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Rapid Annual Revenue Growth for Sprinklr

Mar 28 2024

In the US, unified customer experience management platform Sprinklr has announced fourth quarter and full year results for the period ended January 31st 2024. Q4 revenue was up 17% to $194.2m, while non-GAAP operating income more than doubled to $32.4m. Full year revenue was $732.4m, up 18%. More

VidMob Hires CRO, Promotes for VP Client Role

Mar 28 2024

Personalized video content creation platform VidMob has brought in Matt Young as Chief Revenue Officer, promoted Erin Arnett to VP Client Solutions and Global Brands, and moved interim CRO JP Maheu into the role of strategic advisor. More

Strong Q4 Pushes Verint into Overall Annual Growth

Mar 28 2024

Customer engagement specialist Verint has announced Q4 and full year results for the period ending January 31st 2024. Q4 revenue grew 12% year-on-year to $265m, while full year revenue crept up just 0.9% to $910m. Full year net income more than doubled to $39.6m. More

Veritone Launches Chat-Based Media Data Interface

Mar 28 2024

Denver, Colorado-based AI solutions firm Veritone, Inc. has launched a conversational intelligence solution called Ask Veri, allowing users of its Digital Media Hub (DMH) to get actionable insights from their media archive data via simple chat. More

Funds for Data Management Tech Firm Observe

Mar 28 2024

San Mateo, CA-based Observe, which helps clients store, manage and analyze their business data, has raised $115m in a Series B funding round, earmarked for expansion in North America. More

US Media Ratings Bodies Clarify Their Relationship

Mar 27 2024

In the US, the Media Rating Council (MRC) as issued a joint statement with the 'JIC' set up at the beginning of last year by OpenAP, the Video Advertising Bureau and a group of TV broadcasters - to clarify the distinct roles and approaches of the two bodies. More

Measured Unveils Incremental Ad Performance Platform

Mar 27 2024

Austin, Texas-based Measured has launched a platform promising marketers the ability to view incremental ad performance across all paid media platforms, in one place, without the need to track users across the web. More

Comscore Director Liduena Departs

Mar 27 2024

Comscore has announced the resignation of Pierre-Andre Liduena from its Board of Directors, effective next week. Liduena had joined following the investment of Charter Communications in 2021. More

Nielsen Hires Chief Engineering Officer

Mar 26 2024

Anil Goel has joined Nielsen as Chief Engineering Officer, leading its technology and engineering teams to drive product innovation and advanced technology adoption. He is based in Bengaluru, India and will report to CEO Karthik Rao. More

IAS and Snap in Brand Safety Deal

Mar 26 2024

Media measurement and optimisation platform Integral Ad Science (IAS) has announced a partnership with photo sharing pioneer Snap Inc., promising advertisers increased transparency, brand safety and suitability across their Snapchat campaigns. More

MINT Hires Global Marketing Director

Mar 26 2024

Advertising Resource Management (ARM) software company MINT has appointed Christoph Kruse as Global Marketing Director. He was previously Director of Regional Marketing in Europe at Outbrain. More

Funds for Data Management Firm Foundational

Mar 26 2024

Data management and quality specialist Foundational, which has locations in San Francisco and Tel Aviv, has secured $8m in seed funding, with which to further develop its product and add new capabilities for developers building at scale. More

Havas Media Signs Up to UK's Origin

Mar 26 2024

In London, Havas Media Network UK has joined cross-media measurement initiative Origin, completing the representation of the global marcoms networks within the programme. There are now 51 funding stakeholders in total including advertisers, media owners and advertising agencies. More

Comscore Board to Welcome Former DV COO McLaughlin

Mar 25 2024

Comscore has announced that its Directors will now support the addition of Matthew F. McLaughlin to the Board at the forthcoming 2024 annual meeting of stockholders. Former DoubleVerify exec McLaughlin was put forward by activist shareholder 180 Degree Capital Corp in January. More

Media.Monks Debuts Synthetic Data Service

Mar 25 2024

Media.Monks, the digital-first, data-led advertising and marketing services brand of Sir Martin Sorrell's S4Capital, has launched a service called Persona.Flow, converting owned customer data into dynamic consumer personas for use in rapid insight generation. More

Expanded Partnership for iSpot and AudienceXpress

Mar 25 2024

Comcast subsidiary AudienceXpress is collaborating with viewing measurement company iSpot, to evaluate how the latter's syndicated national TV ratings can be incorporated into the AudienceXpress platform and enhance its syndicated measurement currency. More

Seed Funds for eCommerce Analyst Dema

Mar 25 2024

Stockholm, Sweden-based Dema.ai, which provides a predictive analytics platform for eCommerce, has secured EUR 7m in a Seed round of funding, for use in accelerating its growth. More

BVA BDRC Launches Synthetic Data Tool Pixel.AI

Mar 22 2024

Insight and analytics group BVA BDRC has launched synthetic data product Pixel.AI, which it says accurately predicts responses from restricted segments by training on existing and representative data. More

PG Forsta Hires Analytics Chief after $500m AI Pledge

Mar 22 2024

Insights and experience tech company PG Forsta has appointed Mike Thompson as Chief Analytics Officer, and says he will drive the development of new AI-driven capabilities and products, following the company's commitment to invest $500 million in the area over five years. More

VML Partnership Boosts Retail Intelligence Offer

Mar 22 2024

WPP-owned ad agency VML is to upgrade its proprietary digital commerce tech and retailer intelligence suite via a partnership with retail ecommerce management platform CommerceIQ. The latter's generative and predictive AI will help VML to optimize clients' digital shelf performance. More

NIQ Appoints Chief Transformation Officer

Mar 21 2024

Consumer intelligence specialist NIQ - previously Nielsen IQ - has appointed former TransUnion exec R. Dane Mauldin as Chief Transformation Officer. He replaces Curtis Miller, who moves into the role of Chief Strategy Officer. More

Funds and Launch for Data Access Specialist Dymium

Mar 21 2024

In California, secure data access management company Dymium has emerged from stealth with $7m in funding, to be used to advance product development and expand the company's sales and marketing teams. More

YouTube Accreditation for IAS

Mar 21 2024

London-based global media measurement and optimisation platform Integral Ad Science (IAS) has won MRC accreditation for its integrated third-party calculation and reporting of YouTube video viewability, which is based on audited data from Google's ADH-MP. More

Key Comscore TV Measures Accredited by MRC

Mar 20 2024

In the US, Comscore has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports. The award means Comscore is currently the only company accredited for its local TV measurement. More

Ipsos Launches OOH Ad Optimizer

Mar 20 2024

Ipsos has launched an Out of Home (OOH) advertising solution promising to help users assess and optimise OOH creative in as little as 24 hours. More

Smartly Taps Comscore and GWI for Cross-Channel Tool

Mar 20 2024

In New York, AI-powered ad tech company Smartly has launched Brand Pulse, which taps data from Comscore and GWI (Global Web Index) as well as its own sources to give users a holistic view of the customer journey, including ad impact. More

Comscore Rolls Out 'Social Incremental' Data in UK

Mar 19 2024

Comscore has launch its Social Incremental audiences service, part of its MMX Platform suite, in the UK. The solution measures incremental traffic across social media platforms, with deduplicated, person-level reach and a unified view across desktop, mobile and social. More

Funds for Natural Language Query Firm QuantexAI

Mar 19 2024

Data science start-up QuantexAI has secured $1m in pre-seed funding, from undisclosed investors, as it moves its natural language query software into beta. More

PriceSpider Adds Customer Insights and Product Updates

Mar 19 2024

In California, eCommerce solutions and consumer analytics provider PriceSpider has announced a number of upgrades to help brands build seamless omnichannel experiences. They include new data sharing and integration tools. More

Sensor Tower Buys data.ai, Formerly App Annie

Mar 18 2024

US-based mobile app market intelligence and insights provider Sensor Tower has announced the acquisition of mobile marketing firm data.ai, formerly known as App Annie. Terms were not disclosed. More

Customer Journey Firm TheyDo Trebles Funding-To-Date

Mar 18 2024

Customer journey management and insights firm TheyDo, based in Amsterdam, has secured $34m in funding, with which to increase R&D - focused on AI and data ingestion - and build out its customer-facing team in the US. More

Gartner's Blood Joins CX Specialist Five9

Mar 18 2024

California-based CX solutions firm Five9 has appointed former Gartner exec Steve Blood as Vice President of Market Intelligence and Evangelism, based in Europe. More

$20m for BI Firm Omni

Mar 15 2024

Business Intelligence platform Omni has raised $20m for continued development of its platform. In addition, former Looker Chief Revenue Officer Lambert Billet has joined Omni's Board of Directors. More

Attention Metrics Firm Adelaide Adds CTV Coverage

Mar 15 2024

New York-based Adelaide, which provides attention-based media quality measurement, has added coverage of CTV to its Attention Leaderboard service. More

Funds for Shopper Experience Specialist Fermat

Mar 15 2024

Personalized shopping experience company Fermat, based in San Francisco, has more than doubled its funding to date with a $17m raise. The firm's software allows users to launch, test and optimize web pages based on individual customer journeys and the preferences and intentions they reveal. More

