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Ipsos, working with Google and UK online audience measurement standards body UKOM, has integrated YouTube viewing data into its iris platform. More
Legislation in the US state of Nebraska which would have taxed 'advertising', explicitly including ad measurement and effectiveness research, has been pulled from the slate before a vote, according to the Insights Association, which was part of a coalition opposing it. More
US-based customer experience software firm Sprinklr has appointed former Walt Disney exec Venke Sharma to a lead role driving its Sprinklr Insights product, which provides real-time consumer, competitor and market insights. He is based in Mumbai. More
A little later than scheduled, marcoms network Stagwell, which owns the Harris Poll and Harris X brands as well as Maru Group, has opened its new EMEA headquarters in London's Blue Fin Building on the South Bank. More
In the US, ad intelligence software firm AdImpact has partnered with Yahoo, enabling the latter's DSP to offer improved targeting and political audience segmentation for activation across local and national campaigns as elections approach. More
Ipsos has reported continued solid growth in the first quarter of the year, with revenue up 4.5% in organic terms, to EUR 557.5m. The EMEA and Asia Pacific regions led the way with revenue up more than 9% in each case (organic) while the Americas saw a 3.2% decline. More
Comscore has partnered with consumer engagement specialist Thece to track viewers' attention to livestreaming ads, and with marketing automation platform iZooto to deliver precise traffic and revenue insights to its publisher clients. More
Digital media measurement and analytics firm DoubleVerify (DV) has apologised to X, formerly known as Twitter, for an error which over a recent four-month period gave the microblogging site brand safety ratings as low as 70%, when actual scores were as high as 99.99%, according to reports. More
Austin, Texas-based firm The Next Practices Group (NPG) is launching a proprietary service for B2B tech and health tech brands, using AI and data science to sift actionable intelligence on ideas and trends from technology leader communities. More
Consumer insight and behavioural data technology company RealityMine has appointed former Google and YouTube advertising leader Phil Miles as a Non-Executive Director, effective immediately. More
Text analysis platform Canvs AI has announced a new release of its AI Story Assist software, incorporating a new executive summary feature with interactive citations and quantification of the themes, topics and emotions identified in open-ended text data. More
Marcoms group Stagwell has agreed to acquire São-Paulo, Brazil-based PROS Agency, a brand and marketing consultancy specializing in digital PR, creative planning and production, influencer marketing and brand development. More
In the US, ARF subsidiary CIMM has partnered with local broadcast television industry trade association TVB, in a new initiative designed to showcase innovations in measurement and currency development across the local TV and video marketplace. More
British online audience measurement body UKOM has appointed 25-year Nielsen exec Sarah Miller as its Technical Consultant. More
Customer insights firm DMR has announced the appointment of nine new staff, having completed a successful first institutional funding round at the end of 2023. More
Snap Inc, parent of photo sharing app Snapchat, has announced a partnership and integration with app marketplace Snowflake, promising its advertisers encrypted, privacy-safe and effective ad solutions and signal measurement. Snap also has a new measurement partnership with AppsFlyer. More
Marketing tech group Access Intelligence Plc has appointed Tom Ritchie as President of PR & Comms EMEA. More
Atlanta, GA-based predictive analytics firm AnalyticsIQ has launched ChannelIQ, promising 'reliable and actionable insight' into consumer marketing channel preferences, for use in targeting and ad optimisation. More
Recently-merged B2B purchase intent specialists MRP and CONTENTgine have rebranded as pharosIQ, and launched a number of proprietary first party permission-based, down-funnel targeting capabilities. Chris Rack leads the new company as CEO. More
Marketing intel and programmatic media specialist MiQ has announced the launch of its TV Intelligence platform in the UK, US, Canada and Australia, promising users a complete view of audience, campaign and competitor intelligence across linear TV, CTV and YouTube in one place. More
Social media management software firm Hootsuite is to acquire listening specialist Talkwalker, for an undisclosed sum. More
Data collection and research services firm Bilendi & respondi has extended the functionality of its BARI AI-powered research assistant to include quantitative projects. More
Customer lifecycle analytics platform Quantum Metric has released a new version of its platform, focused on simplifying how organizations listen to and act on the needs of their customers. It includes Felix AI, a new session summarization feature powered by Google Cloud's Gemini Pro. More
