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In the US, cookie-less audience measurement specialist Tru Optik has partnered with Kantar Millward Brown, to help advertisers attribute brand sales to OTT ad campaigns. More
In the US, native advertising platform Sharethrough has partnered with Millward Brown to develop tools which will help analyse the impact of native ad campaigns, especially on mobile devices. More
Following a High Court settlement, Millward Brown has received public apologies from MetrixLab and its UK MD Angela Morgans, over the passing of confidential information. More
WPP's data investment management division Kantar has re-branded its twelve operating businesses with a unifying prefix, for example 'Kantar TNS' and 'Kantar Millward Brown'. The exception is digital data collection specialist Lightspeed GMI, which now reverts to its original name Lightspeed. More
In the UK, WPP firms Millward Brown and Kantar Worldpanel have partnered to develop a new solution called Sales Insights, which allows clients to evaluate digital marketing campaigns simultaneously on two measures: brand uplift and actual sales. More
Media and comms research specialist Millward Brown has launched a new version of its Link ad copy-testing solution, allowing B2B marketers to assess the performance of their ads against brand and sales objectives. More
Millward Brown has appointed former Warc CEO Louise Ainsworth as Chief Exec in the UK. She replaces UK MD Dale Beaton, who is transferring to the role of SVP Global Practice Lead. More
Millward Brown has launched a real-time communications measurement tool called AdNow, to help marketers evaluate campaign performance for multiple pieces of advertising across digital media channels. More
Millward Brown has partnered with on-demand online community specialist GutCheck to launch a qualitative tool called Pre-LinkNow, which offers a copy-testing framework to help marketers better understand ad performance. More
Millward Brown has agreed to acquire the business operations of marketing analytics company Analytics Quotient (AQ), which employs around 400 people and offers both data visualization tools and custom analytics solutions. More
Kantar has moved Adrian Gonzalez into a broader group role in charge of its Consumer Insights businesses - he was previously CEO of Millward Brown's Africa, Middle East and Asia Pacific (AMAP) region. TNS APAC CEO Chris Riquier is among those leaving the business in the restructure. More
Kantar has acquired a majority stake in its partner in Denmark and Sweden, Millward Brown Denmark ApS, which has been a Millward Brown licensee since 1997. More
WPP brand, media and comms researcher Millward Brown has introduced a solution called Digital Behavior Analytics (DBA), which uses data drawn from search patterns and social media conversations to provide insights on brand health and marketing campaign performance. More
WPP is integrating the Servo mobile ad trafficking platform of its Medialets subsidiary with Millward Brown Digital's Ignite Network, promising clients the ability to serve mobile ads across all ad formats including video and to accurately measure campaign effectiveness. More
Millward Brown and comScore have teamed up to connect validated ad viewing with changes in consumer behaviour, helping brands assess the performance of their digital advertising. The service will cover 'all markets outside the US, Canada and Taiwan'. More
Millward Brown Digital has introduced a mobile solution through which to evaluate the effectiveness of ads on Facebook and Instagram. More
WPP has reported that revenue in its Data Investment Management (DIM) arm fell slightly (0.3%) to £1.173bn during the first half of the year, from £1.176bn in last year's first six months; while DIM headline profit before tax rose 11.7% to £100.6m from £88.1m a year earlier. More
In New York, WPP's brand, media and comms researcher Millward Brown has hired former Kantar IT EVP Matt Glace as Global Chief Information Officer, and a member of its global Board. More
WPP and it subsidiary Millward Brown (MB) have conducted their inaugural BrandZ brand equity study in Indonesia, uncovering the country's top 50 most valuable brands. More
WPP-owned Kantar is consolidating its activities in Israel by transferring Millward Brown's country license to TNS. The group says this will help it expand its presence in the market and provide better service both for local and global clients. More
In London, WPP brand, media and comms researcher Millward Brown has appointed former Digital Radio UK director Jane Ostler as Sector Managing Director, Media and Digital. More
