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Proximic to Provide Contextual Analysis for Epsilon

Mar 13 2024

Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality. More

Revenue Down, Underlying Profit Up for Comscore

Mar 6 2024

Comscore has reported full year 2023 revenue of $371.3m, down 1.4%, but with FX-neutral adjusted EBITDA up 29% to $46.9m. CEO Jon Carpenter pointed to growth in local TV measurement and in the CCR and Proximic offerings as strong indicators for the future. More

Comscore Launches CCR Local Service

Feb 22 2024

Comscore has upgraded its Campaign Ratings (CCR) service to extend deduplicated audience measurement to the local market level, and says that for the first time CCR will integrate national and local linear TV, digital, streaming and social channels. More

Comscore Partners for Political Ad Targeting Offer

Feb 6 2024

With election year well underway, Comscore has announced an integration with political data provider TargetSmart, giving the latter's clients access to the former's granular media planning and evaluation data. More

Comscore Promotes LatAm Leader to EVP International

Feb 1 2024

Comscore has promoted Alejandro Fosk, previously SVP for Latin America, to EVP International, overseeing its EMEA, APAC and LATAM regions. More

Comscore Gets Patent for Real-Time Livestream Tech

Jan 31 2024

Comscore's audience and content targeting solutions division Proximic has been awarded a patent for its livestream contextual intelligence technology, which it says will help publishers monetize their livestream video inventory and increase advertiser confidence in buying it. More

Multi-Year Measurement Deal for Comscore and Nexstar

Jan 24 2024

Comscore has announced a comprehensive multi-year agreement with Nexstar Media Group, for cross-platform audience measurement including metrics for Nexstar's local TV, broadcast, network and digital businesses. More

Former Comscore Chairman Rosenthal to Leave Board

Jan 3 2024

Comscore has announced that its Lead Director, Brent Rosenthal, non-executive Chairman until 2022, will retire from the Board and not stand for re-election this year. The firm plans to nominate CEO Jon Carpenter to join the Board in 2024. More

Comscore Agrees Stock Split for Nasdaq Compliance

Dec 18 2023

Digital measurement veteran Comscore is to proceed with a 1-for-20 reverse split of its issued and outstanding common stock, from this Wednesday, December 20th. The split is required because Comscore's share price has remained below Nasdaq's minimum $1 requirement. More

Comscore More Profitable Despite Small Revenue Dip

Nov 7 2023

Comscore has reported a 1.9% drop in third quarter revenue to $91.0m; but also improved EBITDA, and net income of $2.6m, compared with a net loss of $52.4m in Q3 2022. More

Proximic Integrates with Ad Solutions Firm Cadent

Oct 31 2023

Cadent, a provider of advanced TV advertising solutions, has announced a partnership with Comscore's programmatic unit Proximic, integrating two of the latter's services into the Cadent Aperture platform. More

Comscore Adds Social Media to Multi-Platform Suite

Oct 26 2023

Comscore has added social media metrics to its Media Metrix Multi-Platform suite, which already provides a deduplicated view of audiences across desktop and mobile. More

Proximic Launches Political Ad-Based Segmentation

Oct 24 2023

Proximic, Comscore's programmatic ad targeting division, has announced new audience segments based on exposure to specific political campaigns and local TV programs. More

Comscore Adds Streaming Data via Roku Integration

Oct 23 2023

Comscore has announced the integration of Roku - which it says is the number 1 TV streaming platform in the US, Canada and Mexico - into its flagship Campaign Ratings (CCR) cross-platform solution. More

UK's Origin to Trial Samba TV ACR Approach

Oct 12 2023

Origin, the cross-media measurement initiative of the UK's advertising trade group ISBA, is to work with US-based cross-screen analytics provider Samba TV, to test television data from the latter's proprietary automated content recognition (ACR) technology. More

Comscore Launches New Proximic Audience Tools

Sep 26 2023

Comscore's dedicated programmatic targeting division, 'Proximic by Comscore', has launched three new and expanded contextual solutions, to deliver access to ID-free audiences across platforms. More

Comscore, iSpot, VideoAmp Get Conditional Certification

Sep 21 2023

Cross-media measurement initiative the US Joint Industry Committee (JIC) has announced that following a 'rigorous RFI scoring process' it has granted conditional certification to Comscore, iSpot and VideoAmp. More

Comscore Integrates SeeHer's Gender Equality Measure

Aug 21 2023

In the US, Comscore has partnered with the ANA's SeeHer movement and announced the launch of GEM Audiences, a digital planning tool providing advertisers with insights into the significance of gender equality for their target groups. More

Comscore Revenues and Underlying Profit Rise

Aug 9 2023

Comscore has reported a 2.5% increase in second quarter revenue to $93.7m. The firm reported a net loss of $44.9m but said this came almost entirely from a goodwill impairment charge, and adjusted EBITDA was up to $8.8m from $6.5m a year earlier. More

Comscore and Adlook in Ad Measurement Deal

May 23 2023

Comscore has partnered with brand growth platform Adlook, promising to help clients 'unlock' the way they measure advertising effectiveness across multiple devices and types of media. More

Comscore Revenue and EBITDA Decline

May 10 2023

Comscore has reported a 2.6% drop in Q1 revenue to $91.6m, from $94.0m a year ago, as well as a fall in profit: adjusted EBITDA declined to $5.2m from $6.8m in Q1 2022. More

Comscore Extends 48-Hour TV Reporting

Mar 29 2023

Comscore has expanded the 'Pulse' feature within its TV measurement solution, to provide clients with 48-hour TV measurement nationally, as well as in all 210 US media markets. More

Comscore Launches Dedicated Programmatic Arm

Mar 17 2023

Comscore has launched a dedicated programmatic targeting division called 'Proximic by Comscore', which will provide end users with access to more than 2,600 predictive, ID-less audiences and content-level solutions across CTV, linear, digital, DOOH and audio. More

Steady Performance for Comscore

Mar 1 2023

Comscore has reported financial results for the fourth quarter and calendar year 2022, with annual revenue up 2.7% to $376.4m, and adjusted EBITDA up 16% to $37.0m. More

HyphaMetrics Hires Former Comscore CCO as CEO

Feb 24 2023

Media behavior analyst HyphaMetrics has appointed former Comscore Chief Commercial Officer Chris Wilson as its new Chief Executive, to lead the next phase of the company's growth and expansion strategy. He replaces co-founder Joanna Drews, who is now company President. More

Partnership Boosts Comscore's Predictive Audiences

Dec 9 2022

Comscore has extended its partnership with independent ad platform AdForm, making the former's Predictive Audiences solution available to the latter's clients worldwide. More

AdAdapted Taps Comscore for Drinking Age Data Compliance

Dec 7 2022

AdTech solutions company AdAdapted has partnered with Comscore, to provide CPG brands with demographic insights, while confirming to beer, wine and spirit advertisers that the AdAdapted network is legal drinking age (LDA) compliant. More

Simulmedia and Comscore in TV Audience Deal

Nov 24 2022

New York-based TV ad targeting specialist Simulmedia has partnered with Comscore, to integrate the latter's audience segments into its TV+ platform and help clients drive tune-in promotion wherever audiences are watching. More

Comscore Reports Flat Quarter and $52.4m Net Loss

Nov 10 2022

Comscore has reported a third quarter revenue rise of just 0.3% - to $92.8m from $92.5m in last year's Q3. Adjusted EBITDA was little changed at $11.7m (up 3.5%) while one-off costs turned net income of $2m a year ago into a net loss of $52.4m. More

Comscore Announces Restructuring and Layoff Plan

Sep 30 2022

In the US, Comscore has set out a cost-cutting restructuring plan, which will see an undisclosed number of employees lose their jobs. More

Local Ad Buying Partnership for Comscore, Dentsu

Sep 26 2022

Marcoms agency Dentsu International will shift its local TV buying to a Comscore-based currency, supporting transactions on advanced audiences in all 210 US local markets, through a new partnership just announced. More

Comscore Names New APAC Management Team

Sep 14 2022

Comscore has appointed Geet Lulla as VP Sales for Asia Pacific, Atul Nandoskar as Sales Director in Mumbai, and Madan Acharya to manage client insights across APAC. Meanwhile Visakh Vijayakumar has been promoted to Sales Director in Bangalore. More

Comscore Names COO, CTO and Innovation Leaders

Aug 24 2022

Comscore has moved David Algranati into the role of Chief Innovation Officer, while former Shareablee execs Greg Dale and Jon Lieberman have been named Chief Operating Officer and Chief Technology Officer respectively. Meanwhile Chief Commercial Officer Chris Wilson is leaving the firm. More

Comscore Cuts Q2 Net Loss to $5.1m

Aug 10 2022

Comscore has reported a drop in second quarter net loss from $18.5m in Q2 2021 to $5.1m in the latest period. Revenue was up 4.3% to $91.4m, while adjusted EBITDA rose to $6.5m, from $2.6m a year earlier. More

Comscore Names Carpenter as New Chief Exec

Jul 6 2022

Comscore has promoted Chief Financial Officer Jon Carpenter to the role of CEO, replacing Bill Livek who in March announced his plans to retire. The firm has also named a new Chairman and CFO. More

Horizon Selects Comscore for Local TV Measurement Test

Jun 23 2022

In New York, media services agency Horizon Media is testing Comscore's local TV measurement solution as an alternate currency for 2023 planning and buying. The firm currently uses Nielsen. More

Comscore Adds CTV / YouTube to Video Metrix in Europe

Jun 6 2022

Comscore has added CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK; and says Italy, France and Germany will follow in July 2022. Meanwhile CEO Bill Livek has acquired another $1.15m of shares in the firm. More

'Solid' Growth for Comscore

May 11 2022

Comscore's revenue rose 4% to $94.0m in the first quarter, while profitability improved: adjusted EBITDA was up 22% to $6.8m. CEO Bill Livek described the performance as 'solid'. More

Long-time Entertainment Industry Exec Joins Comscore

Apr 13 2022

In the US, Comscore has appointed entertainment industry exec Michael Viane as Head of Global Revenue for its Movies division. He takes up his new role on April 18th. More

Comscore and SMI Launch eCPM for Linear TV Ads

Mar 18 2022

Comscore has partnered with ad intelligence specialist Standard Media Index (SMI) to offer what it describes as the 'industry's first' advanced Effective Cost-per-Thousand Metric (eCPM) for linear TV advertising. More

Comscore and WideOrbit Expand Automated TV Partnership

Mar 8 2022

Comscore and ad management platform WideOrbit have extended their partnership to create a solution called Comscore TV, powering automated TV ad buying and audience targeting across markets and demographics at scale. More

Comscore CEO Livek Retires on a High

Mar 1 2022

Comscore CEO Bill Livek has announced plans to retire and move to the position of Non-Executive Vice Chairman after a successor has been found. As the news broke, the firm reported positive net income of $29m for the fourth quarter of 2021, compared to a net loss of $13.2m a year earlier. More

DoubleVerify, Comscore to Launch Verification Measure

Feb 25 2022

Comscore is partnering with digital media measurement, data and analytics provider DoubleVerify (DV) to develop a cross-platform media quality verification and audience measurement solution. More

Comscore and VideoAmp Commence Measurement Pilot

Feb 24 2022

In the US, television conglomerate Discovery and Omnicom Media Group have commenced a trial exercise with Comscore and VideoAmp, aiming to offer new currencies to advertisers in the 2022-23 Upfront season. More

Comscore and L2 Launch Cookie-Free Voter Profiles

Jan 13 2022

Comscore and non-partisan voter data provider L2 have partnered to launch a cookie-free audience profile solution, based on behavioral political data and for use in targeting across digital, mobile and CTV ad inventory. More

WarnerMedia Names 'Alternative' Measurement Partners

Jan 7 2022

Media and entertainment company WarnerMedia has selected Comscore, iSpot and VideoAmp as measurement partners, tasked with building a new suite of technologies to count viewers across linear, digital and connected television. More

Comscore Buys Social Media Analyst Shareablee

Dec 17 2021

Comscore has acquired social media marketing analytics and measurement company Shareablee, for an undisclosed sum. More

Comscore Partnership Adds In-Market Auto Shoppers

Dec 3 2021

Comscore has partnered with the Polk Automotive Solutions division of information and analytics firm IHS Markit to offer programmatic cookie-free audience targets for in-market auto shoppers. More

Comscore Promotes Pugh for CIO Role

Nov 30 2021

Comscore has promoted Brian Pugh to the role of Chief Information Officer, responsible for developing new tech tools, for ensuring that data is secure, and for MRC and ISO accreditation of the firm's services. More

Comscore Rolls Out Predictive Audiences in EMEA

Nov 23 2021

Comscore is rolling out its cookie-free audience targeting solution Predictive Audiences in 'the UK and EMEA', through a deal with Xandr, the advertising analytics division of AT&T. More

Comscore Hires Former Movie Studio Exec in SE Asia

Nov 23 2021

Comscore has appointed former United International Pictures VP Han Seng Lim to lead its Client Services team in Southeast Asia. More

Profitable Quarter for Comscore

Nov 8 2021

Comscore has reported revenue up 5% to $92.5m and adjusted EBITDA of $11.3m, up 55%, for the third quarter of 2021. Net income was $2.0m, compared with a net loss of $11.1m a year earlier. More

Univision Picks Comscore for New Stations

Nov 5 2021

In the US, Spanish-language media and content company Univision Communications Inc. is to use Comscore's data to provide its exclusive local audience currency for its new stations in the Orlando and Tampa, FL markets as well as in Washington, D.C. More

Comscore Rolls Out Predictive Audiences in Canada

Oct 28 2021

Comscore has rolled out its cookie-free targeting capability 'Predictive Audiences' in Canada, enabling advertisers to reach the country's audiences based on their behavior through privacy-friendly contextual signals. More

Former Nielsen Exec Named New Comscore CFO

Oct 27 2021

Former Nielsen exec Jon Carpenter will join Comscore at the end of next month in the role of Chief Financial Officer, based in New York. He will replace Greg Fink, who left at the end of August to 'pursue new interests'. More

Comscore Claims Person-Level Measurement Breakthrough

Sep 15 2021

Comscore says it has developed 'the next generation of personification methodology', which will bring person-level measurement to its video products, expanding on its existing household-level information. More

Comscore Q2 Results Disappoint Despite Recent Wins

Aug 11 2021

Comscore has reported financial results for the quarter ended June 30th, with revenue down 1% to $87.7m, and adjusted EBITDA of $2.6m, dropping sharply from $9.2m a year earlier. The firm says the positive results of recent partnerships and agreements will show up later in the year. More

New Fox Contract, YouTube Integration for Comscore

Aug 9 2021

Comscore has announced an expanded, multi-year agreement with broadcaster Fox Corp., to include national TV measurement; and separately that it will incorporate YouTube and YouTube TV measurement - including CTV - into its signature Campaign Ratings cross-platform service. More

