TV and online ad targeting specialist Videology has extended its relationship with Nielsen to include audience segments from the latter's eXelate subsidiary, allowing better cross-screen segmentation. More
In the US, Nielsen-owned audience targeting specialist eXelate is working with mobile app and device data provider PushSpring, gaining access to mobile audience segments based on life stage, interest, activity and intent. More
Nielsen has acquired New York-based audience targeting specialist eXelate, for an undisclosed sum. More
US-based audience targeting specialist eXelate has gained certification from auditing body BPA Worldwide for its online B2B audience data system, B2BX. More
Audience targeting specialist eXelate has partnered with Paris-based online targeting specialist SirData, enhancing its platform with the latter's data from six million French consumers. More
In the US, audience targeting specialist eXelate has announced the opening of three new sales and support offices, in Chicago, Detroit and LA, and says it has doubled both its revenue and headcount in the last twelve months. More
In the US, audience targeting specialist eXelate has appointed former WPP Xaxis digital data and analytics specialist Eugene Becker as Senior Vice President of Product Management. More
Audience targeting specialist eXelate has closed a $12m Series C funding round, which it will use to expand its worldwide operations, extend its product lines, and pursue acquisitions. More
Customer insight software firm Turn has partnered with analytics specialist eXelate to integrate the latter's consumer purchasing data with the former's audience targeting platform. More
In the US, audience targeting exchange company eXelate has partnered with shopper insights specialists Nielsen Catalina Solutions to give CPG marketers access to data on in-store purchasing behaviour. More
Audience targeting exchange eXelate has promoted Mark Zagorski to the post of Chief Executive Officer, replacing founder Meir (Iri) Zohar who is returning to his native Israel. More
Audience targeting data exchange eXelate has closed a $15m second round of funding, led by Silicon Valley's Menlo Ventures and joined by its series A round leader, Israeli firm Carmel Ventures. More
Online targeting exchange provider eXelate has launched a private marketplace offering, known as teXi:PM, which will enable publishers to deal exclusively and directly with buyers including agencies, OEMs and direct advertisers. More
In the US, Nielsen has partnered with online targeting data firm eXelate to integrate granular online and anonymous household-level offline data into eXelate's Targeting eXchange. More
US video ad network BrightRoll has launched an audience analysis and behavioral targeting program, to help brands connect with their consumers by providing insight into their niche audiences. More
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