Nielsen has reported 2 percent growth in fourth quarter revenues to $1,656m, similar to the growth figure for the whole of 2016. Q4 revenue in the Buy consumer purchase behaviour segment fell 1.3% to $868m, while Watch media research revenue rose 5.8% to $788m. More
Nielsen has gained Media Rating Council (MRC) accreditation for its inclusion of digital measurement in its TV ratings solution - known as Digital in TV Ratings. This is the first solution to receive MRC approval for TV audience measurement of programming viewed on desktop or mobile devices. More
Nielsen has launched a tool called the Benchmark Media Optimizer, helping brands to make data-driven media allocation decisions without the requirement for a custom marketing mix study. More
Nielsen has partnered with shopper marketing platform RichRelevance, to enable retailers to deliver personalized content, product recommendations and search results to consumers - both on their mobile devices and online. More
Nielsen is to conduct the 'first' independent measurement of syndicated retail level off-premise sales data for the beer, wine and spirits categories in the Canadian province of Alberta. This is also the first time Nielsen will to provide spirit measurement data in Canada. More
In the US, Nielsen has announced plans to expand its in-market consumer insights service Nielsen Scarborough, to local markets nationwide. More
Nielsen has deferred the full launch of its cross-device audience measure, Total Content Ratings, which was previously scheduled for March 1st. A 'limited' release will now take place on that date, with no firm deadline set for the full roll-out. More
Nielsen is proposing to issue $500m in senior notes in a private offering, which it will use for 'general corporate purposes', and possibly to fund a proportion of its acquisition of media and entertainment data provider Gracenote. More
Retail information firm The NPD Group has acquired the US portion of Nielsen's information services for the book industry, including US-based BookScan, Books & Consumers, PubEasy and PubNet; plus the three PubTrack services - Digital, Higher Education and Christian. More
Media monitoring firm Market Track has acquired assets of Nielsen Canada's Ad Intelligence Service (AIS), allowing it 'to offer the most comprehensive view of the media landscape to Canadian clients', for purposes of ROI and campaign optimization. Terms were not disclosed. More
In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has appointed Nielsen's former MD of Digital Andrew Feigenson as Chief Revenue Officer. More
Nielsen has signed a multi-year deal with telecoms giant AT&T to add the latter's anonymized set-top box data to its local and national TV measurement service. More
Nielsen has extended its Digital Ad Ratings service to New Zealand, to help clients there measure and understand unduplicated reach across computers and mobile devices. The service is now available in more than twenty countries including the US, the UK and Australia. More
Asset management firm The Carlyle Group has joined up with former leaders of Nielsen Catalina Solutions to buy consumer segmentation division Claritas from Nielsen, for an undisclosed sum. More
Japanese firm Video Research is partnering with Nielsen to measure digital video viewing and advertising reach, and analyse cross-media ad impact. More
Nielsen has appointed Nancy Ramsey Phillips as Chief Human Resources Officer, effective next week. She joins from Broadcom Corporation where she was EVP and CHRO; and replaces Mary Liz Finn, who announced her retirement from Nielsen in September. More
Nielsen has acquired London-based consumer insights and analytics company VisualDNA, for an undisclosed sum. More
The Media Rating Council (MRC) is withholding its accreditation of Nielsen's December 2016 Portable People Meter (PPM) audio measurement reports in 26 US markets, because of a meter connectivity issue. More
From the middle of next year, Nielsen will be increasing the sample size of its radio panel by 10 percent, in 48 Portable People Meter (PPM) markets across the US. More
Nielsen has acquired media and entertainment data provider Gracenote from Tribune Media Company, in a $560m cash deal. More
New York-based performance analytics company Limbik is to integrate Nielsen's PRIZM classification into its platform, which tracks audience size, composition and attention paid. More
In New York, Nielsen has partnered with location-based app and data marketing specialist Foursquare, to help marketers better understand how online ads drive consumers into brick-and-mortar stores. More
Nielsen has partnered with product data specialist Label Insight to help CPG clients understand the influence of labels that provide data about nutrients and other content, on what consumers buy, what manufacturers make, and how government organizations regulate. More
TV rating body BARC India has issued Requests for Proposals (RFPs) for firms able to provide TV viewing related consultancy services to its subscribers. More
Former BBC Sport Digital Development Editor Chris Hurst is joining Nielsen Sports as Head of Digital for the UK. More
Nielsen has launched an advanced analytics solution called Digital Ad Ratings (DAR) Publisher Insights, to enable digital publishers to analyze the reach and effectiveness of their ad campaign data, and demonstrate the value of their properties and audiences. More
In the US, pricing intelligence specialist Market Track has combined its feature ad data with Nielsen product sales data to form a new product called Feature Sales Advisor (FSA), tracking the success of this kind of promotion. More
Nielsen has launched the Shopper Essentials Suite - a web-based data visualization and analysis solution, designed to provide an interactive view of shoppers across retail channels and categories. More
In the US, Nielsen is adding data from competitive online ad intelligence firm Pathmatics to its existing digital ad tracking service, to provide clients with views of new media types used and purchase preferences, and help with the targeting of different devices. More
Nielsen has reported a 2.5% rise in third quarter revenue to $1.57bn (3.6% on a constant currency basis) compared to Q3 2015. The 'Watch' segment grew rapidly (up 6.7% at constant currency), while restructuring in 'Buy' held back its revenue and drove an 8.3% fall in Nielsen's overall net income to $132m. More
Nilesen has announced it will use its Portable People Meter (PPM) technology and panelists to measure out-of-home viewing for national television clients, and will provide subscribers with ratings combining this with in-home audiences. More
In the US, Nielsen Sports has appointed former Repucom execs Danny Townsend and Glenn Lovett as Co-Managing Directors, following its acquisition of the business earlier in the year. In addition, Repucom founder Paul Smith has announced he will leave the business at the end of the year. More
Nielsen is opening its consumer packaged goods data and insights to third-party analytic companies, through the launch of the Nielsen Connected Partner Program. More
Nielsen has partnered with digital promotions intelligence company RevTrax, whose SmartOffers solution continuously updates 'offer creative' based on real-time changes in consumer behavior. More
Nielsen has partnered with cross-cultural insights provider EthniFacts to launch a tool called the 'Nielsen Intercultural Affinity Segmentation', designed to help marketers understand how the multicultural landscape is influencing a broader set of consumers across the US. More
In India, TV rating body BARC has appointed former Nielsen exec Jamie Kenney as Business Head, Digital, as part of its plans to launch digital audience measurement in the country. Kenney will be based at the organisation's Mumbai office. More
Nielsen is adding Portable People Meter (PPM) panelists to its Local TV service, thereby doubling the sample size. The firm says it will begin introducing PPM measurement for in-home and out-of-home viewing in 2017. More
A syndicated version of Nielsen's Digital Content Ratings will be available from the end of this month, enabling clients to access daily comparative reporting across desktop and mobile devices in a single solution. More
In Australia, Nielsen Book General Manager Shaun Symonds has left the company after seventeen years, to seek 'new opportunities', and Julie Winters has been appointed to head up the Australia and New Zealand business. More
Nielsen has partnered with research and technology firm Vision Critical, promising clients the ability to extract additional value from their insight communities and better understand their customers. More
Nielsen has set out plans to introduce all-electronic measurement for local TV ratings across all 210 of the USA's designated market areas (DMAs) by mid-2017 - and to stop using paper-based TV diaries early the following year. More
Nielsen has partnered with i2C - the joint venture between Sainsbury's and Nectar card owner Aimia - to combine the latter's shopping data with Nielsen Marketing Cloud's consumer and media data, and provide brands with an omnichannel view of customers. More
Nielsen has launched a product idea testing solution called 'Concept Quick Predict', which it says enables marketers to test innovations up to three times faster than traditional methods. The tool is initially available in the US and most of Europe. More
In the US, Nielsen has launched an 'Assortment and Space Optimization' (ASO) tool, which merges real-time retailer and market data with space-aware analytics, to ensure each product within a category is allocated the optimal space needed to maximize its performance. More
Nielsen has announced the Taiwan launch of its Digital Ad Ratings service, which helps clients measure and understand unduplicated reach across computers and mobile devices. More
Nielsen and the Food Marketing Institute (FMI) have formed a partnership, to help retailers and manufacturers better understand the change driven by digital technologies within the food marketplace. More
Nielsen has partnered with mobile data and tech company Bridge Marketing, to add thousands of unique mobile audience segments and more than 400 million mobile device IDs to its Marketing Cloud. More
Nielsen has launched its Social Content Ratings service, announced in January as a replacement for Twitter TV Ratings, and providing a measure of program-related social media activity across both Facebook and Twitter. More
Nielsen has reported a 2.4% increase in second quarter revenues to $1.596bn, with both its Buy and Watch businesses providing a 'solid performance'. On a constant currency basis, revenues were up 4.5%. More
In the UK and Ireland, publishing data analyst Nielsen Book is launching an online site called the 'ISBN Store', where publishers and self-published authors can purchase ISBNs (International Standard Book Numbers) and related services. More
Recently-acquired Repucom has rebranded as Nielsen Sports. Leaders and staff will remain in place, the firm says, working from the same location. More
Australian TV audience measurement (TAM) body OzTAM has extended Nielsen's contract to supply TAM services in the country's five mainland capital cities and nationally for subscription TV (STV); and is also increasing the number of homes in its TAM panels by 50 per cent. More
Nielsen is integrating viewability measurement from multiple providers such as DoubleVerify, Integrated Ad Science, and Moat, to its Digital Ad Ratings service. More
Nielsen has sold assets relating to its US-based location and site products and services to marketing services and data analytics firm Environics Analytics (EA). Terms of the deal were not disclosed. More
Nielsen firm Brandbank has launched in the US, where it will provide CPG and retail clients with product and brand image content via digital means. More
Nielsen Book has announced that Sales Director Simon Skinner is to leave the business this week following structural changes in its Discovery & Commerce Solutions business. More
Nielsen has enhanced its N-Score celebrity influence tracking tool, adding a 'Fan Affinity' score which it says will provide a 360 degree view of the media consumption and purchasing habits of fans. More
Nielsen has completed the acquisition of sports measurement and intelligence provider Repucom, whose sponsorship data will be combined with the new parent's buyer intent and purchase data to provide clients with deeper understanding of the sports industry. More
Nielsen has launched its Marketing Cloud in Europe. The platform, which combines analytics, data management, planning and marketing activation, will be available immediately in the UK and France, to be joined soon by Germany, Italy and Spain. More
US-based cross-industry forum the Marketing Accountability Standards Board (MASB) has assessed Nielsen's BASES innovation sales forecasting model through its Marketing Metrics Audit Protocol - the first such model to go through the audit. More
In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has released what it describes as the 'first ever' consumer packaged goods (CPG) industry benchmarks for return on advertising spend (ROAS) and sales productivity metrics across media type. More
In the US, Nielsen Consumer Neuroscience has launched a suite of tools called Video Ad Explorer, which uses a variety of neuroscience technologies to predict in-market consumer sales and behavior. More
In India, newspaper and magazine circulation measurement body the Audit Bureau of Circulations (ABC) has partnered with Nielsen to launch a solution for accredited digital measurement. More
According to German-language sports industry news site SPONSORS, Nielsen is planning to buy sports broadcast measurement specialist Repucom for more than $100m. More
Nielsen has launched an online measurement platform called Mobile Game Tracking (MGT), to provide data and insight into the performance and consumer sentiment surrounding mobile game titles. More
Hispanic multimedia company Univision Communications Inc. (UCI) has signed an agreement for Nielsen's National and Local 'Digital in TV Ratings' services, part of its Total Audience initiative. More
Nielsen has launched a new service, the Total Channel Solution, promising its clients the ability to 'unify' all their data sets - proprietary and third party, across multiple platforms - and get 'a full picture view of all factors affecting their business '. More
eCommerce analytics company and new Nielsen partner Profitero has appointed Daniel King in the new role of President and COO. More
Facebook has three new partners verifying metrics on viewings of its photo and video ads: comScore, Nielsen and Integral Ad Science. The firms will start verifying ad viewability and attention metrics 'in the next few months'. More
TV and online ad targeting specialist Videology has extended its relationship with Nielsen to include audience segments from the latter's eXelate subsidiary, allowing better cross-screen segmentation. More
Nielsen has reported a 2.0% rise in first quarter revenue to $1,487m, equivalent to growth of 5.2% on a constant currency basis. Growth reflects what it describes as 'solid performance' in both its Buy and Watch businesses. More
Nielsen and eCommerce analytics company Profitero have partnered to incorporate the latter's Digital Shelf 360 suite into the former's eCommerce offering, allowing FMCG manufacturers to correlate digital shelf analytics with actual sales data. More
Nielsen has launched its own 'Marketing Cloud', allowing clients to deliver targeted promotional and engagement initiatives to their customers across multiple platforms. More
In the US, TapInfluence and Nielsen Catalina Solutions (NCS) have announced they are working together to help CPG brands measure the in-store sales impact of their influencer marketing campaigns. More
Nielsen has signed a multi-year agreement with cable and satellite television group DISH Network, to add the latter's aggregated set-top-box (STB) data to its National and Local TV ratings service. Nielsen says this is the first nationwide dataset to be calibrated with its panel. More
IAB Australia and Nielsen have launched 'Digital Ratings (Monthly)', a new service promising to measure the country's total digital audience unduplicated across PC, smartphone and tablet, for both web browsers and apps. More
Nielsen has announced that from April 25th it will make available brand-level TV connected device data for streaming video devices and game consoles. The firm will also add information from enabled smart TVs. More
Nielsen is planning to expand Digital Ad Ratings to eight new markets globally by the end of 2016, adding to seventeen countries where it is already available. More
Nielsen has launched a new solution to measure over-the-air radio listening, across mobile apps and web players, regardless of the device used. Results will be comparable with the firm's other media currencies as part of its Total Audience initiative. More
Shopper insights specialist Nielsen Catalina Solutions (NCS) and media giant Time Inc. have teamed up to launch a cross-platform ad measurement tool, tracking the quantifiable in-store sales impact of campaigns across print, digital and TV. More
GfK and Nielsen are in discussions to develop a set of services for advertisers, agencies and media groups, possibly for launch later this year. The firms say the initiative will kick-off with the design of Brazil's 'first' cross-media measurement for ad campaigns. More
Nielsen has acquired Mumbai, India-based mobile usage measurement specialist Informate Mobile Intelligence, previously part of the Cross-Tab Group of companies. Terms of the deal were not disclosed. More
Indian TV audience rating body BARC (The Broadcasters Audience Research Council) has issued satellite TV firm Raj Television Network with a legal notice for allegedly bribing BARC panel home members, according to a report in the Times of India. More