Daasity Buys Red Fox to Offer Retail Data Single View

Mar 14 2024

San Diego-based omnichannel consumer data and analytics platform Daasity has acquired Red Fox Analytics, which provides analytics for for retail-focused CPG brands, for an undisclosed sum. The combination promises merchants online and off-line sales, distribution and marketing data in one place. More

Samsung Ads Joins Origin as First CTV Participant

Mar 14 2024

In the UK, Samsung's advertising division has become the first CTV backer of Origin, the ISBA's cross-media measurement programme. More

LTK Adds Influencer Marketing Analysis Platform

Mar 14 2024

In Dallas, 'Creator Commerce' company LTK has launched LTK 360, a full-funnel influencer marketing measurement and analysis platform, while adding CTV to the list of media for which users can create, launch and measure advertising. More

Green Big Data Cruncher Ocient Gets $49.4m Funding

Mar 14 2024

Chicago-based analytics software solutions company Ocient has raised $49.4m in en extended Series B round of funding, earmarked for product development. The firm's software conducts compute-intensive analysis of complex, large-scale data for insights and decision-making, with a focus on energy-efficiency. More

MikMak Adds Custom Reporting and CX Optimization Tools

Mar 14 2024

Multichannel eCommerce enablement and analytics platform MikMak has enhanced its insights offering with the launch of a Custom Report Builder function, as well as a CX optimization tool, 'Headless Commerce API'. More

DV and NBCU Extend Streaming Verification Partnership

Mar 13 2024

Digital media measurement specialist DoubleVerify (DV) has expanded its partnership with media giant NBCUniversal, to provide program-level measurement solutions across OTT devices, including CTV. More

Fast-Growing 6sense Hires First CPO

Mar 13 2024

San Francisco-based predictive intelligence firm 6sense has appointed Jerome Levadoux as its first Chief Product Officer. More

MRC Hires Audit Operations Director

Mar 13 2024

US measurement standards organisation The Media Rating Council (MRC) has appointed Hannah Bolcar as Director, Measurement Audit Operations. More

Proximic to Provide Contextual Analysis for Epsilon

Mar 13 2024

Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality. More

New Features for Analysis Platform SurveyMind

Mar 13 2024

SurveyMind, a UK-based AI transcription and analysis start-up, has announced upgrades including single-click analysis of transcripts to reveal key themes, differences and connections between a predefined set of interviews. More

Davis and Price Launch New Insights Holding Company

Mar 12 2024

In West Palm Beach, Florida, MR industry veterans Hugh Davis and Keith Price have launched ACKWEST Group, a holding company which will focus on buying and developing emerging tech-driven enterprises in the consumer insights and marketing services sector. More

Gary Laben to Lead Retail Data and Tech Firm Trax

Mar 12 2024

Former Dynata Chief Gary Laben has joined retail and consumer goods analytics and inventory optimisation firm Trax, as CEO. More

Barb Integrates Traded Audiences with CFlight Service

Mar 12 2024

UK television and video ad currency provider Barb has announced a major upgrade to its CFlight cross-media campaign reporting service. The tool now promises advertisers and agencies comprehensive campaign performance data against fourteen key traded audience groups. More

Circana Adds Canadian Foodservice Tracker

Mar 12 2024

Consumer behavior data firm Circana has launched SalesTrack, which tracks brand performance relative to competition on a weekly basis within the Canadian foodservice industry. More

Funds and Launch for Prescient

Mar 12 2024

In the US, media measurement and optimization firm Prescient AI has secured $10m in Series A funding, with which to further develop its product, expand sales and add new media channel integrations. It has also enhanced its attribution model to measure the halo effects of campaigns on sales in the Amazon marketplace. More

Medallia Appoints CRO

Mar 11 2024

Customer and employee experience firm Medallia has appointed Ben Brewer as Chief Revenue Officer. More

Verve Appoints Head of AI and 'Relaunches'

Mar 11 2024

In London, Verve has announced the promotion of its former Joint Head of Insight Richard Preedy to the newly created role of Executive Director and Head of Artificial Intelligence. The firm is 'relaunching' itself to emphasize its focus on 'three intelligences': Artificial, Human and Cultural. More

Revenue Rise and New Sourcing Platform for ISG

Mar 8 2024

Technology research and advisory firm Information Services Group (ISG) has reported revenue for the full year 2023 of $291m, up 1.7% despite a very slow fourth quarter in which revenue dropped 11% to $66.2m. More

C+R Partners with Nexxt to Add AI-based Probing

Mar 8 2024

In the US, consumer insights firm C+R Research has partnered with Nexxt Intelligence to offer clients 'deeper and more insightful responses' from survey participants using AI. More

FutureSight Taps Chasin to Guide Midmarket Launch

Mar 8 2024

Audience engagement veteran Josh Chasin is to advise digital marketing analytics platform FutureSight as it widens its focus to serve 'midmarket' customers. Chasin previously held senior roles at VideoAmp, Comscore, Arbitron and SMRB. More

MyCatalyst Tool Gives Rapid Access to Analyst Research

Mar 8 2024

Cambridge, UK-based analyst research delivery platform Content Catalyst has launched an AI-powered discovery tool to help researchers get rapid answers to natural language market intelligence questions. More

Muck Rack Steps Up Earned Media Analysis Offer

Mar 7 2024

Miami-based PR platform Muck Rack has enhanced its measurement and reporting capabilities with new features for areas including media impact analysis, brand reputation insights and competitive analysis. More

Funds for Natural Language BI Firm Fluent

Mar 7 2024

London-based analytics / business intelligence start-up Fluent has secured $7.5m in seed funding for its mission to democratize insights using conversational AI. More

Barb Promotes for New COO Role

Mar 7 2024

UK audience measurement authority Barb has promoted Caroline Baxter to Chief Operating Officer, with a remit to work alongside CEO Justin Sampson on driving the organisation's move towards cross-device measurement and total campaign performance reporting. More

New AI and Multi-Country Features for Discuss Platform

Mar 7 2024

Research platform Discuss has announced a Spring round of new product features, including expanded GenAI summaries for global research; a new one-stop-shop consumer reach tier for global brands; off-platform research capabilities; and enhanced machine transcription. More

Amperity Rolls Out AI Customer Data Tools

Mar 7 2024

Amperity, a customer data platform (CDP) for consumer brands, has announced two new generative AI capabilities, Explore and Assist. More

Revenue Down, Underlying Profit Up for Comscore

Mar 6 2024

Comscore has reported full year 2023 revenue of $371.3m, down 1.4%, but with FX-neutral adjusted EBITDA up 29% to $46.9m. CEO Jon Carpenter pointed to growth in local TV measurement and in the CCR and Proximic offerings as strong indicators for the future. More

Similarweb Buys Chile's Admetricks

Mar 6 2024

Similarweb has announced the acquisition of ad intelligence specialist Admetricks, whose software will now form the core of a new Similarweb Ad Intelligence product. More

Savanta Unveils TrendVue Dashboard Service

Mar 6 2024

Insights group Savanta has launched a new AI-based application called TrendVue, allowing users to automate the research process and deliver personalised trend analysis across sectors. More

dunnhumby Partners to Integrate Location Data

Mar 6 2024

Customer data science pioneer dunnhumby has partnered with location analytics specialist Placer.ai in the US to provide retailers and CPG companies with a combination of on-and off-line customer insights and personalize customer communications and experiences. More

Unicorns Show Belief in ThisThat

Mar 6 2024

In London, brand lift measurement company ThisThat has secured an unspecified amount of funding from four founders of unicorn companies, in addition to other funds and angel investors. More

Shapiro + Raj Adds AI Focus to Tech Practice

Mar 6 2024

In the US, research agency Shapiro+Raj has added an AI Innovation Group to its Technology Practice, with Scott Swigart still leading the enhanced unit. More

Omnisis WeThink Data Fuels Voter Prediction Tool

Mar 5 2024

Manchester, UK-based fieldwork firm Omnisis has teamed up with business and politics publication The Economist to launch an interactive tool predicting how people may vote in the next general election. More

YouGov Swiss Subsidiary LINK Rebrands

Mar 5 2024

Global MR and data group YouGov has announced the rebranding of its Swiss subsidiary LINK, acquired in December 2021, as YouGov Switzerland. More

AdImpact Hires VP Marketing as Business Booms

Mar 5 2024

In the USA, integrated ad intelligence and viewing data provider AdImpact has appointed Laia Pescetto as Vice President of Marketing, following 400% growth in its industry-wide ad solutions client base in 2023, Its core political ad business has also grown rapidly. More

Cobalt Sky Appoints Bus Dev Leader

Mar 5 2024

UK-based MR operations company Cobalt Sky has appointed Mina Odavic as Head of Business Development, overseeing relationships with key clients and generating new business opportunities. More

Remesh Adds Import Tool

Mar 5 2024

New York-based Remesh has upgraded it AI-powered insights platform to allow users to upload research data collected on other platforms for analysis - including large quantities of open-ended survey feedback. More

Finnish Buy for Marketing Group Samy

Mar 5 2024

Madrid-based digital marketing group Samy Alliance, the parent of British-based research firm Capture Intelligence, has acquired Helsinki-based social media agency Kurio, giving it a presence in the Nordic countries. More

Founder to Take TDCX Private

Mar 4 2024

Singapore-based customer experience solutions firm TDCX is to be acquired and taken private by a team led by its CEO and founder Laurent Junique, via a merger valuing the nearly 18,000-strong company at around $1.037bn. More

