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Lieberman Buys Communities Specialist Tonic Insight

US research company Lieberman Research Worldwide (LRW) has acquired UK-based online community specialist Tonic Insight, for an undisclosed sum. More

Tonic Picks Up Two More Execs in New York

UK-based full service qual agency Tonic Insight has appointed Michael Aronsson and Lauren Moranor as Account Executives in its New York office, following a number of client wins. More

Tonic Insight Launches 'Express' Qual Tools

London and New York-based Tonic Insight, formed last year from the merger of consumer-focused Spring Research and its online communities specialist Tuned In, has launched a suite of online qual tools promising rapid delivery of results. More

Tonic Insight Appoints Leapfrog Co-founder Judy Taylor

Judy Taylor, the co-founder of Leapfrog Research & Planning, has joined Tonic Insight in a non-executive consultancy role at its office in London. The firm has also appointed three new Account Executives in New York. More

Tonic Picks Leader for US Office

Tonic Insight, former earlier this year from the merging of Spring Research and its previously online communities division Tuned In Research, has appointed David Miller to head up its New York office as EVP, and promoted Matt Ayers to VP of Client Services. More

Tonic Promotes Wills to UK MD

Tonic Insight has promoted Anna Wills to the role of Managing Director UK, and Lucie Holliday to that of Group Director, Research & Innovation. More

Seven Hires for Newly Formed Tonic Insight

Tonic Insight, which was recently formed from the merger of consumer-focused Spring Research and its online communities specialist Tuned In Research, has appointed five new members of staff in the UK and two in the US. More

Spring and Tuned In Mixed for Tonic

UK-based, consumer-focused Spring Research has announced it is 'merging' with its online communities specialist, Tuned In Research, under a new brand, Tonic Insight. More

New Leaders for Spring

UK-based consumer understanding specialist Spring Research has hired John Griffiths as Creative Director and Catalina Cernica as Managing Director. More

Spring Measures Emotional Ad Response

UK-based decision-making research specialist Spring has launched 'Emotimeter', a new methodology to measure the emotional resonance of advertising campaigns using emoticons and other novel ingredients. More

Tuned In to Launch 'Cultural Pillars of Life' Report

In the UK, Spring Research's youth division Tuned In is to launch a monthly cultural report to cover new developments within music, fashion, digital and sports, as well as key movements driving attitudinal and behavioural changes amongst the 16-34 market. More

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