Nielsen has acquired marketing modelling specialist Pointlogic, whose software is used by the media planning functions of agencies, media owners, and advertisers. Terms of the deal were not disclosed. More
Nielsen has promoted Megan Clarken to the newly created role of President of Product Leadership, leading its Marketing Effectiveness practice and Watch media research products. More
Nielsen is expanding its eCommerce measurement solution to the US market, to serve the needs of both retailers and manufacturers. The solution will be integrated into Nielsen's current measurement services and will be available to US clients later this year. More
In India, TV rating body BARC has launched a mobile app, which will provide access to channel/programme viewership data by genres. More
Nielsen has reported constant currency revenue rises of 5.6% for the fourth quarter of 2015 and 5.0% for the year as a whole. Reported revenue dipped 0.6% in Q4 to $1.624bn, and 1.8% for the full year to $6.172bn. More
Research industry body ESOMAR has teamed up with Kantar, comScore, GfK and Nielsen to launch an initiative called 'Research Choices', which aims to help the general public understand how their data is used for audience measurement research. More
In New York, Nielsen has promoted Matt O'Grady to the position of Chief Executive Officer of its shopper insights specialist Nielsen Catalina Solutions (NCS). More
Drinks sector joint venture Nielsen CGA has launched an on-premise measurement service for US alcohol beverage clients, called Brand Index. The service is already available to European clients. More
Nielsen is expanding its Twitter TV Ratings to include Facebook conversations, and has renamed the service 'Social Content Ratings'. The firm says it also plans to integrate Instagram at a later date. More
In Europe, Nielsen has launched a Customer Experience practice, building on its alliance with CEM software firm ResponseTek and centred around the Nielsen Listening Platform, a real-time customer feedback platform the two announced a year ago. More
Nielsen has promoted Angela Talton to the role of Chief Diversity Officer, reporting to CEO Mitch Barns. She succeeds Dr D Sangeeta who moves into the new role of Global Client Operations Leader, overseeing all regional and client-related operations and deployment. More
Nielsen has stopped using paper diaries to collect demographic data in 31 mid-size US TV markets, replacing them with its new 'Viewer Assignment' method and in consequence losing MRC accreditation for this part of the data. More
Nielsen has sold its VideoScan home video market point-of-sale retail tracking service to The NPD Group. Terms of the deal were not disclosed. More
Marketing services and data firm Environics Analytics (EA) has acquired certain assets from Nielsen Canada, allowing it to integrate the latter's Spectra consumer segmentation and targeting services. Terms of the deal have not been disclosed. More
Nielsen has appointed James A. Attwood, Jr. as non-executive Chairman of its Board of Directors, effective January 1st and succeeding David L. Calhoun. More
Nielsen has partnered with alcohol industry analytics specialist BARTRENDr to launch a real-time mobile insights tool called Nielsen Bar Moments, which will analyse conversations taking place among alcohol consumers at bars and social gatherings in real-time. More
In New York, Nielsen is promoting Steve Hasker to the position of Global President and Chief Operating Officer from January 1st. He takes over the COO role from Brian West, who announced his resignation last month. More
TV audience rating body BARC India has issued a global request for information (RFI), as it prepares to expand its measurement offering across all digital platforms. More
In the US, healthcare data provider CentraForce Health has partnered with Nielsen Scarborough and Kantar Media to add further patient-centric insights to its health intelligence platform. More
Nielsen has announced the official launch in China of a service tracking brand and model share for smart devices. Nielsen Device Share (NDS) is compiled in collaboration with independent Chinese big data service platform TalkingData. More
UK TV audience research body BARB has agreed 'fusion projects' with Kantar Media and Nielsen for its Project Dovetail initiative, which will combine panel data with census data for TV viewing through all computer devices. More
In the US, Nielsen-owned audience targeting specialist eXelate is working with mobile app and device data provider PushSpring, gaining access to mobile audience segments based on life stage, interest, activity and intent. More
Chief Operating Officer Brian J. West has resigned from Nielsen, effective at the end of the year when his responsibilities 'will be divided among existing company executives'. More
Nielsen is setting up industry discussions to initiate changes to its C3 and C7 television ratings, coinciding with the impending roll-out of its Total Audience Measurement tool. More
Nielsen is working with secure identity solutions firm Digimarc to make its digital watermarks available to clients for use in applications 'beyond audience measurement' - and specifically across second screens. More
Nielsen and GfK have announced a partnership for future co-operation within the book sector, with the aim of helping clients identify multinational trends and giving them more detail on market developments. More
Nielsen has reported a 5.0% constant currency increase in third quarter revenue to $1.53bn on a basis, and adjusted EBITDA up 6.9% to $479m on the same basis. More
Italian TV audience measurement body Auditel has suspended publication of viewing figures after the identities of families on its panel were accidentally disclosed, reportedly as a result of human error in a mail sent by supplier company Nielsen. More
In India, Nielsen / Kantar joint venture TAM Media Research and WPP agency IMRB International have jointly launched a cross-media consumption data service called TeleWeb Audience Measurement, covering TV and online platforms. More
Nielsen has added mobile campaign measurement to its Digital Ad Ratings service in five more countries - Australia, France, Germany, Italy and the UK - and will add Brazil by the end of the year. More
In the US, Nielsen has launched a service called 'Homescan Consumer Moments', which uses mobile app technology to research consumers' eating and drinking habits. More
In India, TV rating body BARC has commissioned Nielsen to conduct what it is describing as the country's largest universe estimation study on television ownership and viewing habits. More
Nielsen and ad intelligence specialist Integral Ad Science have expanded their relationship to offer viewability measurement by age and gender demographics within the former's digital ad measurement solution, Nielsen Digital Ad Ratings. More
Nielsen and multicultural consumer MR specialist Culturati have partnered to launch a new segmentation model, to help clients market to the Hispanic demographic in-store and elsewhere. More
TV audience rating body BARC India has confirmed that it has partnered with Nielsen/Kantar joint venture TAM India, to form a new meter management company. According to a statement issued by BARC, ratings data produced by the new firm will be the sole trading currency for the country. More
A busy two weeks for Google: alongside the high profile announcement of a new CEO and the creation of a parent company, Alphabet, the search and advertising giant has signed new metrics deals with comScore and Nielsen, and registered a new ad viewability patent. More
Nielsen has reported second quarter revenues of $1,559m, down 2.2% in dollars but up 4.8% on a constant currency basis, compared with the second quarter of 2014. More
UK audience research body BARB has announced that the beta version of its TV Player Report will be released in September, to provide official figures on the level of viewing of on-demand and live-streamed content through online TV Player apps. More
Around a dozen middle-ranking execs have been laid off in the Los Angeles office of Nielsen's movie tracking division NRG this week, according to unconfirmed reports. More
The Nielsen Company has appointed Eric Dale, formerly a Partner at Robinson & Cole LLP, as its new Chief Legal Officer, effective August 1st. More
Nielsen has rolled its flagship online campaign measurement solution Digital Ad Ratings out to three more Asian markets and will add another three, plus Mexico, in the coming months. More
Nielsen has partnered with atVenu, a tool that helps musicians track and report sales via mobile and online while on tour. The deal will enable artists to report their venue sales through Nielsen's music reporting tools. More
Nielsen is to launch two new analytical services within its Buy consumer purchase data unit: Marketing ROI Snapshot and Revenue Management & Optimization (RMO). The company says the tools will help mid-sized businesses with marketing and sales effectiveness. More
Nielsen has this week launched a new Preferred Platform Partner Program for ad technology companies who integrate its measurement standards into their systems. The nine initial members including many of the leading companies in the sector. More
Nielsen has launched a solution called the Design Navigator, which uses eye tracking technology to help marketers improve the effectiveness of package design. More
Nielsen has appointed banker Jordan Edmiston to investigate a possible sale of the movie tracking arm of its film and home entertainment firm NRG, according to news site Deadline Hollywood. More
In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has introduced a new approach to audience segmentation which uses purchase data to identify the most likely buyers of a CPG product, and target advertising to maximise sales. More
Technology veteran James Powell is to join Nielsen as Global Chief Technology Officer, from July 6th, from Thomson Reuters where he is EVP and CTO. More
Nielsen has announced a further secondary share offering by its Valcon holding company, aiming to raise in the region of $400m. More
Czech audience research agency Mediaresearch has changed its name to Nielsen Admosphere, reflecting its majority ownership as well as its origins. More
Nielsen has announced the launch of its cross-device campaign measure Digital Ad Ratings in China, in collaboration with online gaming behemoth Tencent; and says six more markets will follow later this year. More
Nielsen has appointed Craig Johnson to head up its Reach portfolio in Southeast Asia, North Asia and the Pacific, including television and radio audience measurement, and Consumer & Media View and advertising measurement. More
Nielsen has acquired neuromarketing firm Innerscope Research, which it will merge with its brain specialist company NeuroFocus under the Nielsen Consumer Neuroscience brand name. Terms of the deal were not disclosed. More
Nielsen has launched a measurement solution called Multi-Touch Attribution (MTA), to help marketers gauge ROI across screens (mobile, set-top boxes, OTT devices), systems (CRM and POS platforms), and channels (paid media, search, social media and e-mail). More
According to a report in the Sunday Times, Nielsen is preparing to make a bid for Tesco-owned consumer data giant dunnhumby, which has been valued at up to £2 billion. More
Nielsen has made available content from more than 3,000 Harris Polls dating back to the early 1970s, through a new interactive web site aimed at media execs, researchers, pollsters and academics. More
Indian TV audience measurement body BARC has launched its measurement service, and rolled out the first set of results. More
Nielsen has announced the sale of another 20-23m of its shares with another underwritten secondary offering. Shares were trading last week above $46 - a considerable rise since the last offer, in December. More
Nielsen has teamed up with Chinese eCommerce company Alibaba to launch a solution called 'New Offer Advisor', to help online retailers analyse their eCommerce performance, identify areas of market potential, and drive product innovation. More
Nielsen has reported a 2.1% drop in first quarter 2015 revenue to $1.46 billion, caused by the impact of foreign exchange - at constant currency, revenue was up 4.4%. Profits rose 8.6% to $63m from $58m in Q1 2014. More
Nielsen Book has announced a partnership with Chinese retail tracking service Openbook. The deal promises clients in the English language book markets in the US and UK a better understanding of the market in China, and vice versa. More
In New York, Nielsen has appointed former Salesforce exec Harish Peri as Senior Vice President of Product Marketing, across its Ratings and Planning products. More
Nielsen has changed the name of its digital measurement tool Online Campaign Ratings to 'Nielsen Digital Ad Ratings', which it says better describes its total digital view, inclusive of mobile. The tool's user interface has also been upgraded. More
In India, broadcast audience measurement body BARC has appointed Dr Sumit Chowdhury as Technical Advisor, as it prepares for the launch its new audience measurement system next month. More
Nielsen has announced a strategic alliance with RetailNext, which provides in-store analytics for bricks-and-mortar retailers. Nielsen becomes RetailNext's preferred channel for its service, which uses cameras and mobile tech to track shopper activities. More
Software and services provider NeoGrid has partnered with Nielsen to launch two new products for the Latin American supply chain market. More
Nielsen has announced a deal with marketing technology firm Concentric which will provide its clients with a new system for brand and media planning. More
Nielsen has acquired New York-based audience targeting specialist eXelate, for an undisclosed sum. More
Nielsen has announced a further sale of shares - around $360m worth of its common stock - in a secondary offering. More
Nielsen is planning to move its legal domicile from the Netherlands to the UK in the third quarter of the year, in a bid to attract a broader group of investors from around the world. This change is not expected to significantly alter the firm's worldwide corporate tax rate. More
Nielsen has reported Q4 revenue up 1.4% to $1.6 billion. Excluding the impact of the Arbitron and Harris Interactive acquisitions, the increase was just 0.1%. However the firm notes that this was its 34th consecutive quarter of revenue growth. More
Former Nielsen employee Thomas Sook is suing the company for sending him 'at least 2,500' text messages since he left the company four years ago. More
In Singapore, Nielsen is investing an initial sum of $SG 14m over the next five years in the launch of an 'Asia Innovation Centre', to encourage the development of new research and measurement techniques for organisations operating across the continent. More
Nielsen has partnered with customer experience management (CEM) software provider ResponseTek to create a solution called the Nielsen Listening Platform, which measures and analyses customer feedback as it happens. More
Retired Unilever exec Harish Manwani has been elected as a member of the Board of Directors of Nielsen, N.V. Manwani, who joined Hindustan Unilever (HUL) in 1976, rose to the position of COO, which he held until last month. More
Nielsen has announced the acquisition of Brandbank, which collects, manages and distributes FMCG product and brand image content, via digital means, for retail syndication across in-store, print promotional and e-commerce platforms. More
Nielsen and Japanese researcher INTAGE are forming a joint venture company called Nielsen-INTAGE DigtalMetrics, to develop cross-platform ad effectiveness solutions. The new firm will be officially launched on 1st April. More
Nielsen Audio has reached an agreement with broadcast company Saga Communications and its affiliate Lakefront Communications over a copyright infringement action brought by Arbitron. More
Former ESPN media researcher Glenn Enoch has joined Nielsen as Senior Vice President of Audience Insights in New York, replacing Pat McDonough who retired at the end of last year. More
Nielsen has announced the forthcoming sale of 20m shares of its common stock, priced recently at $43.77 per share. More
Viewability measurement specialist Moat has partnered with Nielsen, to offer the latter's campaign measurement capabilities to its brand advertiser and publisher clients. More
US-based digital media buying platform MediaMath has launched a new app, giving marketers access to Nielsen's Online Campaign Ratings (OCR) data. More
Nielsen has announced it will begin tracking viewing for Netflix next month, plugging a gap in its coverage created by the streaming video service's unwillingness to provide ratings information. Streaming on mobile devices will not for the time being be included. More
In the US, Nielsen has secured a perfect score of 100% on the 2015 Corporate Equality Index (CEI), which provides a national benchmark survey of corporate policies and practices relating to LGBT workplace equality. More
Yahoo! has acquired video ad firm BrightRoll, which measures billions of video impressions each month using a reporting suite featuring tools from comScore, Nielsen, Vizu and InsightExpress. The deal was valued at around $640m in cash. More
Nielsen has been testing a new service which will add previously unmeasured out-of-home (OoH) TV viewing to its ratings. More
Nielsen has acquired concept testing and forecasting software specialist Affinnova, and will integrate the latter's team into its Innovation Practice division. Terms of the deal were not disclosed. More
Nielsen has reported third quarter revenue of $1.57 bn, a 13.3% increase year-on-year but reduced to 2.5% once the effects of acquiring Harris and Arbitron are removed. Similarly, profits fell nearly 30% - to $91m - but adjusted EBITDA was up 19.8% to $477m. More
Following a long tender process, online ad association IAB Australia has chosen Nielsen as sole supplier of digital audience measurement services in the country, for three years from January 1st 2015. More
