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Digital analytics specialist Webtrends has launched a big data tool called the Infinity Data Connector, allowing brands to collect and feed visitor-level analytics data from web sites, mobile apps and connected devices into on-premise or cloud-based big data stores. More
US-based digital analytics firm Webtrends has launched a big data platform, Infinity, providing 'actionable customer intelligence' for personalised marketing programs. More
In the US, digital analytics specialist Webtrends has promoted Xavier Le Héricy to the newly created role of Chief Security Officer and Vice President of Security and Privacy, charged with developing a consistent approach to client data protection. More
Online analytics provider Webtrends has lost two senior execs, Bruce Kenny and Eric Butler, having recently shuffled and strengthened its team with three VP level hires and two promotions. More
Online analytics pioneer Webtrends has named former Coremetrics CEO Joe Davis as its latest Chief Executive, just five months after appointing David Mitchell to the role. More
Online analytics pioneer Webtrends has named David Mitchell as Chief Executive Officer, replacing Alex Yoder who has left the company for reasons as yet unclear. More
Digital analytics specialist Webtrends is relocating its headquarters to downtown Portland next February, consolidating its operations onto a single floor in the skyscraper known as 'Big Pink'. More
Online analytics pioneer Webtrends has launched a platform called 'Action Center', through which users can integrate in-session and historical customer data into their marketing systems. More
Online measurement firms Web Analytics Demystified and Webtrends have paired up to promote the latter's digital intelligence solution, Webtrends Streams, across North America. More
Online analytics pioneer Webtrends has launched a digital intelligence solution called 'Webtrends Streams', through which users can gather real-time visitor data across all their digital properties. More
Online analytics pioneer Webtrends has added a feature to its Analytics on Demand digital measurement product, to enable social media marketers to draw insight from Facebook, Twitter and YouTube data. More
Online analytics pioneer Webtrends has launched a free iPad app, Webtrends Today, making analytics and insights easily available to users. More
Online analytics provider Webtrends has announced a Heatmaps service, available as an add-on capability for On Demand customers of its Analytics 10 platform. More
Online analyst Webtrends is investing $7 million to add 50 new employees this year, with a key focus on software engineering skills. More
Site analytics pioneer Webtrends has launched a tool to enable brands to evaluate the effectiveness of their posts on Facebook. More
Webtrends has acquired real-time analytics platform Reinvigorate from investment firm (mt) Media Temple Ventures, in a move which it says will 'round out' its analytics portfolio. Terms of the deal were not disclosed. More
In the US, eCommerce software company ShopIgniter and analytic solutions company Webtrends have announced a partnership to offer what they say is the industry's 'first enterprise-grade social commerce analytics solution.' More
Webtrends has upgraded its Analytics On Demand platform, enhancing its Mobile Analytics and Analytics Insight products, and adding new report measures including single page view visits, entry page visits and bounce rates. More
BlackBerry smartphone manufacturer Research in Motion and web analytics specialist Webtrends have partnered to develop a solution which enables BlackBerry developers to add measurement options to their applications. More
Webtrends and paid search management specialist Marin Software have announced a partnership integrating elements of their technology to provide a new online marketing analysis and optimization package, Webtrends Ads. More
Web analytics firm Webtrends has acquired Transpond, which has developed a platform that enables users to create content and track engagement with it across social and mobile platforms. Terms were not disclosed. More
Analytics pioneer Webtrends has launched a new real-time site customization tool which combines the functionality of its existing targeting tool Webtrends Optimize and its segmentation tool Webtrends Segments. More
Web analytics firm Webtrends has added a new segmentation tool to its 'Visitor Data Mart' product. It will enable marketers to pull data from web sites, social networks and e-mail campaigns, and profile individual customers in near real-time. More
Traffic analysis pioneer Webtrends has enhanced its Webtrends Analytics package with new measurement capabilities for tracking the activities that happen 'inside' Facebook. More
Web analytics firm Webtrends has released a new tool to measure and quantify how customers are engaging with both mobile web sites and mobile applications. More
Call tracking specialist Mongoose Metrics has announced a partnership with Webtrends, to provide a transparent model for measuring the effect of online campaigns in driving phone calls, and subsequent business results. More
Online audience data specialist Webtrends has released a new version of its flagship Analytics package, offering real-time data and alerts which trigger when key web site metrics reach, or fail to reach, pre-set targets. More
Site traffic analysis firm Webtrends has partnered with Internet consultancy InetAsia to launch a new managed web analytics service in Asia Pacific. More
Site traffic analysis firm Webtrends and enterprise analytics specialist Teradata are collaborating to help marketers measure the link between their customers' online and offline behaviour. More
Site traffic analysis firm Webtrends has launched a self-service testing and segmentation tool, which helps marketers identify and publish top-converting web content and perform advanced customer targeting with little or no IT assistance. More
Traffic analysis firm Webtrends has developed a Software as a service (SaaS) version of its analytics solution. New features include the ability to plot site metrics against other company data. More
Site analytics provider WebTrends has agreed to acquire Widemile, which offers multivariate testing and site optimization technologies and services. Terms were not disclosed. More
In the US, customer behavior analytics specialist Quantivo and online analysis firm Webtrends have partnered, to enable the latter's clients to gain insights into the online behaviour of their site visitors. More
Online analysis specialist Webtrends has released a beta version of DM3, which it claims is the first standardised model for determining how effectively organisations measure and utilise the data generated by their online marketing. More
