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Below are recent news stories wholly or partly concerning Europe or Western Europe.DRNO found 323 articles matching your search.

MCI Buys Mystery Shopper and CX Firm Market Force

Mar 27 2024

MCI, a tech-enabled business services conglomerate headquartered in Miami Beach, FL, has agreed to acquire Atlanta, GA-based Market Force Information, whose range of CX solutions includes customer feedback surveys, mystery shopping, operational audits and competitive benchmarking. More

SKIM Hires to Grow French Business

Mar 27 2024

Dutch insights-based consultancy SKIM has appointed Adrien Bourgeois as Relationship Director, based in Paris and responsible for driving the growth of client partnerships in France. More

SurveyMonkey Promotes, Marks Equality Milestone

Mar 26 2024

Eponymous online survey firm SurveyMonkey has promoted Jing Huang to VP, Artificial Intelligence and Machine Learning, Katie Miserany to SVP and Chief Communications Officer, and Craik Pyke to VP, Infrastructure and Security Engineering. The firm now boasts gender equality at both the C-Suite and VP levels. More

MINT Hires Global Marketing Director

Mar 26 2024

Advertising Resource Management (ARM) software company MINT has appointed Christoph Kruse as Global Marketing Director. He was previously Director of Regional Marketing in Europe at Outbrain. More

Seed Funds for eCommerce Analyst Dema

Mar 25 2024

Stockholm, Sweden-based Dema.ai, which provides a predictive analytics platform for eCommerce, has secured EUR 7m in a Seed round of funding, for use in accelerating its growth. More

BVA BDRC Launches Synthetic Data Tool Pixel.AI

Mar 22 2024

Insight and analytics group BVA BDRC has launched synthetic data product Pixel.AI, which it says accurately predicts responses from restricted segments by training on existing and representative data. More

PG Forsta Hires Analytics Chief after $500m AI Pledge

Mar 22 2024

Insights and experience tech company PG Forsta has appointed Mike Thompson as Chief Analytics Officer, and says he will drive the development of new AI-driven capabilities and products, following the company's commitment to invest $500 million in the area over five years. More

Ipsos Launches OOH Ad Optimizer

Mar 20 2024

Ipsos has launched an Out of Home (OOH) advertising solution promising to help users assess and optimise OOH creative in as little as 24 hours. More

Sensor Tower Buys data.ai, Formerly App Annie

Mar 18 2024

US-based mobile app market intelligence and insights provider Sensor Tower has announced the acquisition of mobile marketing firm data.ai, formerly known as App Annie. Terms were not disclosed. More

Swifties Help MRBA Smash Auction Target

Mar 18 2024

Market Research charity the MRBA has three days to run on its 2024 auction. Bidding for two tickets to Taylor Swift's sold-out Eras tour (Wembley Stadium concert, August) currently stands at £1,500, but those with more modest budgets can bid for bottles, days / meals out and other items. More

Bilendi Hires New Country Manager for Sweden

Mar 18 2024

European research agency Bilendi has appointed Cecilia Glauser as the Country Manager for Sweden, replacing Björn Söderlin. More

Customer Journey Firm TheyDo Trebles Funding-To-Date

Mar 18 2024

Customer journey management and insights firm TheyDo, based in Amsterdam, has secured $34m in funding, with which to increase R&D - focused on AI and data ingestion - and build out its customer-facing team in the US. More

Gartner's Blood Joins CX Specialist Five9

Mar 18 2024

California-based CX solutions firm Five9 has appointed former Gartner exec Steve Blood as Vice President of Market Intelligence and Evangelism, based in Europe. More

BVA BDRC Hires Bus Dev Head

Mar 15 2024

Former ORC and Join the Dots / InSites Consulting exec Edward Wheeler has joined BVA BDRC as Head of Business Development. More

2CV Promotes to Create Two CEOs

Mar 15 2024

Consumer and B2B research agency 2CV has promoted Sabine Cronick to the role of CEO of UK/EU, and James Redden to CEO of US and APAC. More

Fast-Growing 6sense Hires First CPO

Mar 13 2024

San Francisco-based predictive intelligence firm 6sense has appointed Jerome Levadoux as its first Chief Product Officer. More

Davis and Price Launch New Insights Holding Company

Mar 12 2024

In West Palm Beach, Florida, MR industry veterans Hugh Davis and Keith Price have launched ACKWEST Group, a holding company which will focus on buying and developing emerging tech-driven enterprises in the consumer insights and marketing services sector. More

Gary Laben to Lead Retail Data and Tech Firm Trax

Mar 12 2024

Former Dynata Chief Gary Laben has joined retail and consumer goods analytics and inventory optimisation firm Trax, as CEO. More

FS Leader for Ipsos' New Dutch Subsidiary I&O

Mar 12 2024

In Amsterdam, recently-acquired Ipsos I&O has appointed former Aegon Netherlands research leader Jürgen Warnecke as Team Lead Financial Services. More

Revenue Rise and New Sourcing Platform for ISG

Mar 8 2024

Technology research and advisory firm Information Services Group (ISG) has reported revenue for the full year 2023 of $291m, up 1.7% despite a very slow fourth quarter in which revenue dropped 11% to $66.2m. More

Muck Rack Steps Up Earned Media Analysis Offer

Mar 7 2024

Miami-based PR platform Muck Rack has enhanced its measurement and reporting capabilities with new features for areas including media impact analysis, brand reputation insights and competitive analysis. More

Revenue Down, Underlying Profit Up for Comscore

Mar 6 2024

Comscore has reported full year 2023 revenue of $371.3m, down 1.4%, but with FX-neutral adjusted EBITDA up 29% to $46.9m. CEO Jon Carpenter pointed to growth in local TV measurement and in the CCR and Proximic offerings as strong indicators for the future. More

YouGov Swiss Subsidiary LINK Rebrands

Mar 5 2024

Global MR and data group YouGov has announced the rebranding of its Swiss subsidiary LINK, acquired in December 2021, as YouGov Switzerland. More

Finnish Buy for Marketing Group Samy

Mar 5 2024

Madrid-based digital marketing group Samy Alliance, the parent of British-based research firm Capture Intelligence, has acquired Helsinki-based social media agency Kurio, giving it a presence in the Nordic countries. More

Founder to Take TDCX Private

Mar 4 2024

Singapore-based customer experience solutions firm TDCX is to be acquired and taken private by a team led by its CEO and founder Laurent Junique, via a merger valuing the nearly 18,000-strong company at around $1.037bn. More

New Leadership for Truth and Instinctif

Mar 4 2024

EMEA communications firm Instinctif Partners Group has appointed Julian Walker as CEO; having recently added Jim Donaldson as Non-Executive Chair, and Dr Matilda Andersson as MD of its subsidiary, British-based insight firm Truth. More

J.D. Power Buy Gives it European Auto Platform

Mar 1 2024

US-based data firm J.D. Power has completed the acquisition of Autovista Group, which provides automotive data, analytics and industry insights in Europe and Australia, from asset management firm Hayfin Capital Management. Autovista CEO Lindsey Roberts becomes President of J.D. Power Europe. More

Raft of Appointments at STRAT7 Companies

Mar 1 2024

Insight and customer analytics group STRAT7 has announced twenty-one appointments / promotions, including four senior promotions at Crowd DNA, and the creation of eight new roles. More

Funds for German Site Optimisation Firm Heyflow

Mar 1 2024

Hamburg-based Heyflow, whose no-code platform helps marketers create, optimise and analyse web site experiences, has closed a EUR 14.7m Series A funding round. The money will be used to accelerate product development and integrations, and for geographical expansion of its customer base. More

NIQ Creates Media Division, Hires Busignani to Lead It

Feb 29 2024

NIQ, the consumer intelligence company previously part of Nielsen and now combined with GfK, has launched a Global Media Division, which it says is 'designed to enhance the value advertisers derive from their marketing efforts' - and has appointed Lana Busignani to lead it. More

iMotions Debuts Biometric Tools for Academia

Feb 29 2024

Behavioural understanding specialist iMotions has unveiled EduLabs, a platform integrating biometric technology solutions for use by academic institutions, departments and students. More

IAB Seeks Standards for Retail Media Measurement

Feb 29 2024

Digital ads trade body IAB Europe has published a first set of European recommendation for metrics and measurement standards covering Retail Media digital advertising. More

Ipsos Launch Brings AI into Innovation Process

Feb 28 2024

Ipsos has launched InnoExplorer, which uses generative and analytical AI to help clients accelerate innovation cycles 'from months to days' and improve success rates. More

LatAm Expansion for Data Firm Artefact

Feb 28 2024

Data transformation and marketing consultancy Artefact has opened new offices in Colombia and Mexico, after rapid growth for its Brazilian office. More

Stagwell Confident Despite 2023 Revenue Decline

Feb 27 2024

Marcoms group Stagwell has reported full year 2023 revenue of $2.53bn, down 6% year on year, and adjusted EBITDA of $360m, down 20%. However the company reports strong new business, good growth in EMEA and for its Marketing Cloud suite, and is forecasting a return to growth in 2024. More

Spanish Netflix Deal for Kantar Media

Feb 27 2024

Kantar Media is to provide Netflix with a cross-platform view of its performance in Spain, according to reports. The data will allow the streaming service to compare its audience with those for linear and on-demand networks and platforms. More

Stagwell Launches 'Unlock Surveys' Panel

Feb 26 2024

Marcoms group Stagwell, the owner of the Harris Poll and Harris X brands as well as Maru Group, has launched a new global research community called Unlock Surveys, with plans to add more than 200,000 high-quality, active survey members in 2024. More

New Service Offers Forecasting Power for Smaller Firms

Feb 26 2024

Estonian AI-driven firm AdoptoMedia has launched a 'one-stop-shop' marketing and revenue forecasting service under the CheckMedia brand, promising to democratize 'analytical power and forecasting abilities for marketing planning previously only available to the world's biggest corporations'. More

French Acquisition for Stagwell

Feb 26 2024

Marcoms group Stagwell has agreed to acquire What's Next Partners (WNP), a French digital brand and marketing consultancy whose offer includes consumer intelligence, CRM and data analytics as well as strategic planning, ad creative and digital content production. More