Merger Strengthens B2B Intent Specialist MRP

Mar 4 2024

In Philadelphia, account intelligence provider MRP has merged with b2b technology insights and lead generation firm CONTENTgine, to create an end-to-end provider for the entire b2b technology sales and marketing process, from demand generation to sales pipeline activations. More

J.D. Power Buy Gives it European Auto Platform

Mar 1 2024

US-based data firm J.D. Power has completed the acquisition of Autovista Group, which provides automotive data, analytics and industry insights in Europe and Australia, from asset management firm Hayfin Capital Management. Autovista CEO Lindsey Roberts becomes President of J.D. Power Europe. More

Comcast Launches Signal Authentication Service

Mar 1 2024

Comcast Advertising, the ad division of Comcast Cable, has launched a new solution called the Signal Authentication Service, which it says will improve the accuracy of cross-screen reach and frequency analysis. More

VideoAmp Links Solutions with VALID Technology

Mar 1 2024

US-based audience measurement company VideoAmp has unveiled a big data and technology 'engine' called VALID, which measures and targets cross-platform audiences and promises more efficient media spending, higher conversion rates and more accurate data for publishers. More

Senior Hire for Streaming Insights Firm PlumResearch

Mar 1 2024

Streaming data insights provider PlumResearch has appointed Jonathan Broughton as Research Director, tasked with advancing its analytics and insights capabilities in the entertainment industry. More

NIQ Creates Media Division, Hires Busignani to Lead It

Feb 29 2024

NIQ, the consumer intelligence company previously part of Nielsen and now combined with GfK, has launched a Global Media Division, which it says is 'designed to enhance the value advertisers derive from their marketing efforts' - and has appointed Lana Busignani to lead it. More

APL Media Integrates AI-Based Feedback Tool

Feb 29 2024

London-based APL Media is integrating the technology of US-based feedback software firm Social Asking, aiming to 'bring cutting-edge AI to audience engagement' and allow brands to understand their audience in real time. A new division of APL will serve as Social Asking's lead (UK) sales agent. More

IAB Seeks Standards for Retail Media Measurement

Feb 29 2024

Digital ads trade body IAB Europe has published a first set of European recommendation for metrics and measurement standards covering Retail Media digital advertising. More

New Jibunu Tool Aims to Smooth Research Processes

Feb 29 2024

Fitchburg, MA-based MR services and technology firm Jibunu has launched MR-LEAP, a solution designed to redefine efficiency in survey programming services. More

Affinitiv Hires CRO

Feb 29 2024

Automotive marketing and software solutions firm Affinitiv has appointed Andy Byrne as its new Chief Revenue Officer. More

Rakuten to Verify Singapore Panellists from National ID

Feb 29 2024

Rakuten Insight Global has announced the integration of Singpass, Singapore's national digital identity, as part of its proprietary panel verification process. More

Ipsos Launch Brings AI into Innovation Process

Feb 28 2024

Ipsos has launched InnoExplorer, which uses generative and analytical AI to help clients accelerate innovation cycles 'from months to days' and improve success rates. More

Healthcare Intelligence Acquisition for Veradigm

Feb 28 2024

Healthcare data and technology solutions company Veradigm has agreed to acquire healthcare modeling specialist ScienceIO, for around $140m in cash. More

Yabble Upgrades Synthetic Research Offer

Feb 28 2024

AI-based insights firm Yabble has updated its synthetic research tool Virtual Audiences, allowing users to upload and integrate their own proprietary datasets to tailor the personas of synthetic respondents to suit their business. More

LatAm Expansion for Data Firm Artefact

Feb 28 2024

Data transformation and marketing consultancy Artefact has opened new offices in Colombia and Mexico, after rapid growth for its Brazilian office. More

Obituary: the ASC's Mike Trotman

Feb 27 2024

Mike Trotman, We Work With Data co-founder and long-time ASC committee member who worked on some of the standards which have guided the technical side of the profession over the past twenty years, passed away at the end of January. More

Spanish Netflix Deal for Kantar Media

Feb 27 2024

Kantar Media is to provide Netflix with a cross-platform view of its performance in Spain, according to reports. The data will allow the streaming service to compare its audience with those for linear and on-demand networks and platforms. More

Funds for Natural Language Query Tool Myko

Feb 27 2024

Miami-based Myko, which allows sales and revenue teams to analyse their data and get rapid answers with simple text prompts, has raised $2.7m in seed capital, with which to reach new customers and expand its offering. More

InfoSum and Canvas Worldwide in Clean Room Partnership

Feb 27 2024

Data collaboration platform InfoSum has announced a partnership with independent media agency Canvas Worldwide, allowing the latter's clients to activate and enrich their first party data. More

OzTAM BVOD Data Added to Ipsos iris Aus Currency

Feb 26 2024

In a deal described as 'a world-first industry collaboration between media industry measurement bodies', OzTAM audience data for BVOD - the streaming and catch-up services offered by TV broadcasters - is to be integrated into Ipsos iris, the approved currency of IAB Australia. More

New Service Offers Forecasting Power for Smaller Firms

Feb 26 2024

Estonian AI-driven firm AdoptoMedia has launched a 'one-stop-shop' marketing and revenue forecasting service under the CheckMedia brand, promising to democratize 'analytical power and forecasting abilities for marketing planning previously only available to the world's biggest corporations'. More

Steinberg Joins Glimpse in Business Development Role

Feb 23 2024

GenAI-based consumer emotion and sentiment specialist Glimpse has appointed former Cint and Dynata researcher Mike Steinberg as Vice President of Business Development. More

Trio of Hires for Behavioral Science Firm BEESY

Feb 23 2024

New Jersey-based applied behavioral science insights agency has appointed Brian O'Hara as VP of Business Development, and Trisha Nagpal and Anushka Bhansali as Behavioral Associates. More

SheerID Launches Data Tools

Feb 23 2024

In Oregon, identity verification specialist SheerID has launched two new services: Marketing Hub, a curated marketplace of solutions to engage communities; and DataConnectors, which streams verified first-party consumer data into more than 400 martech solutions including CRM and CDP systems. More

Launch, Funds and CEO Hire for Belgium's iVisual

Feb 22 2024

In Antwerp, Belgium, design-tech company iVisual has launched AI-based branding and packaging intelligence technology which it says will 'transform the way companies develop branding and packaging'. The new firm has appointed Julie Dumoulin as its CEO. More

Flat Year in 'Challenging' Times for WPP

Feb 22 2024

WPP has reported preliminary results for the full year 2023, with revenue (less pass-through costs) of £11.86bn, up 0.9% on a like-for-like basis, and operating profit down more than 60% to £531m. More

Comscore Launches CCR Local Service

Feb 22 2024

Comscore has upgraded its Campaign Ratings (CCR) service to extend deduplicated audience measurement to the local market level, and says that for the first time CCR will integrate national and local linear TV, digital, streaming and social channels. More

Cross-Media Measurement 'First' for Innovid

Feb 22 2024

Cross-media ad delivery and measurement platform Innovid has announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns, allowing brands and agencies to 'understand, assess and compare' performance in detail and 'without bias' across all their media buys. More

AnalyticsIQ Adds NPIs to Improve Healthcare Targeting

Feb 22 2024

Atlanta, GA-based AnalyticsIQ has added to its range of healthcare solutions with the launch of an enriched National Provider Identifier (NPI) data offering, promising marketing and analytics teams deeper insights into healthcare providers (HCPs) as individuals, to improve targeting and engagement. More

Ipsos Returns to Strong Growth in Q4

Feb 21 2024

Ipsos has reported organic, constant currency revenue growth of 8.8% for the fourth quarter of 2023, and 3% for the full year, with operating profit stable at an all-time high of 13.1%. More

Former YouGov Sport Man Launches Sponsorship 'Lab'

Feb 21 2024

In Glasgow, Scotland, former RBS and YouGov Sport exec Bruce Cook has launched SponsorLab, a new sponsorship measurement tool for sponsors, agencies and rights holders. More

New Social Classification System for India

Feb 21 2024

The Market Research Society of India (MRSI) has launched a new Socio-Economic Classification System, ISEC, which it says is 'far more representative, stable and less volatile' than its predecessor, NCCS. More

Behaviorally Hires to Boost US Bus Dev Team

Feb 21 2024

Transaction data specialist Behaviorally has expanded its business development team in New York with the appointment of Director Peter Cloutier, and in Chicago where Shane Schultz joins as a Manager. More

Accenture to Acquire Bulgarian Analytics Firm GemSeek

Feb 20 2024

Business services behemoth Accenture has agreed to acquire CX analytics provider GemSeek, for an undisclosed sum. More

Bill Before Congress Would Shut Down ACS

Feb 20 2024

In Congress, New Jersey Republican representative Jeff Van Drew has introduced legislation which would close down the annual American Community Survey (ACS), which replaced the old decennial census long form in 2005 and is described as 'essential to the development of representative samples'. More

CallRail Adds Self-Reported Attribution Tools

Feb 20 2024

Atlanta-based call tracking, marketing and lead intelligence platform CallRail has added AI-driven, self-reported attribution capabilities to its CallRail Labs innovation program, promising visibility into the impact on sales of branding, word of mouth, social media and other channels. More

