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Tru Optik and Millward Brown Link TV Ads and Sales

Feb 2 2017

In the US, cookie-less audience measurement specialist Tru Optik has partnered with Kantar Millward Brown, to help advertisers attribute brand sales to OTT ad campaigns. More

Sharethrough and Millward Brown Build Native Ad Tools

Dec 15 2016

In the US, native advertising platform Sharethrough has partnered with Millward Brown to develop tools which will help analyse the impact of native ad campaigns, especially on mobile devices. More

Millward Brown Wins Apologies over Breach

Oct 3 2016

Following a High Court settlement, Millward Brown has received public apologies from MetrixLab and its UK MD Angela Morgans, over the passing of confidential information. More

Kantar Adds Prefix to Create Unified Brand

Sep 9 2016

WPP's data investment management division Kantar has re-branded its twelve operating businesses with a unifying prefix, for example 'Kantar TNS' and 'Kantar Millward Brown'. The exception is digital data collection specialist Lightspeed GMI, which now reverts to its original name Lightspeed. More

WPP Firms Link Digital Ad Sales and Brand Benefits

Apr 21 2016

In the UK, WPP firms Millward Brown and Kantar Worldpanel have partnered to develop a new solution called Sales Insights, which allows clients to evaluate digital marketing campaigns simultaneously on two measures: brand uplift and actual sales. More

Millward Brown Debuts B2B Version of Link

Apr 8 2016

Media and comms research specialist Millward Brown has launched a new version of its Link ad copy-testing solution, allowing B2B marketers to assess the performance of their ads against brand and sales objectives. More

Millward Brown Names New UK CEO

Apr 5 2016

Millward Brown has appointed former Warc CEO Louise Ainsworth as Chief Exec in the UK. She replaces UK MD Dale Beaton, who is transferring to the role of SVP Global Practice Lead. More

Millward Brown Debuts AdNow Comms Measure

Mar 15 2016

Millward Brown has launched a real-time communications measurement tool called AdNow, to help marketers evaluate campaign performance for multiple pieces of advertising across digital media channels. More

Millward Brown and GutCheck in Copy Testing Partnership

Mar 1 2016

Millward Brown has partnered with on-demand online community specialist GutCheck to launch a qualitative tool called Pre-LinkNow, which offers a copy-testing framework to help marketers better understand ad performance. More

Millward Brown Buys Analytics Quotient

Feb 29 2016

Millward Brown has agreed to acquire the business operations of marketing analytics company Analytics Quotient (AQ), which employs around 400 people and offers both data visualization tools and custom analytics solutions. More

New Kantar Role Straddles TNS and Millward Brown

Feb 5 2016

Kantar has moved Adrian Gonzalez into a broader group role in charge of its Consumer Insights businesses - he was previously CEO of Millward Brown's Africa, Middle East and Asia Pacific (AMAP) region. TNS APAC CEO Chris Riquier is among those leaving the business in the restructure. More

Kantar Buy Strengthens Nordic Offer

Jan 11 2016

Kantar has acquired a majority stake in its partner in Denmark and Sweden, Millward Brown Denmark ApS, which has been a Millward Brown licensee since 1997. More

Millward Brown Launches 'Digital Behavior' Tool

Jan 8 2016

WPP brand, media and comms researcher Millward Brown has introduced a solution called Digital Behavior Analytics (DBA), which uses data drawn from search patterns and social media conversations to provide insights on brand health and marketing campaign performance. More

WPP Firms Team Up for New Mobile Ad Measure

Jan 5 2016

WPP is integrating the Servo mobile ad trafficking platform of its Medialets subsidiary with Millward Brown Digital's Ignite Network, promising clients the ability to serve mobile ads across all ad formats including video and to accurately measure campaign effectiveness. More

MB and comScore Partner to Track Ad Impact

Dec 17 2015

Millward Brown and comScore have teamed up to connect validated ad viewing with changes in consumer behaviour, helping brands assess the performance of their digital advertising. The service will cover 'all markets outside the US, Canada and Taiwan'. More

MB Digital Unveils Facebook / Instagram Ad Measure

Sep 29 2015

Millward Brown Digital has introduced a mobile solution through which to evaluate the effectiveness of ads on Facebook and Instagram. More

WPP's DIM Revenue Declines, but Profits Rise

Aug 26 2015

WPP has reported that revenue in its Data Investment Management (DIM) arm fell slightly (0.3%) to £1.173bn during the first half of the year, from £1.176bn in last year's first six months; while DIM headline profit before tax rose 11.7% to £100.6m from £88.1m a year earlier. More

Millward Brown Picks New CIO

Aug 20 2015

In New York, WPP's brand, media and comms researcher Millward Brown has hired former Kantar IT EVP Matt Glace as Global Chief Information Officer, and a member of its global Board. More

WPP and MB Launch BrandZ Top 50 in Indonesia

Aug 19 2015

WPP and it subsidiary Millward Brown (MB) have conducted their inaugural BrandZ brand equity study in Indonesia, uncovering the country's top 50 most valuable brands. More

Kantar to Transfer Millward Brown's Israel License to TNS

Jul 10 2015

WPP-owned Kantar is consolidating its activities in Israel by transferring Millward Brown's country license to TNS. The group says this will help it expand its presence in the market and provide better service both for local and global clients. More

Millward Brown Hires MD for Media and Digital Arm

Jun 9 2015

In London, WPP brand, media and comms researcher Millward Brown has appointed former Digital Radio UK director Jane Ostler as Sector Managing Director, Media and Digital. More

MB's Belloni Becomes Kantar Italy Chairman

Jun 1 2015

Luca Belloni, a twenty-year veteran of Millward Brown Italy and currently the firm's Managing Director, is to move to the position of Chairman of Kantar Italy from 1st July. More

'Insights 2020' to Study Future of MR and Analytics

May 14 2015

A number of research organisations have come together to lead a new industry initiative called 'Insights 2020 - Driving Customer-Centric Growth', with the aim of studying the future of market research, insights and analytics strategy, structure and capability. More

MB Confirms Bloomfield Role

Mar 30 2015

In the UK, Millward Brown has formally announced the appointment of Jane Bloomfield, previously Head of Innovations at Hall & Partners, as Brand Development Director. More