Ipsos NA Hires Senior Client Officer

Feb 23 2024

Ipsos North America has appointed former Worthix and GfK exec Rogerio Monteiro as SVP / Senior Client Officer More

Launch, Funds and CEO Hire for Belgium's iVisual

Feb 22 2024

In Antwerp, Belgium, design-tech company iVisual has launched AI-based branding and packaging intelligence technology which it says will 'transform the way companies develop branding and packaging'. The new firm has appointed Julie Dumoulin as its CEO. More

Flat Year in 'Challenging' Times for WPP

Feb 22 2024

WPP has reported preliminary results for the full year 2023, with revenue (less pass-through costs) of £11.86bn, up 0.9% on a like-for-like basis, and operating profit down more than 60% to £531m. More

Former Schlesinger Germany MD Schmid Joins quotapoint

Feb 22 2024

Germany-based facility and data collection provider quotapoint has appointed Stephan Schmid, former Managing Director of Schlesinger Group Germany, as Director / Member of Management. More

Ipsos Returns to Strong Growth in Q4

Feb 21 2024

Ipsos has reported organic, constant currency revenue growth of 8.8% for the fourth quarter of 2023, and 3% for the full year, with operating profit stable at an all-time high of 13.1%. More

Forsta Adds Bus Dev Director

Feb 21 2024

CX and research tech group Forsta has appointed Jason Saylor, formerly of MAXimum Research, as Business Development Director. More

Accenture to Acquire Bulgarian Analytics Firm GemSeek

Feb 20 2024

Business services behemoth Accenture has agreed to acquire CX analytics provider GemSeek, for an undisclosed sum. More

Liz Landy Leaves Ipsos

Feb 16 2024

Longtime Ipsos exec and current Global Head of Audience Measurement Liz Landy is to leave the company at the end of this month. Daniel Wong-Chi-Man will step up to Lead the Audience Measurement Service Line globally, while Ipsos iris leader James Oates will add responsibility for the business in the UK. More

Ipsos Hires New UKI Chief People Officer

Feb 15 2024

Ipsos has appointed former Ofcom and Aviva exec Kerri-Ann O'Neill as Chief People Officer for UK and Ireland. More

PRS IN VIVO Promotes for Behavioral Science Lead

Feb 15 2024

Packaging, NPD and shopper specialist PRS IN VIVO has appointed Richard Bordenave as global Chief Behavioral Officer. More

Kantar and Realeyes in Anti-Fraud Partnership

Feb 15 2024

Kantar has announced a partnership with computer vision and attention measurement specialist Realeyes, integrating the latter's Verify identity recognition software into the former's anti-fraud software QubedAI. More

Senior Hire and Role Extension for Ipsos India

Feb 14 2024

Ipsos India has expanded the role of Archana Gupta, adding responsibility for Shopper Research and for developing the firm's base of young talent; and has hired former NIQ exec Malavika Mani as Executive Director, servicing large accounts in the west zone. More

Mystery Shopping Firm Dive Buys Denmark's Shoptimizer

Feb 13 2024

Northern European mystery shopping and customer service improvement specialist Dive has acquired Danish mystery shopping firm Shoptimizer. More

TRP Partners for Cross-Media Consumption Insight Tools

Feb 13 2024

European consulting and digital services firm Sopra Steria has announced a partnership with media insights firm TRP Research to help broadcasters, advertisers and others understand the way television and VOD services are consumed across different devices and platforms by UK audiences. More

EUR 8.5m Wind in Sails for Offshore Energy Specialist

Feb 13 2024

Copenhagen, Denmark-based offshore wind data specialist Aegir Insights has secured EUR 8.5m in Series A funds from climate tech investors - to be used in upgrading its web platform, including investment decision software and data products. More

Change of Season for succeet Show

Feb 13 2024

succeet, one of the world's largest MR trade shows and the biggest in the DACH region, is to move from its traditional October slot to February, with 'succeet24/25' due to finish a year from today. The organisers say the move is in response to requests from long-standing exhibitors and associations. More

PureSpectrum Appointment Targets EMEA Growth

Feb 12 2024

Online sample marketplace and research tech company PureSpectrum has appointed former Ipsos, Nebu and Bilendi exec Ian Roberts as Business Development Director for EMEA, based in London. More

Global Roll-Out for YouTube Measurement in Nielsen ONE

Feb 9 2024

Nielsen is expanding its Connected TV (CTV) measurement of YouTube ads into eleven additional global markets, including Germany, India, Japan and the UK. More

'Challenging Year' for Forrester as Revenue Drops 11%

Feb 8 2024

In the US, technology researcher Forrester has reported full year 2023 revenue of $480.8m, down 11% on 2022. Adjusted net income was $36.6m, down from $47.2m a year earlier. More

Medallia Unveils Personalisation and Agile MR Tools

Feb 7 2024

Customer and employee experience firm Medallia has announced four AI-based innovations - Ask Athena, Intelligent Summaries, Smart Response and Themes - geared to personalising customer and employee experience; and has launched a fully self-service MR tool, Medallia Agile Research. More

Circana Launches 'Engage' Retailer Data Solution

Feb 7 2024

Consumer behavioral data firm Circana has launched Liquid Data Engage, which allows retailers to manage market performance, category management, loyalty, supply chain, and retail media data assets in one solution, and identify opportunities for growth. More

Gartner Revenue Close to $6bn Despite Slower Q4 Growth

Feb 6 2024

Technology consulting firm Gartner has reported full year revenue of $5.9bn, up 8%, and adjusted EBITDA of $1.5bn, up 2% after allowing for currency changes. Revenue growth slowed again and EBITDA fell slightly in the fourth quarter. More

Ziad is New Ipsos Media MENA CEO as Aoun Steps Down

Feb 6 2024

Ipsos has appointed Ziad Issa as the new Media CEO in the MENA region, succeeding Elie Aoun who has decided to step down after 32 years at the company. More

New UK Brand Health Leader for Ipsos

Feb 6 2024

Ipsos has appointed former Kantar and Mintel exec Dale Beaton as head of its Brand Health Tracking (BHT) Service Line in the UK. More

Fast-Changing Tobii Reports Decline, Sets New Targets

Feb 5 2024

Sweden-based eye tracking and attention computing specialist Tobii has announced revenue of SEK 758m ($US 71.5m) for the full year 2023 - a decline in organic terms of 6%. The company has also completed its acquisition of vehicle interior sensing firm AutoSense, and announced new financial targets. More

Circana Restructures Commercial Organisation

Feb 2 2024

Consumer data giant Circana has announced changes to its commercial organisation including the appointment of former CPG sector President Jeremy Allen as Chief Commercial Officer. Tim Bush, currently President, General Merchandise, will retire by the end of the year after two decades at Circana and NPD. More

Senior Marketing and Product Hires for Dynata

Feb 2 2024

First-party data provider Dynata has recently appointed long-time Toluna marketing leader Janice Caston as EVP of Marketing, and Rebecca Bello as VP Product. More

Sodexo Seeking Analytics and CX Start-Ups

Feb 2 2024

Food, facilities and hospitality services provider Sodexo has announced the global launch of an Accelerator Programme with categories for entrepreneurs in data analytics and customer experience. More

Merger for Experience Consultancy Bounteous

Feb 1 2024

In the US, innovation and experience consultancy Bounteous is to merge with digital engineering, data and AI services provider Accolite Digital, creating a new end-to-end digital transformation services consultancy with a focus on 'co-innovation'. More

Comscore Promotes LatAm Leader to EVP International

Feb 1 2024

Comscore has promoted Alejandro Fosk, previously SVP for Latin America, to EVP International, overseeing its EMEA, APAC and LATAM regions. More

Former Deutsche Bank CEO Invests in Zeotap

Feb 1 2024

Berlin, Germany-based enterprise customer data solutions provider Zeotap has appointed former Deutsche Bank Group CEO Western Europe Frank Krings as a Strategic Advisor, supporting its growth in the EU banking, insurance and asset management industry. Krings has also invested in the company. More

Board and Other Appointments for ESA and Perspective

Jan 31 2024

Within the BVA-BDRC group, data collection and analysis firm Perspective Research Services has promoted Jade On to Commercial Director, and Henri Dubier to Client Services Director; while mystery shopping and auditing company ESA Retail has added Ops Director Chris Kennedy to its Board. More

Zappi Hires and Promotes for Senior Team

Jan 31 2024

Agile and automated market research platform Zappi has appointed Nataly Kelly as Chief Marketing Officer and promoted Babita Earle from EVP of Global Enterprise Partnerships to International MD. The firm also recently hired Melissa Clucas as CFO. More

Human8 Promotes to Optimise Talent and Portfolio

Jan 31 2024

Human8 has promoted Amy Perifanos, previously VP of Commercial Solutions North America, to global Chief Portfolio Officer, with a seat on the Global Leadership Team. More

COO and VP Product for Testing Platform Highlight

Jan 30 2024

Automated in-home product testing platform Highlight has announced changes to its leadership team, with the appointments of Priyanka Carr as COO and President, and Deirdre Norris as VP of Product. More

TAPE Brand Goes as Mediametrie Merges Units

Jan 30 2024

French audience metrics company Médiamétrie has announced that its UK subsidiary TAPE Consultancy will be rebranded to operate as part of Glance, its international division. More

Pureprofile Reports on Strong Half Year

Jan 30 2024

Australia-based insights and data business Pureprofile has announced revenue up 8% to $AUD 24m for the half year ended 31st December, and EBITDA of $AUD 2.4m, up 6% or 21% on a like-for-like basis. More

Toluna Adds CPG Exec to Board

Jan 29 2024

Toluna has appointed Lucie Claire Vincent Ortiz to its Board of Directors. As a senior operating executive in multinational consumer product companies, including Colgate-Palmolive Co. and Philip Morris International, she will advise the Board with a particular focus on the needs of this sector. More

Funds for Key Data Extraction Specialist Heex

Jan 26 2024

Paris-based Heex Technologies has raised EUR 6 million in a second round of funding, to continue development of its Smart Data platform, including expansion of its technical team, sales team and product offering. More

Nebu and Survox Names Go as Enghouse Launches New Unit

Jan 25 2024

Software business Enghouse Systems has combined features from its Nebu and Survox products and rebranded them as Enghouse Insights. More