Luca Belloni, a twenty-year veteran of Millward Brown Italy and currently the firm's Managing Director, is to move to the position of Chairman of Kantar Italy from 1st July. More
A number of research organisations have come together to lead a new industry initiative called 'Insights 2020 - Driving Customer-Centric Growth', with the aim of studying the future of market research, insights and analytics strategy, structure and capability. More
In the UK, Millward Brown has formally announced the appointment of Jane Bloomfield, previously Head of Innovations at Hall & Partners, as Brand Development Director. More
Millward Brown has rolled out a rapid response copy-testing solution for digital advertising requirements, available through MR app store ZappiStore. More
In the US, Millward Brown has launched a new business which brings together marketing science, strategic research and analytic consulting experts from its Marketing Science and MaPS (Marketing and Planning Systems) teams. More
Brand, media and comms researcher Millward Brown has promoted Chirantan Ray to the role of Managing Director in its Shanghai office; and appointed Robert Fuchs as Head of Media and Digital for Greater China and North Asia - also based in Shanghai. More
Millward Brown has launched a rapid copy-testing solution for TV, LinkNow, promising results in as few as six hours. Based on the firm's well known Link solution, the new product is available through MR app store ZappiStore. More
WPP-owned brand and media specialist Millward Brown has appointed Karen Rivoire as Chief Human Resources Officer, to lead the firm's strategy for attracting, retaining, and developing 'top talent'. More
Brand and media specialist Millward Brown has acquired full-service agency Habitus Investigación, in Ecuador. Terms of the deal were not disclosed. More
Recently formed market strategy division Millward Brown Vermeer has appointed former London2012 consultant Patrick Fry as Director, responsible for leading the firm's engagements in Australia and New Zealand. More
Millward Brown has expanded its team in Indonesia with eight appointments, including former Diageo exec Chris Thomas as Director of strategic consulting arm Millward Brown Vermeer. More
Millward Brown has appointed Philip Dickinson, formerly of Kraft Foods / Mondelçz International, as Group Head of its Food and Household client management team in the UK, based in Warwick. More
Ad, media and brand research specialist Millward Brown has opened an office in Karachi, Pakistan, led by Noaman Asar, who joins from fellow WPP company JWT. More
Millward Brown has promoted Doreen Wang to the role of Global Head of BrandZ, its high profile brand equity measure. More
In London, Millward Brown has appointed consumer brand specialist Robin Wood as Chief Solutions and Marketing Officer. More
Recently formed strategic consultancy Millward Brown Vermeer has launched in Australia, and appointed Caspar Wright as Managing Partner there. More
US-based online research and analytics firm InsightExpress has been acquired by WPP's brand, media and comms research specialist Millward Brown. Terms of the deal were not disclosed. More
In New York, consumer brand analysis specialist L2 has appointed former Millward Brown President Scott Ernst as Chief Executive Officer. More
Millward Brown has launched its new Vermeer brand and business strategy consultancy in South Africa, servicing clients across Africa and the Middle East and with Nicki Cunliffe at the helm. More
Millward Brown has acquired global marketing strategy consultancy EffectiveBrands, and will merge it with its Optimor brand strategy division to form a new business called Millward Brown Vermeer. More
Millward Brown has agreed to acquire its Romanian partner agency Daedalus Consulting S.R.L., along with its wholly-owned subsidiary Visionwise Consulting, for an undisclosed sum. The firms will now become Millward Brown Romania. More
Millward Brown has appointed Jérome Simulin to the new position of SVP, Strategic Client Growth, Europe, based in Paris. Simulin was previously SVP of Europe for marketing tech firm Affinnova, helping to launch and grow its European business. More
Millward Brown has launched Link for Apps, an extension of its long-established ad evaluation tool Link, available initially in the US and Canada and promising to help marketers understand the impact of mobile apps on brands. More
WPP's brand and media specialist Millward Brown has appointed Narayanan Radhakrishnan as Chief Client Officer, South East Asia (SEA) - a role vacated by Priti Mehra, who became MD in Singapore last month. More
Millward Brown has appointed Nichola Rastrick as its new MD of Southeast Asia, succeeding the recently promoted Gonzalo Fuentes. Rastrick's current role as MD Singapore is filled by Priti Mehra who steps up from the role of Chief Client Officer, Southeast Asia. More
