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Macromill Hires Chief HR Officer and COO

Consumer insights specialist Macromill has appointed Shinichiro Oka as Chief Human Resources Officer, based in Tokyo, while Mark Sidell joins the firm as Chief Operating Officer, based in the United States. More

Appointment: Macromill Strikes Emerging Markets Mobile Deal

Online insights and analytics specialist Macromill-MetrixLab has agreed a joint venture with emerging markets-focused mobile marketing firm TTC Mobile, bringing the latter's panels into the former's sample ecosystem to massively extend its global reach. More

MACROMILL-MetrixLab Names New CEO

Online specialist MACROMILL-MetrixLab has appointed Scott Ernst as Chief Executive Officer. He replaces Han De Groot, who will remain as a member of the Board and provide advice to the leadership team on portfolio choices and strategy. More

Macromill Opens New Office in Singapore

Tokyo-based online specialist Macromill has opened a new office in Singapore, where it has appointed former Millward Brown exec Rob Valsler as Managing Director in charge of the Southeast Asian team. More

Macromill Appoints CTO and CFO

Japanese-based online specialist Macromill has appointed IBM veteran Kuniko Ogawa as Chief Technology Officer and former General Electric exec Teruaki Kido as Chief Financial Officer. More

Macromill Launches in Mexico

Japanese-based online specialist Macromill has announced the opening of an office in Mexico, led by Ricardo Cuéllar who joins as Managing Director for the region. More

Growing Macromill Plans New Offices and MR 'App Store'

In Japan, consumer insights specialist Macromill has reported a 44% increase in 2014 revenue to 25 billion Yen (EUR 178m), reflecting its recent merger with Netherlands-based online research and analytics firm MetrixLab. Sales for the period were 31 billion yen (EUR 214m). More

Macromill and CareNet Form Medical MR JV in Tokyo

Online research specialist Macromill has formed a joint venture (JV) with medical information provider CareNet, in Tokyo, to provide marketing research services across the medical sector. More

MetrixLab Merges with Japan's Macromill

Japanese online specialist Macromill has merged with Netherlands-based online research and analytics firm MetrixLab. The combined firm will now operate under the Macromill brand, and has plans to open new offices in Southeast Asia, the Middle East and Russia. More

Bain Offers $501m for Macromill

Private investment firm Bain Capital Partners has made an offer of 51.4 billion yen ($501m) to buy all the shares of Tokyo-based online research firm Macromill. More

Macromill Start-Up to Offer Commodity Purchase Data

In Japan, online research firm Macromill has partnered with ad and marketing services agencies Hakuhodo and Tokyu to form a new subsidiary which will collect and sell data on consumer commodity buying in Tokyo. More

Macromill to Buy Yahoo's Research Arm in Japan

Online research specialist Macromill is to take over Yahoo Japan's market research business Yahoo Japan Value Insight (YVI). The deal is to be concluded on 1 August, and will be funded by the issue of Macromill stock. More

Macromill Swaps Shares in Research Firms

In Tokyo, online research firm Macromill has sold most of its shares in Asian sample specialist AIP Corporation, and instead bought Brand Data Bank (BDB), which provides marketing database services. The deal is valued at nearly 147m yen ($1.6m). More

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