation, profiling, planning and activation, for pre-built or bespoke segments using the firms' global audience data. More
Canada-based analytics and MR solutions provider Torfac has appointed Srinivas K M as Director of Client Development, based in Bangalore, India. More
Customer and employee experience firm Medallia has announced four AI-based innovations - Ask Athena, Intelligent Summaries, Smart Response and Themes - geared to personalising customer and employee experience; and has launched a fully self-service MR tool, Medallia Agile Research. More
In Dallas, Texas, data-driven marketing and business intelligence solutions firm Data Axle - formerly Infogroup - has hired Andrew Frawley as its new CEO. He replaces Mike Iaccarino, who will remain as Chairman but dedicate himself to running a European-based direct marketing business. More
Consumer behavioral data firm Circana has launched Liquid Data Engage, which allows retailers to manage market performance, category management, loyalty, supply chain, and retail media data assets in one solution, and identify opportunities for growth. More
New York-based dataroomHQ, whose platform brings SaaS clients' operational metrics together for business analysis and forecasting, customer targeting and financial planning, has announced a $3.5m funding round. Funds will be used to bring the platform to market after two and a half years in development. More
Tel Aviv-based Octup, which provides an operational AI-driven ecommerce insights platform, has raised $4m in a Pre-Seed funding round, with which to roll out its end-to-end discovery platform for ecommerce, add talent and expand to new markets. More
Sweden-based eye tracking and attention computing specialist Tobii has announced revenue of SEK 758m ($US 71.5m) for the full year 2023 - a decline in organic terms of 6%. The company has also completed its acquisition of vehicle interior sensing firm AutoSense, and announced new financial targets. More
Real estate consumer intelligence platform Audience Town has secured an unspecified amount of additional funding with which to continue expansion and development of its analytics platform. More
In the US, cookieless targeting and digital identity solutions firm Semcasting has launched RTVM, a tool offering political campaigns 'complete transparency' across platforms into which voters they have and have not 'reached' with which messages. More
Media measurement and optimisation platform Integral Ad Science (IAS) has rolled out an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product, across Facebook and Instagram Feed and Reels. More
Digital consulting, marketing and tech business Emtec is unifying its businesses and rebranding as Bridgenext. Its services include data, analytics and AI, as well as the creation and measurement of digital experiences. More
Consumer data giant Circana has announced changes to its commercial organisation including the appointment of former CPG sector President Jeremy Allen as Chief Commercial Officer. Tim Bush, currently President, General Merchandise, will retire by the end of the year after two decades at Circana and NPD. More
In New York, Nielsen has announced it will expand coverage of its National TV out-of-home (OOH) panel this year, in order to 'fully represent all US TV households'. More
US-based big data and AI solutions firm Databricks has acquired natural language-based data collaboration platform Einblick More
Nielsen is suing rival TV audience measurement firm VideoAmp for alleged infringement of two recently-issued patents concerned with the correction of viewing data skewed by 'phantom' or 'zombie' viewing. More
Food, facilities and hospitality services provider Sodexo has announced the global launch of an Accelerator Programme with categories for entrepreneurs in data analytics and customer experience. More
In California, full service marketing and PR firm Creativ Strategies has launched a new division called Creativ Insights, bringing together the marketing consultancy expertise of the parent firm with the skills and tech of data science firm talkAItive, whose founders Vibhu Bhan and Joe Lai join to lead the new unit. More
In the US, innovation and experience consultancy Bounteous is to merge with digital engineering, data and AI services provider Accolite Digital, creating a new end-to-end digital transformation services consultancy with a focus on 'co-innovation'. More
Former Ugam Solutions and Discuss exec Vinay Raj Rao has launched BioBrain, a platform which claims to 'seamlessly connect the entire research ecosystem' for improved efficiency and deeper insights. More
Agile and automated market research platform Zappi has appointed Nataly Kelly as Chief Marketing Officer and promoted Babita Earle from EVP of Global Enterprise Partnerships to International MD. The firm also recently hired Melissa Clucas as CFO. More
Comscore's audience and content targeting solutions division Proximic has been awarded a patent for its livestream contextual intelligence technology, which it says will help publishers monetize their livestream video inventory and increase advertiser confidence in buying it. More
Human8 has promoted Amy Perifanos, previously VP of Commercial Solutions North America, to global Chief Portfolio Officer, with a seat on the Global Leadership Team. More
Automated in-home product testing platform Highlight has announced changes to its leadership team, with the appointments of Priyanka Carr as COO and President, and Deirdre Norris as VP of Product. More
Toluna has appointed Lucie Claire Vincent Ortiz to its Board of Directors. As a senior operating executive in multinational consumer product companies, including Colgate-Palmolive Co. and Philip Morris International, she will advise the Board with a particular focus on the needs of this sector. More
In San Francisco, generative AI-powered data discovery and analytics tools firm TextQL has raised $4.1m in pre-seed and seed funding, with which to expand its team working on data engineering and language model training. More
Palo Alto, CA-based data quality platform Anomalo has raised $33m in a funding round, earmarked for further development of its platform and for recruiting in both engineering and go-to-market functions. More
Cross-platform viewing analytics company datafuelX has partnered with US consumer insights veteran MRI-Simmons, to enhance the former's device-level TV viewing data sets with the latter's demographic attributes. More
In the US, Connected TV ad management and measurement solution MNTN has announced a full integration with marketing analytics platform Rockerbox, promising clients enhanced cross-device measurement and accurate attribution of MNTN's proprietary Verified Visits and business outcomes. More
Paris-based Heex Technologies has raised EUR 6 million in a second round of funding, to continue development of its Smart Data platform, including expansion of its technical team, sales team and product offering. More
Software business Enghouse Systems has combined features from its Nebu and Survox products and rebranded them as Enghouse Insights. More
Former Ipsos and Gartner senior exec Lorenzo Larini has joined Advertising Resource Management (ARM) software firm MINT, headquartered in Milan, as Global CEO. He replaces founder Andrea Pezzi, who moves to a new role as Chairman. More
B2B data services company Rhetorik Ltd has appointed former Equifax and Dun & Bradstreet exec Jim Longo as its new Head of Product. More
US-based decentralized data marketplace Masa Network has secured $5.4m in Seed funding, to pursue its goal of 'a fair data economy where you own and profit from your personal data'. More
Purchase transaction insight provider Behaviorally has announced the launch of GLADYS, a platform collating and analysing data extracted from the moment of purchase to give clients real-time insights to launch effective packaging designs. More
London-based ad measurement and impact optimisation firm DAIVID has promoted its EMEA MD Barney Worfolk-Smith to the role of Chief Growth Officer. More
In London, data-driven CXM company Merkle has launched a dedicated UK and Ireland Salesforce practice, promising clients the tools to optimise their use of data to enhance the customer experience. More
US-based insights agency OvationMR has agreed to acquire AI-driven qual platform Qualibee, for an undisclosed sum More
Audience intelligence platform Pulsar has launched a product called SEARCH, promising instant, search engine-style discovery of news coverage on any topic, across media types and languages. More
Digital media measurement company DoubleVerify (DV) has promoted Jack Smith to Chief Innovation Officer, and brought in Alex Valle to fill Smith's previous role as Chief Product Officer. More
Swiss-German-based Customer Experience Management consultancy ISC-CX has promoted Adino Baumann to serve as its authorized representative in Germany, and Sandra Nippraschk to the role of Country Operations Manager for DACH. More
Stoke on Trent, UK-based employee experience tech firm Huler has raised £1.5m in funding, to support further development of its 'HulerHub' employee experience platform and add ten new staff. David Kelly joins the firm as part of the deal, as Chief Revenue Officer. More
Mainz, Germany-based consumer insights and research tech firm Horizon has partnered with London's Bolt Insight, promising to provide clients with 'dynamic, conversational and behavior-driven consumer data in the pre-market phase'. More
Veteran digital marketing firm Razorfish, a subsidiary of Publicis, has promoted Sisi Zhang to serve as its Chief Data and Analytics Officer, and hired Matt Lefever as COO. More
In San Francisco, marketing attribution platform Safary has secured $2.4m in a seed round of funding, to help it develop its 'web3 alternative to Google Analytics' and build its team. More
Denmark-based behaviour analytics software firm iMotions has launched version 10 of its platform, promising 'deeper research possibilities with enhancements for setting up, building and managing studies and study design'. More
Unified CX platform provider Nextiva has announced the acquisition of contact center software firm Thrio, promising to bring sophisticated CX technology to all sizes of business. Terms of the deal were not disclosed. More
MR and analytics group YouGov has promoted Tom Fisher to Chief Commercial Officer (CCO), aiming to deepen its relationships with blue-chip clients. More
Media measurement and ad currency giant Nielsen has appointed former Buzzfeed exec Carole Robinson as Chief Communications Officer. More
Data sharing and activation platform LiveRamp has agreed to acquire clean room software provider Habu, for cash and stock totalling around $200m. LiveRamp says the deal will 'unlock powerful measurement and analytics use cases' as well as more generally enhancing its collaboration offer. More
Consumer intelligence specialist NIQ has announced a deal with TruAudience, the marketing solutions division of global information and insights company TransUnion, combining FMCG purchase data with identity graph software to offer robust audience modelling. More
Consumer intelligence provider NIQ has joined forces with Databricks to develop a Supply Chain Solution for retail clients, combining the latter's Data Intelligence Platform with the former's Connect / Discover platform to promise more accurate demand forecasting and better personalization. More
New York-based customer engagement and CXM platform Emplifi, which grew out of the merger of Astute and Socialbakers, has appointed Ohad Hecht as its new CEO. More
Insights tech and panel provider Toluna has promoted Scott Axcell, formerly Head of Marketing for North America, to Chief Marketing Officer. He also joins the executive leadership team. More
Insight and communities firm Verve has announced eighteen promotions across its locations in London, Manchester, Sydney, Iasi (Romania) and Johannesburg, including the appointment of Kim Howard as Semiotics Research Director. More
In California, real-time data streaming and messaging solutions firm DiffusionData has appointed Andy Peet as CFO. More
Leeds-based full-service agency Boxclever has promoted Andy Haylett to Director, IT and Alice Langthorne to Activation Manager. More
UK-based FlexMR has launched an integrated generative AI-based text analysis tool called TextMR, within its InsightHub research platform. More
Ipsos has acquired analytics and data visualization company Jarmany, which is based in Kingston-upon-Thames, UK. More