UK video ad currency body Barb has appointed former TNS and RSMB exec Sara Cheeseman as Finance Director. She replaces long-time FD Nigel McLachlan, who is retiring. More
In the US, the 'Joint Industry Committee' (JIC) formed in January 2023 to provide more rapid accreditation of ad currency providers than the MRC has awarded full certification to Comscore and VideoAmp, but delayed a final decision on iSpot until June. More
Experience Management (XM) company Qualtrics has appointed Juan Rodriguez as Chief Information Officer and Assaf Keren joins Qualtrics as Chief Security Officer. More
Unified customer experience management platform Sprinklr has appointed Amitabh Misra as Chief Technology Officer, starting this week. Misra will lead all R&D teams worldwide including product and engineering, and also joins the Executive Leadership Team. More
In the US, unified customer experience management platform Sprinklr has announced fourth quarter and full year results for the period ended January 31st 2024. Q4 revenue was up 17% to $194.2m, while non-GAAP operating income more than doubled to $32.4m. Full year revenue was $732.4m, up 18%. More
In the US, the Media Rating Council (MRC) as issued a joint statement with the 'JIC' set up at the beginning of last year by OpenAP, the Video Advertising Bureau and a group of TV broadcasters - to clarify the distinct roles and approaches of the two bodies. More
In New York, digital audio and broadcast radio tech and services firm Triton Digital has acquired audio intelligence platform Sounder. More
Austin, Texas-based Measured has launched a platform promising marketers the ability to view incremental ad performance across all paid media platforms, in one place, without the need to track users across the web. More
Comscore has announced the resignation of Pierre-Andre Liduena from its Board of Directors, effective next week. Liduena had joined following the investment of Charter Communications in 2021. More
Media measurement and optimisation platform Integral Ad Science (IAS) has announced a partnership with photo sharing pioneer Snap Inc., promising advertisers increased transparency, brand safety and suitability across their Snapchat campaigns. More
Advertising Resource Management (ARM) software company MINT has appointed Christoph Kruse as Global Marketing Director. He was previously Director of Regional Marketing in Europe at Outbrain. More
In London, Havas Media Network UK has joined cross-media measurement initiative Origin, completing the representation of the global marcoms networks within the programme. There are now 51 funding stakeholders in total including advertisers, media owners and advertising agencies. More
Comscore has announced that its Directors will now support the addition of Matthew F. McLaughlin to the Board at the forthcoming 2024 annual meeting of stockholders. Former DoubleVerify exec McLaughlin was put forward by activist shareholder 180 Degree Capital Corp in January. More
Comcast subsidiary AudienceXpress is collaborating with viewing measurement company iSpot, to evaluate how the latter's syndicated national TV ratings can be incorporated into the AudienceXpress platform and enhance its syndicated measurement currency. More
WPP-owned ad agency VML is to upgrade its proprietary digital commerce tech and retailer intelligence suite via a partnership with retail ecommerce management platform CommerceIQ. The latter's generative and predictive AI will help VML to optimize clients' digital shelf performance. More
London-based audience researcher RSMB has appointed Alison Finch as Client Account Lead with responsibility for radio audience currency RAJAR, replacing Anne Robshaw who is leaving the company after seventeen years. RSMB is an independent company jointly owned by Kantar and Havas. More
Southeast Asia-based qual and quant marketing intelligence and panels provider Divergent Insights has appointed Swagata Moitra Ghosh to its Leadership Team as VP Global Research and Insights. More
London-based global media measurement and optimisation platform Integral Ad Science (IAS) has won MRC accreditation for its integrated third-party calculation and reporting of YouTube video viewability, which is based on audited data from Google's ADH-MP. More
In the US, Comscore has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports. The award means Comscore is currently the only company accredited for its local TV measurement. More
In New York, AI-powered ad tech company Smartly has launched Brand Pulse, which taps data from Comscore and GWI (Global Web Index) as well as its own sources to give users a holistic view of the customer journey, including ad impact. More
Comscore has launch its Social Incremental audiences service, part of its MMX Platform suite, in the UK. The solution measures incremental traffic across social media platforms, with deduplicated, person-level reach and a unified view across desktop, mobile and social. More
British-based ad impact measurement and forecasting specialist System1 Group Plc has appointed Mike Perlman as Chief Commercial Officer and Alex Banks as SVP of business development for The Americas. More
