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Q1 Organic Growth of 4.5% for Ipsos

Apr 18 2024

Ipsos has reported continued solid growth in the first quarter of the year, with revenue up 4.5% in organic terms, to EUR 557.5m. The EMEA and Asia Pacific regions led the way with revenue up more than 9% in each case (organic) while the Americas saw a 3.2% decline. More

NIQ Brandbank Adds Product Data Benchmarking Features

Apr 18 2024

NIQ's digital product content division Brandbank has launched a new product data optimisation solution, Content Health+, providing insights into category comparison and content benchmarking. More

Ad Industry Icon Rory Sutherland to Advise DAIVID

Apr 18 2024

Rory Sutherland, Vice Chairman of legendary ad agency Ogilvy UK, has joined creative effectiveness platform DAIVID in the capacity of Strategic Advisor. More

SurveyMonkey Promotes for Global Marketing Lead Role

Apr 18 2024

DIY online survey pioneer SurveyMonkey has promoted Priya Gill to Global Head of Marketing, leading its marketing strategy and execution across all markets. More

UK MR Budget Decline Halted, Bellwether Reports

Apr 18 2024

UK marketing budgets grew strongly in Q1, although slightly less rapidly than in the previous, record-breaking quarter, according to the IPA's Bellwether report. Slightly more respondents reported rising market research budgets than falling, reversing the trend of the previous quarter. More

Livestreaming and Publisher Partnerships for Comscore

Apr 18 2024

Comscore has partnered with consumer engagement specialist Thece to track viewers' attention to livestreaming ads, and with marketing automation platform iZooto to deliver precise traffic and revenue insights to its publisher clients. More

DV Apologises to Musk over Brand Safety Ratings Error

Apr 17 2024

Digital media measurement and analytics firm DoubleVerify (DV) has apologised to X, formerly known as Twitter, for an error which over a recent four-month period gave the microblogging site brand safety ratings as low as 70%, when actual scores were as high as 99.99%, according to reports. More

NPG Firms Launch CLAIR to Mine Tech Forums

Apr 17 2024

Austin, Texas-based firm The Next Practices Group (NPG) is launching a proprietary service for B2B tech and health tech brands, using AI and data science to sift actionable intelligence on ideas and trends from technology leader communities. More

New Firm Disrupt Hires Research Director

Apr 17 2024

Former 2CV, GfK and Walnut Unlimited researcher Antonio Margaritelli has joined London agency Disrupt Insight as a Research Director. More

Former Google and YouTube Exec Joins RealityMine Board

Apr 17 2024

Consumer insight and behavioural data technology company RealityMine has appointed former Google and YouTube advertising leader Phil Miles as a Non-Executive Director, effective immediately. More

Rhetorik Releases DEI Benchmarking Solution

Apr 17 2024

B2B intelligence provider Rhetorik has released a solution it says will allow its US customers to benchmark their own organization's Diversity, Equity and Inclusion (DEI) data against industry standards. More

Canvs Upgrades AI Story Assist with Focus on Trust

Apr 17 2024

Text analysis platform Canvs AI has announced a new release of its AI Story Assist software, incorporating a new executive summary feature with interactive citations and quantification of the themes, topics and emotions identified in open-ended text data. More

TestSet Launches in Europe with Backing from ACKWEST

Apr 16 2024

First party data specialist TestSet has launched in the European market, backed by recently-launched research and data sector investment firm ACKWEST Group. Leading the region from London as MD is Colin Turner-Kerr, joined by Dina Patel as Director of Operations. More

STRAT7 Researchbods Debuts AI Survey Chatbot

Apr 16 2024

In Leeds, UK, insight agency STRAT7 Researchbods has launched an AI survey chatbot which it says will improve data quality and participant engagement for its clients, bringing deeper insights from open-ended questions. More

Stravito Launches Conversational AI Assistant

Apr 16 2024

In Stockholm, enterprise insights and collaboration platform Stravito has launch Stravito Assistant, an AI-based 'insights companion' aiming to helps users find answers faster and ask better questions. More

Extreme Reach Adds Chief Growth Officer

Apr 16 2024

In New York, marketing decision-making platform Extreme Reach has appointed former DISH Media exec Kevin Arrix as its Chief Growth Officer. More

SightX Promotes for New Lead Customer Support Role

Apr 16 2024

Research tech company SightX has promoted Cameron Rau to a newly created position, Head of Customer Success and Research, responsible for helping customers make the most of the company's new products and approaches. More

New CEO for Intra as Moshenska Moves to COO

Apr 15 2024

Panel company Intra Research has appointed Helle Raun Oddershede as its new CEO, taking over from Marina Moshenska who moves into the role of Chief Operating Officer. More

Two Join Toluna C-Suite

Apr 15 2024

Insights technology and panel provider Toluna has appointed Lucia Moir as Chief Operations Officer and promoted Priyanka Sarkar to Chief Research Officer. More

Stagwell Buys in Brazil to Boost Allison Division

Apr 15 2024

Marcoms group Stagwell has agreed to acquire São-Paulo, Brazil-based PROS Agency, a brand and marketing consultancy specializing in digital PR, creative planning and production, influencer marketing and brand development. More

First US Hire for Irish Firm Bounce

Apr 15 2024

AI-based consumer research platform Bounce Insights has brought in Aaron Peck as Regional Commercial Director, North America, as it expands into the US. The company has also added Ian Kiernan to its board as Non-Executive Director. More

CIMM and TVB Launch Local Measurement Showcase

Apr 15 2024

In the US, ARF subsidiary CIMM has partnered with local broadcast television industry trade association TVB, in a new initiative designed to showcase innovations in measurement and currency development across the local TV and video marketplace. More

Seed Funds for B2B Research Tech Firm Emporia

Apr 12 2024

New York- and Austin, Texas-based b2b restech company Emporia Research has secured $4.7m in a seed round of funding, to expand its platform's capabilities. This will include further investment in AI, engineering, sales and data partnerships. More

UKOM Hires Nielsen Veteran Sarah Miller

Apr 12 2024

British online audience measurement body UKOM has appointed 25-year Nielsen exec Sarah Miller as its Technical Consultant. More

Investment and Multiple Hires for Expanding DMR

Apr 12 2024

Customer insights firm DMR has announced the appointment of nine new staff, having completed a successful first institutional funding round at the end of 2023. More

Seed Round for Data Sharing Specialist Writ

Apr 12 2024

San Francisco-based Writ has raised $3.8m in Seed funding, with which to expand its operations and continue development of its technology, which provides a space for clients' teams to share and discuss data to develop insights and improve business decisions. More

HfS Alliance Adds Price Benchmarking Expertise

Apr 12 2024

HfS Research has announced a strategic alliance with HEX Advisory Group, aiming to enhance their industry analysis offer, in particular around contract price benchmarking. More

Power Digital Adds Creative Analysis Tool

Apr 12 2024

In California, marketing firm Power Digital has enhanced its nova Intelligence platform with the launch of Creative Affinity, an ad creative analysis module designed with support from Meta engineers. More

Investment for Manchester Media Insights Firm North AI

Apr 11 2024

Manchester-based startup North AI has secured £280,000 grant funding from the UK's Innovation Agency, and a further £300,000 in a round led by SFC Capital. The firm provides an AI-powered predictive insights platform for the media and entertainment industry. More

Data and Measurement Partnerships for Snapchat

Apr 11 2024

Snap Inc, parent of photo sharing app Snapchat, has announced a partnership and integration with app marketplace Snowflake, promising its advertisers encrypted, privacy-safe and effective ad solutions and signal measurement. Snap also has a new measurement partnership with AppsFlyer. More

UX Research Ops Company Rally Raises $8.8m

Apr 11 2024

In New York, UX research ops specialist Rally has raised $8.8m in funding, to help promote it to a wider audience and further develop its technology. More

Access Intelligence Hires EMEA Leader

Apr 11 2024

Marketing tech group Access Intelligence Plc has appointed Tom Ritchie as President of PR & Comms EMEA. More

Funds for German Decision Analytics Firm Scavenger

Apr 11 2024

Frankfurt am Main, Germany-based Scavenger AI, whose software allows client companies to perform complex data analyses in 'a few seconds', has raised EUR 1.1m in pre-seed funding. The money will help expand its team, and develop and launch its products. More

Accenture Buys Unlimited Group

Apr 10 2024

London-based marketing group Unlimited, parent of insight agency Walnut, is to join Accenture Song, the business services behemoth's 'tech-powered creative group'. Terms of the acquisition were not disclosed. More

New Name and Senior Hire for MR Firm High Tech Dev

Apr 10 2024

London-based researcher High Tech Dev has rebranded as HTAIR, reflecting a significant change in its mission and vision (focused around AI); and has appointed Nigel Woodliffe as Chief Customer Success Officer. More

AnalyticsIQ Adds Consumer Channel Behavior Offer

Apr 10 2024

Atlanta, GA-based predictive analytics firm AnalyticsIQ has launched ChannelIQ, promising 'reliable and actionable insight' into consumer marketing channel preferences, for use in targeting and ad optimisation. More

Ten Promotions for Behaviorally

Apr 10 2024

Purchase transaction analytics specialist Behaviorally has announced a number of recent promotions, including Ethel Klein and Mavis Tong to VP Customer Success, Stephen Omogbehin to Vice President, IT, Coraline Petipas to Director, Customer Success and Natasha Gonzalez to Director, Behavioral Qualitative. More

Fawcus and Owen Launch AI-Based Qual Venture

Apr 9 2024

In the UK, MR industry veterans and Firefish execs Jem Fawcus and Richard Owen have launched a new company, QualifyAI, with a mission 'to automate qualitative research without stripping it of its humanity'. The partners say this is possible for the first time thanks to AI. More

Merged MRP and CONTENTgine Rebrand as pharosIQ

Apr 9 2024

Recently-merged B2B purchase intent specialists MRP and CONTENTgine have rebranded as pharosIQ, and launched a number of proprietary first party permission-based, down-funnel targeting capabilities. Chris Rack leads the new company as CEO. More

Fuel Cycle Adds 'Bring Your Own' Feature

Apr 9 2024

Santa Monica, CA-based research tech firm Fuel Cycle has enhanced its Research Engine platform with the addition of Universal Connections, a feature allowing users to run projects from within insight communities using their preferred insights tools, whether or not they are fully integrated with the platform. More

Launch of Sago Health

Apr 9 2024

US-based international data collection and research tech company Sago has launched a formal specialist Health offering, building on longstanding expertise in the sector and fronted by EVP of Healthcare Shannon Childs. More

Roll-Out for MiQ's TV Intelligence

Apr 9 2024

Marketing intel and programmatic media specialist MiQ has announced the launch of its TV Intelligence platform in the UK, US, Canada and Australia, promising users a complete view of audience, campaign and competitor intelligence across linear TV, CTV and YouTube in one place. More

Hootsuite Buys Social Listening Firm Talkwalker

Apr 8 2024

Social media management software firm Hootsuite is to acquire listening specialist Talkwalker, for an undisclosed sum. More

Neurons Adds AI Copilot for Creative Optimisation

Apr 8 2024

Danish neuroscience solutions firm Neurons Inc has launched an AI Copilot, promising its clients the ability to make faster creative decisions, optimise visuals and receive 'crystal-clear recommendations on what to do next'. More

Vypr Targets International Expansion with CCO Hire

Apr 8 2024

Manchester, UK-based product intelligence platform Vypr has appointed Glenn Porter as Chief Commercial Officer. More

OOH Specialist Veridooh Appoints Global President

Apr 8 2024

Australia-based Out-of-Home tracking and measurement specialist Veridooh has appointed Nick Parker, formerly Global COO of WPP agency Kinetic, as its Global President, charged with driving the firm's expansion info new markets. More

MarketVision Promotes Communities Practice Leader

Apr 8 2024

Ohio, USA-based MarketVision Research has promoted Colleen Hennegan to Senior Vice President, recognising her leadership of the firm's successful Online Communities practice. More

Bilendi's BARI Adds Quant Skills

Apr 5 2024

Data collection and research services firm Bilendi & respondi has extended the functionality of its BARI AI-powered research assistant to include quantitative projects. More

Quantum Metric Upgrades for AI-Based Journey Analysis

Apr 5 2024

Customer lifecycle analytics platform Quantum Metric has released a new version of its platform, focused on simplifying how organizations listen to and act on the needs of their customers. It includes Felix AI, a new session summarization feature powered by Google Cloud's Gemini Pro. More

Canadian Association CRIC Launches Annual Awards

Apr 5 2024

Canadian insights association CRIC has launched annual awards for the country's analytics and research professionals. More

Ipsos UU Creates 'Champion' Roles Including AI and UXR

Apr 5 2024

Ipsos has announced senior role extensions for five employees in its qualitative division Ipsos UU, in India, as it gears up for product launches and 'ambitious growth targets'. The five are Sapna Parmar, Neha Dutta, Shelly Jain, Geetika Singh and Ashwini Sirsikar. More

Funds for Healthcare Feedback Solutions Firm rater8

Apr 5 2024

In New Jersey, USA, healthcare reputation management and patient feedback solutions firm rater8 has closed a Series A round of funding, for use in expanding its market reach to medical practices and hospitals of all types and sizes, and growing its team. More

Glassbox Appoints CMO

Apr 4 2024

Web and app digital experience analytics firm Glassbox has appointed former Instructure exec Michelle Suzuki as Chief Marketing Officer. More

Trivver Unveils 3D / Web3 Viewability Tech

Apr 4 2024

Florida-based immersive advertising technology firm Trivver has unveiled technology which it says is the first to allow brands and organizations to measure viewability metrics in Extended Reality (XR) environments. More

NIQ Launches 'Full View' CPG Data Access

Apr 4 2024

Consumer intelligence firm NIQ has announced the launch of 'Full View - Measurement', a suite of features available within its Discover platform, promising an omnichannel view of data with item-level granularity for retailers, manufacturers and the financial services community. More

Funds for Marketing Analytics Firm Proxima

Apr 4 2024

Marketing intelligence software company Proxima has closed a $12m Series A round of funding. Money will be used to further develop its technology platform, including AI-powered feature development, as well as recruitment for its tech and commercial teams. More

Datamatics Buys to Boost Salesforce Capabilities

Apr 4 2024

Mumbai, India-based digital tech and customer experience solutions provider Datamatics has announced the acquisition of Salesforce services firm Dextara Digital. More

'JIC' Certification for Comscore and VideoAmp

Apr 3 2024

In the US, the 'Joint Industry Committee' (JIC) formed in January 2023 to provide more rapid accreditation of ad currency providers than the MRC has awarded full certification to Comscore and VideoAmp, but delayed a final decision on iSpot until June. More

MRI-Simmons Partners with TransUnion

Apr 3 2024

Consumer information and credit reporting company TransUnion has partnered with researcher MRI-Simmons, promising clients 'improved actionability across the addressable marketing ecosystem'. More

Promotions and Hire for US-Based Veridata

Apr 3 2024

Texas-based data collection and research solutions provider Veridata Insights has promoted Jennifer Miller to Vice President of Global Qualitative Solutions, and Paul Mastrianna to Senior Director of Sales, while Natalie Blahut joins in a full-time capacity as Qualitative Project Manager. More

Ops Appointment for RMS

Apr 3 2024

In the US, Research & Marketing Strategies, Inc. (RMS) has appointed retail operations veteran Doug Sweet as Administrative Office Coordinator. More

New Features for Collage's fluen.ci

Apr 3 2024

In the US, cultural intelligence specialist Collage Group has added new features to its fleun.ci SaaS application: a Head-to-Head Dashboard, providing competitive insights; an Industry Dashboard giving a category-level view of brand-specific consumer sentiment; and an enhanced Audience Insights offer. More

Dutch Acquisitions for Frankfurt's moveXM

Apr 2 2024

German CX management software company moveXM has announced the acquisition of two Dutch SaaS sister companies specializing in customer and employee feedback and customer review software - Feeddex BV and 5-Star Specialist BV. More

Two C-Suite Hires for Qualtrics

Apr 2 2024

Experience Management (XM) company Qualtrics has appointed Juan Rodriguez as Chief Information Officer and Assaf Keren joins Qualtrics as Chief Security Officer. More

AdTheorent Sold for $324m

Apr 2 2024

Converged TV advertising solutions firm Cadent has agreed the acquisition of measurable programmatic advertising company AdTheorent, for around $324m in cash, or $3.21 per share. More

Sprinklr Hires CTO

Apr 2 2024

Unified customer experience management platform Sprinklr has appointed Amitabh Misra as Chief Technology Officer, starting this week. Misra will lead all R&D teams worldwide including product and engineering, and also joins the Executive Leadership Team. More

Kantar Promotes for APAC Marketing Role

Apr 2 2024

Kantar has promoted Amanjit Singh to Regional Marketing Director - APAC, after more than thirteen years at the company. More

NIQ Adds 'Cultural Resonance' Testing Module

Mar 28 2024

Consumer intelligence provider NIQ has partnered with burger giant McDonald's USA to develop a new module called Cultural Resonance, part of its BASES ad testing portfolio. More

Rapid Annual Revenue Growth for Sprinklr

Mar 28 2024

In the US, unified customer experience management platform Sprinklr has announced fourth quarter and full year results for the period ended January 31st 2024. Q4 revenue was up 17% to $194.2m, while non-GAAP operating income more than doubled to $32.4m. Full year revenue was $732.4m, up 18%. More

VidMob Hires CRO, Promotes for VP Client Role

Mar 28 2024

Personalized video content creation platform VidMob has brought in Matt Young as Chief Revenue Officer, promoted Erin Arnett to VP Client Solutions and Global Brands, and moved interim CRO JP Maheu into the role of strategic advisor. More

Strong Q4 Pushes Verint into Overall Annual Growth

Mar 28 2024

Customer engagement specialist Verint has announced Q4 and full year results for the period ending January 31st 2024. Q4 revenue grew 12% year-on-year to $265m, while full year revenue crept up just 0.9% to $910m. Full year net income more than doubled to $39.6m. More

Veritone Launches Chat-Based Media Data Interface

Mar 28 2024

Denver, Colorado-based AI solutions firm Veritone, Inc. has launched a conversational intelligence solution called Ask Veri, allowing users of its Digital Media Hub (DMH) to get actionable insights from their media archive data via simple chat. More

Funds for Data Management Tech Firm Observe

Mar 28 2024

San Mateo, CA-based Observe, which helps clients store, manage and analyze their business data, has raised $115m in a Series B funding round, earmarked for expansion in North America. More

MCI Buys Mystery Shopper and CX Firm Market Force

Mar 27 2024

MCI, a tech-enabled business services conglomerate headquartered in Miami Beach, FL, has agreed to acquire Atlanta, GA-based Market Force Information, whose range of CX solutions includes customer feedback surveys, mystery shopping, operational audits and competitive benchmarking. More

US Media Ratings Bodies Clarify Their Relationship

Mar 27 2024

In the US, the Media Rating Council (MRC) as issued a joint statement with the 'JIC' set up at the beginning of last year by OpenAP, the Video Advertising Bureau and a group of TV broadcasters - to clarify the distinct roles and approaches of the two bodies. More

Triton Buys Podcast Insights Specialist Sounder

Mar 27 2024

In New York, digital audio and broadcast radio tech and services firm Triton Digital has acquired audio intelligence platform Sounder. More

Measured Unveils Incremental Ad Performance Platform

Mar 27 2024

Austin, Texas-based Measured has launched a platform promising marketers the ability to view incremental ad performance across all paid media platforms, in one place, without the need to track users across the web. More

Comscore Director Liduena Departs

Mar 27 2024

Comscore has announced the resignation of Pierre-Andre Liduena from its Board of Directors, effective next week. Liduena had joined following the investment of Charter Communications in 2021. More

Nielsen Hires Chief Engineering Officer

Mar 26 2024

Anil Goel has joined Nielsen as Chief Engineering Officer, leading its technology and engineering teams to drive product innovation and advanced technology adoption. He is based in Bengaluru, India and will report to CEO Karthik Rao. More

SurveyMonkey Promotes, Marks Equality Milestone

Mar 26 2024

Eponymous online survey firm SurveyMonkey has promoted Jing Huang to VP, Artificial Intelligence and Machine Learning, Katie Miserany to SVP and Chief Communications Officer, and Craik Pyke to VP, Infrastructure and Security Engineering. The firm now boasts gender equality at both the C-Suite and VP levels. More

IAS and Snap in Brand Safety Deal

Mar 26 2024

Media measurement and optimisation platform Integral Ad Science (IAS) has announced a partnership with photo sharing pioneer Snap Inc., promising advertisers increased transparency, brand safety and suitability across their Snapchat campaigns. More

MINT Hires Global Marketing Director

Mar 26 2024

Advertising Resource Management (ARM) software company MINT has appointed Christoph Kruse as Global Marketing Director. He was previously Director of Regional Marketing in Europe at Outbrain. More

Funds for Data Management Firm Foundational

Mar 26 2024

Data management and quality specialist Foundational, which has locations in San Francisco and Tel Aviv, has secured $8m in seed funding, with which to further develop its product and add new capabilities for developers building at scale. More

Havas Media Signs Up to UK's Origin

Mar 26 2024

In London, Havas Media Network UK has joined cross-media measurement initiative Origin, completing the representation of the global marcoms networks within the programme. There are now 51 funding stakeholders in total including advertisers, media owners and advertising agencies. More

Comscore Board to Welcome Former DV COO McLaughlin

Mar 25 2024

Comscore has announced that its Directors will now support the addition of Matthew F. McLaughlin to the Board at the forthcoming 2024 annual meeting of stockholders. Former DoubleVerify exec McLaughlin was put forward by activist shareholder 180 Degree Capital Corp in January. More

Fiji CATI Call Centre for Australia's TKW

Mar 25 2024

Australian owned agency TKW Research Group has launched a new call centre in Suva, Fiji, promising 'CATI-quality data at online survey prices'. More

Media.Monks Debuts Synthetic Data Service

Mar 25 2024

Media.Monks, the digital-first, data-led advertising and marketing services brand of Sir Martin Sorrell's S4Capital, has launched a service called Persona.Flow, converting owned customer data into dynamic consumer personas for use in rapid insight generation. More

Expanded Partnership for iSpot and AudienceXpress

Mar 25 2024

Comcast subsidiary AudienceXpress is collaborating with viewing measurement company iSpot, to evaluate how the latter's syndicated national TV ratings can be incorporated into the AudienceXpress platform and enhance its syndicated measurement currency. More

Seed Funds for eCommerce Analyst Dema

Mar 25 2024

Stockholm, Sweden-based Dema.ai, which provides a predictive analytics platform for eCommerce, has secured EUR 7m in a Seed round of funding, for use in accelerating its growth. More

BVA BDRC Launches Synthetic Data Tool Pixel.AI

Mar 22 2024

Insight and analytics group BVA BDRC has launched synthetic data product Pixel.AI, which it says accurately predicts responses from restricted segments by training on existing and representative data. More

PG Forsta Hires Analytics Chief after $500m AI Pledge

Mar 22 2024

Insights and experience tech company PG Forsta has appointed Mike Thompson as Chief Analytics Officer, and says he will drive the development of new AI-driven capabilities and products, following the company's commitment to invest $500 million in the area over five years. More

VML Partnership Boosts Retail Intelligence Offer

Mar 22 2024

WPP-owned ad agency VML is to upgrade its proprietary digital commerce tech and retailer intelligence suite via a partnership with retail ecommerce management platform CommerceIQ. The latter's generative and predictive AI will help VML to optimize clients' digital shelf performance. More

Three Appointments for GBK

Mar 22 2024

Marketing strategy, consumer behavior and analytics consultancy GBK Collective has appointed Virginia Lennon as SVP of Research and Insights, Prachi Bhalerao as Marketing Data Scientist, and Reagan Jacobs as Senior Analyst. More

Route Promotes Mackay for CSO Role

Mar 22 2024

British Out-Of-Home (OOH) measurement body Route has promoted General Manager Euan Mackay to the role of Chief Strategy Officer, leading the organisation's strategic direction as it readies for a new research contract starting in April next year. More

B2B Specialist NewtonX Hires Product Leader

Mar 22 2024

B2B research firm NewtonX has appointed former American Express employee Kavita Anand as Vice President of Product, leading strategy, design and development for products including the firm's Knowledge Graph and its expert intelligence platform NewtonX Prime. More

New RAJAR Account Lead for RSMB

Mar 21 2024

London-based audience researcher RSMB has appointed Alison Finch as Client Account Lead with responsibility for radio audience currency RAJAR, replacing Anne Robshaw who is leaving the company after seventeen years. RSMB is an independent company jointly owned by Kantar and Havas. More

NIQ Appoints Chief Transformation Officer

Mar 21 2024

Consumer intelligence specialist NIQ - previously Nielsen IQ - has appointed former TransUnion exec R. Dane Mauldin as Chief Transformation Officer. He replaces Curtis Miller, who moves into the role of Chief Strategy Officer. More

Nielsen Jumps In with Lyft

Mar 21 2024

Nielsen has announced an agreement with ridesharing network Lyft, to measure the audience for the latter's in-app advertisements delivered through Lyft Media. More

Funds and Launch for Data Access Specialist Dymium

Mar 21 2024

In California, secure data access management company Dymium has emerged from stealth with $7m in funding, to be used to advance product development and expand the company's sales and marketing teams. More

MD Appointment for Behaviorally

Mar 21 2024

In New York, transaction insights specialist Behaviorally has announced the appointment of Richard Bell as Managing Director, Global Client Capabilities. More

YouTube Accreditation for IAS

Mar 21 2024

London-based global media measurement and optimisation platform Integral Ad Science (IAS) has won MRC accreditation for its integrated third-party calculation and reporting of YouTube video viewability, which is based on audited data from Google's ADH-MP. More

Key Comscore TV Measures Accredited by MRC

Mar 20 2024

In the US, Comscore has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports. The award means Comscore is currently the only company accredited for its local TV measurement. More

Ipsos Launches OOH Ad Optimizer

Mar 20 2024

Ipsos has launched an Out of Home (OOH) advertising solution promising to help users assess and optimise OOH creative in as little as 24 hours. More

West Coast Sales Hire for Full Circle

Mar 20 2024

US-based online data collection company Full Circle has appointed Dynata veteran Jason Henderson as a Sales Manager with a focus on West Coast customers. More

Smartly Taps Comscore and GWI for Cross-Channel Tool

Mar 20 2024

In New York, AI-powered ad tech company Smartly has launched Brand Pulse, which taps data from Comscore and GWI (Global Web Index) as well as its own sources to give users a holistic view of the customer journey, including ad impact. More

Strategy Hire for Video Research Tech firm Qualie

Mar 20 2024

In Australia, video-based insight consultancy Qualie has appointed Lena Kelly as Senior Researcher and Strategist. More

Law-Based Consultancy MDR Launches Insights Business

Mar 19 2024

Mishcon de Reya (MDR Group), a business services group with a focus on legal advice, has launched a market insights and analytics business called MDRi, providing strategic advisory services to businesses worldwide. Simon Tye will lead the new division as Chief Executive Officer. More

Comscore Rolls Out 'Social Incremental' Data in UK

Mar 19 2024

Comscore has launch its Social Incremental audiences service, part of its MMX Platform suite, in the UK. The solution measures incremental traffic across social media platforms, with deduplicated, person-level reach and a unified view across desktop, mobile and social. More

System1 Hires for US and Global Growth

Mar 19 2024

British-based ad impact measurement and forecasting specialist System1 Group Plc has appointed Mike Perlman as Chief Commercial Officer and Alex Banks as SVP of business development for The Americas. More

Trnd Debuts Influencer Marketing Analytics Tool

Mar 19 2024

In Vancouver, BC, Canada, 'creator commerce' platform Trnd has launched a service called Advanced Brand Analytics, allowing users to evaluate their influencer marketing strategies with the help of data on creator performance, audience engagement and conversion. More

Funds for Natural Language Query Firm QuantexAI

Mar 19 2024

Data science start-up QuantexAI has secured $1m in pre-seed funding, from undisclosed investors, as it moves its natural language query software into beta. More

PriceSpider Adds Customer Insights and Product Updates

Mar 19 2024

In California, eCommerce solutions and consumer analytics provider PriceSpider has announced a number of upgrades to help brands build seamless omnichannel experiences. They include new data sharing and integration tools. More

Sensor Tower Buys data.ai, Formerly App Annie

Mar 18 2024

US-based mobile app market intelligence and insights provider Sensor Tower has announced the acquisition of mobile marketing firm data.ai, formerly known as App Annie. Terms were not disclosed. More

Senior Hire for Behavioral Specialist HCD

Mar 18 2024

In the US, neuro- and behavioral science specialist HCD Research has appointed Rachel Czapla as Senior Director of Global Research and Consulting. More

Swifties Help MRBA Smash Auction Target

Mar 18 2024

Market Research charity the MRBA has three days to run on its 2024 auction. Bidding for two tickets to Taylor Swift's sold-out Eras tour (Wembley Stadium concert, August) currently stands at £1,500, but those with more modest budgets can bid for bottles, days / meals out and other items. More

Bilendi Hires New Country Manager for Sweden

Mar 18 2024

European research agency Bilendi has appointed Cecilia Glauser as the Country Manager for Sweden, replacing Björn Söderlin. More

Customer Journey Firm TheyDo Trebles Funding-To-Date

Mar 18 2024

Customer journey management and insights firm TheyDo, based in Amsterdam, has secured $34m in funding, with which to increase R&D - focused on AI and data ingestion - and build out its customer-facing team in the US. More

Gartner's Blood Joins CX Specialist Five9

Mar 18 2024

California-based CX solutions firm Five9 has appointed former Gartner exec Steve Blood as Vice President of Market Intelligence and Evangelism, based in Europe. More

Voxpopme Moves Barraclough Up to CEO

Mar 15 2024

Birmingham, UK-based qual insights platform Voxpopme has a new CEO. Andy Barraclough is a co-founder of the firm and until now served as its CTO. He succeeds Lonnie Mayne, who moves to the role of Chairman of the Board. More

BVA BDRC Hires Bus Dev Head

Mar 15 2024

Former ORC and Join the Dots / InSites Consulting exec Edward Wheeler has joined BVA BDRC as Head of Business Development. More

$20m for BI Firm Omni

Mar 15 2024

Business Intelligence platform Omni has raised $20m for continued development of its platform. In addition, former Looker Chief Revenue Officer Lambert Billet has joined Omni's Board of Directors. More

2CV Promotes to Create Two CEOs

Mar 15 2024

Consumer and B2B research agency 2CV has promoted Sabine Cronick to the role of CEO of UK/EU, and James Redden to CEO of US and APAC. More

Attention Metrics Firm Adelaide Adds CTV Coverage

Mar 15 2024

New York-based Adelaide, which provides attention-based media quality measurement, has added coverage of CTV to its Attention Leaderboard service. More

Funds for Shopper Experience Specialist Fermat

Mar 15 2024

Personalized shopping experience company Fermat, based in San Francisco, has more than doubled its funding to date with a $17m raise. The firm's software allows users to launch, test and optimize web pages based on individual customer journeys and the preferences and intentions they reveal. More

Daasity Buys Red Fox to Offer Retail Data Single View

Mar 14 2024

San Diego-based omnichannel consumer data and analytics platform Daasity has acquired Red Fox Analytics, which provides analytics for for retail-focused CPG brands, for an undisclosed sum. The combination promises merchants online and off-line sales, distribution and marketing data in one place. More

Samsung Ads Joins Origin as First CTV Participant

Mar 14 2024

In the UK, Samsung's advertising division has become the first CTV backer of Origin, the ISBA's cross-media measurement programme. More

LTK Adds Influencer Marketing Analysis Platform

Mar 14 2024

In Dallas, 'Creator Commerce' company LTK has launched LTK 360, a full-funnel influencer marketing measurement and analysis platform, while adding CTV to the list of media for which users can create, launch and measure advertising. More

Amplified Studies Attention Levels for Snapchat's AR

Mar 14 2024

Attention measurement specialist Amplified Intelligence has teamed up with photo sharing app Snapchat and media agency OMD to assess how audiences engage with Snapchat's augmented reality (AR) Lenses. More

Green Big Data Cruncher Ocient Gets $49.4m Funding

Mar 14 2024

Chicago-based analytics software solutions company Ocient has raised $49.4m in en extended Series B round of funding, earmarked for product development. The firm's software conducts compute-intensive analysis of complex, large-scale data for insights and decision-making, with a focus on energy-efficiency. More

MikMak Adds Custom Reporting and CX Optimization Tools

Mar 14 2024

Multichannel eCommerce enablement and analytics platform MikMak has enhanced its insights offering with the launch of a Custom Report Builder function, as well as a CX optimization tool, 'Headless Commerce API'. More

DV and NBCU Extend Streaming Verification Partnership

Mar 13 2024

Digital media measurement specialist DoubleVerify (DV) has expanded its partnership with media giant NBCUniversal, to provide program-level measurement solutions across OTT devices, including CTV. More

Fast-Growing 6sense Hires First CPO

Mar 13 2024

San Francisco-based predictive intelligence firm 6sense has appointed Jerome Levadoux as its first Chief Product Officer. More

MRC Hires Audit Operations Director

Mar 13 2024

US measurement standards organisation The Media Rating Council (MRC) has appointed Hannah Bolcar as Director, Measurement Audit Operations. More

Proximic to Provide Contextual Analysis for Epsilon

Mar 13 2024

Comscore's programmatic ad targeting division Proximic has partnered with advertising and martech group Epsilon, providing contextual classification of sites to help the latter's clients monitor issues like brand suitability and inventory quality. More

New Features for Analysis Platform SurveyMind

Mar 13 2024

SurveyMind, a UK-based AI transcription and analysis start-up, has announced upgrades including single-click analysis of transcripts to reveal key themes, differences and connections between a predefined set of interviews. More

Davis and Price Launch New Insights Holding Company

Mar 12 2024

In West Palm Beach, Florida, MR industry veterans Hugh Davis and Keith Price have launched ACKWEST Group, a holding company which will focus on buying and developing emerging tech-driven enterprises in the consumer insights and marketing services sector. More

Gary Laben to Lead Retail Data and Tech Firm Trax

Mar 12 2024

Former Dynata Chief Gary Laben has joined retail and consumer goods analytics and inventory optimisation firm Trax, as CEO. More

Barb Integrates Traded Audiences with CFlight Service

Mar 12 2024

UK television and video ad currency provider Barb has announced a major upgrade to its CFlight cross-media campaign reporting service. The tool now promises advertisers and agencies comprehensive campaign performance data against fourteen key traded audience groups. More

Leger Now majority Owner of Biometrics Firm CUBE AI

Mar 12 2024

Canadian-owned market research and analytics firm Leger has upped its stake in remote, AI-driven advertising test platform CUBE AI to 51%, having been a minority shareholder since 2022. More

Mangra Buys Out Canadian Research Software Firm Q-Fi

Mar 12 2024

In Toronto, Canada, survey software firm Q-Fi Solutions has been acquired by co-founder and CTO Rafael Mangra, who is relaunching the company with a range of branded solutions. Mangra was previously a minority shareholder while the majority of shares were owned by The Logit Group. More

Market Xcel Veteran Arora Joins New Firm BioBrain

Mar 12 2024

Recently-launched research operations hub BioBrain has appointed Market Xcel veteran Ashwani Arora as Director of Strategy and Insights, and a Partner in the business. More

Funds and Launch for Prescient

Mar 12 2024

In the US, media measurement and optimization firm Prescient AI has secured $10m in Series A funding, with which to further develop its product, expand sales and add new media channel integrations. It has also enhanced its attribution model to measure the halo effects of campaigns on sales in the Amazon marketplace. More

Shelton Returns to Forethought in Joint MD Role

Mar 11 2024

Australia marketing advisory, strategy and analytics company Forethought has appointed Diane Shelton and Andrew Slot as Joint Managing Directors, effective immediately. Shelton is a former CEO returning to the firm, while ten-year company veteran Slot has been serving as Interim MD for the past year. More

Census Bureau Gets Two Thirds of Requested Budget

Mar 11 2024

President Biden has signed into law the Consolidated Appropriations Act 2024, which among most other federal agencies provides the U.S. Census Bureau with its budget to September 30th. At $1.382bn, the Bureau's fund is well below the $2bn that Census stakeholders had urged. More

Medallia Appoints CRO

Mar 11 2024

Customer and employee experience firm Medallia has appointed Ben Brewer as Chief Revenue Officer. More

Verve Appoints Head of AI and 'Relaunches'

Mar 11 2024

In London, Verve has announced the promotion of its former Joint Head of Insight Richard Preedy to the newly created role of Executive Director and Head of Artificial Intelligence. The firm is 'relaunching' itself to emphasize its focus on 'three intelligences': Artificial, Human and Cultural. More

New Markets and Methods for Aus Regional Radio Surveys

Mar 11 2024

Australia's Commercial Radio & Audio (CRA) is to expand its regional audience surveys, conducted by Xtra Insights, to include more markets this year, while for the first time CATI surveys will be supplemented by the launch of online survey sampling in eight markets. More

Trio of Product Hires Boost Indico Labs

Mar 11 2024

MR reporting software and services company Indico Labs has appointed Warren Smith as Technical Operations Lead, Edward Lidbetter as Product Owner, and Lucy Robbins as Product Marketing Manager - as it looks to scale up its SlideGen product this year. More

Brightcove Launches Real-Time Publisher Insights Tool

Mar 8 2024

In Boston, US, streaming technology company Brightcove has launched 'Publisher Insights', part of its Media Studio Premium solution, which provides real-time analytics specifically for news organizations and other organizations focused on rapidly and constantly updated content. More

Funds for Online Threat Handling Firm PeakMetrics

Mar 8 2024

US firm PeakMetrics has raised $3m in funding to expand its market and further develop its 'narrative intelligence' technology, which helps governments, companies and other organisations deal with online risks from misinformation and media manipulation. More

C+R Partners with Nexxt to Add AI-based Probing

Mar 8 2024

In the US, consumer insights firm C+R Research has partnered with Nexxt Intelligence to offer clients 'deeper and more insightful responses' from survey participants using AI. More

FutureSight Taps Chasin to Guide Midmarket Launch

Mar 8 2024

Audience engagement veteran Josh Chasin is to advise digital marketing analytics platform FutureSight as it widens its focus to serve 'midmarket' customers. Chasin previously held senior roles at VideoAmp, Comscore, Arbitron and SMRB. More

MyCatalyst Tool Gives Rapid Access to Analyst Research

Mar 8 2024

Cambridge, UK-based analyst research delivery platform Content Catalyst has launched an AI-powered discovery tool to help researchers get rapid answers to natural language market intelligence questions. More

Muck Rack Steps Up Earned Media Analysis Offer

Mar 7 2024

Miami-based PR platform Muck Rack has enhanced its measurement and reporting capabilities with new features for areas including media impact analysis, brand reputation insights and competitive analysis. More

Funds for Natural Language BI Firm Fluent

Mar 7 2024

London-based analytics / business intelligence start-up Fluent has secured $7.5m in seed funding for its mission to democratize insights using conversational AI. More

Barb Promotes for New COO Role

Mar 7 2024

UK audience measurement authority Barb has promoted Caroline Baxter to Chief Operating Officer, with a remit to work alongside CEO Justin Sampson on driving the organisation's move towards cross-device measurement and total campaign performance reporting. More

Eleven Promotions at DJS Research

Mar 7 2024

North of England-based, employee-owned research consultancy DJS Research has announced eleven promotions across its Research and Operations teams, including Kieran Hart to Senior Research Manager, and Claire Williams, Olivia Holt and Lucy Holland to RM. More

New AI and Multi-Country Features for Discuss Platform

Mar 7 2024

Research platform Discuss has announced a Spring round of new product features, including expanded GenAI summaries for global research; a new one-stop-shop consumer reach tier for global brands; off-platform research capabilities; and enhanced machine transcription. More

Amperity Rolls Out AI Customer Data Tools

Mar 7 2024

Amperity, a customer data platform (CDP) for consumer brands, has announced two new generative AI capabilities, Explore and Assist. More

Revenue Down, Underlying Profit Up for Comscore

Mar 6 2024

Comscore has reported full year 2023 revenue of $371.3m, down 1.4%, but with FX-neutral adjusted EBITDA up 29% to $46.9m. CEO Jon Carpenter pointed to growth in local TV measurement and in the CCR and Proximic offerings as strong indicators for the future. More

Similarweb Buys Chile's Admetricks

Mar 6 2024

Similarweb has announced the acquisition of ad intelligence specialist Admetricks, whose software will now form the core of a new Similarweb Ad Intelligence product. More

BIG Returns to the Fold as an MRS Network

Mar 6 2024

In the UK, business-to-business insights forum The Business Intelligence Group (BIG) is to be reintegrated as a network of the Market Research Society (MRS), a status it held in the 1990s before moving to independent operation. More

Savanta Unveils TrendVue Dashboard Service

Mar 6 2024

Insights group Savanta has launched a new AI-based application called TrendVue, allowing users to automate the research process and deliver personalised trend analysis across sectors. More

dunnhumby Partners to Integrate Location Data

Mar 6 2024

Customer data science pioneer dunnhumby has partnered with location analytics specialist Placer.ai in the US to provide retailers and CPG companies with a combination of on-and off-line customer insights and personalize customer communications and experiences. More

Unicorns Show Belief in ThisThat

Mar 6 2024

In London, brand lift measurement company ThisThat has secured an unspecified amount of funding from four founders of unicorn companies, in addition to other funds and angel investors. More

Shapiro + Raj Adds AI Focus to Tech Practice

Mar 6 2024

In the US, research agency Shapiro+Raj has added an AI Innovation Group to its Technology Practice, with Scott Swigart still leading the enhanced unit. More

Omnisis WeThink Data Fuels Voter Prediction Tool

Mar 5 2024

Manchester, UK-based fieldwork firm Omnisis has teamed up with business and politics publication The Economist to launch an interactive tool predicting how people may vote in the next general election. More

YouGov Swiss Subsidiary LINK Rebrands

Mar 5 2024

Global MR and data group YouGov has announced the rebranding of its Swiss subsidiary LINK, acquired in December 2021, as YouGov Switzerland. More

AdImpact Hires VP Marketing as Business Booms

Mar 5 2024

In the USA, integrated ad intelligence and viewing data provider AdImpact has appointed Laia Pescetto as Vice President of Marketing, following 400% growth in its industry-wide ad solutions client base in 2023, Its core political ad business has also grown rapidly. More

Cobalt Sky Appoints Bus Dev Leader

Mar 5 2024

UK-based MR operations company Cobalt Sky has appointed Mina Odavic as Head of Business Development, overseeing relationships with key clients and generating new business opportunities. More

Remesh Adds Import Tool

Mar 5 2024

New York-based Remesh has upgraded it AI-powered insights platform to allow users to upload research data collected on other platforms for analysis - including large quantities of open-ended survey feedback. More

Finnish Buy for Marketing Group Samy

Mar 5 2024

Madrid-based digital marketing group Samy Alliance, the parent of British-based research firm Capture Intelligence, has acquired Helsinki-based social media agency Kurio, giving it a presence in the Nordic countries. More

Founder to Take TDCX Private

Mar 4 2024

Singapore-based customer experience solutions firm TDCX is to be acquired and taken private by a team led by its CEO and founder Laurent Junique, via a merger valuing the nearly 18,000-strong company at around $1.037bn. More

New Leadership for Truth and Instinctif

Mar 4 2024

EMEA communications firm Instinctif Partners Group has appointed Julian Walker as CEO; having recently added Jim Donaldson as Non-Executive Chair, and Dr Matilda Andersson as MD of its subsidiary, British-based insight firm Truth. More

Merger Strengthens B2B Intent Specialist MRP

Mar 4 2024

In Philadelphia, account intelligence provider MRP has merged with b2b technology insights and lead generation firm CONTENTgine, to create an end-to-end provider for the entire b2b technology sales and marketing process, from demand generation to sales pipeline activations. More

Senior Hire for Amplified Intelligence

Mar 4 2024

Adelaide, Australia-based attention measurement specialist Amplified Intelligence has appointed Anthony Capano as EVP Global Head of SaaS. More

Accenture Buys Melbourne MarTech Firm The Lumery

Mar 4 2024

Business services colossus Accenture has acquired Melbourne-based marketing tech consultancy The Lumery, adding expertise in areas including personalization, CRM and loyalty, testing and experimentation, and automation to its Accenture Song division Down Under. More

Comcast Launches Signal Authentication Service

Mar 1 2024

Comcast Advertising, the ad division of Comcast Cable, has launched a new solution called the Signal Authentication Service, which it says will improve the accuracy of cross-screen reach and frequency analysis. More

VideoAmp Links Solutions with VALID Technology

Mar 1 2024

US-based audience measurement company VideoAmp has unveiled a big data and technology 'engine' called VALID, which measures and targets cross-platform audiences and promises more efficient media spending, higher conversion rates and more accurate data for publishers. More

Raft of Appointments at STRAT7 Companies

Mar 1 2024

Insight and customer analytics group STRAT7 has announced twenty-one appointments / promotions, including four senior promotions at Crowd DNA, and the creation of eight new roles. More

Senior Hire for Streaming Insights Firm PlumResearch

Mar 1 2024

Streaming data insights provider PlumResearch has appointed Jonathan Broughton as Research Director, tasked with advancing its analytics and insights capabilities in the entertainment industry. More

Funds for German Site Optimisation Firm Heyflow

Mar 1 2024

Hamburg-based Heyflow, whose no-code platform helps marketers create, optimise and analyse web site experiences, has closed a EUR 14.7m Series A funding round. The money will be used to accelerate product development and integrations, and for geographical expansion of its customer base. More

NIQ Creates Media Division, Hires Busignani to Lead It

Feb 29 2024

NIQ, the consumer intelligence company previously part of Nielsen and now combined with GfK, has launched a Global Media Division, which it says is 'designed to enhance the value advertisers derive from their marketing efforts' - and has appointed Lana Busignani to lead it. More

iMotions Debuts Biometric Tools for Academia

Feb 29 2024

Behavioural understanding specialist iMotions has unveiled EduLabs, a platform integrating biometric technology solutions for use by academic institutions, departments and students. More

APL Media Integrates AI-Based Feedback Tool

Feb 29 2024

London-based APL Media is integrating the technology of US-based feedback software firm Social Asking, aiming to 'bring cutting-edge AI to audience engagement' and allow brands to understand their audience in real time. A new division of APL will serve as Social Asking's lead (UK) sales agent. More

IAB Seeks Standards for Retail Media Measurement

Feb 29 2024

Digital ads trade body IAB Europe has published a first set of European recommendation for metrics and measurement standards covering Retail Media digital advertising. More

New Jibunu Tool Aims to Smooth Research Processes

Feb 29 2024

Fitchburg, MA-based MR services and technology firm Jibunu has launched MR-LEAP, a solution designed to redefine efficiency in survey programming services. More

Affinitiv Hires CRO

Feb 29 2024

Automotive marketing and software solutions firm Affinitiv has appointed Andy Byrne as its new Chief Revenue Officer. More

Rakuten to Verify Singapore Panellists from National ID

Feb 29 2024

Rakuten Insight Global has announced the integration of Singpass, Singapore's national digital identity, as part of its proprietary panel verification process. More

Ipsos Launch Brings AI into Innovation Process

Feb 28 2024

Ipsos has launched InnoExplorer, which uses generative and analytical AI to help clients accelerate innovation cycles 'from months to days' and improve success rates. More

New Company Offers Continuous Data on Rare Patients

Feb 28 2024

Leap day - also apparently known as Rare Disease Day - sees the launch of a new insights company, PatientSight, operating a subscription based platform connecting life science organizations with survey findings for rare disease patients, analyzed and displayed in dashboards. More

Healthcare Intelligence Acquisition for Veradigm

Feb 28 2024

Healthcare data and technology solutions company Veradigm has agreed to acquire healthcare modeling specialist ScienceIO, for around $140m in cash. More

Yabble Upgrades Synthetic Research Offer

Feb 28 2024

AI-based insights firm Yabble has updated its synthetic research tool Virtual Audiences, allowing users to upload and integrate their own proprietary datasets to tailor the personas of synthetic respondents to suit their business. More

LatAm Expansion for Data Firm Artefact

Feb 28 2024

Data transformation and marketing consultancy Artefact has opened new offices in Colombia and Mexico, after rapid growth for its Brazilian office. More

Obituary: the ASC's Mike Trotman

Feb 27 2024

Mike Trotman, We Work With Data co-founder and long-time ASC committee member who worked on some of the standards which have guided the technical side of the profession over the past twenty years, passed away at the end of January. More

Stagwell Confident Despite 2023 Revenue Decline

Feb 27 2024

Marcoms group Stagwell has reported full year 2023 revenue of $2.53bn, down 6% year on year, and adjusted EBITDA of $360m, down 20%. However the company reports strong new business, good growth in EMEA and for its Marketing Cloud suite, and is forecasting a return to growth in 2024. More

Spanish Netflix Deal for Kantar Media

Feb 27 2024

Kantar Media is to provide Netflix with a cross-platform view of its performance in Spain, according to reports. The data will allow the streaming service to compare its audience with those for linear and on-demand networks and platforms. More

Funds for Natural Language Query Tool Myko

Feb 27 2024

Miami-based Myko, which allows sales and revenue teams to analyse their data and get rapid answers with simple text prompts, has raised $2.7m in seed capital, with which to reach new customers and expand its offering. More

InfoSum and Canvas Worldwide in Clean Room Partnership

Feb 27 2024

Data collaboration platform InfoSum has announced a partnership with independent media agency Canvas Worldwide, allowing the latter's clients to activate and enrich their first party data. More

OzTAM BVOD Data Added to Ipsos iris Aus Currency

Feb 26 2024

In a deal described as 'a world-first industry collaboration between media industry measurement bodies', OzTAM audience data for BVOD - the streaming and catch-up services offered by TV broadcasters - is to be integrated into Ipsos iris, the approved currency of IAB Australia. More

Stagwell Launches 'Unlock Surveys' Panel

Feb 26 2024

Marcoms group Stagwell, the owner of the Harris Poll and Harris X brands as well as Maru Group, has launched a new global research community called Unlock Surveys, with plans to add more than 200,000 high-quality, active survey members in 2024. More

Humankind Hires Two to Lead New Quant Team

Feb 26 2024

London-based Humankind Research, which specialises in research for positive social impact, is adding a team offering standalone quantitative projects, and has hired Laura Moore and Amy Watson to lead it as Head of Quant and Quant Research Director, respectively. More

$15m Investment for mTab

Feb 26 2024

Insights platform mTab has secured $15 million in growth credit financing, from Kayne Anderson Growth Capital, with which to accelerate its global expansion, add customers in new industries and continue enhancing its technology. More

New Service Offers Forecasting Power for Smaller Firms

Feb 26 2024

Estonian AI-driven firm AdoptoMedia has launched a 'one-stop-shop' marketing and revenue forecasting service under the CheckMedia brand, promising to democratize 'analytical power and forecasting abilities for marketing planning previously only available to the world's biggest corporations'. More

French Acquisition for Stagwell

Feb 26 2024

Marcoms group Stagwell has agreed to acquire What's Next Partners (WNP), a French digital brand and marketing consultancy whose offer includes consumer intelligence, CRM and data analytics as well as strategic planning, ad creative and digital content production. More

Steinberg Joins Glimpse in Business Development Role

Feb 23 2024

GenAI-based consumer emotion and sentiment specialist Glimpse has appointed former Cint and Dynata researcher Mike Steinberg as Vice President of Business Development. More

London Acquisition for Stagwell

Feb 23 2024

Marcoms group Stagwell has acquired London-based Sidekick, an agency collective with skills in experiential marketing, digital storytelling and branded content - and will combine it with its San Francisco-based global marketing and comms consultancy Allison. More

SheerID Launches Data Tools

Feb 23 2024

In Oregon, identity verification specialist SheerID has launched two new services: Marketing Hub, a curated marketplace of solutions to engage communities; and DataConnectors, which streams verified first-party consumer data into more than 400 martech solutions including CRM and CDP systems. More

Launch, Funds and CEO Hire for Belgium's iVisual

Feb 22 2024

In Antwerp, Belgium, design-tech company iVisual has launched AI-based branding and packaging intelligence technology which it says will 'transform the way companies develop branding and packaging'. The new firm has appointed Julie Dumoulin as its CEO. More

Flat Year in 'Challenging' Times for WPP

Feb 22 2024

WPP has reported preliminary results for the full year 2023, with revenue (less pass-through costs) of £11.86bn, up 0.9% on a like-for-like basis, and operating profit down more than 60% to £531m. More

Comscore Launches CCR Local Service

Feb 22 2024

Comscore has upgraded its Campaign Ratings (CCR) service to extend deduplicated audience measurement to the local market level, and says that for the first time CCR will integrate national and local linear TV, digital, streaming and social channels. More

Recollective Upgrades Qual Survey Platform

Feb 22 2024

In Canada, qual research tech firm Recollective has launched two new services, Recollective Connect and the Recollective Qualtrics Integration, helping research agencies and brands to engage their research participants 'seamlessly and efficiently'. More

Cross-Media Measurement 'First' for Innovid

Feb 22 2024

Cross-media ad delivery and measurement platform Innovid has announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns, allowing brands and agencies to 'understand, assess and compare' performance in detail and 'without bias' across all their media buys. More

AnalyticsIQ Adds NPIs to Improve Healthcare Targeting

Feb 22 2024

Atlanta, GA-based AnalyticsIQ has added to its range of healthcare solutions with the launch of an enriched National Provider Identifier (NPI) data offering, promising marketing and analytics teams deeper insights into healthcare providers (HCPs) as individuals, to improve targeting and engagement. More

Ipsos Returns to Strong Growth in Q4

Feb 21 2024

Ipsos has reported organic, constant currency revenue growth of 8.8% for the fourth quarter of 2023, and 3% for the full year, with operating profit stable at an all-time high of 13.1%. More

Former YouGov Sport Man Launches Sponsorship 'Lab'

Feb 21 2024

In Glasgow, Scotland, former RBS and YouGov Sport exec Bruce Cook has launched SponsorLab, a new sponsorship measurement tool for sponsors, agencies and rights holders. More

Strategy Leader Joins SightX

Feb 21 2024

Research tech company SightX has appointed former US marine Dr. Brad Smith as its first VP of Strategy, with a remit to lead advancements in user-centric innovation, enhance user experience and bolster the company's go-to-market capabilities. More

Behaviorally Hires to Boost US Bus Dev Team

Feb 21 2024

Transaction data specialist Behaviorally has expanded its business development team in New York with the appointment of Director Peter Cloutier, and in Chicago where Shane Schultz joins as a Manager. More

Forsta Adds Bus Dev Director

Feb 21 2024

CX and research tech group Forsta has appointed Jason Saylor, formerly of MAXimum Research, as Business Development Director. More

Accenture to Acquire Bulgarian Analytics Firm GemSeek

Feb 20 2024

Business services behemoth Accenture has agreed to acquire CX analytics provider GemSeek, for an undisclosed sum. More

Bill Before Congress Would Shut Down ACS

Feb 20 2024

In Congress, New Jersey Republican representative Jeff Van Drew has introduced legislation which would close down the annual American Community Survey (ACS), which replaced the old decennial census long form in 2005 and is described as 'essential to the development of representative samples'. More

CallRail Adds Self-Reported Attribution Tools

Feb 20 2024

Atlanta-based call tracking, marketing and lead intelligence platform CallRail has added AI-driven, self-reported attribution capabilities to its CallRail Labs innovation program, promising visibility into the impact on sales of branding, word of mouth, social media and other channels. More

Partnership for Realeyes and Veritonic

Feb 20 2024

New York-based audio analytics and research platform Veritonic has partnered with computer vision and attention AI company Realeyes to launch the Audio Attention Report, putting data behind the untapped potential of radio and podcast audio advertising. More

Promotion and Hires at OvationMR

Feb 19 2024

In the US, OvationMR has recently made three appointments: Alex Sutter has been promoted to VP of Qualitative Insights while Cara Christensen and Hiram Santiago join the company, both with the title of Director, Insights Solutions. More

Qualtrics Base for New Yahoo Insights Tool

Feb 19 2024

Yahoo has launched a rapid insights solution called PurpleLab, based on Qualtrics technology - initially in Australia and Southeast Asia. More

Similarweb Ends Year in Profit as Revenue Climbs 13%

Feb 19 2024

Tel Aviv-based digital market intelligence company Similarweb has announced 2023 revenue up 13% to $218.0m, with adjusted operating loss slashed from $63.8m to just $4.8m, including a profit in the fourth quarter. More

New Veritonic Tool Measures Smaller Audio Campaigns

Feb 19 2024

In New York, audio analytics and research platform Veritonic has launched Brand Lift Pulse, an addition to its established Brand Lift solution which it says brings its data to those running campaigns of any size. More

DV Launches 'Tiers' System for MFA Content

Feb 19 2024

Digital media measurement and analytics firm DoubleVerify (DV) has enhanced its solutions for measuring and protecting clients against 'Made For Advertising' (MFA) content online, promising them the ability to 'optimize media investments, by carefully balancing brand protection and campaign scale'. More

Liz Landy Leaves Ipsos

Feb 16 2024

Longtime Ipsos exec and current Global Head of Audience Measurement Liz Landy is to leave the company at the end of this month. Daniel Wong-Chi-Man will step up to Lead the Audience Measurement Service Line globally, while Ipsos iris leader James Oates will add responsibility for the business in the UK. More

Nielsen Promotes in the Pacific as Boyte Steps Down

Feb 16 2024

Nielsen has announced that its Pacific Broadcaster & Publisher Lead Tony Boyte will be stepping down in April, to be replaced by eighteen-year company veteran Scott Gillham. More

Dream Team Finds $14m for Attribution Firm Alembic

Feb 16 2024

In the US, enterprise marketing attribution platform Alembic has raised $14m in series A funding, which it will use to enhance its engineering capabilities, broaden its product range and accelerate client acquisition. Backers include Jeffrey Katzenberg and Joe Montana. More

Funds for Gaming Analyst and Testing Platform Helika

Feb 16 2024

Toronto, Canada-based gaming industry analytics and infrastructure provider Helika has completed an $8m Series A funding round, for use in accelerating the launch of its AI-powered Game Management products. More

Signal AI Buys Online Content Analyst Social 360

Feb 15 2024

Reputation and risk intelligence provider Signal AI has acquired Social 360, which monitors and analyses online comment influencing the reputation of clients around the globe. More

Ipsos Hires New UKI Chief People Officer

Feb 15 2024

Ipsos has appointed former Ofcom and Aviva exec Kerri-Ann O'Neill as Chief People Officer for UK and Ireland. More

PRS IN VIVO Promotes for Behavioral Science Lead

Feb 15 2024

Packaging, NPD and shopper specialist PRS IN VIVO has appointed Richard Bordenave as global Chief Behavioral Officer. More

Nexstar Hires Platform Marketing & Intelligence Head

Feb 15 2024

In the US, broadcasting and publishing network Nexstar Media Group has appointed Stacey Lynn Schulman as its first EVP, Platform Marketing and Intelligence. More

Kantar and Realeyes in Anti-Fraud Partnership

Feb 15 2024

Kantar has announced a partnership with computer vision and attention measurement specialist Realeyes, integrating the latter's Verify identity recognition software into the former's anti-fraud software QubedAI. More

Event Ticketing, Data and Insights Firm Fixr Hires CRO

Feb 15 2024

FIXR, which provides audience insights and actionable data for event organisers worldwide, has appointed former Eventbrite VP Joel Crouch as Chief Revenue Officer. More

Glassbox Launches 'Voice of the Silent' CX Tool

Feb 14 2024

Glassbox, which provides data and insights on the digital experience for web and mobile applications, has launched a new solution called 'Voice of the Silent' (VoS). The firm says traditional VoC programs capture feedback from an average of only 4% of customers. More

EssenceMediacom Launches Data and Analytics Function

Feb 14 2024

GroupM's new data / audience planning agency EssenceMediacom has formed a dedicated data, technology and analytics function to 'deliver business solutions to clients in the post-cookie era'. Poorani Adewole transfers in from Mindshare to lead the unit as Chief of Data, Technology and Analytics. More

A Dozen Appointments for Firefish

Feb 14 2024

UK-based agency Firefish Group has announced five promotions and seven new hires across the business. Fenella Twohig, Ciara Larkin, Rebekah Smith, Karen Chong, Chloe Lee, Jamie Robertson and Jonathan Dance all join the company. More

Funds for Workforce Analyst Sapience

Feb 14 2024

'Intelligent workforce insights' firm Sapience Analytics has received a 'large' amount of new growth funding for its platform, which informs managers about employee activity across their enterprise, promoting cost management and operational efficiency. More

TRP Partners for Cross-Media Consumption Insight Tools

Feb 13 2024

European consulting and digital services firm Sopra Steria has announced a partnership with media insights firm TRP Research to help broadcasters, advertisers and others understand the way television and VOD services are consumed across different devices and platforms by UK audiences. More

C-Suite Hires and Promotions for TalentNeuron

Feb 13 2024

Labor market analytics specialist TalentNeuron has revamped its leadership structure to handle 'accelerated growth and innovation'. Gabriel Pauliuc joins as CTO and Elin Thomasian as SVP of Strategy and Consulting, while recently appointed David Wilkins adds the role of Chief Product and Marketing Officer. More

Change of Season for succeet Show

Feb 13 2024

succeet, one of the world's largest MR trade shows and the biggest in the DACH region, is to move from its traditional October slot to February, with 'succeet24/25' due to finish a year from today. The organisers say the move is in response to requests from long-standing exhibitors and associations. More

Savanta Adds CX Framework

Feb 13 2024

London-based insights consultancy Savanta has launched a new customer experience framework which it says will help companies more accurately drive revenue growth. More

Dedicated Privacy Officer for Publisher Gannett

Feb 13 2024

Publisher Gannett / USA TODAY Network has appointed a dedicated Chief Data Privacy Officer, Marci Moss, with a remit to safeguard the information entrusted to its publications by clients, partners, users and employees. More

Canada's Rhetorik Buys British Firm 1 Stop Data

Feb 12 2024

Canada-based B2B data services company Rhetorik has announced the acquisition of 1 Stop Data Ltd, another B2B data business based in Wokingham, UK. More

BVA BDRC Wins UK's TV Audience 'Landscape Study'

Feb 12 2024

In the UK, audience measurement body Barb has awarded the contract for a new piece of research, the CFlight Landscape Study, to insights consultancy BVA BDRC. The work will help barb to estimate TV audience size and profile for various platforms and to understand the dynamics of household VOD consumption. More

PureSpectrum Appointment Targets EMEA Growth

Feb 12 2024

Online sample marketplace and research tech company PureSpectrum has appointed former Ipsos, Nebu and Bilendi exec Ian Roberts as Business Development Director for EMEA, based in London. More

Launch and Funds for Motif Analytics

Feb 12 2024

San Francisco-based start-up Motif Analytics has emerged from private beta to offer general availability for its analytics tool - and has secured $5.7m in seed funding. More

Fifty Plus Hires for Insight-based Ad Tech Firm LoopMe

Feb 12 2024

AI-based ad optimisation and measurement firm LoopMe has announced the recruitment of more than fifty new employees, growing its workforce by some 20%. This includes the appointments of Slava Taraskin as VP Business Development, and Adam Parker as VP of Corporate Development & Strategy More

ZoomInfo Launches AI-Powered 'Copilot'

Feb 12 2024

US-based B2B data and software firm ZoomInfo has launched Copilot, an AI-powered solution promising to bring its data together with a client company's first party CRM data and provide insights for use by salespeople. More

Global Roll-Out for YouTube Measurement in Nielsen ONE

Feb 9 2024

Nielsen is expanding its Connected TV (CTV) measurement of YouTube ads into eleven additional global markets, including Germany, India, Japan and the UK. More

Upgrade for Retail Analytics Firm Intelligence Node

Feb 9 2024

In San Francisco, retail analytics solutions provider Intelligence Node is expanding its offer for retailer clients and third-party sellers, promising an enhanced online shopping experience with more information to support product selections and purchase decisions. More

Six Appointments for Fast-Growing UK Firm Potentia

Feb 9 2024

In London, year-old digital MR agency Potentia Insight has announced six new hires across its project management, information security and analytics divisions: Abubaker Omer, Steve Burton, Bill McDivitt, Vanessa Jackson, James Edwards and Shaun May. More

New CMO, Chair and Board Members for Rival and Reach3

Feb 8 2024

Canada-based sister firms Rival Technologies and Reach3 Insights have appointed Kristine Steuart as Chairperson and two new members for the Board, Ipsos veteran Gary Bennewies and serial entrepreneur Brian Craig. Meanwhile Paula Catoira, who in a previous employment was Steuart's Chief of Staff, is promoted to CMO. More

Singapore Hire for PureSpectrum

Feb 8 2024

PureSpectrum has appointed former Qualtrics and Dynata employee Mani Padmanabhan as Senior Client Director for Asia, based in Singapore. More

Audience Partnership for GWI and Dynata

Feb 8 2024

Consumer research platform GWI has partnered with Dynata to launch a solution called GWI Audience Activation, offering end-to-end marketing including segmentation, profiling, planning and activation, for pre-built or bespoke segments using the firms' global audience data. More

Torfac Hires Director of Client Development

Feb 8 2024

Canada-based analytics and MR solutions provider Torfac has appointed Srinivas K M as Director of Client Development, based in Bangalore, India. More

Medallia Unveils Personalisation and Agile MR Tools

Feb 7 2024

Customer and employee experience firm Medallia has announced four AI-based innovations - Ask Athena, Intelligent Summaries, Smart Response and Themes - geared to personalising customer and employee experience; and has launched a fully self-service MR tool, Medallia Agile Research. More

Change of CEO for Data Axle

Feb 7 2024

In Dallas, Texas, data-driven marketing and business intelligence solutions firm Data Axle - formerly Infogroup - has hired Andrew Frawley as its new CEO. He replaces Mike Iaccarino, who will remain as Chairman but dedicate himself to running a European-based direct marketing business. More

Circana Launches 'Engage' Retailer Data Solution

Feb 7 2024

Consumer behavioral data firm Circana has launched Liquid Data Engage, which allows retailers to manage market performance, category management, loyalty, supply chain, and retail media data assets in one solution, and identify opportunities for growth. More

On Device Hires to Boost Brand Lift Portfolio

Feb 7 2024

London-based brand measurement company On Device Research has appointed Gulshan Mahay in the new role of Account Director, in its commercial team in the UK. More

Funds for Business Metrics Firm dataroomHQ

Feb 7 2024

New York-based dataroomHQ, whose platform brings SaaS clients' operational metrics together for business analysis and forecasting, customer targeting and financial planning, has announced a $3.5m funding round. Funds will be used to bring the platform to market after two and a half years in development. More

Comscore Partners for Political Ad Targeting Offer

Feb 6 2024

With election year well underway, Comscore has announced an integration with political data provider TargetSmart, giving the latter's clients access to the former's granular media planning and evaluation data. More

Pre-Seed Funds for eCommerce Data Platform Octup

Feb 6 2024

Tel Aviv-based Octup, which provides an operational AI-driven ecommerce insights platform, has raised $4m in a Pre-Seed funding round, with which to roll out its end-to-end discovery platform for ecommerce, add talent and expand to new markets. More

Fast-Changing Tobii Reports Decline, Sets New Targets

Feb 5 2024

Sweden-based eye tracking and attention computing specialist Tobii has announced revenue of SEK 758m ($US 71.5m) for the full year 2023 - a decline in organic terms of 6%. The company has also completed its acquisition of vehicle interior sensing firm AutoSense, and announced new financial targets. More

Funds for Real Estate Market Intell Firm Audience Town

Feb 5 2024

Real estate consumer intelligence platform Audience Town has secured an unspecified amount of additional funding with which to continue expansion and development of its analytics platform. More

Semcasting Launches Voter Measurement Tool

Feb 5 2024

In the US, cookieless targeting and digital identity solutions firm Semcasting has launched RTVM, a tool offering political campaigns 'complete transparency' across platforms into which voters they have and have not 'reached' with which messages. More

IAS Debuts Facebook and Instagram Brand Safety Tool

Feb 5 2024

Media measurement and optimisation platform Integral Ad Science (IAS) has rolled out an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product, across Facebook and Instagram Feed and Reels. More

Consulting and CX Business Emtec becomes Bridgenext

Feb 5 2024

Digital consulting, marketing and tech business Emtec is unifying its businesses and rebranding as Bridgenext. Its services include data, analytics and AI, as well as the creation and measurement of digital experiences. More

Circana Restructures Commercial Organisation

Feb 2 2024

Consumer data giant Circana has announced changes to its commercial organisation including the appointment of former CPG sector President Jeremy Allen as Chief Commercial Officer. Tim Bush, currently President, General Merchandise, will retire by the end of the year after two decades at Circana and NPD. More

Nielsen Expands OOH Panel to Give '100% Coverage'

Feb 2 2024

In New York, Nielsen has announced it will expand coverage of its National TV out-of-home (OOH) panel this year, in order to 'fully represent all US TV households'. More

Databricks Buys NLP Query Specialist Einblick

Feb 2 2024

US-based big data and AI solutions firm Databricks has acquired natural language-based data collaboration platform Einblick More

Senior Marketing and Product Hires for Dynata

Feb 2 2024

First-party data provider Dynata has recently appointed long-time Toluna marketing leader Janice Caston as EVP of Marketing, and Rebecca Bello as VP Product. More

Nielsen Files Patent Lawsuit against VideoAmp

Feb 2 2024

Nielsen is suing rival TV audience measurement firm VideoAmp for alleged infringement of two recently-issued patents concerned with the correction of viewing data skewed by 'phantom' or 'zombie' viewing. More

Sodexo Seeking Analytics and CX Start-Ups

Feb 2 2024

Food, facilities and hospitality services provider Sodexo has announced the global launch of an Accelerator Programme with categories for entrepreneurs in data analytics and customer experience. More

Creativ Strategies Brings in AI Skills for New Division

Feb 1 2024

In California, full service marketing and PR firm Creativ Strategies has launched a new division called Creativ Insights, bringing together the marketing consultancy expertise of the parent firm with the skills and tech of data science firm talkAItive, whose founders Vibhu Bhan and Joe Lai join to lead the new unit. More

Merger for Experience Consultancy Bounteous

Feb 1 2024

In the US, innovation and experience consultancy Bounteous is to merge with digital engineering, data and AI services provider Accolite Digital, creating a new end-to-end digital transformation services consultancy with a focus on 'co-innovation'. More

New Research Hub BioBrain Launches

Feb 1 2024

Former Ugam Solutions and Discuss exec Vinay Raj Rao has launched BioBrain, a platform which claims to 'seamlessly connect the entire research ecosystem' for improved efficiency and deeper insights. More

Comscore Promotes LatAm Leader to EVP International

Feb 1 2024

Comscore has promoted Alejandro Fosk, previously SVP for Latin America, to EVP International, overseeing its EMEA, APAC and LATAM regions. More

Senior Hires and Promotions for OpinionRoute

Feb 1 2024

MR operations company OpinionRoute has announced three senior appointments: Kayla Cousineau has been promoted to COO, Mary Herzak hired as SVP, Growth, and Richard Ratcliff promoted to the new role of Chief Trust Officer. More

PatientPoint Gets MRC Accreditation First

Feb 1 2024

In the US, the Media Rating Council (MRC) has awarded accreditation for the first time to a service offering Point of Care (POC) advertising measurement. The award to PatientPoint refers specifically to metrics in its Digital Campaign Report, for its legacy network footprint. More

Former Deutsche Bank CEO Invests in Zeotap

Feb 1 2024

Berlin, Germany-based enterprise customer data solutions provider Zeotap has appointed former Deutsche Bank Group CEO Western Europe Frank Krings as a Strategic Advisor, supporting its growth in the EU banking, insurance and asset management industry. Krings has also invested in the company. More

Board and Other Appointments for ESA and Perspective

Jan 31 2024

Within the BVA-BDRC group, data collection and analysis firm Perspective Research Services has promoted Jade On to Commercial Director, and Henri Dubier to Client Services Director; while mystery shopping and auditing company ESA Retail has added Ops Director Chris Kennedy to its Board. More

Zappi Hires and Promotes for Senior Team

Jan 31 2024

Agile and automated market research platform Zappi has appointed Nataly Kelly as Chief Marketing Officer and promoted Babita Earle from EVP of Global Enterprise Partnerships to International MD. The firm also recently hired Melissa Clucas as CFO. More

Comscore Gets Patent for Real-Time Livestream Tech

Jan 31 2024

Comscore's audience and content targeting solutions division Proximic has been awarded a patent for its livestream contextual intelligence technology, which it says will help publishers monetize their livestream video inventory and increase advertiser confidence in buying it. More

Human8 Promotes to Optimise Talent and Portfolio

Jan 31 2024

Human8 has promoted Amy Perifanos, previously VP of Commercial Solutions North America, to global Chief Portfolio Officer, with a seat on the Global Leadership Team. More

COO and VP Product for Testing Platform Highlight

Jan 30 2024

Automated in-home product testing platform Highlight has announced changes to its leadership team, with the appointments of Priyanka Carr as COO and President, and Deirdre Norris as VP of Product. More

TAPE Brand Goes as Mediametrie Merges Units

Jan 30 2024

French audience metrics company Médiamétrie has announced that its UK subsidiary TAPE Consultancy will be rebranded to operate as part of Glance, its international division. More

C-Suite Appointments for Harte Hanks

Jan 30 2024

In the US. customer experience company Harte Hanks has made permanent the previously Interim CFO role of David Garrison, and appointed David Fisher as Chief Transformation Officer. More

Pureprofile Reports on Strong Half Year

Jan 30 2024

Australia-based insights and data business Pureprofile has announced revenue up 8% to $AUD 24m for the half year ended 31st December, and EBITDA of $AUD 2.4m, up 6% or 21% on a like-for-like basis. More

Raft of Promotions for Walnut

Jan 30 2024

UK-based 'human understanding' agency Walnut Unlimited has announced eleven recent promotions, including that of Becky McGee to Research Director and Yaasir Aslam, Alex Baines, Rachel Ellis and Adam Gilbert to AD roles. More

Australian Ad Agency Kaimera Appoints Data Chief

Jan 30 2024

Australian independent media agency Kaimera has appointed former GroupM exec Brett Camilleri as its first Chief Data Officer. More

ISBA's Origin On Track as Six More Advertisers Join

Jan 29 2024

Origin, a cross-media measurement initiative led by the UK's advertising trade group ISBA has added six more advertiser stakeholders, and says its platform is now 'up and running'. More

Toluna Adds CPG Exec to Board

Jan 29 2024

Toluna has appointed Lucie Claire Vincent Ortiz to its Board of Directors. As a senior operating executive in multinational consumer product companies, including Colgate-Palmolive Co. and Philip Morris International, she will advise the Board with a particular focus on the needs of this sector. More

Senior Hires for ThinkAnalytics

Jan 29 2024

In the US, personalized content and viewer insights provider ThinkAnalytics has appointed former Comscore exec Andrew Read as VP Sales, EMEA; and Roger Sherwood, formerly of AWS, as SVP Professional Services for the Americas. More

InfoSum in Data Matching Partnership

Jan 29 2024

In New York, data collaboration platform InfoSum has inked a deal with DIRECTV Advertising, to create a first party data-matching solution for advertisers. More

Funds for Analytics Automation Firm TextQL

Jan 29 2024

In San Francisco, generative AI-powered data discovery and analytics tools firm TextQL has raised $4.1m in pre-seed and seed funding, with which to expand its team working on data engineering and language model training. More

Data Quality Platform Anomalo Secures $33m

Jan 29 2024

Palo Alto, CA-based data quality platform Anomalo has raised $33m in a funding round, earmarked for further development of its platform and for recruiting in both engineering and go-to-market functions. More

datafuelX Adds MRI-Simmons Demographics to TV Data

Jan 26 2024

Cross-platform viewing analytics company datafuelX has partnered with US consumer insights veteran MRI-Simmons, to enhance the former's device-level TV viewing data sets with the latter's demographic attributes. More

WPP Merges Hill & Knowlton with BCW

Jan 26 2024

In an apparent volte face after refreshing and reinforcing the brand of its communications agency Hill & Knowlton as recently as November, WPP has announced the company will be merged with the group's other major PR firm BCW, with the combined entity renamed Burson. More

Funds for Social Media Video Analyst Viral Moment

Jan 26 2024

Menlo park, California-based social media video insights and analytics provider ViralMoment has secured $2.5m in a seed round of investment, with which to widen the scope of its video-reading AI. More

MNTN Partnership Doubles Down on CTV Analytics

Jan 26 2024

In the US, Connected TV ad management and measurement solution MNTN has announced a full integration with marketing analytics platform Rockerbox, promising clients enhanced cross-device measurement and accurate attribution of MNTN's proprietary Verified Visits and business outcomes. More

Funds for Key Data Extraction Specialist Heex

Jan 26 2024

Paris-based Heex Technologies has raised EUR 6 million in a second round of funding, to continue development of its Smart Data platform, including expansion of its technical team, sales team and product offering. More

Nebu and Survox Names Go as Enghouse Launches New Unit

Jan 25 2024

Software business Enghouse Systems has combined features from its Nebu and Survox products and rebranded them as Enghouse Insights. More

Former Ipsos NA CEO Larini Joins MINT

Jan 25 2024

Former Ipsos and Gartner senior exec Lorenzo Larini has joined Advertising Resource Management (ARM) software firm MINT, headquartered in Milan, as Global CEO. He replaces founder Andrea Pezzi, who moves to a new role as Chairman. More

New Head of Product for B2B Data Firm Rhetorik

Jan 25 2024

B2B data services company Rhetorik Ltd has appointed former Equifax and Dun & Bradstreet exec Jim Longo as its new Head of Product. More

Funds for Personal Data Marketplace Masa

Jan 24 2024

US-based decentralized data marketplace Masa Network has secured $5.4m in Seed funding, to pursue its goal of 'a fair data economy where you own and profit from your personal data'. More

Behaviorally Unveils Packaging Insight Platform GLADYS

Jan 24 2024

Purchase transaction insight provider Behaviorally has announced the launch of GLADYS, a platform collating and analysing data extracted from the moment of purchase to give clients real-time insights to launch effective packaging designs. More

DAIVID Promotes for Chief Growth Officer Role

Jan 24 2024

London-based ad measurement and impact optimisation firm DAIVID has promoted its EMEA MD Barney Worfolk-Smith to the role of Chief Growth Officer. More

Merkle Launches Dedicated UK&I Salesforce Practice

Jan 24 2024

In London, data-driven CXM company Merkle has launched a dedicated UK and Ireland Salesforce practice, promising clients the tools to optimise their use of data to enhance the customer experience. More

Multi-Year Measurement Deal for Comscore and Nexstar

Jan 24 2024

Comscore has announced a comprehensive multi-year agreement with Nexstar Media Group, for cross-platform audience measurement including metrics for Nexstar's local TV, broadcast, network and digital businesses. More

OvationMR Buys AI-Driven Platform Qualibee

Jan 23 2024

US-based insights agency OvationMR has agreed to acquire AI-driven qual platform Qualibee, for an undisclosed sum More

Launch of Pulsar SEARCH Instant News Discovery Tool

Jan 23 2024

Audience intelligence platform Pulsar has launched a product called SEARCH, promising instant, search engine-style discovery of news coverage on any topic, across media types and languages. More

C-Suite Hire and Promotion for DoubleVerify

Jan 23 2024

Digital media measurement company DoubleVerify (DV) has promoted Jack Smith to Chief Innovation Officer, and brought in Alex Valle to fill Smith's previous role as Chief Product Officer. More

Senior DACH Promotions for ISC-CX

Jan 23 2024

Swiss-German-based Customer Experience Management consultancy ISC-CX has promoted Adino Baumann to serve as its authorized representative in Germany, and Sandra Nippraschk to the role of Country Operations Manager for DACH. More

Cynozure Hires Data Literacy and Culture Lead

Jan 23 2024

Data and analytics strategy consultancy Cynozure has appointed Louise Hutchins to head up the development of its literacy and culture change services, for clients wanting to make the most of data and of AI. More

High Profile Appointments for MRII Board

Jan 23 2024

Fresh from appointing a new Board President last week, West Dover, VT-based nonprofit insight industry education and training institute MRII has announced the appointment of four Board members: Tatyana Bacon, Katie Gross, Finn Raben and Stan Sthanunathan. More

C+R Research Promotes for CEO and President Roles

Jan 22 2024

Chicago-based full service custom qual and quant firm C+R Research has appointed Erin Barber as President and Chief Client Officer, and Paul Metz as CEO. Former President and CEO Robbin Jaklin has retired after 36 years at the company. More

S4 Revenue Down in 'Difficult Year'

Jan 22 2024

Sir Martin Sorrell's digital marketing group S4 Capital has issued a trading update following a 'difficult year' in which revenue declined around 4%, and says it does not expect any improvement in macro-economic conditions this year. More

Funds for British Employee Experience Platform Huler

Jan 22 2024

Stoke on Trent, UK-based employee experience tech firm Huler has raised £1.5m in funding, to support further development of its 'HulerHub' employee experience platform and add ten new staff. David Kelly joins the firm as part of the deal, as Chief Revenue Officer. More

Partnership, Integration for Horizon and Bolt Insights

Jan 22 2024

Mainz, Germany-based consumer insights and research tech firm Horizon has partnered with London's Bolt Insight, promising to provide clients with 'dynamic, conversational and behavior-driven consumer data in the pre-market phase'. More

Razorfish Promotes for C-Suite Analytics Role

Jan 19 2024

Veteran digital marketing firm Razorfish, a subsidiary of Publicis, has promoted Sisi Zhang to serve as its Chief Data and Analytics Officer, and hired Matt Lefever as COO. More

New Chief Scientist for Ad Tech Firm Simulmedia

Jan 19 2024

Data-driven TV advertising solutions firm Simulmedia, headquartered in New York, has appointed Ken Rona as its new Chief Scientist. More

Funds for Privacy-Safe Web Tracker Safary

Jan 19 2024

In San Francisco, marketing attribution platform Safary has secured $2.4m in a seed round of funding, to help it develop its 'web3 alternative to Google Analytics' and build its team. More

Upgrade for Research Platform iMotions

Jan 19 2024

Denmark-based behaviour analytics software firm iMotions has launched version 10 of its platform, promising 'deeper research possibilities with enhancements for setting up, building and managing studies and study design'. More

Nextiva Acquisition Aims to 'Democratize CX Tech'

Jan 19 2024

Unified CX platform provider Nextiva has announced the acquisition of contact center software firm Thrio, promising to bring sophisticated CX technology to all sizes of business. Terms of the deal were not disclosed. More

YouGov Promotes for Key CCO Role in New Structure

Jan 18 2024

MR and analytics group YouGov has promoted Tom Fisher to Chief Commercial Officer (CCO), aiming to deepen its relationships with blue-chip clients. More

Nielsen Hires Global Comms Chief

Jan 18 2024

Media measurement and ad currency giant Nielsen has appointed former Buzzfeed exec Carole Robinson as Chief Communications Officer. More

Mavrck Brand Dropped by Merged Social Media Firms

Jan 18 2024

Nearly two years after US-based Mavrck bought fellow social media marketing company Later, the two companies have united under the acquired firm's brand name. More

LiveRamp Buys Clean Room Specialist Habu

Jan 18 2024

Data sharing and activation platform LiveRamp has agreed to acquire clean room software provider Habu, for cash and stock totalling around $200m. LiveRamp says the deal will 'unlock powerful measurement and analytics use cases' as well as more generally enhancing its collaboration offer. More

Borderless Access Hires NA Bus Dev Leader

Jan 18 2024

Agile research tech and hyper-niche panels firm Borderless Access has appointed Robert Pierson as Head of Business Development for the US and Canada. More

NIQ Partners for Post-Cookie Targeting Offer

Jan 18 2024

Consumer intelligence specialist NIQ has announced a deal with TruAudience, the marketing solutions division of global information and insights company TransUnion, combining FMCG purchase data with identity graph software to offer robust audience modelling. More

Senior APAC Appointments for Dynata

Jan 18 2024

Dynata has appointed three senior directors: Derek Brown as VP Australia and New Zealand, based in Sydney; Michael Fegan as VP North Asia, based in Hong Kong; and Russell Carter as Country Manager in Singapore. More

The Numbers Lab Becomes Firefish Data

Jan 18 2024

London-based Firefish Group has rebranded its quant and data analytics business the numbers lab as 'Firefish Data', reflecting its evolution into an agency delivering 'fully connected, integrated and agile human insights consulting, driven by AI, connected data and new technologies'. More

Radius Global Buys London's Strive Insight

Jan 17 2024

New York-based Radius Global Market Research has acquired London's Strive Insight Limited, for an undisclosed sum. More

NIQ Partners with Databricks for Retail Solutions

Jan 17 2024

Consumer intelligence provider NIQ has joined forces with Databricks to develop a Supply Chain Solution for retail clients, combining the latter's Data Intelligence Platform with the former's Connect / Discover platform to promise more accurate demand forecasting and better personalization. More

Change at the Top for Emplifi

Jan 17 2024

New York-based customer engagement and CXM platform Emplifi, which grew out of the merger of Astute and Socialbakers, has appointed Ohad Hecht as its new CEO. More

New President for Training Institute MRII

Jan 17 2024

Nonprofit insight industry education and training institute MRII has appointed a new Board President, Jonathan Lepisto of U.S. Bank, who has been a Board member since 2017. More

Food and Beverage Specialist FIS Buys Cambridge MR

Jan 16 2024

UK-based food and beverage insights specialist FIS Group has announced the acquisition of Cambridge Market Research, including its Foodfax grocery product assessment database. More

Toluna Promotes for CMO Role

Jan 16 2024

Insights tech and panel provider Toluna has promoted Scott Axcell, formerly Head of Marketing for North America, to Chief Marketing Officer. He also joins the executive leadership team. More

Korean Partner for Holden's Asian Alliance

Jan 16 2024

Shanghai-based fieldwork and research services provider Holden Healthcare has welcomed a partner in Korea to its Asia Physician Panel Alliance (APPA). Seoul agency Nownfuture joins existing partners Seed Planning in Japan and The Owl Consulting Company in Taiwan. More

Promotions Across Five Offices for Verve

Jan 16 2024

Insight and communities firm Verve has announced eighteen promotions across its locations in London, Manchester, Sydney, Iasi (Romania) and Johannesburg, including the appointment of Kim Howard as Semiotics Research Director. More

DiffusionData Hires CFO

Jan 16 2024

In California, real-time data streaming and messaging solutions firm DiffusionData has appointed Andy Peet as CFO. More

Boxclever Promotes for Senior IT and Activation Roles

Jan 16 2024

Leeds-based full-service agency Boxclever has promoted Andy Haylett to Director, IT and Alice Langthorne to Activation Manager. More

New FlexMR Product Rounds Out Analysis Suite

Jan 16 2024

UK-based FlexMR has launched an integrated generative AI-based text analysis tool called TextMR, within its InsightHub research platform. More

Ipsos Buys Analytics Firm Jarmany

Jan 15 2024

Ipsos has acquired analytics and data visualization company Jarmany, which is based in Kingston-upon-Thames, UK. More

Pureprofile Expands and Hires in Germany and Portugal

Jan 15 2024

Australia-based data and insights company Pureprofile is opening new offices in Germany and Portugal, its twelfth and thirteenth worldwide; and has appointed Thorsten Hardtke as Business Development Manager for DACH and Ricardo Cordova for Portugal and Spain. More

Acxiom CEO Steps Down for NfP Role

Jan 15 2024

Marcoms group Interpublic has announced that Chad Engelgau, CEO of its data and marketing services company Acxiom, will leave at the end of this month, after a total of seventeen years with the company, to pursue an opportunity in the non-profit sector. A search for his successor is underway. More

Salesforce Unveils Insight and Personalization Tools

Jan 15 2024

CRM software giant Salesforce has announced a series of new data and AI-powered tools designed to enhance shopper experience by giving merchandisers and marketers a real-time understanding of customer behavior and preferences. The solutions are based on the firm's Einstein 1 Platform. More

Typeface Offers GenAI Integration with Microsoft

Jan 15 2024

In San Francisco, AI-based personalized content creation specialist Typeface has announced an integration with Microsoft's Dynamics 365 Customer Insights platform, which it says will reduce the complexities of end-to-end campaign management and enhance ROI. More

VoC Specialist First Insight Buys Digital Marketing Firm

Jan 12 2024

In the USA, retail Voice of the Customer solutions provider First Insight, Inc. has acquired SnapRetail, a digital marketing platform helping retailers and brands to boost in-store traffic and online sales - for an undisclosed sum. Both companies are based in Pittsburg. More

GroupM Adds Google Behavioral Data to Choreograph

Jan 12 2024

GroupM, WPP's media investment group, has announced it will integrate behavioral data into its Choreograph insights platform via Google's Audience Insights API. More

Bilendi & respondi's BARI Gets Moderator Skills

Jan 12 2024

European data collection and research tech firm Bilendi & respondi has enhanced its Discuss multi-channel research platform, adding moderation skills for its AI research assistant 'BARI'. More

PSB Hires Advanced Analytics Leader

Jan 12 2024

In Washington, DC, WPP-owned research and analytics consultancy PSB Insights has appointed former Phoenix Marketing International VP Dr. Qi Jiang as Vice President of Advanced Analytics. More

Key Appointments for Expanding Appinio

Jan 11 2024

Hamburg, Germany-based market research platform Appinio has announced two appointments geared towards rapid expansion: Samer Ragheb as Director of Marketing and Viktoriya Vasileva as Director of People & Culture. More

Funds for British ID-less Targeting Firm NumberEight

Jan 11 2024

British-based behavioural intelligence platform NumberEight, which provides privacy-focused solutions for advertising, has secured $2.7m in Pre-Series A funding. The money will be used to drive commercial growth, enhance product development and expand in the US. More

DISQO Promotes for Chief Customer Officer Role

Jan 11 2024

Insights and CX platform DISQO has promoted David Karp from VP of Customer Success to Chief Customer Officer. More

Trace3 Buys to Boost Data and Analytics Business

Jan 11 2024

Irvine, CA-based tech services firm Trace3 has acquired Midwest consulting and analytics company Tail Wind Informatics, based in Minnetonka, MN, for an undisclosed sum. More

Pharma Market Modeller J+D Forecasting Acquired

Jan 10 2024

Life sciences data, insight and intelligence specialist Evaluate has acquired London-based J+D Forecasting, which helps pharmaceutical clients accurately forecast market size, growth in key indications and demand for new technologies. More

WPP 'Discussing Sale of Kantar Minority Stake'

Jan 10 2024

WPP is examining a possible sale of its remaining stake in Kantar, according to sources quoted by Bloomberg. More

Simulmedia Names CEO as Founder Takes Development Role

Jan 10 2024

Video campaign delivery and analysis firm Simulmedia has reinforced its top management with a new structure. Founder and CEO Dave Morgan moves to the role of Executive Chairman, while COO Jon Werther becomes CEO, with greater oversight of operations and day-to-day direction. More

InfoSum Promises Secure Data Outside the Clean Room

Jan 10 2024

Data collaboration platform InfoSum has launched a new solution called Private Path, aiming to help client organizations securely maximize the value of first-party data outside the clean room environment. More

Thomis Joins Vital Findings in Senior Strategy Role

Jan 10 2024

Insight agency Vital Findings has appointed Iwan Thomis, formerly a Partner at Material+, as Chief Strategy Officer. More

Marlabs Buy Boosts Analytics Expertise

Jan 10 2024

Piscataway, NJ digital solutions company Marlabs has acquired Indianapolis-based Onebridge, accelerating its growth in AI and data analytics space. More

Kantar's Ryan Joins Data Platform SCUBA as CPO

Jan 10 2024

Former Kantar Chief Data Officer Marc Ryan has joined New York-based SCUBA Analytics in the role of Chief Product Officer. More

Change at the Top for Alida

Jan 9 2024

Community-centered CX and insights firm Alida has a new CEO: Efrem Ainsley is promoted from COO to succeed Ross Wainwright, who recently stepped down from the role. More

YouGov Buys Chicago's KnowledgeHound

Jan 9 2024

YouGov has paid an undisclosed sum for US-based survey data management solution KnowledgeHound. More

New Marketplace Offers Prosper Data in Smaller Chunks

Jan 9 2024

In Worthington, Ohio, consumer data and insights provider Prosper Insights & Analytics has announced a partnership with business data monetization platform DataPostie, which will make smaller bundles of Prosper's data available on demand via a Consumer Insights Marketplace. More

Twilio CEO Steps Down, New CEO and Chair Appointed

Jan 9 2024

Customer engagement platform Twilio has appointed a new Chief Executive. Co-founder Jeff Lawson is stepping down from the role and from the Board, and Khozema Shipchandler, formerly President of the Twilio Communications division, succeeds him in both capacities. More

Senior Client Dev Hire for Canada's Torfac

Jan 9 2024

Canada-based analytics and MR solutions provider Torfac has appointed Eric Harring as Senior Director of Client Development, US, based in Texas. More

Former TVSquared Leader Kinsella Joins Extreme Reach

Jan 9 2024

Marketing decision-making platform Extreme Reach has appointed former TVSquared President Jo Kinsella as Global President of its storytelling platform SourceXR - simultaneously rebranding to 'XR'. More

Partnership for HyphaMetrics and SambaTV

Jan 8 2024

Audience data and omniscreen measurement tech firm SambaTV has announced a partnership with independent cross-media dataset HyphaMetrics, combining data from the former's opted-in devices and the latter's panel. More

Delineate Promotes for COO Role and Hires New CTO

Jan 8 2024

Real-time brand tracking and campaign evaluation firm Delineate has appointed former Publicis Sapient exec James Betteley ('JB') as its new Chief Technology Officer. Former CTO James Stewart transitions to a newly created Chief Operating Officer role. More

Veridata Hires Chief Revenue Officer

Jan 8 2024

Texas-based data collection firm Veridata Insights has appointed former Dynata exec Justin Wilbur as Chief Revenue Officer (CRO), and says it added fifteen to its headcount in 2023. More

Change at the Top for Stagwell's Allison

Jan 8 2024

San Francisco-based Stagwell subsidiary Allison has announced that Global CEO Scott Allison will step down from the role to focus on company expansion through acquisitions. Co-founder and Global COO Jonathan Heit steps up to replace him, as part of a wider senior shuffle. More

Kantar Looking to Sell Media Division?

Jan 5 2024

Kantar Media may be up for sale in 2024 for 'as much as £1bn', according to reports on Sky News. More

Senior Changes and Job Cuts at VideoAmp

Jan 5 2024

Founder Ross McCray is stepping down as CEO of VideoAmp, with former Discovery and Fox exec Peter Liguori joining as Executive Chairman and ex-Nielsen man Peter Bradbury as Chief Commercial and Growth Officer. The company will also cut almost 20% of its staff, according to reports. More

First Insight Launches Retail VoC App

Jan 5 2024

In Pittsburg, USA, retail sector VoC specialist First Insight, Inc. has launched an app called My INSIGHT, promising merchants, designers and planners better understanding of their consumers for purposes including assortment building and rationalization. More

ISG Appoints Hall to Lead New AI Advisory Offer

Jan 5 2024

US-based research and advisory firm Information Services Group (ISG) has launched a suite of advisory services to help clients with the adoption of AI at scale; and has appointed company President Steve Hall as its first Chief AI Officer. More

New Directors for Insight Association

Jan 5 2024

US professional body the Insights Association has announced four new members for its Board of Directors: Kai Fuentes of Ebony Marketing Systems; Katie Gross from Suzy; Microsoft's Barry Jennings; and Jim Lane of Directions, Inc. More

New Partners Tap Experian's Identity Graph

Jan 5 2024

Consumer data giant Experian has announced new partnerships with media marketplace Sonobi and first party commerce data firm Attain. More

Belgian Buy for OOH Specialist Billups

Jan 4 2024

New York-based Out-of-Home (OOH) ad services agency Billups, which offers a patented media analytics and measurement platform, is acquiring Brussels-based independent OOH agency Outsight. More

Mediametrie to Track Cross-Screen and OOH Viewing

Jan 4 2024

French TV measurement company Médiamétrie has expanded its services to measure viewing across four screens as well as Out-of-Home, as of this month. More

Buzzback Launches On-Demand Qual Platform

Jan 4 2024

New York-based consumer insights firm Buzzback has launched a new qualitative research platform called Studio, aiming to make custom qual a 'dynamic, agile and easy experience' without sacrificing quality. More

IAS Rolls Out 'Quality Attention' Measure

Jan 4 2024

In London, media measurement and optimisation platform Integral Ad Science (IAS) has rolled out Quality Attention, a new product combining media quality, eye tracking and machine learning. The firm says the resulting transparent metrics will help advertisers increase ROI and boost conversions. More

Snap Partners with Samba TV

Jan 4 2024

Omniscreen audience measurement tech firm Samba TV has entered a strategic partnership with Snapchat parent Snap Inc., providing ad impact data for the entertainment vertical. More

Funds for AI Search and Research Tool Perplexity

Jan 4 2024

San Francisco-based conversational search firm Perplexity has raised $73.6m in a Series B round of funding, valuing it at around $520m. money will be used to expand operations and business reach. More

Echo MR Rebrands as 10K Humans

Jan 3 2024

US-based insights firm Echo MR has rebranded as '10K Humans', a name it says reflects 'the incredible community of individuals who make us who we are', rather than simply products and services. A number of new solutions have also been added to the portfolio. More

Power Digital Buys 'Growth Experimentation' Firm

Jan 3 2024

In the US, growth marketing firm Power Digital has announced the acquisition of Endrock Growth and Analytics, which has offices in the US and in South America and focuses on Conversion Rate Optimization (CRO), data analytics and science-based 'growth experimentation'. More

Accenture Buys Asian Firm Jixie

Jan 3 2024

Consulting giant Accenture has agreed to acquire the business of media and marketing tech company Jixie, and will integrate it into the tech-powered creative division Accenture Song. Jixie is based in Singapore but focuses on clients in Indonesia. More

Former Comscore Chairman Rosenthal to Leave Board

Jan 3 2024

Comscore has announced that its Lead Director, Brent Rosenthal, non-executive Chairman until 2022, will retire from the Board and not stand for re-election this year. The firm plans to nominate CEO Jon Carpenter to join the Board in 2024. More

Indian Insights Industry Now 'World's Third Largest'

Jan 3 2024

In Mumbai, professional body the Market Research Society of India (MRSI) says the country's market research and insights industry grew by 17.6% in 2023, reaching $US 2.9bn - the world's third largest, overtaking China. The Society expects further strong growth to $3.4bn in 2024. More

RealityMine Promotes for New Chief AI Officer Role

Jan 3 2024

Manchester, UK-based RealityMine, which monitors consumer use of digital devices for behavioural insights, has promoted Graham Dean to serve as its first Chief AI Officer and Ewan Leith to replace him as Chief Technology Officer. More

Accenture Buys Data-Driven Consultancy Redkite

Jan 3 2024

Business Services colossus Accenture has acquired Redkite, a UK-based consultancy helping clients exploit data-driven intelligence and AI to improve business performance. Terms were not disclosed. More

Expansion Funds for Location Data Firm PolicyMap

Jan 3 2024

In Philadelphia, geographic data platform PolicyMap has closed a $3m Series A round, for investment in new sales and marketing expertise to expand its core customer use cases. More

Investors to Take Alteryx Private after $4.4bn Buy

Dec 19 2023

In California, analytics automation firm Alteryx has agreed to be acquired by two private equity firms, Clearlake Capital Group and Insight Partners, in a transaction valued at $4.4bn including debt. More

IBM Buys Data Platforms from Software AG

Dec 19 2023

IBM has agreed to acquire two data management and integration platforms from Software AG, for EUR 2.13bn in cash. StreamSets is a cloud-native DataOps and data ingestion platform, while webMethods focuses on data integration and API management. More

Streaming Measurement Partnership for EDO and FuboTV

Dec 19 2023

In the US, TV ad measurement company EDO and sports-first live TV streaming platform Fubo have announced a partnership to measure consumer behavior across Fubo's premium sports, news and entertainment content. More

New Leader for ARF Division MSI

Dec 19 2023

In New York, MSI (The Marketing Science Institute), has announced the appointment of Dr. Tulin Erdem as its next Academic Executive Director for a two-year term beginning on July 1st 2024 - succeeding John G. Lynch Jr. The Institute is a division of the ARF. More

Snowflake Buys Clean Room Specialist Samooha

Dec 19 2023

Snowflake, whose Data Cloud and Marketplace allow companies to collaborate in building data applications, has acquired clean room solutions provider Samooha. More

Funds for Analyst Firm Meltwater

Dec 18 2023

Social media intelligence and analytics group Meltwater will benefit from a $65m investment from Norwegian private equity firm Verdane, which takes an 11% stake in the company as a result - valuing Meltwater at around $592m. More

Innovid Appoints CMO

Dec 18 2023

New York-based digital video ad and analytics platform Innovid has appointed Dani Cushion as Chief Marketing Officer (CMO). She is based in Atlanta and will report to Chief Commercial Officer Dave Helmreich. More

Analytics Launch for YouTube No.1 MrBeast

Dec 18 2023

YouTuber MrBeast - real name Jimmy Donaldson - has beta launched ViewStats, an analytics tool for fans and creators on the video sharing and social media platform, showing subscribers, views and estimated earnings for popular channels. More

Senior Hires for Incentives Specialist Ayda

Dec 18 2023

London-based research operations platform Ayda, which facilitates fast and easy payment of incentives to respondents, has appointed Susie Spencer as Digital Product Design Consultant, and Ben Leet and Laura Lilienthal in contract / 'fractional' roles as CFOO and CMO respectively. More

Stagwell Appoints First CEO for Marketing Cloud

Dec 15 2023

Marcoms group Stagwell has promoted Elspeth Rollert to become the first CEO of its Stagwell Marketing Cloud (SMC) division. She was previously its CMO. More

McDonald's Promotes Insights Leader to C-Suite

Dec 15 2023

At fast food chain McDonald's, former VP Global Insights and Analytics Michelle Gansle has been promoted to Chief Data and Analytics Officer. More

SourseAI Gets Funds, Looks to Europe for Expansion

Dec 15 2023

Sydney, Australia-based decision intelligence platform SourseAI has raised $AUD 3m in funding, earmarked for development of its AI platform for telcos, and recruitment for its UK team and Australia-based R&D team. More

Funds for Datalogz to Tackle 'BI Sprawl'

Dec 15 2023

New York-based firm Datalogz has secured $5m in funding, which it will use to scale up its operations in response to 'staggering' demand from major corporations. More

NIQ Taps M&A Talent for New Innovation Labs

Dec 14 2023

Consumer data and analytics firm NIQ has announced the launch of NIQ Labs, an innovation center which it says will 'harness the collective power of top-tier talent and capabilities acquired through strategic M&As'. More

Funds for AI-based 'Marketing Co-pilot' Arcane

Dec 14 2023

London-based Arcane, which provides an AI 'co-pilot for modern marketers', has announced $5m in seed funding, which it will use to grow its engineering and data teams, and to enhance its platform's AI functionality. More

CTV Measurement Company EDO Partners with Experian

Dec 14 2023

TV ad measurement company EDO is to enrich its CTV ad outcomes data via a partnership with Experian, whose demographic attributes data will allow more granular measurement across the major TV platforms and manufacturers. More

CX Firm Great State Appoints Joint MDs

Dec 14 2023

London-based digital customer experience agency Great State has promoted Jinny Mitchell-Kent and David Chandler to serve as Joint Managing Directors, effective immediately. They replace and will report to Stuart Avery who steps back into the role of Non-Executive Chairman. More

Kin + Carta Hires BusDev Leader

Dec 14 2023

Digital transformation consultancy Kin + Carta has hired Nick Curran as Director of Business Development, charged with driving expansion of the firm's offer for financial services organisations into new regions. More

Mel Crowther, 1962-2023

Dec 13 2023

DRNO's News Editor of seventeen years Mel Crowther passed away last week after a battle with cancer. Mel has been a wonderful colleague and the driving force in making this publication what it is today, as well as a well-loved figure in the industry, and I'm sorry I know her loss will come as a shock to a lot of you. More

Tobii Targets In-Car Sensor Market with AutoSense Buy

Dec 13 2023

Stockholm, Sweden-based eye tracking and attention computing pioneer Tobii has agreed to acquire FotoNation from audio, imaging and computing technology products firm Xperi, for a minimum consideration of $US 45m. The buy includes in-vehicle monitoring systems AutoSense and adds c.250 full-time staff. More

iSpot Hires Disney and ESPN Veteran Coletti

Dec 13 2023

TV measurement company iSpot has appointed industry veteran David Coletti as Vice President of Sports Research & Insights. More

Big Village Launches Audience Intelligence Platform

Dec 13 2023

Consumer insights firm Big Village has launched a platform called Audience Intelligence, promising to help clients understand, target and evaluate consumer and b2b segments. More

Former NPD Group Leaders Join QualSights Board

Dec 13 2023

In Chicago, fast-growing agency QualSights has appointed Tod Johnson and Karyn Schoenbart to its Board of Directors. More

SightX Adds Key Driver Analysis Feature

Dec 13 2023

In New York, research tech firm SightX has added a Key Driver Analysis (KDA) feature to its platform, promising help in answering such questions as why customers buy and what makes them loyal. More

DIY Online Survey Tools Firm Formsite Acquired

Dec 12 2023

Boston, US-based data management and workflow automation tools specialist Formstack has acquired Chicago-based DIY online surveys firm Formsite. More

MikMak Partners with Circana

Dec 12 2023

In New York, commerce intelligence platform MikMak has announced a product upgrade and a partnership with consumer data giant Circana, promising clients data on off-line sales lift from digital marketing, along with help preventing cart abandonment and converting shoppers. More

DiffusionData Promotes for COO Role

Dec 12 2023

Real-time data streaming and messaging solutions firm DiffusionData has promoted Neil Seymour, formerly Head of Engineering, to serve as its COO. More

Funds for Automated B2B Insights Firm Signum.AI

Dec 12 2023

In the US Signum.AI, which provides tools for automating B2B customer research, has closed an unspecified Seed round of funding. The money will be used to support growth including market expansion and technology development. More

Near Intelligence in Chapter 11 Nine Months after Listing

Dec 11 2023

In Pasadena, California, behavioral and location insights specialist Near Intelligence, Inc. has announced it has entered Chapter 11 proceedings in a US Bankruptcy Court, which will supervise the attempted sale of its assets. More

Nielsen Aus Debuts eTAM VOZ VSB Reporting Platform

Dec 11 2023

In Australia, Nielsen has rolled out a reporting platform for the country's new 'VOZ' cross-media audience measurement solution, based on the company's established eTAM software. More

Sprinklr Continues Rapid Revenue Growth

Dec 11 2023

Unified CX management platform Sprinklr has reported continuing strong growth, in financial reporting for the third quarter. Revenue rose 18% to $186.3m. More

Ayda Goes Global with New Currencies and Countries

Dec 11 2023

London-based research operations platform Ayda has expanded its incentive payout capabilities to offer payments in USD and Euros - and its country coverage to 52 states worldwide. More

Three New Hires for Mustard

Dec 11 2023

Manchester, UK-based agency Mustard has appointed Steven Searle as Data Operations Manager, Anna Hilliard as an SRE and Jennifer Burke as an MR Apprentice. More

Funds for Consumer Goods Insight Platform Yogi

Dec 8 2023

New York-based CPG industry customer insight platform Yogi has announced a $10m Series A round of funding, with which to accelerate growth including product development and the expansion of client support. More

'Breakthrough' Upgrades for Canvs AI Analysis Features

Dec 8 2023

In the US, text analysis specialist Canvs AI has announced product upgrades for its thematic summarizing, AI Story Assist co-pilot and topic monitoring tools which it says will 'deepen consumer empathy, unlock data-driven storytelling, and boost research productivity and happiness'. More

Snowplow Launches Digital Analytics App

Dec 8 2023

Boston, US-based customer data collection and modeling specialist Snowplow has launched an app called Snowplow Digital Analytics, promising to accelerate insights for marketing teams and cut development costs and time for data teams. More

$10m for Video 'Moments' Analytics Firm Qortex

Dec 8 2023

Qortex, a New York firm providing Intelligent Video Analytics (IVA) has raised $10m in funding, with which to expand its headcount and technology, and launch in new vertical markets. More

GWI Appoints Tech Leader

Dec 7 2023

Consumer research platform GWI has appointed former OAG tech leader Nick Dearden as CTO, based in its UK headquarters in London. More

New London Hub and Leader for Stagwell

Dec 7 2023

Marcoms group Stagwell, the owner of the Harris Poll and Harris X brands as well as Maru Group, has announced European expansion plans with the launch of a 'global hub' office in London next month, and the promotion of James Townsend to serve as its first CEO of EMEA. More

ITV Creates New Unified Insights Team

Dec 7 2023

Veteran UK commercial broadcaster ITV has created a new team, The ITV Insights Group, bringing together its experts in market and media research, analytics and data science. The team will be led by Neil Mortensen, previously Director of Audiences. More

Apax Improves Offer for Kin + Carta Shares

Dec 7 2023

UK-based digital transformation consultancy Kin + Carta has received an increased and final offer from the Apax Partners company due to acquire it, equivalent to 120p per share, and has recommended its acceptance. More

Discuss Uncorks More Powerful Genie

Dec 7 2023

US-based tech insight provider Discuss has enhanced its capabilities for scaling qual research with the latest release of its People Experience Platform, featuring expanded 'Genie' generative AI tools and advanced global asynchronous research features. More

VideoAmp Unveils New Multi-Source ID Solution

Dec 7 2023

US-based media measurement, data and software solutions provider VideoAmp has a new Identity solution, integrating ID data from multiple providers in one system to help ensure advertisers and content owners their audience targeting is hitting the mark. More

Alteryx Invests in Fellow Analytics Firm Bigeye

Dec 7 2023

NYC-based data observability platform Bigeye has announced a strategic investment from analytics cloud provider Alteryx, to help strengthen its platform and global reach. More

AppsFlyer Buys Marketing Optimization and Alerts Firm

Dec 6 2023

Marketing measurement, attribution and analytics provider AppsFlyer has acquired oolo, a user acquisition and monetization decision-making platform. More

OzTam's VOZ Enters Final Phase

Dec 6 2023

Australian TV audience measurement body OzTAM says its Virtual Australia (VOZ) measurement solution is on track for launch in 2024, with media agencies set to begin embedding the VOZ database in their systems in the coming months. More

ThinkAnalytics Appoints Worldwide CEO

Dec 6 2023

In the US ThinkAnalytics, which provides TV content discovery, viewer data insights and cross-platform ad targeting services, has appointed former Cisco and AWS exec Marc Aldrich as Worldwide CEO, starting in the new year. More

Medallia Hires EMEA and APAC Commercial Leader

Dec 6 2023

Customer and employee experience solutions provider Medallia has appointed Nick Martin as SVP International. More

Dashboard Launches for Transaction Processor Cantaloupe

Dec 6 2023

US-based self-service commerce solutions provides Cantaloupe Inc. has released two new analytics tools as part of its Seed Pro software platform: Seed Analytics and Seed Intelligence. More

New Funding and Huge Valuation for VAST Data

Dec 6 2023

AI data platform company VAST Data has secured $118m in Series E Funding, valuing the company at $9.1bn. The money will help it expand in Asia Pacific, the Middle East and Europe, and support its mission to put data 'at the center of how systems think, react and discover'. More

NIQ Promotes for NA President Role as Danubio Retires

Dec 5 2023

Consumer analytics and market intelligence provider NIQ has promoted Elizabeth Buchanan to serve as President of its North American business, based in Chicago. She replaces Jeanne Danubio, who is retiring after 38 years with the business. More

Gracenote Launches Nexus Auto Data Platform

Dec 5 2023

Nielsen-owned entertainment data business Gracenote is launching an automotive data platform, giving easy access to its entertainment datasets for manufacturers looking to optimise in-car media experiences. More

Debut for quantilope's AI 'Co-Pilot' quinn

Dec 5 2023

Automated research tech provider quantilope has launched an AI 'co-pilot' called quinn, which it says will drive efficiencies in advanced method consumer research. The tool was developed in partnership with Microsoft. More

Trio of Senior Hires for TalentNeuron

Dec 5 2023

In New York, former Gartner subsidiary TalentNeuron has appointed Bijoy Verghese as CFO, Jason Roberts as COO and David Wilkins as VP of Marketing. More

Blue Yonder Wins Patents for Clickscape Device

Dec 5 2023

'In The Moment' emotive analytics firm Blue Yonder Research has been granted a patent in the US, UK and Europe for its Clickscape technology, which links measured emotions to specific moments in real time. More

Annalect Hires Client Solutions Chief

Dec 5 2023

Omnicom-owned data and analytics firm Annalect has appointed former IBM and Accenture Song exec Lauren Walker as Chief Client Solutions Officer. More

UK Acquisition Combines CX Specialists

Dec 5 2023

In Manchester, UK, customer experience tech news and insights provider CX Today has announced the acquisition of community and content platform MyCustomer, for an undisclosed sum. More

Savanta Buys Shopper Specialist Explorer Research

Dec 4 2023

Savanta has announced the acquisition of North American-based shopper insights agency Explorer Research. More

New Barb Contracts Promise Faster and Richer Reporting

Dec 4 2023

UK ad currency provider Barb has awarded three contracts for audience measurement services: MetaBroadcast retains the metadata contract and adds the provision of interim overnight programme logs, while Clearcast will provide interim overnight commercial spot logs. More

Toluna Confirms More Senior Roles after MetrixLab Buy

Dec 4 2023

Insights technology and panel provider Toluna has confirmed key leadership positions including regional Managing Directors, following its summer acquisition of MetrixLab. More

Consumer Orbit Launches Political Segmentation Tool

Dec 4 2023

In Kansas City, MO, consumer behavior analyst Consumer Orbit has launched a platform called Political Orbits, to help political planners and buyers, station sellers and political consultancies to target campaigns on local linear TV and digital media. More

Funds for Canadian Survey Platform ThoughtExchange

Dec 1 2023

In Vancouver, BC, Canada AI-based engagement and survey platform ThoughtExchange has secured $13.5m in equity financing, with which to expand its operations and footprint. More

Morning Consult Names CFO

Dec 1 2023

In Washington DC, decision intelligence company Morning Consult has hired Noah Rosenberg as Chief Financial Officer, responsible for the company's financial, HR and operations functions. More

Fastuna Launches Auto-Interviewer

Dec 1 2023

Research platform Fastuna has launched a 'conversational agent' named Mia, which it says will deliver insight and generate ideas. More

FreeWheel and OrkaTV Partner for FAST Sector Ad Buying

Dec 1 2023

In New York, TV ad marketplace FreeWheel has partnered with OrkaTV to provide marketers with a way to buy advertising in the free ad-supported streaming television sector (FAST). More

ARF Names 'Diversity and Excellence' Leader

Dec 1 2023

In New York, the Advertising Research Foundation (ARF) has appointed Tom Lynch to lead its Workforce Initiative for Diversity and Excellence (WIDE). More

Senior Analytics Hire for Shapiro+Raj

Nov 30 2023

US-based research consultancy Shapiro+Raj has appointed Geneva Taylor as Director, Data Analytics & Insights. More

Billups Launches OOH Campaign Analytics Platform

Nov 30 2023

New York-based Out-of-Home ad services agency Billups has launched an analytics platform specifically for the tracking and measurement of OOH campaign performance; and the formation of Billups Labs, which will work on research and development for the firm. More

New Firm Ideally Hires for Australian Expansion

Nov 30 2023

New Zealand-based customer insights platform Ideally has appointed Simon Gawn to lead Australian operations, reflecting its 'ambitious growth strategy'. More

Nielsen Veteran Pagen Joins ThinkAnalytics

Nov 30 2023

ThinkAnalytics, which provides TV content discovery, viewer data insights and cross-platform ad targeting services, has appointed former Nielsen exec Matt Pagen as SVP in its ThinkAdvertising team. More

New Research Director for Bakamo

Nov 30 2023

Social media intelligence specialist Bakamo has appointed Ipsita Bandyopadhyay, formerly Head of Research and Strategy at Mumbai's Quipper Research, as its new Research Director. More

MrWeb Quarter Century News and Offers

Nov 29 2023

We are 25! On 29th Nov 1998 the first job ad appeared on mrweb.com. We're celebrating with the relaunch of our directories, under a new brand and with an ambitious new approach; and with Thank You's to our regular advertisers and some special offers for new ones. More

Dataminr Restructures with Around 150 Jobs to Go

Nov 29 2023

New York-based big data predictive insights provider Dataminr is to cut c.20% of its workforce as part of a restructuring exercise. More

Signoi Adds 'Personalysis' Tool for Lifelike Personas

Nov 29 2023

UK-based insight and foresight platform Signoi has launched a tool called Personalysis, aimed at transforming data sources such as segmentation reports into lifelike Personas. More

MRBA Launches December Push for Colleagues in Need

Nov 29 2023

As the only charity supporting the research industry, the Market Research Benevolent Society (MRBA) is making a special push in December to help colleagues in financial need this Christmas and New Year. More

Web Tracking Data Firm JENTIS Raises Growth Funds

Nov 29 2023

In Austria, web tracking and data protection technologies firm JENTIS has raise EUR 11m in a Series A funding round, to fuel product development and accelerate market expansion. More

Search Intel Platform Captify Adds Two to Team

Nov 29 2023

Search intelligence platform Captify has appointed John Piontkowski as President of North America, based in New York; and James Jones as Chief Marketing Officer, based in London. More

Accenture Buy Adds Southeast Asia CX Capabilities

Nov 29 2023

In Bangok,, Accenture is to acquire digital customer experience agency Rabbit's Tale for an undisclosed sum. The move is designed to strengthen the brand and data capabilities of Accenture Song, the former's Interactive customer experience and analytics business. More

Sponsorship Specialist Relo Expands in EMEA and APAC

Nov 28 2023

US-based, AI-powered sponsorship analytics platform Relo Metrics has expanded its broadcast viewing and valuation data into the Europe, Middle East and Africa region, as well as Asia Pacific. More

Nielsen Names Otaki Japan Sales Director

Nov 28 2023

In Tokyo, Nielsen has appointed Naobumi Otaki as Sales Director for Japan, leading the Advertiser and Agency team in the country, driving sales, and developing long term strategic partnerships within the industry. More

Dovetail Hires Head of Technology

Nov 28 2023

US and Australia-based customer research platform Dovetail has appointed Kate Andrews as Head of Technology. More

CivicScience Gen AI Tool Focuses on Trust

Nov 28 2023

Real-time consumer insights provider CivicScience has launched a tool called Sage, which it says will tackle concerns relating to trust in generative AI and deliver a 'reliable ally' for companies seeking actionable insights from data. More

Friend to Lead Getwizer

Nov 27 2023

Consumer insights platform Getwizer has appointed veteran media and entertainment researcher Bruce Friend as its new CEO, replacing Gilad Gans who has held the role for the last three years. More

$3m Seed Funding for eCommerce Analyst Birdseye

Nov 27 2023

Toronto-based eCommerce analytics platform Birdseye has raised $3m, which it will use to 'significantly bolster' its hiring efforts. More

Aha Adds 'Moments' Video Analysis and Creation Tools

Nov 27 2023

US firm Aha Insights Technology has launched Aha Moments, a rapid response video capture solution, including a tool for making video highlights reels as well as AI-powered analysis features. More

Delineate Strengthens LatAm Team

Nov 27 2023

Real-time brand and campaign tracking firm Delineate has announced the expansion of its team in Latin America with the appointments of Netzica Reyes as a Client Insight Director and Andy Davies as Associate Client Director. More

Modelling Platform TRAK Data Acquired

Nov 27 2023

In the US, marketing consultancy Fusion92 has acquired data modeling platform TRAK Data - its fourth buy in the last two years. More

Two New Directors for Measurement Firm ThisThat

Nov 27 2023

UK-based ThisThat, a data company focused on influencer marketing measurement, has appointed Lucy Schofield as Finance Director and Joe Adsett as Growth Director, as it gears up for growth in 2024. More

RTB House Debuts First-Party Publisher Data AI Tech

Nov 27 2023

Retargeting technology provider RTB House has launched generative AI technology which it says provides 'more precise' audience insights. More

Hawk Targeting Data Deal for Samba TV

Nov 24 2023

European omnichannel advertising company Hawk was announced a strategic partnership with audience data company Samba TV, promising more effective targeting for clients. More

Co-Founder Makes Way for New COO at MediaSense

Nov 24 2023

Media auditing, management and analytics firm MediaSense has appointed former Britbox International exec Matthew Gardner as COO, supporting plans for international growth. He replaces co-founder Andy Pearch, who moves to an NED role, with immediate effect. More

New CEO and Italian Office for Audiencerate

Nov 24 2023

Audiencerate, which supplies data management and activation solutions for advertising and marketing, has announced a new CEO, Marco del Tongo. He will also lead the firm's new Italian business, as Interim MD, as it opens an office in Milan. More

Leet to Advise Mobile Survey Specialist Livepanel

Nov 24 2023

Mobile survey tech company Livepanel has appointed former Delineate Chief Ben Leet as a Strategic Advisor. More

Twentify Launches Qualsight.ai Tool

Nov 23 2023

Dubai-based consumer research company Twentify has launched a tool called Qualsight.ai, promising more effective qualitative research with help from AI. More

ITV Launches Ad Impact Measures

Nov 23 2023

UK-based broadcaster ITV has launched two measurement solutions, Addressable Lift and TV Auction Boost, allowing clients to measure TV ad business outcomes including web traffic, sales and profit. More

Brainlabs Names CEO in Poland

Nov 23 2023

Data-fuelled digital marketing agency Brainlabs has appointed Agnieszka Kosik as Chief Executive Officer for its business in Poland. More

Edit Agency Buys Data Strategist CustomerKIND

Nov 23 2023

UK firm Edit Agency has acquired customer engagement and data strategy company CustomerKIND, for an undisclosed sum. More

AiMCO Releases Campaign Metrics and Measurement Guide

Nov 23 2023

The Australian Influencer Marketing Council (AiMCO) has launched a specialist guide on the key topic of metrics and measurement, offering a guide to measurement and metrics best practice in influencer marketing. More

Barb Hires, Sets Out Plan for CFlight Upgrade

Nov 22 2023

UK TV audience measurement and ad currency body Barb has outlined a timetable for its upgrade to unified TV advertising metric CFlight. The organisation has also hired Luca Vannini for the newly created role of Head of Campaign Audiences, leading delivery of total campaign reporting. More

InContext Launches Planogram Insights Model

Nov 22 2023

US firm InContext Solutions, which offers 3D simulation software for retail, has launched a behavioral insights prediction model called Arrangement AI, using machine learning and AI prediction models to generate insights for planogram arrangement concepts. More

Australia's Audience Group Adds Three to Team

Nov 22 2023

In Brisbane, data-driven media and ad services agency Audience Group has added three new members to its team. More

Funds for Enterprise Data Firm Expanso

Nov 22 2023

In Seattle, enterprise data firm Expanso has raised $7.5m, which it will use to expand its operations and business reach. More

WPP Brings Together Agencies at New Brussels Campus

Nov 22 2023

WPP has launched a campus in Brussels, bringing together around 600 people and nine of its agencies in the country. More

SurveyMonkey Rolls out 'Build with AI' Globally

Nov 21 2023

SurveyMonkey has rolled out its new technology - 'Build with AI' - globally. The software is powered by OpenAI and more than twenty years' of the company's data, allowing users to draft a survey by just describing the desired survey or goal. More

ICO Warns 'Top Web Sites' to Make Cookie Changes

Nov 21 2023

UK regulator the Information Commissioner's Office (ICO) has warned top web sites to make cookie changes to comply with data protection law, or face enforcement action. More

Event Intel Platform Vendelux Raises $14m

Nov 21 2023

In NYC, AI-powered event intelligence platform Vendelux has raised $14m in a Series A round of funding, which it will use to expand its geographic footprint, product development and customer segments, and more than double its team by the end of 2024 - including building out a London team. More

Rep Data Hires CFO and VP of Sales

Nov 21 2023

In the US, full-service data collection and fraud prevention solutions firm Rep Data has appointed Karen Gardner as Chief Financial Officer, while Riley Croft joins as Vice President of Sales. More

CrowdPharm and Strategy Agency Hot Iron Health Acquired

Nov 21 2023

In the US, healthcare and scientific marketing, communications and media firm Spectrum Science has acquired CrowdPharm and its sister strategy agency Hot Iron Health, for an undisclosed sum. More

6Sense Launches Campaigns for LinkedIn

Nov 21 2023

San Francisco-based predictive intelligence firm 6sense has launched a tool called Campaigns for LinkedIn, allowing clients to launch hyper-targeted LinkedIn account-based marketing (ABM) campaigns directly within the 6sense Revenue AI platform. More

Sampling Partnership for Stickybeak and PureSpectrum

Nov 20 2023

Consumer testing platform Stickybeak, which recruits respondents for testing and research through social media platforms, has partnered with online sample marketplace PureSpectrum to ensure clients can reach 'any consumer niche anywhere in the world'. More

Veritonic Extends Long-form Content Analysis to Video

Nov 20 2023

In New York, audio analytics and research platform Veritonic has extended its 'long-form content analysis' solution to video. More

Further Tie-Up for Verian and Faculty

Nov 20 2023

Public policy research, evidence, evaluation and comms agency Verian, until recently known as Kantar Public, has partnered with 'human-first AI solutions' provider Faculty, to support decision-making in government across the public sector. More

Nexxt Intelligence | inca Adds to Four to Team

Nov 20 2023

Canada-based conversational AI company Nexxt Intelligence | inca has added four to its Client Support and Development functions. More

AudienceXpress and Epsilon in Convergent TV Deal

Nov 20 2023

In the US AudienceXpress, which delivers targeted multiscreen TV advertising with a total reach of more than 300 million viewers, has partnered with Publicis-owned data firm Epsilon to enhance audience-based, convergent television buying. More

Hightouch Buys Profiling and Modelling Firm HeadsUp

Nov 17 2023

San Francisco-based data management, preparation and activation specialist Hightouch has acquired data profiling and modeling specialist HeadsUp, for an undisclosed sum. More

RealityMine Teams Up with Friend in the US

Nov 17 2023

Manchester, UK-based data gatherer RealityMine has announced a partnership with US research veteran Bruce Friend, boosting the Stateside push for its recently launched product 'Connect'. More

Dashboard Upgrades for Heap

Nov 17 2023

Digital insights provider Heap has announced new out-of-the-box dashboard features which it says 'guide users to actionable insights', specifically identifying friction points across the customer journey. More

KERV Launches Attention Measurement 'Breakthrough'

Nov 17 2023

Austin, Texas-based video advertising firm KERV Interactive has launched the Active Attention Index (AAI), billed as 'a breakthrough in attention measurement', which measures the quality and quantity of its user actions as they engage with its platform. More

DoubleVerify Expands EMEA Offer with Key Hires

Nov 17 2023

Digital media measurement company DoubleVerify (DV) has announced key hires in Europe as it expands across the EMEA region. Lisa Mahfud joins as Business Director in the Netherlands, Daniele Maccarrona in Italy and Kenny Spangberg in Sweden. More

Marketwake Buys Feedback Tool Punchlist

Nov 17 2023

In the US digital marketing agency Marketwake has acquired Punchlist, a no-code visual-first feedback management and collaboration tool - for an undisclosed sum. More

New Leader for Nielsen Audio Client Services

Nov 16 2023

Catherine Herkovic, Nielsen's EVP/MD for Local Television and Audio has announced she will be retiring at the end of the year. Richard Tunkel, a 24-year company exec, will take on leadership of Nielsen Audio Client Services. More

New Verve Research Personas Based on Panel Datasets

Nov 16 2023

Insights consultancy Verve has launched an AI-generated solution called 'Intelligent Personas', which generates personas representing source segments within community panel datasets. These can be substituted for real respondents in difficult or repetitive research projects. More

Out-Of-Home Research Body Route Recruits Two in UK

Nov 16 2023

British Out-Of-Home (OOH) measurement body Route has hired Eda Incekara as its first Marketing and Insight Manager, while Aidan West joins from CCData in the new role of Data Engineer, to help automate, 'wrangle' and surface Route's audience data. More

IA Appoints Research-on-Research Director

Nov 16 2023

In the US, industry body the Insights Association (IA) has hired Shannon Danzy for the new role of Senior Director, Research Strategy, with a remit to provide its membership and the insights and analytics profession with data needed to improve the quality of their research practices. More

Kepler Builds In YouGov's Profiles and BrandIndex Data

Nov 16 2023

US-based agency Kepler has incorporated YouGov's Profiles and BrandIndex solutions into its service, to provide clients with market intelligence on a range of categories, for use in media planning and buying decisions. More

Seed Funds for Medical Knowledge Platform Pathway

Nov 16 2023

In Canada, AI-driven medical knowledge platform Pathway has raised $5m in seed funding, which it will use to continue to improve its technology. More

Funds for B2B Insight Firm BlastPoint

Nov 15 2023

In the US, AI-based B2B customer insights solution provider BlastPoint has received more than $8m in funding, which it will use for product enhancements, research and market expansion. More

ViewersLogic Launches Audience Tool

Nov 15 2023

Consumer behaviour specialist ViewersLogic has launched a cross-platform media planning tool, fed by single-source data collected 24/7 from the firm's panel of consumers and using behaviour-based filters to identify target audiences. More

Accelerant Buys Boutique Agency Voccii

Nov 14 2023

In the US, full-service MR and consulting firm Accelerant Research is to acquired boutique marketing insights agency Voccii. Terms of the deal, which will close at the end of the year, have not been disclosed. More

Kantar Debuts New Gaze Tools for Attention Measurement

Nov 14 2023

Kantar has launched a proprietary attention framework, which uses facial coding and new gaze monitoring components to give advertisers measures of both active and passive attention, and uncover how well ad content captures the attention of viewers on a second-by-second basis. More

Nature Adds Eight in Melbourne and Sydney

Nov 14 2023

Australia-based strategic insights consultancy Nature has expanded in Melbourne and Sydney with eight new hires, including Joe Curran in the newly created position of Head of Operations. More

DoubleVerify Launches Publisher Suite in Japan

Nov 14 2023

Digital media measurement and analytics platform DoubleVerify (DV) has launched its DV Publisher Suite in Japan, promising publishers and brands the tools and insights to improve ad delivery, enhance inventory quality and drive performance. More

Potentia Insight Adds Two to UK Team

Nov 14 2023

In the UK, digital market research agency Potentia Insight has hired Danny Kelly as Director of Data Processing and Mark Ellis as Associate Director. More

SightX Launches 'Ada' Generative AI Consultant

Nov 14 2023

Research tech firm SightX has launched a Generative AI 'consultant' called Ada, which the firm says can suggest which experiments to run, and build projects to provide users with the best audience to target. More

Semcasting Gets Patent for Linking Audiences with Ads

Nov 14 2023

US-based cookieless targeting specialist Semcasting has received a new patent for an ad targeting system based on 'IP Media Zones', which integrate contextual audience preference with marketers' identify graphs. More

Kantar Promotes for UK Analytics Practice MD Role

Nov 13 2023

Kantar has promoted Mark Standley to the role of Managing Director of its UK Analytics practice, overseeing its growth and development, including investment in AI. More

Stagwell and Google to Develop Generative AI Solutions

Nov 13 2023

Marcoms group Stagwell has partnered with Google to develop generative AI marketing solutions to support its network of agencies, clients and product development teams, using the Stagwell Marketing Cloud (SMC). Services will include translation for MR and survey solutions. More

CRM Consultancy Fuelius to Expand to US

Nov 13 2023

UK-based digital transformation, marketing automation and CRM consultancy Fuelius is opening an office in the US. More

Pureprofile Continues Rapid Growth

Nov 10 2023

Australia-based data and insights company Pureprofile has announced strong results for the third quarter of 2023, with revenue up 16% to $AUD 12.3m and continuing adjusted EBITDA of $AUD 1.5m, up 36%. More

Protobrand Hires Director of Research

Nov 10 2023

Behavioral science consultancy Protobrand has appointed former Nielsen and MarketCast employee Andrew McDonough as Director of Research, based in its Boston office. More

Funds for Experience Platform EVOLV AI

Nov 10 2023

In San Francisco, digital experience optimization and personalization platform EVOLV AI has announced $13.3m in new funding. Money will be used to boost its go-to-market capabilities, reach more customers, and accelerate the development of its platform. More

Revenue Jumps for DoubleVerify

Nov 10 2023

Digital media measurement, data and analytics platform DoubleVerify has announced third quarter results, with revenue up 28% to $144.0m, and adjusted EBITDA of $45.7m. More

Launch and Funds for Intelligence Platform Flip AI

Nov 10 2023

In California, this week saw the launch of a new company offering an 'observability intelligence platform'. Flip AI, which has raised $6.5m at launch, taps a large language model (LLM) to predict problems and analyse causes, deriving insights from the outputs of other firms' observability tools. More

Measurement EVP Kelly Abcarian Departs NBCU

Nov 9 2023

Media and entertainment giant NBCU has made EVP of Measurement and Impact Kelly Abcarian redundant, according to a report in industry publication Ad Age. Chief Data Officer John Lee takes over her previous responsibilities relating to measurement and research. More

AppsFlyer Buys Gaming and App Data Firm devtodev

Nov 9 2023

Mobile app measurement platform AppsFlyer has acquired devtodev, which helps developers analyze their games and apps, helping them to optimize user retention, maximize conversions and create personalized experiences. Terms of the deal have not been disclosed. More

CEO Departs Australian Media Org AMAA

Nov 9 2023

Not-for-profit industry organisation Audited Media Association of Australia (AMAA) has announced that long-standing CEO Josanne Ryan is leaving the organisation in mid-November. It has also appointed one of its Directors, Patrick Whitnall, to the newly created role of Managing Director of AiMCO. More

Syndigo Names Dan Hess Chief Product Officer

Nov 9 2023

In the US, commerce data management, syndication and analytics provider Syndigo has appointed former NPD Group / Comscore exec Dan Hess as CPO, and a member of the executive leadership team. More

STRAT7 Debuts Generative AI Tool

Nov 9 2023

UK-based strategic insight and customer analytics group STRAT7 has launched a generative AI tool called strat7GPT, which ingests and analyses unstructured data uploaded from any text-based source, including verbatim survey responses, transcripts, PDFs, presentations and call logs. More

NIQ Launches Omnishopper Panel in Australia

Nov 9 2023

Consumer intelligence business NIQ has launched an omnishopper panel, which exceeds 30,000 Australian households and provides data for around 70 retail banners across a number of sectors. It is underpinned by a mobile consumer rewards app which captures data from 250,000 receipts per month. More

Indico Labs Upgrades SlideGen Reporting Software

Nov 9 2023

London-based MR data visualization and PowerPoint automation specialist Indico Labs has updated its SlideGen reporting software. More

FreeWheel to Offer Audience Activation Across Screens

Nov 9 2023

In New York, TV ad marketplace FreeWheel has launched a tool called Audience Manager, promising publishers faster audience activation across screens. More

MMR Hires Kantar Exec as Global Innovation Director

Nov 8 2023

Consumer and sensory research agency MMR has appointed long-time Kantar exec Ansie Collier as Global Innovation Director, working remotely from South Africa. More

Relo Launches 'Census' Sponsorship Benchmarking Tool

Nov 8 2023

In the US, AI-powered sponsorship analytics platform Relo Metrics has launched a solution called 'Relo Census', allowing stakeholders to benchmark performance, identify market trends, and gather real-time competitive intelligence. More

GMO Launches 'Organic Sampling' for Panel Engagement

Nov 8 2023

Asia-focused online MR specialist GMO Research has launched an API connection method called 'Organic Sampling', which it says will enhance targeting accuracy, improve user satisfaction and promote a 'significant uptick' in survey completion rates. More

Seed Funds for Privacy Specialist Protecto

Nov 8 2023

In the US, privacy solution Protecto has raised $4m in a seed funding round, which it will use to hire engineering talent and expand its go-to-market initiatives. More

Comscore More Profitable Despite Small Revenue Dip

Nov 7 2023

Comscore has reported a 1.9% drop in third quarter revenue to $91.0m; but also improved EBITDA, and net income of $2.6m, compared with a net loss of $52.4m in Q3 2022. More

Piwik PRO and Cookie Information Merge

Nov 7 2023

Marketing analytics platform Piwik PRO has merged with consent management platform (CMP) Cookie Information, promising clients 'complete insight' into the customer journey alongside compliance with regulations such as GDPR and CCPA. Terms of the deal have not been disclosed. More

Snowplow Names COO/CFO and SVP Sales

Nov 7 2023

In Boston, US, customer data collection and modeling specialist Snowplow has appointed Brian Cohen as Chief Operating Officer and Chief Financial Officer, while Alex Lee joins as Senior Vice President of Global Sales. More

MiQ Buys Media Governance Tech Firm Grasp

Nov 7 2023

Marketing intel and programmatic media specialist MiQ has acquired French media governance MarTech company Grasp, promising to help agencies and brands save 'millions' in potential digital ad revenue losses through improved data integrity. Terms of the deal were not disclosed. More

Ringer Sciences Hires EVP Analytics AI and Strategy

Nov 7 2023

In the US, analytics and data science firm Ringer Sciences has hired David Armano for a newly created position, Executive Vice President, Analytics AI and Strategy. Armano will also work on projects for the Next Practices Group (NPG) collective of firms, of which Ringer is a member. More

Justtag Buys Segmented Data Firm Relevant Audience

Nov 7 2023

Poland-based data-as-a-service platform Justtag Group has acquired Relevant Audience, which provides segmented data to advertisers through programmatic buying. Terms of the deal, which will see Justtag enter the Scandinavian market, were not disclosed. More

Jon Peddie Opens Management Consulting Division JPRi

Nov 6 2023

Tiburon, California-based company Jon Peddie Research has launched a consulting division to be known as JPRi. The new unit will provide strategic advice on product pipeline, marketing roadmap, M&A opportunities, and internal efficiency for clients in the Game Tech market. More

Toluna Confirms Exec Team following MetrixLab Buy

Nov 6 2023

Toluna has confirmed its senior team following the June acquisition of MetrixLab. The firm's Chief Sales, Research, Technology and Financial Officers will remain in role while former MetrixLab Global HR Director Hans Verhulst becomes Chief People Officer and Jolique Weelink Chief Insight Officer. More

Recollective Hires Chief Revenue Officer

Nov 6 2023

In Canada, online community platform Recollective has hired long-time tech sector sales exec Costa Constantakis as Chief Revenue Officer, responsible for driving returns while developing and executing strategies to support the firm's next phase of growth. More

UX Researcher KLI Promotes for President Role

Nov 6 2023

In the US, full-service user and customer experience agency Key Lime Interactive (KLI) has promoted Eugenio Santiago to the role of company President. Founder Ania Rodriguez has stepped down as CEO, but remains Chairwoman of the Board. More

Habu Links NCS Consumer Purchase and Household Data

Nov 6 2023

In the US, data clean room software developer Habu has partnered with ad performance analyst NCSolutions (NCS), to use the latter's consumer purchase data to help brands uncover and accelerate new insights. More

Circana Partners with The Trade Desk

Nov 3 2023

Consumer data giant Circana has announced an agreement to give clients of marketing tech company The Trade Desk access to its Media Lift solution, providing authenticated audience targeting and multi-retailer measurement. More

Monetate Adds Journey Analytics Tool

Nov 3 2023

Dallas-based personalization platform Monetate has launched a Journey Analytics tool, allowing users to view and evaluate customer experiences and behavior, including comparison of different promotional or operational variants under consideration. More

Delineate Promotes Five Following Welsh HQ Move

Nov 3 2023

UK-based real-time brand and campaign tracking firm Delineate has announced a round of promotions, including Steffan Evans who becomes Production Director in the firm's new Technology and Operations Centre, opened in Wales last month. More

Kantar Sells Vivvix to MediaRadar

Nov 2 2023

Less than a year after setting up its ad intelligence unit Vivvix, Kantar has sold it to US-based MediaRadar, which now aims to become 'the definitive source of advertising data and insights'. More

Caldwell Joins aytm to Drive Euro / APAC Expansion

Nov 2 2023

In London, agile consumer insights platform aytm (Ask Your Target Market) has appointed research tech veteran Johnny Caldwell as Client Director, EMEA & APAC, supporting its continuing expansion into global markets. More

HubSpot to Buy B2B Market Intell Firm Clearbit

Nov 2 2023

In the US, CRM platform HubSpot has agreed to acquire B2B data provider Clearbit. HubSpot says the buy will allow it to bring rich third-party company data into its system. More

Stagwell Confident, Acquisitive Despite Q3 Decline

Nov 2 2023

Marcoms group Stagwell, which owns the Harris Poll and Harris X brands as well as Maru Group, has announced a revenue decline of 7% to $618m, for the third quarter of 2023. It has also announced the acquisition of social media marketing solutions provider Movers and Shakers LLC, for c.$15m in cash. More

Captify Branches Out with New CTV Campaign Measure

Nov 2 2023

US-based search intelligence platform Captify has launched TV Search Lift, a proprietary study which evaluates the success and outcomes of CTV campaigns using on-site search data. More

Syno International Promotes for COO Role

Nov 2 2023

Vilnius, Lithuania-based consumer data platform provider Syno International has promoted Mantas Stirbys to serve as its Chief Operating Officer. More

Innovid Boosts Sales Team with West Coast Hire

Nov 2 2023

Independent advertising and personalization platform Innovid has hired Alex Rowe as SVP of Enterprise Sales, based in Seattle and reporting to EVP of Global Sales Tim Braz. More

Voxpopme Launches 'AI-Powered Live Interviews'

Nov 1 2023

Qual insights platform Voxpopme, known for its asynchronous video surveys and analytics, is launching an AI-powered tool called Live Interviews, promising to make in-depth qualitative research 'faster, smarter and more economical'. More

Funds and Relocation for Modelling and BI Firm CModel

Nov 1 2023

In the US, data modelling and business intelligence specialist CModel Data Inc. has received an undisclosed investment from the Alabama Futures Fund, and accordingly will relocate its head office from San Francisco to Birmingham, Alabama. More

Nielsen Fuses TV Measurement with GWI Consumer Data

Oct 31 2023

Nielsen has partnered with consumer research platform GWI to launch 'the Nielsen GWI Fusion', promising clients 'more comprehensive insights' into US TV audiences, cross-media behavior and its drivers. More

Proximic Integrates with Ad Solutions Firm Cadent

Oct 31 2023

Cadent, a provider of advanced TV advertising solutions, has announced a partnership with Comscore's programmatic unit Proximic, integrating two of the latter's services into the Cadent Aperture platform. More

Australia's OzTam Responds to Foxtel Ad Measure Launch

Oct 30 2023

In Australia, official television audience measurement body OzTAM has responded to Foxtel's launch last week of its own ad currency service, saying it 'poses the risk of confusion in the market' and that 'the industry has clearly stated that it wants one service to measure Total TV'. More

Scenera Acquisition Boosts Real-Time Video Analysis

Oct 30 2023

Palo Alto, CA-based data management company Scenera has agreed to acquire Korean firm TNM AI Co. Ltd., a long-term partner, for an undisclosed amount. More

Collage Launches Cultural Insights Tool fluen.ci

Oct 30 2023

Cultural intelligence specialist Collage Group has launched an AI-based solution called fluen.ci which it says gives clients 'instant access to culture-centric, brand-specific insights'. More

Five Promotions for Behaviorally

Oct 30 2023

US shopper insights firm Behaviorally has announced a number of recent promotions, including Sheryl Brie to SVP of Behavioral Qualitative and Paul Markovic to VP of Behavioral Qualitative. Zoe Williams becomes a Desktop Support Engineer, and Cody Fry and Kevin Garcia Insights Analysts. More

Equativ Integrates IRIS.TV Video Data and ID Solution

Oct 30 2023

Independent ad platform Equativ has announced a partnership with video data platform IRIS.TV, integrating the latter's smart content identifier the IRIS_ID into a new marketplace for online video and CTV advertising. More

DV to Measure and Verify Instacart Ads

Oct 30 2023

Digital media measurement and analytics provider DoubleVerify (DV) has announced a partnership with grocery tech company Instacart, allowing advertisers to verify media and optimize performance across the platform. More

Hill+Knowlton Launches Intell Unit and 'Sonar' Tool

Oct 27 2023

PR group Hill+Knowlton Strategies has announced the formation of a global Intelligence + Technology capability; a partnership with Pendulum Intelligence; and the launch of a proactive analytics tool, H+K Sonar, which helps firms detect, predict and mitigate harmful narratives online. More

Senior Appointments for MiQ

Oct 27 2023

UK-based marketing intelligence and programmatic media specialist MiQ has announced a number of senior appointments: Canada CEO Alfie Atkinson adds the role of 'CEO of UK', while Suzanne Strasser Grant, Danny Hopwood and Mauricio Leon join the company in EVP / C-Suite roles. More

Kochava Adds Multi-Language AI Analysis Tool

Oct 27 2023

Real-time cross-media attribution and measurement firm Kochava has enhanced its AI tool set with the launch of AI Prompt, which it says uses natural language processing to understand multiple languages and help marketers access and analyze their data. More

'Delighted Surveys' Expands Qualtrics Feedback Options

Oct 27 2023

Qualtrics' fast customer feedback business Delighted has launched Delighted Surveys, challenging template-based quick response providers like SurveyMonkey and Typeform. More

Funds for XM Platform JourneyTrack

Oct 27 2023

In Miami, experience management platform JourneyTrack has been boosted by a $1m investment led by Elevate Capital, to be used to accelerate its product roadmap and scale the business. More

Ipsos Returns to Strong Growth

Oct 26 2023

Ipsos has reported third quarter revenue of EUR 588m, representing organic growth of 4.3% and restoring year-to-date organic growth after shrinkage in the first half. All the group's global regions shared in the Q3 growth, with EMEA leading the way. More

Comscore Adds Social Media to Multi-Platform Suite

Oct 26 2023

Comscore has added social media metrics to its Media Metrix Multi-Platform suite, which already provides a deduplicated view of audiences across desktop and mobile. More

Pureprofile Strengthens UK Team

Oct 26 2023

Global data and insights company Pureprofile has announced two appointments to strengthen its UK operations. Samantha Cooke joins as Senior Partnerships Manager UK, and Tyrone S'ng as Client Development Manager. More

Declines in NA and China Flatten WPP Revenue

Oct 26 2023

WPP has reported third quarter revenue less pass-through costs of $2.837bn, down 0.6% on a like-for-like basis and 5.0% on a reported basis. Declines in North America and China offset growth in the UK, Western Continental Europe and the firm's 'Rest of World' region. More

Six Promotions for Verve

Oct 26 2023

Insights consultancy Verve has announced six promotions across its European team, including Lydia Martin to Research Director. More

$10m for 'Reality Data' Marketplace Firm FlyGuys

Oct 26 2023

Louisiana-based data capture company FlyGuys has closed a $10m Series A round of funding. The money will help fuel continuing innovation, create a scalable software solutions platform and strengthen the company's capacity to recruit and deliver nationwide. More

SurveyMonkey Launches Instant AI Survey-Maker

Oct 25 2023

DIY online survey synonym SurveyMonkey has launched Build with AI, a survey creation feature powered by OpenAI's GPT-3 software. More

Marcoms Veteran to Chair VidMob

Oct 25 2023

AI-based creative performance platform VidMob has appointed former OMD and Aegis Media CEO Mainardo de Nardis as Executive Chairman, supporting its growth strategy and strategic agency relationships. More

Cint Adds Social Media to Lucid Impact Measurement

Oct 25 2023

Inight platform and sample exchange Cint has enhanced its attitudinal measurement product, Lucid Impact Measurement, with the integration of social media platform measurement. More

Senior Hire for AI Ad Testing Platform DAIVID

Oct 25 2023

AI-powered ad creative effectiveness research platform DAIVID has appointed Dan Best as Strategic Advisor, Clients. More

Funds for Video Analyst Twelve Labs

Oct 25 2023

Video understanding company Twelve Labs has raised $10m in a funding round, with which to expand its operations and business reach. More

Stagwell's Code and Theory Hires Analytics and AI Head

Oct 25 2023

Anil Hari has joined Code and Theory, the creative digital firm within Stagwell Group, as Head of Data, Analytics and AI. He joins from analytics and cloud solutions company DataFactZ, where he was a VP. More

Kantar Adds New Generation of AI Features

Oct 24 2023

Kantar has announced a 'broad expansion' of AI capabilities within its brand strategy and creative development portfolio. They include Link subscriptions, to help stretch ad testing budgets; celebrity recognition in Link AI testing; predictive eye tracking; big data for threat detection; and help with 'sonic branding'. More

Chanana to Head Up Toluna and MetrixLab India

Oct 24 2023

Toluna has promoted Dixit Chanana to the role of MD for India, including MetrixLab India and with full responsibility for the development of the Indian business of both brands. More

Proximic Launches Political Ad-Based Segmentation

Oct 24 2023

Proximic, Comscore's programmatic ad targeting division, has announced new audience segments based on exposure to specific political campaigns and local TV programs. More

Databricks Buy Gives it In-House Onboarding

Oct 23 2023

US-based big data and AI solutions firm Databricks has acquired data replication specialist Arcion for just over $100m. The buy will give Databricks its own solution for pulling client data from other applications into its Lakehouse platform, rather than relying on third parties. More

Social Standards Launches 'Brand Maps' Tool

Oct 23 2023

Social media analyst Social Standards has launched a solution called Brand Maps which identifies fast-growing brands - including new entrants to a market which have not yet realised their potential in stores - and profiles their audiences. More

Comscore Adds Streaming Data via Roku Integration

Oct 23 2023

Comscore has announced the integration of Roku - which it says is the number 1 TV streaming platform in the US, Canada and Mexico - into its flagship Campaign Ratings (CCR) cross-platform solution. More

PHD Aus Partners to Offer Beatgrid Cross-Media Measure

Oct 23 2023

Cross-media audience measurement solution Beatgrid has announced a partnership with marcoms firm PHD Australia, a part of Omnicom. More

Kantar Public Partners for Qual AI Tool

Oct 20 2023

Kantar Public has teamed up with AI-based performance consultancy Faculty AI to launch a tool to improve the data synthesis stage of qualitative research studies. More

IA Letter Slams Proposed DC 'Data Tax'

Oct 20 2023

US trade body the Insights Association (IA) is urging the District of Columbia to reject a proposal described as putting a tax on consumer data. More

Partners Launch Hockey Sponsorship Metrics

Oct 20 2023

In the US, AI-powered sponsorship analytics platform Relo Metrics has announced a strategic partnership with SponsorPulse to offer asset-level validation of sponsorship performance for the National Hockey League (NHL). More

UK's Barb Invites Tenders for Establishment Survey

Oct 20 2023

UK TV audience measurement and ad currency body Barb has issued an invitation to tender for its Establishment Survey and panel recruitment contract. The panel will be expanded next year to include 7,000 homes. More

Data Firms Funding Round-Up

Oct 20 2023

Data and analytics firms in the US and Europe continue to attract substantial investments. This week saw funding for Sweden's Mediatool, French community builder Hivebrite and US companies Hayden AI, cross-device iD specialist Fingerprint and sports intelligence pioneer Zelus Analytics. More

Ipsos Unveils Reputation Management Tool RISE

Oct 19 2023

Today sees the launch of Ipsos RISE, which combines the group's corporate reputation and public affairs expertise with AI to provide 'a ground-breaking platform for modern brand, risk and reputation management'. More

Blow for ICO and GDPR as Judge Overturns Clearview Fine

Oct 19 2023

In the UK this week, a judge has allowed the appeal of facial recognition specialist Clearview AI against an enforcement notice and fine issued last year by the Information Commissioner. Clearview successfully argued that it was not subject to the GDPR. More

Nielsen Deal Heralds New Measurement Focus for Netflix

Oct 19 2023

Streaming service Netflix has made ad measurement a 'top priority', and will build on a recent partnership with Nielsen in the US to offer similar capabilities to partners in other countries, according to co-CEO Greg Peters. More

Medallia Hires Product Leader

Oct 19 2023

Customer and employee experience specialist Medallia has appointed Simonetta Turek as Chief Product Officer and a member of the executive leadership team. More

Yabble Hires Leet to Lead European Entry

Oct 19 2023

AI-based insights solution Yabble is to enter the European market, and has appointed Ben Leet as Head of Sales, Europe. The firm is headquartered in New Zealand. More

Attest Adds 'Video Responses' Feature

Oct 19 2023

Users of consumer research platform Attest can now enhance surveys with video responses, adding a qual element to the firm's existing quant offer and bringing them together in its dashboard. More

SKIM Hires US Managing Director

Oct 19 2023

Insight-based consultancy SKIM has named Jeff Haselum as Managing Director, US, based in New York. He replaces fifteen-year company veteran Jeroen Hardon, who after five years leading the US team now returns to HQ to serve as Global Lead, Methodology and Analytics. More

Nielsen ONE Content Launches in Denmark

Oct 18 2023

Nielsen has launched its ONE Content cross-media measurement solution in a first country, Denmark, with plans to roll out around the world over the coming months. Sister product Neilsen ONE Ads is already available in twenty markets. More

Kin + Carta Board Recommends Sale

Oct 18 2023

UK-based digital transformation consultancy Kin + Carta is set to be acquired by private equity advisory firm Apax Partners, in a deal valuing it at around £203 million, or 110p per ordinary share. More

Forrester Unveils Chat-Based AI Query System

Oct 18 2023

Technology markets research and consulting group Forrester has launched an AI tool called Izola, allowing users to query its knowledge base and receive 'a clear, synthesized answer' via a chat interface. More

Former Brandwatch Chairman Joins Pureprofile Board

Oct 18 2023

Australia-based data and insights company Pureprofile has appointed former Brandwatch Chairman Mark Heeley as a Non-Executive Director. More

Coding Platform codeit Adds 'themeit' AI Tool

Oct 18 2023

UK-based coding software provider codeit has launched a tool called themeit, which automatically extracts themes, autocodes verbatim data and applies sentiment analysis using generative AI. More

NIQ Adds TikTok Shop Sales Measurement

Oct 18 2023

In the US, NIQ - once Nielsen's consumer data division - has launched a service measuring sales on social media eCommerce platform TikTok Shop, offering users data on sales volume, value and market share at the brand level. More

Nextdoor Launches New Ad Measurement Features

Oct 17 2023

Neighborhood networking service Nextdoor has launched new solutions to help users measure and optimize ad performance, both on- and off-line. More

SightX Moves Maloney McCall for New Europe / APAC Role

Oct 17 2023

Research tech firm SightX has moved its VP Global Commercialization Daryl Maloney McCall to focus on regional growth in Europe and APAC, as its offering and client base in these regions expands. More

Director Hire Boosts RONIN B2B Data Collection Offer

Oct 17 2023

UK-based B2B, healthcare and tech sector researcher RONIN International has appointed David Sutterby, formerly Director of Telephone and Online Operations at QRS Market Research, as Director of Client Services. More

MyTelescope Debuts Trendspotting and Forecasting Tool

Oct 17 2023

Stockholm, Sweden-based market intelligence and search specialist MyTelescope has released an AI-based platform using search data to spot opportunities, identify market trends, analyse purchase intent and forecast future sales and market share. More

Miami Buy Boosts Analytics for Consulting Firm CGI

Oct 17 2023

Independent IT and business consulting firm CGI has acquired Momentum Consulting Corp., a Miami-based firm in the same sector and specializing in digital transformation, data analytics and managed services. More

Veritonic to Measure Embedded Ad Performance

Oct 17 2023

Audio analytics and research platform Veritonic has announced that clients can now measure the performance of embedded or 'baked-in' audio ads via pixel-based brand lift measurement on listener ad exposure. More

$14m Funds for Data Monitoring Firm Pantomath

Oct 17 2023

Data observability and traceability platform Pantomath, based in Cincinnati, Ohio, has raised $14m in Series A funding. The money will be used to develop further AI offerings and to recruit for its engineering, product, customer success, marketing and sales divisions. More

New CFO, Strong Results for Innovid

Oct 16 2023

In New York, digital video ad and analytics tech firm Innovid has appointed Anthony Callini as CFO, effective today, replacing Tanya Andreev-Kaspin who will 'pursue other opportunities' after a six month transition period. The firm also reported unaudited Q3 revenue of c. $36m, beating forecasts. More

New West Wales HQ for Delineate

Oct 16 2023

British, tech-based insights and data firm Delineate is moving its headquarters to Ceredigion, on the west coast of Wales, and says it will build its team there to some 50 employees. More

Retail Chain Saks Off 5th Adds Analytics Head

Oct 16 2023

In New York, luxury 'off-price' department store chain Saks Off 5th has appointed former Rakuten CMO Kim Miller as Chief Marketing and Analytics Officer, continuing a senior management restructure with a focus on understanding the customer. More

Nielsen Aus Partnerships Widen Access to CMV Data

Oct 16 2023

In Sydney, Nielsen has partnered with audience tech firm Eyeota and synthetic population modeler RDA Research to offer Australian advertisers and marketers enhanced access to its CMV dataset (Consumer and Media View). More

Indeemo Adds Zoom / Teams Import and AI Analysis Tools

Oct 16 2023

In-the-moment video research platform Indeemo has upgraded its platform to allow users to import depth interview and focus group content directly from Microsoft Teams and Zoom, and to analyse them 'in minutes' using Generative AI. More

Environics and Snowflake Boost 'Clean Room' Offer

Oct 16 2023

Canadian marketing services and data firm Environics Analytics (EA) has expanded its partnership with data marketplace Snowflake, to broaden the functionality of its EAVault clean room service. More

dentsu to Use VideoAmp Data for Ad Currency

Oct 13 2023

dentsu has announced agreements with seven media partners who will use the global marcoms group's own proprietary system for ad buying and placement. The system taps subsidiary firm Merkle's Merkury database and M1 audience profiles, and gets its audience estimates from VideoAmp. More

California Strengthens CCPA with 'Delete Act'

Oct 13 2023

The government of California has passed the 'Delete Act', allowing consumers to remove their personal data from the records of multiple companies with a single request on a single web page. More

Cleanlabs Gets $25m, Unveils LLM Output Cleaner

Oct 13 2023

San Francisco-based automated data curation specialist Cleanlab has secured $25 million in Series A funding to expand its operations; and has launched new features to deal with 'unreliable outputs' from Large Language Models (LLM). More

Four Promoted to Director Level at ISC-CX

Oct 13 2023

Swiss-German-based customer experience analyst ISC-CX has announced the promotion of four female employees to director-level positions: Mujinga Muyombo, Márta Jakab, Lorella Graziano and Lama al Rifai. More

Major Upgrade for Zeta's Marketing Platform

Oct 13 2023

Cloud-based marketing platform Zeta Global has announced new AI-enabled features for marketers looking to improve results and upgrade the consumer experience. The new additions include forecasting, modeling and attribution capabilities, and a customer intelligence app. More

Buy for Air Play and Music Trends Tracker Mediabase

Oct 13 2023

In the US, Mediabase, which provides data on radio airplay, charts and audience listening trends, has acquired the All Access music distribution business unit from publisher Joel Denver. More

Key Role in Nielsen 'Transformation' for New CFO Jenson

Oct 12 2023

Nielsen has announced that CFO Warren Jenson, who joined the ratings giant just five months ago, will add the role of company President to his existing responsibilities. He will oversee the modernisation of operations and manage Nielsen's IT, Corporate Development and Global Strategy functions. More

Stagwell Announces 'Harris Quest' Research Suite

Oct 12 2023

Marcoms group Stagwell has announced details of a suite of integrated, AI-based research products on which its Harris Poll and Maru agencies are working together. To be known as 'Harris Quest', this will include AI-enabled self-service polling and other 'instant information' SaaS solutions. More

i4i Promotes Nicholson for New CTO Role

Oct 12 2023

Needham, Massachusetts-based in4mation insights (i4i) has promoted John Nicholson to be its first Chief Technology Officer. The firm offers marketing performance measurement and optimization solutions with a focus on Marketing Mix Modeling (MMM). More

KPMG Customer Partner Halligan to Take OzTam CEO Role

Oct 12 2023

Australian TV measurement body OzTam has appointed Karen Halligan, most recently a Partner at KPMG, as its new Chief Executive. More

UK's Origin to Trial Samba TV ACR Approach

Oct 12 2023

Origin, the cross-media measurement initiative of the UK's advertising trade group ISBA, is to work with US-based cross-screen analytics provider Samba TV, to test television data from the latter's proprietary automated content recognition (ACR) technology. More

SurveyMonkey Adds MaxDiff Solution

Oct 11 2023

DIY online research pioneer and enterprise feedback platform SurveyMonkey has added MaxDiff Analysis features, using industry standard Best-Worst scaling methodology to assess respondent's preferences. Existing customers on Advantage or higher plans get the tools for free. More

CEO Steps Down at Publisher Wiley

Oct 11 2023

New Jersey-based research and education publishing company Wiley has announced that its President and CEO Brian Napack is stepping down from the roles, to be replaced immediately as Chief Exec on an interim basis by Matthew Kissner, who has taken the interim role once before. More

Stravito Appoints VP of Marketing

Oct 11 2023

Stockholm-based enterprise insights platform Stravito has appointed former Adyen and Surfly exec My Truong as its Vice President of Marketing. More

Nexxt Intelligence Debuts AI-Based Coding Tool

Oct 11 2023

Toronto-based conversational AI company Nexxt Intelligence | inca, has announced the launch of inca AI Coding, which codes open-ended survey data. More

Kin + Carta Completes Melon Integration in SE Europe

Oct 11 2023

UK-based digital transformation consultancy Kin + Carta has officially opened its Southeast Europe delivery hub, following its acquisition of Bulgaria and North Macedonia-based software development company Melon Group early last year. More

Sprinklr Expands CXM Coverage to New Google Tool

Oct 11 2023

Unified customer experience management platform Sprinklr has expanded its dashboard coverage to include Google and YouTube's new AI-powered ad solution Demand Gen Campaigns. More

Paramount to Transact Ads Based on iSpot Data

Oct 10 2023

Media and streaming group Paramount Global has announced a deal with TV audience measurement company iSpot.tv, whose Unified Measurement service will serve as an ad buying currency for the broadcaster's linear and streaming TV in the US. More

Arbittier and Lee Launch New Healthcare Fieldwork Firm

Oct 10 2023

In New York, healthcare research veterans Jerry Arbittier and Chris Lee have launched Fusion Healthcare Fielding, offering 'full service fielding solutions' for the sector. More

Brain Decoding Firm Arctop Secures $10m Funding

Oct 10 2023

In Los Angeles, brain decoding software platform Arctop has announced a $10m Series A funding round, which it will use to accelerate the commercialization of its tech translating brain activity into real-time information for third party applications. More

Tesco, dunnhumby Extend Media and Insight Platform

Oct 10 2023

Supermarket giant Tesco and its data division dunnhumby have announced further new features on the Tesco Media & Insight Platform, including ads on 'Scan as You Shop' handsets, product placement options, and collaboration with the ISBA over standardisation of retail media measurement. More

Data Management Firm TileDB Raises $34m

Oct 10 2023

US-based TileDB, which provides open source tools for data management, has closed a Series B funding round of $34m, with which to expand its solution, operations and business reach. More

Tobii Launches Mobile-Based UX Eye Tracking Tool

Oct 10 2023

Eye tracking hardware and software specialist Tobii has launched a product called UX Explore, allowing researchers to conduct eye tracking and attention measurement studies and tests at scale via mobile phones. More

AudienceProject Hires Nielsen Man to Drive UK Expansion

Oct 9 2023

In London, audience measurement solutions firm AudienceProject has appointed former Nielsen exec Paul Barnard as Managing Director for the UK. More

Frank Kelly Joins Virtual Incentives

Oct 9 2023

Rewards and payment solutions provider Virtual Incentives has appointed former Ipsos, Kantar and Nielsen exec Frank Kelly as Market Research Practice Lead, based in Boston, Massachusetts. More

Partners Combine Attention Data and Smart Bidding Tech

Oct 9 2023

Adelaide, Australia-based omnichannel attention measurement company Amplified Intelligence has partnered with AI firm Chalice Custom Algorithms to combine its attention data with smart bidding technology. More

E-Tabs Launches 'SlideCraft' Bulk Charting Tool

Oct 9 2023

London-based research software and solutions firm E-Tabs claims to have 'eliminated the hassle of bulk charting in PowerPoint', with the launch of a cloud-based 'pick and mix' slide generator called SlideCraft. More

Three Join Mustard

Oct 9 2023

In Manchester, UK, insight agency Mustard has appointed Richard Lomax as Senior Research Manager, Bruna Pani as Digital Marketing Executive, and Grace Tomlinson as Research Executive. More

Change at the Top for Fastuna

Oct 6 2023

Research platform Fastuna has announced the departure of its MD of five years Maria Soroka, and the appointment of Ipsos veteran Rimantas (Rimas) Remontas to replace her. More

NPAW Launches Publisher Analytics Tool

Oct 6 2023

NPAW, which offers analytics solutions for online media companes and has offices in Barcelona and New York, has launched a content optimization tool called Publisher Analytics. Features include real-time A/B testing for content elements. More

Vypr CFO Williams Steps Up to Chief Exec

Oct 6 2023

In Manchester, UK, product intelligence platform Vypr has promoted its CFO Chris Williams to CEO. He replaces founder Ben Davies, who the firm says will maintain a key role in the leadership team as it looks to scale up. More

App Engagement Platform Aampe Raises $7.5m

Oct 6 2023

Aampe, a user engagement platform with locations in Raleigh, NC and Singapore, has announced a Pre-Series A funding round totalling $7.5m, with which to support product development and fuel continued global expansion. More

VidMob Appoints VP Partnerships

Oct 6 2023

Personalized video content creation platform VidMob has appointed former Google exec Robert Wollner as its first VP of Agency Partnerships, responsible for nurturing and advancing its collaborations with global agencies. More

Korean Launch for Nielsen Media Impact

Oct 6 2023

Nielsen has rolled out its Nielsen Media Impact (NMI) solution in South Korea, offering clients there deduplicated media consumption metrics across multiple platforms, via a single planning interface. More

Rep Data Buys Anti-Fraud Platform Research Defender

Oct 5 2023

In the US, data collection company Rep Data has acquired data quality and anti-fraud software platform Research Defender. Terms of the deal have not been disclosed. More

Contentsquare to Buy Product Analyst Heap

Oct 5 2023

In the US, digital experience analyst Contentsquare is to acquire product analytics specialist Heap, for an undisclosed sum. More

Kantar Extends Romanian TV Measurement Contract

Oct 5 2023

Kantar Media has signed an agreement with Romanian industry TV measurement body ARMA, to continue providing broadcast TV ratings to the market until the end of 2027. More

6sense Promotes for Chief Revenue Officer Role

Oct 5 2023

San Francisco-based predictive intelligence firm 6sense has promoted Latané Conant to the role of Chief Revenue Officer, leading the company's go-to-market strategy. More

Funds for Bank Customer Insights Platform Revio

Oct 5 2023

In the US, customer insights platform Revio has raised $2.5m in a Series A round of funding to accelerate the adoption of its technology, which helps community and regional financial institutions identify opportunities to increase customer retention, lifetime value and profitability. More

Movate Buys Outsourced CX Services Firm TSD Global

Oct 5 2023

Digital tech and CX services company Movate has acquired TSD Global, an international provider of outsourced sales and CX services. Terms of the deal have not been disclosed. More

Audience Analyst Beatgrid Hires Nielsen's Brennan

Oct 4 2023

In New York, audience measurement specialist Beatgrid has appointed long-time Nielsen exec Terrie Brennan as Chief Commercial Officer. More

Yabble's Virtual Audiences to Mimic Real Customers

Oct 4 2023

In New Zealand, insights platform Yabble has launched a product which offers real-time interaction with virtual audiences that emulate real customers. More

Komodo Hires GM for MapEnhance, and Head of Marketing

Oct 4 2023

In the US, healthcare tech company Komodo Health has appointed Brad Kelley as General Manager of its data platform MapEnhance, while Julia Goebel joins as Head of Marketing. More

Verve and Basis Launch Respondent Quality Initiative

Oct 4 2023

Insights consultancy Verve and full service agency Basis have formed a global partnership to develop an initiative called 'CoLab' - to address the 'growing respondent quality problem'. More

Stackline Launches 'Beacon Pro' Product Prediction Tool

Oct 4 2023

In the US, retail tech firm Stackline has launched a tool called Beacon Pro, using AI to help brands predict future sales, traffic, conversion, marketing and operational performance across every product. More

Brox.AI Gets Seed Funds for AI-Powered Brand Tracker

Oct 4 2023

AI-powered consumer brand tracker.Brox.AI, which was set up earlier this year by two of the creators of YouGov Signal, has raised $1.9m in a seed funding round. More

$15m Series A for Video Analytics Platform Unitary

Oct 3 2023

London firm Unitary has raised $15m in series A funding, for use in scaling its AI video classification technology which 'understands video the same way that humans can'. More

Complex Analytics Expert Joins Ipsos MMA

Oct 3 2023

New York-based Ipsos MMA has appointed former DDB and Kantar exec and complex analytics expert Roopa Choodamani as Vice President, Analytic Consulting. More

RTB House Hires [x+1] Founder as CCO

Oct 3 2023

In New York, retargeting technology provider RTB House, has appointed former PayPal exec and [x+1] co-founder Michael Lamb as Chief Commercial Officer. More

Funds for Retail Predictive Platform Daash Intelligence

Oct 3 2023

In Miami, retail markets predictive intelligence platform Daash has closed a $2.75m seed investment round, for use in honing its predictive intelligence platform and scaling go-to-market efforts across multiple CPG categories. More

Cision Adds Dow Jones Titles to Intelligence Platforms

Oct 2 2023

Consumer and media intelligence specialist Cision has integrated Dow Jones titles - including The Wall Street Journal, Barron's, MarketWatch, Investor's Business Daily and Dow Jones Newswires - into its intelligence platforms. More

Senior Hire Signals New Phase for Netquest

Oct 2 2023

Panels and behavioral data specialist Netquest has appointed Jordi Guix as Client Solutions Director, signalling 'a new era of strategic growth and innovation', according to the firm. More

Delineate's Simon Sketchley Named Chief Client Officer

Oct 2 2023

UK-based insights and data firm Delineate has promoted Simon Sketchley to the role of Chief Client Officer, covering all aspects of client delivery including insight functions, data services and quality. More

EveryMatrix Buys Data-Driven Betting Firm DeepCI

Oct 2 2023

Malta-based B2B iGaming software provider EveryMatrix has acquired Queensland, Australia-based data-driven betting and gaming optimisation service DeepCI. Terms of the deal were not disclosed. More

Northern Light Adds 'QuickBoards' Feature

Oct 2 2023

In the US, knowledge management platform Northern Light has added a feature called 'QuickBoards' to its SinglePoint suite of MR portals, enabling any user to create a topical market or competitive intelligence research dashboard in seconds. More

Funds for Natural Language Analysis Firm PandasAI

Oct 2 2023

Munich-based natural language querying specialist PandasAI has has raised more tha EUR 1m in pre-seed funding, which it will use to step up its recruitment activity, and continue development and promotion of its conversational AI Assistant. More

$150m Funding for Market Intell Platform AlphaSense

Sep 29 2023

New York-based market intelligence platform AlphaSense has raised $150m in a Series E round of funding, which it will use to expand its enterprise solution, and deploy its AI search capabilities, purpose-built market intelligence and financial LLMs, and GenAI capabilities. More

Storewise Launches PriceFind Competitor Pricing Tool

Sep 29 2023

In the US, independent grocer automation software provider Storewise has launched a tool called PriceFind, which delivers access to details about competitors' pricing on hundreds of everyday products, such as common grocery items. More

StackAdapt Expands ABM Tool to EMEA and Canada

Sep 29 2023

Self-serve programmatic ad platform StackAdapt has partnered with B2B web site visitor identification software developer Lead Forensics, to expand its ABM (account based marketing) Targeting and Measurement solution in the EMEA and Canada. More

WEVO Launches Pulse for 'Instant' Idea Testing'

Sep 29 2023

User experience (UX) platform WEVO has launched a tool called Pulse, which combines generative AI and data from WEVO's more than a million user research participants to enable product, marketing and design teams to 'take a pulse' of user experience. More

Podchaser Debuts Podcast Audience Targeting Capability

Sep 29 2023

In the US, podcast database Podchaser has launched a predictive language modeling capability, allowing advertisers to refine their podcast audience targeting initiatives. More

Dentsu Launches Contextual Ad Solution for CTV

Sep 29 2023

Dentsu has launched a cookieless solution called Contextual Intelligence for Connected Television (CI for CTV), allowing advertisers to understand where their ads are being placed within CTV inventory, and offering keyword targeting at the video level. More

Deitch's New Firm to Help Clients Hit the High Notes

Sep 28 2023

In France, former Cint COO JD Deitch has launched Passaggio, a company helping insight and analytics firms among others to achieve operational excellence. More

Chile Launch for Kantar Media Deduped Audience Tool

Sep 28 2023

Audience measurement division Kantar Media has launched its Campaign Audience Validation product in Chile. More

Affinity Partners to Close CTV Ad Loop

Sep 28 2023

CTV and cross-screen advertising company LG Ad Solutions has developed a targeting and measurement solution called LoopIQ, in partnership with consumer purchase insights firm Affinity Solutions. More

Nicita Steps Up to CEO Role at Human8

Sep 28 2023

Global insights consultancy Human8 has announced that co-founder Kristof De Wulf is to step down from the CEO role, with Camille Nicita taking over from next Monday. Katherine Ephlin, currently North America Head of Operations, will replace Nicita as MD North America. More

Canvs AI Gets Funds for Product and Market Expansion

Sep 27 2023

In the US, consumer and employee feedback platform Canvs AI has raised $15m in funding, which it will use to accelerate product development and go-to-market expansion. More

Expansion Funds for UserEvidence

Sep 27 2023

In Jackson, Wyoming, b2b customer voice platform UserEvidence has secured $9m in Series A funding, to be used in further developing its platform with generative AI capabilities and scaling its Go-To-Market operations. More

Verve Names SVP North America

Sep 27 2023

Insights consultancy Verve has appointed former Hall & Partners exec Deidre Sullivan as Senior Vice President, North America. She is based in New York. More

Media Research Users Council India Names New Chair

Sep 27 2023

The Board of not-for-profit the Media Research Users Council India (MRUCI) has elected Shailesh Gupta as Chairperson and Shashank Srivastava as Vice Chair. More

Kantar's Rodrigues Takes Data Lead at This is Flow

Sep 27 2023

In Australia, full service media agency This is Flow has appointed long-time Kantar exec Straford Rodrigues as Chief Data Officer. More

PureSpectrum Launches PureText API Integration

Sep 27 2023

In the US, online sample marketplace PureSpectrum has made its PureText respondent screening solution available as an external API, which it says will add a 'critical layer of security and confidence' while saving hours of manual text review to any insights platform. More

Comscore Launches New Proximic Audience Tools

Sep 26 2023

Comscore's dedicated programmatic targeting division, 'Proximic by Comscore', has launched three new and expanded contextual solutions, to deliver access to ID-free audiences across platforms. More

SurveyMonkey Launches Forms Creation Solution

Sep 26 2023

Online survey specialist SurveyMonkey has launched a solution called Forms, to help users create web forms with purpose-built templates, customizable fields and third-party integrations, as well as advanced features including data and workflow automation tools. More

Data City Raises Expansion Funding

Sep 26 2023

In the UK, data-as-a-service industrial classification platform The Data City has raised an undisclosed six-figure round of funding. This will be used to expand its team, to support the expansion of its customer base globally, and to accelerate the global roll-out of its AI-driven data platform. More

Quester Launches 'DRIVE' Brand-Building Methodology

Sep 26 2023

In the US, strategy and insights firm Quester has launched a brand-building methodology called DRIVE, which the company says 'puts real people and their love and emotional connection to brands at the heart of the creation process'. More

CX Platform Sprinklr Names EVP of Customer Operations

Sep 26 2023

New York City-based customer experience management (CXM) platform Sprinklr has appointed Scott Harvey as Executive Vice President of Customer Operations. More

iSpot Accredited for National Ad Occurrence Reporting

Sep 26 2023

In the US, real-time television ad measurement firm iSpot has received its first Media Rating Council (MRC) accreditation, for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks. More

Seed Funds for Ethical Data Exchange 360ofme

Sep 26 2023

US-based 'ethical data exchange' 360ofme has raised seed funding, which it will use for product development, hiring, and to facilitate the commercial launch of its product. It has also appointed Kara Grasso as Head of Strategy and Revenue, and Philippe Le Berre as Chief Technology Officer. More

Data Firm Splunk to Join Cisco for $28 Billion

Sep 25 2023

Connectivity giant Cisco is to splash out $28bn in cash to acquire Splunk, which focuses on cybersecurity, data analytics and observability. More

Formal Opening in Bulgaria for Veridata Insights

Sep 25 2023

Texas-based data collection firm Veridata Insights has officially opened an office in Bulgaria, where it has employed remote team members for some time. More

i4i Launches Marketing Mix Optimization Tool

Sep 25 2023

In Needham, Massachusetts, data modeling and analytics provider in4mation insights (i4i) has launched Optimetry, described as an 'always-on' SaaS optimization tool giving clients access to 'marketing mix model data for dynamic scenario planning over the life of marketing campaigns'. More

Horizon Hires 'Human Intelligence' SVP for WHY Group

Sep 25 2023

In New York, Horizon Media has appointed Scott Lukas as Senior Vice President of Human Intelligence in its WHY Group, which analyzes culture, people and brands. More

$14m for Data Firm Secoda

Sep 25 2023

Toronto, Canada-based Secoda has announced a $14m Series A funding round, for continued development of its generative AI solutions allowing non-specialists to search, analyse and make use of company data. More

Acceldata Buys User-Generated Media Analyst Bewgle

Sep 22 2023

In India, enterprise data observability specialist Acceldata has acquired artificial intelligence platform Bewgle, which gathers insights from user-generated content like reviews, social media, videos and images. Terms of the deal have not been disclosed. More

Freemavens Launches TILT Performance Diagnostic Tool

Sep 22 2023

London and China-based insights and analytics growth consultancy Freemavens has launched a machine learning model called 'TILT', to help businesses identify which real-world factors are impacting the performance of a category or brand. More

Rival Launches AI-augmented Analysis and Storytelling

Sep 22 2023

Insight tech specialist Rival Technologies has expanded its mobile research platform with new AI-based reporting and chat branding capabilities. More

CX BPO Firm Alorica to Hire Hundreds in Poland

Sep 22 2023

US-based digital CX business process outsourcing (BPO) firm Alorica has officially launched operations in Poland, where it has announced plans to create hundreds of jobs. More

Basis Technologies Adds Snapchat Ad Measurement

Sep 22 2023

In the US, programmatic advertising and media automation solutions provider Basis Technologies has announced an integration allowing marketers to measure Snapchat ad performance from a demand-side platform (DSP). More

Comscore, iSpot, VideoAmp Get Conditional Certification

Sep 21 2023

Cross-media measurement initiative the US Joint Industry Committee (JIC) has announced that following a 'rigorous RFI scoring process' it has granted conditional certification to Comscore, iSpot and VideoAmp. More

Ipsos Puts Inspirational Insight Leaders on 'The Path'

Sep 21 2023

Ipsos North America has launched an industry-wide initiative called 'The Path', a forum for insights and analytics leaders to share details about their careers and advice to inspire the 'next generation of professionals'. More

Product Experience Firm Akeneo Buys AI Platform Unifai

Sep 21 2023

US-based product experience (PX) company Akeneo has acquired Unifai, a platform for automated product data collection, cleansing, categorization and enrichment. Terms of the deal were not disclosed. More

mindline Hires Five Former Happy Thinking People

Sep 21 2023

Full service research agency mindline has appointed five former execs from consultancy Happy Thinking People, for its new Berlin-based qual unit mindline explore. More

Acxiom Hires Merkle Man John Watkins as COO

Sep 21 2023

In the US, customer intelligence company Acxiom has hired long-time Merkle exec John Watkins as its first Chief Operating Officer. More

Wunderman Thompson Debuts Attention-based Testing Tool

Sep 21 2023

WPP-owned marcoms network Wunderman Thompson has launched an AI-powered creative testing tool called 'Reveal', which measures the attention and the emotional connections that people have with brand content. More

Kynetec Launches 'Interlytics' Predictive Tool

Sep 20 2023

Agriculture and animal health specialist Kynetec has launched a tool which integrates crop protection market data, sourced from growers, with data sources such as macroeconomic indicators, climate data and demographic trends, to provide a multi-faceted view of the agricultural market. More

Barb Adds BVOD, SVOD and Video Sharing Data to API

Sep 20 2023

The UK's TV audience measurement body Barb has upgraded its API to include non-linear viewing on broadcaster video-on-demand (BVOD); subscription video-on-demand (SVOD); video sharing services and viewing on PCs, tablets and smartphones. More

Partnership for InMoment and Contentsquare

Sep 20 2023

US-based customer intelligence platform InMoment and digital experience analyst Contentsquare have partnered to help marketing CX teams visualize customer experiences and understand web site and mobile app visitor behavior. More

Affinity Solutions Hires New Chief Product Officer

Sep 20 2023

In the US, consumer purchase insights company Affinity Solutions has appointed Kalyan Lanka as Chief Product Officer. More

MarketCast Launches Brand Tracking+

Sep 20 2023

Los Angeles-based research company MarketCast has launched a brand tracking solution combining consumer data, ad performance data, and a 'brand fandom' framework, to help marketers understand how their brand's performance is shifting. More

Egan Launches Healthcare Fieldwork and Sampling Firm

Sep 19 2023

In New York, former Medefield and Dynata exec Brendan Egan has set up a healthcare fieldwork and sampling firm called Brightside Research Solutions, with targets including patients, healthcare professionals and healthcare B2B stakeholders. More

$100m for Knowledge Management Specialist Pryon

Sep 19 2023

In the US, AI-enhanced knowledge management platform Pryon has raised $100m in a Series B round of investment, which it will use to accelerate company growth, develop its team, and expand into international markets. More

MFour Launches AI-Based Research Tools

Sep 19 2023

In the US, consumer intelligence platform MFour has launched two AI tools which it says will enable anyone to conduct, analyze and implement market research 'like an expert'. More

Growth Capital for Customer Data Platform Ometria

Sep 19 2023

London and New York-based customer data and experience specialist Ometria has raised £8m in growth capital, for use in further developing the retail-specific AI capabilities of its platform. More

Target Research Buys Food Intel Platform Spoonshot

Sep 18 2023

New York-based Target Research Group has acquired food intelligence platform Spoonshot, with whom it has collaborated for the last two years developing Foodbrain+, an AI-based innovation and consumer testing tool. More

SurveyMonkey Appoints CMO

Sep 18 2023

DIY online survey pioneer SurveyMonkey has appointed former Cloudflare and AWS exec Amit Prakash as Chief Marketing Officer. More

Half Billion Funding for Databricks

Sep 18 2023

US-based big data and AI solutions firm Databricks has announced Series I funding of more than $500m, valuing the company at $43bn. More

Boxclever Boosts Qual Team with Two New Directors

Sep 18 2023

Leeds, UK-based full service agency Boxclever has appointed two new Qualitative Research Directors, nine-year Basis Research veteran Taryn Needham and Emma Kirk, who spent a similar amount of time at Join The Dots and InSites Consulting. More

Data and Analytics Software Firm SQream Raises $45m

Sep 18 2023

Tel Aviv-based data & analytics solutions firm SQream Technologies has raised $45m in a Series C financing round, and will use the funds to expand in North America, extend its strategic partnerships and drive development of its AI/ML enterprise capabilities and big data analytics. More

Funds for Paris-Based Retail Analytics Firm mimbi

Sep 18 2023

Retail media analytics platform mimbi has raised EUR 1.5m in a funding round, and says the money will help accelerate its commercial development in Europe. The firm has also added former Cdiscount CEO Emmanuel Grenier and investor Marc Menasé to its board of Directors. More

Infillion Talks Up MediaMath as Buy Completes

Sep 18 2023

Infillion, the ad tech company which acquired global MR company Phonic earlier this year, has announced the completion of its acquisition of the assets of MediaMath, and given an upbeat assessment of the worth and future potential of those assets. More

Funding and Layoffs at Measurement Firm VideoAmp

Sep 15 2023

In the US, media measurement, data and software solutions provider VideoAmp has raised $150m in a Series G round of growth funding. At the same time, the firm has laid off about 10% of its workforce. More

Launch of Online Reputation Platform 'Infuse Reviews'

Sep 15 2023

US firm Infuse Reviews has launched out of stealth mode, offering an 'all-in-one' platform to help businesses manage their online reputation, gather customer feedback and enhance customer experiences. More

Relo Metrics Forms Advisory Board

Sep 15 2023

AI-powered sponsorship analytics platform Relo Metrics has formed an Advisory Board, comprising Bayer's former Global Media Director Samuel Rueff; Sky Media UK's former MD Jamie West; and Dana Venino, who is currently Relo Metrics' Chief Customer Advisor. More

Untold Insights Launches AI Gen Z 'Persona'

Sep 15 2023

Untold Insights, which combines customer insights with AI, has launched a Gen Z AI persona through which it says users can have a 'direct conversation' and gain insights from their target audience segments. More

DoubleVerify Flags 'Made for Advertising' Sites

Sep 15 2023

Digital media measurement and analytics platform DoubleVerify (DV) has expanded its brand safety and suitability solution, allowing advertisers to monitor and avoid MFA (Made for Advertising) sites, and identify MFA content. More

Karthik Rao Replaces David Kenny as Nielsen CEO

Sep 14 2023

Long-time Nielsen exec Karthik Rao has been named as the company's new Chief Executive Officer, replacing David Kenny who moves to the role of Executive Chairman. More

Dynata Hires First Chief Commercial Officer

Sep 14 2023

First-party insights data company Dynata has appointed Brad Brockhaug for the newly created role of Chief Commercial Officer (CCO). He is based in New York. More

Claritas Buys Ad Targeting Specialist ArtsAI

Sep 14 2023

In the US, consumer segmentation firm Claritas has acquired AI-based ad tech company ArtsAI, for an undisclosed sum. More

BGB Buys Healthcare Consultancy Kx Advisors

Sep 14 2023

In the US, communications firm BGB Group has acquired strategy consultancy Kx Advisors, which offers solutions driven by data-driven insights - both focus on the healthcare sector. Terms of the deal has not been disclosed. More

Empower Hires Marketing Science and Operations Heads

Sep 14 2023

In New York, Empower Media has appointed Yating Sun as EVP Head of Marketing Science, and Art Zambianchi as Chief Operating Officer. More

Swoop to Predict When Patients Won't Take Their Meds

Sep 14 2023

Swoop, which provides healthcare audiences to the pharma and life sciences industries, has launched a solution called 'Predictive AI Adherence Targeting', allowing healthcare advertisers to predict and engage those patients who are likely to fail to take their medications appropriately. More

New Wavemaker Tools Find Missed Growth Opportunities

Sep 14 2023

WPP's consumer data specialist Wavemaker has launched a toolkit to help its consultants identify and assess the growth opportunities clients miss due to lack of adoption of marketing practices - such as AI-based innovation, addressability, eCommerce and advanced analytics. More

New GMO Function Weeds Out 'Ghost Completes'

Sep 14 2023

In Tokyo, GMO Research has launched a function to identify and exclude 'ghost completes' from its Asia Cloud Panel, which currently comprises 48.9 million consumers across sixteen countries and regions. More

iSpot Acquires TV Ad Impact Measurement Firm 605

Sep 13 2023

In the US, real-time television ad measurement firm iSpot has acquired TV ad impact measurement company 605. Terms of the deal have not been disclosed. More

Former Starbucks Exec Named Ignite 360 CEO

Sep 13 2023

In the US, consumer insights, strategy, and training firm Ignite 360 has appointed former Starbucks exec Lisa Osborne as Chief Executive Officer, succeeding its founder Rob Volpe, who is moving into the position of Chairman and setting up a new company, Empathy Activist. More

M-Brain Renamed Valona Intelligence

Sep 13 2023

Finnish market and competitive intelligence provider M-Brain has changed its name to 'Valona Intelligence'. More

ViewersLogic Adds iOS Users to Single-Source Data Panel

Sep 13 2023

Consumer behaviour specialist ViewersLogic has launched its Single-Source Panel app on iOS. The panel was previously only available for Android users, and the firm says the expansion makes the panel more representative of the UK population. More

Heap Update Delivers Behavior Analysis at Speed

Sep 13 2023

Digital analytics specialist Heap has expanded its data analysis tools, to enable enterprises to understand actions users take across all platforms, at speed. More

MMR Names Dan Jenkins Agile Research Head

Sep 13 2023

In the UK, consumer and sensory specialist MMR Research has appointed Dan Jenkins as Head of Agile Research, tasked with integrating new technology, including Generative AI, into the company's practices. More

Nielsen's Gracenote Launches FAST Program Service

Sep 12 2023

Nielsen's entertainment data provider Gracenote has launched a program to help content publishers and broadcasters get their 'Free Ad-Supported Streaming TV' (FAST) channels and programming distributed by major streaming platforms. More

Differentology to Deliver Origin Media Landscape Study

Sep 12 2023

Joint industry cross-media measurement programme Origin is partnering with media research specialist Differentology, to deliver its quarterly UK Media Landscape and Enumeration Survey. More

Integro Health Hires Head of Behavioral Sciences

Sep 12 2023

In the US, specialist agency Integro Health has appointed Kristie Boland as Head of its Behavioral Sciences practice. More

Affectiva Adds Attention Metric to Emotion AI

Sep 12 2023

US-based facial analysis tech firm Affectiva has launched a new metric within its Emotion AI offering, measuring attention signals such as gazing away, speaking and drowsiness, on behalf of brands, advertisers, entertainment companies, and their market researchers. More

Portner Joins Retail Insights Firm Vista Grande

Sep 12 2023

US and Canada-based consultancy Vista Grande has appointed Adam Portner as Senior Vice President, Business Development. More

Ascential COO to Depart

Sep 12 2023

B2B information, analytics, events and eCommerce optimisation specialist Ascential (previously known as EMAP) has announced that its COO Paul Harrison will be leaving the company on 30th September to join cubic storage automation firm AutoStore, as CFO. More

Krea Launches Agile Research Platform 'Kyte'

Sep 11 2023

Indian healthcare and medical fieldwork specialist Krea eKnowledge has launched an agile research offering called 'Kyte', promising rapid turnaround research services to pharmaceutical, life sciences and health-tech companies. More

CLARA Analytics Raises $24m to Add AI Capabilities

Sep 11 2023

In the US, insurance sector tech provider CLARA Analytics has raised $24m in a Series C round of funding, which it will use to enhance its platform's capabilities in areas including generative AI, predictive modeling and natural language processing. More

Expansion Funds for UK Market Intel Firm AMPLYFI

Sep 11 2023

AI-powered market intelligence firm AMPLYFI has raised a 'significant' amount of funding, which it will use to continue its international expansion and further develop its technology. More

Marin and HubSpot in Personalization Partnership

Sep 11 2023

US marketing analysis and digital marketing optimization specialist Marin Software has integrated with CRM platform HubSpot, allowing marketers to target audiences at the right moment with personalized experiences. More

Nielsen to Lay Off 9% of Workforce

Sep 8 2023

Nielsen is planning to lay off 9% of its global workforce, in order to cut costs and 'realign revenue'. Employees received the news in a statement issued on Wednesday, and the cuts are expected to affect around 1,000 members of staff. More

Dynata to Integrate Comcast Viewing Data

Sep 8 2023

First-party data platform Dynata has signed an agreement with American multinational telecoms and media conglomerate Comcast, whose data will be licensed and integrated into Dynata's advertising solutions product suite. More

Discuss Extends People Experience Platform

Sep 8 2023

In the US, video feedback platform Discuss has added new features to its People Experience Platform, including generative AI-powered research summaries, enhanced asynchronous research tools, and an expanded network for global recruitment. More

Dotdigital Buys Personalization Platform Fresh Relevance

Sep 8 2023

In London, customer experience and data specialist Dotdigital has acquired personalization platform Fresh Relevance, for an undisclosed sum. More

New CFO for 'Price Image' Specialist Engage3

Sep 8 2023

US-based firm 'Engage3 powered by Dexi' which helps retailers and brands track and optimize their 'Price Image', has promoted Adi Gulati to the role of Chief Financial Officer. More

New Funds for eCommerce Software Firm Shop Circle

Sep 8 2023

In London, eCommerce software provider Shop Circle has raised $120m in a Series A round of funding, through a combination of equity and debt. The investment will be used by the firm to continue building and expanding its suite of eCommerce tools. More

Personalization Firm BEN to Go Public via SPAC Merger

Sep 8 2023

Personalized customer engagement AI tech provider BEN has agreed to go public through a merger with a special-purpose acquisition company (SPAC), named DHC. The deal will provide BEN with $40m in gross proceeds, and will see the combined company being listed on Nasdaq under the symbol 'BNAI'. More

Streetbees Co-founders Depart, New Leaders Named

Sep 7 2023

Tugce Bulut and Oliver May, the co-founders of London-based mobile intelligence platform Streetbees, have left the business. The company is now led former Chief Commercial Officer, Vidisha Gaglani, and previous Chief Technology Officer Sean O'Connell. More

Kantar Launches Sensory Research Solution in India

Sep 7 2023

In India, Kantar has launched a solution called Sensory eValuate, which uses research to help evaluate consumer products using the five human senses. More

Escalent Promotes for EVP Global Delivery Role

Sep 7 2023

US-based analytics and advisory firm Escalent, formerly Market Strategies International-Morpace, has promoted Arundhati Mehrotra to the role of Executive Vice President of Global Delivery. She is based in India. More

dscout Adds Usability and 'Contributor Seat' Features

Sep 7 2023

In the US, human experience platform dscout has launched a usability testing feature; and added a new user type, the Contributor Seat, allowing stakeholders to get more involved in the project process without handholding by research specialists. More

Former Walnut Execs Launch New Agency 'Disrupt Insight'

Sep 6 2023

In the UK, former Walnut Unlimited execs Chris Bland and Matt Rice-Haynes have set up a new agency called Disrupt Insight, offering a range of solutions focussed on customer experience (CX), brand strategy, and innovation. More

Barb to Take Responsibility for TV Ad Metric CFlight

Sep 6 2023

From next January, the UK's TV audience measurement body Barb is to assume responsibility for post-campaign validation tool CFlight, which provides the total reach and frequency of ad campaigns across all viewing platforms; including those aired on both linear and BVOD services. More

BMG Research Names Simon Wood Managing Director

Sep 6 2023

UK-based social research and insight agency BMG Research has promoted Simon Wood as Managing Director. He takes over the position from co-founder Dawn Hands, who has become company CEO. More

LG Ad Solutions Names New President and CEO

Sep 6 2023

In the US, connected TV and cross-screen advertising specialist LG Ad Solutions has appointed Michael Hudes as President and Chief Executive Officer. He replaces co-founder and CEO Raghu Kodige, who left last December and was replaced by Adam Sexton as acting CEO. More

Morning Consult Launches 'Audience' Insights Product

Sep 6 2023

In Washington DC, decision intelligence company Morning Consult has launched an insights solution called Audience, which draws on millions of demographics, psychographics, and user habits collected every day from surveys conducted in more than 40 countries. More

Funds for Product Data Platform Harmonya

Sep 6 2023

New York and Tel Aviv-based AI-powered product data platform Harmonya has raised $20m in a Series A round of funding, which it will use to further develop its proprietary generative AI technology, enhance its suite of tools, and scale its go-to-market operations. More

Latest Nielsen ONE Launch: No More Zeroes?

Sep 5 2023

Nielsen is to make the 'Big Data' element of its Nielsen ONE hybrid service 'available for measurement' this month. Although this has yet to gain accreditation, the MRC's George Ivie says he is not looking to block a move which appears to promise substantial benefits for smaller networks. More

Cint Appoints ANZ Sales Lead

Sep 5 2023

Automated insight-gathering and sample management platform Cint has appointed former Kantar, Dynata and TikTok researcher Bella Tao as Head of Sales in Australia and New Zealand (ANZ), based in Sydney. More

EthOS Adds Screen-Recording Tool

Sep 5 2023

US-based qualitative and rapid research software developer EthOS has added a screen-recording tool, backed up with features including verbal commentary by subjects; automated transcriptions; and AI-powered analysis. More

US Market Grew 14.3% Last Year, Says IA

Sep 4 2023

The US market for insights and analytics has increased 14.3% in the past year to $71bn, after 16.6% growth last year, according to the 2023 Top 50 report by professional body the Insight Association. More

Radiocentre Launches Audience Insight Tool

Sep 4 2023

UK commercial radio industry body Radiocentre has launched a free online tool called 'Audio Need-states Navigator', to provide media decision-makers with audience insight based on data from its Generation Audio study of listeners. More

RealityMine Adds Connected Device Content Analysis

Sep 4 2023

Manchester, UK-based mobile device data firm RealityMine has enhanced its video measurement offering with a tool called Connect, allowing for analysis of content consumption across major streaming platforms and all connected devices. More

Ellie.ai Gets Funds to Support Data Product Design

Sep 4 2023

In Finland, data product design and collaboration tools provider Ellie.ai has raised EUR 2.5m in a seed round of funding. The money will help data teams design products, validate product ideas and create new workflows for its customers. More

SOCi to Launch AI-powered Genius Social | Engagements

Sep 4 2023

SOCi, a marketing platform for multi-location brands, is launching a solution called Genius Social | Engagements, which uses artificial intelligence to generate 'on-brand' personalized responses to 'all' engagement types including social media networks. More

InflowCX Buys Software and Data Firm NetFore

Sep 1 2023

Contact center and communications tech developer InflowCX has acquired Canadian software services firm NetFore, which builds AI-driven intelligent virtual agent (IVA) and interactive voice response (IVR) solutions. Terms of the deal were not disclosed. More

Researchbods Launches Survey Data Integrity Arm

Sep 1 2023

Leeds, UK-based consumer intelligence firm STRAT7 Researchbods has opened a business unit dedicated to ensuring the integrity of respondents taking part in online quant surveys. More

DMR Adds Theme Identification Feature to listening247

Sep 1 2023

London-based DMR (previously known as DigitalMR) has launched an AI 'theme identification' feature for social media listening, allowing users not just to listen to what their customers are saying, but also to predict what they will say next. More

DiffusionData Names Americas MD

Sep 1 2023

Real-time data streaming and messaging solutions firm DiffusionData has appointed Scott Fink as Managing Director for the Americas, responsible for all customer and partner engagements across the US, Canada and Latin America. He is based in Illinois. More

New Funds for Decision Intel Firm ConverSight

Sep 1 2023

In the US, decision intelligence specialist ConverSight has raised $9m in a Series A round of funding, which it will use to support its go-to-market teams, and for continuous product innovation and feature expansion. More

Funding for Product Analytics Platform Context.ai

Sep 1 2023

In London, product analytics platform Context.ai has raised $3.5m in funding, to help users better understand and improve applications powered by large language models. More

Circana and Zappi Team for 'Guided Surveys' Solution

Aug 31 2023

In the US Circana, the company formed from the merger of IRI and the NPD Group, has launched what it describes as its first 'guided survey solution'. Fast Feedback Guided Surveys taps the consumer insights platform of partner firm Zappi and targets 'small to midsize CPG brands'. More

Qualtrics Launches Integrated Patient Feedback Tool

Aug 31 2023

Experience management firm Qualtrics has launched a 'Complaints and Grievances solution', to help healthcare clients gather and act on feedback from patients, and improve the quality of care. More

Watermelon Launches Separate Operations Firm 'Calico'

Aug 31 2023

London MR and CX firm Watermelon Research has spun out a technology-focused operations agency called Calico, billed as a 'one-stop shop' for the operational needs of other insight firms. More

RSS Names Next President

Aug 31 2023

Venerable UK institution the Royal Statistical Society (RSS) has announced that Cambridge professor and former US Census Bureau employee Sir John Aston will be its next President, once Dr Andrew Garrett completes his term of office at the end of 2024. More

Former Qualtrics Exec Takes CRO Role at Alchemer

Aug 31 2023

Alchemer, the experience management and enterprise feedback tech company once known as SurveyGizmo, has appointed former Qualtrics and Oracle exec Brandon Hodges as Chief Revenue Officer (CRO). More

ReconMR Hires Leader for New Division

Aug 31 2023

In Texas, MR and opinion polling firm ReconMR has appointed Christian (Chris) Riepe as SVP of Consumer Insights and Research, leading a newly established Insights and Analytics Division. More

Funds and Senior Hire for Analytics Firm Datavations

Aug 31 2023

In New York, analytical software developer Datavations, Inc. has closed a $4.2m seed round, with which it will scale its suite of retail analytics tools. With the deal, tech sales veteran JR Becko joins the firm as Chief Revenue Officer, leading its growth initiatives. More

Delineate Adds Three to London Team

Aug 30 2023

UK-based insights and data firm Delineate has expanded its London team with the appointment of former Ipsos exec Simon Staplehurst as Client Director. The company has also hired former Kantar execs Olga Roffey as Client Success Manager and David Lo as Senior Client Success Manager. More

Music Analyst Songstats Launches Songshare Analytics Tool

Aug 30 2023

Indonesia-based music data analytics service Songstats has launched a digital marketing and audience engagement platform called Songshare, which automatically aggregates all music links across streaming services and social media platforms. More

Shapiro+Raj Names Strategy and Research Excellence Leader

Aug 30 2023

Brand and marketing insights company Shapiro+Raj has promoted Chelsey Merker to the role of Senior Vice President, leading its Strategy and Research Excellence teams. More

Household Data Firm Digiseg Names New CTO

Aug 30 2023

Household demographic data provider Digiseg has appointed former Zendesk exec Kasper Sørensen as Chief Technology Officer, to help the firm advance its audience solution. He is based in Copenhagen. More

Dstillery Receives Patent for ID-free Ad Targeting Tech

Aug 30 2023

In the US, cross-device targeting specialist Dstillery has received its nineteenth patent for its ID-free ad targeting technology. More

MDI Names New Chief Exec as Founder Moves to CCO Role

Aug 29 2023

Melbourne-based Mobile Digital Insights CEO and founder James Fergusson is stepping down from his role, to take up the position of Chief Commercial Officer, while continuing as Chair of the company's Board. David Somers, former Head of Africa and COO, replaces Fergusson as CEO. More

Sky Debuts 'Viewing Passions' Ad Targeting Tool

Aug 29 2023

Sky Media has launched an ad targeting tool called Viewing Passions, which uses the group's first party data to create and target audiences based on viewing of a particular show or channel / genre. More

Kantar Analytics India Names Parayil Principal

Aug 29 2023

Kantar has promoted Mary George Parayil to the position of Principal of Kantar Analytics, India. She is based in Bengaluru. More

Podcaster Libsyn Launches Targeting Feature

Aug 29 2023

US-based podcasting company Libsyn has launched a feature called Predictive Contextual Targeting, to enhance ad targeting abilities for podcast advertisers without relying on cookies. More

AudienceLab Debuts Matching Tool

Aug 29 2023

In the US, AdTech platform AudienceLab has launched a proprietary audience graph, called XactMatch, providing a solution to match web site traffic to online profiles, without the use of cookies. More

Infillion Snaps Up MediaMath at Auction

Aug 25 2023

Ad tech company Infillion picked up the assets of bankrupt DSP MediaMath for the bargain price of $22m at an auction this week. More

TRA Partners to Launch Concept Testing Firm Ideally

Aug 25 2023

TRA Labs, the ventures arm of Australian insights firm TRA, has partnered with innovation studio Previously Unavailable to launch Ideally, a platform promising 'fast, affordable and accessible customer insights to help bring great ideas to life'. More

Funds for German Decision Intell App Aily Labs

Aug 25 2023

Munich-based Aily Labs, provider of an AI-powered decision intelligence app for global enterprises, has raised EUR 19m in Series A funding. Money will be used to scale operations and accelerate innovation, and to expand the firm's presence in the US. More

ICO Drafts Biometric Data Guidelines, Seeks Input

Aug 25 2023

In the UK, the Information Commissioner's Office (ICO) has published draft guidance concerning the gathering and use of biometric data, offered for public comment and consultation between now and 20th October. More

Census Bureau to Consult New Advisory Committee

Aug 25 2023

In the US, the Census Bureau has announced it will establish a new federal Advisory Committee to consult on meeting the challenges posed by the next decennial count in 2030. More

New Features for Financial Sector Data Platform

Aug 25 2023

In the US, financial institution customer engagement platform TotalExpert has upgraded its Customer Intelligence solution to help clients drive greater customer loyalty via greater understanding of their needs, and more personalized communication. More

Omnicom Inks Major Deals for Retail Data

Aug 24 2023

Marcoms giant Omnicom has announced an expansion of its partnership with corporate comms group Criteo to encompass digital shelf and other retail data; and a new deal between its OMG media services division and customer data science pioneer dunnhumby. More

Funds for Data Integrator and Trainer Ikigai Labs

Aug 24 2023

In San Francisco Ikigai Labs, which taps generative AI to help clients make business use of their tabular data, has announced a $25m investment for use in expanding its operations and business reach. More

Brian Jacobs to Advise MESH Experience

Aug 24 2023

Data, analytics, and insight consultancy MESH Experience has appointed media veteran Brian Jacobs as a Non-Executive Director focused on managing investor relations, as it looks to scale. More

Funds for 'Data Integrity' Firm Aperio

Aug 24 2023

Boston, MA-based operational data quality specialist Aperio Systems Inc. has closed a $9m Series A1 round of funding, to be used to grow its team, invest in its product and improve customer experience. More

Buy Brings British Data Firms Together

Aug 23 2023

London-based customer lifecycle intelligence platform FullCircl has announced the acquisition of Cardiff-based real-time global compliance platform W2 Global Data Solutions. Terms were not disclosed. More

Communities Specialist KLC Adds Two

Aug 23 2023

In Red Bank, NJ, custom online research communities specialist KL Communications (KLC) has hired Karen Duffy as Senior Director, Insights & Client Relations, and Berkeley Madison Lowe as Insights Technology and Operations Apprentice. More

UK Competition Authority Hires Data Chief

Aug 23 2023

In the UK, government body The Competition and Markets Authority (CMA) has announced three senior appointments, including Karen Croxson as Chief Data & Technology Insights Officer. More

Funds for B2B Intelligence Platform FlashIntel

Aug 23 2023

Singapore-based Go-to-Market intelligence company FlashIntel has raised $US 10m in a seed and angel investment round. Funds will be used to further develop its FlashInfo platform, which integrates sales intelligence with tools to engage customers. More

NumberEight Launches ID-less Targeting Tool

Aug 23 2023

British-based behavioural intelligence platform NumberEight has unveiled an ID-less ad targeting product, Euclid Lite, allowing users to pitch ads based on age and gender without the use of any kind of personally identifiable information. More

1WorldSync Buys Online Ratings and Reviews Specialist

Aug 22 2023

Chicago-based product information tech company 1WorldSync has acquired PowerReviews, which helps clients gather and analyse user-generated ratings, reviews and other content. More

QuestionPro Adds AI-Based Fast Survey Builder

Aug 22 2023

Austin, Texas-based research and CX software and solutions firm QuestionPro has added a new feature, QxBot, to its platform, making use of generative AI to offer users the power to build 'quick, creative surveys... in seconds' via a conversational interface. More

NBCUniversal Hires Friend for SVP Insights Role

Aug 22 2023

Former MarketCast and Netflix researcher Zoë Friend has joined broadcaster NBCUniversal as EVP of Consumer Insights. More

Potentia Hires Former BVA Group Exec as IT Director

Aug 22 2023

In the UK, digital market research agency Potentia Insight has appointed former BVA Group exec Greg Berry as its first IT Director. More

Funds for Property Data Firm Kamma

Aug 22 2023

London-based property data and analytics business Kamma has raised £3.6m in an investment round led by Clean Growth Fund, the UK's clean tech venture capital fund - and will use the money to expand and enhance its data engine. More

Emplifi Unveils Integrated Analysis and Data Viz Tool

Aug 22 2023

New York-based customer engagement platform Emplifi has launched Unified Analytics, an integrated solution to analyse and present customer data in an easily digestible format. More

QMS Unveils DOOH Post-Campaign Analysis Tool

Aug 21 2023

In Australia, outdoor digital media company QMS Media has launched Performance+, billed as the first audience based post-campaign analysis tool for the country's out of home advertising sector. More

Comscore Integrates SeeHer's Gender Equality Measure

Aug 21 2023

In the US, Comscore has partnered with the ANA's SeeHer movement and announced the launch of GEM Audiences, a digital planning tool providing advertisers with insights into the significance of gender equality for their target groups. More

Rekor Launches AI-Powered 'Vehicle Insite' App

Aug 21 2023

Columbia, MD-based 'roadway intelligence' provider Rekor Systems Inc. has launched an application called Vehicle Insite, promising bricks-and-mortar clients such as shopping malls, hotels, theme parks, destination resorts and casinos data on traffic patterns and individual vehicles. More

Borderless Access Adds Four to Senior Sales Team

Aug 18 2023

Agile research solutions and panels firm Borderless Access has appointed James Robinson, Pradipta 'Paddy' Bhattacharjee, Ashok Veetal and Lauren Tuch as new members of its senior sales team in the US, UK and MENA regions. More

AppsFlyer Adds Dynamic Querying to Data Clean Room

Aug 18 2023

Mobile app measurement and attribution platform AppsFlyer is launching new features allowing marketers and users, with or without SQL expertise, to query data in its Clean Room. More

Cursory Tech Launches 'Brisk' MR Automation Tool

Aug 18 2023

In India, survey programming and data processing platform Cursory Technologies has launched an AI-powered automation tool called 'Brisk', which provides do-it-yourself and 'do-it-for-me' solutions for survey programming, data tabulation, quality assurance and verbatim analysis. More

Merkle Launches Google Technology Practice

Aug 18 2023

Customer experience management (CXM) company Merkle has launched a Google Technology Practice, which it says will fulfil marketers' demands for customer experience solutions and privacy-centric measurement. More

More Funds for Micronotes to Support Customer Dialogue

Aug 18 2023

FinTech company Micronotes has raised a $2m extension to its $5.5m Series C round of funding, and will expand its big data, analytics and digital engagement solutions for financial firms wanting to start conversations with new and existing customers. More

Digital Services Outsourcing Firm Amdaris Acquired

Aug 18 2023

Bristol, UK-based software development, digital development and data solutions outsourcing company Amdaris has been acquired by digital journey transformation and solutions integration specialist Insights Enterprises. Terms of the deal were not disclosed. More

RAJAR Fits Two in Kennedy's Shoes

Aug 17 2023

UK radio measurement body RAJAR has announced that two people will fill the role of long-time Research Director Paul Kennedy, when he steps down after 22 years of service: John Carroll as Director of Research and Audiences, and Charles Lawrie as Research Operations Director. More

$18m Investment for Product Testing Platform Highlight

Aug 17 2023

Automated physical product testing platform Highlight has raised $18m in a Series A round of funding, which it will use to accelerate its product roadmap, expand its community of 'Highlighters', and grow its team. More

Panels Veteran Keirans Launches Own Firm

Aug 17 2023

In the US, long-time industry exec AJ Keirans has launched a consulting and field services company called Good Human Partners (GHP). More

Quotient Launches Digital Out-of-Home Offering

Aug 17 2023

US firm Quotient has launched a digital out-of-home (DOOH) offering, through which retailers can integrate their first-party data with its location-based intelligence and media measurement to identify the digital screens most likely to reach target consumers and increase store visits and sales. More

More Funds for Consumer Intel Firm Caden

Aug 17 2023

In New York, consumer data company Caden has raised $15m in a Series A round of funding, which it will use to accelerate product development, enhance market activation and bolster its team. More

Macy's Names Chief Customer and Digital Officer

Aug 16 2023

In New York, luxury brand retailer Macy's Inc. has appointed long-time McKinsey exec Massimo (Max) Magni as Chief Customer and Digital Officer, to focus on data-driven initiatives across the company's eCommerce, mobile apps, loyalty, and more. More

Audience Ad Targeting Specialist Cadent Acquired

Aug 16 2023

New York-based CTV, traditional TV, and digital ad audience targeting specialist Cadent has been acquired by private equity firm Novacap for an undisclosed sum. More

Currys CIO Invests in CX Measurement Firm Uncrowd

Aug 16 2023

Currys CIO Andy Gamble has invested an undisclosed amount in customer experience (CX) measurement platform Uncrowd, and joined the firm as an advisor, as the company readies for US expansion in the coming months. More

Ipsos Launches Inaugural ESG Watch Report

Aug 16 2023

Ipsos has launched a report called ESG Watch, to assess public perception of company performance on environment, social and governance (ESG) issues, and understand how these perceptions help shape brand value and other sector-wide insights. More

Customer Intel Platform Dialpad Launches GPT Model

Aug 16 2023

In the US, AI-powered customer intelligence platform Dialpad has launched a large language model (LLM) called DialpadGPT, offering features that automate tasks for enterprises to help them improve customer service, sales, and recruiting experiences. More

Stagwell's Assembly Launches European Retail Media Arm

Aug 16 2023

Stagwell-portfolio media agency Assembly, has launched its European Retail Media division, to deliver connected commerce solutions designed to help retail and direct-to-consumer (DTC) brands scale, automate and improve margins at all stages of the consumer journey. More

Qualtrics Launches AI-based Video Feedback Solutions

Aug 15 2023

In the US, experience management (XM) specialist Qualtrics has launched new purpose-built video feedback solutions, which use generative AI, real-time analytics and predictive insights to help organizations conduct 'smarter, faster research', and respond faster to customer needs. More

Behaviorally Hires SVP, Head of Product

Aug 15 2023

In New York, shopper and digital marketing consultancy Behaviorally has hired Thibault Cousot in the new role of SVP Head of Product, leading continual improvement and expansion of the existing product stack. More

MikMak Buys Shoppable Media and Brand Analytics Assets

Aug 15 2023

In New York, eCommerce enablement and analytics software provider MikMak has acquired ChannelAdvisor's Shoppable Media and Brand Analytics products and team from transaction network CommerceHub. Terms of the deal have not been disclosed. More

Social Media Intel Firm Meltwater Adds Two in APAC

Aug 15 2023

Social media intelligence and analytics specialist Meltwater has appointed Huixian Yang as Customer Experience Director (APAC), based in Singapore, while Sydney-based Jeff Piniros has been named Sales Development Director (APAC). More

Wavemaker UK Promotes for Chief Growth Officer Role

Aug 15 2023

In the UK, WPP's consumer data specialist Wavemaker has promoted Sian Runnacles to the role of Chief Growth Officer, responsible for 'unlocking' growth for new and existing clients as well as growing the agency's specialist services including commerce, addressable, SEO and 'applied innovation'. More

Relo Adds VideoAmp Data for Live Event Measures

Aug 15 2023

In the US, sponsorship analytics platform Relo Metrics is integrating viewing data from TV software and data platform VideoAmp, allowing clients to measure the value of on-camera sponsorships and brand exposure during a live event. More

Roper Buys to Strengthen Strata Healthcare Business

Aug 14 2023

In the US, niche market software firm Roper Technologies, Inc. has acquired Syntellis Performance Solutions, which provides enterprise performance management software, data and intelligence solutions for healthcare, higher education and financial institutions. More

Discuss Tie-In Enhances Alida Video Feedback Offer

Aug 14 2023

CX and insights firm Alida and insights platform Discuss have deepened their partnership to extend the former's qualitative research solutions, adding Discuss's moderator capabilities to Alida's managed service offering in its Video Discussions product. More

Extended Partnership for LiveRamp and Pinterest

Aug 14 2023

Data collaboration specialist LiveRamp has expanded its partnership with social media platform Pinterest to help advertisers target audiences on the latter's global platform. More

Brace Steps Down after Two Decades as MRBA Chair

Aug 14 2023

Ian Brace is to stand down as Chairman of UK market research industry charity the MRBA after twenty years, to be replaced by Motif's Virginia Monk. More

$37m Funding for Data Viz Firm Virtualitics

Aug 14 2023

In Pasadena, California, AI and data exploration company Virtualitics Inc. has raised $37m in a Series C financing round, for continued expansion including development of further machine learning and data analytics capabilities, and new self-serve options for non-specialist working with complex data. More

Faster Horses Takes YouGov Name

Aug 11 2023

YouGov has fully integrated Australian insights consultancy Faster Horses, and brought it under the YouGov corporate brand, two years after it acquired the business. More

Nexxen and Lumen Link for First CTV Attention Solution

Aug 11 2023

Israel-based ad optimization company Nexxen has partnered with UK-based attention measurement platform Lumen Research, to deliver the latter's 'first' omnichannel solution to advertisers across CTV, online video and display. More

Podcast Analyst CoHost Adds User Demographics

Aug 11 2023

Podcast analytics and audience insights platform CoHost has launched a feature called 'Advanced Audience Demographics', to provide an analysis of who listeners are - with data including age, gender, household income, interests, hobbies and social media consumption habits. More

Data Platform Tracer Closes Oversubscribed Series A

Aug 11 2023

New York City and London-based data intelligence platform Tracer has closed an oversubscribed $18.1m Series A round of funding. More

Five9 Buys Contact Center Analytics Firm Aceyus

Aug 11 2023

In the US, customer experience (CX) platform Five9 is acquiring real-time contact center analytics solution provider Aceyus. Terms of the deal, which is expected to close by the end of Q3, have not been disclosed. More

AI21 Hires ex-Databricks Exec to Lead US Expansion

Aug 11 2023

Israel-based generative AI and Large Language Models (LLM) specialist AI21 Labs has appointed former Databricks / Google exec Pankaj Dugar as Senior Vice President, Go-to-Market, and General Manager of North America. He is based near San Francisco. More

Burke Promotes for President and CCO Roles

Aug 10 2023

US research and training company Burke Inc. has promoted Tara Marotti to the role of company President, while John Thomas moves into her previous role as Chief Client Officer (CCO). More

Leger Divides Canada Territory into Three

Aug 10 2023

Canadian polling, MR and strategy firm Leger has created three new geographical divisions: Western, Central and Eastern Canada. More

UM Launches 'Shoptimizer' Retail Media Tool

Aug 10 2023

Media agency network UM, part of IPG Mediabrands, has launched a tool called Shoptimizer, providing data to help brands allocate budgets, improve measurement, optimize their retail offer and be more agile. More

Funds for Rightfoot's Consumer-Permissioned Data Tool

Aug 10 2023

San Francisco-based financial services customer data provider Rightfoot has raised $15m in a Series A round. Funds will be used to launch to its zero-login consumer-permissioned data product Connect Magic, and push it out to companies across the US. More

Yext Names Chief Product Officer

Aug 10 2023

In New York, knowledge management firm Yext has appointed Tzi-Kei Wong as Chief Product Officer, leading the firm's innovation and digital experience platform strategy. More

WPP Partners to Deliver Optimized Digital Experiences

Aug 10 2023

WPP has partnered with DXP provider Optimizely, to help clients offer the best digital experience to each customer. More

iMotions Partnership Adds Human Voice Analysis

Aug 9 2023

Danish emotional response measurement software developer iMotions has announced a deal combining human voice analysis from German firm audEERING with its own human behaviour research and analysis capabilities. More

CIMM Study to Assess Role of Panels in US TV Market

Aug 9 2023

The Coalition for Innovative Media Measurement (CIMM) has launched a study to examine the future role and value of panels for TV and cross-platform measurement in the US. More

Comscore Revenues and Underlying Profit Rise

Aug 9 2023

Comscore has reported a 2.5% increase in second quarter revenue to $93.7m. The firm reported a net loss of $44.9m but said this came almost entirely from a goodwill impairment charge, and adjusted EBITDA was up to $8.8m from $6.5m a year earlier. More

Integral Ad Science Named First X Brand Safety Partner

Aug 9 2023

Social media platform X (formerly known as Twitter) has announced that digital media measurement and verification firm Integral Ad Science (IAS) is its first pre-bid brand safety and suitability partner for X advertisers. More

Higher Logic Co-founder Returns as CEO

Aug 9 2023

Rob Wenger, the founder of community engagement platform Higher Logic, has returned to the company as Chief Executive Officer, succeeding Kevin Boyce, who will leave the business by the end of the year. More

Firms Partner for Gamer Behavior Analysis and Insights

Aug 9 2023

In the US, video game retailer Xsolla has partnered with mobile app measurement platform AppsFlyer, to enable game developers to gather and analyze user behavior and interactions on the web and inside the game, then compare metrics and gain insights. More

Customer Data Platform Simon Data Raises $54m

Aug 8 2023

NYC-based Simon Data has raised $54m in a Series D round of funding, which it will use for further product development - specifically connected apps with other cloud data warehouses - and to provide customers with a fully-connected CDP. More

GfK and META Partner for Campaign Amplifier Launch

Aug 8 2023

GfK has become a 'Brand Lift' partner on Meta Partners Inc., with the addition of a solution called Campaign Amplifier which measures the lift from brand advertising on Facebook and Instagram. More

CoLoop Debuts 'AI Copilot' for Qual Research

Aug 8 2023

In the UK, a group of AI sector specialists are launching a qualitative research analysis chatbot called CoLoop, through which researchers can upload interviews, ask questions and receive referenced answers which instantly link back to verbatim and audio / video evidence. More

Moz Launches 'Brand Authority' Metric

Aug 8 2023

In the US, SEO and marketing solutions company Moz has launched a metric called 'Brand Authority', allowing marketers and public relations professionals to measure online brand strength on a scale of 1 to 100, and analyse the competitive landscape with an 'all new' brand comparison visualization. More

Rapid Rise for New Ipsos India Digital Head

Aug 7 2023

Ipsos India has promoted Neha Munshi to the role of Country Lead, Ipsos Digital, with immediate effect. She joined the company as a Research Executive as recently as 2017. More

Noble Predictive Insights Names Chief of Research

Aug 7 2023

In the US, nonpartisan public opinion polling, MR and analytics firm Noble Predictive Insights has appointed election analysis specialist David Byler as Chief of Research. More

Full Circle Promotes Four to Senior Roles

Aug 7 2023

In the US, online sample specialist Full Circle Research has promoted Thomas Pampinella to Senior Director, Programming & IT; Christina Cox to Senior Director, HR; and Reem Ganim and Jamie Stehlin to Senior Business Unit Leader. More

American Directions Hires Operations Leader

Aug 7 2023

Washington, DC-based public opinion interviewing services company American Directions Research Group has appointed Theresa Anderson as National Director of Operations, with complete oversight of all survey data collection interviewing operations, training and quality control. More

Tricentis Adds App Analysis Solution

Aug 7 2023

US-based continuous testing specialist Tricentis has added a solution called Tricentis Device Cloud (TDC) to its portfolio of mobile testing products, allowing companies to produce, manage and analyze apps on mobile devices, at all stages of the development lifecycle. More

Two Buys for Digital Experience Platform CoreMedia

Aug 4 2023

Digital experience platform CoreMedia has acquired two companies: customer journey, engagement and personalization solutions firm BySide; and Smarkio, which provides chatbot solutions to B2C brands. Terms of the deal were not disclosed. More

Qualtrics Launches DXA Web Behavior Analytics Tool

Aug 4 2023

Experience management platform Qualtrics has launched a solution called Digital Experience Analytics (DXA), allowing client organisations to create visual replays of consumers' behavior on the web. This includes frustration signals like error clicks, 'rage clicks' and 'mouse thrashes'. More

Sky Media to Offer Search Behaviour Targeting

Aug 4 2023

Sky Media, the ad sales arm of broadcaster Sky, has enhanced its AdSmart addressable platform to allow brands to target audiences based on specific online search behaviour. More

Seed Funds for Customer Engagement Platform Odore

Aug 4 2023

In the UK, direct-to-consumer customer engagement platform Odore has raised $5m in a seed round of funding, which it will use to expand its team and business globally, and launch new tools. More

Dentsu / Merkle in AI Partnership with Salesforce

Aug 4 2023

Marcoms network Dentsu and its data-driven customer experience management (CXM) firm Merkle have partnered with CRM firm Salesforce to help brands use generative AI to deliver, manage and optimize connected customer experiences. More

Funds, launch for Cold Chain BI Tool SnoFox

Aug 3 2023

New York-based cold chain sector business intelligence tool SnoFox has launched out of stealth with $4.5m of seed funding, which it will use to reach new customers in more markets across the US, and to hire new talent. More

Curtis Rejoins Kantar to Lead Analytics Practice

Aug 3 2023

In the UK, former Lifestream CEO Sam Curtis has returned to Kantar as Head of the Digital Analytics practice. More

Similarweb Launches 'SimilarAsk' AI Assistant

Aug 3 2023

Israel-based digital market intelligence company Similarweb has announced the beta launch of its 'SimilarAsk' AI assistant, through which clients can uncover insights from the firm's digital data using natural language queries. More

AnalyticsIQ Adds Claritas PRIZM Segmentation Codes

Aug 3 2023

US-based predictive analytics specialist AnalyticsIQ has partnered with consumer segmentation firm Claritas, allowing clients to use the latter's PRIZM Premier segmentation codes combined with people-based marketing data, to conduct personalized marcoms programs. More

Ipsos Australia Opens Employee Experience Practice

Aug 2 2023

Ipsos Australia has launched its Employee Experience Research and Advisory practice, following the recent acquisition of Big Village Australia. More

Broadband Genie Price Comparison Site Names First CEO

Aug 2 2023

UK-based broadband price comparison site Broadband Genie, has appointed long-time TalkTalk exec Eliza Vlachou as its first Chief Executive Officer. More

Profitero Debuts Commerce Analytics-based AI Assistant

Aug 2 2023

Publicis Groupe's eCommerce analytics platform Profitero has launched a chat-based AI assistant called 'Ask Profitero', which uses generative AI and commerce analytics to enable brands to optimize the digital shelf at scale. More

Khoros Expands Communities Tool for Client Collaboration

Aug 2 2023

In the US, customer engagement platform Khoros has expanded its communities solution, to make it easier for enterprises to build brand-owned destinations through which clients can engage and collaborate with customers. More

Senior Appointments and AI Expansion for STRAT7

Aug 2 2023

Insight and analytics group STRAT7 has announced new investment to further integrate generative AI into processes, solutions and platforms across the group. The business has also announced several senior appointments to roll out its expanded AI roadmap. More

First Party Data Platform Flywheel Renamed GrowthLoop

Aug 2 2023

In New York, first party data platform Flywheel Software has changed its name to GrowthLoop, which it says reflects the company's mission and commitment to enabling marketers to orchestrate customer journeys, measure impact, and grow faster. More

Extra Funds for Healthcare Workforce Intel Firm Axuall

Aug 2 2023

In the US, workforce intelligence company Axuall has raised an undisclosed amount of Series B-1 investment from healthcare venture capital firm Frist Cressey Ventures, which it will use to solve the problems of process inefficiencies, workforce shortages, and onboarding delays. More

Launch of New Product Specialist 'Innovate Wisely'

Aug 1 2023

In the US, four former execs of new product advisory service Top Box Associates have launched a research agency called Innovate Wisely, focused on new product development. More

Rudling Replaces Bland as MD at Walnut

Aug 1 2023

UK insight agency Walnut UNLIMITED has named Jane Rudling as its new Managing Director, succeeding Chris Bland. The firm has also appointed two Research Directors - Vanessa Henry to lead its shopper proposition, and Raluca Usery in the Qualitative team. More

Bain Buys Brisbane's Max Kelsen Consulting

Aug 1 2023

Management consultancy Bain & Company has acquired Max Kelsen's consulting and managed services divisions - 'Max Kelsen Consulting' - which provide AI and machine learning (ML) solutions to clients across the globe. Terms of the deal have not been disclosed. More

DV to Buy Digital Campaign Optimization Firm Scibids

Aug 1 2023

In the US, digital media measurement software and analytics firm DoubleVerify (DV) has agreed to acquire AI-powered digital campaign optimization specialist Scibids Technology, in a cash and stock transaction valued at $125m. More

Funds for 'Generative Analytics' Firm Akkio

Aug 1 2023

In the US, 'generative analytics' and machine learning (ML) provider Akkio has raised $15m in a Series A round of funding, which it will use to commercialize its AI platform. More

Ignite Visibility Names Chief Data Officer

Aug 1 2023

San Diego-based full-service digital marketing firm Ignite Visibility has appointed Simon Poulton as Chief Data Officer, tasked with driving the launch of the firm's data services. More

Travel Data Firm OAG Buys to Add Air Fare Info

Jul 31 2023

Travel industry data platform OAG has announced the acquisition of Infare, which provides competitor air travel data, from Ventiga Capital in a deal valuing the combined entity at more than US$500m. More

Rhetorik Gets Funds to Expand Data Platform Neuron360

Jul 31 2023

UK-based B2B market intelligence company Rhetorik has completed a round of debt funding worth $CAN 5.5m, to drive the expansion of its recently launched AI-enhanced data platform, Neuron360. More

New Chair for UK Clientside Body AURA

Jul 31 2023

AURA, the UK's association of clientside researchers, has a new Chair: Ruth Hinton has replaced Tim Steere who has led the organisation for four years. More

Ryanair in Legal Dispute Over Facial Recognition Use

Jul 31 2023

Irish budget airline Ryanair is facing legal action over its use of facial recognition, which digital advocacy group NOYB says violates customers' data protection rights. More

Prosper Launches 'AI Bundle' Consumer Dataset

Jul 31 2023

In the US, business intelligence solutions firm Prosper Insights & Analytics has launched a tailor-made consumer dataset called the Prosper AI Bundle, to provide companies with the data needed to train predictive and representative machine learning applications. More

Covatic Hires Vermeulen to Ramp Up US Presence

Jul 31 2023

Audience targeting solution Covatic has appointed Frans Vermeulen as Strategic Advisor, to strengthen the company's presence in the US market. More

Pureprofile Reports 23% Full Year Revenue Rise

Jul 28 2023

Australia-based global data and insights organisation Pureprofile has reported a 23% rise in full year revenue to $43.7m - with revenue for the ANZ market up 16% to $26.9m and for rest of the world up 35% to $16.8m. More

Census Bureau Announces 2030 Planning Schedule

Jul 28 2023

The US Census Bureau is preparing for the 2030 census with several launches, including that of an online tool giving the public access to information about the 50-plus research projects being conducted. More

OMG Buys Brazil-based Outpromo and Global Shopper

Jul 28 2023

Omnicom's media services division OMG has acquired Brazil-based commerce and retail media agencies Outpromo and Global Shopper, each for an undisclosed sum. More

Wavemaker Names Three Practice Leaders

Jul 28 2023

WPP's consumer data specialist Wavemaker has announced that its Consultancy, Fast Growth and B2B Practices will be led by the three of its Global Client Presidents - Anna Hickey, Alastair Bannerman and Alex Altman, respectively. More

IAS Launches YouTube Shorts Ad Measures

Jul 28 2023

Media measurement and optimisation platform Integral Ad Science (IAS) has launched ad measurement tools for YouTube Shorts, through which users create short-form videos that are up to 60 seconds long. More

MDI Hires Merenkova to Build Standalone Europe Business

Jul 27 2023

Australia-based research agency Mobile Digital Insights (MDI) has hired former Behaviorally exec Inna Merenkova as Managing Director for Europe, charged with building a standalone MDI Europe business. She is based in London. More

iSpot.tv Names 'Industry Legend' Wood as CRO

Jul 27 2023

TV ad measurement firm iSpot.tv has appointed 'industry legend' Leslie Wood as Chief Research Officer (CRO), overseeing the Data Science department responsible for TV and video measurement products, and finding new approaches to cross-platform measurement and currency. More

datafuelX Adds Kinsella and Drews to Board

Jul 27 2023

In New York, ad sector predictive analytics specialist datafuelX has appointed former TVSquared President Jo Kinsella and HyphaMetrics co-founder and President Joanna Drews to its Board of Directors. More

Suzy Launches AI-Powered 'Qual Analysis' Solution

Jul 27 2023

New York-based consumer insights tech firm Suzy has launched an AI-powered tool called Qual Analysis, providing enterprise brands with rapid insights through transcripts and project summaries. More

Customer.io Launches 'Data Pipelines' CDP

Jul 27 2023

US firm Customer.io has launched a customer data platform (CDP) called Data Pipelines. More

Horizon Adds Location Data to blu.

Jul 27 2023

In the US, media agency Horizon has added Precisely PlaceIQ movement and location data to its marketing platform 'blu.', allowing brands to connect online and off-line activity and understand what is driving consumers in the physical world. More

DoubleVerify Adds Authentication for YouTube Shorts

Jul 27 2023

US-based digital media measurement and analytics platform DoubleVerify (DV) has expanded its media quantity authentication service to YouTube Shorts, Masthead and In-feed Video formats. More

Non-Profit Specialist SIGMA Data Insights Acquired

Jul 26 2023

In the US, marketing, advertising and data platforms specialist iSOCRATES has acquired membership industry and non-profit sector specialist SIGMA Data Insights. Terms of the deal were not disclosed. More

Seed Funds for B2B Customer Intel Platform Insight7

Jul 26 2023

US-based B2B customer intelligence company Insight7 has raised an undisclosed amount of pre-seed funding, while launching several new product capabilities to automate customer research with AI technology. More

MMR Opens Ad Hoc Sensory Panel in India

Jul 26 2023

UK-based consumer and sensory research agency MMR Research Worldwide has launched what it says is India's first ad hoc sensory panel, for FMCG product research in India. More

Teradata Buys Catalog Solution Stemma

Jul 26 2023

In the US, big data analytics platform Teradata has acquired data catalog solution Stemma Technologies, which uses AI and machine learning to help users 'discover, trust, and use their data more effectively'. Terms of the deal were not disclosed. More

Innovid Launches Cookieless Cross-Device Solution

Jul 26 2023

US-based online video ad and analytics tech firm Innovid has launched a cookieless cross-device solution called Innovid Key, which maps consumer behavior without resorting to methods like browser fingerprinting. More

Ipsos Confident of 'Business as Usual' after Solid Q2

Jul 25 2023

Ipsos has announced results for the second quarter of 2023, returning to very modest organic revenue growth thanks to a strong performance in emerging markets. The group says its business is 'returning to a more usual pattern' after Covid and is on course for a good year. More

Norstat Strengthens UK Hand with Panelbase Buy

Jul 25 2023

European data collection specialist Norstat has acquired UK company Panelbase, strengthening its position in Western Europe and adding around 370,000 adults to its UK panel. Panelbase's Paul Wealleans will head up the combined company as MD for Norstat UK & Ireland. More

US Firm Echo Hires Four Including CSO

Jul 25 2023

In the US, Echo Research has appointed Scott Epstein as Chief Strategy Officer, based in its Austin, Texas headquarters. Also joining the company are Monica Martinez, Todd Exler and Jana Rosewarne. More

IAS Teams with Criteo for Ad Safety and Quality Tool

Jul 25 2023

Media measurement and optimisation platform Integral Ad Science (IAS) has announced an integration with PR and media company Criteo, offering a product for measuring onsite quality metrics for retail media. More

Funds for Retail Analytics Firm Nuqleous

Jul 25 2023

In the US, retail space-planning and performance analytics software developer Nuqleous has secured $26m in strategic growth investment, and says it will accelerate product innovation and strengthen its customer-led growth. More

Wasserman to Buy Chime's CSM Sport & Entertainment

Jul 24 2023

Sports marketing agency Wasserman has reached a deal to acquire London-based marketing and brand experience agency CSM Sport & Entertainment from marketing services group Chime. Terms of the deal were not disclosed. More

SurveyMonkey to Expand in Dublin and Launch New Tools

Jul 24 2023

Online survey specialist SurveyMonkey is expanding its Dublin office, as it lays out plans to invest in artificial intelligence and advanced data analytics. The moves follow its recent acquisition by a consortium led by insights sector investment firm Symphony Technology Group (STG). More

Fuel Cycle Launches Audience Access 'Engine'

Jul 24 2023

US firm Fuel Cycle has launched a platform called Research Engine, promising brands access to any audience through dynamic insights communities and global networks. More

Ipsos Launches 'Creative|Spark Early'

Jul 24 2023

Ipsos has added an early-stage creative development solution to its platform - 'Creative|Spark Early' - to enable users to screen creative ideas, visuals, storyboards" and videoboards for advertisers in as little as 24 hours. More

Dynata Hires Mark Lepine to Lead APAC Business

Jul 24 2023

First-party data company Dynata has appointed former SSI MD Mark Lepine to lead its APAC business. He is based in Hong Kong. More

UserTesting Upgrades Platforms Post-Merger

Jul 21 2023

San Francisco-based UserTesting has upgraded three of its research platforms with new features focused around the viewing, analysis and sharing of data. More

Amazon Settles Over Alexa's Recording of Children

Jul 21 2023

Online retail behemoth Amazon is to pay a $25m civil penalty as part settlement of charges of violation of the Children's Online Privacy Protection Act (COPPA), relating to its recording of the voices of under-13s using its Alexa home assistant. More

Twelve Hires for MarketVision

Jul 21 2023

In the US, full service firm MarketVision Research has announced a dozen new appointments, including Jackie Osborne as a Human Resources Generalist and eleven new Research Assistants. More

IAS Hires Product Management Leader

Jul 21 2023

Media measurement and optimization platform Integral Ad Science (IAS) has appointed Sam Cox as SVP of Product Management, based in New York City. More

Q2 Revenue Growth for Eye Tracking Firm Tobii

Jul 21 2023

Sweden-based eye tracking tech firm Tobii has announced results for the second quarter of the year, with organic revenue growth of 5% to SEK 185m ($US 17.8m), but EBIT still negative and little changed at SEK -48m (-50m a year earlier). More

Funds and Launch for Data 'Activation' Firm Hightouch

Jul 21 2023

San Francisco-based data management, preparation and activation specialist Hightouch has raised $38m in funding; and has launched a new product line, Customer 360 Toolkit, which helps data and marketing teams build a unified view of their customer profiles. More

Ipsos Buys West African Research Firm Omedia

Jul 20 2023

Ipsos has announced the acquisition of West African MR agency Omedia, from French audience measurement company Mediametrie. More

Comcast Data Deal Strengthens Nielsen One

Jul 20 2023

Nielsen has announced a multi-year renewal of its agreement to license Comcast's return path data for its de-duplicated audience measurement solution Nielsen One. The new deal also broadens usage to include local TV measurement across all the 94 media markets the two companies share. More

Acquisition for KM Firm Bloomfire

Jul 20 2023

Austin, Texas-based knowledge management software firm Bloomfire has acquired SaaS customer support specialist Seva, Inc., whose offer includes a conversational AI application. Terms were not disclosed. More

Promotions Drive Up Spend for 'Resilient' UK Marketers

Jul 20 2023

Total UK marketing budgets appear to be rising again, according to the IPA's quarterly Bellwether Report, but the authors say the rise is driven by record investment in short-term focused sales promotion activity. Views of MR budgets were little changed with slightly more respondents (2.9%) reporting decline than growth. More

Stravito Hires VP of Product

Jul 20 2023

Stockholm-based enterprise insights platform Stravito has appointed Vignesh Swaminathan as Vice President of Product, responsible for overseeing product innovation and growth, and with a specific focus on its recently introduced generative AI capabilities. More

Funds for Shopify Data Specialist Polar Analytics

Jul 19 2023

In New York, business intelligence platform Polar Analytics has raised $9m in Series A funding, and says it will continue hiring engineers and product designers with the aim of doubling its current headcount of 30 people, in the next eighteen months. More

Five Senior Promotions at Fast-Growing STRAT7

Jul 19 2023

UK-based strategic insight and customer analytics group STRAT7 has announced a number of key promotions to support its FY2024 growth strategy and serve global clients: including the promotion of Peter Kneale, currently Group MD of STRAT7 Incite, to a group level role, Strategy Director, STRAT7. More

Wiland Launches US Purchase Intent Data Suite

Jul 19 2023

In Niwot, Colorado, marketing data firm Wiland, Inc, has launched a suite of products based on analysis of spending / intent signals, promising to help clients predict who will buy from 'any brand' across multiple sectors. More

2CV Unveils New Data Collection and Analysis Tools

Jul 19 2023

UK-based consumer and B2B researcher 2CV has launched three AI-assisted research solutions, covering chatbot surveys, analysis and qualitative probing. More

Funds and Beta Launch for Analytics Firm Prospective

Jul 19 2023

Interactive analytics and data visualization specialist Prospective has raised $6m in a seed round of funding; and launched a private beta period for a limited number of firms. Money will be used to expand the firm's operations and business reach. More

Major Funding for Big Data Firm Hammerspace

Jul 18 2023

In California, unstructured data 'orchestration' firm Hammerspace has secured $56.7m funding in its first round of institutional investment. Money will go to expanding its technology and customer service teams and evolving its offer. More

Change at the Top for Search Intell Platform Captify

Jul 18 2023

Search intelligence platform Captify has appointed former Xandr EVP and GM Mike Welch as its next CEO, succeeding co-founder Dominic Joseph, who will remain on the Board of Directors. More

Partnership for ViewersLogic and Ebiquity

Jul 18 2023

In the UK, consumer behaviour data company ViewersLogic is partnering with media investment analysis specialist Ebiquity, integrating the data from its Single-Source Data Panel (SSD Panel) with Ebiquity's media optimisation platform. More

Measure Protocol Launches New Platform

Jul 18 2023

In London, Measure Protocol has announced the launch of a new consumer behavioral data platform, which integrates fully permissioned behavioral, demographic and psychographic data from multiple sources. More

Buy for B2B Marketing Firm Gravity Global

Jul 18 2023

Specialist B2B marketing consultancy Gravity Global has announced the acquisition of 9thWonder, a full-service marketing agency working in media, data analytics and creative execution. More

Wavemaker Names Measurement and Analytics Chief

Jul 18 2023

WPP's consumer data specialist Wavemaker has promoted Premjeet Sodhi, currently its Chief Strategy Officer for India, to Global Head of Measurement and Analytics, based in New York. More

Sample Ninja Integrates Virtual Incentives Rewards

Jul 18 2023

Rewards and payment solutions specialist Virtual Incentives has partnered with panel management software company Sample Ninja, promising 'effortless' delivery of payouts to panels and communities. More

Funds for UK Footfall Data Specialist Huq

Jul 18 2023

London-based mobility intelligence company Huq Industries has raised £4m in equity funding, which will fuel its expansion into new international markets and further development of its Huq Signals platform. More

Ipsos Buys Big Village Aus Insights Unit

Jul 17 2023

Ipsos has announced the acquisition of the Insights business of Big Village Australia, including expertise in public sector research, employee research and customer experience. More

Scaleworks Buys B2B Marketing and Measurement Firm

Jul 17 2023

US venture equity firm Scaleworks has acquired b2b marketing optimisation specialist Full Circle Insights - not to be confused with panel and sample firm Full Circle Research. Go-to-market strategy expert Jason Ferrara will join Full Circle Insights as CEO. More

Precision Sample Boosts US Sales Team

Jul 17 2023

US firm Precision Sample has added Pete Aitkin and Jason Silver to its sales team as VP Client Development and Senior Director, Client Development respectively. More

Digital Signage Firm Buys to Add Shopper Behavior Data

Jul 17 2023

In Tampa, Florida, digital signage company Spectrio has paid an undisclosed sum to acquire InReality, which uses radar-based sensing technology to measure and analyse shopper behaviour. More

Funds for Customer Data Platform Lantern

Jul 17 2023

Early-stage startup customer data platform Lantern has announced a $6.8m seed funding round, to continue building its B2B customer data platform which pulls in information from more than fifty tools and popular data warehouses. More

Daasity Launches 'Agency' Data Suite

Jul 17 2023

Modular data platform Daasity has launched 'the Daasity Data & Analytics Agency', a suite of products to help merchants become data-driven organizations. The 'Agency' promises to improve the way clients extract, load and transform data; develop custom analytics solutions and derive insights. More

Measure Protocol Names First Chief Revenue Officer

Jul 14 2023

UK-based consumer intelligence technology company Measure Protocol has appointed Christie Hartbarger as its first Chief Revenue Officer. She is based in Chicago. More

OpinionRoute Debuts Workflow Platform NavigatOR

Jul 14 2023

In the US, online survey operations company OpinionRoute has launched an enterprise-level workflow platform called NavigatOR, helping researchers to streamline processes and enhance data quality via a combination of tech and industry expertise. More

Senior Appointments for Video Data Firm IRIS.TV

Jul 14 2023

Video data platform IRIS.TV has promoted Rohan Castelino to CMO and appointed Jim Heinzen as Vice President of Finance and Operations. Both men will report directly to CEO and co-founder Field Garthwaite. More

Discuss Names EMEA & APAC Sales Director

Jul 14 2023

In London, video feedback platform Discuss has hired David Bailey for the newly created role of Sales Director, tasked with building business relationships in the EMEA and APAC regions. More

IAS Expands Google Video Measurement Offer

Jul 14 2023

London-based media measurement and optimisation platform Integral Ad Science (IAS) has expanded its Total Media Quality for Google Video Partners (GVP) service to provide measurement of brand safety and suitability measurement. More

Ad Fontes Gets Funds, Names Berens Head of Insights

Jul 14 2023

Media bias intelligence specialist Ad Fontes Media has closed a $4.2m funding round, which it will use to fuel innovation in its solutions, and expand its team to 15 full-time core team members and 65 analysts. It has also appointed former IAB Editor-in-Chief Brad Berens as Head of Insights. More

STRAT7 Reports 48% Increase in 2023 Revenue

Jul 13 2023

London-based insight and analytics group STRAT7 has reported a 48% increase in revenues to $76m for the fiscal year 2023, ended 30th June. This follows US office openings and acquisitions, with US-based clients now accounting for almost half of the group's global revenue. More

Anzu and IAS to Measure 3D In-Game Media Quality

Jul 13 2023

In-game ad solution Anzu and media measurement and optimization platform Integral Ad Science (IAS) have launched a solution to measure viewability and invalid traffic (IVT) across 2D and 3D gaming environments, and track them within the IAS Signal reporting platform. More

Signoi Launches 'Mr Toad' Complex Data Reporting Tool

Jul 13 2023

In the UK, quantitative semiotic analysis software solutions provider Signoi has launched a large language model-based (LLM) solution called 'Mr Toad', which uses advanced AI to create 'succinct, meaningful reports' from vast amounts of text and imagery data. More

Funds for New Mexico-based Data Science Firm RS21

Jul 13 2023

New Mexico-based data science company RS21 has raised $3m in an investment round, which it will use to create 30 new jobs during the next two years, increase the pipeline of its data analytics service, and evolve its 'most promising' technologies into products. More

Full Circle Research Names Senior Business Unit Leader

Jul 13 2023

In the US, panel and sample firm Full Circle Research has appointed long-time Dynata exec Tasha Keehler as Senior Business Unit Leader, based in Texas. More

CleverTap Names Chief Revenue Officer

Jul 13 2023

In India, customer lifecycle and user retention platform CleverTap has appointed Sidharth Pisharoti as Chief Revenue Officer, tasked with driving growth across India, META and Asia Pacific. More

Pierrine Opens Data Collection Firm AfrikanInsights

Jul 12 2023

Nigeria-based MR and strategy firm Pierrine Consulting has launched a data collection company called AfrikanInsights, in Lagos, led by Managing Director Ben Akpotaire. More

CX Specialist BARE Makes Senior Changes

Jul 12 2023

In the US, family-owned customer experience specialist BARE International has appointed Jason Bare as company President, replacing Michael Bare who has been named Chief Executive Officer. Former CEO Dale Bare has announced her retirement. More

Sago Names Chief Revenue and Chief Client Officers

Jul 12 2023

US-based international data collection and research tech company Sago (previously known as Schlesinger Group) has appointed Katharine Reagan as Chief Revenue Officer, while promoting Raj Manocha to Chief Client Officer. More

RealityMine Adds Nine to UK Team

Jul 12 2023

Manchester, UK-based mobile device data firm RealityMine has made nine new appointments, including former BBC exec Mark Owen as Product Manager for its media content solutions. More

Omnicom Media Group Buys FS Specialist Ptarmigan

Jul 12 2023

Marcoms firm Omnicom Media Group has acquired UK-based financial services agency Ptarmigan Media, whose range of services includes fully integrated media planning and buying, market research, search and social media, and content and creative. Terms were not disclosed. More

Dentsu Invests in AI Monitoring Firm Fiddler Labs

Jul 12 2023

Dentsu's venture capital fund Dentsu Ventures has made an undisclosed investment in AI monitoring specialist Fiddler Labs, which offers capabilities for examining predictive and generative models. More

Retail Sector Data Solutions Firm Flagship Raises $5m

Jul 12 2023

Inventory planning platform Flagship, which delivers customer-focused, data-driven solutions to the retail sector, has raised $5m in a seed funding round. Money will be used to further accelerate development of the firm's first product, and to grow its customer base. More

Ipsos Launches FastPack Pack Screening Tool

Jul 11 2023

Ipsos has launched a pack screening tool called FastPack, grounded in behavioural science and promising results in as little as four hours. The tool is currently available on the global group's self-service online MR platform Ipsos.Digital, in the US, the UK, Australia, India and South Africa. More

NielsenIQ and GfK Merger Complete

Jul 11 2023

NielsenIQ (NIQ) and GfK have officially completed their merger, and the combined business will now be led by NIQ CEO, Jim Peck. More

Tricentis Buys Mobile Test Automation Firm Waldo

Jul 11 2023

US-based continuous testing specialist Tricentis has acquired no-code mobile test automation platform Waldo for an undisclosed sum. More

Shapiro+Raj Opens Dedicated Technology Practice

Jul 11 2023

Brand and marketing insights company Shapiro+Raj has opened a dedicated Technology practice, headed by long-time tech industry researcher Scott Swigart, with support from a team of eight tech-domain researchers. More

Discuss Hires Qualtrics' Thomson as VP of Engineering

Jul 11 2023

In the US, video feedback platform Discuss has appointed former Qualtrics exec Jesse Thomson as Vice President of Engineering, responsible for continuing development of its People Experience Platform. More

ESOMAR Launches Task Force to Address Use of AI in MR

Jul 11 2023

Global membership association ESOMAR has launched a task force to address the use of artificial intelligence in the research, insights and analytics sector. More

Sampler Buys UGC Analysis Firm AdMass

Jul 11 2023

Shopper promotions and insights platform Sampler has acquired AdMass, an AI-powered platform that enables brands and their agencies to create promotions based on analysis of user generated content (UGC). Terms of the deal were not disclosed. More

Speedeon Adds Life Event Data

Jul 11 2023

In the US, consumer intelligence solutions provider Speedeon Data has added 'life event data' to its AudienceMaker platform, including information on moving home, marriage, divorce, parenthood and change in income. More

STRAT7 Researchbods Expands to New York

Jul 10 2023

Leeds, UK-based consumer intelligence firm STRAT7 Researchbods has opened an office in New York, its first in the US. Former Echo-MR exec Steve Becker joins to help expand the firm's US operations. More

Dig Insights Hires Former GutCheck CRO Jess Gaedeke

Jul 10 2023

Toronto, Canada-based Dig Insights has appointed former GutCheck CRO Jessica ('Jess') Gaedeke as Chief Revenue Officer (CRO).| More

Metyis Opens Business Analytics Hub in North Portugal

Jul 10 2023

Amsterdam-based big data and advisory services provider Metyis has opened an eCommerce, advanced business analytics, and technology and data hub in Gondomar, Portugal, and extended its partnership with German luxury clothing brand HUGO BOSS. More

Nano Debuts Solution for Targeting without Personal Data

Jul 10 2023

ID-free ad targeting solutions specialist Nano Interactive has launched a tool called 'Intent Personas', to help clients target users based on demographics using AI-led contextual advertising - without the use of cookies, user profiling, or any form of personal data. More

Firms Link to Launch Ad Targeting for Telcos

Jul 10 2023

Ad tech firm Infomo has partnered with AI-based network traffic analyst Canopus Networks to provide telcos with an in-house platform for ad targeting. More

Basis Technologies Launches Cookieless Data Solution

Jul 10 2023

In the US, marketing and advertising business intelligence software developer Basis Technologies has launched a solution called BasisConnect+, to support marketers' first-party data activation, audience optimization, and cookieless media buying. More

Cint Launches Data Licensing Solution

Jul 7 2023

Automated insight-gathering and sample management platform Cint has launched a solution to enable businesses to license its verified audiences, built from more than 290 million consumers who have accessed the platform to qualify for participation in surveys. More

InsightsNow Adds Four to US Team

Jul 7 2023

In the US, behavioral research and strategy firm InsightsNow has appointed Stephen McIngvale as Senior Research Director, Shannon Benson as Research Director, and Joshua Lim as Insights Analyst; while Angel Requena rejoins the company as Project Director. More

Streaming TV Measurement Firm AdMatch Launched

Jul 7 2023

In Australia, the founders of media agency AdUnion have launched a streaming TV measurement and optimisation business called AdMatch. More

WPP Unites Agencies at New Manchester Campus

Jul 7 2023

WPP has opened its first UK campus outside London, bringing together staff from its agencies in Manchester - including EssenceMediacom, formed from the merger of data and measurement-driven media agency Essence and media network MediaCom; and its consumer data specialist Wavemaker. More

Expansion Funds for Customer Data Platform Distil.ai

Jul 7 2023

In the UK, customer data platform Distil.ai has raised a further £1.1m in funding, for use in further enhancing its platform and expanding its sales and marketing team. More

ISC-CX Launches Solution to Spot Operational Shortfalls

Jul 7 2023

Customer experience analyst ISC-CX has launched a self-assessment tool called 'Close the Loop - Powered by AI', with which clients can identify and rectify operational deficiencies uncovered by audits or mystery shopping, while continually improving the customer experience. More

GfK to Sell Consumer Panel Business to YouGov

Jul 6 2023

GfK has entered into an agreement to sell its European Consumer Panel (CP) business to YouGov, as part of its deal to merge with NielsenIQ (NIQ). Terms of the CP sale have not been disclosed. More

Kantar Public Buys Lithuania's PPMI

Jul 6 2023

Public policy evidence and advisory business Kantar Public has acquired European policy research and consultancy company PPMI, which is based in Vilnius, Lithuania. Terms of the deal have not been disclosed. More

Kantar Profiles Names First Global Panel Director

Jul 6 2023

In London, Kantar has hired former eBay / Amazon exec Bérengère Chaintreau-Fuchs for the newly created role of Global Panel Director in its Profiles division. More

Havas Buys Data-led Agency PivotRoots in India

Jul 6 2023

Global marcoms group Havas has acquired Mumbai-based digital marketing agency PivotRoots, which lists audience research and web and app analytics among its services. Terms of the deal were not disclosed. More

Boxclever Promotes for New Head of Analytics Role

Jul 6 2023

UK full-service agency Boxclever has promoted Alison Gilbertson to the newly created role of Head of Analytics. More

Singham in Return to Yonder

Jul 6 2023

In the UK, Daniel Singham has returned to fieldwork and data collection business Yonder Data Solutions to take up the newly created role of Commercial Director. More

Flipboard Launches Interest Collectives for Ad Targeting

Jul 6 2023

Social community magazine platform Flipboard has launched a solution called Interest Collectives, to help brands reach millions of people based on their specific interests - starting with travel and technology. More

Solnet and Alation to Unlock NZ Enterprise Data

Jul 6 2023

New Zealand-based business transformation tech firm Solnet has partnered with enterprise data intelligence provider Alation, to help local organisations across the government and private sectors unlock their data and shift to digital channels. More

Potentia Insight Buys Boutique Data Analyst SigDiff

Jul 5 2023

In the UK, recently formed digital market research agency Potentia Insight has acquired boutique analytics specialist SigDiff, to enhance its data science capabilities and increase its capacity to fulfil upcoming data analytics projects. Terms of the deal were not disclosed. More

Whip Media Promotes Carol Hanley to CEO

Jul 5 2023

Los Angeles-based data and analytics software provider Whip Media has promoted Carol Hanley to Chief Executive Officer, succeeding founder Richard Rosenblatt who has been named Executive Chair of the Board. More

Grid Dynamics Launches AI Focus Groups Starter Kit

Jul 5 2023

In the US, digital transformation services firm Grid Dynamics has launched the 'AI Focus Groups Starter Kit', to enable clients to create focus groups composed of virtual personas that match the behavior of a brand's real-world target audience, and analyze user-generated content and events. More

European Commission Clears Merger of NIQ and GfK

Jul 5 2023

NielsenIQ (NIQ) and GfK have received clearance from the European Commission to merge, conditional on the divestment of GfK's Consumer Panel business to an independent third party. Terms of the deal, which is expected to close in the coming days, have not been disclosed. More

Savanta Launches BrandVue Wealth in UK

Jul 5 2023

Next15's data, MR and advisory company Savanta has launched an audience and brand tracker tool called BrandVue Wealth, in the UK, capturing the views, insights and trends of 2,000 of the country's highest earners each year. More

Pureprofile Deal Adds European Gen Z Respondents

Jul 5 2023

Australian consumer data company Pureprofile has announced an Audience Builder partnership with UK-based fintech company Prograd, further extending its research panel in Europe and offering Gen Z respondents rewards for answering surveys, redeemable in the form of gift cards. More

Mobiquity Launches ElecAlytics for Political Campaigns

Jul 5 2023

US programmatic ad tech and footfall insights provider Mobiquity Technologies has launched a suite of analytics tools called ElecAlytics, which uses artificial intelligence to help political campaigns make 'more informed decisions'. More

Circana Launches AlwaysOn Analytics

Jul 4 2023

Consumer behaviour specialist Circana, formed from the merger of IRI and The NPD Group, has launched a solution called 'AlwaysOn Analytics', allowing clients to analyze real-time data using advanced algorithms, to give immediate insights. More

More Funds for In-Game Programmatic Ad Platform Anzu

Jul 4 2023

Israel-based in-game ad platform Anzu has raised $48m in a Series B round of funding, which it will use to continue to expand its leadership team, and grow its US footprint by developing teams across the country. More

Unlimited Opens B2B Specialist Division

Jul 4 2023

UK-based marcoms group UNLIMITED has launched a division called Unlimited B2B, bringing together the specialist strengths of its comms and marketing agencies Nelson Bostock and TMW Business, to helps clients improve conversion through every stage of the buying journey. More

OvationMR Co-founder Jim Whaley Joins MRII Board

Jul 4 2023

In the US, nonprofit organization the Market Research Institute International (MRII) has added Globalpark and OvationMR co-founder Jim Whaley to its Board of Directors. More

Sojern Platform Adds AI-powered Travel Audiences

Jul 4 2023

Travel sector specialist Sojern has enhanced its Travel Marketing Platform with AI-powered audience segments, to help marketers target the right customer groups and maximise ROI. More

QSR Specialist Geezy Adds to Leadership Team

Jul 4 2023

In London, quick service restaurant sector (QSR) samples and activation platform Geezy X has appointed Dan Jenner as Head of Global Partnerships, overseeing global business operations, while promoting Ryan Drager to Head of Growth. More

Pioneering DSP MediaMath Files for Bankruptcy

Jul 3 2023

US-based ad tech firm MediaMath has filed for Chapter 11 bankruptcy in a Delaware district court, with 300 redundancies resulting and more than $100m owed to creditors. More

MDI Buys Moroccan Agency Insightek

Jul 3 2023

Australia-based mobile insights consultancy MDI has acquired a majority stake in Moroccan based research agency Insightek, for an undisclosed sum. More

dentsu Completes Tag Buy

Jul 3 2023

dentsu has completed the $516m acquisition of digital marketing business Tag Group from previous owner Advent International. The buy was first announced in March and among things should boost the global marcoms group's CX and personalisation offerings. More

Qualtrics Gets Half Billion Investment from Accel

Jun 30 2023

Experience management platform Qualtrics has received a $500m investment from venture capital firm Accel. More

Salesforce and Deloitte Team for CRM AI Solutions

Jun 30 2023

CRM software giant Salesforce has partnered with consulting division Deloitte Digital to offer business clients help in deploying AI in CRM functions. More

Nine Hires Chief Data Officer

Jun 30 2023

Australian broadcaster Nine has appointed former News Corp and Foxtel exec Suzie Cardwell as Chief Data Officer. More

DeepIntent to Offer Measurement for Pharma Advertisers

Jun 30 2023

In New York, healthcare AdTech company DeepIntent has launched a solution which gives connected TV (CTV) publishers and platforms access to a suite of audience measurement and optimization solutions for pharma campaigns. More

Allant Group Adds Two to Senior Team

Jun 30 2023

In the US, customer journey development and management specialist The Allant Group has appointed Ed Kuderna as Senior Vice President and General Manager, Client Success; and Eli Ontiveros as Senior Vice President, Technology. More

Statara Adds Digital Audience Options

Jun 30 2023

In Washington, analytics and customer intelligence specialist Statara Solutions LLC has launched Intelligent Digital Audiences, helping clients to target promotions based on rigorously checked consumer classification including age and critical demographics. More

Toluna Start Adds Automated MaxDiff Solutions

Jun 29 2023

Insights tech and panel provider Toluna has added four standalone MaxDiff solutions to its end-to-end platform, Toluna Start, allowing clients to integrate a MaxDiff question into their surveys and quickly identify which names, taglines, claims and varieties matter most to their target audiences. More

SG Analytics Opens Office in Poland

Jun 29 2023

India-based global insights and analytics firm SG Analytics has opened an office in Wroclaw, Poland. More

Interrodata Raises Funds to Expand Platform and Team

Jun 29 2023

UK-based analytics software company Interrodata has raised £2.2m in an investment funding round, which it will use to expand its Analytics-as-a-Service offering and scale its team. More

RONIN Hires Terry Sweeney as Head of North America

Jun 29 2023

UK-based business, healthcare and tech sector researcher RONIN International has appointed Terry Sweeney as Head of North America. More

SpotQuest Debuts Restaurant Location and Pricing Tools

Jun 29 2023

Singapore-based automated location intelligence platform SpotQuest has partnered with hospitality agency The Cutting Edge to launch two services in the Middle East market: a tool called Food and Beverage Location Intelligence, and a Menu Price Benchmarking AI platform. More

Weave Launches Patient Interaction Analytics Tool

Jun 29 2023

Customer communication and engagement platform Weave has launched a tool called Message Analytics, allowing clients to analyze patient interactions, view best practice benchmarks and compare their own performance. More

Travel and Tourism Sector Researcher TCI Acquired

Jun 28 2023

US-based travel and hospitality sector marketing firm MMGY Global has acquired TCI Research, a European data intelligence group which specializes in the travel, tourism and hospitality sectors. Terms of the deal were not disclosed. More

CX Firm EdgeTier Raises Funds for Team Expansion

Jun 28 2023

In Dublin, AI-powered customer experience (CX) solutions company EdgeTier has raised EUR 6m in a Series A round of funding, which it will use to expand its team from 22 to 70 employees across its Irish and Spanish offices, within the next 24 months. More

StackAdapt Launches DIY Footfall Attribution Solution

Jun 28 2023

In Canada, programmatic advertising platform StackAdapt has launched a self-service footfall attribution solution, allowing US-based brick and mortar advertisers to quantify the influence of online advertising on offline visits. More

NIQ Hires SVP Beauty, Drug & OTC Retail

Jun 28 2023

In New York, consumer intel giant NielsenIQ (NIQ) has appointed Jacqueline Flam as Senior Vice President Beauty, Drug & OTC Retail. More

Stickybeak Launches 'Rapid' Consumer Testing Solution

Jun 28 2023

New Zealand-based public polling platform Stickybeak has launched a comparative testing product through which brands and agencies can quickly test creative, messaging, packaging and choice of influencer with consumer interest groups anywhere in the world, at a low cost. More

Location Intel Firm Foursquare Names Head of Product

Jun 28 2023

US-based location intelligence provider Foursquare has appointed Wade Wegner as Senior Vice President, Global Head of Product. More

Merkle Names Andreas Skopal MD for MENA Region

Jun 28 2023

Data-driven customer experience management company Merkle has appointed Andreas Skopal as Managing Director for the Middle East and North Africa (MENA) region. He is based in the United Arab Emirates. More

Mustard Adds Two in North of England

Jun 28 2023

Manchester, UK-based full-service MR agency Mustard has appointed Abby Phinn as Research Manager and Robyn Mason as Senior Research Executive. More

dunnhumby Names New CEO

Jun 27 2023

Tesco-owned data firm dunnhumby has appointed Josh Bottomley as Chief Executive Officer, replacing Dan Olley who had been in the post only since January 2022. More

ThoughtSpot Buys Business Intelligence Platform Mode

Jun 27 2023

In the US, AI-based analytics company ThoughtSpot is to acquire business intelligence platform Mode Analytics, in a deal valued at $200m. More

Seed Funds for Retail Intell Platform Upp.

Jun 27 2023

In the UK, retail intelligence platform Upp. has raised $10m in a seed funding round, which it will use to continue improving its technology, accelerate the growth of its sales and marketing function, expand geographically, and launch new AI/ML-driven automation solutions for retailers. More

Merkle's Komasinski Named Dentsu Americas CEO

Jun 27 2023

Merkle's Global CEO Michael Komasinski is moving to the role of Chief Executive Officer of Merkle's parent company Dentsu, in the Americas. He succeeds Jacki Kelley, who has left to rejoin Interpublic in the newly created role of EVP / Chief Client Officer. More

Veritonic Now Measuring Podcast Consumption on YouTube

Jun 27 2023

New York-based audio analytics and research platform Veritonic has launched a feature measuring the impact of traffic originating from YouTube, as well as podcast and streaming audio channels. More

Databricks Buys Generative AI Firm MosaicML for $1.3bn

Jun 26 2023

In the US, big data and artificial intelligence (AI) solutions firm Databricks has acquired generative AI platform MosaicML, which uses large language models through which users can build their own AI. The transaction is valued at approximately $1.3 billion, inclusive of retention packages. More

VideoAmp Gets Ten-Year Currency Contract with AMG

Jun 26 2023

TV software and data platform VideoAmp has been awarded a ten-year contract by Allen Media Group (AMG), to become its primary and preferred currency provider. More

Havas and Adelaide Launch 'Meaningful Ad Unit'

Jun 26 2023

In North America, Havas Media has partnered with attention measurement specialist Adelaide to build a proprietary advertising attention measurement metric called the 'Meaningful Ad Unit' (MAU). More

US Partners Launch Viewer Experience Lab

Jun 26 2023

TV ad industry tech platform FreeWheel has partnered with ad research and tech firm MediaScience to launch The Viewer Experience (VX) Lab, which will conduct research to help advertising buyers and sellers understand the impact of ads on viewer experience and performance. More

Canvas8 Launches Behavioural Insight Toolkit

Jun 26 2023

In the UK, behavioural insights agency Canvas8 has launched 'Toolkit' - a suite of five products for 'fast turnarounds, agility and affordability'. Leading the launch is Becca Smith, who has been named 'Head of Toolkit'. More

SurveyMonkey Highlights 'CX Disconnect'

Jun 26 2023

New data from SurveyMonkey has shown what the company calls a 'drastic disconnect' between how consumers feel and what CX and digital marketing professionals' perceive about customer experiences. More

National CineMedia Integrates Adelaide's Attention Metric

Jun 23 2023

In New York, cinema ad network National CineMedia (NCM) is working with attention-based media quality measurement specialist Adelaide, to bring the latter's attention transaction metric (AU) to the cinema advertising industry for what it says is the 'first time'. More

Tracer Gets Funds from Sorrell and Names First President

Jun 23 2023

In the US, marketing data aggregation and reporting platform Tracer has raised an undisclosed amount of Series A funding, with participation from Sir Martin Sorrell's S4S Ventures. The company has also hired Obele Brown-West as its first President. More

Data Platform Bigeye Buys Data Advantage Group

Jun 23 2023

In the US, data observability platform Bigeye has acquired Data Advantage Group, which delivers enterprise metadata management and data governance solutions. Terms of the deal were not disclosed. More

Regan to Leave the Research Society after Twenty Years

Jun 23 2023

In Australia, professional membership body The Research Society has announced that Julie Regan is retiring from her position as QPR Manager and Managing Editor of the industry body's publication, Research News Live. After nearly twenty years with the organisation, her final day will be July 5th. More

Consumer Data Providers Quotient and Neptune to Merge

Jun 22 2023

In the US, retail marketing company Neptune Retail Solutions is to acquire and merge with digital promotions and media tech firm Quotient. The transaction has an aggregate equity value of approximately $430m. More

Money for Fundraising Measurement Firm FundMiner

Jun 22 2023

FundMiner, which helps fundraising organizations measure impact, has raised $1.725m with which to fuel company growth. More

Voxpopme Links with Microsoft to Integrate ChatGPT

Jun 22 2023

Video insights provider Voxpopme has partnered with Microsoft to launch a tool called Voxpopme AI Insights, promising 'faster, smarter and more economical' qual research, with analysis available in seconds rather than hours. More

DoubleVerify Expands Meta Partnership to Reels

Jun 22 2023

Digital media measurement, data and analytics platform DoubleVerify (DV) has extended its partnership with Meta, to enable media measurement and help maximize advertiser performance on Meta's Facebook and Instagram Reels. More

QuestionPro Continues Acquisition Spree with AI Buy

Jun 21 2023

Austin, Texas-based MR software and services firm QuestionPro has acquired PathosAI, which analyses consumer emotions and motivations. More

Fox Corp Promotes for New Senior Insights Position

Jun 21 2023

US broadcaster Fox Corporation has appointed long-time FOX Sports executive Mike Mulvihill, as President, Insights and Analytics, a new role overseeing the research, analytics and strategic planning teams across FOX Sports, FOX Entertainment and Tubi. More

New Chief Exec for Royal Statistical Society

Jun 21 2023

In the UK, statistics and data professional membership body The Royal Statistical Society has appointed Dr Sarah Cumbers, currently the Evidence and Insights Director at Lloyd's Register Foundation, as its new Chief Executive from September. More

Triton Buys Ad Intelligence Firm Manadge

Jun 21 2023

Audio broadcasting data and measurement tech specialist Triton Digital has announced the acquisition of Paris-based Manadge, an ad intelligence platform focused on the performance of programmatic advertising. More

CX Specialist Cyara Buys Contact Center VoC Firm

Jun 21 2023

Redwood City, California-based CX platform provider Cyara has announced the acquisition of CentraCX, an SaaS-based Voice of the Customer solution designed specifically for contact centers. Terms were not disclosed. More

DRG Promotes, Brings in Founders' Son

Jun 21 2023

Northumberland, UK-based insight agency DRG (Dipsticks Research Group) has appointed Eleanor Finnon to its Board of Directors; promoted Gary Chow to Client Services Director; and appointed Tim Raglan as Client Account Manager for Panelbase. More

Relaunch with AI Features for Bilendi's Discuss

Jun 21 2023

Research panels and services company Bilendi & respondi has relaunched its Discuss tool with new qual research features based on ChatGPT. More

Stravito Adds Generative AI Functions to Platform

Jun 21 2023

Stockholm, Sweden-based Stravito has added generative AI functionality to its enterprise insights platform, allowing users to interrogate data with natural language questions, and dive deeper into data with recommended questions. More

Nielsen and EDO Integrate Ad Audience and Impact Data

Jun 20 2023

Nielsen has announced a partnership with TV ad impact measurement firm EDO, with measurement data from each available through both platforms for mutual clients. More

Human8 Adds New Partners as Acquired Firm CEOs Exit

Jun 20 2023

Ghent, Belgium-based insight consultancy Human8 has announced the appointment of eleven new partners - it now has 36 worldwide. Meanwhile the founders / co-founders of three companies it previously acquired - Join The Dots, Columinate and Direction First - are stepping down. More

DoubleVerify Opens in Three Asian Markets

Jun 20 2023

Digital media measurement, data and analytics platform DoubleVerify (DV) is launching business operations in Indonesia, the Philippines and Vietnam, promising more local support for a growing client base across Southeast Asia. More

Funds for Built Environment Insights Firm Commonplace

Jun 20 2023

In London, citizen engagement platform Commonplace has received an investment of £2.1m from investors led by transatlantic VC firm Beringea, and will use the funds for continued expansion including growth of its client base. More

NIQ Expands Brandbank to UAE and The Philippines

Jun 20 2023

Consumer intelligence giant NielsenIQ (NIQ) has expanded its Brandbank solution into the UAE and the Philippines, strengthening its global retailer distribution network via collaborations with major omnichannel retailers including Spinneys and NCCC. More

Outbrain Launches Attention-Based Platform Onyx

Jun 20 2023

Ad tech company Outbrain has launched a platform called Onyx which promises to help clients optimise digital display and video ads for user attention. More

IAS Adds Facebook Reels Measurement

Jun 20 2023

Media measurement and optimization platform Integral Ad Science (IAS) has launched ad measurement tools for Meta's Facebook and Instagram Reels videos, including viewability and invalid traffic measurement. More

Affinity Widens Access to Consumer Purchase Insights

Jun 20 2023

Affinity Solutions, which analyzes consumer spending data to help clients with their targeted marketing initiatives, has added its Consumer Purchase Insights as a central offering on the Snowflake Marketplace. More

Verint Launches CX Feedback and Management Tool

Jun 19 2023

Customer Engagement specialist Verint has launched a new Experience Management tool promising 'experience insights at scale across a brand's customer touchpoints'. Features include direct and 'inferred' feedback collection, advanced CX analysis, rich reporting and automated actions. More

GreenBook Joins MrWeb Global Job Board Alliance

Jun 19 2023

MrWeb has partnered with insight sector organisation GreenBook, publisher of the GRIT Report and the GreenBook Directory, and organiser of IIEX events, to further expand the reach and appeal of its job board, currently in its 25th year. WIRe (Women in Research) and ESOMAR are already partners. More

Vevo Hires for New Research and Marketing Role

Jun 19 2023

Music video hosting and streaming service Vevo has appointed former Warner Bros. Discovery exec Julie Triolo in the new role of VP of Research and Marketing, based in New York. More

Accenture to Invest $3bn in Its Data & AI Practice

Jun 19 2023

Professional services giant Accenture has announced a $3 billion investment in its Data & AI practice over the next three years, to help clients across all industries use AI to achieve greater business growth. More

Australia's Are Media in Roy Morgan Social Media Deal

Jun 19 2023

Australian media group Are Media has expanded its partnership with MR firm Roy Morgan to gather exclusive worldwide audience insights from its network of social media channels. More

Rhetorik Launches Neuron360 AI Data Platform

Jun 19 2023

UK-based B2B market intelligence company Rhetorik has launched an AI-enhanced data platform called Neuron360, bringing together 200 million company profiles, 800 million professional people profiles, and 100 million verified contact records. More

WPP's Wavemaker Adds Three to Global Growth Team

Jun 19 2023

WPP's consumer data specialist Wavemaker has expanded its Global Growth team with the appointment of Natalie Yorke as Global Growth Partner based in London; Lynne Reilly as Chief Growth Officer in the Americas, and Natalia Lopez as Head of Growth for Latin America. More

Databricks Funds for Behavioral Data Firm Snowplow

Jun 19 2023

In the US, customer behavior data specialist Snowplow has received an undisclosed amount of funding from Databricks Ventures, the investment arm of data and AI company Databricks. More

GroupM Launches 'Total TV Measurement'

Jun 16 2023

WPP's media investment company GroupM has launched a service called Total TV Measurement, which it says will help its clients in the UK understand the value of addressable TV. More

MR Job Satisfaction High, Suggests Study

Jun 16 2023

Nearly two thirds (63%) of MR professionals say they are 'very' or 'completely' satisfied with their job, in a survey by non-profit consortium MRII and the University of Georgia. The survey looked in detail at learning and growth opportunities and researchers' satisfaction with them. More

DrivenIQ Fills Out C-Suite

Jun 16 2023

In the US, audience data and ad tech firm DrivenIQ has appointed Samantha Lee as COO, TJ Ceballos as Chief Commercial Officer, and James Dunay as Chief Technology Officer. In addition, Jamie Solis has been named Head of Content. More

Havas Rolls Out CSA Consumer Analytics Brand Globally

Jun 16 2023

Havas Media Network (HMN) has rolled out its CSA consumer behavior specialist business across its global network, promising clients improved understanding of customer data and higher ROI through analytics and machine learning solutions. More

Yahoo Partners for High Attention Segments Offer

Jun 16 2023

In the US, Yahoo Advertising has partnered with attention-based measurement specialist Adelaide to introduce high-attention, pre-bid segments through its Yahoo DSP platform, which includes tools for data analysis, automated bidding and ad campaign optimization. More

Nielsen Debuts Platform for Respondent Level Access

Jun 15 2023

Nielsen has launched a cloud-based platform called Media Data Room (MDR), which provides a means to access and share respondent level analytics from big data sets. The firm says MDR will ultimately replace all its previous forms of data distribution, including FTP and custom apps. More

Mediaprobe Hires AJ Johnson as COO

Jun 15 2023

Portugal-based media measurement platform Mediaprobe (previously known as MindProber) has appointed former Kynetec exec AJ Johnson as Chief Operating Officer, based in London. More

Launch for Customer Interaction Analyst Glyphic AI

Jun 15 2023

London-based customer interaction analysis specialist Glyphic AI has launched out of stealth with $5.5m in a pre-seed funding round. More

Huge Launches 'LIVE' Living Intelligence Value Engine

Jun 15 2023

Interpublic Group's digital design and innovation division Huge has launched an AI-powered creative asset analysis tool called Living Intelligence Value Engine (LIVE). The tool analyzes billions of data points from numerous sources to uncover hidden trends and insights in real time. More

STRAT7 Launches 'Path' Customer Centricity Measure

Jun 15 2023

Insight and analytics group STRAT7 has launched a 'customer centricity assessment' tool called Path, assessing clients' ability to anticipate the changing needs of their customer base, rather than simply reacting to change. More

Aha Launches Generative AI-based Analytics Solution

Jun 15 2023

In the US, online qual research platform Aha Insights Technology has launched a generative artificial intelligence-based tool allowing researchers and brand insights teams to 'more completely and efficiently' analyze unstructured MR data. More

Momentive to Return to SurveyMonkey Name with New CEO

Jun 14 2023

Online survey specialist Momentive is to return to its original SurveyMonkey name under the direction of new Chief Executive Officer Eric Johnson. He replaces Zander Lurie, who has stepped down after seven years leading the firm. More

OzTAM CEO Doug Peiffer Steps Down

Jun 14 2023

Australian television audience measurement body OzTAM has announced that CEO Doug Peiffer has decided to step down from his role. He will leave on 1 July and the Board says it has begun a search for a new CEO. More

Cint and PCH in Respondent Access Deal

Jun 14 2023

Automated insight-gathering and sample management platform Cint has partnered with direct-to-consumer portal Publishers Clearing House (PCH), to increase its access to respondents. More

Protobrand Names SVP, Growth Strategist in Canada

Jun 14 2023

Behavioral science and MR consultancy Protobrand has hired Fresh Squeezed Ideas co-founder John McGarr as Senior Vice President, Growth Strategist. He is based in Canada. More

Edelman Business Marketing Rolls Out Globally

Jun 14 2023

In the US, communications giant Edelman has announced the global launch of a unit called Edelman Business Marketing (EBM), offering B2B marketers audience research, thought leadership strategy, content and account-based marketing, demand generation, and earned communications. More

Launch for Insights Sector Branding Agency Rodeo13

Jun 14 2023

Former Savanta AD Norbert Sari has launched a remote-first branding and marketing agency called Rodeo13, to serve clients in the insights industry. More

Blue Yonder Research Expands Leeds-based Sense:Lab

Jun 14 2023

In the UK, Blue Yonder Research has expanded its Leeds-based R&D insight and product testing facility Sense:Lab, with the addition of three new rooms for qual interviews / focus groups. Sense:Lab can now be booked directly by clients as a standalone facility. More

India's Wondrlab Buys Data and Analytics Firm Cymetrix

Jun 13 2023

In India, martech platform Wondrlab has acquired a 51% stake in offshore software development company Cymetrix, which specializes in Salesforce consulting and data analytics. Terms of the deal were not disclosed. More

Donna Burns Rejoins Radiocentre as Head of Insight

Jun 13 2023

UK commercial radio industry body Radiocentre has re-appointed Donna Burns - this time as Head of Insight - after a four-year break from the organisation. More

Marcoms Group MSQ Partners Acquired

Jun 13 2023

Data and tech-enabled marcoms group MSQ Partners has been acquired by private equity firm One Equity Partners for an undisclosed sum. More

Torfac Hires Nurdin to Develop Business in Europe

Jun 13 2023

Canada-based analytics and MR solutions provider Torfac has appointed Izzy Nurdin as Director of Client Development, Europe, based in London. More

Wavemaker Names CEO for Asia Pacific

Jun 13 2023

WPP's consumer data specialist Wavemaker has appointed Sindhuja Rai as Chief Executive Officer in Asia Pacific, based in Singapore. She takes up the role in September, when she will also join the Wavemaker Global Executive team and the GroupM APAC Leadership team. More

Acxiom Hires Hammerman as Cloud Growth SVP

Jun 13 2023

In the US, customer intelligence company Acxiom has appointed former Adobe exec Judith Hammerman as Senior Vice President of Cloud Growth. More

Tremor, Amobee and Unruly Names to Go in Rebrand

Jun 12 2023

Israel-based ad optimization company Tremor International is changing its name to Nexxen, with its Amobee, Tremor Video, Unruly and Spearad brands all to be replaced. More

RSMB and Streamhub in Cross-Platform Audience Deal

Jun 12 2023

Audience measurement solutions provider RSMB has announced a partnership with analytics and activation tech company Streamhub, promising a 'unique' service for cross-platform measurement of linear and streamed TV viewing. Both firms are UK-based but Japan will be an initial focus. More

datafuelX Launches Ad Optimization Platform

Jun 12 2023

TV multi-currency analytics and tech solutions provider datafuelX has announced the launch of M3, a full-service SaaS platform allowing customers to optimize advertising by audience GRPs, impression, eCPMs, index and reach. More

Amplified Intelligence Refines Attention Measurement

Jun 12 2023

Australian-based omnichannel attention measurement company Amplified Intelligence has upgraded its attentionPLAN tool to add what it calls Attention-Adjusted Reach Curve (AARC) functionality - filtering out non-attentive impressions. More

Kantar to Sell Healthcare Businesses to M3 Global

Jun 9 2023

Kantar has announced its intention to sell its remaining specialist healthcare businesses, Kantar Profiles' Health unit and Kantar Media Healthcare Research (KMHR), to fieldwork company M3 Global Research. More

$53m More for Course5's M&A War Chest

Jun 9 2023

In India, analytics and insights company Course5 Intelligence has raised a further $53m in funding, which will be added to a mergers and acquisitions (M&A) 'war chest' of around $80m. More

SymphonyAI Buys Business Intel Firm 1010data

Jun 9 2023

In the US, enterprise AI company SymphonyAI has acquired business intelligence provider 1010data, for an undisclosed sum. More

Rio SEO Launches Local Experience Platform

Jun 9 2023

Local marketing solutions company Rio SEO, which is in the process of integrating with MR software firm Forsta, has launched the Local Experience (LX) Platform, an integrated suite of local marketing and customer experience solutions. More

Insights Sector Marketing Firm Growgetter Hires Two

Jun 9 2023

In the US, data, insights and analytics sector growth marketing firm Growgetter has appointed Felicia Coppola as Account Director and Christoph Trappe as Director of Content Strategy. More

Forrester Adds Sales and Revenue Ops Tools

Jun 9 2023

US-based tech research and advisory firm Forrester has announced two new research services within its Forrester Decisions suite, covering Revenue Operations and B2B Sales. More

Publicis Launches Creation and Personalisation Tool

Jun 9 2023

Marcoms network Publicis Groupe has launched a service called PX, combining its global audience data, media capabilities, marketing transformation expertise and studio network with Adobe products, to deliver omnichannel content production and personalisation at scale. More

Nielsen Launches Local Streaming Metrix Reports

Jun 8 2023

Nielsen has launched a series of quarterly reports called the 'Local Streaming Insights Quarterly Solution', providing metrics on TV app usage for more than twenty major streaming apps at the local market level. More

Capillary Buys Digital Connect Loyalty Platform

Jun 8 2023

Indian customer loyalty and engagement tech company Capillary Technologies has paid an undisclosed sum to acquire the Digital Connect assets of US-based loyalty program company Tenerity. More

GMO Adds PlaytestCloud Games Testing to Asia Panel

Jun 8 2023

Tokyo's GMO Research has partnered with playtesting and games user research platform PlaytestCloud, to offer online user testing services for mobile games on GMO's ASIA Cloud Panel. More

New MR Language Services Firm Launches in US

Jun 8 2023

In the US, linguist Fernando Castro has launched a company called New England Language Services, to help market research agencies and strategy consultancies interview and understand multicultural audiences for the brands they serve. More

Salesforce Launches AI Personalization Tools

Jun 8 2023

US CRM giant Salesforce is launching two tools - Marketing GPT and Commerce GPT - to help users personalize every campaign and shopping experience with generative AI. More

Circana Hires Chief Financial and Growth Officer

Jun 7 2023

Consumer behaviour specialist Circana, formed from the merger of IRI and The NPD Group, has appointed Anne Bramman as Chief Financial and Growth Officer and a member of its executive leadership team. She starts on June 20th. More

DAS Technology Buys Customer Data Platform 3 Birds

Jun 7 2023

Customer data and experience platform (CDXP) DAS Technology has acquired the assets of CDXP tech company 3 Birds, which delivers SaaS-based marketing, analytics, and consumer engagement solutions to the automobile sector. Terms of the deal were not disclosed. More

Measure Protocol Adds Three in UK, One in US

Jun 7 2023

In the UK, consumer intelligence technology company Measure Protocol has appointed James Guy as Senior Operations and Project Manager, Ben Mills as Head of Platform Sales, and Katya Moskalenko as Product Marketing Manager, as well as US-based data engineer Graham Trail. More

Data Broker Oamo Launches with Pre-seed Investment

Jun 7 2023

In Canada, decentralised data broker Oamo has launched from stealth with a (USD) $1.25m pre-seed investment, which it will use to expand its team and product. More

New Funds for Sports Insights Platform Zoomph

Jun 7 2023

In the US, sports and entertainment partnerships insights platform Zoomph has completed an undisclosed amount of Series A funding, which it will use for product development and to widen its customer base. More

Aktana Adds Product Launch Tool to Life Science Platform

Jun 7 2023

Aktana, which specialises in intelligent customer engagement for the global life sciences industry, has added capabilities to its Contextual Intelligence 360 (CI 360) platform, to support product launches. More

Kantar Ramps Up Creative Testing with LINK+ Launch

Jun 6 2023

Kantar has launched an ad creative testing solution called LINK+, built on its LINK normative advertising database and integrating the firm's ad testing capabilities into one solution, with results available in as little as six hours. More

Ipsos India Names Jyoti Malladi MD, Research

Jun 6 2023

Ipsos has promoted Jyoti Malladi to the role of Managing Director, Research, in India, where she is responsible for business management, driving audience measurement business strategy. She will also oversee the setting up of a media analytics hub supporting the entire APAC region. More

Brightcove Launches Ad Insights Capability

Jun 6 2023

In the US, online video platform Brightcove has launched a solution called 'Ad Insights', to help media companies understand the correlation between ad intensity, viewer engagement and tolerance across dimensions, including players, devices, regions and content. More

Sponsorship Analyst Relo Metrics Hires Nielsen's Shortely

Jun 6 2023

In the US, AI-powered sponsorship analytics platform Relo Metrics has appointed former Nielsen exec Paul Shortely as Chief Revenue Officer. More

Dynata Rolls Out inBrain Rewards Platform in APAC

Jun 6 2023

First-party data platform Dynata has rolled out its proprietary inBrain survey-based monetization platform to the Asia Pacific region - specifically in Australia, India, Japan and New Zealand, with other Asian markets scheduled this year and next. More

Publicis Buys eCommerce Agency Corra

Jun 6 2023

Marcoms network Publicis Groupe has acquired eCommerce agency Corra, which helps clients to serve personalized experiences designed to convert traffic into revenue, especially on mobile. Terms of the deal were not disclosed. More

Neuroscience Firm MindProber Renamed Mediaprobe

Jun 5 2023

Portugal-based consumer neuroscience platform MindProber has been renamed Mediaprobe, reflecting what it says are breakthroughs in 'next-gen measurement' across all media. More

Accenture Buys Predictive Analytics Specialist Nextira

Jun 5 2023

In the US, professional services giant Accenture has acquired Nextira, which uses Amazon Web Services (AWS) to deliver innovation, predictive analytics and immersive experiences for their clients. Terms of the deal have not been disclosed. More

Australia's Radio 360 Launches

Jun 5 2023

In Australia, industry body Commercial Radio & Audio (CRA) is to launch its audience measurement system 'Radio 360' tomorrow, 6th June, with the release of the third GfK metropolitan radio survey of the year. More

Nexxt Intelligence | inca Expands inca SmartProbe API

Jun 5 2023

Conversational AI company Nexxt Intelligence | inca, has updated its inca SmartProbe API to cover twenty languages. The firm has also launched inca SmartProbe Professional with targeted and trained probing capabilities. More

IPG and D-Wave Quantum to Build 'High Value' Audiences

Jun 5 2023

Ad agency network Interpublic Group (IPG) and Canadian quantum computing company D-Wave Quantum have announced they will be collaborating on the research and development of quantum-hybrid applications for customer targeting. More

Inex One Launches Survey Multi-Source Capability

Jun 5 2023

Stockholm, Sweden-based survey vendor marketplace and collaboration platform Inex One has launched a feature called 'Survey Multi-Source Capability', allowing users to collaborate with multiple providers within the same survey project. More

Resonate Launches rAI for Consumer Data at Scale

Jun 5 2023

In the US, consumer data and intelligence specialist Resonate has launched an AI modeling infrastructure called rAI, transforming massive amounts of raw data into continuously updated attributes allowing users to understand some 230 million consumers. More

Kynetec Buys Crop Sector MR Specialist MQ Solutions

Jun 2 2023

Agriculture and animal health specialist Kynetec has acquired MQ Solutions, which provides a monthly price and retailer monitoring service, tracking farmgate prices from dealers of crop protection and crop nutrition products in Brazil. Terms of the deal were not disclosed. More

Seed Funds for Unstructured Data Analyst Beehive AI

Jun 2 2023

In the US, unstructured customer data analysis platform Beehive AI has emerged from stealth mode with a $5.1m seed round of funding, which it will use to 'support rapid growth'. More

UK Pharma Researcher Purdie Pascoe Promotes Two

Jun 2 2023

UK-based pharma researcher Purdie Pascoe has promoted Vanessa Slade to Research Director, while Sebastian Newton moves up to the role of Associate Director. More

Loyalty Platform Capillary Raises $45m Expansion Fund

Jun 2 2023

Loyalty management and customer engagement tech business Capillary Technologies has raised $45m in a Series D round of funding, which it will use to expand its footprint in North America and Europe, and to pursue 'strategic acquisitions'. More

Customer Engagement Platform Braze Buys ANZ Reseller

Jun 2 2023

New York-based customer engagement platform Braze has acquired North Star, its reseller in Australia and New Zealand (ANZ), which will now trade as Braze Australia. Terms of the deal have not been disclosed. More

DoubleVerify Launches DV Marketplace Suite Toolkit

Jun 2 2023

In the US, digital media measurement, data and analytics platform DoubleVerify (DV) has launched a toolkit to enable supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement brand safety, fraud, viewability and contextual controls. More

Forsta and Cint Link to Eliminate Ghost-Completes

Jun 1 2023

Research software and solutions firm Forsta has announced a partnership with automated insight-gathering and sample management platform Cint, to fight survey fraud and improve data quality and security for the MR industry. More

VideoAmp and TransUnion Launch Cross-Media Measure

Jun 1 2023

In the US, VideoAmp's TV software and data platform has been integrated with TransUnion's TruAudience marketing solutions business, to create an analytics solution for cross-platform media measurement and optimization. More

QuMind Launches Generative AI Tool

Jun 1 2023

Consumer intelligence platform QuMind has launched the first in a new 'QuAI' product series of generative AI tools, claiming the new solution will reduce the time users require for analysis and report development from 'two days to ten minutes'. More

MDS Launches Insights Solution for Mobile Operators

Jun 1 2023

In the UK, B2B and B2C billing solutions provider MDS Global has launched a marketing decision intelligence platform called MDS DecisionAI, providing insight to mobile network operators (MNOs), mobile virtual network operators (MVNOs) and sub-brands, as well as fixed line operators. More

Prophet and PeakMetrics Target 'Disinformation'

Jun 1 2023

Marcoms group Stagwell has announced that its PR sector predictive AI platform Prophet has partnered with media intelligence platform PeakMetrics to enable clients to counter the threat of online 'disinformation' and 'misinformation'. More

Qualtrics Opens EMEA Headquarters in Dublin

May 31 2023

US-based experience management (XM) platform Qualtrics has opened its Europe, Middle East and Africa (EMEA) headquarters in Dublin City Centre, where it offers access to an XM Innovation Centre focused on AI. More

Hearst Magazines Names SVP of Ad Product and Data

May 31 2023

In New York, Hearst Magazines has named Amazon exec Jennifer Dorre Senior Vice President of Ad Product and Data. She takes up the position on June 5. More

Toluna and FS Firms Launch Consumer Duty Consortium

May 31 2023

End-to-end insight platform provider Toluna and financial services (FS) firms Legal & General and Phoenix have formed the Consumer Duty Consortium to develop a response to meeting the requirements of the new Consumer Duty regulation. More

Audience Targeting Firm Covatic Names CRO and CMO

May 31 2023

In the UK, audience targeting solution Covatic has given its Board Chair, Sarah Lawson Johnston the role of Chief Revenue Officer. In addition, Sarah Whitfield joins the company as Chief Marketing Officer. More

Verve and Alida in 'Full Insights' Partnership

May 31 2023

Culture, community panels and smart digital research specialist Verve and experience management firm Alida have partnered to launch a software and full-service global insights offering. More

Luck and Mancusi's New Growgetter Names First CFO

May 31 2023

In the US, data, insights and analytics sector growth marketing firm Growgetter has appointed Steven Landzberg as its first Chief Financial Officer (CFO). More

Glow Expands Teams in UK, Hong Kong and US

May 30 2023

MR technology platform Glow has appointed Marc Chester and Yige Ma as Sales Directors in the UK and Hong Kong, respectively, while Adam Portner joins the firm's US Advisory Board. More

Funds for Intelligence Platform HR DataHub

May 30 2023

In the UK, human resources insights and benchmarking platform HR DataHub has raised £1.4m, which it will use to further enhance its platform and triple the size of its team in the next eighteen months. More

WPP in Design Content Personalization Partnership

May 30 2023

WPP and graphics technology provider NVIDIA are developing an engine through which the former's artists and designers can create large volumes of more tailored and immersive 3D ad content, such as images or videos; and experiences such as 3D product configurators. More

Data City Launches Real-Time Industrial Classification

May 30 2023

In the UK, data-as-a-service platform The Data City has launched a global real-time industrial classifications (RTICs) product, combining data from the US and the rest of the world with its AI and proprietary data, to analyse companies and industries. More

CleverTap Rolls Out Platform Data Compliance in UAE

May 30 2023

Customer lifecycle and user retention platform CleverTap has rolled out its services in the United Arab Emirates, through data centers hosted on Amazon Web Services (AWS). More

Yabble Launches Research Plugin for ChatGPT

May 30 2023

In New Zealand, insights platform Yabble has launched a plugin on the ChatGPT plugin store, using social media and global trend data alongside AI to generate research samples in minutes. More

ITV Launches Geo-X Campaign Tools for Advertisers

May 26 2023

UK broadcasting group ITV has launched a free measurement consultancy for its advertisers, called Geo-X, providing tools for them to run 'geo experiments' to prove the effectiveness of their campaigns. More

Brandwatch Adds Reddit Audience Research Option

May 26 2023

Brighton, UK-based social media listening and content marketing analytics firm Brandwatch has expanded its MR offering with the addition of Reddit Social Panels, tapping the consumer discussion site's communities and posts for fast, in-depth audience analysis. More

Sprinklr AI Integration Boosts Analysis, Insight Offer

May 26 2023

Customer experience management platform Sprinklr has launched a new offering combining its existing, proprietary AI capabilities with technology from OpenAI. More

Market Caution Dents Kin + Carta Expectations

May 26 2023

Digital transformation consultancy Kin + Carta has issued a trading update for its full year 2023, which will end in July, reporting reduced expectations and a market 'even more cautious than it expected' at the time of interim results in March. More

Senior Hire for Workplace Analytics Firm SWOOP

May 26 2023

Australia-based digital workplace analytics provider SWOOP Analytics has appointed Gemma Saint as Director of Customer Success and Growth in North America. More

Futurum Buys Marketing Firm Visible Impact

May 25 2023

In the US, tech analyst and research firm The Futurum Group has acquired B2B insight and data-backed marketing services company Visible Impact, for an undisclosed sum. More

Rival Group Promotes Jennifer Reid to co-CEO

May 25 2023

Canada-based holding company Rival Group has promoted Jennifer Reid to the position of co-CEO, alongside her brother Andrew Reid. More

Human8 Partners with Japan's SevenSeas

May 25 2023

Ghent, Belgium-based consumer insight provider Human8, until recently known as InSites Consulting, has partnered with Japan-based SevenSeas Marketing Research, to help the latter develop communities for its clients in Japan. More

QCI to Buy Personality Analysis Firm millionways

May 25 2023

In the US, Quantum Computing Inc. (QCI) has signed a non-binding letter of intent (LOI) to acquire 'emotionally intelligent' AI platform millionways, which uses the Personality Systems Interactive (PSI) theory model to deliver human behavior personality assessments. The deal is valued at up to $2m. More

Funds for DataOps.Live

May 25 2023

In London, data products company DataOps.Live has raised $17.5m in a Series A round of funding, which it will use to further develop its platform and expand its team. More

AppsFlyer Adds PC and Console Measurement

May 25 2023

In the US, mobile app measurement and attribution platform AppsFlyer has expanded its cross-platform capabilities to include PCs and consoles, enabling game developers, marketers and studios to optimize their campaign measurement. More

ISC-CX Debuts 'Review Master' AI Reporting Tool

May 25 2023

Customer experience specialist ISC-CX has launched an AI-powered reporting solution called Review Master, to analyse data from mystery shopping programs, voice of customer initiatives and audits, and help clients make informed improvements to their products, services and operations. More

Publicis Sapient Buys Full Stake in PS AI Labs

May 24 2023

Digital transformation consulting company Publicis Sapient has acquired a full stake in research and development joint venture Publicis Sapient AI Labs (PS AI Labs), whose data scientists and AI specialists are experienced in tackling complex business challenges with predictive analytics. More

Ad Agency Leith Sets Up Standalone MR Offer

May 24 2023

In the UK, Edinburgh and Manchester-based ad agency Leith has launched a standalone full-service market research capability, led by Paul Drawbridge in the newly created role of Research Director. More

Succeet23 and CX Summit Relocate to Wiesbaden

May 24 2023

German trade show Succeet is moving from Munich to a new location: the RMCC (RheinMain Congress Center) in Wiesbaden, located in the greater Frankfurt area. The event will take place on 25 and 26 October. More

Qualtrics Automates Pulse Employee Feedback Analysis

May 24 2023

Experience management platform Qualtrics has added new capabilities to enable its Pulse solution to automatically analyze employees' feedback and then distribute it to their managers. More

Sample Ninja Launches Mobile App for Panelist Engagement

May 24 2023

Panel management platform Sample Ninja has launched a mobile app solution to enhance panelist engagement while doubling up on fraud protection measures. More

Farrar Named First SVP Corporate Innovation at Burke

May 24 2023

US research and training company Burke, Inc. has promoted Thania Farrar to the role of Senior Vice President, Corporate Innovation. More

Hypothesis Hires Mahtaban as Chief Growth Officer

May 24 2023

In the US, insights and strategy agency Hypothesis has appointed former Qualtrics exec Judy Mahtaban as Chief Growth Officer. More

Behaviorally Welcomes Back Yolanda Yao in Shanghai

May 24 2023

US-headquartered shopper and digital marketing consultancy Behaviorally has announced that Yolanda Yao has re-joined the company as Director, Customer Success, based in its office in Shanghai, China. More

Comscore and Adlook in Ad Measurement Deal

May 23 2023

Comscore has partnered with brand growth platform Adlook, promising to help clients 'unlock' the way they measure advertising effectiveness across multiple devices and types of media. More

Jha Named BARC India Chief of Product and Research

May 23 2023

TV audience rating body BARC India has appointed former Nielsen exec Dolly Jha as Chief of Product and Research. More

New CEO for Data Sharing Platform Narrative

May 23 2023

New York-based data collaboration platform Narrative has appointed Tim Mahlman as Chief Executive Officer, replacing company founder Nick Jordan who is moving to a new role within the company. More

Stravito Names Lloyd Yoo Head of North America

May 23 2023

Stockholm-based enterprise insights platform Stravito has promoted Lloyd Yoo to the role of Head of North America, with American brands accounting for around 40% of the company's business. More

New Funds for Retail Data Provider Datasembly

May 23 2023

In the US, real-time product pricing, promotions and assortment data provider Datasembly has raised $16m in funding, which it will use to bring new tools to the market. More

Rep Data Appoints SVP of Research

May 23 2023

In the US, data collection company Rep Data has appointed Steven Snell as Senior Vice President of Research. More

Meltwater Launches Three AI-powered Tools

May 23 2023

Social media intelligence and analytics specialist Meltwater has launched three AI-powered tools for video analysis, consumer and market insights, and writing assistance. More

System1 Measures Digital Ad Attention and Response

May 22 2023

London-based advertising effectiveness specialist System1 has launched a new service called Test Your Ad Digital, which it says will predict and improve the commercial impact of digital advertising. More

EthOS Launches AI-based Qual Analysis Tool, Instant Insights

May 22 2023

In the US, qualitative and rapid research software developer EthOS has launched a generative AI-based qual analysis tool called Instant Insights More

ESOMAR Extends Bretcha DG Role

May 22 2023

Following the announcement on Friday of the imminent departure of CEO Parves Khan, ESOMAR says it will extend Joaquim Bretcha's interim tenure as Director General to September 2024, helping to provide continuity. More

Funds for Employee Crowdsourcing Insights Firm Groopit

May 22 2023

US-based Groopit, which helps clients crowdsource insights from employees, has raised $3.5m in a seed funding round, which it will use for continued product innovation. More

Funds for Lifecycle Management Firm Successeve

May 22 2023

Customer lifecycle management platform Successeve, which provides scoring and analytics for each stage of the customer journey and has bases in Paris and in Boston, MA, has raised $2m in Seed funding. More

Publisher DDM Launches D/Cipher Ad Targeting Tool

May 22 2023

New York print and digital publisher Dotdash Meredith (DDM) has launched an ad targeting tool called D/Cipher, facilitating intent-based targeting at scale without cookies. More

Course5 Intelligence Raises $28m

May 19 2023

In India, analytics and insights company Course5 Intelligence has raised $28m in a round of funding, which it will use to ramp up its investments in innovation and advanced AI technology including deep learning, computer vision, natural language and generative AI. More

Qual Research Agency One16 Launches in Singapore

May 19 2023

Former Illuminas MD Frank Ma has launched a qualitative research business called One16 in Singapore, focusing on market / user exploratory studies, concept testing, post-launch tracking and UX research. More

ESOMAR CEO to Depart

May 19 2023

Global trade association ESOMAR is to lose the services of CEO Parves Khan, who has announced she will leave at the end of June, and will focus on charitable and non-exec work before taking up a new as-yet unannounced role. She will also join a new ESOMAR AI Taskforce. More

VideoAmp Offers YouTube Measurement Integration

May 19 2023

In the US, ad measurement, planning and optimization platform VideoAmp has announced it can now measure audience reach and frequency for YouTube campaigns across CTV, desktop and mobile. The integration will be available from the end of the second quarter. More

Tech Target Insight Group Expands to EMEA and APAC

May 19 2023

B2B tech purchase intent data firm TechTarget has announced that its Enterprise Strategy Group has expanded to EMEA and APAC, welcoming Brian McKenna and Aaron Tan as Regional Directors of Analyst Services for the two territories, respectively. More

IAS Wins CTV Viewability Accreditation

May 19 2023

In the US, dital media measurement and verification firm Integral Ad Science has received the industry's first Media Rating Council (MRC) accreditation for Connected TV (CTV) video viewable impressions. More

ClearSale Promotes for CEO Position

May 19 2023

In Brazil, business intelligence provider ClearSale has promoted Eduardo Mônaco to the role of Chief Executive Officer, replacing Bernardo Lustosa who will continue his involvement with the firm as a shareholder and advisor. More

Suzy Launches 'Explorer' Large Dataset Analysis Tool

May 18 2023

New York-based consumer insights tech firm Suzy has launched a platform called Data Explorer, to help users uncover hidden relationships in their quantitative data with just a few clicks. The launch marks Suzy's initial venture into the use of AI-powered analysis. More

Voxpopme Debuts 'First' AI-Powered Video Survey Tool

May 18 2023

Video insights provider Voxpopme has launched what it claims is the first AI-powered video survey - Smart SurvAI - allowing insights professionals to create survey questions with the help of OpenAI's ChatGPT. More

$5m Funding for Audience Targeting Solution Covatic

May 18 2023

In the UK, audience targeting solution Covatic has raised $5m in a Series A round of funding, which it will use to scale its audience segmentation tool, A-Type, and its market reach. More

Potentia Hires Ex-BDRC Data Science Exec Ruth Watts

May 17 2023

London-based digital market research agency Potentia Insight has appointed long-time BDRC Continental exec Ruth Watts as Director of Delivery. More

Alation Expands to UK and India, Hires CFO and CMO

May 17 2023

In the US, enterprise data intelligence provider Alation has opened new offices in London, UK, and Chennai, India, while appointing Jill Woodworth as Chief Financial Officer and David Chao as Chief Marketing Officer. More

Snowplow Launches Ad Campaign Effectiveness Measure

May 17 2023

In the US, customer data specialist Snowplow has launched a dynamic solution called Attribution Modeling on the self-managed Snowflake Data Cloud, to give clients real-time insights into advertising performance, and enable campaign optimization in near-real time. More

Brandwatch Adds GPT Tech to Iris AI Engine

May 17 2023

Brighton, UK-headquartered social media listening and content marketing analytics firm Brandwatch has expanded Iris, its AI-based in-app analytics tool, to enable brands to tap into recent advances in GPT technology. More

MediaMath Integrates GumGum's Contextual Intel Tool

May 17 2023

In the US, ad tech firm MediaMath has integrated GumGum's contextual intelligence solution, Verity, into its demand-side platform, as MediaMath's first Media Rating Council (MRC) content-level accredited partner. More

Three Prescient Healthcare Execs Join Company Board

May 17 2023

Biopharma product and portfolio strategy firm Prescient Healthcare Group has added three existing employees to its Board of Directors: Erica Carlisle, Paul Harney and Swati Anand Kkatyal. More

EyeSee Promotes Joris De Bruyne to CEO

May 16 2023

Ghent, Belgium-based behavioural research specialist EyeSee has promoted Joris De Bruyne to the position of Chief Executive Officer, succeeding founder Olivier Tilleuil who has moved to a Board position. More

Medallia Names New Finance and Technology Chiefs

May 16 2023

Customer and employee experience specialist Medallia has appointed Dan Madden as Chief Financial Officer and Robert Baca as Chief Technology Officer. More

Burke Inc. Promotes Strunk to Chief Operating Officer

May 16 2023

US research and training company Burke Inc. has promoted Ken Strunk to the role of COO, responsible for all research operations, ensuring the talent and resources across the organization are aligned to match client and business needs. More

Accordion Buys Advanced Analytics Provider Merilytics

May 16 2023

Private equity-focused financial and tech consulting firm Accordion is to acquire Merilytics, which provides advanced analytics, data management and business intelligence. More

Survey2Connect Launches 'XEBO' AI-Powered CX Assistant

May 16 2023

Experience management solutions provider Survey2Connect (S2C) has launched an AI-powered assistant called XEBO, to help businesses 'create surveys swiftly, effortlessly detect pain points in the customer journey, and suggest recommendations to enhance customer experience'. More

New CFO for Digital Experience Analyst Contentsquare

May 16 2023

Digital experience analyst Contentsquare has appointed Benoit Fouilland as Chief Financial Officer, based in Geneva, Switzerland. More

Toluna Buys MetrixLab and Will Partner with Macromill

May 15 2023

End-to-end insight platform provider Toluna has agreed to acquire research solutions provider MetrixLab from its Japan-based owner Macromill, Inc., for an undisclosed sum. Macromill will take a minority equity stake in Toluna and the two will work closely. More

Nielsen Finds Final Replacement for Audio Paper Diaries

May 15 2023

Nielsen has said it will phase out the last paper diaries for radio listening by 2025, replacing them with mobile diaries allowing data collection via mobile phones, tablets and laptops. More

NBCU to Offer Comscore Currency for Local Ads

May 15 2023

Media group NBCUniversal has extended its partnerships with measurement firms Comscore and InnovidXP, allowing advertisers to transact in local markets using the former's data, and analyse impact in more depth via the latter. More

Change of Chair for Pureprofile

May 15 2023

Andrew Edwards has announced his resignation as Chair of data and insights provider Pureprofile, effective immediately, and will be replaced by five-time company-founder and pioneering NASDAQ woman CEO Linda Jenkinson. More

Walr Hires Client Service Leader

May 15 2023

London-based research tech company Walr has appointed former System1 General Manager Stefan Heidenreich as Head of Key Accounts. More

Patchy Q1 Performance but Overall Growth for S4

May 15 2023

Sir Martin Sorrell's S4Capital has reported first quarter revenue up 26.5% to £262m, representing like-for-like growth of 6.1%. Growth came mainly from the new Technology Services division and entirely from the Americas. More

Warner Bros. Discovery Picks 'Measurement Allies'

May 12 2023

Media and entertainment giant Warner Bros. Discovery has announced new measurement and attribution partnerships with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotyly, to demonstrate the impact of ad campaigns across its portfolio. More

New North of England Office for Bilendi & respondi

May 12 2023

MR sector digital services provider Bilendi & respondi has appointed Tim Corrigan to lead a new sales team, based in a new office in the north of England. More

OneMagnify Acquires Data Science Consultancy RXA

May 12 2023

In the US, marketing and data-driven solutions provider OneMagnify has paid an undisclosed sum to acquire data science consulting company RXA. More

Further MRC Accreditation for MRI-Simmons

May 12 2023

In New York, consumer insights specialist MRI-Simmons has received continuing Media Rating Council (MRC) accreditation for its consumer study, including the Doublebase USA study and MEMRI analytics tool; and a new accreditation for its Insights Platform. More

Talking Medicine Adds 'Drug-GPT' Tool to PatientMetRx

May 11 2023

Patient intelligence company Talking Medicines has added a tool called Drug-GPT to its PatientMetRx platform, to provide healthcare ad agencies with insights about the lived experience, opinions and sentiment of patients and healthcare professionals (HCPs). More

Accenture Invests in Knowledge Graph Platform Stardog

May 11 2023

In the US, Accenture has made an undisclosed amount of investment in enterprise knowledge graph platform Stardog, through its venture capital arm, Accenture Ventures. More

Zendesk Launch Links Brands with Shopper CX Journeys

May 11 2023

In the US, customer experience specialist Zendesk has launched a solution called 'Conversational Commerce', to connect brands with shoppers and their experiences throughout their digital journeys. More

Comscore Revenue and EBITDA Decline

May 10 2023

Comscore has reported a 2.6% drop in Q1 revenue to $91.6m, from $94.0m a year ago, as well as a fall in profit: adjusted EBITDA declined to $5.2m from $6.8m in Q1 2022. More

Dentsu Creative Opens Experience Design and Product Lab

May 10 2023

Dentsu's global creative network Dentsu Creative has launched an Experience Design and Product Lab in Australia, and appointed Gabriel Tamborini to lead it, in the newly created role of Chief Experience and Product Officer. More

NatCen Names New Analysis Team Head

May 10 2023

In the UK the National Centre for Social Research (NatCen) has appointed Lovisa Moller as its new Director of Analysis, heading up the Analysis team. She replaces Josefien Breedvel, who has been awarded a three-year fellowship in children and young people's mental health at King's College London. More

The Forge Hires Innovation Director in Amsterdam

May 10 2023

Strategic insight consultancy The Forge, which is headquartered in London, has appointed Amsterdam-based Joris Westerman as Director of its Innovation practice. More

New Funds for CX and Loyalty Specialist Bond

May 10 2023

Customer experience (CX), loyalty and growth specialist Bond has received an undisclosed amount of 'strategic investment' from private equity firm Mountaingate Capital. More

AMV BBDO Names Robyn D'Arcy Head of Data

May 10 2023

In London, ad agency AMV BBDO has appointed Robyn D'Arcy as Head of Data, responsible for growing the firm's data offering and expanding its areas of expertise. More

Numerator Launches SNAP Consumer Insights Center

May 10 2023

US-based agency Numerator has launched the SNAP Consumer Insights Center, to provide information about shopping trips connected with the SNAP and WIC nutrition programs - and the households using them. More

QuestionPro Buys Patient Safety Group

May 9 2023

Online survey and research services provider QuestionPro has acquired Patient Safety Group (PSG), which offers a tech platform to help health systems and hospitals collect and analyze patient and employee safety insights. Terms of the deal were not disclosed. More

Circana Names President, Global Solutions

May 9 2023

Circana, recently formed from the merger of consumer data and insights firms Information Resources Inc. (IRI) and The NPD Group, has appointed long-time Ford exec Amy Marentic as President, Global Solutions. She succeeds Nishat Mehta who is leaving after six years with the firm. More

Forsta Adds Data Viz Tool to HX Platform

May 9 2023

Research software and solutions firm Forsta has added a self-serve visualization and data storytelling solution called Forsta Studio Canvas to its Human Experience (HX) Platform, combining data with imagery to illustrate the journey of customers and employees. More

Kin + Carta Buys B2B Specialist Forecast Data

May 9 2023

Digital transformation consultancy Kin + Carta has acquired Edinburgh-based Forecast Data, whose AI and machine learning tools help businesses understand, predict and optimise their performance. The deal is valued at an initial consideration of £3m, with a total capped at £13.1m. More

CXM Platform Sprinklr Opens Office in Gurgaon

May 9 2023

Customer experience management (CXM) platform Sprinklr has expanded its presence in India, with the opening of an office in Gurgaon's business district. The firm plans to hire 400 new engineers for the new office by the end of the summer, and add more than 200 interns this month. More

Conversation Analytics Platform Summatti Acquired

May 9 2023

Customer operations outsourcing specialist PartnerHero has acquired conversation intelligence platform Summatti for an undisclosed sum. More

EX Firm Simpplr Names First Chief Data Scientist

May 9 2023

Employee experience (EX) platform Simpplr has appointed former Brandwatch exec Aykut Firat as its first Chief Data Scientist. More

MiQ Launches 'Consumer Link' Shopper Intel Solution

May 9 2023

Marketing intelligence provider MiQ has launched a shopper intelligence solution called Consumer Link, combining transaction, media consumption, geo-contextual and behavioral data in a single platform, allowing the creation of personalized campaigns throughout the shopper journey. More

Momentive Cuts Loss in Q1

May 5 2023

SurveyMonkey parent Momentive has reported a GAAP loss of $23.8m in its first quarter, improving on a loss of $35.0m in the same period last year. Revenue was up 2% to $118.8m, from $116.9m in 2022 Q1. More

$70m Funding for Employee Experience Firm Simpplr

May 5 2023

In the US, AI-based employee experience (EX) platform Simpplr has raised $70m in a Series D round of funding, which will be invested in company growth and platform expansion. More

Cision Creates AI Strategy Executive Director Role

May 5 2023

In the US, media intelligence specialist Cision has promoted Antony Cousins to the newly created role of Executive Director of AI Strategy. More

DV Launches Pre-Bid Attention Optimization Segments

May 5 2023

Digital media measurement and data platform DoubleVerify (DV) has added programmatic pre-bid attention optimization segments to its performance solutions, enabling brands and agencies to identify inventory by 'high attention'. More

Canela Media Debuts Hispanic OTT Audience Solution

May 5 2023

In the US, digital media experience specialist Canela Media has launched an advertiser solution called Canela Connect, based on the identification of US Hispanic audiences of English and Spanish language OTT platforms. More

HG Insights Integrates with LinkedIn for Ad Targeting

May 5 2023

In the US, technology intelligence firm HG Insights has added a LinkedIn integration to its platform, allowing users to target prospects based on ideal customer profiles. More

Kantar Launches BrandNow Always-on Tracker

May 4 2023

Kantar has launched an 'always-on' brand performance tracker called BrandNow, delivering daily benchmarks and short-term forecasts for 25 product and service categories. The solution is initially available for tracking US and UK markets. More

Discuss Debuts AI-Based Genie to Automate Qual Tasks

May 4 2023

In the US, research platform provider Discuss has launched a generative AI-based solution called Genie, which uses OpenAI - the engine behind ChatGPT - to carry out qualitative MR admin tasks such as creating summary reports from hours of interviews, in just seconds. More

Full Circle Hires First Chief Revenue Officer

May 4 2023

US-based panel and sample firm Full Circle Research has hired long-time Dynata exec Gabe Dworet as its first Chief Revenue Officer. More

ThinkAnalytics Hires Former TVSquared Leader Kinsella

May 4 2023

Former TVSquared President Jo Kinsella has joined personalized content and viewer insights provider ThinkAnalytics as Strategic Advisor, Advertising. More

Investment Funds for Crowdtesting Firm Testbirds

May 4 2023

Munich-based UX software crowdtesting firm Testbirds has received an undisclosed seven-figure amount of revenue-based loan investment from Round2 Capital, and will use the money to expand its customer base. More

Ex-Kantar Health Global CEO Cooke to Advise Apollo

May 4 2023

Former Kantar Health Global CEO Lynnette Cooke has joined the Strategic Advisory Board of Apollo Intelligence, which provides data and insights to the healthcare and life science industries. More

Inlight Launches Digital Experience Benchmark

May 4 2023

Australia agency Inlight has launched a service called the Digital Experience Benchmark, to help companies evaluate user experience of a digital product or service against best practice guidelines and heuristics. More

Ex-Unilever Insights Execs Launch i-Genie.AI, Hire Two

May 3 2023

Former Unilever insights execs Stan Sthanunathan and Paul Van Gendt have officially launched a company called i-Genie.AI, to help multinational corporations identify the 'next big thing'. The pair have also hired their ex-colleagues Linda Hoeberigs and Jason Hardman. More

Nielsen Launches ONE Alpha for Content Measurement

May 3 2023

Nielsen has launched a cross-platform solution called Nielsen ONE Content Alpha, to deliver measurement of content viewing across all device types. The solution will continue to evolve with new features and enhancements ahead of its full market availability in the US at the end of 2024. More

S4 Capital Begins Succession Planning for Sorrell

May 3 2023

Digital advertising, marketing and technology services company S4 Capital is working on a succession plan for its founder and Executive Chairman Sir Martin Sorrell. More

Christopher Barnes Named First Escalent President

May 3 2023

In the US, analytics and advisory firm Escalent has promoted Christopher Barnes to the role of President, responsible for leading a global team of execs to grow their sectors; build relationships with clients; and identify opportunities for investment, partnerships and alliances. More

New Funds for Pharma Sector Insights Firm ODAIA

May 3 2023

In Canada, pharma sector predictive insights platform ODAIA has raised $25m in a Series B round of funding, which it will use to continue to evolve its platform and expand its team. More

On Device Hires First ANZ Commercial Director

May 3 2023

Brand measurement company On Device Research has expanded to Australia with the appointment of Mark Griffiths for its newly created role of Commercial Director ANZ. He is based in Sydney, Australia, and his remit is to further expand the firm's brand measurement solutions across the APAC territory. More

Sky Group Exec Named as Kantar Media Global CEO

May 2 2023

Sky Group's Chief Business Officer Patrick Béhar is joining Kantar Media in September as Global Chief Executive. He will take over from Chris Allen, who has led the exec team since 2022 and will now focus exclusively on his role as Global CFO. More

IAS and Lumen Partner for Improved Attention Measure

May 2 2023

Digital media measurement and verification firm Integral Ad Science (IAS) has partnered with attention measurement platform Lumen Research, to provide clients with an improved way to track which ad impressions have captured attention and are likely to lead to a business result. More

Zappi Expands Amplify with Help from Major Brands

May 2 2023

Automated consumer insights platform Zappi has expanded its Amplify ad development system, co-developed by consumer brands including PepsiCo, McDonald's and Reckitt, to help marketers optimize and validate their digital and TV advertisements at every stage of the creation process. More

Seed Funds for Social Media Analyst CulturePulse

May 2 2023

In Slovakia, social media analytics startup CulturePulse has secured $1m in a seed round of funding, which it will use to expand its team and into new markets. More

Empower Translate Names First Chief Revenue Officer

May 2 2023

UK-based insight industry language specialist Empower Translate has appointed Jonny Bates as Chief Revenue Officer (CRO), responsible for all revenue generation processes within the agency. The firm has also hired Adina Salant as Vendor Manager, based in Romania. More

Tasneem Ali Named Head of Ipsos Synthesio UK

Apr 28 2023

Ipsos exec Tasneem Ali has joined the group's AI-enabled social media intelligence business Ipsos Synthesio as its Head in the UK. More

B2B Specialist NewtonX Names New Revenue Chief

Apr 28 2023

In the US, AI-powered B2B insights agency NewtonX has appointed tech industry exec Tim Bruno as Chief Revenue Officer (CRO). More

Pureprofile Expands Panel through ShopBack Deal

Apr 28 2023

Australia-based consumer data company Pureprofile has expanded its research panel through a partnership with AsiaPacific shopping rewards and payments platform ShopBack. Shoppers can earn cashback by completing surveys. More

Seed Funds for eCommerce Optimization Firm Luca

Apr 28 2023

San Francisco-based eCommerce revenue optimization firm Luca has raised $2.5m in seed funding, which it will use to scale up its data science and engineering teams, and support more retailers on its platform. More

Dataseat Hires Former Facebook Data Scientist

Apr 28 2023

In London, programmatic media platform Dataseat has appointed former Facebook data scientist Matina Thomaidou as Vice President, Head of Data Science. More

Lifecyle Marketing Firm Customer Portfolios Acquired

Apr 27 2023

In the US, data-driven marketing company Stirista has acquired lifecycle marketing tech firm Customer Portfolios, for an undisclosed sum. More

Seed Funds for Automated MR Platform AiFlow

Apr 27 2023

In San Francisco, AI-powered MR platform AiFlow has raised an undisclosed amount of private equity funding, which it will use to bolster technology currently being piloted by three large-cap private equity firms. More

QuMind Appoints Head of Research

Apr 27 2023

UK-based consumer intelligence platform QuMind has appointed Ian Ralph as Head of Research, with responsibility for building a Centre of Excellence for MR and insight techniques. More

Sago Promotes for Chief Product and Technology Roles

Apr 27 2023

US-based international data collection and research tech company Sago has promoted Steve Mast to the newly created role of Chief Product Officer and Carlo Marcelino to Chief Technology Officer, replacing Troy Anderson who has left the company. The firm was previously known as the Schlesinger Group. More

Acast Launches Podcast Audience Segments

Apr 27 2023

Acast has expanded its self-serve podcast ad platform, to enable advertisers to target listeners based on Nielsen audience segments across Acast's more than 92,000 podcasts. The new Audience Segments service is available in the US, Canada and Australia. More

John Lewis Hires First Group Loyalty Chief from Tesco

Apr 26 2023

Retailer John Lewis Partnership has appointed former Tesco exec Emily Wells as its first pan-Partnership Head of Loyalty. The company has also teamed up with Tesco-owned data science firm dunnhumby and loyalty specialist Eagle Eye to deepen its relationships with its 20 million customers. More

System1 Votes to Keep Howell and Kearon in Place

Apr 26 2023

System1 shareholders have voted to keep Non-Executive Chairman Rupert Howell and founder and Executive President John Kearon in their existing roles, following demands for change by two former company execs. More

Ten New Hires for Thinks Insight & Strategy

Apr 26 2023

In London, Thinks Insight & Strategy (previously known as BritainThinks) has appointed Jon Edwards and Isabelle Evans as Associate Directors, while Elsie Lauchlan joins as Research Director. The firm has also made seven other appointments. More

ThinkGen Names New President and Chief Strategy Officer

Apr 26 2023

In the US, full-service pharma market research and consultancy firm ThinkGen has promoted Brian Hull to the role of President, alongside his existing position of Chief Operating Officer. He replaces current President Bart Weiner, who will take up the newly created role of Chief Strategy Officer. More

Further Funds for Podcast Analyst Barometer

Apr 26 2023

Barometer, which helps advertisers pinpoint the most suitable podcasts for their ad campaigns, has raised $2.25m in a seed funding round, which it will use to expand its direct sales and engineering teams, and to invest in R&D for its brand safety platform and its new contextual offering. More

NIQ Launches Omnisales Measure in Western Europe

Apr 26 2023

Consumer intelligence business NIQ, previously known as NielsenIQ, has launched a solution called Omnisales in France, Germany, Italy, Spain, and Great Britain, integrating its data assets across point-of-sale (POS) retail measurement data, and Foxintelligence's online purchase data. More

Big Village Bankruptcy Forces Sale of Insight Unit

Apr 25 2023

Following the news that it filed for bankruptcy in February, US-based ad tech and data company Big Village has sold its Insights and Agency business units to holding company Bright Mountain Media for approximately $20m. More

Alida Adds Mobile Feedback App to TXM Platform

Apr 25 2023

Experience management firm Alida has enhanced its Total Experience Management (TXM) platform, with the addition of a mobile feedback app to help organizations build 'stronger connections with hard-to-reach customers'. More

Outbrain Names CTO and Chief Product Officer

Apr 25 2023

In Israel, content discovery and personalisation platform Outbrain has promoted Yonatan Maman to the role of Chief Technology Officer (CTO) and Andraz Tori to the newly created position of Chief Product Officer. More

Seed Funds for Social Media Analyst Measure Studio

Apr 25 2023

In New York, social media analyst Measure Studio has closed a $1.5m round of seed funding, which it will use to further develop its content intelligence platform, ramp up its sales efforts, and accelerate its go-to-market strategy. More

Havas Names MDs for Measurement and Media Experience

Apr 25 2023

Havas Media Group (HMG) has appointed George Papandreopoulos as Global Managing Director of Measurement, based in Madrid; while promoting Jamie Seltzer to the role of Global Managing Director of the new Media Experience (Mx) Analytics practice, based in Boston. More

Nielsen Raises Concerns Over Audience Measurement 'JIC'

Apr 24 2023

In the US, Nielsen says it will not be participating in the 'JIC' formed by a number of broadcasters earlier this year to certify audience measurement providers, unless the new body addresses concerns in areas including methodology, missing platforms, Nielsen IP, and the JIC's relationship to the MRC. More

Pulse Launches Feedback Tool to Hone AI Apps

Apr 24 2023

In New York, zero party data platform Pulse Insights has launched an automated feedback module called AI Tuner, enabling deployment, integration and optimization of AI models and applications powered by them. More

Objective Platform Names UK MD and DACH Exec

Apr 24 2023

Marketing measurement provider Objective Platforrm has appointed long-time industry exec Roy Patel as UK Managing Director, based in London, while Marc Lücke joins as an Account Executive, based in Düsseldorf. More

AppsFlyer Launches First Country Index Report

Apr 24 2023

Mobile app measurement and attribution platform AppsFlyer has launched its first Country Index Report, ranking mobile app campaign performance across geographical markets. More

Google Merges DeepMind and Brain AI Units

Apr 24 2023

Google has merged its artificial intelligence research units, DeepMind and Brain, to form a new unit called Google DeepMind. More

Epsilon Adds Samba TV Viewing Data to PeopleCloud

Apr 21 2023

Publicis-owned data company Epsilon is integrating Samba TV's OTT and linear television viewing data into its PeopleCloud, which measures the connection between digital ads and consumer events such as purchases. More

Phebi Adds AI-Generated Summaries

Apr 21 2023

London-based voice analytics firm Phebi, which already uses AI to identify nonconscious emotion, has added generative AI to summarize research results and enable additional interaction with them. More

AMC Global Hires Two, Promotes Seven

Apr 21 2023

In the US, custom MR firm AMC Global has appointed Brad Martinez as Programming & Data Visualization Specialist and Rachel Lenz has a Project Director, while promoting Emily Trentacosta to VP of Strategy & Insights. The firm has also promoted six other employees. More

DoubleVerify Hires SVP of Attention

Apr 21 2023

Digital media measurement, data and analytics platform DoubleVerify (DV) has appointed Daniel Slotwiner as Senior Vice President of Attention, overseeing product innovation, go-to-market strategy and commercialization activities, and the development of industry research and performance insights. More

Sprout Social Adds AI Features

Apr 21 2023

In the US, social media engagement and analytics specialist Sprout Social is launching a series of artificial intelligence features, combining its proprietary machine learning (ML) and automation capabilities with OpenAI's GPT model. More

Ipsos Anticipates Good Year Despite Q1 Revenue Dip

Apr 20 2023

Ipsos has reported a 2.9% drop in Q1 revenues to EUR 532m, with organic decline of 2.8%. The firm had said when presenting its 2022 annual results that it anticipated a 'tougher first quarter'. The total is still 26% up on the figure for Q1 2019, pre-Covid, and Ipsos says it expects annual growth of c.5%. More

Samba TV Partners for French Market Solution

Apr 20 2023

US-based cross-screen television insights and analytics provider Samba TV has partnered with European TV analytics provider Admo.tv, to bring a new measurement and attribution solution to the French market. More

Bellwether Suggests MR Budgets Down Again

Apr 20 2023

Companies in the UK are more likely to be seeing MR budget cuts than increases, according to data from the latest Bellwether report from the Institute of Practitioners in Advertising (IPA). In the first quarter of 2023, a net 3.2% of firms reported declining spend. More

Affinity 'Comet' Ties Advertising to Commerce

Apr 20 2023

In the US, consumer purchase insights company Affinity Solutions has launched an intelligence platform called Comet, which uses consumer purchase signals to help marketers plan, activate and measure media. More

Delineate Re-hires Tony Pelham as Commercial Director

Apr 20 2023

UK-based insights and data firm Delineate has announced the return of its former Business Development Director Tony Pelham to the company as Commercial Director. More

WPP Buys 'Sonic Branding' Agency amp

Apr 20 2023

WPP has acquired 'sonic branding' agency amp, which employs a 'Sonic DNA' design approach and 'Sonic Hub' creative platform to analyse, create and manage clients' music and sound assets. Terms of the deal were not disclosed. More

Dentsu Launches Global Sports Analytics Division

Apr 19 2023

Dentsu Sports International has launched a 'sports analytics' division, which brings together the research, data and analytics capabilities of MKTG Sports + Entertainment, Sponsorship Research International (SRi) and Dentsu-owned Merkle. The initiative is led by Glenn Lovett as Global MD. More

Yabble Hires Doug Guion as First Chief Growth Officer

Apr 19 2023

New Zealand-headquartered AI-based insights platform Yabble has hired long-time industry exec Doug Guion for its newly created role of Chief Growth Officer. He is based in the US. More

Ad Sector Data Firm Optable Raises Expansion Funds

Apr 19 2023

In Canada, ad sector data collaboration platform and clean room solution Optable has raised $20m in a Series A round of funding, which it will use to expand its global presence, technical talent, and product development, focusing on building new data collaboration solutions. More

Paradigm Sample Promotes Two for Senior Exec Team

Apr 19 2023

US-based Paradigm Sample has promoted Adam Jolley to the role of President, while Steve Danziger moves up to the position of Senior Vice President of Paradigm Innovation Labs. Both are newly created roles. More

CallMiner Integrates Zoom Meetings for Customer Insight

Apr 19 2023

Conversation intelligence specialist CallMiner has announced an integration with Zoom Meetings, to provide clients with customer insights to improve the effectiveness of their service, support, sales, compliance and product development teams. More

Digital Analytics Firm Amplitude Names Next CRO

Apr 19 2023

In the US, digital analytics platform Amplitude has appointed former Microsoft exec Nathaniel Crook as Chief Revenue Officer. He takes over from Matt Heinz, who is leaving in mid-May, after a hand-over period. More

Forsta Adds 'Discussions' Video Focus Group Tool

Apr 18 2023

Research software and solutions firm Forsta has launched a qual research tool called Forsta Discussions, allowing clients to plan, conduct and monitor video focus groups within its 'Human Experience' (HX) platform. More

Kadence Hires Former FA Insight Leader

Apr 18 2023

Global MR agency Kadence International has appointed former Football Association (FA) insight leader Harriet Jowett as Insights Director and Head of People and Culture. She is based in the UK. More

Meltwater Launches Enterprise Intelligence Suite in APAC

Apr 18 2023

Social media intelligence and analytics specialist Meltwater has launched its Enterprise Intelligence suite of tools in the APAC region. The firm has also hired two senior execs as part of its 'enterprise push'. More

Human8 Moves Thompson for MENA Expansion

Apr 18 2023

Consumer insight provider Human8, until recently known as InSites Consulting, has expanded its services to the Middle East & North Africa (MENA) region, where Senior Business Director Kurt Thompson will lead activies from Dubai, UAE. More

Category Management Firm Insite AI Names EVP Strategy

Apr 18 2023

Insite AI, which develops software to help consumer brands optimize their in-store pricing, assortment, placement and forecasting, has appointed former Coca-Cola exec Capri Brixey as Executive Vice President, Strategy Consulting. More

McCann Worldgroup Hires 'Chief Audience Architect'

Apr 18 2023

Ad network McCann Worldgroup is hiring Nathan Brown in the new role of Global Chief Audience Architect, responsible for building an Audience Planning Global Practice, providing an understanding of people and their behavior across devices, content and platforms. More

ID Data Firm lockr Raises Pre-seed Funds

Apr 18 2023

In New York, consumer digital identity, consent and data platform lockr has raised $2.5m in a pre-seed round of funding, which it will use to expand its six-person team and publisher network, and to build new consumer tools. More

Ad Targeting Firm Semcasting Adds Three to US Team

Apr 18 2023

US-based cookieless targeting specialist Semcasting has hired Dan Green as its first Chief Revenue Officer; Justin Thompson as General Manager of Identity and Healthcare Services; and Ryan Calabrese as Vice President of Business Development - Healthcare, Pharma and Financial Services. More

MRC Restores Approval for Nielsen National TV Ratings

Apr 17 2023

In New York, the Media Rating Council (MRC) has reinstated accreditation for Nielsen's National Television Audience Measurement (TAM) service, which it suspended in September 2021. The move comes just in time for the start of the 2023-24 upfront ad planning and buying season. More

London Office and Hire for Episto

Apr 17 2023

Paris-based social media-sampled insights firm Episto has opened an office in London, and appointed former Nielsen and Lucid employee Julie Tebeka to lead it. More

Seed Funds for Analytics Platform Rupert

Apr 17 2023

In the US, analytics distribution platform Rupert has raised $8m in a seed round of funding, which it will use to invest in its product, add features and integrations, and scale go-to-market efforts. More

Amplified Intelligence Launches New Attention Tool

Apr 17 2023

In Adelaide, Australia, attention measurement firm Amplified Intelligence has launched a tag-based system for measuring the attention paid to ad campaigns, allowing for their real-time, in-flight optimisation. More

Shakespeare to Leave YouGov CEO Role

Apr 14 2023

YouGov has appointed Meta Platforms exec Steve Hatch as Chief Executive Officer from 1st August. He will take over from co-founder Stephan Shakespeare, who will become Non-Executive Chair, replacing Roger Parry. More

M3 Global Buys Healthcare Specialist Med Planet

Apr 14 2023

Healthcare fieldwork specialist M3 Global Research has acquired Med Planet, which provides qual MR services to the healthcare industry. Terms of the deal were not disclosed. More

More Funds for B2B Intel Platform AlphaSense

Apr 14 2023

Market intelligence platform AlphaSense has raised $100m as an add-on to its 2022 $225m Series D financing round, which it will use for continued deployment of advanced AI capabilities that speed up the research process for business and financial professionals; and for acquisitions. More

ReBid Debuts GPT Tool to Analyze Past Campaign Data

Apr 14 2023

Dubai-based ad and marketing intelligence provider Re-Bid has launched a GPT-based AI assistant to analyze past campaign data from more than twenty AdTech platforms. More

Momentive Launches New Survey Tools in UK and Ireland

Apr 14 2023

Momentive has rolled out three recently launched survey creation features for SurveyMonkey Enterprise and paid customers in the UK and Ireland. More

ThinkNow Launches 'Base' Panel Management Software

Apr 14 2023

US Hispanic and multicultural markets research specialist ThinkNow has launched proprietary panel management software called ThinkNow Base. More

M-Brain Launches Trend Detection Tools

Apr 14 2023

Finnish competitive intelligence provider M-Brain has launched trend detection tools, allowing users to pull insights from news, trade articles and industry databases, regardless of topic or industry. More

Philippine Broadcasters Expand Kantar Contract

Apr 13 2023

Kantar Media has been commissioned by the Association of Philippine Broadcasters (KBP) to conduct a series of radio surveys which will serve as the country's currency for radio audience measurement. More

Nielsen Debuts 'Total Line Reporting' for Audio

Apr 13 2023

Nielsen has launched an audio measurement service called Market-Wide Total Line Reporting (TLR) to enable clients in PPM (Portable People Meter) markets to gain a market-wide view of streaming audio consumption. More

MRC Revokes Accreditation for Comscore's Media Metrix

Apr 13 2023

In the US, the Media Rating Council (MRC) has 'formally revoked' accreditation of Comscore's Media Metrix (MMX) desktop digital audience measurement service, a year after putting it on 'hiatus'. More

Ipsos Promotes for Creative Excellence Leadership Role

Apr 13 2023

Ipsos has promoted Pedr Howard to the newly created role of Executive Vice President and Head of its Creative Excellence team in the US. More

Prodege Adds Two to UK Sales Team

Apr 13 2023

US-based online consumer research and rewards platform Prodege has appointed Stuart Gullock as Vice President, Sales and Rajdeep Chana as Director, New Sales. Both are based in the UK. More

Jibunu Releases QA Note Tool for Survey Review Process

Apr 13 2023

US-based MR tech and survey programming firm Jibunu has launched a solution called QA Note Tool, to help improve the survey review process for internal teams and their clients. More

Escalent Buys Omnicom's Hall & Partners and C Space

Apr 12 2023

Analytics and advisory firm Escalent has acquired brand and communications research consultancy Hall & Partners and online community specialist C Space from marcoms giant Omnicom. Terms of the deal have not been disclosed. More

Kantar Makes Three Senior MEA Promotions

Apr 12 2023

Kantar has made three senior promotions in the Middle East and Africa Region (MEA), including Ndeye Diagne to the role of Managing Director, West, East & Central Africa, and a seat on the MEA Leadership team. More

QuMind Debuts Emoji-based Consumer Sentiment Measure

Apr 12 2023

Consumer intelligence platform QuMind has developed an analysis approach called the QuMind Sentiment Index, which instead of using a numerical score, presents a grid of emojis and asks the respondent to choose the most appropriate 'face' based on their actual experience. More

GfK Hires Long-time Kantar Exec Jeremy Coen

Apr 12 2023

In the US, GfK has appointed long-time Kantar exec Jeremy Coen as Commercial Account Director, responsible for Midwest liaison for CPG brands and other key verticals. More

MarketCast Names Debra Meyer Chief Revenue Officer

Apr 12 2023

In the US, MarketCast has appointed former Criteo exec Debra Meyer as Chief Revenue Officer, to lead all commercial sales efforts and drive sales strategy and opportunities across the firm's Research and Ad Solutions businesses. More

Opinium Names VP of Research in New York

Apr 12 2023

In the US, research and insights agency Opinium has appointed Mark Petrone as Vice President of Research. He is based in New York. More

Ipsos' Xperiti Debuts B2B Respondent Verification Tool

Apr 11 2023

Ipsos-owned B2B researcher Xperiti has launched a solution called Vepp, which it says will flag fraudulent profiles and ensure that only genuine respondents can participate in online surveys and panels. More

dunnhumby Names New CTO

Apr 11 2023

In London, customer data science specialist dunnhumby has appointed Ben Burdsall as Chief Technology Officer (CTO), leading the global engineering function which is responsible for the design, build and operation of technology solutions. More

Seed Funds for 'Digital Cloning' MR Firm Native AI

Apr 11 2023

New York-based market intelligence platform Native AI has raised $3.5m in a seed funding round, to expand its services helping brands to digitally clone their target customers into test groups, ask them questions and instantly get actionable recommendations. More

Qual Recruitment Firm Focus Insite Promotes Five

Apr 11 2023

In the US, qual MR recruitment specialist Focus Insite has promoted Stephanie Tatum to Director of the Consumer Division, Elisa Garcia and Ruth Lasley to Project Manager, and Haley McInturff and Sarah Smith to Assistant Project Manager. More

Emplifi Upgrades CX Platform with Unified Analytics

Apr 11 2023

Customer experience (CX) platform Emplifi has added 'unified analytics' to its platform, bringing together paid, earned and owned social media, competitive analysis and voice of customer (VoC) tools. More

Funds for Auto Data Firm CerebrumX Labs

Apr 11 2023

Novi, Michigan-based, AI-driven automotive data services provider CerebrumX Labs has received an undisclosed strategic investment from mobile tech veteran BlackBerry, which it will use to ramp up the delivery of data-driven in-vehicle products and services. More

Mobile Gaming Platform Skillprint Adds Ratings Service

Apr 11 2023

In the US, AI-powered mobile gaming platform Skillprint has launched a new ratings service for games, based on a combination of neuroscience research and machine learning. More

Habu Deal Adds Third Party Data to Clean Room

Apr 11 2023

US-based clean room software developer Habu has partnered with data collaboration platform Narrative, to enable organizations to buy, sell and share third party data. More

Kantar Launches China Panel, Expands in India

Apr 6 2023

Kantar has announced a new growth strategy for the APAC region; launched a tailored platform in China; and plans to quadruple the size of its Indian panel. More

Canvs Launches AI Story Assist

Apr 6 2023

Text analyst Canvs AI has launched a solution called AI Story Assist, which promises more efficient delivery of insights from unstructured feedback, and instant transformation of open-ended text from surveys, social media and online reviews into a natural language summary. More

Nielsen Launches Local TV OTT Measure

Apr 6 2023

Nielsen has launched a local TV measurement service for OTT and streaming apps, delivered through connected TV devices, apps and / or web sites, and viewed on the TV screen. More

Amplitude Upgrades A/B Testing and Experiment Platform

Apr 6 2023

In the US, digital optimization specialist Amplitude has enhanced its product experiment platform, Amplitude Experiment, to help simplify A/B testing and run concurrent experiments without exposing users to more than one testing scenario at a time. More

PR Council Offers Members Glimpse DIY Access

Apr 6 2023

In New York, membership association the PR Council (PRC) has signed a deal with real-time insights provider Glimpse, allowing members to create and run general population studies using the firm's self-service platform. More

Illuminera Sells DBM Atlas to RFI Global

Apr 5 2023

In Australia, insight-driven marketing group Illuminera has sold its financial services (FS) behaviour profiles dataset DBM Atlas to FS sector insights specialist RFI Global, for an undisclosed sum. Following the sale, Illuminera is bringing together its DBM Social and 3arc divisions. More

Quantexa Gains Unicorn Status with New Funding Round

Apr 5 2023

British big data-based decision intelligence firm Quantexa has announced a $129m Series E round of funding, which values the company at $1.8 billion. More

beaconsmind Buys Location-based Data Firm Socialwave

Apr 5 2023

Swiss firm beaconsmind, a developer of location-based marketing software, has acquired German guest data and marketing service provider Socialwave for EUR 10m. More

Kantar's Ad Intelligence Brand Vivvix Names CCO

Apr 5 2023

In New York, Kantar's recently formed ad intelligence business Vivvix has appointed Matt Young as Chief Commercial Officer, responsible for all global revenue, customer success and commercial operations. More

ICO Fines TikTok £12.7m for Misusing Children's Data

Apr 4 2023

In the UK, the Information Commissioner's Office (ICO) has issued a £12.7m fine to short-form video hosting service TikTok for a number of breaches of data protection law, including failing to use children's personal data lawfully. More

Thoma Bravo Merges UserTesting and UserZoom

Apr 4 2023

Video-based insight provider UserTesting and user experience (UX) specialist UserZoom have merged under the former's brand name. The merger follows the separate acquisitions of the two companies by private equity firm Thoma Bravo. More

dunnhumby Names Leader for India

Apr 4 2023

Consumer data science specialist dunnhumby has appointed Prithvesh Katoch as Head of dunnhumby India, where the company employs more than 730 professionals. He adds the role to his existing position as Global Head of Client Data Services. More

Former Epsilon Data President Stacey Hawes Joins MERGE

Apr 4 2023

In the US, Epsilon's former Data Practice President Stacey Hawes has joined marcoms company MERGE as Chief Performance and Data Officer, based in Denver. More

Merged Echobot and Leadfeeder Renamed Dealfront

Apr 4 2023

European sales intelligence provider Echobot and web visitor intelligence tool Leadfeeder will now operate under the name Dealfront, following the merger of the two firms' teams and products last year. More

MRI-Simmons in Advanced Ad Deal

Apr 4 2023

US consumer insights provider MRI-Simmons and Spanish-language media company TelevisaUnivision have partnered to enable advertisers to use the former's psychographic and behavioral consumer variables, including insights into English and Spanish-speaking Hispanics. More

Delineate CEO Passes Baton Back to Founder

Apr 3 2023

Ben Leet has stepped down as CEO of UK-based insights and data firm Delineate, with former CEO and company founder James 'JT' Turner resuming the role. More

Nebu Data Breach Hits Dutch MR Firms

Apr 3 2023

Netherlands-based agencies Blauw and USP are among the customers of MR software supplier Nebu affected by a security breach which may involve data on around two million residents of the country, according to press reports. More

Mediatel Becomes Adwanted UK

Apr 3 2023

British-based Mediatel is to rebrand with the name of its parent group Adwanted, two years on from its acquisition by the US- and France-focused company. The firm tracks trends across digital and traditional media. More

Funds for Experience Testing Firm HeadSpin

Apr 3 2023

Data science and real-world testing provider HeadSpin has announced a strategic investment from Atlassian Ventures. Funds will drive its development of tools for DevOps teams, as well as 'synthetic observability' features, promising clients faster time to market and better product quality. More

Senior Promotions for Mindshare UK

Apr 3 2023

Mindshare UK has appointed Alexis Faulkner as Chief Transformation Officer, leading the group's Insights, Technology and Analytics and Digital Planning teams; and Richard Kelly as Chief Solutions Officer. Both are new roles. More

S4 Revenue Passes Billion Pound Mark

Mar 31 2023

Sir Martin Sorrell's S4 Capital has reported full-year revenues of £1.07bn, representing like-for-like organic growth of 25.8%. Operational EBITDA was £124m, up sharply in H2 to over £90m versus £30m in H1. More

Sprinklr Taps OpenAI Models for Self-Service CXM Launch

Mar 31 2023

In New York, CXM platform Sprinklr has launched a self-service version of its social media management solution Sprinklr Social, including publishing, engagement and reporting tools integrated with OpenAI's generative AI models. More

Converseon Taps LLM Expertise for Platform Upgrade

Mar 31 2023

Consumer intelligence provider Converseon has released a new version of its Conversus no code NLP (natural language processing) platform, integrating large language models (LLMs) and fine-tuned task specific models built with GPT assistance to make sense of unstructured conversation data. More

Funds for Conversation Data Specialist Dashbot

Mar 31 2023

Tampa, Florida-based Dashbot, whose platform pulls in conversation data to clean, store and analyse, has raised $6 million in a Series A round of fundraising. More

NuMind Wins Funds for Modelling and Analytical Tool

Mar 31 2023

Software developer NuMind has closed a $3m seed funding round, which it will use to continue building its NLP tool focused on 'text understanding'. More

Ipsos Partners with Video Feedback Firm Discuss

Mar 30 2023

In the US, Ipsos has partnered with video feedback platform Discuss to enhance its offering in live virtual feedback and fast online qual, among other areas. More

Funds for eCommerce Analytics Platform Birdseye

Mar 30 2023

Toronto-based eCommerce analytics platform Birdseye has raised $500k in a pre-seed round of funding, which it will use to expand its engineering team and continue developing its AI-powered technology. More

System1 Adds Audio to 'Test Your Ad' Tool

Mar 30 2023

Behavioural science-based marketing and MR consultancy System1 has added an audio-only element to its 'Test Your Ad' tool, allowing advertisers to optimise their audio ads for different audiences. More

Merkle Names New ANZ Chief

Mar 30 2023

Data-driven customer experience management (CXM) company Merkle has promoted Steve Yurisich to the role of Chief Executive Officer for Australia and New Zealand, as John Riccio moves to the position of APAC CEO. More

Seed Funds for eCommerce Returns Data Firm Two Boxes

Mar 30 2023

In the US, eCommerce returns data specialist Two Boxes has emerged from stealth with a $4.5m seed round of funding. Money will be used to grow the firm's engineering team, expand its product offering and presence across North America, and further develop its analytics capabilities. More

CIMM Launches Study on Use of Smart TV Viewing Data

Mar 30 2023

In the US the Coalition for Innovative Media Measurement (CIMM) has launched a study evaluating opportunities to improve the use of Smart TV data in measuring advertising and programming. More

Comscore Extends 48-Hour TV Reporting

Mar 29 2023

Comscore has expanded the 'Pulse' feature within its TV measurement solution, to provide clients with 48-hour TV measurement nationally, as well as in all 210 US media markets. More

Norstat Netherlands Hires Massen as Head of Quant

Mar 29 2023

European data collection and MR agency Norstat has appointed former InSites Consulting exec Kjell Massen as Head of Quantitative and Business Development in the Netherlands, starting this Friday. More

Making Science Names Chief Revenue Officer

Mar 29 2023

Digital advertising, analytics and eCommerce firm Making Science has appointed former Head of Google Analytics 360 Toby McAra as Chief Revenue Officer, based in London. More

Conjointly Offers Grant to Analyse AI Safety with MR

Mar 29 2023

In Australia, survey platform Conjointly is offering an AUD 20k research grant, open to researchers from any field who are interested in applying market research techniques to the problem of AI safety. The grant is open to both individuals and teams. More

WPP in Personalization Partnership

Mar 29 2023

WPP has partnered with New York-based customer engagement platform Braze, promising brands the ability to deliver personalized interactions to consumers across multiple channels. More

ARF Recommends Update for TV Households Definition

Mar 28 2023

The Advertising Research Foundation (ARF) has issued a call for a change to the way the industry defines the basis of television audience measurement - away from 'TV households' to 'TV-accessible' households (TVA), covering those that do not own a set, but view content through other devices. More

Growth Funds for Retail Intelligence Specialist EDITED

Mar 28 2023

Retail intelligence provider EDITED has raised $15m in growth funding, which it will use for further product development, to invest in partnerships, and for 'opportunistic' mergers and acquisitions. More

WPP Acquires Data-led Influencer Agency Obviously

Mar 28 2023

Marcoms group WPP has acquired tech-led social media influencer marketing agency Obviously, which offers enhanced data to deliver real-time campaign and audience insights. Terms of the deal have not been disclosed. More

Reveal Mobile Launches Measure for Live OOH Campaigns

Mar 28 2023

In the US, location intelligence specialist Reveal Mobile has launched an out-of-home (OOH) campaign measurement solution, that shows incrementality for audiences exposed to an OOH ad while the campaign is running. More

DDB Partners for Behavioural Intelligence Group Launch

Mar 28 2023

Advertising and marketing network DDB Group Singapore has partnered with Temasek Polytechnic to launch the Behavioural Intelligence Group (BIG), which applies behavioural science to marketing, to examine an audience's abilities, motivations, and contextual influences on actions. More

ViewersLogic Hires Single-Source Data Panel Leader

Mar 28 2023

In London, consumer behaviour data company ViewersLogic has hired Shahnawaz Ahmed to head up its new Single-Source Data (SSD) Panel. More

Blue Marble Adds Three to Research Team

Mar 28 2023

In the UK, social and MR agency Blue Marble has appointed behavioural change specialist Emily Pechey as Research Manager, while Barbora Bute and Tom Roberts join as Researchers on the company's graduate scheme. More

Sir Ian Diamond Reappointed UK National Statistician

Mar 27 2023

Professor Sir Ian Diamond has been appointed for a second term as the UK's National Statistician, for a period of five years. His new term will begin on 1 April 2023 and end on 31 March 2028. More

Verve Benelux Opens in Amsterdam

Mar 27 2023

Verve, which focuses on culture, communities and 'smart digital research', has opened Verve Benelux in Amsterdam, led by Kirby Johnson and supported by Katrien Gunn, Sanne van der Steeg, and Saskia Racke. More

Sims Returns to GfK in New Marketing Effectiveness Role

Mar 27 2023

Kelly Sims has returned to GfK in the newly created role of Senior Vice President, Marketing Effectiveness, serving clients across various industries, but with a specialty in tech. He is based in San Jose, California. More

VCCP Launches Brand & Employee Engagement Division

Mar 27 2023

Chime-owned communications agency VCCP has launched a brand and employee engagement division called VCCP BEE, which will focus on helping companies attract and retain talent. More

Behaviorally Hires First Chief Product Officer in NYC

Mar 27 2023

Shopper insights firm Behaviorally has hired Laura Drysdale as its first Chief Product Officer. She is based in the firm's New York hub. More

Hello Ara Opens Immersive Research Environment

Mar 27 2023

Hello Ara, which conducts research through conversations rather than surveys, has opened a multi-room immersive environment, designed to accommodate different types of research. More

Ipsos Unveils Solutions for Quick Service Restaurants

Mar 24 2023

Ipsos has launched a set of specialized, end to-end innovation solutions for Quick Service Restaurants (QSR), which it says will fuel development and optimization at any stage of the product life cycle. More

Near Hits the Nasdaq

Mar 24 2023

Data firm Near Intelligence, Inc. has completed its merger with special purpose acquisition company KludeIn, and commenced trading on the Nasdaq. The firm's SaaS platform provides intelligence on people, places and products. More

Seed Funds for Emerging Market Intel Platform Rwazi

Mar 24 2023

US-based emerging market intelligence platform Rwazi has raised $4m in a seed round of funding, which it will use to continue expanding its network of local consumers, with a focus on Africa, South Asia and LATAM. More

Newly Acquired Tubular Labs Adds Time-of-Day Analysis

Mar 24 2023

Social media video analytics firm Tubular Labs has been acquired by content analytics specialist Chartbeat, and has added a new feature measuring how content performs depending on the time of day it is posted. More

InMoment Adds AI-Based Feedback Summarizer

Mar 24 2023

US-based customer intelligence platform InMoment has added new features including 'Smart Summary Generator', based on AI technology ChatGPT, into its Experience Improvement (XI) Platform. More

Upgrade for Automotive Customer Data Firm Affinitiv

Mar 24 2023

Automotive sector data-driven marketing and software solutions firm Affinitiv has enhanced its Customer Data Platform offering, promising to improve how dealers and OEMs communicate with customers throughout their journey. More

Car Radio Listener Insights Portal Launches

Mar 23 2023

In the US, audio, imaging and sensing technology provider DTS has launched a solution called 'DTS AutoStage Broadcaster Portal', offering radio broadcasters insights into how listeners are engaging with their content from their cars. More

MarketCast Adds CTV Streaming Services to Brand Effect

Mar 23 2023

Los Angeles-based consumer insights and analytics business MarketCast has expanded its Brand Effect ad measurement platform, to provide advertisers with a 'holistic view' of how ad creative is resonating with audiences across CTV, steaming and social media. More

Adobe Debuts Product / Marketing Co-operation Tool

Mar 23 2023

In the US, marketing software giant Adobe has launched a solution which it claims 'reimagines the products analytics category' by bringing together cross-channel customer journey insights across both marketing and product. More

Market Logic Launches GPT-Style Insights Assistant

Mar 23 2023

Berlin-based insights platform developer Market Logic Software has launched DeepSights, which it describes as the 'first' AI assistant trained to answer business questions about market research and intelligence. More

Signoi Co-founder Jeavons Named Eyes4Research NED

Mar 23 2023

Signoi co-founder and long-time industry exec Andrew Jeavons has joined US-headquartered off- and online data collection agency Eyes4Research as a Non-Executive Director (NED). He is based in the UK and starts the new role next week. More

MMR Adds Nexxt API to Consumer Surveys

Mar 23 2023

In the UK, consumer and sensory research agency MMR Research has partnered with conversational AI company Nexxt Intelligence, to integrate the latter's inca SmartProbe API service into its consumer surveys. More

Funding and New CEO for Business Data Exchange Adeptia

Mar 23 2023

B2B data integration and business data exchange Adeptia has raised $65m in funding, led by growth equity firm PSG, whose Senior Advisor Vance Loiselle has been named CEO of Adeptia. Loiselle replaces Lou Ennuso, who will remain Head of Strategy and Executive Chairman. More

PureSpectrum Closes $37m Equity Funding Round

Mar 22 2023

Online sample marketplace PureSpectrum has completed a $37m round of equity funding, which it will use to support strategic initiatives and fuel continued growth. More

WPP Buys Data-driven Influencer Marketing Agency Goat

Mar 22 2023

In the UK, marcoms group WPP has acquired data-driven influencer marketing agency Goat for an undisclosed sum. More

Potentia Hires Director of Operations and Three New Execs

Mar 22 2023

In London, recently launched digital market research agency Potentia Insight has appointed former Alligator Research / Toluna exec Jon Dunford as Director of Operations. In addition, the firm has hired three other ex-Alligator Research execs - Geo Prisacaru, Adriana Dragan and Chris Pople. More

Further Founder Stephen Cribbett to Advise Field Notes

Mar 22 2023

In London, research tech company Field Notes has appointed Further founder Stephen Cribbett as a Strategic Advisor. More

Firms Link for Southeast Asia eCommerce Insights

Mar 22 2023

Swiss data service company Redslim and Singapore-based eCommerce marketplace data provider Digital Commerce Intelligence (DCI) have partnered to provide real-time eCommerce data for the Southeast Asia region to their clients. More

Omnisis Promotes for Senior Data Analyst Role

Mar 22 2023

In the UK, operations support MR business Omnisis has promoted long-time industry exec Marie Cooper to the role of Senior Data Analyst. More

Velir Buys Data and Analytics Firm Brooklyn Data Co.