Opinium Hires for European HQ Role

Jan 25 2024

Insight agency Opinum has hired Matthew Barton as Senior Consultant, based in Amsterdam, supporting continued 'rapid growth' in Europe. More

Research Partnership Launches Alzheimer's Tracker

Jan 25 2024

Healthcare specialist Research Partnership has launched a new Alzheimer's Disease tracker in Germany, Japan and the US, as part of of its syndicated Therapy Watch series. The firm plans to expand the service to other key European markets this year. More

Circana Buys Golf Retail Data Firm

Jan 24 2024

Consumer data giant Circana, which was formed following the merger of IRI and The NPD Group, has agreed to acquire independent MR firm Golf Datatech, which tracks golf retail activity across the US, the UK, Sweden, France and Germany. More

Merkle Launches Dedicated UK&I Salesforce Practice

Jan 24 2024

In London, data-driven CXM company Merkle has launched a dedicated UK and Ireland Salesforce practice, promising clients the tools to optimise their use of data to enhance the customer experience. More

Launch of Pulsar SEARCH Instant News Discovery Tool

Jan 23 2024

Audience intelligence platform Pulsar has launched a product called SEARCH, promising instant, search engine-style discovery of news coverage on any topic, across media types and languages. More

Senior DACH Promotions for ISC-CX

Jan 23 2024

Swiss-German-based Customer Experience Management consultancy ISC-CX has promoted Adino Baumann to serve as its authorized representative in Germany, and Sandra Nippraschk to the role of Country Operations Manager for DACH. More

S4 Revenue Down in 'Difficult Year'

Jan 22 2024

Sir Martin Sorrell's digital marketing group S4 Capital has issued a trading update following a 'difficult year' in which revenue declined around 4%, and says it does not expect any improvement in macro-economic conditions this year. More

Partnership, Integration for Horizon and Bolt Insights

Jan 22 2024

Mainz, Germany-based consumer insights and research tech firm Horizon has partnered with London's Bolt Insight, promising to provide clients with 'dynamic, conversational and behavior-driven consumer data in the pre-market phase'. More

Razorfish Promotes for C-Suite Analytics Role

Jan 19 2024

Veteran digital marketing firm Razorfish, a subsidiary of Publicis, has promoted Sisi Zhang to serve as its Chief Data and Analytics Officer, and hired Matt Lefever as COO. More

Upgrade for Research Platform iMotions

Jan 19 2024

Denmark-based behaviour analytics software firm iMotions has launched version 10 of its platform, promising 'deeper research possibilities with enhancements for setting up, building and managing studies and study design'. More

YouGov Promotes for Key CCO Role in New Structure

Jan 18 2024

MR and analytics group YouGov has promoted Tom Fisher to Chief Commercial Officer (CCO), aiming to deepen its relationships with blue-chip clients. More

Nielsen Hires Global Comms Chief

Jan 18 2024

Media measurement and ad currency giant Nielsen has appointed former Buzzfeed exec Carole Robinson as Chief Communications Officer. More

LiveRamp Buys Clean Room Specialist Habu

Jan 18 2024

Data sharing and activation platform LiveRamp has agreed to acquire clean room software provider Habu, for cash and stock totalling around $200m. LiveRamp says the deal will 'unlock powerful measurement and analytics use cases' as well as more generally enhancing its collaboration offer. More

Change at the Top for Emplifi

Jan 17 2024

New York-based customer engagement and CXM platform Emplifi, which grew out of the merger of Astute and Socialbakers, has appointed Ohad Hecht as its new CEO. More

Toluna Promotes for CMO Role

Jan 16 2024

Insights tech and panel provider Toluna has promoted Scott Axcell, formerly Head of Marketing for North America, to Chief Marketing Officer. He also joins the executive leadership team. More

Ipsos Buys Analytics Firm Jarmany

Jan 15 2024

Ipsos has acquired analytics and data visualization company Jarmany, which is based in Kingston-upon-Thames, UK. More

Pureprofile Expands and Hires in Germany and Portugal

Jan 15 2024

Australia-based data and insights company Pureprofile is opening new offices in Germany and Portugal, its twelfth and thirteenth worldwide; and has appointed Thorsten Hardtke as Business Development Manager for DACH and Ricardo Cordova for Portugal and Spain. More

Acxiom CEO Steps Down for NfP Role

Jan 15 2024

Marcoms group Interpublic has announced that Chad Engelgau, CEO of its data and marketing services company Acxiom, will leave at the end of this month, after a total of seventeen years with the company, to pursue an opportunity in the non-profit sector. A search for his successor is underway. More

GroupM Adds Google Behavioral Data to Choreograph

Jan 12 2024

GroupM, WPP's media investment group, has announced it will integrate behavioral data into its Choreograph insights platform via Google's Audience Insights API. More

Bilendi & respondi's BARI Gets Moderator Skills

Jan 12 2024

European data collection and research tech firm Bilendi & respondi has enhanced its Discuss multi-channel research platform, adding moderation skills for its AI research assistant 'BARI'. More

Informa Buys TechTarget, Merges Units for New Firm

Jan 11 2024

UK-based b2b services group Informa Plc is combining part of its business with US-based b2b purchase intent specialist TechTarget to create a new company in which Informa will hold a majority stake. The British firm will also pay $350m in cash. More

Key Appointments for Expanding Appinio

Jan 11 2024

Hamburg, Germany-based market research platform Appinio has announced two appointments geared towards rapid expansion: Samer Ragheb as Director of Marketing and Viktoriya Vasileva as Director of People & Culture. More

WPP 'Discussing Sale of Kantar Minority Stake'

Jan 10 2024

WPP is examining a possible sale of its remaining stake in Kantar, according to sources quoted by Bloomberg. More

InfoSum Promises Secure Data Outside the Clean Room

Jan 10 2024

Data collaboration platform InfoSum has launched a new solution called Private Path, aiming to help client organizations securely maximize the value of first-party data outside the clean room environment. More

YouGov Completes EUR 315m Buy of GfK Euro Panels

Jan 9 2024

GfK has completed the sale of its European Consumer Panel Services business (CPS GfK) to YouGov, a divestment required under competition law as part of the German-based global group's merger with retail data giant NIQ. The deal has been valued at around EUR 315m. More

Change at the Top for Alida

Jan 9 2024

Community-centered CX and insights firm Alida has a new CEO: Efrem Ainsley is promoted from COO to succeed Ross Wainwright, who recently stepped down from the role. More

Ipsos Buys Dutch Public Sector Specialist

Jan 8 2024

Ipsos has announced the acquisition of I&O Research, described as the largest research agency in the public sector in the Netherlands. More

Panelbase Rebranded as Norstat

Jan 8 2024

European data collection firm Norstat has completed its integration of UK company Panelbase, which assumes the Norstat name as of today. More

Kantar Looking to Sell Media Division?

Jan 5 2024

Kantar Media may be up for sale in 2024 for 'as much as £1bn', according to reports on Sky News. More

Senior Changes and Job Cuts at VideoAmp

Jan 5 2024

Founder Ross McCray is stepping down as CEO of VideoAmp, with former Discovery and Fox exec Peter Liguori joining as Executive Chairman and ex-Nielsen man Peter Bradbury as Chief Commercial and Growth Officer. The company will also cut almost 20% of its staff, according to reports. More

ISG Appoints Hall to Lead New AI Advisory Offer

Jan 5 2024

US-based research and advisory firm Information Services Group (ISG) has launched a suite of advisory services to help clients with the adoption of AI at scale; and has appointed company President Steve Hall as its first Chief AI Officer. More

Belgian Buy for OOH Specialist Billups

Jan 4 2024

New York-based Out-of-Home (OOH) ad services agency Billups, which offers a patented media analytics and measurement platform, is acquiring Brussels-based independent OOH agency Outsight. More

Mediametrie to Track Cross-Screen and OOH Viewing

Jan 4 2024

French TV measurement company Médiamétrie has expanded its services to measure viewing across four screens as well as Out-of-Home, as of this month. More

New HQ and Irish Launch for Insights Family

Jan 3 2024

The Insights Family, which provides intelligence focused on kids, parents and families, has relocated its Manchester headquarters to a larger space in the city centre, and has launched in the Republic of Ireland - described as its first 'Tier 2' market. More

Space Doctors Co-founder Calls Time

Dec 19 2023

Insights group Human8 has announced a change of leadership at its cultural and creative consultancy Space Doctors. Co-founder and MD Fiona McNae will leave the company at the end of this year, after 22 years, to be replaced by Gareth Lewis and Cato Hunt. More

IBM Buys Data Platforms from Software AG

Dec 19 2023

IBM has agreed to acquire two data management and integration platforms from Software AG, for EUR 2.13bn in cash. StreamSets is a cloud-native DataOps and data ingestion platform, while webMethods focuses on data integration and API management. More

Funds for Analyst Firm Meltwater

Dec 18 2023

Social media intelligence and analytics group Meltwater will benefit from a $65m investment from Norwegian private equity firm Verdane, which takes an 11% stake in the company as a result - valuing Meltwater at around $592m. More

Ipsos Hires Tech and Ecommerce Leader for India

Dec 15 2023

Ipsos India has appointed former Nielsen exec Unni Hariharan as Executive Director leading its Tech and Ecommerce business. More

SourseAI Gets Funds, Looks to Europe for Expansion

Dec 15 2023

Sydney, Australia-based decision intelligence platform SourseAI has raised $AUD 3m in funding, earmarked for development of its AI platform for telcos, and recruitment for its UK team and Australia-based R&D team. More

Counterpoint Research Buys Supply Chain Analyst DSCC

Dec 14 2023

Tech markets insight firm Counterpoint Research has completed the acquisition of display industry specialist Display Supply Chain Consultants (DSCC). More

NIQ Taps M&A Talent for New Innovation Labs

Dec 14 2023

Consumer data and analytics firm NIQ has announced the launch of NIQ Labs, an innovation center which it says will 'harness the collective power of top-tier talent and capabilities acquired through strategic M&As'. More

Mel Crowther, 1962-2023

Dec 13 2023

DRNO's News Editor of seventeen years Mel Crowther passed away last week after a battle with cancer. Mel has been a wonderful colleague and the driving force in making this publication what it is today, as well as a well-loved figure in the industry, and I'm sorry I know her loss will come as a shock to a lot of you. More