Comscore and Commerce Signals in Cookie-free Deal

Aug 9 2021

Comscore and Verisk-owned transaction data provider Commerce Signals have partnered to develop contextual audiences for cookieless ad targeting across digital mobile, and CTV inventory, for the retail industry. More

First-Party Data for Comscore's Predictive Audiences

Jul 27 2021

Comscore is to begin incorporating first-party data into its cookie-free audience targeting solution, Predictive Audiences, in collaboration with Experian, InfoSum and LiveRamp. More

CFO Greg Fink to Leave Comscore

Jul 26 2021

Comscore Chief Financial Officer Greg Fink will be leaving the company at the end of August, 'to pursue new interests'. More

Comscore Rolls Out Plan Metrix Multi-Platform in India

Jul 6 2021

Comscore has rolled out its Plan Metrix Multi-Platform service in India through its partnership with Kantar. The deal combines data on consumers' desktop and mobile behavior with information about their lifestyles, interests, attitudes and demographics. More

Senior Hire for Comscore

Jul 1 2021

Audience measurement firm Comscore has appointed Nielsen veteran Brian McLoughlin to lead its commercial relationship with one of its key partners, Publicis Groupe. He will be based in New York. More

Latin American Audiences Deal for Comscore

Jun 29 2021

Comscore has partnered with LatAm intelligence platform Retargetly to deliver what it says is the first cookieless targeting solution specifically tailored for the region. More

Comscore Begins ANA Cross-Media Measurement Test

Jun 25 2021

US ad industry association the ANA is partnering with Comscore on a preliminary test as it seeks to develop a 'privacy-preserving cross-media measurement solution' for marketers. More

Comscore and Viant in Cookie-Free Targeting Deal

Jun 17 2021

Comscore is to integrate its contextual Activation suite into ad tech company Viant's cross-channel programmatic ad platform, Adelphic, allowing Viant's advertisers to use Comscore's cookie-free targeting solutions. More

Comscore and Spiketrap in Gamer Segmentation Deal

Jun 3 2021

Comscore has partnered with conversation analytics specialist Spiketrap, to expand its Predictive Audiences cookieless targeting solution specifically for gamers. More

MRC Approves Comscore Facebook Video Viewing Product

May 10 2021

Comscore has earned Media Rating Council (MRC) accreditation for its integrated viewing product for video on Facebook. More

Revenue Steady for Comscore ahead of Theater Reopenings

May 7 2021

Comscore has reported results for the first quarter, with revenue up fractionally from $89.5m to $90.3m. Adjusted EBITDA was down 12.5% to $5.6m, but remains much stronger than in 2019. More

Comscore Enhances Audience Measurement in Italy

Apr 27 2021

Comscore has expanded its digital audience measurement capabilities in Italy, increasing granularity in age reporting. More

Comscore Names Michael Vinson Chief Research Officer

Apr 1 2021

In the US, Comscore has promoted analytics leader Michael Vinson to the position of Chief Research Officer. More

Comscore Readies for Out-of-Home Measurement Launch

Mar 31 2021

Comscore has joined industry organizations the Digital Place Based Advertising Association and the Out of Home Advertising Association of America (OAAA), as it prepares to add Out-of-Home (OOH) measurement to its cross-platform product suite. More

Former Comscore Exec Zak Joins Vista Group

Mar 18 2021

In the US, long-time Comscore exec Jim Zak has joined film industry software firm Vista Group, serving as SVP North America for its box office reporting platform Numero and its film distribution software developer Maccs. More

Comscore Adds AI Capabilities with Hive Partnership

Mar 11 2021

Comscore has partnered with enterprise AI solutions provider Hive, to expand the integration of artificial intelligence across its product portfolio. More

Revenue Dip, Profit Jump for Comscore

Mar 8 2021

Comscore has reported preliminary financial results for the fourth quarter and full year 2020. Q4 revenue fell some 5.5% to $90.0m, but profits rose - adjusted EBITDA was up around 70% in Q4 to $9.4m, and for the year as a whole rose dramatically. More

Omnicom to Integrate Comscore Data

Mar 1 2021

Comscore has expanded its data agreement with marcoms giant Omnicom Group, to provide privacy-safe e-commerce and audience behavioral data for its Omni media planning and personalization platform. More

Comscore Expands Predictive Audiences in Europe

Feb 26 2021

Comscore has rolled out its cookie-free targeting capability 'Predictive Audiences' to France, Spain and Italy - it already operates in the UK and Germany. The firm has also partnered with audience technology platform Eyeota to offer access to cookie-less B2B audiences. More

Comscore Partners for Australian TV Measurement

Feb 25 2021

Comscore has expanded its TV measurement footprint to Australia through a partnership with cross-screen television insights and analytics provider Samba TV; and says it plans to add further regions throughout 2021. More

Comscore Gets Patent for Content Ad Impact Analysis

Feb 23 2021

Comscore has been awarded a US patent for its 'System and Method for Analyzing the Effectiveness of Content Advertisements'. More

Comscore Adds 'State Clusters' Indian Digital Measure

Feb 22 2021

In India, Comscore has added 'state clusters' to its measurement suite, allowing users to segment digital audiences based on their location in sixteen states across India. The firm says this allows media buyers and sellers to understand multi-platform audiences beyond country level. More

Comscore Cookie-less Targeting for UK and Germany

Feb 4 2021

Comscore has rolled out its cookie-free targeting capability 'Predictive Audiences' in the UK and Germany. More

Comscore and Ipsos in Mexico Audience Measurement Pitch

Feb 3 2021

Comscore and Ipsos have partnered to deliver enhanced cross-media measurement solutions to the Mexican market. More

Curtain Up for Comscore Cross-Platform Movie Measure

Jan 25 2021

Comscore has announced the launch of Movies Everywhere, which promises daily reporting of box office movie performance across all platforms. More

Cookie-Free Targeting 'First' for Comscore

Jan 11 2021

Comscore has launched what it describes as the industry's first cookie-free targeting capability. 'Predictive Audiences' promises advertisers the ability to reach consumers based on their behavior across digital, mobile and connected TV (CTV) campaigns. More

Comscore Signs Deal to Pay Off Debt

Jan 8 2021

Comscore has agreed to an investment deal which it will use to pay off its debt through the issuance of new shares. As part of the deal, the firm will also receive consumer-level data sets and rights from new investor, broadband and cable company Charter Communications. More

MediaMath Deal Continues Comscore's Brand Safety Push

Dec 7 2020

Comscore and ad tech company MediaMath have partnered to launch a connected TV (CTV) and video contextual targeting solution for programmatic ad exchanges. More

Comscore Deal Brings VCE Measurement to In-Game Ads

Nov 23 2020

Comscore has reached an agreement to provide global in-game advertising leader Anzu with its Validated Campaign Essentials (VCE) and Brand Survey Lift solutions for mobile campaigns. More

Comscore Gets Patent for IVT / Fraud Detection

Nov 20 2020

Comscore has received a US patent covering its process for detecting fraudulent or invalid traffic (IVT) based on analysis of known fraudulent traffic in a control group. More

Cost-Cutting Helping Comscore Weather Storm

Nov 9 2020

Comscore has reported lower revenue - down 6.7% to $88.0m - but adjusted EBITDA up around 14% to $7.3m, in the third quarter. The company also announced that as a result of its strategic review it will look to recapitalize with an anchor investor, lowering debt and enhancing liquidity. More

Comscore Plans Addressable TV Launch for Next Year

Oct 26 2020

Comscore has reveal plans for a number of launches and upgrades in 2021, including the first independently-measured national addressable advertising service for TV, plus further developments in local and national cross-platform ad measurement. More

Global Launch for Comscore's Contextual CTV Segments

Oct 23 2020

Comscore has announced the global roll-out of its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video. More

Comscore and LiveRamp Launch Ad Impact Solution

Oct 5 2020

Comscore and LiveRamp have partnered on a new version of the latter's TV measurement solution. Now known as 'Data Plus Math powered by Comscore', the solution integrates the latter's established TV and digital ad exposure data with LiveRamp's identity and data connectivity solutions. More

Comscore Brings in New Measurement Standards Chief

Sep 23 2020

Comscore has appointed Chris Johnson as SVP, Measurement Standards Compliance (MSC), effective immediately. Johnson will work with outgoing MSC team leader Larry Goldstein until the latter's retirement in March 2021. More

Comscore Partners for European TV Measurement

Sep 21 2020

Comscore has announced a partnership with cross-screen television data and analytics provider Samba TV, expanding its TV measurement footprint in Europe. More

Comscore Gets Household Device ID Patent

Sep 18 2020

Comscore has been awarded a US Patent for 'Device Identification System and Methods', covering the use of household router meters to anonymously identify individuals within a household. More

Comscore Wins Patent for Device Co-Location Identification

Sep 9 2020

Comscore has received a US patent for its 'System and Methods for Transmitting Content Based on Co-Location', covering the firm's proprietary device graph system through which devices co-located within a household are tagged and identified. More

Revenue Down but Profits in Sight for Comscore

Aug 11 2020

Comscore has reported an 8% drop in second quarter revenue to $88.6m, but also a strong move towards profitability. Net loss was $10.4m, compared to a $279m loss in Q2 2019; while adjusted EBITDA was $9.2m, against a loss of $3.2m a year ago. More

Comscore to Offer New Brand Safety Options

Aug 7 2020

Comscore has launched a further range of brand safety services, to help prevent brand and political campaign ads appearing alongside potentially misleading and inaccurate information on news sites. More

Comscore Enhances Movies Reporting and Analytics Suite

Aug 4 2020

Comscore has created a single system for all elements of its global movies reporting and analytics suite, providing access to the firm's databases and offering trends across decades of cinema-level behavior. More

Comscore Wins Consumer Privacy Patent

Jul 28 2020

Comscore has received a US patent for: 'Protecting User Privacy During Collection of Demographics Census Data'. More

Longer Run for Kantar and Comscore's Italian Job

May 28 2020

Kantar and Comscore have announced the renewal of their partnership with Italian TV audience measurement body Auditel. The contract, ongoing since August 2017, will now run until December 31st 2023. More

Comscore Revenue Tumbles but Profitability Improves

May 11 2020

Audience measurement firm Comscore has reported results for the quarter ended March 31st, including a 12.5% decline in revenue to $89.5m. However, the firm also turned a $2.5m adjusted EBITDA loss into a $6.4m profit. More

Comscore Debuts Digital Media Trend Reports

Apr 14 2020

Comscore has launched a new series of weekly custom reporting options, aimed at understanding rapid changes in consumer behavior due to social distancing. More

Comscore Launches Rapid Local TV Ratings Service

Apr 6 2020

Audience measurement firm Comscore has launched QuickScore, a TV ratings report giving viewing data to local media within 48 hours of broadcast. More

Comscore Debuts 'Epidemic' Brand Safety Filter

Mar 19 2020

Comscore has launched an 'Epidemic' brand safety segment, providing brands with contextual targeting filters to ensure that their advertising does not appear in content relating to the health crisis created by Covid-19. More

AudienceProject Named Finland's Official Partner

Mar 17 2020

Tech-based market research company AudienceProject has replaced Comscore as the official measurement partner for Media Metrics Finland, the measurement body for the country's web sites and apps. More

'Three or Four' Potential Buyers for Comscore

Mar 13 2020

Comscore has completed a second round of discussions with potential buyers including Symphony Technology, according to reports. More

Esports Measurement Integration for Comscore

Mar 13 2020

Audience measurement firm Comscore has announced a partnership with multiplayer entertainment platform Twitch, adding tagless audience reporting of the latter's livestreaming, including gaming and esports insights, to the former's digital audience solutions. More

Comscore Launches TV Ratings by Congressional District

Mar 5 2020

Comscore has launched a service called 'Congressional District Ratings', providing insights on local TV audiences matched to US congressional district boundaries, in order to help local stations drive political advertising sales. More

Comcast Deal Sweetens Tough Financials for Comscore

Feb 28 2020

Comscore has reported financial results for the quarter and full year ended December 31st 2019, with revenue and EBITDA declining but some indications in Q4 that a cost-cutting turnaround strategy is taking effect. The firm has also announced a data deal with Comcast. More

Comscore and TargetSmart in Political Ad Data Deal

Feb 13 2020

Comscore has partnered with political data provider TargetSmart, to create customized political ad segments. More

Comscore Promotes Hinnant to Chief Revenue Officer

Jan 23 2020

Comscore has promoted Carol Hinnant to the position of Chief Revenue Officer, after fifteen years with the business. More

Syracuse and Comscore Analyse Ad Audience Drop-Off

Jan 17 2020

Researchers at Syracuse University's S.I. Newhouse School of Public Communications are collaborating with Comscore, to identify the causes of advertising avoidance and audience drop-off during commercial airings. More

Fuller Leaves Comscore

Jan 14 2020

Comscore's interim Chief Executive Dale Fuller has resigned as a Director of the company to 'pursue other ventures', following the recent promotion of Bill Livek to the CEO role. More

Saudi Cinema Launch for Comscore

Jan 13 2020

Comscore has expanded its box office measurement service to cover all theatrical film releases across the Kingdom of Saudi Arabia (KSA), following the latter's recent opening of commercial cinemas after a 35-year 'pause'. More

Comscore Hires Rentrak's Yazdani as Adviser to the CEO

Jan 8 2020

In the US, long-time Rentrak exec Amir Yazdani has joined Comscore in the role of Strategic Adviser to the CEO. More

Ipsos Replaces Comscore as UKOM Measurement Supplier

Jan 7 2020

UKOM, the body which defines and governs Britain's online audience measurement standard, has appointed Ipsos as its new supplier from January 2021. It replaces Comscore, which has held the contract since 2012. More

Comscore Box Office Essentials Adds 'Film Comparisons'

Dec 19 2019

Comscore has expanded its partnership with London-based movie theatre market analyst Gower Street Analytics (GSA), to include film comparisons in its own Box Office Essentials solutions. More

Comscore, SimilarWeb Win Malaysia Currency Contracts

Nov 21 2019

The Malaysian Digital Association (MDA), the country's representative body for online publishers, ad agencies and digital service providers, has renewed its partnership with Comscore to provide audience currency data, while appointing SimilarWeb as its partner for market insight. More

Comscore Names Livek CEO as Q3 Revenue Falls 8%

Nov 6 2019

Comscore Vice Chairman Bill Livek has been promoted to the role of Chief Executive Officer, replacing interim CEO Dale Fuller. The firm has also reported an 8% drop in third quarter revenue to $94.3m, from $102.9m in the prior-year quarter. More

Major TV and Film Deals for Comscore

Oct 28 2019

Audience measurement firm Comscore has made two major announcements: a five-year deal with global film exhibitor Cinemex to provide an enterprise data platform and analytics software solutions; and an expansion of its partnership with global entertainment network Discovery, Inc. More

AdsWizz Launches Podcast Targeting Service

Oct 18 2019

Digital audio ad tech firm AdsWizz has formally launched PodScribe, a contextual targeting solution for podcasts - backed by a brand safety agreement with Comscore. More

