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Nielsen has acquired neuromarketing firm Innerscope Research, which it will merge with its brain specialist company NeuroFocus under the Nielsen Consumer Neuroscience brand name. Terms of the deal were not disclosed. More
Biometric measurement specialist Innerscope Research has launched a standalone neuroscience kiosk called Sensus, to provide marketers with a cost-effective way to gain insights into consumers' conscious and non-conscious attitudes and emotions. More
Biometric measurement specialist Innerscope Research has appointed former Nielsen media researcher Bill Moult as Chief Executive Officer, according to US press reports. More
In New York, Ipsos MediaCT and biometric measurement specialist Innerscope Research have designed a new methodology, emoTV, which measures both the conscious and unconscious responses of audiences to TV shows. More
Media and entertainment giant Time Warner has opened a media lab in New York, aiming to provide a 360 degree view of consumer behavior. The Lab features biometric monitoring and eye tracking, a 50-seat screening room, in-home living room simulation, and a live broadcast capability. More
US-based neuromarketing firm Innerscope Research has closed the final tranche of a $9.4million round of Series A funding. More
In the US, Ipsos and biometric measurement specialist Innerscope Research have partnered to integrate measures of unconscious emotional engagement into Ipsos' products. More
Innerscope Research has launched a dedicated biometrics and neuroscience media lab in Boston, New England, USA. More
In the US, biometrics and emotion measurement specialist Innerscope Research claims to have conducted the first ever biometric monitoring of an audience at an industry conference in real-time, at last week's ANA Creativity Conference. More
Biometrics and emotion measurement specialist Innerscope Research has opened a West Coast office in Los Angeles in response to increasing demand, and announced three appointments in support of the opening. More
In the US, biometrics, neuroscience and eye tracking specialist Innerscope Research has appointed cognitive scientists Dr Randall Rule and Dr Lisa Haverty to support the firm's product development strategy. More
Fox Broadcasting Company (FOX) has extended its two-year partnership with biometrics, neuroscience and eye tracking specialist Innerscope Research. More
In Canada, a study conducted for a television industry client by biometrics specialist Innerscope Research suggests the medium comfortably outperforms others in securing high emotional and cognitive responses to ads. More
In the US, biometric and neuroscience provider Innerscope Research has appointed former Nielsen Media CEO John Dimling and former Arbitron President, Chairman & CEO Stephen Morris to its Board of Advisors. More
In the US, Innerscope Research has become the first neuroscience-based biometric company to be validated by the Advertising Research Foundation's (ARF) research review process. More
In the US, biometric and neuroscience agency Innerscope Research has appointed former Arbitron senior exec Linda Dupree as Executive Vice President of Sales and Marketing. More
In the US, media research firm Innerscope Research will be using biometric measurement to track the physical responses of people watching ads during next weekend's Super Bowl game. More
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