Millward Brown Launches LinkNow for Digital

Mar 24 2015

Millward Brown has rolled out a rapid response copy-testing solution for digital advertising requirements, available through MR app store ZappiStore. More

US Launch for New Millward Brown Analytics Unit

Feb 17 2015

In the US, Millward Brown has launched a new business which brings together marketing science, strategic research and analytic consulting experts from its Marketing Science and MaPS (Marketing and Planning Systems) teams. More

Millward Brown Promotes and Hires in Shanghai

Feb 4 2015

Brand, media and comms researcher Millward Brown has promoted Chirantan Ray to the role of Managing Director in its Shanghai office; and appointed Robert Fuchs as Head of Media and Digital for Greater China and North Asia - also based in Shanghai. More

Millward Brown Launches Quick TV Copy Testing Tool

Jan 22 2015

Millward Brown has launched a rapid copy-testing solution for TV, LinkNow, promising results in as few as six hours. Based on the firm's well known Link solution, the new product is available through MR app store ZappiStore. More

Millward Brown Appoints Chief HR Officer

Jan 15 2015

WPP-owned brand and media specialist Millward Brown has appointed Karen Rivoire as Chief Human Resources Officer, to lead the firm's strategy for attracting, retaining, and developing 'top talent'. More

Millward Brown Buys Ecuadorian Agency Habitus

Dec 19 2014

Brand and media specialist Millward Brown has acquired full-service agency Habitus Investigación, in Ecuador. Terms of the deal were not disclosed. More

Millward Brown Vermeer Names Australia / NZ Director

Dec 8 2014

Recently formed market strategy division Millward Brown Vermeer has appointed former London2012 consultant Patrick Fry as Director, responsible for leading the firm's engagements in Australia and New Zealand. More

Millward Brown Expands Indonesian Team

Nov 10 2014

Millward Brown has expanded its team in Indonesia with eight appointments, including former Diageo exec Chris Thomas as Director of strategic consulting arm Millward Brown Vermeer. More

MB Hires UK Food and Household Leader

Oct 13 2014

Millward Brown has appointed Philip Dickinson, formerly of Kraft Foods / Mondelēz International, as Group Head of its Food and Household client management team in the UK, based in Warwick. More

Millward Brown Opens Pakistan Office

Sep 19 2014

Ad, media and brand research specialist Millward Brown has opened an office in Karachi, Pakistan, led by Noaman Asar, who joins from fellow WPP company JWT. More

Millward Brown Promotes for Top BrandZ Role

Sep 10 2014

Millward Brown has promoted Doreen Wang to the role of Global Head of BrandZ, its high profile brand equity measure. More

Millward Brown Hires Client Side Marketer

Sep 4 2014

In London, Millward Brown has appointed consumer brand specialist Robin Wood as Chief Solutions and Marketing Officer. More

Australia is New Canvas for Millward Brown Vermeer

Aug 28 2014

Recently formed strategic consultancy Millward Brown Vermeer has launched in Australia, and appointed Caspar Wright as Managing Partner there. More

Millward Brown Buys InsightExpress

Aug 26 2014

US-based online research and analytics firm InsightExpress has been acquired by WPP's brand, media and comms research specialist Millward Brown. Terms of the deal were not disclosed. More

Scott Ernst Leaves Millward Brown to Lead L2

Aug 14 2014

In New York, consumer brand analysis specialist L2 has appointed former Millward Brown President Scott Ernst as Chief Executive Officer. More

Cunliffe to Lead MB Vermeer in South Africa

Jul 18 2014

Millward Brown has launched its new Vermeer brand and business strategy consultancy in South Africa, servicing clients across Africa and the Middle East and with Nicki Cunliffe at the helm. More

Millward Brown Buy Turns Optimor into Vermeer

Jun 17 2014

Millward Brown has acquired global marketing strategy consultancy EffectiveBrands, and will merge it with its Optimor brand strategy division to form a new business called Millward Brown Vermeer. More

Millward Brown Buys Romanian Firm Daedalus

May 21 2014

Millward Brown has agreed to acquire its Romanian partner agency Daedalus Consulting S.R.L., along with its wholly-owned subsidiary Visionwise Consulting, for an undisclosed sum. The firms will now become Millward Brown Romania. More

Millward Brown Appoints Simulin for Euro Client Role

May 20 2014

Millward Brown has appointed Jérome Simulin to the new position of SVP, Strategic Client Growth, Europe, based in Paris. Simulin was previously SVP of Europe for marketing tech firm Affinnova, helping to launch and grow its European business. More

MB Extends Link to Measure Brand Impact of Apps

Apr 7 2014

Millward Brown has launched Link for Apps, an extension of its long-established ad evaluation tool Link, available initially in the US and Canada and promising to help marketers understand the impact of mobile apps on brands. More

Millward Brown Names Chief Client Officer for SEA

Apr 3 2014

WPP's brand and media specialist Millward Brown has appointed Narayanan Radhakrishnan as Chief Client Officer, South East Asia (SEA) - a role vacated by Priti Mehra, who became MD in Singapore last month. More

Millward Brown Promotes for Top SE Asian Roles

Mar 10 2014

Millward Brown has appointed Nichola Rastrick as its new MD of Southeast Asia, succeeding the recently promoted Gonzalo Fuentes. Rastrick's current role as MD Singapore is filled by Priti Mehra who steps up from the role of Chief Client Officer, Southeast Asia. More

Regional Role for MB's Henning

Mar 3 2014

Millward Brown has promoted Mark Henning to Head of Media and Digital, Africa, Middle East & Asia Pacific (AMAP), responsible for driving the practice across the region. More

MB Rolls Out DIY Copy-Testing Solution

Feb 25 2014

Millward Brown is releasing a DIY version of eStatic, its copy-testing solution for print and outdoor advertising, available via market research 'app store' ZappiStore. More

Bohoyo Named MD of Millward Brown Turkey

Jan 23 2014

Millward Brown has named Carmen Bohoyo as Managing Director in Turkey, based in its Istanbul office. She replaces Dimitris Mannoussakis, who continues as MD of Millward Brown in Greece. More

Millward Brown Deal Makes Facial Coding 'Standard'

Jan 22 2014

Millward Brown has signed a multi-year deal with emotion measurement specialist Affectiva to integrate the latter's Affdex automated facial coding as a standard feature in all MB's 'Link' ad copy testing services. More