Mar 21 2023

In the US, data-driven experience agency Velir has acquired analytics consultancy Brooklyn Data Co., for an undisclosed sum. More

ARF Kicks Off 'Attention Validation Initiative'

Mar 21 2023

In New York, the Advertising Research Foundation (ARF) has begun the process of mapping the pool of attention measurement providers, to create an 'Attention Atlas' as part of its ARF Attention Validation Initiative. More

Attest Hires CFO and VPs for Marketing and HR

Mar 21 2023

UK-based consumer research platform Attest has appointed Sana Ayub as Chief Financial Officer, Anne Katrine Vestergaard Jensen as Vice President of Marketing, and Ilhan Mehmet as Vice President of People. More

Seed Funds for Attribution Platform Prescient AI

Mar 21 2023

In the US, marketing attribution platform Prescient AI has raised $4.5m in a seed funding round, which it will use to deploy new AI capabilities that enable marketers to optimize ad spend. More

UKOM Extends Ipsos iris Endorsement to 2027

Mar 20 2023

UK audience measurement body UKOM has extended its endorsement of Ipsos' iris solution to 2027, following what the global agency describes as a 'series of successes'. In addition, Ipsos has added online video data insights to the iris platform. More

dscout Buys Panelfox, Expands to UK, Hires Two in US

Mar 20 2023

US-based research platform dscout has acquired Panelfox, a software platform to help researchers manage their recruitment process. The firm has also established a presence in the UK, led by former Lucid exec Ben Hogg; and has hired two senior execs in the US. More

Former System1 Leaders Seek to Replace Chairman

Mar 20 2023

Two former senior execs of marketing and MR consultancy System1, former CEO Stefan Barden and ex-CFO James Geddes, are calling for board changes including the retirement of Rupert Howell as Chairman and NED, and the moving of founder John Kearon into an NED role. More

PureSpectrum Upgrades Respondent Scoring System

Mar 20 2023

Online sample marketplace PureSpectrum has enhanced its PureScore respondent scoring system, with an update to its algorithm that has learned and evolved using the data from more than ten billion sessions since the system's launch three years ago. More

Advertiser Perceptions Hires CFO

Mar 20 2023

In New York, marketing intelligence and analysis firm Advertiser Perceptions has appointed long-time Thomsons Reuters exec Josh Becker as Chief Financial Officer. More

BB Media Opens Second US Office in Los Angeles

Mar 20 2023

Entertainment industry data science and MR company BB Media has opened an office in Los Angeles, led by Laura Ghisiglieri, Global Development & Marketing Director. More

Comscore Launches Dedicated Programmatic Arm

Mar 17 2023

Comscore has launched a dedicated programmatic targeting division called 'Proximic by Comscore', which will provide end users with access to more than 2,600 predictive, ID-less audiences and content-level solutions across CTV, linear, digital, DOOH and audio. More

Route Seeks Bids for Posters and Screens Contract

Mar 17 2023

British Out-Of-Home (OOH) measurement body Route has issued an invitation for partners to design a measurement system for out-of-home advertising on posters and screens across Great Britain. More

Signoi Automates Analysis of TikTok and Other Videos

Mar 17 2023

UK-based insight and foresight platform Signoi has expanded its analytics toolkit to include automated video analysis, with a specific focus on TikTok. More

Synthesio Adds Ipsos Brand

Mar 17 2023

Five years after its acquisition, social media intelligence and AI-enabled consumer listening platform Synthesio has changed its brand name to Ipsos Synthesio. More

Channel 4 to Expand Digital Ad Buying Suite with Xandr

Mar 17 2023

Channel 4 will be the first UK broadcaster to offer brands the option of using Microsoft's advertising and analytics division Xandr to deliver campaigns to viewers. The agreement covers ads on its All 4 free-to-view video on demand service. More

Indico Labs Hires Product Director and Head of Sales

Mar 17 2023

London-based MR data visualization and PowerPoint automation specialist Indico Labs has appointed former Streetbees exec Joel Miller as Strategic Product Director and ex-Nielsen VP Dimitra Spiliotopoulou as Head of Sales. More

Ray Poynter Named Next ESOMAR Council President

Mar 16 2023

Global insight and data membership organisation ESOMAR has elected Ray Poynter as its 2023-2024 Council President, replacing Kristin Luck of ScaleHouse, who has completed her two-year term. More

GroupSolver Launches QuantQual Online Solution

Mar 16 2023

In the US, MR survey platform GroupSolver has launched an online solution called QuantQual, combining qualitative and quantitative research in one process. More

Funding for Predictive Analytics Startup Nexoya

Mar 16 2023

Predictive analytics startup Nexoya has raised $5m in a Series A round of funding, which it will use to accelerate growth in Switzerland and Germany, while expanding into new markets such as Italy and the UK. It will also further develop its AI platform, and work to integrate additional advertising channels. More

AppsFlyer Launches ROI Measure

Mar 16 2023

Mobile app measurement and attribution platform AppsFlyer has launched a return-on-investment (ROI) measurement suite called 'ROI360', which offers a unified platform for both cost aggregation and revenue measurement. More

Publicis' FKA Hires Chief Growth Officer

Mar 16 2023

In New York, data-led creative agency Formerly Knowns As (FKA) has appointed Linsey Loy as Chief Growth Officer. More

New CEO for Shopper Personalization Platform Searchspring

Mar 15 2023

In the US, eCommerce search, merchandising and personalization platform Searchspring has appointed Alex Kombos as Chief Executive. He replaces Peter Messana, who left the business in January, after nearly four years in the role. More

Funds for Data Ownership Platform Gener8

Mar 15 2023

London-based data platform Gener8 has raised £5m in investment funding, and launched a mobile app through which individuals can track what data a company holds on them. They can then choose either to keep it private, or monetise it while browsing online. Investors include football manager Harry Redknapp. More

Australia's Fifth Dimension Welcomes Four New Recruits

Mar 15 2023

In Australia, research and consultancy firm Fifth Dimension has made four new hires, including Mallory Pels as a Senior Consultant based full time in Melbourne. More

Digimind Launches ChatGPT-powered Listening Tool

Mar 15 2023

Paris-based social media monitoring and competitive intelligence firm Digimind has launched a 'Social Listening Solution', promising users a 'comprehensive understanding of their online presence'. More

Stravito Debuts 'All-in-One' Research Management Platform

Mar 15 2023

Stockholm-based enterprise insights platform Stravito has launched a 'Research Management' platform, allowing its insights team to control research projects, budgets, suppliers, and external agencies from one, secure space. More

DV Names Regional VP for Southern Europe

Mar 15 2023

Digital media measurement, data and analytics platform DoubleVerify (DV) has appointed long-time Ebiquity exec Laetitia Zinetti as Regional Vice President for Southern Europe (France, Italy, Spain, Portugal and Greece), leading the company's growth across the region. More

SurveyMonkey Parent Momentive Agrees $1.5bn Sale

Mar 14 2023

SurveyMonkey parent Momentive has agreed to be acquired by a consortium led by insights sector investment firm Symphony Technology Group (STG), for approximately $1.5bn. More

Predictive Marketing Platform Tinyclues Acquired

Mar 14 2023

Paris-based AI-driven predictive marketing platform Tinyclues has been acquired by customer relationship management (CRM) specialist Splio, for an undisclosed sum. More

Voxco Acquired by Investment Firm TAP

Mar 14 2023

Canadian survey software provider Voxco has been acquired by TAP Software Holdings, an investment vehicle managed by Terminus Capital Partners, for an undisclosed sum. More

AppsFlyer brings In 'Anti-Fraud Evangelist'

Mar 14 2023

Mobile app measurement and attribution platform AppsFlyer has hired mobile ad anti-fraud specialist Andreas Naumann, to help it continue fighting fraud and to aid further development of its Protect360 product suite. He is based in Berlin, Germany. More

Heap Launches SDKs for Cross-Platform CX Tools

Mar 14 2023

Digital analytics provider Heap has launched mobile software development kits (SDKs) to provide new development frameworks for Android and iOS, allowing teams to understand and optimize cross-platform customer experiences. More

Investors Buy Qualtrics and Take it Private

Mar 13 2023

Experience management firm Qualtrics is to be acquired by tech investor Silver Lake, in partnership with Canada Pension Plan Investment Board (CPP Investments), for around $12.5bn in cash; and will become an independent, privately held company. More

InSites Consulting Becomes Human8

Mar 13 2023

Consumer insight provider InSites Consulting has changed its name to Human8, defining itself as a 'human-driven consultancy, connecting brands with people and culture to drive positive change'. More

Kantar Debuts Trends and Behaviour Tool Digital Mirror

Mar 13 2023

Kantar has launched an advanced analytics solution called Digital Mirror, using NLP and advanced graph and correspondence analysis to spot trends and map them to off-line consumer and product segmentations. More

Leger Integrates Ressac to Form Leger DGTL

Mar 13 2023

Canadian polling, MR and strategy provider Leger has launched a research-driven digital performance agency called Leger DGTL, integrating its performance measurement agency Ressac in the process. More

Zeta Adds Forecasting and Audience Scoring Features

Mar 13 2023

New York-based customer lifecycle marketing company Zeta Global has added new features to its Zeta Marketing Platform (ZMP), to predict the results of an individual ad or series of campaigns across all paid and owned channels, and to recommend target audiences based on intent. More

Seed Funds for Product Validation Platform Prelaunch

Mar 13 2023

Armenian product testing and validation platform Prelaunch.com has secured $1.5 million in seed funding, and says it will use the funds to expand in the US and elsewhere, and to develop its product. More

Qualtrics and Twilio Launch Tool for Personalized CX

Mar 13 2023

Experience management specialist Qualtrics and customer engagement platform Twilio are introducing a 'no-code connector', promising clients the ability to deliver more personalized customer experiences by combining operational and CX data in a unified view. More

Industry Bodies to Fight Fraud and Address Data Issues

Mar 10 2023

Industry bodies the Insights Association (IA), MRS and ESOMAR have announced they will collaborate, along with survey sampling conference SampleCon, to 'fight fraud' and address ongoing risks to data quality. More

CoolTool Launches Automated Video Ad Testing Approach

Mar 10 2023

Consumer research and neuromarketing platform CoolTool has launched an automated approach for testing video ads, with multiple non-conscious measurement tools working simultaneously to evaluate visual attention, emotional engagement, implicit and explicit impact. More

1WorldSync Buys eCommerce Analytics Firm Webáta

Mar 10 2023

In the US, product content solutions firm 1WorldSync has acquired eCommerce tech and analytics company Webáta, for an undisclosed sum. More

Revenue Analyst Houseware Launches with Seed Funding

Mar 10 2023

In the US, B2B revenue analytics platform Houseware has launched out of stealth with $2.1m in seed funding, which it will use to accelerate sales of its data and insight platform, grow its customer base, and expand its team. More

More Funds for Fintech Consumer Insight Firm Monnai

Mar 10 2023

Monnai, which provides consumer insights infrastructure for financial institutions, has raised $6.5m in a Series A round of funding, for uses including further development of its proprietary analytics and data ingestion capabilities. More

8x8 Adds Tools to Improve Contact Center Performance

Mar 10 2023

In the US, communications platform 8x8 has launched AI-driven enhancements which it says will improve business and contact center performance through enhanced customer experience. More

Intra Adds Panels in Eighteen New European Markets

Mar 9 2023

Online panel provider Intra Research has expanded into eighteen new territories, bringing the total number of European countries it covers to 34. More

Opinium CEO Endersby to Serve as MRS Chair

Mar 9 2023

In the UK, Opinium CEO James Endersby has been elected as Chair Designate of the Market Research Society (MRS). He starts the role next month, and will replace Zappi SVP Sinead Jefferies as Chair twelve months later. More

MFour Adds 'Journeys Marketplace' Feature

Mar 9 2023

Mobile research specialist MFour has added a solution called Journeys Marketplace to its Studio platform, providing users with access to 650 million rolling quarterly behavioral events such as app usage, web browsing history, and location visitation - for instant analysis. More

Obituary: Prevision Research Founder Martin Walls

Mar 9 2023

Martin Walls, the founder and former Managing Director of B2B data collection business Prevision Research, died on Friday 24th February at the age of 68, after a lengthy battle with cancer. More

Saga Creates New Corporate Director of Research Role

Mar 9 2023

In the US, radio broadcast company Saga Communications has hired long-time Nielsen / Arbitron exec Mario Christino for the newly created position of Corporate Director of Research. More

MRBA Launches 2023 Auction

Mar 9 2023

Bidding is open now for the annual auction run by UK industry charity the Market Research Benevolent Association (MRBA). The event will run until 9pm on Thursday 23rd March. More

Norstat Germany Hires Qual Head

Mar 9 2023

In Germany, European data collection company Norstat has appointed former Schlesinger Group exec Ivana Slukan as Head of Qualitative. More

Spotler Buys eCommerce Personalisation Firm Sooqr

Mar 9 2023

Digital marcoms tech firm The Spotler Group has acquired Netherlands-based Sooqr, whose technology helps online retailers target product at appropriate consumers at the right time. Terms of the deal were not disclosed. More

Nielsen's Mazumdar Takes New Fox Ad Research Chief Role

Mar 8 2023

In New York, mass media company Fox Corporation has hired Nielsen's former Chief Data and Research Officer Mainak Mazumdar as its first Executive Vice President, Chief Advertising Research and Analytics Officer. More

dentsu Adds Digital CX Agency Shift7 to Merkle

Mar 8 2023

In the US, marcoms group dentsu has acquired B2B digital customer experience and commerce agency Shift7 for an undisclosed sum. The business will join Merkle, dentsu's technology-enabled, data-driven customer experience management company. More

Pre-seed Funds for TikTok Analyst Exolyt

Mar 8 2023

In Finland, AI-based TikTok analytics and insights solution Exolyt has raised EUR 450k in a pre-seed funding round, which it will use to scale its analytics features for business end-users and expand its sales and marketing initiatives. More

Joaquim Bretcha Named ESOMAR Interim Director General

Mar 8 2023

Global insight and data membership organisation ESOMAR has appointed its long-time Council member and former President Joaquim Bretcha as interim Director General, starting immediately as Pravin Shekar's three-month term in the role concludes. More

RealityMine Adds Five to Manchester Team

Mar 8 2023

Manchester, UK-based mobile device data firm RealityMine has added five new members to its team, including former Research Now exec Marta Nava in the newly created position of Sales & Marketing Executive. More

Senior Changes and Promotions at Hasson Associates

Mar 8 2023

In London, MR recruitment specialist Hasson Associates has promoted Catherine Vaughan to the role of Managing Director, while Damon Thomas becomes an Associate Partner. As part of these changes, founder Sinead Hasson will move to the position of Chief Executive Officer. More

Data-connected Marketing Platform SOCi Raises $120m

Mar 8 2023

SOCi, a data-connected marketing platform for multi-location brands, has raised $120m in a round of funding, which it will use to develop a new line of artificial intelligence marketing products, and to expand into new markets. More

Merged IRI and NPD Become 'Circana'

Mar 7 2023

In the US, recently merged consumer data and insights firms Information Resources Inc. (IRI) and The NPD Group have named the combined company 'Circana', which CEO Kirk Perry says conveys the business's 360-degree, full-circle understanding of the consumer and market. More

SVOD Insight Provider Digital i Names New MD

Mar 7 2023

In the UK, subscription video-on-demand (SVOD) insight and data specialist Digital i has promoted Matt Ross to the role of Managing Director. He takes over from interim MD Emma Shelton, who is stepping back from daily operations to concentrate on chairing the firm's Board of Directors. More

ON24 Launches Engine to Analyze Audience Behavior

Mar 7 2023

In San Francisco, digital engagement platform ON24 has launched an AI engine helping enterprises to analyze audience behavior, generate content, scale personalized experiences and uncover buying intent data. More

CRM Platform HubSpot Launches Two AI Intel Tools

Mar 7 2023

In the US, customer relationship management platform HubSpot has launched two artificial intelligence-based tools, to help users create 'better connections' with their audiences. More

Three New Leadership Roles for CXM Firm Merkle

Mar 7 2023

In London, dentsu-owned customer experience management (CXM) company Merkle has promoted three execs for newly-created UK and Ireland executive leadership roles. Among them, Clare Morgan is promoted to Chief Client Officer. More

Partners Aim to Integrate itracks and NVivo

Mar 6 2023

Qual data collection software firm itracks has partnered with Lumivero, the developers of qual data analysis software NVivo, aimed at streamlining the qual research process and bringing the two parts more seamlessly together. More

Funds and Newcastle Opening for DiffusionData

Mar 6 2023

In the UK, real-time data streaming and messaging solutions firm DiffusionData has received £1m in funding from the North East Development Capital Fund (NEDCF), and will open an office in Newcastle. More

Data Firm Redslim Gets Funds but Retains Independence

Mar 6 2023

Swiss data management services provider Redslim Group has received an undisclosed amount of funding from investment firm Andera Acto. According to Redslim, the deal allows its Board to retain full independence, while benefiting from a financial partner to support its development prospects. More

Sample Ninja, Research Defender Target Panel Quality

Mar 6 2023

Panel management platform Sample Ninja has announced a partnership with Research Defender, aiming to further improve their capabilities in fraud detection. More

Seed Funds for Web3 Product Analytics Platform Helika

Mar 6 2023

In Canada, Web3 gaming and NFT analytics platform Helika has raised $4m in a seed funding round, which it will use to expand its operations and further develop its platform. More

Thrive Analytics to Launch 'Insights Datahub'

Mar 6 2023

MR firm Thrive Analytics is piloting a new platform, the Insights Datahub, which it says will provide businesses of all sizes with comprehensive intelligence on competitors, industries and markets. More

Spacelabs Buys Predictive Analytics Firm PeraHealth

Mar 3 2023

In the US, medical equipment and services provider Spacelabs Healthcare has acquired predictive analytics company PeraHealth, for an undisclosed sum. More

Kimberly Bastoni Appointed as First Suzy CRO

Mar 3 2023

In New York, former Qualtrics exec Kimberly Bastoni has joined consumer insights tech firm Suzy as its first Chief Revenue Officer. More

Hearst Hires Hogue for Senior Data Role

Mar 3 2023

In the US, media group Hearst has hired long-time Nielsen exec Jessica Hogue as its first Chief Data Officer, Consumer Media. She takes up the new position on Monday. More

Seed Funds for Behaviour Forecasting Firm Ramp

Mar 3 2023

UK-based behaviour forecasting firm Ramp has raised $5m in a seed round of funding, which it will use to support the onboarding of new clients. More

Accenture Song Hires Global Capabilities Head

Mar 3 2023

In New York, CX and analytics business Accenture Song has hired former R/GA leader Sean Lyons, in a new role heading up its global capabilities. He takes up the position in May. More

Behavioral Marketing Specialist Wunderkind Raises $76m

Mar 3 2023

New York-based behavoral marketing sofware firm Wunderkind has raised $76m in a Series C round of funding, which it will use for company and workforce expansion, and to further develop its products. More

Schlesinger Group Re-named 'Sago'

Mar 2 2023

US-based International data collection and research tech company Schlesinger Group has been re-branded as 'Sago', which Executive Chairman Steve Schlesinger says is not merely a name change, but also a commitment to an 'inspiring new chapter' in optimizing the firm's offerings. More

Senior Shuffle for Ipsos India

Mar 2 2023

Ipsos India is making three changes to its leadership team from the beginning of April, including moving Vincy Jathanna to the newly created role of Vice President of Operations. More

CRM Platform Attio Gets $23.5m Funding

Mar 2 2023

UK-based customer relationship management (CRM) platform Attio has raised $23.5m in a Series A round of funding, which it will use to accelerate engineering and product development, and expand its go-to-market presence globally. More

Pre-Seed Funding for Personalised Shopping Marketplace

Mar 2 2023

In the UK, personalised beauty shopping marketplace Sourcerie has raised £1.8m in a pre-seed round of funding, which it will use to continue to build its tech platform and personalisation software for consumer skin, hair and body care consumers and brands. More

Mediaocean's Flashtalking Gets Extra MRC Accreditation

Mar 2 2023

In the US, the Media Rating Council has extended accreditation for ad buying and data platform Mediaocean, reflecting the fact that its Flashtalking ad serving unit and Protected Media ad fraud service now incorporate verification metrics across all channels, including CTV. More

NielsenIQ Becomes NIQ

Mar 1 2023

NielsenIQ, the consumer intelligence business which split away from its Media wing two years ago this month and is now combining with GfK, has rebranded as NIQ. Accompanying this, the firm says it is undergoing 'a significant transformation' and is committed to providing the 'Full View' of global consumers. More

RAIDAR Up to Speed: Today's News in Tomorrow's Chart

Mar 1 2023

MrWeb's RAIDAR real-time ranking of top companies operating in analytics, insight and data is now fully operational, and you'll see financial results, CEO changes and other items from tonight's Daily Research News reflected in tomorrow's top 40. More

New CEO for Medallia as Stretch Retires

Mar 1 2023

Customer and employee experience specialist Medallia has appointed Joe Tyrrell as CEO, replacing Leslie Stretch who is retiring and transitioning into an advisory role at the company. More

Steady Performance for Comscore

Mar 1 2023

Comscore has reported financial results for the fourth quarter and calendar year 2022, with annual revenue up 2.7% to $376.4m, and adjusted EBITDA up 16% to $37.0m. More

Funds for Receipt Scanning Rewards Firm Zipzero

Mar 1 2023

London-based Zipzero, which rewards consumers for sharing any shopping receipt via an app, has raised £1m in seed funding, which it will use to further develop its platform and its partnerships with retailers and brands. More

Funds for Analyst Automation Platform Savant

Mar 1 2023

In California Savant Labs, an automation platform for data analysts, has secured $11m in a seed funding round, with which to grow its teams and boost its offer of drag-and-drop 'no code or low code' analytics tools. More

QuestionPro Buys to Expand Healthcare Business

Feb 28 2023

US survey software and solutions firm QuestionPro has acquired Pundit Consultantz, a healthcare innovation and go-to-market commercialization consultancy based in Chicago. Pundit's founder and CEO Arti Bedi Pullins becomes QuestionPro's President and Chief Healthcare Officer. More

Irish Buy Takes Quantexa into Text Analytics Market

Feb 28 2023

British big data-based decision intelligence firm Quantexa has acquired Dublin's Aylien, which taps natural language processing to empower its customers to collect and analyze unstructured text data. More

Savanta Adds Two to Board

Feb 28 2023

Savanta has promoted Danielle Rodriguez to Chief Commercial Officer and Mark Martins to Chief Services Officer, both with seats on the firm's global Board and both retaining existing roles and responsibilities in addition. More

Behaviorally Launches Cross-Channel Shopper Tools

Feb 28 2023

Shopper insights firm Behaviorally has extended its TransactionPath suite with the launch of two new services, ShelfPath and DecisionPath, designed to understand 'New Retail' consumers shopping seamlessly across physical, social and other digital channels. More

Annalect Cuts Senior Sydney Staff

Feb 28 2023

Omnicom-owned data and analytics firm Annalect has lost its ANZ CEO Clement Tsang and COO Matthew Nolan: both roles were reportedly cut as part of wider restructuring of the business. More

Alida Hires Chief People Officer

Feb 28 2023

Experience management firm Alida has appointed Tanya Jarrett as Chief People Officer, leading its global people strategy and strengthening its initiatives for employee experience and DE&I. More

Senior Hires and Promotions for LoopMe

Feb 28 2023

UK-based ad optimisation and measurement company LoopMe has appointed Alberico de Nardis as Head of South East Asia, and moved Bernard Fung to the role of Head of North APAC. Simon Stone expands his role and becomes GM International, while Amazon exec Lisa Coffey joins as Global CRO. More

Mutinex Gets More Funds, Plans Twenty More Hires

Feb 28 2023

Sydney-based marketing investment analytics firm Mutinex has extended its seed round of funding by $5m, valuing the firm at $AUD 37m. More

New Funds for eCommerce Personalization Firm Nosto

Feb 28 2023

Helsinki, Finland-based eCommerce personalization platform Nosto has raised $16m in a new round of funding, which it will use to continue developing its technology and make new acquisitions. More

Barb Hires Data Science Head

Feb 27 2023

UK television audience measurement body Barb has appointed Khaled Serafy as its first Head of Data Science, charged with reviewing, verifying and developing the organisation's complex methods and models. More

Melbourne Office and Hires for Verve

Feb 27 2023

Verve, which focuses on culture, communities and 'smart digital research', has launched a 'hub' in Melbourne, Australia and appointed Christina Tonkes to lead it as Senior Director. Meanwhile Mirjam Grari joins the team in Sydney. More

MikMak to Buy eCommerce Analytics Platform Swaven

Feb 27 2023

New York-based eCommerce marketing analytics specialist MikMak is to acquire eCommerce enablement and customer journey analytics platform Swaven, which works across the EMEA, APAC and LATAM regions. Terms of the deal have not been disclosed. More

Customer Analyst Dealtale Debuts 'Marketing Co-pilot'

Feb 27 2023

In the US, customer journey analytics platform Dealtale has launched a solution called Marketing Co-pilot, which includes an AI feature allowing marketers to ask questions about their past, present and future performance metrics, and receive instant answers. More

Funds for Customer Success Platform Vitally

Feb 27 2023

In the US, 'Customer Success' platform Vitally has closed a $30m Series B round of funding, which it will use to add new features, hire product and engineering talent, and fuel global go-to-market expansion. More

PSB Insights Buys Advanced Analytics Firm Stratesci

Feb 24 2023

In the US, WPP-owned research and analytics consultancy PSB Insights has acquired long-time partner Stratesci, whose founder Rob Kaiser will take on the role of EVP Advanced Analytics. More

HyphaMetrics Hires Former Comscore CCO as CEO

Feb 24 2023

Media behavior analyst HyphaMetrics has appointed former Comscore Chief Commercial Officer Chris Wilson as its new Chief Executive, to lead the next phase of the company's growth and expansion strategy. He replaces co-founder Joanna Drews, who is now company President. More

Savanta Launches European Consumer Confidence Survey

Feb 24 2023

Next15's data, MR and advisory company Savanta has launched its first European Consumer Confidence survey, which will be run quarterly to understand a range of factors, including awareness of brands' sustainability and data privacy actions. More

Follow-on Funds for Feedback Platform OnePulse

Feb 24 2023

Real-time consumer feedback platform OnePulse has secured a £420k follow-on round of funding, adding to previous investments of £1.5m in 2021 and £2.1m last year. The latest funds will be used to expand the firm's teams in the UK and US, and build on its existing international client base. More

InsightsNow Creates Strategic Consulting Lead Role

Feb 24 2023

Behavioral research firm InsightsNow has hired Brian Briskey for the newly created role of Senior Director of Strategic Consulting, supporting the company's work setting strategic direction for innovation, brand and product development teams. More

Fanplayr Debuts 'Enterprise-Grade' CDP

Feb 24 2023

In the US, real-time targeting specialist Fanplayr has launched an enterprise-grade customer data platform (CDP) called Fanplayr 360, which brings all customer data from multiple sources into a unified view to drive personalized journeys based on real-time insights. More

Analytic Partners Names SVP, Customer Engagement

Feb 24 2023

US company Analytic Partners has appointed Dave Rodrigues as Senior Vice President for Customer Engagement, based in Miami. More

Hassan and Clifford Launch Potentia Insight in London

Feb 23 2023

Former Alligator Digital directors Suzy Hassan and Colin Clifford have launched a digital market research agency called Potentia Insight, based in London. More

BritainThinks and WorldThinks Merged and Renamed

Feb 23 2023

BritainThinks and its subsidiary WorldThinks have combined under a single brand, Thinks Insight & Strategy, which the firm says better reflects the global nature of its business and that of its clients. More

Measure Protocol Debuts 'True' Behaviour-based Targeting

Feb 23 2023

UK-based consumer intelligence technology company Measure Protocol has added targeting capabilities which allow for specific surveys to be delivered to respondents based on their actual behaviour - such as in-app purchasing. The firm claims this eliminates reliance on self-reported behaviour. More

dunnhumby Launches Product Modification Measure

Feb 23 2023

In the UK, consumer insights provider dunnhumby has launched a tool called Revenue Growth Planner, to enable consumer packaged goods (CPG) brands to forecast the sales impact of changes to a product's pricing and promotional strategy. More

Behaviorally Names European Head of Behavioral Qual

Feb 23 2023

In London, shopper insights specialist Behaviorally has appointed long-time PRS IN VIVO exec Aurélie Lecarpentier as Vice President, Head of Behavioral Qualitative, Europe. More

New Funding for Job Conversation Analyst HireLogic

Feb 23 2023

In the US, recruitment intelligence solution HireLogic has raised $6m in a series A round of funding, which it will use to expand the capabilities of its conversational analytics platform. More

Former MarketShare COO Joins Measured Board

Feb 23 2023

In the US, former MarketShare COO Ivan Markman has joined the Board of media optimization platform Measured. The firm has also appointed Isaac Weber as SVP of Customer Success, Mahesh Jeswani as SVP of Product, and Kelli Negro as SVP of Marketing. More

Walr Names COO and CFO as Fraser Steps Back

Feb 22 2023

'Data creation' platform Walr has appointed former Savanta EVP Peter Flower as Chief Operating Officer, while Tariq Badar joins as Chief Financial Officer. Meanwhile co-founder Patrick Fraser is stepping back from the day-to-day running of the firm, but will remain a Non-Executive Director. More

Environics Launches Canadian Consumer Tool

Feb 22 2023

Canadian marketing services and data firm Environics Analytics (EA) has partnered with consumer and audience insights company Vividata to launch a database called Opticks Digital, designed to provide a multi-channel view of the online Canadian consumer. More

Data Science Platform Kern AI Raises Seed Funds

Feb 22 2023

German firm Kern AI, which offers an open-source platform for data scientists, has raised EUR 2.7m in a seed round of funding. More

WIRe Names New Advisory Board Members

Feb 22 2023

Non-profit organization Women In Research (WIRe) has appointed four members to its 2023 Advisory Board - Jo Brockhurst, Shazia Ginai, Damon Jones and Cherie Leonard. More

BARB Commits to 'Fit-for-TV' Measure, Rebrands

Feb 21 2023

BARB, the UK's television audience measurement body, has announced a commitment to expand its measurement of audiences to include 'fit-for-TV' content on video-sharing platforms. At the same time the organisation has changed its company name to Barb Audiences Ltd. More

Boost for Merkle as Dentsu Buys Omega CRM

Feb 21 2023

Marcoms giant Dentsu has acquired Madrid-based customer relationship management specialist Omega CRM Consulting, which it will add to its own CXM division Merkle. Terms of the deal have not been disclosed. More

Burke Promotes Webster for New CTO Role

Feb 21 2023

US research and training company Burke, Inc. has promoted Mike Webster for the newly created position of Chief Technology Officer, after more than 28 years with the business. More

Russell Adds Alligator MD Title

Feb 21 2023

BVA BDRC subsidiary Alligator Digital has named Paul Russell Managing Director. He is already MD of sister company Perspective Research Services. More

Delineate Promotes Five after Doubling Headcount

Feb 21 2023

Insights and data firm Delineate has promoted five of its team, following continued growth which has seen its headcount double in the last six months. This includes Francisco DeLaTorre, who will now lead the newly created Research Operations function. More

Medallia Launches Omnichannel Personalization Tool

Feb 21 2023

US-based customer and employee experience specialist Medallia has launched a platform to help companies use omnichannel customer insights to detect intent based on customer experience data, and drive more tailored experiences across channels. More

Ipsos iris to Roll Out Down Under

Feb 20 2023

Ipsos and IAB Australia have announced that the new Ipsos iris digital audience measurement currency will be launched in early March, following its official endorsement by the association's Board and Measurement Council. More

EU Urged Not to Sign Off New US Data Transfer Deal

Feb 20 2023

A European Parliament Committee has expressed serious doubts about the proposed 'adequacy decision' giving the green light to the latest rules for the transfer of data to and from the US. LIBE says the US commitments lack the robust safeguards and redress mechanisms required by GDPR. More

Partnership for Zamplia and Sample Ninja

Feb 20 2023

Panel management platform Sample Ninja and sample marketplace Zamplia are teaming up to provide users with a unified platform for conducting market research More

Sydney Office and Hire for Behaviorally

Feb 20 2023

Shopper insights specialist Behaviorally is opening a new hub in Sydney, and has appointed former TNS and Colgate-Palmolive exec Lauren Kurensky to lead it. More

New Global Structure for InSites Consulting

Feb 20 2023

Communities specialist InSites Consulting has announced an expansion of its Executive Committee and the appointment of a first Chief Growth Officer - Managing Partner Tom De Ruyck. More

Verve Hires Three, Promotes Ten

Feb 20 2023

UK-based Verve, whose expertise includes community panels and culture, has announced the promotion of marketing and comms head Vicki Britton and the appointment of former Streetbees and Kantar exec Jadwiga Kozubek as a Director; as well as a raft of other promotions and hires. More

Further Job Cuts for Momentive Despite Revenue Rise

Feb 17 2023

SurveyMonkey parent Momentive has reported revenue up 8% to $480.9m for full year 2022. The rise is the net effect of rapid growth in the 'sales-assisted' segment - up 27% to $181.3m - while self-serve business remained flat at $299.6m. However the firm says it will also cut 14% of its workforce. More

New Brand ID for Flourishing Simon-Kucher

Feb 17 2023

German-based pricing analyst Simon-Kucher has announced revenue of EUR 534.9m for 2022, up 21% year-on-year. The company has also unveiled a new brand identity based around 'Unlocking better growth'. More

Out-of-Home Ad Body to Launch Data Platform

Feb 17 2023

UK Out-of-Home (OOH) advertising trade body Outsmart has announced the forthcoming launch of an industry-wide tool which will bring OOH media-owner data - both 'classic' and digital - into a single interface for buyers. More

Upgrade for Nielsen's Audience Measurement in Sweden

Feb 17 2023

In Stockholm, audience measurement body MMS (Mediamätning / Skandinavien AB) has announced the expansion of its 'total measurement' cross-media ad currency service, operated by Nielsen. More

Blend360 Buys Edinburgh's Forth Point

Feb 17 2023

Columbia, MD-based data, analytics and talent solutions company Blend360 has acquired Scottish firm Forth Point, which focuses on data engineering, AI and machine learning solutions. Terms were not disclosed. More

RED C Launches DIY Ad Creative Test

Feb 17 2023

Dublin and London-based researcher RED C has launched an online platform called RED C Direct, allowing clients to test their own ad creative, backed by the firm's survey design, sampling expertise, effectiveness model and norms. More

Kpler Buys Unite Maritime Analytics Expertise

Feb 17 2023

Brussels-based firm Kpler, which provides commodities data, analytics and market insight, has announced it is buying two companies providing global ship-tracking data and maritime analytics: MarineTraffic and FleetMon. More

Reach3 and Keller Launch Brand Experience Predictor

Feb 17 2023

MR consultancy Reach3 Insights has teamed up with The Keller Advisory Group on a new solution offering marketers early-stage consumer feedback on the potential impact of experiential brand activations. More

Strong Year for Ipsos with 5.6% Organic Growth

Feb 16 2023

Ipsos has reported 2022 annual revenue up 12% to EUR 2.4 bn, representing organic growth of 5.6%. In the final quarter of the year, the business grew by 8.8%, including nearly 4% organic growth. More

Danish Radio Stations Renew Kantar Contract

Feb 16 2023

Danish broadcasters DR, Bauer Media, Danske Medier and Radio 4 have renewed their agreement with Kantar for the measurement of radio audiences in the country, until at least 2028. More

Behaviorally Hires Former Nielsen France Leader

Feb 16 2023

US-headquartered shopper and digital marketing consultancy Behaviorally has appointed long-time Nielsen exec Delphine Ferrazzi as a Consultant, based in its Paris office. More

NielsenIQ's Darolles Named MD for Western Europe

Feb 16 2023

In France, consumer intelligence business NielsenIQ has promoted Emilie Darolles to the role of Managing Director for Western Europe and International Global Clients. More

SALESmanago Launches Customer Engagement 'Cupid Score'

Feb 16 2023

In Poland, customer engagement platform SALESmanago has launched what it calls the 'CUPID Score', to evaluate how marketers measure customer engagement and experience. More

InMoment Adds DIY Reputation Management Features

Feb 16 2023

In the US, customer intelligence platform InMoment has added self-serve reputation management capabilities to its Experience Improvement (XI) platform, following last year's acquisition of ReviewTrackers. More

Rep Data Promotes for Chief Revenue Officer Role

Feb 16 2023

In the US, data collection company Rep Data has promoted Ryan Rothe to the role of Chief Revenue Officer, to lead revenue-generating activities including new business development, client relations, marketing, and RevOps. More

MWM2 Names New MD in Amsterdam

Feb 16 2023

Netherlands-based full-service agency MWM2 has appointed former GfK and Nielsen exec Andy Hut as Managing Director, replacing Govert van den Bos who will now focus on growing the MWM2 group. The Group also includes PR agency Hibou, Crowdtech and Innervoice. More

Kochava Buys Mobile Analytics Firm Machine Advertising

Feb 15 2023

Omni-channel measurement and attribution solutions provider Kochava has acquired London-based Machine Advertising, which uses analytics and machine learning techniques to help clients build products in the app marketing space. Terms of the deal have not been disclosed. More

Nielsen's Nada Bradbury Named CEO of Ad-ID

Feb 15 2023

In New York, long-time Nielsen exec Nada Bradbury has joined web-based industry ad standard Ad-ID as its first Chief Executive Officer. More

New Funds for Media Monitoring Firm NewsWhip

Feb 15 2023

Predictive media monitoring company NewsWhip has raised $13m in a funding round, which will be used to further develop its technology. More

Augeo Buys Social Media Agency Brand Networks

Feb 15 2023

In the US, enterprise engagement platform Augeo has acquired social media marketing agency Brand Networks, which develops AI-powered tools to help monetize first-party data and audiences across social media platforms. Terms of the deal were not disclosed. More

Wavemaker Gives Boyer and Osenda Joint CEO France Title

Feb 15 2023

WPP's consumer data specialist Wavemaker has announced that France CEO Jean Philippe Bertaux is leaving the agency after thirteen years, to be replaced by leadership duo Julien Boyer and Roch Osenda. Bertaux's next career move is not yet known. More

Hotwire Launches Marketing Journey Data Solutions

Feb 15 2023

Global technology comms consultancy Hotwire has launched a suite of data intelligence solutions, covering 'every aspect of the marketing journey'. More

GoCo Buys Employee Experience / Analytics Firm WFHomie

Feb 14 2023

HR software developer GoCo has acquired Canadian employee experience and people analytics platform WFHomie for an undisclosed sum. More

Entravision Adds Tool for Hispanic Consumer Connection

Feb 14 2023

In the US, global media group Entravision has launched a service called Entravision Plus, which uses performance-based data to help companies connect with individuals as they consume content from premium Spanish-language publishers. More

DoubleVerify Claims CTV Viewability First

Feb 14 2023

Digital media measurement, data and analytics platform DoubleVerify (DV) has launched what it claims is the 'first ever' scalable solution to verify viewability on Connected TV (CTV). More

EssenceMediacom Names Senior Hong Kong Leaders

Feb 14 2023

GroupM's new data / audience planning agency EssenceMediacom has appointed Silas Ho as MD in Hong Kong and Anthony Lau as Managing Partner there, with a focus on formulating the agency's business development strategy. More

AppNexus Founder Joins LiveRamp Board

Feb 14 2023

Brian O'Kelley, the co-founder of ad targeting tech specialist AppNexus, has been appointed to the Board of data collaboration platform LiveRamp. More

Ipsos Buys B2B 'Expert Network' Xperiti

Feb 13 2023

Ipsos has acquired business-to-business researcher Xperiti, which has operations across the US, Israel and the Philippines. Terms of the deal have not been disclosed. More

Seabrook Joins Borderless Access UK

Feb 13 2023

Former Lightspeed, Ipsos and Schlesinger exec Matthew Seabrook has joined agile research solutions and panels firm Borderless Access, as its sales representative in the UK. More

Discuss Hires Former Pollfish Exec as CFO

Feb 13 2023

In the US, experience platform Discuss has appointed former Pollfish CFO Jeff Tagliabue as Chief Financial Officer. More

Former NatCen CEO Among New Statistics Authority NEDs

Feb 13 2023

The UK Statistics Authority has appointed three new Non-Executive Director members (NEDs), including former NatCen CEO Penny Young. Each will serve a four-year term, ending on 12th February 2027. More

Uniphore Buys Behavioral Tech Firm Hexagone

Feb 10 2023

Conversation AI and automation specialist Uniphore has acquired Hexagone, which combines various voice, visual and text-based data to provide insights into human behavior. Terms were not disclosed. More

Fantix Launches First-Party Data Comparison Engine

Feb 10 2023

In New York, a new business called Fantix has opened, promising marketers and business analysts the ability to link and compare their first-party data sets, to help understand what else their customers are buying, what their interests are, and other insights. More

Funds for Fan Experience and Data Firm Fanbase

Feb 10 2023

In Edinburgh, Scotland, fan experience and data platform Fanbase has raised £1m in a new round of funding, which it will use to expand its operations and marketing in North America. More

Jibunu Adds Medical Transcription to Response Tool

Feb 10 2023

In the US, market research technology and survey programming company Jibunu has added medical transcription features to its video / audio response capturing tool. More

MR Platform Phonic Acquired by AdTech Firm Infillion

Feb 9 2023

AdTech company Infillion has acquired global MR company Phonic, which helps build voice and video surveys, and records and analyzes consumer interaction with technology and web sites. Terms of the deal have not been disclosed. More

Sun Polls Opened Up to Brands and Academics

Feb 9 2023

British tabloid newspaper The Sun has made its consumer insight tool 'Sun Polls' available as a commercial service for brands and educational institutions. More

Criteo Adds Leaders to EMEA Client Solutions Team

Feb 9 2023

Ad targeting and retargeting specialist Criteo has appointed former dunnhumby exec Marc Fischli as Executive Managing Director, EMEA, while HookLogic UK founder Nicole Kivel rejoins the company as Managing Director, Northern Europe. More

Funds for Immersive Shopping Platform Situ Live

Feb 9 2023

London-based immersive product shopping platform Situ Live has raised £1m in an investment round, which it will use to further develop its technology and increase sales and marketing activity. More

Croud Hires Former Google Analytics Exec Kaushik

Feb 9 2023

Digital marketing agency Croud has appointed former Google Analytics exec Avinash Kaushik as Chief Strategy Officer. More

GumGum Gets MRC CTV Contextual Targeting Accreditation

Feb 9 2023

In the US, contextual ad intelligence platform GumGum has been granted Media Rating Council (MRC) accreditation for brand safety and contextual targeting for Connected TV (CTV). More

Social Insights Agency BMG Acquired by RSK Group

Feb 8 2023

UK-based social research and insight agency BMG Research has been acquired by environmental, engineering and technical services group RSK for an undisclosed sum. RSK says the deal will support its 175 companies with research and data evaluation services. More

Emotion AI Tech Firm Entropik Raises $25m

Feb 8 2023

India-based emotion AI tech firm Entropik has raised $25m in a Series B round of funding, which it will use to expand its footprint across the US, Europe and Asian markets. More

McKinsey & Co Buys Data Science Firm Iguazio

Feb 8 2023

In New York, global management consultancy McKinsey & Company has acquired Tel Aviv-based data science business Iguazio for an undisclosed sum. This is McKinsey's first takeover in Israel. More

Behaviorally Launches Los Angeles Hub

Feb 8 2023

US-based shopper and digital marketing consultancy Behaviorally has opened its first West Coast office in Los Angeles, where it has appointed Simon Wyld as Senior Vice President and Daniel (Danny) Rodriguez as Director. More

Former MRS Chairman Danny Russell to Advise FlexMR

Feb 8 2023

British-based tech-led insight agency FlexMR has appointed former MRS and AURA Chairman Danny Russell as a Non-Executive Advisor, to support the firm's growth strategy and advise its senior leadership team. More

QuestionPro Acquires Survey Platform doopoll

Feb 7 2023

Online survey and research services provider QuestionPro has acquired the assets of Cardiff, Wales-based survey creation platform doopoll, for an undisclosed sum. More

Alida Adds Features to TXM Platform

Feb 7 2023

Experience management specialist Alida has added new personalization, reporting and privacy capabilities to its TXM platform (Total Experience Management), including a personalization solution based on survey participant profiles and behavior. More

MedTech Firm Buys MR Provider Harvey Medical

Feb 7 2023

MedTech services specialist ClariMed has acquired UK-based medical 'human factors' and market research provider Harvey Medical. Terms of the deal have not been disclosed. More

Uniphore Buys Voice Capture Platform Red Box

Feb 7 2023

US-based conversational artificial intelligence and automation specialist Uniphore has acquired UK firm Red Box, which offers a platform for capturing voice and screen metadata from conversations. Terms of the deal were not disclosed. More

$50m for Customer Experience Platform Ushur

Feb 7 2023

In the US, customer experience automation platform Ushur has raised $50m in a Series C round of funding, which it will use to expand its portfolio, develop new innovations in AI, and move into new regions and industry verticals. More

Birdeye Expands to ANZ and UK with Cube Online Buy

Feb 6 2023

Palo Alto, CA-based all-in-one digital customer experience platform Birdeye has announced the acquisition of Australian firm Cube Online, whose own CX platform 'mirrors' that of its new parent. Terms were not disclosed. More

Gartner Sells Labor Market Data Unit TalentNeuron

Feb 6 2023

New York-based investor Leeds Equity Partners has paid an undisclosed sum for Gartner's TalentNeuron, which provides human capital data and insights subscription solutions. More

MindProber Hires Oracle Exec as Product Head

Feb 6 2023

Portuguese consumer neuroscience-based media research platform MindProber has appointed former Oracle Moat Product Head Irina Dzyubinsky as Chief Product Officer. More

RealityMine Unveils Data Marketplace

Feb 6 2023

Manchester, UK-based mobile data specialist RealityMine has launched a 'Data Marketplace', allowing clients to access digital behaviour data from real people via global, privacy-compliant datasets - including consumers' mobile search behaviour, web page visits, app usage, and ad and media exposure. More

CrowdLab Founder Joins Firefish as Head of Innovation

Feb 6 2023

London-based strategic insight consultancy Firefish has appointed Richard Owen as Group Head of Innovation, with a seat on its Board. More

Data Integrator Sproutward Acquired

Feb 6 2023

US-based growth marketing firm Power Digital has acquired marketing agency Sproutward, which is headquartered in Boston and Columbus, OH and combines 'creativity with robust analytics' for clients going through digital transformation. More

Promotions and Hire for Research Defender

Feb 6 2023

In the US, data quality and anti-fraud software platform Research Defender has promoted Teal Canady to Vice President of Technology, and Dan Fletcher to Vice President of Operations. The company has also appointed Josh Roberts as an Operations Analyst. More

C Space Names DEI Officer, Hires Three Consultants

Feb 6 2023

Online community specialist C Space has promoted Kisha Payton to the newly created role of Chief Diversity, Equity and Inclusion (DEI) Officer, while Claire Kennard, Andy Fitzgibbons and Neha Mittal join the company's Senior Consultancy EMEA team. More

Nielsen to Market Edison Research Audio Measures

Feb 3 2023

In the US, Nielsen has announced it is to market Edison Research's 'Share of Ear' and 'Podcast Metrics' services to ad agencies. More

Bold BI Adds Dashboard Options for SurveyMonkey Data

Feb 3 2023

Enterprise tech company Syncfusion has added its business data analysis tool Bold BI to the SurveyMonkey App Directory, enabling users to import data from SurveyMonkey to create, customize and share business dashboards. More

Crisp Buys EDI Specialist Integral Group

Feb 3 2023

Retail industry open-data platform Crisp has acquired Canada-based Integral Group, which provides outsourced EDI (Electronic Data Interchange) services and helps clients integrate with APIs. Terms were not disclosed. More

eCommerce Data Platform Triple Whale Raises $25m

Feb 3 2023

Triple Whale, which provides a smart data platform for eCommerce brands, has raised $25m in a Series B round of funding. The money will support customer demand for its proprietary attribution solutions, and allow it to double-down on its investment into AI and automation. More

Redslim and Interrodata in CPG and Retail Data Deal

Feb 3 2023

Swiss data service provider Redslim and UK-based analytics company Interrodata have partnered, to help execs at CPG and retail industry organisations draw insights from multiple data sources, and receive a personalized view of business performance. More

Wazoku Launches 'Mindpool SME' Employee Insights Tool

Feb 3 2023

London-based crowdsourcing, idea management and 'open innovation' platform Wazoku has launched a dashboard called Mindpool SME, to help small and medium-sized businesses listen to, understand and act on employee feedback. More

Extra Funds for Customer Engagement Platform OneSignal

Feb 3 2023

In the US, customer engagement platform OneSignal has extended its September 2022 $50m Series C round of investment, with new funding which it will use to drive its go-to-market initiatives. More

Ipsos Names Franke NA President and Cluster Lead

Feb 2 2023

In the US, Ipsos has named long-time company exec Lindsay Franke as President and Service Line Cluster Lead for North America. More

Glow Opens in the US, Hires and Promotes in Australia

Feb 2 2023

Australian market research technology platform Glow has opened an office in the US, where Chrissy Brogan has been hired for the newly created role of Director of Market Development. The firm has also made appointments and promotions at its headquarters. More

Sample Answers Names Cawley MD, Moves to St Albans

Feb 2 2023

UK-based sampling agency Sample Answers has promoted Martin Cawley to the role of Managing Director, and relocated its offices to St Albans in Hertfordshire. More

Funding for Reputation Analyst Repsense

Feb 2 2023

In Lithuania, reputation analysis company Repsense has raised EUR 0.5m in a funding round, which it will use to further develop its automated measurement model and for international expansion. More

Kantar Buys Shopper Data Firm Kauza

Feb 1 2023

Kantar has acquired Copenhagen, Denmark-based shopper data specialist Kauza, for an undisclosed sum. More

Meltwater NV Board Recommends Company Sale

Feb 1 2023

In the Netherlands, the Board of Directors of social media intelligence and analytics specialist Meltwater has voted unanimously to accept an acquisition offer from private equity vehicle MW Investment BV. More

Amplified Intelligence Opens Office in Sydney

Feb 1 2023

In Australia, omnichannel attention measurement company Amplified Intelligence has opened an office in Sydney, where it has named Daniel Lyas Vice President, Customer Success. More

Kantar Opens Global Marketing Effectiveness Practice

Feb 1 2023

In the UK, Kantar has launched a Marketing Effectiveness practice, promising to help brands refine their marketing strategy and measure return on investment. More

Klue Buys Win-Loss Analyst DoubleCheck Research

Feb 1 2023

Canadian competitive intelligence specialist Klue has acquired DoubleCheck Research, which focuses on understanding why companies are winning and losing business. Terms of the deal have not been disclosed. More

Long-time GfK Exec Named Daughters of Sailors Partner

Feb 1 2023

In the UK, MR sector recruitment consultancy Daughters of Sailors has named former GfK / Kantar exec Pam Armstrong a Partner in the business. More

Media Intelligence Firm Truescope Buys Competitor UIS

Jan 31 2023

Australian media intelligence company Truescope has acquired US-based competitor Universal Information Services (UIS), for an undisclosed sum. More

GroupM Announces Long-Awaited EssenceMediacom Launch

Jan 31 2023

WPP's media investment wing GroupM has announced the long-awaited launch of its new agency EssenceMediacom, comprised of 10,000 people across 120 offices globally. More

Sprout Social Buys Sentiment Analyst Repustate

Jan 31 2023

In the US, social media management software provider Sprout Social has acquired sentiment analysis and natural language processing business Repustate. Terms were not disclosed. More

Kantar Concept eValuate Adds Price Sensitivity Module

Jan 31 2023

Kantar has added a price sensitivity module to its Concept eValuate suite, to help brands identify the ideal price range for new products. More

PRS IN VIVO Opens Office in Australia

Jan 31 2023

Behavioural science research and consulting agency PRS IN VIVO, in collaboration with sister agency BVA BDRC, is expanding its services in the APAC region, through the opening of a new office in Australia. More

BARB Launches Viewing Data API Beta

Jan 31 2023

UK television audience measurement body BARB has launched the beta of an API which it says will give clients more flexibility into how they access its viewing data. More

Momentive Adds Three Tools to SurveyMonkey Enterprise

Jan 31 2023

Momentive has launched three survey creation features for its SurveyMonkey Enterprise solution and paid customers in the US. These include language personalization features, additional best/worst question types, and a multilingual e-mail collector. More

SAP Cuts Jobs and Mulls Qualtrics Sale

Jan 30 2023

German-based software giant SAP has announced plans to cut up to 3,000 jobs, and says it will explore the possible sale of its 71% stake in experience management firm Qualtrics. More

Pureprofile Continues Growth

Jan 30 2023

Australia-based consumer data firm Pureprofile has announced revenue up 21% to $AUD 12.8m for the quarter ended 31st December, the second of its fiscal year 2023. More

Partnership for RealityMine and Amplify MR

Jan 30 2023

Manchester, UK-based mobile device data firm RealityMine has announced a formal partnership with a long-time collaborator, panel recruitment and data sourcing specialist Amplify MR, offering clients global private community and panel access. More

PureSpectrum Hires Leader for ANZ Client Relations

Jan 30 2023

In Sydney, online sample marketplace PureSpectrum has appointed online research veteran Chris Mawn as ANZ Director of Clients. More

NY Agency BEESY Adds Three

Jan 30 2023

In New York, behavioral science insights agency BEESY has announced three appointments including Marie Hollowell as Chief Operating Officer. Luke Wiggins joins as a Senior Research Manager and Paige Shomsky-Barker as Research Operations Manager. More

OpenWeb Buys Audience Platform Jeeng

Jan 27 2023

Community engagement platform OpenWeb has acquired proprietary audience management platform Jeeng, for around $100m, strengthening its offer helping brands to connect with online audience across channels and devices. More

Behaviorally Launches Pack Design Predictor

Jan 27 2023

In New York, shopper and digital marketing consultancy Behaviorally has launched PackPath, a qualitative suite which taps 'the world's largest behavioral pack design database' to predict the potential of pack designs to grow clients' in-market sales. More

Borderless Access Hires Americas Sales Leader

Jan 27 2023

Agile research solutions and panels firm Borderless Access has appointed Matthew Worden, formerly of firms including Dynata, Vision Critical and Fuel Cycle, as Vice President - Sales (Americas). More

Auto Data Firm Digital Air Strike Buys and Rebrands

Jan 27 2023

In the US, automotive customer data and experience platform (CDXP) Digital Air Strike has acquired automotive sector tech trends, conferences and insights firm AUTOVATE, and has rebranded as DAS Technology, reflecting its acquisition-fuelled spread into new activities. More

Big Village Hires VP Client Development

Jan 27 2023

Big Village, the ad tech and data company formerly known as ENGINE, has appointed Jeron Hernandez as VP Client Development, based in Chicago. More

New CEO for Media and Analytics Consultancy Adswerve

Jan 26 2023

Digital media and analytics consultancy Adswerve has appointed Roger Berdusco as Chief Executive Officer, replacing founder Clint Tasset, who will remain on the company's Board of Directors. More

Senior Promotions at Ipsos India

Jan 26 2023

Ipsos India has promoted six members of its team, including Pallavi Mathur Lal to the role of Senior Director, Content and Communications; and Madhurima Bhatia to Media Engagement and Partnerships Lead for India and the Asia Pacific region (excluding Greater China). More

Kantar Insights Promotes in Singapore and Malaysia

Jan 26 2023

Kantar has promoted Jane Ng and Paromeeta (Paro) Mathur Banerjee to General Managers of its Insights division in Singapore and Malaysia, respectively. More

DoubleVerify Adds Twitter In-feed Ad Brand Safety

Jan 26 2023

Digital media measurement, data and analytics platform DoubleVerify (DV) has expanded its partnership with Twitter, to enable advertisers to verify and analyse the quality of their US-based advertising campaigns on Twitter's home timeline. More

TDCX Opens Digital Centre of Excellence in Singapore

Jan 26 2023

Singapore-based digital customer experience solutions provider TDCX has launched its first Digital CX Center of Excellence, which will pilot and validate new CX models. To support the center, TDCX has also set up a Corporate Venture Capital (CVC) arm to invest in CX technologies. More

Savanta Buys Full-service MR Agency Infosurv

Jan 25 2023

Next15's data and insights group Savanta has acquired US-based full-service MR agency Infosurv, for an undisclosed sum. More

Broadcaster ITV Increases Investment in InfoSum

Jan 25 2023

UK-based ITV has increased its investment in data tech company InfoSum by 50% of its original amount, following the launch of the TV broadcaster's updated Planet V premium ad platform, and the recent launch of the Matchmaker VOD targeting product. Terms have not been disclosed. More

Finland to Launch New Total TV Advertising Measure

Jan 25 2023

Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with data integration and research consultancy services provider dataBreeders to develop Total TV advertising measurement and currency, which will launch in 2023. More

OOH Measurement Body Route Launches Three New Data Sets

Jan 25 2023

UK out-of-home (OOH) measurement body Route has been working with Ipsos and industry partners IPA (Institute of Practitioners), ISBA (Incorporated Society of British Advertisers) and out-of-home trade association Outsmart, to apply three new methodology developments for its data releases. More

Quotient President Steps Down as Firm Names CRO

Jan 25 2023

In the US, digital promotions and media tech firm Quotient has announced that Scott Raskin is stepping down as President, and will leave at the end of March after ensuring a 'smooth transition'. The firm has also appointed former LiveRamp exec Allison Metcalfe as Chief Revenue Officer. More

Emplifi Adds Snapchat to its Social Marketing Cloud

Jan 25 2023

Customer experience (CX) platform Emplifi has announced an integration with visual messaging app Snapchat, to enable clients using Emplifi's Social Marketing Cloud to measure and manage their organic Snapchat content from within this cloud. More

InnovateMR Buys Qualitative B2B Network Ivy Exec

Jan 24 2023

Global sampling and research tech firm InnovateMR has acquired Ivy Exec, which offers access to a network of more than 2.5 million B2B professionals for qualitative research. Terms of the deal were not disclosed. More

ReSight Buys Control of UX Researcher PeepalDesign

Jan 24 2023

Employee-owned user experience (UX) research and design company ReSight Global has acquired a controlling interest in India-based competitor PeepalDesign, for an undisclosed sum. More

Allant Group Appoints Fisher as President and CEO

Jan 24 2023

In the US, customer journey development and management specialist The Allant Group has appointed Michael Fisher as President and Chief Executive Officer. More

ASC Gains Community Interest Company Status

Jan 24 2023

In London, the Association for Survey Computing (ASC) has secured the status of a not-for-profit Community Interest Company (CIC), a special type of limited company which exists to benefit its community rather than private shareholders. More

Verve Launches 'Ignite AI'

Jan 24 2023

London-based Verve has launched a consultancy offer called Ignite AI, using artificial intelligence to uncover implicit emotions, patterns and 'cultural codes' at scale. More

Alligator Hires for Client Partnerships Role

Jan 24 2023

BVA BDRC subsidiary Alligator Digital has appointed former respondi / HPI Research exec Faraz Zamyadi as Client Partnerships Director. More

Fresh Relevance Launches B2B Module

Jan 24 2023

In the UK, personalization platform Fresh Relevance has launched a module helping B2B eCommerce companies engage with prospects and convert them to repeat customers. More

Ipsos Gets Contract to Expand BARB Panel

Jan 23 2023

BARB, the UK's television audience measurement body, has awarded its panel expansion recruitment contract to Ipsos, which will grow the nationally representative panel of households from 5,150 to 7,000 homes. More

Walr Hires Former Forsta Exec for Sales Head Role

Jan 23 2023

UK-based research technology platform Walr has appointed former Forsta exec Penelope Bloom as Head of Enterprise Sales. More

Funds for Innovation Marketing Intell Platform Cypris

Jan 23 2023

New York-based Cypris, a market intelligence platform built for R&D and innovation teams, has raised $4m in a Series A round of funding, which it will invest in AI applications designed to help decrease 'time to insights' for users, and to create new opportunities for innovation discovery. More

Anzu Gets Patent for In-Game Ad Tracking Tech

Jan 23 2023

Israel-based in-game ad platform Anzu.io has been granted a patent for its ad tracking technology, which measures viewing in 3D environments. More

MiQ Adds Two Commercial Execs

Jan 23 2023

In the UK, marketing intelligence and programmatic media specialist MiQ has appointed former Quantcast exec John Thomson as Chief Revenue Officer, while Clare Beddow joins as Head of Commercial Strategy. More

GroupM Hires Braybrook for Acceleration ANZ Launch

Jan 23 2023

WPP's investment arm GroupM has appointed former MediaMonks exec Tom Braybrook as Managing Director, Australia & New Zealand, leading the local launch of its data and tech consulting business 'Acceleration'. More

Blattner Tech Buys 'MLOps' Specialist Superwise

Jan 23 2023

Predictive transformation services company Blattner Technologies has acquired machine learning operations ('MLOps') specialist Superwise for an undisclosed sum. More

eCommerce Data Extraction Firm Import.io Acquired

Jan 20 2023

In the US, web data extraction and integration provider Import.io has been acquired by venture equity firm Scaleworks, for an undisclosed sum. More

MindProber Hires Sports Media Exec for European Push

Jan 20 2023

Portugal-based media research platform MindProber has appointed former Formula E media exec Sebastian Tiffert as Vice President of Client Development, charged with driving its expansion in the UK and elsewhere in Europe. He is based in London. More

YFM Sells Part of Forecasting Firm Vuealta to Anaplan

Jan 20 2023

YFM Equity Partners has sold part of its London-based forecasting software and services business Vuealta to business planning software company Anaplan. More

Audience Precision Names Head of Research and Insights

Jan 20 2023

Sydney-based media consultancy and tech business Audience Precision has promoted James Allerton to the role of Head of Research and Insights. More

Funds for Healthcare Feedback Firm Authenticx

Jan 20 2023

In the US, healthcare customer feedback specialist Authenticx has raised $20m in a Series B round of funding, which it will use to further develop its machine learning and product engineering, drive its sales and marketing efforts, and further expand the business. More

Tarrant Moves to Chairman at BVA BDRC, Costin to CEO

Jan 19 2023

In the UK, consumer insight consultancy BVA BDRC has appointed Matt Costin as Chief Executive Officer, replacing co-founder Cris Tarrant who takes the position of Chairman. Meanwhile Caroline Ahmed has been named Chief Commercial Officer. More

Protobrand Names New CEO

Jan 19 2023

In the US, behavioral science and MR consultancy Protobrand has appointed former employee Pal Marton Afzelius to Chief Executive Officer, taking over from founder and Chairman Anders Bengtsson. More

Cambiar Hires Kahren Kersten as Equity Partner

Jan 19 2023

US-based MR industry change management consultancy Cambiar has appointed Kahren Kersten as an Equity Partner, thereby expanding its offer to include UX, design and innovation agencies and functions. More

UK MR Budgets Shrink Again, Says Bellwether

Jan 19 2023

UK market research budgets continued to contract during the final three months of last year, according to the latest IPA Bellwether Report. Total marketing budgets grew during the period however, despite expectations that the economy had entered a recession. More

Seed Funding for Price Action Analyst MarketReader

Jan 19 2023

In New York, market analytics company MarketReader, which specialises in analysing price action in real time, has closed an oversubscribed $3.1m seed round of funding, which it will use to develop its user platform. More

Funds for QR Code Data Platform Beaconstac

Jan 19 2023

In New York, QR code customer engagement platform Beaconstac, which businesses use to acquire first-party data, has raised $25m in a Series A round of funding, which will help to further develop its technology and expand its team. More

Kantar Launches New Ad Intelligence Brand Vivvix

Jan 18 2023

Kantar has brought together syndicated media coverage from Kantar Media with the ad creative intelligence platform from its Numerator division to form an independent brand called Vivvix, led by former Nielsen CRO Andrew Feigenson as CEO. More

Behavioural Science Consultancy Cowry Acquired by VCCP

Jan 18 2023

In the UK, behavioural science specialist Cowry Consulting has been acquired by comms agency VCCP Group for an undisclosed sum. More

Netflix / Nielsen Deal Expands to US, Mexico and Poland

Jan 18 2023

Streaming service Netflix has expanded its measurement deal with Nielsen, with a multi-year agreement to provide linear and streaming audience data across the US, Mexico and Poland. More

Pollfish Launches '30 Second Survey' Solution

Jan 18 2023

In the US, Prodege-owned survey platform Pollfish has launched an AI-enabled survey creation tool, which it claims can generate a 'professional-grade' survey questionnaire in 30 seconds or less, all based on a single sentence a user enters on their topic of interest. More

Attention Metrics Specialist Adelaide Opens in London

Jan 18 2023

New York-based real-time media attention measurement specialist Adelaide has opened an office in London, to support brands and agencies across the UK and EMEA regions. The office will be led by former Oracle Advertising exec, Ed Bristow. More

Divergent Insights Expands to Vietnam

Jan 18 2023

Southeast Asia-based qual and quant marketing intelligence and online panel service provider Divergent Insights has opened an office in Vietnam, where it has appointed Nguyen Cong Nhu Thuong as Head of Business Development and Operations. More

Collage Group Names Chief Revenue Officer

Jan 18 2023

In the US, cultural intelligence company Collage Group has hired Pat McGlynn for the role of Chief Revenue Officer (CRO), tasked with overseeing company-wide commercial functions and accelerating growth. More

InSites Buys Happy Thinking People

Jan 17 2023

Global online communities specialist InSites Consulting has acquired Munich-based MR and innovation consultancy Happy Thinking People, for an undisclosed sum. More

Snowplow Buys Poplin Data and Launches APAC Hub

Jan 17 2023

London firm Snowplow Analytics, which helps businesses collect and manage their customer behaviour data, has acquired Sydney, Australia-based consulting firm Poplin Data for an undisclosed sum. The buy provides Snowplow with an APAC Hub in Sydney. More

GeoPoll Names First Chief Research Officer in US

Jan 17 2023

In the US, mobile survey platform GeoPoll has hired long-time RTI International exec Charles Lau as its first Chief Research Officer. More

Funds for Seek AI's Natural Language Platform

Jan 17 2023

In New York, AI-powered data solutions provider Seek AI has raised $7.5m in a combination of pre-seed and seed funding. The money will be used to accelerate product development, and to support its mission to make data accessible to anyone in an organization through a natural language interface. More

Veridata Insights Promotes Four in US

Jan 17 2023

Texas-based data collection firm Veridata Insights has promoted Katie Ozdemir to the role of President of Global Qualitative Solutions, Natalie Clancy to VP of Operations, Nathaniel Cuellar to Project Manager, and Michael Nichols to Operations Team Lead. More

Walr Hires Lamia Lee for AsiaPac Expansion

Jan 17 2023

UK-based 'data creation' platform Walr has expanded in the Asia Pacific region with the appointment of Lamia Lee as General Manager, tasked with heading up its operations in the region. She is based in Sydney, Australia. More

Firms and Filters Added to RAIDAR Real-Time Rankings

Jan 16 2023

As of today, you can filter MrWeb's recently-launched real-time ranking of top companies providing MR, insights, data and analytics activities, to include just one type (eg Full Service) or one headquarters country. Another ten firms have been assessed and added, making it a top 40. More

Delineate Boosts Senior Team

Jan 16 2023

UK-based insights and data firm Delineate has announced two senior hires, Arun Mylavarapu as VP of Client Success and Simon Sketchley as Head of Data Services. More

New Blackbird Offering Doubles Down on Online Threats

Jan 16 2023

New York-based firm Blackbird.AI has released a major upgrade of its Constellation risk analytics platform for conversational and social data. More

Lexalytics Expands Offer for Eleven Languages

Jan 16 2023

Structured and unstructured data and text analytics firm Lexalytics has expanded its capabilities for eleven of the languages it supports, to help global organizations better understand their customers. More

Nielsen to Reduce Headcount to Early 2022 Levels

Jan 13 2023

Following last month's news that Nielsen is restructuring its business into three global units, and the departure of five of the firm's senior managers, the company has confirmed it is reducing total headcount to 'roughly in line with where it was a year ago'. More

Biden Calls for Ad Targeting Curbs

Jan 13 2023

In the US, President Joe Biden has called for legislation to protect users' privacy by limiting targeted advertising, and banning it completely for children. More

Samba TV to Sell Ad Sales Division to MiQ

Jan 13 2023

US-based cross-screen television insights and analytics provider Samba TV is to sell its US managed media services division to UK-based marketing intelligence and programmatic media specialist MiQ, allowing Samba to focus on its data and measurement services. Terms have not been disclosed. More

Former Momentive EVP Named Poppulo President and COO

Jan 13 2023

In the US, former Momentive / SurveyMonkey exec Samantha Bufton has joined workplace experience and employee comms software company Poppulo as President and Chief Operating Officer, while Eoin Byrne joins as Chief People Officer. More

Insights Firm Consumer Edge Raises M&A Funds

Jan 13 2023

In New York, insights and analytics company Consumer Edge has raised $60m in equity financing, which it will use to accelerate product expansion and drive its mergers and acquisitions strategy. More

DataStax Acquires Machine Learning Firm Kaskada

Jan 13 2023

In the US, real-time AI company DataStax has acquired machine learning company Kaskada, which enables practitioners to train behavioral models directly from event-based data. Terms of the deal have not been disclosed. More

Unilever's BV Pradeep to Advise Borderless Access

Jan 13 2023

Long-time Unilever insights leader BV Pradeep has joined the global advisory team of digital MR products and solutions company Borderless Access, with a remit to help the company design strategies for acquiring and expanding its client base. More

Due Diligence Data Provider Kyckr Acquired

Jan 12 2023

Kyckr, a London-based supplier of legally-authoritative B2B customer and supplier data, has been acquired by Australian billionaire tech-entrepreneur Richard White, through his personal investment vehicle RealWise. Terms were not disclosed. More

Former Nielsen Exec Takes Kantar Innovation Role

Jan 12 2023

In Belgium, Kantar has appointed long-time Nielsen exec Sabine Vermeulen as Innovation Director. More

Real-Time MR Firm Glimpse Adds Lucid's Popovich as CRO

Jan 12 2023

In New York, self-service, real-time insights platform Glimpse has appointed long-time Lucid exec Jay Popovich as Chief Revenue Officer; Adam Bai as Chief Strategy and Client Service Officer and Karen Strauss as a part-time Strategic Consultant. More

IRI Hires to Grow European Media Business

Jan 12 2023

Consumer data giant IRI has appointed former Amazon exec Florian Clemens as Vice President of Advertisers & Agencies EMEA, tasked with growing the company's media business across Europe. He is based in London. More

Funds for Wearable Tech Data Firm DashLX

Jan 12 2023

In the US, wearable tech data provider DashLX has raised $2.5m in a seed round of investment. More

Screen Engine/ASI Buys Brand Insights Firm Coherency

Jan 11 2023

In Los Angeles, entertainment and media market research firm Screen Engine/ASI has acquired brand insights and strategy firm Coherency for an undisclosed sum. More

Funds for Southeast Asia Parent Survey Platform Supermom

Jan 11 2023

Parenting platform Supermom, which offers its twenty million members price comparisons, networking communities, and the opportunity to earn money by completing surveys, has raised SG$ 8m ($6.01m) in a Series A round of funding, which it will use to expand its presence in Southeast Asia. More

Futurum Buys CX Sector Researcher Dash Network

Jan 11 2023

In the US, industry research firm The Futurum Group has acquired B2B research, media, and advisory business Dash Network, which offers market analysis and insights for the customer experience (CX) sector. Terms of the deal were not disclosed. More

Savanta Launches Qual and UX Practice in US and Canada

Jan 11 2023

Next15's data and insights group Savanta has launched a Qualitative and UX (user experience) Research division in the US and Canada. More

New JIC Formed to Certify Cross-Platform Measures

Jan 10 2023

US media ratings consortium OpenAP and TV ad trade group the Video Advertising Bureau (VAB) have teamed up with a group of TV broadcasters to form a joint industry committee (JIC) and create a certification process for emerging cross-platform measurement solutions. More

Relative Insight Launches Health Sector Text Tool

Jan 10 2023

Text analytics software firm Relative Insight has launched Relative Health - a solution to help pharmaceutical, healthcare, biotech and medical device companies and their agencies analyse and visualise industry-specific text data. More

QuMind Adds MaxDiff Analysis Feature

Jan 10 2023

UK-based consumer intelligence platform QuMind has launched a feature which applies MaxDiff analysis to help companies align their products and services with what matters most to their customers. More

Kantar Names Insights APAC CEO

Jan 10 2023

Kantar has appointed Cheong Tai Leung as Chief Executive Officer of its Insights Asia Pacific business. She is based in Singapore and takes over from Wayne Levings, who will now focus exclusively on his role as Kantar's Chief Client Officer. More

Trade Desk Launches Ad Data Activation Tool Galileo

Jan 10 2023

AdTech company The Trade Desk has launched Galileo, which will help advertisers activate their first-party customer data, to optimize digital media buys and measure business outcomes. More

Former Nielsen Exec van der Meer Joins Redslim

Jan 10 2023

Long-time Nielsen exec Dave van der Meer has joined data service provider Redslim as Global Commercial Director, to help expand the firm's client base and commercial team. He is based in the Netherlands. More

Global Auto Group Stellantis Launches Data Business

Jan 9 2023

Car manufacturing conglomerate and mobility provider Stellantis, whose brands include Citroën, Fiat, Chrysler and Maserati, has announced the launch of a unit dedicated to B2B products, applications and services based on its massive data sets. More

Jeremy Bullmore Dies

Jan 9 2023

Former MRS President and ad industry leading light Jeremy Bullmore has died aged 93, shortly after retiring from WPP after 67 years at the group and its predecessor companies. More

NielsenIQ Owner Invests $175m in Data Firm Tredence

Jan 9 2023

Data science and AI solutions company Tredence has raised $175m in Series B funding from Advent International, to fuel its growth. Full financial terms of the agreement were not disclosed. More

LiveRamp Partners with Pinterest for Clean Room Pilot

Jan 6 2023

LiveRamp has announced a partnership with 'visual discovery engine' Pinterest, for whom it will pilot data clean rooms, allowing Pinterest advertising partners to view aggregated insights into the performance of their campaigns. More

CRG Buys Predictive Intelligence Unit HUUNU

Jan 6 2023

In the US, data collection and consumer insights firm CRG Global Inc. has purchased the HUUNU predictive intelligence asset from prediction market research company Cipher. More

CIMM Appoints Deputy MD

Jan 6 2023

The ARF's Coalition for Innovative Media Measurement has appointed former GroupM and MediaPost journalist and marketer Tameka Kee as Deputy Managing Director. More

Publicis Buys British Martech Firm Yieldify

Jan 6 2023

Groupe Publicis has announced the acquisition of London-based Yieldify, which will form part of the global marcoms giant's advertising and marketing technology division Epsilon. More

Senior Hires for InMobi

Jan 6 2023

Mobile marketing and ad tech platform InMobi has appointed three advertising industry veterans to its Global Ad Monetization team: Brian Slitt and Pamela Ibarra in VP roles and Christopher Damski as Director of Product Development for its Meson brand. More

Alchemer Buys Mobile Feedback Specialist Apptentive

Jan 5 2023

Alchemer, the experience management and enterprise feedback tech company once known as SurveyGizmo, has announced the acquisition of mobile CX specialist Apptentive. More

Salesforce Cuts around 7,000 after Hiring 'Too Many'

Jan 5 2023

CRM software giant Salesforce is to cut around 10% of its workforce. The firm says increasing its headcount by some 30% in 2021 (to around 73,500) was a mistake - 'too many... leading into this economic downturn'. More

IRI to Link Meta Campaigns to US Sales

Jan 5 2023

In between paying nine-figure fines and settlements, Meta has found time to strike a deal with IRI which will allow the consumer data giant to link ad campaigns on Instagram and Facebook to US retail sales at the brand and product level. 'Ansa' also allows for campaign targeting and optimization. More

Poynter and Son Launch Word Cloud Plus

Jan 5 2023

Ubiquitous MR industry figure Ray Poynter has teamed up with his son, engineer Will Poynter, to offer a new, free tool for creating word clouds. Users get a draft cloud which they can then refine to change layout, exclude or accentuate particular words or phrases, and other options. More

Another Day, Another 390m Euros for Meta

Jan 5 2023

The Irish Data Protection Commission (DPC) has fined Facebook parent Meta EUR 390m for breaking EU privacy rules, following the $725m settlement revealed in a US lawsuit this week and with a UK case looming at the end of the month. More

Ipsos Appoints COO and Chief People Officer

Jan 5 2023

Ipsos has announced two appointments to its global Executive Committee: Valerie Vezinhet as Chief People Officer and Michel Guidi as Chief Operating Officer. More

Funds and Launch for Personal Data Firm Caden

Jan 5 2023

Year-old New York-based personal data exchange Caden has raised a further $6m in seed funding, which it will use to formally launch its platform and grow its team. More

Funds for Ambitious Cleartelligence

Jan 5 2023

US firm Cleartelligence, which helps clients to solve complex business problems using data, has received an unspecified amount of growth capital from private equity firm Align Capital Partners (ACP), and says it will scale operations in the Americas, invest in strategic partnerships, and broaden its expertise. More

First Nielsen One Launch Next Week

Jan 4 2023

More than two years after first announcing its Nielsen One cross-platform measurement solution, and a year after the start of 'Alpha' testing, Nielsen says it is ready for a full launch of the first elements next week. More

New Investor Buys Majority of Madison Logic

Jan 4 2023

Investment firm BC Partners is to acquire a majority stake in New York and London-based Account Based Marketing (ABM) specialist Madison Logic, from private equity firm Clarion Capital Partners. Others including the firm's CEO and co-founders will retain their minority shareholdings. More

Meta Pays $725m to Settle Privacy Case

Jan 4 2023

In the US, Meta, the parent of Facebook, has agreed to settle a lawsuit relating to the Cambridge Analytica data breach, and will pay $725m, reportedly the largest sum in a privacy-based class action. More

DV Wins MRC Seal for Attention Measure

Jan 4 2023

In the US, digital media measurement firm DoubleVerify has received Media Rating Council (MRC) accreditation for its DV Authentic Attention analytics and performance solution. More

Court Finds ESOMAR Allegations against CEO Unfounded

Jan 3 2023

A judge in Amsterdam has ruled that ESOMAR's election misconduct allegations against its former CEO found 'no support in the facts whatsoever', and the organisation has written to members to say as much. More

Warner Bros. Chooses VideoAmp for Ad Transactions

Jan 3 2023

Ad measurement, planning and optimization platform VideoAmp has announced a deal with Warner Bros. Discovery to measure cross-screen campaigns across the latter's portfolio of news and entertainment brands. Following a test with Omnicom, the service will offer a transaction currency for ads. More

Behaviorally Hires for LatAm Launch

Jan 3 2023

Purchasing behavior specialist Behaviorally has hired Gustavo Alvarez to launch a Latin American hub in Mexico City. More

Funds for Data Quality Firm Qualytics

Jan 3 2023

Enterprise data quality platform Qualytics has raised $2.5 million led by venture capital firm Tech Square Ventures, roughly doubling its funding to date. The money will be used 'to scale the company to meet growing demand from Fortune 500 enterprises'. More

TechTarget Promotes for President and COO Roles

Jan 3 2023

In the US, B2B technology purchasing intent data provider TechTarget has promoted EVP Rebecca Kitchens to the role of President, while Steve Niemiec has added the title of COO to his existing role as Chief Revenue Officer. More

IBM Launches BI Analytics Suite

Jan 3 2023

IBM has launched Business Analytics Enterprise, a suite of business intelligence (BI), planning, budgeting, reporting, forecasting and dashboard capabilities aiming to help the 'right teams get the right data at the right time'. More

Senior Changes for Decision Intelligence Firm Gurobi

Jan 3 2023

Decision intelligence tech firm Gurobi Optimization has announced that its co-founder and CEO Dr. Edward Rothberg will move to the role of Chairman, alongside that of Chief Scientist; while current COO Duke Perrucci takes over as CEO. More

No DRNO for 11 Days? It Must be Christmas!

Jan 2 2023

That's it for another year from DRNO - our next issue will be for January 3rd 2023. Our very best wishes for a Merry Christmas to all those of you celebrating it, a Happy New Year to all readers, and a big Thank You as ever for your support and feedback in 2022. More

ANZ Group to Acquire DOT Loves Data

Jan 2 2023

Australia and New Zealand Banking Group (ANZ Group) has agreed to acquire analytics and data viz specialist DOT Loves Data, for an undisclosed sum. More

Airtel Buys Stake in Customer Data Platform Lemnisk

Jan 2 2023

In India, telecoms services company Bharti Airtel has acquired an 8% stake in Lemnisk, which offers a real-time marketing automation and customer data platform (CDP) for one-to-one personalization and cross-channel customer journey management at scale. Terms of the deal were not disclosed. More

Innovid Names Global Chief Commercial Officer

Jan 2 2023

In the US, online video ad and analytics tech firm Innovid has appointed David Helmreich as Chief Commercial Officer. More

Allison+Partners Adds Performance+Intelligence Group

Jan 2 2023

In the US, marcoms agency Allison+Partners has combined existing and new capabilities into one centralized unit called the Performance+Intelligence Group, offering cross-channel analytics and insights, data science, measurement and research. More

MrWeb Launches RAIDAR Real-Time Industry Ranking

Jan 1 2023

Today we're launching RAIDAR. Like an industry top 30 companies list, but instead of publishing it once a year, we'll update it every day based on yesterday's DRNO stories and other company data; show our workings; include companies never before considered; and allow sorting by a long list of criteria. More

Funds for Survey Participant Recruiter User Interviews

Jan 1 2023

In the US, survey participant recruitment firm User Interviews has raised $27.5m in a Series B round of funding, which it will use to continue building targeted solutions. More

Nielsen Audio MD Brad Kelly to Leave the Company

Jan 1 2023

Nielsen Audio Managing Director Brad Kelly is leaving the firm as part of the company's 'executive shake-up', according to radio industry trade publication Radio Ink. More

New Managing Director for Norstat Latvia

Jan 1 2023

European data collection company Norstat has appointed Linda Ezera as Managing Director for its Latvia operations, replacing Janis Romanovs, who has moved into the role of Sales Director of Norstat International. More

B2B Data Platform Leadspace Hires CFO and Experience Lead

Jan 1 2023

US and Israel-based B2B customer data platform Leadspace has appointed Hadas Finkelman as Chief Financial Officer, while David Gai joins as Chief Experience Officer. More

Video Tech / Measurement Specialist Qumu to be Acquired

Jan 1 2023

In the US, video technology provider and measurement specialist Qumu is to be acquired by enterprise software firm Enghouse Systems, for approximately $18m. More

Investment for Outsourcing Management Platform ArenaCX

Jan 1 2023

In the US, customer services outsourcing management platform ArenaCX has raised $4.2m in a funding round, which it will use to fuel further company growth. More

Three New Divisions, Multiple Departures for Nielsen

Dec 20 2022

Nielsen is restructuring its business into three global business units, according to online publication AdAge: Nielsen Audience Measurement, Nielsen Analytics and Gracenote. Current COO Karthik Rao will become CEO of the first of these. More

Feature: Report Automation is Not Just for Trackers

Dec 20 2022

Continuing our focus on Data Visualization, E-Tabs CEO Benjamin Rietti dispels the myth and discusses how automation can be a winning option for syndicated projects, omnibus reporting, copy and concept testing, multi-segment, and even customised and ad hoc work. More

Congress Seeks Clarity on Ask US Panel Project

Dec 20 2022

Following a request from professional body the Insights Association, a Bill introduced in the US Congress would require the Census Bureau to provide much greater detail on its controversial Ask US Panel project. More

New Funds for Macroeconomic Intel Provider QuantCube

Dec 20 2022

Paris-based macroeconomic, corporate and environmental intelligence provider QuantCube Technology has raised an undisclosed amount of funding in a Series B round, for use in continued global expansion. More

WNS Buys Research and Analytics Firm The Smart Cube

Dec 20 2022

Business Process Management (BPM) solutions provider WNS has acquired platform-based research and analytics firm The Smart Cube for $125m. WNS has also bought procurement platform consultancy OptiBuy for EUR 30m. More

NowVertical to Buy Smartlytics and Acrotrend

Dec 20 2022

NowVertical Group (NOW), which combines human expertise and big data analytics, is to acquire two UK-based data analytics specialists - Smartlytics Consultancy and Acrotrend Solutions - for a total of $6.45m. More

Reset Digital Names First Chief Data Officer

Dec 20 2022

In New York, programmatic targeting specialist Reset Digital has hired Nate Rackiewicz for the newly created role of Chief Data Officer. More

Protiviti Buys Digital Experience Agency R2i

Dec 19 2022

In the US, consulting firm Protiviti has acquired digital experience agency R2integrated (R2i), for an undisclosed sum. More

Data Viz Feature: Love The One You're With

Dec 19 2022

Rumours of the demise of PowerPoint have been circulating for decades, but in numbers terms it's still king of the MR presentation, and you might be surprised what you can do with it. In another item from our special issue, OfficeReports' Torben Laustsen provides hints and tips for perfect.ppt. More

InnovidXP President Departs

Dec 19 2022

InnovidXP President Jo Kinsella has announced she is leaving the company 'to explore new adventures'. She joined in March when ad tech firm Innovid paid $160m to acquire measurement and optimization firm TVSquared. More

Canvs AI Adds Translation for MRX Platform

Dec 19 2022

Text analytics specialist Canvs AI has added translation capabilities to Canvs MRX, allowing users to analyze open-ended text from multiple languages, directly on the platform. More

New HR Leader for CleverTap

Dec 19 2022

Mountain View, CA-based customer lifecycle and user retention platform CleverTap has appointed Satyadeep Mishra as its new Chief Human Resources Officer. More

Funds for Promotion and Pricing Optimizer Kuona

Dec 19 2022

Monterrey, Mexico-based promotion and pricing optimization specialist Kuona has raised $6m in seed funding, which it will use to expand its presence in key locations including Latin America, Europe and the US. More

Funds for Marketing Data Science Platform Recast

Dec 19 2022

In New York, automated marketing data science platform Recast has raised $3.4m in a follow-on seed funding round, which it will use to scale its software engineering and data science teams. More

Alliance for Audited Media and BPA Worldwide to Merge

Dec 16 2022

In the US, the Boards of Directors of not-for-profit audience audit organizations the Alliance for Audited Media (AAM) and BPA Worldwide have approved a plan for the two to merge. The aim is to increase trust across media channels through 'innovative service development'. More

Qualtrics Upgrade Integrates Operational and CX Data

Dec 16 2022

Experience management platform Qualtrics has added new XM Platform features, including an enhanced Experience iD (XiD) dashboard experience and automated workflows, combining operational customer data and experience data to understand key customer trends. More

Environics Analytics Names First Chief Product Officer

Dec 16 2022

Canadian marketing services and data firm Environics Analytics (EA) has hired former NLogic COO David Phillips as its first Chief Product Officer. He will join the company in January. More

Dooblo Launches Field Productivity and Quality Tool

Dec 16 2022

Israel-based mobile survey software and analysis solutions provider Dooblo has launched a tool called Dooblo Insights, to help operations execs increase fieldwork productivity, drive data quality and increase delivery speed. More

Frawley Named Alterian Chairman

Dec 16 2022

Andrew Frawley, the former CEO of database marketing firm Epsilon, has been named of Chairman of customer engagement technology specialist Alterian. More

New Splatter Tool Collects Data at Retail Outlets

Dec 16 2022

Manchester, UK-based experiential field marketing agency Splatter Connect has launched a tool called FIELD CONNECT, which can be used to collect data in real time from field visits to retail outlets. More

New Funds for Journey Management Platform TheyDo

Dec 16 2022

Amsterdam-based customer journey management platform TheyDo has raised EUR 12m in a Series A round of funding, which it will invest in enhanced tools, co-creation, and adding community content to its product. More

Kantar Launches Global Connected Data Solutions Team

Dec 15 2022

Kantar has launched a team called Global Connected Data Solutions, within its audience network Profiles division, to help advertisers maximise the value of their first-party data. More

dentsu Adds Aus Data Firm Aware Services to Merkle

Dec 15 2022

In Australia, marcoms group dentsu has acquired data and analytics provider Aware Services. Terms of the deal were not disclosed. More

Prescient Healthcare Names New CEO

Dec 15 2022

In London, biopharma product strategy consultancy Prescient Healthcare Group has promoted Dr Debasish Talukdar to the role of Chief Executive Officer, as founder Jamie Denison-Pender moves into a new position focused on corporate development and M&A. More

IAB Names Research, Insights and Strategy Leaders

Dec 15 2022

The Interactive Advertising Bureau (IAB) has appointed Jack Koch as SVP Research and Insights and Pam Zucker as SVP, Chief Strategy Officer. Additionally, Chris Bruderle's role has been expanded and he now has the title VP, Industry Insights and Content Strategy. More

New Funds for Consumer Intell Platform ProfitWheel

Dec 15 2022

Consumer intelligence platform ProfitWheel has raised $1.2m in a pre-series A round of funding, building on a $3m seed round last year. The funding will be used to expand in the US and other global markets, and to hire for its sales and customer success teams. More

tvScientific Names Data Science Head and Advisors

Dec 15 2022

In the US, ad tech firm tvScientific has appointed Michael Bilow as its first Head of Data Science, while launching a Data Science Advisory Board tasked with providing guidance on television attribution and optimization. More

Redlich to Continue in IFABC Global President Role

Dec 15 2022

Simon Redlich, Chief Executive of UK media ad currency body and auditor ABC, has been re-elected as Global President of the International Federation of Audit Bureaux of Certification (IFABC) for a second term. More

Nepa Confirms Headcount Reduction Plan

Dec 14 2022

Stockholm, Sweden-based brand tracking and consumer science specialist Nepa has launched a program to save around SEK 24m (c.$2.35m) in personnel and other external costs. The plan will potentially affect around 30 employees. More

Affinity Hires Ex-Nielsen EVP Damian Garbaccio

Dec 14 2022

In New York, consumer purchase data platform Affinity Solutions has appointed former Nielsen EVP Damian Garbaccio as its first Chief Business & Marketing Officer. In addition Mike Shehan, former CEO of video ad platform SpotX, has joined the firm's Advisory Board. More

Momentive Launches First 'State of Surveys' Report

Dec 14 2022

In the US, experience management group Momentive has launched the 'State of Surveys' report, which highlights the changing trends emerging from the use of its DIY survey software SurveyMonkey over time. Some of the trends uncovered related to non-binary gender options and mobile survey-taking. More

Engagement Platform MessageGears Raises $62m

Dec 14 2022

In the US, customer engagement platform MessageGears has raised $62m in a growth financing round, which it will use to expand its tech platform - with an emphasis on bolstering its mobile channel capabilities; grow its global presence; and explore acquisitions. More

IPG's Interactive Avenues Names Head of Analytics

Dec 14 2022

Digital marketing agency Interactive Avenues has appointed Siddharth Barjatya as Head of Analytics, based in its Mumbai, India office. More

Fresh Relevance Launches Contextual Personalization Tool

Dec 14 2022

In the UK, personalization platform Fresh Relevance has added a tool called Contextual Auto Optimize to its platform, to enable online businesses to automatically serve the most relevant experience to each customer, based on different contexts relating to when they are viewing. More

Zappi Raises $170m in Growth Capital Round

Dec 13 2022

Automated consumer insights platform Zappi has raised $170m in growth capital, which it will use to expand data sets across new markets, verticals and categories; power its platform innovation with emerging technologies; and continue expanding its team globally. More

Feature Interview: Jami Pulley, Veridata Insights

Dec 13 2022

CEO Jami talks to MrWeb's Nick Thomas about how she came to be co-founding and growing a data collection business for the 21st century; embracing the tech, but keeping customer service front and center. Taken from the 'Data Visualization' special issue, out now. Available either to read or watch. More

Marketing Systems Group Names Company President

Dec 13 2022

In the US, Marketing Systems Group (MSG), which provides tech, services and information solutions customized for the survey, sensory and MR sector, has promoted Srinath Sankar to the role of company President. More

Audiense Acquires SOPRISM Consumer Insight Tool

Dec 13 2022

Audience intelligence platform Audiense has acquired SOPRISM, a tool that helps agencies and brands develop their understanding of their social media audience. Terms of the deal were not disclosed. More

Amy Fenton Joins MarketCast as Head of Ad Solutions

Dec 13 2022

Former Kantar / Nielsen exec Amy Fenton has joined Los Angeles-based consumer insights and analytics business MarketCast, as Head of Ad Solutions. More

Amplified Intelligence Buys Validation Firm AttentvAds

Dec 13 2022

Australia-based attention measurement company Amplified Intelligence has acquired ad verification company AttentvAds, for an undisclosed sum. More

CleverTap Tool to Boost Push Notification Render Rates

Dec 13 2022

AI-powered customer lifecycle and user retention platform CleverTap has launched a tool called RenderMax, which the firm claims can increase mobile push notification render rates by up to 90% on low-end Android devices. More

Momentive Appoints CFO

Dec 12 2022

SurveyMonkey and GetFeedback parent Momentive has brought in Rich Sullivan as CFO, overseeing all aspects of its finance function. More

EX Firm LumApps Buys Chatbot Builder Vizir

Dec 12 2022

Austin, TX-based employee experience platform provider LumApps has acquired French chatbot specialist Vizir, for an undisclosed amount. More

AWS Offers Data Clean Rooms 'For Use in Minutes'

Dec 12 2022

Online retail giant Amazon has announced the launch by its Web Services division of AWS Clean Rooms, which will help client companies easily and securely analyze and collaborate on their combined datasets, without sharing or revealing underlying data. More

dunnhumby Hires President, Americas

Dec 12 2022

Customer data science pioneer dunnhumby has appointed Matt O'Grady as its President for the Americas region, a newly created role responsible for delivering growth across the two continents, reporting direct to CEO Dan Olley. More

Ireland's Spearline Buys Analytics Firm Callstats

Dec 12 2022

Spearline, a provider of communication testing technology based in Skibbereen, County Cork, has acquired the Callstats analytics, diagnostics and optimization technology for WebRTC from California-based 8x8, Inc. More

Data Deal for Disney and VideoAmp

Dec 9 2022

Disney's Advertising division has announced an advanced integration with ad measurement, planning and optimization platform VideoAmp, using 'Clean Room' technology to offer clients ad metrics and privacy-compliant first-party data usage in the post-cookie world. More

datafuelX Hires Tech and Partnerships Leaders

Dec 9 2022

Predictive ad analytics firm datafuelX has announced three senior hires for new roles: Steve Popper as VP of Technology, Guanghui Lui as VP of Data Science, and Caitlin Barter as Director of Partnership Success. More

QuestionPro Hires North American CX Leader

Dec 9 2022

Online survey, CX and EX software firm QuestionPro has appointed Marc Mandel as Vice President of North American Sales & Account Management, leading its Customer Experience Go-to-Market teams for the continent. More

CIMM Launches Five New Working Groups

Dec 9 2022

US-based media metrics body the CIMM is to launch five new Working Groups to support its mission promoting innovation in media measurement, metrics and data. They are Cross-Media, Multi-Currency, Content, TV Data and CTV / Streaming / Programmatic. More

Partnership Boosts Comscore's Predictive Audiences

Dec 9 2022

Comscore has extended its partnership with independent ad platform AdForm, making the former's Predictive Audiences solution available to the latter's clients worldwide. More

Signoi Launches Semiotic Video Analysis Service

Dec 8 2022

Brighton, UK-based insight and foresight platform Signoi has unveiled a new service analysing videos from any source, and including the use of higher-order semiotic frameworks which it says can 'pinpoint significant shifts in motifs within a video, and ultimately capture the whole narrative in its essence'. More

ESOMAR Schedules EGM, Plans New Elections

Dec 8 2022

Following last week's news that ESOMAR is to rerun its Council elections after uncovering 'serious misconduct', the industry body is to hold an Extraordinary General Meeting (EGM) to schedule the rerun, agree an extension to the sitting Council's term, and brief members on its investigation. More

WPP Buys Canadian eCommerce Agency Diff

Dec 8 2022

WPP has acquired full-service eCommerce agency Diff, whose offer includes site optimisation and user testing. Terms of the deal have not been disclosed. More

Upgrade for Tesco Media & Insight Platform

Dec 8 2022

Tesco and dunnhumby have announced the next phase of the Tesco Media & Insight Platform, with new onsite and in-store media channels, and a self-serve capability. More

Audigent Adds Equifax Segments to Data Platform

Dec 8 2022

New York-based data activation, curation and identity platform Audigent has integrated audience segments from consumer credit data agency Equifax into its platform, to provide anonymized insights including how much consumers earn and the type of cars they own. More

Crownpeak Buys Product Discovery Specialist Attraqt

Dec 8 2022

US-based digital experience platform (DXP) Crownpeak has acquired product discovery specialist Attraqt for an undisclosed sum. More

dunnhumby Loses CEO to Hargreaves Lansdown

Dec 8 2022

Dan Olley, CEO of Tesco-owned customer data specialist dunnhumby, is joining financial services company Hargreaves Lansdown in the Chief Exec role. A dunnhumby spokesperson told DRNO that Olley will continue as dunnhumby CEO until a successor is appointed in the coming months. More

STRAT7 Launches Advisory Consulting Practice

Dec 7 2022

Insight group STRAT7 has launched a consulting practice called STRAT7 Advisory, to advise business leaders on how to embed consumer understanding into all aspects of their decision making - from market analysis, strategy creation to implementation, to enabling internal processes. More

IPG Health's SOLVE(D) Expands to Europe

Dec 7 2022

IPG Health's US-based data, analytics and media company SOLVE(D) has been rolled out across the UK, Germany, France and Spain, to provide omnichannel offerings and capabilities to support and complement the network's agencies and clients in the region. More

Yabble Launches Insight Summary Solution

Dec 7 2022

In New Zealand, insights platform Yabble has launched an AI-powered tool called Summarize, to generate summaries of insights from long-form data at 'unprecedented speed'. More

AdAdapted Taps Comscore for Drinking Age Data Compliance

Dec 7 2022

AdTech solutions company AdAdapted has partnered with Comscore, to provide CPG brands with demographic insights, while confirming to beer, wine and spirit advertisers that the AdAdapted network is legal drinking age (LDA) compliant. More

Funds for Data-led Retail Planning Firm Invent Analytics

Dec 7 2022

In the US, data science-driven retail planning solutions provider Invent Analytics has raised $7.5m in a Series A round of funding, which it will use to continue its expansion in North America and Western Europe, and to invest in its AI-powered solutions. More

$26m for Customer Insights Platform Chattermill

Dec 6 2022

London-based customer insights and analytics platform Chattermill has raised $26m in a Series B round of funding, which it will use to support its expansion in the US and Europe, and develop its partner network worldwide. More

Tellius Adds Data Unification Tool

Dec 6 2022

In the US, decision intelligence platform Tellius has added new features to help enterprise users unify disparate datasets, and analyze siloed data. More

MRS Awards Wins for The Behavioural Architects

Dec 6 2022

In the UK, the Market Research Society (MRS) has given both its new Sustainability Research Award and this year's Liz Nelson Grand Prix Award to The Behavioural Architects and New South Wales Department of Planning & Environment, for work which resulted in an increase in tree planting in Sydney. More

Seed Funds for Data Protection Firm Protopia AI

Dec 6 2022

In the US, data protection specialist Protopia AI has raised $6m in a seed round of funding, which it will use to further build its engineering teams, go-to-market efforts and product features. More

Channel Factory Hires Product Strategy Trio

Dec 6 2022

In the US, YouTube ad platform Channel Factory has hired three execs to inform global product strategy - Tanya Kolosova as Director of Analytics and Data Science; James Rooney as Senior Vice President, Global Head of Product; and David Silva as Director of Product Design. More

QualSights Debuts In-home Passive Product Measure

Dec 5 2022

Chicago-based QualSights has launched a platform called 'Product Consumption Intelligence', to passively measure behavior in the home. More

Salesforce Revenue Ops Leader is New DISQO CFO

Dec 5 2022

Insights and CX platform DISQO has appointed Scott Henderson, a Salesforce veteran of more than twenty years, as its new Chief Financial Officer. More

Twelve Million for Video Intell Firm Twelve Labs

Dec 5 2022

In San Francisco, video analytics company Twelve Labs has closed a $12m seed extension funding round, for use in adding product features, continuing R&D, and for further development of its foundation model for video understanding. More

Catalyx Hires Accounts Head to Support Rapid Growth

Dec 5 2022

Consumer research platform Catalyx has appointed Jenny Kieras, formerly of The Insights Family, as Global Head of Accounts. More

Research Results Names Field Management SVP

Dec 5 2022

In the US, Research Results has appointed former MarketCast and Phoenix MI employee Jeremy Engelin as Senior Vice President, Field Management, working remotely from upstate New York. More

Cooler Screens Hires Former dunnhumby SVP

Dec 5 2022

Chicago-based in-store retail media platform Cooler Screens has appointed long-time dunnhumby exec Artem Lavrinovich as Chief Data and Product Officer. More

ESOMAR Fires Two and will Rerun Election

Dec 2 2022

Industry body ESOMAR is to rerun its elections for Council after uncovering what it calls 'serious misconduct'. The association has fired two members of staff, but stresses that no complaints have been made about the conduct of candidates. More

Accenture Buys Australia's Fiftyfive5

Dec 2 2022

Australian customer insights and advisory consultancy Fiftyfive5 has been acquired by professional services giant Accenture for an undisclosed sum. More

Lefranc Named Cint CFO

Dec 2 2022

Long-time Kantar CFO Olivier Lefranc has joined automated insight-gathering and sample management platform Cint, as Chief Financial Officer, based in Paris. More

Digital Data Platform Roivenue Acquired

Dec 2 2022

Marketing insights and analytics solutions provider ScanmarQED has acquired marketing attribution and digital data integration platform Roivenue. Terms were not disclosed. More

QuMind Launches Dynamic StoryBoards

Dec 2 2022

UK-based consumer intelligence platform QuMind has launched a solution called Dynamic StoryBoards, to help clients bring context-rich insights into 'one clear visual'. More

Funds and Senior Hire for Customer Intel Firm Frame AI

Dec 2 2022

AI-driven customer intelligence platform Frame AI has raised $7.6m in a funding round, which it will use to boost sales, and expand its offer combining natural language and event data to understand customer journeys. In addition, Media6Degrees co-founder David Honig has joined the firm. More

Expansion Funds for ESG Insight Firm FigBytes

Dec 2 2022

In Canada, environmental, social and governance (ESG) insight platform FigBytes has raised $10m in a funding round, along with a $4.5m debt facility, and will use them to expand its sales and marketing, customer success and product development initiatives in North America, Europe and India. More

Savanta Merges Acquired Firms, Shutters Brands

Dec 1 2022

Next15's data, MR and advisory group Savanta has merged four previously acquired companies - ComRes, MSI, YouthSight and MindSpark - under the Savanta brand name. More

UNICEPTA Buys Media Intel Firm Marble Global

Dec 1 2022

Cologne, Germany-based media intelligence provider UNICEPTA has acquired British-based digital and media intelligence specialist Marble Global, for an undisclosed sum. More

M&S Buys Assets of Personalised Shopping Firm Thread

Dec 1 2022

UK-based retailer Marks & Spencer has acquired the brand, technology and data of personalised fashion marketplace Thread, which has gone into administration. Terms of the acquisition were not disclosed. More

Numerator Adds LGBTQ+ Attributes

Dec 1 2022

Chicago-based consumer insight specialist Numerator has added LGBTQ+ demographic attributes to its Numerator Insights platform, which provides access to a further 2,500 demographic, psychographic and media consumption attributes that consumers share directly with Numerator. More

New Talkwalker Models Enhance Social Media Analysis

Dec 1 2022

Social media monitoring platform Talkwalker has added 'large language models' to the Blue Silk artificial intelligence engine at the core of its consumer intelligence platform. More

Feature Interview: AI-Enabled Consumer Intelligence

Nov 30 2022

Continuing our month-long focus on Data Visualization Sandro Kaulartz, Chief Innovation and Product Development Officer at Ipsos Social Intelligence, talks to MrWeb's Nick Thomas about Topic Modelling, data hybridization and the democratization of data science. Available to read or watch. More

Canada's MRIA Dissolved Again

Nov 30 2022

Canada's Marketing Research and Intelligence Association (MRIA) has announced that it has agreed to support the transition of its members to the Canadian Research Insights Council (CRIC), ESOMAR, and CAIP Canada, as it winds down the organisation. More

Jon Peddie Research Buys Babel TechReviews

Nov 30 2022

In the US, computer graphics marketing and management consulting firm Jon Peddie Research (JPR) has acquired Babel TechReviews, a benchmarking site for performance analysis, XR reviews, and insights. Terms of the deal have not been disclosed. More

Delineate Creates Cymru Development Director Role

Nov 30 2022

UK-based insights and data firm Delineate has moved Ché Mainwaring into the newly created role of Cymru Development Director, responsible for leading and coordinating the further expansion of the firm's technology and operations centre in Wales. More

Former Spotify Exec Named Integral Ad Science CMO

Nov 30 2022

Former Spotify / Meta exec Khurrum Malik has joined digital media measurement and verification firm Integral Ad Science as Chief Marketing Officer, based in New York. More

Triton Hires Former Xaxis Exec for Programmatic Push

Nov 30 2022

Audio and podcast data and measurement tech firm Triton Digital has appointed former Xaxis exec Josh Yamuder as Director of Partnerships, Programmatic Marketplace. More

Shepper Launches Rapid Product and Promotion Check

Nov 29 2022

On-demand data collection service Shepper has launched a solution allowing UK retailers and marketers to check how products and promotions are being offered in physical stores, within a day of briefing, and with insight reports returned in under 48 hours. More

Babel Street Buys Multilingual Text Analyst Rosette

Nov 29 2022

In the US, analytics and intelligence platform Babel Street has acquired AI-powered multilingual text analytics platform Rosette for an undisclosed sum. More

Seed Funds for Competitor Tracking Firm Netail

Nov 29 2022

US-based Netail, which helps retailers identify and track competitors online, has raised $5m in a seed round. The funds will be used to expand into new markets, enhance its product offerings, and open an office in Hong Kong. More

Nature Names First People and Culture Director

Nov 29 2022

Australia-based strategic insights consultancy Nature has hired long-time ad agency exec Trudi Sampola for the newly created role of Director - People and Culture. More

Former Meta Data Exec Named REAL Messenger CDO

Nov 29 2022

In the US, former Facebook / Meta data director Kamal Shaik has joined real estate sector social media app REAL Messenger as Chief Data Officer (CDO). More

Conversation Analyst Deepgram Adds $47m to Series B

Nov 29 2022

Conversational intelligence firm Deepgram has raised $47m in a Series B add-on, bringing the total funding round to $72m. More

Feature: Using SEED for Successful Data Visualization

Nov 28 2022

Our 2022 Data Visualization special issue is published today. In this featured article, Forsta's VP Global Sales Manny Rodriguez outlines a strategy for designing and implementing visualizations that 'reach audiences, tap into their mindset and encourage them to make a move'. More

Ipsos Sells Retail Performance Unit

Nov 28 2022

Ipsos has announced the sale of its people-counting and footfall solution Retail Performance, to US-based RetailNext, in which it will take a minority stake. More

More Funds for Health Data Firm Temedica

Nov 28 2022

Munich, Germany-based health insights company Temedica has raised EUR 42m in Series B funding, including a new EUR 25m extension. Money will be used to expand its range of solutions providing 'holistic insights into the care realities and journeys of millions of patients'. More

AppHub Buys Leicester's Reviews.io

Nov 28 2022

Ecommerce enablement platform AppHub has acquired Reviews.io, whose software facilitates customer reviews, loyalty programs, surveys and the management of user-generated content. Reports suggest the buyer paid around $72m in cash and shares. More

New Name and Funds for MR Tools Firm Luz

Nov 25 2022

In the US, machine learning-based retail database Luz, built for market research, competitor tracking and product development, has been renamed Particl. The firm has also raised $8.5m in a Series A round of investment, which it says it will use to 'disrupt' the MR sector. More

Funds for Purchase Prediction Firm Buynomics

Nov 25 2022

Buynomics, which uses simulation technologies to digitize and predict customer purchasing behaviour, has raised EUR 13m in a Series A round of funding, which it will use to grow its product and commercial teams, and expand to the US market. More

Innovid and NCS Link for CPG Ad Optimization

Nov 25 2022

US-based online video ad and analytics tech firm Innovid has partnered with ad performance analyst NCSolutions (NCS), to enable CPG organizations to create and deliver 'more effective ads' with purchase-based audiences and sales measurement solutions. More

SponsorPulse Partners with Dynata and MiQ

Nov 25 2022

Sponsorship intel company SponsorPulse has partnered with first-party data platform Dynata and programmatic media firm MiQ to launch its Audience Network in North America, enabling advertisers to reach target audiences across sport, music, entertainment and charities. More

GumGum to Add Attention Metrics to Contextual Ads

Nov 25 2022

Santa Monica, California-based contextual ad intelligence platform GumGum is to add attention measurement metrics to all display creative campaigns running on its platform next year. More

AdLiven Adds Playable Ad Engagement Measure

Nov 25 2022

AdLiven, which offers app marketing creative for mobile gaming, has launched a solution called AdLiven Insights, providing data about how and when a user engages with playable ads, for use by advertisers, brands and marketers. More

EY Acquires Australian Analytics Firm Bridge

Nov 24 2022

Professional services network EY has acquired Australia-based data and analytics firm Bridge Business Consulting for an undisclosed sum. More

Simulmedia and Comscore in TV Audience Deal

Nov 24 2022

New York-based TV ad targeting specialist Simulmedia has partnered with Comscore, to integrate the latter's audience segments into its TV+ platform and help clients drive tune-in promotion wherever audiences are watching. More

Zendesk Acquisition Complete, Following Staff Layoffs

Nov 24 2022

US-based customer experience (CX) specialist Zendesk has announced that its acquisition by an investor group has been completed. This follows recent news that Zendesk had made 5% of its workforce redundant. More

Expansion Funds for No-code Data Platform MadKudu

Nov 24 2022

In the US, no-code app usage data platform MadKudu has raised $18m in a Series A round of funding, which it will use to triple the size of its team in 2023, investing in product and engineering to increase the breadth of users it serves. More

Amagi Buys Streaming Data Platform Streamwise

Nov 24 2022

In the US, broadcast and Connected TV technology provider Amagi has acquired Streamwise, provider of a data aggregation and reporting platform for content distributors. Terms of the deal have not been disclosed. More

Propel Launches Product Information Platform

Nov 24 2022

US firm Propel Software has launched a product information management (PIM) solution, allowing clients to deliver tailored product content to customers. More

Verve Expands to Brighton and Toronto

Nov 23 2022

Culture, community panels and smart digital research specialist Verve has opened a Social Intelligence hub in Brighton, on the south coast of the UK, and a Communities hub in Toronto, Canada. More

Stagwell's National Research Group Names APAC SVP

Nov 23 2022

Stagwell Group's global insights and strategy firm National Research Group (NRG) has appointed Sushma Panchawati as Senior Vice President, Content & Strategy, overseeing the firm's presence in the Asia Pacific (APAC) region. She is based in Singapore. More

J.D. Power Launches On-Demand Auto Retailing Service

Nov 23 2022

In the US, data analytics and customer intelligence specialist J.D. Power has launched a modular on-demand system called 'Modern Retailing as a Service' (MRaaS), to help the automotive industry adapt to changing consumer preferences and trends in vehicle shopping and purchasing behavior. More

Funds Value Data Intel Company Alation at $1.7 billion

Nov 23 2022

In the US, enterprise data intelligence provider Alation has raised $123m in a Series E round of financing, which it will use for company growth, global expansion, and driving product innovation. The funding values the company at more than $1.7 billion. More

DigitalReef Buys Caller ID Personalization Firm Vyng

Nov 23 2022

In the US, mobile marketing tech firm DigitalReef has acquired Vyng, which provides contextually relevant visuals to a mobile device's lock screen with every phone call, message, and notification. Terms of the deal were not disclosed. More

Customer Data Platform Amperity Adds Two to Team

Nov 23 2022

AI-based customer data platform (CDP) Amperity has appointed Seema Kumar as Chief People Officer and Megan McDonagh as Chief Marketing Officer. More

Hajnal to Lead New Ipsos Audience Data Team

Nov 22 2022

Ipsos has appointed former GfK/Nielsen exec Istvan Hajnal to lead its new dedicated Audience Measurement Data team, in the Netherlands. More

InSites Hires New HR Chief as Ashby Moves to ESG Role

Nov 22 2022

Global online communities specialist InSites Consulting has appointed Els De Paepe as Chief People Officer (CPO). She succeeds former Join the Dots CEO Quentin Ashby, who has moved to the role of Global Head of ESG (Environmental, Social and Governance). More

DATA VIZ FEATURE: A Blend of Art & Science

Nov 22 2022

Continuing our month-long focus on Data Viz and with the special issue out tomorrow, Infotools CEO and co-founder Ant Franklin argues that industry leading data visualization involves a perfect blend of art and science, and explains how to achieve that balance. More

Forsta Appoints Australia-based APAC MD

Nov 22 2022

Research and CX tech provider Forsta has appointed long-time FinTech exec Henry Pooley as Managing Director for the Asia Pacific region. He is based in Sydney, Australia. More

Sorrell's S4S Ventures Backs DAM Platform Tenovos

Nov 22 2022

In New York, digital asset management (DAM) platform Tenovos has secured a $10m Series B round of funding, co-led by Stanhope Capital Group, Bertelsmann investment fund BDMI and S4S Ventures, which is backed by shareowners of Sir Martin Sorrell's S4Capital. More

Investment for Non-profit Data Platform VeraData

Nov 22 2022

VeraData, which offers a data science platform for donor acquisition and reactivation in the non-profit sector, has raised a 'significant' investment from private equity firm Beringer Capital, for investment in 'talent, capabilities, and technology'. More

Funds for Fast-Growing QualSights

Nov 21 2022

Chicago-based QualSights has raised $7.7m in Series A funding, earmarked for recruitment, expansion of sales and marketing functions, and investment in R&D. The Board of the rapidly-growing company now includes Mitch Barns and Gian Fulgoni. More

New Senior People Strategy Role for Gongos' Ishak

Nov 21 2022

US agency Gongos, a division of InSites Consulting, has promoted eleven-year company veteran Alfred Ishak to the new role of Vice President, People Strategy. More

Expansion Funds for Privacy Specialist Private AI

Nov 21 2022

In Canada, privacy-preserving machine learning and natural language processing tech firm Private AI has raised $8m in a Series A round of funding, which it will use to expand operations across Europe and enhance its products, including the launch of a self-service tool. More

DV and TikTok to Measure Brand Safety and Suitability

Nov 21 2022

US-based digital media measurement and analytics firm DoubleVerify (DV) and video hosting service TikTok have expanded their partnership, to offer advertisers post-campaign brand safety and suitability measurement. More

Groceries Researcher MTN Acquired

Nov 18 2022

Information services and data analytics firm Creditntell has acquired grocery sector research and data provider MTN Retail Advisors. Terms were not disclosed. More

Knowledge Management Platform AnswerHub Acquired

Nov 18 2022

In the US, enterprise software developer IgniteTech has acquired knowledge management platform AnswerHub, for an undisclosed sum. More

Cision Buys 'Fake News' Monitor Factmata

Nov 18 2022

In the US, global comms intelligence company Cision has acquired social media and news media monitoring and analytics product Factmata, which uses AI to identify and track 'fake news' across articles, blogs, tweets and other social media conversations. Terms were not disclosed. More

B2B Targeting Firm Primer Raises Funds for Expansion

Nov 18 2022

US-based B2B targeting specialist Primer has raised $12m in a Series A round of funding, which the firm says it will use to continue making its product more intuitive, and to increase the breadth and depth of its data sources. More

Advocado Launches 'Guac' Spot Attribution Platform

Nov 18 2022

In the US, cross-media data specialist Advocado has launched an integrated data platform called Guac, to deliver spot attribution reports with context - such as in-market weather data and detailed search keyword insights. More

Channel 4 and Sainsbury's Nectar360 in Targeting Deal

Nov 17 2022

UK TV broadcaster Channel 4 has announced a data partnership with Sainsbury's loyalty card initiative, Nectar360, to support advertiser targeting on Channel 4's streaming platform, All 4. More

New CFO for Integral Ad Science

Nov 17 2022

Digital media measurement and verification firm Integral Ad Science (IAS) has appointed former Interpublic exec Tania Secor as Chief Financial Officer, leading the Global Finance Team. She will join on December 5th. More

super{set} Names Chief Commercial Officer

Nov 17 2022

US-based super{set}, which founds and builds data-driven software companies, has appointed former Salesforce exec Jon Suarez-Davis (JSD) as Chief Commercial Officer, leading market strategy and development for the group's portfolio of companies. More

Adsquare Adds Footfall Attribution to StackAdapt

Nov 17 2022

Self-service programmatic ad platform StackAdapt is expanding its partnership with Mobile audience data and targeting specialist Adsquare, to offer a global footfall attribution solution and niche audience targeting capabilities at scale. More

Ad Personalization Firm Omneky Adds to Seed Round

Nov 17 2022

In the US, AI-driven advertising personalization platform Omneky has raised more than $7m in a seed round extension, bringing the seed round total to $10m and earmarked for updates to its platform. More

Data Viz Feature Interview: Kyle Ferguson

Nov 16 2022

Beginning a month-long focus on data visualization, the Forsta CEO talks to MrWeb's Nick Thomas about empathy, athletes, M&A, investing in tech, and 'seeing the future through mountains of data'. Available to read or watch. More

Accenture Buys Stake in Japanese Data Science Firm Albert

Nov 16 2022

Professional services business Accenture has acquired a major stake in Japanese data science company Albert Inc. Terms of the deal have not been disclosed. More

ITV Launches Share of Voice and Matchmaker Tools

Nov 16 2022

UK commercial television broadcaster ITV has partnered with TV insights company Adalyser, to launch a 'Share of Voice' tool, through which advertisers can benchmark their TV presence. The broadcaster has also launched a retail matching tool called Matchmaker. More

Product Analyst Loops.ai Launches with Seed Funding

Nov 16 2022

US and Israel-based product growth platform Loops.ai has launched with a $14m in a seed round of funding, which it will use to continue refining its insights engine and scale its team. More

HR Acuity Buys 'Employee Voice' Platform Speakfully

Nov 16 2022

In the US, human resources solution HR Acuity has acquired Speakfully, which provides a platform for employees to voice workplace concerns. Terms of the deal have not been disclosed. More

Mission Translate Hires for US Expansion

Nov 16 2022

Translation and research service provider Mission Translate has appointed William Powell as US-based Sales Director, and Filip Stanić as Senior Project Manager, focused on the US side of the business, while Robyn Berry joins in the UK as Marketing Manager, also with a US focus. More

Heap Launches 'Journeys' Visual Mapping Tool

Nov 16 2022

Digital analytics provider Heap has released a tool called Journeys, which visually maps the paths users take when using a digital product, enabling clients to understand everything users do on their site or with their product. The firm has also launched several new privacy features. More

Jibunu Launches Survey Text Editor

Nov 16 2022

In the US, market research technology and survey programming company Jibunu has launched a survey text editor tool, to expand its DIY features. More

iSpot Buys Into TVision to Boost Ad Currency Challenge

Nov 15 2022

Cross-platform audience measurement company iSpot.tv has made a strategic investment in television and CTV viewer engagement specialist TVision, as part of a $16m round. More

Funds for Data Collection Firm Rep Data

Nov 15 2022

In New Orleans, full-service data collection firm Rep Data has announced the closing of a $6.25m Series A round of funding, and says it will continue the rapid expansion of its team. More

Attention Measurement Firm Lumen Merges with Avocet

Nov 15 2022

UK-based attention measurement platform Lumen has merged with media-buying platform Avocet, with the combined business taking the Lumen company name - and announcing a £3m funding round. Terms of the deal have not been disclosed. More

FlexMR Launches Collaborative Dashboard Tool

Nov 15 2022

London firm FlexMR has enhanced its suite of analysis and reporting tools with the launch of ActivateMR - using a variety of in-platform data collection sources to help researchers build collaborative, real-time dashboards. More

Confident Q3 for Sorrell's S4

Nov 15 2022

Sir Martin Sorrell's S4 Capital has reported 26.5% like-for-like revenue growth, in a third quarter trading update. Reported revenue was up 68.2% to £300.1m, and the firm says operational EBITDA for 2022 is in line with a revised target of c.£120m. More

Series A Funds for Data Engineering Platform Quix

Nov 15 2022

Event-driven data engineering platform Quix has raised $12.9m in a Series A round of funding, which it will use to grow its team, and accelerate investments in product, partnerships, community and open-source initiatives. More

Toluna Buys Further's Tech to Launch Start Qual

Nov 14 2022

Consumer insights provider Toluna has acquired the qualitative research technology platform developed by online MR specialist Further, for an undisclosed sum. This technology will be integrated into the end-to-end solution Toluna Start, to launch a new service called 'Toluna Start Qual'. More

MRC Continues Nielsen Suspension but May Restart Soon

Nov 14 2022

In the US, the audit committee of the Media Rating Council (MRC) has voted to continue its suspension of Nielsen's National TV Ratings service, but says that reinstatement could occur 'relatively soon' following 'significant progress' by the company on most issues. More

Firms Launch B2B Exec Intelligence Platform

Nov 14 2022

Data-driven marcoms business The Bliss Group and data science specialist Ringer Sciences have launched an audience intelligence platform called the Executive Signals Platform (ESP), to analyze the behavior of executives across a range of sectors. More

alt/shift/ Launches Behavioural Change Team

Nov 14 2022

In Australia, communications agency alt/shift/ has launched a Behaviour Change division, to provide research-based tools for in-house campaign development. More

Lytics Hires Former Webtrends Exec as SVP Product

Nov 14 2022

In the US, consumer data analytics company Lytics has appointed long-time Webtrends exec Jeff Seacrist as Senior Vice President, Product & Product Marketing. More

Brand Image Analyst Vizit Gets Series A Funding

Nov 14 2022

US-based company Vizit, which captures consumers' interactions with online commercial imagery to generate models of their visual preferences, has raised $10m in a Series A round of funding. More

Near Raises $100m as It Prepares to Go Public

Nov 11 2022

Behavioral and location insights specialist Near has raised $100m in a new round of funding, as it prepares to become a publicly traded company. More

Sprinklr CXM and Salesforce CRM Move Closer

Nov 11 2022

Customer experience management specialist Sprinklr has extended its partnership with Salesforce, promising clients a more complete view of their customers. More

IAB Tech Lab Seeks Cross-Platform TV Ad Framework

Nov 11 2022

Digital advertising body IAB Tech Lab has launched an initiative aiming to provide structure and standards for ad buying across all TV formats / platforms, including the development of video watermark technology and open-source, auditable measurability for tracking ad creative. More

Ed Keller Named MRII Executive Director

Nov 11 2022

Ed Keller, co-founder of consumer conversation specialist Keller Fay Group, is joining non-profit MR educational institute the MRII (Market Research Institute International) as Executive Director, effective from Monday (November 14th). More

Expert Network Firm Inex Launches Survey Marketplace

Nov 11 2022

Inex One, operator of an 'Expert Network Marketplace', has launched a platform allowing users to connect and chat with survey vendors, send requests for quotes, receive bids, select providers and run projects all in one place. More

ITV Launches Contextual Targeting Tool

Nov 11 2022

UK television broadcaster ITV has launched a tool called Automated Contextutal Targeting (ACT), to provide advertisers with insights into 'moods, objects and moments' in programmes that they can use to 'fine-tune' their campaigns. More

Funds for Banking Customer Engagement Firm Agent IQ

Nov 11 2022

San Francisco-based Agent IQ has raised $10m in a Series A round of funding. The firm provides solutions to help banks engage with their customers. More

Comscore Reports Flat Quarter and $52.4m Net Loss

Nov 10 2022

Comscore has reported a third quarter revenue rise of just 0.3% - to $92.8m from $92.5m in last year's Q3. Adjusted EBITDA was little changed at $11.7m (up 3.5%) while one-off costs turned net income of $2m a year ago into a net loss of $52.4m. More

Reed Cundiff is New Schlesinger CEO

Nov 10 2022

International data collection and research tech company Schlesinger Group has hired former Kantar Americas CEO Reed Cundiff as Chief Executive Officer, following Steve Schlesinger's move into the role of Executive Chairman. Meanwhile Isaac Rogers becomes company President. More

SurveyMonkey Adds Price Optimization Solution

Nov 10 2022

In the US, experience management group Momentive has launched a solution for its SurveyMonkey platform, which it says will help product managers, marketers, insights professionals, pricing managers and other professionals determine the optimal price point of a product in hours. More

Decennial Census Program Execs Named

Nov 10 2022

The US Census Bureau has moved Albert Fontenot to the newly created role of Executive Senior Advisor for Decennial Census Programs, with long-time employee Deborah Stempowski taking over his previous position as Associate Director for the Programs. More

MetrixLab Adds Voice Recordings to Consumer Surveys

Nov 10 2022

Insights provider MetrixLab says it is trialling a methodology allowing respondents to answer survey questionnaires using voice recordings. More

DISQO Launches Ad Effectiveness Benchmarks

Nov 10 2022

In the US, customer experience (CX) intelligence platform DISQO has released its first 'Brand and Outcomes Lift Industry Benchmarks' report, offering normative data on the full-funnel effectiveness of ad campaigns. More

On Device Launches Omnichannel Brand Impact Service

Nov 10 2022

Mobile research and sample specialist On Device Research (ODR) has launched a solution called Omnichannel Brand Impact, to provide brands, ad agencies and media owners with single source measurement for multi-media campaigns. More

Verve Hires in Chicago, Sydney and London

Nov 9 2022

Culture, community panels and smart digital research specialist Verve has made five senior research appointments across its hubs in Chicago, Sydney and London. More

BARB Issues Content ID System Invitation to Tender

Nov 9 2022

BARB, the UK's television audience measurement service, has issued an invitation to tender for a contract to run its content ID system, from January 2025. More

Alida Gets $60m for Global Expansion Plans

Nov 9 2022

Experience management specialist Alida has secured a $60m loan, led by National Bank of Canada through its Technology and Innovation Banking Group, and co-led by BMO, Comerica, and Silicon Valley Bank. The funding will be used to fuel global expansion plans. More

Forsta Hires for Rio SEO Integration

Nov 9 2022

In the US, MR and customer and employee experience tech firm Forsta has appointed former Google exec Joel Headley as Vice President of Product Management, Rio SEO, tasked with accelerating the latter's capabilities into the Forsta HX platform. More

Growth Funds for Location Insights Firm Mytraffic

Nov 9 2022

In France, Mytraffic, which provides data insights for physical places, has raised EUR 30m in a Series B round of investment, which it will use to hire in Italy, Germany, Spain and the UK, and grow its existing offices in Berlin, Madrid, Barcelona, London and Milan. More

Hires and Promotions for Youth Researcher Smarty Pants

Nov 9 2022

Youth and family researcher Smarty Pants has hired Samantha Davis and Lautaro 'LC' Cabrera for its position of 'Insights Whiz', while appointing Elizabeth Aparicio as Research Manager. In addition, the firm has promoted Emily Arbour to Senior Research Manager and Sabrina Roth to Research Analyst. More

Pureprofile Promotes and Hires for Senior Team

Nov 8 2022

Australia-based consumer data company Pureprofile has promoted Anna Meiler to the newly created role of Managing Director, APAC Data & Insights, while former Dynata exec Martin Tomlinson joins as Country Manager for New Zealand. More

Samba TV Buys Content Recognition Specialist

Nov 8 2022

In the US, cross-screen television insights and analytics provider Samba TV has acquired Disruptel, whose AI technology 'deconstructs' on-screen content /ads in real-time, identifying the people, brands and products that appear. Terms of the deal have not been disclosed. More

Car Marketing Data Firm AutoLeadStar Raises $40m

Nov 8 2022

Digital customer data and experience platform AutoLeadStar has raised $40m in a round of growth funding, which it will use to expand its investment in technology. More

Stravito Launches Scrapbook Insights Recycling Feature

Nov 8 2022

Knowledge management platform Stravito has launched a feature called 'Scrapbook', through which individuals can 'recycle and reuse' the most relevant insights from multiple reports. More

Amplified Intelligence Expands to US with NYC Launch

Nov 7 2022

Australian omnichannel attention measurement company Amplified Intelligence has expanded to the US, opening an office in New York and hiring former Unruly exec Alex Khan for the newly created role of EVP Global Partnerships. More

C Space Hires New HR Leader

Nov 7 2022

Online community specialist C Space has appointed Iraisa Jones as Global Chief People Officer (CPO), replacing Phil Burgess who has left after eleven years to start a new venture. More

$33m Funds for Visual Data Specialist Dataloop

Nov 7 2022

Israel-based Dataloop, which helps business manage the entire data life cycle for their AI projects, has raised $33m in a Series B round of funding. The money will be used to expand globally, specifically by building teams in the US, Europe and India. More

Habu and Reveal in Location Data Clean Room Deal

Nov 7 2022

In the US, data clean room software developer Habu has partnered with location intelligence specialist Reveal Mobile, to introduce a clean room for privacy-compliant location data. More

Revenue Rise, Slight Dip in Net Loss for Momentive

Nov 4 2022

SurveyMonkey owner Momentive has reported a net loss of $20.3m during the third quarter, down from $22.9m a year earlier, while revenue rose 6% to $121.4m. More

MiQ Acquires Privacy-First Audience Platform AirGrid

Nov 4 2022

In the UK, marketing intelligence and programmatic media specialist MiQ has acquired privacy-focused audience platform AirGrid, for an undisclosed sum. More

Former NPD Group CEO and Chair Help Fund Revuze

Nov 4 2022

Israel-based near real-time consumer insights provider Revuze has raised $12m in a round of growth investment, supported by NPD Group's former CEO and Chair. Proceeds will be used for expansion into the US, to scale technology, and to continue to innovate. More

Epsilon Buys LatAm Audience Insight Firm Retargetly

Nov 4 2022

US data company Epsilon has expanded to the LatAm region through the acquisition of Buenos Aires-based Retargetly, which provides audience insights and measurement capabilities to clients across Latin America. Terms of the deal were not disclosed. More

Tim McCarthy Joins GlocalMind as SVP Client Services

Nov 4 2022

In the US, multi-mode healthcare fieldwork company GlocalMind has appointed long-time Dynata exec Tim McCarthy as Senior Vice President, Client Services. More

Emplifi Hires Chief Revenue and Chief Growth Officers

Nov 4 2022

Customer experience (CX) platform Emplifi has appointed Ken Smith as Chief Revenue Officer, while Vijayanta Gupta joins in the newly created role of Chief Growth Officer. More

SurveyMonkey and PORES Link for Election Studies

Nov 3 2022

Momentive's research software solution SurveyMonkey has formed a partnership with the Penn Program on Opinion Research and Election Studies (PORES), to understand the driving forces behind the 2022 US midterm elections. More

University Partners with iMotions for X-Lab Launch

Nov 3 2022

In the US, Suffolk University's Sawyer Business School has integrated iMotions' biosensor research platform to launch an on-campus human behavior lab called X-Lab, which is dedicated to advancing academic research and integrating it into the school's curriculum. More

Discuss Adds Privacy Features to 'Made for Pharma'

Nov 3 2022

In the US, video feedback platform Discuss has added a number of privacy and security capabilities to its 'Made for Pharma' solution, enabling experiences to be shared while mitigating the risks associated with so doing. More

Reveal Mobile Boosts VISIT Local Ad Attribution

Nov 3 2022

Raleigh, NC-based location intelligence specialist Reveal Mobile has enhanced two of the attribution reports available in its geofencing platform VISIT Local, to enable marketers to estimate in-store sales and return on ad spend. More

Nikki Lavoie Named ESOMAR 2023-2024 Council President

Nov 3 2022

ESOMAR has announced the election of Nikki Lavoie as its 2023-2024 Council President, replacing Kristin Luck who has completed her two-year term and will now serve an additional two years in an ex-officio capacity. MindSpark founder Lavoie is currently Council Vice President. More

Talkwalker Names New CEO

Nov 2 2022

Social media monitoring platform Talkwalker has promoted Lokdeep Singh to the role of Chief Executive Officer, replacing Tod Nielsen, who has been with the company for just over a year. Singh is based in Luxembourg. More

Emplifi Buys Rating and Reviews Site Pixlee TurnTo

Nov 2 2022

Customer experience (CX) platform Emplifi has acquired ratings and reviews site Pixlee TurnTo, which also provides user-generated content (UGC), and influencer marketing solutions. Terms of the deal have not been disclosed. More

New MFour Studio Combines Behavior and Survey Data

Nov 2 2022

In the US, mobile research specialist MFour has launched a new unified home for all its SaaS products, under its existing MFour Studio brand. Within it, a new analytics workbench called Consumer Explorer allows clients to blend consumer opinion data from surveys with behavioral data collected via observation. More

Kantar and Blockgraph in Convergent TV Measurement Deal

Nov 2 2022

In New York, Kantar has partnered with data-driven TV ad firm Blockgraph, to advance convergent TV measurement capabilities through privacy-first technology. More

Swiss Post Buys Financial Sector CX Specialist Unblu

Nov 2 2022

Unblu, which provides financial services companies with conversational software to improve digital customer experiences, has been acquired by Swiss Post, Switzerland's national postal service. Terms of the deal were not disclosed. More

Data Intel Firm Galileo Announces Funding and Launch

Nov 2 2022

In the US, data intelligence company Galileo has raised $18m in a Series A round of funding, which it will use to continue to grow its engineering and go-to-market teams, and to expand its platform to support new data modalities. The firm has also launched a free version of its platform. More

Forsta Debuts Predictive Net Promoter Measure

Nov 1 2022

MR and customer and employee experience tech firm Forsta has partnered with CX data specialist GemSeek to launch predictive net promoter scores (pNPS), through which clients can access predictions about 'silent customers' who don't respond to surveys or submit feedback. More

Meta Gets MRC Accreditation for Facebook Brand Safety

Nov 1 2022

US tech platform Meta, which owns Facebook, Instagram and WhatsApp, has received accreditation from the Media Rating Council (MRC) for its content-level Brand Safety on Facebook. More

Kantar Adds Five to Americas / NA Executive Teams

Nov 1 2022

Kantar has hired Barbara Yacuzzi as Chief Financial Officer, Americas, while for North America, Paul Evers has been named Chief Client Officer; Henry Tam, EVP Sales; David Boyd COO; and James Potter, Chief Brand Solutions Officer. More

Nielsen Adds YouTube Measurement to TAR in Taiwan

Nov 1 2022

Nielsen has expanded its Total Ad Ratings (TAR) in Taiwan, with the incorporation of YouTube measurement for desktop and mobile, following its launch in three additional APAC markets two weeks ago. More

More Funds for UK-based Consumer Insights Firm Vypr

Nov 1 2022

Manchester, UK-based consumer insights business Vypr has raised an additional £3.4m, which it will use to scale its product intelligence platform and consumer app, and invest in its commercial and product teams. More

Similarweb and EDO in Convergent TV Measurement Deal

Nov 1 2022

Digital intelligence provider Similarweb has partnered with EDO - a predictive platform that measures behavior driven by Convergent TV advertising - to produce a scaled solution for CTV measurement. More

Expansion Funds for Enterprise Data Specialist Cinchy

Nov 1 2022

Cinchy, whose platform unlocks data from enterprise apps and connects it in a universal data network, has raised $14.5m in a Series B round of funding, which it will use to expand both its team and its dataware (data warehouse) technology. More

Obituary: Australian Research Pioneer David Bottomley

Oct 31 2022

Dr David Theodore Bottomley AM, who has died aged 97, started one of the first market research consultancies in Australia, and convened the first meeting of what later became the country's national research association (now The Research Society). More

Swiss Buy and Briefing Launch for UNICEPTA

Oct 31 2022

Cologne, Germany-based media intelligence provider UNICEPTA has acquired Swiss media analysis firm Adwired; and has announced the launch of a new media review service called Executive News Briefing. More

Catalyx Appoints Shazia Ginai as Chief Growth Officer

Oct 31 2022

Neuro-Insight Chief Executive Shazia Ginai is moving on from the role next month to become Chief Growth Officer at fast-expanding research platform Catalyx More

Buys Combines Romanian Media Monitoring Firms

Oct 31 2022

In Romania, media monitoring and analysis agency Klarmedia has announced the acquisition of competitor firm Media Image Group, for an undisclosed sum. More

Rebrand and Senior Changes for Australia's Mutiny

Oct 31 2022

Sydney-based marketing investment analytics start-up Mutiny has rebranded as Mutinex; given its co-founders new titles; and appointed Adam Beaupeurt, Don Li, Alex Kosheliev and Claire Bertolus in senior roles. More

MetrixLab Adds Rapid Pack Testing Tool

Oct 31 2022

Insight firm MetrixLab has added a hybrid AI-powered tool called PACT Instant to its suite of packaging design testing solutions, promising in-depth evaluation of existing and new designs with results in as little as 48 hours. More

Change of CEO for Dynata

Oct 31 2022

Dynata has appointed a new Chief Executive: former Dodge Data and Analytics head Mike Petrullo replaces longstanding leader Gary S. Laben. More

Investors to Buy UserTesting for $1.3bn

Oct 28 2022

Video-based insight specialist UserTesting, Inc. is to be acquired by private equity firms Thoma Bravo - the owner of Medallia and J.D. Power - and Sunstone Partners, for around $1.3 billion in cash. The investors both have shares in UserZoom, and say they will combine the two companies. More

Hybrid Radio Measure to Launch in Australia

Oct 28 2022

Australian broadcast industry body Commercial Radio & Audio will introduce a new hybrid audience measurement system for its GfK metropolitan radio surveys, from March next year, and describes it as 'the most significant investment and change to [radio measurement] in Australia since ratings began'. More

$170m for Audience Relationship Platform OpenWeb

Oct 28 2022

Community engagement platform OpenWeb has announced $170m in Series F funding, valuing the company at around $1.5 billion. More

Quotient Rolls Out Shopmium App in US

Oct 28 2022

Digital promotions and media tech company Quotient has rolled out its European grocery savings app Shopmium in the US, promising clients the ability to increase brand trial and loyalty while measuring online and off-line shopper interactions. More

Retail Specialist Impact Analytics Raises $10m

Oct 28 2022

AI-based retail, CPG and supply chain planning platform Impact Analytics has raised $10m in a round of growth funding, which it will use to continue expanding its retail solution suite, and scale its customer success, sales and marketing organizations in the US, EMEA and Asia. More

Seed Round for Customer Experience Firm Ninetailed

Oct 28 2022

In Germany, digital customer experience API provider Ninetailed has raised EUR 5m in a seed round of funding, which it will use to expand its team, add new technology and solution partners to its network, and continue developing its architecture. More

Ipsos Reports 5.3% Organic Revenue Rise

Oct 27 2022

Ipsos has reported a 14.3% increase in reported third quarter revenue, to EUR 601.5m from EUR 526.3m a year earlier. Organic revenue growth was 5.3%, while 8.0% resulted from currency effects. More

Havas Media Integrates Samba's Linear TV Data

Oct 27 2022

Havas Media Group (HMG) North America is adding OTT and linear television viewing data from cross-screen television insight and analytics provider Samba TV to its 'Converged' proprietary audience and data management platform. More

Digital Transformation Specialist Ness Acquired by KKR

Oct 27 2022

Full-lifecycle digital services transformation company Ness Digital Engineering has been acquired by private equity firm and GfK shareholder KKR, from its previous owner The Rohatyn Group. Terms of the deal were not disclosed. More

US Firms Link for CPG Trade and Spend Analysis

Oct 27 2022

In the US, data platform Crisp and in-store retail marketing and trade promotions agency Promomash have partnered, to launch a new solution allowing CPG brands to access and analyze actual product sales, shipment and trade spend data in one place. More

Voxpopme to Buy Panel Management Ops Platform HubUX

Oct 26 2022

British-based video feedback and analytics company Voxpopme is to acquire US company HubUX, which provides a platform and service for quick turnaround qualitative and user experience (UX) research. Terms of the deal have not been disclosed. More

Verve Adds Seven Graduates in London and Manchester

Oct 26 2022

Culture, community panels and smart digital research specialist Verve has appointed seven new graduates at its office in Manchester and headquarters in London. More

ICO Issues Warning on Emotional Analysis Tech

Oct 26 2022

In the UK, the Information Commissioner's Office (ICO) is warning organisations to assess the public risks of using emotion analysis technologies, before implementing these systems. The regulator says those firms which do not 'act responsibly' will be investigated. More

Trust in Market Research Sector 'Stable' Says GRBN

Oct 26 2022

A third (33%) of the global public personally trust market research companies, compared to 19% who don't, according to the latest GRBN Global Trust Survey. More

Seed Funds for Insight Platform Ask-AI

Oct 26 2022

Israel-based 'direct answer' and insight platform Ask-AI has raised $9m in a seed round of funding, which it will use to accelerate growth, expanding both its operations and its business reach. More

Toluna Buys 'Agile MR' Firm GutCheck

Oct 26 2022

Consumer insights provider Toluna has acquired US-based 'agile market research' and analytics solutions company GutCheck, for an undisclosed sum. More

Launch and Funds for Publisher Intell Firm Spiny

Oct 25 2022

Digital publishing execs Nana B. Nyantekyi, Shannon Terry and Andrew Johnson have launched Spiny.ai - a content analytics, publisher intelligence and ad revenue generation business. The launch has been supported by a $2.5m venture capital funding round. More

RealityMine and Qrious in Mobile Behavioural Data Deal

Oct 25 2022

Mobile phone data firm RealityMine and app-based data firm Qrious Insight have partnered, to offer behavioural custom panel building and community management along with behavioural targeted surveys for brands and their agencies. More

DISQO Hires VP of Engineering

Oct 25 2022

US-based DISQO has appointed former Google exec Nicholas Weaver as VP of Engineering, leading development of the firm's B2B SaaS product portfolio, as well as its consumer-facing mobile and desktop applications. More

CitizenMe Launches 'Ethical Human Data Marketplace'

Oct 25 2022

In London, personal data business CitizenMe has launched a self-service platform called the Ethical Human Data Marketplace, which it says will help marketers understand the changes in citizens' behaviour resulting from the use of smart devices, web3 and the metaverse. More

PayNearMe Debuts Behavior-based Insights Solutions

Oct 25 2022

In the US, billing and payments platform PayNearMe has launched a suite of analytics solutions called PayNearMe Insights, providing payments and consumer behavior data to help clients understand the health of their business, predict outcomes, and adapt payments strategies. More

Alida Adds 'Conversational Surveys' to TXM Platform

Oct 25 2022

Experience management specialist Alida has added a product called 'Conversational Surveys' to its Total Experience Management (TXM) platform, to drive higher engagement with customers through interactive feedback. More

Shopper Insights Firm Field Agent Buys SimpliField

Oct 24 2022

Field Agent, which provides store-level audits, shopper insights and product trial solutions, has acquired distributed workforce management platform SimpliField for an undisclosed sum. More

Ipsos Names APAC CEO and Chief Client Officer

Oct 24 2022

Ipsos has moved Hamish Munro into the position of APAC Chief Executive Officer, replacing Christophe Cambournac who will move into a global role with the business. Additionally, South East Asia CEO Suresh Ramalingam has been named Chief Client Officer for the APAC region. More

Seed Funds for US Game Analytics Platform ByteBrew

Oct 24 2022

In the US, game analytics platform ByteBrew has raised $4m in a seed round of funding, which it will use to create new technologies for developers, and to expand its team. More

Royal Statistical Society Names Next President

Oct 24 2022

In the UK, the Royal Statistical Society (RSS) has confirmed that Dr Andrew Garrett will be its next President, when Professor Sylvia Richardson's term of office comes to a close at the end of this year. More

Funds for Entertainment Sector Insights Firm StoryFit

Oct 24 2022

In Texas, audience insights provider StoryFit has raised $5.5m in a Series A round of funding, which it will use to expand client solutions and hire for machine learning, marketing and sales roles. The company has also appointed Andy Terrel as Chief Technology Officer. More

Clearbit Launch Delivers Access to In-Market Buyers

Oct 24 2022

In the US, B2B marketing intelligence provider Clearbit has launched a solution called Capture, to provide marketing teams with access to high-intent buyers. More

AdTheorent Health Launches Targeting Solution

Oct 24 2022

In New York, machine learning-based ad platform AdTheorent Health has launched a solution called 'Predictive Audiences', allowing programmatic advertisers to identify the most qualified audiences to target, without relying on personalized information or user IDs. More

Pureprofile Revenue Up 17% Despite Unit Closure

Oct 21 2022

Australia-based consumer data company Pureprofile has announced record revenue of $12m (up 17%) and EBITDA of $1.0m for the quarter ending September 30th - despite a decision to shutter its Pure.amplify Media business in the UK. More

Receipt Data Firm Banyan Pulls In $43m

Oct 21 2022

In New York, Banyan, which offers services such as automated expense management, fraud reduction and shopping offer development using item-level receipt data, has raised $43m in a Series A round of funding. More

UserTesting Unveils 'Virtual One-Way Mirror'

Oct 21 2022

Video-based insights provider UserTesting has upgraded its 'Human Insight Platform' to help clients observe and understand how their customers feel and why. They include what the firm says is the virtual environment equivalent of a one-way mirror for focus group observation. More

Content Intelligence Firm Joins Next Practices Group

Oct 21 2022

US firm The Next Practices Group (NPG) has acquired Atlanta, GA-based content intelligence and strategy company Content Science. Terms were not disclosed. More

Business Intelligence Firm Tellius Secures $16m Funds

Oct 21 2022

Reston, VA-based decision intelligence platform Tellius has announced a $16 million Series B funding round, which will be used to enhance its product, expand its go-to-market capabilities, and recruit for sales, marketing and product engineering functions. More

New Division and MD for Irish Data Science Firm Siren

Oct 21 2022

In Galway, Ireland, investigative intelligence analytics specialist Siren has appointed Dr Ryan Clarke as Managing Director of a new strategic and applied projects division, Siren Consulting. More

Behaviorally Unveils Single-Number Packaging Predictor

Oct 20 2022

In New York, purchasing behavior specialist Behaviorally has launched the PackPower Score, a one-number predictor of the sales impact of new packaging designs. More

Max Diff, Video and Data Viz Upgrades for Suzy

Oct 20 2022

New York-based end-to-end consumer insights platform Suzy has announced a number of product enhancements including the addition of video open-ends, Max Diff choice rankings, and an integrated data visualisation tool, Data Explorer. More

Growth for UK Marketing Budgets Despite Turmoil

Oct 20 2022

In the UK, more firms continue to report growth in marketing budgets than decline, despite the country's soaring cost of living and economic / political uncertainty, according to the IPA Bellwether Report. However, the net positive balance was at its lowest for 18 months. More

Qualtrics Tools Track Impact of EX on CX... and BX

Oct 19 2022

Experience management specialist Qualtrics has announced the launch of CrossXM, a new product line providing automated insights into how clients' employee, customer and brand experiences impact one another - and identifying actions to improve them. More

Momentive Mulling Possible Sale Again?

Oct 19 2022

SurveyMonkey owner Momentive Global Inc has been approached regarding a possible sale and is discussing its options with advisors, according to Bloomberg. More

Stagwell Buys Location Data Analyst Epicenter

Oct 19 2022

Marketing group Stagwell has acquired Epicenter Experience, a software company using mobile and location data to map and sequence complex patterns of consumer behavior. Terms were not disclosed. More

Nielsen Adds YouTube to TAR Measure in Asian Markets

Oct 19 2022

Nielsen has announced the addition of YouTube measurement for desktop and mobile to its Total Ad Ratings (TAR) cross-media measurement solution in Indonesia, the Philippines and Thailand. More

Big Village's EMX Partners with Kroger Data Business

Oct 19 2022

CTV and omnichannel media measurement and planning specialist EMX by Big Village has partnered with Kroger Precision Marketing (KPM) to make Kroger's retail sales data available to advertisers through its Data Connected Private Marketplace (DCPMP) offering. More

Netflix to Work with Nielsen and Others as Ads Appear

Oct 18 2022

Nielsen will report viewing figures for streaming pioneer Netflix in the US, via the former's Digital Ad Ratings (DAR) product, beginning early next year. Verification services DoubleVerify and Integral Ad Science will also be on hand to ensure the streamer's new ads are delivered appropriately. More

Healthcare Audiences Partnership for IRI

Oct 18 2022

Consumer data giant IRI has teamed up with Lasso Partners, a healthcare marketing and analytics platform within the IQVIA group, to give users of the latter's proprietary audience builder, Blueprint, access to IRI's purchase data for CPG and OTC healthcare products. More

French Firm AB Tasty Buys in Germany

Oct 18 2022

Paris-based experience optimization company AB Tasty has acquired Epoq internet services GmbH, an AI-driven recommendation and smart search solution headquartered in Ettlingen, Germany. More

Buy Combines eCommerce Data and Solutions Firms

Oct 18 2022

In the US SmartCommerce, a provider of data-centric, AI-assisted solutions for CPG and related industries, has paid an undisclosed sum to acquire eCommerce optimization and category/channel insights specialist Basketful. More

Alliance for Khoros and Talkwalker

Oct 18 2022

In the US, customer engagement software and services specialist Khoros and social media listening company Talkwalker have announced a partnership promising clients 'insight to action' media and communications tools. More

SurveyMonkey Parent Momentive Cuts 11% of Workforce

Oct 17 2022

SurveyMonkey parent company Momentive has made 11% of its workforce redundant, as part of what it calls a restructuring plan to improve operating margins and improve efficiency. More

European Partner Firms Form Umbrella Company

Oct 17 2022

The shareholders of northern European research firms RAIT, Dive and Intra have agreed to move the companies under a new holding company called STATCO. Ownership and branding of the individual businesses will remain unchanged. More

Netflix and Disney Join UK's BARB

Oct 17 2022

Netflix has joined Disney+ in signing up with BARB, the UK's audience measurement body - a major move forward in measurement of streaming services and the first time Netflix has joined an industry-owned audience currency. More

Manchester Office for MetrixLab

Oct 17 2022

Insights group MetrixLab is opening a second UK office, in Manchester, and appointed three people to work in it: Cecily Crawley joins as a Team Lead and Richard Lomax as an AD, while recent joiner Sam Smith will move from remote working. Three more positions are being recruited. More

Southwood Takes Business Development Role at Teamsearch

Oct 17 2022

In London, data collection services provider Teamsearch has hired former Askia exec Nick Southwood in a newly created business development role. More

Rival Group Hires Chief Growth Officer

Oct 17 2022

Canada-based holding company Rival Group has appointed long-time Mintel exec Shawn Vaughn as Chief Growth Officer, leading Go-To-Market teams across both its mobile-first insight community platform Rival Technologies and its experiential insight specialist Reach3 Insights. More

The Trade Desk Hires Dataxu Founder Bill Simmons

Oct 17 2022

Ad tech firm The Trade Desk has appointed Dataxu co-founder Willard (Bill) Simmons as Vice President of Product, responsible for driving innovations and data science applications across its media buying platform. More

In-Product Researcher Ribbon Secures Seed Funds

Oct 17 2022

London-based in-product research platform Ribbon has raised £2.6m in a seed round of funding, for use in continuing to build out its technology and grow its team. More

QuestionPro Buys CX and Journey Mapping Firm

Oct 14 2022

In the US, online survey and research services provider QuestionPro has acquired customer experience, journey mapping and analytics platform provider SuiteCX for an undisclosed sum. More

Conversational AI Analytics Firm Sestek Acquired

Oct 14 2022

Middle East-based customer communications platform Unifonic has acquired Israel-based conversational AI and analytics solutions provider Sestek, for an undisclosed sum. More

Extra Series B Funds for Marketing Analytics Firm Keen

Oct 14 2022

In the US, predictive modeling and marketing analytics platform Keen Decision Systems has secured an undisclosed amount of add-on Series B financing, which it will use to further develop its decision optimization engine, rooted in predictive analytics. More

Sagacity Solutions Buys REaD Group

Oct 14 2022

Data solutions business Sagacity has acquired London-based marketing and insight agency REaD Group, for an undisclosed sum. More

New Investment for Qual Research Platform Notably

Oct 14 2022

US-based Notably, which helps teams collect, analyze and share qualitative research, has raised $1.5m in an investment round. Funds will boost engineering, machine learning capabilities and overall company growth. More

Dentsu Combines with GWI for 'Deep' Gaming Insights

Oct 13 2022

Marcoms group Dentsu has launched new gaming data and insights capabilities across 21 markets globally, bringing together research panel data from its Consumer Connection System (CCS) with specialist gaming data from Global Web Index (GWI). More

Big Village Adds Forsta Visualizations to CARAVAN

Oct 13 2022

Ad tech and data company Big Village (formerly known as Engine) is to add visualization technology from customer experience and research tech firm Forsta to its CARAVAN Omnibus Surveys, allowing clients to create results presentations for sharing with exec teams and stakeholders. More

Funds for Personal Data Protection App IronVest

Oct 13 2022

IronVest, whose technology is designed to protect personal accounts and personal data from fraud, has emerged from stealth mode with a $23m seed round of funding. The investment will be used to further expand the team and accelerate go-to-market efforts. More

Cipolla Analytics Hires Ed Cohen as CRO for SpotGPS

Oct 13 2022

In the US, music sector software developer Cipolla Analytics has appointed long-time media researcher Ed Cohen as Chief Research Officer, overseeing the expansion of its SpotGPS intelligence software for radio. More

Okendo Launches Connect Survey Solution

Oct 13 2022

In the US, marketing platform Okendo has launched a customer intelligence solution called Connect, allowing eCommerce brands to collect consumer insights at scale and deliver more personalized commerce experiences. More

Seed Funds for Sustainability Intel Firm Continue AI

Oct 13 2022

Israel-based sustainability intelligence provider Continue AI has raised $5.7m in a seed round of funding, which it will use to accelerate its R&D and go-to-market efforts. More

Maru Group Acquired by Stagwell

Oct 12 2022

Research, insight and advisory services provider Maru Group has been acquired by marcoms network Stagwell, which already owns both the Harris and Harris Poll brands. Terms of the deal were not disclosed. More

MindProber Names CRO, Gets Funds for US Opening

Oct 12 2022

Portugal-based consumer neuroscience platform MindProber has expanded to the US, following its closure of a $5.5m Series A round of investment; and has appointed former Toluna / MetrixLab exec Marco Pasqualina as Chief Revenue Officer. More

YouGov Launches DIY Tool Survey Direct

Oct 12 2022

Online research, data and analytics tech group YouGov has launched a self-serve tool called Survey Direct, in the UK and US, allowing users to build surveys with 'granular' targeting capabilities and receive results within an hour. More

NielsenIQ BASES Unveils 'Breakthrough' in Product Testing

Oct 12 2022

NielsenIQ's new product research and innovation division BASES has launched a solution called Creative Product AI, describing it as a breakthrough in how products are tested, screened and optimized. More

Collage Hires for Chief Product and Tech Officer Role

Oct 12 2022

US-based cultural intelligence provider Collage Group has hired Gregory Cypes for the newly created role of Chief Product and Technology Officer, tasked with 'reimagining' its platform to focus on the intersection between software, data science and insights generation. More

Qualtrics Launches Government Web Experience Solution

Oct 12 2022

Experience management (XM) platform Qualtrics has launched a 'Government Web Experience' solution, asking public sector site users about their experiences and helping with web design, content and performance optimization. More

FlexMR Adds Four to Team

Oct 12 2022

Tech-led insight agency FlexMR has hired for four new roles. Hannah McGeoghegan joins as Participant Engagement Manager and Kris Hamilton as Scrum Master in the Tech Development team; Lily Nawara as Research Associate; and Charisma Agyemang as Business Development Representative. More

WPP Opens Campus in Toronto

Oct 12 2022

Marcoms company group WPP has opened a Campus in Toronto, bringing together 2,000 people from across its agencies. More

Nielsen Sale to Consortium Completed

Oct 11 2022

Nielsen has announced the completion of its previously announced sale to a private equity consortium in an all-cash transaction valued at approximately $16 billion, including the assumption of debt. More

Gravy Launches Sensitive Location Data Service

Oct 11 2022

In the US, location and behavior-based targeting firm Gravy Analytics has launched a privacy-enhancing technology called PrivacyCheck, to help organizations ensure location data generated at sensitive locations is not used, shared or resold. More

Senior Hires for Azure Knowledge in London and Atlanta

Oct 11 2022

US-based data collection and digital research agency Azure Knowledge has expanded its leadership team with the appointment of Remek Gabrys as European Business Unit Head in London, and Justin Blomgren as Vice President of Client Development, based in Atlanta, GA USA. More

Canvs AI Launches 'Connector' for Forsta Platform

Oct 11 2022

Text analytics specialist Canvs AI has launched a connector for the Forsta Survey platform, enabling users to import responses to open-ended questions, along with relevant cross-tab data, directly into Canvs for analysis. More

Hello Ara Debuts User Engagement Tool

Oct 11 2022

Hello Ara, which conducts research through conversations rather than surveys, has officially launched a 360 degree AI-based methodology called #Explore, to help brands engage 'future users'. A discussion of the approach won best paper at ESOMAR Congress 2022, held in Toronto last month. More

TDCX Opens Campus in Turkey

Oct 11 2022

Singapore-based digital customer experience solutions provider TDCX has expanded to Turkey, where its new campus will offer capabilities in Turkish and Arabic, in addition to European languages. The firm also plans to expand to Brazil, Indonesia and Vietnam in the next twelve months. More

Kantar Enhances Link AI for Digital Tool

Oct 10 2022

Kantar has added three new brand metrics to its Link AI for Digital predictive tool - Aided Awareness, Consideration and Purchase Intent - which it says 'make it possible to forecast digital ad effectiveness and brand consideration in as little as 15 minutes'. More

Biden Order Fleshes Out New US-EU Privacy Framework

Oct 10 2022

President Joe Biden has signed an executive order outlining US commitments to safeguarding personal data in transfers between the States and the EU. The rules slot into the new Privacy Framework agreed in principle in March this year, intended to replace the fallen Privacy Shield arrangement. More

Delineate Hires Leader for Latin America

Oct 10 2022

UK-based insights and data firm Delineate has brought in Sandra Garbuno Alcantra as Head of LATAM. She worked for more than twenty years at Kantar, latterly as a Senior Client Lead. More

Funds and Launch for BI Platform Lightdash

Oct 10 2022

London-based open source Business Intelligence platform Lightdash has launched its core product for general use, and announced seed funding of $8.4m. More

Cision's Streem Adds to Social Media Analysis Tool

Oct 10 2022

Australia-based real-time media monitoring company Streem has enhanced Engage social intelligence tool with the launch of a number of new performance metrics. More

Nielsen Partners in Europe for Segmentation Offer

Oct 7 2022

In Europe, Nielsen has partnered with FMCG cash-back app Shopmium, a subsidiary of its existing US partner Quotient Technology, promising improved segmentation-based digital marketing for the post-cookie world. More

Raft of C-Suite Hires for PC Dreamscape

Oct 7 2022

Marketing tech business PC Dreamscape had added four to its leadership team: Dmitri Zolotkovsky as CFO, Dave Hogan as CTO, Rose Zory as CHRO and Harmon Lyons as EVP and General Manager. More

BARB Issues Tender for Panel Expansion Recruitment

Oct 7 2022

UK television audience measurement body BARB is looking for suppliers to recruit for an expanded panel. Submissions are due by 7th November 2022, with work beginning in January. More

VideoAmp Debuts Second-by-Second Ad Measurement

Oct 7 2022

In the US, ad measurement and optimization platform VideoAmp has released a solution called 'Second-by-Second Ads Viewership', offering actualized results with inputs from both Smart TV ACR and STB viewing data across more than 39 million homes. More

New Features and UK Launch for ROI Platform Measured

Oct 7 2022

US-based media optimisation platform Measured has launched a new benchmark comparison tool, and announced its official launch in the UK. More

Sympler Hires Former Phoenix Execs Schiela and Jutton

Oct 7 2022

New York-based qualitative research platform Sympler has appointed long-time Phoenix Marketing International (PMI) execs John Schiela as Chief Client Officer and Kristin Jutton as Head of Marketing. More

DoubleVerify Opens DV Attention Lab

Oct 7 2022

US-based digital media measurement and analytics firm DoubleVerify (DV) has launched the DV Attention Lab, to help advertisers optimize campaign performance using data on ad engagement and ad exposure. More

New Funds for Workforce Intelligence Firm Revelio Labs

Oct 7 2022

New York-based Revelio Labs has raised $15m in a Series A round of funding, which it will use to expand its offering for corporate HR and strategy. More

Leger Invests in UX and Neuroscience Firm Cube

Oct 6 2022

Canadian polling, MR and strategy firm Leger has acquired a minority stake in Cube, which specializes in user experience (UX) and consumer neuroscience. Terms of the deal have not been disclosed. More

Kantar Hires EVP for Combined Creative & Media Arm

Oct 6 2022

Kantar has appointed Steve Silvers to lead its newly combined Creative & Media Solutions business, with responsibility for growth strategy and product innovation for the division. He is based in the US. More

WPP Buys Passport Brand Design

Oct 6 2022

Marcoms group WPP has acquired insights-led branding agency Passport Brand Design, which conducts consumer research to help establish how a brand can best serve its audience. Terms of the deal were not disclosed. More

Channel 4 Partners for Attribution Platform Launch

Oct 5 2022

4Sales, the advertising arm of UK TV broadcaster Channel 4, has partnered with media consumer behaviour measurement firm ViewersLogic to develop a platform which measures an individual consumer's journey to purchase, rather than just the media they consume. More

Online Identity Platform Yofi Launches

Oct 5 2022

US entrepreneurs Alex Shamir, Jordan Shamir and Andrew Stetsenko have launched a platform called Yofi, to help brands and retailers understand their 'actual' customers, their motivations, and the best way to interact with them. The team has raised $1.5m in a pre-seed round of funding. More

Wunderman Thompson Hires Global Chief Experience Officer

Oct 5 2022

WPP-owned marcoms network Wunderman Thompson has appointed Preeya Vyas as Global Chief Experience Officer, to lead its Customer Experience (CX) practice. She will be based in New York. More

SmartCommerce Buys Recipe Personalization Tool Myxx

Oct 5 2022

In the US, product data platform SmartCommerce has acquired Myxx Solutions, whose marketing platform offers consumers personalized shoppable recipes, and uses its 'list-to-cart' technology to connect consumers to food retailers. Terms of the deal have not been disclosed. More

EMI Adds Three to Business Development Team

Oct 5 2022

In the US, online sample provider EMI Research Solutions has appointed Angie Trujillo Emrie, Goshen Perry and Sahil Mehta as Directors of Business Development. More

Kin + Carta Promotes Hasemeyer to Americas Group CEO

Oct 5 2022

London-based digital transformation consultancy Kin + Carta has promoted Adam Hasemeyer to the role of Group Chief Executive Officer for the Americas region. He replaces Kelly Manthey, who moved into the position of Global CEO in July. More

Google Surveys Shelved

Oct 4 2022

Google has announced that its Surveys and Surveys 360 solutions will no longer be available after November 1st, as it believes in their current form they are no longer the best way to help businesses of all sizes run custom market research. More

Kantar TGI and Adsquare in Local Ad Effectiveness Deal

Oct 4 2022

Kantar's TGI consumer data team has partnered with location intelligence company Adsquare to help brands build targeted, cookieless and ID-free localised ad campaigns in Great Britain and France. More

Sprinklr to Quadruple R&D Headcount in Singapore

Oct 4 2022

Customer experience management specialist Sprinklr has announced plans to more than quadruple the size of its Singapore-based Research and Development (R&D) Center to up to 100 professionals, during the next 36 months. More

Nielsen DAR YouTube Measures Move to 'Always On'

Oct 4 2022

Nielsen has announced that its 'always on' Digital Ad Ratings (DAR) will now include measurement of YouTube video ad campaigns, simplifying campaign measurement by eliminating the need for advertisers and agencies to manually tag or enable campaigns. More

Double MRS 'Oppies' Win for ResTech Firm Cobalt Sky

Oct 4 2022

Research technology provider Cobalt Sky took home two gongs at this year's MRS Operations Awards, including the main prize, the Premier Award for Operational Excellence. The awards ceremony took place at The Curtain, in Shoreditch, London, last Thursday evening. More

Vox Behavioral Insights Practice Opens in US

Oct 4 2022

In the US, comms agency Vox Global has opened a Behavioral Insights practice, led by SVP and company Partner James Baril, with support from Partner Jessica Abensour. More

$146m for SingleStore Database Management System

Oct 4 2022

In the US, database management system SingleStore has raised $146m in a Series F-2 round of financing. Funds will be used to fuel continued growth and strategic initiatives. More

Hall & Partners' Fanuele Named Bastion Insights CEO

Oct 3 2022

In the US, consumer research and strategy consultancy Bastion Insights has appointed long-time Hall & Partners' exec Joanna Fanuele as Chief Executive Officer. She replaces outgoing CEO Chris Hubble, who founded the agency in 2009. More

Yahoo! and Adsquare in DOOH Measurement Deal

Oct 3 2022

Yahoo! and audience data and targeting specialist Adsquare have partnered to help advertisers in EMEA markets develop their digital out-of-home (DOOH) campaigns, using Adsquare's footfall measurement and audience scoring segments. More

TechTarget Launches 'Priority Engine for Healthcare'

Oct 3 2022

In the US, B2B tech purchase intent data and services provider TechTarget has launched a solution called 'Priority Engine for Healthcare', to deliver customized insights for B2B organizations targeting the healthcare sector. More

InSites Names Director in Sydney

Oct 3 2022

Global online communities specialist InSites Consulting has appointed former Crowd DNA exec Erryn Balzan as Business Director, based in Sydney, Australia. More

Annalect Names UK Managing Director

Oct 3 2022

Omnicom-owned data and analytics firm Annalect has named Marie Clayton UK Managing Director, and part of the firm's senior EMEA leadership team. More

Nielsen India Hires for Marketing Effectiveness Role

Oct 3 2022

Nielsen has appointed long-time Amway exec Deepak Mann as Director, Marketing Effectiveness, based in Mumbai, India. More

First CTO for Stagwell Marketing Cloud

Oct 3 2022

In the US, marcoms network Stagwell has appointed Mansoor Basha as the first Chief Technology Officer for its Marketing Cloud (SMC). More

Comscore Announces Restructuring and Layoff Plan

Sep 30 2022

In the US, Comscore has set out a cost-cutting restructuring plan, which will see an undisclosed number of employees lose their jobs. More

QuestionPro Launches Reputation Management Tool

Sep 30 2022

In the US, online survey and research services provider QuestionPro has launched a tool called CX Reputation, which monitors and analyzes public ratings from reviews sites and other sources about a company's brands or products, and provides insights based on this feedback. More

Funds for Fintech Consumer Insight Firm Monnai

Sep 30 2022

Monnai, a consumer insight infrastructure for fintech businesses, has raised $3.15m in a seed round of funding, for use in further developing its platform, for new hires, and continued global expansion. The solution is used by clients in India, Asia and Latin America, with plans to expand into North America. More

Momentive Rolls Out Product Updates

Sep 30 2022

SurveyMonkey parent company Momentive has added AI-based solutions to capture brand and market insights and improve product experience; enable customers to survey multiple audiences at once; and to reach niche or specialized audiences. More

Quotient Adds New Promotion Impact Measure

Sep 30 2022

Digital promotions and media tech company Quotient has added a feature allowing marketers to measure the impact of shopper promotions and couponing on media such as digital out-of-home, sponsored search, and on- and off-site display. More

Behaviorally Opens Dubai Hub

Sep 29 2022

US-headquartered shopper and digital marketing consultancy Behaviorally has opened a hub in Dubai, where it has appointed former Nielsen MD Abhik Gupta as a Consultant. More

Funds for Shopper Experience Firm Searchspring

Sep 29 2022

In the US, shopper experience consultancy Searchspring has raised an undisclosed amount of funding from equity firm PSG, which it will use to expand its product innovation and for go-to-market expansion - both across the US and internationally. More

InnovateMR Adds Two Senior Sampling Execs

Sep 29 2022

Sampling and ResTech company InnovateMR has expanded its senior supply team with the appointment of Gaurav Sharma as Vice President of Global Sample in India, and Mark Rasmussen as Senior Director of Global Supply, based in the US. More

Outsourced CX Specialist Expands in the Philippines

Sep 29 2022

Singapore-based digital customer experience solutions provider TDCX has expanded in the Philippines, with the opening of an office in Iloilo. More

Investors Buy Major Stake in Ad Intel Provider MediaRadar

Sep 28 2022

In the US, private equity firm Thompson Street Capital Partners (TSCP) and investment fund Endicott Capital have acquired a major stake in cross-media advertising intelligence provider MediaRadar from Frontier Growth, which will remain a minority shareholder. Terms have not been disclosed. More

Toluna Launches Automated Multimarket Research Tech

Sep 28 2022

Consumer insights provider Toluna has added multimarket research capabilities to its Toluna Start platform, to enable users to target unlimited markets through a single setup process, and analyze global data through a single reporting link. More

PureSpectrum Hires Dynata's Flatow as Strategy Chief

Sep 28 2022

In the US, online sample marketplace PureSpectrum has hired former Dynata and Reimagine exec Jonathan Flatow as its first Chief Strategy Officer, and as Chief Counsel. More

Reckitt Launches 'Ignite' Online Innovation Hub

Sep 28 2022

Multinational consumer goods company Reckitt has launched an online innovation hub called Ignite, through which it aims to create solutions to solve 'some of the world's greatest challenges'. More

EssenceMediacom Names Wei China CEO

Sep 28 2022

EssenceMediacom, which will combine digital strategy, data-driven creative, analytics, and tech capabilities with multichannel, audience planning and strategic media expertise, has appointed Benjamin Wei as China Chief Executive Officer. More

Contentsquare Debuts Web Site Speed Impact Measure

Sep 28 2022

Digital experience analytics firm Contentsquare has launched a new capability, called Digital Experience Monitoring (DEM), which allows businesses to better understand the impact of web site speed on customer experience and conversions, and improve web site performance. More

Curion Launches New Product Benchmarking Score

Sep 28 2022

In the US, product and packaging consumer insights firm Curion has launched the Curion Score - a product benchmarking tool that allows brands to compare their product to 500 million data points within the company's proprietary insights database. More

Crowd DNA Opens in LA, Hires in NYC and Singapore

Sep 27 2022

Cultural insights and strategy consultancy Crowd DNA has opened an office in Los Angeles, headed by recently appointed David Stewart. The firm has also hired Hina Hussain as Head of Agency in New York, and Radha Patel as a Director in Singapore. More

M:Metrics Founder Seamus McAteer Joins On Device in US

Sep 27 2022

London-based mobile research and sample specialist On Device Research has appointed M:Metrics co-founder Seamus McAteer as an independent Director, to help build the business in North America and advise on overall product and corporate strategy. More

Former Ipsos Exec Schneider Joins Morning Consult

Sep 27 2022

In Washington DC, decision intelligence company Morning Consult has appointed long-time Ipsos exec Jessica Schneider as Global Head of Client Services. More

Seed Funds for HR Analytics Firm Employee Cycle

Sep 27 2022

In the US, HR analytics dashboard Employee Cycle has closed a $2.5m seed round of financing, which it will use to support the development and launch of its Employee Data Platform (EDP), and to hire for its sales, marketing and engineering departments. More

Funds for Digital Screen Targeting Firm Displayforce

Sep 27 2022

Hong Kong-based DOOH (digital out-of-home) performance marketing automatization tool Displayforce has raised EUR 500k in a pre-seed round of financing, which it will use to expand further into Europe and enhance its sales and marketing. More

Ipsos Promotes for 'Smart Acquisitions' Role

Sep 26 2022

Ipsos has appointed 24-year company veteran Jean-Michel Mabon in the role of Head of Mergers and Acquisitions, responsible for overseeing buys in connection with a growth plan the group announced in June. More

Local Ad Buying Partnership for Comscore, Dentsu

Sep 26 2022

Marcoms agency Dentsu International will shift its local TV buying to a Comscore-based currency, supporting transactions on advanced audiences in all 210 US local markets, through a new partnership just announced. More

UX Research Firm AnswerLab Gets Growth Funds

Sep 26 2022

In San Francisco, user experience (UX) research firm AnswerLab has raised an undisclosed sum of funding from media, entertainment and comms investor Shamrock Capital. The investment will drive the continued growth and expansion of AnswerLab's service and team. More

Forsta Upgrades InterVu Online Groups Solution

Sep 26 2022

Research and customer / employee experience technology provider Forsta has announced upgrades to its online focus group solution InterVu, integrating high quality video and audio for virtual experiences, enhancing sharing features, and adding quick polls and other features. More

CallMiner Appoints Chief Customer Officer

Sep 26 2022

Conversation intelligence specialist CallMiner has hired former Evergage and Salesforce exec Jonathan Ranger as Chief Customer Officer (CCO). More

LiiV Hires Product / Tech Leader

Sep 26 2022

Media intelligence and data science holding company LiiV Group has hired Vito Covalucci as its first Group Chief Product and Technology Officer. More

Appsumer Debuts Free Platform for Smaller Advertisers

Sep 26 2022

Mobile app ad insights and analytics platform Appsumer has launched a free cross-channel dashboard and reporting solution called Appsumer Starter, to help 'scaling' smaller app advertisers gain automated performance insights for the channels they most commonly use, including Meta, Google and TikTok. More

US Firms in Demand Forecasting Partnership

Sep 26 2022

In the US, merchandising, marketing and supply chain solutions provider SymphonyAI Retail CPG has partnered with event intelligence firm PredictHQ, to help clients prepare for the impact of events such as public holidays, school holidays and 'observances'. More

YouGov Debuts Free Versions of BrandIndex and Profiles

Sep 23 2022

YouGov has launched free 'Lite' versions of its BrandIndex and Profiles tools, allowing users to analyse their target audiences and track brand performance for no charge. More

Ascribe Offers One Hour Verbatim Coding

Sep 23 2022

US-based verbatim analysis software firm Ascribe has announced a new release of its AI Coder, which it says enables responses to be coded and a summary delivered within an hour. More

605 and Conviva in Cross-Media Measurement Deal

Sep 23 2022

US television measurement and analytics company 605 has announced a data and tech collaboration agreement with streaming TV measurement and intelligence platform Conviva, to provide a de-duplicated view of media consumption in US households. More

Hansa and Qualtrics in Brand Health Partnership

Sep 23 2022

Indian-owned consumer insights company Hansa Research has partnered with experience management platform Qualtrics, to help organizations monitor their brand health performance and build their brands in the country. More

$20m for Tourism Intelligence Provider Zartico

Sep 23 2022

In the US, tourism industry data intelligence and analytics specialist Zartico has raised $20m in a Series A round of funding, which it will use to grow its engineering and product teams, and expand its machine learning, AI and predictive capabilities. More

Relative Insight Hires Sales Team Leader in US

Sep 23 2022

Text analytics software firm Relative Insight, headquartered in the UK, has appointed long-time IBM exec Kimberly Shernoff to lead its US-based sales team from the firm's new Philadelphia office. More

Kantar Expands YouTube Ad Effectiveness Measure

Sep 22 2022

Kantar has expanded its YouTube measurement services, allowing marketers to assess ad effectiveness in both single channel and multi-channel campaigns. More

Zappi Customer Transformation Role for Jefferies

Sep 22 2022

Automated insights platform Zappi has hired MRS Board Chair Sinéad Jefferies for a newly created role with a global remit, Senior Vice President of Customer Transformation. More

AnalyticsIQ Names Chief Strategy Officer

Sep 22 2022

In the US, former Infutor COO Kevin Dean has joined predictive analytics and marketing data provider AnalyticsIQ as Chief Strategy Officer. More

MRC Launches Final Outcomes and Data Quality Standards

Sep 21 2022

In the US, the Media Rating Council (MRC) has released the final version of its standards for measuring the outcomes of advertising and media buys, as well as the data used to do that. More

$36m Growth Fund for People Analytics Platform Knoetic

Sep 21 2022

In New York, people analytics platform Knoetic has raised $36m in a Series B round of funding, which it will use to hire for its Product, Engineering, and go-to-market teams. More

More New Faces than Repeats in Insight250

Sep 21 2022

Winners have been announced for the second 'Insight250' awards, which recognise MR industry 'leaders, visionaries and pioneers'. The list rings the changes, with only 40% of last year's winners appearing again. More

New Affectiva Metrics Measure Reactions in Online Qual

Sep 21 2022

Swedish eye tracking tech firm Smart Eye has expanded its Affectiva Emotion AI technology with the launch of 'Conversational Engagement' and 'Conversational Valence' metrics, to provide insight into consumer responses to content, using facial analysis for online qual research. More

Cannabis Data Firm Names Chief Knowledge Officer

Sep 21 2022

Cannabis industry data and business intelligence provider New Frontier Data has promoted Amanda Reiman to the role of Chief Knowledge Officer, replacing John Kagia who has been named Director of Policy for the Office of Cannabis Management for the state of New York. More

Qualtrics Launches Video Feedback Solution

Sep 21 2022

Experience management platform Qualtrics has launched a solution called Video Feedback, to help organizations capture qualitative video feedback from their customers, analyze both words and emotions, and use that data to make business decisions. More

Canvs AI Updates Platform to Scale Analysis of Open-Ends

Sep 21 2022

Text analytics specialist Canvs AI has updated its platform, including its processing pipeline, to support the volume of open-ended text uploaded for analysis, with customer experience, brand tracking, and audience feedback, the three fastest growing categories. More

Text Analyst Relative Insight Expands to Philadelphia

Sep 20 2022

UK-based text analytics software firm Relative Insight has opened an office in Philadelphia - its second location in the US. More

InCrowd Debuts Syndicated Tool for Life Sciences

Sep 20 2022

In the US, healthcare market research firm InCrowd has launched a syndicated MR solution called 'Essentials' to provide life sciences companies with ongoing, real-time access to market performance metrics. More

PubMatic Buys Media Measurement Platform Martin

Sep 20 2022

In the US, digital ad tech company PubMatic has acquired media measurement and reporting platform Martin for an undisclosed sum. More

Ocurate Launches LTV Lead Scoring System

Sep 20 2022

Predictive analytics platform Ocurate has launched a system called 'Lead Scoring', to help organizations allocate funds to recapture high value customers based on their likely consumer lifetime value (LTV). More

Microsoft's Vangala Joins Newly Merged IRI and NPD

Sep 16 2022

In the US, former Microsoft exec Malli Vangala has joined newly merged consumer data and insights providers IRI and The NPD Group as Chief Strategy Officer. He succeeds Wei Lin Wong, who will now focus on his role as President of Retail. More

Qualtrics Rolls Out XM Benchmarks

Sep 16 2022

Experience management (XM) platform Qualtrics has launched a system of XM Benchmarks, to help organizations compare their customer satisfaction, patient perceptions and employee engagement levels against industry peers and competitors. More

Former SurveyMonkey Exec Takes New Role at Act-On

Sep 16 2022

Act-On Software, which uses customer behavior, preferences and data to guide engagement strategies, has hired former SurveyMonkey exec Jeffrey Coleman for the newly created role of Chief Customer Officer. He is based in Portland, Oregon. More

Funds for Content Personalization Specialist FindMine

Sep 16 2022

In New York, content creation and personalization platform FindMine has received a new round of venture capital funding, which supplements a previous seed round and brings the total raised to date to $9.9m. More

iSpot Names SVP of Agency Partnerships

Sep 16 2022

TV ad measurement firm iSpot has appointed Jodie McAfee as Senior Vice President of Agency Partnerships, to expand and deepen cooperation with agencies and lead initiatives aimed at helping those firms to integrate iSpot's products for buying, planning and optimization. More

Amazon Adds Customer Insights for Seller Analytics

Sep 16 2022

Amazon has added new features to three tools, 'Manage Your Experiments' (for product content optimization), Search Analytics Dashboard and Product Opportunity Explorer - giving sellers customer insights and analytics data to launch new products and increase sales. More

$18m for Business Data Analyst Sightfull

Sep 15 2022

Business data analyst Sightfull has raised $18m in a Series A round of funding, which it will use to accelerate product development and expand its team across a number of departments. More

Verve Hires in Manchester, Sydney and London

Sep 15 2022

Culture, community panels and smart digital research specialist Verve has appointed Kylie Fitzpatrick as a Director in its Manchester Hub. Additionally, the company has made hires in Sydney and London, along with six London promotions. More

Kroger Precision Marketing Adds Video and CTV Data

Sep 15 2022

Kroger Precision Marketing (KPM), the retail media business of supermarket giant Kroger, which is powered by the chain's loyalty card data business 84.51 degrees, has expanded its private programmatic marketplace to include video and CTV inventory. More

Ads on Wheels Launches AMPED OOH Impression Measure

Sep 15 2022

In Australia, mobile out-of-home (OOH) company Ads on Wheels has launched an impression measurement tool called AMPED. More

Seed Funds for Spatial Analytics Platform Cognitive3D

Sep 15 2022

In Canada, spatial analytics platform Cognitive3D has raised $2.5m in a seed funding round, and says it will double headcount during the next eighteen months. More

Former Escalent Exec Rob Stone Named Onclusive CEO

Sep 14 2022

In London, media intelligence provider Onclusive has appointed former Escalent exec Rob Stone as Chief Executive Officer, following the resignation of Manuel Moerbach, who has returned to New York. More

Funds for New Consumer Insights Tech Firm Horizon

Sep 14 2022

In Germany, recently launched consumer insights and research tech firm Horizon has raised $1.4m as part of a pre-seed funding round. In addition Annie Melnic, previously Head of Consumer Insights for Outdoor Sports at adidas, has joined the company as Head of Data Analytics & Insights. More

Nielsen Deals Add Health, Auto and MarTech Audiences

Sep 14 2022

Nielsen has partnered with healthcare audiences provider Swoop, auto insights specialist Polk, and ad and MarTech company Epsilon to expand its audiences portfolio, which includes its Audience Planner and Advanced Audience Posting tools. More

Quant Recruitment Launch and Qual Hire for Schlesinger

Sep 14 2022

Data and research tech company Schlesinger Group has launched 'Quantitative Recruitment-as-a-Service', to help users build online communities / panels globally. The firm has also appointed former Ipsos SVP of Operations Joe Mulvaney as Senior Vice President of North American Qualitative. More

Altair to Buy Advanced Analytics Firm RapidMiner

Sep 14 2022

In the US, computational science and AI specialist Altair is to acquire advanced analytics and machine learning software company RapidMiner. Terms of the deal have not been disclosed. More

Comscore Names New APAC Management Team

Sep 14 2022

Comscore has appointed Geet Lulla as VP Sales for Asia Pacific, Atul Nandoskar as Sales Director in Mumbai, and Madan Acharya to manage client insights across APAC. Meanwhile Visakh Vijayakumar has been promoted to Sales Director in Bangalore. More

ISG Experience Assessment Center Launches

Sep 14 2022

In the US, tech research and advisory firm Information Services Group has launched the ISG Experience Assessment Center, to evaluate the health of business relationships and the quality of workforce experiences. More

New Investor Bridgepoint Takes Majority Stake in MiQ

Sep 13 2022

Marketing intelligence and programmatic media specialist MiQ has sold a majority stake to private equity firm Bridgepoint, in a deal said to value the company at up to $1 billion. More

General Motors Taps Into NBCUnified Platform

Sep 13 2022

Automotive giant General Motors will be the first advertiser to integrate its own first-party data with media group NBCUniversal's identity platform, NBCUnified. More

Former Medallia CRO Joins Board of quantilope

Sep 13 2022

In New York, automated consumer research firm quantilope has appointed Elizabeth Carducci, a founding member of CX platform Medallia, to its Board of Directors. More

eCommerce Insights Buy for Bright Data

Sep 13 2022

Web data platform Bright Data has announced the acquisition of eCommerce insights provider Market Beyond, adding digital shelf analytics to its range of services. On the back of this buy, the firm is launching a new division, Bright Insights. More

Toluna Adds GM for Americas

Sep 13 2022

On-demand insights provider Toluna has appointed Jeff Claypoole as General Manager, Americas, responsible for sales and revenue growth in the region. More

Psyma's Healthcare Division Merges with Exevia

Sep 12 2022

German research firms Exevia GmbH and Psyma Health & CARE have announced a merger, and with immediate effect will operate within the larger Psyma Group AG as Psyma+Exevia Health GmbH. More

ARF to Define Attention and Validate its Measurement

Sep 12 2022

In New York, trade body the Advertising Research Foundation has launched a new initiative called the ARF Attention Validation Project, which aims to 'inform the market' about the workings of different attention measurement solutions and the extent of their replicability and 'convergent validity'. More

FTC Locks Horns with Kochava over Location Data

Sep 12 2022

In the US, the Federal Trade Commission has filed a lawsuit against attribution and measurement solutions company Kochava, claiming its sells sensitive geolocation data from mobile devices. Kochava says it's fully compliant and is now suing the FTC in return. More

Contentsquare and Namogoo Extend Integration

Sep 12 2022

Digital experience analytics firm Contentsquare has extended its partnership and integration with customer journey analyst Namogoo, adding detailed contextual information to its customer behavior data, with particular benefits in understanding first-time and unknown site visitors. More

Promotions, New 'Ops Excellence' Team for RealityMine

Sep 12 2022

Manchester, UK-based mobile device monitoring specialist RealityMine has announced three promotions to support client growth and ongoing product development: Craig Parker becomes Product Manager, Sarah Davis Head of Operational Excellence, and Richard Stewart Delivery Manager. More

Ipsos Launches IndiaBus

Sep 9 2022

Ipsos India has launched a new large sample, nationwide omnibus running multiple times per month and offering rapid turnaround research. More

Lumen and TVision Partner on TV Viewing and Attention

Sep 9 2022

Viewer engagement metrics firm TVision and attention measurement specialist Lumen Research have announced a formal partnership promising cross-platform attention measurement for US and UK customers; with TVision developing a new UK-based, opt-in panel. More

Senior Change Amid Rapid Growth for Sprinklr

Sep 9 2022

US-based customer experience management specialist Sprinklr continues its rapid growth, this week announcing a revenue rise of 27% in the second quarter, ending July 31st, to $150.6m. The firm will also have a new CRO, Paul Ohls, as Luca Lazzaron steps down on October 1st. More

Growth Funds for Jaspers' Latana

Sep 9 2022

Berlin-based, AI-powered brand tracking and consumer insights platform Latana has raised EUR 36 million in a Series B round of equity and debt financing. Funds will be used to scale Latana's marketing and sales operations, grow its consumer-facing product teams, and for R&D. More

Arbitron Veteran Scott Musgrave Joins Coleman Insights

Sep 9 2022

In North Carolina, US. media research firm Coleman Insights has appointed Scott Musgrave as the newest member of its executive team, focused on sales and starting on Monday 12th September. More

Insights Platform Stratifyd Adds Funds and Leaders

Sep 9 2022

Charlotte, NC-based CX analytics and insights platform Stratifyd has raised $10m in a Series B3 round of funding. The firm recently appointed Eric Healy as CEO and Jake Darley as CFO. More

Dig Insights Sells Majority Stake to Equity Firm

Sep 8 2022

Private equity firm Beringer Capital has spent an undisclosed sum to acquire a majority stake in Toronto, Canada-based Dig Insights. More

Tokyo Office and Appointment for QuestionPro

Sep 8 2022

Online survey and research services firm QuestionPro has expanded to Japan with the opening of a Tokyo office, and appointed MR veteran Satoshi Komatsuzaki to lead it as Country Director. More

Pop Culture Ad Targeting? ReedPop Makes It So

Sep 8 2022

US- and UK-based ReedPop, known for its pop-culture events and journalism, has launched an audience targeting platform called ENGAGE, promising in-depth user insights across its community of digital and in-person customers and accurate targeting of pop-culture fans worldwide. More

Kynetec Hires CTO in Texas

Sep 8 2022

Agriculture and animal health specialist Kynetec has appointed a CTO, Vadim Dolt, based in Dallas, Texas. More

Four Join Logica Research

Sep 8 2022

In San Francisco, custom MR company Logica Research has appointed Brian Sheil as a Senior Research Manager; Malini Hari as Research Lead; Sumi Duttaray as Market Sizing and Analytics Lead; and Julia Buffolino as Marketing Research Analyst and Operations Support. More

Big Village Upgrades Segmentation and Targeting Offer

Sep 8 2022

AdTech and data company Big Village has added new features to its Audience Intelligence platform, allowing clients to bring in-depth first-party data into audience targeting, plan media and reach audiences in real time. The firm was formerly known as ENGINE, outside the UK. More

Savanta Buys London's Motif

Sep 7 2022

Next15's data and insights division Savanta has acquired London-based research firm Motif, a 40-strong consumer and b2b agency providing expertise in customer experience, brand strategy and proposition development. Terms were not disclosed. More

Verve Launches 'Ignite' Holistic Approach

Sep 7 2022

Community panels pioneer and culture expert Verve has launched ignite@VERVE, a new offer combining its heritage in communities and smart digital research with a range of proprietary tools including AI, a global network of 'cultural and creative individuals', and a new cultural values framework. More

ESOMAR Appoints Global Marketing Head

Sep 7 2022

Global insight and data membership organization ESOMAR has appointed Gabriela Kusters as Head of Global Marketing, responsible for extending existing marketing initiatives and growing awareness of the association around the world. More

Former Ad-ID Leader Joins Ad Data Platform Advocado

Sep 7 2022

St Louis, MO-based cross-screen advertising data platform Advocado has appointed ad industry data and tech expert Harold Geller as VP of Strategic Development. More

BARB to Consult on Video Coverage Definition

Sep 6 2022

BARB, the UK's television audience measurement service, has announced an industry consultation on the extension of its reporting to include all television and 'television-like' content on video-sharing platforms; and appointed former Vodafone exec Paul Evans as an independent adviser to lead it. More

New CPO to Lead Expansion for Ambitious Full Circle

Sep 6 2022

US-based panel and sample firm Full Circle Research has appointed former Ipsos exec Alexandrine de Montera to its leadership team as Chief Product Officer. More

Stevens Joins App Data Start-up Qrious insight

Sep 6 2022

Seven weeks on from launching, app-based data firm Qrious insight has added Craig Stevens to its leadership team as Chief Commercial Officer. More

R3 Unveils Marketing Benchmarking Tools

Sep 6 2022

US-based marketing consultancy R3 has launched a suite of four digital tracking services, allowing marketers to benchmark their social, influencer, search and e-commerce marketing against competitors. More

Launch of 'MESHtopia' Best Practice Center

Sep 6 2022

Analytics and insight company MESH Experience has announced the launch of a global center of best practice, to be known as MESHtopia, and led by Global MD Dana DiGregorio and Data Quality Manager Martin Daniel. More

Instacart Buys Pricing and Promotions Tester Eversight

Sep 5 2022

California-based grocery technology company Instacart has acquired Eversight, an AI-powered platform for CPG brands and retailers, which among other features allows clients to continuously test customized pricing and promotions directly with customers, at scale. More

Deal Gives IRI Clients Use of Epsilon Clean Room

Sep 5 2022

In the US, consumer data provider IRI and ad and marketing tech company Epsilon have connected the latter's identity solution CORE ID with IRI's CPG transaction data, through Epsilon's clean room, PeopleCloud Prospect. More

New, Larger London Home (Again) for Sapio

Sep 5 2022

London-based full service consumer and B2B MR agency Sapio Research is moving to its fourth new home in just six years, this time in Borough, near London Bridge. More

Flow Recruitment Expands to Sydney

Sep 5 2022

Melbourne, Australia-based specialist market research employment agency Flow Recruitment has expanded to Sydney, where it has appointed Amanda Cotesworth as Associate Director. More

Adswerve Buys Metric Partners Consulting

Sep 5 2022

Digital media and analytics consultancy Adswerve has acquired Metric Partners Consulting, which offers Adobe platform implementation, integration and managed services, and says the buy will enhance its analytics, data activation and personalization services. More

New Funds for Enterprise Analytics Firm StarTree

Sep 5 2022

In the US, real-time enterprise analytics platform StarTree has raised $47m in a Series B round of funding, which it will use to accelerate product development, expand sales and marketing, and continue to drive adoption of its platform. More

RTB Names Head of Analytics and Data Science

Sep 5 2022

Retargeting technology provider RTB House, headquartered in Warsaw, Poland, has appointed Jaysen Gillespie as Head of Analytics and Data Science. More

GroupM Launches 'Journeys' DOOH Platform in Australia

Sep 2 2022

In Australia, WPP's media investment company GroupM has launched a data-driven digital out of home (DOOH) planning and activation platform called 'Journeys', through which advertisers can deliver audience-based campaigns. More

Kantar Completes Sale of Kantar Public to Trilantic

Sep 2 2022

Kantar has completed the sale of Kantar Public to pan-European private equity firm Trilantic Europe. Financial terms have not been disclosed. More

Reddit Buys Audience Insights Provider Spiketrap

Sep 2 2022

In the US, online news aggregation, content rating and discussion web site Reddit has acquired audience insights, brand intelligence and contextual ad targeting specialist Spiketrap, for an undisclosed sum. More

M&C Saatchi Indonesia Launches Shopex Division

Sep 2 2022

M&C Saatchi Indonesia has launched a division called Shopex, to deliver omnichannel shopper and brand experience solutions to clients. More

Launch of Standard API for Survey Data Transfer

Sep 2 2022

The group behind the non-profit initiative called TSAPI has announced that there is now an agreed standard API (advanced programming interface) definition for transferring and sharing survey data. More

MRI-Simmons Hires 605's Brian Katz for Advanced Ad Role

Sep 2 2022

In New York, consumer insights specialist MRI-Simmons has appointed long-time industry exec Brian Katz as Vice President of Advanced Advertising, helping publishers, media and alternative measurement companies use the firm's consumer dataset for advanced ad initiatives. More

Fuel Cycle Debuts Pre-and Post-Launch Testing Apps

Sep 2 2022

US intelligence gathering specialist Fuel Cycle has launched a set of applications for evaluating digital experiences and products, pre-and post-launch. More

Nielsen Shareholders Approve Company Sale

Sep 1 2022

Nielsen has received shareholder approval for its sale to a private equity consortium for $28.00 per share. The all-cash transaction is valued at approximately $16 billion, including the assumption of debt, and the transaction is expected to close in October. More

Product / Consumer Researcher Sensory Dimensions Acquired

Sep 1 2022

UK-based product / consumer research agency Sensory Dimensions has been acquired by Eurofins-owned SAM Sensory and Consumer Research, for an undisclosed sum. More

Ipsos Hires Kantar's Chhavi Bhargava in India

Sep 1 2022

In India, Ipsos has appointed long-time Kantar exec Chhavi Bhargava as a Senior Consultant. More

Pureprofile Expands to New Offices in London

Sep 1 2022

Australia-based consumer data company Pureprofile has moved its London office to a larger space in Shoreditch, after making 21 new hires and promoting ten members of its UK team. More

WPP Buys 'Data-first' eCommerce Firm Newcraft

Sep 1 2022

Marcoms giant WPP has acquired 'data-first' eCommerce consultancy Newcraft for an undisclosed sum. More

Samba TV and Relo Metrics Link for Sports TV Insights

Sep 1 2022

US-based cross-screen television insights and analytics provider Samba TV has partnered with sports sponsorship intelligence platform Relo Metrics, to help the latter's clients assess the full impact of their sponsorship across linear television. More

TheoremOne Founder Named Chief Transformation Officer

Sep 1 2022

Digital transformation specialist TheoremOne has announced that founder Will Jessup has moved into the newly created role of Chief Transformation Officer, while Yoav Cohen steps up to the position of President. More

Signal AI Buys Corporate Reputation Data Analyst KELP

Aug 31 2022

London-based media monitoring and market intelligence firm Signal AI has acquired US corporate reputation platform KELP. Terms of the deal were not disclosed. More

B2B International Names 'Head of Germany' in Frankfurt

Aug 31 2022

Full-service business-to-business research provider B2B International has launched a new team in Frankfurt, where it has appointed long-time Kantar exec Bernd Büchner as 'Head of Germany'. More

Funds for Data-driven Influencer Program Smartfluence

Aug 31 2022

In New York, influencer marketing platform Smartfluence has raised $2.15m in a seed round of funding, which it will use to enhance its proprietary influencer automation software, and accelerate customer expansion. More

iSpot.tv Hires US Census Bureau's Will Waldron

Aug 31 2022

Real-time television ad measurement firm iSpot.tv has appointed former US Census Bureau and Nielsen exec Will Waldron as Vice President of Research, overseeing the statistical quality standards and methodological practices of its television ratings and ad measurement products. More

Directions Hires First SVP Talent Acquisition

Aug 31 2022

US-based insights and consulting firm Directions has hired Stacey Wetterer for a newly created role, Senior Vice President - Talent Acquisition and Professional Development. More

Ad and Product Specialist Cubery Opens in Los Angeles

Aug 31 2022

Melbourne-based ad and product research specialist Cubery has expanded to the US, with the opening of an office in Los Angeles. Leading the new operation is Angela Diamant, who has relocated from the firm's Australia HQ to take up the position of Head of Growth. More

Product Researcher Curion Acquired by Investment Firm

Aug 30 2022

In the US, sensory evaluation and full-service qual and quant consumer product research firm Curion has been acquired by private investment firm Summit Park, for an undisclosed sum. More

IRI and LiveRamp Expand Shopper Data Access Deal

Aug 30 2022

Consumer data giant IRI and connectivity and analytics platform LiveRamp have extended their existing partnership, offering access to purchase-based audiences from 45 million households in IRI ProScore within the LiveRamp Safe Haven data collaboration platform. More

Field Scope International Expands to South Africa

Aug 30 2022

Fieldwork recruiting services provider Field Scope International has opened an office in South Africa, its second base on the continent. More

Walr Promotes for New CIO Role

Aug 30 2022

London-based data platform Walr has promoted Yaron Brenman to the newly created role of Chief Information Officer, following its recent ISO 27001 accreditation. Brenman is based in New York. More

Former Comcast Exec Named ThinkAnalytics CRO

Aug 30 2022

Personalized content and viewer insights provider ThinkAnalytics has appointed former Comcast exec Greg Riker as Chief Revenue Officer, leading US business development, sales and customer success teams for the Think360 viewer engagement platform. More

Data Control App Pogo Raises $14.8m

Aug 30 2022

Pogo, which helps consumers earn money from their data, has raised $14.8m in a round of funding for use in accelerating user growth, hiring new talent and developing new features. More

Audience Engagement Specialist Slickstream Acquired

Aug 30 2022

Independent publisher site CafeMedia has acquired audience engagement specialist Slickstream from its former parent company, Hivepoint. Terms of the deal were not disclosed. More

Yoyi Tech Buys Data Platform, Raises New Funds

Aug 30 2022

In China, omnichannel marketing platform Yoyi Tech has acquired customer data and marketing automation platform LinkFlow for an undisclosed sum. Separately, Yoyi Tech has raised $20m in a Series D round of funding, which it will use to increase investment in R&D. More

Kantar 'Resilient' in 'Challenging' Times

Aug 26 2022

Kantar has announced unaudited results for the first half of 2022, with 'gross revenue' up 5% (at constant currency rates) to $1.832bn and adjusted EBITDA up 6% to $310m. Unadjusted, revenue was down 1.8% to $1.566bn, while one-off events contributed to an operating loss of $88m. More

Nielsen Postpones to Address Issues with 'Big Data'

Aug 26 2022

Nielsen has written to clients to inform them that the set-top box and Smart TV 'big data', to be added into its National TV reporting next month, will not yet be used for transaction / ad currency purposes as previously planned, due to the need to address 'variability' and 'stability' issues. More

NCM and iSpot in Pioneering Incremental Reach Deal

Aug 26 2022

In the US, movie theater ad network National CineMedia (NCM) has announced a deal with real-time TV measurement company iSpot, using the latter's ad catalog and verification of ad plays for 40m US Smart TVs to calculate and report on incremental reach from NCM ads over linear TV. More

Travel Industry Partners Integrate CX and Bookings

Aug 26 2022

AI-driven platform SugarCRM has partnered with tour reservation system provider ResPax, to offer what the firms say is the first fully integrated CRM and tour booking platform for the travel and tourism industry. More

Customer Engagement Specialist Nextiva Adds to Board

Aug 26 2022

Scottsdale, Arizona-based productivity and customer engagement software firm Nextiva has today announced that former Zendesk CFO Alan Black and Robert (Bob) Beauchamp, former Chairman and CEO of BMC Software, have joined its Board of Directors. More

QuestionPro Buys Qual Software Firm Digsite

Aug 25 2022

Online survey and research services provider QuestionPro has announced the acquisition of Madison, WI-based Digsite, which provides qualitative research capabilities and a collaborative insights platform. More

Ipsos Canada CEO Gary Bennewies to Retire

Aug 25 2022

Gary Bennewies, CEO of Ipsos Canada, has announced his retirement after nearly four decades with the company. From September 1st Cynthia Pachovski, President, Market Strategy and Understanding (MSU) for Canada, will replace Bennewies on an interim basis while a new CEO is selected. More

Canada's Dundas Data Viz Acquired

Aug 25 2022

Toronto-based Business Intelligence (BI), analytics and data viz platform Dundas Data Visualization, Inc, has been acquired by insightsoftware, a provider of reporting, analytics and performance management solutions. More

KM Firm Yext Appoints Global Marketing Chief

Aug 25 2022

New York-based knowledge management firm Yext has Raianne Reiss as CMO, leading an ambitious growth plan and reporting directly to President and COO Marc Ferrentino. More

Subscriber Experience Specialist Zephr Acquired

Aug 25 2022

US-based cloud-based subscription management platform provider Zuora has announced plans to acquire London-based Zephr, which allows digital publishers to test, optimize and monetize their subscription products. Zuora will pay $44m in cash at close, plus up to $6m earn-out. More

New Funds for Consumer Taste Analyst Qloo

Aug 25 2022

In the US, consumer taste insight platform Qloo has raised $15m in a Series B round of funding, which it will use to expand its technology and build on its sales channels. More

New Funds for Audience Data Firm DrivenIQ

Aug 24 2022

Audience data and ad tech firm DrivenIQ has raised $15m in a Series A round of funding, led by Capstone Technologies Group, which acquired an initial minority interest in the company last October. More

Comscore Names COO, CTO and Innovation Leaders

Aug 24 2022

Comscore has moved David Algranati into the role of Chief Innovation Officer, while former Shareablee execs Greg Dale and Jon Lieberman have been named Chief Operating Officer and Chief Technology Officer respectively. Meanwhile Chief Commercial Officer Chris Wilson is leaving the firm. More

'Unprecedented' Growth for US Insights / Analytics Sector

Aug 24 2022

Research revenue for the Top 50 US-based insights and data analytics companies rose to $63 billion in 2021, according to the IA's latest figures - growing at an 'unprecedented rate' of 16.6% compared with 2020. The increase was driven by two segments, Digital & Data Analytics and Social Listening & Communities. More

Walmart to Buy Volt Systems for Store Insights

Aug 24 2022

US-based retail chain Walmart is acquiring tech company Volt Systems, whose app delivers current store-level data, analytics and shelf intelligence to enable suppliers to plan, forecast and optimize product assortment. Terms of the deal were not disclosed. More

Adobe Launches Streaming Account Sharing Measure

Aug 24 2022

In the US, marketing software giant Adobe has launched a service called Primetime Account IQ, to enable video streaming services to identify and understand illegal account sharing activity ('credential sharing'), measure the impact of applying actions, and monetize subscriber behavior. More

SUP3RNATURAL and Touchstone in Research/Marketing Deal

Aug 24 2022

In the US, newly launched pop culture strategy agency SUP3RNATURAL and full service agency Touchstone Research have partnered, to help clients conduct research and produce creative and campaign briefs based on those findings. More

HireRoad Buys Workforce Analyst PeopleInsight

Aug 23 2022

US-based talent management and insight software provider HireRoad has acquired workforce analytics platform PeopleInsight for an undisclosed sum. More

Emerging Markets Data Firm dataPlor to Expand Coverage

Aug 23 2022

Emerging markets business and point-of-interest (POI) data provider dataPlor has announced plans to extend its coverage from 100 to 150 countries by the end of 2022. More

On Device Hires for New APAC Commercial Lead Role

Aug 23 2022

London-based mobile research and sample specialist On Device Research has hired former Nielsen exec Simon Clarke for the newly created role of Commercial Lead for Singapore and the APAC region. More

the7stars Launches 'Bridge' Data Integration Solution

Aug 23 2022

London-based media agency the7stars has launched a solution called 'Bridge', which promises to bring together UK media, data, and technology partners to help clients 'unlock the potential' of addressable data. More

Host/Havas Creates Customer Experience MD Role

Aug 23 2022

In Australia, branding agency Host/Havas has hired Charles Rallings for a newly created role, Managing Director for its customer experience arm Host/Havas CX. More

Personalized Video Creation Firm Imposium Acquired

Aug 22 2022

In New York, omnichannel ad platform Mediaocean has acquired Imposium, whose software allows users to create personalized marketing videos for 'in the moment' consumer targeting. Terms of the deal have not been disclosed. More

Location Intel Firm Kalibrate Launches Footfall Tool

Aug 22 2022

In the US, location intelligence software provider Kalibrate has launched an online platform called 'Competitive Insights', through which retailers can obtain a real-time view of consumer footfall traffic patterns at a given location. More

Dynata Launches Global Centre of Excellence

Aug 22 2022

Dynata has announced the formation of a Global Research and Data Sciences Center of Excellence (COE), led by Steven Millman and bringing together the expertise and methods of its Research Delivery, Panel Sciences and Data Sciences teams. More

Funds for Data Sharing / Visualization Solution Explo

Aug 22 2022

Explo, an analytics solution for visualizing and sharing data with customers across any platform, has raised $12m in a Series A round of funding, which it will use to accelerate the development of its product roadmap. More

US and UK Firms Launch the Consumer Behavior Lab

Aug 22 2022

New York-based ad agency XenoPsi and London-based behavioral science-led marketing agency Astroten have launched the Consumer Behavior Lab (CBL), promising to improve the effectiveness of clients' marketing messages and the channels where they are placed. More

SAP Customer Success COO Joins Qualtrics Board

Aug 22 2022

Experience management platform Qualtrics has given Robin Manherz, SAP Chief Operating Officer for Customer Success, a seat on its Board of Directors. She replaces retiring member DJ Paoni, who is currently SAP's President, North America. More

Apple Launches Podcast Charts

Aug 22 2022

Apple has launched two rankings of the top podcasts on its network: Top Subscriber Shows, which allows listeners to browse the top 100 shows individual included within a subscription; and Top Subscriber Channels, featuring the top 100 channels with a subscription and two or more shows. More

Publishers Clearing House Launches Insight Platform

Aug 19 2022

US-based direct marketing company Publishers Clearing House (PCH) has launched a platform called PCH Consumer Insight, which offers access to market feedback and intelligence on new products, packaging, pricing and marketing messages. More

Creative Analytics Platform VidMob Raises $110m

Aug 19 2022

In the US, personalized video content creation platform VidMob has raised $110m in a Series D round, which will fund continued investment in sales and marketing, accelerated platform development, and expansion of the firm's global footprint. More

Teralytics Buys Mobility Data Firm Streetlytics

Aug 19 2022

Zurich-based mobility analysis platform Teralytics has acquired the Streetlytics mobility data business from location infrastructure software firm Bentley Systems. Bentley is investing in Teralytics, but financial details have not been disclosed. More

Fullintel Names Head of Insights

Aug 19 2022

In the US, media monitoring and intelligence service Fullintel has appointed Angela Dwyer as Head of Insights, tasked with continuing to develop its suite of media analysis, measurement and research services. More

Courier Firm Evri Creates Chief Data Officer Role

Aug 19 2022

In the UK, parcel delivery giant Evri, which was previously known as Hermes, has hired MoneySuperMarket's former Chief Data Scientist Harvinder Atwal for a newly created role, Chief Data Officer. He is based in London. More

New Funds for BI and Analytics Firm Panintelligence

Aug 19 2022

Leeds, UK-based business intelligence and analytics software provider Panintelligence has raised an undisclosed six-figure sum from angel investor Martin Port, who joins the company as a Board observer and strategic advisor. More

Behavioral Analyst Solsten Raises $22m

Aug 19 2022

Solsten, which uses artificial intelligence to understand human behavior in the digital world, has raised $22m in a Series B round of funding. More

CIRQ Accredited to Audit and Certify ISO 27701

Aug 19 2022

Insights Association subsidiary CIRQ (the Certification Institute for Research Quality) has been accredited to audit and certify MR and data analytics companies to the ISO 27701 Standard, which supports compliance with the EU's GDPR, California's CCPA, and other data privacy requirements. More

Merkle to Retire Ugam Brand

Aug 18 2022

India-based Ugam is to take the name of its parent company Merkle, which acquired the data and analytics company in 2019. The Ugam brand will be retired. More

Primark Hires from Tesco for New Chief Customer Role

Aug 18 2022

In the UK, fast fashion retailer Primark has hired former Tesco brand leader Michelle McEttrick for the newly created role of Chief Customer Officer, with overall responsibility for marketing and customer communications, customer insight, and sustainability strategy. She will join on 19th September. More

Comscore Adds CTV to Indonesia and Malaysia Solutions

Aug 18 2022

Comscore has added connected TV (CTV) measurement, including YouTube traffic sharing data, to its Video Metrix Multi-Platform product in Indonesia and Malaysia. More

quantilope Moves to Larger London Office

Aug 18 2022

Germany and US-based MR tech provider quantilope has moved its London office to a larger space, following a one third growth in its UK-based headcount during the past six months. More

InMoment Hires Medallia's Garg as Product Chief

Aug 18 2022

US-based customer intelligence platform InMoment has appointed former Medallia SVP Sandeep Garg as Chief Product Officer. More

Accenture Buys Insight-Led Commerce Agency The Stable

Aug 18 2022

Accenture has acquired data-driven commerce agency The Stable, which focuses on helping consumer brands build and operate their own digital commerce channels and manage their brand and sales performance. Terms of the deal have not been disclosed. More

Nielsen Creates 'Unique' Digital Measure in Australia

Aug 18 2022

Nielsen is enhancing its Digital Content Ratings solution (DCR) in Australia through its Identity System, which connects digital ad impressions from the open web to Australian demographic data from both its own and third-party sources. More

Wine Data Firm Quini Adds Product Consumer Insights

Aug 18 2022

Wine consumer sensory and attitudinal data and analytics platform Quini has updated its self-serve QUINI DATA platform, with the addition of a dashboard delivering topline consumer insights about a product, at a glance. More

Nielsen Expands TV Viewing Measurement in Indonesia

Aug 17 2022

Nielsen has completed the first phase of its plan to expand television measurement in Indonesia, with viewer representation on Java island increasing from 58.9 million viewers to 96 million. Phase two, involving expanded coverage outside Java island, is due to complete in Q1 2023. More

Nepa Hires Wolswinkel as Chief Revenue Officer

Aug 17 2022

Sweden-based consumer insights and analytics firm Nepa has appointed Ferry Wolswinkel as Chief Revenue Officer. He will join the company's London office on 3rd October. More

Census Bureau Invites Public Feedback for 2030 Planning

Aug 17 2022

The US Census Bureau is inviting the public to share their ideas for an improved 2030 Census, saying that feedback is critical for informing plans for the next decennial headcount. More

GfK Hires MRI-Simmons' Bhaumik for Global Director Role

Aug 17 2022

In New York, GfK has named former MRI-Simmons exec Ishan Bhaumik Global Account Director (GAD) for Amazon and other digital accounts. More

Funds for Auto Industry Consumer Insights Firm Orbee

Aug 17 2022

Automotive services firm Holman has invested an undisclosed amount in auto industry data management, marketing analytics and automation solutions business Orbee. More

Pantastic Buys eCommerce Personalization App LimeSpot

Aug 17 2022

In the US, eCommerce company Pantastic Networks has acquired AI-powered eCommerce personalization app LimeSpot. Terms of the deal have not been disclosed. More

Cinema Ad Firm Launches Buying and Measurement Platform

Aug 17 2022

In the Middle East, cinema ad company Motivate Val Morgan has launched an audience-based platform - CinePlan and CineMeasure - through which advertisers can plan and measure their cinema campaigns. More

Rival Bids Impact App Analytics Ownership

Aug 16 2022

Game and content creation platform Unity Software has rejected an unsolicited '$20 billion' bid from AppLovin, the parent of measurement company Adjust; and says it will continue with its own bid to buy ad tech and analytics firm ironSource. More

Nielsen Cross-Platform Roll-Out for Thailand

Aug 16 2022

Nielsen has set out a timetable for the provision of cross-media audience measurement in Thailand, following its selection by broadcasting industry body ADTEB last year. The firm says it will deliver its full Cross-Platform Ratings service in the country in the first quarter of 2023. More

YouGov Promotions Fill CEO Roles

Aug 16 2022

YouGov has promoted Laura Robbie, previously MD Australia, to the role of CEO of the Asia Pacific region, replacing Julien Chevignon who becomes CEO for Western Europe. More

Funds for Marketing Impact Measurement Firm Northbeam

Aug 16 2022

Northbeam, a San Francisco-based marketing measurement platform for DTC and eCommerce brands, has closed $15n in Series A funding, to be used for further product development, including expanding its machine learning capabilities. More

Promotion for LiveRamp's Clinger

Aug 16 2022

Data platform LiveRamp has promoted Travis Clinger to its leadership team as SVP, Activations and Addressability. More

Google Settles Australian Location Data Charges

Aug 15 2022

Google has agreed to pay around $AUD 60m ($US 40m) to settle claims that it misled consumers about use of their location data, back in 2017-18. More

New Funds Give $710m Valuation for CX Platform Gorgias

Aug 15 2022

eCommerce customer service platform Gorgias has announced a $30m series C round of funding, valuing the firm at $710m. As well as bringing customer questions from different channels together in one place, the platform detects customer intent and targets accordingly. More

Pureprofile Continues Summer Signings

Aug 15 2022

Australia-based consumer data company Pureprofile has continued its summer of senior appointments with the hiring of Juliana Tan as a Senior Account Director. More

Spanish Partnership for Samba TV

Aug 15 2022

TV tech and all-screen ads and analytics company Samba TV has entered the Spanish market via a partnership with ad tech platform Smartclip. More

Funds for Web3 Communities Tracker Coinfeeds

Aug 15 2022

San Francisco-based social media and 'web 3' tracking company Coinfeeds has raised $2m in seed funding, which it says will be used to accelerate growth and expand operations. More

Senior Hires for Gambling Intell Firm Future Anthem

Aug 15 2022

Gambling sector intelligence provider Future Anthem has appointed former William Hill exec Ian Tibot as Chief Product Officer, and added Julie Haddon to its Board as a Non-Executive Director. More

Mediatel Connected Debuts 'Performance' Marketing App

Aug 12 2022

UK-based Mediatel Connected, which aggregates media research data from a variety of sources to track trends across digital and traditional media, has launched Performance, an app allowing users to channel digital marketing spend based on trends, performance scores and modelling. More

Privacy Update: California and Federal Legislation

Aug 12 2022

US trade body the Insights Association has filed comments with California's CPPA aiming to limit the negative impact of the state's privacy rules in the insights industry. Separately, the FTC has begun the process of drafting new privacy rules which are likely to restrict online data collection. More

VST Promotes for Research & Partnerships Role

Aug 12 2022

Retail data and research firm VST (Virtual Store Trials) has promoted Charlotte Kiddle to the newly created position of Chief Research & Partnership Officer. More

Digest: Funding Wins and Buy for US Data Firms

Aug 12 2022

VC funding continues to flow for data firms in the US. Collaborative data platform Dropbase has raised $1.75m, no-code data exploration platform Datawisp $3.6m, and crypto intell specialist Merkle Science $19m; while marketing and analytics platform NinjaCat has acquired Shape.io. More

Gathr Launches Consumer Targeting Database

Aug 12 2022

In the US, digital marketing agency Gathr has launched a service called the 1st Party Database, to enable consumer brands to define their 'perfect audience' for targeted communications, ads and new product reviews. More

Khoros Names Chris Tranquill CEO

Aug 11 2022

US-based customer engagement software and services firm Khoros has promoted Chris Tranquill to the role of Chief Executive, succeeding Jack Blaha, who now serves as a Senior Advisor to the company. More

Conductrics Adds Customer Surveys to A/B Test Platform

Aug 11 2022

In the US, digital experimentation and AI company Conductrics has integrated customer survey capabilities into its A/B testing, experimentation and optimization platform, to enable customer experience (CX) professionals to use direct customer feedback as a part of their processes. More

Maru Launches Implicit Response First'

Aug 11 2022

CX and insights software and advisory services company Maru Group has launched a platform which it claims is the 'world's first' to measure implicit response passively and accurately across all question types. More

Collective Launches 'Diversity Unlimited' Initiative

Aug 11 2022

A group of five consultancies have come together to launch an initiative called Diversity Unlimited, aiming to encourage corporates to buy research, analytics and insight solutions from diverse-owned businesses. More

Growth Funds for EX and CX Service Platform Aisera

Aug 11 2022

US-based automated employee experience and customer experience platform Aisera has raised $90m in a Series D round of funding, which it will use to accelerate expansion and its global growth and go-to-market strategy.` More

Werther Returns to TV Ad Targeting Firm Simulmedia

Aug 11 2022

Jon Werther has returned to NYC-based television ad targeting company Simulmedia after ten years away, to take up the newly created role of EVP Operations and Business Development. He was previously the firm's President and CRO. More

Intelligence Node and Pricemoov in Price Intell Deal

Aug 11 2022

Retail data and analytics provider Intelligence Node has partnered with pricing intelligence company Pricemoov, to help retailers and brands act on competitive price movements. More

Comscore Cuts Q2 Net Loss to $5.1m

Aug 10 2022

Comscore has reported a drop in second quarter net loss from $18.5m in Q2 2021 to $5.1m in the latest period. Revenue was up 4.3% to $91.4m, while adjusted EBITDA rose to $6.5m, from $2.6m a year earlier. More

CleverTap in $105m Growth Funding Deal

Aug 10 2022

AI-powered customer lifecycle and user retention platform CleverTap is raising $105m in a Series D round of funding, which it will use to support its global expansion plans and enhance its solutions and technology. More

Kantar Hires Erinn Taylor as Media Product Strategy Lead

Aug 10 2022

Kantar has appointed Erinn Taylor as Senior Vice President, leading Media Product Management & Strategy for the firm's North America Insights business. More

Orthodontist CXM Software Firm ToothFairy Acquired

Aug 10 2022

In the US, dental practice management system provider Cloud 9 Software has acquired ToothFairy, whose CXM software provides orthodontists with insights about potential patients, and helps make use of them. Terms of the deal have not been disclosed. More

OpinionRoute Names New SVP of Operations

Aug 10 2022

In the US, MR technology and sample services firm OpinionRoute has appointed Kayla Murphy Cousineau as Senior Vice President, Operations, based in its Cleveland, OH headquarters. She takes over from Danielle Chinitz, who has moved to the newly created role of SVP, Client Experience. More

New Funds for Customer Journey Specialist Raven360

Aug 10 2022

In the US, customer journey understanding specialist Raven360 has raised $8m in a Series B round of funding, which it will use to promote the adoption of its solutions enabling marketers to align content with buying activity. More

tvScientific Names First Head of Product

Aug 10 2022

In the US, TV ad tech firm tvScientific has appointed Matthew Koontz as its first Head of Product. More

Forsta Buys Employee Ideas Platform HelloIgnite

Aug 9 2022

Research software firm Forsta has acquired crowdsourcing and innovation platform HelloIgnite, which helps companies collect, share and manage innovation ideas from employees in order to improve experiences for customers. Terms of the deal have not been disclosed. More

RAIT Buys Major Stake in CX Research Tech Firm

Aug 9 2022

Baltic States-based research firm RAIT has acquired a 51% stake in CX research technology firm Synopticom. The business will now be led by long-time Synopticom MD and founder Liutauras Daugirdas (pictured). More

Real Estate Specialist ApartmentData Acquired

Aug 9 2022

In the US, real estate software developer MRI Software has acquired ApartmentData.com, which provides market research and data solutions on multifamily properties. More

Accenture to Buy Brand and Experience Agency Romp

Aug 9 2022

Professional services giant Accenture is to acquire Indonesia-based brand and experience agency Romp, for an undisclosed sum. More

WPP Rising Fast

Aug 8 2022

WPP has reported interim results for the first half of 2022, with reported revenue up 10.2% to £6.755bn, equivalent to 8.7% growth like-for-like (LFL); and profit before tax up just over 6% to £419m. More

mParticle Buys Data Science Firm Vidora

Aug 8 2022

In the US, customer app data platform mParticle has acquired personalization platform Vidora, for an undisclosed sum. The latter's Cortex software promised brands the ability to predict future user behaviour, and market accordingly. More

French / EU Regulators Pursue Criteo

Aug 8 2022

EU regulators are proposing a EUR 60m fine on French ad tech company Criteo for consumer tracking, profiling and targeting activities said to breach GDPR. The company 'strongly disagrees' with the findings, has time to respond in detail, and a final decision is likely to be taken in 2023. More

EFAMRO Poll Finds Positive Mood in European MR

Aug 8 2022

Almost two thirds (64%) of MR and social research agencies across Europe participating in trade body federation EFAMRO's 'Moodindicator' survey believe research revenues will increase in the next year. More

Dentsu to Buy Majority Stake in UX Specialist Extentia

Aug 5 2022

Media and marcoms group Dentsu is to acquire a majority stake in global tech firm Extentia, whose services include user experience (UX) and user interface (UI) design. Terms of the deal were not disclosed. More

Marketing Analytics Start-up Mutiny Hires for US Expansion

Aug 5 2022

Sydney, Australia-based marketing investment analytics start-up Mutiny has appointed former Mediabrands / Starcom exec John Sintras as President, US and Multinational, to lead expansion into the US. More

Ipsos Expands Strategy3 in Hong Kong

Aug 5 2022

Ipsos Hong Kong has expanded its dedicated insights-based brand and marketing advisory unit Strategy3 with the appointment of Reza Nobar as a Partner. More

MRC Continues Media Monitors' Radio / TV Accreditation

Aug 5 2022

The Media Rating Council (MRC) has continued its accreditation of Media Monitors' US radio spot and US TV spot data. More

Matterkind CEO Clay Gill Adds Kinesso Australia CEO Role

Aug 5 2022

In Australia, Interpublic's marketing intell company Kinesso has promoted Clay Gill to the role of Chief Executive Officer, responsible for the firm's data and technology solutions. In addition to his new post, Gill will retain his existing position as CEO of activation intelligence company Matterkind. More

Cynthia.io Emerges From Stealth with Pre-seed Funds

Aug 5 2022

US-based Cynthia.io, which provides a range of intelligence capabilities for customer experiences and predictive analytics, has emerged from stealth with a round of pre-seed funding, which it will use to support the soft launch of its cognitive search platform for B2B companies. More

Talking Medicines Hires Strassberg as First US Employee

Aug 5 2022

Glasgow, Scotland-based pharma sector social media intelligence company Talking Medicines has hired Mike Strassberg as its first US-based employee, based in New York. In his role as Chief Customer Officer, Strassberg is tasked with driving the firm's continued growth in the US. More

UiPath Buys Conversation Data Intelligence Firm Re:infer

Aug 4 2022

Enterprise automation software firm UiPath has acquired London-based conversational data intelligence platform Re:infer, which uses machine learning technology to mine context from messages and transform them into actionable data. Terms have not been disclosed. More

DISQO Debuts 'Outcomes Lift' Ad Impact Measure

Aug 4 2022

In the US, customer experience (CX) intelligence platform DISQO has launched a product called Outcomes Lift, to enable advertisers to measure the incremental impact of cross-platform ad campaigns on marketing funnel outcomes. More

Investment for Product Insights Firm Smarter Sorting

Aug 4 2022

In the US, consumer product insights provider Smarter Sorting has raised $7m in a new round of investment, which it will use to further build out its team, digital products and data platform. More

Dynata Named Brand-lift Measurement Partner for YouTube

Aug 4 2022

First-party data platform Dynata has expanded its partnership with Google, to enable brands and agencies to compare ad performance across all channels, including YouTube. More

UK's Blue Marble Research Hires and Promotes

Aug 4 2022

In the UK, market and social research agency Blue Marble Research has appointed Nadia Chan as Research Manager and Evie Fleck as Research Executive, while promoting Oscar Maclagan to the role of Senior Research Executive. More

YouGov Expands with New Mexico City Office

Aug 3 2022

Online research, data and analytics tech firm YouGov has expanded in Latin America with the opening of an office in Mexico City, serving the research needs of brands and agencies in the region and providing operational support for the firm's work across the Americas. More

Picnic Customer Intelligence to Set Up Sydney Office

Aug 3 2022

Raymond Lo, the co-founder of boutique MR consultancy Picnic Customer Intelligence, is relocating from Singapore to set up an office in Sydney, Australia later this month. More

Accenture Buys Business Intelligence Analyst Tenbu

Aug 3 2022

Accenture has acquired Brazil-based Tenbu, which uses analytics, big data, and machine learning to support business intelligence decision-making and planning. Terms of the deal were not disclosed. More

New Funds for Usability Testing Firm Sprig

Aug 3 2022

Usability testing specialist Sprig has raised $30m in a new round of funding, which it will use to accelerate the development of new products relating to research across the product development lifestyle, and to support its go-to-market activities. More

2CV Adds Two ADs in US

Aug 3 2022

UK-headquartered full-service insight agency 2CV has appointed Mario Flores as Qualitative Associate Director and Sam Aly as Quantitative Associate Director - both based in the US. More

Deckchair Data Merged into Gongos

Aug 2 2022

In the US, Deckchair Data founders Chris Robson and Scott Laing have joined customer centricity specialist Gongos as Senior Directors, Data Sciences, as their business is merged into the Gongos group. Terms of the deal have not been disclosed. More

Bulgaria-based Panel Firm JTN Expands to Denmark

Aug 2 2022

Bulgaria-based online panels provider JTN has opened an office in Denmark, to be run by Business Development Director Maria Lassen Pedersen, supported by Helle Raun Oddershede who has been named Business Development Manager. More

S4 Names Audit and Risk Committee Chair, and First COO

Aug 2 2022

Digital advertising and tech services group S4Capital has named Colin Day Chair of its Audit and Risk Committee, as part of plans to tighten its financial control, risk and governance processes; and Chris Martin as its first Chief Operating Officer. More

Upwave Hires Former Kantar / RealEyes Exec as CRO

Aug 2 2022

Former Kantar and RealEyes exec Joseph Zahtila has joined Upwave (formerly known as Survata) as Chief Revenue Officer (CRO), to lead global sales and customer success. More

Oncofocus Spins off MR Unit as Standalone Business

Aug 2 2022

In India, strategy consulting firm Oncofocus Solutions has spun off its primary market research unit into a separate business within the group, called decodeMR. More

IRI and NPD Complete Merger

Aug 2 2022

Consumer data and insights companies IRI and NPD have completed their merger, which brings together a global team to deliver a view of consumer behavior and total retail purchasing and consumption trends. A unified name and brand for the combined company will be announced soon. More

Truth Consulting Opens Office in South Africa

Aug 2 2022

London-based strategic insight agency Truth Consulting has launched an office in South Africa, where it has appointed former Kantar exec Lee Appleton as Director to drive the growth of the business. More

Infomedia Buys Stake in Monitoring Firm MediaCatch

Aug 1 2022

Danish firm Infomedia has acquired a 23% stake in media monitoring tech specialist MediaCatch, gaining access to both a Nordic and international market. More

Kantar Public Hires PwC's Lucy Birch as Marcoms Leader

Aug 1 2022

In London, government and public sector evidence and advisory business Kantar Public has appointed long-time PwC exec Lucy Birch as Chief Marketing and Communications Officer and as a member of the global Board. More

Committee Wades in on 'Ask US Panel' Concerns

Aug 1 2022

In Washington DC, the Senate Appropriations Committee has voiced concerns that the US Census Bureau's plans to create a probability-based nationwide representative survey panel for tracking public opinion - called the Ask US Panel - lack transparency. More

Hannelius Recruitment Hires Adamou as Talent Director

Aug 1 2022

In the UK, specialist MR staffing consultancy Hannelius Recruitment has hired Research Through Gaming founder Betty Adamou as Associate Talent Director. More

Golin Launches The Executive Impact Matrix

Aug 1 2022

Interpublic-owned data-driven PR agency network Golin has launched 'The Executive Impact Matrix', to measure the business effect of 'thought leadership'. The matrix will be rolled out globally after a pilot period in Asia Pacific. More

Neustar and Adverity in Marketing Data Connection Deal

Aug 1 2022

Real-time information and analysis firm Neustar has partnered with marketing analytics platform Adverity, to help marketers simplify the data ingestion, management and optimization process. More

Alida Launches Customer Journeys, Expands TXM Platform

Aug 1 2022

Customer experience management specialist Alida has launched a product called 'Customer Journeys', to help organizations pinpoint customer feedback at all touch points and monitor performance to deliver better end-to-end experiences. The firm has also expanded its TXM platform. More

Nielsen Gets Government Approval for Takeover

Jul 29 2022

Nielsen has received the necessary government regulatory approvals for its proposed acquisition by a consortium of private investment funds. Nielsen's shareholders are next to vote on the deal. More

Isentia CEO Ed Harrison Leaves Company

Jul 29 2022

Ed Harrison, the CEO of Australia-based media intelligence and measurement firm Isentia, left the business this week, according to online publication Mumbrella. His next career move has not yet been announced. More

Glow Rolls Out Social Responsibility Score in US and UK

Jul 29 2022

Australian market research technology platform Glow has rolled out its ESG (environmental, social and governance) / sustainability brand tracker, the Social Responsibility Score (SRS), in the US and UK. More

Momentive's GetFeedback Integrated with Zendesk

Jul 29 2022

SurveyMonkey parent Momentive has integrated its customer experience (CX) management tool GetFeedback with data from CX specialist Zendesk. More

Vibrant Media Debuts Sell-side Contextual Targeting

Jul 29 2022

US-based ad network and targeting specialist Vibrant Media has launched a solution through which publishers can offer advanced contextual targeting tied to timely content - such as an event or specific content related to a product that has either a positive or negative tone. More

Seed Funds for Remote Worker Experience Platform Kona

Jul 29 2022

San Francisco-based remote worker experience platform Kona (previously known as Sike Insights) has raised $4m in a seed round of funding, which it will use to continue to build out its solution. More

Ookla Buys Telecoms Sector Analyst CellRebel

Jul 28 2022

Mobile and broadband network intelligence firm Ookla has acquired analytics platform CellRebel, which helps network operators, their related service providers, and app developers better understand and improve customer experiences and network quality. Terms of the deal have not been disclosed. More

Kantar and China-based Sinomonitor in TGI Partnership

Jul 28 2022

Kantar and China-based consumption and media research company Sinomonitor have announced a data sharing partnership, to improve access to the former firm's TGI consumer insight data and help their respective clients better understand their growth markets. More

QGR Opens Research Tech Firm, Combines with SampleNinja

Jul 28 2022

Quest Global Research Group (QGR) has opened a firm called Innovative Research Technologies Inc., dedicated to SaaS product development and delivery. In addition, the group's panel business Quest Mindshare has integrated SampleNinja's panel management software into its own. More

Toluna Moves Lelièvre to New Chief People Officer Role

Jul 28 2022

In the US, consumer insights provider Toluna has moved Chief Operating Officer Mathilde Lelièvre to its newly created role of Chief People Officer. More

New Funds for Consumer Intelligence Firm Resonate

Jul 28 2022

In the US, AI-powered consumer data and intelligence provider Resonate has received an undisclosed amount of funding from affiliates of private equity firm ZMC, which it will use for company growth and to expand its technology and product offerings. More

Long-time Cint Exec Richard Thornton Named Walr NED

Jul 28 2022

Long-time Cint executive Richard Thornton has joined UK-based data creation platform Walr as a Non-Executive Director (NED). More

InfoSum Debuts First-Party Data Collaboration Platform

Jul 28 2022

In New York, data collaboration platform InfoSum has launched a first-party data and privacy protection solution called Platform Sigma, which the firm says provides organizations with the 'safest and most secure' infrastructure to build and manage their own data clean rooms. More

Nielsen Q2 Revenues Up as Group Readies for Takeover

Jul 27 2022

Nielsen has reported a 2.4% increase in second quarter revenues to $882m - equivalent to 4.5% organic growth on a constant currency basis - as the group prepares for acquisition by a group of investors. More

NCS CEO Linda Dupree Steps Down, Alan Miles Takes Over

Jul 27 2022

Linda Dupree, CEO of Nielsen Catalina Solutions (NCS) is to retire later this year, and has already been succeeded by NCS Board Chair Alan Miles. Dupree is staying on as an advisor during a transition period. More

Tremor to Buy Mobile Ad Targeting Firm Amobee

Jul 27 2022

Israel-based video, data and connected TV (CTV) ad company Tremor International has agreed to acquire US-based mobile ad targeting specialist Amobee from Singapore Telecommunications Limited (SingTel), for a total consideration of $239m. More

Kantar Aus Names Innovation and Product Development Head

Jul 27 2022

In Australia, Kantar has promoted Carla Bonifacio to the role of Head of Innovation and Product Development. More

Ironwood Hires Three from ISA, Adds Rexburg Facility

Jul 27 2022

In the US, Ironwood Insights has hired three former Interviewing Service of America (ISA) employees - Gregg Stickeler, as Vice President, Key Accounts, and John Roses (JR) and Ed Coscolluela, as Project Managers. The firm has also opened a new call center in Rexburg, Idaho. More

Firms Launch Brands Misinformation Risk Index

Jul 27 2022

Audience intelligence platform Pulsar has partnered with NewsGuard, which rates the trustworthiness of news sources, to launch the Misinformation Risk Index: Brands. More

Forsta and Local Marketing Platform Rio SEO Combine

Jul 26 2022

Research software firm Forsta and local marketing platform Rio SEO, which are both owned by Press Ganey, are combining. Both will continue to serve current clients under their existing brands, while Forsta has welcomed all Rio SEO employees to its sales, ops, product and engineering teams. Terms of the deal were not disclosed. More

Geopath Partners for Audio OOH Measurement Launch

Jul 26 2022

Out of home audience measurement body Geopath has partnered with in-store audio advertising network Stingray, to measure retail-based, digital audio out-of-home (AOOH) advertising impressions in the US. More

Physical Space Analyst Density Acquires Prevision.io

Jul 26 2022

Density, which helps companies measure, analyze and optimize physical office space, has acquired Paris, France-based data science company Prevision.io. Terms of the deal were not disclosed. More

New Funds for Marketing Data Platform Cordial

Jul 26 2022

In the US, cross-channel marketing and data management platform Cordial has raised $50m in a Series C round of funding, which it will use to bolster its product offerings and expand its global presence. More

InnovateMR Hires First Chief Financial Officer

Jul 26 2022

In the US, online sampling technology firm InnovateMR has hired Ross Green as its first Chief Financial Officer. More

E2E Research Launches Inscribee Digital Signature Tool

Jul 26 2022

In New York, full-service agency E2E Research has launched a digital signature tool called Inscribee, which facilitates the collection of electronic signatures from participants at any stage of the online or off-line research process. More

ESOMAR Names New Director General and CEO

Jul 25 2022

Global MR membership organisation ESOMAR has appointed Parves Khan as its new Director General and Chief Executive Officer, following the departure of Finn Raben earlier in the year. More

SAP Buys Search-Driven Analytics Firm Askdata

Jul 25 2022

Business software giant SAP has acquired search-driven analytics firm Askdata for an undisclosed sum. More

Stravito and KnowledgeHound Integrate Tools

Jul 25 2022

Enterprise insights platform Stravito has partnered with search-based survey analysis specialist KnowledgeHound, to help clients centralize all insights and survey data in a single platform. More

Kantar Adds Brand Equity Evaluation to Marketplace

Jul 25 2022

Kantar has launched a fast-turnaround solution called Brand Equity Evaluation, to help users quickly answer questions about brand equity strength in a competitive environment, and how to improve it. More

Verisk Hires Head of Data Governance

Jul 25 2022

In the US, analytics provider Verisk Marketing Solutions has appointed long-time Experian exec Christine Frohlich as Head of Data Governance, both for its consumer behavioral data and intelligence agency Jornaya, and its consumer identity management and resolution firm Infutor. More

Uncrowd Adds Former dunnhumby CEO to Advisory Board

Jul 25 2022

In the UK, customer experience measurement platform Uncrowd has added former dunnhumby CEO Simon Hay to its Advisory Board. More

Customer Data Firm Actable Hires Former Merkle Exec

Jul 25 2022

In the US, first party customer data consultancy Actable has hired long-time Merkle exec Craig Howard for the newly created position of Chief Solutions Officer. More

TransPerfect Expands to Dominican Republic

Jul 25 2022

New York-based language and tech solutions provider TransPerfect has opened a 300-seat contact center in Santo Domingo, in the Dominican Republic. More

Huge Investment Doubles Contentsquare Valuation

Jul 22 2022

Paris-based user experience analytics firm Contentsquare has closed a $600m growth investment round, doubling its valuation to around $5.6 billion. Money will be used for geographical and product expansion, M&A, and to support long-term growth in key markets. More

Nielsen Rolls Out 'Four-Screen Ad Deduplication' Method

Jul 22 2022

Nielsen has announced the launch of the methodology it will use to give media buyers reach metrics for YouTube comparable to those provided for linear TV. The measurement spans computer, mobile and connected TV devices. More

Year of Rapid Growth for Pureprofile

Jul 22 2022

Consumer data company Pureprofile has issued a business update for the period ended 30th June 2022, with full year revenue up 39% to $AUD 41.7m, and EBITDA up 28% to $AUD 4.0m. More

Senior Hires for Scuba

Jul 22 2022

London-based intelligence platform Scuba Analytics has appointed Pete Caputo as Chief Customer Officer and Meno Schnapauff as Customer Solution Architect; and says it plans to expand into the EMEA region. More

UserTesting Expands Instant Insights Post-Test Tool

Jul 22 2022

Video-based insights provider UserTesting has added advanced features to its Instant Insights post-test analysis solution, promising to further speed up the process of uncovering key customer perspectives. More

Pre-seed Funds for Web Site Analyst Umami

Jul 22 2022

In the US, web site analytics firm Umami has raised $1.5m in a pre-seed round of funding, which it will use to speed up staff recruitment. More

More Modest Q2, but Excellent First Half for Ipsos

Jul 21 2022

Ipsos has reported second quarter revenue of EUR 574.0m, representing organic growth of 2.1% (reported growth 8.9%). After exceptional results in Q1, the group cited global events and the end of Covid measurement contracts - as well as strong comparatives from Q2 2021 - for the lower figures. More

IQVIA Top in New ESOMAR Ranking

Jul 21 2022

Global association ESOMAR has released its annual ranking of the Global Top 50 Insights Companies, with an ever broader definition of the term giving an unfamiliar look to parts of the list. More

VST Teams with dunnhumby for Planogram Software Launch

Jul 21 2022

Retail data and research firms dunnhumby and VST (Virtual Store Trials) have teamed up to launch 'Planogram Publisher', which promises to make retailer Tesco's planogram data accessible to CPG brands. More

Australian Radio Body Fills New Head of Research Role

Jul 21 2022

John Musgrove, currently Head of Insights and Research at broadcaster Southern Cross Austereo (SCA) has been appointed in the new role of Head of Research for industry body Commercial Radio Australia. More

UK Marketing Spend Growth Slows, MR Props Up Table

Jul 21 2022

Total UK marketing budgets continued to grow at a solid pace in the second quarter of 2022, according to the latest Bellwether Report from ad association the IPA; but market research was not among the gainers, with budgets falling for a net 6.5% of companies. More

Former Merkle B2B CEO is New Bounteous NA President

Jul 21 2022

Digital experience consultancy Bounteous has brought in former Merkle executive Michael McLaren to serve as President, North America. More

Escalent Hires New Chief Human Resources Officer

Jul 21 2022

In the US, analytics and advisory firm Escalent has appointed Laura Lopez as its new Chief Human Resources Officer (CHRO). She replaces Todd Shorr, who has retired. More

Creative Buy for Stirista

Jul 21 2022

Performance marketing solutions firm Stirista has acquired ZDI, a New York-based branding firm with a focus on data-driven creative solutions. More

Verve Hires Essential Co-founder Charlton as TMT SVP

Jul 20 2022

London-based culture, communities and 'smart digital insight' firm Verve has launched a Technology, Media and Telecoms (TMT) practice in North America, and has appointed Essential Research co-founder Alex Charlton as Senior Vice President, TMT in New York. More

Onclusive Buys Social Media Listening Specialist Digimind

Jul 20 2022

PR and comms monitoring group Onclusive has acquired AI-powered social media listening and intelligence platform Digimind. Terms of the deal have not been disclosed. More

Dentsu Hires Nielsen's Gilby as APAC CEO

Jul 20 2022

Media and marcoms group Dentsu International has hired former Nielsen exec Robert 'Rob' Gilby as Chief Executive Officer, APAC based in Singapore. He will take up the post on September 5th. More

New Funds for Predictive Analytics Firm Keen Decision

Jul 20 2022

In the US, predictive modeling and marketing analytics platform Keen Decision Systems has raised $11m in a Series B round of funding, which it will use to expand its decision optimization engine. More

Kin + Carta Names New CEO

Jul 20 2022

London-based digital transformation consultancy Kin + Carta has announced that CEO J Schwan is retiring from his role at the end of this month, and will be succeeded by Kelly Manthey, currently the Group's CEO for the Americas. More

Informa to Buy B2B Audience Developer Industry Dive

Jul 20 2022

Digital services group Informa is to acquire multi-market B2B audience development and digital content specialist Industry Dive, from private equity firm Falfurrias Capital Partners. Terms have not been disclosed. More

MiQ Promotes for ANZ MD Position

Jul 20 2022

Marketing intelligence and programmatic media specialist MiQ has promoted Fiona Roberts to the position of ANZ Managing Director, following Jason Scott's promotion to CEO APAC. More

Schlesinger, Maru Partner for Quant Communities Offer

Jul 19 2022

Data and research tech solutions company Schlesinger Group has partnered with CX and insights software and advisory services company Maru, to launch 'Quantitative Insights Communities', giving its clients access to qual, quant and advanced research methodologies in one platform. More

Funds for Ukrainian Social Media Listener YouScan

Jul 19 2022

Ukraine-based social media listening and image recognition platform YouScan has raised $2m in a follow-on round of funding, which it will use to accelerate company growth and further develop its platform. The firm has also named co-founder Leonid Lytvynenko as CEO. More

BARB Hires Laycock for New Audiences Director Post

Jul 19 2022

UK TV audience measurement body BARB has hired former InSites Consulting exec Matt Laycock for a newly created position, Audiences Director. He joins on 26th September. More

Audio Intelligence Firm AssemblyAI Raises More Funds

Jul 19 2022

In the US, audio intelligence specialist AssemblyAI has raised $30m in a Series B funding round, which it will use to continue to research and train AI models for tasks such as speech recognition and language identification. More

Stagwell Buys Consumer Intell Firm Apollo Program

Jul 19 2022

In the US, marcoms group Stagwell, owner of the Harris and Harris Poll brands, has acquired AI-powered platform Apollo Program, which taps digital data including in-app behaviour to uncover consumer, creative and contextual insights for use in marketing initiatives. Terms were not disclosed. More

Woolies' Cartology Buys Ad Targeting Firm Shopper

Jul 19 2022

In Australia, Woolworths Group's retail media business Cartology has agreed to acquire digital out-of-home (DOOH) ad targeting firm Shopper for c.$AUD 150m in cash. More

Merkle Launches CXM On Demand

Jul 19 2022

Data-driven customer experience management (CXM) company Merkle has launched 'CXM On Demand', to help brands run adaptive, in the moment multi-channel CX campaigns. The service will be immediately available throughout the UK market, and is scalable across the EMEA region. More

WPP Buys Brazilian eCommerce Agency Corebiz

Jul 18 2022

Marcoms giant WPP has acquired eCommerce agency Corebiz, headquartered in Brazil, for an undisclosed sum. More

RealityMine Expands Manchester Data Science Centre

Jul 18 2022

UK-based mobile phone data firm RealityMine has made three new hires at its 'Centre of Excellence in Data Science' in Manchester. More

Researchbods Launches Training and Support Service

Jul 18 2022

UK-based customer insights and communities platform developer Researchbods has launched 'Expert Lab', providing clients with training and support for its proprietary insight community platform, ex-plor. More

EMI Research Launches SQOR Sample Quality Metric

Jul 18 2022

In the US, online sample provider EMI Research Solutions has launched a measure of sample quality called SQOR (Sample Quality Optimization Rating), which combines assessments of pre-study traffic health, in-study participant behavior and post-study data validity consistency. More

Savanta Launches B2B Essentials Range

Jul 15 2022

Next15's data and insights group Savanta has launched 'Business Essentials', a suite of products which it says offers a 'low cost, high value alternative to traditional research and insights'. More

Suzy Adds Access to Global Audiences

Jul 15 2022

New York-based consumer insights tech firm Suzy has launched a solution called Global Audiences, giving users access to them alongside US audiences, on one platform. More

Customer Review Platform Okendo Raises $26m

Jul 15 2022

US and Australia-based FMCG customer review platform Okendo has raised $26m in a Series A round of funding which it will use to scale go-to-market activities, accelerate product development, and increase headcount from 80 to more than 130 by the end of the year. More

Funds for Player Personalization Firm Future Anthem

Jul 15 2022

London-based Future Anthem, which provides data science services to businesses in the gambling industry, has raised an undisclosed amount of Series A funding, earmarked for company growth, product investment, and to launch in North America with a focus on sports betting. More

S4's TheoremOne Names Chief Growth Officer

Jul 15 2022

S4 Capital-owned digital transformation specialist TheoremOne has appointed Will Kelly as Chief Growth Officer, to help scale its cross-functional, go-to-market capabilities. Three further C-Suite appointments and two new VPs have also been announced. More

Emodo Launches Verified UK Audience Solution

Jul 15 2022

US-based audience, inventory and creative advertising solutions provider Emodo has launched a solution called Emodo Audiences, using network data from telecoms firm Three UK to validate the accuracy and quality of audience segments in real time. More

B2B Survey Launch for Financial Sector Firm Dialectica

Jul 14 2022

Information services company Dialectica has launched a solution called B2B Surveys, which it says makes methods traditionally associated with B2C insights available to business and investment professionals. More

PeopleMetrics Hires Physician Psychology Expert

Jul 14 2022

US-based PeopleMetrics, which provides software and consulting services for transforming customer experience programs, has appointed Richard Vanderveer, PhD as Chief Insight Officer, Physician CX. More

Seed Round for Real-Time Data Platform Sumatra

Jul 14 2022

Austin, Texas-based data platform Sumatra has raised $1.5m in a seed round of funding, which it will use to expand its operations and business reach. More

Senior Promotions for Pureprofile

Jul 14 2022

Pureprofile has promoted Joris Schellekens to Head of Data & Insights for mainland Europe, as well as promoting three APAC execs: Keith Ang to Head of Sales, D&I Asia; and Katiemay Gardner and Peta Kernan to Senior Account Director. More

TV Measurement Firm 605 Names EVP and Head of Sales

Jul 14 2022

In New York, TV and cross-platform measurement and attribution specialist 605 has appointed Sam Abiad as Executive Vice President and Head of Sales. More

AppsFlyer Hires Product Innovation Leader

Jul 14 2022

US and Israel-based app measurement and attribution platform AppsFlyer has appointed Yevgeny Peres as EVP of Product Strategy. More

Attention Specialist Amplified Intelligence Hires CPO

Jul 14 2022

In Australia, omnichannel attention measurement company Amplified Intelligence has appointed Anneliese Urquhart as Chief Product Officer (CPO). More

PubMatic to Add AlikeAudience Data in AsiaPac

Jul 14 2022

Digital ad tech company PubMatic has partnered with AlikeAudience in Australia, Japan and Indonesia, to give advertisers access to supply side audience data. More

Expansion Funds for Insights Automation Platform Zinklar

Jul 13 2022

In Spain, insights automation platform Zinklar has raised EUR 5.5m in a Series A round of investment. Zinklar will use the funds to enhance its platform, double its team before the end of the year, and to drive global expansion, particularly to the US, as well as across Europe and Latin America. More

IPG Agencies Link for Entertainment Sector Insights

Jul 13 2022

In the US, Interpublic Group-owned marcoms agency R&CPMK and media and marketing solutions provider Mediabrands have launched a tech platform called 'UpstreamPOP', combining the latter's audience intelligence with the former's expertise and relationships across the entertainment industry. More

Behavioural Architects Names New Quant Research Director

Jul 13 2022

In the UK, behavioural science consultancy The Behavioural Architects (TBA) has appointed economist Ashwini Natraj as Director of Quantitative Research. More

MediaCom Opens Integrated Data Practice

Jul 13 2022

In the UK, WPP's media investment network MediaCom has launched an integrated data practice comprising a dedicated team of cross-agency specialists, who will aim to help clients make the most of their data. More

UNLIMITED Hires Government Sector Managing Partner

Jul 13 2022

In London, insight-led integrated agency group UNLIMITED has appointed Elinor Jones as Managing Partner, to cover all government accounts, with a seat on TMW UNLIMITED's leadership team. More

More Funds for Consumer Journey Analytics Firm Konnecto

Jul 13 2022

Israel-based consumer journey analytics platform Konnecto has raised $21m in a Series A round of financing, which it will use to expand its Data Science and Engineering teams, as well as its go-to-market infrastructure. More

Medallia to Buy Callback Automation Firm Mindful

Jul 12 2022

US-based customer experience management specialist Medallia has agreed to acquire callback automation company Mindful, from private equity firm Alpine Investors, for an undisclosed sum. More

OpinionRoute Adds Anti-Fraud Tool ResponseID

Jul 12 2022

In the US, insights process management firm OpinionRoute has launched an in-survey fraud and quality assessment tool called ResponseID - the third product in its ID Suite collection of data 'quality-as-a-service' solutions for market research companies. More

LA-based Vault AI Hires Two from NRG

Jul 12 2022

In LA, predictive consumer insights company Vault AI has appointed former National Research Group (NRG) execs Ethan Titelman as President of Client Solutions, and AJ Giovannetti as SVP of Product Strategy. More

SKUx Debuts Tool to Understand Digital Offer Engagement

Jul 12 2022

US-based SKUx, which helps brands and retailers deliver digital promotional offers, has launched a tool called Buyer (X)ccelerator, enabling the capture of first-party data based on how consumers engage with those offers. More

New Italian Office for TransPerfect

Jul 12 2022

New York-based language and tech solutions provider TransPerfect has opened an office in Bologna - its third in Italy, adding to the company's existing presence in Milan and Rome. More

Auto Sector Analytics Firm Driven Data Acquired

Jul 11 2022

In the US, automotive retail insurance marketplace Polly has acquired marketing and analytics company Driven Data Technology. Terms of the deal have not been disclosed. More

Universal Music Launches Media and Data Platform

Jul 11 2022

In New York, Universal Music Group for Brands (UMGB), the partnerships division of Universal Music Group (UMG), has launched a media and data solution called UMusic Media Network, to connect brands and partners with media from UMG. More

tvScientific and MetricWorks in CTV Measurement Deal

Jul 11 2022

In the US, connected TV performance ad platform tvScientific has partnered with incrementality measurement specialist MetricWorks, to enable marketers to measure CTV performance in their omnichannel strategies and correct last-touch attribution. More

Economic Turmoil Drives Need for Market Understanding

Jul 11 2022

Recent and ongoing disruption of markets and economies is driving growth in demand for market understanding research - faster even than that in new product development, brand and comms - according to a new survey of MR and marketing professionals by consumer insights provider Toluna. More

Portuguese Customer Data Platform Velocidi Acquired

Jul 11 2022

US and UK-based API infrastructure platform Kevel, which is used to build custom ad platforms, has acquired Portuguese audience segmentation and customer data platform Velocidi. Terms of the deal were not disclosed. More

Talkwalker Offers 'Brand Love' Benchmarking to Clients

Jul 11 2022

Consumer intelligence company Talkwalker has made available to third parties the benchmarking solution developed for its annual Brand Love report - offering marketers measurement of what it calls the drivers of brand love: passion, trust and customer satisfaction. More

Amobee and iD Social in Audience Targeting Partnership

Jul 11 2022

In Australia, mobile ad targeting firm Amobee has partnered with social media marketing agency iD Social to enable advertisers to use new audience targeting insights within their paid social media campaigns. More

India's MRSI Names New President

Jul 8 2022

The Market Research Society of India (MRSI) has named Manish Makhijani, Global Insights Director of Hindustan Unilever, as President of its Managing Committee for the period 2022-2024. He takes over from Sandeep Arora, EVP and Global Head - Research & Analytics Solutions at Datamatics. More

Voxpopme Adds Tool for Ready-made Video Surveys

Jul 8 2022

Video insights provider Voxpopme has launched Project Templates, providing a library of ready-made video surveys for running qual research and helping scale customer conversations. More

UX Consultancy LookThink Acquired

Jul 8 2022

In the US, digital experience agency Wheroware has acquired user experience consultancy LookThink for an undisclosed sum. More

Seed Funds for Loyalty Rewards Marketplace qiibee

Jul 8 2022

In Switzerland, blockchain-based B2B loyalty rewards marketplace qiibee has raised $4.8m in a seed round of funding, which it will use to expand its global team and move into other 'priority markets' including North America. More

Four New Hires for PPL Insights

Jul 8 2022

UK-based consumer and sensory research agency PPL Insights has added four new team members: Amanda Stephens in its Fieldwork and Operations team, and three recent graduates. More

DoubleVerify Hires Global Client Partnerships Leader

Jul 8 2022

US-based digital media measurement and analytics firm DoubleVerify (DV) has appointed former Quantcast exec Carolyn Watt as Vice President of Global Client Partnerships, based in London. More

Senior Changes and Strong Growth for STRAT7

Jul 7 2022

Insight group STRAT7 has announced organic growth of 30% for the financial year just ended; along with 5 appointments. Among them, former Bonamy Finch MD Paul Carney becomes a Partner in the Consultancy practice, with former Head of Advanced Analytics Paul Jackson filling his previous role. More

ENGINE Becomes 'Big Village' in US, Europe and Aus

Jul 7 2022

AdTech and data company ENGINE has been re-named Big Village in the US, continental Europe and Australia. The rebrand does not include ENGINE Group UK, which was acquired by Next 15 earlier this year. More

Geopath Hires Former Comscore Exec as SVP of Product

Jul 7 2022

In the US, out of home (OOH) audience measurement body Geopath has appointed former Comscore exec Chris Luken as Senior Vice President of Product, with a focus on expanding its suite of solutions. More

Comscore Names Carpenter as New Chief Exec

Jul 6 2022

Comscore has promoted Chief Financial Officer Jon Carpenter to the role of CEO, replacing Bill Livek who in March announced his plans to retire. The firm has also named a new Chairman and CFO. More

KPMG Customer Opens in Australia

Jul 6 2022

In Australia, professional services firm KPMG has launched a business called 'KPMG Customer', which brings together the company's customer technology and analytics, marketing, research, reputation, digital experience and creative offerings. More

Prodege Buys Tech-based MR Firm BitBurst

Jul 6 2022

US-based online consumer research and rewards platform Prodege has acquired German tech-based market research and sample supply company BitBurst, which connects millions of targeted respondents with surveys every year. Terms of the deal have not been disclosed. More

Merkle Names First Chief Experience Officer

Jul 6 2022

In Australia, customer experience management (CXM) company Merkle has hired long-time PwC exec Simon Doukas for a newly created position, Chief Experience Officer. He will take up the role at the end of August. More

Shopper Intelligence Platform Basket to be Acquired

Jul 6 2022

Real-time data analytics provider Fobi has signed a deal to buy assets related to grocery store price comparison app and shopper intelligence platform Basket, from tech company Grocery Shopping Labs Inc. Terms of the deal have not been disclosed. More

McNair yellowSquares Buys Qualitative Recruitment Australia

Jul 6 2022

In Australia, market and social research agency McNair yellowSquares has acquired focus group recruitment agency Qualitative Recruitment Australia (QRA), for an undisclosed sum. More

Behaviorally Names Brill as US MD

Jul 6 2022

Consumer marketing consultancy Behaviorally has promoted Scott Brill to the role of Managing Director of its US business, bringing together its artificial intelligence and customer success work. More

ISBA Names First Origin CEO

Jul 5 2022

In the UK, advertiser association the ISBA has named Tom George the first Chief Executive Officer of Origin, its joint industry, cross-media measurement programme. He will take up his role in September. More

Forsta Launches 'Digital Diaries' Ethnography App

Jul 5 2022

Forsta, the company formed last year through the merger of research software firms Confirmit and FocusVision, has launched Digital Diaries, a mobile ethnography app designed to obtain qualitative insights at scale. More

Amplitude Names First Company President

Jul 5 2022

In the US, digital optimization specialist Amplitude has appointed Thomas Hansen as its first President, overseeing all aspects of its go-to-marketing organization including revenue, operations, customer success, partnerships and marketing. More

Gekko and CloudArmy Link for Brand Reaction Measure

Jul 5 2022

In the UK, customer experience marketing agency Gekko has partnered with behavioural insight specialist CloudArmy to offer a neuroscience research service helping brands understand customer thinking. More

Funds for Buyer / Seller Matching Platform Promoted

Jul 5 2022

San Francisco-based eCommerce buyer and seller matching platform Promoted has raised $6m in a seed round of funding, which it will use to further develop its platform and hire additional engineers. More

IBM Watson Health Sells Data Assets

Jul 4 2022

IBM Watson Health has completed the sale of its healthcare data and analytics assets to investment firm Francisco Partners. Terms of the deal have not been disclosed. More

Further Global Roll-Out for Nielsen's ID System

Jul 4 2022

Nielsen has continued the roll-out of its Identity System for Digital Ad Ratings, launching in seven new Asian markets, seven in Europe and in Mexico, South Africa and New Zealand. More

Quantcast Launches Brand Measurement Suite

Jul 4 2022

In the US, audience measurement and digital advertising firm Quantcast has launched a suite of brand measurement and optimization solutions to help digital marketers plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV). More

$40m Funding for Behavioural Data Specialist Snowplow

Jul 4 2022

London-based Snowplow Analytics, which helps businesses collect and manage their customer behavioural data, has raised $40m in a Series B round of funding. The money will be used to grow its team, build support for new data types, and scale internationally. More

Australia's Audience Precision Launches Strategy Suite

Jul 4 2022

Sydney-based media consultancy and tech business Audience Precision has announced an end-to-end platform called Precise360, tapping consumer behavioural data to create a 'full media strategy guidance system' which it says enhances the entire marketing process. More

Merkle Names UK Experience & Commerce Leadership Team

Jul 4 2022

In London, CXM company Merkle has announced the senior team for its recently launched UK Experience & Commerce (E&C) practice, led by Paul Lynch. More

AMC Global Adds Five

Jul 4 2022

In the US, custom MR firm AMC Global has added five new members to its Research and Project Management teams. More

Enero Group Buys GetIT and ROI DNA

Jul 1 2022

Australian marcoms group Enero has acquired APAC-based B2B marketing agency GetIT, which offers a range of consulting and insights services including the DataLab data science initiative; and digital marketing services firm ROI DNA. Terms of the deals were not disclosed. More

Kantar and Equity Firm to Buy StepUp RGM

Jul 1 2022

Kantar is partnering with tech-focused private equity firm SilverTree Equity to acquire Belgium-based Revenue Growth Management (RGM) software and big data solutions vendor StepUp RGM. Terms of the deal have not been disclosed. More

Suzy Adds Option for Remote Live Focus Groups

Jul 1 2022

New York-based consumer insights platform Suzy has launched a service called Suzy Live Focus Groups, allowing researchers and marketers to run qual and quant research in one connected platform. More

BI App Zing Data Gets Seed Investment

Jul 1 2022

In the US, business intelligence (BI) and visualization app Zing Data has raised $2.4m in a seed investment round, which it will use to continue building its platform empowering 'data users on the go'. More

Reveal Mobile Adds Targeting Tools to VISIT Local

Jul 1 2022

In the US, location intelligence specialist Reveal Mobile has added new targeting and sales attribution features to its geofencing platform, VISIT Local. More

WPP to Buy Australian MarTech Firm Bower House Digital

Jul 1 2022

Marcoms giant WPP is to acquire Australian marketing tech services agency Bower House Digital, whose services include personalisation, segmentation, and solutions for a single customer view. Terms of the deal were not disclosed. More

NielsenIQ and GfK to Merge

Jul 1 2022

NielsenIQ and GfK have announced an agreement through which the two firms will be 'combined', with NielsenIQ's owner Advent International being the majority shareholder. Terms of the deal have not been disclosed. More

Research on Mobile to be Acquired by RIWI

Jun 30 2022

Canadian trend tracking and prediction tech firm RIWI has agreed to acquire Paris and Istanbul-based business Research on Mobile (ROM). Terms of the deal have not been disclosed. More

Ipsos launches UX Lab in Downtown Chicago

Jun 30 2022

Ipsos has launched a user experience (UX) facility called the Ipsos Experience Lab in the Franklin Center in downtown Chicago, providing space for focus groups, interviews, device tests and simulations. More

Black Swan Data Raises Funds for Expansion

Jun 30 2022

In London, data science and consumer behaviour prediction specialist Black Swan Data has raised $18.5m in a growth funding round, part of which it will use to expand further into the US market. More

Nominations Open for MR's '30 Under 30' Awards

Jun 30 2022

MR industry platform Significant Insights has opened the call for nominations for its annual 'Global 30 Under 30' awards, with judges looking for young insight leaders, innovators, creators and thinkers who have already made a 'huge impact' during their careers. More

Speech Analyst Speechmatics Raises $62m

Jun 30 2022

British-based automated speech recognition platform Speechmatics has raised $62m in a Series B round of funding which it will use to support expansion across the US and Asia-Pacific, and to improve infrastructure - particularly the capacity of it data centre. More

Fiona Blades is New Market Research Council President

Jun 30 2022

In the US, the Market Research Council has appointed MESH Experience founder Fiona Blades as this year's President. More

Sawtooth Hires Tindall as Director in New UK Office

Jun 30 2022

US-based conjoint analysis and MaxDiff tools provider Sawtooth Software has hired former Boxclever Consulting exec Dean Tindall as Director of Client Services, Europe, based in its newly created Manchester, UK office. More

MESH Experience Adds Data Science Director

Jun 30 2022

Global analytics and insight company MESH Experience has appointed former Kantar exec Siham Chowdhury as Director of Data Science. More

Media Auditor BPA Worldwide Names New CEO

Jun 29 2022

Global media auditor BPA Worldwide has promoted Richard Murphy to the role of President and Chief Executive Officer, replacing Glenn Hansen, who is to retire in June 2023. In the interim, Hansen will act as Executive Strategic Advisor, to focus on the iCompli Sustainability and Event Audit practices. More

Reach3 Insights Launches Health Practice

Jun 29 2022

Mobile MR consultancy Reach3 Insights has launched a Health practice, where it has appointed Katy Palmer and Brad Perkins as Senior Vice Presidents. More

New Funds for Audio Analyst Veritonic

Jun 29 2022

In New York, audio analytics and research platform Veritonic has raised $7.5m in an add-on Series A round of funding, which it will use to support the hiring of 'top talent', and for further development of its audio insight and measurement capabilities. More

Kantar India Launches OOH Consumer Panel

Jun 29 2022

Kantar has launched an FMCG panel that tracks and reports out-of-home (OOH) purchases in India, in thirteen categories. Within the 'QSR' categories (pizzas and burgers), in-home orders / consumption will also be captured. More

Pharma Firms Norstella and Citeline to Merge

Jun 29 2022

Pharma sector R&D intelligence provider Citeline (formerly Pharma Intelligence) and drug lifecycle specialist Norstella have agreed to merge, to provide life sciences clients with a full suite of commercial clinical solutions. Terms of the deal have not been disclosed. More

Voxco Adds Trio of New Features

Jun 29 2022

Canadian survey software provider Voxco has added three new features to its platform - Word Import, Close the Loop, and Text Analytics, to help users gather feedback, measure sentiment, and uncover and act on insights. More

GDCC Names Global Sales SVP

Jun 29 2022

Dutch-based firm Global Data Collection Company (GDCC) has appointed former Sytel exec Richard Compton as Senior Vice President, Global Sales. He is based in the UK. More

Basis Revenue Up 20%

Jun 28 2022

London-based insight consultancy Basis has announced record results, with annual revenue up 20% to £27.4m for the year ended March 2022. More

US Data and Analytics Firm ROInsights Acquired

Jun 28 2022

In the US, marcoms agency Marcus Thomas has acquired data transformation and analytics firm ROInsights, for an undisclosed sum. More

DrivenIQ Launches 360-Degree Audience View Tool

Jun 28 2022

In the US, automotive data solutions specialist DrivenIQ has launched a solution that organizes, connects and analyzes online and off-line data from more than four billion customer records identifying 230 million US households. More

Expansion Funds for Capital Markets Analyst Singletrack

Jun 28 2022

In the UK, capital markets analyst Singletrack has raised a 'significant' amount of funding from tech-focused private equity firm Accel-KKR, which it will use to expand into global markets and focus on specific mergers and acquisitions. More

AdQuick Launches OOH Analytics Solution

Jun 28 2022

In the US, out-of-home (OOH) ad platform AdQuick.com has launched an 'analytics as a service' solution, allowing OOH marketers, agencies and media owners to measure the effectiveness of their campaigns with near real-time data. More

Customer Intelligence Platform SturdyAI Raises $3.1m

Jun 28 2022

In the US, customer intelligence and automation platform SturdyAI has raised $3.1m in a new round of funding, which it will use to broaden market awareness and strengthen its platform. More

London Launch for New Product Insights Firm Waveform

Jun 27 2022

In the UK two former executives of research firm Trinity McQueen, Chris Handford and Daniel Eddy, have launched a new full-service product consultancy, Waveform Insight Studio. More

Polish Opening for MetrixLab

Jun 27 2022

Research firm MetrixLab has opened an office in Warsaw, Poland, its first in Eastern Europe. More

More funds for Indonesian Insight Firm Populix

Jun 27 2022

Mobile-based Indonesian consumer insights platform Populix has won a further US$7.7m in a Series A round of financing, for use in continuing to optimize its existing products and to release new services. More

Red Rose for RONIN

Jun 27 2022

UK-based data collection firm RONIN International has added an office in Lancaster, serving as a desk research, CATI and digital recruitment hub. With space for around thirty people, the location is part of the offices of RONIN's parent, digital marketer Rippleffect Group. More

Senior Hires for Melbourne's Fast-Growing MDI

Jun 27 2022

Melbourne-based Mobile Digital Insights (MDI) has announced 'exponential' growth over the last twelve months, hiring Christine Laurenssen as Business Director Africa, David Somers as COO, Hellen Sillis as Global Head of Qual, Sam Stelitano as CFO and Sarah Gill-Kildea as Insights Director. More

Maria Vallis Named CEO of Hypothesis

Jun 27 2022

In Los Angeles, insights, strategy and design agency Hypothesis has promoted Maria Vallis to the role of Chief Executive Officer, succeeding Jeff Seltzer, who will join founder Maria Stark as an Executive Board Member. More

Catalina and FanAI Link for CPG Brand Sponsor Insights

Jun 27 2022

In the US, shopper intelligence specialist Catalina has partnered with sponsorship data platform FanAI, to help CPG brands better understand and measure how their sponsorship investments directly drive sales for their products. More

CX Group Zendesk Agrees Acquisition by Investors

Jun 24 2022

US-based customer experience (CX) specialist Zendesk has agreed to be acquired by a group of investors, in an all-cash deal which values it at approximately $10.2 billion. The transaction has been approved by Zendesk's Board of Directors and is expected to close in the fourth quarter of this year. More

Bilendi Opens Amsterdam Office, Launches Dutch Panel

Jun 24 2022

Paris-based MR data and tech firm Bilendi has expanded to the Netherlands with the opening of an office in Amsterdam, appointing Luigi Casula as Country Manager. The company has also created a new Dutch panel with more than 30,000 members. More

New CEO for Restaurant Sector Analyst Personica

Jun 24 2022

In the US, restaurant sector marketing and analytics platform Personica has appointed Adam Ochstein as Chief Executive Officer, replacing interim CEO John Ouren. The firm has also completed a round of growth recapitalization. More

Sitel Agrees to Buy CXM Specialist Majorel

Jun 24 2022

Customer experience products and solutions company Sitel Group has agreed the acquisition for an undisclosed sum of Luxembourg-based competitor Majorel Group. The merger would form a combined entity with over 240,000 employees across 55 countries. More

Getwizer Upgrades WizerOne Technology

Jun 24 2022

Israel and US-based consumer insights platform Getwizer has upgraded its WizerOne technology, with improved machine learning algorithms for the coding of open-ended text and data cleansing, and the optimization of PowerPoint presentations. More

WPP Data Agency Essence Names Two SVPs

Jun 24 2022

WPP-owned data and measurement-driven agency Essence has promoted Barbara Blanzat Henao to the role of Senior Vice President, Analytics, EMEA, while Kate Mann has been promoted to SVP Agency Solutions and Operations, EMEA. More

OpenAP Launches TV Sector 'Data Clean Room'

Jun 24 2022

Cross-platform audience-targeting specialist OpenAP has partnered with data cloud company Snowflake to develop a cross-platform 'data clean room' solution for the television industry. More

Klaviyo Launches Unified Customer Data Platform

Jun 24 2022

In the US, e-mail marketing platform Klaviyo has launched an enterprise solution called Klaviyo One, helping large brands bring all their customer data together to drive personalized experiences at scale. More

Insight Communities Firm eCGlobal Acquired

Jun 23 2022

Brazil-based digital marketing specialist Stefanini Group has acquired eCGlobal, developer of a collaborative platform for online insights communities and branded social media networks. Terms of the deal were not disclosed. More

Horizon Selects Comscore for Local TV Measurement Test

Jun 23 2022

In New York, media services agency Horizon Media is testing Comscore's local TV measurement solution as an alternate currency for 2023 planning and buying. The firm currently uses Nielsen. More

Pureprofile Hires UK Bus Dev Director

Jun 23 2022

Consumer data company Pureprofile has hired former Maru Group exec Shelley Barber as Business Development Director in the UK. More

Cint Board Seats for Google MD and Former IBM Exec

Jun 23 2022

Insight exchange and sample management platform Cint has added Tina Daniels, MD at Google, and long-time IBM exec Liselotte Engstam to its Board of Directors. The pair bring experience in tech, media measurement, engineering and international management. More

dunnhumby Hires for Tesco Media & Insight Platform

Jun 23 2022

In London, Tesco-owned customer data science specialist dunnhumby has appointed Stacy Gratz as Regional Managing Director for Media, to lead strategic media planning and sales for the Tesco Media & Insight Platform. More

Digital Experience Analyst LogRocket Raises $25m

Jun 23 2022

Boston, MA-based digital experience analytics specialist LogRocket has raised $25m in a Series C round of funding, which it will use to further enhance its machine learning capabilities and digital platform, and to grow its headcount. More

Qualtrics Partners for Service Improvement App Launch

Jun 23 2022

Experience management platform Qualtrics and customer workflow products provider ServiceNow have partnered to launch an app promising to improve employee and customer service experiences. More

Blis Raises 'Significant' Funds for Expansion

Jun 23 2022

London-based location data ad technology and targeting firm Blis has secured a 'significant' but undisclosed amount of investment from private equity firm LDC, which it will use to grow and expand the business and double its headcount in the next few years. More

Kantar Launches Trend Analysis and Creative Test Tools

Jun 22 2022

Kantar has launched a cross-category search prediction tool called Emerging Trends; added a suite of products and enhancements to its creative testing portfolio on Kantar Marketplace; and opened the iLab innovation centre. More

IRI Launches OmniConsumer Receipt Panel

Jun 22 2022

In the US, consumer data giant IRI has launched the OmniConsumer Receipt Panel, which will source shopping receipt data from 120,000 active households to provide insights into how consumers are shopping across channels. More

PRS IN VIVO Hires Global Account Leader in Switzerland

Jun 22 2022

Shopper and product experience consultancy PRS IN VIVO has appointed former Ipsos exec Stephanie Surel as Global Account Leader Switzerland & Market/Business Development, based in the company's Geneva office. More

ActiveCampaign Adds to Senior Team, Opens in Dublin

Jun 22 2022

US-based customer experience automation (CXA) platform ActiveCampaign has appointed Sameer Kazi as President, and promoted Kelly O'Connell to Senior Vice President, Product Strategy. The firm has also opened an EMEA 'hub' in Dublin, Ireland. More

Sales and Web Visitor Intel Providers to Merge

Jun 22 2022

European sales intelligence provider Echobot and web visitor intelligence platform Leadfeeder have agreed to merge, using a EUR 180m investment from equity firm Great Hill Partners to support the deal. More

Qualtrics Launches Quality Management Solution

Jun 22 2022

Experience management platform Qualtrics has launched an AI-based and human-assisted quality assurance solution, to provide contact center execs with insights on customer needs, agent effectiveness and overall performance. More

GovExec Buys Procurement Data Firm CJIS GROUP

Jun 21 2022

In the US, information services company GovExec has acquired RFP and procurement data provider CJIS GROUP, for an undisclosed sum. More

Cubery Expands to Canada, Singapore and Ireland

Jun 21 2022

Melbourne, Australia-based tech-driven research agency Cubery has rolled out its platform in Canada, Singapore and Ireland. More

Canadian Research Tech Firm Potloc Raises CAD$35m

Jun 21 2022

In Canada, research tech firm Potloc has raised CAD$35m in a Series B round comprising new equity funding and debt financing. The investment will be used to accelerate go-to-market strategy in North America and Europe, including recruitment of 120 more staff in Montreal, New York and Paris. More

Ad Intelligence Platform Adbrands Acquired

Jun 21 2022

US-based marketing consultancy R3 has acquired ad intelligence platform Adbrands, for an undisclosed sum. More

Research Partnership Names US MedTech Director

Jun 21 2022

In the US, healthcare MR consultancy Research Partnership has appointed Janet Powers as a Director in the MedTech division. More

VidMob Launches SaaS Intelligence Creative Solution

Jun 21 2022

In New York, personalized video content creation platform VidMob has launched an SaaS version of its Intelligence Creative platform, helping marketers to optimise their creative with help from its suite of analytics, creative automation, production workflows and creative talent network. More

ARF Names New Editor for Journal

Jun 21 2022

The Advertising Research Foundation (ARF) has appointed academic Colin Campbell as the Editor in Chief for its Journal of Advertising Research (JAR). His term begins in September, when John Ford steps down after eight years. More

US Launch for Asian Panel Provider GMO

Jun 20 2022

Tokyo-based MR sample provider GMO Research is expanding to North America with the opening of a subsidiary in New York City, headed up by Christa Arite. More

Former System1 CCO Joins MR Tech Firm Walr

Jun 20 2022

British research tech company Walr has appointed former System1 Research exec Ben Walton as its first Chief Commercial Officer. More

Funds for UK-Based Bolt Insight

Jun 20 2022

London-based rapid research firm Bolt Insight has received £1.275m investment from B2B tech venture capital company 212, to be used for development of new products, staff recruitment in its research and commercial teams, and expansion into new markets. More

Truth Strengthens Frankfurt Office

Jun 20 2022

Strategic insight agency Truth Consulting has appointed Kamaljit Kaur as a Director to support the growth of its office in Frankfurt, Germany. More

Hires and New Data Science Centre for RealityMine

Jun 20 2022

Manchester, UK-based mobile device monitoring specialist RealityMine is to launch a 'Centre of Excellence in Data Science', and has announced three new hires: Joel Ansbro in the Data Engineering team; Louis Ruston in the Apps team; and Mason Chee in the Data Products team. More

Funds for B2B Prospect Research Tool Amy

Jun 20 2022

Israeli AI-driven sales intelligence solution Amy has raised a $6 million Seed round of funding, which it will use to further enhance its natural language processing and machine learning capabilities, and to launch its 'B2P' solution. More

$225m for Market Intelligence Provider AlphaSense

Jun 17 2022

New York-based market intelligence platform AlphaSense has raised $225m in a Series D round of funding, valuing the company at $1.7 billion - nearly double the figure after its $180m Series C round just nine months ago. More

Strong Recovery for Trinity McQueen

Jun 17 2022

Independent British-based insight consultancy Trinity McQueen has announced sales of £7.4m in the year ending March 2022; some ten per cent up on the pre-pandemic figure (year ending March 2020). More

B2B Data Firms ZoomInfo and Bombora Bury Hatchet

Jun 17 2022

In the US, B2B data specialists Bombora and ZoomInfo have settled a lawsuit over a terminated revenue-sharing agreement and various privacy issues; exchanged compliments; and suggested they are likely to work together again in the near future. More

New Invoca Funding Values Firm at $1.1 billion

Jun 17 2022

In the US, AI-powered conversation intelligence provider Invoca has raised $83m in a Series F round of equity financing, at a valuation of $1.1 billion. The firm will use the funds to expand internationally and pursue acquisitions. More

Conversation Intel Platform Wingman Acquired

Jun 17 2022

Conversation intelligence platform Wingman has been acquired by revenue operations specialist Clari. Terms of the deal have not been disclosed. More

Brandtech Buys Insight-led eCommerce Platform Acorn-i

Jun 17 2022

Marketing technology company The Brandtech Group has acquired a majority stake in Acorn-i, whose self-service Ignite platform provides a suite of eCommerce analytics and insights products combined with AI-powered retail media capabilities. Terms were not disclosed. More

Innovid Unveils Cross-Media Ad Solution

Jun 17 2022

CTV advertising delivery and measurement platform Innovid has launched InnovidXP, building on its acquisition of measurement and attribution specialist TVSquared and described as 'the first unified cross-platform solution directly integrated with ad serving data and creative personalization'. More

Similarweb Launches Mobile App Data Module

Jun 17 2022

Israel-based digital market intelligence company Similarweb has launched an App Intelligence module, which combines mobile app data from the firm's partnership with data.ai (previously known as App Annie) with its own desktop and mobile web measurement and engagement metrics. More

MRC Extends CEO George Ivie's Contract to 2027

Jun 16 2022

In New York, the Media Rating Council (MRC) has announced a five-year extension to the contract of Executive Director and CEO George Ivie. More

Customer Intell Platform InMoment Buys ReviewTrackers

Jun 16 2022

US-based customer intelligence platform InMoment has acquired customer review management software company ReviewTrackers. Terms of the deal were not disclosed. More

Kumar Rejoins Dynata to Lead India Business

Jun 16 2022

First-party data platform Dynata has appointed former employee Arun Kumar as Vice President, Southeast Asia and India, leading the business and teams across the region. More

Kantar Hires Merkle's Bordelon for Americas CEO Role

Jun 16 2022

Kantar has hired long-time Merkle exec Will Bordelon as Chief Executive Officer of its Insights business in the Americas. He will join on July 11th. More

ACC Buys Influencer Marketing Consultancy Pixly

Jun 16 2022

US-based agency group ACC (Acceleration Community of Companies) has acquired full-service influencer marketing consultancy Pixly for an undisclosed sum. More

Video Interview: Matt Britton, Founder and CEO of Suzy

Jun 15 2022

Matt Britton started digital research platform Suzy in 2018, named it after a favourite song, worked with other non-researchers to build it, and got to $25 million annual recurring revenue 'faster than Salesforce and Qualtrics'. An interview with MrWeb's Nick Thomas - available as video or in print. More

Clifton Jr Named Gallup Chief Executive Officer

Jun 15 2022

In the US, global analytics and advisory firm Gallup has promoted Jon Clifton to the role of Chief Executive Officer. He replaces his father, Jim Clifton, who had served as the firm's CEO since 1988 and will remain as Chairman of the Board. More

Savanta Expands to Europe with New Amsterdam Hub

Jun 15 2022

Next15's data and insights group Savanta has expanded into mainland Europe with the opening of a 'hub' in Amsterdam. More

Hall & Partners Adds Trio to Senior Management Team

Jun 15 2022

Brand strategy, brand and campaign performance specialist Hall & Partners has named Daiana Dal Col Chief Financial Officer, hired long-time Kantar exec Peter Teachman for its new role of Chief Growth Officer, and promoted Josh Shames to the role of US Managing Partner. More

Audience and Outcomes Gauges Added to Nielsen ONE Alpha

Jun 15 2022

Nielsen has launched the next phase of its cross-platform measurement platform, Nielsen ONE Alpha, bringing together audience measurement with 'audience and outcomes' measurement, to enable end-to-end ad campaign assessment. More

Seed Funds for Gen Z and Millennial Insights Firm Knit

Jun 15 2022

In the US, consumer insights start-up Knit has raised $3.55m in an oversubscribed seed round of funding, which it will use to continue to build its technology and expand its non-Gen Z panel, starting with the EMEA and LATAM regions. More

Samba TV Expands in Australia with Three Hires

Jun 15 2022

Cross-screen television insight and analytics provider Samba TV has expanded its Australian operation with the appointment of Tom Parsons as Head of Client & Data Partnerships, Damien Tang as Data Solutions Director, and Simeon Swain as Commercial Lead - Programmatic & Audience. More

QuestionPro and Cortico-X Link for CX Product Launches

Jun 15 2022

US-based online survey software provider QuestionPro and experience-led transformation specialist Acquis Cortico-X have joined forces with the aim of creating up to three new customer experience products in the coming year. More

Comscore Unites Digital, Social Media and UX Measures

Jun 14 2022

Comscore has launched a platform called 'Total Digital', which combines the firm's digital and social media measurement tool and user experience (UX) data into a single dashboard. Users get a cross-platform view of how consumers are engaging with content and advertising. More

ISG Launches Web3 / Metaverse Advisory Business

Jun 14 2022

Tech research and advisory firm Information Services Group (ISG) has launched an advisory business to help clients understand the technology and business implications of the next phase of the Internet's evolution, Web3 and the metaverse. More

WPP Names Houston President of US Business

Jun 14 2022

Marcoms giant WPP has promoted Michael Houston to the role of President of its business in the US, the group's largest market. More

Heart+Mind Strategies Expands to Riyadh

Jun 14 2022

Washington, DC-based research-led consulting firm Heart+Mind Strategies has opened a MENA headquarters in the city of Riyadh, in the Kingdom of Saudi Arabia (KSA). More

Ipsos Unveils Four-Year Growth Plan

Jun 14 2022

Ipsos has unveiled a four-year plan to accelerate growth and shareholder value. This will include the group spending between EUR 100m and EUR 200m per year on 'smart acquisitions', while doubling its investments in data analytics, technology and 'knowledge panels'. More

Ignite Connexion to Support Phebi Roll Out in Canada

Jun 13 2022

London-based voice analysis technology firm Phebi has partnered with Toronto-based insights tech firm Ignite Connexion, which will provide Phebi with marketing, sales, implementation and customer support services across Canada. More

Dataline Launches 'Wodwo' Modeling and Data Platform

Jun 13 2022

In the US, custom modeling and analytics specialist Dataline has launched a platform called Wodwo, through which it says marketers can build their own custom prospect models in under an hour, with no special training or data science background required. More

Pureprofile Hires US/India Sales Lead Role

Jun 13 2022

Consumer data company Pureprofile has appointed long-time Kantar exec Ashish Pandey as Head of Sales - Data & Insights, US and India. More

OMD Hires Head of Strategy

Jun 13 2022

In India, Omnicom-owned media agency network OMD has appointed former Nielsen / Millward Brown exec Charul Tomar as Head of Strategy, tasked with helping to drive the next stage of the company's growth in the region. More

AppsFlyer Launches Data Clean Room Solution

Jun 13 2022

US and Israel-based mobile app measurement and attribution platform AppsFlyer has launched a Data Clean Room solution, where app developers can store all their data in one place, and securely produce insights based on their first-party data combined with their marketing conversion data. More

Zendesk Decides Against Sale

Jun 10 2022

US-based customer experience specialist Zendesk has announced the completion of a strategic review and will not seek a sale but continue as an independent public company. The review followed the rejection of a takeover bid and its own unsuccessful attempt to buy Momentive. More

Kantar Launches Brazil Cross-Media Planning Initiative

Jun 10 2022

Kantar has announced an industry-wide cross-media planning initiative for Brazil, bringing together representatives from the country's media groups and platforms to help design an upgraded measurement solution. Kantar then plans to launch the solution before the end of the year. More

Getwizer Names Allison Chief Commercial Officer

Jun 10 2022

In New York, consumer insights platform Getwizer has promoted Jennifer Allison to the position of Chief Commercial Officer. More

$40m Funds for Product Testing Platform Maze

Jun 10 2022

Product testing platform Maze has raised $40m in a Series B round of funding, for use in developing new solutions, including further investment in its new participant management solution Reach. More

MRC Launches Draft Outcomes and Data Quality Standards

Jun 10 2022

In the US, the Media Rating Council (MRC) has issued a draft version of its Outcomes and Data Quality Standards - the next phase of an ongoing project to standardize the measurement of outcomes resulting from advertising exposure. There will now be a 60-day public comment period. More

GroupSolver Adds AI-based Idea Pool Manager

Jun 10 2022

San Diego-based MR startup GroupSolver has added a feature called 'Idea Pool Manager' to its survey platform, allowing users to converse with consumers and then receive a digestible summary of the data in real time. More

TransPerfect Opens Contact Center in El Paso

Jun 10 2022

New York-based language and tech solutions provider TransPerfect has opened a contact center in El Paso, Texas, which will act as the hub for the firm's Connect division. More

Extra Funds for Product Performance Data Analyst Upp

Jun 10 2022

Upp, which connects Google Ads data with product performance data, has received an undisclosed amount of follow-on investment from Downing Ventures. More

WPP's Wavemaker Names Global CFO

Jun 10 2022

In London, WPP consumer data specialist Wavemaker has appointed Radhika Radhakrishnan as Global Chief Financial Officer, and a member of the Global Leadership team. She will take up the role from mid-June. More

Dynata Buys Panels and Tech Firm Branded Research

Jun 9 2022

In the US, first-party data platform Dynata has acquired online panel and audience technology company Branded Research for an undisclosed sum. More

New CFO for Ipsos as Stoclet Steps Down

Jun 9 2022

In Paris, Ipsos has appointed Dan Lévy as Group Chief Financial Officer, from June 10th, replacing Laurence Stoclet who has been with the business for nearly 24 years. More

Games Analyst Lurkit Raises Seed Funds for Expansion

Jun 9 2022

In Sweden, gaming influencer marketing platform Lurkit has raised $2.7m in a seed round of funding, which it will use to expand operations and its business reach. More

BARB Hires for New Research Ops Director Role

Jun 9 2022

UK TV audience measurement body BARB has hired Caroline Baxter for the newly created role of Research Operations Director, and will recruit an Audiences Director to work with her. The creation of these two roles follows the resignation of Research Director Simon Bolus. More

Merkle Names China CEO

Jun 9 2022

Customer experience management firm Merkle has appointed former Accenture exec Hawk Liu as its Chief Executive in China, leading growth, performance and greater integration across its CX consulting, data science, digital transformation, loyalty marketing and B2B services. More

InnovateMR Hires Client Dev Execs and Programmer

Jun 9 2022

Online sampling technology firm InnovateMR has appointed Chris Kosar as Director, Client Development; Veeraj Keshwala as Manager, Client Development; and Kristen Vance as Senior Programmer. More

CleverTap Launches TesseractDB Personalization Engine

Jun 9 2022

Customer lifecycle and user retention platform CleverTap has launched a database tool called TesseractDB, promising to deliver in-context, timely, personalized messaging and recommendations across all user touchpoints. More

Semcasting Integrates L2 Voter and Consumer Data

Jun 9 2022

In the US, cookieless targeting specialist Semcasting has added L2 voter and consumer data to its 'ADS' data ID resolution, audience design and attribution platform, allowing clients to enhance their first-party audiences. More

NielsenIQ Buys Food and Drinks Market Data Firm CGA

Jun 8 2022

Consumer intelligence business NielsenIQ has acquired UK and US-based out-of-home food and drinks market data and research consultancy CGA Strategy, for an undisclosed sum. More

PRS IN VIVO Launches Contextual Idea Screener

Jun 8 2022

Shopper and product experience consultancy PRS IN VIVO has launched a contextually immersive tool called Idea Screener, which combines behavioural science and market research to capture intuitive responses at the earliest stage of new product development. More

CreativeX Raises $25m for Creative Data Platform

Jun 8 2022

In New York, creative data platform CreativeX has raised $25m in a Series B round of funding, which it will use to increase content coverage beyond social media to cover display, eCommerce and TV; and to launch new creative measurement capabilities. More

PathFactory Hires Former Forrester Exec as SVP

Jun 8 2022

In the US, content intelligence specialist PathFactory has appointed former Forrester analyst Christine Polewarczyk as Senior Vice President, Product Marketing and Research. More

Innovation Consultancy ReD Names Global Managing Partner

Jun 8 2022

In Copenhagen, innovation and strategy consultancy ReD Associates has promoted Mads Holme to the position of Global Managing Partner. He takes over from Millie Arora, who is staying on at ReD as a Partner, and has re-located to the west coast. More

Insights Agency Perceptive Hires and Promotes in NZ

Jun 8 2022

Auckland, NZ-based customer intelligence agency Perceptive has appointed Amy Thornton as CX Analyst, while promoting Hollie Cleaver to Data Scientist and Lauren Gell to Research Consultant. More

Forrester Debuts Digital Business & Strategy Service

Jun 8 2022

Forrester has launched a research service called Forrester Decisions for Digital Business & Strategy, to help users create and deliver 'businesswide' CX and drive customer retention and loyalty. The service will be available from August 2022. More

Equity Firm Buys InCrowd and SHG Parent Apollo

Jun 7 2022

In the US, healthcare-focused private equity firm Frazier has acquired Apollo Intelligence, which provides data and insights to the healthcare and life science industries. Terms of the deal have not been disclosed. More

MetrixLab Opens First Office in Africa

Jun 7 2022

Digital research firm MetrixLab has opened its first office on the African continent, in Johannesburg, South Africa, appointing Nanzala Mwaura as Managing Director and Rentia Kraucamp as Research Director. More

Fourteen New Hires and Nine Promotions at Researchbods

Jun 7 2022

UK-based customer insights and communities platform developer Researchbods has appointed fourteen new team members since the beginning of April, including Chris Manko as Head of Engineering. The firm has also made nine internal promotions. More

$20m for Indian Data Start-up Synaptic

Jun 7 2022

In India, investor analytics and alternative data start-up Synaptic has raised $20m in a Series B round of funding, which it will invest in product innovation, and to expand its data science capabilities, its partnerships with vendors, and its go-to-market teams. More

Nielsen and Wrappr Launch Aus Outdoor Ad Measure LIFT

Jun 7 2022

In Australia, outdoor ad platform Wrappr has partnered with Nielsen to launch LIFT, a campaign measurement and attribution platform offering full-funnel attribution for ads on its sites, powered by an opt-in mobile location database. More

GutCheck Debuts Interactive Concept Developer

Jun 7 2022

MR and analytics company GutCheck has launched a conjoint solution called Interactive Concept Developer, which uses a hybrid approach to help marketers with the process of creating new products or services, by narrowing down the possible combinations of attributes, features and price points. More

RealityMine Launches App Browsing Analysis Solution

Jun 7 2022

UK-based mobile phone data firm RealityMine has added a solution called 'Embedded Browsing' to its reporting, allowing clients to measure the web browsing activity of users within social media apps. More

New Funds for MR Tech Firm GroupSolver

Jun 7 2022

In the US, MR tech firm GroupSolver has raised $2.5m in a new funding round, which it will use to continue to expand its survey platform and accelerate its go-to-market strategy. More

Buy for Insight Automation Firm Heap

Jun 6 2022

US-based insights software firm Heap Analytics has announced the acquisition of digital experience firm Auryc, to create what it says is 'the market's only comprehensive quantitative and qualitative analytics in a single solution'. More

More Funds to Push MoEngage into LatAm and Aus

Jun 6 2022

Customer analytics platform MoEngage has raised $77 Million in Series E funding, for use in expanding to Latin America and Australia, increasing its footprint elsewhere in the world, and to explore strategic acquisitions. More

GTCR's Dreamscape Buys Stake in Ad Intell Firm SMI

Jun 6 2022

Private equity firm GTCR has made a 'strategic investment' in ad intelligence company Standard Media Index (SMI) through its portfolio company Dreamscape, which GTCR formed with marketing tech execs Scott Knoll, David Hahn and Michael Iantosca. Knoll has been named SMI CEO. More

Forsta Adds White Label Option for MR Agency Partners

Jun 6 2022

Research, CX and employee experience (EX) technology provider Forsta has launched what it calls a Human Experience (HX) Partner Program for Market Research Agencies, allowing them to fully white label integrated VoC programs hosted on its technology platform. More

Comscore Adds CTV / YouTube to Video Metrix in Europe

Jun 6 2022

Comscore has added CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK; and says Italy, France and Germany will follow in July 2022. Meanwhile CEO Bill Livek has acquired another $1.15m of shares in the firm. More

AdImpact and Innovid in Political TV Ad Tracking Deal

Jun 6 2022

In the US, ad intelligence data company AdImpact has partnered with CTV ad delivery and measurement platform Innovid, to measure political TV advertising across linear and CTV platforms. More

Verve Hires Add to Behavioural Science Offer

Jun 6 2022

London-based culture, communities and 'smart digital insight' firm Verve has strengthened its strategic insight offer with the appointment of former Hall & Partners and Breaking Blue exec Dr Adele James as Behavioural Scientist. Digital anthropologist Lily Echanis also joins the firm. More

NP Digital Buys AnswerThePublic

Jun 6 2022

Performance marketing agency NP Digital has acquired Brighton, UK-based AnswerThePublic, which taps autocomplete data from search engines to analyse the phrases and questions people are asking around a client's keywords. Terms of the deal were not disclosed. More

Chote Takes Chair at UK Statistics Authority

Jun 1 2022

British economist Sir Robert Chote has begun his five-year term as Chair of the UK Statistics Authority, replacing Sir David Norgrove whose term ended on 31st March. More

UNICEPTA Buys Data Analyst Giance Technologies

Jun 1 2022

Media and marketing intelligence provider UNICEPTA Group has acquired Berlin-based corporate data analyst Giance Technologies for an undisclosed sum. More

Havas and Lumen to Create Attention Measurement Tools

Jun 1 2022

Havas Media Group has partnered with eye tracking specialist Lumen Research to create bespoke tools to plan, measure, buy and optimise attention. More

Kantar Hires for new Product Marketing Leadership Role

Jun 1 2022

In London, Kantar has hired former SAP exec Ashruti Singh for a newly created role, leading product marketing for its Insights division. More

Gracenote Launches Program Content Datasets

Jun 1 2022

Nielsen's entertainment data provider Gracenote has launched two new syndicated datasets - Distribution Dynamics and Program Availability Archive - to understand the characteristics of content that drives viewing and the historical placement of content. More

Australia's Stable Research Becomes CRNRSTONE

Jun 1 2022

In Australia, MR solutions firm Stable Research has changed its name to CRNRSTONE, which it says better reflects its position as the 'foundation of client decision making'. More

Nature Names Emma Tommasini a Partner

Jun 1 2022

In Australia, strategic insights consultancy Nature has promoted Emma Tommasini to the role of Partner. More

Nielsen Impact Score to Measure Pro Sports Teams

May 31 2022

Nielsen has expanded its Nielsen Impact Score service (NIS) to cover the most popular North American professional sports leagues. First up is the New York Mets baseball team, which will use the new 'NIS Pro' to guide its local and national sponsorship sales strategy. More

PubMatic Launches Audience Targeting Tool 'Connect'

May 31 2022

In the US, digital ad tech company PubMatic has launched a platform called Connect, allowing media buyers to connect with their target audiences across the open Internet. More

Customer Experience Firm ISC-CX Expands to Brazil

May 31 2022

Swiss/German in-store and omnichannel customer experience analysis specialist ISC-CX is opening an office in Brazil, to support LatAm businesses and brands. More

New Funds for Universal Database Firm TileDB

May 31 2022

In the US, database company TileDB has received an undisclosed amount of investment funding, which it will use to accelerate the development of new features and scale its go-to-market functions. More

Addressable TV Targeting Firm Finecast Opens in Spain

May 31 2022

WPP's media investment business GroupM has launched its Finecast addressable TV targeting company in Spain, at its headquarters in La Matriz. More

Former Eyeota COO Jill Orr Joins Criteo

May 31 2022

In the UK, former Eyeota Chief Operating Officer Jill Orr has joined purchase data and ad targeting firm Criteo as Retail Media Head for EMEA. More

S4 Capital Continues Rapid Growth in Q1

May 30 2022

Digital advertising and marketing services company S4 Capital has released results for the first quarter of 2022 in a trading update, with reported revenue up 70.1% to £206.8m, a rise of 40.6% on a like-for-like, pro forma basis. More

New York Appointment for PRS IN VIVO

May 30 2022

Consumer & shopper insights firm PRS IN VIVO has appointed former System1 Research exec Jonah Berg as Associate Vice President of Insights, USA, based in New York. More

Twitter to Pay $150m Over Ad Targeting Disclosure

May 30 2022

In the US, Twitter is to pay a settlement of $150m after giving consumers inadequate notice that their data would be used for ad targeting. The company agreed to implement further checks and disclosures whilst stressing that the problem had been addressed as long ago as 2019. More

New Marketing Leader for Acceldata

May 30 2022

Data observability specialist Acceldata has appointed former Splunk and Sumo Logic exec Girish Bhat as SVP of Marketing, leading the global marketing team. More

Worldpanel Director is New Irish MR Association Chair

May 30 2022

Irish MR industry body AIMRO has appointed David Berry, Commercial Director of Kantar Worldpanel, as its New Chair. More

Momentum for Reshaped Kantar

May 27 2022

Kantar has announced unaudited results for the first quarter of calendar 2022, including pro forma, currency-adjusted gross revenue up 6% to $911m, and adjusted EBITDA of $144m, up 16% from a year earlier and almost twice the pre-Covid Q1 2019 figure. More

New TV Intell Platform Aims to Reduce Churn, Up Revenue

May 27 2022

Set-top box and multiscreen entertainment software firm 3 Screen Solutions (3SS) has partnered with NPAW, a provider of video business intelligence and predictive analytics, to create a new customer intelligence platform promising clients reduced churn and higher revenue per user. More

UK's CMA in Further Google Ad Tech Probe

May 27 2022

UK watchdog the Competition and Markets Authority (CMA) has announced a further investigation into Google's use of ad tech in three areas - demand-side platform, ad exchange and publisher ad server - due to concerns it may undermine competition. More

InSites Consulting Strengthens South African Team

May 27 2022

Online communities expert InSites Consulting has made seven new hires for its Johannesburg office, including three senior appointments: Research Directors Simone Kakana and Heike Viviers, and Business Development Manager Danie Botha. More

Cyara Launches CX Testing Self-Assessment Model

May 27 2022

Silicon Valley customer experience software firm Cyara has released the CX Test Automation Maturity Model, a tool allowing businesses to self-assess their approach to automated CX testing, compare it with industry best practice and take steps to improve digital and voice customer contact. More

Onclusive Buys Media Tracker Critical Mention

May 26 2022

Recently-formed PR and comms monitoring group Onclusive has announced the acquisition of US-based media monitoring platform Critical Mention, for an undisclosed sum. More

Omnicom Appoints First Data Privacy Chief

May 26 2022

Global marcoms group Omnicom has appointed former Conduent exec Brian Clayton as its first Chief Data Privacy Officer, responsible for driving its 'privacy-first' approach and ensuring compliance with global privacy regulation. More

Acquisition and New Practice for Aus Firm SenateSHJ

May 26 2022

In Australia, communications consultancy SenateSHJ has acquired Di Marzio Research, whose Director Paul Di Marzio joins the acquiring firm as Head of Research, based in Melbourne and leading a new practice, SenateSHJ Insights. More

Launch of Amplitude CDP Solution

May 26 2022

Digital optimization software firm Amplitude, Inc. has launched an insights-driven customer data platform (CDP), which collects and analyzes event data with a built-in product analytics solution, avoiding the need for third-party analytics. More

Merkle Promotion Follows UK CXM Sales Growth

May 26 2022

dentsu-owned CX Management company Merkle has promoted Mark Atkinson, formerly VP for its Adobe EMEA alliance and enterprise sales lead, to the role of UK Chief Sales Officer. More

TVDataNow Launches CTV Attribution Service

May 26 2022

Connected TV (CTV) and OTT ad measurement platform TVDataNow has launched a new CTV-focused attribution solution for marketers, publishers and ad tech companies. More

Ipsos Wins UAE Cross Media Measurement Contract

May 25 2022

In Dubai the Advertising Business Group, a non-profit organisation advocating for responsible advertising and communication in the MENA region, has appointed Ipsos as its partner for its ad currency UAE Cross Media Measurement project. More

Interpublic Promotes for Kinesso Regional CEO Roles

May 25 2022

Interpublic's marketing intell company Kinesso has appointed four new Regional CEOs, Matt Ware, Andy Butters, Jorge Chavez and Sean Muzzy, all of whom are currently leaders in the group's Matterkind activation division and who will retain these roles alongside their new ones. More

Stravito Launches Visual Insights Tool, Hires CPO

May 25 2022

Knowledge management platform Stravito has launched a visual insights tool called Atlas, allowing clients to explore and integrate their market research findings, and present insights in a 'bitesize' visual format. The firm has also hired Steffen Bilde as Chief Product Officer (CPO). More

Two Hires for Fast-Growing Omnisis

May 25 2022

Manchester, UK-based market research and MR support agency Omnisis has announced two senior hires to support rapid growth: Stephen Ward joins as an Operations Consultant and Sabrina Holland as a Senior Data Analyst. More

Birdie Hires Head of Product

May 25 2022

AI-based consumer insights platform Birdie.ai has appointed former fintech product leader Alexandre Spengler as Head of Product. More

Cint Promotes as CFO and COO Step Down

May 24 2022

Automated insight-gathering and sample management platform Cint has announced further leadership changes following its December acquisition of Lucid. CFO Joakim Andersson and COO Andy Ellis are stepping down, replaced respectively by Britta Mittler (interim) and Jake Wolff. More

Receipt Panel Deal for NielsenIQ Aus

May 24 2022

In Australia, consumer data giant NielsenIQ is to offer clients access to 'one of the biggest receipt panels in Australia', promising new understanding of 'the most important retail consumer group - the omnishopper'. More

Relative Insight Taps Luck and Thornton for Expansion

May 24 2022

Text analytics software firm Relative Insight has added ESOMAR President and WIRe founder Kristin Luck to its Advisory Board and former Cint leader Richard Thornton to its Board of Directors. More

Conviva Adds VISUA Computer Vision Features

May 24 2022

Silicon Valley-based streaming insights provider Conviva has added technology from computer vision specialist VISUA, giving clients access to brand impression data across their social media campaigns. More