Tobii Targets In-Car Sensor Market with AutoSense Buy

Dec 13 2023

Stockholm, Sweden-based eye tracking and attention computing pioneer Tobii has agreed to acquire FotoNation from audio, imaging and computing technology products firm Xperi, for a minimum consideration of $US 45m. The buy includes in-vehicle monitoring systems AutoSense and adds c.250 full-time staff. More

Former NPD Group Leaders Join QualSights Board

Dec 13 2023

In Chicago, fast-growing agency QualSights has appointed Tod Johnson and Karyn Schoenbart to its Board of Directors. More

Near Intelligence in Chapter 11 Nine Months after Listing

Dec 11 2023

In Pasadena, California, behavioral and location insights specialist Near Intelligence, Inc. has announced it has entered Chapter 11 proceedings in a US Bankruptcy Court, which will supervise the attempted sale of its assets. More

Ayda Goes Global with New Currencies and Countries

Dec 11 2023

London-based research operations platform Ayda has expanded its incentive payout capabilities to offer payments in USD and Euros - and its country coverage to 52 states worldwide. More

GWI Appoints Tech Leader

Dec 7 2023

Consumer research platform GWI has appointed former OAG tech leader Nick Dearden as CTO, based in its UK headquarters in London. More

New London Hub and Leader for Stagwell

Dec 7 2023

Marcoms group Stagwell, the owner of the Harris Poll and Harris X brands as well as Maru Group, has announced European expansion plans with the launch of a 'global hub' office in London next month, and the promotion of James Townsend to serve as its first CEO of EMEA. More

Medallia Hires EMEA and APAC Commercial Leader

Dec 6 2023

Customer and employee experience solutions provider Medallia has appointed Nick Martin as SVP International. More

New Funding and Huge Valuation for VAST Data

Dec 6 2023

AI data platform company VAST Data has secured $118m in Series E Funding, valuing the company at $9.1bn. The money will help it expand in Asia Pacific, the Middle East and Europe, and support its mission to put data 'at the center of how systems think, react and discover'. More

Debut for quantilope's AI 'Co-Pilot' quinn

Dec 5 2023

Automated research tech provider quantilope has launched an AI 'co-pilot' called quinn, which it says will drive efficiencies in advanced method consumer research. The tool was developed in partnership with Microsoft. More

Ipsos Hires Nicholas as Chief Client Officer

Dec 4 2023

Ipsos has appointed Eleni Nicholas as Chief Client Officer, with seats on the firm's Executive Committee and Group Management Committee. More

Toluna Confirms More Senior Roles after MetrixLab Buy

Dec 4 2023

Insights technology and panel provider Toluna has confirmed key leadership positions including regional Managing Directors, following its summer acquisition of MetrixLab. More

MrWeb Quarter Century News and Offers

Nov 29 2023

We are 25! On 29th Nov 1998 the first job ad appeared on mrweb.com. We're celebrating with the relaunch of our directories, under a new brand and with an ambitious new approach; and with Thank You's to our regular advertisers and some special offers for new ones. More

Web Tracking Data Firm JENTIS Raises Growth Funds

Nov 29 2023

In Austria, web tracking and data protection technologies firm JENTIS has raise EUR 11m in a Series A funding round, to fuel product development and accelerate market expansion. More

Sponsorship Specialist Relo Expands in EMEA and APAC

Nov 28 2023

US-based, AI-powered sponsorship analytics platform Relo Metrics has expanded its broadcast viewing and valuation data into the Europe, Middle East and Africa region, as well as Asia Pacific. More

First European Launch for Kantar Validation Offer

Nov 28 2023

Kantar has announced the launch in Spain of its Campaign Audience Validation solution, which helps guide strategic decision-making for ad campaigns. More

Leimann Resumes Role as MD of Norstat Germany

Nov 24 2023

European data collection specialist Norstat has reappointed Marc Leimann as its new Managing Director in Germany, starting January 1st. He previously held the role from 2015 to 2020. More

Senior Appointments Boost Luxury Researcher Altiant

Nov 24 2023

Stockholm-based affluent and HNWI fieldwork specialist Altiant has appointed Lyndsey Denyer as VP of Client Services, and promoted Meryam Schneider to Chief Marketing Officer. More

Hawk Targeting Data Deal for Samba TV

Nov 24 2023

European omnichannel advertising company Hawk was announced a strategic partnership with audience data company Samba TV, promising more effective targeting for clients. More

New CEO and Italian Office for Audiencerate

Nov 24 2023

Audiencerate, which supplies data management and activation solutions for advertising and marketing, has announced a new CEO, Marco del Tongo. He will also lead the firm's new Italian business, as Interim MD, as it opens an office in Milan. More

WPP Brings Together Agencies at New Brussels Campus

Nov 22 2023

WPP has launched a campus in Brussels, bringing together around 600 people and nine of its agencies in the country. More

SurveyMonkey Rolls out 'Build with AI' Globally

Nov 21 2023

SurveyMonkey has rolled out its new technology - 'Build with AI' - globally. The software is powered by OpenAI and more than twenty years' of the company's data, allowing users to draft a survey by just describing the desired survey or goal. More

Norstat Estonia Names New Managing Director

Nov 20 2023

European data collection specialist Norstat has appointed Birgit Aasmäe as Managing Director of its business in Estonia. More

Dashboard Upgrades for Heap

Nov 17 2023

Digital insights provider Heap has announced new out-of-the-box dashboard features which it says 'guide users to actionable insights', specifically identifying friction points across the customer journey. More

DoubleVerify Expands EMEA Offer with Key Hires

Nov 17 2023

Digital media measurement company DoubleVerify (DV) has announced key hires in Europe as it expands across the EMEA region. Lisa Mahfud joins as Business Director in the Netherlands, Daniele Maccarrona in Italy and Kenny Spangberg in Sweden. More

Ipsos Launches Three Anti-Obesity Meds Studies

Nov 16 2023

Ipsos has launched three new syndicated studies monitoring the wider impact of anti-obesity medications. More

Hull Named EVP, Ipsos Consumer Products Segment

Nov 15 2023

Ipsos has promoted Kirstopher Hull to the new role of Executive Vice President and Senior Client Officer of its North America Consumer Products Segment. More

Kantar Debuts New Gaze Tools for Attention Measurement

Nov 14 2023

Kantar has launched a proprietary attention framework, which uses facial coding and new gaze monitoring components to give advertisers measures of both active and passive attention, and uncover how well ad content captures the attention of viewers on a second-by-second basis. More

Senior Hires and New UK Office for Real Chemistry

Nov 13 2023

Healthcare industry insights provider Real Chemistry is expanding its European presence, with the addition of four new leaders and the opening of a second UK office, in Manchester, early next year. More

Pureprofile Continues Rapid Growth

Nov 10 2023

Australia-based data and insights company Pureprofile has announced strong results for the third quarter of 2023, with revenue up 16% to $AUD 12.3m and continuing adjusted EBITDA of $AUD 1.5m, up 36%. More

Not an A1 Q3 for S4

Nov 10 2023

Sir Martin Sorrell's S4 Capital has reported on a difficult third quarter, with net revenue down 15.4% (10% like-for-like) reflecting lower activity in its Content and Data&Digital media businesses. More

AppsFlyer Buys Gaming and App Data Firm devtodev

Nov 9 2023

Mobile app measurement platform AppsFlyer has acquired devtodev, which helps developers analyze their games and apps, helping them to optimize user retention, maximize conversions and create personalized experiences. Terms of the deal have not been disclosed. More

Ipsos India Makes Senior Exec Changes

Nov 8 2023

Ipsos has made a number of senior changes, including moving Balaji Pandiaraj to lead Customer Experience for its business in India. Apeksha Jain moves up to Pandiaraj's previous role as Country Service Line Leader, Automotive and Mobility Development (AMD). More

YouthSight Founder Marks Launches Electrify Research

Nov 7 2023

Ben Marks, the founder and former CEO of London-based youth insight and panel business YouthSight, has set up a new MR agency called Electrify Research, aiming to improve understanding of home-owner decisions on heat pumps, EVs, rooftop solar and other green home options. More

Comscore More Profitable Despite Small Revenue Dip

Nov 7 2023

Comscore has reported a 1.9% drop in third quarter revenue to $91.0m; but also improved EBITDA, and net income of $2.6m, compared with a net loss of $52.4m in Q3 2022. More

Piwik PRO and Cookie Information Merge

Nov 7 2023

Marketing analytics platform Piwik PRO has merged with consent management platform (CMP) Cookie Information, promising clients 'complete insight' into the customer journey alongside compliance with regulations such as GDPR and CCPA. Terms of the deal have not been disclosed. More

MiQ Buys Media Governance Tech Firm Grasp

Nov 7 2023

Marketing intel and programmatic media specialist MiQ has acquired French media governance MarTech company Grasp, promising to help agencies and brands save 'millions' in potential digital ad revenue losses through improved data integrity. Terms of the deal were not disclosed. More

Justtag Buys Segmented Data Firm Relevant Audience

Nov 7 2023

Poland-based data-as-a-service platform Justtag Group has acquired Relevant Audience, which provides segmented data to advertisers through programmatic buying. Terms of the deal, which will see Justtag enter the Scandinavian market, were not disclosed. More

Jon Peddie Opens Management Consulting Division JPRi

Nov 6 2023

Tiburon, California-based company Jon Peddie Research has launched a consulting division to be known as JPRi. The new unit will provide strategic advice on product pipeline, marketing roadmap, M&A opportunities, and internal efficiency for clients in the Game Tech market. More

Toluna Confirms Exec Team following MetrixLab Buy

Nov 6 2023

Toluna has confirmed its senior team following the June acquisition of MetrixLab. The firm's Chief Sales, Research, Technology and Financial Officers will remain in role while former MetrixLab Global HR Director Hans Verhulst becomes Chief People Officer and Jolique Weelink Chief Insight Officer. More

DVJ Insights Adds Four to Team

Nov 6 2023

Netherlands-based full service agency DVJ Insights has appointed Dijana Justic as Global Director, Marketing Communications. Eline Witteveen, Peter van Drunen and Romeo Ramaekers have also joined the company with the title of Research Expert. More

Panelbase to Manage Norstat's Ireland Panel

Nov 6 2023

European data collection group Norstat has handed over management of its research panel in the Republic of Ireland to its newly acquired UK subsidiary Panelbase. More