CRM software giant Salesforce has announced a series of new data and AI-powered tools designed to enhance shopper experience by giving merchandisers and marketers a real-time understanding of customer behavior and preferences. The solutions are based on the firm's Einstein 1 Platform. More
In the USA, retail Voice of the Customer solutions provider First Insight, Inc. has acquired SnapRetail, a digital marketing platform helping retailers and brands to boost in-store traffic and online sales - for an undisclosed sum. Both companies are based in Pittsburg. More
In the US, TV measurement company iSpot has launched a dedicated streaming measurement offering, with metrics for tracking audience consumption of CTV advertising, as part of its Unified Measurement platform. More
GroupM, WPP's media investment group, has announced it will integrate behavioral data into its Choreograph insights platform via Google's Audience Insights API. More
European data collection and research tech firm Bilendi & respondi has enhanced its Discuss multi-channel research platform, adding moderation skills for its AI research assistant 'BARI'. More
UK-based b2b services group Informa Plc is combining part of its business with US-based b2b purchase intent specialist TechTarget to create a new company in which Informa will hold a majority stake. The British firm will also pay $350m in cash. More
Hamburg, Germany-based market research platform Appinio has announced two appointments geared towards rapid expansion: Samer Ragheb as Director of Marketing and Viktoriya Vasileva as Director of People & Culture. More
WPP is examining a possible sale of its remaining stake in Kantar, according to sources quoted by Bloomberg. More
Data collaboration platform InfoSum has launched a new solution called Private Path, aiming to help client organizations securely maximize the value of first-party data outside the clean room environment. More
Insight agency Vital Findings has appointed Iwan Thomis, formerly a Partner at Material+, as Chief Strategy Officer. More
Piscataway, NJ digital solutions company Marlabs has acquired Indianapolis-based Onebridge, accelerating its growth in AI and data analytics space. More
Former Kantar Chief Data Officer Marc Ryan has joined New York-based SCUBA Analytics in the role of Chief Product Officer. More
GfK has completed the sale of its European Consumer Panel Services business (CPS GfK) to YouGov, a divestment required under competition law as part of the German-based global group's merger with retail data giant NIQ. The deal has been valued at around EUR 315m. More
Community-centered CX and insights firm Alida has a new CEO: Efrem Ainsley is promoted from COO to succeed Ross Wainwright, who recently stepped down from the role. More
YouGov has paid an undisclosed sum for US-based survey data management solution KnowledgeHound. More
In Worthington, Ohio, consumer data and insights provider Prosper Insights & Analytics has announced a partnership with business data monetization platform DataPostie, which will make smaller bundles of Prosper's data available on demand via a Consumer Insights Marketplace. More
Customer engagement platform Twilio has appointed a new Chief Executive. Co-founder Jeff Lawson is stepping down from the role and from the Board, and Khozema Shipchandler, formerly President of the Twilio Communications division, succeeds him in both capacities. More
Canada-based analytics and MR solutions provider Torfac has appointed Eric Harring as Senior Director of Client Development, US, based in Texas. More
Marketing decision-making platform Extreme Reach has appointed former TVSquared President Jo Kinsella as Global President of its storytelling platform SourceXR - simultaneously rebranding to 'XR'. More
Vortexa, a London-based real-time analytics platform for global energy and freight markets, has completed a $34m Series C funding round, more than doubling investment to date. Funds will help accelerate international expansion and tech development, and enhance services for clients and partners. More
Audience data and omniscreen measurement tech firm SambaTV has announced a partnership with independent cross-media dataset HyphaMetrics, combining data from the former's opted-in devices and the latter's panel. More
Real-time brand tracking and campaign evaluation firm Delineate has appointed former Publicis Sapient exec James Betteley ('JB') as its new Chief Technology Officer. Former CTO James Stewart transitions to a newly created Chief Operating Officer role. More
Texas-based data collection firm Veridata Insights has appointed former Dynata exec Justin Wilbur as Chief Revenue Officer (CRO), and says it added fifteen to its headcount in 2023. More
San Francisco-based Stagwell subsidiary Allison has announced that Global CEO Scott Allison will step down from the role to focus on company expansion through acquisitions. Co-founder and Global COO Jonathan Heit steps up to replace him, as part of a wider senior shuffle. More
Founder Ross McCray is stepping down as CEO of VideoAmp, with former Discovery and Fox exec Peter Liguori joining as Executive Chairman and ex-Nielsen man Peter Bradbury as Chief Commercial and Growth Officer. The company will also cut almost 20% of its staff, according to reports. More
In Pittsburg, USA, retail sector VoC specialist First Insight, Inc. has launched an app called My INSIGHT, promising merchants, designers and planners better understanding of their consumers for purposes including assortment building and rationalization. More
New York-based Out-of-Home (OOH) ad services agency Billups, which offers a patented media analytics and measurement platform, is acquiring Brussels-based independent OOH agency Outsight. More
French TV measurement company Médiamétrie has expanded its services to measure viewing across four screens as well as Out-of-Home, as of this month. More
New York-based consumer insights firm Buzzback has launched a new qualitative research platform called Studio, aiming to make custom qual a 'dynamic, agile and easy experience' without sacrificing quality. More
In London, media measurement and optimisation platform Integral Ad Science (IAS) has rolled out Quality Attention, a new product combining media quality, eye tracking and machine learning. The firm says the resulting transparent metrics will help advertisers increase ROI and boost conversions. More
San Francisco-based conversational search firm Perplexity has raised $73.6m in a Series B round of funding, valuing it at around $520m. money will be used to expand operations and business reach. More
In the US, growth marketing firm Power Digital has announced the acquisition of Endrock Growth and Analytics, which has offices in the US and in South America and focuses on Conversion Rate Optimization (CRO), data analytics and science-based 'growth experimentation'. More
Consulting giant Accenture has agreed to acquire the business of media and marketing tech company Jixie, and will integrate it into the tech-powered creative division Accenture Song. Jixie is based in Singapore but focuses on clients in Indonesia. More
Manchester, UK-based RealityMine, which monitors consumer use of digital devices for behavioural insights, has promoted Graham Dean to serve as its first Chief AI Officer and Ewan Leith to replace him as Chief Technology Officer. More
Business Services colossus Accenture has acquired Redkite, a UK-based consultancy helping clients exploit data-driven intelligence and AI to improve business performance. Terms were not disclosed. More
In Philadelphia, geographic data platform PolicyMap has closed a $3m Series A round, for investment in new sales and marketing expertise to expand its core customer use cases. More
In California, analytics automation firm Alteryx has agreed to be acquired by two private equity firms, Clearlake Capital Group and Insight Partners, in a transaction valued at $4.4bn including debt. More
Insights group Human8 has announced a change of leadership at its cultural and creative consultancy Space Doctors. Co-founder and MD Fiona McNae will leave the company at the end of this year, after 22 years, to be replaced by Gareth Lewis and Cato Hunt. More
IBM has agreed to acquire two data management and integration platforms from Software AG, for EUR 2.13bn in cash. StreamSets is a cloud-native DataOps and data ingestion platform, while webMethods focuses on data integration and API management. More
In the US, TV ad measurement company EDO and sports-first live TV streaming platform Fubo have announced a partnership to measure consumer behavior across Fubo's premium sports, news and entertainment content. More
Snowflake, whose Data Cloud and Marketplace allow companies to collaborate in building data applications, has acquired clean room solutions provider Samooha. More
Social media intelligence and analytics group Meltwater will benefit from a $65m investment from Norwegian private equity firm Verdane, which takes an 11% stake in the company as a result - valuing Meltwater at around $592m. More
YouTuber MrBeast - real name Jimmy Donaldson - has beta launched ViewStats, an analytics tool for fans and creators on the video sharing and social media platform, showing subscribers, views and estimated earnings for popular channels. More
Marcoms group Stagwell has promoted Elspeth Rollert to become the first CEO of its Stagwell Marketing Cloud (SMC) division. She was previously its CMO. More
Communications analytics and insights firm PublicRelay has appointed Anu George as COO and Ryan Smith as Senior Vice President of Insights. More
Sydney, Australia-based decision intelligence platform SourseAI has raised $AUD 3m in funding, earmarked for development of its AI platform for telcos, and recruitment for its UK team and Australia-based R&D team. More
New York-based firm Datalogz has secured $5m in funding, which it will use to scale up its operations in response to 'staggering' demand from major corporations. More
Consumer data and analytics firm NIQ has announced the launch of NIQ Labs, an innovation center which it says will 'harness the collective power of top-tier talent and capabilities acquired through strategic M&As'. More
London-based Arcane, which provides an AI 'co-pilot for modern marketers', has announced $5m in seed funding, which it will use to grow its engineering and data teams, and to enhance its platform's AI functionality. More
TV ad measurement company EDO is to enrich its CTV ad outcomes data via a partnership with Experian, whose demographic attributes data will allow more granular measurement across the major TV platforms and manufacturers. More
London-based digital customer experience agency Great State has promoted Jinny Mitchell-Kent and David Chandler to serve as Joint Managing Directors, effective immediately. They replace and will report to Stuart Avery who steps back into the role of Non-Executive Chairman. More
DRNO's News Editor of seventeen years Mel Crowther passed away last week after a battle with cancer. Mel has been a wonderful colleague and the driving force in making this publication what it is today, as well as a well-loved figure in the industry, and I'm sorry I know her loss will come as a shock to a lot of you. More
Stockholm, Sweden-based eye tracking and attention computing pioneer Tobii has agreed to acquire FotoNation from audio, imaging and computing technology products firm Xperi, for a minimum consideration of $US 45m. The buy includes in-vehicle monitoring systems AutoSense and adds c.250 full-time staff. More
In Chicago, fast-growing agency QualSights has appointed Tod Johnson and Karyn Schoenbart to its Board of Directors. More
In New York, research tech firm SightX has added a Key Driver Analysis (KDA) feature to its platform, promising help in answering such questions as why customers buy and what makes them loyal. More
In New York, commerce intelligence platform MikMak has announced a product upgrade and a partnership with consumer data giant Circana, promising clients data on off-line sales lift from digital marketing, along with help preventing cart abandonment and converting shoppers. More
Real-time data streaming and messaging solutions firm DiffusionData has promoted Neil Seymour, formerly Head of Engineering, to serve as its COO. More
In the US Signum.AI, which provides tools for automating B2B customer research, has closed an unspecified Seed round of funding. The money will be used to support growth including market expansion and technology development. More
