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Yahoo! has acquired video ad firm BrightRoll, which measures billions of video impressions each month using a reporting suite featuring tools from comScore, Nielsen, Vizu and InsightExpress. The deal was valued at around $640m in cash. More
US-based online research and analytics firm InsightExpress has been acquired by WPP's brand, media and comms research specialist Millward Brown. Terms of the deal were not disclosed. More
In the US, online research and analytics company InsightExpress has appointed former Hall & Partners exec Jim Forrest as Senior Vice President of Ad Measurement Solutions. More
US online research specialist InsightExpress is adding Affectiva's Affdex facial expression analysis technology to its CreativeImpact copy testing solution, to enable brands to optimize their TV ad campaigns using quant neuromarketing techniques. More
US online research and analytics company InsightExpress has added auto specialist Polk's census of vehicle registration data to its own Ignite Auto research solution, to provide marketers with an understanding of how ad exposure drives buying behavior. More
US-based InsightExpress has promoted Drew Lipner and Marc Ryan to the role of Co-Chief Executive Officer, succeeding William Lipner who is retiring from active management of the company. More
US-based InsightExpress has introduced a system called Ignite Mobile, which measures mobile ad and cross-platform campaign effectiveness by linking exposure to mobile ads with consumer attitudes and behavior data drawn from a panel of 250,000 respondents. More
In the US, InsightExpress has partnered with SymphonyIRI to launch a tool which combines digital ad measurement capabilities with off-line consumer data, helping to link online ad exposure and in-store buying behavior. More
In the US, InsightExpress has launched LiveInsights, a real-time campaign measurement and optimization tool for brand marketers. More
InsightExpress has announced the launch of the Ignite Network, which integrates access to sample from a series of online panel provider partners. The firm says it will also improve data integration and methodological rigor in online ad effectiveness and cross media research. More
US-based digital marketing research firm InsightExpress has appointed Matt Butner as Vice President, Director, Media and Brand Research, with a remit to oversee the integration of analytics into its research solutions. More
US-based InsightExpress has partnered with earned media measurement and monetization specialist Meteor Solutions, to offer insights into online advertising performance among influential brand advocates. More
US video ad network BrightRoll has unveiled a new reporting suite that offers a means to measure the ROI on their online video campaigns, using measurement and analytics tools from research partners including comScore, Nielsen, Vizu and InsightExpress. More
Digital marketing research firm InsightExpress has appointed former Nielsen executive Marc Ryan to its Executive Committee as Senior Vice President, Chief Research Officer. More
In the US, online agency InsightExpress has moved its headquarters to larger premises overlooking the waterfront in Stamford, Connecticut. More
US online agency InsightExpress has expanded its Custom Marketing Research team with the appointments of Frank Dolcimascolo as a Director in the Media Sector; and Jeffrey Price as an Account Executive and Michele Paris as an Account Manager in the Service & Leisure Sector. More
US-based provider InsightExpress has launched a solution to improve potential respondents' online research experiences. More
US online agency InsightExpress has appointed Jeremy Hodgekinson-Price as Director and Jennifer Slott as Account Manager of its Technology Sector, while Elizabeth Everett had taken on the role of Senior Account Manager of the firm's Media Sector. More
InsightExpress has expanded its Digital Media Measurement (DMM) team by hiring Lauren Coyne as Director of Agencies, East Coast; Kyle Gollins as Senior Account Executive, Media & Publishing, East Coast; and Kathy Benigo as Southwest Regional Manger. More
US online agency InsightExpress has received authorization to conduct brand effectiveness research studies across the Google content advertising network, which encompasses hundreds of thousands of web sites ranging from international publishers to one-off niche sites. More
In the US, media communications agency Starcom MediaVest Group (SMG) has partnered with online research agencies GMI and InsightExpress to conduct a tracking study which aims to uncover how ad messages influence consumer intentions to buy. More
In the US, online research firm InsightExpress has expanded its analytics team with the promotion of John Pemberton to VP Senior Director of Research Development & Consulting, and the appointment of Stephanie Young-Helou as VP Director of Marketing Sciences and Consulting. More