Comscore Promotes for Movie Division Lead

Sep 27 2019

Comscore has promoted Arturo Guillén to the role of SVP & Global Managing Director of its movie division, taking the reins from SVPs Steve Buck and Jim Zak. More

Comscore and Matta Pay $5.7m to Settle SEC Charges

Sep 24 2019

Audience measurement firm Comscore has paid $5m to finalize a settlement with the Securities and Exchange Commission, resolving its investigation into accounting and disclosure practices in the two years to February 2016. Former CEO Serge Matta has also made payments to both Comscore and the SEC. More

Comscore Makes Connected TV Audience Deals

Sep 12 2019

Comscore is extending its audience targeting solution to include connected TV (CTV), by licensing its data through Adobe Audience Manager, Google Display and Video 360, and Oracle Data Cloud. More

Rentrak Box Office Veterans 'Leave Comscore'

Sep 9 2019

Steve Buck, Comscore's SVP of Business Relations and Jim Zak, SVP of International Theatrical are among those to depart the company as it cuts 8% of its workforce, according to reports. More

Hudson MX and Comscore in Auto TV Audience Data Deal

Aug 30 2019

In the US, software company Hudson MX has partnered with Comscore to enable local TV advertisers to buy inventory against automotive audiences from IHS Markit (formerly Polk), at scale. More

Comscore to Reduce Headcount by a Further 8%

Aug 22 2019

Comscore has disclosed plans to cut a further 8% of its workforce, adding to around 10% made redundant in the second quarter. More

Comscore Launches 'Movie Lift' Attribution Tool

Aug 20 2019

Comscore has partnered with location intelligence provider PlaceIQ to launch a suite of solutions called Movie Lift, designed to help media buyers and sellers better understand the impact of TV, desktop and mobile marketing campaigns on driving consumers to the movies. More

Reilly Quits Comscore Board as Shares Hit New Low

Aug 19 2019

Comscore Board member Paul J. Reilly has resigned, citing a lack of confidence in its operating strategy and innovation. In the last few days, the company's share price has dropped further to record lows around the $US 1.50 mark. More

inMarket Buys Location-Based Targeting Platform Thinknear

Aug 12 2019

In the US, digital advertising platform inMarket has acquired location-based mobile marketing and targeting platform Thinknear from its previous owner Telenav. Financial terms of the deal have not been disclosed. More

Comscore Gets First Mobile Web Viewability Certification

Aug 8 2019

The ABC (Audit Bureau of Circulations) has confirmed that Comscore's validated Campaign Essentials (vCE) solution is the first product to receive certification for mobile web viewability, including for both display and video. More

Comscore Launches Strategic Review after Q2 Revenue Loss

Aug 7 2019

Comscore has reported a 4.4% drop in second quarter revenues to $96.9m from $101.4m in the prior year period. During Q2, the company cut 10% of its workforce, saving $20m in the process, and it is now looking at 'strategic options' which could lead to the sale of all or part of the business. More

Comscore Bows Video Metrix Multi-Platform in Malaysia

Jul 9 2019

Comscore has announced the Malaysian roll-out of its Video Metrix Multi-Platform service, which provides a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices. More

Comscore in Cross-Platform Analysis Deal

Jun 25 2019

Comscore and consumer media research lab MediaScience have announced a partnership to examine how and why cross-platform advertising works, while providing measurement of audience size, behavior, engagement and effect. More

Comscore Investment Promises Much-Needed Stability

Jun 24 2019

Comscore has secured funds from an institutional investor to the tune of around $20m, with potential to grow to $50m. The investor will buy Comscore common stock at just $7.33 per share, close to its current ten-year low valuation, but the funds should strengthen the firm as it continues to 'refocus'. More

Comscore Named Official Partner for Ad Rates in India

Jun 18 2019

Comscore has been appointed by India's Bureau of Outreach and Communication (BOC) as digital partner in setting ad rates for the country's desktop and mobile advertising. More

Comscore Launches Brand Survey Lift in Six New Markets

Jun 6 2019

Comscore has rolled out its Brand Survey Lift ad impact evaluation solution to six international markets - Brazil, Canada, India, Mexico, Spain and the UK. More

Comscore COO Resigns after a Month

Jun 4 2019

In the US, Comscore's recently appointed Chief Operating Officer Kathryn Bachmann has resigned a month after taking up the position. More

Comscore Promotes for Vacant APAC and EMEA Roles

May 15 2019

Comscore has promoted to fill the gaps left by the recent resignations of Will Hodgman and Joe Nguyen. Guido Fambach becomes EVP, EMEA & APAC, while Kedar Gavane moves up to the role of SVP, APAC, reporting to Fambach. More

Comscore Wins Business, Faces New Legal Action

May 14 2019

Audience measurement firm Comscore has announced a long-term contract with Virginia-based broadcaster Lockwood; but also faces a number of shareholder class actions after 100 days in which its share price rose and fell abruptly. More

Nguyen Leaves Comscore Amid Job Cuts, Possible Sale

May 10 2019

Comscore SVP of Asia Pacific Joe Nguyen has left the company after nearly a decade, as news breaks of an imminent 10% cut in workforce and a possible sale of the business. More

Comscore Starts Review Following First Quarter Decline

May 9 2019

Comscore has commenced a strategic review which aims for an initial $20m in cost savings, following a 3.4% fall in first quarter revenue to $102.3m; and an adjusted EBITDA loss of $2.5m, compared with a gain of $3.6m in the prior year period. More

Comscore Expands Box Office Measurement in Africa

May 2 2019

Comscore has expanded its box office measurement service to west and southern Africa, providing data for nine African countries including South Africa, and Nigeria where the film industry is known as 'Nollywood'. More

Comscore Releases Advanced Segmentation Data in Canada

Apr 8 2019

Comscore has released advanced segmentation data for digital audiences in Canada - through the Vividata psychographic segmentation tool - providing media buyers and sellers with the ability to identify and reach online consumers based on their offline interests, attitudes and behavior. More

Comscore Leaders Quit Over 'Irreconcilable Differences'

Apr 1 2019

Chief Executive Bryan Wiener and President Sarah Hofstetter are leaving audience measurement company Comscore due to 'irreconcilable differences over how to execute the company's strategy'. More

Comscore Cuts Net Loss as Revenue Rises

Mar 1 2019

Audience measurement firm Comscore has reduced its net loss to $27.2m on a GAAP basis, compared with $71.9m a year earlier, while reporting a 6.2% increase in fourth quarter revenue to $109.3m. For the full year 2018, revenue was up 3.9% to $419.5m. More

Video Content Analyst Transform Hires Rentrak Veteran

Feb 19 2019

In the US, video content measurement specialist Transform has named long-time Rentrak exec Christopher Roberts Vice President of Sales. More

Comscore Extends Major TV Ad Currency Deal

Jan 3 2019

Comscore has announced an expanded relationship with US firm Gray Television, and will provide local linear TV measurement for the broadcast network's entire legacy footprint and most of that of its recent acquisition, Raycom. Meanwhile rival Nielsen has 'yet to agree' this year's ratings deal with CBS. More

Comscore Hires Global Marketing Head

Dec 14 2018

In the US, media measurement and analytics company Comscore has appointed Brittany Slattery as Global Head of Marketing. More

Nasdaq Suspends comScore Shares

Feb 10 2017

The Nasdaq stock market has suspended trading in shares of troubled audience measurement firm comScore, following the company's notice that it would miss another deadline for filing of reports. More

comScore Warns of Possible Stock Delisting

Feb 6 2017

comScore has announced that it is unable to meet the February 23rd deadline to file late financial reports and regain compliance with Nasdaq's listing requirements, and warns that this may result in its stock being delisted from the exchange. More

comScore Partners with Mobile Data Firm

Jan 30 2017

New York-based mobile customer data platform mParticle has partnered with comScore, integrating its audience and ad measurement solutions. More

Continued ABC Certification for comScore vCE

Jan 24 2017

In the UK, comScore has received certification from the ABC (Audit Bureau of Circulations) for its desktop display viewability measure in its validated Campaign Essentials (vCE) tool. More

comScore Names New Legal Chief as Lin Departs

Jan 13 2017

Media measurement firm comScore has appointed Carol DiBattiste as 'General Counsel & Chief Privacy and People Officer'. She will join the company on January 23rd, succeeding Chris Lin. More

Matta Departs comScore Board

Dec 19 2016

Former CEO and 16-year company veteran Serge Matta has resigned from the comScore board, effective immediately. More

Co-founder Magid Abraham Leaves comScore

Dec 6 2016

comScore co-founder Magid Abraham has resigned from the company's Board of Directors, to concentrate on his role as Executive Chairman of wearable technology developer APX Labs. More

Joan Lewis Resigns as comScore Chair

Nov 24 2016

In the US, Joan Lewis has resigned from her role as Chair of comScore's Board, and has been replaced by former US Postmaster General William Henderson. More

February Deadline for comScore to Avoid Delisting

Nov 16 2016

Audience measurement firm comScore has been granted more time to regain compliance with the listing rules of stock exchange Nasdaq. More

comScore's SIVT Methodology Gets MRC Thumbs Up

Nov 7 2016

comScore has been awarded MRC accreditation for its Sophisticated Invalid Traffic (SIVT) detection and filtration methodology, for both desktop and mobile traffic. More

comScore Retires (Compete) PRO Service

Nov 1 2016

In the US, comScore is retiring its PRO online measurement service (previously known as Compete PRO), and partnering with digital intelligence specialist SimilarWeb to offer the latter's competitive intelligence platform to existing PRO clients. More

comScore Partners to Boost Campaign Targeting

Oct 13 2016

comScore has announced an agreement with US-based Cambridge Analytica, which will integrate the measurement firm's television audience information into its own behavioral psychology and data analytics program, feeding into strategy and targeting advice for political and commercial clients. More

Dan Hess Returns to comScore

Oct 7 2016

Dan Hess has rejoined comScore after an eleven-year break, to take up the position of Head of Digital Audience and Advertising Products. More

Viacom Promotes Kurz for New Consumer Insights Role

Sep 29 2016

US media conglomerate Viacom has promoted Christian Kurz to the new global role of SVP, Global Consumer Insights, overseeing corporate and consumer research, with a focus on exploring new technologies and consumer behavior. More

Finally, the comScore Audit Report

Sep 16 2016

After more than six months, comScore's investigation into 'certain accounting matters' has concluded that its last three years' financial statements 'should no longer be relied upon', due to the erroneous inclusion of non-monetary transactions which inflated revenue and other figures. More

comScore Expands vCE Mobile Demographic Reporting

Sep 14 2016

comScore has expanded the mobile demographic reporting capabilities in its validated Campaign Essentials (vCE) service, in Canada and the UK. More

Matta to Leave comScore

Sep 13 2016

comScore has announced in an SEC filing that former CEO Serge Matta will be leaving the business early next month. More

comScore Debuts Targeting Tool

Sep 9 2016

Media measurement firm comScore has introduced a solution through which media buyers and sellers can reach their target audience with more relevant messaging 'in a context that is appropriate for their brand'. More

comScore to Appeal NASDAQ Suspension Ruling

Sep 5 2016

Audience measurement firm comScore says it will request a hearing to discuss a return to compliance with NASDAQ requirements, after a notification from the exchange's Listing Qualifications Department that its shares will otherwise be suspended in a week's time. More

comScore Named Indonesia's Online Measurement Partner

Aug 30 2016

The Indonesian Digital Measurement Consortium (IDMC) has selected comScore as the country's online audience measurement partner for a period of two years from 2016 to 2018. More

Sorrell Keeps Buying comScore Despite Writedown

Aug 26 2016

WPP continues to buy comScore shares, with another 120,000 purchased this week at an average cost of $28.39 per share. More

WPP Ups comScore Stake Again

Aug 24 2016

WPP has acquired a further 120,000 shares in comScore, split evenly between Friday and Monday, for around $27.25 apiece. More

comScore Gets NASDAQ Knuckle Rap

Aug 19 2016

comScore has received a notice from the NASDAQ stock exchange over its continued delays in filing financial reports with the Securities and Exchange Commission (SEC). More

WPP Resumes Buying of comScore Stock

Aug 16 2016

Marcomms giant WPP has resumed its buying of comScore stock, with the purchase of a further 120,000 at c.$26 apiece last week. The measurement firm's share price has dropped by a third since January this year. More

Fulgoni Named comScore CEO Amid Accounting Probe

Aug 10 2016

comScore has moved co-founder Gian Fulgoni into the role of Chief Executive Officer, following an internal accounting investigation which is now in its sixth month. He replaces Serge Matta, who will now serve as Executive Vice Chairman and Advisor to the CEO. More

comScore Rolls Out Enhanced Plan Metrix in US

Jul 27 2016

comScore has enhanced its monthly syndicated Plan Metrix solution in the US, with the addition of mobile data insights, combining online behavior data and detailed off-line information. More

Magid Abraham Steps Down as comScore Chairman

Jul 22 2016

comScore co-founder Magid Abraham has resigned as Executive Chairman of the Board, to focus on his new role as Executive Chairman of wearable technology developer APX Labs. He will remain on the comScore Board for the remainder of his term, which expires in 2018. More

comScore Share Price Plunges after Filing Delay

Jun 29 2016

Shares in media measurement and analytics firm comScore fell more than 30% to $21.74 in early trading yesterday, after the firm missed its June 27 deadline for issuing an update on an internal accounting investigation. More

Viacom Promotes Gordon to EVP, Data Strategy

May 26 2016

In the US, broadcast and cable company Viacom has promoted Bryson Gordon to the role of Executive Vice President, Data Strategy. More

comScore Content Verification Accredited by UK's ABC

May 25 2016

comScore has received ABC UK (Audit Bureau of Circulations) accreditation for the Content Verification (CV) feature of its validated Campaign Essentials (vCE) tool, which measures whether online ads have been delivered and whether they have reached their target audience. More

Viacom and AmEx Link to Develop Ad Targeting Tool

May 18 2016

In the US, broadcast and cable company Viacom has partnered with American Express to develop an ad targeting product called 'Vantage Intent, powered by AmEx' which will provide insights about consumer purchase intent across television, digital, and social media. More

Cello Settles VAT Dispute; comScore Sets Date

May 16 2016

Two agencies have given updates on their (potentially rather different) accounting headaches. comScore says its internal investigation into accounting irregularities should be completed next month; while separately, Cello Group has settled a VAT dispute with an agreement to pay a total of £5.3m. More

Latin American Launches for comScore and Kantar

May 4 2016

comScore and media measurement specialist Kantar Media IBOPE have partnered to launch a series of cross-platform solutions in Latin America. More

