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'Watch' Growth Pulls Nielsen through 'Challenging Year'

Feb 10 2017

Nielsen has reported 2 percent growth in fourth quarter revenues to $1,656m, similar to the growth figure for the whole of 2016. Q4 revenue in the Buy consumer purchase behaviour segment fell 1.3% to $868m, while Watch media research revenue rose 5.8% to $788m. More

MRC Approves Nielsen's Digital in TV Ratings

Feb 8 2017

Nielsen has gained Media Rating Council (MRC) accreditation for its inclusion of digital measurement in its TV ratings solution - known as Digital in TV Ratings. This is the first solution to receive MRC approval for TV audience measurement of programming viewed on desktop or mobile devices. More

Nielsen Launches Benchmark Media Optimizer

Feb 7 2017

Nielsen has launched a tool called the Benchmark Media Optimizer, helping brands to make data-driven media allocation decisions without the requirement for a custom marketing mix study. More

Nielsen in Shopper Personalization Partnership

Feb 6 2017

Nielsen has partnered with shopper marketing platform RichRelevance, to enable retailers to deliver personalized content, product recommendations and search results to consumers - both on their mobile devices and online. More

Nielsen Announces Canadian Drinks 'Firsts'

Feb 3 2017

Nielsen is to conduct the 'first' independent measurement of syndicated retail level off-premise sales data for the beer, wine and spirits categories in the Canadian province of Alberta. This is also the first time Nielsen will to provide spirit measurement data in Canada. More

Scarborough to Expand Local Market Insights across US

Feb 1 2017

In the US, Nielsen has announced plans to expand its in-market consumer insights service Nielsen Scarborough, to local markets nationwide. More

Nielsen Puts Off Total Content Ratings Launch

Jan 30 2017

Nielsen has deferred the full launch of its cross-device audience measure, Total Content Ratings, which was previously scheduled for March 1st. A 'limited' release will now take place on that date, with no firm deadline set for the full roll-out. More

Nielsen to Issue $500m Debt Offering

Jan 27 2017

Nielsen is proposing to issue $500m in senior notes in a private offering, which it will use for 'general corporate purposes', and possibly to fund a proportion of its acquisition of media and entertainment data provider Gracenote. More

NPD Buys Nielsen's US Book Sector Business

Jan 23 2017

Retail information firm The NPD Group has acquired the US portion of Nielsen's information services for the book industry, including US-based BookScan, Books & Consumers, PubEasy and PubNet; plus the three PubTrack services - Digital, Higher Education and Christian. More

Nielsen Sells Canadian Assets to Market Track

Jan 23 2017

Media monitoring firm Market Track has acquired assets of Nielsen Canada's Ad Intelligence Service (AIS), allowing it 'to offer the most comprehensive view of the media landscape to Canadian clients', for purposes of ROI and campaign optimization. Terms were not disclosed. More

Nielsen Digital MD Andrew Feigenson Joins NCS

Jan 20 2017

In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has appointed Nielsen's former MD of Digital Andrew Feigenson as Chief Revenue Officer. More

Nielsen Adds AT&T Set-Top Box Data to TV Ratings

Jan 19 2017

Nielsen has signed a multi-year deal with telecoms giant AT&T to add the latter's anonymized set-top box data to its local and national TV measurement service. More

Nielsen Digital Ad Ratings Extends to New Zealand

Jan 18 2017

Nielsen has extended its Digital Ad Ratings service to New Zealand, to help clients there measure and understand unduplicated reach across computers and mobile devices. The service is now available in more than twenty countries including the US, the UK and Australia. More

Nielsen Sells Claritas to Investors

Jan 6 2017

Asset management firm The Carlyle Group has joined up with former leaders of Nielsen Catalina Solutions to buy consumer segmentation division Claritas from Nielsen, for an undisclosed sum. More

Nielsen Partners with Japan's Video Research

Jan 5 2017

Japanese firm Video Research is partnering with Nielsen to measure digital video viewing and advertising reach, and analyse cross-media ad impact. More

New HR Leader for Nielsen

Jan 4 2017

Nielsen has appointed Nancy Ramsey Phillips as Chief Human Resources Officer, effective next week. She joins from Broadcom Corporation where she was EVP and CHRO; and replaces Mary Liz Finn, who announced her retirement from Nielsen in September. More

Nielsen Buys Audience Insights Firm VisualDNA

Dec 23 2016

Nielsen has acquired London-based consumer insights and analytics company VisualDNA, for an undisclosed sum. More

MRC Withholds Accreditation for December PPM Ratings

Dec 23 2016

The Media Rating Council (MRC) is withholding its accreditation of Nielsen's December 2016 Portable People Meter (PPM) audio measurement reports in 26 US markets, because of a meter connectivity issue. More

Nielsen to Ramp Up PPM Sample Size

Dec 22 2016

From the middle of next year, Nielsen will be increasing the sample size of its radio panel by 10 percent, in 48 Portable People Meter (PPM) markets across the US. More

Nielsen Buys Entertainment Data Firm Gracenote

Dec 20 2016

Nielsen has acquired media and entertainment data provider Gracenote from Tribune Media Company, in a $560m cash deal. More

Limbik Adds Nielsen PRIZM to Video Analytics

Dec 19 2016

New York-based performance analytics company Limbik is to integrate Nielsen's PRIZM classification into its platform, which tracks audience size, composition and attention paid. More

Nielsen Probes How Online Ads Impact In-store Purchasing

Dec 15 2016

In New York, Nielsen has partnered with location-based app and data marketing specialist Foursquare, to help marketers better understand how online ads drive consumers into brick-and-mortar stores. More

Nielsen in Label Insight Alliance

Dec 2 2016

Nielsen has partnered with product data specialist Label Insight to help CPG clients understand the influence of labels that provide data about nutrients and other content, on what consumers buy, what manufacturers make, and how government organizations regulate. More

BARC to License Suppliers for Ratings Consultancy

Nov 30 2016

TV rating body BARC India has issued Requests for Proposals (RFPs) for firms able to provide TV viewing related consultancy services to its subscribers. More

BBC's Hurst Joins Nielsen Sport

Nov 28 2016

Former BBC Sport Digital Development Editor Chris Hurst is joining Nielsen Sports as Head of Digital for the UK. More

Nielsen Debuts Publisher Insights Service

Nov 21 2016

Nielsen has launched an advanced analytics solution called Digital Ad Ratings (DAR) Publisher Insights, to enable digital publishers to analyze the reach and effectiveness of their ad campaign data, and demonstrate the value of their properties and audiences. More

Market Track Taps Nielsen Data for Feature Ad Info

Nov 21 2016

In the US, pricing intelligence specialist Market Track has combined its feature ad data with Nielsen product sales data to form a new product called Feature Sales Advisor (FSA), tracking the success of this kind of promotion. More

Nielsen Launches Shopper Essentials Suite

Nov 10 2016

Nielsen has launched the Shopper Essentials Suite - a web-based data visualization and analysis solution, designed to provide an interactive view of shoppers across retail channels and categories. More

Nielsen Integrates Pathmatics Data in US

Oct 31 2016

In the US, Nielsen is adding data from competitive online ad intelligence firm Pathmatics to its existing digital ad tracking service, to provide clients with views of new media types used and purchase preferences, and help with the targeting of different devices. More

Nielsen Restructuring Costs Drive Down Q3 Profit

Oct 25 2016

Nielsen has reported a 2.5% rise in third quarter revenue to $1.57bn (3.6% on a constant currency basis) compared to Q3 2015. The 'Watch' segment grew rapidly (up 6.7% at constant currency), while restructuring in 'Buy' held back its revenue and drove an 8.3% fall in Nielsen's overall net income to $132m. More

Nielsen to Launch National Television OOH Measure

Oct 24 2016

Nilesen has announced it will use its Portable People Meter (PPM) technology and panelists to measure out-of-home viewing for national television clients, and will provide subscribers with ratings combining this with in-home audiences. More

Nielsen Sports Names Team as Smith Prepares to Leave

Oct 20 2016

In the US, Nielsen Sports has appointed former Repucom execs Danny Townsend and Glenn Lovett as Co-Managing Directors, following its acquisition of the business earlier in the year. In addition, Repucom founder Paul Smith has announced he will leave the business at the end of the year. More

Nielsen Launches 'Connected Partner' CPG Data Program

Oct 20 2016

Nielsen is opening its consumer packaged goods data and insights to third-party analytic companies, through the launch of the Nielsen Connected Partner Program. More

Nielsen and RevTrax Link for Consumer SmartOffers

Oct 18 2016

Nielsen has partnered with digital promotions intelligence company RevTrax, whose SmartOffers solution continuously updates 'offer creative' based on real-time changes in consumer behavior. More

Nielsen Segments 'Intercultural Affinity'

Oct 5 2016

Nielsen has partnered with cross-cultural insights provider EthniFacts to launch a tool called the 'Nielsen Intercultural Affinity Segmentation', designed to help marketers understand how the multicultural landscape is influencing a broader set of consumers across the US. More

BARC India Hires for Digital Audience Measurement Push

Sep 30 2016

In India, TV rating body BARC has appointed former Nielsen exec Jamie Kenney as Business Head, Digital, as part of its plans to launch digital audience measurement in the country. Kenney will be based at the organisation's Mumbai office. More

Nielsen's Local TV Service to Include PPM Panelists

Sep 29 2016

Nielsen is adding Portable People Meter (PPM) panelists to its Local TV service, thereby doubling the sample size. The firm says it will begin introducing PPM measurement for in-home and out-of-home viewing in 2017. More

Nielsen Syndicates Digital Content Ratings Service

Sep 28 2016

A syndicated version of Nielsen's Digital Content Ratings will be available from the end of this month, enabling clients to access daily comparative reporting across desktop and mobile devices in a single solution. More

Leadership Change at Nielsen Book Australia / NZ

Sep 22 2016

In Australia, Nielsen Book General Manager Shaun Symonds has left the company after seventeen years, to seek 'new opportunities', and Julie Winters has been appointed to head up the Australia and New Zealand business. More

Nielsen and Vision Critical in Insight Partnership

Sep 20 2016

Nielsen has partnered with research and technology firm Vision Critical, promising clients the ability to extract additional value from their insight communities and better understand their customers. More

The End for Nielsen's Paper-based TV Diaries

Sep 15 2016

Nielsen has set out plans to introduce all-electronic measurement for local TV ratings across all 210 of the USA's designated market areas (DMAs) by mid-2017 - and to stop using paper-based TV diaries early the following year. More

Nielsen in Deal to Tap Sainsbury's Data

Sep 15 2016

Nielsen has partnered with i2C - the joint venture between Sainsbury's and Nectar card owner Aimia - to combine the latter's shopping data with Nielsen Marketing Cloud's consumer and media data, and provide brands with an omnichannel view of customers. More

Nielsen Launches 'Concept Quick Predict'

Sep 13 2016

Nielsen has launched a product idea testing solution called 'Concept Quick Predict', which it says enables marketers to test innovations up to three times faster than traditional methods. The tool is initially available in the US and most of Europe. More

Nielsen Debuts CPG Space Optimization Tool

Sep 12 2016

In the US, Nielsen has launched an 'Assortment and Space Optimization' (ASO) tool, which merges real-time retailer and market data with space-aware analytics, to ensure each product within a category is allocated the optimal space needed to maximize its performance. More

Nielsen Rolls Out Digital Ad Ratings in Taiwan

Sep 7 2016

Nielsen has announced the Taiwan launch of its Digital Ad Ratings service, which helps clients measure and understand unduplicated reach across computers and mobile devices. More

Nielsen and FMI Link to Understand Digital Shoppers

Aug 17 2016

Nielsen and the Food Marketing Institute (FMI) have formed a partnership, to help retailers and manufacturers better understand the change driven by digital technologies within the food marketplace. More

Appointment: Nielsen Deal Brings Mobile Data to Marketing Cloud

Aug 17 2016

Nielsen has partnered with mobile data and tech company Bridge Marketing, to add thousands of unique mobile audience segments and more than 400 million mobile device IDs to its Marketing Cloud. More

Launch for Nielsen's Social Media Ratings

Aug 3 2016

Nielsen has launched its Social Content Ratings service, announced in January as a replacement for Twitter TV Ratings, and providing a measure of program-related social media activity across both Facebook and Twitter. More

Nielsen Revenues Up 4.5 Percent in Q2

Jul 26 2016

Nielsen has reported a 2.4% increase in second quarter revenues to $1.596bn, with both its Buy and Watch businesses providing a 'solid performance'. On a constant currency basis, revenues were up 4.5%. More

Nielsen Book Opens ISBN Store

Jul 26 2016

In the UK and Ireland, publishing data analyst Nielsen Book is launching an online site called the 'ISBN Store', where publishers and self-published authors can purchase ISBNs (International Standard Book Numbers) and related services. More

Repucom Rebranded as Nielsen Sports

Jul 25 2016

Recently-acquired Repucom has rebranded as Nielsen Sports. Leaders and staff will remain in place, the firm says, working from the same location. More

OzTAM Extends Nielsen Contract, Grows TAM Panels

Jul 20 2016

Australian TV audience measurement (TAM) body OzTAM has extended Nielsen's contract to supply TAM services in the country's five mainland capital cities and nationally for subscription TV (STV); and is also increasing the number of homes in its TAM panels by 50 per cent. More

Nielsen Adds Third-Party Viewability to Ad Ratings

Jul 20 2016

Nielsen is integrating viewability measurement from multiple providers such as DoubleVerify, Integrated Ad Science, and Moat, to its Digital Ad Ratings service. More

Nielsen Location and Site Solutions Sold to EA

Jul 7 2016

Nielsen has sold assets relating to its US-based location and site products and services to marketing services and data analytics firm Environics Analytics (EA). Terms of the deal were not disclosed. More

Nielsen firm Brandbank Expands Stateside

Jun 30 2016

Nielsen firm Brandbank has launched in the US, where it will provide CPG and retail clients with product and brand image content via digital means. More

New Chapter for Nielsen Book's Skinner

Jun 27 2016

Nielsen Book has announced that Sales Director Simon Skinner is to leave the business this week following structural changes in its Discovery & Commerce Solutions business. More

Nielsen Integrates Key Panel Data to Enhance N-Score

Jun 22 2016

Nielsen has enhanced its N-Score celebrity influence tracking tool, adding a 'Fan Affinity' score which it says will provide a 360 degree view of the media consumption and purchasing habits of fans. More

Nielsen Completes Repucom Buy

Jun 21 2016

Nielsen has completed the acquisition of sports measurement and intelligence provider Repucom, whose sponsorship data will be combined with the new parent's buyer intent and purchase data to provide clients with deeper understanding of the sports industry. More

Nielsen Marketing Cloud Rolls Over Europe

Jun 20 2016

Nielsen has launched its Marketing Cloud in Europe. The platform, which combines analytics, data management, planning and marketing activation, will be available immediately in the UK and France, to be joined soon by Germany, Italy and Spain. More

Nielsen BASES Forecasting Model Complete MASB Audit

Jun 17 2016

US-based cross-industry forum the Marketing Accountability Standards Board (MASB) has assessed Nielsen's BASES innovation sales forecasting model through its Marketing Metrics Audit Protocol - the first such model to go through the audit. More

Nielsen Catalina Launches CPG Benchmarks

Jun 15 2016

In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has released what it describes as the 'first ever' consumer packaged goods (CPG) industry benchmarks for return on advertising spend (ROAS) and sales productivity metrics across media type. More

New Nielsen Video Ad Tool Combines Neuroscience Methods

Jun 14 2016

In the US, Nielsen Consumer Neuroscience has launched a suite of tools called Video Ad Explorer, which uses a variety of neuroscience technologies to predict in-market consumer sales and behavior. More

ABC and Nielsen Launch Indian Digital Measure

Jun 7 2016

In India, newspaper and magazine circulation measurement body the Audit Bureau of Circulations (ABC) has partnered with Nielsen to launch a solution for accredited digital measurement. More

Nielsen to Buy Repucom?

May 13 2016

According to German-language sports industry news site SPONSORS, Nielsen is planning to buy sports broadcast measurement specialist Repucom for more than $100m. More

Nielsen Launches Mobile Game Tracking

May 13 2016

Nielsen has launched an online measurement platform called Mobile Game Tracking (MGT), to provide data and insight into the performance and consumer sentiment surrounding mobile game titles. More

UCI Deal Gives Momentum to Nielsen's 'Digital in TV'

May 3 2016

Hispanic multimedia company Univision Communications Inc. (UCI) has signed an agreement for Nielsen's National and Local 'Digital in TV Ratings' services, part of its Total Audience initiative. More

Nielsen Unveils Ambitious 'Total' Data Solution

Apr 27 2016

Nielsen has launched a new service, the Total Channel Solution, promising its clients the ability to 'unify' all their data sets - proprietary and third party, across multiple platforms - and get 'a full picture view of all factors affecting their business '. More

New Nielsen Partner Profitero Hires Leader

Apr 27 2016

eCommerce analytics company and new Nielsen partner Profitero has appointed Daniel King in the new role of President and COO. More

comScore, Nielsen and Integral to Verify Facebook Ads

Apr 25 2016

Facebook has three new partners verifying metrics on viewings of its photo and video ads: comScore, Nielsen and Integral Ad Science. The firms will start verifying ad viewability and attention metrics 'in the next few months'. More

Videology Strengthens Nielsen Links

Apr 25 2016

TV and online ad targeting specialist Videology has extended its relationship with Nielsen to include audience segments from the latter's eXelate subsidiary, allowing better cross-screen segmentation. More

Nielsen Reports 'Solid' Q1 Performance

Apr 20 2016

Nielsen has reported a 2.0% rise in first quarter revenue to $1,487m, equivalent to growth of 5.2% on a constant currency basis. Growth reflects what it describes as 'solid performance' in both its Buy and Watch businesses. More

Nielsen and Profitero Link Shelf Analytics, Sales Data

Apr 15 2016

Nielsen and eCommerce analytics company Profitero have partnered to incorporate the latter's Digital Shelf 360 suite into the former's eCommerce offering, allowing FMCG manufacturers to correlate digital shelf analytics with actual sales data. More

Nielsen Debuts Targeting and Analysis Platform

Apr 12 2016

Nielsen has launched its own 'Marketing Cloud', allowing clients to deliver targeted promotional and engagement initiatives to their customers across multiple platforms. More

Firms Track In-Store Impact of Influencer Campaigns

Apr 8 2016

In the US, TapInfluence and Nielsen Catalina Solutions (NCS) have announced they are working together to help CPG brands measure the in-store sales impact of their influencer marketing campaigns. More

DISH STB Data First to Be Added to Nielsen Panel

Apr 4 2016

Nielsen has signed a multi-year agreement with cable and satellite television group DISH Network, to add the latter's aggregated set-top-box (STB) data to its National and Local TV ratings service. Nielsen says this is the first nationwide dataset to be calibrated with its panel. More

IAB and Nielsen Launch 'Total' Digital Ratings Tool

Mar 31 2016

IAB Australia and Nielsen have launched 'Digital Ratings (Monthly)', a new service promising to measure the country's total digital audience unduplicated across PC, smartphone and tablet, for both web browsers and apps. More

Nielsen to Release TV Connected Device Data

Mar 23 2016

Nielsen has announced that from April 25th it will make available brand-level TV connected device data for streaming video devices and game consoles. The firm will also add information from enabled smart TVs. More

Nielsen to Expand Digital Ad Ratings Reach

Mar 23 2016

Nielsen is planning to expand Digital Ad Ratings to eight new markets globally by the end of 2016, adding to seventeen countries where it is already available. More

Debut for Nielsen Digital Audio Ratings

Mar 18 2016

Nielsen has launched a new solution to measure over-the-air radio listening, across mobile apps and web players, regardless of the device used. Results will be comparable with the firm's other media currencies as part of its Total Audience initiative. More

Cross-Platform Launch for Nielsen Catalina and Time

Mar 16 2016

Shopper insights specialist Nielsen Catalina Solutions (NCS) and media giant Time Inc. have teamed up to launch a cross-platform ad measurement tool, tracking the quantifiable in-store sales impact of campaigns across print, digital and TV. More

GfK and Nielsen in Brazilian Cross-Media Alliance

Mar 15 2016

GfK and Nielsen are in discussions to develop a set of services for advertisers, agencies and media groups, possibly for launch later this year. The firms say the initiative will kick-off with the design of Brazil's 'first' cross-media measurement for ad campaigns. More

Nielsen Buys Mumbai-based Mobile Firm Informate

Mar 11 2016

Nielsen has acquired Mumbai, India-based mobile usage measurement specialist Informate Mobile Intelligence, previously part of the Cross-Tab Group of companies. Terms of the deal were not disclosed. More

Raj TV 'Bribed' Panel Members, Says BARC

Mar 11 2016

Indian TV audience rating body BARC (The Broadcasters Audience Research Council) has issued satellite TV firm Raj Television Network with a legal notice for allegedly bribing BARC panel home members, according to a report in the Times of India. More

Nielsen Acquires Marketing Modelling Specialist Pointlogic

Mar 3 2016

Nielsen has acquired marketing modelling specialist Pointlogic, whose software is used by the media planning functions of agencies, media owners, and advertisers. Terms of the deal were not disclosed. More