In the US, online research firm InsightExpress has expanded its Digital Media Measurement division with the homecoming of Dan Campbell as Director of Media and Publishing. More
In the US, online marketing research firm InsightExpress has expanded its Customer Services team with the promotions of Jon Weinstein to Customer Service Supervisor and Annalisa de Lena and Courtney Brown to Senior Project Managers. More
In the US, InsightExpress has expanded its Analytic team with the promotion of Adam Zambuto to the post of Market Research Manager and Jean Marie McCormick to MR Analyst; while hiring Jarrod Hyman and Kapil Mohan, also as MR Analysts. More
Online researcher InsightExpress has announced three promotions and two appointments to its Online Media Measurement Group. Darcy Briggs, Junny Cho and Melissa Sherman become Senior Project Managers while Jamie Chang and Kelly Thomas join the firm as Project Managers. More
In the US, InsightExpress has expanded its Online Media Measurement Group with the appointments of Nancy Dillon and Janett Haas as Senior Account Executives, and Alicia Allijan and Leslie Newburn as Account Executives. More
Rich media and digital video technology provider, EyeWonder is to lead a research consortium to analyse consumer perception of video-based advertising; research for the project will be managed by online MR firm InsightExpress. More
US online MR firm InsightExpress has expanded its Client Services division with the appointments of Ray McIntyre as Senior Account Executive and Barbara Shapiro as Director. More
US online researcher InsightExpress has strengthened its Advertising & Media team with two appointments. Kimberly Pagan joins from Millward Brown where she was Director, Client Development, while Jon Evoy joins from The Star Group. More
Online MR firm InsightExpress has expanded its Online Media Measurement Group with the appointments of Nichol Carranza, Samar Habibi and Gabriel Calemmo as Project Managers and Marina Feldman as Market Research Analyst. More
Online MR firm InsightEpress has expanded its analytic team with the promotion of Todd Trautz to Senior MR Manager and Lacey Fabrizio to MR Manager, and the appointment of Timothy Fitzgerald as MR Analyst. More
US online research specialist InsightExpress has hired Elise Neel from Cars.com as its new Director, Online Media Measurement. Her remit will include setting strategy and building a client service team for the West Coast; and developing the advertiser-direct segment. More
In the US, InsightExpress has hired Kevin Hill as Vice President, Group Director, Advertising & Media, responsible for the overall management, growth and strategy of this group. More
InsightExpress has expanded its Media & Custom Panels group with the appointment of Peter Zsamboky, formerly of Ipsos and OTX. This latest hire means the company has doubled of its head count in the past 18 months, to over 100 employees. More
Online researcher InsightExpress has bolstered its technology team with three new appointments. Jeff Porper joins as Webmaster, Vlad Olkov as Internet Developer and Mike Beaudwin as Desktop Support Technician. More
Online research provider InsightExpress has promoted Megan Rome to the position of Senior Director, Marketing, just over a year after her arrival. She will now lead all marketing activities for the organization. More
In the US, InsightExpress has hired David Katz as its new Director, Strategic Business Development. He joins from TNS where he was Vice President, General Manager. More
Online MR firm InsightExpress has appointed Molly Hislop in the new position of Director of Market Research, AdInsights. She will oversee the development of analytic products and services for the solution, which measures online advertising effectiveness. More
Online MR firm InsightExpress has announced two new appointments. Junny Cho joins as a Project Manager within the company's AdInsights Group, and Emily Morgan as a Customer Service Representative. More
US-based online researcher InsightExpress has appointed Michael Tsavaris as VP, Chief Financial Officer. Tsavaris was the company's VP of Finance once before, when it was newly launched and part of NFO. He leaves TNS where he had been CFO for the Global Healthcare Sector since 2004. More
Online researcher InsightExpress is to link its quantitative survey platform with the one-on-one interview tool of fellow US provider iModerate. The partnership promises 'a one stop solution for gauging both quantitative and qualitative consumer feedback'. More
US firms InsightExpress and Marketing Evolution have launched ADI Plus, an online advertising measurement platform. The system links together creative testing, online campaign tracking, campaign reach and frequency reporting and market mix model input. More