In Vancouver, BC, Canada, 'creator commerce' platform Trnd has launched a service called Advanced Brand Analytics, allowing users to evaluate their influencer marketing strategies with the help of data on creator performance, audience engagement and conversion. More
US-based mobile app market intelligence and insights provider Sensor Tower has announced the acquisition of mobile marketing firm data.ai, formerly known as App Annie. Terms were not disclosed. More
Customer journey management and insights firm TheyDo, based in Amsterdam, has secured $34m in funding, with which to increase R&D - focused on AI and data ingestion - and build out its customer-facing team in the US. More
California-based CX solutions firm Five9 has appointed former Gartner exec Steve Blood as Vice President of Market Intelligence and Evangelism, based in Europe. More
Personalized shopping experience company Fermat, based in San Francisco, has more than doubled its funding to date with a $17m raise. The firm's software allows users to launch, test and optimize web pages based on individual customer journeys and the preferences and intentions they reveal. More
In the UK, Samsung's advertising division has become the first CTV backer of Origin, the ISBA's cross-media measurement programme. More
In Dallas, 'Creator Commerce' company LTK has launched LTK 360, a full-funnel influencer marketing measurement and analysis platform, while adding CTV to the list of media for which users can create, launch and measure advertising. More
Digital media measurement specialist DoubleVerify (DV) has expanded its partnership with media giant NBCUniversal, to provide program-level measurement solutions across OTT devices, including CTV. More
San Francisco-based predictive intelligence firm 6sense has appointed Jerome Levadoux as its first Chief Product Officer. More
US measurement standards organisation The Media Rating Council (MRC) has appointed Hannah Bolcar as Director, Measurement Audit Operations. More
Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality. More
In West Palm Beach, Florida, MR industry veterans Hugh Davis and Keith Price have launched ACKWEST Group, a holding company which will focus on buying and developing emerging tech-driven enterprises in the consumer insights and marketing services sector. More
UK television and video ad currency provider Barb has announced a major upgrade to its CFlight cross-media campaign reporting service. The tool now promises advertisers and agencies comprehensive campaign performance data against fourteen key traded audience groups. More
In the US, media measurement and optimization firm Prescient AI has secured $10m in Series A funding, with which to further develop its product, expand sales and add new media channel integrations. It has also enhanced its attribution model to measure the halo effects of campaigns on sales in the Amazon marketplace. More
Customer and employee experience firm Medallia has appointed Ben Brewer as Chief Revenue Officer. More
Australia's Commercial Radio & Audio (CRA) is to expand its regional audience surveys, conducted by Xtra Insights, to include more markets this year, while for the first time CATI surveys will be supplemented by the launch of online survey sampling in eight markets. More
Global non-profit organization Women in Research (WIRe) has added Meta's Jackie Chan, Alex Owens of Unilever and Reckitt's Dr. Elaine Rodrigo to its advisory board, as well as System1's Chief People Officer Emma Cooper representing the supply side. More
In Boston, US, streaming technology company Brightcove has launched 'Publisher Insights', part of its Media Studio Premium solution, which provides real-time analytics specifically for news organizations and other organizations focused on rapidly and constantly updated content. More
US firm PeakMetrics has raised $3m in funding to expand its market and further develop its 'narrative intelligence' technology, which helps governments, companies and other organisations deal with online risks from misinformation and media manipulation. More
Audience engagement veteran Josh Chasin is to advise digital marketing analytics platform FutureSight as it widens its focus to serve 'midmarket' customers. Chasin previously held senior roles at VideoAmp, Comscore, Arbitron and SMRB. More
Cambridge, UK-based analyst research delivery platform Content Catalyst has launched an AI-powered discovery tool to help researchers get rapid answers to natural language market intelligence questions. More
Miami-based PR platform Muck Rack has enhanced its measurement and reporting capabilities with new features for areas including media impact analysis, brand reputation insights and competitive analysis. More
UK audience measurement authority Barb has promoted Caroline Baxter to Chief Operating Officer, with a remit to work alongside CEO Justin Sampson on driving the organisation's move towards cross-device measurement and total campaign performance reporting. More
Comscore has reported full year 2023 revenue of $371.3m, down 1.4%, but with FX-neutral adjusted EBITDA up 29% to $46.9m. CEO Jon Carpenter pointed to growth in local TV measurement and in the CCR and Proximic offerings as strong indicators for the future. More