Gartner Grows Q3 Revenue Despite 'Headwinds'

Nov 3 2023

Tech research and consulting group Gartner has announced third quarter revenue of $1.4bn, up 5.8% or 4.9% at constant currency. Profits were flat with adjusted EBITDA of $333m. More

Growth for ISG as It Buys Software Researcher Ventana

Nov 3 2023

Tech research and advisory firm Information Services Group (ISG) has announced third quarter revenue up 4.2% to $71.8m (about half of this organic) and adjusted EBITDA flat at $10.6m. It has also announced the acquisition of Ventana Research, expanding its coverage into the software industry. More

Kantar Sells Vivvix to MediaRadar

Nov 2 2023

Less than a year after setting up its ad intelligence unit Vivvix, Kantar has sold it to US-based MediaRadar, which now aims to become 'the definitive source of advertising data and insights'. More

Caldwell Joins aytm to Drive Euro / APAC Expansion

Nov 2 2023

In London, agile consumer insights platform aytm (Ask Your Target Market) has appointed research tech veteran Johnny Caldwell as Client Director, EMEA & APAC, supporting its continuing expansion into global markets. More

Stagwell Confident, Acquisitive Despite Q3 Decline

Nov 2 2023

Marcoms group Stagwell, which owns the Harris Poll and Harris X brands as well as Maru Group, has announced a revenue decline of 7% to $618m, for the third quarter of 2023. It has also announced the acquisition of social media marketing solutions provider Movers and Shakers LLC, for c.$15m in cash. More

Syno International Promotes for COO Role

Nov 2 2023

Vilnius, Lithuania-based consumer data platform provider Syno International has promoted Mantas Stirbys to serve as its Chief Operating Officer. More

Apax Partners to Buy Ascential Research Unit WGSN

Oct 31 2023

UK-based Ascential, the information and analytics company once known as EMAP, has announced it will sell its digital commerce and consumer research units for around £1.4bn, so as to focus on its events business. More

Ipsos Buy Strengthens NZ Public Sector Offer

Oct 31 2023

Ipsos has acquired New Zealand's CBG Health Research Ltd from its previous owner, research and telehealth services firm Reach Aotearoa. More

Hill+Knowlton Launches Intell Unit and 'Sonar' Tool

Oct 27 2023

PR group Hill+Knowlton Strategies has announced the formation of a global Intelligence + Technology capability; a partnership with Pendulum Intelligence; and the launch of a proactive analytics tool, H+K Sonar, which helps firms detect, predict and mitigate harmful narratives online. More

Double-Figure Revenue Drop for Forrester

Oct 27 2023

Tech consultancy Forrester Research has announced third quarter revenue of $113.4m, down 11.2% from $127.7m a year earlier. The Consulting division reported the biggest fall, down 24.5% to $28.2m. More

Ipsos Returns to Strong Growth

Oct 26 2023

Ipsos has reported third quarter revenue of EUR 588m, representing organic growth of 4.3% and restoring year-to-date organic growth after shrinkage in the first half. All the group's global regions shared in the Q3 growth, with EMEA leading the way. More

Declines in NA and China Flatten WPP Revenue

Oct 26 2023

WPP has reported third quarter revenue less pass-through costs of $2.837bn, down 0.6% on a like-for-like basis and 5.0% on a reported basis. Declines in North America and China offset growth in the UK, Western Continental Europe and the firm's 'Rest of World' region. More

Six Promotions for Verve

Oct 26 2023

Insights consultancy Verve has announced six promotions across its European team, including Lydia Martin to Research Director. More

SurveyMonkey Launches Instant AI Survey-Maker

Oct 25 2023

DIY online survey synonym SurveyMonkey has launched Build with AI, a survey creation feature powered by OpenAI's GPT-3 software. More

Cint Adds Social Media to Lucid Impact Measurement

Oct 25 2023

Inight platform and sample exchange Cint has enhanced its attitudinal measurement product, Lucid Impact Measurement, with the integration of social media platform measurement. More

Ipsos Buys B&A to Form New Irish 'Leader'

Oct 24 2023

Ipsos has acquired Ireland's Behaviour & Attitudes (B&A), which provides opinion and social research studies, as well as market studies - and will combine it with its own operations in the country to become 'the market research leader in Ireland'. The firm will be known as Ipsos B&A. More

Swedish Buy for Mystery Shopping Firm Dive

Oct 24 2023

Northern European mystery shopping and customer service improvement specialist Dive has announced the acquisition of Swedish counterpart Custitude, for an undisclosed sum. More

Kantar Adds New Generation of AI Features

Oct 24 2023

Kantar has announced a 'broad expansion' of AI capabilities within its brand strategy and creative development portfolio. They include Link subscriptions, to help stretch ad testing budgets; celebrity recognition in Link AI testing; predictive eye tracking; big data for threat detection; and help with 'sonic branding'. More

Chanana to Head Up Toluna and MetrixLab India

Oct 24 2023

Toluna has promoted Dixit Chanana to the role of MD for India, including MetrixLab India and with full responsibility for the development of the Indian business of both brands. More

Bilendi & respondi Debuts Niche Sample Option

Oct 24 2023

Panel provider Bilendi & respondi has added a 'Niche Sampling' offer, giving access to 'incredibly specific target groups', including those based on geolocation, transport routes used, rare medical conditions, niche product consumption, sports interest and b2b characteristics. More

Kantar Public to Rebrand as Verian

Oct 23 2023

Divested government policy and comms advisory business Kantar Public will be rebranding globally as 'Verian' from November. More

Partners Launch Hockey Sponsorship Metrics

Oct 20 2023

In the US, AI-powered sponsorship analytics platform Relo Metrics has announced a strategic partnership with SponsorPulse to offer asset-level validation of sponsorship performance for the National Hockey League (NHL). More

Data Firms Funding Round-Up

Oct 20 2023

Data and analytics firms in the US and Europe continue to attract substantial investments. This week saw funding for Sweden's Mediatool, French community builder Hivebrite and US companies Hayden AI, cross-device iD specialist Fingerprint and sports intelligence pioneer Zelus Analytics. More

Ipsos Unveils Reputation Management Tool RISE

Oct 19 2023

Today sees the launch of Ipsos RISE, which combines the group's corporate reputation and public affairs expertise with AI to provide 'a ground-breaking platform for modern brand, risk and reputation management'. More

Blow for ICO and GDPR as Judge Overturns Clearview Fine

Oct 19 2023

In the UK this week, a judge has allowed the appeal of facial recognition specialist Clearview AI against an enforcement notice and fine issued last year by the Information Commissioner. Clearview successfully argued that it was not subject to the GDPR. More

Nielsen Deal Heralds New Measurement Focus for Netflix

Oct 19 2023

Streaming service Netflix has made ad measurement a 'top priority', and will build on a recent partnership with Nielsen in the US to offer similar capabilities to partners in other countries, according to co-CEO Greg Peters. More

Medallia Hires Product Leader

Oct 19 2023

Customer and employee experience specialist Medallia has appointed Simonetta Turek as Chief Product Officer and a member of the executive leadership team. More

Yabble Hires Leet to Lead European Entry

Oct 19 2023

AI-based insights solution Yabble is to enter the European market, and has appointed Ben Leet as Head of Sales, Europe. The firm is headquartered in New Zealand. More

SKIM Hires US Managing Director

Oct 19 2023

Insight-based consultancy SKIM has named Jeff Haselum as Managing Director, US, based in New York. He replaces fifteen-year company veteran Jeroen Hardon, who after five years leading the US team now returns to HQ to serve as Global Lead, Methodology and Analytics. More

Nielsen ONE Content Launches in Denmark

Oct 18 2023

Nielsen has launched its ONE Content cross-media measurement solution in a first country, Denmark, with plans to roll out around the world over the coming months. Sister product Neilsen ONE Ads is already available in twenty markets. More

Forrester Unveils Chat-Based AI Query System

Oct 18 2023

Technology markets research and consulting group Forrester has launched an AI tool called Izola, allowing users to query its knowledge base and receive 'a clear, synthesized answer' via a chat interface. More

Senior Promotions for Ireland's RED C

Oct 18 2023

Dublin-based agency RED C Research and Marketing has promoted Jane Dunleavy to Director, and John Rogers to Associate Director. More

Nextdoor Launches New Ad Measurement Features

Oct 17 2023

Neighborhood networking service Nextdoor has launched new solutions to help users measure and optimize ad performance, both on- and off-line. More

SightX Moves Maloney McCall for New Europe / APAC Role

Oct 17 2023

Research tech firm SightX has moved its VP Global Commercialization Daryl Maloney McCall to focus on regional growth in Europe and APAC, as its offering and client base in these regions expands. More

MyTelescope Debuts Trendspotting and Forecasting Tool

Oct 17 2023

Stockholm, Sweden-based market intelligence and search specialist MyTelescope has released an AI-based platform using search data to spot opportunities, identify market trends, analyse purchase intent and forecast future sales and market share. More

Indeemo Adds Zoom / Teams Import and AI Analysis Tools

Oct 16 2023

In-the-moment video research platform Indeemo has upgraded its platform to allow users to import depth interview and focus group content directly from Microsoft Teams and Zoom, and to analyse them 'in minutes' using Generative AI. More

Four Promoted to Director Level at ISC-CX

Oct 13 2023

Swiss-German-based customer experience analyst ISC-CX has announced the promotion of four female employees to director-level positions: Mujinga Muyombo, Márta Jakab, Lorella Graziano and Lama al Rifai. More

Major Upgrade for Zeta's Marketing Platform

Oct 13 2023

Cloud-based marketing platform Zeta Global has announced new AI-enabled features for marketers looking to improve results and upgrade the consumer experience. The new additions include forecasting, modeling and attribution capabilities, and a customer intelligence app. More

Key Role in Nielsen 'Transformation' for New CFO Jenson

Oct 12 2023

Nielsen has announced that CFO Warren Jenson, who joined the ratings giant just five months ago, will add the role of company President to his existing responsibilities. He will oversee the modernisation of operations and manage Nielsen's IT, Corporate Development and Global Strategy functions. More