A suit filed in the U.S. District Court of Northern California claims that Arbitron - now Nielsen Audio - made calls and left messages for consumers, contrary to the Telephone Consumer Protection Act (TCPA). More
In India, Nielsen has acquired analytics, economic modelling and forecasting services firm Indicus Analytics. Terms of the deal were not disclosed. More
Nielsen has announced plans to launch its Nielsen Social solutions - including Twitter TV Ratings - in Mexico in the first half of 2015. More
Media researcher Pat McDonough is to retire from Nielsen at the end of 2014, after 44 years with the company. More
In New York, Nielsen has hired former Accenture exec Benjamin Hayes as Chief Privacy Officer, overseeing its global privacy program. More
Nielsen and GfK have made it to the final round of IAB Australia's tender to measure online audiences across the country for the next three years. More
Shopper insights specialists Nielsen Catalina Solutions (NCS) is combining its data on what consumers watch and buy, with set-top-box (STB) data from FourthWall Media, in order to extend its single-source panel for CPG marketers. More
Nielsen has promoted Steve Hasker to the role of Global President, overseeing its business across the media sector, in addition to leading its product portfolio across both Watch and Buy segments. More
Nielsen has promoted John Lewis to the role of Global President, in charge of its worldwide business in the FMCG vertical. Company veteran Karen Fichuk replaces him as President, North America. More
Digital data collection specialist Research Now has appointed Nielsen veteran Tom Markert as EVP of Sales and Business Development for the Americas. More
Nielsen has reported a 15% increase in second quarter 2014 revenue to $1.59bn - excluding acquisitions the figure was still a very respectable 4.4%. Q2 profit fell to $76m from $426m due to fees for re-financing long-term debt, but Adjusted EBITDA was up 16.2% to $460m. More
In the US, shopper insight specialist Nielsen Catalina is planning to hire new sales people, analysts and consultants at its Vine Street headquarters in Cincinnati. More
Nielsen has expanded its coverage to two new countries, Bolivia and Paraguay, and now has operations in nineteen Latin American states. More
In India, Nielsen/Kantar joint venture TAM Media Research has launched a mobile app called 'TAM India', which will provide subscribers with access to weekly top line television audience measurement (TAM) data on their iPhone, Android and Blackberry devices. More
Nielsen is integrating RDA Research's geoTribes segmentation tool into its Consumer and Media Insights (CMI) service, to provide a 360 degree view of the New Zealand consumer. More
Nielsen has teamed up with marketing modelling specialist Pointlogic, to develop 'next-generation' media planning and inventory management solutions for ads across TV, online and mobile. More
Nielsen has opened an office in Qingdao, in Eastern China, to support clients based in the coastal cities of eastern Shandong Province. More
In New York, Nielsen has appointed Andrew McCaskill as Senior Vice President, Corporate Communications, with global responsibility for the firm's corporate media relations efforts. More
Nielsen is planning to recruit more than 500 employees for its Dallas call center, which was previously owned by radio ratings giant Arbitron (now Nielsen Audio); and 200 staff for its call center in San Antonio, which is being expanded to accommodate them. More
Nielsen has launched a tool called Omni Channel, integrating its own data with that of e-Commerce giant Alibaba to provide clients with a combined view of Chinese consumers' online and off-line buying behavior. More
ITWP, the parent company of online community and survey technology provider Toluna, has acquired Harris Interactive's European arm from Nielsen. As part of the deal, Nielsen will take a minority share in ITWP. More
Nielsen has announced an enhanced version of its Homescan consumer purchase panel. Homescan Premium taps the company's proprietary platforms and methods 'to create a million plus consumer panel', and promises unique in-depth analysis of consumer purchase behavior. More
Nielsen is once again the 'official market research supplier' for an Olympic Games, adding Rio 2016 to London 2012 and Beijing 2008. More
Nielsen has announced it will stop its political polling in Australia at the end of July, specifically the monthly Fairfax Nielsen Poll, which has been running for the past nineteen years. More
In the US, Nielsen is increasing the size of its local television sample in fifteen Local People Meter markets, to increase the stability of the ratings and improve representation of hard-to-reach demographics. More
Nielsen has announced three appointments for senior communications roles, including Ben Billingsley and Flavie Lemarchand-Wood to leadership positions in its Global Watch division, and Kristie Stegen in an expanded role as Global Head of Internal Communications. More
Nielsen has reached a settlement agreement with Jacksonville-based Renda Broadcasting, which Arbitron had accused of using its radio ratings information without paying. More
In the US, Massachusetts-based station Channel 5 has taken the unusual step of writing to its advertisers to blame Nielsen for its 'puzzling ratings decline' in recent months. Reports suggest Nielsen has acknowledged a problem with sampling and is at work to redress it. More
Following news earlier in the week of job cuts in Florida, Nielsen is reportedly to close its call center operations in Columbia, Maryland, with the loss of 325 jobs; and in Radcliff, Kentucky, shedding 237. More
Nielsen is closing Scarborough Research's call center in Sarasota, Florida, making 220 employees redundant by the end of September. More
Nielsen and The NPD Group have signed an agreement to produce a quarterly US Beauty Cross Channel Monitor, providing a 'comprehensive view' of the US beauty market. More
Nielsen has reported a 12.9% rise in first quarter 2014 revenues to $1.49 billion, driven by 28% growth in its media research business following the acquisition of Arbitron. More
Nielsen is in the 'final stages' of testing for the expansion of its Online Campaign Ratings product to mobile. The new service is scheduled for launch in the summer. More
Nielsen has announced the completion of a Proof Of Concept study in partnership with CBS, on the 'power of combining media buys for major advertising campaigns'; and separately the integration by media technology company Syncbak of its Software Development Kit (SDK). More
In the US, the Federal Trade Commission (FTC) has approved Nielsen's plan to sell off its LinkMeter cross-platform measurement technology to comScore - one of the requirements of the deal agreed for Nielsen to acquire Arbitron. More
Nielsen has extended its partnership with digital ad intelligence firm Integral Ad Science for an international roll-out of viewability measurement within its Online Campaign Ratings. Separately, Nielsen has announced it will raise around $750m from a note issue, in order to reduce debt. More
In the US, shopper insight specialist Nielsen Catalina Solutions (NCS) has teamed up with Nielsen Audio (formerly Arbitron) to launch what the firms describe as the first single-source measurement approach built for the radio industry. More
Nielsen has set up a new Multicultural Growth and Strategy team, to provide market understanding of, and deliver strategies to reach multicultural consumers. Mónica Gil has been promoted to lead it, as Senior Vice President and General Manager. More
Nielsen has announced that it will launch its Twitter TV solutions in Australia in the second half of this year, capturing and analysing chat on the social network as it relates to specific television programmes. More
Retail data giant IRI has appointed former Nielsen France MD Olivier Humeau as Managing Director of IRI France, from 31st March. He will replace Philippe Cabin Saint Marcel, who left at the end of last year to become MD of Ipsos Marketing in the country. More
The High Court in Delhi has given further breathing space to TAM and to the Indian ad industry, previously threatened with a ratings blackout for much of the year, by adjourning until July the hearing of the appeal brought by Kantar Media against new government guidelines. More
Nielsen has promoted Dr. D. Sangeeta to the role of Chief Diversity Officer, reporting to Chief Executive Officer Mitch Barns and effective immediately. More
Consumer specialist The NPD Group has partnered with Nielsen to introduce a new data and analytics service looking at the market for school and office supplies. More
Nielsen has announced that a group of its shareholders is planning to sell 30 million shares of common stock, with a possible value of around $1.4bn. More
Following a public comment period, the Federal Trade Commission (FTC) has determined that Nielsen's acquisition of Arbitron was not anticompetitive. More
Nielsen has announced a joint venture collaboration with Myanmar Marketing Research & Development Co. (MMRD), effective today. Nielsen MMRD will offer the services of both firms to companies established in Myanmar (Burma) or looking to enter the gradually opening market. More
Nielsen has acquired Madrid-based shopper marketing and sales intelligence specialist Nexium Customer Solutions. Terms of the deal were not disclosed. More
Nielsen has promoted CFO Brian West to Chief Operating Officer, replacing Mitchell Habib; and has appointed Jamere Jackson, who joins from General Electric, to fill the vacant finance role. More
TAM Media Research has applied to the Indian Ministry of Information and Broadcasting (MIB) for registration as a television ratings service provider, in accordance with stipulations made when a court postponed the implementation of new government guidelines just over a week ago. More
An Indian court has given ratings agency TAM a lifeline, postponing some provisions of the government's recent policy guidelines which would have left the company in breach and the country without audience currency for most of the year. More
Nielsen has reported a 5.5% increase in annual revenue to $5.7 billion. Media measurement arm 'Watch', enlarged by the Arbitron buy, saw revenue rise 11.2%, compared with 1.9% growth in the consumer research 'Buy' division. More
In the US, Nielsen has agreed to withhold broadband-only households from its local TV ratings service for the start of the 2014-2015 television season, following demands made by the National Association of Broadcasters (NAB) last week. More
Nielsen has launched a new solution called 'Local Buyer Reach', which links proprietary Nielsen local TV viewing data with online and offline purchase activity in order to connect what viewers watch with what they buy. More
In the US, the National Association of Broadcasters (NAB) has demanded Nielsen delay implementation of its 'hybrid' local TV audience measurement, methodology and technology until it can be fully tested in the marketplace. More
Nielsen has today announced today that it has completed its tender offer to acquire all outstanding shares of common stock of Harris Interactive, and that the acquisition should close today. More
Nielsen and comScore have agreed terms in accordance with the order made by the FTC as a condition for the former's recent acquisition of Arbitron, concerning the continuation of a cross-platform project also involving ESPN. The FTC is now allowing time for public comment. More
In India, TV ratings regulator BARC has confirmed rumours that French company Médiamétrie is its official technology partner, and will provide licences to BARC to use its TV metering system. Meanwhile the country faces the prospect of having no audience ratings at all until October this year. More
Nielsen has increased its offer to buy Harris Interactive from $2.00 to $2.04 per share, valuing the company at around $118.9m. More
Nielsen's copyright suit against radio broadcaster Saga Communications - begun by Arbitron pre-merger - will not now go to trial until July 2015. A federal judge in Delaware has scheduled the case, following the firms' failure to reach an out-of-court agreement. More
The Indian government has announced it will regulate television ratings agencies in the country, requiring them to register with the I&B Ministry within 30 days, and raise sample size to a minimum of 20,000 panel homes - potentially a blow to Nielsen/Kantar joint venture TAM. More
Nielsen has appointed former Edelman exec Katie Burke as Executive Vice President of Marketing and Communications, responsible for the firm's internal and external communications, content development, digital marketing and industry relations. More
Nielsen has appointed Ipsos ad research veteran David Brandt as Executive Vice President, Advertising Effectiveness Strategy, with a focus on leading the development of the firm's 'Nielsen NeuroFocus' neuroscience-based copy testing solutions. More
Former OECD Ambassador Karen Kornbluh has joined Nielsen as Executive Vice President of External Affairs, leading the firm's government and public affairs services, and overseeing privacy strategy, corporate social responsibility and multicultural market development. More
Nielsen is to buy Harris Interactive for around $116.6m, or $2 a share. The deal was unanimously approved on Monday by the Board of Directors of Harris, which has recently improved profits despite a continuing slide in its revenues. More
After nine years as Nielsen's CEO, David Calhoun is to join The Blackstone Group, one of six private equity firms that purchased the research giant in 2006. More
Nielsen plans to lay off around 333 workers at the Columbia, Maryland site which formed the headquarters of Arbitron, according to reports. Now renamed Nielsen Audio, the division employs around 1,000 workers across the US, a majority based in the Columbia site. More
Nielsen has made an unconfirmed number of staff redundant in its Audio division, formed from recently-acquired Arbitron. More
Nielsen has added a new component to its Buyer Insights service. 'Nielsen Buyer Insights - Precision Marketing' combines digital behavior and consumer purchasing data to measure the link between online ad campaigns and what people actually buy. More
Google is working with a number of its advertising clients on the use of Nielsen's Online Campaign Ratings (OCR) in the assessment of YouTube campaigns. The search giant, which already partners with comScore's vCE, said it was offering clients 'objective, credentialed, third-party measurement options'. More
Nielsen is to promote Mitch Barns to the role of Chief Executive Officer from January 1st 2014, replacing David Calhoun who takes on the role of Executive Chairman. More
Following the recent seventeen-day shutdown of the US government, the Federal Trade Commission (FTC) is giving the public more time to comment on the 'consent agreement' for Nielsen's acquisition of Arbitron - even though the Commission approved the $1.26 billion deal a month ago. More
Broadcast giant CBS is participating in Nielsen's 'first-ever' trial to measure cross-media campaigns running on local television and radio. More
Nielsen has reported a 2.7% increase in third quarter revenue to $1.39 billion, the result of a 2.2% rise in the 'Buy' consumer research arm to $871m, and a 3.4% rise in the 'Watch' media research arm to $516m. More
Patrick Dodd has been appointed as Managing Director of Nielsen China, based in Shanghai, with responsibility for all business activities across the region. More
Nielsen has partnered with data giant Experian Marketing Services to add additional demographic and lifestyle segments to its Online Campaign Ratings tool. Variables include estimated household income range, family size and education level. More
Nielsen has officially rolled out its Cross-Platform Campaign Ratings tool in the UK, offering advertisers and agencies a means to integrate media planning and measurement across television and the Internet. More
Following the Nielsen acquisition, a number of Arbitron's execs are said to be leaving the company, including CFO Debra Delman. It is also rumoured that Arbitron CEO Sean Creamer will be leaving at the end of the year. More
Nielsen has announced that Vice Chair Susan D. Whiting has decided to retire at the end of 2013, after thirty-five years with the company. More
Nielsen has announced the successful completion of its acquisition of Arbitron, which was finally cleared by the FTC a week ago. Arbitron becomes Nielsen Audio and will be integrated into Nielsen's US Watch business segment. More
The FTC has announced it has reached an agreement with Nielsen, allowing the latter's acquisition of Arbitron to go through, with a condition safeguarding Arbitron's September 2012 cross-platform project with comScore and broadcaster ESPN. More
Speculation in the papers suggests that Nielsen's $1.3bn merger with Arbitron could finally get approval today from the FTC, perhaps with an agreement to license technology to comScore. However, at time of going to press, nothing further has been announced. More
Former Nielsen colleagues Jeff Stewart and Christophe Cazes have launched a new firm called Asia Market Development (AMD), offering alternative approaches to the larger global firms which they say offer 'inflexible solutions' not designed for the Asian market. More
Nielsen has launched a mobile app for consumers, to provide information about 'what's hot' across a number of categories such as TV shows, music, movies, books and video games, as well as consumer products like cosmetics, candy and beer. More
Nielsen is said to be in negotiations with the US Federal Trade Commission (FTC) regarding its acquisition of ratings giant Arbitron, with talks centering around a concession involving the combined company licensing measurement technology to rival comScore and other parties. More
Nielsen has once agreed to extend the period for regulatory review of the Arbitron transaction, into September - but continues to stress that it is 'confident in the ultimate outcome'. More