Partnership for Realeyes and Veritonic

Feb 20 2024

New York-based audio analytics and research platform Veritonic has partnered with computer vision and attention AI company Realeyes to launch the Audio Attention Report, putting data behind the untapped potential of radio and podcast audio advertising. More

Similarweb Ends Year in Profit as Revenue Climbs 13%

Feb 19 2024

Tel Aviv-based digital market intelligence company Similarweb has announced 2023 revenue up 13% to $218.0m, with adjusted operating loss slashed from $63.8m to just $4.8m, including a profit in the fourth quarter. More

New Veritonic Tool Measures Smaller Audio Campaigns

Feb 19 2024

In New York, audio analytics and research platform Veritonic has launched Brand Lift Pulse, an addition to its established Brand Lift solution which it says brings its data to those running campaigns of any size. More

DV Launches 'Tiers' System for MFA Content

Feb 19 2024

Digital media measurement and analytics firm DoubleVerify (DV) has enhanced its solutions for measuring and protecting clients against 'Made For Advertising' (MFA) content online, promising them the ability to 'optimize media investments, by carefully balancing brand protection and campaign scale'. More

Liz Landy Leaves Ipsos

Feb 16 2024

Longtime Ipsos exec and current Global Head of Audience Measurement Liz Landy is to leave the company at the end of this month. Daniel Wong-Chi-Man will step up to Lead the Audience Measurement Service Line globally, while Ipsos iris leader James Oates will add responsibility for the business in the UK. More

Dream Team Finds $14m for Attribution Firm Alembic

Feb 16 2024

In the US, enterprise marketing attribution platform Alembic has raised $14m in series A funding, which it will use to enhance its engineering capabilities, broaden its product range and accelerate client acquisition. Backers include Jeffrey Katzenberg and Joe Montana. More

Signal AI Buys Online Content Analyst Social 360

Feb 15 2024

Reputation and risk intelligence provider Signal AI has acquired Social 360, which monitors and analyses online comment influencing the reputation of clients around the globe. More

PRS IN VIVO Promotes for Behavioral Science Lead

Feb 15 2024

Packaging, NPD and shopper specialist PRS IN VIVO has appointed Richard Bordenave as global Chief Behavioral Officer. More

Nexstar Hires Platform Marketing & Intelligence Head

Feb 15 2024

In the US, broadcasting and publishing network Nexstar Media Group has appointed Stacey Lynn Schulman as its first EVP, Platform Marketing and Intelligence. More

Kantar and Realeyes in Anti-Fraud Partnership

Feb 15 2024

Kantar has announced a partnership with computer vision and attention measurement specialist Realeyes, integrating the latter's Verify identity recognition software into the former's anti-fraud software QubedAI. More

Event Ticketing, Data and Insights Firm Fixr Hires CRO

Feb 15 2024

FIXR, which provides audience insights and actionable data for event organisers worldwide, has appointed former Eventbrite VP Joel Crouch as Chief Revenue Officer. More

Glassbox Launches 'Voice of the Silent' CX Tool

Feb 14 2024

Glassbox, which provides data and insights on the digital experience for web and mobile applications, has launched a new solution called 'Voice of the Silent' (VoS). The firm says traditional VoC programs capture feedback from an average of only 4% of customers. More

EssenceMediacom Launches Data and Analytics Function

Feb 14 2024

GroupM's new data / audience planning agency EssenceMediacom has formed a dedicated data, technology and analytics function to 'deliver business solutions to clients in the post-cookie era'. Poorani Adewole transfers in from Mindshare to lead the unit as Chief of Data, Technology and Analytics. More

Funds for Workforce Analyst Sapience

Feb 14 2024

'Intelligent workforce insights' firm Sapience Analytics has received a 'large' amount of new growth funding for its platform, which informs managers about employee activity across their enterprise, promoting cost management and operational efficiency. More

TRP Partners for Cross-Media Consumption Insight Tools

Feb 13 2024

European consulting and digital services firm Sopra Steria has announced a partnership with media insights firm TRP Research to help broadcasters, advertisers and others understand the way television and VOD services are consumed across different devices and platforms by UK audiences. More

C-Suite Hires and Promotions for TalentNeuron

Feb 13 2024

Labor market analytics specialist TalentNeuron has revamped its leadership structure to handle 'accelerated growth and innovation'. Gabriel Pauliuc joins as CTO and Elin Thomasian as SVP of Strategy and Consulting, while recently appointed David Wilkins adds the role of Chief Product and Marketing Officer. More

TechTarget Partners with Software Review Site G2

Feb 13 2024

B2B purchase intent data specialist TechTarget has announced a partnership with software review and assessment site G2, to help B2B enterprise technology buyers through the purchase cycle. More

Dedicated Privacy Officer for Publisher Gannett

Feb 13 2024

Publisher Gannett / USA TODAY Network has appointed a dedicated Chief Data Privacy Officer, Marci Moss, with a remit to safeguard the information entrusted to its publications by clients, partners, users and employees. More

Canada's Rhetorik Buys British Firm 1 Stop Data

Feb 12 2024

Canada-based B2B data services company Rhetorik has announced the acquisition of 1 Stop Data Ltd, another B2B data business based in Wokingham, UK. More

BVA BDRC Wins UK's TV Audience 'Landscape Study'

Feb 12 2024

In the UK, audience measurement body Barb has awarded the contract for a new piece of research, the CFlight Landscape Study, to insights consultancy BVA BDRC. The work will help barb to estimate TV audience size and profile for various platforms and to understand the dynamics of household VOD consumption. More

Launch and Funds for Motif Analytics

Feb 12 2024

San Francisco-based start-up Motif Analytics has emerged from private beta to offer general availability for its analytics tool - and has secured $5.7m in seed funding. More

Fifty Plus Hires for Insight-based Ad Tech Firm LoopMe

Feb 12 2024

AI-based ad optimisation and measurement firm LoopMe has announced the recruitment of more than fifty new employees, growing its workforce by some 20%. This includes the appointments of Slava Taraskin as VP Business Development, and Adam Parker as VP of Corporate Development & Strategy More

ZoomInfo Launches AI-Powered 'Copilot'

Feb 12 2024

US-based B2B data and software firm ZoomInfo has launched Copilot, an AI-powered solution promising to bring its data together with a client company's first party CRM data and provide insights for use by salespeople. More

Kin + Carta Recommends New Acquisition Bid

Feb 9 2024

In the UK, digital transformation consultancy Kin + Carta has changed horses in its ongoing sale process, recommending that shareholders approve a new bid controlled by investment firm BC Partners, instead of earlier favoured offers from Apax Partners. More

Global Roll-Out for YouTube Measurement in Nielsen ONE

Feb 9 2024

Nielsen is expanding its Connected TV (CTV) measurement of YouTube ads into eleven additional global markets, including Germany, India, Japan and the UK. More

Upgrade for Retail Analytics Firm Intelligence Node

Feb 9 2024

In San Francisco, retail analytics solutions provider Intelligence Node is expanding its offer for retailer clients and third-party sellers, promising an enhanced online shopping experience with more information to support product selections and purchase decisions. More

Six Appointments for Fast-Growing UK Firm Potentia

Feb 9 2024

In London, year-old digital MR agency Potentia Insight has announced six new hires across its project management, information security and analytics divisions: Abubaker Omer, Steve Burton, Bill McDivitt, Vanessa Jackson, James Edwards and Shaun May. More

Kantar and Others Adopt Glow Sustainability Metric SRS

Feb 8 2024

Australian market research technology platform Glow is developing its sustainability metric the Social Responsibility Score (SRS) as a standardized, cross-industry initiative and says it is currently being integrated into the offerings of Kantar, PwC Australia and other research and advisory businesses. More

Audience Partnership for GWI and Dynata

Feb 8 2024

Consumer research platform GWI has partnered with Dynata to launch a solution called GWI Audience Activation, offering end-to-end marketing including segmentation, profiling, planning and activation, for pre-built or bespoke segments using the firms' global audience data. More

Medallia Unveils Personalisation and Agile MR Tools

Feb 7 2024

Customer and employee experience firm Medallia has announced four AI-based innovations - Ask Athena, Intelligent Summaries, Smart Response and Themes - geared to personalising customer and employee experience; and has launched a fully self-service MR tool, Medallia Agile Research. More

Change of CEO for Data Axle

Feb 7 2024

In Dallas, Texas, data-driven marketing and business intelligence solutions firm Data Axle - formerly Infogroup - has hired Andrew Frawley as its new CEO. He replaces Mike Iaccarino, who will remain as Chairman but dedicate himself to running a European-based direct marketing business. More

Circana Launches 'Engage' Retailer Data Solution

Feb 7 2024

Consumer behavioral data firm Circana has launched Liquid Data Engage, which allows retailers to manage market performance, category management, loyalty, supply chain, and retail media data assets in one solution, and identify opportunities for growth. More

On Device Hires to Boost Brand Lift Portfolio

Feb 7 2024

London-based brand measurement company On Device Research has appointed Gulshan Mahay in the new role of Account Director, in its commercial team in the UK. More

Funds for Business Metrics Firm dataroomHQ

Feb 7 2024

New York-based dataroomHQ, whose platform brings SaaS clients' operational metrics together for business analysis and forecasting, customer targeting and financial planning, has announced a $3.5m funding round. Funds will be used to bring the platform to market after two and a half years in development. More