North American Collaboration for comScore and Kantar

May 3 2016

Kantar and comScore have extended their behavioral data partnership to North America, in a deal which includes the transfer of a number of Millward Brown staff to comScore. More

comScore, Nielsen and Integral to Verify Facebook Ads

Apr 25 2016

Facebook has three new partners verifying metrics on viewings of its photo and video ads: comScore, Nielsen and Integral Ad Science. The firms will start verifying ad viewability and attention metrics 'in the next few months'. More

comScore Gains MRC-Accredited Viewable GRP 'First'

Apr 20 2016

The Media Rating Council (MRC) has accredited the Audience module in comScore's vCE 2.0 tool. Now, with both its Audience and its Validation modules accredited, the firm claims to be the first to offer an MRC-accredited viewable GRP for desktop display and video campaigns. More

comScore and Adobe Partner for Cross-Platform Insights

Mar 22 2016

comScore has partnered with marketing software giant Adobe to provide new insights into cross-device media consumption. More

Viacom and comScore in Major Audience Data Deal

Mar 21 2016

comScore has announced a multi-year partnership with media giant Viacom, for cross-platform measurement - its first such since merging with Rentrak. Meanwhile the ratings company faces class actions over its handling of filing delays relating to an accounts enquiry. More

comScore Stock Dives After Accounting Review Announced

Mar 8 2016

Shares in audience measurement specialist comScore plunged 35% to $26.52 yesterday, after the firm disclosed that its Audit Committee has not finalized an ongoing review of 'certain potential accounting matters'. More

comScore Launches Mobile Metrix Across the Philippines

Feb 23 2016

comScore has rolled out its mobile audience solution Mobile Metrix in the Philippines, providing measurement of total mobile audience behaviour across smartphones and tablets. More

comScore Revenue Up, Firm Announces TV Ratings Launch

Feb 18 2016

comScore has reported an 8.4% rise in fourth quarter revenue to $98m compared with the prior year period, while full year revenue increased 13% to $368m, on the back of a pre-tax loss of $5m. The firm has also announced the launch of a new cross-platform TV ratings service, to rival Nielsen's. More

comScore Reappointed for Malaysian Audience Contract

Feb 3 2016

The Malaysian Digital Association (MDA), the country's representative body for online publishers, ad agencies and digital service providers, has reappointed comScore as its official Internet audience measurement currency provider. More

Shareholders Approve comScore Acquisition of Rentrak

Jan 29 2016

Shareholders have approved comScore's bid to buy film and TV measurement firm Rentrak, and the acquisition is expected to close by end of business today. More

ESOMAR and Partners Launch Public Information Service

Jan 29 2016

Research industry body ESOMAR has teamed up with Kantar, comScore, GfK and Nielsen to launch an initiative called 'Research Choices', which aims to help the general public understand how their data is used for audience measurement research. More

MRC Accreditation for comScore's Media Metrix

Jan 19 2016

US standards body the Media Rating Council (MRC) has given accreditation to comScore's Media Metrix (MMX) syndicated digital audience measurement service. More

WPP Continues Buying of comScore Shares

Jan 4 2016

WPP has continued its large-scale purchase of comScore stock, adding around $7.2m worth in three purchases since the morning of 24th December. More

WPP Buys Further Stakes in comScore

Dec 24 2015

WPP has upped its stake in comScore through the purchase of 120,000 comScore shares at an average cost of $38.56 each and a value of $4.62m, and a second purchase of 84,913 shares at an average price of $38.57 each, and a total of $3.27m. More

comScore and Rentrak Merger Edges Closer

Dec 24 2015

Digital analytics firm comScore and multi-screen measurement firm Rentrak have scheduled shareholder meetings for January 28, 2016 in order to seek approval for their proposed merger. More

MB and comScore Partner to Track Ad Impact

Dec 17 2015

Millward Brown and comScore have teamed up to connect validated ad viewing with changes in consumer behaviour, helping brands assess the performance of their digital advertising. The service will cover 'all markets outside the US, Canada and Taiwan'. More

Millennial Taps Rentrak for TV-to-Mobile Ad Link

Nov 20 2015

AOL-owned mobile ad platform Millennial Media has struck a deal with audience measurement disruptor Rentrak, whose TV commercial viewing data will underpin a new retargeting service. More

comScore and Kantar Media Win Czech Audience Tender

Nov 9 2015

Czech Republic ratings body the Association of TV Organisations (ATO) has chosen Kantar Media and comScore to deliver a cross-platform measurement pilot of TV and video content. More

comScore Sale and Launches Underline New Focus

Nov 6 2015

Focusing in on its role as an all-round audience measurement firm, comScore is selling its BI service Digital Analytix to Adobe; entering a strategic partnership with streaming service Spotify; and launching a household media measure called the 'Total Home Panel'. More

Organic Growth for comScore

Nov 6 2015

comScore has reported third quarter results for 2015, with revenue up 13% to $92.4m vs Q3 2014, and a slightly larger rise in the profit measure adjusted EBITDA, which rose 16% to $23.4m. More

comScore Integrates with Programmatic Ad Platforms

Oct 29 2015

comScore has rolled out a pre-bid technology solution, Bid Ratings, allowing media buyers to use its various rankings and attributes to select programmatic ad buys. The eight initial partner platforms include AppNexus, Centro, Netmining, RythmOne, TubeMobul and Turn. More

TiVo to Give Away TV Ratings

Oct 22 2015

Digital TV and DVR pioneer TiVo has announced that its TiVo Research audience measurement division will provide free TV ratings from the first quarter of 2016, in order to 'celebrate' comScore's forthcoming acquisition of Rentrak. More

Rentrak Partners for Data Science and Modelling Tools

Oct 20 2015

Film and TV measurement firm Rentrak has announced a partnership with London-based movie data firm Gower Street Analytics (GSA), aiming to create advanced data science and real-time movie measurement products. More

Huang Rejoins comScore to Lead Greater China Growth

Oct 19 2015

comScore has appointed Xinyu Huang as SVP, Managing Director of Greater China, providing strategic leadership to strengthen the company's position in China, Hong Kong and Taiwan. More

Indonesian Mobile Launch and Partnership for comScore

Oct 15 2015

Digital measurement specialist comScore has rolled out its syndicated Mobile Metrix solution in Indonesia, where it is also jointly developing mobile panels with Kantar. More

Lawyer Questions Rentrak Sale Agreement

Oct 12 2015

New York lawyer Faruqi & Faruqi, LLP has announced an investigation into the proposed sale of Rentrak to comScore, suggesting the directors of the former may have breached their fiduciary duties in agreeing the sale price of around $732m. More

Rentrak Launches Syndicated TV Programming Measure

Oct 6 2015

Film and TV measurement specialist Rentrak has introduced a service for reporting syndicated US TV programming at a national level. More

comScore to Buy Rentrak for $732m

Sep 30 2015

Digital analytics specialist comScore is to buy film and TV measurement firm Rentrak in an all stock deal valued at around $732m. This acquisition, which will create a new giant in cross-platform measurement, is expected to close in early 2016. More

comScore Rolls Out Syndicated Cross-Media Measure

Sep 14 2015

comScore has announced the US roll-out of its syndicated measurement solution Xmedia, which promises 'a total view of the consumer measuring content consumption across all digital platforms and TV in a single tool'. More

Canadian Launch for comScore Integrated Service

Sep 11 2015

comScore is to roll out daily reporting of unduplicated mobile audience and validation metrics in its validated Campaign Essentials (vCE) in Canada. Advertisers in the country can already use vCE to measure audience for mobile ad campaigns across smartphones and tablets. More

Sorrell Wants Rentrak, comScore Partnership

Aug 27 2015

WPP CEO Sir Martin Sorrell is urging Rentrak and comScore to join forces and find a solution to what he describes as 'faulty measurement' of digital ad views and viewability. More

Nielsen and comScore in Google Deals

Aug 12 2015

A busy two weeks for Google: alongside the high profile announcement of a new CEO and the creation of a parent company, Alphabet, the search and advertising giant has signed new metrics deals with comScore and Nielsen, and registered a new ad viewability patent. More

comScore Reports 16% Second Quarter Revenue Rise

Aug 4 2015

Digital measurement specialist comScore has reported a 16% pro forma increase in second quarter revenue to $91.3m, and first half revenues up 15% to $178.3m. More

Former comScore Execs Buy Subscriber Analytix Platform

Jul 30 2015

In the US, recently formed wireless network analytics specialist Innovo has acquired comScore's Wireless Solutions division, including its flagship Subscriber Analytix platform for mobile operators. Terms were not disclosed. More

comScore Gets MRC Approval for vCE Solution

Jul 28 2015

Digital measurement specialist comScore has been awarded Media Rating Council (MRC) accreditation for video viewability measurement in the Ad Validation suite of its validated Campaign Essentials (vCE) solution. More

AppNexus Buys in LatAm, Joins 'Trust', Puts Out APB

Jun 15 2015

New York-based ad tech company AppNexus has agreed to acquire RealMedia Latin America (RMLA) - its fifth company buy in twelve months - giving it a strong foothold in the continent. Separately, AppNexus has joined comScore's 'Trust' initiative and launched a new tool. More

comScore Adds Mobile Viewability Measure to vCE

Jun 4 2015

Digital media metrics firm comScore has added mobile viewability measurement to its validated Campaign Essentials (vCE) solution, to offer what it describes as the first combined GRP (gross rating point) and viewability solution for mobile advertising. More

comScore Combines Smartphone and Tablet Measures

Jun 2 2015

Digital media analytics specialist comScore has rolled out a tool called MobileLens Plus, which provides insights into consumers' usage of and attitudes to both smartphones and tablets. More

NRS to Add New comScore Data to PADD

May 28 2015

In the UK, the National Readership Survey (NRS) is to add comScore's mobile and tablet estimates to the next release of its print and digital data product the NRS PADD, following changes to the way comScore measure mobile audiences. More

Growing comScore Buys Ad Analytics Firm Proximic

May 5 2015

Digital audience measurement firm comScore has announced the acquisition of California-based digital ad analytics specialist Proximic; and has reported first quarter revenue up 14% to $87.3m, and the profit measure adjusted EBITDA 25% higher at $21.3m. More

comScore Launches Panel-Based Attribution Solution

May 1 2015

Digital measurement specialist comScore has developed a panel-based attribution solution which it says provides a picture of online behavior over longer periods of time than traditional cookie-based attribution. More

comScore and Kantar Media Partnership Kicks Off

Apr 28 2015

comScore and Kantar Media are rolling out their first joint offering for cross-media audience measurement, to key clients. More

comScore Rolls Out 'Trust' Offer in Canada and Beyond

Apr 24 2015

Digital audience specialist comScore has rolled out its 'Industry Trust Initiative' in Canada; and is shortly to extend its 'Trust Profiles' metrics to a total of 44 global markets. More

IRI, Rentrak and comScore Make Shopper Behavior Link

Apr 23 2015

Retail and healthcare data giant IRI has partnered with digital research specialist comScore and audience analysis firm Rentrak to launch a solution linking cross-media advertising to actual shopping behavior. More

UKOM Renews comScore Contract

Apr 21 2015

UKOM, the cross-industry organisation set up to oversee the measurement of online audiences, has renewed comScore's contract to act as its exclusive partner for online media audience measurement in the UK. More

comScore Launches Mobile Metrix in Columbia

Mar 20 2015

Digital audience measurement specialist comScore has announced the roll-out of its Mobile Metrix solution in Colombia, giving figures for smartphone and tablet audiences in the country via both apps and browsers. More

comScore Hires for Ad Effectiveness Roles in UK and US

Mar 12 2015

Digital measurement specialist comScore has hired David Shiffman as Senior Vice President of Marketing Solutions in the US, while Duncan Trigg takes up the position of Vice President of Advertising Effectiveness in London. More

comScore Launches Mobile Metrix in UK

Feb 25 2015

Digital specialist comScore has rolled out its mobile audience solution Mobile Metrix in the UK, providing measurement of total mobile audience behaviour across smartphones and tablets. More

Kantar and comScore Strike Share / Partnership Deal

Feb 12 2015

In a deal with some similarities to the recent US tie-in with Rentrak, WPP is to take a 15% to 20% stake in comScore through its Kantar data and insight arm, while comScore acquires a number of Kantar assets in Europe. More

Fourth Quarter Caps Another Good Year for comScore

Feb 12 2015

Digital measurement specialist comScore has reported a 19% increase in its four quarter 2014 revenue to $89.1m on a pro forma basis, while full year revenue increased 18% to $325.2m. More

comScore Adds 'Trust Profiles' to Programmatic

Jan 22 2015

comScore has launched a new service promising media buyers the ability to use the firm's key advertising metrics directly in programmatic trading platforms. More

Video Measurement 'First' for comScore

Jan 20 2015

In the US, digital measurement specialist comScore has introduced a tool called Video Metrix Multi-Platform, which it says is the first syndicated product to provide a single, unduplicated measure of video viewing across desktop, smartphone, tablet, and 'over-the-top' (OTT) devices. More

First Four Firms Get UK Viewability Accreditation

Nov 19 2014

In the UK, the ABC (Audit Bureau of Circulations) has announced that comScore, DoubleVerify, Integral Ad Science and Moat are the first four firms to receive its new viewability certification; and will be included in the body's first viewability products comparison report. More

Yahoo! Buys BrightRoll for $640m

Nov 12 2014

Yahoo! has acquired video ad firm BrightRoll, which measures billions of video impressions each month using a reporting suite featuring tools from comScore, Nielsen, Vizu and InsightExpress. The deal was valued at around $640m in cash. More

BBC Selects comScore for All Digital Content Analysis

Nov 12 2014

The British Broadcasting Corporation (BBC) has selected comScore's Digital Analytix audience demographics platform to provide analytics across its entire range of digital content - including web, mobile and video - for both domestic and global services. More

comScore and Lotame Ink Audience Targeting Deal

Nov 6 2014

Digital measurement firm comScore has partnered with web analytics and behavioral targeting firm Lotame, to provide clients with a better understanding of customers' behaviour across platforms and channels, and allow the creation of more targeted and relevant digital ads. More

comScore's vCE Gets MRC Thumbs Up

Nov 3 2014

Digital measurement firm comScore has been granted continued Media Rating Council (MRC) accreditation for its validated Campaign Essentials (vCE) suite, including the recently added measure of online ad 'viewability'. More

comScore Revenue Continues Climb

Oct 28 2014

Digital measurement specialist comScore has reported a 15% increase in third quarter revenues to $82.1m, but posted a GAAP net loss of $3.3m on the back of a $6.9m impairment charge. The latter relates to the firm's mobile operator analytics division, which it intends shortly to divest or shut down. More