Nielsen has struck a last-minute deal with the Audited Media Association of Australia to ensure publishers and advertisers do not face a month without audited circulation statistics, according to reports. More
Nielsen is to acquire the Business Intelligence and Commerce Solutions products of bibliographic information specialist R.R. Bowker, aiming to measure the impact of eBook sales in the US and UK, and analyse by demographics. Terms of the deal were not disclosed. More
Arbitron has announced MRC accreditation for its PPM ratings in another eight markets, along with continued accreditation in eighteen markets previously approved. More
According to reports, India's Broadcast Audience Research Council (BARC) has shortlisted five bidders for the technology section of its soon-to-be-launched television ratings system. TAM Media Research is not said to be amongst them, although both its backers, Nielsen and Kantar, are. More
Nielsen is 'running into rising regulatory static' over its proposed $1.26bn acquisition of radio ratings giant Arbitron, according to reports in the New York Post. Arbitron also has a potential headache as a critical media owner takes his argument with its methods to the US authorities. More
Radio research giant Arbitron is suing broadcaster LM Communications for alleged unauthorized use of its ratings in the Charleston, SC market. The firm has also fallen out with radio station owner Jeff Jacobs after he posted a picture of Arbitron's diary instruction page on his Facebook page. More
Ratings giant Arbitron has reported second quarter net income of $7.1m, compared with $10m in the prior year period, after incurring $6.1m of costs and expenses related to its pending acquisition by Nielsen. More
Israeli mobile user acquisition and targeting platform Taptica has received an undisclosed amount of investment from Nielsen exec Itzhak Fisher. More
Nielsen has reported a 3% rise in second quarter revenue to $1.38 billion, driven by a 2% increase in its Buy retail measurement division and 5% in its Watch media analytics arm. More
In India, advertisers, agencies and broadcasters have settled a dispute over TV ratings measurement supplied by TAM Media Research. Tam will now issue data in the 'television viewership in thousands' (TVT) format, rather than focusing on percentage of audience share. More
Arbitron has settled with an investor who sued over its proposed $1.26bn buyout by Nielsen, admitting no wrongdoing but agreeing to remove some of what the investor had claimed were obstacles to other bidders and a higher price - and to make further disclosures about the process. More
Australian industry body The Readership Works is to work with Nielsen to merge the latter's Online Ratings data with its forthcoming cross platform audience insights survey 'emma'. More
India's fair trade regulator the CCI has asked the country's broadcasters, media buying and ad agencies to send feedback in the next two weeks on their views of audience measurement agency TAM Media Research, as it investigates claims of unfair practices. More
Nielsen has launched beta trials of its Cross-Platform Campaign Ratings tool in the UK with brands including Unilever and Mondelez International (formerly Kraft Foods), agencies Aegis, OMG and Universal McCann London, and several publishers and ad networks. More
Radio ratings giant Arbitron is continuing its pursuit of companies it alleges use and/or publish its ratings information without paying. Last week, it accused Jacksonville-based Renda Broadcasting Corporation of copyright infringement. More
The legal and commercial ramifications of NDTV's suing of Indian ratings venture TAM continue: in India, two more networks are reported to have withdrawn subscriptions to the ratings firm, while in New York, law firm Sabharwal & Finkel is now fighting both Sir Martin Sorrell and its former client NDTV. More
Nielsen has completed a successful trial using technology developed by mobile streaming provider Syncbak to capture and measure viewing of TV content on mobile devices. More
In a legal filing, US ratings giant Arbitron has claimed that radio broadcaster Saga Communications has infringed its copyrights by reproducing and distributing Arbitron audience estimates without authorization. More
Indian network New Delhi Television (NDTV) has appealed against a ruling by the New York State Supreme Court that its $1 billion ratings manipulation lawsuit against Nielsen and WPP should be heard in India. However, NDTV has only named Nielsen in the appeal. More
Nielsen has opted not to participate in a tender put out by the Audited Media Association of Australia (AAMA), for a new range of metrics to be included in its Web Audit Service. The measurement giant says the ad industry has made clear its preference for a single metric. More
In India, Nielsen / WPP joint venture TAM Media Research has set up a 'vigilance desk', headed by a former senior policeman, and a 'transparency panel' of regulation experts, aiming to guarantee the impartiality of its methods and ratings. More
US media network ABC is participating in Nielsen's 'first-ever' trial expanding its Online Campaign Ratings (OCR) solution to the measurement of ads on mobile devices. More
In the US, shopper insight specialist Nielsen Catalina Solutions has launched a tool called AdVantics On Demand, allowing clients to link TV ads with appropriate audiences, based on actual retail purchase data. More
Nielsen has issued a public offering of 35 million new shares of common stock at $35.01 each, which it says will generate nearly $1.3 billion for certain existing unnamed shareholders. More
Radio ratings giant Arbitron has reported a 5.1% increase in Q1 revenue to $111.8m, compared with $106.4m in the prior year period. Earnings are slightly down - Q1 EBITDA was to $34.7m vs $36.6m a year earlier - due the firm says to the costs associated with the planned Nielsen merger. More
Nielsen is selling its 'non-core' tradeshow business Nielsen Expositions to Canadian private equity firm Onex in a cash deal worth $950m, in order to provide funds for its planned $1.3 billion acquisition of radio ratings giant Arbitron. More
AOL has partnered with Nielsen to develop a tool to measure those audiences viewing the former's library of more than 620,000 videos. More
Nielsen is piloting a new solution, 'Nielsen Digital Program Ratings', designed to measure audiences who view TV content online. More
Nielsen has integrated its Online Campaign Ratings service with the Velocity measurement solution of digital video specialist SET Media, allowing advertisers to forecast Gross Rating Points (GRPs) by program type and by individual video, while also delivering post-impression analytics. More
US radio ratings giant Arbitron has entered a settlement agreement with Gannett-owned WKYC-TV, resolving the legal action brought against the television broadcaster in January for copyright and trademark infringement. More
TiVo Research and Analytics - a subsidiary of digital video recorder (DVR) firm TiVo - has added data from Nielsen to the media measurement and analytics services offered by its recently acquired TRA business. More
In the US, Arbitron's one-time critic the National Association of Black Owned Broadcasters (NABOB) has told the FTC it is 'cautiously optimistic' about the potential for improvements in audience measurement for television and radio if the Arbitron-Nielsen merger goes ahead. More
Nielsen has rolled out its ad measurement service Online Campaign Ratings to four new markets - Germany, Italy, Australia and Canada. More
Point-of-sale data giant Nielsen Marketing has launched a mobile ad targeting solution called BuyerVision Mobile, through which CPG brands can deliver relevant ads to consumers, based on their previous in-store purchasing history. More
The Federal Trade Commission has asked Nielsen for additional information regarding its proposed $1.3 billion takeover of radio ratings giant Arbitron, postponing a possible deal still further. Meanwhile Nielsen may also be looking to offload its trade show business. More
With the planned acquisition by Nielsen approaching, Arbitron has set out details of remuneration packages for its senior execs including recently appointed President and CEO Sean Creamer. More
Nielsen has launched a solution for measuring the 'resonance' of brand advertising within mobile apps. The tool forms part of the Brand Effect product suite. More
A US Court has dismissed an appeal by Miami TV station Sunbeam, against an earlier dismissal of a lawsuit in which the broadcaster alleged Nielsen monopolized audience ratings systems in the region. More
New York's Supreme Court has ruled that the $1 billion lawsuit brought by New Delhi Television (NDTV) against Nielsen and WPP should be heard in India. The broadcaster alleges that staff at the firms' TAM joint venture took bribes in exchange for overstating ratings. More
The Ukraine Television Industry Committee (TIC) has awarded Nielsen a new audience measurement contract, apparently cutting short an agreement with previous incumbent GfK Ukraine after unproven allegations that the latter had bribed panellists. More
Radio ratings giant Arbitron has reported 2012 revenue up an impressive 6.5%. In the fourth quarter, growth was slower and net income was slightly dented by costs relating to the forthcoming Nielsen merger. More
After 66 years delivering Australia's radio ratings, Nielsen Media has lost the contract to GfK, to whom national industry body Commercial Radio Australia (CRA) has awarded a three-year deal starting next January. More
In Australia, Nielsen says it will retire its monthly Unique Browser (UB) metrics at the end of this month, following recent announcements from advertising bodies in the country that the figure is no longer meaningful. More
Nielsen has reported a 1% rise in revenue to $5.6 billion for the full year 2012, compared with the 8% increase it posted the previous year. Revenue in the firm's Buy retail measurement division was flat while the Watch media analytics arm saw a 3% increase. More
Nielsen and Arbitron have voluntarily agreed to provide the Federal Trade Commission (FTC) with additional time to review Nielsen's proposed takeover of the radio ratings giant. More
India's Broadcast Audience Research Council (BARC) has issued an invitation for agencies to submit tenders for a new approach to television audience measurement. The contract is currently held by Nielsen/Kantar joint venture TAM Media Research. More
Nielsen has begun a five-year contract to operate a new Television Audience Measurement (TAM) service in Hong Kong. More
SPMS - an association for television audience measurement in the Czech Republic - has commissioned Nielsen to measure television viewing across the country. More
Nielsen has announced it is to acquire Arbitron for around $1.26 bn, or $48 per share of common stock. The transaction has been approved by both Boards and is subject to customary closing conditions. More
Nielsen and Twitter have reached a multi-year agreement to produce a new metric, the 'Nielsen Twitter TV Rating', for the US market, covering the reach on Twitter of conversation about TV programmes. The first figures will be commercially available from the fall of 2013. More
Indian TV network New Delhi Television (NDTV) has set out its reasons for wanting a US trial for its case against Nielsen and WPP, urging the Supreme Court of the State of New York to reject the two companies' recent requests to have it thrown out. More
Nielsen has announced a reduction in the size of its Board of Directors to eleven members, with one director each from its six controlling partners. More
Nielsen has taken a minority stake in a new venture capital firm called Pereg Ventures, which plans to help start-ups offering technology for marketing and customer understanding. More
Nielsen has rolled out its real-time ad measurement and optimisation tool Online Brand Effect in the UK. More
In India, the Broadcast Audience Research Council (BARC) has formed a three-member Technical Committee (TechComm), tasked with drawing up a roadmap for the establishment of an audience metrics system. More
According to reports, Nielsen has bought the remainder of Romanian company Retailplus Eastern Europe from co-founder Octavian Badescu. Terms of the deal were not disclosed. More
Nielsen has extended its partnership with Informate Mobile Intelligence to provide marketers with data on mobile device usage and content consumption across Asia Pacific, the Middle East and Africa (APMEA). More
Nielsen and its McKinsey joint venture NM Incite have announced the acquisition of SocialGuide, which provides analysis of social media conversations about TV programs. Terms were not disclosed. More
Two and a half months after its partner WPP did the same, Nielsen has filed a motion with the New York Supreme Court for dismissal of the lawsuit brought by broadcaster New Delhi Television (NDTV) against their TAM joint venture in India. More
Nielsen has announced third quarter revenue up 5% year-on-year, on a constant currency basis, to $1.423bn, with its Buy (4%) and Watch (5%) segments both contributing. Adjusted EBITDA rose 7% on the same basis to $424m. More
Indian television measurement body TAM is suspending publication of its viewing data from week 41 (October 7th) onwards, for 8 weeks while four of the country's biggest cities switch over from analogue to DAS. More
Nielsen has rolled out its Online Brand Effect solution in Australia, offering clients there the ability to measure and optimize the effectiveness of their online advertising efforts in real-time. More
Nielsen has rolled out its ad measurement service Online Campaign Ratings in the UK, following a pre-launch test with consumer goods giants Unilever and Reckitt Benckiser. More
Nielsen has officially launched its Cross-Platform Campaign Ratings tool, which it says indicates 'the true reach' of video ads across multiple screens. The tool combines data from Nielsen's Online Campaign Ratings service and its proprietary national TV panel. More
Nielsen and the Coalition for Innovative Media Measurement (CIMM) have formed an 'Innovation Committee' to develop and test potential new approaches to mobile television audience measurement for Nielsen's mTAM initiative. More
Nielsen is planning to raise $800m through the issue of 'senior notes' due in 2020, through its subsidiaries Nielsen Finance LLC and Nielsen Finance Co. More
Reports in the US press claim that Nielsen exec Itzhak Fisher is raising $50m which he will use to invest in start-up companies with the initial $10m being provided by Nielsen. More
US-based ad targeting platform DG is to incorporate Nielsen's data and metrics into its MediaMind campaign management tool, in order to provide its own and Nielsen's subscribers with cross-platform measurement of ad campaigns. More
Nielsen has launched a cross-platform tool called 'Nielsen Online Audience Segments - TV Viewing', designed to help clients target online consumers based on their TV and web viewing behaviors. More
Indian broadcaster NDTV is suing Nielsen and Kantar Media Research over claims that staff at the firms' joint venture TAM took bribes in exchange for overstating ratings. According to the suit, this practice has damaged NDTV's business to the tune of around $810m in the past eight years. More
In New York, Nielsen/McKinsey joint venture NM Incite has appointed former McKinsey Principal Andrew Somosi as Chief Executive Officer. More
Nielsen has launched an upgrade plan for its Local Audience Ratings, which includes quadrupling sample size across all local markets and doubling it in diary markets. The firm says this will provide broadcasters with 'more granular data' for both programing and ad sales. More
Nielsen has launched an initiative called the Innovation Lab, through which it will combine its existing research with external data - from clients, industry groups and academia - to develop what it describes as 'ground-breaking ad effectiveness measurement'. More
Nielsen has underlined its commitment to cross-platform measurement with the acquisition of ad campaign optimisation technology firm Vizu. Terms were not disclosed. More
Nielsen has announced the launch of its TV Brand Effect service in China and Germany. The service gives metrics on a TV ad's 'breakthrough', or 'resonance', for purposes of real-time or post-campaign optimization. More
Nielsen has promoted Mathias Bernhardt to Managing Director in Germany, responsible for developing the firm's Buy consumer purchase behavior segment. More
Nielsen has launched a 'hybrid' version of its online video measurement methodology, to track how people consume and engage with online video content from all locations, including mobile devices. More
Nielsen has revised its full year 2012 revenue guidance downwards, following what it describes as 'changes to operating conditions' in its Buy consumer purchase behavior division outside the US. The company is now expecting constant current revenue growth of 5% to 6% for the full year. More
In the US, cable TV and Internet provider Comcast has partnered with Nielsen to test ratings measurement on portable devices such as iPads, tablets and mobile phones - currently a gap in the research giant's 3-day playback ratings offer (C3). More
Nielsen has written to inform clients it is developing a range of new audience meters and digital tracking codes, for possible deployment in or after 2004. More
Nielsen funded client think tank the Council for Research Excellence (CRE) is to conduct a three-market study of response bias in address-based audience samples, with the aim of improving diary-based TV-audience measurement. More
In Singapore, Nielsen has launched an Asian 'innovation hub' incorporating divisions for neuroscience (NeuroLAB), virtual, mobile and eye-tracking technologies (ShopperLAB) and market measurement and consumer information (MSciLAB). More