Bliss Group Hires Co-Leader for Impact Practice

Feb 7 2024

In the US, insights-driven marketing communications agency The Bliss Group has appointed Emily Porro as SVP and co-leader of its Impact practice. More

Comscore Partners for Political Ad Targeting Offer

Feb 6 2024

With election year well underway, Comscore has announced an integration with political data provider TargetSmart, giving the latter's clients access to the former's granular media planning and evaluation data. More

Pre-Seed Funds for eCommerce Data Platform Octup

Feb 6 2024

Tel Aviv-based Octup, which provides an operational AI-driven ecommerce insights platform, has raised $4m in a Pre-Seed funding round, with which to roll out its end-to-end discovery platform for ecommerce, add talent and expand to new markets. More

New Regional Role for NIQ's Megan Treston

Feb 5 2024

Consumer intelligence provider NIQ has announced two key leadership changes in the Asia Pacific region. Pacific MD Megan Treston will transition to a regional role as APAC Consumer Panel Service (CPS) Product Lead, while recent arrival Pete Sheridan steps into her old role. More

Fast-Changing Tobii Reports Decline, Sets New Targets

Feb 5 2024

Sweden-based eye tracking and attention computing specialist Tobii has announced revenue of SEK 758m ($US 71.5m) for the full year 2023 - a decline in organic terms of 6%. The company has also completed its acquisition of vehicle interior sensing firm AutoSense, and announced new financial targets. More

Funds for Real Estate Market Intell Firm Audience Town

Feb 5 2024

Real estate consumer intelligence platform Audience Town has secured an unspecified amount of additional funding with which to continue expansion and development of its analytics platform. More

Semcasting Launches Voter Measurement Tool

Feb 5 2024

In the US, cookieless targeting and digital identity solutions firm Semcasting has launched RTVM, a tool offering political campaigns 'complete transparency' across platforms into which voters they have and have not 'reached' with which messages. More

IAS Debuts Facebook and Instagram Brand Safety Tool

Feb 5 2024

Media measurement and optimisation platform Integral Ad Science (IAS) has rolled out an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product, across Facebook and Instagram Feed and Reels. More

Consulting and CX Business Emtec becomes Bridgenext

Feb 5 2024

Digital consulting, marketing and tech business Emtec is unifying its businesses and rebranding as Bridgenext. Its services include data, analytics and AI, as well as the creation and measurement of digital experiences. More

Circana Restructures Commercial Organisation

Feb 2 2024

Consumer data giant Circana has announced changes to its commercial organisation including the appointment of former CPG sector President Jeremy Allen as Chief Commercial Officer. Tim Bush, currently President, General Merchandise, will retire by the end of the year after two decades at Circana and NPD. More

Nielsen Expands OOH Panel to Give '100% Coverage'

Feb 2 2024

In New York, Nielsen has announced it will expand coverage of its National TV out-of-home (OOH) panel this year, in order to 'fully represent all US TV households'. More

Databricks Buys NLP Query Specialist Einblick

Feb 2 2024

US-based big data and AI solutions firm Databricks has acquired natural language-based data collaboration platform Einblick More

Senior Marketing and Product Hires for Dynata

Feb 2 2024

First-party data provider Dynata has recently appointed long-time Toluna marketing leader Janice Caston as EVP of Marketing, and Rebecca Bello as VP Product. More

Nielsen Files Patent Lawsuit against VideoAmp

Feb 2 2024

Nielsen is suing rival TV audience measurement firm VideoAmp for alleged infringement of two recently-issued patents concerned with the correction of viewing data skewed by 'phantom' or 'zombie' viewing. More

Sodexo Seeking Analytics and CX Start-Ups

Feb 2 2024

Food, facilities and hospitality services provider Sodexo has announced the global launch of an Accelerator Programme with categories for entrepreneurs in data analytics and customer experience. More

Creativ Strategies Brings in AI Skills for New Division

Feb 1 2024

In California, full service marketing and PR firm Creativ Strategies has launched a new division called Creativ Insights, bringing together the marketing consultancy expertise of the parent firm with the skills and tech of data science firm talkAItive, whose founders Vibhu Bhan and Joe Lai join to lead the new unit. More

Merger for Experience Consultancy Bounteous

Feb 1 2024

In the US, innovation and experience consultancy Bounteous is to merge with digital engineering, data and AI services provider Accolite Digital, creating a new end-to-end digital transformation services consultancy with a focus on 'co-innovation'. More

PatientPoint Gets MRC Accreditation First

Feb 1 2024

In the US, the Media Rating Council (MRC) has awarded accreditation for the first time to a service offering Point of Care (POC) advertising measurement. The award to PatientPoint refers specifically to metrics in its Digital Campaign Report, for its legacy network footprint. More

Former Deutsche Bank CEO Invests in Zeotap

Feb 1 2024

Berlin, Germany-based enterprise customer data solutions provider Zeotap has appointed former Deutsche Bank Group CEO Western Europe Frank Krings as a Strategic Advisor, supporting its growth in the EU banking, insurance and asset management industry. Krings has also invested in the company. More

Zappi Hires and Promotes for Senior Team

Jan 31 2024

Agile and automated market research platform Zappi has appointed Nataly Kelly as Chief Marketing Officer and promoted Babita Earle from EVP of Global Enterprise Partnerships to International MD. The firm also recently hired Melissa Clucas as CFO. More

Comscore Gets Patent for Real-Time Livestream Tech

Jan 31 2024

Comscore's audience and content targeting solutions division Proximic has been awarded a patent for its livestream contextual intelligence technology, which it says will help publishers monetize their livestream video inventory and increase advertiser confidence in buying it. More

TAPE Brand Goes as Mediametrie Merges Units

Jan 30 2024

French audience metrics company Médiamétrie has announced that its UK subsidiary TAPE Consultancy will be rebranded to operate as part of Glance, its international division. More

C-Suite Appointments for Harte Hanks

Jan 30 2024

In the US. customer experience company Harte Hanks has made permanent the previously Interim CFO role of David Garrison, and appointed David Fisher as Chief Transformation Officer. More

Pureprofile Reports on Strong Half Year

Jan 30 2024

Australia-based insights and data business Pureprofile has announced revenue up 8% to $AUD 24m for the half year ended 31st December, and EBITDA of $AUD 2.4m, up 6% or 21% on a like-for-like basis. More

Australian Ad Agency Kaimera Appoints Data Chief

Jan 30 2024

Australian independent media agency Kaimera has appointed former GroupM exec Brett Camilleri as its first Chief Data Officer. More

ISBA's Origin On Track as Six More Advertisers Join

Jan 29 2024

Origin, a cross-media measurement initiative led by the UK's advertising trade group ISBA has added six more advertiser stakeholders, and says its platform is now 'up and running'. More

InfoSum in Data Matching Partnership

Jan 29 2024

In New York, data collaboration platform InfoSum has inked a deal with DIRECTV Advertising, to create a first party data-matching solution for advertisers. More

Funds for Analytics Automation Firm TextQL

Jan 29 2024

In San Francisco, generative AI-powered data discovery and analytics tools firm TextQL has raised $4.1m in pre-seed and seed funding, with which to expand its team working on data engineering and language model training. More

Data Quality Platform Anomalo Secures $33m

Jan 29 2024

Palo Alto, CA-based data quality platform Anomalo has raised $33m in a funding round, earmarked for further development of its platform and for recruiting in both engineering and go-to-market functions. More

datafuelX Adds MRI-Simmons Demographics to TV Data

Jan 26 2024

Cross-platform viewing analytics company datafuelX has partnered with US consumer insights veteran MRI-Simmons, to enhance the former's device-level TV viewing data sets with the latter's demographic attributes. More

WPP Merges Hill & Knowlton with BCW

Jan 26 2024

In an apparent volte face after refreshing and reinforcing the brand of its communications agency Hill & Knowlton as recently as November, WPP has announced the company will be merged with the group's other major PR firm BCW, with the combined entity renamed Burson. More

Funds for Social Media Video Analyst Viral Moment

Jan 26 2024

Menlo park, California-based social media video insights and analytics provider ViralMoment has secured $2.5m in a seed round of investment, with which to widen the scope of its video-reading AI. More

MNTN Partnership Doubles Down on CTV Analytics

Jan 26 2024

In the US, Connected TV ad management and measurement solution MNTN has announced a full integration with marketing analytics platform Rockerbox, promising clients enhanced cross-device measurement and accurate attribution of MNTN's proprietary Verified Visits and business outcomes. More

Funds for Key Data Extraction Specialist Heex

Jan 26 2024

Paris-based Heex Technologies has raised EUR 6 million in a second round of funding, to continue development of its Smart Data platform, including expansion of its technical team, sales team and product offering. More

Nebu and Survox Names Go as Enghouse Launches New Unit

Jan 25 2024

Software business Enghouse Systems has combined features from its Nebu and Survox products and rebranded them as Enghouse Insights. More

Former Ipsos NA CEO Larini Joins MINT

Jan 25 2024

Former Ipsos and Gartner senior exec Lorenzo Larini has joined Advertising Resource Management (ARM) software firm MINT, headquartered in Milan, as Global CEO. He replaces founder Andrea Pezzi, who moves to a new role as Chairman. More

New Head of Product for B2B Data Firm Rhetorik

Jan 25 2024

B2B data services company Rhetorik Ltd has appointed former Equifax and Dun & Bradstreet exec Jim Longo as its new Head of Product. More