TubeMogul and comScore Link for Video Validation

Oct 22 2014

Online video ad targeting specialist TubeMogul has partnered with comScore to provide clients with information on whether digital video campaigns have actually been delivered and whether they have reached their target audience. More

comScore Privacy Settlement Finalised

Oct 10 2014

In the US, a federal judge has given final approval to comScore's proposed $14m settlement of a class action lawsuit over the unauthorised collection of consumers' personal and confidential information. More

comScore, Datalogix Link Online Ads to Off-Line Sales

Oct 8 2014

comScore has announced a partnership with Datalogix, helping US clients to link digital ad exposure to in-store sales. The deal combines the strengths of comScore's validated Campaign Essentials (vCE) analytics and Datalogix' off-line sales measures including DLX ROI. More

comScore and GSMA Move On from 5-Year Partnership

Sep 23 2014

In the UK, comScore has announced that its partnership developing metrics with the GSMA mobile operators' trade association is to terminate at the end of 2014. The digital measurement giant will shortly launch a new service called Mobile Metrix, working with cross-industry body UKOM. More

Canadian Launch for comScore

Sep 8 2014

Digital measurement specialist comScore has launched its MMX Multi-Platform and Mobile Metrix products in the Canadian market, providing for the first time what it calls 'a person-level view of Canadians' digital media footprint across platforms'. More

comScore Buy Puts 'Bots in Sights

Aug 5 2014

comScore is to pay an undisclosed sum for MdotLabs, an agency which 'detects non-human traffic' (NHT) - not by watching the skies, but by looking down at some of the murkier practices inflating digital audience figures. The measurement giant, which announced strong growth today, also appointed Mel Wesley as its new CFO. More

comScore Momentum Continues Despite Privacy Case

Aug 5 2014

Digital measurement bigwig comScore has announced results for the second quarter of 2014. As usual, revenue is up significantly - the new figure of $80.0m is 14% higher than Q1 2013. While adjusted EBITDA is up 20% to $16.7m, reported net loss rose to $3.2m on the back of expected losses in a legal settlement. More

IAB Australia Names Online Measurement Shortlist

Jul 16 2014

In Australia, the Interactive Advertising Bureau (IAB) has shortlisted three agencies to challenge incumbent Nielsen for its three-year online audience measurement contract. More

comScore Tables $14m Privacy Settlement

Jun 4 2014

comScore is putting up $14m to settle claims that the firm collects personal and confidential information - such as credit card numbers, passwords and Social Security numbers - from consumers' computers without their knowledge. More

comScore CFO to Retire

May 9 2014

Digital audience measurement specialist comScore has announced that its Chief Financial Officer, Kenneth Tarpey, will retire in August this year. The firm is currently seeking a successor. More

comScore Sees First Quarter Revenue Rise 14%

Apr 29 2014

Digital measurement specialist comScore has reported a 14% increase in first quarter revenue to $76.9m, from $68.9m a year previously, while the firm's net loss fell to $782k from $2.0m. More

Yahoo! and comScore to Offer Real-Time Ad Metrics

Apr 29 2014

Search engine giant Yahoo! and digital measurement specialist comScore have announced a partnership to provide advertisers with TV-comparable metrics for online video, display and mobile ad campaigns on Yahoo!'s ad networks. More

comScore Rolls Out Brand Metrics for Mobile Ads

Apr 16 2014

Digital measurement specialist comScore is making brand metrics for mobile ad campaigns available through two new tools, validated Campaign Essentials Mobile (vCE Mobile) and validated Media Essentials Mobile (vME Mobile). More

comScore Debuts Multi-Platform Measure

Apr 2 2014

Digital measurement specialist comScore has launched a multi-platform audience metric for use across desktop computers, smartphones and tablets. More

comScore Rolls Out MMX Multi-Platform in Spain

Mar 6 2014

Digital audience measurement specialist comScore has rolled out its MMX Multi-Platform tool in Spain, to provide unduplicated accounting of audience size and demographics across multiple devices. More

Ipsos and comScore Target Affluent Americans

Feb 26 2014

In the US, Ipsos MediaCT and comScore have introduced a new cross-media planning tool which combines the Ipsos Affluent Survey with comScore Media Metrix data, in order to understand how affluent audiences access media across channels. More

comScore and Acxiom Integrate Key Products

Feb 25 2014

Digital measurement giant comScore has announced a partnership with enterprise data firm Acxiom, aimed at enhancing and accelerating their respective audience reporting and multi-channel marketing offers. More

comScore Adds Batanga Ethnicity Data to vCE

Feb 19 2014

comScore is enhancing its Validated Campaign Essentials (vCE) product with the integration of ethnicity data from Batanga Media's digital content for US Hispanics and Latin Americans. More

New Mediabrands Tool Combines comScore, Rentrak Data

Feb 17 2014

Four big names in the marketing and information sphere - comScore, Experian Marketing Services, Rentrak and IPG Mediabrands subsidiary Magna Global - have teamed up to create a new data-driven multiscreen buying platform covering television, online, video and mobile ads. More

Manish Bhatia Joins comScore as Chief Revenue Officer

Feb 13 2014

In New York, digital measurement specialist comScore has hired former Arbitron EVP, New Product Innovation Manish Bhatia for its newly created role of Chief Revenue Officer, overseeing the sales, servicing, sales operations and business operations teams on a global basis. More

comScore Reports Double-Digit Revenue Growth

Feb 12 2014

Digital measurement specialist comScore has reported a 15% rise in fiscal fourth quarter revenue to $76.5m from $68.4m in the prior year period, while net income was $170k against a year-earlier loss of $1.6m. More

Serge Matta to Become comScore CEO

Feb 11 2014

Digital measurement specialist comScore has announced that current President Serge Matta will be promoted to the role of Chief Executive Officer from March 1, replacing co-founder Dr Magid Abraham who becomes Executive Chairman of the Board of Directors. More

comScore and Google Link for Ad Campaign Insights

Feb 11 2014

Digital measurement specialist comScore has partnered with Google to offer brand marketers using the latter's DoubleClick ad platform a real-time audience metric designed to help them measure campaigns across multiple screens. More

comScore and CIMM Look to Expand Cross-Platform Measurement

Jan 30 2014

Digital research specialist comScore is collaborating with the Coalition for Innovative Media Measurement (CIMM) to expand its cross-platform measurement service and determine the feasibility of syndicating the service industry-wide. More

FTC Opens Nielsen / comScore Cross-Platform Agreement

Jan 27 2014

Nielsen and comScore have agreed terms in accordance with the order made by the FTC as a condition for the former's recent acquisition of Arbitron, concerning the continuation of a cross-platform project also involving ESPN. The FTC is now allowing time for public comment. More

YouTube No Longer Blocked for Nielsen's OCR

Nov 11 2013

Google is working with a number of its advertising clients on the use of Nielsen's Online Campaign Ratings (OCR) in the assessment of YouTube campaigns. The search giant, which already partners with comScore's vCE, said it was offering clients 'objective, credentialed, third-party measurement options'. More

comScore and Shareablee Link for Social Media Offer

Nov 8 2013

comScore has partnered with social media business intelligence provider Shareablee to offer social media benchmarking and competitive intelligence insights. More

comScore and Moat Settle Lawsuit

Nov 7 2013

comScore and viewability measurement firm Moat have voluntarily agreed to withdraw the claims each firm made during a patent infringement lawsuit brought by comScore last year. More

comScore Posts Reduced Q3 Loss

Oct 29 2013

Digital measurement specialist comScore has reported a 14% increase in quarterly revenue to $71.6m from $64.3m in the prior year period, while net loss dropped to $82k from $3.1m a year earlier. More

AMAA Chooses comScore

Oct 21 2013

Australian audience body the AMAA has today announced the launch of its new audited web site measurement service, which will use comScore's Digital Analytix platform to provide a range of metrics for ad buyers and sellers. More

New Leader for comScore in Australia and NZ

Sep 27 2013

Lachlane Brahe, currently Commercial Director of Digital at MCM Media, is to take over from Amy Weinberger as leader of the Australian and NZ operations of online measurement giant comScore, reports suggest. More

comScore Australia/New Zealand Head to Depart

Aug 22 2013

Amy Weinberger, the head of online measurement specialist comScore in Australia and New Zealand, is stepping down from her role, and will be replaced by a 'local hire'. More

comScore Tracking Email Ad Provider

Aug 5 2013

comScore has added measurement of real-time email display ad service LiveIntent to its range of tracking options - the first time it has covered an email-exclusive ad network. More

comScore Debuts Health Insurance Measure

Aug 1 2013

comScore will introduce a set of metrics to tie in with the launch of the new health insurance marketplace, which opens on October 1st as part of the Affordable Care Act. The service promises 'detailed, aggregated and anonymous' online usage metrics for both the on-exchange and off-exchange market. More

comScore Reports Another Record Quarter

Jul 26 2013

Digital measurement specialist comScore has reported its highest quarterly revenue to date, up 21% on the prior year period to $69.9m. More

comScore to Deliver Malaysian Online Ad Currency

Jul 4 2013

comScore has been appointed as the official Internet audience measurement currency for Malaysia, by the MDA, the country's representative body for online publishers, ad agencies and digital service providers. comScore beat two other bidders in a multi-stage review process. More

Matta is New comScore President

Jun 24 2013

comScore has promoted Serge Matta to President, after twelve years at the company, most recently as President of Commercial Solutions and leader of the global sales organization. More

comScore Rolls Out Ad Metrix in Mexico

Jun 19 2013

Digital measurement specialist comScore has rolled out its Ad Metrix service in Mexico, to provide competitive intelligence for online display advertising across the country. More

comScore to Buy Back $50m Worth of Shares

Jun 4 2013

After reporting 'record revenues' last month, up 11% to $68.8m compared with $62.3m a year ago, digital measurement specialist comScore is to buy back up to $50m worth of its common stock. More

comScore's Digital Analytix Goes Multi-Platform

Jun 3 2013

Digital audience measurement pioneer comScore has announced the launch of the 'next generation' Multi-Platform version of its Digital Analytix product, offering clients a broader view of customers' behavior. More

Trade Bodies Back comScore Over 'Class Action' Ruling

May 30 2013

In the US, a coalition of advertising trade bodies have filed papers in support of digital audience specialist comScore, as it appeals against a decision to open a privacy case against it to class action status. More

Another Record Quarter for comScore

May 3 2013

Digital measurement specialist comScore has reported 'record revenues', with first quarter figures up 11% to $68.8m compared with $62.3m a year ago, driven by its Audience Analytics business and mobile and multi-platform products. More

comScore Names China and Japan Country Leaders

Apr 16 2013

Digital measurement specialist comScore has promoted Victor Cheng and Yosuke Maekawa to head its China and Japan regions respectively. More

Class Action Possible in comScore Case

Apr 5 2013

Digital audience specialist comScore has suffered a legal setback in Illinois, where a federal judge has ruled it could be open to a class action suit over claims of privacy violations. More

comScore Rolls Out Multi-Platform Ratings

Mar 26 2013

Digital audience measurement giant comScore has officially launched its MMX Multi-Platform service in the USA, combining and deduping audience across PCs, smartphones and tablets. More

comScore Partnership Adds Viewability Options

Mar 1 2013

comScore has announced a partnership with video ad measurement and verification specialist VideoHub, which will see the latter's service integrated into comScore metrics. More

comScore Wins NRS PADD Contract

Feb 28 2013

The UK's National Readership Survey (NRS) has awarded comScore the online audience measurement contract for its print and digital data product NRS PADD. More

comScore Reports Record Revenue in Q4

Feb 15 2013

comScore has reported record fourth quarter revenue of $68.4m, up 9% over the prior year period. This was driven by growth across its Media Metrix suite of audience measurement tools, which offset declines in its copy testing business. More

comScore Beefs Up Mobile and Multi-Platform Numbers

Feb 5 2013

Digital audience analyst comScore has expanded its mobile measurement offering, to include unduplicated data on more than one million smartphone users, 400,000 tablet owners, and 150,000 households with connected home devices such as games consoles and smart TVs. More

comScore Tests New Multi-Platform Measure

Nov 29 2012

Digital audience measurement giant comScore has announced the US Beta release of its new tool, MMX Multi-Platform, which promises unduplicated accounting of audience size and demographics across multiple devices. More

comScore Adds to AdEffx Suite

Nov 28 2012

comScore has launched Brand Survey Lift Pulse (BSL Pulse), a product for measuring the breakthrough and impact of campaigns in real-time. The tool is part of the AdEffx suite and debuts in 23 markets worldwide. More

comScore Grows, but Grumbles over Copy Testing

Nov 2 2012

Digital measurement specialist comScore has reported a 9% rise in third quarter revenue to $64.3m, a figure it says was held back by declines in its ad copy testing business, which is slated for a possible sale. Net loss was reduced to just over $3m. More

comScore Tests Multi-Platform Analytics Tool

Oct 17 2012

Digital measurement specialist comScore is beta testing a multi-platform campaign analytics tool, to measure ad effectiveness media platforms including TV, web and mobile. More

comScore Debuts Video 'Viewability' Measure

Oct 2 2012

In the US, comScore has launched 'validated Campaign Essentials (vCE) for Video', which measures both the demographics and behavioral profiles of audiences reached by video campaigns and the extent to which they were actually viewable. More

CMF and comScore Link for Digital Media Measure

Sep 19 2012

The Canada Media Fund (CMF) – which delivers financial support and industry research to the Canadian TV and digital media industries – has commissioned comScore to help it put in place an industry standard for digital media measurement. More

comScore and Arbitron Aim for Cross-Media Common Metrics

Sep 13 2012

Digital measurement specialist comScore and ratings giant Arbitron are collaborating on the development of the 'first' cross-platform media measurement solution to provide common metrics on changing media consumption across radio TV, PCs, smartphones, and tablets. More

comScore Extends Video Metrix in Asia

Aug 20 2012

comScore has introduced its online video measurement service Video Metrix in Taiwan, Vietnam, Indonesia and the Philippines. The tool combines online viewing intelligence with demographics to provide insights into consumer behavior. More

comScore Debuts Tablet Study

Aug 6 2012

Online audience measurement firm comScore has launched TabLens, a monthly syndicated study of US tablet ownership and usage, based on a 3-month rolling sample of 6,000 users. More

comScore Revenue Growth Slows

Aug 3 2012

comScore has announced financial results for the second quarter of 2012, including a much-slowed growth in revenue - up just 4% to $60.3m. Adjusted EBITDA remained relatively robust at $9.6m (16% of revenue), compared to $11.1m in Q2 2011. More

comScore Partners for Search Marketing Solution

Jun 28 2012

In the US, digital measurement agency comScore and search engine platform The Search Monitor have combined their data into a new offering called Lighthouse, giving search marketers competitive insights and trends across hundreds of industries. More

comScore Launches Mobile Metrix 2.0

May 8 2012

In the US, digital measurement specialist comScore has launched Mobile Metrix 2.0, which brings the company's existing online Unified Digital Measurement (UDM) system to smartphones. More

comScore Reports 18% Revenue Rise

May 3 2012

Digital measurement specialist comScore has reported an18% increase in revenue for Q1, to $62.3m. A $5.7m increase in operating costs meant a slight increase in net loss, up from $0.3m to $0.5m, although adjusted earnings rose strongly. More

comScore Hires JIC Support Specialist

Apr 23 2012

Online audience specialist comScore has appointed former Microsoft researcher Beth Uyenco as SVP of International Research, to support the firm's initiatives with local market measurement JICs*, including UKOM in the UK. More

comScore and i360 Team Up for Voter Insights

Apr 18 2012

Digital measurement specialist comScore and data technology provider i360 have partnered to provide insights into the online behavior of the US voting public. More