What's Possible Hires MD for New Data Centre

May 24 2022

Marketing firm What's Possible Group has appointed former WPP exec Patrick Mazzotta in the new role of Managing Director of Data, charged with building a centre of excellence for data, analytics and insight within the company. More

Discuss Names SVP Global Head of Sales

May 24 2022

In the US, video feedback platform Discuss has appointed Josh Martin as Senior Vice President, Global Head of Sales. More

Dstillery Launches Custom Patient Targeting Solution

May 24 2022

In New York, custom audience specialist Dstillery has launched a predictive impression-based behavioral targeting solution for healthcare brands, to be known as Custom Patient Targeting. More

Personalization Specialist Fulcrum Gets Funds for CDP

May 24 2022

Real-time personalization specialist Fulcrum has raised $5m in funding, which it will use to further develop its customer data platform (CDP) technology roadmap, and scale its business operations. More

Savanta Owner Next 15 to Buy M&C Saatchi

May 23 2022

British-based marcoms consultancy Next 15, which owns data and insights group Savanta, has agreed to acquire ad agency network M&C Saatchi Plc in a £310m cash and share deal. More

UK's ICO Fines Clearview AI for Misuse of Citizen Data

May 23 2022

In the UK, the Information Commissioner's Office (ICO) has fined facial recognition firm Clearview AI more than £7.5m for using images of people in the UK, and elsewhere, collected from the web and social media to create a global online database. More

Coalition Seeks Code for Social Media 'Friend Data'

May 23 2022

In the US, several social media companies have come together to launch the My Friends My Data Coalition (MFMD), which is calling for an industry-wide standard to make 'friend data' portable, through one-click privacy-safe API protocols. More

RealityMine Launches Behaviour-Triggered Survey Tool

May 23 2022

UK-based mobile phone data firm RealityMine has launched a solution called RealLife Events, through which clients can deliver surveys to users, triggered by digital behaviour such as using a specific app, web site or making specific search queries. More

tvScientific Debuts Gaming CTV Ad Performance Solution

May 23 2022

In the US, ad tech firm tvScientific has launched a CTV (Connected TV) performance advertising solution for the games industry. More

Xandr Adds Three to ANZ Leadership Team

May 23 2022

Xandr, the advertising and analytics division of AT&T, has promoted three execs to its senior APAC team, under recently appointed ANZ Managing Director Nicole Prior. More

VST Launches Virtual Testing for eCommerce Sites

May 20 2022

Retail tech provider Virtual Store Trials (VST) has launched a solution called 'E-commerce Fixture Testing', which offers a virtual simulation of eCommerce sites and apps through which CPG brands can conduct tests. More

$25m Funding for City Data Specialist UrbanFootprint

May 20 2022

US company UrbanFootprint has raised $25m in a Series B round of funding, which it will use to accelerate its delivery of climate and community intelligence to the energy, government, finance and real estate sectors. More

Tubi Adds Digital Ad Ratings to Nielsen Integration

May 20 2022

Fox Entertainment's ad-supported streaming service Tubi is working on an expansion of its current integration with Nielsen, allowing for 'enhanced and comprehensive measurement' through Nielsen's Digital Ad Ratings (DAR) product. More

Momentive Adds SurveyMonkey / Microsoft Integrations

May 20 2022

Momentive has announced two new integrations for its SurveyMonkey and SurveyMonkey Enterprise solutions, with the addition of Microsoft Power Automate, which automates workflows and apps in the Teams communication platform. More

Seed Funds for DEI Platform Included

May 20 2022

Diversity, Equity and Inclusion (DEI) experience platform Included has raised a $3.5m seed round of funding, which it will use to expand its engineering team and support engineering, product, marketing and sales initiatives. More

Qualtrics Launches Resident Feedback Tool

May 20 2022

In the US, experience management specialist Qualtrics has launched a solution called Community Pulse, allowing state and local government departments to use technology to understand and respond to the experiences of their constituents. More

GfK Investor KKR Buys Majority Share in Alchemer

May 19 2022

US-based private equity firm KKR has acquired a majority of survey software firm Alchemer, with an investment of undisclosed size funding '[accelerated] growth through marketing, product innovation, industry partnerships and strategic mergers and acquisitions'. More

Paris Buy for UX Insights Provider UserZoom

May 19 2022

US-based digital UX insights firm UserZoom has acquired its French opposite number Testapic, expanding its footprint in the European market. More

Ipsos Promotes Polyak for NA Analytics President Role

May 19 2022

Ipsos has appointed Mark Polyak as its President of Analytics in North America, with a key role in integrating 'multisource, real-time, data-driven and actionable insights' into the group's core operations. He was previously Ipsos' Chief Analytics and Data Officer in Public Affairs. More

Senior Hire for B2B VoC Specialist CustomerGauge

May 19 2022

B2B Account Experience and VoC software firm CustomerGauge has appointed Confirmit veteran Tim Hannington as Chief Revenue Officer. More

Customer Engagement Buy for CleverTap

May 19 2022

Customer lifecycle and user retention platform CleverTap has agreed to acquire San Francisco-based Leanplum, a multi-channel customer engagement platform, for an undisclosed amount. CleverTap says the move makes it 'a truly global company'. More

New Platform Provides TV Audience Data for UAE

May 19 2022

As Nielsen rolls out a new solution for measuring media consumption in Saudi Arabia, mena.tv, a B2B marketplace for TV Content in the Middle East and North Africa, has launched a platform providing daily audience data for around five million UAE-based viewers. More

Senior Data Quality Hire for InnovateMR

May 19 2022

US-based sampling tech firm InnovateMR has strengthened its focus on data quality and survey fraud mitigation by appointing Sarah Adkins, a former client, as VP of Quality & Research. More

S4 Capital Buys to Develop Tech Services Offer

May 18 2022

Sir Martin Sorrell's S4 Capital is back on the acquisition trail despite its accounting troubles. TheoremOne, which provides software engineering and design for digital transformation, is merging into the company to form the hub of a new Technology Services offering. More

Walnut Unlimited Expands with Six UK Appointments

May 18 2022

In the UK, insight business Walnut Unlimited has appointed four new Research Directors and two Associate Directors. More

New Streaming Measure and Japanese Office for Conviva

May 18 2022

Silicon Valley-based streaming insights firm Conviva has announced it will launch an audience measurement standard, in partnership with streaming providers using its real-time cloud 'sessionization' technology. It has also opened an office in Japan, to be led by Takeshi Torii. More

New Global HR Leader for Pureprofile

May 18 2022

Australia-based research and marketing solutions company Pureprofile has appointed former MediaCom HR leader Michelle Mowle as Global Head of Talent and Culture. More

OOH Audience Body Geopath Confirms President

May 18 2022

In the US, out of home (OOH) audience measurement body Geopath has given acting President Dylan Mabin the role permanently. More

Data Management Platform Panzura Raises $80m

May 18 2022

Two years on from being 'refounded', San Jose, California-based cloud data management specialist Panzura has raised $80m in Series B funding. The firm says it will scale operations to service enterprise customers, and plans to add more than 150 new team members by the end of this year. More

MiQ Rolls Out YouTube and TV Analytics in UK

May 18 2022

Marketing intelligence and programmatic media specialist MiQ has rolled out its cross-channel YouTube and TV campaign analytics and measurement capability in the UK. More

Funding for Market Intelligence Provider Gain.pro

May 18 2022

In Amsterdam, market intelligence specialist Gain.pro has raised $10m in a new round of funding from an undisclosed source. The firm will use the funds to further develop its solution, which provides information and insights into private companies; including additional product functionality. More

Kantar Launches Link AI for Digital

May 17 2022

Kantar has launched Link AI for Digital, an artificial intelligence-powered ad testing solution designed specifically for digital ad formats. More

NielsenIQ Debuts Shopper Activation Solution

May 17 2022

Consumer intel giant NielsenIQ has launched a solution called NielsenIQ Activate, allowing retailers to engage shoppers with personalized promotional offers. More

Converseon Expands PRIS Reputation Management Tool

May 17 2022

Consumer intelligence tech and insights firm Converseon has expanded its Predictive Reputation Intelligence Solution (PRIS) to include near real-time assessment of reputation, including the impact of reputation management decisions on business outcomes. More

Conversation Insights Firm Lang.ai Raises $10.5m

May 17 2022

Lang.ai, which helps CX teams draw insights from conversations, has raised $10.5m in a Series A round of funding. The money will help improve software to understand what each customer is saying at any point in their buying journey, and correlate this data with their purchase history. More

New IAS Suite Measures ROI of Contextual Targeting

May 17 2022

Digital media measurement firm Integral Ad Science (IAS) has launched a suite of reporting and planning tools called Control Panel, to enable clients to understand the value and return on investment (ROI) provided by its Context Control contextual targeting solution. More

Touchstone Shoppercentric Moves to Four-Day Week

May 17 2022

Oxfordshire, UK-based brand, NPD, category and shopper consultancy Touchstone Shoppercentric is moving all its staff to a four-day working week - with full-time salary - from 6th June. More

Marketing Data Platform Improvado Raises $22m

May 17 2022

In the US, no-code marketing data aggregation platform Improvado has raised $22m in a Series A round of funding. The cash will support continued development of its Revenue Data Platform, which helps marketers understand how their budget is performing and where to invest next. More

Schlesinger Buys Sample Firm Opinion Capital

May 16 2022

International data collection and research tech company Schlesinger Group has acquired Canada-based programmatic sample provider Opinion Capital, for an undisclosed sum. More

Blockchain Sector Analyst Chainalysis Raises $170m

May 16 2022

Blockchain data platform Chainalysis has raised $170m in a Series F round of funding, which brings its valuation to $8.6 billion. New funds will be invested in product innovation and to scale global operations. More

Lucid Impact Measurement Expands to Linear TV

May 16 2022

Insight exchange and sample management platform Cint has expanded its Lucid Impact Measurement service into linear TV, giving marketers a combined view of their campaigns while delivering daily cross-screen reporting for brand lift insights. More

DVJ Insights Hires Two Client Consultants in Utrecht

May 16 2022

Netherlands-based full service agency DVJ Insights has expanded its consultancy team with the appointment of Ben van der Werf and Sonja van den Berg, based in Utrecht. More

Wavemaker Names Mumford Adelaide MD

May 16 2022

WPP's consumer data specialist Wavemaker has promoted Phil Mumford to the role of Managing Director of its Adelaide office, replacing Matt Hofmeyer who is now MD in Hong Kong. More

Web Personalization Platform Mutiny Raises $50m

May 16 2022

In San Francisco, web site personalization platform Mutiny has raised $50m in a Series B round of growth funding. More

Kantar Buys Survey App Platform Qmee

May 13 2022

Kantar has agreed to acquire Reading, UK-based app survey platform and fraud prevention technology provider Qmee, majority owned by private equity firm capital D. Qmee will become a part of Kantar's primary research division Profiles. More

Reveal Mobile Launches Mira OOH Measurement Console

May 13 2022

Location intelligence and marketing software company Reveal Mobile has launched a self-service platform for out of home (OOH) campaign measurement, known as Mira. More

Nielsen Consortium Bid to Proceed as 'Go-Shop' Expires

May 13 2022

Nielsen has announced the end of its 45-day 'go-shop' period, in which the Board has investigated the potential for alternatives to its recently-announced acquisition by a consortium of private investors; and says no proposals have been submitted. More

Fuel Cycle Expands Self-Service Ignition Solutions

May 13 2022

US intelligence gathering specialist Fuel Cycle has enhanced its self-service Ignition Research & Insights Solutions (Ignition Solutions), to enable users to generate 'fast and actionable insights' for 'almost all possible use cases'. More

Brainlabs Buys Social Media Influencer Agency Fanbytes

May 13 2022

Digital marketing agency Brainlabs has acquired social media influencer marketing agency Fanbytes, for an undisclosed sum. More

EssenceMediacom Names Leadership Team

May 13 2022

WPP has announced a leadership team for the new body formed by its recent merger of data and measurement-driven media agency Essence and media network MediaCom. It includes Richard Mooney as Global Chief Data Officer. More

Kantar Aus Unites Insights and Consulting Divisions

May 12 2022

Kantar Australia has formally combined its Insights and Consulting divisions, a move it says will 'turbocharge' its innovation and brand strategy offerings. More

smartclip Buys TV Analyst Realytics

May 12 2022

AdTech company smartclip has acquired TV analyst Realytics, to help measure the impact of TV campaigns on web sites. More

New Funds for In-store Intelligence Specialist Nexite

May 12 2022

Tel Aviv, Israel-based in-store intelligence and personalization specialist Nexite has Raised $67m in a Series C round of funding, which brings the company's total funding to $100m. More

Bounteous Hires Trend Forecaster to Lead Commerce Arm

May 12 2022

In the US, insight-driven digital experience consultancy Bounteous has appointed futurist and trend forecaster Jon Reily to lead its Commerce Thought Leadership and Strategy team. More

Stirista Hires Former Integral Ad Science CTO

May 12 2022

Data-driven marketing solutions provider Stirista has appointed former Integral Ad Science CTO Anthony Lucia as Chief Technology Officer. More

DMS Buys Retargeting Specialist Traverse Data

May 12 2022

US-based ad solutions provider Digital Media Solutions (DMS) has acquired Traverse Data, which uses data and technology to generate new customers for advertisers through an audience activation, re-engagement and retargeting platform. More

Dentsu Health Adds Data Specialists

May 12 2022

In the US, Dentsu Health has appointed Olympia Mantsios as Global Vice President, Data & Analytics, while Lynda Gordon joins as SVP Product Development, charged with building new data products. More

Seed Funds for Customer Service AI Firm Tenyx

May 12 2022

In the US, customer service tech firm Tenyx has raised $15m in a seed round of funding, which it will use for further product development, including growing its research and development team. More

'Solid' Growth for Comscore

May 11 2022

Comscore's revenue rose 4% to $94.0m in the first quarter, while profitability improved: adjusted EBITDA was up 22% to $6.8m. CEO Bill Livek described the performance as 'solid'. More

Black Box Buys Restaurant CX Platform AreTheyHappy

May 11 2022

US-based restaurant industry performance benchmarking specialist Black Box Intelligence has acquired AreTheyHappy, a customer experience and brand reputation management platform for restaurant and hospitality organizations. Terms of the deal were not disclosed. More

Alida to Open and Add 100 Employees in Edmonton

May 11 2022

Canada-based customer intelligence specialist Alida is opening an office in Edmonton, Alberta next month, where it plans to hire more than 100 employees by 2025. More

Ipsos Adds Two to ANZ Management Team

May 11 2022

In Australia, Ipsos has appointed Michelle Tustin as Director, Corporate Reputation, based in Adelaide, while Haydn Northover joins as Service Line Leader, Creative Excellence, based in Melbourne. More

Hivestack Launches Metaverse Stores Ad Research Arm

May 11 2022

In Canada, digital out-of-home (DOOH) ad tech company Hivestack has launched a research division, which will explore in-store, programmatic media activation in the metaverse. Former Microsoft Research MD, P Anandan, has joined as a special advisor to the initiative. More

Brainlabs Buys Data Services Specialist Nabler

May 11 2022

Digital marketing agency Brainlabs has acquired India-based data services specialist Nabler, for an undisclosed sum. More

Beehive Promotes Holt to Head of Research

May 11 2022

In London, insight and customer experience (CX) agency Beehive Research has promoted Nicole Holt to the role of Head of Research, with a seat on the Board. More

New Leader and Location for Full Circle

May 10 2022

US-based consumer panel firm Full Circle has appointed long-time TNS researcher Jamie Stehlin as its newest Business Unit Leader, to establish an office in Ohio. More

Momentive Launches Idea Screening Solution

May 10 2022

SurveyMonkey parent Momentive has launched a new solution for concept and creative testing, Idea Screening. The tool promises 'quick, AI-powered insights on early-stage ideas, claims or concepts'. More

SAP Integration for Qualtrics Solution XM Discover AI

May 10 2022

Experience management company Qualtrics has announced the integration of its XM Discover AI and machine learning capabilities into parent company SAP's Service Cloud, to help users resolve customer issues, increase resolution rate and improve customer satisfaction. More

Kin + Carta Completes Melon Group Acquisition

May 10 2022

Digital transformation consultancy Kin + Carta has completed its acquisition of software development outsourcing company Melon Group, which employs a 300-strong team of data, web and mobile specialists working across Bulgaria, North Macedonia and Kosovo. Terms were not disclosed. More

S4 Results Finally Published after 'Embarrassing' Wait

May 9 2022

After multiple delays, Sir Martin Sorrell's S4Capital has at last published its full year results for 2021, showing revenue up 100.4% to £686.6m, equivalent to a 52.4% increase on a like-for-like basis. Operating EBITDA increased 62.4% to £101.0m (up 11.9% like-for-like). More

Business Analytics Firm Pyramid Raises $120m

May 9 2022

Dutch firm Pyramid Analytics has raised $120m in a Series E round of funding, which it says it will use to continue developing its decision intelligence platform, expand its global presence, and capture a larger share of the big data and business analytics market. More

Nielsen Hires APAC SVP, Head of Commercial Growth

May 9 2022

Nielsen has expanded its Asia Pacific team with the appointment of long-time Ipsos exec Arnaud Frade as Senior Vice President and Head of Commercial Growth. More

Blackhawk and Q ONE in Rybbon Panelist Engagement Deal

May 9 2022

In the US, branded payments specialist Blackhawk Network has integrated its incentives and rewards platform Rybbon with the services of MR developer Q ONE Tech, to provide customized multi-country reward experiences for panel members while improving engagement. More

New Funds for B2B Data Prep Company Mozart

May 9 2022

In the US, Mozart Data has raised $15m in a Series A round of funding, which it will use to further refine its current product and introduce new offerings. More

CleverTap Names Global Chief of Consumer Experience

May 9 2022

AI-powered customer lifecycle and user retention platform CleverTap has appointed Honey Bajaj as SVP & Global Chief of Consumer Experience. More

Neustar and Captivate in Improved Audience Targeting Deal

May 9 2022

In the US, consumer data firm Neustar and digital out-of-home (DOOH) video network Captivate have partnered to help improve and expand the latter's audience segmentation and targeting capabilities. More

Upwave Adds Long-Term Brand Measure

May 6 2022

In the US, analytics company Upwave has expanded its ad measurement platform with the addition of a module called Brand Effects, using longitudinal metrics to help marketers measure the long-term, lasting effect of a brand in the marketplace. More

New Funds for Incremental Media Analyst Measured

May 6 2022

US-based Measured, which helps brands identify media's incremental contribution to business outcomes, has raised $21m in a new round of investment. The firm plans to use the funds to support further innovation, as user-level tracking restrictions increase. More

datafuelX Hires Product Engineering Leader

May 6 2022

In New York, ad sector predictive analytics specialist datafuelX has appointed long-time WarnerMedia exec Brad Imbach as Vice President of Product Engineering and Development. More

Seed Funds for Predictive AI Start-up Quin

May 6 2022

London-based machine learning start-up Quin AI has raised £582k in seed funding, which it will use to scale the business across the UK and Germany and build out its business offering. More

Senior Hire for Publicis Media Exchange

May 6 2022

In Australia, Publicis Media Exchange (PMX), the marcoms group's investment arm, has hired Rowena Newman in the new role of Head of Media Intelligence, overseeing a team of auditors and research analysts. More

Essence Leader Matsushita Named WPP Japan CEO

May 6 2022

Kyoko Matsushita, the Global CEO of WPP's data-driven full service media agency Essence Global, has been named Chief Executive Officer of WPP in Japan. More

Adadot Raises Funds for Workplace Data Model

May 6 2022

In London, workplace intelligence provider Adadot has raised $1m to continue developing its proprietary data model, which aims to connect the dots between working practices, collaboration patterns and wellbeing. More

Fiftyfive5 Buys The Leading Edge and The Digital Edge

May 6 2022

Australian insight consultancy Fiftyfive5 has acquired Sydney-based research and data consultancies The Leading Edge (TLE) and The Digital Edge (TDE) from marcoms group Enero for $1.35m in cash. The TLE and TDE teams will move into the Fiftyfive5 Ultimo office on Monday. More

DISQO Buys Product Research Platform Feedback Loop

May 5 2022

In the US, consumer insights platform DISQO has acquired Feedback Loop, which automates research processes such as generating surveys, sourcing consumers, and analyzing and uncovering insights across areas including message and concept testing. Terms were not disclosed. More

Toluna Expands to Thailand

May 5 2022

Consumer insights provider Toluna has expanded to Thailand, where it has hired former Nielsen exec Chumphol (Marc) Sivawettakul as Business Development Director, Southeast Asia. He is based in Bangkok. More

Kantar Names Moriarty SVP of NA Analytics Practice

May 5 2022

Kantar has appointed Patrick Moriarty as Senior Vice President of its Analytics Practice in North America. He is based in Dallas. More

ActiveCampaign Buys Expand Personalization Offer

May 4 2022

Customer Experience automation specialist ActiveCampaign has acquired transactional e-mail provider Postmark and e-mail authentication and monitoring service DMARC Digests, to help its users target and personalize their messaging. Terms were not disclosed. More

Fuel Cycle Launches Brand Health Tracking Tool

May 4 2022

US intelligence gathering specialist Fuel Cycle has launched a tool called Brand Health Tracking, providing continuous insights to help brands identify and react to newer market trends, changing customer mindsets and new entrants in the market. More

Torfac Hires Former Lucid Exec for India Ops Role

May 4 2022

Canada-based survey software and sample specialist Torfac has appointed former Lucid exec Geetu Malik as Assistant Vice President of Operations, based in India. More

LiveRamp Promotes Sharma for New Global Revenue Role

May 4 2022

Enterprise data connectivity and analytics platform LiveRamp has promoted Vihan Sharma to the newly created role of EVP of Global Revenue. Meanwhile Diego Panama will step down as Chief Commercial Officer, to pursue an opportunity outside the organization. More

Serena Williams Funds Retail Fraud Data Firm Lillii RNB

May 4 2022

In the US retail fraud prevention and data services firm Lillii RNB has raised $3m in a seed round, co-led by tennis star Serena William's venture management fund Serena Ventures, along with Aperture Venture Capital. More

Insights Provider Nature Hires in Melbourne and Sydney

May 4 2022

Australia-based strategic insights consultancy Nature has appointed Madeleine Berenyi as Senior Associate Director in Melbourne, while making five additional hires across the business. More

Publicis Buys eCommerce Analyst Profitero

May 3 2022

Marcoms network Publicis Groupe has acquired eCommerce analytics platform Profitero, for an undisclosed sum. More

PureSpectrum Buys Sampling Tech from Dalia

May 3 2022

Online sample marketplace PureSpectrum has acquired programmatic sampling technology assets from Dalia Research, for use in further expanding its PureSpectrum Marketplace. Terms of the deal were not disclosed. More

Verve Aus Names Leader for New Quant / Analytics Arm

May 3 2022

In Australia, culture, community panels and smart digital insight specialist Verve has appointed Rikki Pearce as Managing Director and Head of its new 'Global Advanced Quant and Analytics' practice. More

Pogoni Returns to Perceptive to Lead Data Science Team

May 3 2022

Sho Pogoni has returned to Auckland, NZ-based customer intelligence agency Perceptive as Data Science Team Lead, tasked with providing data science as a supplementary service for other teams (CX and Research), and as a standalone service for bespoke client projects. More

Personalisation Platform Cooee Raises Pre-seed Funds

May 3 2022

In the UK, personalisation platform Cooee has raised £300k in a pre-seed funding round, which it will use for further product development, to increase eCommerce store reach, and to launch an augmented reality (AR) version of its product. More

IRI and TikTok Link to Track Media Mix Effectiveness

Apr 29 2022

In the US, consumer data giant IRI has partnered with video-focused social media giant TikTok, to deliver custom marketing and media mix effectiveness insights to retailers and manufacturers advertising on the platform. More

New Funds for Sustainability Insights Platform Higg

Apr 29 2022

In San Francisco, sustainability insights platform Higg has raised $50m in a Series B round of funding. The investment will be used to accelerate delivery of the firm's tech solutions and expansion into new consumer goods categories such as outdoor, automotive, toys, and home goods. More

MarketVision Creates Compliance and Privacy Role

Apr 29 2022

Cincinnati, OH-based full-service firm MarketVision Research has hired licensed attorney Benjamin de Seingalt as its first Director of Compliance and Privacy. More

Qualtrics Launches Social Media Response Tool

Apr 29 2022

Experience management platform Qualtrics has launched a solution called Qualtrics Social Connect, to enable contact center, marketing and CX teams to capture, analyze and respond to the millions of customer service requests they receive through chat, e-mail and social media. More

B2B Media Firm ACBM Launches Audience Database

Apr 29 2022

In the US, B2B media company AC Business Media (ACBM) has launched a first-party audience database called ENTENTION Data Insights, offering access to first-party audience profiles, demographics, engagement trends and contextual insights. More

Solid First Quarter Revenue Rise for Nielsen

Apr 28 2022

Nielsen has reported first quarter revenue of $877m - a rise of 1.6%, but with organic real-terms growth of 3.4%. Adjusted EBITDA fell around 4% to $372m. More

iSpot Gets $325m Investment from Goldman Sachs

Apr 28 2022

Investment bank Goldman Sachs has acquired a $325m minority stake in real-time television ad measurement firm iSpot.tv. Funds will be used for the development of 'alternative currencies', cross-screen measurement capabilities, and to expand iSpot's customer success and sales footprint. More

Verve Names Gav Holt as Manchester Hub Co-Leader

Apr 28 2022

In Manchester, UK, culture, community panels and smart digital research specialist Verve has appointed former InSites Consulting exec Gav Holt as Executive Director in its senior team. More

Qualtrics Launches Unified Employee Experience Tool

Apr 28 2022

Experience management platform Qualtrics has launched a solution called Employee Experience ID, providing organizations with a unified view of their employees' experience with the company over time, and measuring employees' preferences, engagement, performance and feedback about work. More

WPP Launches Everymile End-to-End eCommerce Solution

Apr 28 2022

Marcoms giant WPP has launched an end-to-end eCommerce service called Everymile, which will look after the entire process from the minute a customer visits a brand's web site - having first helped the target audience to find that site - and clicks to order, through to the delivery of their purchase. More

Mavrck Buys Later with $135m Investment

Apr 28 2022

Influencer marketing platform Mavrck has acquired social media marketing and commerce platform Later, using a $135m investment from equity investor Summit Partners. More

Accenture Interactive Becomes 'Accenture Song'

Apr 28 2022

Professional services giant Accenture has renamed its Interactive customer experience and analytics business 'Accenture Song', which it says will 'strengthen synergies' in product innovation, experience design, marketing and commerce. More

Job Board Support for Ukrainian Researchers

Apr 27 2022

MrWeb and its job board partners ESOMAR and WIRe have launched a section dedicated to supporting Ukrainian insights and analytics professionals, whether refugees or those remaining in the war-torn country. This includes free job board postings and candidate registration services. More

Kantar Opens First Technology & Innovation Hub in Porto

Apr 27 2022

Kantar is opening its first Global Technology & Innovation (GTI) Hub, in Porto in the north of Portugal, where it plans to fill 150 data and software engineering roles this year, extending this to 400 during the next four years. More

Press Ganey Completes Forsta Acquisition with Investment

Apr 27 2022

Healthcare experience specialist Press Ganey has completed its acquisition of research technology firm Forsta with an investment, which will be used to accelerate product innovation, especially in the areas of AI, data visualization and qualitative research. More

WPP's Wavemaker Names New Chief Executive Officer

Apr 27 2022

WPP's consumer data specialist Wavemaker has named Ryan Webber as Chief Executive Officer in Canada. He replaces Kristie Painting, who is now Country Manager for Pinterest. More

Fuel Cycle Adds Canvs Text Analytics to FCX Marketplace

Apr 27 2022

In the US, insight communities firm Fuel Cycle has added the Canvs MRX open-ended text analytics insights platform to its Fuel Cycle Exchange (FCX) Marketplace, providing customers with access to Canvs AI's solution for analyzing unstructured text from virtually any source. More

Merkle Names Riccio President of APAC as Z Shen Retires

Apr 27 2022

In the US, customer experience management (CXM) company Merkle has named John Riccio President of Merkle Asia Pacific, replacing Zhengda 'Z' Shen who has announced his retirement effective July 1st. More

iQor Transfers Pennsylvania Contact Center to Allentown

Apr 27 2022

In the US, CX tech solutions provider iQor has opened a new contact center in Allentown, PA, replacing its existing center in Bethlehem, PA. The firm says Allentown provides access to a larger pool of candidates. More

Price and Market Intelligence Firm netRivals Acquired

Apr 26 2022

Paris-based eCommerce automation platform Lengow has acquired Barcelona-based price and market intelligence software firm netRivals, which it says will help it shape the 'next generation of digital shelf analytics'. Terms of the deal were not disclosed. More

Nielsen to Access Inscape's Smart TV Data

Apr 26 2022

Nielsen and VIZIO have signed a multi-year agreement that provides Nielsen with data from the latter's smart TV viewing data provider Inscape. The deal gives Nielsen the rights to use Inscape's ACR data from around 20 million VIZIO Smart TVs. More

Insights Association Creates Three New Director Roles

Apr 26 2022

In the US, industry body the Insights Association (IA) has appointed directors in three newly created positions: former Nielsen exec Cindy Neumann as Director, Research; Aman Ayalew as Director, Marketing; and Charlene Darko as Director, Chapters, Committees & Councils. More

Kantar's Andy Cayton Joins PureSpectrum as EVP

Apr 26 2022

In London, online sample marketplace PureSpectrum has appointed long-time Kantar Profiles exec Andy Cayton as Executive Vice President, tasked with developing and implementing solutions for clients across the firm's product suite. More

Former SurveyMonkey President Named OURA CEO

Apr 26 2022

In the US, former SurveyMonkey President Tom Hale has joined sleep optimization app ŌURA as Chief Executive Officer. He replaces Harpreet Singh Rai, who stepped down from the role in December to seek his 'next adventure'. More

New CRO for Foursquare

Apr 26 2022

In the US, location intelligence provider Foursquare has appointed Marjorie Janiewicz as Chief Revenue Officer, leading its global go-to-market strategy and sales force. More

Schlesinger Names EVP, Global Client Solutions

Apr 26 2022

Data and research tech company Schlesinger Group has promoted Chawntae Applegate to the role of Executive Vice President of Global Client Solutions. More

Growth Funds for eCommerce Data Platform Conjura

Apr 26 2022

Dublin-based eCommerce analytics platform Conjura has raised EUR 15m in a Series A round of funding, which it will use to expand its solutions, broaden its UK and Ireland operations, and move into 'several' new international markets. More

WindAcre to Put Case as Nielsen Share Reaches 27.3%

Apr 25 2022

The WindAcre Partnership LLC, now comfortably the largest Nielsen shareholder with 27.3%, says the share price could triple in the next three years and will host a webcast tomorrow arguing for a rejection of the Consortium bid. Meanwhile reports suggest the ratings firm could regain its MRC accreditation soon. More

Kantar Buys ROI Measurement Firm Blackwood Seven

Apr 25 2022

Kantar has agreed to acquire Copenhagen, Denmark-based marketing measurement and optimisation company Blackwood Seven, for an undisclosed sum. More

Thornton Takes Chairman's Role at Ops Firm Ayda

Apr 25 2022

In London, all-in-one research operations platform Ayda has appointed former Cint exec Richard Thornton as Chairman and Advisor, following a successful investment round. More

C Space Promotes Three and Hires Two

Apr 25 2022

Online community specialist C Space has promoted three team members, while appointing former Kantar Consulting exec Ella Majava as Practice Director for Innovation and Consulting, and Risham Nadeem as a Business Director. More

Accenture Buys Argentinian Data Firm Ergo

Apr 25 2022

Business services juggernaut Accenture has acquired Argentinian firm Ergo, which combines technology expertise and customer-focused consulting to help client companies integrate data and AI to create a trusted single source of insights. Terms were not disclosed. More

UX Platform WEVO Adds AI Tool and Updates Platform

Apr 25 2022

User experience (UX) platform WEVO has added an AI tool which it says helps user researchers go from 'experience test' to 'ready insights' in minutes. It has also updated its platform with a new dashboard and enhanced diagnostics. More

BDEX Launches Customer Targeting Tool Omni IQ

Apr 25 2022

In the US, consumer data exchange platform BDEX has launched a 'freemium' tool called Omni IQ, to help companies use first-party data about current and potential customers to improve targeting and reach potential consumers. More

CX Specialist Zendesk 'Explores Sale Option'

Apr 22 2022

US-based customer experience (CX) specialist Zendesk has reportedly appointed an advisor to explore a potential sale, just two months after rejecting a takeover bid from a private equity company. More

Stagwell Buys eCommerce Firm Brand New Galaxy

Apr 22 2022

Marcoms group Stagwell, owner of the Harris and Harris Poll brands, has acquired data-driven eCommerce specialist Brand New Galaxy (BNG), which offers a range of business intelligence and data engineering, analytics and strategy services. Terms were not disclosed. More

Medallia Partners for Hospital 'Magnet Solution'

Apr 22 2022

In the US, customer and employee experience specialist Medallia has partnered with Northwestern Medicine to develop a tool called Medallia Magnet Solution, automating survey administration and reporting requirements and providing hospitals with insights to help improve patient experience. More

Converseon Links Conversations to Business Outcomes

Apr 22 2022

Consumer intelligence provider Converseon has launched a suite of 'Decision Intelligence' solutions, connecting real-time conversation data to 'tangible' business outcomes such as sales, shareholder value and customer loyalty, and quantifying the likely impact of specific actions before they are taken. More

VHT Takes Name of its Flagship Suite 'Mindful'

Apr 22 2022

US-based customer experience solutions provider VHT has taken the name of its Mindful suite of solutions, claiming this 'aligns it with its philosophy of how enterprise brands should treat people'. More

Ad Targeting Specialist tvScientific Raises $20m

Apr 22 2022

US-based ad targeting specialist tvScientific has raised $20m in a Series A round of funding, which it will use to grow its customer base; hire for key roles in engineering, product, data science, marketing, sales and other departments; and continue developing its product. More

Loyalty Ventures Names New AIR MILES President

Apr 22 2022

Consumer loyalty solutions provider Loyalty Ventures has appointed Shawn Stewart as President of its AIR MILES Reward Program segment, replacing Blair Cameron who is leaving the company. More

Ipsos Reports 12.3% Revenue Rise, Plans Acquisitions

Apr 21 2022

Ipsos has reported 12.3% first quarter organic revenue growth and a 17.5% reported increase to EUR 547.8m. The firm says it is planning an 'exciting range' of potential acquisitions in key sectors and territories, especially in the USA. More

ESOMAR Names Head of Professional Standards

Apr 21 2022

ESOMAR has appointed Geraldine Proust as Head of Public Affairs and Professional Standards, responsible for leading global advocacy efforts; managing industry relationships and strategic partnerships; and developing and enforcing global regulatory professional standards for the industry. More

Remesh Adds 'Flex' Asynchronous Session Capability

Apr 21 2022

AI-powered MR software firm Remesh has launched a solution called Flex, allowing hosts to hold an asynchronous session for up to 5,000 participants and analyze qual data as the session progresses. The firm has also introduced multi-language capabilities. More

SnackMagic Launches Consumer Insights Tool CPGpulse

Apr 21 2022

In New York, personalized snack box provider SnackMagic has launched a data platform called CPGpulse, to provide consumer insights for CPG brands. More

Ascential to Buy Amazon eCommerce Analyst Sellics

Apr 20 2022

B2B information, analytics and eCommerce optimisation specialist Ascential (previously known as EMAP) is to acquire Sellics, which offers AI-powered B2B solutions to help sellers, vendors and agencies optimize their Amazon strategies. Terms have not been disclosed. More

DoubleVerify 'First' with YouTube Accreditation

Apr 20 2022

Digital media analytics provider DoubleVerify (DV) is the first company to receive Media Rating Council (MRC) accreditation for third-party calculation and reporting of YouTube video viewing, for desktop and mobile using Google's Ads Data Hub (ADH). More

Merkle Launches Experience & Commerce Practice

Apr 20 2022

In the US, customer experience management (CXM) company Merkle has officially launched its Experience & Commerce practice, and named Michael McLaren to lead it. More

Behaviorally Hires Leader for New Paris Hub

Apr 20 2022

Shopper marketing consultancy Behaviorally has expanded to France, opening a Paris hub and appointing Damien Arrouas as Vice President, Customer Success to lead the local team. More

Integral Ad Science Names Korea Market Head

Apr 20 2022

In Seoul, digital media measurement firm Integral Ad Science (IAS) has appointed Inwon Park as Head of Korea Market, charged with leading sales operations and working with brands, agencies, publishers and platforms in the region. More

Analytics Firm Coginiti Raises Funds and Relocates

Apr 20 2022

In the US, collaborative intelligence company Coginiti has raised $4m in funding, to help it develop tools allowing analytics teams to discover, create and share insights. The firm has also relocated its headquarters from Silicon Valley to Atlanta. More

Aterian Names New Chief Operating Officer

Apr 20 2022

In New York, data science-enabled consumer products platform Aterian has appointed Anton von Rueden as Chief Operating Officer, overseeing global supply chain operations. He takes over from Pramod K C, who has been named COO and General Manager of Aterian's Asia operations. More

NielsenIQ Invests in Fetch Rewards for Panel Expansion

Apr 19 2022

Consumer intel giant NielsenIQ has made an undisclosed amount of investment in mobile consumer rewards app Fetch Rewards, whose thirteen million monthly US active users have submitted more than two billion receipts. The deal allows NielsenIQ to enhance its Omnishopper panel. More

Ipsos India Opens Offshore Data Centre in Mumbai

Apr 19 2022

Ipsos has opened an offshore Data Services Centre in Mumbai, to handle offshore production work initially for North America, and later for other global markets. Haribabu Rajendran takes the reins as Managing Director. More

Expansion Funds for Measure Protocol

Apr 19 2022

Measure Protocol, a blockchain-based marketplace for consumer behavioural data, has raised an undisclosed amount of funding, which it will use to further develop its technology and ramp up its marketing and sales efforts. More

VideoAmp Buys Media Optimization Firm Elsy

Apr 19 2022

In the US, TV software and data platform VideoAmp has acquired New York-based media investment optimization specialist Elsy. Terms of the deal have not been disclosed. More

PureSpectrum Names Ron Franscella EVP

Apr 19 2022

Online sample marketplace PureSpectrum has appointed long-time industry exec Ron Franscella as Executive Vice President, tasked with developing and implementing new client solutions across the firm's product suite. More

Rival Adds ESOMAR President Kristin Luck to Board

Apr 19 2022

Rival Group Inc., owner of Rival Technologies and Reach3 Insights, has given current ESOMAR President Kristin Luck a seat on its Board of Directors. More

CRIC Promotes for CEO Role

Apr 19 2022

CRIC (The Canadian Research Insights Council) has promoted John Tabone to the role of Chief Executive Officer. More

Seed Funds for 'Trusted' Product Review Site Experify

Apr 19 2022

Palo Alto-based verified product review specialist Experify has raised $4m in a seed round of funding, which it will use to increase headcount, specifically in the sales and product engineering teams; expand its customer base; and further develop its platform. More

IRI, Profitero Link for Item-Level eCommerce Analysis

Apr 14 2022

In the US, consumer data and insights firm Information Resources, Inc. (IRI) and eCommerce intelligence platform Profitero have partnered to help clients measure and optimize CPG digital shelf presence based on actual item-level sales. More

Partnership for Fuel Cycle and UserTesting

Apr 14 2022

US insight communities firm Fuel Cycle has integrated with customer insights platform UserTesting to help users to reach and manage networks of their own customers. More

Predictive Analytics Platform Dragonfly AI Lands £3m

Apr 14 2022

London-based predictive visual analytics platform Dragonfly AI has raised £3m in a Series A round of funding, which it will use to target growth across Europe and North America, scale up its sales engine, and invest in product development and R&D. More

Audience Relationship Platform OpenWeb Buys ADYOULIKE

Apr 14 2022

Audience relationship platform OpenWeb has acquired Paris, France-based programmatic ad platform ADYOULIKE for $100m, in a mix of cash and stock. More

Stagwell Expands to Latin America

Apr 14 2022

Marcoms group Stagwell, owner of the Harris and Harris Poll brands, has opened an office in Brazil. The new venture will be led by Vinicius Reis as President, alongside Andre Kassu, CCO & Partner at Stagwell agency CPB Brazil, and Marcos Medeiros, CCO & Partner CPB Brazil. More

NielsenIQ's Yuneeb Khan to Join Quotient as CFO

Apr 14 2022

NielsenIQ exec Yuneeb Khan is to join digital media analytics specialist Quotient in July as CFO, Principal Accounting Officer and Treasurer. Chief Account Officer John Kellerman will serve in an interim capacity until then. More

TV Ad Measurement Firm EDO Raises $80m

Apr 13 2022

TV ad measurement specialist EDO has raised $80m from media and comms sector investor Shamrock Capital. EDO will use the funds to grow its team, enhance its Ad EnGage convergent TV analytics platform, and expand its partner network and data sources. More

Ipsos India Launches Personalized 'Connected Communities'

Apr 13 2022

Ipsos India has launched a service called 'Connected Communities', providing specific clients with access to a group of consumers recruited to conduct multiple research projects on their behalf, including studies for exploration, ideation and optimisation. More

Gen2 and ODP Link to Support Insights Sector M&A

Apr 13 2022

In the US, insights industry consulting and advisory firm Gen2 Advisors and boutique investment bank Oaklins DeSilva+Phillips (ODP) have partnered to deliver merger and acquisition advice to clients across the sector. More

Long-time Entertainment Industry Exec Joins Comscore

Apr 13 2022

In the US, Comscore has appointed entertainment industry exec Michael Viane as Head of Global Revenue for its Movies division. He takes up his new role on April 18th. More

Expansion Funds for Employee Engagement Platform Mesh

Apr 13 2022

Employee performance management and engagement start-up Mesh has raised $11m in a Series A round of funding, which it will use to build a global team for further expansion across the US and APAC region. More

TRA Adds Three to NZ Client Services Team

Apr 13 2022

In Auckland, New Zealand, research and insights agency TRA has appointed Joanne Reid as Head of Client Service, supported by Bryce Kelliher and Melanie Kozak, who join as Business Directors. More

Bounteous India Launches with New CEO

Apr 12 2022

Insight-driven digital experience consultancy Bounteous has launched an India-based delivery arm, led by Vasan Sampath. The firm says it is planning to add thousands of new jobs in digital engineering, commerce, marketing, data and analytics over the next five years. More

Data-Driven Influencer Specialist Opportune Acquired

Apr 12 2022

India-based martech firm Wondrlab has acquired influencer marketing platform Opportune, for an undisclosed sum. More

DISQO Finds Digital Shopping Behavior Recall Failures

Apr 12 2022

More than a third (38%) of consumers incorrectly recall their digital shopping journey behavior, according to the findings of a new study conducted by consumer insights platform DISQO. More

BEESY Hires Former Ipsos Exec Vanover as Ops Director

Apr 12 2022

In New York, behavioral science insights agency BEESY has appointed long-time Ipsos exec Pam Vanover as Director, Research Operations. More

Seed Funds for Data Viz Firm Indico Labs

Apr 12 2022

London-based MR data visualization and PowerPoint automation specialist Indico Labs has announced a $350k seed round of investment led by Michael Halberstam, the former Chairman of data collection group ISA. The funding will be used to accelerate the development of key product features. More

$18m Growth Fund for Product Analytics Firm Kubit

Apr 12 2022

In San Francisco, self-service product analytics specialist Kubit has raised $18m in a Series A round of funding, which it will use to accelerate company growth. More

Hurt's data.world Wins $50m to Fuel Rapid Growth

Apr 11 2022

Data discovery, governance and insights firm data.world, the latest venture of Bazaarvoice co-founder Brett Hurt, has announced $50m in Series C financing, and says it will expand product offerings, add talent and open new markets. More

New York Appointment for Behaviorally

Apr 11 2022

Shopper insight specialist Behaviorally has appointed Cindy O'Flanagan as Vice President, Client Development in its New York City practice. More

New Asian CEO for Wipro

Apr 11 2022

Global IT, consulting and business process services company Wipro has appointed former Capgemini Chief Exec Anis Chenchah as its new CEO for APMEA (Asia Pacific, India, Middle East and Africa). He replaces N S Bala, who has resigned for 'personal reasons'. More

$35m for Crypto Analytics Firm Coin Metrics

Apr 11 2022

Crypto finance intelligence provider Coin Metrics has raised $35m in Series C financing, boosting its new product innovation and supporting international expansion. More

Horizon, Nielsen Develop Multicultural Planning Tool

Apr 11 2022

US agency Horizon Media has partnered with Nielsen to develop eMbrace, a new communications and media planning platform designed to help companies engage multicultural audiences. More

Integral Ad Science Offers 'Unified View' of Campaigns

Apr 11 2022

Digital media measurement and verification firm Integral Ad Science has announced reporting enhancements which it says give advertisers 'a unified view of their global campaigns'. More

WindAcre Buying Nielsen Shares, Opposes New Deal

Apr 8 2022

Nielsen shareholder WindAcre said this week it would block the ratings giant's latest sale agreement, requesting a $1.1bn 'sweetener' for its support, according to sources quoted by Bloomberg. SEC filings suggest WindAcre has secured millions more shares in Nielsen this week at a cost of around $0.9bn. More

Medallia Owner Funds UX Firm UserZoom

Apr 8 2022

Digital user experience insights specialist UserZoom has received an unspecified amount of strategic growth funding from investment firm Thoma Bravo, the owner of CX management firm Medallia. The funding values UserZoom at $800m. More

Former P&G Mexico Researcher Ladd Moves to Hotspex

Apr 8 2022

Toronto, Canada-based CPG research specialist Hotspex has appointed former Procter & Gamble insights leader Luis Ladd as SVP, Product Innovation and ResTech. More

Integration Adds Creative Talent to Annalect India

Apr 8 2022

Omnicom is bringing the Indian staff and technology of digital design and marketing specialist Hangar into its data and analytics division Annalect, allowing the latter to provide 'holistic solutions in the fields of technology, media services, marketing science and creative services'. More

Versium Partners with Data Marketplace Datarade

Apr 8 2022

'B2B2C' identity graph provider Versium has partnered with data marketplace Datarade, with the aim of expanding its global reach. More

TBA Expands in China, Australia and the UK

Apr 7 2022

Behavioural science consultancy The Behavioural Architects (TBA) has hired 29 new members of staff across its global offices - twelve in China, seven in Australia, and ten in the UK. More

Gaming Ads Firm Frameplay Unveils Attention Metric

Apr 7 2022

Intrinsic in-game advertising pioneer Frameplay has launched a solution for measuring attention in the gaming sector. Intrinsic Time-in-View builds on the firm's proprietary viewability measures and has been validated by agencies Lumen and eye square, and endorsed by marcoms group dentsu. More

Neustar and Catalina in CPG Purchasing Data Deal

Apr 7 2022

In the US, consumer data firm Neustar has partnered with shopping behavior insights provider Catalina to enable consumer packaged goods brand advertisers to optimize their marketing mix, campaign tactics and audience targets on-the-fly based on real time purchase behavior. More

New CEO for Trend-Spotter Stylus

Apr 7 2022

Trend analysis specialist Stylus has promoted former COO Victoria Rennie to Chief Executive, succeeding founder Marc Worth who moves to the role of Executive Chairman. More

TRA Adds Two to Senior Leadership Team

Apr 7 2022

In New Zealand, research and insights agency TRA has appointed Irena Bakker as Head of People and Capability, while Stephen Churchman joins as Head of Design. More

Samba TV and MediaSquare in French Targeting Deal

Apr 7 2022

Cross-screen television insight and analytics provider Samba TV has partnered with media marketplace MediaSquare to provide ad retargeting and targeting for OTT (over-the-top) viewers and gamers in France. More

IRI and The NPD Group to Merge

Apr 7 2022

Major league consumer data and insights firms IRI and The NPD Group have announced they are to merge, promising clients 'a view of total retail purchasing and consumption trends powered by advanced, predictive analytics' on IRI's Liquid Data technology platform. More

Verve Hires Buchanan to Launch Consumer Interaction Arm

Apr 6 2022

Community panels and digital research specialist Verve has hired former Research Now AsiaPac MD Jason Buchanan to set up a consumer interaction business unit called Verve Collaborations. He is based in Australia. More

Toluna and Harris Join for 2022 French Election Polling

Apr 6 2022

Consumer insights provider Toluna and its sister firm Harris Interactive have partnered to conduct 2022 French elections weekly polling, to understand citizens' preferred candidates, voting intentions, and out-of-polling station results. More

GovExec Buys Local Gov BI Data Provider Power Almanac

Apr 6 2022

In the US, information services company GovExec has acquired Power Almanac, which provides business intelligence (BI) on the housing market and insights on US local government decision-makers. Terms of the deal have not been disclosed. More

Cultural Intelligence Firm Collage Group Names New CFO

Apr 6 2022

In the US, cultural intelligence company Collage Group has appointed Pinkie Gunderia as Chief Financial Officer. More

$37m for Business Data Analytics Firm Tinybird

Apr 6 2022

In the US, business data analytics firm Tinybird has raised $37m in a Series A round of funding, which it will use to expand into new regions, build connectors for additional cloud providers, and create new ways for users to build their own connectors. More

YouGov Debuts Global Profiles Audience Intel Tool

Apr 5 2022

YouGov has launched a dataset called Global Profiles, to help brands, agencies and media planners understand their global audience. Data comes 43 markets, with five more to be added in August. More

Peter Gabriel Data Firm 'The Filter' Acquired

Apr 5 2022

Video streaming specialist 24i has acquired UK data company The Filter, which was co-founded by musician Peter Gabriel and uses data science and machine learning tech to help consumers find and watch more of their preferred video content. Terms of the deal were not disclosed. More

Kantar Public Hires for Data Science Lead Role

Apr 5 2022

In London, Kantar Public has hired former Alan Turing Institute exec Christine Foster for the newly created role of Global Chief Product Officer, Data Science. More

Voxco Launches No-Code Intelligence Platform

Apr 5 2022

Canadian survey software provider Voxco has launched a no-code data analytics platform called Voxco Intelligence, promising to unlock users' customer data using predictive analytics, AI and machine learning models. More

Pureprofile Names UK Head of Data & Insight

Apr 5 2022

Consumer data company Pureprofile has appointed former Ipsos and maru exec Rachel Knowles as Head of Data & Insight UK. More

Seed Funds for Retail Intelligence Specialist GoalProfit

Apr 5 2022

In the US, low-code retail intelligence platform GoalProfit has raised $655k in a pre-seed round of funding. More

CX Firm Cyara Buys Chatbot Testing Specialist Botium

Apr 5 2022

Automated customer experience (CX) solutions specialist Cyara has acquired Botium, which provides a platform for testing and monitoring the performance of chatbots and conversational artificial intelligence. Terms of the deal were not disclosed. More

CX Solutions Provider Alorica Names New CEO

Apr 5 2022

In the US, digital customer experience (CX) solutions provider Alorica has promoted COO Greg Haller to Chief Executive, as founder and former CEO Andy Lee moves to the position of Executive Chairman. The firm says the moves are part of its 'future-ready' expansion plans. More

Cision Completes Buy of Social Media Analyst Streem

Apr 4 2022

Global communications intelligence company Cision has completed the acquisition of real-time media monitoring company Streem. More

Courtroom Reverses for Facebook

Apr 4 2022

Facebook parent company Meta has suffered two reverses at the hands of a US District Court, granting class action status to advertisers claiming the company inflated its audience metrics; and allowing to proceed a suit by non-users of Facebook in Illinois over storage of images of their faces. More

Upwave Debuts 'Micro Cohort' Social Media Ad Measure

Apr 4 2022

Advertising analytics platform Upwave has added new features allowing brands to measure the impact of their campaigns on Facebook and YouTube without using their person-level ad exposure data. More

605 Names EVP of Engineering

Apr 4 2022

New York-based television measurement and analytics company 605 has appointed Frank Deo as Executive Vice President of Engineering, supporting its product innovation. More

New Release and Advisor for Analytics Firm Lumenore

Apr 4 2022

Michigan-based business intelligence and advanced analytics company Lumenore has released a new version of its AI-driven recommendations and conversational analytics platform, and appointed former Microsoft and Qlik executive Donald Farmer as a Strategic Advisor. More

Ebiquity Signs MediaPath and MMi Acquisition Deals

Apr 1 2022

Media investment analyst Ebiquity has entered into a conditional agreement to acquire Sweden's MediaPath, and a definitive agreement to buy US firn Media Management Inc (MMi). Terms of the deals have not been disclosed. More

S4 Reporting Delays Cause Share Price Slump

Apr 1 2022

Shares in Sir Martin Sorrell's digital advertising group S4 Capital have slumped after its auditors PwC this week delayed the release of its preliminary statement of results for the second time in a month. The stock remained down 1/3 tonight even after a slight Friday recovery. More

Digital Analytics Firm Evolytics Acquired

Apr 1 2022

Kansas City digital analytics firm Evolytics has been acquired by Minneapolis-based technology consulting and digital transformation firm Concord USA. More

ISG Buys Contract Analysis Platform Agreemint

Apr 1 2022

Stamford, CT-based tech research and advisory firm Information Services Group (ISG) has acquired AI-powered contracting and analysis platform Agreemint, for an undisclosed sum. More

MeritB2B Becomes Anteriad

Apr 1 2022

US-based B2B analytics and performance marketing solutions provider MeritB2B has rebranded as Anteriad, which it says indicates 'getting in front', and 'represents its leading approach to B2B marketing'. More

ESOMAR Names Ambassadors for New Regional 'Hubs'

Apr 1 2022

Global MR association ESOMAR has named Leger President Jean-Marc Leger and Datum International CEO Urpi Torrado as Ambassadors for new regional 'hubs' in North America and Latin America, respectively. More

App Intel Firm Sensor Tower Expands to Australia

Apr 1 2022

US-based mobile app market intelligence and insights provider Sensor Tower has expanded to Australia, following its 2021 acquisition of ad intelligence platform Pathmatics, which was rolled out in Australia last summer. More

More Funds for Consumer Privacy Firm Cloaked

Mar 31 2022

US-based consumer data privacy start-up Cloaked has raised $25m in a Series A round of funding, which it will use to continue to improve its technology and exit beta, scale its team, and establish partnerships within the industry. More

Truescope Gets Funds for US Expansion

Mar 31 2022

Media insights and business intelligence firm Truescope has raised $6.2m in funding, to support its expansion plans which include its launch in the US market and the further development of its platform. More

Ipsos' Synthesio Joins Twitter Partner Program

Mar 31 2022

Ipsos-owned social media intelligence and listening platform Synthesio has joined Twitter's Official Partner Program, with the goal of creating new insight services and jointly building new relationships with client marketing and insights teams. More

Quirkos Launches Web Browser Version

Mar 31 2022

In Edinburgh, qualitative text analysis software firm Quirkos has launched an updated version of its flagship solution, which works entirely in a web browser. More

TAPE Promotes for MD Role as Co-MDs Step Down

Mar 31 2022

In London, programme audience analyst TAPE Consultancy has promoted Beatrice Rossmanith to the role of Managing Director, as existing MDs Paul Youngbluth and John Peek prepare to leave the company in the summer. More

Market Intel Firm My Telescope Raises US Expansion Funds

Mar 30 2022

Swedish marketing intelligence and search start-up My Telescope has raised EUR 2.5m in a seed funding round, which it will use to accelerate its entry into the US market. More

Interviewing Service of America Opens Web3-focused Arm

Mar 30 2022

In Los Angeles, data collection specialist Interviewing Service of America (ISA) has launched a Web3-focused division, and added cryptocurrency specialists Garry Liu as a Project Manager and Garrett Hand as a Consultant in the new team. More

Schlesinger Opens Hospital Simulation Center

Mar 30 2022

Data and research services company Schlesinger Group has opened a Hospital Simulation Center in Chicago, where healthcare industry professionals can test medical products and experiences with their intended users. More

Whip Media Launches Film and TV Research Platform

Mar 30 2022

Los Angeles-based Whip Media Group has launched the Whip Media Exchange, a global licensing and research platform for film and TV content. More

FreeWheel Launch Unifies Linear and CTV Audiences

Mar 30 2022

In New York, TV ad marketplace FreeWheel has launched self-service capabilities to provide TV ad buyers with unified audience-based planning on Connected TV (CTV) inventory, and build and create custom audience segments to activate CTV campaigns. More

ZoomInfo Opens First Office in India

Mar 30 2022

B2B data and software firm ZoomInfo has opened its first physical office in India, and with its new premises in Chennai, will provide space for its locally-based employees. More

HG Insights Buys Cloud Product Intelligence Firm

Mar 29 2022

In the US, technology intelligence firm HG Insights has acquired Intricately, which provides data on cloud product adoption, usage and spend. Terms of the deal have not been disclosed. More

National CineMedia Launches NCMx Insights Platform

Mar 29 2022

In New York, cinema advertising network National CineMedia (NCM) has launched a data, insights and analytics platform for moviegoers called NCMx, to connect brands with custom audiences in theaters as well as on digital screens before and after attending movies. More

Vox Pops International Becomes Employee-Owned

Mar 29 2022

British video-based insight company Vox Pops International has become employee-owned through an Employee Ownership Trust (EOT). More

MindProber Hires Former Microsoft Sports Exec

Mar 29 2022

Portugal-based consumer neuroscience platform MindProber has appointed former Microsoft Sports exec Stewart Mison as Vice President of Sports. He is based in the UK. More

New Funds for Text Analytics Platform Relative Insight

Mar 29 2022

Text analytics platform Relative Insight has secured a £5m investment, for use in expanding its operations in the US and for new product development. More

EnquireLabs Raises Funds for Zero-Party Data Platform

Mar 29 2022

New York-based post-purchase consumer survey data firm EnquireLabs has raised $4.5m in a seed funding round, as it releases its flagship Question Stream product and software development kit. More

Braze Launches eCommerce Personalization Portfolio

Mar 29 2022

In New York, customer engagement platform Braze has launched a portfolio of new products called Braze for Commerce, through which retail and eCommerce marketers can personalize campaigns driven by first-party data. More

Nielsen Signs $16bn Sale Agreement

Mar 29 2022

Nielsen has entered an agreement to be acquired by a private equity consortium led by Evergreen Coast Capital Corporation and Brookfield Business Partners, together with institutional partners, for $28 per share in an all-cash transaction valued at approximately $16bn. More

US and EU Agree in Principle on New Privacy Framework

Mar 28 2022

The United States government and the European Commission have trailered a new Trans-Atlantic Data Privacy Framework, addressing concerns which led to the demise of the last one in mid-2020, and allowing data to flow more freely again between the two. Critics are already clearing their diaries for 'Schrems III'. More

BARC Names IPG Mediabrands CEO Shashi Sinha President

Mar 28 2022

India's Broadcast Audience Research Council (BARC) has named IPG Mediabrands India CEO Shashi Sinha as President, succeeding Punit Goenka, MD & CEO of Zee Entertainment Enterprises. More

ThinkTV Launches Planning Tool The Media Engine

Mar 28 2022

In Australia, ThinkTV has launched a free planning tool called the Media Engine which draws on sales and campaign data from 60 Australian brands across ten categories, to help demonstrate media return on investment. More

Funds for French Digital Experience Analyst Kadiska

Mar 28 2022

French digital experience monitoring company Kadiska has raised an undisclosed amount of seed funding and says it will open an office in Boston, USA, this month. More

Leger Appoints CX Division Leader

Mar 28 2022

Canadian polling, MR and strategy provider Leger has appointed William Braün as Vice President, Customer Experience and Implementation Solutions, responsible for leading and managing the Leger CX division. More

Funds for Compliant Data Sharing Firm Karlsgate

Mar 28 2022

New Jersey-based secure data collaboration specialist Karlsgate has closed an oversubscribed $4 million seed funding round, which it will use to develop its compliant data connectivity network (DCN) solution. More

Former Nielsen Exec Krepsik Named Next Quotient CEO

Mar 25 2022

California-based digital media analytics specialist Quotient has announced that Chief Technology Officer and former long-time Nielsen exec Matthew Krepsik will become Chief Executive Officer when founder Steven Boal retires from the role at the end of this year. More

QuMind Promotes Alan Hargreaves to MD

Mar 25 2022

In the UK, insights platform QuMind has promoted Alan Hargreaves to the role of Managing Director, with Board level responsibility for the entire operation and co-responsibility for innovation. More

Survey Dynamix Renamed Mindful Feedback

Mar 25 2022

In the US, experience platform Survey Dynamix has been renamed Mindful Feedback, following its recent acquisition by CX software developer VHT. More

UserTesting Launches IoT Test Templates

Mar 25 2022

Customer insights platform UserTesting has added Internet of Things (IoT) test templates for its 'Human Insight Platform', to gain user feedback and help understand how IoT and digitally connected devices perform. More

Diligent Gets Patent for Organizational Health Analysis

Mar 25 2022

Business governance, risk and compliance specialist Diligent has secured a US patent for a method dubbed 'organizational health analysis', which provides directors and execs with insights about their companies, industries and peers from news, social media and other online media sources. More

Cognitive Launches AI-based Ad Evaluation Solution

Mar 25 2022

In New York, artificial intelligence marketing company Cognitiv has launched a solution using algorithms built for individual advertisers, which evaluate each impression in real time and label those most likely to drive a conversion. More

MarketCast Buys Phoenix Marketing International

Mar 24 2022

In the US, entertainment insights business MarketCast has acquired ad and brand measurement specialist Phoenix Marketing International, for an undisclosed sum. More

Future plc Buys Social Media Trend Spotter Waive

Mar 24 2022

British multi-platform media group Future plc has acquired Waive, which uses machine learning to identify social media trends. Terms of the deal have not been disclosed. More

Facteus Gets Funds for 'Quantamatics' Insight Platform

Mar 24 2022

In the US, consumer transaction data specialist Facteus has raised $10m in a new round of funding, which it will use to support the growth of its Quantamatics predictive analytics and insights platform; for continued product innovation; and for expansion into new industry verticals. More

Obituary: Andy Cumming

Mar 24 2022

Andy Cumming, co-founder of Curiosity Research and European MD at InSites Consulting, died of sudden heart failure at his home on 12th January. More

Funding and CEO Change for Smarter Sorting

Mar 24 2022

In the US, consumer goods data company Smarter Sorting has raised $25m in a funding round, which it will use to accelerate its tech roadmap and scale business operations. The firm has also named Jacqueline Claudia as Chief Executive, replacing founder Chris Ripley. More

M&C Saatchi Firms Launch 'Brand Desire Engine'

Mar 24 2022

M&C Saatchi Group's specialist growth and data consultancies Clear and Fluency have launched an AI-based intelligence platform called the Brand Desire Engine. More

NICE Rolls out CXone Platform in Singapore

Mar 24 2022

US-based NICE has rolled out its customer experience platform CXone in Singapore, promising to help businesses in the Asia Pacific region deliver customized, digital-first customer service. More

ESOMAR Director General Finn Raben Departs

Mar 23 2022

Global MR membership organisation ESOMAR has announced that Director General Finn Raben has left his post, after nearly thirteen years in the role. In a statement, ESOMAR said that as it enters its 75th year, its executive committee and Raben believe it is time to 'pave the way for new leadership'. More

Verve Officially Opens in Ancoats with Team of Ten

Mar 23 2022

London-based community panels specialist Verve has opened its Manchester hub with an initial team of ten, led by former InSites Consulting / Join the Dots exec Kelly McKnight, who joined in January as Executive Director. More

ironSource Launches Mobile Gaming App Marketability Tool

Mar 23 2022

In Israel, app monetization software developer ironSource has launched a testing tool for mobile gaming apps called Marketability, which matches the game to the audience to help developers decide which titles to invest in and launch. More

Africa-focused Sagaci Names Quant Consumer Research Head

Mar 23 2022

Africa-focused data and analytics firm Sagaci Research has appointed Paloma Orejas as Quantitative Research Director, heading its Quant Consumer Research department. More

WPP's Essence Names Three VPs in India

Mar 23 2022

In India, WPP's data and measurement-driven media agency Essence has appointed Bharati Joshi as Vice President, Product; Kunal Danda as VP, Client Services, heading the agency's Mumbai office; and Vinish Mathews as VP, Client Services, leading the agency's partnership with Google. More

Olinger Group to Focus on Health, Wellness and Luxury

Mar 23 2022

In the US, the Olinger Group has announced it is now focusing on three markets - health and wellness, luxury brands, and luxury travel. More

Former Toluna MD Mark Simon Named MindProber Advisor

Mar 23 2022

Long-time Toluna exec Mark Simon has joined Portugal-based media research platform MindProber as a Strategic Advisor. More

Ipsos Merges Bolivian Business with Local Firm

Mar 22 2022

Ipsos has merged its business in Bolivia with MR and public opinion firm CIESMORI. More

NielsenIQ Acquires Retail AI Platform ciValue

Mar 22 2022

Consumer intelligence business NielsenIQ has acquired Israel-based ciValue, whose AI platform offers retailers insights into what consumers want, and helps deliver personalized offers and ads. Terms of the deal were not disclosed. More

CRA Starts Using Watches to Measure Radio Listening

Mar 22 2022

Commercial Radio Australia (CRA) has announced the recruitment in Sydney of the first panel participants to wear electronic watch meters to capture their radio listening. This is part of the roll out of GfK Radio360, which moves the industry from paper-based surveys to the majority use of e-diaries. More

Behaviorally Hires Haselum to Lead New NYC Office

Mar 22 2022

Shopper insight specialist Behaviorally has opened an office in New York, where it has appointed former InSites Consulting exec Jeff Haselum as Senior Vice President, leading the practice. More

Zeta Adds Consumer Data through ArcaMax Acquisition

Mar 22 2022

New York-based customer lifecycle marketing company Zeta Global has acquired ArcaMax, which develops and distributes interest-based newsletters to millions of subscribers. Terms of the deal were not disclosed. More

Audience Measurement Firm Beatgrid Adds Two to Board

Mar 22 2022

Netherlands-based audience measurement specialist Beatgrid has emerged from stealth mode, adding to its Board of Directors former Nielsen Catalina Solutions CEO Matthew O'Grady and oOh! Media founder Brendon Cook. More

TransPerfect Expands in Manchester

Mar 22 2022

New York-based language and tech solutions provider TransPerfect has moved its Manchester, UK office to a larger facility, where it has created a number of new jobs across technology, media and project management. More

Nielsen Shareholder and Board Reject '$15 Billion' Bid

Mar 21 2022

Nielsen's Board of Directors has opted 'not to proceed' with the unsolicited acquisition proposal reported last week from a private equity consortium, valuing the company at around $15bn. The decision follows major shareholder WindAcre's announcement that it would fight the deal. More

Ipsos.Digital Rolled Out in Fourteen APAC Countries

Mar 21 2022

Ipsos has launched its self-service, end-to-end online market research platform Ipsos.Digital in fourteen markets in Asia. More

RealityMine Adds Digital Receipt Scanning Feature

Mar 21 2022

UK-based mobile phone data pioneer RealityMine has announced the addition of a feature called RealLife Checkout to its product offering, enabling passive receipt scanning for digital transactions. Clients can now track, directly, what products are bought and how much is paid for them. More

DBM and RDA Link to Launch New Data Tools

Mar 21 2022

In Australia, financial services insights and consulting firm DBM Consultants has partnered with geospatial specialist RDA Research to launch tools for mapping and audience finding; appending variables to databases; and appending and profiling large databases. More

One Million Scottish Census Returns Completed

Mar 21 2022

More than one million households completed Scotland's Census 2022, ahead of Census Day which was yesterday, 20th March. More

dentsu Named First NBCUnified Agency Partner

Mar 21 2022

Media giant NBCUniversal has announced that marcoms network dentsu international is the first agency partner for its first-party data and identify platform, NBCUnified. More

Comscore and SMI Launch eCPM for Linear TV Ads

Mar 18 2022

Comscore has partnered with ad intelligence specialist Standard Media Index (SMI) to offer what it describes as the 'industry's first' advanced Effective Cost-per-Thousand Metric (eCPM) for linear TV advertising. More

Qualtrics Launches Framework Tying Sentiment to Sales

Mar 18 2022

Experience management platform Qualtrics has launched a framework measuring how a customer's digital experience across an organization's web site, mobile apps, digital marketing and social media channels impacts how much they spend. More

Kantar to Continue Paying Ukranian Staff

Mar 18 2022

Despite suspending its business in Ukraine, Kantar has decided to continue paying salaries to employees there until the end of the war. More

Morning Consult Strengthens Geopolitical Risk Arm

Mar 18 2022

In Washington DC, decision intelligence company Morning Consult is expanding its Geopolitical Risk Analysis division with the appointment of Sonnet Frisbie as Managing Director, Geopolitical Risk Analyst for EMEA. More

Aha! Unveils Moderating, Analytic and Dashboard Tools

Mar 18 2022

In the US, online qual research platform Aha! Insights Technology has launched a range of new features, including moderating, analytic and dashboard tools. More

DemandScience Adds CFO and General Counsel

Mar 18 2022

In the US, B2B data company DemandScience has appointed Brian Cohen as Chief Financial Officer and John Milton as General Counsel. More

New Funds for Employee Feedback Platform WorkHound

Mar 17 2022

In the US, employee feedback management specialist WorkHound has raised $12m in a Series A round of funding, which it will use to expand its headcount and product offerings, and grow its presence in additional markets. More

$100m for Commerce Experience Platform Amplience

Mar 17 2022

UK-based customer experience platform Amplience has raised $100m in a Series D round of funding, which it will use for continued expansion in the US and globally, and to support the development and roll-out of its technology. More

EPG Media Forms Consumer Measurement and Insights Firm

Mar 17 2022

US-based EPG Media has formed a new consumer measurement and insights company called EPG Specialty Information. More

IAB Tech Lab Hires Identity & Data Protection Director

Mar 17 2022

In New York, digital ad standard-setting body the IAB Tech Lab has appointed Jason Jed Raqueno as Senior Director, Privacy, Identity & Data Protection. More

Quotient Launches Multi-Touch Measurement Methodology

Mar 17 2022

In the US, digital media and promotions tech firm Quotient has launched an impression-based multi-touch media measurement methodology, for use across on- and offsite display, digital out-of-home, and sponsored search channels. More

Kantar Names New Group CFO as Griffiths Moves to Bain

Mar 16 2022

In the UK, Kantar has appointed Michael Uzielli as Group Chief Financial Officer, succeeding Ian Griffiths, who is stepping down to take a new role as a Senior Advisor with private equity firm Bain Capital, Kantar's majority shareholder. Uzielli will take up his new post in June. More

Ipsos India Reorganizes Leadership Team

Mar 16 2022

Ipsos India has reorganized its leadership lineup, with the promotion of seven members of its team. More

Pureprofile Adds SampleNinja Panel Management Solution

Mar 16 2022

Consumer data company Pureprofile has integrated SampleNinja's panel management solution into its data collection systems, to enhance its global coverage and enable it to launch deeply profiled research panels. More

Adobe Adds new AI-based Personalization Capabilities

Mar 16 2022

Marketing software developer Adobe has launched artificial intelligence-based capabilities for customer personalization, prediction and insights. More

Census Bureau Launches Disaster Risk Measure

Mar 16 2022

The US Census Bureau has launched the Community Resilience Estimates (CRE) tool, to help the Federal Emergency Management Agency (FEMA) measure the risk of every neighborhood in the United States, should disaster strike. More

Quadrangle Hires Qualitative Managing Director

Mar 16 2022

In the UK, research and strategy consultancy Quadrangle has appointed Russ Wilson as Managing Director of Qualitative. More

Medallia Launches Unstructured Data Platform

Mar 15 2022

US-based customer experience management specialist Medallia has launched a solution called Athena Studio, allowing organizations to create custom AI models and analytics for unstructured data, without any coding. More

KS&R Acquires Buyer Persona Institute

Mar 15 2022

US MR agency KS&R has acquired the Buyer Persona Institute (BPI), which helps clients understand how, when and why buyers make the choices they want to influence. Terms of the deal were not disclosed. More

ZoomInfo to Relocate and Expand in Israel

Mar 15 2022

US-based B2B data and software firm ZoomInfo is to relocate its Israeli operations to a 180,000-square-foot office space in Ra'anana, a northern suburb of Tel Aviv. More

PRS IN VIVO Names SVP Client and Market Development

Mar 15 2022

In New York, shopper and product experience consultancy PRS IN VIVO has appointed Jennifer Engel as Senior Vice President, Client and Market Development, USA. More

Funds for Product Experience Management Firm Akeneo

Mar 15 2022

In the US, product experience management (PXM) company Akeneo has raised $135m in a Series D round of financing, which it will use to accelerate its product development roadmap, make executive appointments, and expand strategic partnerships. More

Huge Names Global Head of Data and Insights

Mar 15 2022

In London, IPG-owned experience design and digital marketing agency Huge has appointed Frisco Chau as Global Head of Data and Insights. More

Contextual Ad Exchange Yieldmo Hires Two UK Leaders

Mar 15 2022

In the UK, real-time, contextual advertising exchange Yieldmo has appointed John Tigg as General Manager, International, and Guy Jackson as UK Commercial Director. More

Nielsen Share Price Soars After $15bn Takeover Report

Mar 15 2022

Nielsen's shares soared by around 30% to $22.85 yesterday, after it was reported in The Wall Street Journal (WSJ) that the firm is in talks to be acquired by a group of investors in a $15bn deal. More

Investment and $1bn Valuation for Emplifi

Mar 14 2022

Customer experience platform Emplifi, formed from the merger of VoC platform Astute and social media specialist Socialbakers, has announced a growth equity investment led by Sixth Street Growth and valuing the company at more than $1 billion. More

Birdeye Investment to Fund Expansion in UK and Australia

Mar 14 2022

US-based CX platform Birdeye has closed a $60m Series C funding round led by tech-focused investment firm Accel-KKR, and says it will use the money to accelerate development of a full experience suite for local businesses; and to expand into Australia and the UK. More

Nielsen Sues TVSquared for Patent Infringement

Mar 14 2022

Nielsen is suing measurement and attribution specialist TVSquared, claiming that it infringed a patent entitled: 'Methods and Apparatus to Collect Distributed User Information for Media Impressions and Search Terms'. The ratings giant's claim includes lost profits. More

Piano Buys Social Media Analyst SocialFlow

Mar 14 2022

Analytics and personalization platform Piano has acquired social media conversation management and analysis platform SocialFlow, for an undisclosed sum. More

Vurvey Launches QR Code Feedback Tool

Mar 14 2022

In the US, enterprise co-creation platform Vurvey has launched a tool to help brands gather feedback from customers scanning QR codes. More

Civicom Launches MyQual DIY Tool for Indie Researchers

Mar 14 2022

In the US, Civicom Marketing Research Services has launched MyQual, a DIY research package for independent researchers offering an all-in-one tool for depth interviews and focus groups. More

Senior Hires for UX and Insights Platform WEVO

Mar 14 2022

In the US, user experience (UX) and insights platform WEVO has hired Dustin Garvey as Chief Data Officer, Crystal Jones as VP of Marketing and Allie Hagerty as Head of People. The firm says it tripled its sales in 2021. More

MR Investors Back Product Testing Platform Highlight

Mar 11 2022

In New York, in-home product testing platform Highlight has raised $7m in a seed round of investment, including money from Momentive CEO Zander Lurie; Richard Thornton, former CEO of Cint; Tom Bernthal, CEO of Kelton; and Max Mullen, founder of Instacart. More

KnoCommerce Survey Platform Acquired

Mar 11 2022

In Canada, software provider WeCommerce has acquired survey and insights platform KnoCommerce, for an undisclosed sum - adding to its range of eCommerce enablement solutions. More

Seed Funds for Employee Experience Platform Whistle

Mar 11 2022

In the US, employee experience platform Whistle has raised $3.2m in a seed round of funding, which it will use to accelerate the adoption of its technology, grow its portfolio of products and expand its engineering and operating teams. More

MeritB2B Promotes for Group Ops Leader Role

Mar 11 2022

In the US, B2B data, analytics and performance marketing solutions provider MeritB2B has promoted Katherine Giambalvo to the role of Vice President of Operations, with a focus on leading the centralized operation of the group, following its recent takeover of True Influence. More

Launch for Automotive CXM Platform Xperience

Mar 11 2022

In the US, automotive software developer ProMax has launched Xperience, a customer experience management (CXM) platform for the retail auto space, designed to drive personalization across the customer journey. More

Major New Investment for Typeform

Mar 10 2022

Barcelona-based feedback platform Typeform has received $135m in Series C funding, for continued expansion of its team, product development and extension of strategic partnerships. More

Four More Countries for Nielsen Identity System

Mar 10 2022

Nielsen is to launch its Identity System in Australia, Germany, India and Japan, in April, with six other economies to follow later in the year. More

Seed Funds for Data Science Firm Ponder

Mar 10 2022

US-based data science start-up Ponder Data has announced $7m in seed funding, with which to commercialise its widely-used machine learning and analytics tools for users of the 'pandas' Python library. More

Yabble Adds New Text Analysis Feature

Mar 10 2022

In New Zealand, insights platform Yabble has added a feature called Count to its Hey Yabble product, to help analyze unstructured text data for theme and sub-theme counts, and then add sentiment analysis to provide an understanding of audiences. More

ENGINE Rolls Out Audience Product in Aus

Mar 10 2022

Media and marketing services company ENGINE has rolled out its cookieless 'Attitude-Based Audience' capability in Australia, allowing marketers to target online audiences across auto, financial services, health / pharma, lifestyle and tech sectors. More

Funds for Consumer Behavior Specialist Infinite Analytics

Mar 10 2022

Boston and Mumbai-based consumer behavior analyses platform Infinite Analytics has raised an undisclosed sum of investment from a syndicate of investors, which includes marketing execs from Coca-Cola. Funds will be used to scale operations in the US and India and to expand its team. More

VAB and Nielsen at Loggerheads Again Over New Data

Mar 9 2022

In the US, the head of TV advertising trade group the VAB has written to Nielsen CEO David Kenny 'seeking the immediate cessation' of the firm's new 'Big Data' monthly impact releases. Nielsen says the VAB does not represent the overall video marketplace and has not raised the questions with it previously. More

Verve Opens Innovation Centre in Australia

Mar 9 2022

Community panels and smart digital research firm Verve is to open a Global Centre of Research Innovation in Sydney, Australia, and has appointed Dan Alexander-Head to lead it. More

Pureprofile Partnership Boosts SE Asian Presence

Mar 9 2022

Pureprofile has announced a partnership with Southeast Asian content and community platform theAsianparent. More

Annalect and Affinity Sign Buyer Data Integration Deal

Mar 9 2022

In New York, Omnicom's data and analytics division Annalect has signed a multi-year agreement with consumer spending data provider Affinity Solutions, to integrate retailer purchase transactions into the group's people-based marketing and insights platform, Omni. More

i4i Launches Affordable Media Analytics Approach

Mar 9 2022

US-based data modeling and analytics provider in4mation insights (i4i) has launched an approach called i4iFASTMIX, which claims to deliver metrics for media planning at a lower cost and 'much faster' than typical analytics solutions. More

Consumer Insights Platform Birdie Hires Two Directors

Mar 9 2022

AI-based consumer insights platform Birdie.ai has appointed former Kantar exec Cadu Chiba as Director of Consumer Insights and former Ipsos exec Andrea Hiranaka as Director of Insights Products, based in Sao Paulo, Brazil. More

Growth Funds for Consumer Understanding Network Disco

Mar 9 2022

US-based Disco - which comprises a network of brands that work together to learn more about their customers - has raised $20m in a Series A round of funding. The money will be used to expand the firm's network and products, and to grow its team. More

Comscore and WideOrbit Expand Automated TV Partnership

Mar 8 2022

Comscore and ad management platform WideOrbit have extended their partnership to create a solution called Comscore TV, powering automated TV ad buying and audience targeting across markets and demographics at scale. More

System1 Buy Adds CouponFollow Subscriber Data

Mar 8 2022

In the US, consumer intent analysis platform System1 has acquired NextGen Shopping's CouponFollow, which has millions of subscribers to its e-mail newsletter and works with over 5,000 brand partners. System1 is paying up to $115m, in a combination of cash and stock, over three years. More

New Funds for Audio Intelligence Platform AssemblyAI

Mar 8 2022

In the US, audio intelligence platform AssemblyAI has raised $28m in a Series A round of funding, which it will use to further develop its AI models for automatic speech recognition, speech understanding, sentiment analysis and natural language processing. More

MRC Targeting Accreditation for DoubleVerify

Mar 8 2022

In the US, digital media measurement and analytics provider DoubleVerify (DV) has received accreditation from the Media Rating Council (MRC) across its suite of programmatic targeting services. More

Booming MoEngage Gears Up for European Growth

Mar 7 2022

Indonesia-based customer analytics platform MoEngage, fresh from a $30m Series D funding, has announced the appointment of Jason Smith as VP of Sales for Europe, and plans to open dedicated offices in France, Spain and Italy as it doubles its team in the region. More

WPP to Discontinue Operations in Russia

Mar 7 2022

The Board of marcoms giant WPP has condemned the Russian invasion of Ukraine and announced it is discontinuing operations in Russia, where it employs nearly 1,400 people. More

Oribi Acquisition Gives LinkedIn Tel Aviv Office

Mar 7 2022

LinkedIn has acquired Israel-based marketing analytics company Oribi for an undisclosed sum. More

Refocus and COO Promotion for Momentive

Mar 7 2022

Momentive - formerly SurveyMonkey - has announced a $200m share repurchase program and plans for a renewed focus on delivering stockholder value. The firm has also promoted Priyanka (Pri) Carr from General Manager of its MR business, to COO. More

Senior Appointments for Res Tech Firm Walr

Mar 7 2022

UK-based research tech company Walr has appointed former CBRE exec Emily Whiting as Chief of Staff, and former Accenture leader Keziah Wonstolen as a Non-Executive Director. More

Alida Hires CMO

Mar 7 2022

In Canada, customer intelligence specialist Alida has appointed Mary Kay Evans as Chief Marketing Officer, to drive the company's overall marketing strategy and partner with the exec team to steer the company's next phase of growth. More

US Firm Helixa Debuts New Audience Intell Platform

Mar 7 2022

New York-based firm Helixa has launched Discovery, a new data-driven audience intelligence platform incorporating customer feedback to promise users rapid, granular insights for US and global audiences. More

Launch of Predictive Ad Analytics Firm datafuelX

Mar 4 2022

In New York, a trio of long-time media industry execs has launched a firm called datafuelX, which uses predictive analytics solutions to forecast and optimize advertising audiences and outcomes. More

Jane Stanley to Lead Hearts & Science ANZ

Mar 4 2022

Data-driven marketing agency network Hearts & Science has extended Jane Stanley's role to that of CEO of both Australia and New Zealand. Jeremy Bolt will step down from his position as CEO, Australia to focus on male longevity start-up firm, Old Bull Health. More

Goodway Group Buys Growth Marketing Agency Tuff

Mar 4 2022

US-based digital media and marketing services firm Goodway Group is acquiring growth marketing agency Tuff - founded in 2016 by former Nielsen marketer Ellen Jantsch - for an undisclosed sum. More

MR Transcription Provider Take Note Acquired

Mar 4 2022

London-based Take Note, which offers transcription, captioning and note taking services for the market research sector, has been acquired by AI-based transcription and captioning solutions provider Verbit. Terms were not disclosed. More

Expansion Funds for Customer Data Platform Loyal Guru

Mar 4 2022

In Barcelona, retail customer data platform (CDP) Loyal Guru has raised EUR 8m in a Series A round of funding, which it will use for expansion across Europe and the Americas, and to further develop its product. More

Interview: MindProber Founder and CEO Pedro Almeida

Mar 3 2022

Continuing our focus on 'Measuring Brains & Bodies', Pedro talks about sweat, motor racing, suppliers who always say Yes, investors who always said No, banning the bull and embracing the (one-trick) pony, and how EDA (electrodermal activity) can grow into a currency for media engagement. More

QuestionPro Adds 'Positive People Science' Practice

Mar 3 2022

In the US, online survey and research services firm QuestionPro has launched a practice called Positive People Science, to help companies use data more effectively when building an employee experience strategy. More

Omnicom Buys Experience Consultancy TA Digital

Mar 3 2022

In the US, Omnicom Group has acquired digital experience consultancy TA Digital for an undisclosed sum. More

NielsenIQ Names Heads of Retail Media and Analytics

Mar 3 2022

In the US, consumer behavior analyst NielsenIQ has promoted Parm Singh to the role of Global Head of Retail Analytics, and Xavier Facon to Global Head of Retail Media. More

iSpot Buys Out of Home TV Analytics Firm Tunity

Mar 3 2022

In the US, real-time television ad measurement company iSpot.tv has acquired TV viewing solutions and analytics company Tunity, which measures viewing behavior in bars, restaurants, gyms, transportation hubs and other public spaces. Terms of the deal have not been disclosed. More

Alida Names EVPs for EMEA and the Americas

Mar 3 2022

Canada-based customer intelligence specialist Alida has appointed Nick Morley as Executive Vice President, EMEA, and promoted Brad Stanghetta to Executive Vice President, Americas. More

Momentive Launches Guided Employee Experience Service

Mar 3 2022

In the US, Momentive has launched a service called Guided Employee Experience, allowing in-house HR execs to analyze employee feedback data alongside company goals, strengths and weaknesses, and then use Momentive to develop a plan around their organization's needs. More

Next 15 Agrees to Acquire Engine UK for £77.5m

Mar 2 2022

British-based consultancy Next Fifteen Communications (Next 15) has agreed to acquire media and marketing services company Engine UK for £77.5m. More

Brandwatch Buys Influencer Marketing Platform Paladin

Mar 2 2022

Brighton, UK-based social media listening and content marketing analytics firm Brandwatch has acquired US and Poland-based influencer marketing platform Paladin, for an undisclosed sum. More

NatCen Names Leader for New Health Research Centre

Mar 2 2022

UK social research provider NatCen has launched a Centre for Health Research, and appointed Laura Johnson to lead it. More

Proximity NZ Launches CX Management Arm

Mar 2 2022

Auckland-based creative services agency Proximity NZ has launched a customer experience management (CXM) division, and named Kate De Marco and Nathalie Philippsen as its Co-Directors. More

McCann Promotes Gideon Wilkins to Group Head of Research

Mar 2 2022

In the UK, Interpublic-owned marketing and advertising group McCann has promoted former Kantar exec Gideon Wilkins to the role of Group Head of Research. More

Prescient Healthcare Buys Pharma MR Firm Strategic North

Mar 2 2022

In London, biopharma product strategy consultancy Prescient Healthcare Group has acquired Strategic North, which partners with pharma companies to help them understand how their customers make decisions. Terms of the deal were not disclosed. More

'Brains & Bodies' Launch / Neuro Best Practice Guide

Mar 1 2022

MrWeb's special issue on 'Measuring Brains and Bodies' is launched today: viewing and downloading the 72-page pdf supplement is free: click the cover or the link below; or read on for the second part of Michelle Niedziela's article, which offers a guide to Best Practice in consumer neuroscience projects. More

Comscore CEO Livek Retires on a High

Mar 1 2022

Comscore CEO Bill Livek has announced plans to retire and move to the position of Non-Executive Vice Chairman after a successor has been found. As the news broke, the firm reported positive net income of $29m for the fourth quarter of 2021, compared to a net loss of $13.2m a year earlier. More

Semrush to Buy Competitive Intelligence Firm Kompyte

Mar 1 2022

In the US, online visibility management platform Semrush has announced plans to acquire competitive intelligence automation specialist Kompyte. Terms of the deal have not been disclosed. More

PureSpectrum Hires Northern Europe Sales Leader

Mar 1 2022

Online sample marketplace PureSpectrum has appointed long-time Ipsos exec Elena Speer to lead its sales team in the Northern European region. She is based in London. More

McLeod Returns to Kantar as Head of Media

Mar 1 2022

Long-time Kantar exec Richard McLeod is re-joining the business as Head of Media, leading its work for brands and agencies looking at how consumers engage with media and advertising. More

Discuss Adds 'Self Captures' Media Tool

Mar 1 2022

In the US, video feedback platform Discuss has added a solution called Self Captures to its platform, to enable companies to gather in-depth, short form experiences from target audiences, whenever convenient for them to take a video or photo related to a task or video survey. More

Impact / Gracenote Content Rise Helps Nielsen Recovery

Feb 28 2022

Nielsen has reported results for the 4th quarter and full year 2021, with annual reported revenue up 4.1% to $3.5bn (up 4.9% like-for-like), and full year adjusted EBITDA up 5.4% (constant currency) to $1.49bn. More

NBCU Invests in and Partners with Gaming Ad Firm Anzu

Feb 28 2022

US broadcasting group NBCUniversal has announced a partnership with in-game ad platform Anzu.io, in which it has also made a 'small' investment. More

Nielsen and Experian Get Closer to Boost ID System

Feb 28 2022

Nielsen has announced an expanded relationship with consumer data giant Experian, aimed at advancing person-based, cross-device measurement. Experian's marketing data will enhance the Nielsen Identity System by providing persistent IDs for analysis of behaviour on the 'open web'. More

Competitor Analytics Firm Varos Emerges from Stealth

Feb 28 2022

Competitor analytics platform Varos has emerged from stealth with a $4m seed round of funding, which it will use to add new data sources, expand its product offering and scale up marketing. More

TextNow Hires Walmart's Woo as Analytics Leader

Feb 28 2022

In the US, mobile app TextNow has appointed former Walmart exec Ed Woo as Vice President, Data and Analytics, overseeing the analytics function, which includes business analytics, data science, data engineering and data strategy. More

Funds for Product Recommendation Specialist Depict.ai

Feb 28 2022

In Sweden, product recommendation specialist Depict.ai has raised $17m in a Series A round of funding, which it will use to expand its recommendation engine in Europe and the US, and to grow its team. More

Zendesk Shareholders Reject Momentive Takeover

Feb 25 2022

Shareholders of customer experience (CX) specialist Zendesk have this evening rejected the proposed acquisition of Momentive, parent of SurveyMonkey. Despite Momentive shareholders giving majority support, the acquisition agreement will now be ditched. More

DoubleVerify, Comscore to Launch Verification Measure

Feb 25 2022

Comscore is partnering with digital media measurement, data and analytics provider DoubleVerify (DV) to develop a cross-platform media quality verification and audience measurement solution. More

Samba TV Launches iCPM to Guarantee Incremental Reach

Feb 25 2022

Cross-screen television insights and analytics provider Samba TV has launched an advertising currency called 'incremental cost per thousand impressions' (iCPM), to help marketers only pay for ad impressions served within households previously unexposed to their linear TV campaigns. More

Experience Specialist AnyRoad Raises $47m

Feb 25 2022

Experience relationship management (ERM) specialist AnyRoad has raised $47m in a Series B round of funding, which it will use for product development, integrations and go-to-market strategy, and to hire talent in areas including data science, engineering and machine learning. More

Realeyes Partners for Creative and Attention Insights

Feb 25 2022

Emotion analytics specialist Realeyes and media quality measurement agency Adelaide have partnered to help advertisers uncover the value of attention insights across both creative and media. More

Weber Shandwick Names Global Head of Analytics

Feb 25 2022

In New York, Interpublic-owned marcoms agency network Weber Shandwick has appointed Ridhi Malhotra as Global Head of Analytics and Intelligence. More

Xtra Insights Names Radio Surveys Coordinator

Feb 25 2022

In Australia, media research specialist Xtra Insights has named Colleen Rolleston Coordinator of its Regional Radio Audience Measurement Survey (RRAMS), in charge of its radio audience measurement team. More

Impressive Revenue Rise for Ipsos

Feb 24 2022

Ipsos has reported a 16.8% increase in annual revenue to EUR 2.14bn for 2021, with overall organic growth of 17.9%. Perhaps more significantly, the figures represent impressive organic growth of 10.4% when compared with 2019. More

Feature: Neuroscience Techniques and Best Practice #1

Feb 24 2022

Continuing our focus on 'Measuring Brains and Bodies', HCD Research's Michelle Niedziela runs through the key techniques in 'neuro', with advice on where to use them. The second part of the article, looking at Best Practices, will appear in DRNO when the pdf special issue is published early next week. More

Comscore and VideoAmp Commence Measurement Pilot

Feb 24 2022

In the US, television conglomerate Discovery and Omnicom Media Group have commenced a trial exercise with Comscore and VideoAmp, aiming to offer new currencies to advertisers in the 2022-23 Upfront season. More

Kinnect Launches India CX Practice

Feb 24 2022

In India, digital media agency Kinnect has launched a Customer Experience practice, and appointed Bharatesh Salian to lead it as SVP - Marketing Science and CX. More

UNLIMITED Launches 'Emotional Context' Platform

Feb 24 2022

UK-based agency group UNLIMITED has launched an insights platform called LUCA, which it says automates the gathering and analysis of digital data sources to deliver human understanding for brands. More

OCR Labs Gets Funds for North America and EMEA Growth

Feb 24 2022

In London, digital identify verification specialist OCR Labs has raised $30m in a Series B round of funding, which it will use to open a new office in North America, expand its EMEA team, and hire a Global Chief Revenue Officer. More

Ipsos Buys Canadian Mystery Shopping Specialist We Check

Feb 23 2022

Ipsos has acquired Canadian mystery shopping solutions provider We Check for an undisclosed sum. More

Kantar Strengthens Leadership Team in Singapore

Feb 23 2022

In Singapore, Kantar has promoted Katie McClintock to Managing Director, South-East Asia (Singapore, Indonesia, Philippines, Malaysia, Thailand and Vietnam), while Emma Eichbaum moves from Kantar Thailand to take up the position of Head of Client Growth. More

Verve Adds Two to New South Africa Team

Feb 23 2022

London-headquartered community panels and digital research specialist Verve has appointed Kerry Payne as Research Manager and Marko Fourie as Senior Research Executive at its recently opened Centre of Research Excellence (CoRE) in Johannesburg, South Africa. More

Nielsen Adds CTV Streaming Data to Media Impact Measure

Feb 23 2022

Nielsen is expanding the coverage offered by its Nielsen Media Impact (NMI) media planning and optimization solution, to include streaming data from connected television sets (CTV). More

Kantar Adds Sytel CCaaS Platform to Global CATI Centres

Feb 23 2022

Kantar has integrated Sytel's Contact Centre as a Service (CCaas) cloud platform into its CATI centres, to deal with an expected load of more than 3,500 concurrent telephone interviews across over 25 countries. More

LiveRamp and Adobe in Omnichannel Targeting Deal

Feb 23 2022

San Francisco-based enterprise data connectivity and analytics platform LiveRamp has partnered with marketing software giant Adobe, to enable omnichannel, cookieless people-based targeting and measurement. More

New Funds for Staff Social Media Screening Firm Fama

Feb 23 2022

In the US, staff social media screening company Fama has raised $10m in a Series B round of funding, which it will use to scale its go-to-market team, launch new products, expand the partnerships team, and drive more awareness about its solutions. More

GfK CEO Peter Feld to Leave in March

Feb 22 2022

GfK CEO Peter Feld has decided not to seek an extension to his contract, and will leave the company on March 14th. CFO Lars Nordmark will step into the Chief Exec role on an interim basis, while COO Joshua Hubbert has been added to the Management Board. More

Kraft Heinz in Google Insights and Innovation Deal

Feb 22 2022

Packaged food manufacturing giant Kraft Heinz has announced a far-reaching partnership with Google, with the aim of improving its understanding of consumers, and tailoring products and experience to them. More

Rhetorik Buys Data Delivery Solution Datarista

Feb 22 2022

UK-based B2B sales and market intelligence company Rhetorik has acquired data delivery solution provider Datarista, for an undisclosed sum. More

Havas Buys Digital Experience Agency Inviqa

Feb 22 2022

Marcoms group Havas has acquired UK-based digital experience agency Inviqa in what it describes as a 'substantial' eight-figure deal. More

WPP Buys Influencer Specialist Village Marketing

Feb 22 2022

Marcoms giant WPP has acquired North America-based influencer marketing agency Village Marketing, for an undisclosed sum. The company will now join the Wunderman Thompson network. More

UserTesting Adds Social Media Shopper Features

Feb 22 2022

On-demand insights firm UserTesting has added 'social media commerce' templates to its platform, allowing companies which are building products to obtain opt-in feedback from shoppers on platforms such as TikTok, Facebook, Instagram, Pinterest and WhatsApp. More

IDG Communications Becomes 'Foundry'

Feb 21 2022

Publishing and data group IDG Communications has rebranded as Foundry, reflecting its 'transformation from legacy media network to integrated marketing technology and data provider'. More

Spotify Buys Podcast Analysts Podsights and Chartable

Feb 21 2022

Music streaming service Spotify has acquired two podcast data firms: advertising measurement service Podsights and analytics platform Chartable. Terms of the deals have not been disclosed. More

Former Xaxis CEO Brian Gleason Joins Criteo

Feb 21 2022

Ad targeting and retargeting specialist Criteo has appointed former Xaxis Global CEO Brian Gleason as Chief Revenue Officer, leading a global team of more than 1,500 associates. He takes up the post on April 1st. More

Bounteous Hires Publicis Man Raju Patel as MD

Feb 21 2022

In Chicago, insight-driven digital experience consultancy Bounteous has appointed long-time Publicis exec Raju Patel as Managing Director, tasked with driving relationships with the firm's financial, industrial and technology clients. More

Ovation Hires Innovation Leader

Feb 21 2022

US-based B2B insights solutions provider OvationMR has appointed Joseph Jordan as Senior Vice President of CX and Innovation. More

Kantar Boosts Australian Offer

Feb 21 2022

Kantar has announced senior appointments to strengthen its team in Australia. Straford Rodrigues returns from NA as Head of Media and Marketing Effectiveness; Lee Catlin joins as Senior Director, CX; and Head of Creative Irene Joshy has moved back to Melbourne from Singapore. More

Clearbit Launches B2B Targeting Platform

Feb 21 2022

In the US, marketing intelligence provider Clearbit has launched a data activation platform which combines its B2B data with real-time intelligence for audience targeting and funnel optimization. More

Funds for Podcast Management Platform Sounder

Feb 21 2022

Audio intelligence platform Sounder has announced Series A funding of $7.7m, after more than doubling revenue in 2021. The company will expand its R&D team, and says it plans to build 'a complete ad system that supports publishers and advertisers of all sizes'. More

Trade Desk to Add Consumer Identity Data to Nielsen ID

Feb 18 2022

Nielsen and AdTech firm The Trade Desk have partnered in a deal where the latter will provide consumer identity demographic data to expand Nielsen's identity system, Nielsen ID - initially in France, Italy and the United Kingdom. More

In-location XM Firm Raydiant Gets Funds for Acquisitions

Feb 18 2022

In the US, AI-powered, in-location experience management (XM) platform Raydiant has raised $30m in a Series B round of funding, which it will use to further develop its products through acquisitions and hire new team members. More

App Annie Becomes data.ai With New AI Focus

Feb 18 2022

Mobile data and analytics company App Annie has changed its name to data.ai, claiming that it is now the first company to combine consumer and market data to fuel digital insights, powered by artificial intelligence. More

Qualtrics Debuts Suite to Gather / Analyze Experience Data

Feb 18 2022

Experience management platform Qualtrics has launched a suite called XM Discover, to gather experience data from any structured and unstructured sources, analyze it with AI and machine learning, and take action to deliver better customer, employee, brand and product experiences. More

Merkle Promotes Stein for Americas President Role

Feb 18 2022

Data-driven customer experience management (CXM) specialist Merkle Americas has named Pete Stein President, following Michael Komasinski's promotion to the position of Global Chief Executive Officer. More

GroupM Rolls Out Influencer Platform INCA in Australia

Feb 18 2022

WPP's media investment company GroupM has rolled out its AI-powered influencer and content marketing platform INCA in Australia. More

ARF Launches CultureConnect and FutureHealth Podcasts

Feb 18 2022

The Advertising Research Foundation (ARF) has launched two podcast series: CultureConnect led by the ARF Cultural Effectiveness Council, and FutureHealth which is an ARF Pharma Council initiative. More

Apollo Hires Dynata's Turner-Kerr as International MD

Feb 17 2022

Apollo Intelligence has appointed former Dynata EMEA MD Colin Turner-Kerr as Managing Director, International. More

MRS Launches Research Executive Apprenticeship Scheme

Feb 17 2022

UK-based trade association MRS (Market Research Society) has launched the Level 4 Market Research Executive Apprenticeship programme, to attract and train school leavers aged 18 or older as well as to upskill employees already working in a research role. More

Rigour Names Former IFF MD Mark Speed Head of Research

Feb 17 2022

In the UK, former IFF Research director Mark Speed has joined data collection and analysis specialist Rigour as Head of Research. More

Data Science Platform Deepnote Gets Funds to Grow Team

Feb 17 2022

San Francisco-headquartered data science platform Deepnote has raised $20m in a Series A round of funding, which it will use to expand its presence among data science communities, with plans to double the team to 50 employees in the next twelve months. More

PureSpectrum Hires to Establish Presence in France

Feb 17 2022

Online sample marketplace PureSpectrum has appointed former Toluna exec Claire Vandeweghe as Director, Client Development, responsible for establishing the company in France and further expanding it across the EMEA region. Vandeweghe is based in Paris. More

Voxpopme Adds Two Video Insights Enhancement Tools

Feb 17 2022

Video insights provider Voxpopme has launched two qualitative analysis tools to make it easier for marketing, product, and insights users to find and report insights from video feedback. More

IA Slams Census Bureau Plan to Build Probability Panel

Feb 16 2022

US-based trade association the Insights Association (IA) has called a Census Bureau plan to commission an insights agency to help develop a probability-based nationwide representative survey panel as 'duplicative', because numerous organizations already provide such panels. More

Glow Hires NielsenIQ's Johnston for New Data MD Role

Feb 16 2022

Australian market research technology platform Glow has hired former Nielsen exec Mike Johnston for its newly created role of Managing Director - Data Products, leading the development of new subscription research products. More

eCommerce Data Analytics Firm Blyp Raises $4m

Feb 16 2022

Tel Aviv, Israel-based AI-driven data analytics platform Blyp has raised $4m in a seed round of funding, which it will use to scale its US operations and add new functionality to its platform. More

Rep Data Launches 'Honey Trap' Bot Screening Feature

Feb 16 2022

In the US, quant data collection firm Rep Data has created a proprietary screening technique to screen out bots and automated scripts in surveys. More

MarketCast Names Research and Content Insights Heads

Feb 16 2022

Los Angeles-based entertainment research and content testing platform MarketCast has appointed Jenna Lauer as Head of Research and Insights, while promoting Zoë Friend to the role of Head of New Content Insights Group. More

KnowledgeNet.ai Launches with Series A Funding

Feb 16 2022

In the US, private social networking community iyotee has launched a corporate intelligence platform called KnowledgeNet.ai with a $9.35m Series A round of funding, which it will use to expand the platform's operations and its business reach. More

SurveyMonkey Buyer Zendesk Rejects $16bn Takeover Bid

Feb 15 2022

Online customer service and customer experience (CX) firm Zendesk, which is currently in the process of trying to acquire SurveyMonkey parent Momentive, has rejected a $16bn unsolicited acquisition offer from a consortium of unnamed private equity firms. More

Kantar Doubles Frequency of Ireland TGI Survey

Feb 15 2022

Kantar is doubling the frequency of its Republic of Ireland TGI survey data release, which will now be issued twice a year. More

SKIM Expands US and EU Methodology & Analytics Teams

Feb 15 2022

International insights agency SKIM has added three to its Methodology & Analytics teams - Michael Smith as VP in the US; and Jerome Hancock and Nino Hardt as Senior Directors in the EU. More

PriceSpider Buys eCommerce Enhancement Specialist Hatch

Feb 15 2022

Consumer and digital shelf analytics technology firm PriceSpider has acquired Amsterdam-based MarTech company Hatch, which helps clients enhance their eCommerce capabilities. Terms of the deal were not disclosed. More

Kantar Public Adds Four to UK Qual Practice

Feb 15 2022

Kantar Public has appointed four new members to its UK Qualitative Practice - Matthew Holt as Qualitative Research Director, Jo Bolton as Qualitative Director, Milo Warby as Associate Director, and Samantha Outhwaite as Research Manager. More

Charity Researcher nfpSynergy Renamed nfpResearch

Feb 15 2022

London-based, not-for-profits MR specialist nfpSynergy has changed its name to nfpResearch. In addition to a commitment to becoming carbon neutral in 2022, nfpResearch is also launching an annual fund of £10,000 to allow smaller charities and organisations to bid for free research. More

New Funds for Starburst Triple Company Value

Feb 15 2022

Boston, MA-based 'analytics anywhere' firm Starburst has raised $250m in a Series D round of funding, nearly tripling the company's valuation to $3.35bn. More

Informa Sells Pharma Intelligence Business for £1.9bn

Feb 14 2022

Information services group Informa has sold its Pharma Intelligence business to private equity firm Warburg Pincus for £1.9bn. Abu Dhabi-based Mubadala Investment Company joined Warburg Pincus in the deal, which sees Informa retain a 15% stake in the business. More

Behaviorally Expands APAC Presence to Australia

Feb 14 2022

US-based behavioral insights consultancy Behaviorally has expanded its APAC presence to Australia, where it has appointed Liam Gilbert as Vice President to lead its efforts in the country. More

$300m for Device UX and Measurement Specialist Branch

Feb 14 2022

Branch, which offers solutions that unify user experience (UX) and measurement across devices and channels, has raised $300m in a new round of funding, which values the business at $4bn. More

Pineapple Lounge Hires Former Truth Exec Tim Spencer

Feb 14 2022

London-based child and family research specialist The Pineapple Lounge (TPL) has appointed former Truth Consulting exec Tim Spencer as Senior Strategy Director. More

The Insights Family Creates MD Role, Adds Ten to Team

Feb 14 2022

Manchester-based kids, parents, and family researcher The Insights Family has hired Will Pearce for its newly created role of Managing Director, while appointing an additional ten new employees across all departments. More

E-Tabs Debuts Editable PowerPoint / Google Slides Tool

Feb 14 2022

London-based MR software and solutions firm E-Tabs has launched a cloud-based report automation platform, to help researchers generate fully editable reports in PowerPoint and Google Slides/Sheets from their online dashboards and CRM systems. More

NielsenIQ Launches BASES Renovator Product Analyzer

Feb 11 2022

In the US, consumer intelligence business NielsenIQ has launched a software platform and methodology called BASES Renovator, to help brands adapt their existing products to consumer trends and market factors. More

Hearts & Science Promotes Garrett O'Reilly to UK CEO

Feb 11 2022

Omnicom-owned data-driven marketing agency network Hearts & Science has promoted UK MD Garrett O'Reilly to the role of UK Chief Executive Officer. More

PRS IN VIVO Hires Mike Dillon as Global Head of Shopper

Feb 11 2022

Shopper and product experience consultancy PRS IN VIVO has appointed long-time PepsiCo exec Mike Dillon as Global Head of Shopper. He is based in the US. More

New Funds for Enterprise Data Analytics Firm Promethium

Feb 11 2022

In the US, enterprise self-service data analytics platform Promethium has raised $26m in a Series A round of funding, which it will use to expand its sales and marketing efforts, and further develop its products. More

Op4G Hires Dave Gaston as Chief Sales Officer

Feb 11 2022

US-based philanthropic online MR panel firm Op4G (Opinions 4 Good) has appointed long-time industry exec Dave Gaston as Chief Sales Officer. More

Fiftyfive5 Names Head of Research Operations

Feb 10 2022

Australian insight consultancy Fiftyfive5 has appointed Kai Lufen as Head of Research Operations, leading a team of technical specialists with core capabilities in data integration, automation, visualisation and data governance. More

Funds for Retail Intelligence Specialist Cerebra

Feb 10 2022

San Francisco-based no-code retail sector decision intelligence solution Cerebra has raised $15m in a Series A round of funding, which it will use to scale its solution globally and for strategic hires. More

Tech Lab Launches 'Privacy Enhancing Tech' Taskforce

Feb 10 2022

In the US, digital advertising technical standard-setting body the IAB Tech Lab has launched a Privacy Enhancing Technologies (PETs) Working Group, in response to the industry's need to develop alternatives to third-party cookies and other identifiers. More

WPP's Essence Names Brisbane Managing Director

Feb 10 2022

In Australia, WPP-owned global data and measurement-driven media agency Essence has appointed Simon Pugh as Managing Director for Brisbane. More

More Seed for Birdie

Feb 10 2022

In the US, product development and optimization insights specialist Birdie has raised $7m in an additional round of seed funding, which it will use to expand its team, increase its coverage to fifteen countries, and deliver new NPD capabilities based on spontaneous user opinions. More

SALESmanago Adds Zero-party Data Features to CDP

Feb 10 2022

In Poland, martech platform SALESmanago has relaunched its no-code, AI driven customer data platform (CDP) with a set of features to help businesses collect, manage and utilize zero-party data - that which has been 'willingly and intentionally' shared by consumers. More

IDG Buys Lead Data and Analytics Firm Selling Simplified

Feb 9 2022

Tech publisher and marketing services firm IDG Communications has acquired marketing platform Selling Simplified, which provides lead generation products, data services, and analytics. Terms of the deal were not disclosed. More

Kantar Debuts Video Streaming Report in Brazil

Feb 9 2022

In Brazil, Kantar has launched its new Video Streaming Report service, through which subscribers can access daily viewing data across all broadcast TV and video on demand (VOD) platforms including Globoplay, Netflix and YouTube. More

Vurvey Launches Survey Feedback Video Compilation Tool

Feb 9 2022

In the US, enterprise co-creation platform Vurvey has launched a tool which compiles clips of video survey feedback from consumers into a highlight reel. More

Ad Agency Man Tom Ward Joins Australia's The Lab

Feb 9 2022

Long-time ad agency exec Tom Ward has joined Australian cultural insights and strategy company The Lab as Executive Director. More

Rare Patient Voice Expands Panel to Australia and NZ

Feb 9 2022

US and Canada-based recruitment specialist Rare Patient Voice (RPV) has expanded its Patient and Caregiver panel to include data from Australia and New Zealand. More

Mastersolve Sells CRM and CX Practice to Faye

Feb 9 2022

Management consulting firm Mastersolve has sold its customer relationship management (CRM) and customer experience (CX) practice to marketing automation software developer Faye. Terms of the deal have not been disclosed. More

Response Mine Digital Hires VP of Data & Analytics

Feb 9 2022

In the US, data-driven direct response marketing agency Response Mine Digital (RMD) has hired long-time IgnitionOne exec Igor Vladimirovskiy as Vice President of Data & Analytics. Earlier in his career, Vladimirovskiy was an analyst at RMD's parent company Response Mine Interactive. More

Firms Link for Live Super Bowl Biometric Monitoring

Feb 8 2022

Four insights companies - Ipsos, IVP Research Labs, Schlesinger Group and Shimmer Research - are partnering to provide live biometric monitoring and analysis for this year's Super Bowl. More

$70m for Zero-party Data Provider Jebbit

Feb 8 2022

In the US, zero-party data platform Jebbit has raised $70m in funding, which it will use to scale the company across all departments. More

Mobile Ad Platform Ogury Names New COO

Feb 8 2022

London-based mobile advertising platform Ogury has appointed former Criteo exec Geoffroy Martin as Chief Operating Officer, to lead the company's international expansion and oversee revenue, operations, product, technology and marketing. He is based in Paris. More

Nielsen Invests in Diverse Media Equity Program

Feb 8 2022

Nielsen has launched a Diverse Media Equity program, to help develop a consistent framework and metrics which will demonstrate the value of diverse-owned media. More

New Funds for Employee Behavior Nudge Firm Humu

Feb 8 2022

US-based Humu, which combines behavioral science and technology to help employees build 'better' habits at work, has raised $60m in a Series C round of funding, which it will use to drive new products based on supporting managers and their teams, and to hire new staff. More

Innovid Buys TVSquared to Create TV Ad 'Currency'

Feb 7 2022

Connected TV (CTV) advertising delivery and measurement platform Innovid has agreed to acquire measurement and attribution specialist TVSquared for $100m in cash and approximately $60m in stock. More

Zappi Reports on Boom Year

Feb 7 2022

Automated insights platform Zappi has reported $50 million in sales in 2021, representing more than 30 percent growth in twelve months; and the hiring of more than 100 new employees during the year. More

Savanta Buys UX Specialist MindSpark

Feb 7 2022

Next15's data and insights group Savanta has acquired French-based qual and user experience specialist MindSpark Research International, for an undisclosed sum. More

New Tool Links Social Media Viewing and eCommerce

Feb 7 2022

In the US, social media video intelligence and measurement specialist Tubular Labs has launched a tool to link social media video viewing to eCommerce. More

CX Firm Cyara Raises Funds to Fuel Expansion

Feb 7 2022

Automated customer experience (CX) solutions specialist Cyara has raised more than $US 350m in a round of funding, which it will use for product innovation, to fund acquisitions of complementary technologies, and to fuel geographic expansion. More

MiQ Promotes de Lannoy to Drive UK Product Development

Feb 7 2022

In London, marketing intelligence and programmatic media specialist MiQ has promoted Pierre de Lannoy to the role of Strategy Director, responsible for driving its UK product development and commercial solutions across performance, identity and advanced TV. More

Funds for Workforce Analytics Platform Crunchr

Feb 7 2022

Amsterdam-based people analytics platform Crunchr has raised an undisclosed amount of funding from specialist SaaS investor Oxx, to be used to add predictive analytics capabilities, treble headcount within eighteen months, and fuel international expansion including the opening of a US office. More

Healthcare Experience Firm Buys Forsta

Feb 7 2022

Less than a year after its formation from software firms Confirmit and FocusVision, research tech pioneer Forsta has been acquired by healthcare experience specialist Press Ganey, for an undisclosed sum. More

GutCheck Launches Co-creation 'Think Tank'

Feb 4 2022

In the US, market research and analytics company GutCheck has launched an online qualitative co-creation solution called Agile Creative Think Tank (ACTT), to integrate the voice of customer (VOC) into exploration, innovation and creative development projects. More

PRS IN VIVO Promotes for Head of Europe Role

Feb 4 2022

Shopper and product experience consultancy PRS IN VIVO has promoted Nicole Duckworth to the role of Head of Europe and Global Commercial Excellence, with a seat on the Board of Directors. More

Bluecore and Criteo in Shopper Buying Prediction Deal

Feb 4 2022

In New York, marketing technology company Bluecore has partnered with ad targeting and retargeting specialist Criteo to help brands use their owned first-party data to predict what new and existing shoppers will buy next on major ad channels. More

New Funds for Predictive Modeling Firm Pecan AI

Feb 4 2022

Israel-based predictive modeling and data science platform Pecan AI has raised $66m in a Series C round of funding, which it will use to scale its global footprint and accelerate R&D initiatives. More

ironSource Launches App Analytics Tool

Feb 4 2022

In Israel, app monetization software developer ironSource has launched a tool called App Analytics, to provide developers of apps and games with insights on user engagement and live operations. More

Interview Feature: Neuro-Guru Dr Michelle Niedziela

Feb 3 2022

Continuing our focus on 'Measuring Brains & Bodies', HCD's VP of Research & Innovation talks about a career in 'neuro' (with a rat allergy); quantifying the stress of bad audio on a Zoom call; whether any perfume can live up to one of those weird ads; and much more besides. Available to watch or read. More

Euromoney Buys People Intel Firm Boardroom Insiders

Feb 3 2022

B2B information services provider Euromoney Institutional Investor has acquired US-based people intelligence specialist Boardroom Insiders for $25m in cash. More

Advantage Hires Peter Harris for New Global CRO Role

Feb 3 2022

In Australia, Advantage Group, which acts as an advisor for CPG and grocery sector B2B engagement solutions, has hired Peter Harris for the newly created role of Global Chief Research Officer. More

Brightcove Buys Audience Insights Firm Wicket Labs

Feb 3 2022

In the US, online video platform Brightcove has acquired audience insights company Wicket Labs, which provides users with content and subscriber analytics. Terms of the deal were not disclosed. More

Savanta EVP Role for dunnhumby's Will Blackett

Feb 3 2022

Next15's data and insights group Savanta has appointed former dunnhumby exec Will Blackett as Executive Vice President, Consumer. More

GBK Names Analytics & Marketing Science Leader

Feb 3 2022

In the US, consumer behavior and analytics consultancy GBK Collective has appointed Dan Yavorsky as SVP, Analytics and Marketing Science. More

Feature: Using EDA to Track Response to SquidGame

Feb 2 2022

Continuing our focus on 'Measuring Brains and Bodies', MindProber's Pedro Moreira looks at the company's use of electrodermal activity (EDA) to analyse the extraordinary success of the hit TV show. What worked best, and why? [Spoiler Alert: this makes reference to surprise scenes etc.] More

Prodege Buys Mobile Survey Platform Pollfish

Feb 2 2022

In the US, online consumer research and rewards platform Prodege has acquired New York-based mobile survey platform Pollfish for an undisclosed sum. More

Firefish Hires Sustainability Leader

Feb 2 2022

Insight consultancy Firefish has appointed former Kantar / The Futures Company exec Lloyd Burdett as Head of Futures & Sustainability, based in its London HQ. More

Pre-seed Funds for Customer Data Platform Contlo

Feb 2 2022

AI-powered customer data and marketing platform Contlo has raised $800k in a pre-seed round of funding, which it will use to expand its team and product, and drive its go-to-market strategy. More

Horizon Media Hires Cultural Intelligence Trend Analyst

Feb 2 2022

US agency Horizon Media has appointed trend analyst Maxine Gurevich as SVP of Cultural Intelligence in its WHY Group, which analyzes culture, people and brands. More

Kantar Public Adds Three to DC Development Practice

Feb 2 2022

Kantar Public has added three execs to its Development practice in Washington DC - Amy Kracker-Selzer as Vice President of Technical Leadership; Gael O'Sullivan as Social and Behavior Change Director; and Anshikka Singh Larsson as Director of New Program and Business Development. More

Customer Data Platform RudderStack Raises $56m

Feb 2 2022

RudderStack, a customer data platform (CDP) for developers, has raised $56m in a Series B round of funding, which it will use to accelerate company growth. More

Former Google Exec is New IRI Global CMO

Feb 2 2022

In the US, long-time Google exec Misty Muscatel Davis has joined consumer data giant and predictive analytics specialist IRI as Global Chief Marketing Officer. More

$180m Funding Win for Audience Insight Platform GWI

Feb 1 2022

London-based GWI, whose software platform provides data about consumers' demographics, preferences and behavioural attitudes across 48 countries, has raised more than $180m in Series B funding, valuing the company at over $850 million. More

Former Statista Leader Takes CEO Role at Onclusive

Feb 1 2022

STG's newly formed media monitoring and measurement business Onclusive has appointed Manuel Moerbach as Chief Executive Officer. More

Schlesinger Strengthens Senior Team

Feb 1 2022

Data collection and research services company Schlesinger Group has appointed Troy Anderson as Chief Product & Technology Officer and Ellie Ahmadi as CMO; and promoted Rob Ramirez to Chief Client Officer and Sue Maldonado to Chief of Staff to the CEO. More

Rapid Expansion for Data Collection Firm Veridata

Feb 1 2022

Texas-based data collection firm Veridata Insights has reported 150% year-over-year revenue growth and fifteen recent hires, having opened offices in Canada, Bulgaria, India and the UK. More

AMC Global Adds Three to Team

Feb 1 2022

In the US, custom MR firm AMC Global has appointed Alecia DiVita as Senior Project Director, Diane Gaede as Research Director and Drevin Shafer as Project Director, focused on designing and managing qual and quant research projects for CPG and consumer healthcare clients. More

Data Firm Swash Ramps Up with New Execs and Funding

Jan 31 2022

Personal data management specialist Swash has hired Arbitron Mobile founder Hannu Verkasalo and research analyst Seth Ulinski to build the business and connect it with their networks of market research contacts. The firm has also raised $19m in an oversubscribed round of funding. More

Ebiquity Buys Canadian Media Auditor Forde and Semple

Jan 31 2022

Media and marketing analytics firm Ebiquity has acquired Canada-based media auditing company Forde and Semple MediaWorks, for an undisclosed sum. More

Autonomy Co-founder Lynch Loses HP Fraud Case

Jan 31 2022

Mike Lynch, co-founder and former CEO of UK-based big data analytics giant Autonomy, has lost the civil lawsuit brought by Hewlett-Packard (HP), relating to its 2011 $11bn (£8.2bn) acquisition of Autonomy. Lynch may be extradited to the US to face criminal fraud charges, but will appeal. More

Acxiom Extends CCPA Rights to All US Residents

Jan 31 2022

Data and marketing services company Acxiom has announced that it is extending the same privacy rights provided to California residents under the California Consumer Privacy Act (CCPA) to all US residents. More

SiriusXM Rolls Out Listener Targeting Solution AudioID

Jan 31 2022

US broadcasting company SiriusXM has announced that its SXM Media arm has launched a listener identity solution called AudioID, offering marketers a way to reach, target and connect with consumers at scale. More

dunnhumby Names New CEO

Jan 28 2022

Tesco-owned customer data specialist dunnhumby has appointed former Elsevier EVP Dan Olley as its new Chief Exec. He replaces Guillaume Bacuvier, who left the business last May and is now Global CEO of Kantar's consumer panel division Worldpanel. More

US Firm System1 Taken Public with $1.4bn Valuation

Jan 28 2022

Consumer intent analysis platform System1 has become a publicly listed company through a merger with 'blank check company' Trebia Acquisition Corp, set up by D&B investor Cannae Holdings. The deal values System1 at $1.4 billion. More

'Listening Exercise' for New Information Commissioner

Jan 28 2022

In the UK, newly appointed Information Commissioner John Edwards has launched a 'major listening exercise', inviting businesses, organisations and individuals to provide details about their experiences of working with regulatory body the ICO. More

DISQO Hires David Squellati as General Counsel

Jan 28 2022

Consumer insights platform DISQO has hired former Red Bull Global Head of Intellectual Property David Squellati as General Counsel, leading the firm's legal department. More

IAS Launches CTV Quality Measurement 'First'

Jan 28 2022

Advertising intelligence specialist Integral Ad Science (IAS) has launched what it claims is the first live media quality measurement for CTV. More

Ascribe Adds to CX Inspector Text Analytics Software

Jan 28 2022

US-based verbatim analysis software firm Ascribe has extended its text analytics software CX Inspector, adding new capabilities for analyzing open-ended responses, creating dashboards, and exporting results uncovering key topics, sentiment and insights. More

Santander's Saj Arshad to be Next MRS President

Jan 27 2022

Saj Arshad, Chief Customer & Marketing Officer at Santander UK, is to be the next President of the Market Research Society (MRS). He will take up the position at the beginning of April, following the end of Jan Gooding's five-year term. More

Simpli-fi Buys Response Analytics Specialist CoreMedia

Jan 27 2022

Ad targeting technology firm Simpli.fi has acquired CoreMedia Systems, which provides direct response and brand response analytics, attribution and media management software to advertising agencies and marketers. Terms of the deal were not disclosed. More

New Funding Values Data Firm Dremio at $2 billion

Jan 27 2022

Data curation software firm Dremio has raised $160m in a Series E round of funding, valuing the company at $2 billion. Funds will be used to accelerate innovation, to grow the company's customer-facing team, and to educate a community of data lake practitioners. More

dunnhumby Adds Shop and Assortment Tools to Azure

Jan 27 2022

Tesco-owned customer data science specialist dunnhumby has announced that its flagship products dunnhumby Shop and dunnhumby Assortment are now available on Microsoft Azure. More

ISG Launches Supplier Performance Analytics Platform

Jan 27 2022

Stamford, CT-based technology research and advisory firm Information Services Group (ISG) has launched a platform called ISG Executive Insights, to help enterprises optimize supplier ecosystem performance. More

NatCen Opens Centre for Social Survey Transformation

Jan 26 2022

The National Centre for Social Research (NatCen) is launching a dedicated Centre for Social Survey Transformation, which will focus on transitioning surveys from face-to-face to web-first or mixed-mode designs. More

Insight Climate Collective Delivers Net-Zero Action Plan

Jan 26 2022

In the UK, the Insight Climate Collective (ICC) has launched a report called 'Net-Zero In Sight', setting out goals that research businesses must commit to, in order to eliminate the emissions generated by the industry by 2026. More

MESH Hires for Data Quality Management Lead Role

Jan 26 2022

Global data, analytics and insight company MESH Experience has appointed long-term Euromonitor exec Martin Daniel to lead data quality management. More

FlexMR Adds Two to InsightHub Development Team

Jan 26 2022

UK-based tech-led insight agency FlexMR has expanded its InsightHub development team with the appointment of Albert Van Jaarsveld for its newly created position of Head of Development, to help shape the vision and direction of the platform, while Anthony Lau joins the team as a Software Developer. More

Seed Funds for eCommerce Analyst Trellis

Jan 26 2022

In Canada, eCommerce analytics specialist Trellis has raised $1.5m in a seed funding round, which it will use to continue development of new eCommerce platform integrations. More

MarketCast Buys Audience Research Specialist Invoke

Jan 26 2022

Los Angeles-based entertainment research and content testing platform MarketCast has acquired audience research firm Invoke for an undisclosed sum. More

Norstat Buys Nordic Panels Firm Userneeds

Jan 25 2022

Data collection company Norstat has acquired Nordic online data supplier Userneeds, for an undisclosed sum. The deal adds approximately 130,000 panelists to Norstat's existing consumer panels across the region. More

Physician Access Deal for China and Japan-Based Firms

Jan 25 2022

China-based data collection firm Holden Healthcare and Japanese healthcare researcher Seed Planning have announced a partnership enhancing physician panel access across hard-to-reach markets in the Asia Pacific region. More

Kantar Adds Link AI Ad Tester to On-Demand Platform

Jan 25 2022

Kantar has made its Link AI ad testing solution available on the Kantar Marketplace on-demand research platform. More

Zero-Party Data Launch for Former Salesforce Exec

Jan 25 2022

In New York, former Salesforce exec John Roa has launched a zero-party data platform called Caden, with a $3.4m round of pre-seed funding. More

E2E Debuts Raven Dashboard for Smaller Projects

Jan 25 2022

In New York, full-service agency E2E Research has launched a dashboard solution called Raven, designed for small market and consumer research datasets. More

Alida Adds Social Media Reviews to XM Platform

Jan 25 2022

Insights and CX firm Alida has added new features to its Total Experience Management (TXM) Platform, including the ability to ingest indirect customer feedback by monitoring social media reviews. More

Cello Health Sells DTAG Unit Including 2CV, TVE, Signal

Jan 24 2022

UK-based group Cello Health has sold its Digital Technology Advisory Group Ltd (DTAG), which includes 2CV, The Value Engineers (TVE) & Signal Agency, to private equity firm Vespa Capital. More

US Democrats Aim for Ban on 'Surveillance Advertising'

Jan 24 2022

In the US Congress, three Democrats have launched a privacy bill imposing a blanket ban on 'surveillance advertising', including the most common current forms of ad targeting. More

InnovateMR Gets Funds for Growth and Acquisitions

Jan 24 2022

Online sampling technology firm InnovateMR has received an undisclosed amount of funding from private equity firm CIVC Partners and a 'significant investment' from Innovate founders Matt Dusig, Gregg Lavin, George Llorens and former President Michael Anderson, as well as from current shareholders. More

Rackspace Gobbles Guzzle Owner Just Analytics

Jan 24 2022

San Antonio tech solutions company Rackspace Technology has agreed to acquire Singapore-based Just Analytics, which provides cloud-based data, analytics and AI services in the Asia Pacific and Japan (APJ) region. More

Open Influence Launches 'Creator' Trends Tool Go Prism

Jan 24 2022

Influencer marketing platform Open Influence has launched a social media intelligence platform called Go Prism, whose cross-channel data sets and analytics provide users with influencer marketing trends and social media insights. More

Empower Hires Brett Mowry as SVP of Intelligence

Jan 24 2022

Creative media agency Empower has appointed Brett Mowry as Senior Vice President of Intelligence, leading the firm's Research, Advanced Analytics, Digital Media Analytics, and Data Solutions divisions. More

Wunderman Thompson Names First NA Chief Data Officer

Jan 24 2022

Marcoms agency network Wunderman Thompson has promoted Tony Weber to the newly created role of Chief Data Officer, North America. More

Obituary: Former BMRB MD John Downham

Jan 21 2022

John Downham, BMRB's first Research Officer and former MD, and a pioneer within the MRS, ESOMAR and other research organisations and initiatives, has died aged 97. More

ZoomInfo Hires Former ICO Exec as Compliance Officer

Jan 21 2022

US-based B2B data and software firm ZoomInfo has appointed former ICO exec Simon McDougal as its first Compliance Officer, based in London. More

Customer Research Platform Dovetail Raises $63m

Jan 21 2022

In Australia, customer research platform Dovetail has raised $63m in a Series A round of funding, for use in continuing to build its core platform and expanding its product portfolio. More

TapResearch Launches Mobile Game Player Insight Tool

Jan 21 2022

In the US, market intelligence solution provider TapResearch has launched a tool called Player Insights, to provide mobile game developers with access to player feedback in real time. More

DoubleVerify COO to Step Down

Jan 21 2022

In the US, digital media measurement and analytics firm DoubleVerify (DV) has announced that Chief Operating Officer Matt McLaughlin plans to step down in the summer, after more than a decade in the role, to 'start a new phase in life'. More

Funds for Customer Advocacy Platform Mention Me

Jan 21 2022

London-based customer advocacy platform Mention Me has raised $25m in a Series B round of funding, for use in international expansion - specifically to the US; for product development; and to make senior hires. More

Medallia to Buy Customer Journey Analyst Thunderhead

Jan 20 2022

US-based customer and employee experience management specialist Medallia is to acquire the UK's Thunderhead, which develops enterprise technology for real-time customer journey 'orchestration' and analytics. Terms of the deal have not been disclosed. More

GfK and Dstillery Partner for New CPG Segments

Jan 20 2022

GfK and cross-device targeting specialist Dstillery have expanded their partnership with the development of 32 new audience segments, through which digital marketers can target CPG shoppers. More

PureSpectrum Hires Central Europe Sales Lead

Jan 20 2022

In Germany, online sample marketplace PureSpectrum has appointed former Bilendi exec Sebastian Wezel as Sales Director, Central Europe. More

Upwave Launches Future Brand Spend Analysis Feature

Jan 20 2022

US-based brand analytics platform Upwave has launched a feature called Customer Forecast, to understand which paid brand media tactics are likely to drive future customer growth and identify long-term media efficiencies. More

Personetics Gets Funds for Bank Customer Data Platform

Jan 20 2022

Tel Aviv, Israel-based Personetics, which offer personalization and customer engagement solutions for the financial sector, has raised $85m in growth funding from software investment firm Thoma Bravo. The money will be used to expand and develop its range of tools. More

Acquia Launches 'Market Basket Analytics' Solution

Jan 20 2022

In the US, digital customer experience company Acquia has added a 'market basket analytics' solution to its Customer Data Platform (CDP), to help retailers pair products and price packages, and gain a deeper understanding of their own customers' buying preferences. More

US Companies Form Brand Safety Partnership

Jan 20 2022

NOBL Media, which provides a 'credibility targeting solution' for programmatic advertising, has integrated with marketing and advertising business intelligence software developer Basis Technologies, to help brands avoid placing their ads alongside inappropriate content. More

Verve Reports £10.4m Turnover, Promotes Eleven

Jan 19 2022

London-based community panels and digital research specialist Verve has announced growth of 28% for the financial year ending 31st December 2021, taking turnover to £10.4m, following 23% growth in the prior year. The firm has also promoted eleven members of its team. More

Cint Names Executive Team Following Lucid Takeover

Jan 19 2022

In the US, insight exchange and sample management platform Cint has announced details of its new executive team, following the takeover of research technology platform Lucid. More

Schlesinger Debuts Crowd Survey for Real-time Insights

Jan 19 2022

International data collection and research services provider Schlesinger Group has launched a solution called Crowd Survey, to deliver large-scale insights in real time. More

AnalogFolk Launches Behavioural Transformation Arm

Jan 19 2022

In London, full-service digital creative agency AnalogFolk Group (AFG) has launched a business called MindWorks Consulting, which will apply behavioural economics to identify and influence changing customer behaviour. More

Howatson+Company Names First Chief Data and Tech Officer

Jan 19 2022

In Australia, full-service ad agency Howatson+Company has appointed former Appscore exec Hoang Nguyen as its first Chief Data and Technology Officer. More

BritainThinks Hires and Promotes in UK

Jan 19 2022

London-based insight and strategy consultancy BritainThinks has hired Alasdair Pearce as an Associate Director, Olivia Nathan-King as Business Development Manager, and Samm Gates as Senior Project Manager. The firm has also promoted six of its team. More

Personalization Platform Appcues Raises Growth Funds

Jan 19 2022

In the US, in-app user engagement and personalization platform Appcues has raised $32.1m in an oversubscribed Series B round of funding, which it will use for product innovation and to scale its operations globally. More

FEATURE: Wearable Tech - Fit for MRX?

Jan 18 2022

Wearable tech is everywhere, and offers great potential for collecting data, but how useful is it right now for answering specific research questions? Kathryn Ambroze, Manager of Behavioral and Marketing Sciences at HCD Research continues our month-long focus on 'Measuring Brains & Bodies'. More

Behaviorally Launches eFluence Digital Shelf Analyzer

Jan 18 2022

US-based behavioral insights consultancy Behaviorally has launched a division called eFluence, to help brands drive sales at the digital shelf level, and influence the omnichannel shopper journey. Former Chief Commercial Officer Scott Brill will lead the new division as MD. More

dunnhumby Launches 'Sphere' Audience Targeting Tool

Jan 18 2022

Tesco-owned retail data science business dunnhumby has launched a platform called Sphere, for use in audience targeting, media booking, forecasting and measurement across a range of retail media channels. More

Sorrell Co-founds £110m AdTech VC Fund

Jan 18 2022

Sir Martin Sorrell has teamed up with Stanhope Capital Group founder Daniel Pinto to launch a venture capital fund called S4S Ventures, which will raise £110m from investors to fund early-stage 'Martech, Adtech, data tech, creative tech and emerging digital media / content firms'. More

TRA Group Hires Three in Melbourne

Jan 18 2022

New Zealand-based insights agency TRA Group (The Research Agency) has made three appointments in its Australia office - Mark Hutchinson as product owner of its new brand management tool Streamlight; and Andie Lowings and Alex Forrester as Business Directors. More

On Device Creates Role for Curious Cat App Push

Jan 18 2022

London-based mobile research and sample specialist On Device Research has hired Jonathan Clark for a newly created role, Chief Growth Officer. Clark is tasked with increasing membership of the firm's proprietary consumer panel, Curious Cat App. More

Delineate Adds Askia Survey Tech to Proximity Platform

Jan 18 2022

UK-based research and data business Delineate has integrated Ipsos' survey data collection technology Askia into its own Proximity end-to-end platform, which connects brands with their consumers in real time. More

Seed Funds for Consumer Privacy App Cloaked

Jan 18 2022

In the US, consumer data privacy start-up Cloaked has raised $4m in a seed round of funding, for use in continuing to build out its product and scale its team. More

Global Survey Takes Stake in DIY Platform Emozo Labs

Jan 17 2022

Florida-based data collection firm Global Survey has acquired a minority stake in Canadian artificial intelligence-based DIY MR platform Emozo Labs, for an undisclosed sum. More

Kantar Snaps Up Italian AI Specialist MindIT

Jan 17 2022

Kantar has announced the acquisition of Bologna, Italy-based AI specialist MindIT, for an undisclosed sum. More

Stagwell Buys Into Data Investor Hannah Grey VC

Jan 17 2022

Harris Poll owner Stagwell Group has invested an undisclosed amount in venture capital company Hannah Grey VC, which itself invests in digital marketing services, including data and software products, digital media and digital transformation. More

Data Firm 4 Mile Analytics Merged into S4

Jan 17 2022

Sir Martin Sorrell's digital advertising group S4 Capital has completed the acquisition of Santa Cruz, CA-based developer and data analytics firm 4 Mile Analytics, for an undisclosed sum. More

Opendatasoft Gets Funds for International Expansion

Jan 17 2022

Paris, France-based data sharing software provider Opendatasoft has raised $25m in a new round of funding, which it will use to scale its operations and accelerate international and vertical market expansion. More

LoopMe Sells Majority Stake to Private Equity Firm

Jan 14 2022

Funds advised by Mayfair Equity Partners have invested $120m to acquire a majority stake in mobile ad platform LoopMe, which will be used to help the company expand internationally and bring new products to market. More

Conversation Intel Firm Unbounce Buys LeadsRx

Jan 14 2022

Canadian conversation intelligence platform Unbounce has acquired US marketing analytics platform LeadsRx for an undisclosed sum. More

Kantar Public Hires Global Panels Director

Jan 14 2022

Kantar Public has hired long-time YouGov exec Tom Burgess for the newly created role of Global Panels Director, supporting its probability-based citizen panel, PUBLIC Voice. More

Dept Buys Data Science and Software Firm Raybeam

Jan 14 2022

In the US, digital agency Dept has acquired data science and software engineering consulting firm Raybeam, which develops custom data-driven apps and tools. Terms of the deal were not disclosed. More

GBK and Qualtrics in Brand Advisory Partnership

Jan 14 2022

In the US, marketing strategy, consumer behavior and analytics consultancy GBK Collective has partnered with experience management (XM) specialist Qualtrics, to provide extended brand advisory services to clients. More

Former Schlesinger MD Joins Hamburg Agency

Jan 14 2022

Former Schlesinger Group Germany MD Stephan Schmid has joined SCHÖTTMER - RESEARCH HUB in Hamburg, as Unit Director. More

dunnhumby and SAP in Shopper Insights Partnership

Jan 13 2022

Tesco's customer data science firm dunnhumby has partnered with software giant SAP to help retailers make 'faster, customer-led decisions' and deliver a more personalised shopper experience in-store and at home. More

Comscore and L2 Launch Cookie-Free Voter Profiles

Jan 13 2022

Comscore and non-partisan voter data provider L2 have partnered to launch a cookie-free audience profile solution, based on behavioral political data and for use in targeting across digital, mobile and CTV ad inventory. More

Ad Targeting Specialist Criteo Names UK MD

Jan 13 2022

Ad targeting and retargeting specialist Criteo has appointed Ryan Cook as Managing Director, UK. He is based in London. More

MOSTLY AI Raises $25m to Expand in Europe and US

Jan 13 2022

Vienna, Austria-based synthetic data provider MOSTLY AI has raised $25m in a Series B round of funding, which it will use to accelerate its growth in Europe, capture more of the US market, and expand its team globally. More

Survey Platform Voxco Buys Actify Data Labs

Jan 12 2022

Canadian survey software provider Voxco has acquired India-based, end-to-end data and analytics platform Actify Data Labs from private equity firm True North. Terms of the deal have not been disclosed. More

Verve Hires Culture, Trends and Semiotics Lead

Jan 12 2022

In the UK, community panels and digital research specialist Verve has appointed former InSites Consulting / Join the Dots exec Kelly McKnight as Executive Director, charged with building its Culture & Trends, Semiotics and Social Intelligence practice. More

Origin Completes Cross-Media Measurement Proof of Concept

Jan 12 2022

Origin, a joint industry initiative led by UK advertiser trade body ISBA, has completed the first stage of its cross-media measurement proof of concept (POC) evaluation. More

AskNicely Raises Funds for Frontline Success Platform

Jan 12 2022

Customer experience software provider AskNicely has raised $32m in a Series B round of funding, which it will use to expand its Frontline Success Platform technology, and double headcount across its Portland, Auckland and Amsterdam offices. More

Quester Hires Leader for New Social Narratives Initiative

Jan 12 2022

In the US, consumer intelligence company Quester has hired Joy Boggio to lead its new Social Narratives initiative, which aims to discover broad consumer behavioral insights that emerge through the stories found on forums, blogs, message boards, reviews and social media sites. More

Opinions LTD Launches in Frankfurt, Germany

Jan 12 2022

US data collection and fieldwork services firm Opinions LTD has expanded to Germany by opening a research and testing facility in Frankfurt, led by former PRS INVIVO execs Matthias Trojnar and Jovana Kokir. More

FEATURE: Myths and Realities in Neuromarketing

Jan 11 2022

In the first feature from our forthcoming special issue on neuroscience techniques, Michelle Niedziela and Glenn Kessler from title sponsor HCD Research give an introduction to the progress and potential of the field, and cut through some of the hype and misconceptions surrounding it. More

InSites Buys 'Customer-Centric' Specialist Gongos

Jan 11 2022

Online communities specialist InSites Consulting has acquired US-based 'customer-centric' specialist Gongos, for an undisclosed sum. More

Discovery Buys Stake in TV Audience Specialist OpenAP

Jan 11 2022

US television conglomerate Discovery has acquired a minority stake in cross-platform audience-targeting specialist OpenAP, which recently launched a TV measurement framework called XPm. Terms of the deal were not disclosed. More

Delineate Creates Product Research Director Role

Jan 11 2022

UK-based research and data business Delineate has hired Debbie Stephens for the newly created position of Product Research Director, overseeing the execution and launch of the firm's research products roadmap. More

Former Kantar Exec MacGregor Joins Pollen Recruitment

Jan 11 2022

In the UK, market research sector staffing firm Pollen Recruitment has appointed former Kantar Public exec James MacGregor as a Senior Consultant, with a focus on public sector clients. More

'Rich Profiles' Provider ICX Media Acquired

Jan 11 2022

US marketing agency Salient Global has acquired data technology company ICX Media, which offers patented data science and AI tech to expand market segments with data from first, second and third-party sources. Terms were not disclosed. More

Integral Ad Science Names EMEA MD

Jan 11 2022

Digital media measurement firm Integral Ad Science (IAS) has appointed former Yahoo! exec Csaba Szabo as Managing Director, EMEA, based in London. More

Nielsen's Norwegian Radio Contract Extended

Jan 10 2022

In Oslo, Norway, the country's MOC audience measurement body has extended Nielsen's contract for radio measurement, which was due to expire in twelve months' time. More

Funds for Data Integration Platform Airbyte

Jan 10 2022

In the US, open-source data integration platform Airbyte has raised $150m in a Series B round of funding, valuing the company at $1.5 billion. More

Little Replaces Hammer as Bloomfire CEO

Jan 10 2022

In the US, knowledge management platform Bloomfire has appointed Ben Little as Chief Executive Officer, as Mark Hammer moves to an advisory role, for personal reasons. More

Conviva and Experian to Offer Streaming Segmentation

Jan 10 2022

Streaming media measurement and engagement platform Conviva has teamed up with information services group Experian to provide segmentation data for streaming video publishers and their ecosystem partners. More

Facteus Buys 1010data Equity Intelligence Business

Jan 10 2022

Financial transaction data firm Facteus has acquired 1010data's Equity Intelligence arm, for an undisclosed sum. More

Further Funds for Fonto

Jan 10 2022

Fonto, the recently launched Australia-based consumer data business headed up by former Kantar and Nielsen leader Ben Dixon, has raised $6m in capital with which to accelerate its growth and expand its suite of services. More

Dentsu Hires 'Chief Addressability Officer'

Jan 10 2022

Marcoms group Dentsu International has appointed Keith Camoosa as 'Chief Addressability Officer', tasked with bringing together and developing its addressable media practice. More

mParticle Adds Automated Data Delete Request Feature

Jan 10 2022

In the US, customer data platform mParticle has launched a tool to help companies automatically respond to data deletion requests. More

WarnerMedia Names 'Alternative' Measurement Partners

Jan 7 2022

Media and entertainment company WarnerMedia has selected Comscore, iSpot and VideoAmp as measurement partners, tasked with building a new suite of technologies to count viewers across linear, digital and connected television. More

Ipsos Merges UK Advisory Units into One Practice

Jan 7 2022

Ipsos has brought together its existing UK advisory units into one practice, employing more than 50 specialists. Murat Demiral will lead the practice as Head of Advisory, and joins the UK Management Committee. More

Catalina and PlaceIQ in CPG Retailer Deal

Jan 7 2022

Shopper intelligence specialist Catalina has partnered with location intelligence firm PlaceIQ to offer location-driven planning, measurement and attribution services to CPG retailers. More

Expansion Funds for Competitor Analysis Firm Klue

Jan 7 2022

Competitor analysis and market insights specialist Klue has raised $62m in a Series B round of funding, which it will use to accelerate product and machine learning development, and to expand into new verticals and markets. More

CIENCE Hires Former ZoomInfo Exec as Data GM

Jan 7 2022

In the US, data business CIENCE has appointed former ZoomInfo exec Brian Perks for the newly created role of General Manager, Data. More

Marjette Stark Named MRII President

Jan 7 2022

Former Phoenix Marketing International President Marjette Stark has been named President of non-profit MR educational institute the MRII (Market Research Institute International), having served on its Board of Directors since 2015. More

Marcoms Firm MKP Adds Quant and Qual Offers

Jan 7 2022

In New York, financial sector marcoms agency MKP communications has added a qualitative 'Survey-Based Program' and quantitative 'Big Data Program' to its existing offer, to help financial institution clients build more effective marketing programs. More

Comscore Launches 'Everywhere' Cross-Platform Solution

Jan 6 2022

Comscore has launched a single-source cross-platform measurement solution - 'Comscore Everywhere' - promising a deduplicated view of media consumption and audience intelligence across media and screens. More

Acquisition for Secure Audience Data Firm Nth Party

Jan 6 2022

In New York, sell-side ad platform Magnite has acquired Nth Party, which creates software for secure audience data sharing and analysis. Terms of the deal have not been disclosed. More

Fractal Joins Unicorn Club with $360m Investment

Jan 6 2022

Artificial intelligence and advanced analytics specialist Fractal Analytics has raised $360m, valuing the business at more than $1 billion. More

Zeenk Launches TQL for Time-Series Analytics

Jan 6 2022

In the US, eCommerce analytics company Zeenk has launched a tool called Time Query Language (TQL), which in combination with its existing Causmos open-source library aims to provide marketers with predictive and incremental value analytics for their Shopify and Amazon programs. More

M.E.L Research Expands Quant and Ops Teams

Jan 6 2022

In the UK, social research and behaviour change specialist M.E.L Research has appointed former GfK exec Kirsty Marshall as an Associate Director in it Quantitative team, while Michael Deeming joins from BMG as Assistant Data Services Manager in the Operation team. More

ZEE Entertainment Names New Chief Data Officer

Jan 6 2022

Media conglomerate ZEE Entertainment has appointed long-time Diageo CMO Amrit Thomas as Chief Data Officer, based out of its Technology & Innovation Centre in Bengaluru. He replaces Ujjyaini Mitra, who since leaving in September has founded data solutions company theDeltacube.ai. More

Kantar Reputation Merged with PRgloo and Onclusive

Jan 5 2022

Software investor Symphony Technology Group has completed its acquisition of Kantar's Reputation Intelligence business, while also buying media management software provider PRgloo and data science company Onclusive. The three businesses will be merged and known as 'Onclusive'. More

Nursery Names New CEO in Management Reshuffle

Jan 5 2022

London-based brand, communications and experience research specialist The Nursery has announced that founding Partner Peter Dann has stepped aside as CEO and will be replaced by current COO David Alterman. More

Torfac Names Former Survey2Connect Exec CTO

Jan 5 2022

Canada-headquartered online sample and research technology specialist Torfac has appointed former Survey2Connect CTO Sahil Chachan as Chief Technology Officer, to lead the development and expansion of its technology product offerings. He is based in India. More

Day One Strategy Hires Long-time Hall & Partners Exec

Jan 5 2022

In London, healthcare consulting and market research firm Day One Strategy has appointed long-time Hall & Partners director Emma Eden as Research Director. More

Integral Ad Science Buys Video Understanding Firm Context

Jan 5 2022

Advertising intelligence company Integral Ad Science (IAS) has acquired Paris-based content classification company Context. Terms of the deal have not been disclosed. More

Nielsen Sports Adds College Football Data to Impact Score

Jan 5 2022

Nielsen Sports has expanded its Nielsen Impact Score (NIS) database, originally launched for men's college basketball, with the addition of data from more than 100 college football programs. More

Rare Patient Voice Promotes Three to Director Level

Jan 5 2022

US and Canada-based recruitment specialist Rare Patient Voice (RPV) has promoted three members of staff - Debi Crist to Director of Patient Engagement and Panel Management, Tiffany White to Director of Business Development, and Laura Mullen to Director of Marketing and Communications. More

Nielsen Launches Streaming Signals CTV Service

Jan 4 2022

Nielsen has launched a solution called Streaming Signals, to help connected TV (CTV) operators and advertisers better understand who is watching a show within households. More

Stagwell Buys UK Agency Goodstuff

Jan 4 2022

Harris Poll owner Stagwell Group has acquired UK-based media agency Goodstuff Communications, which as well as providing media planning and buying services offers analytics, audience research and insight, and digital audits. Terms of the deal have not been disclosed. More

Samba TV Hires Amazon Exec as CRO

Jan 4 2022

Cross-screen television insights and analytics provider Samba TV has appointed long-time Amazon exec Robert Coon as Chief Revenue Officer. More

Acquisition for US Data Firm Perception Health

Jan 4 2022

In the US, healthcare market intelligence, predictive analytics and data provider Perception Health has been acquired by professional services firm Huron. Terms of the deal have not been disclosed. More

Predictive Analytics Firm Prevedere Raises $25m

Jan 4 2022

In the US, predictive analytics tech firm Prevedere has raised $25m in a new round of financing, which it will use to accelerate the market adoption of its platform by enterprises, and for further product development. More

New Year's Honours for Five ONS Execs

Jan 4 2022

Five employees of the UK's Office for National Statistics (ONS) have been recognised in the New Year's Honours list, including Alex Lambert OBE - Deputy Director, Covid Infection Survey Operations, for services to statistics and public health in the Covid-19 pandemic. More

That's It for Another Year

Dec 23 2021

This is the last edition of DRNO for 2021 - we'll be back on Tuesday 4th January. From all of us at MrWeb to all those of you celebrating it, a very Merry Christmas; and to all of you, thanks for reading this year and best wishes for a happy and prosperous 2022. Here we look backwards and forwards briefly... More

SimilarWeb Teams with US Retail Giants

Dec 23 2021

Israel-based digital market intelligence company SimilarWeb has added consumer insights from Walmart, Target, Best Buy and pet food retailer Chewy to its Shopper Intelligence solution, which launched in July with insights from Amazon. More

India's Entropik Launches Eye Tracking Platform

Dec 23 2021

India-based emotion AI specialist Entropik Tech has launched a multi-platform eye tracking platform, which works on both web and mobile devices. More

ATW to Buy Unnamed CX Management Firm

Dec 23 2021

In Canada, tech company ATW has announced it has signed a letter of intent to acquire an unnamed customer experience management (CXM) business for c.$8m. For 'commercial and confidentiality reasons' ATW will not identify the target company until an agreement has been reached. More

Swrve Enters China Market via MyGamez Partnership

Dec 23 2021

US-based mobile segmentation and analytics specialist Swrve has partnered with Shanghai and Beijing-based mobile game publisher MyGamez to enter the China market. More

Competitive Intelligence Firm Crayon Names CPO

Dec 23 2021

In the US, market and competitive intelligence provider Crayon has appointed former Meltwater exec Erica Jenkins as Chief Product Officer, to lead the company's Product team and use her experience to further develop its platform. More

Seed Funds for Audience Data Firm ArcSpan

Dec 23 2021

In New York, audience data solutions provider ArcSpan Technologies has raised $6m in a seed round of funding, which it will use to further develop its tech platform and AI-based data solutions, and to recruit new team members. More

Mastercard to Buy McDonald's Dynamic Yield

Dec 22 2021

Mastercard has agreed to acquire McDonald's personalization platform and decision engine company, Dynamic Yield. Terms of the deal have not been disclosed. More

Nielsen Moves Closer to Single Measure with Alpha Launch

Dec 22 2021

Nielsen has launched a deduplicate ad measurement platform called Nielsen ONE Alpha, as the first stage in its initiative to develop a single cross-platform measurement solution called Nielsen ONE, which will launch this time next year. More

InSites Buys Cultural Insights Specialist Space Doctors

Dec 22 2021

InSites Consulting has acquired UK-headquartered culture-led brand consultancy Space Doctors for an undisclosed sum. More

GumGum Buys Ad Attention Measurement Firm Playground xyz

Dec 22 2021

Advertising and media computer vision specialist GumGum has acquired Sydney, Australia-based ad attention measurement platform Playground xyz for an undisclosed sum. More

Domino Data Lab Gets Further $100m

Dec 22 2021

San Francisco-based enterprise data science management platform Domino Data Lab has raised $100m in a Series F round of funding and expanded its product integration and sales partnership with processor designer NVIDIA. The firm has also appointed Tom Gleason as Chief Financial Officer. More

Office for National Statistics Names Two New Deputies

Dec 22 2021

In the UK, the Office for National Statistics (ONS) has appointed Michael Keoghan as Deputy National Statistician for the Economic, Social and Environmental Statistics Group (ESEG), while Pete Benton moves to the role of Deputy National Statistician for Health, Population and Methods (HPaM). More

Oracle Acquires Kantar Health Buyer Cerner

Dec 21 2021

Software giant Oracle has paid $28.3 billion to acquire healthcare technology provider Cerner, which itself recently acquired Kantar Health. More

Microsoft to Buy AT&T Ad Analytics Division Xandr

Dec 21 2021

AT&T has agreed to sell its advertising and analytics division Xandr to Microsoft. Terms of the deal have not been disclosed. More

Numerator Buys Qual Survey Platform HatchTank

Dec 21 2021

US-based consumer insight specialist Numerator has acquired Canada-based mobile qual survey platform HatchTank. Terms of the deal have not been disclosed. More

Ralphs Returns to dunnhumby as Head of Africa

Dec 21 2021

Andy Ralphs has returned to Tesco-owned customer data firm dunnhumby as Head of Africa, based in Cape Town. More

Data and App Integrator SnapLogic Raises $165m

Dec 21 2021

In the US, data and application integration specialist SnapLogic has raised $165m at a billion-dollar valuation, which it will use to expand its venture-backed 'war chest', and for international expansion, product innovation, and sales and marketing. More

Kinesso Launches Developer Community 'Kanvas'

Dec 21 2021

IPG-owned marketing intelligence company Kinesso has officially launched 'Kanvas', a developer community through which end-users can address various ad and marketing technology challenges including defining audiences, creating insights, and running and optimizing campaigns. More

IDG Buys B2B Intent Specialist LeadSift

Dec 20 2021

Technology publisher and B2B intelligence and targeting firm IDG Communications has announced the acquisition of Canada-based B2B sales and marketing intelligence platform LeadSift. More

Cloud4Wi Acquires GeoUniq

Dec 20 2021

Location-based marketing specialist Cloud4Wi has acquired France-based location technology and data provider GeoUniq. More

Data Exchange-Based FinTech Firm Klover Hires COO

Dec 20 2021

Klover, a financial services platform whose users share data voluntarily in exchange for financial services and products, has appointed former Google, Facebook and Pinterest executive Meredith Guerriero as COO. More

BI Data Platform Panoply Acquired by SQream

Dec 20 2021

New York-based analytics platform SQream Technologies has acquired Israel-based, no-code business intelligence (BI) data platform Panoply for an undisclosed sum. More

Attest and Lucid Sign Long-Term Agreement

Dec 20 2021

Programmatic sampling and research tech firm Lucid, headquartered in the US, has announced a multi-year agreement with UK-based consumer research platform Attest. More

Comscore Buys Social Media Analyst Shareablee

Dec 17 2021

Comscore has acquired social media marketing analytics and measurement company Shareablee, for an undisclosed sum. More

Product Growth Funds for Influencer Specialist Mavrck

Dec 17 2021

Boston-based influencer marketing platform Mavrck has raised $120m, which it will use to accelerate product expansion. More

Location Intelligence Platform CARTO Raises $61m

Dec 17 2021

In New York, location intelligence platform CARTO has raised $61m in a Series C round of funding, which it will use to expand into verticals such as consumer packaged goods, retail, logistics and telecoms. More

605 Hires Adscribe's Keaveney as Company President

Dec 17 2021

US television measurement and analytics company 605 has appointed former Adscribe exec Tom Keaveney as company President, with direct oversight of its Sales, Marketing and Strategy divisions. More

Nesta Buys 'Nudge Unit' Behavioural Insights

Dec 16 2021

UK-based innovation charity Nesta has acquired Behavioural Insights Limited (BIT), previously known as the 'Nudge Unit', in a £15.4m deal. More

Suzy Buys Beauty Sector Research Platform Poshly.com

Dec 16 2021

New York-based consumer insights platform Suzy has acquired beauty sector-focused research platform Poshly.com (also known as Lucky Analytics). Terms of the deal have not been disclosed. More

Seed Funds for Text Analytics Firm QuickCode.ai

Dec 16 2021

In the US, text analytics specialist QuickCode.ai has raised $2m in a seed round of funding, which it will use to expand operations. More

Healthcare Analytics Firm Engage Acquired

Dec 16 2021

London-based data and analytics-enabled healthcare marketing firm Engage has been acquired by biopharma commercialization partner Fingerpaint, for an undisclosed sum. More

TPG Rolls Out 'Anna' Customer Interaction Evaluator

Dec 16 2021

In the US, customer experience analysis specialist TPG has rolled out Anna, an AI-powered platform which it claims can evaluate all customer interactions, eliminating sample-based evaluations and providing a view into every voice call and chat communication with customers. More

Korn Ferry Launches AI-based Talent Analytics Tool

Dec 16 2021

In the US, consultancy firm Korn Ferry has launched an AI-enabled talent analytics platform, to help HR professionals acquire, manage and mobilize the right employees and skills. More

Higher Offer, Change of Buyer for R.R. Donnelley

Dec 15 2021

R.R. Donnelley & Sons' $2.1bn acquisition by Atlas Holdings is off, replaced by a $2.3bn deal with private investment firm Chatham Asset Management, which is a longstanding investor in the company. More

Nielsen DAR Back Under MRC Review

Dec 15 2021

In the US, accreditation body the Media Rating Council (MRC) says it has commenced a new audit of Nielsen's Digital Ad Ratings (DAR) service, including for the first time the firm's measurement of mobile devices and connected TV (CTV). More

Funds for Cross-Screen Ad Data Firm Advocado

Dec 15 2021

Cross-screen advertising data platform Advocado, which recently acquired Kantar BVS, has announced $10m in new capital, including $7.5m from institutional investment firm Crescent Cove Advisors. It has also appointed Michael Beer as a Board Director. More

605 Launches 'Nielsen Alternative' Trading Currency

Dec 15 2021

US television measurement and analytics company 605 has launched a media trading currency it calls 605 EXCHAN6E, which it claims offers an alternative to Nielsen and is designed to underpin advertising transactions between buy and sell side partners. More

Stravito Announces Industry Integrations

Dec 15 2021

In Sweden, knowledge management platform Stravito has launched a series of integrations with companies such as Mintel, to enable users to discover, manage and share all their enterprise market research more easily. More

DJS Adds Fourteen to UK Team

Dec 15 2021

North of England-based DJS Research has hired fourteen new members of staff across a range of departments, including William Scott as Associate Director, and Amy Greenwood and Sylvie Harding as Research Managers. More

CleverTap Names Global CEO in Preparation for IPO

Dec 14 2021

AI-powered customer lifecycle and user retention platform CleverTap has appointed former Freshworks CRO Sidharth Malik as Global Chief Executive Officer, as it readies for an IPO. More

DISQO Hires Walmart's Pavlidis as Data Science VP

Dec 14 2021

In the US, consumer insights platform DISQO has appointed long-time Walmart exec Yannis Pavlidis as Vice President of Data Science and Analytics. More

More Funds for CX Management Firm Medallia

Dec 14 2021

Following its recent $6.4 billion takeover by software investment firm Thoma Bravo, customer experience management specialist Medallia has received an undisclosed amount of minority funding from UAE-based Mubadala Investment Company. More

ScaleHouse Brings In Product Expert Tiama Hanson-Drury

Dec 14 2021

Growth strategy firm ScaleHouse has appointed former Dynata / Zappi product development expert Tiama Hanson-Drury as an Advisor. More

Samsung Ads Launches DMP Onboarding Program

Dec 14 2021

Samsung Ads, the electronics giant's TV advertising company, has partnered with data management platforms (DMPs) Acxiom, Adobe, Experian, LiveRamp, Merkle and Oracle, to help advertisers plan and activate TV campaigns through the use of first-party data. More

Dynata Buys Data Science Firm 0ptimus Analytics

Dec 13 2021

First-party data platform Dynata has acquired AI and machine learning company 0ptimus Analytics, whose platform connects, models and transforms insights into activation in real time. Terms of the deal were not disclosed. More

Sparkler Founders Magnus Willis and John Robson Depart

Dec 13 2021

John Robson and Magnus Willis, the founders of London-based consumer insight and brand strategy specialist Sparkler, have left the business to take time out for a 'rest and reset'. More

YouGov's Üstün Given Benelux Account Lead Role

Dec 13 2021

YouGov has given Özge Akçizmeci Üstün a newly created role of Strategic Account Lead for the Benelux region, aiming to increase its presence in the area. More

Criteo to Buy IPONWEB to Fuel First-Party Data Plan

Dec 13 2021

Ad targeting and retargeting specialist Criteo is to acquire programmatic ad tech firm IPONWEB for $380m in a combination of cash and shares. Criteo says the deal allows it to position itself as the 'commerce media partner of choice for the post third-party cookie and identifier world'. More

Qualtrics to Hire 400 as Office Moves Across Town

Dec 10 2021

Experience management firm Qualtrics is to create 400 new jobs with a $15.9 million investment in a new office in Reston, VA, USA. More

Five Year Roll-Out for Nielsen KSA Viewing Measure

Dec 10 2021

Saudi Arabian ad currency body MRC (Media Rating Company) has announced a schedule for the roll-out of its television and video audience measure, in partnership with Nielsen. More

NielsenIQ Buys Transaction Data Firm Foxintel

Dec 10 2021

NielsenIQ has acquired Paris-based Foxintelligence (Foxintel), which tracks and measures eCommerce activity based on anonymized transaction data collected from consumers through dedicated apps. Terms of the deal were not disclosed. More

Four Senior Hires for Morning Consult

Dec 10 2021

Washington DC-based consumer insights platform Morning Consult has announced new appointments including former Moody's exec Stephanie Leavitt as Managing Director of Communications. More

Merkle Hires Leader for UK Salesforce Practice

Dec 10 2021

Data-driven CXM and marketing firm Merkle has appointed Floris Oranje as UK Salesforce Practice Lead, and head of parent company dentsu's CXM Service Line in the country. More

Yes& Acquisition Strengthens 'Audience-First' Focus

Dec 10 2021

Alexandria, VA-based marketing agency Yes& has acquired competitor Beyond Definition, based in Silver Spring, MD, thus 'enhancing the depth and breadth of its capabilities in research, brand strategy, design and digital'. Terms were not disclosed. More

YouGov Buys Swiss Agency LINK

Dec 9 2021

Research and analytics group YouGov has acquired Zurich, Switzerland-based market and social research agency LINK Marketing Services AG. Terms were not disclosed. More

New Insight Tool and Team for Ad Firm Duncan Channon

Dec 9 2021

In California, independent creative agency Duncan Channon has formed a Data + Tech practice, to be led by Madelaine Robinson; and is rolling out a proprietary analytics tool called the Table, promising rapid campaign performance insight and help with optimising creative. More

Nielsen's Gracenote Launches 'Audience Predict' Tool

Dec 9 2021

Nielsen's entertainment data provider Gracenote has launched a content analytics tool called Audience Predict, which forecasts the potential of future programming performance. More

Forsta Adds Phebi's Voice Analysis to Platform

Dec 9 2021

Forsta, the company formed through the merger of Confirmit, FocusVision and Dapresy, has announced a global partnership with London-based Phebi.AI, allowing clients to make use of Phebi's advanced voice analysis technology for qual and quant research on Forsta's end-to-end platform. More

Funding News from Four US Data Firms

Dec 9 2021

Analytics and digital ID firms Tethr, Passbase and Datasembly have announced VC wins of between $7m and $15m this week; while Twilio will invest $50m in customer engagement start-ups via a new fund of its own. More

Launch for AI-Driven Branding Platform BrandTruth

Dec 9 2021

In the US, marketers Shane George and Tom Cherrey have launched a platform called BrandTruth, which uses artificial intelligence and 'proven psychology' to help organisations understand their 'brand essence' and drive the brand development process. More

CX Specialist Genesys Raises $580m

Dec 9 2021

Customer experience (CX) specialist and call center software provider Genesys has raised $580m in a new round of funding, which values the company at $21 billion. More

Full Circle Research Promotes Four

Dec 9 2021

Greater Washington DC-based Full Circle Research has promoted four members of its team. Dee Boyd becomes Director of Operations, Jenn Philips Vice President of Sales - East, Rob Tryson Vice President of Finance, and Christina Cox Director, HR. More

Telmar Buys Social Media Intelligence Provider Helixa

Dec 8 2021

In New York, media insights firm Telmar has acquired social media audience intelligence platform Helixa, for an undisclosed sum. More

Conviva and Experian in Publisher Audience Data Deal

Dec 8 2021

In the US, streaming TV measurement specialist Conviva has partnered with information services giant Experian to provide streaming publishers and their partners with what the company claims is 'the industry's most advanced audience segmentation data'. More

On Device Debuts 'Behaviour Trap' Fraud Prevention Tool

Dec 8 2021

London-based mobile research and sample specialist On Device Research has launched a respondent quality and fraud prevention system called 'Behaviour Trap', to enhance the quality of data provided to brands, advertising agencies and media owners. More

Market and Social Research Archive Launches Book Series

Dec 8 2021

In the UK, the Archive of Market and Social Research (AMSR) has published a series of books entitled: 'Showcasing the Archive', available in both e-format and print. More

Apparel Size Advisor True Fit Gets Funds for CX Platform

Dec 8 2021

In the US, apparel market consumer experience (CX) platform True Fit has raised $30m in funding, which it will use for business expansion, and to drive product innovation. More

Scuba Analytics Names SVP of Operations and Finance

Dec 8 2021

In the US, digital intelligence platform Scuba Analytics has appointed Hacer Demiroers as Senior Vice President of Operations and Finance, responsible for scaling operations globally across finance, marketing and sales. More

Dynata Buys Brand and Ad Research Firm Ameritest

Dec 7 2021

First-party data platform Dynata has acquired brand and advertising research consultancy Ameritest, for an undisclosed sum. More

Digital Behavior Tracker Heap Raises $110m

Dec 7 2021

US-based insight automation specialist Heap has raised $110m in a Series D round of funding, which values the company at $960m. The investment will be used to scale the firm's global operations, and accelerate R&D for its digital analytics platform. More

Kantar to Launch Azerbaijani TV Audience Measure

Dec 7 2021

Kantar has been awarded a contract by the Azerbaijani television industry, to supply technology for the launch of a new TV audience measurement currency in the country. More

Eye Tracker Tobii Confirms Srivatsa as New CEO

Dec 7 2021

Swedish eye tracking developer Tobii has confirmed that Anand Srivatsa will take up the position of Chief Executive Officer from this Thursday, 9th December. He replaces co-founder Henrik Eskilsson, who announced his intention to step down in April. More

'Disruptive Economy' MR Firm YipitData Raises $475m

Dec 7 2021

New York-based YipitData, which describes itself as a 'market research firm for the disruptive economy', has raised $475m in a Series E round of funding, which it will use for product innovation and expansion into new markets. More

Product Personalization Specialist Apptus Acquired

Dec 7 2021

In Sweden, customer experience platform Voyado has acquired Apptus, which offers retailers and eCommerce companies a way to personalize their product discovery offer with 'automated relevance' across all channels. Terms of the deal were not disclosed. More

Merkle Names New ANZ Chief Executive

Dec 7 2021

Data-driven customer experience management (CXM) company Merkle has appointed long time PwC Australia exec John Riccio as Chief Executive Officer in the ANZ region, succeeding Erik Hallander who is leaving to 'pursue other opportunities'. More

Digital Experience Platform Uniform Raises $28m

Dec 7 2021

San Francisco-based digital experience platform (DXP) Uniform has raised $28m in a Series A round of funding, which it will use to expand its global team, deepen relationships with tech vendors, expand support for digital agencies, and increase the capabilities of its core platform. More

Glow Gets Expansion Funds

Dec 6 2021

Australian market research technology platform Glow has received a seven-figure amount of financing from tech funding business Tractor Ventures, which it will use to further develop its products and platform and to accelerate its international expansion. More

Opinium Named MRS Agency of the Year

Dec 6 2021

In the UK, the Market Research Society (MRS) has given this year's Agency of the Year Award to London-based insight firm Opinium, which had previously been shortlisted eight times in nine years. More

Extended Role for Comscore Movies' Janice O'Bryan

Dec 6 2021

Comscore has promoted longtime employee Janice O'Bryan to Senior Vice President and Managing Director, Domestic for its Movies division. More

Alida Hires Merger and Acquisition Specialist

Dec 6 2021

In Canada, insights and CX firm Alida has appointed Gaurav Bhide as Vice President of Corporate Development, with a remit which includes driving M&A strategy. More

Brand Keys Unveils 'World's Largest' Loyalty Database

Dec 6 2021

In New York, brand research consultancy Brand Keys is launching what it claims will be the world's largest and most continuous database of predictive brand loyalty metrics. More

Extra Funds for Lemnisk Customer Data Platform

Dec 6 2021

Immensitas Private Limited, which owns the Lemnisk customer data platform, has raised $2.3m in a pre-series A1 round of funding, which it will use to strengthen the capabilities of the platform and for market expansion. More

Former Thinkbox CEO Tess Alps Joins Channel 4 Board

Dec 6 2021

UK regulator Ofcom has announced the appointment of four new non-executive Directors to the Board of publicly owned broadcaster Channel 4, including former Thinkbox CEO Tess Alps. More

Revenue Recovering at Slimmer, More Profitable Kantar

Dec 3 2021

Kantar has reported revenue of $2,681m for the first three quarters of 2021, up 11% at constant currency although still down 5% from 2019 figures; and EBITDA of $445m, up 52% on 2020 and 39% (organic growth 33%) versus the same period in 2019. More

Moody's Buys Data Firms in the UK and Austria

Dec 3 2021

Risk assessment data and advisory firm Moody's Corporation is buying two onboarding and customer data tech firms: UK-based PassFort Limited is already acquired, while Austrian firm 360kompany should join it in Q1 of next year. More

Merkle Launches in Taiwan

Dec 3 2021

Dentsu International has launched its data-driven customer experience management (CXM) company Merkle in Taiwan. Current iProspect Taiwan CEO Carrie Tsai will now serve as Chief Exec of both businesses. More

Comscore Partnership Adds In-Market Auto Shoppers

Dec 3 2021

Comscore has partnered with the Polk Automotive Solutions division of information and analytics firm IHS Markit to offer programmatic cookie-free audience targets for in-market auto shoppers. More

CIMM to Launch Converged TV Measurement Provider Guide

Dec 3 2021

In New York, research-on-research body the Coalition for Innovative Media Measurement (CIMM) has announced that it is developing a guide to Converged TV Measurement Providers across the US. More

New Firm Market Sampler Offers AI-based Survey Tool

Dec 2 2021

Former hotel sector marketer Daniel Diosi has launched an MR software firm called Market Sampler, offering a self-service tool which uses an AI-based programmatic survey delivery method to reach a potential global audience of more than 1.9 billion via over four million public web sites and mobile apps. More

Univision in Performance Data Ad Currency Deal

Dec 2 2021

Spanish language media company Univision and IPG-owned agency Mediahub have announced they will be using third-party performance data as a 'currency' for ad buys. More

More Funds for Social Media Listening Firm Tagger

Dec 2 2021

In the US, influencer marketing and social media listening platform Tagger has raised an additional $15m in a Series A round of funding, for use in product development and global expansion initiatives. More

Advocado Buys Kantar Ad Verification Arm BVS

Dec 1 2021

US cross-screen advertising data platform Advocado has acquired Kantar's ad verification solution BVS. Terms of the deal have not been disclosed. More

Tesco and dunnhumby Launch Media & Insights Platform

Dec 1 2021

Tesco has launched a closed loop platform, powered by its data science firm dunnhumby, to help suppliers and agencies engage with customers, and provide those customers with a more personalised and relevant shopping experience. More

Ipsos MORI Names Head of Energy and Environment

Dec 1 2021

Ipsos MORI has appointed Rachel Brisley as Head of Energy and Environment in its Public Affairs team, leading a team of researchers, evaluation specialists, and economists working specifically in the areas of environmental, energy and sustainable development policy for public sector clients. More

MeritB2B Buys Data-driven MarTech Firm True Influence

Dec 1 2021

In the US, B2B data, analytics and performance marketing solutions provider MeritB2B has acquired data-driven marketing technology company True Influence for an undisclosed sum. More

MarketCast Hires NBCU's Palmer for New CPO Role

Dec 1 2021

Los Angeles-based consumer insights and analytics business MarketCast has hired former NBCUniversal exec Carmen Palmer for its newly created role of Chief Product Officer. More

G2 Intelligence Sold to LabX Media Group

Dec 1 2021

In the US, B2B information service provider Plain Language Media is to sell all the information assets of its diagnostic laboratory intelligence arm G2 Intelligence to B2B science publisher LabX Media Group. Terms of the deal have not been disclosed. More

Firms Launch The Australian Talent Index

Dec 1 2021

Media and marketing agency Talent Corp has partnered with research agency Lewers and survey firm Pureprofile to launch a new survey called The Australian Talent Index, which measures the popularity of the country's celebrities. More

Comscore Promotes Pugh for CIO Role

Nov 30 2021

Comscore has promoted Brian Pugh to the role of Chief Information Officer, responsible for developing new tech tools, for ensuring that data is secure, and for MRC and ISO accreditation of the firm's services. More

Investors Buy Customer Data Platform SALESmanago

Nov 30 2021

Customer data and CX platform SALESmanago has been acquired by private equity and growth capital investor Perwyn and SilverTree Equity. The buy is described as a 'nine-digit euro deal', but otherwise terms have not been disclosed. More

MediaMath Co-founder Named Audigent President

Nov 30 2021

New York-based data activation, curation and identity platform Audigent has appointed MediaMath co-founder Greg Williams as company President. More

ARF Launches Marketing Optimization / Insights Program

Nov 30 2021

In the US, the ARF and the NYU School of Professional Studies have launched a new program, the 'ARF Certificate in Marketing Optimization and Insights', teaching methods of diagnosing marketing problems and evaluating the effectiveness of campaigns. More

Affinity and TylerTech in Economic Recovery Data Deal

Nov 30 2021

Affinity Solutions, which analyzes consumer spending data to help clients with their targeted marketing initiatives, has partnered with public sector software and services provider Tyler Technologies, to provide real-time data and insights on economic recovery. More

Tegus to Recruit 400 after Funding Win

Nov 29 2021

In the US, market intelligence platform Tegus has raised $90m in a Series B round of funding, which it will use to expand to Europe, broaden its data offering, and accelerate the development of its product suite. The firm says it plans to hire more than 400 new employees next year. More

ICO Announces Potential £17m Fine for Clearview AI

Nov 29 2021

In the UK, the Information Commissioner's Office (ICO) says it plans to impose a potential fine of just over £17m on facial recognition start-up Clearview AI, and has also issued a notice to stop the company further processing UK citizens' personal data. More

Former Kantar Exec Named Firefish Head of Data

Nov 29 2021

UK-based insights firm Firefish Group has hired former Kantar exec Mark Webster as Head of Data Strategy, to build new data capabilities and help clients transform existing insight programmes. More

IoT Data Firm Samsara Registers to Go Public

Nov 29 2021

In the US, Internet of Things (IoT) data provider Samsara has filed a registration for an initial public offering (IPO) with the SEC, aiming to raise $100 million for future expansion initiatives. More

Medallia Buys Fields Healthcare Research

Nov 26 2021

US-based customer experience management specialist Medallia has acquired patient experience specialist Fields Healthcare Research, for an undisclosed sum. More

Nielsen Sues Two Firms for Patent Infringements

Nov 26 2021

Nielsen is suing panel-based TV audience measurement firms HyphaMetrics and TVision, claiming separate patent infringements. More

4Sight and CHN Team for 'Horizon Scanning' Solutions

Nov 26 2021

Consumer and brand researcher 4Sight has partnered with CHN Analytics, which provides predictive analytics for the US Department of Defense, to offer services for commercial clients identifying potential risks in product ingredients and opportunities from new technology. More

MediaCom Launches 'Creative Analytics' Insight Tool

Nov 26 2021

WPP agency MediaCom is launching a capability called Creative Analytics, to provide insight into future creative performance across programmatic display, search, social media and video. More

Launch and New NYC Office for B2B Intent Firm Bombora

Nov 26 2021

B2B intent data aggregator Bombora is rolling out an analytics and data visualization suite, Company Surge Insights for Publishers, for use by non-specialists. The company has also signed a five-year lease on new offices in New York City. More

Merkle Senior Hires Boost B2B Marketing Wing

Nov 26 2021

Experience management company Merkle has added four senior staff to the creative leadership team of its global B2B marketing organisation: former McCann ops director Jonathan Turner; Rob Crilley, formerly at The&Partnership; dentsu's Laura Jennings; and former Momentum leader Gary O'Donnell. More

Nielsen Launches Sports Insights Tool STADIUM

Nov 25 2021

In Australia and New Zealand, Nielsen has launched a client engagement platform called STADIUM, offering a solution for media evaluation, advertising intelligence and consumer behavioural data all in one place. More

BARB Adds Streaming Data

Nov 25 2021

UK audience currency body BARB has announced it will add viewing figures for SVoD (Streaming Video On Demand) and video-sharing platforms into its daily reporting, with the upgrade completed next Monday. More

Investor Concerns Threaten Momentive Sale

Nov 25 2021

Momentive investor Legion Partners Asset Management says it will fight the SurveyMonkey owner's planned sale to online customer service and CX firm Zendesk. Legion says the price tag - originally c.$4bn but after share price falls now equivalent to around $3.4bn - undervalues the business. More

WPP Unites Twelve Agencies at New Prague Campus

Nov 25 2021

Marcoms giant WPP has opened a campus in the Czech capital Prague, where twelve of the group's agencies and 1,000 marketing, advertising, media, PR, data and research professional are now housed. More

Launch for AI-based Ad Testing Platform DAIVID

Nov 25 2021

Ian Forrester, former Insight Head at video tracking platform Unruly, has launched an AI-powered ad research platform called DAIVID, which automates ad testing by using facial coding, eye tracking and computer vision data to predict human attention levels and emotions. More

ITV Launches AdLabs Innovation Hub

Nov 24 2021

UK broadcaster ITV has launched an initiative called ITV AdLabs, through which it plans to develop offers including contextual targeting of ads based on factors such as moods and mealtimes. More

Meltwater Buys Oxford Uni Spin-off DeepReason

Nov 24 2021

US-based social media intelligence and analytics specialist Meltwater has agreed to acquire artificial intelligence start-up DeepReason.ai for $7.3m in cash and equity. More

Fifty-five Hires Lead for New Singapore Office

Nov 24 2021

Data and analytics company Fifty-five has expanded to Singapore, where it has appointed long-time WPP exec Ben Poole as Head of Office. More

Early Funding for Media Mix Modeling Firm OutPoint

Nov 24 2021

In Canada, data science platform OutPoint, which helps marketers allocate media budgets through automated media mix modeling (MMM), has raised $1.2m in a pre-seed round of funding. The money will use to expand its team, especially across the Research and Engineering functions. More

On Device and Lumen Launch Attention Impact Tool

Nov 24 2021

In the UK, mobile research and sample specialist On Device Research has partnered with eye tracking firm Lumen to launch a product allowing quantitative measurement of an ad's branding impact, based on consumers' attention to digital advertising. More

Sapio Research Adds Four to London Team

Nov 24 2021

London-based, full-service consumer and B2B MR agency Sapio Research has added four to its team, including former Schlesinger Group exec Remek Gabrys as Business Development Manager. More

Comscore Rolls Out Predictive Audiences in EMEA

Nov 23 2021

Comscore is rolling out its cookie-free audience targeting solution Predictive Audiences in 'the UK and EMEA', through a deal with Xandr, the advertising analytics division of AT&T. More

Ipsos Debuts Instant|Labs Early Stage Creative Tool

Nov 23 2021

Ipsos has launched an early stage creative development solution called Instant|Labs, providing clients with an understanding of the potential of creative and ideas within just one day. More

dunnhumby Adds Three to India Leadership Team

Nov 23 2021

In India, Tesco-owned customer data firm dunnhumby has named Prithvesh Katoch as Global Head of Client Data Services. The firm has also promoted Chhavi Sinha to the role of Global Head of Data Engineering, while Nitesh Maan joins as Director of Media Engineering. More

Accenture Buys AI and Analytics Firm BRIDGEi2i

Nov 23 2021

Accenture has acquired Bengaluru, India-based artificial intelligence and analytics firm BRIDGEi2i, for an undisclosed sum. More

Comscore Hires Former Movie Studio Exec in SE Asia

Nov 23 2021

Comscore has appointed former United International Pictures VP Han Seng Lim to lead its Client Services team in Southeast Asia. More

Spotler Acquires Personalisation Specialist Pure360

Nov 23 2021

In the UK, marketing automation platform Spotler has acquired Pure360, whose products include tools for web site personalisation and behavioural targeting. Terms of the deal were not disclosed. More

Mavrck Adds Three to Senior Team

Nov 23 2021

Influencer marketing platform Mavrck has added three to its executive leadership team, including former Adobe exec Natasha Mooney Walton as Vice President of Product. More

Bilendi to Acquire Sample and Panel Provider respondi

Nov 22 2021

Paris-based MR and research tech firm Bilendi is to acquire German sample and panel provider respondi Group for an undisclosed sum. More

Nielsen Moves to 'Subminute' Tracking of Linear TV

Nov 22 2021

Nielsen has enhanced its Individual Commercial Metrics service with the addition of television viewing audience estimates based on individual ads rather than commercial minutes. The change is intended to aid comparison of digital and linear TV commercials. More

Expansion Funds for CX Measurement Platform Uncrowd

Nov 22 2021

UK-based customer experience (CX) measurement platform Uncrowd has raised £3m in new funding, which it will use to further develop its platform and expand its team. More

Judo Gets Funding as Seamus McAteer Joins as COO

Nov 22 2021

In Canada, mobile experience platform Judo has raised $3m in a seed funding round; and has brought in M:Metrics co-founder Seamus McAteer as Chief Operating Officer. More

PathFactory Launches Content Intelligence Center

Nov 22 2021

In Canada, content intelligence specialist PathFactory has launched a solution allowing marketers to 'dig deeper' into their content assets at scale, performing detailed analysis without manual auditing. More

Swaarm Adds New Features for Advertisers

Nov 22 2021

In Berlin, performance-based marketing platform Swaarm has added three new features to its platform, allowing advertisers to set offers dynamically, receive attribution insights, and proactively mitigate fraudulent clicks. More

Dive Buys Finnish Mystery Shopping Agency Palvelu Plus

Nov 19 2021

Customer service improvement company Dive has acquired Finland-based mystery shopping and customer experience firm Palvelu Plus. Terms of the deal have not been disclosed. More

Accenture to Buy Japanese CX Firm Tambourine

Nov 19 2021

Professional services giant Accenture has agreed to acquire Japan-based eCommerce customer experience (CX) agency Tambourine, for an undisclosed sum. More

Growth Funds for CX Platform Netomi

Nov 19 2021

In the US, AI-based customer experience (CX) platform Netomi has raised $30m in a Series B round of funding, which it will use to hire across every division and fulfil plans to double its headcount in the next six months. More

NP Digital Hires Chief Media & Data Officer

Nov 19 2021

San Diego, CA-based global performance marketing agency NP Digital has appointed Luisa Bernardes as Chief Media & Data Officer in the Brazilian region, based in São Paulo. She previously held the same role at dentsu. More

CX Consultancy Envoy Names Chicago Office MD

Nov 19 2021

Customer experience consultancy Envoy has appointed Jeff Brecker as Managing Director of its Chicago office. More

Screen Engine/ASI Buys London's Tapestry Research

Nov 18 2021

Los Angeles-based entertainment MR firm Screen Engine/ASI (SE/ASI) has acquired London-based custom MR agency Tapestry Research. Terms of the deal have not been disclosed. More

Samba TV Prepares to Go Public

Nov 18 2021

US-based cross-screen audience insights and analytics provider Samba TV has filed for an IPO. The number of shares to be offered and the price range have not yet been determined. More

Media Distillery and Gracenote in EPG Partnership

Nov 18 2021

AI tech provider Media Distillery and Nielsen's music, video and sports tech company Gracenote have combined their technologies and data sets to create a solution helping pay-TV operators to improve their Electronic Programme Guides (EPGs) for viewers. More

LiveRamp Names Chief People Officer

Nov 18 2021

San Francisco-based enterprise data and analytics platform LiveRamp has appointed Sharawn Tipton as Chief People Officer, overseeing all aspects of people and culture programs, including global talent acquisition, HR technology and 'people operations'. More

Kantar Hires ROI Analytics Leader

Nov 18 2021

Kantar has appointed Duncan Houldsworth to lead its Brand & Marketing ROI Analytics practice in North America. More

Innovid Hires Chen for Expansion to China

Nov 18 2021

Connected TV ad delivery and measurement platform Innovid has expanded to China, where it has appointed former Google/Publicis exec David Chen as Executive Director. More

EA Launches Audience Targeting 'FuturesLab'

Nov 18 2021

In Canada, marketing services and data firm Environics Analytics (EA) has launched the EA FuturesLab, with a team of more than 30 programmers and data scientists who will help advertisers, agencies and platforms craft and target messages. More

Two Senior Promotions at Maru/Matchbox in US

Nov 17 2021

In the US, communities specialist Maru/Matchbox has promoted Patricia Chapin-Bayley to the role of President, West Region and Head of Technology & Media verticals; while Loukas Tziotis moves up to the position of Managing Director, Media, Entertainment and Technology. More

FanAI Gets Further $3m Investment

Nov 17 2021

Sports sponsorship measurement specialist FanAI has raised $3m in a Series A extension round, which it will use to expand its attribution services for marketers. More

InSites Consulting Launches Tech-led Solutions Office

Nov 17 2021

Global online communities specialist InSites Consulting has launched a 'Solutions Office', responsible for the agency's full solution portfolio. Company co-founder Niels Schillewaert will run the new arm. More

Allison+Partners Launches Thought Leadership Service

Nov 17 2021

Marcoms agency Allison+Partners has launched a service called Connected Thought Leadership (CTL), which uses research, 'narrative discovery' and messaging sessions, and communications to help CEOs and other leaders 'stand out in competitive environments'. More

MSI Becomes 'Savanta MSI' Post Acquisition

Nov 17 2021

Next15's data and insights group Savanta has renamed recently acquired full-service agency MSI International 'Savanta MSI'. More

New Funding Values ThoughtSpot at $4.2 Billion

Nov 16 2021

AI-based analytics company ThoughtSpot has raised $100m in a Series F round of funding, which more than doubles its previous valuation to around $4.2 billion. More

Product Analytics Firm Mixpanel Raises $200m

Nov 16 2021

Product analytics firm Mixpanel has raised $200m in a Series C round of funding, valuing the company at $1.05 billion. The firm will use the investment to accelerate product development and scale its team in North America, EMEA and Asia Pacific over the next 12 to 18 months. More

Paradigm Adds Four to Go-To-Market Team

Nov 16 2021

US company Paradigm says it is on course to 'double its highest revenue year', having appointed four new members for its Go-To-Market team. AJ Keirans and Aaron Walton were hired earlier in the year, and are now joined by Matt Freitag and Adam Dietrich. More

Comscore Consumer Intelligence Rolls Out Across US

Nov 16 2021

Comscore has expanded its Consumer Intelligence solution to cover all 210 US local markets, providing local TV stations, digital publishers and media buyers with insight to connect consumer behavior with local television and digital consumption down to the ZIP code level. More

Essence Names Anna Berry UK Managing Director

Nov 16 2021

Global data and measurement-driven media agency Essence has promoted Anna Berry to the role of UK Managing Director, replacing Ali Reed who has been appointed CEO of Omnicom-owned media and marcoms firm PHD. More

Nielsen Brandbank Adds Content Health Features

Nov 16 2021

Nielsen's digital product content creation and publishing solution Brandbank has launched new capabilities to understand how complete clients' product content is, and how to optimise it to improve the shopper experience. More

'Major Investment' for Prodege

Nov 15 2021

Marketing and consumer insights platform Prodege has secured an undisclosed 'major' investment from private equity firm Great Hill Partners, for use in rapid organic expansion and for targeted acquisitions. More

Brand Potential Acquired by Agency Group Candid

Nov 15 2021

Dutch marcoms agency group Candid has agreed to acquire UK firm Brand Potential, for an undisclosed sum. More

Employee Insight Platform New Possible Launches

Nov 15 2021

In Manchester, UK, a new employee insight platform has launched. 'New Possible' promises a '360-degree solution' which helps clients understand their people and measures, assesses and benchmarks the culture of an organisation. SMEs are a particular target. More

Kin + Carta Sells Edit to Ambitious Salocin

Nov 15 2021

Digital transformation consultancy Kin + Carta has sold its Edit customer data business to data driven marketing services provider The Salocin Group for £13.35m in cash. Salocin says it plans further acquisitions as it builds a data powered marketing services group. More

Milieu Funds to Drive Expansion

Nov 15 2021

Southeast Asian consumer research and analytics firm Milieu Insight has raised $5m in funding, for use in development of new products and geographical expansion. More

Italian Buy and CFO Hire for S4

Nov 15 2021

Sir Martin Sorrell's S4Capital has boosted its presence in Italy with the acquisition of creative content marketing agency Miyagi. Separately, the firm has a new CFO, Mary Basterfield. More

Hahn Public Buys Data Science Firm Statistical Vision

Nov 15 2021

In the US, marcoms agency Hahn Public has acquired data science and analytics firm Statistical Vision, for an undisclosed sum. The latter company has now been renamed Hahn Stats. More

Change at the Top for Dentsu Group

Nov 15 2021

Japanese holding company Dentsu Group has announced that Toshihiro Yamamoto will retire from his role as President and CEO, to be succeeded by Hiroshi Igarashi from next January. Management of dentsu international (DI) will remain under the leadership of Wendy Clark. More

Turkey Gives Kantar New TV Audience Contract

Nov 12 2021

In Turkey, local industry committee TIAK has awarded Kantar a new contract to provide TV audience measurement in the country until at least 2027. More

New Collibra Funding Values Firm at $5.25 billion

Nov 12 2021

Data intelligence company Collibra has raised $250m in a Series G round of funding, which values the company at $5.25 billion, more than double the $2.35 billion announced just eighteen months ago. More

Affectiva Adds Sentimentality and Confusion Metrics

Nov 12 2021

US-based facial expression technology provider Affectiva has enhanced its Emotional AI technology with the ability to measure 'sentimentality' and 'confusion' - providing deeper insight into how viewers feel about content. More

WiseWorks Becomes Torfac, Plans Recruitment Drive

Nov 12 2021

Canada-based online sample and research technology specialist WiseWorks has been renamed Torfac, and has announced plans for 'extensive hiring and expansion' of its Technology and Development team, including more than 30 new positions. More

Australia's SCA Buys Stake in Audio Ad Tailoring Firm

Nov 12 2021

Australian media company Southern Cross Austereo (SCA) has made a minority investment in US company Frequency, which uses data signals to create multiple personalised versions of audio ads in real time. Terms of the deal have not been disclosed. More

Marketscience Launches Mix Modelling Approach

Nov 12 2021

UK-based advanced analytics firm Marketscience has launched a marketing mix modelling approach called BaseDynamics, to quantify the short and long-term market effects of campaigns and strategies. More

Ometria Raises $40m to Expand Team

Nov 12 2021

In New York, customer data and marketing platform Ometria has raised $40m in a Series C round of funding, which it will use to triple the size of its Product and Engineering team. More

Similarweb Acquires Mobile Insights Provider Embee

Nov 11 2021

Digital market intelligence company Similarweb, headquartered in Israel, has acquired San Francisco-based mobile measurement specialist Embee Mobile for an undisclosed sum. More

Global Role for Toluna's Susan Vidler

Nov 11 2021

Consumer insights provider Toluna has promoted Susan Vidler to the newly created position of Global Chief Research Officer, leading the group's global research team and responsible for developing, defining and implementing best practices across the research function. More

Schlesinger Buys Methodify and AskingCanadians Panel

Nov 11 2021

Data and research services company Schlesinger Group has acquired Delvinia's automated research platform Methodify, and its online consumer panel AskingCanadians, for an undisclosed sum. The announcement coincides with the launch of 'Methodify Reimagined'. More

Funds Give $1bn Plus Valuation for OpenWeb

Nov 11 2021

Audience relationship platform OpenWeb has raised $150m in a Series E round of funding, giving a company valuation of more than $1 billion. The investment will be used to provide publishers and brands with tools to build first-party data relationships with their audiences. More

ThinkAnalytics Hires for New EMEA/AP CEO Role

Nov 11 2021

In the UK, personalized content and viewer insights provider ThinkAnalytics has hired Samuel Sweet for the newly created role of Chief Executive Officer of EMEA and AP. More

Merkle Promotes for Media Lead Role

Nov 11 2021

In London, data-driven customer experience management (CXM) company Merkle has promoted Toby Benjamin for the new role of Managing Director of its Media practice. His remit includes driving collaboration between the practice and the firm's CXM experts. More

Kelly Beaver Named CEO of Ipsos UK & Ireland

Nov 10 2021

In London, long-time Ipsos exec Kelly Beaver has been named Chief Executive of the UK and Ireland business, succeeding Ben Page on 15th November when he moves to the role of global CEO, based in Paris. More

Leger Buys Vancouver-based Insights West

Nov 10 2021

Canadian polling, MR and strategy provider Leger has acquired Vancouver-based full-service MR agency Insights West for an undisclosed sum. More

Jon Watts Named CIMM MD as Clarke Readies to Retire

Nov 10 2021

In New York, research-on-research body the Coalition for Innovative Media Measurement (CIMM) has appointed MTM co-founder Jon Watts as Managing Director, succeeding Jane Clarke who is retiring. Watts will take on the role in mid-Q1, 2022. More

VMLY&R Names Chief Experience Officer for Asia

Nov 10 2021

WPP's brand and customer experience agency VMLY&R has appointed Symon Hammacott as Chief Experience Officer for Asia, based in Singapore. More

DoubleVerify to Buy Contextual Targeting Firm OpenSlate

Nov 10 2021

US-based digital media measurement and analytics firm DoubleVerify (DV) has agreed to acquire pre-campaign contextual targeting platform OpenSlate in a cash and stock transaction valued at $150m. More

Suzy Launches Dynamic Market Segmentation Offering

Nov 10 2021

New York-based consumer insights platform Suzy has launched dynamic segmentation capabilities, allowing brands to identify and target their audiences across the full lifecycle. More

Amplitude Opens EU Data Centre in Germany

Nov 10 2021

US-based digital optimization software provider Amplitude has launched an EU Data Centre in Frankfurt, Germany, to support its European customer base. More

Innovid and DoubleVerify Expand Automation Partnership

Nov 10 2021

Connected TV ad delivery and measurement platform Innovid and digital media measurement and analytics firm DoubleVerify (DV) have expanded their partnership, to offer advertisers an automated way to maximize their video investments across all screens, including CTV. More

Directions to Buy Agri-Food Specialist Aimpoint

Nov 9 2021

In the US, insights and analytics firm Directions is to acquire agri-food value chain intelligence firm Aimpoint Research, for an undisclosed sum. More

UserTesting Announces Launch of IPO

Nov 9 2021

San Francisco-based UserTesting has launched an Initial Public Offering (IPO) of 14.2 million shares, through which it plans to raise $227m. More

Medallia Hires for Asia Pacific Growth

Nov 9 2021

US-based customer and employee experience management firm Medallia has appointed Denise Miura as Vice President leading growth in Japan and elsewhere in Asia Pacific. She is based in Tokyo. More

VC Firm Vertu Buys Majority Stake in PathFactory

Nov 9 2021

In Canada, Vertu Capital has acquired a majority stake in content intelligence specialist PathFactory. Previous investors including Edison Partners and Hyde Park Venture Partners will continue to hold a minority stake in the company. More

Fanplayr Hires MDs for ANZ and Americas

Nov 9 2021

US-based real-time targeting specialist Fanplayr has appointed David Ticconi as Managing Director for Australia and New Zealand; Jack Hallahan as Vice President of Sales for the USA; and promoted Mariano Tripiciano to MD of the Americas. More

Morning Consult Expands Tracker to 40 Countries

Nov 9 2021

Washington DC-headquartered consumer insights platform Morning Consult has expanded its daily tracking survey on brands, economic conditions and geopolitical risk from fifteen to more than 40 countries. More

New Funds for Privacy Firm Skyflow

Nov 9 2021

Palo Alto-based customer data privacy specialist Skyflow has raised $45m in a Series B round of funding, which it will use to accelerate the growth of its sales, marketing and engineering teams. It aims to hire 100 new employees by the end of 2022. More

Profitable Quarter for Comscore

Nov 8 2021

Comscore has reported revenue up 5% to $92.5m and adjusted EBITDA of $11.3m, up 55%, for the third quarter of 2021. Net income was $2.0m, compared with a net loss of $11.1m a year earlier. More

PRS IN VIVO Launches Enhanced Pack Screening Tool

Nov 8 2021

Shopper and product experience consultancy PRS IN VIVO has launched of AI Pack Screener 2, an early-stage packaging design screening and optimization tool combining AI and human input from the firm's experts. More

Norstat Hires CCO

Nov 8 2021

European data collection company Norstat has appointed Graciella Garmann in the new role of Chief Commercial Officer, based in Oslo, Norway. More

Stagwell Results Show Merger 'Is Working', Says Penn

Nov 8 2021

Stagwell Group, owner of the Harris and Harris Poll brands has announced organic revenue growth of 22.8% for the third quarter, and adjusted EBITDA of $100m, up 12.4%. Revenue was $466.6m - representing reported growth of 104.6% following the MDC merger. More

Forrester Upgrades to Predict CX Issues

Nov 8 2021

Tech research and consulting firm Forrester has added a new predictive capability to its FeedbackNow solution, which it says enables businesses to 'proactively anticipate customer experience (CX) issues before they occur'. More

UK-Australian Probe Finds Clearview In Breach

Nov 8 2021

Following the recent decision of Facebook / Meta to delete its facial analysis data, a joint probe by the UK Information Commissioner's Office and its Australian counterpart the OAIC has found facial recognition provider Clearview AI in breach of privacy regulations. More

Austrian Polling Allegations 'Damaging Trust'

Nov 5 2021

ESOMAR and Austria's insight association VMÖ have responded to a scandal involving skewed polls allegedly conducted for former Chancellor Sebastian Kurz - stressing a policy of zero tolerance for unethical practices in an industry reliant on public trust. More

Santos to Lead U.S. Census Bureau

Nov 5 2021

The U.S. Senate has confirmed veteran survey statistician Robert Santos as Director of the Census Bureau. Santos is the choice of President Joe Biden and was also endorsed by trade body The Insights Association (IA). More

Funds for Five Data Firms

Nov 5 2021

Analytics and data sharing companies continue to attract serious VC funding. This week in the US and Canada, A/B Testing firm MarketDial, data sharing / management firms Reltio and Yellowbrick Data, data exchange Trufan and CDP Treasure Data between them won in excess of $430m. More

Profitable ISG On The Rise Again

Nov 5 2021

Stamford, CT-based tech research and advisory firm Information Services Group has announced revenue of $71m for the third quarter, up 14% (constant currency) on Q3 2020; and adjusted EBITDA of $10.2 million, up 24%. More

Pricing Specialist Engage3 Gears Up for Growth

Nov 5 2021

US-based firm Engage3, which helps retailers and brands track and optimize their 'Price Image', has promoted Helena Cisneros to the new role of SVP of Data Operations & Mentorship, launched new features and says it expects to double its team over the next eighteen months. More

Univision Picks Comscore for New Stations

Nov 5 2021

In the US, Spanish-language media and content company Univision Communications Inc. is to use Comscore's data to provide its exclusive local audience currency for its new stations in the Orlando and Tampa, FL markets as well as in Washington, D.C. More

D&B Buys Eyeota and NetWise

Nov 4 2021

Business data and analytics veteran Dun & Bradstreet has agreed to acquire data onboarding and audience intelligence provider Eyeota and B2B data firm NetWise - strengthening its fast-growing Audience Solutions business and its capabilities in online B2B marketing. More

R.R. Donnelley Sold

Nov 4 2021

US-based business services and marketing solutions firm R.R. Donnelley & Sons (RRD) has announced it will be acquired by affiliates of global manufacturing and distribution group Atlas Holdings LLC, in an all-cash transaction valued at around $2.1bn. More

Infutor Partnership Adds Health Attributes

Nov 4 2021

Consumer identity management and resolution firm Infutor has partnered with Atlanta, GA-based sector specialist analytics company HealthWise Data, to add health and wellness attributes to the former's Total Consumer Insights solution. More

Curion Buy Adds Ideation Capabilities

Nov 3 2021

Product and package insights firm Curion Holdings has announced the acquisition of Minneapolis, MN-based consumer research firm Ravel - formerly Smith Dahmer Associates. More

South African Office and Hires for Verve

Nov 3 2021

Community panels pioneer Verve is opening a Centre of Research Excellence (CoRE) next month in Johannesburg, South Africa, and has appointed Heather Tluczek and Meryl Dovey to lead it, as MD and Head of New Business Development respectively. More

Norstat Opens Viennese Office

Nov 3 2021

European data collection provider Norstat has entered the Austrian market by opening an office in Vienna, to be headed up by Country Manager Matthias Höbarth. More

Fiftyfive5 Adds Thirty-Three

Nov 3 2021

Australian insight consultancy Fiftyfive5 has made 33 new hires since July, boosting its teams in Sydney, Melbourne, Auckland and Singapore. They include Clare Bradshaw as COO and Helen Brocklehurst as NZ-based Head of CX. More

Florida Office and IT Director for Full Circle

Nov 3 2021

In the US, online sample specialist Full Circle Research has appointed industry veteran Thomas Pampinella as Director, Programming & IT, while adding a new office in Florida, the firm's ninth US city. More

New Features for CallMiner's Conversation Analytics

Nov 3 2021

US-based CallMiner has announced upgrades to its Conversation Analytics Platform, including automatic capture and analysis of conversations from meeting platforms Microsoft Teams and Zoom. More

MRC Seal of Approval for IAS Facebook Measures

Nov 3 2021

New York-based digital media measurement firm Integral Ad Science (IAS) has achieved MRC accreditation for impression and viewability measurement and the reporting of display and video ads across Facebook and Instagram. More

Medallia Launches 'Digital Suite' as Sale Completes

Nov 2 2021

US-based customer and employee experience management firm Medallia has launched a platform combining actionable user feedback metrics with 'complete' behavioural data for real-time optimisation of digital experiences. The firm's $6.4bn acquisition by Thoma Bravo was completed last week. More

Eyeota and Comscore Extend Partnership

Nov 2 2021

Data onboarding and audience intelligence provider Eyeota has expanded its partnership with Comscore, to provide cookie-free contextual targeting for a broad range of verticals, across the key global markets. More

Success for Succeet - ftf Event Draws Crowds

Nov 2 2021

Real life is back. The Munich trade show which is by many measures the insights world's largest relaunched successfully last week as a face-to-face event, and is already scheduled in for 2022. More

Senior Hires for TVSquared

Nov 2 2021

Converged TV ad measurement and attribution specialist TVSquared has appointed Debbie Wogan as Chief Revenue Officer (CRO) and Jessica Hindlian as SVP of Identity and Partnerships. More

Nielsen Rolls Out Enhanced Media Spend Tracker

Nov 2 2021

Nielsen has launched an enhanced version of its Ad Intel Digital product in Singapore, allowing clients to monitor competitors' media expenditure by product across screens and formats including social, video and general display. More

QuestionPro Buys Unstructured Data Analyst Bryght.AI

Nov 1 2021

Austin, Texas-based online survey and research services firm QuestionPro has acquired customer brand engagement analyst Bryght AI, and says it will incorporate the technology across all its survey and research platforms. More

Major Funding for No-Code Data Platform Y42

Nov 1 2021

Y42, a Berlin-based company promising 'the first scalable data platform that anyone can run', has announced a $31m Series A round of funding which it says will allow it to continue accelerating platform development, adding customers and building its team. More

Next ANA Ad Currency Pilot is with VideoAmp

Nov 1 2021

In the USA, ad industry association the ANA has announced it will conduct a pilot test with Los Angeles-based VideoAmp, continuing its search for a privacy-compliant Cross-Media Measurement solution. More

Spiketrap and Rival Link for Qual to Quant Insights

Nov 1 2021

Conversation analytics specialist Spiketrap has teamed up with mobile phone chat survey firm Rival Technologies to offer researchers 'deeper quantitative insights from qualitative datasets'. More

Forsta Partners with Analytics Tech Firm Lumoa

Nov 1 2021

CX and research technology company Forsta is partnering with AI-powered insight platform Lumoa, whose software has been integrated with Forsta's to offer clients advanced AI-driven analytics. More

DISQO Adds TikTok Ad Impact Measurement

Nov 1 2021

Consumer insights platform DISQO has added TikTok ad performance analysis to its offer; and has released findings from an initial survey of users in a report. More

Acquisition, Recovery and Share Issue for Tobii

Oct 29 2021

Eyetracking hardware and solutions firm Tobii has announced third quarter organic revenue growth of 26%, the acquisition of Belgian company Acapela Group, and the issue of SEK 250m ($US29.1m) worth of shares to help fund this and the earlier acquisition of Phasya. More

TVSquared Launches ADVantage XP in UK and Germany

Oct 29 2021

Cross-platform TV ad measurement specialist TVSquared has rolled out its fully automated cookie-less solution Advantage XP in the UK and Germany. More

MRC Works Towards Outcome-Based Measurement

Oct 29 2021

In a new-style public briefing this week, the MRC discussed its plans for upgrading and overhauling standards, including its move into the area of outcome-based measurement; and specifically highlighted problems developing standardised measurement for podcast audiences. More

VidMob to Buy Ad Personalization Specialist Chiligum

Oct 29 2021

Intelligent creative platform VidMob is acquiring ad technology company Chiligum, which automates aspects of creative production to deliver personalised and dynamic advertising at scale. Terms of the deal have not been disclosed. More

Ipsos Hires Ad Industry Name Karen Fraser

Oct 29 2021

In the UK, Ipsos has appointed former Advertising Association exec Karen Fraser as Senior Director, with responsibility for sustainability, creativity, trust and growth. More

CleverTap Hires First Chief Growth Officer

Oct 29 2021

AI-powered customer lifecycle and user retention platform CleverTap has hired former Salesforce exec Vikrant Chowdhary for the newly created role of Chief Growth Officer, leading the firm's go-to-market strategy globally. More

SurveyMonkey / Momentive Sold to Zendesk

Oct 29 2021

Online customer service and CX firm Zendesk is to acquire Momentive, parent of SurveyMonkey, in an all-share deal which values the DIY survey brand and its associated companies at around $4bn. More

Nielsen Q3 Revenue Recovers Lost Ground

Oct 28 2021

Nielsen has reported a 5.5% increase in third quarter revenue to $882m (up 6.6% in organic terms). The figure is about 1% ahead of 2019 Q3 revenues for Nielsen Global Media, although comparisons are difficult after the company split and the sale of the Connect / NielsenIQ business. More

WPP Raises 2021 Guidance after 'Strong' Q3 Results

Oct 28 2021

In a trading update, marcoms giant WPP has reported 'very strong' third quarter performance, with revenue minus pass-through costs of £2.64bn, up 6.9% LFL on pre-pandemic levels (Q3 2019). More

quantilope Adds Automated Segmentation Solution

Oct 28 2021

Germany-based insights automation platform quantilope has launched a solution for automating segmentation research. More

Heap Launches User Journey Maps Analysis Tool

Oct 28 2021

In the US, insight automation specialist Heap has launched a tool called Journey Maps, which it says automatically uncovers unseen user behavior and then suggests actions to improve the digital experience. More

Comscore Rolls Out Predictive Audiences in Canada

Oct 28 2021

Comscore has rolled out its cookie-free targeting capability 'Predictive Audiences' in Canada, enabling advertisers to reach the country's audiences based on their behavior through privacy-friendly contextual signals. More

Nielsen and Adsquare Extend Data Alliance to Australia

Oct 28 2021

Nielsen and mobile audience data and targeting specialist Adsquare have expanded their data partnership to Australia, combining consumer data with location-based targeting capabilities so clients can reach 'hyper-relevant audiences at the right mobile moments'. More

Kroger Launches Programmatic Ad Marketplace

Oct 28 2021

American grocery giant Kroger has launched a programmatic advertising marketplace, through which agencies and brands can reach its consumers. More

Reach3 Insights Hires SVP of Financial Services

Oct 28 2021

Mobile MR consultancy Reach3 Insights has appointed long-time Ipsos exec Siddharth Gopinath as Senior Vice President of Financial Services. More

Alida Adds DE&I Feature to Experience Platform

Oct 28 2021

Experience management specialist Alida has added a Diversity, Equity and Inclusion (DE&I) feature to its platform, allowing organizations to collect feedback from customers and employees, implement changes using guidance templates, and monitor and measure the progress of their DE&I initiatives. More

Cint to Buy Lucid for $1.1 billion

Oct 27 2021

Insight exchange and sample management platform Cint is to acquire rival firm Lucid for approximately $1.1 billion, of which c.$470m will be payable in newly issued Cint shares and c.$580m in cash. The deal should close by the end of the year. More

Leger Buys Performance Measurement Specialist Ressac

Oct 27 2021

Canadian polling, MR and strategy provider Leger has acquired digital activation and performance measurement agency Ressac, which specializes in media strategy and branded content activation. Terms of the deal have not been disclosed. More

Former Nielsen Exec Named New Comscore CFO

Oct 27 2021

Former Nielsen exec Jon Carpenter will join Comscore at the end of next month in the role of Chief Financial Officer, based in New York. He will replace Greg Fink, who left at the end of August to 'pursue new interests'. More

Consumer Research Platform Attest Gets $60m Investment

Oct 27 2021

Consumer research platform Attest has raised $60m in a Series B round of funding, which it will use to fuel continued expansion across North America and Europe. More

Kantar Health Becomes Cerner Enviza

Oct 27 2021

Kantar Health has been renamed Cerner Enviza, combining real-world healthcare data and technology from parent company Cerner with Kantar Health's decades of life sciences expertise. More

Norstat Hires for New Chief Commercial Officer Role

Oct 27 2021

Data collection company Norstat has hired Graciella Garmann for its newly created role of Chief Commerical Officer. She will join the group on Monday. More

HubSpot Launches $100m Fund for New Tech Firms

Oct 27 2021

In the US, customer relationship management (CRM) platform HubSpot has launched a $100m fund to actively support early and growth-stage technology companies. More

Canvas8 Hires First US-based Insights Director

Oct 27 2021

UK-headquartered behavioural insights agency Canvas8 has appointed brand strategist and semiotics specialist Marian St Laurent as its first US-based Insights Director, as it prepares to double both the size of its North American team and NA revenues next year. More

Ipsos Buys Employee Researcher Karian and Box

Oct 26 2021

Ipsos has acquired UK-based employee research and experience firm Karian and Box for an undisclosed sum. More

CMNTY Acquired by Dutch Firm UmbrellaBrand

Oct 26 2021

Dutch marcoms network UmbrellaBrand Group has acquired DIY data collection platform CMNTY Corporation, for an undisclosed sum. UmbrellaBrand's CEO Jorgen Botermans says the deal provides the group with a stepping-stone to the North American market. More

Nielsen Debuts Collegiate Sports Team Analysis Tool

Oct 26 2021

Nielsen Sports has launched a solution to help universities demonstrate the marketing impact a collegiate sports team can deliver to potential 'student-athletes'. More

Smart Eye Acquires iMotions for $46.6m

Oct 26 2021

Swedish eye tracking technology firm Smart Eye has acquired Danish emotional response software measurement developer iMotions for $46.6m. More

Voxco Hires for CX Leadership Post

Oct 26 2021

In Canada, Voxco Survey Software has appointed Anne Sobecki as Vice President of Customer Experience, leading its CX management offering. More

CitizenMe Raises Funds for Zero-Party Data Platform

Oct 26 2021

London-based personal data firm CitizenMe has raised $2m (£1.5m) which it will use to expand its position as a supplier of zero-party data, a term coined by Forrester Research to define 'data that a customer intentionally and proactively shares with a brand'. More

Seed Funds for Rahul Sahgal's QoreNext

Oct 26 2021

Singapore and Seattle-based enterprise Data-as-a-Service (DaaS) platform QoreNext has raised $1.5m in a seed funding round, which it will use to advance production of its main modules and to bring its first set of data products to market. More

Funds for Customer Data Platform Distil.ai

Oct 26 2021

In the UK, customer data platform Distil.ai has raised £400k, which it will use to pursue its growth strategy, further develop its product, and expand its sales and marketing initiatives. More

Kantar's Wragg Named Hall & Partners CEO

Oct 25 2021

Long-time Kantar exec Tim Wragg has been appointed as Chief Executive Officer of brand insights analytics and consulting agency Hall & Partners, succeeding Vanella Jackson who moves to the role of company Chairperson. More

Digital Envoy Buys Location Science Analytics Business

Oct 25 2021

Location data specialist Digital Envoy has acquired the analytics business of London-based Location Sciences. Terms of the deal have not been disclosed. More

Streaming Measurement Firm Conviva Names New CEO

Oct 25 2021

In the US, streaming TV measurement specialist Conviva has promoted Keith Zubchevich to the role of President and Chief Executive Officer. More

Former Maru Man Berger Named EVP at Schlesinger

Oct 25 2021

Global data collection and research services company Schlesinger has appointed former Maru/Blue MD Rob Berger as Executive Vice President, Global Quantitative Solutions. More

Amazon to Launch Search Performance Analysis Tool

Oct 25 2021

eCommerce giant Amazon is launching a tool to help sellers derive insights from the search performance of their products. The service will be available in the US early next year. More

Funds for In-Store Video Analyst Deep North

Oct 25 2021

US-based in-store video analytics firm Deep North has raised $16.7m in a Series A-1 round of funding, which it will use to make 'key hires' and to expand its services. More

Innovid and ION Raise Additional $50m for IPO

Oct 25 2021

In New York, connected TV ad delivery and measurement platform Innovid, and special purpose acquisition company (SPAC) ION have announced an additional $50m private placement of common stock from a group of PIPE investors. The transaction is expected to close in Q4 of 2021. More

Funds for Behaviour Specialist Humanising Autonomy

Oct 25 2021

London-based human behaviour understanding and prediction specialist Humanising Autonomy has raised $11m in a Series A funding round, for use in product development, growth in new sectors and expansion into new markets in Asia, Europe and North America. More

Suzy to Hire 40 for New Wilmington Tech Hub

Oct 22 2021

Real-time market research platform Suzy has announced plans to add 40 new jobs over the next three years as it establishes a technology hub in downtown Wilmington, North Carolina. More

More Growth for Pureprofile

Oct 22 2021

Australia-based digital research platform Pureprofile has announced unaudited revenue of $10.2m for the first quarter of its new financial year, up 61% year on year; and EBITDA of $1.1m, up 29%. More

Big Funding Win Gives VideoAmp $1.4bn Valuation

Oct 22 2021

US-based TV software and data platform VideoAmp has raised $275m in Series F funding, valuing the company at $1.4bn. The firm's software helps clients with cross-platform media measurement and optimization. More

InMoment Hires AI Tech Team Leader

Oct 22 2021

Customer intelligence platform InMoment has appointed Mehul Nagrani as General Manager, AI Product & Technology. More

Senior Hires for Expanding Fanplayr

Oct 22 2021

US-based real-time targeting specialist Fanplayr has appointed Jack Hallahan as VP of Sales for the US, and David Ticconi as MD for Australia and New Zealand; and has promoted Mariano Tripiciano to MD of the Americas. More

Funding and Launch for Mobile Data Platform Embrace

Oct 22 2021

Mobile-focused UX and 'observability' platform Embrace has raised $45m in funds, and launched a new product, Data Intelligence, which it says 'makes 100% of an organization's mobile user experience data accessible and actionable to its BI and data science teams'. More

Ipsos Thriving as Handover Approaches

Oct 21 2021

Ipsos has posted third quarter revenue of EUR 526.3m, up 12.3% versus Q3 2020 and 5.4% - or 8.5% in organic growth terms - compared with Q3 2019. The firm says profitability is 'in line with the objectives for the year announced in July', with a slight improvement predicted in operating margin. More

Schlesinger Buys Melbourne's Telmy

Oct 21 2021

Data collection and research services company Schlesinger Group has announced the acquisition of Australian qual research platform Telmy, for an undisclosed sum. More

Ambitious Launch for Data-Driven Consultancy Salient

Oct 21 2021

In Chicago, a team of agency, tech and consulting execs including Bryan Specht and Tricia Ewald have launched Salient Global, a new agency focused on creating 'data-driven human experiences'. An ambitious growth plan involves acquisitions, and nine Managing Partners are already on board. More

UK Marketers More Optimistic, says IPA Bellwether

Oct 21 2021

UK marketing budget growth is at its strongest in more than four years, according to the 2021 IPA Bellwether Report. Narrowly positive results for market research spend ended six years of downward movement for the sector. More

GfK Expands BrandTotal Partnership to Mexico

Oct 21 2021

GfK has expanded its partnership with social media analytics company BrandTotal beyond the US, to offer clients in Mexico real-time market intelligence for paid social media. More

Senior Hire for Kochava

Oct 21 2021

Real-time omni-channel attribution and measurement solutions company Kochava has appointed Arthur Novarina as Regional Vice President EMEA More

Call Center and CX Software Firm Buys Survey Dynamix

Oct 20 2021

Brisbane, Australia-based customer feedback technology firm Survey Dynamix has been acquired by CX software developer VHT. More

Senior Financial Officer Taft Leaves Nielsen

Oct 20 2021

Nielsen's SVP Corporate Controller and Principal Accounting Officer Christopher Taft is leaving the company after two years. CFO Linda Zukauckas will take the Principal Accounting Officer role on an interim basis while a successor is found. More

Rebrand for YouGov Canadian Buy Charlton Insights

Oct 20 2021

Research and analytics group YouGov has brought its recent Canadian sports research acquisition Charlton Insights under the main corporate brand. More

iSpot.tv Hires Chief Research Officer

Oct 20 2021

US-based real-time TV ad measurement company iSpot.tv has appointed Vijoy Gopalakrishnan as Chief Research Officer, managing the Data Science and Advanced Analytics departments. More

Funds for US Data Management and Collaboration Firms

Oct 20 2021

Two California-based data firms have announced Series A funding wins. San Mateo's Nexla, which offers no code / low-code data integration tools has raised $12m; while San Francisco company Hex Technologies has secured $16m for its real-time data collaboration workspace software. More

Investor Hellman & Friedman to Buy The NPD Group

Oct 19 2021

Retail data provider The NPD Group is to be acquired by private equity firm Hellman & Friedman (H&F), with NPD Executive Chairman Tod Johnson and CEO Karyn Schoenbart retaining a minority stake in the business and continuing to serve on the Board. More

YouGov Continues Strong Growth

Oct 19 2021

YouGov has reported revenue of £169.0m for the year to July 31st, up 18% in like-for-like terms and 11% reported. Reported pre-tax profit rose 24% to £18.9m, and adjusted operating profit rose 32% like-for-like (21% reported) to £31.2m. More

Toluna Hires Chief Sales Officer

Oct 19 2021

Toluna has appointed former Verint, Nielsen and Affinnova exec Kevin Daly in the new role of Chief Sales Officer. More

Cint Partners for Enhanced Survey Audience Profiling

Oct 19 2021

Cint has teamed up with audience profiling and targeting firm StatSocial to help clients target niche market research audiences, quickly and at scale. More

New HR and AI Leaders for Streetbees

Oct 19 2021

London-based mobile intelligence platform Streetbees has appointed Charlotte Forsyth as VP People, and Anthony Brew as VP Artificial Intelligence. The firm also recently brought in Sean O'Connell as VP Product. More

PureSpectrum Hires Asia Client Dev Lead

Oct 19 2021

PureSpectrum has appointed former System 1 Research MD Lester Sualog to lead client development in Asia. More

New Look for Nielsen Following IQ Sale

Oct 18 2021

Nielsen has unveiled a new logo, which it says reflects the transformation of its culture and a redefined strategy focused solely on the global future of media. The outgoing logo had been served for the combined Nielsen entity before the sale of Global Connect (now Nielsen IQ). More

RAJAR Returns after 18 Months, with Enhanced Service

Oct 18 2021

UK radio listening currency provider RAJAR has confirmed that after an eighteen month gap, new audience figures will be published on Thursday 28th October; with an enhanced set of methodologies including the first use of panellists and MediaCell technology. More

HCD Debuts UX Product

Oct 18 2021

In Flemington, NJ, neuro-behavioral consumer researcher HCD Research has announced a new user experience product, HCD NeuroUX. More

Privacy Firm TripleBlind Secures $24m

Oct 18 2021

Private data sharing company TripleBlind has received $24m in an oversubscribed Series A funding, as interest in the company's innovative system spreads beyond its original focus, the medical sector. More

L&E Updates 'Virtual Facility' Offer

Oct 18 2021

Raleigh, NC-based qual firm L&E Research has upgraded its 'Virtual Facility' HD Video Streaming solution, using Zoom technology on Amazon's AWS, and allowing researchers to log in to observe, chat, and record clips and highlights. More

New Features for UserTesting

Oct 18 2021

Customer insights platform UserTesting has announced new features aimed at giving users 'a deeper understanding of diverse customer perspectives'. They include matching behavioral patterns with common pre-identified types, plus customization and preview options. More

CPO Hire and Founder's Sideways Move at Realeyes

Oct 15 2021

Video attention measurement and emotion analytics specialist Realeyes has appointed former Brand Networks CEO Dave Fall as Chief Product Officer. More

MindMover Takes Name of its Platform, QuMind

Oct 15 2021

UK-based insights company MindMover Group has changed its name to QuMind, already the name of its fast-growing self-serve MR platform. More

Ebiquity Opens Office in Gurgaon, India

Oct 15 2021

UK-based media and marketing analytics firm Ebiquity has opened a new office in Gurgaon, India, where it has appointed Sandeep Srivastava as Managing Director. More

Discuss.io Launches CX Collections Video Capabilities

Oct 15 2021

Video feedback platform Discuss.io has launched new capabilities called CX Collections, through which users can upload, organize, analyze and share insights from any owned video content from apps like Zoom and Microsoft Teams. More

MSQ Hires Kantar's Bart Michels to Shape Insight Arm

Oct 15 2021

In London, marketing group MSQ has appointed former Kantar exec Bart Michels as Executive Director, and Executive Chairman of its data-driven consultancy, Freemavens. In this role, he is responsible for driving MSQ's client growth agenda and shaping the group's insight offer. More

Stravito Debuts API for Data Connectivity

Oct 15 2021

Stockholm-based knowledge management platform Stravito has launched its first API, allowing clients to connect with other apps already in use across their companies, and employees to search for and find insights in more places. More

Zeta Hires Former Merkle CTO Matthew Mobley

Oct 15 2021

New York-based data-driven marketing tech firm Zeta Global has appointed former Merkle CTO Matthew Mobley as EVP of Technology Strategy. More

Komasinski to Replace Dempster as Merkle CEO

Oct 14 2021

In New York, data-driven customer experience management (CXM) company Merkle is promoting Michael Komasinski to the role of Chief Executive Officer. He will succeed Craig Dempster who is retiring after fifteen years with Merkle and four with parent company Dentsu. More

Clearsense Acquires AI Analytics Firm Compellon

Oct 14 2021

In the US, healthcare sector AI-powered data analytics platform Clearsense has acquired a plug-and-play AI analytics company called Compellon for an undisclosed sum. More

Former Geopath President Kym Frank Joins Intermx

Oct 14 2021

In the US, former Geopath President Kym Frank has joined location data platform provider Intermx in the newly created role of Global Chief Experience Officer (CxO). More

Nielsen Hires Former Disney Man as APAC President

Oct 14 2021

Nielsen has hired former Disney exec Robert (Rob) Gilby as President of Asia Pacific (APAC), tasked with driving new business opportunities and relationships and developing new media opportunities in the APAC region. He takes up the position next Monday and is based in Singapore. More

UserTesting Files for Proposed Initial Public Offering

Oct 14 2021

On-demand insights firm UserTesting has publicly filed a registration statement with the US Securities and Exchange Commission relating to a proposed initial public offering (IPO) of shares of its common stock. More

Kantar Health's Richard Goosey Joins Research Partnership

Oct 14 2021

In the UK, healthcare MR agency the Research Partnership has appointed former Kantar Health exec Richard Goosey as Head of Analytics. More

getWizer and Canvs AI in Automated Open-end Insight Deal

Oct 14 2021

New York and Israel-headquartered consumer insights platform getWizer has partnered with emotion and behavior analysis specialist Canvs AI, to automatically extract insights from open-ended questions contained within surveys. More

Norstat Buys CG Research for More Netherlands Expansion

Oct 13 2021

Data collection company Norstat has further expanded in the Netherlands, through the acquisition of Hoorn-based CG Research. Terms of the deal were not disclosed. More

Alida Raises $20m for Product Growth and M&A Activity

Oct 13 2021

In Canada, insights and CX firm Alida has raised $20m in a Series D round of funding, which it will use to expand its product roadmap and for future mergers and acquisition activity. More

Lucid Opens Office in Hamburg, Germany

Oct 13 2021

Research technology provider Lucid has opened an office in Hamburg, Germany, led by Fabian Goeing in the role of Director of Central Europe. More

One Minute to Midnight Expands in NYC and London

Oct 13 2021

MR and insight consultancy One Minute To Midnight has appointed Dianna Feng as Senior Research Manager in its New York office, while George Clapp joins in London as Research Manager. More

InMobi to Buy Mobile App Insights Firm Appsumer

Oct 13 2021

Mobile marketing and ad platform InMobi has agreed to acquire Appsumer, an insights and analytics platform for mobile app advertisers. Terms of the deal were not disclosed. More

Pureprofile Debuts Fast-Food Sector Insight Platform

Oct 13 2021

Australia-based digital research platform Pureprofile has launched a data platform called Audience Intelligence, to give retailers and restauranteurs access to market analysis and competitor spending trends in real-time. More

Delineate Moves to SaaS Model Through Proximity Launch

Oct 13 2021

UK-based research and data business Delineate has formerly moved to a full SaaS (software as a service) model, through the launch of a platform called Proximity. More

YouGov Buys Tech Firm Rezonence for Panel Expansion

Oct 12 2021

YouGov has acquired tech business Rezonence, in a move which it says will allow data collection at 'unprecedented scale', turning hundreds of millions of consumers across the world into potential zero-party virtual YouGov panellists. Terms of the deal have not been disclosed. More

Dentsu's Euan Jarvie Named IRI President, EMEA

Oct 12 2021

Consumer data giant and predictive analytics specialist IRI has appointed former Dentsu UK&I CEO Euan Jarvie as President for the Europe, Middle East and Africa region. Jarvie will also join IRI's Executive Leadership Team. More

Relish Gives Todd New Head of Client Strategy Role

Oct 12 2021

In the UK, full-service agency Relish has promoted Danielle Todd for its newly created role as Head of Client Strategy. More

Portuguese Data Start-up YData Raises Expansion Funds

Oct 12 2021

Lisbon, Portugal-based data preparation platform YData has raised $2.7m (c.EUR 2.33m) in its Seed round of funding, which it will use to expand to the US, Canada, and the rest of Europe. More

Crispin Beale Named Insight250 CEO

Oct 12 2021

Former Chime Insight & Engagement Group CEO Crispin Beale has been named Chief Executive Officer of the 'Insight250' awards, which were set up earlier this year to recognise MR industry 'leaders, visionaries and pioneers'. More

Screen Engine/ASI Adds Four to Senior Team

Oct 12 2021

Screen Engine/ASI (SE/ASI) has hired Gustavo Ordonez as EVP of the Hispanic & Multi-Cultural Insights Group; Daniel Christman as SVP Cross Platform Group; Sararuth Delice as VP Content and Marketing Research, TV Group; and Sheila Thompson as Executive Director Research Solutions. More

Differentology Hires Eight and Promotes Two in UK

Oct 12 2021

UK-based research consultancy Differentology has expanded its team with the appointment of eight new employees. The firm has also promoted Oksana Uustalu to Associate Director, and Anna Walton to Senior Research Executive. More

iSpot.tv Buys TV Ad Measurement Firm DRMetrix

Oct 11 2021

US-based iSpot.tv, which measures the brand impact of cross-platform television advertising, has acquired real-time TV ad measurement company DRMetrix for an undisclosed sum. More

Manchester United Hires First Data Science Director

Oct 11 2021

Manchester United football club has hired Dominic Jordan for the newly created position of Director of Data Science, tasked with driving forward the club's use of data to help players and staff 'deliver success on the pitch'. More

New Funds for eCommerce Analytics Platform Zeenk

Oct 11 2021

In the US, eCommerce analytics platform Zeenk has raised an undisclosed amount of funding from Amazon brands aggregator Thrasio, which it will use to officially launch with technology and staff from its legacy brand, Nanigans. More

Catalina Hires Former Epsilon Data Practice President

Oct 11 2021

In the US, shopper intelligence specialist Catalina has hired former Epsilon data chief Stacey Hawes as US Chief Revenue Officer, Direct & Channel Sales. More

9Rooftops Launches Data-driven Trajectory

Oct 11 2021

In the US, marketing agency 9Rooftops has launched a data-driven marketing division called Trajectory, which uses data science and machine learning to apply advanced analytical methods to marketing issues. More

Motif Hires Julian Adams as Head of Custom

Oct 11 2021

London-based insights agency Motif has appointed former Illuminas Partner Julian Adams as Head of Custom, responsible for managing a team of researchers and working on the firm's largest accounts. More

DoubleVerify Adds Two to Board

Oct 11 2021

US-based digital media measurement, data and analytics firm DoubleVerify (DV) has added long-time American Express exec Rosie Perez and former GoDaddy CEO Scott Wagner to its Board of Directors. More

Qualtrics Launches 'Experience ID' Feedback Tool

Oct 11 2021

Experience management platform Qualtrics has launched a tool called Experience ID, which provides a single view of everything customers and employees have shared with a company, including their preferences, beliefs and feelings about their experiences with a product or brand. More

Confirmit Veteran Joins Ipsos in Global Sales Role

Oct 8 2021

Ipsos has announced the appointment of twenty-year Confirmit exec Wale Omiyale, as Global Head of Sales for Observer and Ipsos.Digital. More

Forsta Expands Dapresy's StoryCreator and StoryTeller

Oct 8 2021

Customer experience (CX) and research tech company Forsta has added new features to Dapresy's StoryCreator and StoryTeller tools, to enable users to build 'compelling, impactful PowerPoint presentations in record time'. More

Databricks Buys Data Science Firm 8080 Labs

Oct 8 2021

Big data and artificial intelligence (AI) solutions firm Databricks has acquired low code / no code company 8080 Labs, creator of a data science tool that enables data exploration and transformation with a few clicks. Terms of the deal were not disclosed. More

RealityMine Launches Qualitative Licence Programme

Oct 8 2021

Manchester, UK-based mobile research tech firm RealityMine has launched a qualitative licence programme, promising agencies and their clients the 'true picture of the real digital consumer and their lives'. More

Neustar Launches Consumer Insight-based Optimizer

Oct 8 2021

Real-time information and analysis firm Neustar has launched 'Optimizer', a consumer insights platform allowing marketers to measure all consumer activity and optimize marketing activities, media budget allocation, campaign and creative tactics, and audience segments. More

RED C and Cemantica in Customer Experience Partnership

Oct 8 2021

Dublin-based RED C Research has partnered with customer journey management platform Cemantica to provide clients with a full suite of customer experience (CX) solutions. More

Unacast Raises $16m for Expansion Outside the US

Oct 8 2021

In New York, location data firm Unacast has raised $16m in a new round of funding, which it will use to expand its offering for international clients outside the US, and to build a data buying platform. More

Nielsen Consolidates Streaming Services

Oct 7 2021

Nielsen has brought its streaming solutions together in a single measurement suite, encompassing ad-supported and subscription-based service models across content, ads and platforms. More

Verve to Open 'Northern Hub' in Manchester

Oct 7 2021

London-based community panels specialist Verve is planning to open an office in Manchester, which will initially be led by founder and CEO Andrew Cooper, who has relocated to the north of England; and Joint Head of Insight Richard Preedy. The firm has also hired three new execs. More

Data Consultancy Mesh-AI Launches with $30m Fund

Oct 7 2021

In London, Matt Farmer and Seb Bulpin have launched a data and artificial intelligence (AI) consultancy called Mesh-AI, equipped with $30m of funding. More

Momentive Investor Calls for Potential Company Sale

Oct 7 2021

Investment company Legion Partners Asset Management is calling for a potential sale of Momentive (previously known as SurveyMonkey) and is threatening a 'boardroom battle' if the company doesn't 'engage in a meaningful way', according to financial news source Bloomberg. More

$150m More for Customer Data Platform mParticle

Oct 7 2021

In the US, customer data platform mParticle has raised $150m in a Series E round of funding, which it will use to support global go-to-market expansion, as well as for R&D investment. More

ESOMAR and mTAB Partner to Expand Insight250 Awards

Oct 7 2021

Industry association ESOMAR and survey analysis software provider mTab have partnered to expand on the 'Insight250' awards, set up earlier this year to recognise MR industry 'leaders, visionaries and pioneers'. More

Murakami Named Essence Japan MD

Oct 7 2021

WPP-owned data and measurement-driven media agency Essence has named Kota Murakami Managing Director for Japan, responsible for leading innovation in data, analytics and technology, as well as business growth in the market. More

Behavioral Science Specialist BEESY Hires Two in NYC

Oct 7 2021

In New York, behavioral science insights agency BEESY has appointed Robert Sable as Senior Behavioral Associate, while Shlomit Jacobson joins as a Consultant. More

ZoomInfo Launches 'Passport' B2B Dataset

Oct 7 2021

Business intelligence provider ZoomInfo has launched a dataset called the Data Passport, providing access to regional and global data on companies and contacts across Europe and around the world. More

Reveal Mobile Buys OOH-focused Location Intel Firm Mira

Oct 6 2021

Geofencing marketing company Reveal Mobile has acquired out-of-home (OOH) focused location intelligence company Mira Analytics. Terms of the deal have not been disclosed. More

New Funds for Voice-based Survey Platform Phonic

Oct 6 2021

Toronto-based voice and video research tech firm Phonic has raised $2.2m in a seed round of funding, which it will use to officially launch its platform. More

Incubeta Buys Australian Firm Panalysis

Oct 6 2021

Digital marketing group Incubeta has acquired Sydney, Australia-based web analytics and marketing optimisation specialist Panalysis, for an undisclosed sum. More

SRDS Launches Multicultural & Inclusive Media Database

Oct 6 2021

Media planning and buying platform SRDS (Standard Rate & Data Service) has launched a data set to help agencies and brands connect with multicultural and inclusive (M&I) audiences. More

Norstat to Buy Zurich's TestingTime

Oct 5 2021

Data collection company Norstat has agreed to acquire Zurich-based TestingTime, which supplies test users and other study participants through a self-service platform. Terms of the deal have not been disclosed. More

Former Nielsen Execs Launch TailWind Activation

Oct 5 2021

In the US, former Nielsen execs Tom Markert and Doug Pierce have launched a research and analytics company called TailWind Activation, offering real world and real-time feedback on television programming. More

Zeta Buys Digital Survey Platform Apptness

Oct 5 2021

New York-based customer lifecycle marketing company Zeta has acquired digital survey platform Apptness for $41m. More

Nielsen to Provide Sweden's Total Video Measure

Oct 5 2021

Sweden's audience measurement body has extended and expanded the cross-media measurement services provided by Nielsen, which it has endorsed as the country's total measurement provider for TV and digital video from next April. More

Humankind Shopper Personalization Platform Launches

Oct 5 2021

In the US, eCommerce specialist David Weissman has launched a company called Humankind, allowing retailers to connect their product experts with online shoppers through one-to-one SMS conversations. More

Kantar Launches AI-based Creative Testing Tool

Oct 5 2021

Kantar has launched a creative measurement tool called Digital Video AI, which can be used to predict the performance of online video ads in under fifteen minutes. More

Delineate Hires Director to Drive Brand Reposition

Oct 5 2021

UK-based research and data business Delineate has appointed Mike Stroud as Marketing Director, responsible for driving marketing strategy. This includes launching the company's plan to shift to an SaaS model. More

'Brandtech' Group Buys Control of Brazilian Firm DP6

Oct 4 2021

New York-based 'brandtech' group You & Mr Jones has acquired a majority stake in Latin American martech and data company DP6. More

British and Japanese Assocs Launch Formal Partnership

Oct 4 2021

The MRS has formalised its close ties with its Japanese counterpart the JMRA via a new partnership agreement. More

E-Tabs Integrates Automated Google Charting

Oct 4 2021

London-based software and solutions firm E-Tabs has added an automated Google charting integration to its report platform, E-Tabs Enterprise. More

Toluna Hires Global Marketing Head

Oct 4 2021

Toluna has appointed Cate Rubenstein as SVP of Global Marketing, responsible for 'expanding and elevating' its brand. More

Access Intelligence Adds Global Data Head

Oct 4 2021

Marketing tech group Access Intelligence Plc has appointed Jay Krall as Global VP of Data, and Lisa Gilbert as a Non-Executive Director with immediate effect. More

ScotCen's Bradshaw Named ACSS Fellow

Oct 4 2021

ScotCen Director Paul Bradshaw has been made a Fellow of the Academy of Social Sciences, in recognition for the 'excellence and impact' of his work. More

Suzy Launches In-Home Usage Testing Solution

Oct 1 2021

New York-based consumer insights platform Suzy has launched an in-home usage testing (IHUT) solution, allowing consumers to physically test products - from unboxing and assessing packaging appeal, to journey mapping - and provide feedback to brands. More

Market Intelligence Platform AlphaSense Raises $180m

Oct 1 2021

Market intelligence platform AlphaSense has raised $180m in a Series C round of funding. The money will be invested in product development and content expansion, in growing customer service teams in North America and Europe, and engineering teams in Finland, India and New York. More

Evolv AI Launches Behavioral Analysis Tool 'Flows'

Oct 1 2021

In the US, customer experience (CX) optimization and personalization platform Evolv AI has launched a solution called Flows, offering insight into digital customer behavior and enabling clients to visualize where there are issues by specific element on any given web page. More

Rival Group Firms Launch Post-Pandemic Insight Tool

Oct 1 2021

Sister firms Rival Technologies and Reach3 Insights have launched a mobile messaging-based customer insight solution called 'New Customer Experience', promising to help brands monitor the needs and expectations of customers they gained during the pandemic. More

Seed Funds for Behavioral Intell Platform ForMotiv

Oct 1 2021

In the US, behavioral data capture and predictive analytics platform ForMotiv has raised $6m in a Seed+ round of funding, which it will use to make senior hires across tech, product and sales. More

Kinesso Launches 'Kii' Intelligent Identity Solution

Oct 1 2021

Interpublic's marketing intelligence company Kinesso has launched a solution called Kinesso Intelligence Identy (Kii - pronounced 'key') to help marketers reach and connect with relevant audiences. More

Helixa and GWI Link Predictive and Intent Insights

Oct 1 2021

In New York, data-driven audience intelligence platform Helixa and audience insight company GlobalWebIndex (GWI) have partnered to integrate predictive insights with 'expressed consumer intent' data. More

WPP and Snap Launch Augmented Reality Partnership

Sep 30 2021

WPP and Snap Inc. (the camera company behind messaging app Snapchat) have partnered to help brands engage with more than 200 million 'Snapchatters' and deliver immersive experiences using augmented reality (AR). More

BIGtoken and BritePool to Merge

Sep 30 2021

Ethically-sourced data and insights specialist BIGtoken has merged with BritePool, which provides verified identities for advertisers. In the all-stock transaction, terms of which were not disclosed, BIGtoken will issues shares to purchase the outstanding stock of privately held BritePool. More

Funds for Decision Intelligence Engine Sisu

Sep 30 2021

In San Francisco, 'decision intelligence' engine Sisu has raised $62m in a Series C round of funding, which it will use to continue expanding operations and business reach. The firm has also launched two new capabilities to support data-informed decision-making: Explorations and Dashboards. More

Accretive Launches OOH Effectiveness Measures

Sep 30 2021

In the US, out-of-home (OOH) data specialist Accretive Media has launched a suite of automated measurement products called Accretive Outcomes, which it claims is the first set of effectiveness measurement tools built specifically for the OOH market. More

Audience Analyst Tape Hires Client Service Director

Sep 30 2021

In London, programme viewing trend analyst Tape Consulting has appointed Beatrice Rossmanith as Client Service Director, tasked with looking after and developing the firm's broadcasting, content distribution and platform clients. More

NielsenIQ Buys Data Impact and Rakuten Intelligence

Sep 29 2021

Consumer intelligence business NielsenIQ has acquired two eCommerce insights firms - Data Impact and Rakuten Intelligence. Terms of the deals have not been disclosed. More

MarketCast Launches Sports Sponsorship Measure

Sep 29 2021

Los Angeles-based consumer insights and analytics business MarketCast has launched a measurement solution called Sponsor Analytics, to quantify the business impact of sports sponsorships. More

Pharma Intelligence Firm MMIT/Evaluate Acquires Panalgo

Sep 29 2021

In the US, pharma commercial intelligence provider MMIT/Evaluate has acquired healthcare data analytics firm Panalgo (formerly Boston Health Economics - BHE) for an undisclosed sum. More

Ironwood Insights Hires Long-term ORC Exec Brian Cash

Sep 29 2021

In the US, qual and quant provider Ironwood Insights Group (IIG) has appointed former ORC International SVP Brian Cash as Vice President of Research Services. More

ZoomInfo to Relocate HQ to Vancouver's Terminal 1

Sep 29 2021

In Vancouver, Washington, go-to-market intelligence provider ZoomInfo is to expand its global headquarters by relocating them to a 366,000-square-foot, four-story office building in Terminal 1. The move to the building, based on the ten-acre waterfront development, will take place in 2025. More

WebFindYou Adds Survey Component to Platform

Sep 29 2021

In the US, marketing tech platform WebFindYou has added a new feature to enable users to launch surveys directly on their web sites, and promote them with ads and popup banners both on their sites and through external sources - such as e-mail marketing, social media, and paid social media. More

STRAT7 Buys Incite from Kin + Carta

Sep 29 2021

London-based holding company STRAT7 has acquired Kin + Carta's strategic consultancy Incite, in a deal valued at £18m. More

Movement Data Analyst mCube Renamed Movella

Sep 28 2021

US-based mCube, which senses, captures and analyzes all types of movement data with a focus on the entertainment, sports, health and industrial sectors, has been renamed Movella. The change reflects the integration of two recent buys. More

Edelman Names First Global Experience Chief

Sep 28 2021

In New York, PR consultancy firm Edelman has promoted Taj Reid to the newly created role of Global Chief Experience Officer. More

$75m for Targeting Firm Optimove

Sep 28 2021

Customer targeting specialist Optimove has raised $75m in a new round of funding, which it will use to double its global headcount over the next 24 months; for mergers and acquisitions; and for expansion of its CRM platform. More

InnovateMR Hires Vision Suite VP

Sep 28 2021

US-based sample solutions provider InnovateMR has appointed former Nielsen exec Bryant Leech as Vice President, Agile Insights & Platform Solutions. He will focus on the firm's Vision Suite, which includes products for survey design, sample procurement and reporting. More

Funds for Gaming Ad Tech Firm Venatus

Sep 28 2021

London-based gaming sector ad technology and targeting platform Venatus has received an undisclosed amount of funding from private equity investor Livingbridge. The money will be used to fuel growth in the US and for expansion to new geographies. More

Ipsos Volte-Face: Ben Page to Lead Group Worldwide

Sep 27 2021

Ipsos has announced that Nathalie Roos will no longer be taking over as CEO, following the emergence of 'deep discrepancies' in her discussions with Didier Truchot. Instead, Ipsos MORI CEO Ben Page will take the top job, from November 15th. More

WPP Pays $19m to Settle SEC Corrupt Practice Charges

Sep 27 2021

WPP has agreed to pay more than $19m to settle charges that it violated several provisions of the USA's Foreign Corrupt Practices Act (FCPA). The SEC accused the marcoms giant of breaches of protocols including anti-bribery, books and records, and internal accounting. More

Funds for Audience / Data Firm Civis Analytics

Sep 27 2021

Data-driven audience tech company Civis Analytics has announced a $30.7m Series B round of financing. The firm was founded by Dan Wagner, leader of the team that created President Obama's voter targeting model. More

Senior Sales Hire for Sentient

Sep 27 2021

Behavioral science-based consumer insights firm Sentient Decision Science has appointed former System1 researcher Simon Wyld as SVP of Sales in its Sentient Insights division. More

Kantar Adds Testing Tools to Marketplace in India

Sep 27 2021

Kantar has added creative and digital testing, concept and innovation testing solutions for users of its Marketplace platform in India. More

Unlimited Group Hires Lab Leader

Sep 27 2021

British-based agency group UNLIMITED has appointed Simon Collister PhD as Director of its Human Understanding Lab. More

StackAdapt Adds Oracle Moat Metrics

Sep 27 2021

Programmatic advertising platform StackAdapt has integrated Oracle Moat Measurement into its offering for retail and CPG advertisers, providing real-time measurement and attribution metrics which the firm says were previously unavailable to the sector. More

New Funds for Data 'Observability' Platform Bigeye

Sep 27 2021

In the US, data observability platform Bigeye has raised $45m in a Series B round of funding, which it will use to scale its team. More

CX Platform Emplifi Buys Go Instore

Sep 24 2021

Customer experience (CX) platform Emplifi has acquired Go Instore, which uses immersive HD live video to connect customers with a brand's data-driven product team. Terms of the deal have not been disclosed. More

Wunderman Thompson Appoints UK Chief Data Officer

Sep 24 2021

Marcoms agency network Wunderman Thompson has appointed Christiaan Lette as UK Chief Data Officer, based in London. More

Sendinblue Buys Add Analytics and Chatbots

Sep 24 2021

In the US, digital marketing platform Sendinblue has bought three eCommerce-related companies for $47m - analytics solution Metrilo, chatbot platform Chatra, and push notification tool PushOwl. More

La Brooy Named Shapiro+Raj Life Sciences Practice Leader

Sep 24 2021

In the US, brand and marketing insights company Shapiro+Raj has promoted Lisa La Brooy to the role of Senior Vice President, leading the company's Life Sciences practice. More

The Insights Family Launches Toys & Games Report

Sep 24 2021

Kids, parents and family research specialist The Insights Family has launched its inaugural Toys & Games Report in both the UK and US. More

Affinitiv Promotes Adam Meier to President and CEO

Sep 24 2021

Affinitiv, which provides data-driven marketing and software solutions to the auto industry, has promoted Adam Meier to the role of President and Chief Executive Officer. He takes over from Sid Nair, who served as CEO for the past year, and whose next career move is not yet known. More

605 and PlaceIQ Extend TV Measurement Partnership

Sep 24 2021

US television measurement and analytics company 605 and location intelligence firm PlaceIQ have extended their existing partnership, to bring 'always on' planning, measurement and attribution to the TV marketplace. More

Bounteous Buys Chennai's Lister Digital

Sep 23 2021

Insight-driven digital experience consultancy Bounteous has acquired Lister Digital, a full-service digital transformation consultancy with offices in Chennai, India and San Mateo, California. More

New FlexMR Package Helps Clients Embed Insight

Sep 23 2021

UK-based FlexMR has announced a 'Stakeholder Alignment programme', helping client companies to closely connect their insight and business teams, and to integrate research outputs into key internal working practices. More

Australia's Seven Hires New Head of Research

Sep 23 2021

Australia broadcaster Seven West Media has appointed former Nielsen Head of Research Solutions for APAC Craig Johnson as Head of Research and Insights, replacing Emelia Millward who is leaving the company and the country. More

quantilope Hires US Leader

Sep 23 2021

Hamburg, Germany-based insights automation platform quantilope has appointed Joe Henriques as its new US President, leading its American Business Unit. More

QualRecruit Hires COO

Sep 23 2021

Ottawa, Canada-based online qual recruitment marketplace QualRecruit Inc. has appointed Dan Bacsa as Chief Operating Officer and General Counsel More

Sharma Joins GMO Research

Sep 23 2021

Audience engagement platform provider GMO Research has appointed former WiseWorks and Critical Mix exec Pratik Sharma as EVP of US and EMEA. More

OOH Ad Targeting Deal for Kantar and Route

Sep 22 2021

Kantar has announced a partnership combining its TGI consumer data with insights from out-of-home (OOH) audience measurement business Route, to launch a new ad buying platform promising highly targeted campaigns. More

Buy Adds Analytics Expertise for CreatorIQ

Sep 22 2021

Influencer marketing firm CreatorIQ has acquired Tribe Dynamics, which provides an advanced analytics and benchmarking platform for the sector. More

Lucid Hires Head of Corporate Development

Sep 22 2021

Programmatic research tech platform Lucid has appointed Eric Denker as Vice President heading up its Corporate Development and Strategy. More

InMoment Adds Weight to APAC Consulting Offer

Sep 22 2021

CX and customer intelligence platform InMoment has appointed Eric Weight as VP solutions consulting, supporting its rapid expansion across Southeast Asia and Japan. More

Brazilian CX Buy for Accenture Interactive

Sep 22 2021

Business services behemoth Accenture is to acquire Brazilian CX and commerce solutions business Experity, for an undisclosed sum. More

Cross-Media Measurement Win and Roll-Out for Kantar

Sep 21 2021

Kantar has been selected by Origin, a joint industry initiative led by UK advertiser trade body ISBA, to supply a single source panel for cross-media measurement; adding to the recent launch of a 'Cross Media Performance' solution in Latin America, with Unilever among the early adopters. More

Nielsen Adds Broadband-Only Homes to Local Measures

Sep 21 2021

Nielsen has today announced an 'Impressions First Initiative', supporting what it calls an 'industry-wide move' to impressions-based buying and selling in local markets across the country. This will accompany the integration of broadband only homes (BBO) into its local metrics in January 2022. More

Reid Campbell Name Dropped in Rebrand

Sep 21 2021

Canada-based holding company Reid Campbell Group (RCG), parent firm of Rival Technologies and Reach3 Insights, has rebranded as the Rival Group Inc. More

Ascential Buys Shelf Optimization Firm OneSpace

Sep 21 2021

B2B information, analytics and eCommerce optimisation specialist Ascential (previously known as EMAP) has acquired digital shelf optimization company OneSpace. Terms of the deal have not been disclosed. More

Publisher Wiley Names Jay Flynn Head of Research

Sep 21 2021

In the US, research and education publishing company Wiley has promoted Jay Flynn to Executive Vice President of its Wiley Research division. He replaces Judy Verses, who joined in 2015 and is leaving the organization for personal reasons. More

Heap Continues Building Senior Team

Sep 21 2021

Digital Insights platform Heap has appointed Steve Love as CFO, joining recent C-Suite additions Sean Andrew - Chief Revenue Officer - and Chief Customer Officer Ahmed Quadri. More

New Audience Segmentation Platform Tunnl Names CPO

Sep 21 2021

In the US, recently launched audience identification and segmentation platform Tunnl has appointed Vinita Srivastava as Chief Product Officer. More

One-Sided European Partnership for Alida

Sep 21 2021

Insights and CX firm Alida has a new partner in Europe. Möbius Business Redesign, which helps design and implement CX solutions, will work with Alida's platform for clients in Belgium, France and the Netherlands. More

Long-time Publicis Man Chopra Named BARC India CEO

Sep 20 2021

TV audience rating body BARC India has appointed former Publicis CEO Nakul Chopra as Chief Executive Officer. He replaces Sunil Lulla, who left last month to pursue 'entrepreneurial ambitions'. More

Latest Merger Moves Sorrell's S4 into Tech Services

Sep 20 2021

Sir Martin Sorrell's digital advertising and marketing services company S4 Capital plc has begun the growth of a third main practice area with the acquisition of tech services company Zemoga. More

Forsta Hires Chief Product Officer

Sep 20 2021

CX and research tech company Forsta has appointed Brian Bhuta as Chief Product Officer, overseeing product development, leading innovation and evolving the architecture of the product suite. More

Prosper's Consumer Data Added to Bloomberg Feed

Sep 20 2021

Reflecting the ever-increasing value placed on 'alternative data' by financial advisors and investors, Bloomberg is to make rich consumer purchase intent data for the US and China from Prosper Insights & Analytics available through its data marketplace. More

IRI Debuts 'Lift for Facebook'

Sep 20 2021

In the US, consumer data giant IRI has unveiled a new solution to enable CPG manufacturers and retailers to measure the off-line sales impact of their social media ad campaigns across Facebook and Instagram. More

Definitive Healthcare IPO Raises $420m

Sep 20 2021

Healthcare commercial data and intelligence firm Definitive Healthcare has seen its stock rise sharply in its first days of Nasdaq trading, after raising $420m in its IPO. More

Schlesinger Brings Acquired Firms Under Single Brand

Sep 20 2021

Research services and software company Schlesinger Group has announced the full integration of three of its acquisitions - Market Cube, 20|20 Research and Addison Research - under the Schlesinger Group brand. More

Invoke Launches Online Groups Solution

Sep 20 2021

Online consumer researcher Invoke has launched Vis-a-Vis, a solution allowing clients to conduct face-to-face online focus groups using a range of rich, interactive elements. More

360 Market Reach Launches NPD Solution

Sep 20 2021

In New York, full-service MR firm 360 Market Reach has launched a solution combining consumer insights and targeted social media influencer feedback to support product development initiatives. More

New Funds for Qual Customer Insights Firm Viable

Sep 17 2021

In San Francisco, artificial intelligence-based analytics start-up Viable has raised $3.9m in pre-seed and seed funding rounds, which it will use to roll out its qualitative feedback tool. Craft Ventures and Javelin Venture Partners led the funding rounds respectively. More

Eyeota Promotes for COO and SVP of Product Roles

Sep 17 2021

Audience technology platform Eyeota has promoted Marc Fanelli to the role of Chief Operating Officer, and Rob Armstrong to Senior Vice President of Product. More

BARC's Gray Joins Market Research Society of India

Sep 17 2021

The Market Research Society of India (MRSI) has appointed former BARC India exec Derrick Gray as Vice President. More

Wunderman Thompson Intell Launches Metaverse Study

Sep 17 2021

Ad agency division Wunderman Thompson Intelligence has launched a new report called 'Into the Metaverse', which covers everything brand owners and their agencies need to know about the 'shared online worlds in which physical, augmented, and virtual reality converge'. More

UK Further Education Research Org Jisc Names New CEO

Sep 17 2021

In the UK, digital education and research membership organisation Jisc has appointed Heidi Fraser-Krauss as Chief Executive Officer, replacing Paul Feldman, who is retiring after more than six years in the role. More

Key Hire and Promotion for GBK Collective

Sep 17 2021

In the US, consumer behavior analyst and consultancy GBK Collective has appointed former Kantar exec Rob da Silva as Executive Vice President, while promoting Brian Smith to the role of EVP, Strategic Insights. More

Expansion Funds for Codeless AI Platform Pyxis One

Sep 17 2021

In the US, codeless AI-based research and modeling platform Pyxis One has raised $17m in a Series B round of funding. The money will be used to add more than 200 new AI models to its infrastructure during the next two years and to expand into new markets. More

Sam Curtis to Replace Kirsty Fuller as Big Sofa CEO

Sep 16 2021

Kirsty Fuller, CEO of video intelligence platform Big Sofa Technologies, is stepping down from the role and will become a Non-Executive Director from next January. She will be succeeded by Sam Curtis, current Head of Client Partnerships and Business Development, in a planned transition. More

Communities Specialist KLC Names President

Sep 16 2021

In the US, online communities and co-creation specialist KLC has appointed Dan Womack as company President. He will work alongside founder Kevin Lonnie, who will remain the company's CEO. More

IRI and Banyan Link for More 'Holistic' Consumer View

Sep 16 2021

In the US, consumer data giant IRI has partnered with Banyan, which connects SKU-level consumer receipt data with financial transactions, to provide its retail clients with a more 'holistic' view of consumer shopping habits and opportunities. More

Partners Launch Travel Intent Solution

Sep 16 2021

In New York, martech company Zeta has partnered with predictive consumer intelligence platform Adara, to provide the travel and hospitality sectors with individual-level insights through a newly created solution called the Traveler Data Cloud. More

DataChat Secures $25m Investment

Sep 16 2021

In the US, analytics platform DataChat has raised $25m in a Series A round of funding, to invest in expanding its product and customer growth strategies. More

Ipsos Buys MR Software Firm Infotools

Sep 15 2021

Ipsos has agreed to acquire New Zealand's Infotools, whose software and services focus on 'harmonizing', analyzing, visualizing and sharing market research data. More

quantilope Buys UK's Plotto, Debuts Auto Qual Platform

Sep 15 2021

German MR tech provider quantilope has acquired UK-based qual video research company Plotto; and has announced the launch of inColor, which extends its existing Insights Automation platform as a standalone product for automated online qual. More

Funds for Ad Testing Platform Marpipe

Sep 15 2021

New York-based multivariate ad creative testing specialist Marpipe has raised $8m in a Series A round of funding, which it will use to build out its platform, double its team by the end of the year and triple it in 2022. More

Comscore Claims Person-Level Measurement Breakthrough

Sep 15 2021

Comscore says it has developed 'the next generation of personification methodology', which will bring person-level measurement to its video products, expanding on its existing household-level information. More

Adam Krass Named New UM Digital, Data and Tech Chief

Sep 15 2021

In Sydney, media agency Universal McCann (UM) Australia has appointed Adam Krass as Chief Digital, Data and Technology Officer, replacing Maria Grivas who was named CEO of IPG-owned media agency Reprise earlier this year. More

Data Security Specialist Borneo Raises New Funds

Sep 15 2021

Singapore-based real-time data security and management specialist Borneo has raised $15.5m in a Series A round of funding, which it will use to continue investment in its technology platform. More

Le Manh Leaves Ipsos: New CEO NA Appointed

Sep 14 2021

Pierre Le Manh, Ipsos' CEO in North America, has left the company to pursue 'other opportunities', and been replaced by former Gartner exec Lorenzo Larini. More

Nielsen CEO Responds to Recent Setbacks

Sep 14 2021

In an open letter to the industry, Nielsen CEO David Kenny has responded to recent criticisms of the ratings giant's Covid era policies, but also conceded that the firm 'needs to move faster in advancing its measurement', was 'slow to explain' panel adjustments and generally 'hasn't been perfect'. More

Commercial Radio Australia Moves to Hybrid Measure

Sep 14 2021

Industry body Commercial Radio Australia (CRA) has partnered with GfK to roll out a system called Radio360, which will move the industry from paper-based surveys to the majority use of e-diaries and the integration of live streaming data. More

Zappi Buy Brings Stats Tools and Expertise

Sep 14 2021

UK-based ad and innovation testing platform Zappi has acquired the business and assets of Chicago-based start-up Data Quorum, including its library of statistical tools. More

Rapid Acceleration for S4

Sep 14 2021

Sir Martin Sorrell's S4Capital has reported a 'very strong' first half, with like-for-like gross profit (net revenue) up 49%, and pro forma EBITDA up 36% - results described as 'more in line with the fast-growing digital platforms' than the more traditional major media groups. More

Senior Changes Drive Delineate Transition to SaaS

Sep 14 2021

UK-based research and data business Delineate has announced senior management changes, with founder James (JT) Turner moving from the CEO role to that of President; COO Ben Leet stepping up to CEO; and former employee Chris Bunyan returning as Product Director. More

Research Orgs Publish Data Ethics / Legal Guidelines

Sep 14 2021

Professional associations ESOMAR and the Global Research Business Network (GRBN) have released two sets of guidelines - Primary Data Collection and Duty of Care - intended to strengthen the ethical standards framework available to their respective memberships. More

Havas Hires Strengthen Analytics and MarTech Team

Sep 14 2021

Havas Media Group has added six execs to its Decision Sciences, Analytics and MarTech group (DA&M), all reporting to Mike Bregman, Chief Data Officer North America, who joined the agency from Accenture in May. More

Expansion Funds for Product Quality Platform unitQ

Sep 14 2021

In the US, data-driven product quality platform unitQ has raised $30m in a Series B round of funding, which it will use to expand operations and its business reach. More

TransUnion to Buy Neustar for $3.1 billion

Sep 13 2021

Consumer data and credit reporting agency TransUnion has agreed to acquire data firm Neustar for $3.1 billion, from an investment group led by Golden Gate Capital, with minority participation by GIC. Neustar's security business is excluded from the transaction. More

Schlesinger Debuts Simulated In-Store 'Virtual Aisle'

Sep 13 2021

International data and research services company Schlesinger Group has launched a life-size virtual shopping aisle, which simulates an in-store shopping experience to gain in-context insights. More

Extra Funding for Customer Data Platform Zeotap

Sep 13 2021

Berlin-based customer data platform Zeotap has raised $11m in a Series C extension round, bringing total funds so far to $90m. More

PepsiCo Launches 'Pepviz' Data Practice

Sep 13 2021

Multinational food, snack and beverage corporation PepsiCo has launched an in-house data practice called Pepviz, using real-time insights, advanced analytics and data science to target shoppers. More

Consumer Data Firm Killi Renamed Reklaim

Sep 13 2021

US-based company Killi has been renamed Reklaim, reflecting the company's goal to provide every consumer on the planet with access to their data. More

Basis Social Adds Three to London Team

Sep 13 2021

In London, Basis Research's new social practice has appointed Ingrid Broch-Due as Associate Director, Connie Flude as Innovation Lead, and Elena Antoniades as Operations Director. More

Accenture to Buy Product Management Specialist BENEXT

Sep 13 2021

Accenture is to buy French-based product management consultancy BENEXT, which owns data science and big data specialist Vyve. Terms of the deal were not disclosed. More

LG Ads Debuts River OS TV Personalization Service

Sep 13 2021

In the US, Connected TV data and measurement company LG Ads has launched a TV operating system called River OS, which enables personalized search, discovery, recommendations and viewing across live linear and on-demand sources. More

VAB Launches Measurement Innovation Task Force

Sep 10 2021

In the US, recent Nielsen critic the Video Advertising Bureau (VAB) has launched the Measurement Innovation Task Force, comprising a group of research, analytics and insights execs who it says will design and deliver best practices and standards for the national TV ad industry. More

ZoomInfo Buys Data Quality Platform RingLead

Sep 10 2021

Business Intelligence provider ZoomInfo has acquired RingLead, which offers an end-to-end data quality platform helping businesses to clean and enhance disparate sets of company and contact information. Terms of the deal have not been disclosed. More

New Funds and CEO for Work Insights Platform Fin

Sep 10 2021

In the US, work insights platform Fin has raised $20m in a Series A round of funding, for use in sales, marketing and R&D. The company has also appointed former Twilio exec Evan Cummack as Chief Executive Officer. More

Future plc Launches Aperture Audience Data Platform

Sep 10 2021

In the UK, media company Future plc has launched an audience data platform called Aperture, providing advertisers with access to the company's intent-based first-party data. More

AppsFlyer Launches SKAdNetwork Post-Install Measure

Sep 10 2021

In San Francisco, mobile app measurement and attribution platform AppsFlyer has launched a solution called Conversion Studio, to enable marketers to understand the long-term value of their acquired users within the Apple iOS SKAN (SKAdNetwork) campaign measurement framework. More

InMoment Buys Sentiment and Intent Analyst Lexalytics

Sep 9 2021

In the US, customer intelligence platform InMoment has acquired structured and unstructured data and text analytics firm Lexalytics, for an undisclosed sum. More

Nielsen Enhances Total Ad Ratings in Asia

Sep 9 2021

Nielsen has enhanced its Total Ad Ratings (TAR) cross-media ad measurement methodology in Thailand, Indonesia, the Philippines and Taiwan. The changes will allow more market coverage and reduce reliance on any one external source of data. More

RealityMine Launches Mobile Gaming Measures

Sep 9 2021

UK-based mobile research tech firm RealityMine has launched gaming behavioural data capabilities, allowing it to capture and report on content that opted-in panellists have played across all mobile devices. More

New Swiss, French and UK Leaders for PRS IN VIVO

Sep 9 2021

Consumer and shopper insights agency PRS IN VIVO has appointed Nicole Duckworth as Managing Director in the UK and Clément Dargent as Managing Director in France, while promoting Olivier Bardin to the position of Head of Switzerland, VP Client Development. More

Xandr Hires MDs for Japan, Australia and New Zealand

Sep 9 2021

Xandr, the advertising and analytics division of AT&T, has appointed Masatsune Shironishi as Managing Director, Japan, and Nicole Prior as Managing Director for Australia and New Zealand. More

Thinkbox Appoints AOP's Jones as Head of Research

Sep 9 2021

UK television marketing body Thinkbox has appointed Anthony Jones as Head of Research, replacing Oliver Robertson who has moved to a role at Amazon Advertising. More

Expansion Funds for New Zealand MR Platform Yabble

Sep 8 2021

New Zealand-based consumer data platform Yabble has raised $NZ 3m in a second round of funding, which it will use to expand to Australia and then the US. More

Former Deliveroo Insight Man Joins Access Intelligence

Sep 8 2021

In the UK, media and audience insight specialist Access Intelligence Group has appointed former Deliveroo exec Jake Steadman as Global Vice President of Insights. More

TransPerfect Buys Social Media Specialist Webcertain

Sep 8 2021

New York-headquartered language and tech solutions provider TransPerfect has acquired UK-based digital marketing agency Webcertain Group, whose services include competitor analysis, market intelligence reporting, social media listening and reputation audits. Terms were not disclosed. More

Pureprofile's Scholla Joins PureSpectrum in ANZ

Sep 8 2021

In Australia, online sample marketplace PureSpectrum has appointed long-time Pureprofile exec Vanessa Scholla as Senior Account Director, ANZ in its Sydney office. More

Accenture to Buy South African Marcoms Group King James

Sep 8 2021

Accenture is to acquire South African data-driven brand strategy, creativity and digital marketing services provider King James Group, owner of a majority stake in Cedar, which combines audience insight and commercial data to reach customers. Terms of the deal were not disclosed. More

FlexMR Launches Survey Skills Training Programme

Sep 8 2021

British-based tech-led insight agency FlexMR has launched a survey skills training programme, to provide researchers with the guidance and support needed to conduct basic survey research on their own. More

GfK Expands gfknewron Predictive Intelligence Suite

Sep 7 2021

GfK has expanded its gfknewron platform with the addition of market, consumer and brand data, along with predictive analytics. More

Ascribe Launches Two Coding Tools

Sep 7 2021

US-based verbatim analysis software firm Ascribe has launched two new features - Coding Assistant and Segment Coder - which it says will improve productivity and accuracy. More

Capillary Buys Customer Experience Agency Persuade

Sep 7 2021

Singapore-based customer loyalty and engagement solutions provider Capillary Technologies has acquired US-based full-service CX agency Persuade, for an undisclosed sum. More

POS Data Firm Yocuda Sells Majority Stake

Sep 7 2021

Tourism shopping tax refund company Global Blue has become a majority stakeholder in Yocuda, which enables retailers to capture customer data at point-of-sale (POS) and re-engage with them through a customisable digital receipt. Terms of the deal were not disclosed. More

Cognigy Debuts Conversational Insights Suite

Sep 7 2021

In Australia, conversational AI platform Cognigy has launched an analytics suite called Cognigy Insights, to help enterprises make sense of their conversational data and act on the findings. More

NielsenIQ Buys Cornerstone and Label Insight

Sep 6 2021

In the US, consumer intelligence platform NielsenIQ has acquired two companies - revenue management optimization solution Cornerstone Capabilities, and health and wellness data provider Label Insight. Terms of the deals were not disclosed. More

dunnhumby CEO to Lead Kantar Worldpanel

Sep 6 2021

Former dunnhumby CEO Guillaume Bacuvier has been hired as Global Chief Executive Officer of Kantar's consumer panel division Worldpanel. He succeeds Josep Montserrat, who takes on the role of Non-Executive Chairman. More

Advantage Solutions Buys Strong Analytics

Sep 6 2021

US company Advantage Solutions, which combines sales, marketing and digital commerce services, has acquired machine learning and data science services provider Strong Analytics for an undisclosed sum. More

GutCheck Debuts 'Innovation Illuminator' NPD Tool

Sep 6 2021

In the US, market research and analytics company GutCheck has launched a 'human experience' intelligence solution called Innovation Illuminator, to support new product development initiatives. More

Funds for Sales Intell Firm Revenue Grid

Sep 6 2021

In the US, revenue intelligence platform Revenue Grid has raised $20m in a Series A round of funding, which it will use to scale growth in the Ukraine and US, and further develop its platform with the addition of AI-based features. Additionally, SAP CX exec Bob Stutz has joined the Board. More

StoryFit Names Head of Research & Strategy

Sep 6 2021

AI-based entertainment industry insights firm StoryFit has appointed former 20th Century Fox researcher Marina Kosten as Head of Research & Strategy. More

Partnerships Expand Offer for UK's Panintelligence

Sep 6 2021

Leeds based business intelligence and analytics software provider Panintelligence has announced partnerships with a number of technology companies, aimed at assisting client businesses with big data challenges and easing their access to real-time insights. More

Revenue Up 4% for US Insights 'Top 50'

Sep 3 2021

Research revenue for the Top 50 US-based insights and data analytics companies rose 4% to $48 billion in 2020, even as overall US GDP contracted 3.5% during the global Covid pandemic, according to the Insights Association's Top 50 Report. More

NielsenIQ Teams with Qualtrics for Brand Health Tools

Sep 3 2021

In the US, consumer intelligence business NielsenIQ and experience management platform Qualtrics have partnered, to create 'comprehensive' brand experience solutions, offering clients a real-time, '360-degree view' of their brand health based on consumer feedback. More

Searchmetrics Opens in Chicago

Sep 3 2021

Berlin, Germany-based SEO and analytics software firm Searchmetrics has opened an office in Chicago, where newly promoted Chief Marketing Officer Lillian Haase has relocated to oversee global marketing. More

Data Axle Buy Adds to Non-Profit Database Offer

Sep 3 2021

Data Axle, which was previously known as Infogroup, has acquired digital marketing agency Lake Group Media, including its non-profit cooperative database DonorBase. Terms of the deals were not disclosed. More

DWise Consulting Hires Two from Kantar Profiles

Sep 3 2021

In the Netherlands, research services agency DWise Consulting has hired former Kantar Profiles execs Claudia Doeland and Puisé Pang for the roles of Client Director and Partner. More

Customer Intell Firm Databook Adds Two to Senior Team

Sep 3 2021

US-based enterprise customer intelligence platform Databook has hired long-time Accenture exec Peter Zuyderduyn in the newly created role of General Manager EMEA, while Michelle Desaulniers joins as Vice President, People Operations. More

Smartly.io Launches Ad Ranking Insights

Sep 3 2021

Social media ad automation platform Smartly.io has launched a capability called Ad Ranking within its insights offering, enabling advertisers to identify both top and bottom-performing ads, with a visual analysis to help inform future creative direction and optimize performance. More

Qualtrics Launches EX25 Workplace Impact Measure

Sep 2 2021

Experience management (XM) specialist Qualtrics has launched a framework called EX25. The firm says it has uncovered 25 key drivers through which employers can understand and respond to employees' changing expectations and take action to improve their engagement and retention. More

Cision Social Listening Rolled Out in APAC

Sep 2 2021

News distribution, targeting and monitoring firm PR Newswire has rolled out its Cision Social Listening solutions in the Asia Pacific region, where users can now access its database of online conversations and analysis. More

Podcast Analyst Backtracks Gets IAB Tech Lab Approval

Sep 2 2021

US-based podcast data analytics specialist Backtracks has received certification by non-profit research, development and standard-setting consortium IAB Tech Lab. More

Contentsquare Buys Product Experience Firm Hotjar

Sep 2 2021

Digital experience analyst Contentsquare has acquired product experience insights provider Hotjar for an undisclosed sum. More

New Funds for Knowledge Management Platform Stravito

Sep 2 2021

Knowledge management platform Stravito has raised EUR 12.4m ($14.6m) in a Series A round of funding, led by Endeit Capital. Endeit Partner Jelle-Jan Bruinsma joins the Board, as does Reckitt Benckiser Chief Insights Officer Elaine Rodrigo. More

DVJ Appoints Engels as Center of Expertise Director

Sep 2 2021

In the Netherlands, full-service agency DVJ Insights has appointed Nicole Engels as Center of Expertise Director, leading a group which comprises its Innovation LAB, Science & Analytics team and Marketing Communications team. More

QuenchTec Acquired by Research Tech 'Newbie' WALR

Sep 1 2021

In the UK, MR technology company QuenchTec has been acquired by recently launched research technology (ResTech) provider WALR. Terms of the cash deal have not been disclosed. More

Databricks Raises $1.6 billion for Data Lake Expansion

Sep 1 2021

San Francisco-based big data and artificial intelligence (AI) solutions firm Databricks has raised $1.6 billion in a Series H round of funding, which it will use to accelerate innovation and adoption of its data lakehouse. The round values the firm at $38 billion. More

HubUX Adds Community Management Platform

Sep 1 2021

In the US, research automation specialist HubUX has launched a community management platform for both qual and quant methods. More

One Minute to Midnight Expands US and UK Teams

Sep 1 2021

Human insights consultancy One Minute to Midnight (OMTM) has hired two new Research Managers - Amalia Webber in New York and Emily Hoong in London. More

Taverner, Jetty and IRIS Unify as Taverner Research Group

Sep 1 2021

In Australia, Taverner Research Group has announced that its three brands - Taverner, Jetty and IRIS - are being combined under the parent company's name, with a new logo and identity. More

Wilding-Brown Steps Up to CEO at InnovateMR

Sep 1 2021

US-based sample solutions provider InnovateMR has promoted Chief Research Officer Lisa Wilding-Brown to the role of CEO. Co-founders Matt Dusig, George Llorens and Gregg Lavin, along with company President Michael Anderson, move to the firm's Board of Directors. More

Ipsos Replaces Nielsen as IAB Australia Data Supplier

Aug 31 2021

In Australia, the Interactive Advertising Bureau (IAB) has appointed Ipsos as its preferred supplier for digital audience data for a three-year term, commencing in the second quarter of 2022. Nielsen previously held the contract for nearly a decade. More

DoubleVerify to Buy Ad Visibility Analyst Meetrics

Aug 31 2021

Digital media measurement platform DoubleVerify is to acquire European ad visibility analyst Meetrics in an all-cash transaction, amount unspecified, expected to close this quarter. More

CXM Specialist Alida Hires Chief Architect

Aug 31 2021

In Canada, customer experience management (CXM) specialist Alida has appointed Amit Gupta as Chief Architect, to strengthen the technology of its TXM (Total Experience Management) platform. More

Blue Yonder Hires Mat Sloan as Head of Brand:Lab

Aug 31 2021

In the UK, Leeds-based full-service agency Blue Yonder has appointed former Black Swan exec Mat Sloan as Head of its comms specialist Brand:Lab, taking over from MD Richard Heath. More

Fashion Analyst Omnilytics to Buy Data Firm Supahands

Aug 31 2021

Singapore-based fashion market intelligence and insights software platform Omnilytics is to acquire data labelling platform Supahands, in a deal valued at $20m. More

CX Consultancy Envoy Hires for North America Growth

Aug 31 2021

Customer experience (CX) consultancy Envoy has appointed Caroline Murphy as Chief Growth Officer for North America, based in Toronto, Canada. More

Fanplayr Launches Anonymized User Solution PrivacyID

Aug 31 2021

In the US, real-time targeting specialist Fanplayr has launched an anonymised user identification solution called PrivacyID, to address both new privacy laws and the impending ban on third-party cookies. More

$150m for B2B Research Platform Atheneum

Aug 27 2021

B2B research technology platform Atheneum has raised $150m in a round of funding, to be used for market expansion (including in the US), continued technology and product development, and recruitment. More

LoopMe Gets Patent for PurchaseLoop Ad Measure

Aug 27 2021

Ad platform LoopMe has received a patent for its PurchaseLoop advertising campaign measurement solution. The firm has also appointed former Nielsen exec Rob Cukierman as General Manager of Measurement and Product Partnerships, based in New York. More

$85m for Insights Platform DISQO

Aug 27 2021

Consumer insights platform DISQO has raised $85m in a Series B round of funding, which it will use to scale its operations and accelerate its product roadmap, with a focus on expanding the reach and capabilities of its platform. More

Qualtrics Launches Brand Impact Simulator

Aug 27 2021

In the US, experience management (XM) specialist Qualtrics has launched the Brand Impact Simulator, to help brand execs understand and prioritize any brand attribute - such as 'easy to use' or 'ethically sourced' - that leads to new client wins. More

FanAI Launches Fan Specific Audience Segments

Aug 27 2021

Sports sponsorship measurement specialist FanAI has launched audience segments which allow users to target fans of a specific sports personality by region. More

UK Plans to Reform GDPR Data Rules Post-Brexit

Aug 26 2021

The UK government has announced plans to diverge from some parts of the EU's General Data Protection Regulation (GDPR), and revealed that New Zealand's Privacy Commissioner John Edwards is its preferred nominee to be the next UK Information Commissioner. More

New Funds and Exec for Crowd Analysis Firm Armored Things

Aug 26 2021

US-based crowd analysis firm Armored Things has raised $12m in a Series A round of funding, which it will use to expand its platform, add to its team, and accelerate its go-to-market efforts. The company has also hired former FocusVision exec Jonathan Tice as Chief Revenue Officer. More

Analytics Recruiter Harnham Launches Graduate Business

Aug 26 2021

London-based data and analytics recruitment agency Harnham Group has launched a new business called Rockborne, to train and place the 'next generation' of graduates. More

Zappi Hires Senior Product Manager in US

Aug 26 2021

In the US, ad and innovation testing platform Zappi has appointed Lindsey Gladden as Senior Product Manager, responsible for guiding the direction of its Shopper Insights division and designing solutions to help companies create better shopping experiences. More

Skai Launches 'Ask Mi' Market Intelligence Platform

Aug 26 2021

San Francisco-based firm Skai has launched an AI-powered marketing intelligence solution called Ask Mi, providing insights about consumers, brands, products, competitors and innovation. More

NBCUniversal's Peacock Names Chief Data Officer

Aug 26 2021

In New York, media and entertainment giant NBCUniversal has promoted Will Gonzalez to the role of EVP and Chief Data Officer of Direct-to-Consumer, responsible for the global data strategy of its video streaming service Peacock. More

Talkwalker Buys Review Management Platform Reviewbox

Aug 25 2021

In the US, social media listening and analytics specialist Talkwalker has acquired review management platform Reviewbox for an undisclosed sum. More

Beaumont Joins Verve to Head New Unit

Aug 25 2021

In the UK, long-time Join the Dots / Insites Consulting exec Jon Beaumont has joined community panel specialist Verve to head the firm's Innovation and Brand Strategy offering, which will be launched in September. More

API Insights Firm Moesif Gets Funds to Grow Headcount

Aug 25 2021

In San Francisco, API user behavior insights and analytics firm Moesif has raised $12m in a Series A round of funding, which it will use to hire across engineering, sales, developer relations and customer success roles. More

Rigour Research Appoints Three in London

Aug 25 2021

In London, data collection and analysis specialist Rigour Research has appointed Remek Gabrys as Research Solutions Director, while Iulian Ispas rejoins as Senior Data Analyst, and Katie Dahlstedt has been named Operations Manager. More

TransUnion Merges Businesses to Create TruAudience

Aug 25 2021

In the US, consumer data and credit reporting agency TransUnion has merged three of its recent acquisitions to launch a solution called TruAudience, driving identity and data capabilities for omnichannel advertising. More

Insider Intelligence Launches Retail and eCommerce Arm

Aug 25 2021

In New York, business transformation researcher Insider Intelligence has created a new vertical focused on retail and eCommerce, sitting alongside its existing coverage for marketing and advertising (eMarketer), financial services and health. More

Early Funding for eCommerce Analytics Tool DataMilk

Aug 25 2021

In the US, artificial intelligence tool DataMilk, which automatically optimizes eCommerce store sites to improve the customer experience, has raised $1.7m in a pre-seed round of funding. The money will be used to expand its offering globally, and hire more product development execs. More

Nepa CEO P-O Westerlund Steps Down

Aug 24 2021

P-O Westerlund, CEO of Sweden-based brand tracking and consumer science firm Nepa, has decided to step down from his role, saying that the job has 'taken its toll'. Chairman Ulrich Boyer will replace him as interim CEO until a permanent replacement is found. More

Full Year Revenue Rise for Leading Edge Parent Enero

Aug 24 2021

Australia-based Enero Group, the parent of research firms The Leading Edge and The Digital Edge, has reported an 18.3% rise in revenue to $160.6m for the full year ending 30th June 2021. More

Sandra Stanley named dunnhumby Chief Data Science Officer

Aug 24 2021

In London, Tesco-owned customer data firm dunnhumby has promoted long-time employee Sandra Stanley to the role of Chief Data Science Officer, leading its global team of 500 data scientists. More

Idox Buys Location Intelligence Firm thinkWhere

Aug 24 2021

Information management software firm ldox has acquired Scottish based geospatial information services (GIS) technology and data sharing business thinkWhere for an undisclosed sum. The firm was previously equally owned by Falkirk and Stirling Councils. More

Media Giant Gannett Names First Chief Data Officer

Aug 24 2021

In the US, media holding company Gannett has hired Nate Rackiewicz for the newly created role of Chief Data Officer. More

Livewire Debuts Gaming Insights and Audience Solutions

Aug 24 2021

Game technology, entertainment and marketing specialist Livewire has launched a suite of gaming insights and audience solutions for Australia and New Zealand, driven by a partnership with audience database firm HYP. More

WPP Buys B2B-based AI Tech Firm Satalia

Aug 23 2021

WPP today announced that it has acquired Satalia, which has expertise in applying AI across the logistics and supply chain. Terms of the deal have not been disclosed. More

Neustar Debuts Third-party Cookie Deprecation Assessment

Aug 23 2021

Consumer data firm Neustar has launched a process called the Fabrick Impact Assessment, to help marketers diagnose and mitigate the impact of third-party cookie deprecation and device ID loss across their media and measurement investments. More

New CEO at Research Society as Molloy Departs

Aug 23 2021

Australia's professional insights association the Research Society has appointed Angus Hunter as Chief Executive Officer, replacing Elissa Molloy, who led the society for more than sixteen years. More

VST Launches 'Planogram Visualizer' Virtual Shelf Tool

Aug 23 2021

Retail tech provider Virtual Store Trials (VST) has launched a self-serve product called Planogram Visualizer, to enable CPG brands and FMCG retailers to build virtual grocery shelves for planning and testing. More

Expansion Funds for Data Sharing Platform Metabase

Aug 23 2021

In the US, business data and analytics sharing platform Metabase has raised $30m in a Series B round of funding, which it will use to support its efforts to accelerate the customer onboarding process, and further simplify user experience. More

Medallia Launches Healthcare Payer Retention Suite

Aug 23 2021

US-based customer experience management specialist Medallia has launched the Healthcare Payer Member Retention and Engagement Suite, to enable insurers to engage members by gathering instantaneous feedback and insights across all channels. More

Merkle Adds Cookie-less Audience Targeting to ActionIQ

Aug 23 2021

Data-driven customer experience management (CXM) platform Merkle has added its Merkury cookie-less audience targeting tool to customer data platform ActionIQ, to enable personalization for both anonymous and known consumers. More

Genius Sports Buys Video Personalization Firm Spirable

Aug 20 2021

Sports data tech company Genius Sports has acquired Spirable, which helps clients create and optimize personalized video content across social media, CRM, messenger and display channels. Terms of the deal were not disclosed. More

South Africa's BMi Promotes for CEO and COO Roles

Aug 20 2021

In South Africa, full-service agency BMi Research has promoted Jenni-Ruth Coggin to Chief Executive Officer and Cindi Collett to Chief Operating Officer. More

Catalina in Purchase-Based OOH Audience Targeting Deal

Aug 20 2021

In the US, shopper intelligence firm Catalina has partnered with out-of-home (OOH) buying program AdQuick to launch a purchase-based audience targeting and sales lift measurement insights service for OOH media buyers. More

Dynata Hires New Chief Technology Officer

Aug 20 2021

First-party data and insights platform Dynata has appointed Dilip Nagaraja as Chief Technology Officer, driving the continued development of the firm's platform and automating the processing, access and distribution of its products. More

Channel 4 Launches Performance Data Report

Aug 20 2021

UK TV station Channel 4 has launched the Producers Performance Report, giving individual producers data on how their new programmes have performed on All 4 and the broadcaster's linear channels. More

Commerce Signals Launches SVOD Trends Report

Aug 20 2021

In the US, Verisk-owned transaction data provider Commerce Signals has launched the SVOD Trends Report, which tracks and analyzes consumer behavior across Netflix, Amazon Video, Disney+, HBO Max, Hulu, Paramount+ and Peacock. More

Petalfast in Cannabis Sector Big Data Partnership

Aug 20 2021

In the US, cannabis sector sales and marketing agency Petalfast has partnered with alcohol beverage analytics, data management and performance management firm Dimensional Insight to add big data to its offering. More

Merkle Opens Tech Consulting Practice

Aug 19 2021

In London, data-driven customer experience management (CXM) company Merkle has opened a dedicated Technology Consulting practice, and appointed its Senior Director of Solutions Andy Ankrah to lead it. More

New Firm for Former WPP AUNZ Data CEO Ben Dixon

Aug 19 2021

In Australia, Ben Dixon, WPP AUNZ's former CEO of Data Investment Management, has been named Chief Executive Officer of newly launched single-source data business Fonto. More

Panelbase Hires Client Account Director in London

Aug 19 2021

Northumberland, UK-based online research supplier Panelbase has appointed former Toluna exec Priya Nepoleon as Client Account Director, based in London. More

Annalect Names New COO and SVP

Aug 19 2021

Omnicom-owned data and analytics firm Annalect has appointed Matt Nolan as Chief Operating Officer, based in Sydney, Australia from September. Separately, Dimitris Tsioutsias has recently been named SVP Measurement & Optimization Solutions, based in the US. More

TV Data Initiative Sets Up Expert Advisory Group

Aug 19 2021

New York-based consortium the TV Data Initiative (TVDI) has set up an Expert Advisory Group (EAG), comprising execs from across the industry who will work with the founding members to help advertisers, programmers and distributors 'unlock the potential of the data-driven TV ecosystem'. More

New Funds for Data Protection Firm Baffle

Aug 19 2021

US-based data protection company Baffle has raised $20m in a Series B round of funding, which it will use to scale up product development of its go-to-market engine. More

WEVO Adds Custom Questions to Journey Tests

Aug 19 2021

In the US, user experience (UX) platform WEVO has added a Custom Questions feature to its WEVO Journey tests, enabling customers to add their own UX questions. More

Epsilon CEO Bryan Kennedy to Retire

Aug 18 2021

Bryan Kennedy, CEO of US data analytics company Epsilon, is retiring at the end of 2021 and has now moved into an advisory post. John Giuliani, former CEO of personalized digital marketing specialist Conversant, has replaced Kennedy in the role of Executive Chairman. More

InfoSum Raises $65m for Business Growth

Aug 18 2021

In New York, data collaboration platform InfoSum has raised $65m in a Series B round of funding, which it will use to hire across all areas of the business, expand into new regions, and further develop its technology. More

Youth Researcher YPulse Expands Coverage to Europe

Aug 18 2021

New York-based youth research specialist YPulse is adding Western European data to its youth insights platform, providing data and insights on Gen Z and Millennial consumers aged 13 to 39 in the UK, Germany, France, Italy, and Spain from next month. More

HFS Hires Leader for New Sourcing Advisory Practice

Aug 18 2021

Technology and services analyst HFS Research has launched a Sourcing Advisory practice and appointed long-time TPI exec Steve Koutros to lead it. He is based in the Netherlands. More

Programmatic Ad Firm MOLOCO Raises $150m

Aug 18 2021

US-based programmatic advertising company MOLOCO has raised $150m in a Series C round of funding, which it will use to fast-track its product and engineering roadmap, expand into new geographies and markets, and hire for key positions. More

Heap Adds Two Chiefs to Leadership Team

Aug 18 2021

US-based insight automation specialist Heap has appointed Ahmed Quadri as Chief Customer Officer, and Sean Andrew as Chief Revenue Officer, replacing Marc Troyan and Dennis Dresser respectively. More

Smarty Pants Hires Media Researcher Michael Desmarais

Aug 18 2021

US-based youth and family researcher Smarty Pants has hired long-time ViacomCBS exec Michael Desmarais as Vice President, based in Los Angeles. More

Growth Funds for Insight Sharing Platform Bloomfire

Aug 17 2021

In the US, knowledge management platform Bloomfire has raised a 'significant' amount of equity funding, which it will use to accelerate company growth and product innovation. More

Essence Launches Data Health Check Consultancy Service

Aug 17 2021

In Singapore, WPP-owned media agency Essence has launched a service called Data Health Check consulting, to help brands develop their audience data strategies. More

Official Launch for Sponsorship Data Firm FanAI

Aug 17 2021

In the US, Johannes Waldstein and Dieter Neujahr have officially launched a platform called FanAI, which helps marketers measure, optimize and monetize sports sponsorships. More

MR Translation Specialist GlobaLexicon Acquired

Aug 17 2021

London-based market research and healthcare translation specialist GlobaLexicon has been acquired by language services business Toppan Digital Language, for an undisclosed sum. More

Savanta Buys MSI International

Aug 17 2021

Next15's data and insights group Savanta has acquired Pennsylvania, US-based full-service agency MSI International. Terms of the deal have not been disclosed. More

CivicScience Launches Advertising Division

Aug 16 2021

In Pittsburgh, USA, market intelligence company CivicScience is launching an advertising company tapping data from its 100m plus survey respondents. The new firm starts with $15m seed funding from investors including the NPD Group, and is led by CEO Doug Lauretano. More

$120m Funding for Fast-Growing Adverity

Aug 16 2021

Vienna, Austria-based marketing analytics platform Adverity has closed a $120 million Series D financing round. More

Google Bans SafeGraph for Selling User Location Data

Aug 16 2021

In the US, Google has banned foot traffic insights firm SafeGraph from its Playstore, for collecting and selling smartphone users' location data. More

MERGE Buys Marketing Consultancy Blue Moon Digital

Aug 16 2021

In the US, health and wellness sector tech company MERGE has acquired digital marketing consultancy Blue Moon Digital, which combines performance marketing, analytics, data science and technology. Terms of the deal have not been disclosed. More

Verint Buys Conversocial

Aug 16 2021

US-based analytics and customer engagement business Verint has announced the acquisition of personalized social messaging provider Conversocial for $50 million in cash. More

Borderless Access Adds VP Panel Solutions

Aug 16 2021

In Bengaluru, India, digital MR product and solutions company Borderless Access has appointed Vittesh Kalambi as Vice President - Panel Solutions. More

Lifesight and Eyeota Link for Customer ID Roll Out

Aug 16 2021

New York-based customer intelligence platform Lifesight has partnered with audience technology platform Eyeota to roll out its customer identification data in eight new global markets. More

Uncommon Launches CX Division

Aug 16 2021

In London, Uncommon Creative Studio has launched a Customer Experience (CX) division called the Practice, led by former Lida CEO Jonathan Goodman. More

Nielsen Requests MRC Accreditation Pause

Aug 13 2021

Nielsen has asked the Media Rating Council (MRC) to pause accreditation of its national TV rating service, after claims it had underreported data during the pandemic. If approved, Nielsen will operate without the MRC seal of approval in a 'hiatus' period which could last for up to six months. More

Investor Buys Major Stake in MediaSense

Aug 13 2021

Private equity firm Apiary Capital has acquired a 'significant stake' in London-based MediaSense, whose Analytics practice manages more than $15 billion of media expenditure on behalf of clients. More

DoubleVerify 'Neutralizes' CTV Fraud Scheme

Aug 13 2021

Digital media measurement and analytics specialist DoubleVerify has identified and 'neutralized' an advertising fraud scheme called 'SmokeScreen', which causes screensavers to hijack CTV (Connected TV) devices to generate impressions, even when screens are off. More

Seed Funds for Cannabis Consumer Data Firm Surfside

Aug 13 2021

In New York, cannabis-focused customer data platform Surfside has raised $4m in a seed round of funding, and plans to double its workforce and launch new services. More

Analytics Firm Gathi Acquired by Infostretch

Aug 13 2021

In the US, analytic solutions and services provider Gathi Analytics has been acquired by digital engineering services firm Infostretch, for an undisclosed sum. More

Revenue Intelligence Firm People.ai Raises $100m

Aug 13 2021

US-based revenue intelligence platform People.ai has raised $100m in a Series D round of funding, which it will invest in its SmartData platform, and in new industry segments and geographies. More

RTB House Enhances Path-to-Purchase View

Aug 13 2021

Retargeting tech company RTB House has updated its Deep Learning AI Engine, to provide brands with an enhanced view of consumers throughout their path to purchase. More

Australia's Total TV Metrics Roll Out

Aug 12 2021

Australia's total television measurement system VOZ has gone public, with reports now available on the Virtual Oz web site of operator OzTam, alongside the latter's Total TV reach reports and BVOD-specific reports. More

Macromill Launches Ads Division

Aug 12 2021

Tokyo-based Macromill has announced the launch of a digital advertising business, Macromill Ads, tapping the data from its 1.3m proprietary consumer panelists to provide a one-stop service from ad planning and distribution to the measurement of effectiveness. More

Aha! Rolls Out Qualtrics Integration

Aug 12 2021

In the US, online qual research platform Aha! Insights Technology has announced an integration with Experience Management (XM) provider Qualtrics, augmenting its suite of strategic qual / quant activities and tools. More

New Marketing Leader for OpinionRoute

Aug 12 2021

Cleveland, OH-based research technology and data collection services firm OpinionRoute has announced the appointment of Heather Hall as Senior Vice President of Marketing. More

Schlesinger Unveils New Chat Solution QuantText

Aug 12 2021

Data collection and research services provider Schlesinger Group has launched QuantText, a chat solution used to add a qualitative phase to quant research. More

Comscore Q2 Results Disappoint Despite Recent Wins

Aug 11 2021

Comscore has reported financial results for the quarter ended June 30th, with revenue down 1% to $87.7m, and adjusted EBITDA of $2.6m, dropping sharply from $9.2m a year earlier. The firm says the positive results of recent partnerships and agreements will show up later in the year. More

Integral Ad Science Buys CTV Ad Platform for $220m

Aug 11 2021

Digital ad verification firm Integral Ad Science (IAS) has announced the acquisition of CTV advertising platform Publica, in a 75% cash and 25% stock transaction valued at $220m. More

Momentive Adds B2B Sample

Aug 11 2021

Momentive, until recently known as SurveyMonkey, has announced an expansion of its MR targeting capabilities to meet growing demand from b2b customers, and tapping the resources of Dynata and Schlesinger Group. More

Unlimited Promotes for COO Role

Aug 11 2021

UK-based integrated agency group Unlimited has promoted its CFO Ed Guest to the role of Chief Operating Officer. More

Toluna Start Adds New Product Development Tools

Aug 10 2021

Consumer insights platform Toluna has added a range of new product development methodologies to its Start platform, including needs identification, ideation, and claims testing solutions. More

MetrixLab Names Strauss UK Managing Director

Aug 10 2021

Digital research firm MetrixLab has promoted Claudia Strauss to the role of UK Managing Director, replacing Angela Morgans who will focus full-time on her position as Regional Managing Director for MetrixLab Europe. More

Alida Debuts 'Total Experience Management' Integration

Aug 10 2021

In Canada, customer intelligence specialist Alida has launched an approach it calls Total Experience Management (TXM), promising to help organizations combine the voice of their customers and employees with the ability to deliver 'extraordinary' experiences. More

New Funds for Product Analysis Firm Statsig

Aug 10 2021

In the US, product assessment platform Statsig has raised $10.4m in a Series A round of funding, which it will use to recruit for design, product, data science, sales and marketing. More

Bland Named Walnut MD

Aug 10 2021

In the UK, insight business Walnut Unlimited has promoted Chris Bland to the role of Managing Director, overseeing the day-to-day running of the agency. He takes over from Jane Rudling, who will continue in her role as Head of Unlimited's Insights & Analytics division. More

Team One Hires First Chief Data Officer

Aug 10 2021

In the US, Publicis-owned integrated media, digital and communications agency Team One has hired Prachi Priya for the newly created role of Chief Data Officer. More

Janus Returns to Havas helia as Group Head of Data

Aug 10 2021

In the UK, Ol Janus has returned to customer engagement and data agency Havas helia in the newly created role of Group Head of Data. More

New Fox Contract, YouTube Integration for Comscore

Aug 9 2021

Comscore has announced an expanded, multi-year agreement with broadcaster Fox Corp., to include national TV measurement; and separately that it will incorporate YouTube and YouTube TV measurement - including CTV - into its signature Campaign Ratings cross-platform service. More

BARB Adds Smartphones for Four-Screen Viewing Data

Aug 9 2021

UK audience measurement body BARB has launched metrics for 'total four-screen viewing', adding smartphones to its existing coverage of unduplicated reach and time spent viewing across TV sets, tablets and PCs. More

WPP Reports Revenue Already Back to 2019 Levels

Aug 9 2021

In interim results, WPP has reported a 'strong' first half, with revenue returning to 2019 levels 'a year ahead of plan'. H1 2021 revenue of £6.13bn was up 9.8% on last year's Covid-hit figure, and the group returned to a profit before tax (£394m) after losses of £3.18bn a year earlier. More

$100m for Digital Experience Data Firm FullStory

Aug 9 2021

Atlanta, US-based digital experience intelligence firm FullStory has raised $100m in a Series D round of funding, which it will use to expand its business internationally. The latest round values the company at $1.8 billion. More

Flashtalking and TVSquared Link for Audience Insights

Aug 9 2021

US-based ad serving, measurement and technology company Flashtalking has partnered with cross-platform TV measurement specialist TVSquared, to provide real-time, household-level insights to advertisers globally. More

Xandr Launches Audience Targeting Tool 'Monetize TV'

Aug 9 2021

New York-based Xandr, the advertising and analytics division of AT&T, has launched an audience-based platform called Monetize TV, allowing buyers to reach target audiences at scale. More

Customer Insights Engine Retain Raises $23m

Aug 9 2021

San Francisco-based retain.AI, which describes itself as a Customer Insights Engine (CIE), has raised $23m in Series A funding, which it will use to accelerate growth and bring in 'top talent'. More

Comscore and Commerce Signals in Cookie-free Deal

Aug 9 2021

Comscore and Verisk-owned transaction data provider Commerce Signals have partnered to develop contextual audiences for cookieless ad targeting across digital mobile, and CTV inventory, for the retail industry. More

Momentive Q2 Revenue Up 20%

Aug 6 2021

Momentive (formerly SurveyMonkey) has reported a 20% increase in second quarter revenue to $109.4m, from $90.9m a year earlier; with a 33% rise in Enterprise sales to $33.9m and self-service revenue up 15% to $75.5m. More

Data Axle Buys Direct Marketing Firm Exact Data

Aug 6 2021

US-based Data Axle, which was previously known as Infogroup, has acquired multi-channel direct marketing solutions specialist Exact Data for an undisclosed sum. More

Microsoft Man Named LiveRamp Chief Product Officer

Aug 6 2021

San Francisco-based enterprise data connectivity and analytics platform LiveRamp has appointed former Microsoft exec David Pann as Chief Product Officer. More

Expansion Funds for Bounteous

Aug 6 2021

In the US, insights-driven digital experience consultancy Bounteous has raised an undisclosed amount of investment from New Mountain Capital, for use in expanding headcount, launching new services and developing further co-innovation methods. More

Survey2Connect Adds WhatsApp Survey Integration

Aug 6 2021

Survey2Connect has integrated its platform with WhatsApp, allowing clients to share survey links with respondents via the instant messaging program. More

MRC Accreditation for Location Data Firm GroundTruth

Aug 6 2021

New York-based location data specialist GroundTruth has been granted Media Rating Council (MRC) accreditation for its location, place and visitation data sets. More

Nielsen Prepares for Next-Gen PPM Roll Out

Aug 5 2021

From September, Nielsen will begin placing approximately 3,000 newly designed Portable People Meter (PPM) wearable audience measurement devices with a subset of its nearly 60,000 active PPM panelists, as part of plans to modernize its panels and improve panelist experience. More

Phoenix MI Buys Research-based Ad Agency Communicus

Aug 5 2021

In the US, advertising and brand specialist Phoenix Marketing International (Phoenix MI) has acquired research-based consultancy Communicus, which provides insights into how ad campaigns build brands and motivate purchasing. Terms of the deal were not disclosed. More

IRI Launches 'Marketplace' Partner Ecosystem

Aug 5 2021

In the US, consumer data giant IRI has launched a network called IRI Marketplace, bringing together the firm's technology, data, and analytical partners on a single platform. More

dobney.com Launches 'Conjoint Explorer' Design Tool

Aug 5 2021

In the UK, marketing insights provider dobney.com has launched an app called Conjoint Explorer, which helps improve conjoint analysis design and speed up the process of refining attribute and level descriptions. More

Funds for Customer Success Intell Firm CompleteCSM

Aug 5 2021

In the US, customer success intelligence specialist CompleteCSM has closed a $500k round of seed funding, which it will use to deepen partnerships with pilot customers, integrate with tech partners, and read its biometric, emotion and sentiment data. More

Kantar to Sell Reputation Intelligence Business

Aug 4 2021

Kantar has announced plans to sell its Reputation Intelligence business to software investor Symphony Technology Group (STG). Terms of the proposed deal, which is expected to conclude by the end of 2021, have not been disclosed. More

Mathilde Lelièvre Named Toluna Chief Operations Officer

Aug 4 2021

In France, consumer intelligence platform Toluna has promoted Mathilde Lelièvre to COO, with a seat on the Executive Board. As well as directing the firm's global business operations she is tasked with fostering a culture focused on people, diversity and inclusion. More

Angel Funds for New MR Platform ThoughtWorld

Aug 4 2021

In the US, market research and social media platform ThoughtWorld has closed a $2m angel investor round from unnamed sources, which it will use to continue building infrastructure, add to its stream of art using the company's patent-pending 3D technology, and establish an active user base. More

Centro Launches Cookieless Contextual Targeting

Aug 4 2021

In the US, digital ad automation tech provider Centro has launched a cookieless targeting feature which automatically recommends contextual categories based on a marketer's best performing audiences. More

Phoenix Hires Ipsos' Kevin Wood

Aug 4 2021

In the US, advertising and brand specialist Phoenix Marketing International has appointed former Ipsos exec Kevin Wood as SVP Business Consulting. More

Media Monitors Launches Podcast Measure

Aug 4 2021

In the US, Media Monitors has launched a Podcast Monitoring Service, analyzing all episodes of thousands of the most popular national audio files. More

S4Capital Merges MediaMonks and MightyHive

Aug 3 2021

Sir Martin Sorrell's S4Capital has merged its digital content production company MediaMonks and digital media solutions provider MightyHive into a single data, digital media and tech brand called Media.Monks. More

Dynata Acquires Survey Platform inBrain.ai

Aug 3 2021

In the US, first-party data company Dynata has acquired consumer engagement and survey platform inBrain.ai, for an undisclosed sum. More

ARF Issues Identity Resolution Sector Guide

Aug 3 2021

In New York, the Advertising Research Foundation (ARF) has issued an analysis of the current state of the identity resolution industry, to help 'demystify' solutions and practices and provide the ad and marketing sectors with information about providers. More

Funds for Customer Analytics Firm MoEngage

Aug 3 2021

In Indonesia, customer analytics platform MoEngage has raised $32.5m in a Series C1 add-on round of funding, which it will use to accelerate global growth and strengthen its product's AI and predictive capabilities. More

Savanta Expands Fast Turnaround Essentials Suite

Aug 3 2021

Next15's data and insights group Savanta has expanded its Essentials suits of tools with the addition of creative testing, employee experience and stakeholder perceptions modules. More

Seed Funds for Workforce Intell Firm Revelio Labs

Aug 3 2021

In New York, workforce intelligence provider Revelio Labs has raised $4m in a seed round of funding, which it will use to expand its offer beyond investment management to corporate HR and strategy. More

Screen Engine/ASI Hires for New Audience Solution

Aug 2 2021

Hollywood research firm Screen Engine/ASI (SE/ASI) has teamed up with custom audience solutions company Dstillery to launch Audience Engine, a new research-based audience targeting solution for media, ents and ad tech clients; and hired film and television media veteran Melanie Jones to lead it. More

Verve Promotes Seven, Hires to Support Waitrose Win

Aug 2 2021

Community panels pioneer Verve has appointed Tesco veteran Simon Taylor as a Research Director leading its grocery specialism, supporting key client the John Lewis Partnership; and has announced seven promotions. More

Co-founder Naidus Retires from Gazelle Global

Aug 2 2021

Manhattan, NY-based sampling, field management and data collection firm Gazelle Global has announced the retirement of one of its co-founders, Harriet Naidus, and the full acquisition of the company by the other, Anne Tancredi Brown. More

Nature Hires in Sydney, Melbourne and NZ

Aug 2 2021

Australia-based strategic insights consultancy Nature has added nine new staff, following strong growth in the last year. More

Morning Consult Expands in US

Aug 2 2021

In the US, consumer insights platform Morning Consult has appointed five new senior members of staff, four at Managing Director level, and including former Kantar execs Ben Mansell and Sara VanTassel. More

Growth Funds for Sensory Data Firm Aromyx

Aug 2 2021

Aromyx, which has developed technology to digitize and quantify the information from sensory receptors in the human nose and tongue, has raised $10m in a Series A round. Funds will help increase capacity and automation capabilities, improve AI algorithms, and expand its lab and software teams. More

Talking Medicines in Transformation Partnership

Aug 2 2021

Glasgow, Scotland-based pharma sector social media intelligence company Talking Medicines has partnered with consultancy Closing Delta, to help marketers accelerate their digital transformation plans. More

Forsta and Watermelon Combine CX Expertise

Jul 30 2021

Customer experience (CX) and research tech company Forsta has announced a partnership with CX and insights specialist Watermelon, to deliver CX expertise, methods and technology via Forsta's CX platform. More

DigitalMR Abbreviates Name, Extends Services

Jul 30 2021

London-based online specialist DigitalMR has been renamed DMR after expanding its artificial intelligence capabilities beyond 'digital' to include customer experience management, customer journey optimisation, alternative data for funds and other use cases. More

App Performance Monitoring Firm Coralogix Raises $55m

Jul 30 2021

San Francisco-based app performance monitoring platform Coralogix has raised $55m in a Series C round of funding, which it will use to scale its R&D teams and go-to-market strategy. More

HRW Adds Two Behavioural Science Analysts

Jul 30 2021

Sector specialist agency HRW (Healthcare Research Worldwide) has hired Jeremy Koloski and Alexandra Petrache as Behavioural Science Analysts in its HRW Shift division - Koloski in Manhattan, US and Petrache at the firm's headquarters in Oxford, UK. More

Zinklar Hires Kantar's Ignasi Fernández as CMO

Jul 30 2021

In Barcelona, market research platform Zinklar has appointed long-time Kantar exec Ignasi Fernández as Chief Marketing Officer, to help consolidate the firm's international presence in key markets including Europe, the US and Latin America. More

Qualtrics to Buy Clarabridge

Jul 29 2021

Experience Management giant Qualtrics has announced a definitive agreement to acquire conversational analytics firm Clarabridge, in a stock transaction valued at $1.125bn. More

Nielsen Q2 Revenue Back to 2019 Levels

Jul 29 2021

Nielsen has announced a 6.2% increase in second quarter revenues to $861m on both a reported and organic basis (4.5% in constant currency terms), up from $811m in the prior year period, and similar to revenue for the Global Media half of the business in Q2 2019. More

AdTheorent to List on NASDAQ

Jul 29 2021

Data science and machine learning-based ad platform AdTheorent is to list on the NASDAQ via an MCAP merger. The deal values the company at approximately $775m. More

TEG Merges Units to Form Ovation

Jul 29 2021

Sydney-based TEG, which offers ticketing, live entertainment and data analytics, has merged its Analytics, Digital and Insights divisions to create a marketing and technology solution called Ovation. More

Consumer Feedback Platform Native.AI Hires CTO

Jul 29 2021

Real-time consumer feedback and market intelligence platform Native.AI has appointed Mike Jackson as Chief Technology Officer, to drive adoption of the firm's AI-powered solution. This enables clients in food, beverage and CPG sectors to analyze and act on customer feedback. More

BlueConic Launches Data 'Clean Room Solution'

Jul 29 2021

Customer data platform BlueConic has launched a 'clean room solution', allowing clients to facilitate second-party data sharing in a privacy-safe environment. More

AdPredictive Hires Former FBI Man as Analytics EVP

Jul 29 2021

In New York, customer intelligence software platform AdPredictive has appointed Travis Rhoades as EVP of Data Analytics and Intelligence. More

$50m Funds for Real-Time Research Platform Suzy

Jul 28 2021

New York-based real-time MR software platform Suzy has closed a $50 million Series D funding round, more than doubling the total is has raised to date. More

Merger of Stagwell and MDC Approved

Jul 28 2021

Shareholders in marcoms conglomerate MDC Partners Inc. have voted more than three to one in favour of its merger with Mark Penn's Stagwell Group, owner of the Harris and Harris Poll brands. More

Outbrain Joins Nasdaq with $160m Float

Jul 28 2021

Content discovery and personalisation platform Outbrain has become a public company, via an IPO of 8m shares of common stock. The firm began trading on the Nasdaq Global Market under the symbol OB, on Friday. More

Behaviorally Launches Visual Recognition Tool

Jul 28 2021

Shopper insight specialist Behaviorally has launched a platform called Flash PDP, powered by visual recognition AI and allowing brands to optimize visual content on eCommerce product detail pages. More

Forsta Hires Head of Sales for the Americas

Jul 28 2021

Forsta, the recently merged business of research software firms Confirmit and FocusVision, has appointed former Adobe / OpinionLab exec Jim Reitz as Head of Sales for the Americas, Voice of Customer and Employee (VOC/VOE). More

New Funds for Facial Recognition Firm Clearview AI

Jul 28 2021

In New York, facial recognition start-up Clearview AI has raised $30m in a Series B round of funding, which values the company at $130m. More

Wigley to Lead New Merkle UK Analytics Practice

Jul 28 2021

Merkle, the CXM business of marcoms giant dentsu, has appointed Dan Wigley to lead its combined UK analytics practice. More

Nielsen Debuts Cookieless Measurement Approach

Jul 27 2021

Nielsen has launched an approach to measure authenticated and unauthenticated web traffic and validate first-party server data with real consumer behavior. More

First-Party Data for Comscore's Predictive Audiences

Jul 27 2021

Comscore is to begin incorporating first-party data into its cookie-free audience targeting solution, Predictive Audiences, in collaboration with Experian, InfoSum and LiveRamp. More

New COO and CRO for Kochava

Jul 27 2021

US-based mobile app analytics and attribution specialist Kochava has appointed Bryce Kliewer as Chief Operating Officer, while Nicolas Beraudo joins as Chief Revenue Officer. More

Essence Creates Standalone Data and Tech Service

Jul 27 2021

In the UK, GroupM-owned media agency Essence has announced that its EMEA Consulting division will now offer the group's data, media and technology expertise as a standalone service. More

SCA Names First Head of Content Insights

Jul 27 2021

Scott Muller has returned to Australian media company Southern Cross Austereo (SCA) in the newly created role of Head of Content Insights. More

Medallia Lines Up $6.4bn Sale to Thoma Bravo

Jul 27 2021

US-based customer experience management specialist Medallia has agreed terms of a sale to software investment firm Thoma Bravo, in an all-cash transaction valuing the company at $6.4 billion. Bids from other potential buyers will also be considered over the next 40 days. More

CFO Greg Fink to Leave Comscore

Jul 26 2021

Comscore Chief Financial Officer Greg Fink will be leaving the company at the end of August, 'to pursue new interests'. More

Former Dentsu Chief Nick Brien Takes Reins at Amobee

Jul 26 2021

Mobile ad targeting firm Amobee has appointed former Dentsu leader Nick Brien as Chief Executive Officer. He replaces Samba Natarajan, who will now focus on his role as CEO of Strategic Portfolio at parent company Singtel Group, and will continue as an Amobee Board member. More

Accenture Buys Workforce Insight

Jul 26 2021

Professional services giant Accenture has acquired consultancy Workforce Insight, which offers a range of advisory, analytics and technology services for workforce management (WFM) and human capital management (HCM). Terms of the deal were not disclosed. More

SCA Invests in SourseAI for Listener Recommendations

Jul 26 2021

Australian media company Southern Cross Austereo (SCA) has invested an undisclosed amount in artificial intelligence and machine learning company SourseAI, which will provide content recommendations to SCA's listeners. More

SambaTV Launches Geographic / Demographic Dashboard

Jul 26 2021

Cross-screen television insights and analytics provider Samba TV has launched an interactive dashboard featuring geographic and demographic analysis of viewing in real time across the world, starting with the US, UK, Germany and Australia. More

DoubleVerify Gets MRC CTV Accreditation

Jul 26 2021

In New York, digital media measurement software and analytics specialist DoubleVerify (DV) has received MRC accreditation for its video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics. More

Ipsos H1 Revenue Jumps 26.4%

Jul 23 2021

Ipsos has reported a 26.4% increase in first half year revenue to EUR 993.3m, compared with EUR 786.0m in the prior year period and well up on the EUR 903.4m recorded in H1 2019. Organic growth from H1 2020 was 31.5%. More

Harris Germany CEO Thomas Rodenhausen to Exit

Jul 23 2021

Harris Interactive has announced that Thomas Rodenhausen, CEO for Germany, is leaving at the end of this month. He will continue advising the leadership of parent company Toluna Group on strategic growth initiatives. More

YouGov Teen Profiles Launches in the US

Jul 23 2021

YouGov has launched a dataset called 'Teen Profiles' to provide brands and agencies with insights into the attitudes, habits and behavior of 13-to-17-year-olds in the US. More

NBCUniversal and Sky Launch Research-led Co-Lab

Jul 23 2021

Broadcasters NBCUniversal and Sky have launched a culture-focused consultancy and research division called Co-Lab. More

Customer Data Firm Okendo Raises Funds to Expand Team

Jul 23 2021

In the US, customer data marketing platform Okendo has raised $5.3m in a seed round of funding, which it will use to hire across all departments, with a focus on engineering, marketing and sales positions. More

Launch of Contextual Data and Targeting Firm Kopa

Jul 23 2021

In Australia, digital AdTech industry exec Trent Silins has launched a contextual data and technology firm called Kopa, to help marketers improve their video campaigns with contextual targeting, reporting and insights. More

John Lee Named First NBCUniversal Chief Data Officer

Jul 22 2021

In the US, media and entertainment giant NBCUniversal has hired long-time Merkle exec John Lee for its newly created position of Chief Data Officer, tasked with leading a new enterprise-wide Consumer Identity and Data Strategy unit. More

New Funding for Zero-party Shopper Data Firm Octane AI

Jul 22 2021

In New York, 'zero-party' data marketing platform Octane AI has raised $5m in a round of funding, which it will use to help merchants personalize shoppers' eCommerce experiences. More

Fiftyfive5 Hires System 1 Man Ed Harrison

Jul 22 2021

Australian insights consultancy Fiftyfive5 has appointed Ed Harrison as Brand and Communications specialist, after nearly eighteen years at behavioural science specialist System 1 ANZ. More

BritainThinks Hires Five, Promotes Seven

Jul 22 2021

In London, international insight and strategy consultancy BritainThinks has appointed five new members of staff and made a raft of promotions. More

Momentive Debuts SurveyMonkey Enterprise app for Zoom

Jul 22 2021

Momentive has adapted its SurveyMonkey Enterprise app for Zoom Video Communications, in order to deliver an embedded feedback experience through Zoom meetings. More

Toluna Hires and Promotes in US

Jul 22 2021

In the US, Toluna has made several appointments, including Tammy Young as Senior Vice President of Sales. Additionally, Bill Cohen joins as VP, Client Director; Matt Kennedy as AVP, Client Director; and Katelyn Jones as Client Manager; and the firm has also made several promotions. More

Sorrell's S4 Secures Loans for Future Acquisitions

Jul 21 2021

Sir Martin Sorrell's digital advertising and marketing services investment vehicle S4Capital has secured new loan and debt facilities, to refinance existing borrowing and for future acquisitions. More

Traction Advising Guides Sale of TINYpulse to Limeade

Jul 21 2021

Former Toluna execs Mark Simon and Lowell Ricklefs have just advised on the sale of employee listening platform TINYpulse to employee wellbeing firm Limeade, through their mergers and acquisitions (M&A) advisory consultancy Traction Advising. More

Pureprofile Announces 'Best Quarter Yet'

Jul 21 2021

Australia-based digital research platform Pureprofile has reported a 58% increase in revenue to $8.4m for its latest quarter (Q4) ending 30 June 2021 - its best growth quarter to date. Full year revenue was up 24% to $30m compared with full year 2020. More

Forsta Names Questback's Wylutzki-Boehme DACH MD

Jul 21 2021

Forsta, the recently merged business of research software firms Confirmit and FocusVision, has appointed former Questback exec Volker Wylutzki-Boehme as Managing Director and Head of Voice of Customer (VOC) and Voice of Employee (VOE) Experiences in the DACH region. More

Deep.ad Launches PanelBot Visual Media Analysis Tool

Jul 21 2021

Content recognition platform Deep.ad has launched a data extraction tool called PanelBot, to enable researchers to uncover what market intelligence visual media contains - such as brand names, logos, product categories and trademarks - and where the asset is from. More

Behaviorally Hires YouGov's Danielle DuPreé

Jul 21 2021

In the US, shopper insights specialist Behaviorally has appointed former YouGov exec Danielle DuPreé as Vice President, Market Development. She is based in Teaneck, NJ. More

ThinkAnalytics and Gracenote in Personalized Imagery Deal

Jul 21 2021

Personalized content and viewer insights provider ThinkAnalytics and Nielsen's entertainment metadata specialist Gracenote have partnered to launch a solution through which TV providers can improve image-based personalized video search and recommendations. More

Sthanunathan to Advise Schlesinger and quantilope

Jul 20 2021

Former Unilever exec Stan Sthanunathan has joined the Board of data and research services company Schlesinger Group and been named a Strategic Board Advisor at insights automation platform quantilope. More

Kantar Americas CEO Reed Cundiff Steps Down

Jul 20 2021

Kantar Americas CEO Reed Cundiff has made the decision to leave his role, after 're-evaluating his personal priorities'. More

New Funds for Data Management Platform Audigent

Jul 20 2021

New York-based entertainment, sports and lifestyle sector data management platform (DMP) Audigent has raised $19.1m in a Series B round of financing, which it will use to expand its platform and its sales and marketing globally. More

Forethought Hires Stein for New Global CEO Role

Jul 20 2021

In Australia, customer and marketing analytics firm Forethought has hired former Annalect ANZ CEO Darren Stein as its first Global Chief Executive Officer. More

Senior Hires for Melbourne's Mobile Digital Insights

Jul 20 2021

Australia-based multinational mobile marketing research and consulting firm MDI (Mobile Digital Insights) has appointed Kim Albert as MD of its Australian operations, and Marsha Montebello in the newly created role of Commercial Director. More

CallMiner Launches Sales Conversation Analytics

Jul 20 2021

US-based conversation analytics specialist CallMiner has launched a solution called Sales Conversation Analytics (SCA), to analyze customer and prospect conversations, as well as rep performance. More

Mission Translate Appoints Two in UK

Jul 20 2021

In the UK, language and research services provider Mission Translate has appointed David Lamont as Global Sales Director and Steven Prior as Business Development Manager. More

Ipsos Hires New CEO, Truchot Moves to Chairman's Role

Jul 19 2021

Ipsos has appointed former L'Oréal Germany CEO Nathalie Roos as Chief Executive Officer, as co-founder Didier Truchot steps down from the role to become Chairman of the Board of Directors. More

Wunderkind to Launch European HQ in London

Jul 19 2021

Consumer behavioral marketing software firm Wunderkind is launching a European office in London, as it eyes 'strategic acquisitions'. The firm also plans to grow its EMEA office headcount to 100 this year. More

Behaviorally Names Inna Merenkova Europe MD

Jul 19 2021

Shopper insights specialist Behaviorally has appointed former PRS IN VIVO exec Inna Merenkova as Managing Director, Europe, based in London. More

Quotient Adds Multi-Touch Media Measurement to Platform

Jul 19 2021

California-based digital media analytics specialist Quotient has added 'multi-touch' media measurement and self-serve capabilities to its Analytics Platform, to enable users to evaluate the performance of their omnichannel campaigns run on the platform in near real time. More

Adikteev Launches Predictive Analytics Suite

Jul 19 2021

App user acquisition and ad retargeting specialist Adikteev has launched a predictive analytics platform to help those app publishers without data science resources - or who do not have the necessary data - to build data models. More

ENGINE Launches Audience Intelligence Platform

Jul 16 2021

Media and marketing services company ENGINE has launched a platform called Audience Intelligence, offering first-party data and integrations to enable advertisers to target audience profiles and develop media plans. More

Discuss.io Launches 'Augmented Insights'

Jul 16 2021

In the US, video feedback platform Discuss.io has launched a suite of intelligence tools called Augmented Insights, to help brands and agencies access and mine large amounts of unstructured data. More

Medallia Hires Freddie Mac Man in SVP Role

Jul 16 2021

In the US, customer experience management (CXM) specialist Medallia has appointed former Freddie Mac CX specialist Bill Staikos as Senior Vice President of Industry Solutions. More

Publicis Buys Retail Ad Targeting Platform

Jul 16 2021

Marcoms giant Publicis Groupe has acquired Australia-based self-service retail ad-serving and targeting platform CitrusAd, which provides brands with access to customer intelligence based on first-party data from retailers. Terms of the deal were not disclosed. More

Two New US MDs for Data Firm fifty-five

Jul 16 2021

Data company fifty-five has promoted Robin Clayton to the role of Managing Director in New York, and appointed Alicia Arnold as Managing Director in Boston. More

New CEO for IAB Tech Lab

Jul 16 2021

In the US, R&D and standard-setting consortium the IAB Tech Lab has appointed Anthony Katsur as Chief Executive Officer, beginning August 2nd. He takes over from Dennis Buchheim, who has moved to Facebook as VP, Advertising Ecosystem. More

Verto Chief Brennan among Senior Hires for Dynata

Jul 15 2021

First-party data platform Dynata has hired former Verto Analytics CEO Pat Brennan as VP, Panel Development; while Nancy Brigham joins as VP, Research Science; John Talierco as Product Owner; and Naveen Goel as VP, India Operations. More

COMMUNITIES FEATURE: QuestionPro / Energizer Case Study

Jul 15 2021

Continuing our focus on communities Dan Fleetwood, President, Research & Insights at QuestionPro, looks at how the firm's community management platform has helped battery giant Energizer gather rapid and regular feedback in a fragmented market where loyalty is low. More

UK MR Budgets Down but... Turning Corner?

