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Penn Schoen Berland Hires Boxt in Washington

WPP-owned market research and political polling specialist Penn Schoen Berland has hired Jason Boxt as Executive Vice President, overseeing growth and development of its corporate clients from a base in Washington, D.C. More

MacKenzie to Head Media and Entertainment at PSB

Research-based consultancy Penn Schoen Berland (PSB) has appointed Jack MacKenzie as Executive Vice President, leading its Global Media and Entertainment practice based in Los Angeles. More

Democratic Pollster to Head PSB US Public Affairs Team

WPP-owned Penn Schoen Berland (PSB) has appointed Democratic pollster Margie Omero to lead its US Public Affairs practice. She is based in Washington DC. More

Penn Schoen Berland Names Divisional CEOs

WPP-owned market research and political polling specialist Penn Schoen Berland has named Curtis Freet and Jon Penn Chief Executive Officers in their respective units. More

PSB Co-founder Penn Starts Investment Company

Mark Penn, co-founder of Penn Schoen Berland and currently a senior exec at Microsoft, is leaving to found an investment company, Stagwell Group LLC, focused on digital marketing services. More

Dubai Office for Pollster PSB

Researcher and electoral pollster Penn Schoen Berland (PSB) has announced the launch of its first Middle East office. More

PSB Opens Center of Excellence for Predictive Analytics

WPP-owned MR and political polling specialist Penn Schoen Berland (PSB) has opened a 'Center of Excellence' (CoE) in partnership with i3 Consulting, through which it will offer a predictive analytics service to help clients 'move from insights to foresights'. More

PSB Founder Leaves to Head Edelman Research Arm

Michael Berland has left WPP-owned MR and political polling specialist Penn Schoen Berland (PSB) to join PR giant Edelman as CEO of a newly-named research and analytics business, Edelman Berland, into which the group's existing research firm StrategyOne will be integrated. More

Mumbai Office and New Financial Service for PSB

WPP-owned market research and political polling specialist Penn Schoen Berland (PSB) has opened its second Indian office, in Mumbai, following its launch in Gurgaon last year. More

PSB Hires Indian Government Veteran

WPP-owned market research and political polling network Penn Schoen Berland (PSB) has appointed government bureaucrat Ashok Kapur as Head of its Policy Group for South Asia operations. More

Penn Schoen Berland Buys First Movies International

WPP-owned market research and political polling specialist Penn Schoen Berland (PSB) has acquired UK-based First Movies International, which provides online and face-to-face services to the international film industry. Terms of the deal were not disclosed. More

Millward Brown Hires Chief Client Strategist in US

WPP-owned brand, media and comms research specialist Millward Brown has appointed Larry Schack as Chief Client Strategist for North America. More

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