Nielsen Loses UKOM Contract to comScore

Apr 4 2012

UKOM, the cross-industry organisation set up to oversee the measurement of online audiences, has ended its partnership with Nielsen and instead appointed comScore as its new partner for online media measurement in the UK. More

Australian Launch for Ad Metrix

Mar 16 2012

Online audience specialist comScore has launched its Ad Metrix service in Australia, citing the impressive growth of display advertising in the country. More

Judge Gives comScore Data Disclosure Reprieve

Mar 9 2012

In the US, a federal judge has decided that online measurement firm comScore does not yet have to disclose confidential information - such as the names of its clients - to web users who are suing the company over privacy violation claims. More

Former Mindshare Insights MD Joins comScore

Feb 16 2012

In Chicago, digital measurement specialist comScore has appointed former Mindshare Consumer Insights MD Judy Bahary as Senior Vice President of Marketing Solutions for the Consumer Packaged Goods (CPG) industry. More

comScore Revenues Soar but Legal Costs Dent Profits

Feb 14 2012

Online measurement specialist comScore has reported a 33% revenue increase to $232.4m for the full year 2011, with Q4 revenue up 22% to $62.6m. However, fourth quarter loss climbed from $0.5m the previous year to $3.3m, with costly litigation with Nielsen taking its toll. More

comScore Names Country Manager for Argentina and Uruguay

Feb 3 2012

Digital measurement specialist comScore has appointed Marcos Christensen, formerly Head of Sales at Fox Sports New Media, as Country Manager for Argentina and Uruguay. More

New comScore Metric to Validate Digital Ad Exposure

Jan 19 2012

Digital measurement specialist comScore has introduced a new metric called 'Validated Campaign Essentials' (vCE), which measures whether online ads have been delivered and whether they have reached their target audience. More

Season of Goodwill for Nielsen and comScore

Dec 21 2011

In the US, Nielsen and comScore have settled patent infringement lawsuits relating to both firms' online measurement copyrights, and as part of the deal, Nielsen has acquired $19m of comScore common stock. More

comScore and GfK Win Netherlands Audience Contract

Nov 18 2011

In the Netherlands, the JIC STIR joint industry body has awarded comScore and Intomart GfK a three-year contract to provide the country's Internet audience measurement currency. The first results are expected in 2012 and the deal runs to 2014. More

comScore's International Revenues Boom

Nov 3 2011

Online measurement firm comScore has reported third quarter revenue up an impressive 29% to $58.8m, although expenses also grew very rapidly leaving profits little changed. More

comScore Privacy Case to Continue

Oct 25 2011

Online measurement firm comScore has failed in a bid to dismiss a privacy case against it, or to have it moved to a court on its home turf of Virginia. A federal judge said the case should go ahead and should remain in an Illinois court local to one of the plaintiffs. More

comScore Loses Czech Internet Audience Contract

Oct 12 2011

The Czech Association for Internet Advertising (SPIR) has withdrawn its three-year online audience measurement contract with comScore, and given the project back to former provider Gemius and partner Mediaresearch. More

comScore adds Social Media Ad Measurement Module

Oct 7 2011

Online audience measurement specialist comScore has enhanced its Ad Metrix ad intelligence product with measurement of ads appearing on social networking sites as well as 'socially-enabled' display ads appearing across the web. More

comScore Hires Former IAB Strategist

Sep 20 2011

In London, online measurement specialist comScore has appointed Laurence Bird as Senior Research Director for the EMEA region. More

comScore Launch Adds to LatAm Offer

Aug 30 2011

comScore has announced the availability of its digital campaign audience validation tool, AdEffx Campaign Essentials, in Latin America. More

Lawsuit Accuses comScore of Privacy Violations

Aug 24 2011

In the US, a lawsuit has been filed against online measurement specialist comScore, claiming it collected personal and confidential data - such as credit card numbers, passwords and Social Security numbers - from consumers' computers without their knowledge. More

AdEffx Launches in Canada

Aug 12 2011

comScore has launched its campaign audience validation tool, AdEffx Campaign Essentials, in Canada. More

comScore Buys Ad Analytics Firm

Aug 4 2011

Online measurement firm comScore has agreed to acquire digital advertising analytics company AdXpose for a total of $22m, mainly in stock. comScore has also reported a loss for the second quarter, despite a steep rise in revenue. More

comScore Debuts Social Media ROI Tool

Jul 27 2011

Online audience metrics firm comScore has launched a new social media measurement platform called 'Social Essentials', offering brands help in quantifying social media brand impressions and integrating them into measurement of the marketing mix. More

comScore Secures $50m Credit Line

Jul 5 2011

Online audience measurement specialist comScore has signed a $50m 'revolving credit' deal with the Bank of America, which it plans to use for working capital and general corporate purposes. More

Latin American Launch for New comScore Service

Jul 4 2011

comScore has introduced its Digital Analytix service in Latin America, offering 'in-depth forensic research on site-level activity'. More

Russian Launch for Video Metrix

Jul 1 2011

comScore has launch its Video Metrix online video measurement service in Russia, and released initial results for viewing in May. More

comScore Unveils 'All Device' Measurement Tool

Jun 23 2011

Online measurement specialist comScore has introduced a new service called 'Device Essential', for measuring digital traffic from 'all devices' - including computers, mobile phones, tables, music players, e-readers and gaming devices. More

Partners Link Online and Off-line Media Habits

Jun 17 2011

Online measurement specialist comScore and magazine ratings provider GfK MRI have partnered to develop a new product linking Americans' online media habits with print readership and other media consumption data. More

comScore Launches Mobile Measure in Canada

Jun 6 2011

Digital metrics company comScore has introduced its syndicated mobile measurement service MobiLens in Canada. The service reports on mobile consumers' demographics and behaviours, along with the attributes and capabilities of their devices. More

comScore Signs 3-Year Czech Measurement Deal

May 13 2011

The Czech Association for Internet Advertising (SPIR) has awarded comScore a three-year contract to supply the official common currency for online and mobile media audience measurement in the country, replacing the current provider, the Gemius and Mediaresearch partnership. More

comScore's Soaring Revenue Matched by Expenses

May 3 2011

Online measurement firm comScore has reported a huge increase in revenue for the first quarter - up 47% to $53.0m versus the previous year - but has turned a small profit into a small loss as a result of a rise in expenses. More

comScore Targets All-Media Measurement

Apr 26 2011

Online measurement firm comScore has released the beta version of its Media Metrix Total Universe report, which it claims provides audience measurement for 100% of a site's traffic across a full range of devices and media platforms - including mobile phones and tablets. More

MRC Thumbs-Up for comScore Direct

Apr 12 2011

US-based online measurement firm comScore has received Media Rating Council (MRC) accreditation for its 'comScore Direct' service, which provides filtered census-level data. More

European Launch for comScore's AdEffx Dashboard

Apr 7 2011

Online measurement specialist comScore has rolled out its new audience measurement tool AdEffx Campaign Essentials across Europe. The firm has also announced the roll-out of its Video Metrix service in Turkey. More

comScore to Countersue Nielsen

Mar 23 2011

comScore has responded to Nielsen's recent patent infringement lawsuit with a suit of its own. More

Nielsen 'Sues comScore' Over Web Measures

Mar 22 2011

Nielsen has reportedly accused comScore of violating five of its patents relating to the collection, analysis and reporting of information about online activity. More

comScore Launches Digital Analytix

Mar 14 2011

comScore has today announced the launch of Digital Analytix, an 'agile and flexible' package of data analysis tools for in-depth research into site-level activity. The new software is powered by the firm's proprietary Atomix technology which uses un-aggregated data to deliver reports. More

comScore Co-founder Sells $4.5m Company Shares

Mar 3 2011

In the US, Gian Fulgoni, the co-founder and Executive Chairman of digital measurement specialist comScore, has sold 160,000 company shares for $4.48m. More

One-Off Costs Sap Profit as comScore Revenue Leaps

Feb 17 2011

Online measurement specialist comScore has recorded 'record quarterly revenue' - up 52% on the previous year to $51.2m - while reporting a net loss of $494k compared with net income of $1.6m, resulting from acquisition and severance costs. More

CIMM, Arbitron and comScore to Run 3-Screen Studies

Feb 11 2011

In the US, the Coalition for Innovative Media Measurement (CIMM) has announced two independent 'proof-of-concept' tests to measure content and advertising across television, Internet and mobile. The tests will tap the skills and panels of Arbitron and comScore. More

comScore Upgrades Video Measure for UK

Jan 14 2011

comScore has launched an enhanced version of its online video measurement service, Video Metrix, for the UK market. More

US Partners Study Online/Off-line Brand Link

Jan 12 2011

In the US comScore, dunnhumbyUSA and Accenture have partnered to study the link between consumers' usage of brand web sites and their in-store brand buying behavior. More

MarketShare Taps comScore for Enhanced Modeling

Jan 12 2011

In the US, analytics firm MarketShare has partnered with digital measurement specialist comScore to add the latter's search, display, mobile and video data to its modeling capabilities. More

Three Partner for Print Ad Impact Tracking

Dec 16 2010

In the US, publishing giant Forbes has partnered with MediaVest and comScore to launch what it describes as 'first of its kind' research to measure print advertising effectiveness using digital tracking methodology. More

comScore Debuts Video Measure in Spain, Latin America

Dec 1 2010

comScore has introduced its online video measurement service in Brazil, Mexico, Argentina, Chile and Spain. More

comScore Moves Weinberger for ANZ Role

Nov 12 2010

comScore has appointed Amy Weinberger as Vice President based in Sydney, heading up its operations in Australia and New Zealand. More

comScore Reports Record Quarter with 43% Growth

Nov 3 2010

Online measurement specialist comScore has reported record quarterly revenue growth to $45.7m, an increase of 43% over the third quarter of 2009. However, two recent acquisitions wiped out net income of $0.9m and replaced it with a loss of $2.1m. More

comScore Hires Jephcott to Lead IAB Australia Bid

Oct 21 2010

In Australia, online measurement specialist comScore has appointed audience research veteran Jonathan Jephcott as a consultant to lead its bid to become the IAB Australia's sole supplier for the planning, buying and reporting of online audience measurement. More

comScore Rolls Out Mobile Tagging Service

Oct 6 2010

Online measurement specialist comScore has introduced a system for tagging mobile web and app assets, to enhance the measurement of mobile audiences worldwide. To promote the initiative, the firm has partnered with mobile analytics firm Bango. More

Japanese Launch for comScore's Mobile Measure

Sep 22 2010

comScore has launched its syndicated mobile measurement service MobiLens in Japan. This is the first Asian launch for the service, which currently serves the US, the UK, France, Germany, Italy and Spain. More

comScore Social Media Launch and Segmentation Deal

Sep 21 2010

comScore has launched a social media intelligence service, Social Analytix, giving clients analysis of what is being said about their brands; and announced a collaboration with Equifax company IXI to integrate financial segmentation data into products including Audience Advantage and AdEffx. More

comScore and PMB Launch Canadian Combo Database

Sep 18 2010

comScore and syndicated readership specialist Print Measurement Bureau (PMB) are to launch their combined database of Canadians' media consumption and product and brand usage, next week. More

comScore Hires Allisat to Lead International Expansion

Sep 15 2010

US online measurement giant comScore has appointed Wolf Allisat as Executive Vice President, responsible for overseeing international expansion strategy in Europe, the Middle East, Africa and Asia Pacific. More

comScore Buys Web and Video Specialist Nedstat

Sep 1 2010

US-based online measurement giant comScore has acquired Dutch web analytics and video measurement firm Nedstat for around $36.7m. More

comScore Plans Australian Offices

Aug 9 2010

comScore is planning to open offices in Sydney and Melbourne, according to EVP International Will Hodgman - boosting its influence in Australia in the run-up to the appointment of a preferred web ratings supplier, for which it will tender. More

Record Quarter for comScore

Jul 29 2010

comScore has announced record revenues of $42m for the second quarter of 2010, up 34% year-on-year. Adjusted earnings also rose by around 28.5%. More

Yahoo! Sold a Billion Short

Jul 27 2010

Online measurement firm comScore has owned up to understating Yahoo!'s June audience figures by a mere billion page views. The search and content giant issued a press release today after comScore notified it of the error. More

comScore Video Measure to Split Ads from Content

Jul 16 2010

Online audience specialist comScore has upgraded its Video Metrix service to split out the metrics associated with in-stream advertising videos and content videos. More

comScore Opens in Madrid

Jul 5 2010

Online audience specialist comScore has opened an office in Madrid, from which it will service the Spanish and Portuguese market. The new operation will be led by media specialist Jaime AgullĂł as General Manager for Iberia. More

comScore Buys Mobile Analytics from Nexius

Jul 2 2010

Online measurement firm comScore has acquired the products division of mobile analytics specialist Nexius for $24m in cash and stock. More

Ad Firm Compiles Video Analysis Suite

Jun 18 2010

US video ad network BrightRoll has unveiled a new reporting suite that offers a means to measure the ROI on their online video campaigns, using measurement and analytics tools from research partners including comScore, Nielsen, Vizu and InsightExpress. More

Bosco Exits comScore After Just 5 Months

Jun 17 2010

comScore's Chief Product Officer Eric Bosco has left the firm after just five months in the job, following a restructure of its product teams, according to US press reports. More

comScore Bids to Shake Up Online Ad Assessment

May 26 2010

Online measurement firm comScore has announced the introduction of AdEffx Smart Control, billed as a dramatic advance in the accuracy and scope of digital advertising assessment tools. More

comScore Hires Strengthen AsiaPac Offer

May 5 2010

Online audience measurement firm comScore has appointed four key executives in the Asia Pacific region, as part of a plan to introduce an 'on-the-ground' presence in Hong Kong, India and Australia. More

comScore Reports 'Record First Quarter'

Apr 29 2010

Online audience specialist comScore has reported a 'record first quarter' with an 18% revenue increase to $36.1m. The firm attributes this to an 'improved industry environment', and anticipates that this trend will continue in the second quarter and the full year. More

Partners Plan Canadian Media Tool

Apr 20 2010

Online audience specialist comScore and the Print Measurement Bureau (PMB) are working together on a tool linking Canadians' online media habits with print readership and other media consumption, product and brand usage and demographic information. More

comScore to Deliver Video Metrics Across Asia-Pac

Apr 1 2010

Online audience specialist comScore has launched its online video measurement service in Australia, China, Hong Kong, Japan, Malaysia and Singapore. More

