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Magazine ratings provider GfK MRI and word-of-mouth consulting firm Keller Fay Group have combined data from their syndicated research databases to form a new product called TalkTrack/GfK MRI Data Fusion. More
GfK has announced two senior marketing science appointments which it says 'sharpen its focus on rigorous yet innovative analytics'. Knowledge Networks' Ellen Veccia become Chief Marketing Science Officer while Mike Conklin has rejoined from MarketTools as EVP of Marketing Science. More
Google has partnered with US-based consumer specialist Knowledge Networks to launch a panel of web users, who will opt in and be paid to allow the search giant to track the sites they visit and how they use them. More
GfK has acquired US-based consumer specialist Knowledge Networks. Terms of the deal have not been disclosed. More
US-based consumer specialist Knowledge Networks has acquired Garcia Research Associates (GRA), a firm which focuses on measuring the growing influence of Latinos on commerce and society in the US. Terms of the deal were not disclosed. More
US-based consumer specialist Knowledge Networks has appointed former SymphonyIRI consumer packaged goods strategist David Brown as Vice President in its CPG and retail team. More
Consumer specialist Knowledge Networks (KN) has set up a new practice outside Washington DC, offering solutions to PR firms, non-profits and trade associations; and hired Christopher Moessner to lead it. More
US-based KN Dimestore, whose technology adds consumer surveys to online ads, has developed an online survey approach which uses brand KPIs (key performance indicators), such as purchase intent, to optimize digital campaign creative in real-time. More
Social media engagement firm SAY Media has introduced the SAY 100, a group of influential 'online voices' who have been recruited to create content, drive conversations and shape opinion. More
Consumer specialist Knowledge Networks (KN) is expanding its social media offering to include custom analytics, providing information on how social media conversations reveal people's feelings about specific products or topics. More
Consumer specialist Knowledge Networks (KN) is to more than double the number of young adults (ages 18 to 24) on its online KnowledgePanel, and increase its representation of Hispanics by more than 40% during the year. More
In New York, social engagement company SAY Media and Knowledge Networks' ad effectiveness subsidiary KN Dimestore have announced a new research approach designed to measure the impact of user engagement on brand metrics. More
In the US, consumer specialist Knowledge Networks (KN) has partnered with mobile survey technology provider Techneos to roll out a solution that uses smartphones both for traditional information gathering and for 'on the go' and 'in the moment' research. More
Digital media trading specialist MediaMath has partnered with Knowledge Networks company KN Dimestore to augment its digital marketing platform, TerminalOne with rich media surveys and real-time reporting. More
Online targeting specialist [x+1] has announced a partnership with ad effectiveness measurement firm KN Dimestore, to offer marketers the ability to adjust offers and media based in real-time according to consumer feedback. More
In the US, Knowledge Networks (KN) has promoted six company leaders to new roles, and also appointed media researcher Ethan Rapp to expand its Media practice. More
In the US, media and marketing publishing firm MediaPost has partnered with consumer specialist Knowledge Networks (KN) to deliver a consumer view of social media involvement and its effect on purchase decisions. More
In the US, Knowledge Networks' online ad measurement specialist KN Dimestore has extended its services to support the placement of campaign measurement surveys in online video streams; either as overlays or as part of the pre or post-roll. More
KN Dimestore - which provides technology that adds consumer surveys to online ads - has enhanced its capabilities to enable publishers, networks and agencies to utilize and react to real-time respondent-level survey results. More
In the US, video ad optimization firm TidalTV has launched a real-time brand impact measurement tool for online advertisers, incorporating surveys from consumer research specialist Knowledge Networks (KN). More
Knowledge Networks (KN) has expanded its position in the pharma and biotech research market with the acquisition of CMR (Caduceus Marketing Research), which runs the Physicians Consulting Network (PCN) panel of 70,000 US physicians and healthcare professionals. More
US-based consumer specialist Knowledge Networks (KN) has acquired Dimestore Media (DSM), a firm which has developed technology which adds consumer surveys directly into online ads. More
US firm Knowledge Networks (KN) has integrated address-based sampling (ABS) into the recruitment process for its custom research panel KnowledgePanel, in order to increase its representation of cellphone-only households, Hispanics and other groups. More
Online video research solutions provider QualVu has teamed up with Knowledge Networks (KN) to deliver its qual research technology VideoSurvey(TM) as part of KN's KnowledgePanel® quant surveys. More
Knowledge Networks (KN) has strengthened its team with the addition of media research veteran Henry Laura as Vice President, Media in its New York City office. More
In the US, consumer information and research firm Knowledge Networks (KN) is launching a new panel to provide data about the US Latino population. To help ensure it is respresentative, KN will provide laptops and web connections to panellists who require them. More