New Product Leadership Role for Nielsen's Clarken

Mar 1 2016

Nielsen has promoted Megan Clarken to the newly created role of President of Product Leadership, leading its Marketing Effectiveness practice and Watch media research products. More

Nielsen Expanding eCommerce Measures to US

Feb 24 2016

Nielsen is expanding its eCommerce measurement solution to the US market, to serve the needs of both retailers and manufacturers. The solution will be integrated into Nielsen's current measurement services and will be available to US clients later this year. More

BARC Debuts Mobile App for Viewership Data Access

Feb 19 2016

In India, TV rating body BARC has launched a mobile app, which will provide access to channel/programme viewership data by genres. More

Real Revenue Rise for Nielsen

Feb 11 2016

Nielsen has reported constant currency revenue rises of 5.6% for the fourth quarter of 2015 and 5.0% for the year as a whole. Reported revenue dipped 0.6% in Q4 to $1.624bn, and 1.8% for the full year to $6.172bn. More

ESOMAR and Partners Launch Public Information Service

Jan 29 2016

Research industry body ESOMAR has teamed up with Kantar, comScore, GfK and Nielsen to launch an initiative called 'Research Choices', which aims to help the general public understand how their data is used for audience measurement research. More

Matt O'Grady Becomes CEO of Nielsen Catalina

Jan 28 2016

In New York, Nielsen has promoted Matt O'Grady to the position of Chief Executive Officer of its shopper insights specialist Nielsen Catalina Solutions (NCS). More

Nielsen CGA Rolls Out US Alcohol Sector Brand Index

Jan 22 2016

Drinks sector joint venture Nielsen CGA has launched an on-premise measurement service for US alcohol beverage clients, called Brand Index. The service is already available to European clients. More

Nielsen Adds Facebook Chats to Twitter TV Ratings

Jan 20 2016

Nielsen is expanding its Twitter TV Ratings to include Facebook conversations, and has renamed the service 'Social Content Ratings'. The firm says it also plans to integrate Instagram at a later date. More

New Nielsen Practice Expands CEM Partnership

Jan 18 2016

In Europe, Nielsen has launched a Customer Experience practice, building on its alliance with CEM software firm ResponseTek and centred around the Nielsen Listening Platform, a real-time customer feedback platform the two announced a year ago. More

Nielsen Promotes for Top Diversity Role

Jan 15 2016

Nielsen has promoted Angela Talton to the role of Chief Diversity Officer, reporting to CEO Mitch Barns. She succeeds Dr D Sangeeta who moves into the new role of Global Client Operations Leader, overseeing all regional and client-related operations and deployment. More

Nielsen Drops Paper Diaries in 31 Markets

Jan 8 2016

Nielsen has stopped using paper diaries to collect demographic data in 31 mid-size US TV markets, replacing them with its new 'Viewer Assignment' method and in consequence losing MRC accreditation for this part of the data. More

Nielsen Sells VideoScan Service to NPD

Jan 7 2016

Nielsen has sold its VideoScan home video market point-of-sale retail tracking service to The NPD Group. Terms of the deal were not disclosed. More

Environics Buys Nielsen Spectra Assets in Canada

Jan 6 2016

Marketing services and data firm Environics Analytics (EA) has acquired certain assets from Nielsen Canada, allowing it to integrate the latter's Spectra consumer segmentation and targeting services. Terms of the deal have not been disclosed. More

Attwood Replaces Calhoun in Nielsen Chair

Jan 4 2016

Nielsen has appointed James A. Attwood, Jr. as non-executive Chairman of its Board of Directors, effective January 1st and succeeding David L. Calhoun. More

Nielsen and BARTRENDr Launch 'Bar Moments'

Dec 18 2015

Nielsen has partnered with alcohol industry analytics specialist BARTRENDr to launch a real-time mobile insights tool called Nielsen Bar Moments, which will analyse conversations taking place among alcohol consumers at bars and social gatherings in real-time. More

Nielsen Promotes Hasker to Global President and COO

Dec 16 2015

In New York, Nielsen is promoting Steve Hasker to the position of Global President and Chief Operating Officer from January 1st. He takes over the COO role from Brian West, who announced his resignation last month. More

BARC India Issues Cross-Platform Request for Information

Dec 8 2015

TV audience rating body BARC India has issued a global request for information (RFI), as it prepares to expand its measurement offering across all digital platforms. More

CentraForce Adds Nielsen and Kantar Patient Data

Nov 24 2015

In the US, healthcare data provider CentraForce Health has partnered with Nielsen Scarborough and Kantar Media to add further patient-centric insights to its health intelligence platform. More

Nielsen Partners for China Mobile Device Tracker

Nov 23 2015

Nielsen has announced the official launch in China of a service tracking brand and model share for smart devices. Nielsen Device Share (NDS) is compiled in collaboration with independent Chinese big data service platform TalkingData. More

BARB Tests Kantar and Nielsen Approaches for Dovetail

Nov 12 2015

UK TV audience research body BARB has agreed 'fusion projects' with Kantar Media and Nielsen for its Project Dovetail initiative, which will combine panel data with census data for TV viewing through all computer devices. More

eXelate Partners for Mobile Segmentation Data

Nov 3 2015

In the US, Nielsen-owned audience targeting specialist eXelate is working with mobile app and device data provider PushSpring, gaining access to mobile audience segments based on life stage, interest, activity and intent. More

Brian West Leaving Nielsen

Nov 2 2015

Chief Operating Officer Brian J. West has resigned from Nielsen, effective at the end of the year when his responsibilities 'will be divided among existing company executives'. More

Nielsen Initiates TV Ratings Revamp

Oct 28 2015

Nielsen is setting up industry discussions to initiate changes to its C3 and C7 television ratings, coinciding with the impending roll-out of its Total Audience Measurement tool. More

Nielsen Extends Watermarks to Second Screen

Oct 28 2015

Nielsen is working with secure identity solutions firm Digimarc to make its digital watermarks available to clients for use in applications 'beyond audience measurement' - and specifically across second screens. More

GfK Nielsen Partnership Heralds New Chapter

Oct 26 2015

Nielsen and GfK have announced a partnership for future co-operation within the book sector, with the aim of helping clients identify multinational trends and giving them more detail on market developments. More

Nielsen Revenues Up 5.0% in Third Quarter

Oct 21 2015

Nielsen has reported a 5.0% constant currency increase in third quarter revenue to $1.53bn on a basis, and adjusted EBITDA up 6.9% to $479m on the same basis. More

Italian TV Ratings Suspended after Panellist ID Error

Oct 19 2015

Italian TV audience measurement body Auditel has suspended publication of viewing figures after the identities of families on its panel were accidentally disclosed, reportedly as a result of human error in a mail sent by supplier company Nielsen. More

TAM and IMRB Launch TeleWeb Cross-Media Measure

Oct 15 2015

In India, Nielsen / Kantar joint venture TAM Media Research and WPP agency IMRB International have jointly launched a cross-media consumption data service called TeleWeb Audience Measurement, covering TV and online platforms. More

Nielsen Expands Mobile Measure

Oct 12 2015

Nielsen has added mobile campaign measurement to its Digital Ad Ratings service in five more countries - Australia, France, Germany, Italy and the UK - and will add Brazil by the end of the year. More

Nielsen Launches 'Homescan Consumer Moments'

Oct 1 2015

In the US, Nielsen has launched a service called 'Homescan Consumer Moments', which uses mobile app technology to research consumers' eating and drinking habits. More

BARC Hires Nielsen for 'Largest' TV Study

Sep 29 2015

In India, TV rating body BARC has commissioned Nielsen to conduct what it is describing as the country's largest universe estimation study on television ownership and viewing habits. More

Nielsen and Integral Introduce Viewability by Demographic

Sep 25 2015

Nielsen and ad intelligence specialist Integral Ad Science have expanded their relationship to offer viewability measurement by age and gender demographics within the former's digital ad measurement solution, Nielsen Digital Ad Ratings. More

Nielsen and Culturati Launch Hispanic Segmentation

Sep 4 2015

Nielsen and multicultural consumer MR specialist Culturati have partnered to launch a new segmentation model, to help clients market to the Hispanic demographic in-store and elsewhere. More

BARC and TAM Join Forces for Indian TV Currency

Aug 27 2015

TV audience rating body BARC India has confirmed that it has partnered with Nielsen/Kantar joint venture TAM India, to form a new meter management company. According to a statement issued by BARC, ratings data produced by the new firm will be the sole trading currency for the country. More

Nielsen and comScore in Google Deals

Aug 12 2015

A busy two weeks for Google: alongside the high profile announcement of a new CEO and the creation of a parent company, Alphabet, the search and advertising giant has signed new metrics deals with comScore and Nielsen, and registered a new ad viewability patent. More

Nielsen Revenue Continues Real-Terms Rise

Jul 29 2015

Nielsen has reported second quarter revenues of $1,559m, down 2.2% in dollars but up 4.8% on a constant currency basis, compared with the second quarter of 2014. More

BARB to Deliver Beta TV Player Report

Jul 24 2015

UK audience research body BARB has announced that the beta version of its TV Player Report will be released in September, to provide official figures on the level of viewing of on-demand and live-streamed content through online TV Player apps. More

'Job Losses' at Nielsen's NRG

Jul 17 2015

Around a dozen middle-ranking execs have been laid off in the Los Angeles office of Nielsen's movie tracking division NRG this week, according to unconfirmed reports. More

Nielsen Hires Legal Chief

Jul 15 2015

The Nielsen Company has appointed Eric Dale, formerly a Partner at Robinson & Cole LLP, as its new Chief Legal Officer, effective August 1st. More

Asian / LatAm Expansion for Nielsen's Digital Ad Ratings

Jul 14 2015

Nielsen has rolled its flagship online campaign measurement solution Digital Ad Ratings out to three more Asian markets and will add another three, plus Mexico, in the coming months. More

Nielsen and atVenu in Music Venue Sales Reporting Deal

Jul 10 2015

Nielsen has partnered with atVenu, a tool that helps musicians track and report sales via mobile and online while on tour. The deal will enable artists to report their venue sales through Nielsen's music reporting tools. More

New Nielsen Tools Target Smaller Businesses

Jun 26 2015

Nielsen is to launch two new analytical services within its Buy consumer purchase data unit: Marketing ROI Snapshot and Revenue Management & Optimization (RMO). The company says the tools will help mid-sized businesses with marketing and sales effectiveness. More

Nielsen Premieres Preferred Partner Scheme

Jun 26 2015

Nielsen has this week launched a new Preferred Platform Partner Program for ad technology companies who integrate its measurement standards into their systems. The nine initial members including many of the leading companies in the sector. More

Nielsen Debuts Eye Tracking Tool for Package Tests

Jun 23 2015

Nielsen has launched a solution called the Design Navigator, which uses eye tracking technology to help marketers improve the effectiveness of package design. More

Nielsen 'Explores Sale' of Movie Tracking Division

Jun 22 2015

Nielsen has appointed banker Jordan Edmiston to investigate a possible sale of the movie tracking arm of its film and home entertainment firm NRG, according to news site Deadline Hollywood. More

Nielsen Catalina Rolls Out New Segmentation Approach

Jun 22 2015

In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has introduced a new approach to audience segmentation which uses purchase data to identify the most likely buyers of a CPG product, and target advertising to maximise sales. More

Nielsen Hires Global CTO

Jun 16 2015

Technology veteran James Powell is to join Nielsen as Global Chief Technology Officer, from July 6th, from Thomson Reuters where he is EVP and CTO. More

Another Share Sale for Nielsen

Jun 11 2015

Nielsen has announced a further secondary share offering by its Valcon holding company, aiming to raise in the region of $400m. More

Name Change for Czech Media Researcher

Jun 1 2015

Czech audience research agency Mediaresearch has changed its name to Nielsen Admosphere, reflecting its majority ownership as well as its origins. More

Tencent Deal Launches Nielsen Ad Measure in China

May 29 2015

Nielsen has announced the launch of its cross-device campaign measure Digital Ad Ratings in China, in collaboration with online gaming behemoth Tencent; and says six more markets will follow later this year. More

Nielsen Promotes Johnson for AsiaPac Reach Role

May 29 2015

Nielsen has appointed Craig Johnson to head up its Reach portfolio in Southeast Asia, North Asia and the Pacific, including television and radio audience measurement, and Consumer & Media View and advertising measurement. More

Nielsen Buys Neuromarketing Firm Innerscope

May 27 2015

Nielsen has acquired neuromarketing firm Innerscope Research, which it will merge with its brain specialist company NeuroFocus under the Nielsen Consumer Neuroscience brand name. Terms of the deal were not disclosed. More

Nielsen Introduces Multi-Touch Attribution Solution

May 14 2015

Nielsen has launched a measurement solution called Multi-Touch Attribution (MTA), to help marketers gauge ROI across screens (mobile, set-top boxes, OTT devices), systems (CRM and POS platforms), and channels (paid media, search, social media and e-mail). More

Nielsen to Bid for dunnhumby?

May 11 2015

According to a report in the Sunday Times, Nielsen is preparing to make a bid for Tesco-owned consumer data giant dunnhumby, which has been valued at up to £2 billion. More

Nielsen Opens Up Harris Poll Data

May 7 2015

Nielsen has made available content from more than 3,000 Harris Polls dating back to the early 1970s, through a new interactive web site aimed at media execs, researchers, pollsters and academics. More

'Momentous Day' as Indian Audience Measure Launches

May 5 2015

Indian TV audience measurement body BARC has launched its measurement service, and rolled out the first set of results. More

Next Billion Dollar Share Sale for Nielsen

Apr 27 2015

Nielsen has announced the sale of another 20-23m of its shares with another underwritten secondary offering. Shares were trading last week above $46 - a considerable rise since the last offer, in December. More

Nielsen and Alibaba launch 'New Offer Advisor'

Apr 24 2015

Nielsen has teamed up with Chinese eCommerce company Alibaba to launch a solution called 'New Offer Advisor', to help online retailers analyse their eCommerce performance, identify areas of market potential, and drive product innovation. More

Strong Dollar Hides Nielsen Revenue Growth; Profits Up

Apr 22 2015

Nielsen has reported a 2.1% drop in first quarter 2015 revenue to $1.46 billion, caused by the impact of foreign exchange - at constant currency, revenue was up 4.4%. Profits rose 8.6% to $63m from $58m in Q1 2014. More

Firms Link for US, UK and Chinese Book Market Insights

Apr 15 2015

Nielsen Book has announced a partnership with Chinese retail tracking service Openbook. The deal promises clients in the English language book markets in the US and UK a better understanding of the market in China, and vice versa. More

Nielsen Hires Product Marketing Strategist

Apr 14 2015

In New York, Nielsen has appointed former Salesforce exec Harish Peri as Senior Vice President of Product Marketing, across its Ratings and Planning products. More

Nielsen OCR Renamed 'Digital Ad Ratings'

Apr 2 2015

Nielsen has changed the name of its digital measurement tool Online Campaign Ratings to 'Nielsen Digital Ad Ratings', which it says better describes its total digital view, inclusive of mobile. The tool's user interface has also been upgraded. More

BARC Names Tech Advisor as it Prepares for Launch

Mar 31 2015

In India, broadcast audience measurement body BARC has appointed Dr Sumit Chowdhury as Technical Advisor, as it prepares for the launch its new audience measurement system next month. More

In-Store Analytics Alliance for Nielsen

Mar 30 2015

Nielsen has announced a strategic alliance with RetailNext, which provides in-store analytics for bricks-and-mortar retailers. Nielsen becomes RetailNext's preferred channel for its service, which uses cameras and mobile tech to track shopper activities. More

LatAm Supply Chain Partnership for Nielsen

Mar 27 2015

Software and services provider NeoGrid has partnered with Nielsen to launch two new products for the Latin American supply chain market. More

Nielsen Partners for Marketing Simulation Offer

Mar 17 2015

Nielsen has announced a deal with marketing technology firm Concentric which will provide its clients with a new system for brand and media planning. More

Nielsen Buys Audience Targeting Firm eXelate

Mar 4 2015

Nielsen has acquired New York-based audience targeting specialist eXelate, for an undisclosed sum. More

Nielsen Sells More Shares

Mar 2 2015

Nielsen has announced a further sale of shares - around $360m worth of its common stock - in a secondary offering. More

Nielsen Plans Domicile Relocation to UK

Feb 27 2015

Nielsen is planning to move its legal domicile from the Netherlands to the UK in the third quarter of the year, in a bid to attract a broader group of investors from around the world. This change is not expected to significantly alter the firm's worldwide corporate tax rate. More

Nielsen Reports Flat 4th Quarter

Feb 12 2015

Nielsen has reported Q4 revenue up 1.4% to $1.6 billion. Excluding the impact of the Arbitron and Harris Interactive acquisitions, the increase was just 0.1%. However the firm notes that this was its 34th consecutive quarter of revenue growth. More

Former Nielsen Employee Sues for Text Harassment

Feb 11 2015

Former Nielsen employee Thomas Sook is suing the company for sending him 'at least 2,500' text messages since he left the company four years ago. More

Nielsen to Open 'Asia Innovation Centre'

Feb 4 2015

In Singapore, Nielsen is investing an initial sum of $SG 14m over the next five years in the launch of an 'Asia Innovation Centre', to encourage the development of new research and measurement techniques for organisations operating across the continent. More

Nielsen and ResponseTek Launch New CEM Platform

Jan 28 2015

Nielsen has partnered with customer experience management (CEM) software provider ResponseTek to create a solution called the Nielsen Listening Platform, which measures and analyses customer feedback as it happens. More

Former Unilever COO Joins Nielsen NV Board

Jan 26 2015

Retired Unilever exec Harish Manwani has been elected as a member of the Board of Directors of Nielsen, N.V. Manwani, who joined Hindustan Unilever (HUL) in 1976, rose to the position of COO, which he held until last month. More

Nielsen Buys Digital Content Specialist Brandbank

Jan 22 2015

Nielsen has announced the acquisition of Brandbank, which collects, manages and distributes FMCG product and brand image content, via digital means, for retail syndication across in-store, print promotional and e-commerce platforms. More

Nielsen and INTAGE Form Joint Venture in Japan

Jan 21 2015

Nielsen and Japanese researcher INTAGE are forming a joint venture company called Nielsen-INTAGE DigtalMetrics, to develop cross-platform ad effectiveness solutions. The new firm will be officially launched on 1st April. More

Nielsen Audio and Saga Settle Copyright Case

Jan 9 2015

Nielsen Audio has reached an agreement with broadcast company Saga Communications and its affiliate Lakefront Communications over a copyright infringement action brought by Arbitron. More

Enoch Replaces McDonough as Nielsen Audience SVP

Jan 9 2015

Former ESPN media researcher Glenn Enoch has joined Nielsen as Senior Vice President of Audience Insights in New York, replacing Pat McDonough who retired at the end of last year. More

Nielsen to Raise $870m Plus with Secondary Stock Offering

Dec 12 2014

Nielsen has announced the forthcoming sale of 20m shares of its common stock, priced recently at $43.77 per share. More

Moat Integrates Nielsen Metrics with Viewability

Dec 11 2014

Viewability measurement specialist Moat has partnered with Nielsen, to offer the latter's campaign measurement capabilities to its brand advertiser and publisher clients. More

MediaMath Launches Nielsen OCR Data App

Dec 4 2014

US-based digital media buying platform MediaMath has launched a new app, giving marketers access to Nielsen's Online Campaign Ratings (OCR) data. More

Nielsen Adds Netflix to Ratings Coverage

Nov 21 2014

Nielsen has announced it will begin tracking viewing for Netflix next month, plugging a gap in its coverage created by the streaming video service's unwillingness to provide ratings information. Streaming on mobile devices will not for the time being be included. More

Nielsen Gets Full Marks for Equality Approach

Nov 20 2014

In the US, Nielsen has secured a perfect score of 100% on the 2015 Corporate Equality Index (CEI), which provides a national benchmark survey of corporate policies and practices relating to LGBT workplace equality. More

Yahoo! Buys BrightRoll for $640m

Nov 12 2014

Yahoo! has acquired video ad firm BrightRoll, which measures billions of video impressions each month using a reporting suite featuring tools from comScore, Nielsen, Vizu and InsightExpress. The deal was valued at around $640m in cash. More

Nielsen Trials Out-of-Home TV Viewing Measure

Nov 7 2014

Nielsen has been testing a new service which will add previously unmeasured out-of-home (OoH) TV viewing to its ratings. More

Nielsen Buys Concept Testing Specialist Affinnova

Oct 31 2014

Nielsen has acquired concept testing and forecasting software specialist Affinnova, and will integrate the latter's team into its Innovation Practice division. Terms of the deal were not disclosed. More

Nielsen Reports Q3 Revenue Rise, Profit Dip

Oct 23 2014

Nielsen has reported third quarter revenue of $1.57 bn, a 13.3% increase year-on-year but reduced to 2.5% once the effects of acquiring Harris and Arbitron are removed. Similarly, profits fell nearly 30% - to $91m - but adjusted EBITDA was up 19.8% to $477m. More

