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Mumbai, India-based digital tech and customer experience solutions provider Datamatics has announced the acquisition of Salesforce services firm Dextara Digital. More
In London, data-driven CXM company Merkle has launched a dedicated UK and Ireland Salesforce practice, promising clients the tools to optimise their use of data to enhance the customer experience. More
CRM software giant Salesforce has announced a series of new data and AI-powered tools designed to enhance shopper experience by giving merchandisers and marketers a real-time understanding of customer behavior and preferences. The solutions are based on the firm's Einstein 1 Platform. More
Marcoms network Dentsu and its data-driven customer experience management (CXM) firm Merkle have partnered with CRM firm Salesforce to help brands use generative AI to deliver, manage and optimize connected customer experiences. More
CRM software giant Salesforce has partnered with consulting division Deloitte Digital to offer business clients help in deploying AI in CRM functions. More
In India, martech platform Wondrlab has acquired a 51% stake in offshore software development company Cymetrix, which specializes in Salesforce consulting and data analytics. Terms of the deal were not disclosed. More
US CRM giant Salesforce is launching two tools - Marketing GPT and Commerce GPT - to help users personalize every campaign and shopping experience with generative AI. More
CRM software giant Salesforce is to cut around 10% of its workforce. The firm says increasing its headcount by some 30% in 2021 (to around 73,500) was a mistake - 'too many... leading into this economic downturn'. More
Insights and CX platform DISQO has appointed Scott Henderson, a Salesforce veteran of more than twenty years, as its new Chief Financial Officer. More
Customer experience management specialist Sprinklr has extended its partnership with Salesforce, promising clients a more complete view of their customers. More
Canadian survey software provider Voxco has added three new features to its platform - Word Import, Close the Loop, and Text Analytics, to help users gather feedback, measure sentiment, and uncover and act on insights. More
Management consulting firm Mastersolve has sold its customer relationship management (CRM) and customer experience (CX) practice to marketing automation software developer Faye. Terms of the deal have not been disclosed. More
Data-driven CXM and marketing firm Merkle has appointed Floris Oranje as UK Salesforce Practice Lead, and head of parent company dentsu's CXM Service Line in the country. More
Professional services giant Accenture has agreed to acquire Japan-based eCommerce customer experience (CX) agency Tambourine, for an undisclosed sum. More
SurveyMonkey has announced that its CX solution GetFeedback will integrate with cross-channel shopper personalisation platform Salesforce Commerce Cloud. More
Mobile app measurement and attribution platform AppsFlyer has announced that Salesforce Ventures has joined its roster of investors, in a late extension to its $210m Series D round of funding, which closed in January. The funding values AppsFlyer at $2bn. More
In the US, IT and business process consultancy Cognizant has acquired US-based digital marketing agency Lev, which provides data-driven insight and personalization across the customer journey. Terms of the deal were not disclosed. More
CRM software giant Salesforce has acquired personalisation software firm Evergage for an undisclosed sum. More
Digital products and services provider Grazitti Interactive, which helps companies manage their CRM, marketing automation, online communities and analytics capabilities, has opened new offices in Sunnyvale, CA; Seattle, WA; and Edmonton, Canada. More
SurveyMonkey is to acquire customer experience management company GetFeedback for approximately $68m, to help enterprise customers act on customer insights. Salesforce Ventures, an existing investor in both companies, will receive 'equity consideration' in the transaction. More
Marketing technology consultancy Lev has partnered with Salesforce-owned marketing intelligence provider Datorama, to launch a Marketing Performance Management practice which will help customers measure marketing effectiveness. More
CRM giant Salesforce has agreed to acquire analytics platform Tableau Software, in an all-stock transaction valued at around $15.7 billion, net of cash. More
In the US, CRM software giant Salesforce has set up a $50m artificial intelligence (AI) fund through its Salesforce Ventures corporate investment arm. Funds will be used to help AI start-ups grow their businesses. More
CRM software giant Salesforce has enhanced its Einstein product with the addition of a portfolio of advanced analytics tools for non-specialist users. More
IBM and Salesforce have entered a global strategic partnership to deliver joint solutions using artificial intelligence. A new practice within IBM Global Business Services will help clients rapidly deploy tools combining IBM Watson's big data with Salesforce Einstein's customer insights. More
Marketing data giant Salesforce has acquired San Francisco-based cross-screen data management solutions provider Krux. The Wall Street Journal reports that the agreed purchase price was $700m, mixing cash and stock. More
US-based predictive analytics specialist DxContinuum, Inc. has announced a Series A investment round of $4m. More
US software giant Salesforce has launched a new tool which analyzes customer engagement and proactively delivers new recommended content, products or offers to consumers. More
Marketing data giants Adobe and Salesforce have joined investors in social media marketing firm Livefyre, as part of a $47m injection of funding. Livefyre says it will use the money to continue developing its technology and for expansion, including internationally. More
Salesforce, already in the news last week for partnering with SurveyMonkey, has announced its own entry into the analytics market with the launch of a platform called the Wave Analytics Cloud. More
DIY online research firm SurveyMonkey has announced a new app, allowing users to send and analyze surveys from within the widely used Salesforce platform. More
US software giant Salesforce has bought enterprise BI and analytics start-up EdgeSpring, for an undisclosed sum, following its reported $2.5bn acquisition last week of marketing software company ExactTarget. More
CRM software provider Salesforce has laid off around a hundred staff at its Canadian social media measurement company Radian6 and social media marketing agency Buddy Media, a move it describes as eliminating duplicated roles. More
CRM software provider Salesforce.com has acquired Canadian social media monitoring firm Radian6, in a bid to help clients track customer trends on social media sites such as Facebook and Twitter. The deal has been valued at around $326m. More
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