In Pasadena, California, behavioral and location insights specialist Near Intelligence, Inc. has announced it has entered Chapter 11 proceedings in a US Bankruptcy Court, which will supervise the attempted sale of its assets. More
In Australia, Nielsen has rolled out a reporting platform for the country's new 'VOZ' cross-media audience measurement solution, based on the company's established eTAM software. More
Unified CX management platform Sprinklr has reported continuing strong growth, in financial reporting for the third quarter. Revenue rose 18% to $186.3m. More
New York-based CPG industry customer insight platform Yogi has announced a $10m Series A round of funding, with which to accelerate growth including product development and the expansion of client support. More
In the US, text analysis specialist Canvs AI has announced product upgrades for its thematic summarizing, AI Story Assist co-pilot and topic monitoring tools which it says will 'deepen consumer empathy, unlock data-driven storytelling, and boost research productivity and happiness'. More
Boston, US-based customer data collection and modeling specialist Snowplow has launched an app called Snowplow Digital Analytics, promising to accelerate insights for marketing teams and cut development costs and time for data teams. More
Qortex, a New York firm providing Intelligent Video Analytics (IVA) has raised $10m in funding, with which to expand its headcount and technology, and launch in new vertical markets. More
Consumer research platform GWI has appointed former OAG tech leader Nick Dearden as CTO, based in its UK headquarters in London. More
US-based tech insight provider Discuss has enhanced its capabilities for scaling qual research with the latest release of its People Experience Platform, featuring expanded 'Genie' generative AI tools and advanced global asynchronous research features. More
NYC-based data observability platform Bigeye has announced a strategic investment from analytics cloud provider Alteryx, to help strengthen its platform and global reach. More
Marketing measurement, attribution and analytics provider AppsFlyer has acquired oolo, a user acquisition and monetization decision-making platform. More
Australian TV audience measurement body OzTAM says its Virtual Australia (VOZ) measurement solution is on track for launch in 2024, with media agencies set to begin embedding the VOZ database in their systems in the coming months. More
In the US ThinkAnalytics, which provides TV content discovery, viewer data insights and cross-platform ad targeting services, has appointed former Cisco and AWS exec Marc Aldrich as Worldwide CEO, starting in the new year. More
Customer and employee experience solutions provider Medallia has appointed Nick Martin as SVP International. More
US-based self-service commerce solutions provides Cantaloupe Inc. has released two new analytics tools as part of its Seed Pro software platform: Seed Analytics and Seed Intelligence. More
AI data platform company VAST Data has secured $118m in Series E Funding, valuing the company at $9.1bn. The money will help it expand in Asia Pacific, the Middle East and Europe, and support its mission to put data 'at the center of how systems think, react and discover'. More
Consumer analytics and market intelligence provider NIQ has promoted Elizabeth Buchanan to serve as President of its North American business, based in Chicago. She replaces Jeanne Danubio, who is retiring after 38 years with the business. More
Nielsen-owned entertainment data business Gracenote is launching an automotive data platform, giving easy access to its entertainment datasets for manufacturers looking to optimise in-car media experiences. More
Automated research tech provider quantilope has launched an AI 'co-pilot' called quinn, which it says will drive efficiencies in advanced method consumer research. The tool was developed in partnership with Microsoft. More
In New York, former Gartner subsidiary TalentNeuron has appointed Bijoy Verghese as CFO, Jason Roberts as COO and David Wilkins as VP of Marketing. More
In Manchester, UK, customer experience tech news and insights provider CX Today has announced the acquisition of community and content platform MyCustomer, for an undisclosed sum. More
UK ad currency provider Barb has awarded three contracts for audience measurement services: MetaBroadcast retains the metadata contract and adds the provision of interim overnight programme logs, while Clearcast will provide interim overnight commercial spot logs. More
In Vancouver, BC, Canada AI-based engagement and survey platform ThoughtExchange has secured $13.5m in equity financing, with which to expand its operations and footprint. More
In Washington DC, decision intelligence company Morning Consult has hired Noah Rosenberg as Chief Financial Officer, responsible for the company's financial, HR and operations functions. More
US-based research consultancy Shapiro+Raj has appointed Geneva Taylor as Director, Data Analytics & Insights. More
New York-based Out-of-Home ad services agency Billups has launched an analytics platform specifically for the tracking and measurement of OOH campaign performance; and the formation of Billups Labs, which will work on research and development for the firm. More
London-based renewable energy assets analytics firm Modo has announced $15m in Series A funding, which it will use to build new features for its energy data 'super-app', and expand into further global markets. More
New Zealand-based customer insights platform Ideally has appointed Simon Gawn to lead Australian operations, reflecting its 'ambitious growth strategy'. More
We are 25! On 29th Nov 1998 the first job ad appeared on mrweb.com. We're celebrating with the relaunch of our directories, under a new brand and with an ambitious new approach; and with Thank You's to our regular advertisers and some special offers for new ones. More
New York-based big data predictive insights provider Dataminr is to cut c.20% of its workforce as part of a restructuring exercise. More
UK-based insight and foresight platform Signoi has launched a tool called Personalysis, aimed at transforming data sources such as segmentation reports into lifelike Personas. More
In Austria, web tracking and data protection technologies firm JENTIS has raise EUR 11m in a Series A funding round, to fuel product development and accelerate market expansion. More
Search intelligence platform Captify has appointed John Piontkowski as President of North America, based in New York; and James Jones as Chief Marketing Officer, based in London. More
US-based, AI-powered sponsorship analytics platform Relo Metrics has expanded its broadcast viewing and valuation data into the Europe, Middle East and Africa region, as well as Asia Pacific. More
Kantar has announced the launch in Spain of its Campaign Audience Validation solution, which helps guide strategic decision-making for ad campaigns. More
In Tokyo, Nielsen has appointed Naobumi Otaki as Sales Director for Japan, leading the Advertiser and Agency team in the country, driving sales, and developing long term strategic partnerships within the industry. More
In Canada, MR solutions provider The Logit Group has promoted Steve Male to the newly created role of Executive Vice President of Innovation & Strategic Partnerships, with a seat on the Executive Leadership team. More
US and Australia-based customer research platform Dovetail has appointed Kate Andrews as Head of Technology. More
Real-time consumer insights provider CivicScience has launched a tool called Sage, which it says will tackle concerns relating to trust in generative AI and deliver a 'reliable ally' for companies seeking actionable insights from data. More
Consumer insights platform Getwizer has appointed veteran media and entertainment researcher Bruce Friend as its new CEO, replacing Gilad Gans who has held the role for the last three years. More
US firm Aha Insights Technology has launched Aha Moments, a rapid response video capture solution, including a tool for making video highlights reels as well as AI-powered analysis features. More
Real-time brand and campaign tracking firm Delineate has announced the expansion of its team in Latin America with the appointments of Netzica Reyes as a Client Insight Director and Andy Davies as Associate Client Director. More
In the US, marketing consultancy Fusion92 has acquired data modeling platform TRAK Data - its fourth buy in the last two years. More
Media auditing, management and analytics firm MediaSense has appointed former Britbox International exec Matthew Gardner as COO, supporting plans for international growth. He replaces co-founder Andy Pearch, who moves to an NED role, with immediate effect. More
Audiencerate, which supplies data management and activation solutions for advertising and marketing, has announced a new CEO, Marco del Tongo. He will also lead the firm's new Italian business, as Interim MD, as it opens an office in Milan. More
Dubai-based consumer research company Twentify has launched a tool called Qualsight.ai, promising more effective qualitative research with help from AI. More
UK TV audience measurement and ad currency body Barb has outlined a timetable for its upgrade to unified TV advertising metric CFlight. The organisation has also hired Luca Vannini for the newly created role of Head of Campaign Audiences, leading delivery of total campaign reporting. More
In Brisbane, data-driven media and ad services agency Audience Group has added three new members to its team. More
In Seattle, enterprise data firm Expanso has raised $7.5m, which it will use to expand its operations and business reach. More
UK regulator the Information Commissioner's Office (ICO) has warned top web sites to make cookie changes to comply with data protection law, or face enforcement action. More
In NYC, AI-powered event intelligence platform Vendelux has raised $14m in a Series A round of funding, which it will use to expand its geographic footprint, product development and customer segments, and more than double its team by the end of 2024 - including building out a London team. More
In the US, healthcare and scientific marketing, communications and media firm Spectrum Science has acquired CrowdPharm and its sister strategy agency Hot Iron Health, for an undisclosed sum. More
In New York, audio analytics and research platform Veritonic has extended its 'long-form content analysis' solution to video. More
Public policy research, evidence, evaluation and comms agency Verian, until recently known as Kantar Public, has partnered with 'human-first AI solutions' provider Faculty, to support decision-making in government across the public sector. More
Canada-based conversational AI company Nexxt Intelligence | inca has added four to its Client Support and Development functions. More
In the US AudienceXpress, which delivers targeted multiscreen TV advertising with a total reach of more than 300 million viewers, has partnered with Publicis-owned data firm Epsilon to enhance audience-based, convergent television buying. More
San Francisco-based data management, preparation and activation specialist Hightouch has acquired data profiling and modeling specialist HeadsUp, for an undisclosed sum. More
Manchester, UK-based data gatherer RealityMine has announced a partnership with US research veteran Bruce Friend, boosting the Stateside push for its recently launched product 'Connect'. More
Digital insights provider Heap has announced new out-of-the-box dashboard features which it says 'guide users to actionable insights', specifically identifying friction points across the customer journey. More
Austin, Texas-based video advertising firm KERV Interactive has launched the Active Attention Index (AAI), billed as 'a breakthrough in attention measurement', which measures the quality and quantity of its user actions as they engage with its platform. More
In the US digital marketing agency Marketwake has acquired Punchlist, a no-code visual-first feedback management and collaboration tool - for an undisclosed sum. More
Insights consultancy Verve has launched an AI-generated solution called 'Intelligent Personas', which generates personas representing source segments within community panel datasets. These can be substituted for real respondents in difficult or repetitive research projects. More
In Canada, AI-driven medical knowledge platform Pathway has raised $5m in seed funding, which it will use to continue to improve its technology. More
In the US, AI-based B2B customer insights solution provider BlastPoint has received more than $8m in funding, which it will use for product enhancements, research and market expansion. More