Nielsen Wins Australian IAB Tender

Oct 13 2014

Following a long tender process, online ad association IAB Australia has chosen Nielsen as sole supplier of digital audience measurement services in the country, for three years from January 1st 2015. More

Class Action Targets Arbitron / Nielsen Robocalls

Sep 26 2014

A suit filed in the U.S. District Court of Northern California claims that Arbitron - now Nielsen Audio - made calls and left messages for consumers, contrary to the Telephone Consumer Protection Act (TCPA). More

Nielsen Buys Indian Economic Modelling Firm Indicus

Sep 23 2014

In India, Nielsen has acquired analytics, economic modelling and forecasting services firm Indicus Analytics. Terms of the deal were not disclosed. More

Nielsen Social Set for Launch in Mexico

Sep 23 2014

Nielsen has announced plans to launch its Nielsen Social solutions - including Twitter TV Ratings - in Mexico in the first half of 2015. More

Pat McDonough to Leave Nielsen after 44 Years

Sep 19 2014

Media researcher Pat McDonough is to retire from Nielsen at the end of 2014, after 44 years with the company. More

Nielsen Hires Privacy Specialist

Sep 11 2014

In New York, Nielsen has hired former Accenture exec Benjamin Hayes as Chief Privacy Officer, overseeing its global privacy program. More

Nielsen and GfK Make IAB Australia Shortlist

Sep 4 2014

Nielsen and GfK have made it to the final round of IAB Australia's tender to measure online audiences across the country for the next three years. More

Nielsen Catalina and FourthWall in STB Data Deal

Aug 20 2014

Shopper insights specialists Nielsen Catalina Solutions (NCS) is combining its data on what consumers watch and buy, with set-top-box (STB) data from FourthWall Media, in order to extend its single-source panel for CPG marketers. More

Nielsen Promotes Hasker to Oversee Media Business

Aug 20 2014

Nielsen has promoted Steve Hasker to the role of Global President, overseeing its business across the media sector, in addition to leading its product portfolio across both Watch and Buy segments. More

Nielsen Promotes Lewis to Lead Global FMCG Business

Aug 19 2014

Nielsen has promoted John Lewis to the role of Global President, in charge of its worldwide business in the FMCG vertical. Company veteran Karen Fichuk replaces him as President, North America. More

Nielsen Veteran Tom Markert Joins Research Now

Aug 19 2014

Digital data collection specialist Research Now has appointed Nielsen veteran Tom Markert as EVP of Sales and Business Development for the Americas. More

Nielsen Reports Good Quarter after Buys

Jul 29 2014

Nielsen has reported a 15% increase in second quarter 2014 revenue to $1.59bn - excluding acquisitions the figure was still a very respectable 4.4%. Q2 profit fell to $76m from $426m due to fees for re-financing long-term debt, but Adjusted EBITDA was up 16.2% to $460m. More

Nielsen Catalina Plans Expansion in Cincinnati

Jul 28 2014

In the US, shopper insight specialist Nielsen Catalina is planning to hire new sales people, analysts and consultants at its Vine Street headquarters in Cincinnati. More

Nielsen Expands Coverage to Bolivia and Paraguay

Jul 24 2014

Nielsen has expanded its coverage to two new countries, Bolivia and Paraguay, and now has operations in nineteen Latin American states. More

TAM Media Launches Mobile App for Indian TV Data

Jul 23 2014

In India, Nielsen/Kantar joint venture TAM Media Research has launched a mobile app called 'TAM India', which will provide subscribers with access to weekly top line television audience measurement (TAM) data on their iPhone, Android and Blackberry devices. More

Nielsen and RDA Roll Out geoTribes in New Zealand

Jul 22 2014

Nielsen is integrating RDA Research's geoTribes segmentation tool into its Consumer and Media Insights (CMI) service, to provide a 360 degree view of the New Zealand consumer. More

Nielsen and Pointlogic Team for Ad Effectiveness Offer

Jul 22 2014

Nielsen has teamed up with marketing modelling specialist Pointlogic, to develop 'next-generation' media planning and inventory management solutions for ads across TV, online and mobile. More

Nielsen Opens Office in Qingdao

Jul 15 2014

Nielsen has opened an office in Qingdao, in Eastern China, to support clients based in the coastal cities of eastern Shandong Province. More

Senior PR Appointment for Nielsen

Jul 14 2014

In New York, Nielsen has appointed Andrew McCaskill as Senior Vice President, Corporate Communications, with global responsibility for the firm's corporate media relations efforts. More

Nielsen to Hire for Dallas and San Antonio Call Centers

Jul 11 2014

Nielsen is planning to recruit more than 500 employees for its Dallas call center, which was previously owned by radio ratings giant Arbitron (now Nielsen Audio); and 200 staff for its call center in San Antonio, which is being expanded to accommodate them. More

Nielsen Gives 'Omni Channel' View of Chinese Consumer

Jul 11 2014

Nielsen has launched a tool called Omni Channel, integrating its own data with that of e-Commerce giant Alibaba to provide clients with a combined view of Chinese consumers' online and off-line buying behavior. More

Toluna Parent Buys Harris Europe from Nielsen

Jul 2 2014

ITWP, the parent company of online community and survey technology provider Toluna, has acquired Harris Interactive's European arm from Nielsen. As part of the deal, Nielsen will take a minority share in ITWP. More

Nielsen Unveils 'Homescan Premium'

Jun 24 2014

Nielsen has announced an enhanced version of its Homescan consumer purchase panel. Homescan Premium taps the company's proprietary platforms and methods 'to create a million plus consumer panel', and promises unique in-depth analysis of consumer purchase behavior. More

Nielsen Wins in Rio

Jun 9 2014

Nielsen is once again the 'official market research supplier' for an Olympic Games, adding Rio 2016 to London 2012 and Beijing 2008. More

Nielsen to Cease Political Polling in Australia

Jun 3 2014

Nielsen has announced it will stop its political polling in Australia at the end of July, specifically the monthly Fairfax Nielsen Poll, which has been running for the past nineteen years. More

Nielsen Strengthens US Local Television Sample

May 29 2014

In the US, Nielsen is increasing the size of its local television sample in fifteen Local People Meter markets, to increase the stability of the ratings and improve representation of hard-to-reach demographics. More

Nielsen Names Three Comms Leaders

May 29 2014

Nielsen has announced three appointments for senior communications roles, including Ben Billingsley and Flavie Lemarchand-Wood to leadership positions in its Global Watch division, and Kristie Stegen in an expanded role as Global Head of Internal Communications. More

Nielsen Settles Arbitron Case against Florida Broadcaster

May 28 2014

Nielsen has reached a settlement agreement with Jacksonville-based Renda Broadcasting, which Arbitron had accused of using its radio ratings information without paying. More

Nielsen 'Acknowledges' Sampling Problem in NE USA

May 22 2014

In the US, Massachusetts-based station Channel 5 has taken the unusual step of writing to its advertisers to blame Nielsen for its 'puzzling ratings decline' in recent months. Reports suggest Nielsen has acknowledged a problem with sampling and is at work to redress it. More

Further Nielsen Cuts Shrink Columbia Office

May 9 2014

Following news earlier in the week of job cuts in Florida, Nielsen is reportedly to close its call center operations in Columbia, Maryland, with the loss of 325 jobs; and in Radcliff, Kentucky, shedding 237. More

Nielsen to Lay Off 220 Scarborough Staff

May 7 2014

Nielsen is closing Scarborough Research's call center in Sarasota, Florida, making 220 employees redundant by the end of September. More

Nielsen and NPD to Produce US Beauty Monitor

Apr 25 2014

Nielsen and The NPD Group have signed an agreement to produce a quarterly US Beauty Cross Channel Monitor, providing a 'comprehensive view' of the US beauty market. More

Nielsen Reports First Quarter Revenue Rise

Apr 24 2014

Nielsen has reported a 12.9% rise in first quarter 2014 revenues to $1.49 billion, driven by 28% growth in its media research business following the acquisition of Arbitron. More

Nielsen Prepares for OCR Mobile Launch

Apr 22 2014

Nielsen is in the 'final stages' of testing for the expansion of its Online Campaign Ratings product to mobile. The new service is scheduled for launch in the summer. More

Two Cross-Platform Announcements from Nielsen

Apr 7 2014

Nielsen has announced the completion of a Proof Of Concept study in partnership with CBS, on the 'power of combining media buys for major advertising campaigns'; and separately the integration by media technology company Syncbak of its Software Development Kit (SDK). More

FTC Okays Nielsen Sale of Arbitron LinkMeter System

Apr 3 2014

In the US, the Federal Trade Commission (FTC) has approved Nielsen's plan to sell off its LinkMeter cross-platform measurement technology to comScore - one of the requirements of the deal agreed for Nielsen to acquire Arbitron. More

Nielsen Adds Viewability Measure to OCR

Apr 1 2014

Nielsen has extended its partnership with digital ad intelligence firm Integral Ad Science for an international roll-out of viewability measurement within its Online Campaign Ratings. Separately, Nielsen has announced it will raise around $750m from a note issue, in order to reduce debt. More

Nielsen Firms Build 'First' Single-Source Radio Measure

Mar 31 2014

In the US, shopper insight specialist Nielsen Catalina Solutions (NCS) has teamed up with Nielsen Audio (formerly Arbitron) to launch what the firms describe as the first single-source measurement approach built for the radio industry. More

Gil to Manage Nielsen's New Multicultural Growth Team

Mar 25 2014

Nielsen has set up a new Multicultural Growth and Strategy team, to provide market understanding of, and deliver strategies to reach multicultural consumers. Mónica Gil has been promoted to lead it, as Senior Vice President and General Manager. More

Nielsen Twitter TV to Launch in Australia

Mar 24 2014

Nielsen has announced that it will launch its Twitter TV solutions in Australia in the second half of this year, capturing and analysing chat on the social network as it relates to specific television programmes. More

Former Nielsen MD Takes Top IRI France Role

Mar 13 2014

Retail data giant IRI has appointed former Nielsen France MD Olivier Humeau as Managing Director of IRI France, from 31st March. He will replace Philippe Cabin Saint Marcel, who left at the end of last year to become MD of Ipsos Marketing in the country. More

India's TAM In The Clear Until July

Mar 10 2014

The High Court in Delhi has given further breathing space to TAM and to the Indian ad industry, previously threatened with a ratings blackout for much of the year, by adjourning until July the hearing of the appeal brought by Kantar Media against new government guidelines. More

Nielsen Promotes for Top Diversity Role

Mar 10 2014

Nielsen has promoted Dr. D. Sangeeta to the role of Chief Diversity Officer, reporting to Chief Executive Officer Mitch Barns and effective immediately. More

NPD and Nielsen Link for School/Office Supplies Data

Mar 7 2014

Consumer specialist The NPD Group has partnered with Nielsen to introduce a new data and analytics service looking at the market for school and office supplies. More

Nielsen Investors Plan Billion Dollar Share Sale

Mar 5 2014

Nielsen has announced that a group of its shareholders is planning to sell 30 million shares of common stock, with a possible value of around $1.4bn. More

FTC Clears Final Nielsen / Arbitron Hurdle

Mar 4 2014

Following a public comment period, the Federal Trade Commission (FTC) has determined that Nielsen's acquisition of Arbitron was not anticompetitive. More

JV Carries Nielsen into Myanmar

Mar 3 2014

Nielsen has announced a joint venture collaboration with Myanmar Marketing Research & Development Co. (MMRD), effective today. Nielsen MMRD will offer the services of both firms to companies established in Myanmar (Burma) or looking to enter the gradually opening market. More

Nielsen Buys Shopper Marketing Specialist Nexium

Feb 26 2014

Nielsen has acquired Madrid-based shopper marketing and sales intelligence specialist Nexium Customer Solutions. Terms of the deal were not disclosed. More

New COO and CFO for Nielsen

Feb 24 2014

Nielsen has promoted CFO Brian West to Chief Operating Officer, replacing Mitchell Habib; and has appointed Jamere Jackson, who joins from General Electric, to fill the vacant finance role. More

TAM Files for Indian Ratings Registration

Feb 24 2014

TAM Media Research has applied to the Indian Ministry of Information and Broadcasting (MIB) for registration as a television ratings service provider, in accordance with stipulations made when a court postponed the implementation of new government guidelines just over a week ago. More

Indian High Court Gives TAM Time

Feb 14 2014

An Indian court has given ratings agency TAM a lifeline, postponing some provisions of the government's recent policy guidelines which would have left the company in breach and the country without audience currency for most of the year. More

Steady Organic Growth for Nielsen

Feb 13 2014

Nielsen has reported a 5.5% increase in annual revenue to $5.7 billion. Media measurement arm 'Watch', enlarged by the Arbitron buy, saw revenue rise 11.2%, compared with 1.9% growth in the consumer research 'Buy' division. More

Nielsen Withholds Local TV Broadband-Only Viewing Sample

Feb 12 2014

In the US, Nielsen has agreed to withhold broadband-only households from its local TV ratings service for the start of the 2014-2015 television season, following demands made by the National Association of Broadcasters (NAB) last week. More

Nielsen Links Local TV Data with Purchasing Activity

Feb 10 2014

Nielsen has launched a new solution called 'Local Buyer Reach', which links proprietary Nielsen local TV viewing data with online and offline purchase activity in order to connect what viewers watch with what they buy. More

NAB Demands Nielsen Delays 'Hybrid' Measurement Roll Out

Feb 7 2014

In the US, the National Association of Broadcasters (NAB) has demanded Nielsen delay implementation of its 'hybrid' local TV audience measurement, methodology and technology until it can be fully tested in the marketplace. More

Nielsen's Acquisition of Harris 'To Close Today'

Feb 3 2014

Nielsen has today announced today that it has completed its tender offer to acquire all outstanding shares of common stock of Harris Interactive, and that the acquisition should close today. More

FTC Opens Nielsen / comScore Cross-Platform Agreement

Jan 27 2014

Nielsen and comScore have agreed terms in accordance with the order made by the FTC as a condition for the former's recent acquisition of Arbitron, concerning the continuation of a cross-platform project also involving ESPN. The FTC is now allowing time for public comment. More

India Faces Ratings Blackout as BARC Confirms Choice

Jan 20 2014

In India, TV ratings regulator BARC has confirmed rumours that French company Médiamétrie is its official technology partner, and will provide licences to BARC to use its TV metering system. Meanwhile the country faces the prospect of having no audience ratings at all until October this year. More

Nielsen Increases Harris Offer

Jan 17 2014

Nielsen has increased its offer to buy Harris Interactive from $2.00 to $2.04 per share, valuing the company at around $118.9m. More

Nielsen's Saga Copyright Suit Delayed Until 2015

Jan 16 2014

Nielsen's copyright suit against radio broadcaster Saga Communications - begun by Arbitron pre-merger - will not now go to trial until July 2015. A federal judge in Delaware has scheduled the case, following the firms' failure to reach an out-of-court agreement. More

Indian State to Regulate TV Ratings Firms

Jan 10 2014

The Indian government has announced it will regulate television ratings agencies in the country, requiring them to register with the I&B Ministry within 30 days, and raise sample size to a minimum of 20,000 panel homes - potentially a blow to Nielsen/Kantar joint venture TAM. More

Nielsen Names New Marcoms Leader

Jan 6 2014

Nielsen has appointed former Edelman exec Katie Burke as Executive Vice President of Marketing and Communications, responsible for the firm's internal and external communications, content development, digital marketing and industry relations. More

Nielsen Hires David Brandt for Science-Based Ad Role

Dec 11 2013

Nielsen has appointed Ipsos ad research veteran David Brandt as Executive Vice President, Advertising Effectiveness Strategy, with a focus on leading the development of the firm's 'Nielsen NeuroFocus' neuroscience-based copy testing solutions. More

Former OECD Ambassador Joins Nielsen

Dec 6 2013

Former OECD Ambassador Karen Kornbluh has joined Nielsen as Executive Vice President of External Affairs, leading the firm's government and public affairs services, and overseeing privacy strategy, corporate social responsibility and multicultural market development. More

Nielsen to Buy Harris for $116.6m

Nov 26 2013

Nielsen is to buy Harris Interactive for around $116.6m, or $2 a share. The deal was unanimously approved on Monday by the Board of Directors of Harris, which has recently improved profits despite a continuing slide in its revenues. More

Nielsen's Calhoun to Join Private Equity Group

Nov 22 2013

After nine years as Nielsen's CEO, David Calhoun is to join The Blackstone Group, one of six private equity firms that purchased the research giant in 2006. More

Nielsen Columbia Cuts - More Details

Nov 18 2013

Nielsen plans to lay off around 333 workers at the Columbia, Maryland site which formed the headquarters of Arbitron, according to reports. Now renamed Nielsen Audio, the division employs around 1,000 workers across the US, a majority based in the Columbia site. More

Headcount Tumbles at Nielsen Audio

Nov 15 2013

Nielsen has made an unconfirmed number of staff redundant in its Audio division, formed from recently-acquired Arbitron. More

Nielsen Launches New Buyer Insights Service

Nov 12 2013

Nielsen has added a new component to its Buyer Insights service. 'Nielsen Buyer Insights - Precision Marketing' combines digital behavior and consumer purchasing data to measure the link between online ad campaigns and what people actually buy. More

YouTube No Longer Blocked for Nielsen's OCR

Nov 11 2013

Google is working with a number of its advertising clients on the use of Nielsen's Online Campaign Ratings (OCR) in the assessment of YouTube campaigns. The search giant, which already partners with comScore's vCE, said it was offering clients 'objective, credentialed, third-party measurement options'. More

Mitch Barns to Replace Calhoun as Nielsen CEO

Nov 6 2013

Nielsen is to promote Mitch Barns to the role of Chief Executive Officer from January 1st 2014, replacing David Calhoun who takes on the role of Executive Chairman. More

FTC Extends Deadline for Nielsen-Arbitron Feedback

Nov 1 2013

Following the recent seventeen-day shutdown of the US government, the Federal Trade Commission (FTC) is giving the public more time to comment on the 'consent agreement' for Nielsen's acquisition of Arbitron - even though the Commission approved the $1.26 billion deal a month ago. More

CBS First to Test Nielsen's TV/Radio Measure

Oct 31 2013

Broadcast giant CBS is participating in Nielsen's 'first-ever' trial to measure cross-media campaigns running on local television and radio. More

Nielsen Q3 Revenues Edge Upwards

Oct 23 2013

Nielsen has reported a 2.7% increase in third quarter revenue to $1.39 billion, the result of a 2.2% rise in the 'Buy' consumer research arm to $871m, and a 3.4% rise in the 'Watch' media research arm to $516m. More

Patrick Dodd Named MD of Nielsen China

Oct 23 2013

Patrick Dodd has been appointed as Managing Director of Nielsen China, based in Shanghai, with responsibility for all business activities across the region. More

Nielsen Adds Experian Demographics to OCR

Oct 22 2013

Nielsen has partnered with data giant Experian Marketing Services to add additional demographic and lifestyle segments to its Online Campaign Ratings tool. Variables include estimated household income range, family size and education level. More

Nielsen Launches Cross-Platform Ratings in UK

Oct 16 2013

Nielsen has officially rolled out its Cross-Platform Campaign Ratings tool in the UK, offering advertisers and agencies a means to integrate media planning and measurement across television and the Internet. More

Arbitron Leaders 'to Leave' Post Nielsen Takeover

Oct 2 2013

Following the Nielsen acquisition, a number of Arbitron's execs are said to be leaving the company, including CFO Debra Delman. It is also rumoured that Arbitron CEO Sean Creamer will be leaving at the end of the year. More

Susan Whiting to Retire

Oct 1 2013

Nielsen has announced that Vice Chair Susan D. Whiting has decided to retire at the end of 2013, after thirty-five years with the company. More

Nielsen Arbitron Deal Done

Sep 30 2013

Nielsen has announced the successful completion of its acquisition of Arbitron, which was finally cleared by the FTC a week ago. Arbitron becomes Nielsen Audio and will be integrated into Nielsen's US Watch business segment. More

Nielsen Arbitron Deal Cleared

Sep 23 2013

The FTC has announced it has reached an agreement with Nielsen, allowing the latter's acquisition of Arbitron to go through, with a condition safeguarding Arbitron's September 2012 cross-platform project with comScore and broadcaster ESPN. More

Nielsen Arbitron Approval Pending?