SurveyMonkey Adds MaxDiff Solution

Oct 11 2023

DIY online research pioneer and enterprise feedback platform SurveyMonkey has added MaxDiff Analysis features, using industry standard Best-Worst scaling methodology to assess respondent's preferences. Existing customers on Advantage or higher plans get the tools for free. More

Stravito Appoints VP of Marketing

Oct 11 2023

Stockholm-based enterprise insights platform Stravito has appointed former Adyen and Surfly exec My Truong as its Vice President of Marketing. More

Tobii Launches Mobile-Based UX Eye Tracking Tool

Oct 10 2023

Eye tracking hardware and software specialist Tobii has launched a product called UX Explore, allowing researchers to conduct eye tracking and attention measurement studies and tests at scale via mobile phones. More

Ipsos Buys Syndicated Auto Study NVCS from InMoment

Oct 9 2023

Ipsos has announced the acquisition from InMoment of the New Vehicle Customer Study (NVCS), described as the largest and longest-running syndicated automotive program in North America. More

AudienceProject Hires Nielsen Man to Drive UK Expansion

Oct 9 2023

In London, audience measurement solutions firm AudienceProject has appointed former Nielsen exec Paul Barnard as Managing Director for the UK. More

NPAW Launches Publisher Analytics Tool

Oct 6 2023

NPAW, which offers analytics solutions for online media companes and has offices in Barcelona and New York, has launched a content optimization tool called Publisher Analytics. Features include real-time A/B testing for content elements. More

Brox.AI Gets Seed Funds for AI-Powered Brand Tracker

Oct 4 2023

AI-powered consumer brand tracker.Brox.AI, which was set up earlier this year by two of the creators of YouGov Signal, has raised $1.9m in a seed funding round. More

Complex Analytics Expert Joins Ipsos MMA

Oct 3 2023

New York-based Ipsos MMA has appointed former DDB and Kantar exec and complex analytics expert Roopa Choodamani as Vice President, Analytic Consulting. More

Senior Hire Signals New Phase for Netquest

Oct 2 2023

Panels and behavioral data specialist Netquest has appointed Jordi Guix as Client Solutions Director, signalling 'a new era of strategic growth and innovation', according to the firm. More

EveryMatrix Buys Data-Driven Betting Firm DeepCI

Oct 2 2023

Malta-based B2B iGaming software provider EveryMatrix has acquired Queensland, Australia-based data-driven betting and gaming optimisation service DeepCI. Terms of the deal were not disclosed. More

Ipsos Names New CFO for UK and Ireland

Oct 2 2023

Two weeks after naming a new finance Chief for North America, Ipsos has appointed Gary Moore as Chief Financial Officer for the UK & Ireland. More

Funds for Natural Language Analysis Firm PandasAI

Oct 2 2023

Munich-based natural language querying specialist PandasAI has has raised more tha EUR 1m in pre-seed funding, which it will use to step up its recruitment activity, and continue development and promotion of its conversational AI Assistant. More

StackAdapt Expands ABM Tool to EMEA and Canada

Sep 29 2023

Self-serve programmatic ad platform StackAdapt has partnered with B2B web site visitor identification software developer Lead Forensics, to expand its ABM (account based marketing) Targeting and Measurement solution in the EMEA and Canada. More

Deitch's New Firm to Help Clients Hit the High Notes

Sep 28 2023

In France, former Cint COO JD Deitch has launched Passaggio, a company helping insight and analytics firms among others to achieve operational excellence. More

Nicita Steps Up to CEO Role at Human8

Sep 28 2023

Global insights consultancy Human8 has announced that co-founder Kristof De Wulf is to step down from the CEO role, with Camille Nicita taking over from next Monday. Katherine Ephlin, currently North America Head of Operations, will replace Nicita as MD North America. More

Spain's Q2Q Global Appoints for US Expansion

Sep 27 2023

Barcelona-based qual fieldwork specialist Q2Q Global has appointed MR industry veteran Tim Kunkel as Vice President of Client Solutions, based in New York state. More

SurveyMonkey Launches Forms Creation Solution

Sep 26 2023

Online survey specialist SurveyMonkey has launched a solution called Forms, to help users create web forms with purpose-built templates, customizable fields and third-party integrations, as well as advanced features including data and workflow automation tools. More

Data Firm Splunk to Join Cisco for $28 Billion

Sep 25 2023

Connectivity giant Cisco is to splash out $28bn in cash to acquire Splunk, which focuses on cybersecurity, data analytics and observability. More

New Health and Wellness MR Agency Launches in France

Sep 25 2023

In Sorbiers, France, former QualWorld and SODA International employee Karolina Jasek has launched Conwalia, a full service boutique MR agency focused on on the health and wellness sector. More

CX BPO Firm Alorica to Hire Hundreds in Poland

Sep 22 2023

US-based digital CX business process outsourcing (BPO) firm Alorica has officially launched operations in Poland, where it has announced plans to create hundreds of jobs. More

Ipsos Puts Inspirational Insight Leaders on 'The Path'

Sep 21 2023

Ipsos North America has launched an industry-wide initiative called 'The Path', a forum for insights and analytics leaders to share details about their careers and advice to inspire the 'next generation of professionals'. More

Product Experience Firm Akeneo Buys AI Platform Unifai

Sep 21 2023

US-based product experience (PX) company Akeneo has acquired Unifai, a platform for automated product data collection, cleansing, categorization and enrichment. Terms of the deal were not disclosed. More

mindline Hires Five Former Happy Thinking People

Sep 21 2023

Full service research agency mindline has appointed five former execs from consultancy Happy Thinking People, for its new Berlin-based qual unit mindline explore. More

Kynetec Launches 'Interlytics' Predictive Tool

Sep 20 2023

Agriculture and animal health specialist Kynetec has launched a tool which integrates crop protection market data, sourced from growers, with data sources such as macroeconomic indicators, climate data and demographic trends, to provide a multi-faceted view of the agricultural market. More

SurveyMonkey Appoints CMO

Sep 18 2023

DIY online survey pioneer SurveyMonkey has appointed former Cloudflare and AWS exec Amit Prakash as Chief Marketing Officer. More

Funds for Paris-Based Retail Analytics Firm mimbi

Sep 18 2023

Retail media analytics platform mimbi has raised EUR 1.5m in a funding round, and says the money will help accelerate its commercial development in Europe. The firm has also added former Cdiscount CEO Emmanuel Grenier and investor Marc Menasé to its board of Directors. More

New CFO for Ipsos North America

Sep 15 2023

Ipsos North America has appointed former GfK / Nielsen exec Alice Wang as Chief Financial Officer. She takes over from Mark Campbell, who is said to be 'exploring other opportunities'. More

Karthik Rao Replaces David Kenny as Nielsen CEO

Sep 14 2023

Long-time Nielsen exec Karthik Rao has been named as the company's new Chief Executive Officer, replacing David Kenny who moves to the role of Executive Chairman. More

Dynata Hires First Chief Commercial Officer

Sep 14 2023

First-party insights data company Dynata has appointed Brad Brockhaug for the newly created role of Chief Commercial Officer (CCO). He is based in New York. More

M-Brain Renamed Valona Intelligence

Sep 13 2023

Finnish market and competitive intelligence provider M-Brain has changed its name to 'Valona Intelligence'. More

Nielsen's Gracenote Launches FAST Program Service

Sep 12 2023

Nielsen's entertainment data provider Gracenote has launched a program to help content publishers and broadcasters get their 'Free Ad-Supported Streaming TV' (FAST) channels and programming distributed by major streaming platforms. More

Morning Consult Adds Three to Commercial Division

Sep 12 2023

In the US, decision intelligence company Morning Consult has appointed Joseph DeVeny as Head of Research Solutions; Ryan Bien as Head of Analytics & Data Operations; and Alex Menendez as Head of Customer Success. All are based in the firm's Commercial division. More

Affectiva Adds Attention Metric to Emotion AI

Sep 12 2023

US-based facial analysis tech firm Affectiva has launched a new metric within its Emotion AI offering, measuring attention signals such as gazing away, speaking and drowsiness, on behalf of brands, advertisers, entertainment companies, and their market researchers. More

Ipsos Hires for Top Comms and Healthcare Roles

Sep 11 2023

Ipsos has appointed former Bureau Veritas Director Caroline Ponsi Khider as Chief Communications and Brand Officer; and Dr Bonnie Bain as Global Head of Healthcare. Bain replaces Michael Spedding, who retires at the end of the year. More

Nielsen to Lay Off 9% of Workforce

Sep 8 2023

Nielsen is planning to lay off 9% of its global workforce, in order to cut costs and 'realign revenue'. Employees received the news in a statement issued on Wednesday, and the cuts are expected to affect around 1,000 members of staff. More

Insights-Based Consultancy SKIM Expands to Paris

Sep 7 2023

Insights-based consulting firm SKIM has opened an office in Paris, France - its fourth location in Europe and tenth worldwide. More

Savanta Business Tracker Expands to France and Germany

Sep 5 2023

MR and advisory company Savanta has announced the extension of its Business Tracker to France and Germany, promising a comprehensive view of business attitudes based on 1,000 interviews a month in each country. The Tracker currently runs in the UK. More

QualWorld Launches Pharma Expert Recruitment Unit

Sep 5 2023

In France, qual healthcare fieldwork specialist QualWorld has launched a new venture called Experts Advice, focused on the recruitment of established healthcare subject-matter experts on behalf of clients including financial institutions and startups. More

RAIT Buys Majority Stake in Denmark's Wilke

Sep 4 2023

Baltic States-based full-service MR firm RAIT has acquired a 70% stake in Danish research firm Wilke, creating what the firms call a 'truly Northern European network'. More

Asda Hires Aldi's Hills as Chief Customer Officer

Sep 4 2023

British supermarket chain Asda has appointed former Aldi exec David Hills as Chief Customer Officer. He takes over from acting Chief Customer Officer Sam Dickson, who will assume responsibility for Asda brand customer propositions with a focus on improving quality perception. More

Ellie.ai Gets Funds to Support Data Product Design

Sep 4 2023

In Finland, data product design and collaboration tools provider Ellie.ai has raised EUR 2.5m in a seed round of funding. The money will help data teams design products, validate product ideas and create new workflows for its customers. More

Omnisis Unveils Opinion Polling Brand 'WeThink'

