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Kantar Video Hires Media Veteran McKinley

In the US, Kantar Video has appointed media veteran Arthur McKinley as Vice President, Business Development, to build relationships with agencies and brands around its Videolytics platform. Lyle Freedman also joins the company, as Director, Business Intelligence. More

Kantar Video Hires Chief of Staff and Finance Director

In the US, Kantar Video has promoted digital media strategist and entrepreneur Andrew Chang to the role of Chief of Staff. The firm has also transferred Brian Schorr from sister WPP agency CommonHealth to the post of Director of Finance. More

Firms Link for Video Sentiment Tracking

In the US, Kantar Video has partnered with semantic web service OpenAmplify to enable marketers to track online and mobile video ads and content, while analyzing the social discussion around specific client video during and after its airing. More

Kantar's Videolytics Arrives at Public Beta

In New York, WPP-owned Kantar Video has rolled out the beta release of its Videolytics online and mobile video tracking technology. More

Kantar Rolls Out Videolytics Across 17 Partners

WPP-owned Kantar Video has rolled out its Videolytics Platform to seventeen advertising platform providers, publishers and ad networks. More

Kantar Video Adds Copyright Tracking

In New York, Kantar Video has partnered with video technology firm Anvato, to add syndication and copyright tracking to its Videolytics online and mobile video platform. More

Kantar Video Hires for Videolytics Launch

Kantar Video has announced a number of senior hires in preparation for the global rollout of its Videolytics online and mobile video syndication, tracking and optimization platform. More

Kantar Ramps Up Video Measurement Offering

WPP-owned Kantar has introduced a suite of video measurement and tracking tools, rolling out three new initiatives. More

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