Sep 20 2013

Speculation in the papers suggests that Nielsen's $1.3bn merger with Arbitron could finally get approval today from the FTC, perhaps with an agreement to license technology to comScore. However, at time of going to press, nothing further has been announced. More

Former Nielsen Execs Open for Business in China

Sep 17 2013

Former Nielsen colleagues Jeff Stewart and Christophe Cazes have launched a new firm called Asia Market Development (AMD), offering alternative approaches to the larger global firms which they say offer 'inflexible solutions' not designed for the Asian market. More

Nielsen Unveils its First Consumer Trends App

Sep 16 2013

Nielsen has launched a mobile app for consumers, to provide information about 'what's hot' across a number of categories such as TV shows, music, movies, books and video games, as well as consumer products like cosmetics, candy and beer. More

Combined Nielsen / Arbitron May Have to License Tech

Sep 9 2013

Nielsen is said to be in negotiations with the US Federal Trade Commission (FTC) regarding its acquisition of ratings giant Arbitron, with talks centering around a concession involving the combined company licensing measurement technology to rival comScore and other parties. More

Arbitron Buy: Nielsen Agrees to Another Extension

Sep 2 2013

Nielsen has once agreed to extend the period for regulatory review of the Arbitron transaction, into September - but continues to stress that it is 'confident in the ultimate outcome'. More

Australia's September Stats Saved by Nielsen Offer

Sep 2 2013

Nielsen has struck a last-minute deal with the Audited Media Association of Australia to ensure publishers and advertisers do not face a month without audited circulation statistics, according to reports. More

Nielsen Buys Into eBook Sales Measurement

Aug 22 2013

Nielsen is to acquire the Business Intelligence and Commerce Solutions products of bibliographic information specialist R.R. Bowker, aiming to measure the impact of eBook sales in the US and UK, and analyse by demographics. Terms of the deal were not disclosed. More

Majority of PPM Markets Now MRC Accredited

Aug 19 2013

Arbitron has announced MRC accreditation for its PPM ratings in another eight markets, along with continued accreditation in eighteen markets previously approved. More

BARC 'Selects Five' for TV Ratings Technology

Aug 16 2013

According to reports, India's Broadcast Audience Research Council (BARC) has shortlisted five bidders for the technology section of its soon-to-be-launched television ratings system. TAM Media Research is not said to be amongst them, although both its backers, Nielsen and Kantar, are. More

Delays and Concerns for Nielsen and Arbitron

Aug 14 2013

Nielsen is 'running into rising regulatory static' over its proposed $1.26bn acquisition of radio ratings giant Arbitron, according to reports in the New York Post. Arbitron also has a potential headache as a critical media owner takes his argument with its methods to the US authorities. More

Arbitron Continues Copyright Actions

Aug 9 2013

Radio research giant Arbitron is suing broadcaster LM Communications for alleged unauthorized use of its ratings in the Charleston, SC market. The firm has also fallen out with radio station owner Jeff Jacobs after he posted a picture of Arbitron's diary instruction page on his Facebook page. More

Nielsen Takeover Costs Dent Arbitron Income

Aug 2 2013

Ratings giant Arbitron has reported second quarter net income of $7.1m, compared with $10m in the prior year period, after incurring $6.1m of costs and expenses related to its pending acquisition by Nielsen. More

Taptica Gets Funds from Nielsen's Itzhak Fisher

Aug 2 2013

Israeli mobile user acquisition and targeting platform Taptica has received an undisclosed amount of investment from Nielsen exec Itzhak Fisher. More

Nielsen 'Watch' Arm Leads Revenue Rise

Jul 30 2013

Nielsen has reported a 3% rise in second quarter revenue to $1.38 billion, driven by a 2% increase in its Buy retail measurement division and 5% in its Watch media analytics arm. More

India Agrees New TV Ratings Measure

Jul 26 2013

In India, advertisers, agencies and broadcasters have settled a dispute over TV ratings measurement supplied by TAM Media Research. Tam will now issue data in the 'television viewership in thousands' (TVT) format, rather than focusing on percentage of audience share. More

Arbitron Settles with Investor over Nielsen Deal

Jul 22 2013

Arbitron has settled with an investor who sued over its proposed $1.26bn buyout by Nielsen, admitting no wrongdoing but agreeing to remove some of what the investor had claimed were obstacles to other bidders and a higher price - and to make further disclosures about the process. More

Nielsen Data to be Married with Australia's emma

Jul 5 2013

Australian industry body The Readership Works is to work with Nielsen to merge the latter's Online Ratings data with its forthcoming cross platform audience insights survey 'emma'. More

Indian Government Seeks Ad Industry Views of TAM

Jul 4 2013

India's fair trade regulator the CCI has asked the country's broadcasters, media buying and ad agencies to send feedback in the next two weeks on their views of audience measurement agency TAM Media Research, as it investigates claims of unfair practices. More

UK Beta for Nielsen Multi-Screen Measure

Jun 26 2013

Nielsen has launched beta trials of its Cross-Platform Campaign Ratings tool in the UK with brands including Unilever and Mondelez International (formerly Kraft Foods), agencies Aegis, OMG and Universal McCann London, and several publishers and ad networks. More

Arbitron Sues Florida Broadcaster

Jun 24 2013

Radio ratings giant Arbitron is continuing its pursuit of companies it alleges use and/or publish its ratings information without paying. Last week, it accused Jacksonville-based Renda Broadcasting Corporation of copyright infringement. More

TAM 'Loses More Networks'; NDTV Sued by Lawyers

Jun 17 2013

The legal and commercial ramifications of NDTV's suing of Indian ratings venture TAM continue: in India, two more networks are reported to have withdrawn subscriptions to the ratings firm, while in New York, law firm Sabharwal & Finkel is now fighting both Sir Martin Sorrell and its former client NDTV. More

Nielsen Tests Syncbak Mobile TV Tracking

Jun 5 2013

Nielsen has completed a successful trial using technology developed by mobile streaming provider Syncbak to capture and measure viewing of TV content on mobile devices. More

Arbitron Sues Saga for Unauthorized Data Use

May 28 2013

In a legal filing, US ratings giant Arbitron has claimed that radio broadcaster Saga Communications has infringed its copyrights by reproducing and distributing Arbitron audience estimates without authorization. More

NDTV Appeals Ratings Lawsuit Dismissal

May 23 2013

Indian network New Delhi Television (NDTV) has appealed against a ruling by the New York State Supreme Court that its $1 billion ratings manipulation lawsuit against Nielsen and WPP should be heard in India. However, NDTV has only named Nielsen in the appeal. More

Nielsen Declines to Bid for AAMA Web Audit Contract

May 22 2013

Nielsen has opted not to participate in a tender put out by the Audited Media Association of Australia (AAMA), for a new range of metrics to be included in its Web Audit Service. The measurement giant says the ad industry has made clear its preference for a single metric. More

India's TAM Sets Up Independent Monitors

May 21 2013

In India, Nielsen / WPP joint venture TAM Media Research has set up a 'vigilance desk', headed by a former senior policeman, and a 'transparency panel' of regulation experts, aiming to guarantee the impartiality of its methods and ratings. More

ABC Pilots Nielsen OCR Mobile Move

May 15 2013

US media network ABC is participating in Nielsen's 'first-ever' trial expanding its Online Campaign Ratings (OCR) solution to the measurement of ads on mobile devices. More

Nielsen Catalina Debuts TV Ad Matching Tool

May 14 2013

In the US, shopper insight specialist Nielsen Catalina Solutions has launched a tool called AdVantics On Demand, allowing clients to link TV ads with appropriate audiences, based on actual retail purchase data. More

Nielsen Shareholders to Sell 35m Shares

May 14 2013

Nielsen has issued a public offering of 35 million new shares of common stock at $35.01 each, which it says will generate nearly $1.3 billion for certain existing unnamed shareholders. More

Buoyant Arbitron Continues Rise

May 8 2013

Radio ratings giant Arbitron has reported a 5.1% increase in Q1 revenue to $111.8m, compared with $106.4m in the prior year period. Earnings are slightly down - Q1 EBITDA was to $34.7m vs $36.6m a year earlier - due the firm says to the costs associated with the planned Nielsen merger. More

Nielsen Sells Tradeshow Arm to Finance Arbitron Deal

May 7 2013

Nielsen is selling its 'non-core' tradeshow business Nielsen Expositions to Canadian private equity firm Onex in a cash deal worth $950m, in order to provide funds for its planned $1.3 billion acquisition of radio ratings giant Arbitron. More

AOL and Nielsen Launch Video Audience Measure

May 2 2013

AOL has partnered with Nielsen to develop a tool to measure those audiences viewing the former's library of more than 620,000 videos. More

Nielsen Pilots Online TV Measure

Apr 30 2013

Nielsen is piloting a new solution, 'Nielsen Digital Program Ratings', designed to measure audiences who view TV content online. More

Nielsen Adds OCR to SET Media's Velocity

Apr 18 2013

Nielsen has integrated its Online Campaign Ratings service with the Velocity measurement solution of digital video specialist SET Media, allowing advertisers to forecast Gross Rating Points (GRPs) by program type and by individual video, while also delivering post-impression analytics. More

Arbitron Settles WKYC-TV Infringement Row

Apr 16 2013

US radio ratings giant Arbitron has entered a settlement agreement with Gannett-owned WKYC-TV, resolving the legal action brought against the television broadcaster in January for copyright and trademark infringement. More

TiVo Adds Nielsen Data to TRA's Media Analytics Service

Apr 11 2013

TiVo Research and Analytics - a subsidiary of digital video recorder (DVR) firm TiVo - has added data from Nielsen to the media measurement and analytics services offered by its recently acquired TRA business. More

Former Arbitron Critic Backs Nielsen Deal

Apr 8 2013

In the US, Arbitron's one-time critic the National Association of Black Owned Broadcasters (NABOB) has told the FTC it is 'cautiously optimistic' about the potential for improvements in audience measurement for television and radio if the Arbitron-Nielsen merger goes ahead. More

Four New Markets for Nielsen Online Ratings

Apr 3 2013

Nielsen has rolled out its ad measurement service Online Campaign Ratings to four new markets - Germany, Italy, Australia and Canada. More

Catalina Launches Mobile Ad Targeting Service

Mar 20 2013

Point-of-sale data giant Nielsen Marketing has launched a mobile ad targeting solution called BuyerVision Mobile, through which CPG brands can deliver relevant ads to consumers, based on their previous in-store purchasing history. More

FTC Probes Nielsen / Arbitron Deal Further

Mar 12 2013

The Federal Trade Commission has asked Nielsen for additional information regarding its proposed $1.3 billion takeover of radio ratings giant Arbitron, postponing a possible deal still further. Meanwhile Nielsen may also be looking to offload its trade show business. More

Arbitron Sets Senior Deals as Merger Looms

Mar 11 2013

With the planned acquisition by Nielsen approaching, Arbitron has set out details of remuneration packages for its senior execs including recently appointed President and CEO Sean Creamer. More

Nielsen Launches Mobile App Ad Measure

Mar 7 2013

Nielsen has launched a solution for measuring the 'resonance' of brand advertising within mobile apps. The tool forms part of the Brand Effect product suite. More

Courts Dismiss Sunbeam's Appeal over Nielsen Lawsuit

Mar 7 2013

A US Court has dismissed an appeal by Miami TV station Sunbeam, against an earlier dismissal of a lawsuit in which the broadcaster alleged Nielsen monopolized audience ratings systems in the region. More

New York Court Throws Out Ratings Bribery Suit

Mar 6 2013

New York's Supreme Court has ruled that the $1 billion lawsuit brought by New Delhi Television (NDTV) against Nielsen and WPP should be heard in India. The broadcaster alleges that staff at the firms' TAM joint venture took bribes in exchange for overstating ratings. More

Nielsen Lands Ukraine TV Deal Following GfK Probe

Mar 5 2013

The Ukraine Television Industry Committee (TIC) has awarded Nielsen a new audience measurement contract, apparently cutting short an agreement with previous incumbent GfK Ukraine after unproven allegations that the latter had bribed panellists. More

Arbitron Full Year Revenue Up 6.5%

Feb 26 2013

Radio ratings giant Arbitron has reported 2012 revenue up an impressive 6.5%. In the fourth quarter, growth was slower and net income was slightly dented by costs relating to the forthcoming Nielsen merger. More

Nielsen Loses Australian Radio Contract to GfK

Feb 19 2013

After 66 years delivering Australia's radio ratings, Nielsen Media has lost the contract to GfK, to whom national industry body Commercial Radio Australia (CRA) has awarded a three-year deal starting next January. More

End of the Line for Nielsen Aus Monthly Uniques

Feb 18 2013

In Australia, Nielsen says it will retire its monthly Unique Browser (UB) metrics at the end of this month, following recent announcements from advertising bodies in the country that the figure is no longer meaningful. More

Nielsen Reports Flat 2012 Revenue

Feb 12 2013

Nielsen has reported a 1% rise in revenue to $5.6 billion for the full year 2012, compared with the 8% increase it posted the previous year. Revenue in the firm's Buy retail measurement division was flat while the Watch media analytics arm saw a 3% increase. More

FTC Given More Time to Consider Nielsen/Arbitron Deal

Feb 5 2013

Nielsen and Arbitron have voluntarily agreed to provide the Federal Trade Commission (FTC) with additional time to review Nielsen's proposed takeover of the radio ratings giant. More

BARC Invites TV Measurement Tenders

Jan 23 2013

India's Broadcast Audience Research Council (BARC) has issued an invitation for agencies to submit tenders for a new approach to television audience measurement. The contract is currently held by Nielsen/Kantar joint venture TAM Media Research. More

Nielsen Starts 5-Year Hong Kong TV Contract

Jan 2 2013

Nielsen has begun a five-year contract to operate a new Television Audience Measurement (TAM) service in Hong Kong. More

Nielsen Selected for Czech TV Audience Contract

Dec 20 2012

SPMS - an association for television audience measurement in the Czech Republic - has commissioned Nielsen to measure television viewing across the country. More

Nielsen to Buy Arbitron for c.$1.26bn

Dec 18 2012

Nielsen has announced it is to acquire Arbitron for around $1.26 bn, or $48 per share of common stock. The transaction has been approved by both Boards and is subject to customary closing conditions. More

Nielsen and Twitter Announce Rating Service

Dec 18 2012

Nielsen and Twitter have reached a multi-year agreement to produce a new metric, the 'Nielsen Twitter TV Rating', for the US market, covering the reach on Twitter of conversation about TV programmes. The first figures will be commercially available from the fall of 2013. More

Indian TAM Case: NDTV Appeals for US Trial

Dec 14 2012

Indian TV network New Delhi Television (NDTV) has set out its reasons for wanting a US trial for its case against Nielsen and WPP, urging the Supreme Court of the State of New York to reject the two companies' recent requests to have it thrown out. More

Nielsen Streamlines Board

Dec 14 2012

Nielsen has announced a reduction in the size of its Board of Directors to eleven members, with one director each from its six controlling partners. More

Nielsen Takes Stake in Venture Capital Firm

Dec 13 2012

Nielsen has taken a minority stake in a new venture capital firm called Pereg Ventures, which plans to help start-ups offering technology for marketing and customer understanding. More

Nielsen Rolls Out Online Brand Effect in UK

Dec 13 2012

Nielsen has rolled out its real-time ad measurement and optimisation tool Online Brand Effect in the UK. More

India's BARC Appoints Planning Committee

Nov 23 2012

In India, the Broadcast Audience Research Council (BARC) has formed a three-member Technical Committee (TechComm), tasked with drawing up a roadmap for the establishment of an audience metrics system. More

Nielsen Buys Out Romanian Retail Firm

Nov 22 2012

According to reports, Nielsen has bought the remainder of Romanian company Retailplus Eastern Europe from co-founder Octavian Badescu. Terms of the deal were not disclosed. More

Nielsen and Informate Extend Alliance to APMEA

Nov 20 2012

Nielsen has extended its partnership with Informate Mobile Intelligence to provide marketers with data on mobile device usage and content consumption across Asia Pacific, the Middle East and Africa (APMEA). More

Nielsen / NM Incite Buy Social Media / TV Analyst

Nov 12 2012

Nielsen and its McKinsey joint venture NM Incite have announced the acquisition of SocialGuide, which provides analysis of social media conversations about TV programs. Terms were not disclosed. More

Nielsen Seeks Dismissal of Indian TAM Suit

Nov 12 2012

Two and a half months after its partner WPP did the same, Nielsen has filed a motion with the New York Supreme Court for dismissal of the lawsuit brought by broadcaster New Delhi Television (NDTV) against their TAM joint venture in India. More

Good Third Quarter for Nielsen

Oct 22 2012

Nielsen has announced third quarter revenue up 5% year-on-year, on a constant currency basis, to $1.423bn, with its Buy (4%) and Watch (5%) segments both contributing. Adjusted EBITDA rose 7% on the same basis to $424m. More

Hiatus for Indian Audience Figures

Oct 22 2012

Indian television measurement body TAM is suspending publication of its viewing data from week 41 (October 7th) onwards, for 8 weeks while four of the country's biggest cities switch over from analogue to DAS. More

Nielsen Brings Online Brand Effect to Aus

Oct 17 2012

Nielsen has rolled out its Online Brand Effect solution in Australia, offering clients there the ability to measure and optimize the effectiveness of their online advertising efforts in real-time. More

Nielsen Rolls Out Online Campaign Ratings in UK

Oct 16 2012

Nielsen has rolled out its ad measurement service Online Campaign Ratings in the UK, following a pre-launch test with consumer goods giants Unilever and Reckitt Benckiser. More

Nielsen Rolls Out 'True Reach' Video Measure

Oct 2 2012

Nielsen has officially launched its Cross-Platform Campaign Ratings tool, which it says indicates 'the true reach' of video ads across multiple screens. The tool combines data from Nielsen's Online Campaign Ratings service and its proprietary national TV panel. More

Nielsen and CIMM to Collaborate on Innovation

Oct 1 2012

Nielsen and the Coalition for Innovative Media Measurement (CIMM) have formed an 'Innovation Committee' to develop and test potential new approaches to mobile television audience measurement for Nielsen's mTAM initiative. More

Nielsen to Raise $800m Via Issue of Secured Debt

Sep 19 2012

Nielsen is planning to raise $800m through the issue of 'senior notes' due in 2020, through its subsidiaries Nielsen Finance LLC and Nielsen Finance Co. More

Nielsen's Itzhak Fisher Raising Start-Up Investment Funds?

Sep 18 2012

Reports in the US press claim that Nielsen exec Itzhak Fisher is raising $50m which he will use to invest in start-up companies – with the initial $10m being provided by Nielsen. More

DG Adds Nielsen Data for Cross-Platform Analytics

Aug 9 2012

US-based ad targeting platform DG is to incorporate Nielsen's data and metrics into its MediaMind campaign management tool, in order to provide its own and Nielsen's subscribers with cross-platform measurement of ad campaigns. More

Nielsen Launches Online TV Viewing Segments

Aug 7 2012

Nielsen has launched a cross-platform tool called 'Nielsen Online Audience Segments - TV Viewing', designed to help clients target online consumers based on their TV and web viewing behaviors. More

TAM India Staff 'Took Bribes' Says NDTV

Jul 31 2012

Indian broadcaster NDTV is suing Nielsen and Kantar Media Research over claims that staff at the firms' joint venture TAM took bribes in exchange for overstating ratings. According to the suit, this practice has damaged NDTV's business to the tune of around $810m in the past eight years. More

NM Incite Names Somosi as CEO

Jul 30 2012

In New York, Nielsen/McKinsey joint venture NM Incite has appointed former McKinsey Principal Andrew Somosi as Chief Executive Officer. More

Nielsen Sets Out Local Audience Plan

Jul 27 2012

Nielsen has launched an upgrade plan for its Local Audience Ratings, which includes quadrupling sample size across all local markets and doubling it in diary markets. The firm says this will provide broadcasters with 'more granular data' for both programing and ad sales. More

Nielsen Opens 'Ground-breaking' Ad Measurement Lab

Jul 11 2012

Nielsen has launched an initiative called the Innovation Lab, through which it will combine its existing research with external data - from clients, industry groups and academia - to develop what it describes as 'ground-breaking ad effectiveness measurement'. More

Nielsen Buys Real-Time Ad Tech Firm Vizu

Jul 2 2012

Nielsen has underlined its commitment to cross-platform measurement with the acquisition of ad campaign optimisation technology firm Vizu. Terms were not disclosed. More

Chinese, German Roll-Out for Nielsen Ad Measure

Jun 25 2012

Nielsen has announced the launch of its TV Brand Effect service in China and Germany. The service gives metrics on a TV ad's 'breakthrough', or 'resonance', for purposes of real-time or post-campaign optimization. More

Nielsen Promotes Bernhardt to German MD Role

Jun 21 2012

Nielsen has promoted Mathias Bernhardt to Managing Director in Germany, responsible for developing the firm's Buy consumer purchase behavior segment. More

Nielsen Rolls Out Hybrid VideoCensus Tool

Jun 14 2012

Nielsen has launched a 'hybrid' version of its online video measurement methodology, to track how people consume and engage with online video content from all locations, including mobile devices. More

Nielsen Cuts Full Year 2012 Guidance

Jun 13 2012

Nielsen has revised its full year 2012 revenue guidance downwards, following what it describes as 'changes to operating conditions' in its Buy consumer purchase behavior division outside the US. The company is now expecting constant current revenue growth of 5% to 6% for the full year. More

Nielsen Partners with Comcast for Mobile C3

May 23 2012

In the US, cable TV and Internet provider Comcast has partnered with Nielsen to test ratings measurement on portable devices such as iPads, tablets and mobile phones - currently a gap in the research giant's 3-day playback ratings offer (C3). More

Nielsen 'Plans Overhaul' of Meter Technology

May 11 2012

Nielsen has written to inform clients it is developing a range of new audience meters and digital tracking codes, for possible deployment in or after 2004. More