Research tech firm SightX has launched a Generative AI 'consultant' called Ada, which the firm says can suggest which experiments to run, and build projects to provide users with the best audience to target. More
Kantar has promoted Mark Standley to the role of Managing Director of its UK Analytics practice, overseeing its growth and development, including investment in AI. More
Marcoms group Stagwell has partnered with Google to develop generative AI marketing solutions to support its network of agencies, clients and product development teams, using the Stagwell Marketing Cloud (SMC). Services will include translation for MR and survey solutions. More
Digital media measurement, data and analytics platform DoubleVerify has announced third quarter results, with revenue up 28% to $144.0m, and adjusted EBITDA of $45.7m. More
In California, this week saw the launch of a new company offering an 'observability intelligence platform'. Flip AI, which has raised $6.5m at launch, taps a large language model (LLM) to predict problems and analyse causes, deriving insights from the outputs of other firms' observability tools. More
Media and entertainment giant NBCU has made EVP of Measurement and Impact Kelly Abcarian redundant, according to a report in industry publication Ad Age. Chief Data Officer John Lee takes over her previous responsibilities relating to measurement and research. More
Mobile app measurement platform AppsFlyer has acquired devtodev, which helps developers analyze their games and apps, helping them to optimize user retention, maximize conversions and create personalized experiences. Terms of the deal have not been disclosed. More
In the US, commerce data management, syndication and analytics provider Syndigo has appointed former NPD Group / Comscore exec Dan Hess as CPO, and a member of the executive leadership team. More
UK-based strategic insight and customer analytics group STRAT7 has launched a generative AI tool called strat7GPT, which ingests and analyses unstructured data uploaded from any text-based source, including verbatim survey responses, transcripts, PDFs, presentations and call logs. More
Consumer intelligence business NIQ has launched an omnishopper panel, which exceeds 30,000 Australian households and provides data for around 70 retail banners across a number of sectors. It is underpinned by a mobile consumer rewards app which captures data from 250,000 receipts per month. More
London-based MR data visualization and PowerPoint automation specialist Indico Labs has updated its SlideGen reporting software. More
In the US, AI-powered sponsorship analytics platform Relo Metrics has launched a solution called 'Relo Census', allowing stakeholders to benchmark performance, identify market trends, and gather real-time competitive intelligence. More
US and European commercial real estate intelligence firm Green Street has acquired London-based Local Data Company (LDC), which provides proprietary data and insights on the British retail and leisure market. Terms of the deal have not been disclosed. More
Marketing analytics platform Piwik PRO has merged with consent management platform (CMP) Cookie Information, promising clients 'complete insight' into the customer journey alongside compliance with regulations such as GDPR and CCPA. Terms of the deal have not been disclosed. More
In Boston, US, customer data collection and modeling specialist Snowplow has appointed Brian Cohen as Chief Operating Officer and Chief Financial Officer, while Alex Lee joins as Senior Vice President of Global Sales. More
Marketing intel and programmatic media specialist MiQ has acquired French media governance MarTech company Grasp, promising to help agencies and brands save 'millions' in potential digital ad revenue losses through improved data integrity. Terms of the deal were not disclosed. More
Poland-based data-as-a-service platform Justtag Group has acquired Relevant Audience, which provides segmented data to advertisers through programmatic buying. Terms of the deal, which will see Justtag enter the Scandinavian market, were not disclosed. More
Toluna has confirmed its senior team following the June acquisition of MetrixLab. The firm's Chief Sales, Research, Technology and Financial Officers will remain in role while former MetrixLab Global HR Director Hans Verhulst becomes Chief People Officer and Jolique Weelink Chief Insight Officer. More
In the US, data clean room software developer Habu has partnered with ad performance analyst NCSolutions (NCS), to use the latter's consumer purchase data to help brands uncover and accelerate new insights. More
Consumer data giant Circana has announced an agreement to give clients of marketing tech company The Trade Desk access to its Media Lift solution, providing authenticated audience targeting and multi-retailer measurement. More
Littleton, Colorado-based analytics company Real Estate Business Analytics (REBA) has received an unspecified multi-million dollar growth funding package from Decathlon Capital Partners, and will use the money to drive new product development, expand customer support and grow operations. More
Dallas-based personalization platform Monetate has launched a Journey Analytics tool, allowing users to view and evaluate customer experiences and behavior, including comparison of different promotional or operational variants under consideration. More
UK-based real-time brand and campaign tracking firm Delineate has announced a round of promotions, including Steffan Evans who becomes Production Director in the firm's new Technology and Operations Centre, opened in Wales last month. More
In London, agile consumer insights platform aytm (Ask Your Target Market) has appointed research tech veteran Johnny Caldwell as Client Director, EMEA & APAC, supporting its continuing expansion into global markets. More
In the US, CRM platform HubSpot has agreed to acquire B2B data provider Clearbit. HubSpot says the buy will allow it to bring rich third-party company data into its system. More
Marcoms group Stagwell, which owns the Harris Poll and Harris X brands as well as Maru Group, has announced a revenue decline of 7% to $618m, for the third quarter of 2023. It has also announced the acquisition of social media marketing solutions provider Movers and Shakers LLC, for c.$15m in cash. More
Vilnius, Lithuania-based consumer data platform provider Syno International has promoted Mantas Stirbys to serve as its Chief Operating Officer. More
Qual insights platform Voxpopme, known for its asynchronous video surveys and analytics, is launching an AI-powered tool called Live Interviews, promising to make in-depth qualitative research 'faster, smarter and more economical'. More
In the US, data modelling and business intelligence specialist CModel Data Inc. has received an undisclosed investment from the Alabama Futures Fund, and accordingly will relocate its head office from San Francisco to Birmingham, Alabama. More
Nielsen has partnered with consumer research platform GWI to launch 'the Nielsen GWI Fusion', promising clients 'more comprehensive insights' into US TV audiences, cross-media behavior and its drivers. More
In Australia, official television audience measurement body OzTAM has responded to Foxtel's launch last week of its own ad currency service, saying it 'poses the risk of confusion in the market' and that 'the industry has clearly stated that it wants one service to measure Total TV'. More
Palo Alto, CA-based data management company Scenera has agreed to acquire Korean firm TNM AI Co. Ltd., a long-term partner, for an undisclosed amount. More
Cultural intelligence specialist Collage Group has launched an AI-based solution called fluen.ci which it says gives clients 'instant access to culture-centric, brand-specific insights'. More
PR group Hill+Knowlton Strategies has announced the formation of a global Intelligence + Technology capability; a partnership with Pendulum Intelligence; and the launch of a proactive analytics tool, H+K Sonar, which helps firms detect, predict and mitigate harmful narratives online. More
UK-based marketing intelligence and programmatic media specialist MiQ has announced a number of senior appointments: Canada CEO Alfie Atkinson adds the role of 'CEO of UK', while Suzanne Strasser Grant, Danny Hopwood and Mauricio Leon join the company in EVP / C-Suite roles. More
Real-time cross-media attribution and measurement firm Kochava has enhanced its AI tool set with the launch of AI Prompt, which it says uses natural language processing to understand multiple languages and help marketers access and analyze their data. More
Qualtrics' fast customer feedback business Delighted has launched Delighted Surveys, challenging template-based quick response providers like SurveyMonkey and Typeform. More
In Miami, experience management platform JourneyTrack has been boosted by a $1m investment led by Elevate Capital, to be used to accelerate its product roadmap and scale the business. More
Ipsos has reported third quarter revenue of EUR 588m, representing organic growth of 4.3% and restoring year-to-date organic growth after shrinkage in the first half. All the group's global regions shared in the Q3 growth, with EMEA leading the way. More
Comscore has added social media metrics to its Media Metrix Multi-Platform suite, which already provides a deduplicated view of audiences across desktop and mobile. More
Decision intellligence company Morning Consult has two new Senior Vice Presidents: Taylor Ashy joins the company in New York as SVP, SaaS Solutions, while in Chicago Brian James has been promoted to SVP Custom Solutions. More
Louisiana-based data capture company FlyGuys has closed a $10m Series A round of funding. The money will help fuel continuing innovation, create a scalable software solutions platform and strengthen the company's capacity to recruit and deliver nationwide. More
AI-based creative performance platform VidMob has appointed former OMD and Aegis Media CEO Mainardo de Nardis as Executive Chairman, supporting its growth strategy and strategic agency relationships. More
Inight platform and sample exchange Cint has enhanced its attitudinal measurement product, Lucid Impact Measurement, with the integration of social media platform measurement. More
AI-powered ad creative effectiveness research platform DAIVID has appointed Dan Best as Strategic Advisor, Clients. More
Video understanding company Twelve Labs has raised $10m in a funding round, with which to expand its operations and business reach. More
Anil Hari has joined Code and Theory, the creative digital firm within Stagwell Group, as Head of Data, Analytics and AI. He joins from analytics and cloud solutions company DataFactZ, where he was a VP. More
Kantar has announced a 'broad expansion' of AI capabilities within its brand strategy and creative development portfolio. They include Link subscriptions, to help stretch ad testing budgets; celebrity recognition in Link AI testing; predictive eye tracking; big data for threat detection; and help with 'sonic branding'. More
Toluna has promoted Dixit Chanana to the role of MD for India, including MetrixLab India and with full responsibility for the development of the Indian business of both brands. More
US-based big data and AI solutions firm Databricks has acquired data replication specialist Arcion for just over $100m. The buy will give Databricks its own solution for pulling client data from other applications into its Lakehouse platform, rather than relying on third parties. More
Social media analyst Social Standards has launched a solution called Brand Maps which identifies fast-growing brands - including new entrants to a market which have not yet realised their potential in stores - and profiles their audiences. More
Comscore has announced the integration of Roku - which it says is the number 1 TV streaming platform in the US, Canada and Mexico - into its flagship Campaign Ratings (CCR) cross-platform solution. More
Cross-media audience measurement solution Beatgrid has announced a partnership with marcoms firm PHD Australia, a part of Omnicom. More
Kantar Public has teamed up with AI-based performance consultancy Faculty AI to launch a tool to improve the data synthesis stage of qualitative research studies. More
US trade body the Insights Association (IA) is urging the District of Columbia to reject a proposal described as putting a tax on consumer data. More
In the US, AI-powered sponsorship analytics platform Relo Metrics has announced a strategic partnership with SponsorPulse to offer asset-level validation of sponsorship performance for the National Hockey League (NHL). More