Jul 15 2021

UK market research budgets were revised down in the latest quarter, according to the latest IPA Bellwether Report - extending the negative trend seen since the third quarter of 2015. However, the latest MR budget reduction was the 'softest' in two years. More

Zappi Launches 'Amplify TV' Ad Insights Tool

Jul 15 2021

Ad and innovation testing platform Zappi has launched a predictive advertising tool called Amplify TV, to help brands uncover the impact of television advertising on sales and brand equity. More

Behaviorally Hires Senior Director in Singapore

Jul 15 2021

In Singapore, shopper insights specialist Behaviorally has appointed Stephen Dexter as Senior Director, Market Development. More

MiQ Names Global Chief Product Officer

Jul 15 2021

In New York, marketing intelligence and programmatic media specialist MiQ has appointed former GroupM exec Katherine Strieder as Global Chief Product Officer. More

Catalina Names New Chief Data & Analytics Officer

Jul 15 2021

In the US, shopper intelligence specialist Catalina has appointed Sean Murphy as Chief Data & Analytics Officer. He replaces Wes Chaar, who has taken the same job title at compliance software and services firm Fyllo. More

Alter Agents Launches Shopper Influence Program

Jul 15 2021

In the US, shopper behavior specialist Alter Agents has launched a tool called the Shopper Influence Research program, which uses a proprietary methodology to uncover shopper insights and help brands better understand consumers. More

$100m for Customer Data Platform Amperity

Jul 14 2021

In the US, AI-based customer data platform (CDP) Amperity has raised $100m in a Series D round of financing, which values the company at more than $1 billion. The new funds will be used to grow sales and marketing, expand internationally, and invest in R&D. More

Paquette Joins SmithGeiger Group to Launch New Unit

Jul 14 2021

US insights and content strategy firm The SmithGeiger Group has appointed Aaron Paquette to head and launch its new AccelerateSG brand, content and creative insights division, designed to address emerging trends in media and television broadcasting. More

MRC Accredits GumGum for Contextual Intelligence

Jul 14 2021

In the US, contextual advertising tech company GumGum has received MRC (Media Rating Council) accreditation for its Verity solution. More

LG Ads Names New CEO, Brings in Matta as President

Jul 14 2021

TV data and measurement company LG Ads has named co-founder and Chief Product Officer Raghu Kodige as Chief Executive, replacing co-founder Ashish Chordia who will move into the role of Executive Chairman. The firm has also named former Comscore CEO Serge Matta as President. More

Qualtrics Launches Workplace Understanding Solutions

Jul 14 2021

Experience management platform Qualtrics has launched a number of solutions helping organizations use employee feedback, on topics including office use and productivity. More

ZoomInfo to Buy Conversation Intelligence Firm Chorus

Jul 13 2021

US-based business data firm ZoomInfo is to acquire 'conversation intelligence' platform Chorus.ai for $575m in cash. More

SHG Founder Jerry Arbittier Launches New Company AOPS

Jul 13 2021

Jerry Arbittier, co-founder of SurveyHealthcareGlobus (SHG), has set up a new consulting business called Arbittier Opinion Panel Systems (AOPS), supporting healthcare market research firms and panel operators. More

InsightsNow Hires Team Leader

Jul 13 2021

In the US, behavioral research firm InsightsNow has hired long-time Coca-Cola exec Kristin Wright to manage its Research and Insights team. More

Price Tracking Firm Prisync Buys Competitor Marguard

Jul 13 2021

Competitor price tracking and monitoring specialist Prisync, headquartered in Istanbul, has acquired Lithuania-based competitor Marguard. Terms of the deal have not been disclosed. More

Rep Data Hires Mark Tzatzaris as a Partner

Jul 13 2021

In the US, data collection firm Rep Data has appointed former SurveyMonkey / Lucid exec Mark Tzatzaris as a Partner. More

Senior Hire for M&A Advisor JEGI

Jul 13 2021

In New York, mergers and acquisitions advisory firm JEGI CLARITY has appointed Chris Karl as Chief Business Development Officer. The firm has advised on many of the insight sector's key takeovers in recent years. More

Contentsquare Buys AI Company Upstride

Jul 13 2021

US-based user experience analytics platform Contentsquare has acquired AI company Upstride, which specializes in improving machine learning performance. Terms of the deal were not disclosed. More

Norstat Buys Dutch Data Collection Business

Jul 12 2021

Northern European data collection company Norstat Group has acquired Amsterdam-based firm Respondenten.nl, giving it a first presence in the Netherlands and a full-time headcount of more than 180. More

GroupM's Newland Joins Annalect in Data Lead Role

Jul 12 2021

OMG's analytics, data and tech agency Annalect has hired GroupM's Liesa Newland for the new role of Head of Data Infrastructure and Integration, covering Australia and New Zealand and starting on September 1st. More

ActiveCampaign Launches Developer Fund

Jul 12 2021

ActiveCampaign, a specialist in Customer Experience Automation (CXA), has launched a $2m Developer Fund offering support to app developers working on tools for its platform. More

Morning Consult Continues Expansion

Jul 9 2021

In New York, consumer insights platform Morning Consult has added seven former Kantar executives and three from Ipsos to its Commercial team. More

Australian Launch and Hires for PureSpectrum

Jul 9 2021

Sample marketplace PureSpectrum has added an Australian office, and appointed Anthony O'Brien to lead it as Vice President, ANZ. Daniel Soh also joins the firm in Singapore as Senior Account Director. More

Kantar Public Reveals 3-Tier German Investment Plan

Jul 9 2021

Kantar Public, the group's government and public sector practice, has announced a three-part investment strategy for its business in Germany. This includes the launch of a new Public Data Innovation Hub to support German data science, digital start-ups and micro businesses. More

Strong Growth for InSites Consulting

Jul 9 2021

Online communities specialist InSites Consulting has announced 10% revenue growth for the fiscal year 2020-2021, adding 'up to EUR 66m worldwide'. More

M&C Saatchi Opens 'Precision' Marketing Sciences Unit

Jul 9 2021

In Australia, M&C Saatchi has launched a marketing sciences practice called Precision, which will work with clients and support a group-wide learning and development program to increase 'data fluency' among the group's employees. More

National CineMedia Names SVP, Insight & Analytics

Jul 9 2021

In New York, cinema advertising network National CineMedia (NCM) has appointed Manu Singh as Senior Vice President of Strategic Insight & Analytics. More

Nielsen Acquires TV Ad Measurement Firm TVTY

Jul 8 2021

Nielsen has acquired Paris, France-based TV ad measurement and monitoring company TVTY. Financial terms of the deal have not been disclosed. More

New Agency ASK-Opinions Opens in the Netherlands

Jul 8 2021

Netherlands-based group Effective Media & Marketing (EMM) has launched an FMCG-focused agency called ASK-Opinions, which will combine online panel research with shopper and purchase data from more than 1.5 million brand and category buyers. More

Kantar Promotes for New Marketplace APAC Lead Role

Jul 8 2021

Kantar has promoted Ilana Sanborn to the newly created role of Head of Kantar Marketplace, Asia Pacific. More

IPG Launches Data-Led Agency Performance Art

Jul 8 2021

In New York, marcoms giant the Interpublic Group (IPG) has launched a new agency called Performance Art, which combines the group's data, technology and CRM expertise with creative talent. More

EMPOWER Translate Forms Unstructured Data Unit

Jul 8 2021

In the UK, insight industry language specialist Empower Translate has set up a new department focused on response data localisation needs. More

Kadence Hires India Insight Practice Leader

Jul 7 2021

Global MR agency Kadence International has appointed Vipin Arora as Executive Director, heading its Insight Practice in India. More

Consumer Insights Platform getWizer to Expand Across US

Jul 7 2021

New York-based consumer insights platform getWizer has announced plans to open additional US offices in the Midwest and the West Coast and is looking to double its sales team and hire new research staff. The firm has also made several promotions. More

STRAT7 Launches AI-based Unstructured Data Approach

Jul 7 2021

Data-driven strategy group STRAT7 has launched an approach called strat7.ai, which promises to deliver structured analysis from unstructured data sources at scale. More

New President for Word-of-Mouth Specialist Bazaarvoice

Jul 7 2021

In the US, word-of-mouth specialist Bazaarvoice has appointed Tom Addis as President, to focus on positioning the teams, processes, and methodologies for further company growth. More

Comscore Rolls Out Plan Metrix Multi-Platform in India

Jul 6 2021

Comscore has rolled out its Plan Metrix Multi-Platform service in India through its partnership with Kantar. The deal combines data on consumers' desktop and mobile behavior with information about their lifestyles, interests, attitudes and demographics. More

COMMUNITIES FEATURE: Work in Progress

Jul 6 2021

From our special issue published this week, KL Communications founder Kevin Lonnie talks about what's changed and what hasn't in twenty years running a communities business; about getting customers to solve clients' business problems; and getting space men to talk to each other. More

Orange Takes Médiamétrie Stake and Strategic Role

Jul 6 2021

Telecoms company Orange has acquired a small stake in French audience measurement agency Médiamétrie, and will now be represented on its Board. More

Kantar Completes Numerator Acquisition

Jul 6 2021

Kantar has completed its acquisition of consumer and market intelligence company Numerator from investment firm Vista Equity Partners, in a deal which it says will provide insights into the shopping habits of almost five billion consumers globally. Reuters' sources claim the deal is worth about $1.5 billion. More

RealityMine Adds Entertainment Data Suite

Jul 6 2021

Mobile research tech firm RealityMine has launched a suite of data solutions specifically for researchers working in the entertainment sector. More

Senior Hires for Opinium

Jul 6 2021

London-based insights agency Opinium has appointed Ben Davis as Head of Data and Research Tech, overseeing all data acquisition and flow. In addition, Debbie Shuttlewood joins as a Research Director in the Customer Experience team. More

Behaviorally Hires in Chicago

Jul 6 2021

Shopper insight specialist Behaviorally has appointed Joe Corace as Vice President, Client Development. He is based in Chicago and will support clients across the Mid-West. More

Cint Names New Chief Human Resources Officer

Jul 6 2021

In Stockholm, Sweden, sample management platform Cint has appointed Marie-Louise Howett as Chief Human Resources Officer, responsible for guiding the company's global people, culture and workplace strategies. She replaces Johanna Isander, who left the firm in April. More

Pureprofile Hires New Biz Dev Director

Jul 6 2021

In the UK, consumer data company Pureprofile has hired former Dynata / Kantar Profiles exec Jon Wadsworth for a newly created role, Business Development Director, working across the UK and mainland Europe. More

COMMUNITIES FEATURE: Helping John Lewis Transform

Jul 5 2021

Our 2021 Online Communities supplement is published today. In this article, Richard Preedy from title sponsor Verve looks at the role the company's community panels have played in the customer-focused transformation of retailer John Lewis. More

Germany's quantilope Opens in London

Jul 5 2021

Hamburg, Germany-based insights automation platform quantilope is expanding to the UK with the opening of an office in London. More

Australia's The Lab Adds Eight to Team

Jul 5 2021

In Australia, cultural insights and strategy company The Lab has hired eight new members of staff across its Melbourne, Sydney and Brisbane offices. More

Seed Funds for Community Platform Tribe

Jul 5 2021

In Canada, online community platform Tribe has raised $7.5m in a seed round of funding, which it will use to hire across all departments, including product, engineering, customer success and marketing; and to continue building its technology. More

Accenture Buys Data Solutions Firm Trivadis

Jul 2 2021

Professional services giant Accenture has acquired Glattbrugg, Switzerland-based Trivadis AG, which provides platforms and solutions for the automation and innovative use of data systems. Terms were not disclosed. More

Funds and Name Change for Fishtown Analytics

Jul 2 2021

Philadelphia, PA-based firm Fishtown Analytics has changed its name to dbt Labs, and raised $150m in Series C funding, with which it will accelerate the development of its open-source analytics engineering tool dbt. More

New Gongos Subscription Service Links KPIs to CPIs

Jul 2 2021

US-based customer-centricity specialist Gongos has launched a subscription offering, Value Exchange (Vex) Reports and Advisory Services, which incorporates a patent-pending modeling system linking revenue growth to Customer Performance Indicators (CPIs). More

GlobaLexicon Revenue up 45% in First Half

Jul 2 2021

MR and healthcare-focused translation & language services company GlobaLexicon has increased its headcount to 120, while growing its revenue 45% in the first half of the year. The firm has also doubled the capacity of its Translation Operations Centre in Spain. More

Enero Hires for Strategy and M&A Role

Jul 2 2021

Enero Group, the parent of research firms The Leading Edge and The Digital Edge, has appointed Nick Burton as Group Strategy and M&A Director, based in its HQ in Sydney. More

Former NBA Marketer Joins Zeta Global Board

Jul 2 2021

NYC-based customer lifecycle marketing company Zeta Global has elected former NBA international marketing leader Jene Elzie to its Board of Directors. More

Former AA Boss is New Kantar Chief Executive

Jul 1 2021

Kantar has chosen a new Chief Executive - Chris Jansen, currently CEO of global schools group Cognita, starts in the role on 1st November. More

Britain's DJS Goes Employee-Owned

Jul 1 2021

Twenty years to the day from its launch, North of England firm DJS Research has announced it is now an employee-owned business. More

Public Sector Communities Specialist Zencity Gets $30m

Jul 1 2021

Civic engagement tech provider Zencity has secured $30m in funds, which it says will allow it to 'double down' on product development and pursue its dream of 'allowing governments to 'run' on community input data'. More

D&B Closes Purchase of New Jacksonville HQ

Jul 1 2021

Business data firm Dun & Bradstreet, Inc. has completed the acquisition of a new global headquarters building, Town Center II in Jacksonville, Florida. More

Senior Hire for Comscore

Jul 1 2021

Audience measurement firm Comscore has appointed Nielsen veteran Brian McLoughlin to lead its commercial relationship with one of its key partners, Publicis Groupe. He will be based in New York. More

Neustar, Equifax Launch Privacy-First FS Segmentation

Jul 1 2021

Information services and tech company Neustar has teamed up with financial data firm Equifax to launch Financial Spectrum, an audience segmentation and media activation solution for financial services marketers. More

Colmar Brunton NZ Name To Go as Kantar Integrates

Jun 30 2021

Kantar has announced the formal integration of New Zealand's Colmar Brunton into its business, with the Colmar Brunton name to be phased out by the end of this year. All 121 staff in the country will join one of two new NZ divisions, Kantar or Kantar Public. More

ANZ Opening for Pathmatics

Jun 30 2021

Santa Monica, California-based ad intelligence company Pathmatics is expanding to Australia and New Zealand, appointing Eugene Du Plessis to lead the new division as Regional Director. More

New Dig Feature Compares Ideas Again Business Metrics

Jun 30 2021

Canada-based Dig Insights has added a new feature called Idea Split to its innovation insights platform Upsiide. Users can now assess a handful of validated ideas against critical business metrics, gathering quant and qual feedback. More

Former Nielsen CMO Joins Board of Zappi

Jun 30 2021

Ad and innovation testing platform Zappi has appointed former Nielsen CMO and We Work exec Marcy Shinder to its board of directors. More

SightX Investment and Integration for SHG Parent Apollo

Jun 29 2021

Apollo Intelligence, the parent company of InCrowd and SurveyHealthcareGlobus, has announced the integration of SightX MR technology into its healthcare and life science data platform; and has made an undisclosed amount of investment in SightX. More

Green Light for Munich Show succeet21

Jun 29 2021

Germany has *something* to cheer about tonight, anyway, as does the market research industry: the October face-to-face Munich event often regarded as the global industry's biggest is confirmed as back on, under its new brand of succeed21, and new owners. More

Latin American Audiences Deal for Comscore

Jun 29 2021

Comscore has partnered with LatAm intelligence platform Retargetly to deliver what it says is the first cookieless targeting solution specifically tailored for the region. More

$100m for Video Software and Data Firm JW Player

Jun 29 2021

Video software and insights platform JW Player has raised $100m in Series E funding from tech and healthcare private equity firm LLR Partners; and says it will accelerate product innovation, expand its global footprint, and continue building its team. More

Funds and Feedback Tools Launch for Native.AI

Jun 29 2021

Real-time consumer feedback and market intelligence platform Native.AI has launched a new offering for Food & Beverage (F&B) and CPG companies; and has secured $1.75m in strategic pre-seed funding. More

Chorus.ai Adds 'Pipeline' Deal Overview Feature

Jun 29 2021

San Francisco-based conversation intelligence platform Chorus.ai has expanded its Momentum suite of products, which helps users identify revenue growth opportunities and risks. More

ARF Partners for Household Digital Device Study

Jun 28 2021

In New York, the ARF (Advertising Research Foundation) is teaming up with seven data and insights firm on a study intended to establish unbiased measures for defining digital device and account sharing and usage. More

COMMUNITIES FEATURE: Interview with Tim Martin

Jun 28 2021

Continuing our focus on insight communities, Verve's Joint Head of Research talks about setting up the world's largest community panel; the boom in exploratory digital qual; and why he's seeing research better represented in board meetings than ever before. Available in print or as a video podcast. More

Funds to Fuel 'Aggressive Growth' for Alida

Jun 28 2021

CXM & insights platform provider Alida has secured a US$10m debt facility, which the firm says will fuel its 'aggressive growth strategy and ambitious roadmap'. More

IRI Hires DEI Leader

Jun 28 2021

US-based retail data giant IRI has appointed former JP Morgan Chase Co. exec Cecilia Ogude as SVP of Diversity, Equity and Inclusion. More

Funds for Analytics Firm That Leaves Cloud Behind

Jun 28 2021

Seattle-based distributed data analysis firm Edge Delta has announced a $15m Series A round of funding. More

Stay of Execution for the Cookie

Jun 25 2021

Google's phasing out of third-party cookies is no longer imminent. After sending the marketing community into a frenzy with its decision 18 months ago to drop cookie support from Chrome, the firm this week put the deadline back to at least mid-2023, linking the move to pressure from UK regulators. More

IPO to Value Ad Tech Firm Innovid at $1.3bn

Jun 25 2021

US-based online video ad and analytics tech firm Innovid is to go public via a merger with ION - a SPAC, or special-purpose acquisition company, in a deal valuing Innovid at around $1.3bn. More

D&B Partners to Combine B2B, B2C Targeting

Jun 25 2021

Data-driven marketing tech company Zeta Global Holdings Corp. has announced a multi-year partnership with veteran business data firm Dun & Bradstreet to combine consumer and business data in a single private data cloud. More

Comscore Begins ANA Cross-Media Measurement Test

Jun 25 2021

US ad industry association the ANA is partnering with Comscore on a preliminary test as it seeks to develop a 'privacy-preserving cross-media measurement solution' for marketers. More

Insights Association Hires Two Directors

Jun 25 2021

In the US, professional body the Insights Association has appointed Lisa Beck as Director, Account Development and Andrew McKinney as Director, Marketing & Strategic Accounts. More

Trio of Hires for Ops Support Firm Omnisis

Jun 25 2021

Manchester, UK-based market research support agency Omnisis has appointed former InSites Consulting employees Anca Nisirius and Marie Cooper as Data Analysts, and Dylan Cliff as a Junior Developer. More

Westminster Asks Streamers to Disclose Audience Stats

Jun 24 2021

The UK government has asked Netflix, Amazon and other streaming services to disclose top-line viewing data for the shows they get from public service broadcasters the BBC, ITV, Channel 4 and Channel 5. More

$120m Funds for 'Direct Data Mapping' Firm Incorta

Jun 24 2021

Unified analytics platform Incorta has announced $120 million in Series D funding, which it will use to expand its go-to-market operations and meet global demand. More

Frankfurt Office and Hires for MetrixLab

Jun 24 2021

Digital research firm MetrixLab has expanded its DACH business with a new office in Frankfurt and four senior appointments, following what it calls 'years of growing demand from local and global clients' in the region. More

Full Circle Strengthens HoNoR with Voter Data Products

Jun 24 2021

Maryland, US-based Full Circle Research has enhanced its proprietary HoNoR (Holistic Next-Level Research) respondent validation service by integrating two products from voter data and targeting firm TargetSmart. More

RealityMine Adds Financial Services Solutions

Jun 24 2021

Manchester, UK-based cross-platform consumer behaviour specialist RealityMine has announced a new set of capabilities for clients in financial services. More

Former IBM Ad Researcher Joins Zappi

Jun 24 2021

Ad and innovation testing platform Zappi has hired former IBM exec Lauren Palmer as Senior Product Manager guiding its advertising research product strategy. More

STRAT7 ResearchBods Adds Sentiment Analysis Tool

Jun 24 2021

UK-based customer insights and communities platform developer STRAT7 ResearchBods has launched a sentiment analysis tool called Conversation IQ, part of its ex-plor insight community platform. More

Alida, Echo Expand Partnership to Europe

Jun 24 2021

LA-based insights firm Echo MR has expanded its partnership with CXM and Insights platform Alida to Europe, just a few months after joining its partner network. More

Funds for Campaign Tracking Platform Swaarm

Jun 24 2021

In Berlin, performance-based marketing platform Swaarm has secured a new seven-figure round of funding, which it will use to drive product development and increase its presence in new and existing markets. More

$38m for Product Feedback Start-Up UserLeap

Jun 23 2021

San Francisco-based UserLeap, an AI-powered platform giving product development teams continuous and rapid qualitative user feedback, has raised $38m in a Series B funding round led by venture capital firm Andreessen Horowitz. More

Meltwater Buys Business Info Firm Owler

Jun 23 2021

Media intelligence and social analytics group Meltwater B.V. has agreed the acquisition of ten-year-old Silicon Valley-based business information crowd-sourcing company Owler for $18.9m in cash and $5.6m shares. More

Meierhoefer Joins VideoAmp in New CPO Role

Jun 23 2021

In Los Angeles, TV software and data platform VideoAmp has appointed former Comscore COO Cameron Meierhoefer in the new role of Chief Product Officer. More

Funds and New Integrations for NLP Firm Primer

Jun 23 2021

San Francisco-based Natural Language Processing (NLP) company Primer has closed a $110m Series C funding round, and says it will open offices in London and Singapore, and accelerate recruitment in the US and globally. More

Rival Upgrades Chat Engine, Grids and Other Features

Jun 23 2021

Canada-based Rival Technologies has announced a range of updates to its research platform aimed at streamlining and simplifying the gathering of consumer insights. More

AppsFlyer Hires SVP Client Success

Jun 23 2021

Mobile app measurement and attribution platform AppsFlyer has appointed Chad Greenleaf as SVP Client Success, with a remit to expand its North America client success organization 'across the entire customer journey'. More

Qualtrics Partnership and Integration with Genesys

Jun 22 2021

Experience Management (XM) company Qualtrics has partnered with cloud customer experience and contact center solutions firm Genesys, adding the latter's customer engagement and activity data to the former's feedback for a single, actionable view of customer satisfaction. More

Investment Gives $2bn Valuation for CX Firm Iterable

Jun 22 2021

San Francisco, CA-based Cross-channel CX platform Iterable has raised $200m in Series E funding, valuing the company at $2 billion; and says it will use the funds to continue to develop its platform and expand its reach. More

CX Firm Sprinklr Heads for IPO

Jun 22 2021

Nine months on from a funding round which valued it at $2.7bn, US-based customer experience management specialist Sprinklr could be valued at nearly twice that, as it heads for an IPO. More

Solidatus Hires Sales and Marketing Leaders

Jun 22 2021

In London, data management tech firm Solidatus has hire Dave Northmore as VP of Sales, while Chris Crang joins in the newly created role of VP of Marketing. More

The Behavioural Architects Hires Quant Leader

Jun 22 2021

Behavioural science consultancy The Behavioural Architects (TBA) UK has hired Tom Coombes as Director of Quantitative Research, with a remit to build and develop the firm's methodologies. More

Dentsu Changes Boost Merkle Down Under

Jun 22 2021

Dentsu Group is folding its Isobar subsidiary in Australia into two other divisions, BWM Dentsu and Merkle: the former will become BWM Isobar and take Isobar's creative staff, while the latter becomes the group's leading CXM brand in the region and welcomes its CX specialists. More

Rapid Expansion for Australia's Fiftyfive5

Jun 21 2021

Australia-based consulting business Fiftyfive5 says it has made 45 new hires in the last twelve months, 'across all geographies and levels', bringing its headcount to 147. More

QuestionPro Launches 'Insights Hub' KM Tool

Jun 21 2021

US-based software and solutions provider QuestionPro has launched a knowledge management (KM) system called the Insights Hub, which offers an indexable and searchable platform for corporate research. More

Course5 Spin-Off Incivus Launches Creative Optimizer

Jun 21 2021

Analytics, AI and insight firm Course5 Intelligence has spun off a new business, Incivus, which uses 'computer perception' and machine learning to help optimize ad creative for a higher return. More

EU Confirms UK's 'Data Adequacy'

Jun 21 2021

The European Union has formally approved the 'adequacy' of the UK's data protection protocols for the transfer of personal data between the two. More

AcuityAds Makes $57.5m from IPO

Jun 21 2021

Targeted ad solutions firm AcuityAds has announced the closing of its US and Canadian Initial Public Offering, announced earlier this month. More

Delvinia Enhances CRIS for Methodify Platform

Jun 21 2021

Canadian research tech and data collection company Delvinia has adapted its CRIS (Conversational Research Insight System), adding 'chat capabilities' for users of the group's Methodify fast turnaround research automation platform. More

SyncScript Launches Curated Support Division

Jun 21 2021

In the US, language services agency SyncScript has launched a new division called SyncSupport, offering a curated approach to 'bridge the gap' between transcript and final report. More

Reality Mine and Rippll in Transaction Data Deal

Jun 18 2021

In the UK, mobile research tech firm RealityMine and transaction measurement services firm Rippll have partnered to allow clients single source access to digital behavioural capture and transaction data from Rippll's Open Banking technology. More

CIMM Launches Passive TV Measurement Study

Jun 18 2021

In New York, research-on-research body the Coalition for Innovative Media Measurement (CIMM) has partnered with media metrics technology company HyphaMetrics to launch the 'Passive TV Measurement Study', aiming to understand how time is spent across all TV platforms. More

Seed Funds for HR Insights Platform eqtble

Jun 18 2021

Self-service HR insights and analytics platform eqtble has raised $2.7m in a seed round of funding, which it will use to expand its engineering team and build out its product's machine learning and visualization capabilities. More

StackAdapt Launches Ad Forecasting Tool

Jun 18 2021

In Canada, self-serve programmatic advertising platform StackAdapt has released a tool called Forecasting, to enable advertisers to see the estimated audience size, unique users, and daily impressions they could reach with their allotted budget. More

Affle Acquires App Retargeting Specialist Jampp

Jun 17 2021

New Delhi, India-based consumer intelligence platform Affle has acquired programmatic marketing company Jampp, which specialises in retargeting mobile app customers. Terms of the deal have not been disclosed. More

Comscore and Viant in Cookie-Free Targeting Deal

Jun 17 2021

Comscore is to integrate its contextual Activation suite into ad tech company Viant's cross-channel programmatic ad platform, Adelphic, allowing Viant's advertisers to use Comscore's cookie-free targeting solutions. More

Momentive Promotes for CFO Role

Jun 17 2021

Momentive (formerly known as SurveyMonkey) has promoted Justin Coulombe to the role of Chief Financial Officer. More

TBWA Hires Intelligence and Data Product Leaders

Jun 17 2021

In New York, ad agency TBWA has hired Alyson Stevens as Global Head of Connected Intelligence and Michael Horn as Global Head of Data Product, both newly created roles. More

IFF Research Promotes Six

Jun 17 2021

In the UK, full-service agency IFF Research has promoted Kelsey Beninger to Research Director, while Christa Downing, Helen Greevy, Marc Cranney and Sam Selner move up to Associate Director roles in the Research team, and Eleonore Desnos becomes an AD in Operations. More

Acceleration Point Enhances KOL Social Media Monitor

Jun 17 2021

In the US, medical affairs consulting firm Acceleration Point has enhanced its Key Opinion Leader (KOL) Social Media Monitoring Platform, to help users identify insights, find KOL engagement opportunities with advanced text analytics, and pinpoint new digital KOLs. More

UBMobile Co-founder Craig Stevens Named CoolTool CEO

Jun 16 2021

San Francisco-based consumer research and neuromarketing platform CoolTool has appointed UBMobile co-founder Craig Stevens as Chief Executive Officer. He replaces co-founder Dmitry Gaiduk, who has moved to the position of Chief Product Officer. More

Momentive Debuts AI-based Audience Targeting Solutions

Jun 16 2021

Momentive, which was previously known as SurveyMonkey, has launched several artificial intelligence-powered MR solutions to help improve audience targeting with advanced analysis. More

Nielsen Adds IHS Markit's Polk Automotive Solutions

Jun 16 2021

Nielsen has partnered with information and analytics firm IHS Markit to integrate data from the latter company's automotive research specialist Polk Automotive Solutions into its audience and outcomes measurement solutions. More

Kantar Names Two New Profiles Research Directors

Jun 16 2021

In the UK, Kantar has named Anoushka Adams and Martha Espley as Research Directors in its Profiles data collection and connection division. More

SponsorPulse Launches Subscription Model

Jun 16 2021

In Canada, sponsorship intelligence platform SponsorPulse has launched a subscription model, offering a currency for the measurement and comparison of thousands of sponsorship properties around the globe - across sport, music, entertainment, arts and causes. More

DISQO Buys Verto Analytics

Jun 15 2021

Consumer insights platform DISQO has acquired New York and Helsinki-based cross-device measurement specialist Verto Analytics, for an undisclosed sum. More

Media Analyst Isentia Sold to Access Intelligence

Jun 15 2021

Media intelligence and analysis firm Isentia has been sold to comms software firm Access Intelligence for $AUD 35.6m (£19.4m). More

Kantar Public Rolls Out Policy Evaluation Approach

Jun 15 2021

Kantar Public has rolled out its PUBLIC Hexis programme and policy evaluation approach to its hubs in Brussels and London. More

Buyer Intelligence Specialist Slintel Raises $20m

Jun 15 2021

In the US, B2B buyer intelligence specialist Slintel has raised $20m in a Series A round of funding, which it will use to expand globally. More

New Funds for Customer Data Platform RudderStack

Jun 15 2021

RudderStack, a customer data platform (CDP) for developers, has raised $21m in a Series A round of funding, which it will use to further build its technology platform and infrastructure. More

Former Genpact VP Joins Predictive Modeller LatentView

Jun 15 2021

In the US, former Genpact VP Parijat Banerjee has joined predictive modeling specialist LatentView Analytics as Global Business Head for the banking, financial services and insurance (BFSI) sector. More

Kantar and InfoSum in First-Party Data Partnership

Jun 14 2021

Kantar has partnered with data collaboration platform InfoSum to help advertisers ad TGI consumer insights to their own first-party data, improving targeting. More

New Funds for Healthcare MR Platform Thrivable

Jun 14 2021

In the US, healthcare sector MR platform Thrivable has closed a $1.7m round of funding, which it will use to expand its team across technology, research, data science, sales and marketing. More

'Nudging' Partnership for Belgian Firms

Jun 14 2021

Belgian companies One Inch Whale and Color Navigator have launched a joint venture, Research & Visual Nudging, which will combine insight techniques with the patented Color Navigator system to enhance services including predictive intelligence and neuromarketing. More

ONS and Turing Institute Partner for Faster Stats

Jun 14 2021

In the UK, the Office for National Statistics (ONS) and The Alan Turing Institute are teaming up to produce 'close to real-time economic statistics', which they say will 'help track changes in the economy while preserving privacy'. More

McCann Worldgroup Names 'Truth Central' President

Jun 14 2021

In New York, marcoms company McCann Worldgroup (MW) has promoted Laura Simpson to the roles of President of its global intelligence unit 'Truth Central', and Global Chief Information Officer. More

QuestionPro Opens Office in Toronto

Jun 11 2021

US-based online survey software provider QuestionPro has expanded to Canada by opening an office in Toronto, where Dan Jackson has been named Managing Director. More

ChartHop Raises Funds for 'People Analytics' Platform

Jun 11 2021

In New York, 'people analytics' visualization specialist ChartHop has raised $35m in a Series B round of funding, which it will use for product enhancements, investments in service and support, and growth in go-to-market capabilities. More

Solugo Names Bill Hoover EVP of US B2B Division

Jun 11 2021

India-based data collection company Solugo has appointed long-term industry exec Bill Hoover as EVP of its Business-to-Business division for the US market. More

LiveRamp President Anneka Gupta to 'Begin New Chapter'

Jun 11 2021

Anneka Gupta, President and Head of Products and Platforms at enterprise data connectivity and analytics platform LiveRamp, is leaving the company to take up an as-yet unannounced new position within the technology sector. More

AcuityAds IPO Aims for $50m Proceeds

Jun 11 2021

Ad targeting tech firm AcuityAds has announced its initial public offering (IPO) in the US, and offering in Canada, at a price of $10.15 per share, with the aim of raising gross proceeds of $50m. More

ZoomInfo Buys Conversation Marketing Platform Insent

Jun 10 2021

In the US, go-to-market intelligence provider ZoomInfo has acquired conversational marketing platform Insent, which identifies web site visitors in real time, and uses AI and lead routing rules to identify prospects. Terms of the deal were not disclosed. More

COMMUNITIES FEATURE: Getting Closer to Your Consumers

Jun 10 2021

In the second article from our forthcoming special issue, Toluna's Director, Digital Solutions Jack Lee sets out why communities are an ideal way for a brand to get closer to its consumers; and how to make the most of what they can offer. More

Glassbox IPO Raises $100m

Jun 10 2021

Web and mobile app analytics platform Glassbox has raised $100m through an initial public offering (IPO), and will use the funds to expand its global presence and reach - both organically and through acquisition, and to invest in new staff and technology. More

Giacobbe to Lead Schlesinger's Global Panel Strategy

Jun 10 2021

Former GutCheck ops leader Joe Giacobbe has joined international data and research services provider Schlesinger Group as SVP, Global Panels, leading its panel strategy and growth. He is based in Toronto, Canada. More

Qualtrics Debuts Tools for Customer and Brand Loyalty

Jun 10 2021

Experience management (XM) provider Qualtrics has launched four solutions using consumer feedback about online interactions, along with digital analytics such as page views, to help users design web and in-app experiences that attract new customers and engage existing ones. More

FlexMR Adds Stakeholder / Respondent Conversation Tool

Jun 10 2021

British-based tech-led insight agency FlexMR has launched a video-based service called 'Video Close Connection Programme', which facilitates one-to-one conversations between stakeholders and customers. More

ListenFirst Launches Social Media Tool

Jun 10 2021

In New York, social media analytics provider ListenFirst has launched a feature called Instant Insights, which uses machine learning to show how brands perform across social media and benchmark that performance. More

Twilio Segment Unveils 'Journeys' Personalization Tool

Jun 10 2021

Customer data platform Twilio Segment has launched a tool called Journeys, allowing marketers to build customer journeys and deliver cross-channel personalization at scale. More

COMMUNITIES FEATURE: 'A Seismic Shift' for Digital Qual

Jun 9 2021

As the insight world emerges from the shadow of Covid, 'only around 50% of formerly face to face activity will revert to type', says Verve's Andy Dexter, introducing a month of features focused on Online Communities, for our forthcoming special issue. More

SurveyMonkey to be Renamed Momentive

Jun 9 2021

DIY research software firm SurveyMonkey is being relaunched as an experience management company called Momentive. Parent company SVMK will begin operating as Momentive Global from June 15th, although the firm says its 'flagship surveys product will retain the beloved SurveyMonkey name'. More

STRAT7+ Names Sweden-based MD

Jun 9 2021

Business strategy consultancy STRAT7+ has appointed former PwC consultant Björn Dufwenberg as Managing Director, based in Sweden. More

Kantar's Joshy Named Head of Creative in Australia

Jun 9 2021

Kantar has promoted long-time employee Irene Joshy to Head of Creative, leading its Creative Domain in Australia. She relocates from Singapore to Melbourne to take up the post. More

Funds Give Unicorn Valuation for Morning Consult

Jun 8 2021

In New York, consumer insights platform Morning Consult has raised $60m in a Series B round of funding, which values the company at $1.01 billion. Funds will be used for development of its data collection technology and expansion into the EMEA and APAC regions. More

Rep Data Hires Former Research Now Exec as COO

Jun 8 2021

In the US, data collection firm Rep Data has hired former Research Now ops exec Jeremy Antoniuk as Chief Operations Officer. More

Kenshoo Becomes Skai Following Signals Analytics Buy

Jun 8 2021

Israeli marketing intelligence and measurement technology provider Kenshoo has been renamed Skai, following its investments in eCommerce, retail and data intelligence and recent acquisition of AI-powered consumer and market intelligence firm Signal Analytics. More

QPharma Launches Neolytica Healthcare Analytics Firm

Jun 8 2021

In the US, life sciences sector medical, commercial and compliance company QPharma has set up Neolytica, an analytics business using techniques including natural language processing, AI, facial recognition and chat bots. More

Tobii Pro Adds Mobile Eye Tracker for Ad Research

Jun 8 2021

Tobii Pro, which provides eye tracking solutions and services to understand human behaviour, has launched a mobile capability for marketing and advertising research conducted through its Sticky self-service online platform. More

Ogilvy Aus Hires Chief Data and Analytics Officer

Jun 8 2021

In Australia, WPP-owned marcoms agency Ogilvy has appointed Torque Data founding partner Mark Albert as Chief Data and Analytics Officer, leading data execution across the Ogilvy ANZ Network. More

IPO for Integral Ad Science

Jun 7 2021

Digital ad verification firm Integral Ad Science (IAS) has today announced the filing of a registration statement with the U.S. SEC, for a proposed IPO of its common stock. More

Toluna Launches Subscription Model

Jun 7 2021

Toluna has launched what it describes as 'the industry's first and only Enterprise Insights Subscription', giving clients 'limitless access' to its Toluna Start platform, expert personnel and insights from its global panel community. More

Accenture Federal Services Buys Big Data Firm Novetta

Jun 7 2021

Accenture's specialist Federal Services division (AFS) is to acquire Novetta, which applies insights and technologies to transform how defense, intelligence and law enforcement organizations use big data. Terms of the deal have not been disclosed. More

New Funds for Enterprise Intelligence Firm Alation

Jun 7 2021

Silicon Valley-based enterprise data intelligence firm Alation has raised $110m in a Series D round of funding, which it will use to meet global demand for its platform, fund new product and capability development, and to expand into new geographies, verticals and product areas. More

GWI Hires Former Brandwatch CPO Bex Campbell

Jun 7 2021

Target audience insights firm GWI has appointed former Brandwatch Chief Product Officer Bex Campbell, to lead its own product development efforts. More

Aimpoint Gives Lead Role to Wargames Expert

Jun 7 2021

Strategic intelligence firm Aimpoint Research has appointed retired Colonel Ken Gilliam, former Director of Strategic Wargaming at the U.S. Army War College, to lead its Fusion business practice. More

TVSquared Deal Links Ads to Consumer Behaviour

Jun 7 2021

Cross-platform television ad measurement specialist TVSquared has added Foursquare's location data to its ADvantage platform, enabling users to connect linear and OTT/CTV ads to physical outcomes such as store visits and foot traffic, and understand how campaigns impact off-line consumer behavior. More

Merkle Promotes for New Adobe Experience Lead Role

Jun 7 2021

In London, data-driven marketing agency Merkle has promoted Stephen Derbyshire for a newly created role, Adobe Experience Platform Practice Lead for EMEA, also heading up parent company dentsu's CXM Service Line. More

Data Collection Software Firm Nebu Sold

Jun 4 2021

Amsterdam-based research software developer Nebu BV has been acquired by Canadian enterprise software solutions specialist Enghouse Systems. Terms of the deal have not been disclosed. More

Advocado to Add 100 Staff in St Louis

Jun 4 2021

In the US, cross-media data and TV ad insights platform Advocado has launched a three-year plan to add more than 100 technology jobs in its base in downtown St Louis, MO. More

Standard Media Index Names Insights & Analytics Head

Jun 4 2021

In New York, advertising intelligence company Standard Media Index (SMI) has appointed Rick Bruner as Head of Insights & Analytics. More

GroundTruth Unveils OTT/CTV Targeting Solutions

Jun 4 2021

In New York, location data specialist GroundTruth has launched OTT/CTV advertising solutions using geo-contextual targeting, providing digital video advertisers with consumer insights based on off-line behavioral data. More

AdImpact Hires Former Nielsen Exec

Jun 4 2021

In the US, competitive ad intelligence company AdImpact has appointed former Nielsen exec Dwight Green as Chief Business Officer, tasked with helping guide the company's leadership team. More

QYOU Media Buys Influencer Marketing Firm Chtrbox

Jun 4 2021

QYOU Media, which distributes content created by social media stars and digital content creators, has acquired India-based influencer marketing specialist Chtrbox for an undisclosed sum. More

Comscore and Spiketrap in Gamer Segmentation Deal

Jun 3 2021

Comscore has partnered with conversation analytics specialist Spiketrap, to expand its Predictive Audiences cookieless targeting solution specifically for gamers. More

Radiocentre Names First Head of Insight

Jun 3 2021

In the UK, commercial radio industry body Radiocentre has hired former Kinetic exec Tara Wilkinson for the newly created role of Head of Insight. More

Q1 Growth for Six of Kantar's Seven Divisions

Jun 3 2021

Kantar's first quarter revenue was up 3% to $896m, with six of its seven divisions delivering growth. This includes double digit increases from the group's consumer and shopper behavior specialist Worldpanel, and public policy services provider Kantar Public. More

Funds for Web and App Testing Platform LambdaTest

Jun 3 2021

In San Francisco, web site and app testing platform LambdaTest has raised $16m in a Series B round of funding, which it will use to scale its technology and broaden its reach with the tester community, as it launches a new suite of products. More

DoubleVerify Hires Former LiveRamp Exec Mimi Wotring

Jun 3 2021

US-based digital media measurement and analytics firm DoubleVerify (DV) has hired former LiveRamp exec Mimi Wotring for a newly created role, SVP Publisher Sales & Client Services. More

Skydeo Expands ShoppingGraph Data Solution

Jun 3 2021

Mobile-first marketing platform Skydeo is expanding its ShoppingGraph data solution across more than 1,000 brands and products and over 3,000 unique audience segments, providing advertisers with consumer purchase history for programmatic and social media audience targeting. More

Cint to Buy Majority Stake in DACH Panel Firm GapFish

Jun 2 2021

Insight exchange and sample management platform Cint is to acquire a majority stake in Berlin-based MR company GapFish, which claims to operate the largest ISO-certified online panel community for the DACH (Austria, Germany, and Switzerland) region. Terms have not been disclosed. More

BARB Gives Kantar and RSMB Long-term Contracts

Jun 2 2021

UK television audience measurement body BARB has awarded long-term contracts to Kantar and RSMB, beginning in January 2024. These include a deal for Kantar to increase BARB's panel from 5,150 to 7,000 homes - the largest increase in sample since BARB's launch in 1981. More

Kantar Buys Cross-Media Measurement Specialist MeMo2

Jun 2 2021

Kantar has acquired Amsterdam-based cross-media effectiveness tracking specialist MeMo2 for an undisclosed sum. More

Merged Astute and Socialbakers Renamed 'Emplifi'

Jun 2 2021

Recently merged Voice of the Customer (VoC) platform Astute and social media monitoring and marketing specialist Socialbakers have announced their new brand name, Emplifi. More

Essence Names Wolder Head of Experience

Jun 2 2021

WPP's global data and measurement-driven media agency Essence has promoted Magda Wolder to the role of Head of Experience, APAC, based in Singapore. More

Consumer Insight Platform OnePulse Hires Sales Leader

Jun 2 2021

In London, consumer insights platform OnePulse has appointed former Kantar exec David Ashiru to drive its global sales. More

Escalent Acquires Grail Insights

Jun 1 2021

In the US, behavior and analytics advisory firm Escalent has acquired strategic consultancy Grail Insights from NewQuest Capital Partners. Terms of the deal have not been disclosed. More

GutCheck Names CFO and CRO

Jun 1 2021

In the US, market research and analytics company GutCheck has appointed Dave Sibley as Chief Financial Officer, while promoting Jessica Gaedeke to the role of Chief Revenue Officer. More

Qualtrics Debuts Tool for Automated Employee Insights

Jun 1 2021

Experience management platform Qualtrics has launched a tool called Spotlight Insights, offering HR teams automated real-time collection and analysis of feedback from employees. More

Seed Funds for Personalization Specialist Breinify

Jun 1 2021

In San Francisco, data science and AI-based predictive personalization platform Breinify has raised $11m in a seed round of funding, which it will use for go-to-market execution, to support customer growth and expand product features. More

Kym Frank Resigns as Geopath President

May 28 2021

Kym Frank has resigned as President of out of home (OOH) audience measurement body Geopath. According to Mediapost, her decision relates to complaints from Board members following the launch of several industry standards by the Out of Home Advertising Association of America (OAAA). More

Pureprofile Opens Pure.amplify Office in the UK

May 28 2021

Consumer data company Pureprofile has expanded its media business Pure.amplify into the UK, where it will be led by Pureprofile's current Head of Performance Marketing, Catherine Jones. More

Zappi Names EVP of Global Marketing

May 28 2021

Ad and innovation testing platform Zappi has appointed Melanie LoBue as Executive Vice President of Global Marketing, based in the US. More

Upwave Launches 'Customer Lift' CTV Campaign Measure

May 28 2021

Upwave (formerly known as Survata) has launched a tool called 'Customer Lift', designed to enable marketers to measure campaign impact at every stage across Connected TV (CTV), as well as brand campaigns on other channels. More

Pixalate Launches App Publisher Trust Index

May 28 2021

London-based ad fraud intelligence and marketing compliance platform Pixalate has launched the 'Publisher Trust Index', which provides a global approach to measurement and monthly rankings of mobile and Connected TV apps, based on traffic quality. More

Intent Data Firm True Influence Hires Product Leader

May 28 2021

US-based B2B buyer intent data platform True Influence has appointed Ken Lordy as Senior Vice President, Product Management. More

Adgile Adds Long-Term Attribution to TV Ad Measure

May 28 2021

Australia-based TV data and analytics provider Adgile has added a solution called 'Long Term Effects Attribution' to its TV ad impact measurement platform. More

M&C Saatchi Group AUNZ Creates Chief Data Officer Role

May 28 2021

M&C Saatchi Group AUNZ has promoted James Collier to the newly created role of Chief Data Officer, based in Sydney. He retains his existing role as Head of Performance at the group's full-service media agency Bohemia Group. More

UX Analytics Platform Contentsquare Raises $500m

May 27 2021

User experience (UX) analytics platform Contentsquare has raised half a billion dollars in a Series E round of funding, which it will use to expand its leadership team in Europe and the US, and move into new markets across Asia. The round values the company at $2.8 billion. More

LATAM Hire and Launches for MiQ

May 27 2021

London-based marketing intelligence and programmatic media specialist MiQ has launched US Hispanic and Multicultural practices, while appointing LATAM market specialist Amanda Abrarpour to lead its Miami office. More

PRS IN VIVO Launches InnoCompass NPD Analysis Tool

May 27 2021

Packaging and shopper / consumer behaviour specialist PRS IN VIVO has launched a product development research tool called InnoCompass, promising to help pinpoint ideas with the highest market potential. More

Alteryx Launches $50m Investment Fund

May 27 2021

In the US, analytics automation firm Alteryx has launched a $50m investment vehicle, which will be used to invest in companies with technology and services that complement its own analytics and data science products. More

Smart Eye Buys Facial Expression Tech Firm Affectiva

May 26 2021

Swedish eye tracking technology firm Smart Eye has acquired US-based facial expression technology firm Affectiva for $73.5m. More

YouGov Names Global Sector Head of Banking & Insurance

May 26 2021

Research and data analytics group YouGov has appointed Emma-Louise McInnes as Global Sector Head of Banking & Insurance. More

Sima Vasa to Advise Australia's Glow on US Expansion

May 26 2021

Paradigm Sample co-founder Sima Vasa has joined the US Advisory Board of Australian market research technology platform Glow, to support its plans to expand further into North America. More

Schlesinger Hires Global Qual Solutions Team Leader

May 26 2021

In the US, international data collection and research services provider Schlesinger Group has appointed Sarah Briscoe as Vice President, Global Qualitative Solutions, to head the company's project management service for global studies. More

Measure Protocol Debuts 'Storefront' Consumer Data Tool

May 26 2021

UK-based Measure Protocol, a blockchain-based marketplace for person-based data, has launched a solution called Storefront, to provide access to consumer-based behavioural data relating to what individuals are doing, consuming, and buying. More

Xaxis Promotes for New Global COO Role

May 26 2021

In London, WPP's audience profiling and targeting division Xaxis has promoted Silvia Sparry for its newly created role of Global Chief Operating Officer (COO) from her former position as VP of Global Operations and Platforms. More

Nielsen to Refinance, Invest More in Nielsen One

May 25 2021

Nielsen has announced a $1.25 billion debt refinancing initiative, and says it is allocating funds to drive its new TV ratings platform Nielsen One. More

Foursquare Buys Geospatial Analytics Firm Unfolded

May 25 2021

In New York, location intelligence provider Foursquare has acquired geospatial analytics and visualization platform Unfolded. Terms of the deal have not been disclosed. More

Invoca Buys Call Tracker and Analyst DialogTech

May 25 2021

In the US, conversation intelligence provider Invoca has acquired call tracking and analytics specialist DialogTech for an undisclosed sum. More

Integer Group Launches Growth Sciences Practice

May 25 2021

Omnicom-owned agency The Integer Group has launched a Growth Sciences practice, led by former IBM exec Eamon Boyle as Senior Vice President of Growth Sciences. More

Apptopia Raises Funds for Ethical Data Sourcing

May 25 2021

In the US, competitive intelligence provider Apptopia has raised $20m in a new financing round, which it plans to invest in 'ethically sourced' data outside of mobile apps, to provide clients with a 360-degree view of consumer engagement with their competition. More

Sensor Tower Buys Ad Intelligence Firm Pathmatics

May 25 2021

In the US, mobile app market intelligence and insights provider Sensor Tower has acquired Santa Monica, California-based advertising intelligence company Pathmatics, for an undisclosed sum. More

GroupM Creates Global Innovation Officer Role

May 25 2021

In New York, WPP's media investment company GroupM has promoted Krystal Olivieri to the newly created role of Global Innovation Officer, tasked with elevating, enhancing and streamlining its data products and solutions. More

KJT Group Founder Steps Back for New CEO

May 24 2021

NY-based research firm KJT Group has promoted Michaela C. Gascon to be its new CEO and President, as founder Kenneth J. Tomaszewski steps back but retains his role as Chairman. More

Sweden Takes Step Towards 'Total Video' Ratings

May 24 2021

In Sweden, audience measurement group MMS has published the first figures on online video viewing using GfK's new reach model, Audience Ascription Model (AAM), and describes this as 'a major step toward providing total video ratings' for the country. More

4SiGHT to Buy Stake in Analytics Tech Firm Anavizio

May 24 2021

Middle East and Africa-based full service agency 4SiGHT is to acquire an undisclosed stake in Dubai-based analytics and technology consultancy Anavizio, forming a partnership which will integrate market research and social media intelligence capabilities for 'holistic audience insights'. More

IRI Launches Opportunity Alerts and Predictors

May 24 2021

In the US, consumer data giant IRI has launched an automated 'suite' of two products for insights and decision-making - Opportunity Alerts and Opportunity Predictors. More

Former CBS Television Researcher Joins Whip Media

May 24 2021

Entertainment sector software and data firm Whip Media has appointed former CBS Television SVP Research Eric Steinberg in the new role of Media Research and Insights Lead, overseeing its television and film research and analysis. More

in4mation insights Hires Client Services Senior Director

May 24 2021

US-based data modeling and analytics provider in4mation insights has appointed advanced analytics specialist Keith Wulinsky as Senior Director of Client Services. More

Growth Funds for Patient Data Firm SymphonyRM

May 24 2021

In the US, patient acquisition, engagement and retention specialist SymphonyRM has raised $25m in a Series B round of funding, which it will use to fuel its sales and marketing efforts. More

Kochava Acquires Cross-Device Data Firm DigiCenter

May 21 2021

In the US, mobile app analytics specialist Kochava has acquired DigiCenter, which delivers identity and cross-device graph data on recent or in-the-moment interests, for real-time targeting of customers and prospects. More

Customer Data Firm Klaviyo Raises $320m

May 21 2021

In the US, customer data and marketing automation platform Klaviyo has raised $320m in a Series D round of funding, bringing the company's valuation to more than $9 billion. The round will be used for product development, increased marketing and sales, recruitment and international expansion. More

Aha! Debuts ClientStream Focus Group Observation Tool

May 21 2021

In the US, online qual research platform Aha! has launched a tool called ClientStream, through which brand and corporate insights teams can observe live focus groups and IDIs without having to download Zoom or other software on to their desktops. More

DISQO Launches Ad Effectiveness Report Series

May 21 2021

In the US, audience insights platform DISQO has partnered with former ARF CRO Joel Rubinson to launch the first report in a series called New Foundations of Ad Effectiveness, entitled 'X-Ray Specs for Path to Purchase Attribution'. More

New Funds for Call Center CX Platform ASAPP

May 21 2021

ASAPP, an AI company focused on call center customer experience, has raised $120m in a Series C funding round, which it will invest in expanding its existing Customer Experience Performance (CXP) platform. More

L&E Rolls Out Virtual Focus Group Facility

May 20 2021

In the US, focus group and recruiting services company L&E Research has launched an online solution called Virtual Facility, which provides an option to host, record and live stream research without the need for a physical location or in-person participation. More

Swydo Co-Founder Buys Firm Back From DialogTech

May 20 2021

Jeroen Maljers, the co-founder of digital marketing dashboard, report and visualization developer Swydo, has bought back the business from call tracking and analytics business DialogTech. Terms were not disclosed. More

Zappi Adds Three to International Sales Team

May 20 2021

Ad and innovation testing platform Zappi has made three hires to support growth across the EMEA and APAC regions. The firm says its international sales team has doubled in size, and is planned to triple by the end of the year. More

OAAA Recommends Impressions-Based System for OOH

May 20 2021

The Out of Home Advertising Association of America (OAAA) has launched guidelines recommending a move toward an impressions-based measurement system, providing both forecast and reconciled-as-delivered daily impressions. More

Australia's SCA Creates New Insights Roles

May 20 2021

Broadcaster Southern Cross Austereo (SCA) has promoted staff for three new roles: John Musgrove to Head of Research and Measurement; Abi Wallis to Head of Sales Insights and Campaign Strategy; and Jasmine Beech to Client Insights and Effectiveness Director. More

Launch for New Healthcare Product Adoption Offer

May 20 2021

In the US, specialist healthcare ad agency PRECISIONeffect has launched a data-driven discipline called INFLECTIONeffect, which combines proprietary and third party data, research insights and expertise to determine when to invest in product adoption. More

Piano Gets $88m for Analytics / Personalization Platform

May 19 2021

In the US, global analytics, personalization and subscription platform Piano has raised $88m in a new round of funding, which it will use to expand its platform, enhance product capabilities and scale its global footprint. More

Smartly.io Buys Ad Creative Analyst Viralspace.ai

May 19 2021

Social media advertising automation platform Smartly.io has acquired US-based artificial intelligence-driven ad creative insights specialist Viralspace.ai, for an undisclosed sum. More

MMS Releases Figures from New Audience Ascription Model

May 19 2021

Sweden's audience measurement body MMS and GfK have released figures from the first stage of their Audience Ascription Model (AAM), which they describe as a 'major step' toward providing total video rating for Sweden. More

VideoAmp Names New Chief Financial Officer

May 19 2021

In the US, TV software and data platform VideoAmp has appointed Paul Ross as Chief Financial Officer. He replaces Robert Leff, who has been promoted to the role of Chief Investment Officer. More

New Toluna European CRO Role for Harris UK MD Vidler

May 18 2021

Online community and survey tech provider Toluna has promoted Susan Vidler to the role of European Chief Research Officer, from her most recent role as UK MD for Harris. The firm has also promoted Olivia Senneville to Executive Vice President, Finance. More

Data Science Platform Explorium Raises $75m

May 18 2021

Tel Aviv, Israel-based data science platform Explorium has raised $75m in a Series C round of funding. More

ZoomInfo Hires Chief Information Officer

May 18 2021

In the US, business intelligence provider ZoomInfo has appointed Chetna Mahajan as Chief Information Officer. More

VideoAmp Secures $75m Funding Commitment

May 18 2021

In the US, TV software and data platform VideoAmp has raised $75m in 'committed financing' from investment fund Capital IP. The money will be used to hire executives and 'massively expand' the sales, client success and engineering teams. More

TV Analyst FourthWall Names Haddad Executive Chair

May 18 2021

TV analytics specialist FourthWall Media has appointed Paul Haddad as Executive Chairman of its Board of Directors. More

Acxiom Adds Real-Time Personalization Suite

May 18 2021

Data and marketing services company Acxiom has launched a suite of real-time solutions allowing marketers to deliver personalized messages to their customers and prospects. More

Kantar Public Launches Data Science Platform

May 17 2021

Kantar Public, the global group's government and public sector practice, has launched a data science platform and toolkit, 'PUBLIC Evidential', which promises advanced data blending and analytics to help 'build and enrich' the evidence base for public policy decisions. More

Gold Medal for Phyllis Macfarlane

May 17 2021

Britain's MRS has awarded the Gold Medal, its most prestigious honour, to former NOP MD Phyllis Macfarlane; and announced new fellows including research tech writer Tim Macer and two inspirational former Chairs of B2B research group BIG, Claire Labrum and Trevor Wilkinson. More

Kantar Public Hires UK Head of Population Studies

May 17 2021

Kantar Public has appointed Ben Humberstone, a former Deputy Director at the Office for National Statistics in a newly created role, Head of Population Studies for the UK More

Suzy Hires CMO

May 17 2021

NYC-based real-time MR company Suzy has appointed Katrina Engelman as Chief Marketing Officer, responsible for building out the marketing function, driving marketing strategy and continuing to grow the brand. More

Tremor to Roll Out UnrulyEQ Across US and Canada

May 17 2021

Video ad targeting firm Tremor Video is rolling out its UnrulyEQ suite of audience and psychographic intelligence solutions to clients in the US and Canada. The suite uses facial coding and survey-based techniques to help advertisers across CTV and video reach and engage audiences. More

Truthify Gets Patent for Emotion-Optimized Ad Tech

May 17 2021

New York-based consumer emotion analytics platform Truthify has been granted a US patent for its 'emotion-optimized' advertising technology. More

Sportradar Buys Australia's InteractSport

May 14 2021

Switzerland-based sports data collection and analysis provider Sportradar has acquired Australian insights and technology company InteractSport, for an undisclosed sum. More

Catalina and iHeart Measure Podcast Ad Off-Line Impact

May 14 2021

In the US, shopper intelligence and media solutions provider Catalina has formed a partnership with audio broadcaster and podcast publisher iHeartMedia, to measure and attribute the impact of podcast advertising on physical store sales. More

Launch for Streaming Analytics Platform Quix

May 14 2021

In London, start-up Quix has raised $3.2m in a seed round of funding, which it will use to launch a real-time streaming analytics platform. More

SimilarWeb Debuts on New York Stock Exchange

May 14 2021

Israel, Tel Aviv-based data analytics firm SimilarWeb is aiming to raise around $180m in a New York IPO (initial public offering), offering 8m ordinary shares at a price of $22.00 each. More

Reddit Launches 'KarmaLab' Strategy Agency

May 14 2021

News aggregation, web content rating and discussion site Reddit has formed its creative strategy team into a distinct agency, KarmaLab, offering 'creative solutions, inspiration and insights' to clients targeting its 52m daily active users. The offer includes social media listening and trends reports. More

Kantar's DiMarco Joins Video Measurement Firm Tubular

May 14 2021

Social media video analytics platform Tubular Labs has appointed long-time Kantar exec Stephen DiMarco as Chief Strategy Officer. More

MiQ Hires and Promotes for EMEA Multi-Market Growth

May 14 2021

In London, marketing intelligence and programmatic media specialist MiQ has appointed Candice Odhams as EVP Global Clients. In addition, Mike Gray has been promoted to Director of Client Partnerships, EMEA, and Rob Linton to Commercial Director of MiQ North. More

Macromill Opens Life Science Business

May 13 2021

Tokyo-based online specialist Macromill has launched a Life Science Business, which will conduct research and acquire biochemical data relating to healthcare, and use panels for human clinical trials concerning health promotion and disease prevention. More

Opinium Launches EU Consumer Sentiment Snapshot

May 13 2021

London-based insight agency Opinium has launched an EU Barometer, to provide a snapshot of consumer sentiment across the European Union. The service promises a ten-day turnaround, from questionnaire sign-off to data delivery. More

DataRobot Buys Data Science and Analytics Platform Zepl

May 13 2021

In the US, enterprise AI provider DataRobot has acquired data science and analytics platform Zepl for an undisclosed sum. More

US Court of Appeals Rules Against Samba TV Patent

May 13 2021

The US Court of Appeals for the Federal Circuit has ruled that an 'invention' developed by cross-screen television insights and analytics provider Samba TV - regarding the use of audience data for targeting TV viewers on digital devices - cannot be patented. More

Borderless Access Hires in UK, Middle East and US

May 13 2021

Digital MR company Borderless Access has appointed Nick Love as Principal Consultant - BA Health for Europe; Niraj Morey as AVP - Consumer Insight Services for the Middle East Region; and Donna-lee Ginsberg as Senior Account Manager for the US. More

Oracle in 3D In-Game Ad Measurement Tech 'First'

May 13 2021

Software giant Oracle has launched what it claims is the world's first ad measurement technology for 3D in-game environments. More

Ascribe Opens German Data Centre

May 13 2021

US-based verbatim analysis specialist Ascribe has expanded in the EU, through the launch of a GDPR-compliant data centre in Germany. More

Walnut Adds Five to UK Team

May 13 2021

UK-based insights firm Walnut Unlimited has taken on five new recruits, including Elisha Temminck and Alex Banks as Associate Directors. More

Northumberland's Panelbase Expands to London

May 12 2021

Northumberland, UK-based online research supplier Panelbase is opening an office in central London, where it has appointed Monica Kaur and James Ward to grow the business. More

Profit Jump in ISG's First Quarter

May 12 2021

US-based technology research and advisory firm Information Services Group (ISG) has reported a 4.6% increase in Q1 revenues to $67m - up 1% in constant currency terms. Adjusted EBITDA jumped to $8.6m, from $3.5m in first quarter 2020. More

Infotools Adds Harmoni Usability and Control Features

May 12 2021

New Zealand-based MR software provider Infotools has updated its flagship Harmoni platform, with the addition of features for combining, analyzing and reporting on all types of data. More

Epsilon Wins First MRC Approval for Outcomes Measure

May 12 2021

US data analytics company Epsilon is the first company to receive Media Rating Council (MRC) accreditation for a service measuring the connection between a consumer event - such as a purchase - and a digital ad served. More

Three UK Promotions for Pureprofile

May 12 2021

In the UK, global data company Pureprofile has promoted Rebecca Mansley to the role of Head of its Data and Insights (D&I) team; Georgia Prorok to Business Development Director; and Tanja de Vries Robles to Senior Client Development Manager. More

MFour Launches Atlas Views Customer Journey Platform

May 12 2021

In the US, mobile research specialist MFour has launched an omnichannel consumer journey platform called Atlas Views, built on 100,000 'demographically balanced' consumers. More

Australia's Nature Promotes in Melbourne and Sydney

May 12 2021

Australian quant research and analytics specialist Nature has moved Emma Tommasini, Nick Tucker, Sharon Spargo and Adrian Compton Cook into the role of Director. In addition, Scott Watson has been promoted in Melbourne, and Lizi Pritchard in Sydney. More

Commonwealth Bank and Quantium Form Data J.V.

May 11 2021

The Commonwealth Bank of Australia (CBA) has formed a joint venture with customer data analytics firm Quantium, combining the former's transaction data with the latter's data science. The new business will be known as CommBank iQ and will begin trading in the second half of 2021. More

CX Platform Airkit Raises $40m

May 11 2021

Digital customer experience (CX) platform Airkit has raised an additional $40m in a Series B round of investment, which it will use to accelerate its go-to-market and product development initiatives. More

Bloom and Brazil Integrate Solutions

May 11 2021

In the US, Jamin Brazil and Bill Bloom have partnered to integrate their HubUX and FastFocus solutions, creating a DIY platform which they say will deliver 'fast, quality consumer insights'. More

Dentsu and IAS Link for ANZ Total Visibility Launch

May 11 2021

Marcoms group dentsu has partnered with digital ad verification specialist Integral Ad Science (IAS) to bring the latter's Total Visibility product to local advertisers in the Australian and New Zealand markets. More

Nielsen Hires Olson-Keating as Australian MD for TAM

May 11 2021

Nielsen has appointed Alicia Olson-Keating as Australian Managing Director for Television Audience Measurement (TAM), starting next month. In her new role, she will support the new Total TV reporting and planning database, Virtual Australia (VOZ). More

Sports Data Firm Genius Buys Second Spectrum

May 10 2021

Sports data technology company Genius Sports has acquired AI-powered sports data tracking and visualization solutions provider Second Spectrum, for $200m. More

Sitecore Buys Moosend for 'Personalization Powerhouse'

May 10 2021

Digital experience management software firm Sitecore has acquired marketing automation and campaign management platform Moosend, and says it aims to create a 'personalization powerhouse'. Terms of the deal have not been disclosed. More

Brand Agency Tenet Opens Advanced Analytics Practice

May 10 2021

In New York, brand development agency Tenet Partners has launched an Advanced Marketing Analytics practice, which will apply machine learning, artificial intelligence and natural language processing to help marketers build, manage and optimize their branding and innovation initiatives. More

OAAA Launches Out-of-Home Ad Exposure Guide

May 10 2021

The Out of Home Advertising Association of America (OAAA) has released a guide intended to standardize methods for capturing mobile advertising IDs which represent consumers exposed to digital out of home (DOOH) media. More

MRC Approves Comscore Facebook Video Viewing Product

May 10 2021

Comscore has earned Media Rating Council (MRC) accreditation for its integrated viewing product for video on Facebook. More

Revenue Steady for Comscore ahead of Theater Reopenings

May 7 2021

Comscore has reported results for the first quarter, with revenue up fractionally from $89.5m to $90.3m. Adjusted EBITDA was down 12.5% to $5.6m, but remains much stronger than in 2019. More

NielsenIQ Launches Platform for Smaller CPG Clients

May 7 2021

Newly rebranded consumer intelligence giant NielsenIQ has announced the US launch of Byzzer, a subscription-based platform providing actionable insights for small and emerging CPG companies in sectors such as food, beauty, pet, alcoholic beverage and cannabis. More

RealityMine Adds Competitor Intelligence Product

May 7 2021

Manchester, UK-based mobile data and survey tech company RealityMine has added a competitor intelligence tool, Experience SDK, to its product offering. More

YouGov Appoints Global Automotive Leader

May 7 2021

YouGov has appointed Suzanna Mitrovich as Global Sector Head of Automotive. She worked previously as Global Client Success Director and Business Unit Leader at MaritzCX parent firm InMoment. More

Blis Expands in Japan, Asia and North America

May 7 2021

Location data ad technology firm Blis has entered the Japanese market through a partnership with digital transformation specialist Innovator Japan. The firm has also announced a Hong Kong franchise, which also covers Taiwan, and signed a reseller agreement in North America. More

Appinio Hires Partnerships Leader

May 7 2021

Hamburg-based research platform provider Appinio has appointed former Cint Vice President Jan Gerspach as VP Strategic Partnerships. More

InMoment Hires Herz for European Expansion

May 7 2021

US-based customer intelligence platform InMoment has appointed Nicolas Herz as Country Sales Director, to lead its expansion into France, and to strengthen its position in Benelux and across Europe. More

ContentCal Wins Funds to Launch Intelligence Platform

May 7 2021

London-based content marketing platform ContentCal has raised $6.2m in a Series A round of investment, which it will use to develop a proprietary content intelligence platform, make new hires, open a US base and expand its UK headquarters. More

Profitable First Quarter for Slimmed-Down Nielsen

May 6 2021

Nielsen has reported a 2.5% increase in first quarter revenue to $863m, with EBITDA climbing strongly (up 18.3%). More

Demandbase Buys InsideView and DemandMatrix

May 6 2021

US-based go-to-market specialist Demandbase has made two acquisitions: sales and marketing intelligence firm InsideView, and technographic data and intelligence provider DemandMatrix. Terms of the deals were not disclosed. More

Higher Logic Buys Community Platform Vanilla

May 6 2021

Consumer engagement specialist Higher Logic has acquired Canadian online customer community platform Vanilla, for an undisclosed sum. More

ESOMAR Launches Survey of Insight Buyers and Users

May 6 2021

Global industry association ESOMAR has teamed up with NewMR, Confirmit and more than twenty other organisations for the next wave of its survey among buyers and users of insights, measuring how usage and purchasing patterns are evolving. More

Competitive Intel Firm Crayon Raises $22m

May 6 2021

US-based competitive intelligence platform Crayon will draw on $22m in new Series B funding to accelerate product development and expand its team. More

Funds for Cannabis Data Firm Headset

May 6 2021

US-based cannabis industry data and analytics provider Headset has raised $1.825m, which it will use to expand into new markets and support new opportunities across the cannabis industry. More

OnePulse Raises Funds for Global Expansion

May 5 2021

Consumer insight platform OnePulse has raised £2m in a new round of funding, which it will use to fuel further expansion in central Europe, Russia, Africa, Asia and South America. Funds will also be used to add further AI capabilities to the firm's app and client platform. More

Kantar Names First Chief Technology Officer

May 5 2021

Kantar has appointed former London Stock Exchange exec Alex Cesar as its first Chief Technology Officer, responsible for defining and delivering the firm's future technology strategy. She will be based in London when she joins on 1st July. More

Forrester Launches 'Customer Obsessed' Research Portfolio

May 5 2021

US-based tech researcher Forrester is launching a 'customer obsessed' research product portfolio called Forrester Decisions, comprising fifteen new services designed to help firms accelerate the pace of business and digital change post-pandemic. The portfolio will launch in August. More

MR Recruiter Resources Group Names Lewis Joint APAC MD

May 5 2021

Specialist market research, insights, and data analytics recruiter Resources Group has promoted Gemma Lewis to the role of Joint Managing Director, APAC, based in Australia. More

More Funds for Revenue Intelligence Platform BoostUp.ai

May 5 2021

US-based contextual revenue intelligence platform BoostUp.ai has raised $6m in a Series A round of funding, which it will use to scale product development, meet market demand and support customer growth. More

Seven Names Head of Commercial Data, Partners with Adobe

May 5 2021

In Australia, media business the Seven Network has appointed former Nine Network / Axciom exec Dean La Rosa as Head of Commercial Data. The firm has also partnered with Adobe for its 7REDiQ audience intelligence platform. More

YouthSight Acquired by Savanta

May 4 2021

London-based youth insight and panel business YouthSight has been acquired by Next15's data and insights group Savanta. Terms of the deal have not been disclosed. More

PureSpectrum Buys Upwave's Instant Insights

May 4 2021

Online sample marketplace PureSpectrum has acquired Upwave's consumer research business Instant Insights, for an undisclosed sum; and has rebranded it as the PureSpectrum Insights platform. More

LiveRamp Plans Phoenix Expansion and 100 Hires

May 4 2021

San Francisco-based enterprise data connectivity and analytics platform LiveRamp has announced plans to open a new office in Greater Phoenix, where it will recruit 100 employees. The firm's expansion team is currently scouting locations for a permanent office space. More

Reid Campbell Firms Launch Gaming Insight Solution

May 4 2021

In Canada, research tech business Rival Technologies and sister company Reach3 Insights have launched a solution using mobile messaging and conversational research design principles to uncover insights from gamers. More

dunnhumby CEO Bacuvier Leaves, Joins Attest Board

May 4 2021

After four years at Tesco-owned customer data firm dunnhumby, CEO Guillaume Bacuvier has left the business, and has been replaced by Tesco Group Innovation Director Claire Lorains as interim CEO. Bacuvier has now joined consumer research platform Attest as an independent Director. More

Behaviorally Hires Kantar's Cador in Spain

May 4 2021

Shopper insights specialist Behaviorally has appointed long-time Kantar exec Barbara Cador as Vice President, Growth Officer, EU, based in Spain. More

Consumer Insights Provider Populix Raises New Funds

May 4 2021

Indonesia-based consumer insights provider Populix has raised $1.2m in a pre-Series A round of funding, which it will use to roll out new products and expand its marketing efforts. More

Sorrell's S4Capital Buys Brazilian Agency Raccoon

May 4 2021

Sir Martin Sorrell's S4Capital has acquired Brazil-based digital performance agency Raccoon Group, to expand its data and digital media practice in Latin America. Terms of the deal were not disclosed. More

Quotient Hires First Analytics Chief

Apr 30 2021

California-based digital media analytics specialist Quotient has hired long-time Nielsen exec Matthew Krepsik for the newly created role of Chief Analytics Officer. More

Qualtrics Debuts Contact Center Platform

Apr 30 2021

In the US, experience management platform Qualtrics has launched a 'Customer Care Command Center', providing agents with access to insights on what customers are thinking and feeling about their contact center experiences, and helping them act on recommendations for improvement. More

Funding Values Programmatic Ad Firm MOLOCO at $1bn

Apr 30 2021

US-based programmatic advertising company MOLOCO has raised an undisclosed amount of funding, which it says values the business at $1 billion. More

Tobii to Spin Off Dynavox Arm, Group CEO to Step Down

Apr 29 2021

Eye tracker developer Tobii is preparing to spin off its Dynavox arm, which develops speech generating devices, eye trackers and eye gaze/eye-controlled devices for people with disabilities and special needs. Along with the spin-off, Group CEO Henrik Eskilsson says he intends to step down. More

Kantar Launches South Africa's 'Largest' Panel

Apr 29 2021

Kantar has launched what it says is South Africa's biggest ever consumer panel, measuring the FMCG purchasing behaviour of more than 6,500 local households at launch. More

Mobvista to Buy Chinese Mobile Measurement Firm Reyun

Apr 29 2021

In China, mobile ad platform Mobvista is to acquire third-party mobile measurement and marketing tech firm Reyun for around 1.5 billion RMB (c.$232m). More

SurveyMonkey Expands GetFeedback CX Platform

Apr 29 2021

SurveyMonkey has added several new listening, analysis and automation features to its customer experience management platform GetFeedback, capturing customer feedback in secure environments such as ATMs and offering AI-powered sentiment analysis. More

Former LiveRamp MD Named Geoscape Australia CEO

Apr 29 2021

Location data provider Geoscape Australia has appointed former Axciom / LiveRamp MD Dean Capobianco as Chief Executive Officer. He takes over from Dan Paull, who left in February after more than 22 years with the business. More

Qualtrics Launches Candidate Experience Tool

Apr 29 2021

Experience management platform Qualtrics has launched a solution called Candidate Experience, to improve clients' recruitment processes using ongoing candidate feedback. More

Milwaukee Office for Engagement Specialist Inte Q

Apr 29 2021

In the US, customer engagement (CE) agency Inte Q has opened a new office in Milwaukee, staffed by former Kohl's Corporation brand marketing and analytics execs Jeremy Griffith, Adam Nenning, Nick Ratelis and Jessica Stemper. More

AMSRO Renamed Australian Data and Insights Association

Apr 28 2021

Australia's Association of Market and Social Research Organisations (AMSRO) has been re-named the Australian Data and Insights Association (ADIA) in a move which it says better reflects the emergence of new tech-enabled research methodologies. More

Edelman DxI Hires Head of Predictive Intelligence

Apr 28 2021

In New York, marcoms group Edelman has appointed Karima Zmerli as Head of Performance and Predictive Intelligence for its Edelman Data & Intelligence (DxI) multidisciplinary research, analytics and data consultancy. More

Firefish's The Pineapple Lounge Names Joint MDs

Apr 28 2021

Firefish Group-owned child and family research specialist The Pineapple Lounge (TPL) has promoted Riwanon Gestin and Dee Cahill to the role of Joint Managing Director, as Emma Worrollo moves on to 'new adventures' after eleven years with the business. More

Measure Protocol Adds Two to UK Team

Apr 28 2021

UK-based Measure Protocol, a blockchain-based marketplace for person-based data, has appointed Sabrina Trinquetel (nee Qureshi) as UK Sales Director, while Josh Adeniyi joins as Operations Manager. More

Lucid Names The Trade Desk as First Brand Lift Integrator

Apr 28 2021

In the US, programmatic sample platform Lucid has announced that The Trade Desk is the first demand side platform to provide its clients in the US, UK, Canada and Australia with access to the Lucid Brand Lift solution. More

New Funds for Data Transformation Platform Veryfi

Apr 28 2021

In the US, AI-based data platform Veryfi has raised $12m in a Series A round of financing, which it will use for marketing initiatives and to meet the demand for its technology. More

Gazepoint Adds Biometric Capabilities to Eye Tracker

Apr 28 2021

In Canada, eye tracking technology provider Gazepoint Research has introduced a new system to capture biometric signals - such as heart rate, galvanic skin response (GSR) and a user-controlled analog input - for marketing feedback response. More

Kantar CEO Alexis Nasard Steps Down

Apr 27 2021

Kantar Chief Executive Alexis Nasard has stepped down after just four months in the role. Deputy CEO Ian Griffiths will lead the company until a new appointment is made. More

Confirmit and FocusVision Become Forsta

Apr 27 2021

The recently merged business of research software firms Confirmit and FocusVision has a new name, Forsta. Both the original companies will continue to operate as usual while the organisation continues its integration plans and brand strategy roll out. More

WPP Launches 'Choreograph' Global Data Business

Apr 27 2021

WPP has launched a global data company called Choreograph, which brings the specialist data units of GroupM and Wunderman Thompson into a single business, accessible to all WPP clients and companies. More

Numerator Launches TruView Market Share Measure

Apr 27 2021

Chicago-based consumer and market intelligence company Numerator has launched an omnichannel market share measurement system called TruView, for use by CPG brands and retailers. More

Xandr Launches Curate 'Data-Layering' Platform

Apr 27 2021

Xandr, the advertising analytics division of AT&T, has launched a platform called Curate, allowing data owners to 'layer' their assets with data from other sources and package it for sale via Xandr's marketplace. More

WPP Gets Approval to Buy the Rest of WPP AUNZ

Apr 27 2021

Shares in WPP AUNZ have been suspended from the ASX (Australian Securities Exchange), following last week's shareholder vote in favour of a buyout of the business by British parent company WPP plc. More

Tribyl Launches B2B Win-Loss Analysis Product

Apr 27 2021

In the US, buyer intelligence specialist Tribyl has launched a machine learning-based 'win-loss analysis' product for B2B enterprises. More

YouGov Buys Open Banking Firm Lean App

Apr 26 2021

YouGov has announced the acquisition of open banking start-up Lean App, adding financial transaction data to its panel, profiling and other products and services. More

Xsolla Buys Data Viz Specialist Slemma

Apr 26 2021

Video game commerce company Xsolla has announced the acquisition of Slemma, which provides an analytics and visualization platform, for an undisclosed sum. More

IAB Aus Puts Off Endorsement of Nielsen Digital Method

Apr 26 2021

Digital ad trade body IAB Australia has says it will not at this point endorse the methodology for Nielsen's new-look Digital Media Ratings. The measurement giant announced a 'soft-release' of the new system last week, for clients only. More

MRS Honours Four Big Names

Apr 26 2021

Britain's MRS has appointed four more honorary fellows: diversity and inclusion advocate Seema Malhotra, YouGov co-founder and vaccine roll-out minister Nadhim Zahawi, polling guru Sir John Curtice and former IMF and Bank of England senior exec Baroness Minouche Shafik. More

SpotX Launches CTV Targeting Tools

Apr 26 2021

In New York, video ad platform SpotX has launched a suite of tools allowing media owners and advertisers to target audiences using first-party, third-party or subscriber data for connected TV (CTV). More

Intellisurvey Adds Barry Kiernan to Senior Team

Apr 26 2021

In the US, online survey software firm Intellisurvey has appointed long-time industry exec Barry Kiernan as Vice President, tasked with building and strengthening the firm's partnerships and infrastructure. More

Funds Drive Unsupervised Expansion

Apr 26 2021

Boulder, Colorado-based big data firm Unsupervised has raised $35m in a series B funding round, for use in recruiting more employees and continued development of its platform. More

BigID Adds $30m to Series D Funding

Apr 26 2021

Enterprise data discovery and intelligence provider BigID has raised $30m in a Series D financing extension, bringing the total raised in the round to $100m, and valuing the company at $1.25 billion. The new investment will be used to expand globally. More

Return to Roy Morgan for Australian Publishers

Apr 23 2021

A rift in the Australian readership measurement industry which opened a dozen years ago appears to be healing this week, as media alliance Think News Brands shutters its publisher-funded 'EMMA' measurement platform and resumes support for long-time currency provider Roy Morgan. More

14% Organic Growth for Ipsos in Q1

Apr 23 2021

Ipsos has posted revenue of EUR 466.3m in the first quarter of 2021, up 8.8% from Q1 2020 and up 10.5% from Q1 2019. Like-for-like, the increase was 14.1%, driven by a very strong performance in EMEA. More

App Measurement and Marketing Firm Adjust Acquired

Apr 23 2021

Mobile app measurement and marketing company Adjust is to be acquired by Palo Alto, California-based tech platform AppLovin. Terms were not disclosed. More

US Supreme Court Clarifies Autodialer Definition

Apr 23 2021

The US Supreme Court has defined an 'automatic telephone dialing system' (autodialer) in the Telephone Consumer Protection Act (TCPA) as a device which must have the capacity to generate numbers randomly or sequentially, and not merely the ability to dial from a list. More

Revenue Up for Qualtrics

Apr 23 2021

Experience Management (XM) pioneer Qualtrics has reported first quarter revenue up 36% to $238.6m, and also says it turned an operating loss into a small (non-GAAP) profit during the period. More

NBCU Hires Nielsen's Abcarian for EVP Role

Apr 23 2021

NBCUniversal has hired former Nielsen exec Kelly Abcarian as Executive Vice President, Measurement & Impact, tasked with pushing forward measurement solutions that reflect the 'all-screen future', while providing advertisers with new ad targeting opportunities. More

Revenue Hike for Pureprofile

Apr 23 2021

Insights and data firm Pureprofile has reported revenues up 25% to $7.1m in the first three months of 2021; and says it plans to launch new partnerships, plus panels in Europe and Asia. More

Senior Hires for Toluna

Apr 23 2021

Consumer intelligence platform Toluna has announced two senior appointments: Kelly Albada Jelgersma joins the company as Vice President Global Head of Sales Operations, and Houston Itzen as Global Head of Pricing. More

Tech Marketplace SWZD Opens Insight Unit

Apr 23 2021

Tech buyer and seller marketplace Spiceworks Ziff Davis (SWZD) has launched a division called Aberdeen Strategy & Research, delivering insights into the business technology market. Robin Peto will lead it as Managing Director. More

DoubleVerify Shares Up 33% After NY Stock Exchange Debut

Apr 22 2021

Shares in ad verification and measurement software firm DoubleVerify (DV) jumped 33%, following yesterday's first day of trading on the New York Stock Exchange. Funds from the initial public offering (IPO) will help drive global expansion, product development, and acquisitions. More

Kantar Wins Philippines Radio Audience Currency Contract

Apr 22 2021

Kantar has been commissioned by the Association of Philippine Broadcasters (KBP - Kapisanan ng mga Brodkaster ng Pilipinas) to conduct a series of radio surveys which will serve as currency for radio audience measurement in 2021. More

IRI Expands Omnichannel Measurement, Buys CoinOut App

Apr 22 2021

In the US, consumer data giant IRI has expanded its omnichannel measurement capabilities with the launch of two solutions: IRI OmniMarket and IRI OmniConsumer. The firm has also acquired the CoinOut app, whose 1.5 million members submit in-store and online receipts in exchange for cash. More

Feedback Loop Hires Toluna's Pasqualina

Apr 22 2021

In New York, consumer insights provider Feedback Loop has appointed former Toluna exec Marco Pasqualina as Vice President of Sales. More

Nielsen Streaming Video Ratings Launches

Apr 22 2021

Nielsen has launched a syndicated service called Nielsen Streaming Video Ratings, providing total viewing and audience demographic insights by streaming platform, alongside linear TV ratings. More

Suzy Hires Nielsen's Chiu as Director, Research Strategy

Apr 22 2021

New York-based consumer insights platform Suzy has appointed long-time Nielsen exec Amy YaWen Chiu as Director of Research Strategy. More

ActiveCampaign Raises $240m to Expand CXA Platform

Apr 21 2021

In the US, customer experience automation (CXA) firm ActiveCampaign has raised $240m in a Series C round of financing, which it will use for further investment in product development, ongoing global expansion, and acceleration of partner initiatives. More

Inaugural Insight250 Celebrates MR World's Innovators

Apr 21 2021

Today sees the launch of the inaugural 'Insight250' list, honouring MR industry 'leaders, visionaries and pioneers' who have been selected for their efforts in enhancing market research, enterprise intelligence and data-driven marketing. More

YouGov Launches 'Safe' Opt-in Data Marketplace

Apr 21 2021

YouGov has launched a service called YouGov Safe, offering a fully opt-in, GDPR and CCPA compliant, cross-device tracker and data marketplace, which incentivises participants to choose who they share their data with. More

Seed Funds for Customer Intelligence Platform Affogata

Apr 21 2021

Israel-based customer intelligence platform Affogata has raised $5.5m in seed funding, which it will use both to expand and to step up R&D. More

PureSpectrum Raises $17m Growth Funding

Apr 20 2021

In the US, online sample company PureSpectrum has raised $17m in a Series B round of funding, which it will use to continue building its team and to expand its product offering. More

Partners Add Patient Voice to Patient Data

Apr 20 2021

US and Canada-based recruitment specialist Rare Patient Voice (RPV) and patient-level data and insights provider Clinakos have announced a partnership. More

Meroxa Raises Funds for Data Platform Launch

Apr 20 2021

In the US, real-time enterprise data specialist Meroxa has officially launched its platform with a $15m Series A round of funding, following a previously undisclosed $4.2m seed round. More

Kraus Replaces Henning as MRII Executive Director

Apr 20 2021

The Board of non-profit MR educational institute the MRII (Market Research Institute International) has appointed Stephen Kraus as its Executive Director, replacing Jeffrey Henning, who will continue as a Board member. More

Folloze and 6sense in Buyer Behavior Deal

Apr 20 2021

Personalization platform Folloze and predictive intelligence firm 6sense have announced a technology partnership using real-time data to understand buyer behavior, identify target accounts and deliver 'contextual buying journeys'. More

Kantar Buys Numerator for '$1.5 Billion'

Apr 19 2021

Kantar has reached a definitive agreement to acquire Chicago-based consumer and market intelligence company Numerator from investment firm Vista Equity Partners. Sources suggest the deal is worth about $1.5 billion. More

Thornton Leaves Cint for Time Off

Apr 19 2021

Long-time Cint executive Richard Thornton has departed from the company for some 'planned time off with the family'. More

NielsenIQ and J.D. Power Combine for Auto CX Roll-Out

Apr 19 2021

NielsenIQ and J.D. Power have announced a multinational strategic alliance to bring benchmark automotive CX studies and 'deep auto industry data analysis' to markets including India, Southeast Asia and the Middle East. More

DACH Firms Integral, Sinus and Opinion Merge

Apr 19 2021

Central European research firms Integral, Sinus and Opinion have merged to form ISO, described as 'a medium-sized group, owner-managed and independent'. More

SampleChain Renamed Research Defender

Apr 19 2021

In the US, data quality and anti-fraud software platform SampleChain has been renamed Research Defender. More

Behaviorally Opens in Singapore and Shanghai

Apr 19 2021

Shopper insights specialist Behaviorally (previously known as PRS IN VIVO USA) has expanded into Asia, opening hubs in both Singapore and Shanghai. Former PRS IN VIVO execs Nichole Gu and Melvin Ng join as Managing Director, Asia and Vice President, Market Development respectively. More

Cincinnati Firms Combine to Back Minority Talent

Apr 19 2021

Four research firms based in Cincinnati, Ohio - Burke, Inc., Directions Research, EMI Research Solutions and MarketVision Research - have combined to launch an internship program aimed at widening the talent pool for the sector. More

OfficeReports Unveils Intelligo PowerPoint Integration

Apr 19 2021

Survey reporting automation specialist OfficeReports has launched a solution called 'Intelligo', offering an Excel compatible workbook panel inside PowerPoint. Users no longer need to open Excel separately and don't have to toggle back and forth between their data tables and slides. More

VAB Wants Audit of Covid-Era Nielsen TV Measures

Apr 16 2021

TV advertising trade group VAB has written to Nielsen CEO David Kenny asking the ratings giant to submit to an immediate audit of its practices, as a result of what it says are 'under-counting' of viewing and lack of 'maintenance' of Nielsen panel homes during the pandemic. More

Launch of Merkle Canada

Apr 16 2021

Marcoms network dentsu has launched a Canadian business for its customer experience management (CXM) company Merkle, to be led by Walter Flaat. More

Funds and Acquisition for UserZoom

Apr 16 2021

San Jose, CA-based UserZoom, whose 'Experience Insights Management (XIM) platform' helps businesses gather and integrate UX and CX data and develop strategies accordingly, has raised $100m in a funding round; and has acquired 'experience insights hub' EnjoyHQ. More

DDB North America Names Chief Data Officer

Apr 16 2021

In New York, advertising and marcoms network DDB North America has appointed Jatinder Singh as Chief Data Officer. More

Nielsen's Audience Measurement GM to Join Experian

Apr 16 2021

Scott Brown, former General Manager, Audience Measurement at Nielsen, is leaving to join information giant Experian. More

Khoros Names New CFO and CTO

Apr 16 2021

Austin, Texas-based customer engagement software developer Khoros has appointed April Downing as Chief Financial Officer, replacing Samuel Monti; while Sejal Amin joins as Chief Technology Officer, replacing Dan Doman. More

LARVOL Debuts Cancer Sentiment Analysis Platform

Apr 16 2021

LARVOL, which provides data and intelligence solutions for the pharma and biotech industry, has launched a cancer-focused social media listening and sentiment analysis platform called VIEW. More

Potentiate Promotes Three in Australia

Apr 16 2021

Australian data intelligence company Potentiate has promoted Melissa Riley to Head of Client Services, Ante Grabovac to Solutions Engineer, and Amanda Roach to Growth Hacker. More

Verve Hires Adrian Sanger as First Innovation Director

Apr 15 2021

London-based community panels and digital research specialist Verve has hired long-time industry exec Adrian Sanger for its newly created role of Innovation Director. More

Kantar and Streamhub in Streaming Analytics Deal

Apr 15 2021

Kantar has partnered with video audience targeting and analytics platform Streamhub in a deal which the firms say offers new capabilities for the analysis and activation of online streaming audiences. More

TV Insights Provider Samba TV Hires Agency/Brand SVP

Apr 15 2021

Cross-screen television insights and analytics provider Samba TV has appointed former Roku, Amazon, and Google sales leader Tim Natividad as Senior Vice President of Agency and Brand Solutions, to boost the firm's relationship with marketers worldwide. More

New Funds for Social Media Listening Platform Tagger

Apr 15 2021

In the US, data-driven influencer marketing and social media listening platform Tagger Media has raised $8.5m in a Series A round of funding, which it will use to accelerate product development and innovation, increase company awareness, and expand its global footprint and team. More

ICC Asks Insight Sector to Complete Climate Change Survey

Apr 14 2021

The Insight Climate Collective (ICC), a group calling on the industry to come together and play its part in tackling the environmental crisis, has launched a survey through which all UK insight sector professionals can provide their views on climate change. More

Savanta Expands Teams in New York and Toronto

Apr 14 2021

Next15's data and insights group Savanta has hired former Hall & Partners exec Eric Koivisto as Vice President in its NY office, while Kelsie Schroeder joins him there as a Research Consultant. In the Toronto office, Gustavo Pageu joins as a Research Operations Manager. More

Qualtrics Debuts Customer-led Product Design Tools

Apr 14 2021

Experience management (XM) platform Qualtrics has launched two services - DesignXM and its Experience Design studio - to enable everyone in a company to design new products, services and experiences that their customers want now, and next. More

Contextual Ad Intelligence Firm GumGum Raises $75m

Apr 14 2021

In the US, contextual advertising tech firm GumGum has raised $75m from financial institute Goldman Sachs Growth, which it will use to accelerate the growth of its contextual intelligence ad product suite. More

FlexMR Launches VideoMR Analysis Tool

Apr 14 2021

British-based tech-led insight agency FlexMR has expanded its InsightHub toolkit with the launch of its VideoMR video analysis tool, to enable the collection, analysis and distribution of content in a single platform. More

Reimagine founders Davis and Price Leave Dynata

Apr 13 2021

Reimagine founders Hugh Davis and Keith Price have decided to step back from the day-to-day involvement in the business now that it has been fully integrated into Dynata. More

Behaviorally Debuts 'Flash.AI' Pack Design Analytics Tool

Apr 13 2021

Shopper insights specialist Behaviorally (previously known as PRS IN VIVO USA) has launched an AI-based computer vision technology called Flash.AI, for evaluating early-stage packaging designs. More

Nielsen Launches Market Lift for Ad Campaign Evaluation

Apr 13 2021

Nielsen has launched a campaign measurement tool called Nielsen Market Lift, to help clients evaluate the effectiveness and efficiency of their campaigns on both a large national scale as well as on small scale 'test and learn' advertisements. More

SurveyMonkey Launches Brand and Industry Trackers

Apr 13 2021

DIY research software firm SurveyMonkey has launched artificial intelligence-powered brand and industry tracking solutions, which use technology to enable brands and financial services firms to continuously monitor and react to shifts in market perception. More

Seed Funds for Data Processing Platform kleene.ai

Apr 13 2021

In London, enterprise data processing platform kleene.ai has raised $1.5m in a seed round of funding, which it says it will use to ramp up its product development and support its clients on their data journeys. More

Ipsos Buys Audio Recognition Tech Firm Intrasonics

Apr 12 2021

Ipsos has acquired UK-based audio recognition technology firm Intrasonics for an undisclosed amount. More

InMoment Hires Kimball for Asia Pacific and Japan Growth

Apr 12 2021

US-based customer intelligence platform InMoment has appointed tech sales executive Carl Kimball, to support its growth across the Asia Pacific and Japan (APJ) region. More

Dig Adds Audience Marketplace to Upsiide Innovation Tool

Apr 12 2021

Canada-based Dig Insights has launched its 'Audience Marketplace' tool and added it to its innovation insights platform Upsiide, which it says will make it easier to send studies to precise target audiences across a network of more than 45 million consumers. More

Tru Optik Adds MediaMath Data Marketplace to CTV Platform

Apr 12 2021

US-based data-driven marketing firm MediaMath has partnered with TV audience intelligence and data management platform Tru Optik, to power Connected TV (CTV) audience targeting. More

Consensus Point Becomes Cipher Post Acquisition

Apr 12 2021

In the US, prediction market research specialist Consensus Point has been renamed Cipher, following its acquisition of market and competitive intelligence consultancy Cipher Systems last year. More

Retail and CPG Analytics Firm Trax Raises $640m

Apr 9 2021

Singapore-based retail and consumer goods analytics firm Trax has raised $640m in a Series E round of funding, which it will use to expand its team, scale its business, and drive long-term growth. More

Twitter and Nielsen Expand Audience Measurement Deal

Apr 9 2021

Twitter has expanded the integration of Nielsen's cross-media audience measurement solutions into its video ad platform, to help advertisers with pre- and post-campaign planning and maximize their ad inventory. More

Next15 Buys Data-Led Shopper Media Group

Apr 9 2021

UK-based marcoms group Next Fifteen Communications has acquired predictive data-led business Shopper Media Group (SMG) and its subsidiaries - Capture Marketing, Lobster Agency, and Threefold Agency - for £15.7m. More

Accenture Buys Analytics Services Firm Core Compete

Apr 9 2021

Professional services giant Accenture has acquired analytics provider Core Compete, which uses artificial intelligence (AI) and machine learning to help clients become data-driven enterprises. Terms of the deal were not disclosed. More

dataPlor Adds APAC and EMEA Point-of-Interest Data

Apr 9 2021

Emerging markets business and point-of-interest (POI) data provider dataPlor has launched regional POI datasets across Southeast Asia, Europe, the Middle East and Africa, with the addition of more than seven million new verified records. More

DoubleVerify Hires Campbell as Chief Strategy Officer

Apr 9 2021

US-based digital media measurement and analytics firm DoubleVerify (DV) has appointed former Nielsen SVP Doug Campbell as Chief Strategy Officer. More

Funds for Video Data Platform IRIS.TV

Apr 9 2021

Video data platform IRIS.TV has raised $18m in a Series B funding round, which it will use to accelerate the growth of its platform and API tools allowing video-level data targeting for Connected TV (CTV) and online video. More

NielsenIQ Launches Omnishopper Analysis Solution

Apr 8 2021

Consumer intelligence platform NielsenIQ has launched an 'Omnishopper' solution, helping clients to understand a variety of consumer behavior across the US marketplace. More

Launch for Marketing Consultancy Crater Lake

Apr 8 2021

Four specialists from different marketing disciplines have launched a collective called Crater Lake & Co, bringing together marketing analytics, creative strategy, media planning and market research to provide answers to questions around clients' marketing decisions. More

Zappi Names Global Operations Team Leader

Apr 8 2021

UK-based ad and innovation testing platform Zappi has appointed Alice Saje as Executive Vice President of Operations, to lead its Global Operations team across support, market expansion, fulfilment and business operations. More

Questback Becomes Tivian

Apr 8 2021

New York-based enterprise-level employee and customer experience management (XM) company Questback has been renamed Tivian, and says it aims to 'reinvent the XM category'. More

tvScientific Debuts CTV Platform

Apr 8 2021

In the US, TV ad tech firm tvScientific has launched an ad buying, measurement and attribution platform for Connected TV (CTV). More

Talkwalker Launches Podcast Conversation Analysis Tool

Apr 8 2021

In New York, social media monitoring platform Talkwalker has added a tool called Speech Analytics, allowing brands and agencies to sift conversations taking place in podcasts. More

New CEO for Auto Sector Analytics Firm Orbee

Apr 8 2021

In the US, automotive industry digital marketing analytics and data company Orbee has promoted co-founder Atul Patel to the role of Chief Executive Officer, replacing fellow co-founder Daniel Kim who will continue to serve on the Board of Directors. More

Confirmit and FocusVision Finalize Leadership Team

Apr 7 2021

Recently merged research tech firms Confirmit and FocusVision have appointed Dapresy co-founder Torbjörn Andersson as Managing Director of the Quantitative Business, Henry Harbury as Chief Product Officer, and Peter Myklebust as Chief Technology Officer. More

Qualtrics Launches Three New CX Solutions

Apr 7 2021

Experience management platform Qualtrics has launched three new customer experience (CX) solutions to help clients connect with customers and understand changes in their expectations, predict future behavior, and create 'great experiences'. More

Catalina Names HR Leaders in US and Japan

Apr 7 2021

Shopper intelligence specialist Catalina has appointed Joy Linsday and Kanako Takano to oversee its Human Resources (HR) in the US and Japan, respectively. More

Healthcare Research Specialist SGP Hires and Promotes

Apr 7 2021

In the US, healthcare research, strategy, and marketing firm Sage Growth Partners (SGP) has hired five new Research and Strategy employees, while promoting Jeanne Ross to the role of Engagement Manager. More

Burke Promotes Benton Smith to SVP, Client Services

Apr 7 2021

US research and training company Burke, Inc. has promoted long-time exec Benton Smith to the role of Senior Vice President, Client Services. More

RealityMine Debuts Healthcare Data Tool

Apr 6 2021

Mobile research tech firm RealityMine has launched a permission-based app and web interface called RealLife Healthcare, to capture digital data points from patients and physicians. More

Discuss.io Launches 'Mobile Screen Share' Qual Tool

Apr 6 2021

Online video research firm Discuss.io has launched a solution called 'Mobile Screen Share', through which research teams and consumers can share their mobile screens inside a meeting room and access a respondent's mobile screen and real-time movements on their device. More

Expansion Funds for Healthcare Data Firm Clearsense

Apr 6 2021

Clearsense, a data management and analytics tech platform for the healthcare sector, has raised $30m in a financing deal. The money will be used to continue developing solutions such as the Clearsense DataHub, and to expand its advisory services. More

New Investment for Analytics Firm AppTweak

Apr 6 2021

Data science-powered app store optimization platform AppTweak has raised $22m in a Series B round of funding, which it will use to expand its global presence, especially in the APAC and EMEA regions, develop its platform, and diversify its advisory services. More

Former Cint Exec to Lead PureSpectrum Asian Expansion

Apr 1 2021

Online sample marketplace PureSpectrum has expanded to the Asia Pacific region, where it has appointed former Cint exec James Rogers as Managing Director. More

Comscore Names Michael Vinson Chief Research Officer

Apr 1 2021

In the US, Comscore has promoted analytics leader Michael Vinson to the position of Chief Research Officer. More

HCD Partners with Vesta for Neuroscience Suite Launch

Apr 1 2021

In the US, online community software platform Vesta has partnered with applied consumer neuroscience company HCD Research, to create a suite of emotional and psychological research tools to capture non-conscious feelings. More

Samba TV and 605 in Omniscreen Data Deal

Apr 1 2021

Cross-screen television analytics provider Samba TV has partnered with TV measurement company 605, giving Samba exclusive access to 605's subset of TV viewing data and allowing ad targeting across over-the-top streaming and linear audiences. More

Crosschq Raises Funds to Drive Data-Driven Hiring

Apr 1 2021

In San Francisco, 'human intelligence hiring' firm Crosschq has raised $13m to enhance its analytics services, used to help companies track and measure the quality of their recruitment processes. More

IRI Names Google's Kirk Perry President and CEO

Mar 31 2021

In the US, consumer data giant IRI has appointed Google exec Kirk Perry as President and Chief Executive Officer, succeeding Andrew Appel, who will remain an advisor to the company and a member of its Board of Directors. Perry joins on May 17. More

Truth Consulting Adds Two to Senior Team

Mar 31 2021

UK-based insight agency Truth Consulting has appointed Katherine Thew as a Director and Massimo Bufi as Head of Analytics. More

Comscore Readies for Out-of-Home Measurement Launch

Mar 31 2021

Comscore has joined industry organizations the Digital Place Based Advertising Association and the Out of Home Advertising Association of America (OAAA), as it prepares to add Out-of-Home (OOH) measurement to its cross-platform product suite. More

Maru Rolls Out 'Emotion in CX' Approach

Mar 31 2021

Customer experience (CX) and insights software and advisory services company Maru Group has launched an approach called Emotion in CX, to understand the relationship between how customers feel, think and behave and their reaction and response to an experience. More

Suzy Hires Kantar's Widmer to Drive Managed Services

Mar 31 2021

New York-based consumer insights platform Suzy has appointed long-time Kantar exec Laima Widmer as Director, responsible for driving managed services support for clients. More

Schlesinger Prepares for Covent Garden Facility Launch

Mar 31 2021

International data collection and research services provider Schlesinger Group is opening a new facility near Covent Garden in London. More

Kantar and Ipsos Go Dutch for Total Audience Contract

Mar 30 2021

Kantar and Ipsos have been awarded contracts to deliver what they say is the 'world's first true cross-media total audience measurement solution', in the Netherlands. The contracts combine measurement of viewing, listening, browsing and reading in a single, integrated system. More

Schlesinger Group Buys Addison Research

Mar 30 2021

International data collection and research services provider Schlesinger Group has acquired Canadian firm Addison Research for an undisclosed sum. More

YouGov Launches 'Consumer Journey Diagnostics' Tools

Mar 30 2021

YouGov has launched a templated suite of brand research approaches called Consumer Journey Diagnostics, which it says 'blends the depth of custom research with the cost-effectiveness and speed of syndicated data'. More

Video Interview: Gary Drenik, Prosper Insights & Analytics

Mar 30 2021

For the third of our new video podcasts, we're Zooming In on Gary Drenik, co-founder and CEO of Prosper. If you're interested in the collection and modeling of consumer data (USA and China) this is a must. More

BBC Studios Creates Audience Insight Leadership Role

Mar 30 2021

In London, the BBC's commercial subsidiary BBC Studios has hired Penny Brough for a newly created SVP role, leading the Brand Marketing and Audience Insight team. She takes up the position on 7th June. More

$125m More for Predictive Intelligence Firm 6Sense

Mar 30 2021

San Francisco-based predictive intelligence firm 6sense has raised $125m in a Series D round of funding, which increases the company's valuation to $2.1 billion. The new funds will be used to expand the firm's solutions for delivering ideal customer journeys based on data and insights. More

New CEO for Loyalty Programme Specialist Motivforce

Mar 30 2021

London-based B2B loyalty and incentive programme provider Motivforce has promoted Nick Merry to the role of Global Chief Executive Officer, replacing co-founder David Cox, who is now the company's Chairman. Merry is based in Sydney, Australia More

Empower Opens Unstructured Data Unit

Mar 30 2021

UK-based insight industry language specialist Empower Translate has launched an Unstructured Data unit, providing localisation services for high volumes of participant data derived from large-scale surveys and product testing. More

Emozo Labs and Global Survey in AI Partnership

Mar 30 2021

In the US, AI-based qualitative research provider Emozo Labs has partnered with data collection firm Global Survey to use artificial intelligence to better understand customers' conscious and unconscious responses. More

Kantar Launches New Big Data Practice

Mar 29 2021

Kantar has launched a new practice, Dx Analytics, focused on the analysis of unstructured data to provide clients with deeper insight, and help them measure and boost their digital marketing performance. More

Upgrade for GfK's Predictive Tool gfknewron

Mar 29 2021

Global group GfK has unveiled a new version of its gfknewron solution which gives clients instant access to the company's independent, predictive analytics for tech consumer goods across 27 countries. New features include AI-driven rolling, short-term forecasts; and price optimization tools. More

Hall & Partners Debuts 'Living' Segmentation

Mar 29 2021

Brand researcher and consultancy Hall & Partners has launched A(i)LIVE, which incorporates behavioural and survey data from Dynata and technology from consumer intelligence tool Powr of You in what it calls 'the world's first 'living' market segmentation tool'. More

New Roles for Nagy, Whiting at Confirmit / FocusVision

Mar 29 2021

Recently merged Confirmit and FocusVision have appointed Christopher Nagy and Giles Whiting to their leadership team as Global President / CFO and COO, respectively. More

GlassView Launches Lifetime Value Tool

Mar 29 2021

Video ad distribution platform GlassView has launched Ecko, an optimisation tool based on analysis of Customer Lifetime Value (LTV). More

Ipsos MORI Launches Random Probability UK Panel

Mar 26 2021

Ipsos MORI has launched what it says is the UK's 'largest and highest quality' online random probability panel, with more than 15,000 participants. The mix of online and off-line respondents promises 'total understanding of the UK public for businesses and organisations'. More

Major Investment for Ratings Firm Feed It Back

Mar 26 2021

In the UK, foodservice sector customer ratings specialist Feed It Back has received a 'multi-million pound' investment from telecoms entrepreneur James Palmer, who becomes majority shareholder. The firm will expand its team and create new products and services. More

Double Digit Growth for Sorrell's S4

Mar 26 2021

Sir Martin Sorrell's digital ad group S4Capital has announced a 15.2% like-for-like increase in revenue, in unaudited preliminary results for the full year 2020. EBITDA rose 18.3% on the same basis. Reported revenue, including acquisitions, was up 59.3% to £342.7m. More

Targeting Specialist Fanplayr Expands to UK

Mar 26 2021

Real-time targeting specialist Fanplayr has opened UK offices in London and Manchester, and has made three senior appointments for its new UK team. More

IAB Australia to Tender for Online Measurement

Mar 26 2021

Trade association IAB Australia is to conduct an independent review into requirements for a digital audience measurement currency, to form the basis for a tender for online measurement services, published in May. More

Upgrade and Appointment for ThinkNow ConneKt

Mar 26 2021

Cultural insights agency and Hispanic sample provider ThinkNow has upgraded its ConneKt audience planning and segmentation tool, promising a more robust platform with enhanced user experience. In addition, adtech professional Jonathan Saquicili has been hired as ConneKt Product Manager. More

Pandemic Insights Raises Funds for Health Platform

Mar 26 2021

In the US, behavior-based preventative health software firm Pandemic Insights has raised $5m in a Series A round of funding, which it will use to accelerate the development and go-to-market release of its platform. More

Extra Funds for Experience Management Firm AnyRoad

Mar 26 2021

In San Francisco, experience management firm AnyRoad has raised $10m in an oversubscribed Series A-1 financing round, which it will invest in R&D to advance its data, insights, and machine learning products, and double its headcount in engineering and sales. More

Tony Cowling Foundation and Fund Launched

Mar 25 2021

Following the first anniversary of the death of Taylor Nelson co-founder Tony Cowling, a not-for-profit foundation has been set up in his name, to help students develop innovations in market research that can be applied internationally for public benefit. More

German MR Portal and Trade Show Join Forces

Mar 25 2021

In Germany, Smart News Fachverlag (SNFV), the publisher of market research portal marktforschung.de, and industry trade fair organiser succeet have partnered to create what they describe as a 'new powerhouse' for the insights industry. More

Promotions and Hires for Firefish's Numbers Lab

Mar 25 2021

Insight consultancy Firefish Group has restructured its quantitative consultancy The Numbers Lab (TNL) with the promotion of two senior staff and the appointment of three new members of the team. More

$14m for Consumer Insights Firm Feedback Loop

Mar 25 2021

In New York, consumer insights provider Feedback Loop has raised $14m in an add-on Series A round of funding, which it will use to accelerate product development and drive adoption of its platform. More

EyeSee Appoints US Business Development Director

Mar 25 2021

In the US, behavioral research specialist EyeSee has appointed long-time PRS exec Heather Graham as Business Development Director. More

Extra Funds for Enterprise CDP ActionIQ

Mar 25 2021

New York-based enterprise customer data platform ActionIQ has extended its Series C round of funding, bringing the total raised to $100m. The new investment will be used for further research and development to increase the platform's enterprise capabilities. More

NZ Agency Gravitas Acquired by One Picture Group

Mar 24 2021

In New Zealand, consumer insights, brand planning and innovation agency the One Picture Group has acquired full-service social and marketing research agency Gravitas, which has now been re-named GravitasOPG. Terms of the deal have not been disclosed. More

Lucid and PureSpectrum to Integrate Platforms

Mar 24 2021

In the US, programmatic research tech specialist Lucid and research automation platform PureSpectrum are to integrate their platforms, allowing researchers to buy respondent access from both firms on either platform, regardless of their primary platform choice. More

Capital D Buys Majority Stake in Polling Platform Qmee

Mar 24 2021

In the UK, private equity fund manager Capital D has acquired a majority stake in research and consumer insight provider Qmee, which uses technology and data science to enable users to share their opinions through tailored surveys. Terms of the deal have not been disclosed. More

Creativeland Asia Hires Consumer Intelligence Unit CEO

Mar 24 2021

In India, brand communications, advertising and design firm Creativeland Asia (CLA) has appointed long-time Kantar exec Shalini Sinha as Chief Executive Officer of the firm's Consumer Intelligence Unit and Director of Strategy. More

Further Appoints Nigel Roth as Head of Research

Mar 24 2021

In the UK, online MR and technology company Further has appointed former On Device Research MD Nigel Roth to head up its Research team. More

Aimia to Sell Stake in BIGLIFE Program Back to AirAsia

Mar 24 2021

In Canada, investment holding company Aimia is to sell its 20% stake in AirAsia's loyalty marketing platform BIGLIFE for $31.2m (US$25m). The proposed deal will give AirAsia full control of the BIGLIFE scheme, which has more than 25 million members. More

Crowd DNA Adds to Teams in NYC, Amsterdam and London

Mar 24 2021

In New York, cultural insights and strategy consultancy Crowd DNA has appointed Alyssa Silver as an Associate Director and Nicole Keklik as a Senior Consultant. The firm has also expanded its teams in Amsterdam and London. More

Optimizely Buys Customer Data Platform Zaius

Mar 23 2021

In the US, digital experience specialist Optimizely has acquired customer data platform Zaius for an undisclosed sum. More

Clearbit Hires SurveyMonkey's Ross Moser as CEO

Mar 23 2021

In the US, B2B marketing intelligence engine Clearbit has appointed former SurveyMonkey exec Ross Moser as Chief Executive Officer, succeeding acting CEO and co-founder Matt Sornson. More

Insight Climate Collective Names Steering Committee

Mar 23 2021

The Insight Climate Collective (ICC), a group calling on the industry to come together and play its part in tackling the environmental crisis, has appointed a Steering Committee to help put its strategy into action. More

Shimmer Partners for Turnkey At-Home Neuro Launch

Mar 23 2021

Wearable insights tech firm Shimmer Research has partnered with mobile MR specialist IVP Research Labs and data collection firm Schlesinger Group, to launch an at-home biometric neuromarketing research service. More

Sims-Williams Named Nielsen Chief Diversity Officer

Mar 23 2021

Nielsen has moved Sandra Sims-Williams to the role of Chief Diversity Officer, taking over from CEO David Kenny, who has held both roles since February 2019. More

Merkle Hires and Promotes Analytics Leaders

Mar 23 2021

Customer experience management (CXM) company Merkle has appointed long-time Deloitte exec Tracie Kambies as Global Head of Analytics, while Shirli Zelcer has been promoted to Head of Analytics and Data, Merkle Americas. More

Funds for Optimization Platform Sellforte

Mar 23 2021

In Finland, AI-powered marketing optimization platform Sellforte has raised EUR 4m in a funding round, which it will use to hire specialists to scale R&D, and continue its European expansion, with plans to open new offices in Germany soon. More

Luck Has It: WIRe Founder is New ESOMAR President

Mar 22 2021

Trade association ESOMAR has named ScaleHouse Consulting founder Kristin Luck as President of its Council, replacing Joaquim Bretcha of Netquest who has completed his two-year term. MindSpark founder Nikki Lavoie is the new Vice President, and five of the remaining eight members are also women. More

NewtonX Launches B2B Sampling Solution

Mar 22 2021

In New York, B2B research company NewtonX has launched Knowledge Graph, which promises to help companies find and engage with 'hard-to-find, high-quality, high-caliber professionals'. More

RealityMine Hires Three in UK

Mar 22 2021

Mobile research tech firm RealityMine has appointed Clare McHatton as Client Development Director, while Toby Lee joins the team as Data Products Engineer and Matthew Pemberton as Project Manager. More

Captello Launches Survey Feature in WeChat

Mar 22 2021

In the US, cloud-based marketing solutions provider Captello has launched new tools for clients to capture survey and lead data from people using social media messaging and payment app WeChat. More

Further Names Operations Director

Mar 22 2021

Online MR and technology company Further has appointed Gemma Stephenson as Operations Director. More

Meltwater to Buy Linkfluence for EUR 50m

Mar 19 2021

Social media analyst Meltwater is to acquire French company Linkfluence, which uses artificial intelligence to mine social media for consumer insights. The agreed price of EUR 50m comprises a combination of cash, equity and earn-out. More

Snap Buys Fashion Sizing Tech Company Fit Analytics

Mar 19 2021

Camera app Snap has acquired shopper apparel and footwear sizing technology specialist Fit Analytics, which captures customer intelligence for clothing firms. Terms of the deal have not been disclosed. More

Callaghan Returns to Maru as Bus Dev Director

Mar 19 2021

In the UK, long-time industry executive Neil Callaghan has re-joined tech-enabled MR and customer insights firm Maru Group in the role of Business Development Director. More

SyncScript Launches Customized Services Suite

Mar 19 2021

In the US, language services agency SyncScript has launched a suite of customized services 'streamlined' to meet an array of market research transcription and pricing requirements. They include a 'no-frills' approach called SyncStandard. More

Business Influencer Marketplace Launches

Mar 19 2021

Former Sample Central Group CEO Anthony J James has launched what he claims is the 'world's first' business influencer marketplace, offering access to 'highly networked' B2B and B2C leaders across fifteen countries in the US, Asia-Pacific, Latin America and Europe. More

New Funds for B2B Customer Relationship Tool Pollinate

Mar 19 2021

In the UK, B2B customer relationship software platform Pollinate has raised $50m in a Series C round of funding, which it will use for further global expansion and to move into North America. More

IRI Acquires Shopper Insights Provider ISS

Mar 18 2021

In the US, consumer data giant IRI has acquired retail insight provider Intelligence Shopper Solutions (ISS) from Canadian platform Kognitiv Corporation. Terms of the deal have not been disclosed. More

Reveal Mobile Gets Patent for Recycled Data Prevention

Mar 18 2021

Location-based marketing firm Reveal Mobile has been awarded a US patent for a solution allowing companies to detect whether their data has been used in ways that breach contractual agreements. More

eCommerce Marketing Platform Yotpo Raises $230m

Mar 18 2021

In New York, data-led eCommerce marketing platform Yotpo has raised $230m in a Series F round of funding, which it will use to double its product and R&D team and accelerate the rollout of its full platform experience. More

Seed Funds for Beauty Sector Platform TactileAI

Mar 18 2021

US-based TactileAI, a B2B consumer data analytics platform for the beauty care industry, has raised $1m in a seed round of funding, which it will use to hire software engineers and data scientists to build out its enterprise software-as-a-service (SaaS) solution. More

Funds for 'Innovation Intelligence' Platform PatSnap

Mar 17 2021

Innovation intelligence platform PatSnap has raised $300m in a Series E round of funding, which it will use to prepare for its next phase of growth. More

ListenFirst Debuts TikTok Tracking and Benchmarking

Mar 17 2021

In the US, social media analytics platform ListenFirst has launched competitive tracking and industry benchmarks for video-sharing site TikTok. More

Numerator Launches Home Improvement Tracker

Mar 17 2021

US-based consumer insight specialist Numerator has launched a Home Improvement Tracker providing biweekly insight into omnichannel buying behavior, advertising and promotional activity. More

Foursquare Relaunches Places Database, Debuts API

Mar 17 2021

US-based location intelligence provider Foursquare has re-launched its Places Database, which now contains data from 95 million points of interest (POI); and has launched a new API. More

Travel Spend Analyst DVI Acquired by Emburse

Mar 16 2021

In the US, expense management specialist Emburse has acquired travel spend behavior analyst DVI (Data Visualization Intelligence). Terms were not disclosed. More

Phebi Launches 'Emotional Resonance Score'

Mar 16 2021

In London, speech analysis tech firm Phebi has launched an Emotional Resonance Score (ERS), tracking emotional responses to a set of items or concepts, automatically comparing positive and negative responses and presenting the results in rank order. More

Location Data Firm SafeGraph Raises $45m

Mar 16 2021

US-based geospatial data provider SafeGraph has raised $45m in a Series B round of funding, which it will use to offer new ways for customers to buy data, and to roll out its model in the UK in April. More

oOh!media Launches Audience Intelligence Hub

Mar 16 2021

In Australia, outdoor advertising and media company oOh!media has launched an online data resource called the Audience Intelligence Hub, to provide clients with insights for engaging Out of Home (OoH) audiences. More

Delvinia Expands Virtual Moderator CRIS

Mar 16 2021

Canadian data collection firm Delvinia has updated its AI-enabled virtual moderator CRIS, which now 'knows' when to follow up a response, based on its completeness compared to responses from preceding interviews. More

Clarify Gets Funds to Scale Healthcare Analytics Cloud

Mar 16 2021

San Francisco-based analytics company Clarify Health has raised $115m in a Series C round of funding, for use in further scaling its self-service healthcare analytics cloud and business applications. More

Obituary: Former Kantar East Africa CEO Aggrey Maposa

Mar 15 2021

Former Kantar TNS East Africa CEO Aggrey Maposa died last Tuesday, after battling a long-term illness. More

Revenue Jump and Reduced Net Loss for Qualtrics

Mar 15 2021

Experience management firm Qualtrics has announced a 29% increase in revenue for the full year 2020, to $763.5m, with a fourth quarter increase of 24% to $213.6m. Non-GAAP Q4 net loss was $8.1m, improved from $20.3m a year earlier, while for the full year the figure was $46m ($59.3m in 2019). More

Three Join Leadership Team at Confirmit / FocusVision

Mar 15 2021

Newly merged research tech businesses Confirmit and FocusVision have appointed three female staff to the leadership team: Qual Business MD Zhana Baleva, Chief People Officer Sara Cohen and Chief Legal Officer Rebecca Wright. More

Senior Hire for Touchstone Shoppercentric

Mar 15 2021

Oxfordshire, UK-based brand, NPD, category and shopper consultancy Touchstone Shoppercentric has appointed Savanta veteran Ian Hext as Research Director. More

Change at the Top for DATA Communications Management

Mar 15 2021

In Canada, comms solutions provider DATA Communications Management (DCM) has hired Richard Kellam as President and CEO, replacing Gregory Cochrane who has been named Vice Chairman. More

WPP Reports 2020 Decline

Mar 12 2021

WPP has reported a 9.3% fall in revenue to £12bn in 2020 from £13.2bn the previous year, while turning a 2019 profit of £1.3bn into a 2020 loss of £2.3bn. Despite this, the group says it has cut debt to its lowest level in sixteen years. More

Stirista Acquires Data Marketplace VDC

Mar 12 2021

In the US, data-driven marketing solutions provider Stirista has acquired data marketplace VDC (Venture Development Center), for an undisclosed sum. More

Signals Analytics Launches 'Apparel' Insight Tool

Mar 12 2021

New York and Israel-based Signals Analytics has launched an AI-driven tool called Apparel, to help fashion brand clients understand and predict consumer sentiment, and competitor actions. More

New Funding for Analytics Platform ThoughtSpot

Mar 12 2021

In the US, artificial intelligence-based analytics platform ThoughtSpot has raised an undisclosed amount of investment funding from the venture capital arm of its long-term partner Snowflake. More

Protel Fieldwork Adds WATI Option

Mar 12 2021

In the UK, MR services provider Protel Fieldwork has added WATI (web-assisted telephone interviewing) to its portfolio. More

GSK Named First MRS International Affiliate

Mar 12 2021

Pharmaceutical company GSK has become the Market Research Society's (MRS) first International Affiliate - a designation developed as a 'mark of research excellence and best practice'. More

'Health Innovation Company' W20 Becomes Real Chemistry

Mar 11 2021

US-based analytics and healthcare marcoms network W2O has been re-named Real Chemistry, and is re-positioning itself as a 'unified health innovation company'. More

Accenture Buys Data-Driven Business Change Firm fable+

Mar 11 2021

Global consulting group Accenture has acquired German consulting firm fable+, which specializes in analytics-driven company transformation. Terms of the deal were not disclosed. More

Comscore Adds AI Capabilities with Hive Partnership

Mar 11 2021

Comscore has partnered with enterprise AI solutions provider Hive, to expand the integration of artificial intelligence across its product portfolio. More

Insights People Expands to Four New Asian Markets

Mar 11 2021

UK-headquartered kids, parents and family panels firm The Insights People is expanding to Indonesia, Japan, the Philippines and South Korea, surveying around 410 kids and around 205 parents of children in each country. More

Suzy Launches 'Solutions' Rapid Insights Service

Mar 11 2021

New York-based consumer insights platform Suzy has launched an audience-powered research solution called Suzy Solutions, through which large enterprises and brands can customize their market research and gather rapid consumer insights. More

Sprinklr Opens R&D Center in Singapore

Mar 11 2021

Customer experience management specialist Sprinklr has expanded its presence in Singapore, with the opening of a new R&D center. More

Data Onboarding Firm Flatfile Raises $35m

Mar 11 2021

In the US, data onboarding firm Flatfile has raised $35m in a Series A round of funding, which it will use to expand its all-remote workforce, and for product development. More

New Funds for Product and Concept Test Platform Cambri

Mar 10 2021

Nordic-based automated product and concept testing platform Cambri has raised EUR 3.6m in a Series A round of funding, which it will use for global expansion. In addition, Lynda Clarizio, former President of Nielsen US Media, has joined the company's Board of Directors. More

Global Survey Expands to Europe Via New London Office

Mar 10 2021

Survey tech and data collection business Global Survey has opened an office In London, to support clients based across Europe. More

Confirmit and FocusVision Merger Complete

Mar 10 2021

Research software firms Confirmit and FocusVision have completed their merger, with Confirmit CEO Kyle Ferguson named Chief Executive Officer of the combined business. More

InnovateMR Launches 'The Vision Suite' Toolkit

Mar 10 2021

US-based sample solutions provider InnovateMR has launched a platform called The Vision Suite, comprising a suite of tools for survey creation, sample procurement, field management, fraud mitigation, and 'rapid reporting'. More

MiQ Names EMEA Leadership Team

Mar 10 2021

In London, marketing intelligence and programmatic media specialist MiQ has promoted Giles Ivey to the position of EMEA Chief Executive Officer, while Van Sideras has been named EMEA Chief Operations Officer and Freddie Turner takes Sideras' previous role as UK Managing Director. More

Kantar Promotes Foged for New Combined ANZ Role

Mar 9 2021

In Melbourne, Kantar has promoted Jon Foged to the newly created role of Managing Director, Australia and New Zealand, Insights arm - he was previously CEO of the division in Australia. Jason Shoebridge, CEO of Kantar New Zealand, will leave the business in April. More

NLP Firm Allganize Raises $10m for Global Expansion

Mar 9 2021

Allganize, which uses natural language processing (NLP) to deliver answers to users' questions, has raised $10m in a round of funding. Funds will be used for R&D, global expansion, and to increase headcount. More

MRS to Award 25 Honorary Fellowships in 2021

Mar 9 2021

The UK's Market Research Society (MRS) is to award 25 honorary fellowships during the calendar year, to mark its 75th anniversary. Nine names have been revealed, including British statistician Sir David Spiegelhalter and scientist Dr Camilla Pang. More

Netscribes Launches 'On-Demand' Research Solution

Mar 9 2021

In New York, data and insights firm Netscribes has launched a solution called 'On-Demand Research', to help clients meet unplanned insight demands at speed. More

New Leader for Digital Product Analytics Firm Heap

Mar 9 2021

San Francisco-based Heap has named Ken Fine as its new CEO, replacing co-founder Matin Movassate who is moving to the full-time role of Chairman of the Board. The firm has also expanded its product portfolio and added two VPs to the team. More

InsightzClub Launches Automated Data Discovery Tool

Mar 9 2021

Singapore and Malaysia-based B2B survey marketplace InsightzClub has added a proprietary data discovery tool which brings real-time automation to its dashboard. More

Kantar's Brown Joins TVSquared as Executive Advisor

Mar 9 2021

Kantar Media's former Global CEO Andy Brown has joined cross-platform TV ad measurement specialist TVSquared as an Executive Advisor. More

Medallia to Acquire Digital Experience Analyst Decibel

Mar 8 2021

Customer experience management specialist Medallia is to acquire digital experience analytics firm Decibel, headquartered in London, for approximately $160m in cash. More

Revenue Dip, Profit Jump for Comscore

Mar 8 2021

Comscore has reported preliminary financial results for the fourth quarter and full year 2020. Q4 revenue fell some 5.5% to $90.0m, but profits rose - adjusted EBITDA was up around 70% in Q4 to $9.4m, and for the year as a whole rose dramatically. More

GfK Unveils Major New Brand Measure

Mar 8 2021

GfK has announced the launch of Brand Architect, a new framework which it says bridges the gap between consumer attitudes and actual behavior, to measure the strength of brands. More

StreamPulse Partners for In-Home Neuro Measure

Mar 8 2021

StreamPulse, the in-home division of Texas-based neuromarketing researcher MediaScience has teamed up with neurometric equipment manufacturer Shimmer to develop StreamPulse Neuro, a system for measuring consumers' emotional response in a natural viewing environment. More

Zencity Buys Community Polling Firm Elucd

Mar 8 2021

In New York, civic engagement tech provider Zencity has acquired analytics and community polling company Elucd, which helps clients understand resident needs and trends in sentiment around public policies and initiatives, in real time. Terms of the deal were not disclosed. More

Qumu Hires Chief Revenue Officer for Global Growth

Mar 8 2021

In the US, video technology provider and measurement specialist Qumu has appointed Lauren Goldstein as Chief Revenue Officer, leading its global sales division. More

NielsenIQ Sale Completed

Mar 5 2021

Nielsen has completed the previously announced sale of its consumer intelligence business NielsenIQ (formerly Nielsen Global Connect) for $2.7bn to affiliates of Advent Interrnational, in partnership with former TransUnion CEO James 'Jim' Peck. More

YouGov Buys Sports Specialist Charlton Insights

Mar 5 2021

YouGov has acquired Toronto, Canada-based sports research firm Charlton Insights, for an undisclosed sum. More

High Court Grants Bail for Former BARC CEO

Mar 5 2021

Partho Dasgupta, former CEO of India's Broadcast Audience Research Council (BARC), has been granted bail, following his arrest on charges of 'manipulating' the country's ratings data. More

dataPlor Launches Five Million+ LATAM Dataset

Mar 5 2021

US-based emerging markets business and point-of-interest data provider dataPlor has extended its Latin American dataset, which will now include millions of new verified data records across Brazil, Chile, Argentina, Colombia and Peru, in addition to its existing coverage of Mexico. More

Halla Hires Grocery Insights Specialist Brian Murphy

Mar 5 2021

In the US, taste intelligence company Halla has appointed retail and shopper insights exec Brian Murphy as EVP of Business Transformation. Separately, the firm has added Professor Alexander Tuzhilin and former Tesco CEO James McCann to its Advisory Board. More

SOCIALHOSE.IO Launches Analysis Tools

Mar 5 2021

US-based social media listening agency SOCIALHOSE.IO has launched a suite of enterprise-level tools to help businesses analyze sentiment, trends and reputation. More

Kantar Hires Prince for Product Chief Role

Mar 4 2021

In London, Kantar has hired former Neustar exec Ted Prince for a newly created role, Chief Product Officer, responsible for defining and delivering new offerings and real-time platforms. More

Google to Stop Selling Ads Based on Search History

Mar 4 2021

Google has announced that it won't build alternative identifiers to track individuals as they browse the web once third-party cookies are phased out; nor use them in other Google products. More

Quantcast Launches Audience Insight Platform

Mar 4 2021

In the US, audience measurement and digital advertising firm Quantcast has launched an insight and ad optimisation platform which it says will help publisher and advertiser clients compete more evenly with the Internet's 'walled gardens'. More

QuestionPro Hires Workforce Experience President

Mar 4 2021

Online survey software provider QuestionPro has hired employee understanding specialist Sanja Licina as President of its Workforce Experience division, with overall responsibility for driving growth, product development and client satisfaction. More

Gracenote Debuts Personalized Imagery Tool

Mar 4 2021

Nielsen's music, video and sports tech company Gracenote has launched a solution called 'Personalized Imagery', to help video services present the most appealing program images to viewers through their user interfaces, content carousels and program guides. More

DISQO and Research Results in Managed Services Deal

Mar 4 2021

Consumer insights platform DISQO and research tech provider Research Results have announced a managed services partnership, giving the latter's clients access to DISQO's consumer panel, while Research Results will support project design, coding and data processing. More

Appinio Hires for New DACH Role

Mar 4 2021

Hamburg, Germany-based market research platform Appinio has hired former YouGov exec Jens Brümmer-Jerkovic for the newly created role of Head of Account Management for the DACH region (Germany, Austria, and Switzerland). More

MarketCast Hires Chief HR Officer

Mar 4 2021

In Los Angeles, entertainment insights business MarketCast has appointed Regina Johnson as its first Chief Human Resources Officer. More

New Cross-Platform Feature for Canvs TV

Mar 4 2021

In New York, emotion and behavior insights specialist Canvs AI has released a cross-platform feature for its Canvs TV solution, offering users a quant and qual overview of how their program is performing across Twitter, Facebook, Instagram and YouTube TV. More

itracks Launches 'Realtime' with Hidden Virtual Backroom

Mar 3 2021

Canadian qual software provider itracks has launched a solution called 'Realtime', featuring a virtual backroom where observers can chat with one another and with the moderator through both text and video, without interrupting the research. More

Yum! Buys Kvantum's Consumer Insights Arm

Mar 3 2021

Restaurant network Yum! Brands is to buy the artificial intelligence-based consumer insights and marketing performance analytics business of US firm Kvantum. Terms of the deal were not disclosed. More

More Funds for Consumer Insight Provider Adimo

Mar 3 2021

Glasgow-based FMCG marketing platform and customer behaviour data firm Adimo has raised $3.6m in an additional seed round, for use in expanding its operations in the US and scaling activity globally. More

Kantar Names Rana South Asia Insights GM

Mar 3 2021

Kantar has promoted Deepender Rana to the role of General Manager of its Insights division (formerly Kantar IMRB, TNS and Millward Brown) in the South Asia region. He takes over from Preeti Reddy, who has been named Chairwoman of Kantar South Asia. More

Alphonso Renamed LG Ads, Launches Targeting Platform

Mar 3 2021

Connected TV data and measurement company Alphonso has been renamed LG Ads, following the acquisition of a controlling stake in the business by multinational company LG Electronics. As part of the rebrand, LG Ads has launched a smart TV ad targeting platform. More

Nielsen to Sell Advanced Video Ad Arm to Roku

Mar 2 2021

Nielsen is selling its Advanced Video Advertising (AVA) business to TV streaming platform Roku, in a deal which includes Nielsen's video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. Terms of the transaction have not been disclosed. More

Kantar's Foster to Retire as Tejumola Takes Over

Mar 2 2021

Charles Foster, CEO of Kantar's Insights division in the Middle East and Africa region, is retiring in April after 35 years in the research industry. He is succeeded by Adeola Tejumola, who has most recently been responsible for Kantar Insights units in West, East and Central Africa. More

Finnish Analytics Firm GameRefinery Acquired

Mar 2 2021

US-headquartered mobile ad platform Vungle has acquired Finland-based mobile gaming analytics company GameRefinery for an undisclosed sum. More

Kantar's Great Britain TGI Study Goes Monthly

Mar 2 2021

Data from Kantar's Great Britain TGI consumer survey will now be updated and released on a monthly basis, in response to what the firm says are evolving demands for consumer insight. More

Ipsos Creates Global Marketing Leadership Role

Mar 2 2021

Ipsos has hired former New York Times insights exec Dan Wong-Chi-Man for a newly created role, Head of Global Marketing and Business Development. He will be based in London. More

Schlesinger Launches 'Moderate Anywhere' Service

Mar 2 2021

Data collection and research services company Schlesinger Group has launched a qual technology solution called 'Moderate Anywhere', allowing researchers who are unable to travel to conduct in-facility research from anywhere they have a computer, webcam and the Internet. More

JCDecaux Launches OPTIX Ad Creative Analysis Tool

Mar 2 2021

Outdoor advertising company JCDecaux Australia & New Zealand has launched a tool called OPTIX, giving advertisers an understanding of which elements of their creative are driving the most audience engagement and viewer attention. More

Privacy Firm TripleBlind Gets $8.2m Funding

Mar 2 2021

In the US, data privacy specialist TripleBlind has raised $8.2m in an oversubscribed round of seed funding. More

Kin + Carta Launches 'Data Labs' in the US

Mar 2 2021

In the US, digital marketing services group Kin + Carta has launched Data Labs, offering a 'hub of data-related innovation and expertise' which can be used for client-related consulting and engineering services projects. More

Bilendi Buys Discussnow Platform

Mar 1 2021

Paris-based MR data and tech firm Bilendi has announced the acquisition of HumanizeeSAS, the company that owns the Discussnow platform. More

Facebook Illinois Privacy Lawsuit Settled for $650m

Mar 1 2021

In Illinois, USA, a federal judge has approved settlement of the 2015 lawsuit alleging that Facebook tagged the faces of users and used other biometric data without their permission. The social network will pay $650m, including 'at least' $345 for each of the class action's c.1.6m plaintiffs. More

Omnicom to Integrate Comscore Data

Mar 1 2021

Comscore has expanded its data agreement with marcoms giant Omnicom Group, to provide privacy-safe e-commerce and audience behavioral data for its Omni media planning and personalization platform. More

Eight More Join The Insights People

Mar 1 2021

UK-based kids, parents & family panels firm The Insights People has added eight new team members since the start of the year, taking its headcount to 54, with a further 16 hires planned. The firm says that so far in 2021 it has added one new client every week. More

iMotions Unveils Remote Data Collection Module

Mar 1 2021

In Denmark, human behavior analyst iMotions has launched a data collection module using a browser interface and a participant's own webcam to collect data from facial expression analysis and eye tracking, for integration with self-reported surveys. More

Realeyes Gets US Patent for Flagship PreView Product

Mar 1 2021

Emotion analytics specialist Realeyes has received a US patent for the core technology of its flagship PreView product, described as a 'computer-implemented system and method for determining attentiveness of users'. More

New Home for Data Viz Software Firm Chartio

Mar 1 2021

Data visualization and analytics software firm Chartio has been acquired by agile teams software provider Atlassian, for an undisclosed sum. More

MRBA Launches 'Donate a Smile' Auction Fundraiser

Mar 1 2021

UK industry charity the Market Research Benevolent Association (MRBA) is launching its annual fundraising auction on the International Day of Happiness on 20th March. This year's event will be known as the 'Donate a Smile' auction. More

Cision Buys Brandwatch for $450 Million

Feb 26 2021

Global PR and marketing company Cision has agreed to acquire Brighton, UK-based social media listening and content marketing analytics firm Brandwatch, for $450 million. More

Centro Buys Predictive AdTech Firm QuanticMind

Feb 26 2021

US-based digital ad automation platform Centro has acquried predictive ad technology firm QuanticMind, for an undisclosed sum; and plans add 150 new staff elsewhere. More

SurveyMonkey Starts Search for New CFO

Feb 26 2021

Debbie Clifford, Chief Financial Officer of SurveyMonkey, is leaving to become CFO of her previous employer Autodesk. SurveyMonkey has already initiated a search to find her replacement, with CEO Zander Lurie taking over the role until one is named. More

UK Statistics Authority Opens Data Ethics Centre

Feb 26 2021

The UK Statistics Authority has set up a Centre for Applied Data Ethics, to provide practical guidance and support for researchers and statisticians; and to keep them abreast of new methods, technologies and data sources. More

Comscore Expands Predictive Audiences in Europe

Feb 26 2021

Comscore has rolled out its cookie-free targeting capability 'Predictive Audiences' to France, Spain and Italy - it already operates in the UK and Germany. The firm has also partnered with audience technology platform Eyeota to offer access to cookie-less B2B audiences. More

Blue Yonder Opens Sense:Lab Product Testing Centre

Feb 26 2021

In the UK, Blue Yonder Research has launched an R&D insight and product testing facility called Sense:Lab. More

Actian Launches Tool to Simplify Insights Delivery

Feb 26 2021

California-based big data management firm Actian has launched a solution called Customer 360, designed to simplify and accelerate the delivery of customer insights. More

InnovateMR APAC Hires Two from Dynata

Feb 26 2021

US-based sample solutions provider InnovateMR has appointed former Dynata execs Divesh Mahajan as Account Director, APAC and Kanishka Baisoya as Associate Director, Global Bidding. Both are based in India. More

$15m Funds for Data Platform SoundCommerce

Feb 26 2021

In the US, retailer and consumer data platform SoundCommerce has raised $15m in a Series A round of funding, which it will use to expand its team and platform capabilities. More

'Resilient and Agile' Ipsos Reports Q4 Organic Growth

Feb 25 2021

Ipsos has reported Covid-hit full-year revenue of EUR 1.8bn, down 6.5% on a like-for-like basis, but managed organic growth of 1.4% in Q4 (vs Q4 2019). Negative currency effects dented reported figures for both periods. More

Profitable Q4 for Nielsen

Feb 25 2021

Nielsen has reported fourth quarter 2020 net income of $35m, compared to a loss of $109m in the prior year period. Revenue for the period fell just 1.1% to $1.67bn, while adjusted EBITDA was $560m, up 13.8%. For the full year, the company almost broke even, on revenues down 3.2%. More

Comscore Partners for Australian TV Measurement

Feb 25 2021

Comscore has expanded its TV measurement footprint to Australia through a partnership with cross-screen television insights and analytics provider Samba TV; and says it plans to add further regions throughout 2021. More

YouGov Creates APAC Sports Advisor Role in Tokyo

Feb 25 2021

YouGov has hired Hideyuki (Andy) Hata for a newly created role, Senior Strategic Advisor, YouGov Sport, tasked with establishing the business's commercial operations in Tokyo. More

Imperium Launches Automated Respondent 'QualityScore'

Feb 25 2021

In the US, MR data quality and anti-fraud solutions specialist Imperium has launched an automated tool called QualityScore, designed to improve data quality while reducing reliance on manual checks. More

New Funds for Customer Data Platform Blueshift

Feb 25 2021

In San Francisco, AI-powered customer data platform Blueshift has raised $30m in a Series C round of funding, which it will use to scale its SmartHub platform and accelerate its global growth. More

Flashtalking Buys MRC Accredited Protected Media

Feb 24 2021

Ad management and data-driven creative platform Flashtalking has acquired MRC accredited ad fraud specialist Protected Media for an undisclosed sum. More

Maru Combines System 1 and 2 for New Brand Health Tracker

Feb 24 2021

Tech-enabled MR and customer insights group Maru has launched a combined System 1 and System 2 research solution called 'Brand Health Tracking', promising a holistic view of brand performance at speed. More

Reprise Hires First Chief AI Officer

Feb 24 2021

Interpublic's performance marketing network Reprise has hired former Sentiance exec Vincent Spruyt as Chief AI Officer, to lead its new AI group and the agency's established team of Analytics executives. He will be based in Brussels. More

Qualtrics Debuts Diversity, Equity and Inclusion Measure

Feb 24 2021

Experience management (XM) company Qualtrics has launched a solution to help organisations uncover insights about diversity, equity, inclusion (DEI), and sense of belonging across their organisations, and enable them to take actions that 'drive systemic change'. More

DATA Communications Management Names New President

Feb 24 2021

In Canada, marketing and business communications solutions provider DATA Communications Management (DCM) has announced that company President Michael Coté has left the company and been replaced by CEO Gregory Cochrane in the role of President and CEO. More

InSites Buys Taiwan-based MR Agency Answer

Feb 23 2021

Communities specialist InSites Consulting has expanded its Asian footprint with the acquisition of Taipei, Taiwan-based Answer. Terms of the deal have not been disclosed. More

Nielsen Launches 'Return on Sponsorship' Metrics

Feb 23 2021

Nielsen has launched new scoring metrics allowing brands to compare the impact of their sports sponsorship activities to other marketing and advertising initiatives. More

Borderless Access Expands in LatAm and Europe

Feb 23 2021

Digital MR products and solutions company Borderless Access has launched its proprietary MR panel community in two new Latin American and two European markets: Ecuador, Peru, France and Italy. More

More Funds for Content Personalization Platform VidMob

Feb 23 2021

In New York, personalized video content creation platform VidMob has raised $50m in a Series C round of financing, which it will use to support global expansion and invest in technology and data science. More

Comscore Gets Patent for Content Ad Impact Analysis

Feb 23 2021

Comscore has been awarded a US patent for its 'System and Method for Analyzing the Effectiveness of Content Advertisements'. More

EyeSee Expanding in APAC and Mexico

Feb 22 2021

Behavioural research specialist EyeSee has opened a new sales office in Singapore and an operations office in Mexico City, following a year of record growth in 2020. More

Merkle Retires Aquila Analytics Brand

Feb 22 2021

CX and marketing company Merkle is retiring its Aquila analytics brand, marking the final step in the integration of a firm acquired in 2017. More

Funds for Vypr as Thornton Joins Board

Feb 22 2021

Manchester, UK-based consumer insights business Vypr has appointed Cint exec Richard Thornton to its board, following a £2.5m investment last month by YFM Equity Partners. More

Comscore Adds 'State Clusters' Indian Digital Measure

Feb 22 2021

In India, Comscore has added 'state clusters' to its measurement suite, allowing users to segment digital audiences based on their location in sixteen states across India. The firm says this allows media buyers and sellers to understand multi-platform audiences beyond country level. More

Adgile Launches Catalyst TV Effectiveness Platform

Feb 22 2021

Adgile Media, an Australian firm measuring TV ad impact, has launched a cloud-based platform called Catalyst, designed to help users understand, optimise and extend their TV planning and buying in real time. More

UK Privacy Laws Pass First EU Hurdle

Feb 22 2021

The European Commission has published its draft UK 'adequacy decisions', which if adopted will allow for the continued free flow of personal data from the EU into the UK. More

Norstat Promotes Erling Eriksen to CEO

Feb 19 2021

Oslo-headquartered data collection specialist Norstat has promoted Chief Operating Officer Erling Eriksen to CEO, replacing Knut Aasrud, who has decided to retire. More

Ipsos Hires Kawada to Head Audience Measurement

Feb 19 2021

In the US, Ipsos has appointed Christie Kawada as Head of Media Development and Audience Measurement. She takes over from Manny Flores, who moves to the position of Executive Vice President in the Client Organization. More

Macy's Names SVP Enterprise Data & Analytics

Feb 19 2021

In New York, fashion retailer Macy's, Inc. has appointed Xingchu Liu as SVP Enterprise Data & Analytics, building and leading a team which will focus on analytics governance, data management and activation. More

Former Kantar CCO Hugues Dumouza Joins quantilope

Feb 19 2021

Insights automation platform quantilope has appointed former Kantar Chief Client Officer Hugues Dumouza as Head of US Research Consulting, based in New York. More

Infotools Adds 'Significant Difference' Feature

Feb 19 2021

MR analysis and reporting solutions provider Infotools has enhanced its cloud-based Harmoni survey analysis platform with a feature flagging up 'statistically significant differences'. More

M&C Saatchi Launches 'Fluency' Data Consultancy

Feb 19 2021

In London, ad group M&C Saatchi has launched a data consultancy called Fluency, promising to bring greater access to data and insights across organisations. It will be led by CEO Frisco Chau, who is also the wider group's Chief Data Officer. More

Cint Makes Strong Debut on Nasdaq Stockholm

Feb 19 2021

Shares in insight exchange and sample management platform Cint rose 30% to SEK 92.5 (EUR 9.2) per share from the original offer price of SEK 72 (EUR 7.2), after the firm placed its initial public offering (IPO) on the Nasdaq Stockholm this morning. The listing values Cint at more than EUR 1bn. More

Kantar Buys Nielsen Sri Lanka Media Monitoring Offer

Feb 18 2021

Kantar is to begin offering media monitoring services in Sri Lanka, following an agreement to acquire Nielsen's local media monitoring business in the country. The service will complement Kantar's existing TV audience measurement services. More

RealityMine Launches Streamed Audio Content Measure

Feb 18 2021

UK-based mobile research tech firm RealityMine has launched a product called RealLife Audio, to capture and report on the streamed audio content that panellists have listened to across a range of music, radio, podcast and audiobook streaming services. More

Savanta Promotes and Hires for Americas Roles

Feb 18 2021

Next15's data and insights group Savanta has promoted four and hired three new employees as part of its expansion in the US. The promotees include thinqonline co-founder Mark Martins, who is now Americas EVP as well as Asia Pacific General Manager. More

Veylinx Raises Funds for European and US Expansion

Feb 18 2021

Behavioural insights platform Veylinx, headquartered in Amsterdam, has raised $2m in a pre-Series A round of funding. The money will be used to expand its teams across Europe and the US, accelerate product development, and launch a new platform. More

Growth Funds for Customer Feedback Platform Opiniion

Feb 18 2021

In the US, automated customer feedback tool Opiniion has raised $3m in a financing round, for use in scaling up. The business covers multiple sectors but has a strong focus on real estate. More

BVA Group Sets Out Plans under New Management

Feb 18 2021

Following its management buyout last month, French research and consulting firm BVA Group says it will reposition itself as an 'experience champion', and will take a more international and more 'participative' approach. More

Maru/Blue Adds Four to Executive Team

Feb 17 2021

In Canada, respondent access specialist Maru/Blue has expanded its executive team, promoting Bouavanh Chatooria and Katie Gawlik to SVP roles and adding existing SVPs Kasia Galka and Cornelia Haack. More

Ad Practitioners Buys Product Feedback Firm Knoq

Feb 17 2021

In Puerto Rico, digital media platform Ad Practitioners has acquired data tech company Knoq, which matches consumers with 'real people' providing guidance and feedback on products and services. Terms of the deal were not disclosed. More

Gracenote Debuts On-Screen Diversity Measure

Feb 17 2021

Nielsen's media and entertainment data provider Gracenote has launched a solution to analyse the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it, which it says will help the entertainment industry to create more inclusive content. More

Consumer Edge Acquires Web Data Provider Savvr

Feb 17 2021

In New York, insights provider Consumer Edge (CE) has acquired web data firm Savvr for an undisclosed sum. More

Inxeption Partners to Understand Consumer Data

Feb 17 2021

In the US, eCommerce software platform Inxeption has partnered with digital tech firm Infostretch to provide its clients with new ways to understand their customers' preferences, buying habits, purchasing frequency and brand affinities. More

E2E Research Adds Three to North America Team

Feb 16 2021

In New York, full-service agency E2E Research has appointed Jonathan Cheriff as Managing Director, North America; while Jaceey Sebastian and Jonathan Dunn both join as Account Managers. More

Voice Specialists Phebi and Analytical Factory Team Up

Feb 16 2021

London-based survey platform Phebi has partnered with voice-enabled data capture specialist Analytical Factory, which will provide it with support services across the UK and other parts of Europe. Analytical Factory will also develop new apps based on Phebi's technology. More

LatentView Hires Kompala to Lead Retail Sector Growth

Feb 16 2021

In the US, predictive modeling specialist LatentView Analytics has appointed Bhava Kompala to lead the firm's growth and innovation in the retail sector. More

Bounteous Creates SVP, Strategy & Insights Role

Feb 16 2021

In the US, insights-driven digital experience consultancy Bounteous has hired Oscar Wang for a newly created role, Senior Vice President, Strategy & Insights. More

Census 'Redistricting' Data Delayed Six More Months

Feb 15 2021

The U.S. Census Bureau announced on Friday that it will delay the release of population data by up to six months, with a new deadline of September 30th. The data is used for 'redistricting' - redrawing states' legislative boundaries, and Covid is blamed for the postponement. More

New Funds and CEO for Data Platform RAW Labs

Feb 15 2021

In Switzerland, unified data platform RAW Labs has completed a $5.5m pre-A round of funding, which will be used to expand the capabilities of its NoDB approach to data processing. Meanwhile the company has promoted Lars Farnstrom to the role of Chief Executive Officer. More

SurveyMonkey Adds CX Tool to Salesforce Integration

Feb 15 2021

SurveyMonkey has announced that its CX solution GetFeedback will integrate with cross-channel shopper personalisation platform Salesforce Commerce Cloud. More

Longo and Radcliffe Move Up at Discuss.io

Feb 15 2021

Video feedback platform Discuss.io has promoted co-founder Jim Longo to the role of Chief Strategy Officer, while Jeremy Radcliffe has been named Vice President - Global Head of Sales. More

SurveyMonkey Q4 Revenue Up 20%

Feb 12 2021

SurveyMonkey has reported a 20% increase in total revenue to $101.0m for the fourth quarter, ended December 31st 2020. Full-year 2020 revenue was up 22% year-on-year to $375.6m. More

ITV Creates New Data and AI Leadership Positions

Feb 12 2021

UK broadcaster ITV has created new data roles - promoting Lara Izlan to Director of Data Strategy, while Clemence Burnichon joins as Director of Data Innovation, Mike Leverington will join next month as Director of Data Experimentation, and Kat Holmes becomes Director of Data Governance. More

Backtracks Debuts Real-Time Podcast Analytics Resource

Feb 12 2021

In the US, podcast management and advertising platform Backtracks has launched a solution combining real-time behavioral analytics with engagement and retention data, to help publishers understand which sections of content capture an audience's attention. More

CRM Firm Copper Buys Engagement Specialist Sherlock

Feb 12 2021

In San Francisco, customer relationship management (CRM) specialist Copper has acquired engagement analytics platform Sherlock, for an undisclosed sum. More

Goossens Returns to Kantar Belgium

Feb 12 2021

In Belgium, Pieter Goossens has returned to Kantar as Senior Director, Technology and Digital Lead. More

Growth Funds for Metadata Management Company Solidatus

Feb 12 2021

In London, metadata management company Solidatus has raised £14m ($19.2m+) in a Series A round of funding, which it will use to accelerate expansion into new territories including the US, Europe and Asia; and to new industry verticals. More

Obituary: James David 'Dave' Power III

Feb 11 2021

James David 'Dave' Power III, the founder and retired Chairman of automotive industry research specialist J.D. Power, died on January 23rd after a long-term illness. He was 89. More

Zooming In: indeemo Founder and CEO Eugene Murphy

Feb 11 2021

The second of our new video podcasts is with Eugene Murphy of indeemo and includes discussion of mobile ethnography, the future of shopping, the impact of the pandemic on research methods and budgets, and the potential for qualitative in the post-Covid world. More

Software Firm Customer Thermometer Acquired

Feb 11 2021

In the UK, customer feedback software company Customer Thermometer has been acquired by e-mail signature software and solutions provider Exclaimer Group. More

Earle to Lead New Zappi Enterprise Team

Feb 11 2021

Ad and innovation testing platform Zappi has set up an Enterprise Team to help large organisations drive global business impact through insights. The new team is led by Babita Earle, with the title of EVP of Global Enterprise Customers and Partnerships. More

'Significant Insights' MR Careers Platform Launches

Feb 11 2021

Opinium CEO James Endersby has launched 'Significant Insights' - a global content platform for the MR industry aimed at both helping younger researchers develop their careers and encouraging those who may not have previously considered a career in market research. More

Beale to Advise Behaviorally on European Growth

Feb 11 2021

Crispin Beale, former Group CEO of Chime Insight & Engagement, has been appointed as an Advisor to the management team of shopper insights specialist Behaviorally (previously known as PRS IN VIVO USA); supporting the company's growth strategy in the UK and across Europe. More

Launch for GeoProve Location Verification Platform

Feb 11 2021

In the UK, the co-founders of outdoor advertising company Primesight have launched a tag-based mobile location verification platform called GeoProve. More

YouGov Launches Panels in Fifteen New Markets

Feb 10 2021

London-based YouGov has launched panels in fifteen new markets across Europe, South America, the Middle East and North Africa. More

Truth Founder Andy Dexter Joins Verve's Board

Feb 10 2021

Truth Consulting founder Andy Dexter has joined London-based community panels and digital research specialist Verve as a Non-Executive Board Director. More

Samba TV Debuts Privacy Manager for Consumer Data Control

Feb 10 2021

US-based cross-screen television insights and analytics provider Samba TV has launched a service called The Smart TV Privacy Manager, giving consumers control over their household's personal data through privacy regulations on Smart TVs. More

Access Intelligence Hires First COO

Feb 10 2021

In London, communications software and market intelligence firm Access Intelligence Group has hired former Accuity Exec Tom Golding as its first Chief Operating Officer. More

Insights People Launches Kids' Media Evaluation Tool

Feb 10 2021

UK-based firm The Insights People has launched a media planning tool called the Media Mix Compass, to provide an account of kids' media consumption habits and help brands and agencies with their media campaign planning and evaluation. More

Content Analyst Parse.ly Acquired by WordPress VIP

Feb 9 2021

Online attention tracking and content analytics specialist Parse.ly has been acquired by WordPress VIP (WPVIP), the enterprise content blogging site owned by publishing platform provider Automattic. Terms of the deal have not been disclosed. More

Qualtrics Hires Laufer as ANZ Country Manager

Feb 9 2021

US-based experience management company Qualtrics has appointed Jason Laufer as Country Manager for Australia and New Zealand. More

LiveRamp to Buy Integration Specialist DataFleets

Feb 9 2021

In the US, enterprise data and analytics provider LiveRamp is to acquire cloud platform DataFleets, which promises to integrate its clients' data silos without moving the data or compromising privacy. Terms of the deal were not disclosed. More

BBC's Barker Joins The Co-Op as Head of CX and CRM

Feb 9 2021

In the UK, retail association The Co-Op has appointed former BBC exec Phil Barker as Head of Customer Experience (CX) and Customer Relationship Management (CRM), as it expands its Data and Loyalty teams. More

Paradigm Sample Hires for Americas Leadership Role

Feb 9 2021

In the US, Paradigm Sample has appointed former SurveyMonkey exec Adam Jolley as EVP and General Manager for the Americas, and a member of the firm's Executive Leadership team. More

Schwa Launches Company 'Tone of Voice' Measure

Feb 9 2021

In London, language and behavioural science agency Schwa has launched an online process called The Tone Test, to help measure a company's 'tone of voice'. More

Canada's Symend Raises Extra Expansion Funds

Feb 9 2021

In Canada, behavioral science and data-driven insights platform Symend has raised an add-on $43m investment funding round, following $52m secured in a Series B in May last year. The additional funds will be used to drive global expansion and add to the firm's customer lifecycle product portfolio. More

Tealium Raises $96m to Drive Product Innovation

Feb 8 2021

Real-time customer data specialist Tealium has raised $96m in a Series G round of funding, which it will use to drive product innovation and expand its global footprint. More

Bakamo Expands to Middle East via Partnership

Feb 8 2021

Social media intelligence firm Bakamo has expanded to the Middle East via a partnership with Kuwait-based AlFikra Co, formalizing an existing working arrangement which it says has 'significantly increased through the pandemic'. More

IVP and Shimmer Partner for Biometrics Launch

Feb 8 2021

Mobile MR specialist IVP Research Labs has partnered with wearable insights tech firm Shimmer Research to launch a new biometrics solution, NeuroLynQ, using GSR and ECG readings to measure participant engagement and attention levels during in-person research. More

Fiftyfive5 Welcomes Eight to Graduate Scheme

Feb 8 2021

Australian insights consultancy Fiftyfive5 has brought in six new graduates in its Sydney office and one in Auckland. They are joined by Caelan Bistram who started as an intern last year. More

Lucid Appointment Prioritises Diversity and Community

Feb 8 2021

Programmatic sampling and research tech company Lucid has appointed Deborah Elam as its newest board member, with a remit to help the company prioritize diversity, equity and inclusion; and expand its impact on the New Orleans community. More

Alchemer Hires Head of Sales

Feb 8 2021

Customer experience (CX) and DIY survey firm Alchemer, formerly known as SurveyGizmo, has appointed former SAP exec Mary Beth Addison as SVP of Sales. More

PreciseTarget Adds Apparel and Fashion Targeting Tool

Feb 8 2021

Retail data science company PreciseTarget has launched ConsumerInsights, a new service promising apparel and fashion brands in-depth knowledge of their existing customers and their best acquisition targets. More

V12 Launches Vistas Segmentation Tool

Feb 8 2021

US-based purchase intent insight provider V12 has launched a consumer targeting solution called Vistas Lifestyle and Shopping Segmentation, based on in-market store shopping behavior rather than self-reported feedback. More

PlaceIQ Buys Skyhook's Geospatial Insights Business

Feb 5 2021

New York-based location intelligence firm PlaceIQ has acquired the Geospatial Insights business from location tech firm Skyhook Wireless. Terms of the deal have not been disclosed. More

Patient Feedback Tool PatientMetRx Launched

Feb 5 2021

Glasgow, Scotland-based pharma sector data tech company Talking Medicines has launched an AI -driven service called PatientMetRx, providing drug companies with a way to measure patients' experiences of taking medicines. More

New Funds for Verification Service Iteratively

Feb 5 2021

Iteratively, which offers tools to help clients verify their product analytics, has raised $5.4m in funding. The money will be used to accelerate development of its own products countering 'poor data quality', and to hire across marketing, sales and customer success. More

White Ops in MRC Accreditation First

Feb 5 2021

Bot attack and fraud prevention specialist White Ops has announced it is the first company to receive Media Rating Council (MRC) accreditation for end-to-end coverage against Sophisticated Invalid Traffic (SIVT) for desktop, mobile web, mobile in-app and Connected TV (CTV). More

Yoder to Lead Newly Funded B2B Data Platform Leadspace

Feb 4 2021

US and Israel-based B2B customer data platform (CDP) Leadspace has raised $46m in a growth funding round, which it will use to expand its team in both countries. The firm has also appointed former Webtrends CEO Alex Yoder as Chief Executive Officer, replacing Doug Bewsher. More

SurveyHealthcareGlobus Hires Lockwood as EVP Europe

Feb 4 2021

Healthcare data collection specialist SurveyHealthcareGlobus (SHG) has appointed former M3 and Medefield executive Dan Lockwood as EVP of its European division, based in London. More

Comscore Cookie-less Targeting for UK and Germany

Feb 4 2021

Comscore has rolled out its cookie-free targeting capability 'Predictive Audiences' in the UK and Germany. More

Kantar Links with Google for YouTube Ad Measurement

Feb 4 2021

Kantar has joined Google's Ads Data Hub (ADH), enabling marketers to assess YouTube ad performance across all devices and platforms without the use of pixels. More

Clickstream Data Provider Datos Launches and Names CEO

Feb 4 2021

New York-based clickstream data provider Datos has named co-founder Eli Goodman as Chief Executive Officer as the firm launches out of stealth mode. More

Former Annalect CEO Named OPMG Experience Lead

Feb 4 2021

Erin Matts, the former CEO of Omnicom-owned data and analytics firm Annalect, has joined Omnicom Precision Marketing Group (OPMG) as Chief Experience Officer, Head of Omnichannel. More

Mindshare Appoints Data Science Leader

Feb 4 2021

Media agency Mindshare USA has appointed Sean Clayton as Executive Director, Solutions Officer, with a remit which includes integrating data, technology and analytics capabilities across Mindshare, GroupM and the wider WPP group. More

New on DRNO: Zooming In on MR Newsmakers

Feb 3 2021

From this week, Daily Research News will feature video interviews of around 20-25 minutes with leading figures in the insights and analytics world, giving you more depth on some of the stories in the news, and talking about themselves, their companies and their views. More

Comscore and Ipsos in Mexico Audience Measurement Pitch

Feb 3 2021

Comscore and Ipsos have partnered to deliver enhanced cross-media measurement solutions to the Mexican market. More

MindProber Launches 'First' US In-home Biometric Panel

Feb 3 2021

Portugal-based media research platform MindProber is launching what it says is the first in-home biometric panel in the US. More

Big Data Firm Databricks Raises $1 Billion

Feb 3 2021

San Francisco-based big data and artificial intelligence (AI) solutions firm Databricks has raised $1 billion in a Series G round of funding, which it says it will use to support the adoption of its data architecture. More

IFOP Opens in New York with Luxury Brand Research Focus

Feb 3 2021

French market research and polling firm IFOP has opened an office in New York, where it is led by Stephanie Sandler, who previously built and led the Consumer Insights division at French fashion house Chanel. More

Kantar Retains Slovakian TV Audience Measurement Contract

Feb 3 2021

Slovakian TV audience measurement steering committee PMT has awarded Kantar an eight-year extension to its existing contract to provide official TV audience measurement data for the country. This new contract runs until 2029. More

The NPD Group Names Head of Foodservice Spain

Feb 3 2021

Retail data firm The NPD Group has appointed former Kantar exec Edurne Uranga as Head of Foodservice Spain. More

Accenture Buys Product Development Specialist Imaginea

Feb 2 2021

In the US, global consultancy Accenture has agreed to acquire product development and user testing company Imaginea, for an undisclosed sum. More

TVSquared Launches ADvantage XP Cross-Platform Tool

Feb 2 2021

Cross-platform TV ad measurement specialist TVSquared has launched a fully-automated cookie-less solution called ADvantage XP, to measure the effectiveness of TV advertising for linear television, addressable and OTT/CTV. More

DJS Research Appoints Eight Across the UK

Feb 2 2021

North of England-based full service agency DJS Research has appointed eight new members of staff, including Cara Rodwell as Field & Data Services Director. Of the new hires, six will work remotely, giving the company a 'presence' in Glasgow, Birmingham, Kent, the Cotswolds and Devon. More

Trend Spotter NWO.ai Emerges from Stealth

Feb 2 2021

In New York, predictive AI platform NWO.ai has launched out of stealth mode with a $3.5m seed funding round. More

Behaviorally Hires First Chief Digital Officer

Feb 2 2021

Shopper insights specialist Behaviorally (previously known as PRS IN VIVO USA) has named Sam Albert as its first Chief Digital Officer. More

BI Firm Phocas Raises $45m for Data Analytics Products

Feb 2 2021

Sydney, Australia-based business intelligence software firm Phocas has raised $45m in its second round of funding, which it will use to further develop data analytics products including its new budgeting, forecasting and planning tool. More

TV Ad Measurement Firm EDO Adds Four to Senior Team

Feb 2 2021

In the US, TV ad measurement specialist EDO has hired John Cripps as Senior Vice President of Convergent Measurement, Peter Foley as Head of Data Science, Diane Staffan as Head of Product Strategy, and Gowtham Prakash as Manager of Data Engineering. More

UKOM and Ipsos Unveil iris Measurement Standard

Feb 1 2021

Online audience measurement body UKOM (UK Online Measurement) and Ipsos have announced the official launch of Ipsos iris, the new UK industry standard for online audience measurement. More

Growth and Multiple Appointments for Verve

Feb 1 2021

UK-based community panels specialist Verve has announced a 23% increase in revenues for the year ending 31st December 2020, to £8.1m. It has also hired Lucy Wetherhill, Claire Andrzejewski, Parker Mincey and six other new faces, and made eleven promotions. More

GfK Builds New Media Measure for Singapore

Feb 1 2021

GfK has been commissioned by Asian media group Singapore Press Holdings (SPH) to develop a new measure of the state's local media consumption, combining survey data with digitally collected data in a single-source approach. More

Senior Promotions at Savanta

Feb 1 2021

Research and data firm Savanta has promoted Caroline Hawkings as UK Managing Director, and Barbara Gurhan to CFO, while CTO Bart Read also joins the Board. More

Former NBA Researcher Joins MMR Experience Division

Feb 1 2021

US-based MMR LIVE Experience Design has added Shelly Bouren to its team as VP of Strategy and Consulting. Bouren was formerly Head of Research for NBA team the Detroit Pistons. More

Merkle Promotes for EMEA and Americas Lead Roles

Feb 1 2021

Data-driven marketing and CX management company Merkle has promoted Sam Taverner to the role of EMEA Chief Growth Officer of the Merkle and dentsu CXM Service Line, and Liz Rutgersson to Chief Media Officer, Merkle Americas. More

Fanplayr Adds Personalized SMS Feature

Feb 1 2021

In the US, real-time targeting specialist Fanplayr has added 'Personalized SMS' to its suite of products, for targeting lead generation and online shoppers. More

Qualtrics Pins IPO Price at $30.00 Per Share

Jan 29 2021

In the US, experience management company Qualtrics has confirmed the pricing of its initial public offering (IPO) of 51,695,568 shares at a price to the public of $30.00 per share. More

The Decision Co. Buys Controlling Stake in response:AI

Jan 29 2021

In the US, survey research and predictive analytics specialist The Decision Co. has acquired a controlling interest in market research platform response:AI. Terms of the deal have not been disclosed. More

British CX Firm Sold to Bloomreach for $150m

Jan 29 2021

London-based customer data and experience platform ('CDXP') Exponea has been acquired by digital and commerce experience specialist Bloomreach for $150m, funded by investment company Sixth Street Growth. More

Freelancer Insights Recruitment Agency Names First MD

Jan 29 2021

In Belgium, interim MR sector recruitment agency Insights Wizards has hired long-time insights exec Dirk Van Kemseke as its first Managing Director. More

Pureprofile Hires Three in Australia

Jan 29 2021

Australia-based digital research platform Pureprofile has appointed former Kantar exec Young Ham as Head of Data, Innovation and Product; plus Kate Richards as Interim Head of Sales, Data & Insights ANZ, and Tom Hamilton as Senior Account Director. More

SurveyMonkey Hires First Chief Diversity Officer

Jan 29 2021

DIY survey software platform SurveyMonkey has appointed Antoine Andrews with the title of Chief Diversity & Social Impact Officer (CDIO). He is based in the San Francisco Bay area. More

Promotions and Hires for Online Qual Specialist Aha!

Jan 29 2021

Online qual research specialist Aha! has promoted Paula Kramer to the role of Vice President of Project Management and Sach Joshi to Senior Project Manager, while Lexi Lear and Adam Phillips join as Project Managers. More

Qualtrics Hires Three US Leaders

Jan 28 2021

In the US, experience management company Qualtrics has appointed Julia Anas as Chief People Officer, Edward Chen as Head of Corporate Development and Strategy, and Gina Sheibley as Chief Communications Officer. More

Delvinia Promotes Manocha to Lead New Methodify

Jan 28 2021

Canadian data collection firm Delvinia has promoted Raj Manocha to the role of Chief Executive of its Methodify platform, which it has redesigned as an 'operating system for market research'. More

Dynata Partners to Expand AsiaPac Loyalty Panel

Jan 28 2021

Dynata has expanded its loyalty panel in Asia Pacific, through partnerships with global hospitality group Accor, and Big Loyalty, a subsidiary of Air Asia. Further expansion is planned in the coming months in Singapore, Thailand and the Philippines. More

Kantar Hires for New UK ROI Head Role

Jan 28 2021

Kantar has hired former Mindshare exec Paul Sturgeon for a newly created role, leading its Brand and Marketing ROI offer in the UK. More

HCD Launches 'Implicit On-Demand'

Jan 28 2021

New Jersey-based MR and applied consumer neuroscience company HCD Research has launched a service called 'Implicit On-Demand', allowing clients to rapidly design, integrate and report studies of the consumer subconscious. More

SurveyMonkey Adds Sales Leaders

Jan 28 2021

In San Mateo, DIY research survey platform SurveyMonkey has appointed former Kantar exec Dana Herstein and former Dynata exec Helen D'Abreo to lead cross-disciplinary market research sales teams. More

Growth Funds for Supplier Intelligence Firm Tealbook

Jan 28 2021

In Canada, supplier intelligence big data provider Tealbook has raised $14.4m in a Series A round of funding, which it will use to support innovation across its platform and drive sales and marketing initiatives. More

20|20's Insights Consulting Practice Becomes Aspen Finn

Jan 27 2021

In the US, qual technology-led research services provider 20|20 Research has spun out its insights consulting practice into a new agency called Aspen Finn, which will use cognitive psychology to deliver 'authentic consumer stories to help clients grow'. More

Qualtrics Raises IPO Target Price

Jan 27 2021

In the US, experience management company Qualtrics has raised the expected price for its initial public offering (IPO) to between $27 and $29 per share, the second increase from an original forecast price of $20 to $24. More

Gombault and Blanchet Named PRS IN VIVO CEOs Worldwide

Jan 27 2021

In France, BVA Group has promoted Karen Gombault and Olivier Blanchet to serve as Chief Executive Officers of shopper specialist PRS IN VIVO worldwide. This follows the recent sale of PRS IN VIVO USA, now known as Behaviorally and run by former PRS IN VIVO Global CEO Alex Hunt. More

Google Tests 'FLoC' System for Post-Cookie World

Jan 27 2021

Google is trialling a new approach called FLoC (Federated Learning Cohorts), as part of its commitment to eliminate third-party cookies and replace them with 'privacy-first' alternatives through which publishers and advertisers can target and measure ads. More

Streetbees Hires Hempstead as First North America GM

Jan 27 2021

Mobile-based customer insights firm Streetbees has appointed Sebastian 'Seb' Hempstead as its first General Manager for North America. He is based in New York. More

Analytics Solutions Firm Ocient Raises $40m

Jan 27 2021

In the US, data analytics solutions (DAS) company Ocient has raised $40m in a Series B round of funding, which it will use to expand its engineering, customer success, operations, and sales and marketing teams - with headcount expected to double to 150 by the end of 2021. More

Ipsos Buys Majority Stake in OOH Specialist MGE Data

Jan 26 2021

Ipsos has acquired a majority stake in Czech Republic-based company MGE Data, which specialises in Out-of-Home (OOH) measurement, with capabilities in consulting, data analytics, application development and technical solutions. Terms of the deal have not been disclosed. More

Strong Second Quarter for Pureprofile

Jan 26 2021

Australia-based digital research platform Pureprofile has announced a record 26% increase in revenue for the quarter ending 31st December 2020. The total of $8.2m was driven by strong performance in all business units, and was 'well ahead of expectations', according to the firm. More

Salama Invests in Privacy Firm Glimpse Protocol

Jan 26 2021

In London, consumer privacy-focused ad data platform Glimpse Protocol has raised EUR 1.4m in a seed round of funding, with investors including former Kantar CEO Eric Salama. More

Alida Adds Video and Financial Services Products

Jan 26 2021

CX and insights firm Alida has launched a video survey tool, a new financial services (FS) industry product, and twelve other new features to its CXM & Insights Platform. More

Curtain Up for Comscore Cross-Platform Movie Measure

Jan 25 2021

Comscore has announced the launch of Movies Everywhere, which promises daily reporting of box office movie performance across all platforms. More

Billion Dollar Funding Fuels Rapid Growth for Sitecore

Jan 25 2021

Digital experience management software firm Sitecore has announced a $1.2bn investment, in support of a major growth plan. More

Kantar to Double Size of Public Voice Panel

Jan 25 2021

Kantar has today announced it is investing to double the size of its 'Public Voice' panel, launched just under a year ago. The move will create 'the largest random sample panel in the UK', according to the firm. More

Three New Senior Roles at W2O

Jan 25 2021

Healthcare analytics and insights firm W2O has created three new leadership roles: Jo Ann Saitta as Global Chief Digital Officer, Marcos Mendell as EVP Health Platform Innovation, and Larry Mickelberg as Group President, Technology and Engagement. More

Social Media Analysis Launch for Realise Unlimited

Jan 25 2021

In the UK, data science and analytics consultancy Realise Unlimited has launched a method to help develop a deeper understanding of customers through their social media data. More

Qumu Takes Out $10m Loan to Invest in Growth

Jan 25 2021

In the US, video technology provider and measurement specialist Qumu has closed a $10m revolving credit facility from Wells Fargo Bank, which it will use to invest in growth opportunities and manage working capital. More

Ogilvy Creates 'Global CEO of Experience' Role

Jan 25 2021

In the US, marcoms group Ogilvy has hired digital transformation specialist Steve Soechtig for a newly created role, Global Chief Executive Officer of its Experience business. More

Purchase Intent Specialist V12 Acquired by Porch Group

Jan 22 2021

In the US, purchase intent data firm V12 has been acquired by home services sector software company Porch Group for an undisclosed sum. More

C Space Names DeVlieger New CEO

Jan 22 2021

Online community specialist C Space has promoted Jessica DeVlieger to the role of Global Chief Executive, replacing Charles Trevail, who will continue to lead parent company Omnicom's Interbrand Group around the world. DeVlieger is based in Boston. More

Omnicom Launches Earned Media Impact Analysis Tool

Jan 22 2021

In New York, Omnicom Public Relations Group (OPRG) has launched a patent-pending comms analytics platform called omniearnedID, to understand the impact of earned media on brand sales. More

Digsite Debuts Pulse for Concept, Ad and Product Tests

Jan 22 2021

In the US, consumer insights platform Digsite has launched a quantitative solution called Pulse, for fast turnaround, early-stage concept, ad and product testing. More

dunnhumby to Launch Model Lab for Enterprises

Jan 22 2021

Tesco-owned customer data firm dunnhumby is preparing to launch an enterprise edition of its Model Lab machine learning automation tool for data scientists, built on cloud computing service Microsoft Azure. The tool will initially be available in the US. More

Kantar Sells Paid Search Intelligence Unit to Adthena

Jan 21 2021

In the US, Kantar has sold its paid search intelligence unit - formerly known as AdGooroo - to AI-powered search intelligence specialist Adthena. Terms of the transaction were not disclosed. More

ONS Taps Card Data to Track Pandemic Consumer Spend

Jan 21 2021

In the UK, the Office for National Statistics (ONS) has announced plans to publish credit and debit card transaction data from the Bank of England, to help analyse how individuals have been spending their money during the past twelve months. More

MarketCast Hires Tech and Games Leader

Jan 21 2021

In Los Angeles, entertainment insights business MarketCast has hired long-time Kelton Global exec Martin Eichholz for a newly created role, Corporate SVP and General Manager of its Technology and Games division. More

UK Market Research Spend Down Again in Q4, Says IPA

Jan 21 2021

UK market research budgets fell in the fourth quarter of 2020, with 34% of firms reporting a decrease and only 11.4% a rise - according to the latest IPA Bellwether Report. More

Bounteous Hires Chief Strategy & Insights Officer

Jan 21 2021

Chicago, US-based digital agency Bounteous has hired long-term Publicis Sapient exec Jaspreet Singh for the newly created role of Chief Strategy & Insights Officer, tasked with overseeing the company's teams of strategists, researchers and analysts. More

Nielsen's Paul Walker Joins Consumer Intelligence

Jan 21 2021

Long-time Nielsen exec Paul Walker has joined UK-based financial services sector insight provider Consumer Intelligence (CI) as Chief Commercial Officer, tasked with leading the client-facing arm of the business. More

Signoi Debuts Social Media Image Analysis

Jan 21 2021

UK-based insight and foresight platform Signoi has launched a set of AI-driven quant semiotic methods called Imagysis, to analyse images on social media and understand what people are posting about a brand or category. More

PRS IN VIVO USA Renamed 'Behaviorally'

Jan 21 2021

Shopper insights agency PRS IN VIVO USA has been renamed Behaviorally, following its sale to new majority shareholder Alcentra. More

BVA Group Management / Shareholder Buyout Approved

Jan 20 2021

The management team of French research and consulting firm BVA Group and its main shareholder Naxicap (together known as XPage) have been given the green light to acquire the company, which went into receivership last summer. The group's US arm has been acquired by British asset management firm Alcentra. More

Funds for Forecaster Simporter as Mitch Barns Joins Board

Jan 20 2021

US-based Simporter, which uses artificial intelligence to predict consumer demand for new products, has raised $600k in a seed round of growth funding. The investment came from several investors, including former Nielsen CEO Mitch Barns, who has joined the firm's Advisory Board. More

Canvs Emotion Platform Added to Toluna Start

Jan 20 2021

Online community and survey tech provider Toluna has partnered with customer insights specialist Canvs, whose AI-driven emotion and behavior platform will add further on-demand capabilities to the end-to-end, real-time solution, Toluna Start. More

Research on Mobile Moves to Programmatic Sampling Model

Jan 20 2021

In Paris, France, consumer insights business Research on Mobile (ROM) has replaced its ad hoc, sample-only and panel building solutions with an API and programmatic sampling model, offering the automated buying and selling of sample. More

InnovateMR Hires APAC and Ops Leaders

Jan 20 2021

US-based sample solutions provider InnovateMR has appointed Sandeep Singh as Managing Director, APAC, while Sylvia Ortiz-Moscato joins as Vice President of Operations, B2B & New Client Partnerships. More

Publicis in Sale Talks?

Jan 19 2021

According to reports in UK media, Paris-headquartered marketing group Publicis has been holding talks with a private equity firm regarding the possible sale of all or a part of the group. More

Former Sky Researcher Joins Relish

Jan 19 2021

In London, former Sky exec Phil Halliwell has joined full-service insight consultancy Relish as Insight Director. More

Power Digital Buys Data-Driven Agency Social Method

Jan 19 2021

Marketing company Power Digital has acquired US and Israel-based data-driven digital media buying and creative agency Social Method. Terms of the deal have not been disclosed. More

Ipsos Buys Croatian Partner Fistnet

Jan 18 2021

Ipsos has announced the acquisition of Croatian firm Fistnet d.o.o., developer of the Dotmetrics digital audience measurement platform. More

Census Bureau Director Steps Down

Jan 18 2021

In the US, Census Bureau Director Steven Dillingham has announced his retirement, effective with the Presidential transition this Wednesday; and has thanked Bureau staff for their 'extraordinary accomplishments, especially those related to the successful 2020 Census'. More

Google Jumps Gun over Fitbit as WhatsApp Stumbles

Jan 18 2021

Google has taken the unusual step of pronouncing its $2.1bn acquisition of wearable tech firm Fitbit a done deal, while regulatory investigations including that of the U.S. Department of Justice are still ongoing. Meanwhile Facebook's WhatsApp is mired in controversy over user data. More

Vodafone Martech Exec Joins Merkle in EMEA Role

Jan 18 2021

Data-driven marketing and CX management company Merkle has appointed Simon Esland in the new role of VP Practice Lead, Marketing Decisioning, overseeing its partnership with Pegasystems. Esland was previously Group Head of Marketing Technology Strategy at Vodafone. More

Mobile Retail Platform Poq Integrates with AppsFlyer

Jan 18 2021

Retail mobile app platform Poq has beta launched an integration with mobile analytics and attribution provider AppsFlyer, promising the former's clients the ability to rapidly scale their app commerce marketing, and drive more effective customer acquisition and retention. More

Premise Data Raises $85m for Global Growth

Jan 15 2021

In the US, market intelligence platform Premise Data has raised $85m in a Series E round of funding, which it will use to expand its platform capabilities and global network. More

Senior Hires and Promotions for Zappi

Jan 15 2021

Automated ad and innovation testing platform Zappi has hired Alison Scott as Senior Director, Customer Transformation, and Mary Lou Barney as Vice President, Strategic Accounts. The firm has also promoted Patricia Montesdeoca, Michelle Wu and Zontziry Johnson. More

Integral Ad Science Buys Programmatic Firm Amino

Jan 15 2021

Advertising intelligence company Integral Ad Science (IAS) has acquired Philadelphia-based Amino Payments, a specialist in programmatic advertising transparency. More

Discuss.io Launches DIY Respondent Management Hub

Jan 15 2021

Video feedback platform Discuss.io has launched Respondent Management, a DIY hub feature allowing users to track respondents through the process of recruiting, screening, scheduling, incentivizing and interviewing. More

Merkle Appoints Global Marketing Head

Jan 15 2021

Data-driven marketing and CXM agency Merkle has promoted Erin Hutchinson to Global Chief Marketing and Communications Officer, tasked with driving growth for its CXM service line by aligning regional marketing and comms teams. More

VIOOH and Ubimo in Data-Driven DOOH Partnership

Jan 15 2021

Location intelligence firm Ubimo has partnered with OOH ad marketplace VIOOH to allow clients to access, analyse and target advertising across key outdoor sites in the US. More

iSpot Buys TV and Video Ad Measurement Firm Ace Metrix

Jan 14 2021

In the US, real-time TV ad measurement company iSpot has acquired TV and video ad measurement specialist Ace Metrix for an undisclosed sum. The pair say the deal will provide a cross-screen platform for tracking the business outcomes and brand impact of both TV and video advertising. More

Ipsos to Rebuild Australia's MOVE for DOOH Age

Jan 14 2021

In Australia, the Outdoor Media Association (OMA) has commissioned Ipsos to update its audience measurement system MOVE, to deliver a national model that covers all formats and environments, including Digital Out of Home (DOOH) signs. More

SurveyMonkey and ServiceNow in Workflow Data Deal

Jan 14 2021

DIY research software firm SurveyMonkey has integrated with workflow management specialist ServiceNow, to allow enterprises to collect and react to feedback from issues such as employee onboarding, IT service requests, and online customer service. More

New Luth Panel Swaps Company Shares for Data

Jan 14 2021

Digital data tracking specialist Luth Research has launched a member-owned consumer panel called SavvyShares, which offers panelists shares in the company in return for their data, and pays dividends to member shareholders annually, based on SavvyShares' profitability. More

InSites Hires Executive Director for Hong Kong

Jan 14 2021

Online community provider InSites Consulting has appointed former Nielsen / Synovate exec Eddie Au as Executive Director in its Hong Kong office. More

HG Insights Launches B2B Market Intelligence Product

Jan 14 2021

US firm HG Insights has launched a technology product market intelligence solution, based on insights from millions of verified technology installations worldwide. More

Dialsmith Founder Launches Qual Agency Lillian Labs

Jan 13 2021

David Paull, founder and President of survey tech firm Dialsmith, has launched a boutique qualitative agency called Lillian Labs, which will focus on testing and developing concepts, products and messages. More

SampleNinja Debuts 'Feature Rich' Panel Platform

Jan 13 2021

Start-up SampleNinja has officially launched its panel management platform, to help researchers with dynamic profiling, respondent fraud detection, panelist recruitment validation, and multiple panel challenges. The founders describe it as a '21st century platform that is fit for purpose'. More

Nielsen Launches Movie Streaming Measurement Service

Jan 13 2021

Nielsen has launched a measurement service called Theatrical Video On-Demand (TVOD), to capture viewing of movie releases that are directly available to consumers to rent or buy on demand through streaming/MVPD (multichannel video programming distributor) platforms. More

Pureprofile Hires Schellekens to Lead European Growth

Jan 13 2021

Australia-headquartered digital research platform Pureprofile has appointed long-time Kantar Profiles exec Joris Schellekens as Sales Director, Mainland Europe, charged with leading the firm's growth plans across the region. He is based in the Netherlands. More

Kantar Expands Georgia TV Audience Measurement Panel

Jan 13 2021

Kantar has expanded its TV Audience Measurement (TAM) panel in Georgia to 800 households - an increase of 45%. The firm will now measure 70 different channels, with ad monitoring for half of them. More

Confirmit Names New CMO Pre FocusVision Merger

Jan 13 2021

Research software firm Confirmit has appointed Noel Hamill as Chief Marketing Officer, replacing Michael Wooh, who had held the role for a decade. Hamill joins following last week's announcement that Confirmit and customer insights software firm FocusVision are to merge. More

InSites Partners with Provokers for LatAm Expansion

Jan 12 2021

Online community provider InSites Consulting has partnered with Latin American-based qual and quant insights and consulting agency Provokers, expanding its offer in the region. More

Speech Analytics Specialist Qurious.io Acquired

Jan 12 2021

In the US, speech analytics business Qurious.io has been acquired by business software firm Pegasystems (Pega) - for an undisclosed amount. More

ironSource Buys In-app Ad Measurement Firm SOOMAL

Jan 12 2021

In Israel, in-app monetization measurement specialist SOOMLA has been acquired by app developer platform ironSource. Terms of the deal have not been disclosed. More

MRBA Makes Financial Pandemic Support Offer

Jan 12 2021

UK industry charity the Market Research Benevolent Association (MRBA) has issued a statement reminding those suffering from financial difficulties or other personal problems as a result of the pandemic and the new lockdown, that it is able to provide support. More

Snowplow Adds $10m to Series A Funding Round

Jan 12 2021

London-based behavioral data management specialist Snowplow Analytics has raised $10m in a Series A2 round of funding, which it will use for expansion in the US, Europe and Asia-Pacific, and to accelerate its product roadmap. More

Eyeota Hires Bombora Co-Founder as VP of Product

Jan 12 2021

In New York, audience tech platform Eyeota has appointed Bombora co-founder Rob Armstrong as Vice President of Product. More

Cogensia Sacks CEO for Capitol Riots Role

Jan 11 2021

Brad Rukstales, the President and CEO of Chicago-area data and insights martech firm Cogensia, has been fired after being arrested for his part in the recent storming of the US Capitol building in Washington DC, which resulted in violent clashes with police and five deaths. More

Cookie-Free Targeting 'First' for Comscore

Jan 11 2021

Comscore has launched what it describes as the industry's first cookie-free targeting capability. 'Predictive Audiences' promises advertisers the ability to reach consumers based on their behavior across digital, mobile and connected TV (CTV) campaigns. More

SampleChain Hires Gershner for New Revenue Role

Jan 11 2021

Data quality and anti-fraud software platform SampleChain has hired long-time industry exec Matt Gershner for a new role, Chief Strategy & Revenue Officer. He is based in New York. More

$135m for Data Curation Firm Dremio

Jan 11 2021

Data curation software firm Dremio has raised $135m in a Series D round of funding, to expand its engineering centers of excellence around the globe and invest in educating and enabling a community of data lake practitioners. More

Retina Debuts Customer Lifetime Value Tool

Jan 11 2021

In the US, customer intelligence company Retina has rolled out a customer lifetime value (CLV) enrichment platform, to identify high-value customers before they make their first purchase. More

Empower Hires First Commercial Director

Jan 11 2021

UK-based insight industry language specialist Empower Translate has hired Eleanor Timson for the newly created role of Commercial Director. More

SAP Confirms Plans to Take Qualtrics Public

Jan 8 2021

In the US, experience management company Qualtrics has filed for an initial public offering (IPO) with the US Securities and Exchange Commission (SEC), valuing the firm between $12bn and $14.4bn. More

Comscore Signs Deal to Pay Off Debt

Jan 8 2021

Comscore has agreed to an investment deal which it will use to pay off its debt through the issuance of new shares. As part of the deal, the firm will also receive consumer-level data sets and rights from new investor, broadband and cable company Charter Communications. More

Market Logic Gets New CEO and Funding

Jan 8 2021

Berlin-based insights platform developer Market Logic Software has appointed Stefan Ropers as Chief Executive Officer, replacing co-founder Kay Iversen who will join the Board of Directors. The firm has also raised an undisclosed amount of funding. More

RAC Employee Sentenced in ICO Data Misuse Prosecution

Jan 8 2021

In the UK, an employee of motoring breakdown cover and roadside assistance provider RAC has been given an eight month suspended prison sentence after pleading guilty to charges of securing unauthorised access to computer data, and to selling unlawfully obtained personal data. More

W20 Buys Patient Data Firms Swoop and IPM.ai

Jan 8 2021

Healthcare marcoms specialist W20 has acquired machine learning and real-world data specialists Swoop and IPM.ai, also focused on the sector. Terms of the deals have not been disclosed. More

Rightpoint Hires First MD for Europe

Jan 8 2021

Chicago-based customer experience business Rightpoint has appointed Marty Zalewski as its first Managing Director for Europe, to build on existing growth in the region. More

Confirmit to Merge with FocusVision

Jan 7 2021

Research software firms Confirmit and FocusVision have announced plans to merge. The deal is dependent on receipt of regulatory approvals and expected to complete in the second quarter. Terms have not been disclosed. More

Research America Buys Pharma Specialist Segmedica

Jan 7 2021

MR and consulting firm Research America has acquired pharma and health researcher Segmedica (xsperient), for an undisclosed sum. More

MacIsaac Back at C Space in COO Role

Jan 7 2021

In the US, Polly MacIsaac has returned to online community specialist C Space as Chief Operating Officer, allowing Phil Burgess to relinquish his operations responsibilities and focus on his role as Chief People Officer. More

LG Buys Controlling Stake in TV Data Firm Alphonso

Jan 7 2021

South Korean multinational electronics company LG Electronics has acquired an $80m controlling stake in TV data and measurement company Alphonso. More

InMoment Buys Digital Feedback Firm Wootric

Jan 6 2021

US-based customer intelligence platform InMoment has announced the acquisition of digital feedback solutions provider Wootric. More

Three Join Leeds-Based Boxclever

Jan 6 2021

UK-based full service agency Boxclever has announced three new appointments: Victoria Williams as Associate Director, Bethan Blakely as Analytics Director and Kate Skivinton as Research Director. More

Funds and Unicorn Status for Data Firm Starburst

Jan 6 2021

Boston, MA-based 'analytics anywhere' firm Starburst has announced $100m in Series C funding, giving the three-year-old company a valuation of around $1.2 billion. More

MD Role for Russell as BVA BDRC Promotes Thirteen

Jan 6 2021

Consumer insight consultancy BVA BDRC has promoted Paul Russell to Managing Director of its Perspective Research Services subsidiary, along with a dozen other promotions in the group's research, marketing and design functions. More

Campaign Launches Agency Intelligence Tool

Jan 6 2021

Ad industry bible Campaign has launched its first 'truly global product', in the form of a tool monitoring the business performance of the world's top advertising and media agencies. More

Semasio Appoints Data Science Lead

Jan 6 2021

Contextual ad targeting company Semasio has appointed Miguel Araujo in the new role of Director of Data Science, responsible for leading the data science department from R&D to finished product. More

Bloomberg Buys Purchase Data Analyst Second Measure

Jan 5 2021

Business and financial information pioneer Bloomberg has acquired purchase data analyst Second Measure, which helps investors and business clients gain insight into company performance and consumer behavior. Terms were not disclosed. More

SRAX Finds CEO for Growing BIGtoken Marketplace

Jan 5 2021

Financial data technology company SRAX has appointed angel investor and cryptocurrency analyst Lou Kerner as CEO of its BIGtoken subsidiary - a consumer-managed data marketplace. More

Search Data Partnership for Kantar

Jan 5 2021

Kantar has announced an exclusive partnership AI-powered search intelligence company Adthena, whose worldwide search data will be integrated into the insights giant's Ad Intelligence platform. More

Khoros Funds and Acquisition Support CX Push

Jan 5 2021

Austin, Texas-based customer engagement software developer Khoros has acquired CX analytics software firm Topbox, and announced further equity funding from its existing investors. More

Tech Solutions Firm Infogain Buys Absolutdata

Jan 4 2021

Analytics firm Absolutdata has been acquired by Infogain, a tech solutions provider - both are headquartered in the Bay Area of San Francisco. More

Former BARC India Leaders Arrested

Jan 4 2021

Mumbai Police have arrested Partho Dasgupta, former CEO of India's Broadcast Audience Research Council (BARC), along with fourteen others, on charges of 'manipulating' the country's ratings data. More

Two Acquisitions for S4

Jan 4 2021

Sir Martin Sorrell's S4Capital has announced two 'combinations', expanding both its MediaMonks content practice, with the addition of independent marketing firm Decoded Advertising; and its MightyHive data and digital media practice with the acquisition of San Francisco firm Metric Theory. More

IA Replaces PRC with New Certification

Jan 4 2021

US market research trade body The Insights Association has announced a new certification for insight professionals, revising and expanding the previous PRC designation More

Acquisition Takes Data Firm Fanplayr into Japan

Jan 4 2021

Behavioural targeting firm Fanplayr has acquired Tokyo-based reseller and development company Jamu, a long-term partner. More

That's It for Christmas and the New Year

Dec 23 2020

DRNO is taking a break now until 4th January. It's been a strange old 12 months, but we're looking forward greatly to 2021. We wish those of you doing it a fantastic Christmas, and everyone a great New Year. More

Kin + Carta Buys Cascade Data Labs

Dec 23 2020

Digital marketing services group Kin + Carta has acquired US-based data transformation consultancy Cascade Data Labs, for a price that could reach $29.7m. More

Privacy Firm BigID Valued at $1bn after Investment

Dec 23 2020

New York and Tel Aviv-based data protection and privacy software company BigID has raised $70m in a Series D round of funding, on a company valuation of $1 billion. Funds will be used to further expand sales and marketing and deliver new 'data actioning' apps. More

MarketCast and Kinetiq in Tune-In Benchmarking Deal

Dec 23 2020

US-based entertainment insights business MarketCast and real-time TV data specialist Kinetiq have partnered to provide TV networks with competitive benchmarking, through which to understand tune-in campaign effectiveness. More

Amperity Names New Sales and Marketing Chiefs

Dec 23 2020

AI-based customer data platform (CDP) Amperity has hired former Simply Measured CEO Michael Wasyluka as Chief Sales Officer, and long-time Microsoft exec Brian Goldfarb as Chief Marketing Officer. More

Patent for Sentient Decision Science Emotion Measure

Dec 23 2020

US-based behavioral specialist Sentient Decision Science has been awarded a patent for its 'Sentient Prime' emotion measurement technology. More

MDC and Stagwell Agree Merger Terms

Dec 22 2020

The Stagwell Group, owner of the Harris and Harris Poll brands, has reached an agreement with marcoms group MDC Partners, to combine their companies and create a business they say aims for more than $3bn in revenue by 2025. More

Restaurant Guest Analyst Fishbowl Becomes Personica

Dec 22 2020

In the US, restaurant sector marketing and analytics platform Fishbowl has changed its name to Personica, and launched a loyalty program it says will help restaurants collect and use member, campaign and transactional data to build guest relationships with every interaction. More

Fast-Growing DISQO Adds Three to Marketing Team

Dec 22 2020

Consumer insights platform DISQO has expanded its Marketing team with the addition of former Kantar exec Anne Hunter as VP of Product Marketing; David Grabert as VP of Brand & Communications; and Karin Odell as Head of Demand Generation. More

MarketVision Hires Three, Promotes Five

Dec 22 2020

In the US, full-service firm MarketVision Research has hired Ngan Gilkison as Research Manager and Alexandra Lindner as Research Associate in its Qualitative team; and Alexander Lanson as Research Assistant in the Online Communities team. The firm has also promoted five people. More

IRI Partners with 1010data for CPG Products

Dec 22 2020

In the US, consumer data giant IRI and business intelligence provider 1010data have partnered to jointly develop new products and solutions to enhance CPG retailers' and manufacturers' use of data to drive growth. More

Iterable Debuts 'Brand Affinity' Sentiment Measure

Dec 22 2020

Cross-channel CX platform Iterable has launched a personalization solution called Brand Affinity, to help marketers measure sentiment and create more 'meaningful' customer experiences. More

Fanplayr Adds Product Recommendation Feature

Dec 22 2020

In the US, real-time targeting specialist Fanplayr has added a feature called Product Recommendations to its offer, through which to analyze customers' online eCommerce activity and recommend other relevant products and services. More

Verisk to Buy Behavioral Data Firm Jornaya

Dec 21 2020

In the US, analytics provider Verisk has acquired consumer behavioral data and intelligence agency Jornaya, for an undisclosed sum. More

Product Analytics Firm PostHog Raises $12m

Dec 21 2020

In the US, open-source product analytics company PostHog has raised $12m in a new round of funding, which it will use to continue building its product and engineering teams, accelerate the delivery of new platform features, and enhance its enterprise offering. More

Alida Hires Tech Execs to Lead Product Innovation

Dec 21 2020

Canadian customer experience management (CEM) and insights platform Alida (formerly Vision Critical) has hired Scott Barkley as SVP Product Management; Paul Hagen as Principal Director, CXM; and Manuel Zahariev as Vice President of Engineering (AI & Analytics). More

Protobrand Names New COO

Dec 21 2020

Boston, MA-based behavioral science and MR consultancy Protobrand has appointed Apolinaras 'Apollo' Sinkevicius as Chief Operations Officer, focusing on scaling the business to meet client needs. More

MRC Accredits DoubleVerify Facebook Measure

Dec 21 2020

In the US, the Media Rating Council (MRC) has accredited marketing measurement software and analytics firm DoubleVerify (DV) for its measurement and reporting of impressions and viewing for display / video ads on Facebook and Instagram. More

Clear Channel and Bombora in B2B OOH Targeting Deal

Dec 21 2020

Outdoor advertising company Clear Channel Outdoor Americas (CCOA) has integrated B2B intent data from Bombora with its own audience planning solution RADARView, to enable brands to identify and reach business decision-makers through its displays. More

WPP Sets Out Plans for Future Business Growth

Dec 18 2020

Marcoms giant WPP has set out a plan to return to sustainable growth by 2022. This includes initiatives to make £600m in savings by 2025, with around £400m of those savings reinvested in technology to drive future growth. More

Numerator Buys Purchase Data Firm Information Machine

Dec 18 2020

In the US, consumer insight specialist Numerator has acquired Information Machine LLC, to further expand its own consumer purchase data. Terms of the deal have not been disclosed. More

New Agency DecisionLabs Aims to Understand B2B Buyers

Dec 18 2020

In the US, strategist Tim Riesterer has set up a research agency called DecisionLabs, conducting behavioral, neuroscience and field studies to understand how B2B buyers frame value and make choices. More

Kenshoo to Buy Data Platform Signals Analytics

Dec 18 2020

Israeli marketing technology provider Kenshoo is to acquire Signals Analytics, which delivers AI-powered analytics for consumer and market intelligence. Terms of the deal have not been disclosed. More

Store Analytics Platform ShopFluency Launches

Dec 18 2020

US-based consultancy Lift361 has launched a marketing analytics platform called ShopFluency, combining store data with insights gathered from a number of other sources to build data-rich customer profiles for use in targeting campaigns. More

QuestionPro Buys Auto Sector CEM Specialist Enprecis

Dec 17 2020

Online survey software provider QuestionPro has acquired Enprecis Group, which designs, develops and distributes enterprise-class daily tracking and CEM software for the automotive sector. Terms of the deal were not disclosed. More

WPP AUNZ Accepts Increased Buyout Offer

Dec 17 2020

WPP AUNZ has accepted an increased offer from its majority shareholder WPP, for the remainder of the company. The cash price of 70 cents per share means the total payable would be approximately $AUD 230m. More

Sabio Spins Off Dashboard Business

Dec 17 2020

Mobile data-powered CTV platform Sabio has spun off its CTV insights dashboard App Science into a standalone SaaS business, through which users can audit, plan and measure campaigns using insights from its graph of 300 million mobile devices and 100 million connected TV households. More

ARN Launches 'Neuro Lab' Media Research Initiative

Dec 17 2020

Australian Radio Network (ARN) has launched a neuroscience-based media research initiative, aiming to deliver a better understanding of consumer behaviour and provide new insights about audio. More

New Funds for Enterprise Data Firm ChaosSearch

Dec 17 2020

Boston, MA-based enterprise data analytics platform ChaosSearch has raised $40m in a Series B round of funding, which it will use to fuel growth in 2021. More

Nexstar Buys BestReviews Product Approval Site

Dec 17 2020

In the US, media group Nexstar has agreed to buy consumer product recommendation company BestReviews from Tribune Publishing, for $160m. More

Kantar Agrees to Sell Health Division to Cerner

Dec 16 2020

Kantar has agreed to sell its Health division to global healthcare technology provider Cerner, in a $375m all-cash transaction. Kantar Group Deputy CEO and CFO Ian Griffiths says the sell-off will enable the group to increase its focus on its previously identified growth priorities. More

Blue Yonder Hires Schofield to Lead Qualitative Offer

Dec 16 2020

In the UK, Leeds-based full-service agency Blue Yonder has appointed Karen Schofield to lead a 'refreshed' Qualitative offer next year, taking over from Sara James, who will be taking maternity leave in 2021. More

Ampersand in Polk 'New Vehicle Buyer' Data Deal

Dec 16 2020

In the US, data-driven TV ad sales and tech platform Ampersand has partnered with sector specialist Polk Automotive Solutions, to offer auto brands access to new vehicle buyers for use in their TV campaigns. More

SKIM Hires for NA and NPD Leadership Roles

Dec 16 2020

International insights agency SKIM has appointed two senior execs: Jeni Chapman as Managing Director, North America, based in the New York area; and Pascalle Govers as Consultant, New Product Development Services, at the firm's HQ in Rotterdam. More

Engel & Völkers Debuts MaX Marketing Intelligence Tool

Dec 16 2020

In the US, luxury real estate brand Engel & Völkers has launched a marketing intelligence platform called MaX, to help its real estate advisors develop custom marketing strategies. More

Alida Promotes Baldree to CCO, Hires Chung as SVP

Dec 16 2020

In Canada, customer experience management (CXM) and insights platform Alida (formerly Vision Critical) has promoted Jason Baldree to the role of Chief Customer Officer, while Tony Chung joins the firm as Senior Vice President of Professional Services and Customer Success. More

Verve and Potentiate Merge in the UK, Partner Globally

Dec 15 2020

Communities specialists Verve and Potentiate have merged in the UK, as part of a global strategic partnership between the two firms. Terms of the deal have not been disclosed. More

Confirmit Acquires Dapresy Asia

Dec 15 2020

Research software firm Confirmit, which merged with reporting software provider Dapresy earlier this year, has paid an undisclosed sum for the latter's licensed regional distributor Dapresy Asia. More

IRI Names New Global Finance Chief

Dec 15 2020

In the US, consumer data giant IRI has appointed Suellen Ravanas as Global Chief Financial Officer. More

New Funds for Big Data Firm Tredence

Dec 15 2020

In the US, AI-focused big data analytics provider Tredence has raised $30m in a round of funding, which it will use to expand into the healthcare sector; hire both in the US and abroad; and expand into Europe and China. More

Cision Adds New Metrics to Prove Value of Earned Media

Dec 15 2020

In the US, media intelligence specialist Cision has expanded its attribution intelligence solution Cision Impact, to help communicators better align PR metrics with business results. More

Expansion Funds for CallRail

Dec 14 2020

Atlanta-based call tracking and marketing platform CallRail has received an additional $56m in funds from two of its existing investors. More

Major Upgrade for Alida Sparq

Dec 14 2020

CXM and insights platform Alida has upgraded its flagship Sparq digital insights platform with twenty new or enhanced features, based on feedback from its own clients. More

Access Intelligence Adds Two to Senior Leadership Team

Dec 14 2020

In London, comms software and market intelligence firm Access Intelligence Group has appointed Phillip Palmer as Head of Corporate Strategy & Planning, and Michelle Goodall as Chief Marketing Officer. More

Surfside Ties OOH Ad Measure to Online Purchases

Dec 14 2020

New York-based Surfside, which provides advertising and data solutions for the cannabis industry, has added an out-of-home (OOH) measurement tool to its Motion Signals platform, tying OOH ad exposure to eCommerce sales. More

PR Firm Buys Influencer Specialist Everywhere Agency

Dec 14 2020

In New York, data-driven PR business MWWPR has acquired social media and influencer marketing agency Everywhere Agency. Terms of the deal have not been disclosed. More

New Funds for 'Behavior-as-a-Service' Firm Neuro-ID

Dec 14 2020

Behavioural data tech provider Neuro-ID has raised $7m in a Series A round of funding, which it will use for development of its 'Behavior-as-a-Service (BaaS)' offering, and to expand into new markets. More

Recapitalisation Allows Pureprofile to Reset and Invest

Dec 11 2020

Australia-based digital research platform Pureprofile has completed an $18.8m recapitalisation. Most of the proceeds will be used to reduce its debt, with $3.5m earmarked to provide additional capital to fuel future growth and investments. More

New IRI Tool Redefines Grocery Categories

Dec 11 2020

Consumer data giant IRI has launched a solution called IRI Integrated Fresh, to track sales of random weight as well as traditional UPC (universal product code) items, and provide retailers and manufactures with a 'holistic' view of the store. More

TechTarget Buys to Expand Purchase Data Set

Dec 11 2020

In the US, B2B tech purchase intent data provider TechTarget is to acquire BrightTALK, which provides a platform for webinar hosting and virtual events. The $150m cash deal will help TechTarget expand its own data set. More

Lucid Creates 'Chief of Staff' Role

Dec 11 2020

In the US, programmatic sample platform Lucid has promoted Stephanie Comardelle to the new role of Chief of Staff, tasked with helping develop corporate strategy, improve processes, and facilitate greater effectiveness across the organization. She will also lead the office of the CEO. More

New Funds for Product Research Platform UserLeap

Dec 11 2020

In the US, continuous product research platform UserLeap has raised $16m in a Series A round of funding, for use in scaling the business. More

Skyflow Gets Funds for Data Protection Platform

Dec 11 2020

Palo Alto-based privacy specialist Skyflow has raised $17.5m in a Series A round of funding, following a $7.5m seed round back in May. The new funding will be used to build vertical-specific variations of its product, and to hire new staff. More

Cisco to Buy Customer Interaction Tech Firm IMImobile

Dec 10 2020

Network tech giant Cisco has announced it is to acquire London-based customer interaction data and tech provider IMImobile, and will create a 'Customer Experience as a Service' (CXaaS) offer. The $730m deal is expected to close in Q1 2021. More

Streetbees Lands $6.7m to 'Reward' Early Investors

Dec 10 2020

In London, mobile-based customer insights platform Streetbees has added $6.7m to its $40m Series B round of funding, which it says will provide its founders, early employees and angel investors with liquid assets. More

Kantar's Paul Pacheco Joins Research Strategy Group

Dec 10 2020

In Canada, full-service agency Research Strategy Group has appointed long-time Kantar exec Paul Pacheco as Executive Vice President, working in its Quant team. More

Chairman Lesser Takes InfoSum CEO Role

Dec 10 2020

London-based customer data collaboration platform InfoSum has appointed its Chairman Brian Lesser as Chief Executive Officer. Company founder Nicholas Halstead will partner with Lesser as CTO, focusing on engineering, customer relationships and the 'future vision' of customer data. More

Former Oracle Exec Takes SurveyMonkey CX Sales Role

Dec 10 2020

Former Oracle exec Graham Douglas has joined SurveyMonkey as Vice President of CX Sales in EMEA, tasked with expanding adoption of its GetFeedback platform across the region. He is based in Dublin. More

Cisco to Buy Audience Polling Platform Slido

Dec 9 2020

Tech conglomerate Cisco has acquired Slovakia-based audience interaction company Slido, which provides a Q&A and polling platform for live and virtual meetings and events. Terms of the deal were not disclosed. More

AdTech Tracking Firm Swaarm Names First Chief Executive

Dec 9 2020

Berlin, Germany-based tracking and optimization platform Swaarm has hired former HERE Technologies exec David Frei as its first Chief Executive Officer. More

Potloc Adds to Series A Funding, Opens in New York

Dec 9 2020

In Canada, sampling platform Potloc has raised a further $7m add-on to its Series A funding round, now totalling $20m, which it will use to further develop and expand the global reach of its solution. The firm has also expanded to the US, with the opening of an office in New York. More

InsightzClub Launches Passive Embedded Tech Insights Tool

Dec 9 2020

B2B survey marketplace InsightzClub has launched a passive embedded technology-based consumer insights solution on its app, to gather data based on actual user behaviour rather than through user claims or surveys. More

GBH Insights Becomes GBK Collective, Names Szew EVP

Dec 9 2020

In the US, consumer behavior and analytics consultancy GBH Insights has been renamed GBK Collective, after its Partners Jon Greenwood, Eric Bradlow and Jeremy Korst. The company has also promoted Rebecca Szew to the role of Executive Vice President, Research and Insights. More

Smartlook Raises Funds, Adds NextGen Analytics Platform

Dec 9 2020

Czech Republic-based web and mobile app behavioural analytics specialist Smartlook has raised $3.6m in a Series A round of funding, to launch new products, increase sales, and grow headcount. The firm has also expanded its analytics platform, with the launch of Smartlook NextGen. More

2022 Launch Date for Nielsen's 'ONE' Audience Metric

Dec 8 2020

Nielsen has announced plans to launch its single, cross-media solution Nielsen ONE in Q4 2022, phasing it in fully by the Fall 2024 season. The system provides a comparable metric for TV and digital video consumption across all platforms, services and devices. More

BritainThinks is MRS 'Agency of The Year'

Dec 8 2020

London-based qual-led insight and strategy specialist BritainThinks has been named 2020 Agency of the Year in this year's MRS Awards ceremony, conducted online last night. More

Alida Adds Six in Asia Pacific and Japan

Dec 8 2020

Customer experience management (CXM) and insights platform Alida (formerly Vision Critical) has expanded its Asia Pacific and Japan (APJ) team with the appointment of six new members, including Phillip Walsh as General Manager for Australia, New Zealand and Pacific. More

MetrixLab Extends 'ACT Instant' Ad Pre-Test Tool

Dec 8 2020

Digital research firm MetrixLab has extended its ACT Instant advertising pre-test tool worldwide, and across multiple ad formats including TV and banner ads. More

Nielsen's McCarthy Joins Clarken at Criteo

Dec 7 2020

Ad targeting and retargeting specialist Criteo has hired Brendan McCarthy - most recently SVP and Head of Communications and Product Marketing for Nielsen Global Media - as its new CMO. More

Acquisition for Investment Data Firm PCR

Dec 7 2020

Investment data aggregation specialist Private Client Resources, LLC (PCR) has acquired European firm Check6, headquartered in The Netherlands. More

ABN Impact Rebranded as InSites Consulting Asia

Dec 7 2020

Online communities specialist InSites Consulting has brought its seven offices in Asia under its own name, retiring that of ABN Impact, which it acquired a year ago. More

MediaMath Deal Continues Comscore's Brand Safety Push

Dec 7 2020

Comscore and ad tech company MediaMath have partnered to launch a connected TV (CTV) and video contextual targeting solution for programmatic ad exchanges. More

Two New Senior Partners for DataTile

Dec 7 2020

Marketing analytics company DataTile has hired former Ipsos MediaCT Asia Pacific exec Steve Garton and former Telmar Communications MD Alex Maddox, as Senior Partners. More

Alchemer is Latest CX Partnership for Voxpopme

Dec 7 2020

CX and voice-of-the-customer software firm Alchemer has announced a partnership with UK-based Voxpopme, allowing the former's clients to capture customer-recorded video feedback. More

Protobrand Adds Two to Client Services Team

Dec 7 2020

US-based insights and strategy consultancy Protobrand has appointed long-time Kadence International exec Owen Jenkins as Vice President of Client Services, and former Nielsen and Ipsos exec Chris Parker as Manager of Client Services. More

Kinetiq Launches Video Content Monitoring Solution

Dec 7 2020

In the US, TV intelligence platform Kinetiq has launched a video monitoring solution for watermarked content, to track where, when, and how video content is displayed across digital platforms. More

Trax Rolls Out Shelf Monitoring Robots in China

Dec 4 2020

Retail and consumer goods analytics firm Trax has rolled out its Retail Watch store intelligence solution in China, where it has developed a shelf monitoring robot using shelf-edge and ceiling cameras to provide retailers with 'eyes in the store'. More

ISA Chairman Michael Halberstam to Step Down

Dec 4 2020

Michael Halberstam, Chairman of data collection group ISA, is to leave at the end of the year after nearly 40 years with the business. He told DRNO that he will be looking for a new 'MR/insights adventure' in the very near future. More

Seed Funds for Data Integration Start-Up Jitsu

Dec 4 2020

In San Francisco, open-source data integration start-up Jitsu has raised $2m in a seed round of funding, which it will use for further product development and staff recruitment. More

CX Platform ActiveCampaign Hires First CCO

Dec 4 2020

In the US, customer experience (CX) automation platform ActiveCampaign has hired former Pinterest, Google and Confirmit exec Dutta Satadip as its first Chief Customer Officer (CCO). More

Mediaocean Adds Cross-Platform Audience Tools

Dec 4 2020

In New York, media buying and data software platform Mediaocean has added audience intelligence tools to its Scope media buying platform, to enable deduplicated measurement of audiences across both CTV and streaming platforms. More

IAB's New Podcast Measurement Guidelines Up for Review

Dec 4 2020

In the US, the Interactive Advertising Bureau's non-profit research, development and standard-setting consortium, the IAB Tech Lab, has released Podcast Measurement Technical Guidelines 2.1 for public comment until December 31st. More

Former Nielsen CEO Mitch Barns Joins Zappi Board

Dec 3 2020

Former Nielsen Chief Executive Mitch Barns has joined the Board of automated ad and innovation testing platform Zappi. More

SurveyMonkey Hires First Chief Customer Officer

Dec 3 2020

In the US, DIY research software firm SurveyMonkey has hired former Neustar and IBM exec Ken Ewell for the newly created role of Chief Customer Officer, charged with leading and expanding the firm's customer success, professional services and support teams. More

Seed Funds for Analytics Start-Up ANTENNA

Dec 3 2020

ANTENNA, which provides analytics for media subscription businesses, has raised $4.2m in a seed round of funding, which it will use to launch online client tools, expand its coverage into new subscription categories, and launch content and ad analysis solutions. More

Canvs Adds Topic Analysis to Probe Consumer Motivation

Dec 3 2020

Emotion and behavior insights specialist Canvs AI has added topical analysis to its Canvs TV and Canvs Social products, including analysis of neutral and emotional comments to help brands understand how their customers are feeling about particular subjects and issues. More

Infotools Adds 'Multi-Level' Analysis to Harmoni

Dec 3 2020

New Zealand-based MR software provider Infotools has upgraded its Harmoni platform with a feature allowing users to automatically cross-reference and streamline the analysis and visualization of multi-level (hierarchical) survey data. More

Admetrics Launches 'QuantifyNow' Bayesian Stats Engine

Dec 3 2020

German company Admetrics has launched a 'freemium' version of its Quantify marketing testing and experimentation tool, offering a Bayesian stats engine with analytical capabilities which the firm says have until now been available only to enterprise clients. More

Former Netflix Research Leader Joins MarketCast

Dec 2 2020

In Los Angeles, entertainment insights business MarketCast has appointed former Netflix exec Zoë Friend as Corporate SVP of Custom Research and Insights. More

Further Launches 'Stream' Data Interrogation Tool

Dec 2 2020

Online MR and technology company Further has added a feature called Stream, to help researchers sort and review data collected on its online qual platform Together, and 'get to insight quicker and with more confidence'. More

Big Sofa Expands Teams in UK and US

Dec 2 2020

Video intelligence platform Big Sofa Technologies has appointed Client Directors Dan Jenkins in London and Victoria Waldman in Philadelphia. More

UM's Primis Launches Contextual Targeting Tech

Dec 2 2020

Universal McCann-owned video discovery platform Primis has launched targeting technology, through which advertisers can place their ads alongside contextually relevant videos. More

Facebook Buys CRM Platform Kustomer for '$1 billion'

Dec 1 2020

In the US, Facebook has acquired customer relationship management platform Kustomer, which focuses on omnichannel enterprise customer service. The deal was valued at $1 billion according to a report in The Wall Street Journal which cited 'people familiar with the matter'. More

dunnhumby Promotes Steadman for NA President Role

Dec 1 2020

Tesco-owned customer data firm dunnhumby has promoted Grant Steadman to the role of President of North America, focusing on growing and expanding partnerships with retailers and brands throughout the region. More

Localz Raises £2m for Engagement and Location Software

Dec 1 2020

In London, real-time digital customer engagement, location and communications technology provider Localz has raised £2m in a venture round of funding, for further development of its product portfolio. More

IA Forms Inclusion and Diversity Council

Dec 1 2020

US trade body the Insight Association (IA) has formed the IDEA Council, to provide measurement, education and standards to address what it calls the lack of representation in the insights profession and the populations it researches. More

Full Circle Hires for Midwest Leadership Role

Dec 1 2020

Potomac, Maryland-based consumer sample provider Full Circle Research has appointed former OpinionRoute and Research Now exec Rebecca Fuener as Regional Sales Director, responsible for expanding and developing the company's Midwest client base. More

Walnut Expands Shopper Research Toolkit

Dec 1 2020

UK-based Walnut Unlimited has expanded its shopper research toolkit, adding behavioural science, neuroscience and advanced analytics. More

Batchelor and Russell Join Mission Translate Board

Dec 1 2020

In the UK, translation and research service provider Mission Translate has added former Brainjuicer COO Alex Batchelor and former Market Research Society (MRS) Chairman Danny Russell as Board members, to advise on and assist with its global expansion. More

Merkle RMG Names Kent Grove President

Dec 1 2020

In the US, processing and fulfilment firm Merkle Response Management Group (RMG) has promoted Kent Grove as President, replacing Phil Yamamoto, who held the role for a matter of months after the promotion of Bill Sayre to CEO in March. More

InnoTest Tool Rolls Out on Ipsos.Digital

Nov 30 2020

Ipsos has made its InnoTest idea and concept testing solution available on the Ipsos.Digital DIY platform in seven countries - Brazil and the US plus Europe's 'big 5' - with eight more due to follow shortly. More

Nielsen Hires Chief Marketing and Comms Officer

Nov 30 2020

Nielsen has appointed Jamie Moldafsky, formerly CMO at Wells Fargo Bank, as Chief Marketing and Communications Officer, effective immediately. More

Leger Buys Toronto's SmartPoint Research

Nov 30 2020

Canadian polling, MR and strategy firm Leger has acquired SmartPoint Research, a Toronto-based firm specializing in the consumer and healthcare sectors. Terms of the deal have not been disclosed. More

Catalina Adds TV Viewing Data to Shopper Platform

Nov 30 2020

In the US, shopper intelligence specialist Catalina has partnered with TV platform Cadent to add linear TV, advanced TV and OTT programming data to its BuyerVision managed service, which also includes digital and in-store activation data. More

Name Change for Copytesting Tool

Nov 30 2020

Recently launched copywriting analysis tool Copytesting has changed its name to Wynter, effective immediately. The firm says it is evolving, and has 'enhanced its focus on helping B2B enterprises gather and use data for product messaging'. More

Xandr and Meetrics Link for Ad Metrics Validation

Nov 30 2020

Xandr, the advertising and analytics division of AT&T, has partnered with European ad visibility analyst Meetrics to help advertisers check the validity of their metrics and fight ad fraud. More

Savanta Launches Fast Turnaround 'Essentials' Suite

Nov 27 2020

Next15's data and insights group Savanta has launched a suite of tools called 'Savanta Essentials', promising a low-cost, fast turnaround approach to help businesses research key issues and engage with consumers. More

Sainsbury's and CitrusAd in Targeting Deal

Nov 27 2020

Sainsbury's loyalty and insights business Nectar360 has partnered with tech CitrusAd to launch a retail media platform allowing targeted sponsored product offers, banner advertising and analytics across the Sainsburys.co.uk web site. More

Intellisurvey Adds Four to Integrated Solutions Team

Nov 27 2020

Online survey software firm Intellisurvey has hired four new members of staff, including former Dynata exec William Singleton as Director of Client Engagement, based in London. More

New Staff and US Plans for Virtual Store Trials

Nov 27 2020

In London, retail scenario testing firm Virtual Store Trials (VST) has appointed long-time industry execs Helen Davis and Charlotte Kiddle as Account Directors, to lead partnerships with FMCG retailers and CPG brands. The company is also planning to open a US office next year. More

Cox and Moody's Debut Vehicle Affordability Index

Nov 27 2020

In the US, online auto trader Cox Automotive and ratings agency Moody's Analytics have launched the Vehicle Affordability Index (VAI), to quantify price movements in the new vehicle market in relation to the spending power of the US consumer. More

Intuiface and Sightcorp in Tailored Digital Signage Deal

Nov 27 2020

In Europe, data-driven digital signage provider Intuiface and face analysis specialist Sightcorp have integrated their solutions to create a no-code approach to running and measuring digital out-of-home ad placements, delivering individually targeted content at the right time and place. More

Apple Confirms Plans to Launch Anti-Tracking Feature

Nov 26 2020

Apple has confirmed plans to introduce a feature known as 'App Tracking Transparency' (ATT) next year, which will prevent apps and web sites from monitoring the way a user behaves online. More

WoodMac Launches M&A Impact Modeller

Nov 26 2020

Edinburgh-based natural resources research and consulting company Wood Mackenzie (WoodMac) has launched a solution called Lens Upstream Optimisation, enabling users to simulate the economic impact and tax implications of merger and acquisition (M&A) activity on company portfolios. More

Seed Funds for Consumer Intelligence Platform Konnecto

Nov 26 2020

Israel-based consumer journey analytics platform Konnecto has raised $3.5m in a seed round of funding, which it will use to increase its Data Science team and expand into new verticals and geographies. More

MRBA Launches 'Christmas Cracker' Fundraiser

Nov 26 2020

In the UK, the Market Research Benevolent Association (MRBA) has launched its first 'Christmas Cracker' fundraising event, to raise money to help research industry execs and their families who have fallen on hard times. More

Zeotap Creates ID+ Commercialization Leadership Role

Nov 26 2020

In New York, mobile user data specialist Zeotap has hired long-time martech exec Matt Barash for a newly created role, SVP Global Publishing + Platform Partnerships, leading commercial development of the firm's recently launched ID+ solution. More

Viant Gets US Patent for Household ID Solution

Nov 26 2020

In the US, ad tech company Viant has been granted a US patent for technology allowing the identification of an Internet connected household (ICH). More

Accenture to Acquire End-to-End Analytics

Nov 25 2020

Global consulting group Accenture has agreed to acquire boutique analytics and data science consultancy End-to-End Analytics, which is based in Palo Alto, CA, with additional offices in Brazil. Terms of the deal were not disclosed. More

Kantar Partners to Launch Sustainability Trends Measure

Nov 25 2020

Kantar and Oxford University's Saïd Business School have partnered to launch an analytics tool called Issue Radar, through which to map online conversation and forecast UK consumer sustainability trends. More

SalesForce Ventures Adds to AppsFlyer Investor Roster

Nov 25 2020

Mobile app measurement and attribution platform AppsFlyer has announced that Salesforce Ventures has joined its roster of investors, in a late extension to its $210m Series D round of funding, which closed in January. The funding values AppsFlyer at $2bn. More

New Funds for Social Media Analyst Socialeads

Nov 25 2020

In the US, social media content analyst Socialeads has raised $1.75m in a new round of funding, which it will use to expand its sales and marketing teams, both domestically and internationally. More

Adverty Gets Patent for BrainImpression In-game Ad Tech

Nov 25 2020

Stockholm, Sweden-based ad platform Adverty has been granted a US patent for its in-game ad viewing technology BrainImpression, used to determine viewing and impressions within gaming environments. More

Data Viz Feature: Twenty Years from 30,000 Foot

Nov 24 2020

Continuing our focus on Data Visualization: Richard Thomas, CEO & founder of network monitoring firm Highlight, on the challenges of turning a mass of chaotic traffic and performance information into neat, colourful one-page panoramic views for use by non-technical clients. More

Cuts Drive Nepa to Operating Profit

Nov 24 2020

Swedish brand tracking and consumer science firm Nepa has reported its 'strongest operating profit ever', SEK 5.9m for the third quarter of calendar 2021, compared with a loss of SEK -13.9m a year earlier, on the back of reductions in personnel costs and other expenses. More

Accenture Invests in Privacy Specialist TripleBlind

Nov 24 2020

Global consulting group Accenture has made a 'strategic investment' of undisclosed size in data privacy solution provider TripleBlind. More

SSCG and Nielsen Launch Healthcare Media Planning Tool

Nov 24 2020

In New York, Omnicom-owned healthcare media planning and buying agency SSCG has teamed up with Nielsen to launch a tool called ChannelDX, helping to identify the optimal channel mix for client campaigns. More

Johnny Caldwell Hired for New Pureprofile UK Role

Nov 24 2020

Australia-based digital research platform Pureprofile has appointed long-time industry exec Johnny Caldwell for its newly created role of Senior Business Development Director in the UK. More

Realise Unlimited Launches LTV Modelling Offer

Nov 24 2020

In London, advanced analytics consultancy Realise Unlimited has introduced a lifetime value (LTV) modelling capability, to help identify the 'moments that matter' in a marketing campaign, including those that have the most impact on future customer value. More

Potentiate Hires Director of Innovation

Nov 24 2020

In Sydney, Australia, 'Human Experience' agency Potentiate has hired Daniel Alexander-Head as Director of Innovation. More

New Funds for Call Center Analyst Cogito

Nov 24 2020

In the US, call center emotion analyst Cogito has raised $25m in a new round of funding, which it will use to expand its go-to-market functions and develop new capabilities. More

STRAT7 Buys Cultural Insights Specialist Crowd DNA

Nov 24 2020

UK-based marketing and customer analytics consultancy STRAT7 has acquired cultural insights and strategy consultancy Crowd DNA for an undisclosed sum. More

UK Researchers Form Climate Action Group

Nov 23 2020

British insight professionals Dr Nick Baker, Jem Fawcus, Denise Hicks, Louise McLaren & Russ Wilson have launched the Insight Climate Collective, a group calling on the industry to come together and play its part in tackling the environmental crisis and promoting sustainability. More

Joint Ownership for NZ's Calibre OOH Tool

Nov 23 2020

In New Zealand, global out-of-home media company JCDecaux has agreed to sell half its Calibre audience measurement solution to ANZ-based rival oOh!media. The firms say the move will 'cement Calibre's position as the industry-wide [OOH] audience measurement solution'. More

Comscore Deal Brings VCE Measurement to In-Game Ads

Nov 23 2020

Comscore has reached an agreement to provide global in-game advertising leader Anzu with its Validated Campaign Essentials (VCE) and Brand Survey Lift solutions for mobile campaigns. More

Public Launch for Data Viz Platform Observable

Nov 23 2020

San Francisco, CA-based data visualization solutions firm Observable has formally launched with $10.5m in Series A funding. More

$43m for Unstructured Data Analyst Zilliz

Nov 23 2020

AI-powered unstructured data analyst Zilliz has raised $43m in a Series B round of funding, which it will use for international workforce expansion, advance development of enterprise-grade cloud services, and to drive global adoption of its technology. More

Kochava and Foursquare in Location Data Deal

Nov 23 2020

Mobile data marketing firm Kochava Collective and location data platform Foursquare have partnered, to enable marketers and publishers to enhance their first-party intelligence with 'real-world' location data. More

VideoAmp Launches Campaign Optimizer Measure

Nov 23 2020

In the US, TV software and data platform VideoAmp has launched a cross-channel campaign attribution solution for measurement, planning and audience activation, called Campaign Optimizer. The launch follows the acquisition of Conversion Logic earlier in the year. More

Jornaya Adds Shopping Identifiers to 'Activate' Tool

Nov 23 2020

Behavioral data intelligence company Jornaya has updated its flagship Activate solution, with the addition of consumer behavioral data and insights to help marketers identify who is activity shopping, at what time of day, and how frequently they are spending. More

Seed Funds for AdTech Tracking Platform Swaarm

Nov 20 2020

Berlin, Germany-based tracking and optimization platform Swaarm has raised EUR 800k in a seed funding round, and will use it to drive company growth. More

Comscore Gets Patent for IVT / Fraud Detection

Nov 20 2020

Comscore has received a US patent covering its process for detecting fraudulent or invalid traffic (IVT) based on analysis of known fraudulent traffic in a control group. More

Contentsquare Launches Atomic Labs Incubator

Nov 20 2020

User experience (UX) analytics platform Contentsquare has launched an incubator-accelerator program called Atomic Labs, to help companies turn ideas into products and develop existing products for market. Live now in Paris, it will be rolled out in other countries next year. More

Nielsen to Launch Identity Graph ID Solution

Nov 19 2020

Nielsen is launching its own ID resolution system, which it says will support cross-media measurement in a cookieless world. More

Customer Data Firm Klaviyo Raises $200m Expansion Fund

Nov 19 2020

Boston, US-based customer data targeting platform Klaviyo has raised $200m in a Series C round of funding, which it will use to drive product development, double headcount, and for customer support and international expansion. More

Ascent Buys Data Science Firm Mango Solutions

Nov 19 2020

In the UK, software strategy and development firm Ascent has acquired data science consulting business Mango Solutions. Financial terms of the deal have not been disclosed, but the takeover is expected to add 65 employees and approximately £5m in annual revenues to Ascent. More

Launchmetrics Buys Chinese Influencer Platform PARKLU

Nov 19 2020

New York-based fashion, luxury and beauty (FLB) sector marketing and analytics platform Launchmetrics has acquired influencer analytics platform PARKLU, headquartered in Shanghai, for an undisclosed sum. More

Nielsen Rolls Out Ad Intel Digital in Canada

Nov 19 2020

Nielsen has expanded its advertising intelligence solution Ad Intel to Canada, adding social media and in-app media spend data to its cross-channel data on advertiser-level impressions and creative. More

SureCritic Gets US Patent for ReScore Methodology

Nov 19 2020

In the US, customer feedback solutions specialist SureCritic has been awarded a patent for the methodology behind its ReScore solution, which applies 'post concern resolution' to measuring customer satisfaction. More

Kantar Launches Media+BOSS Planning Simulator Software

Nov 18 2020

In Australia, Kantar has launched a cross-channel platform called Media+BOSS, to help brands and media agencies simulate media campaigns and forecast the expected impact on the brand. More

DataQ Customer Intelligence and Targeting Tool Acquired

Nov 18 2020

In the US, data-driven performance marketing agency Power Digital has acquired self-service customer intelligence and targeting tool DataQ. Terms of the deal have not been disclosed. More

Edelman Plans Tools to Predict Employee Behavior

Nov 18 2020

Communications giant Edelman is adding a suite of predictive analytics tools to its recently launched CommsTech Solutions offering, to enable communicators to predict employee and activist behavior. More

Enterprise AI Platform DataRobot Raises $270m for Growth

Nov 18 2020

In the US, enterprise-level artificial intelligence (AI) insights platform DataRobot has raised $270m in a pre-IPO round of funding, which values the company at more than $2.7bn - more than double its Series E valuation last year. The investment will be used for further company growth. More

YouGov Turkey Created through Wizsight Acquisition

Nov 17 2020

YouGov has acquired Turkish online-focused MR firm Wizsight for an undisclosed sum. The company will be renamed YouGov Turkey. More

Alida Adds Voxpopme Video Insights to CXM Platform

Nov 17 2020

Customer experience management (CXM) and insights platform Alida - previously known as Vision Critical - has announced a partnership with video insights provider Voxpopme. More

RKD Buys Non-Profit Donor Data Specialist DMI

Nov 17 2020

In the US, fundraising and marketing services provider RKD Group has acquired North Carolina-based data services company Data Management Inc. (DMI), which helps non-profits with their donor data and subsequent marketing programs. Terms of the deal were not disclosed. More

Measure Protocol's Retro Boldly Goes...

Nov 17 2020

Measure Protocol, a blockchain marketplace for person-based data, has launched a tool called Retro, which uses proprietary methodology to gather consumer data which the firm says has previously been almost impossible to access. More

TVision Premieres Person-Level Ad Measure

Nov 17 2020

Attention measurement company TVision has launched a solution called Advanced Audience Projections (AAP), which allows clients to combine its person-level panel data with their own census data, to connect ad exposure on a TV to a specific person in a household. More

BLEND360 Hires Former Epsilon Data Scientist

Nov 17 2020

In the US, data science and strategy consultancy BLEND360 has appointed long-time Epsilon exec Amit Deshpande as Regional Leader and Client Solution Partner of the Southeast and Southwest Regions. More

$38.5m for London-based Data Exchange Harbr

Nov 16 2020

Enterprise data exchange Harbr has raised $38.5m in Series A funding, and will use the money to scale up its team and accelerate onboarding of new customers. The firm doubled headcount in 2020 and says it plans to triple in 2021. More

iClick Buys Social Media Insight Specialist CMRS

Nov 16 2020

China-based online marketing technology and enterprise data solutions provider iClick has acquired consulting group CMRS, which specialises in social media insight and monitoring, for an undisclosed sum. More

Growth Financing for App A/B Testing Firm Taplytics

Nov 16 2020

Mobile app A/B testing service Taplytics has received an undisclosed amount of growth capital financing from CIBC Innovation Banking, for use in fuelling customer acquisition and growth plans across North America and Europe. More

Medallia to Integrate with Oracle CX

Nov 16 2020

Experience management company Medallia has announced an integration with Oracle CX Service, delivering real-time feedback on what customers think and feel about their interactions with a brand. More

Lotame Debuts Cookieless 'Panorama ID'

Nov 16 2020

Cross-screen data management platform (DMP) Lotame has launched a tool called Panorama ID, which connects all types of device identifiers, associated individual behavior and privacy choices into a single view, without dependence on cookies. More

dentsu and VidMob Team for Ad Attention Lab Initiative

Nov 16 2020

In New York, global marcoms group dentsu has partnered with personalized video content creation platform VidMob, to launch a new solution tracking the effectiveness of creative across digital channels. More

Zeotap Wins Further Funding for CDP and ID+ Tools

Nov 16 2020

Berlin-based customer intelligence platform (CIP) Zeotap has added another $18.5m in funding, which it says will boost investment in its customer data platform (CDP) and ID+ universal marketing identity products, and help it push further into its fourteen existing markets. More

Stravito Adds Prediction Feature

Nov 16 2020

Stockholm-based research data storage and collaboration system Stravito has launched a 'smart' information discovery feature, predicting what information individual users will be interested in. More

ARF to Merge with Marketing Science Institute

Nov 13 2020

In New York, the Advertising Research Foundation (ARF) has announced plans to acquire non-profit member organization the Marketing Science Institute (MSI). According to ARF, the deal will help it to continue expanding its member base, bringing in B2B and DTC (direct to consumer) marketers. More

Nielsen Global Connect and Bain in CPG Partnership

Nov 13 2020

Nielsen Global Connect and management consultancy Bain & Company have partnered to help clients in the consumer packaged goods industry improve capabilities across pricing, promotions, assortment optimization and customer planning. More

Social Media Analyst Talkwalker Expands to Japan

Nov 13 2020

New York-based social media listening and analytics specialist Talkwalker has opened an office in Tokyo. More

STRAT7 ResearchBods Launches Customer Success Division

Nov 13 2020

In the UK, customer insights and communities platform developer STRAT7 ResearchBods has opened a Customer Success division, which will focus on delivering 'first-class' client experience and providing resources and support throughout the customer journey. More

Maru/Matchbox Promotes for New UK MD Role

Nov 13 2020

In London, communities specialist Maru/Matchbox has promoted Sarah Beams for the newly created role of UK Managing Director, overseeing the delivery of the firm's UK strategy. More

Merkle Creates Global Chief Equity Officer Role

Nov 13 2020

In the US, data-driven CXM company Merkle has promoted Kirt Morris into a newly created role, Global Chief Equity Office - he will also take the same role for parent company dentsu's CXM line of business. More

SimilarWeb Upgrades Intelligence and Research Tools

Nov 13 2020

In Israel, SimilarWeb has added new features to its Digital Marketing Intelligence and Research Intelligence solutions, including modules to enable faster onboarding, and an interface to deliver 'instant insights'. More

Entercom Buys Consumer Sports Data Firm QLGG

Nov 12 2020

In the US, news and sport radio broadcaster Entercom has acquired consumer sports data platform QL Gaming Group (QLGG) in an all cash deal valued at approximately $32m. More

New SVOD Data Site Shines Light on Netflix

Nov 12 2020

In the UK, film industry researcher Stephen Follows has launched a web site called VOD Clickstream, providing analysis of the subscription video on demand (SVOD) sector. More

Insightly Adds Segmentation and Testing Tools

Nov 12 2020

In San Francisco, customer relationship management (CRM) specialist Insightly has added a number of features to its Insightly Marketing platform, including tools for list segmentation, A/B and multivariate testing, and marketing analytics. More

Neuroscience Firm Hires Facebook's Nieuwenhuis

Nov 12 2020

In the Netherlands, consumer neuroscience company Alpha.One has hired former Facebook/Nielsen exec Ingrid Nieuwenhuis as Head of Science, responsible for its product roadmap. More

Privacy Firm Dataguise Sold to PKWARE

Nov 12 2020

In the US, data security specialist PKWARE has acquired Dataguise, which offers privacy compliance software allowing businesses to discover and protect personal data stored across IT systems and environments. Terms of the deal were not disclosed. More

Blis Launches Tool to Target New and Lapsed Customers

Nov 12 2020

Location data ad technology firm Blis has launched a tool called Prospect Targeting, which combines its location data with customer characteristics and online behaviour data to help brands find and target new and lapsed customers without reliance on personal data. More

Nielsen to Begin Measuring Addressable Ads

Nov 10 2020

Nielsen is adding measurement of 55 million addressable devices, including smart TV and set-top box return-path data, to its National TV currency ratings. More

Alida Hires Chief Revenue Officer

Nov 10 2020

Toronto, Canada-based customer experience management (CXM) and insights platform Alida (previously known as Vision Critical) has hired enterprise tech industry exec David O'Malley for the newly created role of Chief Revenue Officer. More

Funds for Big Sofa

Nov 10 2020

UK-based video intelligence platform Big Sofa Technologies has secured an undisclosed 'seven-figure' amount of funding, which it will use to drive the continued development of its platform and to make hires in the UK and US. More

Former Nielsen MD Named Toluna Board Chairman

Nov 10 2020

Consumer intelligence platform Toluna has appointed former Nielsen MD Bruce Haymes as Non-Executive Chairman of its Board of Directors. More

Stagg Named Merkle's First UK CEO

Nov 10 2020

Data-driven marketing agency Merkle has promoted Anne Stagg to the newly created role of UK Chief Executive Officer, and CEO of its Customer Experience Management Line of Business (CXM). More

AdDaptive Launches B2B CTV Targeting Solution

Nov 10 2020

In the US, business intelligence provider AdDaptive Intelligence has launched a B2B Connected TV (CTV) solution, allowing brands to expand their targeting to an audience that is already engaged, through any Internet connected device using television as a display. More

Cost-Cutting Helping Comscore Weather Storm

Nov 9 2020

Comscore has reported lower revenue - down 6.7% to $88.0m - but adjusted EBITDA up around 14% to $7.3m, in the third quarter. The company also announced that as a result of its strategic review it will look to recapitalize with an anchor investor, lowering debt and enhancing liquidity. More

Strong Third Quarter for Sorrell's S4

Nov 9 2020

Sir Martin Sorrell's digital advertising and marketing services company S4 Capital has issued a trading update for the third quarter, with like-for-like revenue up almost 13% and profit also up 'very strongly'. More

Funds for Real Estate Data Firm Local Logic

Nov 9 2020

Montreal, Canada-based real estate industry location intelligence platform Local Logic has raised $CAN 8m ($6.1m US) in Series A funding, earmarked for continued recruitment and growth of the platform across North America. More

Walnut Launches 'adMIRE' Comms Testing Approach

Nov 9 2020

UK-based Walnut Unlimited have launched adMIRE, a new comms, media and ad testing approach using a single bespoke online survey and combining facial coding, implicit reaction time testing and explicit measurement. More

Change at the Top for Vungle

Nov 9 2020

Mobile ad and in-app monetisation platform Vungle has promoted COO Jeremy Bondy to CEO, replacing Rick Tallman who remains as a strategic advisor. More

EverString Acquisition Boosts ZoomInfo B2B Data

Nov 6 2020

B2B market intelligence firm ZoomInfo has acquired EverString, an AI-powered data solutions provider. More

Second California Data Law Prompts Ad Industry Appeals

Nov 6 2020

The state of California has passed Proposition 24, a law expanding and reinforcing its CCPA privacy act - leading to calls from the country's advertising industry for legislation at the federal level. More

'Alternative Data' Investment in China for Moody's

Nov 6 2020

Ratings agency and analytics provider Moody's Corporation has paid cash for a minority stake in MioTech, a provider of alternative data and insights for the environmental, social and governance (ESG) and 'know your customer' (KYC) markets in Greater China. More

Kantar Promotes for Top Analytics Role

Nov 6 2020

Kantar has promoted Chris Petranto to Global Head of Analytics, after sixteen years at the company. He replaces Gonzalo Fuentes who has moved to the role of COO of the group's Insights division. More

CX Firm Sugar Buys Reseller Partner W-Systems

Nov 6 2020

Customer Experience specialist Sugar CRM has announced the acquisition of its reseller and implementation partner W-Systems, a New Jersey-based provider of CRM and marketing automation solutions. More

Funds for Skills Exchange and Data Firm eSwapp

Nov 6 2020

London, UK based startup eSwapp, which uses machine learning to help client companies get insights into skill demands, and allows their staff to swap skills, has raised £350k in funding from an angel investor. More

SurveyMonkey Enterprise Sales Drive 20% Growth

Nov 5 2020

DIY survey pioneer SurveyMonkey has reported third quarter financial results for the period ended September 30th, with total revenue up 20% to $95.4m. More

UK's Brand Potential Forms Innovation JV

Nov 5 2020

UK-based branding and innovation agency Brand Potential has partnered with structural and sustainable design consultancy Touch to launch HALO, a joint venture focused on insight and innovation and promising to help clients with sustainable pack and product innovation. More

Kin + Carta Optimistic Despite Revenue Decline

Nov 5 2020

UK-based Kin + Carta has announced preliminary results for the year ended 31st July, with adjusted net revenue of £137.8m, down 7% on a like-for-like basis; while adjusted profit before tax from continuing operations was £10.5m, flat after adjustments and allowance for IFRS 16 accounting changes. More

Upgrades for QuestionPro

Nov 5 2020

Austin, Texas-based online survey and research services firm QuestionPro has announced new features and tools including Zoom-integrated focus groups; data mining and collaboration features; and a churn analysis tool on its CX platform. More

$16m Funds for Fast-Growing TVision

Nov 5 2020

New York-based, person-level TV viewing measurement firm TVision has won $16m in new funding, to support rapid growth via investments in sales, marketing, and R&D to expand its range of services. More

Senior Hires for Data Firm Wavicle

Nov 5 2020

Chicago-based analytics firm Wavicle Data Solutions has announced four hires for its leadership team: Patrick McDonald, Director of Data Science; Dave Abatangelo, Director of Data Visualization; Anthony Lempelius, VP of Sales; and Heidi Bonjean, Director of Marketing. More

MrWeb 21 Years Feature: Data Viz and DIY Research

Nov 4 2020

From the Data Visualization special issue published last week: Ipsos.Digital CEO Andrei Postoaca talks about the challenges involved in developing a DIY research platform for one of the world's biggest and best known insight groups. More

NPD Group Buys Analytics Firm Pricing Excellence

Nov 4 2020

US-based researcher The NPD Group has acquired Pricing Excellence, a retail analytics company. Founder Nathan Krol joins NPD and will continue to lead the business for his firm's current product offerings Market Insight and Data Ladder, now potentially enhanced with NPD data. More

Brazilian Health Data Partnership for Clarivate

Nov 4 2020

Innovation insights firm Clarivate has partnered with Brazilian healthcare data company Techtrials Pesquisa e Tecnologia Ltda (Techtrials), to give clients 'comprehensive real-world data' (RWD) on c.80% of the Brazilian population. More

Lucid Partners with Cross-Device ID Firm Tapad

Nov 4 2020

Sample marketplace Lucid has partnered with digital identity resolution specialist Tapad to give users access to its Tapad Graph privacy-safe global cross-device solution. More

IRI Rolls Out Rapid Results Restaurant Tracker

Nov 4 2020

Retail data giant IRI has launched a solution called Daily On-Premise Tracking, providing restaurant suppliers with point-of-sale data drawn from 10,000 locations across the country. The firm says the four day delivery time is 'the fastest in the industry'. More

Funds for 'Global Patient Confidence Score'

Nov 4 2020

Glasgow, Scotland-based 'social intelligence' provider Talking Medicines has secured £1.1m in funding, to support the launch and roll-out of a new AI data platform which it says will 'translate what patients are saying into actionable pharma grade intelligence'. More

New Cross-Media Measurement Firm Launched

Nov 3 2020

Former employees of GroupM and Comscore, Michael Bologna and Joanna Drews, have launched HyphaMetrics, which will use a proprietary panel of 5,000 homes to track viewing across devices. More

Accenture Buys French Healthcare Strategist OpusLine

Nov 3 2020

This article was a duplicate, sorry! More

Borderless Access Hires for New Healthcare Unit

Nov 3 2020

Digital MR products and solutions company Borderless Access has launched a sub-brand, BA Health, combining a range of technology and analytics-driven research capabilities for clients in healthcare, life-sciences and diagnostics, with a team strengthened by 24 recent appointments. More

First Global CEO for TV Data Firm Adgile

Nov 3 2020

Australia-based TV measurement firm Adgile Media has appointed its first worldwide CEO, former Vodafone Global Head of Media Paul Evans, as it gears up for expansion of its services into North America and Europe. More

Nielsen to Sell Global Connect Business for $2.7bn

Nov 2 2020

Nielsen has found a buyer for its Global Connect business, in the shape of affiliates of private equity investor Advent and with a price tag of $2.7bn. More

Nielsen Revenue Slips Slightly, Profit Climbs

Nov 2 2020

Nielsen has announced revenues of $1,563m for the third quarter of 2020, down 3.3% year-on-year on a reported basis, and 3.0% at constant currency. Adjusted EBITDA was $501m, equivalent to a 6.1% rise at constant currency. More

CM Buys Selligent Marketing Cloud

Nov 2 2020

Marketing tech firm CM Group has acquired US-based relationship marketing solutions specialist Selligent, from investment firm HGGC. More

Launch for b2b Feedback Platform SenseCheck

Nov 2 2020

Former Unilever and Kraft marketer Roger Jackson has launched SenseCheck, an online platform allowing b2b small businesses to give and receive anonymised, honest feedback about each other's marketing plans and campaigns. More

IRI and Label Insights Extend Partnership

Nov 2 2020

Consumer data giant IRI and product data specialist Label Insight have expanded their relationship to help CPG marketers design marketing campaigns based on consumer demand for product attributes such as 'gluten-free' and 'sustainably sourced'. More

Wallis to Drive Qual Innovation at Potentiate

Nov 2 2020

'Human Experience' agency Potentiate has brought in Voxpopme APAC leader Jem Wallis in the role of 'Head of Agile Qual'. More

Fiftyfive5 Unveils Creative Evaluation Framework

Nov 2 2020

Australian insights consultancy Fiftyfive5 is launching a creative evaluation framework, Ad Optimi5er, after a year of internal development in partnership with key clients. More

Karlsgate Launches Protected Insights Sharing Tool

Nov 2 2020

In New York, data collaboration company Karlsgate has launched a platform allowing user firms to share consumer insights while protecting identities and complying with privacy regulations. More

Annik Founder Launches QoreNext with Angel Investment

Oct 30 2020

In Singapore, Annik founder Rahul Sahgal is launching a cloud-based Data-as-a-Service (DaaS) platform called QoreNext, with an undisclosed amount of angel funding from long-time industry execs Kristin Luck and Tom Lynch, and investor Adil Wali. More

Accenture Buys French Healthcare Strategist OpusLine

Oct 30 2020

Global consultancy Accenture has agreed to acquire Paris-based OpusLine, which provides strategic and transformational advisory services to healthcare providers, life sciences and insurance firms in France. More

'Significant' Growth Funding for Toluna

Oct 29 2020

Consumer intelligence platform Toluna has secured a 'significant' round of financing, which it will use to fund planned global growth initiatives. More

DoubleVerify Raises $350m for Share Buyback and Growth

Oct 29 2020

In New York, digital media measurement software and analytics specialist DoubleVerify (DV) has raised $350m in a new investment round, which it will use to purchase shares from existing shareholders and to support growth in the business. More

Foreman Invests in Retail Tech Firm VST

Oct 29 2020

Former ESOMAR President Dan Foreman has made an undisclosed amount of investment in retail tech provider Virtual Store Trials (VST), which offers AI solutions for shelf and pack testing, macro-space optimization, planogram visualization, and automated planogram builds. More

Innovid Hires Older as First Chief Product Officer

Oct 29 2020

In the US, online video ad and analytics tech firm Innovid has hired former Integral Ad Science exec Dale Older as its first Chief Product Officer. Separately, Yuval Pemper has been promoted from SVP Engineering to Chief Engineering Officer. More

TVision Launches Tag-Free CTV Ad Measurement Solution

Oct 29 2020

New York-based attention measurement company TVision has launched a CTV ad measurement platform, through which advertisers can measure and optimize campaigns across streaming applications without tags, and also track their competitors' campaigns. More

Zenith Promotes Lee to National Head of Digital and Data

Oct 29 2020

In Australia, Publicis-owned marcoms agency Zenith has promoted Joshua Lee to the role of National Head of Digital & Data. More

Data Viz Launch: Didier Truchot on Finding Clarity in 2020

Oct 28 2020

Our Data Visualization special issue is published today. Here, in his Introduction, Ipsos co-founder & CEO Didier Truchot talks about clients' need for clarity, AI's potential to change our industry, and why insight professionals should be confident about the future. More

SimilarWeb Gets $120m

Oct 28 2020

Israel-based digital market intelligence company SimilarWeb has raised $120m in a new round of funding, and says it will open offices in North America and Europe, expand through merger and acquisitions, and increase headcount. More

MetrixLab Reshuffles North America Leadership Team

Oct 28 2020

Digital research firm MetrixLab has promoted four members of its North American leadership and global teams. Aaron Peck becomes President and MD for North America, replacing Kevin Moran who becomes EVP of the Global Alcohol & Beverages Segment. More

simMachines Launches Location Targeting Tool

Oct 28 2020

In Chicago, machine learning software company simMachines has launched a solution called personifyAI, to help marketers identify, understand and activate the customer segments that are most likely to visit a brand's locations. More

Streetbees Gets $40m Funds, Plans 100+ Hires

Oct 28 2020

In London, mobile-based customer insights firm Streetbees has raised $40m in a Series B round of funding, which it will use to accelerate development of its platform, and increase headcount from 100 to 230 during the next twelve months. More

New Name, Sale Rumours for Nielsen Global Connect

Oct 27 2020

Nielsen has announced that is consumer business will be renamed NielsenIQ, once it becomes a standalone company. Separately, a report in the Financial Times suggests that private equity group Advent International is in talks to buy the division in a deal valuing it at about $2.9bn. More

ICO Orders 'Fundamental Changes' from Experian

Oct 27 2020

In the UK, the Information Commissioner's Office (ICO) has ordered information giant Experian to make 'fundamental changes' to the way it handles people's personal data for marketing services purposes. Experian CEO Brian Cassin says his company will appeal the decision. More

Suzy Launches One-on-One Video Interview Platform

Oct 27 2020

In New York, consumer insights platform Suzy has launched a qualitative research platform called 'Suzy Live' for video-based consumer interviews. More

Imperium Upgrades RelevantID to Further Combat Fraud

Oct 27 2020

MR data quality and anti-fraud solutions specialist Imperium has upgraded its validation tool RelevantID, to help MR and panel organizations combat the rise of synthetic identity fraud, which it says is becoming increasingly difficult to spot using conventional methods. More

Ex-Microsoft and Baidu Leader Joins WPP Board

Oct 27 2020

Marcoms giant WPP has appointed former Baidu President and Microsoft China Chairman Dr. Ya-Qin Zhang as a Non-Executive Director on its Board, with effect from 1st January 2021. More

Clear Channel Launches Improved Airport Media Tracker

Oct 26 2020

Clear Channel Airports (CCA), the Americas-based airports business of advertising group Clear Channel Outdoor Holdings is rolling out a new audience impressions methodology, pioneered by independent OOH ad currency organisation Geopath. More

Alter Agents Hires to 'Almost Double' Staff in a Year

Oct 26 2020

In Los Angeles, full service MR firm Alter Agents has appointed five new members of staff, including Lauren DeWitt Thompson as Research Director; Ryan Palmer, Adrienne Scotti and Roxanne Benoun as Research Managers, and Taryn Akiyoshi as a Senior Research Analyst. More

Merkle Promotes for Lead Analytics Role

Oct 26 2020

Data-driven performance marketing agency Merkle, which is part of dentsu, has appointed Warwick Beresford-Jones to lead its combined customer and digital analytics business. More

Comscore Plans Addressable TV Launch for Next Year

Oct 26 2020

Comscore has reveal plans for a number of launches and upgrades in 2021, including the first independently-measured national addressable advertising service for TV, plus further developments in local and national cross-platform ad measurement. More

Strong Sectors and Regions Help Ipsos Recovery

Oct 23 2020

Ipsos has posted revenue of EUR 468.6m in the third quarter of 2020, down 6.2% on a reported basis but just 3.3% on a like-for-like, constant currency basis despite the impact of the pandemic. The group says this reflects 'a renewed stability since June', with recovery month by month. More

MRC and Penske Form JV for Data Businesses

Oct 23 2020

Penske Media Corporation (PMC), with publishes titles such as Variety and Rolling Stone, has agreed a 50/50 joint venture with Billboard charts operator MRC, bringing together their data businesses. More

Global Launch for Comscore's Contextual CTV Segments

Oct 23 2020

Comscore has announced the global roll-out of its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video. More

UK Research Budgets See 'Marked Decline' in Q3

Oct 22 2020

UK market research budgets experienced another 'marked decline' in the third quarter - the second sharpest since data collection for this category started in the final quarter of 2012 - according to the latest IPA Bellwether Report. More

MrWeb 21 Years Feature: Board Builder

Oct 22 2020

Medallia's Senior Director of Product Management Vache Moroyan and his team are tasked with building dashboards that are a pleasure for research professionals to work with. Continuing our focus on Data Visualization - interview by Nick Thomas on September 22nd. More

Boen Takes MD Role at Escalent

Oct 22 2020

US firm Escalent has appointed TrueSample co-founder Dyna Boen as Managing Director of the Consumer, Tech and Telecom divisions. She takes over the role from Paul Hartley, who has moved into the newly created position of Executive Vice President of Sales. More

ABC to Assume Management of 'Viewability Standards'

Oct 22 2020

Following the merger of anti-fraud and brand safety organizations the Trustworthy Accountability Group (TAG) and the Joint Industry Committee for Web Standards (JICWEBS), industry-owned media auditor ABC is to manage the UK's Viewability and AV (Audio Visual) Standards. More

Data Analyst DX Marketing Sold

Oct 22 2020

DX Marketing (DXM), a marketing agency providing access to enterprise-level data and analytics, has been acquired by Vision Integrated Graphics Group, which focuses on data-driven, omni-channel marketing solutions. Terms of the deal have not been disclosed. More

DataChat Raises Seed Funds for Analytics Platform

Oct 22 2020

In the US, analytics platform DataChat has raised $4m in a seed funding round, which it will use to further scale its team and customer base. More

Semcasting Debuts 'Activate' Digital ID Control Platform

Oct 22 2020

US-based targeting technology firm Semcasting has launched a self-serve identity (ID) resolution, audience design and attribution platform called Activate, to support clients handling customer relationship management data. More

Shopper Panel to Uncover Data on Non-Amazon Purchases

Oct 21 2020

In the US, eCommerce giant Amazon has launched an invite-only panel through which participants can earn monthly rewards by sharing receipts from purchases made outside of Amazon.com, and by completing short surveys. More

SurveyMonkey Adds Specific Survey Feature Access Plan

Oct 21 2020

DIY research software firm SurveyMonkey has launched a service called 'contributor seats', for users who only want to analyze and act on specific survey results, while enabling clients to only pay for the features those individual team members require. More

MFour Launches Out-of-Home Benchmarks

Oct 21 2020

In the US, mobile research specialist MFour has launched a tool called OOH Benchmarks, to help advertisers obtain a measure of their outdoor advertising performance. More

Tru Optik and TargetSmart in Voter Targeting Deal

Oct 21 2020

Ahead of the US election, TV audience intelligence platform Tru Optik has again partnered with political data provider TargetSmart; this time to ensure that ad campaigns relating to the presidential, senate, congressional and local races reach their target audiences. More

Edelman Launches Data & Intelligence Agency

Oct 20 2020

Communications giant Edelman has launched a Data & Intelligence (DxI) multidisciplinary agency, which will house the group's research, analytics and machine learning capabilities. More

Further Expands Senior Team

Oct 20 2020

Communities and research tech firm Further has appointed former Kantar Consulting Head of Global Qual Research Operations Sarah Taylor as an advisor. In addition, Claire Marshall joins as Finance Director, Clare Warren as Marketing Director, and Maria Colarusso as Client Support Executive. More

Chorus.ai Launches Real-Time Zoom Analysis App

Oct 20 2020

San Francisco-based 'conversation intelligence' platform Chorus.ai has partnered with video calls firm Zoom to launch an app called Zoom Zapp, promising to deliver real-time 'relationship intelligence' in meetings. More

Contentsquare Buys Accessibility Specialist AMW

Oct 20 2020

US-based user experience (UX) analytics platform Contentsquare has acquired accessibility software company Adapt My Web (AMW), which helps make digital content accessible to those with reading issues including visual impairment and dyslexia. Terms of the deal have not been disclosed. More

The Many Names Data Science / Measurement Leader

Oct 20 2020

In the US, creative advertising agency The Many has appointed Vanessa Shanahan as Group Director, Analytics, leading data science and measurement solutions. More

More Capital for Funding and Analytics Firm Wayflyer

Oct 20 2020

London and New York-based eCommerce financing and marketing analytics platform Wayflyer has raised $10.2m (£7.8m) in a seed capital round of investment, which it will use to fund up to one thousand more eCommerce stores, while further developing its proprietary technology. More

New Kantar CEO is Former P&G and Heineken Exec

Oct 19 2020

In London, Kantar has appointed long-time Procter & Gamble exec Alexis Nasard as Chief Executive Officer, effective 30th December. He replaces Eric Salama, who left the business in February. More

Dun & Bradstreet Launches DIY Data Management Platform

Oct 19 2020

In the US, business data and analytics provider Dun & Bradstreet has launched a self-service data management platform called D&B Connect, to help users connect, manage and visualize data across an organization. More

dunnhumby Partners for Consumer Targeting Tool Launch

Oct 19 2020

Tesco-owned customer data firm dunnhumby and retail media platform CitrusAd have announced a partnership. The resulting solution uses historical data from a customer's off- and online purchasing behaviour to help retailers showcase relevant products to shoppers using non-interruptive native ads. More

Research Strategy Group Hires UK Office Leader

Oct 19 2020

In the UK, full-service agency Research Strategy Group has appointed Michael Dorr as Senior Vice President, heading its London office. More

Swaarm Launches AdTech Tracking Platform

Oct 19 2020

Berlin-based business Swaarm has launched a platform helping agencies, advertisers and networks to manage, track, analyze and optimize their marketing campaigns at scale. More

Acquisition and Upgrades for UserTesting

Oct 16 2020

Customer insights platform UserTesting has announced the acquisition of the technology assets of usabiliTEST, a provider of information architecture testing solutions; alongside product innovations promising to speed up clients' 'discovery of the moments that matter'. More

Teikametrics Buy Adds Insights and Intelligence

Oct 16 2020

US-based Teikametrics, Inc., which helps clients optimise their Amazon and Walmart sales and profitability, has acquired Israeli ecommerce market intelligence solution Adjusti.co, thereby adding marketplace insights and competitive intelligence to its SaaS platform. More

Partnership for Stratify and Alida

Oct 16 2020

Alida, which until recently was known as Vision Critical, has agreed a partnership with analytics firm Stratifyd, giving clients access to a wider range of data sources for understanding their customers. More

Funding for Mobile Survey Specialist Dooblo

Oct 16 2020

Mobile survey software and analysis solutions provider Dooblo has received an undisclosed amount of funding from private equity firm Anacapa Partners, with participation from Trail Mark Partners. More

Merkle Names Americas and EMEA Presidents

Oct 16 2020

Data-driven customer experience management (CXM) company Merkle has promoted Michael Komasinski from EMEA President to President, Merkle Americas; while his previous role is to be taken by Margaret Wagner. These appointments will take effect January 1st, 2021. More

Dataloop Raises $16m to Expand in US and Europe

Oct 16 2020

Tel Aviv, Israel-based Dataloop, which helps business manage the entire data life cycle for their AI projects, has raised $16m, comprising $11m in a Series A round and $5m in a previously unreported seed round. The new money will be used to grow the firm's presence in the US and Europe. More

UK's ABC Head to Lead Global Body

Oct 16 2020

Simon Redlich, Chief Executive of UK media ad currency body and auditor ABC, has been appointed as as the new global President of the International Federation of Audit Bureaux of Certification (IFABC). More

Paradigm Sample Buys Tellwut Panel Assets

Oct 15 2020

US-based Paradigm Sample has acquired assets from Canadian online panel and survey programming company Tellwut, for an undisclosed sum. More

MrWeb 21 Years Feature: Beauty, Clarity or Both?

Oct 15 2020

Continuing the Data Visualization theme Joe Parker, Brand Director of London-based Motif puts an insight professional's spin on one of the longest-running debates in design. More

Kantar Debuts Reputation Intelligence Platform in UK

Oct 15 2020

Kantar has launched its Kantar Reputation intelligence platform in the UK. The platform which helps communications and PR professionals manage and analyse brand reputation across all media channels, is already available in France, Spain, Germany, Italy and Ireland. More

Extended Zoom Partnership for SurveyMonkey

Oct 15 2020

Research software firm SurveyMonkey has extended its integration with Zoom, to improve virtual employee feedback experiences. The firm has also officially launched its GetFeedback customer experience (CX) solution. More

Ipsos MMA Expands EMEA and APAC Leadership Teams

Oct 15 2020

In the US, Ipsos-owned MMA (Marketing Management Analytics) has announced one relocation and two senior leadership appointments in the EMEA and APAC regions. More

Former Nielsen Exec Joins Mediassociates

Oct 15 2020

In the US, media company Mediassociates has hired former Nielsen exec Jim Santa Barbara as Head of Analytics. More

SpotX Rolls Out Cross-Platform Measure MetriX in UK

Oct 15 2020

Video advertising platform SpotX has launched its cross-platform measurement solution SpotX MetriX in the UK. More

Havas Launches Dedicated CX Network

Oct 15 2020

Marcoms group Havas Creative has launched an international customer experience (CX) network, dedicated to delivering brand experiences across the entire customer journey. More

21 Years Feature: Medallia LivingLens CEO Carl Wong

Oct 14 2020

Continuing our focus on Data Visualization, the LivingLens co-founder talks in-depth with MrWeb's Nick Thomas about family influences; starting, financing, building and selling the business; the huge potential for video and the importance of good data viz. Video version also available. More

Twilio to Buy Customer Data Platform Segment

Oct 14 2020

US-based cloud communications platform Twilio has agreed to acquire customer data platform Segment for approximately $3.2 billion in Twilio Class A common stock. More

SurveyGizmo Becomes 'Alchemer'

Oct 14 2020

Customer experience (CX) and voice-of-the-customer (VOC) technology provider SurveyGizmo has changed its name to 'Alchemer'. More

Analytics Platform NinjaCat Receives 'Significant' Investment

Oct 14 2020

Marketing and analytics platform NinjaCat has received a significant, but undisclosed amount of investment from equity firm Clovis Point Capital, which it will use to expand its portfolio of products. More

GroundTruth Names New CEO

Oct 14 2020

In New York, location data specialist GroundTruth has promoted Stephen McCarthy to the role of Chief Executive Officer, replacing co-founder Sunil Kumar, who now serves as a Board Advisor to the firm. More

Vungle Acquires Mobile Ad Intelligence Platform AlgoLift

Oct 14 2020

US mobile ad network and in-app monetization platform Vungle has acquired mobile advertising user acquisition automation and intelligence platform AlgoLift for an undisclosed sum. More

Research & Results Co-founder Launches succeet21 Event

Oct 13 2020

Heinrich Fischer, one of the founders of recently closed MR trade show Research & Results, has announced the launch of his new event 'succeet21', which will take place next April. More

VMO Launch Promises Hourly Out-of-Home Measure

Oct 13 2020

ANZ out-of-Home (OOH) advertising firm Val Morgan Outdoor (VMO) has launched an audience measurement platform called 'DART R&F', which uses facial analytics, third-party consumer data and machine learning to determine hourly audience at a screen level. More

Platform One Combines XM and Community Tools

Oct 13 2020

UK-based customer feedback specialist Platform One has combined its insight community and experience management tools into a single application called 'Vision', to help clients identify and recruit community members based on experience touchpoints. More

Smyle Launches Event Attendee Emotion Analysis

Oct 13 2020

UK creative agency Smyle has launched a new measurement practice, offering a solution called Return on Emotion using facial recognition, pulse rate sensors and neurotechnology to track feelings like joy, excitement, nervousness and boredom among attendees of both physical and virtual events. More

Social Media Analyst Bakamo Expands to US

Oct 12 2020

Hungary and UK-based social media listening specialist Bakamo has opened an office in Washington DC, which will be led by founder and CEO Daniel Fazekas. More

MrWeb 21 Years Feature: Faster, Better, More

Oct 12 2020

Continuing our focus on Data Visualization, Debbie Senior, Toluna's VP Product Automation, looks at the 'need for speed', and other factors driving changes in the way we process, share and display data. More

New Funds for Audio Measurement Platform Veritonic

Oct 12 2020

New York-based audio intelligence platform Veritonic has raised $3.2m in a Series A round of funding, which it will use to bring its approach to audio marketing, and hire new staff with a focus on data science and sales. More

Merkle's Filter Names New CEO

Oct 12 2020

In the US, digital experience design and digital marketing specialist Filter has appointed Todd Paris as Chief Executive Officer; replacing Joe Melanson, who recently retired. More

Genus AI Launches Solution for eCommerce Brands

Oct 12 2020

Customer modeling platform Genus AI has launched a new artificial intelligence solution for eCommerce and direct-to-consumer brands. More

Valassis Launches Influencer Marketing Solution

Oct 12 2020

US-based shopper targeting firm Valassis has launched an influencer marketing solution, promising to reach and engage consumers through programmatic paid social media ads. More

IRI Acquires Supply Chain Analytics Provider RSi

Oct 9 2020

In the US, consumer data giant IRI has acquired Retail Solutions, Inc. (RSi), which provides supply chain solutions for CPG manufacturers and retailers. Terms of the deal were not disclosed. More

MrWeb 21 Years Feature: Tip of the Iceberg

Oct 9 2020

Kicking off a week and a half of articles from our forthcoming Data Visualization special issue, Ipsos.Digital CEO Andrei Postoaca backs AI to unlock its full potential behind the scenes within ten years, allowing business needs to return to centre stage. More

Tobii to Sell Smartbox Business

Oct 9 2020

Swedish eye tracking business Tobi has sold its assistive technology Smartbox business to CareTech, which provides specialized social services for adults and children with special needs, following an order by the UK Competition and Markets Authority (CMA). The price paid was £13.4m. More

Maru/Matchbox Hires Toluna's Galka for Operations Role

Oct 9 2020

In Canada, communities specialist Maru/Matchbox has appointed Kasia Galka as Senior Vice President of Maru Operations Group. More

Seed Funds for Cannabis Analytics Firm Happy Cabbage

Oct 9 2020

San Francisco-based cannabis data and marketing platform Happy Cabbage Analytics has closed a $1.5m seed funding round, which it will use to expand its team, invest in partnerships, and develop products and integrations. More

Merkle Promotes Taverner to Lead New EMEA Tech Arm

Oct 9 2020

Marketing and CX management company Merkle has promoted Sam Taverner to lead its newly created EMEA Technology Services division. Ben Gott takes over Taverner's previous position as SVP Marketing Solutions Europe. More

444ignite Launches Consumer Intelligence Engine

Oct 9 2020

US-based marketing consultancy 444ignite has launched a tool called Ignite Consumer Intelligence Engine, to help marketers enhance both their consumer intelligence and the performance of their ad campaigns. More

Oracle Expands Customer Data Platform

Oct 9 2020

In the US, enterprise software giant Oracle has added several new features to its Unity customer data platform (CDP), promising B2B and B2C marketers a single solution that unifies all customer data and allows it to be activated within existing business processes. More

Radio Research Consortium Renews Nielsen Agreement

Oct 8 2020

In the US, not-for-profit body the Radio Research Consortium (RRC), which provides audience estimate data to non-commercial radio stations, has renewed a multi-year agreement with Nielsen, licensing its syndicated products to hundreds of subscribers. More

Ipsos Launches AI-based 'Question Library'

Oct 8 2020

Ipsos has partnered with artificial intelligence specialist Peltarion to launch a tool called Question Library and help researchers build 'better' questionnaires. More

Morning Consult Boosts Senior Leadership Team

Oct 8 2020

New York-based consumer insights platform Morning Consult has announced that co-founder Kyle Dropp has become President; while Libby Isenstein, Jeff Cartwright and Tyler Sinclair have been named Chief Product Officer, Chief Growth Officer and Chief Research Officer respectively. More

InsightzClub Expands to Bangladesh via Partnership

Oct 8 2020

B2B survey marketplace InsightzClub has expanded to Bangladesh, through a partnership with local data and artificial intelligence company ADA. More

Australia's SCA Launches Attribution Tools

Oct 8 2020

Australian media company Southern Cross Austereo (SCA) has launched two digital audio attribution products - SCA Footsteps, which attributes footfall to digital audio campaigns; and SCA Soundcheck, which provides campaign and brand effectiveness studies for digital audio. More

SMG and Voxpopme Link for Video-based Qual Insights

Oct 8 2020

US-based Service Management Group (SMG) has partnered with video insight platform Voxpopme, to offer a combination of video feedback and experience management data. More

Former Kantar Exec Named Streetbees Client Strategy Head

Oct 7 2020

In London, mobile-based customer insights platform Streetbees has hired former Kantar exec Rishi Raja as Head of Client Strategy. More

Stagwell and MDC Reach Non-binding Merger Agreement

Oct 7 2020

The Stagwell Group, owner of the Harris and Harris Poll brands, has reached a non-binding agreement to merge with marcoms group MDC Partners. More

Schlesinger Expands Senior Leadership Team

Oct 7 2020

Data collection and research services specialist Schlesinger Group has expanded its senior leadership team with a series of promotions, to reflect the company's recent growth. More

SAP to Buy Customer Engagement Platform Emarsys

Oct 7 2020

Business software giant SAP has entered into an agreement to acquire omnichannel customer engagement platform provider Emarsys. Terms of the deal have not been disclosed. More

RyanCap Launches Foxcatcher Marketing Data Business

Oct 7 2020

In Australia, recently formed ad and marcoms holding group RyanCap has launched a marketing data and technology business called Foxcatcher, with former Dentsu Aegis exec David Gaskill at the helm. More

InnovateMR Hires Four Client-Focused Specialists

Oct 7 2020

In the US, sampling company InnovateMR has hired Jim Nikolis and Matt Freitag in the role of Senior Director, Client Development; David Manente as Director of Client Development; and Emily Craig as Manager, Key Accounts. More

Launch for Voice-based Feedback System Phonic

Oct 6 2020

In the US, software engineers Mitchell Catoen and David Ferris have launched a product called Phonic, allowing respondents to answer survey questions with their voice instead of their keyboard. More

Alida to Launch 'World's First' CXM / Insights Platform

Oct 6 2020

In Canada, Alida - the customer intelligence specialist previously known as Vision Critical - is set to launch the Alida CXM platform, which it claims will transform its previous solution into the 'world's first' combined customer experience management (CXM) and insights platform. More

Eye Square Launches Amazon Ad Testing Platform

Oct 6 2020

Germany-based user, brand and shopper research specialist Eye Square has launched the Amazon Ad Testing Platform, which allows advertisers to evaluate the design, content and placement of ads on the online retail giant, in their natural environment. More

W20 Buys Influencer Marketing Agency starpower

Oct 6 2020

In the US, analytics-driven marcoms specialist W20 has acquired entertainment and influencer marketing agency starpower. Terms of the deal have not been disclosed. More

Genpact Buys Something Digital for CX Expansion

Oct 6 2020

In the US, digital transformation and business processing specialist Genpact has expanded its customer experience (CX) business, Rightpoint, with the acquisition of interactive agency Something Digital, whose services include user experience analysis and design. Terms have not been disclosed. More

Former Askia Exec Joins VisionsLive Leadership Team

Oct 6 2020

In London, online qual research platform VisionsLive has appointed long-time Askia exec Nick Southwood as Senior Business Development Manager. More

Pre-Pandemic Revenue Up 4.8% for US Research 'Top 50'

Oct 5 2020

Last year, research revenue for the Top 50 US-based market research and data analytics companies rose 4.8% to $14.8bn - comprising an almost equal split of domestic (50.2%) and international (49.8%) business - according to the latest annual Top 50 Report. More

Reprieve for Kantar Philippines Media Unit

Oct 5 2020

Kantar has reversed the decision to close its Philippines Media Division, made just a month ago. Its key client, TV and new media network ABS-CBN, had been set to close down but has now signed a new TAM contract with the agency. More

Comscore and LiveRamp Launch Ad Impact Solution

Oct 5 2020

Comscore and LiveRamp have partnered on a new version of the latter's TV measurement solution. Now known as 'Data Plus Math powered by Comscore', the solution integrates the latter's established TV and digital ad exposure data with LiveRamp's identity and data connectivity solutions. More

Whip Media Launches Movie Analytics Solution

Oct 5 2020

Los Angeles-based Whip Media Group has launched a real-time movie analytics solution called CVM Insights, offering consumer intelligence to media companies as releases are switched from cinemas to on-demand platforms. More

Rare Patient Voice Partners for European Expansion

Oct 5 2020

US and Canada-based patient-focused recruitment specialist Rare Patient Voice (RPV) is expanding to Europe through a partnership with research software firm Q One Tech. More

Research Platform Alpha Becomes 'Feedback Loop'

Oct 5 2020

New York-based 'agile' research platform Alpha has changed its name to Feedback Loop, effective immediately. More

Funds for Secure Data Platform Fluree PBC

Oct 5 2020

In the US, secure data management platform Fluree PBC has raised $6.5m in a seed round of funding, which it will use to accelerate product development efforts for building applications that use W3C verifiable credentials and decentralized identifiers (DID). More

Ebiquity Promotes Nair for Asia Pacific Growth

Oct 5 2020

UK-based marketing and media consultancy Ebiquity has promoted Leela Nair to the role of Managing Director, Asia Pacific. More

TransUnion to Acquire Audience Data Firm Tru Optik

Oct 2 2020

In the US, consumer data and credit reporting agency TransUnion has agreed to acquire TV audience measurement firm Tru Optik, in which it was already an investor. Terms of the buy have not been disclosed. More

New Funds for Big Data Platform GeoSpock

Oct 2 2020

Big data analysis platform GeoSpock has raised $5.4m in a new round of funding, which it will use to accelerate development and adoption of its dataset. More

Nielsen Expands Ad Intel with 'Richer' Spend Data

Oct 2 2020

Nielsen has expanded the US digital capabilities of its Ad Intel advertising intelligence solution, adding search data as a new media type, and offering more digital advertising data for mobile, desktop, display and video placements. More

ID Comms Buys Media Auditor PJL

Oct 2 2020

In the US, media and advertising-focused management consultancy ID Comms has acquired audit specialist PJL Media. Terms are not being released, but as part of the deal PJL Media founder PJ Leary becomes a minority shareholder in ID Comms, and joins its Board. More

Veridata Insights Adds Two to Senior Team

Oct 2 2020

In the US, data collection partner Veridata Insights has appointed former Critical Mix execs Danny Agapito as Chief Technology Officer, and Andrew Burkey as Senior Director of Operations. More

ICO Launches Enforcement Consultation

Oct 2 2020

The Information Commissioner's Office (ICO) has launched a public consultation on draft Statutory Guidance outlining how it will regulate and enforce data protection legislation in the UK. The consultation will remain open until 5pm on Thursday 12th November. More

Forrester Debuts 'Touchless' FeedbackNow Smiley Box

Oct 2 2020

Forrester has introduced a 'touchless', antimicrobial version of its FeedbackNow real-time customer experience data collection solution, which it says will ensure the safety of customers and employees. More

Canadian Homescan Launch Targets Panel Bias

Oct 1 2020

Nielsen has launched a Canadian consumer intelligence tool called Homescan Trip Projection, which reduces panel bias by combining geographic and demographic representation with shopper trip behaviour. More

Comms Agency CDS Acquires SimpleUsability

Oct 1 2020

Yorkshire, UK-based behavioural research and user experience consultancy SimpleUsability has been acquired by communications agency CDS for an undisclosed sum. More

Facebook Names Analytics Specialist as CMO

Oct 1 2020

Facebook has promoted data analyst Alex Schultz to the role of Chief Marketing Officer, replacing Antonio Lucio who stepped down last month. More

Populus Merges Business to Create New Firm Yonder

Oct 1 2020

UK firm Populus has brought together its own team and that of its businesses BrandCap and Decidedly, to create a brand consultancy called Yonder. More

Join the Dots Renamed InSites Consulting UK

Sep 30 2020

In the UK, online community specialist Join the Dots has taken the name of its parent InSites Consulting, which acquired it in July 2019. More

Reid Campbell Group Hires Jacquie Dwyer for New CRO Role

Sep 30 2020

In Canada, Reid Campbell Group, the parent company of Reach3 Insights and Rival Technologies, has hired former Vision Critical exec Jacquie Dwyer for a newly created position, Chief Revenue Officer. More

PRS IN VIVO Launches 'Shopper Flash' In-store Insight Tool

Sep 30 2020

Insight agency PRS IN VIVO has launched a tool called Shopper Flash, to help retail marketers rapidly plan and develop in-store tools such as planograms, merchandising, and point-of-sale displays. More

Vya Buys Customer Data and Analytics Firm Direct Options

Sep 30 2020

Marketing resource management tools provider Vya has acquired Direct Options, a firm focusing on customer engagement through behavioral and data science. Terms of the deal were not disclosed. More

Médiamétrie Promotes for New Strategy Leadership Role

Sep 30 2020

French audience measurement agency Médiamétrie has promoted Estelle Duval to the position of Director of Strategy, in a new department created to support the analysis of media markets and content consumption. She will also oversee the company's overall strategic plan. More

PureSpectrum Buys MR Services Provider Inteligx

Sep 29 2020

In the US, online sample marketplace PureSpectrum has acquired market research services firm Inteligx, adding support and full service solutions to its offering. Terms of the deal have not been disclosed. More

Chicago HQ for Nielsen Global Consumer Business

Sep 29 2020

Nielsen has announced that the headquarters for its Global Consumer Business will be in Chicago, from January 1st, 2021. More

Appnovation Gets Funds for Growth and Acquisitions

Sep 29 2020

Digital consultancy Appnovation has raised £6.8m in a follow-on equity round of financing, which it will use for global expansion and company growth - including scaling its teams in the UK and across Europe - as well as for potential acquisitions. More

MDC Forms Global Technology Group

Sep 29 2020

US-based marcoms group MDC Partners has formed a new division called the Global Technology Group, to drive company strategy across security, systems design and cloud architecture. More

Cint Names New Chief Financial Officer

Sep 29 2020

In Stockholm, insight exchange and sample management platform Cint has appointed Joakim Andersson as Chief Financial Officer, replacing Lottie Saks, who left the company in May to join commercial vehicle business Haldex. More

iClick Launches iNsights Market Analysis Tool

Sep 29 2020

In Hong Kong, online marketing and enterprise data solutions provider iClick has launched a market analysis tool called iNsights, to provide insights about consumer behavior relevant to cross-channel campaigns covering China and overseas markets. More

Signals Gets Data Extraction Patent

Sep 29 2020

In New York, advanced analytics platform Signals Analytics has been awarded a patent for the automatic extraction of information from unstructured data sources. More

Dentsu Drops the Aegis Name

Sep 28 2020

Marcoms group Dentsu Aegis Network is to change its name to Dentsu International Limited, dropping a name it acquired with the purchase in 2012 of British-owned Aegis Group. More

Middle East Launch for Kantar's BrandZ

Sep 28 2020

Kantar is to launch its BrandZ index in the UAE and Saudi Arabia, ranking the top 30 most valuable brands across the two countries combined in terms of dollar value. More

Location Data Firm Gimbal Buys Disney's TrueX

Sep 28 2020

Mobile engagement platform Gimbal has bought ad tech company TrueX from the Walt Disney Company, which acquired it as part of 21st Century Fox last year. More

EVP Hire for Bakamo

Sep 28 2020

Social listening consultancy Bakamo has appointed Katalin Moor as EVP responsible for clients, sales, marketing and operations. More

Jakarta Base for Integral Ad Science

Sep 28 2020

Digital ad verification company Integral Ad Science has expanded its operations into Indonesia, and appointed Arfitrianto Zulnaini as Sales Director, leading the business from Jakarta. More

Funds for Data Science Firm Attunely

Sep 28 2020

Seattle, WA-based data science firm Attunely has raised $6m in a funding round, and will recruit across a broad swathe of roles including data science and data / security software professionals. More

Kantar 'To Cut 300 Jobs in US'

Sep 25 2020

Kantar is planning to cut around ten percent of its US staff due to the impact of the pandemic, according to online reports. More

W2O Buys Healthcare Analyst Elysia Group

Sep 25 2020

Healthcare sector marketing solutions firm W2O Group has acquired Elysia Group, a health economic and outcomes research (HEOR) consulting firm operating in the USA and Asia Pacific. More

Walmart Ad Impact Deal for 605

Sep 25 2020

Television measurement, attribution and analytics company 605 has signed an agreement with retail giant Walmart, to provide ad impact and audience analysis via its PLATF0RM solution. More

Rapid Growth for GlobaLexicon

Sep 25 2020

Market research and healthcare translation specialist GlobaLexicon has reported strong growth in the first half of the year, with revenue up 30% and 21 new hires. More

'Record' ABM Seed Funding for Influ2

Sep 25 2020

New York-based Influ2, which offers account-based advertising solutions for B2B marketers, has announced an initial round of seed funding totalling $3.4m. Funds are earmarked for expand its services, bringing in senior sales hires and growing its client base in healthcare and IT. More

Chorus.ai Wins Patent for Real-Time Sales Call Analysis

Sep 25 2020

Conversation analysis platform Chorus.ai has been awarded a patent for a system which models sales calls in real time and estimates the probability of each possible outcome for the call. The firm says this gives it thirteen patents, 'the most robust portfolio' in its market. More

Infogroup Becomes Data Axle; Strengthens Nonprofit Unit

Sep 24 2020

Data firm Infogroup is today being rebranded as Data Axle, the name of a portal service it launched in 2012; and has announced five senior hires. More

SurveyMonkey Partners for US Election Hub

Sep 24 2020

DIY research pioneer SurveyMonkey has teamed up with dashboard software giant Tableau and digital media company Axios to launch a hub for data relating to the forthcoming US Presidential election. More

dunnhumby Hires Leader for Colombian Business

Sep 24 2020

In Bogota, customer data pioneer dunnhumby has appointed Andres Hernández as Head of its Columbian business. He reports directly to Simon Jury, Head of Latin America. More

Leger Hires for Vancouver Office

Sep 24 2020

Canadian polling, MR and strategy firm Leger has hired Jason Allsopp as Vice President of its Vancouver office, responsible for developing client accounts across British Columbia and expanding the firm's west coast presence. More

Merkle Promotes for New EMEA Marketing Lead Role

Sep 24 2020

Data-driven customer experience management (CXM) company Merkle has promoted Azlan Raj for the new role of CMO for the EMEA region. More

CX Focus for Renamed Vision Critical

Sep 23 2020

Customer insights firm Vision Critical has changed its name to Alida, and aims to disrupt the global customer experience (CX) industry, taking on the likes of Qualtrics and Medallia. More

MarketCast Buys Data Science Firm Deductive

Sep 23 2020

Los Angeles-based consumer insights and analytics business MarketCast Group has acquired Deductive (formerly Dativa), a data science team focused on clients in the media and consumer electronics sectors. More

BARB Puts Five Contracts Out to Tender

Sep 23 2020

UK television audience measurement body BARB has issued a refreshed invitation to tender, covering five research contracts, as it looks to keep pace with changes in television viewing including the ongoing development of SVOD services and the roll-out of 5G mobile networks. More

New ANZ Leader for Toluna

Sep 23 2020

Toluna has appointed former Lightspeed and YouGov exec Sej Patel as Head of Business for Australia and New Zealand. More

Comscore Brings in New Measurement Standards Chief

Sep 23 2020

Comscore has appointed Chris Johnson as SVP, Measurement Standards Compliance (MSC), effective immediately. Johnson will work with outgoing MSC team leader Larry Goldstein until the latter's retirement in March 2021. More

MRS Adds 'International Affiliate' Status

Sep 23 2020

In the UK, the MRS (Market Research Society) has launched a new designation, 'International Affiliate', intended as a sign of research excellence and standards observance for research businesses and client side research teams operating outside the UK. More

Survata Rebrands as Upwave, Unveils Google Integration

Sep 22 2020

Marketing analytics company Survata has a new name, Upwave, and has announced the integration of its ad server with Google Campaign Manager. More

ISG Partners to Offer Automated Decision-Making

Sep 22 2020

Technology research and advisory firm Information Services Group (ISG) has partnered with UK-based intelligent automation company Rainbird, to help enterprises automate complex decision-making by modeling human thought processes. More

Maru Launches Conversational AI Analytics Tool

Sep 22 2020

Tech-enabled insights group Maru has launched Conversational AI, an intelligent, device-agnostic feedback tool, as part of its Maru/HUB platform. More

Ivins Takes CSO Role at TVSquared

Sep 22 2020

Edinburgh-based cross-platform measurement specialist TVSquared has former Comscore and Comcast exec appointed Bob Ivins as Chief Strategy Officer (CSO). More

New Asia Growth Leader for Pureprofile

Sep 22 2020

Australian digital research platform Pureprofile has appointed Keith Ang in the new role of Client Solutions Director. Ang worked most recently as Client Development Manager at Kantar Profiles. More

UK's IAB Upgrades 'Gold Standard' Certification

Sep 22 2020

In the UK, digital ad trade body the IAB has updated its 'Gold Standard' certification, which aims to increase cross-industry transparency and standardise firms' use of consumer data. More

YouGov Partners in SA, Adds Two More Sector Heads

Sep 21 2020

YouGov has created two new senior roles - Global Sector Heads for Travel & Tourism, and Leisure & Entertainment - and has a new South African affiliate, MR agency KLA. More

MrWeb 21 Years Feature: E-Tabs Guide to Good Data Viz

Sep 21 2020

Continuing our focus on Data Visualization this month and next, here are six key considerations for creating clear and engaging visuals, from the team at E-Tabs. More

Comscore Partners for European TV Measurement

Sep 21 2020

Comscore has announced a partnership with cross-screen television data and analytics provider Samba TV, expanding its TV measurement footprint in Europe. More

MRS Finds More Optimism, but Urges Investment

Sep 21 2020

UK professional body the MRS has noted a slight positive shift in the expectations of companies in the post-Covid world; and has downgraded its earlier call on the government to 'save the sector' to a more modest appeal for investment in infrastructure and innovation. More

Former Truesight CEO to Lead Cision

Sep 21 2020

In the US, media intelligence specialist Cision has appointed former Truesight CEO Abel Clark as Chief Executive Officer. He replaces Kevin Akeroyd who left the business in February, and now serves as CEO of workforce management solutions firm PRO Unlimited. More

Gracenote Launches Fan Content Connection Service

Sep 21 2020

Nielsen's music, video and sports tech company Gracenote has launched a new service called 'Streaming Sports Catalogs', allowing TV providers to connect fans to live games and related content available across different over-the-top (OTT) sources. More

Former Alterian Leader Named 3radical CEO

Sep 21 2020

In the US, audience engagement and earned data solutions specialist 3radical has appointed former Alterian exec Michael Fisher as Chief Executive Officer; taking over from Alterian founder David Eldridge who becomes Chairman. More

Kin + Carta Update Strikes Optimistic Note

Sep 21 2020

Digital marketing services group Kin + Carta has issued a trading update for the financial year ended 31st July, slightly upgrading expectations from an update issued in July. More

Burke Launches Geode|AI Integrated Insights System

Sep 18 2020

In the US, full service marketing research and insight training agency Burke has launched a machine learning and data integration solution called Geode|AI, through which diverse data inputs can be analyzed together in order to uncover insights that are not possible through single-source analysis. More

yellowHEAD Debuts SaaS Creative Insight Platform

Sep 18 2020

Israel-based marketing agency yellowHEAD has launched its 'Alison' creative insights platform as a standalone SaaS solution, to help clients analyze, ideate, and optimize creative content. The firm has also added a competitive intelligence feature to the solution. More

Partners to Analyse Nutritional Value and Consumption

Sep 18 2020

London-based data company TeakOrigin has partnered with mobile intelligence platform Streetbees to launch a study to understand the link between nutritional value and consumption of fresh produce. More

Ascribe Launches 24-Hour Verbatims Service

Sep 18 2020

In the US, verbatim analysis specialist Ascribe has launched a suite of solutions called AI Classification Service, to categorize verbatim comments and provide a report within 24 hours, regardless of survey length or respondent count. More

Pureprofile Renames Media Business 'Pure.amplify'

Sep 18 2020

Australian digital research platform Pureprofile has re-launched its media business under the name 'Pure.amplify', led by media industry specialist Tasneem Ali. More

Touchstone Launches 'Secure Content Testing' Solution

Sep 18 2020

US-based consumer insights firm Touchstone Research has launched a watermarking solution called Secure Content Testing (SCT), to protect client content used in marketing research and consumer insights studies. More

Comscore Gets Household Device ID Patent

Sep 18 2020

Comscore has been awarded a US Patent for 'Device Identification System and Methods', covering the use of household router meters to anonymously identify individuals within a household. More

Dynata Acquires CrowdLab Ethnography Platform

Sep 17 2020

First-party data and insights platform Dynata has acquired UK-based digital ethnography solution CrowdLab, which captures in-the-moment consumer opinions, attitudes and trends. Terms of the deal have not been disclosed. More

Nielsen Launches 'Compass' Campaign Outcomes Database

Sep 17 2020

Nielsen has launched a database called Compass, which taps into the company's global scale to establish syndicated normative standards for campaign outcome measurement. More

Stirista Buys Location Data Platform Nikaza

Sep 17 2020

In the US, data-driven marketing solutions provider Stirista has acquired location-based data measurement and attribution platform Nikaza. Terms of the deal have not been disclosed. More

QuestionPro Sets Up Reseller and Distributor Program

Sep 17 2020

US online survey software provider QuestionPro has set up a reseller and distributor program, to make it easier for partners to integrate the firm's solutions directly into their own. More

WFA Launches Cross-Media Measurement Framework

Sep 17 2020

The World Federation of Advertisers (WFA) has unveiled a framework for cross-media measurement, alongside a proposed technical approach meeting the principles outlined in it. More

MrWeb 21 Years Feature: All Change at Toluna

Sep 16 2020

From an interview with Paul Twite, Toluna's MD EMEA and LatAm, looking at the company's recent big announcements - rebranding and the launch of Toluna Start. For the podcast, and a fuller write-up including more personal reflections and detail, see the forthcoming Data Viz supplement. More

MarketCast Hires Ex-Nielsen Sports Leader Lyndon Campbell

Sep 16 2020

MarketCast, which serves clients in the media, entertainment, sports and lifestyle sectors, has hired long-time Nielsen Sports leader Lyndon Campbell as Corporate Senior Vice President and General Manager of MarketCast Sports, Live Events and Brands. More

Seed Funding for Customer Feedback Analyst Yogi

Sep 16 2020

In New York, customer feedback analytics platform Yogi has raised $2.3m in a seed funding round, which it will use to expand its core technology, and grow its engineering and sales teams. More

Kantar's Rich Silva Joins Research for Good

Sep 16 2020

In the US, project management, survey fieldwork and tech provider Research for Good (RFG) has appointed long-time Kantar exec Rich Silva as Chief of Staff, charged with overseeing the firm's operational growth. More

SurveyGizmo Adds European Support to Enterprise Model

Sep 16 2020

In the US, survey software company SurveyGizmo has added several new features to its Enterprise Service Model, including a European Support Center, expanded telephone support, and an integrated learning platform. More

Digital Experience Analyst Decibel Hires CPO

Sep 16 2020

Digital experience analytics firm Decibel has appointed Felix von Kunhardt as Chief Product Officer (CPO), based in London. More

Plantt Raises $1m for Customer Experience Platform

Sep 16 2020

Tel Aviv, Israel-based customer experience optimization platform Plantt has raised $1m in a seed round of funding, which it will use to expand its technological abilities, and expand to more customer relationship management (CRM) platforms. More

Decision Lab Deal Takes YouGov into Vietnam

Sep 15 2020

YouGov has expanded in the Asia Pacific region through a partnership with Ho Chi Minh City, Vietnam-based behavioural science specialist Decision Lab. More

IBM and Nielsen in Cookie-less Ad Targeting Deal

Sep 15 2020

IBM has partnered with Nielsen Global to launch a solution called 'Watson Advertising Weather Targeting', designed to help marketers make the connection between weather and product sales, without the use of third-party cookies or identifiers. More

New Funds for Analytics Firm BrandTotal

Sep 15 2020

Brand marketing analytics company BrandTotal has raised $12m in a Series B round of investment, which will be used to develop and launch a new product offering, expand into new markets, and scale its data science, sales and marketing teams. More

Stream Engine Debuts Brand Sentiment Service

Sep 15 2020

US company Stream Engine has launched an artificial intelligence service to measure and analyze real-time brand recognition and sentiment across streaming and OTT platforms, and determine the 'true value' that brands derive from advertising and on-screen exposure. More

US Move for India's Global Survey

Sep 14 2020

Survey tech and data collection business Global Survey is transferring its headquarters to the US, with new offices in Orlando, Florida; and has appointed Maria Figueras as Senior Director for Client Development. More

Nebu Launches 360-Degree 'Panel Manager'

Sep 14 2020

Data collection software developer Nebu has launched a '360-degree' application called Nebu Panel Manager, covering all aspects of panel operations - including multiple recruitment channels, member management functionalities, flexible sampling, and a rewards platform. More

Truthify Names New CEO

Sep 14 2020

In New York, consumer emotion analytics platform Truthify has appointed Justin Wisz as Chief Executive Officer, replacing co-founder Kevin Knull who now serves as Executive Chairman. The firm has also closed a $1.3m private funding round, with participation from Wisz. More

GutCheck Launches Audience Illuminator

Sep 14 2020

In the US, research and analytics company GutCheck has launched an exploratory product called Audience Illuminator, to help understand target audiences and develop personas. More

605 Partnerships Add Shopper, Location and Auto Data

Sep 14 2020

TV measurement and analytics company 605 has announced new data partnerships with Catalina, PlaceIQ and Polk Automotive Solutions by IHS Markit, combining ad exposure and content viewership with consumer behavior and business outcomes on a 'massive scale'. More

Neuroscience Product Testing Launch for Walnut

Sep 14 2020

UK-based agency Walnut Unlimited has launched 'TrueLiking', a product testing approach incorporating emotional responses to stimulus through a combination of neuroscientific implicit testing and standard product and sensory testing techniques. More

Metadata.io Raises Funds for Product Expansion

Sep 14 2020

AI-powered marketing operations platform Metadata.io has raised $6.5m in a Series A round of funding, which it will use to expand its product capabilities. More

Investment Values CEM Specialist Sprinklr at $2.7bn

Sep 11 2020

In the US, customer experience management (CEM) specialist Sprinklr has raised $200m at a $2.7 billion valuation from private equity firm Hellman & Friedman, and an additional $150m in convertible securities from growth investment specialist Sixth Street Growth. More

InMarket Buys Location Data Platform NinthDecimal

Sep 11 2020

In the US, 360° consumer intelligence and location analytics provider InMarket has acquired location data-led customer growth platform NinthDecimal, for an undisclosed sum. More

IRI Names Market and Shopper Intelligence President

Sep 11 2020

In the US, consumer data giant IRI has appointed Jeremy Allen as President of Market and Shopper Intelligence (MSI), responsible for leading and further enhancing solutions in the area. More

OzTAM Adds CTV Co-viewing Data to VPM Report

Sep 11 2020

Australian television audience measurement body OzTAM has added connected TV (CTV) co-viewing data to its Video Player Measurement (VPM) report. More

Former Toluna Exec Named COO of Birdie

Sep 11 2020

In the US, AI-based insights platform Birdie has appointed long-time industry exec Ted Clark as Chief Operating Officer, charged with overseeing operations, leading the Client Services team, and driving the firm's growth and business development. More

Seed Funds for Customer Insights Provider Tally Street

Sep 11 2020

In the US, customer insights and analytics provider Tally Street has raised $750k in a seed round of funding. More

Toluna Launches End-to-End Platform 'Start'

Sep 10 2020

Consumer intelligence platform Toluna has launched an end-to-end solution called 'Toluna Start', which will now form the core of its business. Users can access the firm's panel of more than 30 million members, uncover and share real-time insights to help fully understand the consumer journey. More

VoC Platform Astute Buys Socialbakers

Sep 10 2020

US-based customer engagement software and Voice of the Customer (VoC) platform Astute has acquired social media monitoring and marketing specialist Socialbakers, for an undisclosed sum. More

Maru Launches 'Instant Qualitative Environment'

Sep 10 2020

Technology-enabled market research and customer insights group Maru has launched a platform called Instant Qualitative Environment, bringing together a combination of digital qual methodologies, moderation skills, and AI-powered analysis tools in one platform. More

Former Hall & Partners CFO Joins Delineate Board

Sep 10 2020

UK-based insights and marketing analytics firm Delineate has given former Hall & Partners exec Deepa Shah a seat on its Board, as Chief Financial Officer and Non-Executive Advisor. More

CMI Hires Kuz as SVP of Health & Pharma

Sep 10 2020

In the US, data-driven full service agency CMI has appointed Pete Kuz as Senior Vice President of its Health & Pharma division. More

New Funds for Revenue Intelligence Firm BoostUp.ai

Sep 10 2020

In the US, contextual revenue intelligence platform BoostUp.ai has raised $6.25m in a new funding round, to support the continued development of its platform using artificial intelligence (AI) to predict revenue and customer behavior. More

WPP Buys CX Specialist Velvet Consulting

Sep 9 2020

Marcoms giant WPP has acquired customer experience (CX) specialist Velvet Consulting, which combines marketing, data science and technology to help clients better understand and communicate with consumers. Terms of the deal were not disclosed. More

VideoAmp Hires Steuer for New TV Currency Creation Role

Sep 9 2020

In the US, TV measurement and optimization platform VideoAmp has hired Jonathan Steuer for its newly created role of EVP of TV Strategy & Currency, tasked with driving the strategy behind the company's development of a cross-screen currency for the entire advertising ecosystem. More

Comscore Wins Patent for Device Co-Location Identification

Sep 9 2020

Comscore has received a US patent for its 'System and Methods for Transmitting Content Based on Co-Location', covering the firm's proprietary device graph system through which devices co-located within a household are tagged and identified. More

Schlesinger Group Re-brands European Businesses

Sep 9 2020

International data collection and research services provider Schlesinger Group has re-branded all its European businesses, to bring them in line with the group name. More

Medicys Launches Standalone Linguistics / Analytics Arm

Sep 8 2020

In the UK, medical fieldwork business Medicys has launched a division called MediLAB, which will provide linguistics and analysis services for both the company's fieldwork and non-fieldwork-based clients, across all sectors and countries. More

Nielsen Adds Retail and FMCG Segments in Taiwan

Sep 8 2020

Nielsen has teamed up with data management platform (DMP) Lotame to launch purchase-based audience segments in Taiwan, built on retail and FMCG behavioral data. More

CAYIN Adds Facial Analysis for Personalized Ads

Sep 8 2020

Taiwan-based digital signage developer CAYIN Technology has added facial detection software to its platform, in order to deliver personalized ads based on age and gender. More

Médiamétrie Takes Over NPA's SVoD Measure

Sep 7 2020

French audience measurement agency Médiamétrie has acquired the daily SVoD barometer, previously operated by NPA Conseil in partnership with Harris Interactive. More

HCD Rolls Out DIY Platform with Neuroscience Options

Sep 7 2020

In Flemington, New Jersey, consumer sciences specialist HCD Research has released a DIY online research platform called 'Emcode Implicit', promising 'low cost and high throughput' design and launch of implicit and marketing research studies. More

Bank Buys 'Business Laboratory' Data Science Firm

Sep 7 2020

In the US, data scientist George E. Danner is joining merchant bank Valedor Partners, which has acquired his firm Business Laboratory, LLC. He will now lead the bank's Valedor Data Science Services division. More

Partners Float New Flexible Recruitment Firm

Sep 7 2020

In the UK, specialist MR recruiters Sarah Penny and Inger Christensen have launched 'Daughters of Sailors' a new firm offering insight agencies flexible in-house freelance support with their recruitment. More

Three Senior Hires for Mobile Platform Adjust

Sep 7 2020

App marketing platform Adjust has appointed three senior leaders: Melissa Dickman as Regional VP of Sales, US East and LATAM; Doug Grounds, VP of Global Solutions Consulting; and Guy Sheffer, VP R&D for its cybersecurity product, Unbotify. More

Data Deal for Hall & Partners and Dynata

Sep 4 2020

Hall & Partners has teamed up with first-party data and insights platform Dynata, whose connected data capabilities and technology will power the ad and brand research specialist's data visualization and storytelling platform, The Hub. More

Sitecore Names New CEO

Sep 4 2020

Digital experience management software firm Sitecore has appointed Steve Tzikakis as Chief Executive Officer, replacing Mark Frost, who will continue as an advisor to the business. Tzikakis will be based in the firm's London office. More

Long-Time Kantar Health Exec Joins Syapse

Sep 4 2020

US firm Syapse, which uses real-world evidence to improve the outcomes of cancer patients, has appointed former Kantar Health exec David Pomerantz as Chief Commercial Officer. More

Episerver to Buy Digital Experience firm Optimizely

Sep 4 2020

In the US, digital experience platform Episerver is to acquire Optimizely, whose offer includes AI-powered personalization and experimentation encompassing A/B, multivariate, and server-side testing. Terms of the deal were not disclosed. More

Vision Critical Names Asia Pacific Leader

Sep 4 2020

Toronto, Canada-based customer insights solution provider Vision Critical has appointed Steven Medeiros as General Manager, Asia Pacific and Japan, based in Hong Kong. More

Chorus.ai Adds Relationship-Based Analytics

Sep 4 2020

San Francisco-based 'conversation intelligence' platform Chorus.ai has launched new analytics capabilities, providing insights into clients' customer relationships. More

Kantar to Shut Down Philippines TV Ratings Service

Sep 3 2020

Kantar is shutting down its Philippines TV ratings service at the end of the year, following the closure of its biggest client, commercial television and new media network ABS-CBN. The move will result in Kantar having to lay off around 50 employees. More

Brandwatch Launches 'Social Panels' Feature

Sep 3 2020

Brighton, UK-based social media analyst Brandwatch has added a feature called Social Panels to its consumer research platform, to enable researchers to build panels and focus groups from authors on the most frequently used social media platforms. More

Gongos and DISQO Link for Digital Behavioral Insights

Sep 3 2020

US-based research agency Gongos has partnered with audience insights platform DISQO, to offer organizations an 'agnostic digital consumer view' of brands and their categories. More

Nielsen's Dodd Takes Newly Created CoreLogic Role

Sep 3 2020

Long-time Nielsen exec Pat Dodd has joined residential property sector analytics and solutions provider CoreLogic, in the newly created position of Chief Operating and Growth Officer. More

Unruly Names ANZ Managing Director

Sep 3 2020

Video ad distribution and tracking platform Unruly has appointed former IPG Mediabrands Singapore CEO David Haddad as Australia and New Zealand Managing Director, based in the firm's Sydney office. More

Comms Firm TCEG Opens Behavioural Science Unit

Sep 3 2020

In London, comms specialist The Creative Engagement Group (TCEG) has launched a Behavioural Science unit, headed up by Guy Champniss. More

Nielsen Fan Insights Expands Coverage to Southeast Asia

Sep 2 2020

Nielsen has enhanced its Fan Insights platform, to provide a better understanding of the interests, media consumption behavior, brand attitudes and purchasing habits of sports fans across Southeast Asia. More

Merkle Pools B2B Expertise for New Unit

Sep 2 2020

Data-driven marketing agency Merkle has brought together five of its companies - including business-to-business research provider B2B International - to form a specialist data, media, and insights agency called Merkle B2B. More

DVJ Insights Hires Drake as Managing Consultant UK

Sep 2 2020

Netherlands-based full service marketing research and analytics agency DVJ Insights has appointed Andy Drake as Managing Consultant, UK, to lead the further growth of the team. More

dunnhumby Launches Model Lab on Azure

Sep 2 2020

Tesco-owned customer data firm dunnhumby has launched a web-based app called the Model Lab on Microsoft's cloud platform Azure, in a move to enable data scientists to deliver customer insights faster. More

Full Circle Expands and Hires in California

Sep 2 2020

In the US, Full Circle Research has opened a second office in California, where it has appointed DeVera (Dee) Boyd as Senior Business Unit Leader. The new office is based outside San Francisco, and adds to Full Circle's existing presence near LA. More

Data Start-up GRID Raises $12m for Launch

Sep 2 2020

Iceland-based GRID, a SaaS start-up for users of data, has raised $12m in a Series A round of funding, which it will use to bring its product to market. More

Next15 Buys Incubator Business Mach49

Sep 1 2020

Digital marcoms group Next15 has acquired Silicon Valley-based growth incubator Mach49, which it will use as the cornerstone of its previously announced plans to create a $100m innovation business, working alongside its data, tech and brand marketing firms. Terms were not disclosed. More

DATA VIZ FEATURE: A Dream Team to Fight Budget Cuts?