Aug 30 2023

In the UK, operations support MR business Omnisis has launched a brand called WeThink for its public opinion polling work. More

Household Data Firm Digiseg Names New CTO

Aug 30 2023

Household demographic data provider Digiseg has appointed former Zendesk exec Kasper Sørensen as Chief Technology Officer, to help the firm advance its audience solution. He is based in Copenhagen. More

DVJ Adds Consultants in Three European Markets

Aug 29 2023

European MR and analytics agency DVJ Insights has appointed three consultants: Pavi Chandrasekaran in the UK, Joyce Pakkert in the Netherlands, and Dominik Ebbers in Germany. More

Funds for German Decision Intell App Aily Labs

Aug 25 2023

Munich-based Aily Labs, provider of an AI-powered decision intelligence app for global enterprises, has raised EUR 19m in Series A funding. Money will be used to scale operations and accelerate innovation, and to expand the firm's presence in the US. More

Omnicom Inks Major Deals for Retail Data

Aug 24 2023

Marcoms giant Omnicom has announced an expansion of its partnership with corporate comms group Criteo to encompass digital shelf and other retail data; and a new deal between its OMG media services division and customer data science pioneer dunnhumby. More

Two New Ad Impact Measures from Reddit

Aug 24 2023

US-based online news aggregation, content rating and discussion web site Reddit has launched two new tools to help advertisers measure campaign performance: Reddit Brand Lift and Reddit Conversion Lift. More

Maru Expertise Feeds New Harris Poll Tools

Aug 21 2023

Corrected: contrary to initial statements by their agents, marcoms network Stagwell has not merged its experience and insights platform Maru into the Harris Poll. The two sister firms are merely collaborating on new tools which will go to market under The Harris Poll brand. More

RED C-owner Business Post Group Buys Relish Research

Aug 18 2023

Ireland-based publisher and RED C Research owner The Business Post Group has acquired research-based consultancy services provider Relish Research, for an undisclosed sum. More

Discuss Tie-In Enhances Alida Video Feedback Offer

Aug 14 2023

CX and insights firm Alida and insights platform Discuss have deepened their partnership to extend the former's qualitative research solutions, adding Discuss's moderator capabilities to Alida's managed service offering in its Video Discussions product. More

WPP Partners to Deliver Optimized Digital Experiences

Aug 10 2023

WPP has partnered with DXP provider Optimizely, to help clients offer the best digital experience to each customer. More

iMotions Partnership Adds Human Voice Analysis

Aug 9 2023

Danish emotional response measurement software developer iMotions has announced a deal combining human voice analysis from German firm audEERING with its own human behaviour research and analysis capabilities. More

eye square Names US Shopper Insights Leader

Aug 8 2023

Berlin and New York-based user and brand research specialist eye square has appointed former Mondelez / Mars exec Chrissy Love as Executive Director, leading the firm's new US Shopper Insights division. More

GfK and META Partner for Campaign Amplifier Launch

Aug 8 2023

GfK has become a 'Brand Lift' partner on Meta Partners Inc., with the addition of a solution called Campaign Amplifier which measures the lift from brand advertising on Facebook and Instagram. More

First Hire for Newly Launched IR-Insights

Aug 8 2023

Netherlands research-based consultancy IR-Insights has appointed long-time media, advertising and insights specialist Paul van der Veer as a Research Consultant. More

Gartner Growth Hits 10% in Q2

Aug 7 2023

Tech analyst Gartner has reported second quarter revenue growth of 10.0%, once adjusted for currency effects. Total revenue hit $1.503 billion, with profits stable (adjusted EBITDA of $384m, down 0.3%). More

Two Buys for Digital Experience Platform CoreMedia

Aug 4 2023

Digital experience platform CoreMedia has acquired two companies: customer journey, engagement and personalization solutions firm BySide; and Smarkio, which provides chatbot solutions to B2C brands. Terms of the deal were not disclosed. More

Norstat Makes Two Senior Promotions

Aug 4 2023

European data collection company Norstat has promoted Jacob Lagerstedt to Regional Director for International / UK / Ireland, while Janis Romanovs takes over his previous position as Managing Director for Norstat International. More

Revenue Dip for Forrester

Jul 31 2023

Tech research and consulting firm Forrester has announced financial results for the second quarter ended June 30th, showing total revenue down 8.5% to $135.6m, and for the first half down 8.8% to $249.3m. More

Ryanair in Legal Dispute Over Facial Recognition Use

Jul 31 2023

Irish budget airline Ryanair is facing legal action over its use of facial recognition, which digital advocacy group NOYB says violates customers' data protection rights. More

Kynetec Launches Ag Machinery Tracking Tool

Jul 28 2023

Agricultural and animal health insights firm Kynetec has launched an interactive dashboard called MachineryTrak, providing a single source of insight into agricultural machinery registrations, dealer network coverage, and agronomic practices. More

Wavemaker Names Three Practice Leaders

Jul 28 2023

WPP's consumer data specialist Wavemaker has announced that its Consultancy, Fast Growth and B2B Practices will be led by the three of its Global Client Presidents - Anna Hickey, Alastair Bannerman and Alex Altman, respectively. More

MDI Hires Merenkova to Build Standalone Europe Business

Jul 27 2023

Australia-based research agency Mobile Digital Insights (MDI) has hired former Behaviorally exec Inna Merenkova as Managing Director for Europe, charged with building a standalone MDI Europe business. She is based in London. More

Ipsos Confident of 'Business as Usual' after Solid Q2

Jul 25 2023

Ipsos has announced results for the second quarter of 2023, returning to very modest organic revenue growth thanks to a strong performance in emerging markets. The group says its business is 'returning to a more usual pattern' after Covid and is on course for a good year. More

Norstat Strengthens UK Hand with Panelbase Buy

Jul 25 2023

European data collection specialist Norstat has acquired UK company Panelbase, strengthening its position in Western Europe and adding around 370,000 adults to its UK panel. Panelbase's Paul Wealleans will head up the combined company as MD for Norstat UK & Ireland. More

SurveyMonkey to Expand in Dublin and Launch New Tools

Jul 24 2023

Online survey specialist SurveyMonkey is expanding its Dublin office, as it lays out plans to invest in artificial intelligence and advanced data analytics. The moves follow its recent acquisition by a consortium led by insights sector investment firm Symphony Technology Group (STG). More

Ipsos Launches 'Creative|Spark Early'

Jul 24 2023

Ipsos has added an early-stage creative development solution to its platform - 'Creative|Spark Early' - to enable users to screen creative ideas, visuals, storyboards" and videoboards for advertisers in as little as 24 hours. More

Q2 Revenue Growth for Eye Tracking Firm Tobii

Jul 21 2023

Sweden-based eye tracking tech firm Tobii has announced results for the second quarter of the year, with organic revenue growth of 5% to SEK 185m ($US 17.8m), but EBIT still negative and little changed at SEK -48m (-50m a year earlier). More

Ipsos Buys West African Research Firm Omedia

Jul 20 2023

Ipsos has announced the acquisition of West African MR agency Omedia, from French audience measurement company Mediametrie. More

New Kyenetec Tool Tracks Regenerative Farming Trends

Jul 20 2023

Agricultural and animal health analytics and insights firm Kynetec has launched an interactive dashboard product, RegenTrak, providing in-depth data on regenerative practices, for use by teams involved in sustainability, marketing and regenerative agriculture initiatives. More

Stravito Hires VP of Product

Jul 20 2023

Stockholm-based enterprise insights platform Stravito has appointed Vignesh Swaminathan as Vice President of Product, responsible for overseeing product innovation and growth, and with a specific focus on its recently introduced generative AI capabilities. More

Ipsos Buys Big Village Aus Insights Unit

Jul 17 2023

Ipsos has announced the acquisition of the Insights business of Big Village Australia, including expertise in public sector research, employee research and customer experience. More

Ipsos Names Hanlon ESG Lead in US

Jul 14 2023

Ipsos has named Claire Hanlon as ESG Lead (Environmental, Social and corporate Governance) in the US, which it says will reinforce the company's commitment to insights framed by social and environmental considerations. More

Discuss Names EMEA & APAC Sales Director

Jul 14 2023

In London, video feedback platform Discuss has hired David Bailey for the newly created role of Sales Director, tasked with building business relationships in the EMEA and APAC regions. More

Ipsos Launches FastPack Pack Screening Tool

Jul 11 2023

Ipsos has launched a pack screening tool called FastPack, grounded in behavioural science and promising results in as little as four hours. The tool is currently available on the global group's self-service online MR platform Ipsos.Digital, in the US, the UK, Australia, India and South Africa. More

NielsenIQ and GfK Merger Complete

Jul 11 2023

NielsenIQ (NIQ) and GfK have officially completed their merger, and the combined business will now be led by NIQ CEO, Jim Peck. More

ESOMAR Launches Task Force to Address Use of AI in MR

Jul 11 2023

Global membership association ESOMAR has launched a task force to address the use of artificial intelligence in the research, insights and analytics sector. More

Cytel Buys Healthcare Products Specialist

Jul 10 2023

US-based quant insights and health data analysis firm Cytel has paid an undisclosed sum for French consulting and research firm stève consultants, which specialises in market access, real-world evidence (RWE), and health economics and outcomes research (HEOR). More

Metyis Opens Business Analytics Hub in North Portugal

Jul 10 2023

Amsterdam-based big data and advisory services provider Metyis has opened an eCommerce, advanced business analytics, and technology and data hub in Gondomar, Portugal, and extended its partnership with German luxury clothing brand HUGO BOSS. More

Nano Debuts Solution for Targeting without Personal Data

Jul 10 2023

ID-free ad targeting solutions specialist Nano Interactive has launched a tool called 'Intent Personas', to help clients target users based on demographics using AI-led contextual advertising - without the use of cookies, user profiling, or any form of personal data. More

Cint Launches Data Licensing Solution

Jul 7 2023

Automated insight-gathering and sample management platform Cint has launched a solution to enable businesses to license its verified audiences, built from more than 290 million consumers who have accessed the platform to qualify for participation in surveys. More

ISC-CX Launches Solution to Spot Operational Shortfalls

Jul 7 2023

Customer experience analyst ISC-CX has launched a self-assessment tool called 'Close the Loop - Powered by AI', with which clients can identify and rectify operational deficiencies uncovered by audits or mystery shopping, while continually improving the customer experience. More