Click Currency Devalued Again

Mar 12 2010

Online audience specialist comScore has released results from nearly 20 European studies, showing good performance by online ads in driving advertiser site visits - regardless of small numbers of direct clickthroughs in some cases. More

comScore Hire Helps Move into TV Measurement

Mar 5 2010

Arbitron veteran Joan FitzGerald has joined online measurement firm comScore to oversee the addition of TV viewing measurement to the firm's suite of digital services. More

comScore Unveils Predictive Modeling Platform

Feb 22 2010

Online measurement firm comScore has launched a predictive modeling platform, to enable publishers to help advertisers and media planners reach their target audiences. More

comScore Rolls Out Hybrid Solution in Asia Pacific

Feb 18 2010

Online measurement firm comScore has rolled out its Media Metrix 360 'panel-centric' solution in the Asia Pacific region. More

comScore Grows, Buys Ad Research Firm

Feb 11 2010

In the US, online measurement firm comScore has announced strong results, and the acquisition of comms research firm the ARSgroup, which specializes in the measurement of advertising persuasion for TV and multi-media campaigns. Terms of the all-cash deal were not disclosed. More

comScore Hires Tech Chief from AOL

Feb 5 2010

In the US, online measurement specialist comScore has appointed former AOL ad technology leader Chris Nicotra as Chief Technology Officer, responsible for overseeing software and data application engineering, and the infrastructure technology teams. More

comScore Hires AOL Veteran for New Product Role

Jan 13 2010

Online measurement firm comScore has appointed former AOL product specialist Eric Bosco for its new role of Chief Product Officer, to help drive the global development of syndicated products and services. More

comScore and Flurry Offer App Measurement

Jan 6 2010

Online measurement firm comScore has partnered with smartphone application analytics specialists Flurry, to offer 'more accurate' information about the ways users interact with their applications and devices. More

comScore and IRI to Measure CPG Ad Impact

Dec 21 2009

Online measurement firm comScore and retail market intelligence giant IRI (Information Resources, Inc) have launched a new solution to measure the effect of online ad campaigns on sales of consumer packaged goods (CPG). More

VideoEgg Unveils Direct ROI Measure

Dec 18 2009

Rich media ad network VideoEgg has announced an ad measurement service, VideoEgg ROI, using partner comScore's AdEffx platform to give feedback to consumer packaged goods (CPG) companies. More

comScore Launches AdEffx

Dec 11 2009

Online measurement firm comScore has launched AdEffx(TM), billed as 'a complete toolkit for measuring ad effectiveness for any campaign objective with unparalleled accuracy'. More

Asian Expansion for comScore

Dec 8 2009

Online measurement giant comScore has extended its reach in Asia with the addition of consumer Internet usage monitoring for Indonesia, the Philippines and Vietnam. The first data is due for release in early 2010. More

Trackers in the Snow: Cross-Platform Deal for 2010

Dec 4 2009

Arbitron, comScore and Omniture have been commissioned to work with NBC Sports to provide cross-platform audience measurement for the Vancouver 2010 Olympic Winter Games, tracking the network's coverage reach across its broadcast, cable and online platforms. More

IRI Launches Digital Media Tools

Dec 3 2009

Retail market intelligence giant IRI (Information Resources, Inc.) has enhanced its Consumer and Shopper Insights platforms with a series of new digital media solutions. Partners including [x+1] and Dynamic Logic have already announced new offers based on the technology. More

Partners Study Impact of Free Web Knowledge

Nov 4 2009

comScore has partnered with non-profit organization the Wikimedia Foundation to improve understanding of the reach and impact of free knowledge on the web. More

comScore and ImpactRx Launch Physician Measure

Nov 3 2009

Online measurement firm comScore and pharma insights agency ImpactRx have launched a solution that links physicians' online and mobile behaviors with their actual prescription writing activities. More

comScore Plans 8% Job Cuts Despite Growth

Oct 30 2009

comScore has announced financial results for the third quarter of 2009, with revenue up 4% year-on-year to $31.9m. However, it also plans a 'realignment of resources' which is expected to see its headcount fall by 8%. More

comScore Buys into Latin America

Oct 30 2009

Online audience specialist comScore has agreed to acquire Santiago, Chile-based web measurement firm Certifica, expanding its Latin American footprint and positioning it for further growth there. More

comScore Debuts Online Gamer Profiling Tool

Oct 14 2009

Online measurement firm comScore has launched an audience targeting tool for gaming publishers and developers, which provides a measurement of users' attitudes, behaviour and lifestyles. More

Nielsen Justifies Panel-Based Approach for UKOM

Oct 9 2009

Nielsen Online has underlined its commitment to the panel-based methodology it will use for the UK's first web measurement currency, following competitor comScore's proposal of a 'person-centric' approach using a hybrid technique employing cookie deletion. More

comScore Debuts Mobile Device Depth Tool

Oct 9 2009

Online measurement firm comScore has unveiled a tool which combines reported mobile behavior measurement with mobile device ownership information, to provide marketers with attitudinal, lifestyle and product usage information data. More

Ad Network Launches Campaign Assessment Tools

Oct 8 2009

Online ad network Traffic Marketplace has launched a suite of campaign reporting products that quantify and qualify the impact of advertiser campaigns on the online and offline behaviour of consumers. More

comScore Tables Person-Centric Web Site Measure

Oct 7 2009

In the UK, online measurement firm comScore has submitted a proposal to the electronic arm of the Audit Bureau of Circulation (ABCe), to develop a new 'person-centric' gauge for web site traffic measurement. More

Omniture and comScore to Offer Unified Measurement

Sep 21 2009

US web analytics firm Omniture and online measurement specialist comScore have partnered to deliver what they describe as a 'unified digital audience measurement system'. More

comScore Chosen for Mobile Industry Initiative

Sep 2 2009

In the UK, the GSMA - the trade association for mobile operators - has selected comScore to be its partner for its Mobile Media Metrics (MMM) audience measurement service, designed to define common metrics and measurements for mobile advertising. More

Brace of Expert Hires for comScore

Sep 1 2009

Online measurement firm comScore has appointed industry veterans Anne Hunter as Vice President of Advertising Effectiveness Products, and Daryl McNutt as Vice President of Marketing Solutions, Media. More

Google Analyses the Future

Aug 21 2009

The latest release of Google Insights for Search looks into the future and predicts what will be searched for, based on a combination of current searches and the way trends have developed in the past. More

comScore Gets IAB Site Vetting Contract

Aug 5 2009

In the UK, online measurement firm comScore has been selected as the sole provider of site content vetting on behalf of the Internet Advertising Sales Houses (IASH) - a council of the IAB (Internet Advertising Bureau) founded to police the activities of sales houses. More

Microsoft and comScore in Online Ad Partnership

Aug 3 2009

Microsoft and comScore are collaborating to build a hybrid audience measurement tool, which will allow advertisers to determine and predict how consumers will respond to their digital ads. More

Growth and Senior Hire for comScore

Jul 31 2009

Online measurement firm comScore has announced financial results for the second quarter of 2009, with revenue, GAAP income before taxes and EBITDA all higher than forecast, at $31.4m, $2.6m and $7.0m respectively. More

Sears Settles Spyware Row

Jun 8 2009

In the US, retail giant Sears Holdings has agreed to settle a complaint alleging that it installed tracking software on consumers' PCs without adequate disclosures. More

Birth of comScore's Hybrid Measure

Jun 1 2009

Online measurement giant comScore has announced the arrival of Media Metrix 360, a 'panel-centric hybrid' solution to digital audience measurement. More

comScore Q1 Revenue Up, Full-Year Forecast Down

May 1 2009

First quarter revenue at online audience measurement firm comScore increased 16% to $30.6m from the prior year period, but the firm has cut its 2009 full-year revenue growth forecast to 10-12% from its previous prediction of 15%. More

comScore Profit Jumps 60%

Feb 12 2009

Fourth quarter net income at online audience measurement firm comScore jumped 60% to $20.4m or 67 cents per share, from $12.7m, 42 cents per share, in the same period the previous year. More

New Euro MD, German Office for comScore

Feb 4 2009

In the UK, Mike Read has been promoted to the post of Senior Vice President and Managing Director of comScore Europe, responsible for all EMEA commercial activities. He will also oversee the firm's European offices in the UK and France, with Germany soon to come. More

Online Population Hits One Billion

Jan 26 2009

For the first time, the number of people worldwide aged 15+ using the Internet in a single month has passed the one billion mark. Online audience measurement firm comScore says the milestone was passed in December. More

comScore Unveils Brand Impact Tool

Nov 19 2008

Online audience measurement firm comScore has launched an online ad effectiveness tool, designed to measure the various quantifiable impacts that brands have on Internet users. More

Q3 Revenue Up for Confident comScore

Nov 3 2008

Online audience measurement firm comScore has reported a 37% Q3 revenue increase to $30.7m, while launching a new service to track distributed web content across third party sites. More

comScore Hires Audience Measurement Specialist

Oct 28 2008

comScore has appointed former Arbitron VP Pat Pellegrini as VP of Research for International Operations. He will be responsible for the design and implementation of statistical measurement methodologies for its syndicated audience measurement products. More

comScore Doubles Global Site Coverage

Oct 17 2008

Online audience measurement firm comScore has doubled the number of web sites it reports on worldwide, to offer more robust and granular site audience data and improve its trending capabilities. More

comScore to Deliver Two Metrics for Ad Networks

Aug 13 2008

Online measurement agency comScore is now providing two ways to measure audiences of online advertising networks – the 'potential reach' for each network, and an 'actual reach' reading. More

Facebook Standardizes Engagement Metric

Aug 13 2008

Facebook is standardizing its audience engagement web metric by switching from reporting daily usage to measuring monthly active users - matching the metric of monthly unique visitors used by third parties like comScore, in their own tracking of the social networking giant. More

comScore Posts 'Record Revenue'

Aug 1 2008

Online measurement agency comScore has reported a second quarter revenue increase of 38% to $28.8m – a record high, which the firm says reflects its acquisition of M:Metrics in May. More

New Latin American MD for comScore

Jul 14 2008

comScore has named Alexander J. Banks as MD of comScore Latin America, focusing on new business development in Argentina, Brazil, Chile, Colombia, Mexico, Puerto Rico and Venezuela. More

Nine Join ARF Board

Jun 13 2008

In New York, the Advertising Research Foundation (ARF) Board of Directors has elected nine new members, includuing comScore boss Gian Fulgoni and senior execs from TNS and GfK. More

comScore and Acxiom Launch Segmentation Tool

Jun 11 2008

In the US, online measurement agency comScore has partnered with marketing analytics firm Acxiom to launch a tool which allows ad agencies and marketers to segment online and offline audiences through a system that groups consumers into 70 different 'lifestage' segments. More

comScore Gets Mobile with M:Metrics Buy

May 29 2008

comScore has announced the acquisition of mobile measurement firm M:Metrics, Inc., for a cash payment of $44.3m and the issue of c.50,000 share purchase options for comScore stock. More

comScore Results Show Rapid Growth

May 2 2008

US online measurement firm comScore has reported Q1 revenue of $26.4m, up 41% from $18.6m in Q1 2007. Pre-tax net income rose by 165% to $4.2m, net income by 64% to $2.5m and adjusted EBITDA by 104% to $5.6m. More

comScore Adds to Plan Metrix

May 1 2008

In the US, online measurement firm comScore has enhanced its comScore Plan Metrix service, which links consumers' offline behaviour and attitudes with their online activity. More

comScore Extends Online Video Metrics

Apr 11 2008

Online measurement firm comScore has announced the availability of its Video Metrix service in four new markets: the UK, France, Germany and Canada – and has released some initial results. The service was launched in the US more than two years ago. More

comScore Disappoints Analysts Despite Growth

Feb 8 2008

While Internet ratings firm comScore has posted a 39% increase in Q4 2007 revenue to $25.3m, its forecast of lower-than-expected profit for both Q1 and 2008 led to shares tumbling more than 11% in after-hours trading last night. More

Sears Accused of Second Privacy Error

Jan 8 2008

Retail giant Sears Roebuck has been forced to disable part of its web site ManageMyHome.com because of complaints that customers were able to access each other's personal data. More

comScore Privacy Approach Under Spotlight

Jan 3 2008

Sears Holdings has been accused of distributing comScore 'spyware' tracking all Internet usage – including banking logins and e-mail – without users' explicit consent. Computer Associates researcher Benjamin Googins and Harvard Professor Ben Edelman have each made separate criticisms. More

Short Moves to Lightspeed

Dec 20 2007

Lightspeed Research has hired John Short as Director of Panel Operations in North America, reporting directly to regional CEO Michael Gazala. He joins from comScore, Inc. where he was Program Manager of Panel Operations. More

Christmas Cyber Shopping Up 23% in UK

Nov 22 2007

In the UK, online Christmas shopping is already well underway with traffic up 23% from October. The upturn is slower in France and the US, with growth of 18% and 17% respectively in the last few weeks. More

comScore Launches Web Site Benchmarking Tool

Nov 16 2007

comScore has announced the launch of comScore Marketer, a tool enabling marketers and web site managers to benchmark their site's performance against those of competitors, and optimise ROI from their search marketing strategy. More

Combined Audience Measure Launches

Nov 5 2007

Audience-FAX, the joint initiative backed by the Audit Bureau of Circulations (ABC) and the Newspaper Association of America (NAA), has been launched on schedule. The service integrates data from sources including Scarborough Research, NetRatings and comScore to combine print and online newspaper audience stats. More

comScore Revenue Leaps

Nov 1 2007

Online measurement firm comScore has reported a 39% increase in revenue to $22.4m for the quarter ended 30 September 2007. This compares with an increase of 8% for the second quarter of the year. More

Strong Third Quarter Growth for comScore

Oct 9 2007

Online measurement firm comScore has announced preliminary financial results for the Third Quarter of 2007, with revenue projected in the range $22.1m-$22.5m, up 37-39% versus Q3 2006 and higher than the previously issued guidance of c.$21.5m-22.0m. More

comScore Tool to Aid Search Marketing ROI

Oct 1 2007

Online measurement firm comScore has launched comScore Marketer, an interactive search intelligence service helping clients to benchmark against competitors and optimize ROI from their search marketing. More

comScore Launches Display Ad Metrics Service

Sep 25 2007

Online measurement firm comScore has introduced a new service to report on where display ads are viewed on the Internet, as well as the profile of those exposed to them. More

IAB Reports Progress, Adds Another Committee

Sep 19 2007

The Interactive Advertising Bureau has this week issued an update on progress with the auditing and accreditation of online measurement firms comScore and NetRatings, as promised after its Audience Measurement Summit on May 16. It also launched another advisory group. More

comScore to Measure Blog 'Conversations'

Sep 12 2007

Online measurement firm comScore has launched a new service to measure the audiences of blogs and social networking sites. More

Bolger Leaves Yahoo! to Return to comScore

Sep 7 2007

Lynn Bolger has returned to Internet ratings firm comScore to take up the position of Executive VP of Advertising Solutions, focusing on helping clients maximize the return from their investments in digital marketing. More

comScore Suspended from Trusted Download Program

Aug 29 2007

Measurement firm comScore has been suspended from online privacy organisation TRUSTe's Trusted Download Program (TDP), after a comScore distributor broke its rules on getting user consent for downloads. More

comScore Expands qSearch Market View

Aug 21 2007

comScore has updated its qSearch analytics suite to encompass market share measurement of the five major US search engines; the top 50 most trafficked properties where search activity is observed; and vertical search locations such as eBay, Amazon and Expedia. More

comScore Reports 23% Revenue Growth

Aug 3 2007

Online measurement firm comScore has announced results for the quarter ended June 30, with revenue up 23% on the year to $20.8m. It also reports a growth in the proportion of its income from subscriptions, and strong investment for the future. More

comScore Profiles Users' Hardware and Software

Aug 2 2007

Online measurement firm comScore, which is due to announce quarterly results later today, has launched Tech Metrix, its 'first foray into non-Web based measurement'. The service provides a detailed view of Internet users' individual technology profiles, including hardware and software usage. More

comScore Launches Tool to Refine Web Metrics

Jul 30 2007

comScore has developed a new tool which segments Internet users by their overall time online and allows marketers to track, analyse and report Internet activity by their most important consumer groups. More

Google Human?