US online agency InsightExpress has appointed Erica DesRoches to the newly created position of Director of Market Research, reporting to Chief Research Officer Enrico Rodriguez. More
High oil prices are adversely affecting Asian consumers' spending power, according to a new survey from Synovate. Similarly, an InsightExpress survey finds that US consumers are cutting back on eating out due to rising gas and heating prices. More
57% of US consumers could not recall any new products launched in 2005, despite a 2.6% increase in ad spending on launches. The figure comes from the fourth annual 'Most Memorable New Product Launch Survey', conducted by InsightExpress. More
US online agency InsightExpress is expanding its Consumer Packaged Goods (CPG) division with the appointment of Barbara Wade as Director. Wade was previously a Director at Ipsos Insight. More
US-based InsightExpress continues the expansion of its AdInsights online ad measurement product, with the promotion of Stephen Jepson to Senior Manager and Juliana Aloia to Manager for the East Coast. The company has also made four other promotions. More
US agency InsightExpress continues its rapid expansion with four more appointments, three of which are newly created positions. Patricia DePietto joins as Group Director for Consumer Packaged Goods (CPG) from Ipsos, while the company has also hired a Marketing & Communications Manager and two more members of its Client Service team. More
US online agency InsightExpress has appointed Kevin Kruper, formely of TNS NFO, as Group Director, Technology. He will be responsible for research sales, client service needs, and business relationships in the growing sector. More
US agency InsightExpress has promoted Dan Campbell, its first ever sales professional, to Group Director for the company's Advertising & Media sectors. Drew Lipner has been promoted to Group Director for AdInsights – an online ad development and measurement product. More
US online agency InsightExpress has appointed Michele McDonald as a Senior Account Executive in the Emerging Markets sector, and Lauren Ash as Project Manager in its Customer Service Organization. Both are new positions. More
Online MR firm InsightExpress has appointed Courtney Brown, Meredith Klein-Hertzel and Jenna Hensel to its customer service team. More
Online agency InsightExpress has established three new positions at its Connecticut headquarters, making the company's research and analytics group three times the size it was three months ago. Todd Thomas Trautz and Russell Kehoe join as MR Managers, while Lacey Fabrizio is a new MR Analyst. More
US agency InsightExpress has enlarged its client service team with the creation of three new positions. Ronald Wainer, formely of NPD, and Ryan Price, from Directive Analytics, will join the company's Stamford office, while Jason Tiffer, formerly of Data Development Worldwide, will be based in Los Angeles. More
US online MR agency InsightExpress has appointed John Pemberton as its Director of Research, Development and Consulting. Pemberton, who was previously Market Research Manager of Marketing Sciences at Market Vision Research, has more than 10 years' experience in advanced research and statistical methods. More
US online market research firm InsightExpress has established two new Market Research Manager positions. Angie Urbanek joins the company's San Francisco office, and Karen Edinger has been promoted in its New York office. More
US online agency InsightExpress has appointed Marie Minyo as a Group Director and Marriott Dowden as a Director in the Consumer Packaged Goods (CPG) sector. More
US online MR firm InsightExpress has hired Fern Schapiro as Executive VP of Client Service and Marketing. Schapiro has worked for TNS NFO for the past 18 years in various client service functions, and was most recently Senior VP overseeing the company's largest business unit. More
Online research agency InsightExpress, LLC has appointed William E. Lipner and Patrick G. Healy as Chairman & CEO and Vice-Chairman, respectively. Lipner and Healy recently held similar positions with NFO WorldGroup, and have worked together for nearly 12 years. More
Financial services daily American Banker and online researchers InsightExpress have published the first results from their quarterly survey of senior banking and financial services professionals. The results show that bankers in the US are bullish about hiring and spending for 2005, despite worries about fraud and privacy issues. More
Americans are more aware of identity theft and are taking measures to protect themselves against it, according to a recent online survey by InsightExpress. 15% of Americans have been a victim themselves and one third have a friend or family member who has been a victim. More
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