MB Buys 70% Stake in Russia's ARMI-Marketing

Dec 18 2013

Millward Brown has acquired a 70% stake in Moscow-based custom research firm ARMI-Marketing. Terms of the deal were not disclosed. More

MB and O&M Roll Out Cross-Cultural Brand Index

Dec 12 2013

WPP research and ad agencies Millward Brown and Ogilvy & Mather have partnered to launch a syndicated tool called The Brand Cross-Cultural Index (BCCI), designed to help understand a brand's value across racial or ethnic segments. More

Millward Brown Opens Office in Jeddah

Dec 11 2013

Brand and media specialist Millward Brown has opened an office in Jeddah, Saudi Arabia, to support local, regional and global clients operating in the country. Piotr Chodakowski joins to lead the new operation, with a team of ten. More

MB Names Almutair Client Services Head in Australia

Dec 10 2013

Brand and media specialist Millward Brown has moved Sam Almutair into the newly created position of Head of Client Services, Australia, responsible for leading both the Sydney and Melbourne teams. More

Millward Brown's Fuentes to Become LatAm CEO

Nov 20 2013

Millward Brown has appointed Gonzalo Fuentes as Chief Executive Officer of its Latin American business, succeeding Fabian Hernandez who will retire in early 2014. More

MB Digital Debuts Mobile Shopping Tools

Oct 25 2013

Millward Brown Digital has introduced a suite of behavior-based mobile intelligence solutions, to provide new insights on how people use their mobile devices while shopping. More

MB Hires New Talent Chief

Oct 21 2013

Millward Brown has appointed Roger Li as Chief Talent Officer for the Africa, Middle-East and Asia-Pacific region, reporting to Adrian Gonzalez, the region's CEO and with a seat on its executive board. More

Canadian Launch for Millward Brown Qual Practice

Oct 21 2013

Millward Brown has officially launched its qualitative practice, Firefly Millward Brown, in Canada. More

Millward Brown Launches Conversion Tracker

Oct 7 2013

Millward Brown Digital has launched Conversion Tracker, which it says allows marketers to see competitors' onsite activity 'like never before', as well as learning from top performers and isolating key issues affecting their own performance. More

New European Leaders for Millward Brown

Oct 1 2013

Millward Brown has appointed two Regional Managing Directors in Europe: Benoīt Tranzer takes responsibility for France, Germany, Italy and the Netherlands; and Jean-Michel Janoueix for Central / Eastern Europe and the Nordics. More

Millward Brown Pushes Mobile in AMAP Region

Aug 27 2013

Millward Brown has launched a mobile tracker, through which to deliver insights to marketers in the Africa, Middle East and Asia-Pacific (AMAP) region, as part of what the firm describes as an 'aggressive regional mobile research strategy'. More

WPP Takes Lion's Share of Scangroup

Aug 12 2013

WPP is increasing its stake in Kenya-based marketing services firm Scangroup Limited, JV partner of its subsidiary Millward Brown, and will now hold a majority (50.1 percent of shares). More

Brazilian Buy for Millward Brown

Aug 12 2013

WPP-owned brand and media specialist Millward Brown has bought a 'majority stake' in Brazilian consultancy BrandAnalytics. Terms of the deal were not disclosed. More

Millward Brown Debuts 'Link with Facial Coding' in Asia

Jul 9 2013

WPP subsidiary Millward Brown has rolled out its Link with Facial Coding technology across Asia, to enable advertisers to measure emotions in ads across different cultures. More

Kantar Combines Digital Insights Firms

Jul 9 2013

WPP's insights, information and consultancy group Kantar has combined its digital insights firms Dynamic Logic and Compete, in a bid to help advertisers, agencies and publishers increase marketing effectiveness and drive brand growth. More

Yahoo! and Millward Brown Team Up in Asia

Jun 17 2013

Yahoo! Asia Pacific and Millward Brown have announced a partnership using the latter's AdIndex solution to help clients evaluate the brand impact of digital advertising, both in general and on Yahoo! properties. More

Rana Replaces Gonzalez as MB China Head

Jun 4 2013

Deepender Rana has been promoted to the role of Head of Millward Brown Greater China, replacing Adrian Gonzalez who was yesterday named CEO of the firm's Africa, Middle East and Asia Pacific (AMAP) region. More

Millward Brown Promotes Gonzalez for Top Regional Role

Jun 3 2013

Millward Brown has appointed Adrian Gonzalez as CEO of its Africa, Middle East and Asia Pacific (AMAP) region, effective July 15th. He succeeds Travyn Rhall, recently promoted to Global CEO. More

Millward Brown Names Van Wijk MD in Ireland

May 28 2013

Millward Brown has promoted Maureen Van Wijk to the position of Managing Director in Ireland, replacing Richard Waring who has left to 'pursue other interests'. More

Rhall to Replace Campbell as Millward Brown Global CEO

May 23 2013

Millward Brown has appointed Travyn Rhall as Global CEO, succeeding Eileen Campbell who is stepping down in mid-July for personal reasons. More

Millward Brown Expands to Bangladesh

May 15 2013

WPP brand and media specialist Millward Brown has opened an office in Dhaka, Bangladesh, headed by Samina Afrin, who recently joined the company from Nielsen. More

Millward Brown Names New Mumbai MD

May 3 2013

Millward Brown has appointed Surekha Poddar as Managing Director in charge of its Mumbai operation - the firm's largest in South Asia. She replaces Muder Chiba, who is leaving 'to pursue other interests'. More

Senior Moves at Millward Brown

Mar 25 2013

Millward Brown has announced changes to its AMAP (Africa, Middle East and Asia Pacific) Executive Board, including changed roles for Shishir Varma and Deepender Rana, and the addition of newly promoted South Asia MD Prasun Basu. More

Millward Brown Names Africa MDs

Mar 5 2013

Millward Brown has promoted Soumya Saklani to the position of Managing Director, Sub Saharan Africa and Chris Githaiga to support him as Managing Director of the East Africa region. More

Millward Brown Unveils Brand Success Framework

Feb 13 2013

Millward Brown has developed a model which it claims 'cracks the code' for how brands drive financial growth for their organisations. More

Millward Brown to Open Office in Myanmar

Jan 31 2013

Millward Brown (MB) has announced plans to open a new office in Myanmar (Burma) during the first quarter of 2013, subject to the approval of the local authorities. The new office will be led by Compass Research co-founder Lyndal Pearce. More