Traffic analysis firm WebTrends has partnered with social media monitoring analysis service Radian6, to help clients marry their onsite customer data with deeper insights into brand conversations and trends in social media. More
Traffic analysis firm WebTrends has announced a partnership with IBM, integrating its collection and analysis of visitor behavior data into the computing giant's WebSphere Portal software and creating a closed-loop content performance management solution. More
Online analytics firm WebTrends has partnered with music, videos and games chain HMV to track user interaction with the retail giant's in-store transactional and information-point kiosks. More
Analytics firm WebTrends Inc. has hired Jascha Kaykas-Wolff as VP of Marketing. Formerly a heavy user of WebTrends, Kaykas-Wolff will now oversee all its marketing, including overall strategy, branding, demand generation, advertising and PR. More
Analytics firm WebTrends has unveiled a new, open-technology framework solution to enable organizations to connect digital marketing and other enterprise data with 'platform-agnostic' solutions. More
Just months after Dan Stickel took up the post of CEO at web analytics firm WebTrends, the firm has announced his resignation. Replacing him, the firm's fourth CEO in a year will be former VP of Sales Alex Yoder, who left the firm 18 months ago citing differences with management – and rejoined in January. More
Web analytics firm WebTrends has enhanced its Analytics 8.5 software, to help multinationals and other large businesses reduce the time and resources needed to generate and share business insights from their web sites across their organizations. More
China's national TV network China Central TV (CCTV) will be using analytics firm WebTrends to generate insight about visitors to its web channels during the 2008 Olympics, and customize content for hundreds of millions of Chinese Internet users throughout the games. More
Web analytics firm WebTrends has partnered with web content management firm SDL Tridion on a product offering marketers the prospect of continuously improving the experience of their web site visitors. More
Web analytics firm WebTrends has upgraded its analytics solution to reduce the time and effort needed to generate Web 2.0 and other business insight. More
In the US, web analytics firm WebTrends has appointed former Google executive Daniel Stickel as its new CEO, replacing Board member Bruce Coleman who took temporary control of the firm following the departure of Greg Drew last October. More
Online analytics firm WebTrends has partnered with email service provider Silverpop to offer quantitative tracking for email campaigns. More
In the US, online analytics firm WebTrends has replaced CEO Greg Drew with board member Bruce Coleman, while three Vice Presidents – Jason Palmer, Tore Steen and Hamid Bahadori – have also left the company. More
Three US-based online marketing firms – SEMDirector, DoubleClick and WebTrends - have joined forces to offer a 'global dashboard' for search marketers in large firms to analyse their search strategies. More
Web analytics firm WebTrends has upgraded its Marketing Lab2 product, with additional options aimed at helping clients optimise site performance, build customer engagement and drive more effective and targeted marketing. More
Online analytics firm WebTrends is buying Stockholm-based web analytics services firm Webcontrol in a move which the firm says will help it establish a Nordic hub and centre of excellence. Terms of the deal were not disclosed. More
Online analytics company WebTrends has appointed Tim Kopp as its new CMO, responsible for all the company's marketing and branding. Kopp was previously head of the Worldwide Interactive Marketing Organization at Coca-Cola Company. More
Portland, Oregon-based online analytics company WebTrends has announced the acquisition of a search marketing specialist, ClickShift, giving it an entry into search marketing. More
WebTrends, the web analytics company, has just launched the latest version of WebTrends Marketing Warehouse(TM), helping marketers to link customers' online actions with their offline profiles from demographic, psychographic and geographic data. More
Online audience specialist NetRatings has expanded its patent enforcement program with the filing of lawsuits against four companies, including WebTrends, Inc., alleging infringement of patents it owns or controls. More
Site analytics provider WebTrends Inc. has announced record results for Q2 2006, with bookings growing 30% year-on-year. More
US-based WebTrends Inc. has appointed Bryan LeBlanc as VP and Chief Financial Officer. The hire comes as the company looks to expand from its base of web analytics to the broader category of Marketing Performance Management. More
Another partnership announcement on two well-worn recent DRNO themes, word of mouth (WOM) marketing, and web analytics. WOM marketing specialist Bazaarvoice has announced partnerships with all four of the leading web analytics firms: Coremetrics, Omniture, WebSideStory, and WebTrends. More
US-based WebTrends is partnering with web software specialist Hot Banana, to streamline the process of analysing and optimising Internet content. The new tool combines WebTrends' analysis software with Hot Banana's content management suite to help users improve content in response to analysis. More
Web analytics company WebTrends has appointed business consulting specialist Kory Kimball as VP of client services. Kimball, who has previously worked for Arthur Andersen and Deloitte, will focus on building the company's Business Analyst consulting services, as well as overseeing professional services and technical support. More
US web analyst WebTrends has announced the details of its 2005 Web Analytics Success Tour, a series of free half-day seminars focused on web analytics best practice. The tour is sponsored in part by web analytics consultancy Stratigent. More
Internet analytics firm WebTrends Inc has promoted Nick Sharp to VP and General Manager Europe, Middle East and Africa (EMEA); and has hired Scott Foernsler, formerly of DoubleClick and Siebel, as VP of Worldwide Sales. More
The ClickZ Network, online provider of news and information about interactive marketing, has presented Marketing Excellence Awards to web analysis companies ClickTracks, WebSideStory, and WebTrends in its Research & Analytics categories. More
It's consolidation time in the web analytics business. Two of the eight founder members of the young industry's Association have been sold this week. On Monday, Google announced the acquisition of Urchin Software Corporation and yesterday WebTrends was acquired from NetIQ by Francisco Partners. More
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