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RoperASW Looks for Women's Funny Bone

RoperASW has been commissioned to conduct an annual, in-depth research program into the motivating forces in women's lives, on behalf of Oxygen Media and with the support of strategic media planners and buyers MediaCom. The study will probe the unique wants, needs, and motivations of America's female consumers. More

Outlook for 2004 – Americans' Plans and Worries

Americans are more likely to cut down on calories than on spending this year, according to the 2004 Outlook Study by RoperASW. The annual study of American adults addresses consumer attitudes about economic and lifestyle issues. More

Online Ads Reach Influential People

Influential people online think advertisers are well-advised to use the Web to reach them, according to a study published recently by RoperASW / washingtonpost.com. More

RoperASW Reports On 'Global Cooling'

Consumers in most countries feel closer to their own culture than they did a few years ago, and more distant from American culture, according to the recent Roper Reports 2003 Worldwide study. Some of the likely causes are short-term and results vary with region, but generally consumers are more likely to be thinking as well as acting local. More

Time versus Money

Despite the complaint that Americans are squeezed for time, when presented with the question -more time or more money? - they opt for the cash. And that's not simply a sign of Americans' renowned materialism. The same choice was made by a majority of people in 30 countries worldwide, according to preliminary results from a survey conducted by RoperASW. More

UBM Confirms Interest in NFO

Although it has yet to decide whether to make a formal bid, United Business Media has confirmed its interest in the US market research agency NFO, part of the Interpublic empire. More

First Hispanic Cyberstudy in the US

America Online and RoperASW have recently released the first annual U.S. Hispanic Cyberstudy which documents online attitudes and behaviors of the U.S. Hispanic online consumer community. More

Encouraging Signs of Investment in the IT Sector

In both the US and Europe encouraging signs of real growth in the beleaguered IT sector are revealed by the latest issue of the RoperNOP Technology Confidence Barometer published this week. More

New Corporate Reputation Index

RoperASW recently launched the 2002 FORTUNE/Roper Corporate Reputation Index, a tool for measuring industry and public opinion about more than 450 Fortune 500 companies. More

NOP World Expands Further

Roper Starch Worldwide is to be acquired by NOP World and merged with Audits & Surveys Worldwide. On the basis of this acquisition, NOP will form a new integrated company called RoperASW Audits & Surveys Worldwide. More

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