Sep 1 2020

Great visuals and wide-ranging automation are a powerful combination for market researchers looking to justify budgets in the Covid era, says Confirmit Chief Product Officer Torbjörn (Tobi) Andersson. This is the first article from our forthcoming MrWeb 21 Years 'Data Visualization' special issue. More

HCD Launches Health & Wellness Research Unit

Sep 1 2020

In the US, marketing and consumer sciences firm HCD Research has partnered with neuroscience and consumer research specialist Dr Martha Bajec to launch a new unit focused on consumer health and wellness products. More

InfoSum Raises Funds, Names Lesser Exec Chair

Sep 1 2020

London-based identity infrastructure provider InfoSum has raised $15.1m in a Series A round of funding, which it will use for expansion across North America and Europe. The firm has also named Brian Lesser, the founder of analytics business Xandr, as its new Executive Chairman. More

Partnership for Potentiate and MirrorWave

Sep 1 2020

Australian data intelligence company Potentiate and New Zealand-based longitudinal relationship analytics specialist MirrorWave have partnered, to provide a service which 'follows' customers, employees and partners over time. More

Eyeota Earns Data Transparency Certification

Sep 1 2020

Audience technology platform Eyeota has achieved certification from the IAB's Tech Lab industry standards body for the latter's recently launched 'Data Transparency Standard Compliance Program'. More

Market Cube Joins FocusVision Sample Marketplace

Sep 1 2020

Sample, survey and quantitative research specialist Market Cube has joined the FocusVision Sample Marketplace, which gives researchers access to sample providers directly from the FocusVision Decipher survey platform. More

Brandwatch / Kinetiq Deal Offers Cross-Media View

Aug 28 2020

Brighton, UK-based social media analyst Brandwatch has partnered with Philadelphia, PA-based real-time TV data specialist Kinetiq to provide cross-channel marketing intelligence. More

Infotools Names Business Development Lead for Europe

Aug 28 2020

MR software provider Infotools has appointed Charlotte Hearn as Business Development Lead, Europe, based in the UK. The firm is headquartered in New Zealand. More

Narrative Wins Funds, Launches Data Marketplace

Aug 28 2020

Data acquisition and distribution software company Narrative has raised $8.5m in Series A funding, to support the launch of 'a new category: Data Streaming', replacing the data broker industry model. As part of this the firm has launched a Data Streams Marketplace. More

MESH and Cambrian Launch Brand Performance Tool

Aug 28 2020

Research and analytics company MESH Experience has partnered with insights software and services agency Cambrian Analytics to build an interactive dashboard providing insights on brand performance. More

Engine's EMX Launches CTV Incremental Reach Measure

Aug 28 2020

New York-based ENGINE Media Exchange (EMX) has launched a Connected TV (CTV) 'Incremental Reach Measurement' product, allowing advertisers to assess the impact of their TV media buy. More

WPP Hit Hard by Covid

Aug 27 2020

Marcoms giant WPP has reported a first half loss before tax of £2.58bn, compared to a profit of £409m a year earlier; and reported revenue down 12.3% to £5.58bn, from £6.37bn. Like-for-like (LFL) revenue declined 11.5%. More

S4Capital Buys Analyst Brightblue

Aug 27 2020

Digital advertising and marketing services investment vehicle S4Capital has acquired London-based analytics and measurement provider Brightblue Consulting, which it will merge with data and digital media consultancy MightyHive. Terms of the deal were not disclosed. More

Leger Launches CX Consulting Service

Aug 27 2020

Canadian polling, MR and strategy firm Leger has launched a customer experience consulting service called Leger MetriCX, supporting organizations that want to become more customer centric. More

Qualtrics Adds Advanced Analytics to BrandXM Solution

Aug 27 2020

Experience management company Qualtrics has added advanced analytics capabilities to its BrandXM solution, helps organizations take control of how consumers experience their brand. More

GTB Hires First Global Chief Data Science Officer

Aug 27 2020

In the US, WPP-owned marcoms agency GTB has hired Marc Sanford for the newly created role of Global Chief Data Science Officer, overseeing a data and analytics team that spans six continents and more than 50 offices worldwide. He takes up the position on September 1st. More

Fuze Gets Patent for Live User Data Analysis

Aug 27 2020

Boston, MA-based communications platform Fuze has been awarded a patent for a system using machine learning to analyze live user data and historical communications patterns, to inform predictive models that can direct incoming requests from customers or employees. More

Nielsen Names Scott Brown Head of Audience Measurement

Aug 26 2020

Nielsen has promoted Scott Brown to the role of General Manager, Audience Measurement, to lead the company's cross-media strategy. More

Cultural Analytics Acquired by Russell Reynolds Associates

Aug 26 2020

Leadership advisory and executive search firm Russell Reynolds Associates has acquired Cultural Analytics, which uses analytics drawn from behavioral economics, social psychology and advanced survey research, to pinpoint where leadership and Board action on culture is most needed. More

Cadent and 0ptimus Analytics in Audience Modeling Deal

Aug 26 2020

In New York, TV platform company Cadent has partnered with data science and tech company 0ptimus Analytics, to enable TV advertisers to activate customer audience segments and obtain real-time insights into how campaigns are performing. More

Medallia Launches Customer Experience Feedback Solution

Aug 26 2020

In the US, experience management specialist Medallia has launched a pre-configured solution through which companies can capture customer service experience feedback in real time, and take action to optimise those experiences. More

New Funds for Enterprise Intelligence Provider Craft

Aug 26 2020

In the US, enterprise intelligence company Craft has raised $10m in a Series A round of financing, which it will use to further expand its offices in San Francisco, London, and Minsk, and grow remote teams across engineering, sales, marketing and operations in North America and Europe. More

SugarCRM Buys Business Prediction Specialist Node

Aug 25 2020

In the US, 'time-aware' customer experience specialist SugarCRM has acquired AI platform Node, which uses customer relationship management (CRM) data and external sources to predict business use cases. More

ITV and InfoSum Partner in Hub User Access Deal

Aug 25 2020

In the UK, broadcaster ITV has entered a data partnership with identity infrastructure provider InfoSum, to give advertisers access to 30 million ITV Hub users without the need to exchange first-party data sets. More

$100m Funding for Enterprise Data Firm Dataiku

Aug 25 2020

Enterprise data analytics platform Dataiku has raised $100m in a Series D round of funding, which it will use to expand its platform and offerings. More

Almost All UK Researchers Want Work-from-Home Option

Aug 25 2020

An overwhelming majority of UK market researchers (96%) say they want to work from home to some extent in the future following the Covid-19 crisis, according to findings from the 2020 Mental Wellbeing in Research Survey. More

Medallia Upgrades to Flag Risk of Churn

Aug 25 2020

In San Francisco, experience management specialist Medallia has updated its Action Intelligence platform - adding the ability to identify customers at risk of churn, and prioritize actions needed to maintain customer loyalty and drive new revenue streams. More

Sorensen Joins Burke, Inc. as SVP, Client Services

Aug 25 2020

In the US, full service marketing research and insight training agency Burke has appointed former Kantar exec James Sorensen as Senior Vice President in Client Services, with a specialization in retail and shopper insights. More

Valassis Debuts Purchase Insights Tool

Aug 25 2020

In the US, shopper targeting firm Valassis has launched a solution called Connected Analytics, which combines proprietary data and sales insights to drive omnichannel marketing strategies. More

Acquisition for Corporate Data Specialist Informatica

Aug 24 2020

California-based data management specialist Informatica has acquired GreenBay Technologies Inc., adding the latter's AI and machine learning capabilities to its own 'CLAIRE' engine for managing and analysing corporate data. More

Tough Quarter for Tobii

Aug 24 2020

Eye tracking hardware and software firm Tobii AB has announced results for the second quarter of 2020, with revenue down to SEK 332 million (US $37.75m) - an organic decline of 6%. More

Dativa Becomes Deductive as Focus Shifts

Aug 24 2020

San Francisco and London-based data science firm Dativa has changed its name to Deductive, reflecting a shift away from its origins as a generalist company, to one with a focus on offering a range of TV measurement and data services. More

Tellwut Launches DIY Insights Platform

Aug 24 2020

North American rewards-based online community Tellwut is launching a DIY research platform, Tellwut Insights, which will use a proprietary survey and panel member management application alongside this community for crowdsourcing and online MR. More

Fast-Growing Decibel Adds COO

Aug 24 2020

London-based digital experience analytics firm Decibel has appointed Jason Lund as Chief Operating Officer (COO). More

CleverTap Names Chief Customer Success Officer

Aug 24 2020

AI-powered customer lifecycle and user retention platform CleverTap has appointed former Sprinklr exec Abhishek Gupta as Chief Customer Success Officer, based in India. More

Employee Researcher Feedback Works Hires Two

Aug 24 2020

In the UK, employee research specialist Feedback Works has appointed Louisa Howard as Operations Manager, and Caroline Brown as Managing Consultant. More

ICO Opens Children's Privacy and Data Sharing Scheme

Aug 21 2020

The UK's Information Commissioner's Office (ICO) is re-opening its 'regulatory sandbox' service, this time with a focus on supporting organisations using children's personal data to develop products and services. More

$16m Investment for Data Science Platform Pachyderm

Aug 21 2020

San Francisco-based data science machine learning platform Pachyderm has raised $16m in a Series B round of funding led by Microsoft's M12 venture arm, which it will use to roll out its fully-managed service solution, and to accelerate hiring. More

Tobii Finds New Chief Financial Officer

Aug 21 2020

Swedish eye tracking hardware and software developer Tobii AB has appointed Magdalena Rodell Andersson as Chief Financial Officer. She starts in January and replaces Johan Wilsby, who announced earlier this year that he would be stepping down. More

Samba TV Hires for Australian Expansion

Aug 21 2020

Cross-screen television insights and analytics provider Samba TV, headquartered in the US, has hired Yasmin Sanders for a newly created role, Managing Director in Australia, based in Sydney. More

Extra Funding for Customer Data Platform CaliberMind

Aug 21 2020

In the US, B2B customer data platform and marketing intelligence software provider CaliberMind has raised $2.0m in a seed extension round, which it will invest in product development and scaling up go-to-market functions. More

Medallia Opens Singapore Data Centre

Aug 20 2020

Customer experience management (CEM) specialist Medallia has opened a Data Centre in Singapore, adding to its existing hubs in Santa Clara, Seattle, Denver, Toronto, Montreal, Frankfurt, London, Amsterdam and Sydney. More

Delineate Hires Jeff McDonald for US Expansion

Aug 20 2020

UK-based insights and marketing analytics firm Delineate has expanded to the US with the appointment of former System1 exec Jeff McDonald as CEO of the Americas. More

Trump Team Hires Another for Census Bureau

Aug 20 2020

President Trump's administration has added a third executive to the US Census Bureau. Benjamin Overholt previously served as a Lead Statistician in the Office of Enterprise Data and Analytics at the Equal Employment Opportunity Commission (EEOC). More

Blis Launches 'Consumer Confidence Pulse'

Aug 20 2020

Location data ad tech firm Blis has launched an interactive tracker called the Consumer Confidence Pulse, to capture a 'quick snapshot' of consumer sentiment. More

Expansion Funds for Anti-Fraud Firm SampleChain

Aug 20 2020

In the US, data quality and anti-fraud software platform SampleChain has raised $1.5m in a new round of funding, which it will use to drive company growth, increase capacity and add additional technologies to its product suite. More

New Funds for Personalization Platform Movable Ink

Aug 20 2020

New York-based creative personalization specialist Movable Ink has raised $30m in a Series C round of funding, which it says will boost its platform, partnerships and people. More

Pricing Data Specialist Datasembly Raises $10.3m

Aug 19 2020

In the US, product pricing, promotions, and availability data provider Datasembly has raised $10.3m in a Series A round of funding, which it will use to accelerate product development and expand its sales and marketing efforts. More

Scott Barlow Named Hotspex UK MD

Aug 19 2020

Toronto, Canada-based employee-owned research firm Hotspex has promoted Scott Barlow from VP, Research to the role of Managing Director of its UK office. He replaces Michael Dorr, who is now a Strategic Consultant at innovation-led insights agency Research Strategy Group. More

Seed Funding for Insight-as-a-Service Platform Birdie

Aug 19 2020

AI-based insights-as-a-service (IaaS) platform Birdie has raised $1.6m in a seed funding round, which it will use for US expansion of its sales and marketing teams, and to accelerate the development of new features relating to its integration with other data sources. More

'Mintel Global Consumer' Debuts for Comparison Insights

Aug 19 2020

Consumer product and media intelligence provider Mintel has launched a research tool called Mintel Global Consumer, through which brand owners, marketers and suppliers can understand and compare consumer behaviour, sentiment and demographics across the world. More

QuenchTec Launches Automated Video Analysis Offer

Aug 19 2020

MR technology company QuenchTec has launched an automated video analysis offer via an integration with Medallia's video feedback platform LivingLens. More

Isentia Names Canberra-based Head of Government Business

Aug 19 2020

Australian-based media intelligence and data technology company Isentia has appointed Kylie Dunstan as Head of Government Business, based in Canberra. More

TransUnion Buys Data Firm Signal

Aug 18 2020

Consumer data and credit reporting agency TransUnion has acquired Chicago-based Signal, a specialist in real-time data collection and management. Terms were not disclosed. More

Confirmit Hires New COO and Head of Legal

Aug 18 2020

Research software and solutions company Confirmit has appointed Giles Whiting as its new COO and Rebecca Wright as Head of Legal. More

Four Senior Hires for Fast-Growing Attest

Aug 18 2020

MR platform Attest has announced four senior appointments in its London headquarters - Andrew Wray, Patrick Hussain, Nia Barnabie and Andy Davis - following 'recent revenue growth of more than 160%'. The firm is also recruiting a number of staff for its New York office. More

$50m for Data Viz Specialist Grafana

Aug 18 2020

Open source data visualization specialist Grafana Labs has raised $50m in Series B funding, and says it will 'aggressively accelerate its product roadmap' in key areas. The firm has also launched an Accelerator Program providing finance and developer access to those building with its software. More

GfK and Eyeota Expand Partnership

Aug 18 2020

Audience profiling firm Eyeota has expanded its data onboarding partnership with GfK to New Zealand and Switzerland, adding to fifteen countries already covered by the deal. More

Criteo Hires BuzzLogic Founder as Chief Product Officer

Aug 18 2020

Ad targeting and retargeting specialist Criteo has appointed Todd Parsons, co-founder of online metrics company BuzzLogic, as Chief Product Officer. He will be based in the firm's Paris office. More

Expansion Funds for Healthcare Data Science Firm Sift

Aug 18 2020

In the US, healthcare payments analytics and data science company Sift Healthcare has raised $2.8m in a new funding round, which it will use to expand its data science and engineering teams. More

CCPA Regulations Finalized

Aug 17 2020

California Attorney General Xavier Becerra has announced that the Office of Administrative Law (OAL) has approved the final regulations for the California Consumer Privacy Act (CCPA), designed to enhance the privacy rights of the state's residents. More

Suzy Hires Five in NYC

Aug 17 2020

In New York, consumer insights platform Suzy has hired five new team members, including former Cint / Toluna exec Katie Gross as Chief Customer Officer, responsible for overseeing all customer relationships and spearheading the firm's customer advocacy program. More

Medallia Hires for ANZ Country Manager Role

Aug 17 2020

In Sydney, Australia, customer experience management specialist Medallia has appointed Heather Paterson as ANZ Country Manager, to lead the existing Australia team and the launch of operations in New Zealand. More

Arctop Launches 'Anywhere, Anytime' Neuroscience Tech

Aug 17 2020

In the US, neurotechnology specialist Arctop has launched an on-demand web platform called Neuos Eureka, which uses brain decoding technology to provide professionals in the entertainment and media sectors with insights about their audiences. More

DoubleVerify Creates Chief Product Officer Role

Aug 17 2020

US-based digital media measurement software and analytics specialist DoubleVerify (DV) has hired former GroupM exec Jack Smith for the newly created role of Chief Product Officer, Demand Solutions. More

'MeasureUp' Research Awards Launch in Australia

Aug 17 2020

Online advertising trade association IAB Australia has launched the 'MeasureUp' Awards, which aim to showcase Australia's media research sector. More

Numerator Launches Retailer Resilience Score

Aug 17 2020

US-based consumer insight specialist Numerator has launched what it calls a Retailer Resilience Score based on the behavior of 'Life on Pause' consumers. More

GfK and Dstillery Roll Out New Auto Consumer Segments

Aug 14 2020

GfK and cross-device targeting specialist Dstillery have expanded their partnership to launch 79 new segments for targeting automotive 'brand loyalists' and 'defectors', as well as those in the market to buy used cars. More

InSites Consulting Names New MD for South Africa

Aug 14 2020

In South Africa, communities specialist InSites Consulting has promoted Heather Tluczek to Managing Director. She replaces Henk Pretorius, who moves up to Head of Consumer Connections, a global role leading consumer network strategy for the group. More

DaaS Platform K2View Raises $28m Growth Funding

Aug 14 2020

US and Israel-based business data as a service (DaaS) platform K2View has raised $28m in a new funding round, which it will use to accelerate its growth and expansion in the 'DataOps' market. More

Tru Optik Launches Self-Service Data Marketplace

Aug 14 2020

US-based TV audience measurement firm Tru Optik has launched a self-service data marketplace to power Connected TV (CTV), streaming audio, and gaming advertising, and expand cookie-less audience targeting across 80 million connected homes in the US. More

Foursquare 'Visits' Wins MRC Accreditation First

Aug 14 2020

In the US, the Media Rating Council (MRC) has granted Foursquare 'Visits' its first accreditation for location data. The Council's Location-Based Advertising Measurement Guidelines were issued in 2017. More

Seed Funding for Qual Data Firm Tetra Insights

Aug 14 2020

In the US, qualitative customer data provider Tetra Insights has raised $1.5m in a seed funding round, which it will use to add advanced automation and data integration capabilities to its enterprise research platform. More

ThinkData and Prosper in Consumer Intent Data Deal

Aug 14 2020

In Canada, data management platform ThinkData Works has partnered with consumer intent data provider Prosper Insights & Analytics, to provide clients with a better understanding of spending patterns, consumer happiness and impulsivity, while gaining insights into intent over time. More

Warta Steps Down as GutCheck CEO

Aug 13 2020

In the US, market research and analytics company GutCheck has named former long-time Nielsen exec Rob Wengel as its new Chief Exec, replacing co-founder Matt Warta who has left the business. More

Obituary: Rob Stevens, Co-founder of Bunnyfoot

Aug 13 2020

Rob Stevens, co-founder of user experience and behavioural research consultancy Bunnyfoot, and later Ipsos MORI's Group Head of UX, died suddenly on 25th July 2020 as a result of coronary heart disease. He was 49 years old. More

Revenue Intelligence Platform Gong Raises $200m

Aug 13 2020

US and Israel-based revenue intelligence platform Gong has raised $200m in a Series D round of funding, which it will use to meet 'strong market demand' for its technology, and invest in its product, engineering and go-to-market teams. More

New Holding Firm RyanCap Buys JBZ Digital

Aug 13 2020

In Australia, recently formed ad and marcoms holding group RyanCap has acquired Melbourne-based digital agency JBZ Digital for an undisclosed sum. More

Meredith Corp Launches 'Data Studio'

Aug 13 2020

In New York, media company Meredith Corporation has launched a suite of ad solutions it calls the Meredith Data Studio, using the company's proprietary first-party data and predictive insights capabilities to help inform marketing, product and business strategies. More

Voxco Raises Growth Funds

Aug 12 2020

In Canada, survey software company Voxco has raised an undisclosed amount of capital, which it will use to fund its growth strategy and product roadmap, focused on its enterprise feedback management platform, the Voxco Research Cloud. More

SurveyMonkey Debuts Tech Integration Partner Program

Aug 12 2020

In the US, DIY research software firm SurveyMonkey has launched a partner program comprising more than 100 tech companies, which will integrate with its platform to power the feedback programs of more than 335,000 organizations and over seventeen million active users. More

Rival Expands Sales and Customer Success Teams

Aug 12 2020

In Canada, insight tech business Rival Technologies has hired former Maru/Blue exec Sal Rustom for a new role, Director of Business Development. In addition, Brett Henderson joins as Senior Customer Success Manager; and Donald Ross as Customer Success Manager. More

Astute Launches Post-Interaction VoC Surveys

Aug 12 2020

In the US, customer engagement platform Astute has launched a survey solution called Interaction Experience, designed to capture post-interaction feedback across multiple channels. More

New Funds for Data Automation Platform Parabola

Aug 12 2020

San Francisco-based data automation platform Parabola has raised $8m in a Series A round of funding, which it will use to hire engineering and design staff, accelerate product development and incorporate new features. More

Revenue Down but Profits in Sight for Comscore

Aug 11 2020

Comscore has reported an 8% drop in second quarter revenue to $88.6m, but also a strong move towards profitability. Net loss was $10.4m, compared to a $279m loss in Q2 2019; while adjusted EBITDA was $9.2m, against a loss of $3.2m a year ago. More

Dynata Buys Searchable Insights Platform Sharpr

Aug 11 2020

Panels and first-party data firm Dynata has acquired Salt Lake City and Chicago-based searchable insights platform Sharpr, for an undisclosed sum. More

ESOMAR Replaces Congress 2020 with Insights Festival

Aug 11 2020

Data and insight industry association ESOMAR has launched the Insights Festival 2020, taking place online from 14th to 17th September. The event replaces the previously planned ESOMAR Congress 2020, due to take place in Toronto in October, and now postponed to 2021 because of the pandemic. More

Partnership Deal for US, UK, and Aus MR Associations

Aug 11 2020

Professional bodies for the US, UK and Australia - the Insights Association, MRS and The Research Society - have agreed to collaborate more closely in a number of areas. More

Andersson Named Confirmit Chief Product Officer

Aug 11 2020

Research software firm Confirmit has appointed former Dapresy CEO Tobi Andersson as Chief Product Officer, leading its product strategy and vision. More

J.D. Power to Buy TrueCar's ALG

Aug 10 2020

Automotive industry research specialist J.D. Power is to acquire US and Canada automotive residual value projections specialist ALG from auto pricing and information web site TrueCar, for $135m. The buy is expected to expand the offerings of J.D. Power's data and analytics division. More

Comscore Partners for New Local Market Service

Aug 10 2020

Audience measurement firm Comscore has teamed up with behaviour-based data science company Consumer Orbit to launch Comscore Consumer Intelligence, offering the local market advertising sector the ability to link media consumption and shopping behaviour. More

Full Circle Hires for Southeast Region Expansion

Aug 10 2020

Potomac, Maryland-based consumer sample provider Full Circle Research has appointed long-time industry exec Suzie Sligh as Regional Sales Director, to lead its expansion into the Southeast region. More

Survata Expands CTV Measurement Offer

Aug 10 2020

Consumer intelligence company Survata has launched an enhanced suite of CTV measurement capabilities, including new Targeting Verification technology and an expansion of its Digital Network. More

API Launch and EVP Appointment for Canvs

Aug 10 2020

New York-based emotion and behavior insights specialist Canvs AI has made its full range of solutions available for integration into other applications via an API; and has appointed Erinn Taylor, formerly of Dynata, CriticalMix and FocusVision, as EVP, Product & Platform. More

Ad Industry Leaders Launch Partnership

Aug 10 2020

A consortium of ad industry associations and companies have launched a new initiative, the Partnership for Responsible Addressable Media, which aims to 'advance and protect' areas like digital media customization and analytics, while 'safeguarding privacy and improving consumer experience'. More

SurveyMonkey Reports 21% Q2 Revenue Rise

Aug 7 2020

SurveyMonkey has reported a 21% increase in second quarter revenue to $90.9m; alongside a net loss of $22.9m, compared with a loss of $18.5m in Q2 2019. More

HeadSpin to Return Cash after Finding 'Irregularities'

Aug 7 2020

Mobile app testing company HeadSpin is to return up to $95m in funding to investors after an internal review of irregularities forced it to restate its financials. In addition, the company has replaced CEO and co-founder Manish Lachwani with a new Chief Executive, Rajeev Butani. More

Advance Analytics Platform Mode Receives $33m Funding

Aug 7 2020

In San Francisco, collaborative analytics platform Mode Analytics has raised $33m in a Series D round of funding, for use in further developing its services in business intelligence, data science and machine learning. More

Delvinia Hires Moffett to Grow Methodify in USA

Aug 7 2020

Global research technology and data collection company Delvinia has appointed Bethany Moffett as Executive Director, responsible for building out the US client development team for the firm's automated research platform Methodify. Delvinia has also appointed a further eight new employees. More

Comscore to Offer New Brand Safety Options

Aug 7 2020

Comscore has launched a further range of brand safety services, to help prevent brand and political campaign ads appearing alongside potentially misleading and inaccurate information on news sites. More

IAB Launches Privacy Lab Service

Aug 7 2020

Regional digital ad industry association IAB Europe and the global organisation's R&D and standard-setting consortium IAB Tech Lab have extended their partnership to launch the IAB Privacy Lab, which will help members develop standards for privacy, data protection and compliance. More

Publicis Adds Epsilon CEO Role for Farouk

Aug 7 2020

Global marketing group Publicis has appointed Adrian Farouk as ANZ Chief Executive Officer of its data company Epsilon, in addition to his existing position as ANZ CEO of marketing and technology agency Digitas. More

Inc & Co Buys Sports Data Firm Insight Analysis

Aug 6 2020

Manchester, UK-based creative collective Inc & Co has acquired Bath-based sports performance analysis and data management (PADM) firm Insight Analysis for an undisclosed sum. More

Nielsen Launches Sponsorship Data Tool 'Sponsorlab'

Aug 6 2020

In Australia, Nielsen has launched a sponsorship data platform called Sponsorlab, using its existing data sets to help assess the performance of key sponsorship properties, and understand the market value of sponsorship rights. More

Southern Cross Austereo Forms New Insights Unit

Aug 6 2020

Australian media group Southern Cross Austereo (SCA) has brought together its Research & Insights and Strategy & Insights divisions to form a media research and insights unit called SCA iQ. More

'TSAPI' Survey Data Transfer Initiative Launches

Aug 6 2020

Five UK-based research tech firms and associations have launched a non-profit initiative called TSAPI, inviting the market research sector to come together to create an industry API (advanced programming interface) standard for transferring survey data, and then share it globally. More

FICO Promotes EMEA Analytics Leader

Aug 6 2020

Analytics software provider FICO (formerly the Fair Isaac Corporation) has promoted Louise Lunn to the role of Head of EMEA Analytics, leading its newly created Global Analytics Delivery organisation and overseeing the firm's teams of data scientists worldwide. More

Searchspring Buys Personalization Specialist 4-Tell

Aug 6 2020

In the US, eCommerce personalization and analytics specialist Searchspring has acquired 4-Tell, the company behind AI-driven personalization platform Smart Commerce. Terms of the deal have not been disclosed. More

Nielsen Swings to a Q2 Loss as Revenues Drop 8.1%

Aug 5 2020

Nielsen has reported an 8.1% drop in second quarter revenue (-5.9% on a constant currency basis) to $1.49 billion compared with $1.63bn in the prior year period; while net loss was $30m, compared with net income of $123m in Q2 2019. More

Kantar Launches Six Hour Survey Turnaround Service

Aug 5 2020

Kantar has launched a survey solution called Accelerated Answers, which promises to deliver 'real insights from real consumers' in as little as six hours. More

Booming Streetbees Names COO

Aug 5 2020

In London, mobile-based customer insights platform Streetbees has hired former Foursquare MD Omid Ashtari as Chief Operating Officer, as the company plans an expansion and recruitment drive following 110% growth in the first six months of 2020. More

US Census Re-Reschedule Prompts Warning of Inaccuracy

Aug 5 2020

The US Census Bureau has announced it is to end its data collection for the 2020 Census a month early on September 30th, prompting a warning from four former bureau directors that this could mean hard-to-count communities being missed, and less accurate data being produced. More

Further Launches Concept Evaluation and Text Tools

Aug 5 2020

Online MR and technology company Further has launched two tools on its Together platform, one for analysing unstructured data and the other for concept testing. More

Kantar NHWS Expands to South Korea and Taiwan

Aug 5 2020

Kantar Health has expanded its National Health and Wellness Survey (NHWS), a self-reported patient database covering some 200 medical conditions, to South Korea and Taiwan. More

Research & Results Co-founder to Launch New Trade Show

Aug 4 2020

Heinrich Fischer, one of the founders of recently closed MR trade show Research & Results, has announced that he is setting up a new event which will take place next April in Munich. More

Zappi Restructures Executive Team

Aug 4 2020

Ad and innovation testing platform Zappi has divided its executive team into two: the Futures team, which will set the company direction, and manage its vision and values; and the Leadership team, which will focus on day-to-day operations covering revenue, resourcing and efficiency. More

Watch Me Think Debuts Post Launch Review Solution

Aug 4 2020

Behavioural research agency Watch Me Think has launched a qual-based evaluation approach for new consumer products, called the Post Launch Consumer Review (PLCR). More

MRSI Launches Freelance Interviewer Relief Fund

Aug 4 2020

The Market Research Society of India (MRSI) has set up a relief fund, which it says has already helped 3,600 freelance interviewers faced with economic hardship as a result of the Covid-19 pandemic. More

Comscore Enhances Movies Reporting and Analytics Suite

Aug 4 2020

Comscore has created a single system for all elements of its global movies reporting and analytics suite, providing access to the firm's databases and offering trends across decades of cinema-level behavior. More

YouGov Hires 'Heavy-Hitters' for Media Sector Push

Aug 3 2020

Research and analytics group YouGov has signalled its intent to increase market share in the media sector by bringing in US and European 'heavy-hitters' Tamara Alesi and Julian Newby. More

GfK Partners for Telecoms Pricing Tools

Aug 3 2020

GfK has partnered with technology designer stickee to develop the 'Daily Pricing Monitor', a fully-automated data collection, monitoring and analysis suite for the telecoms sector, feeding back through an online dashboard. More

DC Rejects New Tax on Data

Aug 3 2020

The City Council of Washington, DC voted last week to reject a proposal which would have placed a three percent tax on the sale of data. The decision followed interventions by the Insights Association and a coalition of other firms and associations. More

Funds for Swiss In-Store Behaviour Specialist Advertima

Aug 3 2020

Start-up Advertima, which uses AI to customize in-store experiences, has closed a EUR 15m ($17.3m) funding round, earmarked for further development of its tracking platform. More

IBM and Influential Launch AI-based Tool

Aug 3 2020

IBM and data-based influencer marketing platform Influential have teamed up to launch a solution using AI to help brands identify those influencers who best align with their brand values. More

MMR Tool Aims to Plug Covid Era's 'Sensory Gap'

Jul 31 2020

Oxford, UK-based consumer research agency MMR has launched a new approach called 'sensory charged video', which uses the firm's expertise to deconstruct how a category and its products play out on a sensory level, then finds the language to communicate this in a motivating way. More

Verto Analytics Names First VP of Technology

Jul 31 2020

In Helsinki, Finland, behavioral analytics data company Verto Analytics has hired Surath Chatterji for a newly created role, Vice President of Technology; the first exec at Verto to directly control and oversee all R&D. The firm has also added two new members to its Board. More

Anti-Fraud Organizations TAG and JICWEBS to Merge

Jul 30 2020

Anti-fraud and brand safety organizations the Trustworthy Accountability Group (TAG) and the Joint Industry Committee for Web Standards (JICWEBS) are to merge under the TAG brand name. More

MediaMath Hires Nielsen's Nicholas for New Client Role

Jul 30 2020

US-based data-driven marketing firm MediaMath has hired long-time Nielsen exec Eleni Nicholas for a newly created role, Chief Client Officer. In addition, Guillermo Abud joins as SVP of Business Development for Latin America and US Multicultural. More

V12 Launches 'Active Shopper Attributes' Solution

Jul 30 2020

In the US, purchase intent specialist V12 has launched a solution called Active Shopper Attributes, to help brands reach consumers who have a high propensity to purchase their products and services within the next 90 days. More

Liveminds Hires APAC Regional Office Leader in Manila

Jul 30 2020

Research participant recruiter Liveminds has hired former Nielsen exec Kate Domingo to head its APAC regional office in Manila, in the Philippines; where it has also appointed Tristan Chong and John Paul Ocat as Behavioral Recruitment Executives. More

Jivox Launches 'Kairos' Purchase Prediction Engine

Jul 30 2020

US-based digital ad personalization specialist Jivox has launched a patented purchase prediction engine called Kairos, helping brands to increase the performance of their eCommerce marketing campaigns. More

Research & Results Trade Show to Close

Jul 29 2020

Research & Results, the organiser of the annual Munich, Germany-based trade show for market research, data and insights professionals, has decided to close its whole business because of the impact of the Covid-19 crisis. More

W2O Buys Health Economics and Research Firm Discern

Jul 29 2020

In the US, healthcare marcoms specialist W2O has acquired health economics and research consulting firm Discern Health for an undisclosed sum. More

Conversation Intelligence Firm Chorus.ai Raises $45m

Jul 29 2020

In San Francisco, 'conversation intelligence' platform Chorus.ai has raised $45m in a Series C round of funding, which will be used to expand the firm's go-to-market team and invest further in product innovation. More

Sorrell's S4 Buys Amazon Agency Orca Pacific

Jul 29 2020

Sir Martin Sorrell's digital advertising and marketing services company S4 Capital has acquired Orca Pacific, a full-service marketing agency which manages consumer brands' relationships with online retail giant Amazon. Terms of the deal have not been disclosed. More

Growth Funds for Data Science Platform Explorium

Jul 29 2020

Data science platform Explorium has raised $31m in a Series B round of funding, which it will use to continue its expansion to new business verticals and geographic markets, grow its data catalog, and hire more data science and commercial talent. More

Nielsen Launches Shopper Dashboard

Jul 28 2020

In Hong Kong, Nielsen has launched a service called the Omni Shopper Dynamic Dashboard, to help marketers understand how online and off-line purchases perform across categories, changing behavior in those categories, and how this impacts retailers. More

Ipsos' Gombault Named EU Leader for PRS IN VIVO

Jul 28 2020

Global shopper insights agency PRS IN VIVO has hired long-time Ipsos exec Karen Gombault for a newly created role, EU Managing Director, based in its Paris office. More

Potentiate Founder Launches AdClarity in Australia

Jul 28 2020

Henry Cheang, founder and Chairman of Australia-based data company Potentiate, has launched a business called AdClarity Pty Ltd, which will serve as the local distributor for digital MR firm BIScience's flagship digital ad intelligence tool, also called AdClarity. More

Comscore Wins Consumer Privacy Patent

Jul 28 2020

Comscore has received a US patent for: 'Protecting User Privacy During Collection of Demographics Census Data'. More

New Funds for Cognitive Insights Platform WhizAI

Jul 28 2020

In the US, 'cognitive insights' platform WhizAI has raised $4m in seed funding, which it will use to expand its team across the globe and invest in sales and marketing. More

New Chair for Canadian Association CRIC

Jul 28 2020

The Canadian Research Insights Council (CRIC) has appointed Gary Bennewies, President and CEO of Ipsos Canada, as its new Chair. Additionally Nik Nanos, founder of Nanos Research, has been named Vice Chair, and Canadian Viewpoint VP Jason Zweig is the new Treasurer. More

UM Names First Chief Privacy Officer

Jul 28 2020

In New York, IPG Mediabrands global media agency network UM has promoted Arielle Garcia for the newly created role of Chief Privacy Officer. More

IPO Planned for Qualtrics

Jul 27 2020

Business software giant SAP is to sell shares in its Qualtrics experience management business on the public market in the USA - but will remain its largest shareholder. More

Survation Launches MRP Brand Tracker

Jul 27 2020

UK pollster and MR company Survation has launched a new brand track product combining brand research with advanced analytics - including Multilevel Regression and Post-Stratification analytics (MRP), a technique it has used extensively to assess consumer behaviour, attitudes and voting intention. More

MoEngage Adds Three to Senior Team

Jul 27 2020

Customer analytics platform MoEngage has appointed Atma Gunupudi as Vice President of Global Customer Success; Saurabh Madan as General Manager of South-East Asia & ANZ; and Yash Reddy as Chief Business Officer. More

Pricey Revamp for UK Public Sector Research Marketplace

Jul 27 2020

The UK government is to upgrade its 'Research Marketplace', a 'Dynamic Purchasing System' for public sector buyers to find and commission research agencies. The new c.£300m contract will start in February 2022 and run for four years. More

TVSquared and Sky Media Launch Web Attribution Tool

Jul 27 2020

Edinburgh, Scotland-based ad measurement and optimization firm TVSquared has partnered with Sky's ad sales arm Sky Media, to launch a web attribution tool across linear, on-demand, and addressable TV ad campaigns. More

Nielsen Sells Social Media Business to Talkwalker

Jul 24 2020

Nielsen has sold its social media TV measurement and audience insights software provider Nielsen Social to Talkwalker, a specialist in social media listening and analytics. Terms of the deal have not been disclosed. More

Australian TV Ratings Delayed by Ransomware Attack

Jul 24 2020

In Australia, Nielsen has been hit by a suspected ransomware attack on its servers, resulting in delays to its release of daily television ratings. More

quantilope Raises $28m for European and US Expansion

Jul 24 2020

MR agency quantilope has raised $28m in a Series B found of funding, which it will use to further expand its offering in Europe, and particularly in the US. More

ESOMAR Finds Lack of Consumer Trust in Data Sharing

Jul 24 2020

A new study conducted by industry trade association ESOMAR has highlighted that 7 in 10 people are concerned about sharing their personal data with businesses, while two thirds say they don't like the current privacy practices employed by data collectors. More

HCD and Aigora Partner for In-Moment Consumer Research

Jul 24 2020

In the US, marketing and consumer research firm HCD Research has partnered with artificial intelligence and sensory research agency Aigora, to launch a tool designed to help clients understand the relationship between consumers and brands. More

Expansion Funds for Big Data Firm Quantexa

Jul 24 2020

British big data and analytics firm Quantexa has raised $64.7m in a Series C round of funding, which it will use to expand further into North America, Asia Pacific and Europe. More

Ipsos First Half 'Heavily Affected' by Pandemic

Jul 23 2020

Ipsos has posted revenue of EUR 786m for the first half of the year, down 13% from last year's EUR 903.4m. The firm says that after a close to flat performance in the first quarter, the second was heavily affected by the 'havoc' wreaked by Covid-19. More

BARB Extends Tender, Explores Remote Data Collection

Jul 23 2020

UK TV audience measurement body BARB has announced a year-long extension of the tender process for two of its main research contracts, as a result of the pandemic. The organisation has also begun investigating remote data collection alternatives. More

Utilities Sector Researcher E Source Buys StrategyWise

Jul 23 2020

In the US, utilities-focused customer research agency E Source has acquired big data and data science consulting firm StrategyWise. Terms of the deal were not disclosed. More

Mahadevan Named President at 84.51°

Jul 23 2020

In the US, grocery retail giant Kroger has promoted Milen Mahadevan, COO of its data analytics subsidiary 84.51°, adding the role of President. He is now responsible for 84.51°'s day-to-day leadership, management and vision. He replaces CEO Stuart Aitken. More

Vision Critical Secures Funding for CXM Expansion

Jul 23 2020

Toronto, Canada-based customer insight solution provider Vision Critical has received US$20m in debt investment, which it will use to fund its growth strategy and roadmap centered on delivering a customer experience management (CXM) and insights platform. More

RSS Leads Data Science Standards Initiative

Jul 23 2020

In the UK, the Royal Statistical Society (RSS) is leading an initiative to establish industry-wide professional standards for data science. The move aims to give the public confidence in how their data is being used ethically, stored safely and analysed robustly. More

Acxiom Debuts Customer Data Platform Suite

Jul 23 2020

Customer intelligence company Acxiom has launched a suite of customer data platform (CDP) solutions and services, designed to help marketers improve the success of their CDP initiatives. More

InCrowd Parent Buys SurveyHealthcareGlobus

Jul 22 2020

In the US, investment firm Saroras Private Capital has launched a new company called Apollo Intelligence Corporation, focused on tech-driven data and insights solutions for the life sciences and healthcare sectors; and has acquired data collection company SHG as part of it. More

Kantar Seeks One Giant Leap for Ad Impact Measurement

Jul 22 2020

Kantar has announced the launch of 'Project Moonshot', described as 'a major milestone' on the road to an advanced independent platform for measuring ad effectiveness. The initiative includes deals with Google, Pandora, in-game ad platform Anzu, Dish, Pinterest, Roku, Snap, Spotify and Twitter. More

Intalytics Promotes for President's Role

Jul 22 2020

Location-based predictive analytics firm Intalytics has appointed Justin Tischler as its new President, succeeding co-founder and Principal Bob Buckner. More

Survey Platform aytm Hires for Two New Roles

Jul 22 2020

Consumer insight platform aytm (Ask Your Target Market) has appointed Sarah Snudden as VP, Digital Transformation and Dale Gilliam as Director of Product Strategy, both new roles. More

India Launch for Isobar Consulting

Jul 22 2020

Dentsu Aegis Network is to expand its business transformation specialist Isobar Consulting to India. The launch builds on existing consulting capabilities at agencies Fractal Ink and Isobar India; and the agency will be led by Priyanka Agrawal as Country Head. More

Kantar Sells Employee Insights Business

Jul 21 2020

Staff survey and people analytics platform Perceptyx has announced the acquisition of Kantar's Employee Insights business. Terms were not disclosed. More

Toluna Replaces ITWP as Group's Principal Brand

Jul 21 2020

The holding company of Toluna, Harris Interactive Europe and KuRunData is adopting the Toluna name as its principal brand, replacing ITWP which will be phased out. Toluna is celebrating this change and its twenty years in business with a new corporate identity. More

Seventy Hired since Lockdown for dunnhumby India

Jul 21 2020

Customer data pioneer dunnhumby has expanded its India leadership team, adding three industry veterans: Finance Director Dipti Bhatia, Director of Media Products Sourabh Sharma and Director of Technology and Operations Sai Prakash Dilipkumar. More

Indian Readership Survey 'On Hold'

Jul 21 2020

Audience research body MRUC India has reportedly paused production and publication of its IRS 2020 readership survey, and has told subscribers it will refund their payments, due in large part to the economic impact of Covid-19. More

Nielsen Highlights New Measurement Approach

Jul 21 2020

Nielsen says it is making 'sweeping changes' to its digital measurement methodology, focused on future-proof, privacy-centric, comparable, cross-platform measurement. Separately, US ad body the 4A's has criticised the firm's plans to combine in-home and OOH TV ratings. More

Clarivate Opens Malaysia Business Hub

Jul 21 2020

Innovation insights firm Clarivate Analytics has announced the launch of a Global Business Center in Penang, Malaysia, to be led by VP Shankar Nagalingam. Two more such centres are planned, for London and Chandler, Arizona. More

Phebi Adds Data Viz Tools to its Voice Analysis

Jul 21 2020

London-based voice technology firm Phebi has released three data visualization tools helping researchers understand respondent emotions in Insight and Detect products. More

Stravito Upgrades Insight Management System

Jul 21 2020

Stockholm, Sweden-based Stravito, a cloud-based storage and sharing system for market research data, has launched a new project management feature called Agency Lobby. More

Kenshoo, DataWeave Partner for Digital Shopper Data

Jul 21 2020

Marketing tech firm Kenshoo has partnered with CPG and retail competitive intelligence service DataWeave to offer real-time aggregate data on digital shoppers. More

Astute Buys VoC Analytics Firm iperceptions

Jul 20 2020

US-based customer engagement software firm Astute has announced the acquisition of Canadian Voice of Customer (VoC) analyst iperceptions. More

Scotland's 2021 Census Postponed by a Year

Jul 20 2020

Scotland's next census is to be moved to March 2022 due to the impact of Covid-19; and for the first time will mainly be completed online. More

App Annie Launch Integrates Ad Analytics

Jul 20 2020

Mobile data and analytics company App Annie has launched a new suite of tools called Ascend, combining app market data with advertising analytics. More

Two Senior Hires for Analytics Firm Bellrock

Jul 20 2020

Glasgow-based analytics company Bellrock Technology has appointed Dave McConachie as Chief Commercial Officer, while Hugh Lennie takes the new role of CFO, just a month after the firm raised £1m in investment funding. More

Sorrell's MightyHive Launches Global Data Practice

Jul 20 2020

San Francisco-based digital media consultancy MightyHive has launched a global data practice, promising client organizations better understanding of how their customers make business decisions. More

DAN Appoints McCarthy for New Tech Alliances Role

Jul 20 2020

In the UK, marcoms group Dentsu Aegis Network (DAN) has appointed Merkle exec Nick McCarthy to lead its new EMEA Global Technology Alliances team. More

DoubleVerify Opens in India

Jul 17 2020

US-based digital media measurement software and analytics specialist DoubleVerify (DV) has expanded to India, where it has appointed Nachiket Deole, to lead business operations in the region. More

New Funds for Food Data Platform Crisp

Jul 17 2020

In New York, food data platform Crisp has raised $12m in a Series A round of funding, for use in expanding its supply chain technology and building an open data platform connecting thousands of companies across the sector. More

Acxiom Launches ConneCXions Portfolio

Jul 17 2020

Data and marketing services company Acxiom has launched a portfolio of 'digital transformation solutions' called ConneCXions, combining its expertise in martech (including customer data platforms, identity and ethnical data use), with adtech applications. More

RavenPack Launches 'Alternative to Polling'

Jul 17 2020

New York-based big data analytics provider RavenPack has launched a platform it describes as an 'alternative to polling' - offering projections and analysis for the forthcoming US presidential election. More

Carsales Hires First Chief Product and Data Officer

Jul 17 2020

In Australia, online automotive, motorcycle and marine classifieds business Carsales has hired former Tesco exec Mark Cripsey for a newly created role, Chief Product and Data Officer. More

Fanplayr Hires Two in NYC Office

Jul 17 2020

US-based eCommerce intelligence specialist Fanplayr has made two appointments at its recently opened New York City office, in order to service and support its client base in North America. More

'Material' is New Name for LRW Group

Jul 16 2020

US-based insight-led marketing services firm LRW Group has been renamed 'Material', bringing its ten companies into one unified offering. More

The Insights People Adds Seven to Manchester Team

Jul 16 2020

UK-based kids, parents and family specialist The Insights People has hired seven new members of staff, increasing the team to 31. The company is now looking for a new 3,000 sq ft Manchester city centre office to accommodate this expansion. More

Rival and Reach3 Launch Mobile Insights Platform

Jul 16 2020

In Canada, research tech business Rival Technologies and sister company Reach3 Insights have launched a mobile message-based platform, through which brands can access 'focus groups on demand' at scale. More

Salama Joins Morning Consult Board of Directors

Jul 16 2020

Former Kantar CEO Eric Salama has joined the Board of New York-based consumer insights platform Morning Consult, along with Karen van Bergen, former CEO of Omnicom Public Relations Group. More

Sorrell's S4 Share Sale Raises £116m

Jul 16 2020

Sir Martin Sorrell's digital advertising and marketing services investment vehicle S4Capital has raised £116m through the issue of 36.8 million shares at 315 pence each. Proceeds from the sale will be used to fund further acquisitions. More

Zeotap Raises $42m to Expand CIP and ID+

Jul 16 2020

SaaS-based customer intelligence platform (CIP) Zeotap has raised $42m in a Series C round of funding, which it will use to continue invest in its platform, and in its recently launched universal marketing identity solution, ID+. More

'Sharp Fall' in UK's Q2 Market Research Budgets

Jul 15 2020

UK market research budgets appear to have fallen sharply during the second quarter of the year, with a net balance of -42.2% of marketing execs recording a drop in spending, according to the latest IPA Bellwether Report. More

InSites Moves Teixeira for Singapore MD Role

Jul 15 2020

Online communities specialist InSites Consulting has transferred Daniel Teixeira to Singapore, where he has taken up the role of Managing Director of its Asia brand, ABN Impact | InSites Consulting. More

MetrixLab Expands to Switzerland

Jul 15 2020

Digital research agency MetrixLab has opened an office in Zug, Switzerland, and appointed former Nielsen exec Hassan Mouheb to lead it as Managing Director. More

Employee Insight Specialist Lattice Lands $45m

Jul 15 2020

San Francisco-based employee engagement insight specialist Lattice has raised $45m in a Series D round of funding, for use in expanding its offerings to better serve global clients, and scaling its engineering and product teams. More

Mediaocean to Buy 4C Insights

Jul 14 2020

In the US, advertising services and software company Mediaocean is to acquire multi-screen data science and marketing technology company 4C Insights for an undisclosed sum. More

Podcast Management Platform Simplecast Acquired

Jul 14 2020

In the US, audio entertainment company SiriusXM has acquired podcast management, measurement and analytics platform Simplecast for an undisclosed sum. More

Parrot Analytics Launches TV360 Data Tool

Jul 14 2020

In the US, TV content demand measurement platform Parrot Analytics has launched a platform called TV360 which it says makes global demand data available for tens of thousands of TV shows, across all TV networks and OTT platforms worldwide, at a relatively low price. More

Funds and Acqusition for Innovation Platform Wazoku

Jul 14 2020

London-based crowdsourcing, idea management and 'open innovation' platform Wazoku has raised £1.25m in a new funding round. The company has also acquired US-based innovation firm InnoCentive. More

ARF Launches RCT Cross-Platform Ad Impact Study

Jul 14 2020

In New York, the Advertising Research Foundation (ARF) has launched a collaborative research initiative designed to establish methods for applying randomized control testing (RCT) to cross-platform ad impact analysis. More

Harte Hanks to Leave NYSE after Delisting Notice

Jul 13 2020

The New York Stock Exchange has begun the process of delisting multi-channel marketing solutions firm Harte Hanks after the latter firm failed to stay above required thresholds for stockholders' equity and/or market equity. The firm will not appeal the decision, and will trade on the OTCQX instead. More

Filz Takes CEO Role at Pureprofile

Jul 13 2020

Former Lightspeed GMI and Research Now exec Martin Filz has been appointed CEO at Australia-based digital research platform Pureprofile Ltd, effective 3rd August; while John Griffin is promoted to Chief Technology Officer. More

Buy for London Life Science Specialist Windrose

Jul 13 2020

London-based life science commercialization strategist Windrose Consulting Group has acquired emerging markets value, access and price assessment specialist Parioforma. More

Partners Focus on Beer Essentials

Jul 13 2020

Breweries have a new tool for working with Nielsen data, courtesy of a partnership between Nielsen Connected Partner TABS Analytics and sector specialist Brewers Advisors. More

GutCheck Hires for Sales and Client Leadership Roles

Jul 13 2020

In the US, market research and analytics company GutCheck has appointed two Executive Vice Presidents: Jessica Gaedeke for Sales and Brian Harmon for Client Service and Delivery. More

Qualtrics Unveils XM Institute Community and Resource

Jul 13 2020

Experience management (XM) company Qualtrics has launched the XM Institute; a community and resource for XM professionals, practitioners and leaders. More

GumGum, IRIS.TV to Offer Image-Based Targeting

Jul 13 2020

In California, contextual ad solutions provider GumGum has partnered with video intelligence platform IRIS.TV, to provide advertisers with a new tool for reaching video audiences at scale without encroaching on their data privacy. More

MDC Hires President for New Integrated Division

Jul 13 2020

Marcoms group MDC Partners has hired former Deloitte exec Julia Hammond as President of a new division launched to service larger, integrated accounts across the entire firm. More

Nielsen Sports Closes in Singapore

Jul 10 2020

Nielsen Sports has closed its office in Singapore, as part of its parent's recently announced measures to drive 'operational efficiencies' and optimise Nielsen's global footprint. More

Aus and UK Probe Facial Recognition Firm Clearview AI

Jul 10 2020

The Office of the Australian Information Commissioner (OAIC) and the UK's Information Commissioner's Office (ICO) have opened a joint investigation into Clearview AI, whose surveillance activities have been described as a 'threat to privacy, safety, and security'. More

WiseWorks Execs Launch Private Equity Firm

Jul 10 2020

Canada-based online sample and research technology specialist WiseWorks has launched a private equity vehicle called Hygiia Ventures, which will invest in artificial intelligence, big data, analytics and machine learning firms. Separately, Ryan Kagan has joined WiseWorks as CFO. More

Neuroscience Firm Kernel Raises $35m for Brain Tech

Jul 10 2020

LA-based 'Neuroscience as a Service' (NaaS) platform Kernel has raised $35m in a Series C round of funding, which it will use to develop new technology for recording brain activity, and for 'customer success' initiatives. More

Bazaarvoice Buys Visual Analytics Specialist Curalate

Jul 9 2020

In the US, word-of-mouth specialist Bazaarvoice has acquired visual commerce and analytics platform Curalate. Terms of the deal have not been disclosed. More

Nielsen Targeting Tool Links Agency and Panel Data

Jul 9 2020

Nielsen has launched an audience planning tool allowing marketers to reach their most important consumers by performing blind matches between their first-party data and Nielsen's own panel data. More

New UK Sales Director for Borderless Access

Jul 9 2020

Panel provider Borderless Access has appointed long-time Dynata exec Kasia Churchill as Director, Sales - UK, based in London. More

New Funding Round for Publisher Data Firm Permutive

Jul 9 2020

London-based publisher data platform Permutive has raised $18.5m in a Series B round of funding, earmarked for international expansion. The firm has also added two new execs to its senior team. More

ISG Acquires Robotic Process Automation Firm Neuralify

Jul 9 2020

Technology research and advisory firm ISG (Information Services Group) has acquired Neuralify, which focuses on implementing robotic process automation (RPA) across the enterprise. Terms of the deal were not disclosed. More

Nielsen Gracenote Hires Emmy Winner for Product Role

Jul 8 2020

In the US, media and entertainment data provide Nielsen Gracenote has appointed Emmy Award-winning David Faulknor as SVP Product Management. More

MightyHive Names EMEA Enterprise Data Head

Jul 8 2020

Sir Martin Sorrell's programmatic media practice MightyHive has appointed former Google Analytics leader Toby McAra as Head of Enterprise Data Solutions, EMEA. More

Kroger Man Yael Cosset Named 84.51 CEO

Jul 8 2020

In the US, grocery retail giant The Kroger Co has moved SVP, Chief Information Officer (CIO) Yael Cosset back to its data analytics subsidiary 84.51°, where he will serve as Chief Executive Officer and SVP of Alternative Business. He will continue to lead Kroger Technology & Digital. More

Former Dapresy Exec Launches Insight Network

Jul 8 2020

Former Dapresy director Rahul Jerome has launched a private membership community called The Insight Network, exclusively for practitioners and professionals in the research and insights sector. More

Peppercomm Launches Mindset.AI Sentiment Mapping Tool

Jul 8 2020

In New York, marcoms agency Peppercomm has launched a sentiment mapping tool called Mindset.AI, to help organizations understand how to best communicate with their audiences. More

Nielsen to Shed 3,500 Jobs

Jul 7 2020

Nielsen is carrying out an 'optimization plan' to drive permanent cost savings and 'operational efficiencies', which will result in the loss of around 3,500 of its c.46,000 employees. The firm also plans to exit several smaller, underperforming markets and non-core businesses in H2 2020. More

Census Bureau 'Concern' at White House Appointments

Jul 7 2020

According to media reports, Census Bureau officials are concerned that the White House has added two 'political operatives' to the US Census team. More

Qualtrics, Korn Ferry Expand Employee XM Partnership

Jul 7 2020

Experience management (XM) company Qualtrics and consulting firm Korn Ferry have ramped up their partnership, to meet the 'evolving employee listening needs' of their clients. More

605 Co-founder Named US President of Ad Data Firm SMI

Jul 7 2020

Ben Tatta, co-founder of TV analytics firm 605, has joined New York-based advertising pricing and spend data specialist Standard Media Index (SMI) as President for the US Market. More

Measure Protocol Hires McLaren to Drive Sales

Jul 7 2020

London firm Measure Protocol, a person-based data marketplace using blockchain technology, has hired long-time industry exec John McLaren for a newly created role, Vice President of Sales. More

Former Coke Research Leader Joins Delineate Board

Jul 7 2020

UK-based insights and marketing analytics firm Delineate has given former Coca-Cola research and analytics leader Martyn J Crook a seat as an advisor on its Board. He is based in the US. More

UK Government Launches Instagram Youth Feedback Tool

Jul 7 2020

In the UK, the government's Department for Digital, Culture, Media and Sport (DCMS) has launched an Instagram-based tool running opinion polls, through which 13-25 year olds can share their views on issues relating to policy-making. More

Dive Buys Mystery Shopping Firm Servicemind

Jul 6 2020

Central and Northern European customer service feedback specialist Dive has acquired Danish mystery shopping firm Servicemind. More

MRSI Launches Professional Standards Committee

Jul 6 2020

The Market Research Society of India (MRSI) has launched a Professional Standards Committee (PSC), which will investigate queries, issues and complaints of reported violations of MRSI or ICC/ESOMAR codes. More

Unlimited Opens 'Human Understanding Lab'

Jul 6 2020

In the UK, marcoms group Unlimited has opened a 'Human Understanding Lab', with a focus on the use of behaviour-led science in driving client performance. The lab supports Unlimited's four divisions: Marketing, Communications, Insight & Analytics and Digital. More

Isentia to Monitor in Eight New Languages

Jul 6 2020

Asia Pacific media intelligence business Isentia is expanding its coverage to monitor non-English language publications across Australia. The move comes a week after the company 'streamlined' by shuttering its North Asian operations, handing clients off to a partner firm. More

Palantir Files with SEC for Near-$1bn Fund-Raiser

Jul 6 2020

Palantir Technologies, the secretive US-based big data firm which helps predict and track events for intelligence agencies and governments, as well as private clients, is raising around $961m in equity funding, with around $550m already sold. More

ROAM App Launches for Local Shopper Targeting

Jul 6 2020

In the UK, a Durham-based digital entrepreneur has developed an app which collects data and provides local shoppers with up-to-date offers. More

Hootsuite Names New Chief Executive

Jul 6 2020

Social media management software firm Hootsuite has appointed Tom Keiser as Chief Executive Officer, replacing founder Ryan Holmes who will remain Chairman of the company's Board. More

Former Nielsen Exec Zagorski is New DoubleVerify CEO

Jul 3 2020

In New York, digital media measurement software and analytics specialist DoubleVerify (DV) has appointed former Nielsen exec Mark Zagorski as Chief Executive Officer. He will join on July 21st, and replaces Wayne Gattinella who left in March to become CEO of R&D start-up DeBogy Molecular. More

Qualtrics and Voxpopme Extend Partnership

Jul 3 2020

Experience management company Qualtrics has expanded its partnership with video analytics firm Voxpopme, to help clients access quant and qual feedback side-by-side on one system and obtain a 'more complete' view of their customers. More

OSG Launches Employee Engagement Survey App

Jul 3 2020

In the US, behavioral and cognitive analytics technology company OSG has launched an employee engagement survey app called PxidaTX, to help HR professionals better understand what matters most to their employees and how their organization is performing across those areas. More

Tealium Debuts Behavior Prediction Feature

Jul 3 2020

Real-time customer data specialist Tealium has launched a machine learning feature helping marketers predict and react to future customer behavior. More

New Funds for Location Insights Firm Bluedot

Jul 2 2020

San Francisco-based Bluedot, whose technology provides location insights on mobile apps, has raised $9.1m in a Series B round of funding. This will be used to extend the firm's technology and launch a new predictive time-of-arrival targeting service called Tempo. More

Clarify Health Upgrades Patient Journey Platform

Jul 2 2020

San Francisco-based healthcare analytics company Clarify Health has enhanced its platform 'Clarify Launch' to enable brands to explore more than 300 million longitudinal patient care journeys and provide insights within specific patient populations. More

cloudHQ Launches Free Polls and Surveys for Gmail

Jul 2 2020

San Francisco-based email management company cloudHQ has launched a product allowing users of Gmail to embed a poll or a survey directly into an email message. More

Cello Agrees Terms for Takeover

Jul 1 2020

UK-based advisory group Cello Health has agreed to the terms of a takeover by Arsenal Capital Partners, a private equity firm which invests in healthcare and speciality industrials companies. The deal values the group at £178.8m. More

Merlinco Names New Managing Director

Jul 1 2020

UK survey software firm Merlinco has appointed long-time SwissPeaks exec Simon Stephen as Managing Director, replacing John Tebboth who has held the role for the past twelve years, and who remains as a Board Director. More

V12 Tool Tracks Automotive Shoppers without Cookies

Jul 1 2020

In the US, purchase intent insight provider V12 has launched a cookieless solution that captures the online browsing and behavior data of in-market automotive shoppers, in real time. More

Lucid Names General Counsel, Chief Privacy Officer

Jul 1 2020

In the US, programmatic sample platform Lucid has appointed Pauline Wen as General Counsel, Chief Privacy Officer and Corporate Secretary; leading the firm's legal efforts, including privacy and cybersecurity, transactions, compliance and risk management processes. More

Mitchell Rejoins IRI as EVP, Regional Client Growth

Jul 1 2020

In the UK, Andrew Mitchell has returned to consumer data firm IRI as EVP of Regional Client Growth Delivery, responsible for leading and supporting the firm's commercial efforts. More

Seed Funds for Consumer Intell Platform Spiketrap

Jul 1 2020

In the US, AI-powered consumer intelligence platform Spiketrap has raised $3m in a seed round of funding, and plans to expand beyond the video game sector to additional verticals such as movies and streaming television. More

Former LRW Execs Open Ribnik Research

Jun 30 2020

In the US, long-time Lieberman Research Worldwide (LRW) execs Susie Ribnik and Linda Hobson have launched a new data collection agency called Ribnik Research, to meet the needs of small to mid-sized companies. Their new firm is based in Burbank, CA. More

Kantar Gives CFO Griffiths Deputy CEO Role

Jun 30 2020

Kantar has added the newly created role of Deputy Chief Executive to the role of Chief Financial Officer Ian Griffiths. More

Sorrell's S4 to Buy Analytics Consultancy Lens10

Jun 30 2020

Sir Martin Sorrell's digital ad and marketing services group S4Capital is to acquire Australian digital strategy and analytics consultancy Lens10 for an undisclosed sum. More

Data Platform DefinedCrowd Raises $50.5m

Jun 30 2020

DefinedCrowd, which provides data to support the development of artificial intelligence (AI) products, has raised $50.5m in a Series B round of funding. As a result the firm aims to expand its existing solutions, launch new offerings, double its headcount, and open more R&D offices around the world. More

Maru/Matchbox Launches Choice-Based Ideation Solution

Jun 30 2020

Canada-based communities specialist Maru/Matchbox has launched a Choice-based Ideation solution, rooted in behavioral science and designed to optimize brand research and development (R&D) cycles. More

Merkle Promotes for New 'Solutions' Integration Role

Jun 30 2020

In the UK, data-driven performance marketing agency Merkle has promoted Niyi Duro-Emanuel for the newly created and expanded role of Vice President, Solutions, with a remit to help clients bring their adtech, martech and data capabilities together for a more contextually targeted approach. More

Growth Funds for Marketing Analytics Firm StrategyBox

Jun 30 2020

In Canada, marketing analytics company StrategyBox has raised $2m in a seed round of funding, which it will use to support more than 50 additional platforms, and add radio attribution as a service. More

IDG Buys B2B Intent Specialist Triblio

Jun 29 2020

Tech publisher and marketing services firm IDG Communications has acquired account-based marketing (ABM) platform Triblio, for an undisclosed sum. More

New Group to Champion Ethnic Diversity in MR

Jun 29 2020

Nine researchers with 'various ethnic backgrounds and industry experience' have joined forces to launch Colour of Research (CORe), a non-profit organisation that will champion ethnic diversity in the MR and insights industry. More

First AsiaPac Hire for Reach3

Jun 29 2020

Reach3 Insights has appointed Bala Rajan as SVP based in Sydney, Australia, with a remit to help develop new hybrid quant and qual methodologies focused on its core 'conversational research' technologies and techniques. More

New Funds for Customer Insights Platform GroupSolver

Jun 29 2020

San Diego-based online customer insights technology provider GroupSolver has raised $2m in its third round of fund raising. More

UserTesting Adds Nextdoor Exec to Board

Jun 29 2020

On-demand insights firm UserTesting has appointed Nextdoor's Chief Product Officer Tatyana Mamut to its Board of Directors. More

CX and Data Platform Arena Raises Global Growth Funds

Jun 29 2020

In the US, customer experience (CX) and data platform Arena has raised $2.3m in a seed round of funding, for use in expanding its sales and marketing team and growing its footprint in additional global markets. More

DeepIntent Launches Patient Targeting Solution

Jun 29 2020

In New York, marketing tech company DeepIntent has launched Patient Modeled Audiences, an advertising solution combining privacy and machine learning for privacy-safe targeting of specific patient populations. More

Kantar Rolls Out Suite of Innovation Solutions

Jun 26 2020

Kantar has rolled out a suite of innovation and product development solutions on its Marketplace automated research platform. More

Penn's Stagwell Group Proposes Merger with MDC

Jun 26 2020

The Stagwell Group, owner of the Harris and Harris Poll brands, has proposed a merger with marcoms group MDC Partners, to create a single entity which it says would have generated more than $2 billion in net revenue last year. More

SRAX Raises $13m Debt Funding for Platform Expansion

Jun 26 2020

In the US, consumer data management tech company SRAX has raised $13m in debt funding, which it will use to finance the expansion of its investor intelligence and data analytics platform Sequire, and its consumer data platform BIGtoken. More

MRC Updates Ad Fraud Standards

Jun 26 2020

In New York, the Media Rating Council (MRC) has updated its Invalid Traffic (IVT) Detection and Filtration Standards, to better reflect the range of ad fraud threats and related issues in today's online environment. More

Zeta Launches Post-Covid Opportunity Explorer

Jun 26 2020

New York-based marketing tech company Zeta Global has launched a real-time analytics and insights solution called Opportunity Explorer, designed to help marketers identify, segment and act on business growth opportunities arising post-Covid. More

Kantar Unveils Link AI Creative Effectiveness Measure

Jun 25 2020

Kantar has launched Link AI, a fully-automated, artificial intelligence-powered tool to measure and predict the impact of creative. More

PA Consulting Buys Product Design Agency Astro

Jun 25 2020

In the US, change management advisor PA Consulting has acquired brand strategy and product design agency Astro Studios for an undisclosed sum. More

Havas Launches B2B Strategy Agency in SE Asia

Jun 25 2020

Marcoms group Havas has launched a B2B agency called Langoor Havas Enterprise in South East Asia, to help clients with digital transformation, strategy and execution. More

Expansion Funds for Business Data Firm SQream

Jun 25 2020

In Israel, business data analytics acceleration platform SQream has raised $39.4m in a Series B+ funding round, which it will use to expand its team, cloud innovation and customer delivery platforms. More

AnyMind Launches Social Media Profile Tool

Jun 25 2020

Singapore-based tech company AnyMind Group has launched a tool allowing marketers on the CastingAsia influencer marketing platform to analyze and track their brand's social media profiles. More

Lucid Launches Ad Impact Measurement Dashboard

Jun 24 2020

In the US, programmatic sample platform Lucid has launched a real time advertising insights and analytics product called the Impact Measurement Dashboard, whose self-service features can be used to measure brand lift and optimize media performance for digital campaigns. More

Sorrell's MightyHive Names NA Senior Data Director

Jun 24 2020

Sir Martin Sorrell's programmatic media practice MightyHive has appointed Sayf Sharif as Senior Director of Data for North America. More

Chung Hired for Spectra's New Insights Director Role

Jun 24 2020

In Hong Kong, brand strategy, design and content specialist Spectra Partnership has hired former Nielsen exec Simon Chung for the newly created position of Insights Director, charged with driving its Spectra Focus consumer insights practice. More

Nielsen Services Win Back MRC Accreditation

Jun 23 2020

Nielsen has been granted Media Rating Council (MRC) re-accreditation for its Local People Meter (LPM) service and Set Meter measurement services in 19 of 31 mid-size US TV markets; as well as for its National People Meter (NPM) service. More

Cint Opens Singapore Office

Jun 23 2020

Insight marketplace and MR tech provider Cint has expanded its APAC presence with the opening of an office in Singapore. More

Firms Link for AI-Based Conversation Analytics

Jun 23 2020

UK-based comms management specialist Oak Innovation has partnered with Australian voice data and analytics provider Call Journey, to offer conversation analytics services based on artificial intelligence. More

Xtremepush Buys Developer Alchemetrics

Jun 23 2020

Irish customer engagement, personalisation and data platform Xtremepush has acquired Reading, UK-based customer insight platform developer Alchemetrics, for an undisclosed sum. More

Infogroup Debuts AI-led Customer Acquisition Platform

Jun 23 2020

Data and marketing solutions provider Infogroup has launched an Acquisition Platform, which sifts through more than 140 million B2B and B2C prospects' records available through the firm's Data Axle platform, and then uses an individual's known previous behavior to optimize e-mail campaigns. More

$21m for Streamlit Data-based App Framework

Jun 23 2020

San Francisco-based Streamlit, which offers a framework for creating machine learning and data science apps, has raised $21m in a Series A round of funding, which it will use to further develop its software and launch its paid-for offer, Streamlit for Teams. More

Partners Tie In eCommerce Ad and Sales Analysis

Jun 22 2020

Marketing tech firm Kenshoo and eCommerce analytics platform Profitero have announced a strategic partnership, promising to help clients use multi-retailer analytics to dynamically optimize their ad and media campaigns on retailers including Amazon and Walmart. More

20|20 Promotes for SVP Role

Jun 22 2020

Nashville, TN-based digital qual expert 20|20 Research has promoted Julia Eisenberg to Senior Vice President, leading a team of strategic insights consultants and analysts. More

Enterprise Data and Analytics Firm Starburst Gets $42m

Jun 22 2020

In the US, enterprise data and analytics firm Starburst has raised $42m in a Series B round of funding, to continue development of its service helping clients merge and connect their business data sources, BI and analytics tools. More

PRS IN VIVO Expands OmniPath Behavior Analysis

Jun 22 2020

Shopper insights agency PRS IN VIVO has enhanced its path-to-purchase measurement tool OmniPath, with enhanced single source data, social media listening and staged qualitative behavioral analysis, tracking the same consumers in context to influence their shopping behavior. More

Singapore Patent Puts Kantar in Super Position

Jun 22 2020

Kantar has been awarded a patent relating to Quantum Machine Learning, after work by its Brand Growth Lab in Singapore. Rather than bringing any immediate impact on its methods, the win helps Kantar stake a claim to be at the bleeding edge of AI in marketing. More

New Funds for Pricing Intelligence Firm Bubo.AI

Jun 19 2020

Bubo.AI, which uses artificial intelligence (AI) to predict the optimum price consumers are willing to pay for a product, has raised £650k funding to help scale its operations across Europe and North America. More

Nielsen Expands Deal to Enrich Online Product Content

Jun 19 2020

Nielsen Brandbank - which provides digital product content for eCommerce web sites, mobile shopping apps, merchandising and marketing - has expanded its partnership with rich content agency SKU Ninja + WhyteSpyder, allowing clients to add rich media to product pages. More

Seed Funding for Customer Identity Specialist Unum ID

Jun 19 2020

In San Francisco, customer identity specialist Unum ID has closed a $2m seed round of financing, which it will use to 'aggressively' accelerate its sales and product development efforts. More

Further Debuts Free Qual Activity Templates

Jun 19 2020

Online MR and technology company Further has launched three free-to-use qualitative research templates for projects relating to brand insight; communications testing; and insight and exploration for innovation/new product development. More

Nielsen Given Five-Year Danish Video Contract

Jun 18 2020

The contracting authority representing the main Danish TV broadcasters has given Nielsen a five-year contract to provide 'cross-media video measurement' data in the country from 1st January 2022. More

Macromill Global CEO Scott Ernst to Depart

Jun 18 2020

Scott Ernst, Global CEO of online specialist Macromill, is to step down after the group's annual shareholders meeting in September. Toru Sasaki, Representative Executive Officer for the group's Japan Operation, will take over the role. More

Vividata and Ipsos Launch Canadian Audience Measure

Jun 18 2020

Toronto-based not-for-profit consumer and audience insights company Vividata has extended its partnership with Ipsos, to roll out the latter's iris online audience measurement solution in Canada. More

Clickagy Unveils 'Cookieless' Targeting Solution

Jun 18 2020

US-based data company Clickagy has launched 'Privacy Clusters', a solution for targeting micro-groupings of individuals, which it says will help address the approaching end of third-party cookies in a privacy-compliant manner. More

Seed Funds for Data Automation Platform Syncari

Jun 18 2020

In the US, enterprise data automation platform Syncari has raised $6.5m in a seed round of funding, which it will use to fuel customer acquisition plans and add to its Board of Directors. More

MeaningCloud Adds New Text Analysis Features

Jun 18 2020

In New York, semantic text analytics platform MeaningCloud has expanded its market and competitive intelligence offering with the addition of new features. More

Obituary: Millward Brown Co-founder Gordon Brown

Jun 17 2020

Gordon Brown, the co-founder of Millward Brown, died peacefully at his home in the UK on Saturday 6th June, after a short battle with dementia. He was 76 years old. More

BARB Pilots Broadcast Video-On-Demand Planner

Jun 17 2020

UK television audience measurement body BARB has launched the beta version of a BVOD planner (broadcast video-on-demand), to help agencies and advertisers plan campaigns across BARB-reported commercial broadcasters' linear channels and VOD platforms. More

Pat Brennan Named Verto Analytics CEO

Jun 17 2020

Helsinki and New York-based behavioral and market research platform Verto Analytics has promoted Pat Brennan to CEO, replacing founder Hannu Verkasalo who moves to focus on strategic partners, customers, vendors, marketing and public image. More

ARF Launches Diversity Drive

Jun 17 2020

In New York, the ARF (Advertising Research Foundation) has set up a charitable program called 'ARF WIDE: Workforce Initiative for Diversity and Excellence', aiming to improve the diversity of the workforce across the research/analytics, media and advertising industries. More

Consumer Insight Platform Digsite Hires Four in US

Jun 17 2020

In the US, consumer insights platform Digsite has appointed Tom Hauge as Business Development Director, while Amy Elkes joins as Director of Research and Consulting Services, Andrea Johnston as Marketing Research Community Specialist, and Lauren Dorothy as Product Analyst. More

Funds for Knowledge Integration Platform Onna

Jun 17 2020

New York and Barcelona-based knowledge integration platform (KIP) Onna has raised $27m in a Series B round, which it will use to expand its engineering, product and partnership teams. More

Former Isentia CEO Croll Launches Media Intel Platform

Jun 16 2020

John Croll, former CEO of media monitoring firm Isentia, has teamed up with ex-colleague Michael Bade to launch a media intelligence platform called Truescope. The firm aims to inform clients about breaking news across all media types and identify issues, fake news and trends in real time. More

Accenture to Acquire Data Consultancy Sentelis

Jun 16 2020

Global management consultancy Accenture has entered an agreement to acquire data firm Sentelis, which is headquartered in Neuilly-sur-Seine, France, and specialises in designing data and artificial intelligence (AI) capabilities. Terms of the deal have not been disclosed. More

Demandbase Buys B2B Marketing Specialist Engagio

Jun 16 2020

In the US, account-based marketing (ABM) agency Demandbase has acquired B2B marketing specialist Engagio, whose customer data platform includes proprietary IP matching data, first party customer data, and third party data from multiple sources. Terms were not disclosed. More

Launch Funds for Machine Data Analyst Axiom

Jun 16 2020

Machine data analysis firm Axiom has launched out of stealth with $4m in seed funding, adding to the $3m it secured in 2017. The latest investment will be used to build the firm's product, sales and marketing functions, and to bring its solution to market. More

Sangani Named Hansa Cequity COO

Jun 16 2020

In Mumbai, data-driven and tech-enabled marketing consultancy Hansa Cequity has promoted Neeraj Pratap Sangani to the role of Chief Operating Officer. More

Big Data Firm Powerlytics Sells $4m Stake

Jun 16 2020

Financial big data firm Powerlytics has sold a $4m stake to Brewer Lane Ventures, and will use the money to increase its sales, data science and product management teams. More

Nielsen's Pike to Lead YouGov Esports & Gaming

Jun 15 2020

Nicole Pike, former MD of Nielsen's video gaming analysis business Esports, has joined YouGov in the newly created role of Global Sector Head of Esports & Gaming. More

Ipsos Launches Iraq Access Panel

Jun 15 2020

Ipsos Interactive Services' (IIS) has extended its MENA online panel with a launch in Iraq. The new panel boasts 8,000 members and is fully operational in all the state's major cities, in both Arabic and Kurdish languages. More

Research for Good Launches DataForce Suite

Jun 15 2020

In the US, project management, survey fieldwork and tech provider Research for Good (RFG) has launched a suite of data acquisition and research tools called DataForce. More

Business Analyst Zeitworks Comes Out of Stealth

Jun 15 2020

In Seattle and Los Angeles, business process analysis start-up Zeitworks has emerged out of stealth with a $4.5m seed round of investment, which it will use to build its engineering and product teams while bringing its product to market. More

InMobi Hires and Upgrades Offer in SE Asia

Jun 15 2020

Mobile marketing and ad platform InMobi has expanded its product offerings, leadership team and local footprint in Southeast Asia. More

Online Fraud Prevention Platform NS8 Raises $123m

Jun 15 2020

In the US, online fraud prevention company NS8 has raised $123m in a Series A round of funding, which it will use to accelerate product development and expand its global reach with an increased focus on growing its partner network. More

Bloom Intelligence Buys Customer Intel Platform SuperFi

Jun 12 2020

In the US, customer behavior measurement specialist Bloom Intelligence has acquired WiFi marketing and customer intelligence platform SuperFi, for an undisclosed sum. More

Microsoft Halts Sales of Facial Recognition Tech

Jun 12 2020

Microsoft has joined IBM and Amazon to limit US police use of facial recognition technology, which critics claim is racially biased. More

Channel 4 Creates Strategy / Insight Director Role

Jun 12 2020

Broadcaster Channel 4 has appointed Khalid Hayat in the newly created role of Director of Strategy and Consumer Insight. More

Domino Data Lab Raises $43m

Jun 12 2020

In San Francisco, enterprise data science management platform Domino Data Lab has raised $43m in a new round of funding. More

StandPoint Debuts 'Chooseology' Concept Test

Jun 12 2020

In the US, custom research specialist StandPoint has launched Chooseology, an alternative to traditional concept test products and purchase intent surveys which will help model the familiar online shopping experience and measure respondent behavior. More

605 Launches 'IMP4CT' TV Ad Campaign Measure

Jun 12 2020

US television measurement and analytics company 605 has launched a self-service, web-based application called 605 IMP4CT, using audience attribution to quantify the impact of TV advertising on consumer behavior. More

MARU Targets Human Bias with Topic Modelling Tool

Jun 11 2020

Tech-enabled market and customer insights company Maru Group has launched an unstructured data engine, 'Maru/HUB Topic Modelling', which uses AI and machine learning to automatically group relevant comments together, without the need for user-defined rules and human biases. More

Respondent Recruitment Firm Telmy Expands to NZ

Jun 11 2020

Melbourne, Australia-based Telmy has expanded to New Zealand, where it has launched its tech-based platform for qual and UX respondent recruitment. Long-time industry exec Winifred Henderson joins in New Zealand as Managing Director. More

Purple Debuts Social Responsibility Dashboard

Jun 11 2020

UK-based consumer targeting firm Purple has launched the Social Responsibility Dashboard, which allows businesses to track and monitor the number of people in their venues in order to comply with social distancing guidelines relating to the Covid-19 pandemic. More

Privacy Specialist Transcend Raises $25m

Jun 11 2020

In the US, data privacy infrastructure provider Transcend has raised $25m in a Series A round of funding, which it will invest in its technology, strategy and team. More

Seed Funds for Revenue Intelligence Platform Canopy

Jun 11 2020

In the US, revenue intelligence platform Canopy has raised $2m in a seed funding round, which it will use to scale product development, build additional integrations, and grow its sales and marketing teams. More

Serbian Panel for Splendid Research

Jun 10 2020

Hamburg, Germany-based Splendid Research is expanding its panel offering with the launch of an online access panel in Serbia. More

Trax and Snooper Launch ANZ Store Auditing Solution

Jun 10 2020

Retail and consumer goods image recognition and analytics firm Trax has partnered with in-store data and shopper insights platform Snooper, to provide brands in Australia and New Zealand (ANZ) with a new store auditing solution which combines image recognition and crowdsourcing. More

zeotap Launches ID+ Universal Identity Initiative

Jun 10 2020

Mobile user data specialist zeotap has launched an initiative called ID+, promising to help counter the challenges posed by the phase-out of third-party cookies and other platform identifiers, as well as the regulatory landscape, by establishing a 'universal identity'. More

Growth Funds for Customer Data Agency Stirista

Jun 10 2020

In the US, customer analytics and digital marketing agency Stirista has raised $13m in a financing round, which it will use to accelerate organic growth, enhance its customer data hub, make acquisitions, and further expand its leadership team. More

MFour Names New Chief Technology Officer

Jun 10 2020

In the US, mobile research specialist MFour has appointed former Corelogic exec Aaron Wepler as Chief Technology Officer. He replaces Wendell Hicken, who left in October to take up the post of CTO at MR business Sense360. More

Market Research Society of India Names Deputy DG

Jun 10 2020

The Market Research Society of India (MRSI) has appointed long-time industry exec Mitali Chowhan as Deputy Director General in its Secretariat team. More

Inscape Builds New TV Viewing Panel

Jun 10 2020

In the US, smart TV viewing data provider Inscape has partnered with consultancy Dativa to launch a panel providing representative TV viewing data for all US households, demographics and geographies, built on Inscape's base of 15 million ACR-enabled Smart TVs. More

Nielsen Uses Gaming Tech for Shopper Research Tools

Jun 9 2020

Nielsen Global Connect has launched a suite of shopper research solutions which use 'extreme' reality and gaming technology for virtual retail shelf and planogram testing, and to uncover in-store shopping behavior. More

Roku Launches TV Ad Impact Measures

Jun 9 2020

In the US, TV streaming platform Roku has launched a shopper data program promising to make ads 'more precise and measurable' for CPG marketers. Grocery store giant Kroger says its shopper personalization platform KPM will join the program as its launch partner. More

MENA Firms in Cinema Audience Analytics Deal

Jun 9 2020

MENA region's out-of-home (OOH) ad company BackLite Media and digital-out-of-home (DOOH) audience intelligence provider AdMobilize have partnered to provide cinema advertisers with analytics as they begin reopening sites during the summer. More

ResearchBods, Bonamy Finch and LiFE Take STRAT7 Prefix

Jun 9 2020

UK-based data, insights and analytics consultancy STRAT7 has brought together its three agencies - ResearchBods, Bonamy Finch and LiFE - whose names will now all be prefixed with the STRAT7 brand. More

Médiamétrie Appoints EVP Audience Measurement

Jun 9 2020

French audience measurement agency Médiamétrie has promoted Julien Rosanvallon to the position of Executive Vice President - Audience Measurements, replacing Benoît Cassaigne, who is retiring but will continue as an advisor. More

Target Data and Aisle Rocket to Merge

Jun 9 2020

In the US, full-service marketing agency Target Data is to merge with content and user experience services provider Aisle Rocket, to form a data-driven agency operating under the Aisle Rocket brand name. Terms of the deal have not been disclosed. More

Eye Tracker Tobii Gets New Glasses

Jun 8 2020

Eye tracking solutions provider Tobii has released a new wearable device, Tobii Pro Glasses 3, which it says will provide unbiased insights into human behaviour for both commercial and scientific use despite being 'exactly like putting on and wearing a standard pair of eyeglasses'. More

PRS IN VIVO Expands Exec Team in UK and US

Jun 8 2020

Global shopper insights agency PRS IN VIVO has appointed former Kantar and TNS exec Inna Merenkova to head up UK operations as Managing Director, while Scott Brill has been promoted to Chief Commercial Officer, based in the US. More

Google Promotes Analyst Raghavan to Head of Search

Jun 8 2020

In the US, Google has moved former Yahoo! Labs research head Prabhakar Raghavan into the senior role of 'Head of Search and Assistant', reporting directly to Google CEO Sundar Pichai. More

Three C-Suite Appointments for delineate

Jun 8 2020

UK-based insights and data firm delineate has boosted its leadership with the appointment of Wayne Evans in the new role of Chief Information Officer, and the promotions of Product Director James Stewart to CTO and Chief Customer Officer Ben Leet to COO. More

India's Aeon Hires Leader for 'Online' MR Push

Jun 8 2020

Indian data collection and MR services firm Aeon Market Research has appointed Ankur Sinha as VP Online Panels, as it expands into online research. He joins after almost seven years at analytics and research company Absolutdata. More

Voxco Launches 'Free' Web Site Satisfaction Surveys

Jun 5 2020

Montreal, Canada-based research software firm Voxco has launched a 'no charge' web site satisfaction survey tool, allowing businesses of all sizes to measure customer experience online. The tool is available in English, with more languages to follow shortly. More

Cint Partners with Survey2Connect and GfK

Jun 5 2020

Insight exchange and sample management platform Cint and online survey platform Survey2Connect (S2C) have partnered to launch a new solution called Survey2Connect Audience. Cint has also been selected to automate GfK's sampling operations. More

Behavioral Specialist Leach Launches Mindstate Group

Jun 5 2020

In the US, former System1 Research exec Will Leach has launched a new company called Mindstate Group, which offers a proprietary behavioral psychology model to help marketers create influential marketing strategies. More

Taimer Raises $1m for Expansion in UK, US and Finland

Jun 5 2020

Business intelligence reporting specialist Taimer has raised $1m in a pre-seed round of funding, which it will use to scale its business management solution and for expansion in the Nordics and other selected markets. More

SANDSIV Launches Customer Intelligence App VOC CI

Jun 5 2020

In Switzerland, customer experience management specialist SANDSIV has launched an AI-based customer intelligence app called VOC CI, as an add-on for its sandsiv+ CX measurement platform. More

SurveyMonkey to Merge Customer Experience Solutions

Jun 4 2020

DIY survey software company SurveyMonkey is combining its customer experience (CX) solutions from two recent acquisitions into one umbrella brand, known as the GetFeedback Suite. More

Former Specsavers Insights Head Launches Firm

Jun 4 2020

In the UK, former Specsavers customer insights leader Eddie O'Brien has left to set up a support network called Destination 5.0> which will provide interim insight solutions to clients. More

Maria Perez Named NA Head of Ipsos.Digital Platform

Jun 4 2020

Ipsos has named Maria Perez as Head of its self-service research platform Ipsos.Digital in North America. More

Former Hall & Partners COO Waller Joins Datamatics

Jun 4 2020

Andy Waller, formerly Global COO of Hall & Partners, has joined consulting, big data and business process management specialist Datamatics as Head - Strategic Partnerships for its Research & Analytics Solutions division. More

$14m Growth Fund for Personal Data Platform 1touch.io

Jun 4 2020

Personal data discovery, analytics, privacy and security platform 1touch.io has raised $14m in a Series A round of funding, for use in platform development and customer acquisition. More

Merkle Opens Performance Marketing Lab

Jun 4 2020

Data-driven marketing agency Merkle has launched a 'Performance Marketing Lab', helping clients incorporate a range of site behavior attributes into predictive models in order to optimise marketing spend. More

Former Nielsen Exec Launches Data Validation Firm

Jun 3 2020

Former Nielsen exec Scott McKinley has founded data intelligence company Truth{set}, which will focus on validating the accuracy and compliance of consumer data. The company has already raised $4.75m in seed funding from a variety of investors. More

Nielsen Global Connect Names First CFO

Jun 3 2020

Shopper data and insights business Nielsen Global Connect has appointed Tribune Media veteran Chandler Bigelow as its first Chief Financial Officer. More

Funds for Personalization Firm MessageGears

Jun 3 2020

In the US, personalization business MessageGears has raised $12m in a round of financing, for use in expanding resources in engineering, customer support, sales and marketing. More

Former dunnhumby Head Hay Named CEO of tcc global

Jun 3 2020

Former dunnhumby CEO Simon Hay has been named Chief Executive Officer of retail loyalty business tcc global. More

New President for Merkle Response Management Group

Jun 3 2020

In the US, processing and fulfilment firm Merkle Response Management Group (RMG) has appointed consumer packaged goods specialist Phil Yamamoto as President, following the promotion of Bill Sayre to the role of CEO in March. More

Ipsos Debuts Creative|Spark Video Assessment Tool

Jun 2 2020

Ipsos has launched an online solution called CreativeSpark, through which clients can evaluate video creative in the US and UK, in as little as 24 hours. The tool will be rolled out in sixteen additional markets throughout the year. More

Cheil Buys Chinese Social Media Analyst ColourData

Jun 2 2020

Full-service data-driven marketing agency Cheil Worldwide has acquired Chinese social media big data analyst ColourData for an undisclosed sum. More

Seed Funding for Data Quality Firm Toro

Jun 2 2020

In the US, data quality monitoring solution provider Toro Data Labs has raised $4m in a seed round of funding, which it will use to accelerate product development and bring the product to a larger audience. More

FourthWall Integrates Nielsen Smart TV Data

Jun 2 2020

TV analytics specialist FourthWall Media has unveiled a new tool called Adapt, allowing users to onboard linear, addressable and digital campaign data; and has added Nielsen's Automatic Content Recognition (ACR) data from Smart TVs to the cable STB data in its Reveal analytics platform. More

Cisco to Buy App Delivery Analyst ThousandEyes

Jun 1 2020

Networking tech giant Cisco is planning to acquire ThousandEyes, whose Internet and cloud intelligence platform delivers insights into the digital delivery of apps and online services. Terms of the deal have not been disclosed. More

Nepa Makes Headway on Profit Goals

Jun 1 2020

Stockholm-based brand tracking and consumer science firm Nepa has announced net sales up 3.8% (constant currency) in the first quarter to MSEK 69.4m ($US 7.4m), with EBIT loss slashed from MSEK -3.3m to just -0.3m. The company has also moved quickly to off-set possible damage from the pandemic. More

Comcast's Blockgraph Data Platform Becomes a JV

Jun 1 2020

In the US, media and ad tech firm Comcast Corporation has partnered with cabling and connectivity giant Charter Communications, Inc. and broadcaster ViacomCBS in ownership of Blockgraph, a software platform promising more secure use and sharing of aggregated and anonymized data. More

Civil Liberties Group Sues Face Recognition Firm

Jun 1 2020

The American Civil Liberties Union (ACLU) is suing facial recognition start-up Clearview AI, whose surveillance activities are described by the non-profit as a 'threat to privacy, safety, and security'. More

Veylinx Co-founder van Rietschoten Joins Protobrand

Jun 1 2020

Boston, MA behavioral science-based market research consultancy Protobrand has appointed Veylinx co-founder Rainier van Rietschoten as VP, Client Services, starting today. More

New Funds and Acquisition for CDP RudderStack

Jun 1 2020

US customer data platform (CDP) RudderStack has raised $5m in a seed round of funding, which it will use to accelerate product development and roll out to larger enterprises. The company has also acquired data integration firm Blendo for an undisclosed sum. More

Gongos Hires Primary Research Practice Leader

May 29 2020

US-based company Gongos has appointed former Engine SVP Analytics & Data Science Paula Sprowl as Senior Director, Research, overseeing its primary market research group. More

Crowd DNA Adds Amsterdam to London MD's Remit

May 29 2020

Cultural insights and strategy consultancy Crowd DNA has expanded the role of its London Managing Director Matilda Andersson to include management of the business in Amsterdam. More

Data Integration Platform Census Emerges from Stealth

May 29 2020

San Francisco, CA-based data automation platform Census has launched out of stealth with $4.3m in seed funding. More

Growth Funds for Digital Experience Analyst Decibel

May 29 2020

London-based digital experience analytics specialist Decibel has raised an additional $23m in Series B funding, which it will use to 'double down' on product innovation as North American and European demand grows. More

MR Industry Bodies Launch Mental Wellbeing Study

May 29 2020

The UK's MRS, the Insights Association in the US and The Research Society in Australia have teamed up to launch a global mental wellbeing study, which they say will assess the impact of the pandemic and inform support for the research sector. More

Longer Run for Kantar and Comscore's Italian Job

May 28 2020

Kantar and Comscore have announced the renewal of their partnership with Italian TV audience measurement body Auditel. The contract, ongoing since August 2017, will now run until December 31st 2023. More

Verve Debuts 'Lite' Community Panel Service

May 28 2020

London-based community panel specialist Verve has introduced a 'fast-build' community panel service called Verve-Lite, giving access to an always-on group of customers and launched in as little as three days. More

Fuel Cycle Launches 'Ignition' Insights Platform

May 28 2020

In the US, community intelligence specialist Fuel Cycle has launched a platform called Ignition, which it says speeds up the gathering of customer and employee insights, simplifying and automating the research process. More

Bluecore Gets $50m for Purchase Prediction App

May 28 2020

New York-based retail behaviour and product data specialist Bluecore has raised $50m in a Series D round of funding, which it will use to launch a new AI application through which to learn and predict which product is most likely to drive a purchase by a specific individual. More

HireClix Opens Neuroscience-based Human Experience Lab

May 28 2020

US-based recruitment marketing services company HireClix has launched a 'Human Experience Lab' (HX Lab), which uses neuroscience techniques to help potential employers understand how candidates engage with their brand during the recruitment cycle. More

IRI and Coresight Link for 'Future of Retail' Report

May 28 2020

Consumer data firm IRI and retail and tech sector research and advisory firm Coresight Research have partnered to launch a joint, monthly retail trend report, providing insights into the future of the sector. More

MrWeb 21 YEARS Interview: Streetbees CEO Tugce Bulut

May 27 2020

Concluding our DRNO coverage of the Mobile Insights special edition, an interview with the inspirational founder and CEO of app-based feedback business Streetbees. The second half of this, along with lots more mobile-focused content, can be found in the supplement itself. More

Kantar Media CEO Andy Brown Departs

May 27 2020

Kantar Media's Global CEO Andy Brown has left the business, less than a year after WPP agreed to sell 60% of Kantar to private equity firm Bain Capital. Brown's next career move is not yet known, and his previous role has been filled on an interim basis by former Bain exec Serge Lupas. More

Behrend Named PureSpectrum Central Europe MD

May 27 2020

Online sample marketplace PureSpectrum has appointed former Cint Germany MD Norman Behrend in a newly created role, Managing Director Central Europe. More

GDCC Moves US Call Centers to Work-from-Home Model

May 27 2020

Netherlands-based data collection firm GDCC has consolidated its US-based call centers into an entirely work-from-home enterprise, as a result of the Covid-19 pandemic. The firm has also promoted Lisa Mancini to the role of Vice President of Operations, North America. More

New Funds for Sports Analyst Hudl

May 27 2020

In the US, sports data analyst Hudl has received an undisclosed amount of investment from Bain Capital Tech Opportunities, along with existing investors, which it will use to support further global growth. More

Divergent Insights Launches Survey Management Tool

May 27 2020

Southeast Asia-based qual and quant marketing intelligence company Divergent Insights has launched a cloud-based, fully automated survey management tool called OSM. More

Growth Funds for Identity Fraud Specialist PXL Vision

May 27 2020

In Zurich, Switzerland, AI-based digital identify fraud prevention company PXL Vision has raised CHF 4.6m ($4.7m) in a seed round of finance, which it will use to expand its product portfolio and enter new markets. More

S4Capital Buys LatAm Data Consultancy Digodat

May 26 2020

Sir Martin Sorrell's marcoms business S4Capital has acquired Latin American data and analytics consultancy Digodat and merged it with its programmatic media practice MightyHive. Terms of the deal have not been disclosed. More

Former QuenchTec CEO Allan Shaw Joins Q One Tech

May 26 2020

Former QuenchTec CEO and Syno UK MD Allan Shaw has joined market research software development company Q One Tech as a Consultant, working with the team on business development, product expansion and strategy. More

$38m for AI-driven Text Analytics Firm DataGrand

May 26 2020

In Shanghai, AI-powered text analysis software company DataGrand has raised $38m (CNY 270m) in a Series B+ round of funding, which it will use to 'scale up' the business. More

Former CIE Chief Crispin Beale to Advise mTab

May 26 2020

Crispin Beale, former CEO of Chime Insight and Engagement (CIE), has joined survey analysis and data visualisation software provider mTab as a Senior Strategic Advisor. More

Qual Platform Sympler Expands to Australia

May 26 2020

New York-based qualitative research platform Sympler is expanding to Australia, where it has hired Karen Dwyer as a Partner. More

AppQuality Raises EUR 3.5m for Crowd Testing Platform

May 26 2020

Milan, Italy-based crowd testing platform AppQuality has raised EUR 3.5m in a new round of funding, some of which will be used for expansion into new European markets. More

6sense and LinkedIn Pair for B2B Audience Targeting

May 22 2020

In the US, predictive intelligence firm 6sense has launched an integration with online professional network LinkedIn, allowing mutual clients to use the former's account data and insights to drive their LinkedIn ads. More

Growth Funds for Data Viz Firm Brytlyt

May 22 2020

London-based data visualisation specialist Brytlyt has raised $4m in a Series A round of funding, which it will use to build its sales operation, enter new markets, and grow its engineering team. More

Shapiro+Raj Promotes for NY Leadership Role

May 22 2020

In the US, brand and marketing insights company Shapiro+Raj has promoted Senior Director Lisa La Brooy to the role of Vice President, in charge of its New York Office. More

Paradigm Sample Names Two VPs in New York

May 22 2020

In the US, Paradigm Sample has promoted Steve Danziger to the role of Vice President of its Innovation Labs, while Kathleen Egge moves into the position of Vice President of Strategic Accounts. More

Aon Names Petrevski Data & Analytic Services Leader

May 22 2020

In the US, professional services firm Aon has promoted Steve Petrevski to the post of SVP and General Manager of Data & Analytic Services. More

MrWeb 21 YEARS: Did You Get the Message?

May 21 2020

Continuing our excerpts from the recently published 'Mobile Age' special issue, Reach3 Insights CEO & founder Matt Kleinschmit looks at the rise of the mobile messaging-based Survey - with case studies from work for Jagermeister, Hyundai and Kimberly-Clark. More

Splendid Research Launches Panels in Japan and Israel

May 21 2020

Hamburg, Germany-based Splendid Research has launched new online access panels in Japan and Israel. More

Attest Raises $15m for US Expansion

May 21 2020

London-based research platform Attest has raised $15m from an unnamed investor. This new round of funding will be used to further expand in the US, where it has hired Marc Schraer and Tamer Abouleinein. More

MRS, Savanta Launch 'Intelligence Capital' Framework

May 21 2020

In the UK, the Market Research Society (MRS) and Next15's data and insights group Savanta have officially launched a framework to guide businesses in building competitive advantage through market and social research. More

Russell Re-joins Perspective as Operations Director

May 21 2020

Paul Russell has re-joined data collection and research agency Perspective as Operations Director and a member of the Board. More

SampleChain Adds Decipher and Lucid Co-founders to Board

May 21 2020

Jamin Brazil and Christy Luquire have joined the Board of Directors of data quality and anti-fraud software platform SampleChain. More

Funds and Acquisition for Sports Data Firm QL Gaming

May 20 2020

Sports betting data and analytics provider QL Gaming Group (QLGG) has raised $1.1m in new funding, and acquired Finnish sports forecasting service Accuscore. More

Former Nike Exec Brent Scrimshaw is New Enero CEO

May 20 2020

Australian research and marcoms group Enero - which owns MR agencies The Leading Edge (TLE) and The Digital Edge - has appointed former Nike exec Brent Scrimshaw as Chief Executive Officer, replacing Matthew Melhuish who left the company in March. More

New CEO for OOH Audience Research Body Route

May 20 2020

In the UK, out-of-home (OOH) audience research body Route has appointed Robert Ray as Chief Executive Officer, replacing James Whitmore who has led the organisation since 2005. More

PRS IN VIVO Expands 'LAB' Suite

May 20 2020

Global shopper insights agency PRS IN VIVO has expanded its LAB suite of qualitative services (Leverage Authentic Behavior) with the addition of two new modules - LivingLAB and ListenLAB. More

Cision Launches Earned Media Measures

May 20 2020

In the US, media intelligence and communications specialist Cision has launched new 'article-level' data capabilities, helping users to understand how audiences consume earned media. More

New Funding for UX Analyst Contentsquare

May 20 2020

User experience (UX) analytics platform Contentsquare has raised $190m in a Series D round of funding, which it will invest in artificial intelligence-based and predictive analytics initiatives, and to expand its business across the Americas, Europe, Asia and the Middle East. More

Ferguson Replaces Østreng as Confirmit CEO

May 19 2020

Ken Østreng, CEO of research software firm Confirmit, has left the company following its sale to Nordic private equity fund Verdane. Tech sector exec Kyle Ferguson has now taken over his role. More

Senators Appeal for More 2020 Census Funds

May 19 2020

In the US, a group of senators has written to Senate leadership asking for additional funding for the Census Bureau, which they say is needed to address the operational changes resulting from the current public health crisis. More

Condé Nast Launches Now|New|Next Segments

May 19 2020

Magazine publisher Condé Nast has launched a data offering called 'Now|New|Next Segments', to help advertising clients identify, understand and reach three consumer categories it says are emerging from the current coronavirus pandemic. More

Data Watchdog Concerned by Hungary's GDPR Pause

May 19 2020

The European Data Protection Board (EDPB) has expressed concerns over Hungary's decision to suspend General Data Protection Regulation (GDPR) obligations, as part of new emergency powers passed following the outbreak of coronavirus in the country. More

Lotame Launches Cookie-Free Data Enrichment Tools

May 19 2020

Cross-screen data management platform (DMP) Lotame has launched Panorama - a suite of data enrichment solutions that use first- second- and third-party data to create and analyze audiences in cookie-free environments across desktops, mobile devices and over-the-top devices. More

Accenture Buys 'Automated Insights' Firm Byte Prophecy

May 18 2020

Global consulting group Accenture has acquired Ahmedabad, India-based Byte Prophecy, described as an automated insights and big data analytics company, for an undisclosed sum. The buy adds nearly 50 data science and data engineering staff to its Applied Intelligence division. More

Kantar Names CEO Insights in Vietnam

May 18 2020

In Vietnam, Kantar has transferred David Anjoubault from Worldpanel to take up the role of CEO of its Insights division. He replaces Nitin Nishandar, who has been named Chairman of the Insights division in Vietnam and Chief Client Officer. More

MSG Brings Back Fahimi as EVP Chief Data Scientist

May 18 2020

Mansour Fahimi Ph.D., formerly Chief Statistician at Ipsos, has rejoined US-based sampling and tech solutions provider Marketing Systems Group [MSG] as EVP and Chief Data Scientist of its Advanced Analytics and Methods department. More

New Funds for Recommendation Data Firm Hypersonix

May 18 2020

AI-driven analytics firm Hypersonix has raised $11.5m in a Series A round of funding, for use in expansion and for deployment of its platform to a number of consumer sectors. More

xiQ Debuts Personality-Based B2B Targeting Solution

May 18 2020

In the US, B2B marketing and sales intelligence platform xiQ has launched a solution called Personality-Based Engagement (PBE), which combines behavioral science-based personality assessment methodologies with AI. More

PulsePoint Debuts Healthcare Professional Targeting

May 18 2020

In New York, healthcare ad platform PulsePoint has launched a people-based targeting solution called HCP Direct Match, through which marketers can engage with healthcare professionals (HCPs) in real-time, and on a one-to-one basis. More

Insights World 'Set for $18.7bn Covid Loss'

May 15 2020

The insights sector is in line for an $18.7 billion loss in value due to the Covid-19 pandemic, according to a new report released by industry body ESOMAR and based on a survey of 2,889 professionals from 127 countries. More

SurveyMonkey Adds Home Working Tools to Microsoft Teams

May 15 2020

DIY survey software provider SurveyMonkey has enhanced its app integration with the Microsoft Teams communication platform, to make it easier for team leaders and employees to generate surveys and collect feedback from one another in the 'new era' of home working. More

Medallia Launches Speech Analytics Solution

May 15 2020

Silicon Valley customer experience management specialist Medallia has launched a speech analytics tool called Medallia Speech, to give clients a single view of customer experience (CX) insights in one platform. More

DoubleVerify Opens Office in Japan

May 15 2020

Digital media measurement software and analytics provider DoubleVerify (DV) has opened an office in Japan, and appointed former Google director Takashi Takeda to launch and lead the business. More

6sense and Bombora in B2B Intent Partnership

May 15 2020

Predictive intelligence firm 6sense has partnered with intent data specialist Bombora, to provide insights into buyer behavior to drive B2B sales. More

Nielsen Launches Retail Price Analytics App

May 14 2020

Nielsen Global Connect has launched Retail Pricing Analytics, an app which use artificial intelligence modules to help retailers set up, adjust and track pricing and promotion strategies. More

Karvy and S2C to Develop UI/UX and Ad Testing Tools

May 14 2020

In India, full-service agency Karvy Insights has partnered with online survey platform Survey2Connect (S2C), to create a range of UI/UX (user interface/user experience) and ad testing solutions for clients worldwide. More

Otonomo Raises $46m to Expand Auto Data Platform

May 14 2020

Israel-based automotive data services platform Otonomo has raised $46m in a Series C round of funding, which it will use to scale its business and for geographical expansion. More

New Firm Nostradamus Adds Two Advisors

May 14 2020

In the UK, B2B insight and opinion leader community specialist Nostradamus Consulting has appointed Mettle Consulting founder Andrew Tucker as a member of its Executive Committee, to advise on data science and trust analytics issues; and added Brian Schwieger to its Advisory Council. More

Qualtrics Updates CoreXM Enterprise Insight Solution

May 14 2020

Experience management company Qualtrics has added new capabilities to its CoreXM enterprise insight solution, to help businesses gather feedback through advanced listening channels. More

Measure Protocol Launches QuickAnswers Solution

May 13 2020

Measure Protocol, a blockchain-based marketplace for person-based data, has launched a rapid insights tool, 'Measure QuickAnswers'. The solution taps the company's community of Gen Z and Millennial mobile-only app users based in the US, Canada and the UK. More

Nielsen Rolls Out Targeting Tool in Hong Kong

May 13 2020

Nielsen Media has rolled out its VisualDNA tool for the Hong Kong market, promising help to companies, brands and marketers in understanding the 'human personality'. More

$31m Funds for Insight Platform Morning Consult

May 13 2020

In New York, consumer insights platform Morning Consult has raised $31m in a Series A round of funding, which it says it will use to 'further accelerate its transformation of the market research industry'. More

Cheil UK Names New CEO

May 13 2020

Full-service data-driven marketing agency Cheil UK has promoted David Coombs to the role of Chief Executive Officer, following Peter Zillig's resignation in February to take up a new client-side opportunity. Coombs will take over the position on 1st July. More

Enterprise Sales Drive SurveyMonkey Q1 Surge

May 12 2020

Research software company SurveyMonkey has reported a 29% increase in first quarter revenue to $88.3m, driven primarily by enterprise sales which increased 128% during the period. More

Ipsos and RealityMine in UKOM Panel Deal

May 12 2020

Ipsos has partnered with mobile research tech firm RealityMine to create a cross-device panel measuring digital behaviour on smartphones, tablets and desktop computers. The panel will form part of Ipsos' contract to supply the UK's online audience measurement standard. More

New Funds for Patient Behavior Change Firm Wellth

May 12 2020

In New York, patient behavior change company Wellth has raised $10m in a Series A round of funding, which it will use to expand the business. More

Indicative Launches Tool for Non-Techies

May 12 2020

In New York, customer analytics software firm Indicative has launched a solution to help non-technical people work with data. More

Comscore Revenue Tumbles but Profitability Improves

May 11 2020

Audience measurement firm Comscore has reported results for the quarter ended March 31st, including a 12.5% decline in revenue to $89.5m. However, the firm also turned a $2.5m adjusted EBITDA loss into a $6.4m profit. More

Insights Association Issues Reopening Guidelines

May 11 2020

US trade body the Insight Association (IA) has issued guidelines to help companies throughout the insights and data analytics space 'prepare for business in a post-COVID world' despite a confusing picture where some states are extending lockdowns and others lifting them. More

Burrelles Names Cathy Del Colle President

May 11 2020

In the US, media intelligence firm Burrelles has promoted Cathy Del Colle to the role of President, after 33 years with the firm. More

'Scale Up' Funds for Analytics Platform Qrvey

May 11 2020

In the US, analytics platform Qrvey has closed a $7.5m Series A round of funding, for use in 'scaling up' its operations. More

Netquest Adds Online Groups Option

May 11 2020

In Barcelona, Spain, online opinion and behavioral data specialist Netquest has launched an Online Focus Group solution. More

W20 Hires Transformation Group President

May 11 2020

Analytics-driven marcoms specialist W20 has appointed Bryan Specht as 'Group President, Transformation, Consumer Activation and Marketing', with a remit to enhance the consumer-focused digital capabilities of its healthcare offering. More

Sorrell's S4 Reports First Quarter Growth

May 7 2020

Sir Martin Sorrell's marcoms business S4 Capital has reported a 17% like-for-like increase in first quarter revenue to £71m, while on the same basis gross profit was up 19% to £60.7m. More

Numerator Launches Canadian Consumer Panel

May 7 2020

US-based MR data and tech firm Numerator has launched an omnichannel consumer insights panel for Canada, focusing on consumer shopping and brand behaviour across fifteen retail channels - including online - for individual panelists. More

ResearchBods Rolls Out 'ex-plor lite' Pop-Up Platform

May 7 2020

In the UK, customer data and intelligence provider ResearchBods has launched a pop-up community platform called 'ex-plor lite', providing the same features as its 'ex-plor' platform, but specifically designed as a short-term, self-serve solution that can be launched in just 24 hours. More

Next 15 Names New Board Chair

May 7 2020

UK-based digital marcoms group Next Fifteen Communicationshas named Penny Ladkin-Brand as Chair of the Board, effective 1st February 2021. She will replace Richard Eyre, who remains in the post until the end of the current financial year. More

Personalization Specialist Clinch Expands to Europe

May 7 2020

New York-based AI-driven ad personalization platform Clinch has announced expansion to Europe, where it is opening offices in Barcelona and Hamburg. More

Kantar Launches Pandemic Cancer Treatment Tracker

May 7 2020

Kantar has launched an online platform using anonymized and aggregated patient data to track changes, delays and modifications to cancer treatment decisions during the Covid-19 crisis. More

Nepa and RealityMine in Behavioural Data Deal

May 6 2020

Brand tracking and consumer science firm Nepa has partnered with mobile research tech firm RealityMine, to provide behavioural data technology for the former's Omnichannel Path to Purchase and Digital Pulse solutions. More

Measure Protocol Debuts Passive Behaviour Gauge

May 6 2020

Measure Protocol, a blockchain-based marketplace for person-based data, has launched a solution to help data buyers and market researchers gain a more 'holistic view' of their consumer audiences through passive mobile device data collection. More

MRS Cements Partnership with Australian Body

May 6 2020

The UK's Market Research Society (MRS) and Australia's newly rebranded Research Society have signed a memorandum of understanding (MoU) through which the two organisations can share expertise, resources and development costs. More

Aha! Launches 'Agile' QuickSprint Studies

May 6 2020

In the US, online qual research platform Aha! has launched QuickSprint Studies, which helps researchers accelerate their innovation initiatives and concept testing; and provides 'mini-digital ethnographies' for brand strategy as well as 'pulse checks' for cultural events. More

New Training Option for Furloughed Researchers

May 6 2020

Research and insight training company the Research Academy has brought forward the start date for its MRS Advanced Certificate online course, allowing workers on the UK government's Coronavirus Job Retention Scheme (CJRS) to use the time to gain a professional qualification. More

EMPOWER Hires First IT Manager

May 6 2020

In the UK, Bristol-based insight industry language specialist EMPOWER has hired Russell Carleton for the newly created role of IT Manager. More

$12m Funding for Insight Platform GigaSpaces

May 6 2020

In New York, real-time analytics specialist GigaSpaces has raised $12m in a round of investment funding, which it will use to drive company growth, scale global expansion, further develop collaboration with partners, and accelerate product innovation. More

QuestionPro Launches LivePolls Quiz Platform

May 5 2020

US-based online survey software provider QuestionPro has launched a trivia, quiz and polling platform called LivePolls, to both 'engage and excite' audiences and help understand their preferences. One aim is to allow firms to check in with currently home working employees on a regular basis. More

MrWeb 21 YEARS FEATURE: Giles Palmer Interview

May 5 2020

Continuing our focus on mobile insights, Brandwatch founder & CEO Giles Palmer talks sifting through 1.5 trillion pages of data; pulling apart the Model-T Ford; and why our industry could grow fivefold in 5 years. Excerpts from a podcast interview by Jamin Brazil of Happy Market Research. More

Hire and Launch for Strategy Analytics

May 5 2020

US provider Strategy Analytics has expanded its Media and Intelligent Home Practice through the launch of a TV Streaming Platforms (TSP) research initiative; and the appointment of Edouard Bouffenie as Senior Analyst, based in London. More

WiseWorks Hires Directors in US and Germany

May 5 2020

Canada-based online sample and research technology specialist WiseWorks has appointed former Dynata ops exec Todd Baughman as Director, Integration and Insights, based in the US; while former Kantar exec Peter Gaal joins in Germany as Director of Sales. More

CIMM Launches Smart TV/STB Data Combination Study

May 5 2020

In the US, the Coalition for Innovative Media Measurement (CIMM) has launched a study to understand how Smart TV and set-top box (STB) data can be combined to create datasets that measure all types of TV viewing. More

IQVIA Notes Covid Effects but Continues Growth

May 4 2020

Pharma and healthcare data giant IQVIA has reported Q1 revenue up 3.7% at constant currency, to $2.754bn, and adjusted EBITDA down slightly to $562m from $587m a year earlier. The firm says the pandemic has affected business but it expects 'a strong recovery' by the end of 2020. More

New Name for Australian MR Association

May 4 2020

Australia's professional insights association the AMSRS has rebranded as 'The Research Society', aiming to reflect its evolution into 'a more contemporary community association... providing benefits and services to research professionals throughout their career'. More

EMI Launches DIY Sample Platform

May 4 2020

Cincinnati, Ohio-based firm EMI Research Solutions has launched a new DIY sample platform called CONNECTOR, promising online sample from a large network of providers sourced via a single, simple dashboard. More

Audience Group Hires Analytics and Insights Head

May 4 2020

In Australia, media agency Audience Group has appointed Ron Ramaiya as Director of Analytics, Research and Insights, charged with further developing the firm's audience analytics capabilities for both marketers and publishers. More

Stats Perform Brings in Product Specialist

May 4 2020

Sports tech data and AI business Stats Perform has appointed long-time IBM exec Nancy Hensley as Chief Product and Marketing Officer. More

Rebranded ISC-CX Debuts Virus Feedback Tool

May 4 2020

In Munich, Germany, recently renamed customer experience and research company ISC-CX has launched a system called Covid-19 Feedback, allowing retail customers to give real-time feedback to management after purchase, pick-up or curbside delivery. More

Nielsen Makes Deal with Major Shareholder

May 1 2020

Nielsen has announced information sharing and 'cooperation' agreements with one of its largest shareholders, hedge fund Elliott Management Corporation, which now owns a 13% stake in the group. It will also set up a Finance Committee and add IPG exec Jonathan Miller to its Board. More

GfK and Dstillery Link for Auto Intender Ad Targeting

May 1 2020

GfK and cross-device targeting specialist Dstillery have partnered to launch Auto Intender ad targeting models, built on the attitudes and behavior of people who specifically intend to buy a new car. More

Vision Critical Launches Patient Experience Package

May 1 2020

Toronto, Canada-based customer insight solution provider Vision Critical has added a patient experience (PX) package to its flagship Sparq digital insights platform. More

New CEO for South Africa's MRF

May 1 2020

In South Africa, non-profit industry body the Marketing Research Foundation (MRF) has appointed Johann Koster as Chief Executive Officer, replacing Greg Garden, who held the role for nearly three years. More

ASAPP Raises Funds for AI Research-Driven Platform

May 1 2020

ASAPP, an AI company focused on customer experience, has raised $185m in a Series B round of funding, which it will partly use to meet a 'massive increase' in demand for its platform seen in recent weeks. More

Nielsen Reports Net Loss after Small Q1 Revenue Rise

Apr 30 2020

Nielsen has reported a 0.3% drop in first quarter revenues to $1.56 billion, equivalent to a 1.5% rise on a constant currency basis. It also turned a net profit of $43m in Q1 2019 into a net loss of $18m a year later, although adjusted EBITDA remained positive. More

Ipsos MORI to Support Covid Home Testing Initiative

Apr 30 2020

Ipsos MORI is to support the UK government's new home testing programme for coronavirus, which aims to track levels of infection in the community. More

Ex-Kantar Leader Terrance Kent Named SRDS Chief

Apr 30 2020

Long-time Nielsen / Kantar exec Terrance Kent has been appointed CEO of SRDS (Standard Rate & Data Service), which Kantar recently sold to French ad tech company Adwanted Group. More

Catalyst Raises $25m for Customer Success Platform

Apr 30 2020

In New York, 'customer success' specialist Catalyst has raised $25m in a Series B round of funding, which it will use to 'heavily invest' in its software platform. More

MRBA Launches 'Special Skills Lockdown Bursaries'

Apr 30 2020

UK industry charity the Market Research Benevolent Association (MRBA) is offering 'Special Skills Lockdown Bursaries' to candidates who might struggle with the costs of taking the online MRS Advanced Certificate in Market and Social Research. More

MRC Accredits Pixalate for OTT/CTV

Apr 30 2020

In the US, ad fraud intelligence and marketing compliance platform Pixalate has earned accreditations for multiple metrics from the Media Rating Council (MRC), across over-the-top (OTT) / Connected TV (CTV) ad environments, including server-side ad insertion (SSAI) measurement metrics. More

Infogroup Launches B2B Intent Data

Apr 30 2020

Data and marketing solutions provider Infogroup has launched a service using intent data to pinpoint prospective B2B customers' interest in a specific product or service. Data comes from customer actions collected from multiple sources and channels. More

WPP Sees Revenue Fall, Seeks Government Loan

Apr 29 2020

Marcoms giant WPP has reported a 4.9% fall in first quarter revenue, reflecting the impact of the Covid-19 pandemic, and has introduced further cost-saving measures. The group has also applied for a £600m government-backed loan. More

Userneeds and RealityMine Link for Nordic Insights

Apr 29 2020

Nordic MR specialist Userneeds has partnered with mobile research tech firm RealityMine, aiming to provide a more holistic view of the digital behaviour of Nordic consumers. More

FlexMR Adds Video Focus Groups Feature

Apr 29 2020

British-based tech-led insight agency FlexMR has updated its InsightHub online platform, adding video focus group features which sit alongside text chat functionality. More

Kantar Names Profiles Leader in Japan

Apr 29 2020

In Tokyo, Kantar has appointed former Dynata exec Justin He to lead its Profiles division, and manage the already established Japanese team. More

BBC Tests Emotional Reaction to Covid-19 News Coverage

Apr 29 2020

BBC Global News, a member of the broadcaster's commercial group of companies, has partnered with communities specialist Maru/Matchbox to uncover implicit, emotional reactions to its news coverage relating to the Covid-19 virus. More

IRI Launches Product Demand Index

Apr 29 2020

In the US big data, predictive analytics and insights provider IRI has launched the CPG Demand Index, to help manufacturers and retailers understand product demand, supply chain opportunities, and shifts in shopper behaviour. More

Dentsu Aegis Promotes Gissler to Global COO

Apr 29 2020

In London, marcoms group Dentsu Aegis Network (DAN) has promoted Neil Gissler to the newly created role of Global Chief Operating Officer. More

Obituary: Former Harris CEO Al Angrisani

Apr 28 2020

Al (Albert) Angrisani, turnaround specialist and former President and CEO of Harris Interactive, died as a result of complications from COVID-19 at the Princeton Medical Center in Plainsboro on Thursday, April 23rd, at the age of 70. More

Vision Critical Debuts Touchpoint App for Wider Reach

Apr 28 2020

Toronto, Canada-based customer insight solution provider Vision Critical has launched a cloud-based app called Touchpoint, to help brands create faster interactions with a wider customer base. More

Royal Statistical Society Names New CEO

Apr 28 2020

In the UK, the Royal Statistical Society (RSS) has appointed Stian Westlake as its new Chief Executive Officer. He was previously Executive Director of Policy and Research at innovation charity Nesta, and has served as a government advisor. More

Cint Completes P2Sample Integration

Apr 28 2020

Insight exchange and sample management platform Cint has completed its platform integration with P2Sample, which it acquired last year. The combination enables Cint to offer access to more than 100 million respondents. More

Acxiom Names EVP for International Business

Apr 28 2020

Data firm Acxion has promoted Mike Menzer to the role of Executive Vice President and General Manager of its international business. He has relocated to London from New Jersey to take up the position. More

Research Club to Host First Online Party

Apr 28 2020

Market research socialising and networking group the Research Club will be hosting its first online event, the Lockdown Party, next Monday 4th May from 6pm GMT until late. Everyone is welcome and there is no charge to participate. More

Medallia Buys Speech-to-Text Specialist Voci

Apr 27 2020

California-based customer experience management specialist Medallia has agreed to acquire real-time speech-to-text platform Voci Technologies for around $59m in cash. More

Wealleans Named Panelbase Leader

Apr 27 2020

The Board of Northumberland-based insights firm DRG has invited Paul Wealleans, Client Services Director at Panelbase, to take on the leadership of its online research supplier following the sudden death of its founder Angus Webb. More

YouGov, Eyeota Partnerships Adds Seven New Markets

Apr 27 2020

Audience tech platform Eyeota and research and data firm YouGov have expanded their existing partnership, allowing activation of audiences based on the latter's data in seven new markets. More

MARA | Market Research Automation Launches in Germany

Apr 27 2020

In Germany, former McKinsey execs Ingo Lange and Tobias Roelen-Blasberg have joined with researcher Maximilian Lüders to launch a company called MARA | Market Research Automation with a EUR 147k pre-seed funding round of investment. More

Nielsen Names Borelli MD for Hong Kong and Macau

Apr 27 2020

Nielsen has promoted Andrea Borelli to the role of Managing Director for Nielsen Hong Kong and Macau. More

New Funds for Voice-of-Customer Specialist Frame AI

Apr 27 2020

In New York, Voice-of-Customer (VoC) platform Frame AI has raised $6.3m in a Series A round of funding, for use in strengthening its enterprise offer. More

Funds for AI-based Customer Understanding Firm Peak

Apr 27 2020

Peak, which uses artificial intelligence to understand customers and automatically predict what they want, has raised $12m in an extended Series A round of investment. Funds will be used to support growth, for commercial expansion, and to ramp up investment in R&D. More

MrWeb 21 YEARS FEATURE: Little Did He Know

Apr 24 2020

Continuing our focus on 'Insights in the Mobile Age' Mario Paic, Global Head of Data Science, looks at the rise of the smartphone and discusses its central role today at Ipsos Audience Measurement. More

Obituary: Statistician Harvey Goldstein

Apr 24 2020

Eminent social statistician and academic Harvey Goldstein, Professor of Social Statistics at the University of Bristol, who was noted for his work on multi-level modelling, died on 9th April after contracting coronavirus. He was 80 years old. More

Maru/Matchbox Launches Concept Connections Tool

Apr 24 2020

Canada-based communities specialist Maru/Matchbox has launched a concept test solution called Concept Connections, which combines System 1 and 2 measurements to help businesses understand the differences between what consumers say and what they actually do. More

Zappi Hires Client Leaders in London and New York

Apr 24 2020

Automated consumer insights platform Zappi has appointed two new client leaders: former Nielsen exec Elena Protopapas as Standard Account Manager in London, and former Ipsos exec Marek Slodyczka as Vice President, Global Accounts in New York. More

GlobaLexicon Hires, Promotes for Director Roles

Apr 24 2020

Paul Williams, former M3 Global Research MD, has re-joined London-based market research and healthcare translation specialist GlobaLexicon as Director, Commercial. In addition, James Heneghan has been promoted to the role of Director, Client Services. More

Phebi Launches 'Detect' Audio File Insight Tool

Apr 24 2020

In London, voice technology firm Phebi has launched an SaaS product called Phebi Detect, which the firm claims makes it easier to process audio files collected during online or phone studies. More

Mopinion and ContentSquare Link for CX Understanding

Apr 24 2020

Customer feedback analyst Mopinion has announced a software integration with UX analytics platform ContentSquare, combining digital experience analytics and customer feedback to provide context from the customer experience (CX) journey. More

Modest Q1 Rise, Fall in Orders for Ipsos

Apr 23 2020

Ipsos has posted first quarter revenue of EUR 428.7m, up 1.6% from the same period last year; but says its order book in the three weeks from March 30th has seen a significant fall. More

Merkle CEO David Williams Steps Down

Apr 23 2020

David Williams, CEO of Merkle for more than 32 years, has stepped down from the role, and has been succeeded by long-time company exec Craig Dempster. Williams will continue as Merkle's Chairman, while remaining CEO, Global CRM Group for parent company Dentsu Aegis Network. More

TapClicks Buys Ad Intelligence Specialist AdStage

Apr 23 2020

In the US, digital marketing and performance analytics specialist TapClicks has acquired marketing and advertising intelligence solutions provider AdStage, for an undisclosed sum. More

CMNTY Adds 'Focus' Chat Functions

Apr 23 2020

Online community specialist CMNTY has added a real-time video chat functionality called Focus to its platform, to help researchers host video sessions as part of in-depth interviews, virtual focus groups and live brainstorming exercises. More

Funds and New CEO for Customer Data Platform Audiens

Apr 23 2020

In London, customer data platform Audiens has raised $8m (£6.5m) to support international expansion and strengthen its team in certain European markets. The firm has also named Jonathan Brech as CEO, replacing founder Marko Maras who will now head up product strategy and innovation. More

TV Measurement Firm 605 Invests in Adscribe

Apr 23 2020

TV ad impact measurement company 605 has made a 'strategic' but unspecified investment' in London and Dublin-based advertising technology, measurement and services business Adscribe. More

Tobii CFO to Depart

Apr 23 2020

Swedish eye tracking developer Tobii AB has announced that Chief Financial Officer Johan Wilsby has decided to leave his position to move to a new company. Wilsby has a six-month notice period and will leave Tobii in the autumn. More

YouGov Reports Revenue Rise and No Pandemic Impact

Apr 22 2020

YouGov has reported a 16% increase in revenue to £76.9m in its half-year (HY) results for the six months to 31st January, compared with HY 2019, when revenue increased 18% to £66.5m. The firm also says it has not yet seen any 'material impact' to the business from the Covid-19 pandemic. More

MrWeb 21 YEARS FEATURE: 3 App Marketing & Metrics Myths

Apr 22 2020

Continuing this week's focus on 'Insights in the Mobile Age' Andy Chandler, General Manager, UK & Ireland at mobile measurement and fraud prevention specialist Adjust, debunks three fashionable but misplaced ideas from this booming market. More

Pandemic Hits Market Research Budgets Hardest

Apr 22 2020

Market research has been listed as the worst-performing category in the latest IPA Bellwether Report, as UK marketing budgets decline at the fastest rate since the global financial crisis of 2009. More

Ex-Comscore Leaders Join eCommerce Analyst Profitero

Apr 22 2020

Former Comscore CEO Bryan Wiener and President Sarah Hofstetter have both joined eCommerce analytics platform Profitero with the same job titles, while Sandor Palfy, former CTO of LogMeIn, has joined as CTO. The firm has also raised $20m in a Series B round of investment. More

Ebiquity Hires Dentsu Aegis' Nick Waters as Group CEO

Apr 22 2020

UK-based media and marketing analytics firm Ebiquity has appointed Nick Waters as Group Chief Executive Officer, following the resignation of Michael Karg last year. More

Funds for Marketing Intelligence Platform Adverity

Apr 22 2020

AI-powered data integration and marketing intelligence platform Adverity has raised $30m in a Series C financing round, which it will invest in research and development, and use to advance its product offerings. More

Royal Statistical Society Launches Covid-19 Task Force

Apr 22 2020

The Royal Statistical Society (RSS) has launched a 'task force' to provide its collective expertise to UK national and devolved governments and public bodies, regarding statistical issues during the Covid-19 pandemic. More

Schlesinger Group Buys Qual Specialist 20|20 Research

Apr 21 2020

In the US, international data collection business Schlesinger Group has acquired qualitative technology-led research services provider 20|20 Research for an undisclosed sum. Jim Bryson, founder and former Chair at 20|20, is retiring from the business. More

MrWeb 21 YEARS FEATURE: You've Missed the Boat [part 2]

Apr 21 2020

'You've Missed the Boat - but they're Every 30 Minutes'. The concluding part of RealityMine CEO Chris Havemann's upbeat look at the impact of mobile tech on market research. Today: Why MR firms are 'fundamentally well-positioned', and where the immediate opportunities lie. More

Merkle to Retire Periscopix Brand

Apr 21 2020

Data-driven performance marketing agency Merkle is retiring its Periscopix brand as part of a drive towards an 'enhanced operating model'; and its media agency will now be known simply as Merkle. More

Added Funds for Alcohol Analyst Overproof

Apr 21 2020

Alcohol sector market analyst Overproof has raised an additional $1.25m from unnamed existing investors, in its fourth round of seed funding. More

Catalina Names New CFO

Apr 21 2020

In the US, shopper intelligence provider Catalina has appointed Robert 'Bob' Reich as its new Chief Financial Officer. More

MrWeb 21 YEARS FEATURE: You've Missed the Boat [part 1]

Apr 20 2020

... but they're Every 30 Minutes. Kicking off a week of coverage from our 'Insight in the Mobile Age' supplement, RealityMine CEO Chris Havemann looks at the continuing opportunity for market researchers in a world of consumers and media changed almost out of recognition by the mobile revolution. Part 1 of 2. More

ManyChat Buys eCommerce Analyst Converlytics

Apr 20 2020

In the US, chat marketing platform ManyChat has acquired eCommerce tracking firm Converlytics, a specialist in attribution analytics connecting Facebook Messenger to Shopify. Terms of the deal were not disclosed. More

Rolls Data Alliance Targets Economic Recovery

Apr 20 2020

British engineering legend Rolls-Royce has announced the launch of Emer²gent, an alliance of data experts aiming to support global businesses and governments recovering from the economic impacts of Covid-19. Members include IBM and Google Cloud. More

zeotap Launches Customer Intelligence Platform

Apr 20 2020

Mobile user data specialist zeotap has launched a customer intelligence platform, to help brands connect and convert their first-party data into 'actionable' customer intelligence. More

Location Data Firm Blis Launches Home Targeting Tool

Apr 20 2020

Location data ad technology firm Blis has launched a product called 'Habits to Home Targeting', to help brands adapt their advertising for the new 'stay at home' world. More

Infogroup Hires Former IRI Exec Robert Konkos

Apr 20 2020

In New York, data and marketing solutions provider Infogroup has appointed former IRI exec Robert Konkos as Vice President of its Enterprise Division, with a remit to expand the firm's agency services market footprint. More

Maru/Matchbox Launches 'Pop-up Communities' Tool

Apr 17 2020

Canada-based communities specialist Maru/Matchbox has launched a branded tool called 'Pop-up Communities', which it says can be deployed in just fourteen days. More

PureSpectrum Launches 'Quota Based Pricing' Feature

Apr 17 2020

In the US, online sample marketplace PureSpectrum has introduced a feature called Quota Based Pricing (QBP), through which clients can price each quota within a project uniquely and capture harder to reach audiences faster with a customized incentive. More

IAB Europe Launches Digital Ad Measurement Framework

Apr 17 2020

In Brussels, ad industry association IAB Europe has launched the first version of a framework of definitions and standards to support those who invest in digital media research. More

MRS 'Disappointed' with Government's Covid-19 Response

Apr 17 2020

In an update to members regarding the Covid-19 pandemic, MRS Chief Executive Jane Frost has said she is 'disappointed' that the UK government has not yet found a way round the issue of remunerating directors of limited companies who take all their income from dividends. More

Extra Funding for Personalization Specialist Attentive

Apr 17 2020

In the US, personalized mobile messaging platform Attentive has extended its Series C round of funding to $110m, with the proceeds used to expand headcount and develop new product functionalities. More

DAN Brings Forward Full Acquisition of Merkle

Apr 16 2020

Marcoms group Dentsu Aegis Network (DAN) has brought forward the acquisition of the remaining shares in US-based data-driven performance marketing agency Merkle. According to reports, DAN has paid about $108m (£86.4m) to buy those shares from Merkle's staff and shareholders. More

The Insights People Promotes Two, Hires Seven

Apr 16 2020

UK-based kids, parents and family market intelligence provider The Insights People has promoted two of its team, including Richard Craig who moves into the newly created position of Chief Data & Information Officer. The firm has also appointed seven new members of staff. More

W20 Buys Healthcare Social Media Analyst Symplur

Apr 16 2020

Healthcare marcoms specialist W20 has acquired social media analytics platform Symplur, which also operates exclusively in the healthcare sector. Terms of the deal have not been disclosed. More

Retail Data Firm EDITED Raises $29m Growth Capital

Apr 15 2020

Retail data and analytics company EDITED has raised $29m in a round of funding, which it will use to boost product development, hire new staff, and expand its global presence. More

Growth Funds for Behavioural Researcher EyeSee

Apr 15 2020

Behavioural research specialist EyeSee has raised EUR 300m in a round of funding, which it will use for futher international business expansion and technical innovation. More

MessageGears Launches Segment Personalization Tool

Apr 15 2020

US-based customer marketing platform MessageGears has launched a tool called Segment, through which marketers can create dynamic audiences using live, real-time data, and use the results to drive personalized messaging campaigns through e-mail, mobile push and SMS. More

Caffeine Marketing Expands to Bristol

Apr 15 2020

South West of England-based digital specialist Caffeine Marketing, which also owns Caffeine Market Research, is opening an office in Bristol. More

Obituary: Panelbase Founder Angus Webb

Apr 14 2020

Angus Webb, the founder and Managing Director of online research supplier Panelbase, died last Wednesday evening from the COVID-19 virus, at a hospital in Spain. He was 45 years old. More

Toluna Launches Cross-Device Measure in China

Apr 14 2020

Online community and survey tech provider Toluna has launched an online data collection solution in China, to analyze cross-device consumer behavioral data in real time. More

IntegriChain Buys Cumberland Life Sciences Division

Apr 14 2020

In the US, life sciences data company IntegriChain has acquired the Life Sciences division of healthcare consulting and services firm Cumberland, for an undisclosed sum. More

Comscore Debuts Digital Media Trend Reports

Apr 14 2020

Comscore has launched a new series of weekly custom reporting options, aimed at understanding rapid changes in consumer behavior due to social distancing. More

Node Raises Funds to Expand 'Artificial Intuition'

Apr 14 2020

San Francisco-based business intelligence firm Node has raised $6m in a funding round, for use in helping businesses without much machine learning or coding experience to use artificial intelligence (AI) across contact centers, employee talent, and customer retention initiatives. More

Léger and Berger are New ESOMAR Canadian Reps

Apr 14 2020

Industry body ESOMAR has appointed Leger CEO Jean-Marc Léger and Maru/Blue MD Rob Berger as its new Canadian representatives. More

Illuminera Launches 'Behave!' Change Unit

Apr 9 2020

Asia Pacific-based data-led marketing and strategy consulting group Illuminera has partnered with marketing insights professional Ashok Sethi, to launch a specialist marketing and behavior change division called 'Behave!' More

Lewers Launches 'Research by Bot' Agency in Australia

Apr 9 2020

A number of the team behind Australia's Lewers Research have launched a voice and chat bot agency called 'Research by Bot', promising clients ready-to-launch or custom qualitative research at scale. More

Miaozhen Splits into MI and BI Units

Apr 9 2020

In China, third party marketing data and tech provider Miaozhen Systems has split into two units: Omni-marketing Intelligence (OMI) and Business Intelligence & Analytics (BIA). More

Zoom Hires Former Facebook CSO and Sets Up Council

Apr 9 2020

Following concerns over the safety of videoconferencing app Zoom, the firm has appointed former Facebook Chief Security Officer Alex Stamos as an Advisor and has set up a CISO (Chief Information Security Officer) Council to advise on privacy, security and technology issues and best practices. More

PlaceIQ Buys Foot Traffic Specialist FreckleIOT

Apr 8 2020

New York-based location intelligence firm PlaceIQ has acquired location data and foot traffic measurement business FreckleIOT from off-line media measurement firm Freckle. Terms of the deal have not been disclosed. More

IA Urges Scrapping of Non-Compete Agreements

Apr 8 2020

US industry body the Insights Association (IA) has urged its members - and all MR and data analytics organizations - to scrap the enforcement of non-compete agreements for employees made redundant without full compensation, during the COVID-19 pandemic. More

Glassbox Raises $40m to Expand Digital Analytics Platform

Apr 8 2020

Web site and mobile app analytics platform Glassbox has raised $40m in a Series C round of funding, which it will use to expand its teams globally, as well as invest in further enhancing its products. More

Ipsos Initiates Business Protection Cost Saving Measures

Apr 8 2020

Ipsos has implemented a series of measures intended to protect its margins, its liquidity and its ability to work with its customers, as a result of the COVID-19 pandemic. More

Location Data Firms Factual and Foursquare to Merge

Apr 7 2020

Location data providers Factual and Foursquare are merging, to create what the former's founder and CEO Gil Elbaz says is the number one independent leader in location-based technology and data. Terms have not been disclosed. More

System 1 CFO Geddes to Leave after Seventeen Years

Apr 7 2020

Marketing and MR Agency System 1 has announced that its Chief Financial Officer James Geddes is stepping down on April 20th, after seventeen years with the firm. He will be succeeded by former British Airways exec Chris Willford. More

Kantar Audiences Rolls Out in Europe

Apr 7 2020

Kantar has launched its Audiences service in Europe, with an initial roll-out in the UK, France and Germany. More

Insights People Launches Fast Turnaround SnapSurvey

Apr 7 2020

Kids, parents and family specialist The Insights People has launched a service called SnapSurvey, allowing brands to get answers about the kids and parents' demographic within 72 hours. The launch spans five continents. More

Neustar Sells Registry Business to Focus on OneID

Apr 7 2020

In the US, consumer data provider Neustar has sold its Internet domain name registry services business to domain registrar and web site hosting company GoDaddy, allowing it to focus on its identity intelligence platform, OneID. Terms of the deal have not been disclosed. More

Comscore Launches Rapid Local TV Ratings Service

Apr 6 2020

Audience measurement firm Comscore has launched QuickScore, a TV ratings report giving viewing data to local media within 48 hours of broadcast. More

MRS Sends Second Letter to UK Government

Apr 6 2020

MRS Chief Executive Jane Frost has again written to UK Chancellor Rishi Sunak, urging 'one simple step to save one of the UK's world leading sectors'. More

AppsFlyer Hires Experian Exec to Lead NA Sales

Apr 6 2020

In San Francisco, mobile app measurement and attribution platform AppsFlyer has appointed long-time Experian exec Mar Brandt as Senior Vice President and Head of Sales. More

InMobi Brings in North America SVP, Media

Apr 6 2020

In San Francisco, mobile marketing and ad platform InMobi has appointed former Criteo exec Greg Archibald as SVP Media, North America. More

VideoAmp 'Commingles' Linear TV and OTT Datasets

Apr 6 2020

In the US, TV software and data platform VideoAmp has launched a 'commingled' dataset, boasting 26 million households on 37 million devices, and creating what the firm describes as the 'largest and most robust' linear television and OTT dataset in the advanced television market. More

TechTarget Launches Active MSP Identification Platform

Apr 6 2020

In the US, B2B tech purchase intent data and services provider TechTarget has launched an SaaS-based platform to help companies identify verified managed service providers (MSPs) who are actively evaluating IT products to purchase and resell. More

Medallia Launches Video-based Innovation Tools

Apr 3 2020

Silicon Valley customer experience management specialist Medallia has launched a suite of tools using video communication and crowdsourcing to speed up the innovation process. More

Funds and New Product for Tech Insights Firm Pulse

Apr 3 2020

Research platform and interactive community Pulse has raised $6.5m in a Series A round of funding, which it will use to scale its platform, expand the engineering and content teams, and accelerate product innovation. The firm has also launched a product recommendation engine called Product IQ. More

Former GAP Data / Analytics SPV Joins Amperity

Apr 3 2020

Chris Chapo, formerly SVP of Data and Analytics at clothing retailer GAP, has joined AI-customer data platform (CDP) Amperity as Vice President of Customer Success, responsible for expanding the analytics and customer intelligence offering. More

More Funds for Belgium's Collibra

Apr 3 2020

Belgian data management company Collibra has raised $112.5m in a new round of funding, bringing its total raised to date to $345.5m. More

ESOMAR Moves to Boost Insights Sector Covid-19 Role

Apr 2 2020

Industry association ESOMAR has called on national government and business leaders who commission research to regard data as an 'essential source' in understanding citizens during the Covid-19 pandemic; and has launched two related data-sharing initiatives. More

HighTech and Whereby Launch Focus Group Platform

Apr 2 2020

In London, live video streaming technology specialist HighTech Development has partnered with online video meeting software developer Whereby, to develop a suite of new products. The first of these tools is a platform for market research focus groups called HT FACE. More

Evaluate Buys Black Swan Analysis

Apr 2 2020

Pharma sector commercial intelligence and predictive analytics provider Evaluate has acquired UK-based Black Swan Analysis, which provides valuations, commercialisation plans and insight for companies in the healthcare industry. Terms of the deal have not been disclosed. More

Rewired Seeks UK and US Investment Opportunities

Apr 2 2020

London-based AI-focused venture studio Rewired is looking to make investments of $5m to $30m in US and UK businesses across the machine learning, robotics, bionics, smart sensors, mapping and localisation sectors. More

Pyramid Analytics Gets Funds for Global Expansion

Apr 2 2020

Amsterdam-based business intelligence (BI) platform Pyramid Analytics has raised $25m in a funding round, and will use it to expand its global presence and develop new partnerships. More

Marketers 'Lack Proper Real-Time Data Systems'

Apr 2 2020

Senior marketer network the CMO Council has launched a new report called 'Measuring Marketing in the Moment', with initial findings demonstrating that most marketers lack the necessary data, analytics and real-time systems needed to respond quickly to consumer behavior and intent. More

Bain Sells Kantar's SRDS to Ad Tech Firm

Apr 1 2020

Private equity firm Bain Capital has sold Kantar's SRDS (Standard Rate & Data Service) to French ad tech company Adwanted Group. Terms of the deal have not been disclosed. More

Funds for Behavior Analytics Specialist Anagog

Apr 1 2020

Anagog, which provides on-device solutions for understanding 'phone users' real-world behavior, has raised an initial $10m in Series C funding. The investment will be used to expand the firm's global sales and delivery capabilities, and support its core R&D team. More

SRAX Launches 'Lightning Insights' Service

Apr 1 2020

In the US, consumer data management tech company SRAX has launched a solution called BIGtoken Lightning Insights, which claims to return 'robust audience insights in just hours'. More

TapClicks Hires New CFO and VP of People Success

Apr 1 2020

In the US, digital marketing and performance analytics specialist TapClicks has added two senior execs to its team: Kevin Thompson as Chief Financial Officer, and Marielle Smith as Vice President of People Success. More

Thomas Industrial Data Launches for Supply Chain Trends

Apr 1 2020

In New York, product sourcing, supplier selection, and marketing solutions business Thomas has launched a division called Thomas Industrial Data, to provide a resource for sourcing and supply chain trends across the manufacturing and industrial sectors. More

SurveyMonkey Debuts Product and Concept Test Tools

Mar 31 2020

DIY research software firm SurveyMonkey has launched a suite of tools called Expert Solutions, through which customers can test product and marketing concepts with a global audience. More

V12 Rolls Out 'Purchase Intender' Targeting Solution

Mar 31 2020

In the US, purchase intent insight provider V12 has launched a solution which uses ID graph technology and the firm's range of consumer data assets to pinpoint 'purchase intenders' visiting their web sites. More

Security Experts Raise Zoom App Privacy Concerns

Mar 31 2020

As more people work from home because of the Covid-19 pandemic, a number of privacy experts have raised concerns over the safety of videoconferencing app Zoom. More

SurveyMonkey Hires Data, Brand and IR Leaders

Mar 30 2020

DIY online research software company SurveyMonkey has appointed Amit Sethi as Vice President of Data, Karen Budell as VP of Brand Marketing and Gary Fuges as VP of Investor Relations. More

Deloitte Buys Local Data Specialist Bistech

Mar 30 2020

In Australia, management consultancy Deloitte has acquired local data analytics specialist Bistech, whose co-owners Shane Morgan, Justin Hoareau and Brad Culbert will be joining Deloitte's Analytics & Cognitive consulting practice in leadership positions. Terms have not been disclosed. More

$70m Funds for Data Transformation Firm Dremio

Mar 30 2020

Data curation software firm Dremio has raised $70 million in a Series C round of equity finance. Funds will be used to fuel the expansion of the company's product capabilities, and its go-to-market and engineering operations. More

Sermo Invites Doctors to Respond to New Covid-19 Study

Mar 30 2020

US-based healthcare polling company and online physician community Sermo has invited all doctors globally to participate in a Covid-19 Real Time Barometer study, providing a weekly perspective of physicians' insights and perspectives on the crisis. More

Socialbakers Opens Platform to Help NGOs Communicate

Mar 30 2020

Social media monitoring and marketing platform Socialbakers has opened up its platform to help non-governmental organizations (NGOs) around the world communicate, and inform and educate the public through social media channels during the Coronavirus pandemic. More

Kantar's MacGregor Named Bakamo Public MD

Mar 27 2020

UK-based social media listening specialist Bakamo has appointed former Kantar director James MacGregor as Managing Director of its Public division. More

Larimer Rejoins PureSpectrum to Lead East Sales Team

Mar 27 2020

In the US, Arianne Larimer has returned to online sample marketplace PureSpectrum as VP Client Development, in charge of the East Sales team, after a stint at video analytics firm Voxpopme. More

Funds for Employee Language Specialist Espressive

Mar 27 2020

In the US, AI-driven employee language understanding specialist Espressive has raised $30m in a Series B round of funding, which it will use to expand its natural language processing engine and its Barista 'employee language cloud' (ELC). More

Acosta Hires CIO for Analytics Development Effort

Mar 27 2020

In the US, retail sales, marketing and services company Acosta has appointed Sharon Hart as Chief Information Officer, to further develop the firm's proprietary digital and analytic solutions. More

China's MiningLamp gets $300m Expansion Funding

Mar 27 2020

Beijing-based big data mining and AI company MiningLamp Technology has raised $300m in a Series E round of funding, which it will use to invest in its research efforts, add to its team, and expand its business. More

StatSocial Rolls Out 'Crisis Insights'

Mar 27 2020

In the US, social media analytics specialist StatSocial has launched an audience research service called Crisis Insights, as a direct response to the Covid-19 pandemic. More

Kids Insights Expands to Mexico

Mar 26 2020

UK-based kids, tweens and teens specialist Kids Insights has launched in Mexico, where it will survey a total of 21,000 children each year. More

New Funds for Healthcare Data Firm MetiStream

Mar 26 2020

In the US, healthcare data analyst MetiStream has raised an undisclosed amount of funding, for use in expanding and accelerating sales, marketing and product development. More

Impact Promotes for New Partnerships Role

Mar 26 2020

In Australia, marketing intelligence and analytics specialist Impact has promoted Michael Head for a newly created role, Chief Partnerships Officer; and appointed Rob Perdue to its Board of Directors. More

Growth Funds for Customer Analyst Revuze

Mar 26 2020

US and Israel-based customer analysis software firm Revuze has raised $5.1m in a Series A round of financing, which it will use to expand its sales and marketing efforts, and hire for its R&D department. More

Obituary: Taylor Nelson co-founder Tony Cowling

Mar 25 2020

Tony Cowling, co-founder of Taylor Nelson, died on Saturday 14 March 2020, after a short illness. More

US Insights Sector Appeals for Government Help

Mar 25 2020

In the US, Melanie Courtright, CEO of non-profit trade body the Insights Association, has called on Congress and the White House to help the research sector respond to what she describes as the 'catastrophic impact' the coronavirus pandemic is having on the $35 billion industry. More

WPP AUNZ's first Chief Customer Officer to Depart

Mar 25 2020

Sunita Gloster, the first Chief Customer Officer of market research and media buying group WPP AUNZ, is to leave the business 'by mutual decision'. More

Vionlabs Debuts Emotional Fingerprint API

Mar 25 2020

Sweden, Stockholm-based video discovery platform Vionlabs has launched a cloud-based solution called Emotional Fingerprint API, in a bid to help media companies make better decisions based on artificial intelligence-generated video data and insights. More

Customer Service Platform Ada Gets $44m Investment

Mar 25 2020

In Canada, customer service platform Ada has raised $44m in a Series B round of funding, which it will use to scale its technology and provide enhanced functionality, including helping organizations benchmark efficiency gains against customer satisfaction. More

Facebook 'Knew about Inflated Video Metrics for Years'

Mar 24 2020

Last year, Facebook agreed to settle a class-action lawsuit over the alleged inflation of its video audience metrics by anything up to 900%. An amended filing now claims the firm's execs were aware of its overestimating the number of people advertisers could reach, as far back as 2015. More

Expansion Funds for Speech Recognition Firm Deepgram

Mar 24 2020

In the US, speech recognition specialist Deepgram has raised $12m in a Series A round of funding, which it will use to expand both its team and its technology. The firm has also added two new features to its platform. More

Voting Platform Ranker Debuts TV Recommendation Tool

Mar 24 2020

In the US, consumer voting web platform Ranker has launched an app called Watchworthy, which uses a proprietary machine learning platform to deliver personalized TV recommendations. More

ESOMAR Joins MrWeb for Global MR Jobs Alliance

Mar 24 2020

Global association ESOMAR is teaming up with MrWeb and its existing partner Women In Research to give data and insights professionals access to the world's largest specialist index of job opportunities, with new packages and offers also launched. More

MRS Asks UK Chancellor to Back Profession

Mar 23 2020

Jane Frost, Chief Executive of Britain's MRS, has written to the Chancellor of the Exchequer Rishi Sunak warning of the 'immediate and potentially catastrophic impact' of the Covid-19 crisis on the industry, and asking for further help in protecting it. More

MrWeb 21 YEARS FEATURE: 7 Steps to a Better Mobile Survey

Mar 23 2020

Resuming our series looking in depth at mobile data and insights, QuenchTec Survey Designer Dennis Sewberath highlights seven ways to turn a survey into a 'beautiful conversation', for the sake of better feedback and higher completion rates. More

Nepa to 'Shift Focus from Growth to Profitability'

Mar 23 2020

Stockholm, Sweden-based brand tracking and consumer science specialist Nepa has reported net sales up 10.7% (constant currency) in the fourth quarter of 2019 and 7.5% in the full year; but also an increased loss (EBIT) for both periods - a statistic its new CEO is determined to change. More

Location Analytics Take Centre Stage with Covid-19

Mar 23 2020

Governments in many countries are using or examining the use of location intelligence from mobile phones to track the spread of Coronavirus and the behaviour of their populations - leading some to worry about privacy; while private data from mobile analyst OnAudience compares the willingness of Poles, Italians and Brits to curtail their movements. More

Enero Appoints Temporary co-CEOs

Mar 23 2020

Australian research and marcoms group Enero, the owner of MR agencies The Leading Edge (TLE) and Jigsaw Research, has appointed CFO Brendan York and Chief People and Culture Officer Fiona Chilcott as acting co-CEOs, while it seeks a permanent replacement for Matthew Melhuish. More

ARF Campaigns to Promote Census

Mar 23 2020

US-based association the ARF (Advertising Research Foundation) is to support the U.S. Census Bureau in building awareness of the 2020 Census, and encouraging participation. More

UserTesting Gets Funds and Buys 'Teston' Platform

Mar 20 2020

Customer insights platform UserTesting has raised $100m in new funding, which it will use to increase market share and accelerate investment. The firm has also acquired Norway-based multilingual experience testing specialist Teston, for an undisclosed sum. More

Former Comscore Exec Josh Chasin Joins VideoAmp

Mar 20 2020

In New York, former Comscore Chief Research Officer Josh Chasin has joined TV software and data platform VideoAmp as Chief Measurability Officer. More

Maven Buys UX Personalization Firm LiftIgniter

Mar 20 2020

In the US, thought leader publisher coalition Maven has acquired user experience (UX) personalization specialist LiftIgniter for an undisclosed sum. More

Community Specialist Vanilla Wins Expansion Funds

Mar 20 2020

In Canada, online customer community solution provider Vanilla Forums has secured an undisclosed amount of investment, which it will use to expand into new markets. More

Seed Funds for Behavior Analyst Convizit

Mar 20 2020

In Israel, product and user journey behavior analyst Convizit has closed a $5m seed round of funding, which will be used to double the size of its team, accelerate product research and development, and launch sales and marketing initiatives. More

Comscore Debuts 'Epidemic' Brand Safety Filter

Mar 19 2020

Comscore has launched an 'Epidemic' brand safety segment, providing brands with contextual targeting filters to ensure that their advertising does not appear in content relating to the health crisis created by Covid-19. More

IAB and Tech Lab Create New Measurement Role

Mar 19 2020

In the US, the Interactive Advertising Bureau (IAB) and its non-profit research, development and standard-setting consortium the IAB Tech Lab have hired Angelina Eng for the newly created role of Vice President of Measurement and Attribution. More

Kaykas-Wolff Takes New President Role at Lytics

Mar 19 2020

Former Webtrends marketer Jascha Kaykas-Wolff has been hired as the first President of real-time customer data platform Lytics. More

Zylotech Names New Chief Exec

Mar 19 2020

In the US, B2B customer intelligence platform Zylotech has appointed Ernie Cormier as CEO and President, replacing founder Abhi Yadav, who will continue to lead the company's innovation efforts as Chief Technology Officer. More

New CEO for Conversation Intell Platform Chorus.ai

Mar 19 2020

San Francisco-based Chorus.ai has appointed Jim Benton as Chief Executive Officer, replacing founder and President Roy Raanani. The company has also hired Tat Ng as Vice President of Engineering. More

VideoAmp Buys Conversion Logic

Mar 18 2020

In the US, TV software and data platform VideoAmp has acquired cross-channel attribution, measurement and analytics solutions firm Conversion Logic. Terms of the deal have not been disclosed. More

Forethought Australia Names New CEO

Mar 18 2020

Diane Shelton has been appointed Chief Executive Officer of marketing advisory, insights and analytics firm Forethought Australia; replacing founder Ken Roberts who will move into the Executive Chairman role, while continuing as President of Forethought USA. More

Former InMoment President Named Voxpopme Chairman

Mar 18 2020

Birmingham, UK-based video analytics firm Voxpopme has brought in former InMoment President Lonnie Mayne as Chairman of its Board of Directors. More

Adjust Hires 'Coalition Against Ad Fraud' Head

Mar 18 2020

Mobile measurement and fraud prevention specialist Adjust has appointed Ville Mikkola as Head of its Coalition Against Ad Fraud (CAAF), the industry-wide alliance the firm set up to tackle ad fraud. More

Fiftyfive5 Expands Team in Christchurch

Mar 18 2020

In New Zealand, insights consultancy Fiftyfive5 has expanded its team in Christchurch with the appointment of Niamh Buchanan as a Senior Consultant. More

AudienceProject Named Finland's Official Partner

Mar 17 2020

Tech-based market research company AudienceProject has replaced Comscore as the official measurement partner for Media Metrics Finland, the measurement body for the country's web sites and apps. More

Obituary: SRI Co-founder Gale Metzger

Mar 17 2020

Gale Metzger (pictured), co-founder of Statistical Research, Inc. (SRI), died on March 16, 2020 in New Jersey at the age of 83. More

Industry Urges Emergency Delay in CCPA Enforcement

Mar 17 2020

In the US, the Insights Association (IA) has joined 33 other industry groups to 'implore' the California Attorney General, Xavier Becerra, to delay enforcing California's new privacy law until January 2nd, 2021, because of the 'havoc' being caused by the coronavirus outbreak. More

Toluna Adds Senior Execs in North America and India

Mar 17 2020

Consumer intelligence platform Toluna has appointed Ron Ruffinott as a Senior Research Solutions Consultant based in the company's US headquarters in Connecticut; while Dixit Chanana joins as Country Director in India, based in the Gurgaon office. More

IAB Hires for New Research Team Leadership Role

Mar 17 2020

In New York, the Interactive Advertising Bureau (IAB) has hired Brad Berens for a newly created role, Editor-in-Chief and Senior Vice President, in charge of its research team and thought leadership activities. More

MRUC Clarifies with Name Change

Mar 17 2020

Industry body MRUC (Media Research Users Council) has changed its name to MRUC India, a move intended to 'capture its national stature'. More

Amplitude Buys A/B Testing Disrupter ClearBrain

Mar 16 2020

In the US, product intelligence specialist Amplitude has acquired predictive analytics firm ClearBrain, for an undisclosed sum. More

UK's MR Charity Offers Coronavirus Support

Mar 16 2020

With the Covid-19 pandemic now sweeping the world, research charity the MRBA has issued a statement reminding UK employers that it is here to help, including in cases where the industry's casual workers get into severe financial hardship due to the impact of the virus. More

Nuvi Extends 'Listening' Platform

Mar 16 2020

Lehi, Utah-based social media 'listening' platform Nuvi has added a suite of collaboration and engagement solutions to its analytics platform. More

Funds for Oil and Gas Data Firm Validere

Mar 16 2020

Canada-based informatics platform Validere has closed $15m in Series A funding, which it says will be used to scale in its rapidly growing US market, expand its team and grow its technological capabilities across the oil and gas ecosystem. More

Privacy Bill Stalls Over Consumers' Right to Sue

Mar 16 2020

In Washington state, western USA, a bill that would have given residents new rights over data collection and use, including the right to opt out of targeted advertising, has been dropped by deputies apparently worried by the prospect of multiple prosecutions by consumers. More

'Three or Four' Potential Buyers for Comscore

Mar 13 2020

Comscore has completed a second round of discussions with potential buyers including Symphony Technology, according to reports. More

Illuminera Buys Singapore Agency DASS

Mar 13 2020

Asia Pacific-based group Illuminera has announced the acquisition of Singapore-based digital and shopper marketing boutique DASS. More

Interpublic Veteran Cohen is New IAB President

Mar 13 2020

Trade association the Interactive Advertising Bureau (IAB) has appointed David Cohen as President, focusing on strategy, growth and operational excellence and starting on April 1st. He reports to CEO Randall Rothenberg. More

Funds for In-Store Video Analytics Firm Deep North

Mar 13 2020

Silicon Valley-based computer vision and AI-powered video analytics company Deep North has closed a $25.7m Series A funding round, which it says will be used in 'digitizing the next generation of brick-and-mortar retail and shopping centers on a global level'. More

Realeyes Appoints Head of Japan Office

Mar 13 2020

UK-based emotion analytics specialist Realeyes has appointed Kyoko Tanaka to lead its Tokyo office. More

Esports Measurement Integration for Comscore

Mar 13 2020

Audience measurement firm Comscore has announced a partnership with multiplayer entertainment platform Twitch, adding tagless audience reporting of the latter's livestreaming, including gaming and esports insights, to the former's digital audience solutions. More

Trax Acquires Survey.com

Mar 12 2020

Retail and consumer goods analytics firm Trax has acquired on-demand retail services platform Survey.com, which provides full-service research solutions, survey programming, data management and analysis, and reporting services. Terms of the deal have not been disclosed. More

Remesh Raises $25m to Expand Company and Platform

Mar 12 2020

MR software firm Remesh has raised $25m in a Series A2 round of funding, which will be used to drive expansion of the company and its platform. More

Burke, Inc. Creates New CRO Role

Mar 12 2020

US research and training company Burke, Inc. has promoted Jamie Baker-Prewitt for a newly created role, Chief Research Officer. More

Route Adds 'Spot Level' Audience Measurement

Mar 12 2020

In the UK, out-of-home (OOH) audience research body Route has launched a measurement system which offers 'spot level' audience measurement at 15-minute levels for ads shown on any digital poster or screen, in order to pinpoint who is exposed to ads and for how long. More

Adjust Hires Two from Branch Metrics

Mar 12 2020

In the US, mobile measurement and fraud prevention specialist Adjust has appointed Kelly Mullins as Global Director, Agency Partnerships; while Bill Gerber takes on the post of Head of Enterprise Sales, US. Both previously worked at cross-platform measurement specialist Branch Metrics. More

Merkle RMG Names First CEO

Mar 12 2020

In the US, processing, data and technology provider Merkle Response Management Group (RMG) has promoted Bill Sayre to serve as its first Chief Executive. More

Valassis Launches Connected TV Targeting Solution

Mar 12 2020

In the US, shopper targeting firm Valassis has launched a solution to help brands and advertisers reach the streaming TV audience with personalized advertising, using analysis of their interests, in-market signals and location. More

Kantar Makes First Acquisition since Bain Takeover

Mar 11 2020

Kantar has acquired data-led, digital marketing and analytics consultancy Mavens of London for an undisclosed sum. This is Kantar's first acquisition since its takeover by private equity firm Bain Capital last year. More

Gyana Raises Funds for No-Code Data Science Approach

Mar 11 2020

London-based Gyana - a platform through which non-technical people can run data science analytics on any structured dataset - has secured a $3.9m round of funding, which it will use to drive its next stage of growth across Europe and India. More

Directions in Research's Paul Izzo Joins Logit

Mar 11 2020

Toronto-headquartered research and data collection firm The Logit Group has hired Paul Izzo as Vice President, Sales & Business Development. He joins in the US, after 21 years at Directions in Research. More

BARB Integrates with IPA TouchPoints

Mar 10 2020

UK television audience measurement body BARB has combined its daily audience data with the IPA's TouchPoints survey, to help media owners, clients and agencies understand more about viewers through a wider range of behavioural definitions. More

Complaint Sparks Criteo Privacy Investigation

Mar 10 2020

Paris-based ad targeting and retargeting specialist Criteo is being investigated by French data protection watchdog the CNIL, following a complaint made by campaigning group Privacy International. More

Kantar Man Joe Baldini Named InCrowd CTO

Mar 10 2020

In the US, healthcare market research firm InCrowd has appointed former Kantar exec Joseph Baldini as Chief Technology Officer, leading its engineering function. More

Reid Campbell Group Gears Up with CFO Appointment

Mar 10 2020

In Vancouver, Canada, Reid Campbell Group, the parent company of Reach3 Insights and Rival Technologies has appointed Ivan Chan as Chief Financial Officer. More

Forecast5 Analytics Buys Geovisual Analyst GuideK12

Mar 10 2020

In the US, Forecast5 Analytics has acquired geovisual analytics tool developer GuideK12. Terms of the deal have not been disclosed. More

Loyalty Solutions Firm Raises AI Funds

Mar 10 2020

Munich, Germany-based enterprise loyalty specialist Loyalty Prime has raised EUR 5m in a Series B round of funding, which it will use to drive the development of its software, based on artificial intelligence. More

WPP AUNZ Launches Innovation Business 'big'

Mar 9 2020

In Australia, marcoms and media buying group WPP AUNZ has launched a new product development business called 'big', promising to create new categories, new markets and new revenue for clients. More

Former SurveyMonkey / Twitter Execs Set Up Growth Fund

Mar 9 2020

Former SurveyMonkey and Euclid exec Brennan O'Donnell, and his business partner Stephen McIntyre, who previously worked at Twitter, have launched an $80m growth-stage fund called Frontline X, which will focus on helping US B2B tech firms expand to Europe. More

Infogroup Hires Former Client as Chief Product Officer

Mar 9 2020

In the US, data and marketing solutions provider Infogroup has appointed former client Rohan Chandran as Chief Product Officer, charged with leading the company's data strategy and products. More

Hootsuite Integration for Brandwatch

Mar 6 2020

Social media management software firm Hootsuite has partnered with UK-based analyst and insights firm Brandwatch to offer a new 'listening' solution allowing clients to find and analyse key conversations relevant to their brand. More

Cint Hires CTO

Mar 6 2020

Cint has added Helene Stafferöd Westerlund as Chief Technology Officer, heading up its global technology objectives as part of its executive team. More

Partnership for Dynata and CMNTY

Mar 6 2020

Online community specialist CMNTY corporation has announced a partnership with first-party data and insights platform Dynata, promising to help brands improve audience engagement via a more complete picture of customers. More

Voxco Hires CMO and Growth Marketing Leader

Mar 6 2020

In Canada, research software firm Voxco has made two senior appointments: Jonathan Levitt as CMO and Abhey Rana as VP Growth Marketing. More

New CTO for Sitecore

Mar 6 2020

Digital experience management software firm Sitecore has named Tom De Ridder as Chief Technology Officer. More

Resonate Adds AI-Based Segmentation Features

Mar 6 2020

Consumer intelligence provider Resonate has added AI-driven segmentation capabilities to its Ignite Platform, to help clients understand consumer purchasing decisions and personalize their products and communications. More

WPP Buys Data Science Firm Sandtable

Mar 5 2020

Marcoms holding company WPP has acquired London-based data science company Sandtable, which uses an approach called Agent Based Modelling (ABM) for behavioural analytics and advanced simulations. Terms of the deal were not disclosed. More

MrWeb 21 YEARS FEATURE: 4 Keys to Mobile Qual Success

Mar 5 2020

Resuming our series of articles on Insights in the Mobile Age, Ross McLean, Vice President, Mobile Qualitative at 20|20 Research details his four crucial tips for great mobile qual. More

Comscore Launches TV Ratings by Congressional District

Mar 5 2020

Comscore has launched a service called 'Congressional District Ratings', providing insights on local TV audiences matched to US congressional district boundaries, in order to help local stations drive political advertising sales. More

Corporate Insight Debuts Medicare Monitor

Mar 5 2020

In the US, competitive intelligence and user experience research specialist Corporate Insight has expanded its suite of healthcare research tools with the launch of a service called Medicare Monitor. More

Kantar Launches Media Subscription Measure

Mar 5 2020

In the US, Kantar has launched a service called 'Entertainment On Demand', to help the music industry and investors understand the consumer journey for digital video and music subscription services. The service will be rolled out in the UK, Germany, Australia and Japan in H2 2020. More

MRBA Calls for Charity Auction Donations

Mar 5 2020

UK industry charity the Market Research Benevolent Association (MRBA) is asking for donations for its annual auction, which provides funds to research industry execs and their families who have fallen on hard times. More

delineate Hires Product Director

Mar 5 2020

In the UK, insights and data firm delineate has appointed former long-time Lloyds Bank exec James Stewart as Product Director. More

Affle Buys Proximity Measurement Firm Mediasmart

Mar 4 2020

New Delhi, India-based consumer intelligence platform Affle has expanded to Europe, with the acquisition of mobile programmatic and proximity measurement firm Mediasmart, which is headquartered in Spain. More

Route MD James Whitmore Resigns for Health Reasons

Mar 4 2020

In the UK James Whitmore, the MD of out-of-home (OOH) audience research body Route, is to step down for health reasons. Company Chair Katherine Almond is leading the search for a replacement. More

Firms in Automated Respondent Rewards Partnership

Mar 4 2020

In the US, conjoint analysis and MaxDiff tools provider Sawtooth Software has partnered with digital rewards platform Rybbon, aiming to increase response rates by offering automated rewards. More

Schlesinger Buys Panels Firm Market Cube

Mar 3 2020

International data collection group Schlesinger Associates has acquired tech-led sample, survey and quantitative research specialist Market Cube, for an undisclosed sum. More

New Zappi Concept Test Rolled Out

Mar 3 2020

In the US, automated ad and innovation testing platform Zappi has launched a solution called Early Concept, designed to rapidly determine the 'opportunity profile' of different concepts - breakthrough, refresh or emergent for future development. More

Maru Updates Implicit Association Testing Tool

Mar 3 2020

Tech-enabled researcher Maru Group has updated its Implicit Association Testing (IAT) tool, with the addition of a drag and drop interface which it claims eliminates bias and improves the quality of data. More

mParticle Raises $45m for Platform Expansion

Mar 3 2020

In the US, customer data platform mParticle has raised $45m in a Series D round of funding, for use in expanding its platform. More

Genesys Adds Gamification through nGUVU Acquisition

Mar 3 2020

Montreal-based contact center software firm Genesys has acquired machine learning and behavioral analytics company nGUVU, for an undisclosed sum. More

Criteo Launches Search for New CFO

Mar 3 2020

Benoit Fouilland, Chief Financial Officer of ad targeting and retargeting specialist Criteo, has announced plans to leave the company during the second quarter of 2020, and the firm has begun a search for his replacement. More

QuestionPro Buys Healthcare CX Firm Care Experience

Mar 2 2020

Survey software provider QuestionPro has acquired healthcare CX platform Care Experience. Terms of the deal have not been disclosed. More

New Global CEO for Acxiom

Mar 2 2020

Data and marketing services company Acxiom has promoted Chad Engelgau to the role of Chief Executive Officer, based in New York. He replaces Dennis Self, who will stay on as an advisor during a transition period, before 'departing for a new venture'. More

Merkle Expands to Service Northern Scotland Growth

Mar 2 2020

Data-driven marketing agency Merkle has opened an office in Aberdeen, as a direct result of what it describes as the growing requirement for people-based marketing and performance media expertise in northern Scotland. More

TVSquared Names Jo Kinsella Company President

Mar 2 2020

Edinburgh-based ad measurement and optimization firm TVSquared has promoted Jo Kinsella to the role of President, leading the firm's global commercial portfolio including client relations and strategic partnerships. She is based in the New York office. More

Maru/Blue Launches Forums Panel Management Tool

Mar 2 2020

Respondent access specialist Maru/Blue has launched a panel management tool called Forums, through which clients can manage and execute community research themselves or access support from the firm's Insight and Community Management team. More

PHD Australia Names First Head of Research

Mar 2 2020

In Australia, Omnicom's communications planning and media buying network PHD has hired former OzTAM exec Lillian Zrim for the newly created role of Head of Research. More

Comcast Deal Sweetens Tough Financials for Comscore

Feb 28 2020

Comscore has reported financial results for the quarter and full year ended December 31st 2019, with revenue and EBITDA declining but some indications in Q4 that a cost-cutting turnaround strategy is taking effect. The firm has also announced a data deal with Comcast. More

New Arizona Offices for Clarivate

Feb 28 2020

Innovation analytics firm Clarivate is to open an office for around 150 staff in Chandler, Arizona, and says it will serve as one of three new Centers of Excellence, alongside locations in London and Malaysia. More

WPP Disappoints in Q4

Feb 28 2020

WPP has reported results for the fourth quarter and full year 2019. Improvements from Q3 were not maintained to the end of the year and shares tumbled around 14% on the news. Nevertheless CEO Mark Read said 'substantial progress' was made in the year the group sold a majority stake in Kantar. More

FlexMR Upgrades SurveyMR Tool

Feb 28 2020

Tech-led market research agency FlexMR has released a new version of its SurveyMR tool, adding flowcharts and workflow functionality to make it easier for users to 'understand, program and take part in surveys'. More

EMI Research Solutions Names COO

Feb 28 2020

In Cincinnati, online sample provider EMI Research Solutions has brought in former Abt Associates and Kantar executive Beth Teehan as its new Chief Operating Officer. She reports to CEO Michael Holmes. More

Senior Appointments at Nielsen

Feb 28 2020

Nielsen Holdings plc has appointed Sean Cohan as Chief Growth Officer and President, International; and promoted Peter Bradbury to Chief Commercial Officer, U.S. and Karthik Rao to COO of its Media division. More

McKinsey Vet is New Persado President

Feb 28 2020

In New York, AI-based communications optimisation firm Persado has appointed McKinsey veteran Jason Heller as President, with global oversight of all go-to-market functions and a seat on the Board. More

'Total Understanding' Drives Strong Growth for Ipsos

Feb 27 2020

Ipsos has reported a 14.5% increase in full-year revenue to slightly more than EUR 2 billion; with organic, constant currency growth of 3.8%, the firm's best annual performance since 2011. More

Nielsen Ship Steadied with 1.7% Revenue Rise

Feb 27 2020

Nielsen Holdings has announced 2019 revenues of $6.498bn, equivalent to a 1.7% rise at constant currency, although a fall of 0.3% as reported. Q4 revenues were $1.69bn, up 2.0% on a reported basis and 2.7% in constant currency terms. More

Cision and TVEyes Team for Podcast Monitoring Service

Feb 27 2020

In the US, media intelligence and communications specialist Cision has expanded its partnership with broadcast monitoring firm TVEyes, to allow clients to monitor podcast mentions of their brands, competitors, products and people. More

InSites Hires and Promotes in Rotterdam

Feb 27 2020

In Rotterdam, Netherlands, global consumer agency InSites Consulting has appointed former Haystack Consulting exec Kjell Massen as Business Director; and moved Margot Schuil to the role of Global Client Partner. Niels Schillewaert takes over Schuil's former role as country MD. More

Roll Out for Virtual Australia Total TV Database

Feb 27 2020

OzTAM and Nielsen have rolled out the first phase of their Virtual Australia ('VOZ') Total TV database, which brings together broadcast viewing on TV sets and connected devices, to provide all-screen, cross-platform planning and reporting for Australia's television industry. More

InMoment and MaritzCX to Merge

Feb 26 2020

US-based customer intelligence platform InMoment and customer experience management software and solutions firm MaritzCX have entered into an agreement to merge, with the latter firm expected to initially trade as 'MaritzCX, an InMoment company'. Terms of the deal have not been disclosed. More

Kantar Debuts Customer Journey Analysis Tools in SE Asia

Feb 26 2020

Kantar has launched three sales and marketing tools, designed to offer South East Asia-based CPG companies a data-driven overview of the consumer journey. More

Beano Studios Launches Kids and Youth Omnibus

Feb 26 2020

In London, kids entertainment company Beano Studios has launched a kids and youth omnibus service through its insight consultancy, the Beano Brain. More

AnswerLab Expands UX Research Capabilities to India

Feb 26 2020

US-headquartered user experience (UX) specialist AnswerLab has launched its first international team in Gurgaon, India, from where it will offer ethnographic insights and design research to clients across the region. More

Nepa Names New CFO and Investor Relations Head

Feb 25 2020

Stockholm, Sweden-based brand tracking and consumer science specialist Nepa has promoted Ann-Christine Fick to the position of Chief Financial Officer, while Michael Wallin joins in the newly created role of Head of Investor Relations. More

Dun & Bradstreet Launches Buyer Intent Identifier

Feb 25 2020

In the US, business data and analytics provider Dun & Bradstreet has launched a tool called D&B Buyer Intent, allowing B2B marketing and sales teams to identify early-stage buying signals from companies which are in the market to buy. More

PR Firm Adds Surveys and Fundraising to Portfolio

Feb 25 2020

In the US, Staten Island-based PR and digital marketing firm The Von Agency has added surveys and digital fundraising to its portfolio of services, for clients in the political and non-profit sectors. More

Sports Data Firm Stats Perform Debuts 'Opta Graphics'

Feb 25 2020

Sports data specialist Stats Perform has launched a multimedia tool called Opta Graphics, which uses AI-powered data and insights to produce visuals. More

Funds for Customer Understanding Platform Chattermill

Feb 25 2020

London-based 'customer understanding' platform Chattermill has raised £6.2m in a Series A round of funding, which it will use to expand its offices in London and Berlin. New hires will include engineers, data scientists, enterprise sales and marketing experts. More

MightyHive Hires EMEA Director of Analytics

Feb 25 2020

Sir Martin Sorrell's media consultancy MightyHive has appointed Julien Coquet as Director of Analytics for Europe, Middle East and Africa. He is based in Paris, France. More

Norstat Names First Head of Mergers and Acquisitions

Feb 24 2020

Oslo, Norway-based data collection specialist Norstat has appointed Mats Beck as Head of its newly established Strategy and M&A unit. More

QMS Debuts 'Intelligent' DOOH Insights Platform

Feb 24 2020

In Australia, outdoor advertising solutions company QMS Media has launched an 'intelligent' data and insights platform called DYNAMiQ, helping clients understand their audiences, and plan and execute on their digital out-of-home (DOOH) programmes. More

GroupM Rolls Out 'INCA' Influencer Solution in India

Feb 24 2020

WPP's media investment management unit GroupM has rolled out its influencer marketing solution INCA in India. More

Hitwise US Shutters After Twenty Years

Feb 20 2020

Online competitive intelligence and consumer behavioral analytics provider Hitwise is winding down its US operations after more than twenty years in business. Until March 19, Hitwise users will continue to have access to historical data for the period up to 28 January 2020. More

CMNTY Adds MoodBoard Visualization Feature

Feb 20 2020

Netherlands-based insights community software firm CMNTY Corporation has launched a feature called MoodBoard, through which community members can add images to a digital canvas in order to visualize their thoughts and ideas during online co-creation sessions. More

GutCheck Adds Former Nielsen Exec to its Board

Feb 20 2020

In the US, market research and analytics company GutCheck has added former long-time Nielsen exec Rob Wengel to its Board of Directors. More

Kripapuri Replaces Hernandez as Selligent CEO

Feb 20 2020

In the US, relationship marketing solutions specialist Selligent has promoted Karthik Kripapuri to the role of Chief Executive Officer, succeeding John Hernandez, who will stay on as an advisor to the Board. More

Confirmit 'Forcibly Sold' to Private Equity Fund Verdane

Feb 19 2020

Research software firm Confirmit has been sold to Nordic private equity fund Verdane for an undisclosed sum, following a long-running battle with its billionaire owner Alexander Vik. Verdane is an investor in data visualisation reporting firm Dapresy, which it will merge with Confirmit. More

DigitalMR Hires First Chief Operating Officer

Feb 19 2020

London-based DigitalMR has appointed former Synovate ops director Efthymios (Akis) Damalis as Chief Operating Officer. He will be based in Cyprus. More

Accenture Buys Dutch Innovation Agency VanBerlo

Feb 19 2020

Global management consultancy Accenture has acquired Dutch product design and innovation agency VanBerlo. Terms of the deal have not been disclosed. More

Maru/Matchbox Names North America Deputy CEOs

Feb 19 2020

In North America, communities specialist Maru/Matchbox has appointed Brian James as Deputy CEO and Chief Client Officer; while Brent Snider will become Deputy CEO and Chief Revenue Officer. More

Adjust Debuts App Campaign Management Dashboard

Feb 19 2020

Mobile measurement and fraud prevention specialist Adjust has launched a new dashboard product called Control Center, through which marketers can view data across all their apps and campaigns and then act on it. More

Syno Hires Head of EMEA and Chief Financial Officer

Feb 19 2020

Vilnius, Lithuania-headquartered data company Syno International has appointed former Cint exec Per-Erik Kärnekull as Head of EMEA, while Aivaras Mockus joins as Chief Financial Officer. More

Real Named President of LRW Group's Strativity

Feb 18 2020

US-based insight firm LRW Group has appointed Elizabeth Real as President of its customer and employee experience consulting firm Strativity, replacing founder Lior Arussy, who will remain an advisor to the business. More

Kantar Gets Colombian TV Audience Measurement Contract

Feb 18 2020

The Ministry of Information Technology and Communications of Colombia (MINTIC) has commissioned Kantar subsidiary Kantar IBOPE to measure digital audiences of eight regional TV channels, with initial data to be reported during the first half of 2020. More

Nielsen 'Builds Out' Media Management Team

Feb 18 2020

Nielsen has appointed media industry exec Sean Cohan as Chief Growth Officer and President, International; while Peter Bradbury has been promoted to the role of Chief Commercial Officer US, and Karthik Rao becomes Chief Operating Officer, Nielsen Global Media. More

MRC Renews 'Survey of the American Consumer' Accreditation

Feb 18 2020

In the US, the Media Rating Council (MRC) Board of Directors has voted in favor of granting continued accreditation to MRI's Survey of the American Consumer. More

Lotame Hires Comscore's Yeung as Chief Privacy Officer

Feb 17 2020

Cross-screen data management platform (DMP) Lotame has appointed former Comscore exec Amy Yeung as General Counsel and Chief Privacy Officer. More

OfficeReports Debuts Automated Report Builder

Feb 17 2020

Danish survey reporting automation specialist OfficeReports has launched a tool called 'Report Builder', which can be used both for ad-hoc survey report generation, and for creating automated report templates for tracking surveys. More

SurveyMonkey Reports 'Banner Year' of Growth

Feb 14 2020

DIY survey software firm SurveyMonkey has reported a 24% increase in fourth quarter revenue to $84.3m from the prior year period, driven by a 145% increase in enterprise sales, which accounted for 25% of the total (up from 13% in Q4 2018). Full-year revenue rose 21% to $307.4m. More

New Funding for Location Data Platform Radar

Feb 14 2020

In the US, location data platform Radar has raised $20m in a Series B round of funding, which it will use to open a San Francisco office, while continuing to grow its headcount in New York. More

Nielsen Adds Two to Company Board

Feb 14 2020

Nielsen has added media industry exec Tom Castro and former Walt Disney Company veteran Janice Marinelli to its Board of Directors. More

Kin + Carta Restructures with Advise, Create and Connect

Feb 14 2020

UK digital marketing services group Kin + Carta has renamed its Advisory arm 'Kin + Carta Advise', as part of a wider plan to offer clients a more integrated suite of creative, data and technology services under one banner. More

'Once in a Generation Salesman' Joins MediaScience

Feb 14 2020

Neuroscience-based research specialist MediaScience has appointed former Uber Eats exec Phillip Lomax as Senior Vice President of Business Development. On welcoming Lomax, CEO Duane Varan described him as a 'once in a generation salesman'. More

Cision CEO Departs

Feb 13 2020

In the US, media intelligence and communications specialist Cision has announced that CEO Kevin Akeroyd has left the business 'to pursue other opportunities', just two weeks after the firm was acquired by an affiliate of global investment firm Platinum Equity. More

Comscore and TargetSmart in Political Ad Data Deal

Feb 13 2020

Comscore has partnered with political data provider TargetSmart, to create customized political ad segments. More

RRD Launches 'In-Store Insights' Tool

Feb 13 2020

In Chicago, marketing and business communications specialist RRD has launched a solution called In-Store Insights, which combines the firm's expertise in shopper experience research, data science and analytics, in-store strategy, and retail activations. More

Pixability Launches YouTube Brand Insight Solution

Feb 13 2020

In the US, video ad insights specialist Pixability has launched a solution called BrandTrack, to help marketers measure brand performance on YouTube, understand what is driving it and shift strategies to maximize results. More

Norstat Names New MD for Germany

Feb 12 2020

European data collection specialist Norstat AS has appointed Sebastian Sorger as Managing Director of Norstat Germany, which covers the German, Austrian and Swiss markets. He will join on 1 March and replace Marc Leimann, who held the position for the past five years. More

Kantar Confirms Crozier's Appointment as Chairman

Feb 11 2020

Adam Crozier, former CEO of broadcaster ITV, the Football Association and Royal Mail, has been named Non-Executive Chairman of Kantar. More

QuestionPro Expands to London

Feb 11 2020

US online survey software provider QuestionPro has opened an office in London, with plans to grow it to fifteen people across sales, marketing and customer success during the year. More

Localytics Sold to Upland for $67.7m

Feb 11 2020

In the US, mobile engagement platform Localytics has been acquired by work management solutions firm Upland Software for $67.7m in cash. More

Glow Hires Gupta as UK MD

Feb 11 2020

Australian market research technology platform Glow has appointed Neil Gupta as Managing Director for the UK. More

YouGov Debuts Consumer Advocacy Tool Recommend+

Feb 11 2020

YouGov has launched a consumer advocacy solution called Recommend+, to provide brands with data about the attitudes and behaviour of existing and potential brand 'promoters'. More

Ipsos Takes Majority Stake in Askia

Feb 10 2020

Ipsos has announced the acquisition of a majority stake in survey technology provider Askia, and says it will tap the firm's expertise and technology to develop the 'survey platform of the future'. More

Savanta Buys UK Business of Future Thinking Group

Feb 10 2020

Next15's data and insights group Savanta has announced the acquisition of the UK business of Future Thinking, which has 61 staff in offices in Oxford and London. Future Thinking France and the Gemseek division, which employ most of the Group's c.350 staff, are not part of the deal. More

Quantcast and Kochava in CCPA Compliance Partnership

Feb 10 2020

Audience intelligence and consent management company Quantcast has partnered with mobile data solutions firm Kochava to help clients comply with the new CCPA legislation (California Consumer Privacy Act). More

Salesforce Buys Personalisation Specialist Evergage

Feb 10 2020

CRM software giant Salesforce has acquired personalisation software firm Evergage for an undisclosed sum. More

UserTesting Strengthens Leadership with Two Hires

Feb 10 2020

On-demand insights firm UserTesting has appointed Matt Zelen as Chief Customer Officer, and Jamie Anderson as Chief Growth Advisor. More

Former Dentsu Aegis CEO Jerry Buhlmann Joins Croud

Feb 10 2020

Digital marketing agency Croud has appointed former Dentsu Aegis Network CEO Jerry Buhlmann as Non-Executive Chairman. More

Medallia Buys Video Feedback Firm LivingLens

Feb 7 2020

Silicon Valley customer experience management specialist Medallia has agreed to pay around $26m in cash to acquire video feedback platform LivingLens, which it says will help it 'bring the voice of the customer and employee to life'. More

Trinity McQueen Buys Content Development Expert Blinc

Feb 7 2020

UK-based agency Trinity McQueen has announced the acquisition of Blinc Partnership, which specialises in research for content and creative development. More

Ovum, Heavy Reading, Tractica Brands to Go in Merger

Feb 7 2020

Research, media and events provider Informa Tech is bringing together its analysis and research units into a single entity. Ovum, Heavy Reading, Tractica and most of what was previously IHS Markit's TMT research business will be unified under the new brand, Omdia. More

Directions Hires Ebbing as Operations Lead

Feb 7 2020

Cincinnati, Ohio-based Directions Research has appointed Jason Ebbing as SVP, Executional Excellence. More

ThinkNow Relaunches Multicultural Planning Tool

Feb 7 2020

Technology-driven cultural insights agency ThinkNow has relaunched its ConneKt proprietary audience planning and segmentation tool, promising 'multicultural research and technology on-demand' for marketers. More

Infogroup Partners with Real Estate Data Specialist

Feb 7 2020

Property intelligence firm Reonomy has announced a partnership with data and marketing solutions provider Infogroup, adding the latter's data on 315m individuals and 24m businesses to the former's database of commercial properties. More

Two Acquisitions for Data Science Firm Schireson

Feb 6 2020

New York-based data science, market research and analytics firm Schireson Associates has acquired two agencies, Blackbird and Stun Creative, to form a new company called 'Known'. Terms of the deals have not been disclosed. More

605 Debuts 'Own Data' TV Analytics Platform

Feb 6 2020

US television measurement and analytics company 605 has launched a new platform allowing TV networks, advertisers and agencies to combine its TV viewing data with their own. More

Cello Health Pays Back £1.6m to Pulsar Buyer

Feb 6 2020

UK-based group Cello Health has agreed to pay £1.6m to comms software firm Access Intelligence (AI), after net assets of the former firm's social media analysis software business Pulsar fell below an agreed target following completion of its sale. More

New Funds for Customer Lifetime Modeling Firm Retina

Feb 6 2020

In the US, customer lifetime value modeling company Retina has raised $5m in a new round of funding, for use in expanding its services. More

Accenture to Close Media Auditing Arm

Feb 5 2020

Global consulting group Accenture is to close its media auditing arm, Accenture Media Management, by the end of August, amid claims of a potential conflict of interest with the group's digital advertising business, Accenture Interactive. More

ResearchBods Fills New Head of Media Research Role

Feb 5 2020

In the UK, customer data and intelligence provider ResearchBods has hired Frances Revel for its newly created role of Head of Media Research. More

New Funds for Consumer Insights Platform Suzy

Feb 5 2020

In New York, consumer insights platform Suzy has raised $12m in a Series C round of funding, which it will use to drive company growth and expand its product. More

Maru/Blue Rolls Out Sample Quality Certification Program

Feb 5 2020

Respondent access specialist Maru/Blue has launched a global sample certification program, in an effort to provide quality sample to clients in markets where there are no existing Maru/Blue-owned panels. More

QuestionPro Relocates HQ from California to Texas

Feb 5 2020

In the US, online survey software provider QuestionPro has moved its headquarters from California to Austin, Texas, where it has relocated eighteen employees and announced plans to expand the team to about 60 by the end of the year. More

Kantar Rolls Out eCommerce On Shopper Understanding Study

Feb 5 2020

Kantar has rolled out a global study called eCommerce On, offering a shopper-centric understanding of eCommerce across various countries and categories. More

Imperium Debuts 'Fraudience' Data Quality Tool

Feb 4 2020

In the US, MR data quality and anti-fraud solutions specialist Imperium has released a tool called 'Fraudience', which taps into billions of digital patterns created by fraudsters and uses machine learning, NLP and neural networks to combat threats to data quality. More

Keep Left Adds Earned Media Measure to Impact Score

Feb 4 2020

In Australia, data-driven marcoms agency Keep Left has extended its Impact Score solution to enable clients to measure and communicate the value of their earned media. More

ITV Hires Channel 4's Bala as Chief Data & AI Officer

Feb 3 2020

British broadcaster ITV has appointed rival Channel 4's Head of Data Science Sanjeevan Bala as Group Chief Data & AI Officer. He will take up his new position in May. More

Ebiquity Buys Remainder of Italian Subsidiary

Feb 3 2020

UK-based media and marketing analytics firm Ebiquity has acquired the remaining 49% stake it its Italian subsidiary Ebiquity Italy Media Advisorys, with the total consideration expected to be EUR 3.4m. More

Growth Funds for Data Science Platform Iguazio

Feb 3 2020

Israel-based data science platform Iguazio has raised $24m in a round of funding it will use to drive growth and expand its reach to new global markets. More

Identity Data Firm 4Cite Joins Merkle

Jan 31 2020

Dentsu Aegis has acquired people-based identification and data tech company 4Cite Marketing, and will add it to the fast-growing Merkle data-driven marketing business. More

Nielsen Adds to Voter Ratings Offer

Jan 31 2020

Nielsen has launched an enhanced cross-platform version of its Voter Ratings syndicated solution, which helps ad buyers and sellers understand the media preferences of potential voters. More

CIMM Probes Differences in TV Attribution Models

Jan 31 2020

Research-on-research body the Coalition for Innovative Media Measurement (CIMM) has announced it is working on a TV Attribution study, aiming to define best practices for better representation of television in attribution models. More

KPMG Adds to Senior CBMA Team in Australia

Jan 31 2020

In Australia, KPMG has added four people to its customer, brand and marketing advisory (CBMA) team, including Jenny Roche as a Partner, Amrita Bhattacharyya and Jingly McLay as Directors, and Samantha Clark. More

Merkle Analytics Leader Moves to Carat

Jan 31 2020

Dentsu Aegis has moved Peter Vandre, previously SVP, Global Data Science Leader at Merkle, across to its ad agency Carat in the new role of Chief Analytics Officer. Meanwhile DAN's CEO Tim Andree is taking a break for health reasons. More

MediaScience Opens 'Tech Qual' Division

Jan 30 2020

Lab-based research specialist MediaScience, which uses traditional, biometric and neuroscience tools to study conscious and emotional reactions to media and ads, has opened a tech-focused qual division, HARK Connect. Former Ipsos exec Elissa Moses will lead the new team as Managing Partner. More

Expansion for India's Netscribes

Jan 30 2020

Market intelligence and content services specialist Netscribes has expanded its network of offices in India, and grown its workforce to more than 1,000 worldwide. More

Eyeota Hires SVP Partnerships

Jan 30 2020

Audience data platform Eyeota has appointed Marc Fanelli as SVP of Strategic Partnerships and Development, based in New York and reporting to CEO Kristina Prokop. More

Partners Integrate Customer Data and Call Analytics

Jan 30 2020

Real-time customer data specialist Tealium has partnered with AI-powered call tracking and conversational analytics firm Invoca, to help clients integrate the two data sources and enhance contact center performance and caller experience. More

Location Data Firms Mapidea and Unacast Team Up

Jan 30 2020

Geospatial data and insights company Unacast has announced a partnership with location analytics firm Mapidea, with the aim of expanding in the international retail market and focused around Unacast's flagship product, The Real World Graph. More

Adjust Hires to Boost Sales in US and Europe

Jan 30 2020

Mobile measurement, fraud prevention and cybersecurity specialist Adjust has added two senior salespeople, Bill Kiriakis in San Francisco and Silvia Buermann in Berlin. More

MRI-Simmons and FourthWall in Profile Targeting Deal

Jan 29 2020

In the US, consumer insights specialist MRI-Simmons has partnered with TV set-top data analyst FourthWall Media, to provide marketers with enhanced audience profiles for use in their linear and addressable TV campaigns. More

Ipsos India Reshuffles Operations Leadership Team

Jan 29 2020

Ipsos India has promoted Deepak Garkhel to the role of Operations Director for its 'APEC' region (Asia Pacific Excluding China) region; Pratim Thakurta to Operations Head; and Kedar Padgaonkar to lead data processing. More

Zappi Brings In 'Go-to-Market' Leader

Jan 29 2020

In the US, automated consumer insights platform Zappi has appointed former Havas Media Group Chief Data & Insight Officer Yvonne O'Brien as Executive Vice President, tasked with driving go-to-market efforts across its product suite. More

SurveyGizmo Debuts NPS Feedback Solution

Jan 29 2020

In the US, enterprise survey software company SurveyGizmo has launched 'Activated NPS Solution', which helps clients respond immediately to Net Promoter Score (NPS) feedback. More

LiveVox Buys Speech Analytics Platform SpeechIQ

Jan 28 2020

In the US, customer engagement specialist LiveVox has acquired Columbus, Ohio-based AI-driven speech analytics platform SpeechIQ for an undisclosed sum. More

UBDI Partners with Aus Insight Firm Faster Horses

Jan 28 2020

US-based UBDI, which allows individuals to be compensated for sharing anonymous, aggregated data, has partnered with Australian insights firm Faster Horses in a bid to expand its global footprint. More

Dentsu Aegis Adds Digital Pi to Merkle

Jan 28 2020

Marcoms group Dentsu Aegis Network has acquired full-service B2B marketing agency Digital Pi, which it will add to its data-driven performance marketing agency, Merkle. Terms of the deal have not been disclosed. More

InnovateMR Names COO, India MD and Programming Lead

Jan 28 2020

US-based sample solutions provider InnovateMR has appointed former Greenfield Online SVP John Tan as Chief Operations Officer; Aakash Bhasin as Managing Director of India; and Joe DiGregorio as Global Director of Programming. More

New CEO for Symphony RetailAI

Jan 28 2020

Symphony RetailAI, which provides artificial intelligence-enabled solutions for FMCG retailers and CPG manufacturers, has appointed Chris Koziol as Chief Executive Officer, replacing Pallab Chatterjee, who has retired. More

Change of CEO at Nepa

Jan 27 2020

P-O Westerlund has been named CEO of Sweden-based brand tracking and consumer science firm Nepa AB, replacing Fredrik Östgren who leaves the company with immediate effect. More

Screen Engine/ASI Partners for Communities Offer

Jan 27 2020

Century City, CA-based TV, film and video research firm Screen Engine/ASI (SE/ASI) has announced a strategic partnership with insight community company My-Take, to offer clients recruitment of fans and customers into private advisory or VIP consumer panels of 1,000 to 100,000 members. More

SoapBoxSample Launches 'Customer Boardroom' Tool

Jan 27 2020

Online sampling and customizable research tool provider SoapBoxSample has launched Customer Boardroom (CBR), which it says offers 'an alternative to traditional online bulletin boards, digital ethnographies, in-depth interviews and customer advisory boards'. More

Former Penguin Random House CFO Joins MediaMath

Jan 27 2020

Ad tech company MediaMath has appointed Milena Alberti-Perez as CFO, based in New York and reporting to company President, Konrad Gerszke. More

ZoomInfo Launches Mobile Apps

Jan 27 2020

Business Intelligence provider ZoomInfo has launched free and premium versions of a new application, CommunitieZ Go and ZoomInfo Mobile, to support demand for 'instant access to actionable, high-quality B2B data'. More

Phebi Launches Voice-Enabled Survey Technology

Jan 24 2020

In London, voice technology firm Phebi has introduced a new product, which it claims makes it easy to 'voice-enable' any survey. More

AskNicely Opens First European Office in Amsterdam

Jan 24 2020

US-based customer experience platform AskNicely has opened its first European office in Amsterdam, where the firm's expansion will be led by Kyle Bolster, Vice President and General Manager for Europe. More

Burrelles and TVEyes in Media Content Analysis Deal

Jan 24 2020

In the US, media intelligence firm Burrelles has partnered with broadcast monitoring specialist TVEyes, aiming to create a single global platform to evaluate media content from more than 150 countries and territories. More

Pinpoint Launches ThinkaLike Targeting Program

Jan 24 2020

In the US, data science services provider Pinpoint Predictive has launched a trial of Thinkalike Targeting, a program allowing Facebook advertisers to test how best to reach audience segments with similar psychological traits through lookalike campaigns. More

New CEO for BI Solutions Firm Optym

Jan 24 2020

US-based business information and optimization software solutions company Optym has appointed Vic Keller as Chief Executive Officer, while founder Ravi Ahuja moves to the role of Chief Science Officer. More

Valassis and Kantar Launch Shopper Report

Jan 24 2020

In the US, shopper targeting firm Valassis has partnered with Kantar to launch a new report called 'The Future of How People Shop', which promises an understanding of the behavior and attitudes of consumers and the catalysts driving their engagement. More

MrWeb 21 YEARS FEATURE: Mobile Election Polling

Jan 24 2020

Continuing our special features on Insight in the Mobile Age Abraham Muller, CTO at Brandwatch Qriously, looks at how mobile methods can make election polling easier to implement and more accurate. More

Comscore Promotes Hinnant to Chief Revenue Officer

Jan 23 2020

Comscore has promoted Carol Hinnant to the position of Chief Revenue Officer, after fifteen years with the business. More

Expansion Funds for Marketing Data Platform Funnel

Jan 23 2020

Stockholm and Boston-based tech start-up Funnel, which helps businesses make their marketing data 'business-ready', has raised $47m in a Series B round of investment. The firm will use these new funds to continue to fulfil market demand for its platform, particularly in the US. More

Pulsar Hires for New Behavioural Science Role

Jan 23 2020

AI-powered audience intelligence platform and social media analysis software firm Pulsar has hired consumer psychologist Nisa Bayindir for a newly created role, EVP Behavioural Science. More

Data Ownership Platform Mine Launches Out of Stealth

Jan 23 2020

Israeli AI-based 'data ownership' platform Mine has launched from stealth mode with a $3m seed round of funding. More

MrWeb 21 YEARS Feature: How MR Beat Recession in 2002

Jan 22 2020

Memories are short (well ours are anyway) and when we started our summary of 'the MR world in 2002' we expected to find an industry deeply affected by the global downturn of that year. Only when we got reading did we remember that of course, until 2009, research used to be recession-proof! More

DJS Research Names First HR Manager

Jan 22 2020

North of England-based full-service agency DJS Research has appointed Lucy Pawson as its first Human Resources (HR) Manager. The company has also hired former Gusto Research AD Helen Menzies as Associate Director; while filling six other roles in the company. More

Quantcast Hires for New MD SEA Role

Jan 22 2020

Audience intelligence and measurement firm Quantcast has hired former Dentsu Aegis Network exec Sonal Patel for its newly created role of Managing Director of South East Asia (SEA), based in its Singapore office. More

1010data CEO Greg Munves Steps Down

Jan 22 2020

In New York, data and insights platform 1010data has announced that CEO Greg Munves has stepped down from the role, to 'pursue new opportunities'. He has been replaced on an interim basis by COO Inna Kuznetsova. More

Clarivate to Buy Decision Resources Group

Jan 21 2020

Innovation insights and data firm Clarivate Analytics is to acquire healthcare-focused research and data provider Decision Resources Group (DRG) from its present owner, Piramal. The $950m price tag comprises $900m in cash and approximately $50m in Clarivate shares. More

Verto Closes $16m New Funding Round

Jan 21 2020

New York and Helsinki-based cross-media measurement specialist Verto Analytics has completed a $16m round of funding, which it will use to fuel the commercial roll out of its behavioral analytics research platform in the US and Europe. More

BARB Begins Multiscreen Programme Reach Reporting

Jan 21 2020

In the UK, television audience measurement body BARB has begun reporting of unduplicated programme reach and time spent viewing figures across multiple screens. More

Nielsen Launches In-Car Passive Measurement in Norway

Jan 21 2020

Nielsen has launched what it claims is the world's first passive in-car measurement system, using a combination of proprietary algorithms and the 'accelerometer' built into its Portable People Meter, which can identify and report when a panellist is inside a vehicle. More

Momentum Creates New Research Management Role

Jan 21 2020

In New York, global ad agency Momentum Worldwide has promoted Elena Klau to fill the newly created role of Chief Strategy & Analytics Officer, Research Management. More

GumGum Debuts 'Verity' Contextual Analysis Solution

Jan 21 2020

In California, advertising and media computer vision specialist GumGum has launched a tool called Verity, which analyses the full publisher content of web pages, including images. More

Kantar 'Talking to Crozier' About Chairman's Role

Jan 20 2020

Adam Crozier, former CEO of broadcaster ITV, the Football Association and Royal Mail, is said to be discussing the role of Chairman at Kantar. More

YouGov Ties Up Buy Early as Sports Unit Outperforms

Jan 20 2020

Research and data group YouGov has completed its acquisition of SMG Insight earlier than scheduled, after the sports specialist outperformed its revenue targets. The company has been rebranded as YouGov Sport and fully integrated into the wider Group. More

New Leader for Big Data Leader Cloudera

Jan 20 2020

Big data giant Cloudera has announced a new CEO. Rob Bearden was previously Chief Executive of rival firm Hortonworks, with which Cloudera merged a year ago. More

The Sound Hires Leader for UK Office

Jan 20 2020

Qual research, innovation and strategy agency The Sound has appointed Elizabeth Lockwood, a former Head of Europe for Ipsos Strategy3, to lead its UK office. She is tasked with expanding the firm's offer into new markets across Europe, the Middle East and Africa. More

IAB UK Names Head of Research and Measurement

Jan 17 2020

Digital advertising industry body IAB UK has hired Elizabeth Lane for the newly created role of Head of Research and Measurement; Dominic Tillson as Head of Industry Relationships and Initiatives; and Antonio Forte as Industry Initiatives Executive. More

Dentsu Aegis Buys Analytics Consultancy E-Nor

Jan 17 2020

Marcoms group Dentsu Aegis Network has acquired US-based analytics consultancy E-Nor, to boost its data and marketing analytics arm, Cardinal Path. Terms of the deal were not disclosed. More

Syracuse and Comscore Analyse Ad Audience Drop-Off

Jan 17 2020

Researchers at Syracuse University's S.I. Newhouse School of Public Communications are collaborating with Comscore, to identify the causes of advertising avoidance and audience drop-off during commercial airings. More

ANA and 4As Condemn Google's Cookie Blocking Decision

Jan 17 2020

Google's decision to block third-party cookies in Chrome could have major competitive impacts for digital firms, consumer services and tech innovation, according to industry bodies the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A's). More

Methodify Hires Former Cint Execs Lewis and Cohen

Jan 17 2020

The US division of research automation platform Methodify has appointed former Cint execs Kwami Lewis, as Managing Director, and Brett Cohen as Director of Sales. More

Dynata Senior Programmer Wesolowski Joins Owl

Jan 17 2020

Healthcare market research programming and fieldwork consulting company Owl Solutions has appointed long-time Dynata exec Sara Wesolowski as Director of Programming. More

AUDIENCEX Names Chief Commercial Officer

Jan 17 2020

Los Angeles-based AUDIENCEX - which offers creative, tech, targeted media buying, and data-driven analysis services to help clients acquire customers throughout the entire purchase funnel - has hired digital tech executive Brian Ko as Chief Commercial Officer. More

PureSpectrum Debuts Respondent Scoring System

Jan 16 2020

Online sample marketplace PureSpectrum has launched PureScore, an advanced machine learning-driven respondent scoring system designed to block 'low-quality' respondents from taking surveys. More

Customer Data Platform ActionIQ Raises $32m

Jan 16 2020

In New York, self-service customer data platform ActionIQ has raised $32m in a series C round of funding, earmarked for sales, marketing and product R&D activities. More

Growth Funds for Predictive Intelligence Firm 6sense

Jan 16 2020

San Francisco-based predictive intelligence firm 6sense has raised $40m in a Series C funding round, which it says it will use to 'aggressively' scale operations and accelerate expansion of its platform. More

OpinionRoute Launches Respondent Fraud Solution

Jan 16 2020

In the US, insights process management firm OpinionRoute has partnered with device identification and fraud detection/prevention specialist DeviceForensIQ to launch an online solution called CleanID, which aims to combat survey respondent fraud and duplication. More

Digital Experience Data Firm Claravine Expands to NYC

Jan 16 2020

Provo, Utah-based digital experience data management specialist Claravine has opened an office in New York, where it has hired E.J. Freni as Chief Revenue Officer. More

Userlytics Adds 'Mental Map Modeling' to Test Platform

Jan 15 2020

US-based usability testing specialist Userlytics has added a card sorting and tree testing capability to its existing user testing platform, enabling clients to analyze the 'mental map models' their users and customers employ when searching for products and services. More

The Nursery Promotes Five to Research Manager

Jan 15 2020

In the UK, brand and communications research agency The Nursery has promoted five members of staff from Senior Research Executive to Research Manager, in its London office. More

Pandora Debuts Test & Tune In-Campaign Measure

Jan 15 2020

US-based Internet radio service provider Pandora has beta launched a suite of in-campaign measurement capabilities called Test & Tune, to better understand the relationship between creative and its impact on ad effectiveness, and develop signals for advertisers to inform creative decisions. More

Potentiate in Southeast Asia Auto Sector Analysis Deal

Jan 15 2020

Australian data intelligence company Potentiate has partnered with auto industry research, advisory and data analytics services provider Differential Asia, to expand its 'Human Experience (HX) Connect' platform and syndicated management model to Southeast Asia. More

Language Insight Brings in Strategic Operations Leader

Jan 15 2020

In the UK, translation and language services provider Language Insight has appointed Federica Meacci as Strategic Director, responsible for all strategic operations across the business including the project management and translation teams, as well as other support functions. More

CEO Found for Nielsen Connect

Jan 14 2020

Nielsen has appointed David Rawlinson as Chief Executive Officer of its Global Connect business, while Linda Zukauckas will take up the position of Chief Financial Officer of the Global Media business. Both will join on February 3rd. More

Fuller Leaves Comscore

Jan 14 2020

Comscore's interim Chief Executive Dale Fuller has resigned as a Director of the company to 'pursue other ventures', following the recent promotion of Bill Livek to the CEO role. More

STRAT7 Opens 'Citizen' Data Collection Arm

Jan 14 2020

Recently formed, UK-based 'data-driven strategy group' STRAT7 has launched a data collection and analytics service called Citizen, offering research agencies targeted access to 110 million consumers in 85 countries. More

Zappi's Wates Joins Measure Protocol

Jan 14 2020

London firm Measure Protocol, a blockchain-based marketplace for person-based data, has hired ZappiStore's former Head of Operations Guy Wates for a newly created position, Director of Operations and Programmatic. More

Fullscreen Launches 'Parennial' Family Study

Jan 14 2020

Youth media network and marketing services company Fullscreen has launched a study called 'The Next Gen Family', focused on the 'Parennial' demographic, comprising 36 million Americans between the ages of 25 and 37 with at least one child at home. More

MrWeb 21 YEARS FEATURE: Focus on Mobile Insights

Jan 14 2020

'Accuracy and Authenticity - How Smartphones Revolutionised Research', by Verve's Richard Preedy. This is the first article in a series over the next 6 weeks focusing on mobile apps and surveys, mobile usage tracking and more. More

Saudi Cinema Launch for Comscore

Jan 13 2020

Comscore has expanded its box office measurement service to cover all theatrical film releases across the Kingdom of Saudi Arabia (KSA), following the latter's recent opening of commercial cinemas after a 35-year 'pause'. More

IRI in Influencer Marketing Data Partnership

Jan 13 2020

Consumer data firm IRI has teamed up with AI technology firm Influential to launch a new product, using IRI's Campaign Conversion Feed (CCF) to link weekly purchase data and off-line conversion to ad exposures and optimise influencer marketing campaigns. More

Catalina and Koupon Link for C-store Insights

Jan 13 2020

Shopper intelligence specialist Catalina is partnering with consumer analytics platform and promotion network Koupon, to provide convenience store (C-store) retailers and CPGs with a more 'holistic' understanding of cross-channel consumer purchase behavior. More

Bilendi Expands UK Sales Team

Jan 13 2020

Panel firm Bilendi has announced four senior hires for its UK sales team: Ian Roberts joins as Sales Director, Sarah Hillis as Senior Sales Manager, Daniel Paraschiv as Senior Business Development Manager and Charlene Adamah as Senior Key Accounts Manager. More

dunnhumby Moves to Azure for Instant Access

Jan 13 2020

Tesco-owned customer data firm dunnhumby is moving its customer insights products across to Microsoft's cloud platform Azure, in order to give more retailers and suppliers instant access to shopper and business insights. More

HERE Partners to Optimise Ad Placement

Jan 13 2020

US location data and technology platform HERE Technologies has partnered with out of home (OOH) audience measurement body Geopath and location infrastructure software firm Bentley Systems, to provide greater context around the best locations and times to place ads. More

Nielsen Buys Customer Data Specialist Precima

Jan 10 2020

Nielsen has acquired retail and customer data and analytics company Precima, from consumer behavior specialist Alliance Data Systems. Terms of the deal have not been disclosed. More

Stagwell Hires and Promotes for New Marketing Team

Jan 10 2020

The Stagwell Group, owner of the Harris and Harris Poll brands, has created a central marketing team with several new hires and promotions, including the appointment of former Kantar exec Anas Ghazi as Managing Director and Chief Strategy Officer. More

Former Netigate Execs Set Up XM Firm digitell.me

Jan 10 2020

In Germany, three former employees of survey software developer Netigate have set up an experience management (XM) company called digitell.me, based in Cologne. More

D&B Buys 'Firmographic' Data Provider Orb

Jan 10 2020

Commercial data and analytics giant Dun & Bradstreet has acquired Orb Intelligence, which provides 'firmographic data' - such as type of organization, company size, and revenue - for use in segmentation and categorization. Terms of the deal were not disclosed. More

Bain Buys Consumer Behavior Analyst Pyxis

Jan 9 2020

In New York, management consultancy Bain & Company has acquired consumer behavior analytics firm Pyxis, for an undisclosed sum. More

Nielsen and Publicis Execs Join Kantar Leadership

Jan 9 2020

Kantar has appointed long-time Nielsen exec Chris Morley as Managing Director, UK, Ireland and USA for its Worldpanel division; while former Publicis behavioural economist and CX practitioner Dom Boyd joins as Managing Director, Offer for the UK Insights division. More

New COO for Avenu Insights & Analytics

Jan 9 2020

In the US, Avenu Insights & Analytics has appointed Lara Oerter as Chief Operating Officer, with responsibility for company-wide operations, including product development and solution delivery. More

Comscore Hires Rentrak's Yazdani as Adviser to the CEO

Jan 8 2020

In the US, long-time Rentrak exec Amir Yazdani has joined Comscore in the role of Strategic Adviser to the CEO. More

Nielsen Rolls Out 'Addressable TV' Platform Beta Test

Jan 8 2020

Nielsen has announced the beta launch of its linear Addressable TV platform, with A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia testing the solution by running and evaluating addressable ad campaigns. More

Former Cambridge Analytica Exec Named DPL CEO

Jan 8 2020

Former Cambridge Analytica CMO Jean Pierre van Tiel has been promoted to the position of Chief Executive Officer at behavioural science and data science-led targeting specialist DPL, after the company secured £1.3m in an investment round. More

Contact Center Platform Sharpen Hires Chief Data Scientist

Jan 8 2020

In the US, cloud contact center platform Sharpen Technologies has appointed Ric Kosiba as Chief Data Scientist, tasked with developing data-driven initiatives which will enable agents to enhance the customer experience and optimize performance. More

Ipsos Replaces Comscore as UKOM Measurement Supplier

Jan 7 2020

UKOM, the body which defines and governs Britain's online audience measurement standard, has appointed Ipsos as its new supplier from January 2021. It replaces Comscore, which has held the contract since 2012. More

News Corp to Sell Unruly to Tremor

Jan 7 2020

Rupert Murdoch's media group News Corp has agreed to sell its video ad distribution and tracking platform Unruly to video ad technology business Tremor International. Terms of the deal were not disclosed. More

Dynata and Medicys Invest in Measure Protocol

Jan 7 2020

UK-based Measure Protocol, a blockchain marketplace for person-level data, has raised £2m in a funding round led by digital data collection specialist Dynata and venture firm Blockchain Valley Ventures. Medical fieldwork business Medicys also took part. More

Kantar Hires ITV's Griffiths as CFO

Jan 7 2020

Kantar has appointed former ITV plc COO and CFO Ian Griffiths as its new Chief Financial Officer. He will join the company on January 16th. More

New Funds for Customer Data Platform BlueConic

Jan 7 2020

In the US, customer data platform (CDP) BlueConic has raised $13m in a Series B round of funding, which it will use to further expand its global footprint. More

Cadent Buys ID and Targeting Firm 4INFO

Jan 6 2020

Advanced TV ad platform company Cadent has acquired identity and media convergence solutions company 4INFO, allowing it to offer cross-screen advanced audience targeting, and OTT / connected TV video buying capabilities for national advertisers. More

Former Comscore COO Joins Analytic Partners

Jan 6 2020

In New York, Analytic Partners has named Kathy Bachmann as General Manager of the Americas, leading its growth in the Western hemisphere. More

IA Bags Sorrell for CEO Summit

Jan 6 2020

Top-level US MR body the Insights Association is to feature long-time WPP CEO Sir Martin Sorrell as a speaker at its CEO Summit later this month. More

IRI Integrates Facebook Data via Mix Modeling Program

Jan 6 2020

Retail data giant IRI is joining Facebook's Marketing Mix Modeling (MMM) Program, which recognises it as a trusted third party which can leverage the social network's performance metrics to measure clients' marketing. More

European Roll-Out for Gracenote's EPG Solutions

Jan 6 2020

Nielsen's entertainment data subsidiary Gracenote is expanding its Electronic Program Guide services into Europe - including Unique IDs and Deep Descriptive Metadata. More

New COO for Campden BRI

Jan 6 2020

Food and drink sector research and support organisation Campden BRI has appointed Peter Headridge as COO, and Barbara Lunnon as Associate Director, Consulting (Science). More

Christmas Holidays

Dec 24 2019

This is 2019's last edition of Daily Research News. We wish a very Merry Christmas to all those celebrating it, and a Happy New Year and a great holiday to all readers, clients, contributors, partners and friends around the world. DRNO resumes in the first week of 2020. More

DataRobot to Buy Analytics / AI Start-Up Paxata

Dec 24 2019

Enterprise machine learning specialist DataRobot is to acquire Paxata, an AI-based start-up whose platform is used to ready raw data for analytics. Terms of the deal were not disclosed. More

Reputation House Debuts ION Brand Evaluation App

Dec 24 2019

Hong Kong-based brand protection agency The Reputation House has launched a reputation management app called ION, through which corporate clients can analyze public opinion online. More

Former Epsilon President Named SCC Chief

Dec 24 2019

Richard McDonald, the former President of US data company Epsilon, has joined insight-driven creative and technology agency Schafer Condon Carter (SCC) as CEO. He replaces David Selby, who moves to the roles of Co-Chairman and Chief Product Officer. More

Cint Names Gil de Rubio SVP Client Development

Dec 24 2019

In the US, insight exchange and sample management platform Cint has appointed P2Sample exec Garrett Gil de Rubio as Senior Vice President, Client Development. More

Project X Launches OOH Analytics Suite

Dec 24 2019

In New York, technology-driven, Out-of-Home (OOH) media agency Project X has released an interactive analytics suite through which advertisers can monitor the performance of their OOH ad campaigns. More

Atos Buys Data Analytics Specialist Maven Wave

Dec 23 2019

French IT services consultancy Atos has agreed to acquire US-based Maven Wave, which specializes in data analytics and machine learning in hybrid and multi-cloud platforms. Terms of the deal have not been disclosed. More

News Intelligence Platform Aylien Scoops New Funding

Dec 23 2019

In Ireland, AI-powered news intelligence platform Aylien has raised $5.54m in a Series A round of funding, which it will use to drive company growth globally. More

TiVo Merges with Xperi

Dec 20 2019

Entertainment technology and TV data provider TiVo is to merge with audio, imaging and computing technology products firm Xperi Corp., in an all-stock deal with an enterprise value of $3bn. The TiVo name will remain on its products but the combined company will be known as Xperi. More

IA Celebrates Census Funds Delivered in Full

Dec 20 2019

In the US, Congress has finally delivered full funding to the Census Bureau for the Fiscal Year 2020, according to the Insights Association, just in time for the decennial headcount to start. More

Nielsen Senior Hires Include Global HR Chief

Dec 20 2019

Nielsen has named Laurie Lovett as its new Chief Human Resources Officer, starting January 13th; and Christopher Taft as SVP Corporate Controller and Chief Accounting Officer. In addition, former Microsoft and CBS exec Nancy Tellem joins the Board. More

Growth Funds for Canada's itracks

Dec 20 2019

Canada-based online qual technology and service provider itracks has received $1.1m in growth financing, from Western Economic Diversification's Business Scale-up and Productivity program (BSP). More

Invoke Adds Real-Time Translation Features

Dec 20 2019

Boston-based Invoke Solutions has upgraded its flagship qual / quant technology with features including a real-time translation facility, Invoke Translations. More

Growth and Funds for Simon Data

Dec 20 2019

New York-based customer data platform Simon Data has announced rapid growth in 2019, with a tripling of its enterprise client base, 75% growth in its Data Science team and the receipt of $30m of Series C funding. More

Comscore Box Office Essentials Adds 'Film Comparisons'

Dec 19 2019

Comscore has expanded its partnership with London-based movie theatre market analyst Gower Street Analytics (GSA), to include film comparisons in its own Box Office Essentials solutions. More

Adjust Opens Mexico Office

Dec 19 2019

Mobile measurement and fraud prevention specialist Adjust has expanded its operations in Latin America, with the opening of an office in Mexico City. More

IRIS.TV Ramps Up Contextual Video Ad Targeting

Dec 19 2019

In New York, video intelligence and programming solutions company IRIS.TV has announced an integration with Oracle Data Cloud (ODC) to deploy its contextual ad targeting for video solution at scale across specific video content verticals including politics, sports and travel. More

Comcast Hires Leader for Effectv Audience Delivery Arm

Dec 19 2019

American telecoms conglomerate Comcast has hired James Rooke to lead its Effectv business, which combines the targeting and measurement of digital, with the reach and impact of TV. He will oversee a 3,500-person team across data innovation and insights, sales, ops, tech, product, and CX. More

Marchex Brings in Sales and Customer Success Leader

Dec 19 2019

In the US, mobile ad analytics specialist Marchex has appointed former Criteo exec John Roswech as Chief Revenue Officer, leading the firm's Sales and Customer Success divisions. More

Nielsen Music Sold to Valence Media

Dec 18 2019

In the US, Nielsen has sold its music data and insights product suite Nielsen Music to TV and film content creation and monetization specialist Valence Media, which owns the Billboard music charts. Terms of the deal have not been disclosed. More

New Cint Roles for Deitch and Thornton

Dec 18 2019

Insight exchange and sample management platform Cint has appointed JD Deitch as Chief Operations Officer, while former COO Richard Thornton moves into the newly created position of Chief Commercial Officer. More

Dynata Awarded Patent for Connected Data Capabilities

Dec 18 2019

Online sampling and digital data collection company Dynata has been awarded a US patent for connecting, first, second and third-party data sources. The patent specifically covers the firm's ability to automatically enrich and deliver full profile views of a client's target audience. More

Marchex Buys Messaging and Analytics Firm Sonar

Dec 18 2019

In the US, mobile ad analytics specialist Marchex has acquired enterprise-level text / messaging and analytics business Sonar Technologies, for an initial $12.5m. More

Grazitti Expands Presence in North America

Dec 18 2019

Digital products and services provider Grazitti Interactive, which helps companies manage their CRM, marketing automation, online communities and analytics capabilities, has opened new offices in Sunnyvale, CA; Seattle, WA; and Edmonton, Canada. More

J.D. Power and Autodata to Merge

Dec 17 2019

Automotive industry research specialist J.D. Power is to merge with sister company Autodata Solutions, a provider of data and software solutions for the sector. More

Pollsters Repair Image with UK Election Call

Dec 17 2019

Britain's pollsters did well in the General Election campaign, with some individual companies and the overall average predicting actual vote share very accurately. All underestimated the scale of the Conservative majority - seats still being harder to call than votes - but the science behind both is developing. More

VideoAmp Taps TiVo for Viewing Panel Expansion

Dec 17 2019

TV software and data platform VideoAmp is partnering with DVR and TV tech and audience insights provider TiVo, to expand its viewing panel to cover 25 million devices in nineteen million US households. More

Speech Analyst CallMiner Raises $75m

Dec 17 2019

Massachusetts, US-based speech analytics specialist CallMiner has raised $75m from Goldman Sachs, and will use it to continue development of new business apps, as well as for platform innovation, channel partner development and international expansion. More

adsquare Launches DOOH Campaign Measure

Dec 17 2019

Mobile audience data and targeting specialist adsquare has launched a tool called the 'Programmatic Out of Home Planner', through which brands can plan, activate and measure the effectiveness of their digital out of home (DOOH) campaigns. More

YouAppi Unveils ReAppi Retargeting Solution

Dec 17 2019

San Francisco-based mobile marketing platform YouAppi has launched a user retention solution called ReAppi, a purpose-built retargeting system tapping three years of retention campaign best practices. More

WPP Sells Sports Data Firm Two Circles

Dec 16 2019

Venture capital backed sports marketing firm Bruin Sports Capital has agreed to acquire the majority of consumer data analytics, sports marketing and technology practice Two Circles from WPP. Terms were not disclosed. More

Senior Hires for The NPD Group

Dec 16 2019

Retail data firm The NPD Group has appointed Darren Person as Global Chief Information Officer, and Robert Taylor as SVP, Enterprise Systems. More

Accenture Buys Data Science Firm Clarity Insights

Dec 16 2019

Global consulting group Accenture has agreed to acquire Chicago-based data consultancy Clarity Insights, whose expertise spans data science, artificial intelligence and machine learning expertise. More

Verto Partners with Location Data Firm

Dec 16 2019

Behavioral and market research platform Verto Analytics has announced a partnership with location data and strategic insights company Unacast. More

Deloitte and Adobe Team to Offer Lift Acceleration

Dec 16 2019

Deloitte Digital has launched a program in partnership with Adobe, bringing together customer and audience data in real-time, to help clients gain a single customer view and personalize their offers and experiences. More

TapClicks Hires Sales Leader

Dec 16 2019

US-based digital marketing and performance analytics specialist TapClicks has appointed Michael Rosner as SVP of Global Sales. More

Nielsen Adds Demographics to Gracenote's Smart TV Data

Dec 13 2019

Nielsen demographics, used to plan and buy TV advertising, are to be applied to smart TV viewing and ad exposure data from its music, video and sports tech subsidiary Gracenote, to deliver demographically-verified measurement across 'all four' screens. More

Havas Buys Digital Transformation Specialist Gate One

Dec 13 2019

Marcoms giant Havas has acquired specialist digital and transformation consultancy Gate One, for an undisclosed sum. More

Predictive Insights Agency Future EQ Opens in Aus

Dec 13 2019

In Australia, industry execs Elisa Adams and Stephen Prendergast have launched an insights agency called Future EQ, which combines behavioural science, AI and predictive modelling to quantify the drivers of business growth and market share. More

Qubit Expands Management Team

Dec 13 2019

London-based marketing personalization company Qubit has hired Tracey Ryan O'Connor as VP of North America and Julia Fearn-Muller as VP of Customer Success, while Robin Trickett has been promoted to VP of Strategy. More

Edgeworth Launches DC Analytics Firm

Dec 13 2019

In Washington, DC, economic and quantitative consulting firm Edgeworth Economics has opened a business called Edgeworth Analytics, which will provide clients with training and consulting on data and statistical concepts. More

Wealth-X Expands European Wealth Database

Dec 13 2019

Wealth information and insight business Wealth-X has expanded its global database with the addition of 130,000 wealthy individuals in Europe, increasing coverage in the region by 350%. More

Acquia to Buy Customer Data Platform AgilOne

Dec 12 2019

In the US, digital experience consultancy Acquia has agreed to acquire customer data platform (CDP) AgilOne for an undisclosed sum. More

WeAre8 Debuts 'Cost Per Relationship' Metric

Dec 12 2019

In New York, targeting platform WeAre8 has launched a media metric called 'Cost per Relationship', reflecting the price a brand has to pay to gain an opt-in relationship with a target consumer. More

Eyeota Names Prokop CEO as Tan Steps Down

Dec 12 2019

Audience technology platform Eyeota has promoted co-founder Kristina Prokop to the position of Chief Executive Officer, as co-founder Kevin Tan steps down from the role. More

Qualtrics Expands Experience Management Platform

Dec 12 2019

Experience management company Qualtrics has added new capabilities to its platform, to provide a 'holistic' view of the experiences being delivered across any organization. More

MrWeb 21 YEARS: Remembering 2001

Dec 12 2019

2001, like 1984, was a year for which fiction had given us very specific expectations, and while disappointingly little coasted through the heavens to the strains of the 'Blue Danube', some MR industry giants certainly soared. Here's our review of the year on DRNO. More

Israel Awards Kantar Seven-Year TV Measurement Contract

Dec 11 2019

Non-profit organization the Israeli Audience Research Board (IARB) has awarded WPP's insight arm Kantar a seven-year contract to continue operating the country's TV trading currency, with the option of an extension until 2030. More

BARC Hires Mindshare's Upadhyay as CIO

Dec 11 2019

Audience measurement and analytics body BARC India has appointed Mindshare India's former Head of Data & Technology, Mahendra Upadhyay, as Chief Information Officer. More

Firms Link for Enhanced OTT Campaign Audience Targeting

Dec 11 2019

US-based TV audience measurement firm Tru Optik has partnered with streaming TV and video ad buying platform JamLoop, to offer audience-based targeting capabilities built specifically for over-the-top (OTT) and connected TV (CTV). More

Salama to Step Down as Kantar CEO

Dec 10 2019

Kantar Chief Executive Eric Salama has decided to step down from his role at some point in 2020, after which he will serve as a non-executive Director and Consultant at the company. Kantar has already begun the process of recruiting a successor. More

InSites Consulting Buys Asian Firm ABN Impact

Dec 10 2019

Global consumer agency InSites Consulting has acquired Asia-based insight community specialist ABN Impact for an undisclosed sum. More

Renamed Top 50 Report Highlights US MR Growth

Dec 10 2019

US market research directory publisher and blogger GreenBook has taken on production of the former Honomichl / AMA Gold Top 50 Report. The 2019 edition, just published, reveals a good year for the industry with the 269 companies covered growing revenue by 3.7% in real terms to $29.43bn. More

Kantar and IRI Link for 'Why Behind the Buy' Insights

Dec 10 2019

Kantar and consumer data giant IRI have launched a solution to help CPG clients measure and optimize marketing programs against the drivers of long-term brand health and short-term sales. More

Video Survey Platform Qualie Rolls Out in the UK

Dec 10 2019

Australia-based start-up Qualie has rolled out its video-driven survey platform in the UK market, through a partnership with consumer and sensory specialist MMR Research Worldwide. More

MetrixLab Opens in Delhi

Dec 10 2019

Digital research firm MetrixLab has opened an office in Delhi, India, from where it will serve existing global clients, and support new clients across the region. More

Former Placed Leader Takes Reins at Foursquare

Dec 10 2019

In the US, location intelligence provider Foursquare has named David Shim its new Chief Executive Officer, replacing Jeff Glueck, who will be leaving at the end of this year to 'explore new opportunities'. More

20|20 Buys Mobile Qual Specialist Over the Shoulder

Dec 9 2019

In the US, qual MR and technology specialist 20|20 Research is to acquire Chicago-based mobile qual provider Over the Shoulder, for an undisclosed sum. More

Ipsos Buys Automated Reporting Partner Data Liberation

Dec 9 2019

Ipsos has announced the acquisition of a majority stake in UK-based automated reporting specialist Data Liberation, which will now form an integrated part of the newly launched Ipsos.Digital platform. More

Nielsen Hires Diversity Leader

Dec 9 2019

Nielsen has appointed Sandra Sims-Williams as SVP of Diversity & Inclusion, beginning next month. She will lead strategy in the area for both Media and Connect sides of the business as the firm splits into two independent, publicly traded companies. More

New Chief Exec for CX Solutions Firm Sabio

Dec 9 2019

London-based customer experience solutions specialist Sabio Group has appointed Jonathan Gale as CEO. Former Chief Exec Andy Roberts will move to the role of Vice-Chairman, with a continuing focus on inorganic growth. More

Kantar Sale Mostly Completed

Dec 6 2019

WPP says it has completed the sale of 60% of Kantar to Bain Capital Private Equity, 'with respect to approximately 90% of the Kantar business', with the proceeds received; and says it will complete the remainder in the first half of 2020. More

Melanie Courtright is New Insights Association CEO

Dec 6 2019

US professional body The Insights Association has named former Dynata EVP Melanie Courtright as its Chief Executive Officer, beginning January 1st and succeeding David Almy. More

Harrison to Focus on Kantar Public Role

Dec 6 2019

WPP has announced that Michelle Harrison will move from CEO to non-executive Chair of its Government Practice - which she has led since its inception in 2012 - so as to focus on her role as Global CEO of Kantar's Public division. Global MD Sean Howard steps up to the vacant CEO role. More

Toluna Wins Dynamic Profiling Patent

Dec 6 2019

Toluna has been awarded a U.S. patent for a new routing algorithm allowing dynamic profiling. The system pre-qualifies respondents on demographics such as country, age, income and education, and cross-references them with other data to establish qualification for a survey. More

MDC Launches New Integrated Network

Dec 6 2019

MDC Partners has announced the formation of a new agency network combining Doner, one of its largest US ad agencies, with six specialist agencies whose expertise includes data-driven strategy and agile production facilities. More

Ipsos Extends 'Duel' Solution via Self-Service Platform

Dec 5 2019

Ipsos has rolled out its behavioral science-based Duel screening solution in the UK, France, Germany, Italy and Spain, through its Ipsos.Digital self-service research platform. More

Consensus Point Buys Competitor Analyst Cipher

Dec 5 2019

In the US, prediction market intelligence and analytics specialist Consensus Point has acquired competitive strategy and technology firm Cipher Systems. Terms of the deal have not been disclosed. More

Former WPP Exec Rupert Day Joins Black Swan Data

Dec 5 2019

In the UK, data science company Black Swan Data has appointed Rupert Day, former Global CEO of WPP media agency tenthavenue. In his new role, Day is responsible for applying the firm's Social Prediction technology to the retail, content and advertising industry sectors. More

Seed Funds for Indonesian Insights Firm Populix

Dec 5 2019

Indonesia-based consumer insights start-up Populix has raised $1m in a round of seed funding, which it will use to develop new product features and hire new employees. The firm is also planning to cover more countries in the Southeast Asia region. More

LiveRamp Launches 'Privacy Manager' Consent Platform

Dec 5 2019

Enterprise data and analytics provider LiveRamp has launched a preference and consent management platform (CMP) called Privacy Manager, to help clients comply with laws such as GDPR (General Data Protection Regulation) and CCPA (the California Consumer Privacy Act). More

Simon Data Names Chief Product Officer

Dec 5 2019

In New York, enterprise customer information platform Simon Data has appointed former AppNexus exec Doina Harris as Chief Product Officer. More

MiQ Hires First Northeast Managing Director

Dec 5 2019

In New York, global marketing intelligence company MiQ has hired Erin Madorsky for a newly created role, Managing Director for the Northeast. She will work directly with US CEO Sean Reardon to develop and grow the business across the region. More

Dutwin Joins NORC at University of Chicago

Dec 4 2019

Survey methodology specialist and former AAPOR President David Dutwin has joined NORC at the University of Chicago as Senior Vice President of Strategic Initiatives, and Chief Scientist of NORC's AmeriSpeak panel-based research platform. More

Sprinklr Buys Nanigans' Social Media Ad Business

Dec 4 2019

US social media analytics firm Sprinklr has acquired the social media ad business from marketing software vendor Nanigans for an undisclosed sum. The deal does not include Nanigans ad effectiveness measurement business. More

Agnew Returns to Norstat as UK Managing Director

Dec 4 2019

Oslo, Norway-headquartered data collection specialist Norstat has hired Robert Agnew as Managing Director for Norstat UK, which has responsibility for clients, consumer panels and business in the UK market. More

Realeyes Hires VP Marketing in New York

Dec 4 2019

UK-based emotion analytics specialist Realeyes has appointed long-time marketing analytics and technology industry exec Max Kalehoff as Vice President of Marketing, based at its offices in New York. More

Delvinia Buys CRIS and Invests in PersonaPanels

Dec 3 2019

Canadian data collection firm Delvinia has agreed to acquire interview automation specialist CRIS (Conversational Research Insight System) for an undisclosed sum; and has become a key investor in PersonaPanels. More

Behavioral Science Agency BEESY Expands in NY

Dec 3 2019

Behavioral science agency BEESY has expanded its New York office with the appointment of former PRS IN VIVO exec Madison King as Research Analyst, and Derek Elliott as Behavioral Science Analyst. More

Verto Promotes Three and Expands in US

Dec 3 2019

Cross-media measurement specialist Verto Analytics has relocated its Seattle office; and has promoted Vinayak Nair to the US Market team leadership role. Meanwhile in Finland, Antti Riikonen has been named VP of Product and Methods and Tero Lindberg is now responsible for the Platform team. More

MrWeb 21 YEARS: Remembering the Year 2000

Dec 3 2019

In the first of 21 articles to celebrate our anniversary, we look at the events of a year in the life of the MR industry, as seen through articles in Daily Research News. Quanties among you will work out that the last article will involve a bit of speculation, but we start with a look way back, at the Millennium year. More

Kantar Profiles Takes MRS Grand Prix

Dec 3 2019

Ipsos,60318, Population Services International and Matchboxology won the inaugural Liz Nelson Award for Social Impact, at last night's annual MRS Awards ceremony in London; while Kantar Profiles Division won the overall Grand Prix Award for Greatest Impact. More

IAB President Patrick Dolan Resigns

Dec 3 2019

In New York, the Interactive Advertising Bureau (IAB) has announced that its President, Patrick Dolan, will depart in June 2020 to pursue an undisclosed 'entrepreneurial opportunity'. More

Fanplayr Opens LatAm HQ in Mexico

Dec 3 2019

California-based eCommerce targeting solutions provider Fanplayr has opened a 'corporate hub' in Mexico City, led by Mariano Tripiciano in the role of MD, Latin America. More

Partners Focus on Emerging Tech in China

Dec 3 2019

New York-based market intelligence platform CB Insights has partnered with Chinese media, events and content company DeepTech, to gain an understanding of the emerging tech sector in China. More

'Express Surveys' Launched on Kantar Marketplace

Dec 2 2019

Kantar has expanded the portfolio of quick turnaround research available through its Marketplace, with the roll-out of a service called Express Surveys, initially in the US. More

Vividata, Manifold Link for Canadian Consumer Insights

Dec 2 2019

Canadian consumer and audience insights company Vividata has announced a partnership with consumer segmentation specialist Manifold Data Mining, applying the latter's Polaris Intelligence platform to the former's large-scale, established research studies. More

Swrve Launches Customer Churn Propensity Scoring

Dec 2 2019

San Francisco-based mobile segmentation and analytics specialist Swrve has launched a 'churn propensity' score, to help businesses increase retention rates, and maximize customer life time value and revenue. More

Siren Secures $10m Expansion Fund

Dec 2 2019

Irish-owned business intelligence platform Siren has raised $10m in a Series A round of financing, which it will use to further develop its proposition and expand into new markets. More

New Name for RP Translate

Dec 2 2019

UK-based insight industry language specialist RP Translate has been re-named EMPOWER Translate (Global). More

Merlinco Hires 'Data Management Expert'

Dec 2 2019

In London, survey software firm Merlinco has appointed long-time industry exec Simon Stephen as 'Data Management Expert'. More

Funds for Entertainment Sector DMP Audigent

Dec 2 2019

New York-based entertainment, sports and lifestyle sector data management platform (DMP) Audigent has completed a $6.7m Series A round of financing, which it will use to 'aggressively' expand its sales and marketing efforts. More

21 Today

Nov 29 2019

Today it's exactly 21 years since MrWeb was officially launched - a traditional coming-of-age here in the UK. In Internet terms, 21 is ancient really, and we'll do a bit of looking backward over the next few weeks, but we also have major plans for the coming year. Details here - and your feedback wanted! More

Vision Buys Customer Intell Specialist SourceLink

Nov 29 2019

Direct marketing solutions provider Vision has acquired marketing services provider SourceLink, whose analytics experts use an in-house database and customer intelligence tools to profile and segment clients and prospects. More

Adobe Names India Research Team Head

Nov 29 2019

Marketing and image software giant Adobe has hired long-time IBM exec Nanda Kambhatla to lead its Research team in India, based in Bengaluru. More

First Funding Round for Behavioral Data Firm Snowplow

Nov 29 2019

London-based Snowplow Analytics, which helps businesses collect and manage their customer behavioural data, has raised £4m in a Series A round of funding. The money will be used to expand its real-time data pipeline capabilities and further expand in the US and Europe. More

Seed Funding for Consumer Behavior Tracker wappier

Nov 29 2019

In New York, consumer behavior tracking specialist wappier has raised $4m in a seed round of funding, which it will use to continue building and growing its AI-powered revenue management and data visualization platform; and to strengthen its team in the US and Europe. More

BlueVenn Partners with Avanci for CDP Roll Out

Nov 29 2019

UK-based marketing automation and audience understanding specialist BlueVenn has partnered with French database marketing agency Avanci, to deliver its customer data platform (CDP) across France, Switzerland and Belgium. More

New President for Australian MR Body AMSRO

Nov 28 2019

In Australia, the Association of Market and Social Research Organisations (AMSRO) has elected Enhance Research CEO George Zdanowicz as its new President, succeeding Engine MD Craig Young. More

ASG Buys GatherUp CX and Online Review Engine

Nov 28 2019

In the US, software business ASG has acquired GatherUp, which helps businesses and brands deliver a better customer experience through customer feedback, net promoter scores and online reviews. Terms of the deal have not been disclosed. More

Eyeota Taps Gaming Audience Segments in Asia Pacific

Nov 28 2019

Audience data specialist Eyeota has formed a partnership with digital media company Ziff Davis, allowing clients to use its Eyeota Audience Marketplace to access subscribers of the publisher's owned and operated gaming properties and partner sites across AsiaPac. More

1010data Adds Purchase Journey Analysis Tools

Nov 28 2019

In New York, analytical intelligence and consumer transaction specialist 1010data has launched two new products to help businesses better understand the consumer purchase journey, while expanding its existing Comparison Shopping report. More

Factual Debuts Predictive and Loyalty Audiences

Nov 27 2019

US location data company Factual has extended its Audience product with the addition of two new solutions, which use machine-learned predictive insights and visitation pattern analysis to help build segments based on real-world consumer behavior. More

Growth Funds for BI Business Panintelligence

Nov 27 2019

Leeds, UK-based business intelligence (BI), data visualisation, reporting, and analytics software developer Panintelligence has raised £4.5m in a Series A funding round, which it will use for expansion globally, with a particular focus on the US. More

Burrelles and Talkwalker in Social Media Listening Deal

Nov 27 2019

In the US, media intelligence firm Burrelles has partnered with social media listening and analytics company Talkwalker, to help clients gain insights into complex media trends. More

WPP to Open Co-Location Campus in Detroit

Nov 26 2019

WPP is to open a campus in the listed Marquette Building in downtown Detroit, where it will bring together a number of its agencies and locate up to 1,000 staff. More

Facebook Rolls Out 'Viewpoints' MR App

Nov 26 2019

Facebook has launched a market research app called Viewpoints, paying users to take part in surveys. The company says it won't sell or share the resulting data with third parties. More

Appinio Re-launches App and Plans Global Expansion

Nov 26 2019

Hamburg, Germany-based market research platform Appinion has re-launched its consumer panel app, and is preparing to roll it out globally. More

Insights Association Welcomes Extra Census Funding

Nov 26 2019

US industry body the Insights Association (IA) has applauded temporary legislation which contains increased funding for the 2020 Census, and says it will improve the odds of preparations for the census being completed. More

US Ad Associations Launch CCPA Opt-out Mechanism

Nov 26 2019

The Digital Advertising Alliance (DAA), a coalition of US media and marketing trade associations, has launched an icon to help companies comply with California's new privacy law, the CCPA (California Consumer Privacy Act). More

Acxiom Launches Segmentation and Location-Based Tools

Nov 26 2019

Data firm Acxiom has launched a dual-segmentation system called Personicx Prime, which provides individual consumer insights for different members of a household. In addition, the company has rolled out two location-based services: Geospatial Audience Insights and Acxiom Market Signals. More

Norstat in New Hands

Nov 25 2019

Data collection company Norstat has a new owner, investment firm Triton having completed its acquisition today from former owners Foinco and Verdane. More

Gloves Off in Oz as Roy Morgan Claims Fake News

Nov 25 2019

Research agency Roy Morgan has taken the unusual step of calling out a newspaper, The Australian, for its 'fake news' reporting of its own circulation figures. More

YouTube Integrates Nielsen Data with Planning Tool

Nov 25 2019

Nielsen TV data is to be integrated into YouTube's audience planning tool, Google Reach Planner. Roll-out is initially in the US, with plans to go global next year. More

Interpublic Hires Leader for New Ethical Data Unit

Nov 25 2019

Marcoms group Interpublic has created a new practice focused on 'digital responsibility', within its recently formed Kinesso targeting and optimisation company. Acxiom / LiveRamp executive Sheila Colclasure has been hired to head it up. More

Glow Appoints Head of Partnerships

Nov 25 2019

Consumer engagement and insights platform Glow has announced the appointment of Daniel Calo as Head of Partnerships, based in Melbourne, Australia. More

Kin and Carta Buys US Firm Spire Digital

Nov 22 2019

London-based company Kin and Carta plc has agreed to acquire US-based Spire Digital, Inc. Both are specialists in digital transformation consulting. More

Ad Associations Urge National Privacy Law

Nov 22 2019

In the US, ad industry bodies have urged Congress to pass a national privacy law overriding state laws such as California's recent Consumer Privacy Act (CCPA). The group complain that the nation's policy in the area 'is being shaped by Europe and a single state'. More

Mediametrie Adds Podcast and Catch-Up Radio Measures

Nov 22 2019

In France, audience research leader Médiamétrie has launched measures for catch-up radio (content listened to after the broadcast) and native podcasts (those with original audio content). More

South African Cross-Media Study to Close

Nov 22 2019

South African cross-platform audience measure the Establishment Survey will produce its final data next month, after a review by operator Kantar TNS and industry bodies the PRC and BRC. More

Funds for Online Experience Specialist Decibel

Nov 22 2019

London-based Decibel, which provides real-time intelligence allowing businesses to measure and improve online customer experiences, has raised $17m in a Series B investment round. Funds will be used to further develop its technology and for expansion across Europe and North America. More

Qualtrics Names Aus/NZ Country Manager

Nov 22 2019

US-based experience management specialist Qualtrics has appointed former Salesforce exec Brigid Archibald as Country Manager for Australia and New Zealand. More

New Nielsen Global Connect Unit Hires CMO from IBM

Nov 21 2019

In New York, Nielsen Global Connect has hired IBM exec Jacqueline Woods as Chief Marketing Officer, starting on December 1st. More

RichRelevance and Manthan Systems to Merge

Nov 21 2019

US-based personalized search, content and recommendations specialist RichRelevance has announced plans to consolidate its business with Indian retail analytics solutions provider Manthan Systems. Terms of the deal have not been disclosed. More

Comscore, SimilarWeb Win Malaysia Currency Contracts

Nov 21 2019

The Malaysian Digital Association (MDA), the country's representative body for online publishers, ad agencies and digital service providers, has renewed its partnership with Comscore to provide audience currency data, while appointing SimilarWeb as its partner for market insight. More

IAS Buys Semantic Targeting Specialist ADmantX

Nov 21 2019

In the US, advertising intelligence specialist Integral Ad Science (IAS) has acquired ADmantX - a semantic technology firm which offers cookie-free tracking. Terms of the deal have not been disclosed. More

Trufan to Buy Audience Segmentation Tool SocialRank

Nov 21 2019

Social media intelligence and fan engagement platform Trufan has agreed to acquire audience segmentation tool SocialRank, which helps brands understand, organize and activate audiences on social media. Terms of the deal have not been disclosed. More

PreciseTarget Grows Senior Leadership Team

Nov 21 2019

In the US, shopper understanding company PreciseTarget has hired three new execs for its senior leadership team: Mitch Paletz as SVP Channel Partnerships; Andrew McCasker as Chief Technology Officer; and Brian Graziano as VP Marketing. More

Investment for Consumer Insight Platform Potloc

Nov 21 2019

In Canada, consumer insight platform Potloc has closed a $13m Series A round of funding, which it will use to develop AI capabilities, recruit new staff and enter new markets - including the US and UK. More

Expansion Funds for Esports Data Firm FanAI

Nov 21 2019

In the US, Santa Monica-based esports audience monetization and data analytics firm FanAI has raised $8m in a Series A round of funding, and says it will expand its team from 20 to 30 employees, and grow its UK and European business. More

AppTek Merges with CX Tech Firm Ignite-Tek

Nov 20 2019

In the US, human language technology developer AppTek has merged with customer experience (CX) tech firm Ignite-Tek, which helps eCommerce companies gather customer feedback. More

New CEO for Alliance Data

Nov 19 2019

In the US, data-driven marketing and loyalty solutions provider Alliance Data has appointed Ralph Andretta as President and Chief Executive, effective from next February. He will succeed Melisa Miller, who has served in the role since the June 2019 retirement of Ed Heffernan. More

Episerver to Buy Content Analytics Platform Idio

Nov 19 2019

US software company Episerver is to acquire content personalization and analytics platform Idio, for an undisclosed sum. More

Toluna Adds Scripting Enhancements to QuickSurveys

Nov 19 2019

Consumer intelligence platform Toluna has added advanced scripting capabilities to its flagship QuickSurveys on-demand plaform, helping users to create and launch complex studies. More

ICO Names First 'Data Ethics Advisor'

Nov 19 2019

In the UK, data regulator the ICO (Information Commissioner's Office) has appointed Ellis Parry as its first Data Ethics Adviser, as the organisation considers the practical implications of the growing use of personal data. More

Ascribe Opens and Hires in Hamburg

Nov 19 2019

Cincinnati, OH-based verbatim analysis software company Ascribe has opened a new office in Hamburg, Germany, where it has appointed former ASKi‐Data exec Gustav Jaeckel as European Director of Services. More

Haymarket Launches Haylo Pharma and Healthcare Tools

Nov 19 2019

Haymarket Media has launched a data offering called Haylo, connecting pharma marketers with millions of verified HCPs (healthcare professionals). More

Acosta Promotes for EVP, Business Intelligence Role

Nov 18 2019

In the US, CPG industry-focused sales and marketing agency Acosta has promoted long-time company exec Colin Stewart to the role of Executive Vice President, Business Intelligence. More

Kantar and VTION Launch OTT Audience Measure in India

Nov 18 2019

Kantar has partnered with media consumption measurement specialist VTION, to roll out what the companies are calling 'India's first continuous OTT audience measurement solution'. More

Sorrell in Confrontation with Former Colleague

Nov 18 2019

WPP founder Sir Martin Sorrell has allegedly been involved in an 'explosive confrontation' with former colleague Jim Prior, over critical remarks he made about Sorrell to Campaign magazine. According to one eyewitness quoted in the FT, the bust-up led to Sorrell slapping Prior in the face. More

Nielsen Analytics to Fuel General Mills Expansion

Nov 15 2019

Nielsen has announced a major expansion of its relationship with US-based food giant General Mills Inc. More

WPP Back in Acquisition Mode

Nov 15 2019

WPP is once again considering acquisitions, in 'faster growing segments such as technology and commerce', according to CEO Mark Read in a call with investors on Thursday. More

Nielsen Partner OpenSlate Expands in Asia Pacific

Nov 15 2019

Content ratings provider and brand safety specialist OpenSlate, part owned by Nielsen, has appointed Poppy Hill as Managing Director for APAC, as it expands in the region. She is based in Sydney. More

ListenFirst Debuts 'More Accurate' Social Media Tool

Nov 15 2019

Social media specialist ListenFirst has launched a new solution combining analysis of earned and owned activity, designed to help marketers cope with changes in social media metrics and legislation, and gain a more accurate picture of audience relationships. More

MR Recruiter Hannelius Expands Again

Nov 15 2019

In London, specialist MR staffing consultancy Hannelius Recruitment has appointed Ryan Reast to work on operations, sales and full service research exec roles. More

TBRC Adds Sector-Specific Metrics to Analysis Tool

Nov 15 2019

London-based competitor and consumer research provider The Business Research Company has upgraded its Global Market Model online platform with a new analytical tool, offering tailored, industry-specific metrics for a number of sectors. More

UK and US Analytics Firms Merge

Nov 14 2019

Marketing analytics firms Marketscience Consulting and Truesight Consulting have announced a merger, forming a single entity to be known as Marketscience. The two, based in the UK and US respectively, have worked in an exclusive partnership for the last two years. More

Privacy Groups Warn FTC on Google Fitbit Buy

Nov 14 2019

US data protection organisations have written to the Federal Trade Commission to advise that Google's proposed $2.1 billion acquisition of health data company Fitbit will lead to 'a dramatic erosion of consumer privacy'. More

MRI-Simmons Partners for New Cultural Segmentations

Nov 14 2019

MRI-Simmons has partnered with cultural profiling firm EthniFacts to launch Cultural Suite, a tool for targeting different cultural groups. More

Hotspex Names SVP of Research

Nov 14 2019

Canada-based researcher Hotspex has appointed Joe Amati as Senior Vice President of Research. He joins after eight years on the client side at Kellogg's Canada and apparel brand Canada Goose. More

WPP Opens Co-location Campus in Madrid

Nov 14 2019

In Madrid, WPP Chief Exec Mark Read has opened the marcoms group's latest co-location campus, La Matriz, which is its largest in Europe to date. More

Rebrand for MR Tech Firm IVP

Nov 14 2019

Research tech provider Interactive Video Productions has rebranded as IVP Research Labs, reflecting its broader range of services including neuroscience and biometric offerings. More

Hotspex Hires John McGarr to Lead New Chicago Office

Nov 13 2019

Canada-based employee-owned research firm Hotspex Group has appointed John McGarr as Managing Director for Chicago, where it will begin operating from early 2020. More

MRS Launches Liz Nelson Award for Social Impact

Nov 13 2019

In the UK, the MRS (Market Research Society) has launched a new prize for its 2019 awards, honouring Dr Liz Nelson, one of the co-founders of Taylor Nelson Sofrès (TNS). More

Caldwell Joins Panelbase in Innovation Role

Nov 13 2019

In the UK, online research supplier Panelbase has hired research veteran Johnny Caldwell in the newly created role of Innovation Consultant. He is based in London More

Screen Engine/ASI Hires NRG's Jason Bubenicek

Nov 12 2019

US TV, film and video research firm Screen Engine/ASI has appointed long-time NRG exec Jason Bubenicek as SVP Data Intelligence, working with the Marketing Science team to develop a data warehouse that will be used to identify new product opportunities. More

Jivox Debuts Non-Cookie Personalization Tool

Nov 12 2019

US-based digital ad personalization specialist Jivox has launched a user identity solution called Jivox IQiD, through which brands can personalize dynamic creative at scale using their first-party data, as well as contextual triggers. More

OzTAM Adds Staff and Promotes Internally

Nov 12 2019

Expanding Australian television audience measurement body OzTAM has hired Alan Heng as its first Technical Services Manager; while Mitchell Woods joins in the newly created position of Product Manager. In addition, two members of the team have been promoted. More

Awards Launched for Indian MR Profession

Nov 11 2019

The Indian MR industry is getting its 'first ever' awards for excellence, the MRSI Golden Key Awards, courtesy of trade association The Market Research Society of India. More

Maru Launches Direct Access Portal

Nov 11 2019

Tech-enabled research firm Maru Group has launched a direct access end-to-end insights platform, Maru/HUB, allowing users to create, view and analyze research projects 'on demand'. More

Irish Data Regulator Working On Eleven Facebook Cases

Nov 11 2019

Irish Data Protection Commissioner Helen Dixon has confirmed her office is working on 21 major investigations, of which no fewer than eleven concern Facebook or its subsidiaries WhatsApp and Instagram. More

Walnut Unlimited Hires Neuroscience Leader

Nov 11 2019

UK-based research group Walnut Unlimited has appointed Michal Matukin as Head of Neuroscience Research, underlining its commitment to a growing part of its business. More

Attest Brings in Product Leader

Nov 11 2019

Fast-growing UK-based MR and consumer insights platform Attest has brought in Freddie Beesley, formerly Head of Product at DIY research firm Typeform, as Product Director. More

Revenue Grows and Costs Fall for SurveyMonkey

Nov 8 2019

DIY research firm SurveyMonkey has reported results for the quarter ended September 30th, with revenue up 22% to $79.3m. Net loss was $16.3m, slashed from $102.4m a year earlier with operating costs falling sharply, although adjusted EBITDA fell from $17.0m to $11.5m. More

GlobalWebIndex Launches Global TV Campaign Solution

Nov 8 2019

Audience insights firm GlobalWebIndex has launched 'TV Reach & Frequency', offering media planners the ability to plan TV campaigns across 44 international channels in 42 markets, and target niche micro-audiences using over 40,000 attributes on each Internet user. More

Dunn Deal Rounds Out Infutor Offer

Nov 8 2019

Consumer identity management firm Infutor has acquired New York-based Dunn Data Company, which provides market intelligence including consumer identity, demographic, lifestyle, and affinity attribute solutions. More

Canvs AI Launches Automatic Coding Tool

Nov 8 2019

Emotion measurement specialist Canvs AI has unveiled what it describes as 'The MR industry's first AI-powered platform for automatic coding of open-ended survey responses'. More

Experian Buys Into Mobile marketing Data Firm

Nov 8 2019

Consumer data giant Experian has announced a strategic investment in smart mobile marketing data platform Vserv. Details of the deal were not disclosed. More

Nielsen to Split in Two

Nov 7 2019

Nielsen has completed its strategic review, and announced plans to spin off its Global Connect business (similar, but not identical to the former 'Buy' segment), creating two independent publicly traded companies. The company also posted a respectable 2.4% constant currency revenue rise for Q3. More

Ipsos Launches Fully Automated DIY Research Platform

Nov 7 2019

Ipsos has launched a self-service research platform called Ipsos.Digital, offering clients simplified access to global research capabilities and insights. More

Dapresy Adds PowerPoint Deck Solutions

Nov 7 2019

Data visualisation and reporting specialist Dapresy has launched a 'three-tiered' suite of modular solutions which it says removes many of the manual processes traditionally required in the market research reporting process. More

Quotient to Buy Location Intelligence Platform Ubimo

Nov 7 2019

Digital media analytics specialist Quotient has agreed to acquire Israel-based location intelligence platform Ubimo. Terms of the deal have not been disclosed. More

SurveyHealthcare Changes Name After Acquisition

Nov 7 2019

US-based data collection and custom survey solutions provider SurveyHealthcare has changed its name to SurveyHealthcareGlobus (SHG), following an acquisition and underlining its continuing global reach. More

Bakamo Relocates for London Expansion

Nov 7 2019

UK-based social media monitoring specialist Bakamo has relocated its London office to a new, larger location in Shoreditch. As part of the expansion, Research Director Dávid Gáspár has relocated from the firm's Budapest-based operations centre to lead the team in London. More

Innovid Hires Leader for DACH Expansion

Nov 7 2019

Omni-channel TV advertising and analytics platform Innovid has appointed former IgnitionOne MD Wolfgang Kirschner to head its expansion efforts across Germany, Austria and Switzerland. The firm has also hired Jeremy Straight as SVP of Business Development, based out of New York. More

Pureprofile Creates Sales and Marketing Leader Role

Nov 7 2019

Australian ad targeting and research platform Pureprofile has hired former Mintel / Toluna exec Anna Meiler for a newly created position, Head of Sales and Marketing. More

Comscore Names Livek CEO as Q3 Revenue Falls 8%

Nov 6 2019

Comscore Vice Chairman Bill Livek has been promoted to the role of Chief Executive Officer, replacing interim CEO Dale Fuller. The firm has also reported an 8% drop in third quarter revenue to $94.3m, from $102.9m in the prior-year quarter. More

Ironwood Insights Acquires Discovery Research Group

Nov 6 2019

In the US, qual and quant provider Ironwood Insights Group has acquired data collection company Discovery Research Group (DRG) from Morgan Investors, which is also the holding group for 3Q Global and Quick Test/Heakin. Terms of the deal were not disclosed. More

Nielsen Influencer Brand Effect Measure Launched

Nov 6 2019

Nielsen has launched its Influencer Brand Effect measurement solution, to help advertisers evaluate the effectiveness of influencer marketing. More

Rival Technologies Adds Reporting Features to Chat Lab

Nov 6 2019

In Canada, insight tech business Rival Technologies has added new reporting features that enable users of its Chat Lab platform to monitor and distribute real-time survey data. More

Amperity Buys Customer Intelligence Platform Custora

Nov 5 2019

In the US, AI-powered customer data platform Amperity has acquired customer intelligence and analytics platform Custora. Terms of the deal have not been disclosed. More

Scary Growth for Sorrell's 'Pumpkin' S4Capital

Nov 5 2019

WPP founder Sir Martin Sorrell's recently launched marcoms business S4Capital has reported third quarter revenue up almost 54% to £56.6m, with a nearly 50% increase in gross profit to £42.1m during the period. The figures reflect rapid organic growth as well as M&A. More

ABC Opens Access to Audit Data

Nov 5 2019

In the UK, industry-owned media auditor ABC has launched an online 'Data Hub' through which users can access current and historic audited data. More

Hero Digital Appoints SVP, Data & Insights

Nov 5 2019

In New York, customer experience company Hero Digital has hired Arun Kumar as Senior Vice President, Data & Insights. More

Integral Ad Science Names First Chief Customer Officer

Nov 5 2019

In the US, advertising intelligence specialist Integral Ad Science (IAS) has hired Adrian D'Souza for the newly created role of Chief Customer Officer, overseeing global operations and with responsibility for delivering a customer-centric growth strategy. More

Trinity McQueen Buys Leeds-based Allto

Nov 4 2019

Leeds and London-based agency Trinity McQueen has acquired product testing and healthcare specialist Allto Market Research (previously known as McCallum Layton). Terms of the deal have not been disclosed. More

UserTesting Buys Video Analyst TruthLab

Nov 4 2019

In the US, customer insights platform UserTesting has acquired TruthLab, a provider of video analysis backed by machine learning. Terms of the deal were not disclosed. More

MetrixLab Launches ACT Instant 24-Hour Ad Testing Tool

Nov 4 2019

Digital research agency MetrixLab has launched a tool called 'ACT Instant', which uses machine and deep learning elements of artificial intelligence (AI) to predict advertising performance, without the need for surveys or respondents. More

Google Buys Fitbit, but 'Won't Use Data for Ads'

Nov 4 2019

Google has acquired wearable fitness / wellness tracker Fitbit in a deal valued at approximately $2.1 billion. Fitbit has issued an assurance that it will continue to put users in control of their data and that its health and wellness data will not be used for Google ads. More

db5 Sold to Bastion Collective

Nov 4 2019

US-based consumer insights and strategy consultancy db5 has been acquired by Australian marketing and communications group Bastion Collective, for an undisclosed sum. More

Trend Forecasting Specialist Light Years Opens in US

Nov 4 2019

In California, former JWT Intelligence director Lucie Greene has launched a futures, research and brand strategy consultancy called Light Years. More

Fiftyfive5 Hires Performance Monitoring Lead

Nov 4 2019

Australian insights consultancy Fiftyfive5 has hired former Edelman Intelligence exec Nick Williams, who relocates from the US to Australia to lead the firm's Performance Monitoring team. More

KL Launches Co-LABoration Co-Creation Unit

Nov 1 2019

US-based online MR community specialist KL Communications has opened a new division called KL Co-LABoration, which will focus on customer co-creation using the company's proprietary CrowdWeaving methodology. More

Location Sciences Expands to Australia

Nov 1 2019

Mobile data intelligence and verification specialist Location Sciences has expanded to Australia, where it will be led by digital marketer Rupert Pay as the company's local representative. More

New Frontier Data Opens Cannabis Data Marketplace

Nov 1 2019

In the US, cannabis industry big data firm New Frontier Data has launched an online cannabis data marketplace, to enable researchers, business owners and firms to download thousands of data sets through the company's Equio online platform. More

Police Solve Cold Case Murder Using Infogroup Data

Nov 1 2019

In the US, South Dakota police have used information from data and marketing solutions provider Infogroup to identify the killer in a 51-year old 'cold case' murder. More

Taylor Reach Group Brings in Strategic Partner

Nov 1 2019

In Toronto, customer experience and contact center consulting firm The Taylor Reach Group has appointed contact center exec Steve Edmondson as Strategic Partner and Consultant. More

Growth Funds for Personalization Platform Folloze

Nov 1 2019

In the US, hyper-personalization platform Folloze has raised $11m in a Series B round of funding, which it will use to continue to expand operations and its business reach. More

TapClicks Buys Dashboard Firm Megalytic

Oct 31 2019

In the US, digital marketing and performance analytics specialist TapClicks has acquired Megalytic, which provides client reporting and dashboard solutions. Terms of the deal were not disclosed. More

Mobile Measurement Firm Adjust Expands in UK

Oct 31 2019

Mobile measurement and fraud prevention specialist Adjust has expanded its UK team with the appointment of Andy Chandler as General Manager UK & Ireland, and Isabel Ferreira as Sales Director. Both will be based in the firm's London office. More

Milieu Insight Raises Funds for SE Asia Expansion

Oct 31 2019

Singapore-based market research and data platform Milieu Insight has raised $2.4m in a pre-A round of funding, which it will use for product development and to expand to Malaysia, Indonesia, the Philippines and Vietnam. More

Confirmit Names CX Consulting Principal

Oct 31 2019

Research software firm Confirmit has appointed Howard Lax as Principal Director, CX Consulting, supporting clients in their efforts to design, develop and implement customer experience strategies. More

Merkle's HelloWorld Hires Head of Strategy & Insights

Oct 31 2019

In New York City, Merkle-owned digital marketing solutions company HelloWorld has appointed James Riess as SVP, Head of Strategy & Insights for Promotions and Loyalty Solutions. More

Research Results Creates COO Role

Oct 31 2019

US-based MR operations specialist Research Results has promoted Stephen Oldfied to the newly created role of Chief Operations Officer. More

Nielsen's Megan Clarken to Become Criteo CEO

Oct 30 2019

Long-time Nielsen exec Megan Clarken is joining ad targeting and retargeting specialist Criteo as Chief Executive Officer on November 25th. She replaces founding Chairman and CEO JB Rudelle, who will remain as company Chairman. More

Cision's Falcon Buys Unmetric

Oct 30 2019

Media intelligence specialist Cision has announced that its social media management division Falcon.io has acquired Unmetric, which delivers insights from social media benchmarking, audience engagement and content performance. Terms of the deal were not disclosed. More

Markelytics Launches DIY Research Platforms

Oct 30 2019

Research solutions and outsourcing firm Markelytics has launched a range of DIY market research platforms. More

DRG launches Market Access Disease Navigator

Oct 30 2019

Healthcare research and data provider Decision Resources Group (DRG) has launched an oncology-focused product called Market Access Disease Navigator, which uses real world data to provide insight into patient populations, practitioners and payers. More

Fraud Prevention Firm Kubient Buys Fidelity Media

Oct 30 2019

In New York, ad tech and fraud prevention platform Kubient has acquired supply-side platform Fidelity Media for an undisclosed sum. More

On Device Launches 'State of Digital Brand Measurement'

Oct 30 2019

London-based mobile research and sample specialist On Device Research has partnered with Data Stories Consulting to launch a new report called the 'State of Digital Brand Measurement'. More

New CEO for Shopper Intelligence Firm Catalina

Oct 29 2019

Shopper intelligence specialist Catalina has hired Wayne Powers as its new President and Chief Executive Officer, replacing Jerry Sokol, who will continue as a Strategic Advisor during the transition period. More

Keypoint Intelligence Sold to Private Investor Atar

Oct 29 2019

In the US, analytics specialist Keypoint Intelligence has been acquired by private investment firm Atar Capital, with financial terms not disclosed. More

MaritzCX Launches AI-Based Product Suite

Oct 29 2019

In Australia, customer experience management software and solutions firm MaritzCX has launched a suite of products that use artificial intelligence (AI) to help clients derive more value from their data. More

Merkle Launches 'Archie' Scalable Analytics Solution

Oct 29 2019

In the US, data-driven performance marketing agency Merkle has launched a solution called Archie, providing users with cross-channel media and marketing insights. More

Omnicom UX Specialist Credera Opens in NYC

Oct 29 2019

User experience and technology solutions firm Credera has opened an office in New York City. More

MWW Debuts GenZ-Driven Research and Insight Program

Oct 29 2019

In New York, data-driven PR agency MWWPR has partnered with American University's School of Communication to launch a research program called 'Z-Suite', aimed at uncovering insights into the mind of the GenZ consumer. More

MRC Accredits C3 Metrics for Display Ad Measurement

Oct 29 2019

New York-based cross-channel media analytics specialist C3 Metrics has received Media Rating Council (MRC) accreditation, for measurement of desktop and mobile web display ad viewable impressions and related viewing metrics. More

Major TV and Film Deals for Comscore

Oct 28 2019

Audience measurement firm Comscore has made two major announcements: a five-year deal with global film exhibitor Cinemex to provide an enterprise data platform and analytics software solutions; and an expansion of its partnership with global entertainment network Discovery, Inc. More

British and Korean Companies Join Sorrell's New Stable

Oct 28 2019

Sir Martin Sorrell's S4Capital plc has brought in two new businesses via a merger with its existing MightyHive programmatic media practice. ConversionWorks, based in London, and Datalicious Korea will be integrated into and rebranded as part of MightyHive, strengthening its analytics skills and offer. More

New HQ for Fast-Growing InnovateMR

Oct 28 2019

US-based sample solutions provider InnovateMR has opened a new headquarters in Calabasas, California - adding to existing locations in Connecticut, London, Ahmedabad and New Delhi. The firm says its headcount has doubled during 2019. More

US Firm Research Results Brings in CCO

Oct 28 2019

US-based MR operations specialist Research Results, Inc.has appointed Ellen Pieper as Chief Client Officer, responsible for the leadership, vision and financial performance of the team of subject matter experts and offerings. More

Jibunu Launches Video Responses Tool

Oct 28 2019

Market research technology and survey programming company Jibunu has released a video response capture tool, allowing researchers to collect 'user-generated qual feedback at quant scale'. More

Ipsos in Full Sail Again with GfK Units On Board

Oct 25 2019

Ipsos has reported organic growth of 3% in the third quarter of the year. Reported revenue rose fully 16.7% to EUR 499.4m, driven by the acquisition of units of GfK since last year, and to a lesser extent by that of Synthesio and by currency effects. More

WPP Returns to Growth in Q3

Oct 25 2019

In a trading update for the third quarter, WPP has reported its first like-for-like (LFL) revenue increase of the year - with insight division Kantar sharing in the improvement. Group reported revenue rose 1.9% LFL to £3.29bn. More

Screenvision Launch to Enhance Movie Audience Data

Oct 25 2019

New York-based cinema advertising specialist Screenvision Media has launched the Smart Network, which uses proprietary 'Movie Pixel' content recognition technology to aggregate audience information and link it to purchasing behaviour. More

New Australian GM for YouGov

Oct 25 2019

YouGov has appointed Laura Robbie as General Manager of its Australian operations, based in the Sydney HQ and reporting to APAC CEO Julien Chevignon. She replaces David Briggs, who is stepping down two years after his firm Galaxy Research was acquired by YouGov. More

Northern Light Launches Smarter Twitter Tool

Oct 25 2019

Knowledge management platform provider Northern Light has launched a Twitter analysis tool using AI to help enterprises plan their social media marketing, track competitors and enhance their market research. More

WPP Shareholders Agree Kantar Sale to Bain

Oct 24 2019

WPP shareholders have voted in favour of the company's proposal to sell 60% of its Kantar data, research, consulting and analytics business to private equity firm Bain Capital, in a deal which values the whole of Kantar at around £3.2bn ($4.0bn). More

Dapresy and Nebu Combine for CX Product Launch

Oct 24 2019

Data visualisation and reporting specialist Dapresy and data collection software developer Nebu have partnered to launch a combined customer experience (CX) product, offering clients a solution for sample management, data collection, reporting and case management. More

Intra Research Names Sales Director in Asia

Oct 24 2019

Intra Research, which operates panels in the former Soviet Union and the Middle East, has appointed former Paneland exec Saloni Dharmani as Director of Sales. She is based in India. More

RealityMine Adds Social Media Advertising Measure

Oct 23 2019

Mobile research tech firm RealityMine has launched a feature called 'RealLife Social', giving researchers a window on the ads and sponsored content that opted-in users are exposed to on social media. More

Merkle Combines EMEA Analytics Teams, Promotes Gott

Oct 23 2019

Data-driven performance marketing agency Merkle has promoted Ben Gott to the position of SVP Digital Analytics for the EMEA region, overseeing a team combining the analytics team from its performance marketing agency Periscopix with its existing customer analytics business. More

Firefish Hires New Chief Operating Officer

Oct 23 2019

London-based strategic insights consultancy Firefish has appointed long-time WPP exec Natalie Pilch as Chief Operating Officer. More

RP Translate Gets Funding for Tech Projects

Oct 23 2019

UK-based specialist insight translation agency RP Translate has closed a £150,000 ($195,000) round of funding, earmarked for the creation of bespoke translation technology for global market research projects. More

Roku to Buy Customer Intelligence Specialist dataxu

Oct 23 2019

In the US, streaming platform and device specialist Roku is to acquire customer analytics firm dataxu, which allows marketers to plan and buy video ad campaigns. The deal is valued at $150m in cash and shares of Roku common stock. More

Mastercard Buys Engagement Platform SessionM

Oct 23 2019

In the US, Mastercard has acquired customer engagement and loyalty platform SessionM, enhancing its own ability to help brands deliver personalized, real-time offers and campaign measurement based on data-driven insights. Terms of the deal were not disclosed. More

Larger London Office Becomes Lucid's EMEA Regional HQ

Oct 22 2019

Programmatic sampling firm Lucid has launched new EMEA headquarters in London, from which to drive development in the region. Staff numbers in the city have grown from fewer than ten to more than 50 in just two years. More

Data Management and Targeting Firm ownerIQ Acquired

Oct 22 2019

Data-driven services company Inmar has acquired ownerIQ, a provider of 1st and 2nd party data solutions to brands, retailers and manufacturers. More

Blockchain Pioneer Adds Communities Option

Oct 22 2019

In the UK, person-based, blockchain-powered data marketplace Measure Protocol has added community functionality into its MSR App, initially in partnership with global consumer insights agency Interpret, which will use it for a new video gaming community. More

New CEO for Ad Currency Provider BARC India

Oct 22 2019

TV audience measurement body BARC India has announced that founding CEO Partho Dasgupta is leaving the position, and will be replaced by Sunil Lulla. More

Nielsen Adds Amazon Prime Coverage to SVOD Tool

Oct 22 2019

Nielsen has added syndicated measurement of Amazon Prime Video to its Subscription Video On Demand (SVOD) Content Ratings solution. More

Two New Express Products for Harris Interactive

Oct 22 2019

Harris Interactive has launch two new products, hi brands Express and ad post-test Express, which it says deliver 'faster, more cost-effective brand and communications insights' for FMCG, financial services, technology, media and entertainment sectors. More

Funds for Business Data Firm Signal AI

Oct 22 2019

AI-powered business intelligence and media monitoring company Signal AI has completed a Series C funding round of $25m, which it says will be used to add new use cases, accelerate rapid growth in the US and cement its recent launch in the APAC market. More

dataSpring Acquired by Intage

Oct 21 2019

Tokyo-based panels and technology company dataSpring has been acquired by marketing research and consulting services business Intage Holdings. Terms of the deal have not been disclosed. More

Former Cambridge MR Leader Opens New Agency ESP Live

Oct 21 2019

In the UK, former Cambridge MR Managing Director Mark Bagnall has set up his own agency ESP Live, which will focus on two areas of consumer research - development of products and techniques to re-shape the way research is conducted, and measurement of experiential marketing campaigns. More

Accenture Buys UK-Based Innovation Firm Happen

Oct 21 2019

In the UK, global management consultancy Accenture has acquired Happen, which uses proprietary methods, frameworks and digital tools to help clients generate new ideas, products and services. Terms of the deal were not disclosed. More

International Expansion Cash for e.fundamentals

Oct 21 2019

London and Edinburgh-based eCommerce analytics and insights business e.fundamentals has raised £5.3m, which it will use to drive international expansion. More

Dentsu Aegis Buys Chinese eCommerce Consultancy EBP

Oct 21 2019

In China, marcoms group Dentsu Aegis Network has acquired eCommerce consultancy EBP, which helps clients with their go-to-market strategies, marketing campaigns, online store operation, user experience optimization and brand data bank solutions. Terms were not disclosed. More

WiseWorks Hires former Dynata Exec for Munich Launch

Oct 21 2019

Toronto, Canada-based online sample and market research technology specialist WiseWorks has opened an office in Munich, Germany, where it has appointed former Dynata exec Pratik Sharma as Chief Operating Officer. More

Publicis' Rauxa Hires SVP, Data Intelligence

Oct 21 2019

In the US, Publicis Media-owned full service, data-driven marketing agency Rauxa has hired Alberto Botero as Senior Vice President, Data Intelligence. More

AT&T Analytics Unit Xandr Buys Ad Platform Clypd

Oct 18 2019

Xandr, the advertising and analytics division of AT&T, has acquired audience-based TV ad sales platform Clypd. Terms were not disclosed. More

IPA Reports Gloomy Quarter for MR, Marketers Generally

Oct 18 2019

For the first time in seven years, more UK marketers told the IPA's Bellwether survey their budgets decreased than increased during the third quarter of 2019 - although the change from the previous quarter was small. Figures for MR were the worst of any sub-sector and the worst in seven years. More

InSites Rebrands Australian Firm

Oct 18 2019

Online communities specialist InSites Consulting has renamed its Australian company Direction First in line with the group branding. Founder Erica Van Lieven remains at the helm of what is now InSites Consulting Australia, with the title of MD. More

AdsWizz Launches Podcast Targeting Service

Oct 18 2019

Digital audio ad tech firm AdsWizz has formally launched PodScribe, a contextual targeting solution for podcasts - backed by a brand safety agreement with Comscore. More

Prosper Launches 'Model Factory'

Oct 18 2019

In Worthington, Ohio, Prosper Insights & Analytics has launched a new AWS based audience creation platform, the Prosper Model Factory. More

Call Center Analytics Firm Invoca Wins $56m in Funds

Oct 18 2019

In Santa Barbara, CA, AI-powered call tracking and conversational analytics firm Invoca has announced $56m in new capital, for use in speeding up product development and broadening its partner 'ecosystem'. More

'Living Audience' Cross-Device Platform Launched

Oct 18 2019

Atlanta-based location data firm Gathr Lab has launched an audience management platform (AMP) called Living Audience, allowing audience tracking and targeting across devices. More

Geronimo Buys Aus Analytics firm Data Hatch

Oct 17 2019

In Australia, mobile customer experience specialist Geronimo has acquired data science and analytics company Data Hatch. Terms of the deal have not been disclosed. More

Decipher Now Allows Survey Question Import from Word

Oct 17 2019

MR software provider FocusVision has enhanced its Decipher survey platform with the addition of several new capabilities, including the ability to upload a Microsoft Word questionnaire straight into Decipher without changing the file format or adding any syntax. More

Growth Funds for Mobile Analytics Platform CleverTap

Oct 17 2019

In the US, mobile analytics and marketing platform CleverTap has completed a $35m Series C funding round, which it will use to grow its new US-based engineering hub, add enhanced predictive capabilities, and drive a global market expansion strategy. More

Havas Launches Creative Analytics Practice

Oct 17 2019

Havas Health & You, the marcoms group's healthcare and wellness arm, has partnered with personalized video content creation platform VidMob to launch a Data Science practice. More

JCDecaux Billboard Gets Facial Analysis Tech

Oct 17 2019

In Australia, outdoor advertising company JCDecaux has added facial emotion analysis technology to a panel advertising Yoplait Yoghurt Smoothies, in order to determine whether passers-by have happy or 'hangry' expressions, and dispense vouchers to enable them to sample the product. More

Marketing Intelligence Firm MiQ Names ANZ CEO

Oct 17 2019

In Australia, marketing intelligence company MiQ has appointed Jason Scott as Chief Executive Officer, overseeing growth in the ANZ region and across media, analytics and technology. More

Gong Adds Three to C-Suite

Oct 17 2019

In the US, conversation and revenue intelligence platform Gong has appointed Sandi Kochhar as Chief People Officer and Tim Riitters as CFO, while Udi Ledergor is promoted from VP of Marketing to Chief Marketing Officer. More

Dynata Unveils Connected Insights Platform

Oct 16 2019

Dynata has launched a platform integrating market research, advertising and marketing solutions which it promises will simplify 'every step in the insights lifecycle' - from audience selection and survey creation to analytics and reporting. More

ThoughtSpot and Nielsen Link for Retail Insights

Oct 16 2019

In the US, enterprise analytics specialist ThoughtSpot has partnered with Nielsen to launch a search and artificial intelligence-driven platform called Retail Insights, designed to help organizations understand and respond to changing consumer expectations. More

MrWeb 21 YEARS FEATURE: Lean Qualitative Communities

Oct 16 2019

Continuing a month of articles from our 21st birthday celebration feature looking at Online Communities, Julia Eisenberg and Isaac Rogers of US firm 20|20 Research look at the rise of the ' smaller, more tactical insights community', and the need to get that 'pit lane' running smoothly. More

Kantar Awarded Five-Year Turkish Radio Ratings Contract

Oct 16 2019

Turkish radio industry body RIAK has commissioned Kantar to deliver the Turkish radio audience ratings service for the next five years. More

Appier Buys Japan-based Purchasing Analyst Emin

Oct 16 2019

Taiwanese cross-screen ad tech company Appier has acquired Tokyo-based emotion intelligence firm Emin, which analyses and predicts online consumer purchasing behaviour. Terms of the deal were not disclosed. More

Kantar Names Doreen Wang China Country Leader

Oct 16 2019

Kantar has named Doreen Wang Country Leader in China. She will return from New York to Beijing in January to take up her new appointment. More

Funding for Language Analyst Relative Insight

Oct 16 2019

UK-based language analysis and comparative text analytics platform Relative Insight has raised $5m in a Series A round of funding, which it will use to open its first US office, in New York City. More

Populus Hires First Chief Data Officer

Oct 16 2019

In the UK, full service research and strategy consultancy Populus has hired long-time YouGov exec Bernadeta Wilk for a newly created position, Chief Data Officer. More

Populus Buys Decidedly

Oct 15 2019

In the UK, full service research and strategy consultancy Populus has acquired insight-led innovation agency Decidedly (previously known as FreshMinds), for an undisclosed sum. At the same time, Decidedly's CEO Catherine Crump is stepping down and Tom Wormald will become its MD. More

Film Insights Firm TV Time Acquires Mediamorph

Oct 15 2019

In Los Angeles, TV and film tracking and insights platform TV Time has acquired Mediamorph, whose Content Value Management platform tracks and drives digital transactional revenue for the film and television industries. Terms of the deal were not disclosed. More

MetrixLab Moves Blaney to New Sydney Office

Oct 15 2019

Digital research company MetrixLab has opened an office in Sydney, Australia, where it has promoted Vincent Blaney for the newly created role of Managing Director. More

Valassis Names New CEO

Oct 15 2019

In the US, shopper targeting firm Valassis has promoted Cali Tran to the position of President and Chief Executive Officer, replacing CEO Dan Singleton who will move into a senior advisory role for parent company Harland Clarke Holdings. More

Accenture to Buy Marketing Agency Sutter Mills

Oct 14 2019

Customer experience and analytics specialist Accenture Interactive is planning to acquire French marketing analytics and consultancy firm Sutter Mills. Terms of the deal have not been disclosed. More

Metric Centric Launches Federal Agency CX Audit

Oct 14 2019

In the US, consumer attention analyst Metric Centric has launched a product to help federal agencies manage customer experience and improve service delivery. More

Australian Researchers Get Access to Phone Database

Oct 14 2019

The Australian government has announced that some market and social researchers now have access to the Integrated Public Number Database (IPND), a centralised source containing records of all Australian telephone numbers and their corresponding name and address information. More

UK's Adept Launches Translation Agency

Oct 14 2019

In the UK, international healthcare specialist Adept Field Solutions has launched a new agency called Language Pharmacy, specialising in healthcare market research translations, transcriptions and interpreting. More

Eyeota Hires Technology Leaders in US

Oct 14 2019

San Francisco-based local audience data specialist Eyeota has hired PubMatic co-founder Anand Das as CTO, and his former PubMatic colleague Vasu Cherlopalle as Vice President of Engineering. More

Technomic Launches Menu Trends Insight Tools

Oct 14 2019

In the US, foodservice research and trend insights firm Technomic has begun using AI, machine learning and language processing to create predictive tools identifying menu and other industry trends. More

Media Researcher Telmar Acquired

Oct 11 2019

In New York, holding company LiiV has acquired media insights firm Telmar, which it will combine with its existing media subsidiary, Splashlight. Terms of the deal have not been disclosed. More

Ipsos MORI Hires Head of Experience Management

Oct 11 2019

In the UK, former Kantar Deputy MD Jamie Thorpe has joined the Ipsos MORI Customer Experience (CX) business as Head of Experience Management (XM). More

Kibo to Buy Personalization Specialist Monetate

Oct 11 2019

Retail personalization specialist Kibo is to acquire software provider Monetate for an undisclosed sum. More

Phoenix MI Hires Long-Time Ipsos Exec Caryn Brouwer

Oct 11 2019

In the US, full-service ad and brand research specialist Phoenix Marketing International (Phoenix MI) has appointed long-time Ipsos exec Caryn Brouwer as Senior Vice President of Client Services, based in its NYC office. More

New Frontier Makes it Two Buys in a Week

Oct 11 2019

In the US, cannabis industry analyst New Frontier Data has announced its second acquisition of the week - this time of lifestyle and engagement platform Civilized, which provides cannabis consumers, influencers and multinational brands with niche and mainstream content. More

Tru Optik to Roll Out Privacy.TV Compliance Solution

Oct 11 2019

US-based TV audience intelligence and data-management platform Tru Optik is to launch a free compliance solution called Privacy.TV, to help CTV advertisers ready for the California Consumer Privacy Act (CCPA), which comes into effect next January. More

New Funds for Employee Insight Platform Lattice

Oct 11 2019

San Francisco-based employee engagement insight specialist Lattice has raised $25m in a Series C round of funding, which it will invest in product development. More

Talkwalker Launches First Party Customer Data Tool

Oct 11 2019

Social media listening and analytics specialist Talkwalker has launched a new product called Customer Data +, which allows enterprises to analyze customer conversations from their own first-party data sources. More

Toluna Opens Media and Entertainment Practice

Oct 10 2019

In the US, online community and survey tech provider Toluna has launched a specialized practice focused on the needs of the Media & Entertainment industry, led by long-time company exec Patricia Chapin-Bayley. More

Kantar Wins Four-Year Swedish Radio Ratings Contract

Oct 10 2019

Kantar has been awarded the contract to deliver national radio ratings currency in Sweden for the four years commencing on 1st August 2020. More

Adjust Buys F.O.X. Smartphone Ad Measurement Tool

Oct 10 2019

Mobile measurement and fraud prevention specialist Adjust has acquired the Force Operation X (F.O.X) smartphone advertising effectiveness measurement tool from its creator, Japanese marketing agency CyberZ. Terms of the deal have not been disclosed. More

Buys Unites Cannabis Data Firms

Oct 10 2019

In the US, cannabis industry big data firm New Frontier Data has agreed to acquire discovery and profiling platform Zefyr, in a cash and stock transaction totalling more than $10m. More

Qualtrics Launches CoreXM Enterprise Insights Tool

Oct 10 2019

US-based experience management company Qualtrics has launched an enterprise insight solution called CoreXM, to help users listen to their customers and employees, understand their experiences and take appropriate action in real time. More

Kantar Audiences Extended to New Markets

Oct 10 2019

Kantar has expanded its audience activation offer to a broader range of verticals, helping marketers identify and engage the right consumers and deliver improved ROI for data-driven ad campaigns. More

GroupM's Essence Expands Across China

Oct 10 2019

GroupM's data and measurement-driven media agency Essence has announced the expansion of its services across China. More

Kantar Deal Adds Social Media Intell to TGI

Oct 9 2019

In India, Kantar and artificial intelligence platform Frrole have partnered to launch a service called 'TGI Social+', which combines consumer profiles from Kantar's consumer survey TGI with social media analytics to provide a 'holistic' understanding of online consumers. More

MrWeb 21 YEARS INTERVIEW: Kristof De Wulf

Oct 9 2019

Continuing our month-long in-depth look at online communities, Nick Thomas talks to InSites Consulting co-founder and CEO Kristof De Wulf about buying UK online research pioneer Join the Dots, its fourth acquisition in 18 months; and about plans for the future. More

M&S Hires First Head of Data Science

Oct 9 2019

British retailer M&S has hired former GroupM exec Mehdi Hosseini for a newly created role, Head of Data Science, including responsibility for recruiting for up to twenty new roles in the near future. More

Kantar's Rob Laurence to Head Mediatel Connected

Oct 9 2019

In the UK Mediatel, which provides media data, market insight, news and events, has hired former Kantar Media exec Rob Laurence to lead its data analysis platform, Mediatel Connected. More

Samba TV Buys Data Integration Firm Wove

Oct 9 2019

In the US, television data and audience analytics company Samba TV has acquired data integration platform Wove for an undisclosed sum. More

YouGov Revenue Up on Strong UK and US Performance

Oct 8 2019

YouGov has reported a 17% increase in revenue to £136.5m for the full year ended 31st July. The UK led the way with revenue growing by 31%, while the US also fared well with a 17% rise. More

Sorrell's S4Capital Buys Digital Marketer Firewood

Oct 8 2019

Sir Martin Sorrell's marcoms group S4Capital has acquired Silicon Valley-based digital marketing agency Firewood, and is merging it with its digital global content practice MediaMonks. Financial terms of the deal have not been disclosed. More

CMNTY Ramps Up Community Software Platform

Oct 8 2019

Research software firm CMNTY has launched a new version of its community software platform, to help brand and insights professionals wanting to build short or long term online customer communities with 'minimal effort and maximum effects'. More

Comcast Forms Data Innovation and Insights Team

Oct 8 2019

Comcast Spotlight, the advertising sales division of TV and telecoms firm Comcast Cable, has promoted Andrea Zapata to Vice President of Data Innovation and Insights, overseeing a newly formed Data Innovation and Insights team. More

TVSquared and ER in Ad Attribution Partnership

Oct 8 2019

Edinburgh-based ad measurement and optimization firm TVSquared has partnered with video ad campaign tech platform Extreme Reach (ER), to allow advertisers to measure the performance of impressions served across all ad-supported OTT streaming services. More

Verve Adds New Graduates and Talent Manager

Oct 8 2019

In London, community panel specialist Verve has completed its fourth graduate intake, bringing the total number of graduate recruits to twelve. The firm recently appointed long-time MR recruitment specialist Sarah Penny as Talent Manager. More

Conjoint.ly in MR Industry Carbon Offsetting 'First'

Oct 8 2019

Product and pricing decisions analytics company Conjoint.ly has launched an ecological initiative to help offset carbon emissions with every automated service it provides to its clients. Conjoint.ly claims to be the first market research agency to tackle this. More

Interpublic Taps Acxiom Assets for New Unit Kinesso

Oct 7 2019

Marcoms giant Interpublic Group has formed a new division, Kinesso, building on its recent acquisition of Acxiom to create data-based marketing applications focused on trust and security, campaign optimization and precision audiences. More

US Non-Profit Specialist RKD Buys in Data Expertise

Oct 7 2019

Dallas-based RKD Group, which provides marketing and fundraising solutions for non-profit organizations, has acquired Boston-based Data Best Practices, after six months in which the latter's founder and President Cathy Folkes has served as the former's Acting Chief Data Officer. More

Maru/Matchbox Launches Visual Semiotics Tool

Oct 7 2019

Canada-based communities specialist Maru/Matchbox has launched a semiotics tool called Brand Emotion, which analyzes large numbers of images and promises to help clients understand what emotions their brand evokes for consumers. More

Savanta Adds Five in Americas

Oct 7 2019

Next15 group's global intelligence business Savanta has appointed former Ipsos exec Marni Hirschorn to its Americas team as VP of Account Management. The firm has also recently hired Gregory Spears, in NYC; and Amit Sahni, Mohamed Hasoun and Ankur Jain in Toronto. More

Analytics Buy for Consultancy Aarete

Oct 7 2019

Chicago management consulting firm AArete has acquired Washington, DC- and India-based analytics and digital transformation consultancy Third I, for an undisclosed sum. More

Raft of Senior Appointments for Booming Brandwatch

Oct 4 2019

UK-based Brandwatch has transformed its leadership team with the addition of Guy Berruyer as Chairman of its Board, Fergus Gloster as an NED, Eva Klein as Chief Customer Officer, Dan Freund as Chief Sales Officer, and Ian Collins as CFO. More

Advertisers Form Global Cross Media Measurement Group

Oct 4 2019

A group of advertisers including EA, Mastercard, P&G and Unilever has launched a global initiative called the Cross Media Working Group, designed to ensure the advertiser's voice is heard in decisions on cross-media measurement. More

Launch for Video-Based Survey Tool TalkBackTime

Oct 4 2019

In Washington DC, former NBC colleagues Allan Horlick and Bob Okun have launched an online survey tool called TalkBackTime, which delivers qualitative feedback through user-recorded video clips. More

Catalina Names Leadership Team in Japan

Oct 4 2019

Shopper intelligence and personalization firm Catalina Marketing Japan has named Brett Wayn President and Chief Executive Officer, while Sean Chu has been hired as Chief Revenue & Marketing Officer, reporting to him. More

Qual Text Analysis Tool Quirkos Moves to the Cloud

Oct 4 2019

In Edinburgh, UK, qualitative text analysis software firm Quirkos has launched a new cloud service helping universities and large organisations to embrace the SaaS model, and market research organisations to move to flexible working. More

SurveyHealthcare Buys OMR Globus

Oct 3 2019

Healthcare data collection and custom survey solutions provider SurveyHealthcare (SHC) has acquired OMR Globus, a full-service, pharma/healthcare data collection agency and sample provider. Terms of the deal have not been disclosed. More

Nielsen Sports Launches Fan Insights Platform

Oct 3 2019

Nielsen Sports has launched an online platform to provide a view of fans' interests, media consumption, brand attitudes and purchasing habits from around the world. More

CoStar to Buy Hospitality Sector Researcher STR

Oct 3 2019

In the US, commercial real estate information provider CoStar Group is to spend $450m in cash to acquire STR, which provides benchmarking and analytics for the hospitality industry. More

Geopath Launches OOH Currency

Oct 3 2019

In the US, out of home (OOH) audience measurement body Geopath has announced that its 'Insights' platform has been approved and launched as the industry currency for OOH measurement. More

Borderless Access Names Vice President for Europe

Oct 3 2019

Panel provider Borderless Access has appointed former Dynata exec Max Czycholl as Vice President - Europe. He is based in Hamburg, Germany. More

Former dunnhumby Exec Named Cazoo Chief Data Officer

Oct 3 2019

Cazoo, an online used car sales platform, has hired former dunnhumby / MoneySuperMarket data chief Piers Stobbs as Chief Data Officer, ahead of its launch later this month. More

Patent for Coherent Path Customer Mapping Solution

Oct 3 2019

Greg Leibon, the co-founder of marketing personalization specialist Coherent Path, has obtained a patent for the firm's mathematical infrastructure, which can be used to map each customer's journey through a 'product space', and guide customers towards product 'discoveries'. More

MrWeb 21 YEARS: Unique Research Opportunities

Oct 2 2019

Continuing our month-long focus on online communities Stephen Cribbett, CEO and founder of Further looks at projects where communities excel, offering huge benefits over other formats - with case studies of work for Bupa, VouchForMe, Condé Nast and Keyhouse software. More

Australia's Potentiate Expands to Europe

Oct 2 2019

Australian data intelligence company Potentiate has expanded to Europe, where it will be led by former Vision Critical executive Simon Harrington. More

Cello Health Sells Pulsar to Access Intelligence

Oct 2 2019

UK-based advisory group Cello Health has sold its social media analysis software business Pulsar to comms software firm Access Intelligence for £4.5m. Cello Health says the sale will enable it to focus on its higher growth/margin healthcare business and its core 'Signal' business. More

Populus Data Solutions Names Head of Telephone Solutions

Oct 2 2019

In the UK, data collection and processing business Populus Data Solutions (PDS) has appointed long-time Future Thinking exec Kalpesh Varsani as Head of Telephone Solutions. More

LRW Group Buys Comms Agency Karma

Oct 2 2019

US-based insight firm LRW Group has acquired communications firm Karma Agency for an undisclosed sum. More

Eurodata TV Worldwide Becomes 'Glance'

Oct 2 2019

Eurodata TV Worldwide, the international division of French audience measurement firm Médiamétrie, has changed its name to 'Glance', in a bid to more accurately define the expanse of its marketplace. More

Skopos Invests in App Maker HearMe

Oct 1 2019

Market insight consultancy Skopos has made a 'sizeable' investment in UK tech firm HearMe Scientific (HMSL), with the two firms forming a joint venture to focus on the development of apps and platforms for digital engagement and analytics. More

Liveminds Opens in Chicago

Oct 1 2019

London-based research technology firm Liveminds has officially expanded to the US with the opening of an office in Chicago. More

Hall & Partners Names US and Euro Healthcare Leaders

Oct 1 2019

Ad and brand research firm Hall & Partners has appointed Stacy Vaughn as Managing Partner of its US healthcare team, and Beth Stagg for the same role in Europe. More

GlobaLexicon Doubles Ops Centre Capacity in Seville

Oct 1 2019

London-based market research and healthcare translation specialist GlobaLexicon has doubled its European Operations Centre capacity in Seville, Spain. More

Bilendi Adds AI to Sample Management Platform

Oct 1 2019

European digital MR services firm Bilendi Group has updated its 'Bilendi Sample Management' platform, with the integration of new functionalities using artificial intelligence. More

Maru/Matchbox Adds Analytics Expert to Toronto Team

Oct 1 2019

In Canada, communities specialist Maru/Matchbox has appointed Sudhanshu Gaur as Vice President, Analytics, based in its Toronto office. More

Nielsen Esports Partnership a Game Changer?

Sep 30 2019

Sweden-based holding company Modern Times Group MTG AB (MTG) has announced a partnership with Nielsen, providing sponsorship valuation and media measurement for its esports portfolio companies ESL Gaming GmbH and DreamHack. More

Acquisition Unites Dutch Firms

Sep 30 2019

Netherlands-based HR data firm AnalitiQs has announced the acquisition of opinion and market researcher No Ties, an existing partner company which will continue to operate under its own name. Terms were not disclosed. More

IBM Veteran Joins Decision Resources

Sep 30 2019

Healthcare focused research and data provider Decision Resources Group (DRG) has appointed former IBM exec Girish Venkatachaliah as its new Chief Product & Technology Officer, leading continued development of AI-enabled integrated solutions. More

MrWeb 21 YEARS: Communities - Chest, or Chance?

Sep 30 2019

There are lots of options for those wishing to join this successful sector (see job listings in the publication) but how do you find the treasure and minimise the risk? Nick Thomas taps the experience of four of the sector's recruitment specialists to help you pick all the right cards and avoid the blues. More

Kantar Promotes North American Leaders

Sep 30 2019

Kantar has appointed Dolly DeNyse and Amy Fenton to its North American leadership team as Chief Revenue Officer and Chief Client Officer respectively. More

MrWeb 21 YEARS FEATURE: Samsung's David Garcia Pawley

Sep 27 2019

Our month-long focus on online communities continues with another podcast. Samsung's Director of European Countries CMI on work-life and other kinds of balance; the extremes of 'agile'; working on communities with Verve; backing up insights; and why brands should 'get out more'. More

App Annie Buys and Rebrands

Sep 27 2019

App metrics specialist App Annie has acquired mobile analytics firm Libring, for an undisclosed sum, allowing it to provide its mobile publisher and brand clients with market data and advertising analytics side by side. More

Comscore Promotes for Movie Division Lead

Sep 27 2019

Comscore has promoted Arturo Guillén to the role of SVP & Global Managing Director of its movie division, taking the reins from SVPs Steve Buck and Jim Zak. More

Kokoro Hires Knight to Lead Digital CX and UX

Sep 27 2019

UK-based insights agency Kokoro (formerly ABA Research) has appointed former Virgin Media exec Martha Knight as Director of Digital Activation, leading its Digital Customer Experience programmes and UX research. More

Launch for In-Email Customer Data Tool Sugar Connect

Sep 27 2019

Silicon Valley-based SugarCRM Inc., which provides clients with real time analysis of their business communications and data, has announced a new service giving sales and customer service reps contextual information about their customers at the moment they are emailing them. More

Omnicom Buys German Firm Smart Digital

Sep 27 2019

Omnicom's digital and CRM division OPMG has agreed to acquire a majority stake in Smart Digital GmbH, a consulting and marketing tech company with a proprietary AI platform and a focus on data-driven real-time customer experiences. More

MrWeb 21 YEARS FEATURE: A View from the Outside

Sep 26 2019

Richard Millington of FeverBee lives and breathes online communities and has helped build them for everyone from Apple to Lego to the UN, but he's not first and foremost an insights professional. Communities have many other uses - so where do we sit in the bigger picture? More

RealityCheck Launches Journey Mapping Service HXi

Sep 26 2019

Insights partnership RealityCheck Consulting has launched HXi, a new service for CX and decision journey mapping More

'Transitional' Ebiquity Reports Flat First Half

Sep 26 2019

UK-based marketing and media Plc Ebiquity has announced flat revenue (£35.3m) and profits (PBIT £2.9m) in Interim Results for the six months ended 30th June, citing a 'transitional period'. More

infas Brings In Mobility Expert

Sep 26 2019

In Bonn, Germany, The infas Institute for Applied Social Science has appointed digital mobility research specialist Marc Schelewsky, strengthening its mobility and transport offering. More

Acxiom Partners with D&B

Sep 26 2019

Data firm Acxiom has combined with Dun & Bradstreet (D&B) to launch an omnichannel insight and targeting service, 'Work-Life Audiences', promising holistic audience insights and expanded data attributes for more than 30 million consumers. More

Freckle Partners for OOH Attribution

Sep 26 2019

Off-line media measurement firm Freckle has announced its integration with newly established Out of Home ad buying and planning specialist Quan Media Group, promising brands detailed advertising attribution for outdoor campaigns. More

MrWeb 21 YEARS FEATURE: ITV's Village Voice

Sep 25 2019

Our month-long focus on online communities goes client-side today. Hannah Downs, Head of Insight at UK agency ResearchBods, explains how the firm uses a community to help British broadcasting group ITV get closer to viewers. More

GfK Partners to Track 'Dark' Social Media Marketing

Sep 25 2019

GfK has teamed up with digital measurement firm BrandTotal to allow marketers to track social campaigns that target custom segments. GfK says this includes 'dark marketing', highly targeted campaigns invisible to the general public but making up 88% of social media spend. More

Oracle Cuts Data Cloud Workforce

Sep 25 2019

Oracle is streamlining its Data Cloud (ODC) unit, with job cuts totalling 10 to 15% of its staff, according to reports. More

Engine Promotes Don Simons for CEO Insights Role

Sep 25 2019

New York-based marketing solutions group Engine, parent of ORC International, is promoting Don Simons from MD Business Development for its Insights Group to CEO, Insights, North America, replacing Oliver Rust who has moved to Hong Kong to oversee the APAC region. More

Mobiquity Gears up for Growth and Listing

Sep 25 2019

US programmatic ad tech and footfall insights provider Mobiquity Technologies has announced a successful recapitalization, cleared the way for a Nasdaq application, and extended the contracts of two key execs from recently acquired Advangelists, who it says will play a key role in its future. More

MrWeb 21 YEARS FEATURE: Being Customer Centric...

Sep 24 2019

... Not Just Talking About It. In the next in our month-long series focused on communities, Verve Executive Director Paul Lawson casts an expert eye over the many great uses of a community panel. More

Comscore and Matta Pay $5.7m to Settle SEC Charges

Sep 24 2019

Audience measurement firm Comscore has paid $5m to finalize a settlement with the Securities and Exchange Commission, resolving its investigation into accounting and disclosure practices in the two years to February 2016. Former CEO Serge Matta has also made payments to both Comscore and the SEC. More

Simulmedia and Kochava Partner for TV Ad Targeting

Sep 24 2019

Audience-based TV advertising firm Simulmedia has partnered with mobile attribution platform and data marketplace host Kochava, allowing clients to target mobile consumer audiences based on the networks, dayparts and programs they watch. More

PRS IN VIVO Grows Luxury Unit in Pursuit of Happiness

Sep 24 2019

Shopper and product experience specialist PRS IN VIVO has expanded its global Luxury Practice, and added the concept of 'Happiness Science' to its behavioral science offering. More

Nielsen Takes Stake in Brand Safety Specialist

Sep 24 2019

Nielsen has announced a strategic alliance with brand safety and content suitability measurement firm OpenSlate, acquiring a minority stake as part of the deal. More

Xaxis India Partners with Nielsen Media

Sep 24 2019

In India, WPP audience profiling and targeting division Xaxis has announced a digital audience measurement partnership with Nielsen Media, to provide industry-wide third-party verification for its Xaxis View, Video Premium and Audio campaigns. More

Facebook Suspends Apps, Announces New Rules

Sep 23 2019

Facebook has announced the suspension of 'tens of thousands' of apps, created by around 400 different developers, as it continues an eighteen-month investigation following the Cambridge Analytica scandal. More

Roku and Innovid Extend TV Measurement Offer

Sep 23 2019

Streaming platform and device specialist Roku has expanded its partnership with omni-channel TV advertising and analytics platform Innovid for a new solution to measure daily demographic reach and frequency on TV campaigns run across both Roku's platform and Linear TV. More

Alternative Data Expert Joins Nasdaq's Quandl

Sep 23 2019

Tech-dominated stockmarket Nasdaq has appointed a Head of Data Strategy and Sourcing for its Quandl alternative data service. Evan Reich was formerly Global Head of Data Strategy and Sourcing at hedge fund BlueMountain Capital. More

Gamer Analytics and Engagement Firm deltaDNA Acquired

Sep 20 2019

Real-time 3D development platform Unity Technologies has acquired deltaDNA, whose offer includes big data game analytics and marketing. More

MrWeb 21 YEARS FEATURE: Ask, Listen and Observe

Sep 20 2019

Continuing our month-long focus on Online Communities, Andy Buckley, Head of Client Solutions at Join the Dots / InSites Consulting argues that communities need to 'step up their game' by giving clients access to a much wider range of methodologies and tools. Includes 3 case study summaries. More

Equifax Deal Adds Utility Data to Consumer Profiles

Sep 20 2019

Credit scoring and consumer analytics company Equifax has announced a global partnership with utility data aggregator Urjanet, allowing consumers and businesses to share payment data from thousands of utility, telecom and cable providers worldwide. More

Reelgood Insights OTT Measurement Service Launched

Sep 20 2019

US-based video streaming guide Reelgood is launching a measurement division for OTT (over-the-top TV), and brought in former Nielsen SVP of Global Measurement, Mark Green to lead it. More

Mood Mapping Patent for HCD

Sep 20 2019

New Jersey-based MR and applied consumer neuroscience company HCD Research has been awarded a patent for a new approach to mapping mood, product marketability and promotion, through physiological measures. More

MrWeb 21 YEARS FEATURE: Isaac Rogers Interview

Sep 19 2019

The first of a dozen articles from our 21st birthday celebration feature looking at Online Communities. The inspirational Isaac Rogers, CEO of 20|20 Research talks about blockchain patents; running a cattle ranch; heroes, villains... and mom. Read excerpts here and click through for the full Happy MR podcast. More

IRI and PlaceIQ Dig Deeper into Consumer Journey

Sep 19 2019

Consumer data giant IRI and location intelligence firm PlaceIQ have further extended their partnership, integrating the latter anonymous foot traffic data in the former's Liquid Data loyalty card and point-of-sale analysis platform. More

Woolger Leaves Chime for Kantar CX Role

Sep 19 2019

Kantar has appointed Chloe Woolger as Commercial Director in its Customer Experience (CX) team, based in its London headquarters and reporting to Tim Pritchard, MD of CX at Kantar UK. More

Group M Aus Promotion Recognises Key Role of Insight

Sep 19 2019

Group M agency Wavemaker Australia has promoted Cat Wolkers to the role of National Head of Research and Insight. More

TV Ad Body Backs Move from Ratings to Impressions

Sep 18 2019

In the US, trade association the Television Bureau of Advertising (TVB) has announced that it will lead a drive to move local broadcast measurement from a ratings-based to an impressions-based system. More

New Firm Veridata Launches One-Stop Research Platform

Sep 18 2019

Recently-formed Texas-based data collection firm Veridata Insights has launched an automated project platform covering the research process from sampling through to dashboards and analytics. More

'Cannabis Survey Marketplace' Launched

Sep 18 2019

US-based Leaf Traders is launching what it calls the first self-service survey marketplace for qualitative research into cannabis and hemp markets. More

dunnhumby Launches In-House Innovation Labs

Sep 18 2019

Customer data pioneer dunnhumby has launched an in-house tech accelerator called dunnhumby Labs (dh Labs), to develop its product offerings in the global retail marketplace. The new business unit will be led by Kyle Fugere, who also heads dunnhumby ventures. More

Innovid Buys Adds Display Ad Expertise

Sep 18 2019

Omni-channel TV advertising and analytics platform Innovid has announced the acquisition of ad creative optimization software firm Herolens. More

DISQO Hires CFO / COO to Guide Rapid Expansion

Sep 18 2019

Consumer insights platform DISQO has appointed former MarketShare and Neustar executive Jean-Philippe Durrios as CFO and COO, based in its Los Angeles headquarters and charged with leading its plans for rapid growth. More

Luminoso Debuts Express Text Analytics System

Sep 18 2019

Boston, MA-based text analysis firm Luminoso has launched Daylight Express, an application offering rapid analysis of unstructured text in surveys, product reviews, call center transcripts and other sources. More

Senior Sales Hire for Lucid

Sep 18 2019

Programmatic sample firm Lucid has appointed Allen Lovett to lead its North America sales team. More

Brandwatch Launches 'Consumer Research' Product

Sep 17 2019

Brighton, UK-based digital consumer intelligence company Brandwatch has unveiled new flagship product, Consumer Research, representing a '$50m investment' and integrating technology from social media analyst Crimson Hexagon, which it acquired last autumn. More

Japanese Partner for YouGov

Sep 17 2019

London-based research and analytics company YouGov has added a new partner in Japan, long-established agency Nippon Research Centre (NRC). The move extends its new affiliate Global Partnerships Programme across APAC. More

Maru/Matchbox Launches Influence Analysis Tool

Sep 17 2019

Maru/Matchbox has added an influencer social listening tool, Maru/Lissted, to its proprietary technology platform Maru/HUB, promising to help clients locate the 'true influencers' in communities, and not just 'the ones who create the most noise online'. More

Celebrating 21 Years of MrWeb and DRNO

Sep 16 2019

On 29th November 1998 MrWeb - publisher of DRNO - officially launched with the appearance of its first job ad. To celebrate our twenty-first birthday we're publishing special supplements on five major growth areas in the sector, beginning this month with online communities. More

New MRS Code of Conduct

Sep 16 2019

The UK's MRS (Market Research Society) is updating its Code of Conduct to reflect evolving ethical best practice, technological development and recent significant changes in the data protection framework. The new Code applies from 1st January 2020. More

Nielsen to Add OOH to National TV Ratings

Sep 16 2019

Nielsen has announced it will begin including out-of-home (OOH) audience in its national TV ratings, beginning next September. More

Delineate Opens Ops Centre in Wales

Sep 16 2019

London-based insights and data firm Delineate has announced the opening of an Operations Centre in Newcastle Emlyn, West Wales. More

Virtual Environments Patent for 20|20

Sep 16 2019

US-based qual insights and technology firm 20|20 Research has won a patent for methods using virtual environments in behavioral research, including the ability to instantly manipulate the environment based on a user's vision patterns and demographics. More

Three More Canadian Hires for Maru/Blue

Sep 16 2019

Respondent access specialist Maru/Blue has appointed Diane Gawlik as Director of Strategy and Development, Enterprise Sales; and Arun Venkataraman and Magdalena Morello as Research Directors. More

Clarivate Buys Patent Info Business SequenceBase

Sep 13 2019

Innovation insights and data provider Clarivate Analytics has acquired US firm SequenceBase, which provides patent sequence information and search technology to the biotech, pharmaceutical and chemical industries. Terms of the deal have not been disclosed. More

Gracenote Debuts Video ID Distribution System

Sep 13 2019

Nielsen's music, video and sports tech company Gracenote has launched a solution called the Video ID Distribution System, to help creators and owners of media programming distribute video including movies, TV shows and short-form. More

Data Platform Panoramic Launches Out of Stealth

Sep 13 2019

Enterprise SaaS company Panoramic has raised $35m in funding, as it launches a new marketing intelligence platform designed to simplify the data collection process, automate visualizations and foster collaboration through a single location. More

Pulsar Adds Physician Chat to TRAC Listening Tool

Sep 13 2019

Cello Health-owned audience intelligence specialist Pulsar has enhanced its TRAC social media listening tool with data drawn from 5.5 million medical conversations taking place on online physician community SERMO. More

Eurodata TV Worldwide Promotes for New Sales Roles

Sep 13 2019

Eurodata TV Worldwide, the international division of French audience measurement firm Médiamétrie has promoted François Lhomme to the role of Sales Director for the EMEA and APAC regions; and Kunal de Souza to an equivalent Americas role. More

Video Researcher methinks Hires Two Sales Leaders

Sep 13 2019

Video research and targeting company methinks has appointed Kris Jacob as Chief Revenue Officer for North America and EMEA, while Eung Soo Lee joins as Vice President of Business Development, Asia-Pacific. More

Sorrell's S4Capital on Track to Double in Size by 2021

Sep 12 2019

Sir Martin Sorrell's recently formed marcoms business S4Capital has reported revenue of £87.97m for the first six months of 2019 - up an estimated 42%, or 38% in constant currency terms. According to the firm, it is on track to double in size organically by 2021. More

Promotions and Hires for Maru/Blue

Sep 12 2019

Maru/Blue has announced a dozen appointments, including the promotion of Tara Caughlin to Senior Director of Operations in New York; and in Canada Angela Tang to Senior Director on the Sample and Feasibilty team and Lauren McHoul to Sampling and Feasibility Manager. More

Comscore Makes Connected TV Audience Deals

Sep 12 2019

Comscore is extending its audience targeting solution to include connected TV (CTV), by licensing its data through Adobe Audience Manager, Google Display and Video 360, and Oracle Data Cloud. More

Semantic Ad Tech Firm Peer39 Expands to London

Sep 12 2019

New York-based Semantic ad technology specialist Peer39 has opened an office in London, where it has appointed Andrew Morsy as Managing Director, International. The firm has also hired Alec Greenberg as Vice President of Partnerships in its NYC office. More

Confirmit Names Director of CX Consulting in Australia

Sep 12 2019

Survey software firm Confirmit has appointed customer experience practitioner Andrew Farries as Director of CX Consulting, based in it Sydney, Australia office. More

MaritzCX Names Patient Experience Division Leaders

Sep 12 2019

Customer experience management software and solutions firm MaritzCX has appointed Dave Beaulieu as EVP Global Healthcare Division, while Jason Masedonia joins as Vice President, Healthcare & Patient Experience (PX). More

Rakuten Insight Global Expands to Romania

Sep 11 2019

Tokyo-headquartered online research firm Rakuten Insight Global has opened an office in Bucharest, Romania. More

Maru/Blue Creates Healthcare Division

Sep 11 2019

Respondent access specialist Maru/Blue has launched a healthcare division, and appointed Casey Theis to lead it in the role of Vice President, Strategy & Development. More

ADAPT Debuts Verbatim Insights Tool

Sep 11 2019

MR survey processing company ADAPT has partnered with verbatim analysis software company Ascribe to launch a fully automated, text analytics solution called ADAPT CX Snapshot, through which researchers can process unstructured, open-ended text. More

ANA Launches 'Measurement for Marketers' Division

Sep 10 2019

In the US, the non-profit Association of National Advertisers (ANA) has launched a division called 'Measurement for Marketers' (MFM), with the aim of ensuring uniformity across the industry's measurement systems. More

Voxpopme Closes £7.5m Investment Round

Sep 10 2019

Birmingham, UK-based video feedback, insights and analytics company Voxpopme has closed a £7.5m ($9m) Series A1 round of equity financing, which it will use to fund further investment in its platform and add to its global team. More

Delineate Launches B2B Audience Planning Tool

Sep 10 2019

UK-based insights and data firm Delineate has launched an audience planning tool called 'bertie', to help both agencies and in-house teams understand and engage with their B2B audiences. More

Socialbakers Adds Paid Analytics Feature

Sep 10 2019

Social media monitoring and marketing specialist Socialbakers has added a feature called 'Paid Analytics' to its platform, to provide paid social media insights across multiple ad accounts. More

Goodway Opens Data Science and Analytics Arm

Sep 10 2019

In the US, digital advertising specialist Goodway Group has opened a Data Science and Analytics division which is run by new hires Lluis Canet, Vice President of Data Science and Analytics; and Benjamin Diesbach, Lead Data Insights Analyst. More

Global MR Market Grew Again in 2018

Sep 9 2019

The insight sector around the world including traditional and new areas turned over around $80bn in 2018, according to ESOMAR's annual Global MR report - up from $76bn in 2017. New areas such as data analytics accounted for most but not all of the growth, rising around 10% year-on-year. More

IRI Expands AllScan Convenience Store Tracker

Sep 9 2019

In the US, consumer, shopper and retail marketing intelligence provider IRI has enhanced its AllScan Convenience Store Tracking service, with the addition of insight from seventeen of the top twenty convenience store chains. More

Anaplan Buys B2B Customer Intelligence Firm Mintigo

Sep 6 2019

Business performance management software company Anaplan has acquired AI-powered B2B customer intelligence platform Mintigo for an undisclosed sum. More

Kantar and Pulse Labs in Voice App Analysis Deal

Sep 6 2019

In the US, Kantar has partnered with voice app testing platform Pulse Labs, to understand the motivation behind consumers' usage of voice assistant technology. More

Study Points to Lack of Senior Women Execs in MR

Sep 6 2019

Sample provider P2Sample has partnered with not-for-profit organization Women in Research (WIRe), to launch a study which evaluates the percentage of women in MR executive roles. Across 133 firms analysed, only a third (36%) of exec roles were occupied by women. More

Small Business Data Platform Radius Acquired

Sep 6 2019

In the US, automated lending platform Kabbage has acquired small business data platform Radius Intelligence for an undisclosed sum. More

New CEO for methinks

Sep 6 2019

Seoul, South Korea-based video research and targeting company methinks has hired Aaron Burcell as Chief Executive Officer. More

New Funds for App Engagement Analytics Firm Neura

Sep 6 2019

Neura, which provides developers with analysis of how users engage with their apps, has raised $16m in a Series B round of funding. Funds will be used to expand its headcount, develop its business in the US and EU, and launch new products. More

Former dunnhumby Exec Joins Customer Data Firm Audiens

Sep 6 2019

Former dunnhumby director Rob Sharland has joined Milan, Italy-based customer data platform Audiens as Vice President of Global Sales. He will work from the firm's London office. More

Growth Funds for Call Center Analyst Cogito

Sep 6 2019

In the US, call center emotion analyst Cogito has raised $20m in a round of growth equity funding, which it will use to further develop its offering and expand into new industry segments. More

Kantar Man Graham Page Joins Emotion Analyst Affectiva

Sep 5 2019

Long-time Kantar exec Graham Page has joined US emotion measurement specialist Affectiva as Global MD of Media Analytics, leading a unit focused on the application of emotion analytics to content, media testing and the customer experience. More

SIS Opens Blockchain Consulting Division

Sep 5 2019

In New York, SIS International Research has launched a blockchain consulting division, offering strategy consulting and market research for clients working with the technology. More

MDI Hires Hummerston for European Expansion

Sep 5 2019

Melbourne, Australia-based mobile researcher MDI has expanded its footprint to London, with the appointment of former GfK NOP leader Arno Hummerston as Director - Europe. More

Confirmit Horizons Adds Fieldwork Progress Feature

Sep 5 2019

Research software firm Confirmit has added a number of new features to its flagship Horizons platform, including 'Fieldwork Reporting' which promises researchers instant access to key information on the progress of their survey projects. More

Growth Funds for Employee Feedback Firm Culture Amp

Sep 5 2019

In the US, employee engagement, retention and performance specialist Culture Amp has raised $82m in a Series E round of funding, which it will use for global expansion. More

SightX Hires Former FocusVision Exec

Sep 5 2019

In New York, AI-powered consumer intelligence platform SightX has appointed long-time FocusVision / Decipher exec Mark Levy as Vice President of Business Development. More

Reach3 Hires Head of Media and Entertainment in LA

Sep 4 2019

In the US, full-service research consultancy Reach3 Insights has hired entertainment sector researcher Melva Benoit for its newly created position as Head of Media and Entertainment, tasked with leading the firm's presence on the West Coast and leading its Los Angeles office. More

MRC Finalizes Cross-Media Standards for Video

Sep 4 2019

The Media Rating Council (MRC) has issued the final version of its 'Cross-Media Audience Measurement Standards', relating to the video consumption environment. More

Ray Poynter Joins Potentiate as Chief Research Officer

Sep 4 2019

Industry veteran Ray Poynter has joined Australian data intelligence company Potentiate as Chief Research Officer, responsible for driving the firm's product innovation, research techniques, team education agenda and supporting client engagements. He is based in Nottingham, UK. More

Big Sofa Technologies Hires Long-time Kantar Exec

Sep 4 2019

UK-based big data video analytics firm Big Sofa Technologies has appointed former Kantar exec Sam Curtis as Head of Client Partnerships and Business Development. More

Dan Hess Joins The NPD Group as Chief Product Officer

Sep 3 2019

Dan Hess, former Comscore Chief Product Officer, has joined retail data specialist The NPD Group to lead its global product development and management. More

IRI and Vistar to Measure DOOH Impact on Sales

Sep 3 2019

Consumer data giant IRI has partnered with Vistar Media, which provides programmatic technology for digital out-of-home (DOOH) advertising. The partners will deliver what they describe as a 'breakthrough offering' to measure the direct sales impact of exposure to DOOH ads. More

Pathmatics Rolls Out Facebook Ad Data in UK, Germany

Sep 3 2019

US-based online ad intelligence firm Pathmatics has rolled out its flagship 'Pathmatics Explorer' product to the UK and Germany, giving publishers and agencies access to previously unavailable panel-based Facebook advertising data. More

Insights Association Begins Search for New CEO

Sep 3 2019

US industry body the Insights Association (IA) has begun a formal search for its next Chief Executive Officer, to replace David Almy who will retire at the end of the year. More

GlobalWebIndex Creates Chief Commercial Officer Role

Sep 3 2019

London-based audience insights company GlobalWebIndex has hired former Groupon exec James Scott for a newly created position, Chief Commercial Officer (CCO). More

AMAA Launches Influencer Marketing Council

Sep 3 2019

Not-for-profit industry body the Audited Media Association of Australia (AMAA) has launched a council for the Australian influencer marketing community called AIMCo. More

Curion Grows Headcount Fast to Back Product Launches

Sep 2 2019

In the US, sensory and consumer product research specialist Curion says it has appointed thirty-five new employees this year, supporting rapid growth and the launch of three new services. More

Walnut Unlimited Hires Lyn McGregor to Lead Qual

Sep 2 2019

Former Flamingo and TNS exec Lyn McGregor has been appointed as Head of Qualitative Research at Walnut Unlimited. More

Sitecore Makes Job Cuts

Sep 2 2019

Global CEM Software firm Sitecore has laid off around 70 employees, c.5% of its workforce, according to reports. More

Permanent Role for CRIC's Tabone

Sep 2 2019

John Tabone, who has served as Interim Chief Administrative Officer for new Canadian MR body CRIC since April 2019, has been appointed to the role on a permanent basis, with immediate effect. More

WPP San Fran Campus to Develop New Tech Client Deals

Aug 30 2019

Marcoms giant WPP is to open a new campus in San Francisco, in the heart of the US tech industry, where it will house more than 1,000 people from its companies around the city. More

Fiftyfive5 Appoints Fourteen in Sydney and Melbourne

Aug 30 2019

Australian insights consultancy Fiftyfive5 has expanded its teams in Sydney and Melbourne over the past six months, with the appointment of fourteen new members of staff. More

nuaxia Adds Enhanced Video Analysis

Aug 30 2019

Healthcare research and marketing services provider nuaxia has announced a number of enhancements to improve the speed and scale by which video data can be captured and analysed. More

Adjust Names General Manager in Israel

Aug 30 2019

Mobile measurement and fraud prevention specialist Adjust has appointed Moshi Blum as General Manager in Israel, responsible for accelerating growth and building the team in Tel Aviv. More

Hudson MX and Comscore in Auto TV Audience Data Deal

Aug 30 2019

In the US, software company Hudson MX has partnered with Comscore to enable local TV advertisers to buy inventory against automotive audiences from IHS Markit (formerly Polk), at scale. More

Further Funds for Enterprise Data Firm ThoughtSpot

Aug 30 2019

In the US, enterprise analytics specialist ThoughtSpot has raised $248m in an oversubscribed round of funding, which it will use to invest in its teams in North America, EMEA and APAC and in customer and thought leadership events; and to expand its R&D. More

C Space Launches 'Customer as a Service' Suite

Aug 29 2019

In London, online community specialist C Space has launched a suite of solutions called 'Customer as a Service' (CaaS), which combines multiple sources of data, technology and commercial consultancy to understand the customer and place them at the heart of the organisation. More

Pureprofile CEO Nic Jones Resigns

Aug 29 2019

In Australia Nic Jones, CEO and MD of online research and digital ad targeting platform Pureprofile has resigned, after the company posted a $10.7m full-year net loss after tax in its statutory results and announced it had renegotiated its debt facilities. More

Cisco to Acquire Contact Center Analyst CloudCherry

Aug 29 2019

Networking tech giant Cisco is to acquire customer experience management (CEM) firm CloudCherry, which provides customer journey mapping, out-of-the-box integrations, and predictive analytics for clients operating contact centers in the cloud or on-premises. Terms have not been disclosed. More

Bazaarvoice Buys Product Review Platform Influenster

Aug 29 2019

In the US, word-of-mouth specialist Bazaarvoice has acquired New York-based product discovery and reviews platform Influenster, which has nearly six million community members worldwide. Terms of the deal have not been disclosed. More

Vividata Partners for Passive Panel Launch in Canada

Aug 29 2019

Consumer and audience insights company Vividata has partnered with mobile research technology firm RealityMine, digital data collection specialist Delvinia, and Ipsos, to launch what it calls the first passive panel of its kind in Canada. More

Survata Hires Matt Valle as Head of Plan Suite Sales

Aug 29 2019

In Dallas, DIY research and ad measurement company Survata has hired long-time industry exec Matt Valle as Head of Sales for its Plan Suite of applications, designed to help marketers track their brands. More

MESH Experience Names EMEA MD

Aug 28 2019

Insight and analytics company MESH Experience has hired Bharat Parmar for the newly created role of Managing Director of EMEA, working with the team in London to extend the firm's UK Retail Banking Study to other verticals such as insurance and payment services. More

Former Cambridge Analytica Exec Opens Agency

Aug 27 2019

Cambridge Analytica's former Lead Psychologist Patrick Fagan has teamed up with former ad agency execs Dan Thwaites and James Cragg to launch an audience behavioural change business called Capuchin. More

Aimia to Sell Half its Stake in Cardlytics

Aug 27 2019

Montreal, Quebec-based loyalty analytics specialist Aimia is to sell approximately half its investment in purchase intelligence platform Cardlytics for $CAN 59.8m ($US 44.9m). More

Xavier Joins Zenith as Head of Insights

Aug 27 2019

In Australia, Publicis Media-owned Zenith has appointed Kim Xavier as National Head of Insights. Her appointment follows the departure of Tim Beveridge, who spent the previous four and a half years as Chief Strategy, Data & Insights Officer. More

Datametrex to Buy Text Analytics Firm Semeon

Aug 27 2019

Artificial intelligence and machine learning specialist Datametrex is to acquire AI-powered platform Semeon Analytics, which focuses on voice of the customer (VoC) response. The purchase price is $3m in cash and shares. More

Experian Invests in PlaceIQ

Aug 27 2019

Global information services company Experian has made an undisclosed 'strategic investment' in location intelligence firm PlaceIQ. More

SHC Adds New Tools, Integrates Offer

Aug 23 2019

US-based pharma and Healthcare research and data firm SHC has added two new apps - PM Assist and Email Relay - to its offer, and bundled them with existing services in a new suite called HealthTech AMP. More

UX Specialist Ohana Finds New Family at 360insights

Aug 23 2019

Canadian firm 360insights has acquired UX specialist The Ohana Companies, with the aim of enhancing its Channel Success Platform. More

Numerator Partners for Off-Line Purchase Attribution

Aug 23 2019

US firms LoopMe and Numerator have partnered to offer 'traditional' retailers ad campaign attribution and in-flight optimisation, using off-line purchase data. More

Influitive Brings in Sales and Marketing Leaders

Aug 23 2019

Online community and customer advocacy software provider Influitive Corporation has appointed Dan Cote as CMO and Rob Merklinger SVP of Sales. More

Insticator Adds Audience Analytics

Aug 23 2019

Interactive content specialist Insticator has enhanced its platform with the addition of audience analytics to support publishers' engagement and revenue strategies. More

Comscore to Reduce Headcount by a Further 8%

Aug 22 2019

Comscore has disclosed plans to cut a further 8% of its workforce, adding to around 10% made redundant in the second quarter. More

Publicis Buys NZ CX Agency Affinity ID

Aug 22 2019

In New Zealand, Publicis Groupe has acquired customer experience (CX) agency Affinity ID for an undisclosed sum. More

Samba TV Buys TV Spot Analytics Firm Axwave

Aug 22 2019

Television data and audience analytics company Samba TV has acquired media exposure analyst Axwave. Terms of the deal have not been disclosed. More

Hearts & Science Names Chief Investment Officer

Aug 22 2019

In Sydney, Australia, data-driven marketing agency network Hearts & Science has promoted Luke Hutchinson to the role of Chief Investment Officer. More

TapClicks Raises Funds for Acquisitions and Growth

Aug 22 2019

In the US, digital marketing and performance analytics specialist TapClicks has raised $10m in an equity funding round. Part of the investment is earmarked for future acquisitions. More

WPP to Open Co-location Campuses in India

Aug 21 2019

Marcoms network WPP is to launch two co-location campuses in India, with more than 3,800 people due to move into a new Mumbai Campus later this month, and the establishment of a Gurugram Campus next year. More

Mavrck Buys Influencer ID Platform GroupHigh

Aug 21 2019

In the US, Boston-based influencer marketing platform Mavrck has acquired GroupHigh, which is used to identify bloggers and social media profiles, and manage the outreach marketing process. Terms of the deal were not disclosed. More

PressReader Buys Personalization Specialist News360

Aug 21 2019

Newspaper and magazine platform PressReader has acquired content personalization and publisher analytics specialist News360, whose technology will be used to provide publishing partners with insights about their readers. Terms of the deal were not disclosed. More

Aha! Adds Video Communications to MR Platform

Aug 21 2019

Online qual research specialist Aha! has integrated Zoom video conference call technology into its MR solution, enabling users to conduct live webcam conversations with consumers and gain insight into the behavior that drives buying decisions and product usage. More

Former dunnhumby Man Joins Pricing Specialist Engage3

Aug 21 2019

In the US, pricing optimization and analytics specialist Engage3 has hired former dunnhumby exec Jonah Ellin as Vice President of Product, responsible for working with the product development team to build data-science-driven pricing tools. More

SurveySparrow in Automated Incentives Deal

Aug 21 2019

In the US, software platform SurveySparrow has partnered with online gifting platform Rybbon in a deal which allows users to create mobile-first surveys and automate the process of respondent incentive delivery. More

Comscore Launches 'Movie Lift' Attribution Tool

Aug 20 2019

Comscore has partnered with location intelligence provider PlaceIQ to launch a suite of solutions called Movie Lift, designed to help media buyers and sellers better understand the impact of TV, desktop and mobile marketing campaigns on driving consumers to the movies. More

Directions and SEEK Launch IdeaSprint

Aug 20 2019

Directions Research and its qualitative insights and innovation consultancy SEEK have launched a qual-quant approach called IdeaSprint, which they claim generates hundreds of ideas and validates them with real-time consumer and peer feedback in just one day. More

Isobar Launches 'First Programmatic Print Ad'

Aug 20 2019

In Brazil, Dentsu Aegis Network-owned digital marketing agency Isobar has launched what it describes as the first programmatic advertising service for print. Through the service, advertisers can deliver personalized ads to consumers based on their reader profile, geolocation and the time of day. More

Toluna Names Nicholas Langeveld North America MD

Aug 20 2019

Online community and survey tech provider Toluna has appointed former MetrixLab exec Nicholas Langeveld as Managing Director for North America. More

quantilope Adds Automated TURF Module

Aug 20 2019

Hamburg, Germany-based MR agency quantilope has launched a fully-automated TURF model, helping clients to maximise the consumer reach of new products and marketing campaigns by identifying the best combination of attributes. More

Annalect Names Head of Melbourne Operations

Aug 20 2019

In Australia, Omnicom analytics division Annalect has appointed Schalk van der Sandt as Head of its Melbourne operations. More

Publicis Buys 'Data-Rooted' Agency Rauxa

Aug 20 2019

In the US, global marketing group Publicis has acquired full-service data-driven strategy and design agency Rauxa, for an undisclosed sum. More

DDG Promotes for Combined MR and Data Sciences Role

Aug 20 2019

In the US, consumer data specialist Data Decisions Group (DDG) has promoted Dino Fire to the role of President of Market Research and Data Sciences. He replaces President of Data Science Bruno Delahaye. More

UK Competition Body Orders Tobii to Sell Smartbox

Aug 19 2019

Eye tracking hardware and software pioneer Tobii AB must fully divest recently acquired Smartbox Assistive Technology Ltd, after a ruling by the UK Competition and Markets Authority (CMA). More

Reilly Quits Comscore Board as Shares Hit New Low

Aug 19 2019

Comscore Board member Paul J. Reilly has resigned, citing a lack of confidence in its operating strategy and innovation. In the last few days, the company's share price has dropped further to record lows around the $US 1.50 mark. More

Kantar to Launch GB Podcast Tracker

Aug 19 2019

Kantar is launching the 'Great British Podcast Tracker', billed as the country's 'first longitudinal service' measuring consumer behaviour and attitudes to podcasts and providing a continuous, representative, single source of insight, from September. More

New Chairman for LiveRamp

Aug 19 2019

Enterprise data and analytics provider LiveRamp has appointed Clark Kokich as Non-Executive Chairman of the Board, replacing Jerry Gramaglia, who announced his intention not to seek re-election in February. More

Hires and New Divisions for MetrixLab

Aug 19 2019

Digital research firm MetrixLab has appointed four Regional Managing Directors: Angela Morgans for Europe, Rebeca Dreicon for LATAM, Rob Valsler for AMEA, and Kevin Moran for North America. Meanwhile two new teams will focus on innovation in the company's product portfolio. More

Funds for Data Firm Incorta

Aug 19 2019

California-based data warehouse company Incorta has closed $30 million in Series C funding, for use in recruiting new staff, adding to partnerships with major public cloud providers, and continuing innovation for its Direct Data Mapping technology. More

WPP AUNZ to Sell ANZ Kantar Stake

Aug 16 2019

Marcoms group WPP AUNZ has agreed to sell its entire stake in insight and analytics arm Kantar in Australia and New Zealand, as part of the global sale of Kantar shares to Bain Capital. The deal values the ANZ business at $AUD 168m. More

ICO to Investigate King's Cross Facial Recognition Use

Aug 16 2019

UK watchdog The Information Commissioner's Office (ICO) has opened an investigation into the use of facial recognition technology installed in CCTV cameras by the developer of Granary Square, close to King's Cross railway station. More

Accenture to Buy Big Data Firm Analytics8

Aug 16 2019

Global management consultancy Accenture is to acquire Australian big data and analytics consultancy Analytics8 for an undisclosed sum. More

Launch for New Location Data Firm X-Mode

Aug 16 2019

In the US, the developers of campus safety app Drunk Mode have launched a location data company called X-Mode. More

ScreenEngine/ASI Hires TV News Group SVP

Aug 16 2019

In the US, TV, film and video research firm ScreenEngine/ASI has hired Tony Calfo as Senior Vice President of its TV News Group, which provides both national and local TV news divisions with insights to help them reach and retain viewers. More

Clarivate Launches Digital Health Intelligence Solution

Aug 16 2019

In London, innovation specialist Clarivate Analytics has launched a service called Cortellis Digital Health Intelligence, to provide insights about virtual solutions that enable health management or patient care in real-life settings. More

FocusVision Adds Sample Marketplace to Decipher

Aug 15 2019

In New York, survey and customer insights software provider FocusVision has updated its Decipher survey platform with the addition of an automated sample solution called Sample Marketplace. More

Publisher Healthline to Create Insights Team

Aug 15 2019

In San Francisco, consumer health and wellness publisher Healthline Media has hired Laurie Dewan as Vice President of Consumer Insights, responsible for building a new Customer Insights and Analytics function and recruiting a team of researchers. More

SRAX Forms JV to Launch BIGtoken Platform in India

Aug 15 2019

US marketing and data tech company SRAX has signed a joint venture agreement with Mumbai-based professional service and workforce outsourcing provider Melstar Information Technologies, through which SRAX will launch its BIGtoken consumer data platform in India. More

Escalent Names New CFO

Aug 15 2019

US firm Escalent, formerly Market Strategies International-Morpace, has appointed Stan Stec as Chief Financial Officer, leading its finance, accounting, contracts and legal functions. More

Pureprofile Reports Revenue Rise, Small Loss

Aug 15 2019

Australian digital research platform Pureprofile has released unaudited financials showing full year 2019 revenue up 7% to $27.3m. However, last year's EBITDA $0.7m turned into a loss of $0.6m. More

Nielsen Debuts Audio 'Continuous Diary Measurement'

Aug 14 2019

Nielsen has rolled out 'Continuous Diary Measurement' (CDM), with the first data delivery in five of 46 audio markets converting to monthly reports from the July 2019 survey. More

Qualie Raises $1m as Insights Platform Launches

Aug 14 2019

In Australia, MR start-up Qualie.com has closed a $1m seed round as it rolls out a beta version of its video insights platform. More

Brown Named Confirmit Global CX Consulting Lead

Aug 14 2019

In London, research software firm Confirmit has promoted Chris Brown to the role of Vice President, Global CX Consulting, leading a global team of customer experience (CX) experts who deliver CX consulting services to clients across the US, EMEA and Asia Pacific. More

CRIC Launches Seal for Accredited Members

Aug 14 2019

Canada's new research industry body CRIC has launched its Accredited Agency Seal, to recognize agency members who have made the 'highest commitment' to following best practices and adherence to global standards and ethics in market research, analytics and insights. More

Savanta Hires and Expands in NYC

Aug 13 2019

Next15's data and insights group Savanta has hired five new US employees while announcing a move to a larger office in New York City. More

New Survey Tools Help Blind / Visually Impaired

Aug 13 2019

Cincinnati, OH-based full service firm MarketVision Research has launched a proprietary survey solution to meet the needs of the blind and visually impaired. More

Leger Metrics Co-founder Named Group CTO

Aug 13 2019

Canadian polling, MR and strategy provider Leger has named Steve Perrone, co-founder of its Leger Metrics division, as its Chief Technology Officer. He will now oversee tech development for the group's three digital divisions: Leger Opinion, Leger Metrics and Leger Community. More

Ward Returns to Yext as Chief Data Officer

Aug 13 2019

In New York, Christian Ward has returned to Digital Knowledge Management specialist Yext in the role of Chief Data Officer, tasked with helping clients optimize their data in search-ready graphs. More

New Funds for Q&A App Zhihu

Aug 13 2019

In China, question and answer platform Zhihu has raised $434m in a Series F round of investment funding, and says it will be used to add more than 100 million Q&A posts to its main app. More

Potentiate Acquires Vision Critical Australia

Aug 9 2019

In Australia, data intelligence company Potentiate has conditionally acquired Vision Critical Australia for an undisclosed sum. More

Online Community Specialist Influitive Names New CEO

Aug 9 2019

Toronto and San Francisco-based online community and customer advocacy software developer Influitive has appointed Dan McCall as Chief Executive Officer, while founder Mark Organ moves to the role of Executive Chairman of the Board of Directors. More

Winsight Strengthens Senior Executive Team

Aug 9 2019

In the US, business research, news, trade shows, and networking events provider Winsight has hired former Gartner exec Kurt Reisenberg for its newly created role of President, while Alanna Young has been promoted to President of its Technomic research business. More

Comscore Gets First Mobile Web Viewability Certification

Aug 8 2019

The ABC (Audit Bureau of Circulations) has confirmed that Comscore's validated Campaign Essentials (vCE) solution is the first product to receive certification for mobile web viewability, including for both display and video. More

ITWP Promotes and Hires for Leadership Team

Aug 8 2019

Toluna's parent company ITWP has promoted Phil Ahad to Chief Digital Officer and Pierre Camagne to Chief Financial and Operations Officer, while hiring Michael Masset as Chief Human Resources Officer. More

BARC Launches Portal for Viewing Report Access

Aug 8 2019

In Mumbai, audience measurement and analytics body BARC India, has launched an online service which provides access to a range of TV viewing and audience analytics reports. More

Kantar Launches Analytics Practice in Australia

Aug 7 2019

Kantar has launched a dedicated analytics practice in Australia, to help local clients solve business problems using a range of data sources. More

Stratifyd Secures $10m Growth Capital Funding

Aug 7 2019

Customer analytics specialist Stratifyd has raised $10m in a debt-financing round, which it will use to support further growth plans. More

FocusVision Names Chief Product and Technology Officer

Aug 6 2019

In New York, survey and customer insights software provider FocusVision has appointed Henry Harbury as Chief Product and Technology Officer, charged with driving cross-company innovation to advance the company's flagship solutions. More

Lucid Brings in Product Innovation Specialist

Aug 6 2019

In the US, programmatic sample platform Lucid has hired long-time product innovation specialist Bridget Bidlack as Senior Vice President, Product. More

SurveyMonkey to Buy CX Specialist GetFeedback

Aug 6 2019

SurveyMonkey is to acquire customer experience management company GetFeedback for approximately $68m, to help enterprise customers act on customer insights. Salesforce Ventures, an existing investor in both companies, will receive 'equity consideration' in the transaction. More

Symmetric Names Ellen Pieper Chief Revenue Officer

Aug 5 2019

In the US, sample provider Symmetric has promoted SVP Ellen Pieper to the role of Chief Revenue Officer, responsible for client strategy as well as revenue management and forecasting. More

More Revenue, More Losses for SurveyMonkey

Aug 2 2019

Research software company SurveyMonkey has reported a 20% increase in second quarter revenue to $75.1m, driven by a 12% rise in the number of paying users and higher average revenue per user. Net loss was up almost 50% to $18.48m, although adjusted EBITDA was positive at $10.3m. More

Qualtrics Adds New Features to Conjoint Solution

Aug 2 2019

'Core experience' analysis specialist Qualtrics has added new capabilities to its purchase decision analysis solution Conjoint XM. More

'Social-First' MR Consultancy Launches

Aug 2 2019

Social media marketing agency Social Chain has launched a market research consultancy, Social Chain Data, which will tap into the parent company's expertise to help clients analyse their audiences and markets. More

Pricing Intelligence Firms PriceSpider and ORIS Merge

Aug 1 2019

Consumer analytics technology firm PriceSpider has acquired pricing data specialist ORIS Intelligence for an undisclosed sum. More

DAC Spins Off Data Division Proove Intelligence

Aug 1 2019

In Canada, digital marketing agency DAC has launched a specialist analytics practice called Proove Intelligence, which will activate what it calls 'under-utilized' client data to drive business growth. More

StreamMetrics Debuts 'First' esports Audience Measure

Aug 1 2019

In the US, measurement and analytics company StreamMetrics has launched what it describes as a 'first' in esports audience measurement. More

Culture Amp Unveils Employee Performance Forecaster

Aug 1 2019

In the US, employee engagement, retention and performance platform Culture Amp has launched a prediction engine which forecasts employee performance and turnover risk. More

Merkle Launches Data-Driven Planning Solution

Aug 1 2019

In the UK, data-driven performance marketing agency Merkle has launched a tool called Pando Planning, which it says places connected customer data at the heart of every planning decision. More

Cint Buys Tech-Driven Sample Provider P2Sample

Aug 1 2019

Insight exchange and sample management platform Cint has acquired US-based P2Sample. Terms of the deal have not been disclosed. More

Slight Growth for Nielsen Despite Flat 'Connect'

Jul 31 2019

Nielsen has reported a 1.2% drop in second quarter revenues to $1.63bn - although excluding currency effects it would have risen by the same amount. Adjusted EBITDA increased 0.4% to $470m - a rise of 2% at constant currency. More

Microsoft Buys Data Privacy and Security Firm BlueTalon

Jul 31 2019

In the US, Microsoft has acquired data privacy and security specialist BlueTalon for an undisclosed sum. More

RealityMine Adds Five to Manchester Team

Jul 31 2019

Mobile research technology firm RealityMine has added five new members of staff to its Manchester team. More

New CFO for Future Thinking

Jul 31 2019

UK-based Future Thinking has appointed Steven Forrest as Group CFO. He replaces Jason Stark, who left the company last month after less than a year in the role. More

SurveyMonkey Names Chief Information Officer

Jul 31 2019

In the US, DIY research software company SurveyMonkey has appointed Eric Johnson as Chief Information Officer, overseeing its IT vision and roadmap. More

Ipsos Strengthens Social Intelligence Team

Jul 31 2019

Ipsos Bengaluru Branch Head Geeta Lobo has taken on the role of India Ambassador for the Global Science Organization, alongside the position of Social Intelligence Analytics (SIA) Head, for Ipsos India. Meanwhile Research Manager Sasha Francis has moved across to the SIA team. More

Quotient Launches Shopper Segment Targeting Tool

Jul 31 2019

Digital media analytics specialist Quotient has launched a solution giving consumer packaged goods (CPG) brands consumer purchase history and intent data, from which to build targetable shopper segments for use in digital advertising. More

SurveyMonkey Adds Three to Exec Team

Jul 30 2019

DIY research software company SurveyMonkey has expanded its executive team with the appointment of Lara Sasken Lindenbaum as Vice President of Communications; DuVal Hicks as Vice President of Sales Operations; and Dennis Scott as Vice President of Growth Marketing. More

Magid Hires Flynn as SVP in Atlanta

Jul 30 2019

US-based strategy and custom research company Magid has hired former CMI Research exec Steve Flynn as Senior Vice President, based in Atlanta. More

Nielsen Partners to Create New Omni-Channel Data Set

Jul 30 2019

Nielsen has entered a partnership with digital media analytics specialist Quotient Technology, whose purchase intelligence will be integrated into Nielsen's own audience and performance measurement solutions, creating a new industry omni-channel data set. More

New Leaders for Ad Fraud Specialist Kubient

Jul 30 2019

In New York, ad tech and fraud prevention platform Kubient has appointed serial entrepreneur Peter Bordes as Chief Executive Officer, while former Ogilvy exec Chris Andrews joins as Chief Digital Officer. More

Datawrkz Unveils Vizibl Customer Data Platform

Jul 30 2019

Ad tech and digital marketing solution provider Datawrkz has launched a customer data management and analytics platform called Vizibl CDP, for small to medium-sized businesses. More

New Ipsos Service Steers Innovation

Jul 29 2019

Ipsos has launched an 'Innovation Testing' service, founded on behavioural science and promising to help users 'successfully compete in today's omnichannel world'. More

Ten Projects Chosen for UK Regulator's 'Sandbox'

Jul 29 2019

UK data regulator the ICO has announced ten projects chosen for the beta phase of its 'Sandbox' service, which supports companies and public sector organisations looking to develop innovative and compliant data-based products and services. More

Revenue Jumps for Sorrell's S4

Jul 29 2019

Sir Martin Sorrell's digital advertising and marketing services company S4 Capital plc has published a trading update for the first half of 2019, with like-for-like revenues and gross profit up around 40%, well ahead of its target. More

FlexMR Launches Numerical Data Tool

Jul 29 2019

British-based tech-led insight agency FlexMR has launched 'NumbersMR', which analyses numerical data from a range of sources including surveys and member database fields and is billed as the first in a comprehensive line of analysis tools. More

Maru/Matchbox Hires VP for Innovation

Jul 29 2019

Maru/Matchbox has hired former Hall & Partners Group Strategy Director Abigail Aufgang as VP, Innovations & Solutions, based in New York. More

PRS IN VIVO Launches Pack and Product Test

Jul 29 2019

Consumer insights firm PRS IN VIVO has launched the BEQual Toolkit, which applies behavioral science to projective qualitative research techniques using tablets and real-time feedback. More

New CEO and Chairman for MarketCast Group

Jul 26 2019

Los Angeles-based consumer insights business MarketCast Group has appointed long-time media and entertainment exec John Batter as Chief Executive Officer, replacing Henry Shapiro who has moved into the position of Chairman. More

AdRoll Plans Salt Lake City Expansion

Jul 26 2019

San Francisco-based ad retargeting platform AdRoll is expanding its presence in Salt Lake City with the opening of a new, 16,000-square-foot office and plans to expand headcount in the city from 58 to 100 employees by the end of the year. More

Topvote Direct-to-Consumer App Launches

Jul 26 2019

In New York, advertising software company Top Inc. has launched a direct-to-consumer voting app called Topvote, through which clients can collect user-generated content and consumer feedback. More

Parrot and GECA to Gauge TV Content Trends

Jul 26 2019

In the US, TV content demand measurement platform Parrot Analytics has partnered with Spanish television-industry consultancy GECA to gauge content demand and trends across emerging markets, particularly those in Asia. More

Ipsos Reports H1 Revenue and Organic Growth

Jul 25 2019

Ipsos has generated revenue of EUR 903.4m in the first half of 2019, up 14.9% compared with the first six months of 2018. Organic growth for the half year was 3.0%. More

Ipsos Buys Minority Stake in Questback

Jul 25 2019

Ipsos has acquired a 10% stake in Oslo, Norway-based employee and customer experience management company Questback. Terms of the deal have not been disclosed. More

UserTesting Opens EMEA HQ in Edinburgh

Jul 25 2019

US-based customer insights platform UserTesting has opened its first international office, in Edinburgh, Scotland, where it has appointed Bruce Hunter as European Regional Vice President. More

US Ad Tech Firm Jinglz Launches 'CampaignTester'

Jul 25 2019

In the US, ad technology company Jinglz is launching an artificial intelligence-driven audience insights platform called CampaignTester, allowing marketers to test and measure the emotional reactions of audiences at scale. More

MaritzCX Launches Patient Experience Platform

Jul 25 2019

Customer experience management software and solutions firm MaritzCX has launched a tool called the Patient Experience (PX) Platform, which allows healthcare organizations to integrate, view and analyze patient data from multiple sources and surveys. More

Growth for MR Recruiter Hannelius

Jul 25 2019

London-based MR staffing specialist Hannelius Recruitment has appointed Bonnie McAlpine as a Director and Jennifer Elliott as Talent Manager, both focused on full service MR roles. More

Microsoft Debuts A/B Testing Option for Advertisers

Jul 24 2019

Microsoft has tapped its experience of helping business to test the impact of IT changes, to develop a campaign testing service called Experiments, to be offered shortly to users of its ad platform. More

New Woolworths Firm Rolls Out Digital Screens

Jul 24 2019

Australian retail chain Woolworths has officially launched a standalone media business, Cartology, which will run a network of digital screens across supermarkets nationwide, and offer performance tracking modelling to assess campaign effectiveness. More

IRI Hires Finance and HR Leaders

Jul 24 2019

IRI has appointed Mike Eklund as CFO and Evan Swidler as Chief Human Resources Officer, with both replacing interim leaders. More

Dstillery Drops Media Buying to Focus on Audience Data

Jul 24 2019

New York-based firm Dstillery has shut down its Demand Side Platform, to focus the business entirely on selling custom cross-device audience segments, citing commoditisation in the DSP business, and disproportionate basic costs for smaller players. More

Ascential Invests in Online Data Firm Jumpshot

Jul 23 2019

Online behavioral data firm Jumpshot has announced a strategic partnership with information company Ascential plc, giving the latter a 35 percent equity stake in Jumpshot, valued at $60.8m. More

Acquisition for CX Firm Hero Digital

Jul 23 2019

Californian CX agency Hero Digital has acquired Austin, Texas-based B2B marketing services agency Bulldog Solutions, for an undisclosed sum. More

New 20|20 Tool Integrates Recruitment Process

Jul 23 2019

In Nashville, TN, qual insights and technology business 20|20 Research has launched QualLink 4.0, a proprietary API technology which integrates quant surveys and other online data resources programmatically with its QualBoard 4.0 solution. More

IRI Hires Growth Consulting Leader

Jul 23 2019

Retail data firm IRI has appointed Carrie Shea as Managing Partner of Growth Consulting for its Strategic Analytics division. More

Funds for 'Real World' Data Analyst Near

Jul 23 2019

Location and transaction intelligence platform Near has raised $US 100m (£80.1m) in new funding, and says it will launch new products and expand into new markets. More

Catalina and LiveRamp Partner for New Segments

Jul 23 2019

Florida-based shopper intelligence and personalized digital firm Catalina Marketing has partnered with LiveRamp to develop new audience segments and measurement offerings for US CPG marketers, for launch this quarter. More

Successful IPO and NYSE Debut for Medallia

Jul 22 2019

Silicon Valley customer experience feedback specialist Medallia has made a successful debut on the New York Stock Exchange, raising $326m from its IPO and then opening $34 a share, a 62% premium for investors. More

Google 'Fined' over YouTube Children's Data Approach

Jul 22 2019

In the US, reports suggest the Federal Trade Commission is to fine Google a 'multi-million dollar sum' for the mishandling of children's data by its YouTube subsidiary, in violation of the COPPA act. More

Unmetric Picks Up Social Media 'Outliers'

Jul 22 2019

New York-based social media tracker Unmetric has added new 'outlier detection' capabilities to its 'Analyze' package, allowing digital marketers to identify and analyse particularly high-engagement content on Facebook, Instagram and Twitter. More

Aegis Name 'To Go' as Dentsu Restructures

Jul 22 2019

Marcoms giant Dentsu Aegis Network (DAN) is planning to drop the 'Aegis' part of its name and is continuing to streamline its Asia Pacific operations, reports suggest. More

Promotions and Hires for MarketVision

Jul 22 2019

Cincinnati, OH-based full service firm MarketVision Research has announced three promotions including Abby Miller to Research Director; and four new hires at Research Assistant level. More

Private Equity Driving Marketing M&A

Jul 22 2019

M&A activity in the marketing sector in the first half of 2019 was largely driven by private equity (PE) investment, with most of the major marcoms networks absent from the list of the most active buyers, according to a report. More

New Network to Help Agencies Combine Data and Media

Jul 19 2019

Media and analytics firm Crossmedia Inc. has announced a partnership with former MDC Partners CMO Bob Kantor to launch a collaborative marketing services network called Dawn, with four members agencies already included and more to be added soon. More

Toluna and Harris Parent ITWP Strengthens Senior Team

Jul 19 2019

ITWP, the parent company of Toluna, Harris Interactive Europe and KuRunData, has hired Michele Morelli as SVP of Global Marketing Strategy; promoted Tsahi Ben-Yosef to SVP of Product Innovation; and promoted Mathilde Lelievre to EVP of Global Operations. More

Data Firm Giant Partners Buys Marketer Worxstudio

Jul 19 2019

Southern California-based data firm Giant Partners has acquired marketing agency Worxstudio, with the aim of creating a data-driven digital marketing offering. More

New Initiatives for Canadian MR Orgs CAIP and CRIC

Jul 19 2019

Professional certification body CAIP Canada has begun registration of designated members of the former Canadian marketing research association. The body is recognised by the country's new research association CRIC, which has also announced a number of new initiatives this week. More

Japanese Firms Launch Eyetracking and Optimisation Tool

Jul 19 2019

Digital transformation and eCommerce services firm transcosmos inc. has partnered with Tokyo-based software provider SOOTH Inc. to launch a video ad analysis and optimisation product, 'GAZE HACK', based on eyetracking. More

Research Charity MREF Appoints Executive Director

Jul 19 2019

In the US, the Marketing Research Education Foundation (MREF) has hired Andra Davidson as Executive Director, effective immediately. More

Funds for Big Data Firm AlphaSense

Jul 19 2019

AlphaSense, which describes itself as an AI-based search engine for market intelligence, has secured $50m in Series B funding. Money will be used to step up product development, expand the firm's existing library of reports and expand its global footprint. More

Possible $3bn Sale for Dynata

Jul 18 2019

Buyout firms Court Square Capital Management LP and HGGC LLC are said to be working with investment bank Evercore Inc. to explore the sale of digital data collection specialist Dynata, with reports suggesting the price tag could exceed $3bn, including debt. More

New Nielsen Homescan Tracks 'Biggest Opportunities'

Jul 18 2019

In Sydney, Nielsen has announced a number of enhancements to its Homescan consumer panel, which measures purchases across the various channels making up Australia's grocery sector. More

Funds for Dutch Image Analyst Dashmote

Jul 18 2019

Amsterdam-based image analysis tech company Dashmote has secured $2.8m in expansion funding from a combination of American and Chinese investors. More

Quester Adds Sentiment Analysis to CoreText Tool

Jul 18 2019

In the US, consumer intelligence firm has announced a new release of its CoreText Analytics software, adding sentiment analysis. More

Moody's Sells KPO Business MAKS to Equity Firm

Jul 17 2019

Credit ratings and financial data firm Moody's Corporation has agreed to sell its Moody's Analytics' Knowledge Services (MAKS) business to Equistone Partners Europe Limited, a European private equity firm. More

UK Marketing Budgets Static in Q2

Jul 17 2019

Results from the Bellwether survey conducted by ad industry body the IPA suggest a cautious mood among the UK's marketers, with budgets unchanged. As usual more respondents reported decreases than increases in their MR budgets. More

New Tool Allows Radio Targeting in 'Regional' Australia

Jul 17 2019

Commercial Radio Australia (CRA) has launched a new reach and frequency tool allowing advertisers to target the 36% of consumers who do not live in the country's major metropolitan areas. More

Kantar Eyes Bigger Acquisitions with Bain Cash

Jul 16 2019

Following Friday's announcement that WPP is to sell 60% of Kantar to private equity firm Bain Capital, more details are emerging of the firm's plans, including possible eCommerce acquisitions and expansion of services like Kantar Marketplace. More

Funds, Launch and Recruitment Drive for Neurosensum

Jul 16 2019

Indonesia-based research and neuroscience start-up Neurosensum has followed up a recent $1.8m funding win with the launch of a new research tool, SurveySensum, and says it aims to double its size to around 90 employees by the end of the year. More

Reid Smashes Funding Target for Rival and Reach3

Jul 16 2019

Rival Technologies, the insight tech business headed up by Vision Critical founder Andrew Reid, has raised more than $CAD 8.5m from Canadian investors, for use in continued platform development and to expand sister company Reach3 Insights. More

Nielsen Moves TAM Data Processing to Amazon Cloud

Jul 16 2019

Nielsen has moved the processing of its core National Television Audience Measurement data from traditional on-premise server processing to a cloud-based infrastructure provided by Amazon Web Services (AWS). More

Former IBM Marketing Cloud is Now Acoustic

Jul 16 2019

The marketing software business sold in April by IBM has a new name, Acoustic, following the completion last week of its acquisition by private equity firm Centerbridge. More

Researchscape Launches Automated Reporting Tool

Jul 16 2019

In the US, Jeffrey Henning's Researchscape International has launched ResearchStory, a new AI-powered tool to help MR execs generate quick, accurate and detailed reports based on their findings. More

Meetings and Incentives Firm Opens Insight Unit

Jul 16 2019

US-based meeting and incentive management firm Creative Group, Inc. has announced the launch of a new Design & Insights practice, which will bring insights to bear on program design. Melissa Van Dyke has been appointed as VP leading the new unit from August 26th. More

Acquisition Brings Ugam into Merkle

Jul 15 2019

Dentsu Aegis Network has acquired a majority stake in India-based data and analytics company Ugam, which will be added to its performance marketing division Merkle. More

Facebook Fined 'Derisory' $5bn; Not OK Google

Jul 15 2019

Facebook is to pay US regulators a record $5bn fine to settle the privacy breach investigation following the Cambridge Analytica scandal, according to US media. Meanwhile Google is in trouble for allowing contractors to listen to snippets recorded by its 'Home' voice assistant. More

Cint and Zappi to Collaborate

Jul 15 2019

Automated MR platform Zappi and insight marketplace and MR tech provider Cint have announced a partnership to provide 'an integrated technology solution' giving Zappi customers results 'even faster than before, within hours', at much-reduced cost and with 'total control of their data'. More

Beanstalk and Buzz Radar Team Up for New US Unit

Jul 15 2019

Dallas-based full-service agency Beanstalk Digital has expanded its offering with the launch of a new data arm, Beanstalk Predictive, led by Chief Strategy Officer Matt Murphy and fuelled by a partnership with London-based AI-driven social media analyst Buzz Radar. More

California Sticks with Stricter Data Rule

Jul 15 2019

A change that might have helped ad targeting firms skate round California's privacy laws has failed to win a majority in the state's Senate Judiciary Committee. More

$35m Funds for Data Operations Analyst Unravel

Jul 15 2019

Palo Alto, CA-based analytics firm Unravel has raised $35 million in a Series C round of funding, having grown its revenue 500% in 2018. More

Analytics Partnership for Africa's Jumia

Jul 15 2019

Jumia, a pan-African e-commerce platform, has announced a link-up with UK-based analytics specialist Contentsquare, aiming to help clients provide seamless on-site experiences to customers and rapidly identify potential problems. More

WPP to Sell 60% of Kantar to Bain Capital

Jul 12 2019

WPP has agreed to sell 60% of its data, research, consulting and analytics business Kantar to private equity firm Bain Capital, in a deal which values the whole of Kantar at around £3.2bn ($4.0bn). More

2CV Hires Global Business Development Director

Jul 12 2019

In London, boutique insights agency 2CV has appointed former Crowd DNA exec Antonia Cheese as Global Business Development Director. More

JV for Australian Data Firms

Jul 12 2019

In Australia, data intelligence company Potentiate and artificial intelligence (AI) specialist Veriluma Software have formed a joint venture, to help clients predict future purchase intentions within specific categories. More

H Code Opens Intelligence Center

Jul 12 2019

US Hispanic consumer-targeted ad platform H Code has launched an 'Intelligence Center', providing brands with access to proprietary data collected from the company's 32 million monthly users and 5,000 English and Spanish-language panelists. More

Kantar Unveils TGI Data Integration Services

Jul 11 2019

WPP-owned Kantar has launched a number of services to help marketers directly integrate their own datasets with data from its TGI consumer survey, to give enhanced audience profiling for campaign planning and digital media activation. More

