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Leger Hires Lambert to Lead New Travel Research Division

Polling, research and strategic marketing firm Leger has opened a Travel Research division, and appointed Sheri Lambert to lead it as Head of Travel and Leisure market research operations in the US and Canada. More

Shandler to Lead Leger USA

Bruce Shandler, a former President and CEO of North America for TNS and CEO of TNS Custom Research, has been named as the new President - CEO of Leger USA, based in Philadelphia. More

Leger Takes Minority Stake in imarklab

Canadian polling firm Leger has taken a minority stake in interactive marketing solutions firm imarklab, as part of a partnership through which it will offer eye tracking and emotional recognition tools, physiological measures, and neuroscience approaches. Terms were not disclosed. More

Prof Jacques Nantel Becomes Leger EVP

Canadian polling firm Leger has appointed retail expert and academic Professor Jacques Nantel as University Associate and Executive Vice President, Consumer Insights. More

Leger Links to Red C for European Push

Canadian firm Leger Metrics has partnered with Dublin-based Red C Research, in order to extend its reach to Europe. More

Leger Metrics Launches Mobile Reporting Platform

Canadian firm Leger Metrics has introduced a mobile reporting platform called CIM Mobile, for users who spend most of their time in the field and need to view customer feedback response in real-time. More

Leger Metrics Launches Text Analytics Tool

Canadian firm Leger Metrics has launched a solution to automatically analyze text responses from open-ended survey questions, social media, and anywhere else customers leave comments about their brand experiences. More

Leger Buys IFOP North America

Canadian polling firm Leger has acquired healthcare and consumer insights specialist IFOP North America. Terms of the deal were not disclosed. More

Deshaies to Lead Leger Toronto

Canadian polling firm Leger Marketing has appointed Rachelle Deshaies as Executive Vice President and Managing Director of its Toronto office. The firm has also promoted Dave Scholz to the role of Chief Marketing Officer. More

Leger Buys Pharma Specialist Researchology

Canadian polling firm Leger Marketing has acquired Researchology, a Toronto-based market research company which works across the pharmaceutical sector. Terms of the deal were not disclosed. More

Leger Acquires Controlling Stake in Agility Metrics

Canadian polling firm Leger Marketing has acquired a majority stake in Montreal-based software company Agility Metrics, which specializes in developing customer experience management solutions. Terms of the deal were not disclosed. More

Leger Buys Majority Stake in Swiss Firm ISOPUBLIC

Canadian polling firm Leger Marketing has become a majority shareholder of Gallup Switzerland subsidiary ISOPUBLIC. Terms of the deal were not disclosed. More

Acquisition Fills Gap for Canada's Leger

Canadian MR and polling firm Leger Marketing has acquired Alberta's Criterion Research Corporation. The buy makes Leger one of the largest Canadian-owned agencies and gives it offices across the nation. Financial terms of the arrangement were not disclosed. More

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