Research Partnership Launches Alzheimer's Tracker

Jan 25 2024

Healthcare specialist Research Partnership has launched a new Alzheimer's Disease tracker in Germany, Japan and the US, as part of of its syndicated Therapy Watch series. The firm plans to expand the service to other key European markets this year. More

Funds for Personal Data Marketplace Masa

Jan 24 2024

US-based decentralized data marketplace Masa Network has secured $5.4m in Seed funding, to pursue its goal of 'a fair data economy where you own and profit from your personal data'. More

Behaviorally Unveils Packaging Insight Platform GLADYS

Jan 24 2024

Purchase transaction insight provider Behaviorally has announced the launch of GLADYS, a platform collating and analysing data extracted from the moment of purchase to give clients real-time insights to launch effective packaging designs. More

Merkle Launches Dedicated UK&I Salesforce Practice

Jan 24 2024

In London, data-driven CXM company Merkle has launched a dedicated UK and Ireland Salesforce practice, promising clients the tools to optimise their use of data to enhance the customer experience. More

Launch of Pulsar SEARCH Instant News Discovery Tool

Jan 23 2024

Audience intelligence platform Pulsar has launched a product called SEARCH, promising instant, search engine-style discovery of news coverage on any topic, across media types and languages. More

C-Suite Hire and Promotion for DoubleVerify

Jan 23 2024

Digital media measurement company DoubleVerify (DV) has promoted Jack Smith to Chief Innovation Officer, and brought in Alex Valle to fill Smith's previous role as Chief Product Officer. More

Senior DACH Promotions for ISC-CX

Jan 23 2024

Swiss-German-based Customer Experience Management consultancy ISC-CX has promoted Adino Baumann to serve as its authorized representative in Germany, and Sandra Nippraschk to the role of Country Operations Manager for DACH. More

Cynozure Hires Data Literacy and Culture Lead

Jan 23 2024

Data and analytics strategy consultancy Cynozure has appointed Louise Hutchins to head up the development of its literacy and culture change services, for clients wanting to make the most of data and of AI. More

S4 Revenue Down in 'Difficult Year'

Jan 22 2024

Sir Martin Sorrell's digital marketing group S4 Capital has issued a trading update following a 'difficult year' in which revenue declined around 4%, and says it does not expect any improvement in macro-economic conditions this year. More

Partnership, Integration for Horizon and Bolt Insights

Jan 22 2024

Mainz, Germany-based consumer insights and research tech firm Horizon has partnered with London's Bolt Insight, promising to provide clients with 'dynamic, conversational and behavior-driven consumer data in the pre-market phase'. More

Razorfish Promotes for C-Suite Analytics Role

Jan 19 2024

Veteran digital marketing firm Razorfish, a subsidiary of Publicis, has promoted Sisi Zhang to serve as its Chief Data and Analytics Officer, and hired Matt Lefever as COO. More

New Chief Scientist for Ad Tech Firm Simulmedia

Jan 19 2024

Data-driven TV advertising solutions firm Simulmedia, headquartered in New York, has appointed Ken Rona as its new Chief Scientist. More

Funds for Privacy-Safe Web Tracker Safary

Jan 19 2024

In San Francisco, marketing attribution platform Safary has secured $2.4m in a seed round of funding, to help it develop its 'web3 alternative to Google Analytics' and build its team. More

Upgrade for Research Platform iMotions

Jan 19 2024

Denmark-based behaviour analytics software firm iMotions has launched version 10 of its platform, promising 'deeper research possibilities with enhancements for setting up, building and managing studies and study design'. More

Nextiva Acquisition Aims to 'Democratize CX Tech'

Jan 19 2024

Unified CX platform provider Nextiva has announced the acquisition of contact center software firm Thrio, promising to bring sophisticated CX technology to all sizes of business. Terms of the deal were not disclosed. More

YouGov Promotes for Key CCO Role in New Structure

Jan 18 2024

MR and analytics group YouGov has promoted Tom Fisher to Chief Commercial Officer (CCO), aiming to deepen its relationships with blue-chip clients. More

Nielsen Hires Global Comms Chief

Jan 18 2024

Media measurement and ad currency giant Nielsen has appointed former Buzzfeed exec Carole Robinson as Chief Communications Officer. More

Mavrck Brand Dropped by Merged Social Media Firms

Jan 18 2024

Nearly two years after US-based Mavrck bought fellow social media marketing company Later, the two companies have united under the acquired firm's brand name. More

LiveRamp Buys Clean Room Specialist Habu

Jan 18 2024

Data sharing and activation platform LiveRamp has agreed to acquire clean room software provider Habu, for cash and stock totalling around $200m. LiveRamp says the deal will 'unlock powerful measurement and analytics use cases' as well as more generally enhancing its collaboration offer. More

NIQ Partners for Post-Cookie Targeting Offer

Jan 18 2024

Consumer intelligence specialist NIQ has announced a deal with TruAudience, the marketing solutions division of global information and insights company TransUnion, combining FMCG purchase data with identity graph software to offer robust audience modelling. More

Senior APAC Appointments for Dynata

Jan 18 2024

Dynata has appointed three senior directors: Derek Brown as VP Australia and New Zealand, based in Sydney; Michael Fegan as VP North Asia, based in Hong Kong; and Russell Carter as Country Manager in Singapore. More

The Numbers Lab Becomes Firefish Data

Jan 18 2024

London-based Firefish Group has rebranded its quant and data analytics business the numbers lab as 'Firefish Data', reflecting its evolution into an agency delivering 'fully connected, integrated and agile human insights consulting, driven by AI, connected data and new technologies'. More

NIQ Partners with Databricks for Retail Solutions

Jan 17 2024

Consumer intelligence provider NIQ has joined forces with Databricks to develop a Supply Chain Solution for retail clients, combining the latter's Data Intelligence Platform with the former's Connect / Discover platform to promise more accurate demand forecasting and better personalization. More

Food and Beverage Specialist FIS Buys Cambridge MR

Jan 16 2024

UK-based food and beverage insights specialist FIS Group has announced the acquisition of Cambridge Market Research, including its Foodfax grocery product assessment database. More

Promotions Across Five Offices for Verve

Jan 16 2024

Insight and communities firm Verve has announced eighteen promotions across its locations in London, Manchester, Sydney, Iasi (Romania) and Johannesburg, including the appointment of Kim Howard as Semiotics Research Director. More

DiffusionData Hires CFO

Jan 16 2024

In California, real-time data streaming and messaging solutions firm DiffusionData has appointed Andy Peet as CFO. More

New FlexMR Product Rounds Out Analysis Suite

Jan 16 2024

UK-based FlexMR has launched an integrated generative AI-based text analysis tool called TextMR, within its InsightHub research platform. More

Ipsos Buys Analytics Firm Jarmany

Jan 15 2024

Ipsos has acquired analytics and data visualization company Jarmany, which is based in Kingston-upon-Thames, UK. More

Acxiom CEO Steps Down for NfP Role

Jan 15 2024

Marcoms group Interpublic has announced that Chad Engelgau, CEO of its data and marketing services company Acxiom, will leave at the end of this month, after a total of seventeen years with the company, to pursue an opportunity in the non-profit sector. A search for his successor is underway. More

Salesforce Unveils Insight and Personalization Tools

Jan 15 2024

CRM software giant Salesforce has announced a series of new data and AI-powered tools designed to enhance shopper experience by giving merchandisers and marketers a real-time understanding of customer behavior and preferences. The solutions are based on the firm's Einstein 1 Platform. More

Typeface Offers GenAI Integration with Microsoft

Jan 15 2024

In San Francisco, AI-based personalized content creation specialist Typeface has announced an integration with Microsoft's Dynamics 365 Customer Insights platform, which it says will reduce the complexities of end-to-end campaign management and enhance ROI. More

iSpot Adds Streaming Metrics and Dashboard

Jan 12 2024

In the US, TV measurement company iSpot has launched a dedicated streaming measurement offering, with metrics for tracking audience consumption of CTV advertising, as part of its Unified Measurement platform. More

GroupM Adds Google Behavioral Data to Choreograph

Jan 12 2024

GroupM, WPP's media investment group, has announced it will integrate behavioral data into its Choreograph insights platform via Google's Audience Insights API. More

Bilendi & respondi's BARI Gets Moderator Skills

Jan 12 2024

European data collection and research tech firm Bilendi & respondi has enhanced its Discuss multi-channel research platform, adding moderation skills for its AI research assistant 'BARI'. More

PSB Hires Advanced Analytics Leader

Jan 12 2024

In Washington, DC, WPP-owned research and analytics consultancy PSB Insights has appointed former Phoenix Marketing International VP Dr. Qi Jiang as Vice President of Advanced Analytics. More

Informa Buys TechTarget, Merges Units for New Firm

Jan 11 2024

UK-based b2b services group Informa Plc is combining part of its business with US-based b2b purchase intent specialist TechTarget to create a new company in which Informa will hold a majority stake. The British firm will also pay $350m in cash. More

Funds for British ID-less Targeting Firm NumberEight

Jan 11 2024

British-based behavioural intelligence platform NumberEight, which provides privacy-focused solutions for advertising, has secured $2.7m in Pre-Series A funding. The money will be used to drive commercial growth, enhance product development and expand in the US. More