TapClicks Buys Marketing Intelligence Firm iSpionage

Jul 11 2019

In the US, digital marketing and performance analytics specialist TapClicks has acquired SaaS-based competitive intelligence solutions provider iSpionage, for an undisclosed sum. More

Growth for MR Translation Firm GlobaLexicon

Jul 11 2019

London-based market research and healthcare translation specialist GlobaLexicon has hired fifteen new team members in the first half of the year, and announced 20% growth in revenue. More

Maru/Matchbox Hires C Space Man Jonathan Stinnett

Jul 11 2019

In Canada, communities specialist Maru/Matchbox has appointed customer insights strategist Jonathan Stinnett as President, Consumer Technology, Media & Entertainment. More

Toluna to Offer Influencers Bitcoin Rewards

Jul 11 2019

Online community and survey tech provider Toluna has partnered with digital rewards company NeoCurrency to enable its 'influencers' to receive the latter's bitcoin gift cards in exchange for sharing their opinion on brands, products and services through the Toluna Community. More

Op4G Brings in Gonzalez for Senior Client Dev Role

Jul 11 2019

US-based philanthropic online MR panel firm Op4G (Opinions 4 Good) has appointed long-time industry exec Rafael 'Raf' Gonzalez as Senior Director of Client Development, based at its office in Fairfield, Connecticut. More

Greenberg Strategy Sold to LRW Group

Jul 9 2019

In the US, Emeryville, California-based research consultancy Greenberg Strategy has been acquired by the Lieberman Research Worldwide Group (LRW). Terms of the deal have not been disclosed. More

New Co-CEOs for Simon-Kucher

Jul 9 2019

The partners at pricing and strategy consultant Simon-Kucher have elected Mark Billige, from the UK, and Andreas von der Gathen, from Germany, as co-CEOs for the next five years. They will take up their new positions on January 1st 2020. More

Nielsen and Trax Launch New Shelf Insight Tools

Jul 9 2019

Nielsen and retail and consumer goods image recognition and analytics firm Trax have launched three new offerings, designed to provide US brands with access to both episodic and continuous views of shelf conditions. More

MetrixLab Names New CEO

Jul 9 2019

Digital research and marketing analytics firm MetrixLab has promoted Thijs Elias to the role of Chief Executive Officer, replacing co-founder Jan Willem Gerritsen, who left the company in January. The position has since been held on an interim basis by Scott Ernst, Global CEO of parent company Macromill. More

Canadian Govt Launches Statistics Advisory Council

Jul 9 2019

In Canada, the government has created the Canadian Statistics Advisory Council, which will provide its Chief Statistician and the Minister of Innovation, Science and Economic Development with advice on matters concerning the overall quality of the country's national statistical system. More

Cello Health Opens Berlin Office

Jul 9 2019

UK-based advisory group Cello Health has opened an office in Berlin, where it has appointed Heike Tombrink as Regional Director, Head of Cello Health Insight Germany; and Matthias Heurich as Regional Director, supporting Digital Innovation. More

Maru/Blue Hires Panel Specialist Cornelia Haack

Jul 9 2019

In Canada, respondent access specialist Maru/Blue has hired Cornelia Haack as Senior Vice President, Panels and Communities. More

Comscore Bows Video Metrix Multi-Platform in Malaysia

Jul 9 2019

Comscore has announced the Malaysian roll-out of its Video Metrix Multi-Platform service, which provides a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices. More

Major Partnership for Cint and Syno

Jul 8 2019

Insight exchange and tech platform Cint has announced a strategic partnership with data platform company Syno International, adding to the former's presence in APAC and EMEA, and to the survey audience available for clients of both firms. More

British Airways Hit with Huge Data Fine by ICO

Jul 8 2019

The UK's ICO has issued British Airways with a record fine of £183m for a data breach last year. The penalty is the first to be made public under new rules following the enactment of GDPR, and dwarfs the previous maximum of £0.5m. More

ICO Publishes Guidance on Cookies

Jul 8 2019

UK data regulator the ICO has published guidelines on the use of cookies, reflecting changes in the light of the EU's General Data Protection Regulation (GDPR), in force now for just over a year. More

Spotify Loses Data Head

Jul 8 2019

Spotify's Sydney-based APAC Head of Automation and Data Dan Robins, whose role included overseeing insights across the region - has left the firm. More

WPP Buys UX / UI Design Specialist AQuest

Jul 5 2019

WPP has acquired a majority stake in Italian digital creative agency AQuest, whose services include user experience (UX) and user interface (UI) design, production and activations. Terms of the deal were not disclosed. More

Sky Media Debuts TV Ad Analytics Portal

Jul 5 2019

Sky Media, the ad sales arm of communications company and broadcaster Sky, has launched a solution to enable media agencies and advertisers to plan, report and evaluate elements of their TV campaigns. More

IRI Launches Always-On Marketing Mix Platform

Jul 5 2019

Consumer data giant IRI has launched an automated 'Always-on Marketing Mix Effectiveness Platform', to provide FMCG manufacturers with continuous access to market data, analysis and insights. More

Zappi Launches 'Optimize Reach' Research Ranking Tool

Jul 4 2019

Automated consumer insights platform Zappi has launched a tool called Optimize Reach, which uses TURF analysis to understand the combined reach of text-based stimuli, eliminating the need to manually re-run possible scenarios. More

IAB Tech Lab Finalizes Data Transparency Standard

Jul 4 2019

Non-profit consortium the IAB Tech Lab has completed the first version of its Data Transparency Standard, supporting companies that collect audience data for targeting, personalization or measurement of digital ads. More

Glisser Opens West Coast Office in Portland

Jul 4 2019

In the US, audience engagement software provider Glisser has opened a West Coast office in Portland, Oregon, where it plans to hire new staff for its sales, marketing, client success and development teams. More

Hall & Partners Taps Course5 to Optimize Operations

Jul 4 2019

Ad and brand researcher Hall & Partners has partnered with analytics, insights and AI specialist Course5 Intelligence, using the latter's AI-driven Optimizer Suite to reduce turnaround time and operational costs, while building efficiencies over time through the suite's self-learning algorithms. More

OnePulse Launches Unlimited Subscription Model

Jul 4 2019

Consumer insight platform OnePulse has launched a new subscription model through which clients can send unlimited three-question consumer research micro-surveys for a flat monthly fee. More

ResearchBods Names Client Services Director in Leeds

Jul 3 2019

In the UK, customer data and intelligence provider ResearchBods has appointed Emily Rutter as Client Services Director. More

Contentsquare Buys Experience Analytics Firm Clicktale

Jul 2 2019

User experience insights and analysis platform Contentsquare has acquired Israel-based experience analytics company Clicktale, for an undisclosed sum. More

IRI Rolls Out 'Media Profilers Application'

Jul 2 2019

Consumer data giant IRI has launched an automated, on-demand platform called the Media Profilers Application, to help FMCG brands, their media agencies and media owners isolate and measure the effects of their media campaigns in the market. More

Deloitte's Heat Opens Social Media Trend Analysis Arm

Jul 2 2019

Management consultancy Deloitte has announced that its creative agency Heat has launched a division called Heat AI, using machine learning to uncover online social media trends and conversations. More

Criteo COO Steps Down

Jul 2 2019

Mollie Spilman, Chief Operating Officer of ad targeting and retargeting specialist Criteo, is leaving the company on Friday to 'pursue a new career opportunity'. From next week, founder and CEO JB Rudelle will directly manage the Sales and Operations teams. More

New CFO for FICO

Jul 2 2019

Silicon Valley-based predictive analytics software firm FICO - formerly known as the Fair Isaac Corporation - has appointed Michael McLaughlin as Chief Financial Officer, replacing Mike Pung who is retiring. More

Insites Consulting Buys Join the Dots

Jul 2 2019

Global consumer agency InSites Consulting has acquired UK-based insight community specialist Join the Dots, for an undisclosed sum. More

Kantar Sale: Bain Capital Now in Exclusive Talks

Jul 1 2019

WPP has confirmed this evening it is now in exclusive talks with private equity firm Bain Capital, over the sale of a majority stake in Kantar. More

WPP Sells Stake in Watermelon Owner Chime

Jul 1 2019

WPP has sold its 25 percent stake in comms group Chime, the owner of insight firm Watermelon, to Chime's majority shareholder Providence Equity Partners, for £54.4m plus potential future payments. More

Acquisition brings B2B Data Firms Together

Jul 1 2019

B2B customer data platform Leadspace has acquired business data solutions firm ReachForce, whose tools include SmartSuite and SmartForms. More

Three Senior Hires for Schlesinger

Jul 1 2019

Data collection and research services provider Schlesinger Group has made three senior hires in the USA, supporting client needs and business growth: Chawntae Applegate as SVP, Client Solutions; and Alexis Mangan and Amanda Karp as Vice Presidents. More

Medallia Buys Behavioral Analytics Firm Cooladata

Jun 28 2019

US customer experience management specialist Medallia is to acquire Tel Aviv-based behavioral analytics platform Cooladata, for an undisclosed sum. More

Former Microsoft Insights Lead Joins Zappi

Jun 28 2019

In the US, automated consumer insights platform Zappi has appointed Zontziry 'Z' Johnson as Vice President of Customer Transformation. More

TransPerfect Takes Stake in MR Translation Firm G3

Jun 28 2019

In New York, language and tech solutions provider TransPerfect has acquired a minority stake in market research sector language specialist G3 Translate. Terms of the deal have not been disclosed. More

Qualtrics Adds Survey Programming via API

Jun 28 2019

Experience management company Qualtrics has added API-driven survey programming capabilities to its Research Core insights platform, with the aim of helping users spend less time designing surveys and more time drawing and acting on insights from the data. More

Cuebiq Adds Privacy Compliance Solution

Jun 28 2019

Consumer intelligence and measurement company Cuebiq has launched a solution allowing clients to provide verifiable proof of their compliance with the EU's GDPR and the California Consumer Privacy Act (CCPA) in their use of its products and services. More

Dynata Debuts Multi-Supplier Data Marketplace

Jun 27 2019

Digital data collection specialist Dynata has launched a multi-supplier, automated research platform called Dynata Marketplace, through which researchers can combine the firm's first-party consumer data with that of multiple third-party providers. More

JCDecaux Singapore to Track 'Streetside' Audiences

Jun 27 2019

Outdoor ad company JCDecaux's Singapore subsidiary has launched a mobile intelligence-based metric called Streetside Audience Measurement (SAM), which the business claims delivers more accurate and recent data than existing out-of-home (OOH) measurement systems. More

New Funds for Mobile Measurement Firm Adjust

Jun 27 2019

Mobile measurement and fraud prevention specialist Adjust has raised $227m in a new round of funding, which it will use to further develop its product suite and to expand its presence in new and existing regions. More

Affle Acquires Re-Targeting Platform RevX

Jun 27 2019

Singapore-based consumer intelligence technology specialist Affle has acquired US mobile marketing and re-targeting platform RevX. Terms of the deal were not disclosed. More

HG Insights in LinkedIn Targeting Deal

Jun 27 2019

In the US, technology intelligence firm HG Insights has signed an agreement with professional networking site LinkedIn to help digital marketers better target prospective customers and increase response rates with more relevant ads on the LinkedIn platform. More

SA's Broadcast Research Council Names New CEO

Jun 27 2019

Industry body the Broadcast Research Council (BRC) of South Africa has appointed Gary Whitaker as Chief Executive Officer, following the departure of Clare O'Neil at the end of last year. More

Voxco Founder Sells to Investor

Jun 25 2019

Raymond Cyr, the founder of research software firm Voxco, has sold the business to private investment firm Pivoton Capital for an undisclosed sum. Pivoton's Managing Partner Sumit Aneja becomes Chief Executive Officer and Cyr will remain as an advisor during the handover period. More

TD Reply Launches 'China Beats' BI Solution

Jun 25 2019

Marketing and innovation consulting specialist TD Reply has developed a business intelligence solution called China Beats, promising companies an in-depth understanding of the Chinese market and its players. More

Video Analytics Specialist Innovid Expands to Japan

Jun 25 2019

Online video ad and analytics tech firm Innovid has opened an office in Tokyo, where it has appointed Toichiro Watanabe as Regional Director, Japan. More

Comscore in Cross-Platform Analysis Deal

Jun 25 2019

Comscore and consumer media research lab MediaScience have announced a partnership to examine how and why cross-platform advertising works, while providing measurement of audience size, behavior, engagement and effect. More

Brandwatch Debuts New Product, Claims 'New Category'

Jun 25 2019

Social media monitoring firm Brandwatch claims to have launched a new category called 'Digital Consumer Intelligence', which combines social media, (other) digital, survey and first-party data and applies artificial intelligence and data science techniques to generate new customer insights. More

LiveRamp to Buy Data Plus Math

Jun 24 2019

Enterprise data and analytics provider LiveRamp has agreed to acquire Boston, MA-based media measurement company Data Plus Math. The deal promises clients 'a more effective way to buy, sell and measure data-driven television'. More

IPO for Experience Management Firm Medallia

Jun 24 2019

Silicon Valley customer experience feedback specialist Medallia has filed for an IPO, seeking flexibility, working capital and options for acquisitions and investments. More

Comscore Investment Promises Much-Needed Stability

Jun 24 2019

Comscore has secured funds from an institutional investor to the tune of around $20m, with potential to grow to $50m. The investor will buy Comscore common stock at just $7.33 per share, close to its current ten-year low valuation, but the funds should strengthen the firm as it continues to 'refocus'. More

Experian Brings in Big Data Leader

Jun 24 2019

Global information services company Experian has appointed Shri Santhanam as EVP and General Manager of Global Analytics and AI, focused on helping the firm to take full advantage of the potential of big data. More

FlexMR 'Empowers' Embedding and Promotion of Insight

Jun 24 2019

British-based tech-led insight agency FlexMR has launched a line of 'Empowerment services' to help research teams embed and promote the role of insights across departments, through methods including the development of bespoke, branded research playbooks. More

Ascribe and ASKi-Data Launch Rapid Text Analysis Tool

Jun 24 2019

Verbatim analysis software company Ascribe has teamed up with Hamburg, Germany-based market and social research firm ASKi-Data to launch a new text analytics tool, ASKi-Data CX Snapshot. More

ICO Questions Ad Tech Firms' Understanding of Privacy

Jun 24 2019

Ad tech companies are 'immature in their understanding of data protection requirements', according to a new report from UK regulator the ICO, and appear to be breaching Europe's privacy rules'. More

UserZoom Buys UX Insights Firm Validately

Jun 21 2019

In the US, user experience (UX) insights company UserZoom has acquired NYC-based user research technology company Validately. Terms of the deal have not been disclosed. More

British BI Firm Panintelligence Expands Stateside

Jun 21 2019

Leeds, UK-based business intelligence and data analytics software developer Panintelligence has opened its first overseas office in Boston, MA. More

S4Capital Buys Adobe Consultancy BizTech

Jun 21 2019

Sir Martin Sorrell's recently launched marcoms group S4Capital has acquired Melbourne, Australia-based Adobe-led digital transformation and customer experience company BizTech. Terms were not disclosed. More

Sinch Launches Mobile Personalization Unit

Jun 21 2019

Mobile marketing and ad tech firm Sinch has launched a new division combining data-driven insights, creative services and technology to help brands strengthen customer relationships through personalized videos and other content delivered to their mobile devices. More

Numerator Extends 'Premium People Groups'

Jun 21 2019

Consumer insight specialist Numerator has expanded its Premium People Groups to include new categories including LGBTQ+; 'unique groups' such as caregivers and military families; category specific insight like social drinkers; and smaller subsets such as sports fans by team. More

Gracenote Launches Video Popularity Score

Jun 20 2019

Nielsen-owned media and entertainment data provider Gracenote has launched a service helping entertainment providers understand the TV shows and movies that viewers want to watch, so that they can promote them from within their catalogs. More

4C and IRI Extend Relationship for Linear TV and OTT

Jun 20 2019

Consumer data giant IRI has expanded its collaboration with marketing tech company 4C, to help advertisers better target cross-channel video planning and buying. More

Nepa Names Esha Nagar MD in India

Jun 20 2019

Brand tracking and consumer science firm Nepa has named Esha Nagar Managing Director of Sales for India, based in Mumbai and overseeing its research and client development efforts across a range of vertical industries. More

Ad Research Software Firm SQAD Names New CRO

Jun 20 2019

In New York, advertising research, analytics and media planning software firm SQAD has appointed Mark D'Andrea as Chief Revenue Officer. He takes over from Debra Meyer, who is leaving to 'pursue new opportunities' after four years in the role. More

Corporate Insight Expands US Healthcare Research Suite

Jun 20 2019

US customer experience research specialist Corporate Insight has launched two new products: the Health System Monitor, which analyses patients' digital journeys; and Health Plan Mobile Audit, to benchmark analysis of insurers' mobile app experience. More

AcuityAds Expands East Coast Canadian Team

Jun 20 2019

Targeting firm AcuityAds has expanded its east coast Canadian team with the promotion of Sophie Denault to Head of Sales for the region, and the appointment of Geneviève Landry as Account Director. More

Ace Metrix Launches Cultural Sensitivity Ad Measure

Jun 19 2019

In the US, video ad effectiveness measurement specialist Ace Metrix has launched an approach which quantifies the level of 'cultural sensitivity' portrayed in advertising. More

Magid Hires Spenny for Innovation Role

Jun 19 2019

US-based strategy and custom research company Magid has hired former GfK exec Tim Spenny as Senior Vice President, with a focus on emerging technology and research and consulting for innovation. More

QuenchTec hires Sewberath, Launches Chatbot Survey Builder

Jun 19 2019

In London, MR technology company QuenchTec has appointed long-time industry exec Dennis Sewberath as Technical and Creative Research Consultant. The firm has also added its Chatbot Survey Builder to its survey platform. More

ACTITO Buys Customer Data Software Firm SmartFocus

Jun 18 2019

Belgium-based marketing automation firm ACTITO has acquired UK customer intelligence software provider SmartFocus for an undisclosed sum. More

Comscore Named Official Partner for Ad Rates in India

Jun 18 2019

Comscore has been appointed by India's Bureau of Outreach and Communication (BOC) as digital partner in setting ad rates for the country's desktop and mobile advertising. More

Numerator Names New CEO

Jun 18 2019

US-based Numerator has appointed Eric Belcher as Chief Executive Officer, replacing Dennis Moore who becomes President, Panel Solutions. The firm was formed last year through the merger of omnichannel market intelligence firm Market Track and its consumer panel provider InfoScout. More

Consumer Spending Tool Merkle Wallet Launches in UK

Jun 18 2019

Data-driven performance marketing agency Merkle has launched its Merkle Wallet transaction data tool in the UK, allowing clients to understand online and off-line consumer spending patterns for both their own brand and key competitors. More

RealityMine and MFour Offer 'Connected Consumer Data'

Jun 18 2019

Mobile research firms RealityMine and MFour have partnered to launch a solution called 'Connected Consumer Data', providing clients with a single-source continuous data set that combines observed digital and location behavior with validated surveys. More

Ipsos Promotes DeVeny to Lead US Innovation Practice

Jun 18 2019

Ipsos has promoted Joseph DeVeny to lead its US Innovation Practice, overseeing a team of nearly 100 across the region. More

Mindshare Opens NeuroLab in New York

Jun 18 2019

WPP media agency network Mindshare has launched a 'NeuroLab' in its New York office, using EEG and Galvanic Skin Response technology to measure second-by-second, non-conscious neurological responses to brand stories and media. More

Haystack Buys Shopper Intelligence Specialist

Jun 17 2019

Leuven, Belgium-based multisensory research firm Haystack International has announced the acquisition of shopper intelligence specialist Shopting, for an undisclosed sum. More

Facebook Agrees Settlement over Inflated Video Metrics

Jun 17 2019

Facebook has agreed to settle a class-action lawsuit over the alleged inflation of its video audience metrics by anything up to 900%. Terms of the deal, which has yet to be approved by a judge, are not known at this point. More

Maru Group Hires Global Marketing Director

Jun 17 2019

Tech-enabled MR and customer insights group Maru has appointed long-time KPMG exec Natalie Cousens as SVP, Global Marketing Director. More

Partnership and Hire for Personalisation Firm Monetate

Jun 17 2019

US-based web personalization software provider Monetate has appointed a CMO; and strengthened its collaboration with digital experience insights platform Contentsquare, promising global brands 'better personalisation, stronger ROI and improved lifetime value of customers. More

Tru Optik Launches Political Ad Targeting Service

Jun 17 2019

Audience measurement and DMP supplier Tru Optik has launched a service called the Political Data Cloud, allowing advertisers to use OTT and streaming audio to target specific voter groups on criteria such as party affiliation, past voting behavior and issue orientation. More

Expansion and Investment for Insights People

Jun 14 2019

UK-based Insights People has created eight new jobs, after receiving backing from business support agency, GC Business Growth Hub. The company is also seeking to finalise another round of investment to further scale its US and European businesses, and to launch into Asia. More

D&B to Buy Customer Data Platform Lattice Engines

Jun 14 2019

In the US, commercial data giant Dun & Bradstreet is to acquire artificial intelligence-powered B2B customer data platform (CDP) Lattice Engines. Terms of the deal have not been disclosed. More

Former Gracenote CEO Joins MarketCast Group Board

Jun 14 2019

John Batter, the former CEO of media and entertainment data provider Gracenote, has joined the Board of Directors of Los Angeles-based consumer insights firm MarketCast Group. More

TV Ad Targeting Firm Simulmedia Gets R&D Funds

Jun 14 2019

New York-based TV ad targeting specialist Simulmedia has raised $29m in a Series E round of funding, which it will use for further research and development. In addition, former Turner Broadcasting President David Levy has re-joined the firm's Board of Directors. More

dunnhumby Names Head of Brazil Operations

Jun 14 2019

Tesco-owned customer data science company dunnhumby has appointed Flávia Villani as Head of its Brazil operations. More

New Funds for Content Personalization Platform VidMob

Jun 14 2019

In New York, personalized video content creation platform VidMob has closed a $25m Series B financing round, which it will use to further develop its technology. More

Bruce Friend Joins Screen Engine/ASI

Jun 13 2019

In the US, long-time entertainment industry exec Bruce Friend has joined Century City, CA-based TV, film and video research firm Screen Engine/ASI (SE/ASI) in the newly created role of Chief Product and Innovation Officer. More

New Funding for Audience Targeting Firm Dstillery

Jun 13 2019

New York-based cross-device audience targeting specialist Dstillery has raised $5.9m in a funding round. The money will be used to invest in sales and marketing activity, extend the firm's portfolio of audience solutions, expand partnerships and enhance its team. More

Maru/Matchbox Names UK Chief Client Officer

Jun 13 2019

In the UK, global insights provider Maru/Matchbox has appointed former GfK exec Peter Jenkins as Chief Client Officer, based in the Southampton office. More

DigitalMR Launches Social Media Report for Banks

Jun 13 2019

London-based agency DigitalMR has launched a monthly social media intelligence report for the banking sector. More

Sports Data Firm STATS Promotes Two

Jun 13 2019

In the US, sports intelligence specialist STATS has promoted Brian Orefice to the role of Vice President of Global Operations, while Dennis Dougherty has been named VP of Marketing. More

MediaMath Launches Video Targeting Solution

Jun 13 2019

US-based data-driven marketing firm MediaMath has launched a solution which targets video campaigns based on viewer context, reaching audiences who are watching correlated and relevant programming. More

Jamin Brazil Launches HubUx Project Management Platform

Jun 12 2019

Decipher co-founder Jamin Brazil and developer Matt Tymn have launched a project management platform called HubUx, for user experience and market research professionals. More

Kantar 'Focal Meters' Added to BARB Panel Homes

Jun 11 2019

BARB, the UK television audience measurement currency, has commissioned Kantar to install its 'Focal Meters' technology into the BARB panel of homes. More

New NZ Firm Stickybeak to Focus on Chatbot MR

Jun 11 2019

Former Edelman CEO David Brain has co-founded a market research firm called Stickybeak in New Zealand, in partnership with pollster David Talbot, designer Kyle Hickey, and technology specialist Brody Nelson. More

Dods Group to Acquire B2B Data Firm Merit

Jun 11 2019

UK political information provider Dods Group is to acquire B2B data services provider Meritgroup (Merit) for a total consideration of £22.4m, payable in a mixture of cash and shares. More

Mobiquity Launches AdTribute Footfall Measure

Jun 11 2019

In New York, programmatic ad tech provider Mobiquity Technologies has launched a measurement tool called AdTribute, to help marketers identify in-store, bricks-and-mortar footfall as a result of exposure to digital advertising. More

DTN Buys Weather Data Firm PraxSoft

Jun 11 2019

US agricultural insights provider DTN has acquired PraxSoft, which collects, processes and transmits real-time weather data from sensor devices. Terms of the deal were not disclosed. More

Data Plus Math Names Product VP

Jun 11 2019

Boston, MA-based media measurement company Data Plus Math has appointed Joran Lawrence as Vice President of Product. More

Salesforce to Buy Tableau Software

Jun 10 2019

CRM giant Salesforce has agreed to acquire analytics platform Tableau Software, in an all-stock transaction valued at around $15.7 billion, net of cash. More

Amazon's Sizmek Buy in Question as Lévy's Ycor Bids

Jun 10 2019

Ycor, a French company owned by Publicis chairman Maurice Lévy, says it has put in its own bid for the Ad Server and DCO units of struggling tech firm Sizmek, higher than that of retail giant Amazon, and with the aim of maintaining an independent option for the industry. More

New Rules for Canadian Pollsters

Jun 10 2019

New Canadian MR association CRIC has issued advice to members regarding the country's 'Elections Modernization Act', some of whose provisions kick in on 30th June with implications for polls both partisan and non-partisan. More

Funds for UK Firm Privitar

Jun 10 2019

London-based data sharing software firm Privitar has closed a $40m Series B funding round, for use in accelerating the development of its compliance and privacy-focused products, and scaling rapidly in response to global demand. More

Rare MRS Gold for Retiring IJMR Editor Mouncey

Jun 10 2019

Peter Mouncey, outgoing Editor-in-Chief of the International Journal of Market Research (IJMR) has been awarded the MRS Gold Medal, after fifteen years in the role. He is only the twelfth recipient of the medal since 1982. Dr Daniel Nunan becomes Editor in his place. More

Eyeota Hires CFO

Jun 10 2019

Audience technology platform Eyeota has appointed former Dentsu Aegis exec Phoebe Ang as its new CFO, based in Singapore. More

Be Heard Invests in Digital Transformation Firm

Jun 10 2019

UK-based digital marketing group Be Heard has bought a 20% stake in transformation consultancy Digital Delivery Consulting Limited, which trades as 3pointsDigital (3PD). More

LatentView Launches Conversational Analytics Platform

Jun 10 2019

US-based enterprise data and digital transformation specialist LatentView Analytics has launched a new AI-based conversational analytics platform called Casper, giving employees across a client firm easy access to customized reports and insights in visual, text or voice form. More

Google to Buy Analytics Firm Looker for $2.6bn

Jun 7 2019

Google is to acquire business intelligence, data applications and embedded analytics provider Looker, in a deal valued at $2.6 billion in cash. More

Instagram Names Head of Analytics

Jun 7 2019

In the US, Facebook-owned photo and video-sharing service Instagram has promoted Tamar Shapiro to the role of Head of Analytics, leading a team of more than 150 data scientists and data engineers. More

Channel 4 to Launch VoD Audience Targeting Tool

Jun 7 2019

UK broadcaster Channel 4 is developing a data product - currently codenamed 'Project Agora' - allowing advertisers to match their own custom audience segments across the channel's twenty million active registered viewer base, in a cookie-less, GDPR compliant way. More

AMSRO Sets Out Polling Inquiry Terms

Jun 7 2019

Australian MR body AMSRO has published the draft terms of reference for its review of polling methods, following the surprise outcome of May's Federal Election; and has appointed an Advisory Board to undertake the review. More

MRI Simmons and Engagement Labs in Word-of-Mouth Deal

Jun 7 2019

New York-based consumer insights specialist MRI-Simmons has announced a partnership with New Jersey social media metrics and off-line word-of-mouth specialist Engagement Labs, helping marketers to activate their off-line brand advocates and influencers and 'seed' new conversations. More

MiDiA to Launch TV Show Performance Tracking Platform

Jun 7 2019

Media and entertainment insights provider MIDiA Research is launching a tracking platform called MIDiA Index, bringing together audience insights, trends and other data to help networks and agencies understand the impact of TV programmes. More

Nielsen Adds More Scarborough Data to NMI Tool

Jun 7 2019

Nielsen has added Nielsen Scarborough USA advanced audience segments to the national version of its cross-media planning solution Nielsen Media Impact (NMI), to help marketers and media companies connect with their best consumers and maximize their cross-media buys. More

Flat Year for System1 as AdRatings Spend Continues

Jun 6 2019

Marketing and MR Agency System 1 has reported flat constant currency revenue of £26.90m for the twelve month period ended 31st March 2019, and says it continues to invest heavily in its new AdRatings product. More

Realeyes Raises Funds to Expand to Japan

Jun 6 2019

UK-based emotion analytics specialist Realeyes has raised $12.4m in a new round of investment, which it will use to fund expansion to Japan. More

Comscore Launches Brand Survey Lift in Six New Markets

Jun 6 2019

Comscore has rolled out its Brand Survey Lift ad impact evaluation solution to six international markets - Brazil, Canada, India, Mexico, Spain and the UK. More

BuzzFeed Hires SVP of Research and Insights

Jun 6 2019

In New York, online news and entertainment company BuzFeed has appointed Shari Cleary as Senior Vice President of Research and Insights. More

Chris Hubble Returns to db5 as CEO

Jun 6 2019

In the US, global strategy and consumer insights company db5 has announced the return of Chris Hubble as Chief Executive Officer, after a three year stint developing and managing DIY research platform PopResearch (Pop). More

O'Donovan Steps Down as OzTAM Head of Digital

Jun 6 2019

Australian television audience measurement body OzTAM is searching for a new Head of Digital, following the departure of Digital Strategy Director Padraig O'Donovan to start his own consultancy business. More

Comscore COO Resigns after a Month

Jun 4 2019

In the US, Comscore's recently appointed Chief Operating Officer Kathryn Bachmann has resigned a month after taking up the position. More

Ad Measurement Platform RadioBuy Acquired

Jun 4 2019

In China, third party marketing data and tech provider Miaozhen Systems has acquired audio advertising measurement platform and audio recognition technology specialist RadioBuy, for an undisclosed sum. More

Paul Edwards Named Delineate Chairman

Jun 4 2019

UK research and data firm Delineate has appointed former TNS UK and Hall & Partners UK CEO Paul Edwards as Chairman. More

Catalina and Samba Link Cross-Media Ads and Purchasing

Jun 4 2019

Shopper intelligence specialist Catalina Marketing has partnered with TV data provider Samba TV, to integrate shopper behavioral data and video viewing insights at 'massive scale', encompassing tens of millions of households and billions of data points. More

Nielsen Launches FANLINKS in Australia

Jun 4 2019

In Australia, Nielsen has combined its Consumer & Media View (CMV) and SportsLink products to launch a tool called FANLINKS, linking sports fan engagement insights with profiling data across the retail, media and sports industries. More

Dynata Promotes Zimmerman to Lead CATI Services

Jun 4 2019

In the US, online sampling and digital data collection company Dynata has promoted Yaron Zimmerman to the role of General Manager, CATI Services. More

SurveyMonkey Names New CFO

Jun 4 2019

In the US, DIY research software company SurveyMonkey has hired former Autodesk exec Debbie Clifford as Chief Financial Officer, replacing Timothy Maly who resigned in February. More

Location Data Firms Combine as Snap Sells

Jun 3 2019

Location intelligence provider Foursquare is acquiring rival technology Placed from Snapchat owner Snap Inc. Funding for the deal will come from a $150m investment in Foursquare by merchant bank The Raine Group. More

Amazon Buys Sizmek Ad Tools

Jun 3 2019

Amazon has agreed to acquire the Ad Server and DCO personalization tools of bankrupt ad tech company Sizmek. The buy, whose terms were not disclosed, boosts the online retail giant's rapidly growing advertising business. More

Massive Expansion for Nielsen's YouTube Mobile Measure

Jun 3 2019

Nielsen is extending its Digital Ad Ratings for YouTube's mobile app to 26 more countries, bringing the total to 34. More

Australian OOH Body Turns to Neuroscience for Proof

Jun 3 2019

In Australia, the Board of out-of-home measurement system MOVE is to invest $1.3m into a neuroscience study as part of the development of a new digital OOH measurement metric. More

Ipsos Hires CX Leader

Jun 3 2019

Ipsos has named Michele Booth, previously of consultancy firms Ernst & Young, PricewaterhouseCoopers and Deloitte, as Head of Advisory for Customer Experience (CX). More

Experian Names New Chairman

Jun 3 2019

Independent NED Mike Rogers has been appointed Chairman of consumer data giant Experian plc, effective 24th July. More

UK Statistics Head John Pullinger to Retire

May 31 2019

John Pullinger will be retiring as the UK's National Statistician and CEO of the UK Statistics Authority at the end of next month. He will be replaced on an interim basis by Jonathan Athow, Deputy National Statistician for Economic Statistics. More

Survata Hires President for Ad Measurement

May 31 2019

In San Francisco, brand intelligence and ad measurement company Survata has hired former Boost Media CEO Tim Krozek for a newly created role, President of Ad Measurement. More

Kantar Australia Names National Leadership Team

May 31 2019

In Australia, Kantar has promoted Leigh Mander and Jacqui Brandt to MD roles, leading the Sydney and Melbourne offices respectively. Meanwhile James Brown moves into the newly created position of National Head of Shopper. More

Unmetric Launches Engagement Analysis Tool for Images

May 31 2019

New York-based social media intelligence firm Unmetric has launched image analytics capabilities that enable digital marketers to identify the most engaging objects and colors in images that they, or other brands, post on social media. More

System1 Hires Sualog as APAC MD

May 31 2019

Former SKIM exec Lester Sualog has been hired by System1 Research as Managing Director for the APAC region, based in Singapore. More

Podcast Analyst Backtracks Raises Seed Funds

May 31 2019

US podcast analytics firm Backtracks has raised $2.1m in a seed funding round, which it will use for further product development and staff recruitment to drive growth. More

Reputation Institute Buys Canada's Cormex Research

May 30 2019

Research organization Reputation Institute has acquired Toronto-based media measurement and analysis specialist Cormex Research. Terms of the deal were not disclosed. More

Intuit Buys Analytics Firm Origami Logic

May 30 2019

In the US, self-service marketing analytics company Origami Logic has been acquired for an undisclosed sum by business and financial software company Intuit. More

J.D. Power Deal Expands Consumer Sampling Capability

May 30 2019

In the US, J.D. Power has partnered with DIY survey software company SurveyMonkey to help businesses tap into those insights from automotive owners and potential buyers which can be missed through traditional survey channels. More

Julian Hadfield Leaves Resources Group

May 30 2019

Co-founder Julian Hadfield has left UK- and Australia-based specialist MR recruiter Resources Group, and retired from recruitment after nearly thirty years. More

IRI and Label Insight in Ingredient Insights Partnership

May 30 2019

Consumer data giant IRI and product data specialist Label Insight are joining forces, to provide CPG manufacturers and retailers with more detailed insight into product performance based on nutrition and ingredient label data. More

The NPD Group Names Head of Next Gen Platforms

May 30 2019

Retail data specialist The NPD Group has appointed Hal Danziger as Head of Next Gen Platforms, working on the design and development of a new data processing and delivery platform which will support new data sets and analytics. More

New Funds for Post-Click Intelligence Firm VuPulse

May 30 2019

In the US, post-click digital ad intelligence platform VuPulse has raised $1.025m in a Series A round of funding. More

SIS Upgrades Panels with Data Science Platform

May 30 2019

New York-based SIS Research has launched a platform called 'SIS Data Science', which will use techniques including advanced analytics and data visualization to run its worldwide panels 'more efficiently and accurately'. More

American Billionaire Makes Play for Kantar

May 28 2019

Vista Equity Partners, a firm co-founded by Robert F. Smith, the richest African-American in the United States, has joined the list of bidders competing to buy a majority stake in WPP's insight and analytics arm Kantar. More

PDI Acquires Retail Data Firm CStorePro

May 28 2019

In the US, enterprise software solutions firm PDI has acquired CStorePro Technologies, whose mobile software provides single-store operators with a view of their sales, pricing and promotional data in real-time dashboards. Terms of the deal were not disclosed. More

WPP AUNZ Names New Chief Executive

May 28 2019

In Australia, market research and media buying group WPP AUNZ has appointed former BMW Group exec Jens Monsees as Chief Executive Officer and Managing Director. He will take up his new role on October 1st, 2019. More

Kantar Names Leader for Indian Analytics Practice

May 28 2019

Kantar has promoted Irvinder Kaur to the position of India Analytics Practice Lead, overseeing the delivery of analytics offerings. More

London Underground to Track Passenger Movements Using WiFi

May 24 2019

London Underground operator TfL has announced it will use a WiFi tracking system to chart and analyse the movements of passengers, using existing wifi beacons installed in 260 stations. More

Retail Giant Lowe's Acquires Retail Analytics Division

May 24 2019

US home improvement chain Lowe's Companies, Inc. has acquired the Retail Analytics platform of Mountain View, CA-based Boomerang Commerce, and will use it to bolster strategic and data-driven pricing and merchandise assortment decisions in its core retail business. More

Google's Ad Targeting Faces Scrutiny under GDPR

May 24 2019

Ireland's Data Protection Commission (DPC) is to investigate the functioning of Google's Ad Exchange across the European Union, and whether it complies with privacy rules including GDPR. More

Funds for Data Exchange Operator Dawex

May 24 2019

France-based data marketplace operator Dawex has completed a funding round of EUR 5m, supporting global expansion and its ambition to become the 'reference' data exchange. More

Nielsen BASES Launches 'Retail Ready' Assessment

May 23 2019

Nielsen's innovation division BASES has launched a new service called Retail Ready, to help packaged goods manufacturers of all sizes compete for shelf space for their new products. More

Stead Adds Clarivate CEO Role as Nadler Moves On

May 23 2019

Innovation insights provider Clarivate is extending the role of Executive Chairman Jerre Stead to include Chief Executive Officer. He will take up the position on June 30th, replacing Jay Nadler who becomes a member of the Board of Directors. More

SurveyMonkey Opens Data Centre in Europe

May 23 2019

Research software company SurveyMonkey has launched a cloud-based European data centre for new enterprise customers, allowing it to host data for customers located or doing business in the region. More

dunnhumby and Retail Week Launch Food Shopping Study

May 23 2019

In the UK, Tesco-owned customer data science company dunnhumby has partnered with the publication Retail Week to launch a study of what customers want from their food shopping experiences. More

True Influences Hires V12 Co-founder for CDO Role

May 23 2019

In the US, intent data platform True Influence has hired former V12 Group CIO Ray Estevez as Chief Data Officer, responsible for leading data strategy and implementation. More

Dynata Launches Solutions Unit for NPD Initiatives

May 22 2019

Online sampling and digital data collection company Dynata has launched a new unit called Dynata Solutions, with a focus on product innovation and development of first-party data for marketing services initiatives. More

Toluna Expands China Reach with WeChat Mobile Survey Applet

May 22 2019

Online community and survey tech provider Toluna has expanded its respondent reach by 60% through its WeChat Mobile Survey applet, since acquiring the applet's creator Chinese respondent and survey provider KuRunData sixteen months ago. More

'Personal Data Network' Veriglif Launches, Seeks Funds

May 22 2019

Veriglif, a New York-based company which promises to 'unlock value for buyers, sellers & creators of personal data', is emerging from 'stealth' mode and beginning a rapid push towards full commercialization. More

AMSRO to Review Australian Election Polling Failures

May 21 2019

Australia's Association of Market and Social Research Organisations (AMSRO) is conducting a review of political polling methods, probing why all polls incorrectly called the outcome of Saturday's Federal election. More

KPMG Buys UX Specialist Love Agency

May 21 2019

In Australia, professional services firm KPMG has acquired user experience (UX), web and mobile app technology firm, Love Agency. Terms of the deal were not disclosed. More

Kantar Partners with Healthcare Data Firm Komodo

May 21 2019

In the US, Kantar has partnered with healthcare market intelligence specialist Komodo Health, to develop data-driven artificial intelligence (AI) tools linking clinical encounter and patient reported outcomes data, and improve patient outcomes. More

Neuro-Insight Promotes for UK CEO Role

May 21 2019

Neuromarketing and analytics company Neuro-Insight has promoted Shazia Ginai to the role of UK Chief Executive Officer, replacing Heather Andrew who will continue to serve on the Group Board as a Non-Executive Director. Ginai takes up her new position on 1st June. More

MR Software Firm Remesh Hires and Promotes in New York

May 21 2019

MR Software firm has made four new hires at its New York headquarters, and promoted Meghan Moore to the position of Vice President of Customer Experience, also based there. More

Quester Adds Alexa Interview 'Skill'

May 21 2019

In the US, consumer intelligence company Quester has launched a service using Amazon's virtual assistant Alexa to conduct one-on-one interviews with consumers in households with smart speakers. More

4INFO Adds Smart TV Data through Inscape Partnership

May 21 2019

In the US, mobile ad targeting specialist 4INFO has integrated Inscape's viewing data from more than eleven million smart TVs into its platform, to help marketers match it with other online and off-line data. More

Criteo Hires Retail Media Leader

May 21 2019

In Paris, France, ad targeting and retargeting specialist Criteo has appointed Geoffroy Martin as Executive Vice President and General Manager of Retail Media. More

Qualtrics Launches XM Learning Platform

May 21 2019

US-based Qualtrics has launched an on-demand learning platform called Experience Basecamp, to help organizations develop experience management (XM) skills. More

InMoment Sells Majority Stake to Private Equity Firm

May 20 2019

Shareholders in US-based customer experience (CX) intelligence platform InMoment have sold a majority stake in the business to private equity firm Madison Dearborn Partners (MDP), with shareholder Peterson Partners retaining minority ownership. Terms of the deal were not disclosed. More

Ad Targeting Firm TruSignal Acquired by TransUnion

May 20 2019

US online ad targeting firm TruSignal has been acquired for an undisclosed sum by consumer credit reporting agency TransUnion. More

SPARK Neuro to Expand to Washington DC and Europe

May 20 2019

New York-based neuroanalytics specialist SPARK Neuro is opening an office in Washington, DC next month, and is also planning an opening in Europe. More

Cint Hires Long-Time GMO Exec Nicholas Antram in Tokyo

May 20 2019

Insight exchange and sample management platform Cint has hired long-time GMO Research exec Nicholas Antram as Senior Vice President for the Asia region, based in the firm's Tokyo office. More

Nielsen Adds Hong Kong and Macau to Wang Remit

May 20 2019

Nielsen has expanded Desmond Wang's role to include that of Managing Director for Hong Kong & Macau, alongside his existing position as MD of Taiwan. More

DVJ Insights Adds Logo Test to Easy2survey Platform

May 20 2019

Netherlands-based full service agency DVJ Insights has launched an automated test for measuring the strength of a visual design or logo, within its Easy2survey platform. More

Mediagistic Launches Event-Triggered Ad Solutions

May 20 2019

US marketing and advertising agency Mediagistic has launched a suite of advertising solutions called AdFluence, using real-time data from weather, airlines, live television and sports to launch ad campaigns when conditions are 'perfect' for targeted audiences. More

WPP Shortlists Four Kantar Bidders

May 17 2019

Reports from several sources suggest that WPP has shortlisted private equity investors Bain Capital, Apollo, Platinum and a fourth undisclosed company to submit bids to buy a majority stake in its insight and analytics arm Kantar. More

CI Group Buys and Renames Rozovest Business Analytics

May 17 2019

Experiential, rewards and promotional business The CI Group has acquired Rozovest Business Analytics for an undisclosed sum, and renamed it Pearl Analytics. More

RealityMine to Offer Amazon and Walmart Data Feeds

May 17 2019

Mobile research tech firm RealityMine has rolled out a service called RealLife Data Feeds, offering measurement for Walmart's US web site and app, alongside more extensive Amazon shopper data. More

Maru/Blue Hires Nathan Pereira to Drive UK Growth

May 17 2019

In London, respondent access specialist Maru/Blue has hired long-time industry exec Nathan Pereira as Business Development Director on its Agency and Enterprise team, tasked with helping grow the company's presence in the UK. More

NBCU Exec Jeff Bader Adds Chief Research Officer Title

May 17 2019

In the US, media conglomerate NBCUniversal has promoted Jeff Bader to the position of Chief Research Officer, expanding his existing role to include oversight of the firm's television portfolio and leading its new Corporate Research and Strategy group. More

eCGlobal Launches TV and Video Measure

May 17 2019

US-based panel and digital MR specialist eCGlobal Research Solutions has partnered with audience research systems developer Immetrica to launch a solution called 'Alldience', measuring consumption of multiplatform media content. More

Magid Hires in New York and Salt Lake City

May 17 2019

US-based strategy and custom research company Magid has appointed Brian Katz as Senior Vice President, Product and Data Strategy, in New York; while qualitative researcher Jason Rice has joined its Gaming and Esports practice in Salt Lake City, Utah. More

TABS Analytics Buys Decision Insight

May 16 2019

US firm TABS Analytics has acquired virtual shopper marketing research and analytics business Decision Insight. Terms of the deal have not been disclosed. More

Kantar Combines Panels for Profiles Network Launch

May 16 2019

WPP's data, insights and consulting company Kantar has launched the 'Profiles Network', offering permission-based, GDPR compliant access to around 88 million people in 70 countries. The launch combines panel information from Kantar Profiles Division (formerly known as Lightspeed) with that from 28 additional organizations. More

New Name for Market Strategies International-Morpace

May 16 2019

In the US, Market Strategies International-Morpace has rebranded as 'Escalent'. The new name comes from the word 'escalate', which the firm says reflects its mission to help organizations accelerate, develop and grow. More

UK Consultants Launch 'Insight Leaders' Collective

May 16 2019

In the UK, five independent consultants have come together to launch a new research group called Insight Leaders. More

Nielsen Extends Local NMI to Nineteen New Markets

May 16 2019

Nielsen is rolling out its Local Nielsen Media Impact (Local NMI) solution to nineteen additional markets. More

Bain Media Lab Launches with Mensio Analytics Platform

May 16 2019

In San Francisco, management consultancy Bain & Company has opened a Media Lab, and launched an AI-driven analytics platform called Mensio, to analyze TV advertising and sponsorships. More

Media Audience Specialists Launch Global Alliance

May 15 2019

Organisations from India, Japan, France and Canada have teamed up to launch GAMMA, the Global Alliance for the Measurement of Media Audiences. The new body, headed by Global MD Brad Bedford, aims to align operational processes and technical standards in the sector. More

San Francisco Bans Agencies' Use of Facial Recognition

May 15 2019

San Francisco has become the first US city to ban the use of facial recognition by local agencies, including the city's transport authority and law enforcement officers. More

Full Launch for Marketing Mix Specialist Measured

May 15 2019

Santa Monica, California-based analytics firm Measured has launched out of stealth mode, after two years of development and testing of its platform, which helps clients optimise their marketing mix using always-on A/B experimentation. More

IAB Urges Balanced Approach to Online Privacy

May 15 2019

The IAB's Randall Rothenberg and Dave Grimaldi have called on Congress to rethink privacy laws and enact a bold new approach to data security which amounts to 'Do-Not-Track-Plus'. More

Ubimo and Kinetic Link for OOH Audience Data

May 15 2019

Location intelligence tech company Ubimo has partnered with WPP's digital OOH ad network Kinetic, to provide real-time audience data for out-of-home campaigns. More

Comscore Promotes for Vacant APAC and EMEA Roles

May 15 2019

Comscore has promoted to fill the gaps left by the recent resignations of Will Hodgman and Joe Nguyen. Guido Fambach becomes EVP, EMEA & APAC, while Kedar Gavane moves up to the role of SVP, APAC, reporting to Fambach. More

Real Estate Data Firm Buys Two

May 14 2019

In the US, real estate intelligence firm LightBox has acquired two companies working in the sector, global marketplace Real Capital Markets (RCM) and location intelligence and mapping platform Digital Map Products (DMP). More

Greenberg Strategy Launches Workplace Insight Tools

May 14 2019

California-based consultancy Greenberg Strategy has launched Greenberg Inside, a solution to help organizations assess and improve their workplace culture, with two main areas of focus - Employee Strategy and Leadership Strategy. More

Curtain Up on IQVIA's MedTech Solutions

May 14 2019

Pharma data giant IQVIA has launched a range of solutions called MedTech, offering dedicated tools and services for the medical device and in vitro diagnostics market, and for companies with combination products. More

Comscore Wins Business, Faces New Legal Action

May 14 2019

Audience measurement firm Comscore has announced a long-term contract with Virginia-based broadcaster Lockwood; but also faces a number of shareholder class actions after 100 days in which its share price rose and fell abruptly. More

Cardlytics Hires Former Facebook & Google Man

May 14 2019

Purchase intelligence platform Cardlytics has appointed former Facebook and Google employee Nate Bucholz as VP of eCommerce advertising partnerships. More

Ad Firm Puts Real-Time Campaign Monitor in Every Room

May 14 2019

i76 Solutions, a marketing agency based in a suburb of Philadelphia, is moving to a new office where client campaigns will be monitored in real-time on screens throughout the building - including the employee lounge and the kitchen. More

Revenue, Profit Jump for Life Science Data Giant IQVIA

May 13 2019

Pharma information giant IQVIA has reported revenue up 7.2% at constant currency for the quarter ended March 31st, to $2.684 billion, and adjusted EBITDA of $587m, up from $547m a year previously. More

UK's PurpleMR Buys Fieldwork Firm Prevision

May 13 2019

Hendon, North London-based full service agency PurpleMR has taken a majority stake in data collection provider Prevision Research; and has brought in Bob Qureshi, Co-owner and Managing Partner of facilities group i-View as a Director and shareholder for Prevision. More

Munich Office and Three Hires for Cint

May 13 2019

Sample management platform Cint has opened a second German office, in Munich, and hired former Dynata exec Oliver Tjarks to lead it as SVP Sales, Cint Deutschland GmbH. Senior Sales Director Patrycja Reinhart and Sales Director Marc Sörgel also join the office. More

Facebook Sues Korean Firm over Alleged Data Breach

May 13 2019

Facebook has commenced action against a South Korean firm, Rankwave, which it says sold its data unlawfully for marketing and advertising purposes. More

Brandwatch Launches Integrated Platform

May 13 2019

Social media intelligence firm Brandwatch has unveiled a new flagship Consumer Research product, bringing together its original intuitive front-end with the machine learning techniques and historical data archive of Crimson Hexagon, with which it merged last autumn. More

Phil Bird Joins Cobalt Sky

May 13 2019

Research technology firm Cobalt Sky has appointed survey ops and technology expert Phil Bird as Senior Consultant, focused on providing technology services to key accounts within the business. More

Nguyen Leaves Comscore Amid Job Cuts, Possible Sale

May 10 2019

Comscore SVP of Asia Pacific Joe Nguyen has left the company after nearly a decade, as news breaks of an imminent 10% cut in workforce and a possible sale of the business. More

Harte Hanks CEO Steps Down after Just Four Months

May 10 2019

Troubled direct marketing and targeting firm Harte Hanks has announced that CEO Bant Breen has resigned from his role, to 'focus on other interests and professional pursuits'. President and COO Andrew Harrison will now take the title of Principal Executive Officer. More

Dynata Links with Eyeota for Expanded Audience Reach

May 10 2019

Dynata has partnered with local audience data specialist Eyeota to offer access to hard-to-reach global B2B and consumer audiences at scale. More

Havas Buys UX Consultancy Think Design

May 10 2019

Marcoms giant Havas Group has acquired India-based user experience (UX) consultancy Think Design. Terms of the deal have not been disclosed. More

Leger Hires Leader for Digital Division

May 10 2019

In Canada, survey, marketing research and analytics firm Leger has appointed Luc Brousseau as Vice President of Leger Digital, which oversees divisions for Metrics and Communities. More

Ebiquity Names MDs in US and Europe

May 10 2019

Marketing and media consultancy Ebiquity has hired Jed Meyer as MD of its North American offices, while promoting Nick Pugh to MD, UK & Ireland; Laetitia Zinetti to MD of Continental Europe; and Christian Zimmer to MD for its German, Austrian and Swiss (DACH) business. More

Nielsen's Jessica Hogue Joins Innovid

May 10 2019

In the US, online video ad and analytics tech firm Innovid has hired former Nielsen exec Jessica Hogue as General Manager, Measurement and Analytics. More

Kin + Carta Creates Chief Connective Officer Role

May 10 2019

UK marketing services group Kin + Carta, which was previously known as St Ives, has appointed Charlie Wrench in a new role, 'Chief Connective Officer'. More

Comscore Starts Review Following First Quarter Decline

May 9 2019

Comscore has commenced a strategic review which aims for an initial $20m in cost savings, following a 3.4% fall in first quarter revenue to $102.3m; and an adjusted EBITDA loss of $2.5m, compared with a gain of $3.6m in the prior year period. More

Insights Association Updates Code

May 9 2019

The Board of Directors of industry body the Insights Association has approved an updated version of its Code of Standards and Ethics for Marketing Research and Data Analytics, to which all members must adhere. More

SurveyMonkey Reports 17% First Quarter Growth

May 9 2019

US-based SurveyMonkey has reported a 17% increase in first quarter revenue to $68.6m. In terms of profitability, GAAP net loss was ($17.8m) but adjusted EBITDA was $8.5m. More

Join the Dots Expands US and UK Teams

May 9 2019

British-based consumer insight agency Join the Dots has expanded its US team with the appointment of Natasha Trever as Research Manager, while Emma Kirk is relocating from the UK to take up the newly created position of Associate Director. The firm has also hired two new staff in the UK. More

Delineate Expands London Team with Three Hires

May 9 2019

Insights and data firm Delineate has expanded its London headquarters with the appointments of Geoff Baker as Account Director, Josh Green as Research Manager and George Harwood as Business Development Manager. More

IFF Research Makes First Acquisition

May 8 2019

London-based IFF Research has made its first acquisition - of Birmingham-based research and software customer intelligence agency Voluntas, which specialises in the social housing sector. Terms of the deal, which has been funded through a five-year loan, were not disclosed. More

Liveminds Opens in Manila, Plans September Launch in US

May 8 2019

London-based research technology firm Liveminds has opened a new office in Manila, in the Philippines, and it will open its first US office in Chicago in September. The firm has also made a number of appointments and promotions across the business. More

MDC Partners Announces Two-Year Turnaround Plan

May 8 2019

US-based marcoms network MDC Partners is implementing a two-year plan, to transform itself by combining its talent, data, research, strategy, digital and media offerings. To kick-start this plan, the firm is replacing its CFO and its General Counsel, David Doft and Mitchell Gendel respectively. More

Kynetec b2 Buys CATI Call Centre JTL

May 7 2019

Full service agency Kynetec b2 has acquired Ronse, Belgium-based CATI call centre JTL. Terms of the deal have not been disclosed. More

84.51º to Move Chicago Office to Prepare for Growth

May 7 2019

In the US, consumer data specialist 84.51º is to relocate its Chicago office in preparation for an increase in headcount from 86 to 250 associates within the next five years. More

Phoenix MI Hires Long-time Nielsen Exec Michele Orlick

May 7 2019

In the US, full-service ad and brand research specialist Phoenix Marketing International has appointed long-time Nielsen exec Michele Orlick as SVP, Networks & Media. She will be based in the firm's recently opened NYC office. More

EyeSee Opens London Office

May 7 2019

Behavioural research specialist EyeSee has opened an office in London, to be run by former Nielsen exec Payal Patel who joins in the role of Director of Business Development. More

Ipsos Hires Mackey to Lead North American UX Business

May 7 2019

In New York, Ipsos has appointed Peter Mackey as Executive Vice President and Head of its User Experience (UX) and Human Factors (HF) practice. More

IRI Names MD for Asia Pacific

May 7 2019

Consumer data giant IRI has promoted Paul Hinds to the role of Managing Director for the Asia Pacific region, based in the firm's Sydney, Australia office. More

Indus Insights Hires Leader for US Expansion

May 7 2019

Gurgaon, India-based Indus Insights, which offers machine learning, data science and advanced analytics services, is opening a delivery center in Los Angeles. Rajit Kavindran has joined the firm there to lead US operations. More

GlobalWebIndex Hires McGoran in SVP Revenue Role

May 7 2019

London-based digital consumer insight company GlobalWebIndex has appointed former Comscore exec Hugh McGoran as Senior Vice President of Revenue, North America, based in New York. More

Mapp Buys Customer Intelligence Software Firm Webtrekk

May 3 2019

US-headquartered digital marketing solutions provider Mapp is to acquire German software developer Webtrekk. Terms of the deal have not been disclosed. More

Revenue and Profit Rise in Q1 for Sorrell's S4

May 3 2019

Sir Martin Sorrell's recently launched marcoms business S4 Capital has reported a 38% increase in revenue to £40.9m for the three-month period ending 31st March, with gross profit up more than 37% to £32.8m. More

Kantar NZ Shuffles Senior Management Team

May 3 2019

In New Zealand, Kantar has named Simon Munro Business Development Director, while Ian Wentworth moves to the post of Business Delivery Director and Stu Eagle is promoted to Technical Solutions Director. More

$70m Investment for TV Data Platform VideoAmp

May 3 2019

In the US, TV software and data platform VideoAmp has raised $70m in a new round of funding, which it will use to continue building its position in the marketplace. More

Ipsos MMA Re-Appoints Michael Bertie

May 3 2019

In the US, Ipsos-owned MMA (Marketing Management Analytics) has welcomed Michael Bertie back to the company as Senior Vice President of Analytic Consulting. More

Cubery rolls out Automated MR Platform in US and UK

May 3 2019

Melbourne, Australia-based tech-driven research agency Cubery has rolled out its platform in the US and UK. More

ABA Research Becomes Kokoro, Names New Director

May 2 2019

In the UK, full-service agency ABA Research has been renamed 'Kokoro', the Japanese word for heart. The firm has also hired former Chime CIE Board Director Caroline Bates as Insight Consultancy Director in its leadership team. More

Forrester Q1 Research Revenue Up 33% after Acquisition

May 2 2019

US-based Forrester Research has reported a 33% increase in first quarter Research Services revenue to $72.4m, reflecting the acquisition of b2b researcher SiriusDecisions. More

Leading Edge to Leave London

May 2 2019

Australia-based insight and strategy consultancy The Leading Edge has closed its London office, citing 'Brexit uncertainty-related issues' which it says have made clients reluctant to commit to budgets. The firm will now run most client accounts from its Sydney headquarters. More

Kantar Names South Asia HR Leader

May 2 2019

WPP's Kantar division has appointed Rajani Athreya as HR Director, Insights & Country HR Services Leader for South Asia. She is based in Mumbai. More

SurveyGizmo Adds Rybbon Rewards to Boost Response

May 2 2019

In the US, enterprise survey software company SurveyGizmo has partnered with digital incentives and rewards platform Rybbon to help users increase response rates to surveys. More

Mark Simon to Leave Toluna after Fourteen Years

May 1 2019

Mark Simon, Toluna's Managing Director for North America, is leaving the company after fourteen years to 'start a new adventure' back in the UK. Details about his next career move have not been disclosed. More

Obituary: Nebu Founder Fred Broers

May 1 2019

Fred Broers co-founder of Netherlands-based data collection software developer Nebu, died last Wednesday, 24 April at the age of 74. More

Flat Quarter for 'Transforming' Nielsen

Apr 30 2019

Nielsen has reported a 2.9% fall in first quarter revenue (+0.4% on constant currency terms), to $1.6bn, with net income down 40% to $43m from $72m a year ago, but adjusted EBITDA up slightly (+0.5%) at $415m. More

Nielsen Catalina Names Linda Dupree CEO

Apr 30 2019

In the US, Nielsen Catalina Solutions (NCS) has appointed Nielsen's former SVP, Client Solutions Linda Dupree as Chief Executive Officer. She replaces Matt O'Grady, who has returned to Nielsen as MD, International Media, based in London. More

EFAMRO Appoints New President

Apr 30 2019

The European Research Federation (EFAMRO) has appointed Bernd Wachter, CEO of German MR agency Psyma, as its new President. He takes over from Andrew Cannon, Executive Director of Global Research Business Network (GRBN), who has completed seven years in the EFAMRO role. More

S4 Pays Sorrell £140k for 2018

Apr 30 2019

WPP founder Sir Martin Sorrell's recently launched marcoms business S4 Capital paid him £140k in salary, bonus and pension contribution, for just over six months' work last year, the firm's annual report reveals. More

Toluna's Singham Joins Populus Data Solutions

Apr 30 2019

UK-based fieldwork and data delivery firm Populus Data Solutions (PDS) has hired former Toluna exec Daniel Singham as Director of Business Development. More

Kantar and Flipboard in Content Targeting Deal

Apr 30 2019

Kantar and content discovery platform Flipboard have partnered to offer brands a view into consumer engagement patterns across thousands of publishers and content creators. More

Kantar Bidding Enters Next Stage

Apr 29 2019

Bain Capital and Apollo Global Management LLC are among those moving into the next stage of bidding for Kantar, according to sources, quoted on Bloomberg; while private equity firms CVC Capital Partners and Apax Partners have dropped out. More

Hires and Partnership for Automated MR Firm Methodify

Apr 29 2019

Automated research platform operator Methodify has announced a partnership with survey bot CRIS (Conversational Research Insight System), and the appointments of digital tech expert Jonathan Hyde-Barnes and former Coca Cola Shopper Insights lead Melissa Hugh. More

Funds for Customer Experience Tracker FullStory

Apr 29 2019

Atlanta, Georgia-based software company FullStory has raised $32m series C funding, which it will use to further develop its analytics suite for digital customer experiences. More

M Science and Placer.ai Launch Footfall Data Solution

Apr 29 2019

Research and analytics firm M Science has launched TRAFFIC, a solution offering in-depth analysis of footfall trends, via an exclusive partnership with location intelligence platform Placer.ai. More

Smartbox Buy Helps Tobii Sales Increase

Apr 29 2019

Eye-tracking hardware and software firm Tobii AB has reported results for the first quarter of 2019, with net sales up 20% in constant currency terms, to SEK 393m ($US 41.3m). With continuing high investment in R&D division Tobii Tech, operating loss was SEK -37m ($US 3.9m). More

Strong First Quarter Revenue for Ipsos

Apr 26 2019

Ipsos has reported organic growth of 2.4% for the first quarter of 2019, which coupled with acquisitions including Synthesio and parts of GfK drove reported revenue up an impressive 15.0% to EUR 422.1m. More

Flat Kantar Beats Rest of WPP, as Sale Progresses

Apr 26 2019

First quarter revenue less pass-through costs in WPP's Kantar (DIM) division was flat (up 0.1% like-for-like), while the rest of the marcoms group saw declines. Kantar, whose sale process is said to be 'progressing well', saw particularly strong growth in Asia Pacific, LatAm and the Middle East. More

AskNicely Raises $10m and Relocates from NZ to US

Apr 26 2019

Customer experience platform AskNicely has raised $10m in a Series A round of funding, as it shifts its HQ from New Zealand to the US. More

Zappi Opens Hamburg Office

Apr 26 2019

Automated consumer insights platform Zappi has opened a new office in Hamburg, Germany to support clients across Central Europe. More

Sorrell's S4 Capital Expands with Two Acquisitions

Apr 26 2019

Sir Martin Sorrell's recently formed marcoms business S4 Capital has expanded its digital content and programmatic capabilities with the acquisition of Amsterdam and Miami-based film production studio Caramel Pictures and São Paulo-based programmatic consultancy ProgMedia. More

M3 Buys Healthcare Professional Network DailyRounds

Apr 26 2019

Japan-based healthcare professional web portal M3 has acquired a majority stake in Neuroglia Health, which owns DailyRounds, a community-based platform for doctors and medical students in India. Terms of the deal were not disclosed. More

Neustar Integrates TiVo Viewing Data

Apr 26 2019

In the US, consumer data provider Neustar has integrated TiVo TV viewing data into its Multi-Touch Attribution and Unified Marketing Analytics solutions, to provide brands with household-level TV viewing analysis. More

BARC India Hires and Promotes

Apr 26 2019

TV audience rating body BARC India has appointed Aaditya Pathak as EVP-Partnerships & Growth, while promoting Elbert D'silva to lead its Product Leadership & Excellence team. More

SurveyMonkey's VP Data and Analytics Joins Flexport

Apr 25 2019

US-based freight forwarder Flexport has hired former SurveyMonkey exec Mehmet Göker as Chief Data Officer (CDO), while Kevin Paige joins as Chief Information Security Officer (CISO). More

College Pulse Gets Funds for Student Platform

Apr 25 2019

In the US, College Pulse has raised $1.5m in a seed round of funding, as it launches a real-time analytics platform to track and predict the opinions, interests and buying behaviour of US college students. More

Rival Technologies Launches Chat Lab

Apr 25 2019

In Canada, insight tech business Rival Technologies is launching a mobile and messaging insights and engagement platform called Chat Lab. More

Expansion Funds for Ad Targeting Specialist Blueshift

Apr 25 2019

San Francisco-based ad targeting specialist Blueshift has raised $15m in a Series B round of funding, for use in a planned expansion to North Carolina, the UK and India. More

Essence Launches R&D Hub in Singapore

Apr 25 2019

In Singapore, WPP-owned data-driven media agency Essence has launched an innovation, research and development hub called Essence Global Ventures (EGV), to help develop its 'product proposition'. More

Nielsen CEO Weighs in On Census Citizenship Question

Apr 24 2019

Nielsen CEO David Kenny has voiced his concerns about a plan designed by President Donald Trump's administration to add a citizenship question to the 2020 US Census, arguing that if the addition is approved by the Supreme Court, the census will yield 'flawed data'. More

Médiamétrie Debuts AI-Based Data Profiling Solution

Apr 24 2019

French audience measurement agency Médiamétrie has launched a solution called Data Profiling, using AI to allow targeting of ad campaigns on catch-up TV through a box or online. More

CACI Taps Huq for New Geo-Behavioural Insight

Apr 24 2019

In the UK, location planning specialist CACI has teamed up with behavioural measurement data provider Huq Industries to add new on-demand geo-behavioural insight capabilities to ifs offer. More

Survata Deal Probes Ad Attention and Brand Impact Link

Apr 24 2019

In the US, DIY research and ad measurement company Survata has combined attention data from Oracle Data Cloud's Moat Analytics ad-viewability solution to its own ad measurement platform, in order to understand how advertising attention correlates with brand impact. More

IRI Launches In-Flight Campaign Measurement Solution

Apr 24 2019

Consumer data giant IRI has launched a tool called the In-Flight Measurement Optimization solution, giving CPG manufacturers and retailers real-time, purchase-based insights into ongoing digital marketing campaign performance. More

Savanta Names New Americas Team

Apr 23 2019

Next15's data and insights group Savanta has announced a new Americas team, covering the US and Canada. More

OdinText Becomes OdinAnswers

Apr 23 2019

In the US, customer experience analytics platform OdinText has changed its name to OdinAnswers, reflecting its mission to find 'the right answers contained within the rapidly expanding pools of customer data'. More

Neustar Hires Leader for Data Strategy

Apr 23 2019

In the US, consumer data provider Neustar has appointed Gregg Galletta as Vice President of Data Strategy, to lead the overall strategy behind its Identity Resolution solutions, including the OneID platform. More

Ipsos India CEO Adds AsiaPac Ops Director Role

Apr 23 2019

Ipsos India has announced that its CEO Amit Adarkar has taken on the additional role of Operations Director, for the Asia Pacific region. More

MRC Continues DoubleVerify Accreditation

Apr 23 2019

In the US, marketing measurement and analytics software firm DoubleVerify (DV) has been granted continued accreditation by the Media Rating Council (MRC) for its desktop, mobile web and mobile in-app measurement across a number of areas. More

Numerator Adds Psychographic and Media Consumption Data

Apr 23 2019

US-based consumer insight specialist Numerator has added psychographic and media consumption data to its platform, to provide brands and retailers with an understanding of their target consumers and where best to reach them. More

YouGov Adds Partners in Four Countries, Plans More

Apr 17 2019

London-based YouGov has expanded its Global Partnerships Programme with the addition of new members in Russia, Poland, Pakistan and Egypt. Additional partners are in development across the EMEA and APAC regions. More

New Funds for Jivox Personalization Platform

Apr 17 2019

US-based digital advertising personalization specialist Jivox has raised $9m in a new round of funding, which it will use to enhance its 'dynamic creative optimization' platform and to better serve large multinational and direct-to-consumer brand customers. More

SYNAPSE C Launches for Culture Sector Data Sharing

Apr 17 2019

In Canada, a non-profit organization called SYNAPSE C has been established, to help cultural and arts organizations better understand audience behaviour through data analytics. More

605 Expands Senior Team in New York

Apr 17 2019

In New York, TV ad impact measurement company 605 has appointed Noah Levine as Chief Revenue Officer, while Caroline Horner has joined as Senior Vice President of Product Management. More

Predictive Data Firm 6sense Wins Funds for Innovation

Apr 17 2019

San Francisco-based predictive intelligence firm 6sense has raised $27m in a funding round, which will be used to drive product innovation. More

MFour Launches ExperienceCheck Instant Feedback Tool

Apr 17 2019

In the US, mobile research specialist MFour has launched a tool called ExperienceCheck, to help retail and restaurant brands understand what needs to be improved or optimized - from product placement to staff performance, store ambiance and checkout experience. More

Walmart Buys Polymorph Labs to Boost Ad Targeting

Apr 16 2019

In the US, retail giant Walmart is to acquire the technology and assets of ad targeting specialist Polymorph Labs through its Walmart Media Group. Terms of the deal were not disclosed. More

Harris Interactive Launches 'Price Express' NPD Tool

Apr 16 2019

Harris Interactive has expanded its New Product Development (NPD) Express suite of solutions with the addition of a tool called 'Price Express', through which companies can apply consumer insights to determine costing strategies for their products and services. More

Clarivate Opens Fifth Office in China

Apr 16 2019

Innovation insights and analytics provider Clarivate has opened an office in Guangzhou, China - its fifth in the country. More

TVision Rolls Out Platform for Campaign Ad-Level Metrics

Apr 16 2019

TV performance measurement company TVision has launched its Performance Metrics Platform, adding second-by-second viewing and attention data to make campaign and ad-level metrics available for brand marketers. More

Publicis Confirms $4bn Epsilon Buy

Apr 15 2019

Global marketing group Publicis has agreed to acquire US data company Epsilon from Alliance Data Systems Corp for $3.95 billion. More

System1 Cuts Costs, Boosts Bottom Line

Apr 15 2019

London-based System1 Group plc has released a trading update for the 12 months ending 31st March 2019, showing a 1% annual decline in its key gross profit measure, to £22m, but a much improved second half performance (up 4%). More

LiveRamp Buys Consent Management Platform Faktor

Apr 15 2019

Enterprise data and analytics provider LiveRamp has acquired Amsterdam-based privacy and consent management platform (CMP) Faktor for an undisclosed sum. More

Growth Funding for Marketing Measurement Firm Keen

Apr 15 2019

In the US, software-as-a-service marketing measurement, analytics and optimization platform Keen Decision Systems has raised an undisclosed amount of Series A funding, which it will use to accelerate product development. More

Curion Hires for Dual COO / CFO Role

Apr 15 2019

In the US, consumer understanding specialist Curion has appointed Michael Garibaldi for a dual role, Chief Operating Officer and Chief Financial Officer. More

Firms Link for Digital Experience Insights

Apr 15 2019

US-based insights and analytics firm J.D. Power has partnered with digital intelligence specialist Centric Digital, to develop new digital experience measurement solutions. More

JCDecaux to Offer Airport Audience Measurement

Apr 14 2019

Outdoor advertising company JCDecaux has introduced an international solution for the airport industry called AAM (Airport Audience Measurement). More

J.D. Power Hires Global Healthcare Intelligence Leader

Apr 14 2019

In the US, marketing information services company J.D. Power has appointed former IBM Watson Health exec James Beem as Managing Director of its Global Healthcare Intelligence division. More

Quantcast Names Malaysia Regional Head

Apr 14 2019

Audience insights and measurement platform Quantcast has appointed Rueben Vijaratnam as Regional Head, Malaysia. More

NPD Debuts Retailer Pricing Strategies Tool

Apr 14 2019

In the US, retail data specialist NPD has launched a tool to help retailers understand where they have permission to price items differently from the rest of the market. More

Localytics Debuts 'Personalization Performance Calculator'

Apr 14 2019

In the US, mobile engagement platform Localytics has launched a 'Personalization Performance Calculator', to help brands understand the level and impact of their mobile personalization efforts. More

Expansion Funds for Consumer Insights Platform Attest

Apr 9 2019

London-based MR and consumer insights platform Attest has raised $16m in a Series A round of funding, which it will use to expand its Consumer Growth Platform; open a new office in New York; and expand its engineering, product and design teams. More

Maru/edr Becomes Maru/Matchbox UK

Apr 9 2019

Maru Group's customer experience specialist Maru/edr has been renamed 'Maru/Matchbox UK', in a bid to better integrate the group's multi-market offer and technology across its North American, Latin American and European offices. More

Comscore Releases Advanced Segmentation Data in Canada

Apr 8 2019

Comscore has released advanced segmentation data for digital audiences in Canada - through the Vividata psychographic segmentation tool - providing media buyers and sellers with the ability to identify and reach online consumers based on their offline interests, attitudes and behavior. More

Angus Reid Global Opens Public Affairs Division

Apr 5 2019

In Canada, recently launched public opinion research specialist Angus Reid Global has opened a Public Affairs Research division, and named Demetre Eliopoulos as Senior Vice President and Managing Director of the new practice. More

IBM to Sell 'Non-Core' Marketing Software Business

Apr 5 2019

IBM has agreed to sell its marketing platform and commerce software offerings in a deal with private equity firm Centerbridge, which will then set up a new standalone company, offering a portfolio of solutions for CMOs. Terms of the deal have not been disclosed. More

CNBC and SurveyMonkey Release First @Work Survey Results

Apr 5 2019

In the US, business news provider CNBC has partnered with DIY online research firm SurveyMonkey to launch the @Work Survey and the CNBC/SurveyMonkey Workplace Happiness Index. More

Maru/Blue Expands UK Business Development Team

Apr 5 2019

Respondent access specialist Maru/Blue has appointed Simon Gallagher in the role of Director of Business Development, on the Enterprise and Market Research Sales team, based in London; while Claire Treloar joins with the same title, working with the Agency Sales team and based in Manchester. More

Zappi Launches Tool to Improve In-Context Ad Insights

Apr 5 2019

Automated consumer insights platform Zappi has launched a digital advertising tool called 'Zappi Creative Digital', which allows customers to assess the potential of creative campaigns within hours before committing budget. More

Burke CEO Jeff Miller to Retire

Apr 4 2019

US research and training company Burke, Inc. has announced that CEO Jeff Miller is to retire after 31 years with the firm. He will be replaced by Diane Surette, who will take up the position of President and Chief Executive on 1st October. More

BARB Invites Tenders for Key Contracts

Apr 4 2019

In the UK, television audience measurement body BARB has issued an invitation to tender for two of its main research contracts: the first for its audience measurement panel and data publication, and the second for survey design and methodology. More

Luck Launches ScaleHouse Management Consultancy

Apr 4 2019

Kristin Luck, former President and CMO of US-based quant MR tech firm Decipher and founder of not-for-profit organization Women In Research (WIRe), has set up a management consultancy called ScaleHouse, to guide marketing and analytics firms through all stages of growth. More

LivingLens Adds Facial / Image Blurring Capability

Apr 4 2019

UK-based video intelligence platform LivingLens has released a 'blurring' option, developed to overcome a number of privacy and permission issues, such as when an end brand can't be revealed during the fieldwork phase of a project. More

New Funds for TV Audience Specialist Tru Optik

Apr 4 2019

US-based TV audience measurement firm Tru Optik has raised $10m in a venture round, which it will use to increase its sales and marketing activity, accelerate international growth, and expand its proprietary OTT Household Graph - which comprises more than 80 million households. More

Kantar, Profitero in eCommerce Analytics Partnership

Apr 4 2019

Kantar has partnered with eCommerce performance analytics firm Profitero to create a suite of services to help clients manage their eCommerce and omnichannel investments. More

Nielsen to Roll Out Marketing Cloud in Australia

Apr 3 2019

Nielsen is rolling out its Marketing Cloud in Australia, to help clients digitally profile and activate their audiences across Nielsen's 86 categories and groups, as well as across the firm's understanding of consumers' attitudes, intentions, demographics and media behaviour. More

SurveyMonkey Adds Enterprise Sentiment Analysis

Apr 3 2019

DIY research company SurveyMonkey has expanded the text analysis capabilities of its platform, adding machine learning and natural language processing technology to help enterprise customers uncover business insights. More

Streetbees Hires Langleben as Client Strategist

Apr 3 2019

In London, tech-enabled customer insights platform Streetbees has hired shopper and consumer specialist Ben Langleben as Client Strategist, with a focus on uncovering growth opportunities for corporate clients. More

Strong US Drives Growth for YouGov

Apr 2 2019

YouGov has announced an 18% rise in revenue to £66.5m for the half year period ending 31st January 2019, compared with £56.3m in the prior year period. The firm says US demand for data products and services has enabled it to withstand the political uncertainty hitting business in Europe. More

Savanta Leads Impressive Growth for Next Fifteen

Apr 2 2019

Digital marcoms group Next Fifteen Communications has reported net revenue of £224m for the year ended 31st January 2019, with organic growth of 6.4% on a constant currency basis, and pre-tax profit up 23% to £36m. Research division Savanta stood out with organic growth of 30.6%. More

Network Becomes Motif, Rolls Out Loyalty Framework

Apr 2 2019

London-based insights agency Network Research has changed its name to 'Motif', and launched a new 'Loyalty Landscape Framework', designed to understand what drives customer loyalty and how it impacts purchasing behaviour. More

Ipsos Debuts 'Simstore' Virtual Shopper Solutions

Apr 2 2019

Ipsos has launched Simstore, a suite of automated virtual shopper and packaging solutions to help clients understand how shoppers make decisions, improve navigation and optimize retail conditions and package designs. More

Publicis Considering Epsilon Acquisition

Apr 2 2019

Marcoms giant Publicis has announced that it is considering the potential acquisition of data intelligence and customer insights provider Epsilon. More

Borderless Access Hires in Romania and South Africa

Apr 2 2019

Panel provider Borderless Access has appointed Horia Hateg-Codrut as Client Servicing Manager for Germany/Eastern Europe, while Bev Tigar joins as Client Development Lead for South Africa. More

Maru/Matchbox Debuts Digital Media Measurement Tool

Apr 2 2019

In North America, consumer intelligence firm Maru/Matchbox has launched a Digital Media Measurement solution, to help clients evaluate campaigns and understand how content, channels and brands interact to deliver effective communication. More

CoolTool Launches Usability App UXReality

Apr 2 2019

San Francisco-based consumer research and neuromarketing platform CoolTool has launched an app called UXReailty, to help clients create their own 'universe' of insights while users interact with mobile sites and apps. More

C3 and Havas Partner for CRM Attribution 'First'

Apr 2 2019

New York-based cross-channel media analytics specialist C3 Metrics and data and digital CRM agency Havas helia have partnered, to develop what they claim is the industry's first CRM attribution product. More

Nielsen Launches Behavioral Sciences Institute

Apr 1 2019

Nielsen has launched a Behavioral Sciences Institute, with the aim of educating leaders across industries on 'the power of conscious and nonconscious decision making'. The Institute will sit within, and tap the data library of the company's Consumer Neuroscience division. More

Neuroscience Launches for Pradeep's machineVantage

Apr 1 2019

machineVantage, the company launched in 2016 by NeuroFocus founder A.K. Pradeep to develop AI and machine learning-based solutions across business operations, has announced ten new products focused on innovation in marketing and new product development. More

Ad Platform Sizmek Enters Chapter 11

Apr 1 2019

MRC-accredited buy-side advertising platform Sizmek has initiated voluntary proceedings under Chapter 11 of the U.S. Bankruptcy Code, as it looks for capital and reviews options to cope with debt. More

Comscore Leaders Quit Over 'Irreconcilable Differences'

Apr 1 2019

Chief Executive Bryan Wiener and President Sarah Hofstetter are leaving audience measurement company Comscore due to 'irreconcilable differences over how to execute the company's strategy'. More

Canada's MRIA to Reopen

Mar 29 2019

Canadian MR body the MRIA is to reopen in April, just eight months after declaring bankruptcy. New MR industry association CRIC warns that the relaunch will result in confusion - both in the marketplace and with regulators. More

Kynetec Buys Australia's Neil Clark & Associates

Mar 29 2019

Animal health and agriculture researcher Kynetec has acquired Neil Clark & Associates, an Australian provider of agribusiness data and business intelligence. Terms of the deal have not been disclosed. More

Nielsen Commits to More Women in Leadership Roles

Mar 29 2019

Nielsen CEO David Kenny has signed the LEAD (Leading Executives Advancing Diversity) Network CEO Pledge, committing the company to increasing the number of women in senior leadership roles globally. More

Full Circle Hires for Expansion to California

Mar 29 2019

Potomac, Maryland-based Full Circle Research has appointed Olivia Trujillo to lead its expansion into California, in the role of Business Unit Leader. More

Australia's AMSRO Launches Privacy Initiatives

Mar 29 2019

In Australia, the Association of Market & Social Research Organisations (AMSRO) has launched new data privacy initiatives, as part of its promotion of the responsible use of customer data in research and analytics. More

Zignal Labs Creates Strategy & Insights Leader Role

Mar 29 2019

In the US, media analytics and brand measurement tech firm Zignal Labs has hired Jennifer Granston for the newly created role of Head of Strategy & Insights. More

Social Chain Hires First Head of Data and Insights

Mar 29 2019

Social media-based marketing agency Social Chain has appointed McVal Osborne as its first Head of Data and Insights, based in its London office. More

Brandwatch Buys Public Opinion Survey App Qriously

Mar 28 2019

Social media intelligence firm Brandwatch has acquired London and New York-based Qriously, which offers a location-based public opinion survey app. Terms of the deal have not been disclosed. More

Dynata Launches Survey Participation Report

Mar 28 2019

Dynata has released the first edition of a Global Trends Report, which benchmarks the environmental, societal and psychological attitudes that impact people's participation in research. More

Nielsen and JD Launch Online Pricing Optimizer

Mar 28 2019

In China, Nielsen and eCommerce giant JD have signed a data-sharing agreement, and launched a big data product called Online Pricing Optimizer (OPO), to help brands evaluate their pricing on the JD platform. More

Informa Launches Venture Capital Fund

Mar 28 2019

Business intelligence, research and events group Informa Plc has launched a corporate venture capital fund, which will make early-stage investments in the 'knowledge and information economy'. More

Innovation and Insight Promotions at Posterscope

Mar 28 2019

In London, out-of-home and location marketing specialist Posterscope has promoted Nick Halas to the position of Global Head of Strategy, while Russell Smither has been named Head of Research & Insight, with an international remit. More

Funds for Customer Understanding Platform FunnelAI

Mar 28 2019

In the US, artificial intelligence-driven customer lifecycle management and targeting platform FunnelAI has raised $1.5m in a seed round of funding, which it will use to hire new staff and further develop its technology. More

Suzy Hires Kolosova as SVP of Data and Insights

Mar 27 2019

In New York, consumer intelligence platform Suzy has hired Tanya Kolosova as Senior Vice President, Data and Insights. More

Former IAB CEO Guy Phillipson Named JICWEBS Chairman

Mar 26 2019

The UK's cross-industry measurement standards body JICWEBS has appointed former IAB CEO Guy Phillipson as its new Chairman. He replaces Richard Foan who set up the organisation in 1999 with trade bodies ISBA, the IPA, the IAB and the AOP. More

Sojern Hires Former Criteo Exec for APAC Expansion

Mar 26 2019

Masahiro Uenom, former President of ad targeting and retargeting specialist Criteo in Japan, has been hired by data-driven traveller marketing firm Sojern as Vice President of Asia-Pacific (APAC). More

Leadspace Debuts Persona-Level Ad Targeting Solution

Mar 26 2019

US and Israel-based B2B customer data platform Leadspace has teamed up with enterprise data and analytics provider LiveRamp to launch a persona level ad targeting service. More

BARC Expands and Integrates Viewing Measures

Mar 25 2019

In Mumbai, audience measurement and analytics body BARC India has announced it will integrate an expanded Out of Home (OOH) TV viewing measurement service with in-home TV viewing data on its Media Workstation (BMW) software. More

Growth Despite Profit Dip for Ebiquity

Mar 25 2019

UK-based marketing and media consultancy Ebiquity Plc has announced results for the calendar year 2018, with an effective like-for-like revenue increase of 7% for its continuing business, but underlying profit before tax down £2.7m to £5.2m. More

SKIM Unveils Quick Pricing Tool

Mar 25 2019

Decision-making behaviour specialist SKIM has launched Price Explorer, to help clients make 'quick and confident' decisions on pricing new products. More

ClickDimensions Buys Dashboard Provider Sweetspot

Mar 25 2019

Marketing automation platform ClickDimensions has acquired dashboard provider Sweetspot, giving its clients easy, on-demand access to campaign analysis and optimisation tools, plus channel and revenue impact performance data. More

Maru/Matchbox Launches Ad Response Solution

Mar 25 2019

In Canada, communities specialist Maru/Matchbox has launched a solution called Creative Insights, combining measurement of implicit and explicit advertising response with benchmarks, for a complete picture of ad impact. More

UserTesting Debuts 'ProductInsight' Tool

Mar 25 2019

Customer experience research specialist UserTesting has launched a new application called ProductInsight, which promises to help bring rapid customer feedback into every phase of the new product development process. More

Pacific Magazines Launches 'Pi' Insights Division

Mar 22 2019

In Australia, Seven West Media-owned (SWM) Pacific Magazines has merged its Strategy and Insights teams as part of a larger restructure, to create a new division called Pacific Insights (Pi). More

Nielsen and RDA Launch GeoCMV Explorer

Mar 22 2019

In Australia, Nielsen has partnered with geospatial expert RDA Research to launch a solution called GeoCMV Explorer, which promises to help clients create stronger responses to advertising briefs based on rich audience profiles. More

Digital Taxonomy Gets Funds, Staff and New Office

Mar 22 2019

In London, research software firm Digital Taxonomy has secured what it describes as a 'substantial' round of investment funding, which it will use for further business growth. To support this, the firm has hired recent graduate George Hamza and relocated to offices in the heart of Bloomsbury. More

Butler Named PureSpectrum Chief Client Officer

Mar 22 2019

In the US, online sample marketplace PureSpectrum has promoted David Butler to the role of Chief Client Officer. More

Location Sciences Hires President for Americas

Mar 22 2019

Place data verification specialist Location Sciences has appointed former Havas exec Warren Zenna as President, Americas, based in New York. More

Analytic Partners Hires for New Product Role

Mar 22 2019

In New York, adaptive modeling firm Analytic Partners has hired Clare-Marie Panno for the newly created position of Vice President, Product, tasked with engaging clients in the product development process to identify needs and inform new offerings. More

The Nursery Sets Up Health Division

Mar 21 2019

UK-based brand research agency The Nursery has launched a new division called The Nursery Health, building on its experience working across the Rx, OTC and wellness sectors. More

Contentsquare Launches UX 'Digital Happiness Index'

Mar 21 2019

In the US, user experience analytics platform Contentsquare has launched the Digital Happiness Index (DHI), to help measure the quality of experience brands deliver across their web sites and apps. More

MRS and Kantar Promote 'Intelligence Capital'

Mar 21 2019

In the UK, the Market Research Society (MRS) has partnered with Kantar to launch a report which explains how 'Intelligence Capital' can drive business growth. More

ACTIVATE Adds Sentiment Analysis to Influencer Platform

Mar 21 2019

Influencer marketing specialist ACTIVATE has added several new features to its platform, including a sentiment analysis tool for social media comments. More

MayoSeitz Media Promotes Yansick to SVP Role

Mar 21 2019

US-based data-driven media strategy agency MayoSeitz Media has promoted Adam Yansick to the role of Senior Vice President, Director Media & Analytics. More

Dynata's Courtright to Lead New Data Strategy Function

Mar 20 2019

First-party data and data services firm Dynata - which was previously known as Research Now SSI - has created a new Data Strategy function, led by Melanie Courtright in her expanded role as EVP, Research Science and Data Strategy. More

BVA Nudge Unit Opens in UK

Mar 19 2019

Paris-based research and consultancy company BVA Group has rolled out its 'Nudge Unit' in the UK, led by Scott Young, who also serves as an SVP of the parent company. More

MDC Confirms Penn's Appointment as CEO

Mar 19 2019

The Stagwell Group, owner of the Harris and Harris Poll brands, has confirmed its $100m investment in marcoms group MDC Partners, with Stagwell founder Mark Penn named as MDC's Chief Executive. More

Kiip Hires Long-Time Kantar Exec Jason Lapp as CEO

Mar 19 2019

In the US, ad tech and data platform Kiip has appointed former Kantar exec Jason Lapp as Chief Executive Officer, based in its San Francisco office. He replaces founder Brian Wong, who left in February 'to focus on a personal, legal matter'. More

Growth Funds for Marketing Evolution

Mar 19 2019

In New York, measurement and optimization specialist Marketing Evolution has secured a $26.1m round of growth financing, for use in expanding to new geographies and markets. More

Cint Names New Chief Financial Officer

Mar 19 2019

In Stockholm, Sweden, panel exchange and management firm Cint has appointed Lottie Saks as Chief Financial Officer, replacing Dag Magni who has moved into the position of Senior Advisor for the firm. More

Maru/Blue Promotes Four to VP in Canada

Mar 19 2019

Respondent access specialist Maru/Blue has promoted Katie Gawlik, Waleed Nesyif, Mellissa Hill and Amanda Naismith; the first three from Director to VP of Strategy & Development, and Naismith to VP of Profiling and Analytics. More

IAB Europe Creates Chief Economist Role

Mar 19 2019

The Interactive Advertising Bureau Europe (IAB Europe) has appointed Daniel Knapp as its first Chief Economist, to strengthen the market analysis and economic research offering for its corporate members and network of National IABs. More

Crescendo and Tribe Merge, Launch New Service

Mar 18 2019

In Cheshire, UK, insight and comms agency Tribe Communications has merged with media analysis specialist Crescendo. The merged agency will be known as Tribe and will launch a new specialist PR and marketing measurement unit called Qualimetrics. More

Growth for Sorrell's New Firm

Mar 18 2019

Sir Martin Sorrell's new group S4 Capital has presented its inaugural results for the period ending 31st December 2018. Pro forma revenue for the company and predecessors was £135.9m, up 58% on 2017; while pro-forma operational EBITDA was £22.4m, up 99%. More

Oracle Audience Service is Casualty of GDPR

Mar 18 2019

Oracle is phasing out its offer of AddThis audience data in Europe, as a result of the post-GDPR regulatory environment. More

Maru Rebrands LatAm Company

Mar 18 2019

Tech-enabled MR company Maru Group is renaming its Latin American business, previously Maru/Moto, to Maru/Matchbox, in line with its North American companies. More

TNS, Millward Brown and Other Kantar Brands to Go

Mar 18 2019

Kantar is dispensing with brands including TNS, Millward Brown, Lightspeed, Worldpanel and IMRB, and from 2nd April will deliver 'all services and offerings under the Kantar brand name'. More

Sorrell Set to Receive £2.1m WPP Share Bonus

Mar 15 2019

WPP founder Sir Martin Sorrell is to receive shares worth around £2.1m from the group's executive performance bonus scheme, nearly a year after leaving the company amid claims of possible misuse of company assets and 'personal misconduct'. More

MSW Launches DIY Platform Insight Rabbit

Mar 15 2019

In the US, consumer specialist MSW Research has launched a fully-automated DIY platform called Insight Rabbit, through which users can program surveys in minutes and get results delivered in 24 hours or less. The new platform is led by former Discuss.io exec RJ Scott. More

MetrixLab Names New Leaders for Dutch Office

Mar 15 2019

Digital research and marketing analytics firm MetrixLab has promoted Pieter van der Gouwe to the role of Managing Director of its Netherlands operation, while Pim van Leeuwen moves up to Director of Client Strategy and Growth. The pair will jointly lead the Dutch office. More

SRAXmd Relaunches as TI Health

Mar 15 2019

US healthcare and pharmaceutical ad targeting and data business SRAXmd has been re-launched under the new name TI Health, following its $33.5m cash sale to a group of investors by consumer data platform SRAX. More

Accenture Buys Amsterdam's Storm Digital

Mar 15 2019

Management consultancy Accenture has acquired Amsterdam-based data-driven digital marketing agency Storm Digital, which will become part of its Accenture Interactive business. Terms of the deal have not been disclosed. More

AppNexus Announces European Recruitment Drive

Mar 15 2019

New York-based ad targeting tech specialist AppNexus has announced plans to hire 60 new employees for its services, commercial and other functional teams across Europe, including the big five economies. More

New Service Merges YouGov Profiles, IPA TouchPoints

Mar 14 2019

YouGov media planning and audience segmentation tool Profiles has been combined with the IPA's TouchPoints survey, which provides an annual view of where, when and in what mood people consume media in Britain. More

IRI Adds AI and Machine Learning to Automate Analytics

Mar 14 2019

Consumer data giant IRI has added AI and machine learning to its suite of analytic solutions, to help clients automatically scan data sets and uncover the best opportunities for growth. More

Mindshare Unveils 'DX' Customer Decision-Making Tool

Mar 14 2019

WPP media agency network Mindshare has launched an audience-first tool called DX, which applies user experience principles to uncover subtle decision-making behaviour. More

Eyeota Adds Two to New York Team

Mar 14 2019

In New York, local audience data specialist Eyeota has appointed former Kantar VP Chris Suh as SVP of Corporate Development and Strategy, while former Criteo exec Don Lee joins as Vice President of Global Platforms. More

Innovid Names EMEA MD

Mar 14 2019

Online video analytics tech developer Innovid has hired Seamus Whittingham to lead its EMEA team as Managing Director, based in London. More

Linqia Launches Influencer ROI Measure

Mar 14 2019

US influencer marketing company Linqia has teamed up with measurement and attribution specialists Dynata, IRI, Foursquare, Placed and Samba TV to launch an 'Intelligence Suite', assessing the ROI and ad effectiveness of influencer campaigns. More

Tru Optik Hires First Chief Privacy Officer

Mar 14 2019

US-based TV audience measurement firm Tru Optik has hired Jonathan Bokor for the newly created role of Chief Privacy and Business Affairs Officer. More

Engine Hires First Chief Operating Officer

Mar 13 2019

In New York, data-driven marketing solutions group Engine has hired Bloomberg Media exec Keith Grossman as its first Chief Operating Officer. He will join the company on April 15. More

WPP Gives Microsoft UK CEO a Seat on the Board

Mar 13 2019

In the UK, marcoms giant WPP has appointed Microsoft UK CEO Cindy Rose as a Non-Executive Director on its Board. Her appointment will be effective from 1 April 2019, when she will serve as a member of the Audit Committee. More

Measure Protocol Launches Blockchain Pilot Program

Mar 13 2019

Measure Protocol, a blockchain-based marketplace for person-based data, has launched a pilot program to help market research agencies and brands understand how blockchain works on a practical level, from both the MR industry and respondent perspective. More

HG Data Rebrands and Launches Insights Platform

Mar 12 2019

In the US, technology intelligence firm HG Data has rebranded to 'HG Insights', while launching a platform with the same name. The latter uses a segmentation process called 'technographics' to deliver technology installation information, IT spend data and contract intelligence. More

The Behavioural Architects Hires Six in London

Mar 12 2019

UK-based behavioural economics specialist The Behavioural Architects (TBA) has expanded its team with six new hires, including Eleanor Heather as Associate Director, and Louise Littleton and Laura Woodward as Senior Strategic Consultants. More

CRM Specialist Sugar Buys Email Analysis Tools

Mar 12 2019

Silicon Valley-based SugarCRM Inc., which provides clients with actionable insights based on real time analysis of their business communications and data, has acquired the email integration products of Singapore's Collabspot Pte Ltd. More

Vox Media Hires Wong as Insight SVP

Mar 12 2019

In the US, digital media company Vox Media has appointed former BuzzFeed researcher Edwin Wong as SVP of Media Insights and Innovation. More

Catalina in Product Innovation Partnership

Mar 12 2019

Shopper intelligence and personalization firm Catalina has partnered with digital tech services company GlobalLogic to accelerate the development and delivery of new data-driven products and digital solutions. More

Unlimited Group Buys Advanced Analytics Firm

Mar 11 2019

UK-based marketing services firm The Unlimited Group has acquired advanced analytics company Model Citizens, and rebranded it as Realise Unlimited. The Group has also announced a major contract for Ford in the UK. More

House of Lords Seeks Proactive Regulation of Internet

Mar 11 2019

The Communications Committee of the UK's House of Lords has called for the establishment of a new regulatory framework for services in the digital world, and set out ten guiding principles it thinks should form its basis. More

Roy is New US CEO for Basis

Mar 11 2019

London-based agency Basis has appointed former Hall & Partners Health CEO Soumya Roy as Chief Executive of its rapidly-growing New York office. More

New Maru/Matchbox Tool Measures Subconscious Response

Mar 11 2019

Consumer intelligence company Maru/Matchbox has launched a solution called Implicit Association Test (IAT), which captures consumers' immediate, gut instinct or subconscious responses to brands, campaigns and concepts. More

Insights Curry Launches Maxdiff Tools

Mar 11 2019

San Francisco-based tech-driven researcher Insights Curry has launched a cloud-based, one stop solution for efficient 'maxdiff' research, which incorporates machine learning. More

Havas Media Hires Strategy and Insights MDs

Mar 11 2019

Havas Media Group has reappointed former employee Thomas Minc as Managing Director, Global Strategy, and hired former Nike Director of Consumer Knowledge Ellen Zaleski as Managing Director, Global Insights. More

Gracenote Video Data Rolls Out in Middle East

Mar 11 2019

Nielsen's music, video and sports tech company Gracenote is launching its Global Video Data offering in the Middle East. More

Ruling May Force Confirmit Sale

Mar 8 2019

Confirmit may be headed for new ownership, following a court ruling that shares in the research software firm can be forcibly sold. The ruling is an attempt to recover $320m which the company's Norwegian billionaire owner Alexander Vik owes to Deutsche Bank. More

Penn's Stagwell Group to Buy Stake in MDC Partners?

Mar 8 2019

The Stagwell Group, owner of the Harris and Harris Poll brands, is in talks to buy a $100m minority stake in marcoms group MDC Partners, according to an article in the Wall Street Journal (WSJ). More

Yesler Buys B2B Comms Firm Emphatic Thinking

Mar 8 2019

In the US, B2B marketing agency Yesler has acquired marketing strategy firm Emphatic Thinking, which uses academic research and market analysis to develop positioning and comms for clients. Terms were not disclosed. More

Qualtrics Partners with Korn Ferry

Mar 8 2019

Another partnership for Qualtrics: today the experience management solutions firm has announced it is teaming up with executive search and management consulting firm Korn Ferry, to build a global service for companies seeking to improve employee experiences. More

Deloitte, SAP and Qualtrics in Personalization Deal

Mar 7 2019

Management consultancy Deloitte Digital has announced a partnership with business software giant SAP and experience management solutions firm Qualtrics, to provide personalized customer and employee experiences at scale. More

Phoenix MI Hires Nielsen's Tamil Gurusamy as CTO

Mar 7 2019

In the US, full-service ad and brand research specialist Phoenix Marketing International has appointed former Nielsen exec Tamilselvan Gurusamy as Chief Technology Officer. More

Decidedly Names Innovation Team Head

Mar 7 2019

In London, insight and innovation consultancy Decidedly (formerly known as FreshMinds) has appointed Adrian Wong as Director of Innovation. More

LiveRamp Launches IdentityLink for B2B Marketers

Mar 7 2019

Enterprise data and analytics provider LiveRamp has extended its IdentityLink omnichannel identity graph for the business-to-business market. More

Samba TV Links with Google to Measure TV Tune-Ins

Mar 7 2019

In the US, television insights provider Samba TV has launched an integration which enables broadcasters, networks and media companies to measure TV tune-in based on ads across the Google Marketing Platform. More

Kantar Marketplace Goes Live

Mar 6 2019

Kantar has officially launched its 'Marketplace' on-demand research store, which combines a sample reaching 80 million consumers worldwide with the ability to deliver quick turnaround self-serve custom surveys, insight solutions and expert consulting. Will Galgey will lead it as CEO. More

Dunbar to Lead New Cint Enterprise Solutions Team

Mar 6 2019

Insight exchange and sample management platform Cint has created a global enterprise solutions team, focusing on clients with 'advanced, high value and technology-led requirements'. Greg Dunbar will lead it, as EVP of Enterprise, joined by Mike Misel as SVP of Enterprise for the Americas. More

Qubit Rolls Out New Personalisation Portfolio

Mar 6 2019

London-based marketing personalization company Qubit has rolled out a new product portfolio to support the personalisation efforts of retail brands. More

M Science Adds UK Consumer Spending Metrics

Mar 6 2019

Data-driven research and analytics frim M Science has launched SWIPE UK, a tool giving financial institutions and corporations daily updates on key consumer spending metrics, including revenue forecasts and cohort analytics. More

WealthEngine Gets $6.5m for Expansion

Mar 6 2019

US-based WealthEngine, which provides predictive marketing, analytics and audience development services, has secured growth capital to the tune of $6.5m. More

Schlesinger Buys Fieldwork Firm Baltimore Research

Mar 5 2019

In the US, fieldwork and research services business Schlesinger Group, has acquired data collection firm Baltimore Research. More

SurveyMonkey to Buy VoC Tech Firm Usabilla

Mar 5 2019

DIY research software company SurveyMonkey is to acquire Voice of the Customer (VoC) tech provider Usabilla, aiming to expand its own enterprise suite of customer feedback solutions. The mixed cash and stock deal is valued at approximately $80m. More

GfK Rolls Out Sales Tracking App 'Performance Pulse'

Mar 5 2019

GfK has introduced a mobile app called 'GfK Performance Pulse', which combines POS data with its experience of working with manufacturers, to help sales teams optimise ROI during launches and promotions. More

Accenture Buys Innovation Specialist ?What If!

Mar 5 2019

In the UK, global management consultancy Accenture has acquired innovation firm ?What If!, for an undisclosed amount. More

Delineate Buys Opinion.Life Business

Mar 5 2019

UK research and data firm Delineate has acquired survey and opinion research business Opinion.Life for an undisclosed sum. More

dunnhumby Names New Board Chair

Mar 5 2019

In the UK, Tesco-owned customer data science platform dunnhumby has appointed Julie Woods-Moss as Chair of Board of Directors. More

Kantar Deal Announcement Due in Second Quarter

Mar 4 2019

WPP expects to announce a deal selling a majority stake in Kantar to an investor by the middle of the year, according to Chief Executive Mark Read. More

Integer Group Launches Retail Experience Practice

Mar 4 2019

Omnicom subsidiary The Integer Group has launched Sky Bench, a 'retail experience design consultancy' combining online and off-line expertise, with services including shopper journey tracking and planning, retail CX audits and mapping, and venue and space analytics. More

Consumer Analysis Firm Added to Walmart Basket

Mar 4 2019

Israeli start-up Aspectiva, whose software analyses consumer product reviews, has been acquired by US retail giant Walmart, for an undisclosed sum. More

MRBA Auction Kicks Off

Mar 4 2019

The Market Research Benevolent Association (MRBA) has begun its annual online auction. Bid for a legendary Tariq Mirza curry dinner for six, or a £200 voucher for Michelin star restaurant Core; or just get your colleagues to try DRNO this month and we'll donate. More

UserTesting Launches Mobile Interview Feature

Mar 4 2019

In the US, customer insights platform UserTesting has launched 'Live Conversation Mobile', a feature allowing users to interview customers on their mobile devices. More

MRC Accreditation for Oracle's Moat Analytics

Mar 4 2019

In the US, the Media Rating Council (MRC) has accredited Moat Analytics - now part of the Oracle Data Cloud - for detection and exclusion of sophisticated invalid traffic (SIVT) in mobile apps, including bot ad fraud. More

Comscore Cuts Net Loss as Revenue Rises

Mar 1 2019

Audience measurement firm Comscore has reduced its net loss to $27.2m on a GAAP basis, compared with $71.9m a year earlier, while reporting a 6.2% increase in fourth quarter revenue to $109.3m. For the full year 2018, revenue was up 3.9% to $419.5m. More

Kantar Revenues Down 1.8% in 2018

Mar 1 2019

WPP has reported a 4.5% decline (1.8% in constant currency terms) in revenue for its Kantar data investment management (DIM) division, for the year 2018. Reported revenue was down from £2.7bn in 2017 to £2.56bn in 2018. More

New Leader for Rakuten Insight

Mar 1 2019

In Tokyo, online research firm Rakuten Insight Global has appointed Takahiro 'Tack' Yamaya as company President, replacing Hidefumi Watanabe who is being promoted to a broader director role within the Rakuten Group. More

Insight-Driven Agency dentsu X Launches in Canada

Mar 1 2019

Dentsu Aegis Network has launched its dentsu X media business in Canada. The agency uses an insight-driven media planning approach which goes beyond consumers' claimed behaviour and aims to understand audiences based on their motivations. More

Four US Patents for TV Data Platform VideoAmp

Mar 1 2019

TV software and data platform VideoAmp has been granted four patents for the planning, execution and measurement of advanced TV marketing. More

Kantar Consulting CEO Takes Reins at Geometry

Mar 1 2019

Beth Ann Kaminkow, CEO of Kantar Consulting Americas, is moving across to WPP-owned sister agency Geometry as Global Chief Executive. She joins at the beginning of next month and replaces Steve Harding, who has decided to leave the business. More

AnalogFolk Hires Unilever Exec to Lead Data Intelligence

Mar 1 2019

In London, former Unilever exec Clare Salter has joined independent digital creative agency AnalogFolk as Managing Partner - Data Intelligence. More

Nielsen Shifting Focus as 2018 Revenue and Profit Fall

Feb 28 2019

Nielsen has reported a 0.9% decrease in full year 2018 revenue to $6.5bn. The company will now restructure into two new segments, Nielsen Global Media and Nielsen Global Connect, and CEO David Kenny says its 2019 focus is to transform into a 'product-driven technology organization'. More

Ipsos Ends Flat Year with a Good Q4

Feb 28 2019

Ipsos has reported organic growth of just 0.7% for 2018, with currency fluctuations reducing reported revenue to EUR 1.7bn, 1.7% down on the previous year. Q4 revenue was up 4.5% to EUR 535.6m, as the firm consolidates recent acquisitions. More

Dynata Gets US Patent for Graphing System

Feb 28 2019

Dynata - until recently known as Research Now SSI - has received a US patent for its automated graphing system, which will improve both the accuracy of profiling data and the quality of the respondent experience. More

Lucid Promotes for Next Phase of Growth

Feb 28 2019

In the US, programmatic sample platform Lucid has promoted former COO Andy Ellis to the newly created role of Chief Revenue Officer and Managing Director, North America. He has been replaced by Rick Rodgers, while Nicole Patel and Ben Hogg have also been promoted to the exec team. More

OzTAM Adds Demographics to Broadcaster VOD Services

Feb 28 2019

Australian television audience measurement body OzTAM has added demographic profiles to its Video Player Measurement (VPM) service, enabling age and gender reporting for all content consumed on participating broadcasters' video on demand services (BVOD). More

New Catalina Tool Links Ad Engagement to Sales

Feb 27 2019

In the US, shopper intelligence firm Catalina is launching a tool called the ID Graph, to 'connect the dots' between the digital ads shoppers see and the items they actually buy in-store. More

BAMM Hires Insight and Strategy Leader in New York

Feb 27 2019

Consumer insight agency BAMM has appointed former Mindshare exec Mark Potts as Chief Strategy Officer, leading the development of insight and strategy across the company and the growth of its US team. He is based in the firm's NYC office. More

Maru Adds International Remit to Daniel Finder's Role

Feb 27 2019

Maru Group has expanded Daniel Finder's role to include that of President, International of its consumer intelligence firm Maru/Matchbox, in addition to his current position as MARU Group's CEO for Latin America. More

Merkle Opens 'Northern Hub' in Edinburgh

Feb 26 2019

Data-driven performance marketing agency Merkle has launched a dedicated 'northern hub' in Edinburgh, to service clients in Scotland and the north of England. More

ESOMAR Welcomes EU Text / Data Mining Exemption

Feb 26 2019

Global MR association ESOMAR has welcomed news of a preliminary agreement by EU bodies on a new copyright directive which includes exemptions for text and data mining (TDM). More

Sideqik Raises Funds for Global Recruitment Drive

Feb 26 2019

AI-based influencer marketing and social media engagement platform Sideqik has raised $5m in a Series A round of funding, which it will use to add more than 60 employees in the US and Europe. More

InMobi to Invest $100m in New TruFactor Data Business

Feb 26 2019

Bengaluru-based mobile marketing and ad platform InMobi Group is investing $100m over the next three years in its newly launched data management unit, TruFactor. More

Dentsu Aegis Adds Happy Marketer to Merkle Portfolio

Feb 26 2019

Dentsu Aegis Network has acquired South East Asia-based agency Happy Marketer Group, which will become part of Dentsu Aegis' existing data-driven performance marketing agency Merkle. Terms of the deal were not disclosed. More

MiQ Appoints Publicis Exec Sean Reardon as US CEO

Feb 26 2019

In New York, marketing intelligence company MiQ has appointed former Publicis exec Sean Reardon as US Chief Executive Officer. He will take up his new position in April. More

ESOMAR Partnership for New Canadian Body CRIC

Feb 25 2019

Global MR association ESOMAR has announced a strategic partnership with the newly formed Canadian Research and Insights Council (CRIC), which will adopt a localised version of the ICC/ESOMAR Code of Conduct, and take a seat on its Professional Standards Committee. More

Brand Effect Fuels Phoenix Expansion

Feb 25 2019

Global ad and brand researcher Phoenix Marketing International has opened new offices in Florida and New York. The company is growing its team following the recent acquisition of Nielsen's Brand Effect solution in early 2018. More

MetrixLab Unveils 'Campaign Monitor'

Feb 25 2019

Digital research agency MetrixLab has continued a recent spate of launches with the announcement of Campaign Monitor, a 'fast, focused and detailed' multi-media campaign effectiveness solution analyzing the impact of individual campaign channels. More

European Expansion for 'DKM' Firm Yext

Feb 25 2019

Digital Knowledge Management specialist Yext has expanded its Paris sales and marketing teams, doubling its workforce in the region. The firm has promoted Tarik Aitakkaouali to Regional VP and Hélène Draoulec to Marketing Director, while Selwa Hussain joins as EMEA CFO. More

Maru Promotes Paul for Group COO Role

Feb 25 2019

Tech-enabled MR company Maru Group has promoted Julie Paul to Group Chief of Operations. She was previously COO for its Maru/Blue respondent access division More

Nielsen and NPD in Quest for the 'Omnishopper'

Feb 22 2019

Nielsen has joined the NPD Group in a new alliance which aims to 'reimagine the future of omnishopper measurement'. The partners are building a 'large-scale, comprehensive' consumer panel bringing together Nielsen's CPG measurement and NPD's general merchandise data. More

Sorrell's S4 Hires for Indian Launch

Feb 22 2019

Sir Martin Sorrell's new company S4 Capital is to open for business in India, with offices in Mumbai and Bangalore, and has brought in former Ogilvy India WW President Poran Malani to lead them. More

'Duopoly' Grilled over Privacy Violations

Feb 22 2019

Facebook must answer questions from Congress about failures over the data security of users of its 'closed' health groups; and has also withdrawn its controversial Onavo VPN app. Rival Google is under fire over a hidden microphone in its 'Nest' security devices. More

Former OMD Leader Joins Dunn and Humby's Starcount

Feb 22 2019

Starcount, the customer data and insight analytics consultancy led by the founders of dunnhumby, has appointed Joanna Wardle as Chief Commercial Officer. More

New Chapter for Refinanced Catalina

Feb 22 2019

Shopper intelligence and personalization firm Catalina Marketing has emerged from Chapter 11 status after financial restructuring and a change of ownership. Michael Bailey joins as CTO, and the company has also reaffirmed its commitment to its Nielsen Catalina Solutions JV (NCS), as has Nielsen. More

DoubleVerify Buys Video Tech Firm Zentrick

Feb 22 2019

Marketing measurement software and analytics firm DoubleVerify has acquired digital video tech company Zentrick, which it says will help scale its solution for advertisers and publishers. More

Echo MR Welcomes Five New Hires

Feb 22 2019

California-based Echo MR has recruited five new team members to help its expansion in the US and abroad: Karen Manne as Strategist and Quantitative Lead, plus Marylin Knapp, Kelly Barnard, Sierra Bretz and Kelsey Thompson. More

$35m Funds for Data Firm Lytics

Feb 22 2019

Segmentation and targeting platform Lytics has raised $35m in a Series C round of funding, earmarked for product development and expansion of its team. More

Nielsen Buys Sorenson for Addressable Ad Launch

Feb 21 2019

Nielsen has acquired addressable TV technology provider Sorenson Media for $11.25m, as part of its Advanced Video Advertising launch. The latter focuses on developing addressable ads initially for Internet-connected smart TVs. More

Quantcast Hires Two with Privacy in Mind

Feb 21 2019

In the US, audience measurement and digital advertising firm Quantcast has appointed Ari Levenfeld as Chief Privacy Officer (CPO), while Guinevere Jobson joins as Senior Corporate Counsel. More

Verto Hires Three from Comscore, Adds VP of Finance

Feb 21 2019

Cross-media measurement specialist Verto Analytics has hired three former Comscore execs: Tony Perucca as VP of Sales, Jenni Hartwig as VP of Client Services, and Vinayak Nair as VP of Custom Research. In addition, Paul Stenback joins as VP of Finance. More

Nielsen Rolls Out Smartstore Analytics Tool in HK

Feb 21 2019

Nielsen has rolled out its Smartstore virtual reality (VR) tool in Hong Kong, to help retailers measure and optimise concepts based on how target shoppers react, in any store format. More

Kantar Media and PRgloo in Media Analysis Partnership

Feb 21 2019

Kantar Media has partnered with media management software provider PRgloo, to provide access to the latter's cloud-based CRM platform and enable in-house communication teams to manage, record and analyse all aspects of their relations with journalists and influencers. More

Vibes Launches Messaging Analysis Tool

Feb 21 2019

US-based mobile marketing firm Vibes has launched a tool called Conversational Analytics, which uses natural language processing (NLP) to extract consumer insights from unstructured messaging content. More

Sound Founder Links Qual and Film for New Company

Feb 20 2019

Ian Pierpoint, founder of youth research specialist The Sound, has launched a new agency called Further&Further, which combines qual research methodologies with immersive documentary film-making. More

Reimagine Founders Given Dynata Lead Roles Post-Sale

Feb 20 2019

Hugh Davis and Keith Price, the founders of consumer insights and marketing services umbrella group Reimagine Holdings, are to assume executive leadership positions at Dynata, following its acquisition of their firm. More

Hearts & Science Names Erin Matts US CEO

Feb 20 2019

Data-driven marketing agency network Hearts & Science has named Erin Matts US Chief Executive Officer. She replaces Scott Hagedorn who has been promoted to North America CEO of parent firm Omnicom Media Group (OMG). More

Allan Shaw Named Syno UK MD

Feb 20 2019

Data company Syno International has opened an office in London, and appointed Allan Shaw as UK Managing Director. More

MRS to Launch LGBTQ+ Research Industry Network

Feb 20 2019

In the UK, the Market Research Society (MRS) is launching a network called #MRSpride, bringing together LGBTQ+ researchers across the sector. More

MFour Rolls Out DisplayCheck In-Store Measure

Feb 20 2019

Mobile research specialist MFour has launched a service called DisplayCheck, to locate consumers who are in-store while a campaign is in flight and obtain their feedback on whether displays, signage and endcaps are being seen and driving product awareness, perception and purchases. More

Former IRI Man Hoodis Named Mood Media CEO

Feb 20 2019

Former IRI Retail President David Hoodis has joined in-store solutions company Mood Media as Chief Executive Officer, following the retirement of President & CEO Steven Richards. More

Deal Adds 1m Hispanic Respondents to Lucid Platform

Feb 19 2019

In the US, programmatic sample platform Lucid has partnered with survey panel Welcome Research, which specializes in reaching unacculturated Hispanic audiences. More

Pureprofile Sells ANZ Cohort Business

Feb 15 2019

Digital research and ad targeting platform Pureprofile has sold the Australia and New Zealand divisions of its Cohort lead generation business to call centre tech firm Unit4, for $500k. The sale does not include the Performance business operating in the UK. More

Kantar Consulting Opens Shopper Practice in Singapore

Feb 15 2019

WPP's specialist growth consultancy Kantar Consulting has opened a Retail, Sales & Shopper practice in Singapore, and has hired three new members for the team. More

Apple Acquires AI-based Big Data Firm DataTiger

Feb 15 2019

Apple has acquired London-based big data analysis firm DataTiger, according to a report published by Bloomberg. As usual with its buys, Apple has not disclosed the terms. More

Fastuna Brings in Clientside Researcher as Europe MD

Feb 15 2019

In London, automated online MR platform Fastuna has hired corporate researcher Maria Soroka as Managing Director for Europe. More

TVSquared Adds TiVo Data to ADvantage Platform

Feb 15 2019

Edinburgh-based ad performance specialist TVSquared has partnered with DVR and TV tech provider TiVo, to add deterministic TV viewing data to its ADvantage performance measurement and optimization platform. More

VR Headset Gets Eye-Tracking for Shopper Insights

Feb 15 2019

Management consultancy Accenture and R&D firm Qualcomm Technologies have built a solution that embeds eye-tracking technology into a mobile virtual reality headset to help gather consumer data. More

Bal Dail Named President of IRI Global

Feb 15 2019

In the US, consumer data giant IRI has appointed Baljit 'Bal' Dail as President of IRI Global, leading the firm's commercial efforts in the US and internationally. He will join on April 1st, 2019, and will also become a member of the IRI Board of Directors. More

Hearst Magazines Names First Chief Data Officer

Feb 15 2019

In New York, media group Hearst Magazines has transferred Mike Smith to the newly created position of Chief Data Officer. More

SurveyMonkey Tools Integrate with Microsoft

Feb 14 2019

DIY survey specialist SurveyMonkey has partnered with Microsoft, to help users integrate and visualize business survey feedback and uncover insights, within the tools they are already using. More

New Firm Tastewise Offers Food Choice Analysis

Feb 14 2019

In Israel, former Google CMO Alon Chen and techie Eyal Gaon have launched a food intelligence platform called Tastewise, to offer industry insights and predictions based on the analysis of billions of social media posts and photos, restaurant menus, reviews and recipes. More

SurveyMonkey Revenue Rises as CFO Retires

Feb 14 2019

SurveyMonkey's parent company SVMK has reported a 19% increase in fourth quarter and full-year revenue to $68m and $254m respectively. Meanwhile CFO Tim Maly plans to retire, to pursue his passion for 'climbing, skiing and adventure in the mountains'. More

Insights Association Updates, Streamlines ISO Standard

Feb 14 2019

In the US, Insights Association subsidiary CIRQ (the Certification Institute for Research Quality) has updated and streamlined its ISO Standard - ISO 20252:2019 market, opinion and social research, including insights and data analytics. This replaces three older standards, ISO 20252, 26362 and 19731. More

NPD Launches Duty Free Shopping Behaviour Tracker

Feb 14 2019

In the UK, retail information provider The NPD Group has launched a service called Nationality Tracker, providing insight into the duty free shopping behaviour of travellers and how they evolve over time. More

JV for GfK MRI and Simmons Research

Feb 13 2019

In the US, consumer insights specialists GfK MRI and Simmons Research have formed a joint venture called MRI-Simmons, jointly owned by respective parent companies GfK and SymphonyAI Group, with GfK as the majority partner. More

mTAB Buys MR Software Firm Slideworx

Feb 13 2019

American survey analysis and data visualisation software provider mTAB has acquired Swiss MR software company Slideworx, which specialises in market intelligence and advanced analytics for CMOs. Terms of the deal have not been disclosed. More

Dynata and TruSignal in Audience Expansion Deal

Feb 13 2019

Online sampling and digital data collection firm Dynata - which until recently was known as Research Now SSI - has partnered with online ad targeting specialist TruSignal, to help brands drive more precisely targeted marketing campaigns. More

Neustar Hires Leader for Customer Intelligence Business

Feb 13 2019

In the US, consumer data provide Neustar has appointed Hyune Hand as General Manager of Customer Intelligence, Marketing Solutions. More

New Funds for Consumer Analyst Second Measure

Feb 13 2019

Second Measure, which analyzes consumer spending behavior patterns and business performance, has raised $20m in a Series A round of funding, for uses including product innovation and expansion of its technical team. More

Qubit Appoints COO

Feb 13 2019

Marketing personalisation tech firm Qubit has appointed Marco Vergani as Chief Operating Officer, based in its London headquarters. More

Bilendi to Acquire Italian Panel Firm Via!

Feb 12 2019

Digital MR services firm Bilendi Group has signed an agreement to acquire Italy's online panel provider Via! for an undisclosed sum. Former Research Now-SSI Italy CEO Patrizia Elli joins Via! to accelerate development of the Italian market. More

LiveRamp Reports Revenue Hike, Adds to IdentityLink

Feb 12 2019

Enterprise data and analytics provider LiveRamp has reported a 35% increase in third quarter revenue to $80m, compared with $59m in the prior year period. In addition, the firm has expanded its IdentityLink platform with the addition of connected TV (CTV) identifiers. More

PureSpectrum Debuts 'Storefront' Insights Platform

Feb 12 2019

Online sample marketplace PureSpectrum has launched a DIY eCommerce insights platform called Storefront. More

Maru/Blue Launches Hispanic Omnibus

Feb 12 2019

Respondent access provider Maru/Blue has launched a Hispanic Omnibus, suitable for fast turnaround studies testing an idea, message or concept. More

NPD Group Names Research and Innovation SVP

Feb 12 2019

In the US, retail information provider The NPD Group has hired Gina Pingitore as Senior Vice President, Research and Innovation. More

New Chief for Business Process Consultancy Cognizant

Feb 12 2019

In the US, global IT and business process consultancy Cognizant has appointed Vodafone Business CEO Brian Humphries as Chief Executive Officer, succeeding company co-founder Francisco D'Souza who becomes Vice Chair of the Board. Humphries takes up his new role in April. More

Former Kinesis Execs Launch SampleNinja

Feb 11 2019

In London, MR software industry veteran Tariq Mirza and Kinesis Survey Technologies co-founder Juha Vehnia have opened SampleNinja, a new company promising robust and scalable panel management software solutions, enhanced by AI. More

Ban for UK 'Researcher' over Automated Calls

Feb 11 2019

In the UK, the ICO and the government's Insolvency Service have handed out a six-year ban to Aaron Frederick Stalberg, the director of market research and polling company The Lead Experts Ltd, after the firm made thousands of unregulated marketing calls. More

New Lead Statistician for Westat

Feb 11 2019

US research provider Westat has appointed Jeri Mulrow as Vice President and Director of Statistical Sciences, leading more than 80 statisticians. She replaces David Morganstein who is retiring from the role after 35 years. More

Promotions and Product Extension for InnovateMR

Feb 11 2019

US-based sampling firm InnovateMR has promoted Amanda Keller-Grill to VP of Product Strategy and Jake Leal to Director of Platform Solutions, and has launched new features for its Pegasus self-serve platform. More

ALC Puts Livek on Board, Hires Chief Data Officer

Feb 11 2019

In the US, Comscore Vice Chairman Bill Livek has joined the Board of first-party data solutions provider ALC; and the firm has appointed Andy Johnson as Chief Data Officer (CDO), with responsibility for its data strategy, acquisition and operations. More

UK's ONS Sets Up International Business Unit

Feb 8 2019

The UK's Office for National Statistics (ONS) has launched a specialist unit to provide insight on the economic effects of globalisation and multinational enterprises. More

Truesight Consulting Expands to India

Feb 8 2019

New York-based marketing analytics firm Truesight Consulting has opened an office in Delhi, India, where it has hired Rajesh Kumar as Chief Client Officer. More

Lightspeed's Blackler and Buckley Named Co-MDs

Feb 8 2019

Kantar company Lightspeed has promoted Jackie Blackler and Simon Buckley to serve as Co-Managing Directors, leading the firm's EMEA business from its offices in London. More

OvationMR Hires First Chief Research Officer

Feb 8 2019

New York-based online sampling and research services firm OvationMR has appointed Andrew Ribner as its first Chief Research Officer. More

Crayon to Draw On $6m in New Funding

Feb 8 2019

In the US, market and competitive intelligence provider Crayon has raised $6m in a Series A round of funding, which it will use to double its team and support growth across engineering, services, sales and marketing. More

DataSine Raises £4m for Personalisation Tool

Feb 8 2019

London-based marketing personalisation specialist DataSine has raised £4m ($5.2m) in a Series A round of funding. The investment will be used to expand and roll out its Pomegranate SaaS marketing platform, through which brands can personalise their content for different audiences. More

Brakethrough Research Buys Eye Faster

Feb 7 2019

Los Angeles-based custom market research firm Brakethrough Research has acquired eye tracking specialist firm Eye Faster. Terms of the deal have not been disclosed. More

Brian Wieser Joins GroupM as Global President, BI

Feb 7 2019

In New York, WPP's media investment arm GroupM has appointed research analyst Brian Wieser as Global President, Business Intelligence (BI). More

iProspect Names First Head of Data and Insights

Feb 7 2019

In New York, Dentsu Aegis Network-owned digital marketing specialist iProspect has hired Doug O'Reilly for a newly created SVP position, Head of Data and Insights. More

AppsFlyer Names US President and General Manager

Feb 7 2019

Mobile app measurement platform AppsFlyer has hired former App Annie exec Brian Quinn as US President and General Manager, with a remit to drive the company's expansion across North America. More

Aha! Adds TruRotation Ad/Concept Testing Feature

Feb 7 2019

In the US, online qual research platform Aha! has added an ad/concept testing feature called TruRotation to its online qual platform. More

Pollinate Expands to Melbourne

Feb 6 2019

Independently-owned Sydney-based research and brand strategy consultancy Pollinate has expanded to Melbourne, where it has appointed former GfK, Nielsen Online and LRW exec Allan Dib as Managing Director. More

Former ORC Boss Tom Markert Named Perksy COO

Feb 6 2019

In New York, former ORC International Americas CEO Tom Markert has joined DIY consumer insights platform Perksy as Chief Operating Officer. More

Maru/Blue Launches UK Omnibus

Feb 6 2019

Respondent access specialist Maru/Blue has launched an omnibus service giving clients a 'truly representative' sample of UK citizens. More

IAB Hires Stanbury for 'Future of Measurement' Review

Feb 6 2019

Digital ad industry body IAB Australia has appointed former News Corp exec Natalie Stanbury as Research Director to work on a new initiative called the Future of Measurement, which aims to provide a full review of audience measurement across media and platforms. More

MFour Adds Three to US Team

Feb 6 2019

In the US, mobile research specialist MFour has appointed three new members of staff, including former MarketCast Online Fieldwork Director Yvette Gonzalez as Director of Fulfillment. More

PRS IN VIVO Debuts In-Context Shopper Behavior Tool

Feb 6 2019

In the US, global shopper insights agency PRS IN VIVO has launched an 'in-context' service, to improve clients' understanding of real shopper behavior, and influence consumer choices to impact business results. More

Mavrck Adds Influencer Marketing Forecast Capabilities

Feb 6 2019

In the US, social media influence measurement specialist Mavrck has added forecasting capabilities to its platform, to help predict the results of influencer marketing campaigns before they kick off. More

P2 Launches DIY Panel, Sample and Field Platform

Feb 5 2019

US-based P2Sample has launched a fully-automated DIY solution to enable users to manage their own panels, sample suppliers and fieldwork. More

MIG Global Rolls Agencies into New Savanta Unit

Feb 5 2019

Next15's MIG Global data and insights group has combined its research agencies Morar HPI, VIGA, Charterhouse and Circle into one new brand, Savanta. More

Call for Donations - Annual MRBA Auction

Feb 5 2019

UK industry charity the Market Research Benevolent Association (MRBA) is calling for donations for its annual online charity auction, which aims to raise funds for MR industry workers who have fallen on hard times. This year, the auction runs from 1st to 18th March. More

SurveyMonkey Launches Visual Themes and Layouts

Feb 5 2019

DIY research software firm SurveyMonkey has launched new features to offer respondents a more engaging survey experience, including the addition of branding elements such as new layouts and colors. More

Ipsos and World Economic Forum Launch Privacy Survey

Feb 5 2019

Ipsos has launched a tracking study called the Global Citizens and Data Privacy Survey, in partnership with not-for-profit organization the World Economic Forum. The survey aims to shed light on the lack of knowledge and trust around the use of personal data by companies and governments. More

B2B Data Firm ZoomInfo Acquired

Feb 4 2019

DiscoverOrg has acquired Zoom Information, Inc (ZoomInfo), bringing together two B2B intelligence platforms to service sales, marketing and recruiting professionals. More

NPD Expertise to Oil Wheels for the Census Bureau

Feb 4 2019

The NPD Group is to work with the U.S. Census Bureau to improve the way retailer data is fed into the Bureau's monthly programs. More

Taptica Buys RhythmOne

Feb 4 2019

Israel-based digital ad platform Taptica has acquired RhythmOne in a $US 176m all-stock deal, creating a powerful combination with another recent acquisition, Tremor Video DSP. Tremor Executive Chairman Ofer Druker will become CEO of the enlarged group. More

InnovateMR Adds Five to US Team

Feb 4 2019

In the US, sampling firm InnovateMR has expanded its sales and client service teams with five appointments: Joe Regan, Marie O'Malley, Alyssa Witwer, Josh Mankiewicz and Will Luckey. More

Research Reporter Co-founder Joins Frontier7

Feb 4 2019

Consumer intelligence platform Frontier7 has appointed Daryl Maloney McCall as VP of Global Commercialization, responsible for global acceleration of its 'go to market' strategy. More

Vistar 'Brings Digital OOH into the Omnichannel Mix'

Feb 4 2019

Vistar Media, provider of programmatic technology for digital out-of-home advertising, has launched a third party measurement suite built on foot traffic studies via partners including NinthDecimal, MFour, Factual, Cuebiq and PlaceIQ. More

Dexter's Signoi Finds 'Universal Energies'

Feb 4 2019

Signoi, a platform which decodes unstructured data to derive both its implicit and explicit meaning, has launched new metrics called 'Universal Energies', which the firm claims can be used to understand the drivers of human happiness. More

Buy Strengthens Employee Feedback Firm Culture Amp

Feb 1 2019

US-based employee feedback company Culture Amp has acquired Palo Alto-based Zugata, which uses data to understand employees and then help them reach their potential. Terms of the deal were not disclosed. More

Nielsen Catalina Adds YouTube Ad Measurement Solution

Feb 1 2019

Nielsen Catalina Solutions (NCS) has added a solution to its Sales Effect platform, to measure in-store sales driven by advertising delivered on YouTube. More

IRI and MFour Debut Restaurant Visitor Analysis Tool

Feb 1 2019

Consumer data giant IRI has partnered with MFour Mobile Research to launch a new tool called IRI OnSights, which uses MFour's first-party GPS location data to analyse visits to US bars and restaurants by hundreds of thousands of panellists. More

ICO Fines Banks' Eldon and Leave.EU for Data Breaches

Feb 1 2019

In the UK, the Information Commissioner's Office (ICO) is to audit the data protection practices at pro-Brexit campaigning group Leave.EU and at Eldon Insurance, the company owned by Leave.EU co-founder Arron Banks, after fining both £120k for 'serious breaches' of electronic marketing laws. More

SRAX Launches Share Buyer Behavior Unit

Feb 1 2019

In the US, marketing and data technology company SRAX has launched an investor relations division, to uncover buyer behavior and trends for issuers of publicly traded stocks. More

Outbrain Reorganises European Leadership

Feb 1 2019

Content discovery and personalisation platform Outbrain has re-organised its UK management team, with Stephanie Himoff, former MD of Northern Europe, taking on the corporate role of Vice President of Global Publishers and Platforms. More

AMR Merges with Colmar Brunton

Jan 31 2019

In Australia, marcoms group WPP AUNZ has merged its research consultancies AMR and Colmar Brunton. The AMR brand name will go and the newly combined entity will be known as Colmar Brunton. More

Rival Technologies Hires Three from Vision Critical

Jan 31 2019

In Canada, insight tech business Rival Technologies has hired three former Vision Critical execs: Michael Janczak and Dan Fergusson as Vice Presidents of Sales and Business Development, and Kelvin Claveria as Marketing Programs Manager. More

Corus Marketplace to Offer MR Reports and Support

Jan 31 2019

In the US, research software and advanced analysis provider Corus has added new features to its insights marketplace, allowing users to hire analyst support for their custom market research needs, and to buy and sell reports. More

Cambridge Analytica Whistleblower Joins Retailer H&M

Jan 31 2019

Cambridge Analytica whistleblower Christopher Wylie has joined Swedish fashion group Hennes & Mauritz (H&M) as a Consulting Director of Research, to help the company use data analytics and artificial intelligence (AI) to better understand its customers. More

Médiamétrie Launches 'Global Audio' Study

Jan 31 2019

Audience measurement agency Médiamétrie has launched a study called 'Global Audio', looking at the development and consumption of audio services in France. More

EDO Hires Scott Grunther as EVP Media Analytics

Jan 31 2019

In the US, media measurement and analytics company EDO has hired former Kantar Millward Brown exec Scott Grunther as Executive Vice President of its Media Analytics business. More

NPD to Buy Assets from SportsOneSource

Jan 30 2019

In the US, retail information provider The NPD Group has signed an agreement with the SportsOneSource Group (SOS) to acquire assets from the latter's SSI Data POS Sports and Outdoor tracking business. Terms of the deal have not been disclosed. More

Obituary: Erik du Plessis

Jan 30 2019

Erik du Plessis, former Chairman of Millward Brown South Africa and a pioneer in the field of neuroscience in advertising, died on Monday night after a long battle with cancer. He was 69 years old. More

Unilever Partners to Develop Cross-Media Measure

Jan 30 2019

Consumer goods giant Unilever has partnered with Kantar Media, Nielsen, Facebook, Google and Twitter to build a standardised cross-media brand measurement model. More

Kudos Research Opens Berlin Office

Jan 30 2019

London-based data collection, analysis and advisory services specialist Kudos Research is expanding into mainland Europe with the opening of a new office in Berlin. This new operation will be led by Divisional Director Volker Balk. More

New Chief Data Strategy Officer for NPD Group

Jan 30 2019

In the US, retail information provider The NPD Group has appointed Darren Person as Chief Data Strategy Officer, leading development of the company's tech platform. More

Dstillery Launches 'Audience Studio'

Jan 30 2019

In New York, cross-device targeting specialist Dstillery has launched a platform called the Audience Studio, to help agencies create, explore and activate custom audiences. More

Merkle Names Asia Pacific Growth Officer

Jan 30 2019

Data-driven performance marketing agency Merkle has named Ted Bray Growth Officer for the Asia Pacific region. More

Expansion Funds for Content Intelligence Platform Knotch

Jan 30 2019

Content intelligence platform Knotch has raised $20m through a Series B round of funding, which it will use to grow its presence across North America and kick-start global expansion. The investment will also be used to accelerate the firm's product roadmap. More

Marcoms Group Next15 to Merge Data Businesses

Jan 29 2019

In the UK, digital marcoms group Next15 has announced plans to bring all its data businesses under one brand - MIG data and insights - so as to offer customers 'a more tightly integrated set of services in Europe and the US'. More

BARC India Elects New Chairman

Jan 29 2019

TV audience rating body BARC India has elected Zee Entertainment's MD & CEO Punit Goenka as its new Chairman. He takes over from Nakul Chopra who has completed his one year tenure with the organisation. More

UX Analyst Contentsquare Raises $60m

Jan 29 2019

User experience (UX) analysis platform Contentsquare has raised $60m in a Series C round of funding, which it will use to increase research and development focused on AI and predictive analytics, and to expand across the Americas, Europe, Asia and Middle East. More

Phone2Action Launches Stakeholder Insight Tools

Jan 29 2019

Grassroots advocacy software firm Phone2Action has launched a set of web and mobile app-based stakeholder insight and engagement tools, allowing organizations to identify, track and cultivate relationships with influencers. More

SIGMA Promotes Sullivan to COO

Jan 29 2019

In the US, data-driven marketing firm SIGMA Marketing Insights has promoted Gregg Sullivan to COO, overseeing day-to-day activities and guiding the senior leadership team. More

Mindshare Names US Data Strategy Chief

Jan 29 2019

WPP-owned media agency network Mindshare has appointed former Merkle exec Shane McAndrew as Chief Data Strategy Officer for the US. More

Simon-Kucher Beats Growth Records

Jan 28 2019

Pricing and strategy consultant Simon-Kucher & Partners has announced 2018 revenue up 23% to $360m, its strongest growth in more than a decade. More

The Student Room Buys Vincent Consulting

Jan 28 2019

UK company The Student Room has acquired market research firm Vincent Consulting, for an undisclosed sum, and will use it as the base for a new research division, TSR Insight. More

Revenue, Profit Fall Again for Troubled Pureprofile

Jan 28 2019

In Australia, digital research and ad targeting platform Pureprofile has reported a 16% fall in revenue to $23.8m for the second half of 2018, along with a 50 percent drop in EBITDA to $AUD 0.6m. More

Partnership for Schlesinger and Voxpopme

Jan 28 2019

Data collection firm Schlesinger Group has partnered with video analytics specialist Voxpopme for a new service, Schlesinger OnDemand Plus, offering fast access to video data, fast human transcription, video analytics and management, and secure storage of analyzed data for easy future access. More

New CEO for Fishbowl

Jan 28 2019

Restaurant sector marketing and analytics firm Fishbowl has appointed restaurant tech sector veteran Mike Dodson as its new CEO. More

UserTesting Buys UX Specialist UserMuse

Jan 25 2019

In the US, customer insights platform UserTesting has acquired market research and user experience (UX) test panel provider UserMuse. Terms of the deal have not been disclosed. More

ICO Brings in Former EU Data Protection Supervisor

Jan 25 2019

In the UK, the Information Commissioner's Office (ICO) has appointed former European Data Protection Supervisor Peter Hustinx as a non-executive Director. More

SAP Completes Qualtrics Acquisition

Jan 25 2019

Business software giant SAP has completed its acquisition of 'experience management' (XM) software specialist Qualtrics. More

MasterCard and Rockefeller Back 'Data for Good'

Jan 25 2019

MasterCard's philanthropic arm The MasterCard Centre for Inclusive Growth has teamed up with The Rockefeller Foundation charity to help non-profit, civic and government organizations uncover new insights and trends from their data. More

Verto Analytics Names Liz Musch Chair

Jan 25 2019

Digital media measurement firm Verto Analytics has named former Ipsos CEO Liz Musch as the new Chair of its Board of Directors. More

V12 Adds Behavioral Intent Data to Signals

Jan 25 2019

In the US, marketing analytics provider V12 has expanded its 'Signals' consumer purchase intent databases to track behavioral intent data from Internet-connected devices. More

Adsmovil Launches Personas Audience Data Platform

Jan 25 2019

Mobile ad company Adsmovil has launched an audience data platform called 'Adsmovil Personas', to enable brands and agencies to target US Hispanic audiences through decoupled data from their preferred demand-side platforms (DSPs). The platform contains more than 25 million profiles. More

TechTarget Launches Purchase Intent Targeting Platform

Jan 25 2019

US publisher TechTarget has launched a service to help B2B technology organizations use purchase intent data to engage and convert individuals who are directly interacting with their advertising. More

Possible Bid for Nielsen 'Tomorrow'

Jan 24 2019

Nielsen has begun the process for a possible sale of the business following interest from private equity firm Blackstone Group, according to an article in the New York Post. Blackstone may make a bid for Nielsen tomorrow, in a deal which could value the business at around $10 billion. More

Cision Buys PR Analytics Provider TrendKite for $225m

Jan 24 2019

Media intelligence and communications specialist Cision has acquired PR analytics provider TrendKite for $225m. At the same time, Cision announced it has sold its email marketing assets to a 'strategic buyer' for $49m. More

Channel 4 Launches 'Dynamic TV' Targeting Service

Jan 24 2019

UK broadcaster Channel 4 has launched an ad solution called Dynamic TV, to enable potentially thousands of variations of data-driven creative to be served across big screen devices such as smart TVs, as well as on mobile and desktop VoD platforms. More

Dynata Hires EVP Product Development, and Reshuffles

Jan 24 2019

Dynata - which until last week was known as Research Now SSI - has hired former Zappistore exec Tiama Hanson-Drury as Executive Vice President, Product Development; and announced five further changes to the company's executive leadership. More

NGDATA Names New CEO as Luc Burgelman Steps Down

Jan 24 2019

Customer engagement solutions company NGDATA has appointed Doug Gross as Chief Executive Officer, replacing co-founder Luc Burgelman who is leaving the business. More

SurveyMonkey Hires EMEA Enterprise Sales Exec

Jan 24 2019

In Dublin, Ireland, DIY survey software firm SurveyMonkey has hired former Facebook / Google exec Joe Cummiskey as Senior Director of Enterprise Sales in EMEA. More

B2B Data Provider Altares Group Names CEO

Jan 24 2019

In France, B2B data provider the Altares Group has appointed Luc Querton as Chief Executive Officer. More

Kantar to Launch DIY Research Marketplace

Jan 23 2019

WPP's Kantar is launching an on-demand research and insights store called Kantar Marketplace, providing access to the company's portfolio of quick turnaround solutions. More

New CEO for Panel Provider Intra

Jan 23 2019

Intra Research, which operates panels in the former Soviet Union and the middle east, has appointed Kaspar Jänes as Chief Executive Officer. More

New Waltham HQ for Expanding ZoomInfo

Jan 23 2019

In the US, Waltham MA-based B2B data intelligence platform ZoomInfo has relocated to new headquarters in the city, which provide capacity for up to 450 people. More

Publicis Spine Hires Chief Data Officer

Jan 23 2019

In London, Publicis Groupe's 'Spine' data and analytics arm has appointed former Microsoft exec Ian Thomas as Chief Data Officer. More

Dynata Buys Reimagine

Jan 23 2019

Dynata - which until last week was known as Research Now SSI - has acquired consumer insights and marketing services umbrella Reimagine Holdings Group. More

Google Fined for GDPR Data Breach in France

Jan 22 2019

France's data regulator CNIL has fined Google EUR 50m (£44m / $57m) for breaching European Union online data privacy rules. More

'Happy MR' Team Join PureSpectrum

Jan 22 2019

In the US, online sample marketplace PureSpectrum has acquired boutique marketing agency and podcaster Happy Market Research, formed last year by Jamin Brazil, co-founder of MR tech firm Decipher. Brazil joins with his team of three, and becomes President of PureSpectrum. More

Kantar Adds Laptop and Tablet Tracking to UK Worldpanel

Jan 22 2019

Shopper behaviour specialist Kantar Worldpanel has expanded its laptop and tablet consumer panel, to measure purchase and usage trends in the UK. More

Join the Dots Launches Consumer Trends Model

Jan 22 2019

Consumer insight firm Join the Dots has launched an applied consumer trends model called UP Trends, designed to help clients with their mid-term planning cycles. It is currently aimed at UK brands, but the firm is planning to roll it out in other markets. More

New Leader for Teradata

Jan 21 2019

Big data analytics platform Teradata has appointed its former COO Oliver Ratzesberger as President and CEO, with immediate effect. In both roles he succeeds Victor L. Lund, who is transitioning to Executive Chairman of the Board. More

MetrixLab Launches Digital Qual Tool 'Immerse'

Jan 21 2019

Online research and marketing analytics firm MetrixLab has launched Immerse, a 'mass qual' tool to help clients engage consumers in the early stages of the creative development process. More

Matomy's Recovery Plan Rejected

Jan 21 2019

Bondholders of Israeli firm Matomy Media Group have voted to reject its proposals for resolving its financial problems, and put forward counter proposals which they say the company must accept by Thursday. More

Upgrade for SoGoSurvey

Jan 21 2019

Washington, DC-based online survey software firm SoGoSurvey has released a new version of its SaaS platform, including improved security and tracking of CSAT and NPS metrics. More

Salama 'Recovering Well' after Stabbing

Jan 21 2019

Kantar CEO Eric Salama is said to be recovering well in hospital, his injuries 'neither life-changing nor life-threatening', after being stabbed 'near the heart' with an 'enormous knife' by a man attempting to steal his car in Kew, London on Sunday. More

Acquisition and Launch for Merkle

Jan 18 2019

Dentsu Aegis Network has acquired Seattle-based experience design and digital marketing Filter, and will add it to fast-growing data-driven marketing agency Merkle; which has also announced the launch of a new ad tech practice focused on in-housing. More

20|20 Launches Revamped QualBoard

Jan 18 2019

US-based qual services and technology firm 20|20 Research had upgraded its flagship QualBoard solution with enhanced capabilities in areas including group discussions and long-term communities. More

Supermetrics Launches Reporting Tool for Excel

Jan 18 2019

Marketing analytics company Supermetrics has launched a tool which uses Excel to automate reports and dashboards, pulling in data from more than 50 marketing platforms and ad networks to produce visualizations. More

Data and Insights Partners Target Nordic Banks

Jan 18 2019

UK customer insight solutions provider encompass corporation has partnered with European analytics firm Bisnode to offer information and customer onboarding services to financial institutions in the Nordic region. More

Unlimited Group Forms Global Partnership

Jan 17 2019

UK-based marcoms network the Unlimited Group has hooked up with Japanese agency group Hakuhodo and owner-managed German group Serviceplan, promising clients a global offering based on locally rooted insight. More

MFour Debuts Mobile-First Ad Measure

Jan 17 2019

In the US, MFour Mobile Research has unveiled a mobile-first approach to digital ad effectiveness measurement. More

Data Plus Math Hires Moe for NYC Expansion

Jan 17 2019

Boston, MA-based cross-platform TV and video measurement firm Data Plus Math (D+M) has hired Jason Moe as Vice President of Business Development, with an immediate remit to establish an office in New York. More

respondi MD Jennifer Roberton is New MRBA Trustee

Jan 17 2019

In the UK, industry charity the Market Research Benevolent Association (MRBA) has appointed respondi MD Jennifer Roberton as its new trustee responsible for marketing, replacing Sue Robson who has retired. More

V12 Rolls Out Access to Active Shopper Database

Jan 17 2019

In the US, marketing analytics provider V12 has launched the Home Retail Intender Database, providing access to consumers who are actively shopping for home retail products. More

Delvinia Invests in Blockchain-Based Data Platform

Jan 16 2019

Data collection firm Delvinia has made what it describes as a 'significant investment' in UK-based blockchain-powered data platform Measure Protocol, which will use the funding to launch a consumer-facing app business in the second quarter of the year. More

EMI Promotes Jolley to President

Jan 16 2019

Cincinnati-based online research sample provider EMI has promoted Adam Jolley to President. More

IRI Promotes for Strategy and Development Role

Jan 16 2019

In the US, consumer data giant IRI has promoted Wei Lin Wong to the role of Senior Vice President of Global Strategy and Corporate Development. More

Hunt Becomes Chief Exec of PRS IN VIVO

Jan 15 2019

In the US, global shopper insights agency PRS IN VIVO has promoted Alex Hunt to the role of Chief Executive Officer, replacing Scott Young who is moving to a senior position at parent company BVA Group. More

Stead's New Firm Merges with Clarivate

Jan 15 2019

Innovation specialist Clarivate Analytics has new investors and shareholders, as it merges with former IHS Markit boss Jerre Stead's recently launched acquisition firm Churchill Capital Corp. The deal values the company at $4.2bn and should complete during Q2. More

DoubleVerify Buys Contextual Intelligence Firm Leiki

Jan 15 2019

Marketing measurement software company DoubleVerify (DV) has acquired Helsinki, Finland-based contextual intelligence and content classification platform Leiki. Terms of the all cash, all stock offer have not been disclosed. More

dunnhumby Opens Data Science-Driven Media Business

Jan 15 2019

Tesco-owned customer data firm dunnhumby has launched a business offering a combination of cross-channel media, data science and partnerships to connect retailers and brands to customers. More

Bakamo Hires Former Cint Director Nicola Peck

Jan 15 2019

In the UK, social media monitoring specialist Bakamo has appointed former Cint director Nicola Peck as Commercial Director. More

Discuss.io Rolls Out Consumer Empathy Tool

Jan 15 2019

Online video research firm Discuss.io has launched a solution called the Pulse Program, which facilitates regular live video conversations between consumers and marketers in order to build empathy with those consumers across geographies and teams. More

Research Now SSI Rebrands as Dynata

Jan 15 2019

Research Now SSI is rebranding as Dynata, a name which it says 'conveys significant meaning based on its vision of revitalizing market research and data-driven marketing'. More

Nielsen and CBS Break Deadlock for New Deal

Jan 14 2019

TV network CBS has reached an agreement with Nielsen to continue providing its national, digital and local audience measurement services, following several weeks of 'contractual impasse'. More

YouGov Launches DIY Survey Scripting Dashboard

Jan 14 2019

YouGov has launched a dashboard called Collaborate, which allows users to design their own online surveys, and features real-time reporting of results. More

Mintel Partners to Provide CPG Market Predictions

Jan 14 2019

Consumer intelligence provider Mintel has announced a patent analysis partnership with Cipher, to provide an 'early warning system' of new developments in the consumer packaged goods market. More

Qureshi Joins Network Research in New Business Role

Jan 14 2019

In London, full-service agency Network Research has appointed Sabrina Qureshi as New Business Director. More

$22m Funding for Audience Intelligence Firm Piano

Jan 14 2019

New York-based audience intelligence technology and digital content monetization company Piano has raised $22m in a Series B round of funding, to be used for R&D, client services, expansion into new verticals, and possible acquisitions. More

Brand Genetics Makes Senior London Hire

Jan 14 2019

In London, global insight and innovation consultancy Brand Genetics has appointed consumer insights specialist Fiona Barnett as a Director, bringing additional consulting skills to the team. More

Schlesinger and Civicom Link for Enhanced Services

Jan 14 2019

US-based data collection provider Schlesinger Group has partnered with Civicom Marketing Research Services to enhance their web-enabled qual services for the MR community. More

BARC India Elects New Chairman

Dec 22 2017

TV audience rating body BARC India has elected AAAI President Nakul Chopra as its third Chairman. More

Heap Launches Customer Insight Automation 'First'

Dec 22 2017

US-based insight automation specialist Heap has launched what it describes as the first platform to automate all phases of the customer insights process. More

Ogury Launches Lituus Audience Targeting Algorithm

Dec 22 2017

Mobile data platform Ogury has launched a solution called Lituus, which combines human intelligence and machine learning to help brands target specific audiences. More

WiseWorks Expands Global Sales Team

Dec 22 2017

Sample tech and research solutions agency WiseWorks has promoted Scott Jones to the role of EVP, Head of Sales, while hiring J.T. Kirby and Nimai Sharma as Senior Sales Directors. More

Laben to Lead Newly Merged 'Research Now SSI'

Dec 21 2017

Research Now and SSI have completed their merger, with the joint business now known as 'Research Now SSI' and led by former Research Now CEO Gary Laben. More

Pollsters Got 'Every Major Election Right' in 2017

Dec 21 2017

Pollsters predicted the correct outcome of every major national election held in 2017, according to research conducted by Kantar. More

McClintock Named CEO of Kantar Insights

Dec 21 2017

Kantar has appointed Katie McClintock as Chief Executive Officer of its Insights division in Singapore - comprising Kantar TNS and Kantar Millward Brown. She will take up the position in January, replacing Nichola Rastrick who is leaving the business. More

emnos Debuts Category Diagnostic Solution

Dec 21 2017

In Germany, retail analytics and shopper insights firm emnos has launched a diagnostic solution called emnosNavigator, to help retail category managers uncover the root cause of unusual category movements. More

Harris Insights & Analytics Expands US Team

Dec 20 2017

In the US, Harris Insights & Analytics has hired Erica Parker to lead its Harris On Demand omnibus business; Kenesha Brown as Vice President of Sample Acquisition; and Merrill Raman as Chief Information Officer. More

Marketing Analytics Firm Launches in NYC

Dec 20 2017

In New York City, veteran marketers David Dixon and Sebastian Shapiro have launched a marketing analytics company called Truesight Consulting, offering a combination of technology, data modeling and business intelligence solutions. More

Scientists Analyse Brain State to Predict Behaviour

Dec 20 2017

The state of your brain can be used to predict your future decisions before you even see the options, according to a theory developed by three leading UK academics. More

C Space Hires Chris Nurko for New Innovation Role

Dec 20 2017

In the US, online community specialist C Space has hired former FutureBrand Global Chairman Chris Nurko for a newly created position, Chief Growth & Innovation Officer, starting at the beginning of next month. More

More Growth Funding for NGDATA

Dec 20 2017

Belgium-based customer data platform NGDATA has raised just over $19m in a Series C round of funding, which it will use to accelerate global growth. More

Dentsu Aegis Buys B2B Marcoms Agency DWA

Dec 19 2017

Dentsu Aegis Network has acquired technology-focused B2B marcoms agency DWA, which lists market research, data, measurement and analytics among its services. Terms of the deal, designed to boost the B2B capabilities of subsidiary company Merkle, were not disclosed. More

FUEL CYCLE Adds Four to Senior Team

Dec 19 2017

Los Angeles-based MR and community intelligence platform FUEL CYCLE has expanded its leadership team with the appointment of Mary Lou Barney, Sean Bradley, Matt Worden and Travis Crosby. More

Placement Raises Funds for AcuityAds

Dec 19 2017

In Canada, ad targeting firm AcuityAds has completed a private placement, raising $2.1m in the process. More

Merkle Hires to Accelerate Acquisitions in EMEA

Dec 18 2017

Data-driven performance marketing agency Merkle has appointed Julia Crawley-Boevey as Head of Mergers and Acquisitions for EMEA, and says next year will see its M&A activity in the region 'increasing significantly'. More

Glanville to Build On YouGov Data Services Success

Dec 18 2017

YouGov has given Ben Glanville the task of replicating the growth of its UK Data Services offering - including its omnibus - across a number of key markets, including Germany, France and the Nordics. More

Ogilvy & Mather Buys HK Agency with Data / CX Focus

Dec 18 2017

WPP company Ogilvy & Mather has acquired a majority stake in Hong Kong-based digital consultancy ARBA, whose design and software engineering services focus on sales acceleration and customer experience. More

NPD Group Hires APAC Leader

Dec 18 2017

Retail data pioneer the NPD Group has appointed former GfK exec Stanley Kee as MD of its APAC business, effective January 2nd 2018, based in Singapore and leading teams in China, Japan, South Korea and Australia. More

engage:BDR Listed on Australian Exchange

Dec 18 2017

US-based programmatic advertising and social media influencer marketing specialist engage:BDR has been listed on the Australian Securities Exchange (ASX), following its recent IPO. More

Leadspace Raises $21m Growth Fund

Dec 18 2017

US and Israel-based B2B audience management platform Leadspace has raised $21m in a Series C funding round, which it will use to support client growth and continue development of its data and predictive intelligence solution. More

eBay Buys eCommerce Researcher Terapeak

Dec 15 2017

Internet giant eBay has acquired Canadian eCommerce research specialist Terapeak for an undisclosed sum. More

Former ORC Exec Launches Employee Engagement Firm

Dec 15 2017

In the UK, former ORC International exec Sam Dawson has launched a business called The Engaged Culture Company, which will focus on building employee engagement strategies, helping clients source engagement survey platforms, and measuring 'what matters' through pulse surveys. More

Another Senior Change at comScore

Dec 15 2017

comScore CFO Gregory Fink has been appointed as the company's Principal Accounting Officer Elect, replacing Michelle Spencer, who had only served in the role since last January. No explanation has yet been given. More

Hispanicize Buys Stake in Latino Targeting Firm

Dec 15 2017

In the US, Hispanicize Media Group (HMG) has acquired a 'significant stake' in Megan Media, whose Athena Prime AI platform uses machine learning to target relevant Latino audiences. Terms of the deal were not disclosed. More

Initiative UK Hires Insight & Analytics Leader

Dec 15 2017

In London, full service global media agency Initiative UK has appointed Charlotte Eagland as Head of Consumer Insight & Analytics. She will take up her new position in February. More

GeoSpark Launches Location-based BlueGlass Tool

Dec 15 2017

New location-based information business GeoSpark Analytics has launched its flagship platform BlueGlass, which aggregates millions of data points to report on trends and events in user-defined geographic areas. The launch is supported by an additional $2m investment. More

UK MR Industry Growth 'Strong but Slowing'

Dec 14 2017

The UK's top 100 individual market research agencies reported 'strong but slowing' growth of 2.8% in 2016, according to the latest League Tables from the MRS (Market Research Society). More

App Data Platform mParticle Launches Xbox SDK

Dec 14 2017

In the US, app data platform mParticle has launched a software development kit (SDK) allowing brands to collect data from their Xbox games and apps and combine it with customer data drawn from other platforms. More

Dub Launches 'Tandem' Tool for In-Moment Insights

Dec 14 2017

Online qual software and services provider Dub has launched a mobile research app called Tandem, to help capture respondents' in-moment thoughts and feelings. More

IRI and Limbik Link to Enhance Video Content Analysis

Dec 14 2017

US-based consumer data giant IRI has partnered with video analytics and audience measurement specialist Limbik, offering help to marketers in creating more effective video advertising content. More

comScore Debuts Plan Metrix Multi-Platform

Dec 14 2017

comScore has launched a tool called Plan Metrix Multi-Platform, which combines data on consumers' desktop and mobile behavior with information about their lifestyles, interests, attitudes and demographics. More

Chinese Firms to Develop Video Analysis Technologies

Dec 14 2017

In China, marketing data and technology provider Miaozhen Systems is to invest an undisclosed amount in tech-based consulting firm MaLogic, as part of a partnership deal through which the firms will jointly develop video analysis and image recognition technologies. More

Qualtrics Hires Former Microsoft CXO

Dec 13 2017

US-based experience management solutions firm Qualtrics has appointed Microsoft veteran Julie Larson-Green as Chief Experience Officer (CXO), advising clients on how to develop their experience management strategies. More

dunnhumby Launches Retail Data Science Show

Dec 13 2017

Tesco-owned customer data business dunnhumby has launched an online documentary series focusing on innovation in North America's food retail industry, with the first episode airing today. More

Research Now and FullContact in Social Media Data Deal

Dec 13 2017

Digital data collection specialist Research Now has announced a social media data partnership with customer intelligence platform FullContact, to deliver '360-degree' person, customer, and relationship insights. More

New Tool to Interpret Subliminal Facial Expressions

Dec 13 2017

London-based Human, which develops technology to interpret subconscious emotional traits and predict human behaviour, has launched software which it claims can read consumers' subliminal facial expressions and reactions to products and campaigns in real-time. More

Growth Funds for Influencer Platform Join

Dec 13 2017

Netherlands-based influencer marketing platform Join has raised an undisclosed amount of funding, which it will use to expand across Europe, while continuing to develop its AI-based software. More

Former TubeMogul Exec Named Linqia COO

Dec 13 2017

Former TubeMogul exec Daniel Schotland has joined influencer marketing specialist Linqia as Chief Operating Officer. More

'People-based Data Exchange' Launched

Dec 13 2017

Cross-channel marcoms specialist Yes Lifecycle Marketing has launched a 'people-based data exchange' called Yesmail360i Enhanced Customer Profile, to deliver improved customer targeting via e-mail, Facebook Ads and display campaigns. More

TBA Opens in Melbourne, Promotes in Sydney

Dec 12 2017

In Australia, behavioural economics specialist The Behavioural Architects (TBA) has hired former Kantar TNS exec Sam Paul as Managing Partner to open its new Melbourne office; while in Sydney, Melissa Gill has been promoted to the role of Head of Behavioural Strategy. More

Senior Moves at Nielsen Music

Dec 12 2017

Arbitron veteran Scott Musgrave has joined Nielsen Music as US Head of Radio Client Solutions, while Paul Shaver, Vice President and Head of Nielsen Music, takes on an expanded role leading the radio business in the Canadian market. More

Rolls-Royce Launches R2 Units

Dec 12 2017

British luxury car and aero engine manufacturer Rolls-Royce has launched a system of innovation hubs called R2 Data Labs, which will use analytics, AI and machine learning technologies to drive design, manufacturing and operational efficiencies. More

Havas-owned Mobext Hires Head for French Operations

Dec 12 2017

Havas Group-owned mobile strategy, design and analytics business Mobext has hired Kaoutar Benazzi to lead its French operations. More

NinthDecimal Launches Web Site-to-Store Attribution

Dec 12 2017

Location data marketing platform NinthDecimal has launched a new feature for its off-line attribution platform, the Location Conversion Index (LCI), enabling retailers to link their web site initiatives to in-store foot traffic. More

MNI Unveils 'End-to-End' User Profiling Tool

Dec 12 2017

In the US, Time Inc. subsidiary MNI Targeted Media has launched a tool called DataMatch Attribution Insights, promising clients an 'end-to-end' profile of the individual users who make up their best audience. More

comScore to Cut Ten Percent of Workforce

Dec 11 2017

Audience measurement firm comScore says it plans to cut 175 jobs, and that COO Cameron Meierhoefer has stepped down. More

YouGov Buys Australia's Galaxy Research

Dec 11 2017

YouGov has announced the acquisition of Sydney-based MR firm and opinion pollster Galaxy Research Pty Ltd, which will be combined with YouGov's existing Australian business under the leadership of Galaxy founder and MD David Briggs. More

Successful New York Times to Redouble Audience Focus

Dec 11 2017

Following rapid expansion of its total reader base, the New York Times is to add three senior positions, including a Newsroom Audience Director, to 'ensure its audience is at the core of its work'. More

LRW Hires Chief Technical Officer

Dec 11 2017

In Los Angeles, research and analytics firm LRW has appointed Joseph (Jp) Prindle as CTO, to help drive its innovation strategy. More

MeaningCloud Enhances Text Analytics Offer

Dec 11 2017

Text analytics and semantic analysis specialist MeaningCloud is launching a series of 'Vertical Packs', intended to improve analysis by adapting to the vocabulary of specific 'domains' such as HR, marketing or customer experience. More

DV Adds Social Media Ad Verification

Dec 11 2017

Online ad verification firm DoubleVerify (DV) has extended its 'Authentic Impression' tool to cover ads on Facebook and Instagram, giving users third party transparency into the levels of viewability and the potential fraudulent delivery of video and display ads on both services. More

Stagwell Group Buys Marketing Agency Forward3D

Dec 8 2017

Harris parent company The Stagwell Group has acquired London-based marketing agency Forward3D Group, for an undisclosed sum. Forward3D runs campaigns across digital media formats using technology based on linguistics and data science. More

Pathmatics Uses Panel to Track Social Media Ads

Dec 8 2017

Online ad intelligence firm Pathmatics has added social media ad tracking to its platform, powered by data continuously collected from an opt-in panel of mobile users. More

Sprinklr and Reddit in Customer Listening Deal

Dec 8 2017

In the US, social media tracking specialist Sprinklr has partnered with news aggregation, web content rating and discussion web site Reddit, to help clients listen to what their customers are saying and analyze trending topics. More

Ascential Sells MEED Media to GlobalData

Dec 8 2017

B2B media company Ascential has sold its MENA business intelligence arm MEED Media to business media and insight group GlobalData for $17.5m. More

Digimind Launches 'Social Wall' Data Viz Tool

Dec 8 2017

Social media listening software provider Digimind has launched a data visualization tool called Social Wall, to help track campaign performance, product feedback, industry trends and competitor performance in real time. More

Zeta Buys Audience Engagement Platform Disqus

Dec 8 2017

Customer lifecycle marketing tech firm Zeta Global has acquired audience engagement platform Disqus, for an undisclosed sum. More

Weber Shandwick Acquisitions Expand Data Offer

Dec 8 2017

Communications group Weber Shandwick has expanded its data science, analytics, search and performance marketing capabilities with the acquisitions of digital marketing and tech firm Resolute Digital and data science and BI provider Bomoda. Terms were not disclosed. More

Maritz Motivation Solutions Hires Practice Leader

Dec 8 2017

In the US, loyalty program provider Maritz Motivation Solutions has appointed former Red Hat exec Cameron Conway as Vice President of its Sales Performance and Channel Loyalty practice. More

Nielsen Launches Mobile Video Performance Evaluator

Dec 7 2017

Nielsen has launched a video performance evaluation solution, which uses both active and passive techniques to understand IP-based video content delivery. More

MRC Unveils New Cross-Media Measurement Standards

Dec 7 2017

In the US, the Media Rating Council (MRC) has released new standards for digital cross-media audience-based measurement, built on its prior work on viewable impression measurement and invalid traffic filtration requirements. More

Univision Names Strategy & Insights Team Leader

Dec 7 2017

US-based Hispanic media firm Univision Communications Inc. (UCI) has promoted Liz Sanderson to the role of Senior Vice President, Strategy & Insights, leading the team in a newly formed Research, Insights & Analytics division. More

New Funds for Customer Experience Platform Chattermill

Dec 7 2017

London-based analytics software firm Chattermill has closed a £600k round of seed funding, with which to invest in technology and add data scientists, engineers and business developers to its team of ten. More

Citi Hires eBay's Karu as APAC Analytics Leader

Dec 7 2017

Global bank Citi has appointed former eBay exec Zoher Karu as Head of Asia Pacific Data and Analytics, within its Consumer Banking business in the region. More

Senior Changes at Targeting Specialist Valassis

Dec 7 2017

In the US, shopper targeting firm Valassis has promoted former COO Wayne Powers to the new role of President; and moved Greg Green to the expanded role of Chief Data and Analytics Officer at parent company Harland Clarke Holdings. More

Sprout Buys Social Media Analyst Simply Measured

Dec 6 2017

Chicago-based social media management, advocacy and analytics specialist Sprout Social has acquired Seattle-based analytics provider Simply Measured for an undisclosed sum. More

News Corp Rolls Out Audience Targeting Platform

Dec 6 2017

Rupert Murdoch's media group News Corp has launched an audience targeting platform called News IQ, combining first-party data from across its media properties, with data science tools. More

ZappiStore Hires for Latin America Expansion

Dec 6 2017

Automated MR company ZappiStore has expanded to Latin America with the appointment of former GfK exec Gabriel Velez, who will lead its operations across the region. More

Former TrueSample CEO Mark Menig Joins PureSpectrum

Dec 6 2017

US-based online sample marketplace PureSpectrum has appointed former TrueSample CEO Mark Menig as Chief Operating Officer. More

Viant and IRI Link Data Sets

Dec 6 2017

In the US, people-based ad technology company Viant and consumer data giant IRI have partnered, to boost data and analytics offerings for shopper marketers. More

FlexMR Opens US Office

Dec 6 2017

UK-based online research specialist FlexMR has opened an office in South Carolina, where it has appointed industry exec Lindsay Smith in the role of Client Development, US. More

DigitalMR Adds Intercept Survey Feature

Dec 6 2017

In the UK, tech market research company DigitalMR has added a feature called 'Intercept Surveys' to its existing listening247 and communities247 products, promising real-time feedback from site visitors, and improved completion rates. More

IDify Hires Former Nielsen Exec Scott McKinley as CEO

Dec 6 2017

In San Francisco, marketing identity company IDify has hired former Nielsen exec Scott McKinley as Chief Executive Officer. The firm is also considering offers from investors, in a bid to raise $15m in venture capital. More

Nielsen Sports Acquires Repucom Africa

Dec 5 2017

Nielsen Sports has acquired sports broadcast measurement business Repucom Africa for an undisclosed sum. More

Research Now and Rakuten AIP in Data Partnership

Dec 5 2017

Research Now has announced a partnership with Asian MR and data business Rakuten AIP. The firms will get access to each other's panel data, and work together to develop digital research products and services. More

NatCen Scoops Key MRS Awards

Dec 5 2017

In London, last night's Market Research Society (MRS) awards ceremony saw The National Centre for Social Research (NatCen) take home both the coveted 'Grand Prix for Greatest Impact' and the 'Innovation in Research Methods' prizes. More

MMR Adds Express Pack and Product Accelerator Tool

Dec 5 2017

Consumer insight and sensory specialist MMR has expanded its suite of 'Express' research tools with the addition of 'Accelerator', designed to fast track the early stages of pack and product development. More

Dentsu Aegis Buys Indonesian Marketing Firm

Dec 5 2017

Dentsu Aegis Network has acquired Indonesia-based performance marketing agency Valuklik and its analytics subsidiary Pinnacle, for an undisclosed sum. More

Shapiro+Raj Hires SVP of Research & Analytics

Dec 5 2017

In the US, brand and marketing insights company Shapiro+Raj has hired Robert Hart as Senior Vice President of Research & Analytics, responsible for leading the organization's research, analytics and data science capabilities. More

MRC Accredits DoubleVerify In-App SIVT Technology

Dec 5 2017

Online ad verification specialist DoubleVerify has received Media Rating Council (MRC) accreditation for technology detecting and blocking sophisticated invalid traffic (SIVT) for video and display ads in mobile apps. More

Socialbakers Adds Social Media Video Benchmarks

Dec 5 2017

Czech Republic-based social media analytics firm Socialbakers has announced what it says are the 'world's first video performance benchmarks for social media networks', allowing marketers to understand how their videos perform in a competitive context. More

ESOMAR Warns Members about FieldGlobal

Dec 4 2017

ESOMAR has taken the relatively rare step of warning its members about the activities of a company, following multiple complaints about the late payment practices of Mumbai-based FieldGlobal Market Research Pvt Ltd. More

US Business Bodies Back Census Funding

Dec 4 2017

Marshalled by the Insights Association, twenty-one US business associations have written to Congress urging accommodation of the Secretary of Commerce's request for an additional $187m to support the 2020 Census. More

MetrixLab Hires Former Affectiva Chairman as US Lead

Dec 4 2017

Digital research agency MetrixLab has appointed Nick Langeveld as President of its US business, a new position based in its office in Norwalk CT. More

Nepa Continues Pursuit of Growth

Dec 4 2017

Sweden-based research firm Nepa has announced third quarter growth in net sales of 18.8%, to SEK 45.6m (USD 5.41m). Major investment continues to hit EBIT, which dropped to SEK -8.6m. More

London Hire for Dapresy

Dec 4 2017

MR reporting and dashboard software provider Dapresy has appointed former FocusVision exec Toby Fowler as VP, Business Development, based in London. More

comScore MRC Award Completes SIVT Set

Dec 4 2017

comScore has achieved MRC accreditation for its Sophisticated Invalid Traffic (SIVT) detection and filtration of mobile in-app traffic, completing its set of SIVT awards. More

Discuss.io Hires for UK and European Growth

Dec 4 2017

Seattle-based online qual firm Discuss.io has appointed long-time Ipsos exec Frank Jellinek as Growth Director for the UK and Europe. More

Innovid Buys Contextual Information Firm Taykey

Dec 1 2017

Online video analytics tech developer Innovid is to acquire real-time data company Taykey, allowing it to offer new insights into the impact of contextual relevance on video engagement. Terms of the deal have not been disclosed. More

JCDecaux and Neustar in Extended OOH Data Deal

Dec 1 2017

In the US, outdoor advertising company JCDecaux has partnered with consumer data company Neustar, to provide advertisers with Out-of-Home (OOH) media analysis based on granular consumer attributes and behavioural data. More

Launch Gives Access to Healthcare Professionals Data

Dec 1 2017

In the US, healthcare data provider MedData Group has launched a self-service cloud-based platform called AccessHCP, providing access to data on more than two million US healthcare professionals. More

Eyeota Hires ANZ General Manager

Dec 1 2017

Local audience data provider Eyeota has appointed Peter Hunter as General Manager, ANZ, to lead business in the region and expand the firm's demand and supply side teams. More

Branded Research Renames and Enhances Panel Platform

Dec 1 2017

US company Branded Research has changed the name of its proprietary panel management platform from MintVine to Branded Surveys, while rolling out a number of improvements for panelists. More

Facebook Selects First Non-US Viewability Partner

Dec 1 2017

Facebook has selected European ad visibility analyst Meetrics as its first viewability measurement partner based outside the US. More

Axciom and 4INFO in Location-based Targeting Deal

Dec 1 2017

In the US, enterprise data and analytics company Axciom has partnered with mobile ad targeting specialist 4INFO, to provide location-based audience segments for use in targeted digital campaigns. More

Metric Centric Launches Audience Impact Score

Dec 1 2017

In the US, Washington-based advisory practice Metric Centric has launched a standard called the Audience Impact Score (AIS), giving financial sector clients a combined view of market sentiment and perception of a business, product, or service. More

Marketing Sciences, ICM Direct Names Go in Restructure

Nov 30 2017

In the UK, marcoms network the Unlimited Group has combined four of its existing insight businesses to form Walnut Unlimited, which it describes as a 'human understanding' agency. More

Flamingo Expands Senior Team

Nov 30 2017

In London, consumer and cultural insight agency Flamingo has made three senior hires: Lucas Galan as Head of Digital Forensics, Hazel Wilkinson as Head of Client Services, and Morten Jensen as Innovation Strategist in the Future Trends and Innovation team. More

Nielsen Rolls Out Marketing Cloud in APAC

Nov 30 2017

Nielsen has announced the roll-out in the Asia Pacific region of its Marketing Cloud platform, which integrates the firm's consumer and media data with marketing activation and analytics applications. More

All Global Co-founder Joins P\S\L's Medefield

Nov 30 2017

All Global co-founder Eva Laparra has joined healthcare research specialist P\S\L Group, as Group President of its online physician fieldwork services arm Medefield. More

Zoopla Buys Property Market Analyst Calcasa

Nov 30 2017

UK-based Zoopla Property Group (ZPG) has acquired Netherlands-based residential property market analyst Calcasa for an initial EUR 30.0m (£26.5m). More

Ipsos Healthcare Debuts Severe Asthma Therapy Monitor

Nov 30 2017

Ipsos Healthcare has launched a syndicated study called the Severe Asthma Therapy Monitor, in the US, with other markets to follow. More

Survey Software Firm Merlinco Expands Support Team

Nov 30 2017

UK survey software firm Merlinco has promoted Mark Syrett to Associate Director, while DP specialist Reeta Ramdoss joins the company from Bryter Research. More

Merkle's Komasinski Named EMEA President

Nov 30 2017

In London, data-driven performance marketing agency Merkle has promoted Michael Komasinski to the role of President of EMEA, tasked with driving the firm's growth strategy across the region. He replaces Tim Berry, who has returned to the US. More

Verve Debuts Pop-Up Communities for Online Qual

Nov 29 2017

London-based online community specialist Verve has launched a multi-country 'pop-up communities' approach for qual studies. Local language moderation combined with captioned video allows head office staff to 'hear and feel the customer emotion' firsthand, while understanding it in English. More

Obituary: Former NOP Chief Statistician Paul Harris

Nov 29 2017

Paul Harris, long-time Chief Statistician at NOP, died on Monday 19th November after a five-year battle with cancer. He was 81 years old. More

Telemundo and Maru/Matchbox Pool Hispanic Communities

Nov 29 2017

Spanish language broadcast network NBCUniversal Telemundo Enterprises and tech and communities business Maru/Matchbox have hooked up to launch what the firms describe as the largest insight community of its kind. More

Cint Audience Data Added to Data Republic Platform

Nov 29 2017

Cint is adding its audience data, covering more than 40 million consumers across 100 countries, to the data marketplace and analytics platform of Sydney, Aus-based Data Republic, offering clients improved customer insight and targeting. More

OnePoint Adds Procter to Senior Management Team

Nov 29 2017

UK-based mobile survey solutions provider OnePoint Global has promoted Mark Procter, Head of Global Operations, to its Senior Management Team. The firm has also hired Collette Taylor and Sian Bentley-Magee as Marketing Managers of its SME and Enterprise markets. More

Introducing the BRB - Tracking Trends in UK Research

Nov 28 2017

Today we are launching a survey of the UK market research industry, in partnership with B2B specialist Circle Research. If you're a UK insights or analytics professional, we want your input! More

Seven-Figure Investment for Voxpopme

Nov 28 2017

UK-based video insight specialist Voxpopme has received a seven-figure Series A round of investment from Mercia Fund Managers, for use in global expansion. More

nuaxia Closes Funding Round, Extends Platform

Nov 28 2017

London-based healthcare sector MR and marketing platform nuaxia has closed a £0.5m Series A round of funding, to accelerate product development at its technology centre in Budapest, Hungary. The firm has also upgraded its platform, and launched a 'Video Discussion Group' capability. More

Former TNS Man Sharma Joins Greenberg Strategy

Nov 28 2017

TNS veteran Praveen Sharma has joined research consultancy Greenberg Strategy as Senior Director, Marketing Science & Analytics. More

Eyeota Brings In AsiaPac MD

Nov 28 2017

Local audience data provider Eyeota has appointed early investor Andrew Tu as Managing Director, Asia Pacific. He succeeds co-founder Trent Lloyd, who moves into a global role as EVP Global Publisher Strategy and Products. More

Shopper Data Firm emnos Hires Former dunnhumby Exec

Nov 28 2017

In the US, retail analytics and shopper insight specialist emnos has hired former Symphony EYC and dunnhumby exec Brian Murphy, to lead its global initiatives and develop new business segments. More

JDA and dunnhumby Launch Assortment Optimization Tool

Nov 28 2017

Supply chain solutions provider JDA Software has launched what it describes as the industry's first 'space-aware' assortment optimization solution, in partnership with shopper data firm dunnhumby. The tool uses data science to increase customer loyalty, return on inventory and space. More

Larger Panel for New Pakistan TAM Service

Nov 27 2017

Pakistan's recently established Broadcasters and Advertisers Council (BAC) has extended its official TV ratings deal with Medialogic until at least December 2021. Working with Kantar Media, the firm will expand its panel to cover urban and semi-urban Pakistan with 1,800 households in more than 40 cities. More

Insights Association Backs Ideas in TCPA Petition

Nov 27 2017

US research body the Insights Association, responding to a petition from the Credit Union National Association (CUNA), has urged the FCC to legalise all non-telemarketing calls to a cell phone using an autodialer, where an existing business relationship exists or where calls are free to the recipient. More

Critical Mix Hires Product Development Leader

Nov 27 2017

Sampling and data collection provider Critical Mix has appointed Margit Kittridge in the new role of VP, Digital Products, tasked with leading product development and go-to-market strategy. More

LivingLens Boosts Advisory Board

Nov 27 2017

UK-based capture and analytics provider LivingLens has added industry names Leonard Murphy and Gregg Archibald to its advisory board. More

Dub Adds Diary Tool to IdeaStream Platform

Nov 27 2017

UK-based online qual software and services provider Dub has added a Diary feature to its IdeaStream platform, allowing users to build an activity in the same way they would a survey, but with answers to the same questions submitted on different days. More

InSites Consulting Buys Sydney-based Direction First

Nov 24 2017

European online specialist InSites Consulting has acquired Sydney, Australia-based Direction First, adding to its existing facilities in Belgium, the Netherlands, the UK, the US and Germany. Terms of the deal have not been disclosed. More

Mobile Data Deal for Location Sciences and On Device

Nov 24 2017

In the UK, mobile intelligence company Location Sciences has partnered with mobile MR and sample specialist On Device Research, to help brands and agencies measure media effectiveness and store visit uplift. More

MIT Launches China Urban Research Program

Nov 24 2017

MIT (the Massachusetts Institute of Technology) has launched an urban research and innovation program, which aims to advance city life in China through a range of academic and entrepreneurial activities. More

mySupermarket Adds Intent Data to Eyeota Marketplace

Nov 24 2017

In the UK, grocery shopping comparison web site mySupermarket has made its premium purchase intent data segments available through local audience data firm Eyeota's Private Data Marketplace (PDMP). More

New Advisory Role for Former US Chief Data Scientist

Nov 24 2017

In the US, former White House Chief Data Scientist DJ Patil has joined enterprise platform DataScience.com as an advisor to its product, engineering, and R&D teams. More

Upinion Adds Facebook Messenger Feature

Nov 24 2017

Amsterdam-based software company Upinion has added a feature to its platform, allowing market research through Facebook Messenger's chat facility. More

Former Dun & Bradstreet UK CEO Joins GfK

Nov 23 2017

Dun & Bradstreet's former UK CEO Christian Erlandson is joining GfK as Chief Customer Officer next Monday. He will take over responsibility for sales and business activities across all regions from CEO Peter Feld. More

Dentsu Aegis Buys Oxyma for Merkle Expansion

Nov 23 2017

Marcoms giant Dentsu Aegis Network has agreed to buy Netherlands and Dubai-based performance marketing agency Oxyma Group, which will subsequently be integrated into its Merkle subsidiary. Terms of the deal have not been disclosed. More

New CEO for Gravity4 as Chahal Confirms Charity Focus

Nov 23 2017

In the US, big data ad targeting firm Gravity4 has promoted Kamal Kaur to the role of Chief Executive and Chair, replacing Gurbaksh Chahal, who will now focus 100% of his time on philanthropic goals set through his not-for-profit Chahal Foundation. More

QOR Buys Rights to Australian Lifestyle Survey Panel

Nov 23 2017

Quality Online Research (QOR) has acquired the right to transfer the 100,000 respondents of Australia Post's 'Australian Lifestyle Survey' (ALS) to its own panel, before the ALS closes on 1st December. More

New Funds for Marketing Analytics Firm Supermetrics

Nov 23 2017

Helsinki, Finland-based marketing analytics company Supermetrics has raised EUR 3.5m (£3.1m) in a Series A round of funding, which it will use to further develop its technology. More

Médiamétrie Launches French Social Media TV Ratings

Nov 22 2017

French media research agency Médiamétrie is to launch a service to measure and understand the impact TV programmes are having on social media activity across the country. More

Havas helia CEO Leaves to Lead Tesco Loyalty Scheme

Nov 22 2017

Tash Whitmey, the CEO of Havas Worldwide's customer engagement agency Havas helia, is leaving the business to join Tesco in the newly created role of Loyalty and Membership Director, leading the supermarket giant's Customer Loyalty Marketing scheme. More

Irish Firms Partner for Social Media TV Analysis

Nov 22 2017

Social network analyst Engager has partnered with TAM Ireland to measure how the country's TV audiences engage with social media. More

Kalypso Debuts Product Lifecycle Intelligence App

Nov 22 2017

In the US, global consulting firm Kalypso has rolled out an app called Product Lifecyle Intelligence (PLI), offering clients help in improving product development through data-driven insights. More

Target Data Names VP of Digital Strategy

Nov 22 2017

In Chicago, people-based marketing services firm Target Data has appointed Joseph Lavan as Vice President of Digital Strategy, leading the activation of client data in real-time. More

Twitter and Innovid to Measure In-Stream Video Ads

Nov 22 2017

Twitter has partnered with online video analytics tech developer Innovid, to support delivery and measurement for its In-Stream Video Ads. More

Havas and Hornsby Launch Insights Firm TRIPTK

Nov 21 2017

In New York, marcoms giant Havas US has partnered with former Flamingo/Omnicom Managing Partner Sam Hornsby to launch a brand insight and culture consultancy called TRIPTK. More

Bazaarvoice Plans 100 Hires for New Belfast Office

Nov 21 2017

US-based word-of-mouth specialist Bazaarvoice has opened a new office in Belfast, Northern Ireland, where it plans to hire more than 100 sales and customer service employees over the next three years. The firm has also hired Sophie Light-Wilkinson as Vice President Marketing EMEA. More

Senior Moves at QuenchTec

Nov 21 2017

In the UK, MR technology company QuenchTec has promoted Simon Vaarning to Chief Technology Officer, replacing Bjørn Grønli who is taking on the newly created role of Head of Solutions. More

Element Data Buys BehaviorMatrix Assets and Patent

Nov 21 2017

In the US, artificial intelligence and machine learning specialist Element Data has acquired the assets of BehaviorMatrix, which uses technology to understand human emotions and behavioral cues from digital communications. Terms of the deal were not disclosed. More

Hawley Takes Senior Panel Strategy Role at Lightspeed

Nov 21 2017

In the US, WPP-owned digital data collection specialist Lightspeed has promoted Shaun Hawley to the role of SVP Global Supply, leading strategy for the firm's double opt-in panels and member services, while retaining her current healthcare role. More

Funds for Retail Intelligence Firm GoSpotCheck

Nov 21 2017

In the US, retail intelligence specialist GoSpotCheck has raised $21.5m in a Series B1 round of funding, which it will use to add artificial intelligence and machine learning to its field management platform. More

Growth Funds for In-store Data Provider BeMyEye

Nov 21 2017

Crowdsourced in-store data provider BeMyEye has raised $10.5m in a Series C round of financing, which it will use to accelerate its European expansion and scale the business globally. More

Behavioural Architects Build and Plan

Nov 20 2017

UK-based behavioural economics specialist The Behavioural Architects has announced 'four new significant hires' and says it has 'big plans for further expansion in 2018'. More

Headcount Grows at ResearchBods

Nov 20 2017

Leeds, UK-based agency ResearchBods has announced ten recent hires, including half a dozen additions to its in-house development and operations team as it looks to meet increased demand for its insight and behavioural tracking tools. More

Verisk Hires Former Nasdaq CFO

Nov 20 2017

US data firm Verisk Analytics, Inc. has appointed former Nasdaq CFO Lee M. Shavel as EVP and Chief Financial Officer. SVP Eva Huston will depart 'to pursue opportunities outside the company' after a three-month handover period. More

Gartner Sees Marketing Budgets Slip Back

Nov 20 2017

Marketing budgets in North America have fallen back to 2015 levels in 2017 after three years of growth, according to a survey by Gartner. The proportion of budget spent on marketing technology is also well down on last year. More

New Freshworks Site Tools Include Polls, A/B Testing

Nov 20 2017

Business software firm Freshworks has launched Freshmarketer, a suite of tools focused on optimizing web site conversions and including capabilities for A/B testing, heatmaps, polling / feedback and personalization. More

Infotools Rolls Out Harmoni MR Analysis Software

Nov 17 2017

New Zealand-based MR software provider Infotools has launched a cloud-based platform called Harmoni, which uses machine learning and automation to streamline and improve researchers' analysis of data. More

Dods Buys Stake in Social Media Analyst Social360

Nov 17 2017

UK political information provider Dods Group has acquired a 30% stake in social media monitoring and analysis services provider Social360, for £1.65m in cash. More

Velocity Brings Motion-Based Analytics to Ad Platform

Nov 17 2017

In the US, motion-based analytics specialist Velocity has partnered with programmatic platform provider Beeswax, to help advertisers gauge receptivity to an ad based on how an actual person physically holds and moves their mobile device. More

Ruiz to Lead New Univision Research and Analytics Arm

Nov 17 2017

In the US, Hispanic media giant Univision Communications Inc. (UCI) has promoted Roberto Ruiz to the role of Executive Vice President, leading its newly-formed Research Insights & Analytics group from its offices in New York. More

Outbrain Names Co-CEO

Nov 17 2017

In the US, content discovery and personalization platform Outbrain has appointed David Kostman as Co-Chief Executive Officer, sharing management responsibility with co-founder and CEO Yaron Galai. More

New Leader for IAB Data Center

Nov 17 2017

In New York, the Interactive Advertising Bureau (IAB) has appointed Orchid Richardson as Vice President and Managing Director of its Data Center of Excellence. She replaces Dennis Buchheim, who is now General Manager of the IAB Tech Lab. More

MFour Hires Former Instantly Director Carl Nielson

Nov 17 2017

US-based mobile-first research tech company MFour has hired former Instantly director Carl Nielson as Senior Solutions Executive. In addition, Ayelet Germanski joins as Senior Project Manager, and Nicole Phan as User Experience Designer. More

Survey.com to Add 25 in New Charlotte, NC Office

Nov 16 2017

Boston-based retail intelligence specialist Survey.com has opened a new office in Charlotte, North Carolina, where it plans to hire 25 full-time employees in the next six months. More

CitizenMe Adds 'Expert Network'

Nov 16 2017

London-based personal data firm CitizenMe has added access to an 'Expert Network' to its platform, to connect companies to professionals in the insight industry. More

Michael Mathias Joins Motista as Company President

Nov 16 2017

US-based marketing tech firm Motista, which helps businesses activate 'emotional connections' to predict consumer behaviour, has appointed Michael Mathias as company President. More

SoGoSurvey Launches CX Product

Nov 16 2017

US-based online survey specialist SoGoSurvey has launched a customer experience version of its software, to help businesses measure and explore the relationships between customer satisfaction, customer effort, and customer loyalty. More

VICE Media Rolls Out Youth 'Voices' Platform in UK

Nov 15 2017

New York-based VICE Media is rolling out its 'VICE Voices' youth insights platform and portal in the UK, to capture the opinions of UK millennials and understand what drives their attitudes and behaviour. More

comScore CEO Fulgoni Brings Forward Departure Date

Nov 15 2017

comScore co-founder Gian Fulgoni has brought forward his retirement date, originally planned for the end of next January, and stepped down as CEO. No reason has been given for this change. More

Cognitive Marketing Firm AIQ Launches in US

Nov 15 2017

In the US, a team of former consumer goods and retail marketing execs have launched a 'cognitive marketing' agency, AIQ, which will use shopper engagement data and artificial intelligence (AI) to help brands and retailers communicate with consumers and enhance ROI. More

Join the Dots Debuts 'Caption' Photo Augmentation Tool

Nov 15 2017

Manchester, UK-based agency Join the Dots has launched a photo augmentation tool called 'Caption', which uses a selfie and comment format similar to that used by image messaging app Snapchat. More

SRAXfan Launches for Sports Fan Targeting

Nov 15 2017

In the US, digital marketing and data management platform SRAX has expanded into the sports marketing sector with the launch of a suite of tools called SRAXfan, designed to help identify and target sports enthusiasts. More

ProdegeMR Adds Mobile Verification to Panels

Nov 15 2017

US-based survey sample firm ProdegeMR has added mobile phone verification to its global proprietary online panels. More

New Funds for UK Big Data Firm Hello Soda

Nov 15 2017

Manchester, UK-based text and big data analytics firm Hello Soda has raised £5.5m in a round of funding, which it will use to continue its global growth plans. More

Data-Driven Ad Platform Choozle Raises $6m

Nov 15 2017

Denver, Colorado-based programmatic ad platform Choozle has raised $6m in a Series B round of funding, which it will use to drive general company growth, while continuing to enhance its data-powered products and expand adoption of its platform. More

Harris Launches Same-Day Package Test

Nov 14 2017

Harris Interactive has launched a product called PackTest Express, the latest tool in its digital new product development research suite. More

TVSquared Buys Ad Tracking Firm wywy

Nov 14 2017

Edinburgh-based ad measurement and optimization firm TVSquared has acquired German television ad tracking specialist wywy. Terms of the deal were not disclosed. More

FUEL CYCLE Extends Audience Reach Via 'Panels' Launch

Nov 14 2017

US-based MR and community intelligence platform provider FUEL CYCLE has launched a research sampling capability called Panels, giving clients access to a wider target audience to verify or augment insights derived from their own communities and customer base. More

Batchelor Takes Non-Exec Chair Role at Watch Me Think

Nov 14 2017

In the UK, former BrainJuicer and System1 Group COO Alex Batchelor has joined behavioural research agency Watch Me Think as Non-Executive Chair. More

WHOSAY Adds Personality Trait Data

Nov 14 2017

New York-based influence marketing company WHOSAY has integrated predictive personality characteristics data to analyze millions of posts across social media platforms, and match influencers to brands. More

Collins Joins Askia as Chief Customer Officer

Nov 14 2017

UK-based research software firm Askia has appointed former FocusVision EMEA MD Richard Collins as its first Chief Customer Officer, managing and developing the company's international client base, and taking overall responsibility for the UK office. More

Havas Funds Influencer Marketplace Octoly

Nov 14 2017

Influencer marketplace Octoly has raised $10m in a Series A round of funding, from marcoms giant Havas Group, venture capital firm Otium Venture, marketing business Twin Partners, and the EU's SME Instrument programme. More

US Launch for AI-Backed Researcher response:now

Nov 13 2017

Prague-based response:now, which provides AI-powered market research, has launched in the USA and appointed Dr. Frederick Barber as Managing Director of North America. More

New Financial Chief for Qualtrics

Nov 13 2017

Experience management solutions firm Qualtrics has appointed David Faugno as its new CFO, based at the company's Provo, UT headquarters. More

McDonald to Lead Marketing for New AT&T Ad Tech Unit

Nov 13 2017

Telecoms giant AT&T has named Kirk McDonald as CMO of its (still unnamed) advertising and analytics company, announced in August and led by former GroupM North American CEO Brian Lesser. More

Clarabridge Upgrade Tackles Emojis and More

Nov 13 2017

Text analytics and CEM firm Clarabridge has upgraded its customer intelligence platform to help users go deeper into customer sentiment and share the insights from it. More

20|20 Research Adds Diary and Journal Tool

Nov 13 2017

US-based 20|20 Research has announced an upgrade to the QualBoard digital data collection platform, one of its flagship solutions. More

QuintilesIMS Changes Name to IQVIA

Nov 10 2017

Health data giant QuintilesIMS has changed its name to IQVIA. From November 15th, shares will trade on the NYSE under the new name and new ticker symbol 'IQV'. More

Nielsen Launches Marketing Planning Tool

Nov 10 2017

Nielsen has rolled out a web-based forecasting solution called Marketing Budget Explorer, helping marketers evaluate thousands of combinations of marketing allocations and budget options to make better media planning decisions. More

Igloo Vision Expands Immersive VR Service to US

Nov 10 2017

Shropshire, UK-based virtual reality (VR) company Igloo Vision has opened operations in both the New York and Los Angeles areas, where it will offer access to its '360 degree projection dome' environments. More

Toluna Aims to Define and Lead 'Insights on Demand'

Nov 10 2017

Toluna has announced its intention to define and lead a new business concept and market category, 'Insights on Demand', and says it is collaborating with industry thought leaders and creating educational resources to advance its vision. More

LiveReach Media Buys Ad Targeting Specialist NewFusion

Nov 10 2017

US-based Out-of-Home (OOH) ad analytics specialist LiveReach Media is expanding to Europe through the acquisition of a majority stake in Belgian digital signage ad targeting specialist NewFusion. Terms of the deal were not disclosed. More

MMS and GfK Extend Ratings to Total Video Service

Nov 10 2017

Sweden's audience measurement body MMS has extended its digital ad ratings, produced by GfK, to a 'Total Video' service designed to measure the ROI of cross-platform video ads. This includes linear TV, smart TV, PC, smartphone and tablet devices. More

Pellegrini Named CEO of Not-for-Profit Vividata

Nov 10 2017

Former Simmons Research CEO Pat Pellegrini has joined not-for-profit multi-media and consumer behaviour specialist Vividata as President and Chief Executive. He will join in early December, working closely with the existing team and outgoing President and CEO, Sara Hill. More

AdRoll Promotes Gabriner to CEO

Nov 10 2017

San Francisco-based ad retargeting platform AdRoll has promoted Toby Gabriner to CEO, replacing co-founder Aaron Bell who is moving to the full-time post of Chief Product Officer. More

Fire Takes New Leadership Role at datadecisions

Nov 10 2017

In the US, data, insight and 'action services' provider datadecisions Group has promoted Dino Fire to the role of President of Research and Analytics. More

BARB Head of Insight Leaves to Set Up Measurement Firm

Nov 9 2017

Joe Lewis, Head of Insight at the UK's Broadcasters' Audience Research Board (BARB), is leaving at the end of the year to set up his own audience measurement business, Measured Media Consulting (MMC). More

Four New Panels for Borderless Access

Nov 9 2017

Borderless Access, known as a specialist in emerging markets, has introduced proprietary panels in three distinctly developed economies - Germany, the UK and the US - as well as Egypt. More

GfK Netherlands TAM Contract Extended

Nov 9 2017

SKO, the industry body responsible for the reporting and monitoring of viewing behaviour in the Netherlands, has renewed GfK's television audience measurement (TAM) contract until 31st December 2018. More

Nielsen Adds Comcast STB Data to Local TV Ratings

Nov 9 2017

Nielsen is to integrate set-top box (STB) data from broadcasting and cable television company Comcast into its local TV measurement service. More

App Annie Hires AsiaPac MD

Nov 9 2017

App store analytics firm App Annie has appointed Cindy Deng as Managing Director, Asia Pacific, based in Hong Kong. More

comScore Adds L2 Political Data to TV Ratings Measure

Nov 9 2017

In the US, comScore has partnered with non-partisan political data provider L2, whose voter and commercial targeting information will be integrated with comScore's TV ratings measurement. More

UEGroup Rolls Out Automated UX Platform youXtools

Nov 9 2017

User experience (UX) design and research consultancy UEGroup has launched a cloud-based UX research and analytics platform called youXtools, using AI and machine learning to automate the customer feedback cycle, from collection to action. More

Research Now Unveils Data Enhanced Tracker Tool

Nov 8 2017

Digital data collection specialist Research Now has launched a tool called SmartTracker, allowing clients to connect existing tracker survey data directly to a range of other information sources. More

YouGov Promotes McIntosh to CFO

Nov 8 2017

YouGov Group Chief Strategy Officer Alex McIntosh has been promoted to the role of Chief Financial Officer, replacing Alan Newman who is leaving the company at the end of the year. Both McIntosh and COO Sundip Chahal will be given seats on the Board. More

Healthcare Researcher RG+A Names Head of Research

Nov 8 2017

US healthcare researcher RG+A has appointed Ellen Gordon as Senior Vice President, Head of Research. More

Amex Launches Targeting / Personalization Tool

Nov 8 2017

Financial giant American Express has launched a platform called Amex Advance, which uses machine learning techniques to help marketers customize target audiences, personalize experiences and measure their own marketing effectiveness. More

Resonate Raises $8m Expansion Fund

Nov 8 2017

In the US, consumer intelligence specialist Resonate has raised $8m in growth capital, which it will use to expand its sales efforts targeting B2C brand verticals, as well as agency partners. More

Looker Adds Data Integration Features

Nov 8 2017

Data platform Looker has introduced new features to make it easier to integrate data into existing applications. More

SurveyMonkey Partners with Cint

Nov 7 2017

DIY research company SurveyMonkey has partnered with insights exchange operator Cint, to provide its users with access to the latter firm's 40 million respondents in 100 countries. More

Insights Association Partners with WIRe

Nov 7 2017

US-based industry body the Insights Association and not-for-profit organization Women In Research (WIRe) have partnered to extend their discounts, benefits and resources to members of both groups. More

Clarivate Hires Director of Strategy & Transformation

Nov 7 2017

In London, innovation insights and analytics provider Clarivate Analytics has hired Sam Burridge for a newly created role, Director of Strategy & Transformation in its Scientific & Academic Research group. More

YuMe Launches People-Based Marketing Suite

Nov 7 2017

Digital video ad solutions firm YuMe has launched a People-Based Marketing Suite, allowing cross-screen audience targeting, sequential messaging and attribution for US audiences. More

Isentia to Move Monitoring Roles Out of Aus

Nov 6 2017

Australia-based media measurement firm Isentia is to cut thirty jobs in the country, moving its news monitoring services to Asia. More

New Viewing Facility Opens in St. Louis

Nov 6 2017

Schlesinger Associates affiliate The Insight Lab has opened a new research facility in Downtown St. Louis, MO, USA, boasting 'two uber-contemporary and unique suites for researchers'. More

GE Aviation Partners to Provide Airline Industry Insights

Nov 6 2017

General Electric subsidiary GE Aviation Digital Solutions has partnered with software firm Tableau to provide a visual analytics service for commercial and military airline firms, geared towards improving safety, efficiency and customer experience. More

Microsoft Extends Data Partnership

Nov 6 2017

Microsoft has expanded its partnership with big data and data integration company Attunity, to help clients migrate and integrate data from a variety of sources. More

Maru/Matchbox Hires Three for Qual Center

Nov 3 2017

MARU Group's tech and communities business Maru/Matchbox has appointed three industry veterans for its Qualitative Center of Excellence. More

Meetrics in European MRC Accreditation 'First'

Nov 3 2017

Ad visibility analyst Meetrics has been granted full accreditation by the US-based Media Rating Council (MRC), across both anti-fraud and viewability, including in-app environments. The firm says it is the first in Europe with this combination of awards. More

iHeartMedia Hires Madansky for Research and Data Role

Nov 3 2017

In New York, iHeartMedia has appointed former Yahoo! insights leader Michele Madansky as EVP of Insights, Research and Data Analytics. More

Informa Engage Launches Niche Insights Service

Nov 3 2017

In New York, recently launched B2B marketing specialist Informa Engage has launched a service called Market Spotlights, providing insights on niche B2B audiences. More

Strong Organic Growth for Ipsos in Third Quarter

Nov 3 2017

Ipsos grew its Q3 revenue to EUR 434.0m, equivalent to organic growth of 4.9% and representing 'solid recovery'. Due to currency effects - a fall in the value of the US dollar and pound sterling against the euro - the reported figure was up only 0.5%. More

MRC Revises Mobile and Desktop Measurement Guidelines

Nov 2 2017

In New York, the Media Rating Council (MRC) has released the final version of its Mobile In-App Measurement and Mobile Web Measurement Guidelines. A draft version of the Digital Video Ad equivalent has also been released for comment. More

Isentia Cuts Singapore Team after King Content Closure

Nov 2 2017

Australian media monitoring and intelligence group Isentia has made more than half its Singapore-based content marketing staff redundant, following the recent closure of its King Content business. More

Research Now Adds Survey Authoring Tool to Samplify

Nov 2 2017

Digital data collection specialist Research Now has enhanced its DIY Samplify platform with the addition of a survey authoring tool, designed for individuals with no special research expertise. More

Socialbakers Debuts AI-Based Instagram Prediction Tool

Nov 2 2017

Social media analytics firm Socialbakers has launched an AI-powered performance prediction and optimization tool for Instagram, enabling marketers to identify and monitor their top-performing content, and understand how their competitors are investing their ad budget on the platform. More

Toluna Launches DIY Package Concept Analysis Tool

Nov 1 2017

Community and survey tech provider Toluna has launched a DIY tool called PowerPack, to help marketers understand the overall strengths and weaknesses of their package concepts - at a speed the firm claims is 'ten times faster' than traditional methods. More

Research Now and SEP Launch US Hispanic Panel

Nov 1 2017

In the US, digital research data firm Research Now has partnered with US Hispanic membership platform SABEResPODER (SEP), to launch a platform giving researchers access to more than 750,000 Hispanic consumers across 50 US markets. More

Cid to Lead Netquest Expansion in North America

Nov 1 2017

Online panel and behavioral data specialist Netquest has promoted long-time company exec Enric Cid to the role of Managing Director, North America, leading its expansion into the US. More

Kantar TNS Names Client Dev and Innovation Leader

Nov 1 2017

In New York, Kantar TNS has hired former Nielsen exec Rob Wengel to lead its Client Development team and Innovation practice in North America. More

Eileen Campbell Joins Reimagine Advisory Board

Nov 1 2017

In the US, insights and marketing services holding company Reimagine has given former Millward Brown CEO Eileen Campbell a seat on its Advisory Board. More

Sizmek Partners for HTML5 Video Measurement

Nov 1 2017

In the US, digital ad management platform Sizmek has partnered with DoubleVerify, comScore and Integral Ad Science, to help advertisers measure HTML5 video. More

DIM Revenue Decline Continues in WPP's 'Tough' Q3

Oct 31 2017

WPP's Data Investment Management (DIM) arm has seen third quarter like-for-like revenue fall 2.9%. CEO Sir Martin Sorrell admitted to investors that it had been a 'tough quarter' as the group predicts a 'broadly flat' 2017. More

Nielsen Adds Gracenote Smart TV Data to Marketing Cloud

Oct 31 2017

Nielsen is using real-time smart TV data from its media and entertainment data firm Gracenote, to enhance the audience targeting, consumer analytics and measurement capabilities of its Marketing Cloud data management platform. More

JWT Buys Brazilian eCommerce Specialist Enext

Oct 31 2017

WPP marcoms agency J. Walter Thompson has acquired a majority stake in Brazilian eCommerce and iCloud specialist E-Next Consultoria e Serviços de Internet (Enext). Terms of the deal were not disclosed. More

YouthSight Partners with Video Analyst LivingLens

Oct 31 2017

In the UK, specialist MR agency YouthSight has partnered with video data mining and analysis specialist LivingLens, to capture and analyse video from projects such as its OpinionPanel Community youth research panel. More

Taptica Hires Matomy Co-founder Ofer Druker

Oct 31 2017

Israel-based mobile ad platform Taptica has appointed Matomy co-founder Ofer Druker as Executive Chairman of Tremor Video DSP, its wholly-owned subsidiary for video advertising optimisation and attribution. He will join the company next year. More

Y&R's BAV Group Debuts Social Media Influence Measure

Oct 31 2017

New York-based BAV Group, the insight division of marcoms firm Y&R, has launched a proprietary model called BAVSocial to measure the influence social media has on long-term brand performance. More

Calgary Errors Prompt Canadian Polling Review

Oct 30 2017

Canada's Marketing Research and Intelligence Association (MRIA) is to conduct an independent Inquiry into 'underperforming and conflicting' election polling during recent municipal elections in Calgary. More

Circle Hires Boote to Drive Global Growth

Oct 30 2017

B2B research specialist Circle Research has hired Amanda Boote for the newly created role of Engagement Director, including responsibility for driving global growth and client relationships. More

Zombie Cookie Suit Won't Lie Down

Oct 30 2017

With Halloween on the way, ad targeting company Turn will be looking nervously over its shoulder again after judges overturned an earlier decision regarding 'zombie cookies', and allowed a class action to proceed. The dispute looked to have been settled in January. More

Senior Hire for London's Network Research

Oct 30 2017

London-based agency Network Research has appointed Chris Hall as its new Commercial Director. Starting next Monday, he takes overall responsibility for sales and marketing, and for the custom research team. More

Cognizant Buys Zone

Oct 30 2017

IT and business process consultancy Cognizant is to acquire UK-based agency Zone, whose services include application development, user experience and content strategy. More

Prosper Partners for Consumer Confidence Index

Oct 30 2017

US-based Prosper Insights & Analytics and e-forecasting.com have teamed up to launch a predictive analytics measure, New Consumer Confidence (NCC). More

Thomson Reuters Debuts Data Viz Tool for Lawyers

Oct 30 2017

Elite, the legal products division of business information provider Thomson Reuters, has unveiled a new analysis and visualization package for law firms, allowing them to spot trends as they happen, view forecasts, and create interactive reports and dashboards on any device. More

Vision Critical Names First Chief Customer Officer

Oct 26 2017

Communities and research technology specialist Vision Critical has appointed Kelly Hall as its first Chief Customer Officer, North America, leading its Customer Success team. More

comScore Co-Founder and CEO Gian Fulgoni to Retire

Oct 25 2017

comScore co-founder and CEO Gian Fulgoni is to retire at the end of January, shortly after his 70th birthday. Following this will resume his previous Chairman Emeritus role, and provide the firm with advisory services for a further twelve months. More

Customer Engagement Firm Adbrain Acquired by Ad Tech Firm

Oct 25 2017

London-based Adbrain has been acquired by ad tech platform The Trade Desk, for an undisclosed sum. More

Twitter Submits to MRC Accreditation Process

Oct 25 2017

In the US, Twitter has formally agreed to submit a set of key metrics for accreditation by the Media Rating Council (MRC), which has begun the first phase of the process. More

Hitwise and Kantar Pool Data

Oct 25 2017

Online competitive intelligence provider Hitwise has partnered with Kantar Media to enable marketers to combine data on their audiences' opinions and attitudes with their search and web site visiting behaviour. More

David Rosenblatt Joins Cambiar

Oct 25 2017

US-based MR industry management consultancy Cambiar has appointed David Rosenblatt as Head of its Research and Business Operations practice. More

UserTesting Launches Self-Service My Recruit Solution

Oct 25 2017

In the US, enterprise-grade customer insights platform UserTesting has launched a self-service solution called My Recruit, to enable firms to run studies on web or mobile sites with their own customers, partners, employees, or a niche demographic. More

Pulse Insights Launches Progressive Profiling Tool

Oct 25 2017

In New York, micro survey platform Pulse Insights has launched a tool called Progressive Profiling, allowing marketers to supplement customer profile and preference data programmatically over time. More

Cint Links with eCGlobal to Expand in Latin America

Oct 24 2017

Insights exchange operator Cint has partnered with Latin American online panel and digital MR specialist eCGlobal Research Solutions, to expand its presence in the market. More

Branded Research Hires Nebu Exec to Lead EMEA Sales

Oct 24 2017

San Diego, California-based online panel and technology firm Branded Research has appointed long-time Nebu exec Ian Roberts as Head of Sales, EMEA, based in the UK. More

Deitch Joins P2Sample to Continue 'Aggressive Growth'

Oct 24 2017

In the US, technology-driven sample provider P2Sample has hired former Ipsos and NPD Group exec JD Deitch as Chief Revenue Officer. More

FUEL CYCLE Speeds Up Video Analysis Process

Oct 24 2017

US-based MR and community intelligence platform provider FUEL CYCLE has teamed up with UK-based video insight specialist Voxpopme to launch a video capture and analysis capability. The partners say this reduces the amount of time required to analyze videos from days to minutes. More

MarketSight Adds Three to US Team

Oct 24 2017

Online survey analytics and reporting software specialist MarketSight has appointed Andrew Lazar as Software Development Manager, Nick Kwan as Customer Success Specialist, and Mike Lanza as Inside Sales Representative. More

Neustar and JD Power Link for Automotive Targeting

Oct 24 2017

In the US, consumer data provider Neustar has partnered with auto research specialist JD Power to develop an advanced automotive audience solution for use in targeted marketing campaigns. More

Customer Data Platform ActionIQ Raises $30m

Oct 24 2017

In New York, self-service enterprise customer data platform ActionIQ has raised $30m in a Series B financing round, which it will use for business development and to expand its marketing, sales and engineering teams. More

Neustar Hires New CFO

Oct 24 2017

In the US, consumer data provider Neustar has appointed former Reed Elsevier and PepsiCo exec Carolyn Ullerick as Chief Financial Officer. She replaces long-time CFO Paul Lalljie, who retired last month after seventeen years with the company. More

Ubimo Launches AI-based Location Tool Polaris

Oct 24 2017

Location intelligence tech company Ubimo has launched an AI-powered enterprise platform called Polaris, to help clients understand customer journeys and assess their location-based marketing strategy and ad campaigns. More

Posterscope India Launches rateOOHmeter

Oct 23 2017

In India, Dentsu Aegis Network's Out-of-Home (OoH) division Posterscope has launched a benchmarking tool called rateOOHmeter, in response to 'a lack of neutral, credible and standardised data' in the country. More

Exterion Adds Geo-Targeting Capability to London Buses

Oct 23 2017

In the UK, Out-of-Home (OoH) advertising business Exterion Media has added digital signage on London buses, to display geo-targeted messages relevant to their location, including nearby landmarks and shops. More

MARU Debuts Multi-Market Community Platform

Oct 23 2017

MARU Group's tech and communities business Maru/Matchbox has launched a multi-market community-based intelligence platform called 'Global Connect'. More

MetrixLab Names Greater China MD

Oct 23 2017

Netherlands-based online research and marketing analytics specialist MetrixLab has appointed former Nielsen exec Brady Ni as Managing Director for Greater China, replacing Edwin Song. More

Maru/Matchbox Promotes for COO Role

Oct 23 2017

Research and advisory services provider MARU Group has promoted Demitry Estrin to the role of Chief Operating Officer of its tech and communities business Maru/Matchbox. More

LivingLens Extends North America Team

Oct 23 2017

UK-based video data mining specialist LivingLens has promoted Matt Marontate to the role of Vice President of Sales in Toronto, while Laura Hayner has joined as Customer Success Manager, supporting North American clients from the office in New York. More

Socialbakers Debuts 'First' Social Media Ad Benchmark

Oct 23 2017

Czech Republic-based social media analyst Socialbakers has launched what it describes as the first advertising performance benchmark for social media networks. More

Netflix Disputes Nielsen Ratings Data

Oct 20 2017

TV and movie streaming service Netflix has said Nielsen's new 'Subscription Video On Demand' (SVOD) content ratings' are 'not even close' to accurate, because they do not measure viewing on mobile devices. Nielsen says it is confident in the data it has. More

Kantar Wins Uzbekistan TV Ratings Contract

Oct 20 2017

Kantar has been awarded the contract to provide television viewing ratings in Uzbekistan. More

Confirmit Finds New CFO

Oct 20 2017

Research software firm Confirmit has appointed Halvor Stokke as Chief Financial Officer, following former CFO Ken Østreng's promotion to President and CEO earlier this year. More

Brandwatch Debuts New Social Media Search Tool

Oct 20 2017

Social media intelligence firm Brandwatch has launched an enterprise-level solution called Quick Search, to help users instantly segment all social media data. More

Environics and SiteZeus in Location Intelligence Deal

Oct 20 2017

In Canada, marketing services and data firm Environics Analytics has partnered with location intelligence technology provider SiteZeus, to provide market planning capabilities for restaurants, retailers, convenience stores, and firms in the commercial real estate sector. More

Attest Unveils Brand Intelligence Tools

Oct 20 2017

London-based company Attest has launched two new tools - Brand Intelligence Essentials and 360° - to help brands understand their position in the market. More

HookLogic CEO Named Criteo Chief Strategy Officer

Oct 20 2017

In New York, ad targeting and retargeting specialist Criteo has promoted HookLogic co-founder Jonathan Opdyke to the role of Chief Strategy Officer. More

Medallia Launches Tool to Understand Digital Behavior

Oct 20 2017

Customer feedback specialist Medallia has launched a solution to help companies get a 360-degree view of customers across digital touchpoints. More

MR Assocs Protest Apple's New Tracking Prevention

Oct 19 2017

US and Canadian professional bodies the Insights Association and MRIA have written an open letter to Apple, claiming that its new Safari browser poses 'a severe and almost insuperable problem for online marketing research and analytics'. More

CMB Launches 'Customer Image' Solution

Oct 19 2017

Chadwick Martin Bailey has officially launched a solution called AffinID, allowing brands to assess and develop their 'customer image' - ie what kind of people consumers perceive to be the customers of that brand. More

MFour Hires Sautter as Client Services Leader

Oct 19 2017

Tech veteran Andreas Sautter has joined MFour in the new position of Director of Client Services. More

Lucid Launches Survey Feasibility Tool 'Reach'

Oct 19 2017

Sample marketplace firm Lucid has announced the launch of 'Reach', a machine learning solution providing users of its Fulcrum sample platform with instant feasibility and pricing on a planned study. More

WPP Partners with Customer Data Firm Sitecore

Oct 18 2017

WPP has partnered with customer experience management software company Sitecore, which offers tools for collecting customer data and real-time insights using machine learning. More

UK MR Spend Trimmed while Marketing Budgets Rise

Oct 18 2017

UK market research budgets appear to have fallen for the ninth successive quarter - but at a much slower rate than previously, according to the latest 2017 IPA Bellwether Report. Meanwhile marketing budgets have risen for a net 10% of companies. More

Adhark Debuts Visual Preference Measure

Oct 18 2017

In the US, image performance software company Adhark has launched a platform called Ava (Analytical Visual Assessment), which uses artificial intelligence and machine learning to understand the visual preferences of consumer audiences. More

Eyeota Hires Data Partnerships Leader

Oct 18 2017

Local audience data provider Eyeota has appointed Michael Tuohy as Director, Data Supply, based in the US and overseeing the Data Partner and Publisher Acquisition teams. More

Tobii and Qualisys Link Eye and Body Movement

Oct 17 2017

Eye tracking solutions provider Tobii Pro and motion capture specialist Qualisys have integrated their technologies to provide combined analysis of eye and body movements. More

Catalina Hires Kraft Foods Veteran Tom Corley

Oct 17 2017

Shopper intelligence firm Catalina has appointed Kraft Foods veteran Tom Corley as Global Chief Retail Officer and President of US Retail. More

Crimson Hexagon Expands Leadership Team

Oct 17 2017

In the US, social media monitoring and analysis firm Crimson Hexagon has extended its executive leadership team with the appointments of Lou Jordano and Bud McGann, and the promotion of Dana Miller. More

V12 Data Debuts Auto Purchase Targeting System

Oct 17 2017

US company V12 Data has launched 'automotive purchase-intender audiences', a service allowing brands to target consumers who are actively shopping for vehicles. More

Roy Morgan in Geolocation Partnership

Oct 16 2017

In Australia, Roy Morgan Research has teamed up with Adshel to help advertisers profile and precisely target locations where commuters work and shop - 'not only where they live'. The new service is based on the Helix geo-digital psychographic segmentation tool. More

Kantar to Launch VOD Tool in LatAm

Oct 16 2017

Kantar IBOPE Media is to launch its measurement tool for time-shift viewing and video-on-demand (VOD) platforms in Argentina - a first for Latin America. More

Omnicom Moves C Space into Interbrand Group

Oct 13 2017

Omnicom has moved its online community specialist C Space into its Interbrand Group, and at the same time named C Space CEO Charles Trevail as the new Chief Exec of Interbrand. He succeeds Jez Frampton who is retiring at the end of the year. More

Australian Radio Body Extends, Expands GfK Contract

Oct 13 2017

Commercial Radio Australia (CRA) has extended GfK's radio audience measurement contract by a further five years. The new deal includes investigation of a new multi-million-dollar Measurement Innovation Program (MIP), to explore the potential for a hybrid future for radio measurement. More

84.51 Launches Shopper Personalization Solution

Oct 13 2017

In the US, consumer data provider 84.51 degrees has launched a cross-channel personalization solution called Kroger Precision Marketing, to help CPG product suppliers drive targeted communications that reward shoppers and drive incremental purchases. More

Informa Engage Launches Business Targeting Suite

Oct 13 2017

In New York, recently launched B2B marketing services business Informa Engage has introduced a suite of account-based marketing (ABM) capabilities, using its global database of more than 30 million business decision makers and 1,000 plus data segments. More

Dempster Named President of Merkle Americas

Oct 13 2017

Data-driven CRM and performance marketing agency Merkle has promoted Craig Dempster to the newly created role of President, Merkle Americas, responsible for overseeing all regional operations, including sales, account management, solutions, services and marketing. More

Userlytics Launches Multilingual Usability Testing

Oct 13 2017

US firm Userlytics has launched a multilingual remote user testing service, allowing for native language online usability testing in 'any' country. More

Adobe Hires Former Experian Exec as ANZ MD

Oct 13 2017

Software giant Adobe has appointed former Experian ex Suzanne Steel as Managing Director for Australia and New Zealand. She will join in late November. More

Research Now and SSI to Merge

Oct 13 2017

Digital data solutions leaders Research Now and SSI have signed a merger agreement. Terms of the deal have not been disclosed. More

JD Power CEO Finbarr O'Neill to Retire

Oct 12 2017

Finbarr O'Neill, CEO and President of California-based auto research specialist JD Power, is to retire from the company next spring. More

DJS Research Expands to Yorkshire

Oct 12 2017

UK-based full-service agency DJS Research has opened an office in Leeds, Yorkshire, where Simon Driver will lead the research division and Matthew Coulling will oversee operations. More

Publicis Launches 'Spine' Data and Analytics Arm

Oct 12 2017

Marcoms group Publicis has launched an initiative called Spine, which brings together its data assets, technology and appropriate talent to help clients turn data into business insight. It will be led by Lisa Donohue, as Chief Executive Officer. More

Painted Dog Research Launches Data Tech Division

Oct 12 2017

Perth, Australia and Bristol, UK-based Painted Dog Research has launched a Data Technology division, led by Director Matt Gibbs, who is based in the UK. Meanwhile former ThinkField exec Andrew Lim has recently joined the company's Data Tech team in Australia. More

EdgiLife Debuts Tool for Organic Product Research

Oct 12 2017

In the US, consumer engagement specialist EdgiLife has launched a tool called Rapid Test and Learn, to help CPG brands engage with and understand the natural and organic category. More

Horizon Launches OoH Audience Targeting Tool

Oct 12 2017

In New York, data-driven marketing specialist Horizon Media has launched an Out-of-Home (OoH) audience targeting platform called AMP, fuelled by crowd analytics technology called Mira. More

Launch of Media Insights Platform Wicket Scorecard

Oct 11 2017

Seattle, US-based start-up Wicket Labs has launched an audience insights platform for media and entertainment companies, called Wicket Scorecard - and has announced a $2m seed financing round. More

Pelmorex Buys Mobile Data Platform Addictive Mobility

Oct 11 2017

Canadian weather data and insights specialist Pelmorex has acquired Ontario-based mobile-first data management and media buying platform Addictive Mobility, for an undisclosed sum. More

New Firm for UK Media Researchers Brennan and Elms

Oct 10 2017

In the UK, former Thinkbox media researcher David Brennan and former Carat Insight MD Sue Elms have set up a new consultancy called BE Insight, to help clients maximise the value of their existing and future intelligence resources. More

Cint and Narrative I/O in Data Deal

Oct 10 2017

Insights exchange operator Cint has partnered with data commercialization platform Narrative I/O, to give clients access to 'self-declared' first-person data. More

Q One Tech and thinqonline Link for US Expansion

Oct 10 2017

Research software firm Q One Tech Partners has hooked up with New York-based MR software, services and solutions provider thinqonline to expand the market presence of its panel management platform. More

Spatially Brings Location Targeting to Smaller Stores

Oct 10 2017

In the US, location intelligence specialist Spatially has launched its debut product, Spatially Ads, through which brick-and-mortar businesses can tap into the characteristics of their physical location to target customers. More

Accenture Names Predictive Analytics Leader

Oct 10 2017

Global management consultancy Accenture has appointed Nikki Mendonça as President of Intelligent Marketing Operations, managing a team which will use predictive analytics to help clients target and attract the right kind of customers across marketing channels. More

NICE Debuts Satmetrix Voice of Customer Tool

Oct 10 2017

In the US, enterprise software solutions provider NICE has added a Voice of the Customer (VoC) tool to its self-service analytics platform, to give clients a 'total' real-time view of the customer experience. More

Data Products and Services Lead YouGov Charge

Oct 9 2017

YouGov has released preliminary results for the year ended 31st July 2017, with revenue up 9% on a constant currency basis to £107.0m, and adjusted profit before tax up 24% to £16.4m. More

Toluna Integrates Passive Digital Behaviour Data

Oct 9 2017

Online community and survey tech provider Toluna has integrated passive data-based Digital Tracking within its end-to-end real-time insights platform. More

US Opening for Join the Dots

Oct 9 2017

Manchester, UK-based consumer insight agency Join the Dots is to open an office in New York, led by Jeff Haselum who has been promoted to Head of US Research. More

YouGov Finance Head to Retire

Oct 9 2017

YouGov CFO Alan Newman has informed the Board of his intention to retire by the end of the year. The recruitment process for his successor is underway. More

Costa to Lead AskingCanadians

Oct 6 2017

Toronto-based Data collection company Delvinia has hired former Verve and Research Now employee Suzanne Costa as Executive Director of its AskingCanadians business. More

Toymaker 'Loses Bottle' over Ethics of Aristotle

Oct 6 2017

Toymaker Mattel has reportedly cancelled the launch of another connected device aimed at children. 'Aristotle' was designed to collect and store data about children's activity, acting as both baby monitor and voice-controlled computer. More

Kantar Media Partners for Audience Data Innovation

Oct 6 2017

Kantar Media has teamed up with software firm TechEdge to create a dedicated audience analytics software unit, focused on bringing innovative products to market. Andreas Velter will lead the new business, reporting to Kantar Media CEO & Chairman Andy Brown. More

Discuss.io Hires in US, Bolsters UK Team

Oct 6 2017

Online video research firm Discuss.io has added Dawn Re and Beth Winter to its Business Development team and Ashley Wali to the Product team, all based in the US; meanwhile Senior Account Manager Zuzka Žilková relocates to the London office. More

B2B Specialist Demandbase Upgrades ABM Offer

Oct 6 2017

B2b marketing tech firm Demandbase has launched an upgraded Account-Based Marketing (ABM) Platform, which integrates targeting, engagement and conversion solutions. More

Cash for Digital Marketing Firm QuanticMind

Oct 6 2017

Predictive analytics and ad management specialist QuanticMind has raised $20m in Series B funding, for use in hiring and product development. More

YouGov Profiles Replaces TGI at Dentsu Aegis

Oct 5 2017

Media group Dentsu Aegis Network has signed a two-year licence to use YouGov's segmentation and media planning tool Profiles for its audience understanding, strategy and activation needs. The group previously used Kantar TGI. More

IBM Buys Australian Agency Vivant

Oct 5 2017

Tech giant and big data pioneer IBM has acquired Sydney's data and insights-based design agency Vivant, for an undisclosed sum. More

Google Woos Publishers with 'Insights Engine' Suite

Oct 5 2017

Along with a host of hardware launches this week, Google has announced the roll-out of the 'Insights Engine Project', including six products using machine learning to promote data visualization and integration. More

AnalyticsIQ Adds Gravy to Create New Segments

Oct 5 2017

Location intelligence firm Gravy Analytics has announced the integration of its behavioral data with predictive consumer marketing data from AnalyticsIQ, to offer audiences of high-value consumers for ad campaigns. More

Twitter Ads Integration for Brandwatch

Oct 5 2017

Brighton, UK-based social media intelligence Brandwatch has announced its first direct integration with Twitter Ads. Clients of its audience analytics product can upload 'fine-tuned' lists of Twitter users for highly targeted paid campaigns. More

Funds for Data Firm Bluecore

Oct 5 2017

Bluecore, which integrates customer and catalog data to help businesses target and personalise communications, has secured $35m in a Series C round of financing, and will invest in product development and accelerated delivery of services. More

Unruly Trio Bow Out

Oct 4 2017

The three founders of London-based video ad distribution and tracking platform Unruly are stepping down from their roles, two years on from its acquisition by Rupert Murdoch's media group News Corp. More

Gartner Considering Sale of CEB Division

Oct 4 2017

Tech consultancy Gartner is 'exploring and evaluating strategic alternatives', including a possible sale, for its CEB Talent Assessment business, formerly SHL. More

Eight Launches Give Sprinklr 'Unified CXM Platform'

Oct 4 2017

Customer Experience Management software firm Sprinklr has announced no fewer than eight new integrated products within its 'Experience Cloud' solution, making it 'the first unified CXM platform for the enterprise with a foundation in social'. More

Verve Hires Signal North American Push

Oct 4 2017

UK-based online communities expert Verve has expanded its North American offer, with the appointments of Marlene Kohn as VP Business Development and Kristin Render as Senior Research Manager. Bogdan Bucur, Director of Operations in London, also joins the Verve Chicago team. More

System1 Upgrades Concept Test Technique

Oct 4 2017

UK-based agency System1 has upgraded its award-winning Predictive Markets idea testing technique. Next Generation Predictive Markets draws on learnings from over 40,000 tests and promises clients 'improved accuracy and greater speed at a lower cost'. More

Yahoo Breach Even Bigger Than Thought

Oct 4 2017

Fallen Internet giant Yahoo has revealed that all three billion of its user accounts were compromised in the 2013 security breach - not the mere one billion previously acknowledged. More

Fuel Cycle Integrates SurveyGizmo Solutions

Oct 4 2017

SurveyGizmo's enterprise-level self-serve research solutions can now be launched directly from FUEL CYCLE's mobile-first MR and community intelligence platform, following a partnership between the two firms. More

'Motivology' Firm ITA Buys Chadwick Martin Bailey

Oct 3 2017

Corporate engagement solutions firm ITA Group has acquired Boston-based market research and strategy firm Chadwick Martin Bailey (CMB), for an undisclosed sum. More

Former Lightspeed Exec Dan Fitzgerald Joins Reimagine

Oct 3 2017

Insights and marketing services holding company Reimagine has appointed Dan Fitzgerald, previously Chief Client and Marketing Officer at Lightspeed, to its leadership team as Managing Partner. More

Canada's WiseSample Becomes WiseWorks

Oct 3 2017

Canadian-based sample tech and research solutions agency WiseSample has rebranded as WiseWorks, and launched a number of new products. More

KPMG Hires for Fast-Growing Advisory Team

Oct 3 2017

In Australia, KPMG has appointed former Virgin Australia Chief Customer Officer Mark Hassell as a Partner, leading customer and brand transformation for its new Customer, Brand and Marketing advisory business. More

comScore and PlaceIQ Measure Real World Ad Impact

Oct 3 2017

comScore has teamed up with location intelligence firm PlaceIQ to launch a joint solution measuring lift in retail visits resulting from TV, mobile and desktop advertising. More

J.D. Power Promotes for New Senior Data Role

Oct 3 2017

In the US, J.D. Power & Associates has promoted Thomas King to the new position of Senior Vice President of Data & Analytics. More

Influence Marketing Firm WHOSAY Gets Physical

Oct 3 2017

In New York, influence marketing company WHOSAY has launched a division focusing on shopper marketing campaigns at the time of purchase. More

Shaw Steps Down from QuenchTec CEO Role

Oct 2 2017

Recently formed research software firm QuenchTec has announced that Chief Executive Allan Shaw is stepping down from his position at the end of December, for health reasons; and that Mark Van Walwyk will replace him as CEO. In addition, Nick Southwood joins as Sales Director for the UK. More

Ebiquity Figures Bolstered by New Products

Oct 2 2017

UK firm Ebiquity has announced Interim Results for the six months ended 30th June, with revenue of £44.6m, flat on a like-for-like constant currency basis. The group says its Advertising Intelligence subscription services have returned to growth on the back of two new metrics products. More

Senior Moves and Hire for Nielsen Sports

Oct 2 2017

Nielsen Sports has shuffled and strengthened its leadership team. Middle East leader Jon Long will move to London in January as MD, UK and Ireland, to be joined by Richard Brinkman, former Global head of KantarSport. Long replaces Jon Stainer who has moved to an expanded MD Americas role. More

Cambridge Analytica Rolls Out TV Targeting Product

Oct 2 2017

US-based behavior change company Cambridge Analytica has launched a TV targeting product, SelecTV, via its brand-focused division, CA Commercial. More

Funds for West Coast Researcher GroupSolver

Oct 2 2017

US-based consumer research tech firm GroupSolver has completed a $1 million financing round, which will be used to expand the company's platform and increase its sales and marketing capabilities. More

iModerate Adds Video Response Option

Oct 2 2017

MR tech developer iModerate, a division of 20|20 Research, has enhanced its online chat solution by integrating the ability to collect video responses from participants. More

OnePoint Global Updates My Surveys App

Oct 2 2017

UK-based mobile survey solutions firm OnePoint Global has launched the latest version of its My Surveys app, promising 'a unique and highly branded experience' as well as the option to collect data whilst the participant is off-line. More

comScore Board Additions Help Fend Off Lawsuit

Sep 29 2017

comScore has given Wesley Nichols, Paul Reilly and Bryan Wiener seats on its Board of Directors, as part of its settlement agreement with one of its largest shareholders Starboard Value. More

Voxpopme Launches Qual Tool for Diary Studies

Sep 29 2017

UK-based video insight specialist Voxpopme has launched an app-based qualitative solution called Moments, for use in diary studies. More

Former Ipsos CEO Liz Musch Joins Verto Analytics Board

Sep 29 2017

Digital media measurement firm Verto Analytics has given former Ipsos CEO Liz Musch a seat on its Board of Directors. More

Larger Beijing Offices for B2B International

Sep 29 2017

UK-based research provider B2B International has relocated its Asian headquarters in Beijing, to expand its in-house fieldwork capacity. More

CoolTool Launches In-Browser Emotion Measurement

Sep 29 2017

San Francisco-based consumer research platform CoolTool has launched a product called 'Emotions in Browser', which measures respondents' emotions without the need for them to install an app, only requiring them to have a camera on their laptop or smartphone. More

Nielsen Rolls out Audience Activation Tools in Hong Kong

Sep 29 2017

Nielsen has rolled out its Media Impact and Marketing Cloud in Hong Kong, to help marketers and media execs plan and activate audiences across multiple platforms. More

IBM Launches On-the-Spot Analytics Solution

Sep 29 2017

IBM has launched the 'Integrated Analytics System', which gives users access to advanced data science capabilities and the ability to work with their data across private, public or hybrid cloud environments. More

Forrester Debuts Consumer Experience Sharing App

Sep 28 2017

US research and advisory firm Forrester has launched an app called Tap, allowing consumers to suggest how brands can improve their customer experience. More

comScore Hires CIO, Promotes for CTO Role

Sep 28 2017

In the US, comScore has appointed Joseph Rostock as Chief Information Officer, leading the technology division, and at the same time promoted Yvonne Bigbee to CTO, reporting to him. More

JICWEBS Offers ABC Audit to Tackle Online Ad Fraud

Sep 28 2017

In the UK, the Audit Bureau of Circulations (ABC) is to provide independent audits to companies providing anti-fraud products, under a scheme launched by the country's Joint Industry Committee for Web Standards (JICWEBS). More

WPP's Wavemaker Names Global Chief Client Officer

Sep 28 2017

In Chicago, WPP's content division Wavemaker has appointed Aaron Smith as Global Chief Client Officer. He will take up the role next Monday. More

Meredith Creates Chief Marketing and Data Officer

Sep 28 2017

American media conglomerate Meredith Corporation has promoted Alysia Borsa to the newly created role of Chief Marketing and Data Officer, leading first-party data strategy and management, consumer and advertiser insights and analytics, and corporate marketing strategy. More

Lotame Adds Insights and Data Segments to aiTV

Sep 28 2017

Cross-screen data management platform (DMP) Lotame has added new tools to its aiTV suite of products, to help marketers understand who their audience is beyond estimated age and gender, and how certain TV ads affect purchasing. More

Funds for Insights and Targeting Platform SpotRight

Sep 28 2017

In the US, audience insights and targeting platform SpotRight has raised $6.75m through a combination of equity and debt funding, which it will use to expand product capabilities and drive its next phase of growth. More

Nielsen to Acquire Visual IQ

Sep 27 2017

Nielsen has agreed to acquire multi-touch attribution and marketing mix modelling specialist Visual IQ, which measures ROI at both the individual person and store level. Terms of the deal were not disclosed. More

IHS Markit Buys automotiveMastermind

Sep 27 2017

US-based energy and environment intelligence specialist IHS Markit has acquired automotiveMastermind, a provider of predictive analytics and marketing automation software for the US automotive industry. Terms of the deal were not disclosed. More

Critical Mix Launches Insight Collaboration Tool CMIX

Sep 27 2017

US-based sampling and data collection provider Critical Mix has launched a service called CMIX, offering a collaborative method for creating insights for business decisions. More

comScore Launches 'Activation' Targeting Suite

Sep 27 2017

comScore has launched an ad targeting product suite called 'Activation', using a combination of big data, artificial intelligence and machine learning assets. More

Phone Data Collection Firm Survox Acquired

Sep 27 2017

In the US, respondent targeting and phone data collection solutions provider Survox has been acquired by enterprise software business Enghouse Systems. Terms of the deal have not been disclosed. More

Next15 Reports First Half Growth

Sep 27 2017

Marcoms group Next15 has reported a 16% rise in half-year revenue to £93.5m (with organic growth accounting for 2%). The firm's data and insights division now accounts for 6% of group revenue, compared to less than 2% two years ago. More

GroupM Launches TV Targeting Firm Finecast

Sep 27 2017

In the UK, WPP's media investment arm GroupM has launched an addressable TV targeting company called Finecast, helping advertisers deliver relevant ads to viewers across multiple on demand, linear and live streaming TV environments. More

ESOMAR Congress Review: The Right Balance

Sep 27 2017

DRNO's Nick Thomas wraps up his review of the 70th Congress with a general verdict - and as you may have guessed after the first three reviews, it's a good one. Not by any means unqualified however - whisper it low, he'll even have a go at the clients. Part 4 of 4. More

Cint Names Thornton COO, Carlsson Innovation Chief

Sep 26 2017

Cint has relocated Deputy CEO Richard Thornton from San Francisco back to London, taking the new role of Chief Operating Officer; while Oscar Carlsson has been appointed Chief Innovation Officer, based in San Francisco. Greg Dunbar and James Rogers are also promoted to new EVP roles. More

ESOMAR Congress Review: Pollsters, Students and Robots

Sep 26 2017

Contrary to what you might have concluded from our last two reports, there was lots of talk in Amsterdam about both the great trends shaping market research, and the specifics of current projects and problems. Our correspondent Nick Thomas found some gems in the latter. Part 3 of 4. More

Ipsos Launches DUEL Stimuli Screening Approach

Sep 26 2017

Ipsos Marketing has launched a screening approach called DUEL, which taps learnings from behavioral science and cognitive psychology to capture consumer reactions without the use of scaled responses. More

Survey Software Veteran John Rousay Joins Voxco

Sep 26 2017

Montreal, Canada-based research software firm Voxco has hired Askia veteran John Rousay as a member of its global sales team, responsible for expanding the firm's presence in the UK market, while contributing to its growth in North America. More

System1 Launches Video Content Tracker

Sep 26 2017

UK-based behavioural science specialist System1 has launched a product called the Digital Content Tracker, to measure emotional response to a brand's online video content against that of its major competitors. More

NelsonHall Names Cognitive Services Research Leader

Sep 26 2017

In the US, global analyst firm NelsonHall has appointed Dave Mayer as Senior Analyst, responsible for its RPA & Cognitive Services program, driving research in robotic process automation (RPA), artificial intelligence (AI), cognitive business and machine learning. More

Nielsen Sues comScore over 'Extended TV' Plans

Sep 25 2017

Nielsen has filed a lawsuit to prevent comScore from launching a new service called Extended TV. The service uses data from Nielsen's PPM technology, to which comScore and others gained access at the time of the Arbitron buy, but in a way Nielsen says is outside the scope of that agreement. More

Four New Offices and Two Senior Hires for Qubit

Sep 25 2017

Marketing personalization tech firm Qubit has promoted Joe Smith to Chief Revenue Officer and appointed Leah Anathan as CMO, and says it is hiring across multiple locations across three continents. More

Nielsen Adds Tools to BASES Forecasting Platform

Sep 25 2017

Nielsen has enhanced its proprietary financial forecasting platform, Nielsen BASES Volumetric Forecasting, with the addition of three new solutions. The new tools aim to make financial forecasting easier and more flexible through the innovation process. More

Funds for Business Analytics Firm Incorta

Sep 25 2017

Real-time analytics platform Incorta has announced an additional $15m in funding led by new investor Kleiner Perkins. The money will boost product development, sales and marketing, contributing to he firm's international expansion. More

MR Industry Growth at Highest Level Since 2010

Sep 22 2017

Last year saw the MR industry experience its highest level of growth since 2010, according to the latest study by international association ESOMAR. More

ESOMAR Congress Review: The Getaway

Sep 22 2017

Still looking for that killer session or stand-out moment of inspiration, DRNO's roving / raving reporter Nick Thomas continues to avoid the methodological and technology-related papers at the 70th Congress in Amsterdam. Part 2 of 4. More

Consumer Intent Platform System1 Raises $270m

Sep 22 2017

Venice, California-based consumer intent analysis platform System1 has completed a $270m financing round, which it will use for product development and to extend support for its partners. More

Emotion Measurement Firm Canvs Names New COO

Sep 22 2017

In New York, language analytics and emotion measurement specialist Canvs has appointed James Delaney as Chief Operating Officer, in charge of sales, marketing and client operations. More

Unruly Launches Custom Audience Targeting in SE Asia

Sep 22 2017

London-based video ad distribution and tracking platform Unruly has launched a new targeting capability, to help advertisers across South East Asia connect with those consumers most likely to emotionally engage with a specific ad. More

WPP Buys Controlling Stake in Pierry

Sep 22 2017

WPP marcom network Wunderman has acquired a majority stake in digital marketing agency Pierry, as part of its strategy to focus on technology, data and digital content. Terms of the deal were not disclosed. More

Macromill / MetrixLab Buys Acturus

Sep 21 2017

Tokyo, Japan-based online specialist Macromill has acquired US-based research agency Acturus through its MetrixLab US subsidiary. Terms of the deal were not disclosed. More

Nielsen and clypd Link for Linear TV Targeting Solution

Sep 21 2017

Nielsen has partnered with audience-based TV sales specialist clypd, to offer a syndicated linear TV targeting solution for marketers and agencies seeking to plan and buy using demographics beyond age and gender. More

Salesforce Sets Up $50m Artificial Intelligence Fund

Sep 21 2017

In the US, CRM software giant Salesforce has set up a $50m artificial intelligence (AI) fund through its Salesforce Ventures corporate investment arm. Funds will be used to help AI start-ups grow their businesses. More

Former Aimia /dunnhumby Exec Poyser Joins Ecrebo

Sep 21 2017

In the UK, point of sale (POS) consumer targeting specialist Ecrebo has appointed former Aimia and dunnhumby exec Michael Poyser as Chief Analytics Officer. More

App Data Firm mParticle Raises $35m

Sep 21 2017

In the US, app data platform mParticle has raised $35m in a Series C round of funding, which it will use to launch and roll out its IDSync enterprise-level identity resolution offering. More

Cello First Half 'Encouraging' Despite Revenue Dip

Sep 20 2017

UK-based pharmaceutical and consumer insight / marketing group Cello has reported a £2.1m fall in revenue to £78.7m for the six months to 30th June 2017. Like-for-like, constant currency gross profit increased 9.3% in the Health division but fell by 5.0% in Cello Signal. More

Product Specialist Pivot Merged with UX Agency MadeByPi

Sep 20 2017

In the UK, recently launched digital product consultancy Pivot has merged with full-service digital user experience (UX) agency MadeByPi. Terms of the deal were not disclosed. More

Keli Launches 'Winston' Video Analysis Tool

Sep 20 2017

Video-first social media company The Keli Network has launched a video analysis tool called Winston, with the aim of increasing engagement with the company's content. More

Funds for Voice Analytics Firm TalkIQ

Sep 20 2017

In the US, conversation analysis specialist TalkIQ has raised $14m in a Series A round of funding, which it will use to grow the company across both existing and new industries. More

WEVO Raises Funds for Web Site Testing Tool

Sep 20 2017

In the US, marketing technology start-up firm WEVO has raised $1.6m in seed funding, which it will use to launch its platform for testing and improving web site conversion. More

Data Firm Outra Launches, Led by Former dunnhumby CEO

Sep 19 2017

Former dunnhumby CEO Simon Hay has been hired to lead a new company called Outra, which will connect data, insight and opinions to target consumers based on their attitudes and behaviour. The team also includes former Tory party strategists Jim Messina and Lynton Crosby. More

Sparq Platform Adds AI Apps and Content Sharing

Sep 19 2017

Canada-based communities and research technology specialist Vision Critical has expanded its Sparq 3 customer intelligence platform, with the addition of new features such as artificial intelligence (AI) apps to optimize engagement and an enterprise-grade content sharing platform. More

maslansky + partners Launches Data-Driven Message Tool

Sep 19 2017

Omnicom-owned MR and strategic consulting firm maslansky + partners (m+p) has launched an interactive tool called Dynamic Response, which helps clients word their messages in response to issues and crises, based on analysis of previous responses. More

Former GfK Leader Hausruckinger Joins NPD

Sep 18 2017

Consumer tracking company The NPD Group has announced the appointment of former GfK leader Gerhard Hausruckinger as Group President for Europe and APAC. More

Worldpanel Upgrades UK Shopper Motivation Offer

Sep 18 2017

In the UK, Kantar has launched Worldpanel Plus, promising its 'biggest sample yet' of smartphone users providing insight into their shopping motives and behaviour. More

Purchase Data Panel and Apps Roll Out in UK

Sep 18 2017

Retail purchase and attitude data firm InfoScout, now a subsidiary of pricing intelligence specialist Market Track, is launching its services in the UK from January. More

Nielsen Adds Five Years to Swedish Ratings Contract

Sep 18 2017

Sweden's audience measurement body MMS has extended Nielsen's contract for TV and video viewing data by five years. More

Tegla Tool Analyses In-Store Customer Journey

Sep 18 2017

Retail mapping and shopper tracking technology firm Tegla Retail has launched a Tracker tool which uses augmented reality to map shoppers' behavior from store entry to checkout, in brick and mortar sites. More

IRI Adds E-Commerce EPOS Tool

Sep 15 2017

Retail and healthcare data firm IRI has added an E-POS Measurement Solution to its E-Commerce Solutions Suite, offering granular data on categories, brands, individual items (UPC level) and weekly POS data on e-commerce purchases at the individual retailer level. More

Lucid and ProdegeMR Partner for European Growth

Sep 15 2017

US-based survey sample firm ProdegeMR has partnered with Lucid, whose Fulcrum distribution channel will aid its expansion in the European market. More

New Leaders for Indian Audience Metrics Body MRUC

Sep 15 2017

The Board of Governors of Indian audience measurement body MRUC has elected Ashish Bhasin as Chairman and Pratap Pawar as Vice Chairman More

Carr to Drive Client Transformation for ZappiStore

Sep 15 2017

Automated MR technology company ZappiStore has appointed former Millward Brown exec Jared Carr as its new VP of Strategic Client Transformation. More

Confirmit Partners to Add SMS Options

Sep 15 2017

Online survey pioneer Confirmit has announced a partnership with mobile messaging firm Infobip, offering enhanced international SMS capabilities and coverage to those engaged in research, customer experience and employee engagement programmes. More

Expanding DoubleVerify Hires German Leader

Sep 15 2017

DoubleVerify, which provides digital media measurement software and analytics, has appointed Olaf Mahar as MD of its operations in Germany. More

Lotame Appoints Chief Revenue Officer

Sep 15 2017

Data exchange and DMP Lotame has appointed Eric Marterella as Chief Revenue Officer, based in its New York City office and overseeing all revenue-focused and client retention initiatives worldwide. More

RAIT Buys GfK's Baltic Custom Research Operations

Sep 14 2017

Full-service agency RAIT, which is based in the Baltic Republics of Estonia, Latvia and Lithuania, has acquired GfK's custom research operations in the region, excluding the GfK Retail and Technology arm. Terms of the transaction have not been disclosed. More

Global Roll-Out for comScore's Free Viewability Measure

Sep 14 2017

comScore has announced a global roll-out for its free Viewability measurement service, which allows users to measure digital campaigns continuously within and across publishers and ad networks. More

New Leaders for LiveRamp as May Moves to Group Role

Sep 14 2017

In the US, enterprise data and analytics company Acxiom has named James Arra and Anneka Gupta as co-Presidents of its customer data 'onboarding' business LiveRamp. They replace Travis May, who is moving to the newly created role of Chief Growth Officer for Acxiom. More

Ignite-TEK Debuts Passive Customer Feedback Tool

Sep 14 2017

In the US, customer experience tech firm Ignite-TEK has launched a tool called LucidVueCX, to help marketers passively collect customer feedback. More

Ipsos Expands Behavioral Science Practice in NYC

Sep 14 2017

In New York, Ipsos has announced that academic Jesse Itzkowitz is joining its Behavioral Science Center. More

Imperium and TrueSample to Merge

Sep 12 2017

In the US, MR data quality and anti-fraud solutions specialist Imperium is to merge with online data quality provider TrueSample. Terms of the deal have not been disclosed. More

Critical Mix Europe Hires Former Lightspeed Execs

Sep 11 2017

US-based sampling and data collection provider Critical Mix has appointed former Lightspeed execs Matt Shepherd and Jon Williams as Sales Directors in its London office. More

LivingLens / Cello Health Insight in Two-Year Deal

Sep 11 2017

UK-based video data mining and analysis specialist LivingLens has signed a two-year agreement to provide Cello Health Insights with video capture and analytics services. More

New Funds for Live Streaming Analyst Maestro

Sep 11 2017

In the US, live streaming engagement and analytics platform Maestro has raised $3m in a Series A round of funding, with which to develop its presence on the esports and gaming sectors while expanding into new verticals. More

Vision Critical Buys Insight Sharing Platform Pressly

Sep 8 2017

In Canada, communities and research technology specialist Vision Critical has acquired software company Pressly, which offers a platform for the curation and distribution of content. Details of the transaction have not been disclosed. More

cogint, Blue Focus Combine Assets, Launch New Firm

Sep 8 2017

US data intelligence specialist cogint and Hong Kong-based marcoms firm BlueFocus are to combine assets to form a new global marketing services organization. As part of the deal, cogint will spin off its data and analytics operations and assets into a separate company called Red Violet. More

Lightspeed's Bonnie Breslauer Joins Active Measure

Sep 8 2017

Los Angeles-based tech-driven panel company Active Measure has hired former Lightspeed Research exec Bonnie Breslauer for the newly created role of Chief Customer Officer. More

Nielsen Brandbank Opens First Content Studio in US

Sep 8 2017

Nielsen Brandbank - which collects, manages and distributes FMCG product and brand image content - has launched its first full-service content studio in the US. More

MetrixLab Hires Former Future Thinking UK MD

Sep 8 2017

In London, online research and marketing analytics firm MetrixLab has appointed former Future Thinking UK MD Claudia Strauss as Senior Client Director. More

Analytics Partners Hires for European Expansion

Sep 8 2017

New York-based marketing analytics firm Analytics Partners has opened an office in Hamburg, Germany, and hired former Research Now exec Achim Schoeneich as Managing Director. More

Brandwatch Launches Social Intelligence Maturity Model

Sep 8 2017

Social media intelligence specialist Brandwatch has launched a free tool called the 'Social Intelligence Maturity Model' (SIMM), to measure the value of a business's social media strategy and guide its future growth. More

Microsoft Patents Opinion Search Engine

Sep 7 2017

Microsoft has patented a tool called the 'Opinion Search Engine', to help companies collect and understand customer feedback and product reviews across the web, and to help consumers with their product choices. More

Lithium to Acquire Jive's Online Community Business

Sep 7 2017

In the US, social media management and online community solutions provider Lithium Technologies has acquired Jive Software's external communities business, Jive-x, for an undisclosed sum. More

Consensus Point Adds Hunnu Tool to ZappiStore

Sep 7 2017

Prediction market research, analytics and software specialist Consensus Point has launched its Hunnu tool on ZappiStore's automated research platform. More

Accenture Interactive Buys MATTER Innovation Firm

Sep 7 2017

In the US, customer experience and analytics specialist Accenture Interactive has acquired design and innovation firm MATTER, whose range of services includes customer journey mapping, user testing, analytics, design research, product definition and branding. Terms were not disclosed. More

French Named Lightspeed CEO for EMEA

Sep 7 2017

WPP-owned digital data collection specialist Lightspeed has appointed Angie French as Chief Executive Officer, EMEA. She will join on 1st November, taking over from Caroline Frankum who was promoted to Global CEO in April. More

Adform and Research Now in Ad Targeting Deal

Sep 7 2017

Ad technology platform Adform has partnered with digital data collection specialist Research Now, to offer targeting of consumers at the 'right time on the right device'. More

Barometric Receives MRC Accreditation

Sep 7 2017

Cross-environment media tracking and attribution solution Barometric has been accredited by the USA's Media Rating Council (MRC) for its measurement of served display video ad impressions and clicks across desktop, mobile web, and mobile in-app environments. More

Visual IQ Unveils Marketing Impact Tool

Sep 7 2017

Marketing intelligence firm Visual IQ has launched a platform analysing tactical marketing performance against audience demographic and behavioral attributes. More

SSI Launches Suite of Self-Service MR Tools

Sep 6 2017

Research data solutions firm SSI has launched a self-service suite of tools, for use by experts and novices. The tools cover everything from sampling and survey building to reporting of results. More

Lightspeed Rolls Out LifePoints in UK and Australia

Sep 6 2017

WPP-owned digital data collection specialist Lightspeed has rolled out its LifePoints mobile engagement app in the UK and Australia. More

Publisher 1XL Launches Audience Development Division

Sep 6 2017

In the UK, local news publisher co-operative 1XL has launched an Audience Development division, led by audience acquisition specialist Richard Underwood. More

RhythmOne Buys Online Video Ad and Targeting Firm YuMe

Sep 5 2017

San Francisco ad tech firm RhythmOne has acquired online video advertising and targeting firm YuMe for a total consideration of approximately $185m. The transaction is expected to close by Q1 2018. More

FlexMR Partners, Hires to Boost Spanish Offer

Sep 5 2017

UK online market research provider FlexMR has partnered with Madrid-based Idea Strategic Research Solutions, to support 'growing demand' from its Spanish clients. The firm has also hired two full-time Spanish speaking staff in the UK. More

Microsoft Veteran Launches 'Envisioning' Consultancy

Sep 5 2017

Microsoft veteran Dave Coplin has left to set up a consultancy called The Envisioners, aiming to help organisations and individuals see the full potential of technology, with a focus on the humans who use it. More

GfK Names New AsiaPac and Southern European GMs

Sep 5 2017

GfK has appointed Cheong Tai to lead its Asia Pacific business, while promoting Margret Schuit to oversee activities in Southern Europe. They will both report to CEO Peter Feld. More

Emotion Analytics Firm Canvs Adds AI Features

Sep 5 2017

Emotion and language analytics specialist Canvs has added artificial intelligence (AI) features to its platform, to help clients understand how emotion affects behavior. More

Funding for Automated Research Firm Wizer

Sep 4 2017

AI-based SaaS consumer research company Wizer has raised $4m in Series A funding round, led by VC firm State of Mind Ventures and with participation from Nielsen's Innovate early stage investment arm. More

Moat and IAS Metrics Added to Mopub Developer Kit

Sep 4 2017

Twitter-owned mobile ad network MoPub has launched a software development kit (SDK) with viewability support from independent metrics firms Integral Ad Science (IAS) and Moat. Publishers using the kit can offer measurement of viewability and other metrics for their in-app ad inventory. More

Visual IQ and LiveRamp Connect Off- and Online Data

Sep 4 2017

Marketing intelligence software provider Visual IQ has announced a partnership with data 'onboarding' specialist LiveRamp, providing the former's customers with a more rounded view of the cross-channel customer journey, plus campaign impact analysis tools. More

Kochava Upgrades Data Marketplace

Sep 4 2017

In the US, mobile campaign measurement solutions firm Kochava is expanding its self-service data marketplace, the Kochava Collective. More

Investment for Fast-Growing VideoAmp

Sep 4 2017

TV advertising platform VideoAmp has raised $21.4m in a Series B funding round led by ad software company Mediaocean. Funds will be used to further expand its engineering team and license additional first party data sets. More

Nielsen Rolls Out Scantrack in Northern Ireland

Sep 1 2017

Nielsen has rolled out its Scantrack grocery sales measurement service in Northern Ireland, giving regional grocery retailers and FMCG manufacturers access to weekly sales data gathered from supermarkets and convenience stores. More

Private Equity Firm Buys Majority of Simpli.fi

Sep 1 2017

In the US, private equity firm GTCR has acquired a majority stake in ad targeting technology firm Simpli.fi. Terms of the deal were not disclosed. More

RadiumOne Promotes Two to UK Leadership Team

Sep 1 2017

In the UK, social media ad targeting firm RadiumOne has promoted Louise Briggs to the role of Director Business Operations, and Emma Hazelhurst to Director of Business Development. More

R/GA Extends Consulting and Analytics Services to APAC

Sep 1 2017

Interpublic's New York-based agency R/GA has extended its consulting services to Asia Pacific, to provide advanced analytic and strategic capabilities to clients in the region. More

GfK Unveils Digital Transformation and Investment Plan

Aug 31 2017

GfK has announced a transformation and investment programme, aimed at sharpening its focus on customer needs, accelerating digitization and getting the company 'back on a sustainable growth path'. Plans include a 'one office per country' strategy. More

Valassis Buys Ad Targeting Specialist MaxPoint for $95m

Aug 31 2017

In the US, shopper targeting firm Valassis has acquired hyper-local digital ad targeting specialist MaxPoint for around $95m. More

$5m Funding for SPORTLOGiQ

Aug 31 2017

Montreal-based sports analytics platform SPORTLOGiQ has raised $5m in a Series A round of funding, which it will use to continue to commercialize its technology. More

Firms Roll Out Intent-based Mobile Targeting Solution

Aug 31 2017

In the US, location intelligence technology company Ubimo has partnered with shopper targeting specialist Advantage Media Solutions, to offer an intent-based mobile solution designed to reach customers with precise geographic and behavioral targeting. More

Potentiate Extends to US with NetReflector Buy

Aug 30 2017

Asia Pacific-based data intelligence and technology company Potentiate has expanded to the US through the acquisition of full-service marketing insights specialist NetReflector. Terms of the deal were not disclosed. More

SSI and DMAi Launch Ad Viewability and Recall Tool

Aug 30 2017

Research data solutions firm SSI has partnered with digital ad performance analyst the DMA Institute to launch 'Campaign Optimizer'; a tool which validates and measures ad viewability and connects with consumers about their ad recall following store visits or product purchases. More

YouAppi Launches Mobile User Experience Data Tool

Aug 30 2017

San Francisco-based mobile marketing platform YouAppi has launched a new solution which uses artificial intelligence (AI) to provide insights into the mobile user experience. More

Meltwater Buys Analytics App Algo

Aug 30 2017

In the US, media intelligence specialist Meltwater has acquired real-time data analytics app Algo for an undisclosed sum. More

Burke Promotes for New Chief Client Officer Role

Aug 30 2017

In the US, full service marketing research and insight education agency Burke Inc. has promoted Diane Surette to the newly created position of Chief Client Officer (CCO). More

Tremor Video Hires Nielsen's Doug Campbell

Aug 30 2017

Video ad technology and targeting firm Tremor Video has hired former Nielsen exec Doug Campbell as Chief Strategy Officer. More

New Funds for AI Marketing Tech Developer Amplero

Aug 30 2017

In the US, artificial intelligence (AI) marketing technology developer Amplero has closed a $17.5m Series B round of funding, which it will use to scale its business and technology infrastructure. More

AKQA Buys Danish Digital Strategy Agency DIS/PLAY

Aug 29 2017

WPP-owned ideas and innovation company AKQA has acquired Denmark-based digital strategy, creativity and technology specialist DIS/PLAY for an undisclosed sum. More

lastminute.com Group Rolls Out 'Travel Insights' Tool

Aug 29 2017

In London, online travel retailer lastminute.com group has launched a consumer insights tool, to enable brands to target customers with gamified surveys embedded in ads. More

Intelligence Platforms DiscoverOrg and RainKing Merge

Aug 29 2017

Vancouver-based sales and marketing intelligence platform DiscoverOrg has acquired US-based tech sales intelligence and targeting platform RainKing for an undisclosed sum. More

Freshworks Buys Web Metrics Provider Zarget

Aug 29 2017

Business software developer Freshworks has acquired US and India-based marketing software startup Zarget, which provides tools to help marketers understand how users interact with their web sites. Terms of the deal were not disclosed. More

Isobar Debuts VR Emotion Measurement Platform

Aug 29 2017

Dentsu Aegis Network's full service digital marketing agency Isobar has launched what it says is the world's first emotional measurement and analytics platform, designed to measure the effectiveness of virtual reality (VR) experiences. More

UK Seeks Data Alignment and Involvement after Brexit

Aug 25 2017

The UK government has set out its aims for data protection and international data flow after Brexit, in the last of its current round of positional papers. Britain will seek a close alignment with EU laws, including adherence to the GDPR from next May. More

GfK Operations Chief Departs

Aug 25 2017

COO Alessandra Cama is leaving GfK, resigning with immediate effect after around two years as a member of the company's Management Board. More

Kantar's Irish Buy Cleared, with Multiple Caveats

Aug 25 2017

Kantar Media's purchase of Irish company Newsaccess has been cleared by the country's Competition and Consumer Protection Commission (CCPC), following an extensive investigation and with Kantar required to make divestments and contract changes. More

QuenchTec Completes MARSC, MI-Pro Integration

Aug 25 2017

Recently-formed research software firm QuenchTec says it has finished integrating the platforms of MARSC and MI-Pro, from whose merger it was born ten months ago; and launched Q_Suite, an end-to-end research platform. More

Semcasting Acquires Transparency AI

Aug 25 2017

Targeting technology firm Semcasting has acquired Orlando-based Transparency AI (TAI), an automotive marketing attribution company, for an undisclosed sum. More

NinjaCat Steals into UK

Aug 25 2017

Digital marketing dashboard and call tracking platform NinjaCat is opening a UK office, boosting its growth in EMEA markets. More

Marketo Partners with Google

Aug 25 2017

US-based marketing software and solutions firms Marketo is collaborating with Google Cloud - the former's Engagement Platform will be integrated with the latter's G Suite and data analytics, and will tap into Google's machine learning capabilities. More

Kantar Partner 4INFO Rolls Out Data Onboarding Solution

Aug 25 2017

New York-based mobile ad targeting firm 4INFO has announced the public launch of a data onboarding solution, based on its customer identity and engagement platform. More

Tel Aviv-based Amenity Analytics raises $7.6m

Aug 25 2017

Tel Aviv, Israel-based text analysis software firm Amenity Analytics has raised $US 7.6m in a Series A round of funding, for use in accelerating product development and scaling up its sales and marketing operations. More

Netscribes Launches Real-Time Insights Platform

Aug 24 2017

In New York, research and content marketing firm Netscribes has launched a customized market intelligence platform called Onsense, to help users track customer feedback, competitor activity and industry updates in real time. More

Virtual Store Specialist Integrates VR Headset

Aug 24 2017

Chicago-based 3-D research specialist InContext Solutions has integrated its virtual reality (VR) headset into its flagship ShopperMX platform, allowing retailers and brands to view and collaborate on new retail concepts. More

FUEL CYCLE Adds Geolocation Feature to Mobile App

Aug 24 2017

Los Angeles-based MR and community intelligence platform FUEL CYCLE has added geolocation capabilities to its mobile app, enabling clients to conduct real-time location-based research. More

Personalization Platform Evergage Raises $10m

Aug 24 2017

In the US, SaaS-based real-time personalization platform Evergage has secured a $10m Series C round of funding, which it will use for expansion across the country - including its engineering, sales, marketing and client success departments - and internationally. More

New Funds for Enterprise Data Tracking Platform Tickr

Aug 24 2017

Real-time performance tracking platform Tickr has raised $3m in a new funding round, which it will use to scale its enterprise data applications platform. More

WPP Slashes Full-Year Growth Forecast

Aug 23 2017

WPP has slashed its full-year growth forecast for revenues and net sales to between zero and 1%, as clients cut their marketing budgets. For the second quarter, like-for-like revenue in the Data Investment Management (DIM) division fell 4.6% to £669m. More

DoubleVerify Acquired by Private Equity Firm

Aug 23 2017

In New York, private equity firm Providence Equity Partners has acquired a majority stake in digital media measurement software and analytics specialist DoubleVerify (DV). Terms of the deal were not disclosed. More

Havas Buys Social Media Marketing Agency Blink

Aug 23 2017

Communications group Havas has acquired a majority stake in Israel-based social media marketing agency Blink, which specializes in managing conversations between consumers and brands. Terms of the deal were not disclosed. More

Interpret Launches Week One Player Churn Research Tool

Aug 23 2017

In Los Angeles, entertainment, media and tech specialist Interpret has developed a mobile research solution called 'Week One', to help gaming companies improve their player retention rates. More

StoryStream Raises Funds to Add AI Features

Aug 23 2017

London-based content provider StoryStream has raised $1.2m in a funding round, and will use it to add artificial intelligence (AI) to its offering. To lead this initiative, former SmartFocus exec Janet Bastiman has joined as Chief Science Officer. More

System1 Group Anticipates Full Year Profit Decline

Aug 22 2017

UK-based market research and ad company System1 Group is expecting a decline in profit for the year ending 31st March 2018. Full year profit before tax is set to fall by between 10% and 15% from the £6.3m achieved last year. More

Joint Global MD Leaves Nielsen Sports

Aug 22 2017

In the US, Nielsen Sports' Global Co-MD Danny Townsend has left the firm to become CEO of Sydney Football Club. Glenn Lovett, who previously shared the title, has been promoted to sole Global Managing Director, leading all aspects of the global sports business. More

Columinate Unveils Nonconscious Attitudes Measure

Aug 22 2017

In South Africa, insights agency Columinate has launched a methodology which measures a research participant's nonconscious attitudes and behaviour towards concepts, brands, services and products. More

SessionM Enhances Audience Targeting Module

Aug 22 2017

In the US, engagement and marketing platform SessionM has enhanced its Audience Module, to help marketers understand customer behaviour and target specific segments. More

Nielsen Launches Esports Business

Aug 21 2017

Nielsen has launched a new video gaming analysis business called Nielsen Esports, which will provide sponsorship valuation, fan insights, custom industry research and consulting services to rights holders, media platforms and brands. More

GfK Hires HR and Technology Leaders

Aug 21 2017

GfK has appointed Jutta Suchanek as Chief Human Resources Officer and Benjamin Jones as Chief Technology Officer. Both take on newly created roles, and will become members of the firm's Executive Leadership team. More

Ingleton to Replace Rhall as Kantar Insights CEO

Aug 21 2017

Kantar has announced that Richard Ingleton will take over the role of Chief Executive Officer of its Insights Division, from Travyn Rhall who will be leaving the business in November. A spokesperson for the company declined to comment about Rhall's next career move. More

Funds for Business Data Firm ThoughtSpot

Aug 21 2017

Business data analytics specialist ThoughtSpot has raised $60m in a funding round extension, which it will use to further develop its artificial intelligence-driven analytics platform and expand globally into Asia Pacific. More

Consumer Data Firm 84.51 Promotes Three, Hires Two

Aug 21 2017

In the US, consumer data specialist 84.51 degrees has promoted Kevin Kroner and Chris Gabbard to the role of Development Manager, and Steve Ruwe to Data Development Manager. In addition, Jyotsna Sharma and Ryan Merrill join as Associate Analyst and Senior Developer respectively. More

Lightspeed Unveils Panel Network for Large Projects

Aug 18 2017

Lightspeed has launched the 'Gravity Network', a partnership arrangement between selected data companies to provide 'a vastly larger pool than traditionally sourced Double Opt-In (DOI) research panels alone'. Partners in the network include Cint, Lucid, Tap Research, P2Sample and Dalia. More

Borderless Access Adds Asian Panels

Aug 18 2017

Emerging markets specialist Borderless Access has added Malaysia and Hong Kong to its list of proprietary panels. More

SRKay Consulting Taps Psychology for CEM Service

Aug 18 2017

SRKay Consulting Group, a division of London and Mumbai-based SRK Group, has launched a specialist service for companies facing challenges with customer experience management (CEM). 'Serena Way' draws on ' deep customer psychology' and will be rolled out globally. More

MPP Global Builds Americas Team

Aug 18 2017

UK-based digital audience platform MPP Global has appointed Heath Podvesker as General Manager Americas, Melissa Pegus as VP of Channel and Strategic Alliances and Trena De Landro as VP of Publishing and Media. More

Judge Backs Firm Scraping LinkedIn Data

Aug 18 2017

Microsoft-owned LinkedIn must permit an unrelated company to 'scrape' data publicly posted by LinkedIn users, following a judgement in US District court. Start-up firm hiQ Labs uses the data to identify workers it deems likely to leave their jobs, and had been told to stop by the giant b2b network. More

CX Software Firm Opens APAC HQ in Sydney

Aug 18 2017

Optimizely, whose software platform helps clients optimise their customer experience, has opened regional headquarters in Sydney, Australia. More

Exchange Warns Harte Hanks

Aug 17 2017

US-based direct marketing and targeting giant Harte Hanks has received notification of non-compliance from the New York Stock Exchange (NYSE) after its share price dropped below one dollar. More

Launch of SurveyGizmo Canada

Aug 17 2017

'Enterprise-grade' online survey platform SurveyGizmo has a new Canadian offering, making use of Amazon's new Montreal data center to ensure compliance with Canadian data and privacy laws. More

Nielsen Launches Public Info Portal 'Ratings Academy'

Aug 17 2017

Nielsen has launched the 'Ratings Academy', an interactive online portal designed to improve public understanding of its audience measurement methods and the environment in which it operates. More

GlimpzIt and BuzzBack Team Up

Aug 17 2017

Online consumer researcher BuzzBack has partnered with analytics specialist GlimpzIt, aiming to improve marketers' understanding of consumer experience and attitudes. More

Brandwatch Adds Benchmarking Tool

Aug 17 2017

Social media intelligence company Brandwatch has added a service called Benchmarked Reports to its Audiences analytics product - allowing users to compare any three audiences, including the followers of any Twitter account. More

QRS and Tragon in Sensory / Consumer Research Merger

Aug 16 2017

Q Research Solutions (QRS) and Tragon Corporation have merged, to create what they describe as one of the largest sensory and consumer research suppliers in the US. The combined firms will initially trade as QRS-Tragon. Precise terms of the deal were not disclosed. More

OnePoint Debuts New Mobile Survey Platform Interface

Aug 16 2017

UK-based mobile survey technology provider OnePoint Global has created a new interface for its platform, offering the ability to create and launch mobile research projects from any device, any time and anywhere. More

Obituary: Quantime Founder Ed Ross

Aug 16 2017

Ed Ross, the founder of survey software firm Quantime, died suddenly and unexpectedly in the early hours of Wednesday 9th August. He was 73 years old. More

Rocket Fuel Gets Patents to Address Cookie Issues

Aug 16 2017

Predictive marketing platform Rocket Fuel has been awarded two patents relating to its software, which ad tech providers can use to identify and analyse consumer behavior, and help brands and advertisers reach and engage with their audiences. More

Risdall Hires Digital Media and Analytics Leader

Aug 16 2017

In the US, full-service digital marketing agency Risdall has hired Mahmood Khan to lead its Digital Media and Analytics arm. More

Personalized Content Firm SnapApp Raises $10.2m

Aug 16 2017

Boston-based SnapApp, whose platform is used by B2B marketers to create, publish and measure interactive content, has raised $10.2m in additional funding from its principal investor, Providence Strategic Growth. More

MarketCast Buys Entertainment Specialist Fizziology

Aug 15 2017

In Los Angeles, entertainment research firm MarketCast has acquired social media insights and analytics firm Fizziology, which also works with clients in the media and entertainment sectors. Terms of the deal were not disclosed. More

ARF Hires Nielsen's Donato as Chief Research Officer

Aug 15 2017

In New York, The Advertising Research Foundation (ARF) has appointed Nielsen's former CRO Paul Donato as Chief Research Officer. He will take up the position on October 1st. More

Nielsen Ratings Add New Online Video Content

Aug 15 2017

Nielsen will add viewership of video content distributed on Facebook, Hulu and YouTube to its Digital Content Ratings solution, allowing TV and digital publisher clients to capture incremental viewing of their content in their reported audience numbers. More

New DRG Tool Segments Integrated Delivery Networks

Aug 15 2017

In the US, pharma researcher Decision Resources Group (DRG) has introduced a new methodology for analyzing and segmenting groups of healthcare providers known as Integrated Delivery Networks (IDNs). More

Retail Analytics Firm ERS Adds Weather Data

Aug 15 2017

In the US, retail analytics specialist Enhanced Retail Solutions (ERS) has added twenty years of historical US weather data to its platform, to enable users to correlate sales performance with weather trends. More

WPP Takes Majority Stake in hug

Aug 14 2017

WPP ad agency Grey has acquired a majority stake in Dubai-based hug digital, whose list of services includes digital and social media marketing, web site development, research and insights, and content and influencer marketing. Terms were not disclosed. More

Patent for Location-based Data Firm Reveal Mobile

Aug 14 2017

Location-based audience data specialist Reveal Mobile has been awarded a US patent for its technology, which determines the specific location of a mobile device through beacon proximity activity, while also predicting where the device is likely to appear next. More

Experian Promotes Jayaraman for BI and Data Role

Aug 14 2017

Global information services company Experian has promoted former India MD Mohan Jayaraman to the newly created role of Regional Managing Director Asia Pacific for Decisions Analytics (DA), Business Information Services (BI) and Data. More

Influential and The Story Lab in AI Tech Partnership

Aug 14 2017

In the US, artificial intelligence influencer technology firm Influential has teamed up with The Story Lab, a part of Dentsu Aegis Network. The partners will use IBM Watson AI technology to help brands connect with their audiences through branded content. More

FocusVision Names New President

Aug 14 2017

In the US, research technology and services group FocusVision has promoted Zlatko Vucetic to the role of President, replacing outgoing CEO Jamin Brazil. More

Decipher Founders Leave FocusVision

Aug 11 2017

CEO Jamin Brazil and Chief Product Officer Jayme Plunkett, the co-founders of MR tech firm Decipher, have left research technology and services group FocusVision, according to industry sources. More

Maritz Launches Employee Engagement Index

Aug 11 2017

Loyalty and employee engagement specialist Maritz Motivation Solutions has launched the Engagement Potential Index (EPI), to enable executives and HR practitioners to measure their company's current culture and engagement potential against industry benchmarks. More

AppCard Buys Loyalty Marketing Business ProLogic

Aug 11 2017

In New York, personalized marketing and shopper analytics platform AppCard has acquired loyalty marketing specialist ProLogic Retail Services. Terms of the deal were not disclosed. More

TicketWeb Acquires Fan Targeting Tool Strobe Labs

Aug 11 2017

Self-service ticketing specialist TicketWeb has acquired marketing platform Strobe Labs, which is used by venues and promoters to uncover information about their fans and target them more effectively. More

Maru/Matchbox Promotes Matisz to SVP, Platform Ops

Aug 11 2017

In Canada, MARU Group's tech and communities business Maru/Matchbox has promoted Derek Matisz to the role of Senior Vice President, Platform Operations. In addition, Leigh Frost, Chief Process Officer, has left the business. More

Bizible Raises Funds for Marketing Analytics Platform

Aug 11 2017

In the US, B2B marketing analytics technology developer Bizible has raised $8.1m in a Series C round of funding, which it will use to further develop its performance management solution and expand its team. More

Launch of Savio, 'a Marketplace for the Insights Industry'

Aug 11 2017

US organisation GreenBook has beta launched Savio, a platform inspired by the 'gig economy' and allowing users to buy in research expertise to use with online research tools or as a standalone service. Features include ratings and reviews, project management tools and payment processing. More

Harris Interactive Launches 'PopUP Communities'

Aug 10 2017

In the UK, Harris Interactive has launched PopUP Communities, powered by Toluna technology and offering quick and cost-effective insights. More

Growing Pinsight Relocates in Kansas City

Aug 10 2017

First-party mobile data specialist Pinsight Media has relocated to larger headquarters in Kansas City, Missouri. More

Accenture Buys Data-Driven Marketing Agency Wire Stone

Aug 10 2017

Accenture Interactive, the management consultancy's customer experience arm, has acquired US marketing agency Wire Stone, adding data-driven customer insight and personalized services to its digital marketing capabilities. Terms of the deal were not disclosed. More

EVSG Rolls Out European Viewability Measurement Plan

Aug 10 2017

Cross-industry body The European Viewability Steering Group (EVSG) has launched a 'European Viewability Certification Framework', including a first set of viewability measurement principles. More

Expansion Funds for Audience Insight Specialist Parse.ly

Aug 10 2017

New York-based real-time audience analytics specialist Parse.ly has closed a $6.8m Series B funding round, which it will use to expand client capacity. More

Former Salesforce COO to Head Up Selligent

Aug 10 2017

In Belgium, relationship marketing solutions specialist Selligent has appointed former Salesforce COO John Hernandez as Chief Executive Officer, replacing founder Andre Lejeune who will remain on the Board of Directors. More

MFour Expands in California and Arizona

Aug 9 2017

US in-app survey technology specialist MFour Mobile Research has taken the entire seventh floor of its current Newport Beach Gateway office, increasing its floor space from 14,000 to 22,000 square feet. In addition, the firm will be opening its first satellite branch in Scottsdale, Arizona next month. More

J.D. Power Names First Chief Digital Officer

Aug 9 2017

In the US, auto research specialist J.D. Power has hired Bernardo Rodriguez for a newly created position, Chief Digital Officer. More

Join the Dots Expands Manchester Team

Aug 9 2017

Manchester, UK-based consumer insight agency Join the Dots has appointed marketing strategist Tracey Hunter as Senior Client Director, while Martin Bryant joins as Client Director. More

Mobile Marketing Firm Verve Opens in Texas

Aug 9 2017

Location-based mobile marketing company Verve has opened an office in Austin, Texas, where it has hired digital media exec Joe Tartaglia as Regional Sales Director. More

Research Now Appoints Former McKinsey Consultant

Aug 9 2017

In London, digital research data firm Research Now has hired former McKinsey insights consultant Floriane Locatelli as Business Development Director for the EMEA region. More

New Funds for Social Media Analyst Converseon

Aug 9 2017

VoC and social media intelligence agency Converseon has raised $5m in a Series A round of funding, which it will use to scale its artificial intelligence-powered technology. More

Acxiom Rolls Out 'People-Based Marketing' in Australia

Aug 9 2017

Enterprise data and analytics company Acxiom has rolled out its 'people-based marketing' insights services and new omnichannel marketing capabilities in Australia. More

Invoca Launches Phone Call Insight Tool

Aug 8 2017

In the US, phone call intelligence company Invoca has launched a tool called Signal AI, which uses machine learning to uncover insights from a mass of phone conversations with customers. More

GfK and Money Dashboard Link for UK Spending Analysis

Aug 8 2017

GfK has partnered with Edinburgh-based personal financial management service Money Dashboard, to provide retailers and brands with insights into UK consumer spending patterns by category. More

Confirmit Names ANZ Country Manager

Aug 8 2017

Research software firm Confirmit has appointed Jason Mallia as Country Manager, overseeing operations in Australia and New Zealand. More

Research Now Adds Three to Healthcare Sales Team

Aug 8 2017

Digital data collection specialist Research Now has expanded its Healthcare sales team with the appointment of Nick Portaro, Michelle Haaf-Seifert and Erika Kopald. More

Toluna Launches QuickCommunities

Aug 7 2017

Toluna has added to its real-time insights platform QuickSurveys with the launch of QuickCommunities, a DIY product for building, creating and recruiting target consumers into a custom community. More

Facebook Joins Twitter on Kantar Media TV Ratings Tool

Aug 7 2017

Kantar Media is to integrate Facebook data into its Twitter TV Ratings tool, which will be renamed the Kantar Social TV Ratings tool. More

Taptica Buys Tremor Video DSP Business

Aug 7 2017

Video ad effectiveness specialist Tremor Video has agreed to sell its core video DSP business to Israel-based digital ad platform Taptica, for an effective price of $50m. More

Lesser Leaves WPP to Build New AT&T Analytics Unit

Aug 7 2017

WPP division GroupM is losing its North American CEO Brian Lesser to AT&T, where he will build and lead an advertising and analytics business, tapping the telecoms giant's customer data and DirecTV programmatic assets. More

Insights Association Pushes FCC for Robocall White List

Aug 4 2017

New US research trade body the Insights Association (IA) has called on the Federal Communications Commission (FCC) to adapt its definition of a 'robocall' to avoid penalising legitimate users, and back up the changes with a requirement for call blockers to consult a 'white list'. More

Sydney Start-Ups Offer Mystery Shopping and Planning

Aug 4 2017

In Sydney, Australia, Telstra's Muru-D incubator program has given its backing to start-ups including mystery shopping app Snooper and online ad campaign planning service Flobox. More

New Leader for IAB Technology Lab

Aug 4 2017

Dennis Buchheim has been promoted to SVP and General Manager of the IAB's Tech Lab industry standards body, succeeding Alanna Gombert. More

Consumer Agency C Space Hires BBC HR Head

Aug 4 2017

In the UK, consumer collaboration specialist C Space has hired former BBC exec Zoe Cotter-Morton for the newly created role of Human Resources Director, driving its 'people strategy' and supporting growth. More

SPINS Expands US Insights Team

Aug 4 2017

In the US, health and wellness consumer insights agency SPINS has appointed Patrick Kelly as Senior Vice President of Customer Solutions, while AJ Rivera joins as Principal of Global Enterprise Sales. More

Carter is New President at Maritz Motivation

Aug 4 2017

Loyalty and employee engagement specialist Maritz Motivation Solutions has appointed Drew Carter as President. More

Nielsen Buys Sports Sponsorship Analyst vBrand

Aug 3 2017

Nielsen has acquired Israel-based vBrand, which has developed a machine learning-enabled platform for real-time sports sponsorship measurement, planning and data analytics. Terms of the deal were not disclosed. More

Cuebiq Launches Internet of Things Analysis Tool

Aug 3 2017

In New York, location data specialist Cuebiq has launched a tool called IoT Audiences, to help marketers identify which specific Internet of Things (IoT) devices consumers use. More

InCrowd's MicroTracker Goes Global

Aug 3 2017

US healthcare researcher InCrowd has launched Global MicroTracker, an expanded version of its automated market monitoring solution for life science and pharmaceutical brands. More

Crimson Hexagon Adds Image Analysis

Aug 3 2017

Social media analyst Crimson Hexagon has added proprietary image analysis technology to its offer, to help brands uncover insights contained in consumers' photos. More

FTC Urged to Examine Google's In-store Tracking

Aug 2 2017

In the US, privacy watchdog the Electronic Privacy Information Center (EPIC) has filed a complaint with the Federal Trade Commission (FTC), urging it to halt Google's tracking of consumers' in-store purchases. More

DBS Data Launches Sampling Tool for CATI Projects

Aug 2 2017

In the UK, business and consumer marketing data specialist DBS Data has launched a new service called Total Sampling, providing organisations running CATI projects with access to its data sources. More

dunnhumby Names North American Operations Leader

Aug 2 2017

Customer data firm dunnhumby has promoted Jose Gomes to the role of Managing Director of North America. More

AcuityAds and Acxiom in Data Deal

Aug 2 2017

Targeting firm AcuityAds has partnered with enterprise data and analytics company Acxiom to help marketers improve their media targeting, ad relevancy and audience engagement initiatives. More

Geoscape Extends Multicultural Marketing Platform

Aug 1 2017

In the US, business intelligence specialist Geoscape has added several new features to its multicultural marketing platform, including access to forecasted cultural segmentation and insights. More

Voxpopme Taps IBM Watson for Advanced Sentiment Analysis

Aug 1 2017

UK-based mobile video MR specialist Voxpopme is integrating IBM Watson's machine learning and natural language processing capabilities into its platform, to provide brands with advanced analysis of customers' feelings. More

Restaurant Analyst Fishbowl Hires Product Leader

Aug 1 2017

Fishbowl, a customer engagement platform provider for the restaurant sector, has appointed tech entrepreneur Daniel Dreymann as Chief Product Officer. More

Funds for 'Dark Marketing' Analyst BrandTotal

Jul 31 2017

In Tel Aviv, Israel, competitor marketing intelligence firm BrandTotal has raised $2m in a seed round of funding, which it will use to add new data science and business development employees to an existing team of ten. More

IAB Australia to Publish Daily Digital Audience Data

Jul 31 2017

In Australia, the IAB (Interactive Advertising Bureau) and Nielsen have rolled out the latter's Digital Content Ratings (DCR), providing regional publishers, agencies and marketers with daily digital audience data for the first time. More

MarketSight Expands US Team with Four Hires

Jul 31 2017

Online survey analytics and reporting software specialist MarketSight has expanded its US team through the appointment of Rob Calcagni as Vice President of Sales, Amy Saint-Onge as Senior Designer, Marcus Woodard as Marketing Manager, and Cassie Packer as Marketing Assistant. More

Data Science-Driven Marketing Agency Truideation Opens

Jul 31 2017

In New York, music industry execs Paul Conte and Camus Celli have set up a company called Truideation, offering campaign ideation and creation, and influence marketing, via a partnership with data science platform GRAPHIKA. More

MediaMath Hires India Country Manager

Jul 31 2017

US-based data-driven marketing firm MediaMath has appointed Pranjal Desai as Country Manager for India, following a recent partnership with digital media and branding business Zirca Digital Solutions. More

Visual IQ Hires IBM's Colarusso

Jul 31 2017

In London, marketing intelligence software firm Visual IQ has appointed former IBM exec Theresa Colarusso as Senior Vice President of Customer Success. More

Yandex.Metrica Debuts Web Search and Browser Monitor

Jul 31 2017

Moscow-based web analytics platform Yandex.Metrica has launched a tool called Yandaex.Radar, which monitors search traffic and browser usage. More

Merkle Enters Indian Market with Sokrati Acquisition

Jul 28 2017

Data-based marketing agency Merkle has expanded to India, through the acquisition of big data marketing and analytics specialist Sokrati. Terms of the deal were not disclosed. More

Insights Association Forms International Chapter

Jul 28 2017

US-based research body the Insights Association has formed an International Chapter, to provide member companies and individuals operating outside the country with enhanced service and support. This is the association's twelfth chapter, and its first outside the US. More

Investor Buys Stake in comScore to Force AGM

Jul 28 2017

New York-based hedge fund Starboard Value has bought a stake in comScore, aiming to force the company to schedule its first Annual General Meeting in two years. More

comScore Debuts Data Exploration and Display Tool

Jul 28 2017

comScore has launched a data exploration and visualization platform called MyMetrix Explore, to help clients use consumer data to visualize and understand market trends and opportunities. More

Acxiom and Adobe Link for Location-Based Targeting

Jul 28 2017

Enterprise data and analytics company Acxiom and software giant Adobe have launched a solution called Connected Spaces, helping clients in retail, travel and leisure sectors to deliver real-time communications. More

'Soft' US Buy Business, 'Pruning' Limit Nielsen Growth

Jul 27 2017

Nielsen has reported a 3.0% increase in second quarter revenue to $1.644bn, equivalent to a 4.1% rise on a constant currency basis. In organic terms - excluding the acquisition of Gracenote - the quarter was almost flat. More

Maru/Matchbox President & COO Morawski to Step Down

Jul 27 2017

After eleven years leading Angus Reid Strategies, Vision Critical, and Maru/Matchbox, Ed Morawski is stepping down as President and Chief Operating Officer. More

nuaxia Debuts Video Interviewing Service

Jul 27 2017

In London, healthcare sector MR and marketing services platform nuaxia has launched a Video Interviewing service, promising clients access both to its one million members, and any other individual in its profiled database of 5.5 million healthcare professionals. More

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Jul 27 2017

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Alterian Launches Chameleon Customer Behavior Platform

Jul 27 2017

Customer engagement technology specialist Alterian has launched a tool called 'Chameleon, the Adaptive Customer Experience Platform', to help marketers adapt to customers' unpredictable behavior. More

Dave Cameron Takes New Role at Target Data

Jul 27 2017

In the US, customer data specialist Target Data has hired former Nielsen exec Dave Cameron for its new role of Vice President of Analytics, leading the Analytics and Business Insights team. More

Ipsos Reports 'Uneventful' Six Months

Jul 26 2017

Ipsos has reported what it has described as an 'uneventful' first-half year, with revenue of EUR 833.8m, almost unchanged from a year before, and organic growth of just 1 percent. More

MBO for Tech Sector Research Agency Rhetorik

Jul 26 2017

The management of UK-based telecoms and IT sector market research agency Rhetorik have bought the firm in a deal supported by a team of UK and North American data tech-focused investors. Terms were not disclosed. More

Rakuten and Dentsu Launch Big Data and Insights Firm

Jul 26 2017

In Japan, eCommerce giant Rakuten has partnered with marcoms group Dentsu to establish a new company called Rakuten Data Marketing, combining their big data and mass media expertise and launching in October. More

Panel and Sample Firm Innovate MR Opens in London

Jul 26 2017

US-based on-demand panel and sample company Innovate MR has opened an office in London, where it has appointed Brendan Russell to supervise its European sales strategy. More

Nielsen Adds Sales Planner to Everyday Analytics

Jul 26 2017

Nielsen has expanded its Everyday Analytics suite with the launch of a tool called 'RMO Sales Planner', which helps FMCG companies evaluate the best combination of price levels and temporary discount events to achieve annual business goals across their product portfolio. More

Synthesio Buys Social Media Analyst Social Karma

Jul 26 2017

US-based social media intelligence platform Synthesio has acquired Brussels, Belgium-based Social Karma, for an undisclosed sum. More

Media Researcher Alexandre Callay Joins MediaLogiq

Jul 26 2017

In Hollywood, research and rights management software provider MediaLogiq Systems has hired former Nielsen exec Alexandre Callay for the newly created role of Vice President of Media. More

iProspect's Leapfrog Hires Marketing Insights Leader

Jul 26 2017

In the US, Evanston, Illinois-based marketing intelligence and omni-channel media buying specialist Leapfrog has hired Laurel McDowall as VP of Marketing Insights, overseeing teams for Strategy and Insights, Performance Analytics, and Decision Science. More

Nielsen Partners in China for Multi-Touch Attribution

Jul 25 2017

Nielsen has collaborated with Chinese eCommerce giant JD.com to launch a 'Multi-Touch Attribution' (MTA) offering in China, helping clients to assess the sales impact of their advertising and marketing investments. More

Context Matters and IHS Markit Launch Pharma Price Tool

Jul 25 2017

Health economics data specialist Context Matters and analyst IHS Markit have linked up to launch PriceCurrents, a global pricing tool for the pharmaceutical industry. More

Dalia Hires Former respondi MD Christopher Morasch

Jul 25 2017

Former respondi UK MD Christopher Morasch has joined German-based mobile survey specialist Dalia Research as Head of Sales. More

J. Walter Thompson Launches Pangaea Global AI Network

Jul 25 2017

WPP-owned marcoms group J. Walter Thompson (JWT) has launched an internal artificial intelligence solution called Pangaea, through which those in its network can ask questions and get answers from any of the firm's more than 12,000 employees around the world. More

USDA Launches Tool to Link Retail and Nutrition Data

Jul 25 2017

The Economic Research Service (ERS) department of the US Department of Agriculture (USDA) is launching an app called 'Linkages', which connects retail scanner statistics to USDA nutrition databases, enabling researchers to better understand the cost of healthy eating in America. More

MRC Endorses Adloox Mobile and Video Ad Fraud Tools

Jul 25 2017

Ad auditing firm Adloox has been accredited by the Media Rating Council (MRC) for its measures of desktop digital video viewable ad impressions, mobile web display served ad impressions, and mobile web SIVT (sophisticated invalid traffic). More

Acxiom Rolls Out Consumer Data Services in Mexico

Jul 25 2017

Enterprise data and analytics company Acxiom has rolled out its InfoBase consumer database and AbiliTec consumer identity service in Mexico, to enable clients to reach 78 million unique individuals - 84 percent of the country's adults. More

New Harris Parent Signs for One World Trade Center

Jul 24 2017

The Stagwell Group has signed a 13-year lease for two floors in One World Trade Center, where it says it will bring together its portfolio of companies including Harris Insights & Analytics and former Nielsen company National Research Group. More

Cint Hires Jordan for New Windy City Site

Jul 24 2017

Cint has opened a sixth US office, in Chicago, and appointed former SSI exec Joseph Jordan who will work from it as SVP of Supply. More

Hong Kong Hire and Expansion for Isentia

Jul 24 2017

Media and business intelligence firm Isentia has appointed Alex Yu as General Manager for Hong Kong, with the additional role of driving business development in the region. The company has also moved its Hong Kong operations to a larger office. More

IRI Helps 'Smaller Brands' with UK Launch

Jul 24 2017

IRI has launched a solution called Marketing Mix (MMX) 7x3, offering analytics capabilities based on its LIQUID MODELING platform to 'smaller' brands or those looking for a quick summary, at the lower price point of £7,000. Results are delivered to a client's inbox within three weeks. More

Eyeota Integrates Profiles with Native Ad Platform

Jul 24 2017

Audience data specialist Eyeota has partnered with native advertising tech platform Nativo to offer clients help using audience data to optimize native and content advertising campaigns worldwide. More

Megabucks for Kids Platform SuperAwesome

Jul 24 2017

UK-based, kids-focused digital media platform SuperAwesome has received new growth capital - reportedly around £20m - from Mayfair Equity Partners. More

Collaborata Names Resnick and Hoskins Board Advisors

Jul 24 2017

In Chicago, online MR crowdfunding platform Collaborata has appointed former ORC MD Jeffrey Resnick and Quester President Tim Hoskins as Strategic Advisors to its Board of Directors. More

Splunk Connection Revs Up Insight Engines

Jul 24 2017

San Francisco-based machine data interrogation firm Insight Engines has raised $15.8m in a Series A round of funding, which it will use to accelerate its product roadmap and expand its sales and marketing teams. More

MRSS India Buys Market Probe Singapore Business

Jul 21 2017

Mumbai-listed MRSS India has acquired 100 percent of Market Probe Asia Pacific Pte Ltd from its US parent Market Probe Inc., in an all-cash deal. More

Customer Data Platform Segment Raises $64m

Jul 21 2017

Segment, a customer data platform with bases in San Francisco, New York and Vancouver, has raised $64m in a Series C round of funding, which it will invest in product development and the expansion of its team. More

Mobile Campaign Analyst Kochava Buys MobileRQ

Jul 21 2017

US-based mobile campaign analyst Kochava has acquired mobile app personalization platform MobileRQ, for an undisclosed sum. More

comScore Hires Three for Australia Team

Jul 21 2017

comScore has expanded its APAC team with the appointment of Adam Natiq as Head of Sales for Australia and New Zealand; Alan Jenner as Senior Product Manager; and Derek Wen as Client Services Manager. More

Ipsos MENA Names New CEO of IIS and Operations

Jul 21 2017

Joseph El Habre has been named Chief Executive of Ipsos Interactive Services (IIS) & Operations in the Middle East and North Africa (MENA) region. More

Expansion Funds for Shopper Insights Firm POSpulse

Jul 21 2017

In Germany, crowd-sourced shopper insights provider POSpulse has raised EUR 3m in a Series B round of funding, which it will use to roll out its products to additional international markets. More

Voxpopme and Kantar in Video Partnership

Jul 20 2017

UK-based video insight specialist Voxpopme has partnered with Kantar to provide the latter's clients with access to its video feedback tools. More

Nielsen Adds VOD Ratings to Planning Tools

Jul 20 2017

Nielsen is adding its syndicated VOD Content Ratings service to its Media Impact planning solution, to enable clients to reach and monetize additional audiences which is says are often younger and more 'upscale'. More

POSSIBLE's Atchison and Burby Join BI Firm Domo

Jul 20 2017

In the US, business data visualization specialist Domo has hired two former leaders of WPP digital marketing agency POSSIBLE. Shane Atchison, former global CEO of POSSIBLE, becomes CMO of Domo, while POSSIBLE Americas President Jason Burby joins as Chief Customer Success Officer. More

WPP's Grey Buys Full-Service Agency Sensio

Jul 20 2017

WPP communications agency Grey has acquired Paris-based full service creative, technology, data and media agency Extrême-Sensio (Sensio) for an undisclosed sum. More

MFour Hires First Chief Revenue Officer

Jul 20 2017

In the US, MFour Mobile Research has hired Mike Gaffney for the newly created position of Chief Revenue Officer, overseeing its Sales and Marketing teams. More

Thunderhead Adds Audience Feature to ONE Engagement Hub

Jul 20 2017

In the UK, enterprise technology firm Thunderhead has added a feature called 'Audience' to its customer engagement platform, designed to uncover insight from every interaction in the customer journey. More

Sizmek to Buy Rocket Fuel for $145m

Jul 19 2017

In the US, data activation platform Sizmek is to acquire predictive marketing software company Rocket Fuel for approximately $145m. More

Community Specialist Verve Launches Innovation Arm

Jul 19 2017

UK-based online communities specialist Verve has launched a dedicated Innovation practice, for businesses seeking customer feedback on product and service design. More

Lightspeed Announces Americas Leadership Changes

Jul 19 2017

WPP-owned digital data collection specialist Lightspeed has promoted Jennifer Carrea to the role of CEO Americas and Global Health, replacing David Shanker who is leaving to 'pursue new opportunities'. More

Zeta Buys Machine Learning Specialist Boomtrain

Jul 19 2017

In New York, data-driven marketing technology provider Zeta Global has acquired machine learning specialist Boomtrain for an undisclosed sum. More

Partnership for Beyond Analysis and Celebrus

Jul 19 2017

In the UK, insight and big data business Beyond Analysis and online customer intelligence provider Celebrus Technologies have teamed up to help organisations develop and act on customer insight generated by omnichannel businesses. More

Upgrade and Partnerships for the World's MR Job Board

Jul 18 2017

Global MR groups The Research Club, Women In Research (WIRe) and MrWeb have teamed up to put the world's biggest listing of research job opportunities in front of a hugely expanded audience of potential candidates. The search is also in a new more mobile-friendly format. More

Cello Buys Biopharma Insights Firm Advantage Healthcare

Jul 18 2017

Healthcare and consumer marketing business Cello Group has acquired US-based biopharma analysis and insights business Advantage Healthcare. Cello will pay an initial $1.5m in cash and a deferred consideration of up to $3m, dependent on financial performance to June 2021. More

Acacia Avenue Debuts 'Namer' Brand Test on ZappiStore

Jul 18 2017

London-based full-service agency Acacia Avenue has launched its 'Namer' names test solution on ZappiStore's automated MR platform. More

Future Thinking Hires Pharma and Healthcare Heads

Jul 18 2017

UK-based agency Future Thinking has appointed Mohamed Muhsin as Head of Pharma UK, while Véronique Bonrepaux-Caux joins as Head of Healthcare France. More

Eurodata TV Worldwide Opens Content Insight Division

Jul 18 2017

In France, Eurodata TV Worldwide, the international division of French audience measurement firm Médiamétrie, is opening a Content Insight division led by Avril Blondelot. In addition, Florent Carême has been promoted to the role of Head of Research. More

Retargeting Tech Firm RTB House Opens in India

Jul 18 2017

Retargeting technology company RTB House has opened an office in India, where it has appointed Kshitiz Randhir Shori to lead regional operations. More

Funds for Retail Payment Analyst Commercial Signals

Jul 18 2017

In the US, retail payment data insights provider Commercial Signals has closed an additional $12m in Series B funding, which it will use to expand its products, partnerships and geographical reach. More

New Toolkit for Smarter Monkey

Jul 17 2017

DIY research giant SurveyMonkey has unveiled a rebrand and a major upgrade of its products, including a refreshed logo; a new platform, 'People Powered Data'; tools for customer experience data and employee surveys; an integrated version of its Audience product; and a 'Genius' survey design coach. More

Taptica Takes Majority Holding in Japanese Firm

Jul 17 2017

Israel-based digital ad platform Taptica has acquired a 57 percent share of Japanese mobile ad tech firm Adinnovation Inc. (ADI), for up to $5.7m. More

Borderless Access Adds Kenya and Vietnam Panels

Jul 17 2017

Emerging markets data collection firm Borderless Access has launched proprietary panels in Kenya & Vietnam. More

MARU Group Promotes Two to Executive Committee

Jul 17 2017

MARU Group has promoted Maru/Matchbox executives Sarah Redford and Carlos Palacio to Group Chief People Officer and Group CIO, respectively, supporting its continued expansion across the UK and North America, and its recent acquisition of SynGro. More

New Indian Office for Sample Firm Innovate

Jul 17 2017

Audience sampling firm Innovate has moved to a larger office in Gurgaon, India, following what it calls 'incredible revenue growth over the last 12 months', and says it will continue with 'aggressive hiring' throughout the rest of 2017. More

Digital Ad Bodies Bring Legal Counsel In-House

Jul 17 2017

In the US, trade body the Interactive Advertising Bureau (IAB) and its spin-off the IAB Tech Lab have hired former Lowenstein Sandler LLP Partner Michael Hahn to serve as their SVP and General Counsel. More

Accenture Buys Data-Driven Clearhead

Jul 14 2017

Global management consultancy Accenture has acquired Clearhead, a provider of data-driven user experience design, product development, analytics and strategic consulting solutions. Terms of the deal have not been disclosed. More

Bluecore Debuts Segmentation Tool

Jul 14 2017

In the US, behavioral and product data specialist Bluecore has launched a tool called Audience Insights, to help eCommerce marketers understand how customers are likely to react to future marketing campaigns. More

Partners to Analyse Signage Viewing

Jul 14 2017

UK-based digital signage company Signagelive has partnered with computer vision specialist AdMobilize, to deliver real-time audience analytics and dynamic creative capabilities. More

Vision Critical Names Sales / Customer Success Leader

Jul 14 2017

Research community and survey technology specialist Vision Critical has appointed former IBM exec Marco Bussadori to lead its North American Sales and Customer Success teams. More

Havas Adds Helia Presidency to Chief Data Officer Role

Jul 14 2017

In New York, data expert Michael Kaushansky has been named President of customer engagement agency Havas Helia in North America, alongside his existing role as Chief Data Officer of parent company the Havas Group. More

US Patent for Lightspeed's 'Honesty Detector'

Jul 13 2017

WPP-owned digital data collection specialist Lightspeed has been granted a US patent for its 'Honesty Detector' online respondent validation product. More

Cuebiq Hires Neems to Lead New SanFran Office

Jul 13 2017

Location intelligence company Cuebiq has opened an office in San Francisco's SoMa district, where it has hired a team of martech, location and mobile SDK execs, led by former Tapad VP Sean Neems. More

Kantar Expands Capabilities with Programmatic Ad Data

Jul 13 2017

Kantar Media has expanded its cross-platform ad intelligence capabilities with the addition of programmatic advertising data, initially available in the US and with roll-out planned for other key markets. More

MaritzCX Combines CX Data with Behavioural Insights

Jul 13 2017

Customer experience specialist MaritzCX is adding behavioural science research to its CX programs, aiming to reveal insights about customer perceptions which 'surveys alone can't provide'. More

Analytics Firm FICO Opens Office in Miami

Jul 13 2017

Global analytics software firm FICO has opened an office in Miami, Florida, from where it will support Latin American and Caribbean clients. More

IAB Updates Podcast Measurement Guidelines

Jul 13 2017

In New York, the IAB Technology Laboratory has released an updated version of its podcast measurement guidelines, with the aim of establishing a common set of ad metrics for podcast advertisers. More

Nielsen in Podcast Audience Targeting 'First'

Jul 12 2017

Nielsen has partnered with podcasting company Panoply Media to introduce audience targeting to podcasting for what the firms claim is the first time. More

Infogroup Launches Constellation Media

Jul 12 2017

Database giant Infogroup has launched a data-driven digital marketing agency called Constellation Media, offering a range of services for audience expansion; digital media strategy, planning, buying, and optimization; and advanced analytics. More

UberMedia Buys Location Intelligence Firm Cintric

Jul 12 2017

US-based mobile insights and ad platform UberMedia has acquired location intelligence and analytics company Cintric, which provides a picture of consumer behavior including dwell time in stores down to the minute. Terms were not disclosed. More

4A's Names New Media and Data Practice Leader

Jul 12 2017

In New York, ad industry trade association the 4A's has hired Louis Jones as Executive Vice President, in charge of its Media and Data Practice. More

Wunderman Launches AI Division, Backed by Microsoft

Jul 12 2017

WPP division Wunderman has launched an artificial intelligence division, tasked with developing enterprise-grade AI solutions for marketers across customer care, acquisition and retention, and product development. More

Next 15 Buys B2B Specialist Velocity Partners

Jul 11 2017

In the UK, digital marcoms group Next 15 has acquired data-driven B2B content marketing strategy firm Velocity Partners for an initial consideration of c.£5.9m. More

Management Changes at d.fferento/ogy

Jul 11 2017

In the UK, MR and insight company d.fferento/ogy has promoted Mark James to the role of Managing Director, with responsibility for three divisional heads. Meanwhile former YouGov researcher Paul Marshall joins the firm as Insight Director. More

Chadwick and Kugler Join Big Sofa Board

Jul 11 2017

UK-based video analytics firm Big Sofa has appointed Cambiar partner and former NOP leader Simon Chadwick and former Unilever director Ralph Kugler as strategic advisers to its Board. More

New Service Pinpoints Value-Oriented Consumer

Jul 11 2017

In the US, shopper targeting specialist Valassis has launched the 'Consumer Activation Score', which helps advertisers target 'value-oriented' audiences with relevant deals. More

New Data Head for Australian Analytics Firm TEG

Jul 11 2017

In Australia, ticketing, live entertainment and data analytics company TEG has hired former Dentsu Aegis exec Mazen Kassis for the newly created role of Managing Director of Data, Digital and Technology. More

Environics Analytics Hires Chief Strategy Officer

Jul 11 2017

In Canada, marketing services and data firm Environics Analytics (EA) has appointed Paul Evans to the role of Chief Strategy Officer. More

Ebiquity Launches Total View Attribution

Jul 11 2017

UK-based media and marketing insights firm Ebiquity has launched a served called Total View Attribution, helping clients assess which media channels and campaigns are most effective and warrant increased investment. More

Ambitious Target for New Kantar Activate

Jul 10 2017

Kantar has launched a new service integrating consumer insights and behavioral data from across its portfolio with shopper and media data, allowing clients to 'fully leverage the studies they run with Kantar for targeting purposes'. More

Eyeota and YouGov Team Up

Jul 10 2017

Local audience data specialist Eyeota has partnered with YouGov to provide clients with an extensive database of consumer opinion and behavior data spanning the US, the UK and Germany. More

Hausruckinger Leaves GfK; CMIO Joins

Jul 10 2017

Senior GfK Leader Dr. Gerhard Hausruckinger has resigned from the company after seven years on the Management Board. Meanwhile Christoph D. Erbenich has been appointed as Chief Marketing and Innovation Officer. More

NMG Invests in Data Science Firm Boobook

Jul 10 2017

Global financial services advisory and intermediary firm NMG has acquired a minority stake in Belgian-based advanced analytics company Boobook. The latter will remain independent, with founder and MD Nicole Huyghe at the helm, but gain from NMG's global network and infrastructure. More

MARU Buys Customer Experience Specialist SynGro

Jul 10 2017

MARU Group has acquired customer experience tech firm SynGro for an undisclosed sum. The company will become Maru/SynGro but retain its current management team which will oversee its development and integration into the MARU technology platform. More

Senior Hires for Expanding LivingLens

Jul 10 2017

Consumer video analytics firm LivingLens has made two senior hires for its Sales & Marketing team. Sophie Goddard joins as Business Development Director and Kat Hounsell as Marketing Director. Both will be based in London. More

CMI Adds Behavioral Economics Solution yChoose

Jul 10 2017

Atlanta, GA-based, behavioral insights and consultancy firm CMI has announced a third option within its behavioral economics-based solutions suite. Named yChoose, the tool helps identify what influences consumers in their decision-making, to help marketers out-perform the competition. More

Centaur Buys and Sells, with Focus on B2B

Jul 7 2017

UK-based publishing group Centaur Media Plc is set to dispose of its Home Interest business for £32m, and to acquire business telemarketing agency MarketMakers for an initial £13.4m, thus sharpening its focus on b2b information, insights and events. More

BARC India Appoints Nielsen for Digital Measurement

Jul 7 2017

Audience measurement body BARC India has appointed Nielsen India as its primary digital measurement partner, as it looks to build its 'EKAM' cross-channel measurement solution. More

comScore in JICWEBS Video Viewability 'First'

Jul 7 2017

comScore has become the first company to receive ABC certification for a video viewability measurement, based on JICWEBS industry agreed standards. The measure sits within the company's validated Campaign Essentials tool (vCE). More

POSSIBLE Becomes Part of Wunderman

Jul 7 2017

WPP has merged its digital ad agency POSSIBLE with the older and larger Wunderman. POSSIBLE, formed only in 2011, will continue to operate as a standalone brand within its new home. More

freenet CEO Vilanek to Chair Data Firm Webtrekk

Jul 7 2017

Berlin-based customer intelligence provider Webtrekk has named freenet CEO Christoph Vilanek as Chairman of the Board, with an eye to 'explosive growth'. More

Gagnon Replaces Kusick as plista Global MD

Jul 7 2017

In Germany, WPP's digital ad targeting specialist plista has promoted Michel Gagnon to the role of Global Managing Director, replacing Jana Kusick who has stepped down for personal reasons. More

Tinyclues Hires for Rapid European Growth

Jul 7 2017

Paris-based AI-driven marketing platform Tinyclues has appointed former RichRelevance exec Matthieu Chouard as Senior Vice President Sales EMEA, charged with 'dramatically accelerating growth'. More

Buzzlogix Upgrades Social Media Monitoring App

Jul 7 2017

Social media analysis and management firm Buzzlogix has upgraded its app to give users 'full fingertip access to their social media activities and campaigns from anywhere at any time'. More

Merkle Buys UK Big Data Firm Aquilla Insight

Jul 6 2017

Data-driven CRM and performance marketing agency Merkle has acquired UK-based big data analytics firm Aquilla Insight. Terms of the deal have not been disclosed. More

GfK to Deliver Total Readership Insight for Dutch Market

Jul 6 2017

In the Netherlands, the joint industry committee responsible for the national readership survey has hired GfK to integrate brand consumption data from newspapers and magazines with that from online published media. More

Havas Launches Standalone Influencer Team

Jul 6 2017

Havas Media has launched a division called Socialyse Influence, which will monitor all client influencer campaigns, and ensure they are accurately measured. More

R/GA Hires for New EMEA Head of Data Role

Jul 6 2017

In London, advertising and digital transformation agency R/GA has hired Hanan Belarbi for the newly created role of Head of Data, EMEA. More

Toluna Healthcare Partnership Extends Patient Access

Jul 6 2017

Toluna's healthcare division has partnered with healthcare-focused digital platform Treato, to gain access to the latter's users for survey research purposes. More

Thomson Reuters Opens Big Data / Analytics Incubator

Jul 6 2017

News and information provider Thomson Reuters has launched a division which will help early-stage entrepreneurs build products focused on big data, advanced analytics, artificial intelligence and machine learning. More

Market Track Buys Purchase Behavior Firm InfoScout

Jul 5 2017

In the US, pricing intelligence specialist Market Track has acquired shopper purchase behavior and attitude data provider InfoScout, for an undisclosed amount of cash and stock. More

Movie Fan Data Firm JustWatch Hires LA Office Leader

Jul 5 2017

Berlin-based JustWatch, which collects anonymous user data about the movie taste and purchasing behavior of more than 75 million movie fans, has hired former Sony Pictures SVP Aaron Wahle to lead its Los Angeles office. More

SugarCRM Launches 'Hint' Relationship Data Tool

Jul 5 2017

Silicon Valley-based software developer SugarCRM has launched a tool called Hint, designed to automatically gather and analyze customer intelligence from a broad range of social media data sources. More

Go2mobi Adds Retargeting Feature

Jul 5 2017

Mobile audience targeting specialist Go2mobi has added a retargeting feature to its demand-side platform. More

Apple Buys German Eye Tracking Firm SMI

Jul 4 2017

Apple has acquired German eye tracking company SensoMotoric Instruments (SMI) for an undisclosed sum. More

JICWEBS Goes Full-Time to Tackle Online Ad Issues

Jul 4 2017

The UK's Joint Industry Committee for Web Standards (JICWEBS) is changing from a part-time entity into a limited company operating full-time, in a bid to tackle online ad fraud and promote brand safety. More

iCrossing Names New President

Jul 4 2017

In New York, digital marketing agency and online buzz measurement specialist iCrossing has promoted Mike Parker to the role of President, replacing Nick Brien who was recently named CEO of Dentsu Aegis Americas. More

comScore Expands MMX and Mobile Metrix in Malaysia

Jul 4 2017

comScore has rolled out an expanded version of its MMX Multi-Platform and Mobile Metrix in Malaysia, with the introduction of mobile consumer panel data. More

Neustar Hires Former Catalina MD Krishna Chettayar

Jul 4 2017

In the US, consumer data provider Neustar has hired former Catalina Marketing MD Krishna Chettayar, as General Manager and Vice President of Product, OneID. More

Research Results Finds Space for Expansion

Jul 3 2017

Fitchburg, MA-based Research Results is to relocate across town from its existing office on Main Street, according to US press reports. The move will make room for a growing team, currently of 28 employees. More

Brainch Named MD in Impact Research Restructure

Jul 3 2017

Surrey, UK-based Impact Research has been restructured, with Dawn Mulvey promoted to Head of Utilities, Stuart Grant heading Consumer, Monika Swift the New Generation unit and Jamie Margerison managing Healthcare, all now led by co-founder Michael Brainch as Managing Director. More

Discuss.io Expands US Team

Jul 3 2017

In the US, online qual firm Discuss.io has appointed RJ Scott as Senior Research Solutions Executive and Zuzana Žilková as Senior Account Manager. Both report to co-founder Jim Longo. More

Join the Dots Launches 'Spirit' Qual Brand

Jun 30 2017

UK-based consumer insight agency Join the Dots has launched a dedicated qualitative research unit under the new brand name of Spirit. More

US Acquisition Creates Location Data 'Leader'

Jun 30 2017

Location data marketing platform NinthDecimal has acquired mobile audience platform MoLOGIQ, giving it 'the largest mobile device reach of any location intelligence company in the US'. The buyer firm has also launched a 'Labs' team to focus on developing new solutions. More

IRI Launches 'Personalization Suite'

Jun 30 2017

Retail and OTC health data giant IRI has launched a suite of tools for personalized marketing. The IRI Personalization Suite also promises to allow users to 'definitively' measure and optimize ad spend effectiveness. More

VR Shopping Research Tools Launched

Jun 30 2017

Georgia, US-based VR shopping specialist Advanced Simulations has partnered with research firm Azure Knowledge to launch two new virtual reality research products. More

Pureprofile Partners with Branded Research

Jun 30 2017

Australian-owned data analysis and programmatic media company Pureprofile has partnered with Branded Research Inc., gaining access to and enhancing the latter's panel of 1.7 million consumer research profiles in the US, UK and Canada. More

Bazaarvoice Rolls Out Reviews and Ratings Solution

Jun 30 2017

Consumer-generated content and personalization specialist Bazaarvoice has launched Brand Edge, a tool to help marketers collect reviews and ratings and distribute them to its network of retail e-commerce sites. More

comScore Launches China Video Measure

Jun 29 2017

comScore has launched a service called Extended Video, in China. This delivers programme-level insights into online video consumption, including content viewed, who is watching and levels of engagement, on a weekly and daily basis. More

Branded Research Offers Same Day Incentive Payment

Jun 29 2017

Online panel provider Branded Research has launched a new direct payment feature for US panelists using the white label API of software firm Dwolla. Participants can now receive same day payments into their personal accounts for survey participation - a first according to the firm. More

Brandwatch Launches Image Insights Logo Tracker

Jun 29 2017

Social media intelligence specialist Brandwatch has unveiled an image recognition platform that it says can track and analyze any logo. More

MESH Experience Finds Partner Down Under

Jun 29 2017

UK-based data and analytics consultancy MESH has partnered with antipodean shopper consultancy 3Feet to bring the former's Real-time Experience Tracking (RET) methodology and experience metrics to Australia and New Zealand. More

MRSS Partners to Offer Predictive Analytics

Jun 29 2017

Mumbai Stock Exchange listed Majestic Research Services and Solutions Ltd has formed an alliance with California-based analytics firm ScoreData. More

New Model Segments on Cultural Mindset and Social Values

Jun 29 2017

'Poly-cultural' market research and consulting firm Culturati Research & Consulting, Inc. has launched a segmentation model called The Cultural Mosaic, breaking down the US consumer population by cultural mindset and social values. More

RhythmOne Buys RadiumOne

Jun 28 2017

Social media ad targeting firm RadiumOne has been acquired by San Francisco ad tech firm RhythmOne, for a reported $22m of which three quarters will be paid in shares at a future date. RhythmOne has also announced a change of CEO. More

Nielsen Boosts Innovation Testing, Ingredient Analysis

Jun 28 2017

Nielsen has launched Target Group Performance Analysis, a framework helping FMCG manufacturers to predict an innovation's overall viability and growth potential in specific segments. Also this week, the firm has extended its alliance with ingredient data firm Label Insight. More

GutCheck Gears Up for Growth with Senior Hires

Jun 28 2017

Agile MR firm GutCheck has made three senior hires as it looks to grow the business. Keith Johnson joins as Chief Product Officer, Shawn Vaughn as EVP of Sales & Client Services and Josh Ashton as VP of People Operations. More

WPP Firms Launch Amazon Optimisation Service

Jun 28 2017

WPP agencies POSSIBLE and Mindshare have linked up to launch an integrated marketing and commerce offer to help companies optimise their investments across the various platforms of online shopping giant Amazon. More

Outbrain Adjusts Workforce to Match New Ad Tech Focus

Jun 28 2017

New York-based personalized content and insights provider Outbrain has laid off 4 percent of its global workforce, mostly in the US, according to reports. The move reflects a shift in emphasis from site editorial tools towards programmatic ad systems. More

Partner Data Feeds New Nielsen Connected System

Jun 27 2017

Nielsen has unveiled a 'Connected System' promising FMCG and retail decision-makers analysis of 'what's happening in the market from every angle', and designed to 'foster collaboration and align organizations'. The System integrates Nielsen data with data from partner companies. More

IRI, Unilever Ventures Back A.K. Pradeep's New Firm

Jun 27 2017

Unilever Ventures and retail data giant IRI have invested in MachineVantage, a company dedicated to the use of Artificial Intelligence and machine learning for marketing and product innovation. The firm was established in 2016 by NeuroFocus founder A.K. Pradeep. More

Cuebiq Partners for Chinese Consumer Data

Jun 27 2017

Location data specialist Cuebiq has expanded its footprint to China via an exclusive partnership with big data-focused mobile Internet firm GeTui. More

Bulgarian Opening for UK-Based Fieldwork Firm

Jun 27 2017

Data collection firm Field Scope International has opened a new office in Sofia, Bulgaria, expanding its presence in Central and Eastern Europe. More

Quantexa Adds Office Down Under

Jun 27 2017

British big data firm Quantexa has opened an office in Sydney, Australia, following a launch in Brussels in April. The Sydney office will be led by advanced analytics specialist and former SAS exec Shaun Mathieson. More

New Leader for Restaurant Data Firm Fishbowl

Jun 27 2017

Fishbowl, a customer engagement platform provider for the restaurant sector and now a part of Symphony Technology Group (STG), has named Jim Soss as CEO. More

Environics Buys RSI

Jun 26 2017

Environics Analytics (EA) has acquired the business and assets of Research Solutions Inc. (RSI), also based in the city - both are based in Toronto, Canada. More

QuintilesIMS 'Looking to Divest'

Jun 26 2017

Health data giant QuintilesIMS may be looking to divest its contract sales business for as much as $1 billion, according to a report from Reuters. More

Genius Digital Sells Real-Time Insight Assets

Jun 26 2017

Content and revenue protection firm Verimatrix has acquired the MiriMON real-time insight technology and development team from UK-based GfK company Genius Digital, with whom it will remain partners. More

Funds for B2B Data Management Firm Synthio

Jun 26 2017

Atlanta, GA-based customer data platform Synthio, Inc. has raised finance to the tune of $10.5m, for use in growing its platform and products, marketing, sales and customer success teams. More

Toluna Adds 'Hyper-Targeting' to QuickSurveys Suite

Jun 23 2017

Toluna has enhanced its QuickSurveys suite, with users now able to select from more than 200 'hyper-targeted' demographic and profile audiences. More

Upinion Launches Messaging App for MR Use

Jun 23 2017

Amsterdam-based software company Upinion has launched a new messaging app for use in market research, exploiting the rise of messaging tools like WhatsApp and consumers' familiarity and comfort with using them. More

New Coalition to Advise EU on Audience Measurement

Jun 23 2017

Research associations ESOMAR, AGOF and EFAMRO have combined with three broadcasting and publishing associations to form a new Coalition for Audience Measurement, supporting the EU as it considers reform of it ePrivacy Directive. More

Nielsen Launches Mobile Measure for YouTube Ads

Jun 23 2017

Nielsen has begun measuring ads on YouTube's mobile app, within its Digital Ad Ratings service, completing its cross-device coverage of YouTube viewing. For the moment, the service is available only in the US. More

Acxiom Receives Five US Patents

Jun 23 2017

Marketing data specialist Acxiom has been issued five new patents for data processing and management technology, reinforcing its focus on people-based marketing and ethical data use. More

iModerate Launches 5-Day Turnaround Offer

Jun 22 2017

In the US, MR tech developer iModerate has launched a fast turnaround research approach called (iM)mediate, which promises to deliver insights in as little as five days. More

Lightspeed Debuts LifePoints Engagement App

Jun 22 2017

In the US, WPP-owned digital data collection specialist Lightspeed has launched a mobile engagement app called LifePoints, to provide clients with 'in the moment' access to consumers. More

Nielsen and Trax Launch Shelf Intelligence Suite

Jun 22 2017

In the US, Nielsen has partnered with retail vision technology specialist Trax to jointly create a new tool called the Shelf Intelligence Suite. The firms aim to help FMCG companies better understand how shelf performance directly impacts product sales. More

Former Experian Execs Open Data-Driven Growth Firm

Jun 22 2017

In the US, former Experian execs Lindsey Harju and Brienna Pinnow have launched a company called Blinc Digital Group, which will offer a data-centric approach to help clients with their product and marketing development strategies. More

Apptopia Hires Chief Data Officer

Jun 22 2017

In the US, mobile app intelligence provider Apptopia has hired former DataXu exec Amit Phansalkar as Chief Data Officer. More

WPP and Unilever Invest in Ad Tech Firm Celtra

Jun 21 2017

WPP has acquired a minority stake in US-based mobile display ad specialist Celtra, whose AdCreator tool provides viewability metrics across both in-app and mobile web environments. Unilever is another participant in the $15m financing round. More

Prosper Launches Alibaba Shopper Intelligence Service

Jun 21 2017

US-based Prosper Insights & Analytics has launched the Alibaba Shopper Intelligence service, providing data on customers of the Chinese eCommerce company. More

Made in Surveys Debuts 'Instant Insight'

Jun 21 2017

Fieldwork company Made in Surveys has launched a UK service called 'Instant Insight', through which users can field a survey of four to nine questions administered to a nationally representative sample, and then receive a full report and the raw data within 48 hours. More

Innovid Links TV Creative Targeting with Purchase Data

Jun 21 2017

Video analytics tech developer Innovid has launched a solution allowing marketers to dynamically customize connected TV and over-the-top (OTT) ads, based on purchase data-driven CPG audience segments from Nielsen Catalina Solutions (NCS). More

Adobe Unveils Personalized Linear TV Ad Targeting

Jun 21 2017

Marketing software giant Adobe has launched a solution for the automated, data-driven planning and buying of TV advertising, enabling brands to use their first-party audience data to better target linear ads. More

Mobile Ad Firm Verve Buys Germany's matchinguu

Jun 20 2017

London-based mobile marketing company Verve has acquired German proximity-based push marketing specialist matchinguu for an undisclosed sum. More

Tobii Extends Eye Tracking to Virtual Environments

Jun 20 2017

Swedish firm Tobii Pro has launched a tool which extends eye tracking research to non-game virtual environments. More

InsightsNow Hires Lynch to Expand Co-Creation Methods

Jun 20 2017

In the US, product innovation specialist InsightsNow has hired Karen Lynch to lead expansion of its co-creation and co-design methods, which are designed to uncover sensorial triggers of behavior. More

Watch Me Think Opens Access to Video Analytics Tool

Jun 20 2017

In the UK, behavioural research agency Watch Me Think is opening its video search, edit and share platform to researchers for no cost. More

comScore Drops CTO Role in Restructure

Jun 19 2017

comScore's Chief Technology Officer Michael Brown is to leave the company, as a restructuring exercise combines the technology and product teams into a group reporting to COO Cameron Meierhoefer - according to a filing. More

New HQ and Salesman for Remesh

Jun 19 2017

AI-based MR software company Remesh has opened a new headquarters office in NYC; and hired Gabe McElwaine as Director of Sales for the eastern US and Canada. More

Funds Put Fresh Energy into Samba

Jun 19 2017

US-based audience analytics firm Samba TV has secured another $30m of funding, earmarked for international expansion and the launch of 'a variety of transformative products in the media and advertising industry'. More

Salesforce Adds AI with Einstein Analytics

Jun 19 2017

CRM software giant Salesforce has enhanced its Einstein product with the addition of a portfolio of advanced analytics tools for non-specialist users. More

comScore Upgrades Mobile Measures in China and Germany

Jun 16 2017

comScore has expanded its MMX Multi-Platform measurement and upgraded its Mobile Metrix offer, in both Germany and China - the latter in partnership with Kantar JV CTR Market Research. More

Content Intelligence Launch for Former Ogilvy Data Head

Jun 16 2017

In Australia, Leon Bombotas, formerly Head of Data at ad agency Ogilvy, has launched his own firm, Newsroom.ly, combining web analytics, AI and data-science to help clients measure the impact of their content. More

Isentia Accuses Rival Meltwater of Breach

Jun 16 2017

Australia-based media monitoring group Isentia is reportedly challenging competitor firm Meltwater Australia in a Federal Court, claiming its MD and others have breached its contracts and defrauded local publishers. More

xAd Rebrands to Stress Broader Focus

Jun 16 2017

Location technology firm xAd has changed its name to GroundTruth, reflecting its 'evolution from a company focused on the advertising industry to a company empowering businesses through media and data'. More

Rippll and Adbrain Partner for Location Data Insights

Jun 16 2017

Location-based marketing solutions provider Rippll has announced a partnership with digital ID specialist Adbrain. The firms will combine cross-platform consumer insights with real time footfall data, helping clients to understand each customer's journey and behaviour. More

OnePoint Global Offers Survey App Development Code

Jun 16 2017

Mobile survey solutions provider OnePoint Global has made its survey app development code available to MR industry clients, allowing them to create, launch and manage their own products to app stores 'within days'. More

Strong Year-on-Year Growth for US Research Industry

Jun 15 2017

The US research industry maintained a strong annual growth rate in 2016, despite 'tepid' overall economic growth, according to this year's AMA Gold Top 50 Report. Total revenue generated for the 202 companies surveyed was $11.584bn, up 5.7%. More

Stagwell Buys Nielsen Mobile Assets, Creates HarrisX

Jun 15 2017

US investment advisory company The Stagwell Group has acquired Nielsen's Mobile Insights Survey and Total Communications Survey, which will relaunch under the name HarrisX. Terms of the deal were not disclosed. More

IRI Launches UK-Based Growth Solutions Practice

Jun 15 2017

IRI has enhanced its core business of providing big data and predictive analytics for FMCG manufacturers and retailers, with the launch of a Growth Solutions practice. Former Premier Foods exec Daniel Hunt joins to help lead the practice. More

System 1 COO Alex Batchelor Leaves

Jun 15 2017

In the UK, insight and ad agency System 1 Group has announced that its Chief Operating Officer Alex Batchelor is leaving the business, as the role is being split into two, non-Board positions. More

[m]PLATFORM Names Bullis Global Chief Strategy Officer

Jun 15 2017

WPP's audience intelligence and activation solution [m]PLATFORM has promoted Jenny Bullis to Global Chief Strategy Officer, with a seat on the platform's global executive committee. She will move to the new role over the next few months. More

Innovate Hires Gerken with APAC in Mind

Jun 15 2017

On-demand panel and sample company Innovate has appointed former dataSpring exec Jeff Gerken as Assistant Vice President, responsible for sourcing new business opportunities and managing a range of existing client relationships. More

New KPMG Advisory Arm Buys Acuity Research and Insights

Jun 14 2017

Professional services firm KPMG Australia has launched a specialist Customer, Brand & Marketing advisory business, which has already acquired Sydney-based market research firm Acuity Research and Insights. Terms of the deal were not disclosed. More

Nielsen Launches 'First-Ever' Audio DMP

Jun 14 2017

Nielsen has launched what it describes as the first-ever audio data management platform (DMP), which connects radio formats to real off-line purchase data for 'highly specific radio audience targeting'. More

First Global Data Protection Officer for Dentsu Aegis

Jun 14 2017

In London, marcoms giant Dentsu Aegis Network has appointed Mark Keddie as its first Global Data Protection Officer, ahead of the new GDPR (General Data Protection Regulation) which governs the general use and privacy of EU citizens' data. More

New CEO for Socialbakers

Jun 14 2017

Czech Republic-based social media analytics firm Socialbakers has appointed Yuval Ben-Itzhak as Chief Executive Officer, replacing Robert Lang who left in April. The firm has also re-appointed investor Martin Huml as President and COO. More

Cambridge Analytica Hires Political Ops Leaders

Jun 14 2017

High profile behavior change company Cambridge Analytica has hired former Republican party execs Ben Shankle and Laquan Austion to jointly lead its political operations in Washington D.C. More

Research Now Names Southeast Asia Regional Director

Jun 14 2017

Digital data solutions provider Research Now has hired Fergus Clarke as Regional Director of Southeast Asia, responsible for developing regional business, and leading markets across Southeast Asia, Hong Kong and Korea. More

SYLO Rolls Out Standard Influencer Scoring System

Jun 14 2017

In New York, influencer marketing specialist SYLO has launched a standardized reporting service, to calculate individual 'SYLO Scores' based on every piece of content posted by influencers across YouTube, Instagram, Facebook and Twitter. More

Hotspex Relocates Dorr for European Expansion

Jun 13 2017

Toronto, Canada-based employee-owned research firm Hotspex has promoted Michael Dorr to the position of MD of its UK business, responsible for establishing an office and building the company's brand in the UK and Europe. He takes up the new role next month. More

J+D Consulting Expands to Japan

Jun 13 2017

Pharma sector forecasting and insights specialist J+D Consulting has partnered with Seigo Maeda, founder of SDMJ Consulting in Japan, to support its global expansion plans. More

New President for IRI Media Center of Excellence

Jun 13 2017

In the US, consumer audience creation and data giant IRI has appointed former dunnhumby exec Nishat Mehta as President of its Media Center of Excellence. He will replace Srishti Gupta, who has moved to a senior position at Amazon. More

Verto Analytics Launches Audience Profiles Measure

Jun 13 2017

Digital media measurement firm Verto Analytics has launched a product called Audience Profiles, which promises publishers in the US and Europe data on consumer behavior, demographics and device usage, plus competitive insights all in one package. More

comScore Strengthens Board with Five New Members

Jun 12 2017

comScore has expanded its Board of Directors from seven people to twelve. The new arrivals are Lisa Gersh, Joshua Peirez, Mark Harris, Jacques Kerrest and Susan Riley. More

Lightspeed and VICE Media Seek Millennial Opinions

Jun 12 2017

WPP-owned digital data collection specialist Lightspeed has partnered with youth media and broadcast company VICE Media to launch a panel called VICE Voices, through which to capture the opinions of US millennials and understand what drives their attitudes and behavior. More

Lotame and Cint in Custom Panels Deal

Jun 12 2017

Cross-screen data management platform (DMP) Lotame has partnered with insights exchange operator Cint, to enable publishers and advertisers to create custom research panels. More

LivingLens Adds New Video Analytics Modules

Jun 12 2017

In the UK, video data mining and analysis specialist LivingLens has added two new video analytics modules to its platform: 'aggregate level multimedia analysis' and 'intelligent codeframe creation'. More

Gauge Launches Targeted Audience Feedback App

Jun 12 2017

In the US, marketing technology company Gauge Insights has partnered with data collection firm Focus Pointe Global, to launch a mobile app through which brands can create customized MR campaigns, and get feedback from hundreds of targets within minutes. More

UK Election Polls - If Only We Hadn't Had the Enquiry

Jun 9 2017

Another UK General Election has come and gone, with winners and losers amongst the survey firms as well as the politicians. Once again most people seem to be stunned by the result; while the adjustments made after the last election look like the key reason they didn't get this one broadly right. Who'd be a pollster? More

Ad Targeting Firm AudienceScience Closes

Jun 9 2017

US-based behavioral targeting technology firm AudienceScience has gone into receivership, less than a month after losing the contract it held with Procter & Gamble for nearly a decade. More

Warner Bros. Adds C-Suite Data Strategy Role

Jun 9 2017

In the US, Warner Bros. Pictures has promoted JP Richards, adding the role of Chief Data Strategist to his existing title of Executive Vice President, Worldwide Marketing. More

Dentsu Aegis Launches 'People-Based Insights' Platform

Jun 9 2017

In the US, marcoms giant Dentsu Aegis Network has rolled out M1, a people-based insights, planning, activation and measurement platform. John Lee, Chief Product and Data Officer of subsidiary company Merkle, will lead the initiative as President of M1 globally. More

Prosper Insights & Analytics Names New COO

Jun 9 2017

In the US, business intelligence solutions firm Prosper Insights & Analytics has appointed John Sydnor as Executive Vice President and Chief Operating Officer. More

New Tool Matches Ad Campaigns to User Needs

Jun 9 2017

In London, software developer We Are Personal (WAP) has launched an artificial intelligence (AI) ad campaign personalisation tool, through which marketers can dynamically change their entire web site to match each user's needs. More

Online Community Specialist Lithium to be Acquired

Jun 8 2017

In the US, social media management and online community solutions provider Lithium Technologies has agreed to be acquired by Vista Equity Partners for an undisclosed sum. More

UBMobile Launches Gesture-Based Surveys Platform

Jun 8 2017

In the US, mobile-based consumer engagement and insights firm UBMobile has launched a 'Gesture-Based Surveys' platform (GBS), using mobile device actions such as dragging, swiping, tapping, and capturing images and videos. More

Cuebiq Launches 'First' Footfall Benchmarking Report

Jun 8 2017

US location data provider Cuebiq has released what it says is the industry's first report analyzing footfall benchmarks, to help marketers gauge how their ad campaigns perform against industry averages for off-line activities such as in-store visits. More

QuestionPro Debuts 'Forms' Survey Chatbot

Jun 8 2017

In the US, online survey software provider QuestionPro has launched a new tool called Forms, which uses the firm's existing platform to create surveys that are completed through an interactive chatbot. More

Ipsos Re-Hires Madabhushi for New Innovation Role

Jun 8 2017

In New York, former Ipsos Connect exec Lakshmi Madabhushi has re-joined the group in its Ipsos Marketing division, in the newly created role of Chief Innovation Officer. More

New CEO for Tapad

Jun 8 2017

US-based cross-media marketing technology specialist Tapad has appointed Sigvart Voss Eriksen as Chief Executive Officer, succeeding Are Traasdahl who is moving into the advisory role of Chairman Emeritus. More

CNN Swaps Research Arm for Audiences and Data Centre

Jun 7 2017

In the UK, cable and satellite TV news channel CNN's commercial operations division has set up an Audiences and Data unit, which will invest in artificial intelligence and data science to replace the firm's existing research function. The new initiative is led by data scientist Mark Sear. More

Snapchat Parent Buys Location Targeting Firm Placed

Jun 7 2017

Snap Inc., the parent company of photo and video-sharing app Snapchat, has acquired location-based ad targeting firm Placed in a deal reported to be worth more than $200m. More

Discuss.io Hires Tariq Mirza to Lead London Launch

Jun 7 2017

Seattle-based online qual firm Discuss.io has opened an office in London, where it has appointed former Kinesis Survey Technologies MD Tariq Mirza as Managing Director, Europe. More

Lightspeed Promotes De Koning for New EMEA Role

Jun 7 2017

In London, WPP digital data collection arm Lightspeed has promoted Leon De Koning to the newly created role of VP, Client Sales EMEA, overseeing strategic account planning and client services, and expanding the business development team. He will also oversee three new EMEA vertical divisions. More

New TVision Insights Tool Scores Ad Creative

Jun 7 2017

US-based TV attention measurement company TVision Insights has launched 'Creative Performance Score', which helps brands to evaluate the impact of the creative they use across commercials, on a second-by-second, person-level basis. More

Vivendi Confirms Havas Acquisition

Jun 6 2017

Paris-based mass media conglomerate Vivendi has entered into an official agreement to buy Bolloré Group's c.60% majority stake in multinational marcoms group Havas, at a price of EUR 9.25 per share. More

Cint Opens in Hong Kong, Adds to Senior Team

Jun 6 2017

Online insights exchange Cint has opened an office in Hong Kong, where it has appointed Ronald Leung as APAC Regional VP of Supply and Heather Hughes as APAC Regional VP of Partnerships and Alliances. The firm has also made hires in the US and UK. More

Periscope Buys Anthem Marketing Solutions

Jun 6 2017

US marketing services agency Periscope has acquired data-driven business Anthem Marketing Solutions for an undisclosed sum. More

Former Tory Advisor Says YouGov Model is 'Unsound'

Jun 6 2017

Former Conservative Party election advisor Michael Moszynski is claiming that YouGov's recent polls are 'irresponsible', following its forecast of a hung parliament in the UK's forthcoming general election. More

Nielsen's Zagorski Joins Tremor Video as CEO

Jun 6 2017

In New York, video ad technology and targeting company Tremor Video has appointed former Nielsen exec Mark Zagorski as Chief Executive Officer. More

AgilOne Launches Customer Data and Engagement Hub

Jun 6 2017

California-based predictive marketing firm AgilOne has launched a Customer Data and Engagement Hub, through which marketers can create a single customer profile, apply predictive intelligence to customer data, and run omni-channel personalization initiatives. More

Populus Launches Virtual Reality Panel

Jun 5 2017

In the UK, data collection agency Populus Data Solutions has launched what it says is the research industry's first virtual reality online panel, PopulusLive VR. More

Funds and CTO Hire for Reputation Institute

Jun 5 2017

US consultancy Reputation Institute has appointed Rajendra Joshi as Chief Technology Officer, with a remit including the launch of 'the world's first Reputation as a Service knowledge platform'. The firm has also secured 'a significant investment' to fuel its growth. More

Wunderman Buys Spanish Firm The Cocktail

Jun 5 2017

WPP agency Wunderman has acquired digital transformation consultancy The Cocktail, based in Spain. More

Verint Launches CX Services

Jun 5 2017

US-based analytics specialist Verint Systems Inc. has launched a number of consulting offers and packaged services designed to help companies enhance their customer experience (CX). More

Mustard Creates Pickles for Instant Consumer Feedback

Jun 2 2017

UK-based, full-service agency Mustard has launched a Smartphone app called Pickles, to provide instant consumer feedback for ad and campaign feedback, understanding consumer behaviour, product and creative testing, CX and brand research, and mystery shopping studies. More

Verto Hires Former Nielsen Exec as Head of Tech Ops

Jun 2 2017

Digital media measurement firm Verto Analytics has hired former Nielsen exec Tero Lindberg as Head of Technology Operations. More

Dentsu Aegis Buys Swedish Analytics Firm Outfox

Jun 1 2017

Ad group Dentsu Aegis Network has acquired Stockholm, Sweden-based digital analytics and conversion company Outfox. Terms of the deal were not disclosed. More

Insight App OnePulse Raises Funds for US Expansion

Jun 1 2017

Consumer insight app OnePulse has closed a $2.07m seed funding round, ahead of its planned US roll out in the summer. More

Growth Funds for Market Logic

May 31 2017

Berlin, Germany-based insights-driven marketing software business Market Logic has raised EUR 45m in a round of funding, which it will use to accelerate company growth. More

DataRobot Buys Data Science Firm Nutonian

May 30 2017

In the US, machine learning specialist DataRobot has acquired data science software company Nutonian, which specializes in 'time series' analytical modeling. Terms of the deal were not disclosed. More

MFour and Kantar Launch Social Media Ad Testing

May 26 2017

In the US, MFour Mobile Research and Kantar Added Value have partnered to launch a mobile ad testing solution for Facebook and other social media sites. More

StepsAway Tool Ties In-Store and Digital Data

May 26 2017

In the US, retail platform StepsAway has launched a tool called SAKairos, to help brick-and-mortar stores use customer database analytics combined with individual stores' Wi-Fi streaming data to generate and send real-time personalized offers to shoppers' smartphones. More

Kantar and Hookit in Sports Data Partnership

May 26 2017

Kantar Media has partnered with sports sponsorship intelligence provider Hookit, to provide social and digital media measurement capabilities for the sports industry. More

Visual Metrics Hires Meegoda as Managing Partner

May 26 2017

Data visualisation specialist Visual Metrics has appointed Ryan Meegoda as Managing Partner, with a remit to expand the company's services to clients across Australia and Asia. More

Delmondo Adds Cross-Platform Video Measures

May 26 2017

New York-based cross-platform social media video analytics software firm Delmondo has released new features to help publishers and advertisers better measure their videos across all social media platforms and devices. The firm also announced three senior appointments. More

Tobii Buys Webcam-Based Eye Tracking Firm Sticky

May 25 2017

Eye-tracking tech firm Tobii has acquired Sticky, which uses webcam-based eye tracking technology to measure ad effectiveness. The deal will be financed with an undisclosed amount of cash, with an option to provide part of the consideration in Tobii shares. More

Tennis Legend Serena Williams Joins SurveyMonkey Board

May 25 2017

US tennis superstar Serena Williams has joined the Board of DIY online research platform SurveyMonkey, as has Brad Smith, the CEO and Chairman of software company Intuit. More

Launch for App Experience Tracker Embrace.io

May 25 2017

In Los Angeles, mobile performance feedback platform Embrace.io has launched out of beta with a $2.5m round of seed funding. More

Jemsoft Sold and Sued

May 25 2017

In Australia, artificial intelligence specialist Jemsoft is being sued by former JV partner Karen Nelson-Feld, who reportedly received no warning of its recent acquisition by Internet of Things firm Xped. More

Expansion Funds for B2B Review Platform G2 Crowd

May 25 2017

In the US, B2B review platform G2 Crowd has closed a $30m series B funding round, which it will use to expand its global community of contributors. More

New US Industry Body Focuses on Social Media Research

May 24 2017

In the US, a new industry body called the Social Media Research Association (SMRA) has been set up, to develop best practices to measure and responsibly use social media as a source for insights. More

New Funds for Online Qual Firm Discuss.io

May 24 2017

In the US, online qual firm Discuss.io has raised just over $5m in a Series A round of funding, led by Unilever Ventures and Pereg Ventures. The investment will be used to further develop the firm's platform and expand its engineering and sales teams. More

Multicultural Identity Measure Launches

May 24 2017

Latino youth audience platform mitú has partnered with Hispanic market specialist ThinkNow Research, to build a tool measuring how multicultural consumers self-identify with both their American and specific ethnic cultures. More

Ghazi Named CEO of WPP's Data Alliance

May 24 2017

In New York, WPP has promoted Anas Ghazi to Chief Executive Officer of its Data Alliance business. He replaces Nick Nyhan, who will remain on the Board. More

Kantar Health and Nokia Launch Diabetes Lifestyle Study

May 23 2017

In the US, Kantar Health has partnered with tech giant Nokia to develop a longitudinal cohort study, to improve understanding of the impact of 'lifestyle therapy' on diabetes treatment and patient outcomes. More

mTAB Buys Gamma Associates, Extends into Asia

May 23 2017

American survey analysis and data visualisation software provider mTAB has acquired its European partner Gamma Associates for an undisclosed sum. The firm has also opened an office in Japan, and partnered with MR training firm Analytic Edge in China. More

Update: Marketing Research Foundation to Replace SAARF

May 23 2017

South African researchers have received the go-ahead to replace The South African Audience Research Foundation (SAARF) with a new Marketing Research Foundation, tasked with delivering an audience currency to replace the country's discontinued AMPS measure. More

Behavior Modification Firm OfferCraft Expands to Asia

May 23 2017

Las Vegas-based OfferCraft, which provides artificial intelligence-driven behavior modification and develops gamification software, is expanding into Asia. More

SAARF to Go in Audience Currency Shake-Up

May 22 2017

South African researchers aim to replace industry association SAARF with a new Marketing Research Foundation, which will deliver an audience currency to replace the country's discontinued AMPS (All Media and Products Survey) measure. More

HAVI Launches Restaurant Promotion Insight Platform

May 22 2017

In Chicago, chain management specialist HAVI has launched a platform for the restaurant industry, which uses real-time analytics to deliver insight into a business's promotions. More

Matomy Adds Mobile Audience Platform to MobFox

May 22 2017

Israel-based online ad company Matomy has launched a data-driven premium private marketplace (PPM) on its MobFox mobile supply side platform and exchange, allowing advertisers to acquire traffic and target mobile audiences. More

Lattice Engines Creates Segmentation Data Hub

May 22 2017

US-based predictive marketing tech specialist Lattice Engines has upgraded its AI-based segmentation engine, to create a single sales and marketing hub from which users can generate segments and execute targeted campaigns. More

Judge Ponders $19m Settlement over Rentrak Sale

May 19 2017

Former shareholders of Rentrak could receive around $19m to settle claims relating to the effect on share price of comScore's accounting investigation last year. The proposed settlement is currently seeking preliminary approval from a judge in Oregon. More

Lightspeed Hires and Office Boost Asian Presence

May 19 2017

Kantar's digital data collection arm Lightspeed is opening an office in Bangkok, Thailand, and has appointed Benchawan (Best) Phumphuengsri and Anis The as Client Development Managers in the region. More

Chicago Opening for Ugam

May 19 2017

Managed analytics firm Ugam has opened a new office in Chicago, which it says follows rapid growth and will allow it to better serve clients in the area. More

Facebook Fined EUR 110m for Misleading EC over WhatsApp

May 19 2017

Facebook has been fined EUR 110 million by the European Commission, for providing misleading information when it acquired WhatsApp, in 2014. More

Sample Answers MD Phil Bird Steps Down

May 19 2017

UK-based firm Sample Answers has announced that Managing Director Phil Bird will be leaving the business on 30th June 2017, eighteen months after joining. He moves to ITWP, the holding company of Toluna and Harris Interactive. More

Rebrand for Sports Performance Data Specialist

May 19 2017

UK-based sports analysis specialist PGIR Ltd has rebranded to become Insight Analysis. More

New Funds for Location Data Firm Cuebiq

May 19 2017

US firm Cuebiq has received an unspecified amount of new funding, which it will use to enhance its suite of tools for publishers and advertisers, and further develop its SaaS platform. More

Apple Execs Launch Foot Traffic Analytics Firm

May 18 2017

In the US, two former Apple engineers have launched a foot traffic counting and analytics firm called Dor, with $3.8m in seed funding. More

UK's ICO Launches Voter Targeting Investigation

May 18 2017

In the UK, the Information Commissioner (ICO) has launched an investigation into how UK political parties target voters through social media. According to the ICO, if parties target individuals with political messages, they may be breaking the law. More

Traverse Data Raises Funds for Expansion

May 18 2017

In the US, deterministic match data specialist Traverse has raised $1m in funding, which it will use for new product launches and to hire additional sales staff. More

NGDATA Buys Data Strategy Consultancy Eccella

May 17 2017

Consumer intelligence specialist NGDATA has acquired New York-based business data management and analytics consultancy Eccella for an undisclosed sum. More

Future Thinking and GemSeek Expand to Dubai

May 17 2017

Data-driven business intelligence consultancy Future Thinking and its data science sister agency GemSeek have opened an office in Dubai. More

Funds for Dapresy Pro Software Development

May 17 2017

Sweden and North America-based data visualization specialist Dapresy has received an undisclosed amount of financial backing from Nordic private equity fund Verdane Capital IX. More

Lotame and Survata Create 'Universal Currency'

May 17 2017

In New York, data management platform (DMP) Lotame has partnered with ad research specialist Survata to create a solution called Segment Validation, offering what it calls a 'universal ratings currency' for the digital advertising sector. More

Millward Brown and Cuebiq Link for Off-line ROI Measure

May 17 2017

Kantar Millward Brown has partnered with location data specialist Cuebiq, to create a new tool that helps marketers measure the off-line ROI of their advertising. More

Nielsen Steps Up Paper Diary Replacement Plan

May 16 2017

Nielsen is planning to install nearly 15,000 television audience meters in approximately 7,000 homes across the 140 markets currently measured by Local TV paper diaries. More

Harris Announces New Leadership Team

May 16 2017

In the US, Harris Insights & Analytics (formerly Harris Interactive) has appointed long-time WPP execs John Gerzema and Will Johnson as co-CEOs, while Jonathan Gardner joins as Chief Operating Officer. More

Geopath Taps Ayuda[x] to Power OOH Measurement

May 16 2017

New York-based Geopath, which was formerly known as the Traffic Audit Bureau for Media Measurement, has partnered with marketing tech firm Ayuda[x] to power its new OOH (out-of-home) audience measurement solution. More

Outbrain Rolls Out 'Lookalike Audiences'

May 16 2017

Content discovery and personalization platform Outbrain has launched a tool called Lookalike Audiences, to help marketers reach and engage with new people who are likely to be interested in a business because they 'look similar' to existing customers. More

WGSN Launches Womenswear Retail Brand Barometer

May 16 2017

Fashion trend analysis and forecasting specialist WGSN has partnered with research agency Morar and consulting firm Oliver Wyman to launch a brand intelligence tool, which will help US and UK womenswear retailers measure how they are perceived by their target consumer. More

Former Brunswick Insights Leader Joins Leidar

May 16 2017

International communication consultancy Leidar has hired former Brunswick Research exec Phil Riggins to lead its Brand and Reputation practice, whose approach combines opinion research, digital analytics and campaign methodologies. More

Schlesinger Hires Tim Sauer as SVP Client Solutions

May 16 2017

International data collection group Schlesinger Associates has appointed former Delve CEO Tim Sauer as Senior Vice President, Client Solutions, with a specific focus on expanding its consumer product testing solutions. More

Research Engine Launches Price Optimisation Tool

May 16 2017

In the UK, online self-service MR platform Research Engine has launched a 'Price Optimisation' tool, to help clients understand customer perception of product pricing across a category. More

GfK Reports First Quarter Sales and Income Decline

May 15 2017

GfK has reported a 2.4% drop in first quarter group sales to EUR 352m, while the profit measure EBITDA fell 34.3% to EUR 29.4m. More

Nielsen Twitter Mobile Measure Now in 24 Markets

May 15 2017

Nielsen has expanded its measure of Twitter mobile campaigns to 23 new markets, adding to the US where it was launched last year. More

Dentsu Aegis Buys media.at in Austria

May 15 2017

In Austria, marcoms giant Dentsu Aegis Network has acquired full-service media agency media.at, which provides consulting, research and data analysis relating to comms strategy, ad planning and buying, and ad verification. Terms of the deal were not disclosed. More

Sizmek Names First Chief Data Officer and APAC GM

May 15 2017

In the US, digital ad management company Sizmek has appointed Volker Hatz as its first Chief Data Officer (CDO), while Kees de Jong joins as General Manager of APAC. More

SERMO Debuts Physician Drug Ratings Solution

May 12 2017

US-based online physician community SERMO has launched a 'Drug Ratings' tool, which it says is the first global peer-to-peer prescription drug review system sourced exclusively from verified licensed physicians. More

Vivendi Bids for Bolloré's Majority Stake in Havas

May 12 2017

Paris-based mass media conglomerate Vivendi has made an offer to buy a EUR 2.36 billion stake in ad group Havas from Chairman Vincent Bolloré, valuing Havas at EUR 9.25 per share. More

Firms Combine Purchase Intent and Tech Install Data

May 12 2017

US technology publisher TechTarget and B2B big data firm HG Data have partnered to provide sales and marketing teams with access to combined purchase intent and technology install data. More

84.51 Hires Two, Promotes Three in Cincinnati

May 12 2017

Consumer data specialist 84.51 degrees has appointed Andrew Lundberg as Senior Analyst and Joseph Puchala as Scientific Developer. The firm has also promoted Stephanie Jenkins, Samuel Edison and Brian Balash. More

comScore Launches OTT Content Viewing Measure

May 11 2017

comScore has launched a syndicated service called OTT Intelligence, to measure US household viewing of over-the-top (OTT) content on television screens. More

New Tool Tracks Parties' Facebook Targeting

May 11 2017

In the UK, a citizen-led non-partisan group led by Sam Jeffers and Louis Knight-Webb has launched a plug-in tool called Who Targets Me? (WTM), to identify which political parties are targeting individuals through their Facebook feeds. More

adsquare Adds New Proximity Data

May 11 2017

Mobile data exchange adsquare has extended its data portfolio with the addition several first-party proximity data providers, to offer more precise location-based targeting. More

Aimia Names New Group Chief Executive

May 11 2017

In Canada, data-driven marketing and loyalty analytics company Aimia, which owns the Nectar loyalty card program, has appointed David Johnston as Group Chief Executive, following the retirement of Rupert Duchesne. More

Expansion Funds for Customer Targeting Firm eRelevance

May 11 2017

In the US, customer targeting specialist eRelevance has completed a $5.1m round of funding, which it will use to expand sales and marketing teams and drive its product development programs. More

Adcity Launches Cross-Device Audience Tool

May 11 2017

Havas Group's OOH and geolocation-based communications division Adcity has launched a cross-device audience planning solution called mOOHbile. More

New Codeit Tool to Help with Open-Ended Questions

May 10 2017

In the UK, recently formed software firm Digital Taxonomy has launched a machine learning tool called Codeit, designed to help researchers and analysts code answers to open-ended questions. More

20|20 Launches 360 Degree Ethnography Tool

May 10 2017

Nashville, Tennessee-based MR technology and services firm 20|20 Research has launched a digital ethnography tool called Ethno360, promising researchers a full picture of consumers and their actions. More

SimilarWeb Names Kraus Chief of Insights

May 10 2017

In the US, digital market intelligence company SimilarWeb has appointed author and consumer insights specialist Dr Stephen Kraus as Chief of Insights. More

Dapresy Hires Former E-Tabs Exec Ken Brewster

May 10 2017

Data visualisation specialist Dapresy has hired former long-time E-Tabs exec Ken Brewster as a Director in its UK office. More

Nielsen's John Lewis Joins Private Equity Firm MDP

May 10 2017

Chicago-based private equity firm Madison Dearborn Partners (MDP) has hired former Nielsen Holdings Global President John Lewis as an Executive Partner, to help it identify investment opportunities across the data and business analytics sectors. More

Research Now Debuts SmartAR Automated Solution

May 9 2017

Digital data collection specialist Research Now has launched an automated research solution called SmartAR, promising completed surveys in a matter of days. More

Twitter and dunnhumby Link for Ad Targeting Measure

May 9 2017

Twitter has partnered with Tesco data firm dunnhumby, to help FMCG brands quantify how their investment in its targeted advertising impacts on sales. More

WPP Buys eCommerce Consultancy Marketplace Ignition

May 9 2017

WPP-owned digital agency POSSIBLE has acquired data-driven eCommerce agency Marketplace Ignition, which uses research and impact analysis to advise clients on how to grow their business on Amazon and other online marketplaces. Terms of the deal have not been disclosed. More

GfK Extends Eyeota Consumer Targeting Partnership

May 9 2017

GfK has extended its partnership with local audience specialist Eyeota, to help clients improve the accuracy of their consumer targeting initiatives using the global agency's 'Purchasing Power' data. More

New Funds and CEO for Data Platform SimpleReach

May 9 2017

In New York, data platform SimpleReach has raised $13.3m in a round of funding, and has named Hal Muchnick as CEO, replacing founder Edward Kim who will become Executive Chairman. Healthguru Media founder Joshua Silberstein joins the company as President. More

Investment Boosts Mobile Data Exchange Twine

May 9 2017

In the US, mobile data exchange Twine Data has completed a $4.5m Series A round of funding, which it will use to expand its sales and marketing initiatives, and accelerate product development. More

Comleys Sell Join the Dots to Management

May 9 2017

UK-based consumer insight agency Join the Dots has been acquired by its senior management team from founders and previous majority shareholders Pete and Trish Comley. Terms of the deal have not been disclosed. More

Equity Firm Buys Osurv Mobile Survey Platform

May 8 2017

Singapore-based private equity firm Tan Capital Partners has spent an undisclosed sum to acquire the mobile survey technology of Los Angeles-based Osurv. Tan will use the software for CX purposes within its chain of 800 Asian hotels. More

Insights Association Presses FCC for TCPA Clarity

May 8 2017

Newly merged US trade body the Insights Association has called on the Federal Communications Commission (FCC) to recognise and clarify the distinction between market research and advertising, in comments relating to a TCPA class action against member company M3 USA. More

AMAA Halves Frequency of Circulation Reports

May 8 2017

Australia's embattled Audited Media Association has dropped quarterly publication of its circulation data for newspapers and weekly magazines, and will now report it six-monthly. More

Matomy Narrows Focus to Improve Bottom Line

May 8 2017

Loss-making Israeli online ad targeting company Matomy Media Group has announced it will henceforth focus its resources on programmatic mobile and video advertising, and domain monetization, exiting 'a broad range of other activities'. More

Herring Replaces Anderson in OzTAM Chair

May 8 2017

Australian TV audience measurement body OzTAM has appointed Richard Herring as independent Chairman, replacing Michael Anderson who has served in the role since 2011 and has decided to focus on his new role as CEO of MediaWorks New Zealand. More

Omnicom's Annalect Ramps Up Sydney Team

May 5 2017

In Australia, Omnicom analytics division Annalect has appointed Daniela Elia as Head of Marketing Science. Also joining are Adam Krass as Head of Technology, Nagendra Jayaram as Head of Reporting, and Anthony Tomasello as Head of Ad Operations. More

Insights Business Griffin Wilds Launches in New Jersey

May 5 2017

In the US, MR consulting and training provider CourtLynn Enterprises has launched a customer behavior insights division called Griffin Wilds. More

Attest Adds Two to London Team

May 5 2017

In London, survey platform Attest has hired former Vizeum exec Chrissy Totty as Insight Champion, with a remit to help clients understand consumer motivations and behaviour; and has appointed Mark Walker as Marketing Director. More

Funds for Audience Data Firm MPP Global

May 5 2017

In the UK, digital audience platform MPP Global has raised £12m in a Series B round of funding, which it will use to expand into new geographic markets and further develop its technology. The firm has also appointed former Mimecast COO Keith Wallington as Chairman. More

MFour Names New Chief Financial Officer

May 5 2017

In the US, mobile-first research tech company MFour has appointed Rob Chrone as Chief Financial Officer - former CFO Shane Rothenberger moves to the position of Senior Vice President of Finance. More

AdAction Launches App User Analysis Solution

May 5 2017

In the US, mobile app technology specialist AdAction has launched a solution called Action Discover, providing analysis of the app user lifecycle. More

RED and Research Now Launch STOREWORKS for Retailers

May 4 2017

Quadrangle Group's data collection arm RED has partnered with Research Now to launch a solution called STOREWORKS, which promises retailers 'quick, quality feedback' from different groups of consumers. More

OnePoint Global Launches In-App Survey Solution

May 4 2017

Mobile survey technology provider OnePoint Global has launched In-App, a mobile survey solution which collects feedback from inside an existing customer app, regardless of whether consumers are online or off-line. More

Quotient to Buy Shopper Targeting Specialist Crisp

May 4 2017

In the US, digital media analytics specialist Quotient Technology is to acquire Crisp Mobile, which offers time-specific targeting of shoppers with personalised creative. The deal is valued at approximately $33.0m. More

Integral Ad Science Test Drives Consumer Exposure Model

May 4 2017

New York-based Integral Ad Science (IAS) has partnered with a group of unnamed companies to launch a solution which will determine and measure how viewable exposure time and frequency play a role in converting consumer attention into action. More

Firms Link to Reach 'Highly Interested' Consumers

May 4 2017

Data and marketing services firm Acxiom has partnered with social media data platform ShareThis to enable brands to better target 'highly interested' consumers at the right time and through the right channel. More

Nielsen Adds Owned / Organic to Social Content Analysis

May 3 2017

Nielsen has enhanced its Social Content Ratings platform with the ability to analyse engagement with content posted by owned accounts associated with a program, versus organic accounts from the general viewing audience. More

Laurel Weir Named SVP of Research for Viacom Brands

May 3 2017

Media researcher Laurel Weir has been named Senior Vice President of Research for Viacom brands Paramount Network, TV Land and CMT. Her role includes overseeing consumer insights, trend forecasting and multiplatform measurement. More

Deloitte Buys Personalized Data Firm Web Decisions

May 3 2017

In the US, accountancy and consulting firm Deloitte has acquired omni-channel personalized data analytics and data-driven campaign management company Web Decisions for an undisclosed sum. More

Retargeting Firm Yieldify Raises $6m

May 3 2017

UK-based cart abandonment analytics and personalisation specialist Yieldify has raised $6m in its second funding round. More

Growth Funds for Influencer Marketing Firm CreatorIQ

May 3 2017

Los Angeles-based influencer marketing platform CreatorIQ has raised an undisclosed amount of Series A funding, which it will use to expand its research, analytics and business development efforts. More

Prophecy Unlimited Launches in Bristol

May 2 2017

Creston's Unlimited Group has combined its customer journey specialist EMO and customer relationship marketing agency The Real Adventure, to form a new Bristol-based business called Prophecy Unlimited. More

Discovery Founders Sell Firm to Management

May 2 2017

Ken and Trish Parker, the founders of qual specialist the Discovery Group, have retired after selling the business to four company directors. Terms of the deal have not been disclosed. More

WPP Sets Out Staged Retreat for Sorrell Salary

May 2 2017

WPP CEO Sir Martin Sorrell's pay for 2017 will fall by around £22m in 2017, with further drops scheduled for 2018 and 2021. The firm, whose high-paying 'Leap' scheme had in any case expired this year, notes that it 'understands share owners' increasing discomfort' with levels of 'reward opportunities'. More

Research Partnership Opens in San Francisco and NYC

May 2 2017

Healthcare specialist Research Partnership has expanded its US capabilities, with the opening of new offices in San Francisco and New York. More

Maritz Hires Chief Behavioral Officer

May 2 2017

In the US, research-led sales and marketing services company Maritz has appointed Charlotte Blank as Chief Behavioral Officer (CBO), tasked with leading its thought leadership, research, and the application of behavioral science. More

Saatchi's Source Opens in Australia

May 2 2017

M&C Saatchi's qual/quant research agency The Source has opened a first Australian office, in Melbourne, to be led by former London MD Matt Swinson. More

Lightspeed Health Hires Global Panels Director

May 2 2017

WPP's Warren, New Jersey-based healthcare data company Lightspeed Health has appointed Shaun Hawley as Director, Global Healthcare Panels. More

Dentsu Aegis Buys Personalisation Agency Accordant

May 2 2017

In Australia, Dentsu Aegis Network has acquired data-driven customer experience and personalisation agency Accordant. Terms of the deal have not been disclosed. More

Growth for Confident Ipsos

Apr 28 2017

Ipsos has recorded first quarter revenue of EUR 390.1m, representing organic growth of 1%, and says sales activity indicates this will increase in subsequent quarters. The group plans to announce a new programme of transformation at its June 6th Investor Day. More

Flat Quarter for WPP as Kantar Brings Up Rear Again

Apr 28 2017

WPP has reported a flat quarter, with group like-for-like revenue up 0.2%. In the Data Investment Management division, Kantar, like-for-like revenue once again trailed the rest of the group, down 3.4%, despite strong growth in net sales in the UK, Latin America and Africa. More

Finkle to Lead New Finch Communities Offer

Apr 28 2017

Philadelphia-based branding agency Finch brands has launched a communities division, FinchSight Research Communities, to be led by Chief Innovation Officer Tom Finkle, former CEO of Passenger. More

Seventh CEO in Ten Years for Webtrends

Apr 28 2017

Webtrends CEO Joe Davis has left the company following the sale of its Infinity big data platform to Oracle. His replacement is former CFO Mike Laber. More

Gongos Partners with CX Firm Customerville

Apr 28 2017

US-based research firm Gongos, Inc. has partnered with customer experience (CX) tech specialist Customerville to create 'turnkey' CX solutions for major companies. More

Tobii Sales Growth Stagnates in Q1

Apr 28 2017

Sweden-based eye-tracking technology firm Tobii AB has reported a slight real terms decline in revenue for the first quarter of 2017. More

Bing Ads to Allow First-Party Data for Custom Audiences

Apr 28 2017

Microsoft is to offer audience customisation to users of its Bing Ads service, allowing marketers to integrate their own firms' first-party data through a DMP. More

Branded Research Opens Insights Department

Apr 27 2017

San Diego, California-based data collection agency Branded Research has expanded into full service research with the opening of an insights department, led by former Nielsen exec Kristen Miles. More

dunnhumby Data Adds to JDA Category Management Offer

Apr 27 2017

Supply chain solutions provider JDA Software has partnered with shopper data firm dunnhumby, to offer a merchandising service incorporating consumer feedback, designed to help retailers and trading partners make the right assortment and space planning decisions. More

WPP Buys US Innovation Studio Deeplocal

Apr 27 2017

WPP Digital has acquired Pittsburgh, PA-based Deeplocal, an in-house innovation studio focused on product development, design and engineering. Terms of the deal were not disclosed. More

Brandwatch and Twitter Strengthen Data Partnership

Apr 27 2017

Social media intelligence specialist Brandwatch has expanded its relationship with Twitter, with teams working more closely together to bring new innovations to market. More

FocusVision Upgrades FV Decipher Suite

Apr 27 2017

Research technology and services group FocusVision has upgraded its FV Decipher online survey and reporting solution to make it compatible with Confirmit XML for data transfers and imports. More

Nielsen Watch Division Drives First Quarter Growth

Apr 26 2017

Nielsen has reported first quarter revenues of $1.5 billion, up 3.2% after excluding the impact of exchange rate fluctuations. The result was driven by a strong performance in the Watch media research division, while the Buy side saw a decline. More

comScore to Measure Viewability for Free

Apr 26 2017

comScore is to offer a free viewability measurement service, with data for display video, and mobile inventory compatible with metrics from its flagship vCE service. More

LivingLens Video Analysis Added to Qualtrics Platform

Apr 26 2017

UK-based video data mining specialist LivingLens has partnered with Qualtrics to make its video capture and analysis available on the latter's Experience Management Platform. More

Healthcare Researcher InCrowd Hires Three

Apr 26 2017

US healthcare researcher InCrowd has hired Janet Bays and Kathy Relias as Vice Presidents of Business Development, while Katie Ka joins as Senior Director of Client Success. More

TalkIQ Adds Voice Data Predictive Insights Service

Apr 26 2017

In the US, customer voice analysis specialist TalkIQ has launched a predictive capability, to help businesses forecast sales wins and losses, customer satisfaction and churn. More

R&D Funds for Customer Data Firm Flytxt

Apr 26 2017

Customer analytics firm Flytxt has closed an $11m round of funding, which it will invest in expansion of its telecom industry software product and to expand the solution into other verticals. More

Amazon Uses Weather Data to Personalise Shopping

Apr 26 2017

In the UK, online retail giant Amazon has launched a personalised shopping service incorporating weather data. The system will suggest relevant summer items based on the weather conditions where a customer lives. More

Channel 4 and Innovid Launch Audio Personalised Ads

Apr 25 2017

UK broadcaster Channel 4 has partnered with online video analytics tech developer Innovid to launch a VoD (video on demand) format that enables advertisers to add viewers' names to the audio accompanying their ads. More

Lightspeed Adds QuestionArts to Healthcare Portfolio

Apr 25 2017

WPP-owned online research company Lightspeed has added its QuestionArts suite of survey design tools to its healthcare product portfolio. More

Women in Research Adds Four to Advisory Board

Apr 25 2017

Non-profit organization Women In Research (WIRe) has added four new members to its Advisory Board - MBC's Laura Chaibi, CitiGroup Insight chief Tony Michelini, Nike exec Vanessa Oshima and MESH Experience leader Fiona Blades. More

BlackBX Launches Guest Wi-Fi Data Gathering Service

Apr 25 2017

In Edinburgh, tech entrepreneur Patrick Clover has launched a firm called BlackBX, offering 'legal guest Wi-Fi' which gathers raw data on a venue's customers and helps businesses engage with them. More

Geometry Global Moves Todd to Shopper Marketing Role

Apr 25 2017

In London, WPP-owned brand activation agency Geometry Global has moved UK CEO Sarah Todd to the role of Head of Shopper Marketing EMEA. Her previous role will be filled by M&C Saatchi Shop founder and former MD Michelle Whelan. More

BIA/Kelsey and comScore in Local TV Metrics Deal

Apr 24 2017

US research and advisory firm BIA/Kelsey and comScore have partnered to deliver an integrated view of a TV station's position in the local video marketplace. More

Pitney Bowes Sets Up Location Data Practice

Apr 24 2017

In the US, business technology specialist Pitney Bowes has set up a cross-company Data Practice, to help clients use location-based data to accelerate their digital transformation. More

WPP China CEO Leaves to Focus on Big Data VC Firm

Apr 24 2017

WPP China CEO Bessie Lee is leaving the business after 27 years, to focus on her startup incubator firm Withinlink, which invests in areas such as big data analytics, Internet of Things, social media and mobile advertising. She will be replaced by former GroupM China CEO Patrick Xu. More

Bautista Named MD at Kantar Media Philippines

Apr 24 2017

In the Philippines, Kantar Media has promoted Jay Bautista to the role of Managing Director, based in Manila. More

LiveRamp to Add Weather Data to Targeting Offer

Apr 24 2017

IBM business The Weather Company has partnered with customer data 'onboarding' specialist LiveRamp, to help marketers integrate real-time weather data into their omnichannel campaigns and target consumers at relevant moments. More

Nielsen and Audiweb to Evolve Italian Ratings

Apr 21 2017

Nielsen has begun working with Audiweb, the Italian Online Joint Industry Committee, on the terms of an agreement for further development of the country's audience measurement system. More

Australian Research Body to Fight Government Visa Ban

Apr 21 2017

The Research Industry Council of Australia (RICA) is fighting the terms of a recent government decision to abolish a visa program for overseas workers, which it claims will have a detrimental impact on the country's market and social research industry. More

New Software Promises to Predict TV Program Audience

Apr 21 2017

A consortium including ad management software firm SintecMedia has developed an advanced machine learning algorithm which it says will forecast future viewing of television programs. More

Kochava Launches Free App Analytics Platform

Apr 21 2017

US-based mobile campaign analyst Kochava has launched a no-cost app analytics platform, through which users can track consumers' mobile behaviour throughout the entire campaign lifecycle. More

comScore Rolls Out MMX Multi-Platform in India

Apr 21 2017

comScore has rolled out its MMX Multi-Platform service in India, where it has also added data from its recently launched mobile consumer panel to Mobile Metrix. Both tools combine responses from desktop and mobile panels with data from the comScore census network. More

Video Tech and Analytics Firm Ooyala Names New CEO

Apr 21 2017

In the US, video technology, analytics and monetization firm Ooyala has appointed software industry veteran Jonathan Huberman as Chief Executive Officer, replacing Ramesh Srinivasan who left the company last November. More

Nielsen Adopts Gracenote IDs as Group Standard

Apr 20 2017

Following its recent acquisition of media and entertainment data provider Gracenote, Nielsen is formally adopting the latter's 'IDs' as the standard content identifier across all its audience measurement solutions. More

Lumi Management Spin Off AGM Polling Business

Apr 20 2017

The management of mobile survey specialist Lumi Technologies have spun off its virtual AGM (annual general meeting) app into a separate business, with backing from Vespa Capital. Terms of the deal were not disclosed. More

MFour To Add 'At Least 77' Roles under New Tax Deal

Apr 20 2017

In the US, mobile-first research tech company MFour has received $680k in tax credits from California's state government, contingent on the firm creating at least 77 full-time staff positions in the region over the next five years. More

UK Roll-Out for Ebiquity 'Portfolio Digital'

Apr 20 2017

Media and marketing analytics firm Ebiquity has rolled out its digital ad intelligence platform Portfolio Digital in the UK, following its launch in Australia at the beginning of the year. More

MarketSight and Critical Mix Integrate Tools

Apr 20 2017

In the US, sister agencies MarketSight and Critical Mix have partnered, to integrate the latter's CMIX collaborative survey programming tool into the former's data visualization and analytics platform. More

Mopinion Launches Visual Feedback Analytics Feature

Apr 20 2017

Netherlands-based customer feedback software developer Mopinion has launched a feature which captures and analyses visual online feedback, helping clients to improve overall web site usability and further optimise user experience. More

Nielsen Launches Inclusivity Initiative in Oxford

Apr 20 2017

In the UK, Nielsen has launched an employee resource group (ERG) called MOSAIC (Multinational Organization Supporting an Inclusive Culture) at its office in Oxford, where the firm says its employees identify with 57 different nationalities. More

Oracle Buys Digital Ad Analyst Moat

Apr 19 2017

In the US, software giant Oracle has acquired digital ad analytics and viewability measurement specialist Moat. Terms of the deal have not been disclosed. More

Launch for New UK Opinion Polling Firm

Apr 19 2017

In the UK, former BT research head James 'JT' Turner and political and behavioural data scientist Zsolt Kiss have launched a research business called opinion.life, with ambitions to 'revolutionise' the science of polling. More

Abt Launches Data Solutions Division

Apr 19 2017

In the US, public sector-focused research provider Abt Associates has combined the capabilities of its Abt SRBI survey and research unit with its Client Technology Center, to create a new arm called the Data Science, Surveys and Enabling Technologies division. More

Toluna Healthcare Arm Launches RapidResultsRx

Apr 19 2017

In the US, online community and survey tech provider Toluna has launched a service called RapidResultsRx, to help clients obtain 'quick-turn' insight from medical professionals. More

Former Kantar Exec George Pappachen Joins Research Now

Apr 19 2017

Digital data collection specialist Research Now has hired former WPP / Kantar exec George Pappachen for a newly created position, EVP Corporate Development & Strategy. More

Nielsen and Google Link to Measure Digital Media ROI

Apr 19 2017

Nielsen has become a member of Google's newly launched Marketing Mix Model Partner program, allowing it to collect Google advertising impression and spend data directly from the search engine. More

IBM Adds Cognitive Power to Watson Marketing Insights

Apr 19 2017

IBM has added new cognitive capabilities to its Watson Marketing Insights solution, which helps marketers understand and anticipate customer behavior. More

Market Track Sold to Private Equity Firm Vista

Apr 18 2017

In the US, advertising, brand and pricing intelligence specialist Market Track has been sold to private equity firm Vista Equity Partners by its former owner Aurora Capital Group. Terms of the deal were not disclosed. More

Dentsu Aegis Buys Komli Parent SVG Media

Apr 18 2017

In India, marcoms network Dentsu Aegis has acquired digital agency SVG Media, whose brands include audience measurement specialist Komli, digital platform DGM, and data targeting business Seventynine. Terms of the deal were not disclosed. More

Healthcare Data Firm SHC Hires New President

Apr 18 2017

In New York, healthcare data collection firm SHC Universal has appointed former GLG exec Phil Sofia as company President. More

comScore to Add Facebook Demographics to vCE

Apr 18 2017

comScore is adding Facebook demographic metrics to its validated Campaign Essentials (vCE) measurement suite, tracking display and video ads that run on desktop and mobile platforms on Facebook, Instagram, and the Facebook Audience Network. More

Survey Tech Firm Qualtrics Raises $180m

Apr 13 2017

US-based survey technology firm Qualtrics has raised $180m in a Series C round of funding, valuing the business at $2.5 billion. More

Pricing Intell Firm Market Track Buys Rival 360pi

Apr 13 2017

Pricing intelligence specialist Market Track has acquired Ottawa-based competitor 360pi for an undisclosed sum. More

Research Engine Adds Emotion Analysis Tool

Apr 13 2017

Recently launched online self-service MR platform Research Engine has added a tool called 'Emotion Video Test', which tracks basic emotions in those watching videos. More

Voxpopme Expands Showreel Generator Storytelling Tool

Apr 13 2017

UK-based video insight specialist Voxpopme has upgraded its visual storytelling tool Showreel Generator. Image slides and colour schemes can now be added, allowing clients to include their brand's look and feel in any output they produce. More

$60m Funding for Sampling Automation Provider Lucid

Apr 12 2017

US-based sampling automation provider Lucid has raised $60m in a minority investment round led by private equity firm North Bridge Growth Equity. The funds will be used for further product development and to expand the team. More

comScore CEO Invests in Social Media Firm UPshow

Apr 12 2017

In the US, comScore co-founder and CEO Gian Fulgoni has joined a $1.5m round of investment in social media display network UPshow, which will use the funds to grow its team, accelerate product development and expand sales into new markets. More

FlySwipe Taps Facial Recognition for TV Ad Targeting

Apr 12 2017

In the US, targeted TV ad specialist FlySwipe has developed a technology that uses facial recognition and big data to determine which ad to place in front of a TV audience, based on its balance of gender and age. More

Isobar Unveils Direct Version of MindSight

Apr 12 2017

Dentsu Aegis Network's full service digital marketing agency Isobar has launched a fast-turnaround version of its proprietary neuroscience product MindSight, designed to help understand the emotions used to decode complex human responses. More

LiquidHub Adds Two to US Operations

Apr 12 2017

In the US, customer engagement company LiquidHub has appointed Kristi Rose Barron as Director of Panel Procurement, while Anand Raghunath joins as Lead Project Manager. More

TVision Insights Hires Nielsen Veteran Mark Green

Apr 12 2017

In the US, television attention measurement company TVision Insights has hired Nielsen veteran Mark Green as Chief Strategy Officer. More

Ritch Joins Gazelle Global

Apr 12 2017

Lookout Online founder Bruce Ritch is joining panel, data management and ops firm Gazelle Global as Director of Insight Solutions. More

BARC India Plans EKAM Cross-Media Measurement Suite

Apr 11 2017

TV audience rating body BARC India is rolling out a suite of digital measurement products called EKAM (Sanskrit for 'one'), to provide the industry with a single platform for measurement across TV and digital. More

Nielsen Debuts National Out-of-Home Reporting Service

Apr 11 2017

Nielsen has launched a National Out-of-Home Reporting Service, which will provide TV networks with program and commercial ratings for live and through live + 7 days of time-shifted viewing. ESPN has signed up as its first client. More

MFour Receives Expansion Funds

Apr 11 2017

In the US, MFour Mobile Research has received $5m in funding, which it will use to expand its business, products and staff numbers. More

MRC Accredits Nielsen Third-Party Integrations

Apr 11 2017

Nielsen has received Media Rating Council (MRC) accreditation for its viewability integrations with Integral Ad Science and Moat. The awards cover desktop display and video viewable GRP estimates in Digital Ad Ratings for age 13+ demographics. More

comScore Adds Twitter Metrics to vCE

Apr 11 2017

comScore is adding Twitter ad metrics - including demographics, reach, frequency and GRPs - to its validated Campaign Essentials (vCE) measurement solution. More

Socialbakers Launches 'All-In-One' Analytics Suite

Apr 11 2017

Prague-based Socialbakers has launched an 'all-in-one' social media analytics, management and performance solution. More

Former Twitter VP Joins Targeting Specialist Unlockd

Apr 11 2017

In the US, ad targeting specialist Unlockd has appointed former Twitter APAC VP Aliza Knox as Chief Operating Officer, overseeing international expansion and global operations. She takes up her new role tomorrow. More

Fahey Rush Takes Unifying Insight Role at Viacom

Apr 10 2017

Global media giant Viacom has promoted Colleen Fahey Rush to EVP, Insights & Audience Science, and Chief Research Officer of its Viacom Media Networks subsidiary, effective immediately. More

Three KKR Representatives Join GfK Board

Apr 10 2017

GfK has appointed three new members to its Supervisory Board: Thomas Ebeling, Johannes P. Huth and Philipp Freise, following its agreement with investment group KKR which is now its partner in running the global group. They replace Peter Goldschmidt, Aliza Knox and Bruno Piace. More

Rapid Growth for Northern Powerhouse ResearchBods

Apr 10 2017

Leeds, UK-based agency ResearchBods has added ten new 'Bods' to its staff so far in 2017, growing all departments in response to new contract wins. It has also promoted Tabita Razalia to Head of Project Management. More

ICM Unlimited Shows Off PECS

Apr 10 2017

British polling firm ICM Unlimited is launching PECS, a new policy and campaign evaluation tool which it says combines orthodox opinion research techniques with an emotional component, to assess new policy ideas and campaign messages ahead of their public launches. More

Watchdog to Look at dunnhumby?