Nielsen has reported a 3% rise in revenue to $1.3 billion for the first quarter ended March 31. Growth was fairly even in its Buy consumer purchase behavior segment (up 2.7% to $800m)and its Watch media research division (up 2.6% to $480m). More
Nielsen is to integrate measures of ad safety and viewability into its Online Campaign Ratings service for Internet display and video advertising, through a partnership with ad engagement data provider AdSafe Media. More
Nielsen has partnered with The University of Chicago Booth School of Business to offer a historical perspective on consumer purchases to all US-based academic researchers. More
UKOM, the cross-industry organisation set up to oversee the measurement of online audiences, has ended its partnership with Nielsen and instead appointed comScore as its new partner for online media measurement in the UK. More
The Association of Accredited Advertising Agencies of Hong Kong (HK4As) has awarded Nielsen a five-year Television Audience Measurement (TAM) contract for the period 2013 to 2017, incorporating measurement across multiple platforms. More
WPP's GroupM is working with Nielsen to develop a new cross-platform measurement service, integrating media planning and measurement across television and the Internet. More
Nielsen has announced the launch of its NeuroFocus testing laboratories in China, citing 'huge opportunities for businesses to tap into the unmet demands' of consumers as the economy shifts its focus towards them. More
Nielsen has officially launched its NOCR (Nielsen Online Campaign Ratings) cross-media measurement system, to provide metrics for online ad campaigns similar to those used for TV ads. Consumer goods giant Unilever is the first to sign up for the service. More
Nielsen and its partners TV ad sales firm Atmedia and cable operator UPC Polska have been awarded a contract to launch what is described as the largest TV audience measurement panel in Poland. More
Talk show host Oprah Winfrey has fallen foul of Nielsen after tweeting a request to its panelists on Sunday, urging them to watch her cable network OWN instead of the televised Grammy awards. More
Nielsen Media Australia MD Peter Cornelius has left the company, following a restructure which has resulted in the firm integrating its Watch (media) and Buy (consumer purchase behavior) divisions under the leadership of former MD, Pacific, Chris Percy. More
Nielsen has reported good growth and profit with full year 2011 revenues up 8% (6% at constant currencies) to $5.53bn and adjusted EBITDA up 10% (8%) to $1.546 bn. More
Nielsen/McKinsey joint venture NM Incite has introduced the latest version of its BuzzMetrics Exchange, which features detection support for more than 50 languages, along with city-level geo-location capabilities. More
Nielsen has acquired Chicago-based fresh food industry research specialist The Perishables Group. Terms of the deal were not disclosed. More
CIM, the Belgian Joint Industry Committee responsible for the country's audience measurement, has awarded Nielsen a four-year contract to supply its 'TV Events' measurement system, from 1 January 2013. More
In the US, Nielsen and comScore have settled patent infringement lawsuits relating to both firms' online measurement copyrights, and as part of the deal, Nielsen has acquired $19m of comScore common stock. More
Nielsen has postponed the launch of its radio ratings service in Tasmania, Australia - reportedly less than 24 hours before results were due - citing problems with sample. More
Nielsen has announced good results for the quarter ended September 30th, including revenues up 10% (6% at constant currencies) to $1,413m, and adjusted EBITDA up 7% in real terms, at $408m. More
In Australia, the Interactive Advertising Bureau (IAB) has officially launched its online audience measurement methodology and service, after what it describes as 'an exhaustive process and review'. September data will be available next week. More
Arthur C. Nielsen Jr. - the son of the research company's founder Arthur C. Nielsen, and former Chairman of the business - died in Winnetka, IL on Monday, at the age of 92. More
Former Nielsen exec Christine Earl has been granted a federal appeals court ruling to press ahead with her discrimination case against her former employer, who she claims sacked her because of her age and health problems. More
Nielsen has moved to reassure clients and investors that an error in the set-up of its NPower data processing system will have no impact on its commercial data, ratings and projections, after potential problems were apparently overplayed on Wednesday. More
Nielsen has formed a strategic alliance with India-based Informate Mobile Intelligence, which uses on-device metering technology installed on panellists' handsets. More
In the US, the Media Rating Council (MRC) has accredited the Nielsen Online Campaign Ratings measurement system, launched recently to provide overnight audience reach, frequency, and Gross Rating Points (GRPs) for Internet display and video advertising. More
Nielsen has received Media Rating Council (MRC) accreditation for its Puerto Rico TV audience measurement service, which was launched in April 2010. More
In the US, Nielsen has acquired market response modeling specialist Marketing Analytics Inc., and says the deal will help it to provide FMCG marketers with 'the most complete and timely view of the impact of media and marketing'. Terms of the deal were not disclosed. More
Nielsen is planning to launch a service which uses gross ratings points (GRP) for ad campaigns on Facebook and other online platforms, allowing comparison with measures of audience reach for television, print and outdoor advertising. More
Nielsen has reported a 10% rise in revenue to $1.4 billion for the second quarter, the result of a 14% increase in its Buy consumer purchase behavior segment and a 4% increase in its Watch media research arm. More
In the US, Nielsen has signed a multi-year agreement with Kantar Media to access set-top box (STB) data from the latter's DIRECTView audience measurement panel, for use in its local TV audience measures. More
Retail giant Wal-Mart Stores Inc. has agreed to resume sharing consumer data from its Walmart and Sam's Club stores with Nielsen, after a ten-year break. More
Yan Xuan has been appointed as President of Nielsen Greater China, reporting to CEO David Calhoun and with a seat on the Nielsen Executive Council (NEC). More
UKOM, the cross-industry organisation set up to oversee the measurement of online audiences, is to begin a major review of its main audience contract next month, allowing time to consider 'major changes' before the end of the contract - currently with Nielsen - in December 2012. More
Nielsen has launched a new approach to helping companies with their product innovation strategies, which it claims will increase the likelihood of new products succeeding to 75%. More
Peter Greene has left consumer and retail specialist The NPD Group after nearly 20 years, to join Nielsen's Segmentation and Local Market Analytics division in a newly created role, SVP Durables Strategies. More
In the US, Nielsen has formed an alliance with grocery media network and software firm MyWebGrocer, to develop what it says is the 'First Comprehensive View of US Online Supermarket Purchases.' More
After a week of silence from all the involved parties, Nielsen announced yesterday that it had acquired 100% of brain research specialist NeuroFocus Inc., and confirmed that founder and Chief Executive Officer Dr. A.K. Pradeep will continue to lead it. More
Nielsen has won IAB Australia's contract to supply the country's online audience measurement currency, following an eight-month tender process. More
Nielsen has agreed to acquire the remainder of neuromarketing firm NeuroFocus, to fend off a bid from marcoms giant WPP, according to a report in MediaDailyNews. More
Nielsen has promoted Emilie Darolles to the role of Managing Director of its operations in Taiwan. More
From November, Nielsen will produce all US local ratings for Hispanic TV programming using the same ratings panels used for English language stations. More
Nielsen has promoted former Microsoft exec Celia Fan to lead its 'Watch' media research division in Hong Kong. More
Dave Thomas, President Global Media Client Services at Nielsen, is to leave the firm after 22 years. His replacement will be Mitch Barns, currently President of Nielsen Greater China. More
Nielsen has promoted Karthik Rao to the position of Managing Director of its Greater China region, based in its Shanghai office. More
Nielsen has seen an 8.9% increase in revenue to $1.3bn for the first quarter of 2011. Net income rose from $16m to $64m but the firm reported a $181m loss in Q1 due to $206m costs relating to its recent initial public offering (IPO). More
In Hong Kong, Nielsen has added mobile Internet audience measurement to its Market Intelligence (MI) service. More
comScore has responded to Nielsen's recent patent infringement lawsuit with a suit of its own. More
Nielsen has reportedly accused comScore of violating five of its patents relating to the collection, analysis and reporting of information about online activity. More
In Singapore, Yahoo! and Nielsen have partnered to launch Brand Impact, a study aimed at quantifying the branding effectiveness of online ad campaigns across Asia. More
In the US, Nielsen has promoted Mary Liz Finn to the position of Chief Human Resources Officer, to lead the firm's human capital strategy, and oversee leadership development programs, compensation and benefits packages. More
In Malaysia, Sun Media Corporation (SMC) is taking legal action against Nielsen for publishing what it describes as 'false and misleading readership estimates' for its newspaper theSun. More
Nielsen has reported 2010 revenue of $5.13 billion, a 6.1% increase on a constant currency basis. Net income of $132m for the year compares well with a loss of $489m in 2009. More
In the US, Nielsen funded client think tank The Council for Research Excellence (CRE) has selected research and advisory firm BIA/Kelsey to conduct a review of research currently available about user experience on multiple video platforms. More
Cyprus-based MEMRB (The Middle East Market Research Bureau) has been bought by Nielsen for an undisclosed sum, thought to be around 60m Euros. More
Nielsen has priced its forthcoming initial public offering (IPO) at around $1.64bn or $23.00 per share. The shares will trade from today on the New York Stock Exchange under the ticker symbol 'NLSN'. More
In the US, Sunbeam Television has dropped two charges against Nielsen that claimed the research giant had engaged in unfair trade practices and breach of contract. More
Ahead of the official release of its financial results for calendar year 2010, Nielsen has reported an expected revenue increase of between 6.3% and 6.7% to between $5,110m and $5,130m (2009 = $4,808m), equivalent to 5.8% to 6.2% on a constant currency basis. More
In the US, antitrust charges brought by Sunbeam Television against Nielsen have been dismissed by a Florida federal judge. More
In Warsaw, Poland, public broadcaster Telewizja Polska (TVP) has given Nielsen a four-year contract to provide television audience measurement services, beginning this month. More
Nielsen's Chief Human Resources Officer Roberto (Bob) Llamas is to leave the firm at the end of the first quarter 2011. The firm plans to name a successor during the transition period. More
Nielsen will provide clients early in 2011 with preview reports for its 'Extended Screen' initiative. The approach adds Internet viewing of TV programs into Nielsen's National People Meter (NPM) television ratings, to demonstrate the impact of online viewing on program measurement. More
Nielsen has formed a joint venture with China Cable Union Data Services (CCData) to pioneer the delivery of new and more detailed insight on China's growing digital TV market. More
Nielsen has announced that it is shutting down its diary-based radio ratings service in the US, from the Fall 2010 period. The firm said in a statement that the decision will not impact its international radio measurement services. More
Nielsen Singapore has appointed Grace Liu as Head of Consumer Research, succeeding Joan Koh who was promoted to the post of Managing Director in April. More
Following its admission last month of a flaw in the measurement of web traffic due to pages with 'very long URLs', Nielsen has now notified clients that it will 'restate' ratings for nine TV stations in four of its metered markets due to problems with 'software logic'. More
IPO-bound research giant Nielsen has reportedly struck a new deal with CEO David Calhoun, adding three years to his contract in exchange for a salary rise and a $6 million signing bonus. More
In the US, Nielsen has launched a Media Analytics initiative, focused on developing tools to provide additional insights from its existing syndicated media research data. The new initiative will be led by Bill Moult, a founding partner of the Media Behavior Institute (MBI). More
US ad industry ratings watchdog the Media Rating Council (MRC) has withdrawn its accreditation for local television ratings in Nielsen's 154 diary-only markets, backdating the withdrawal to 2009. More
Nielsen has apologised to clients for a 'flaw' in its web traffic methodology which has led to under-counting of web traffic in products including its NetView service. More
Nielsen has transferred Justin Sargent from his former role as Group MD for UK and Ireland, to the position of Managing Director for its Consumer business in India. He is replaced by Chris Morley, who recently returned to the UK following a number of years working in Asia. More
Nielsen has reported a 5% increase in third quarter revenues to $1.29bn, from $1.23bn for the prior year period, or 7% on a constant currency basis. More
Nielsen's online division has added mobile Internet audience measurement to its New Zealand market intelligence service, with the roll out of its Mobile Market Intelligence (MMI) in the country. More
In the US, TV station the Sundance Channel has collaborated with Nielsen to develop the 'Measurement Innovation Metric' (MIM); a new qual solution that calculates audience loyalty and engagement, as well as receptivity to advertising. More
In the US, Nielsen's Vice Chair Susan Whiting has assumed additional responsibility for diversity - focussing on the firm's leadership, global workforce of more than 35,000, and external purchasing policies. More
Two of Nielsen's subsidiaries are planning to sell $750m of senior notes which are due in 2018, in order to pay off a proportion of the research giant's debt. More
Nielsen has this week told clients it may widen the definition of its new Extended Screen ratings, dropping the absolute requirement that online TV programs must carry the same ads as their original broadcast. Separately, the research giant is said to be piloting a new 'GRP'-style online audience measure. More
Dubai-based Real Opinions has signed a reseller agreement with The Nielsen Company. Real Opinions will offer a number of Nielsen Online solutions in the Middle East, including SiteCensus, Market Intelligence and Campaign Analysis. More
In the US, the dispute between Sunbeam Television and Nielsen appears to be coming to a conclusion: the parties informed a judge in Miami last week that they are close to resolving the suit. More
Nielsen has developed an iPad app using audio watermarks to automatically detect and synchronize with TV programs, to serve viewers with relevant interactive content and advertisements. More
In the US, Sunbeam Television's lawsuit against Nielsen is back in the news, with mandatory mediation due to start on Monday in Boston. Sunbeam has submitted a long list of individuals it may cite or call upon for evidence, including network execs and current and past Nielsen competitors. More
Nielsen has increased the amount it wants to raise by selling stock to $2.01bn, in its initial public offering (IPO) filed with the US Securities and Exchange Commission. The firm has also added two new categories for measuring TV viewing. More
Nielsen has announced results for the quarter and six months ended June 30. Reported quarterly revenues rose to $1,270m, up 7% year-on-year and reported operating income rose 6% from $172m to $182m - a rise of 10% after adjusting for one-off costs and currency changes. More
Nielsen has appointed Gai Le Roy to the role of Vice President Research - Audience Measurement, in its Asia Pacific online division. More
In the US, the Media Rating Council (MRC) has given approval to all 25 of Nielsen's Local People Meter (LPM) markets - ten of which had their accreditation renewed, while the remaining fifteen markets were granted accreditation for the first time. More
In the US, Manish Bhatia, Nielsen's President of Advanced Digital Services, has left the company, resulting in a re-structure which will see the firm integrate set-top-box (STB) data into its current audience measurement services. More
Nielsen has told clients it will bring back its 'live-only' television ratings, dropped in April in favour of a measurement combining live and time-shifted viewing. The company says it has not changed its view that live/same day is a better measure, but can now offer both due to increased data capacity. More
Nielsen has been reappointed as New Zealand's supplier of television audience measurement (TAM) services, winning an eight-year contract from SKY, TVNZ and TVWorks. More
US video ad network BrightRoll has unveiled a new reporting suite that offers a means to measure the ROI on their online video campaigns, using measurement and analytics tools from research partners including comScore, Nielsen, Vizu and InsightExpress. More
Nielsen and management consultancy McKinsey have formed a joint venture - NM Incite - to help companies use social media intelligence to drive business performance. More
TV ratings body TAM Ireland is to expand the size of its television audience measurement panel, while introducing the ability to track time shifted viewing (TSV) - a move which it says makes Ireland among the earliest countries to measure such trends in viewing behaviour. More