Millward Brown has promoted Mark Henning to Head of Media and Digital, Africa, Middle East & Asia Pacific (AMAP), responsible for driving the practice across the region. More
Millward Brown is releasing a DIY version of eStatic, its copy-testing solution for print and outdoor advertising, available via market research 'app store' ZappiStore. More
Millward Brown has named Carmen Bohoyo as Managing Director in Turkey, based in its Istanbul office. She replaces Dimitris Mannoussakis, who continues as MD of Millward Brown in Greece. More
Millward Brown has signed a multi-year deal with emotion measurement specialist Affectiva to integrate the latter's Affdex automated facial coding as a standard feature in all MB's 'Link' ad copy testing services. More
Millward Brown has acquired a 70% stake in Moscow-based custom research firm ARMI-Marketing. Terms of the deal were not disclosed. More
WPP research and ad agencies Millward Brown and Ogilvy & Mather have partnered to launch a syndicated tool called The Brand Cross-Cultural Index (BCCI), designed to help understand a brand's value across racial or ethnic segments. More
Brand and media specialist Millward Brown has opened an office in Jeddah, Saudi Arabia, to support local, regional and global clients operating in the country. Piotr Chodakowski joins to lead the new operation, with a team of ten. More
Brand and media specialist Millward Brown has moved Sam Almutair into the newly created position of Head of Client Services, Australia, responsible for leading both the Sydney and Melbourne teams. More
Millward Brown has appointed Gonzalo Fuentes as Chief Executive Officer of its Latin American business, succeeding Fabian Hernandez who will retire in early 2014. More
Millward Brown Digital has introduced a suite of behavior-based mobile intelligence solutions, to provide new insights on how people use their mobile devices while shopping. More
Millward Brown has appointed Roger Li as Chief Talent Officer for the Africa, Middle-East and Asia-Pacific region, reporting to Adrian Gonzalez, the region's CEO and with a seat on its executive board. More
Millward Brown has officially launched its qualitative practice, Firefly Millward Brown, in Canada. More
Millward Brown Digital has launched Conversion Tracker, which it says allows marketers to see competitors' onsite activity 'like never before', as well as learning from top performers and isolating key issues affecting their own performance. More
Millward Brown has appointed two Regional Managing Directors in Europe: Benoît Tranzer takes responsibility for France, Germany, Italy and the Netherlands; and Jean-Michel Janoueix for Central / Eastern Europe and the Nordics. More
Millward Brown has launched a mobile tracker, through which to deliver insights to marketers in the Africa, Middle East and Asia-Pacific (AMAP) region, as part of what the firm describes as an 'aggressive regional mobile research strategy'. More
WPP is increasing its stake in Kenya-based marketing services firm Scangroup Limited, JV partner of its subsidiary Millward Brown, and will now hold a majority (50.1 percent of shares). More
WPP-owned brand and media specialist Millward Brown has bought a 'majority stake' in Brazilian consultancy BrandAnalytics. Terms of the deal were not disclosed. More
WPP subsidiary Millward Brown has rolled out its Link with Facial Coding technology across Asia, to enable advertisers to measure emotions in ads across different cultures. More
WPP's insights, information and consultancy group Kantar has combined its digital insights firms Dynamic Logic and Compete, in a bid to help advertisers, agencies and publishers increase marketing effectiveness and drive brand growth. More
Yahoo! Asia Pacific and Millward Brown have announced a partnership using the latter's AdIndex solution to help clients evaluate the brand impact of digital advertising, both in general and on Yahoo! properties. More
Deepender Rana has been promoted to the role of Head of Millward Brown Greater China, replacing Adrian Gonzalez who was yesterday named CEO of the firm's Africa, Middle East and Asia Pacific (AMAP) region. More
Millward Brown has appointed Adrian Gonzalez as CEO of its Africa, Middle East and Asia Pacific (AMAP) region, effective July 15th. He succeeds Travyn Rhall, recently promoted to Global CEO. More
Millward Brown has promoted Maureen Van Wijk to the position of Managing Director in Ireland, replacing Richard Waring who has left to 'pursue other interests'. More
Millward Brown has appointed Travyn Rhall as Global CEO, succeeding Eileen Campbell who is stepping down in mid-July for personal reasons. More
