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Adding FootFall to FootPath

Experian is to combine its FootFall system – which counts the numbers of people visiting retailers and shopping centres – with Path Intelligence's shopper behaviour technology, to understand the movement of shoppers as they flow through retail centres. More

Surveillance System Tracks Shopper Movement

In the UK, another first for Portsmouth. Foot traffic monitoring firm Path Intelligence, based in the city, is testing patent-pending surveillance technology that continuously tracks mobile phone signals to understand the movement of shoppers as they flow through retail centres or public amenities. More

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