Millward Brown Clients Back Facial Coding

Jan 16 2013

Millward Brown has announced a major expansion of its Link and Facial Coding technology, and says two of its biggest clients, Unilever and The Coca-Cola Company, will use the technique for all their ad testing in 2013. More

Egyptian Office for Millward Brown

Nov 14 2012

Millward Brown is boosting its support for clients in North Africa via a Cairo office, its third new location in the Africa and Middle East region this year, and led by Praveen Abraham. More

Millward Brown Optimor Expands Across AMAP Region

Sep 24 2012

WPP's brand strategy consultancy Millward Brown Optimor has opened a new practice in Shanghai, China, which will offer services across the AMAP (Africa, Middle East, Asia Pacific) regions. More

Support Team Jobs Go at MB North America

Aug 1 2012

WPP-owned brand, media and comms research specialist Millward Brown is implementing a new 'service delivery' model across its North America operations, which involves centralizing a number of back office positions, resulting in the loss of around sixty non-research staff. More

Millward Brown Buys Chilean Agency Cadem

Jul 20 2012

Millward Brown has announced the acquisition of Chilean research firm Cadem Advertising S.A. Cadem has operated as MB's licensee for a number of years and now becomes a wholly owned subsidiary, renamed Millward Brown Chile. More

MB Extends Facial Coding to LatAm & AsiaPac

Jul 10 2012

Millward Brown (MB) has extended the availability of its facial coding capabilities, offered as part of its LINK ad copy evaluation solution and developed in partnership with emotional measurement company Affectiva, to the emerging markets of Latin America and Asia Pacific. More

Millward Brown Opens Dubai Hub

Apr 19 2012

Millward Brown has opened an office in Dubai, from which it will provide services to its clients across the Middle East region. More

LINK Gets Emotional

Jan 30 2012

Millward Brown has partnered with emotional measurement company Affectiva to offer clients deeper insight into the emotional impact of their TV advertising. Affectiva's facial expression analysis technology Affdex will be integrated with MB's LINK copy testing and optimization solution. More

Sorrell Delays Tax Return to UK

Dec 7 2011

WPP Chief Exec Sir Martin Sorrrell has told the UK government that its proposed tax reforms do not go far enough to lure his business back from Ireland to its original UK headquarters. More

Millward Brown Opens in Munich

Nov 17 2011

Millward Brown has opened a new office in Munich, Germany, adding to its existing presence in Frankfurt and Hamburg. More

Kantar Acquires Remainder of Sri Lanka's LMRB

Oct 7 2011

WPP's consumer insight group Kantar has acquired the remaining shares in Lanka Market Research Bureau (LMRB), in which it already had a 49% stake. Terms of the deal were not disclosed. More

Obituary: Tony Copeland

Sep 23 2011

Family, friends and colleagues have paid tribute to former Millward Brown MD Tony Copeland, who died recently aged 66 after a short illness. Copeland is credited with leading the development of the agency's international network of offices in the late 1980s and 1990s. More

Sorrell In Line for Salary Boost

Sep 23 2011

WPP's salary body is to consider a fifty percent rise in the basic salary of CEO Sir Martin Sorrell, who in November 2008 rejected a scheduled review as 'inappropriate' for the economic climate. Sorrell's £1m basic, unchanged since January 2007, is a smallish part of his total income from the firm. More

Slow Growth for WPP Insight Revenue

Aug 24 2011

WPP's Consumer Insight division has reported a meagre 2.3% rise in like-for-like revenue (1.3% actual) for the first half of the year, following slower growth in the US, the UK and Japan in the second quarter. However, pre-tax profits rose 37% to £334.3m. More

MB and Cymfony Pool Resources for 'Listening' Launch

Aug 11 2011

Sister agencies Millward Brown and Kantar Media Cymfony have launched a suite of online listening tools, which merge the former's brand and communications research with the latter's analysis of social media and online discussion. More

MB and Dynamic Logic Track Facebook Fan Impact

Jul 28 2011

Millward Brown's digital practice Dynamic Logic is working with its parent firm to launch FanIndex - a system for measuring the impact of brand pages across social media. More

Millward Brown Names Global HR Head

Jun 28 2011

In the US, Millward Brown has appointed Susan Steele as Global Chief Human Resources Officer, responsible for leading the firm's human resources and talent strategy worldwide. More

MB and Kantar Launch 'Tuneaway' Study

Jun 24 2011

WPP companies Millward Brown and Kantar Media are to measure the relative impact of creative and of media placement in causing TV viewers to change channel or otherwise tune away from watching an ad. More

Currie Fills MB's Fifth Global Branding Post

Jun 22 2011

Millward Brown has moved Patty Currie into the role of Global Brand Director for Tracking, based in the firm's Lisle, Illinois office. This is the last appointment in the series of five new senior branding roles announced in January. More

Sorrell Still Battening Down the Hatches

Dec 3 2009

WPP Chief Martin Sorrell has told a Reuters summit that with 'vicious' price activity in the market, he expects the group's 2010 revenues to be flat. Sorrell says new business activity in his media businesses is strong, but in MR and creative functions there is less cheer. More

'LUV' in the Air for 'Less Worse' WPP

Oct 30 2009

WPP has reported a like-for-like revenue decline of 8.7% for the third quarter - a smaller drop than was seen in the second quarter. Consumer insight revenues stayed depressed although margin was better. The firm also pointed to strong regional differences and predicted a 'LUV' shaped recession. More

WPP Net Profit Halves in H1

Aug 26 2009

UK marcoms giant and Kantar-owner WPP has reported a 47.9% drop in first-half net profit to £108.4m from £208.2m a year earlier, but predicts a brighter performance for the rest of 2009. Like-for-like consumer insight revenue was down 10%. More

WPP-Watchers Cautious; Brits Generally Optimistic

Aug 24 2009

Analysts expect ad giant and Kantar owner WPP to cut its sales forecast again this week. However the firm's debt position and strategic focus are considered solid, while buoyant reports in the UK press suggest business confidence in general has turned the corner. More

Kantar Adds Leaders for Latin America

Aug 12 2009

WPP's insight arm Kantar has appointed Marita Carballo as President for Latam (Latin America) and Fiona Keyte as Global Account Director for client, Procter & Gamble (P&G), in a move designed to strengthen the firm's client relationships and regional capability in Latin and South America. More