WPP brand and media specialist Millward Brown has opened an office in Dhaka, Bangladesh, headed by Samina Afrin, who recently joined the company from Nielsen. More
Millward Brown has appointed Surekha Poddar as Managing Director in charge of its Mumbai operation - the firm's largest in South Asia. She replaces Muder Chiba, who is leaving 'to pursue other interests'. More
Millward Brown has announced changes to its AMAP (Africa, Middle East and Asia Pacific) Executive Board, including changed roles for Shishir Varma and Deepender Rana, and the addition of newly promoted South Asia MD Prasun Basu. More
Millward Brown has promoted Soumya Saklani to the position of Managing Director, Sub Saharan Africa and Chris Githaiga to support him as Managing Director of the East Africa region. More
Millward Brown has developed a model which it claims 'cracks the code' for how brands drive financial growth for their organisations. More
Millward Brown (MB) has announced plans to open a new office in Myanmar (Burma) during the first quarter of 2013, subject to the approval of the local authorities. The new office will be led by Compass Research co-founder Lyndal Pearce. More
Millward Brown has announced a major expansion of its Link and Facial Coding technology, and says two of its biggest clients, Unilever and The Coca-Cola Company, will use the technique for all their ad testing in 2013. More
Millward Brown is boosting its support for clients in North Africa via a Cairo office, its third new location in the Africa and Middle East region this year, and led by Praveen Abraham. More
WPP's brand strategy consultancy Millward Brown Optimor has opened a new practice in Shanghai, China, which will offer services across the AMAP (Africa, Middle East, Asia Pacific) regions. More
WPP has reported revenue up just 1.2% to £1.19bn in its consumer insight division in the first half of the year, while headline operating profit fell slightly to £84m. The group has also confirmed that following tax changes, it plans to move its HQ back to the UK from Ireland. More
WPP-owned brand, media and comms research specialist Millward Brown is implementing a new 'service delivery' model across its North America operations, which involves centralizing a number of back office positions, resulting in the loss of around sixty non-research staff. More
Millward Brown has announced the acquisition of Chilean research firm Cadem Advertising S.A. Cadem has operated as MB's licensee for a number of years and now becomes a wholly owned subsidiary, renamed Millward Brown Chile. More
Millward Brown (MB) has extended the availability of its facial coding capabilities, offered as part of its LINK ad copy evaluation solution and developed in partnership with emotional measurement company Affectiva, to the emerging markets of Latin America and Asia Pacific. More
Millward Brown has opened an office in Dubai, from which it will provide services to its clients across the Middle East region. More
Global qual specialist Firefly Millward Brown has appointed Steve Heron as Senior Strategy and Creative Director, responsible for the firm's innovative studio, and for identifying original ways of working. More
Millward Brown has partnered with emotional measurement company Affectiva to offer clients deeper insight into the emotional impact of their TV advertising. Affectiva's facial expression analysis technology Affdex will be integrated with MB's LINK copy testing and optimization solution. More
In the UK, TNS has appointed Rebecca Wynberg as CEO of its qualitative business. She returns to Kantar to take up her new role in January. More
In New York, WPP-owned sister firms Millward Brown and data integration / analytics specialist Kantar Shopcom have partnered to create a single-source panel combining consumer attitudes with actual purchase behaviors. More
Millward Brown has opened a new office in Munich, Germany, adding to its existing presence in Frankfurt and Hamburg. More
Sister agencies Millward Brown and Kantar Media Cymfony have launched a suite of online listening tools, which merge the former's brand and communications research with the latter's analysis of social media and online discussion. More
Millward Brown's digital practice Dynamic Logic is working with its parent firm to launch FanIndex - a system for measuring the impact of brand pages across social media. More
In the US, Millward Brown has appointed Susan Steele as Global Chief Human Resources Officer, responsible for leading the firm's human resources and talent strategy worldwide. More
WPP companies Millward Brown and Kantar Media are to measure the relative impact of creative and of media placement in causing TV viewers to change channel or otherwise tune away from watching an ad. More
