Shopper research specialists PRS (Perception Research Services) and IN VIVO have merged under the new name PRS IN VIVO. Terms were not disclosed. More
London-based customer retail specialist Perception Research Services has launched a new hybrid quant and qual methodology for evaluating e-commerce offerings. More
Shopper research specialist PRS (Perception Research Services) has opened offices in Shanghai and Chicago. More
Shopper research specialist PRS (Perception Research Services) has opened a new office in Rome, Italy, led by Account Manager Roberto Fois and Project Director Gianluca Sacchet. More
US-based packaging research and eye-tracking specialist Perception Research Services International (PRS) has announced a strategic partnership with Latin American firm Provokers, which has offices in Buenos Aires, São Paulo and Mexico City. More
In the UK, consumer specialist Perception Research Services International (PRS) has appointed former Harris Interactive director Alki Manias as Vice President, Account Manager in its London office. More
In the US, consumer specialist Perception Research Services International (PRS) and neuroscience firm EmSense have partnered to offer bio-sensory measures within quant packaging research studies. More
Australian MR firm Colmar Brunton has signed an agreement with Perception Research Services (PRS) in the US, allowing it to use PRS eye-tracking technology with clients across Australia. The technology observes the eye's movement as it scans ads or web sites - objectively measuring what is truly 'eye-catching'. More
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