Sorrell Talks Up Local Clients, Organic Growth

Jul 20 2009

WPP CEO Sir Martin Sorrell has extolled the virtues of organic growth; of helping ad budgets to follow consumers online; and of a balance between local and multinational clients, as he looks five years into the future of WPP. More

European Rethink for Millward Brown

Jun 12 2009

Millward Brown has announced the launch of a new structure for its Europe business, merging the UK/Ireland and Continental Europe regions. Seven Directors are named for a new European Board. More

Meyer Leaves Millward Brown Taiwan

Jun 11 2009

Kevin Meyer, MD of Millward Brown (MB) in Taiwan, has left the firm to pursue 'non-market research related personal interests'. More

Sorrell Wins Bonus Scheme Vote as Kantar Revenues Fall

Jun 2 2009

At today's AGM, WPP shareholders gave the thumbs up to a scheme which could see CEO Sir Martin Sorrell receive a £60m bonus over the next five years. Meanwhile Sorrell announced a 6.7% dip in like-for-like revenues for the first four months of the year, which sent shares tumbling 4.8% to 456.25p. More

WPP and IBOPE Swap Assets

Jun 2 2009

Marcoms giant WPP has sold Mediafax - its Puerto Rico-based media research agency - to Brazilian media, market and opinion research specialist IBOPE. In return, WPP has increased its shareholding in three IBOPE businesses. More

WPP Shareholders Oppose Bonus Scheme

May 26 2009

Shareholders at marcoms giant WPP are opposing a scheme which could result in CEO Sir Martin Sorrell receiving up to £59.7m ($95m) worth of free shares during the next five years. More

Omniture and Kantar Partner for Online vs Offline Insights

May 15 2009

US web analytics firm Omniture and WPP's insight and consultancy division Kantar have created a new platform, which enables clients to see how their online and offline activities impact on one another. More

P&G's Dedeker to Take New Kantar Quality Role

May 6 2009

Procter & Gamble veteran Kim Dedeker is joining WPP's insight and consultancy division Kantar in a new role as Chair, Americas, where she will focus on the group's global research quality initiatives. More

WPP to Shed 6% of Workforce

May 5 2009

Marcoms giant WPP, which eliminated 3,600 positions in Q1, is planning to make 6% of its global workforce redundant resulting in the loss of 7,200 posts in all this year. More

WPP Q1 Revenues Drop Almost 6%

Apr 28 2009

UK marcoms giant WPP has reported a 5.8% fall in Q1 revenues, excluding the impact of acquisitions and currency fluctuations. The firm says this reflects a cut in client spending in reaction to the global financial and economic crisis. More

Sorrell: WPP Job Cuts Will Match Revenue Decline

Mar 26 2009

Marcoms giant WPP is preparing to make thousands of staff redundant this year, in response to declining revenues and its £1.1bn debt-financed acquisition of TNS. Credit agencies S&P and Moody have downgraded the firm's rating from stable to negative. More

Kantar Operations Shutters UK Call Centre

Mar 19 2009

In response to what it describes as 'shifting trends in market research', Kantar Operations will be shutting a telephone centre in Warwick, UK, in June. Local reports say that up to 137 people could lose their jobs as a result of the closure. More

WPP and Google Allocate Research Grants

Mar 18 2009

Eleven universities are to receive funds from the initial round of WPP and Google three-year Marketing Research Awards Program. The money will enable them to conduct studies into how online media influences consumer behavior, attitudes and decision making. More

Sorrell Looks Ahead

Mar 16 2009

Martin Sorrell has talked of 'big, big opportunities' and 'a tsunami of funds... waiting for the recovery' in an interview with the BBC. The WPP chief also discussed his views on headcount reduction in a recession, on Google, and the future market share of different advertising media. More

Insight Helps Drive Growth for WPP

Mar 6 2009

WPP has reported healthy results for the full year 2008. Like-for-like revenue growth of 2.7% came from a combination of a strong first half and slower second half. Insight division Kantar provided 17.1% of all WPP revenue and 12.8% of operating profit. More

New MD for Millward Brown Germany

Mar 2 2009

Millward Brown Germany has promoted Bernd Bnchner to MD, replacing Manfred Tautscher who has left the company. Bnchner has been Deputy Managing Director since joining MB in 2007. More

Danish Deal for Millward Brown

Feb 27 2009

Millward Brown has acquired Copenhagen-based qual agency Alsted Research for an undisclosed sum. More

WPP Links with Omniture, Invests $25m

Jan 29 2009

Marcoms giant WPP has announced a partnership with US web analytics firm Omniture to provide clients with 'more effective insights' across both digital and traditional media channels. The deal involves WPP investing $25m in Omniture stock. More

Millward Brown Promotes for Global CFO Role

Jan 16 2009

Millward Brown has promoted Dave Sandberg, an eleven-year veteran of the firm, to the post of Global CFO, based in the company's Naperville, Illinois office. More

Senior Healthcare Hire for MB

Dec 5 2008

Millward Brown has hired Suhas Khanderia to manage and develop its healthcare and pharmaceutical practice as Senior Director of Healthcare, based in the London office. More

Insight Firms Help Growth at WPP

Aug 22 2008

WPP has announced its unaudited interim results for the six months ended 30th June 2008, showing good revenue and profit figures in all regions and for all divisions including insight. While his own firm may be healthy however, CEO Sir Martin Sorrell says the current merger process is 'not doing [TNS] much good'. More

Kantar and WPP Show Solid Growth

Apr 25 2008

WPP has announced first quarter like-for-like revenue growth of just under 5%. Reported revenues were up 14.1% to £1.56bn for the group and up 11.3% to £227.1m for Kantar, the group's information, insight and consultancy arm. More

MB India Names 'Dream Team'

Mar 17 2008

Newly formed Millward Brown India has made a number of senior appointments to its Management Board. Managing Director Shishir Varma will be joined by Shiv Moulee, Ritesh Ghosal, Praveen Ramachandra and Pranay Singhvi. More

MB Strengthens Taiwan and AAP Teams

Feb 15 2008

Following the closure of Opinion Research Taiwan (ORT), a number of the firm's key staff have joined Millward Brown Taiwan. MB has also promoted Deepender Rana to Chief Client Officer Africa Asia Pacific (AAP), and given AAP COO Adrian Gonzalez additional responsibility for Greater China. More