Similarweb has announced the acquisition of ad intelligence specialist Admetricks, whose software will now form the core of a new Similarweb Ad Intelligence product. More
Insights group Savanta has launched a new AI-based application called TrendVue, allowing users to automate the research process and deliver personalised trend analysis across sectors. More
In London, brand lift measurement company ThisThat has secured an unspecified amount of funding from four founders of unicorn companies, in addition to other funds and angel investors. More
In the USA, integrated ad intelligence and viewing data provider AdImpact has appointed Laia Pescetto as Vice President of Marketing, following 400% growth in its industry-wide ad solutions client base in 2023, Its core political ad business has also grown rapidly. More
Madrid-based digital marketing group Samy Alliance, the parent of British-based research firm Capture Intelligence, has acquired Helsinki-based social media agency Kurio, giving it a presence in the Nordic countries. More
Singapore-based customer experience solutions firm TDCX is to be acquired and taken private by a team led by its CEO and founder Laurent Junique, via a merger valuing the nearly 18,000-strong company at around $1.037bn. More
In Philadelphia, account intelligence provider MRP has merged with b2b technology insights and lead generation firm CONTENTgine, to create an end-to-end provider for the entire b2b technology sales and marketing process, from demand generation to sales pipeline activations. More
Streaming data insights provider PlumResearch has appointed Jonathan Broughton as Research Director, tasked with advancing its analytics and insights capabilities in the entertainment industry. More
NIQ, the consumer intelligence company previously part of Nielsen and now combined with GfK, has launched a Global Media Division, which it says is 'designed to enhance the value advertisers derive from their marketing efforts' - and has appointed Lana Busignani to lead it. More
PAMCo, the company which oversees audience figures for British newspapers and magazines, has appointed Emma Holden as Acting MD after the departure of CEO of ten years Simon Redican. More
New Jersey-based applied behavioral science insights agency has appointed Brian O'Hara as VP of Business Development, and Trisha Nagpal and Anushka Bhansali as Behavioral Associates. More
WPP has reported preliminary results for the full year 2023, with revenue (less pass-through costs) of £11.86bn, up 0.9% on a like-for-like basis, and operating profit down more than 60% to £531m. More
Cross-media ad delivery and measurement platform Innovid has announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns, allowing brands and agencies to 'understand, assess and compare' performance in detail and 'without bias' across all their media buys. More
Ipsos has reported organic, constant currency revenue growth of 8.8% for the fourth quarter of 2023, and 3% for the full year, with operating profit stable at an all-time high of 13.1%. More
In Glasgow, Scotland, former RBS and YouGov Sport exec Bruce Cook has launched SponsorLab, a new sponsorship measurement tool for sponsors, agencies and rights holders. More
Business services behemoth Accenture has agreed to acquire CX analytics provider GemSeek, for an undisclosed sum. More
Atlanta-based call tracking, marketing and lead intelligence platform CallRail has added AI-driven, self-reported attribution capabilities to its CallRail Labs innovation program, promising visibility into the impact on sales of branding, word of mouth, social media and other channels. More
New York-based audio analytics and research platform Veritonic has partnered with computer vision and attention AI company Realeyes to launch the Audio Attention Report, putting data behind the untapped potential of radio and podcast audio advertising. More
Tel Aviv-based digital market intelligence company Similarweb has announced 2023 revenue up 13% to $218.0m, with adjusted operating loss slashed from $63.8m to just $4.8m, including a profit in the fourth quarter. More
In New York, audio analytics and research platform Veritonic has launched Brand Lift Pulse, an addition to its established Brand Lift solution which it says brings its data to those running campaigns of any size. More
Digital media measurement and analytics firm DoubleVerify (DV) has enhanced its solutions for measuring and protecting clients against 'Made For Advertising' (MFA) content online, promising them the ability to 'optimize media investments, by carefully balancing brand protection and campaign scale'. More
Longtime Ipsos exec and current Global Head of Audience Measurement Liz Landy is to leave the company at the end of this month. Daniel Wong-Chi-Man will step up to Lead the Audience Measurement Service Line globally, while Ipsos iris leader James Oates will add responsibility for the business in the UK. More
Nielsen has announced that its Pacific Broadcaster & Publisher Lead Tony Boyte will be stepping down in April, to be replaced by eighteen-year company veteran Scott Gillham. More