GfK to Sell Consumer Panel Business to YouGov

Jul 6 2023

GfK has entered into an agreement to sell its European Consumer Panel (CP) business to YouGov, as part of its deal to merge with NielsenIQ (NIQ). Terms of the CP sale have not been disclosed. More

Kantar Public Buys Lithuania's PPMI

Jul 6 2023

Public policy evidence and advisory business Kantar Public has acquired European policy research and consultancy company PPMI, which is based in Vilnius, Lithuania. Terms of the deal have not been disclosed. More

Kynetec Launches Biopesticide Use Dashboards

Jul 6 2023

Agriculture and animal health specialist Kynetec has launched a set of online dashboards called BioLogika, providing farmer-driven data around biopesticide use. More

European Commission Clears Merger of NIQ and GfK

Jul 5 2023

NielsenIQ (NIQ) and GfK have received clearance from the European Commission to merge, conditional on the divestment of GfK's Consumer Panel business to an independent third party. Terms of the deal, which is expected to close in the coming days, have not been disclosed. More

Pureprofile Deal Adds European Gen Z Respondents

Jul 5 2023

Australian consumer data company Pureprofile has announced an Audience Builder partnership with UK-based fintech company Prograd, further extending its research panel in Europe and offering Gen Z respondents rewards for answering surveys, redeemable in the form of gift cards. More

MDI Buys Moroccan Agency Insightek

Jul 3 2023

Australia-based mobile insights consultancy MDI has acquired a majority stake in Moroccan based research agency Insightek, for an undisclosed sum. More

dentsu Completes Tag Buy

Jul 3 2023

dentsu has completed the $516m acquisition of digital marketing business Tag Group from previous owner Advent International. The buy was first announced in March and among things should boost the global marcoms group's CX and personalisation offerings. More

Qualtrics Gets Half Billion Investment from Accel

Jun 30 2023

Experience management platform Qualtrics has received a $500m investment from venture capital firm Accel. More

Salesforce and Deloitte Team for CRM AI Solutions

Jun 30 2023

CRM software giant Salesforce has partnered with consulting division Deloitte Digital to offer business clients help in deploying AI in CRM functions. More

Toluna Start Adds Automated MaxDiff Solutions

Jun 29 2023

Insights tech and panel provider Toluna has added four standalone MaxDiff solutions to its end-to-end platform, Toluna Start, allowing clients to integrate a MaxDiff question into their surveys and quickly identify which names, taglines, claims and varieties matter most to their target audiences. More

SG Analytics Opens Office in Poland

Jun 29 2023

India-based global insights and analytics firm SG Analytics has opened an office in Wroclaw, Poland. More

Travel and Tourism Sector Researcher TCI Acquired

Jun 28 2023

US-based travel and hospitality sector marketing firm MMGY Global has acquired TCI Research, a European data intelligence group which specializes in the travel, tourism and hospitality sectors. Terms of the deal were not disclosed. More

CX Firm EdgeTier Raises Funds for Team Expansion

Jun 28 2023

In Dublin, AI-powered customer experience (CX) solutions company EdgeTier has raised EUR 6m in a Series A round of funding, which it will use to expand its team from 22 to 70 employees across its Irish and Spanish offices, within the next 24 months. More

Ipsos' Brian Gosschalk to Retire after 44 Years

Jun 23 2023

Brian Gosschalk, former CEO of MORI and Head of the President's Office for Ipsos in Paris, is stepping down after nearly 44 years with the business. He will be consulting for Ipsos during the next six months, after which he plans to get involved with the not-for-profit sector. More

QuestionPro Continues Acquisition Spree with AI Buy

Jun 21 2023

Austin, Texas-based MR software and services firm QuestionPro has acquired PathosAI, which analyses consumer emotions and motivations. More

Triton Buys Ad Intelligence Firm Manadge

Jun 21 2023

Audio broadcasting data and measurement tech specialist Triton Digital has announced the acquisition of Paris-based Manadge, an ad intelligence platform focused on the performance of programmatic advertising. More

Relaunch with AI Features for Bilendi's Discuss

Jun 21 2023

Research panels and services company Bilendi & respondi has relaunched its Discuss tool with new qual research features based on ChatGPT. More

Stravito Adds Generative AI Functions to Platform

Jun 21 2023

Stockholm, Sweden-based Stravito has added generative AI functionality to its enterprise insights platform, allowing users to interrogate data with natural language questions, and dive deeper into data with recommended questions. More

Human8 Adds New Partners as Acquired Firm CEOs Exit

Jun 20 2023

Ghent, Belgium-based insight consultancy Human8 has announced the appointment of eleven new partners - it now has 36 worldwide. Meanwhile the founders / co-founders of three companies it previously acquired - Join The Dots, Columinate and Direction First - are stepping down. More

Outbrain Launches Attention-Based Platform Onyx

Jun 20 2023

Ad tech company Outbrain has launched a platform called Onyx which promises to help clients optimise digital display and video ads for user attention. More

Verint Launches CX Feedback and Management Tool

Jun 19 2023

Customer Engagement specialist Verint has launched a new Experience Management tool promising 'experience insights at scale across a brand's customer touchpoints'. Features include direct and 'inferred' feedback collection, advanced CX analysis, rich reporting and automated actions. More

GreenBook Joins MrWeb Global Job Board Alliance

Jun 19 2023

MrWeb has partnered with insight sector organisation GreenBook, publisher of the GRIT Report and the GreenBook Directory, and organiser of IIEX events, to further expand the reach and appeal of its job board, currently in its 25th year. WIRe (Women in Research) and ESOMAR are already partners. More

Accenture to Invest $3bn in Its Data & AI Practice

Jun 19 2023

Professional services giant Accenture has announced a $3 billion investment in its Data & AI practice over the next three years, to help clients across all industries use AI to achieve greater business growth. More

Havas Rolls Out CSA Consumer Analytics Brand Globally

Jun 16 2023

Havas Media Network (HMN) has rolled out its CSA consumer behavior specialist business across its global network, promising clients improved understanding of customer data and higher ROI through analytics and machine learning solutions. More

Board Promotions and New MDs for BVA BDRC

Jun 15 2023

Consumer insight consultancy BVA BDRC has promoted Lucy Watts, James Myring and James Bland to MD roles, overseeing the Financial and B2B, Media, and 'On the Move' divisions, respectively. The firm has also promoted Richard Stevenson and Kiran Kuttappa-Gold to its Board. More

Mediaprobe Hires AJ Johnson as COO

Jun 15 2023

Portugal-based media measurement platform Mediaprobe (previously known as MindProber) has appointed former Kynetec exec AJ Johnson as Chief Operating Officer, based in London. More

Torfac Hires Nurdin to Develop Business in Europe

Jun 13 2023

Canada-based analytics and MR solutions provider Torfac has appointed Izzy Nurdin as Director of Client Development, Europe, based in London. More

Tremor, Amobee and Unruly Names to Go in Rebrand

Jun 12 2023

Israel-based ad optimization company Tremor International is changing its name to Nexxen, with its Amobee, Tremor Video, Unruly and Spearad brands all to be replaced. More

Kynetec Buys Machinery Stats Specialist Systematics

Jun 12 2023

Agricultural and animal health analytics and insights firm Kynetec has acquired software development and analytics business Systematics International, which reports on machinery volume statistics for worldwide closed and open data exchanges. More

Kantar to Sell Healthcare Businesses to M3 Global

Jun 9 2023

Kantar has announced its intention to sell its remaining specialist healthcare businesses, Kantar Profiles' Health unit and Kantar Media Healthcare Research (KMHR), to fieldwork company M3 Global Research. More

$53m More for Course5's M&A War Chest

Jun 9 2023

In India, analytics and insights company Course5 Intelligence has raised a further $53m in funding, which will be added to a mergers and acquisitions (M&A) 'war chest' of around $80m. More

Publicis Launches Creation and Personalisation Tool

Jun 9 2023

Marcoms network Publicis Groupe has launched a service called PX, combining its global audience data, media capabilities, marketing transformation expertise and studio network with Adobe products, to deliver omnichannel content production and personalisation at scale. More

GMO Adds PlaytestCloud Games Testing to Asia Panel

Jun 8 2023

Tokyo's GMO Research has partnered with playtesting and games user research platform PlaytestCloud, to offer online user testing services for mobile games on GMO's ASIA Cloud Panel. More

Circana Hires Chief Financial and Growth Officer

Jun 7 2023

Consumer behaviour specialist Circana, formed from the merger of IRI and The NPD Group, has appointed Anne Bramman as Chief Financial and Growth Officer and a member of its executive leadership team. She starts on June 20th. More

Kantar Ramps Up Creative Testing with LINK+ Launch

Jun 6 2023

Kantar has launched an ad creative testing solution called LINK+, built on its LINK normative advertising database and integrating the firm's ad testing capabilities into one solution, with results available in as little as six hours. More

Ipsos India Names Jyoti Malladi MD, Research

Jun 6 2023

Ipsos has promoted Jyoti Malladi to the role of Managing Director, Research, in India, where she is responsible for business management, driving audience measurement business strategy. She will also oversee the setting up of a media analytics hub supporting the entire APAC region. More

Neuroscience Firm MindProber Renamed Mediaprobe

Jun 5 2023

Portugal-based consumer neuroscience platform MindProber has been renamed Mediaprobe, reflecting what it says are breakthroughs in 'next-gen measurement' across all media. More

Inex One Launches Survey Multi-Source Capability

Jun 5 2023

Stockholm, Sweden-based survey vendor marketplace and collaboration platform Inex One has launched a feature called 'Survey Multi-Source Capability', allowing users to collaborate with multiple providers within the same survey project. More

Loyalty Platform Capillary Raises $45m Expansion Fund

Jun 2 2023

Loyalty management and customer engagement tech business Capillary Technologies has raised $45m in a Series D round of funding, which it will use to expand its footprint in North America and Europe, and to pursue 'strategic acquisitions'. More

Forsta and Cint Link to Eliminate Ghost-Completes

Jun 1 2023

Research software and solutions firm Forsta has announced a partnership with automated insight-gathering and sample management platform Cint, to fight survey fraud and improve data quality and security for the MR industry. More

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