US-based footfall analyst ShopperTrak has acquired retail data and analytics firm RapidBlue Solutions Oy, based in Helsinki. More
Finnish off-line shopper analytics company RapidBlue Solutions has announced an app providing its analytics direct to mobiles. Mobile Retail Store Analytics promises store owners and managers the ability to collect data and view analysis without the need for extra in-store hardware. More
Helsinki, Finland-based RapidBlue Solutions has announced a new metric, 'Gross Shopping Hours' (GSH), which it says is based on the discovery of 'a significant relationship between the brick-and-mortar shopping behaviour of shoppers and retail sales.' More
Finnish shopper and visitor analytics specialist RapidBlue Solutions has launched a new product which converts existing location data collected and owned by cell phone networks, WiFi-operators and others into metrics on consumer movements and actions. More
Finnish shopper and visitor analytics specialist RapidBlue Solutions has launched a 3D visualisation tool for mapping shopper movements, to enable retailers to understand the performance of their retail space across different floors and trading areas. More
Helsinki-based RapidBlue Solutions has launched a point-of-sale (POS) integrated version of its Shopper Analytics solution, to enable retailers to analyze those shopping trips which do not lead to sales. More
Finnish shopper and visitor analytics specialist RapidBlue Solutions has been granted an EU-wide patent for profiling consumers based on their historical and current movements, gathered anonymously using radio frequency technologies. More
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