Toronto, Canada-based gaming industry analytics and infrastructure provider Helika has completed an $8m Series A funding round, for use in accelerating the launch of its AI-powered Game Management products. More
Reputation and risk intelligence provider Signal AI has acquired Social 360, which monitors and analyses online comment influencing the reputation of clients around the globe. More
Packaging, NPD and shopper specialist PRS IN VIVO has appointed Richard Bordenave as global Chief Behavioral Officer. More
GroupM's new data / audience planning agency EssenceMediacom has formed a dedicated data, technology and analytics function to 'deliver business solutions to clients in the post-cookie era'. Poorani Adewole transfers in from Mindshare to lead the unit as Chief of Data, Technology and Analytics. More
European consulting and digital services firm Sopra Steria has announced a partnership with media insights firm TRP Research to help broadcasters, advertisers and others understand the way television and VOD services are consumed across different devices and platforms by UK audiences. More
Labor market analytics specialist TalentNeuron has revamped its leadership structure to handle 'accelerated growth and innovation'. Gabriel Pauliuc joins as CTO and Elin Thomasian as SVP of Strategy and Consulting, while recently appointed David Wilkins adds the role of Chief Product and Marketing Officer. More
B2B purchase intent data specialist TechTarget has announced a partnership with software review and assessment site G2, to help B2B enterprise technology buyers through the purchase cycle. More
Publisher Gannett / USA TODAY Network has appointed a dedicated Chief Data Privacy Officer, Marci Moss, with a remit to safeguard the information entrusted to its publications by clients, partners, users and employees. More
AI-based ad optimisation and measurement firm LoopMe has announced the recruitment of more than fifty new employees, growing its workforce by some 20%. This includes the appointments of Slava Taraskin as VP Business Development, and Adam Parker as VP of Corporate Development & Strategy More
Nielsen is expanding its Connected TV (CTV) measurement of YouTube ads into eleven additional global markets, including Germany, India, Japan and the UK. More
In London, year-old digital MR agency Potentia Insight has announced six new hires across its project management, information security and analytics divisions: Abubaker Omer, Steve Burton, Bill McDivitt, Vanessa Jackson, James Edwards and Shaun May. More
Australian market research technology platform Glow is developing its sustainability metric the Social Responsibility Score (SRS) as a standardized, cross-industry initiative and says it is currently being integrated into the offerings of Kantar, PwC Australia and other research and advisory businesses. More
London-based brand measurement company On Device Research has appointed Gulshan Mahay in the new role of Account Director, in its commercial team in the UK. More
In the US, insights-driven marketing communications agency The Bliss Group has appointed Emily Porro as SVP and co-leader of its Impact practice. More
In the US, cookieless targeting and digital identity solutions firm Semcasting has launched RTVM, a tool offering political campaigns 'complete transparency' across platforms into which voters they have and have not 'reached' with which messages. More
Media measurement and optimisation platform Integral Ad Science (IAS) has rolled out an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product, across Facebook and Instagram Feed and Reels. More
Digital consulting, marketing and tech business Emtec is unifying its businesses and rebranding as Bridgenext. Its services include data, analytics and AI, as well as the creation and measurement of digital experiences. More
In California, full service marketing and PR firm Creativ Strategies has launched a new division called Creativ Insights, bringing together the marketing consultancy expertise of the parent firm with the skills and tech of data science firm talkAItive, whose founders Vibhu Bhan and Joe Lai join to lead the new unit. More
In the US, innovation and experience consultancy Bounteous is to merge with digital engineering, data and AI services provider Accolite Digital, creating a new end-to-end digital transformation services consultancy with a focus on 'co-innovation'. More
French audience metrics company Médiamétrie has announced that its UK subsidiary TAPE Consultancy will be rebranded to operate as part of Glance, its international division. More
Australian independent media agency Kaimera has appointed former GroupM exec Brett Camilleri as its first Chief Data Officer. More
Origin, a cross-media measurement initiative led by the UK's advertising trade group ISBA has added six more advertiser stakeholders, and says its platform is now 'up and running'. More
In an apparent volte face after refreshing and reinforcing the brand of its communications agency Hill & Knowlton as recently as November, WPP has announced the company will be merged with the group's other major PR firm BCW, with the combined entity renamed Burson. More
Menlo park, California-based social media video insights and analytics provider ViralMoment has secured $2.5m in a seed round of investment, with which to widen the scope of its video-reading AI. More