Nielsen CRE Study Aims to Improve Diary Samples

May 9 2012

Nielsen funded client think tank the Council for Research Excellence (CRE) is to conduct a three-market study of response bias in address-based audience samples, with the aim of improving diary-based TV-audience measurement. More

Launch of NielsenLAB in Singapore

May 8 2012

In Singapore, Nielsen has launched an Asian 'innovation hub' incorporating divisions for neuroscience (NeuroLAB), virtual, mobile and eye-tracking technologies (ShopperLAB) and market measurement and consumer information (MSciLAB). More

Nielsen First Quarter Revenues Creep Up

Apr 25 2012

Nielsen has reported a 3% rise in revenue to $1.3 billion for the first quarter ended March 31. Growth was fairly even in its Buy consumer purchase behavior segment (up 2.7% to $800m)and its Watch media research division (up 2.6% to $480m). More

Nielsen Adds AdSafe Data to Online Ratings

Apr 20 2012

Nielsen is to integrate measures of ad safety and viewability into its Online Campaign Ratings service for Internet display and video advertising, through a partnership with ad engagement data provider AdSafe Media. More

Nielsen to Offer Purchase Data to Academics

Apr 12 2012

Nielsen has partnered with The University of Chicago Booth School of Business to offer a historical perspective on consumer purchases to all US-based academic researchers. More

Nielsen Loses UKOM Contract to comScore

Apr 4 2012

UKOM, the cross-industry organisation set up to oversee the measurement of online audiences, has ended its partnership with Nielsen and instead appointed comScore as its new partner for online media measurement in the UK. More

Nielsen Wins Hong Kong TV Ratings Contract

Mar 22 2012

The Association of Accredited Advertising Agencies of Hong Kong (HK4As) has awarded Nielsen a five-year Television Audience Measurement (TAM) contract for the period 2013 to 2017, incorporating measurement across multiple platforms. More

Cross-Platform Partnership for Nielsen and GroupM

Mar 19 2012

WPP's GroupM is working with Nielsen to develop a new cross-platform measurement service, integrating media planning and measurement across television and the Internet. More

Spring Roll-Out for Nielsen NeuroFocus China

Mar 15 2012

Nielsen has announced the launch of its NeuroFocus testing laboratories in China, citing 'huge opportunities for businesses to tap into the unmet demands' of consumers as the economy shifts its focus towards them. More

Nielsen's NOCR Goes Live with Unilever Signing

Feb 27 2012

Nielsen has officially launched its NOCR (Nielsen Online Campaign Ratings) cross-media measurement system, to provide metrics for online ad campaigns similar to those used for TV ads. Consumer goods giant Unilever is the first to sign up for the service. More

Nielsen Partners for Polish TV Panel

Feb 16 2012

Nielsen and its partners TV ad sales firm Atmedia and cable operator UPC Polska have been awarded a contract to launch what is described as the largest TV audience measurement panel in Poland. More

Oprah's Tweet Ruffles Nielsen Feathers

Feb 14 2012

Talk show host Oprah Winfrey has fallen foul of Nielsen after tweeting a request to its panelists on Sunday, urging them to watch her cable network OWN instead of the televised Grammy awards. More

Cornelius Departs in Nielsen Media Shake-Up

Feb 10 2012

Nielsen Media Australia MD Peter Cornelius has left the company, following a restructure which has resulted in the firm integrating its Watch (media) and Buy (consumer purchase behavior) divisions under the leadership of former MD, Pacific, Chris Percy. More

'Buy' Division Leads 6% Nielsen Growth in 2011

Feb 6 2012

Nielsen has reported good growth and profit with full year 2011 revenues up 8% (6% at constant currencies) to $5.53bn and adjusted EBITDA up 10% (8%) to $1.546 bn. More

Geolocation and Language Enhancements for NM Incite

Jan 26 2012

Nielsen/McKinsey joint venture NM Incite has introduced the latest version of its BuzzMetrics Exchange, which features detection support for more than 50 languages, along with city-level geo-location capabilities. More

Nielsen Buys The Perishables Group

Jan 11 2012

Nielsen has acquired Chicago-based fresh food industry research specialist The Perishables Group. Terms of the deal were not disclosed. More

Nielsen Wins 'TV Events' Contract in Belgium

Dec 22 2011

CIM, the Belgian Joint Industry Committee responsible for the country's audience measurement, has awarded Nielsen a four-year contract to supply its 'TV Events' measurement system, from 1 January 2013. More

Season of Goodwill for Nielsen and comScore

Dec 21 2011

In the US, Nielsen and comScore have settled patent infringement lawsuits relating to both firms' online measurement copyrights, and as part of the deal, Nielsen has acquired $19m of comScore common stock. More

Tasmanian Youth Prove Devils to Recruit

Dec 12 2011

Nielsen has postponed the launch of its radio ratings service in Tasmania, Australia - reportedly less than 24 hours before results were due - citing problems with sample. More

Nielsen Continues 'Solid' Progress

Oct 27 2011

Nielsen has announced good results for the quarter ended September 30th, including revenues up 10% (6% at constant currencies) to $1,413m, and adjusted EBITDA up 7% in real terms, at $408m. More

IAB Australia Rolls Out Measurement Service

Oct 11 2011

In Australia, the Interactive Advertising Bureau (IAB) has officially launched its online audience measurement methodology and service, after what it describes as 'an exhaustive process and review'. September data will be available next week. More

Obituary: Arthur C. Nielsen Jr.

Oct 5 2011

Arthur C. Nielsen Jr. - the son of the research company's founder Arthur C. Nielsen, and former Chairman of the business - died in Winnetka, IL on Monday, at the age of 92. More

Nielsen Age Discrimination Case Back On

Sep 27 2011

Former Nielsen exec Christine Earl has been granted a federal appeals court ruling to press ahead with her discrimination case against her former employer, who she claims sacked her because of her age and health problems. More

Nielsen Commercial Data Unaffected by Error

Sep 23 2011

Nielsen has moved to reassure clients and investors that an error in the set-up of its NPower data processing system will have no impact on its commercial data, ratings and projections, after potential problems were apparently overplayed on Wednesday. More

Nielsen Partners with Indian Mobile Specialist

Sep 12 2011

Nielsen has formed a strategic alliance with India-based Informate Mobile Intelligence, which uses on-device metering technology installed on panellists' handsets. More

MRC OKs Nielsen's Online Campaign System

Sep 7 2011

In the US, the Media Rating Council (MRC) has accredited the Nielsen Online Campaign Ratings measurement system, launched recently to provide overnight audience reach, frequency, and Gross Rating Points (GRPs) for Internet display and video advertising. More

MRC Approves Nielsen's Puerto Rico Ratings

Aug 25 2011

Nielsen has received Media Rating Council (MRC) accreditation for its Puerto Rico TV audience measurement service, which was launched in April 2010. More

Nielsen Buys Marketing Analytics Inc.

Aug 9 2011

In the US, Nielsen has acquired market response modeling specialist Marketing Analytics Inc., and says the deal will help it to provide FMCG marketers with 'the most complete and timely view of the impact of media and marketing'. Terms of the deal were not disclosed. More

Nielsen to Introduce GRP for Facebook Analysis

Aug 4 2011

Nielsen is planning to launch a service which uses gross ratings points (GRP) for ad campaigns on Facebook and other online platforms, allowing comparison with measures of audience reach for television, print and outdoor advertising. More

Boom for Nielsen's 'Buy' Division

Jul 28 2011

Nielsen has reported a 10% rise in revenue to $1.4 billion for the second quarter, the result of a 14% increase in its Buy consumer purchase behavior segment and a 4% increase in its Watch media research arm. More

Nielsen to Tap Kantar's STB Data

Jul 26 2011

In the US, Nielsen has signed a multi-year agreement with Kantar Media to access set-top box (STB) data from the latter's DIRECTView audience measurement panel, for use in its local TV audience measures. More

Nielsen and Wal-Mart Back Together Again

Jul 22 2011

Retail giant Wal-Mart Stores Inc. has agreed to resume sharing consumer data from its Walmart and Sam's Club stores with Nielsen, after a ten-year break. More

Nielsen Hires Greater China Head

Jun 29 2011

Yan Xuan has been appointed as President of Nielsen Greater China, reporting to CEO David Calhoun and with a seat on the Nielsen Executive Council (NEC). More

UKOM Plans Major Review of Audience Contract

Jun 28 2011

UKOM, the cross-industry organisation set up to oversee the measurement of online audiences, is to begin a major review of its main audience contract next month, allowing time to consider 'major changes' before the end of the contract - currently with Nielsen - in December 2012. More

Nielsen Unveils New Product Innovation Approach

Jun 22 2011

Nielsen has launched a new approach to helping companies with their product innovation strategies, which it claims will increase the likelihood of new products succeeding to 75%. More

Greene Leaves NPD to Head Nielsen's Durables Arm

Jun 21 2011

Peter Greene has left consumer and retail specialist The NPD Group after nearly 20 years, to join Nielsen's Segmentation and Local Market Analytics division in a newly created role, SVP Durables Strategies. More

Nielsen and MyWebGrocer Develop Shopping Metric

Jun 20 2011

In the US, Nielsen has formed an alliance with grocery media network and software firm MyWebGrocer, to develop what it says is the 'First Comprehensive View of US Online Supermarket Purchases.' More

Nielsen Confirms NeuroFocus Buy

May 27 2011

After a week of silence from all the involved parties, Nielsen announced yesterday that it had acquired 100% of brain research specialist NeuroFocus Inc., and confirmed that founder and Chief Executive Officer Dr. A.K. Pradeep will continue to lead it. More

Nielsen Wins Australian Online Currency Contract

May 25 2011

Nielsen has won IAB Australia's contract to supply the country's online audience measurement currency, following an eight-month tender process. More

Nielsen 'to Acquire NeuroFocus'

May 20 2011

Nielsen has agreed to acquire the remainder of neuromarketing firm NeuroFocus, to fend off a bid from marcoms giant WPP, according to a report in MediaDailyNews. More

Nielsen Promotes Darolles to MD of Taiwan

May 20 2011

Nielsen has promoted Emilie Darolles to the role of Managing Director of its operations in Taiwan. More

Nielsen to Scrap Hispanic Local TV Panels

May 19 2011

From November, Nielsen will produce all US local ratings for Hispanic TV programming using the same ratings panels used for English language stations. More

Nielsen Promotes Fan to Lead 'Watch' in Hong Kong

May 12 2011

Nielsen has promoted former Microsoft exec Celia Fan to lead its 'Watch' media research division in Hong Kong. More

Barns to Replace Thomas at Nielsen

May 6 2011

Dave Thomas, President Global Media Client Services at Nielsen, is to leave the firm after 22 years. His replacement will be Mitch Barns, currently President of Nielsen Greater China. More

Nielsen Names Rao as Greater China MD

May 5 2011

Nielsen has promoted Karthik Rao to the position of Managing Director of its Greater China region, based in its Shanghai office. More

Revenue Up for Nielsen, but IPO Costs Lead to Loss

Apr 28 2011

Nielsen has seen an 8.9% increase in revenue to $1.3bn for the first quarter of 2011. Net income rose from $16m to $64m but the firm reported a $181m loss in Q1 due to $206m costs relating to its recent initial public offering (IPO). More

Nielsen Launches Mobile Tracker in Hong Kong

Mar 24 2011

In Hong Kong, Nielsen has added mobile Internet audience measurement to its Market Intelligence (MI) service. More

comScore to Countersue Nielsen

Mar 23 2011

comScore has responded to Nielsen's recent patent infringement lawsuit with a suit of its own. More

Nielsen 'Sues comScore' Over Web Measures

Mar 22 2011

Nielsen has reportedly accused comScore of violating five of its patents relating to the collection, analysis and reporting of information about online activity. More

Yahoo! and Nielsen Link to Measure Asian Ad ROI

Mar 9 2011

In Singapore, Yahoo! and Nielsen have partnered to launch Brand Impact, a study aimed at quantifying the branding effectiveness of online ad campaigns across Asia. More

Nielsen Promotes Finn for Top HR Post

Mar 4 2011

In the US, Nielsen has promoted Mary Liz Finn to the position of Chief Human Resources Officer, to lead the firm's human capital strategy, and oversee leadership development programs, compensation and benefits packages. More

Sun Media to Sue Nielsen over 'Flawed' Figures

Mar 2 2011

In Malaysia, Sun Media Corporation (SMC) is taking legal action against Nielsen for publishing what it describes as 'false and misleading readership estimates' for its newspaper theSun. More

Nielsen Reports 6% Climb in 2010 Revenue

Mar 1 2011

Nielsen has reported 2010 revenue of $5.13 billion, a 6.1% increase on a constant currency basis. Net income of $132m for the year compares well with a loss of $489m in 2009. More

BIA/Kelsey Selected for CRE Online Video Usage Study

Feb 23 2011

In the US, Nielsen funded client think tank The Council for Research Excellence (CRE) has selected research and advisory firm BIA/Kelsey to conduct a review of research currently available about user experience on multiple video platforms. More

Nielsen Buys MEMRB

Feb 10 2011

Cyprus-based MEMRB (The Middle East Market Research Bureau) has been bought by Nielsen for an undisclosed sum, thought to be around 60m Euros. More

Nielsen Names IPO Share Price

Jan 26 2011

Nielsen has priced its forthcoming initial public offering (IPO) at around $1.64bn or $23.00 per share. The shares will trade from today on the New York Stock Exchange under the ticker symbol 'NLSN'. More

Sunbeam Drops Charges Against Nielsen

Jan 26 2011

In the US, Sunbeam Television has dropped two charges against Nielsen that claimed the research giant had engaged in unfair trade practices and breach of contract. More

Nielsen Expects 6% Revenue Rise for 2010

Jan 18 2011

Ahead of the official release of its financial results for calendar year 2010, Nielsen has reported an expected revenue increase of between 6.3% and 6.7% to between $5,110m and $5,130m (2009 = $4,808m), equivalent to 5.8% to 6.2% on a constant currency basis. More

Nielsen Antitrust Charges Dismissed

Jan 17 2011

In the US, antitrust charges brought by Sunbeam Television against Nielsen have been dismissed by a Florida federal judge. More

Polish TV Audience Win for Nielsen

Jan 14 2011

In Warsaw, Poland, public broadcaster Telewizja Polska (TVP) has given Nielsen a four-year contract to provide television audience measurement services, beginning this month. More

Nielsen Human Resources Chief Quits

Jan 4 2011

Nielsen's Chief Human Resources Officer Roberto (Bob) Llamas is to leave the firm at the end of the first quarter 2011. The firm plans to name a successor during the transition period. More

Nielsen to Preview 'Extended Screen' in the New Year

Dec 23 2010

Nielsen will provide clients early in 2011 with preview reports for its 'Extended Screen' initiative. The approach adds Internet viewing of TV programs into Nielsen's National People Meter (NPM) television ratings, to demonstrate the impact of online viewing on program measurement. More

China TV Joint Venture for Nielsen

Dec 15 2010

Nielsen has formed a joint venture with China Cable Union Data Services (CCData) to pioneer the delivery of new and more detailed insight on China's growing digital TV market. More

Nielsen Pulls Plug on US Radio Ratings Service

Dec 14 2010

Nielsen has announced that it is shutting down its diary-based radio ratings service in the US, from the Fall 2010 period. The firm said in a statement that the decision will not impact its international radio measurement services. More

Liu to Lead Consumer Research at Nielsen Singapore

Dec 14 2010

Nielsen Singapore has appointed Grace Liu as Head of Consumer Research, succeeding Joan Koh who was promoted to the post of Managing Director in April. More

Nielsen 'Restates' TV Ratings

Dec 10 2010

Following its admission last month of a flaw in the measurement of web traffic due to pages with 'very long URLs', Nielsen has now notified clients that it will 'restate' ratings for nine TV stations in four of its metered markets due to problems with 'software logic'. More

Nielsen Makes New Deal with Calhoun

Nov 29 2010

IPO-bound research giant Nielsen has reportedly struck a new deal with CEO David Calhoun, adding three years to his contract in exchange for a salary rise and a $6 million signing bonus. More

Nielsen Taps Moult for Media Analytics Initiative

Nov 23 2010

In the US, Nielsen has launched a Media Analytics initiative, focused on developing tools to provide additional insights from its existing syndicated media research data. The new initiative will be led by Bill Moult, a founding partner of the Media Behavior Institute (MBI). More

MRC Withdraws Nielsen Diary-Only TV Accreditation

Nov 18 2010

US ad industry ratings watchdog the Media Rating Council (MRC) has withdrawn its accreditation for local television ratings in Nielsen's 154 diary-only markets, backdating the withdrawal to 2009. More

2,000-Character URLs Too Much for Nielsen

Nov 5 2010

Nielsen has apologised to clients for a 'flaw' in its web traffic methodology which has led to under-counting of web traffic in products including its NetView service. More

Nielsen Moves MDs for India and UK & Ireland Roles

Oct 29 2010

Nielsen has transferred Justin Sargent from his former role as Group MD for UK and Ireland, to the position of Managing Director for its Consumer business in India. He is replaced by Chris Morley, who recently returned to the UK following a number of years working in Asia. More

'Nice Performance' at Nielsen as Revenues Rise

Oct 28 2010

Nielsen has reported a 5% increase in third quarter revenues to $1.29bn, from $1.23bn for the prior year period, or 7% on a constant currency basis. More

Nielsen Rolls Out Mobile Market Intelligence in NZ

Oct 28 2010

Nielsen's online division has added mobile Internet audience measurement to its New Zealand market intelligence service, with the roll out of its Mobile Market Intelligence (MMI) in the country. More

Nielsen Develops Combined Audience Metric for Sundance

Oct 26 2010

In the US, TV station the Sundance Channel has collaborated with Nielsen to develop the 'Measurement Innovation Metric' (MIM); a new qual solution that calculates audience loyalty and engagement, as well as receptivity to advertising. More

Nielsen Adds Diversity to Susan Whiting's Role

Oct 15 2010

In the US, Nielsen's Vice Chair Susan Whiting has assumed additional responsibility for diversity - focussing on the firm's leadership, global workforce of more than 35,000, and external purchasing policies. More

Nielsen to Pay Off $750m of Debt

Oct 4 2010

Two of Nielsen's subsidiaries are planning to sell $750m of senior notes which are due in 2018, in order to pay off a proportion of the research giant's debt. More

Nielsen Makes New Plans for Online Ad and TV Measures

Sep 24 2010

Nielsen has this week told clients it may widen the definition of its new Extended Screen ratings, dropping the absolute requirement that online TV programs must carry the same ads as their original broadcast. Separately, the research giant is said to be piloting a new 'GRP'-style online audience measure. More

Real Opinions to Sell Nielsen Solutions in Middle East

Sep 22 2010

Dubai-based Real Opinions has signed a reseller agreement with The Nielsen Company. Real Opinions will offer a number of Nielsen Online solutions in the Middle East, including SiteCensus, Market Intelligence and Campaign Analysis. More

Nielsen and Sunbeam 'Close to Agreement'

Sep 20 2010

In the US, the dispute between Sunbeam Television and Nielsen appears to be coming to a conclusion: the parties informed a judge in Miami last week that they are close to resolving the suit. More

Nielsen Taps Audio Watermarks for TV-Synched App

Sep 16 2010

Nielsen has developed an iPad app using audio watermarks to automatically detect and synchronize with TV programs, to serve viewers with relevant interactive content and advertisements. More

Sunbeam and Nielsen Head for Talks

Aug 20 2010

In the US, Sunbeam Television's lawsuit against Nielsen is back in the news, with mandatory mediation due to start on Monday in Boston. Sunbeam has submitted a long list of individuals it may cite or call upon for evidence, including network execs and current and past Nielsen competitors. More

Nielsen Ups IPO Goal, Adds New TV Ratings

Aug 17 2010

Nielsen has increased the amount it wants to raise by selling stock to $2.01bn, in its initial public offering (IPO) filed with the US Securities and Exchange Commission. The firm has also added two new categories for measuring TV viewing. More

Solid Quarter for Nielsen

Jul 30 2010

Nielsen has announced results for the quarter and six months ended June 30. Reported quarterly revenues rose to $1,270m, up 7% year-on-year and reported operating income rose 6% from $172m to $182m - a rise of 10% after adjusting for one-off costs and currency changes. More

Nielsen Hires Le Roy for APAC Research Role

Jul 29 2010

Nielsen has appointed Gai Le Roy to the role of Vice President Research - Audience Measurement, in its Asia Pacific online division. More

MRC Grants Accreditation to Nielsen's LPM

Jul 15 2010

In the US, the Media Rating Council (MRC) has given approval to all 25 of Nielsen's Local People Meter (LPM) markets - ten of which had their accreditation renewed, while the remaining fifteen markets were granted accreditation for the first time. More

Bhatia Leaves as Nielsen Re-Structures STB Arm

Jul 7 2010

In the US, Manish Bhatia, Nielsen's President of Advanced Digital Services, has left the company, resulting in a re-structure which will see the firm integrate set-top-box (STB) data into its current audience measurement services. More