Launch of Millward Brown India

Feb 4 2008

Global agency Millward Brown (MB) and fellow Kantar company IMRB are launching a Joint Venture. MB will take a majority share of the new business, to be known as Millward Brown India, which will start with offices in Mumbai, Delhi and Bangalore. More

Kantar Wins BT Consumer Tracking Role

Jan 25 2008

UK telecoms giant BT has selected WPP-owned Kantar Group to manage its consumer brand and customer tracking projects. More

Millward Brown Names Healthcare Head

Jan 11 2008

In the UK, Millward Brown (MB) has appointed Dr Trevor Acreman as Head of its Pharmaceutical Business Practice, responsible for the development of new brand and communications market research and the management of existing client projects. More

Millward Brown to Benchmark UK Life

Jan 3 2008

The Newspaper Society (NS) has commissioned Millward Brown (MB) to conduct research into community life, to provide advertisers and agencies with a benchmark of life in the UK. More

MB Expands Global Media Practice

Dec 11 2007

Millward Brown has hired James Galpin, previously of Carat Insight, as Senior VP in its Global Media Practice, the specialist division which supports other Millward Brown companies. More

Pincott Joins Board at Millward Brown

Nov 28 2007

Millward Brown (MB) has promoted former EVP Global Development Gordon Pincott to the position of Chairman - Global Solutions, in charge of both existing and newly developed client offerings. He will now sit on the firm's Global Management Board. More

Olivier Bows Out of Kantar

Nov 9 2007

MR veteran Alexander (Lex) Olivier has retired after 20 years with Kantar-owned firms Millward Brown (MB), Research International (RI) and Lightspeed. However, he remains Director General of EFAMRO – the European federation of research associations which he helped found. More

WPP Results: Research Firms Trail Other Divisions

Oct 19 2007

WPP has reported third quarter revenues up 4.9% to £1.48 billion – a rise of 8.1% in constant currencies. The Information, Insight and Consultancy division underperformed the group as a whole but grew a respectable 4.8% at constant currencies, to £218.5m. More

Millward Brown Forms JV to Expand Across Africa

Oct 17 2007

Millward Brown (MB) has formed a joint venture with Kenya-based marketing services firm Scangroup, and will merge its Kenya office into the newly formed operation. More

Copenhagen Chair for MB's Prof. du Plessis

Sep 24 2007

Erik du Plessis, Chairman of Millward Brown South Africa and author of 'the Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising', has taken up a post as Visiting Professor at the Copenhagen Business School (CBS). More

LINK Enhancement Promises More Rounded View

Aug 28 2007

Millward Brown has enhanced its LINK(TM) suite of advertising research tools to help advertisers understand the overall effect of their multimedia communications. The new LINK360 tools will help to measure the impact of online video, blogs, print, TV, radio, outdoor and online campaigns. More

Lightspeed and Millward Brown Form Partnership in China

Jul 18 2007

Online panel specialist Lightspeed Research, and Millward Brown's operation in China – Millward Brown ACSR (MB-ACSR) – have formed a partnership to offer a global research panel and data collection service throughout the Chinese marketplace. More

Millward Brown Relocation Boosts China Commitment

Jul 16 2007

Millward Brown has moved its Africa Asia Pacific regional COO, Adrian Gonzalez, from Sydney to Beijing, effective 3 August 2007. More

Client 'Makes Most of Now' to Harangue Millward Brown

Mar 12 2007

Vodafone marketing leader David Wheldon has used a conference speech to question the relevance of current copy-testing techniques in the 'multi-platform age', singling out Millward Brown. Bob Meyers, the agency's Group CEO, told DRNO he thinks the remarks have 'to some extent' been taken out of context. More

Sadek and Wynberg Hand Over

Jan 8 2007

Changes at the top for UK qual agency Sadek Wynberg Millward Brown. Nadim Sadek leaves for a senior global role at Research International; co-founder Rebecca Wynberg stays but assumes the role of Chairman while Andy Truslove becomes MD with a new senior team. More

Millward Brown Buys Argentine Agency

Nov 10 2006

Millward Brown has acquired ID Consultores, one of the top five MR agencies in Argentina, which has been its licensee since 1995. More

Intuition More Vital than Metrics, Say CEOs

Nov 6 2006

US CEOs are more likely to rely on their intuition than on data-driven analyses and quantitative information when making business decisions, according to the 6th annual CEO survey by PRWeek magazine and global public relations and public affairs firm Burson-Marsteller, conducted by Millward Brown. More

Worldwide Qual Role for Greenfield

Oct 23 2006

Millward Brown has appointed Andy Greenfield, currently CEO of its North American qualitative division Greenfield Consulting Group, to oversee all its qual services worldwide. He also joins the firm's main Board. More

Rhall Moves from Nielsen to Millward Brown

Sep 12 2006

Millward Brown has appointed Travyn Rhall as CEO of its Africa Asia Pacific region. Rhall, who takes up his new role on December 1, replaces Andreas Sperling who will leave the company at the end of the year. More

WPP Grows Profits

Aug 21 2006

WPP Group has reported half yearly results. Headline profit before tax rose over 24% to $566m (£316m) and like-for-like revenue was up a respectable 5% year-on-year. The Group's Information, Insight and Consultancy companies performed well although slightly behind other sectors on some key measures. More

Kantar Triumvirate to Drive Client Offer

Jul 25 2006

Mandy Pooler and Lucy Gill have joined Rosi Ware in charge of developing WPP's research division, Kantar. The two new arrivals replace Fiona McAnena, who has joined PepsiCo in a senior innovation role. More

MB Opens Account in Switzerland

Jul 5 2006

Millward Brown has opened a first Swiss office, in Geneva, to be headed by Sana Carlton and Martine Rebours. Carlton was previously Global Account Co-ordinator based in the group's Madrid Office. Rebours will add the role to her existing duties as TGI Director for France. More

MB Leader Joins Research Outsourcing Firm

Jun 20 2006

Gregg Peterson, formerly Executive VP at Millward Brown, has joined Indian MR outsourcing company Ugam Solutions, with the same title. Peterson will be responsible for building and managing the company's international operations capabilities. More

