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Instant Polling Tracks Reponse to UK Leader Debate

Last night, researchers in the UK were busy conducting instant polls to track response to the nation's first televised leader debate, which drew 9.4 million viewers. More

Conquest Rolls Out 'Contagion' Measure

UK agency Conquest has launched InfeXious, a research tool measuring the viral potential of ads. Conquest claims that consumers are neurologically impelled to broadcast 'infectious' ideas through social media such as Facebook and Twitter. More

Conquest Tool Predicts Spread of 'Brand Contagion'

UK agency Conquest has launched an ad testing tool that claims to identify those ads capable of spreading viral 'brand contagion'. More

Conquest's iSpark to Measure Gut Reaction

UK agency Conquest has launched a concept testing product, designed to measure gut reaction to new product ideas. More

Conquest Gets Metaphorical with Brands, while...

UK research agency Conquest has launched an online tool to measure unconscious emotional reactions to brands by tapping into the metaphors consumers use to describe and express their feelings. More

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