UK TV audience measurement and ad currency body Barb has issued an invitation to tender for its Establishment Survey and panel recruitment contract. The panel will be expanded next year to include 7,000 homes. More
Data and analytics firms in the US and Europe continue to attract substantial investments. This week saw funding for Sweden's Mediatool, French community builder Hivebrite and US companies Hayden AI, cross-device iD specialist Fingerprint and sports intelligence pioneer Zelus Analytics. More
Singapore-based decision science firm Blackbox has partnered with Qualtrics to launch SensingSG, a platform giving real-time insights into community sentiments, attitudes and behaviour in Singapore. More
Today sees the launch of Ipsos RISE, which combines the group's corporate reputation and public affairs expertise with AI to provide 'a ground-breaking platform for modern brand, risk and reputation management'. More
Streaming service Netflix has made ad measurement a 'top priority', and will build on a recent partnership with Nielsen in the US to offer similar capabilities to partners in other countries, according to co-CEO Greg Peters. More
Customer and employee experience specialist Medallia has appointed Simonetta Turek as Chief Product Officer and a member of the executive leadership team. More
AI-based insights solution Yabble is to enter the European market, and has appointed Ben Leet as Head of Sales, Europe. The firm is headquartered in New Zealand. More
Users of consumer research platform Attest can now enhance surveys with video responses, adding a qual element to the firm's existing quant offer and bringing them together in its dashboard. More
Nielsen has launched its ONE Content cross-media measurement solution in a first country, Denmark, with plans to roll out around the world over the coming months. Sister product Neilsen ONE Ads is already available in twenty markets. More
Technology markets research and consulting group Forrester has launched an AI tool called Izola, allowing users to query its knowledge base and receive 'a clear, synthesized answer' via a chat interface. More
UK-based coding software provider codeit has launched a tool called themeit, which automatically extracts themes, autocodes verbatim data and applies sentiment analysis using generative AI. More
In the US, NIQ - once Nielsen's consumer data division - has launched a service measuring sales on social media eCommerce platform TikTok Shop, offering users data on sales volume, value and market share at the brand level. More
Neighborhood networking service Nextdoor has launched new solutions to help users measure and optimize ad performance, both on- and off-line. More
Research tech firm SightX has moved its VP Global Commercialization Daryl Maloney McCall to focus on regional growth in Europe and APAC, as its offering and client base in these regions expands. More
Stockholm, Sweden-based market intelligence and search specialist MyTelescope has released an AI-based platform using search data to spot opportunities, identify market trends, analyse purchase intent and forecast future sales and market share. More
Independent IT and business consulting firm CGI has acquired Momentum Consulting Corp., a Miami-based firm in the same sector and specializing in digital transformation, data analytics and managed services. More
Data observability and traceability platform Pantomath, based in Cincinnati, Ohio, has raised $14m in Series A funding. The money will be used to develop further AI offerings and to recruit for its engineering, product, customer success, marketing and sales divisions. More
In New York, digital video ad and analytics tech firm Innovid has appointed Anthony Callini as CFO, effective today, replacing Tanya Andreev-Kaspin who will 'pursue other opportunities' after a six month transition period. The firm also reported unaudited Q3 revenue of c. $36m, beating forecasts. More
British, tech-based insights and data firm Delineate is moving its headquarters to Ceredigion, on the west coast of Wales, and says it will build its team there to some 50 employees. More
In Sydney, Nielsen has partnered with audience tech firm Eyeota and synthetic population modeler RDA Research to offer Australian advertisers and marketers enhanced access to its CMV dataset (Consumer and Media View). More
In-the-moment video research platform Indeemo has upgraded its platform to allow users to import depth interview and focus group content directly from Microsoft Teams and Zoom, and to analyse them 'in minutes' using Generative AI. More
Canadian marketing services and data firm Environics Analytics (EA) has expanded its partnership with data marketplace Snowflake, to broaden the functionality of its EAVault clean room service. More
dentsu has announced agreements with seven media partners who will use the global marcoms group's own proprietary system for ad buying and placement. The system taps subsidiary firm Merkle's Merkury database and M1 audience profiles, and gets its audience estimates from VideoAmp. More
San Francisco-based automated data curation specialist Cleanlab has secured $25 million in Series A funding to expand its operations; and has launched new features to deal with 'unreliable outputs' from Large Language Models (LLM). More
Swiss-German-based customer experience analyst ISC-CX has announced the promotion of four female employees to director-level positions: Mujinga Muyombo, Márta Jakab, Lorella Graziano and Lama al Rifai. More
Cloud-based marketing platform Zeta Global has announced new AI-enabled features for marketers looking to improve results and upgrade the consumer experience. The new additions include forecasting, modeling and attribution capabilities, and a customer intelligence app. More
In the US, Mediabase, which provides data on radio airplay, charts and audience listening trends, has acquired the All Access music distribution business unit from publisher Joel Denver. More
Marcoms group Stagwell has announced details of a suite of integrated, AI-based research products on which its Harris Poll and Maru agencies are working together. To be known as 'Harris Quest', this will include AI-enabled self-service polling and other 'instant information' SaaS solutions. More
Origin, the cross-media measurement initiative of the UK's advertising trade group ISBA, is to work with US-based cross-screen analytics provider Samba TV, to test television data from the latter's proprietary automated content recognition (ACR) technology. More
DIY online research pioneer and enterprise feedback platform SurveyMonkey has added MaxDiff Analysis features, using industry standard Best-Worst scaling methodology to assess respondent's preferences. Existing customers on Advantage or higher plans get the tools for free. More
Stockholm-based enterprise insights platform Stravito has appointed former Adyen and Surfly exec My Truong as its Vice President of Marketing. More
Toronto-based conversational AI company Nexxt Intelligence | inca, has announced the launch of inca AI Coding, which codes open-ended survey data. More
UK-based digital transformation consultancy Kin + Carta has officially opened its Southeast Europe delivery hub, following its acquisition of Bulgaria and North Macedonia-based software development company Melon Group early last year. More
Unified customer experience management platform Sprinklr has expanded its dashboard coverage to include Google and YouTube's new AI-powered ad solution Demand Gen Campaigns. More
Media and streaming group Paramount Global has announced a deal with TV audience measurement company iSpot.tv, whose Unified Measurement service will serve as an ad buying currency for the broadcaster's linear and streaming TV in the US. More
Supermarket giant Tesco and its data division dunnhumby have announced further new features on the Tesco Media & Insight Platform, including ads on 'Scan as You Shop' handsets, product placement options, and collaboration with the ISBA over standardisation of retail media measurement. More
US-based TileDB, which provides open source tools for data management, has closed a Series B funding round of $34m, with which to expand its solution, operations and business reach. More
Eye tracking hardware and software specialist Tobii has launched a product called UX Explore, allowing researchers to conduct eye tracking and attention measurement studies and tests at scale via mobile phones. More
London-based research software and solutions firm E-Tabs claims to have 'eliminated the hassle of bulk charting in PowerPoint', with the launch of a cloud-based 'pick and mix' slide generator called SlideCraft. More
Research platform Fastuna has announced the departure of its MD of five years Maria Soroka, and the appointment of Ipsos veteran Rimantas (Rimas) Remontas to replace her. More
NPAW, which offers analytics solutions for online media companes and has offices in Barcelona and New York, has launched a content optimization tool called Publisher Analytics. Features include real-time A/B testing for content elements. More
In Manchester, UK, product intelligence platform Vypr has promoted its CFO Chris Williams to CEO. He replaces founder Ben Davies, who the firm says will maintain a key role in the leadership team as it looks to scale up. More
Aampe, a user engagement platform with locations in Raleigh, NC and Singapore, has announced a Pre-Series A funding round totalling $7.5m, with which to support product development and fuel continued global expansion. More
Personalized video content creation platform VidMob has appointed former Google exec Robert Wollner as its first VP of Agency Partnerships, responsible for nurturing and advancing its collaborations with global agencies. More
Nielsen has rolled out its Nielsen Media Impact (NMI) solution in South Korea, offering clients there deduplicated media consumption metrics across multiple platforms, via a single planning interface. More
In the US, data collection company Rep Data has acquired data quality and anti-fraud software platform Research Defender. Terms of the deal have not been disclosed. More
In the US, digital experience analyst Contentsquare is to acquire product analytics specialist Heap, for an undisclosed sum. More
Kantar Media has signed an agreement with Romanian industry TV measurement body ARMA, to continue providing broadcast TV ratings to the market until the end of 2027. More
San Francisco-based predictive intelligence firm 6sense has promoted Latané Conant to the role of Chief Revenue Officer, leading the company's go-to-market strategy. More
In New Zealand, insights platform Yabble has launched a product which offers real-time interaction with virtual audiences that emulate real customers. More
In the US, healthcare tech company Komodo Health has appointed Brad Kelley as General Manager of its data platform MapEnhance, while Julia Goebel joins as Head of Marketing. More
AI-powered consumer brand tracker.Brox.AI, which was set up earlier this year by two of the creators of YouGov Signal, has raised $1.9m in a seed funding round. More
London firm Unitary has raised $15m in series A funding, for use in scaling its AI video classification technology which 'understands video the same way that humans can'. More
New York-based Ipsos MMA has appointed former DDB and Kantar exec and complex analytics expert Roopa Choodamani as Vice President, Analytic Consulting. More
In Miami, retail markets predictive intelligence platform Daash has closed a $2.75m seed investment round, for use in honing its predictive intelligence platform and scaling go-to-market efforts across multiple CPG categories. More
Consumer and media intelligence specialist Cision has integrated Dow Jones titles - including The Wall Street Journal, Barron's, MarketWatch, Investor's Business Daily and Dow Jones Newswires - into its intelligence platforms. More
Malta-based B2B iGaming software provider EveryMatrix has acquired Queensland, Australia-based data-driven betting and gaming optimisation service DeepCI. Terms of the deal were not disclosed. More
In the US, knowledge management platform Northern Light has added a feature called 'QuickBoards' to its SinglePoint suite of MR portals, enabling any user to create a topical market or competitive intelligence research dashboard in seconds. More
Munich-based natural language querying specialist PandasAI has has raised more tha EUR 1m in pre-seed funding, which it will use to step up its recruitment activity, and continue development and promotion of its conversational AI Assistant. More