Elms Leaves Carat to Become MB Media Head

Jun 7 2006

Sue Elms has stepped up to lead Millward Brown's Global Media Practice, with the title of Executive Vice President. She joins from Carat Insight where she spent five years as MD, a role now filled by her former Deputy Mark Greenstreet. More

New Chicago Office for Millward Brown

May 23 2006

Millward Brown has opened a new office in central Chicago for itself and its division, Dynamic Logic. Senior VP Brian James, who previously worked out of Millward Brown's Naperville, IL, head office, will head the MB team in the new location, while MD Chris Borchert will lead the Dynamic Logic group. More

Senior Hire for MB Optimor in Europe

May 5 2006

Christian Dorffer has been appointed Senior VP of Millward Brown Optimor, the group's specialist unit providing strategic recommendations with demonstrated financial impact. He takes over the role of building the UK and European practice from Marco Forato, who moves to a global role. More

TV Advertising Not Dead for DVR Owners

Apr 12 2006

A study released recently in the USA finds consumers who own digital video recorders (known as DVRs or PVRs) remember TV ads as well as those who watch programming live. The study was paid for by the four largest US networks, and conducted by Millward Brown. More

Millward Brown Launches Brand Ranking

Apr 3 2006

Millward Brown Optimor, the research group's specialist financial and ROI arm, has announced a new ranking, the BRANDZ(tm) Top 100 Most Powerful Brands study. Combining consumer research with publicly available financial data, the study gives Microsoft the no.1 spot, followed by GE and Coca-Cola. More

Appointments and Awards for Millward Brown

Feb 9 2006

Millward Brown UK has appointed Tim Wragg, previously of NOP World, as Head of Client Service. He replaces Trevor Acreman, now Head of Business Development. The company has also announced various other appointments and promotions worldwide, along with industry accolades for two of its staff. More

New French MD for Millward Brown

Jan 13 2006

Millward Brown, part of the WPP Group, has appointed Robert Vinet from ad agency Ogilvy One to lead its French business. Vinet replaces outgoing French MD, Liz Musch, who leaves to join WPP sister company, Added Value. More

Focalyst to Probe Older Consumers

Dec 9 2005

The Kantar Group and US over-50s advocacy organisation AARP have announced details of their new joint research venture, dedicated to understanding older consumers. The new organisation, called Focalyst and led by marketing industry veteran Mike Irwin, will conduct an annual lifestyle survey of 35,000 consumers. More

Loyalty Leader for Millward Brown

Dec 6 2005

Millward Brown has appointed Surekha Poddar to head its Customer Loyalty Management (CLM) Business in Asia Pacific. The move follows MB's appointment as a licensed member of the Walker Global Network in June this year. More

MB Optimor Launched in Beijing

Nov 21 2005

Millward Brown has introduced Optimor, its global brand consulting practice, to Asia Pacific, with new Director Yixin Zhang at the helm. The practice specialises in brand valuation and analytics, marketing investment planning and ROI measurement. More

Millward Brown Launches D&A

Nov 15 2005

Millward Brown has launched D&A (Demand and Activation), a new framework to help marketers understand 'the complexities of the consumer journey to purchase'. D&A quantifies the contribution of factors which create demand for categories and brands, as well as those responsible for final choice. More

Studies Identify Reasons for Brand Boycotts

Sep 1 2005

Asians' political views of the West have little impact on their consumption of Western brands, according to Millward Brown. GMI's latest research reaches similar conclusions: while a third of consumers worldwide boycott at least one brand, this is mainly due to unfair practices and unhealthy products rather than country of origin. More

Appointment: Global Survey Reveals Food Label Habits

Jul 28 2005

Half the world's consumers understand nutritional labels on food packaging only 'in part', although two in 10 'always' check grocery labels, and four in 10 do so when buying a product for the first time, according to a new study from ACNielsen. More

WPP Thanks Staff for Growth

Jun 28 2005

WPP, parent company of Millward Brown, Research International, The Kantar Group and The Henley Centre among many other companies worldwide, has reported robust revenues for the first five months of the year. Noting that revenue per head had increased, WPP's Chairman Philip Lader thanked the company's 84,000 staff worldwide for their 'outstanding efforts'. More

Online Marketing Rises in East

May 18 2005

Central and Eastern European companies are ahead of their Western European counterparts in the use of integrated marketing campaigns, according to Millward Brown's EuroMedia Trends 2005 Study. Online marketing is increasingly important across the continent, but as yet well behind the US in adoption. More

MB's Celebrity Status Report

Mar 21 2005

Acknowledging the growth of the cult of celebrity in the world's media, Millward Brown and WPP have launched 'CelebZ', a new tool to help clients 'match their brand to the celebrity that 'fits' it the best'. More

WPP Research Appointments

Mar 4 2005

The WPP Group has announced various senior appointments and moves in its latest eWire bulletin, including new CEOs for RI Japan and Netherlands, a new MD Consultancy Services for Millward Brown in the UK and a new Chief Exec also for Management Ventures. More

Livingstone Leads Enlightenment

Oct 4 2004

BMRB and Millward Brown have launched Enlightenment, a new UK-based customer intelligence service drawing on their combined expertise; and have appointed Sandy Livingstone, formerly of Key Note, to head it up. More

Senior promotions at Millward Brown North America

Jul 23 2004

Millward Brown has announced three senior promotions in the USA and one in Canada. More

New HR Director for Millward Brown

Jul 23 2004

Millward Brown has appointed Grace Chua as Human Resources Director for the Asia Pacific region. More

League Tables Show MR Buoyant in UK

Jul 20 2004

Nearly half the UK's sixty-five biggest agencies showed double-digit growth last year, according to league tables published by Marketing magazine in association with the BMRA. More

New Hires Boost MB UK's Marketing Expertise

Jun 9 2004

Millward Brown has this week hired Shirley Acreman and Mary Biggs to boost its team of experts with strong marketing backgrounds. Both will be based at the company's Warwick office in the UK. More

Millward Brown Scoops 10 Year ARF Award

May 7 2004

Millward Brown has been named 'Best of the Best' among research companies by the Advertising Research Foundation (ARF). The award was given for being the research partner named in the largest number of winning campaigns over the past ten years. More

Global Media Appointment at Millward Brown

Apr 30 2004

Millward Brown continues to build the team for its new Global Media Evaluation Unit with the appointment of Melissa Ross, previously Associate Director at Carat Insight. Ross will report to head of Unit Brian Jacobs. More