Apr 10 2017

The UK's supermarkets watchdog is reportedly looking into claims of inappropriate 'favouritism' shown by Tesco towards customers of its dunnhumby data business. More

Aus Start-Up Automates Conjoint and Discrete Choice

Apr 10 2017

In Australia, former Bain consultant Nik Samoylov and academic Prof. Ujwal Kayande have launched a technology company called Conjoint.ly, which automates conjoint analysis and discrete choice experiments to provide rapid concept testing, price optimisation and forecasting. More

Nielsen, comScore among Initial Partners for OpenAP

Apr 10 2017

US network owners Fox, Turner and Viacom have released more details about their OpenAP initiative, their audience data platform announced last month. More

Funds for 'More Research, Faster' Firm Attest

Apr 10 2017

London-based Attest, whose platform promises clients the ability to do a lot more market research, quicker, has secured a further $3.1m in funding. More

Umbel Names New CEO and CFO

Apr 7 2017

Austin, Texas-based digital audience measurement specialist Umbel has promoted Lisa Pearson to the role of Chief Executive Officer, while appointing Iser Cukierman as Chief Financial Officer. More

Nepa Founders Sell Shares to Investors

Apr 7 2017

The four founders of Stockholm-based brand tracking researcher Nepa have sold 14.7% of the business to a range of Swedish institutional investors. More

Growth Funds for MR Software Firm Remesh

Apr 7 2017

MR software firm Remesh has raised $2.25m in a seed funding round, and will use it to further develop its artificial intelligence technology and expand its development and research teams. More

Consortium Issues Linear TV Ad Targeting Guidelines

Apr 7 2017

In New York, TV consortium the Advanced Target Standards Group (ATSG) has issued a set of guidelines and best practices for targeting across linear television advertising. More

GfK's Stillwell Launches InsightB2B

Apr 6 2017

In the UK, former GfK director Andy Stillwell has launched a specialist business-to-business market research agency called InsightB2B, which will integrate market data with analysis of buyer behaviour. More

Merkle Buys Spanish Data Intelligence Firm DIVISADERO

Apr 6 2017

Data-driven CRM and performance marketing agency Merkle has expanded its European operations and data offerings through the acquisition of Spanish digital intelligence consultancy DIVISADERO. Terms of the deal were not disclosed. More

Cint Hires from Nasdaq for Global HR Officer Role

Apr 6 2017

Research technology and panel exchange operator Cint has hired former Nasdaq director Johanna Isander for a newly created position, Chief Human Resources Officer, supporting its global growth and talent management initiatives. More

Self-Service MR Product Platform Rolls Out

Apr 6 2017

In the UK, iCube Marketing founders Chris Horne and Mike Heisig have launched an online self-service MR platform called researchengine.org, offering users access to 'ready to use' products which deliver insights at speed. More

IRI Links Brand Equity Analysis with Purchase Behavior

Apr 6 2017

Retail and healthcare data giant IRI has launched what it is describing as the 'first-ever' tool to link brand equity measurement with actual purchase behaviour. More

SAGE and Bath Uni Open Public Data Lab

Apr 6 2017

Academic publisher SAGE has partnered with the Institute for Policy Research at the University of Bath to launch the Public Data Lab, which will facilitate research, engagement and public debate around the future of the data society. More

Webtrends Sells Infinity and Moves Staff to Oracle

Apr 5 2017

In the US, digital analytics specialist Webtrends has sold its Infinity big data platform to software giant Oracle for an undisclosed sum. As part of the deal, just under half of Webtrends' employees will move to Oracle during the next few months. More

Confirmit Launches VoC Maturity Compass

Apr 5 2017

Research software company Confirmit has expanded its customer experience assessment methodology with the launch of a model called Compass, which aims to understand the stages of maturity in Voice of Customer (VoC) programme development. More

Clarabridge Launches Contact Center Analytics Tool

Apr 5 2017

US text analytics and customer experience management (CEM) specialist Clarabridge has launched a solution for transcribing, aggregating and analyzing customer recordings and interaction data from contact centers. More

Yelp Buys Wi-Fi Marketing Firm Turnstyle Analytics

Apr 5 2017

Local crowdsourced review site Yelp has acquired Turnstyle Analytics, which helps local businesses use Wi-Fi to connect with their customers. Yelp purchased all Turnstyle's outstanding capital stock for around $20m in cash. More

e-Rewards co-founder Hal Brierley Joins UBMobile Board

Apr 5 2017

In the US, e-Rewards (now Research Now) co-founder Hal Brierley has joined the Board of mobile-based consumer engagement and insights specialist UBMobile. More

IAB Names Kuist as SVP of Research and Impact

Apr 5 2017

In New York, the Interactive Advertising Bureau (IAB) has hired media industry exec Chris Kuist as Senior Vice President of Research and Impact, to lead its initiatives around media measurement and ad effectiveness. More

Google Exec Named New dunnhumby CEO

Apr 4 2017

Tesco-owned customer data business dunnhumby has a new Chief Executive Officer, current Google exec Guillaume Bacuvier. He takes up his new position in May, replacing Simon Hay who left the business in February. More

Nielsen Debuts eCommerce Measurement and AI Solutions

Apr 4 2017

Nielsen has launched an eCommerce measurement solution, delivering a 'total consumer view' of 90% of online FMCG sales in the US market. The firm has also introduced Nielsen Artificial Intelligence; a technology that automates audience optimization using patent-pending AI methods. More

BARB Promotes Lewis for New Head of Insight Role

Apr 4 2017

UK audience research body BARB has promoted Joe Lewis for the newly created position of Head of Insight, tasked with uncovering untapped material in its data and sharing it with the wider industry. More

Kantar TNS Rolls Out eValuateNow on ZappiStore

Apr 4 2017

Kantar TNS has launched a new concept test product called eValuateNow, on the ZappiStore research automation platform. More

Dentsu Aegis Buys Digital Agency Leapfrog Online

Apr 4 2017

Marcoms network Dentsu Aegis has acquired digital agency Leapfrog Online, which offers a range of data integration, performance media, conversion optimization and predictive analytics solutions. Terms of the deal were not disclosed. More

Sticky Launches AdVantage Measure

Apr 4 2017

Sticky, which uses web-cam based eye tracking technology to measure ad effectiveness, has launched a platform called AdVantage, which tracks how long someone views an ad. More

UK Opening for Australian Influencer Platform

Apr 4 2017

Australian micro-influencer platform TRIBE has launched in the UK, following an AUD $5.35m Series A funding round. More

IPO At Last for Cloudera

Apr 3 2017

Big data firm Cloudera has filed for an IPO, aiming to raise another $200m to add to around $1 billion in private investments received in previous years. More

Product Development Consultancy Launches

Apr 3 2017

In the UK, former FreshMinds Head of Digital Innovation Chris Leo has launched a digital product consultancy, Pivot. More

Absolutdata Launches AI Platform

Apr 3 2017

Analytics and research firm Absolutdata has launched an artificial intelligence-driven decision engine, the NAVIK AI Platform, which helps clients optimize business decisions 'on an ongoing basis without having to build a data science team'. More

London Firms Team Up to Improve Customer Engagement

Apr 3 2017

London-based customer engagement tech firm Thunderhead has partnered with Merkle division DBG, which focuses on integrating data to improve customer communication. More

India Buy-out Follows Banner Year for Nepa

Mar 31 2017

In an interim report, Sweden-based Voice of the Customer specialist Nepa AB has announced a 'fantastic year', including net sales growth of 25.3% in Q4. Full year 2016 net sales increased 19.4% SEK 184.4m ($US 20.6m). The firm has also recently acquired the outstanding 20% of shares in its sales subsidiary Nepa India. More

Bilendi Buys Belgian Panel Firm iVOX

Mar 31 2017

Digital MR services firm Bilendi Group has paid an undisclosed cash sum to acquire Leuven, Belgium-based panel specialist iVOX. More

European Roll-Out for TGI Segmentation

Mar 31 2017

Kantar Media and local audience data provider Eyeota have extended their TGI-based segmentation partnership to Germany and France. More

GfK Builds Team for New Martech Service

Mar 31 2017

GfK has appointed three execs to lead a new Customer and Audience Activation service, which creates segments using local audience data from partner firm Eyeota. Existing employee Niko Waesche will lead the unit while Cornelia Reitinger and Lauren Coppin join as Directors. More

IRI Debuts Self-Care Industry Segment

Mar 31 2017

Retail data firm IRI has developed a new segmentation of the fast-growing self-care industry, which it says is worth $400 billion. Eight distinct profiles can be targeted, based on consumers' motivations, purchasing habits and other behavior. More

Vision Critical Launches Secure Sharing Platform

Mar 31 2017

Online community pioneer Vision Critical has released Sparq Share, which gives users of its Sparq customer intelligence platform 'a private and secure workspace' for distributing customer insight to stakeholders and external partners. More

Triple MRC Win for DoubleVerify

Mar 31 2017

Digital ad verification specialist DoubleVerify has received MRC accreditation for three more of its metrics: mobile in-app viewability, sophisticated invalid traffic (SIVT) processes for desktop and mobile web traffic; and its DV Authentic Impression performance and brand safety indicator. More

Kantar / CTR JV Gets Hong Kong Ratings Contract

Mar 30 2017

The Hong Kong TAM Founding Subscribers Committee (FSC) has awarded CSM Media Research the contract for the provision of TV ratings in Hong Kong, from January 2018 until 2023. The company is a joint venture between Kantar Media and CTR. More

New Nielsen Tools Offer Everyday Analytics for FMCG

Mar 30 2017

Nielsen has launched a suite of tools called Everyday Analytics, designed to help FMCG manufacturers reduce the time, cost and resource demands of accessing traditional analytics. More

OnePoint Global Adds Mobile Tech to MaritzCX Surveys

Mar 30 2017

Customer experience (CX) software and services provider MaritzCX has partnered with mobile survey technology provider OnePoint Global, to provide clients with a mobile CX survey solution. More

Media Analytics Firm Impact Radius Expands in NYC

Mar 30 2017

Media analytics specialist Impact Radius has relocated to a new office in Manhattan, where it plans to double the size of its team. More

infas Launches Full Service Agency in Germany

Mar 29 2017

In Germany, social research group infas Holding AG has set up a full-service agency called infas quo, offering strategic management consulting based on market research. The business will be led by former GfK exec Karsten John, who is also a previous infas employee. More

Research Now Adds Four to Ad & Audience Team

Mar 29 2017

In the US, digital data collection specialist Research Now has added four new members to its Advertising & Audience team, including former Twitter exec Heather O'Shea who joins as Vice President of Global Research. More

Geopath Selects Streetlytics to Drive New OOH Solution

Mar 29 2017

New York-based Geopath, which was formerly known as the Traffic Audit Bureau for Media Measurement, has selected location data specialist Streetlytics to power its new OOH (out of home) measurement solution MORE, due for launch later this year. More

R/GA Opens First Office in Germany

Mar 29 2017

Interpublic's New York-based digital agency R/GA has opened its first office in Germany, where it has appointed former Razorfish CEO Sascha Martini as Managing Director, with responsibility for long-term growth and business development. More

Voxpopme Hires Jem Wallis to Grow AsiaPac Business

Mar 29 2017

UK-based mobile video MR specialist Voxpopme has appointed industry veteran Jem Wallis as Regional Director of Asia Pacific, based in Sydney. More

comScore Expands MMX and Mobile Metrix in Indonesia

Mar 29 2017

In Indonesia, comScore has announced the roll out of its MMX Multi-Platform, while upgrading its Mobile Metrix with additions from its recently launched mobile consumer panel. More

Walker Information Releases CX TrackIt Tool

Mar 29 2017

In the US, customer experience (CX) consulting firm Walker Information has launched a collaboration platform called Walker TrackIt, to help CX professionals manage issues that affect their customer base. More

NCR and Showtime Roll Out Cinema Audience Tool

Mar 28 2017

Transaction technology giant NCR has integrated its point-of-sale (POS) platform with the systems of cinema data specialist Showtime Analytics, promising cinema clients a better understanding of customer needs and experience. More

Toluna Hires Rampuria to Lead Business Development

Mar 28 2017

Online community and survey tech provider Toluna has hired Jay Rampuria to lead global business development for both itself and parent company ITWP. More

4C Insights Debuts TV Ad Buying and Measurement Suite

Mar 28 2017

US-based data science company 4C Insights has launched a suite of tools for planning, buying and measuring multi-screen TV advertisements. More

Kantar Shopcom and Affinity Link to Predict Spend

Mar 28 2017

In the US, Kantar Worldpanel's ad analytics and insight division Shopcom has teamed up with consumer purchasing analyst Affinity Solutions, to help clients predict spend predictions, measure overall sales lift and gauge revenue impact in-store and through online channels. More

Incisive Media Sells Insight Division to Infopro

Mar 27 2017

B2B information and events business Incisive Media has sold its insight division, 'The Insight Group', to French B2B publisher Infopro Digital. Terms of the deal have not been disclosed. More

YouGov Data Products and Services Drive H1 Growth

Mar 27 2017

YouGov has reported a revenue rise of 24% to £51.4m for the six months to 31st January 2017 - equivalent to 8% on a constant currency basis. The rise was driven by 'strong growth' in the firm's subscription-based Data Products and Services business. More

Luker Takes Over Ipsos' Acquisition Programme

Mar 27 2017

Ipsos has promoted industry veteran Dean Luker to the role of Corporate Development Director, responsible for its acquisition programme in support of the company's overall strategy. He replaces Deputy CEO Carlos Harding, who passed away in December. More

Workbooks Online Launches Web Insights Tool

Mar 27 2017

UK-based customer relationship management (CRM) specialist Workbooks Online Limited has launched a tool which promises to convert anonymous web traffic into leads. More

Firefish Reported Revenue Up 15%

Mar 27 2017

Insight agency Firefish has reported a 15% increase in GBP group revenue, from £10.1m in 2016, to £11.7m last year. More

New Funds for Intent Data Specialist Socedo

Mar 27 2017

In the US, customer communication specialist Socedo has raised $1m in additional seed funding, which it will use to further develop its platform with a focus on predictive intelligence and new data sources. More

Havas Buys Shopper Behaviour Specialist BD Australia

Mar 24 2017

Ad group Havas has acquired shopper behavioural marketing specialist BD Australia for an undisclosed sum. More

Simmons and RealityMine Link for Cross-Media Insights

Mar 24 2017

US consumer intelligence company Simmons Research has partnered with mobile research technology firm RealityMine, to launch a joint solution helping brands and media companies create and measure cross-platform media campaigns. More

IPG Mediabrands Names First Chief Data Officer

Mar 24 2017

Interpublic innovation arm IPG Mediabrands has appointed Arun Kumar as its first Chief Data & Marketing Technology Officer. He takes up the new position alongside his existing role managing global operations at sister company Cadreon, which focuses on data, tech, insights and activation. More

MarketsandMarkets Secures $56m Growth Fund

Mar 24 2017

India-based niche industry syndicated and custom research provider MarketsandMarkets has raised $56m in a round of funding, which it will use to fuel growth and global expansion, with a focus on the US and European markets. More

Spotify's Uttley to Lead AKQA Research and Insights

Mar 24 2017

In San Francisco, WPP-owned digital agency AKQA has appointed former Spotify Insights VP Mark Uttley as Group Strategy Officer, in charge of its Research and Insights division. More

Cash Returns to Lightspeed Health

Mar 24 2017

In the US, Bill Cash has returned to WPP-owned Lightspeed Health as Director of Business Development, after nearly two years as a Consultant at Medefield. More

Wunderman Names AsiaPac Head of Data & Analytics

Mar 24 2017

In Singapore, WPP-owned agency network Wunderman has transferred Thomas Brauch to the role of Head of Data & Analytics for the Asia Pacific region. More

Millward Brown Expands Ignite Network Mobile Platform

Mar 23 2017

Kantar Millward Brown has expanded its brand marketing analytics platform Ignite Network, to provide access to more than three million mobile panellists in the US. More

Ipsos Merges Ad Creative and Viewability Measures

Mar 23 2017

Ipsos has partnered with viewability measurement specialist Moat to launch a solution called Connect:Digital, which pre-tests digital ads via a combination of creative impact analysis and digital trading measures. More

iQ Media Launches Real-Time Sports Sponsorship Measure

Mar 23 2017

Media intelligence and monitoring specialist iQ Media has launched a tool giving professional sports franchises and their sponsors real-time data about how their TV and sponsorship activities influence fan engagement, both in-stadium and out. More

Analytics Platform Piwik PRO Raises Development Funds

Mar 23 2017

Wroclaw, Poland-based analytics platform Piwik PRO has raised $2m in a Series A round of funding, which it will use to accelerate development of its solution. This includes web and mobile analytics, a data management platform, tag management and content personalization. More

Nielsen Debuts 'Quick Screen' Innovation Tool

Mar 22 2017

Nielsen has launched an overnight quant innovation tool called Quick Screen, to enable FMCG manufacturers to quickly test new product ideas and measure their potential. More

Flamingo Names Lopez for Behavioural Science Role

Mar 22 2017

UK-based consumer and cultural insight agency Flamingo has hired former TNS BMRB Chief Exec Desirée Lopez for a newly created role, Head of Behavioural and Social Strategy, leading its behavioural science offer and its Social Purpose specialist unit. More

Big Sofa Opens in North America

Mar 22 2017

UK-based video analytics firm Big Sofa has expanded to the US with the official opening of an office in Philadelphia, PA. More

Macromill Listed on Tokyo Stock Exchange

Mar 22 2017

In Japan, online specialist Macromill has completed its listing on the First Section of the Tokyo Stock Exchange (TSE). More

Five Join LRWTonic in London

Mar 21 2017

UK-based online community specialist LRWTonic has appointed five new members of staff at its offices in London. More

Nielsen Catalina Launches Cross-Media Sales Measure

Mar 21 2017

In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has launched a solution to measure the sales effectiveness and unduplicated reach of CPG advertising campaigns delivered across TV, desktop and mobile publishers. More

itracks Adds Video Recorder Interface to GO

Mar 21 2017

Canadian qual software provider itracks has upgraded its GO research platform with the addition of a video recorder interface and other new features. More

Cint Hires Former Yahoo! Exec as VP Partner Solutions

Mar 21 2017

In the US, research technology and panel exchange operator Cint has appointed former Yahoo! executive Michael Teng as Vice President of Partner Solutions in its Data & Technology business unit. More

Taylor Reach Debuts Contact Center CX Benchmarking

Mar 21 2017

In Toronto, contact center consultancy The Taylor Reach Group has launched a benchmarking service, through which organizations can gauge the quality and effectiveness of the customer experience (CX) being delivered by their call or contact centers. More

Lotame Launches 'Onboarding' Data Connection Service

Mar 21 2017

Cross-screen data management platform Lotame has partnered with customer data 'onboarding' firm LiveRamp, to help clients connect their off-line, subscription and CRM data with digital and mobile data. More

Funds for Real-World Healthcare Data Provider Aetion

Mar 21 2017

In New York, healthcare sector 'real-world evidence analytics' provider Aetion has raised $11.2m in a Series A funding round, which it will use to extend the capabilities of its platform, and to commercialize its solutions. More

US Advertisers Call Internet Giants to Account

Mar 20 2017

The US' Association of National Advertisers (ANA) has called on seven digital giants to follow the example of Google and Facebook and replace their 'walled garden' approach to measurement with independent audits by the MRC. More

Askia and E-Tabs Team Up for MR Dashboard Application

Mar 20 2017

UK-based research industry software firms E-Tabs and Askia have announced a strategic partnership which will offer a revolutionary dashboard designer application for market research. More

Aprimo Buys Belgian Firm ADAM Software

Mar 20 2017

Marketing resource management (MRM) platform Aprimo, formerly owned by Teradata, has acquired Ghent, Belgium-based digital asset management firm ADAM Software. Terms were not disclosed. More

BrandView Upgrades Price and Product Tracker

Mar 20 2017

UK-based Brand View, whose tools help clients track and analyse prices, products and promotions, has released OnSite 2, a tracking tool for global pricing analysis. More

China Buy for WPP's Mirum

Mar 20 2017

Digital agency group Mirum, part of WPP's J. Walter Thompson network, has agreed to acquire Chinese company 3Ti Solutions Inc. More

Beckon Adds New CEO as Founder Moves to Customer Focus

Mar 20 2017

US-based performance analytics company Beckon has appointed Bernardo de Albergaria as Chief Executive, allowing former CEO and co-founder Jennifer Zeszut to move to the role of Chief Customer Officer. More

Data Firm Bisnode Buys Germany's Global Group

Mar 20 2017

Analytics firm Bisnode is to acquire German marketing solutions provider Global Group Dialog Solutions AG. More

Campaign Monitor Buys Customer Data Platform Tagga

Mar 17 2017

In the US, e-mail marketing and automation software specialist Campaign Monitor has acquired customer data platform Tagga. Terms of the deal were not disclosed. More

MRC Launches Digital Place-Based Audience Standards

Mar 17 2017

In New York, the Media Rating Council (MRC) has published standards for assessing digital place-based audiences, providing both a framework for syndicated measurement methods and a benchmark for auditing them. More

MindMover Hires Hargreaves to Head Operations

Mar 17 2017

UK-based full service agency MindMover has hired Alan Hargreaves to head its Operations team, and to roll out a new software programme which includes a self-serve platform. The firm has also appointed three further members of staff. More

SapientRazorfish Launches Business Transformation Suite

Mar 17 2017

Publicis-owned technology and marketing services company SapientRazorfish has launched a 'business transformation' offering, with six integrated services spanning data and artificial intelligence, customer experience, and digital business strategy and innovation. More

Fox, Turner and Viacom Open TV Measurement Standard

Mar 16 2017

US media groups Fox Networks, Turner and Viacom have formed a consortium to develop a TV audience platform industry standard called OpenAP, for cross-publisher audience targeting and independent measurement. More

Former Affectiva CEO Langeveld Joins Kantar

Mar 16 2017

In New York, Kantar has appointed former Affectiva CEO Nick Langeveld as EVP, Strategic Alliances, responsible for identifying, structuring and managing partnerships across the US. More

German Roll-Out for Havas Geomarketing Arm Adcity

Mar 16 2017

Advertising group Havas is launching its Adcity out-of-home (OOH) and geolocation-based communications division in Germany, where it will open on April 1st. More

Expansion Funds for Conversion Logic

Mar 16 2017

Cross-channel marketing analytics platform Conversion Logic has raised $9m in a Series A round of funding, which it will use to expand its sales and marketing, data science and engineering efforts. More

Verve Expands in Romania

Mar 15 2017

London-based online community specialist Verve has relocated its Romanian office to larger premises, to accommodate its growing team. More

Former AudienceXpress President to Lead TiVo Analytics

Mar 15 2017

In New York, entertainment technology and audience insights provider TiVo has hired former AudienceXpress President Walt Horstman as SVP and General Manager, Analytics and Advertising. More

Tickr Buys Data Visualization Firm Market.Space

Mar 15 2017

Real-time performance tracking platform Tickr has acquired competitive data visualization specialist Market.Space. Terms of the deal were not disclosed. More

Viacom Promotes Schireson to Chief Data Officer

Mar 15 2017

In the US, broadcast and cable company Viacom has promoted Kern Schireson to the newly created position of EVP and Chief Data Officer, responsible for expanding data capabilities across TV, theatrical, events, consumer products and digital business units. More

LivingLens Raises Funds for US and Platform Expansion

Mar 15 2017

In the UK, video data mining and analysis specialist LivingLens has raised £1.3m in a round of funding which it will use to accelerate development of its enterprise video analytics tech platform, and to further expand its teams and open operations in the US. More

Kinetic Social to Reveal Hidden Audiences

Mar 15 2017

In New York, social media ad firm Kinetic Social has launched a solution to identify people who are interested in a brand before they visit that brand's site, or engage with the brand on social media. More

New CEO and Chairman for Lightspeed as Day Departs

Mar 14 2017

WPP-owned digital data collection specialist Lightspeed has promoted Caroline Frankum to Chief Executive Officer, replacing David Day who is leaving for a role in the UK Foreign Office. Nick Nyhan becomes Chairman. More

Market Research Society Names New President

Mar 14 2017

In the UK, the Market Research Society (MRS) has appointed Aviva Global Inclusion Director Jan Gooding as its new President. More

Telefonica to Buy Geolocation Data Firm Statiq

Mar 14 2017

Spanish multinational broadband and telecoms provider Telefonica is to acquire UK-based geolocation footfall data specialist Statiq. Terms of the deal have not been disclosed, but sources value it at £3.5m. More

IRI and Experian to Spot Most Valuable Customers

Mar 14 2017

In the US, retail and healthcare data specialist IRI has partnered with information solutions giant Experian, to help marketers identify customers who will drive a better return on advertising spend. More

SHC Universal Promotes Patel to MD, Europe

Mar 14 2017

In London, healthcare data collection firm SHC Universal has promoted Niraj Patel to role of Managing Director Europe. More

SIGMA Marketing Insights Expands to Boston

Mar 14 2017

In the US, Rochester, NY-based big data analytics specialist SIGMA Marketing Insights has expanded to the Boston area, with the opening of an office in Rockland, MA. More

Visible Measures Sold for $10m

Mar 13 2017

Ad targeting firm AcuityAds Holdings Inc. has agreed to acquire Boston-based analytics specialist Visible Measures Corporation for around $10m. More

Last Leap Payment Gives Sorrell £41.6m

Mar 13 2017

Sir Martin Sorrell has cemented his place as comfortably the highest paid exec in the UK's FTSE 100 companies, securing just under £41.6m in this year's pay award under the now-expiring performance-related 'Leap' scheme. Then again, what's a pound worth nowadays? More

Einstein and Watson Put Heads Together

Mar 13 2017

IBM and Salesforce have entered a global strategic partnership to deliver joint solutions using artificial intelligence. A new practice within IBM Global Business Services will help clients rapidly deploy tools combining IBM Watson's big data with Salesforce Einstein's customer insights. More

Equifax 'Ignite' Launch Continues Move into Analytics

Mar 13 2017

Consumer data company Equifax has launched Ignite, a data analytics platform, incorporating DIY analysis and data visualization tools and speeding what it calls its 'transformation from a credit bureau into an insights company'. More

GfK's Kahlert is New COO at MR Software Firm Cubeyou

Mar 13 2017

Customer profiling and trend measurement software firm Cubeyou, Inc. has hired former GfK MRI Digital MD Florian Kahlert to serve as its Chief Operating Officer. His role will include overseeing the firm's move to a new HQ in New York City. More

iris Buys Pricing Strategist

Mar 13 2017

Ad agency iris has announced the acquisition of pricing strategy firm Pricing Solutions, extending the capabilities of its management consultancy iris Concise, and giving it a first office in Canada. More

Funds for Mobile Community Provider Streetbees

Mar 13 2017

UK firm Streetbees, which uses mobile technology to gather rapid insights from a global community of contributors, has landed $5.1m in seed funding, which to develop its technology and double its headcount from a current total of 40, over the next year. More

GfK Names New Chief Exec

Mar 10 2017

GfK has appointed consumer goods industry exec Peter Feld as its new Chief Executive Officer. His predecessor Matthias Hartmann resigned last August due to 'differing views' on the long-term direction of the business between himself and majority shareholder GfK Verein. More

comScore Taps Home Panel to Measure Connected Devices

Mar 10 2017

comScore has launched a syndicated service called Connected Home, which taps into its Total Home Panel to measure consumer behaviour across home network-connected devices. More

Eyeota Partners for Expansion in Russia, Eastern Europe

Mar 10 2017

Singapore-based audience data provider Eyeota has partnered with Russian data management platform AmberDATA, to add more than 400 regional segments collected from over 200 million users to its Audience Data Marketplace. More

Launch of Mobile Targeting Solution SITO LABS

Mar 10 2017

In the US, engagement platform SITO Mobile has launched a mobile marketing solution, allowing users to analyze and target consumers. More

Idea Sharing Platform Wazoku Gets Expansion Funds

Mar 10 2017

In London, idea sharing platform Wazoku has received £2.3m in a new funding round, which it will use for corporate and team expansion, and further product development. More

Funds for AI Measurement Firm Marketing Evolution

Mar 10 2017

In the US, custom research firm Marketing Evolution has raised $4m in a Series A round of funding, which it will use to expand its artificial intelligence-based marketing measurement and optimization capabilities. More

Analytics Firm Open House Merges into Beehive

Mar 9 2017

London-based online panel and community specialist Beehive Research is merging analysis company Open House Research into its business. More

Field Agent Expands to UK, Hires Shuker as MD

Mar 9 2017

US-based mobile research and retail data collection specialist Field Agent has expanded to the UK, where it has promoted Robin Shuker to the role of Managing Director. More

Women In Research Hires First MD

Mar 9 2017

In the US, not-for-profit organization Women In Research (WIRe) has appointed former FocusVision exec Michelle Andre as its first Managing Director, responsible for organizational development and oversight, fundraising, marketing, and assisting with long-term planning. More

Meetrics to Verify Facebook Video Ad Viewability

Mar 9 2017

Facebook has partnered with European ad visibility analyst Meetrics, to offer advertisers new options to verify the viewability and view duration of their video ad campaigns across Facebook services. More

New CEO and Analytics Tool for InMoment

Mar 9 2017

In the US, customer experience (CX) intelligence platform InMoment has appointed former Hewlett Packard exec Andrew Joiner as Chief Exec, replacing founder John Sperry who will now focus on innovation initiatives. The firm has also launched an analytics tool called Discover. More

Neustar Hires Former OMD MD for Product Innovation

Mar 9 2017

In the US, consumer data provider Neustar has hired former OMD Managing Director Julie Fleischer as Vice President of Product Marketing for Marketing Solutions. More

Samba TV Launches Customer Journey Targeting Tool

Mar 9 2017

US-based television insights firm Samba TV has launched a data management platform (TV DMP), giving a single, de-duplicated view of the customer journey across linear television, OTT and digital media platforms, for cross-screen targeting of programmatic media. More

CoreLogic CEO Anand Nallathambi Dies

Mar 8 2017

Frank Martell has been named President and CEO of property information and analytics provider CoreLogic, following the unexpected death of Anand Nallathambi on March 2nd after a brief illness. He was 55 years of age. More

mSurvey and Safaricom to Track Kenya's Offline Spend

Mar 8 2017

In Africa, mobile-first messaging platform mSurvey and comms company Safaricom have partnered to launch a solution called Consumer Wallet, which quantifies Kenyan consumers' off-line spending, habits and trends. More

IDG Debuts Pipeline Activator Predictive Engine

Mar 8 2017

In New York, technology, media and marketing services company IDG has launched a predictive intelligence engine called the Pipeline Activator, which provides insights about companies actively researching products and services to purchase. More

Tremor Video Names New COO

Mar 8 2017

In New York, video ad technology and targeting company Tremor Video has promoted Katie Evans to the role of Chief Operations Officer. More

MediaMath Partnership Drives Expansion to India

Mar 8 2017

US-based data-driven marketing firm MediaMath has begun operating in India through an agreement with Zirca Digital Solutions, now its exclusive partner in the region. More

Dieringer Buys Probe Research Services

Mar 7 2017

In Wisconsin, US, full service agency The Dieringer Research Group (DRG) has acquired Milwaukee-based Probe Research Services from owners Eric Olsen and Liz Germanotta, as they prepare for retirement. Terms of the deal were not disclosed. More

African Deal and Rebranding for BDRC

Mar 7 2017

After ten years as an independent entity, BDRC South Africa has been renamed BDRC Africa and moved back into closer alignment with the group. More

ARF Names New Chief Exec

Mar 7 2017

In New York, The Advertising Research Foundation (ARF) has appointed Scott McDonald as President and CEO, replacing Gayle Fuguitt who left last October. More

Four Buys Social Media Insights Agency Legend Engage

Mar 7 2017

In London, marcoms network Four Communications Group has acquired social media marketing and insights agency Legend Engage, for an undisclosed sum. More

Eyeview Hires TiVo's Brian Katz for TV Insights Role

Mar 7 2017

In New York, video ad technology platform Eyeview has hired former TiVo SVP Brian Katz as Vice President, Advanced TV Insights & Strategy. More

Passive Mobile Data Added to TouchPoints Canada Study

Mar 7 2017

Manchester, UK-based mobile research tech firm RealityMine has added automated passive mobile data to its TouchPoints Canada study, enhancing its insights into how Canadians use their mobile devices. More

Gartner Buys BI and Benchmarking Firm L2

Mar 6 2017

Tech consulting group Gartner has agreed to acquire digital performance benchmarking firm L2, for an undisclosed sum. More

Join the Dots Heads for £10m Revenue

Mar 6 2017

Manchester, UK-based Join the Dots has reported revenue growth of 26%, to £9.8m for 2016, matching its growth rate for each of the two previous years. More

Critical Mix Launches Panel in Key European Markets

Mar 6 2017

Westport, CT-based company Critical Mix is launching panels across five major European markets, under the OneOpinion brand. More

Media Audit Body Launches Publisher Certification

Mar 6 2017

In the US, measurement organisation the Alliance for Audited Media is launching AAM Quality Certification, which it describes as 'a new holistic approach to verifying digital publishers'. More

WPP Grows but Kantar Flat Again

Mar 3 2017

Marcoms giant WPP has reported like-for-like falls in revenue for its Data Investment Management (DIM) arm Kantar, of 1.6% in the fourth quarter and 0.9% for the full year. However like-for-like net sales, which WPP has long said are a better indicator, rose 1.5% and 0.9% respectively. More

Angus Reid Sells Remaining Shares in Vision Critical

Mar 3 2017

Vancouver, Canada-based research community and survey technology specialist Vision Critical has sold a 'significant portion' of its shares to private equity firm W Capital Partners and existing shareholder Georgian Partners, for $76m. Reports say Angus Reid's share of the sale was $44m. More

Launch of MR Marketplace InsightzClub

Mar 3 2017

Industry exec Padmanabhan Ramaswamy has set up a B2B marketplace called InsightzClub, to connect buyers and sellers of market research through programmatic technology. The initiative will launch in Malaysia and Singapore, with plans to roll out elsewhere at a later stage. More

Affectiva Adds Emotion Analytics to Lightspeed Panel

Mar 3 2017

WPP-owned digital data collection firm Lightspeed has partnered with emotion measurement specialist Affectiva, to analyse its panellists' reactions to ads via their facial expressions. More

Audience Partners Acquired by Altice USA

Mar 3 2017

In New York, entertainment, telecoms and media business Altice USA has acquired Audience Partners, which provides data-driven, audience-based digital ad solutions worldwide. Terms of the deal were not disclosed. More

Rocket Fuel Opens Prague Office

Mar 3 2017

US-based artificial intelligence-driven marketing platform Rocket Fuel has opened an office in Prague, Czech Republic, to expand both its global presence and its engineering team. More

Reckner Healthcare Launches QualEDGE Solution

Mar 3 2017

In the US, specialist MR agency Reckner Healthcare has launched a fieldwork solution called QualEDGE, designed for qualitative market research with healthcare professionals. More

YouGov Upgrades Reports Business to Tap 'Cube' Data

Mar 2 2017

YouGov has upgraded its market intelligence Reports business, through which clients and prospects can sample and interact with the firm's connected data. More

Movvo Unveils Shopping Mall Data Tool

Mar 2 2017

In London, behavioural analytics and location-based marketing company Movvo has launched the 'Data Maturity Curve', a tool allowing shopping centres to measure how their use of data enhances retail performance; benchmark against the industry; and improve ROI on the data they collect. More

Nielsen Partners for Connected TV Campaign Measure

Mar 2 2017

In the US, Nielsen has partnered with video ad platform YuMe to launch what the pair say is the first programmatic platform-based/campaign-based audience measurement solution for connected TV (CTV) campaigns. More

Funds for Visual Analytics Firm SlamData

Mar 2 2017

In the US, visual data analytics company SlamData has raised $6.7m in a Series A round of funding. The money will help drive further development of its platform, which is used for natively exploring, visualizing, and embedding analytics against unstructured data sources. More

Xaxis Hires New Leader for Global Products Unit

Mar 2 2017

WPP audience profiling and targeting division Xaxis has appointed Bob Walczak as EVP, Global Products, in charge of a new team overseeing product management, global partnerships and supply. More

IQS Buys Insight Community Provider MRevolution

Mar 1 2017

Polish market research company IQS has acquired MRevolution, a specialist insight community provider. Terms of the deal were not disclosed. More

Toluna Hires Kim-Hays to Build Up Community Panel

Mar 1 2017

Online community and survey tech provider Toluna is planning to increase the size of its respondent community by 20 per cent during the second half of 2017, and has hired Kyle Kim-Hays as EVP for Global Digital Marketing, responsible for the push. More

OnePoint Offers Open Source Access to Mobile Platform

Mar 1 2017

UK firm OnePoint Global is making the source code for its mobile survey platform available on a Software as a Service (SaaS) basis, allowing clients to build their own survey solutions, integrate survey modules into their existing platforms, or take a 'white label' approach. More

Remesh and eCGlobal in LatAm Partnership

Mar 1 2017

MR software firm Remesh has partnered with online panel and digital MR solutions provider eCGlobal Solutions, to help Latin American clients engage in conversation with their audience at specific moments - such as 30 minutes after viewing a TV show. More

Bluecore Launches Data 'Decisioning Platform'

Mar 1 2017

In the US, behavioral and product data specialist Bluecore has launched 'Decisioning Platform', a system allowing retailers to organize massive data sets, determine what to do next with the data, and deploy campaigns across several channels. More

Alliance for Cambiar and Keen as Mustard

Feb 28 2017

US-based MR industry management consultancy Cambiar has announced a strategic alliance with London's Keen as Mustard, which advises MR firms on their marketing strategy. The alliance will focus on clients in the UK, US and EMEA. More

MetrixLab Hires to Build Indian Business

Feb 28 2017

Ravi Radhakrishnan has joined digital research agency MetrixLab as Managing Director of its first commercial office in India. More

Irish Launch for Voxpopme

Feb 28 2017

UK-based mobile video MR specialist Voxpopme has launched its on-demand video feedback app in Ireland. More

Judge Dismisses Claim against Nielsen Malaysia

Feb 28 2017

The High Court in Kuala Lumpur has dismissed a suit brought in 2011 by Sun Media Corporation and ordered it to pay RM 600,000 ($US 135,000) in costs to Nielsen. More

Kantar Millward Brown's Link Completes MASB Audit

Feb 28 2017

Link, the long-established ad copy testing solution developed by Kantar Millward Brown, has completed an audit by the Marketing Accountability Standards Board (MASB), recognised in the industry for assessing connections between marketing activities, metrics and financial performance. More

Nielsen to Rate Cross-Device Tracker Firms

Feb 28 2017

Nielsen has announced it will use its Digital Ad Ratings (DAR) platform to measure the accuracy of cross-device graph providers, offering 'an independent third-party measure of their efficacy in verifying consumer identity'. More

Ipsos 'Back on Track' with 3pc Organic Growth

Feb 27 2017

Ipsos has reported 2016 revenue of EUR 1,782.7m, virtually the same as in 2015 but representing 3 percent organic growth - currency effects cancelled out the growth in the Euros figure. More

Fulgoni Outlines comScore Plans for Products, Audit

Feb 27 2017

comScore CEO Gian Fulgoni has told investors the firm expects the public release of its ExtendedTV product sometime in 2017; and a return to stock exchange listing in the summer. Fulgoni also expressed disappointment with the spread of the flagship vCE product. More

Apple Buys Israeli Facial Recognition Firm

Feb 27 2017

Realface, a start-up developing facial recognition technology, has become Apple's fourth buy in the country, for a price reported as 'a couple of million dollars'. More

Innovate Continues Senior Hires

Feb 27 2017

Sampling firm Innovate has hired Josh Belknap as Senior Director of Customer Experience, and Hilary Belletti as Director of Sampling, and says it plans to make additional hires in the coming months. More

BrainJuicer to Become System1 Research

Feb 27 2017

UK-based insight agency BrainJuicer aims to rebrand as System1 Research, forming System1 Group together with its recently-launched creative house, System1 Agency. More

Strategy Analytics Adds UX Offer for Emerging Tech

Feb 27 2017

Technology consulting firm Strategy Analytics has restructured its User Experience Innovation Practice (UXIP) with the launch of a new service under the aegis of promoted Director Chris Schreiner. More

AOL Data Partnerships Boost ONE Platform

Feb 27 2017

Data solutions company DoubleVerify (DV) is expanding its relationship with AOL with the integration of its ad quality data into the veteran online company's ONE advertiser and publisher platform. Meanwhile AOL has also added location data from Adsquare. More

IAB Australia Revamp Focuses on Measurement

Feb 27 2017

Digital ad industry body IAB Australia is to launch three new councils this year, all of which focus on aspects of ad measurement. CEO Vijay Solanki says digital measurement and a 'trustworthy digital value chain' are among the organisation's key priorities for the year. More

InCrowd Debuts Interview Tool MicroQual

Feb 24 2017

US healthcare researcher InCrowd has launched a tool called MicroQual, which automates the process of coordinating and executing qualitative virtual research. More

MFour Hires Clark as COO

Feb 24 2017

In the US, mobile-first research tech company MFour has appointed former YP CTO Darren Clark as Chief Operating Officer. More

Gracenote Connects Video, Music and Sports Data

Feb 24 2017

Nielsen's recently acquired entertainment data provider Gracenote is connecting its video, music and sports databases, allowing clients to use its data and IDs to drive voice and text search, intuitive user experiences, and more personalized media recommendations. More

Go2Group Launches Insight Integration Tool

Feb 24 2017

In the US, software integration specialist Go2Group has launched a tool called ConnectALL Insights, to enable users to access business intelligence (BI) data combined from a variety of sources and multiple tools located across an enterprise. More

Delvinia Expands to Quebec

Feb 24 2017

Toronto-based data collection specialist Delvinia has opened a new office in Quebec, led by former TNS exec Daniel Brousseau. More

Mathias Becomes Target Data President

Feb 24 2017

Chicago-based marketing services firm Target Data has promoted former Acxiom / Merkle exec Michael Mathias to the role of President, overseeing its service offerings, and tasked with increasing its operations and enterprise-focused client acquisition strategy. More

AdTheorent Receives Funds, Hires First CRO

Feb 24 2017

US data-driven mobile ad network AdTheorent has received an undisclosed amount of funding from H.I.G. Growth Partners, in partnership with the company's co-founders and existing investors. Meanwhile former Yahoo! exec Patrick Albano has joined the company as Chief Revenue Officer (CRO). More

Funds from Nectar Founder for Targeting Firm Ecrebo

Feb 24 2017

Reading, UK-based point of sale consumer targeting specialist Ecrebo has raised £12m in an investment led by Air Miles and Nectar founder Sir Keith Mills, and former Warburg Pincus Head of Europe, Joseph Schull. Both will join the firm's Board of Directors. More

Hootsuite Buys Social Media Analyst LiftMetrix

Feb 23 2017

Social media relationship platform Hootsuite has acquired analytics company LiftMetrix, for an undisclosed sum. More

Obituary: Telmar Founder Stanley Federman

Feb 23 2017

Stanley Federman, the founder of media planning and targeting software company Telmar, passed away peacefully on February 17th in Jupiter, Florida. He was 78 years old. More

YouGov Opens Manchester office

Feb 23 2017

Online specialist YouGov has opened an office in Manchester, to support its customer base in the north of England and Scotland. More

comScore to Report YouTube Mobile Video Metrics

Feb 23 2017

comScore has announced it will report mobile video metrics for YouTube and its partner channels across its core audience measurement services. More

Vision Critical Adds 'Relationship Memory' to Sparq

Feb 23 2017

Research community and survey technology specialist Vision Critical has expanded its Sparq customer intelligence platform with the addition of a feature called 'Relationship Memory', which connects existing customer data with intelligence collected from insight communities. More

Factual Hires PlaceIQ's Mason for European Push

Feb 23 2017

US-based location data provider Factual has announced a drive for growth in Europe, and appointed former PlaceIQ exec Mandeep Mason as Managing Director for the region. More

Seed Funding for Behavioural Data Specialist Adimo

Feb 23 2017

Glasgow-based FMCG marketing platform Adimo has closed a £1m seed round of funding, which it will use to expand its commercial team and target new customers. More

Predixion Healthcare Analytics Acquired

Feb 22 2017

In the US, cognitive clinical science specialist Jvion has acquired the Healthcare IT practice of predictive analytics software firm Predixion. Terms of the deal were not disclosed. More

Behavioural Insights Team Opens Product Dev Unit

Feb 22 2017

The Behavioural Insights Team (BIT), set up by the UK government and often referred to as the 'Nudge Unit', has launched a new division called BI Ventures, which will use behavioural science to build products to help solve real-world problems. More

Carter Joins Leger as MD in Toronto

Feb 22 2017

Canadian firm Leger has appointed former Vision Critical and Nielsen exec Michelle Carter as Senior Vice President and Managing Director of its Toronto office. More

Focus Forward Strengthens Senior Team

Feb 22 2017

In the US, MR recruitment specialist Focus Forward has hired Andrew Postell for a newly created position, Vice President of Sales and Marketing. More

MRC Accredits First European Firm over Ad Fraud

Feb 22 2017

Ad auditing firm Adloox has become the first European tech company to be accredited by the Media Rating Council (MRC) for all 30 categories of ad fraud covered by the watchdog. More

Thomson Reuters Opens Innovation Lab in Singapore

Feb 22 2017

News and information provider Thomson Reuters has opened an innovation lab in Singapore which will collaborate with government, tech start-ups and universities to create products and solutions for clients across the Asia Pacific region. More

Kantar Appoints SABMiller's Kollman as CRO

Feb 21 2017

In London, WPP insight arm Kantar has appointed former SABMiller Global Insights Director Julie Kollman as Chief Research Officer. She takes up her new post on 27th February. More

'Total TV' Metric Rolls Out in Australia

Feb 21 2017

Australian television industry research body ThinkTV has announced a collaboration between a number of organisations to produce a 'Total TV' metric, capturing all the advertising revenue spent across commercial TV. More

Accenture to Buy Digital Agency SinnerSchrader

Feb 21 2017

Professional services company Accenture has agreed to buy a majority stake in digital agency SinnerSchrader, which focuses on the development of digital products and services, analysis of online user behaviour, and software and web site design. More

Hotspex Hires P&G Veteran as Behavioral Science Lead

Feb 21 2017

Employee-owned marketing research firm Hotspex has appointed former Proctor & Gamble (P&G) veteran Dan Young as Chief Behavioral Scientist. More

Taptica Opens Office in London

Feb 21 2017

Israeli digital ad tech firm Taptica has opened an office in London, to focus on clients across the UK and Europe. More

Brain Scans Reveal Drivers of TV Ad Impact

Feb 21 2017

Researchers at Rotterdam School of Management, Erasmus University (RSM) have been using brain scans to understand the elements in a TV advert that trigger viewers to find the product online. More

Former CEO Calhoun to Leave Nielsen Board

Feb 20 2017

Nielsen has announced the impending departure from its board of Directors of former CEO David L. Calhoun. More

Cunill to Lead Mobile, European Growth at Bilendi

Feb 20 2017

European sampling solutions provider Bilendi has appointed former Ipsos exec Daniel Cunill as UK Panels Director, leading the team and strengthening the UK and European offer. He will also lead development of the firm's mobile offering. More

Verve Promotes Fourteen in Romania and UK

Feb 20 2017

Online community specialist Verve has announced fourteen promotions in its teams in London, UK and Iasi, Romania. They include the promotions of Eugen Tuchendria and Tom Brand to Associate Director. More

Funds for TV Ad Measurement Firm

Feb 20 2017

Scottish ad measurement and optimization firm TVSquared has raised $6.5m to fund growth, including continued development of its technology and team. More

BARB Dovetail Contract Goes to Kantar Media

Feb 17 2017

UK audience research body BARB has awarded its Dovetail Fusion cross-screen measurement contract to Kantar Media. The body began testing options from Kantar and Nielsen in late 2015. More

SAARF and Partners Plan New Audience Currency

Feb 17 2017

South African organisations including research body SAARF plan to introduce a new audience currency to replace the discontinued AMPS measure, and will consult with interested parties at a meeting in Johannesburg on 2nd March. More

IRI and Simulmedia to Offer Purchase-Based Targeting

Feb 17 2017

Retail data giant IRI has announced a strategic alliance with 'performance television' company Simulmedia, allowing CPG marketers to target ads to consumers based on actual purchase behavior, using IRI's ProScores. More

US Groups Urge Change of Tack for Online Privacy Laws

Feb 17 2017

Consumer groups in the US are urging a stronger line from the Federal Trade Commission in protecting consumers from the 'great risk of identity theft, financial fraud, and data breaches'. More

New Director for Nielsen Watch SA

Feb 17 2017

Former MediaCom and Primedia Outdoor exec Terry Murphy has joined Nielsen as Director of its Watch business in South Africa. More

Bold Expansion Plan for Simon-Kucher

Feb 16 2017

Bonn, Germany-based pricing and strategy consultancy Simon-Kucher & Partners has announced further rapid expansion, and an ambitious long-term growth target - aiming to double in size to 2,000 staff by 2023. More

Growth for Eye-Tracking Firm Tobii

Feb 16 2017

Eye-tracking tech firm Tobii AB has reported results for the fourth quarter and full year 2016, with SEK 1,053m ($119m) in annual sales, and increasing cash reserves for investment in VR and smartphones. More

Intelligent Upgrade for QuestionArts Platform

Feb 16 2017

Lightspeed's QuestionArts team has announced a range of product enhancements under the banner of Intelligent Components. More

Poland's Euvic Offers Digital Idea Testing Service

Feb 16 2017

Polish IT company Euvic has launched a testing service for digital business ideas, linked to an 'Agile Dev Factory' which will develop and deliver the idea if it gets the thumbs-up. More

IOVOX Gets Funds to Build Full Call Analytics System

Feb 16 2017

IOVOX, a UK-based specialist in call analytics software, has secured $10m in Series A funding, for use in US expansion and to widen its product offering beyond inbound marketing to the full range of calls taken and made by client companies. More

M&C Saatchi Buys Insight-Led Marcoms Group Bohemia

Feb 15 2017

Ad agency network M&C Saatchi has acquired Australian insight-based marcoms group Bohemia, which uses real-time location and other customer data to drive its media planning and buying services. Terms of the deal were not disclosed. More

Ivyrevel Taps Lifestyle Data for Dress Design

Feb 15 2017

Swedish online fashion company Ivyrevel has partnered with Google to launch an app which tracks a user's activity and lifestyle, then uses the resulting information to design a custom-made 'data dress' reflecting their habits and preferences. More

MRC Endorses comScore's Mobile Viewability Measures

Feb 15 2017

comScore has received Media Rating Council (MRC) accreditation for its mobile viewable impressions and related viewability metrics for display and video ads, both web and in-app. The measures are part of the firm's validated Campaign Essentials (vCE) tool. More

Bakamo Launches Consumer Motivation Product

Feb 15 2017

Qualitative social media intelligence specialist Bakamo Social has launched a listening product called Market Maps, which it claims reveals the motivations and needs of consumers in any category. More

Merkle Promotes Komasinski to Global COO Role

Feb 15 2017

In London, data-driven CRM and performance marketing agency Merkle has promoted Michael Komasinski to the role of Global Chief Operating Officer for its Services business. He will also serve as General Manager for Media Services, Europe. More

Y&R Sets Up Business and Tech Practice

Feb 15 2017

WPP ad group Y&R has set up a technology and business division which will access group services such as B2B brand analysis from the BrandAsset Valuator, and a social media listening capability for insights on the behavior of business decision-makers. More

Ampsy and RedPeg in Geofencing Partnership

Feb 15 2017

In the US, social media geofencing and analytics tech provider Ampsy and agency RedPeg Marketing have partnered, to deliver their combined services to the experiential marketing sector. More

New Firm RealLife Research Offers Video Ethnography

Feb 14 2017

In the US, qualitative researcher Frank Hines has launched a new company called RealLife Research, which will offer services built around video-centric mobile ethnography methods. More

koji Launches snapshot Grocery Data Service

Feb 14 2017

Australian retail research firm koji has launched a data-as-a-service tool called snapshot, to deliver transactional grocery data to FMCG brand marketers and help them better understand basket share, customer demographics and in-store behaviour. More

maslansky + partners Hires P&G Veteran Joe Baumann

Feb 14 2017

Omnicom-owned MR and strategic consulting firm maslansky + partners (m+p) has hired Procter & Gamble consumer insights veteran Joe Baumann as SVP of R&D and Product Strategy - a newly created role. More

Customer Feedback Specialist BirdEye Raises $25m

Feb 14 2017

US-based customer feedback specialist BirdEye has raised $25m in a round of investment which will be used to drive product innovation and business growth across several sectors. More

Zitter to Track Pharma Manufacturer Interactions

Feb 14 2017

In the US, life science intelligence firm Zitter Health Insights is to provide real-time monitoring of pharmaceutical manufacturer interactions with decision-makers at integrated delivery networks (IDNs). More

GfK Shareholders Accept Acquisition Offer

Feb 13 2017

GfK shareholders have accepted an offer from US-based private equity firm KKR (Kohlberg Kravis Roberts) for 18.54 percent of the business. The buy is part of an agreement with majority shareholder GfK Verein to support the group's long-term growth strategy. More

Media Rating Council to Audit Facebook Metrics

Feb 13 2017

The Media Rating Council (MRC) is to carry out an independent audit of Facebook's advertising metrics, following the social network's recent measurement problems. More

dunnhumby CEO Simon Hay to Leave the Business

Feb 13 2017

In the UK, dunnhumby CEO Simon Hay is leaving at the end of the month to 'pursue new challenges', after 25 years with the business. More

Condé Nast Buys Social Media Data Firm CitizenNet

Feb 13 2017

In the US, media company Condé Nast has acquired social media data and marketing platform CitizenNet for an undisclosed sum. More

BrainJuicer to Rebrand

Feb 13 2017

UK-based BrainJuicer says it will rebrand, unifying its MR business with its recently-launched ad agency and sharpening its focus on behavioural science. The new name, 'though it may not be hard to fathom, has not yet been officially revealed. More

'Watch' Growth Pulls Nielsen through 'Challenging Year'

Feb 10 2017

Nielsen has reported 2 percent growth in fourth quarter revenues to $1,656m, similar to the growth figure for the whole of 2016. Q4 revenue in the Buy consumer purchase behaviour segment fell 1.3% to $868m, while Watch media research revenue rose 5.8% to $788m. More

Nasdaq Suspends comScore Shares

Feb 10 2017

The Nasdaq stock market has suspended trading in shares of troubled audience measurement firm comScore, following the company's notice that it would miss another deadline for filing of reports. More

Smart TV-Maker Settles Privacy Suit

Feb 10 2017

In the US, the FTC has settled with smart TV company VIZIO, which will pay $2.2m after collecting viewing data from around eleven million consumers without their knowledge and consent. More

Gutcheck Launches New Concept-Testing Tool

Feb 10 2017

Online community and 'agile research' specialist GutCheck has announced a new qual solution, Competitive Checkpoint, which it says allows clients to compare their product ideas with current competing brands instead of historical databases. More

Partners Link Facebook Ads to Phone Calls

Feb 10 2017

Mobile ad analytics company Marchex has integrated Facebook data into its Omnichannel Analytics Cloud platform, promising marketers the ability to optimize spend across all paid media channels based insight into which drove off-line actions. More

Liu Named CEO of New Ipsos China Region

Feb 9 2017

Ipsos has made changes to its Asia Pacific operations, with the news that its business in China will operate as a separate region, led by Lifeng Liu as Chairman and Chief Executive. More

System1 Approach Drives BrainJuicer Growth

Feb 9 2017

Brand strategy and insight agency BrainJuicer has reported a 24% rise in revenue to £31.24m for the twelve months of 2016, compared with £25.18m in 2015. The firm says this growth - equivalent to 15 percent on a constant currency basis, is 'testament to the strength of its System1 approach'. More

Market Track Buys Ad Intelligence Firm Brandtale

Feb 9 2017

In the US, advertising, brand and pricing intelligence specialist Market Track has acquired native ad competitive intelligence specialist Brandtale for an undisclosed sum. More

Breaking Blue Opens Advanced Analytics Hub in London

Feb 9 2017

Cello-owned agency Breaking Blue Research has set up an Advanced Analytics team in London, led by Research Manager Dan Luca. More

News Readership Measure Launched

Feb 9 2017

In the US, Bulletin Intelligence has launched a tool called AccuReach, providing a proprietary measure of actual news media readership. More

Lightspeed Health Promotes for Global Ops Role

Feb 9 2017

In the UK, WPP-owned Lightspeed Health has promoted Mary Andrews to the role of Senior Vice President, Global Operations. More

MRC Approves Nielsen's Digital in TV Ratings

Feb 8 2017

Nielsen has gained Media Rating Council (MRC) accreditation for its inclusion of digital measurement in its TV ratings solution - known as Digital in TV Ratings. This is the first solution to receive MRC approval for TV audience measurement of programming viewed on desktop or mobile devices. More

Confirmit Launches Survey Designer Solution

Feb 8 2017

Research software pioneer Confirmit has launched a tool promising to halve the time required to create engaging questionnaires. More

adsquare and GfK in Regional Data Deal

Feb 8 2017

Mobile audience data and targeting specialist adsquare is to make GfK's region-based consumer insights available through its platform. More

FocusVision Launches 360 Degree Video Technology

Feb 8 2017

Research technology and services group FocusVision has launched a focus group video system called FV360 Live, which uses 360 degree cameras to place observers in the middle of the conversation. More

Growth Funds for Consumer Insight Firm Audiense

Feb 8 2017

In the UK, consumer insight and engagement specialist Audiense has raised £3.8m in a round of funding, which it will use to support its growth plans. These include ramping up sales and marketing, adding new platform functionality, and expanding to North America. More

Albert to Head Shopper and Digital Teams at GfK NA

Feb 8 2017

In New York, GfK North America has expanded David Albert's role to include serving as Managing Director of both the Digital Experiences and Shopper and Retail Strategy teams. More

Ad Firm Droga5 Names First Chief Intelligence Officer

Feb 8 2017

New York-based ad agency Droga5 has hired JWT's former Worldwide Director of Analytics, Amy Avery, as its first Chief Intelligence Officer. More

Be Heard Buys 75pc Stake in Analytics Firm Freemavens

Feb 7 2017

Digital marketing services provider Be Heard Group is to acquire a 75 percent stake in marketing analytics and innovation consultancy Freemavens for around £1.7m. More

Nielsen Launches Benchmark Media Optimizer

Feb 7 2017

Nielsen has launched a tool called the Benchmark Media Optimizer, helping brands to make data-driven media allocation decisions without the requirement for a custom marketing mix study. More

Hunt to Lead BrainJuicer's MR Business Worldwide

Feb 7 2017

Brand strategy and insight agency BrainJuicer has promoted Alex Hunt to the role of President, Research Business, in charge of running its market research offering worldwide, and with a seat on the company's Board of Directors. More

Beyond Analysis Shareholders Buy Back Visa Stake

Feb 7 2017

Shareholders in UK-based insight and big data business Beyond Analysis have bought back Visa Europe's stake in the business for an undisclosed sum. The firm says the move will allow it to generate insight from across the financial services industry. More

WPP Launches Health and Wellness Company

Feb 7 2017

WPP has formed a new sub-holding company called WPP Health & Wellness, which will work with group companies such as Kantar, GroupM and Wunderman to use data to deliver behaviour change and better health outcomes. More

comScore Warns of Possible Stock Delisting

Feb 6 2017

comScore has announced that it is unable to meet the February 23rd deadline to file late financial reports and regain compliance with Nasdaq's listing requirements, and warns that this may result in its stock being delisted from the exchange. More

Nielsen in Shopper Personalization Partnership

Feb 6 2017

Nielsen has partnered with shopper marketing platform RichRelevance, to enable retailers to deliver personalized content, product recommendations and search results to consumers - both on their mobile devices and online. More

Sizmek Launches Targeting Data Hub

Feb 6 2017

In the US, digital ad management company Sizmek has launched a Data Hub, which allows advertisers to pull in audience segments from integrated data management platforms (DMPs) and enhance them with data collected from served ads. More

Aki Technologies Names SVP of Data Science

Feb 6 2017

In the US, mobile data management platform Aki Technologies has appointed former Boeing exec Jason Shu as Senior Vice President of Data Science. More

ANZ Bank Hires First Chief Data Officer

Feb 3 2017

In Sydney, former Woolworths exec Emma Gray has joined Australia and New Zealand Banking Group (ANZ) as its first Chief Data Officer. More

Dapresy Promotes Osterberg to MD and Hires Beth Rounds

Feb 3 2017

MR presentation and reporting specialist Dapresy has promoted Fredrik Osterberg to the role of Managing Director, Europe, while appointing former Cambiar exec Beth Rounds as its Chief Marketing Officer. More

Media Analytics Specialist Impact Radius Names New CEO

Feb 3 2017

US firm Impact Radius has appointed David Yovanno as CEO, replacing co-founder Per Pettersen who becomes Executive Chairman and Chief Strategy Officer. More

European Launch for Lightspeed's 'AmplifyR Appends'

Feb 3 2017

WPP digital data collection specialist Lightspeed has extended its AmplifyR Appends data service to the UK, France, Germany and The Netherlands. More

WPP's Data Alliance Taps South African Consumer Data

Feb 3 2017

WPP's Data Alliance has partnered with South African marketing services provider P:Cubed, giving access to the latter's 2700 fields of data on more than 42.8m consumers to operating companies across the group. More

artec Launches Audience Analysis Platform

Feb 3 2017

In Germany, media data specialist artec technologies has launched a cloud platform for integrated analysis of TV and online audiences. More

Tru Optik and Millward Brown Link TV Ads and Sales

Feb 2 2017

In the US, cookie-less audience measurement specialist Tru Optik has partnered with Kantar Millward Brown, to help advertisers attribute brand sales to OTT ad campaigns. More

Toluna Hires and Moves Boost US and ANZ Teams

Feb 2 2017

In the US, Toluna has hired Marco Pasqualina as VP of Sales, and Mark Daniel as VP of Digital Solutions. In addition, Stephen Walker and Filippo Sablchiero have relocated from the UK, to take up business development roles in the Australia/New Zealand market. More

MetrixLab Ramps Up UK Financial Services Team

Feb 2 2017

Netherlands-based online research and marketing analytics firm MetrixLab has appointed former GfK exec Ian Davis as Senior Client Director for Financial Services, based in its UK office. More

New Funds for Social Media Listening Firm Tracx

Feb 2 2017

Israel, US and UK-based social media listening specialist Tracx has raised $12.5m in funding, which it will use to support continued sales and marketing growth, and to expand its product portfolio. More

First UK MD for WPP's [m]PLATFORM

Feb 2 2017

WPP's recently formed data, analytics and digital services business [m]PLATFORM has hired former Mindshare COO Paul Rowlinson to fill the role of UK Managing Director. More

GfK Opens 'Supercrunch' Marketing Data Analytics Unit

Feb 1 2017

GfK has launched a unit called Supercrunch, which will offer clients a new type of automated, user-defined analysis to support marketing decisions. The division will be led by Norbert Wirth, who previously served as the group's Global Head of Data and Science. More

New CEO for Confirmit as Hansen Steps Down

Feb 1 2017

Research software firm Confirmit has promoted CFO Ken Østreng to the role of President and Chief Executive Officer. He replaces Henning Hansen who, in his own words, has resigned to focus on other priorities, spend more time with his family, and 'start a new chapter'. More

MARU Group Buys Survey Tech Platform Usurv

Feb 1 2017

In the UK, insight firm MARU Group has acquired survey technology platform Usurv for an undisclosed sum. The latter will now be known as Maru/Usurv, and founders Martin Bysh and Guy Potter will continue to oversee its development. More

Chime Hires Nine

Feb 1 2017

Chime Insight & Engagement Group has appointed nine new members of staff, including former Northstar Research exec Jack Miles as Insight Director, heading qual and quant projects across a range of sectors. More

GfK Reports 'Difficult Year'

Jan 31 2017

In a trading statement issued today, GfK said that both sales and adjusted income had fallen in 2016, in part as a result of negative currency effects. More

Ipsos Hires Nielsen Veteran Amy Fenton as Second CMO

Jan 31 2017

Ipsos has appointed Nielsen's former Buy strategy leader Amy Fenton as Chief Marketing Officer in North America, overseeing all marketing, strategy, and communications in the US and Canada. She succeeds Jim Meyer, who was the firm's first ever CMO. More

Ezoic Buys A/B Digital Ad Testing Specialist

Jan 31 2017

Google publishing partner Ezoic, which provides machine learning and artificial intelligence to online publishers, has acquired digital ad testing technology firm AmpedSense for an undisclosed sum. More

Evalueserve Juggles Senior Team

Jan 31 2017

Marc Vollenweider, the co-founder and former CEO of research and analytics outsourcing firm Evalueserve, has moved to the role of Chief Strategist. He is replaced by Ashutosh Gupta and Ravi Mehrotra, who have been named co-CEOs. More

Innovate Updates Supplier API Suite

Jan 31 2017

On-demand panel and sample company Innovate has updated its Supplier API Suite, to help market research agency clients gain access to hard-to-reach audiences and reduce the need to use multiple sampling vendors. More

Symphony Buys Restaurant CEM Firm Fishbowl

Jan 30 2017

Palo Alto, CA-based Symphony Technology Group (STG) has acquired Fishbowl Inc., which provides insight-based customer engagement platforms for the restaurant industry. More

Nielsen Puts Off Total Content Ratings Launch

Jan 30 2017

Nielsen has deferred the full launch of its cross-device audience measure, Total Content Ratings, which was previously scheduled for March 1st. A 'limited' release will now take place on that date, with no firm deadline set for the full roll-out. More

Latin American Rollout for Kantar Twitter TV Ratings

Jan 30 2017

Kantar is to roll out its Twitter TV Ratings service in Argentina and Colombia, from this week, giving clients there a variety of metrics on social media activity related to TV shows, events coverage and free-to-air networks. Launch in Peru should follow 'before the summer'. More

Eyeota Strikes B2B Profiling Deal

Jan 30 2017

Audience profiling specialist Eyeota has announced a deal with b2b-focused data marketplace Pacific Data Partners, to allow clients to target business audiences. More

comScore Partners with Mobile Data Firm

Jan 30 2017

New York-based mobile customer data platform mParticle has partnered with comScore, integrating its audience and ad measurement solutions. More

Lightspeed All Global Becomes Lightspeed Health

Jan 27 2017

WPP's Warren, New Jersey-based healthcare data company Lightspeed All Global has been renamed Lightspeed Health. More

WPP Launches Ogilvy Center for Behavioral Science

Jan 27 2017

WPP-owned marcoms network Ogilvy is setting up a Center for Behavioral Science, aiming to establish a new system for defining how audiences think, feel and behave; and to help clients improve their marketing and communications. More

Simplaex Opens Access to 150 Million Game Players

Jan 27 2017

Berlin-based online and mobile game developer platform Simplaex has opened up direct access to more than 150 million players, to enable users to target individuals according to their specific gaming habits and profiles. More

adsquare Opens New York Office

Jan 27 2017

Berlin-based mobile audience data and targeting specialist adsquare has opened an office in New York, led by CEO and co-founder Tom Laband. More

Big Data Firm Datameer Adds Two to Senior Team

Jan 27 2017

Analytics firm Datameer has appointed George Shahid as Chief Financial Officer and Jeff Gallagher as SVP of Sales. More

AdTheorent Taps Purchase Data for Campaign Measure

Jan 27 2017

US data-driven mobile ad network AdTheorent has partnered with data collaboration company Commerce Signals, to use online and in-store transaction data to help optimize and measure digital media campaigns. More

Reimagine Buys MR Software Firm MarketSight

Jan 26 2017

Online survey analytics and reporting software specialist MarketSight has been acquired by Reimagine Holdings Group, which focuses on developing consumer insights and marketing services companies. Terms of the deal were not disclosed. More

Cisco Buys App Intell Firm AppDynamics for $3.7bn

Jan 26 2017

In the US, connectivity giant Cisco has acquired app intelligence company AppDynamics for about $3.7 billion, in a mixture of cash and equity. More

Verto SmartPoll Merges Survey and Passive Data

Jan 26 2017

Digital media measurement firm Verto Analytics has launched a solution called SmartPoll, combining survey data with cross-device consumer behavioural data collected through passive metering, to compare opinions with actual behavior. More

TagStation Launches Radio Campaign Measure

Jan 26 2017

In the US, music artist and title information provider TagStation has launched a tool called the Dial Report, measuring campaign results and listener behavior to provide analytics and insights about radio ad ROI. More

Mobile Survey Firm Dalia Secures Investment Funding

Jan 26 2017

Berlin, Germany-based mobile survey specialist Dalia has raised $7m in a Series A round of funding, for investments including data science and machine learning capabilities, and further expansion of its real-time analytics and attribution services. More

True Influence Promotes Weiss to COO

Jan 26 2017

In the US, data technology company True Influence has promoted Craig Weiss to the role of Chief Operating Officer. More

IPG Mediabrands Firms in OTT Targeting Partnership

Jan 26 2017

IPG Mediabrands' intelligence and data divisions Magna and Cadreon have partnered with TV streaming specialist Roku, to deliver targeted advertising to OTT audiences. More

NPD Launches Price and Promotion Management Service

Jan 25 2017

Retail data firm The NPD Group has launched a suite of scenario planning and simulation tools called the Price and Promotion Management Service, tapping into weekly, store-level point-of-sale data gathered from major US brands and retailers. More

IRI UK Hires Graham as Gammell Takes US SKB Role

Jan 25 2017

In the UK, consumer data firm IRI has appointed Anthony Graham as EVP of International Solutions and Innovations. He replaces Lynda Gammell, who is returning to the US to lead product management of the firm's Shopper KnowledgeBase (SKB). More

Xaxis Names Castillo President, Latin America

Jan 25 2017

In Miami, WPP's audience profiling and targeting division Xaxis has promoted Erik Castillo to the role of President, Latin America. More

Pulsar and FACE Merge Following Cello Investment

Jan 24 2017

Cello has made a 'significant investment' in its audience intelligence division Pulsar, and merged it with its qual specialist agency FACE. Further details about the investment have not been disclosed. More

nuaxia Launches Healthcare Sector Survey Platform

Jan 24 2017

nuaxia, the new venture from former Synovate UK CEO Peter Chopra, has officially rolled out of stealth with the launch of a short multimedia survey platform for healthcare professionals. More

Xaxis Names EMEA and AsiaPac Presidents

Jan 24 2017

WPP audience profiling and targeting division Xaxis has named John Wittesaele as President EMEA, while promoting Arshan Saha to the role of President Asia Pacific. More

Continued ABC Certification for comScore vCE

Jan 24 2017

In the UK, comScore has received certification from the ABC (Audit Bureau of Circulations) for its desktop display viewability measure in its validated Campaign Essentials (vCE) tool. More

NPD Buys Nielsen's US Book Sector Business

Jan 23 2017

Retail information firm The NPD Group has acquired the US portion of Nielsen's information services for the book industry, including US-based BookScan, Books & Consumers, PubEasy and PubNet; plus the three PubTrack services - Digital, Higher Education and Christian. More

US Expansion for Incite

Jan 23 2017

UK consumer and MR consultancy Incite has relocated Principals Jenni Forbes and John Tearle from its London HQ to its office in San Francisco. The firm has also hired Caroline Aulis in its New York office, which will move to larger premises by the end of the first quarter. More

Nielsen Sells Canadian Assets to Market Track

Jan 23 2017

Media monitoring firm Market Track has acquired assets of Nielsen Canada's Ad Intelligence Service (AIS), allowing it 'to offer the most comprehensive view of the media landscape to Canadian clients', for purposes of ROI and campaign optimization. Terms were not disclosed. More

Marketers Looking for Facebook Audits after Glitches

Jan 23 2017

Around forty percent of marketers in a new survey say they will be carrying out independent audits of Facebook's audience metrics, following the social network's recent measurement problems. More

Eyeota Profiles Integrated with Oracle DMP

Jan 23 2017

Software veteran Oracle has partnered with audience profiling firm Eyeota, offering the latter's data via the Oracle Data Management Platform and Marketing Cloud. Users will be able to target and personalize campaigns outside the US - in Europe, APAC, and elsewhere in the Americas. More

Raft of Senior Moves for MediaMath

Jan 23 2017

Data-driven marketing firm MediaMath has revamped its senior management, in preparation for a new phase of expansion. These include a new President, Global Heads of Sales and Key Accounts, and C-Suite positions for Technology, Product and Strategy. More

Clarabridge Debuts Retail Banking CEM Offer

Jan 23 2017

CEM specialist Clarabridge has launched a ready-to-use customer feedback solution specifically for the retail banking industry, reporting via customized dashboards. More

Judge Throws Out TiVo's Damages Claim against Kantar

Jan 20 2017

In the US, a judge has ruled that TiVo Research and Analytics cannot seek damages over claims that Kantar Media Audiences stole trade secrets relating to TiVo's audience/shopping data matching solution. More

BrainJuicer Profits Up in 2016

Jan 20 2017

UK-based BrainJuicer has announced gross profits up 27% to £25.6m for the calendar year 2016 - equivalent to 15 percent at constant currencies. The rise was driven primarily by the continued 'strong progress' of its US business and an 'encouraging recovery' in Continental Europe. More

Nielsen Digital MD Andrew Feigenson Joins NCS

Jan 20 2017

In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has appointed Nielsen's former MD of Digital Andrew Feigenson as Chief Revenue Officer. More

Cash Boost for C-4 Analytics

Jan 20 2017

In the US, digital marketing firm C-4 Analytics has received an undisclosed amount of financing from Boston-based BV Investment Partners, which it will use to expand its tech platform and services. More

Nielsen Adds AT&T Set-Top Box Data to TV Ratings

Jan 19 2017

Nielsen has signed a multi-year deal with telecoms giant AT&T to add the latter's anonymized set-top box data to its local and national TV measurement service. More

SteelHouse Launches 'No Cost' Viewability Measure

Jan 19 2017

Los Angeles-based ad software firm SteelHouse has launched a tool called Verified Visits, to enable advertisers to meet IAB and MRC viewability requirements at 'no cost'. More

Platform One Launches Multimedia Survey Builder

Jan 19 2017

UK-based insights management specialist Platform One has launched a multimedia survey builder, which can be used by researchers and community managers with no survey scripting knowledge. More

Integral Ad Science Hires for New EMEA MD Role

Jan 19 2017

New York-based Integral Ad Science (IAS) has hired former Adobe MD Nick Morley for a newly created role, Managing Director EMEA, with a remit to deliver growth and expansion across Europe. He will be based in London. More

Social Media Analyst Synthesio Buys Report Tech Firm

Jan 19 2017

US-based social media intelligence and listening platform Synthesio has acquired report building and management technology firm Bunkr. Terms of the deal were not disclosed. More

IMR Adds PRIZM Lifestyle Data to Auto Tracking Study

Jan 19 2017

In the US, automotive research specialist IMR has integrated data from Claritas' PRIZM lifestyle segmentation system into its syndicated consumer automotive research tracking study (CCAMS). More

New Lightspeed Service Captures Video Open-endeds

Jan 18 2017

WPP-owned digital data collection specialist Lightspeed has partnered with mobile video MR specialist Voxpopme to launch a service called 'Video Answers', which captures and analyses open-ended video comment during the survey process. More

Realeyes Hires Head of Customer Success

Jan 18 2017

Emotion analytics specialist Realeyes has hired industry veteran Tina Gaffney for the global role of Head of Customer Success. She will work from the US, reporting to London-based CEO Mihkel Jäätma. More

Nielsen Digital Ad Ratings Extends to New Zealand

Jan 18 2017

Nielsen has extended its Digital Ad Ratings service to New Zealand, to help clients there measure and understand unduplicated reach across computers and mobile devices. The service is now available in more than twenty countries including the US, the UK and Australia. More

Mobile Data Firm AppsFlyer Raises $56m

Jan 18 2017

Israeli mobile attribution and marketing analytics platform AppsFlyer has raised $56m in a Series C round of funding, which it will use to enhance its audience engagement and targeting products across a variety of screens. More

zeotap Secures Expansion Investment

Jan 18 2017

Berlin-based mobile user data specialist zeotap has raised EUR 12m in a Series B round of funding, which it will use to expand its engineering and data science teams in Bangalore, and recruit new data onboarding, data monetizing, and marketing staff in Berlin, New York, Madrid and Milan. More

Evalueserve Launches Pharmafusion Insight Platform

Jan 18 2017

Research and analytics outsourcing firm Evalueserve has launched an insight delivery platform called Pharmafusion, to support brand and pipeline strategies for the pharmaceutical and related industries. More

Brandwatch Offers Access to 'Unlimited Historical Data'

Jan 18 2017

Brighton, UK-based social media intelligence specialist Brandwatch has launched a customisable tool called 'Unlimited Historical Data', allowing users to view 36 months of trends, benchmark their work, check for seasonality, and better understand current activity. More

Steinberg to Lead Global Sales for 20|20 Research

Jan 17 2017

Nashville, Tennessee-based MR technology and services firm 20|20 Research has appointed former iModerate exec Michael Steinberg to lead global sales. More

Acxiom and Verve Link for Location-Based Insights

Jan 17 2017

In the US, enterprise data and analytics software firm Acxiom and location-powered mobile marketing firm Verve announced a partnership to offer enhanced location-based targeting of mobile consumers. More

Former Lightspeed Director Joins DIY Provider AYTM

Jan 17 2017

Former Lightspeed Research director Mike MacLeod has joined DIY online survey service AYTM as Director of Business Development, based in San Francisco. More

APT Launches Digital Omnichannel Testing

Jan 17 2017

MasterCard-owned analytics software firm Applied Predictive Technologies (APT) has unveiled a service called Digital Omnichannel Testing (DOT), to understand how online exposure to ads and reviews affect in-store purchases. More

Provalis Upgrades Qual Analysis Tool

Jan 17 2017

In Canada, text analysis software firm Provalis Research has added a series of new qual analysis features to its QDA Miner Lite solution. More

Simon-Kucher Revenue Up 16 in '16

Jan 16 2017

Pricing and strategy consultancy Simon-Kucher & Partners has detailed another year of rapid growth, with revenue up sixteen percent to EUR 241m, and says it plans to grow both headcount and revenue in double figures in the coming year. US growth led the way with turnover up 30 percent. More

Clutch Buys Mobile Specialist Persio

Jan 16 2017

US company Clutch, which works in customer management and marketing analytics, has acquired intelligent mobile promotions platform Persio. The firm has also secured a $5.25m round of funding and added payment processing veteran Larry Stone to its board of directors. More

DataSpring Launches PanelNow App

Jan 16 2017

Global panel and survey software firm dataSpring has launched a new mobile survey app called PanelNow to its offering, giving access to mobile consumers in South Korea. More

MFour Hires Two for Ops Team

Jan 16 2017

Mobile-first research tech company MFour has added Celeste Blanchard and Holly Wong to its Operations team. More

comScore Names New Legal Chief as Lin Departs

Jan 13 2017

Media measurement firm comScore has appointed Carol DiBattiste as 'General Counsel & Chief Privacy and People Officer'. She will join the company on January 23rd, succeeding Chris Lin. More

Cloverleaf Debuts In-store Emotion Measure

Jan 13 2017

Retail technology company Cloverleaf has launched a tool called shelfPoint, which tracks customers' emotional reactions to products while they shop, and enables brands and retailers to capture engagement and sentiment data at the moment of an in-store purchase decision. More

Dentsu Aegis Buys Digital Agency blue-infinity

Jan 13 2017

Marcoms group Dentsu Aegis has acquired Geneva, Switzerland-based digital agency blue-infinity, which offers a range of integrated marketing, CRM, commerce, retail, tracking, and analytics services. Terms of the deal were not disclosed. More

Partners Link Social Media and Business Data

Jan 13 2017

US-based social media analysis firm Crimson Hexagon has partnered with business data platform Domo, to enable organizations to analyse social media data alongside other business information such as sales data, financials and web site analytics. More

Growth Financing for Data Platform Velocidi

Jan 13 2017

New York-based marketing intelligence software company Velocidi has raised $12m in a Series A round of growth equity financing. More

Comcast Promotes Brassel for Enterprise BI Role

Jan 12 2017

US cable TV and Internet service provider Comcast has expanded Ed Brassel's role to include leading business intelligence (BI) and analytics efforts at Comcast Cable, and delivering BI across NBCUniversal's TV, film and theme park properties. More

IRI Launches Purchase-Based Targeting Solution

Jan 12 2017

Retail and healthcare data giant IRI has launched a targeting solution which uses frequent shopper program (FSP) loyalty data to help marketers deliver campaigns based on actual purchase behaviour. More

TEC Launches SmartWifi Location Targeting

Jan 12 2017

IT solutions firm TEC Communications has launched a technology called SmartWifi, through which marketers can connect a visitor's preferences and buying history to their real-time experience. More

Personalization Software Firm Monetate to Move to NYC

Jan 11 2017

US-based web personalization software provider Monetate is moving its corporate headquarters from Pennsylvania to New York. The company says it aims to get closer to a higher concentration of current and potential clients - especially those in the fashion and retail sectors. More

Innovate Initiative Ramps Up B2B Sample

Jan 11 2017

On-demand panel and sample company Innovate has partnered with a number of online B2B publishers and undergone a 'massive' off-line recruitment program, in order to expand its validated 'First Class Panel'. More

UCL and dunnhumby Unveil Brand-Switch Predictor

Jan 11 2017

Scientists at University College London (UCL) and consumer data giant dunnhumby have developed a model which they claim predicts when people are most likely to try switching to different products. More

Resonate Offers Life-Stage Data for Instant Targeting

Jan 11 2017

In the US, consumer intelligence specialist Resonate has made available new consumer 'life-stage' data, allowing marketers to target individuals with relevant messages and influence purchasing behavior in real-time. More

Former IAB Chief Guy Phillipson Joins iCrossing

Jan 11 2017

Former IAB Chief Executive Guy Phillipson has been hired by digital marketing agency and online buzz measurement specialist iCrossing, for the role of UK Chairman. More

Voxpopme Adds Affectiva Emotion Analysis

Jan 10 2017

UK-based mobile video MR specialist Voxpopme has partnered with US emotion measurement specialist Affectiva to enable clients to analyse facial expressions in new and existing video feedback. More

Confirmit Launches Mobile Survey App AskMe

Jan 10 2017

Research software company Confirmit has launched a mobile survey app called AskMe, to capture multimedia and text-based feedback, including where respondents are temporarily unable to get an Internet connection. More

Growth Funds for Location Analytics Firm Gravy

Jan 10 2017

In the US, location and behavior-based targeting firm Gravy Analytics has raised $7.7m in a round of growth funding. More

Largest Funding to Date for Networked Insights

Jan 9 2017

US-based social media analyst Networked Insights has added $30m to its growth funding, for use in a broad range of activities including international expansion, product and partnership development, and acquisitions. More

Deluxe Buys New York's FMCG Direct

Jan 9 2017

Marketing services company First Manhattan Consulting Group (FMCG Direct) has been acquired for $200m by Deluxe Corporation, which provides services including market, design and fraud prevention for small businesses and financial institutions. More

Merkle Execs Join Acxiom for New Global Data Team

Jan 9 2017

Acxiom has announced three hires in its Audience Solutions division, which it says will 'expand its global data curation and data activation reach'. Marc Fanelli joins as the unit's Group Vice President, and new VPs Chandos Quill and Karen Caulfield will work with him. All three worked previously at Merkle. More

Price Promotion Leaves Scott Free at Be Heard

Jan 9 2017

Digital marketing services firm Be Heard Group Plc has extended the role of Robin Price - adding the responsibilities of COO, a newly created post, to his existing job as CFO. More

IAB Tech Lab Takes Ownership of Mobile Measurement SDK

Jan 9 2017

The IAB's Tech Lab has announced that it has assumed governance of the Mobile Verification Open-Source Software Development Kit (SDK) initiative, previously managed by New York-based measurement firm Integral Ad Science. More

MRA and CASRO Become The Insights Association

Jan 6 2017

US market research associations CASRO and MRA have completed their merger, forming the Insights Association. More

New Name for Community Specialist Passenger

Jan 6 2017

US-based online community specialist Passenger has changed its name to FUEL CYCLE, reflecting its desire 'to capture customer intelligence and infuse it throughout your organization'. More

Further Funding for Belgian CEM Firm NGDATA

Jan 6 2017

Gent, Belgium-based CEM specialist NGDATA has raised another $9.4m in venture funding, for use in accelerating sales and marketing, product innovation around its Lily Enterprise operating system, and for acquisitions. More

Tru Optik Launches OTT TV Marketing Cloud

Jan 6 2017

US-based digital media intelligence firm Tru Optik has launched a suite of solutions called the OTT Marketing Cloud, which aims to help advertisers and publishers analyse, target and address audiences across Over-the-Top and Connected TV ecosystems. More

Nielsen Partners with Japan's Video Research

Jan 5 2017

Japanese firm Video Research is partnering with Nielsen to measure digital video viewing and advertising reach, and analyse cross-media ad impact. More

Mew Steps Up to Lead IAB in the UK

Jan 5 2017

In the UK, the IAB has named Jon Mew as its new CEO, replacing Guy Phillipson who is stepping down after 12 years in the role. More

Rebrand for Social Media Consultancy Emoderation

Jan 5 2017

In the US, social media agency Emoderation has rebranded as The Social Element, and launched a new service, 'Emotional Resonance Analysis'. More

Senior Moves at Quick Test Holding Company

Jan 5 2017

Morgan Investors, the holding company for Quick Test/Heakin, Discovery Research Group and 3Q Global, has announced leadership changes affecting all three research firms. More

Simon-Kucher Names Partner for UKI Business

Jan 5 2017

Global pricing strategy consultancy Simon-Kucher & Partners has appointed London and Yorkshire-based Dr. Peter Colman as a Partner, leading its Technology and Industrials business in the UK and Ireland. More

NPD and Ipsos Veteran Deitch is New Leader for Bakamo

Jan 4 2017

Social media monitoring specialist Bakamo.Social has appointed former Ipsos and NPD Group exec Jonathan (JD) Deitch as Chief Executive, driving its expansion. More

Twitter Latest to Report Ad Measurement Glitch

Jan 4 2017

Twitter has followed Facebook in announcing errors in the way it measures ad traffic. Reports suggest a bug in the microblogging firm's Android app inflated video ad metrics by up to 35 percent. Facebook itself has held talks with the MRC on a possible audit of its methods. More

Washington Office to House New BDS Research Team

Jan 4 2017

Californian retail marketing and b2b firm BDS Marketing has launched a new team and solution, BDS Research, whose offer will include analysis of sales impact and performance, visual merchandising and retail experience. More

New HR Leader for Nielsen

Jan 4 2017

Nielsen has appointed Nancy Ramsey Phillips as Chief Human Resources Officer, effective next week. She joins from Broadcom Corporation where she was EVP and CHRO; and replaces Mary Liz Finn, who announced her retirement from Nielsen in September. More

Populus Debuts Advanced Analytics Offer

Jan 4 2017

London fieldwork and data collection agency Populus Data Solutions has launched an advanced analytics service, pitched at agencies who don't have their own facilities in-house. More

McCallum Layton Rebrands as Allto Consulting

Jan 3 2017

UK agency McCallum Layton has changed its name to Allto Consulting, to reflect the expansion of its offer beyond research into the delivery of integrated solutions. More

Turn Settlement Puts 'Zombie' Cookie Case to Bed

Jan 3 2017

Ad technology company Turn has settled with the FTC over charges that it misled consumers about opting out of tracking. The company has not admitted fault and says it settled in order to avoid 'a lengthy and costly litigation'. More

GfK Boards Set Out Reasons for Accepting KKR Offer

Jan 3 2017

GfK SE's Management Board and Supervisory Board have published a 'reasoned statement' setting out the facts behind their recommendation to accept the recent tender offer by KKR for a major shareholding in the global group. More

New Funds and Chairman for BI Firm Numetric

Jan 3 2017

In Utah, USA, Busines Intelligence provider Numetric aims to accelerate its expansion after securing $3.75m, including $1.5m in December from EPIC Ventures. It has also appointed Greg Butterfield as Chairman. More

CyberAlert Rebrands as Glean.info, Revamps Product

Jan 3 2017

US on- and off-line media monitoring and measurement company CyberAlert LLC has rebranded as Glean.info, at the same time releasing a thorough upgrade to its suite of services. More

Big Data Specialist Enlighten Acquired

Jan 3 2017

US-based national security specialist MacAulay-Brown, Inc. (MacB) has acquired Enlighten IT Consulting (EITC), whose solutions include big data analytics. More

Merry Christmas and a Happy New Year!

Dec 23 2016

This is the last edition of Daily Research News for 2016. We wish all our readers, clients, contributors and friends around the world a very Merry Christmas and a Happy New Year. More

Nielsen Buys Audience Insights Firm VisualDNA

Dec 23 2016

Nielsen has acquired London-based consumer insights and analytics company VisualDNA, for an undisclosed sum. More

Obituary: Louis Harris

Dec 23 2016

Harris Poll creator Louis Harris died of heart problems on Saturday, at his home in Key West, Florida. He was 95 years old. More

MRC Withholds Accreditation for December PPM Ratings

Dec 23 2016

The Media Rating Council (MRC) is withholding its accreditation of Nielsen's December 2016 Portable People Meter (PPM) audio measurement reports in 26 US markets, because of a meter connectivity issue. More

Hires for Analytics Firm automotiveMastermind

Dec 23 2016

In the US, predictive analytics firm automotiveMastermind has appointed George Williams as Chief Data Scientist, while Andrew Gillman joins the team as Vice President, Sales and Marketing. More

Nielsen to Ramp Up PPM Sample Size

Dec 22 2016

From the middle of next year, Nielsen will be increasing the sample size of its radio panel by 10 percent, in 48 Portable People Meter (PPM) markets across the US. More

Channel 4 Hires First Chief Data Scientist

Dec 22 2016

Broadcaster Channel 4 has hired neuroscientist Greg Detre for a newly created position, Chief Data Scientist, with a remit to 'revolutionise' how the business uses behavioural data for both commercial and creative ends. More

RhythmOne Buys Engagement and Targeting Platform Perk

Dec 22 2016

Digital media company RhythmOne is to acquire Toronto-listed Perk, whose insights and intelligence solution Perk IQ allows brands to target specific audience segments. The all-stock transaction is valued at approximately $42.5m. More

Ogury Opens in New York, Launches Analytics Tool

Dec 22 2016

Mobile data platform Ogury has opened an office in New York, where co-founder and COO Thomas Pasquet has relocated to manage the business. The firm has also launched a solution called 360 Mobile Analytics, and hired former comScore exec Christophe Bize to lead the initiative. More

Expansion Funds for Big Data Firm Databricks

Dec 22 2016

San Francisco-based big data solutions firm Databricks has raised $60m in a Series C funding round, which it will use to continue expanding its data platform. More

Annik Acquired by Customer Engagement Firm LiquidHub

Dec 21 2016

Enterprise data and analytics solutions firm Annik has been acquired by US-based customer engagement company LiquidHub. Terms of the deal were not disclosed. More

Watchdogs Slam Google's 'Deceptive' Privacy Change

Dec 21 2016

In the US, advocacy groups Consumer Watchdog and Privacy Rights Clearinghouse have filed a complaint with the Federal Trade Commission (FTC), claiming Google broke the law when it changed its privacy policy without notice and consent. More

Unruly and Watson Launch Psychographic Targeting Tool

Dec 21 2016

News Corp-owned video ad distribution and tracking platform Unruly has partnered with analytics technology specialist IBM Watson to develop a cognitive-powered psychographic targeting tool called Unruly DNA. More

In-store Data Firm Walkbase Opens in Dubai

Dec 21 2016

Helsinki-based retail Internet of Things analytics and marketing platform Walkbase has opened an office in Dubai. More

Datameer Hires Christian Rodatus as CEO

Dec 21 2016

In the US, big data analytics firm Datameer has hired industry veteran Christian Rodatus as Chief Executive Officer. More

Associations Float New Ad Measurement Guidelines

Dec 21 2016

In the US, the Media Rating Council (MRC), Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) have released for public comment 'major overhauls' to their Mobile In-App Measurement and Mobile Web Measurement guidelines. More

Kochava Rolls Out Mobile Data Marketplace

Dec 21 2016

US-based mobile campaign analyst Kochava has launched a mobile data marketplace, offering advertisers a way to target and acquire users. More

Nielsen Buys Entertainment Data Firm Gracenote

Dec 20 2016

Nielsen has acquired media and entertainment data provider Gracenote from Tribune Media Company, in a $560m cash deal. More

Manish Bhatia Joins Kantar Media as North America CEO

Dec 20 2016

Former comScore exec Manish Bhatia has joined Kantar Media as Chief Executive Officer of its North American business. More

Blueberry Launches PinPoint Product Optimization Tool

Dec 20 2016

US full-service marketing and sensory research agency Blueberry has launched a proprietary product and concept testing methodology called PinPoint. More

Brandify Launches Innovation Lab

Dec 20 2016

Location-based digital marketing solutions provider Brandify has launched a mobile-centred 'incubation and innovation environment', which will create experiences for consumers along the path-to-purchase at online and multi-location retailers, restaurants, banks and dealerships. More

Chute and Macromeasures Extend Audience Data Offer

Dec 20 2016

In the US, user generated content marketing firm Chute has partnered with audience intelligence data company Macromeasures, to offer free audience data and preference reports to clients in the travel and fashion industries. More

Truven Exec Joins Healthcare Researcher InCrowd

Dec 20 2016

US healthcare researcher InCrowd has appointed former Truven Health Analytics exec Matthew Polletta as EVP of Sales. More

SurveyMonkey Trims in Australia, Plans Hires in Canada

Dec 19 2016

DIY survey firm SurveyMonkey is to downsize its Australian sales team, reports suggest, with six staff set to leave by March 2017. Meanwhile its base in Ottawa, Canada, is expected to adds dozens of new recruits during the year. More

Humby to Advise New Retail Investment Firm

Dec 19 2016

International investment business LetterOne (L1) has launched a retail investment arm, L1 Retail, and appointed dunnhumby co-founder and data pioneer Clive Humby to its Advisory Board. More

Limbik Adds Nielsen PRIZM to Video Analytics

Dec 19 2016

New York-based performance analytics company Limbik is to integrate Nielsen's PRIZM classification into its platform, which tracks audience size, composition and attention paid. More

Matta Departs comScore Board

Dec 19 2016

Former CEO and 16-year company veteran Serge Matta has resigned from the comScore board, effective immediately. More

Indian Launch for Microsoft Dynamics 365

Dec 19 2016

Microsoft has launched its Dynamics 365 analytics suite in India. Delivered as Software-as-a-Service from data centres inside the country, the package integrates CRM and ERP capabilities including advanced data analytics and machine learning. More

Decision Analyst Sets Up Sampling Firm Symmetric

Dec 16 2016

US-based MR and consulting firm Decision Analyst has launched a new company called Symmetric, selling sample from its various consumer and b2b panels to both MR firms and end clients. More

IRI Creates Revenue Growth Solution for Smaller Firms

Dec 16 2016

Retail and healthcare data giant IRI has launched a suite of tools to help mid-market CPG clients identify revenue management opportunities and drive revenue and profit growth. More

Salmon Buys Digital and eCommerce Firm Eperium

Dec 16 2016

WPP's eCommerce business Salmon has acquired Netherlands-based digital and eCommerce consultancy Eperium. Terms of the deal have not been disclosed. More

Creston Shareholders Vote for DBAY Acquisition Offer

Dec 16 2016

Shareholders of UK-based marcoms group Creston have voted to accept the acquisition offer of fund manager DBAY Advisors. More

WPP's Mirum Promotes Koepsell to Minneapolis MD

Dec 16 2016

WPP digital agency Mirum has promoted Director of Client Services Julie Koepsell to the role of Minneapolis Managing Director, replacing Joyce Zincke who will now serve as Head of Operations for Mirum US. More

Funds for Marketing and Analytics Platform Springbot

Dec 16 2016

In the US, eCommerce marketing and analytics platform Springbot has closed a $10m Series B round of funding, which it will use to expand its sales and marketing efforts, develop and launch a marketing data co-op, grow its team, and develop new strategic partnerships. More

Neustar to be Acquired for $2.9 Billion

Dec 15 2016

Real-time information and analytics business Neustar is to be acquired by a private investment group for approximately $2.9 billion. An affiliate of fund manager GIC will also invest in Neustar and will become a minority owner of the company after the transaction has closed. More

Kantar Media Awarded Turkish TV Measurement Extension

Dec 15 2016

Turkish TV audience measurement organisation TIAK Aª has awarded incumbent Kantar Media the contract to deliver official TV trading currency until at least 2020, with the option to extend until 2022. More

GlobaLexicon Opens Office in Chicago

Dec 15 2016

MR language and translation specialist GlobaLexicon has opened an office in Chicago, to extend coverage across all North American time zones and increase the capacity of its team following a number of client wins. More

Sharethrough and Millward Brown Build Native Ad Tools

Dec 15 2016

In the US, native advertising platform Sharethrough has partnered with Millward Brown to develop tools which will help analyse the impact of native ad campaigns, especially on mobile devices. More

PlaceIQ Unveils LandMark DaaS Offer

Dec 15 2016

Location intelligence firm PlaceIQ has launched a data-as-a-service capability called LandMark, offering access to its curated audience, behaviour and visualisation data gathered from billions of location-enabled mobile device actions each day. More

Nielsen Probes How Online Ads Impact In-store Purchasing

Dec 15 2016

In New York, Nielsen has partnered with location-based app and data marketing specialist Foursquare, to help marketers better understand how online ads drive consumers into brick-and-mortar stores. More

Adobe Debuts TV Audience Targeting Platform

Dec 15 2016

Software giant Adobe has launched a new platform, TV Media Management (TVMM), which allows advertisers to use viewer preferences and attributes to drive audience-based targeting. More

Audience Data Firm Eyeota Expands to the US

Dec 14 2016

Singapore-based audience data firm Eyeota has expanded to the US with the opening of an office in New York's Union Square. More

ESOMAR / ICC Add New Data Guidance to Global Code

Dec 14 2016

ESOMAR and the International Chamber of Commerce (ICC) have updated their code to clarify researchers' responsibilities when using new methods for collecting data - in light of current levels of consumer concern about privacy. More

Splunk Sets Up ANZ Headquarters

Dec 14 2016

US-based analytics software company Splunk has set up an Australia / New Zealand (ANZ) headquarters in Melbourne. More

WPP Rolls Out 'The Store' to ANZ Market

Dec 14 2016

WPP AUNZ has rolled out the group's integrated retail practice The Store to the Australia and New Zealand market, and named Rob Draper as its CEO. With existing offices in the UK and US, The Store brings together shopper marketing resources from WPP companies around the world. More

Mobee Upgrades Crowdsourced In-store Data Platform

Dec 14 2016

US-based in-store data specialist Mobee has added a number of new features to its platform, which uses crowdsourcing to collect, organize and analyze consumer data at scale for retailer and brand clients. More

Obituary: Carlos Harding, Deputy CEO of Ipsos

Dec 14 2016

Carlos Harding, the Deputy CEO of Ipsos, died suddenly of a heart attack last Friday morning. He was 69 years old. More

6-Month Delay for 'World's Largest Survey' IRS

Dec 12 2016

The release of 2016 data from the Indian Readership Survey (IRS) has been postponed by six months, and is now promised for the third quarter of 2017. More

Unlimited Off Limits, Says Creston Lawsuit

Dec 12 2016

UK-based marcoms group Creston plc is among firms suing industry giant Omnicom for trademark infringement, following the latter's decision to launch a new agency called We Are Unlimited. More

More Red Faces at Facebook after Third Metrics Glitch

Dec 12 2016

Facebook has owned up to another problem with the metrics it provides to advertisers, this time surrounding discrepancies between like and share button counts and those for mobile search queries. More

Partners Offer PR Distribution and Analytics

Dec 12 2016

Press release distribution firm Business Wire and database and analytics solutions firm Agility PR have announced a strategic partnership promising better distribution, monitoring and media analytics for communications professionals. More

New HCD Lab Helps Clients Bring Neuroscience In-House

Dec 9 2016

New Jersey-based HCD Research has set up an Applied Neuroscience Laboratory Services unit, to help companies develop and install their own in-house neuroscience testing capabilities. More

W2O Buys Media Strategist Sentient

Dec 9 2016

In the US, analytics and marcoms network W2O has acquired New Jersey-based Sentient Interactive, which offers digital paid and owned media analytics, as well as strategy and campaign execution. Terms of the deal were not disclosed. More

Fuguitt is New Foursquare Customer Insights Head

Dec 9 2016

New York-based location-based app and data marketing specialist Foursquare has hired Gayle Fuguitt - former President and CEO of the Advertising Research Foundation (ARF) - for the newly created role of Chief of Customer Insights and Innovation. More

Smart Eye Joins the Nasdaq

Dec 9 2016

Swedish eye tracking technology firm Smart Eye has begun listing its shares on the Nasdaq First North stock exchange in Stockholm. More

IAS Opens Up SDK to Help Measure Mobile Inventory

Dec 9 2016

New York-based advertising intelligence specialist Integral Ad Science (IAS) has unveiled and open source software development kit for mobile verification, allowing publishers to measure their mobile inventory without the need to integrate multiple SDKs. More

Warwick Analytics Expands to Portugal

Dec 9 2016

London-based predictive analytics specialist Warwick Analytics has opened an office in Lisbon, Portugal. More

Location Intelligence Firm Gimbal Acquired

Dec 9 2016

In the US, mobile ad data specialist The Mobile Majority has acquired engagement and location intelligence platform Gimbal. Terms of the deal have not been disclosed. More

McKinsey Upgrades Periscope Analytics Platform

Dec 9 2016

McKinsey's prescriptive analytics platform Periscope has added new marketing, B2B sales, customer experience and insights capabilities. More

Private Equity Firm KKR Bids for Stake in GfK

Dec 8 2016

US private equity firm Kohlberg Kravis Roberts (KKR) is launching an offer for a substantial minority stake in GfK, and has entered an agreement with its majority shareholder GfK Verein to support the group's long-term growth strategy. More

Protobrand CEO Takes Majority Stake in the Company

Dec 8 2016

Anders Bengtsson, the CEO of US-based boutique insights and strategy consultancy Protobrand, has acquired a majority stake in the company, after recently buying out co-founder Phil Granof's share. The firm has also secured new investors and strengthened its management team. More

Neustar Launches Data Directory for Audience Targeting

Dec 8 2016

Real-time consumer data provider Neustar has launched a 'Data Directory', to help marketers create and optimize custom audiences; activate them across programmatic, omni-channel marketing campaigns; and provide insights into return on marketing investment. More

Xaxis Promotes Bidon to Global President

Dec 8 2016

WPP's audience profiling and targeting division Xaxis has promoted Nicolas Bidon to the role of Global President. More

New Criteo Service Offers Tailored Ad Content

Dec 8 2016

Paris-based ad targeting and retargeting specialist Criteo has launched patent-pending ad creation technology called Kinetic Design, to deliver ads that are contextually optimized for each consumer. More

New Tool 'Proof' Measures Impact of Marketing

Dec 7 2016

In the US, marcoms professional Mark Stouse has launched a software platform called Proof, to measure the business impact of marketing and communications activities. More

IRI and Clavis to Extend eCommerce Measurement

Dec 7 2016

Retail and healthcare data giant IRI has announced a partnership with digital shelf analysis specialist Clavis Insight, to help CPG marketers track and assess a brands' holistic online and off-line performance. More

84.51 Exec Yael Cosset to Replace Kroger CDO

Dec 7 2016

US retail giant Kroger has announced that its Chief Digital Officer (CDO) Kevin Dougherty is to retire at the end of January, when he will be succeeded by Yael Cosset, who currently serves as Chief Commercial Officer and Chief Information Officer of the company's analytics business 84.51 degrees. More

Pixalate Unveils Video Seller Trust Index

Dec 7 2016

Ad fraud protection and data intelligence specialist Pixalate has launched the Video Seller Trust Index (VSTI), offering a cross-platform rating system for video advertising spanning programmatic TV, mobile and desktop formats. More

Simmons Hires comScore Veteran Steve Dennen

Dec 7 2016

In New York, consumer analytics specialist Simmons Research has hired comScore veteran Steve Dennen as Vice President and Head of Partnerships, to focus on building and maintaining client partnerships and developing cross-channel applications. More

Co-founder Magid Abraham Leaves comScore

Dec 6 2016

comScore co-founder Magid Abraham has resigned from the company's Board of Directors, to concentrate on his role as Executive Chairman of wearable technology developer APX Labs. More

Kantar TNS Bags Four MRS Awards

Dec 6 2016

Kantar TNS was one of the big winners at last night's MRS Awards, taking home the Grand Prix for Greatest Impact; the MRS/BIG Award for B2B Research, alongside digital data collection arm Lightspeed; and the awards for New Consumer Insights and Social Media Research (the latter with Unilever). More

Uber Buys Geometric Intelligence, Sets Up AI Unit

Dec 6 2016

Taxi app firm Uber has acquired NYC research start-up Geometric Intelligence for an undisclosed sum. The firm has also set up a division focused on research into artificial intelligence and machine learning. More

Kitewheel Promotions Drive European Growth

Dec 6 2016

US and UK-based customer journey analyst Kitewheel has announced promotions for two new senior management positions; and says it will shortly move its London office within the city to provide more flexibility for its growing client roster and workforce. More

Clarabridge Names New Leader

Dec 6 2016

In the US, analytics-based customer experience management (CEM) specialist Clarabridge has appointed Mark Bishof as Chief Executive Officer, replacing Yuchun Lee who will reassume his previous role as Executive Chairman of the Board. More

20|20 Research Names Bacon VP of Technology Ops

Dec 6 2016

Nashville, Tennessee-based research tech and services company 20|20 Research has promoted Sheena Bacon to the newly created role of Vice President of Operations in the firm's Technology division. More

Cadreon Hires Clement Tsang as Head of Consulting

Dec 6 2016

Cadreon, a recently remodelled division of Interpublic's innovation group IPG Mediabrands dedicated to data, tech, insights and activation, has appointed and Clement Tsang in the new role of Head of Consulting. More

Retail Data Exchange Launches

Dec 5 2016

US-based transaction data insights firm Commerce Signals has launched databridge, a platform linking owners of purchase data to potential buyers including advertisers, agencies and publishers. More

Shopper Media Group Opens Research Data Division

Dec 5 2016

In Australia, digital out-of-home business Shopper Media Group has launched a new research data division making use of its network of 'Smartlite' digital panels installed in more than 150 shopping centres across the country. More

SurveyMonkey to Close Down App Analytics Service

Dec 5 2016

DIY online survey firm SurveyMonkey is winding down its mobile app analytics service, after just eight months, due to a lack of customer interest. More

Snapchat Competitor Analysis Tool Launched

Dec 5 2016

Copenhagen, Denmark-based Snaplytics has launched a competitor analysis service, accessed via the same dashboard as its existing brand and influencer analytics offers. More

Former Quintiles Chief Exec Tom Pike to Retire

Dec 5 2016

Former Quintiles CEO Tom Pike, who led the company through its recent mega-merger with IMS Health and is now the combined firm's Vice Chairman and President of R&D Solutions, is to retire. His replacement will be Richard Staub III, while Paul Spreen will rejoin as EVP and Chief Customer Officer. More

Cognizant Buys Dutch CX Agency

Dec 5 2016

IT and business process consultancy Cognizant has agreed to acquire privately-held Dutch company Mirabeau BV, a digital marketing and customer experience agency which it will add to its Digital Business practice. Terms were not disclosed. More

Vision Critical in ANZ Financial Services Partnership

Dec 5 2016

Online community specialist Vision Critical has partnered with business intelligence and digital media provider RFi Group, to service the financial services sector in Australia and New Zealand. More

Madison Logic Bought By Venture Capital Firm Clarion

Dec 2 2016

New York and London-based B2B purchase intent data provider Madison Logic has been acquired by private equity firm Clarion Capital Partners. Terms of the deal were not disclosed. More

Nielsen in Label Insight Alliance

Dec 2 2016

Nielsen has partnered with product data specialist Label Insight to help CPG clients understand the influence of labels that provide data about nutrients and other content, on what consumers buy, what manufacturers make, and how government organizations regulate. More

Australian Video Researcher Verbate Opens in London

Dec 2 2016

Sydney, Australia-based video survey and research platform Verbate has expanded to Europe with the opening of an office in London. More

UK's delineate Hires Two for Senior Team

Dec 2 2016

Recently-formed London-based communications insight and strategy firm delineate has appointed Erica Buckley as Insight and Digital Director and Helen Bennie as a Senior Consultant. More

Lightspeed Promotes Eight across EMEA Operations

Dec 2 2016

WPP-owned digital data collection specialist Lightspeed has announced eight promotions in EMEA Operations, including Derek Gibson, who will become Director Operations, France and United Kingdom. More

Mastercard Applies AI to Combat Shopper Fraud

Dec 2 2016

Credit card provider Mastercard has launched a global approach called Decision Intelligence, which uses artificial intelligence (AI) and sophisticated algorithms to detect normal and abnormal shopper spending behaviour. More

Harte Hanks Sells Data Quality Firm Trillium for $112m

Dec 1 2016

US-based direct marketing and targeting giant Harte Hanks has sold its data quality business Trillium Software to big data firm Syncsort for $112m in cash. Harte Hanks says the deal will enable it to focus on its core strengths of marketing strategy, analytics, and execution capabilities. More

Relish Hires Head of Quant, Opens Analytics Unit

Dec 1 2016

London-based full service agency Relish Research has appointed former ICM Unlimited exec Joe Wheller as Head of Quantitative Research, while setting up an Analytics unit led by newly promoted Joe Catling. More

IRI Adds SSI Data to eCommerce and Millennial Segments

Dec 1 2016

Retail and healthcare data giant IRI is to add information from SSI's seven million US panelists to its eCommerce and millennial consumer and shopper segmentation approaches, to enhance its insight into consumer purchasing behaviour. More

Machine Exchanges Goods for Social Media Actions

Dec 1 2016

Tech startup SocialVend has launched a vending machine which provides consumers with physical rewards in exchange for answering questions or posting to Instagram with a brand's hashtag, using their mobile devices. More

Cision Appoints Chief Data and Research Officer

Dec 1 2016

US media comms technology and analytics firm Cision has appointed David Barker as Chief Data and Research Officer, based in its NYC office. More

Lotame Extends Audience Targeting to TV

Dec 1 2016

US-based cross-screen data management platform (DMP) provider Lotame has expanded its audience targeting capabilities to include broadcast television. More

Appier Raises Asia Growth Funds

Dec 1 2016

Taiwan-based cross-screen ad technology company Appier has closed a $19.5m Series B round of funding, which it will use to drive artificial intelligence-based product research and development, and to continue with recruitment and market expansion in Asia. More

BDRC Hires Lead for New UX and Usability Division

Nov 30 2016

In London, full service researcher BDRC has appointed Andrew Lea as Experience Design Director, to launch and lead its new Digital User Experience (UX) and Usability division. More

BARC to License Suppliers for Ratings Consultancy

Nov 30 2016

TV rating body BARC India has issued Requests for Proposals (RFPs) for firms able to provide TV viewing related consultancy services to its subscribers. More

Lightspeed Adds Malaysian Office

Nov 30 2016

WPP-owned digital data collection specialist Lightspeed has opened an office in Kuala Lumpur, Malaysia where it has appointed Lindsay Dominguez as Client Development Lead. More

New Managing Director for Nepa UK

Nov 30 2016

In the UK, Voice of the Customer (VoC) specialist Nepa has promoted Lindsay Parry (nee Cowan) to the role of Managing Director. She replaces Johnny Caldwell, who left following Nepa AB's recent acquisition of the outstanding 9.9 percent of Nepa UK Ltd. More

GroupM Launch Combines 'All' Its Data

Nov 29 2016

WPP's media investment arm GroupM has brought together all its data, analytics and digital services in a new suite of products, [m]PLATFORM, creating what it claims is the ad industry's 'most powerful collection of data, technology and expertise for audience addressability'. More

Out of the Blauw: SPRINT Takes Own Office Space

Nov 29 2016

In the Netherlands, Blauw Research's new product development agency SPRINT has opened an office in the Groothandelsgebouw building, in the centre of Rotterdam. More

Change of CEO for Location Intelligence Firm Verve

Nov 29 2016

In the US, location intelligence specialist Verve has moved founder Tom Kenney into the role of President and Chief Executive Officer. More

Tapad Hires Data Science Team Leader

Nov 29 2016

New York-based cross-media marketing technology specialist Tapad has appointed Igor Elbert as Vice President of Data Science, responsible for leading the Data Science team. More

BBC's Hurst Joins Nielsen Sport

Nov 28 2016

Former BBC Sport Digital Development Editor Chris Hurst is joining Nielsen Sports as Head of Digital for the UK. More

DataMentors Buys and Rebrands

Nov 28 2016

US firm DataMentors has acquired marketing data provider V12 Group, and will rebrand as V12 Data. More

Cint Hires to Boost 'NextGen' Strategy

Nov 28 2016

Online insights exchange provider Cint has appointed Kevin Gianatiempo to spearhead strategic partnerships in North America as part of its 'NextGen' strategy. He will be based in the recently launched San Francisco office. More

Glassbox Launches Digital Experience Analytics Tool

Nov 28 2016

London-based Glassbox Digital has launched a solution linking customers' experience of their digital properties to business outcomes. Glassbox DEPA allows users to view individual sessions as customers do, monitor performance KPIs and see how they are affecting business. More

Mediametrie Debuts '4-Screen' Measurement

Nov 28 2016

French audience researcher Médiamétrie has begun delivering monthly figures for TV and video viewing across four screens - TV, computer, smartphone and tablet - both as an integrated figure and split out by screen. More

adsquare's New Partners Enhance Segmentation Offer

Nov 28 2016

German-based mobile data exchange adsquare has enhanced its app usage data service with the addition of several new partners, allowing users to derive audience segments based on a variety of app usage and context options. More

QuintilesIMS Partners for Oncology Insights

Nov 25 2016

Newly merged health data giant QuintilesIMS is collaborating with a number of global pharmaceuticals firms to develop better insights into how cancer treatments are used in a real-world setting across key European markets. More

Moat Launches Video Score

Nov 25 2016

New York-based digital ad analytics specialist Moat has launched a new metric for measuring digital video exposures, incorporating the time video was seen and audio was heard, and the screen space occupied, in one index figure between 1 and 100. More

VMO's New Screens Size Up Their Audience

Nov 25 2016

In Australia, digital screen ad network VMO has unveiled DART 2.0, described as the country's 'most intelligent out of home audience measurement system'. More

British-Based Sports and Leisure Specialists Merge

Nov 25 2016

UK-based sister companies Green 4 Solutions and 4Sight Sport & Leisure are merging their offers, bringing together CRM and ticketing software with strategic insight services. More

MapR Debuts Quick Start Data Science package for CMOs

Nov 25 2016

San Jose, California-based MapR Technologies, Inc. has launched a real-time analytics solution, packaged with the data science know-how for clients to customise and implement it. More

Training Impact Partnership for Kantar Retail

Nov 25 2016

Kantar Retail is partnering with Peopleway, a firm specialising in helping clients to measure and continuously improve the business impact of their people development activities. More

Apptopia Raises $2.7m for App Store Data Platform

Nov 25 2016

Mobile app intelligence provider Apptopia has raised $2.7m in a second round of seed funding, led by Sound Ventures and earmarked for develop of the company's next generation platform. More

Sidetrade Buys Predictive Analytics Firm BrightTarget

Nov 24 2016

Paris-based predictive software platform Sidetrade has acquired UK predictive analytics platform BrightTarget, for an undisclosed sum. More

Joan Lewis Resigns as comScore Chair

Nov 24 2016

In the US, Joan Lewis has resigned from her role as Chair of comScore's Board, and has been replaced by former US Postmaster General William Henderson. More

Pathmatics Buys Online Media Analyst WhatRunsWhere

Nov 24 2016

US-based online ad intelligence firm Pathmatics has acquired online media buying competitive intelligence service WhatRunsWhere.com (WRW). Terms of the deal were not disclosed. More

Vistar Adds Customer Data to OOH Targeting Platform

Nov 24 2016

In New York, location-based platform Vistar Media has partnered with enterprise data firm Acxiom and its customer data 'onboarding' specialist LiveRamp, to enable advertisers to deliver digital out-of-home (OOH) ads based on their customer data. More

adjust Forms Group to Fight Ad Fraud

Nov 24 2016

Mobile app attribution and analytics company adjust has brought together a group of twelve networks and app marketing platforms, to fight mobile ad fraud. More

Sprinklr Buys Influencer Analyst Little Bird

Nov 23 2016

New York-based social media tracking specialist Sprinklr has acquired tech firm Little Bird, which helps brands analyse connections across social media to uncover influencers, build like-minded communities, and create relevant content. Terms of the deal were not disclosed. More

US Agencies Set Up Diversity Network

Nov 23 2016

In New York, a group of seventeen agencies have come together to launch a 'certified-diverse' collective called Titanium Worldwide, offering a range of media, marketing, analytics, market research, focus group and communications services. More

Adobe Launches Sensei Machine Learning and AI Tools

Nov 23 2016

Marketing software giant Adobe has launched a suite of services called Sensei, which use machine learning and artificial intelligence (AI) for large-scale image matching, text and sentiment analysis, audience targeting and segmentation. More

Big Data Insight Firm Qrious Names New CEO

Nov 23 2016

In New Zealand, big data insights specialist Qrious has appointed David Leach as Chief Executive Officer, following the promotion of Ed Hyde to CEO of its parent company, Spark Ventures. More

Bridg Launches Restaurant Client Analysis Tool

Nov 23 2016

In the US, restaurant big data firm Bridg has launched a customer relationship management (CRM) solution, to help restaurateurs combine disparate silos of consumer data - including POS, e-mails and loyalty programs - into a unified view of individual customers. More

MediaMath Debuts 'Adaptive Segments'

Nov 23 2016

In the US, data-based digital marketing firm MediaMath has enhanced its data management platform with the addition of 'Adaptive Segments', through which agencies and marketers can create, reach, and understand their 'best customers' in real-time. More

New Venture for Vision Critical Founder

Nov 22 2016

Andrew Reid, the founder of Canadian research tech firm Vision Critical, has launched a company called VC LABS, to develop software which will extend the value of insight communities. He will be leaving Vision Critical's exec team, but will remain as a shareholder with a seat on its Board. More

WPP, AT&T and Dish Buy Ad Targeting Firm INVIDI

Nov 22 2016

In the US, WPP has teamed up with telecoms conglomerate AT&T and satellite service provider Dish Network to acquire ad tracking and targeting software developer INVIDI Technologies. Terms of the deal have not been disclosed. More

Former Engagement Labs CEO Joins Videology

Nov 22 2016

In Toronto, TV and online ad targeting specialist Videology has appointed former Engagement Labs CEO Bryan Segal as Managing Director of its Canadian business. He succeeds Ryan Ladisa, who will be leaving the company after a transitional period to 'pursue outside interests'. More

Rome to Build Business at Consensus Point

Nov 22 2016

In the US, social media prediction specialist Consensus Point has hired TNS and InsightExpress veteran Megan Rome as Vice President, Client Service & Marketing. More

IBM Watson Launches IoT Consulting Practice

Nov 21 2016

IBM Watson has launched a new Internet of Things (IoT) consulting service, staffed by 1,500 consultants, data scientists and design and security experts at its IoT headquarters in Munich, Germany and in eight other IoT centres in Asia, Europe and the Americas. More

Verint Buys VoC Tech Firm OpinionLab

Nov 21 2016

In the US, speech and text analytics specialist Verint has acquired voice-of-customer (VoC) technology firm OpinionLab. Terms of the deal were not disclosed. More

AOL Cuts Jobs as Focus Shifts to Data, Mobile and Video

Nov 21 2016

Media giant AOL has announced it will be making around 500 employees redundant, as the firm shifts its focus to data, mobile and video. More

Cicero Group Names New CEO

Nov 21 2016

US-based data analysis and consulting firm Cicero Group has promoted President and COO Trent Kaufman to the role of Chief Executive Officer, succeeding company founder Randy Shumway. More

Senior Shuffle and Restructure for Quadrangle

Nov 21 2016

Quadrangle has undergone a restructure involving the promotion of Adrian Ward and Jenny Betteridge to Director roles, creating two client-facing teams, and re-defining the role of the partners with a focus on mentoring directors and supporting the teams. More

Nielsen Debuts Publisher Insights Service

Nov 21 2016

Nielsen has launched an advanced analytics solution called Digital Ad Ratings (DAR) Publisher Insights, to enable digital publishers to analyze the reach and effectiveness of their ad campaign data, and demonstrate the value of their properties and audiences. More

Market Track Taps Nielsen Data for Feature Ad Info

Nov 21 2016

In the US, pricing intelligence specialist Market Track has combined its feature ad data with Nielsen product sales data to form a new product called Feature Sales Advisor (FSA), tracking the success of this kind of promotion. More

New HCD Unit Targets Chain and Fast Food Restaurants

Nov 18 2016

US firm HCD Research has formed a new market research practice dedicated to chain and fast food restaurants, employing a mix of traditional and applied neuroscience methods. More

New Firefox Browser Blocks Trackers by Default

Nov 18 2016

The Mozilla organisation has launched a new browser, Firefox Focus, which blocks third party tracking software by default and allows users to erase sessions with a single tap. More

LiveRamp Buys 'Mobile First' Data Firms

Nov 18 2016

Acxiom subsidiary LiveRamp has announced agreements to acquire Arbor and Circulate, two companies working with people-based data to help clients' marketing, for a total of around $140m in cash and $50m in Acxiom stock. More

Funds for Massive Scale Web Data Firm Connotate

Nov 18 2016

Web data extraction and monitoring specialist Connotate has announced $11m in Series B funding, for us in market expansion and development of its Connotate Cloud product. More

Data-Driven Marketing Firm Ansira Changes Hands

Nov 18 2016

Private equity investor Advent International is to acquire a majority stake in Ansira Partners, a data-driven marketing solutions provider whose offer includes customer and business intelligence, segmentation and modelling. More

Creston to be Acquired by Investor

Nov 17 2016

UK-based marcoms group Creston plc is to be acquired by DBAY Advisors, a fund manager based in the Isle of Man, for 126.42 pence per share, in cash, valuing the group at around £75.8m. More

Beech and Baker Join Verve

Nov 17 2016

London-based online communities specialist Verve has brought in two more senior hires at headquarters: former Quadrangle exec Nick Baker joins as MD Research & Consulting, while Emma Beech leaves Lightspeed GMI to become the firm's new VP Operations Europe. More

More Money for Research Retriever KnowledgeHound

Nov 17 2016

Chicago-based research portal KnowledgeHound has raised $2.7m in Series A funding, and says it will use the money to recruit for sales and technology roles. More

GfK Partners for Financial Segmentation Offer

Nov 17 2016

GfK has partnered with audience data firm Eyeota to offer a new range of financial segments, the first to be based on information from its Financial Research Survey (FRS). FRS data is also being added to GfK's Crossmedia Visualizer platform. More

Matta Transfers to xAd as it Buys, Gets Funding

Nov 16 2016

Location intelligence firm xAd Inc. has raised $42.5m in funding and has acquired weather data specialist WeatherBug, for an undisclosed sum. Meanwhile former comScore CEO Serge Matta has joined the company as President of Global Sales and Marketing. More

Confirmit Launches Contact Center Solution

Nov 16 2016

Research software pioneer Confirmit has launched a new product called FastTrack for Contact Centers, promising businesses the ability to see their contact center through the eyes of their customers, with a relatively simple set-up. More

WPP Firms Get Access to Spotify Data

Nov 16 2016

WPP has announced the formation of a global multi-year partnership between its Data Alliance organisation and music streaming service Spotify. More

Facebook Moves to Reassure on Metrics

Nov 16 2016

Facebook has owned up to further errors in its reporting of page visits, and has announced moves to give users 'more clarity and confidence about the insights it provides' - including new partnerships, more communication about activities and the formation of a new 'Measurement Council'. More

February Deadline for comScore to Avoid Delisting

Nov 16 2016

Audience measurement firm comScore has been granted more time to regain compliance with the listing rules of stock exchange Nasdaq. More

Ipsos and Eyeota Create New Australian Segments

Nov 16 2016

In Australia, Ipsos has teamed up with audience data firm Eyeota to create a new range of targetable audience segments, based on the former's emma media survey and its geoTribes person-level geodemographic classification system. More

More Cash for Apptentive

Nov 16 2016

Seattle-based in-app customer communication specialist Apptentive has announced $3.6m in new funding, from firms including existing investor SurveyMonkey. More

Verisk Buys GeoInformation Group

Nov 15 2016

Energy sector data firm Verisk Analytics has acquired The GeoInformation Group, which provides large-scale mapping services and geospatial data and analytic solutions, and is based in Cambridge, UK. More

Wizer Launches Hybrid Rapid Research Approach

Nov 15 2016

Israel-based technology firm Wizer, which is backed by investment firm Nielsen Innovate, has unveiled a consumer research solution combining machine learning technology with supervision by research professionals and promising results delivered within 48 hours. More

Ipsos Simplifies Ownership Structure

Nov 15 2016

Ipsos has announced changes in its ownership structure, designed to simplify it and ensure the company's independence over the long term - following the death in December 2014 of co-founder Jean-Marc Lech. More

New Research Firm Launches in India

Nov 15 2016

In India, research veteran Sandeep Chibber has formed a new company, Decisive Research LLP, offering full service research in addition to online & off-line data collection, programming and translations, DP / analysis, dashboards and report writing. More

GroupM Promotions Underline Research and Data Focus

Nov 15 2016

WPP media investment division GroupM has promoted researcher Lyle Schwartz to President of Investment, and moved former MediaCom NA CEO Phil Cowdell to head a new unit encompassing all the group's data-centric solutions. More

Accenture Invests in Shopper Specialist RichRelevance

Nov 15 2016

Global consultancy Accenture has taken a minority stake in shopper marketing platform RichRelevance, building on an existing strategic partnership. More

Online Media Research Center Launched

Nov 15 2016

In the US, a consortium of marketing and MR agencies and organisations have launched the Integrated Media Research Center (IMRC), an online resource for cross-discipline marketing knowledge, including case studies, research and discussion fora. More

Sales and Profit Decline for GfK

Nov 14 2016

A sharp fall in income for GfK's Consumer Experiences segment (-7.4%) more than balanced growth in Consumer Choices (+5.4%) in the first nine months of 2016, giving GfK as a whole a 1.7% organic decline in sales. Third quarter sales fell to EUR 355.3m while EBITDA dropped by around a quarter to EUR 43.3m. More

SMI Debuts High-Spec Eye Tracking Tools

Nov 14 2016

German eye tracking technology provider SensoMotoric Instruments (SMI) has launched 'a whole new generation' of products, aimed at researchers with high quality data needs and based around the 'SMI iView 2K platform'. More

Modest Growth for ISG in Third Quarter

Nov 14 2016

Stamford, CT-based research and advisory group ISG has announced financial results for the third quarter, ending September 30th, with revenues of $51.9m - up 2% at constant currency. A 6% decline in Europe was matched by rises of 5% in the Americas and 8% in Asia Pacific. More

UK Firm Offers 'Plug and Play' Business Assessment

Nov 14 2016

RiddleBox, a company based in High Wycombe, UK, has launched Pulse Plus, described as 'the first plug and play business management performance assessment and measurement tool'. More

Mindshare Aus Research Head Leaves for Ipsos Connect

Nov 14 2016

In Australia, former Mindshare Head of Research & Insights Liz Harley has joined Ipsos Connect, the global group's media and audience division, as Managing Director. The firm has also promoted Head of Business Development Brian Hogan to Executive Director of its emma unit, reporting to Harley. More

Leadership Hires Strengthen Blueocean

Nov 14 2016

Global analytics and insights provider Blueocean Market Intelligence has announced four recent senior appointments, including Anish Nanavaty who joins as Head of Americas, and Joseph Sursock as SVP - Europe. More

cg42 Promotes for Data and Analytics Lead

Nov 14 2016

New York-based management consultancy cg42 has promoted Director Andrés Suster to Partner, leading its Data and Analytics practice. More

Facebook Buys Social Media Trendspotter

Nov 14 2016

Facebook has acquired social media tracker CrowdTangle, which identifies trending stories and influential individuals. Terms were not disclosed. More

London-based MM-Eye Acquired by hps group

Nov 11 2016

In the UK, full-service marcoms provider the hps group has acquired Covent Garden-based brand, communications and new product development research specialist MM-Eye, from its former owner MM-Eye International Ag in Germany. Terms of the deal have not been disclosed. More

Adobe Buys Video Ad Targeting Specialist TubeMogul

Nov 11 2016

In the US, marketing software giant Adobe has acquired online video ad targeting specialist TubeMogul for approximately $540m. The transaction is expected to close during the first quarter of Adobe's 2017 fiscal year. More

Ciceron and Equals3 in AI Partnership

Nov 11 2016

In the US, digital agency Ciceron has partnered with cognitive intelligence specialist Equals3 to add artificial intelligence to its offering. More

TUNE Opens Office in New Delhi

Nov 11 2016

US-based mobile marketing platform TUNE has opened an office in New Delhi, India, to support its base of customers and partners in the region. The new office will be led by former Komli Media director Ashwiny Thapliyal, as Regional Head of Sales for India & Southeast Asia. More

Competitor Tracking Firm Crayon Raises Growth Funds

Nov 11 2016

In the US, competitor intelligence specialist Crayon has raised $3.35m in seed funding, which it will use to speed up business growth, including recruitment of new staff in engineering, product, marketing and sales. More

Verint Adds Geolocation Targeting to EFM Solution

Nov 11 2016

In the US, speech and text analytics specialist Verint has added geolocation targeting options to its Enterprise Feedback Management (EFM) solution. More

Former Cablevision Execs Buy AMG, Launch 605

Nov 10 2016

Former Cablevision executives Kristin Dolan and Ben Tatta have acquired data analytics firm Analytics Media Group (AMG), and launched a new audience measurement and analytics business called 605. Terms of the buy have not been disclosed. More

Nielsen Launches Shopper Essentials Suite

Nov 10 2016

Nielsen has launched the Shopper Essentials Suite - a web-based data visualization and analysis solution, designed to provide an interactive view of shoppers across retail channels and categories. More

IoT Analytics Platform Walkbase Expands to US

Nov 10 2016

Finland-based retail IoT analytics and marketing platform Walkbase has expanded to the US, and has appointed location intelligence specialist Kevin Hunter as President of the Americas. More

Morar Buys Majority Stake in HPI Research

Nov 10 2016

In the UK, digital marcoms group Next Fifteen Communications has acquired an 85% stake in London-based brand and communication specialist HPI Research through its data and insights subsidiary Morar. The deal will be met with an initial consideration of just under £1.3m. More

Verve Hires in Chicago and Toronto

Nov 9 2016

UK-based online communities specialist Verve has appointed Marie Patenio as leader of its Chicago office, as Tim Martin returns to London from his secondment. The firm has also announced five further appointments in Chicago and Toronto. More

FollowAnalytics Names New CEO

Nov 9 2016

In the US, mobile analytics and personalization platform FollowAnalytics has appointed software sector exec Carl Theobald as Chief Executive Officer, replacing founder Samir Addamine. More

Fraudlogix Adds Viewability Measure

Nov 9 2016

US-based online traffic monitoring solutions firm Fraudlogix has added viewability measurement to its suite of ad verification products. More

Firefish Launches Insight Comms and Activation Agency

Nov 8 2016

In London, independent agency Firefish has launched a specialist insight communications and activation agency called Insider, headed by John Sayers who previously led Firefilms, the firm's in-house insight film unit. More

Confirmit Adds LivingLens Video Insight Solutions

Nov 8 2016

Research software firm Confirmit has partnered with video-based insight specialist LivingLens, to offer video capture and analysis within its Horizons platform, for use in market research studies, voice of the customer (VoC) and voice of the employee (VoE) programmes. More

Facebook Faces Civil Lawsuit for Ethnic Ad Targeting

Nov 8 2016

Facebook is facing a potential civil rights lawsuit from three users who claim it has violated US laws prohibiting advertisers from publishing housing or job ads that discriminate on factors such as race, religion and gender. More

Funds for PR and Media Measurement Firm TrendKite

Nov 8 2016

Austin, Texas-based PR measurement and media monitoring specialist TrendKite has received $16m in a Series D funding round, which brings its total raised to date to more than $35m. More

ITV to Use EagleAi to 'Understand' Presidential Election

Nov 8 2016

UK broadcaster ITV will be the first to use media network Havas' custom artificial intelligence system EagleAi, to provide its audience with insights into US voters' intentions prior to the presidential election result being called. More

IAB Debuts Industry Standards Compliance Program

Nov 8 2016

In the US, the IAB's Tech Lab has launched a compliance program, to audit and officially validate companies' use of industry standards for digital advertising, including its measurement. More

FRC Research Acquired by Lieberman Inc.

Nov 7 2016

US-based full service researcher Lieberman Inc. has acquired New York-based custom CPG specialist FRC Research, for an undisclosed sum. More

comScore's SIVT Methodology Gets MRC Thumbs Up

Nov 7 2016

comScore has been awarded MRC accreditation for its Sophisticated Invalid Traffic (SIVT) detection and filtration methodology, for both desktop and mobile traffic. More

Lexalytics Rolls Out Excel-based Analytics Tool

Nov 7 2016

Boston, MA-based text analytics firm Lexalytics has released Semantria for Excel 5.0, a text analytics add-in for Microsoft Excel which it says allows users to quickly and easily analyze both structured and unstructured survey data in one place. More

Hires and Promotion for ResearchBods

Nov 7 2016

UK-based digital insights firm ResearchBods has appointed Dave Naylor as Technical Director and Bryony Hughes as Client Service Director, while promoting Darren Sloper to Creative Director. More

Kantar Media to Deliver Dutch Internet Currency

Nov 4 2016

Netherlands online publisher group VINEX has awarded Kantar Media a contract to deliver a new 5,000-strong panel for Internet audience measurement, replacing a previous service operated by GfK. More

Intouch Opens Decision Science Unit

Nov 4 2016

Pharma sector marketing agency Intouch Solutions had created a Decision Science unit and appointed five people to its analytics practice. More

Merkle Buys CX Specialist Axis41

Nov 4 2016

Data-driven CRM and performance marketing agency Merkle has acquired customer experience specialist Axis41, based in Salt Lake City. More

Class Action over Facebook Video Ad Overclaims

Nov 4 2016

Facebook is being sued by three advertisers following its recent overstatement of the time users spend watching its video ads. More

Delvinia Expands Automated Research Platform

Nov 4 2016

Canada-based digital innovation firm Delvinia has partnered with full service MR company element54 to offer a new research tool on the former's Methodify platform, promising customer insight in as little as 48 hours. More

Sensum Adds to Neuromarketing Offer

Nov 4 2016

UK-based software solutions firm Sensum has upgraded its Sensum Insights neuromarketing solution, to include facial-recognition, eye-tracking & implicit testing technology - a first for a self-service solution, the company says. More

CBC Condemns Facebook's 'Discriminatory' Ad Practices

Nov 3 2016

The Congressional Black Caucus (CBC), which represents black members of the US Congress, has condemned Facebook's use of 'ethnic affinities' advertising, which allows users to exclude groups based on race and ethnicity. More

App Annie Hires Chief Product Officer

Nov 3 2016

US firm App Annie has appointed former SAP exec Aaron Mahimainathan as Chief Product Officer, responsible for expanding the firm's mobile app intelligence products. More

New MD for IRI Spain

Nov 3 2016

Retail and healthcare data giant IRI has appointed former L'Oreal exec Fernando Zaldivar Kunz as Managing Director in Spain. More

CX Exec Jennifer Batley Returns to Walker Information

Nov 3 2016

In Canada, Jennifer Batley has returned to B2B customer experience (CX) consulting firm Walker Information as Senior Vice President, charged with providing strategic advice to clients. More

Growth Funds for Behavioral Analytics Firm Interana

Nov 3 2016

Behavioral analytics company Interana has raised $18m in an oversubscribed round of funding, which it will use to support the next phase of company growth, expand its customer base, and accelerate product development. More

IMS and Medbanks Link for China Oncology Data Push

Nov 2 2016

IMS Health has allied with Beijing-based big data company Medbanks to roll out the latter's oncology-focused clinical database in China. More

Spotify Buys Subscriber Analytics Specialist Preact

Nov 2 2016

Music streaming service Spotify has acquired a cloud-based firm called Preact, which uses analytics, behavioral science and machine learning techniques to predict consumer behavior around subscription sign-ups and upgrades. Terms of the deal were not disclosed. More

RetailMeNot Adds Mobile Attribution to Savings App

Nov 2 2016

RetailMeNot, an app which provides discounts with coupon and promo codes for thousands of online stores, has launched a tool called Mobile Attribution, which analyzes user actions within the app combined with location data, to quantify in-store footfall and attributable sales. More

MApps CEO Takes Reins at dataSpring

Nov 1 2016

Tokyo-based sample and survey software business dataSpring has appointed MApps CEO Ikuo Hagino as Chief Executive Officer. He succeeds Masahiro Takanohashi who will remain with the firm until the end of the year, when he will leave to pursue 'other leadership opportunities'. More

comScore Retires (Compete) PRO Service

Nov 1 2016

In the US, comScore is retiring its PRO online measurement service (previously known as Compete PRO), and partnering with digital intelligence specialist SimilarWeb to offer the latter's competitive intelligence platform to existing PRO clients. More

Lenati Hires Customer Insights and Analytics Directors

Nov 1 2016

In the US, Seattle, WA-based marketing and sales strategy consultancy Lenati has appointed David Dorrian as Director of Research, and Jonathan Adler as Director of Analytics. More

Research Now Hires Danzig to Lead Product Team

Nov 1 2016

Digital data collection specialist Research Now has appointed former Kantar Retail exec Mayer Danzig as SVP of Product Management, responsible for overseeing the Product team and helping define and develop the next generation of product offerings. More

Customer Engagement Firm Mobify Relocates HQ

Nov 1 2016

Vancouver, Canada-based mobile customer engagement specialist Mobify has nearly doubled its space, with a move to new headquarters housing 115 local employees. More

Ventrica Expands Southend-on-Sea Contact Centre

Nov 1 2016

In the UK, Southend, Essex-based outsourced customer management services firm Ventrica has expanded its contact centre to 330 seats, and says it is planning to create 200 new jobs to meet both increased client demand and future expansion. More

Growth Funds for Data-Driven Ad Tech Firm Spongecell

Nov 1 2016

In New York, data-driven ad technology firm Spongecell has raised $10.5m in a combination of debt and equity financing, which it will use to further expand its CORE data ingestion engine. More

DIM Down 2 Percent While Rest of WPP Grows Again

Oct 31 2016

WPP's Data Investment Management arm has reported a 12.1% increase in third quarter revenue to £655m, reflecting the lower value of the pound. On a like-for-like basis, DIM revenue fell 2%, while other divisions averaged more than 4% growth. More

Customer Data Platform Institute Launches

Oct 31 2016

Marketing technology and analytics specialist David Raab has launched a new trade association called the Customer Data Platform Institute. The association aims to educate companies about the solutions available for building a single view of customers, identifying behavior and tracking interaction across channels. More

DMA Rebrands with a Focus on Data

Oct 31 2016

In the US, the Direct Marketing Association is changing its name to the Data & Marketing Association, reflecting its focus on regulating and monitoring data use, and promoting guidelines for consumer data collection. More

Nepa Buys Rest of UK Business, Caldwell Leaves

Oct 31 2016

Stockholm-based Voice of the Customer specialist Nepa AB has acquired the outstanding 9.9 percent of Nepa UK Ltd. Following the move, the company says it has 'parted ways' with UK MD Johnny Caldwell. More

Nielsen Integrates Pathmatics Data in US

Oct 31 2016

In the US, Nielsen is adding data from competitive online ad intelligence firm Pathmatics to its existing digital ad tracking service, to provide clients with views of new media types used and purchase preferences, and help with the targeting of different devices. More

IRI and Research Now Ramp Up Partnership

Oct 28 2016

Retail and healthcare data giant IRI and digital data collection specialist Research Now have expanded their relationship to create what the firms describe as the CPG industry's 'most robust and unique data set'. More

Marketo Hires Former SAP Exec Steve Lucas as CEO

Oct 28 2016

In the US, marketing software and solutions firms Marketo has appointed long-time SAP exec Steve Lucas as Chief Executive Officer, replacing founder and current CEO Phil Fernandez, who will step down on November 1st. More

Mopinion Hires Seven for Euro, US Expansion

Oct 28 2016

Netherlands-based customer and employee feedback specialist Mopinion has expanded its Sales and Marketing teams with the appointment of seven new employees. More

InMobi, Moat Track 'Human Viewable and Audible' Metrics

Oct 28 2016

In the US, mobile ad network InMobi has partnered with viewability measurement specialist Moat to offer advertisers measurement of 'human viewable and audible' metrics across all mobile ad formats. More

IAB Hires Yahoo! Exec to Lead Data Center

Oct 28 2016

In New York, former Yahoo! exec Dennis Buchheim has joined the Interactive Advertising Bureau (IAB) in the newly created role of Senior Vice President, Data and Ad Effectiveness, and General Manager of its Data Center of Excellence. More

Partners to Provide Real-Time Location Data

Oct 28 2016

In the US, mobile engagement platform SITO Mobile has partnered with digital out-of-home (DOOH) targeting specialist Ayuda[x], to provide real-time mobile location data to ad agencies and brand marketers. More

'Satisfactory' Growth for Ipsos in Q3

Oct 27 2016

Ipsos has reported a 0.9% increase in third quarter revenue to EUR 431.7m, with organic growth a 'satisfactory' 3.2% during the period. More

Snapchat Analyst Snaplytics Launches

Oct 27 2016

A new company called Snaplytics has launched out of beta, offering marketers analysis of the social media messaging and multimedia mobile app Snapchat. More

Funds for Buyer Behavior Prediction Firm CaliberMind

Oct 27 2016

Predictive marketing startup CaliberMind has raised $1.1m in a seed round of funding, which it will use to expand its data science team. The firm has also appointed Corey Litwin as Vice President of Sales. More

IAB Australia Sets Up Viewability Taskforce

Oct 27 2016

In Australia, the Interactive Advertising Bureau (IAB) has set up a Viewability Taskforce, to deliver a consistent understanding of viewability, which it defines as the 'opportunity to see' rather than engagement or ad effectiveness. More

ABC Names Chairman Designate

Oct 27 2016

In the UK, media measurement body the ABC (Audit Bureau of Circulations) has named Derek Morris as its Chairman Designate. He will take up the position of Chairman alongside his existing role at Publicis Media, after the next ABC Board meeting on 7th December. More

Google Buys Eye-Tracking Tech Firm Eyefluence

Oct 26 2016

Google has acquired California-based eye-tracking technology firm Eyefluence. Terms have not been disclosed. More

SSI Launches 'DataView' Project Reporting Tool

Oct 26 2016

Research data solutions and technology firm SSI has rolled out a real-time, dashboard-based project reporting and monitoring tool called SSI DataView. More

FocusVision Hires and Promotes for EMEA and APAC Roles

Oct 26 2016

Research technology and services group FocusVision has appointed Zlatko Vucetic as Chief Commercial Officer of the EMEA and APAC regions; while promoting Oliver Brown to the role of Director of Client Services, EMEA. More

Firms to Collect Video Feedback from Global Communities

Oct 26 2016

Online communities specialist Krealinks has partnered with video insight firm Voxpopme, to add consumer recorded video feedback to its range of community platforms and panels. More

Qualtrics Adds Affectiva Emotion Measures

Oct 26 2016

Survey tech firm Qualtrics has teamed up with emotion measurement specialist Affectiva, adding its emotion recognition technology to the Qualtrics Insight Platform, which combines customer experience management, employee engagement and market research. More

Growth Funds for Virtual Store Specialist InContext

Oct 26 2016

Chicago-based 3-D virtual store research specialist InContext Solutions has closed a $15.2m round of funding, which it will use to accelerate its sales and marketing efforts, expand its geographical footprint, and improve its virtual reality (VR) product portfolio. More

UK Customer Analytics Firm BlueVenn Expands to US

Oct 26 2016

Bristol, UK-based marketing automation and customer analytics specialist BlueVenn has opened a US headquarters in Boston. More

Nielsen Restructuring Costs Drive Down Q3 Profit

Oct 25 2016

Nielsen has reported a 2.5% rise in third quarter revenue to $1.57bn (3.6% on a constant currency basis) compared to Q3 2015. The 'Watch' segment grew rapidly (up 6.7% at constant currency), while restructuring in 'Buy' held back its revenue and drove an 8.3% fall in Nielsen's overall net income to $132m. More

Visual IQ Buys Customer Journey Analyst Refined Labs

Oct 25 2016

Marketing intelligence firm Visual IQ has acquired German attribution and customer journey analytics specialist Refined Labs. Terms of the deal were not disclosed. More

Delvinia Launches Custom Data Collection Arm

Oct 25 2016

Innovation business Delvinia, which owns a group of companies focused on data collection, has launched a division called DCS, which will create new ways to help marketers, researchers and business leaders collect, visualize and enable data. More

Neustar Marketshare Names MDs in UK and Germany

Oct 25 2016

Consumer and media intelligence specialist Neustar Marketshare has appointed Luis Chaves and Sven Bagemihl as Managing Directors in the UK and Germany respectively. More

Brandwatch Hires Former Visible Technologies CEO

Oct 25 2016

In New York, social media intelligence specialist Brandwatch has appointed former Visible Technologies CEO Richard Pasewark as Chief Revenue Officer, overseeing the sales, marketing, customer success and partnerships functions. More

YouGov Hires Ben Leet as UK General Manager

Oct 25 2016

YouGov has hired Ben Leet as UK General Manager, overseeing the sales, marketing and client services teams. More

GfK MRI and Cubeyou Link Product and Social Media Data

Oct 25 2016

Consumer and media research specialist GfK MRI has partnered with customer profiling and trend measurement software developer Cubeyou, to help clients understand the relation between social media and product usage. More

SERMO Debuts User-Generated 'Social Surveys'

Oct 25 2016

Online physician community SERMO has launched a new feature called Social Surveys, through which respondents can communicate with each other on its social network about a study and related topics. More

Nielsen to Launch National Television OOH Measure

Oct 24 2016

Nilesen has announced it will use its Portable People Meter (PPM) technology and panelists to measure out-of-home viewing for national television clients, and will provide subscribers with ratings combining this with in-home audiences. More

MARSC and MI Pro Merge to Form QuenchTec

Oct 24 2016

Research software firms MARSC and MI Pro have announced a merger, forming QuenchTec. The new company promises 'next generation insight tools' to give researchers more agile and automated insight processes. More

ZappiStore Gets £12m to Pursue Automated MR 'Vision'

Oct 24 2016

Automated MR platform ZappiStore has raised £12m from Amsterdam-based venture capital firm Prime Ventures, which specialises in European tech companies. More

Merger Set to Bring Canada's Pollsters Back into Fold

Oct 24 2016

Canada's research associations are negotiating a merger. Recently formed CAPOR, which focuses on public opinion and issue polling, is set to join with the broader-based MRIA, whose Code of Conduct changes in the Spring were the trigger for the talks. More

New Sales Leader for Research Now

Oct 24 2016

Digital data collection firm Research Now has appointed Tom Johnson - a veteran of IDC, SSI and gartner - as EVP of North American Sales, effective immediately. More

Stagwell Buys to Establish Big Data and Ad Tech Unit

Oct 21 2016

The Stagwell Group, the investment advisory company formed by PSB co-founder Mark Penn, has invested an undisclosed amount to acquire Canadian tech company Hubub, which will form the core of a new division, Stagwell Technologies. More

Alibaba Invests in PlaceIQ

Oct 21 2016

Chinese eCommerce giant Alibaba has made a strategic investment in PlaceIQ, allowing the New York-based location intelligence firm to scale up its services in response to demand. More

Rapid Growth Under New Owner for Maru/edr

Oct 21 2016

UK-based voice of the Customer specialist Maru/edr has added thirteen new members of staff in its research and technical teams, including Senior Research Manager Jessica Abbott, Software Development Manager Robert Pointer and a number of graduates. More

Acquisition for Big Data Firm SmartBase

Oct 21 2016

Big data analyst SmartBase Solutions has acquired the assets of data driven marketing firm Group 3 Marketing. Both companies are based in Minnesota, USA. More

Change at the Top for Critical Mention

Oct 21 2016

Broadcast, online and social media analyst Critical Mention has named a new CEO, Don Yount, and announced management changes, accompanying 'significant growth' in its user base. More

Firms Pilot New Focus Group Video System

Oct 21 2016

Research technology and services company FocusVision has partnered with data collection group Schlesinger Associates to pilot a new focus group video system, using 360 degree cameras to pick up participants' facial expressions and non-verbal cues. More

Funds for Natural Language Data Query Firm Hyper Anna

Oct 21 2016

Sydney, Australia-based data interrogation software firm Hyper Anna has received a $AUD 1.25m investment, to help develop its natural language-driven data analytics solution, and launch it in the USA in 2017. More

Ignite Marketing Analytics Buys ThinkVine

Oct 20 2016

In the US, Ignite Marketing Analytics has acquired ThinkVine, which offers a range of marketing science techniques, including consumer behavior modeling, econometrics and demand forecasting. Terms were not disclosed. More

Nielsen Sports Names Team as Smith Prepares to Leave

Oct 20 2016

In the US, Nielsen Sports has appointed former Repucom execs Danny Townsend and Glenn Lovett as Co-Managing Directors, following its acquisition of the business earlier in the year. In addition, Repucom founder Paul Smith has announced he will leave the business at the end of the year. More

Nielsen Launches 'Connected Partner' CPG Data Program

Oct 20 2016

Nielsen is opening its consumer packaged goods data and insights to third-party analytic companies, through the launch of the Nielsen Connected Partner Program. More

Atipica Raises Funds, Hires SurveyMonkey Exec

Oct 20 2016

In the US, job matching and recruiting data specialist Atipica has raised $2m in a seed round of funding, which it will use to grow the business and support its machine learning algorithms. The firm has also hired former Survey Monkey exec Mike Sela as Chief Technology Officer. More

Tailsweep and Nepa Launch Blogger Panel

Oct 20 2016

Stockholm-based brand tracking researcher Nepa has partnered with social media channel Tailsweep to launch the 'Bloggpanelen', which will aim to uncover readers' opinions about blogs. More

MFour Adds App Tracking and Device Targeting Features

Oct 20 2016

US firm MFour Mobile has added features to its DIY mobile survey technology, to enable users to reach their respondents based on the apps they use, the make and model of their smartphones, and other characteristics. More

More Survey News, More Ad Options on DRNO

Oct 19 2016

From today, DRNO will be adding a new section focusing on more news of actual surveys - from project wins to interesting fieldwork and results. See the link above for 'Survey Briefs'. We're also, for the first time, offering advertisers a chance to sit at the very top of the news email, for one day. More

Advantage Opens Shopper Targeting Division

Oct 19 2016

In the US, insight-based marketing and tech services provider Advantage Solutions has launched a new business unit, Advantage Media, which will use its proprietary 'MomentAware' data management platform to target shoppers when they are most open to making a purchase. More

itracks Rolls Out GO, Adds VideoVault Analysis

Oct 19 2016

Canadian qualitative software provider itracks has officially launched its GO platform, a central source for a number of its existing products, as well as VideoVault, an analysis and reporting system for MR video and audio data. More

Conference Feature: Clients Behind Closed Doors

Oct 19 2016

With more and more research events popping up, it's harder to make them stand out, but the recent MRA Corporate Researchers Conference managed to do just that - in part by banning both agencies and exhibitors from the first day. Tariq Mirza snuck in, and reported for DRNO from a buzzing San Francisco. More

CIA Funding for Data Visualization Firm Brainspace

Oct 19 2016

In the US, machine learning, semantic technology and data visualization specialist Brainspace has received an undisclosed amount of funding from non-profit venture capital firm In-Q-Tel (IQT), which is itself funded by the Central Intelligence Agency (CIA). More

IAB Releases Dynamic Ad Targeting Guide

Oct 19 2016

The Interactive Advertising Bureau's Technology Lab has released a draft version of its 'Dynamic Content Ad Standard', designed to increase the relevancy of targeted ads delivered to consumers across desktop and mobile screens. More

Analytics Firm Metamarkets Gets Growth Funds

Oct 19 2016

In the US, real-time big data analytics platform Metamarkets has closed a $14.25m credit facility, which it will use to expand its engineering team and invest in its data processing infrastructure. More

Image Tech Firm GumGum Names President / COO

Oct 19 2016

In the UK, image recognition technology developer GumGum has promoted Phil Schraeder to the role of President and Chief Operating Officer, with a focus on maintaining and building strategic brand and publisher relationships. More

20|20 Research to Buy iModerate

Oct 18 2016

Nashville, Tennessee-based MR technology and services firm 20|20 Research is acquiring MR tech developer iModerate, for an undisclosed sum. More

Qualtrics Hires Microsoft Veteran as COO, as IPO Nears

Oct 18 2016

US-based survey technology firm Qualtrics has appointed Microsoft veteran Zig Serafin as Chief Operating Officer, leading operations in the run up to a planned IPO. More

Critical Mix Hires Research Now Exec Heather White

Oct 18 2016

Research Now veteran Heather White has joined US sampling and data collection provider Critical Mix, to lead expansion of its strategic partnerships and survey audience sources. More

Lightspeed Promotes for EMEA Leadership Roles

Oct 18 2016

WPP-owned digital data collection specialist Lightspeed has promoted Andrew Van Wezel to Vice President of Operations and Simon Buckley to Vice President of Sales, both within EMEA. More

Nielsen and RevTrax Link for Consumer SmartOffers

Oct 18 2016

Nielsen has partnered with digital promotions intelligence company RevTrax, whose SmartOffers solution continuously updates 'offer creative' based on real-time changes in consumer behavior. More

ONS Appoints MD for New Data Science Campus

Oct 18 2016

In the UK, the Office for National Statistics (ONS) has hired Tom Smith, co-founder of OCSI (Oxford Consultants for Social Inclusion), as Managing Director of its newly launched Data Science Campus. He will take up the position in January. More

Former Kadence Execs Open Fieldwork Firm

Oct 17 2016

In London, former Kadence execs Paul Donnelly and Colm Russell have set up an international data collection agency called Dynamic Fieldwork. More

IAB Australia Welcomes Back Le Roy

Oct 17 2016

In Sydney, Gai Le Roy is re-joining the Interactive Advertising Bureau (IAB) as Research Director on 1st November, to lead activities tracking media consumption changes and commercial measurement options, while championing the industry's adoption of cross media measurement. More

McCallum Layton Launches Performance Assessment Tool

Oct 17 2016

Yorkshire-based full service research consultancy McCallum Layton has launched a statistical analysis solution called Opti/Net, to help clients assess and improve the performance of their product or service. More

Thomson Reuters Opens Innovation Lab in Cape Town

Oct 17 2016

Thomson Reuters has opened an innovation lab in Cape Town, South Africa, to drive creative conversations with its customers and partners, while collaborating and co-creating with startups. More

Botting Re-Joins MindMover as Commercial Director

Oct 17 2016

UK-based full service agency MindMover has appointed former employee Georgina Botting as Commercial Director, with a remit to help the business achieve future growth plans. More

DoubleVerify Hires European MD

Oct 17 2016

Digital ad verification specialist DoubleVerify has appointed Steve Brown as Managing Director for the European region, based in London. More

Kantar Health Combines Big Data, Oncology Expertise

Oct 14 2016

Kantar Health has launched a new big data platform to help clients spot oncology drug opportunities and understand the competitive landscape. Web-based CancerLandscape lets users review more than 2,000 cancer drugs covering more than 175 tumor types. More

Roy Morgan Audiences Adds Cross-Device Features

Oct 14 2016

Australian researcher Roy Morgan has launched a suite of new features for its digital audience measurement platform, including measurement of cross-device uniques and new segments. More

Time Hires to Max Money from Data

Oct 14 2016

Print and digital media company Time Inc. has appointed Judith Hammerman as Vice President, Global Data Commercialization, charged with bringing together the group's brands and businesses to drive monetization of its commercial data. More

M3 Buys Medical Database Company Vidal Group

Oct 14 2016

Tokyo-based M3, Inc., the parent of healthcare fieldwork firm M3 Global Research, has reached an agreement to acquire global pharma database operator the Vidal Group from Electra Partners' portfolio company AXIO Group, for a reported EUR 100m. More

New Siegel+Gale Tools Assess Brand Contribution

Oct 14 2016

US-based brand strategy, design and experience firm Siegel+Gale has launched a range of Business Analytics and Insights services, promising clients 'richer and more rigorous data, insights and BI tools' for brand management. More

Funds for Social Media Analyst Linkfluence

Oct 14 2016

Social media intelligence provider Linkfluence has raised EUR 12m, with which to continue rapid international growth and investment in R&D. More

'New Opportunities' Among Fog for Britain's Marketers

Oct 13 2016

Marketing spend in the UK looks to be rising, despite the climate of uncertainty created by the Brexit vote in June, according to the IPA's quarterly Bellwether Report. More

GlobalLogic to Help Research Now Innovate

Oct 13 2016

Research Now has struck a deal with digital tech services company GlobalLogic, which the MR firm says will increase the quality and speed of its service delivery. More

MR Translator Rolls Out Internship Programme

Oct 13 2016

UK-based market research translation and language services provider GlobaLexicon has expanded its internship programme, which has already brought no fewer than 50 interns to the company over three years. More

Canon Launches Data Analysis and Visualization Tool

Oct 13 2016

Canon Business Process Services, a division of the photography and office technology company, has launched a tool called BusinessInsights, designed to give clients business performance metrics to benchmark and improve their processing of documents. More

comScore Partners to Boost Campaign Targeting

Oct 13 2016

comScore has announced an agreement with US-based Cambridge Analytica, which will integrate the measurement firm's television audience information into its own behavioral psychology and data analytics program, feeding into strategy and targeting advice for political and commercial clients. More

New Company Taps AI for Efficient Insights

Oct 12 2016

Australia-based former Y&R Chief Executive Jason Buckley has formed a new firm, ai.agency, combining creative expertise with artificial intelligence to devise 'engaging narratives' for clients without the need for traditional market research. More

Kantar Media Enhances Cross-Platform Ad Tracking

Oct 12 2016

Kantar Media has unveiled a new cross-platform ad intelligence offering, including significantly enhanced digital monitoring to help advertising buyers and sellers analyze opportunities across channels in a more 'integrated and holistic manner'. More

Asian Roll-Out for Lightspeed's Tech Research Tools

Oct 12 2016

Kantar-owned agency Lightspeed has launched eight research products in Asia, combining its proprietary fieldwork and panel management expertise with emerging technology offers from partner companies. More

PureSpectrum Sample Marketplace Launches

Oct 11 2016

In Westlake Village, California, former Cint US MD Michael McCrary has launched PureSpectrum, a new global marketplace for buyers and sellers of online sample. The company is backed by strategic investments from Research Now and Critical Mix. More

New Healthcare Researcher Uses 'Virtual Patients'

Oct 11 2016

New Jersey-based life science analytics and advisory firm KMK Consulting, Inc. has launched an independent subsidiary company, InTask, which will provide simulation platforms for use in healthcare market research. The first such tool, InTaskT, is available now and is targeted at healthcare professionals. More

Rapid Growth for Sample Specialist Innovate

Oct 11 2016

Sampling firm Innovate has announced three new hires - Michael Krameisen, Erin Fredericks and Josh Brezner - along with impressive annual growth. In the last year, revenues have tripled and headcount has doubled to 50 people. More

French Expansion for UK-based Brandwatch

Oct 11 2016

Brighton, UK-based social media analytics specialist Brandwatch has opened a Paris office, its sixth location worldwide; and has appointed Bertrand Saint-Martin as VP for France. More

YouGov Growth Continues Unabated

Oct 10 2016

YouGov has announced strong preliminary results for the year ended 31st July, with group revenue up 12% on a constant currency basis to £88.2m, and adjusted profit before tax up 46% to £13.3m. More

Dutch Analyst Rednun Acquired by Belgium's NGDATA

Oct 10 2016

Gent-based customer experience management specialist NGDATA has acquired Amsterdam's Rednun, which automates the creation of personalized video to optimize customer engagement. More

Mu Sigma Founder Takes CEO Reins from Ex-Wife

Oct 10 2016

Decision science and data analytics firm Mu Sigma is back under the control of founder Dhiraj Rajaram, following his divorce from former CEO Ambiga Subramanian earlier this year. More

New Leader for iPerceptions

Oct 10 2016

Canadian customer analytics firm iPerceptions has appointed Martin Le Sauteur - formerly President and COO of Marketel McCann Erickson - as its new CEO, replacing Audry Larocque. More

Partnership for Vitreous World and Finer Weston

Oct 10 2016

New UK firm Vitreous World has announced a partnership with Finer Weston Data Analysis, offering clients the benefits of the latter's in-depth DP experience. More

$5.2m for Analytics Start-Up Nugit

Oct 10 2016

Singapore-based Nugit has announced a $US 5.2m funding round from Sequoia India. The firm's software combines artificial intelligence, natural language generation and visual design to create 'decision-ready reports'. More

Ipsos Debuts Tool for Path-to-Purchase Understanding

Oct 7 2016

Ipsos Marketing has launched a new tool called 'LIFE Path', providing a modular approach to path-to-purchase understanding that uses social media intelligence, passive metering, and qual and quant research. More

Borderless Access Opens in Dubai and Munich

Oct 7 2016

Emerging markets panel specialist Borderless Access has opened offices in Dubai and Munich, adding to its existing operations in the US, UK and India. More

Havas and Vencore Form Patient Analytics JV

Oct 7 2016

In the US, health and communications network Havas Health and defense analytics specialist Vencore have formed a joint venture (JV) called HVH Patient Precision Analytics, to provide data and insights into the rare and niche disease market. More

IPG Mediabrands Launches Healix Healthcare Brand

Oct 7 2016

Interpublic's innovation arm IPG Mediabrands has created a global media intelligence brand called Healix, which will use proprietary analytics tools to support life sciences and healthcare clients. More

Dan Hess Returns to comScore

Oct 7 2016

Dan Hess has rejoined comScore after an eleven-year break, to take up the position of Head of Digital Audience and Advertising Products. More

Pirner Becomes Kantar TNS Head of Digital

Oct 7 2016

In Germany, Kantar TNS veteran Peter Pirner has added the role of Head of Digital to his existing role as Practice Head, Customer Strategies. He replaces Dirk Steffen, who has taken up the role of Global Account Director for Google, at Kantar in Silicon Valley. More

Three New Leaders for Simmons

Oct 6 2016

In New York, consumer insights firm Simmons Research has strengthened its leadership team, adding former comScore SVP Steven Millman as Chief Scientist, Alan Resneck as CFO and Pyeush Gurha as CTO. More

Rocket Fuel Opens Insights Unit

Oct 6 2016

In the US, big data-based marketing platform Rocket Fuel has launched a research group dedicated to delivering new perspective and insights to help marketers plan and measure their strategy. More

Symphony EYC Hires Sosa to Head Analytics

Oct 6 2016

In the US, customer insight specialist Symphony EYC has hired clientside analyst Adrian Sosa for the newly created position of Senior Vice President of Analytics, Americas. More

Ebiquity Launches Media Management Unit

Oct 6 2016

UK-based media and marketing insights firm Ebiquity has launched a Media Management unit, to help advertisers respond to recent market trends. More

New Walker Tools Spot Dissatisfied Customers

Oct 6 2016

In the US, B2B customer experience consulting firm Walker Information has released two new analytic and technology solutions, to alert clients to upcoming issues and to help spot dissatisfied customers before they complain. More

TapFwd Gets Funds for Mobile Data Platform

Oct 6 2016

San Francisco-based mobile targeting specialist TapFwd has raised $3m in a seed round of funding, for use in expanding and enhancing Cerebro, its mobile data marketplace. More

Toluna Opens First Office in Brazil

Oct 5 2016

Online community and survey tech provider Toluna has expanded its presence in Latin America through the opening of its first office in Brazil, led by Luca Bon as Sales Director. More

Roberton Named respondi MD for UK

Oct 5 2016

German sample and panel provider respondi has promoted Jennifer Roberton to the role of Managing Director, responsible for the UK office and market. The firm has also welcomed four new members to its Board, while founder and CEO Otto Hellwig continues to oversee management of the firm. More

Next15 Launches New Data Collection Agency Viga

Oct 4 2016

In London, digital marcoms group Next15 has launched a data collection agency called Viga, led by former Research Now exec Lewis Reeves. More

Harris Interactive Fires Up Concept Express

Oct 4 2016

In London, Harris Interactive has launched a 'rapid concept testing service' called Concept Express, with one option offering results within a day. More

Strong Joins Ipsos as Behavioural Science Lead

Oct 4 2016

In London, Colin Strong has left his role as MD of Verve Ventures after eighteen months, to join Ipsos as Global Head of Behavioural Science. He replaces Stephen Donajgrodzki, who stepped down from the role last month. More

Market Track Promotes Moore to CEO

Oct 4 2016

In the US, pricing intelligence specialist Market Track has promoted former Nielsen exec Dennis Moore to the position of Chief Executive Officer, replacing Wayne Mincey, who moves to the role of Executive Chairman. More

Salesforce Buys Consumer Data Firm Krux

Oct 4 2016

Marketing data giant Salesforce has acquired San Francisco-based cross-screen data management solutions provider Krux. The Wall Street Journal reports that the agreed purchase price was $700m, mixing cash and stock. More

Razorfish Hires CERN and Harvard Data Scientist

Oct 4 2016

In New York, Publicis-owned full-service digital agency Razorfish has hired former Harvard physicist Kevin Mercurio for the new role of Director of Data Science for its COSMOS platform. More

dunnhumby Makes Move to New HQ

Oct 3 2016

Consumer data giant dunnhumby has moved around 800 staff into a new global HQ building in Shepherds Bush Road, Hammersmith, London. More

Big Sofa Hits the US with C-Suite Hire

Oct 3 2016

Steve Aukers, former CEO of research firm J. Reckner Associates, has joined UK-based video analytics firm Big Sofa as President & CEO, North America. More

Millward Brown Wins Apologies over Breach

Oct 3 2016

Following a High Court settlement, Millward Brown has received public apologies from MetrixLab and its UK MD Angela Morgans, over the passing of confidential information. More

Dentsu Aegis Moves Underline Commitment to Data

Oct 3 2016

Dentsu Aegis Network has spent an undisclosed sum to acquire French agency Wasabi Analytics, which measures online ad performance and will be added to the iProspect division. The latter also has a new President, while Dentsu Aegis has a new global data R&D center in Singapore. More

Customer Analyst Zendesk Opens in India

Oct 3 2016

US-based customer service platform Zendesk has announced it will open an office in India, and has appointed former Hewlett Packard Enterprise executive KT Prasad as Country Sales Director, based in Bengaluru. More

Populus Hires GfK Statistician Karsten Shaw

Oct 3 2016

UK research agency Populus has hired LSE lecturer and former GfK Director Karsten Shaw to head up the analytics division of its Business & Consumer Insight team. More

Mediametrie Takes Controlling Stake in TAPE

Sep 30 2016

French audience measurement firm Mediametrie has announced that its audience analysis division EurodataTV Worldwide has acquired a 52% stake in programme analysis specialist TAPE Consultancy. Joint MDs John Peek and Paul Youngbluth will retain 48% of TAPE's shares. More

SMI Launches 'Digital Classroom' for Student Research

Sep 30 2016

German eye tracking technology provider SensoMotoric Instruments (SMI) has launched a new framework to enable education researchers to collect behavioral data from up to 40 students simultaneously. More

Market Research Society Launches Mentoring Scheme

Sep 30 2016

In the UK, the Marketing Research Society (MRS) has launched a mentoring scheme, with the aim of equipping its members with a combination of skills for 'today's market'. More

BARC India Hires for Digital Audience Measurement Push

Sep 30 2016

In India, TV rating body BARC has appointed former Nielsen exec Jamie Kenney as Business Head, Digital, as part of its plans to launch digital audience measurement in the country. Kenney will be based at the organisation's Mumbai office. More

Fluidware Co-founder Leaves SurveyMonkey

Sep 30 2016

According to press reports, Aydin Mirzaee has left SurveyMonkey, two years after its acquisition of online survey and application review tools firm Fluidware, which he co-founded in 2008. His next career move is unknown. More

4C Insights Secures $26m Expansion Fund

Sep 30 2016

In the US, multi-screen analytics company 4C Insights has raised $26m in a Series C financing round, which it will use to expand both its product suite and the business globally. More

Tapad to Offer Time-to-Action Metric

Sep 30 2016

US-based cross-media marketing technology specialist Tapad has introduced a metric called Viewable Exposure Time (VET), to identify the optimal amount of time a consumer spends with an ad before they take action. More

Chute Debuts Influencer Discovery and Vetting Solution

Sep 30 2016

User-generated content marketing specialist Chute has launched a software and services solution, to help brands identity, engage and work with social media influencers. More

Viacom Promotes Kurz for New Consumer Insights Role

Sep 29 2016

US media conglomerate Viacom has promoted Christian Kurz to the new global role of SVP, Global Consumer Insights, overseeing corporate and consumer research, with a focus on exploring new technologies and consumer behavior. More

ThinkNow Claims Minority Business Owner Panel 'First'

Sep 29 2016

In the US, Hispanic online sampling specialist ThinkNow Research has launched what it claims to be the 'first' Minority Business Owner panel. More

Nielsen's Local TV Service to Include PPM Panelists

Sep 29 2016

Nielsen is adding Portable People Meter (PPM) panelists to its Local TV service, thereby doubling the sample size. The firm says it will begin introducing PPM measurement for in-home and out-of-home viewing in 2017. More

News Corp Buys $10m Stake in AppNexus

Sep 29 2016

New York-based ad targeting tech specialist AppNexus has closed a $31m investment round, including $10m from Rupert Murdoch's media group News Corp, which will now have access to AppNexus' full suite of technology products. More

Bluecore Names Blank SVP of Data Analysis and Insights

Sep 29 2016

In New York, customer experience platform Bluecore has appointed Jared Blank as Senior Vice President of Data Analysis and Insights, helping clients make business decisions based on behavioural and product data spanning more than 300 retail brands. More

GutCheck Hires Giacobbe for Senior Ops Role

Sep 29 2016

In the US, online community specialist GutCheck has appointed industry veteran Joe Giacobbe as Vice President of Research Operations. More

Publicis.Sapient Partners with Luminoso

Sep 29 2016

Technology and marketing services company Publicis.Sapient and text analytics and artificial intelligence specialist Luminoso Technologies have announced a partnership to help clients pull insights from unstructured data. More

Rapid Expansion for Chime Team

Sep 28 2016

UK-based Chime Insight & Engagement has made more than two dozen new appointments across the business, including former Sainsbury's Customer Insight Manager Simon Rawlinson as Insight Director. More

Nielsen Syndicates Digital Content Ratings Service

Sep 28 2016

A syndicated version of Nielsen's Digital Content Ratings will be available from the end of this month, enabling clients to access daily comparative reporting across desktop and mobile devices in a single solution. More

Boxclever Launches Analytics Support Firm

Sep 28 2016

Leeds, UK-based full-service agency Boxclever has launched a new company called Whizzbox Analytics, providing a dedicated team of analysts who will work alongside agency clients at each stage of the research process. More

Former Guardian Head of Research Joins BARB

Sep 28 2016

UK television measurement body BARB has hired former Guardian News and Media Head of Research Rhiannon Griffiths as Head of Strategic Developments. More

Blauw Research Launches SPRINT NPD Solution

Sep 28 2016

Netherlands-based online specialist Blauw Research has launched a new solution called SPRINT, to help teams and organisations access the right consumer insights at any time during the product and service development process. More

Worldpay Debuts Transaction Analytics Tool

Sep 28 2016

Payment processing company Worldpay has launched a big data analytics tool called 'Your Marketplace', providing UK retailers with data from 31 million mobile, online and in-store transactions, as well as more than a year's worth of historical card payment data. More

Growth Funds for Image Analyst Pixoneye

Sep 28 2016

Mobile data analytics and personalisation platform Pixoneye has raised £2.4m in a series A round of funding. This will be used to develop procedures for aggregating and analysing mobile data without transferring it into the cloud for processing. More

NPD Partners with Real-Time Analysis Firm Neustar

Sep 27 2016

Researcher and information provider The NPD Group has announced a partnership with real-time analytics pioneer Neustar MarketShare, combining NPD's data with Neustar's modeling, planning and resource allocation solutions. More

Ascribe Taps Google Consumer Surveys for All-In Tool

Sep 27 2016

Cincinnati, Ohio-based Ascribe, best known for its text analysis expertise, has linked with Google Consumer Surveys for a new solution offering clients custom market research with a 'massive' consumer sample. More

GfK's Earle Moves to ZappiStore

Sep 27 2016

Former GfK Director Babita Earle has joined research automation innovator ZappiStore as Global Accounts and Partnership Director. More

Nielsen Catalina Partners with Facebook

Sep 27 2016

Purchase data and ad ROI analyst Nielsen Catalina Solutions (NCS) has announced an agreement with Facebook, allowing CPG marketers to use its data to measure the in-store sales impact of their Facebook ads. More

Integral Claims End-to-End MRC Accreditation First

Sep 27 2016

In the US, the Media Rating Council (MRC) has awarded ad tech firm Integral Ad Science accreditation for cross-platform Sophisticated Invalid Traffic (SIVT) detection, as well as for viewable ad impression measurement. More

Pureprofile Buy Boosts International Presence

Sep 27 2016

Australian-owned data analysis and programmatic media company Pureprofile is to acquire digital marketing group Cohort Holdings Australia Pty Ltd, whose lead generation solutions are offered in Australia, the UK and the US. More

CivicScience Upgrades MR Tools

Sep 27 2016

Real-time polling and insights company CivicScience had enhanced its InsightStore automated research tools offering, adding rapid report generation, automated summaries and new ways of pulling significant data from cross-tabs. More

Indian CEM Platform Gets $6m for Global Growth

Sep 27 2016

Omni-channel Customer Experience Management (CEM) platform CloudCherry has announced Series A Funding of $6m, for use in global expansion, particularly in the US, SE Asia and the Middle East. More

Lightspeed Launches Survey Quality Tool

Sep 26 2016

WPP-owned digital data collection specialist Lightspeed has launched a proprietary engagement assessment metric called the Survey Health Score (SHS), which captures real-time panelist feedback and satisfaction levels post-survey. More

SSI Hires Jaeger-Wolfe as MD for Germany

Sep 26 2016

Research data solutions and technology firm SSI has appointed former Lightspeed exec Ute Jaeger-Wolfe as Managing Director for Germany. More

Watch Me Think Ramps Up UK Team

Sep 26 2016

In the UK, qualitative video research company Watch Me Think has appointed former Unilever exec Jenny Hearne as 'Head of Thinkers' Thoughts', while MRS co-Chair Danny Russell has been named as Chief Advisor. More

Visible Measures Launches Engaged Viewing Time Metric

Sep 26 2016

Social media video measurement specialist Visible Measures has launched a new metric called 'Engaged Viewing Time', to help brands and marketers assess and increase the ROI of their branded video campaigns. More

Passenger to Launch Mobile Chat Tool

Sep 26 2016

US-based online community specialist Passenger is preparing to launch a pre-programmed chatbot called FUEL CHAT, through which brands can conduct automated chat sessions with their customers through their mobile devices. More

New US Firm Offers Mobile Community Access

Sep 23 2016

In the US, audience measurement specialist Paul Krasinski has launched a technology company called Epicenter Experience, providing access to more than 30 million US consumers through its 'People Platform' mobile community. More

Apple Buys Machine Learning Startup Tuplejump

Sep 23 2016

It may or may not be in talks with supercar maker McLaren, but Apple has announced one acquisition today - Hyderabad, India-based machine-learning startup Tuplejump. Terms of the deal were not disclosed. More

Visual IQ and Facebook in Cross-Device Partnership

Sep 23 2016

Marketing intelligence firm Visual IQ has partnered with Facebook's ad serving and measurement company Atlas, to enable it to offer insights to customers who are advertising across different devices, including desktops, smartphones and tablets. More

Cision Hires Chief Strategy and Insights Officer

Sep 23 2016

Media intelligence provider Cision has appointed Sean O'Driscoll as Chief Strategy and Insights Officer. More

New Tool Matches Visual Style to Audience Appeal

Sep 22 2016

In the US, audience testing and matching specialist Visual Targeting has launched a research solution called cleOpatra, to help marketers decide which visual style will appeal most to their target audience. More

Customer Data Firm Tealium Secures Growth Funds

Sep 22 2016

Customer data solutions and enterprise tag management specialist Tealium has raised $35m, for use in accelerating product integrations with mobile, Internet of Things (IoT), and off-line sources; and for global expansion. More

Kantar and SMI Link for Virtual Shopping Launch

Sep 21 2016

Shopper insight specialist Kantar Retail has partnered with eye tracking firm SensoMotoric Instruments (SMI), to create a virtual shopping experience that provides shopper data via a controlled environment. More

Brandwatch Launches Global Customer Success Division

Sep 21 2016

In the UK, social media intelligence specialist Brandwatch has launched a division called the Global Customer Success group, and appointed Pat Phelan as EVP heading it up. More

MARU/VCR&C Names San Francisco MD

Sep 21 2016

Technology and communities business MARU/VCR&C has promoted David Gardner to the role of Managing Director and head of its San Francisco-based Technology & Retail Practice group. More

BrainJuicer Debuts System1 Digital Ad Testing

Sep 21 2016

Brand strategy and research agency BrainJuicer has launched a System1 Digital Ad Testing solution, which promises to predict digital content ROI, shareability and click-through rates, while providing diagnostics for improving performance. More

Nielsen and Vision Critical in Insight Partnership

Sep 20 2016

Nielsen has partnered with research and technology firm Vision Critical, promising clients the ability to extract additional value from their insight communities and better understand their customers. More

Fork Buys Major Stake in Audience Data Firm Inuxu

Sep 20 2016

Mumbai-based ad tech firm Fork Media has acquired a 51 percent stake in Inuxu Digital Media Technologies, the creator of the 'Adgebra' behavioural data-based cross-device targeting system. Terms of the deal were not disclosed. More

Funds for Location Intelligence Firm Purple

Sep 20 2016

UK-based location intelligence specialist Purple has raised $7m in a round of funding, which it will use to recruit an additional 100 new staff in the UK, Spain, the US, Singapore and Australia, as well as at new international locations as they open. More

Datorama Raises $32m to Expand AI Capabilities

Sep 20 2016

New York-based marketing and media analytics firm Datorama has raised $32m in a Series C round of funding, which it will use to accelerate its research and development in the artificial intelligence field, and expand its machine learning capabilities. More

Pollfish Adds Profiling Feature

Sep 20 2016

New York-based mobile survey network Pollfish has launched a feature for its user results page, which allows marketers to create profiles of their target customers and compare them with the firm's network of more than 300 million consumers. More

QuickSurveys Suite Adds 'PowerConcept' Tool

Sep 19 2016

Toluna has added a concept testing tool, PowerConcept, to the Automated Insights suite within its QuickSurveys platform More

Google Buys Traffic Analyst Urban Engines

Sep 19 2016

Google has acquired location-based analytics firm Urban Engines, which will be incorporated into its Maps product. More

Buy Brings Together US Education Research Services

Sep 19 2016

In the US, Boston-based higher education advisory firm Eduventures has been acquired by The National Research Center for College & University Admissions (NRCCUA). Terms were not disclosed. More

Verto Rolls Out UK Cross-Device Usage Stats

Sep 19 2016

Cross-device audience measurement firm Verto Analytics has launched its syndicated services in the UK, offering analysis including dynamic usage patterns and user demographics, by the hour or day. More

US Buy and Expansion for Retail Specialist SweetIQ

Sep 19 2016

Montreal, Canada-based SweetIQ, a provider of retail measurement and marketing software, has acquired part of Californian direct-to-business local marketing firm Connectivity, in an all-cash transaction; and has opened a new office in Irvine, CA. More

Teradata Software Feeds into New Business

Sep 19 2016

Investment firm Marlin Equity Partners has combined its BlueHornet Networks company with the applications business it purchased from Teradata Corporation in July, to launch a new digital marketing tech company, Mapp Digital LLC. More

Finally, the comScore Audit Report

Sep 16 2016

After more than six months, comScore's investigation into 'certain accounting matters' has concluded that its last three years' financial statements 'should no longer be relied upon', due to the erroneous inclusion of non-monetary transactions which inflated revenue and other figures. More

CASRO MRA Merger Goes to a Vote

Sep 16 2016

US trade associations CASRO and the MRA are asking members to vote on their proposal to join forces. The new body would be known as the Insights Association, with a Board chaired by Cambiar's Simon Chadwick. More

Indian Regulators Turn On Radio

Sep 16 2016

The Telecom Regulatory Authority of India (TRAI) has sent the government its proposal for a regulatory framework for radio audience measurement, not dissimilar to that recently set up for television metrics. More

Ad Giants Club Together to Combat Blocking

Sep 16 2016

A new body supported by major corporations and ad associations will seek to 'improve consumers' experience with online advertising', basing its strategy on consumer research and aiming to counter the rise of ad blocking. More

New Group ID for Fast-Growing DRG

Sep 16 2016

Northumberland, UK-based success story Dipsticks Research has rebranded, bringing together no fewer than seven group companies under the new umbrella brand of DRG. More

The End for Nielsen's Paper-based TV Diaries

Sep 15 2016

Nielsen has set out plans to introduce all-electronic measurement for local TV ratings across all 210 of the USA's designated market areas (DMAs) by mid-2017 - and to stop using paper-based TV diaries early the following year. More

Ipsos Gets Expanded UK Outdoor Industry Contract

Sep 15 2016

In the UK, outdoor advertising audience research body Route has commissioned Ipsos Connect UK to undertake an expanded and renewed six-year research project, providing data to the outdoor industry until 2023. The new contract, funded by an injection of £20m, begins on 1st April 2017. More

Critical Mix Names UK Managing Director

Sep 15 2016

US-based sampling and data collection provider Critical Mix has appointed Colin Turner-Kerr as Managing Director, UK, in charge of leading the development and expansion of the business throughout Europe. More

Nielsen in Deal to Tap Sainsbury's Data

Sep 15 2016

Nielsen has partnered with i2C - the joint venture between Sainsbury's and Nectar card owner Aimia - to combine the latter's shopping data with Nielsen Marketing Cloud's consumer and media data, and provide brands with an omnichannel view of customers. More

BBDO Hires Sankar-King as Head of Marketing Science

Sep 14 2016

Omnicom-owned ad agency BBDO has appointed former MEC digital analytics head Sharona Sankar-King for the newly created role of Head of Marketing Science, based in its New York office. More

Lightspeed Rolls Out Ten Tools in Australia

Sep 14 2016

WPP-owned digital data collection specialist Lightspeed has rolled out ten new capabilities in the Australian market, combining emerging MR technologies such as facial coding and social media intelligence with its proprietary fieldwork and panel management expertise. More

P2Sample Makes Space for Further Growth

Sep 14 2016

In the US, tech-driven sample provider P2Sample is relocating its Alpharetta, GA headquarters, to accommodate anticipated future growth. The firm has already hired a dozen new team members since the start of the year, and says it plans to grow its team by 38 percent by the end of 2017. More

comScore Expands vCE Mobile Demographic Reporting

Sep 14 2016

comScore has expanded the mobile demographic reporting capabilities in its validated Campaign Essentials (vCE) service, in Canada and the UK. More

Hotspex Names US Managing Director

Sep 14 2016

Employee-owned marketing research firm Hotspex has appointed Aron Galonsky as Managing Director of its US business. More

Ayuda Launches Location-Based Ad / Analysis Firm

Sep 14 2016

Montreal, Canada-based out-of-home (OOH) ad software firm Ayuda has launched a company called AYUDA[x], which will analyze geospatial datasets to understand where consumers are, have been, and are going - enabling marketers to target them with mobile ads. More

Growth Funds for Targeting Specialist Optimove

Sep 14 2016

Customer targeting specialist Optimove has raised $20m in growth funding, which it will use to expand the business and its sales and marketing teams in the US. More

Matta to Leave comScore

Sep 13 2016

comScore has announced in an SEC filing that former CEO Serge Matta will be leaving the business early next month. More

Nielsen Launches 'Concept Quick Predict'

Sep 13 2016

Nielsen has launched a product idea testing solution called 'Concept Quick Predict', which it says enables marketers to test innovations up to three times faster than traditional methods. The tool is initially available in the US and most of Europe. More

Arno Hummerston Joins Lucid in UK

Sep 13 2016

Former GfK NOP leader Arno Hummerston has joined sampling automation provider Lucid as Vice President of Corporate Development, responsible for nurturing client, supplier and partner relationships from the firm's London office. More

HCD Research Launches User Experience Division

Sep 13 2016

New Jersey-based HCD Research has set up a User Experience division, integrating applied neuroscience and traditional market research methods to understand UX and user behavior. More

Ipsos and PACL to Evaluate Sponsorship Activities

Sep 13 2016

In the UK, Ipsos Connect has partnered with Partnership Audits & Consulting (PACL), to provide evaluation services for brands involved in sponsorship or marketing partnership activities. More

SurveyMonkey Teams Up with Zignal Labs

Sep 13 2016

US big data specialist Zignal Labs and DIY online research firm SurveyMonkey have partnered to create a cross-media analytics and survey research platform for communications, PR, social media and brand marketing professionals. More

SiteFocus Tool Draws Insight from Unstructured Data

Sep 13 2016

In the US, audience analysis specialist SiteFocus has launched a cloud-based data analytics platform called Communications in Focus (CIF), which draws predictive insights from unstructured data including sentiment trends, focus groups and 'objective opinion'. More

Nielsen Debuts CPG Space Optimization Tool

Sep 12 2016

In the US, Nielsen has launched an 'Assortment and Space Optimization' (ASO) tool, which merges real-time retailer and market data with space-aware analytics, to ensure each product within a category is allocated the optimal space needed to maximize its performance. More

Samba TV Launches and Hires in Europe

Sep 12 2016

US-based audience-driven ad and media analytics firm Samba TV has rolled out its 'Sync and Retarget' digital ad buying platform in the UK market. To support this move, the firm has set up a London office as its European HQ, where it has appointed Hitesh Bhatt and Jay Fowdar. More

New Office Gives Aquila Insight Space to Expand

Sep 12 2016

Edinburgh big data analytics firm Aquila Insight has geared up for further rapid expansion with a move to larger offices, still within the technology incubator Codebase on Lady Lawson Street. More

Unruly Launches Emotional Intelligence Measure

Sep 12 2016

London-based video ad distribution and tracking platform Unruly has launched two products which it claims will bring 'emotional intelligence' to digital advertising. More

PublicRelay Adds to Language Options

Sep 12 2016

In the US, media monitoring and analytics firm PublicRelay has expanded its multi-language content capabilities, to enable users to isolate data surrounding specific audiences and languages. More

Kantar Adds Prefix to Create Unified Brand

Sep 9 2016

WPP's data investment management division Kantar has re-branded its twelve operating businesses with a unifying prefix, for example 'Kantar TNS' and 'Kantar Millward Brown'. The exception is digital data collection specialist Lightspeed GMI, which now reverts to its original name Lightspeed. More

comScore Debuts Targeting Tool

Sep 9 2016

Media measurement firm comScore has introduced a solution through which media buyers and sellers can reach their target audience with more relevant messaging 'in a context that is appropriate for their brand'. More

Dooblo Launches 'Project Overview' CAPI Feature

Sep 9 2016

Data collection software firm Dooblo has introduced a new CAPI feature to help operations managers better control the fieldwork process. More

Lucid Hires Former Millward Brown Exec

Sep 9 2016

US-based sampling automation provider Lucid has appointed former Millward Brown exec Joseph Zahtila as SVP of Proof, its digital ad and marketing tech business unit. More

Growth Funds for Personalization Specialist SessionM

Sep 9 2016

Boston, US-based mobile marketing automation and personalization platform SessionM has raised $35m in a round of funding, for use in extending its technology. More

BrainJuicer Opens Election Prediction Unit

Sep 8 2016

Brand strategy and research agency BrainJuicer has launched a specialist unit called 'System1 Politics', which will use the behavioural science principle behind its 3Fs model (Fame, Feeling & Fluency) to forecast the results of elections. More

Keller Fay Launches 'TotalSocial for TV'

Sep 8 2016

US-based word-of-mouth (WOM) research and consulting firm Keller Fay has launched a tool called 'TotalSocial for TV', tracking consumer / viewer conversations about primetime TV shows. More

Former Carlton TV Researcher Becomes iProspect UK CEO

Sep 8 2016

Marcoms group Dentsu Aegis Network has hired Stefan Bardega as UK Chief Executive of its digital marketing agency iProspect. He replaces Chris Whitelaw, who was promoted to the post of EMEA President and Global Commercial Director at the beginning of this year. More

FocusVision Promotes Baleva to Exec Management Team

Sep 8 2016

In the US, research technology and services group FocusVision has promoted Zhana Baleva to the role of Regional Head of EMEA, while also promoting three other members of staff. More

New App Gives Consumers Private Feedback Option

Sep 8 2016

A new, free app, 'Kriddik', has been launched through which consumers can provide direct, private feedback to businesses without their information being shared publicly. More

Kochava Adds Real-Time Media Cost Data to Dashboard

Sep 8 2016

In the US, mobile campaign analyst Kochava has added 'dynamic media cost data' to its dashboard, allowing users to view it alongside campaign performance metrics. More

LRW Buys Social Media Insights Firm MotiveQuest

Sep 7 2016

In the US, Lieberman Research Worldwide (LRW) has acquired social media insights company MotiveQuest for an undisclosed sum. More

Toluna Buys Digital Tracking Firm Crossense

Sep 7 2016

Online community and survey tech provider Toluna has acquired Israel-based digital tracking specialist Crossense from incubator firm Nielsen Innovate. Terms of the deal were not disclosed. More

Connexity Sells Bizrate Insights to Time Inc.

Sep 7 2016

US marketing services company Connexity has sold its consumer data company Bizrate Insights to publishing giant Time Inc., for an undisclosed sum. More

Telmar Includes USA TouchPoints Data in RFT Roll Out

Sep 7 2016

Targeting and media planning specialist Telmar says marketers will now be able to estimate reach and frequency on its USA TouchPoints database, as it integrates the data with the roll-out of its 'RFT' time-spent-reach and frequency tool. More

Ebiquity Rolls Out Ad Intelligence Platform

Sep 7 2016

UK-based media and marketing insights firm Ebiquity has launched a platform called Portfolio, enabling clients to view, sort and analyse competitor advertising creative and spend, across fifteen European countries and up to 80 territories worldwide. More

Bilicic to Head Global Sales for Realeyes

Sep 7 2016

London-based emotion analysis specialist Realeyes has appointed industry veteran David Bilicic as Head of Global Sales and Strategic Partnerships, based in New York. He is joined by former Quantifind exec John Tomchek, who takes up the US-based position of Commercial Director. More

Nielsen Rolls Out Digital Ad Ratings in Taiwan

Sep 7 2016

Nielsen has announced the Taiwan launch of its Digital Ad Ratings service, which helps clients measure and understand unduplicated reach across computers and mobile devices. More

Xaxis' plista Buys Content Analytics Firm Linkpulse

Sep 6 2016

WPP's digital ad targeting specialist plista has acquired Oslo, Norway-based real-time content analytics company Linkpulse. Terms of the deal have not been disclosed. More

Ipsos Launches Sense*Suite for Product Development

Sep 6 2016

Ipsos division ProductQuest has launched a consumer-centric approach called Sense*Suite, to help guide clients' early stage product development initiatives. More

Norstat Appoints Jacoud for French Expansion

Sep 6 2016

Oslo, Norway-based fieldwork group Norstat has opened an office in Paris, where it has appointed former Research Now MD Marc-Antoine Jacoud as Managing Director. More

ZappiStore Hires Former McDonalds Insights Lead

Sep 6 2016

Former McDonalds Consumer Insights Lead Joseph Chen has joined online research 'app store' platform ZappiStore as Vice President for the Canadian market. More

Mobile Data Firm Raises Funds for NYC Office

Sep 6 2016

Mobile device-level data platform Ogury has raised $15m in a Series B round of funding, which it will use to open a new office in New York later this month, while continuing to invest in technology, R&D and recruitment. Existing offices are in London, Paris, Milan, Rome and Madrid. More

Nielsen's Steve Matthesen Becomes Acosta CEO

Sep 6 2016

In the US, retail sales, marketing and services company Acosta has appointed former Nielsen leader Steve Matthesen as President and CEO. He succeeds Robert Hill, who has become Vice Chair of the Board of Directors. More

Rapid Expansion for MR Translation Firm GlobaLexicon

Sep 6 2016

MR language and translation specialist GlobaLexicon has reported its third consecutive year of over 50 percent revenue growth, and says it has increased its headcount from 39 to 61 in the past twelve months. More

comScore to Appeal NASDAQ Suspension Ruling

Sep 5 2016

Audience measurement firm comScore says it will request a hearing to discuss a return to compliance with NASDAQ requirements, after a notification from the exchange's Listing Qualifications Department that its shares will otherwise be suspended in a week's time. More

FocusVision's Collins Settles on Big Sofa

Sep 5 2016

London-based Video data tech company Big Sofa has appointed former FocusVision EMEA MD Richard Collins to the newly created position of Chief Customer Officer, responsible for managing its global client base. More

Partners 'Close Online to Off-Line Loop'

Sep 5 2016

New York-based location intelligence firm xAd has announced a partnership with Chinese marketing data specialist AdMaster, to provide a measurement solution linking mobile campaign delivery to physical store visits. More

Senior Hire for Lithium Technologies

Sep 5 2016

Jim Cox has been hired as Lithium Technologies' new SVP and CFO. The role includes building on the multi-year financial strategy that supports Lithium's goals of strengthening its leadership position in the community market, while further growing its presence in the social media management space. More

Analyst Appointments for 84.51

Sep 5 2016

Retail analytics company 84.51 degrees has announced two appointments and two promotions. Brandon Schweitzer joins as an Engineer and Andria Humpert as Senior Business Analyst, while Ben Thurber and Liz Yauch are both promoted to Analyst. More

Dentsu Aegis Buys Data-Driven Agency Accordant

Sep 2 2016

Marcoms giant Dentsu Aegis Network has acquired data-driven programmatic ad company Accordant Media for an undisclosed sum. More

New Head for Healthcare Data Specialist Serum

Sep 2 2016

In the US, big data-driven healthcare marketing agency Serum has appointed Robert Grammatica as Executive Vice President, Managing Director, replacing Tom Reid who is remaining with the firm in a strategic advisory role. More

Zeta Raises $45m Expansion Fund

Sep 2 2016

New York-based data-driven marketing tech firm Zeta Interactive has raised $45m in new funding, which it will use to grow in the US, UK and internationally, while accelerating its acquisition strategy. More

IAS and Nativo Link for Native Ad Viewability Measure

Sep 2 2016

New York-based advertising intelligence specialist Integral Ad Science (IAS) and ad technology platform Nativo have partnered to measure the viewability of native inventory. More

Retail Marketing Agency SPAR Names New CEO

Sep 2 2016

In the US, retail merchandising and marketing services provider SPAR Group has appointed R. Scott Popaditch as President and CEO, replacing Jill Blanchard who left last month. More

Frankly Debuts Cross-Platform Ad Targeting Program

Sep 2 2016

In the US, content creation and analysis platform Frankly has launched an ad targeting program, to help media publishers deliver cross-platform, hyper-targeted audience segments. More

IMS-Quintiles Names Post-Merger Leadership Team

Sep 1 2016

In the US, pharma data giant IMS Health and healthcare consultancy Quintiles have confirmed details of the new senior management team to be established following their planned merger. More

Data Science Firm Jaywing Buys Bloom Media

Sep 1 2016

Data science firm Jaywing has acquired Leeds, UK-based digital marketing agency Bloom Media for an initial £2.41m, with an additional consideration of up to £5.75m subject to performance over a two-year period. More

Cint Moves Thornton to Head New SanFran Office

Sep 1 2016

Research technology and panel exchange operator Cint has opened an office in San Francisco; its fifth location in the US and second on the west coast. Deputy CEO Richard Thornton is relocating from London to head up the new office and build the team. More

Research Now Opens Gurgaon Office

Sep 1 2016

Digital data collection specialist Research Now has opened a new office in India, based in the Cyber City business hub in Gurgaon, near New Delhi. More

DataMentors Debuts Auto Consumer Targeting Tool

Sep 1 2016

US business intelligence specialist DataMentors has launched a solution offering automotive dealerships the chance to target consumers during the actual 48 - 72 hour period when they are making a car buying decision. More

New Tool Tracks Mobile Gamer Behavior for Casinos

Sep 1 2016

Mobile technology company JOINGO has launched an analytics and business intelligence tool, to provide casino gaming industry clients with insights into the behavioral patterns of their mobile customers. More

Buss to Drive European Push for Yext

Sep 1 2016

US-based location data management firm Yext has appointed former Criteo MD Jon Buss as Managing Director of its recently launched UK and Northern Europe operations. More

New Funds for Emotion Analyst Beyond Verbal

Sep 1 2016

Tel Aviv, Israel-based emotion analytics specialist Beyond Verbal has raised $3m in a Series A round of funding. Money will be invested in future research projects, the recruitment of additional data scientists, and development of new emotional features. More

Meetrics Gets Funds for European Expansion

Sep 1 2016

European ad visibility analyst Meetrics has completed a third funding round, which it will use to open offices in Italy, Poland and the Nordic countries. More

McClatchy Opens Data-Driven Agency excelerate

Aug 31 2016

In the US, newspaper and Internet publisher McClatchy has launched a full-service digital agency called excelerate, which will design, track and measure customized marketing plans for advertisers. More

Geoscape Debuts 'Audientivity' Targeting Tool

Aug 31 2016

Hispanic and multicultural intelligence company Geoscape has launched a digital audience targeting platform called Audientivity, which enables brands to reach individual consumers and businesses through their various connected devices. More

GfK Dismisses Sale Rumour

Aug 30 2016

GfK's majority owner GfK Verein has dismissed a report published in German weekly magazine WirtschaftsWoche, which claimed the company may be considering putting itself up for sale. More

comScore Named Indonesia's Online Measurement Partner

Aug 30 2016

The Indonesian Digital Measurement Consortium (IDMC) has selected comScore as the country's online audience measurement partner for a period of two years from 2016 to 2018. More

Kochava Opens European HQ in Dublin

Aug 30 2016

US-based mobile campaign analyst Kochava is opening a European headquarters in the heart of Dublin, and has hired Fred Thuard as EMEA Director of Sales. More

Passwaiter to Head Kantar Media Political Arm

Aug 30 2016

Kantar Media has promoted Steve Passwaiter to the role of Vice President and General Manager of its political ad monitoring unit Campaign Media Analysis Group (CMAG), based in Washington DC. He succeeds Elizabeth Wilner, who has left to join Airbnb as Managing Editor for Policy. More

Growth Grant for Location Tech Firm sensewhere

Aug 30 2016

Indoor positioning solutions specialist sensewhere has received a £1.4m grant from Scottish Enterprise, which it will use to add staff and further develop its location software. More

GfK 'Considering Sale'

Aug 26 2016

GfK may be considering putting itself up for sale, alongside other options, according to reports in German weekly magazine, WirtschaftsWoche. More

More Unilever Funds for Online Qual Firm Discuss.io

Aug 26 2016

Seattle-based Discuss.io has raised $880k from Unilever Ventures and other existing investors, to expand its video conferencing and crowdsourcing-based group discussion solution. Cash will be used to recruit engineers, sales and marketing staff. More

New Sweden MD for Norstat

Aug 26 2016

Henrik Åquist has joined panels and research fieldwork provider Norstat as MD for Sweden, from geo-data acquisition and provisioning firm Blom Sweden AB where he was also MD. He replaces Marie Sommar, who is leaving the company after almost ten years. More

WhatsApp To Share User Data with Facebook

Aug 26 2016

Instant messaging service WhatsApp has announced it will share user information with its parent company Facebook, whose corporate advertising clients can use it to improve their ad targeting. More

Sorrell Keeps Buying comScore Despite Writedown

Aug 26 2016

WPP continues to buy comScore shares, with another 120,000 purchased this week at an average cost of $28.39 per share. More

Zombie Resurrection: 'Supercookie' Case Not Dead Yet

Aug 26 2016

In the US, a federal appellate court has decreed that ad technology company Turn must respond to new arguments raised by individuals in a lawsuit over privacy violations. More

Kantar to Deliver Advanced TV Ratings System for Norway

Aug 25 2016

Kantar's TNS Gallup team will continue to provide TV ratings for Norway for at least another seven years, after the firm won a competitive pitch against Ipsos. The new contract, running initially from 2018 to 2023, is billed by the partners as 'the most advanced hybrid model for TV and video measurement yet seen in the world'. More

Ascential Buys eCommerce Analyst One Click

Aug 25 2016

B2B media company Ascential plc has announced the acquisition of US-based e-commerce analytics provider One Click Retail, for an initial cash consideration of $44m plus future earn outs. More

New Chairman for GfK Supervisory Board

Aug 25 2016

The Supervisory Board of GfK has elected Ralf Klein-Bölting as its new Chairman - he succeeds Dr. Arno Mahlert on September 13th. More

Funds and Senior Hire for Scalable Qual Firm Remesh

Aug 25 2016

In New York, AI-based market research software firm Remesh has closed a $1m angel investment round, with backers including Schlesinger Associates CEO Steve Schlesinger; and has appointed Matt Gershner as EVP of Sales & Marketing. More

SAP Invests in Firm 'Digitizing Taste'

Aug 25 2016

Software giant SAP has invested in Vivanda, which provides a context-sensitive personalization platform for the food and beverage industry based on a digitized 'food and flavor genome'. More

RetailNext Boosts Singapore Operations

Aug 25 2016

In-store shopper analytics firm RetailNext Inc. has continued its growth in the Asia-Pacific region with a partnership in Singapore; and announced further investment, also from a company headquartered in the island state. More

Data Firm Lift Science Acquired

Aug 25 2016

In Chicago, digital marketing agency Shaw + Scott has acquired consulting and software solutions firm Lift Science, and will add a new division using the bought firm's capabilities to provide services including predictive analytics and data science. More

Ipsos Partners to Delve Deeper into Behavioral Economics

Aug 25 2016

Ipsos has partnered with two centers at Yale University and senior insight figures in a number of top consumer companies to launch a new behavioral economics body, The YCCI-Ipsos Think Tank. More

Familiar Pattern to Q2 Results for WPP, DIM

Aug 24 2016

WPP has reported Q2 revenue of £3.46bn, up 3.5% in like-for-like (LFL) terms. Net sales, the group's preferred measure, rose 4.3% on the same basis. As in previous quarters data investment management (DIM) lagged other divisions, with LFL revenue down -0.4% and net sales up 2.0%. More

Census Bureau to Publish Data on Entrepreneurs

Aug 24 2016

The U.S. Census Bureau is preparing to release results from its first-ever Annual Survey of Entrepreneurs. More

WPP Ups comScore Stake Again

Aug 24 2016

WPP has acquired a further 120,000 shares in comScore, split evenly between Friday and Monday, for around $27.25 apiece. More

Growth Funds for NextHealth Technologies

Aug 24 2016

NextHealth Technologies Inc., a Denver, CO-based provider of prescriptive analytics and consumer engagement solutions, has completed a Series A round of funding, which it will use to recruit for engineering functions and enhance its platform. More

Lucid Launches Independent Sample Quality Standard

Aug 23 2016

US-based sampling automation provider Lucid has launched an independent, third-party-verified quality assurance and measurement program, which allows market researchers to test multiple characteristics of more than 40 major sample panels. More

Q Research Software Firm Hires Eight

Aug 23 2016

Numbers International, the home of brands Q Research Software and DataCracker, has appointed eight new members of staff at its offices in the US, UK and Australia. The firm is also planning to release a new data science platform. More

Target Data Hires for New Chief Strategy Officer Role

Aug 23 2016

Chicago-based marketing services firm Target Data has hired former Acxiom / Merkle exec Michael Mathias for the new role of Chief Strategy Officer, tasked with overseeing company strategy, sales and marketing and leading growth into new markets. More

Tableau Software Names New CEO

Aug 23 2016

Seattle-based big data visualization and analytics provider Tableau Software has appointed Adam Selipsky as President and Chief Executive Officer, replacing co-founder Christian Chabot who will continue to serve as Chairman of the Board. Several other senior moves have also been announced. More

ShopAdvisor Upgrades Product Suite

Aug 23 2016

Proximity marketing and analytics firm ShopAdvisor has enhanced its Product Intelligence, Context Intelligence and Shopper Intelligence products, while adding new features to its appNET and Retail Partner Program. More

Freesat Launches Live TV Audience Measure

Aug 22 2016

In the UK, subscription-free satellite TV provider Freesat has launched a live audience measurement service, which shows viewer behaviour across channels and programmes gathered from more than 100,000 connected set-top boxes. More

Purchase Intent Data Specialist Yieldbot Raises $35m

Aug 22 2016

Yieldbot, which enables publishers to monetise data based on the purchase intent of their visitors, has raised $35m in a Series C round of investment. The funds will be used to expand sales and marketing presence across the US, drive product growth, and explore acquisition opportunities. More

Emotional Targeting Firm Raises Funds and Hires GCRO

Aug 22 2016

MediaBrix, a specialist in contextual and emotional targeting, has received $6.5m in funding and hired former Unruly US President Richard Kosinski for the new role of Global Chief Revenue Officer. More

Digital Signage Targeting Tool Launched

Aug 22 2016

Android-based digital signage company NoviSign has hooked up with analysis firm Seemetrix to launch a solution which ensures an ad reaches its target audience, while analyzing consumer reactions in real-time. More

SpotX Boosts Video Targeting Offer

Aug 22 2016

US-based video management platform SpotX has introduced a range of mobile app data points, to boost its capabilities for in-app video targeting. More

comScore Gets NASDAQ Knuckle Rap

Aug 19 2016

comScore has received a notice from the NASDAQ stock exchange over its continued delays in filing financial reports with the Securities and Exchange Commission (SEC). More

CIMM Pitch Invites Smart TV and STB Data Combination

Aug 19 2016

In the US, the Coalition for Innovative Media Measurement (CIMM) is inviting tenders for a contract to combine smart TV and set top box (STB) data, in order to create a nationally projectable 'mega sample' of TV tuning data. More

Nine Launches Audience Sync and Match Tools

Aug 19 2016

Australian media group Nine has launched two new data products, Audience Sync and Audience Match, enabling clients to activate their own audience segments and match customer databases against more than fifteen million active unique user accounts. More

Tru Optik and TargetSmart Link TV and Political Data

Aug 19 2016

In the US, cookie-less audience measurement specialist Tru Optik has partnered with political data provider TargetSmart, to help clients optimize political media campaigns across mobile, digital, OTT and connected TV. More

Indian Firm Debuts Location Data Service

Aug 19 2016

Bangalore, India-based data management services company DataEntryOutsourced is offering to organize client companies' information using location-based parameters, and add geotagging for media data applications. More

Firms Partner for Customer Personalization Offer

Aug 19 2016

Design services agency Rightpoint and real-time personalization tech specialist SessionM have announced a partnership, providing clients with integrated marketing automation and data management capabilities based on customer behavior and preferences. More

Wiser Launches PurchaSCIENCE Model

Aug 18 2016

In the US, marketing consultancy Wiser Marketing Group has launched a proprietary ethnographic and behavioral modeling methodology called PurchaSCIENCE, to help clients better understand the brand/consumer relationship. More

US Firms Combine GOP Voter and TV Viewing Data

Aug 18 2016

TV data collection and analytics specialist FourthWall Media has partnered with the Data Trust, to connect its second-by-second census-level television viewership data with the latter's Republican Party (GOP) dataset of more than 190 million American voters from all 50 states. More

Adelphic Debuts Cross-Device Targeting Tool

Aug 18 2016

Cross-device ad targeting and analytics specialist Adelphic has launched a solution called Behavior Graph, through which users can identify, engage and target relevant consumers. More

Nielsen and FMI Link to Understand Digital Shoppers

Aug 17 2016

Nielsen and the Food Marketing Institute (FMI) have formed a partnership, to help retailers and manufacturers better understand the change driven by digital technologies within the food marketplace. More

Oracle Launches B2B Audience Data Marketplace

Aug 17 2016

Software giant Oracle has launched what it describes as the 'largest business-to-business audience data marketplace', which includes profiles of more than 400 million business users and one million US companies. More

Infer Launches Tool to Predict Imminent B2B Buys

Aug 17 2016

Predictive technology platform Infer Inc. has launched an 'account behaviour scoring' solution, which links to companies' CRM systems, analyzes individual accounts showing increased activity and then predicts which will buy a particular product within a set time period. More

Amobee Releases 'Triggers' Ad Targeting Suite

Aug 17 2016

Mobile ad targeting firm Amobee has launched a solution triggering digital ad campaigns at specific moments relating to online and off-line events and circumstances. These include changes in the weather, sports results, financial conditions, and location-based activity. More

Parse.ly Opens Up Data Pipeline for Real-Time Analysis

Aug 17 2016

Real-time audience insight and content assessment specialist Parse.ly has made its live stream of user and event-level data available for clients to conduct their own real-time analysis and data engineering projects. More

WPP Resumes Buying of comScore Stock

Aug 16 2016

Marcomms giant WPP has resumed its buying of comScore stock, with the purchase of a further 120,000 at c.$26 apiece last week. The measurement firm's share price has dropped by a third since January this year. More

Former GE Exec Launches Market Intelligence Service

Aug 16 2016

GE veteran Anoop Bhatia has launched a market intelligence company, Nowigence, offering real-time dashboard access to tailored, sector-based summaries of news culled from nearly three million news items each day. More

MARU/VCR&C Hires Sales Leader

Aug 16 2016

In Canada, communities and MR technology provider MARU/VCR&C has appointed Dean Devlin as SVP of Sales. More

Partners Target App User Experience

Aug 16 2016

App metrics firm Apteligent has integrated its product with the Leanplum mobile marketing platform, providing users with a combined solution for reducing app churn and retaining customers. More

New Lotame Platform Gives Access to Consumer Profiles

Aug 16 2016

Data management platform (DMP) provider Lotame has launched Data Stream, which provides real-time access to 'billions' of consumer profiles from the firm's global data exchange; and the option to combine the profiles with users' own first-party data. More

Cincopa Adds Web Traffic Heatmaps

Aug 16 2016

Video technology company Cincopa has launched a heatmap tool, promising to help web site developers and marketers analyse traffic patterns and improve engagement. More

Jigsaw / TLE Parent Back on Firm Ground

Aug 15 2016

Marketing group Enero - the parent of insight agencies Jigsaw and The Leading Edge (TLE), has followed strong 2016 results with an announcement that it is back in the mood for acquisitions - following a seven-year period in which it battled for survival. More

Research Now Partners with FocusVision

Aug 15 2016

Digital data collection firm Research Now has partnered with MR technology group FocusVision, and will use its Decipher mobile-first survey design and data collection tool, alongside advanced reporting and visualization capabilities. More

AOL ONE Exec Joins Real-Time TV Analyst Samba

Aug 15 2016

Samba TV, which provides real-time audience driven advertising and media analytics, has appointed Dan Ackerman as Chief Revenue Officer. He was previously SVP at AOL's data management platform ONE. More

Madison Logic Adds Analytics to B2B Marketing Tool

Aug 15 2016

New York-based B2B purchase intent analyst Madison Logic has upgraded its Activate ABM marketing platform with the addition of attribution and engagement analytics. More

IAB's Manners Returns to Agency Side

Aug 15 2016

Perth, Australia-based ad agency Marketforce has appointed Alice Manners, until recently CEO of the country's IAB (Interactive Advertising Bureau), as its new Chief Digital Officer. More

ZappiStore Hires Franco as VP Americas Eastern Region

Aug 12 2016

In the US, MR app marketplace ZappiStore has appointed Julio Franco as Vice President Americas for the Eastern Region. More

Toluna Opens in Dubai, Hires Kobeissi as MENA GM

Aug 11 2016

Online community and survey tech provider Toluna has opened an office in Dubai, UAE, where it has hired former employee Nader Kobeissi as General Manager. More

SoapBoxSample Launches DocThought Physician Panel

Aug 11 2016

SoapBoxSample, the online sampling division of US-based data collection firm ISA, has launched a new physician panel called DocThought. More

Fulgoni Named comScore CEO Amid Accounting Probe

Aug 10 2016

comScore has moved co-founder Gian Fulgoni into the role of Chief Executive Officer, following an internal accounting investigation which is now in its sixth month. He replaces Serge Matta, who will now serve as Executive Vice Chairman and Advisor to the CEO. More

Initiative Uncovers Factors Influencing Consumer Journeys

Aug 10 2016

Interpublic-owned agency Initiative UK has developed a tool called Decision Trees, to uncover hidden factors that influence a customer's path-to-purchase, and measure buying against metrics such as the chances of repeat purchases and recommendations. More

Paradigm Sample Hires Millennial Mix Founder as CRO

Aug 10 2016

US-based Paradigm Sample has hired Millennial Mix (MMX) founder Andy Pyle as Chief Research Officer, to help expand its capabilities across survey programming, testing and analysis. Following Pyle's appointment, Paradigm Sample will resell the MMX Insights Panel as part of its service. More

Big Sofa Hires Amanda Boote, Prepares for US Opening

Aug 9 2016

In the UK, video big data technology specialist Big Sofa has hired former Infotools exec Amanda Boote for its newly created role of Global Head of Marketing and Business Development, as it readies to open its first office in the US. More

GfK Lowers Sights for 2016 as First Half Disappoints

Aug 5 2016

GfK has announced that its results for the first six months of the year are 'below prior year's financials for the same reporting period', and warns it is no longer likely that group sales growth will outperform the market. More

Confirmit and Sytel Launch New CATI Solutions

Aug 5 2016

Online MR software company Confirmit and predictive dialing specialist Sytel have jointly developed a series of new CATI features (Computer Assisted Telephone Interviewing), promising improved productivity and flexibility. More

Zeta Buys Acxiom Impact

Aug 5 2016

Data-driven marketing tech firm Zeta Interactive has acquired Acxiom's cross-channel marketing solutions business Impact. Terms of the deal were not disclosed. More

Lucid Hires London Bus Dev Leader

Aug 5 2016

Sampling automation provider Lucid has hired Emel Mohammadally as Executive Director of Business Development at its office in London. More

Accenture Opens Government Client Co-Creation Studio

Aug 5 2016

Global management consultancy Accenture has launched an ideation and innovation studio in Washington DC, where it can collaborate and co-create with government clients. More

FocusVision Promotes and Recruits in US

Aug 5 2016

Research technology and services group FocusVision has promoted Jonathan Tice to the role of SVP of North American Sales, while sensory research specialist Michael Kuehne joins as Senior Research Strategist. More

Liquidus Partners with Political Data Providers

Aug 5 2016

In the US, digital marketing solutions agency Liquidus Marketing has joined forces with a number of political data providers, to offer marketers access to audience data segments such as party affiliation, demographics and geography, propensity to vote, and past voting behavior. More

Airbnb Opens Innovation Studio

Aug 4 2016

Accommodation rental marketplace Airbnb has launched an innovation and design studio called Samara, tasked with developing new ideas and services to support its community. More

AAP Buys Media Intelligence Agency Mediaverse

Aug 4 2016

Australian news agency AAP has acquired Melbourne-based media intelligence specialist Mediaverse, which it will merge with its own media analysis arm MRG (Media Research Group). Terms of the deal were not disclosed. More

PlaceIQ Adds MasterCard Location-Based Payer Insights

Aug 4 2016

New York-based location intelligence firm PlaceIQ has enhanced its technology with the addition of location-based spending data from MasterCard's insights arm MasterCard Advisors. More

Xaxis Promotes Mentasti to LatAm CEO

Aug 4 2016

WPP audience profiling and targeting division Xaxis has promoted Lucas Mentasti to the role of Chief Executive Officer, Latin America. More

Opera and Acxiom Aim for Deeper Customer Insight

Aug 3 2016

US-based big data specialist Opera Solutions has partnered with enterprise data and analytics firm Acxiom, to offer clients a deeper understanding of their customers. More

Launch for Nielsen's Social Media Ratings

Aug 3 2016

Nielsen has launched its Social Content Ratings service, announced in January as a replacement for Twitter TV Ratings, and providing a measure of program-related social media activity across both Facebook and Twitter. More

Partners Use Off-line Data for Online Targeting

Aug 3 2016

Video audience analytics firm Visible Measures has partnered with customer data 'onboarding' specialist LiveRamp, to enable brands to utilize their off-line data for targeted digital media campaigns. More

Unmetric Adds Facebook Reach and Impressions

Aug 3 2016

New York-based social media intelligence firm Unmetric has added Facebook post reach and impressions data to its Analyze platform, enabling analysts to benchmark competitors' Facebook post data against their own. More

Socialbakers Debuts Olympic Games Scoreboard

Aug 3 2016

Social media monitoring firm Socialbakers has developed a scoreboard through which to compare Olympic athletes and national teams' social media support from their fans, with the number of medals won. More

Market Intelligence Firm Wiland Gets Buy-Back Funds

Aug 3 2016

In the US, market intelligence and data services firm Wiland has raised $30.6m through a securities offering, for use in buying back $20m worth of common stock from shareholders. More

Kroger's 84.51 Buys Analytics Firm Market6

Aug 2 2016

Consumer data specialist 84.51 degrees has acquired predictive analytics company Market6, with which it will merge. Terms of the deal were not disclosed. More

OnePoint Brings In TNS Veteran Carbone

Aug 2 2016

Mobile survey technology provider OnePoint Global has appointed former TNS North America Chief Financial Officer Rick Carbone as Corporate Advisor and interim CFO. More

dunnhumby Ventures Invests in Pulsate

Aug 2 2016

Mobile marketing platform Pulsate has closed a $1.5m round of funding from dunnhumby Ventures and PayPal, along with Enterprise Ireland and other private investors. The firm has also launched a suite of tools for mobile app engagement, analytics and location-based targeting. More

Dub Hires in US and UK

Aug 2 2016

Online qual software and services provider Dub has appointed Simona Kats as Senior Research Consultant in the US, and Gareth Mellor as Marketing Manager in the UK. More

Evergage Launches Data Aggregation Hub

Aug 2 2016

In the US, real-time personalization and behavioral tracking specialist Evergage has launched a solution to help marketers make sense of and act on customer data gathered from disparate sources such as CRM systems, e-mail platforms, ad networks, and point-of-sale information. More

Tobii Continues Sales Rise, Losses Due to Investment

Aug 1 2016

Stockholm-based eyetracking technology firm Tobii has reported first half 2016 sales of SEK 493m ($US 57.5m), up 11 percent at constant currency. Continuing high investment in the Tobii Tech division outweighed profits elsewhere to leave an operating loss of SEK -46m. More

dataSpring Launches Mobile Survey App

Aug 1 2016

Online panel and survey software firm dataSpring has launched its first mobile survey app, known as surveyon. The app promises rapid turnaround surveys along with a new approach to driving panelist engagement. More

Dallas Proximity Targeting Firm Acquired

Aug 1 2016

Two Dallas, Texas-based ad tech companies are combining, with the acquisition of Meteora Media by StaMedia Group. The buy adds the former's customized audience targeting and segmentation software to the latter's ad management, customer engagement and prospecting tools. More

New Polish Leader for Norstat

Aug 1 2016

Panels and research fieldwork provider Norstat has appointed Michal Junik as its MD in Poland, replacing Mariusz Mroczek, who is leaving the company. More

Data Firm Reltio Looks for Rapid Expansion

Aug 1 2016

Data management platform provider Reltio has raised $22m in Series B funding, for use in growing its workforce and its speeding its global expansion. More

Netquest Hires Lacerda as Portugal Country Manager

Jul 29 2016

Iberian and Latin American online panel specialist Netquest has appointed Joana de Lacerda as Country Manager in Portugal. More

DataMentors Debuts Car Buyer Targeting Tool

Jul 29 2016

US firm DataMentors has launched a mobile marketing solution called Relevate Signals, to enable automotive dealerships to target actual customers during the 48 to 72-hour period when they are making a car buying decision. More

Movable Ink Hires Former Forrester Principal Analyst

Jul 29 2016

In the US, contextual e-mail targeting specialist Movable Ink has hired former Forrester Research exec Rob Brosnan as Vice President of Strategy. More

Another Year of Rapid Growth for Britain's DJS

Jul 28 2016

In the UK, full service agency DJS Research has reported a 17% increase in annual turnover from £3.6m to £4.2m for 2015/16. More

FocusVision Adds Survox IVR to Decipher Surveys

Jul 28 2016

In the US, research technology firm FocusVision has integrated the Survox IVR (interactive voice response) multi-mode survey tool into its platform, to enable users of its Decipher survey software to add automated phone interviewing to any online study. More

New Matomy Mobile Ad Agency Taps App Usage Data

Jul 28 2016

Israeli online ad targeting company Matomy Media Group has launched a mobile ad agency called mtmy, which will collate app usage and behavioural data to generate insights and target audiences across multiple channels. More

comScore Rolls Out Enhanced Plan Metrix in US

Jul 27 2016

comScore has enhanced its monthly syndicated Plan Metrix solution in the US, with the addition of mobile data insights, combining online behavior data and detailed off-line information. More

CEO Promotions at Xaxis

Jul 27 2016

WPP's audience profiling and targeting division Xaxis has promoted Nicolas Bidon to the role of Chief Executive Officer, EMEA, with Jana Kusick taking his old role as Global CEO of ad targeting subsidiary plista. More

Carmel is First Chief Data Officer at POSSIBLE

Jul 27 2016

In the US, WPP-owned digital agency POSSIBLE has promoted Jason Carmel for the newly created role of Chief Data Officer. More

SSI Expands LatAm Panel Via Club Premier Partnership

Jul 27 2016

Research data and technology firm SSI has partnered with Mexican rewards program Club Premier to add the latter's four million members to new Latin American scheme Opina y Acumula (Give Your Opinion and Earn), through which members earn points in exchange for participating in surveys. More

Influencer Platform Secures Growth Funds

Jul 27 2016

In the US, data-based influencer marketing platform Influential has raised a $5m Series A round of funding, which it will use to ramp up its team and continue product development. More

Brandwatch Debuts Influencer Analytics Tool

Jul 27 2016

Enterprise social media intelligence specialist Brandwatch has launched a product to help marketers identify and target influencers and networks, and to spot trends. More

Nielsen Revenues Up 4.5 Percent in Q2

Jul 26 2016

Nielsen has reported a 2.4% increase in second quarter revenues to $1.596bn, with both its Buy and Watch businesses providing a 'solid performance'. On a constant currency basis, revenues were up 4.5%. More

Ipsos Reports First Half Organic Growth

Jul 26 2016

Ipsos has reported first half 2016 revenue of EUR 833.6m, equivalent to 3 percent organic growth once currency effects are excluded. The result is an improvement after a flat 2015. More

DigitalMR Hires First Chief Technology Officer

Jul 26 2016

In London, tech market research company DigitalMR has appointed Maksim Sipos as its first Chief Technology Officer, responsible for the adaptation and technical delivery of its listening247 and communities247 tools, and its DIY software-as-a-service offering. More

Join the Dots Tools Up to Fight Tech Overload

Jul 26 2016

Manchester, UK-based consumer insight agency Join the Dots has introduced a range of techniques to combat what it calls 'communications saturation' - experienced by consumers since the introduction of smartphones and the increasing use of social media. More

Research Now Debuts In-App Measure

Jul 26 2016

Research Now has added an in-app media measurement solution to its ADimension suite of products, allowing brands to gain access to exposure identification through device IDs, while determining the effectiveness of a campaign's performance across multiple publishers and ad networks. More

Dentsu Aegis Buys B2B Marketing Agency gyro

Jul 26 2016

Marcoms group Dentsu Aegis Network has acquired full service B2B marketing agency gyro, which offers creative services combined with media planning and buying expertise, data and analytics, content, and search. Terms of the deal were not disclosed. More

Nielsen Book Opens ISBN Store

Jul 26 2016

In the UK and Ireland, publishing data analyst Nielsen Book is launching an online site called the 'ISBN Store', where publishers and self-published authors can purchase ISBNs (International Standard Book Numbers) and related services. More

Yahoo! Sold to Verizon

Jul 25 2016

US telecoms giant Verizon Communications Inc. has agreed to purchase the core web assets of Yahoo!, for around $4.8bn. Stakes in two other businesses worth around $40bn between them are not included in the deal. More

Shazam and Partners Working on Radio Ratings

Jul 25 2016

Music and TV recognition app Shazam is working with five US broadcasters to develop a radio audience measurement solution for the country. More

Shop Direct Hires Customer Intelligence Lead

Jul 25 2016

UK online retailer Shop Direct has appointed has appointed McKinsey & Company junior partner Assi Gol to lead its customer intelligence teams. He replaces Dene Jones, who left the company earlier this year. More

Job Cuts Expected at Compete

Jul 25 2016

Around seventy staff are expected to lose their jobs at Boston-based web analyst Compete Inc., according to a statement from the company. More

Funds for Liverpool Analytics Firm

Jul 25 2016

Liverpool, UK-based data firm Ruler Analytics has received a 'six-figure' investment from The North West Fund for Digital & Creative, managed by AXM Venture Capital. Funds will be used to recruit, scale infrastructure and roll out the firm's product internationally. More

Key Promotions and Hires at Consumer Data Firm

Jul 25 2016

Cincinatti-based consumer data and engagement specialist 84.51 degrees has made three hires and announced three promotions. The latter are Meredith Ficks, promoted to Capability Director, Jeffrey Hetzel, who becomes Data Delivery Director and Ali Hodek who is now Client Lead. More

Magid Abraham Steps Down as comScore Chairman

Jul 22 2016

comScore co-founder Magid Abraham has resigned as Executive Chairman of the Board, to focus on his new role as Executive Chairman of wearable technology developer APX Labs. He will remain on the comScore Board for the remainder of his term, which expires in 2018. More

Former HomeAway COO is New SurveyMonkey President

Jul 22 2016

DIY online survey platform SurveyMonkey has appointed former HomeAway COO Tom Hale as President, overseeing engineering, product, product marketing, user experience and growth. More

Visible Measures Debuts Video Viewing Forecaster

Jul 22 2016

US-based video analytics firm Visible Measures has launched a feature called the Industry Forecaster, which predicts video viewership trends for specific industries, up to 28 days into the future. More

Sprinklr Valued at $1.8bn after Further Investment

Jul 21 2016

New York City-based social media tracking specialist Sprinklr has secured a $105m round of funding, valuing the company at $1.8bn. More

DoubleVerify Launches New Authentication Solutions

Jul 21 2016

Online ad verification specialist DoubleVerify has launched a suite of media authentication services called IQ Advanced Solutions, which it says will increase the transparency and performance of video and display advertising across both mobile and desktop platforms. More

Lexalytics Rolls Out Pharma Industry Pack

Jul 21 2016

US text mining and analytics software firm Lexalytics has launched the Pharmaceutical Industry Pack, to help the sector's marketers, researchers and data analysts gain insights into unstructured data from social media, news outlets, surveys and other text. More

Usability247 Adds to Board

Jul 21 2016

In London, multi-platform usability testing specialist Usability247 has added Saul Annett as a new member of its Board, responsible for commercial and corporate social responsibility activities. More

OzTAM Extends Nielsen Contract, Grows TAM Panels

Jul 20 2016

Australian TV audience measurement (TAM) body OzTAM has extended Nielsen's contract to supply TAM services in the country's five mainland capital cities and nationally for subscription TV (STV); and is also increasing the number of homes in its TAM panels by 50 per cent. More

IAB Chief Guy Phillipson to Leave in January

Jul 20 2016

In the UK, IAB Chief Executive Guy Phillipson is stepping down from the role next January, after twelve years heading the industry body. He says he plans to stay involved in the media sector through advisory and non-exec roles. More

Nielsen Adds Third-Party Viewability to Ad Ratings

Jul 20 2016

Nielsen is integrating viewability measurement from multiple providers such as DoubleVerify, Integrated Ad Science, and Moat, to its Digital Ad Ratings service. More

Kochava Relocates HQ to Prepare for Growth

Jul 20 2016

US-based Kochava, which provides mobile campaign attribution analytics and optimization, is moving to newly-built headquarters in the ski resort town of Sandpoint, Idaho; and says it aims to hire an additional twenty employees by the end of the year. More

NPD Group Adds GfK MRI Data to BrandLink

Jul 20 2016

In the US, retail information firm The NPD Group has added data from consumer and media research specialist GfK MRI to its BrandLink tool, to help users predict the likelihood that a celebrity will resonate with fans of specific brands. More

Kantar Media Enhances Real-Time Ratings

Jul 20 2016

In London, Kantar Media has updated its real-time ratings capabilities with new features to make it easier for broadcasters to interpret and analyse audience data on their smartphones, tablets and PCs, and to assess how programmes are being received by the audience. More

Future Thinking Debuts Behaviour Change Model

Jul 20 2016

UK agency Future Thinking has launched an approach which promises to quantify, predict and explain a consumer's likelihood to alter their current behaviour. More

Decision Resources Launches 'Ask DRG' App

Jul 20 2016

US-based pharma research firm Decision Resources Group (DRG) has launched an app called the 'Ask DRG Insights Platform', giving clients healthcare market data on a modular basis. More

Friend is New President of Market Research Council

Jul 19 2016

In New York, media and entertainment research veteran Bruce Friend has been named President of the Market Research Council (MRC). More

Accenture Buys Digital Services Firm MOBGEN

Jul 19 2016

Global management consultancy Accenture has acquired digital services firm MOBGEN, which offers advanced analytics, mobile strategy and usability testing. Terms of the acquisition were not disclosed. More

Lewis Launches 'Observa' Analytics Arm

Jul 19 2016

Global communication agency Lewis has launched an analytics division called Observa, providing clients with a modular suite of tools to uncover audience intelligence, brand reputation, media and influencer relations, as well as market opportunities. More

Star India Invests in Analytics Firm Sagacito

Jul 19 2016

In India, predictive analytics and data science start-up Sagacito Technologies has secured c.$10m in a round of investment from Star India, a media and entertainment company owned by Rupert Murdoch's 21st Century Fox. More

Grass Roots and QuestBack Debut Tune Feedback Tool

Jul 19 2016

Mystery shopping and performance improvement firm Grass Roots has teamed up with Enterprise Feedback Management (EFM) specialist QuestBack to launch a packaged survey solution called Tune, to enable brands to listen to and act on customer feedback. More

BrainJuicer on Upward Curve Again

Jul 18 2016

UK-based agency BrainJuicer has reported revenue up 13 percent, or 9 percent at constant currencies, in a trading update for the first half of the year. Gross profit growth was in double figures, with the Americas and Continental Europe leading the way. More

Small Bonus for Sorrell

Jul 18 2016

WPP Chief Executive Sir Martin Sorrell, 71, and his wife Cristiana are expecting their first child together in November. More

Hire and API Launch for Social Media Analyst

Jul 18 2016

Social media measurement firm Simply Measured has launched an API designed specifically for marketing teams; and has appointed former Forrester analyst Nate Elliott as a Product Advisor. More

Tech Firm Buys Social Media Specialist Attentive.ly

Jul 15 2016

In the US, social media listening software developer Attentive.ly has been acquired by non-profit technology company Blackbaud. Terms of the deal were not disclosed. More

GameAnalytics Acquired by Mobvista

Jul 15 2016

Gamer behaviour analyst GameAnalytics has been acquired by mobile ad platform Mobvista for an undisclosed sum. More

Turner Hires C4's Cosa for Insights Role

Jul 15 2016

The Europe, Middle East and Africa (EMEA) division of broadcaster Turner has hired Channel 4 insight exec Pedro Cosa for a newly created role, Vice President Insights & Analytics. He will join the firm in September. More

MaritzCX Launches Social Media Response Tool

Jul 15 2016

Customer experience software and services provider MaritzCX has launched a solution called SocialCX, through which CX professionals can manage and increase positive reviews on social media. More

Gain Theory Names New EMEA Leader

Jul 15 2016

WPP's marketing foresight consultancy Gain Theory has promoted Alan Bloodworth to the role of Chief Executive Officer for Europe, Middle East and Africa. More

$8m Funding for Customer Lifetime Value Start-Up

Jul 15 2016

US-based Amplero, which offers a predictive customer lifetime value (CLV) management platform, has closed an $8m Series A round of funding. The money will be used to boost presence in the telecoms sector and expand into gaming, banking and subscription software. More

SurveyMonkey Debuts Election Tracking Product

Jul 15 2016

DIY online survey platform SurveyMonkey has launched an election tracking polling product, giving subscribers access to polling data for the 2016 US Presidential, Senate and Gubernatorial elections. More

Lumi Launches 'QuickSay' Respondent Engagement App

Jul 14 2016

UK-based mobile survey tech firm Lumi has launched a respondent engagement tool called QuickSay, designed to enhance panellist engagement and ensure fewer dropouts. More

Neustar Hires Walmart's Data Chief

Jul 14 2016

In San Francisco, consumer data provider Neustar has hired former Walmart data scientist Venkat Achanta for a newly created role, Chief Data and Analytics Officer. More

Flashpoint Gets Funds for 'Dark Web' Insights

Jul 14 2016

Business intelligence provider Flashpoint has raised $10m in a Series B round of funding, which it will use to expand into the field of business risk intelligence, delivering insights from the 'dark web' across client enterprises. More

UberMedia Debuts 'Optimal GeoSpace' Targeting

Jul 14 2016

US-based mobile insights and ad platform UberMedia has launched a location data targeting and measurement tool called Optimal GeoSpace. More

US Senator Raises Pokémon Go Privacy Concerns

Jul 13 2016

US Democratic Senator Al Franken has written to the CEO of Niantic, the company behind smartphone game Pokémon Go, demanding information regarding the record-breaking app's privacy settings. More

Mopinion Secures Expansion Funds

Jul 13 2016

Netherlands-based customer feedback specialist Mopinion is set to expand, after receiving an undisclosed amount of investment from Capital Mills. The funds will be used to further develop Mopinion's technology and roll it out to other European countries and the USA. More

Neustar and DISH in Addressable Ad Targeting Deal

Jul 13 2016

US-based consumer data provider Neustar has expanded into the addressable TV ad targeting and measurement market through a partnership with DISH Media Sales. More

Foreman Adds NED Role at Veylinx

Jul 13 2016

Former ESOMAR President Dan Foreman has taken on another Non-Executive Director role, this time with Amsterdam-based consumer insights platform Veylinx. More

Maru/edr Debuts Visual Semiotics Research Tool

Jul 12 2016

UK-based Maru/edr - previously known as eDigitalResearch - has launched a digital visual semiotics research tool, to measure and quantify customers' emotional response to brands and products. More

CMNTY Adds Virtual Reality Module

Jul 12 2016

Netherlands-based community research software provider CMNTY has added a Virtual Reality module to its platform, to enable companies to measure consumer retail experiences, gather product feedback, and understand opinions about public spaces. More

DIY Specialist Aha! Relocates to Historic Ford Building

Jul 12 2016

In Michigan, USA, DIY online qual platform Aha! has relocated to the historic Ford Valve Plant building in Northville. More

FocusVision Names Lead Research Strategist

Jul 12 2016

In the US, research technology and services group FocusVision has appointed former Added Value SVP Zoë Dowling as Lead Research Strategist. More

Research Now in US Shopper Intelligence Deal

Jul 12 2016

Research Now has partnered with category management and shopper insight specialist Lucros Partners, and will sell its Shopper Intelligence platform in the US. More

WPP's Grey Buys Majority Stake in Famous

Jul 11 2016

WPP-owned ad network Grey Group has acquired a majority stake in the holding company of Brussels-based creative agency Famous, whose big data services include web analytics, customer segmentation, A/B testing and social media measurement. Terms of the deal were not disclosed. More

IAB Launches Data Maturity Model

Jul 11 2016

In New York, the Interactive Advertising Bureau (IAB) and its Data Center of Excellence have launched a benchmarking system called the IAB Data Maturity Model, enabling users to determine how 'sophisticated' is their use of data. More

Webtrends Launches Big Data Connector

Jul 11 2016

Digital analytics specialist Webtrends has launched a big data tool called the Infinity Data Connector, allowing brands to collect and feed visitor-level analytics data from web sites, mobile apps and connected devices into on-premise or cloud-based big data stores. More

SMI's Automated Eye Tracker Launches Out of Beta

Jul 11 2016

In Germany, computer vision technology developer SensoMotoric Instruments (SMI) has launched its ASGM analysis solution for mobile eye tracking out of private beta. More

MR Sector Archive Charity Appeals for Historical Data

Jul 11 2016

New charity The Archive of Market and Social Research (AMSR) is appealing for those within the MR sector to get in touch regarding any historical industry material or records they hold, which might be suitable for inclusion in its collection. More

MARU/VCR&C Expands Retail and Shopper Insights Arm

Jul 6 2016

Technology and insight communities business MARU/VCR&C has appointed Blake Burrus as Senior Vice President of its Consumer, Retail and Shopper Insights practice. More

Crowdtech Expands to UK

Jul 5 2016

Amsterdam-based online research technology provider Crowdtech has expanded to central London, with the appointment of former Instantly exec Kieren Unwin as UK Director, tasked with spearheading the firm's expansion across the territory. More

Kantar Gains Foothold in Iran via Rahbar Bazaar Deal

Jul 4 2016

Kantar has expanded to Iran through a partnership with Tehran-based full service agency Rahbar Bazaar. More

Clarabridge Enhances Customer Intelligence Platform

Jul 1 2016

Customer experience management (CEM) and text analytics specialist Clarabridge has added a number of new features to its customer intelligence platform, to make it easier for clients to use their customer feedback data. More

i-view Opens New London Facility on The Strand

Jun 30 2016

Viewing facility firm i-view has opened a new Central London-based operation on The Strand, following a six figure round of funding from HSBC. The firm is also planning to launch further operations across Europe and expand its UK team. More

Toluna Adds Concept Testing and Video Hosting to QuickSurveys

Jun 29 2016

Online community and survey tech provider Toluna has added new concept testing and secure video hosting features to its DIY survey platform QuickSurveys. More

Privacy Shield Strengthened

Jun 27 2016

The EU and US have agreed changes to the Privacy Shield data protection framework. The revised version gives more detail on specific conditions under which US intelligence services might have to collect data in bulk, and introduces a new, independent privacy official. More

Hires and Promotions for US Consumer Data Firm

Jun 27 2016

Consumer data specialist 84.51 degrees, the firm which grew out of dunnhumbyUSA, has appointed three people, and promoted Molly Hjelm and Lisa Barnes to Director level, strengthening its Brand Media offering. More

UK's Future Thinking Invests in Bulgarian Expertise

Jun 27 2016

UK-based agency Future Thinking has acquired Bulgaria's GemSeek Consulting Ltd, a specialist in data science, advanced analytics and customer experience research including NPS. More

Causemedia Floats Data-Driven Marketing Firm

Jun 24 2016

In the US, marketing group Causemedia has launched a new marketing and technology company called Matchfire, which it says will 'blend strategic creative services with technical solutions and data-driven insights'. More

InMobi Pays $950k to Settle FTC Privacy Case

Jun 23 2016

Singapore-based mobile ad company InMobi has agreed to pay $950k and implement a rigorous internal privacy program to settle US Federal Trade Commission charges of large scale unauthorised location tracking, for ad targeting purposes. More

UK Launch for Dapresy

Jun 23 2016

MR presentation and visual analysis specialist Dapresy is opening a London office, its first in Britain, and has appointed Marc Chester as Director, UK. More

Hearst Opens Out Real-Time Targeting Tool

Jun 23 2016

US media group Hearst is to offer its trending content ratings platform Buzzing[at]Hearst, developed over two years in-house, to third parties, allowing advertisers to target its audiences. More

Kantar Worldpanel in Facebook Ad Assessment Deal

Jun 23 2016

Shopper behaviour division Kantar Worldpanel has formed a global partnership with Facebook, integrating the latter's data on mobile ad exposure data with the former's Consumer Mix Model (CMM) service. More

HCD Rolls Out 'Mood Mapping' Technique

Jun 23 2016

Neuroscience specialist HCD Research has launched a product optimisation model, using three-dimensional 'Mood Mapping' - measurement and assessment of consumers' emotional responses based on unconscious physiological changes. More

TNS Probes the Mystery of 'Last Minute Swing'

Jun 22 2016

With the UK's 'Brexit' referendum vote looming tomorrow, TNS has revealed details of an Election Day Voter Panel of 200 people intending to vote. The Panel aims to investigate the reasons for the much-discussed phenomenon of 'last minute swing', apparently common in referenda and elections. More

KPMG Launches Insight and Innovation Centres in Aus

Jun 22 2016

Professional services and consulting giant KPMG is to open an Innovation Lab in Sydney, Australia, and two clients Insight Centres in Sydney and Melbourne, starting in September this year. More

Nielsen Integrates Key Panel Data to Enhance N-Score

Jun 22 2016

Nielsen has enhanced its N-Score celebrity influence tracking tool, adding a 'Fan Affinity' score which it says will provide a 360 degree view of the media consumption and purchasing habits of fans. More

SocialSphere Upgrades Analytics Tool

Jun 22 2016

US-based public opinion and social media analytics specialist SocialSphere has upgraded its ORBIT software-as-a-service solution to provide more detailed analysis of anonymized and aggregated Facebook topic data - including posts, likes, comments and shares. More

Nielsen Completes Repucom Buy

Jun 21 2016

Nielsen has completed the acquisition of sports measurement and intelligence provider Repucom, whose sponsorship data will be combined with the new parent's buyer intent and purchase data to provide clients with deeper understanding of the sports industry. More

Apple Adding Bad Data to Give Good Privacy

Jun 21 2016

Apple is making widespread use of 'differential privacy' to protect individual identities while deriving useful insights from statistics. The technique involves adding incorrect 'noise' to big data, making it far more difficult to identify those supplying it. More

Spanish Perch for Qnary

Jun 21 2016

Reputation management technology company Qnary (pronounced 'Canary') has opened its first European offices in Madrid and Barcelona. More

Condé Nast Tool Links Buying to Media Consumption

Jun 21 2016

Magazine publisher Condé Nast has launched Spire, an ad targeting and optimisation solution powered by the data and insights platform of its sister company 1010data. More

Senior Hire and Promotions for FocusVision

Jun 21 2016

MR tech company FocusVision had appointed former Coca-Cola researcher Dave Singleton to its Board, and promoted Revelation founder Steve August to CMO and Decipher exec Braden Johnstone to SVP of Operations. More

GfK Partners for New Boston UX Studio

Jun 21 2016

GfK and MR facilities operator Fieldwork have teamed up to launch a new user experience (UX) research studio in Boston's MetroWest area. More

Nielsen Marketing Cloud Rolls Over Europe

Jun 20 2016

Nielsen has launched its Marketing Cloud in Europe. The platform, which combines analytics, data management, planning and marketing activation, will be available immediately in the UK and France, to be joined soon by Germany, Italy and Spain. More

IRI Extends Natural Products Partnership

Jun 20 2016

Retail data giant IRI has extended its long-running partnership with natural, organic, and specialty products insight provider SPINS, to launch a new Shopper Intelligence solution for natural retailers. More

New Smartphone Eyetracking System Developed

Jun 20 2016

A team of researchers at MIT and the University of Georgia have developed software which will allow ordinary smartphones to be used for eyetracking research More

Senior Shuffle for AudienceScience

Jun 20 2016

US company AudienceScience has made three senior appointments, as it expands its global presence. Chairman Bill Gossman adds the role of CEO, replacing Mike Peralta who becomes Chief Strategy Officer; while David De Simone joins as COO, and Patrick Reilly as VP Enterprise Sales. More

Ad Fraud Fighter Forensiq Acquired

Jun 20 2016

Impact Radius, which provides digital marketing and affiliate solutions, has acquired ad fraud prevention specialist Forensiq. More

Nielsen BASES Forecasting Model Complete MASB Audit

Jun 17 2016

US-based cross-industry forum the Marketing Accountability Standards Board (MASB) has assessed Nielsen's BASES innovation sales forecasting model through its Marketing Metrics Audit Protocol - the first such model to go through the audit. More

Launch for BrainJuicer's System 1 Creative Agency

Jun 17 2016

BrainJuicer has officially launched its 'System1 - Feel More: Buy More' creative agency, which taps the group's work in behavioural science and its belief that the emotional, instinctive 'System 1' brain trumps the rational, evaluative 'System 2' brain when consumers make brand choices. More

Luth Research Debuts DIY Sample Selection Tool

Jun 17 2016

US-based digital data tracking specialist Luth Research has launched a self-service platform called 'ZQ Now', to help users define and access online and mobile behavior-based survey samples. More

Firms Link Employee Surveys to Business Transformation

Jun 17 2016

In the UK, employee engagement and staff survey specialist IBM Kenexa has partnered with business transformation firm Emenex, to deliver end-to-end survey and consultancy services based on its Smarter Workforce suite of products. More

Myers Joins Board at Marketing Sciences

Jun 17 2016

In the UK, Creston-owned agency Marketing Sciences Unlimited has promoted neuroscience man Andy Myers to its Board. More

xAd Launches Store Visit Analysis Platform

Jun 16 2016

In the US, ad targeting specialist xAd has launched a real-time location intelligence platform called MarketPlace Discovery, which provides visual insights into foot traffic behavior in the physical world. More

Partnership for On Device and Adbrain

Jun 16 2016

London-based mobile research and sample specialist On Device Research has partnered with data intelligence firm Adbrain to create a single source solution measuring the impact of cross-device advertising. More

Twitter Debuts Emoji-based Ad Targeting Feature

Jun 16 2016

Twitter has introduced a solution called Emoji Keyword Targeting for its Twitter Ads service, allowing advertisers to target people who have recently tweeted or engaged with Tweets featuring emojis. More

Merkle Hires Digital Analytics VP in London

Jun 16 2016

In London, data-driven CRM specialist Merkle has appointed Azlan Raj as Vice President, Digital Analytics, responsible for helping expand its Digital Analytics practice in Europe. More

Symphony EYC Acquires Fifth Dimension

Jun 15 2016

Customer insights specialist Symphony EYC has acquired UK-based Fifth Dimension, which offers retailers and CPG manufacturers a range of store planning, 3D store and product visualisation solutions. Terms of the deal were not disclosed. More

Nielsen Catalina Launches CPG Benchmarks

Jun 15 2016

In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has released what it describes as the 'first ever' consumer packaged goods (CPG) industry benchmarks for return on advertising spend (ROAS) and sales productivity metrics across media type. More

Simmons Adds TV Viewing Data to National Consumer Study

Jun 15 2016

US-based Simmons Research has integrated national TV viewing data into its National Consumer Study (NCS). More

Facebook Debuts Store Visit and Sales Measures

Jun 15 2016

Facebook has launched three new solutions intended to drive people to brick and mortar shops and measure the number of shop visits and in-store sales following a Facebook mobile ad campaign. More

Gain Theory Appoints New Worldwide CEO

Jun 15 2016

Year-old WPP consultancy Gain Theory has promoted Manjiry Tamhane to the role of Worldwide CEO. She succeeds Jason Harrison, who is moving to lead the new GroupM agency Team Arrow Partners. More

Confirmit to Embed Affectiva Emotion Measure

Jun 14 2016

Research software firm Confirmit and facial analysis specialist Affectiva have partnered to help clients understand the role of emotion in driving consumer spending and loyalty. More

New Nielsen Video Ad Tool Combines Neuroscience Methods

Jun 14 2016

In the US, Nielsen Consumer Neuroscience has launched a suite of tools called Video Ad Explorer, which uses a variety of neuroscience technologies to predict in-market consumer sales and behavior. More

Dutch TV Body SKO and Kantar Deliver Multi-Screen TV 'First'

Jun 14 2016

Netherlands TV industry body Stichting KijkOnderzoek (SKO) and Kantar Media have rolled out what they describe as the 'first TV currency in the world' to deliver reach and GRPs (gross ratings points) for ad campaigns and commercials across all screens. More

LiveRamp Links Facebook Ad Campaigns to Off-line Sales

Jun 14 2016

Customer data 'onboarding' specialist LiveRamp has integrated with Facebook, to enable users to uncover the link between the latter's ad campaigns and off-line sales, whether in stores, branch offices, contact centers or other brick-and mortar locations. More

Mindshare Hires Nielsen's Cheryl Idell

Jun 14 2016

WPP-owned media agency network Mindshare has appointed former Nielsen EVP Cheryl Idell to run its West Coast operations. More

Personalization Specialist Node Raises Launch Funds

Jun 14 2016

In the US, data personalization specialist Node has raised $7.5m in a round of funding, which it will use to scale its sales and marketing platform in preparation for launch. More

Microsoft to Acquire LinkedIn

Jun 13 2016

Microsoft is to buy LinkedIn Corp for $26.2bn in cash, a premium of just under 50 percent to its Friday closing share price. The firms say LinkedIn will retain its distinct brand, culture and independence. More

Asian Opening and Senior Hires for Medialets

Jun 13 2016

Mobile measurement and attribution specialist Medialets has opened an APAC headquarters in Singapore and announced senior appointments in North America and London. More

OBE for Caroline Plumb

Jun 13 2016

Caroline Plumb, 37, founder and Executive Chair of research and consulting firm FreshMinds, has been awarded an OBE in the Queen's 90th Birthday Honours list, for her services to Business and Charity. More

Korean Office and Hire for Taptica

Jun 13 2016

Israel-based digital ad platform Taptica has further expanded its Asian offering with a new office in Seoul, adding to a recent launch in Beijing; and has appointed Hoon Lee as General Manager in South Korea. More

Two Sales to Proceed Following Cision Verdict

Jun 13 2016

PR software firm Cision has secured antitrust approval for the acquisition of press release distributor PR Newswire from UBM Plc, on condition that it must sell its Agility media contact database. A buyer, Innodata, is already lined up for the latter. More

Data Partnership for Eyeota and Media iQ

Jun 13 2016

Big data modeller Media iQ has announced a global partnership with audience data specialist Eyeota, and will use its segments to help clients optimise their ad campaigns. More

Health Innovator iPug Launches Research Suite

Jun 10 2016

Australian digital health platform iPug has launched a Research Suite, which recruits and engages targeted participants for real-time research. More

Funds and Kantar Deal for Image Analyst Netra

Jun 10 2016

Boston, MA-based Netra, Inc. has closed $1.85m in Series Seed financing, and has announced an agreement to license its IRIS image analysis software to Kantar. More

BCG Partners with Mu Sigma for Big Data Offer

Jun 10 2016

Management advisor the Boston Consulting Group (BCG) has announced a partnership with data science specialist Mu Sigma to help clients using 'cutting-edge big data and analytics solutions' for business transformation. More

Slight Upturn for Kantar in April

Jun 10 2016

In a trading update, WPP says its Data Investment Management division Kantar returned to like-for-like growth in April, after a flat first quarter. Net sales were up 5.8 percent at constant currency, or 0.3 percent like-for-like. For the Group as a whole, the comparable figure was 3.1 percent. More

Crimson Hexagon Offers Simple Social Media Analysis

Jun 10 2016

Social media analyst Crimson Hexagon has launched a real-time social media analysis service called HelioSight. More

S4M Gets MRC First for Post-Click Metrics

Jun 9 2016

Software firm S4M has been granted Media Rating Council (MRC) accreditation for its mobile ad metrics; and says it is the only company so accredited for a number of mobile post-click functions including landings for browsers, and installs and opens for apps. More

Ipsos Healthcare Unveils 'Therapy Mining' Text Tool

Jun 9 2016

Ipsos Healthcare has introduced a text analytics tool called Therapy Mining, which collects, codes and analyses data from blogs and posts on online patient forums. More

A Third of WPP Shareholders Oppose Sorrell's £70m

Jun 9 2016

Around a third of WPP shareholders voted against CEO Sir Martin Sorrell's proposed £70m pay package at yesterday's annual general meeting in London. More

Simpson Carpenter Hires Innovation Leader

Jun 9 2016

UK full-service research and insights consultancy Simpson Carpenter has appointed Joanna Grankin as Development Lead in its Innovation team. More

Quantifind Debuts DIY Chat Influencer Analytics

Jun 9 2016

In the US, brand insights and analytics specialist Quantifind has launched a DIY machine learning solution called SIGNUM Analysis, to enable marketers to identify those consumer conversations that influence purchasing decisions. More

Time Inc. Names Dukker Doty EVP Consumer Marketing

Jun 9 2016

Publishing group Time Inc. has appointed Leslie Dukker Doty as EVP, Consumer Marketing and Revenue, in charge of using consumer data and analytics to reach new customers. More

Funds for 'People-Based' Marketing Firm Signal

Jun 9 2016

US 'people-based' marketing tech firm Signal has raised $30m in a Series E round of funding, which it will use to expand its platform and business globally. More

Behavior Analytics Firm Amplitude Raises $15m

Jun 9 2016

Behavioral data platform Amplitude Analytics has raised $15m in a Series B round of investment, which it will use for recruitment, further product development, and sales and marketing expansion. More

Russia to Ban Foreign-Controlled Ratings Firms?

Jun 8 2016

The Russian state duma is to consider amendments to the country's media law which would prohibit all forms of foreign control of audience measurement, according to online reports. More

Acquisition Drives Creston Insight Revenue Rise

Jun 8 2016

Marcoms group Creston's Communications & Insight team has reported a 12% revenue increase in revenue to £62.9m for the year ending 31st March 2016, with like-for-like revenue up 2% to £57.5 million and an acquisition accounting for much of the rest. More

Luma Opens in Sydney, Expands in Melbourne

Jun 8 2016

Australian brand and communications research agency Luma has opened a new office in Sydney, where it has appointed ad and brand researcher Kate Platter as Client Service Director. The firm has also expanded its team in Melbourne. More

Tariq Mirza Leaves FocusVision

Jun 8 2016

Kinesis' European MD Tariq Mirza has left the business, following its recent takeover by US research technology and services group FocusVision. He is now looking for his next challenge. More

MRC Grants Sizmek Viewability Accreditation

Jun 8 2016

The Media Rating Council (MRC) has accredited digital ad management company Sizmek for its measurement of viewable desktop display impressions. More

New Spending Confidence Index Launches

Jun 8 2016

In the US, Prosper Insights & Analytics has partnered with MacroSavvy to develop an index of consumer confidence and sentiment called the Spending Confidence Index, which integrates psychological and behavioral factors affecting spending. More

Blueshift Launches Personalization Solution

Jun 8 2016

San Francisco-based ad targeting specialist Blueshift has launched a solution to help marketers build personalized recommendations based on real-time interactions at an individual customer level. More

Isentia Announces Asia Pacific Acquisitions

Jun 7 2016

Asia Pacific media monitoring group Isentia has acquired South Korea-based media intelligence firm Social Net Creator for an undisclosed sum. The firm has also completed a 'bolt-on' acquisition in Thailand and is close to finalising company buys in Vietnam and Hong Kong. More

Axis Buys Shopper Insight Firm Cognimatics

Jun 7 2016

In Sweden, store security specialist Axis Communications has spent an undisclosed sum to acquire Cognimatics, whose services include people counting, queue measurement and occupancy estimation. More

JICWEBS Adds Online Video to Viewability Guide

Jun 7 2016

The UK's Joint Industry Committee for Web Standards (JICWEBS) has produced guidelines for products that aim to measure the viewability of online video. More

New App Offers Access to 'Personality' Data

Jun 7 2016

Digital information provider Citizenme has launched a mobile app to enable people to access their own smartphone and social media profile data, providing 'insights into their digital personality traits' and the ability to exchange their data for cash rewards with brands. More

Visual Analytics Firm Qlik to be Acquired for $3bn

Jun 6 2016

Visual analytics company Qlik is to be acquired by equity investment firm Thoma Bravo, in an all-cash transaction valued at approximately $3.0 billion. More

Near Launches Allspark Location-based Audience Measure

Jun 6 2016

Location intelligence platform Near has launched a tool called Allspark, which uses public and proprietary data sets to enable users to visualise and analyse audience location, behaviour, demographic and interest-based data. More

P&G Veteran to Head New Bakamo.Social Swiss Office

Jun 6 2016

Procter and Gamble (P&G) veteran Mahmoud Ghazal has joined qualitative social media research start up Bakamo.Social as Global Head of Operations and Delivery, and will also lead the firm's newly-opened office in Geneva, Switzerland. More

GDCC Hires Glanville as MD of New London CATI Centre

Jun 6 2016

Netherlands-based data collection firm GDCC has appointed Simon Glanville as Managing Director of its newly established 60-seat CATI facility in London. More

Senior Hire for RealityMine

Jun 6 2016

UK-based mobile research technology firm RealityMine has appointed Paul Street as Director, Global Research and Analytics in Toronto, Canada. More

Market Track Buys Pricing Intelligence Firm Channel IQ

Jun 3 2016

In the US, pricing intelligence specialist Market Track has acquired competitor Channel IQ for an undisclosed sum. More

Shareholder Revolt Forecast over £70m Sorrell Deal

Jun 3 2016

After three - relatively - quiet years, City of London analysts believe WPP boss Sir Martin Sorrell will face increased shareholder opposition to his £70m salary and shares package at next Wednesday's Annual General Meeting. More

Launch and More Funds for Analytics Firm DemandJump

Jun 3 2016

In the US, predictive analytics company DemandJump has announced the commercial launch of its artificial intelligence-based marketing platform, while closing an additional $1.8m in a new seed funding round which it will use to expand its sales and development teams. More

MarketSight Partners with Google Consumer Surveys

Jun 3 2016

Users of Google Consumer Surveys will now be able to view and analyse results via a new platform developed by analytics and reporting software firm MarketSight, following a partnership between the two companies. More

Market Force Debuts Eyes:On Mystery Shopping App

Jun 3 2016

US-based customer experience management specialist Market Force has launched a mystery shopping app called Eyes:On, through which shoppers can view available assignments in their area, and submit shopping audits from their mobile devices. More

Roy Morgan Launches Australian Electorate Database

Jun 3 2016

Australia's Roy Morgan Research has introduced an integrated electorate database, which allows analysis of attitude and opinion profiles across the country's 150 federal electorates. More

Datonics Offers New Occupational Segments

Jun 3 2016

New York-based online data marketplace Datonics has introduced new B2B audience segments, to enable marketers to target individuals based on their occupation, including educators, travel professionals and financial services experts. More

MFour to Double Headcount

Jun 2 2016

US firm MFour Mobile says it is planning to double its headcount to more than 100 in the coming nine months. More

Freelancer Service SavitzConsulting Launches in US

Jun 2 2016

US-based MR agency Savitz Research has set up a new company called SavitzConsulting, which will match specialist freelance consultants with clients looking for help with research projects. More

Aquila Insight Reports 100 Percent Growth

Jun 2 2016

In the UK, big data analytics firm Aquila Insight says it has doubled year-on-year turnover for the third consecutive year since launching in 2012, growing to £4.2m for the year 2015/16. The firm is planning the launch of its first international office later this year. More

Mars Agency Ramps Up Targeting and Analytics Team

Jun 2 2016

Michigan-based shopper and consumer marketing specialist The Mars Agency has hired Janice Easton as VP in charge of its Performance Targeting & Analytics team; and Amy Cronin as Director, Performance Targeting & Analytics, reporting to Easton. More

Vision Critical Adds Storytelling Feature to Sparq

Jun 2 2016

Research community and survey technology firm Vision Critical has added a 'storytelling' feature to its Sparq customer intelligence platform, to enable companies to organize and share customer insights, accumulated over time, across their organization. More

YouAppi Upgrades App Matching Algorithm

Jun 2 2016

Mobile media buying platform and content consumption analyst YouAppi has updated its Matching Algorithm, which analyzes specific user behavior and app performance data across 207 different countries and dozens of vertical categories. More

Pollfish Launches In-App Real-Time Survey Tool

Jun 1 2016

New York and Athens-based mobile survey network Pollfish has launched an in-app survey tool, with which it says users can create surveys in minutes and get results in hours. More

Verto Analytics Raises Funds for Global Growth

Jun 1 2016

Digital media measurement firm Verto Analytics has raised $16.1m in a Series B round of funding, earmarked for scaling its services and expanding its operations globally. More

Latin American Expansion for AppsFlyer

Jun 1 2016

Israeli mobile app measurement platform AppsFlyer has opened a new office in Buenos Aires, Argentina, to support planned expansion into Latin America. Daniel Junowicz has been named MD for the region, after helping lead the firm's growth in China. More

Qualtrics Buys Software Firm Statwing

May 31 2016

Survey tech firm Qualtrics has acquired statistical analysis software company Statwing for an undisclosed sum. More

Future Thinking Launches 'Skin Deep' Measure

May 31 2016

UK agency Future Thinking has launched a new approach called Skin Deep, using the technique of galvanic skin response to gauge consumer emotions. More

Lightspeed Hires Three for US Team

May 31 2016

In the US, WPP-owned digital data collection specialist Lightspeed has appointed Darren Magot as West Region Sales Vice President, while Mauricio Vasquez and Abbey Banegas join as Account Executives. More

OfficeReports Links Excel and PowerPoint Data

May 31 2016

Danish software product OfficeReports, which converts Microsoft PowerPoint and Word into 'a complete data analysis and reporting suite for surveys', has introduced a function which links data from Excel ranges to PowerPoint tables, charts and shapes. More

WPP Names Tsou as plista AsiaPac Head

May 31 2016

WPP-owned digital ad targeting specialist plista has appointed long-time GroupM exec Serina Tsou as Head of its Asia Pacific region. More

Actûrus Creates Brandvantage Brand Equity Tool

May 27 2016

In the US, insights consultancy Actûrus has launched a tool called Brandvantage, which incorporates consumer attitudes and behavior data to enable brands to measure equity at the 'occasion' level. More

Xaxis Expands to Montreal

May 27 2016

WPP audience profiling and targeting division Xaxis has opened an office in Montreal to support its ongoing expansion into the French-Canadian market. The new operation is led by Jason Cobbler as Director of Account Services. More

Sample Solutions Forms New Management Team

May 27 2016

Rotterdam, Netherlands-based telephone sample and SMS survey specialist Sample Solutions has created a new management team by promoting Sebastian France to Head of Data, Daniel Boonman to Head of the Client Services division, and Vesna Markovska to Lead Developer. More

Telmetics Tool Links Calls to Social Media Ads

May 27 2016

In Canada, call and conversation analytics firm Telmetrics has introduced a methodology called 'Social Dynamic Number Insertion', which attributes phone calls to specific social media ads, and enables marketers to build detailed customer profiles. More

BrainJuicer Opens in Australia

May 26 2016

Online specialist BrainJuicer has opened an office in Australia, led by company veteran Ed Harrison as Managing Director. More

Data Science Firm Spiderbook to be Acquired

May 26 2016

In the US, account-based marketing agency Demandbase has signed an agreement to acquire data science company Spiderbook for an undisclosed sum. More

Viacom Promotes Gordon to EVP, Data Strategy

May 26 2016

In the US, broadcast and cable company Viacom has promoted Bryson Gordon to the role of Executive Vice President, Data Strategy. More

Survata Debuts Niche Audience Solution

May 26 2016

San Francisco-based DIY online consumer research firm Survata has launched a new methodology called Segment Surveys, giving clients access to niche audiences. More

IMS Health Buys Patient Data Anonymizing Firm

May 25 2016

Pharma data giant IMS Health has acquired a Canadian company called Privacy Analytics, which provides technology solutions for de-identifying and anonymizing structured and unstructured patient-level data. Terms of the deal were not disclosed. More

comScore Content Verification Accredited by UK's ABC

May 25 2016

comScore has received ABC UK (Audit Bureau of Circulations) accreditation for the Content Verification (CV) feature of its validated Campaign Essentials (vCE) tool, which measures whether online ads have been delivered and whether they have reached their target audience. More

Kantar Health Launches App for Health Outcome Measure

May 25 2016

In New York, Kantar Health has launched a mobile survey app that collects qual and quant insights from patients, to enable researchers to understand the associations between daily disease-related experiences and health-related outcomes. More

Bluecore Rolls Out Predictive Audiences Tool

May 25 2016

In the US, behavioural and product data provider Bluecore has launched a tool called Predictive Audiences which helps anticipate shoppers' reactions to marketing messages. More

Verto Hires Grover for Cross-Device Consultancy Role

May 25 2016

Digital media measurement firm Verto Analytics has appointed former Nielsen/Symphony Advanced Media exec Laura Grover (Bernstein) as Vice President of Client Solutions, with a focus on understanding cross-device consumers. More

Seed Funds for Location-Based Targeting Firm

May 25 2016

Location-based mobile marketing firm Rover has raised $1.1m in a round of seed funding, which it will use to enhance its platform, and expand its sales and marketing teams in both the Toronto and San Francisco Bay areas. More

Lumi App Enhanced for Anonymous Feedback

May 24 2016

Mobile survey technology specialist Lumi has released a new version of its Meetoo real-time messaging and polling app, allowing anonymous feedback and a range of customisation features. More

Revelator Launches Playlist Analytics Service

May 24 2016

Music industry execs have a new tool with which to assess the potential and performance of tracks and artists, courtesy of Israel-based tech platform Revelator. More

Lotame Syndicate Marketplace Launched

May 24 2016

Cross-device data management platform Lotame has launched a private data marketplace for the buying, selling and sharing of audience data in 'a seamless, secure, and fully-transparent manner'. More

BirdEye Adds Feedback Management App

May 24 2016

US-based customer feedback specialist BirdEye has launched a mobile app allowing users to view and manage customer feedback on the go. More

New Financing for Fast-Growing Searchmetrics

May 24 2016

Berlin-based SEO and analytics software firm Searchmetrics has announced almost $8m in new financing, for use in growing the company. More

Funds for Workforce Health Data Specialist

May 24 2016

In the US, healthcare analytics provider Springbuk has secured $3.75m of Series A financing, to be used to fuel strategic hiring and product innovation. More

Wakoopa Launches Behavioral Data Marketplace

May 23 2016

Amsterdam-based passive metering technology firm Wakoopa - now a subsidiary of GfK - has launched a marketplace giving researchers access to behavioral data on a global scale. More

Lieberman Buys Communities Specialist Tonic Insight

May 23 2016

US research company Lieberman Research Worldwide (LRW) has acquired UK-based online community specialist Tonic Insight, for an undisclosed sum. More

Digital Agency Lab Merges to Add Neuroscience Skills

May 23 2016

London-based digital marketing agency Lab has merged with Neuro Agency, a specialist neuroscience consulting firm run by Neuro-Linguistic Programming expert Daryll Scott. More

Cross Marketing Launches Virtual Store Environment

May 23 2016

Tokyo-based Cross Marketing Group (CMG) has launched a service called Virtual Insight 360° View, which builds a panoramic virtual store space from images and videos of an actual store, to provide an environment for surveying and observing participating shoppers. More

NICE Buys Call Center Software Firm inContact

May 23 2016

In the US, customer experience software developer NICE is to acquire call center software specialist inContact for around $940m. More

Unomer Launches In-app Market Research Platform

May 20 2016

Mobile MR technology company Unomer has launched out of beta with an in-app research platform, through which users can create interactive surveys that can be embedded and distributed across a network of consumer mobile apps. More

Ignite Research Founder Mark Lloyd Joins SSI in NZ

May 20 2016

Research data solutions and technology firm SSI has appointed Ignite Research founder Mark Lloyd as Client and Business Development Manager for New Zealand. More

Xaxis Rolls Out 'plista' Ad Targeting in US and Canada

May 20 2016

WPP's audience profiling and targeting division Xaxis has launched its digital ad targeting specialist plista in the US and Canada. More

Taykey Debuts Trending Data Tool

May 20 2016

Data analysis firm Taykey has launched a tool called Trend Pulse, providing access to real-time data about what's trending for audience segments such as adults, 'moms', millennials and tech enthusiasts. More

Key North American Hire for Research Partnership

May 20 2016

Healthcare specialist Research Partnership has appointed industry veteran Tom Nolte as Director, Head of Business Analytics for North America, based in its Philadelphia office. More

Shapiro+Raj Buys Social Media Listening Firm MutualMind

May 19 2016

Research and insights firm Shapiro+Raj has acquired real-time social media listening and analytics specialist MutualMind. Terms of the deal were not disclosed. More

SurveyGizmo Debuts Fast-Turnaround Data Tool

May 19 2016

US-based online survey and analysis platform SurveyGizmo has introduced a rapid data collection tool called Quick Audience, giving researchers access to a broad selection of respondents to check the pulse of the general public. More

Attest Platform Launches with High Profile Advisors

May 19 2016

London-based 'high-volume' MR and consumer insights platform Attest has launched out of beta. The firm has also appointed former WPP executive Justin Cooke and former Which? Chairman Paddy Barwise to its Advisory Board. More

B2B Data Firms Aberdeen Group and Bombora Link Up

May 19 2016

Technology industry B2B data and insights provider Aberdeen Group has partnered with b2b analytics specialist Bombora, to help customers understand content topics that are spiking in popularity among specific contacts, companies or industry segments. More

MRS Appoints Steering Group for Northern Ireland

May 19 2016

The Market Research Society (MRS) has a new regional network in Northern Ireland, and has selected a steering group to help support, promote, and protect market and social research across the country. More

Vision Critical Hires Product Innovation Leader

May 19 2016

Research community and survey technology specialist Vision Critical has hired veteran software exec Divesh Sisodraker for a newly created position, EVP of Product, responsible for guiding strategy in product management, marketing and user experience. More

Madison Logic Acquires Dublin's Internal Results

May 18 2016

New York-based B2B purchase intent data provider Madison Logic has acquired Dublin-based Internal Results, which provides B2B lead generation solutions for IT and technology companies. Terms of the deal were not disclosed. More

FreshMinds CEO Caroline Plumb Names Successor

May 18 2016

London-based consultancy FreshMinds has promoted Catherine Crump to the position of Chief Executive Officer, replacing co-founder Caroline Plumb who moves into the role of Executive Chair. More

MRC Seal for Canoe

May 18 2016

US audience data firm Canoe has received Media Rating Council (MRC) accreditation for its dynamic ad insertion (DAI) software and service, giving official 'served impression' status to its reports. More

Viacom and AmEx Link to Develop Ad Targeting Tool

May 18 2016

In the US, broadcast and cable company Viacom has partnered with American Express to develop an ad targeting product called 'Vantage Intent, powered by AmEx' which will provide insights about consumer purchase intent across television, digital, and social media. More

Lightspeed Hires Hall & Partners' Caroline Frankum

May 18 2016

WPP digital data collection firm Lightspeed Group has hired former Hall & Partners EMEA CEO Caroline Frankum with the same title, plus a seat on the Board. She will replace Martin Filtz, who moved into the post of CEO, Asia Pacific in January. More

Location Data Firm Unacast Raises $5m

May 18 2016

Beacon technology and proximity data provider Unacast has raised $5m in a Series A round of financing, which will be used to grow the company globally. More

NetBase Opens Offices in London, Paris and Heidelberg

May 17 2016

US-based social media analytics firm NetBase has expanded in to Europe with the opening of offices in London, Paris and Heidelberg; all led by Jose Puyol who currently serves as VP and General Manager of the firm's Agency and Digital Practice. More

New Tool Links Social Media with OOH Spend

May 17 2016

WPP's out-of-home (OOH) media planning and buying agency Kinetic has partnered with analytics specialist Fuel Intelligence to launch the 'Social Amplification Score' (SAS), which aims to attribute consumers' social media interactions directly to OOH media spend. More

Criteo Expands to India

May 17 2016

Paris-based ad targeting and retargeting specialist Criteo has opened an office in New Delhi, where it has appointed Ajeet Kandachar as Managing Director of India. More

Connexity Enhances AudienceView

May 17 2016

US marketing services company Connexity has enhanced its audience segmentation platform AudienceView, with a combination of online behaviour data collected by Hitwise and thousands of survey-based audience attributes from Simmons Research. More

IAB to Establish Southeast Asia Viewability Benchmark

May 17 2016

Internet advertising body IAB Singapore has launched an initiative to establish a viewability benchmark for ads in Southeast Asia. More

US Leader for Fast-Growing Black Swan

May 16 2016

London-based data science start-up Black Swan has appointed Jeff Headley, formerly Global Head of Personalisation at dunnhumby, as US Managing Director, based in its New York office. More

Cello Settles VAT Dispute; comScore Sets Date

May 16 2016

Two agencies have given updates on their (potentially rather different) accounting headaches. comScore says its internal investigation into accounting irregularities should be completed next month; while separately, Cello Group has settled a VAT dispute with an agreement to pay a total of £5.3m. More

Intalytics and Cuebiq Form Mobile Data Partnership

May 16 2016

Predictive analytics specialist Intalytics and location intelligence firm Cuebiq have announced a partnership which will integrate large, proprietary mobile datasets into predictive analytics solutions to help retailers with marketing plans and decisions, including the location of new stores. More

Nielsen to Buy Repucom?