Trace3 Buys to Boost Data and Analytics Business

Jan 11 2024

Irvine, CA-based tech services firm Trace3 has acquired Midwest consulting and analytics company Tail Wind Informatics, based in Minnetonka, MN, for an undisclosed sum. More

WPP 'Discussing Sale of Kantar Minority Stake'

Jan 10 2024

WPP is examining a possible sale of its remaining stake in Kantar, according to sources quoted by Bloomberg. More

Simulmedia Names CEO as Founder Takes Development Role

Jan 10 2024

Video campaign delivery and analysis firm Simulmedia has reinforced its top management with a new structure. Founder and CEO Dave Morgan moves to the role of Executive Chairman, while COO Jon Werther becomes CEO, with greater oversight of operations and day-to-day direction. More

InfoSum Promises Secure Data Outside the Clean Room

Jan 10 2024

Data collaboration platform InfoSum has launched a new solution called Private Path, aiming to help client organizations securely maximize the value of first-party data outside the clean room environment. More

Marlabs Buy Boosts Analytics Expertise

Jan 10 2024

Piscataway, NJ digital solutions company Marlabs has acquired Indianapolis-based Onebridge, accelerating its growth in AI and data analytics space. More

Kantar's Ryan Joins Data Platform SCUBA as CPO

Jan 10 2024

Former Kantar Chief Data Officer Marc Ryan has joined New York-based SCUBA Analytics in the role of Chief Product Officer. More

YouGov Completes EUR 315m Buy of GfK Euro Panels

Jan 9 2024

GfK has completed the sale of its European Consumer Panel Services business (CPS GfK) to YouGov, a divestment required under competition law as part of the German-based global group's merger with retail data giant NIQ. The deal has been valued at around EUR 315m. More

YouGov Buys Chicago's KnowledgeHound

Jan 9 2024

YouGov has paid an undisclosed sum for US-based survey data management solution KnowledgeHound. More

New Marketplace Offers Prosper Data in Smaller Chunks

Jan 9 2024

In Worthington, Ohio, consumer data and insights provider Prosper Insights & Analytics has announced a partnership with business data monetization platform DataPostie, which will make smaller bundles of Prosper's data available on demand via a Consumer Insights Marketplace. More

Twilio CEO Steps Down, New CEO and Chair Appointed

Jan 9 2024

Customer engagement platform Twilio has appointed a new Chief Executive. Co-founder Jeff Lawson is stepping down from the role and from the Board, and Khozema Shipchandler, formerly President of the Twilio Communications division, succeeds him in both capacities. More

Former TVSquared Leader Kinsella Joins Extreme Reach

Jan 9 2024

Marketing decision-making platform Extreme Reach has appointed former TVSquared President Jo Kinsella as Global President of its storytelling platform SourceXR - simultaneously rebranding to 'XR'. More

Funds for Energy and Freight Data Specialist Vortexa

Jan 9 2024

Vortexa, a London-based real-time analytics platform for global energy and freight markets, has completed a $34m Series C funding round, more than doubling investment to date. Funds will help accelerate international expansion and tech development, and enhance services for clients and partners. More

Partnership for HyphaMetrics and SambaTV

Jan 8 2024

Audience data and omniscreen measurement tech firm SambaTV has announced a partnership with independent cross-media dataset HyphaMetrics, combining data from the former's opted-in devices and the latter's panel. More

Delineate Promotes for COO Role and Hires New CTO

Jan 8 2024

Real-time brand tracking and campaign evaluation firm Delineate has appointed former Publicis Sapient exec James Betteley ('JB') as its new Chief Technology Officer. Former CTO James Stewart transitions to a newly created Chief Operating Officer role. More

Kantar Looking to Sell Media Division?

Jan 5 2024

Kantar Media may be up for sale in 2024 for 'as much as £1bn', according to reports on Sky News. More

Senior Changes and Job Cuts at VideoAmp

Jan 5 2024

Founder Ross McCray is stepping down as CEO of VideoAmp, with former Discovery and Fox exec Peter Liguori joining as Executive Chairman and ex-Nielsen man Peter Bradbury as Chief Commercial and Growth Officer. The company will also cut almost 20% of its staff, according to reports. More

ISG Appoints Hall to Lead New AI Advisory Offer

Jan 5 2024

US-based research and advisory firm Information Services Group (ISG) has launched a suite of advisory services to help clients with the adoption of AI at scale; and has appointed company President Steve Hall as its first Chief AI Officer. More

New Partners Tap Experian's Identity Graph

Jan 5 2024

Consumer data giant Experian has announced new partnerships with media marketplace Sonobi and first party commerce data firm Attain. More

Belgian Buy for OOH Specialist Billups

Jan 4 2024

New York-based Out-of-Home (OOH) ad services agency Billups, which offers a patented media analytics and measurement platform, is acquiring Brussels-based independent OOH agency Outsight. More

Mediametrie to Track Cross-Screen and OOH Viewing

Jan 4 2024

French TV measurement company Médiamétrie has expanded its services to measure viewing across four screens as well as Out-of-Home, as of this month. More

IAS Rolls Out 'Quality Attention' Measure

Jan 4 2024

In London, media measurement and optimisation platform Integral Ad Science (IAS) has rolled out Quality Attention, a new product combining media quality, eye tracking and machine learning. The firm says the resulting transparent metrics will help advertisers increase ROI and boost conversions. More

Funds for AI Search and Research Tool Perplexity

Jan 4 2024

San Francisco-based conversational search firm Perplexity has raised $73.6m in a Series B round of funding, valuing it at around $520m. money will be used to expand operations and business reach. More

Power Digital Buys 'Growth Experimentation' Firm

Jan 3 2024

In the US, growth marketing firm Power Digital has announced the acquisition of Endrock Growth and Analytics, which has offices in the US and in South America and focuses on Conversion Rate Optimization (CRO), data analytics and science-based 'growth experimentation'. More

RealityMine Promotes for New Chief AI Officer Role

Jan 3 2024

Manchester, UK-based RealityMine, which monitors consumer use of digital devices for behavioural insights, has promoted Graham Dean to serve as its first Chief AI Officer and Ewan Leith to replace him as Chief Technology Officer. More

Accenture Buys Data-Driven Consultancy Redkite

Jan 3 2024

Business Services colossus Accenture has acquired Redkite, a UK-based consultancy helping clients exploit data-driven intelligence and AI to improve business performance. Terms were not disclosed. More

Expansion Funds for Location Data Firm PolicyMap

Jan 3 2024

In Philadelphia, geographic data platform PolicyMap has closed a $3m Series A round, for investment in new sales and marketing expertise to expand its core customer use cases. More

Investors to Take Alteryx Private after $4.4bn Buy

Dec 19 2023

In California, analytics automation firm Alteryx has agreed to be acquired by two private equity firms, Clearlake Capital Group and Insight Partners, in a transaction valued at $4.4bn including debt. More

IBM Buys Data Platforms from Software AG

Dec 19 2023

IBM has agreed to acquire two data management and integration platforms from Software AG, for EUR 2.13bn in cash. StreamSets is a cloud-native DataOps and data ingestion platform, while webMethods focuses on data integration and API management. More

Streaming Measurement Partnership for EDO and FuboTV

Dec 19 2023

In the US, TV ad measurement company EDO and sports-first live TV streaming platform Fubo have announced a partnership to measure consumer behavior across Fubo's premium sports, news and entertainment content. More

Snowflake Buys Clean Room Specialist Samooha

Dec 19 2023

Snowflake, whose Data Cloud and Marketplace allow companies to collaborate in building data applications, has acquired clean room solutions provider Samooha. More

Funds for Analyst Firm Meltwater

Dec 18 2023

Social media intelligence and analytics group Meltwater will benefit from a $65m investment from Norwegian private equity firm Verdane, which takes an 11% stake in the company as a result - valuing Meltwater at around $592m. More

Comscore Agrees Stock Split for Nasdaq Compliance

Dec 18 2023

Digital measurement veteran Comscore is to proceed with a 1-for-20 reverse split of its issued and outstanding common stock, from this Wednesday, December 20th. The split is required because Comscore's share price has remained below Nasdaq's minimum $1 requirement. More

Stagwell Appoints First CEO for Marketing Cloud

Dec 15 2023

Marcoms group Stagwell has promoted Elspeth Rollert to become the first CEO of its Stagwell Marketing Cloud (SMC) division. She was previously its CMO. More

PublicRelay Hires COO and SVP Insights

Dec 15 2023

Communications analytics and insights firm PublicRelay has appointed Anu George as COO and Ryan Smith as Senior Vice President of Insights. More

SourseAI Gets Funds, Looks to Europe for Expansion

Dec 15 2023

Sydney, Australia-based decision intelligence platform SourseAI has raised $AUD 3m in funding, earmarked for development of its AI platform for telcos, and recruitment for its UK team and Australia-based R&D team. More

Funds for Datalogz to Tackle 'BI Sprawl'

Dec 15 2023

New York-based firm Datalogz has secured $5m in funding, which it will use to scale up its operations in response to 'staggering' demand from major corporations. More

NIQ Taps M&A Talent for New Innovation Labs

Dec 14 2023

Consumer data and analytics firm NIQ has announced the launch of NIQ Labs, an innovation center which it says will 'harness the collective power of top-tier talent and capabilities acquired through strategic M&As'. More