Jul 20 2007

Google yesterday reported a 58% year-on-year increase in Q2 revenue, but a decline in profits saw its share price fall more than 6.5% in the day. Recent comScore figures for search engine share show a rare dimple in the market leader's long-term growth, with Microsoft the main beneficiary. More

ABC Gives Green Light to Integrated Audience Measures

Jul 18 2007

In the US, the Board of The Audit Bureau of Circulations (ABC) has given the go ahead to develop 'Audience-FAX' which will integrate data from Scarborough Research, Nielsen//NetRatings and comScore to provide ABC subscribers with a view of both print and online newspaper audiences. More

comScore Launches New Service while Shares Soar

Jun 28 2007

comScore saw its share price climb from $16.50 to $23.47 yesterday, its first day of trading on the Nasdaq. The firm has also entered into a joint marketing initiative with San Diego-based search marketing analytics company SEMDirector, to launch a search analytics suite. More

comScore IPO Scores $82.5 Million

Jun 27 2007

Online audience measurement firm ComScore has raised $82.5 million in its initial public offering of 5.3 million shares priced at $16.50 each. More

Japanese Office for comScore

Jun 25 2007

Online measurement specialist comScore has opened its first customer service office in the Asia Pacific region - comScore Japan KK - and has appointed industry veteran Mr. Maru Sato as its MD. More

comScore Launches Web Widget Tracker

Jun 13 2007

Online audience measurement agency comScore, has launched its comScore Widget Metrix to track the usage of widgets across the web and drive advertising on social media. More

comScore IPO Moves Ahead

Jun 12 2007

Having announced its plans to go public earlier in the year, online audience measurement firm comScore has now confirmed its initial public offering of 5 million shares valued at an estimated price of between $14 and $16 per share. More

comScore Appoints Chasin to Guide MRC Accreditation

Jun 8 2007

Josh Chasin, an executive with more than 25 years of media and market research experience, is the new Chief Research Officer at Internet ratings firm comScore. More

comScore Hires Communications Veteran

Jun 1 2007

Marvin Pollack has joined Internet information provider comScore as VP Corporate Communications, bringing more than three decades of marketing communications experience to the firm. More

IAB Gives More Details of Key Meeting

May 23 2007

The Internet Advertising Bureau (IAB) will work to 'educate' the marketplace about the different ways of measuring web site traffic, the body revealed this week. The commitment was made as NetRatings and comScore both agreed to audit timetables at their recent closed doors meeting. More

NetRatings and comScore to Meet IAB This Month

May 4 2007

Online measurement firms comScore and Nielsen//NetRatings have agreed to a meeting on May 16th to discuss their plans with the IAB (Interactive Advertising Bureau) and other groups, following the exchange of open letters last week with IAB CEO Randall Rothenberg. More

IAB Calls for Timetable after NetRatings and comScore Respond

Apr 24 2007

comScore and Nielsen//NetRatings have issued positive responses to the call by the Interactive Advertising Bureau (IAB) for them to submit to a third-party audit; but the Bureau has challenged them to back up their promises by setting and sticking to a scheduled timetable. More

IAB Urges Audit for comScore and NetRatings

Apr 23 2007

US trade association the Interactive Advertising Bureau has sent an open letter to two of the major Internet audience measurement firms, comScore and Nielsen//NetRatings, asking them to submit to a third-party audit of their measurement processes by the MRC. More

Ubiquitous Google is Top Brand

Apr 23 2007

A week of headlines for Google. On Friday the search giant announced first quarter revenue up 63% to $3.66bn, and rocketed to the top of Millward Brown's BRANDZ(TM) index with a worth dwarfing current figures - $66.4bn. Google also made headline deals and gained search share against rivals Yahoo! and Microsoft. More

European Moves for comScore

Apr 10 2007

US Internet ratings provider comScore has moved its European HQ to larger London premises, opened a marketing suite in Paris and announced the latest worldwide rankings from its World Metrix service. More

comScore Heads for the Nasdaq

Apr 3 2007

Internet ratings firm comScore is going public, with an IPO aimed at raising up to $86.25 million. The company filed yesterday in the US with the Securities and Exchange Commission to list on the Nasdaq National Market. More

Google Continues To Build Search Share

Mar 22 2007

Last month's comScore search engine rankings show Google Sites capturing 48.1% of the US search market; up 0.6% from the previous month. The firm gained just 0.2% from December to January. More

comScore Traffic Analysis Moving with Times

Mar 15 2007

Internet audience measurement provider, comScore Media Metrix, has designed a new set of metrics to measure the frequency with which a person views web content. The launch of 'visits' comes as reliance on page view stats declines among Internet properties and advertisers. More

comScore and IRI Launch Panel and Media Tools

Feb 27 2007

Retail analysis giant Information Resources, Inc. (IRI) has partnered with comScore Networks to create an Internet tracking panel, along with support solutions to provide Internet media buying and planning tools for CPG clients. More

Alliance to Benchmark e-Marketing Influence on Patients

Feb 2 2007

Internet information provider comScore Networks has announced that its pharmaceutical division has hooked up with pharma e-marketing specialist Evolution Road, to provide a service benchmarking the effectiveness of e-marketing to patients. More

Partners Pool Online Consumer Understanding

Jan 16 2007

Online audience specialist comScore Networks has agreed a multi-year licensing agreement with behaviorally-targeted online advertising network TACODA®. TACODA CEO, Curt Viebranz says the deal 'integrates two of the largest repositories of knowledge about online consumer behavior'. More

Google Sites Take UK's Top Spot

Nov 27 2006

comScore Networks has revealed that Google web properties edged out those of Microsoft in October to become the most visited in the UK for the first time. EBay, Yahoo! and BBC sites round out the top 5. More

More Festive Cheer for Online Retailers

Nov 23 2006

A number of US polls are forecasting record consumer retail spend in the run-up to Christmas. According to Internet information provider, comScore Networks, $6.35 billion has already been spent online during the first 19 days of November – up 23% on the corresponding days in 2005. More

Online Survey Addiction Skewing Results?

Nov 22 2006

Can results from online panels be trusted? Gian Fulgoni, Chairman of US-based comScore Networks set alarm bells ringing at this year's CASRO Conference with statistics about three-a-day survey respondents; but panel firms say the industry is taking a mature approach to the issue. More

comScore Upgrades Media Planning Tool

Nov 8 2006

Online measurement specialist comScore Networks has launched Plan Metrix, an upgraded version of its media planning tool AiM (Audience insight Measures). comScore says the new tool offers 'improved usability and broader insight into consumer preferences'. More

comScore Chief Joins Yahoo!

Aug 14 2006

Yahoo! has recruited comScore Media Metrix President and CEO Peter Daboll as its new Chief of Insights and Head of Global Market Research. The role involves drawing together all the Internet giant's internal and external data sources. More

comScore Launches Search Marketing Comparisons

Jul 28 2006

Online measurement specialist comScore Media Metrix has launched a new service, Competitive Search Marketing Reports, as part of its qSearch suite of products. The service allows comparison of the effectiveness of online search campaigns with that of competitors. More

comScore Offers Better Picture of Web Search Impact

Jun 7 2006

Online audience measurement firm comScore Networks has launched qSearch Retail(TM), a tool to measure the impact of Web search behaviour on consumer spending online and across retail channels, including in-store, catalog and phone purchases. More

comScore Hires French Sales Manager

May 16 2006

comScore Europe has appointed Delphine Gatignol as Sales Manager for France. She will be based in the London office, but will take responsibility for new business initiatives in France and Belgium, as well as managing day-to-day client relations and supporting existing clients. More

Almost 700 Million on the Net, Says New comScore Service

May 5 2006

comScore Networks has announced the launch of comScore World Metrix, the first true estimate of global online audience size and behaviour based on activity from the company's global online panel. More

comScore Launches Marketing Solutions Group

Apr 19 2006

comScore Europe has announced plans for a Marketing Solutions Group to help European clients improve their online marketing. Piers Stobbs, a native of the UK, will move from the firm's Chicago office to London to head it up. More

Google Consolidates Search Lead

Apr 19 2006

Google gained in year-on-year search market share for the eighth consecutive month and maintained its status as market leader in March with 42.7% of US searches conducted on its sites, according to qSearch analysis from comScore. In the UK, Hitwise stats show Google is far more dominant with 74.8%, nearly ten times its nearest rival MSN. More

IRI and comScore Partner for More Targeted Testing

Mar 1 2006

Information Resources, Inc. (IRI) and comScore Networks have announced they will work together to offer clients improved product and advertising testing. The offer will combine IRI's BehaviorScan(R) in-market testing solution and comScore's advanced MR and targeting capabilities. More

Telecoms, TV and Radio Trends

Mar 1 2006

Ofcom has published a report providing an overview of developments within the UK's telecoms, radio and television industries. Among the highlights, the number of broadband connections has passed ten million, while total TV reach has declined two years running. Other research shows online radio listening growing fast in the US. More

Studies Track Changing Use of Internet

Feb 6 2006

US online radio audiences increased 177% in the last year, according to the first figures from the joint Arbitron and comScore measurement service. Meanwhile, Nielsen//NetRatings says that community web sites such as Friends Reunited and MySpace are now visited by more than half the UK Internet population every month. More

comScore Hires Interactive Ad Expert

Feb 2 2006

comScore Networks has hired Samantha Voisin, formerly of iVillage, as VP in the company's Media and Entertainment Solutions practice, based in Los Angeles. Voisin will be responsible for the company's interactive advertising measurement services. More

comScore Provides Access to Patients

Jan 31 2006

US online behaviour analyst comScore Networks is partnering with marketing company Catalina Health Resource to offer a new research solution for pharmaceutical companies. The new tool, Behavior Activated Research (BAR Rx), is designed to help marketers access consumers who take particular drugs. More

Online Satisfaction Drops Despite Growing Sales

Jan 11 2006

Research from comScore and Performics shows healthy online sales over the holiday season, but studies from ForeSee Results and the Customer Respect Group suggest that e-tailers cannot afford to relax just yet, as customer satisfaction with online retailers is declining. More

Shoppers Flock to Net for Last Minute Buys

Dec 22 2005

Internet shopping measurements on both sides of the Atlantic indicate a happy Christmas season for online retailers. comScore reports a 24% rise in online shopping since last year, while Hitwise UK measured a 14% increase. Both identify a growing trend for last-minute buying. More

Online Xmas Shopping Heats Up

Dec 12 2005

US online spending is 23% higher this holiday season than in 2004, according to comScore Networks' latest figures, which closely match its predictions made in mid-November. Meanwhile, Nielsen//NetRatings reports a 33% rise in online shopping compared with last year - with a staggering 238% growth in books, music and video. More

More Surfers, More Sophistication in Europe and US

Dec 5 2005

The average European Internet user is online five days a week, and spends 10 hours 15 minutes a week online - a 17% increase since last year and 56% longer than in 2003,according to research conducted for the EIAA by SPA and Synovate. The latest from comScore meanwhile shows US surfers making good use of streaming media. More

Yahoo! Man Heads New comScore Euro Unit

Mar 31 2005

comScore Networks has announced the formation of a newly consolidated European business unit, comScore Europe, and the appointment of marketing and media research veteran Bob Ivins to head it up as MD. More

comScore to Work with Catalina

Mar 16 2005

Behavior-based marketing specialist Catalina Marketing Corporation has announced a partnership with comScore Networks to offer clients its Behavior Activated Research® (BAR®) solution. More

SuperBowl Stats

Feb 7 2005

So the Patriots beat the Eagles and established the first 'dynasty' since Dallas in the '90s. Confused? Well most Americans say that the ads or spending time with friends and family are more important than the game itself anyway, according to comScoreQ2's annual look at the off-the-field stats for the SuperBowl. More

ComScore Buys Online Agency

Feb 3 2005

comScore Networks has acquired online custom research provider SurveySite, Inc. Jeff Hohner, President of Toronto-based SurveySite, will be President of the newly branded comScore SurveySite. More

Search Online, Buy Offline

Dec 14 2004

comScore Networks has released the findings of a new study revealing the impact of search engine usage on the buying process for computers and consumer electronics. Among other findings, the study reveals that more than 90% of subsequent purchases are made offline; and that generic product search terms account for more than two thirds of all searches. More

Another Happy Holiday for Online Sales

Nov 11 2004

Europe will outpace the US in online holiday sales this year, with eCommerce during the holiday season in Western Europe up 44% to €13bn, according to forecasts by technology specialist Forrester Research. Forrester forecasts around €10bn ($13bn) for the US, while a separate forecast by comScore Networks says it may top $15bn. More

comScore Buys Q2

Aug 12 2004

comScore Networks has announced the acquisition of custom survey research and consulting firm Q2 Brand Intelligence. The Q2 organization will be integrated into comScore's survey research division which will be known as comScoreQ2. More

Growth of Online Banking in the US

Jun 21 2004

More than 22 million users logged into online banking accounts at the US' top ten banks in the first quarter of 2004, 29% up on Q1 2003, according to comScore Networks. During this same period, usage of online bank bill payment services has grown by 37%. More

New Search Engine Usage Measure

Jun 15 2004

comScore Networks has announced the launch of qSearch Europe, which provides insight into usage of the top search engines and portals, based on actual search queries. The new service adds figures for the UK, France and Germany to the existing measures for Canada and the US, and initial results show an interesting comparison. More

Local and National Performance of US ISPs

Nov 27 2003

comScore Networks has announced an Internet Service Provider (ISP) tracking service which monitors performance at the national and local market levels, and combines data on throughput speed and market share with qualitative attitude and intention data. Initial results illustrate the different speed of the move to broadband - and some contributory factors - in various US localities. More

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