Millward Brown Launches in the Phillippines

Jan 30 2004

Millward Brown has announced the opening of an operation in the Philippines, with Dr Nena Barredo as Managing Director. Barredo will shortly be joined in Manila by Ian Kwan, currently Manager of MB Singapore. More

Millward Brown Appointments and Awards

Jan 21 2004

Millward Brown continues to strengthen its senior team for Mainland Europe with the appointment of Pierre Gomy as Research & Development Director. Also this month Krzysztof Kruszewski, MD of the company's Polish subsidiary has picked up two awards. More

Broader Role for Millward Brown Business Developer

Jan 14 2004

Millward Brown has appointed Fabrizio Giordano as Business Development Director for its mainland European region, expanding his current development role, which focuses on leisure and entertainment business. More

Internet 10% of Media Consumption in Europe

Dec 8 2003

The latest research commissioned by the European Interactive Advertising Association (EIAA) shows that the Internet now represents 10% of Europeans' media consumption. This places the Internet ahead of magazines (8%) and just behind newspapers (13%) in media consumption terms. The study finds that while TV controls the largest share of people's media time (41%), nearly 45% of consumers watch less television as a result of using the Internet. More

Millward Brown Appoints First Global HR Chief

Oct 21 2003

Ed Laginess, previously Executive VP, Human Resources and Administration at Synovate / Market Facts Inc., has become Millward Brown's first Global Director, Human Resources. More

Millward Brown Appoints Media Research Chief

Oct 9 2003

Millward Brown Group has appointed Brian Jacobs to head its newly created Media Research Unit. Jacobs will be based in London but will report directly to USA-based global CEO, Bob Meyers. More

Millward Brown To Roll Out Category Forecasting Model

Oct 2 2003

Millward Brown has signed an exclusive worldwide licensing agreement with French market modelling agency Interstat to use its SAPIENS® market mix model, which offers sales volume forecasting across both packaged goods and BtoB product categories. More

Millward Brown Appoints Greek Licensee

Sep 10 2003

Millward Brown has appointed research agency MRB Hellas as its licensee in Greece. Established in 1969, MRB Hellas works across a broad range of clients including packaged goods, leisure, IT, telecoms, media, and government bodies, both Greek and European. More

Millward Brown Partners with Invoke

Jul 24 2003

Millward Brown has announced a strategic partnership with online research specialists Invoke Solutions (formerly NetOnCourse). The branding research specialist will offer clients Invoke's Dynamic Survey(SM) tool as part of it's brand strategy offering. More

Management Changes at Millward Brown Firefly

Jun 2 2003

Reflecting its growing success across Asia Pacific, Millward Brown Firefly has announced that with immediate effect, Regional Managing Director Mark Ryan has assumed control of Millward Brown Firefly in Shanghai while Chaniya Nakalugshana (better known as 'Apple') becomes Qualitative Managing Director, Millward Brown Firefly, Thailand. More

Qualitative Acquisition for MB in UK

Apr 30 2003

Millward Brown has this week acquired Sadek Wynberg Research, one of the UK's most innovative and best respected qualitative research agencies. The acquisition will result in the merger of Millward Brown UK's Qualitative Unit with Sadek Wynberg to form a qualitative practice known as Sadek Wynberg Millward Brown, so creating one of the country's largest qualitative offerings. More

The Influence of Tweens

Mar 20 2003

New research from Millward Brown reveals that two in three global tweens (children ages 9-14) influence big ticket family purchases like cars, the fashion brands their parents wear, and mobile phones. And a further one in seven has an opinion about what brands their parents should buy, but doesn't express it. More

Local Press Makes the Difference

Mar 18 2003

Results from a £250,000 Conversion Study conducted by Millward Brown UK for the Newspaper Society demonstrate that local press advertising plays a vital role in pushing consumers along the buying process towards purchase. The study represents the largest piece of independent advertising effectiveness research ever undertaken by the UK regional press. It tracked multimedia advertising campaigns for 26 brands in four regions of the UK, and involved over 9,000 face-to-face interviewers. More

Further Consolidation at BMRB

Jul 16 2002

Following last month's merger of BMRB's consumer division with Millward Brown, further consolidation is taking place at the UK agency. More

KMR Strengthens Media Research Team

Jul 5 2002

Reflecting the rapid international expansion of its business, KMR (Kantar Media Research) has appointed Richard Windle to the new role of Research Director, TGI and Media Research. More

Millward Brown UK Gains BMRB Consumer

Jun 20 2002

BMRB International and Millward Brown are pleased to announce that BMRB's Consumer division will become part of Millward Brown UK with effect from August 1. BMRB Consumer will be given full access to the learning, tools and techniques of the Millward Brown organisation in order to expand and enhance offerings to existing and new clients. More

UK Charts Contract Extended

Jan 3 2002

Millward Brown has been awarded an extension to its current contract to chart sales for the UK audio and video market with the new contract running until the end of June 2006. More

Lifecycle of Brands

Nov 27 2001

Recent analysis of 1,200 brands on Millward Brown's BrandDynamics(TM) and BRANDZ database, as reported in the recent e-Perspectives newsletter, refutes the commonly held belief that brands follow an inevitable life cycle. More

Brand Success Depends on Four Key Factors

Nov 22 2001

Brand success depends on four broad drivers, and marketing visibility has a strong part to play in adding to a brand's equity. These messages were at the core of a client breakfast seminar organised by Millward Brown UK earlier this week entitled "World Brands". More

Millward Brown to Run UK Online Ad Surveys

Nov 15 2001

The Online Publishers Association (OPA) is to link up with Millward Brown IntelliQuest to undertake two new studies of online advertising - Workplace Use of the Internet and Media Mix. Research will start shortly and initial results from the studies will be released in December 2001 and January 2002 respectively. More

KMR and MB Join Forces

Jul 10 2001

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Ads Do Travel

Jul 6 2001

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The Long Term Effects of Advertising

May 10 2001

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MB Recruits London Qualitative Team

May 9 2001

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MB Paper Nominated for Award

Dec 16 2000

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Millward Brown Creates Board Level Strategic Planning and Development Role

Dec 4 2000

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According to MB, Web Advertising Ranks with TV

Jun 13 2000

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New Services from Millward Brown

May 16 2000

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