Search Results

DRNO found 15 articles matching your search.

Videology Strengthens Nielsen Links

TV and online ad targeting specialist Videology has extended its relationship with Nielsen to include audience segments from the latter's eXelate subsidiary, allowing better cross-screen segmentation. More

eXelate Partners for Mobile Segmentation Data

In the US, Nielsen-owned audience targeting specialist eXelate is working with mobile app and device data provider PushSpring, gaining access to mobile audience segments based on life stage, interest, activity and intent. More

Nielsen Buys Audience Targeting Firm eXelate

Nielsen has acquired New York-based audience targeting specialist eXelate, for an undisclosed sum. More

eXelate Gets BPA Certification for B2B Audience System

US-based audience targeting specialist eXelate has gained certification from auditing body BPA Worldwide for its online B2B audience data system, B2BX. More

eXelate Taps French Consumer Data

Audience targeting specialist eXelate has partnered with Paris-based online targeting specialist SirData, enhancing its platform with the latter's data from six million French consumers. More

Growth and New Offices for eXelate

In the US, audience targeting specialist eXelate has announced the opening of three new sales and support offices, in Chicago, Detroit and LA, and says it has doubled both its revenue and headcount in the last twelve months. More

eXelate Hires Former Xaxis VP of Analytics

In the US, audience targeting specialist eXelate has appointed former WPP Xaxis digital data and analytics specialist Eugene Becker as Senior Vice President of Product Management. More

eXelate Raises $12m to Expand Audience Data Presence

Audience targeting specialist eXelate has closed a $12m Series C funding round, which it will use to expand its worldwide operations, extend its product lines, and pursue acquisitions. More

Turn and eXelate Combine for Large Scale Targeting

Customer insight software firm Turn has partnered with analytics specialist eXelate to integrate the latter's consumer purchasing data with the former's audience targeting platform. More

Nielsen Catalina and eXelate Extend Partnership

In the US, audience targeting exchange company eXelate has partnered with shopper insights specialists Nielsen Catalina Solutions to give CPG marketers access to data on in-store purchasing behaviour. More

Zagorski Takes the Reins at eXelate

Audience targeting exchange eXelate has promoted Mark Zagorski to the post of Chief Executive Officer, replacing founder Meir (Iri) Zohar who is returning to his native Israel. More

eXelate Wins Funds for Further Expansion

Audience targeting data exchange eXelate has closed a $15m second round of funding, led by Silicon Valley's Menlo Ventures and joined by its series A round leader, Israeli firm Carmel Ventures. More

Private Marketplace for Targeting Data

Online targeting exchange provider eXelate has launched a private marketplace offering, known as teXi:PM, which will enable publishers to deal exclusively and directly with buyers including agencies, OEMs and direct advertisers. More

Nielsen Partners with Targeting Firm

In the US, Nielsen has partnered with online targeting data firm eXelate to integrate granular online and anonymous household-level offline data into eXelate's Targeting eXchange. More

Targeting Launch for Video Ad Network

US video ad network BrightRoll has launched an audience analysis and behavioral targeting program, to help brands connect with their consumers by providing insight into their niche audiences. More

Register (free) for Daily Research News