Former Ipsos and Gartner senior exec Lorenzo Larini has joined Advertising Resource Management (ARM) software firm MINT, headquartered in Milan, as Global CEO. He replaces founder Andrea Pezzi, who moves to a new role as Chairman. More
Comscore has announced a comprehensive multi-year agreement with Nexstar Media Group, for cross-platform audience measurement including metrics for Nexstar's local TV, broadcast, network and digital businesses. More
Audience intelligence platform Pulsar has launched a product called SEARCH, promising instant, search engine-style discovery of news coverage on any topic, across media types and languages. More
Digital media measurement company DoubleVerify (DV) has promoted Jack Smith to Chief Innovation Officer, and brought in Alex Valle to fill Smith's previous role as Chief Product Officer. More
Swiss-German-based Customer Experience Management consultancy ISC-CX has promoted Adino Baumann to serve as its authorized representative in Germany, and Sandra Nippraschk to the role of Country Operations Manager for DACH. More
Sir Martin Sorrell's digital marketing group S4 Capital has issued a trading update following a 'difficult year' in which revenue declined around 4%, and says it does not expect any improvement in macro-economic conditions this year. More
Veteran digital marketing firm Razorfish, a subsidiary of Publicis, has promoted Sisi Zhang to serve as its Chief Data and Analytics Officer, and hired Matt Lefever as COO. More
Data-driven TV advertising solutions firm Simulmedia, headquartered in New York, has appointed Ken Rona as its new Chief Scientist. More
In San Francisco, marketing attribution platform Safary has secured $2.4m in a seed round of funding, to help it develop its 'web3 alternative to Google Analytics' and build its team. More
Unified CX platform provider Nextiva has announced the acquisition of contact center software firm Thrio, promising to bring sophisticated CX technology to all sizes of business. Terms of the deal were not disclosed. More
Nearly two years after US-based Mavrck bought fellow social media marketing company Later, the two companies have united under the acquired firm's brand name. More
New York-based customer engagement and CXM platform Emplifi, which grew out of the merger of Astute and Socialbakers, has appointed Ohad Hecht as its new CEO. More
Ipsos has acquired analytics and data visualization company Jarmany, which is based in Kingston-upon-Thames, UK. More
Australia-based data and insights company Pureprofile is opening new offices in Germany and Portugal, its twelfth and thirteenth worldwide; and has appointed Thorsten Hardtke as Business Development Manager for DACH and Ricardo Cordova for Portugal and Spain. More
WPP is examining a possible sale of its remaining stake in Kantar, according to sources quoted by Bloomberg. More
Data collaboration platform InfoSum has launched a new solution called Private Path, aiming to help client organizations securely maximize the value of first-party data outside the clean room environment. More
Customer engagement platform Twilio has appointed a new Chief Executive. Co-founder Jeff Lawson is stepping down from the role and from the Board, and Khozema Shipchandler, formerly President of the Twilio Communications division, succeeds him in both capacities. More
Marketing decision-making platform Extreme Reach has appointed former TVSquared President Jo Kinsella as Global President of its storytelling platform SourceXR - simultaneously rebranding to 'XR'. More
Audience data and omniscreen measurement tech firm SambaTV has announced a partnership with independent cross-media dataset HyphaMetrics, combining data from the former's opted-in devices and the latter's panel. More
Real-time brand tracking and campaign evaluation firm Delineate has appointed former Publicis Sapient exec James Betteley ('JB') as its new Chief Technology Officer. Former CTO James Stewart transitions to a newly created Chief Operating Officer role. More
Kantar Media may be up for sale in 2024 for 'as much as £1bn', according to reports on Sky News. More
Founder Ross McCray is stepping down as CEO of VideoAmp, with former Discovery and Fox exec Peter Liguori joining as Executive Chairman and ex-Nielsen man Peter Bradbury as Chief Commercial and Growth Officer. The company will also cut almost 20% of its staff, according to reports. More
Omniscreen audience measurement tech firm Samba TV has entered a strategic partnership with Snapchat parent Snap Inc., providing ad impact data for the entertainment vertical. More
Comscore has announced that its Lead Director, Brent Rosenthal, non-executive Chairman until 2022, will retire from the Board and not stand for re-election this year. The firm plans to nominate CEO Jon Carpenter to join the Board in 2024. More
Manchester, UK-based RealityMine, which monitors consumer use of digital devices for behavioural insights, has promoted Graham Dean to serve as its first Chief AI Officer and Ewan Leith to replace him as Chief Technology Officer. More
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