With just a week to go before the start of the Beijing Olympics, Knowledge Networks (KN) has announced it is to provide overnight data about time spent consuming Olympic content across more than a dozen NBC Universal properties. More
In the US, consumer information and research firm Knowledge Networks (KN) has appointed Martin Zagorsek as EVP Client Service, in charge of Custom Marketing and the Media Research team in the firm's New York office. More
Consumer information and research firm Knowledge Networks has agreed to pay a fine of $300,000 to settle a claim brought by the Software & Information Industry Association (SIIA) that it distributed news articles to its employees without permission from the copyright owners. More
Chicago-based integrated sports marketing and media services agency rEvolution is to work with Knowledge Networks (KN) to develop the 'next generation of sponsorship research and consulting services'. More
Consumer information firm Knowledge Networks has appointed Jane Dennison-Bauer to lead its Directory Research Practice. More
Lynne Armstrong More
California-based consumer information specialist Knowledge Networks (KN) has hired Charles DiSogra as VP, Chief Statistician. He will lead the scientific elements of the firm's nationwide online panel, KnowledgePanelSM, and also work directly with clients. More
Knowledge Networks/SRI has hired Yellow Pages and telecom industries veteran Jim D'Arcangelo to head its directory research program, including Yellow Pages Market ReporterSM (YPMR). More
Richard Catrone has replaced Joe Viglianti as Senior VP, Operations at Knowledge Networks (KN). Vigilanti retires after 35 years at KN and predecessor firm Statistical Research, Inc. More
Knowledge Networks (KN) has announced results for the second quarter of 2006, showing revenue of $9.2m, up 27% year-on-year, and continued positive net income. More
Simon Kooyman, CEO of MR firm Knowledge Networks, has taken on an additional role on the Board of Electronic Data Capture (EDC) firm OmniComm Systems, Inc. He replaces Charles E. Leonard who has resigned. More
US MR supplier Knowledge Networks has named Simon Kooyman as its new CEO. Kooyman is a former leader of Ipsos North America and also held key leadership positions at VNU. He succeeds John Lewis, who left in December 2005 to become President and CEO of AC Nielsen USA. More
US research agency Knowledge Networks has surpassed its previous records for quarterly and annual revenue, achieving $9m in revenue for the fourth quarter of 2005, and $32 million for the year overall. Revenue for the full year is 7.4% higher than in 2004. More
Knowledge Networks/SRI (KN/SRI) is launching Yellow Pages Market Reporter (YPMR) - a syndicated measurement service designed to collect usage data across 161 directory distribution areas. The company conducted about 75,000 in-depth consumer interviews to produce the latest findings. More
US online research firm Knowledge Networks has partnered with interactive publisher morefocus to launch KnowledgeCommunities - a new service offering ongoing marketing feedback from consumers in niche groups such as ailment sufferers, home improvement buffs, and wine enthusiasts. More
VNU has appointed John Lewis, CEO of Knowledge Networks, as President and CEO of ACNielsen USA. Lewis, who previously worked in marketing for ACNielsen, will report to Steven Schmidt, recently named President and CEO of VNU Marketing Information, on top of his existing role as global head of ACNielsen. More
US business research agency FIND/SVP has appointed Marc Litvinoff, Chief Operating Officer of the company, as President. He will continue in both roles, and will report to David Walke, Chairman and CEO. More
US agencies Knowledge Networks (KN) and Harris Interactive are arguing over KN's claims that Stanford University research demonstrates the superior accuracy of its online surveys. Harris believes KN's reporting of the study is inaccurate and selective, and claims that KN's founders were closely involved with the Stanford research. More
Media researcher Knowledge Networks/SRI (KN/SRI) has announced the rollout in early 2005 of a syndicated Yellow Pages measurement service. The 15 biggest US Yellow Pages publishers are signed up as sponsors - representing over 95% of the medium's ad revenue nationwide. More
Knowledge Networks has recruited former Research International Board Member Cindy Trish as Senior VP and Managing Director for its Boston-area office. Trish, most recently the manager of a retail spirits business, has 25 years' experience in insight roles. More
Impulse or spur-of-the-moment CPG purchases are influenced chiefly by discounted prices and trusted brand names, according to a US survey conducted by Knowledge Networks in association with Advertising Age. Relatively few claim to be influenced by in-store TV advertising and scarcely anyone by celebrity endorsement. More
Justin Edge, former Vice President, Director of US Brand Practice at Opinion Research Corporation (ORC), has joined Knowledge Networks as Managing Director/Senior Vice President. More
Fast-growing US agency Knowledge Networks, which like MrWeb is currently celebrating its 5th birthday, has released a white paper documenting the differences in online sample quality and their effects on marketing decision making. The paper discusses theory, gives background statistics and looks at two case studies to help analyse sampling bias. More
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