Millward Brown has moved Patty Currie into the role of Global Brand Director for Tracking, based in the firm's Lisle, Illinois office. This is the last appointment in the series of five new senior branding roles announced in January. More
Millward Brown's digital insights division Dynamic Logic has announced the launch of AdRadar, a platform pulling in data from clients' own systems and a range of third party panels and databases to create new ways of measuring digital ad exposure. More
Apple is the world's number 1 brand by a distance, adding 84% to last year's valuation to leapfrog mobile o/s rival Google, according to Millward Brown's Brandz index, just published. More
Millward Brown has appointed Daren Poole as Global Brand Director for Link, its ad optimization solution. This is the fourth of five such newly created roles planned across the company. More
In the UK, Millward Brown has appointed company veteran Duncan Southgate as Global Brand Director for Digital - the third of five such newly created roles planned across the company. More
In the UK, qual specialist Firefly Millward Brown has appointed Meredith Bourgery as its first Global Qualitative Account Director, to develop and execute initiatives that support brand development strategy for the firm's largest European clients. More
In the US, WPP-owned brand, media and comms research specialist Millward Brown has appointed John Svendsen as Senior Vice President and Global Brand Director in its Global Media Practice - the second of five such roles planned across the company. More
WPP-owned brand, media and comms research specialist Millward Brown has appointed Larry Schack as Chief Client Strategist for North America. More
Millward Brown has announced the appointment of Ronald D. Markham as Chief Information Officer; and the setting up of a Client Advisory Board to keep the company truly customer-focused. More
In New York, Millward Brown has appointed Rob Hernandez for the newly created post of Global Brand Director of its qual research network Firefly - the first of five such roles planned across the company. More
After joining the Millward Brown Group last year, Athens-based Research International Greece is to rebrand as Millward Brown RI - offering consultancy and advice in branding and communications research. More
Qual specialist Firefly Millward Brown has appointed Cécile Conaré as CEO of the UK business and Director of Europe. More
In the US, Mirrus - developer of the 'Mirror Image' digital advertising mirror - has partnered with media research specialist Millward Brown Optimor to study the effectiveness of this technology as an ad medium in airport restrooms. More
WPP-owned Millward Brown has partnered with semantic web service OpenAmplify to provide clients with a deeper understanding of what respondents actually mean in their answers to surveys. More
WPP-owned brand research specialist Millward Brown has appointed former PepsiCo director Scott Megginson as President, Millward Brown Canada. More
Millward Brown is to offer Australian clients the neuroscience research services it launched in the UK in March, extending the offering of its existing advertising and brand research unit. More
WPP-owned Millward Brown has brought all its global qualitative agencies together under a single brand, Firefly Millward Brown. More
In the UK, brand research specialist Millward Brown has hired former Yahoo! HR leader Kerstin von der Brelie for its newly created post of Chief Talent Officer - Europe. More
WPP's insight division Kantar has appointed panel specialist Renee Smith as Chief Research Officer in the US, and has moved Tim Kelsall to the role of SVP, Client Strategy, Innovation and Delivery at its brand research division Millward Brown, in the UK. More
Millward Brown qual division Firefly has hired Peter Foster as Senior Account Director, based in Melbourne. More
WPP's digital investment arm has acquired an interest in Chinese digital ad measurement company Moment Systems, founded in 2006 in Beijing and currently employing 90 people. Reports suggest the marcoms giant is also eyeing the possible sale of Photon companies in Australia. More
Millward Brown has added five team members to its Neuroscience Research Practice, formed in March to extend the services offered by its existing advertising and brand research unit. More
In the UK, Millward Brown has appointed Jorge AlagĂłn to head its Global Innovations team, which develops strategies to help marketers build strong brands. More
Millward Brown has moved Tim Wragg into the new position of CEO - Europe, following last year's integration of its UK and Ireland business with mainland European operations, and the formation of a pan-European Board. More