New York-based market intelligence platform AlphaSense has raised $150m in a Series E round of funding, which it will use to expand its enterprise solution, and deploy its AI search capabilities, purpose-built market intelligence and financial LLMs, and GenAI capabilities. More
In the US, independent grocer automation software provider Storewise has launched a tool called PriceFind, which delivers access to details about competitors' pricing on hundreds of everyday products, such as common grocery items. More
Self-serve programmatic ad platform StackAdapt has partnered with B2B web site visitor identification software developer Lead Forensics, to expand its ABM (account based marketing) Targeting and Measurement solution in the EMEA and Canada. More
User experience (UX) platform WEVO has launched a tool called Pulse, which combines generative AI and data from WEVO's more than a million user research participants to enable product, marketing and design teams to 'take a pulse' of user experience. More
Audience measurement division Kantar Media has launched its Campaign Audience Validation product in Chile. More
CTV and cross-screen advertising company LG Ad Solutions has developed a targeting and measurement solution called LoopIQ, in partnership with consumer purchase insights firm Affinity Solutions. More
In the US, consumer and employee feedback platform Canvs AI has raised $15m in funding, which it will use to accelerate product development and go-to-market expansion. More
In Johannesburg, pan-African data and analytics firm Sagaci Research has announced the launch of SagaCube, a dataset based on regular questioning of consumers in 26 countries across the African continent. More
In Jackson, Wyoming, b2b customer voice platform UserEvidence has secured $9m in Series A funding, to be used in further developing its platform with generative AI capabilities and scaling its Go-To-Market operations. More
In Australia, full service media agency This is Flow has appointed long-time Kantar exec Straford Rodrigues as Chief Data Officer. More
In the US, strategy and insights firm Quester has launched a brand-building methodology called DRIVE, which the company says 'puts real people and their love and emotional connection to brands at the heart of the creation process'. More
New York City-based customer experience management (CXM) platform Sprinklr has appointed Scott Harvey as Executive Vice President of Customer Operations. More
Connectivity giant Cisco is to splash out $28bn in cash to acquire Splunk, which focuses on cybersecurity, data analytics and observability. More
Texas-based data collection firm Veridata Insights has officially opened an office in Bulgaria, where it has employed remote team members for some time. More
In Needham, Massachusetts, data modeling and analytics provider in4mation insights (i4i) has launched Optimetry, described as an 'always-on' SaaS optimization tool giving clients access to 'marketing mix model data for dynamic scenario planning over the life of marketing campaigns'. More
Toronto, Canada-based Secoda has announced a $14m Series A funding round, for continued development of its generative AI solutions allowing non-specialists to search, analyse and make use of company data. More
In India, enterprise data observability specialist Acceldata has acquired artificial intelligence platform Bewgle, which gathers insights from user-generated content like reviews, social media, videos and images. Terms of the deal have not been disclosed. More
London and China-based insights and analytics growth consultancy Freemavens has launched a machine learning model called 'TILT', to help businesses identify which real-world factors are impacting the performance of a category or brand. More
Insight tech specialist Rival Technologies has expanded its mobile research platform with new AI-based reporting and chat branding capabilities. More
In the US, programmatic advertising and media automation solutions provider Basis Technologies has announced an integration allowing marketers to measure Snapchat ad performance from a demand-side platform (DSP). More
US-based product experience (PX) company Akeneo has acquired Unifai, a platform for automated product data collection, cleansing, categorization and enrichment. Terms of the deal were not disclosed. More
Agriculture and animal health specialist Kynetec has launched a tool which integrates crop protection market data, sourced from growers, with data sources such as macroeconomic indicators, climate data and demographic trends, to provide a multi-faceted view of the agricultural market. More
The UK's TV audience measurement body Barb has upgraded its API to include non-linear viewing on broadcaster video-on-demand (BVOD); subscription video-on-demand (SVOD); video sharing services and viewing on PCs, tablets and smartphones. More
US-based customer intelligence platform InMoment and digital experience analyst Contentsquare have partnered to help marketing CX teams visualize customer experiences and understand web site and mobile app visitor behavior. More
Los Angeles-based research company MarketCast has launched a brand tracking solution combining consumer data, ad performance data, and a 'brand fandom' framework, to help marketers understand how their brand's performance is shifting. More
In the US, AI-enhanced knowledge management platform Pryon has raised $100m in a Series B round of investment, which it will use to accelerate company growth, develop its team, and expand into international markets. More
In the US, consumer intelligence platform MFour has launched two AI tools which it says will enable anyone to conduct, analyze and implement market research 'like an expert'. More
London and New York-based customer data and experience specialist Ometria has raised £8m in growth capital, for use in further developing the retail-specific AI capabilities of its platform. More
New York-based Target Research Group has acquired food intelligence platform Spoonshot, with whom it has collaborated for the last two years developing Foodbrain+, an AI-based innovation and consumer testing tool. More
DIY online survey pioneer SurveyMonkey has appointed former Cloudflare and AWS exec Amit Prakash as Chief Marketing Officer. More
US-based big data and AI solutions firm Databricks has announced Series I funding of more than $500m, valuing the company at $43bn. More
Tel Aviv-based data & analytics solutions firm SQream Technologies has raised $45m in a Series C financing round, and will use the funds to expand in North America, extend its strategic partnerships and drive development of its AI/ML enterprise capabilities and big data analytics. More
Infillion, the ad tech company which acquired global MR company Phonic earlier this year, has announced the completion of its acquisition of the assets of MediaMath, and given an upbeat assessment of the worth and future potential of those assets. More
In the US, media measurement, data and software solutions provider VideoAmp has raised $150m in a Series G round of growth funding. At the same time, the firm has laid off about 10% of its workforce. More
US firm Infuse Reviews has launched out of stealth mode, offering an 'all-in-one' platform to help businesses manage their online reputation, gather customer feedback and enhance customer experiences. More
AI-powered sponsorship analytics platform Relo Metrics has formed an Advisory Board, comprising Bayer's former Global Media Director Samuel Rueff; Sky Media UK's former MD Jamie West; and Dana Venino, who is currently Relo Metrics' Chief Customer Advisor. More
Untold Insights, which combines customer insights with AI, has launched a Gen Z AI persona through which it says users can have a 'direct conversation' and gain insights from their target audience segments. More
Digital media measurement and analytics platform DoubleVerify (DV) has expanded its brand safety and suitability solution, allowing advertisers to monitor and avoid MFA (Made for Advertising) sites, and identify MFA content. More
Long-time Nielsen exec Karthik Rao has been named as the company's new Chief Executive Officer, replacing David Kenny who moves to the role of Executive Chairman. More
In the US, consumer segmentation firm Claritas has acquired AI-based ad tech company ArtsAI, for an undisclosed sum. More
In Tokyo, GMO Research has launched a function to identify and exclude 'ghost completes' from its Asia Cloud Panel, which currently comprises 48.9 million consumers across sixteen countries and regions. More
Nielsen's entertainment data provider Gracenote has launched a program to help content publishers and broadcasters get their 'Free Ad-Supported Streaming TV' (FAST) channels and programming distributed by major streaming platforms. More
Joint industry cross-media measurement programme Origin is partnering with media research specialist Differentology, to deliver its quarterly UK Media Landscape and Enumeration Survey. More
In the US, decision intelligence company Morning Consult has appointed Joseph DeVeny as Head of Research Solutions; Ryan Bien as Head of Analytics & Data Operations; and Alex Menendez as Head of Customer Success. All are based in the firm's Commercial division. More
US-based facial analysis tech firm Affectiva has launched a new metric within its Emotion AI offering, measuring attention signals such as gazing away, speaking and drowsiness, on behalf of brands, advertisers, entertainment companies, and their market researchers. More
US and Canada-based consultancy Vista Grande has appointed Adam Portner as Senior Vice President, Business Development. More
Indian healthcare and medical fieldwork specialist Krea eKnowledge has launched an agile research offering called 'Kyte', promising rapid turnaround research services to pharmaceutical, life sciences and health-tech companies. More
In the US, insurance sector tech provider CLARA Analytics has raised $24m in a Series C round of funding, which it will use to enhance its platform's capabilities in areas including generative AI, predictive modeling and natural language processing. More
AI-powered market intelligence firm AMPLYFI has raised a 'significant' amount of funding, which it will use to continue its international expansion and further develop its technology. More
US marketing analysis and digital marketing optimization specialist Marin Software has integrated with CRM platform HubSpot, allowing marketers to target audiences at the right moment with personalized experiences. More
Nielsen is planning to lay off 9% of its global workforce, in order to cut costs and 'realign revenue'. Employees received the news in a statement issued on Wednesday, and the cuts are expected to affect around 1,000 members of staff. More
In the US, video feedback platform Discuss has added new features to its People Experience Platform, including generative AI-powered research summaries, enhanced asynchronous research tools, and an expanded network for global recruitment. More
US-based firm 'Engage3 powered by Dexi' which helps retailers and brands track and optimize their 'Price Image', has promoted Adi Gulati to the role of Chief Financial Officer. More
Tugce Bulut and Oliver May, the co-founders of London-based mobile intelligence platform Streetbees, have left the business. The company is now led former Chief Commercial Officer, Vidisha Gaglani, and previous Chief Technology Officer Sean O'Connell. More
In the US, human experience platform dscout has launched a usability testing feature; and added a new user type, the Contributor Seat, allowing stakeholders to get more involved in the project process without handholding by research specialists. More
Nielsen is to make the 'Big Data' element of its Nielsen ONE hybrid service 'available for measurement' this month. Although this has yet to gain accreditation, the MRC's George Ivie says he is not looking to block a move which appears to promise substantial benefits for smaller networks. More
US-based qualitative and rapid research software developer EthOS has added a screen-recording tool, backed up with features including verbal commentary by subjects; automated transcriptions; and AI-powered analysis. More
Manchester, UK-based mobile device data firm RealityMine has enhanced its video measurement offering with a tool called Connect, allowing for analysis of content consumption across major streaming platforms and all connected devices. More