Nielsen is to track South African consumers' lifestyle habits and engagement during the imminent World Cup, using BlackBerry devices. Participants will compile mobile diaries including photos and captions, giving a detailed picture of their movements and interaction with the tournament. More
Nielsen has filed with the US Securities and Exchange Commission to raise up to $1.75bn in an initial public offering (IPO), which it will use to pay down debt and for 'general corporate purposes'. More
Nielsen Online's UK Managing Director Stephen Brooks has left, as part of a company restructure. More
As part of an internal restructure, Nielsen has transferred Ivar Michaelsen from its Denmark office, to lead its operation in Germany, while appointing Justin Sargent as Group Managing Director for UK and Ireland. More
Nielsen has added mobile Internet audience measurement to its Australian market intelligence service, a 'world first' in online audience measurement methodology according to the measurement giant. More
In the UK, Nielsen has appointed AOL Europe's former Director of Insights and Sales Strategy Andrew Bradford, as a new member of its European online division. More
Nielsen has acquired US-based video analytics and technology company GlanceGuide, and integrated the firm's advanced analytics capabilities into its own online video measurement tools. More
WPP CEO Sir Martin Sorrell says the figure reported in the press for Nielsen's possible valuation is 'out of the ballpark' and 'doesn't work in any way, shape or form'. Both companies reported encouraging results today, WPP forecasting growth for the year and Nielsen seeing 4% real revenue growth over Q1 2009. More
Nielsen has withdrawn 'TV Channels Receivable', a reporting service which showed how many channels the average TV household receives. The firm cites the change in the way channels are presented by different multi-channel providers as the reason behind the move. More
Nielsen has released initial findings from its China 'Three Screen Report', which aims to provide insights into how Chinese consumers are using TV, Internet and mobile platforms. More
Nielsen has launched a global Research and Development program in China, focusing on market research technologies and methodologies. The firm says this initiative will become its most important R&D program outside the US home market. More
Nielsen is said to be preparing to trade as a public company, inviting a number of investment banks to underwrite an initial public offering (IPO) which could be worth up to $21bn. More
Nielsen and Facebook have released the findings of a study which claims to show that ads placed on social media sites are more likely than others to be noticed and remembered, while also increasing users' intent to purchase. More
In the US, Nielsen has partnered with word of mouth (WOM) specialist Bazaarvoice to integrate the latter's consumer ratings and reviews into its BuzzMetrics dashboard. More
In the US, Nielsen has appointed media research veteran Ira Sussman as Senior Vice President and Managing Director of National Television Client Services; replacing Catherine Herkovic who has held the role since 2007. More
Nielsen has rolled out its television audience measurement system in Puerto Rico, adding to the more than 30 markets where it already provides TV ratings. More
In Malaysia, Nielsen has promoted Kow Kuan Hua to the position of Managing Director of its Consumer Group, after 13 years with the firm. More
Joan Koh has been promoted to the position of Managing Director of Nielsen in Singapore, after more than a decade with the firm. She replaces Paul Richmond, who has taken on the role of regional Managing Director of Retail Services and Product Leadership. More
In the US, Nielsen is to eliminate live-only TV ratings, and has confirmed it will be introducing major changes to the way it calculates national ratings, including adding duplicate viewing to program telecasts. More
Software developer Openwave Systems Inc. is to collaborate with Nielsen to develop an 'insight engine', combining demographics and analytics to help mobile operators analyze, profile and target audience segments. More
In the US, Nielsen has partnered with online targeting data firm eXelate to integrate granular online and anonymous household-level offline data into eXelate's Targeting eXchange. More
Nielsen has acquired Munich-based market research consulting firm USP Market Intelligence, which focuses on consumer goods such as tobacco, confectionery and beverages in Germany and Austria. Terms were not disclosed. More
Sunbeam Television's lawsuit against Nielsen Media Research, filed last April, looks like it might be going to court after all, following a decision by a Florida judge. The claims centre around lower audience figures from Nielsen's new LPM system. More
The Nielsen Company has announced its financial results for the year ended December 31, 2009. Revenue was almost exactly level with the previous year ($4,806m) but up 4% if currency fluctuations are excluded. More
Nielsen's TV ad effectiveness arm 'Nielsen IAG' is planning a UK roll out for its ad and programme engagement measurement service, running in the US since 2000. More
In the US, joint tests by The Nielsen Company and the Television Advertising Committee of the ANA (Association of National Advertisers) have paved the way for the provision of individual or 'brand-specific' commercial ratings, the partners claim. More
Nielsen has promoted Justin Garrett to the post of Greater China Head within its newly formed Global Financial Services Practice. Based in Hong Kong, his role also covers China and Taiwan. More
UKOM - the UK Online Measurement Company - and Nielsen have officially launched the UKOM Audience Planning System (APS), by publishing inaugural data from the online audience measurement system. More
Neuromarketing firm NeuroFocus has formed a joint venture partnership with Nielsen to roll out its services in Australia. More
In India, Nielsen has promoted Piyush Mathur to the role of Managing Director for its South Asia Business. More
In the US, mobile advertising exchange Mobclix is to add Nielsen's data to its platform, to help increase the effectiveness of mobile advertising spend and enable mobile application developers to make more money through advertising. More
Nielsen has modified its plan to change the metric on which advertising deals for local TV ads are made, and says it will continue to provide Live TV ratings until the end of March 2010. More
Multi-screen measurement firm Rentrak Corporation has acquired Nielsen EDI, which provides measurement information and research solutions to the movie industry. More
Nielsen has formed a joint venture with St. Petersburg, Florida-based consumer-driven print communications firm Catalina Marketing Corporation, addressing the current hot topic of linking marketing exposure with purchasing behaviour. More
Former Nielsen exec Grace Pan has joined performance based digital marketing company SinoTech Group in the role of Chief Strategy Officer. More
The Nielsen Company is selling eight publications including Billboard music magazine and The Hollywood Reporter, to a newly formed media investment group, e5 Global Media LLC; and is discontinuing two other titles. More
The Nielsen Company has promoted Eva Leung to the position of Executive Director, Retail Measurement, Hong Kong, replacing Angel Young who has moved to a regional role within the firm.. She was previously Director, Client Service, Retail Measurement. More
Nielsen is to begin measuring television viewing in Puerto Rico, from the first quarter of next year. Launch clients include the island's three largest television providers: WKAQ-TV, the owned and operated Telemundo station; WLII-TV, the Univision affiliate; and WAPA-TV (Independent). More
Nielsen has responded to the American Association of Advertising Agencies (4As) complaint about its decision to change the metric on which advertising deals for local TV ads are made, from Live to Live + Same-Day. More
In Mumbai, Nielsen has promoted Shubhranshu Das to the post of Regional Head of its new Global Financial Services Practice in South Asia. More
In Australia, Nielsen's online research division has promoted Matt Bruce to the position of Managing Director, from his previous role as National Sales Director. More
The American Association of Advertising Agencies (4As) has written to Nielsen to complain about the firm's decision to change the metric on which advertising deals for local TV ads are made. More
The recently launched Coalition for Innovative Media Measurement (CIMM) is to make digital set-top-box data (STB) its first priority, following a recent meeting held with audience measurement leaders. More
Nielsen's group revenues for the three months ended September 30, 2009 were down 1% to $1.25bn from the same period last year. CFO Brian West described the quarter as having been 'steady'. More
Nielsen has rolled out a fast turnaround method to enable agencies to quickly review the performance of recently launched TV ads, and react accordingly. More
The recently formed Coalition for Innovative Media Measurement (CIMM) will be hosting a meeting with Nielsen, Rentrak, TiVo, TRA and TNS to discuss how the firms can work with the coalition to foster set-top box data research innovation. More
Nielsen and online targeting firm DataLogix have partnered to enable advertisers to target consumers based on their lifestyles, purchasing habits and media usage. More
Brand protection specialist MarkMonitor has appointed Nielsen's Vice Chair Susan Whiting to its Board of Directors. More
Nielsen is to give its client think tank, the Council For Research Excellence (CRE), an additional $2.5m, bringing its total four-year investment to $10m. More
In New York, Nielsen has hired Steve Hasker to fill the newly created position of President, Media Product Leadership and Advertiser Solutions - a new business unit set up to help advertisers 'deliver the right messages to the right consumers'. More
At a launch event held yesterday, UKOM - the UK online measurement body - unveiled further details about the online audience planning system it is developing in partnership with Nielsen. More
Nielsen Online has underlined its commitment to the panel-based methodology it will use for the UK's first web measurement currency, following competitor comScore's proposal of a 'person-centric' approach using a hybrid technique employing cookie deletion. More
UKOM, the UK online measurement body, has appointed Nielsen as its official partner to create the country's first currency for planning advertising campaigns on the Internet. More
Nielsen and Facebook have signed a multi-year partnership to help clients better measure the impact of online advertising and develop and market new products. More
Nielsen's decision to do away with live-only program ratings is 'a significant step backwards' according to GroupM North America's Chief Investment Officer, Rino Scanzoni. More
Following client consultation, Nielsen is to move to live-program-plus-same-day ratings in its Local People Meter (LPM) and Set Meter markets by early December. More
In the US, the newly formed Coalition for Innovative Media Measurement (CIMM) has attempted to clarify its goals in a conference call, stressing that rather than creating a competitor for Nielsen Media Research, it wants to fund new research into cross-platform and TV set-top box measurement. More
Nielsen has acquired KoreanClick, a web measurement company in South Korea, for an undisclosed sum. More
A group of 14 companies has formally announced the founding of the Council for Innovative Media Measurement (CIMM), a consortium that will create a new TV audience measurement system, designed to challenge Nielsen's control over the marketplace. More
Nielsen has moved Oliver Rust into the position of Managing Director, overseeing its business portfolio in Hong Kong. He replaces Ms Fanny Chan, who has moved to a regional role with the company. More
Nielsen Media Research has developed a new meter which will measure online video viewing in the same way the firm's A/P Meter does for television. More
In Australia, Nielsen has released data from its upgraded Internet panel, in a move towards its final accreditation by the Interactive Advertising Bureau (IAB). More
In the US, Nielsen and retail analytics agency Information Resources Inc (IRI) have formed a new firm which will recruit, maintain and process data from a common set of households to support the Nielsen Homescan and IRI Consumer Network panels. More
Australian readership research is in flux as incumbent currency provider Roy Morgan declines to take part in a new-look tender. As of yesterday, magazine publishing giant ACP has quit its national association in support of the Roy Morgan survey. More
Media giant Time Warner has signed a seven year agreement with Nielsen, which will bring together TV, online, mobile measurement services, research on advertising segmentation and targeting, and consumer engagement research, under one contract. More
In response to last week's news that a consortium has been formed to challenge Nielsen's TV audience measurement 'monopoly', the firm has been in touch with employees to confirm that 'three screen' measurement remains central to its strategy. More
In the US a TV ad solutions firm is to bring together the services of Nielsen, Experian and Acxiom to help clients improve ad effectiveness using their existing data segmentation and optimization models. More
Nielsen has reported a 6% dip in revenues to $2.36bn for the six months ended June 30 2009. Revenues for its market research business dropped 11.7% to $1.25bn from $1.42bn in the year earlier period. More
In the UK, Nielsen has taken a stake in CGA Strategy - which offers market intelligence for retailers in pubs and bars, and for drinks brand owners - while CGA has taken over Nielsen's sales tracking activities in the sector. Terms were not disclosed. More
Nielsen has launched a web audience measurement solution in Taiwan, which offers third-party verification of Internet traffic through a combination of page tagging and visitor surveys. More
In Mumbai, Nielsen has launched a specialist Business Consulting Services group, which will combine qualitative consulting with fact-based analytic-driven recommendations. The group will be led by Asitava Sen, who joined Nielsen as Director, Retail Consulting last year. More
In the US, Nielsen has launched what it describes as the industry's 'most advanced panel and platform' for measuring Internet audiences - increasing its measurement of web sites from 3,000 to more than 30,000. More
Nielsen is opening new regional headquarters in Dubai, in the United Arab Emirates, from which it will continue to serve clients in the Middle East, North Africa and Pakistan. More
GfK Retail and Technology has upped its stake in its Indian joint venture (JV) with Nielsen from 40.0% to 50.1%. Previously known as ORG-GfK Marketing Services, the JV will now be re-branded as GfKNielsen India and will be included in the consolidated accounts of the GfK Group. More
In the US, Nielsen executive Steve McGowan is to return to the Discovery Channel as Senior Vice President of Research, in charge of directing all broadcast, digital media, marketing, ancillary and other types of research. More
In the US, Nielsen Media Research veteran Tom Ziangas has joined TV production company Rainbow Media Holdings as Senior Vice President of Research, to oversee programming and sales research. More
Nielsen has partnered with French media agency MTdiamTtrie to launch a study of French mobile phone consumer behaviour. More
Nielsen and secure identity solutions firm Digimarc are to launch two joint ventures that will combine the latter's solutions for deterring fraud, counterfeiting and piracy with the former's consumer and business data. The ventures replace a more informal agreement in place since 2007. More
Nielsen has been selected by the London Organising Committee of the Olympic Games (Locog) to provide market research services for the London 2012 Olympics and Paralympics. More
Nielsen has re-organised its consumer research group into a global practice, and appointed practice expert teams across its five geographic regions. More
The Nielsen Company has agreed to acquire GfK's FMCG Retail Measurement and Consumer Panel business in Switzerland. Nielsen will take over assets related to two continuous FMCG panels: GfK's Retail Store Panel and GfK's Household Consumer Panel. More
Nielsen has reported revenues for the three months to the end of March down 7% to $1.1bn from $1.2bn for the same period last year. Excluding the impact of currency fluctuations however, revenues increased 1%. More
Nielsen has been unable to provide overnight TV ratings for four days this week, following a server issue which went undetected and caused a data collection stoppage over the weekend. More
In the US, Nielsen is facing a lawsuit brought by Sunbeam Television Corporation, over claims that the ratings firm is understating the broadcaster's TV audiences. More
Nielsen is about to begin a test to measure the Internet usage of some of the members of its national TV ratings sample. If the pilot is successful, it will consider expanding the sample to include online viewing in its TV currency. More
Internet users' engagement with the online landscape is deepening, according to a study conducted by Nielsen. The firm says this is in part due to the growing popularity of viewing video content online, and of social networking. More
Nielsen has promoted Jennifer Wang to the position of Managing Director in Taiwan, replacing Gordon Stewart who will be returning to Australia in the summer. More
Nielsen has reported 2008 revenues up 4.5% on a constant currency basis to $5bn, despite a climate which CFO Brian West predicts 'won't get any better, any time soon'. More
In New York, Nielsen has acquired consulting firm The Cambridge Group (TCG), which helps Fortune 500 companies develop organic growth strategies. Terms were not disclosed. More