Millward Brown has announced plans to extend its collaboration with Scangroup Limited and open a West African hub office in Accra, Ghana, in June. More
In the US, brand research specialist Millward Brown has partnered with digital video recorder (DVR) firm TiVo to enable its clients to better understand the TV viewing behaviour of their target audiences. More
Kantar Media has merged its media measurement and evaluation agency Millward Brown Precis Europe/UK into its Intelligence Sector. The merger will be effective 1 May 2010. More
In the UK, Millward Brown (MB) has set up a neuroscience division, to extend the services offered by its existing advertising and brand research unit. More
Millward Brown has unveiled a new 'Creative Viral Potential' (CVP) metric which aims to spot the potential of an ad to 'go viral'. More
Global group Millward Brown has announced plans to open a new office in Vietnam during the second half of 2010, with a team led by Phil Worthington and Pham Chau Linh. More
In the US, Millward Brown and its digital unit Dynamic Logic have partnered with Kantar sister-firm Cymfony, to integrate analysis of discussions on social media sites, blogs and message forums into their suite of digital, media and marketing solutions. More
Millward Brown has announced a licensing agreement with Chinese digital measurement developer, Moment Systems, to provide clients with digital advertising measurement. More
Retail market intelligence giant IRI (Information Resources, Inc.) has enhanced its Consumer and Shopper Insights platforms with a series of new digital media solutions. Partners including [x+1] and Dynamic Logic have already announced new offers based on the technology. More
In the US, Millward Brown has promoted Cheryl Stallworth-Hooper to the post of Chief Executive Officer of Greenfield Consulting Group, its North American qualitative division. More
From next Monday, Millward Brown IMS and Lansdowne Market Research will combine into a single company named Millward Brown Lansdowne. The new firm will be part of Millward Brown Ireland, along with Millward Brown Ulster. More
Millward Brown Optimor - the consulting unit dedicated to brand strategy and marketing investment - has made its annual 'BrandZ Top 100 Most Valuable Brands' ranking available as a free application on the iPhone. More
WPP's insight and consultancy division The Kantar Group has made what it claims is an industry first appointment, with the naming of George Pappachen in the newly-created role of Chief Privacy Officer. More
WPP-owned global agency Millward Brown (MB) has partnered with research group Shiluv in Israel. More
WPP has acquired a 27.5% stake in Nairobi-listed ad and marcoms agency and Millward Brown JV partner Scangroup, in a bid to expand its operations in Africa. Details and terms of the purchase were not disclosed. More
In the UK, Millward Brown (MB) has appointed pharmaceutical industry veteran Cathy Swift as a Director, responsible for advising its Healthcare team on the development of new brand and communications market research. More
The combined value of the world's top 100 brands – headed by Google – rose by 21% last year, according to the third annual BrandZ (TM) Ranking from ROI specialist Millward Brown Optimor. More
New York-headquartered Millward Brown Optimor – the consulting unit dedicated to brand strategy and marketing investment – has formed a strategic partnership with Brazilian brand consultancy BrandAnalytics. More
A week of headlines for Google. On Friday the search giant announced first quarter revenue up 63% to $3.66bn, and rocketed to the top of Millward Brown's BRANDZ(TM) index with a worth dwarfing current figures - $66.4bn. Google also made headline deals and gained search share against rivals Yahoo! and Microsoft. More
Christian Dorffer has been appointed Senior VP of Millward Brown Optimor, the group's specialist unit providing strategic recommendations with demonstrated financial impact. He takes over the role of building the UK and European practice from Marco Forato, who moves to a global role. More
Millward Brown Optimor, the research group's specialist financial and ROI arm, has announced a new ranking, the BRANDZ(tm) Top 100 Most Powerful Brands study. Combining consumer research with publicly available financial data, the study gives Microsoft the no.1 spot, followed by GE and Coca-Cola. More
Millward Brown has introduced Optimor, its global brand consulting practice, to Asia Pacific, with new Director Yixin Zhang at the helm. The practice specialises in brand valuation and analytics, marketing investment planning and ROI measurement. More
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