In Finland, data product design and collaboration tools provider Ellie.ai has raised EUR 2.5m in a seed round of funding. The money will help data teams design products, validate product ideas and create new workflows for its customers. More
Contact center and communications tech developer InflowCX has acquired Canadian software services firm NetFore, which builds AI-driven intelligent virtual agent (IVA) and interactive voice response (IVR) solutions. Terms of the deal were not disclosed. More
London-based DMR (previously known as DigitalMR) has launched an AI 'theme identification' feature for social media listening, allowing users not just to listen to what their customers are saying, but also to predict what they will say next. More
Real-time data streaming and messaging solutions firm DiffusionData has appointed Scott Fink as Managing Director for the Americas, responsible for all customer and partner engagements across the US, Canada and Latin America. He is based in Illinois. More
In the US, decision intelligence specialist ConverSight has raised $9m in a Series A round of funding, which it will use to support its go-to-market teams, and for continuous product innovation and feature expansion. More
In London, product analytics platform Context.ai has raised $3.5m in funding, to help users better understand and improve applications powered by large language models. More
In the US Circana, the company formed from the merger of IRI and the NPD Group, has launched what it describes as its first 'guided survey solution'. Fast Feedback Guided Surveys taps the consumer insights platform of partner firm Zappi and targets 'small to midsize CPG brands'. More
Experience management firm Qualtrics has launched a 'Complaints and Grievances solution', to help healthcare clients gather and act on feedback from patients, and improve the quality of care. More
London MR and CX firm Watermelon Research has spun out a technology-focused operations agency called Calico, billed as a 'one-stop shop' for the operational needs of other insight firms. More
Alchemer, the experience management and enterprise feedback tech company once known as SurveyGizmo, has appointed former Qualtrics and Oracle exec Brandon Hodges as Chief Revenue Officer (CRO). More
In New York, analytical software developer Datavations, Inc. has closed a $4.2m seed round, with which it will scale its suite of retail analytics tools. With the deal, tech sales veteran JR Becko joins the firm as Chief Revenue Officer, leading its growth initiatives. More
Ad tech company Infillion picked up the assets of bankrupt DSP MediaMath for the bargain price of $22m at an auction this week. More
TRA Labs, the ventures arm of Australian insights firm TRA, has partnered with innovation studio Previously Unavailable to launch Ideally, a platform promising 'fast, affordable and accessible customer insights to help bring great ideas to life'. More
Munich-based Aily Labs, provider of an AI-powered decision intelligence app for global enterprises, has raised EUR 19m in Series A funding. Money will be used to scale operations and accelerate innovation, and to expand the firm's presence in the US. More
In the US, the Census Bureau has announced it will establish a new federal Advisory Committee to consult on meeting the challenges posed by the next decennial count in 2030. More
In the US, financial institution customer engagement platform TotalExpert has upgraded its Customer Intelligence solution to help clients drive greater customer loyalty via greater understanding of their needs, and more personalized communication. More
Marcoms giant Omnicom has announced an expansion of its partnership with corporate comms group Criteo to encompass digital shelf and other retail data; and a new deal between its OMG media services division and customer data science pioneer dunnhumby. More
US-based online news aggregation, content rating and discussion web site Reddit has launched two new tools to help advertisers measure campaign performance: Reddit Brand Lift and Reddit Conversion Lift. More
In San Francisco Ikigai Labs, which taps generative AI to help clients make business use of their tabular data, has announced a $25m investment for use in expanding its operations and business reach. More
Boston, MA-based operational data quality specialist Aperio Systems Inc. has closed a $9m Series A1 round of funding, to be used to grow its team, invest in its product and improve customer experience. More
London-based customer lifecycle intelligence platform FullCircl has announced the acquisition of Cardiff-based real-time global compliance platform W2 Global Data Solutions. Terms were not disclosed. More
In Red Bank, NJ, custom online research communities specialist KL Communications (KLC) has hired Karen Duffy as Senior Director, Insights & Client Relations, and Berkeley Madison Lowe as Insights Technology and Operations Apprentice. More
In the UK, government body The Competition and Markets Authority (CMA) has announced three senior appointments, including Karen Croxson as Chief Data & Technology Insights Officer. More
Singapore-based Go-to-Market intelligence company FlashIntel has raised $US 10m in a seed and angel investment round. Funds will be used to further develop its FlashInfo platform, which integrates sales intelligence with tools to engage customers. More
Chicago-based product information tech company 1WorldSync has acquired PowerReviews, which helps clients gather and analyse user-generated ratings, reviews and other content. More
London-based property data and analytics business Kamma has raised £3.6m in an investment round led by Clean Growth Fund, the UK's clean tech venture capital fund - and will use the money to expand and enhance its data engine. More
New York-based customer engagement platform Emplifi has launched Unified Analytics, an integrated solution to analyse and present customer data in an easily digestible format. More
In the US, Comscore has partnered with the ANA's SeeHer movement and announced the launch of GEM Audiences, a digital planning tool providing advertisers with insights into the significance of gender equality for their target groups. More
Columbia, MD-based 'roadway intelligence' provider Rekor Systems Inc. has launched an application called Vehicle Insite, promising bricks-and-mortar clients such as shopping malls, hotels, theme parks, destination resorts and casinos data on traffic patterns and individual vehicles. More
Mobile app measurement and attribution platform AppsFlyer is launching new features allowing marketers and users, with or without SQL expertise, to query data in its Clean Room. More
Customer experience management (CXM) company Merkle has launched a Google Technology Practice, which it says will fulfil marketers' demands for customer experience solutions and privacy-centric measurement. More
FinTech company Micronotes has raised a $2m extension to its $5.5m Series C round of funding, and will expand its big data, analytics and digital engagement solutions for financial firms wanting to start conversations with new and existing customers. More
Automated physical product testing platform Highlight has raised $18m in a Series A round of funding, which it will use to accelerate its product roadmap, expand its community of 'Highlighters', and grow its team. More
In the US, experience management (XM) specialist Qualtrics has launched new purpose-built video feedback solutions, which use generative AI, real-time analytics and predictive insights to help organizations conduct 'smarter, faster research', and respond faster to customer needs. More
In New York, eCommerce enablement and analytics software provider MikMak has acquired ChannelAdvisor's Shoppable Media and Brand Analytics products and team from transaction network CommerceHub. Terms of the deal have not been disclosed. More
Social media intelligence and analytics specialist Meltwater has appointed Huixian Yang as Customer Experience Director (APAC), based in Singapore, while Sydney-based Jeff Piniros has been named Sales Development Director (APAC). More
In the US, sponsorship analytics platform Relo Metrics is integrating viewing data from TV software and data platform VideoAmp, allowing clients to measure the value of on-camera sponsorships and brand exposure during a live event. More
In the US, niche market software firm Roper Technologies, Inc. has acquired Syntellis Performance Solutions, which provides enterprise performance management software, data and intelligence solutions for healthcare, higher education and financial institutions. More
CX and insights firm Alida and insights platform Discuss have deepened their partnership to extend the former's qualitative research solutions, adding Discuss's moderator capabilities to Alida's managed service offering in its Video Discussions product. More
In Pasadena, California, AI and data exploration company Virtualitics Inc. has raised $37m in a Series C financing round, for continued expansion including development of further machine learning and data analytics capabilities, and new self-serve options for non-specialist working with complex data. More
Israel-based ad optimization company Nexxen has partnered with UK-based attention measurement platform Lumen Research, to deliver the latter's 'first' omnichannel solution to advertisers across CTV, online video and display. More
New York City and London-based data intelligence platform Tracer has closed an oversubscribed $18.1m Series A round of funding. More
In the US, customer experience (CX) platform Five9 is acquiring real-time contact center analytics solution provider Aceyus. Terms of the deal, which is expected to close by the end of Q3, have not been disclosed. More
Media agency network UM, part of IPG Mediabrands, has launched a tool called Shoptimizer, providing data to help brands allocate budgets, improve measurement, optimize their retail offer and be more agile. More
In New York, knowledge management firm Yext has appointed Tzi-Kei Wong as Chief Product Officer, leading the firm's innovation and digital experience platform strategy. More
WPP has partnered with DXP provider Optimizely, to help clients offer the best digital experience to each customer. More
NYC-based Simon Data has raised $54m in a Series D round of funding, which it will use for further product development - specifically connected apps with other cloud data warehouses - and to provide customers with a fully-connected CDP. More
In the UK, a group of AI sector specialists are launching a qualitative research analysis chatbot called CoLoop, through which researchers can upload interviews, ask questions and receive referenced answers which instantly link back to verbatim and audio / video evidence. More
In the US, SEO and marketing solutions company Moz has launched a metric called 'Brand Authority', allowing marketers and public relations professionals to measure online brand strength on a scale of 1 to 100, and analyse the competitive landscape with an 'all new' brand comparison visualization. More
Ipsos India has promoted Neha Munshi to the role of Country Lead, Ipsos Digital, with immediate effect. She joined the company as a Research Executive as recently as 2017. More
In the US, nonpartisan public opinion polling, MR and analytics firm Noble Predictive Insights has appointed election analysis specialist David Byler as Chief of Research. More
US-based continuous testing specialist Tricentis has added a solution called Tricentis Device Cloud (TDC) to its portfolio of mobile testing products, allowing companies to produce, manage and analyze apps on mobile devices, at all stages of the development lifecycle. More
Experience management platform Qualtrics has launched a solution called Digital Experience Analytics (DXA), allowing client organisations to create visual replays of consumers' behavior on the web. This includes frustration signals like error clicks, 'rage clicks' and 'mouse thrashes'. More
New York-based cold chain sector business intelligence tool SnoFox has launched out of stealth with $4.5m of seed funding, which it will use to reach new customers in more markets across the US, and to hire new talent. More
In the UK, former Lifestream CEO Sam Curtis has returned to Kantar as Head of the Digital Analytics practice. More
Israel-based digital market intelligence company Similarweb has announced the beta launch of its 'SimilarAsk' AI assistant, through which clients can uncover insights from the firm's digital data using natural language queries. More