Nielsen has transferred Jed Meyer from its US operation to the post of Managing Director, Media Services, Greater China based in Shanghai. More
In New York, media's 'most quoted man' Jon Mandel has left his role as President of NielsenConnect, which is closing after two years in operation. More
Nielsen has appointed Duncan Falzon as Executive Director of Nielsen Media Thailand and Media Index, Asia Pacific. More
Nielsen is about to roll out its store layout and category space management solution my.spaceman, across more than 100 markets. More
Around 6.5 million US homes (5.7% of households) are not ready for the transition to digital TV (DTV) which is now scheduled to take place on June 12 this year, according to Nielsen estimates. More
In the US, Nielsen has announced the indefinite suspension of its P.R.I.S.M. initiative, which it set up with the In-Store Marketing Institute in 2006. P.R.I.S.M. aimed to establish a common industry metric to measure audiences and gauge the effectiveness of in-store marketing. More
In Singapore, Nielsen has appointed Suresh Ramalingam as Managing Director of Consumer Research for its newly expanded API, MENAP and Southern Africa regions (APIMEA). More
In the US, Nielsen has partnered with broadcast measurement firm Repucom to analyze content and measure viewers' exposure to sponsored media during televised sporting events. The new service will replace Nielsen's current Scorecard offering. More
Retail behemoth Wal-mart has pulled out of the P.R.I.S.M. initiative, which was set up by Nielsen and the In-Store Marketing Institute in 2006 to establish a global metric for evaluating the in-store environment. More
Nielsen has written to clients announcing a delay to the rollout of its Local People Meter (LPM) service in local television markets. The company will pause when the LPM is in use in 25 markets, instead of continuing rapidly to reach all 56 originally scheduled. More
Nielsen has sold its Hong Kong Advertising Monitoring (AIS) service to admanGo, a firm which provides a competitive advertising and ad monitoring service through an online platform. Terms were not disclosed. More
In the US, Nielsen has completed the pilot study for its new diary-based radio measurement service, which is due to launch next spring. The company expects to unveil initial findings in February. More
Nielsen has signed an agreement to acquire pharma retail trade specialist AMAR Research, headquartered in Brno, the Czech Republic's second largest city. Terms were not disclosed. More
In Hong Kong, Nielsen has appointed Umang Pabaru as Managing Director, Nielsen Consumer Research, for the Greater China region, leading the teams in Hong Kong, mainland China and Taiwan. More
Nielsen is moving into direct competition with Arbitron over US radio ratings: two major radio broadcasters today announced a switch to Nielsen Media's ratings service in a number of markets from Q3 of 2009. Arbitron has described the once-a-year Nielsen service as 'a step backward'. More
In the US, the Television Bureau of Advertising has announced its support for Live + 3 program ratings as the standard for local buying and planning in LPM and metered markets and has praised Nielsen for its early commitment to introduce relevant ratings. More
Nielsen CEO David Calhoun says the firm plans to push for dominance in the 'three screen audience measurement' market, and can continue to grow despite world economic problems. The firm reported revenue of $1,260m in the third quarter, up 3% after excluding currency fluctuations. More
Nielsen's alliance with US ad and brand measurement firm NeuroFocus has been extended into Japan, where the pair will use respondents' brain waves, eye movements and other physical features to study the impact of commercial messages or products on potential customers. More
In the US, Nielsen has promoted Executive Vice President Susan Whiting to the post of Company Vice Chairperson, joining Chairman and CEO David Calhoun in the newly created 'Office of the CEO' to provide oversight and direction to the company's initiatives and operations. More
The Nielsen Company and partner IMMI have mothballed their recently launched out-of-home (OOH) television viewing measurement service with immediate effect. The companies blamed difficult economic times, which had led to 'limited economic support' for the service. More
In China, Nielsen has partnered with media information and data firm Meihua to launch a comprehensive source of media rates and related data across the region. More
Nielsen has appointed Christophe Cambournac as President, Asia Pacific and India, succeeding Nonoy Niles who will be leaving the company after fourteen years. More
In the US, Nielsen has expanded its suite of out-of-home (OoH) media measurement services to cover the $1.3bn advertiser-backed video network business. More
In the US, Nielsen has appointed Ed Dandridge as Senior VP and Chief Communications Officer, responsible for managing communications between Nielsen and its key audiences and stakeholders inside and outside the company. More
Nielsen has launched Mobile-PRIZM, a new product that combines the company's consumer segmentation and mobile media targeting tools, to help advertisers target mobile audiences more effectively. More
In the US, The Hollywood Reporter (THR) the trade publication for the film industry has linked up with parent company Nielsen to offer a customized data analysis service, and appointed Nielsen Entertainment Media Analyst James Li to head the initiative. More
In the US, Nielsen and Integrated Media Measurement Inc (IMMI) have begun delivering the first daily all-electronic national TV ratings for viewing outside the home. More
Nielsen has reported increased second quarter revenues of $1,304m, up 12% from the same period in the previous year; and a year-on-year rise of 12% in first half revenues to $2,518m. More
In Europe, predictive targeting technology firm Nugg.ad is to combine Nielsen Homescan panel data with survey data it gathers from visitors to its partner web sites, to help advertisers target consumers through online marketing campaigns. More
In the US, Nielsen has partnered with Mindset Media a firm that creates consumer profiles of web users to add personality profile mapping to its Homescan consumer purchase panel of 125,000 US households. More
Google is integrating its Google Analytics traffic analysis tool with its Google TV Ads program. Some observers are interpreting the move as further evidence that the search giant is headed for direct competition with Nielsen. More
Nielsen and rival consumer analytics firm Information Resources Inc (IRI) have both announced major contracts with consumer giants. IRI says it has ousted Nielsen from a UK contract they formerly shared, with P&G; Nielsen says it has signed a global contract with the Coca-Cola Company. More
Nielsen has introduced a Retail Edition of its Answers technology platform, which groups a number of analytical and reporting applications in a business-process oriented framework. More
The Nielsen Company and NBC Universal, one of its major clients, are to collaborate to offer advertisers sales metrics based on the 'fusion' product developed by NielsenConnect. More
Nielsen has extended its online audience profiling service to the mobile Web. The new service provides marketers and publishers with lifestyle and demographic information for the audience of more than 200 mobile web sites. More
The Nielsen Company and its subsidiary Interactive Market Systems (IMS) have announced the launch of IMS Clear Decisions(TM), a new software platform claiming to simplify access to media and marketing data and speed up the generation of insights from it. More
In the US, the Media Ratings Council (MRC) has created a new code of conduct requiring audience ratings firms to obtain accreditation before launching a new measurement currency into the marketplace. More
Nielsen has completed the acquisition of TV ad effectiveness firm IAG Research, which will be re-branded as Nielsen IAG. More
Nielsen's film and home entertainment specialist NRG (National Research Group) has become part of the firm's BASES division, which provides new product optimization, marketing plan simulation capabilities and sales forecasting. More
In the US, NielsenHealth has launched a series of 32 'Ailment Panels' to provide manufacturers and retailers with insights into consumer related attitudes and behaviours of patients suffering from diseases and medical conditions. More
In the US, TV network AMC has partnered with Nielsen to develop a new Audience Identity Metric (AIM) that segments the audience by behavior, as well as a new 'Ad Vantage' metric for advertisers to measure ad receptivity across the industry. More
Nielsen has agreed to acquire US-based audience engagement firm IAG Research for $225m; and will make it 'the cornerstone for a new analytics practice'. More
The Nielsen Company has announced results for the year ended December 31, 2007. The research giant narrowed its loss from $368m in 2006 (pro forma) to $282m, and grew reported revenue to $4,707m, a rise of 13% from its pro forma figure for 2006, or 7% adjusting for currencies and deferred revenue. More
The Nielsen Company has appointed Justin Garrett as Director, Financial Services in Hong Kong. More
In the US, Arbitron and Nielsen joint venture Scarborough Research says it is considering the possibilities of expanding into additional 'mid-tier' local markets. More
In the US, The Nielsen Group has promoted Karen Watson to the position of Chief Communications Officer and Senior VP of Global Communications, from her previous title of SVP Communications for Nielsen Media Research. More
In the Philippines, the Quezon City Regional Trial Court has suspended proceedings filed by broadcaster ABS-CBN against AGB Nielsen Media research, to allow the parties time to try and reach a settlement. More
Nielsen and US cable TV company Charter Communications have partnered to analyze digital set-top box (STB) data from 330,000 households in the Los Angeles area. More
The Nielsen Company has launched Nielsen PreView, a business-to-business research service which brings the group's range of marketing and media information sources to bear on issues identified as important by members on a web site. More
The Nielsen Company continues to break new ground following its rebranding from VNU last year. Today it announced its first global brand awareness campaign, built around a marketing collaboration with The New York Times Company and including sole sponsorship of an Olympics Special issue of the latter's 'PLAY' sports magazine. More
Nielsen is to incorporate Ad-ID (Advertising Digital Identification) coding into its 'KeepingTrac' system, which enables advertisers to check that their TV ads ran according to their media plans. More
Nielsen has set up a national Hispanic/Latino Advisory Council (HLAC) to guide the company's recruitment, measurement and reporting of Hispanic TV households in the US. More
In the US, health, wellness and sustainability researcher Natural Marketing Institute (NMI) has teamed up with Nielsen to provide consumer packaged goods manufacturers and retailers with a better understanding of its consumer segmentation model LOHAS (Lifestyles Of Health And Sustainability). More
Nielsen Media Research is funding a $3.5m year-long study to observe how people actually consume media on both traditional and emerging video platforms inside and outside their homes. More
In the US, Statmon Technologies which develops monitoring software has released 'ACCURATE', a system which interfaces with Nielsen's Portable People Meter (PPM) data rating system to ensure household TV viewer ratings are correctly credited to the relevant broadcasters. More
Arbitron and Nielsen have ditched development of 'Project Apollo', their much-vaunted scheme to give a better understanding of the link between consumer exposure to advertising through multiple media and shopping / purchasing behaviour. More
Nielsen will soon reach 40,000 households in China through the launch of its Homescan consumer purchase panel in the region. More
Nielsen has appointed Michael Sherrard Executive Director of its FMCG Customised Research practice in Asia Pacific. More
Commercial Radio Australia the industry body representing Australia's commercial radio broadcasters has teamed up with Nielsen Media Research to develop an enhanced ratings system to reflect changes in audience listening habits. More
In the US, Nielsen has acquired TV analysis and software company Audience Analytics along with its Audience Watch software. Terms of the deal were not disclosed. More
Nielsen has formed an alliance with neuromarketing research firm NeuroFocus to develop new measurement techniques based on the latest advances in neuroscience. Nielsen CEO David Calhoun becomes a member of the NeuroFocus Board. Details of the investment were not disclosed. More
Nielsen has hired Cheryl Idell, most recently Executive VP, Media and Marketing Planning at Twentieth Century Fox, to lead the growth of its media analytics products. More
Former Time Warner Cable VP Bruce Haymes has joined Nielsen as head of the firm's new Nielsen Digital Media Manager service, designed to enable companies to monitor, manage and profit from the distribution of traditional media content on the Internet. More
Nielsen has officially launched NORA, its measurement service that compiles video-on-demand (VOD) usage figures from real-time transactions collected at the set-top box level. More
Nielsen Marketing has appointed Chris Morley as Managing Director, to expand the company's retail and consumer research capabilities in China. More
Nielsen has expanded its telecom and mobile research division Nielsen Mobile, with the establishment of operations in the UK, Germany, France, Italy, Spain, Sweden and Russia. The firm plans additional expansion throughout Europe later this year. More
Nielsen Media Research has informed clients that it is close to making a decision on whether to make its local TV ratings more consistent with national TV ratings currency. More
Global marketing communications group Havas has signed an agreement with TNS Media Intelligence (TNSMI), ending its contract with Nielsen Monitor-Plus and making TNSMI its primary provider for competitive advertising intelligence. More
Nielsen has promoted Justin Sargent from Executive Commercial Director to UK MD. He succeeds Eleni Nicholas, who has taken on the role of Commercial Development Officer, Nielsen Europe while retaining her Group MD role for Nielsen's UK and Irish business. More
Following a series of problems with its TV coding system, Nielsen Media Research has written to US TV stations asking them to help ensure there are no future glitches. Nielsen has also sent them a 'Guide to Encoder Best Practices', which outlines the correct coding procedures. More
Nielsen has announced plans for the September launch of an enhanced weighting procedure for its TV ratings estimates. It will also be consolidating all its national ratings systems into a single 'calculation platform' during the next two years. More
Sony Pictures Television (SPT) has awarded NielsenConnect a contract to develop audience metrics to quantify the combined impact of its television and Internet platforms, to help its advertisers better understand the make-up and behaviour of audiences. More
In the Philippines, the Quezon City Regional Trial Court (RTC) has dismissed the 'ratings cheat' case brought by television company ABS-CBN Broadcasting Corp against ratings firm AGB Nielsen Media Research (AGB), citing the requirement for notice periods in the contract between the two companies. More
Audience measurement continues to bring its share of legal problems for Nielsen worldwide. Today, the court in the Philippines 'bribery' case ordered a halt in TV audience fieldwork; while in Spain, a newspaper has filed a claim against the ratings giant for losing it '$1.4m' in ad revenue. More
The Nielsen Company and INVIDI Technologies Corporation have today announced a multi-year agreement to share data and explore ways to measure personalized television ads targeted at specific viewers. More
Never a dull moment in research in the Philipinnes. More details have been emerging about the suing of Nielsen by a major broadcaster, while the country's senate is to consider regulation of opinion polls at the bidding of a member who says the alternative is to 'allow the public survey firms to run the government and society.' More
Filipino broadcasting firm ABS-CBN has filed a lawsuit against AGB Nielsen Media Research Philippines for gathering and releasing what the firm describes as 'erroneous' TV ratings data, following the 'bribing' of respondents by one of its competitors. More
Facing pressure from clients, Arbitron yesterday said it would guarantee delivery of 80% of the target size for its panels, down from 90% previously. Meanwhile, minority broadcasters' association NABOB has reawakened memories of the Nielsen Media controversy of two years ago with talk of a Congressional Investigation. More
Nielsen has partnered with secure identity solutions firm Digimarc to develop a system to enable media companies, social networks, peer-to-peer services and user generated sites to track the distribution of media content across the Internet. More
Nielsen will be giving its client forum, the Council For Research Excellence (CRE) an additional $2.5m, to enable it to conduct its own methodological research on video audience measurement. The grant is Nielsen's third since the council was founded in 2005, and brings its total donations to $7.5m. More
Jacques Blanchard, the Co-founder and President of marketing and research consultancy Novaction, has jumped ship to join rival, Nielsen-owned BASES, which provides research and forecasting services to the consumer packaged goods sector. More
Mitch Barns has been named President of Nielsen Greater China. He will report directly to Nielsen Chairman and CEO David Calhoun, and will serve on the group's Executive Committee. More