Live-Only Ratings Revived

Jul 5 2010

Nielsen has told clients it will bring back its 'live-only' television ratings, dropped in April in favour of a measurement combining live and time-shifted viewing. The company says it has not changed its view that live/same day is a better measure, but can now offer both due to increased data capacity. More

Nielsen Begins New NZ TV Contract

Jun 29 2010

Nielsen has been reappointed as New Zealand's supplier of television audience measurement (TAM) services, winning an eight-year contract from SKY, TVNZ and TVWorks. More

Ad Firm Compiles Video Analysis Suite

Jun 18 2010

US video ad network BrightRoll has unveiled a new reporting suite that offers a means to measure the ROI on their online video campaigns, using measurement and analytics tools from research partners including comScore, Nielsen, Vizu and InsightExpress. More

Nielsen and McKinsey Form Social Media JV

Jun 14 2010

Nielsen and management consultancy McKinsey have formed a joint venture - NM Incite - to help companies use social media intelligence to drive business performance. More

TAM Ireland to Track Time Shifted Viewing

Jun 4 2010

TV ratings body TAM Ireland is to expand the size of its television audience measurement panel, while introducing the ability to track time shifted viewing (TSV) - a move which it says makes Ireland among the earliest countries to measure such trends in viewing behaviour. More

Nielsen Picks BlackBerry for World Cup Tracker

Jun 4 2010

Nielsen is to track South African consumers' lifestyle habits and engagement during the imminent World Cup, using BlackBerry devices. Participants will compile mobile diaries including photos and captions, giving a detailed picture of their movements and interaction with the tournament. More

Nielsen Files for $1.75 Billion Public Offering

Jun 3 2010

Nielsen has filed with the US Securities and Exchange Commission to raise up to $1.75bn in an initial public offering (IPO), which it will use to pay down debt and for 'general corporate purposes'. More

Nielsen Online's UK MD Steps Down in Restructure

May 28 2010

Nielsen Online's UK Managing Director Stephen Brooks has left, as part of a company restructure. More

Nielsen Names New European Leaders

May 18 2010

As part of an internal restructure, Nielsen has transferred Ivar Michaelsen from its Denmark office, to lead its operation in Germany, while appointing Justin Sargent as Group Managing Director for UK and Ireland. More

Nielsen Adds Mobile Internet Measurement in Aus

May 10 2010

Nielsen has added mobile Internet audience measurement to its Australian market intelligence service, a 'world first' in online audience measurement methodology according to the measurement giant. More

Nielsen Appoints Former AOL Insights Director

May 5 2010

In the UK, Nielsen has appointed AOL Europe's former Director of Insights and Sales Strategy Andrew Bradford, as a new member of its European online division. More

Nielsen Acquires Video Analytics Firm GlanceGuide

May 4 2010

Nielsen has acquired US-based video analytics and technology company GlanceGuide, and integrated the firm's advanced analytics capabilities into its own online video measurement tools. More

Sorrell Slams Nielsen Valuation as Both Report Results

Apr 30 2010

WPP CEO Sir Martin Sorrell says the figure reported in the press for Nielsen's possible valuation is 'out of the ballpark' and 'doesn't work in any way, shape or form'. Both companies reported encouraging results today, WPP forecasting growth for the year and Nielsen seeing 4% real revenue growth over Q1 2009. More

Nielsen Drops 'TV Channels Receivable' Service

Apr 29 2010

Nielsen has withdrawn 'TV Channels Receivable', a reporting service which showed how many channels the average TV household receives. The firm cites the change in the way channels are presented by different multi-channel providers as the reason behind the move. More

Nielsen Reports on Shanghai Three Screen Pilot

Apr 28 2010

Nielsen has released initial findings from its China 'Three Screen Report', which aims to provide insights into how Chinese consumers are using TV, Internet and mobile platforms. More

Nielsen Introduces R&D Program in China

Apr 27 2010

Nielsen has launched a global Research and Development program in China, focusing on market research technologies and methodologies. The firm says this initiative will become its most important R&D program outside the US home market. More

Nielsen 'to Recruit Bankers for IPO'

Apr 26 2010

Nielsen is said to be preparing to trade as a public company, inviting a number of investment banks to underwrite an initial public offering (IPO) which could be worth up to $21bn. More

Social Ads More Effective, Say Nielsen and Facebook

Apr 21 2010

Nielsen and Facebook have released the findings of a study which claims to show that ads placed on social media sites are more likely than others to be noticed and remembered, while also increasing users' intent to purchase. More

Nielsen and Bazaarvoice Team for WOM Alliance

Apr 16 2010

In the US, Nielsen has partnered with word of mouth (WOM) specialist Bazaarvoice to integrate the latter's consumer ratings and reviews into its BuzzMetrics dashboard. More

Nielsen Hires New MD for TV Client Services

Apr 8 2010

In the US, Nielsen has appointed media research veteran Ira Sussman as Senior Vice President and Managing Director of National Television Client Services; replacing Catherine Herkovic who has held the role since 2007. More

Nielsen Rolls Out TV Ratings in Puerto Rico

Apr 6 2010

Nielsen has rolled out its television audience measurement system in Puerto Rico, adding to the more than 30 markets where it already provides TV ratings. More

Nielsen Appoints New MD in Malaysia

Apr 6 2010

In Malaysia, Nielsen has promoted Kow Kuan Hua to the position of Managing Director of its Consumer Group, after 13 years with the firm. More

Nielsen Names New MD in Singapore

Apr 1 2010

Joan Koh has been promoted to the position of Managing Director of Nielsen in Singapore, after more than a decade with the firm. She replaces Paul Richmond, who has taken on the role of regional Managing Director of Retail Services and Product Leadership. More

Nielsen Bins Live-Only TV Ratings

Mar 31 2010

In the US, Nielsen is to eliminate live-only TV ratings, and has confirmed it will be introducing major changes to the way it calculates national ratings, including adding duplicate viewing to program telecasts. More

Nielsen Partners for Mobile 'Insight Engine'

Mar 24 2010

Software developer Openwave Systems Inc. is to collaborate with Nielsen to develop an 'insight engine', combining demographics and analytics to help mobile operators analyze, profile and target audience segments. More

Nielsen Partners with Targeting Firm

Mar 18 2010

In the US, Nielsen has partnered with online targeting data firm eXelate to integrate granular online and anonymous household-level offline data into eXelate's Targeting eXchange. More

Nielsen Buys German Retail Researcher

Mar 17 2010

Nielsen has acquired Munich-based market research consulting firm USP Market Intelligence, which focuses on consumer goods such as tobacco, confectionery and beverages in Germany and Austria. Terms were not disclosed. More

Nielsen Fails in Bid to Dismiss Sunbeam Case

Mar 8 2010

Sunbeam Television's lawsuit against Nielsen Media Research, filed last April, looks like it might be going to court after all, following a decision by a Florida judge. The claims centre around lower audience figures from Nielsen's new LPM system. More

Nielsen Revenues Flat in 2009

Feb 26 2010

The Nielsen Company has announced its financial results for the year ended December 31, 2009. Revenue was almost exactly level with the previous year ($4,806m) but up 4% if currency fluctuations are excluded. More

Nielsen Brings Ad Engagement Measure to UK

Feb 24 2010

Nielsen's TV ad effectiveness arm 'Nielsen IAG' is planning a UK roll out for its ad and programme engagement measurement service, running in the US since 2000. More

ANA, Nielsen Confident on New Style TV Ad Ratings

Feb 15 2010

In the US, joint tests by The Nielsen Company and the Television Advertising Committee of the ANA (Association of National Advertisers) have paved the way for the provision of individual or 'brand-specific' commercial ratings, the partners claim. More

Nielsen Appoints for New Global FS Practice

Feb 11 2010

Nielsen has promoted Justin Garrett to the post of Greater China Head within its newly formed Global Financial Services Practice. Based in Hong Kong, his role also covers China and Taiwan. More

Official Launch for UKOM Online Media Currency

Feb 10 2010

UKOM - the UK Online Measurement Company - and Nielsen have officially launched the UKOM Audience Planning System (APS), by publishing inaugural data from the online audience measurement system. More

NeuroFocus & Nielsen Team Up in Australia

Feb 10 2010

Neuromarketing firm NeuroFocus has formed a joint venture partnership with Nielsen to roll out its services in Australia. More

Nielsen Names New MD for South Asia

Feb 8 2010

In India, Nielsen has promoted Piyush Mathur to the role of Managing Director for its South Asia Business. More

Mobclix to Add Nielsen Data to Mobile Ad Exchange

Feb 8 2010

In the US, mobile advertising exchange Mobclix is to add Nielsen's data to its platform, to help increase the effectiveness of mobile advertising spend and enable mobile application developers to make more money through advertising. More

Nielsen Adjusts Plan for TV Ratings Change

Dec 17 2009

Nielsen has modified its plan to change the metric on which advertising deals for local TV ads are made, and says it will continue to provide Live TV ratings until the end of March 2010. More

Rentrak Acquires Nielsen Box Office Arm in $15m Deal

Dec 15 2009

Multi-screen measurement firm Rentrak Corporation has acquired Nielsen EDI, which provides measurement information and research solutions to the movie industry. More

Nielsen and Catalina JV for ROI Measurement

Dec 14 2009

Nielsen has formed a joint venture with St. Petersburg, Florida-based consumer-driven print communications firm Catalina Marketing Corporation, addressing the current hot topic of linking marketing exposure with purchasing behaviour. More

Nielsen's Pan Joins Digital Marketing Firm

Dec 14 2009

Former Nielsen exec Grace Pan has joined performance based digital marketing company SinoTech Group in the role of Chief Strategy Officer. More

Nielsen Sales Sharpen Focus on Research

Dec 11 2009

The Nielsen Company is selling eight publications including Billboard music magazine and The Hollywood Reporter, to a newly formed media investment group, e5 Global Media LLC; and is discontinuing two other titles. More

Leung Takes Key Nielsen Role in Hong Kong

Dec 10 2009

The Nielsen Company has promoted Eva Leung to the position of Executive Director, Retail Measurement, Hong Kong, replacing Angel Young who has moved to a regional role within the firm.. She was previously Director, Client Service, Retail Measurement. More

Nielsen Debuts Puerto Rico TV Measure

Dec 7 2009

Nielsen is to begin measuring television viewing in Puerto Rico, from the first quarter of next year. Launch clients include the island's three largest television providers: WKAQ-TV, the owned and operated Telemundo station; WLII-TV, the Univision affiliate; and WAPA-TV (Independent). More

Nielsen Responds to 4As Criticism

Nov 24 2009

Nielsen has responded to the American Association of Advertising Agencies (4As) complaint about its decision to change the metric on which advertising deals for local TV ads are made, from Live to Live + Same-Day. More

Nielsen Names South Asia FS Unit Head

Nov 24 2009

In Mumbai, Nielsen has promoted Shubhranshu Das to the post of Regional Head of its new Global Financial Services Practice in South Asia. More

Nielsen Promotes Bruce for MD Role

Nov 23 2009

In Australia, Nielsen's online research division has promoted Matt Bruce to the position of Managing Director, from his previous role as National Sales Director. More

Nielsen Panned for TV Ratings Changes

Nov 20 2009

The American Association of Advertising Agencies (4As) has written to Nielsen to complain about the firm's decision to change the metric on which advertising deals for local TV ads are made. More

STB Measurement First Priority for CIMM

Nov 17 2009

The recently launched Coalition for Innovative Media Measurement (CIMM) is to make digital set-top-box data (STB) its first priority, following a recent meeting held with audience measurement leaders. More

Nielsen Reports 1% Drop in Revenue during 'Steady' Quarter

Nov 12 2009

Nielsen's group revenues for the three months ended September 30, 2009 were down 1% to $1.25bn from the same period last year. CFO Brian West described the quarter as having been 'steady'. More

Nielsen Debuts Fast-Turnaround Ad Evaluator

Nov 9 2009

Nielsen has rolled out a fast turnaround method to enable agencies to quickly review the performance of recently launched TV ads, and react accordingly. More

CIMM Invites Set-Top Box Data Providers

Nov 3 2009

The recently formed Coalition for Innovative Media Measurement (CIMM) will be hosting a meeting with Nielsen, Rentrak, TiVo, TRA and TNS to discuss how the firms can work with the coalition to foster set-top box data research innovation. More

Nielsen and DataLogix in Targeting Partnership

Nov 2 2009

Nielsen and online targeting firm DataLogix have partnered to enable advertisers to target consumers based on their lifestyles, purchasing habits and media usage. More

Nielsen's Whiting Joins MarkMonitor Board

Oct 27 2009

Brand protection specialist MarkMonitor has appointed Nielsen's Vice Chair Susan Whiting to its Board of Directors. More

Nielsen Hands Further $2.5m to Think Tank

Oct 26 2009

Nielsen is to give its client think tank, the Council For Research Excellence (CRE), an additional $2.5m, bringing its total four-year investment to $10m. More

Nielsen Hires for New Ad Solutions Unit

Oct 15 2009

In New York, Nielsen has hired Steve Hasker to fill the newly created position of President, Media Product Leadership and Advertiser Solutions - a new business unit set up to help advertisers 'deliver the right messages to the right consumers'. More

UKOM Gives More Detail on Currency

Oct 15 2009

At a launch event held yesterday, UKOM - the UK online measurement body - unveiled further details about the online audience planning system it is developing in partnership with Nielsen. More

Nielsen Justifies Panel-Based Approach for UKOM

Oct 9 2009

Nielsen Online has underlined its commitment to the panel-based methodology it will use for the UK's first web measurement currency, following competitor comScore's proposal of a 'person-centric' approach using a hybrid technique employing cookie deletion. More

Nielsen Confirmed for UK's Online Currency

Sep 29 2009

UKOM, the UK online measurement body, has appointed Nielsen as its official partner to create the country's first currency for planning advertising campaigns on the Internet. More

Nielsen and Facebook Strike Measurement Deal

Sep 22 2009

Nielsen and Facebook have signed a multi-year partnership to help clients better measure the impact of online advertising and develop and market new products. More

Live-Only Loss Will 'Inflate Figures' Claims GroupM Exec

Sep 14 2009

Nielsen's decision to do away with live-only program ratings is 'a significant step backwards' according to GroupM North America's Chief Investment Officer, Rino Scanzoni. More

Nielsen Announces End of Live-Only TV Ratings

Sep 11 2009

Following client consultation, Nielsen is to move to live-program-plus-same-day ratings in its Local People Meter (LPM) and Set Meter markets by early December. More

Coalition 'Not About Competing with Nielsen'

Sep 11 2009

In the US, the newly formed Coalition for Innovative Media Measurement (CIMM) has attempted to clarify its goals in a conference call, stressing that rather than creating a competitor for Nielsen Media Research, it wants to fund new research into cross-platform and TV set-top box measurement. More

Nielsen Buys Korean Internet Analysis Firm

Sep 10 2009

Nielsen has acquired KoreanClick, a web measurement company in South Korea, for an undisclosed sum. More

TV Audience Measurement Coalition Confirmed

Sep 10 2009

A group of 14 companies has formally announced the founding of the Council for Innovative Media Measurement (CIMM), a consortium that will create a new TV audience measurement system, designed to challenge Nielsen's control over the marketplace. More

Nielsen Names New MD for Hong Kong

Sep 10 2009

Nielsen has moved Oliver Rust into the position of Managing Director, overseeing its business portfolio in Hong Kong. He replaces Ms Fanny Chan, who has moved to a regional role with the company. More

Nielsen Unveils Online Video Viewing Meter

Sep 9 2009

Nielsen Media Research has developed a new meter which will measure online video viewing in the same way the firm's A/P Meter does for television. More

Nielsen Moves Closer to IAB Accreditation

Aug 27 2009

In Australia, Nielsen has released data from its upgraded Internet panel, in a move towards its final accreditation by the Interactive Advertising Bureau (IAB). More

Nielsen and IRI to Pool Panelists

Aug 26 2009

In the US, Nielsen and retail analytics agency Information Resources Inc (IRI) have formed a new firm which will recruit, maintain and process data from a common set of households to support the Nielsen Homescan and IRI Consumer Network panels. More

Readership Row Splits Australian Media

Aug 24 2009

Australian readership research is in flux as incumbent currency provider Roy Morgan declines to take part in a new-look tender. As of yesterday, magazine publishing giant ACP has quit its national association in support of the Roy Morgan survey. More

Time Warner Multi-Mode Contract for Nielsen

Aug 19 2009

Media giant Time Warner has signed a seven year agreement with Nielsen, which will bring together TV, online, mobile measurement services, research on advertising segmentation and targeting, and consumer engagement research, under one contract. More

Nielsen Counters Consortium Rumour

Aug 18 2009

In response to last week's news that a consortium has been formed to challenge Nielsen's TV audience measurement 'monopoly', the firm has been in touch with employees to confirm that 'three screen' measurement remains central to its strategy. More

Data Giants Team Up for Visible World

Aug 18 2009

In the US a TV ad solutions firm is to bring together the services of Nielsen, Experian and Acxiom to help clients improve ad effectiveness using their existing data segmentation and optimization models. More

Nielsen MR Revenues Down 11.7%

Aug 13 2009

Nielsen has reported a 6% dip in revenues to $2.36bn for the six months ended June 30 2009. Revenues for its market research business dropped 11.7% to $1.25bn from $1.42bn in the year earlier period. More

Nielsen Invests in On-Trade Insight Specialist

Aug 11 2009

In the UK, Nielsen has taken a stake in CGA Strategy - which offers market intelligence for retailers in pubs and bars, and for drinks brand owners - while CGA has taken over Nielsen's sales tracking activities in the sector. Terms were not disclosed. More

Nielsen Rolls Out Online Measurement in Taiwan

Jul 21 2009

Nielsen has launched a web audience measurement solution in Taiwan, which offers third-party verification of Internet traffic through a combination of page tagging and visitor surveys. More

Nielsen Launches Business Consulting in India

Jul 15 2009

In Mumbai, Nielsen has launched a specialist Business Consulting Services group, which will combine qualitative consulting with fact-based analytic-driven recommendations. The group will be led by Asitava Sen, who joined Nielsen as Director, Retail Consulting last year. More

Nielsen Internet Panel Grows Tenfold

Jul 13 2009

In the US, Nielsen has launched what it describes as the industry's 'most advanced panel and platform' for measuring Internet audiences - increasing its measurement of web sites from 3,000 to more than 30,000. More

Nielsen Moves to New Regional HQ in Dubai

Jul 13 2009

Nielsen is opening new regional headquarters in Dubai, in the United Arab Emirates, from which it will continue to serve clients in the Middle East, North Africa and Pakistan. More

GfK Takes Majority Share in Nielsen JV

Jul 2 2009

GfK Retail and Technology has upped its stake in its Indian joint venture (JV) with Nielsen from 40.0% to 50.1%. Previously known as ORG-GfK Marketing Services, the JV will now be re-branded as GfKNielsen India and will be included in the consolidated accounts of the GfK Group. More

McGowan Returns to Discovery Channel

Jun 24 2009

In the US, Nielsen executive Steve McGowan is to return to the Discovery Channel as Senior Vice President of Research, in charge of directing all broadcast, digital media, marketing, ancillary and other types of research. More

Rainbow Hires Nielsen Media Veteran

Jun 24 2009

In the US, Nielsen Media Research veteran Tom Ziangas has joined TV production company Rainbow Media Holdings as Senior Vice President of Research, to oversee programming and sales research. More

Nielsen and MTdiamTtrie Launch Mobile Study

Jun 19 2009

Nielsen has partnered with French media agency MTdiamTtrie to launch a study of French mobile phone consumer behaviour. More

Nielsen and Digimarc Cement Alliance with New JVs

Jun 16 2009

Nielsen and secure identity solutions firm Digimarc are to launch two joint ventures that will combine the latter's solutions for deterring fraud, counterfeiting and piracy with the former's consumer and business data. The ventures replace a more informal agreement in place since 2007. More

Nielsen Handed Research Baton for 2012 Olympics

Jun 16 2009

Nielsen has been selected by the London Organising Committee of the Olympic Games (Locog) to provide market research services for the London 2012 Olympics and Paralympics. More

Nielsen Re-aligns Consumer Research Group

Jun 5 2009

Nielsen has re-organised its consumer research group into a global practice, and appointed practice expert teams across its five geographic regions. More

Nielsen Buys GfK Swiss Panels

May 18 2009

The Nielsen Company has agreed to acquire GfK's FMCG Retail Measurement and Consumer Panel business in Switzerland. Nielsen will take over assets related to two continuous FMCG panels: GfK's Retail Store Panel and GfK's Household Consumer Panel. More

Currency Changes Push Nielsen Revenue Down

May 15 2009

Nielsen has reported revenues for the three months to the end of March down 7% to $1.1bn from $1.2bn for the same period last year. Excluding the impact of currency fluctuations however, revenues increased 1%. More

Technical Problem Delays Nielsen's TV Ratings

May 7 2009

Nielsen has been unable to provide overnight TV ratings for four days this week, following a server issue which went undetected and caused a data collection stoppage over the weekend. More

Sunbeam Sues Nielsen Over LPM 'Defects'

May 1 2009

In the US, Nielsen is facing a lawsuit brought by Sunbeam Television Corporation, over claims that the ratings firm is understating the broadcaster's TV audiences. More

Nielsen Taps TV Panel for Internet Usage Data

Apr 28 2009

Nielsen is about to begin a test to measure the Internet usage of some of the members of its national TV ratings sample. If the pilot is successful, it will consider expanding the sample to include online viewing in its TV currency. More

Video and Social Networking Drive Online Engagement

Apr 24 2009

Internet users' engagement with the online landscape is deepening, according to a study conducted by Nielsen. The firm says this is in part due to the growing popularity of viewing video content online, and of social networking. More

Nielsen Names New MD in Taiwan

Mar 31 2009

Nielsen has promoted Jennifer Wang to the position of Managing Director in Taiwan, replacing Gordon Stewart who will be returning to Australia in the summer. More

Nielsen Revenues Up 4.5% in 2008

Mar 27 2009

Nielsen has reported 2008 revenues up 4.5% on a constant currency basis to $5bn, despite a climate which CFO Brian West predicts 'won't get any better, any time soon'. More

Nielsen Acquires Growth Strategy Specialist

Mar 19 2009

In New York, Nielsen has acquired consulting firm The Cambridge Group (TCG), which helps Fortune 500 companies develop organic growth strategies. Terms were not disclosed. More

Nielsen Moves Meyer for Top China Media Post

Feb 25 2009

Nielsen has transferred Jed Meyer from its US operation to the post of Managing Director, Media Services, Greater China based in Shanghai. More

'Job Done' for NielsenConnect as Mandel Leaves

Feb 12 2009

In New York, media's 'most quoted man' Jon Mandel has left his role as President of NielsenConnect, which is closing after two years in operation. More

Nielsen Names AsiaPac Head for Media Index

Feb 12 2009

Nielsen has appointed Duncan Falzon as Executive Director of Nielsen Media Thailand and Media Index, Asia Pacific. More

Global Roll-Out for Nielsen Store Planning Tool

Feb 5 2009

Nielsen is about to roll out its store layout and category space management solution my.spaceman, across more than 100 markets. More

US Households Not Prepared for Digital Switch

Jan 27 2009

Around 6.5 million US homes (5.7% of households) are not ready for the transition to digital TV (DTV) which is now scheduled to take place on June 12 this year, according to Nielsen estimates. More

Nielsen Shutters P.R.I.S.M. Initiative

Jan 26 2009

In the US, Nielsen has announced the indefinite suspension of its P.R.I.S.M. initiative, which it set up with the In-Store Marketing Institute in 2006. P.R.I.S.M. aimed to establish a common industry metric to measure audiences and gauge the effectiveness of in-store marketing. More

Nielsen Names New Consumer MD

Jan 21 2009

In Singapore, Nielsen has appointed Suresh Ramalingam as Managing Director of Consumer Research for its newly expanded API, MENAP and Southern Africa regions (APIMEA). More

Nielsen Ditches Scorecard for Repucom System

Jan 13 2009

In the US, Nielsen has partnered with broadcast measurement firm Repucom to analyze content and measure viewers' exposure to sponsored media during televised sporting events. The new service will replace Nielsen's current Scorecard offering. More

Wal-mart Opts Out of Nielsen's P.R.I.S.M.

