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Online panel specialist Research Now has appointed BlueKai co-founder Michael Bigby as Chief Technology Officer (CTO) and a member of its Executive Leadership team. More
Software giant Oracle has agreed to acquire BlueKai, the cloud-based big data audience targeting platform, in a deal reportedly worth between $400m and $450m. More
Web personalisation software provider Monetate has launched a micro-segmentation service called LiveAudience, powered by the audience data and data management platforms of BlueKai. More
Online data exchange BlueKai has opened a new office in London, and appointed former Microsoft exec Zuzanna Gierlinska to lead its European expansion as Managing Director. More
Online targeting specialist BlueKai has teamed up with mobile marketing and ad technology company Velti to give clients of the former's Data Activation System access to the latter's data and allow targeting of consumers on mobile devices. More
Online data firm BlueKai has formed a partnership with mobile ad network Jumptap, to improve the targeting of ads to mobile devices using a broad set of mobile, online and off-line data segments. More
BlueKai has extended its visitor analytics and retargeting system, DAS, into the mobile arena with what it describes as 'the industry's first ever mobile end-to-end, cloud-based solution'. More
Online data firm BlueKai has partnered with machine learning and predictive analytics specialist Datacratic, to develop a modeling solution for use in customer intelligence and profiling. More
In the US, display advertising firm Tribal Fusion has announced it will integrate data from BlueKai's Exchange platform with its user data and profiling platform 'E9', to help its clients tailor and target their campaigns. More
Data management and analysis firm BlueKai has launched TrackSimple RAD 360™ Analytics, which gives media planners and buyers a centralized hub for the analysis of disparate audience and performance data. More
In the US, predictive analytics specialist eBureau has partnered with audience data marketplace BlueKai to offer advertisers a 'more precise' method of audience targeting for online ad campaigns. More
Auction-based online data exchange BlueKai has closed a $21m C round of financing led by GGV Capital (formerly Granite Global Ventures). The funds will be used to scale operations and, in particular, to grow the network of partners integrating its technology. More
Intent-focused online data specialist BlueKai has announced the launch of In-Market Reports, a new analytics service giving insights into the in-market shopping profiles of site audiences. More
Online purchasing data firm BlueKai is to issue a quarterly index of consumer intent data across the web, based on activities such as price search by auto make and model, travel destination search by airport or city, or activity on price comparison sites. More
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