In the US, 'generative analytics' and machine learning (ML) provider Akkio has raised $15m in a Series A round of funding, which it will use to commercialize its AI platform. More
Travel industry data platform OAG has announced the acquisition of Infare, which provides competitor air travel data, from Ventiga Capital in a deal valuing the combined entity at more than US$500m. More
UK-based B2B market intelligence company Rhetorik has completed a round of debt funding worth $CAN 5.5m, to drive the expansion of its recently launched AI-enhanced data platform, Neuron360. More
In the US, business intelligence solutions firm Prosper Insights & Analytics has launched a tailor-made consumer dataset called the Prosper AI Bundle, to provide companies with the data needed to train predictive and representative machine learning applications. More
Agricultural and animal health insights firm Kynetec has launched an interactive dashboard called MachineryTrak, providing a single source of insight into agricultural machinery registrations, dealer network coverage, and agronomic practices. More
Omnicom's media services division OMG has acquired Brazil-based commerce and retail media agencies Outpromo and Global Shopper, each for an undisclosed sum. More
In the US, cannabis industry contextual targeting specialist Fyllo has promoted Chief Commercial Officer (CCO) Jeff Ragovin to the role of company President. More
TV ad measurement firm iSpot.tv has appointed 'industry legend' Leslie Wood as Chief Research Officer (CRO), overseeing the Data Science department responsible for TV and video measurement products, and finding new approaches to cross-platform measurement and currency. More
New York-based consumer insights tech firm Suzy has launched an AI-powered tool called Qual Analysis, providing enterprise brands with rapid insights through transcripts and project summaries. More
US firm Customer.io has launched a customer data platform (CDP) called Data Pipelines. More
In the US, media agency Horizon has added Precisely PlaceIQ movement and location data to its marketing platform 'blu.', allowing brands to connect online and off-line activity and understand what is driving consumers in the physical world. More
In the US, big data analytics platform Teradata has acquired data catalog solution Stemma Technologies, which uses AI and machine learning to help users 'discover, trust, and use their data more effectively'. Terms of the deal were not disclosed. More
In the US, retail space-planning and performance analytics software developer Nuqleous has secured $26m in strategic growth investment, and says it will accelerate product innovation and strengthen its customer-led growth. More
Decision intelligence company Morning Consult has appointed Jaime Toplin as a Financial Services Analyst. More
Sports marketing agency Wasserman has reached a deal to acquire London-based marketing and brand experience agency CSM Sport & Entertainment from marketing services group Chime. Terms of the deal were not disclosed. More
Online survey specialist SurveyMonkey is expanding its Dublin office, as it lays out plans to invest in artificial intelligence and advanced data analytics. The moves follow its recent acquisition by a consortium led by insights sector investment firm Symphony Technology Group (STG). More
Ipsos has added an early-stage creative development solution to its platform - 'Creative|Spark Early' - to enable users to screen creative ideas, visuals, storyboards" and videoboards for advertisers in as little as 24 hours. More
San Francisco-based UserTesting has upgraded three of its research platforms with new features focused around the viewing, analysis and sharing of data. More
Media measurement and optimization platform Integral Ad Science (IAS) has appointed Sam Cox as SVP of Product Management, based in New York City. More
San Francisco-based data management, preparation and activation specialist Hightouch has raised $38m in funding; and has launched a new product line, Customer 360 Toolkit, which helps data and marketing teams build a unified view of their customer profiles. More
Nielsen has announced a multi-year renewal of its agreement to license Comcast's return path data for its de-duplicated audience measurement solution Nielsen One. The new deal also broadens usage to include local TV measurement across all the 94 media markets the two companies share. More
Agricultural and animal health analytics and insights firm Kynetec has launched an interactive dashboard product, RegenTrak, providing in-depth data on regenerative practices, for use by teams involved in sustainability, marketing and regenerative agriculture initiatives. More
Austin, Texas-based knowledge management software firm Bloomfire has acquired SaaS customer support specialist Seva, Inc., whose offer includes a conversational AI application. Terms were not disclosed. More
Stockholm-based enterprise insights platform Stravito has appointed Vignesh Swaminathan as Vice President of Product, responsible for overseeing product innovation and growth, and with a specific focus on its recently introduced generative AI capabilities. More
In New York, business intelligence platform Polar Analytics has raised $9m in Series A funding, and says it will continue hiring engineers and product designers with the aim of doubling its current headcount of 30 people, in the next eighteen months. More
In Niwot, Colorado, marketing data firm Wiland, Inc, has launched a suite of products based on analysis of spending / intent signals, promising to help clients predict who will buy from 'any brand' across multiple sectors. More
UK-based consumer and B2B researcher 2CV has launched three AI-assisted research solutions, covering chatbot surveys, analysis and qualitative probing. More
Interactive analytics and data visualization specialist Prospective has raised $6m in a seed round of funding; and launched a private beta period for a limited number of firms. Money will be used to expand the firm's operations and business reach. More
In California, unstructured data 'orchestration' firm Hammerspace has secured $56.7m funding in its first round of institutional investment. Money will go to expanding its technology and customer service teams and evolving its offer. More
Search intelligence platform Captify has appointed former Xandr EVP and GM Mike Welch as its next CEO, succeeding co-founder Dominic Joseph, who will remain on the Board of Directors. More
In the UK, consumer behaviour data company ViewersLogic is partnering with media investment analysis specialist Ebiquity, integrating the data from its Single-Source Data Panel (SSD Panel) with Ebiquity's media optimisation platform. More
In London, Measure Protocol has announced the launch of a new consumer behavioral data platform, which integrates fully permissioned behavioral, demographic and psychographic data from multiple sources. More
WPP's consumer data specialist Wavemaker has promoted Premjeet Sodhi, currently its Chief Strategy Officer for India, to Global Head of Measurement and Analytics, based in New York. More
London-based mobility intelligence company Huq Industries has raised £4m in equity funding, which will fuel its expansion into new international markets and further development of its Huq Signals platform. More
US venture equity firm Scaleworks has acquired b2b marketing optimisation specialist Full Circle Insights - not to be confused with panel and sample firm Full Circle Research. Go-to-market strategy expert Jason Ferrara will join Full Circle Insights as CEO. More
Early-stage startup customer data platform Lantern has announced a $6.8m seed funding round, to continue building its B2B customer data platform which pulls in information from more than fifty tools and popular data warehouses. More
Modular data platform Daasity has launched 'the Daasity Data & Analytics Agency', a suite of products to help merchants become data-driven organizations. The 'Agency' promises to improve the way clients extract, load and transform data; develop custom analytics solutions and derive insights. More
In the US, online survey operations company OpinionRoute has launched an enterprise-level workflow platform called NavigatOR, helping researchers to streamline processes and enhance data quality via a combination of tech and industry expertise. More
Video data platform IRIS.TV has promoted Rohan Castelino to CMO and appointed Jim Heinzen as Vice President of Finance and Operations. Both men will report directly to CEO and co-founder Field Garthwaite. More
In London, video feedback platform Discuss has hired David Bailey for the newly created role of Sales Director, tasked with building business relationships in the EMEA and APAC regions. More
Media bias intelligence specialist Ad Fontes Media has closed a $4.2m funding round, which it will use to fuel innovation in its solutions, and expand its team to 15 full-time core team members and 65 analysts. It has also appointed former IAB Editor-in-Chief Brad Berens as Head of Insights. More
In-game ad solution Anzu and media measurement and optimization platform Integral Ad Science (IAS) have launched a solution to measure viewability and invalid traffic (IVT) across 2D and 3D gaming environments, and track them within the IAS Signal reporting platform. More
In the UK, quantitative semiotic analysis software solutions provider Signoi has launched a large language model-based (LLM) solution called 'Mr Toad', which uses advanced AI to create 'succinct, meaningful reports' from vast amounts of text and imagery data. More
Ipsos has launched a pack screening tool called FastPack, grounded in behavioural science and promising results in as little as four hours. The tool is currently available on the global group's self-service online MR platform Ipsos.Digital, in the US, the UK, Australia, India and South Africa. More
NielsenIQ (NIQ) and GfK have officially completed their merger, and the combined business will now be led by NIQ CEO, Jim Peck. More
US-based continuous testing specialist Tricentis has acquired no-code mobile test automation platform Waldo for an undisclosed sum. More
In the US, video feedback platform Discuss has appointed former Qualtrics exec Jesse Thomson as Vice President of Engineering, responsible for continuing development of its People Experience Platform. More
Global membership association ESOMAR has launched a task force to address the use of artificial intelligence in the research, insights and analytics sector. More
Toronto, Canada-based Dig Insights has appointed former GutCheck CRO Jessica ('Jess') Gaedeke as Chief Revenue Officer (CRO).| More
Amsterdam-based big data and advisory services provider Metyis has opened an eCommerce, advanced business analytics, and technology and data hub in Gondomar, Portugal, and extended its partnership with German luxury clothing brand HUGO BOSS. More
In Australia, the founders of media agency AdUnion have launched a streaming TV measurement and optimisation business called AdMatch. More
In the UK, customer data platform Distil.ai has raised a further £1.1m in funding, for use in further enhancing its platform and expanding its sales and marketing team. More
Customer experience analyst ISC-CX has launched a self-assessment tool called 'Close the Loop - Powered by AI', with which clients can identify and rectify operational deficiencies uncovered by audits or mystery shopping, while continually improving the customer experience. More
Agriculture and animal health specialist Kynetec has launched a set of online dashboards called BioLogika, providing farmer-driven data around biopesticide use. More
New Zealand-based business transformation tech firm Solnet has partnered with enterprise data intelligence provider Alation, to help local organisations across the government and private sectors unlock their data and shift to digital channels. More
Consumer behaviour specialist Circana, formed from the merger of IRI and The NPD Group, has launched a solution called 'AlwaysOn Analytics', allowing clients to analyze real-time data using advanced algorithms, to give immediate insights. More
Israel-based in-game ad platform Anzu has raised $48m in a Series B round of funding, which it will use to continue to expand its leadership team, and grow its US footprint by developing teams across the country. More
dentsu has completed the $516m acquisition of digital marketing business Tag Group from previous owner Advent International. The buy was first announced in March and among things should boost the global marcoms group's CX and personalisation offerings. More
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