Dec 23 2008

Retail behemoth Wal-mart has pulled out of the P.R.I.S.M. initiative, which was set up by Nielsen and the In-Store Marketing Institute in 2006 to establish a global metric for evaluating the in-store environment. More

Nielsen Slows LPM Rollout

Dec 19 2008

Nielsen has written to clients announcing a delay to the rollout of its Local People Meter (LPM) service in local television markets. The company will pause when the LPM is in use in 25 markets, instead of continuing rapidly to reach all 56 originally scheduled. More

Nielsen Sells Ad Monitoring Service

Dec 17 2008

Nielsen has sold its Hong Kong Advertising Monitoring (AIS) service to admanGo, a firm which provides a competitive advertising and ad monitoring service through an online platform. Terms were not disclosed. More

Nielsen Completes Radio Ratings Pilot

Dec 17 2008

In the US, Nielsen has completed the pilot study for its new diary-based radio measurement service, which is due to launch next spring. The company expects to unveil initial findings in February. More

Nielsen Buys Czech Pharma Specialist AMAR

Nov 20 2008

Nielsen has signed an agreement to acquire pharma retail trade specialist AMAR Research, headquartered in Brno, the Czech Republic's second largest city. Terms were not disclosed. More

Nielsen Hires Head for China Consumer Role

Nov 19 2008

In Hong Kong, Nielsen has appointed Umang Pabaru as Managing Director, Nielsen Consumer Research, for the Greater China region, leading the teams in Hong Kong, mainland China and Taiwan. More

Nielsen Gets US Radio Ratings Contracts

Nov 18 2008

Nielsen is moving into direct competition with Arbitron over US radio ratings: two major radio broadcasters today announced a switch to Nielsen Media's ratings service in a number of markets from Q3 of 2009. Arbitron has described the once-a-year Nielsen service as 'a step backward'. More

US TV Ad Bureau Backs Live + 3

Nov 18 2008

In the US, the Television Bureau of Advertising has announced its support for Live + 3 program ratings as the standard for local buying and planning in LPM and metered markets – and has praised Nielsen for its early commitment to introduce relevant ratings. More

'Decent Earnings' and Bold Plans for Nielsen

Nov 14 2008

Nielsen CEO David Calhoun says the firm plans to push for dominance in the 'three screen audience measurement' market, and can continue to grow despite world economic problems. The firm reported revenue of $1,260m in the third quarter, up 3% after excluding currency fluctuations. More

Nielsen / NeuroFocus Partnership Heads to Japan

Nov 13 2008

Nielsen's alliance with US ad and brand measurement firm NeuroFocus has been extended into Japan, where the pair will use respondents' brain waves, eye movements and other physical features to study the impact of commercial messages or products on potential customers. More

Whiting Rise Continues at Nielsen

Nov 11 2008

In the US, Nielsen has promoted Executive Vice President Susan Whiting to the post of Company Vice Chairperson, joining Chairman and CEO David Calhoun in the newly created 'Office of the CEO' to provide oversight and direction to the company's initiatives and operations. More

Nielsen and IMMI Shut Down OOH Service

Nov 10 2008

The Nielsen Company and partner IMMI have mothballed their recently launched out-of-home (OOH) television viewing measurement service with immediate effect. The companies blamed difficult economic times, which had led to 'limited economic support' for the service. More

Chinese Media Intelligence Service Unveiled

Oct 14 2008

In China, Nielsen has partnered with media information and data firm Meihua to launch a comprehensive source of media rates and related data across the region. More

Nielsen Appoints New AsiaPac and Indian Leader

Sep 19 2008

Nielsen has appointed Christophe Cambournac as President, Asia Pacific and India, succeeding Nonoy Niles who will be leaving the company after fourteen years. More

Nielsen's OoH Service to Cover Video Networks

Sep 18 2008

In the US, Nielsen has expanded its suite of out-of-home (OoH) media measurement services to cover the $1.3bn advertiser-backed video network business. More

Nielsen Names New Communications Chief

Sep 16 2008

In the US, Nielsen has appointed Ed Dandridge as Senior VP and Chief Communications Officer, responsible for managing communications between Nielsen and its key audiences and stakeholders inside and outside the company. More

Mobile Segmentation Tool Launched

Sep 8 2008

Nielsen has launched Mobile-PRIZM, a new product that combines the company's consumer segmentation and mobile media targeting tools, to help advertisers target mobile audiences more effectively. More

Nielsen Launches Hollywood Analysis Service

Sep 5 2008

In the US, The Hollywood Reporter (THR) – the trade publication for the film industry – has linked up with parent company Nielsen to offer a customized data analysis service, and appointed Nielsen Entertainment Media Analyst James Li to head the initiative. More

Nielsen and IMMI Deliver OoH TV Metrics

Sep 2 2008

In the US, Nielsen and Integrated Media Measurement Inc (IMMI) have begun delivering the first daily all-electronic national TV ratings for viewing outside the home. More

Media and Internet Help Nielsen Growth

Aug 14 2008

Nielsen has reported increased second quarter revenues of $1,304m, up 12% from the same period in the previous year; and a year-on-year rise of 12% in first half revenues to $2,518m. More

Nielsen and Nugg.ad to Merge Consumer Data

Aug 8 2008

In Europe, predictive targeting technology firm Nugg.ad is to combine Nielsen Homescan panel data with survey data it gathers from visitors to its partner web sites, to help advertisers target consumers through online marketing campaigns. More

Nielsen Adds Personality Profiling to Homescan

Jul 29 2008

In the US, Nielsen has partnered with Mindset Media – a firm that creates consumer profiles of web users – to add personality profile mapping to its Homescan consumer purchase panel of 125,000 US households. More

Google Links TV Ad and Site Metrics

Jun 6 2008

Google is integrating its Google Analytics traffic analysis tool with its Google TV Ads program. Some observers are interpreting the move as further evidence that the search giant is headed for direct competition with Nielsen. More

IRI and Nielsen Tie Up Major Deals

Jun 3 2008

Nielsen and rival consumer analytics firm Information Resources Inc (IRI) have both announced major contracts with consumer giants. IRI says it has ousted Nielsen from a UK contract they formerly shared, with P&G; Nielsen says it has signed a global contract with the Coca-Cola Company. More

Nielsen Tool Gets 'Retail Edition'

Jun 3 2008

Nielsen has introduced a Retail Edition of its Answers technology platform, which groups a number of analytical and reporting applications in a business-process oriented framework. More

'Fusion' Offer from Nielsen and Client

Jun 2 2008

The Nielsen Company and NBC Universal, one of its major clients, are to collaborate to offer advertisers sales metrics based on the 'fusion' product developed by NielsenConnect. More

Nielsen Extends Profiling to Mobile Web

May 29 2008

Nielsen has extended its online audience profiling service to the mobile Web. The new service provides marketers and publishers with lifestyle and demographic information for the audience of more than 200 mobile web sites. More

Official Launch for Nielsen's Clear Decisions

May 28 2008

The Nielsen Company and its subsidiary Interactive Market Systems (IMS) have announced the launch of IMS Clear Decisions(TM), a new software platform claiming to simplify access to media and marketing data and speed up the generation of insights from it. More

New Ratings Code Requires 'Approval First'

May 16 2008

In the US, the Media Ratings Council (MRC) has created a new code of conduct requiring audience ratings firms to obtain accreditation before launching a new measurement currency into the marketplace. More

Nielsen Completes IAG Acquisition

May 16 2008

Nielsen has completed the acquisition of TV ad effectiveness firm IAG Research, which will be re-branded as Nielsen IAG. More

Nielsen Integrates NRG with BASES

May 14 2008

Nielsen's film and home entertainment specialist NRG (National Research Group) has become part of the firm's BASES division, which provides new product optimization, marketing plan simulation capabilities and sales forecasting. More

Nielsen Launches 'Ailment Panels'

Apr 25 2008

In the US, NielsenHealth has launched a series of 32 'Ailment Panels' to provide manufacturers and retailers with insights into consumer related attitudes and behaviours of patients suffering from diseases and medical conditions. More

AMC and Nielsen Partner to Develop New AIM

Apr 11 2008

In the US, TV network AMC has partnered with Nielsen to develop a new Audience Identity Metric (AIM) that segments the audience by behavior, as well as a new 'Ad Vantage' metric for advertisers to measure ad receptivity across the industry. More

Nielsen Pays $225m for IAG

Apr 7 2008

Nielsen has agreed to acquire US-based audience engagement firm IAG Research for $225m; and will make it 'the cornerstone for a new analytics practice'. More

Nielsen Reduces Loss, Grows Revenue 7%

Mar 31 2008

The Nielsen Company has announced results for the year ended December 31, 2007. The research giant narrowed its loss from $368m in 2006 (pro forma) to $282m, and grew reported revenue to $4,707m, a rise of 13% from its pro forma figure for 2006, or 7% adjusting for currencies and deferred revenue. More

Financial Research Head for Nielsen HK

Mar 31 2008

The Nielsen Company has appointed Justin Garrett as Director, Financial Services in Hong Kong. More

Scarborough Looks at Local Expansion

Mar 27 2008

In the US, Arbitron and Nielsen joint venture Scarborough Research says it is considering the possibilities of expanding into additional 'mid-tier' local markets. More

Nielsen Promotes Communications Leader

Mar 20 2008

In the US, The Nielsen Group has promoted Karen Watson to the position of Chief Communications Officer and Senior VP of Global Communications, from her previous title of SVP Communications for Nielsen Media Research. More

Philippines Court Hopes for Happy Ending

Mar 18 2008

In the Philippines, the Quezon City Regional Trial Court has suspended proceedings filed by broadcaster ABS-CBN against AGB Nielsen Media research, to allow the parties time to try and reach a settlement. More

LA Set-Top Box Deal for Nielsen

Mar 12 2008

Nielsen and US cable TV company Charter Communications have partnered to analyze digital set-top box (STB) data from 330,000 households in the Los Angeles area. More

Members Define Study Topics on New Nielsen Site

Mar 11 2008

The Nielsen Company has launched Nielsen PreView, a business-to-business research service which brings the group's range of marketing and media information sources to bear on issues identified as important by members on a web site. More

Global Ad Campaign for Nielsen

Mar 10 2008

The Nielsen Company continues to break new ground following its rebranding from VNU last year. Today it announced its first global brand awareness campaign, built around a marketing collaboration with The New York Times Company and including sole sponsorship of an Olympics Special issue of the latter's 'PLAY' sports magazine. More

Nielsen to Speed Up TV Ad Tracking with Ad-ID

Mar 6 2008

Nielsen is to incorporate Ad-ID (Advertising Digital Identification) coding into its 'KeepingTrac' system, which enables advertisers to check that their TV ads ran according to their media plans. More

Hispanic/Latino Council to Advise Nielsen

Feb 28 2008

Nielsen has set up a national Hispanic/Latino Advisory Council (HLAC) to guide the company's recruitment, measurement and reporting of Hispanic TV households in the US. More

Sustainability Partnership for NMI and Nielsen

Feb 27 2008

In the US, health, wellness and sustainability researcher Natural Marketing Institute (NMI) has teamed up with Nielsen to provide consumer packaged goods manufacturers and retailers with a better understanding of its consumer segmentation model LOHAS (Lifestyles Of Health And Sustainability). More

Nielsen Funds Cross-Platform Study

Feb 26 2008

Nielsen Media Research is funding a $3.5m year-long study to observe how people actually consume media on both traditional and emerging video platforms inside and outside their homes. More

Statmon Software Keeps Watch on PPM

Feb 26 2008

In the US, Statmon Technologies – which develops monitoring software – has released 'ACCURATE', a system which interfaces with Nielsen's Portable People Meter (PPM) data rating system to ensure household TV viewer ratings are correctly credited to the relevant broadcasters. More

Sundown for Project Apollo

Feb 25 2008

Arbitron and Nielsen have ditched development of 'Project Apollo', their much-vaunted scheme to give a better understanding of the link between consumer exposure to advertising through multiple media and shopping / purchasing behaviour. More

Nielsen Rolls Out Homescan Consumer Panel In China

Feb 21 2008

Nielsen will soon reach 40,000 households in China through the launch of its Homescan consumer purchase panel in the region. More

Nielsen Picks FMCG Veteran For Asia Pacific Post

Feb 21 2008

Nielsen has appointed Michael Sherrard Executive Director of its FMCG Customised Research practice in Asia Pacific. More

Australian Radio Body Seeks Enhanced Ratings

Feb 19 2008

Commercial Radio Australia – the industry body representing Australia's commercial radio broadcasters – has teamed up with Nielsen Media Research to develop an enhanced ratings system to reflect changes in audience listening habits. More

Nielsen Makes TV Analysis Buy

Feb 15 2008

In the US, Nielsen has acquired TV analysis and software company Audience Analytics along with its Audience Watch software. Terms of the deal were not disclosed. More

Nielsen Invests in Neuromarketing Research

Feb 7 2008

Nielsen has formed an alliance with neuromarketing research firm NeuroFocus to develop new measurement techniques based on the latest advances in neuroscience. Nielsen CEO David Calhoun becomes a member of the NeuroFocus Board. Details of the investment were not disclosed. More

Nielsen Finds Work for Idell

Feb 4 2008

Nielsen has hired Cheryl Idell, most recently Executive VP, Media and Marketing Planning at Twentieth Century Fox, to lead the growth of its media analytics products. More

Nielsen's New Digital Service Names Leader

Jan 25 2008

Former Time Warner Cable VP Bruce Haymes has joined Nielsen as head of the firm's new Nielsen Digital Media Manager service, designed to enable companies to monitor, manage and profit from the distribution of traditional media content on the Internet. More

Nielsen's NORA Off The Ground

Jan 25 2008

Nielsen has officially launched NORA, its measurement service that compiles video-on-demand (VOD) usage figures from real-time transactions collected at the set-top box level. More

Nielsen Marketing Hires Leader for China

Jan 24 2008

Nielsen Marketing has appointed Chris Morley as Managing Director, to expand the company's retail and consumer research capabilities in China. More

Nielsen Mobile Expands European Reach

Jan 23 2008

Nielsen has expanded its telecom and mobile research division Nielsen Mobile, with the establishment of operations in the UK, Germany, France, Italy, Spain, Sweden and Russia. The firm plans additional expansion throughout Europe later this year. More

Nielsen to Decide Soon on 'Live plus 3' Local Ratings

Jan 16 2008

Nielsen Media Research has informed clients that it is close to making a decision on whether to make its local TV ratings more consistent with national TV ratings currency. More

Nielsen Loses Havas Contract to TNS

Jan 15 2008

Global marketing communications group Havas has signed an agreement with TNS Media Intelligence (TNSMI), ending its contract with Nielsen Monitor-Plus and making TNSMI its primary provider for competitive advertising intelligence. More

Nielsen Announces New UK MD

Jan 11 2008

Nielsen has promoted Justin Sargent from Executive Commercial Director to UK MD. He succeeds Eleni Nicholas, who has taken on the role of Commercial Development Officer, Nielsen Europe while retaining her Group MD role for Nielsen's UK and Irish business. More

Nielsen Asks TV Stations for Accuracy

Jan 10 2008

Following a series of problems with its TV coding system, Nielsen Media Research has written to US TV stations asking them to help ensure there are no future glitches. Nielsen has also sent them a 'Guide to Encoder Best Practices', which outlines the correct coding procedures. More

Nielsen Plans Include Combined National Ratings

Jan 8 2008

Nielsen has announced plans for the September launch of an enhanced weighting procedure for its TV ratings estimates. It will also be consolidating all its national ratings systems into a single 'calculation platform' during the next two years. More

Sony Hires Nielsen to Measure TV / Internet Combo

Jan 8 2008

Sony Pictures Television (SPT) has awarded NielsenConnect a contract to develop audience metrics to quantify the combined impact of its television and Internet platforms, to help its advertisers better understand the make-up and behaviour of audiences. More

Philippines Case Dismissed

Jan 7 2008

In the Philippines, the Quezon City Regional Trial Court (RTC) has dismissed the 'ratings cheat' case brought by television company ABS-CBN Broadcasting Corp against ratings firm AGB Nielsen Media Research (AGB), citing the requirement for notice periods in the contract between the two companies. More

Nielsen's Trials Continue

Dec 20 2007

Audience measurement continues to bring its share of legal problems for Nielsen worldwide. Today, the court in the Philippines 'bribery' case ordered a halt in TV audience fieldwork; while in Spain, a newspaper has filed a claim against the ratings giant for losing it '$1.4m' in ad revenue. More

Nielsen in Targeted Ad Software Tie-Up

Dec 19 2007

The Nielsen Company and INVIDI Technologies Corporation have today announced a multi-year agreement to share data and explore ways to measure personalized television ads targeted at specific viewers. More

Filipino Researchers Grab Headlines

Dec 18 2007

Never a dull moment in research in the Philipinnes. More details have been emerging about the suing of Nielsen by a major broadcaster, while the country's senate is to consider regulation of opinion polls at the bidding of a member who says the alternative is to 'allow the public survey firms to run the government and society.' More

Broadcaster Sues Nielsen JV After 'Bribery' Claim

Dec 14 2007

Filipino broadcasting firm ABS-CBN has filed a lawsuit against AGB Nielsen Media Research Philippines for gathering and releasing what the firm describes as 'erroneous' TV ratings data, following the 'bribing' of respondents by one of its competitors. More

Arbitron Lowers Guarantee; Familiar Call on Congress

Dec 6 2007

Facing pressure from clients, Arbitron yesterday said it would guarantee delivery of 80% of the target size for its panels, down from 90% previously. Meanwhile, minority broadcasters' association NABOB has reawakened memories of the Nielsen Media controversy of two years ago with talk of a Congressional Investigation. More

Nielsen to Watermark Online Content

Dec 6 2007

Nielsen has partnered with secure identity solutions firm Digimarc to develop a system to enable media companies, social networks, peer-to-peer services and user generated sites to track the distribution of media content across the Internet. More