Funds for AI-based 'Marketing Co-pilot' Arcane

Dec 14 2023

London-based Arcane, which provides an AI 'co-pilot for modern marketers', has announced $5m in seed funding, which it will use to grow its engineering and data teams, and to enhance its platform's AI functionality. More

CTV Measurement Company EDO Partners with Experian

Dec 14 2023

TV ad measurement company EDO is to enrich its CTV ad outcomes data via a partnership with Experian, whose demographic attributes data will allow more granular measurement across the major TV platforms and manufacturers. More

CX Firm Great State Appoints Joint MDs

Dec 14 2023

London-based digital customer experience agency Great State has promoted Jinny Mitchell-Kent and David Chandler to serve as Joint Managing Directors, effective immediately. They replace and will report to Stuart Avery who steps back into the role of Non-Executive Chairman. More

Kin + Carta Hires BusDev Leader

Dec 14 2023

Digital transformation consultancy Kin + Carta has hired Nick Curran as Director of Business Development, charged with driving expansion of the firm's offer for financial services organisations into new regions. More

Mel Crowther, 1962-2023

Dec 13 2023

DRNO's News Editor of seventeen years Mel Crowther passed away last week after a battle with cancer. Mel has been a wonderful colleague and the driving force in making this publication what it is today, as well as a well-loved figure in the industry, and I'm sorry I know her loss will come as a shock to a lot of you. More

Tobii Targets In-Car Sensor Market with AutoSense Buy

Dec 13 2023

Stockholm, Sweden-based eye tracking and attention computing pioneer Tobii has agreed to acquire FotoNation from audio, imaging and computing technology products firm Xperi, for a minimum consideration of $US 45m. The buy includes in-vehicle monitoring systems AutoSense and adds c.250 full-time staff. More

Big Village Launches Audience Intelligence Platform

Dec 13 2023

Consumer insights firm Big Village has launched a platform called Audience Intelligence, promising to help clients understand, target and evaluate consumer and b2b segments. More

Former NPD Group Leaders Join QualSights Board

Dec 13 2023

In Chicago, fast-growing agency QualSights has appointed Tod Johnson and Karyn Schoenbart to its Board of Directors. More

MikMak Partners with Circana

Dec 12 2023

In New York, commerce intelligence platform MikMak has announced a product upgrade and a partnership with consumer data giant Circana, promising clients data on off-line sales lift from digital marketing, along with help preventing cart abandonment and converting shoppers. More

DiffusionData Promotes for COO Role

Dec 12 2023

Real-time data streaming and messaging solutions firm DiffusionData has promoted Neil Seymour, formerly Head of Engineering, to serve as its COO. More

Funds for Automated B2B Insights Firm Signum.AI

Dec 12 2023

In the US Signum.AI, which provides tools for automating B2B customer research, has closed an unspecified Seed round of funding. The money will be used to support growth including market expansion and technology development. More

Near Intelligence in Chapter 11 Nine Months after Listing

Dec 11 2023

In Pasadena, California, behavioral and location insights specialist Near Intelligence, Inc. has announced it has entered Chapter 11 proceedings in a US Bankruptcy Court, which will supervise the attempted sale of its assets. More

Nielsen Aus Debuts eTAM VOZ VSB Reporting Platform

Dec 11 2023

In Australia, Nielsen has rolled out a reporting platform for the country's new 'VOZ' cross-media audience measurement solution, based on the company's established eTAM software. More

Sprinklr Continues Rapid Revenue Growth

Dec 11 2023

Unified CX management platform Sprinklr has reported continuing strong growth, in financial reporting for the third quarter. Revenue rose 18% to $186.3m. More

Funds for Consumer Goods Insight Platform Yogi

Dec 8 2023

New York-based CPG industry customer insight platform Yogi has announced a $10m Series A round of funding, with which to accelerate growth including product development and the expansion of client support. More

'Breakthrough' Upgrades for Canvs AI Analysis Features

Dec 8 2023

In the US, text analysis specialist Canvs AI has announced product upgrades for its thematic summarizing, AI Story Assist co-pilot and topic monitoring tools which it says will 'deepen consumer empathy, unlock data-driven storytelling, and boost research productivity and happiness'. More

Snowplow Launches Digital Analytics App

Dec 8 2023

Boston, US-based customer data collection and modeling specialist Snowplow has launched an app called Snowplow Digital Analytics, promising to accelerate insights for marketing teams and cut development costs and time for data teams. More

Kruse Returns as Gallup General Counsel

Dec 8 2023

Research and advisory firm Gallup has reappointed William Kruse as its General Counsel, after nearly five years away from the company working as Deputy General Counsel for CFA Institute. More

Wavemaker UK Hires Data and Technology Chief

Dec 8 2023

WPP's consumer data specialist Wavemaker has appointed Irin Rahman as Chief Data and Technology Officer in the UK. More

$10m for Video 'Moments' Analytics Firm Qortex

Dec 8 2023

Qortex, a New York firm providing Intelligent Video Analytics (IVA) has raised $10m in funding, with which to expand its headcount and technology, and launch in new vertical markets. More

GWI Appoints Tech Leader

Dec 7 2023

Consumer research platform GWI has appointed former OAG tech leader Nick Dearden as CTO, based in its UK headquarters in London. More

Apax Improves Offer for Kin + Carta Shares

Dec 7 2023

UK-based digital transformation consultancy Kin + Carta has received an increased and final offer from the Apax Partners company due to acquire it, equivalent to 120p per share, and has recommended its acceptance. More

Discuss Uncorks More Powerful Genie

Dec 7 2023

US-based tech insight provider Discuss has enhanced its capabilities for scaling qual research with the latest release of its People Experience Platform, featuring expanded 'Genie' generative AI tools and advanced global asynchronous research features. More

Alteryx Invests in Fellow Analytics Firm Bigeye

Dec 7 2023

NYC-based data observability platform Bigeye has announced a strategic investment from analytics cloud provider Alteryx, to help strengthen its platform and global reach. More

AppsFlyer Buys Marketing Optimization and Alerts Firm

Dec 6 2023

Marketing measurement, attribution and analytics provider AppsFlyer has acquired oolo, a user acquisition and monetization decision-making platform. More

ThinkAnalytics Appoints Worldwide CEO

Dec 6 2023

In the US ThinkAnalytics, which provides TV content discovery, viewer data insights and cross-platform ad targeting services, has appointed former Cisco and AWS exec Marc Aldrich as Worldwide CEO, starting in the new year. More

Medallia Hires EMEA and APAC Commercial Leader

Dec 6 2023

Customer and employee experience solutions provider Medallia has appointed Nick Martin as SVP International. More

Dashboard Launches for Transaction Processor Cantaloupe

Dec 6 2023

US-based self-service commerce solutions provides Cantaloupe Inc. has released two new analytics tools as part of its Seed Pro software platform: Seed Analytics and Seed Intelligence. More

New Funding and Huge Valuation for VAST Data

Dec 6 2023

AI data platform company VAST Data has secured $118m in Series E Funding, valuing the company at $9.1bn. The money will help it expand in Asia Pacific, the Middle East and Europe, and support its mission to put data 'at the center of how systems think, react and discover'. More

NIQ Promotes for NA President Role as Danubio Retires

Dec 5 2023

Consumer analytics and market intelligence provider NIQ has promoted Elizabeth Buchanan to serve as President of its North American business, based in Chicago. She replaces Jeanne Danubio, who is retiring after 38 years with the business. More

Gracenote Launches Nexus Auto Data Platform

Dec 5 2023

Nielsen-owned entertainment data business Gracenote is launching an automotive data platform, giving easy access to its entertainment datasets for manufacturers looking to optimise in-car media experiences. More

Trio of Senior Hires for TalentNeuron

Dec 5 2023

In New York, former Gartner subsidiary TalentNeuron has appointed Bijoy Verghese as CFO, Jason Roberts as COO and David Wilkins as VP of Marketing. More

Annalect Hires Client Solutions Chief

Dec 5 2023

Omnicom-owned data and analytics firm Annalect has appointed former IBM and Accenture Song exec Lauren Walker as Chief Client Solutions Officer. More

UK Acquisition Combines CX Specialists

Dec 5 2023

In Manchester, UK, customer experience tech news and insights provider CX Today has announced the acquisition of community and content platform MyCustomer, for an undisclosed sum. More

Savanta Buys Shopper Specialist Explorer Research

Dec 4 2023

Savanta has announced the acquisition of North American-based shopper insights agency Explorer Research. More

New Barb Contracts Promise Faster and Richer Reporting

Dec 4 2023

UK ad currency provider Barb has awarded three contracts for audience measurement services: MetaBroadcast retains the metadata contract and adds the provision of interim overnight programme logs, while Clearcast will provide interim overnight commercial spot logs. More

Consumer Orbit Launches Political Segmentation Tool

Dec 4 2023

In Kansas City, MO, consumer behavior analyst Consumer Orbit has launched a platform called Political Orbits, to help political planners and buyers, station sellers and political consultancies to target campaigns on local linear TV and digital media. More

Morning Consult Names CFO

Dec 1 2023

In Washington DC, decision intelligence company Morning Consult has hired Noah Rosenberg as Chief Financial Officer, responsible for the company's financial, HR and operations functions. More

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