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Bonamy Finch Launches Data Science Service

Surrey, UK-based agency Bonamy Finch has put Deputy MD Paul Carney at the head of a new Data Science team, helping brands to analyse large volumes of data and draw insights from both existing datasets and new primary research. More

Bonamy Finch Debuts BoFiLer Segment Profiling Tool

In the UK, consumer insights and analytics specialist Bonamy Finch has launched a tool called BoFiLer, promising to help research agencies to compare segmentation solutions. More

Bonamy Finch Launches 'SigTester' App

UK agency Bonamy Finch has launched a free app, 'SigTester', allowing a rapid assessment of whether results are statistically significant. It can also be used to estimate confidence intervals and sample size requirements. More

Engage and Bonamy Finch Debut Evaluation Tool

UK MR agencies Engage Research and Bonamy Finch have partnered to introduce a proprietary approach called 'EvolveScope', through which brands can evaluate new ideas, claims or packs prior to launch. More

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