Nielsen Grants Research Council Extra $2.5m

Dec 5 2007

Nielsen will be giving its client forum, the Council For Research Excellence (CRE) an additional $2.5m, to enable it to conduct its own methodological research on video audience measurement. The grant is Nielsen's third since the council was founded in 2005, and brings its total donations to $7.5m. More

Novaction Co-founder Joins Nielsen

Dec 4 2007

Jacques Blanchard, the Co-founder and President of marketing and research consultancy Novaction, has jumped ship to join rival, Nielsen-owned BASES, which provides research and forecasting services to the consumer packaged goods sector. More

Barns Takes Nielsen China Role

Dec 3 2007

Mitch Barns has been named President of Nielsen Greater China. He will report directly to Nielsen Chairman and CEO David Calhoun, and will serve on the group's Executive Committee. More

IAB Australia Decision Wrong, Says Nielsen

Nov 29 2007

In Australia, following a three-month review of how online audiences should be measured, the Internet Advertising Bureau (IAB) has announced that a panel-based methodology should become the industry standard. Nielsen Online has branded the decision 'a step backwards'. More

Nielsen Debuts Retail Category Scorecard

Nov 20 2007

The Nielsen Company has introduced a new scorecard product, designed to help manufacturers and retailers work together to measure how certain product categories bring shoppers into stores. More

Nielsen Business Media Names Farrar President

Nov 16 2007

In the US, Nielsen veteran Greg Farrar has become President of Nielsen Business Media. He has worked for the company for more than 20 years. More

Nielsen Expands Portal Monitor in Hong Kong

Nov 13 2007

Nielsen Online has added an additional 12 portals to the list of 40 it currently monitors for its Market Intelligence service in Hong Kong. More

Nielsen Drops the Remote

Oct 31 2007

From the end of the year, Nielsen Media Research will no longer collect data on remote control ownership in households in its metered panels. The ratings giant says 96% of its US sample have a remote control device and most new sets now come with one. More

Asian Roll Out for 'Npod'

Oct 30 2007

Nielsen Media Research is commencing the Singapore launch of the Nielsen Personal Outdoor Device (Npod), and plans to launch the measurement system in Hong Kong in the near future. More

Google To Buy Nielsen's Demographic Data

Oct 24 2007

Google has partnered with Nielsen to provide data which pinpoints what kinds of viewers are watching the ads which the Internet search giant sells through its Google TV Ads network. More

Nielsen in Ten-Year Outsourcing Deal

Oct 19 2007

Nielsen has announced a massive, ten-year outsourcing deal with India's Tata Consultancy Services (TCS). The research giant's IT, operations and HR functions worldwide are among those covered by the $US 1.2 billion agreement. More

Nielsen Forms Cross-Platform Partnership

Oct 17 2007

Nielsen and TV sports network ESPN are collaborating to develop a model to measure consumers' use of media across a variety of platforms including TV, the Internet and digital mobile devices. More

Nielsen Restructures Online and Mobile Divisions

Oct 15 2007

Nielsen has combined its Nielsen//NetRatings division with BuzzMetrics to form Nielsen Online, and re-branded its recently acquired Telephia unit as Nielsen Mobile. More

New Nielsen Tool Aids Advertiser Compliance

Oct 12 2007

Nielsen has added a new feature to its recently launched 'KeepingTrac' web-based commercial tracking service, which it says will enable advertisers to monitor the demographic composition of their advertising audiences, and help them comply with recent promises on advertising to children. More

Apollo Pilot Extended

Oct 11 2007

Arbitron and Nielsen are to extend the pilot period for their joint venture Project Apollo into the first quarter of 2008, to allow more time to demonstrate its benefits and to develop data delivery procedures. It was previously scheduled to complete this year. More

Heroic Retreat as Nielsen Responds to Client Concerns

Oct 9 2007

Nielsen has stepped back from an experiment with combined ratings for shows airing twice. The new option, intended to pilot more flexible reporting to deal with new technology, gave NBC a single unduplicated rating for September's last Monday and Saturday showings of 'Heroes' but seems to have alarmed other subscribers. More

Radio Foursome Join Project Apollo

Oct 9 2007

Arbitron / Nielsen joint venture Project Apollo has reached agreement with four major US radio industry firms, to add audience data for commercials broadcast on their network and syndicated programs to its offer. More

Indian Radio Measurement Launches Amid Controversy

Oct 5 2007

India's audience measurement agency TAM has confirmed that its Radio Audience Measurement (RAM) survey will go ahead this month using Diary methodology, despite concerns expressed by the Media Research Users Council (MRUC) that the technology is not sufficiently robust. More

Nielsen's 1,250 Job Cuts 'Should be All for Now'

Oct 1 2007

The Nielsen Company has laid off 1,250 of its staff, but says the losses are probably 'the last for some time' and the total of c.4,000 redundancies originally planned for 2007 will not be reached, according to Reuters. More

First In-Store Data from Nielsen's P.R.I.S.M.

Sep 28 2007

Nielsen and its partners have announced 'substantial progress' in their P.R.I.S.M. project, which aims to establish a global metric for evaluating the in-store environment. Initial results shed light on the relationship between traffic and purchases, and the level of in-store communuications with shoppers. More

Two Health Launches for Nielsen

Sep 28 2007

The Nielsen Company has announced the launch of two new services from its NielsenHealth operation: Diabetes*Buzz(TM) and Healthcare Marketing Mix. More

Nielsen to Treble Size of US TV Ratings Panel

Sep 26 2007

Nielsen has said that it intends to treble the size of its National People Meter (NPM) TV ratings panel by 2011, to include 37,000 US households and 100,000 people. More

New TV Ad Formats Proving Headache for Nielsen

Sep 24 2007

Nielsen Media Research has informed its TV network and syndication clients that its Monitor-Plus tracking system is struggling to identify some new forms of 'live' TV advertising; and asked them to work with it to solve the problem. More

Nielsen Promotes TV Ratings Trio

Sep 13 2007

From 1 October, Nielsen will be reshuffling its television ratings unit to give three of its most senior executives new responsibilities – they are Catherine Herkovic, Kevin Svenningsen and Tom Ziangas. More

New President Unites Nielsen Entertainment

Sep 12 2007

Bruce Dennler has been named President of Nielsen Entertainment, uniting a division previously split between east and west coast leadership. More

Carat Helps Nielsen Launch New Ad Monitor

Sep 10 2007

The Nielsen Company has announced the launch of a new web-based commercial tracking system, 'KeepingTrac', which it claims is the first to allow clients to see if their commercials ran the previous day according to their media plans. More

Nielsen Gets French Supermarket Data Deal

Sep 7 2007

Nielsen's FMCG analytics unit Decisions Made Easy (DME) has partnered with France's first online supermarket Telemarket. The retailer's consumer profile data will be used to help suppliers gain an insight into the online supermarket sector. More

Nielsen Launches Store Explorer

Sep 6 2007

Nielsen has launched another new product integrating data from two or more of its existing sources. Web-based 'Store Explorer' examines retail store conditions and their impact on brands and categories, using information from up to four other services. More

Senior Promotion for Nielsen Media in China

Sep 5 2007

Nielsen Media Research in China has promoted Rita Chan to the post of Executive Director of Sales & Client Services, more than 25 years after she joined the group. More

Nielsen Launches Healthcare Site Tracker

Aug 31 2007

Nielsen has announced it will shortly begin the syndicated measurement of professional healthcare web sites. The research giant says the move will create a new standard for measuring healthcare professionals' activity on the Internet. More

Nielsen and Cognos Ink Multi-Year Deal

Aug 28 2007

Nielsen has signed an agreement with business intelligence (BI) and performance management firm Cognos, to use its Cognos 8 Business Intelligence software to deliver integrated information services to its clients and accelerate the growth of its Nielsen Answers(TM) solution. More

New AsiaPac Leader for Nielsen's Bases

Aug 28 2007

The Nielsen Company has appointed Christophe Cambournac as MD for Bases Asia Pacific, located in Hong Kong. He succeeds Marc Lagrois who stays within the firm but will return to the US. More

New Nielsen Healthcare Unit Builds Team

Aug 23 2007

Recently launched NielsenHealth has appointed Paul Coggin as VP, Healthcare Marketing and Sales and Ron Timmerman as VP, Health Panel Services. More

Visual Sciences Settles Patent Case

Aug 22 2007

Web analytics provider Visual Sciences has resolved its patent infringement lawsuit with NetRatings and agreed to pay it $9m, of which $2m is due immediately and the remaining $7m payable in quarterly instalments of $500,000 commencing at the end of March 2008. More

Growth for Nielsen, Rapid Growth for Ipsos

Aug 16 2007

Ipsos and Nielsen have reported results for the first half of the year. Ipsos increased revenue by 8.7% over the year earlier period to €443.1m, while Nielsen's grew from $2,019m to $2,241m. More

Nielsen Launches Healthcare Firm, Completes Telephia Buy

Aug 10 2007

The Nielsen Company has launched NielsenHealth, offering clients 'consumer centric' analytical tools to more effectively understand and address the attitudes, behaviors and needs of patients and physicians. Matthew Dumas becomes its MD. More

Wrestlers Recover from Half-Nielsen

Aug 6 2007

Nielsen Media Research has blamed technical problems for underreporting of ratings for the USA Network for five days last week, including WWE wrestling program 'Raw'; and says the system is now functioning normally again. More

Segmentation Launch Links Nielsen Services

Aug 3 2007

Nielsen this week announced a new service offering clients insight into the media habits of specific demographic segments. The service combines elements of Nielsen's NPOWER TV ratings analysis tool and the PRIZM NE lifestyle segmentation product offered by its subsidiary Claritas. More

Nielsen Reports Errors in Print Ad Spend Data

Jul 30 2007

In South Africa, Nielsen Media Research has uncovered anomalies in its print adspend data going back to January, which have resulted in advertising spend being overstated for both newspapers and magazines. More

Vovici Launches Integrated MR Tool

Jul 24 2007

Enterprise Feedback Management (EFM) provider Vovici has added a new market research tool to its EFM Community product, exploiting its experience working with Nielsen on its Homescan panel. More

Nielsen Unveils New 'Solo' Video Meters

Jul 20 2007

Later this month, Nielsen will be testing a new metering device which will plug in to iPods, MP3 players and other personal video devices (PVDs) to enable measurement of video-based programming wherever it is being watched. More

Nielsen Appoints from Within for Marketing Role

Jul 19 2007

Nielsen has appointed Tom Duffy as VP Industry Services responsible for all internal and external marketing to support the firm's partnership organisations, while providing thought leadership and positioning on industry strategic issues. More

Nielsen Appoints SVP International Communications

Jul 17 2007

Nielsen has promoted Lisa Lee to the role of Senior Vice President, International Communications, where she will take responsibility for all corporate and marketing communications outside North America. More

Nielsen Launches 'Out Of Stock' Tool

Jul 13 2007

Nielsen owned analytical software firm Decisions Made Easy (DME) has released a software tool that enables consumer goods manufacturers to pull data directly from retailers to help them manage in-store product availability. More

Sony to Share Game 'Census' Data with Nielsen

Jul 2 2007

The Nielsen Company and Sony Computer Entertainment America Inc. (SCEA) are to develop a new measurement system for game network advertising, with Nielsen given access to the games giant's user data. More

Nielsen Forms Asian Travel Partnership

Jul 2 2007

The Nielsen Company China and membership organisation The Pacific Asia Travel Association (PATA) have announced a broad strategic partnership to deliver statistics, analyses and forecasts to the region's travel and tourism industry. More

Nielsen Boosts Mobile Capability with Telephia Buy

Jun 28 2007

Nielsen is acquiring San Francisco-based syndicated telecom MR firm Telephia, in a move designed to accelerate measurement of consumer behaviour across the $350 billion mobile phone sector. Terms of the transaction were not disclosed. More

Nielsen Integrates Hispanic TV Ratings Into National Sample

Jun 27 2007

Nielsen has announced plans to integrate and report the television viewing habits of Hispanic households and individuals as part of its general TV marketplace ratings. More

Zouzou to Lead Nielsen's European In-Store March

Jun 26 2007

Denmark-based Anis Panduro Zouzou has been appointed Nielsen's European In-Store Manager, charged with leading the roll-out of its In-Store initiative across Europe. More

Nielsen EDI Expands with International Movie Market

Jun 25 2007

Box office measurement division Nielsen EDI has expanded its coverage to include Japan and South Korea, the two largest box office markets in Asia. More

Nielsen / NetRatings Merger Concluded

Jun 25 2007

The Nielsen Company has completed its merger with NetRatings, Inc. NetRatings becomes a privately held company, wholly owned by Nielsen and its subsidiaries, and with its shares delisted on Friday from the Nasdaq Global Market. More

Nielsen Fills Blind Spot with Fridge Magnet Scanner

Jun 21 2007

Nielsen has introduced Homescanฎ Total ShopperView, billed as 'the industry's largest panel created to capture feedback on non-bar-coded items'. The service covers 15 categories of perishables such as bakery items, meat, vegetables and coffee. More

Nielsen Considers Adding Internet Measures To TV Ratings

Jun 18 2007

In advance of its buyout of NetRatings, Nielsen is contemplating a plan to integrate online audience measurement with its TV household ratings system. More

Senior Asian Moves for Nielsen

Jun 15 2007

The Nielsen Company has promoted Paul Richmond to the position of MD of ACNielsen in Singapore and Malaysia. He takes over from Ashok Charan, who moves to a newly established Regional Client Service role. More

Target Pulls Plug on Psyche Survey

Jun 13 2007

US retailer Target has pulled an e-mail survey which made some respondents feel 'uncomfortable'. The questionnaire, which was designed by New York firm Mindset Media and distributed to Target customers on Friday by Nielsen, was canceled by Saturday morning. More

Nielsen Improves Reporting Capability

Jun 8 2007

Nielsen has launched a marketplace intelligence reporting service called Enterprise Reporting, available through the Nielsen Answers web-based portal. More

Nielsen to Track Mobile Media Use from July

Jun 6 2007

Nielsen will launch the first product under its new Nielsen Wireless brand, Mobile Vector, in the US next month. The launch marks a major move by the measurement giant into coverage of mobile media consumption. More

Nielsen Sports to Track Shopping by Olympics Fans

Jun 6 2007

In a week when one particular Olympic brand – the peculiar new London 2012 logo – has dominated many headlines, Nielsen Sports is expanding its FANLinks(TM) service to identify where Olympics fans shop and which brands they buy. More

Nielsen Names Barns to Succeed Tomei

Jun 5 2007

Following the recent departure of Robert Tomei, Mitch Barns has been named Global President of Nielsen's consumer segmentation tools, Homescan, Spectra and Loyalty. The move continues the firm's reorganisation of its Consumer Product Leadership team. More

India's TAM Moves Beyond TV

Jun 4 2007

Indian media researcher TAM has moved into radio measurement, citing rapid growth in advertising in the sector, and is also considering an out-of-home service. More

NMR Leads Nielsen Revenue Rise

May 31 2007

The Nielsen Company has reported revenues for the first quarter of 2007 up 5% over the same period last year, helped by a strong performance (up 7%) from its Media Research division. More

Media Veteran Joins Project Apollo Team,USA

May 30 2007

Joel Zaremby has joined Arbitron as Senior Account Manager on Project Apollo, the joint venture with Nielsen which is being developed to provide advertisers with a better understanding of the connection between media exposure and purchase behaviour. More

Global Role for Nielsen's IMS Veteran

May 29 2007

The Nielsen Company has appointed Paul Baynton as General Manager of its media planning and analysis software business IMS Worldwide. He has been with the division for two decades and was previously MD of IMS International. More

Wal-Mart to Hand Over Sales Data to Nielsen

May 23 2007

Wal-Mart has partially lifted its six-year ban on providing sales data to MR firms, to support Nielsen's effort to create an industry standard for in-store marketing measurement. More

Nielsen and Phoenix Multicultural Launch Hispanic Panel

May 22 2007

Nielsen has partnered with research firm Phoenix Multicultural, to launch a national Homescan Consumer Panel which will tap in to the $1 trillion Hispanic consumer market. More

O'Grady Takes Top Job at Claritas

May 18 2007

Nielsen-owned marketing intelligence firm Claritas has promoted Matthew O'Grady to the post of President in its New York Office, succeeding Robert Nascenzi who resigned last month. More

Major Brand Management Launch for Nielsen

May 17 2007

The Nielsen Group has launched Brand3 – 'Brand Cubed' – linking retail market measurement data, household panel information and customised survey results to provide clients with a holistic perspective of a firm or product's brand equity. More

Roll Out for NielsenConnect

May 14 2007

Nielsen has launched the first suite of products under its much-heralded NielsenConnect banner, integrating information from dozens of its collection, analysis and reporting services. More

Nielsen and Experian Launch Joint CRM Solution

May 14 2007

Nielsen and Experian Marketing Services have announced a new CRM solution to help consumer packaged goods (CPG) companies understand consumer purchasing behaviour and measure response to campaigns. More

NetRatings Revenues Up 20% as Buy Out Looms

May 11 2007

NetRatings has reported revenues of $22 million for the first quarter of 2007, compared with $18.3 million for the same period in 2006. More

Nielsen to Track Singapore Internet Ad Spend

May 9 2007

Nielsen Media Research has launched a service to track Internet advertising spend in Singapore, through its Advertising Information Services (AIS) unit. More

NetRatings Debuts Online Video Measurement Service

May 8 2007

Nielsen//NetRatings has launched a new syndicated measurement service dubbed VideoCensus, which combines panel and census methodologies to gauge audience size, demographic composition, engagement and competitive activity for video content. More

Nielsen Rolls Out In-Store Measurement

May 8 2007

In the US, the Nielsen Company and the In-Store Marketing Institute have begun the expansion of their in-store measurement service, known as P.R.I.S.M. (Pioneering Research for an In-Store Metric), to encompass all forms of merchandising activity. More

Nielsen Adds Ethnic Weightings to Tune NPM Sample

May 3 2007

Nielsen Media Research is to enhance the weighting of its National People Meter (NPM) ratings sample, with the aim of making it more representative of the US population. More

Nielsen to Complete BuzzMetrics Buy, Merge it with NetRatings

May 1 2007

The Nielsen Company is to acquire the remainder of word-of-mouth media tracking agency BuzzMetrics, of which it already owns 58%. Terms of the deal have not been disclosed. More

Nielsen Develops Indian Panels

Apr 30 2007

Bangalore-based ACNielsen ORG-MARG, part of the Nielsen Group, is recruiting online consumer panels to target the Indian youth audience and upper income groups. More

The Nielsen Company

Apr 27 2007

Patricia Andrews-Keenan More

Nielsen Watching Google

Apr 17 2007

Last week DRNO covered a report looking at Google and the 'threat' it poses to the publishing and information industry. This week the concern is even closer to home, as the world's biggest research firm ponders the intentions of the search giant. More

Nielsen Figures Muddied by Sale

Apr 16 2007

The Nielsen Company has announced results for the full year 2006, with pro forma unaudited revenues of $4,174m, up just 2.8% on the previous year, but up 5% at constant currencies, the firm said. Four acquisition-related items totalling c.$316m affected operating income which was down to $212m (2005: $373m). More

Nielsen Tools Up with Two Launches

Mar 21 2007

The Nielsen Company has announced the launch of a new web-based software tool for evaluation of past and present product placements; and the integration of consumer purchasing behaviour into its multi-country Global Track analysis tool. More

Veteran TV Researcher Joins Nielsen DigitalPlus

Mar 16 2007

Nielsen has hired media researcher Jeff Boehme for the new role of Senior VP, Business Development for Nielsen DigitalPlus. Boehme starts the New York-based role at the beginning of April. More

New Nielsen Solution Builds On Wal-Mart Relationship

Mar 15 2007

The Nielsen Company has announced a new category management solution for suppliers of Wal-Mart, for whom it is the sole provider of consumer panel services. The new package combines Nielsen's Spectra consumer segmentation and targeting with its Decisions Made Easy sales tracking software. More

Step Up For Nielsen Communications Guru

Feb 28 2007

Public relations veteran, Cheryl Pearson-McNeil has been promoted to the position of Senior VP, Communications, ACNielsen, from her previous role of VP, Communications & Community Affairs, Nielsen Media Research. More

West Replaces Ruijter as Nielsen CFO

Feb 23 2007

The Nielsen Company has a new CFO, Brian J. West. West has spent the last sixteen years in senior financial management positions within the global GE organization, most recently as CFO at GE Aviation, Infrastructure. More

Nielsen Completes Sale of Business Media Europe to 3i

Feb 8 2007

Following its December announcement, Nielsen has today completed the sale of most of its Business Media Europe (BME) division to venture capital firm, 3i - negotiations to sell the French arm are still ongoing. Terms of the sale were not released. More

Nielsen Buys Rest of NetRatings

Feb 5 2007

The Nielsen Company is to buy the remainder of online audience specialist NetRatings, for a total purchase price of $327m cash, or $21.00 a share. It already owns 60 per cent. More

Nielsen and Arbitron Push for Apollo Completion

Feb 2 2007

Partners Arbitron and The Nielsen Company have formed a company to oversee the completion of 'Project Apollo', the single-source, national research service based on the former's Portable People Meter system and the latter's Homescan technology. More

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