In Australia, following a three-month review of how online audiences should be measured, the Internet Advertising Bureau (IAB) has announced that a panel-based methodology should become the industry standard. Nielsen Online has branded the decision 'a step backwards'. More
The Nielsen Company has introduced a new scorecard product, designed to help manufacturers and retailers work together to measure how certain product categories bring shoppers into stores. More
In the US, Nielsen veteran Greg Farrar has become President of Nielsen Business Media. He has worked for the company for more than 20 years. More
Nielsen Online has added an additional 12 portals to the list of 40 it currently monitors for its Market Intelligence service in Hong Kong. More
From the end of the year, Nielsen Media Research will no longer collect data on remote control ownership in households in its metered panels. The ratings giant says 96% of its US sample have a remote control device and most new sets now come with one. More
Nielsen Media Research is commencing the Singapore launch of the Nielsen Personal Outdoor Device (Npod), and plans to launch the measurement system in Hong Kong in the near future. More
Google has partnered with Nielsen to provide data which pinpoints what kinds of viewers are watching the ads which the Internet search giant sells through its Google TV Ads network. More
Nielsen has announced a massive, ten-year outsourcing deal with India's Tata Consultancy Services (TCS). The research giant's IT, operations and HR functions worldwide are among those covered by the $US 1.2 billion agreement. More
Nielsen and TV sports network ESPN are collaborating to develop a model to measure consumers' use of media across a variety of platforms including TV, the Internet and digital mobile devices. More
Nielsen has combined its Nielsen//NetRatings division with BuzzMetrics to form Nielsen Online, and re-branded its recently acquired Telephia unit as Nielsen Mobile. More
Nielsen has added a new feature to its recently launched 'KeepingTrac' web-based commercial tracking service, which it says will enable advertisers to monitor the demographic composition of their advertising audiences, and help them comply with recent promises on advertising to children. More
Arbitron and Nielsen are to extend the pilot period for their joint venture Project Apollo into the first quarter of 2008, to allow more time to demonstrate its benefits and to develop data delivery procedures. It was previously scheduled to complete this year. More
Nielsen has stepped back from an experiment with combined ratings for shows airing twice. The new option, intended to pilot more flexible reporting to deal with new technology, gave NBC a single unduplicated rating for September's last Monday and Saturday showings of 'Heroes' but seems to have alarmed other subscribers. More
Arbitron / Nielsen joint venture Project Apollo has reached agreement with four major US radio industry firms, to add audience data for commercials broadcast on their network and syndicated programs to its offer. More
India's audience measurement agency TAM has confirmed that its Radio Audience Measurement (RAM) survey will go ahead this month using Diary methodology, despite concerns expressed by the Media Research Users Council (MRUC) that the technology is not sufficiently robust. More
The Nielsen Company has laid off 1,250 of its staff, but says the losses are probably 'the last for some time' and the total of c.4,000 redundancies originally planned for 2007 will not be reached, according to Reuters. More
Nielsen and its partners have announced 'substantial progress' in their P.R.I.S.M. project, which aims to establish a global metric for evaluating the in-store environment. Initial results shed light on the relationship between traffic and purchases, and the level of in-store communuications with shoppers. More
The Nielsen Company has announced the launch of two new services from its NielsenHealth operation: Diabetes*Buzz(TM) and Healthcare Marketing Mix. More
Nielsen has said that it intends to treble the size of its National People Meter (NPM) TV ratings panel by 2011, to include 37,000 US households and 100,000 people. More
Nielsen Media Research has informed its TV network and syndication clients that its Monitor-Plus tracking system is struggling to identify some new forms of 'live' TV advertising; and asked them to work with it to solve the problem. More
From 1 October, Nielsen will be reshuffling its television ratings unit to give three of its most senior executives new responsibilities they are Catherine Herkovic, Kevin Svenningsen and Tom Ziangas. More
Bruce Dennler has been named President of Nielsen Entertainment, uniting a division previously split between east and west coast leadership. More
The Nielsen Company has announced the launch of a new web-based commercial tracking system, 'KeepingTrac', which it claims is the first to allow clients to see if their commercials ran the previous day according to their media plans. More
Nielsen's FMCG analytics unit Decisions Made Easy (DME) has partnered with France's first online supermarket Telemarket. The retailer's consumer profile data will be used to help suppliers gain an insight into the online supermarket sector. More
Nielsen has launched another new product integrating data from two or more of its existing sources. Web-based 'Store Explorer' examines retail store conditions and their impact on brands and categories, using information from up to four other services. More
Nielsen Media Research in China has promoted Rita Chan to the post of Executive Director of Sales & Client Services, more than 25 years after she joined the group. More
Nielsen has announced it will shortly begin the syndicated measurement of professional healthcare web sites. The research giant says the move will create a new standard for measuring healthcare professionals' activity on the Internet. More
Nielsen has signed an agreement with business intelligence (BI) and performance management firm Cognos, to use its Cognos 8 Business Intelligence software to deliver integrated information services to its clients and accelerate the growth of its Nielsen Answers(TM) solution. More
The Nielsen Company has appointed Christophe Cambournac as MD for Bases Asia Pacific, located in Hong Kong. He succeeds Marc Lagrois who stays within the firm but will return to the US. More
Recently launched NielsenHealth has appointed Paul Coggin as VP, Healthcare Marketing and Sales and Ron Timmerman as VP, Health Panel Services. More
Web analytics provider Visual Sciences has resolved its patent infringement lawsuit with NetRatings and agreed to pay it $9m, of which $2m is due immediately and the remaining $7m payable in quarterly instalments of $500,000 commencing at the end of March 2008. More
Ipsos and Nielsen have reported results for the first half of the year. Ipsos increased revenue by 8.7% over the year earlier period to 443.1m, while Nielsen's grew from $2,019m to $2,241m. More
The Nielsen Company has launched NielsenHealth, offering clients 'consumer centric' analytical tools to more effectively understand and address the attitudes, behaviors and needs of patients and physicians. Matthew Dumas becomes its MD. More
Nielsen Media Research has blamed technical problems for underreporting of ratings for the USA Network for five days last week, including WWE wrestling program 'Raw'; and says the system is now functioning normally again. More
Nielsen this week announced a new service offering clients insight into the media habits of specific demographic segments. The service combines elements of Nielsen's NPOWER TV ratings analysis tool and the PRIZM NE lifestyle segmentation product offered by its subsidiary Claritas. More
In South Africa, Nielsen Media Research has uncovered anomalies in its print adspend data going back to January, which have resulted in advertising spend being overstated for both newspapers and magazines. More
Enterprise Feedback Management (EFM) provider Vovici has added a new market research tool to its EFM Community product, exploiting its experience working with Nielsen on its Homescan panel. More
Later this month, Nielsen will be testing a new metering device which will plug in to iPods, MP3 players and other personal video devices (PVDs) to enable measurement of video-based programming wherever it is being watched. More
Nielsen has appointed Tom Duffy as VP Industry Services responsible for all internal and external marketing to support the firm's partnership organisations, while providing thought leadership and positioning on industry strategic issues. More
Nielsen has promoted Lisa Lee to the role of Senior Vice President, International Communications, where she will take responsibility for all corporate and marketing communications outside North America. More
Nielsen owned analytical software firm Decisions Made Easy (DME) has released a software tool that enables consumer goods manufacturers to pull data directly from retailers to help them manage in-store product availability. More
The Nielsen Company and Sony Computer Entertainment America Inc. (SCEA) are to develop a new measurement system for game network advertising, with Nielsen given access to the games giant's user data. More
The Nielsen Company China and membership organisation The Pacific Asia Travel Association (PATA) have announced a broad strategic partnership to deliver statistics, analyses and forecasts to the region's travel and tourism industry. More
Nielsen is acquiring San Francisco-based syndicated telecom MR firm Telephia, in a move designed to accelerate measurement of consumer behaviour across the $350 billion mobile phone sector. Terms of the transaction were not disclosed. More
Nielsen has announced plans to integrate and report the television viewing habits of Hispanic households and individuals as part of its general TV marketplace ratings. More
Denmark-based Anis Panduro Zouzou has been appointed Nielsen's European In-Store Manager, charged with leading the roll-out of its In-Store initiative across Europe. More
Box office measurement division Nielsen EDI has expanded its coverage to include Japan and South Korea, the two largest box office markets in Asia. More
The Nielsen Company has completed its merger with NetRatings, Inc. NetRatings becomes a privately held company, wholly owned by Nielsen and its subsidiaries, and with its shares delisted on Friday from the Nasdaq Global Market. More
Nielsen has introduced Homescanฎ Total ShopperView, billed as 'the industry's largest panel created to capture feedback on non-bar-coded items'. The service covers 15 categories of perishables such as bakery items, meat, vegetables and coffee. More
In advance of its buyout of NetRatings, Nielsen is contemplating a plan to integrate online audience measurement with its TV household ratings system. More
The Nielsen Company has promoted Paul Richmond to the position of MD of ACNielsen in Singapore and Malaysia. He takes over from Ashok Charan, who moves to a newly established Regional Client Service role. More
US retailer Target has pulled an e-mail survey which made some respondents feel 'uncomfortable'. The questionnaire, which was designed by New York firm Mindset Media and distributed to Target customers on Friday by Nielsen, was canceled by Saturday morning. More
Nielsen has launched a marketplace intelligence reporting service called Enterprise Reporting, available through the Nielsen Answers web-based portal. More
Nielsen will launch the first product under its new Nielsen Wireless brand, Mobile Vector, in the US next month. The launch marks a major move by the measurement giant into coverage of mobile media consumption. More
In a week when one particular Olympic brand the peculiar new London 2012 logo has dominated many headlines, Nielsen Sports is expanding its FANLinks(TM) service to identify where Olympics fans shop and which brands they buy. More
Following the recent departure of Robert Tomei, Mitch Barns has been named Global President of Nielsen's consumer segmentation tools, Homescan, Spectra and Loyalty. The move continues the firm's reorganisation of its Consumer Product Leadership team. More
Indian media researcher TAM has moved into radio measurement, citing rapid growth in advertising in the sector, and is also considering an out-of-home service. More
The Nielsen Company has reported revenues for the first quarter of 2007 up 5% over the same period last year, helped by a strong performance (up 7%) from its Media Research division. More
Joel Zaremby has joined Arbitron as Senior Account Manager on Project Apollo, the joint venture with Nielsen which is being developed to provide advertisers with a better understanding of the connection between media exposure and purchase behaviour. More
The Nielsen Company has appointed Paul Baynton as General Manager of its media planning and analysis software business IMS Worldwide. He has been with the division for two decades and was previously MD of IMS International. More
Wal-Mart has partially lifted its six-year ban on providing sales data to MR firms, to support Nielsen's effort to create an industry standard for in-store marketing measurement. More
Nielsen has partnered with research firm Phoenix Multicultural, to launch a national Homescan Consumer Panel which will tap in to the $1 trillion Hispanic consumer market. More
Nielsen-owned marketing intelligence firm Claritas has promoted Matthew O'Grady to the post of President in its New York Office, succeeding Robert Nascenzi who resigned last month. More
The Nielsen Group has launched Brand3 'Brand Cubed' linking retail market measurement data, household panel information and customised survey results to provide clients with a holistic perspective of a firm or product's brand equity. More
Nielsen has launched the first suite of products under its much-heralded NielsenConnect banner, integrating information from dozens of its collection, analysis and reporting services. More
Nielsen and Experian Marketing Services have announced a new CRM solution to help consumer packaged goods (CPG) companies understand consumer purchasing behaviour and measure response to campaigns. More
NetRatings has reported revenues of $22 million for the first quarter of 2007, compared with $18.3 million for the same period in 2006. More
Nielsen Media Research has launched a service to track Internet advertising spend in Singapore, through its Advertising Information Services (AIS) unit. More
Nielsen//NetRatings has launched a new syndicated measurement service dubbed VideoCensus, which combines panel and census methodologies to gauge audience size, demographic composition, engagement and competitive activity for video content. More
In the US, the Nielsen Company and the In-Store Marketing Institute have begun the expansion of their in-store measurement service, known as P.R.I.S.M. (Pioneering Research for an In-Store Metric), to encompass all forms of merchandising activity. More
Nielsen Media Research is to enhance the weighting of its National People Meter (NPM) ratings sample, with the aim of making it more representative of the US population. More
The Nielsen Company is to acquire the remainder of word-of-mouth media tracking agency BuzzMetrics, of which it already owns 58%. Terms of the deal have not been disclosed. More
Bangalore-based ACNielsen ORG-MARG, part of the Nielsen Group, is recruiting online consumer panels to target the Indian youth audience and upper income groups. More
Patricia Andrews-Keenan More
Last week DRNO covered a report looking at Google and the 'threat' it poses to the publishing and information industry. This week the concern is even closer to home, as the world's biggest research firm ponders the intentions of the search giant. More
The Nielsen Company has announced results for the full year 2006, with pro forma unaudited revenues of $4,174m, up just 2.8% on the previous year, but up 5% at constant currencies, the firm said. Four acquisition-related items totalling c.$316m affected operating income which was down to $212m (2005: $373m). More
The Nielsen Company has announced the launch of a new web-based software tool for evaluation of past and present product placements; and the integration of consumer purchasing behaviour into its multi-country Global Track analysis tool. More
Nielsen has hired media researcher Jeff Boehme for the new role of Senior VP, Business Development for Nielsen DigitalPlus. Boehme starts the New York-based role at the beginning of April. More
The Nielsen Company has announced a new category management solution for suppliers of Wal-Mart, for whom it is the sole provider of consumer panel services. The new package combines Nielsen's Spectra consumer segmentation and targeting with its Decisions Made Easy sales tracking software. More
Public relations veteran, Cheryl Pearson-McNeil has been promoted to the position of Senior VP, Communications, ACNielsen, from her previous role of VP, Communications & Community Affairs, Nielsen Media Research. More
The Nielsen Company has a new CFO, Brian J. West. West has spent the last sixteen years in senior financial management positions within the global GE organization, most recently as CFO at GE Aviation, Infrastructure. More
Following its December announcement, Nielsen has today completed the sale of most of its Business Media Europe (BME) division to venture capital firm, 3i - negotiations to sell the French arm are still ongoing. Terms of the sale were not released. More
The Nielsen Company is to buy the remainder of online audience specialist NetRatings, for a total purchase price of $327m cash, or $21.00 a share. It already owns 60 per cent. More
Partners Arbitron and The Nielsen Company have formed a company to oversee the completion of 'Project Apollo', the single-source, national research service based on the former's Portable People Meter system and the latter's Homescan technology. More
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