May 13 2016

According to German-language sports industry news site SPONSORS, Nielsen is planning to buy sports broadcast measurement specialist Repucom for more than $100m. More

Mixed Bag for GfK in First Quarter - But Profits Up

May 13 2016

GfK has achieved 'moderate' organic growth of 0.9% during the first quarter of the year. Currency effects meant the reported sales figure declined 0.6% to EUR 360.5m versus Q1 2015. The firm's Consumer Choices sector grew strongly while 'Consumer Experiences' revenue fell. More

Nielsen Launches Mobile Game Tracking

May 13 2016

Nielsen has launched an online measurement platform called Mobile Game Tracking (MGT), to provide data and insight into the performance and consumer sentiment surrounding mobile game titles. More

Innodata to Buy PR Newswire Media Monitoring Arm

May 13 2016

Business information firm Innodata has agreed to acquire the assets of and rights to media monitoring business Agility, part of PR Newswire, when the latter is sold to Cision. Financial terms were not disclosed. More

comScore Veteran Greg Dale Joins Persado

May 13 2016

In New York, cognitive content generation platform Persado has appointed comScore veteran Greg Dale as Chief Operating Officer. More

JICWEBS Publishes Principles to Tackle Online Ad Fraud

May 13 2016

The UK's Joint Industry Committee for Web Standards (JICWEBS) has published 'Good Practice Principles' for use in auditing company procedures to combat fraudulent ads. More

SSI Debuts 'Smart Cell Sample' Database

May 12 2016

Research data solutions and technology firm SSI has launched a service called Smart Cell Sample, centred on a cell phone database of 480 million numbers, through which researchers can target US participants by geographic and demographic variables. More

Co-founder Phil Rushfirth Leaves KPMG Nunwood

May 12 2016

In the UK, customer experience management specialist KPMG Nunwood has promoted Tim Knight to the position of Managing Director, replacing co-founder Phil Rushfirth, who has left to 'pursue new interests'. More

New GfK Tool Tracks Consumers' Digital Connections

May 12 2016

GfK has unveiled a tool called Connected Consumer Index, to provide a single measure of how much, and on what devices, consumers in 78 countries and eight regions connect with each other and with digital content. More

ShopperTrak and FootFall Launch Global Traffic Index

May 12 2016

Sister agencies ShopperTrak and FootFall have launched what they describe as the retail industry's first Global Traffic Index, tapping their vast database of retail behavior to provide insight into the number of shoppers visiting stores and shopping centres. More

Wyzerr Adds Funds for 'Game-Like' Feedback Platform

May 12 2016

Wyzerr, which creates customer feedback surveys and analytics tools that look like games, has raised $1.5m for use in further product development - including the hiring of more developers. More

InCrowd Debuts Automated Approach to Tracking Studies

May 12 2016

US healthcare market research firm InCrowd has launched a tool called MicroTracker, providing an automated approach to life science tracking studies monitoring trends in brand perceptions of healthcare prescribers and consumers. More

Fractal Analytics Gets $100m Boost

May 11 2016

Mumbai-based predictive analytics company Fractal Analytics has signed an agreement with the Malaysian government's sovereign wealth fund Khazanah Nasional Berhad, which will invest up to $100m in the company to accelerate its growth. More

dataSpring Hires in New York and Shanghai

May 11 2016

Panel and survey software firm dataSpring has appointed Mark Sullivan as Director of Business Development - East Coast, based in New York; while Irene Wang joins as Director of Business Development - China, based in Shanghai. More

Adobe Adds PlaceIQ Location Data to Audience Platform

May 11 2016

Marketing software giant Adobe has added PlaceIQ's tools into its Audience Manager platform, to provide clients with access to location-based consumer audience data, measurement and analytics. More

FourthWall Awarded Patent for TV Data Methodology

May 11 2016

TV data collection and analytics specialist FourthWall Media has received a US patent for its system and methods for transmitting large volumes of user event data, such as television viewing and DVR activity. More

Apsalar Opens Office in India

May 11 2016

San Francisco-based mobile ad targeting and analytics firm Apsalar has opened an office in the Koramangala district of Bangalore, to support its client base in India and Southeast Asia. More

Physician Community SERMO Debuts RealTime Poll Service

May 10 2016

In the US, online physician community SERMO has launched a new tool called RealTime, to enable clients to test ideas among the firm's nearly two million healthcare professionals, within 'minutes'. More

Effective Measure Expands in Africa

May 10 2016

Digital audience, brand and ad effectiveness analyst Effective Measure has expanded its coverage of the African media market into Kenya, Nigeria and Ghana, where it says there are 129.9 million Internet users. More

TechTarget Names CEO, Shifts Focus to Intent Data

May 10 2016

US technology publisher TechTarget has promoted COO Mike Cotoia to the role of Chief Executive Officer, as the firm shifts its focus to providing clients with subscribers' purchase intent data. He replaces Greg Strakosch, who moves to the role of Executive Chairman. More

ShopAdvisor and Gravy Link Event Data

May 10 2016

Proximity marketing analytics specialist ShopAdvisor has partnered with location behavior analytics and targeting firm Gravy, to deliver enhanced event attendance verification services to retailers, brands, media and consumers. More

Dapresy Adds Templates and Infographic Libraries

May 10 2016

MR tech specialist Dapresy has updated its data visualization and integration software, with the addition of a Templates Library to help users save time building dashboards; and an Instant Infographics capability providing access to thousands of icons and shapes that can be tied to data. More

Growth Funds for Procurement Sector Analyst

May 10 2016

Procurement sector intelligence and analytics specialist Beroe has closed the first tranche of a $10m funding round, which it will use to invest in category expertise and technology, while growing company revenue. More

Ipsos Launches InnoConstruct Concept Test Tool

May 9 2016

Ipsos innovation and forecasting business InnoQuest has launched a concept development tool, InnoConstruct, which promises to optimize products, simulate and compare scenarios, and help differentiate new offerings. More

New Omnibus Offers Neuroscience 'Snapshot'

May 9 2016

Research technology provider Interactive Video Productions (IVP) has unveiled a 'Neuro Omnibus for Video Testing', allowing researchers to put their video in front of an audience of consumers and track their subconscious response. The Omnibus is supported by HCD Research. More

Research Runner Hires McCoy as Consulting Director

May 9 2016

British MR support services firm Research Runner has appointed former Mintel and YouGov researcher James McCoy as Consulting Director, with the aim of broadening its offering. More

Lightspeed GMI Rolls Out Panel Overlay Service

May 9 2016

Lightspeed GMI has announced the US launch of a service called AmplifyR Appends, consisting of consumer datasets tied to an online survey panel. More

Maxus Hires Head of Effectiveness

May 9 2016

In New York, WPP / GroupM company Maxus has hired Kevin McCarthy as Head of Effectiveness for North America, part of the senior leadership team, and with a remit to build out the agency's data and analytics capabilities. More

AsiaPac Roll-Out for Lightspeed GMI Tools

May 5 2016

WPP-owned online specialist Lightspeed GMI has rolled out is tracker design review service 'Re-Track', and its QuickTurn Insights and Fast Track Service solutions in the Asia Pacific region. More

UberMedia Launches Cross-Media Local Visit Measure

May 5 2016

US-based mobile insights and advertising platform UberMedia has launched a new service called Cross-Media Local Visit Measurement (xLVR), helping marketers to assess how their media investments are driving foot traffic. More

Two CEO Appointments for Kantar Retail

May 5 2016

Kantar Retail has transferred Cédric Guyot to the CEO role in its Virtual Reality unit, replacing Jeremy Cohen who moves into the role of CEO Kantar Retail Europe. More

Growth Funds for Health Data Firm Innovu

May 5 2016

In the US, health data management and analytics firm Innovu has raised $3m in a new round of investment funding, which it will use to drive its national expansion plans. More

IMS Health and Quintiles in $17.6bn Merger

May 4 2016

IMS Health and healthcare consultancy Quintiles are planning to merge in an all-stock transaction which will value the combined company - Quintiles IMS Holdings - at $17.6 billion. Combined 2015 revenue for the two firms was around $7.2 billion. More

Kantar to Validate Google Consumer Surveys

May 4 2016

Kantar has entered into a partnership with Google Consumer Surveys, whose panels it will 'validate' by monitoring their accuracy, responsiveness and representativeness. More

Adobe to Buy Content Curator Livefyre

May 4 2016

Marketing data giant Adobe is to acquire San Francisco and New York-based social media marketing firm Livefyre, which manages comments sections on blogs and news sites, and helps marketers curate content and discussions on the web. Terms of the deal have not been disclosed. More

Gombert to Head IAB Tech Lab

May 4 2016

In the US, the IAB Technology Laboratory (IAB Tech Lab) has promoted Alanna Gombert to the position of General Manager, replacing founder Scott Cunningham who is leaving to work on projects in the commercial sector and offer consultancy services. More

New Leader for Tru Measure

May 4 2016

Tru Measure, the ad analytics and tech subsidiary of publisher McClutchy, has appointed John Hoeft as General Manager, replacing company founder Charity Huff who is leaving the business. He will take up the post on May 23rd. More

App Analyst adjust Expands to Singapore and Brazil

May 4 2016

Berlin-based mobile app attribution and analytics company adjust has opened new offices in Singapore and São Paulo, Brazil. More

PerformLine Launches Online Chat Compliance Solution

May 4 2016

US marketing compliance company PerformLine has launched a tool called ChatScout, to help brands monitor their online 'chat' sessions, and ensure they adhere to brand and regulatory requirements. More

Cint Launches 'Connect' Ad Testing Exchange

May 3 2016

Online marketplace provider Cint has launched a real-time insights tool, Cint Connect, which it says offers 'the world's first self-serve eco-system for audience and ad effectiveness measurement'. More

Toluna Adds Twenty Percent to Headcount

May 3 2016

Online community and survey tech provider Toluna has reported a 20 percent increase in staff numbers, supporting 'mass customer adoption of its digital research platform'. More

WPP Pondering Sorrell's Successor

May 3 2016

There may be no timescale set, but WPP has confirmed that it is beginning to think about who may eventually replace CEO Sir Martin Sorrell, including internal and external candidates. More

Apple Research Head Joins Mobile Ad Firm Kargo

May 3 2016

Former Apple insights leader AJ Mathew has left the tech giant to join mobile advertising firm Kargo, in the newly created role of Vice President of Research. More

North American Collaboration for comScore and Kantar

May 3 2016

Kantar and comScore have extended their behavioral data partnership to North America, in a deal which includes the transfer of a number of Millward Brown staff to comScore. More

UCI Deal Gives Momentum to Nielsen's 'Digital in TV'

May 3 2016

Hispanic multimedia company Univision Communications Inc. (UCI) has signed an agreement for Nielsen's National and Local 'Digital in TV Ratings' services, part of its Total Audience initiative. More

Pointlogic Taps Acxiom Data

May 3 2016

Enterprise data and analytics firm Acxiom has partnered with marketing software firm Pointlogic, recently acquired by Nielsen. Acxiom's audience data will be integrated with Pointlogic's media planning and buying solution Commspoint. More

TiVo to be Acquired by Rovi Corporation

Apr 29 2016

Personalized entertainment and audience discovery specialist Rovi Corporation is spending around $1.1bn to buy 'next generation TV' and audience analytics firm TiVo. The TiVo name will be retained for the combined corporation. More

Growth and Senior Hire for Marketo

Apr 29 2016

Marketing software and solutions firms Marketo has announced first quarter revenue up 35% to $62.2m - with a slightly smaller net loss. The firm has also hired former IBM exec Shankar Venkataraman as Chief Scientist. More

MR Firm Sentier and Designer Vulk Form UX Partnership

Apr 29 2016

In the US, Software development co-operative Vulk has partnered with custom research agency Sentier Strategic Resources to offer a new approach to research-driven user experience and user interface design. More

$14.5m Funds for In-Store Promotion Checker Eversight

Apr 29 2016

Palo Alto, California-based promotion-testing specialist Eversight has raised $14.5m in funding, with which to scale up its cloud-based predictive analytics software. More

Four Promotions for Merkle

Apr 29 2016

In the US, data-driven CRM company Merkle has promoted Peter Randazzo to Chief Technology Officer, Product; and has promoted three employees to VP in its Merkle RMG subsidiary. More

Flat Kantar, Strong WPP Again

Apr 28 2016

WPP has reported first quarter revenue of £3.076bn, up 5.1% in like-for-like terms. Net sales - its preferred measure - rose 3.2%. As in recent quarters however, insight division Kantar performed less well than other units, with like-for-like revenue and net sales figures flat (up 0.5% and down 0.1% respectively). More

Denham Confirmed as UK's New Information Commissioner

Apr 28 2016

Another Canadian has taken a top UK public sector job - this time it's not the Bank of England, but the ICO. Elizabeth Denham, who currently holds a similar role in the province of British Columbia, has been approved by Parliament as the new data protection supremo. More

Lightspeed GMI to Build US Household Panel for comScore

Apr 28 2016

WPP digital data collection firm Lightspeed GMI has signed a multi-year panel building and maintenance contract with comScore, and hired Chris Fabber to lead it. The resulting 'Total Home Panel' will provide comScore with a window on cross-device Internet traffic in US households. More

Tubular Launches Video Content Rating Service

Apr 28 2016

Online video intelligence provider Tubular Labs has launched a video ratings metric scoring online videos, publishers and influencers according to views and engagement. More

Nunwood's New Fizz Follows Heavy Investment

Apr 28 2016

Almost a year on from its acquisition by the consultancy group, the customer experience consultancy now known as KPMG Nunwood has launched a new version of its 'Fizz: Voice of the Customer' software. More

Ipsos Starts 2016 on a High

Apr 27 2016

Ipsos has announced organic growth of 3.7 percent for the first quarter of 2016, with revenue rising to EUR 386.9m, its best result for some time. The rise 'concerns all regions', with revenue up 4.6% in emerging economies and up 3.3% in developed markets. More

Nielsen Unveils Ambitious 'Total' Data Solution

Apr 27 2016

Nielsen has launched a new service, the Total Channel Solution, promising its clients the ability to 'unify' all their data sets - proprietary and third party, across multiple platforms - and get 'a full picture view of all factors affecting their business '. More

Verisk Sells Health Division for $820m

Apr 27 2016

Data company Verisk Analytics is to sell its healthcare services division to an affiliate of private equity firm Veritas Capital, for a total price of $820 million. More

dunnhumby Buys Stake in Aptaris

Apr 27 2016

Customer data pioneer dunnhumby has bought a share of marketing management tech company Aptaris, three months after the firms announced they would integrate their software. More

New Nielsen Partner Profitero Hires Leader

Apr 27 2016

eCommerce analytics company and new Nielsen partner Profitero has appointed Daniel King in the new role of President and COO. More

Data Onboarding Firm LiveRamp Launches in Europe

Apr 26 2016

Acxiom subsidiary LiveRamp has expanded its data onboarding service to the UK, France and Canada. Last week the firm appointed Jeff Smith as its new CMO and teamed up with DigitasLBi. More

iModerate Boosts Client Development Team

Apr 26 2016

MR technology developer iModerate has added former Research Now exec Michael Steinberg, and NPD Group veteran Steve Dodge to its client development team. More

Tremor Video Opens in New Zealand

Apr 26 2016

Video ad tech company Tremor Video is expanding to New Zealand, with Vice President Josh Ismin relocating to lead the new office. More

comScore, Nielsen and Integral to Verify Facebook Ads

Apr 25 2016

Facebook has three new partners verifying metrics on viewings of its photo and video ads: comScore, Nielsen and Integral Ad Science. The firms will start verifying ad viewability and attention metrics 'in the next few months'. More

IPA Hires Leaders for Growing TouchPoints Survey

Apr 25 2016

UK-based add association the IPA has appointed two new execs, Clare McNally-Luke and Dan Flynn. The two will help grow the association's TouchPoints survey, which provides an annual view of where, when and in what mood people consume media in Britain. More

Videology Strengthens Nielsen Links

Apr 25 2016

TV and online ad targeting specialist Videology has extended its relationship with Nielsen to include audience segments from the latter's eXelate subsidiary, allowing better cross-screen segmentation. More

CNBC Hires Evans for 'Catalyst' In-House Agency

Apr 22 2016

News broadcaster CNBC has launched an in-house commercial agency called CNBC Catalyst, with a focus on delivering research and data to help brands shape their campaigns. To help drive this effort, the firm has hired media researcher David Evans as Head of Data and Insight. More

Go2mobi and Placed Link for 'Mobile Moments' Insights

Apr 22 2016

Mobile audience targeting platform Go2mobi has partnered with location-based ad targeting firm Placed, to provide insight into 'mobile moments' that drive engagement, foot traffic and in-store revenue. More

TRIBE Seeks Funds to Widen Influencer Platform

Apr 22 2016

In Australia, influencer marketing firm TRIBE is looking to raise $5m at a pre-money valuation of $15m, and is currently in discussions with a number of investors. It will use the funds to expand to new regions. More

Former dunnhumby Exec Joins autograph.me

Apr 22 2016

Former dunnhumby exec Paul Cook has joined user-generated profiles provider autoGraph.me as Business Development Director in London. More

New COO for Data Firm Infutor

Apr 22 2016

In the US, on-demand consumer and business data provider Infutor Data Solutions has appointed Jeff Beard as Chief Operating Officer, to oversee and drive all product and marketing initiatives. More

WPP Firms Link Digital Ad Sales and Brand Benefits

Apr 21 2016

In the UK, WPP firms Millward Brown and Kantar Worldpanel have partnered to develop a new solution called Sales Insights, which allows clients to evaluate digital marketing campaigns simultaneously on two measures: brand uplift and actual sales. More

WPP Names Xaxis UK MD

Apr 21 2016

WPP's audience profiling and targeting division Xaxis has appointed former GroupM exec Harry Harcus as Managing Director, UK. More

Influencer Marketplace Captiv8 Raises Growth Funds

Apr 21 2016

In the US, data-driven influencer marketplace Captiv8 has raised $2m in a new round of growth funding. More

Nielsen Reports 'Solid' Q1 Performance

Apr 20 2016

Nielsen has reported a 2.0% rise in first quarter revenue to $1,487m, equivalent to growth of 5.2% on a constant currency basis. Growth reflects what it describes as 'solid performance' in both its Buy and Watch businesses. More

comScore Gains MRC-Accredited Viewable GRP 'First'

Apr 20 2016

The Media Rating Council (MRC) has accredited the Audience module in comScore's vCE 2.0 tool. Now, with both its Audience and its Validation modules accredited, the firm claims to be the first to offer an MRC-accredited viewable GRP for desktop display and video campaigns. More

Traffic Audit Bureau to Be Renamed Geopath

Apr 20 2016

In the US, the Traffic Audit Bureau for Media Measurement (TAB) is to be renamed Geopath, as part of its shift from out-of-home (OoH) ratings to audience location measurement. The new brand will go live on September 19th this year. More

Mobify Buys Behaviour-Based Targeting Firm Pathful

Apr 20 2016

Vancouver, Canada-based mobile customer engagement specialist Mobify has acquired behaviour-based targeting firm Pathful for an undisclosed sum. More

Bazaarvoice Launches Consumer-Generated Content Index

Apr 20 2016

In the US, online conversation analyst Bazaarvoice has launched a study called the CGC Index, examining the business impact consumer-generated content (CGC) has on sales, return on investment, and long-term customer loyalty. More

TapInfluence Closes $14m Funding Round

Apr 20 2016

US-based influencer marketing specialist TapInfluence has closed a $14m financing round, which it will use to double headcount by year end and open additional offices. More

Bulletin Intelligence Hires to Expand Range of Services

Apr 20 2016

In the US, customized briefings provider Bulletin Intelligence has appointed John Shomaker as Senior Vice President of Data Services, with responsibility for expanding its portfolio of analytic and intelligence solutions. More

Cvent to be Sold for $1.65 billion

Apr 19 2016

Event management technology specialist Cvent, whose offer includes online survey technology, is to be acquired by affiliates of private equity firm Vista Equity Partners for approximately $1.65 billion. More

WPP Buys Remainder of TNS ICAP in Greece

Apr 19 2016

WPP has acquired the remaining 49% stake in Taylor Nelson Sofres ICAP Market Research (TNS ICAP) in Greece. More

E-Tabs Hires Team Manager in London

Apr 19 2016

Reporting and analysis software firm E-Tabs has appointed Russ Budden as Consultant Team Manager in its London head office, from where he will coordinate the firm's global team of Client Consultants. More

Shopper Marketer Ron Magliocco Joins Survey.com

Apr 19 2016

Retail and shopper marketing veteran Ron Magliocco has joined NYC-based on-demand retail intelligence provider Survey.com as Chief Customer Officer. More

J.D. Power Sold for $1.1bn

Apr 18 2016

Automotive research pioneer J.D. Power & Associates is moving on from McGraw Hill Financial after eleven years with the group. The new owners are London-based XIO Group, and the price is $1.1bn in cash. More

Eyeota Deal Taps 'Industry Standard' of TGI

Apr 18 2016

Kantar Media has today announced a partnership with local audience data provider Eyeota. Beginning in the UK, the deal will give advertisers and media buyers access to pre-defined segments built from the research firm's TGI consumer and media study, for use in online ad targeting. More

ShopAdvisor Buys Retailigence

Apr 18 2016

Proximity marketing and analytics firm ShopAdvisor has acquired in-store product data and location services specialist Retailigence, for an undisclosed sum. More

EU Completes Privacy Measure; US Deal Questioned

Apr 18 2016

The European Parliament has adopted new data protection legislation, following four years of sometimes tortuous negotiation. Meanwhile European data regulators have expressed doubts about the Privacy Shield framework for data transfers with the US, laid out in February. More

Half BRIC Offices for Azure

Apr 18 2016

US-based data collection agency Azure Knowledge Corporation continues to expand with the launch of offices in Sao Paulo, Brazil and Moscow, Russia; and has appointed Danielle Ribeiro de Souza and Ernest Khodzhaev, respectively, to lead them. More

Oracle Buys Multi-Screen Tracking Firm Crosswise

Apr 15 2016

Software giant Oracle has acquired Israeli multi-screen tracking company Crosswise for a reported $50m. More

Kochava Launches 'First' Chatbot Measure

Apr 15 2016

US-based mobile campaign attribution analytics and optimization firm Kochava has launched a measurement support service for chatbots - artificial intelligence software which converses with humans via voice or text. More

Nielsen and Profitero Link Shelf Analytics, Sales Data

Apr 15 2016

Nielsen and eCommerce analytics company Profitero have partnered to incorporate the latter's Digital Shelf 360 suite into the former's eCommerce offering, allowing FMCG manufacturers to correlate digital shelf analytics with actual sales data. More

Qualtrics and iModerate in Qual / Quant Partnership

Apr 15 2016

DIY research software firm Qualtrics and MR technology developer iModerate have announced a partnership. Clients of the two can now use the latter's moderated one-on-one conversations to expand on feedback from a Qualtrics survey. More

Sumo Rolls Out New Machine Data Tool

Apr 15 2016

US-based machine data analytics firm Sumo Logic has launched a platform which pulls in and integrates / analyses structured and unstructured data in real-time. More

Enough's Enough At Last for Debt-Laden Phorm

Apr 14 2016

Behavioural ad targeting and technology specialist Phorm is to cease trading, having been unable to secure the additional equity and/or debt funding it needed to continue operating. In almost a decade, the company has run up debts of more than $300m. More

Nepa Launches IPO, Adds Cint's Bo Mattsson to Board

Apr 14 2016

Stockholm-based brand tracking researcher Nepa has announced the launch of an Initial Public Offering (IPO) to fund the global roll-out its ActionHub platform. Separately, Cint founder Bo Mattsson has joined Nepa's Board of Directors. More

Hogg Joins Lucid as EMEA MD

Apr 14 2016

US-based sampling automation provider Lucid has appointed former Research Now MD Ben Hogg as Managing Director, EMEA; while promoting Brett Schnittlich to the role of President and CTO, and Andy Ellis to Chief Operating Officer. More

Vyking Tool Targets Ads Based on Facial Expression

Apr 14 2016

In London, video ad tech and emotion analytics platform Vyking has launched a suite of tools called ReactivAds, which deliver personalized ads based on real-time analysis of facial expressions. More

Schlesinger Hires Mavretish for Interactive Arm

Apr 14 2016

US-based fieldwork firm Schlesinger Interactive has appointed former Instantly exec Alan Mavretish as Vice President, Client Development, based in the Pittsburgh, PA office. More

MESH Names Director for EMEA

Apr 14 2016

London-based communications research agency MESH Experience has appointed Kahren Kersten as Experience Director for the EMEA region, responsible for leading its London-based team. More

respondi Buys House of Common Knowledge

Apr 13 2016

German sample and panel provider respondi has acquired French market research, data science and IT company House of Common Knowledge (HCK). Terms of the deal were not disclosed. More

ShareThis Debuts 'Social A/B' Facebook Headline Test

Apr 13 2016

In the US, social media data platform ShareThis has launched a feature called Social A/B for Facebook's Instant Articles, to enable publishers to test multiple headlines with their social media audiences. More

dunnhumby Hires Christian to Lead US Bus Dev

Apr 13 2016

Customer science company dunnhumby has appointed Symphony IRI veteran Rob Christian to lead business development across the US. More

New iQ media Tool Tracks Earned Content

Apr 13 2016

Media intelligence and monitoring specialist iQ media has launched an analytics tool which isolates earned content from paid, to track and measure when audiences hear, read, or see brands' cross-channel media coverage. More

Bridg Launches Restaurant Customer Tracker

Apr 13 2016

Marketing software firm Bridg has launched a service called Reveal, to enable restaurant operators to identify and segment customers, and to track behavior such as visit frequency patterns and spend per visit. More

BirdEye Adds Customer and Competitor Analysis Tool

Apr 13 2016

In the US, customer feedback specialist BirdEye has expanded its natural language processing (NLP) and machine learning software to help clients understand customer conversations across mystery shopping, surveys, social media and online review sites. More

Nielsen Debuts Targeting and Analysis Platform

Apr 12 2016

Nielsen has launched its own 'Marketing Cloud', allowing clients to deliver targeted promotional and engagement initiatives to their customers across multiple platforms. More

Virtual Consultancy The Measurement Practice Launches

Apr 12 2016

In the UK, a team of five independent consultants has set up a 'virtual consultancy' called The Measurement Practice (TMP), to help in-house and agency comms teams maximise the insight and value from their communications research programmes. More

Location Data Firm Blis Secures $25m Expansion Fund

Apr 12 2016

London-based location data tech firm Blis has raised $25m in a Series B round of funding, which it will use to expand into new markets, including the US. More

TNS Names Clissold-Vasey COO

Apr 12 2016

In London, TNS has transferred Richard Clissold-Vasey to the role of Chief Operating Officer, with a place on the UK Board. More

Growth Funds for Predictive Analytics Firm Compellon

Apr 12 2016

California-based predictive analytics software provider Compellon has closed a $6.7m Series A round of funding, earmarked for expansion of its sales capabilities and development of additional software solutions. More

Data Science at Heart of New OMG Network

Apr 11 2016

Media services division Omnicom Media Group (OMG) has unveiled a new data-driven marketing agency network, Hearts & Science; and appointed Scott Hagedorn - formerly Chief Executive of its analytics division Annalect - as its CEO. More

Join the Dots Annual Revenue up 27%

Apr 11 2016

UK-based research company Join the Dots has announced 2015 revenue of £7.75m, an annual increase of 27%. More

MEC Launches 'Wavemaker' Insight-Driven Content Unit

Apr 11 2016

WPP division MEC has launched a specialist content division, MEC Wavemaker, pulling together its diverse existing services in the area into one unit. The insight- and data-driven unit will operate initially in ten markets across Europe, Asia and the Americas, and will be led by MEC's global COO Alastair Aird. More

Senior Hire for RealityMine

Apr 11 2016

Mobile usage and consumer analytics firm RealityMine has appointed Tom O'Sullivan, former EVP, Business Development with Symphony Advanced Media, as its Chief Revenue Officer. More

IBM Completes Truven Acquisition

Apr 11 2016

IBM Watson Health has completed its $2.6bn acquisition of cloud-based healthcare data firm Truven Health Analytics, boosting the division's headcount to more than 5,000 employees. More

Indian Regulator Mulls Radio Research Reform

Apr 11 2016

Indian broadcasting regulator TRAI is involved in a consultation process over the creation of what it calls a 'credible' radio audience measurement framework. More

Millward Brown Debuts B2B Version of Link

Apr 8 2016

Media and comms research specialist Millward Brown has launched a new version of its Link ad copy-testing solution, allowing B2B marketers to assess the performance of their ads against brand and sales objectives. More

New NPD Approach Puts Dollar Value on Product Features

Apr 8 2016

Retail information provider The NPD Group has introduced an approach for identifying the value in dollars of individual product features, to help manufacturers and retailers make more informed product development and marketing decisions. More

M-Brain Buys Nordic Media Intelligence Firm Opoint

Apr 8 2016

Finnish competitive intelligence provider M-Brain has acquired media monitoring and analysis company Opoint, which has offices in Norway, Sweden and Estonia. Terms of the deal were not disclosed. More

UKOM Hires Julie Forey as Director of Insight

Apr 8 2016

UKOM, the cross-industry organisation set up to oversee the measurement of online audiences, has appointed Microsoft veteran Julie Forey as its first Director of Insight. More

Meltwater Buys Social Media Analyst Encore Alert

Apr 8 2016

In the US, media intelligence solutions specialist Meltwater has acquired startup Encore Alert, whose proprietary technology sifts social media posts to identify trends and track interactions with influencers. More

Firms Track In-Store Impact of Influencer Campaigns

Apr 8 2016

In the US, TapInfluence and Nielsen Catalina Solutions (NCS) have announced they are working together to help CPG brands measure the in-store sales impact of their influencer marketing campaigns. More

Sailthru Buys Mobile Messaging Specialist Carnival

Apr 7 2016

In the US, marketing personalization and targeting firm Sailthru has acquired mobile specialist Carnival, whose platform allows marketers to send messages targeted by customer behavior, location and demographic data. Terms of the deal were not disclosed. More

Wrestling Broadcaster Hires Data Strategy SVP

Apr 7 2016

US broadcaster and media company WWE (World Wrestling Entertainment) has hired Time Warner Cable veteran Pamela Murrin for a newly created role, SVP Data Strategy. More

Geofeedia Adds Enterprise-Level Location Platform

Apr 7 2016

In the US, location intelligence specialist Geofeedia has launched an enterprise version of its platform, through which organizations of all sizes can predict, analyze and act on geotagged posts from social media networks such as Instagram, Twitter and YouTube. More

Black Swan Hires Turner to Establish Insights Team

Apr 7 2016

In London, predictive analytics specialist Black Swan Data has appointed former Edelman Berland COO James 'JT' Turner, to establish a new Insights division. More

Gloob Launches Hispanic Influencer Network

Apr 7 2016

In New York, digital marketing and publicity agency Gloob Marketing has launched a new division based around a social media influencer network called Gloob Motivo, to reach Hispanic consumers. More

SurveyMonkey Launches App Insights Product

Apr 6 2016

US-based DIY research company SurveyMonkey has launched a mobile app insights platform, providing app publishers with data on more than a thousand mobile apps ad well as the overall app economy. The launch follows the acquisition of app data start-up firm Renzu. More

Scionti Joins Cambiar to Lead New Tech Practice

Apr 6 2016

US-based MR and analytics industry management consulting firm Cambiar has announced the opening of a Technology and Analytics practice, operating from a new office in Palo Alto, CA and led by former GfK customer experience leader Richard Scionti. More

Mediabase and Shazam Develop New Music Charts Service

Apr 6 2016

Music industry web site Mediabase, which offers airplay charts and analysis, has announced a partnership with music recognition and content sharing app Shazam, and will offer weekly analysis of the latter's top songs in the US, Canada and Europe. More

Turner Hires Microsoft's Hritzuk for New Insights Role

Apr 6 2016

In New York, broadcaster Turner has appointed Natasha Hritzuk in the new position of VP of Client Insights and Content Partnerships Research. The role includes overseeing research strategy and data analysis to support Turner Incite, the firm's ad sales intelligence platform. More

MTV Names Insights Leader

Apr 6 2016

In New York, entertainment broadcaster MTV has appointed Laurel Weir as Senior Vice President, Strategic Insights and Research, to lead all research efforts including consumer insights, trend forecasting, and multi-platform measurement. More

B2B Data Firm Mintigo Gets Funds to Fuel Expansion

Apr 6 2016

Enterprise predictive marketing firm Mintigo has announced a new funding round, led by a $15 million injection from Sequoia Capital. More

Chinese Firm 'Mulls JD Power Acquisition'

Apr 5 2016

Chinese investment and research firm XIO Group is considering a bid to acquire US-based auto research specialist JD Power and Associates, according to a report published by Reuters. More

Cint Promotes Thornton to Deputy CEO

Apr 5 2016

Global panel marketplace provider Cint has promoted Richard Thornton to the position of Deputy Chief Executive Officer. His remit includes driving corporate business development in future markets. More

Facebook, dunnhumby Partner to Link Ads and Sales

Apr 5 2016

Facebook has teamed up with Tesco's data business dunnhumby to tie ads on the social network in with off-line sales. More

Olapic Buys Pinterest Analytics Specialist Piqora

Apr 5 2016

In the US, visual content marketing platform Olapic has acquired Pinterest analytics specialist Piqora for an undisclosed sum. More

Firefish Appoints New US MD

Apr 5 2016

Independent agency Firefish has appointed Beth Broughton as Managing Director of its US business, based in Brooklyn, New York. She replaces Liam Daley, who has chosen to leave the business. More

SMG Insight Hires Former Repucom MD

Apr 5 2016

YouGov-owned sports and sponsorship specialist SMG Insight has appointed former Repucom MD Charlie Dundas as Commercial Director. More

DISH STB Data First to Be Added to Nielsen Panel

Apr 4 2016

Nielsen has signed a multi-year agreement with cable and satellite television group DISH Network, to add the latter's aggregated set-top-box (STB) data to its National and Local TV ratings service. Nielsen says this is the first nationwide dataset to be calibrated with its panel. More

Pitney Bowes Unveils 'Single Customer View'

Apr 4 2016

In the US, technology firm Pitney Bowes has launched a 'Single Customer View' software feature, to help organizations understand their customers in real-time across all channels of engagement. More

Gamble for Social Media Specialist Consensus Point

Apr 4 2016

In the US, social media prediction specialist Consensus Point has appointed Bart Gamble as Vice President, Client Services and Analytics. More

New Tool Assesses Value of Travel Customers

Apr 4 2016

Travel data specialist ADARA has launched a new metric called the Traveler Value Score, to enable travel marketers to measure the potential value of a customer based on their spending over time. More

New Voxco Manual Dialer Addresses TCPA Changes

Apr 1 2016

Canada-based research software firm Voxco has released a manual dialing solution called 'TCPA Connect', to help US call centers address recent regulations prohibiting the use of autodialers to call cellphones without the respondent's express prior consent. More

Tru Optik and Experian Introduce OTT-TV Measure

Apr 1 2016

In the US, cookie-less audience measurement specialist Tru Optik has partnered with Experian Marketing Services, to introduce a service which provides real-time census-level viewer data for over-the-top (OTT) TV programs and ad exposure across all screens. More

Draft Mobile Viewable Ad Impressions Guidelines Issued

Apr 1 2016

The Media Rating Council (MRC) has issued a draft version of the Mobile Viewable Advertising Impression Guidelines for public review and commentary. More

Unmetric Adds 'Facebook Reactions' Tracking Feature

Apr 1 2016

New York-based social media intelligence platform Unmetric has added Facebook Reactions tracking to the Facebook Insights feature of its Analyze product, to help understand users' emotional reaction to posts beyond the original 'Like' option. More

MRC Accredits Celtra's AdCreator Measures

Apr 1 2016

In the US, the Media Rating Council (MRC) has accredited Celtra's AdCreator platform for its measurement of served display and rich media ad impressions and ad engagement metrics on desktop, mobile web, and mobile in-app environments. More

Funds for Mobile Call Intelligence Firm Invoca

Apr 1 2016

In the US, in-bound mobile phone call analytics specialist Invoca has raised $30m in a Series D round of financing, which it will use to fund further sales, marketing and product development initiatives. More

IAB and Nielsen Launch 'Total' Digital Ratings Tool

Mar 31 2016

IAB Australia and Nielsen have launched 'Digital Ratings (Monthly)', a new service promising to measure the country's total digital audience unduplicated across PC, smartphone and tablet, for both web browsers and apps. More

IVP Launches Remote Eyetracking Solution

Mar 31 2016

In the US, Interactive Video Productions (IVP) has launched a remote eyetracking tool called MobiLAB ET Online, allowing survey respondents to participate in studies from anywhere with a webcam and Internet access. More

Healthcare Analytics Firm Evantage Acquired

Mar 31 2016

UK-based group Wilmington plc has acquired healthcare and pharma analytics specialist Evantage Consulting for an initial £1.4m, with a deferred cash consideration of up to £4.6m by 2020. More

Crossix Hires Analytics Veteran Ira Haimowitz

Mar 31 2016

In New York, healthcare data firm Crossix Solutions has appointed media and analytics veteran Ira Haimowitz as Vice Product, Product Strategy, tasked with expanding its product portfolios and client relationships. More

Dentsu Aegis Promotes for ANZ Role

Mar 31 2016

In Australia, marcoms giant Dentsu Aegis Network (DAN) has promoted Matthew Crook to the role of Chief Strategy Officer and Chief Executive Officer Performance and Data, ANZ. More

BrainJuicer Board Agrees One Million Share Buy-Back

Mar 31 2016

UK-based BrainJuicer is planning to commence a share buy-back, using existing cash resources to purchase up to one million of its ordinary shares. More

Research Now Launches Automated Study Option

Mar 30 2016

Digital data collection specialist Research Now has launched a suite of study templates for common research topics, offering a rapid and lower-cost solution for business decision-makers, but still with input from a researcher. More

Rapid Organic Growth for InSites Consulting

Mar 30 2016

Online specialist InSites Consulting has reported a 20% increase in revenues so far in this fiscal year, and says it is anticipating revenues of EUR 23m - representing 30% organic growth - by the year end on 30th June. More

Toluna Combines Products for 'Real-Time Research'

Mar 30 2016

Toluna has combined its QuickSurveys DIY survey and analytics platform with its Toluna.com online panel community, to create a service which guarantees more than 1,000 nationally representative survey responses in 21 countries within hours. More

Nielsen CEO Joins Monsanto Board

Mar 30 2016

St Louis-based multinational agrochemical and agricultural biotech corporation Monsanto has appointed Nielsen CEO Mitch Barns to its Board of Directors. More

OzTAM to Release 8 to 28-Day Time Shift Viewing Data

Mar 30 2016

Australian television audience measurement body OzTAM is to include 8 to 28-day time shift viewing in its television ratings database from next Sunday. More

Commercial Radio Malaysia Names GfK Official Partner

Mar 30 2016

Industry association Commercial Radio Malaysia (CRM) has appointed GfK as its official research partner, to provide radio audience measurement across the country. More

New IRI Tool Measures Impact of Advertising on Sales

Mar 30 2016

Retail and healthcare data giant IRI has introduced a solution which links media exposure to actual off-line purchases down to the specific product and household level, in order to determine which digital media is most effective with target audiences. More

Innovid Appoints MD for APAC Region

Mar 30 2016

Online video analytics specialist Innovid has appointed former Sizmek exec Carolyn Bollaci as Managing Director of APAC, supporting the company's growth in Australia, New Zealand, Hong Kong, Japan, Korea, Southeast Asia, India and China. More

HG Data Raises Further Expansion Funds

Mar 30 2016

US-based big data firm HG Data has raised $12m in a Series B round of funding, which it will use to develop new products, add clients, and expand its science and engineering expertise. More

WPP Acquires Healthcare Media Specialist CMI

Mar 29 2016

In the US, WPP has acquired healthcare and life science services firm Communications Media Inc. (CMI), for an undisclosed sum. The firm provides media investment management and non-sales force promotional strategy, planning, customer insights and data solutions. More

FlexMR Hires Charles Pearson in Bus Dev Role

Mar 29 2016

In the UK, online research technology and services provider FlexMR has hired industry veteran Charles Pearson for the newly created role of SVP of Strategic Business Development, responsible for new business with end clients, agencies and consultancies globally. More

Cint Hires in Stockholm and London

Mar 29 2016

Global panel marketplace provider Cint has appointed Greg Dunbar as Vice President of Sales, EMEA, based in London, and Dag Magni as Chief Financial Officer, based in its Stockholm headquarters. More

More Funds from Nielsen Innovate for Israel's ciValue

Mar 29 2016

Israel-based customer insight and personalization software provider ciValue has closed a $2.4m seed round from a group of investors including Nielsen Innovate. The funding will be used to roll out a new self-service solution for grocery, health and beauty retailers. More

Machine Learning Startup Opens in Australia

Mar 29 2016

Palo Alto, CA-based intelligent machine learning startup Adatos has opened an office in Australia, led by former AMAA Chief Executive Paul Dovas as Manager, and David Perez as Director for Australia and New Zealand. More

Adobe Launches Cross-Device Targeting Co-op

Mar 24 2016

Adobe has launched a membership network for brands to share ideas about understanding their consumers, and delivering personalized experiences across devices at scale. More

The Sound Launches Filmmaking Division

Mar 24 2016

Strategy and innovation agency The Sound has launched a dedicated content division called The Sound Media, which will harness the firm's anthropological and filmmaking expertise to produce documentaries and culture-focused content. More

Zodiac Raises Funds for CLV Prediction Tool

Mar 24 2016

In New York, predictive analytics start up Zodiac has secured a $3m seed funding round, which it will use to launch its solution forecasting individual customer lifetime value (CLV). More

Lotame Debuts Smart TV Audience Targeting Tool

Mar 24 2016

Cross-screen data management platform (DMP) provider Lotame has launched a tool called Smart TV Audiences, allowing users to identify audience attributes based on actual TV viewing behavior, and then target those viewers on their digital devices. More

Mediabong Launches Video Re-Targeting Tool

Mar 24 2016

Video ad platform Mediabong has launched a video re-targeting tool, based on actual individual user attention and interest levels. More

Nielsen to Release TV Connected Device Data

Mar 23 2016

Nielsen has announced that from April 25th it will make available brand-level TV connected device data for streaming video devices and game consoles. The firm will also add information from enabled smart TVs. More

J.D. Power Rolls Out Vehicle Safety Data App

Mar 23 2016

In the US, automotive research specialist J.D. Power has developed an online app called SafetyIQ, to help auto industry users analyze vehicle safety data. More

GfK and Eyeota in Regional Ad Targeting Deal

Mar 23 2016

GfK has partnered with local audience data specialist Eyeota, to make its regional purchasing power data available to advertisers in the UK and Europe, and help them tailor their online ads to specific income target groups by region. More

EA Buys Predictive Analytics and BI Firm Boire Filler Group

Mar 23 2016

In Canada, marketing services and data firm Environics Analytics (EA) has acquired Toronto-based Boire Filler Group, a provider of predictive analytics, data management and business intelligence. Terms of the deal were not disclosed. More

Vox Pops Expands Offices and Services

Mar 23 2016

UK research and TV production company Vox Pops International (VPI) has relocated to larger premises in Ewell, Surrey, and will provide a number of new services to existing and potential clients. More

Q-nomy Launches Customer Journey Analysis Tool

Mar 23 2016

In London, digital customer experience software firm Q-nomy has launched a solution called Q-Flow Insight, to enable retailers and service providers to analyse customer journeys in physical stores and across online and mobile platforms. More

Nielsen to Expand Digital Ad Ratings Reach

Mar 23 2016

Nielsen is planning to expand Digital Ad Ratings to eight new markets globally by the end of 2016, adding to seventeen countries where it is already available. More

Microsoft Rolls Out Video Pulse Audience Measure

Mar 22 2016

Microsoft has launched a service called Video Pulse, to help market researchers, political campaigners, brands and movie studios measure the recorded reactions of audiences and customers to ads, political campaigns or other digital content. More

Harris Interactive Launches Same Day Service

Mar 22 2016

Harris Interactive has launched a new service called Harris 24, to provide survey design, audience reach, analysis and reporting in less than 24 hours to clients in the UK, US, France, Germany, Spain and Italy. More

BARB Rolls Out TV Landscape Report

Mar 22 2016

Television measurement body BARB has launched The UK Television Landscape Report, a quarterly review of population trends and changes in how people watch TV. More

comScore and Adobe Partner for Cross-Platform Insights

Mar 22 2016

comScore has partnered with marketing software giant Adobe to provide new insights into cross-device media consumption. More

gShift Buys Influencer Marketing Platform InNetwork

Mar 22 2016

Marketing metrics software developer gShift has acquired influencer marketing platform InNetwork in an all-stock deal, with terms not disclosed. More

Platform One Launches Qual / Quant Dashboard

Mar 22 2016

UK-based customer feedback software provider Platform One has introduced an online reporting solution, giving users qual, quant and multimedia insights side-by-side in a single dashboard. More

Data Firms in $13bn 'Merger of Equals'

Mar 21 2016

US-based energy and environment information giant IHS has announced it will merge with financial data company Markit. The all-share transaction is a mega-merger for the sector with an estimated equity value of more than $13 billion. More

YouGov Continues Double Digit Growth

Mar 21 2016

UK-based online research agency YouGov plc has announced interim results for the six months ended 31st January 2016, showing revenue of £41.5m, up 13% at constant currencies, and adjusted profit before tax up by 42% to £5.0m. More

GroupM Taps Kantar Tools for LIVE Panel Launch

Mar 21 2016

WPP is linking the panels and other data sources of its Kantar / DIM division with the expertise and planning tools of its GroupM media investment management division, to launch LIVE Panel. The new consumer and media insight solution will help advertisers develop and measure 'precise and targeted' media plans. More

Modest Growth for BrainJuicer

Mar 21 2016

UK-based BrainJuicer Group has announced 'modest' revenue growth of 3% (constant currency) in the calendar year 2015, to £25.18m. This is the second year of slower growth for the pioneering company, which nevertheless increased profits and cash at hand. More

Viacom and comScore in Major Audience Data Deal

Mar 21 2016

comScore has announced a multi-year partnership with media giant Viacom, for cross-platform measurement - its first such since merging with Rentrak. Meanwhile the ratings company faces class actions over its handling of filing delays relating to an accounts enquiry. More

Flush with Funds, Moat Plans Digital Ad Currency

Mar 21 2016

New York-based web analytics company Moat has raised $50m in funding, three times its previous total, and says it aims to develop its viewability metric into a currency for buying digital ads. More

Debut for Nielsen Digital Audio Ratings

Mar 18 2016

Nielsen has launched a new solution to measure over-the-air radio listening, across mobile apps and web players, regardless of the device used. Results will be comparable with the firm's other media currencies as part of its Total Audience initiative. More

Mobile Data Added to TGI Clickstream

Mar 18 2016

Kantar Media has enhanced its TGI Clickstream study with the addition of metered consumer mobile behaviour, including phones and tablets. More

New York Times Buys Influencer Firm HelloSociety

Mar 18 2016

The New York Times Company has acquired social media influencer specialist HelloSociety from parent company Science Inc. Terms of the all-cash deal were not disclosed. More

OpinionLab Adds Collaborative Tools

Mar 18 2016

US-based customer listening solutions provider OpinionLab has announced an upgrade to its product which it says will 'harness the collaborative power of an organization to act on customer feedback'. More

RevTrax Hires Former Experian and Arbitron Exec

Mar 18 2016

In New York, marketing tech and data analytics company RevTrax has hired former Experian and Arbitron exec Jim Tobolski as EVP, Sales & Customer Success. More

Digital Analytics Assoc Hires Full-Time Exec Director

Mar 18 2016

In the US, the Digital Analytics Association (DAA) has hired Marilee Yorchak as full-time Executive Director, with operational responsibility for all of its programs and activities, plus supervising staff and vendor relationships. More

Hamilton-Clark to Advise Borderless Access

Mar 18 2016

Emerging markets panel specialist Borderless Access has appointed former TNS MENA CEO Steve Hamilton-Clark as a Non-Executive Director in the Middle East region, and part of its global advisory team. More

Revenue Down, Profits Up for Cello Group

Mar 17 2016

UK-based pharmaceutical and strategic marketing group Cello has announced a 7.4% fall in revenue to £157.3m for the calendar year 2015. However, profits and earnings per share rose and the Group says it has made a good start to 2016. More

SurveyMonkey Opens Asia Pac Regional Hub in Sydney

Mar 17 2016

DIY online survey platform SurveyMonkey has opened an APAC office in Sydney, Australia, with an initial staff of fifteen. More

US Firms Merge to Form 'Data Decisions Group'

Mar 17 2016

In the US, FGI Research & Analytics (FGI) and Web Decisions Group (WDG) have merged to form a new company, Data Decisions Group. More

Google Launches Analytics 360 Suite

Mar 17 2016

Google has unveiled a new suite of analytics solutions, including four new and two rebranded tools, intended as an 'enterprise-class' platform to help developers and marketers with the challenges posed by a multi-screen world. More

WiseSample Opens in Singapore

Mar 17 2016

Survey sample and technology firm WiseSample has opened an office in Singapore, where it has appointed Lim Soh as Director. More

Acquisitive Merkle Growing Fast

Mar 17 2016

Data-driven marketing agency Merkle has reported 2015 net revenue of $435m - up 14% on the previous year. Growth reflects a number of acquisitions designed to expand the company's global reach. More

Deep Focus Hires Leader for Consumer Insights Arm

Mar 17 2016

In New York, creative agency Deep Focus has appointed Jonathan Lum as US Chief Strategy Officer, responsible for overseeing strategy and analytics, as well as the firm's consumer insights consulting team The Intelligence Group. More

Cross-Platform Launch for Nielsen Catalina and Time

Mar 16 2016

Shopper insights specialist Nielsen Catalina Solutions (NCS) and media giant Time Inc. have teamed up to launch a cross-platform ad measurement tool, tracking the quantifiable in-store sales impact of campaigns across print, digital and TV. More

Nelson-Field and Jemsoft Form Media Intelligence JV

Mar 16 2016

In Australia, digital media authority Karen Nelson-Field and artificial intelligence (AI) firm Jemsoft have formed a joint venture called Media Intelligence Co, to develop media measurement and targeting technologies and real-time media research solutions. More

WPP's Data Alliance Expands to Indonesia

Mar 16 2016

WPP's Data Alliance has expanded its reach to Jakarta, Indonesia, to meet demand from local agencies and clients - and has appointed Wijaya Santoso to lead it. More

Research Now Names New Leadership Team

Mar 16 2016

Digital data collection specialist Research Now has appointed former WPP exec Gary Laben as Chief Executive Officer, replacing Kurt Knapton who resigned last October. Meanwhile John Rothwell has added the title of President to his existing role as Chief Operating Officer. More

GfK and Nielsen in Brazilian Cross-Media Alliance

Mar 15 2016

GfK and Nielsen are in discussions to develop a set of services for advertisers, agencies and media groups, possibly for launch later this year. The firms say the initiative will kick-off with the design of Brazil's 'first' cross-media measurement for ad campaigns. More

Millward Brown Debuts AdNow Comms Measure

Mar 15 2016

Millward Brown has launched a real-time communications measurement tool called AdNow, to help marketers evaluate campaign performance for multiple pieces of advertising across digital media channels. More

YouthSight Launches SnapMe 'Vox Pop' Service

Mar 15 2016

London-based YouthSight has introduced a new 'vox pop' service called SnapMe, allowing clients to get video feedback from members of the firm's OpinionPanel community via their smartphone cameras. More

AI Specialists Launch Noodle Analytics

Mar 15 2016

A team of execs from IBM Watson, GE Digital, Infosys and MicroStrategy have launched a new enterprise artificial intelligence company called Noodle Analytics (Noodle.ai), with an undisclosed amount of backing from venture investment firm TPG Growth. More

TapInfluence to Open Silicon Valley Office

Mar 15 2016

US-based influencer marketing specialist TapInfluence is opening a new office in Silicon Valley, and has appointed Eli Gild to lead it in the newly created role of Chief Technology Officer. More

Converseon Adds to Social Media Tool

Mar 15 2016

Social media specialist Converseon has released a new big data version of its social media intelligence application Conversus, for use in brand tracking, market mixed modeling, predictive analytics and other research purposes. More

Explosive Growth for UK's Research and Data Sector

Mar 14 2016

The UK's 'professional research and evidence market' has grown massively in the last three and a half years to an annual turnover of £4.8bn - up 62% - and a workforce of 73,000 professionals, according to a report by PwC for the MRS. More

Sorrell's 2015 Earnings 'Close to £70m'

Mar 14 2016

WPP Chief Executive Sir Martin Sorrell has received shares worth £60m, according to reports. With salary and annual bonuses the figure is 'likely to approach £70m'. The share award is triggered by the group's success in outperforming both its peers and the FTSE 100 over five years. More

Disney on the Dark Side

Mar 14 2016

Disney Chief Executive Bob Iger says his company has 'very limited access to the consumer' and doesn't have 'any idea of who went to see Star Wars in the movies'. Laudable honesty - and of course he is looking to change that - though of course the answer is 'practically everyone'. More

Britton Takes Key Role in PwC Insight Division

Mar 14 2016

Former YouGov UK CEO Tim Britton is joining consultancy PwC to lead strategy and transformation in its r2i research and insight centre of excellence. More

Another Acquisition for App Annie

Mar 14 2016

App store analytics specialist App Annie has acquired San Francisco-based mobile ad metrics provider AppScotch, which it says will boost its technology capabilities. More

MDI Launches Interactive Chat Platform

Mar 14 2016

Melbourne, Australia-based mobile researcher MDI has launched an interactive chat based platform, combining qual and quant data. More

German Ratings Firm eKomi Buys Reputation Specialist

Mar 14 2016

Berlin-based reviews, ratings and CEM company eKomi has acquired online reputation manager Reputami, for an undisclosed sum. More

Nielsen Buys Mumbai-based Mobile Firm Informate

Mar 11 2016

Nielsen has acquired Mumbai, India-based mobile usage measurement specialist Informate Mobile Intelligence, previously part of the Cross-Tab Group of companies. Terms of the deal were not disclosed. More

Research Now Unveils New Panel Platform and Partners

Mar 11 2016

Digital data collection specialist Research Now has launched a new panel management platform, while expanding its capacity across North America, EMEA and Asia Pacific through the addition of nineteen new panel partners. More

Customer Intelligence Specialist iJento Acquired

Mar 11 2016

UK-based marketing analytics, customer intelligence and targeting firm iJento has been acquired by 'business building' investment company Blenheim Chalcot for an undisclosed sum. More

GfK MRI Partners to Pinpoint Voter Segments

Mar 11 2016

In the US, GfK MRI has partnered with a number of data management platforms (DMPs), to identify and launch 23 online segments for use in political ad campaigns. More

Dentsu Aegis Buys Data Consulting Firm Cardinal Path

Mar 10 2016

Marcoms giant Dentsu Aegis Network has acquired North American digital data consulting firm Cardinal Path for an undisclosed sum. More

Toluna Adds Attitude Tool to QuickSurveys

Mar 10 2016

Online community and survey tech provider Toluna has added a tool called PowerAttitudes to its QuickSurveys DIY survey platform, to enable marketers to generate 'immediate insights' on the consumer attitudes driving usage and purchase behavior. More

Cint Debuts Multi-Source Sample Solution

Mar 10 2016

Global panel marketplace platform Cint has introduced a new feature called Ad Hoc Supply, allowing clients to add sample from different sources into its platform, and run all their research from one single system. More

Verto Hires comScore's Read to Lead New London Office

Mar 10 2016

Multi-screen measurement firm Verto Analytics has opened an office in London and hired former comScore UK MD Michael Read as Managing Director. The firm has also appointed Alison Murdock as SVP, Marketing in the US. More

Unruly Debuts Video Ad Emotional Measure

Mar 10 2016

London-based video ad distribution and tracking platform Unruly has beta-launched a dashboard called Unruly Pulse, analysing emotional response to video ads, and the resulting trends. More

Clarabridge Adds Photo Analysis Options

Mar 10 2016

Customer experience management (CEM) specialist Clarabridge has added visual analysis capabilities to its tools, to enable users to detect and engage with customers who reveal their experiences in photos shared on social media posts. More

YouEye Acquired by UX Platform UserZoom

Mar 9 2016

In the US, user experience (UX) research platform UserZoom has acquired research technology company YouEye. Terms of the deal were not disclosed. More

FocusVision Names Jamin Brazil as New CEO

Mar 9 2016

US-based research technology and services group FocusVision has appointed Decipher US co-founder Jamin Brazil as Chief Executive Officer, replacing Eric Grosgogeat who has stepped down to 'pursue other opportunities' after eight years in the role. More

Harte Hanks Buys Aleutian, Opens Office in Denver

Mar 9 2016

US-based direct marketing and targeting giant Harte Hanks has acquired strategy, business analytics and operations consultancy Aleutian Consulting for an undisclosed sum. In addition, Harte Hanks has opened new offices in Denver, Colorado to accommodate both firms' teams in the city. More

Dentsu Aegis Buys Czech Digital Agency Adexpres

Mar 9 2016

Marcoms group Dentsu Aegis Network has acquired Czech Republic-based Adexpres Group, which provides a full range of digital services across online media planning and buying, monitoring and evaluation, and consumer targeting. Terms of the deal were not disclosed. More

HCD and IVP Integrate Sensory and UX Services

Mar 9 2016

In the US, neuroscience research specialist HCD Research has partnered with testing lab provider IVP to offer integrated sensory research and user experience (UX) services. More

The Sound Hires Head of Strategy

Mar 9 2016

Strategy and innovation agency The Sound has appointed Matt Palmer as Vice President / Head of Strategy in its Chicago office. More

Crimson Hexagon Closes $20m Expansion Fund

Mar 9 2016

US-based social media analysis firm Crimson Hexagon has raised $20m in a round of equity financing, which it will use to expand its infrastructure and products, and its global sales and marketing team. More

Shopper Intelligence Firm AreaMetrics Raises Funds

Mar 9 2016

Seattle-based customer intelligence specialist AreaMetrics has raised $2m in a seed round of funding, which it will use to expand the reach of its product, and add new staff to its executive team. More

ISA Buys Community Insight Platform icanmakeitbetter

Mar 8 2016

In the US, MR and data analytics firm LRW (Lieberman Research Worldwide), has announced that its sister company ISA has acquired Austin, Texas-based community insight platform icanmakeitbetter (ICMIB) and its parent company Sentient Services. Terms of the deal were not disclosed. More

comScore Stock Dives After Accounting Review Announced

Mar 8 2016

Shares in audience measurement specialist comScore plunged 35% to $26.52 yesterday, after the firm disclosed that its Audit Committee has not finalized an ongoing review of 'certain potential accounting matters'. More

IRI and Capture to Track In-Store Marketing Effects

Mar 8 2016

In the UK, retail and healthcare data giant IRI has partnered with retail media agency Capture, to enable supermarkets and brands to track the real-time effects of their in-store marketing material. More

Join the Dots Hires Three

Mar 8 2016

Manchester, UK-based consumer insight agency Join the Dots has appointed three new members of staff - Paul Das, Lindsay Hart and Bri McIntosh. More

Expansion Funds for Ad Platform SourceKnowledge

Mar 8 2016

Video ad technology company SourceKnowledge has announced $1.5m in financing, which it will use to scale growth in its performance advertising platform Engage. More

Ebiquity Names Hussain UK Head of Digital Media

Mar 8 2016

Media and marketing insights firm Ebiquity has appointed Tim Hussain as UK Head of Digital Media, to help the company further develop digital measurement tools and techniques. More

Healthy Numbers for WPP but DIM Sums Disappoint

Mar 7 2016

WPP has reported total 2015 revenue up 5.3% on a like-for-like basis, with headline EBITDA of £2.002bn, up 7.7% at constant currency. Revenue in pounds was up 6.1% to £12.235 bn. The insight-focused 'data investment management' division (DIM) remained flat for the year, although slightly improved in Q4. More

MRBA Annual Auction Launches

Mar 7 2016

The MRBA, the UK's MR charity, has launched its Annual Fundraising Charity Auction. More

Truven Expands Data Integration Platform

Mar 7 2016

Healthcare analytics solutions provider Truven is launching an enhanced Custom Solutions offering for hospitals and health systems, promising to help hospitals improve care while reducing both cost and risk. More

Senior Hires for Clarabridge

Mar 7 2016

Analytics-based CEM specialist Clarabridge has announced two new hires, Ram Ramachandran as SVP of Engineering, and Ines Thornburg as SVP of Global Professional Services. More

Kantar Picks Cross-Tab Group as Outsourcing Partner

Mar 4 2016

Kantar has chosen Cross-Tab Group to be its outsourcing partner in India, in a four-year deal worth up to $25m. Ashwin Mittal, Cross-Tab Group President, described the contract as a 'significant milestone' in the firm's fifteen-year history. More

Origami Logic Relocates and Hires

Mar 4 2016

US-based analytics firm Origami Logic has moved its headquarters to Mountain View, CA, doubling its office space to accommodate future growth. The firm has also appointed Steven Wastie as Chief Marketing Officer and Mark Lambert as Chief Financial Officer. More

Firms in Healthcare Targeting Partnership

Mar 4 2016

In the US, mobile ad targeting specialist 4INFO has partnered with pharma audience and campaign insights firm Crossix to help healthcare marketers identify and engage with relevant consumers on their mobile devices. More

Research Now Co-Founder Joins RealityMine Board

Mar 4 2016

Research Now co-founder and former CEO Chris Havemann has joined the Board of Manchester, UK-based research tech and consumer analytics specialist RealityMine as a Non-Executive Director. More

Pathmatics Raises Expansion Funds

Mar 4 2016

In the US, online ad intelligence firm Pathmatics has raised $3m in a Series A round of funding, to be used for continued global expansion of its proprietary PathSource technology. More

TNS UK Sets Up Innovation Hub and Board

Mar 3 2016

TNS UK has launched an Innovation Hub through which to bring together the industry's 'most creative' research specialists, data scientists, and technology experts, with a remit to develop new research methodologies across all forms of survey, social, search, and passive data. More

One Hundred Jobs to Go at SurveyMonkey

Mar 2 2016

SurveyMonkey CEO Zander Lurie has announced in an internal memo that the company is making about 13 percent of its workforce - or around 100 of its 750 employees - redundant. More

Strive Hires Two from Incite

Mar 2 2016

In London, financial services and technology insights specialist Strive has appointed former Incite execs Mark Yeomans as a Director and Paul Whelan as Creative Director. More

Clear Channel Debuts RADAR OoH Research Tools

Mar 2 2016

Outdoor ad company Clear Channel Outdoor Americas (CCOA) has launched a suite of research, data and analytics tools called RADAR, to help advertisers and agencies reach their target audiences and measure the impact of their Out-of-Home (OoH) campaigns. More

NPD Launches Pre-Market Forecasting Service

Mar 2 2016

In the US, retail information firm The NPD Group has introduced a pre-market sales forecasting service, which can be used to assess and improve the sales potential of new and revamped products and services before they are launched. More

Influitive Raises Funds and Makes Acquisition

Mar 2 2016

Toronto and San Francisco-based customer advocate management specialist Influitive has raised an additional $8.2m in a Series B extension round. The firm has also acquired community building app developer Ironark Software for an undisclosed sum. More

Millward Brown and GutCheck in Copy Testing Partnership

Mar 1 2016

Millward Brown has partnered with on-demand online community specialist GutCheck to launch a qualitative tool called Pre-LinkNow, which offers a copy-testing framework to help marketers better understand ad performance. More

New Product Leadership Role for Nielsen's Clarken

Mar 1 2016

Nielsen has promoted Megan Clarken to the newly created role of President of Product Leadership, leading its Marketing Effectiveness practice and Watch media research products. More

MFour Introduces 'MYResearch' DIY Mobile Survey Tech

Mar 1 2016

US firm MFour Mobile has launched its MYResearch DIY mobile survey technology, which enables researchers to program and field surveys to more than one million active consumers. More

Conquest Debuts Charismatix 'Brand Love' Measure

Mar 1 2016

UK agency Conquest is launching a 'brand love' measurement tool called Charismatix, which combines avatar-led online technology with cognitive science and enhanced implicit testing to understand what links customers to brands, advertising and products. More

Cint Launches Panellist Engagement App

Mar 1 2016

Research technology and panel exchange operator Cint has launched OpinionAPP, an app for use by the nineteen million panellists who can be accessed through its OpinionHUB marketplace. More

DRG Buys Health Plan Data Firm Adaptive

Mar 1 2016

In the US, pharma researcher Decision Resources Group (DRG) has acquired health plan data specialist Adaptive Software. Terms of the deal were not disclosed. More

Millward Brown Buys Analytics Quotient

Feb 29 2016

Millward Brown has agreed to acquire the business operations of marketing analytics company Analytics Quotient (AQ), which employs around 400 people and offers both data visualization tools and custom analytics solutions. More

Rapid Growth for Eye Tracking Tech Firm Tobii

Feb 29 2016

Stockholm, Sweden-based Tobii has reported fourth quarter 2015 sales of SEK 287 million ($US 33.5m), up 29% after adjusting for currency effects; and SEK 967 million ($US 112.9m) for the full year, up 41% on the same basis. More

Manifest Buy Gives Rakuten Targeting Boost

Feb 29 2016

Cross-channel ad specialist Rakuten Marketing has announced the acquisition of San Francisco-based product intelligence firm Manifest Commerce, which it says will boost its social advertising and ad optimization capabilities for retailers. More

SurveyMonkey Promotes TechValidate Founders

Feb 29 2016

DIY online research software firm SurveyMonkey has added TechValidate co-founders Steve Norall and Brad O'Neill to its leadership team, effective immediately. Norall becomes SVP, SurveyMonkey for Business Product, and O'Neill SVP of Global Sales. More

Webtrends Launches Infinity Big Data Platform

Feb 29 2016

US-based digital analytics firm Webtrends has launched a big data platform, Infinity, providing 'actionable customer intelligence' for personalised marketing programs. More

iCharts Closes $5.5m Funding Round

Feb 26 2016

Cloud-based visual analytics platform iCharts has closed a $5.5m Series B2 funding round, which it will use to expand the business into new 'ecosystems'. More

Lightspeed GMI Relocates 's-Hertogenbosch Office

Feb 26 2016

In the Netherlands, WPP-owned digital data collection specialist Lightspeed GMI is relocating its 's-Hertogenbosch-based office to a larger facility, to facilitate growth of the company's European operations. More

MARU Buys Vision Critical's NA Research Consulting Arm

Feb 26 2016

Recently formed research, insight and advisory services provider MARU Group has made its second acquisition of the week – this time, it has bought Vision Critical's North American Research Consulting division. Terms of the deal were not disclosed. More

MetrixLab Adds Digital Analysis and Reporting Features

Feb 24 2016

Netherlands-based online specialist MetrixLab has added a digital analysis and reporting tool to its insights platform, to enable users to access survey data early in the fielding process, and track or manipulate this data after the study closes. More

B2B International Debuts Video Feedback Tool

Feb 19 2016

Global business research agency B2B International has introduced a platform called 'B2B Spotlight', which enables respondents to use video to capture feedback at any time, across any device. More

BARC and TAM Prepare 'Meterology' JV Launch

Feb 12 2016

In India, TV rating body BARC and Nielsen/Kantar joint venture TAM India have formally launched their meter management company, Meterology Data Pvt Ltd. (MDL). BARC will have full control with a 51 percent stake in MDL, while TAM India will own 49 percent. More

Touchstone Opens Virtual Reality Research Arm

Feb 12 2016

In the US, consumer technology-driven market research firm Touchstone Research has launched a new division called Touchstone VR, to provide MR services to the virtual reality and augmented reality (VR/AR) industries. More

BBC Reveals Plans for Facial Tracking

Feb 12 2016

In the UK, broadcaster the BBC has partnered with facial tracking specialist CrowdEmotion to monitor the 'conscious and unconscious' emotional reactions of viewers to TV programmes. More

Silverman and Unilever Launch Crowdoscope

Feb 12 2016

London-based Silverman Research has partnered with consumer goods giant Unilever to launch a new real-time survey and discussion tool called Crowdoscope. More

Unruly Adds Emotional Targeting Option

Feb 12 2016

London-based video ad distribution and tracking platform Unruly has added an emotional targeting feature to its Unruly-in-Article format, to enable advertisers to target the people most likely to engage emotionally with specific video creatives. More

Real Revenue Rise for Nielsen

Feb 11 2016

Nielsen has reported constant currency revenue rises of 5.6% for the fourth quarter of 2015 and 5.0% for the year as a whole. Reported revenue dipped 0.6% in Q4 to $1.624bn, and 1.8% for the full year to $6.172bn. More

European Launch for IRI Holistic Retail Solution

Feb 11 2016

US consumer data giant IRI has expanded its retail offer in Europe with the launch of a solution called IRI Holistic Retail Solution (IRI HRS), combining analytics from many retail data sources in a single unified platform. More

AnalogFolk Opens Data Solutions Arm in London

Feb 11 2016

Digital marketing agency AnalogFolk has launched a global data solutions business, based in London, where it has appointed former Havas helia execs Ben Silcox as Chief Data Officer and Mark Barry as Head of Business Solutions. More

MeritDirect Buys Analytics Specialist FCI

Feb 11 2016

US-based integrated marketing agency MeritDirect has acquired marketing analytics specialist Furgiuele & Company Inc. (FCI) for an undisclosed sum. More

Havas helia Names New Chief Data Officer

Feb 11 2016

Havas Worldwide's customer engagement agency Havas helia has appointed former IPG Mediabrands exec Russell Marsh as Chief Data Officer, replacing Ben Silcox. More

Rocket Fuel Hires First Chief Customer Officer

Feb 11 2016

In the US, artificial intelligence-driven marketing platform Rocket Fuel has hired former Google and DoubleClick CEM exec Ben Saitz for a new role, Chief Customer Officer. More

GuestMetrics Upgrades Analytics Offer

Feb 10 2016

Cambridge, MA-based GuestMetrics, which provides Point-of-Sale transaction analytics and insights for the food & beverage, hospitality and financial services sectors, has announced a new analytics platform and dashboard. More

New Name and Data-Based Launch for Incentives Firm

Feb 10 2016

Incentive software platform 360incentives has changed its name to 360insights, and launched a new service called the Channel Success Platform. The firm recently announced it had secured $10m in funding to support development of its predictive analytics offering. More

An App for the Teacher

Feb 10 2016

In the UK, digital textbook platform Kortext has launched an analytics dashboard allowing lecturers and university staff to see how students are engaging with their digital learning content. More

Merkle Continues European Growth with DBG Buy

Feb 9 2016

Data-driven marketing agency Merkle has acquired London-based DBG, which helps clients integrate data from different sources for effective customer communication. Terms of the deal were not disclosed. More

Asian Office for Booming Join the Dots

Feb 9 2016

Manchester-based agency Join the Dots has opened an office in Singapore, its first outside the UK. Karen Schofield, previously the company's Innovations Director, will head it up as MD, Singapore. More

French Legal Problems for Facebook

Feb 9 2016

France's data protection authority the CNIL has given Facebook three months to stop tracking non-users' web activity without their consent, and says the company must stop certain transfers of personal data to the USA. More

Senior Hires for Booming Madison Logic

Feb 9 2016

NYC-based B2B targeting firm Madison Logic has announced a 72 percent annual rise in revenue, and the appointments of Greg Franczyk as CTO and Veracelle Vega as Vice President of Human Resources. More

Expanding Questback Looks to US

Feb 9 2016

Frank Møllerop, CEO of Enterprise Feedback Management specialist Questback is moving to work in the company's New York office this month, reflecting an increased focus on expansion in the US market. The firm says its enterprise revenues rose 40% in 2015. More

Talend Rolls Out Free Self-Service Data Application

Feb 9 2016

Big data firm Talend has unveiled a free, open source desktop application helping business users with data manipulation and analysis. More

New Name for App Performance Analyst

Feb 9 2016

San Francisco-based mobile app performance monitoring firm Crittercism is changing its name to Apteligent. More

Senior Hires and New Office for NetBase

Feb 8 2016

Social media analytics specialist NetBase has appointed Paige Leidig as CMO and Dave Pefley as CFO; and opened a new HQ in Santa Clara, CA. Pefley replaces Bob Pape, who is retiring. More

Safe Harbour Successor to 'Shield' EU Citizens' Privacy

Feb 8 2016

Last week, the European Commission and the US agreed a new framework for the transfer of data between the two, known as the EU-US Privacy Shield. Under this, US companies and government agencies will have new obligations to guarantee protection for personal data. More

UK Firms Combine Research and Analytics Offers

Feb 8 2016

UK-based consumer insight and brand consultancy Nutshell has teamed up with SaaS analytics provider Zizo, which it says aims to improve commercial ROI on insight spend. More

Wunderman and Marketo Team Up

Feb 8 2016

In the US, marketing software and solutions firms Marketo has partnered with ad agency Wunderman to launch a solution called 'insight-driven engagement'. More

New Name for Belgian Analytics Experts

Feb 8 2016

Belgian-based advanced analytics company solutions-2 has changed its name to boobook (a type of small Australian owl), and says its team aims for a 'more distinctive' positioning as 'advanced analytics and smart online reporting experts in a rapidly evolving market'. More

GfK Buys Iberian and LatAm Panel Firm Netquest

Feb 5 2016

GfK has acquired Iberian and Latin American online panel specialist Netquest, and its subsidiary Wakoopa which provides cross-device passive measurement technology. Terms of the deal were not disclosed. More

New Kantar Role Straddles TNS and Millward Brown

Feb 5 2016

Kantar has moved Adrian Gonzalez into a broader group role in charge of its Consumer Insights businesses - he was previously CEO of Millward Brown's Africa, Middle East and Asia Pacific (AMAP) region. TNS APAC CEO Chris Riquier is among those leaving the business in the restructure. More

Symphony Sells AlphaImpactRx to IMS Health

Feb 5 2016

Holding company Symphony Technology Group (STG) has sold its biopharma and consumer health research and analytics firm AlphaImpactRx to IMS Health. Terms of the deal were not disclosed. More

Xaxis Replaces Sweeney with Webby

Feb 5 2016

In the US, WPP's audience profiling and targeting division Xaxis has appointed former NBCUniversal exec Jason Webby as Senior Vice President, Client Engagement, replacing Matt Sweeney who was recently promoted to the post of CEO, North America. More

Visual Analytics Firm Curalate Raises $27.5m

Feb 5 2016

Visual analytics platform Curalate has secured $27.5m in a Series C round of investment, bringing its total funding to date to $40m. More

Analytics Firm Cardinal Path Hires DAA Co-Founder

Feb 5 2016

In Chicago, data firm Cardinal Path has hired Digital Analytics Association (DAA) co-founder Andrew Edwards to lead its Business Intelligence unit. More

IBM Launches Cloud Data Services Portfolio

Feb 4 2016

IBM has launched a cloud data portfolio with more than 25 services for app developers and data scientists. More

Web Analytics Firm Decibel Opens Two US Offices

Feb 4 2016

UK-based web analytics platform Decibel Insight has expanded to the US with the opening of new offices in Boston, MA and Austin, TX. More

Geofeedia Gets Funds for Location Intelligence Tool

Feb 4 2016

In Chicago, location intelligence specialist Geofeedia has raised $17m in funding, which it will use to further develop its map-based platform, used to predict, analyze and act on real-time data from social media sources. More

Lotame Hires Wesly in CMO Role

Feb 4 2016

US-based cross-screen data management platform (DMP) provider Lotame has hired Tremor Video's former Head of Market Strategy Doron Wesly as SVP of Marketing and CMO, heading up global marketing, communications, research and insights. More

MarketResearch.com Buys The Freedonia Group

Feb 3 2016

US-based MarketResearch.com, whose offer combines a huge database of industry reports and a range of advisory solutions, has acquired industry reports and consulting services specialist The Freedonia Group. Terms of the deal were not disclosed. More

comScore Reappointed for Malaysian Audience Contract

Feb 3 2016

The Malaysian Digital Association (MDA), the country's representative body for online publishers, ad agencies and digital service providers, has reappointed comScore as its official Internet audience measurement currency provider. More

Mu Sigma Names New CEO

Feb 3 2016

Decision science and data analytics firm Mu Sigma has promoted Ambiga Dhiraj to the role of Chief Executive Officer, replacing founder Dhiraj Rajaram, who will continue full-time with the company and retain the role of Chairman. More

Movvo Hires Retail Specialist Alexandra Petit

Feb 3 2016

In the UK, movement intelligence and shopper behaviour analyst Movvo has hired retail specialist Alexandra Petit as Customer Experience Officer. More

OpenText Launches Election Tracker '16

Feb 3 2016

Canadian enterprise information management specialist OpenText has launched a tool called Election Tracker '16, through which users can visually monitor, compare, and analyze media coverage of the US presidential election. More

4C and Kantar Link for Political Ad Targeting

Feb 2 2016

Data science and media tech firm 4C has hooked up with Kantar Media to launch a cross-screen solution which enables political advertisers to target messages to their key voters. More

Unmetric Launches Social Media Brand Tracking Tool

Feb 2 2016

New York-based social media intelligence firm Unmetric has launched a data visualization platform called 'Track', to enable marketers to follow brand competitors on social media in real-time. More

NextON Services Expands to UAE

Feb 2 2016

New Delhi-based MR project management company NextON Services has opened an office in Ras al-Khaimah, in the United Arab Emirates (UAE). More

Telecoms Corp Buys Cross-Device Ad Tech Firm Tapad

Feb 1 2016

Cross-device targeting technologist Tapad is to be acquired by Oslo-based telecoms giant Telenor Group, which will pay $US 360m for around 95% of shares. More

IRI Partners with Intent Marketplace Yieldbot

Feb 1 2016

Consumer data giant IRI has allied with Yieldbot, which offers publishers a marketplace to monetise real-time data about the purchase intent of their visitors. The deal will help connect online campaigns to in-store sales, and analyse the relationship between the two. More

Kadence Owner Partners for Neuromarketing Offer

Feb 1 2016

Tokyo-based Cross Marketing Group (CMG) - owner of research agency Kadence - has teamed up with marketing consultancy Centan Inc. to develop an 'enhanced neuromarketing service'. More

Schlesinger Merges Units

Feb 1 2016

International data collection group Schlesinger Associates has merged its Advisors division with MedQuery, the Chicago-based medical recruitment business it acquired in October. Chris Lee will lead the new unit as EVP. More

Platz Leaves Helm at Norstat Denmark

Feb 1 2016

Oslo-based fieldwork group Norstat has appointed Tue Meier-Poulsen as its MD in Denmark, replacing company 'legend' Jesper Platz who has decided to leave after nine years. More

Annik Back in the UK

Feb 1 2016

Data and analytics solutions firm Annik has re-established itself in the UK with the launch of an office in Bracknell, Berkshire. Jonnie Prior joins to lead the office after twelve years at Microsoft UK. More

Elgie Takes Chairman's Role at Ad Tech Company

Feb 1 2016

Creston founder and former CEO Don Elgie has been appointed as Executive Chairman of digital ad platform provider Crossrider, replacing co-founder and CEO Koby Menachemi, who is leaving next month 'to pursue other opportunities'. More

ZappiStore Gears Up for New Phase with CMO Promotion

Feb 1 2016

MR app marketplace ZappiStore has promoted Christophe Ovaere to CMO, increasing his focus on the firm's brand, product marketing and key partner relations. More

B2B Intelligence Firm Artesian Opens in US

Feb 1 2016

Artesian Solutions, a UK-based provider of customer engagement and sales acceleration software, has opened its first overseas office, in Boston, MA, USA. Newly appointed VP of Sales Tom Beriau is joined in the US by co-founder Mike Blackadder, who will relocate. More

GfK Returns to Organic Growth

Jan 29 2016

GfK returned to organic growth (up 1.1%) during the 2015 financial year, after a decline of 2.0% the previous year. Reported sales increased by 6.3% to EUR 1.54bn (from EUR 1.45bn). More

Shareholders Approve comScore Acquisition of Rentrak

Jan 29 2016

Shareholders have approved comScore's bid to buy film and TV measurement firm Rentrak, and the acquisition is expected to close by end of business today. More

ESOMAR and Partners Launch Public Information Service

Jan 29 2016

Research industry body ESOMAR has teamed up with Kantar, comScore, GfK and Nielsen to launch an initiative called 'Research Choices', which aims to help the general public understand how their data is used for audience measurement research. More

Illuminas in Management Buyout

Jan 28 2016

The management team of UK-based Illuminas has completed a management buyout (MBO) from former parent company MSQ Partners. Terms of the deal were not disclosed. More

Research Now to Launch Template-Based DIY Survey Suite

Jan 28 2016

Digital data collection specialist Research Now is preparing to roll out an automated, template-based suite of survey solutions for those with limited budgets. More

OzTAM Readies Video Player Measurement Launch

Jan 28 2016

Australian TV audience measurement body OzTAM has announced it will launch the initial phase of its Video Player Measurement (VPM) Report in February. More

Matt O'Grady Becomes CEO of Nielsen Catalina

Jan 28 2016

In New York, Nielsen has promoted Matt O'Grady to the position of Chief Executive Officer of its shopper insights specialist Nielsen Catalina Solutions (NCS). More

Sky Invests $10m in Programmatic Analytics Firm DataXu

Jan 28 2016

Broadcaster Sky has invested $10m in a firm called DataXu, which provides programmatic marketing analytics, data management and media activation software. More

SSI Buys Instantly

Jan 27 2016

Research data solutions and technology firm SSI has acquired LA-based Instantly - whose services include panels and product concept testing - for an undisclosed sum. More

Rentrak Buys Movie Analytics Firm Hollywood Software

Jan 27 2016

Film and TV measurement firm Rentrak has acquired Los Angeles-based Hollywood Software Inc. (HSI), which develops enterprise tools for managing parts of the digital movie distribution and exhibition industries. Terms of the deal were not disclosed. More

GfK Wins New Zealand Radio Research Contract

Jan 27 2016

In New Zealand, the Radio Broadcasters Association (RBA) has commissioned GfK to provide official radio research services for the country. The contract sees New Zealand's commercial networks, public broadcaster and independent stations join the same radio ratings system for the first time. More

Platform One Debuts 'Instant Community' Solution

Jan 27 2016

UK-based customer feedback software provider Platform One has launched a new product called 'Instant Community', which it says collects customer data at 'every single touchpoint'. More

Recruitment Firm Prime Insight Strengthens Team

Jan 27 2016

In the UK, MR and analytics staff recruitment consultancy Prime Insight has announced three appointments. Ed Binns and James Evans join the company, while Catherine Keeling has been promoted to Director for the UK and Europe. More

Research Software Firm Nebu Names New MD

Jan 27 2016

In The Netherlands, research software firm Nebu has appointed Otto van Linden as Managing Director, responsible for the day-to-day running of the company. In this role, he will free up CEO Eric van Velzen to focus on the market, customers and promoting Nebu. More

Vidyard Raises $35m to Expand Video Analytics Offer

Jan 27 2016

In Canada, video platform Vidyard has raised $35m in a Series C round of funding, for use in expanding its video analytics and customer insights services. More

TV Data Buy and Video Analytics Launch for Ericsson

Jan 26 2016

Communications tech firm Ericsson has announced plans to buy US TV data company FYI Television for an undisclosed sum. It has also launched a vendor-agnostic video analytics toolkit, to provide big data insights into subscriber viewing habits. More

Innovate Expands in US with Three Appointments

Jan 26 2016

Audience sampling firm Innovate, which was set up by uSamp founders Matt Dusig and Gregg Lavin, has hired former colleagues Rodney Lazar as SVP of Global Finance and Accounting and Rachel Tak as Director of Global Account Management. Katherine Albers has also joined the company. More

IAB Tech Lab Launches Mobile Ad Creative Testing App

Jan 26 2016

In the US, the IAB Tech Lab has launched an app called the MRAID Ads SDK Tester, through which users can test ad creative across multiple ad software development kits (SDK). More

20|20 Research Names CEO for Tech Subsidiary

Jan 26 2016

In the US, research technology and services company, 20|20 Research has promoted Chief Innovation Officer Isaac Rogers to the CEO role in its tech subsidiary 20|20 Technology. More

On Device Promotes Kobeissi for New Global MD Role

Jan 26 2016

London-based mobile research and sample specialist On Device Research has promoted Nader Kobeissi to the newly created position of Global Managing Director. More

Qubole Raises $30m for Expansion

Jan 26 2016

In the US, data-as-a-service (DaaS) company Qubole has closed a $30m Series C round of funding, which it will use to expand availability of its self-service platform for big data analytics. More

New Big Data and Segmentation Firm Launches in UK

Jan 25 2016

In the UK, Peter Ellen, former CEO of the retail chain Fopp has officially launched Big Data for Humans, which aims to 'democratise Big Data analysis for successful SMEs'. More

Lee Takes Senior Role in Ipsos Innovation Division

Jan 25 2016

Ipsos InnoQuest has appointed former Mondelez exec Linda Lee as President, Global Solutions, based in New York. More

New App Allows Consumers to Trade their Information

Jan 25 2016

In London, start-up company people.io is trialling an app allowing consumers to trade information about their tastes and preferences for credits, exchangeable for goods or services. More

Verve Appoints for Leeds Office, Promotes Twelve

Jan 25 2016

UK-based online communities specialist Verve has announced twelve promotions, and the appointment of Jodie Chamberlain as Research Manager in its recently-opened northern office. Existing staff Warren Lister, Olly Robinson and Ana Garcia all become Director / RDs. More

WPP's POSSIBLE Buys German Agency Conrad Caine

Jan 22 2016

WPP-owned digital agency POSSIBLE has acquired German full-service digital agency Conrad Caine. Terms of the deal were not disclosed. More

Toluna Opens First Office in Malaysia

Jan 22 2016

Online community and survey tech provider Toluna has expanded its presence in the Asia Pacific region with the opening of its first office in Malaysia. The new operation will be led by Christine Tan, Senior Director, Southeast Asia. More

Prism Launches In-Store Data App

Jan 22 2016

San Francisco-based retail analytics specialist Prism has launched a mobile app called simply Insights, providing retailers with real-time data about store performance, as well as low bandwidth imagery from store cameras, on their iOS and Android devices. More

Horizon Media Hires DePalma for Video Analytics Role

Jan 22 2016

In New York, media services agency Horizon Media has appointed former IRI exec Greg DePalma as Vice President of Advanced Video Analytics, based in its channel insights practice the WHERE Group. More

Norstat Names New MD in Lithuania

Jan 22 2016

Oslo, Norway-based fieldwork group Norstat has appointed Antanas Nasutavièius as Managing Director for the Lithuania market. He replaces Rasute Kazakeviciute, who is leaving the company. More

Inmar Buys Product Insights Firm Willard Bishop

Jan 21 2016

In the US, coupon trends and shopper promotion analysis specialist Inmar has acquired Chicago-based consumer product data and insights firm Willard Bishop. Terms of the deal were not disclosed. More

Time Inc. Launches Voter Ad Targeting Tool

Jan 21 2016

Media giant Time Inc. has partnered with ad tech firm Audience Partners to launch a voter-targeted publisher platform called CampaignFocus, which provides an ad targeting tool for political and advocacy campaigns. More

ThinkNow Adds African-American and Asian Research

Jan 21 2016

ThinkNow Research, which until now focused purely on the US Hispanic consumer segment, has expanded its coverage to include African-American and Asian demographics. More

Phorm Gets TRUSTe Audience Data Certification

Jan 21 2016

Behavioural ad targeting and technology specialist Phorm has been awarded TRUSTe certification across all its online properties, eight years after facing a lawsuit for using customers' data without their permission. More

Paradigm Sample Hires NPD Group Veteran Michael Klotz

Jan 21 2016

US-based Paradigm Sample has appointed NPD Group veteran Michael Klotz as Vice President of Client Services. More

FocusVision Buys Kinesis Survey Technologies

Jan 20 2016

US research technology and services group FocusVision has acquired software firm Kinesis Survey Technologies, and renamed it KinesisPanel. Financial terms of the deal were not disclosed. More

Nielsen Adds Facebook Chats to Twitter TV Ratings

Jan 20 2016

Nielsen is expanding its Twitter TV Ratings to include Facebook conversations, and has renamed the service 'Social Content Ratings'. The firm says it also plans to integrate Instagram at a later date. More

Partners Add Dial Testing to Online Surveys

Jan 20 2016

In the US, survey tech firms Qualtrics and Dialsmith have partnered to allow clients to add dial testing of all forms of recorded media to their online surveys. More

Yahoo Gives Universities Huge User Data Stash

Jan 20 2016

Yahoo has opened up its machine learning dataset to the academic research community, saying it wants to help 'level the playing field' between industrial and academic research. More

UK Election Inquiry Blames Unrepresentative Sample

Jan 19 2016

Draft findings from an inquiry steered by the British Polling Council (BPC) and MRS into why UK pollsters overestimated Labour and underestimated Conservative support in last year's UK general election, suggest that unrepresentative samples led to an inability to reach enough Conservative voters. More

MRC Accreditation for comScore's Media Metrix

Jan 19 2016

US standards body the Media Rating Council (MRC) has given accreditation to comScore's Media Metrix (MMX) syndicated digital audience measurement service. More

Tapestry Opens New York Office

Jan 19 2016

Tapestry Research has opened an office in New York, where it has appointed former Microsoft exec Esther Burke as Managing Director, North & South America. More

Dutch Get Daily Online TV Ratings

Jan 19 2016

Netherlands TV industry body Stichting KijkOnderzoek (SKO) has announced that it is now working with data scientists from Kantar Media to deliver daily online TV ratings to the market. More

ShopperTrak Launches Advanced Data Platform

Jan 19 2016

US-based consumer behavior and location-based analytics specialist ShopperTrak has introduced a new Advanced Analytics platform, integrating multiple data sets to provide additional insights for retailers and mall owners. More

Former IAB Exec Le Roy Becomes Gateway Research COO

Jan 19 2016

Former IAB exec Gai Le Roy has joined eye tracking and biometric MR specialist Gateway Research, as Partner and Chief Operating Officer. More

Voxpopme Debuts Video Feedback App in Aus

Jan 19 2016

UK-based mobile video market research specialist Voxpopme is rolling out its on-demand mobile app in Australia. More

Anti-Fraud Buy and Real-Time Pricing Launch for IBM

Jan 18 2016

IBM has acquired Koblenz, Germany-based anti-fraud software firm IRIS Analytics, for an undisclosed sum; and simultaneously announced the launch of a cloud-based service for retailers, IBM Dynamic Pricing. More

Obituary: Michael Kenyon

Jan 18 2016

Michael Kenyon, who died aged 72 in December after a long illness, spent nearly fifty years in the research industry and was MrWeb's Director of US Operations between 2003 and 2008, helping to establish the site and the Daily Research News service Stateside. More

New Nielsen Practice Expands CEM Partnership

Jan 18 2016

In Europe, Nielsen has launched a Customer Experience practice, building on its alliance with CEM software firm ResponseTek and centred around the Nielsen Listening Platform, a real-time customer feedback platform the two announced a year ago. More

Big Data Firm ListenLogic Acquired

Jan 18 2016

Technology services and solutions firm Anexinet Corporation has announced the acquisition of big data and real-time risk sensing specialist ListenLogic, LLC, for an undisclosed sum. More

Euclid in Good Shape with $20m More Funding

Jan 18 2016

In the US, location-based retail data specialist Euclid Analytics has closed a $20m Series C funding round, with which to continue its rapid growth. More

MediaMath Opens Proprietary Data Business

Jan 15 2016

Data-based digital marketing agency MediaMath has launched a proprietary data business called Helix, which will commercialize its partners' and clients' data sets to build predictive audience segments for use in programmatic advertising. Jacob Ross will lead the business. More

SIS Launches 'Integrated Research' Division

Jan 15 2016

US-based SIS International Research has launched an 'Integrated Research' unit, pulling together traditional methods, sensory research techniques such as biometrics and eye tracking, and access to the company's big data platform. Joe Messina joins the unit as Research Director. More

Nielsen Promotes for Top Diversity Role

Jan 15 2016

Nielsen has promoted Angela Talton to the role of Chief Diversity Officer, reporting to CEO Mitch Barns. She succeeds Dr D Sangeeta who moves into the new role of Global Client Operations Leader, overseeing all regional and client-related operations and deployment. More

LivingLens Adds Speech-to-Text Capability

Jan 15 2016

In the UK, video data mining specialist LivingLens has added machine speech recognition capabilities to its platform, to offer a near real-time 'speech to text' service. It has also added a module through which videos can be searched by consumer sentiment and activity. More

Ipsos Rolls Out Location-Based Services in AsiaPac

Jan 15 2016

Ipsos has rolled out its suite of location-based tools, powered by Google Consumer Surveys, in the Asia Pacific region. The initial launch covers Japan and Australia. More

IRI Names President of Americas Retail

Jan 15 2016

Retail and healthcare data giant IRI has appointed former NCR and Walmart exec David Hoodis as President, Americas Retail. More

CRM Agency Amaze One Hires Data Strategy Director

Jan 15 2016

In the UK, CRM agency Amaze One has appointed Paul Kennedy as Data Strategy Director in its London office. More

SurveyMonkey Names Lurie CEO as Veghte Steps Down

Jan 14 2016

Palo Alto, CA-based DIY online survey platform SurveyMonkey has appointed Zander Lurie as its new Chief Executive Officer, less than six months after hiring former HP exec Bill Veghte to replace CEO Dave Goldberg, who died suddenly last May. More

UK Research Budget Indicator Worsens in Q4

Jan 14 2016

Market research budgets fell for many companies in the final three months of 2015, according to the most recent IPA Bellwether Report of UK marketing expenditure. Respondents reporting a fall in MR budgets outnumbered those reporting a rise by an even bigger margin than in Q3. More

App Annie Closes $63m Funding Round

Jan 14 2016

App store analytics firm App Annie has closed a $63m funding round, which it will use to improve and expand its suite of products, and further scale global business operations to meet the needs of app publishers. More

Azure Names Rafal Gajdamowicz as European MD

Jan 14 2016

US-based data collection specialist Azure Knowledge Corporation has appointed former MRops MD and Ronin General Manager Rafal Gajdamowicz as Managing Director of its European business, based in London. More

eDigitalResearch Boosts Team with Nine New Hires

Jan 14 2016

Hampshire, UK-based eDigitalResearch has hired nine members of staff, including five in the Insight team and three in the Technical Delivery team. More

Pangis Takes Global COO Role at Xaxis

Jan 14 2016

WPP audience profiling and targeting division Xaxis has promoted Nicolle Pangis to the role of Global Chief Operating Officer, overseeing business operations, HR, partnerships, product management, and tech development across the Americas, Europe and AsiaPac. More

JustEnough Adds Retail Insights Feature

Jan 14 2016

In the US, inventory optimization and demand planning software developer JustEnough has released a new feature called Customer Insights, to help retailers analyze customer data and help optimize assortments, promotions and pricing. More

Funds for Personalization Specialist Evergage

Jan 14 2016

In the US, real-time personalization and behavioral tracking specialist Evergage has raised a $10m Series B round of funding, which it will use to enhance its solutions and to grow its headcount by more than 70% by the end of 2016. More

Sadek Unveils Brand Measurement Tool

Jan 13 2016

London-based brand consultancy TransgressiveX has launched a proprietary tool called The Brand eXchange Power Survey, which analyses implicit (as opposed to rational) consumer response, to understand the impact of a brand at each point in consumer journeys. More

M3 Global Opens Studios in Philadelphia

Jan 13 2016

Healthcare fieldwork firm M3 Global Research has officially opened its first US research facility in Philadelphia, where it will offer access to a wide range of custom AV technology, along with MR recruiting services. More

WPP Buys Stake in Hispanic Media Firm Mitu

Jan 13 2016

WPP has acquired a minority interest in Hispanic media and tech company Mitú, which creates original content, and analyses its Latino audience's consumption of that content across social media. Terms of the deal were not disclosed. More

App Data Specialist mParticle Raises Expansion Funds

Jan 13 2016

In the US, customer app data platform mParticle has raised $15m in a Series A round of funding, which it will use to open a San Francisco office, and boost its product development and data capture capabilities across all connected devices. More

Westat Buys Education Research Specialist Edvance

Jan 12 2016

In the US, employee-owned research agency Westat has acquired education research and technical assistance specialist Edvance Research. Terms of the deal were not disclosed. More

Foresee Finds New CEO

Jan 12 2016

In the US, customer experience analytics specialist Foresee has appointed former NetSuite exec Pete Daffern as Chief Executive Officer. He replaces Larry Freed, who left the company in 2014, following its acquisition by Q&A platform Answers.com. More

NICE to Buy Customer Analytics Firm Nexidia for $135m

Jan 12 2016

Analytics and big data platform provider NICE Systems is to acquire customer analytics specialist Nexidia, in a cash deal valued at approximately $135m. More

MediaCom Partners with Emotion Specialist Realeyes

Jan 12 2016

WPP agency MediaCom has set up a global partnership with emotional analytics specialist Realeyes, to incorporate emotion measurement technology into its content testing and media planning services. More

Partners to Use GPS Data for Shopping Mall Analysis

Jan 12 2016

Mobile location data platform UberRetail has teamed up with geospatial business intelligence consultancy B.I. Spatial and US shopping center data source Directory of Major Malls (DMM), to analyze shopping centers and malls using mobile device GPS data. More

dunnhumby Ventures Leads New Askuity Funding

Jan 12 2016

Canadian retail analytics software provider Askuity has closed a $2m Series A round of funding, led by existing investor dunnhumby Ventures. More

Investment Firm Buys Cint

Jan 11 2016

Online exchange provider Cint has been acquired by investment firm Nordic Capital, with terms of the transaction undisclosed. More

Kantar Buy Strengthens Nordic Offer

Jan 11 2016

Kantar has acquired a majority stake in its partner in Denmark and Sweden, Millward Brown Denmark ApS, which has been a Millward Brown licensee since 1997. More

GfK's Phil Bird Joins Sample Answers as MD

Jan 11 2016

UK-based sampling agency Sample Answers has appointed Phil Bird, previously DP Director and Head of Data Development and Delivery at GfK NOP, as its new Managing Director. More

SSI Partners to Enhance Mobile Panel Offer

Jan 11 2016

Research data solutions and technology firm SSI has announced a partnership with Boston-based mobile intelligence and engagement platform SessionM, offering a new panel app called mTHOUGHTS. More

Another Analytics Buy for Deltek and Keynote Owner

Jan 11 2016

Private equity company Thoma Bravo has completed the acquisition of end-to-end enterprise data analysis firm Infogix, Inc., from an affiliate of H.I.G. Capital. Financial details were not disclosed. More

Oracle Buys AddThis

Jan 11 2016

Software giant Oracle has paved the way for further enhancement of its Data Cloud business by agreeing to acquire AddThis, a provider of publisher personalization and audience insight / activation tools. More

Apple Buys Facial Analysis Firm Emotient

Jan 8 2016

Apple has acquired San Diego-based facial analysis firm Emotient, for an undisclosed sum, according to a report in the Wall Street Journal (WSJ). More

Nielsen Drops Paper Diaries in 31 Markets

Jan 8 2016

Nielsen has stopped using paper diaries to collect demographic data in 31 mid-size US TV markets, replacing them with its new 'Viewer Assignment' method and in consequence losing MRC accreditation for this part of the data. More

Millward Brown Launches 'Digital Behavior' Tool

Jan 8 2016

WPP brand, media and comms researcher Millward Brown has introduced a solution called Digital Behavior Analytics (DBA), which uses data drawn from search patterns and social media conversations to provide insights on brand health and marketing campaign performance. More

New OnePoint Global Service 'Boosts Completion Rates'

Jan 8 2016

Mobile survey technology provider OnePoint Global has launched a new service it calls 'SMS invites', promising to boost online survey completion rates. More

Dentsu Aegis Buys Brazilian Analytics Firm Navegg

Jan 8 2016

Marcoms group Dentsu Aegis Network has acquired audience and behavioral data company Navegg, which is based in Curitiba, Brazil. Terms of the deal were not disclosed. More

Two Senior Hires for Market Strategies

Jan 8 2016

US-based full service agency Market Strategies International (MSI) has hired former J.D. Power execs Melissa Sauter - as EVP and MD of Financial Services - and Todd Mundorf as SVP Research Operations. More

Morpace Promotes Mantel to Lead Auto Central Team

Jan 8 2016

In the US, full service agency Morpace has promoted Jason Mantel to the role of Senior Vice President, in charge of its Auto Central division. More

Dentsu Aegis Buys Canadian Digital Specialist Grip

Jan 7 2016

Marcoms group Dentsu Aegis Network has acquired Toronto, Canada-based agency Grip, which offers a range digital capabilities including social media, measurement, analytics, mobile, CRM and branded content creation. Terms of the deal were not disclosed. More

GunderFish to Launch SME Predictive Analytics Division

Jan 7 2016

In the US, artificial intelligence (AI) app developer GunderFish is launching a Predictive Analytics division focused on start-ups and smaller businesses. More

MFour Hires Former Instantly VP Scott Worthge

Jan 7 2016

In the US, mobile research firm MFour Mobile has appointed former Instantly exec Scott Worthge as Senior Solutions Executive. More

Networked Insights Strengthens Leadership Team

Jan 7 2016

US-based social media analytics company Networked Insights has added two members to its leadership team: Paula Bachman joins as Chief Financial Officer and Eric Rosenthal as Chief Revenue Officer. More

Turner Launches Insights-led Ad Division

Jan 6 2016

Turner Broadcasting has brought together its Data and Content teams to launch an insights-powered unit called Turner Ignite, which will focus on enhancing the ad viewing experience and driving improved ad performance. More

Environics Buys Nielsen Spectra Assets in Canada

Jan 6 2016

Marketing services and data firm Environics Analytics (EA) has acquired certain assets from Nielsen Canada, allowing it to integrate the latter's Spectra consumer segmentation and targeting services. Terms of the deal have not been disclosed. More

GroupM and Fullscreen in Influencer Partnership

Jan 6 2016

WPP's media investment arm GroupM has partnered with youth media company Fullscreen to launch a new influencer marketing partnership called Playa. More

NAB Invests in Big Data Analytics for Broadcasters

Jan 6 2016

In the US, the National Association of Broadcasters (NAB) has invested an undisclosed amount in big data firm Yet Analytics, to help radio and television broadcasters understand and use data on media consumption habits and trends. More

Investment for Predictive Analytics Firm RapidMiner

Jan 6 2016

In the US, predictive analytics specialist RapidMiner has closed a $16m round of equity financing, which it says it will use to fuel demand for its platform. More

Targeting Specialist Blueshift Gets Growth Funding

Jan 6 2016

In the US, ad targeting specialist Blueshift has raised $8m in a Series A round of venture funding, which it will use for sales and marketing initiatives, and to expand its proprietary Interaction Graph platform. More

SurveyMonkey and NBC News Extend Polling Partnership

Jan 5 2016

In the US, NBC News and SurveyMonkey have extended their polling partnership to 2018, and launched weekly online polls giving snapshots of voter behavior and attitudes throughout the 2016 election cycle. More

WPP Firms Team Up for New Mobile Ad Measure

Jan 5 2016

WPP is integrating the Servo mobile ad trafficking platform of its Medialets subsidiary with Millward Brown Digital's Ignite Network, promising clients the ability to serve mobile ads across all ad formats including video and to accurately measure campaign effectiveness. More

Simpson Carpenter Hire Boosts Advanced Analytics

Jan 5 2016

UK-based full service research firm Simpson Carpenter has appointed former SKIM exec Debora Corfield as Research Director in its fast-growing pharmaceutical and biotech division. More

dunnhumby Partners for Promotion Planning

Jan 5 2016

Customer data pioneer dunnhumby has announced a partnership with Aptaris, whose software manages and integrates clients' marketing and promotions management. Clients will gain new tools for scenario planning, forecasting and response measurement. More

Attwood Replaces Calhoun in Nielsen Chair

Jan 4 2016

Nielsen has appointed James A. Attwood, Jr. as non-executive Chairman of its Board of Directors, effective January 1st and succeeding David L. Calhoun. More

Huge Funding Injection for Big Data Firm Palantir

Jan 4 2016

US big data firm Palantir, whose clients include government agencies such as the CIA and FBI, has raised a whopping $880m in funding, in a round which values it at around $20bn. More

EU Data Protection Laws 'Coming This Month'

Jan 4 2016

After several years of prevarication, the EU looks set to approve its raft of data protection measures, having at last agreed on the wording in mid-December. They include strict requirements for data protection compliance and heavy fines for breaches. More

Dentsu and WPP Firms Tap Tencent's China Data

Jan 4 2016

Online gaming giant Tencent has struck separate deals with WPP's GroupM and with Dentsu Aegis Network, giving access to data from the Chinese firm's huge customer base of c.860m active monthly users. More

WPP Continues Buying of comScore Shares

Jan 4 2016

WPP has continued its large-scale purchase of comScore stock, adding around $7.2m worth in three purchases since the morning of 24th December. More

Appointments Underline Rise of the CDO

Jan 4 2016

Public and private sector organisations are elevating the importance of data with the appointment of Chief Data Officers. Among others, December saw new CDOs at insurance group AXA and at the U.S. Marshals Service. More

GroupM Buys The Exchange Lab

Dec 18 2015

WPP's global media investment arm GroupM has acquired programmatic digital media specialist The Exchange Lab, which offers a range of targeting and retargeting solutions, including device-based and geotargeting. Terms of the deal were not disclosed. More

Nielsen and BARTRENDr Launch 'Bar Moments'

Dec 18 2015

Nielsen has partnered with alcohol industry analytics specialist BARTRENDr to launch a real-time mobile insights tool called Nielsen Bar Moments, which will analyse conversations taking place among alcohol consumers at bars and social gatherings in real-time. More

GfK to Miss Margin Forecast

Dec 18 2015

GfK has announced that based on its financial performance for the first eleven months of this year, it is no longer likely to achieve its predicted annual guidance for AOI margin (adjusted operating income based on sales). More

Progressive in Talks to Buy Healthcare BI Firm

Dec 18 2015

UK-based business media and insight group Progressive Digital Media is in 'advanced discussions' about the possible acquisition of healthcare business information provider GlobalData from its owners Mike Danson and Wayne Lloyd. More

True Influence Launches B2B Web Tracker

Dec 18 2015

US company True Influence has launched a solution called InsightBASE, to monitor the online activity of individuals visiting business web sites from their corporate domains. More

Funds and Retargeting Launch for Azalead

Dec 18 2015

B2B marketing software firm Azalead has raised EUR 4.5m in a new round of funding, and launched an ad retargeting solution using cookies and machine learning to determine the names of companies from which visitors access a site, even if they visit from unregistered IPs. More

Integral Ad Science Gains Two New Patents

Dec 18 2015

New York-based advertising intelligence specialist Integral Ad Science has gained two US patents for its video measurement and brand safety technology. More

MB and comScore Partner to Track Ad Impact

Dec 17 2015

Millward Brown and comScore have teamed up to connect validated ad viewing with changes in consumer behaviour, helping brands assess the performance of their digital advertising. The service will cover 'all markets outside the US, Canada and Taiwan'. More

Apple Closes Social Media Analysis Firm Topsy

Dec 17 2015

Apple has closed down its social media analysis and tracking firm Topsy, exactly two years after acquiring the San Francisco-based business in a $200m+ deal. More

Offerwise Launches LatAm / Hispanic Survey Apps

Dec 17 2015

Full-service research and sampling firm Offerwise has introduced two mobile apps, allowing users to complete online surveys in the LatAm and US Hispanic markets, as well as in Brazil. More

Xaxis Promotes Leaders in New York

Dec 17 2015

In New York, WPP audience profiling and targeting division Xaxis has promoted Brian Gleason to Global Chief Executive Officer, and Matt Sweeney to replace him as CEO, North America. More

CLVmetrics Launches Out of Stealth, Hires COO

Dec 17 2015

In the US, predictive analytics start-up CLVmetrics has launched out of stealth with the appointment of marketing technology professional Scott Samios as Chief Operating Officer. More

Burfitt Relocates to Run Kantar Media Thai TV Contract

Dec 17 2015

Long-time Kantar Media employee Nick Burfitt has re-located from London to Singapore, to serve as Managing Director for Asia Pacific. He takes charge of the firm's recently awarded contract to supply multi-platform TV ratings in Thailand. More

MMR Opens MR Video Analysis and Editing Portal

Dec 17 2015

In the UK, Oxfordshire-based consumer insight and sensory specialist MMR Research has launched an online portal called MMR-TV, through which large volumes of video content can be analysed and edited. More

Kantar Media Wins Thai TV Ratings Contract

Dec 16 2015

In Thailand, the Media Research Development Association has awarded Kantar Media a five-year contract to deliver the official multi-platform TV ratings for the country. The tender process also included GfK and Video Research. More

Nielsen Promotes Hasker to Global President and COO

Dec 16 2015

In New York, Nielsen is promoting Steve Hasker to the position of Global President and Chief Operating Officer from January 1st. He takes over the COO role from Brian West, who announced his resignation last month. More

Kinesis and Survox Develop Validation Solution

Dec 16 2015

In the US, research software firm Kinesis and phone survey specialist Survox have launched a multi-mode solution enabling panel managers to collect data through both self-administered and interviewer-assisted phone-based sessions. More

ARF Hires Marketing Science and Neuroscience Experts

Dec 16 2015

In New York, The Advertising Research Foundation (ARF) has appointed Augustine Fou as Chief Marketing Science Officer, and Manuel Garcia-Garcia as SVP, Research and Innovation: Global and Ad Effectiveness. More

DataScience Secures $22m Round of Funding

Dec 16 2015

California-based company DataScience has secured a $22m round of funding, which will be used to expand its team of data scientists and engineers, and build new tools. More

Tapestry Research Hires Consumer Journey Head

Dec 16 2015

Tapestry Research has hired former Microsoft Thought Leadership exec Ivy Esquero, to lead its Consumer Journey practice. She will be based in SIngapore. More

Microsoft Pulse Tool Relaunched without the 'Bing'

Dec 15 2015

Microsoft has relaunched its MR tool, dropping the name of its Bing search engine to reflect the tool's integration with a number of other Microsoft products including Skype and Yammer. The new version also includes enhancements to visuals and functionality. More

Data Consultancy Unveiled in NYC

Dec 15 2015

In New York, a group of media, data and tech execs have officially launched Predict Ventures, a consultancy developing data products and services for the media and advertising industries. More

Lightspeed Moves Filz to Lead AsiaPac Business

Dec 15 2015

WPP-owned online panel provider Lightspeed has announced the promotion of Martin Filz to Chief Executive Officer, Asia Pacific, effective January 1st, 2016. President and Global CEO David Day will temporarily take over Filz's former role as CEO for EMEA. More

Head of Innovation for Basis Research

Dec 15 2015

In the UK, former 2CV Research MD Mark Bagnall is joining Basis Research as Head of Innovation. His remit includes 'consistently updating the firm's intellectual tool kit' as well as developing specific new proprietary tools and techniques. More

Lotame Hires for Aggressive Expansion in AsiaPac

Dec 15 2015

Cross-screen data management platform provider Lotame has appointed Alex Sibois as Managing Director Asia Pacific, based in Singapore and with a seat on the executive leadership team. More

Symphony Buys Hitwise and Simmons from Experian

Dec 14 2015

Information services giant Experian has sold two high profile consumer insights businesses, Hitwise and Simmons, to Symphony Technology Group for $US 47m plus up to $5m in earnout. More

Buy-Out for Fast-Growing FocusVision

Dec 14 2015

The management of research tech solutions firm FocusVision is buying out the company with the assistance of private equity group EQT - terms were not disclosed. More

WPP Takes Control of Australia's STW

Dec 14 2015

Following months of rumours, WPP has agreed to merge its Australian and New Zealand businesses with struggling Australia-based STW Communications Group Ltd, increasing its shareholding from 23.6% to 61.5%. STW's name will be changed 'to align it with WPP'. More

Launch for New BI Consultancy Antares

Dec 14 2015

In Philadelphia, two former employees of research operations provider MRops - Bob Hettel and Raina Friedman - have launched a new business intelligence firm, Antares Advisors. More

Major New Funds for Data Firm RealityMine

Dec 14 2015

Manchester, UK-based RealityMine, which provides mobile MR technologies and consumer analytics, has announced a $17.25m investment from growth equity firm Kennet Partners. More

New Tools Offer Detailed Analysis for Amazon Sellers

Dec 14 2015

Dublin, Ireland-based online store analytics provider Clavis Insight has launched a new service, Advanced Amazon Analytics (AAA), which includes technology to track activity, pricing and availability for client and competitor brands on the retail giant's one hour delivery app, Amazon Prime Now. More

E-Tabs and Merlinco Link Analysis and Reporting

Dec 11 2015

MR software developers E-Tabs and Merlinco have teamed up to offer users a seamless transition between analysis and reporting of research. More

AppsFlyer Launches Real-Time Tracking Tool

Dec 11 2015

Mobile app measurement, attribution and campaign analytics platform AppsFlyer has launched a real-time reporting feature called 'Right Now', to help marketers track the performance of install campaigns and optimize them on the fly. More

Tinyclues Picks Up Growth Funding

Dec 11 2015

Paris-based predictive marketing specialist Tinyclues has raised EUR 5m in a Series A round of funding, which it will use for growth and international development. More

Eyeview Promotes Leader for Emerging TV Business

Dec 11 2015

Former Tivo Research exec Boaz Cohen has been promoted to the role of General Manager of TV and Advanced Platforms at video ad technology platform Eyeview. More

Penton Launches Audience Extension Tool

Dec 11 2015

Information services company Penton has launched a b2b targeting tool called the SmartReach Audience Extension. More

Confirmit Adds Facial Expression Analysis to Surveys

Dec 10 2015

Online MR software company Confirmit has embedded technology from facial expression analysis firm Emotient into its survey platform, to enable researchers to add emotion detection to any online or mobile research project. More

PlaceIQ and IRI Link Location and CPG Data

Dec 10 2015

US consumer data giant IRI has partnered with location intelligence firm PlaceIQ to provide marketers with insights into shopping journeys, and to examine how information about off-line purchases can be used to target advertising. More

BI Firm Anodot Launches Out of Stealth with $3m

Dec 10 2015

California and Israel-based real-time business intelligence (BI) analytics firm Anodot has launched out of stealth mode with a $3m investment. More

Bilendi Expands in Germany

Dec 10 2015

European firm Bilendi, which combines MR and online loyalty services, has opened a new office in Cologne, Germany, where it has appointed Andreas Knappstein as Sales Director for the DACH countries. More

Harris Names New Head of Online Communities

Dec 10 2015

In London, Harris Interactive has appointed Sabrina Qureshi as Head of Online Communities, replacing Pete Cooke who has taken on the expanded role of Head of Digital. More

GfK Upgrades Spex Access Service

Dec 10 2015

GfK has added 360-degree product view capabilities to its Spex Access suite of services, to provide shoppers with a more detailed look at items before making a purchase. More

VivaKi China Taps Site Data for Audience Targeting

Dec 10 2015

Publicis-owned digital intelligence network VivaKi China has partnered with web sites China Unicom, BabyTree and Alibaba, to access their data and provide an audience profiling / targeting service. More

Revionics Buys Pricing Intelligence Firm Marketyze

Dec 9 2015

Austin, Texas-based merchandise optimization specialist Revionics has acquired Israeli online competitive pricing intelligence firm Marketyze, in a deal reportedly worth tens of millions of dollars. More

UK Government Seeks User Researchers and Labs

Dec 9 2015

The UK government is looking for freelance user researchers and organisations with user research labs to apply to become approved suppliers. The search is part of a new procurement initiative 'Digital Outcomes and Specialists'. More

New Name and Funds for Predictive Ad Specialist

Dec 9 2015

Predictive ad technology specialist Dose Media, which was previously known as Spartz, has raised $25m in a Series B round of financing. The money will help it expand into new content vertical markets, launch a video studio, hire new employees, and grow its audience. More

PinPoint Adds Speech-to-Text to Survey Platform

Dec 9 2015

IVR survey technology developer PinPoint Research has added speech-to-text (STT) automated transcription to its multi-modal survey research platform, as part of its strategy of 'Voice Driven Research'. More

Piano to Lead HighPoint Analytics Practice

Dec 9 2015

In the US, life sciences and healthcare industry consultancy HighPoint has hired former Digitas Health exec Bret Piano to lead its Analytics practice. More

Big Data Firm Platfora Raises $30m

Dec 9 2015

US-based big data software company Platfora has secured a $30m round of growth funding, bringing the total amount it has raised to $95m. More

Mobile Video MR Firm Vidlet Launches in Palo Alto

Dec 8 2015

In Palo Alto, mobile video company Vidlet has emerged from 'stealth' mode, offering researchers new tools for soliciting and collecting video feedback, as well as an analysis and reporting portal. More

Rise Buys Personalization Specialist SimpleRelevance

Dec 8 2015

Digital marketing and analytics agency Rise Interactive has acquired SimpleRelevance, a platform that personalizes marketing messages using machine learning. Terms of the deal were not disclosed. More

Curtain Up for Rentrak 'Swift' Box Office Reporting

Dec 8 2015

Multi-screen measurement specialist Rentrak has launched a service called Swift, which provides the global movie industry with a single source of box office sales reporting data. More

Lightspeed GMI Launches US Political Profiler

Dec 8 2015

In the US, WPP-owned digital research specialist Lightspeed GMI has introduced a tool called the Political Profiler, which enables targeting by political party affiliation, voter preferences and voting frequency. More

Ve Interactive Buys Former eBay Retargeting Business

Dec 8 2015

In the US, eBay Enterprise Marketing Solutions has sold its Display Retargeting business to digital ad specialist Ve Interactive for an undisclosed sum. More

StreetInvest Carries Off MRS President's Medal Award

Dec 8 2015

This year's MRS Awards saw UK charity StreetInvest carry off the President's Medal for its 'Growing up on the Streets' project, which has recruited street children in three African cities to provide observations on their experiences and those of other young people in their network. More

BARC India Issues Cross-Platform Request for Information

Dec 8 2015

TV audience rating body BARC India has issued a global request for information (RFI), as it prepares to expand its measurement offering across all digital platforms. More

Cross-Device Scrutiny and Privacy Appointment at FTC

Dec 7 2015

In the US, the FTC has shown increased interest in cross-device tracking, holding a recent discussion with ad industry execs, academia and consumer protection groups; and has appointed another privacy advocate, Lorrie Faith Cranor, as its latest Chief Technologist. More

Digital Experience Buy Adds to Perficient Stable

Dec 7 2015

In the US, St. Louis-based IT consulting firm Perficient has acquired digital experience solutions firm Enlighten, for an undisclosed sum. More

ZappiStore Hires Shacklock for Design Role

Dec 7 2015

UK-based MR app store ZappiStore has appointed Jamie Shacklock as Director of Research Architecture, to help drive strategic partnerships with research agencies and end-user brands. More

Full-Service MR Firms: 'Half Gone within Five Years'?

Dec 4 2015

More than one-third of insights providers agree with the statement that '50% of full-service market research suppliers will be out of business within five years', according to findings from the latest GreenBook Research Industry Trends Report (GRIT) *. More

Kinesis and SHC Debut Project Management Tool

Dec 4 2015

Software firm Kinesis Survey Technologies and data collection provider SHC Universal have jointly developed a tool called the Project Management Dashboard, to help researchers with the simultaneous management of multiple projects. More

Marketing Analytics Firm BrightFunnel Raises Funds

Dec 4 2015

In the US, B2B marketing analytics platform BrightFunnel has raised $6m in a Series A round of funding, which it will use to expand its product development, sales and marketing efforts. More

Former Nielsen Exec Takes Leading Role at Livefyre

Dec 4 2015

Social media marketing firm Livefyre has appointed former Nielsen exec Mari Cross as Chief Customer Officer. More

Lotame Names Chief Operating Officer

Dec 4 2015

US-based web analytics and behavioral targeting firm Lotame has appointed former Videology COO Mike Woosley as Chief Operating Officer, based at its office in Columbia, Maryland. More

3Q Digital Hires Feliks Malts as VP of Analytics

Dec 4 2015

In San Francisco, Harte Hanks-owned digital marketing agency 3Q Digital has appointed Feliks Malts as Vice President of Analytics. More

4% Growth for UK Research Firms

Dec 3 2015

In the UK, the Market Research Society (MRS) has published its Annual League Table, with data drawn from 86 eligible organisations generating a combined turnover of more than £2.7 billion. The figure represents overall year-on-year growth of 4%. More

Toluna Ramps Up SampleXpress

Dec 3 2015

Online community and survey tech provider Toluna has added several new features to its DIY sampling platform SampleXpress, including the ability to schedule project field, or select 'rush' to expedite project completion. More

Firms to Measure Display Ad 'Hover Rate'

Dec 3 2015

Ad software firm Phorm has partnered with behavioural targeting specialist Insomnis to develop a new service called 'Hover Rate', telling advertisers how many Internet users have hovered their cursor over, but not clicked on, their display ads. More

Research Now Promotes for Northern Europe Role

Dec 3 2015

In London, digital data collection specialist Research Now has promoted Aaron Simmons to the role of Senior Vice President, Northern Europe Client Development. More

Behavioural Data Firm Bluecore Raises Growth Funds

Dec 3 2015

In New York, data-driven marketing automation firm Bluecore has raised $21m in a Series B round of funding, which will be used to support marketing channel and international expansion. More

Manthan Launches 'Retail Analytics' Package

Dec 3 2015

Manthan Systems, which develops business intelligence (BI) and analytics for the retail and consumer packaged goods sector, has launched a new tool called 'Retail Analytics' combining enterprise BI data and ad hoc analysis. More

AppDynamics Raises $158m

Dec 2 2015

US-based app intelligence company AppDynamics has secured $158m in growth financing, which it will use to fuel platform and sales expansion. More

Unruly Debuts Emotion-Based Targeting in Australia

Dec 2 2015

London-based video ad distribution and tracking platform Unruly has rolled out a new capability called 'Unruly Custom Audiences', in Australia. The tool helps advertisers connect with those consumers most likely to experience a strong emotional connection to a specific video. More

FocusVision Buys Qualvu and 24Tru Platform

Dec 1 2015

In the US, research technology and services group FocusVision has acquired the assets of video research solutions provider Qualvu, along with the firm's qual research intelligence platform 24Tru. Terms of the deal were not disclosed. More

Wingify Buys Visitor Analytics Specialist Navilytics

Dec 1 2015

Delhi-based A/B testing solutions specialist Wingify has acquired US web site visitor analytics firm Navilytics, for an undisclosed sum. More

BOARD Invests in Spanish Subsidiary

Dec 1 2015

Business intelligence software provider BOARD International has set up a Spanish subsidiary, with a new team and office in Barcelona. More

Starcount's £5m Funding Round Led by Former Tesco CEO

Dec 1 2015

In the UK, social media analytics specialist Starcount has raised £5m from a group of investors which includes former Tesco CEO Sir Terry Leahy. More

MediaCom Creates 'Head of Knowledge' Role

Dec 1 2015

In New York, WPP-owned media agency MediaCom has promoted Andy Littlewood to the newly created role of Managing Partner, Head of Knowledge, to provide North American clients with access to data tools, systems and products from across the agency, GroupM and WPP. More

Affective Logic Raises Funds Via Crowdfunding Platform

Dec 1 2015

UK-based marketing tech company Affective Logic has raised around £387k through a crowdfunding platform called the SyndicateRoom. Some of the money will be used to develop an SaaS version of the firm's Affect semantics-based marketing management tool. More

SandSIV Launches Customer Experience Measure

Dec 1 2015

Zurich, Switzerland-based customer intelligence provider SandSIV has introduced an app called PRISM CX, to help determine the level of customer experience a company is delivering both online and off-line. More

Cohen to Lead Magna Global US

Dec 1 2015

In the US, David Cohen has been promoted to the role of President of Magna Global US, the intelligence and investment arm of IPG Mediabrands. He will take up the post in January. More

Tobii Launches 'First' Large Eye Tracking Panel

Nov 30 2015

Technology firm Tobii is claiming a world first with the launch of a large-scale survey panel providing continuous online attention data from eye trackers. The data will come from 1,000 homes representing the Swedish population. More

Food Specialist Campden Opens Test Centre

Nov 30 2015

This item was posted twice in error! See the original story from last Thursday... More

HCD Debuts Emcode Omni Comms Research Service

Nov 30 2015

US-based HCD has launched a communications research service, Emcode Omni, combining applied neuroscience methods at a central location and online quant. More

Campden BRI Opens Consumer Food and Drink Test Centre

Nov 26 2015

In the UK, food and drinks industry R&D firm Campden BRI has opened a dedicated consumer test centre in Leamington Spa, to uncover insights about new products and provide related quant and qual consumer research. More

4INFO and Kantar Link for SKU-Level Retail Targeting

Nov 25 2015

New York-based mobile ad targeting specialist 4INFO has partnered with WPP's Kantar Shopcom to enable SKU-level targeting for retailers across more than fifteen categories. More

New Site Links MR Buyers and Suppliers

Nov 25 2015

Former Millward Brown Ireland CEO Richard Waring and marketer Dan McGuiness have launched an online marketplace called the Research Exchange, to connect buyers and suppliers of market research. More

ResponseTek Debuts Listening Lab for DIY Surveys

Nov 25 2015

Customer experience management (CEM) software provider ResponseTek has launched a DIY solution called the Listening Lab, through which it says users can create and deploy ad hoc surveys in minutes. More

Inaugural MRBA Charity Week Beats Target

Nov 25 2015

UK MR charity the Market Research Benevolent Association (MRBA) has raised £14,000 through its 'Helping Researchers in Need' fundraising week - beating its original £10,000 target. More

Creston Reports Comms and Insight Revenue Rise

Nov 24 2015

Marcoms group Creston has reported an 8% increase in revenue to £40.3m for the six months ended 30th September 2015, while its Communications & Insight division saw revenue rise 14% to £30.6m and headline PBIT increase by 24% to £4.0m. More

SIS International Adds Big Data Practice

Nov 24 2015

US-based SIS International Research has launched a new practice called SIS Big Data Solutions, complementing its traditional research methods by applying big data across all industry segments. More

CentraForce Adds Nielsen and Kantar Patient Data

Nov 24 2015

In the US, healthcare data provider CentraForce Health has partnered with Nielsen Scarborough and Kantar Media to add further patient-centric insights to its health intelligence platform. More

iSpot.tv and TVSquared to Link TV Ads to Sales

Nov 24 2015

Ad measurement firm iSpot.tv, and attribution specialist TVSquared have jointly launched a solution which they say will enable brands to understand the impact of TV advertising on sales, within hours of a commercial airing. More

KWG Launches Dedicated Analytics and Results Arm

Nov 24 2015

New York City-based marcoms agency KWG has launched a dedicated Analytics and Results department, which will use insights from media, marketing and sales data to help clients optimize their ad campaigns. More

Restaurant Data Firm Zipscene Raises Growth Funds

Nov 24 2015

Cincinnati-based restaurant industry consumer analytics specialist Zipscene has received an undisclosed amount of growth funding from Fifth Third Bancorp. More

Lexalytics Adds Polish Language Text Analytics

Nov 24 2015

US text mining and analytics software firm Lexalytics has added native language analysis of Polish, giving more clients insihts into what their local customers are saying and thinking. More

Nielsen Partners for China Mobile Device Tracker

Nov 23 2015

Nielsen has announced the official launch in China of a service tracking brand and model share for smart devices. Nielsen Device Share (NDS) is compiled in collaboration with independent Chinese big data service platform TalkingData. More

Upgrade for IntuiLab Real-Time Interaction Software

Nov 23 2015

IntuiLab, which makes interactive experience software for use with digital signage and other devices, has launched an enterprise-class data tracking capability for use in gathering business insights. More

JWT Buys Controlling Stake in Middle Eastern Agency

Nov 23 2015

WPP's J. Walter Thompson Company is to take a majority stake in Lebanon-based creative digital agency Cleartag, whose services include social media analysis, curation of online communities and user experience research. More

AYTM Hires Former MRIA President Janzen

Nov 23 2015

US-based DIY survey platform Ask Your Target market (AYTM) has appointed former Ipsos VP and MRIA President Sandy Janzen in the newly-created position of Director, Client Engagement. More

eBay Launches 'Advanced Targeting'

Nov 20 2015

Online marketplace eBay is beefing up its predictive targeting offer in the UK with new tools and segments to help advertisers personalise their promotions. Segments cover Christmas shopping behaviour and different phases of parenthood. More

Millennial Taps Rentrak for TV-to-Mobile Ad Link

Nov 20 2015

AOL-owned mobile ad platform Millennial Media has struck a deal with audience measurement disruptor Rentrak, whose TV commercial viewing data will underpin a new retargeting service. More

Informa Partnership Adds Biopharma Modelling Tool

Nov 20 2015

Business Intelligence firm Informa has announced a deal with pharmaceutical reimbursement specialist Real Endpoints (RE) to help biopharma companies improve their understanding of health care plans and payers, and model alternative scenarios. More

Targeting Deal for Networked Insights and Twitter

Nov 20 2015

Madison, Wisconsin-based Networked Insights is partnering with Twitter to provide new levels of insight and analytics based on the latter's recently launched Audience API. More

Hall and Partners Ups Tempo

Nov 19 2015

Brand and comms researcher Hall & Partners has hired three staff for its mobile-focused division, Tempo, running since February and formally launched just last month. Simon Walker joins as 'Director of Crowds' and Kimberly Webb as Director, while Gedas Tamutis takes the role of 'Project Engager'. More

Partnership for InMoment and Voxpopme

Nov 19 2015

Mobile video feedback specialist Voxpopme has announced a partnership with US-based customer experience optimisation firm InMoment, adding the former's video capture and analytics capabilities to the latter's Voice of Customer (VoC) platform. More

COO Appointment for Fast-Growing Dapresy

Nov 19 2015

MR software provider Dapresy has named Alexander Skorka as its new Chief Operating Officer (COO), adding to his responsibilities as MD for its DACH Region (Germany, Austria, and Switzerland). More

Middle Eastern Partnerships for Clarabridge

Nov 19 2015

CEM and text analytics firm Clarabridge has expanded into Turkey and the UAE via partnerships with local firms OBASE and CMCS. More

Funds for Ambitious Analytics Firm DemandJump

Nov 19 2015

In the US, predictive analytics company DemandJump LLC has secured a seed round of $750,000 and is opening early access to its platform. More

Urban Airship Floats Mobile Analytics Platform

Nov 19 2015

US-based mobile engagement company Urban Airship has launched an audience analytics platform, providing user-level detail with potential uses in campaign optimisation, customer segmentation and real-time targeting. More

Lucid Launches Ad Reach and Impact Tools

Nov 18 2015

US-based sampling automation provider Lucid has launched a digital marketing tool called Proof, which promises to combine measurement of audience exposure with reaction across mobile and non-mobile platforms. More

MRC Publishes Social Media Guidelines

Nov 18 2015

In the US, the Media Rating Council (MRC) has published its Social Media Measurement Guidelines, laying down a detailed set of methods, definitions and common practices for companies and others measuring social media activity. More

New NPD Service Integrates Client Segments

Nov 18 2015

Consumer tracking firm The NPD Group has launched a new analytic service integrating clients' own segmentation schemes with sales and market share 'data of record' for every industry and country covered by its survey-based trackers. More

MediaMath Buys Out JV, Strengthens German Focus

Nov 18 2015

Data-based digital marketing firm MediaMath is buying out partner firm Swisscom from their joint venture programmatic ad solutions company Spree7. The latter's Berlin office will become MediaMath's regional hub for DACH (Germany, Austria and Switzerland), and CEO Viktor Zawadzki its Regional Manager. More

Change at the Top for TiVo

Nov 18 2015

TiVo's Tom Rogers is to step down as Chief Executive at the end of January after ten years in the role. He will remain as non-executive Chairman of the Board while the DVR and audience measurement company 'transitions to a new leadership team'. More

MFour Motoring with Hires and New Office

Nov 17 2015

MFour Mobile Research, creator of the Surveys On The Go app, has moved into its new headquarters in Newport Beach, California, and continued its rapid growth with appointments including former Ipsos exec Irene Manahan and Andrea Han from Added Value. More

WPP's Maxus Buys and Merges in the Netherlands

Nov 17 2015

Media agency Maxus, part of WPP's GroupM, is to acquire Dutch media buying agency Helder Marketing & Communicatie B.V. More

OMR Globus Unveils Free Survey Tool

Nov 17 2015

Research technology firm OMR Globus has launched a free customer feedback tool and portal called Q123, including survey set-up, analysis and reporting. More

Closer Links for Innovate and Passenger

Nov 17 2015

On-demand survey sample company Innovate has announced a strategic relationship with online community specialist Passenger Inc., whose FUEL community platform it will now offer to clients. More

More Money for Mavrck

Nov 17 2015

Boston-based social media influence measurement platform Mavrck has announced $5m in Series A funding, bringing its total to date to $8.3m. More

Wendt Joins GfK in Top North American Media Role

Nov 16 2015

GfK has appointed former Disney and MTV exec Laura E. Wendt as EVP, Media for both its Consumer Experiences and Consumer Choices divisions in North America. More

Imperium Boosts Senior Team

Nov 16 2015

MR data quality and anti-fraud specialist Imperium has appointed Jennifer Weitz as VP, Business Development. Her fifteen years plus of online MR experience include time at SSI, Critical Mix and Greenfield Online. More

MI Pro AS Launches Superdig Data Analysis Tool

Nov 16 2015

Norwegian MR and customer feedback software firm MI Pro AS has launched a tool called Superdig, which enables users to spot trends and personalise analysis of raw data. More

Gaming Analytics Firm deltaDNA Adds Visualization Tools

Nov 16 2015

Big data game analytics and marketing company deltaDNA has added a new data visualization platform to its offering, helping data scientists and marketers understand trends and patterns in game data. More

Organic Growth, Just, for GfK

Nov 13 2015

GfK has reported 0.7% organic growth for the third quarter, with sales in Euros up 4% to EUR 371.4m. For the first nine months of the year, the group saw sales rise 6.0% to EUR 1.118bn - up just 0.4% in organic terms. More

SHC and InCrowd Broaden Real-Time Health Insight Offer

Nov 13 2015

In the US two healthcare specialists, full service researcher InCrowd and data collection firm SHC Universal have announced a partnership to give clients access to a broader community of healthcare decision-makers. More

London Pair Launch 'Voxter' Qualitative Solution

Nov 13 2015

London School of Economics Professor Ronny Razin and designer Piers Aitman have launched a qualitative insight tool called Voxter, which they say can be used for market research, opinion polling, brand engagement, change management and crowd sourcing. More

Future Thinking Names Head of Analytics for The Hub

Nov 13 2015

UK-based business intelligence specialist Future Thinking has appointed former 2CV exec Alex Lomizov to drive its advanced analytics business across all teams and locations, with the title of Head of Analytics. More

Watch Me Think Hires US and LatAm Team Head

Nov 13 2015

In the US, digital consumer insights specialist Watch Me Think (WMT) has appointed Kenneth Monarrez to lead its US and Latin America team from its office in Chicago. More

MRC Nearly There with Mobile Viewability Guide

Nov 13 2015

In New York, the Media Rating Council (MRC) has issued an update on the status of its Mobile Viewable Impression Measurement guidelines, to include the removal of the 'loaded ad' concept, and new thinking about the 'count on decision' approach. More

BARB Tests Kantar and Nielsen Approaches for Dovetail

Nov 12 2015

UK TV audience research body BARB has agreed 'fusion projects' with Kantar Media and Nielsen for its Project Dovetail initiative, which will combine panel data with census data for TV viewing through all computer devices. More

Mobile Analytics Firm Swrve Spends Money, Gets More

Nov 12 2015

Mobile segmentation and analytics specialist Swrve has closed a $30m round of funding, which it will use to expand the business, further develop its products, and hire new staff. In addition, the firm has acquired mobile data automation platform adaptive.io for an undisclosed sum. More

FocusVision Promotes Richard Collins to MD EMEA

Nov 12 2015

Research technology and services group FocusVision has promoted MD Richard Collins to the role of Managing Director for quant and qual solutions EMEA. He is based in London. More

GfK Launches 'On Demand' Brand and Comms Tracking

Nov 11 2015

GfK has introduced a new brand and communications tracking platform, providing real-time access to data, dynamic 'hot alerts' based on a variety of KPIs, and data visualization tools. More

20|20 Launches 'QualLage' Online Collage Tool

Nov 11 2015

Global MR tech and services company 20|20 Research has launched an online collage tool named QualLage, to help researchers prepare and engage qualitative participants, and deliver more vivid reports. More

NetBase Introduces 'Audience 3D'

Nov 11 2015

US-based social media analytics firm NetBase has launched a new tool called 'Audience 3D' (A3D), which combines Twitter audience data with the firm's language technology to help brands better engage with their fans and expand their follower base. More

BrainJuicer Launches System 1 Brand Tracking Tool

Nov 11 2015

UK-based BrainJuicer has introduced a new methodology which taps into consumers' likelihood to select brands while on auto-pilot, in order to understand the current strength of a brand and predict whether it is likely to be growing or declining a year from now. More

Marchex Tool Measures Inbound Caller Ad Exposure

Nov 11 2015

New York-based mobile ad analytics firm Marchex has added a 'Display Analytics' feature to its platform, which it says allows marketers to measure when someone making an inbound phone call to a call center or store has been influenced by a display ad on a desktop or mobile device. More

HyPR Gains Funds for Social Media Influencer Platform

Nov 11 2015

In the US, social media influencer marketing platform HyPR Brands has raised $5m in a seed round of financing. More

Indian Pollsters to Set Up Industry Association

Nov 10 2015

A group of agencies in India are planning to set up a self-regulatory industry body, with the aim of improving standards in the way the country's polls are conducted. More

US Census Bureau Opens Nebraska Data Center

Nov 10 2015

The US Census Bureau has opened a data center in Nebraska, to provide researchers with access to the sensitive data collected by the bureau, the National Center for Health Statistics and other federal agencies. More

Xaxis Launches Voter Targeting Tool

Nov 10 2015

WPP's audience profiling and targeting division Xaxis has teamed up with big data and predictive analytics firm Haystaq DNA to launch a targeted political advertising solution for reaching US voters across digital channels. More

Arnold Worldwide Hires Strategy & Analytics Head

Nov 10 2015

US-based ad agency Arnold Worldwide has hired former McKinsey exec Nisha Dass to oversee its Business Strategy & Analytics team. More

inMarket Rolls Out Shopping Predictor Product

Nov 10 2015

US-based beacon proximity and location intelligence specialist inMarket has launched a product called Quantum Receptivity, to predict when consumers are planning their next store visit and are most receptive to brand messaging. More

comScore and Kantar Media Win Czech Audience Tender

Nov 9 2015

Czech Republic ratings body the Association of TV Organisations (ATO) has chosen Kantar Media and comScore to deliver a cross-platform measurement pilot of TV and video content. More

Privacy Latest: EU Promises; FCC Ponders

Nov 9 2015

The EU says it expects to replace and improve upon its suspended Safe Harbor agreement with the US within three months; the US FCC continues to consider issues surrounding Do Not Track and TCPA; and some telephone researchers find ingenious ways to survive the latter. More

SIM Partners Adds Location-Based Insights

Nov 9 2015

Location-based tech specialist SIM Partners has added a suite of insight tools to its local marketing automation platform, Velocity. More

comScore Sale and Launches Underline New Focus

Nov 6 2015

Focusing in on its role as an all-round audience measurement firm, comScore is selling its BI service Digital Analytix to Adobe; entering a strategic partnership with streaming service Spotify; and launching a household media measure called the 'Total Home Panel'. More

Neustar Buys MarketShare Partners

Nov 6 2015

Real-time information services provider Neustar, Inc. has agreed to acquire analytics technology provider MarketShare Partners, LLC for $450m - although the resulting tax benefits mean it will effectively pay $390m. More

Mindshare Rolls Out Retail Data Unit Shop+

Nov 6 2015

WPP division Mindshare is rolling out its Shop+ real-time retail data unit globally. The unit works with a range of methods from beacons in physical stores to real-time response technologies used by online retailers. More

WebbMason Marketing Buys Data Science Firm Spry

Nov 6 2015

Full service provider WebbMason Marketing has announced the acquisition of Spry, Inc., which focuses on big data, data science and data operations; and the launch of an Advanced Analytics & Segmentation Engine. More

Organic Growth for comScore

Nov 6 2015

comScore has reported third quarter results for 2015, with revenue up 13% to $92.4m vs Q3 2014, and a slightly larger rise in the profit measure adjusted EBITDA, which rose 16% to $23.4m. More

Hispanic CARAVAN Joins ORC Line

Nov 6 2015

ORC International has extended its long-established CARAVAN omnibus product with the launch of an Online Omnibus Survey of Hispanic consumers. More

Launch for DIY Form and Survey Creator 'CaptainForm'

Nov 6 2015

In Timisoara, Romania, DIY online survey and form builder 123ContactForm has formally launched a new product, CaptainForm, which allows the simple creation and customisation of forms or surveys via a WordPress plug-in. More

Engage3 Unveils Retail Competitor Intelligence Platform

Nov 6 2015

Retail intelligence and digital marketing solutions provider Engage3 has launched a new competitive intelligence platform called MissionControl. More

New Location for Michigan Sensory Testing Firm

Nov 6 2015

Product research and sensory testing company Contract Testing Inc. (CTI) is moving to a new location in Grand Rapids, Michigan. More

Rentrak Reports 'Great Quarter' with Revenue Up 30%

Nov 5 2015

Multi-screen audience measurement specialist Rentrak has reported a 30% rise in second quarter revenue to $32.8m. The result was driven by a 53% increase for the TV Everywhere product line, up from $13.3m to $20.4m in the prior year period. More

Walsh to Leave IAB Australia after Just Six Months

Nov 5 2015

In Australia, digital publishing industry body the Interactive Advertising Bureau (IAB) has confirmed that its Director of Research Lisa Walsh will leave the organisation before the end of this year. More

London Experiment Probes Links between Sound and Taste

Nov 5 2015

In a London museum, cultural and semiotic insight specialist Space Doctors has launched an installation called Choco-Phonica, consisting of a series of booths which explore consumers' relationship with chocolate through sound and taste. More

Verto Analytics Launches Cross-Media Watch

Nov 5 2015

Digital media measurement firm Verto Analytics is piloting a new syndicated service called Cross-Media Watch, measuring consumers' second-by-second media behaviour and use of mobile, online TV, radio, and print via a single solution. More

Unicom to Buy IBM Data Collection Suite

Nov 4 2015

Software company Unicom Global has agreed to buy IBM's Data Collection suite of products, which allow survey design, management and analysis. Terms of the deal were not disclosed. More

Kantar Media and TNS Gallup Extend Danish TV Deal

Nov 4 2015

Kantar Media and TNS Gallup have won a continuation of their contract to provide the currency for measurement of TV audiences in Denmark. The new deal will run for five years from 2017, with the option to extend until 2024. More

Big Data Firm Zeta Buys eBay's Enterprise CRM Division

Nov 4 2015

In the US, big data analytics company Zeta Interactive has acquired eBay's Enterprise CRM division, with which it will extend and enhance its people-based marketing platform. Terms of the deal were not disclosed. More

Research Now Expands Ellis' Role as Markert Leaves

Nov 4 2015

Digital data collection specialist Research Now has announced that EVP Greg Ellis will take over responsibility for its North American sales from Tom Markert, who is leaving to pursue other business interests. More

WPP to Buy Majority Stake in Digital Agency Essence

Nov 4 2015

WPP has agreed to buy a majority stake in digital agency Essence, which claims to be the world's largest independent buyer of digital media. Following the deal, whose precise terms have not been disclosed, Essence will become part of WPP's media investment arm GroupM. More

MARSC Promotes Allan Shaw to MD

Nov 4 2015

Surrey, UK-based sampling and panel management specialist MARSC has promoted Allan Shaw to Managing Director, responsible for all commercial, operational and business development activities. More

TVEyes Gets Patent for Social Media Tag Analysis

Nov 4 2015

Broadcast monitoring specialist TVEyes has been awarded a US patent for a system which extracts social media tags from broadcast TV and Internet video, and makes it possible to search for these tags and measure their social media impact after they appear in video. More

IDG and Google Partner for '100% Viewable Advertising'

Nov 3 2015

In New York, tech media and services company IDG Communications has partnered with Google to introduce a new program which the firms claim will provide 100% viewable ads. More

PRS Splits Qual and Quant Services

Nov 3 2015

In London, BDRC's telephone and online research agency Perspective Research Services (PRS) has split its qualitative and quantitative offerings to create two new divisions, and promoted Ger-Jan van der Maten and Tom Stacey to lead them. More

Sprinklr Buys Segmentation Specialist Booshaka

Nov 3 2015

In the US, social media management firm Sprinklr has acquired audience segmentation and management platform Booshaka, which helps marketers link customer data across social media, web, mobile, eCommerce and CRM systems. Terms of the deal were not disclosed. More

Oracle Debuts Age and Gender Targeting Tool

Nov 3 2015

Software giant Oracle has introduced a solution called 'Validated Demographics', for age and gender targeting across an audience of more than 200m unique IDs. More

Appier Raises $23m for More Expansion in Asia

Nov 3 2015

Taiwan-based cross-screen advertising technology firm Appier has raised $23m in a Series B round of funding, which it will use to further expand in Asia, and to strengthen its R&D team. More

QanticMind Hires Former Answers.com Data Scientist

Nov 3 2015

In the US, predictive ad management (PAM) software specialist QuanticMind has hired former Answers.com exec Justin Smith as Vice President of Data Science. More

eXelate Partners for Mobile Segmentation Data

Nov 3 2015

In the US, Nielsen-owned audience targeting specialist eXelate is working with mobile app and device data provider PushSpring, gaining access to mobile audience segments based on life stage, interest, activity and intent. More

Tapad Provides Access to VisualDNA Audience Profiles

Nov 3 2015

In New York, cross-device marketing technology firm Tapad has partnered with audience insights provider VisualDNA to make the latter's psychographic audience-profile data available within its media platform. More

Brian West Leaving Nielsen

Nov 2 2015

Chief Operating Officer Brian J. West has resigned from Nielsen, effective at the end of the year when his responsibilities 'will be divided among existing company executives'. More

IBM Buy Brings Weather Data to Watson

Nov 2 2015

IBM is not just partnering with The Weather Company, but buying most of its assets. Data from its B2B, mobile and cloud-based web properties will be integrated into IBM Watson's new IoT Unit and IoT Cloud platform. More

itracks Teams Up with Research Now

Nov 2 2015

Canadian qualitative software provider itracks has announced a new version of its IDI online qual product; and a partnership with Research Now offering 'on-demand recruitment' for online and mobile qual studies. More

Virtual Incentives Hires for New West Coast Office

Nov 2 2015

Fishkill, NY-based Virtual Incentives has hired former FocusVision exec Michelle Andre as its first Vice President of Marketing, based in a new west coast office in Oregon. More

SHC Universal Partners for 24-Hour Physician Input

Nov 2 2015

US-based data collection firm SHC Universal has announced an exclusive partnership with rapid physician response specialist Truth On Call, promising insights in 24 hours. More

Mobile Accreditation First for Moat

Nov 2 2015

New York-based analytics company Moat Inc. has won MRC accreditation for its mobile metrics. The decision covers measurement of viewable ad impressions and related viewability metrics both for apps and mobile web browsing. More

Constant Contact Acquired

Nov 2 2015

Online marketing firm Constant Contact, widely known for its email newsletter products, is to be acquired by small business online marketing firm Endurance International Group. Both companies are based in Massachusetts, USA. More

Jibunu Launches Message Analysis Tool

Nov 2 2015

CATE and RICK, meet MAT... MR technology firm Jibunu has added another qualitative tool to its growing family - this one is a Message Analysis Tool which simplifies card sort exercises in moderated message testing. More

Findyr Partners with First Mile Geo

Nov 2 2015

Hyper-local micro data platform Findyr has announced a partnership with First Mile Geo, a company offering location-focused data sharing tools. The combination will offer clients 'on-demand, real-world, in-context insights and business analytics from across the globe'. More

McGraw Hill Considering Sale of JD Power

Oct 30 2015

McGraw Hill Financial is considering selling its US-based auto research specialist JD Power and Associates for up to $1 billion, according to an exclusive report published by Reuters. More

Heart+Mind Hires Maury Giles to Lead New Practice

Oct 30 2015

Washington, DC-based research and consulting company Heart+Mind Strategies has hired former Ipsos exec Maury Giles to establish a practice focused on system and decision mapping solutions for informing brand development. More

Fractal Analytics Buys AI Specialist Imagna

Oct 30 2015

San Mateo, California-based advanced analytics provider Fractal Analytic has acquired artificial intelligence start-up Imagna Analytics. Terms of the deal were not disclosed. More

Rentrak Unveils Political Ad Planning Tool

Oct 30 2015

Multi-screen measurement specialist Rentrak has teamed up with cable TV ad management firm Viamedia to launch the 'Political Audience Extension Toolset', a system to help advertisers plan, purchase and manage TV inventory as the 2016 political season accelerates. More

Funds for Social Media Intelligence Firm Brandwatch

Oct 30 2015

In New York, social media intelligence company Brandwatch has completed a $33m Series C round of funding, to speed up the development of its core technologies and products, and to open more offices following its launch in Singapore in June. More

Partners Launch YouthLab Social Media Insight Platform

Oct 30 2015

Publicis digital agency DigitasLBi has partnered with UK charity YouthNet to launch an insight platform called YouthLab, through which brands can explore the impact of social media on the lives of young people. More

Unmetric Tool Seeks More Engaging Social Media Content

Oct 30 2015

New York-based social media intelligence firm Unmetric has developed a service called 'Predict', helping marketers maximize social media engagement by optimizing content before it is published. More

comScore Integrates with Programmatic Ad Platforms

Oct 29 2015

comScore has rolled out a pre-bid technology solution, Bid Ratings, allowing media buyers to use its various rankings and attributes to select programmatic ad buys. The eight initial partner platforms include AppNexus, Centro, Netmining, RythmOne, TubeMobul and Turn. More

Macromill Hires Chief HR Officer and COO

Oct 29 2015

Consumer insights specialist Macromill has appointed Shinichiro Oka as Chief Human Resources Officer, based in Tokyo, while Mark Sidell joins the firm as Chief Operating Officer, based in the United States. More

New 'Contagious Index' Scores Social Media Sharing

Oct 29 2015

Publicis-owned marketing and tech agency DigitasLBi has launched a social media competitive monitoring tool called the 'Contagious Index'. The tool identifies which brands have the most appealing social media content on Facebook and Twitter, based solely on consumer-to-consumer data. More

Senior Data Hire for Video Ad Platform Pixability

Oct 29 2015

In the US, YouTube video ad buying and marketing platform Pixability has appointed John Baker as Chief Data Scientist. More

Funds for Consumer Intelligence Firm NGDATA

Oct 29 2015

Gent, Belgium-based consumer intelligence specialist NGDATA has closed a $10.2m Series B round of venture funding, which it will use for further company expansion and to continue development of its customer experience management solution, Lilly Enterprise. More

NOMi Receives In-Store Tracking and Analysis Patent

Oct 29 2015

In-store marketing analytics provider NOMi has been awarded a patent for the tracking and analysis technologies available in its Brickstream LIVE sensor device. More

Nielsen Initiates TV Ratings Revamp

Oct 28 2015

Nielsen is setting up industry discussions to initiate changes to its C3 and C7 television ratings, coinciding with the impending roll-out of its Total Audience Measurement tool. More

Westfield Group Forms Big Data and Analytics Division

Oct 28 2015

In the US, shopping center operator Westfield Corporation has appointed Raghav Lal as its first Chief Data and Analytics Officer, responsible for overseeing a newly formed Big Data and Analytics division. More

MRC Finalizes Invalid Traffic Guidelines

Oct 28 2015

The Media Rating Council (MRC) has issued the final version of its Invalid Traffic (IVT) Detection and Filtration Guidelines, as it looks to continue the war on fraudulent advertising. More

SMI Launches Automated Mobile Eye Tracking Solution

Oct 28 2015

Computer vision technology developer SensoMotoric Instruments (SMI) has introduced an automated analysis solution for mobile eye tracking data. More

Looker Opens EMEA HQ in London

Oct 28 2015

Santa Cruz, California-based SaaS business intelligence platform Looker has opened an EMEA headquarters in London, to support client demand for its solutions across Europe, the Middle East, Africa and Asia. More

Nielsen Extends Watermarks to Second Screen

Oct 28 2015

Nielsen is working with secure identity solutions firm Digimarc to make its digital watermarks available to clients for use in applications 'beyond audience measurement' - and specifically across second screens. More

Kinesis Releases Incentive Redemption Tracking Tool

Oct 28 2015

US-based software firm Kinesis Survey Technologies has launched a new reporting feature to enable users to track incentive redemption rates for online panels. More

Kelton Global Hires First Chief Operating Officer

Oct 28 2015

US consumer insights specialist Kelton Global has appointed former Edelman Berland COO Brett Davis as its first Chief Operating Officer, responsible for strategic business planning and resource allocation, as well as overseeing its finance and operations. More

Cisco Buys German-based IoT Big Data Firm

Oct 27 2015

Computer comms giant Cisco has acquired Cologne, Germany-based ParStream, a company focused on big data analytics for the Internet of Things (IoT). Terms were not disclosed. More

Ipsos Links with HoneyB for Connected Health Insights

Oct 27 2015

Ipsos Healthcare has teamed up with HoneyB Health, a company spun out of Arizona State University (ASU), to develop new insights across the connected health device market. More

IBM Launches 'Insight Cloud Services'

Oct 27 2015

IBM has launched a range of services using analytic models to find signals within the 'noise' of data sets, connect them and deliver insights with direct application for business. Partnerships with Twitter and The Weather Company provide this 'Insight Cloud' with a mass of real-time data. More

Kansas Hub for Canadian Data Collection Firm Logit

Oct 27 2015

Toronto, Canada-based data collection agency The Logit Group is to open a 100-seat call center in Wichita, Kansas, which it says should become the hub of its US operations. More

The Sound Hires Nine

Oct 27 2015

Research and branding consultancy The Sound has appointed nine new members of staff across its offices on three continents. More

Community Specialist GutCheck Gets $12m

Oct 27 2015

Denver, CO-based on-demand online community specialist GutCheck has closed $12m in Series D funding, almost doubling its investment to date, and says it will accelerate its growth to meet 'high demand in the agile market research space'. More

Livefyre Expands to Canada

Oct 27 2015

Social media marketing firm Livefyre has opened a sales office in Toronto, to support 'increasing demand' for social media solutions among Canadian customers. More

Hamilton-Clark to Advise Dubai Analytics Firm

Oct 27 2015

Dubai-based data science and analytics specialist Data'oro has appointed TNS veteran Steve Hamilton-Clark as a non-executive Advisor, helping to improve business performance for its clients. More

Cision Adds Influencer Marketing Tools to PR Edition

Oct 27 2015

Media intelligence provider Cision has introduced new features to its PR Edition platform, including a range of influencer marketing and global insights tools. More

Good Quarter for WPP Despite DIM Decline

Oct 26 2015

WPP has reported like-for-like revenue up 4.6% for Q3 2015. The insight division, known as 'Data Investment Management', was among those 'improving versus the second quarter' but once again was the only one to report a slight decline in revenue. More

GfK Nielsen Partnership Heralds New Chapter

Oct 26 2015

Nielsen and GfK have announced a partnership for future co-operation within the book sector, with the aim of helping clients identify multinational trends and giving them more detail on market developments. More

South African Agency BMi Acquired

Oct 26 2015

South African consumer and industrial researcher BMi Research has been acquired by telecoms and IT solutions provider Cognition Holdings Limited, which was previously a minority shareholder. More

Dentsu Aegis' Columbus Sets Sail for Asia

Oct 26 2015

Marketing services giant Dentsu Aegis Network is expanding its digital performance agency Columbus, currently focused on Australia, into Asia, where it will operate in parallel with sister agency iProspect. More

Sequoia Buy-In Gives Green Light for Signals Group

Oct 26 2015

Israeli big data analytics company Signals Group has raised $15m in Series B funding, with which it will grow its US offices and expand its analytics portfolio to serve a wider range of clients. More

IBM Debuts 'Universal Behavior Exchange'

Oct 23 2015

IBM has introduced the 'Universal Behavior Exchange' (UBX), a service linking customer data from different sources to help marketers personalize the consumer experience. More

Adelphic Expands to Europe

Oct 23 2015

Cross-device ad targeting and analytics specialist Adelphic has opened an office in London, where it has appointed former Facebook / Microsoft exec Nicholas Mills as General Manager, EMEA. More

6sense Hires Former Airbnb / LinkedIn Data Scientist

Oct 23 2015

San Francisco-based predictive intelligence firm 6sense has hired former Airbnb and LinkedIn exec Chris Gutierrez as Chief Data Officer, leading its Data Science team. More

Instantly Updates Enable Further Access to Sample

Oct 23 2015

Research and technology firm Instantly has launched new features giving researchers direct access to its Automated Sample and to predefined audiences. Currently available in the US, the updates will be released in the UK before the end of the year. More

US Mobile Ad Analytics Firm Marchex Expands to Sydney

Oct 23 2015

Seattle, US-based mobile ad analytics company Marchez has opened an office in Sydney, where it has appointed digital marketing veteran Daniel Benton as Country Manager, Australia & New Zealand. More

Six Join Firm that Grew Out of dunnhumbyUSA

Oct 23 2015

Recently launched consumer data specialist 84.51 degrees, which was created from what was previously known as dunnhumbyUSA, has appointed six new members of staff at its offices in Cincinnati. More

Lotame Names Country Manager for India

Oct 23 2015

US-based web analytics and behavioral targeting firm Lotame has hired Gaurav Seth for the newly created role of Country Manager for India. More

Cross Media Analyst Zignal Labs Raises $15m

Oct 23 2015

In the US, cross media analytics firm Zignal Labs has completed a $15m round of funding, which it will use to expand its sales, product, and engineering operations. More

TiVo to Give Away TV Ratings

Oct 22 2015

Digital TV and DVR pioneer TiVo has announced that its TiVo Research audience measurement division will provide free TV ratings from the first quarter of 2016, in order to 'celebrate' comScore's forthcoming acquisition of Rentrak. More

CASRO and MRA in Merger Discussions

Oct 22 2015

US research industry organizations CASRO and MRA are in discussions about a potential merger. More

Twitter Extends Polling Function

Oct 22 2015

Twitter has extended its built-in polling feature to enable anyone with an account to create their own polls, or to vote anonymously in someone else's. More

Sky Launches AdVance Cross-Screen Targeting Tool

Oct 22 2015

Sky Media, the broadcaster's ad sales division, has developed a targeting tool called Sky AdVance. The solution promises to help advertisers target audiences with the most appropriate advertisements, 'at the right time, in the right sequence, and on the right screen'. More

Marketing Sciences Debuts 'Reflected Life' Panel

Oct 22 2015

Creston subsidiary Marketing Sciences Unlimited has launched a panel called Reflected Life, to provide continuous data on the digital footprint of the UK population. More

MRL Gets UK Audio Context Patent

Oct 22 2015

Israeli measurement technology firm MRL (Mobile Research Labs) has been granted a UK patent for a mobile app-based system which both identifies the presence of ambient sound attributable to a specific ad or programme, and engages a person for a related survey. More

Nielsen Revenues Up 5.0% in Third Quarter

Oct 21 2015

Nielsen has reported a 5.0% constant currency increase in third quarter revenue to $1.53bn on a basis, and adjusted EBITDA up 6.9% to $479m on the same basis. More

Ipsos Third Quarter Revenue Dips

Oct 21 2015

Ipsos has reported a 3.7% increase in revenue to EUR 428m for the period from July to September, but at constant scope and exchange rates this equates to a fall of 2.2%. The decline cancels out a small real-terms rise in the first half of the year. More

SurveyMonkey Hires Pollster.com Co-founder

Oct 21 2015

Online DIY survey specialist SurveyMonkey has hired Pollster.com co-founder Mark Blumenthal for the newly created role of Head of Election Polling, based in Washington DC. More

Clavis Insight Gets Funds and UK General Manager

Oct 21 2015

Online store analytics specialist Clavis Insight has received a $20m growth equity investment, part of which will help expand its sales and customer support efforts in the US, Europe and China. The firm has also appointed Jeremy Radcliffe as its UK General Manager. More

KSS Retail Renamed 'dunnhumby Price and Promotion'

Oct 21 2015

Tesco data firm dunnhumby has renamed its price modeling and customer insight firm KSS Retail 'dunnhumby Price and Promotion'. More

Symphony Advanced Media Hires Panel Ops Leader

Oct 21 2015

Cross-platform measurement specialist Symphony Advanced Media (SAM) has appointed former GfK exec Chuck Shuttles as Senior Vice President of Panel Operations. More

Rentrak Partners for Data Science and Modelling Tools

Oct 20 2015

Film and TV measurement firm Rentrak has announced a partnership with London-based movie data firm Gower Street Analytics (GSA), aiming to create advanced data science and real-time movie measurement products. More

Change of Style for UK's Information Commissioner

Oct 20 2015

The UK's Information Commissioner's Office (ICO) is restructuring its leadership along more collective lines, as it both gears up for forthcoming changes in EU data protection law and reacts to recommendations in the high profile Leveson enquiry. More

New US Firm Offers Marketing Based on 'Agile' MR

Oct 20 2015

In Seattle, former Microsoft Director Jessica Jobes has launched a new marketing agency, OnTheGrid, LLC, which will offer inbound marketing services based on an understanding of customers derived from interviews. More

Prosper Partners with Hong Kong's Fung BI Centre

Oct 20 2015

Business intelligence solutions firm Prosper Insights & Analytics has formed a strategic alliance with Hong Kong-based Fung Business Intelligence Centre (FBIC), to provide insights and analysis on retail and technology trends among US and Chinese consumers. More

Simply Measured Buys Social Media Intelligence Firm

Oct 19 2015

Seattle-based social media analytics provider Simply Measured has acquired Fayetteville, Arkansas-based DataRank, whose software helps sift and prioritise online comment. Terms were not disclosed. More

Italian TV Ratings Suspended after Panellist ID Error

Oct 19 2015

Italian TV audience measurement body Auditel has suspended publication of viewing figures after the identities of families on its panel were accidentally disclosed, reportedly as a result of human error in a mail sent by supplier company Nielsen. More

Tobii's EyeChip and IS4 Promise Eye Tracking Boom

Oct 19 2015

Eye tracking technology pioneer Tobii has released two new products, the Tobii IS4 eye tracking platform and Tobii EyeChip, geared towards integrating eye tracking features into a wide range of consumer devices. More

Delhi High Court Adjourns Kantar Case Again

Oct 19 2015

The hearing of Kantar Market Research Services' appeal against Indian government guidelines effectively banning its TAM joint venture with Nielsen has been postponed yet again, this time to February 9th 2016. More

SHC Universal Strengthens Client Team

Oct 19 2015

US healthcare data collection firm SHC Universal has promoted Hilary Fischer to Chief Revenue and Strategy Officer after just two and a half months at the company. Sal Brucculeri moves up to EVP, Client Relationships and Sales Management while David Katz and Laurie Shapiro also join the function. More

Huang Rejoins comScore to Lead Greater China Growth

Oct 19 2015

comScore has appointed Xinyu Huang as SVP, Managing Director of Greater China, providing strategic leadership to strengthen the company's position in China, Hong Kong and Taiwan. More

Huge Funding Boost for Data Firm Ensighten

Oct 19 2015

Omni-channel data and tag management firm Ensighten has raised $53m, for use in accelerating development and sales of its marketing data management and deployment software. More

Unmetric Alliance Boosts Kantar Media Ad Intell

Oct 19 2015

Kantar Media has added brand social media engagement metrics to its advertising intelligence solutions in the US, to give clients 'a holistic view of brand messages and activity' across all types of media. More

Maitems Analytics Adds BI and Survey Tools

Oct 19 2015

Healthcare Business Intelligence (BI) provider Maitems Analytics has announced two new products for pharmaceutical companies: 360 Brand View and Continuous Pulse Survey. More

EverString Raises $65m for B2B Predictive Platform

Oct 16 2015

In the US, predictive marketing specialist EverString has raised $65m in a Series B round of funding, which it will use to further expand the business. More

Retail Intelligence Provider Quri Grabs Growth Funds

Oct 16 2015

San Francisco-based Quri, which provides retail intelligence based on reports from mystery shoppers, has raised $17m in a Series C round of funding. Plans for the money include expansion into markets in seven other major US cities. More

RetailNext Buys Mobile Personalization Specialist Pikato

Oct 16 2015

San Jose, CA-based in-store big data analytics specialist RetailNext has acquired mobile marketing personalization software firm Pikato for an undisclosed sum. More

Coleman Insights Rolls Out FACT360 Music Test

Oct 16 2015

In the US, radio and music research specialist Coleman Insights has launched a new, online version of its FACT Strategic Music Test, which promises to help radio stations build the most appealing and targeted libraries possible. More

Linkfluence Buys Chinese Social Media Analyst

Oct 16 2015

European social media intelligence provider Linkfluence has acquired Chinese competitor ActSocial. Terms of the deal were not disclosed. More

TAM and IMRB Launch TeleWeb Cross-Media Measure

Oct 15 2015

In India, Nielsen / Kantar joint venture TAM Media Research and WPP agency IMRB International have jointly launched a cross-media consumption data service called TeleWeb Audience Measurement, covering TV and online platforms. More

India's MRUC Names New CEO

Oct 15 2015

Shaswati Saradar, CEO of India's MRUC (Media Research Users Council) has 'decided to move on' after nearly five years, and will be replaced by Radhesh Uchil. The organisation also has a new Chairman and Vice Chairman. More

IRI ProScores Added to a Million Research Now Panelists

Oct 15 2015

In the US, retail and healthcare data giant IRI has tagged a million of Research Now's consumer panelists using its 'propensity-to-purchase' ProScores models, enhancing its ability to select consumers and shoppers based on their predicted purchase behaviour. More

Indonesian Mobile Launch and Partnership for comScore

Oct 15 2015

Digital measurement specialist comScore has rolled out its syndicated Mobile Metrix solution in Indonesia, where it is also jointly developing mobile panels with Kantar. More

Mithril Capital to Buy Digital Media Firm Agency 21

Oct 15 2015

Global investment firm Mithril Capital has agreed to buy UK-based digital media and analytics group Agenda 21 in a reverse takeover, and appointed Engine Group co-founder and former CEO Peter Scott to lead the venture. More

MR Recruiter Sarah Penny Launches New London Firm

Oct 15 2015

In the UK, market research recruitment consultant Sarah Penny has set up her own company, Penny Cross Recruitment Ltd. More

Harte Hanks Launches Cross-Channel Customer Profiles

Oct 15 2015

US-based direct marketing and targeting giant Harte Hanks has introduced a solution called Total Customer Discovery, to provide 360-degree profiles of target customers across multiple online and off-line channels. More

Bristol Focus Relocates, Becomes 'User Viewing'

Oct 15 2015

UK fieldwork services company People for Research has combined its user testing lab and focus group facility under a new name, User Viewing, and moved the facility to a central Bristol office space, just off Queen Square. More

Research Now Seeks New President and CEO

Oct 14 2015

Digital data collection specialist Research Now is looking for a new President and CEO, following Kurt Knapton's decision to resign for personal reasons. He will remain on the Board of Directors once his successor has been identified. More

Unruly to Set Up Shop in Tokyo

Oct 14 2015

London-based video ad distribution and tracking platform Unruly is set to open an office In Tokyo as part of its global expansion plans. Separately, Boris Johnson, the Mayor of London, has appointed Unruly co-founder and CEO Sarah Wood as a technology ambassador for the city. More

Video Analytics Firm Innovid Hires Former Google Exec

Oct 14 2015

In New York, online video analytics specialist Innovid has appointed former Google exec Ken Marcus as Senior Vice President, Global Client Services. More

Teradata and Localz Link for Location-Based Targeting

Oct 14 2015

In the US, Teradata Marketing Applications, a division of big data analytics platform Teradata, has partnered with micro-location tech firm Localz to provide iBeacon tools delivering personalized content direct to an individual's mobile device. More

GfK Names Howitt for New UK Digital Lead Role

Oct 13 2015

In London, GfK has hires James Howitt for the newly created role of Digital Lead, UK, driving the promotion of its digital media research capabilities and solutions. More

UX Firm Rigor Buys Web Optimizer Zoompf

Oct 13 2015

In the US, end user experience monitoring specialist Rigor has acquired web site evaluation and optimization company Zoompf. Terms of the deal were not disclosed. More

Full Roll-Out for Hall & Partners 'Tempo' Mobile Arm

Oct 13 2015

London-based brand and comms research specialist Hall & Partners has formally launched a mobile-focused division called Tempo, which uses technology to gather 'in the moment' feedback in the form of data, pictures, video and stories. More

Delvinia Launches Methodify Fast Turnaround Platform

Oct 13 2015

Canada-based digital innovation firm Delvinia has launched a fast turnaround research automation platform called Methodify, allowing marketers access to customer insight in as little as 48 hours. More

Bonamy Finch Launches Data Science Service

Oct 13 2015

Surrey, UK-based agency Bonamy Finch has put Deputy MD Paul Carney at the head of a new Data Science team, helping brands to analyse large volumes of data and draw insights from both existing datasets and new primary research. More

YouGov Revenue Up to £76.1m

Oct 12 2015

YouGov has reported a 13 percent revenue rise - including organic growth of 11% - in preliminary results for the year ended 31st July. The year saw strong growth in new markets France and Asia Pacific; and a higher proportion of revenue from favoured product lines. More

Kennedy's STR Merges with Methodology Advocate SSRS

Oct 12 2015

US full service survey researcher SSRS and data collection specialist STR (Survey Technology & Research) have announced a merger under the SSRS brand. More

Bid Rumours as WPP Ups Stake in STW

Oct 12 2015

WPP has increased its holding in struggling Australian group STW Communications, owner of a number of data and MR agencies. More

Lawyer Questions Rentrak Sale Agreement

Oct 12 2015

New York lawyer Faruqi & Faruqi, LLP has announced an investigation into the proposed sale of Rentrak to comScore, suggesting the directors of the former may have breached their fiduciary duties in agreeing the sale price of around $732m. More

Nielsen Expands Mobile Measure

Oct 12 2015

Nielsen has added mobile campaign measurement to its Digital Ad Ratings service in five more countries - Australia, France, Germany, Italy and the UK - and will add Brazil by the end of the year. More

Harrods to Measure In-Store Ad Engagement

Oct 8 2015

Luxury department store Harrods is investing in audience measurement technology, to help understand which customer types are watching its in-store advertising screens. More

MACROMILL-MetrixLab Names New CEO

Oct 8 2015

Online specialist MACROMILL-MetrixLab has appointed Scott Ernst as Chief Executive Officer. He replaces Han De Groot, who will remain as a member of the Board and provide advice to the leadership team on portfolio choices and strategy. More

Former Research Now Leaders Invest in Voxpopme

Oct 8 2015

In the UK, Research Now co-founder Andrew Cooper and the firm's former Chairman Geoff Westmore have led a $1.5m investment in mobile video MR specialist Voxpopme. More

CSA Recruitment Closes

Oct 8 2015

UK-based MR staffing specialist CSA Recruitment has closed its doors for the last time after nearly twenty years serving the industry. Proprietors Caroline and Clive Warren will pursue business interests outside recruitment and the market research industry. More

WPP's Data Alliance Expands to India

Oct 8 2015

WPP's Data Alliance has expanded its reach to Mumbai, India, where it will draw on expertise from group companies to help clients activate eCommerce, mobile and social media data strategies. More

20|20 Launches Real-Time Video Transcription Service

Oct 8 2015

In the US, 20|20 Research has launched a centralized storage hub and real-time video transcription service called QualMeeting Video Portal, which it claims will cut analysis and report time from days or weeks, to hours. More

FACE Expands Teams in London and New York

Oct 8 2015

Cello-owned co-creation agency FACE has appointed six new consultants in New York and London, following several new clients wins in the digital sector. More

Official: Tesco Scraps dunnhumby Sale Plans

Oct 7 2015

UK supermarket Tesco has decided to abandon the sale of its customer data business dunnhumby, after its price tag dropped from an initial £2bn to around £700m. More

Ascribe Rolls Out Speech-to-Text Analytics System

Oct 7 2015

In the US, MR verbatim analyst Ascribe has introduced a speech-to-text data analysis solution, to help draw out insights from customer phone conversations. More

Xaxis Rolls Out Marketing Triggers in MENA

Oct 7 2015

WPP's audience profiling and targeting division Xaxis has rolled out its 'moment' marketing solution Xaxis Triggers in the MENA region. The system allows advertisers to use external factors such as a weather forecast, TV ads or stock prices to trigger complementary programmatic campaigns. More

Civis Analytics Launches TV Targeting Tool

Oct 7 2015

In the US, data tech firm Civis Analytics has introduced a TV ad planning software tool called the Civis Media Optimizer, which it says combines the targeting precision seen in the digital arena with the massive reach and scale of television. More

Rentrak Launches Syndicated TV Programming Measure

Oct 6 2015

Film and TV measurement specialist Rentrak has introduced a service for reporting syndicated US TV programming at a national level. More

HCD Debuts Neuroscience-Based Game Research Tools

Oct 6 2015

In the US, HCD Research has introduced a suite of neuroscience-based video game research tools, which when combined with traditional research methods promise a 'comprehensive view' of respondents' non-conscious and cognitive responses to video game concepts. More

Kantar Names Efrain Ribeiro Chief Research Officer

Oct 6 2015

Kantar has moved Efrain Ribeiro into the role of company-wide Chief Research Officer, replacing Renee Smith who is leaving to join Colorado-based research company GutCheck (see today's DRNO). Ribeiro will take up the new role on November 1st. More

Online Community Specialist GutCheck Hires Renee Smith

Oct 6 2015

Former Kantar CRO Renee Smith has joined on-demand online community specialist GutCheck as Chief Research Officer. She will take up the role on October 19th. More

ZappiStore Hires in Singapore and US

Oct 6 2015

Online research 'app store' platform ZappiStore has appointed former Lightspeed GMI exec Roxan Toll as Senior Vice President, Sales and Marketing in Singapore; while Eileen Rozic joins in the US as Vice President of Sales, West Coast. More

Cello Health Unveils 'Fresh Thinking' App

Oct 6 2015

Cello Health has launched a smartphone and tablet app called 'Fresh Thinking', through which pharma and healthcare professionals can receive targeted thought leadership pieces, comments and insight. More

CentraForce Launches Population Health Analysis Arm

Oct 6 2015

In the US, audience-centric marketing intelligence firm CentraForce has set up a new business called CentraForce Health, which will offer consumer insights to the healthcare sector through a platform called Population 360. More

Viacom Hires Audience Science Leader

Oct 5 2015

Broadcast and entertainment giant Viacom has appointed Julian Zilberbrand as EVP of Audience Science, effective two weeks from today. More

NPD Group Shuffles Digital and Sponsorship Units

Oct 5 2015

Consumer information specialist The NPD Group has combined two of its units - the Video businesses within its Entertainment practice, and its Connected Intelligence division - and created a distinct new practice area for its BrandLink product, led by VP Barbara Zack. More

Asian Expansion for Cint

Oct 5 2015

Global panel marketplace provider Cint has opened an office in Hong Kong, moved to larger premises in Tokyo, and appointed former Toluna MD James Rogers to lead its continued expansion in Asia as Regional Head of Supply Acquisition & APAC MD. More

MMR Launches Quick Turnaround Tools

Oct 5 2015

Oxfordshire, UK-based MMR Research Worldwide has launched MMR Express, a suite of tools for rapid and cost-effective insights. The solutions include screening, concept and package testing and optimisation, online focus groups and video, and rapid sensory evaluation. More

Micro-Tasking MR App Plans Launch in Egypt, Saudi

Oct 5 2015

Dubai-based market research app developer TaskSpotting has closed $1.2m in Series A funding, and will expand to Saudi Arabia and Egypt in the next three months, according to cofounder and CEO Karim Aly. More

Wingify Introduces Bayesian-based SmartStats Tool

Oct 2 2015

A/B testing specialist Wingify has launched a new statistics engine called SmartStats, which uses Bayesian statistics to power the firm's flagship Visual Website Optimizer (VWO) tool. More

UK Firm Rolls Out 'State of the Youth Nation' Tool

Oct 1 2015

London-based research firm YouthSight has launched a tracking tool called SYN, to help marketers understand the behaviour of those in the 16 to 24-year-old age bracket. More

Nielsen Launches 'Homescan Consumer Moments'

Oct 1 2015

In the US, Nielsen has launched a service called 'Homescan Consumer Moments', which uses mobile app technology to research consumers' eating and drinking habits. More

Audience Measurement Firm Tru Optik Raises Funds

Oct 1 2015

In the US, cookie-less audience measurement specialist Tru Optik has closed a $1.7m round of venture financing, which it will use to help scale its business. More

Viacom Rolls Out Viewer Attention Study

Sep 30 2015

In the US, broadcast and cable company Viacom has launched a new study to analyze how different forms of entertainment impact viewer attention. More

ForeSee Launches Analytics Tools

Sep 30 2015

In the US, customer experience analytics specialist ForeSee has expanded its platform with the addition of two new products - 'Feedback' and 'Sentiment Analytics' - to help clients gather and understand their voice-of-customer (VOC) data. More

PulsePoint Raises $30m for Growth and Acquisitions

Sep 30 2015

Brand engagement and ad targeting platform PulsePoint has raised $30m in debt financing, which it will use for business expansion and for future company acquisitions. More

Origami Gets $25m Funding

Sep 30 2015

US-based Origami Logic has raised $25m in a Series C round of funding, which it will use to accelerate company growth and product development, and more than double its headcount, with a focus on growing its engineering, sales and marketing teams. More

comScore to Buy Rentrak for $732m

Sep 30 2015

Digital analytics specialist comScore is to buy film and TV measurement firm Rentrak in an all stock deal valued at around $732m. This acquisition, which will create a new giant in cross-platform measurement, is expected to close in early 2016. More

BARC Hires Nielsen for 'Largest' TV Study

Sep 29 2015

In India, TV rating body BARC has commissioned Nielsen to conduct what it is describing as the country's largest universe estimation study on television ownership and viewing habits. More

GfK Ready with Full Cross-Media Ad Measurement

Sep 29 2015

GfK has announced it now has all the assets needed to fully evaluate ads across media - including at a brand impact level. This involves the actual measurement of individual exposure to ads, as well as attribution of those exposures across multiple devices and different ecosystems. More

MB Digital Unveils Facebook / Instagram Ad Measure

Sep 29 2015

Millward Brown Digital has introduced a mobile solution through which to evaluate the effectiveness of ads on Facebook and Instagram. More

eDigitalResearch Launches Verbatim Analysis Tool

Sep 29 2015

UK agency eDigitalResearch has launched a tool called HUB Text Analytics, to help explore verbatim comments from a range of data, including social media and live chat exchanges. More

Merkle Debuts 'People-Based' Targeting Tool

Sep 29 2015

Data driven CRM firm Merkle has introduced what it describes as a 'people-based' marketing solution, allowing clients to use first and third-party data to identify and locate specific individuals and target them with ads across publisher sites. More

RPA Becomes dataSpring, Adds Assets from New Parent

Sep 28 2015

Tokyo-based panels and technology company Research Panel Asia (RPA) is changing its name to dataSpring, following its acquisition by Marketing Applications Inc. (MApps). MApps will retain its name in Japan while merging its overseas assets into dataSpring. More

Tesco May Keep dunnhumby, Sell European Units Instead

Sep 28 2015

UK supermarket Tesco is reportedly close to giving up on the sale of its customer data business dunnhumby, which has seen bidders withdraw and its potential price plummet in recent weeks. Instead it is said to be discussing the sale of its businesses in the Czech Republic, Slovakia and Poland. More

China Deal for Xaxis

Sep 28 2015

WPP audience profiling and targeting division Xaxis has announced a partnership with six major Chinese firms in the digital and data arena, bringing their audience data into Xaxis' data management platform (DMP). More

New Kinesis Tool Helps Compare Panel Sources

Sep 28 2015

MR software firm Kinesis Survey Technologies has launched a new reporting tool, the 'Advanced Recruitment Source Report', within its Kinesis Panel platform - and says more reporting tools will follow in the last quarter of 2015. More

Board Changes at GfK

Sep 24 2015

GfK has announced that Debbie Pruent will retire at the end of December, and will be replaced by David Krajicek as Chief Commercial Officer for the Consumer Experiences sector. In addition, Alessandra Cama will take up the new role of Chief Operations Officer. More

Walkbase, Samsung Form In-Store Analytics Partnership

Sep 24 2015

In London, shopper analytics specialist Walkbase has partnered with Samsung to provide in-store analytics to retailers who use the electronics giant's digital screens. More

Confirmit Upgrade to Help Large-Scale Surveys

Sep 24 2015

Research software firm Confirmit has added a range of enhancements to its Horizons solution, supporting large-scale programs for omni-channel feedback capture, and personalized, role-based analysis. More

INRIX Hires Former Vodafone Group Head of Analytics

Sep 24 2015

Transportation analytics specialist INRIX has appointed former Vodafone Group Head of Analytics Chris Handley, to lead the development of its 'movement analytics' capability. More

MRSS India Appoints Three in Mumbai

Sep 24 2015

Full service agency MRSS India continues to build its senior team, with the appointments of Rajesh Kumar as Transportation and Logistics Practise Guru; Chandramouli Guin as the Head of its Public Sector practice; and Manish Ganvir as Vice President - Insight Sciences. More

Aarki Adds Big Data Analytics to App Marketing Platform

Sep 24 2015

In the US, interactive ad technology company Aarki has added big data analytics capabilities to its app marketing platform, to help clients to target and optimize their ad placements. More

Inlink Unveils Out-of-Home Analytics Platform

Sep 23 2015

Australian company Inlink, a digital out-of-home (OoH) advertising specialist, has launched a real-time audience measurement and analytics platform using Wi-Fi to count footfall volumes, dwell time and the proximity of people to specific locations. More

Indian Hires for Mobile User Data Firm zeotap

Sep 23 2015

Berlin-based mobile user data specialist zeotap has appointed former InMobi VP Neeraj Singh to lead its Advertising division in India. In addition, the company has recruited several new members of staff at its Global Technology Center in Bangalore. More

Swrve Fires Up 'Integrated Personalization Engine'

Sep 23 2015

San Francisco-based mobile segmentation and analytics specialist Swrve has introduced the 'Integrated Personalization Engine', a tool to deliver campaigns and content to consumers based on their unique behavior and attributes. More

WPP Sole Bidder for dunnhumby?

Sep 22 2015

According to reports in the press, WPP is the last remaining bidder for Tesco's data business dunnhumby. More

BrainJuicer Launches Comms Testing Tool

Sep 22 2015

UK-based online specialist BrainJuicer has launched a new communications testing tool called ComScan, providing overnight measure of the 'emotional resonance' of creative. More

Neustar and Kantar Shopcom Form Measurement Alliance

Sep 22 2015

US-based business information and analysis specialist Neustar has partnered with Kantar Shopcom, to help marketers measure the impact of their off-line and online marketing initiatives. More

iQ media Secures Growth Fund

Sep 22 2015

Media intelligence and monitoring specialist iQ media has raised $9m in a round of funding which will be used to fuel company expansion and product innovation. More

Passenger Upgrades FUEL Community Platform

Sep 22 2015

US-based online community specialist Passenger has added social media sharing and login capabilities, advanced gamification, sentiment analysis tools and dashboards to its FUEL engagement platform. More

Taplytics Launches BigQuery Mobile Data Platform

Sep 22 2015

Mobile apps A/B testing service Taplytics has launched a platform called BigQuery, which provides open access to raw mobile data. More

Verve Builds Team in Chicago

Sep 21 2015

London-based online community specialist Verve has opened an office in Chicago, supporting a new Fortune 50 client in the area; and has moved Tim Martin, VP Research & Consulting there with a remit to rapidly build a team. More

Kroger Promotes Hjelm to Lead New Data Division

Sep 21 2015

In the US, grocery giant The Kroger Co. has added to the responsibilities of its CIO Chris Hjelm, naming him EVP and putting him in overall charge of its recently launched data division, 84.51 degrees. More

Snapdeal Buys Silicon Valley Startup Reduce Data

Sep 21 2015

Indian online marketplace Snapdeal has acquired US-based cross-platform ad targeting and management company Reduce Data, for an undisclosed sum. More

Former Nielsen Exec Istvan Hajnal joins GfK Belgium

Sep 21 2015

Former Nielsen exec Istvan Hajnal has joined GfK to lead its Marketing and Data Sciences team in Belgium. More

MasterCard Partners for 'Urbanomics' Data Project

Sep 21 2015

Cubic Corporation company Urban Insights has teamed up with financial giant MasterCard for a new travel data platform promising to help planners and developers develop 'smarter, more inclusive cities'. More

IRI Brings In Former P&G / L'Oreal Exec

Sep 18 2015

Former Procter & Gamble and L'Oreal exec Ignacio Marinas Monsalve has joined retail and healthcare data giant IRI as Vice President of Strategy International, based in the firm's Paris office. More

MaritzCX Rolls Out Customer Experience Platform

Sep 18 2015

MaritzCX has rolled out a big data software platform, to deliver insights for customer experience programs of all sizes. More

Civicom Marketing Research Opens in London

Sep 18 2015

US-based Civicom Marketing Research Services has opened an office in London, to support client qual research needs across the UK and EU. More

P2Sample Hires Industry Veteran Nelson Davis

Sep 18 2015

In the US, technology-driven sample provider P2Sample has appointed Nelson Davis as Director of Client Development and Engagement. He joins with more than 35 years' market research industry experience. More

Growth Funds for Predictive Ad Specialist QuanticMind

Sep 18 2015

In the US, predictive advertising management (PAM) software specialist QuanticMind has raised $10.3m in a round of funding, which will be used to expand engineering, marketing, and sales operations. More

Tpoll Gets New Name and New MD

Sep 17 2015

UK-based full service agency Tpoll has been re-named MindMover, and has announced the appointment of Laura Lake as Managing Director. More

News Corp to Buy Unruly Video Tracking Specialist

Sep 17 2015

Rupert Murdoch's media group News Corp has agreed to acquire London-based video ad distribution and tracking platform Unruly, for an initial £56m and with potential for £56m more in future performance-related payments. More

Former Greenfield Boss Wiltse to Lead FoodLogiQ

Sep 17 2015

In the US, former Greenfield Online CEO Dean Wiltse has become Chief Executive Officer of food traceability specialist FoodLogiQ. More

Civicom Adds Gamification Tools to Chatterbox Platform

Sep 17 2015

In the US, Civicom Marketing Research Services has added gamification tools to its Chatterbox online community platform, aiming to improve participant engagement. More

Toluna Gets $10m to Promote QuickSurveys

Sep 16 2015

Online community and survey tech provider Toluna has received a $10m investment from its holding company ITWP Acquisitions, for use in promoting its QuickSurveys DIY online consumer insights platform. More

IBM Hires Former Thomas Cook CEO to Lead New IoT Unit

Sep 16 2015

IBM has hired former Thomas Cook CEO Harriet Green to lead its newly launched Internet of Things (IoT) business unit, which will bring together its strengths in big data, advanced analytics and cognitive computing. More

MRC Reviews Social Media Measurement Guidelines

Sep 16 2015

In the US, the Media Rating Council (MRC) has released Social Media Measurement Guidelines for public review and commentary. More

Vision Critical Names Head of Worldwide Sales

Sep 16 2015

Research community and survey tech firm Vision Critical has appointed software industry veteran George Skaryak as Executive Vice President of Worldwide Sales, responsible for leading the global sales team. More

Quantcast Expands to Texas

Sep 16 2015

San Francisco-based audience measurement and digital advertising firm Quantcast has opened an office in Austin, Texas. More

Annik Opens New Office in Hyderabad

Sep 16 2015

India-based MR technology and operations company Annik has expanded with the opening of a new office in Hyderabad - its third opening this year. More

Rentrak and IRI Partner to Combine TV, Purchase Data

Sep 15 2015

In the US, audience measurement specialist Rentrak has partnered with retail and healthcare data giant IRI, to expand the delivery of TV insights data. More

DAT and GfK Form Vehicle Data Partnership

Sep 15 2015

European auto industry information provider Deutsche Automobil Treuhand (DAT) has partnered with GfK to create a range of new products for car dealerships, manufacturers, importers and end consumers. The pair will also develop joint services covering the entire life cycle of a vehicle. More

Harte Hanks Replaces Philpott with Puckett

Sep 15 2015

US-based direct marketing and targeting giant Harte Hanks has appointed Karen Puckett as its President and Chief Executive Officer, replacing former Synovate CEO Robert Philpott who left in July to 'pursue other interests'. More

comScore Rolls Out Syndicated Cross-Media Measure

Sep 14 2015

comScore has announced the US roll-out of its syndicated measurement solution Xmedia, which promises 'a total view of the consumer measuring content consumption across all digital platforms and TV in a single tool'. More

Acxiom and Roy Morgan in Australian Data Deal

Sep 14 2015

Data and marketing services firm Acxiom has announced a partnership with independent Australian research company Roy Morgan, helping marketers to find and target their most valuable audiences on Facebook. More

Investment for Online Customer Feedback Firm

Sep 14 2015

Customer satisfaction scorecard provider IgniteFeedback, founded this year, has raised more than $300k to be used to grow the business in the US. This includes hiring for sales, marketing and product development roles. More

Analytics Firm DxContinuum Wins $4m

Sep 14 2015

US-based predictive analytics specialist DxContinuum, Inc. has announced a Series A investment round of $4m. More

WPP and Adobe Get Closer

Sep 11 2015

WPP has extended its strategic partnership with marketing software giant Adobe, to provide solutions to clients through six specialist WPP agencies called 'the WPP-Adobe Alliance'. Separately, WPP boss Sir Martin Sorrell has spoken about the 'very low standards' of some online audience measures, including Facebook's. More

Publicis Buys SA's Creative Counsel Group

Sep 11 2015

Global ad giant Publicis has acquired South African marketing services firm The Creative Counsel Group (TCC), whose brand solutions are 'based on real market insights' and 'an intimate understanding of the African consumer at every level'. More

British Brands Focus on Customer Experience, Analytics

Sep 11 2015

In the UK, two major brands have underlined their focus on customer experience - British Airways with an appointment and Morrisons via an announcement by the CEO; while a third, publisher Trinity Mirror, has raised eyebrows with a new analytics-led business approach. More

HP Boss Whitman Joins SurveyMonkey Board

Sep 11 2015

DIY online survey firm SurveyMonkey has added Meg Whitman, currently Chairman, President and CEO of computer giant HP, to a Board of Directors which already includes Facebook COO Sheryl Sandberg. More

Jibunu Debuts New Survey Testing Tool

Sep 11 2015

US research technology firm Jibunu has launched a tool called CATE, giving customers a smoother and faster survey testing environment. More

Canadian Launch for comScore Integrated Service

Sep 11 2015

comScore is to roll out daily reporting of unduplicated mobile audience and validation metrics in its validated Campaign Essentials (vCE) in Canada. Advertisers in the country can already use vCE to measure audience for mobile ad campaigns across smartphones and tablets. More

First Chief Exec for UK Online Measurement Body

Sep 10 2015

British online audience measurement body UKOM has appointed Ian Dowds as its first CEO. More

Partnership Gives GMO 'Biggest' China Panel

Sep 10 2015

Japanese research and online panel provider GMO Research, Inc. has agreed a strategic capital and business alliance with Chinese ad network Ignite Vision Holdings, making its China Cloud Panel 'the number one panel in China in terms of reach'. More

Confirmit Launches in Aus, Bows Location-Based Solution

Sep 10 2015

Research software firm Confirmit has developed a location and beacon triggering solution, to help clients understand 'in-the-moment' customer behaviour. The company has also ammounced its official launch in Australia. More

Lightspeed Strengthens QuestionArts Team, Rolls Out

Sep 10 2015

Online research company Lightspeed GMI has announced a global roll-out for its survey programming platform, QuestionArts, backed by a newly strengthened leadership team. More

New App Gives Real-Time Events Insights

Sep 10 2015

In the UK, business networking app AroundThen has released a web-based reporting tool called Proximity Portal, which provides real-time and historical reporting of Beacon notifications and location check-ins for event organisers. More

Mindshare Launches Conversation Analysis Tool

Sep 10 2015

WPP media agency Mindshare North America has launched a tool called Counting Words, which examines online consumer conversations on a brand-by-brand basis via a visual dashboard, in order to explore the relationships of target words and messages with brands within a category. More

Adsquare Launches DIY Audience Management Platform

Sep 10 2015

German mobile audience data and targeting specialist adsquare has launched a self-service mobile-based audience management platform (AMP), allowing advertisers to create their own audience segments. More

Affectiva Rolls Out 'Emotion as a Service'

Sep 9 2015

US-based facial analysis specialist Affectiva has launched a solution it calls 'Emotion as a Service', to provide clients with access to emotion data on demand. More

Obituary: Pew Research Founding Director Andy Kohut

Sep 9 2015

Pew Research founding Director, pollster and nonpartisan news commentator Andy Kohut died yesterday in John Hopkins Hospital in Baltimore after a six-year battle with lymphocytic leukemia. He was 73. More

BAMM Hires Former Ipsos MORI Exec

Sep 9 2015

London-based consumer insight agency BAMM has hired Ipsos MORI's former Head of Qual, Dr Sarah Jenkins, as Client Services Director. More

Mobile Attribution Analyst Kochava Opens in Korea

Sep 9 2015

US-based mobile campaign attribution analytics and optimization firm Kochava has opened an office in Seoul, South Korea. More

Video Analyst LivingLens Hires Three in UK

Sep 9 2015

Liverpool, UK-based video analysis specialist LivingLens has hired Andrew Mitchell as Global Commercial Director, Matt Marontate as Business Development Director, and Adam Cooper as Head of Technology. More

TV Ad Platform clypd Hires Former Nielsen Data Chief

Sep 9 2015

Boston, MA-based TV ad platform clypd has appointed former Nielsen data science chief Peter Doe as Chief Research Officer. More

Firms 'Pull Out' of dunnhumby Acquisition Deal

Sep 8 2015

A number of firms previously hoping to buy Tesco data firm dunnhumby have pulled out of the race amidst fears about future funding, according to a report broadcast on Sky News. More

Marimedia Becomes Taptica and Buys AreaOne

Sep 8 2015

Israeli digital ad tech firm Marimedia has changed its name to Taptica, and announced it will acquire social media marketing technology specialist AreaOne. The deal is valued at up to $17m in cash and shares over a two-year period. More

Borderless Access Launches Behavioral Profiling Option

Sep 8 2015

Cross-Tab-owned emerging markets panel specialist Borderless Access has launched a behavioral profiling capability for its panelists across twenty countries, allowing it to target consumers on the basis of their brand usage and consumption patterns. More

Norstat Names New Norway MD

Sep 8 2015

Fieldwork services group Norstat has appointed digital media industry consultant Nina Kulås as the Managing Director of Norstat Norway. She replaces Hans Peter Wøien, who has become Managing Director / Partner at research advisory company Barcode Intelligence. More

Fiksu Unveils Mobile Audience Segmentation Platform

Sep 8 2015

Mobile marketing tech company Fiksu has launched a service called Mobile Audience Platform, which allows clients to identify, define and target specific groups of mobile consumers. More

AOL Buys Mobile Specialist Millennial Media

Sep 7 2015

Veteran online company AOL has acquired end-to-end mobile platform Millennial Media, Inc., whose services include ad targeting and analytics. The deal, $1.75 per share of the acquired firm's common stock, values it at around $US 238m (£156m). More

Australia's Stable Research Buys Stake in MDI

Sep 7 2015

Full-service agency Stable Research has bought a stake in mobile-based consumer MR firm Mobile Digital Indaba (MDI), partnering to create what the firms say will be Australia's largest dedicated mobile research community / panel. More

CFMC Rebrands as Survox

Sep 7 2015

Survey technology firm CFMC has changed its name to that of its existing major brand, Survox, in line it says with the evolution of the industry and of its own go-to-market strategy. More

Ogilvy PR Appoints Research Leader

Sep 7 2015

Kerry Sette has joined Ogilvy Public Relations (Ogilvy PR) as EVP / Research Director of its Research Group, based in New York. More

Positive First Figures for MRSS India

Sep 7 2015

India-based digital MR firm Majestic Research Services and Solutions (MRSS India) has announced its first annual results since it commenced public trading, with revenue more than doubled to Rs 55m ($US 0.8m). More

Nielsen and Culturati Launch Hispanic Segmentation

Sep 4 2015

Nielsen and multicultural consumer MR specialist Culturati have partnered to launch a new segmentation model, to help clients market to the Hispanic demographic in-store and elsewhere. More

Change of CEO for Searchmetrics

Sep 4 2015

Berlin-based social media analytics specialist Searchmetrics has appointed Volker Smid as Chief Executive Officer, replacing Tom Schuster who has left the company. More

IMRB International Hires Leader for Worldpanel Business

Sep 4 2015

In India, IMRB International has appointed marketer K Ramkrishnan as General Manager of its IMRB | Kantar Worldpanel business. More

New Leader for Future Thinking's Quantum Lab

Sep 4 2015

UK-based business intelligence specialist Future Thinking has appointed Dan Young as Research Director and Head of its Quantum Lab in London. More

Apsalar Adds Instagram Measurement

Sep 4 2015

San Francisco-based mobile ad targeting and analytics firm Apsalar has extended its mobile measurement relationship with Facebook to include Instagram, enabling clients to measure mobile app attribution across the latter's ad campaigns. More

VisitBasis Launches Mobile Big Data Tool

Sep 4 2015

In the US, mobile data collection and field representative management software specialist VisitBasis Tech has launched a platform for compiling and analyzing large amounts of data. More

Socialbakers Names New CEO

Sep 3 2015

Czech Republic-based social media monitoring company Sociabakers has appointed Robert Lang as its new Chief Executive Officer, replacing co-founder Jan Rezab who takes on the role of Executive Chairman. More

FT Names First Chief Data Officer

Sep 3 2015

The UK's Financial Times (FT) has promoted Tom Betts for the new role of Chief Data Officer. He also joins the publisher's Executive Board, which oversees its global strategy and performance. More

New US Firm Aims for In The Moment Marketing

Sep 3 2015

In the US, mobile ad industry execs Scott Swanson and Alvaro Bravo have set up a mobile data management platform called Aki Technologies, which aims to connect marketers to consumers during the moments they are most receptive to advertising. More

New IRI Tool Links Digital Media and In-Store Sales

Sep 3 2015

In the UK, retail and healthcare data giant IRI has introduced a solution called Digital Active, to help FMCG marketers isolate and measure the effect of digital media spend on FMCG sales in-store. More

FreshMinds Launches Ideation Approach

Sep 3 2015

UK-based consultancy FreshMinds has launched an ideation approach called Spark, promising to help brands in the early stages of the innovation process by generating ideas for new products and services. The firm's existing product suite has also been upgraded. More

Rocket Fuel Resists Pull of Gravity4

Sep 3 2015

In the US, the Board of artificial intelligence-driven marketing platform Rocket Fuel has rejected a second acquisition bid from ad targeting specialist Gravity4. Terms of the proposal have not been disclosed. More

Experian Sale Sharpens Analytics Focus

Sep 3 2015

Information solutions giant Experian is to sell its banking process solutions business Baker Hill, which it says has too little in common with its Decision Analytics division. The buyer is private equity firm The Riverside Company and the price around $100m. More

Toluna Launches 'Mobile Member App'

Sep 2 2015

Online community and survey technology provider Toluna has introduced the 'Mobile Member App', allowing users to participate in surveys while on the move, and post their own questions to the firm's community of nearly nine million members. More

IRI Partners with Workforce Management Specialist

Sep 2 2015

Retail and healthcare data giant IRI has partnered with workforce management specialist Gigwalk to provide retail intelligence to CPG brands. More

Chinese Supermarket JV for dunnhumby

Sep 1 2015

Tesco customer data business dunnhumby has set up a joint venture with Chinese supermarket chain China Resources Vanguard (CRV), through which the latter will provide the former with data from its shoppers and twenty million loyalty card users. More

Razorfish Snaps Up 2DataFish

Sep 1 2015

Publicis-owned full-service digital agency Razorfish Global has acquired Sydney-based firm 2DataFish, a consultancy focused on Adobe data analytics and marketing optimisation. Terms of the deal were not disclosed. More

DJS Launches Alumnus Analysis Offer

Sep 1 2015

UK-based full service agency DJS Research has launched 'alumnus', a service allowing universities to benchmark their alumni relationship metrics against other institutions. More

Market Track Buys Aus / NZ Retail Ad Monitoring Firm

Sep 1 2015

Chicago-based advertising and pricing intelligence specialist Market Track has acquired Australia and New Zealand retail advertising tracker Commercially Retail. Terms of the deal were not disclosed. More

New UK MR Recruiter Launches

Sep 1 2015

In the UK, specialist MR staff recruiters Bridget Barry and Stephanie Fairbank have set up a new agency, Pollen Recruitment, which launches today. They are immediately joined by James Handley, formerly of Kantar and Australia's Hudson Global Resources. More

Accenture Buys Brazilian Digital Agency AD.Dialeto

Sep 1 2015

Management consultancy Accenture has acquired Brazilian digital agency AD.Dialeto. Terms of the transaction were not disclosed. More

Former Ipsos Exec Joins AYTM as COO

Sep 1 2015

In San Francisco, DIY online MR specialist Ask Your Target Market (AYTM) has hired former Ipsos exec Dr. Jonathan (JD) Deitch as its first Chief Operating Officer. More

OpinionLab Upgrades Geolocation Product

Aug 28 2015

US-based voice-of-customer technology firm OpinionLab has released a new version of its product, enabling brands to connect consumer feedback gathered through digital channels such as smartphones, with specific physical locations. More

Market Intel Group Launches Digital Activity Tracker

Aug 28 2015

Recently formed US insight consultancy Market Intel Group has rolled out a suite of services called MIGDigital, to provide clients with an improved understanding of the digital activity taking place in the lives of their target audiences. More

IPG Mediabrands Hires Media Auditor Charles Godbold

Aug 28 2015

Interpublic division IPG Mediabrands has hired media auditor Charles Godbold for the newly created role of Global Director of Media Intelligence Systems. He will take up the post in October, after relocating from Sydney, Australia to London. More

Annalect and Ensighten Hook Up in MENA Region

Aug 28 2015

In Dubai, Omnicom's data, technology and analytics division Annalect has partnered with web site tag management specialist Ensighten, to bring first-party data insights to MENA region advertisers, and help improve the efficiency and ROI of their brand campaigns. More

NetBase Adds Segment Building and Analysis Tool

Aug 28 2015

In the US, social media analytics company NetBase has added a feature called Audience Fingerprints to its core product, to help brands and agencies uncover audience insights for use in personalized marketing campaigns. More

Sorrell Wants Rentrak, comScore Partnership

Aug 27 2015

WPP CEO Sir Martin Sorrell is urging Rentrak and comScore to join forces and find a solution to what he describes as 'faulty measurement' of digital ad views and viewability. More

BARC and TAM Join Forces for Indian TV Currency

Aug 27 2015

TV audience rating body BARC India has confirmed that it has partnered with Nielsen/Kantar joint venture TAM India, to form a new meter management company. According to a statement issued by BARC, ratings data produced by the new firm will be the sole trading currency for the country. More

RG+A Debuts Treatment Decision Simulation Approach

Aug 27 2015

In the US, healthcare MR and consulting firm RG+A has introduced a research approach to help forecasters predict the performance of products that have complex treatment protocols. More

iCrossing Names UK CEO

Aug 27 2015

In London, digital marketing agency and online buzz measurement specialist iCrossing has promoted Chief Strategy Officer Mark Iremonger to the role of UK CEO, replacing Paul Doleman who is leaving the business. More

Apsalar and Tapad Link for Cross-Device Measure

Aug 27 2015

San Francisco-based mobile ad targeting and analytics firm Apsalar has partnered with cross-media marketing technology specialist Tapad, in a bid to help brands understand cross-device customer behavior. More

WPP's DIM Revenue Declines, but Profits Rise

Aug 26 2015

WPP has reported that revenue in its Data Investment Management (DIM) arm fell slightly (0.3%) to £1.173bn during the first half of the year, from £1.176bn in last year's first six months; while DIM headline profit before tax rose 11.7% to £100.6m from £88.1m a year earlier. More

Komli Revs Up Data-Driven Mobile Ad Firm

Aug 26 2015

India-based digital advertising and technology firm Komli Media will inject $4m in funding for the international launch of its mobile ad company, RevX, which uses data-driven predictive software to provide insights into consumer behaviour. More

Realeyes Hires Former US SEC Scientist

Aug 26 2015

London-based emotional analytics specialist Realeyes has appointed former US government mathematician Jeff Ryan as Chief Data Scientist. He is relocating from New York to join the firm's office in Budapest. More

Nepa and Bakamo Link for Enriched Data Offer

Aug 26 2015

Brand tracking researcher Nepa UK has partnered with qualitative social media intelligence specialist Bakamo Social, promising their shared clients a holistic understanding of consumer behaviour. More

Scripps Invests in Consumer Intell Startup Cintric

Aug 26 2015

American broadcasting company E.W. Scripps has invested $500k in location data and consumer intelligence startup Cintric, which helps retailers and brands analyse consumers' behavioral data and target them with personalized messages. More

Moasis Launches Location-Based Targeting Tool

Aug 26 2015

US firm Moasis has launched a platform which combines location-related information with behavioural data and demographics, to help clients target specific consumers on their mobile devices. More

Xaxis Launches '100% Viewability' Product in AsiaPac

Aug 25 2015

WPP's audience profiling and targeting division Xaxis has rolled out a solution called Viewpoint, in Asia Pacific, and says it is the first fully programmatic product to guarantee 100% viewability in the region. More

eDigitalResearch Hires Seven, Promotes Two

Aug 25 2015

In the UK, eDigitalResearch has appointed Angie Coombe as Research Manager and David Jeans as Senior Researcher Manager in its Insight team, while Darryl Sherborne joins the Strategic Technical team as Project Manager. The firm has also appointed four others, and promoted two. More

Investment for Crowdsourcing Insights Platform Spare5

Aug 25 2015

Seattle, USA-based insights platform Spare5 has raised $10m in a Series A round of funding, which it will spend on expansion in engineering, design, marketing, community management and customer relationships. More

Cross MediaWorks Buys Pay-TV Data Firm BlackArrow

Aug 25 2015

In the US, media services firm Cross MediaWorks has acquired BlackArrow, which provides advertising and data solutions for the pay-TV industry. Terms of the deal were not disclosed. More

OnePoint Deal Gives Ugam Mobile Options

Aug 25 2015

In New York, managed analytics firm Ugam has partnered with mobile and online survey technology provider OnePoint Global to enhance its mobile and SMS survey capabilities. More

Influencer Platform Reelio Gets Expansion Funds

Aug 25 2015

In New York, influencer marketing platform Reelio has raised $5m in Series A funding, which it will use to expand into key markets, and develop new technology solutions. More

New Analytics Firm Offers Expert Support

Aug 24 2015

In the US, The Modellers co-founder Dr. Chris Diener has returned to his roots with a new company, The Analytics Team, offering a 'pure' analytics service model to clients in internal and external MR teams. More

42 MR Ticks Czech Box

Aug 24 2015

Dubai-based online healthcare specialist 42 market research has launched a new panel for pharmaceutical research in the Czech Republic, adding to existing offers in around 50 countries worldwide. More

Lightspeed Opens in Gurgaon, India

Aug 24 2015

WPP-owned digital research specialist Lightspeed GMI has opened an office in Gurgaon, India, with a team led by Ashish Pandey, Client Development Manager and Siddhartha Dutta, General Manager. More

Quirkos Expands Qual Data Solution

Aug 24 2015

Edinburgh-based qualitative analysis software developer Quirkos has upgraded its product, adding new features for working with text data. More

Isentia Buys Australian Agency 'King Content'

Aug 21 2015

In Australia, media monitoring and intelligence group Isentia has acquired content marketing agency King Content. While terms of the deal were not disclosed, reports suggest that if King Content hits its targets over the next five years, it will be worth $48m to its owners. More

IMS Health Launches Insights App

Aug 21 2015

Pharma data giant IMS Health has launched an app that delivers the company's materials from nineteen countries directly to Apple and Android tablets. More

Accenture Launches Data Apps for Telecoms Sector

Aug 21 2015

Management consultancy Accenture has launched a set of five advanced analytics apps, through which it says telecoms companies can make more effective pricing, staffing, maintenance and planning decisions. More

Gift Card Firm Buys Predictive Tech Company Tastebud

Aug 21 2015

Gift card marketplace Raise has acquired predictive technology firm Tastebud Technologies, which creates customized mobile shopping experiences based on a user's style preferences. Terms of the deal were not disclosed. More

Cornelius Takes Senior Role at Ebiquity Aus/NZ

Aug 21 2015

Media and marketing insights firm Ebiquity has appointed former Nielsen MD Peter Cornelius as Director of Client Service - Media for Australia and New Zealand. More

RetailNext Hires Former Nielsen Exec Tatarsky

Aug 21 2015

Former Nielsen SVP Kindra Tatarsky has joined in-store big data analytics specialist RetailNext in the new role of Head of Corporate Development, responsible for initiatives such as M&A, partnerships and investments. More

Retail Analyst IntelligenceNODE Wins Expansion Funds

Aug 21 2015

In India, retail big data specialist IntelligenceNODE has raised $4m in a Series A round of funding, which it will use to expand to the US and hire more engineers / data scientists to build out its platform. More

Funds for Consumer 'Nudge' Specialist NextHealth

Aug 21 2015

In the US, consumer behaviour change specialist NextHealth has raised $1m in a round of growth funding. More

Verint Buys Online Community Specialist Telligent

Aug 20 2015

In the US, speech and text analytics specialist Verint Systems has acquired Texas-based social media software firm Telligent, which specializes in powering online communities and enterprise social media networks. Terms of the deal were not disclosed. More

Rentrak and MovieTickets to Create Feedback Tools

Aug 20 2015

In the US, audience measurement specialist Rentrak has partnered with advance ticketing firm MovieTickets.com to produce a suite of marketing, planning and ROI measurement tools for the movie and TV industries. More

Millward Brown Picks New CIO

Aug 20 2015

In New York, WPP's brand, media and comms researcher Millward Brown has hired former Kantar IT EVP Matt Glace as Global Chief Information Officer, and a member of its global Board. More

Tableau Software Opens in Shanghai

Aug 20 2015

Seattle, US-based big data visualization and analytics specialist Tableau Software has opened an office in Shanghai, China. More

YDM Continues Spree with Social Media Buy

Aug 20 2015

Korean firm Yello Digital Marketing (YDM) Group has bought a majority stake in Thai-based social media analytic tool developer Computerlogy. Terms of the deal have not been disclosed. More

Insightpool Names Chief Operating Officer

Aug 20 2015

In the US, social media intelligence platform Insightpool has appointed Chris Hackney as Chief Operating Officer, with overall responsibility for operations and continued business growth. More

Datameer Closes $40m Funding Round

Aug 20 2015

In the US, big data analytics firm Datameer has closed a $40m round of financing, which it will use to expand its teams across all business units and to accelerate global expansion plans. More

eShopbox Launches BI Platform

Aug 20 2015

In India, eCommerce technology specialist eShopbox has launched a business intelligence (BI) insights platform, to help fashion brands monitor product performance, optimize marketing strategies, and plan for product assortment, based on the behavioral analysis of their consumers. More

Federated Sample Becomes Lucid

Aug 19 2015

In the US, sampling automation provider Federated Sample has changed its name to Lucid, which the company says reflects 'explosive growth' in its two primary business units. More

Kantar and GeoPoll Roll Out African Audience Measure

Aug 19 2015

Partners Kantar Media and mobile survey platform GeoPoll have announced the launch of a joint service bringing 'reliable, real-time audience measurement' to a swathe of African states. The service is currently available across Ghana, Kenya, Nigeria, Rwanda, Tanzania and Uganda. More

Asian Debut for GfK's Crossmedia Link

Aug 19 2015

GfK has announced it will launch its Crossmedia Link tool in a first Asian country, Indonesia, in September. The tool measures consumers' multi-screen media consumption habits. More

4INFO Hires Ad Targeting and Measurement Specialist

Aug 19 2015

In the US, mobile ad targeting specialist 4INFO has hired former Ipsos and Microsoft exec Ken Mallon as Chief Product Officer. More

MRC Updates Viewable Ad Impression Guidelines

Aug 19 2015

In New York, the Media Rating Council (MRC) has upgraded its 'Viewable Ad Impression Measurement Guidelines' to address specific issues identified since the original guidelines were released last summer. More

SurveyMonkey Plans HQ Move to San Mateo

Aug 18 2015

In California, online DIY research specialist SurveyMonkey is planning to relocate its headquarters from Silicon Valley's Palo Alto to the new Bay Meadows development in San Mateo. More

Chime 'Pleased' with First Half Despite Profit Fall

Aug 18 2015

UK-based marcoms group Chime has announced revenues down 7% to £184.5m, with profit before tax slumping from £9.57m in H1 2014 to just £1.41m. Much of the drop hinged however on difficult comparatives and the effect of cyclical sporting events, and the insight division CIE was solid. More

Qualtrics Hires for Northern European Push

Aug 18 2015

In London, DIY survey software firm Qualtrics has appointed Ian McVey as Head of Enterprise Sales for Northern Europe, responsible for setting up and staffing the business in the UK. More

Kantar Health in Drug Safety Data Partnership

Aug 18 2015

Kantar Health has partnered with Tel Aviv-based technology company Data2Life, to mine big data sources and deliver better information on drug safety. More

Leapfrog Appoints for New Consumer Intelligence Role

Aug 18 2015

US consumer data specialist Leapfrog has hired Scot Wheeler for the newly created role of Vice President, Consumer Intelligence and Business Analytics in its Consumer Journey practice, leading a team of analysts with a focus on consumer targeting. More

Indian Ratings Rivals Thinking the Unthinkable?

Aug 17 2015

'Tis only a rumour at this stage, but an Indian online publication suggests that long-time rating agency and Nielsen / Kantar joint venture TAM Media Research is talking to new audience body BARC about a 'merger' - which considering their previous relations would be some turnaround. More

ThinkVine Hires dunnhumby Veteran as Commercial Chief

Aug 17 2015

Cincinnati, Ohio-based marketing tech firm ThinkVine has named former dunnhumby exec Matt Nitzberg in the new position of Chief Growth Officer. More

Singapore, Chinese Partners Spin Off Big Data Firm

Aug 17 2015

A new big data analytics company, 6Estates, is the latest company to launch as a spin-off from a research centre established by partner universities in Singapore and China. More

Round Trip for Cambiar's Marketing Guru

Aug 17 2015

In the US, MR and analytics industry management consulting firm Cambiar has reappointed Beth Rounds as a Partner in the firm after a two-year gap, during which she served as COO of Atlanta-based Cambiar client CMI Research. More

Flat Six Months for GfK

Aug 14 2015

GfK has reported organic growth of just 0.3% in the first half of 2015. Reported sales climbed 7.1% to EUR 747.2m, but almost all this increase resulted from the weak Euro. Adjusted operating income rose 3.7% to EUR 71.2m, and CEO Matthias Hartmann sales should pick up in the second half. More

CASRO and MRA Back Petition for TCPA Change

Aug 14 2015

American MR bodies CASRO and the MRA have filed a 'motion to intervene' in a court case against new telephone rules from the Federal Communications Commission (FCC). More

DataMentors Follows Merger with Senior Hire

Aug 14 2015

A week after merging with marketing data and services provider Relevate, US-based marketing data firm DataMentors has appointed former Fidelity Investments and OMD exec Jim Champlin as Senior Vice President, Client Services. More

AudienceScience Deal Offers In-App Targeting

Aug 14 2015

Behavioral targeting and data management firm AudienceScience has teamed up with programmatic video monetisation platform SpotXchange to give advertisers easier access to mobile video ad inventory and allow them to target in-app traffic. More

Questback Gets Funds to Accelerate Growth

Aug 13 2015

European EFM solutions provider Questback has announced it is raising some £12m in capital from existing investors, in order to support an ambitious programme of expansion. More

Struggling STW Reports 'Disappointing' First Half

Aug 13 2015

Three months on from announcing that it would embark on a 'bruising' restructure, Australia-based STW Communications Group has reported 'disappointing' results, with organic revenue down 4.2% and underlying net profit after tax sliding 22.5% to $15.1m. More

Major Funding for Firm Making Sense of Events

Aug 13 2015

Mobile event technology company DoubleDutch has announced a $45m round of growth financing, for use in global expansion, sales and marketing, and targeted acquisitions. More

Liquid Buys Analytics Firm CommandIQ

Aug 13 2015

Ad tech platform Liquid has announced the acquisition of San Francisco-based predictive CRM company CommandIQ, whose Chief Exec Noah Jessop joins Liquid's data and analytics team as Head of Data. More

US Firms Aim to Improve Incentives

Aug 13 2015

In the US, partner firms Virtual Incentives and icanmakeitbetter have developed a system to improve the distribution of incentives to research participants, including the 'instant' delivery of a wide range of rewards. More

Analytics Company WizRocket Raises $8m

Aug 13 2015

WizRocket, Inc., a real-time analytics and mobile engagement platform with bases in Walnut, CA, USA and Mumbai, India, has raised $8m in new funding. More

GfK Buys Virtual Shopper Software Firm NORM

Aug 12 2015

GfK has acquired a Swedish software company, NORM Research & Consulting AB, whose core product simulates environments for virtual shopper research. More

Nielsen and comScore in Google Deals

Aug 12 2015

A busy two weeks for Google: alongside the high profile announcement of a new CEO and the creation of a parent company, Alphabet, the search and advertising giant has signed new metrics deals with comScore and Nielsen, and registered a new ad viewability patent. More

Rumours Suggest dunnhumby Price Down Again

Aug 12 2015

Lower than expected earnings and difficulties financing a deal are pushing down the potential price of Tesco customer data business dunnhumby to around £700m, according to reports. Earlier rumours had talked the price up to around £2bn, and a large number of potential bidders have been involved. More

SA's Pondering Panda Purchased

Aug 12 2015

In South Africa, yearling 'microjobbing' platform M4JAM (Money for Jam) has acquired digital survey specialist Pondering Panda for an undisclosed amount. More

Jibunu Debuts RICK Focus Group Tool

Aug 12 2015

US-based marketing and MR technology firm Jibunu has launched a focus group tool rejoicing in the name of RICK (Roundtable Interview Conversation Kickstarter). More

Full Launch for 'Small Data' Platform Findyr

Aug 12 2015

Findyr, a technology platform allowing companies rapid access to 'hyper-local micro data and content' from around the world, has launched out of beta. More

Closer Partnership for LivingLens and Market Logic

Aug 12 2015

UK-based LivingLens is integrating its video data mining and analytics platform with advanced cognitive services from German firm Market Logic, to help extract meaning from its video content, and combine it with other consumer-facing data sources such as survey and social media data. More

MFour to Triple Office Space as Headcount Grows

Aug 11 2015

MFour Mobile Research is planning to triple its office space by relocating to Newport Beach Gateway in California, and is beginning a recruitment drive to double its research and development team by year end. More

TV Everywhere Drives Continued Rentrak Rise

Aug 11 2015

Multi-screen measurement specialist Rentrak has reported a 23% rise in fiscal 2016 first quarter revenue to $27.5m ($22.3m in the prior year period), driven by a 49% revenue increase in its TV Everywhere division. More

MetrixLab Expands UK Client Support Team

Aug 11 2015

Netherlands-based online research and marketing analytics firm MetrixLab has appointed three new client directors at its offices in the UK. More

LivingLens Raises a Million

Aug 11 2015

In the UK, video data mining and analysis specialist LivingLens has raised £1m in a Series A round of funding, which it will use to expand its client servicing function, and to develop additional video technology. More

Experian Names Pellegrini as CRO

Aug 11 2015

In New York, information solutions giant Experian Marketing Services has hired MR industry veteran Pasquale (Pat) Pellegrini for the newly created role of Chief Research Officer and General Manager. More

Simpson Carpenter Sifts Data Seam

Aug 10 2015

In the UK, full-service research and insights consultancy Simpson Carpenter has developed an analytics service called Klondike, through which clients can drill into previously untapped text data and extract consumer insights regardless of source. More

Lightspeed GMI Hires for Senior BizDev Role

Aug 10 2015

In the US, WPP-owned online specialist Lightspeed GMI has appointed Michael Krameisen as Director of Business Development. He joins with more than 25 years' business development experience gained in the marketing research industry. More

IRI Hires Leaders for UK Convenience Market Initiative

Aug 7 2015

In the UK, retail and healthcare data giant IRI has appointed Stephen Lampard as Head of Convenience and Stuart Byron as Head of Impulse for its recently launched Convenience Market Place initiative. More

UK MPs Assess 'Big Data Dilemma'

Aug 7 2015

A committee of MPs is assessing whether the UK Government is doing enough to help UK businesses make the most of their big data, while looking at issues around consumer data protection and privacy. More

Unmetric Launches Social Media Competitor Monitor

Aug 7 2015

New York-based social media intelligence firm Unmetric has launched a mobile app called 'Sense', through which marketers can monitor their competitors' social media posts in real time. More

Mindshare Creates 'FAST' Data Hubs

Aug 7 2015

WPP-owned media agency Mindshare APAC has launched a regional team called FAST, to provide services to brands looking to make sense of their marcoms data. More

Nice Links VoC and Predictive Analytics

Aug 7 2015

Israel-based software solutions firm Nice Systems has launched a new solution called 'NICE Journey VoC' which combines Voice of the Customer and journey mapping technologies to help clients reach customers who are at risk of defection. More

Social Media Targeting Firm RadiumOne Promotes Four

Aug 7 2015

In the US, social media ad targeting specialist RadiumOne has made four senior promotions, including Dimitri Vaynblat to the role of Chief Technology and Data Officer. More

DataMentors and Relevate Merge

Aug 6 2015

In the US, business intelligence and Data-as-a-Service (DaaS) specialist DataMentors has merged with marketing data and services provider Relevate. Terms of the deal have not been disclosed. More

Havas Media Creates Group Insight Leadership Role

Aug 6 2015

In London, Havas Media Group (HMG) has hired former IPG Mediabrands exec Yvonne O'Brien for a newly created role, Group Chief Insight Officer. She takes up the position on 11th August. More

Viacom Hires Leaders for Customer Targeting Team

Aug 6 2015

In New York, media giant Viacom has appointed Bryson Gordon as SVP of Data Strategy, overseeing its data-driven ad product Vantage; Gabe Bevilacqua as Vice President of Product Management for Vantage; and Kodi Foster as Vice President of Data Strategy. More

Mobile Data Firm zeotap Raises Expansion Funds

Aug 6 2015

Berlin-based mobile user data specialist zeotap has raised $6.4m in a Series A round of funding, which it will use to drive international growth plans and to expand its technology centre in Bangalore, India. More

NUVI Launches Facebook 'Audiences' Product

Aug 6 2015

In the US, social media listening and reporting specialist NUVI has released a product called 'Audiences', tapping and analysing Facebook's complete stream of anonymous and aggregated topic data. More

SurveyMonkey Buys Content Automation Firm TechValidate

Aug 5 2015

Online DIY survey specialist SurveyMonkey has shelled out an undisclosed sum for web-based software platform TechValidate, which specializes in collecting customer experience data and converting it into content for multi-channel marketing and sales use. More

MFour Debuts Ad Validation and Feedback Tool

Aug 5 2015

In the US, mobile research firm MFour Mobile has introduced a tool called MediaMatch 360, which integrates media matching technology with measurement techniques for rapid feedback on ads, broadcasts and videos. More

Tableau Buys Data Visualization Firm Infoactive

Aug 5 2015

US-based BI / big data visualization and analytics provider Tableau Software has acquired Infoactive, an infographics web app start-up based in Montreal, Canada. Terms of the deal were not disclosed. More

Hires and Promotions for Bright Blue Research

Aug 5 2015

In the UK, full service market and social research agency Bright Blue Research has named Paul Cussell Head of Digital, and Kerry Robinson as Research and Digital Strategy Manager. The firm has also made a number of promotions and appointed graduate Sam Willcocks. More

Pearl Scan Rolls Out Survey Data Capture Service

Aug 5 2015

In the UK, document scanning specialist Pearl Scan has introduced a service to capture data from paper-based customer feedback forms and return it in any preferred digital format. More

dunnhumby Adds Brand Attribution to BAR

Aug 5 2015

Consumer data firm dunnhumby has upgraded its Behavioural Attitudinal Research (BAR) tool, to enable brands to measure themselves against their competitors based on chosen brand attributes. More

Nokia Sells Location Analytics Business for EUR 2.8bn

Aug 4 2015

Finnish information technology giant Nokia has sold its HERE digital mapping and location analytics business to a consortium of automotive companies, with a price tag of around EUR 2.8 billion. More

comScore Reports 16% Second Quarter Revenue Rise

Aug 4 2015

Digital measurement specialist comScore has reported a 16% pro forma increase in second quarter revenue to $91.3m, and first half revenues up 15% to $178.3m. More

QRS Expands with New Welwyn Office

Aug 4 2015

Hertfordshire, UK-based data collection agency QRS Market Research is celebrating its 40th anniversary with a move to larger offices in Welwyn Garden City, on Friday this week. More

1010data Acquired By Media Giant Advance

Aug 4 2015

New York-based business intelligence product provider 1010data has been acquired by cable TV and publishing group Advance for $500m. More

Corporate Reputation Tracker Rolls Out in US

Aug 4 2015

In the US, consulting and advisory firm the Reputation Institute (RI) is launching a service to provide companies with continuous measurement of their corporate reputations. More

Questback Hires for UK MR Push

Aug 4 2015

Enterprise Feedback Management (EFM) software firm Questback has appointed Edward Chatham to lead the company's growth in the UK market research sector. More

Gallup Case Confirms Fears re New TCPA Wordings

Aug 3 2015

Polling firm Gallup has agreed a $12m dollar settlement fund for a class action lawsuit claiming it called cell phones using an autodialer without consent. Gallup says it has never auto-dialled a respondent on a cell phone. As DRNO understands it, US law now doesn't care if that's true or not. More

Good Progress for IMS after Cegedim Buy

Aug 3 2015

Pharma research giant IMS Health has reported second quarter revenue up 5.2% on a like-for-like basis, allowing for currency changes and the acquisition of assets of Cegedim. Reported revenue was up 12.0% to $742m, equivalent to a 24.6% rise at constant currency. More

4C Buys Dutch Analytics and Targeting Firm

Aug 3 2015

US-based data science company 4C has acquired real-time television analytics and cross-screen marketing specialist Teletrax for an undisclosed sum. Alex Terpstra, CEO of previous owner Civolution, joins 4C as Managing Director EMEA but will remain on the Board of Civolution. More

Major New Funds for Integral

Aug 3 2015

With rapid growth and new product development in mind, New York-based digital media measurement firm Integral Ad Science has raised another $27m in funding, and has agreed a debt facility of $40m from Silicon Valley Bank. More

Experian Adds Predictive Intelligence Tools

Aug 3 2015

Experian has upgraded its Experian Marketing Suite with the addition of new features including addressable advertising and predictive intelligence tools powered by its massive consumer database. More

Cross-Device Launch for AudienceScience

Aug 3 2015

AudienceScience has launched ASci Signature, which it describes as 'the first true cross-device targeting solution'. More

Former comScore Execs Buy Subscriber Analytix Platform

Jul 30 2015

In the US, recently formed wireless network analytics specialist Innovo has acquired comScore's Wireless Solutions division, including its flagship Subscriber Analytix platform for mobile operators. Terms were not disclosed. More

Lightspeed GMI Bolsters London Key Account Team

Jul 30 2015

WPP's digital data collection arm Lightspeed GMI has appointed Susanne Goller and Johannes Van Lochem as Key Account Directors in its London office. More

Predictive Marketing Software Firm Radius Raises $50m

Jul 30 2015

San Francisco-based B2B predictive marketing software firm Radius has raised $50m in a new funding round, which it will use to further develop its software suite and its data science engine. More

WPP in Discussions to Buy Chime

Jul 30 2015

WPP and buyout specialist Provident Equity Partners are in 'advanced discussions' to buy UK marcoms group Chime Communications for around £350m. More

Nielsen Revenue Continues Real-Terms Rise

Jul 29 2015

Nielsen has reported second quarter revenues of $1,559m, down 2.2% in dollars but up 4.8% on a constant currency basis, compared with the second quarter of 2014. More

dunnhumby Expands into US Healthcare Market

Jul 29 2015

Analytics pioneer dunnhumby has launched a new division to bring its customer science techniques to the US healthcare sector. More

Jason Solack to Lead Gongos Data Science Practice

Jul 29 2015

US research provider Gongos has named long-term employee Jason Solack as Vice President of its Data Science practice, O2 Integrated. The firm has also promoted Crystle Uyeda to the role of Director, Business Development. More

Return Path Launches Consumer Insight Service

Jul 29 2015

In the US, e-mail analytics specialist Return Path has launched a new 'Consumer Insight' service, providing a detailed view of the spending patterns and brand loyalties of more than two million consumers. More

Havas Media Names APAC Head of Data

Jul 29 2015

In Sydney, Havas Media Group has appointed Rogan Gilhespie as Head of Data (APAC), responsible for leading and developing its data offering in Australia and across APAC. Mark Campbell has also joined in the newly created role of Head of Content. More

Ebiquity Reports 11% Full Year Revenue Growth

Jul 28 2015

UK-based media and marketing insights firm Ebiquity has reported revenue of £76.3m for the year to the end of April - an 11% increase on a constant currency basis. More

comScore Gets MRC Approval for vCE Solution

Jul 28 2015

Digital measurement specialist comScore has been awarded Media Rating Council (MRC) accreditation for video viewability measurement in the Ad Validation suite of its validated Campaign Essentials (vCE) solution. More

Obituary: Professor Wolfgang Donsbach

Jul 28 2015

German communications scientist and former WAPOR President Professor Wolfgang 'Wolf' Donsbach died on Tuesday following a heart attack. He was 65 years old. More

Kantar Invests in Digital Media Intelligence Firm

Jul 28 2015

WPP's Kantar Media has acquired a stake in digital media intelligence specialist BIScience, which specialises in cross-channel and global digital media monitoring, planning and optimization. Terms of the deal were not disclosed. More

Glocal Mind Debuts Automated Panel and Process Software

Jul 28 2015

Multi-mode healthcare data collection company Glocal Mind has developed panel and process management software, to help clients and in-house teams automate a number of business areas. More

deltaDNA Upgrades Games Personalization Platform

Jul 28 2015

Games analytics and personalization specialist deltaDNA has added an ad management solution, SmartAds, to its platform. The new addition combines intelligent player targeting with ad mediation in order to increase in-game ad revenues. More

Engagement Labs Buys Keller Fay

Jul 27 2015

Canada-based social media analyst Engagement Labs has completed the acquisition of Word-of-Mouth specialist Keller Fay Group, for an undisclosed amount. More

Cint / GMO Deal Includes Debut for 'Private Pricing'

Jul 27 2015

Asian panel platform GMO Research and global panel marketplace Cint have announced an agreement adding more than three million of the former's Asia Cloud Panel respondents to the current fifteen million active panellists in the latter's OpinionHUB exchange. More

Funds for Tracker of 'Internet's Silent Majority'

Jul 27 2015

GlobalRoam's subsidiary GNum Pte Ltd has acquired a 'significant minority stake' in aSpecial, which was set up by three former execs of Singapore Press Holdings and is backed by a number of prominent local entrepreneurs and angel investors. More

Twitter Launches 'Event Targeting' Tool

Jul 27 2015

Twitter has announced the launch of a service allowing clients to target advertising at audiences for particular events, as they happen. More

Weak Euro Covers Flat Half Year for Ipsos

Jul 23 2015

Ipsos has reported half-year revenues up 10.2% in Euros to EUR 832.9m. Given that the Euro has lost around 20% of its value against the dollar and 10% against the pound in the last 12 months, this equates to a real-terms decline of -0.4%. Profit measures showed a slight improvement. More

Investment Fund Launched for Data Start-ups

Jul 23 2015

US software company Symantec has partnered with venture capital firm Frost Data Capital to provide seed funding, resources and expertise for start-ups in the areas of analytics, big data and Internet of Things. More

Cablevision Gains Audience Measurement Patent

Jul 23 2015

US media and entertainment company Cablevision has received a patent for an audience measurement and analytics system, which is used for capturing, synthesizing and running analytics against viewing data at the set-top box level. More

BI Firm DataFox Raises $5m

Jul 23 2015

In San Francisco, business intelligence specialist DataFox has raised $5m in a seed round of investment funding, which it will use to hire new staff for its sales, marketing, engineering, design, and data science teams. More

Research Panel Asia Acquired by MApps

Jul 22 2015

Tokyo-based Research Panel Asia (RPA) has been acquired by panels and analytics specialist Marketing Applications Inc. (MApps), in a deal involving a share swap between MApps and RPA's parent firm Voyage Group. RPA will now trade as a wholly owned business unit of MApps. More

Sysomos Buys Social Media Marketing Platform

Jul 22 2015

Social media analytics specialist Sysomos has acquired marketing platform Expion for an undisclosed sum, and is planning a recruitment drive and new offices. More

Former Webtrends CEO to Head NTENT

Jul 22 2015

Former Webtrends CEO Dan Stickel has joined New York-based natural language processing company NTENT as Chief Exec, with an initial remit to lead the firm's expansion geographically and help further develop its technology. More

YouEye Ramps Up Research and Analytics Teams

Jul 22 2015

In the US, MR technology provider YouEye has hired former Ipsos neuroscience exec Naomi Grewal as Head of Research; John Ruiz as Vice President of Engineering; and Richard Clayton as Principal Software Architect. More

'Survey-Wall' Firm Survata Raises $6m

Jul 22 2015

San Francisco-based DIY consumer survey specialist Survata has raised $6m in a Series A round of funding, which will be used to improve its current offerings and build new products, and to hire new members of staff. More

Schlesinger Promotes for Top Online Qual Role

Jul 22 2015

US-based Schlesinger Associates has promoted Jason Horine to the role of Vice President Client Development, in charge of its Online Qualitative Solutions division. More

Experian Sells Off FootFall Arm

Jul 21 2015

Information solutions giant Experian has sold its retail intelligence business FootFall for £38.5m ($60m) to Tyco, a provider of retail performance and security solutions. More

Deal Gives GroupM Execs Access to Social Media Tool

Jul 21 2015

GroupM has partnered with Networked Insights, giving execs from the WPP firm access to real-time social media consumer data via the 'Kairos' marketing analytics platform. More

MetrixLab Adds Norms to Mobile Ad Pre-Testing

Jul 21 2015

Netherlands-based online research and analytics firm MetrixLab has introduced a benchmarking solution called Mobile Norms, as part of its mobile-in-mobile copy testing offer. More

Microsoft Launches DIY Survey Suite

Jul 20 2015

Microsoft has launched Pulse for Market Research, part of its Bing Pulse audience engagement division and billed as 'a [free] self-service solution for surveys, live content rating, and moderated response groups of any size'. More

PureProfile Gears up for IPO with Funding, Acquisition

Jul 20 2015

Australia-based online survey tech company PureProfile has raised $AUD 12.1m in a funding round ahead of its IPO next week; has acquired media trading group Sparc Media; and is opening an office in New Zealand. More

Alibaba and Unilever in Targeting and Innovation Deal

Jul 20 2015

Alibaba Group and Unilever China have announced a comprehensive strategic partnership giving the global consumer goods giant access to Alibaba's data-driven ecosystem to target customers across China. More

New Joint MD for Repucom in Australia

Jul 20 2015

Sports marketing firm Repucom has appointed Shane Mattiske as Joint Managing Director, with a remit to drive the consulting and strategy side of the business. More

Timely European Office for Privacy Specialist

Jul 20 2015

Canada-based privacy specialist Nymity is to open a European headquarters in London, helping companies comply with fast-changing privacy and data protection laws including the upcoming and long-awaited / delayed EU General Data Protection Regulation (GDPR). More

More Food for Thought for dunnhumby Suitors

Jul 20 2015

Potential buyers for Tesco's consumer data company dunnhumby will have to negotiate a new contract with the supermarket group within five years, according to reports from Sky News. More than half dunnhumby's current revenue comes from the deal with its parent. More

Former Reuters Chiefs Back Data Privacy Firm

Jul 17 2015

British-based technology company Privitar, a specialist in big data security, has closed a seed funding round of more than $1m from investors including the two most recent former CEOs of Reuters. More

Video Poll Tech Firm GlimpzIt Unveils Freemium Model

Jul 17 2015

San Francisco, CA-based consumer video poll and dialogue platform GlimpzIt has launched a self service, freemium version of its product, following the recent enterprise version. More

MRC Accredits Vindico Viewability Metric

Jul 17 2015

In the US, digital video ad platform Vindico has received MRC accreditation for the first time for its video viewable impression measurement solution; and renewed accreditation for its digital video and display ad impressions and clicks metrics. More

AppsFlyer Launches Facebook ROI Reports

Jul 17 2015

Mobile marketing analytics provider AppsFlyer has launched a product giving app marketers real-time data on return on investment for their Facebook ad campaigns. More

One-Off Costs Reduce BrainJuicer First Half Profit

Jul 16 2015

UK-based online researcher BrainJuicer has issued a half-year trading update, in advance of formal results due on September 24th. Revenue rose four percent but pre-tax profits will be around 25% down on last year with overheads growing faster than revenues. More

Markelytics Opens Middle East Office

Jul 16 2015

Research solutions and outsourcing firm Markelytics has expanded into the Middle East with the opening of an office in Dubai, and appointed Vinod Rao to lead it as Director - Research & Business Development. More

After 4 Years, W3C Unveils 'Do Not Track' Guidelines

Jul 16 2015

Internet standards body the World Wide Web Consortium has published a first draft document setting standards for the implementation of browser-based Do Not Track requests - and invited comments over the next three months. More

Big Investment for Big Data Firm Zeta

Jul 16 2015

Big data firm Zeta Interactive has closed a $125m round of financing, which it will use to expand its platform and its engineering and analytics team; grow its market in the US, UK and elsewhere; and accelerate its acquisition strategy. More

IBM Partners to Develop Watson in MENA

Jul 16 2015

IBM has signed a deal with Abu Dhabi investment fund Mubadala to bring its 'Watson' cloud-based analytics technology to the MENA region. More

Former Arbitron Man Replaces Ertugrul as Phorm CEO

Jul 15 2015

ISP-level ad targeting company Phorm has announced change at the top as it enters a new phase in its development. Out goes company founder and long-time CEO Kent Ertugrul, along with CFO Andy Croxson, and in comes former Arbitron exec Timothy Todd Smith as the new Chief Exec. More

FACE's Piers Leonard Dies

Jul 15 2015

Piers Leonard, Research Manager at social media research specialist FACE, has died after a battle with leukaemia. More

Fast-Growing DJS Hires Two, Promotes Four

Jul 15 2015

Cheshire, UK-based agency DJS Research has announced two new hires - Christine Scally and Holly Slater - and four promotions, strengthening its operations and research arms, and its focus on marcoms. More

Nielsen Hires Legal Chief

Jul 15 2015

The Nielsen Company has appointed Eric Dale, formerly a Partner at Robinson & Cole LLP, as its new Chief Legal Officer, effective August 1st. More

New Offices, Partnerships and Launch for Integral Ad

Jul 15 2015

New York-based digital media measurement firm Integral Ad Science has announced office openings in Paris and Tokyo, led by Yann Le Roux and Taro Fujinaka respectively. A 'video GRP' system for France will be launched later this month. More

Asian / LatAm Expansion for Nielsen's Digital Ad Ratings

Jul 14 2015

Nielsen has rolled its flagship online campaign measurement solution Digital Ad Ratings out to three more Asian markets and will add another three, plus Mexico, in the coming months. More

Perception Launches New eStore Testing Approach

Jul 14 2015

London-based customer retail specialist Perception Research Services has launched a new hybrid quant and qual methodology for evaluating e-commerce offerings. More

HCD Teams Up with Sensory Research Specialist

Jul 14 2015

US-based marketing and communications specialist HCD Research has struck an agreement with sensory research specialist SENSANALYSIS, to co-develop and market products and services integrating neuroscience methods and qualitative 'multi-sensorial' research tools. More

Another UX Acquisition: EPAM Buys NavigationArts

Jul 14 2015

In the US, digital strategy and experience design firm NavigationArts has been acquired by EPAM Systems, a provider of product development and software engineering solutions. More

TiVo Brings in Foster to Lead Research Division

Jul 13 2015

Media pioneer TiVo Inc. has appointed former Crossbeam Media President and erinMedia co-founder Frank Foster to lead its TiVo Research and Analytics subsidiary. More

Five New Members for Global MR Alliance

Jul 13 2015

Two months after its launch, global alliance The Digital Insight Network has announced five new partner firms, based in the USA, Russia, Italy, Poland and Austria. More

Hansa Cequity to Launch Training Institute and Tool

Jul 13 2015

Fresh from a big investment last month, Mumbai, India-based analytics and research company Hansa Customer Equity (Hansa Cequity) is to set up a customer marketing institute offering training in data science, technology, digital and campaign management. More

Herreros Joins Analytics Firm Maitems as MD

Jul 13 2015

Healthcare research veteran Alberto Herreros has been appointed Managing Director of fast-growing strategic consulting and analytics company Maitems, with a remit to broaden its portfolio of clients in Europe and the US. More

Funds for Ambitious Axtria

Jul 13 2015

Big data firm Axtria has raised $30m in a series C round of funding and says it will use the cash to expand its services into new verticals and geographies, and grow its customer base. More

Capita Buys Business Intelligence Firm Barrachd

Jul 10 2015

In the UK, outsourcing giant Capita has acquired business intelligence and analytics company Barrachd, for an undisclosed sum. More

Philpott Leaves Harte Hanks

Jul 10 2015

Former Synovate CEO Robert Philpott has left his most recent role as Chief Executive Officer of direct marketing and targeting giant Harte Hanks, in order to 'pursue other interests'. The firm expects to incur a pre-tax severance charge of around $2.0m to $2.5m. More

Nielsen and atVenu in Music Venue Sales Reporting Deal

Jul 10 2015

Nielsen has partnered with atVenu, a tool that helps musicians track and report sales via mobile and online while on tour. The deal will enable artists to report their venue sales through Nielsen's music reporting tools. More

Kantar to Transfer Millward Brown's Israel License to TNS

Jul 10 2015

WPP-owned Kantar is consolidating its activities in Israel by transferring Millward Brown's country license to TNS. The group says this will help it expand its presence in the market and provide better service both for local and global clients. More

App Annie Adds Google Data to New In-App Measure

Jul 10 2015

App store data firm App Annie has launched a solution called 'In-App Analytics', integrating figures from Google Analytics. Users will be able to view key usage metrics alongside data from five major app stores and 34 advertising platforms in one unified dashboard. More

GroupM Unit Sets Up Insights Arm in Thailand

Jul 9 2015

In Thailand, GroupM digital unit mInteraction has launched a Research & Consumer Insights division, and appointed Pan Jroongtanapibarn as Manager, Strategy Resources & Insights. More

Zappix Adds Survey Tool to Customer Service App

Jul 9 2015

The firm behind Zappix, a mobile app that turns phone voice menus into visual menus, has enhanced its SmartPhone IVR solution with a package allowing clients to create, distribute and analyze mobile customer service surveys. More

Former Nielsen Exec to Lead Acxiom Marketing Services

Jul 9 2015

In the US, enterprise data and analytics software firm Acxiom has appointed former Nielsen exec Jeremy Allen as President of its $445m Marketing Services division. More

Customer Advocate Specialist Influitive Raises $30.5m

Jul 9 2015

Toronto and San Francisco-based customer advocate management specialist Influitive has raised $30.5m in a Series B round of funding, which it will use to accelerate growth and develop new products. More

New CEO for Quantifind Insight Platform

Jul 9 2015

Menlo Park, CA-based big data insights platform Quantifind has appointed David Karnstedt as Chief Executive Officer, to lead the company's growth and oversee operations. He succeeds co-founder Ari Tuchman, who is taking on the role of President. More

in4mation insights Hires Marketing Performance Lead

Jul 9 2015

US-based MR and analytics provider in4mation insights has appointed marketing productivity analysis specialist E. Craig Stacey to lead its Marketing Performance Measurement Practice. More

Marketing Intelligence Platform DemandJump to Hire 80

Jul 8 2015

In the US, the partners behind marketing intelligence platform DemandJump are planning to create more than 80 new jobs in Hamilton County, Indiana between now and 2018. More

Partners to Measure Impact of TV Ads on App Installs

Jul 8 2015

TV ad tracking specialist wywy and mobile app measurement platform AppsFlyer have teamed up to enable app companies to directly measure the impact their TV ads have on app installs in real-time. More

Sociomantic Opens in Shanghai

Jul 8 2015

Berlin-based ad targeting specialist Sociomantic Labs has expanded into Greater China with the launch of an office in the SunYoung Center in Changning, Shanghai. More

Seed Funding for MR Retrieval Firm KnowledgeHound

Jul 8 2015

Chicago-based market research retrieval and visualization company KnowledgeHound has closed a $1.2m round of seed funding, which it will use to expand its Data Visualization and Data Science teams and technology. More

Apsalar Tool Picks Segments for Facebook Targeting

Jul 8 2015

San Francisco-based cross-channel ad targeting and analytics specialist Apsalar has introduced a new service identifying segments of app users which can then be used as Facebook Custom Audiences, for precision targeting across the social media network. More

GMO Research Adds Three Million Malaysian Consumers

Jul 8 2015

Japanese research and online panel provider GMO Research has partnered with lifestyle and brand-focused loyalty card provider BCARD, adding more than three million Malaysian consumers to its platform. More

SurveyMonkey Names New CEO

Jul 7 2015

Online DIY research specialist SurveyMonkey has hired former HP exec Bill Veghte as Chief Executive Officer, following the sudden death of Dave Goldberg in May. The firm has also appointed Goldberg's widow, Facebook COO Sheryl Sandberg, to its Board of Directors. More

Confirmit Buys Australian Reseller IRM

Jul 7 2015

Research software firm Confirmit has acquired Information Research Management (IRM), its exclusive reseller in Sydney, Australia. Terms of the deal were not disclosed. More

McCallum Layton to Expand CATI Team

Jul 7 2015

Yorkshire-based full service research and marketing insight consultancy McCallum Layton plans to recruit at least twenty new members of staff for its CATI unit, following a major client win. More

Growth Funds for Lieberman Research Worldwide

Jul 7 2015

US-based full service market research and analytics firm LRW (Lieberman Research Worldwide) has raised what it describes as 'significant growth capital', with which it plans to develop and expand its suite of tools. More

Kantar Launches TGI Target Snapshot App

Jul 7 2015

Kantar Media has launched an app called 'TGI Target Snapshot', to enable agency execs to access and understand insights into a range of consumer behaviour, including brand usage, consumption levels, shopper type, demographics and media consumption. More

RealityMine Hires Arbitron Veteran Dottye Gould-Smith

Jul 7 2015

Manchester, UK-based mobile research technology firm RealityMine has appointed Arbitron veteran Dottye Gould-Smith as Director of Product Methods, based in New York City. More

Blackboard Buys X-Ray Analytics

Jul 7 2015

Education technology company Blackboard has acquired research-based predictive analytics tech firm X-Ray Analytics. Terms of the deal were not disclosed. More

Phorm Looks to Superpowers to Clear Skyscraper of Debt

Jul 6 2015

Ad targeting firm Phorm in its accounts for 2014 has once again reported a colossal operating loss - this time $37.9m (2013: $35.1m) - and tiny revenues of $351k (2013: $280k). The company has closed its operation in Turkey to focus on China, the US - and Russia where some revenue is now arriving. More

Amadeus Launches Agency Insight Suite

Jul 6 2015

Travel industry technology firm Amadeus has launched a suite of intelligence tools giving travel agents worldwide access to data and insights for business growth and strategic decision-making. More

Simpson Carpenter Appoints Head of Digital

Jul 6 2015

UK research consultancy Simpson Carpenter has appointed former Cello Health Insight Director Dave Bostock as Head of Digital. More

Funds and Change of Name for Analytics Firm Twtrland

Jul 6 2015

Israeli social media analytics business Twtrland has rebranded as Klear, and has raised $1.5m in funding, quadrupling its total investment to date. The company says it will focus the cash on marketing and sales, principally in the UK and US. More

Virgin Australia Buys Predictive Analytics Firm

Jul 3 2015

Airline company Virgin Australia has acquired predictive analytics firm Torque Data, which it plans to integrate into its customer loyalty business, the Velocity Frequent Flyer programme. Terms of the deal were not disclosed. More

New Americas Head for Gain Theory

Jul 3 2015

Long-time WPP exec Karen Kaufman has moved to a senior role in the group's new marketing foresight consultancy Gain Theory, launched in April. She takes the new title of Managing Partner, Client Development for NA and LATAM. More

Analytics Firm Kyvos Insights Exits Beta

Jul 3 2015

In California, big data analytics company Kyvos Insights has launched out of beta. The firm's flagship online analytical processing (OLAP) product Kyvos offers business users the ability to extract insights from their data, with no programming necessary. More

Former Philippines MD Returns to Effective Measure

Jul 3 2015

Maria Rodriguez Java has returned to digital audience measurement specialist Effective Measure as Regional Business Director for the South East Asian market. More

Big Data Specialist Flytxt Raises $11m

Jul 3 2015

Flytxt, which offers big data analytics solutions to the telecoms sector, has secured an $11m round of funding, which it will use to market its mobile consumer analytics solutions to new industry verticals, and to double its headcount. More

Funds for Visual Analytics Firm Arcadia Data

Jul 3 2015

In the US, visual analytics and business intelligence provider Arcadia Data has closed an $11.5m Series A funding round, which it will use to double the size of the product development, sales and marketing teams, and expand its portfolio of products. More

Pert Group Merges with Influencer Specialist MSS

Jul 2 2015

US-based consumer research and consulting firm The Pert Group and 'influencer' research specialist MSS have merged to form a new company called Acturus. Terms of the deal were not disclosed. More

WPP Sets Up Trading Post in Cuba

Jul 2 2015

WPP has taken steps to become the first international marcoms group to conduct business on the island of Cuba. More

GfK Extends TV and Radio Contracts in Belgium

Jul 2 2015

Belgian audience research body the Centrum voor Informatie over de Media (CIM) has extended its contracts with GfK to deliver both TV and radio audience measurement services until the end of 2017. More

MRC Invites Feedback on Invalid Traffic Guidelines

Jul 2 2015

In the US, the Media Rating Council (MRC) has made its 'Invalid Traffic Detection and Filtration Guidelines Addendum' available for public review and commentary for a 30-day period, closing at the end of July. More

QVC Hires P&G Veteran for New Planning & Analysis Arm

Jul 2 2015

In the US, home shopping channel QVC has hired P&G veteran Sanjay Singh as Senior Vice President, in charge of its newly formed Business Planning & Analysis (BP&A) division. He will be based at the firm's headquarters at West Chester, PA. More

Firms Link to Measure Digital Impact on Sales

Jul 2 2015

Shopper targeting specialist Valassis and point-of-sale analytics provider Retail Solutions Inc. (RSi) have announced a partnership to help retailers and consumer goods manufacturers reach and attract local consumers. More

Gartner Buys App Discovery Platform Nubera

Jul 1 2015

Tech consultancy Gartner has acquired Barcelona, Spain-based Nubera, whose flagship platform GetApp helps organizations find and compare software and apps, and choose the right products for their needs. Terms were not disclosed. More

New President for Video Analytics Firm Innovid

Jul 1 2015

In New York, online video analytics and ad targeting specialist Innovid has appointed Beth-Ann Eason as President, overseeing client services, marketing, publisher relations and sales. More

Dutch Agency Debuts Emotion Analytics NPD Tool

Jul 1 2015

In the Netherlands, innovation-driven market research agency Winkle has added an emotion analytics tool called Pansensic to its new product development platform, Concept Screener. More

NetBase Adds PowerTags and Sentiment Classification

Jul 1 2015

US-based social media analytics firm NetBase has added 'PowerTags' and 'Sentiment Classification' tools to its platform, to enable clients to assign meaning and tailor analysis of their customers' social media data. More

LiveRamp Hires Head of Data Partnerships

Jul 1 2015

In San Francisco, customer data 'onboarding' specialist LiveRamp has hired Luke McGuinness as Head of Data Partnerships, with a remit to broaden the firm's network of partners. More

Deloitte Buys Customer Experience Measurement Firm LRA

Jun 30 2015

US-based customer experience measurement firm LRA Worldwide (LRA) has been acquired for an undisclosed sum by accountancy and consulting firm Deloitte. More

Ipsos Forms Market Measurement Division

Jun 30 2015

Ipsos has brought together several of its retail measurement services to form a new Market Measurement business unit, which will be managed globally. More

IRI and Return Path Link to Expand Shopper Insights

Jun 30 2015

Retail and healthcare data giant IRI has partnered with e-mail analytics specialist Return Path, to offer FMCG clients insights from eCommerce receipt and transaction data. More

NPD Hires Bremer as Head of Research Science Group

Jun 30 2015

US-based retail tracking provider The NPD Group has appointed John Bremer as Senior Vice President, Research Science, to lead the team that designs, maintains and enhances its methodologies. More

DataChefs Promises Fresh Approach to Digital

Jun 29 2015

Former Nielsen and GMI exec Simon Guy is heading up a new digital research company, DataChefs, based in Davos, Switzerland and with a global partner network. More

IPO First for MRSS India

Jun 29 2015

In Mumbai, full service provider MRSS India is to become the first MR agency to be listed on the Bombay Stock Exchange, with an IPO opening tomorrow. More

Qantas Data Venture Red Planet Expands

Jun 29 2015

In Australia, Director of Analytics Tristan Masters is leaving real-time ad spend data specialist Standard Media Index (SMI) to join Red Planet, the data division set up by national carrier Qantas last year. More

Turn Again Challenged over 'Zombie Cookies'

Jun 29 2015

In California, ad targeting company Turn faces another lawsuit over its use of enhanced cookie technology, said to violate California's Unfair Competition Act. More

New Nielsen Tools Target Smaller Businesses

Jun 26 2015

Nielsen is to launch two new analytical services within its Buy consumer purchase data unit: Marketing ROI Snapshot and Revenue Management & Optimization (RMO). The company says the tools will help mid-sized businesses with marketing and sales effectiveness. More

CEO Sells IT Performs to Focus on New Analytics Venture

Jun 26 2015

Glen Westlake, the founder of Birmingham, UK-based business analytics company IT Performs has sold the company to SAP consultancy firm itelligence Business Solutions in order to focus on a new company, Kairos, specialising in cloud-based predictive analytics. More

Blueocean Launches Improved LiNK Software

Jun 26 2015

Phoenix, AZ-based consumer research and analytics firm Blueocean Market Intelligence has announced a new version of its LiNK data integration software, with improved sharing and reporting, and allowing users to upload all data into a single repository. More

Nielsen Premieres Preferred Partner Scheme

Jun 26 2015

Nielsen has this week launched a new Preferred Platform Partner Program for ad technology companies who integrate its measurement standards into their systems. The nine initial members including many of the leading companies in the sector. More

Ugam Grows Technology Team

Jun 26 2015

Managed analytics company Ugam has expanded its technology team to thirty staff, adding eight over the last few months. More

Board Role for Simpson Carpenter Analytics Head

Jun 26 2015

UK research agency Simpson Carpenter has promoted its Director of Advanced Analytics Frank Hedler to the Board, after two years with the company, in recognition of 'the growing importance of strategic data management'. More

MaritzCX Reports Strong Growth in EMEA

Jun 25 2015

Customer experience management specialist MaritzCX has reported a 9.2% increase in annual turnover in Europe, the Middle East and Africa (EMEA) to $47.3m. More

JICWEBS Updates Viewability Guidelines

Jun 25 2015

The UK's Joint Industry Committee for Web Standards (JICWEBS) has updated its guidelines for products that measure the viewability of online ads. More

Former Tesco CMO May Bid for dunnhumby

Jun 25 2015

Tim Mason, who as Chief Marketing Officer of Tesco introduced the firm's Clubcard, is working with private equity group BC Partners to join those bidding for the retailer's shopper data firm dunnhumby, according to a report by Sky News. More

US Big Data Firm Saama Expands in India

Jun 25 2015

Silicon Valley-based big data analytics firm Saama Technologies is planning to expand its presence in India, creating hundreds of new data science related jobs based in a 45,000-square foot office in Pune. More

UniSA to Launch Centre for Digital Video Intelligence

Jun 25 2015

The University of South Australia (UniSA) is planning to open an industry-supported media science research centre, which will be tasked with exploring the world of online video content and converting ad tech data into insights for business. More

Predictive Targeting Firm MentAd Raises Growth Funds

Jun 25 2015

Predictive marketing and targeting specialist MentAd has raised $4.7m in a Series B round of growth funding. More

BARB Awards Combined Contract to Ipsos Connect

Jun 24 2015

UK audience research body BARB has awarded its newly combined Establishment Survey and Panel Recruitment contract to Ipsos Connect, from January 2016 for an initial three years. This combination replaces two previous contracts and follows a successful pilot study by BARB in 2014. More

Merkle Strengthens Digital Team with Two Hires

Jun 24 2015

In the US, data-driven CRM agency Merkle has appointed Michael Komasinski as Chief Operating Officer, Digital Agency Services; while Gerry Bavaro joins as Vice President, Enterprise Solutions Group. More

Big Data Firm Tamr Raises $25.2m

Jun 24 2015

In the US, big data analyst Tamr has raised $25.2m in a Series B round of financing, which is will use to grow sales and invest in product engineering for its data unification platform. More

Cintell Rolls Out 'SmartPersonas' Platform

Jun 24 2015

Boston, US-based SaaS company Cintell has rolled out a cloud-based customer intelligence platform allowing businesses to create, manage and share digital models of ideal customers, otherwise known as 'SmartPersonas'. More

Trapit Launches Content Sharing Analytics Tool

Jun 24 2015

San Francisco-based employee advocacy platform Trapit has launched a tool called Campaign Analytics, to provide marketers with metrics for their content sharing initiatives. More

UK-Based Big Data Analyst Secures Growth Funds

Jun 24 2015

In the UK, big data and sentiment analysis specialist Digital Contact has raised £2.4m ($3.8m) in investment funding, which it says will be used to increase the efficiency of its analytics engine. More

TNS Wins South African Radio Measurement Contract

Jun 23 2015

In South Africa, the National Association of Broadcasters (NAB) - which represents the country's radio and television media owners - has awarded TNS a five-year contract to provide a new radio audience measurement service. More

Nielsen Debuts Eye Tracking Tool for Package Tests

Jun 23 2015

Nielsen has launched a solution called the Design Navigator, which uses eye tracking technology to help marketers improve the effectiveness of package design. More

Euclid Launches In-Store Impact Measure

Jun 23 2015

In the US, retail analytics specialist Euclid has launched a solution called EventIQ to measure the impact of in-store activities on traffic, customer behaviour and sales. More

AdRoll Launches Customer Data Pooling Tool

Jun 23 2015

San Francisco-based ad retargeting platform AdRoll has launched a new product called Prospecting, through which marketers can pool their data to reach new customers. More

Funds for Small Business Web Analytics Firm Diib

Jun 23 2015

US-based small business web analytics specialist Diib has received a $1m seed round of funding, which it will use to roll out its service. More

Latest to Consider dunnhumby Bid: Dunn and Humby?

Jun 22 2015

According to reports in the press, dunnhumby founders Edwina Dunn and Clive Humby are 'considering involvement' in a bid to buy back the company from Tesco. More

Ipsos Promotes for New Chief Talent Officer Role

Jun 22 2015

Ipsos is promoting Canada President and CEO Gary Bennewies to the newly created role of Chief Talent Officer, from the beginning of next month. More

Nielsen Catalina Rolls Out New Segmentation Approach

Jun 22 2015

In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has introduced a new approach to audience segmentation which uses purchase data to identify the most likely buyers of a CPG product, and target advertising to maximise sales. More

Join the Dots Hires Two in Manchester

Jun 22 2015

Manchester, UK-based agency Join the Dots has appointed former Tesco exec Mark MacNaughton as an Account Development Director, and Tim Burge as an Associate Director. More

IAB Aus Hires Lisa Walsh to Replace Gai Le Roy

Jun 22 2015

In Australia, the Interactive Advertising Bureau (IAB) has appointed media research exec Lisa Walsh as Director of Research, replacing Gai Le Roy who stepped down in February. More

FCC Approves Autodialer Ban - No Exemption for Polls

Jun 19 2015

In the US, the FCC has approved proposals to restrict the use of autodiallers, which the Marketing Research Association (MRA) believes will 'seriously harm survey, opinion and marketing research conducted by phone'. More

Nik Harta Launches Research and Marketing Firm

Jun 19 2015

In the UK Nik Harta, formerly a Director of agency markettiers4dc and the founder of its research division Opinion Matters, has left to form his own full-service research and marketing agency, Yolo Communications. More

US Photo Site Sued for Facial Data Breach

Jun 19 2015

Facial analysis software used by online photo sharing site Shutterfly is the subject of a federal class action in a Chicago court. Illinois is one of only two US states which restricts the use of biometric data, and the suit claims millions of people's data is being stored without permission. More

BPC Urges Lords to Reject Regulation of Polls

Jun 19 2015

The British Polling Council (BPC) has urged the House of Lords to reject a private members bill brought by Lord Foulkes of Cumnock this week, aiming to regulate opinion polls, in the light of apparent high profile errors in the Scottish referendum and general election. More

Local Business Buzz Tracker Acquired by Groupon

Jun 19 2015

Deals and discounts site Groupon has agreed to acquire Seattle, WA-based social media analysis company Venuelabs, whose service helps local retailers track social media mentions of their brand. Terms were not disclosed. More

Video Campaign Tracker Conversion Logic Exits Beta

Jun 19 2015

Cross-channel attribution platform Conversion Logic has completed its beta period and made its SaaS solution available to clients in the US and Europe. More

Reports Say Google Latest to Ogle dunnhumby

Jun 18 2015

Google is exploring the possibility of a joint bid for Tesco loyalty data firm dunnhumby, partnered by UK-based investment firm Permira, reports Sky News. More

New TNS Approach Combines Surveys, Social Media

Jun 18 2015

TNS has announced the launch of Social TR*M, an approach which combines traditional surveys with social media analysis to give deeper insight into consumers' feelings about products and services. More

New SAS Software Will Build and Test Models

Jun 18 2015

Software giant SAS is to launch a new platform which automatically build models from users' data, and helps select the most accurate forecasts. More

Rapid Rebrand and New PR Division for London Firm

Jun 18 2015

Recently formed London agency Red Dot Research has rebranded as 3GEM Research and Insights, aligning itself with a sister company, 3GEM Media, specialising in PR. More

WPP Buys Dutch Agency Greenhouse

Jun 18 2015

WPP's GroupM has acquired Netherlands-based firm Greenhouse Group, which provides digital media and marketing services through four operating companies. Among these is Source Republic, whose services include insight and analysis. More

PSB Co-founder Penn Starts Investment Company

Jun 17 2015

Mark Penn, co-founder of Penn Schoen Berland and currently a senior exec at Microsoft, is leaving to found an investment company, Stagwell Group LLC, focused on digital marketing services. More

US Launch for Healthcare Specialist QualWorld

Jun 17 2015

Nice, France-based healthcare fieldwork agency QualWorld, which was launched eighteen months ago by four former WorldOne execs, has opened a US business, based in Pennsylvania. More

BARB Grows Team as its Role Expands

Jun 17 2015

UK television measurement body BARB has announced two new appointments to help deliver its expanding range of services: Paul Smith joins as Project Manager and Sonja Ajdin as Research Manager. More

Retail Data Firm Connexity Buys PriceGrabber

Jun 17 2015

In the US, marketing services company Connexity - previously known as Shopzilla - has announced the acquisition of leading retail lead-generation platform and network PriceGrabber. Terms were not disclosed. More

WPP Ups Stake in TAM Software Firm

Jun 17 2015

WPP has increased its shareholding in Denmark-based TAM analysis software company TechEdge, from 20 to 49 percent. More

New Tool Speeds Up Analysis of Video Feedback

Jun 17 2015

Video clip research platform provider VoxPopMe has launched a new tool, Theme Explorer, which uses advanced thematic analysis to organise video content and simplify the task of pulling insights from it. More

Nielsen Hires Global CTO

Jun 16 2015

Technology veteran James Powell is to join Nielsen as Global Chief Technology Officer, from July 6th, from Thomson Reuters where he is EVP and CTO. More

Ipsos ProductQuest Adds Neuroscience Feature

Jun 16 2015

Ipsos' product testing wing ProductQuest has integrated the neuroscience technique known as Implicit Reaction Time (IRT) into its evaluations, to help clients probe consumers' non-conscious perceptions of their products. More

Location-Based Targeting Firm AdNear Expands to Europe

Jun 16 2015

Mobile data intelligence platform AdNear is expanding into Europe, appointing former TrustE Managing Director Ken Parnham as General Manager of Europe, based in its new London office. More

New Name and Broader Focus for Communispace

Jun 16 2015

Boston-based consumer collaboration specialist Communispace has changed its name to C Space. With a new focus on 'Customer Inspired Growth', the firm says it has expanded its consulting and innovation teams, and its capability in storytelling and creative services. More

AppNexus Buys in LatAm, Joins 'Trust', Puts Out APB

Jun 15 2015

New York-based ad tech company AppNexus has agreed to acquire RealMedia Latin America (RMLA) - its fifth company buy in twelve months - giving it a strong foothold in the continent. Separately, AppNexus has joined comScore's 'Trust' initiative and launched a new tool. More

Research Orgs File Information Prior to TCPA Vote

Jun 15 2015

US research bodies CASRO and the MRA have filed comments with the Federal Communications Commission, making the research industry's case prior to a vote on changes to the TCPA regulations this Thursday. More

US Firms Combine for More Accurate Segmentation

Jun 15 2015

In the US, postal code and boundary-based data provider Maponics has teamed up with location-based analytics company Gadberry Group to offer household demographics and segmentation products, built from the name and address level. More

20|20 Upgrades Online Research Tools

Jun 15 2015

US-based research technology and services company 20|20 Research has upgraded a number of its research platforms, including its bulletin board technology QualBoard, real-time 'face-to-face' product QualMeeting, and recruitment tool QuickQual. More

Symphony EYC Boosts Asia Pacific Leadership

Jun 15 2015

Customer analytics provider Symphony EYC has strengthened its team in Asia with the appointments of Oscar Garcia-Velasco as VP Asia Pacific and Japan, and Henry Chen as General Manager of Greater China. More

D&B Sells ANZ Operations to New Partner Firm

Jun 12 2015

Business information giant Dun & Bradstreet is selling its entire Australia and New Zealand (ANZ) business to a private equity firm, for around $AUD 220m. More

US Expansion for Firefish Unit the numbers lab

Jun 12 2015

London-based research agency Firefish has launched a US office for its quantitative business, the numbers lab, appointing Emma Jones as Associate Director in New York; and in the UK has hired Anne-Marie McCallion as Research Manager. More

RealityMine Hires TNS Exec for Expansion Down Under

Jun 12 2015

UK-based mobile research technology firm RealityMine has appointed former TNS Director Jonathan Briggs as MD of Australia, based in its Sydney office. More

RG+A Appoints New COO

Jun 12 2015

Healthcare MR and consulting firm RG+A has named Kevin M. Kelly as its new EVP and Chief Operating Officer, charged with integrating the firm's strategy and planning, business development, CRM, project management and business operations. More

Phoenix and SessionM Partner for Real-Time Survey Offer

Jun 12 2015

In the US, mobile data tools provider SessionM and MR firm Phoenix Marketing International (PMI) have announced a partnership giving access to a 'mobile-first' panel of more than twelve million consumers. More

IAB Tech Lab Brings in Open Source Viewability Project

Jun 12 2015

In the US, trade association the IAB (Interactive Advertising Bureau) is taking over the running of the 'Open Video Viewability' initiative (OpenVV) set up by five ad industry firms looking to establish an open, common standard for viewability measurement. More

'Bruising' Restructure Looms for STW Group

Jun 11 2015

Australia-based STW Group, which owns a number of research and analytics agencies has announced a new management structure and plans to merge a number of its businesses, following a troubled 2014 and a slump in share price. More

Former Dixons Boss, US Equity Firm Join dunnhumby Club

Jun 11 2015

In the UK John Browett, a former Tesco executive who also ran high street retailer Dixons, is in talks with private equity firm Apax Partners over a potential bid for dunnhumby, according to Sky News. Separately, the Sunday Times says US equity company Hellman & Friedman are also interested. More

Hitachi Buys Data Visualization and Analytics Firm

Jun 11 2015

Hitachi's big data and Internet of Things division HDS has acquired Pentaho, a specialist in the integration, visualization and analysis of data. More

AOL Buys Predictive Analytics Firm Velos

Jun 11 2015

New York-based predictive analytics firm Velos has been acquired by AOL for an undisclosed sum, and its services shut down. More

Another Share Sale for Nielsen

Jun 11 2015

Nielsen has announced a further secondary share offering by its Valcon holding company, aiming to raise in the region of $400m. More

CMB Rolls Out 'Empact' Consumer Emotion Measure

Jun 10 2015

In the US, custom market research firm Chadwick Martin Bailey (CMB) has launched a survey-based solution called Empact, which it says offers a 'practical approach' to measuring consumer emotions. More

Nepa Adds Online Qual Research to Portfolio

Jun 10 2015

Stockholm-based brand tracking researcher Nepa has expanded its services to include online qualitative research. More

Adept Hires Steinberg for New US Operations

Jun 10 2015

UK-based healthcare specialist Adept Field Solutions has appointed Jennifer Steinberg as Operations Director for its newly established team in the US. More

Modest Growth Overall for US Research Firms

Jun 9 2015

The American Marketing Association has teamed up with research body CASRO to produce this year's AMA Gold Top 50 report, ranking US research suppliers. The report suggests total US research revenue for 192 surveyed firms grew in real terms by 1.6% in 2014. Four companies grew revenue by more than 40 percent. More

Obituary: American Pollster Mervin Field

Jun 9 2015

US pollster Mervin Field, who founded both the Field Research Corporation and public opinion survey 'The Field Poll', died in Marin County on Monday, after a brief illness. He was 94 years of age. More

(Only) A Fifth Vote Against Sorrell's Pay

Jun 9 2015

Around 20% of WPP's investors refused to endorse CEO Sir Martin Sorrell's £43m pay package at this afternoon's Annual General Meeting - quite a lot, 'though quite a lot fewer than in some previous years. More

TNS Names Global Innovation Head

Jun 9 2015

TNS has appointed David Lansanah as Global Head of Innovation and Product Development. He will initially be based in London, before relocating to Singapore later this year. More

Kantar's Dutch Online Measurement Contract Expanded

Jun 9 2015

In the Netherlands, online publishing industry group VINEX and its partner Stichting KijkOnderzoek, (SKO) the body responsible for the reporting and monitoring of viewing behaviour, have expanded their contract with Kantar Media to include measurement of all online viewing behaviour. More

Shareholder Rumblings over Sorrell's Pay

Jun 8 2015

According to reports in the UK press, marcoms giant WPP will face a shareholder rebellion over CEO Sir Martin Sorrell's £43m pay package at tomorrow's AGM. More

ABC CEO Jerry Wright Steps Down after Seven Years

Jun 8 2015

In the UK, the ABC (Audit Bureau of Circulations) has announced that CEO Jerry Wright will be stepping down from the post at the end of 2015, after seven years with the organisation. More

Investment for Berlin's Dalia Research

Jun 8 2015

In Germany, mobile survey specialist Dalia Research has received a seven-figure seed (sic) round of funding, which it will use to expand its Data Science and Engineering team, analytics capacities and geographical reach. More

Ratings Firm Quantcast Expands in Europe

Jun 5 2015

San Francisco-based online ratings firm Quantcast has acquired Stockholm-based digital ad agency Ad Performance - for an undisclosed sum - and has opened a new office in Milan, Italy. More

Yahoo! Tracks Viewability and Fraud

Jun 5 2015

Yahoo! has launched a viewability and fraud measurement system for use across display and video advertising on its owned and operated properties, as well as on media purchased across its programmic buying platform. More

Firefish Hires in Netherlands, US and UK

Jun 5 2015

Consumer agency Firefish has appointed four new members of staff - in the Netherlands, Marjolein van Ballegooij joins as Joint MD and Noor Berkman as Associate Director; Francesca Ferrara joins as Senior Operations Manager in the US; and Claire Flanagan as Project Manager in the UK. More

Storck is New Arrival at Crowdtap

Jun 5 2015

In New York, brand influencer network Crowdtap has appointed former Jupiter Research President Peter Storck as Senior Vice President of Research & Analytics. More

Lamplight Debuts Asian Social Media Insights Platform

Jun 5 2015

Hong Kong-based social media analytics specialist Lamplight has launched a new platform providing insights into Asian audiences. More

MRBA Launches Fundraising Week

Jun 5 2015

UK MR charity the Market Research Benevolent Association (MRBA) is organising its first fundraising week in October, pursuing its goal of helping researchers who have fallen on hard times. More

Polling Firm 1World Online Raises Add-On Funding

Jun 5 2015

US polling and data analytics company 1World Online has raised $2.5m in an A2 round of funding, adding to the $1.5m in Series A financing it secured at the beginning of last year. More

Simulmedia Launches Data-Driven TV Ad Platform

Jun 5 2015

NYC-based television ad targeting company Simulmedia has launched a data-driven targeting platform called VAMOS, which uses data science to reach linear TV audiences. More

ComRes Unveils Voter Turnout Model

Jun 4 2015

As the British Polling Council commences its inquiry into how UK pollsters underestimated or completely missed the Conservative lead over Labour during the run-up to last month's general election, ComRes says it has developed a solution to predict who is more and less likely to vote. More

Xaxis Launches Insight-Based Ad Firm

Jun 4 2015

WPP's audience profiling and targeting division Xaxis has launched a new 'mobile-first' performance ad business called Light Reaction, which will combine Xaxis data with scientific insight into how audiences perceive, relate and react to ads. More

Dentsu Aegis Buys Major Stake in Thai Agency

Jun 4 2015

Dentsu Aegis Network has acquired a majority share in Thailand-based digital agency Flexmedia, for an undisclosed sum. More

comScore Adds Mobile Viewability Measure to vCE

Jun 4 2015

Digital media metrics firm comScore has added mobile viewability measurement to its validated Campaign Essentials (vCE) solution, to offer what it describes as the first combined GRP (gross rating point) and viewability solution for mobile advertising. More

Crowdfunding Drive for Big Sofa

Jun 4 2015

In the UK, video big data technology specialist Big Sofa has launched a crowdfunding initiative, with the aim of raising £700k in exchange for a 10% equity stake in the company. More

Pulsar and Datasift in Facebook Topic Partnership

Jun 4 2015

Cello's social media intelligence division Pulsar has teamed up with social media analyst Datasift to provide Pulsar clients with access to anonymous and aggregated content data about Facebook activity and topics. More

Lithium Launches Communities Suite

Jun 4 2015

US-based social media solutions firm Lithium has launched a portfolio of products to help clients respond to customer needs across social media channels and communities, and share the resulting insights across their organisations. More

Sprinklr Buys Text Analytics Firm NewBrand

Jun 3 2015

In the US, social media management specialist Sprinklr has acquired location-specific text analytics software company NewBrand. Terms of the deal were not disclosed. More

Facebook Opens AI Research Lab in Paris

Jun 3 2015

Facebook has launched an artificial intelligence (AI) research facility in Paris, complementing its existing 'Facebook AI Research' (FAIR) teams in Menlo Park and New York. More

Thomson Reuters Expands MarketPsych Indices

Jun 3 2015

Media and information giant Thomson Reuters has expanded its MarketPsych analysis service, to provide investors with insight about the emotions and perceptions embedded in news, blogs and social media, and their impact on markets and trading strategies. More

Sizmek and Retailigence Link to Drive Foot Traffic

Jun 3 2015

Digital ad management company Sizmek has partnered with retail data specialist Retailigence, to enable brands to incorporate real-time and off-line shopping data into ads on all screens, and ultimately drive in-store foot traffic at brick-and-mortar retail locations. More

4C Insights Hires Nielsen Veteran as COO

Jun 3 2015

In the US, data science company 4C Insights has hired Nielsen veteran Mark Green as Chief Operating Officer, with a remit to help scale the company's geographic presence, sales, client delivery and product development. More

App Measurement Firm appFigures Launches iOS Tool

Jun 3 2015

Mobile performance measurement specialist appFigures has launched a native iOS app, to help developers track and analyse app store performance. More

Dentsu Aegis to Buy Polish Firm Marketing Wizards

Jun 2 2015

Ad giant Dentsu Aegis Network is to acquire Polish agency Marketing Wizards, which lists SEO, CRM, web analytics and usability services among its portfolio of services. Terms of the deal were not disclosed. More

Swrve Opens EU Data Center to Counter Transfer Risks

Jun 2 2015

Mobile segmentation and analytics specialist Swrve has opened a European Data Centre, where it will retain customer mobile data within the borders of the European Union, to eliminate the risks associated with transferring app users' personal data overseas. More

Kantar Debuts TGI Digital Planner

Jun 2 2015

Kantar Media has launched a tool called TGI Digital Planner, which taps into off- and online behavioural data from its TGI consumer insight study, to help identify the most appropriate target for advertisers. More

Rentrak Unveils Rubik Analytics Platform

Jun 2 2015

Audience measurement specialist Rentrak has introduced an analytics platform called Rubik, allowing clients to analyze TV viewing patterns, advertising exposure, product use and purchase against the firm's TV audience ratings. More

comScore Combines Smartphone and Tablet Measures

Jun 2 2015

Digital media analytics specialist comScore has rolled out a tool called MobileLens Plus, which provides insights into consumers' usage of and attitudes to both smartphones and tablets. More

Trueffect Names Alex Yoder CEO

Jun 2 2015

US targeting and media measurement platform Trueffect has appointed former Ebiquity and Webtrends CEO Alex Yoder as Chief Executive Officer. He replaces Finnegan Faldi, who will now Chair the firm's Advisory Board. More

Instantly Hires Tech Veteran as EVP of Audiences

Jun 2 2015

Research and technology firm Instantly has appointed tech exec Jim Collins as EVP of its Audiences division. Collins' remit is to continue growing the firm's consumer panel, while further optimizing panelist responsiveness and survey completion. More

dunnhumby Price Down to a Mere Billion?

Jun 1 2015

Tesco's price tag for analytics pioneer dunnhumby may be reduced from around £2bn to something like half that following the dissolution of the firm's JV with US supermarket chain Kroger a month ago, reports Sky News. More

FCC Proposals Threaten US 'Phone Research

Jun 1 2015

In the US, the Federal Communications Commission (FCC) is due to vote on June 18th on new proposals which the Marketing Research Association (MRA) says 'could seriously harm survey, opinion and marketing research conducted by phone'. More

Absolutdata Launches Concept Test Tool

Jun 1 2015

Analytics firm Absolutdata has released a cloud-based, automated decision support tool for concept testing, NAVIK, which it says will allow researchers, brand managers and product managers to go to market with new ideas 'faster than ever before'. More

Name Change for Czech Media Researcher

Jun 1 2015

Czech audience research agency Mediaresearch has changed its name to Nielsen Admosphere, reflecting its majority ownership as well as its origins. More

MARSC Partners with thinqonline

Jun 1 2015

Surrey, UK-based MR community and panel management tech company MARSC has announced a partnership with New York-based MR software and solutions firm thinqonline. More

GfK Wins Singapore Cross-Media Measurement Contract

May 29 2015

GfK has won a three-year contract to provide a cross-device audio-visual audience measurement currency for Singapore, awarded by the country's Media Development Authority (MDA). More

J.D. Power Buys Used Car Data

May 29 2015

Automotive research specialist J.D. Power has agreed to acquire the Used Car Guide business of the National Automobile Dealers Association (NADA), a long-established source of data on used vehicle values. More

Tencent Deal Launches Nielsen Ad Measure in China

May 29 2015

Nielsen has announced the launch of its cross-device campaign measure Digital Ad Ratings in China, in collaboration with online gaming behemoth Tencent; and says six more markets will follow later this year. More

Twitter Unveils Audience Insights Tool

May 29 2015

Twitter has launched an Audience Insights tool, allowing users to analyse their followers and those who engage with their tweets; identify relevant audiences for campaigns; and view aggregate information including user demographics, interests and purchasing behavior. More

Nielsen Promotes Johnson for AsiaPac Reach Role

May 29 2015

Nielsen has appointed Craig Johnson to head up its Reach portfolio in Southeast Asia, North Asia and the Pacific, including television and radio audience measurement, and Consumer & Media View and advertising measurement. More

Funds for Digital Behavior Analyst Jumpshot

May 29 2015

In San Francisco, web analytics platform Jumpshot has received $22m in Series A funding from Avast Software. Funds will be used to scale its operations and extend its two core offerings, the Jumpshot Plus web platform and Jumpshot Strategic Analytics. More

SSI Buys Panels Down Under

May 28 2015

SSI has agreed to buy online panel MyOpinions in Australia, and its sister panel SmileCity in New Zealand, from their parent company PermissionCorp. Terms of the deal were not disclosed. More

Rentrak Reports Q4 and Full Year Revenue Rises

May 28 2015

Audience measurement specialist Rentrak has reported a 32% revenue increase for the fourth quarter of fiscal 2015 - to $28.5m from $21.5m a year earlier. For the full year, revenue grew 36% to $102.9m. More

Ipsos Swedish Study Hopes to Revolutionise TV Panels

May 28 2015

Ipsos Connect and Swedish firm MMS have partnered on a project to evaluate whether new TV technologies can boost TV panel sizes within existing budgets. More

NRS to Add New comScore Data to PADD

May 28 2015

In the UK, the National Readership Survey (NRS) is to add comScore's mobile and tablet estimates to the next release of its print and digital data product the NRS PADD, following changes to the way comScore measure mobile audiences. More

Community Research Specialist CMNTY Opens in NYC

May 28 2015

Netherlands-based community research software provider CMNTY has opened an office in New York City, which will be managed by digital marketing specialist Zach Katagiri. More

Telmar Hires Former TAB President Anna Fountas

May 28 2015

In New York, targeting and media planning software company Telmar has hired former Traffic Audit Bureau President Anna Fountas as President of the Americas. More

WPP to Buy Major Stake in OOH Firm Poster Conseil

May 28 2015

WPP companies Kinetic and GroupM are to acquire a majority stake in French out-of-home (OOH) specialist Poster Conseil. Terms of the deal were not disclosed. More

Nielsen Buys Neuromarketing Firm Innerscope

May 27 2015

Nielsen has acquired neuromarketing firm Innerscope Research, which it will merge with its brain specialist company NeuroFocus under the Nielsen Consumer Neuroscience brand name. Terms of the deal were not disclosed. More

Consortium to Deliver Digital Outdoor 'First'

May 27 2015

FEPE, the worldwide association of outdoor advertising companies, has partnered with a consortium of firms to develop what it claims will be the first standardised industry approach to measuring digital out-of-home (OOH) audiences. More

Annik Moves HQ to World Tech Park in Gurgaon

May 27 2015

India-based MR technology and operations company Annik is relocating to new, larger offices in the World Tech Park at Gurgaon. More

Pandora to Buy Music Insights Firm Next Big Sound

May 27 2015

US-based Internet radio service provider Pandora is to acquire online music analytics and insights firm Next Big Sound (NBS) for an undisclosed sum. More

GfK Wins Polish Online Audience Contract

May 27 2015

Media owners committee PBI (Polskie Badania Internetu) has commissioned GfK to provide Poland's official data for online audience measurement for four years, starting in January 2016. comScore, Gemius, Millward Brown and Nielsen had also made bids. More

TVbeat Rolls Out Analytics for Croatian Market

May 27 2015

UK-based firm TVbeat has rolled out its real-time television audience measurement solutions to broadcasters and agencies in Croatia. More

WPP's Mirum Buys Stake in Germany's RSK Group

May 27 2015

WPP digital agency Mirum has acquired a majority stake in German full-service digital marketing agency RSK Group. Terms of the deal were not disclosed. More

Qualtrics to Add 100 Staff in Dublin

May 26 2015

US-based DIY survey software firm Qualtrics is to create an additional 100 jobs at its European HQ in the centre of Dublin, where it will employ up to 250 staff by the end of 2016. More

Funds and Merger for Ad Tech Firm Magnetic

May 26 2015

In New York, digital ad technology firm Magnetic has merged with multi-channel marketing and personalization specialist MyBuys. Terms of the deal are not known. Separately, Magnetic has raised $25m in equity funding. More

Cooke to Lead Harris Interactive UK Communities Arm

May 26 2015

Harris Interactive UK has promoted company veteran Pete Cooke to head up its new Communities division. More

Tractica Launches Digital Health Advisory Service

May 26 2015

US consultancy Tractica has launched a subscription-based market research and analysis resource called the Digital Health Advisory Service, offering technology and competitor trend analysis and market growth dynamics for the digital health sector. More

Sharethrough Launches Sponsored Content Measure

May 26 2015

Ad software company Sharethrough is integrating technology from content analytics platform Nudge into its own solution, to help publishers and marketers better measure audience attention for their sponsored content programs. More

Ipsos Debuts Overnight Concept Test

May 21 2015

Ipsos innovation and forecasting business InnoQuest has introduced a new approach combining overnight concept testing with optimization - helping to identify high potential concepts and then providing guidance on how to make them more likely to succeed in-market. More

KPMG Capital Makes Three Data and Analytics Investments

May 21 2015

KPMG Capital, the venture fund belonging to accounting and advisory giant KPMG, has invested in data mining and predictive modelling firm SDART, while also providing funding for KPMG proprietary solutions Astrus and Customer Compass. Terms of the deals were not disclosed. More

Beer Brand Launches 'Girl Detection Billboard'

May 21 2015

German beer manufacturer Astra Bierre is using facial recognition technology embedded in an outdoor digital advertising board, to target potential female beer drinkers. More

New Video Ad Research Remit for Re-branded CAB

May 21 2015

In New York, the Cabletelevision Advertising Bureau (CAB) has been replaced by the Video Advertising Bureau (VAB), with a remit to spearhead research to quantify the 'selling power' of TV content. More

Cint and Lumi Partner for 'Mobile-First' Panel

May 20 2015

London-based mobile survey tech firm Lumi has announced a strategic partnership with panel marketplace platform provider Cint, combining technologies to create 'the largest mobile-first panel'. More

Shop! Aussie Partners to Tip Off Store Sales Staff

May 20 2015

In Australia, real-time marketing tech firm Signal has announced a partnership with beacon technology provider iProximity, promising marketers the ability to connect customer journeys across channels, target promotions accordingly, and even alert sales staff to the arrival in-store of a hot prospect. More

FocusVision Expands Sales Team

May 20 2015

Fast-growing research technology and services group FocusVision has announced half a dozen appointments boosting its sales, business development and account management staff. Among four new arrivals is former Kinesis exec Gene Filipi. More

IDG Launches B2B Targeting Suite

May 20 2015

Technology sector media and services company IDG Communications has launched a suite of 'account-based' b2b marketing and targeting solutions, ABM360. The tools use IDG's purchasing intent and buying behavior data and will be enhanced in the coming months with further predictive analytics features. More

Belgian Office for MR Languages Specialist

May 20 2015

Market research language and translation service provider GlobaLexicon has opened an office in Antwerp, Belgium, to service a growing client base in the Benelux region. More

25% Growth for eDigitalResearch

May 19 2015

UK-based Voice of the Customer specialist eDigitalResearch has announced record 25% growth in its annual turnover, to 'just shy of £10m' for the 2014/2015 financial year. More

SSI Adds Location Tool for Integrated Mobile Solution

May 19 2015

SSI has launched a geo-location product, SSI Proximity Sample, which integrates with its mobile data collection app QuickThoughts and survey quality tool QuestTest to provide an end-to-end mobile survey solution. More

Sports Buy and New Division for WPP's GroupM

May 19 2015

WPP has acquired a majority stake in London-based and data-driven sports marketing agency Two Circles Ltd, and will immediately incorporate it into ESP, a new global agency within GroupM serving rightsholders from the worlds of sports and entertainment. More

Razorfish Hires Global Data Chief

May 19 2015

Digital agency group Razorfish Global has appointed former Gravity4 exec Samih Fadli as its first Chief Intelligence Officer, based in Seattle and leading its fast-growing Data Intelligence Practice. More

Partners Offer Mobile Targeting of Roy Morgan Segments

May 19 2015

Roy Morgan has announced an exclusive partnership with location technology provider AdNear, allowing the research firm's Helix Personas segments to be targeted on over 11 million mobile devices across Australia and New Zealand. More

Funds for TV Ad Tracking Specialist iSpot

May 19 2015

Television ad tracking company iSpot.tv has announced a $21.9m Series B funding round, which it says will accelerate product development and launch, as well as recruitment. More

Partnership for Rentrak and Merkle

May 18 2015

In the US, data-driven CRM agency Merkle has announced a strategic partnership with booming audience measurement specialist Rentrak, combining the former's consumer segmentation expertise with the latter's 'massive and passive' viewing data. More

Buy and Launch for Social Media Firm Brand Networks

May 18 2015

Social media marketing and advertising solutions firm Brand Networks is to acquire cross-network social ad and collaboration platform SHIFT for $50m in cash and stock; and is launching RelevanceRank, a proprietary measurement and prediction technology for social media content. More

Lane Takes Top Role as Directions Founder Steps Back

May 18 2015

US-based Directions Research Inc. (DRI) has announced that company founder Randy Brooks is to step down from the role of President after 27 years, with current CMO Jim Lane adding the title of President. Brooks will become Chairman of the Board. More

New Index Provides Sound Basis for App Testing

May 18 2015

In London, mobile app quality specialist Perfecto Mobile has launched the Mobile Test Coverage Index, a benchmarking service to help app developers and marketers test their products on the most appropriate devices and systems. More

Ipsos Hires Audience Measurement Leader

May 18 2015

Ipsos has announced the appointment of Tim Farmer to lead the deployment of its electronic TV and Radio audience measurement service MediaCell, within the newly formed Ipsos Connect division. More

Kinesis Upgrades Panel Management Options

May 18 2015

Research software firm Kinesis Survey Technologies has launched a set of enhancements to improve response rates in online panels, including 'Responsive Email Templates' for easier management of multiple communities and brands. More

Marketing Sciences Unlimited Promotes Six

May 18 2015

Creston subsidiary Marketing Sciences Unlimited has promoted Dr Andy Myers to the position of Research Director, and five other members of staff to the rank of Research Manager. More

Sizmek Buys Mobile Ad Firm StrikeAd

May 15 2015

New York-based digital ad management company Sizmek is to acquire mobile advertising firm StrikeAd, for $11.7m including $9.5m in cash. More

Second US Cinema Ad Firm Unveils Targeting Tools

May 15 2015

US cinema ad network National CineMedia has changed its name to NCM and launched two new audience-targeting tools, Cinema Audience Targeting Optimizer (CATO) and Cinema Accelerator. More

IMS Health Share Sale Complete

May 15 2015

US-based healthcare data giant IMS Health has closed its secondary public offering of approximately 58 million shares of common stock by existing shareholders, at a price to the public of $27.50 per share. More

Media Monitors Gains Radio Spot Re-accreditation

May 15 2015

US broadcast monitoring and verification service Media Monitors has gained re-accreditation from the Media Rating Council (MRC) for its radio spot data service. The firm is also hoping to gain MRC accreditation for its TV data product. More

KPMG Buys Nunwood

May 15 2015

UK-based consultancy Nunwood, which specialises in customer experience management and feedback technology, has been acquired by accounting and advisory giant KPMG. More

Nielsen Introduces Multi-Touch Attribution Solution

May 14 2015

Nielsen has launched a measurement solution called Multi-Touch Attribution (MTA), to help marketers gauge ROI across screens (mobile, set-top boxes, OTT devices), systems (CRM and POS platforms), and channels (paid media, search, social media and e-mail). More

SPH Buys Health Plan Specialist Myers Group

May 14 2015

US patient satisfaction and measurement solutions specialist Symphony Performance Health (SPH) has acquired health plan survey data provider The Myers Group. Terms of the deal were not disclosed. More

GfK to Deliver 'Total Video Currency' for Sweden

May 14 2015

MMS, a group representing the leading broadcasters and ad agencies in Sweden, has commissioned GfK to produce the country's first currency covering traditional linear and time-shift TV audiences, as well as those viewing video content on smartphones, tablets, laptops and PCs. More

'Insights 2020' to Study Future of MR and Analytics

May 14 2015

A number of research organisations have come together to lead a new industry initiative called 'Insights 2020 - Driving Customer-Centric Growth', with the aim of studying the future of market research, insights and analytics strategy, structure and capability. More

Social Media Analysis Firm Banjo Raises $100m

May 14 2015

In the US, geo-location social media data analysis specialist Banjo has raised $100m in a Series C round of funding, some of which will be used to hire more data scientists and engineers. More

Street Fight Hires Tech Analyst David Card

May 14 2015

In New York, marketing technology information provider Street Fight has appointed tech and media industry analyst David Card to head up its Street Fight Insights research arm. More

Verto Debuts Digital Ecosystem 'Content Watch'

May 14 2015

Multi-screen media measurement firm Verto Analytics has launched a platform called 'Verto Content Watch', which claims to be the only service providing a holistic look across the digital ecosystem - from publishers and properties, to individual apps, sites, advertising and games. More

Steady Start to the Year for GfK

May 13 2015

GfK has reported first quarter sales of EUR 362.5m, an 8.2% rise of which 6.8% is the result of currency effects, and just 1.3% is organic growth. However, operating income and margins were up. More

Big Data Firm MarkLogic Raises $102m for Global Growth

May 13 2015

In the US, big data specialist MarkLogic has closed a $102m round of funding, which it will use to fuel growth and meet global demand for its Enterprise NoSQL database platform. More

Former P&G Exec Becomes IRI Senior Advisor

May 13 2015

In the US, retail and healthcare data giant IRI has appointed long-time P&G exec Joan Lewis as a Senior Advisor. More

Verizon to Buy AOL for $4.4bn

May 12 2015

US telecoms giant Verizon has signed an agreement to acquire digital content and ad platform AOL for approximately $4.4 billion, or $50 per share. The veteran Internet company is increasingly focused on the production of content, and its targeted delivery to consumers across multiple screens. More

TNS and Kantar Partner with GeoPoll in Africa

May 12 2015

WPP sister agencies TNS and Kantar Media have partnered with emerging markets mobile survey platform GeoPoll, to deploy a new range of research products and services across Africa. More

Fashion Insight Buys 4Media Databases

May 12 2015

Fashion, beauty and lifestyle media specialist Fashion Insight has acquired the Fashion4Media and Beauty4Media databases from their parent company News4Media, for an undisclosed sum. More

IAB Launches Digital Data Training Program

May 12 2015

In the US, the Interactive Advertising Bureau (IAB) has launched a new training module called the Digital Data Solutions Certification Program, to ensure that digital media and marketing professionals are proficient in data management. More

Neustar Hires Former Adobe Exec

May 12 2015

Virginia, US-based business information and analysis specialist Neustar has appointed former Adobe exec Carl Steffens as Vice President of Demand & Field Marketing. More

Nielsen to Bid for dunnhumby?

May 11 2015

According to a report in the Sunday Times, Nielsen is preparing to make a bid for Tesco-owned consumer data giant dunnhumby, which has been valued at up to £2 billion. More

SurveyMonkey Names Temporary Leader

May 11 2015

Palo Alto, CA-based online DIY research specialist SurveyMonkey has appointed Board Director Zander Lurie as temporary Executive Chairman, following the sudden death of CEO Dave Goldberg earlier this month. More

SITO Debuts Pre/Post Movie Ad Targeting

May 11 2015

In the US, location-based ad platform SITO Mobile has rolled out a solution called Project Lynx, through which clients can first advertise a product on the big screen, and then target moviegoers' mobile devices with messages relating to that ad. More

DataTorrent Raises Innovation and Growth Funds

May 11 2015

In the US, big data analytics firm DataTorrent has raised $15m in a Series B round of funding, which it will use to drive product innovation and company growth. More

Why Did UK Election Polls Get it So Wrong?

May 8 2015

The British Polling Council, supported by the Market Research Society (MRS), is setting up an independent enquiry to look into why UK pollsters underestimated or completely missed the Conservative lead over Labour during the run-up to yesterday's general election. More

Research Now Launches Dermatology Panel

May 8 2015

Digital data collection specialist Research Now has launched a Dermatology Panel, to provide insights into practices, treatments and attitudes regarding the health of hair, nails and skin. More

Princeton Gifted $10m for Behavioral Science Unit

May 8 2015

An anonymous $10m donation has been given to Princeton University, to help it establish a new faculty called the 'Daniel Kahneman and Anne Treisman Center for Behavioral Science and Public Policy'. More

CNN Hires IDG's Bradley for Digital Ad Lead

May 8 2015

In London, news and information services provider CNN International Commercial has hired former IDG UK exec Rob Bradley for a newly created role, Head of Digital Advertising Sales and Data. More

WGSN Launches Fashion Sales Trend Predictor

May 8 2015

UK trend forecasting business WGSN has launched a crowdsourcing-based product called StyleTrial, which uses big data analytics and consumer panels to predict the likely performance of fashion items, and to identify best sellers before they hit the shop floor. More

OgilvyOne Names First Data Officer in China

May 8 2015

WPP-owned direct and interactive marketing network OgilvyOne has appointed Yi Lin as its first Chief Data Officer in China. More

IMS Health Buys UK-based Big Data Firm

May 7 2015

Pharma data giant IMS Health has acquired healthcare big data analytics specialist Dataline Software. Terms of the deal were not disclosed. More

Edelman Berland Hires Asia Pac Country Heads

May 7 2015

Edelman Berland, the research and analytics business within PR giant Edelman, has appointed Catriona Muspratt-Williams as Head of Singapore, and Andrew Chapman as Head of Australia. More

UK's Insight Management Academy Names New CEO

May 7 2015

In the UK, MR training and consultancy organisation the Insight Management Academy has appointed former Barclays Bank customer analysis specialist James Wycherley as Chief Executive Officer. More

ResearchBods Buys Fieldwork Specialist ClearStream

May 7 2015

In the North of England, online panel firm ResearchBods has acquired Harrogate-based phone, panel, community and online qual specialist ClearStream Research. Terms of the deal were not disclosed. More

Merkle Buys London-based Periscopix

May 6 2015

Data driven CRM specialist Merkle has acquired London-based performance marketing agency Periscopix, which specializes in search, programmatic media and web analytics. Terms of the deal were not disclosed. More

Ipsos Healthcare Rolls Out Normative Database

May 6 2015

In the UK, Ipsos Healthcare has launched the 'EquityVision Normative Database', which contains seven years' worth of Rx pharma brand health and brand equity research. More

STATS Acquires Athlete and Sports Tracker Prozone

May 6 2015

Sports data and content provider STATS has acquired Leeds-based athlete tracking and performance analytics specialist Prozone for an undisclosed amount. More

App Annie Acquires Mobile Data Firm Mobidia

May 6 2015

App store analytics firm App Annie has acquired Canadian mobile and smartphone data usage analytics and measurement company Mobidia, for an undisclosed sum. More

New Tool Scores Web Content and Measures Engagement

May 6 2015

In New York, audience engagement platform Genesis Media has launched an analytics solution called Page Attention Rank (P-A-R), which scores web page content quality in real-time, while measuring consumer attention. More

PTC Buys ColdLight to Extend IoT Reach

May 6 2015

In the US, technology platform provider PTC has acquired big data machine learning and predictive analytics firm ColdLight for approximately $105m. PTC says the deal will enhance its position as a leader in the Internet of Things (IoT) market. More

Growing comScore Buys Ad Analytics Firm Proximic

May 5 2015

Digital audience measurement firm comScore has announced the acquisition of California-based digital ad analytics specialist Proximic; and has reported first quarter revenue up 14% to $87.3m, and the profit measure adjusted EBITDA 25% higher at $21.3m. More

'Momentous Day' as Indian Audience Measure Launches

May 5 2015

Indian TV audience measurement body BARC has launched its measurement service, and rolled out the first set of results. More

Sprinklr Buys Brazilian Social Media Firm Scup

May 5 2015

New York-based Sprinklr, Inc is expanding its operations to South America with the acquisition of Brazilian firm Scup, provider of social media monitoring, customer care and analytics technology. More

Funds for Location Specialist Kiana Analytics

May 5 2015

In Silicon Valley, USA, location-based marketing company Kiana Analytics has secured more than $1 million in venture capital financing. More

SurveyMonkey Chief Exec Dave Goldberg Dies

May 5 2015

SurveyMonkey CEO Dave Goldberg died on Friday whilst on holiday in Mexico with his family, apparently as a result of an accident in the gym. He was 47. More

WPP's Sorrell Now Highest Paid FTSE 100 CEO

May 1 2015

Sir Martin Sorrell, the CEO of marcoms giant WPP, received a 44% increase in 2014 pay, bringing his salary package to almost £43m. This makes Sorrell the highest-paid FTSE 100 CEO, with a pay package more than twice the size of the second highest earner*. More

comScore Launches Panel-Based Attribution Solution

May 1 2015

Digital measurement specialist comScore has developed a panel-based attribution solution which it says provides a picture of online behavior over longer periods of time than traditional cookie-based attribution. More

Ebiquity Exec Dies after London Tube Accident

May 1 2015

Joe Burgess, an Account Manager at media and marketing insights firm Ebiquity, was killed last month after being hit by a London tube train during the morning rush hour. He died in St Mary's Hospital on 13th April, three days after the accident. More

BuyingIQ Acquired by Software Firm Girnar

May 1 2015

In India, Girnar Software, the parent of online auto trading platform CarDekho, has acquired shopping engine BuyingIQ.com, in a bid to bolster its data and analytics services. Terms of the deal were not disclosed. More

Booz Allen Hamilton Hires Principal Data Scientist

May 1 2015

In the US, management consultancy firm Booz Allen Hamilton has hired Kirk Borne as Principal Data Scientist in its Strategic Innovation Group (SIG). More

Smurfit Kappa Debuts Product Performance Tool

May 1 2015

Paper-based packaging firm Smurfit Kappa has launched a service called 'Shelf Smart', to help retail clients improve product performance at the point-of-purchase. More

Expansion Funds for Eye Tracking Specialist Sticky

May 1 2015

Sticky, which uses web-cam based eye tracking technology to measure ad effectiveness, has raised $5m in Series A funding. The latest investment will be used to expand the firm's sales and technology teams, and enhance its products for the digital and advertising marketplace. More

Zalando Opens Fashion Insights Centre in Dublin

May 1 2015

Online fashion retailer Zalando has opened a 'Fashion Insights Centre' in Dublin's Silicon Docks, and plans to recruit up to 200 new staff for it over the next three years, including specialists in big data, data science and engineering. More

JWT Opens Business Intelligence Practice

Apr 30 2015

WPP-owned marcoms network J.Walter Thompson has launched a global business intelligence practice, offering a combination of research, innovation and data analytics across its global network. More

New Kantar App Helps Media Inventory Sales

Apr 30 2015

Kantar Media has launched a solution to help clients promote media inventory, using insights from its TGI consumer study. More

Clear Channel Hires Research and Analytics Leader

Apr 30 2015

In the US, ad giant Clear Channel Outdoor Holdings (CCOA) has appointed Andy Stevens as Senior Vice President of Research, Insight & Analytics, with a remit to develop performance analytics and research related to the out-of-home (OOH) media market. More

Social Media Analyst NetBase Secures Another $9m

Apr 30 2015

US social media analytics firm NetBase has secured an additional $9m for its Series E round of funding, adding to the $24m it secured last month. More

Research Firms Launch Digital Insight Alliance

Apr 29 2015

A group of six independent research companies have set up an international association called The Digital Insight Network, focusing purely on digital methodologies. Members will share best practice and innovations, and assist each other with global research projects. More

Twitter to Buy Retargeting Specialist TellApart

Apr 29 2015

Twitter is to acquire marketing technology company TellApart, which provides retailers and eCommerce advertisers with cross-device retargeting capabilities. Terms of the deal were not disclosed. More

New Agency Offers Neuroscience Approach to Branding

Apr 29 2015

In London and Hong Kong, two branding veterans have set up a new company called WeAreFearless, using consumer neuroscience to help clients understand brand partnerships, experiences and storytelling. More

Horizon Media Names Chief Analytics Officer

Apr 29 2015

In the US, media services agency Horizon Media has appointed Rick Watrall as Chief Analytics Officer, leading its team of analysts, data scientists and statisticians. More

Mavrck Launches 'Fan Grader' Facebook Analysis Tool

Apr 29 2015

Social media influence measurement platform Mavrck has launched a tool called Fan Grader, to track the engagement of a brand's Facebook page, and identify its top 100 most engaged fans. More

comScore and Kantar Media Partnership Kicks Off

Apr 28 2015

comScore and Kantar Media are rolling out their first joint offering for cross-media audience measurement, to key clients. More

MasterCard Buys Applied Predictive Technologies

Apr 28 2015

In the US, MasterCard has signed a deal to acquire cloud-based analytics software provider Applied Predictive Technologies (APT) for around $600m. More

ICM Direct Hires and Promotes in London

Apr 28 2015

Creston-owned fieldwork business ICM Direct has appointed Michael Phillips as Data Services Director and Ali Yusuf as Solutions Development Executive, while promoting Mona Bläute to the role of Deputy Operations Director. Former Data Services Director Teresa Lynch has retired. More

New Asia-based MR Recruiter Launches

Apr 28 2015

Specialist MR recruiter Felice Mockford has launched a new employment agency, Ignite Talent Asia, based in Singapore. More

Channel 4 Names Head of Viewer Relationship Management

Apr 28 2015

UK television broadcaster Channel 4 has promoted Charlie Palmer to the role of Head of Viewer Relationship Management, to drive the consumer-facing element of its data strategy. More

Demographix Hires for New Head of Insight Role

Apr 28 2015

London-based online survey and panel management specialist Demographix has hired Gina Lee-Young for the newly created position of Head of Insight. More

adsquare Appoints UK Country Manager

Apr 28 2015

Berlin-based mobile audience data and targeting specialist adsquare has appointed Karel Ellis-Gray as Country Manager UK. More

End of dunnhumbyUSA JV: New Firm for Kroger

Apr 27 2015

In Cincinatti, staff from dunnhumbyUSA, the joint venture between retail analytics pioneer dunnhumby and grocery giant The Kroger Co., are being moved into a new agency. To be known as 84.51°, this will be wholly owned by Kroger, will use dunnhumby's tools under licence, and will employ around 500 people. More

Expanding RealityMine Brings In Spaeth and Sylvester

Apr 27 2015

Manchester, UK-based mobile research tech firm RealityMine is expanding its syndicated TouchPoints and passive measurement business to 20 new markets worldwide; simultaneously securing rights to the TouchPoints name and the services of the co-founders of USA TouchPoints. More

Good Quarter for IMS Health

Apr 27 2015

Pharma data giant IMS Health has announced results for the quarter ended March 31st, with revenue up 7.0% at constant currency, to $632m and profit also jumping - adjusted EBITDA was $216n, up 9.8% at constant currency. More

Chime Hires Across Five Businesses

Apr 27 2015

UK-based Chime has announced eight new appointments in its Insight & Engagement Group (CIE), spanning its Facts International, CIE Commercial, Watermelon, Cherry Picked and Opinion Leader businesses. More

Next Billion Dollar Share Sale for Nielsen

Apr 27 2015

Nielsen has announced the sale of another 20-23m of its shares with another underwritten secondary offering. Shares were trading last week above $46 - a considerable rise since the last offer, in December. More

Talkwalker Launches 'IQ Apps' Social Media Tools

Apr 27 2015

European social media monitoring and analytics platform Talkwalker has launched a suite of social media data applications which it says make instant actionable analysis of social media data available to 'every customer facing department in an organization'. More

Burson-Marsteller Links Data-Driven Talent

Apr 27 2015

Global PR and comms firm Burson-Marsteller has launched StudioB - billed as 'a fully integrated, real-time, data-driven center of creativity, content production and distribution' - in the US, with worldwide expansion to follow. More

Nielsen and Alibaba launch 'New Offer Advisor'

Apr 24 2015

Nielsen has teamed up with Chinese eCommerce company Alibaba to launch a solution called 'New Offer Advisor', to help online retailers analyse their eCommerce performance, identify areas of market potential, and drive product innovation. More

Retail Tracker Nomi Settles FTC Privacy Charges

Apr 24 2015

US-based retail tracking firm Nomi Technologies has agreed to settle Federal Trade Commission (FTC) charges that it failed to provide consumers with an in-store mechanism to opt out of tracking, and to inform them when locations were using its tracking services. More

Former Future Thinking Owner Launches Biz Dev Consultancy

Apr 24 2015

In the UK, former Future Thinking co-owner Andrew Tharme has set up a new venture called AJT Bizdev Consulting, to help insights, analytics and research technology agencies grow their businesses. More

IRI Launches Product Innovation Suite

Apr 24 2015

Retail and healthcare data giant IRI has launched a suite of services to provide insights into the product innovation and development process - from product concept and testing to post-launch assessment. More

comScore Rolls Out 'Trust' Offer in Canada and Beyond

Apr 24 2015

Digital audience specialist comScore has rolled out its 'Industry Trust Initiative' in Canada; and is shortly to extend its 'Trust Profiles' metrics to a total of 44 global markets. More

DJS Research Reports 26% Turnover Surge

Apr 24 2015

In the UK, full service agency DJS Research has reported a 26% increase in turnover to £3.6m for the financial year 2014/15. More

Annik Hires Breeden as Senior Partner

Apr 24 2015

MR technology and operations company Annik has appointed Jack Breeden as Senior Partner - Strategic Account Management, based in Seattle, Washington. More

Kinesis Co-founder Steve Lavine Joins as President

Apr 24 2015

Steve Lavine, the co-founder of Kinesis Survey Technology, has joined the company in the capacity of President, to provide consultancy to clients, and add value to the firm's online panel and community offering. More

WPP Reports First Quarter DIM Revenue Dip

Apr 23 2015

WPP has reported like-for-like first quarter revenue growth across all its business sectors except for the Data Investment Management (DIM) division, where revenue fell 1.4% to £558m from £566m in the prior year period. More

More 'Timid' Growth for Ipsos

Apr 23 2015

Ipsos has reported 0.8% organic growth in revenue for the first quarter of 2015 - though measured in Euros revenue was up 10.6% to EUR 379.6m. More

IRI, Rentrak and comScore Make Shopper Behavior Link

Apr 23 2015

Retail and healthcare data giant IRI has partnered with digital research specialist comScore and audience analysis firm Rentrak to launch a solution linking cross-media advertising to actual shopping behavior. More

EMEA Expansion for Location Analytics Firm PlaceIQ

Apr 23 2015

US-based location analytics specialist PlaceIQ has appointed former Microsoft exec Mandeep Mason to spearhead its expansion into the EMEA region. More

eDigitalResearch Integrates Beacon Technology

Apr 23 2015

UK agency eDigitalResearch has added the facility to embed surveys directly into its clients' apps and trigger feedback prompts via beacon technology. More

Strong Dollar Hides Nielsen Revenue Growth; Profits Up

Apr 22 2015

Nielsen has reported a 2.1% drop in first quarter 2015 revenue to $1.46 billion, caused by the impact of foreign exchange - at constant currency, revenue was up 4.4%. Profits rose 8.6% to $63m from $58m in Q1 2014. More

IRI Acquires Chinese MR Firm Datasea

Apr 22 2015

Retail and healthcare data giant Information Resources Inc (IRI) has acquired Chinese MR and analytics services company Datasea, which focuses on the retail and CPG industries. Terms of the deal were not disclosed. More

SurveyGizmo Opens Support Office in London

Apr 22 2015

US-based online survey and analysis tool provider SurveyGizmo has opened a support office in London, as part of its plan to extend its services to international markets. More

Ace Metrix Defines 'Ad Personality Profile'

Apr 22 2015

In the US, TV and video ad analytics specialist Ace Metrix has introduced a feature called the 'Ad Personality Profile', designed to uncover which creative characteristics of an advert are most influential. More

Crimson Hexagon Launches 'Audience Affinities'

Apr 22 2015

In the US, social media analyst Crimson Hexagon has added a feature called 'Audience Affinities' to its ForSight platform. This allows marketers to draw on the firm's library of more than 600 billion Twitter posts and determine how likely a brand's audience is to be interested in a specific topic. More

Market Track Buys Price Monitoring Firm NewMo

Apr 21 2015

In the US, pricing intelligence specialist Market Track has acquired eCommerce price monitoring specialist NewMo. Terms of the deal were not disclosed. More

UKOM Renews comScore Contract

Apr 21 2015

UKOM, the cross-industry organisation set up to oversee the measurement of online audiences, has renewed comScore's contract to act as its exclusive partner for online media audience measurement in the UK. More

Interpublic Invests in Analytics Firm Samba TV

Apr 21 2015

In the US, marcoms group Interpublic has made an undisclosed minority investment in television data firm Samba TV, whose technology will be integrated into IPG Mediabrands' proprietary Audience Measurement Platform (AMP). More

Verve Mobile Names Nada Stirratt as CEO

Apr 21 2015

In the US, location-centric ad platform Verve Mobile has appointed former Axciom exec Nada Stirratt as Chief Executive Officer, replacing Tom MacIsaac who has left after five years with the business. More

Dentsu Aegis Analytics MD Resigns

Apr 21 2015

In Australia, Dentsu Aegis Data & Analytics Managing Director Andrew Norris is leaving after around six months in the role. More

HookLogic Hires Former dunnhumby Analytics Leader

Apr 21 2015

In the US, eCommerce media solutions firm HookLogic has appointed Patricio Jaramillo as Vice President of Analytics and Insights, overseeing client-facing business intelligence, reporting and program optimization. More

Jameson to Leave GfK

Apr 20 2015

GfK has named Ben van der Werf to succeed company veteran Richard Jameson as head of its Consumer Experiences business in the UK, plus the Nordics and Baltics. Jameson leaves in mid-May after more than 25 years at the firm, to pursue as yet unspecified 'new opportunities'. More

Ipsos Taps Google Surveys for Geolocation Suite

Apr 20 2015

Ipsos has announced a suite of research offerings based on geolocation technology and exploiting the Google Consumer Surveys platform. More

Appinions Acquired

Apr 20 2015

Big data-driven content marketing and live publishing platform ScribbleLive has acquired influence marketing specialist Appinions, for an undisclosed sum. More

HCD Research Opens Video Game MR Division

Apr 20 2015

US-based HCD Research has launched a video game research division, combining neuroscience tools and traditional research methods to probe consumers' subconscious and cognitive response to video game concepts; andh as hired game development exec Josh Drescher to lead it. More

EC Grant Helps Link Emotional Response to Sales

Apr 20 2015

The European Commission has awarded EUR 3.6m to Imperial College London and emotion measurement specialist Realeyes, to develop their technology. More

Klout Founder Steps Out

Apr 20 2015

Joe Fernandez, founder and former CEO of influencer specialist Klout has stepped down from his leadership role, a year after the company was acquired by Lithium Technologies, to pursue other ventures. He takes an advisory role on the company's board of directors. More

Spotify to Offer Mood-based Ad Targeting

Apr 17 2015

Music streaming service Spotify has launched a targeting service that will deliver ads based on consumers' apparent moods, and their demographics. More

Data Alliance Expands Reach to Sub-Saharan Africa

Apr 17 2015

WPP's Data Alliance has expanded its reach to Sub-Saharan Africa, with the opening of an office in Cape Town led by former VP of Strategy and Operations Devon Tighe. More

Matomy Buys Bulk of Ad Targeting Firm Avenlo

Apr 17 2015

Israeli online ad company Matomy Media Group has bought a 70% stake in Toronto-based ad targeting specialist Maven Marketing, which operates under the name Avenlo. More

Nutshell Launches Mobile Qual and Quant Platform

Apr 17 2015

In the UK, consumer insight and brand consultancy Nutshell has launched a mobile app which can host traditional surveys, supplemented by uploads of photos or video clips. More

FocusVision Adds 'Discussion Engine' to Revelation

Apr 17 2015

In the US, research and technology provider FocusVision has rolled out a new Discussion Engine for its Revelation qualitative mobile and web platform, which the firm says brings consumer experiences to life using the engagement of a social media app. More

UK Research Spend Falls, Says Bellwether Survey

Apr 16 2015

The IPA's latest Bellwether survey of marketing executives indicates a further upward revision to UK marketing budgets during the first quarter of 2015, but says spend on market research fell by 1.3%, having risen 0.6% in the previous quarter. More

Qzzr Team Rolls Out Pollcaster Online Polling Tool

Apr 16 2015

The team responsible for online quiz tool Qzzr has rolled out a standalone product called Pollcaster, which allows users to create and embed social media polls on their web sites. More

Webtrends Creates Data Protection Role

Apr 16 2015

In the US, digital analytics specialist Webtrends has promoted Xavier Le Héricy to the newly created role of Chief Security Officer and Vice President of Security and Privacy, charged with developing a consistent approach to client data protection. More

Bonamy Finch Debuts BoFiLer Segment Profiling Tool

Apr 16 2015

In the UK, consumer insights and analytics specialist Bonamy Finch has launched a tool called BoFiLer, promising to help research agencies to compare segmentation solutions. More

Wunderman Names Global Analytics Chief

Apr 16 2015

In the US, WPP-owned digital agency network Wunderman has hired former Merkle exec Yannis Kotziagkiaouridis as Global Chief Analytics Officer. More

Tealium Launches 'DataAccess' Solution

Apr 16 2015

US web analytics and tag management firm Tealium has launched a suite of services which aim to break down the barriers between marketing data and the other data available across organisations. More

NUVI Adds 14 Languages to Sentiment Tool

Apr 16 2015

In the US, social media analytics specialist NUVI has added fourteen new languages to its sentiment analysis feature, including Spanish, Portuguese, German, French, Arabic, and Russian. The tool was previously only available in English. More

Dentsu Aegis Buys Forbes Consulting Group

Apr 15 2015

Marcoms giant Dentsu Aegis Network has acquired US-based full-service consumer insight firm Forbes Consulting Group. Terms of the deal were not disclosed. More

WPP Buys Mobile Ad Serving / Measurement Firm Medialets

Apr 15 2015

WPP has acquired New York-based mobile ad serving and measurement platform Medialets, for an undisclosed sum. More

Microsoft Buys Mobile Intelligence Firm Datazen

Apr 15 2015

Microsoft has acquired mobile business intelligence (BI), data analytics and data visualization specialist Datazen Software. Terms of the deal were not disclosed. More

Instantly Hires General Manager for Automated Sample

Apr 15 2015

Research and technology provider Instantly has appointed Carla Bourque as General Manager of its Automated Sample solution, which provides real-time access to millions of profiled respondents. More

Big Data Giant Cloudera Expands to Eastern Europe

Apr 15 2015

Big data giant Cloudera has opened an office in Budapest, Hungary, from which to drive its presence across Eastern Europe. More

WPP Launches Analytics Agency Gain Theory

Apr 14 2015

Marcoms giant WPP has launched a consultancy called Gain Theory, which brings together analytics, technology solutions, and consumer research and insight capabilities from around the group. More

Twitter to Turn Off Firehose

Apr 14 2015

Twitter is planning to cut off access to its data 'firehose' - the stream of tweets and related information it currently provides to third party vendors. More

'First Real-time Reporting for Outdoor Ads'

Apr 14 2015

Outdoor advertising company Primesight has partnered with mobile research and sample specialist On Device Research to launch a solution called Primemobile Live, described as the first real-time reporting platform for outdoor ad campaigns. More

Former [x+1] CEO Nardone Takes Helm at Flashtalking

Apr 14 2015

In New York, former [x+1] CEO John Nardone has joined ad serving, measurement and technology company Flashtalking as Chief Executive Officer. More

Madison Logic Data Becomes Bombora

Apr 14 2015

New York-based B2B data analytics specialist Madison Logic Data has been re-named Bombora, less than six months after being launched by parent company Madison Logic. More

YouEye Debuts Qual Analytics Solutions

Apr 14 2015

US-based MR sector technology provider YouEye has launched a suite of qualitative data tools called the Experience Analytics Platform, through which users can extract value from unstructured or semi-structured data such as focus group and other MR videos. More

Nielsen Hires Product Marketing Strategist

Apr 14 2015

In New York, Nielsen has appointed former Salesforce exec Harish Peri as Senior Vice President of Product Marketing, across its Ratings and Planning products. More

Former Toluna Execs Launch SampTech in India

Apr 13 2015

In India, former Toluna execs Sandeep Chibber and Ashish Mathur have launched a new company called SampTech Consulting Services, to help retailers and corporate clients understand how individuals behave when choosing a product and what influences those decisions. More

Gumbrell, Hall and Askia Launch Integrated Qual/Quant Platform

Apr 13 2015

iD Factor founder Jon Gumbrell and Hall & Partners founder Mike Hall have partnered with survey software specialist Askia to launch a unified qual/quant customer feedback software solution called Platform One. More

Firms Launch Open-Ended Response Authenticity Check

Apr 13 2015

Sampling, data collection and analytics firm SSI and identity validation specialist Imperium have partnered to launch a cloud-based tool called Real Answer, which aims to improve the authenticity and quality of open-ended survey responses. More

Confirmit Rolls Out Offline Field Interviewing Solution

Apr 10 2015

Research software firm Confirmit has developed a system to enable field researchers to conduct interviews offline, using their Android devices. More

Obituary: SPSS co-founder Norman Nie

Apr 7 2015

Political scientist Norman Nie, the co-founder of both SPSS and Knowledge Networks, died peacefully last Thursday after a long battle with cancer. He was 72 years old. More

MarketShare Buys Targeting Firm DataSong

Apr 2 2015

In the US, cross-media analytics firm MarketShare has acquired retail analytics technology and customer targeting specialist DataSong. Terms of the deal were not disclosed. More

Nielsen OCR Renamed 'Digital Ad Ratings'

Apr 2 2015

Nielsen has changed the name of its digital measurement tool Online Campaign Ratings to 'Nielsen Digital Ad Ratings', which it says better describes its total digital view, inclusive of mobile. The tool's user interface has also been upgraded. More

SurveyMonkey Rolls Out Benchmarking Service

Apr 2 2015

Online DIY research specialist SurveyMonkey has launched a new data offering, to help organizations understand how their performance stacks up against peers, competitors, industry segments and companies of similar size. More

wywy App Links TV Campaigns with Web Performance

Apr 2 2015

German-based TV ad tracking specialist wywy has launched an app to help advertisers measure the effect of TV advertising on web site performance. More

Launch Funds for Photo Insight Platform GlimpzIt

Apr 2 2015

In the US, consumer video poll platform Glimpzlt is launching out of beta with a $1.1m seed funding round. More

Seattle's Analytics Pros Hires New CEO

Apr 2 2015

In the US, digital analytics consultancy Analytics Pros has appointed former Pitney Bowes exec Vicki O'Meara as Chief Executive Officer, succeeding co-owner and Board member Charlotte Whitmore. More

Toluna Hires Ludovic Milet as APAC MD

Apr 1 2015

Online community and survey technology provider Toluna has appointed Ludovic Milet as Managing Director, APAC, based in Hong Kong and leading the business across the region. More

SMG Debuts Addressable TV Audience Tool

Apr 1 2015

Publicis-owned agency Starcom MediaVest Group (SMG) has launched a product called SMG Maps TV, combining 'addressable' television audience targeting with data on visits to physical locations. More

Federated Sample Shuffles Leadership Team

Apr 1 2015

Andy Ellis, President of sampling automation provider Federated Sample, has transferred to lead the firm's sample management and exchange business Fulcrum, where he will oversee product, sales and operations. More

Sprinklr Raises $46m, Expands Enterprise Solution

Apr 1 2015

In the US, social media management specialist Sprinklr has raised $46m to support its expansion into new product markets and geographies. The firm has also launched its 'Experience Cloud' enterprise social media solution. More

Neudesic Opens Big Data-Focused Center of Excellence

Apr 1 2015

Irvine, California-based technology company Neudesic has opened a Center of Excellence in Bangalore, India, focusing on the delivery of business solutions that help to realise the potential of big data. More

IBM to Pour $3bn into IoT Data Unit

Mar 31 2015

IBM is to invest $3 billion over the next four years to establish an Internet of Things (IoT) unit, which will capitalize on the company's expertise in gathering, combining and making sense of real-time data gathered from a variety of sources. More

Dapresy Opens Office in Toronto

Mar 31 2015

MR presentation and reporting specialist Dapresy has opened an office in Toronto, led by former Vision Critical exec Jonathon Ware as Vice President, Business Development, Canada. More

BARC Names Tech Advisor as it Prepares for Launch

Mar 31 2015

In India, broadcast audience measurement body BARC has appointed Dr Sumit Chowdhury as Technical Advisor, as it prepares for the launch its new audience measurement system next month. More

IRI Names UK Head of Grocery, Health & Beauty

Mar 31 2015

Retail data giant IRI has appointed former Hovis category exec Tim Dummer as UK Head of Grocery and Health & Beauty. More

MEC South Africa Hires Former Effective Measure MD

Mar 31 2015

WPP-owned media agency MEC South Africa has appointed former Effective Measure MD Alan Morrissey as Head of Analytics & Insights. More

Influencer Specialist Augure Gets $16m for Expansion

Mar 31 2015

Influencer engagement software developer Augure has raised $16m to finance expansion plans for its word-of-mouth (WoM) product, and to fund the opening of an office in New York. More

InstallTracker Gets Launch Funding

Mar 31 2015

London-based mobile ad tracking and app analytics start-up InstallTracker has raised $1m in seed funding, with which to launch its product, expand its team of developers, and open a 24/7 support division. More

In-Store Analytics Alliance for Nielsen

Mar 30 2015

Nielsen has announced a strategic alliance with RetailNext, which provides in-store analytics for bricks-and-mortar retailers. Nielsen becomes RetailNext's preferred channel for its service, which uses cameras and mobile tech to track shopper activities. More

EU Lawyer Suggests Facebook Fans Close Accounts

Mar 30 2015

A lawyer for the European Commission has told European citizens to close their Facebook accounts if they want to protect their private information from being accessed by the US intelligence services. More

Targeting Firm Acquired by WPP's Xaxis

Mar 30 2015

WPP's audience profiling and targeting division Xaxis is to acquire Action Exchange, Inc. (ActionX), a US-based multi-screen targeting business, with terms not disclosed. More

Cisco Joins Investors in Ad Targeting Firm Innovid

Mar 30 2015

Targeted video ad specialist Innovid has raised $10m in funding, in a round led by Cisco Investments, and says it will be used to enhance its product offering for brands and media agencies, and to continue growing its interactive and personalized video services. More

Telstra Buys Healthcare Analytics Firm Dr Foster

Mar 27 2015

Australian telecoms company Telstra has acquired UK-based healthcare data analytics specialist Dr Foster. While terms of the deal were not disclosed, the Sydney Morning Herald says 'market sources' value it at £20 - 25m. More

Ebiquity's Dan Soulas Launches Market Intel Group

Mar 27 2015

Dan Soulas, formerly US MD of media and marketing insights firm Ebiquity, has launched his own market intelligence and communications insight consultancy called Market Intel Group, near Philadelphia. More

LatAm Supply Chain Partnership for Nielsen

Mar 27 2015

Software and services provider NeoGrid has partnered with Nielsen to launch two new products for the Latin American supply chain market. More

Social Media Platform Cortex Launches Out of Stealth

Mar 27 2015

In the US, automated social media marketing platform Cortex has launched out of stealth with a $500k early-stage investment fund. More

Filling the Skills Gap for Data and Analytics

Mar 26 2015

Today we're launching a new recruitment site, 1potato, dedicated to opportunities for data and analytics professionals. Many readers and users of MrWeb / DRNO have been asking for something like it for years, and with the big data / data science boom, the time should be ripe. More

Lightspeed GMI Launches Quick Turn Insights

Mar 26 2015

In the US, WPP-owned online specialist Lightspeed GMI has launched Quick Turn Insights, a solution it claims can provide 'authentic feedback' in 24 hours. More

ESOMAR and GRBN Publish Online Research Guidelines

Mar 26 2015

Industry organisations ESOMAR and the Global Research Business Network (GRBN) have published new online research guidelines, which focus on ensuring the integrity of sample quality. More

Sellpoints Buys ReTargeter

Mar 26 2015

In the US, ecommerce technology provider Sellpoints has acquired audience modeling and targeting specialist ReTargeter for an undisclosed sum. More

Ad Targeter Nanigans Raises $24m

Mar 26 2015

In the US, ad targeting technology specialist Nanigans has raised $24m in a Series B round of funding, which it will use to expand its social media and mobile publisher channels and accelerate international growth. More

Tata Rolls Out General Election Twitter Aggregator

Mar 26 2015

IT services provider Tata Consultancy Services (TCS) has launched a smartphone app called ElectUK, which allows users to track, analyse and visualise Twitter conversations about the forthcoming general election. More

CIE Revenue Bounces Back

Mar 25 2015

In the UK, Chime's Insight & Engagement Group (CIE) has restored its revenues to the record 2012 level of £13.6m, after a substantial drop to £11.0m in 2013. More

Obituary: William 'Jay' Wilson

Mar 25 2015

William 'Jay' Wilson, the former Chairman and CEO of Roper Starch Worldwide, died on Sunday at his family home in New London, New Hampshire, at the age of 77 after a battle with pancreatic cancer. More

J.D. Power Launches Voice of Experience Solution

Mar 25 2015

In the US, automotive research specialist J.D. Power has launched a technology platform called VoX (Voice of Experience), to help companies continuously measure and manage their performance. More

Wunderman Names Global Chief Data Officer

Mar 25 2015

In the US, digital agency network Wunderman has given Gary Laben the role of Global Chief Data Officer, responsible for expanding its data assets, data management and analytics practices. More

People Pattern Debuts Audience Insights Platform

Mar 25 2015

Texas-based audience intelligence and segmentation specialist People Pattern has launched a platform called Audience Insights, which helps clients make sense of and draw insights from unstructured public data. More

Ad Monitoring App Launches in US

Mar 25 2015

A group of advertising executives based in Los Angeles has launched a cloud-based app called The Ad Auditor, to help businesses track the ROI of their campaigns in real-time. More

Catalina Promotes for Chief Data Officer Role

Mar 25 2015

In the US, point-of-sale data giant Catalina has promoted Dak Liyanearachchi to the role of Chief Data Officer, overseeing its Insights and Analytics division and the use of its database of shopper purchase history for behavioral insight. More

Falcon Social Gets Funds for Expansion

Mar 25 2015

Social media management and measurement platform Falcon Social has raised $16m in a Series B round of new funding, which will be used to support its plans for product development, innovation and expansion. More

Join the Dots Reports 25% Growth

Mar 24 2015

Manchester, UK-based agency Join the Dots has reported a 25% rise in annual revenue to £6.1m, driven by both existing clients and a number of new community contracts. More

Millward Brown Launches LinkNow for Digital

Mar 24 2015

Millward Brown has rolled out a rapid response copy-testing solution for digital advertising requirements, available through MR app store ZappiStore. More

AirSage Buys Traffic Data Provider Decell

Mar 24 2015

Population intelligence and analytics specialist AirSage has purchased Israel-based road traffic information provider Decell Technologies. Terms of the deal were not disclosed. More

Confirmit Partners with Translation Specialist

Mar 24 2015

Research software company Confirmit has partnered with translation specialist Language Connect to develop a solution called Connect Survey. The tool promises to save time and money for those co-ordinating MR and VoC programmes in multiple languages. More

AOL Expands Fourthwall Data Deal

Mar 24 2015

Online news and content provider AOL has expanded its relationship with TV data collection and analytics specialist Fourthwall Media, to provide viewer information from around two million US households and 90 designated market areas. More

People for Research Relocates in Bristol

Mar 24 2015

Bristol, UK-based People for Research has relocated its Usability and MR Participant Recruitment team to larger premises in the city, following a second consecutive year of business growth. More

Swiss MR Association Names New President

Mar 24 2015

Susan Shaw, the co-MD of GIM Suisse, has been elected as President of the Swiss Association of Market and Social Research (Verbands der Schweizer Markt- und Sozialforschung, or vsms). More

Strong Growth for YouGov

Mar 23 2015

UK-based online research firm YouGov has announced interim results for the six months ended 31st January, with revenue up 11% year-on-year to £36.2m - up 10% in organic terms - and adjusted profit before tax up from £3.0m to £3.5m. More

Rentrak TV Ratings Fail First MRC Audit

Mar 23 2015

In the US, standards body the Media Rating Council says Rentrak's national and local TV ratings products are as yet 'not sufficiently compliant with its standards', following more than a year of auditing. The two parties made positive statements and will continue to work towards accreditation. More

NatCen's Kevin Ford Joins ORC International

Mar 23 2015

Customer and employee research specialist ORC International has appointed brand and innovation specialist Kevin Ford, previously Director of Research at NatCen, in the newly created role of Head of Markets and Products Research in Europe. More

Starcom MediaVest Rolls Out PACE Panel Worldwide

Mar 23 2015

Media giant Starcom MediaVest Group (SMG) is expanding its PACE Panel platform, which combines media usage diary data, passive mobile usage data and custom research panel capabilities. More

Viralheat Buy Boosts Cision Social Media Offer

Mar 23 2015

Software company Cision has acquired San Mateo, CA-based social media analytics specialist and content marketing platform Viralheat, for an undisclosed sum. More

Location Marketer xAd Hires Key Personnel

Mar 23 2015

Location-based marketing specialist xAd has announced four senior hires: former Twitter exec Paul Gelb; former Facebook Director Lissette Fernandez; Reagan Nunnally, previously of Google; and James Davies, currently Chief Strategy Officer at outdoor ad firm Posterscope. More

GinzaMetrics Launches 'Social Intelligence Suite'

Mar 23 2015

San Francisco-based GinzaMetrics has launched a broad-ranging suite of social media intelligence tools, allowing marketers to analyse online conversations, and assess social media channels and their impact. More

Obituary: Larry Gold

Mar 20 2015

Laurence (Larry) Gold, the former publisher of market research industry journal Inside Research, has died at the age of 80 after a battle with cancer. More

BrainJuicer Axes Italian Office

Mar 20 2015

UK-based online specialist BrainJuicer has decided to close its office in Italy, which has made a 'significant' loss. The group as a whole published its formal results yesterday, confirming it had grown revenue just 1% in 2014, to £24.65m. More

comScore Launches Mobile Metrix in Columbia

Mar 20 2015

Digital audience measurement specialist comScore has announced the roll-out of its Mobile Metrix solution in Colombia, giving figures for smartphone and tablet audiences in the country via both apps and browsers. More

Macromill Appoints CTO and CFO

Mar 19 2015

Japanese-based online specialist Macromill has appointed IBM veteran Kuniko Ogawa as Chief Technology Officer and former General Electric exec Teruaki Kido as Chief Financial Officer. More

Court Square Completes Research Now Acquisition

Mar 19 2015

Private equity firm Court Square Capital Partners has completed its acquisition of Research Now. Financial terms of the transaction have not been disclosed. More

Communispace Names NYC Leader

Mar 19 2015

Online community specialist Communispace has appointed Jonathan Stinnett, former Research & Insights Director at banking group Citi, as Vice President and Managing Director of its New York City office. More

New Horizons for Confirmit in Australia and NZ

Mar 19 2015

Online MR software company Confirmit has introduced a new SaaS environment for its Horizons product in Australia and New Zealand. More

BrightRoll Integrates Yahoo Audience Ads

Mar 19 2015

US-based digital video ad services firm BrightRoll has made Yahoo Audience Ads available on its platform, giving clients exclusive Yahoo audience data through which to target consumers through video. More

Ad Tech Firms in '$100m' Merger

Mar 18 2015

New York-based ad targeting tech specialist AppNexus, in which WPP is an investor, is to acquire rival firm Yieldex, in a cash and stock deal said to be worth about $100m. More

Dataminr Hits Rich Seam, Plans International Growth

Mar 18 2015

New York-based social media analyst Dataminr has raised $130m in growth capital in a Series D financing round led by Fidelity Management and Research Company. More

Instantly Partnerships Add Geolocation Features

Mar 18 2015

Research and technology provider Instantly has announced partnerships with location-based mobile advertising specialist xAd and Vistar Media, which it says will expand its Ad Effectiveness offering. More

FocusVision Buys Research Reporter Platform

Mar 17 2015

Research technology and services group FocusVision has acquired Melbourne, Australia-based Insight Marketing Systems, creator of the Research Reporter SaaS platform. The buy is FocusVision's third in the last 12 months, as it seeks to round out its family of research offerings. More

Current and Future Inspire New UK Data Firm

Mar 17 2015

In London four former employees of Screen Digest have launched Ampere Analysis, a new company backed by a panel of investors. The firm aims to shake up the information sector with a combination of new methodologies and techniques based around big data. More

Nielsen Partners for Marketing Simulation Offer

Mar 17 2015

Nielsen has announced a deal with marketing technology firm Concentric which will provide its clients with a new system for brand and media planning. More

$65m for BI Firm Birst May Be 'Last' Private Funds

Mar 17 2015

San Francisco-based business analytics provider Birst Inc. has closed a $65m round of funding led by Wellington Management Co., adding to more than $90m raised previously. Money will go to sales and marketing, R&D and international growth. More

Meltwater Launches New Online Listening Tool

Mar 17 2015

Media intelligence provider Meltwater has launched a new solution monitoring and distilling online information for decision-makers in corporate communications and other functions. The service tracks editorial, blogs and social media postings. More

MRC Accredits Tremor Viewable Impression Measure

Mar 17 2015

US-based video ad tech company Tremor Video has won accreditation from the Media Rating Council (MRC) for a number of metrics including its video viewable impression measure. More

SSI Buys MRops

Mar 16 2015

Sampling, data collection and analytics firm SSI has agreed to purchase the majority of the assets of MRops, which supplier end-to-end research operations services to research agencies and consultancies. More

Expansive Sorrell 'Bids for dunnhumby'

Mar 16 2015

Reports say WPP has now made a bid for a majority stake in retail data powerhouse dunnhumby, with current owner Tesco apparently keen to retain a minority share. Separately, the media giant's CEO Sir Martin Sorrell is said to be 'in line for a £36m bonus'. More

One for Luck: Kristin Goes Solo

Mar 16 2015

MR entrepreneur Kristin Luck, previously President and CMO of US-based quant MR tech firm Decipher, has formally launched a consulting practice with a focus on strategic assistance for marketing measurement and tech businesses moving from one stage of growth to the next. More

Instar Hires Heads for New Business Units

Mar 16 2015

Pharma MR specialist Instar has appointed Art McKee in Philadelphia to head up its new US business unit, and Manfred Eberlein in Hamburg to oversee its new European business division. The firm has also hired ten new research and delivery team members. More

SurveyMonkey Hires Ex-Microsoft Man Tony Ward as ANZ MD

Mar 16 2015

DIY online research platform SurveyMonkey has appointed former Microsoft and LinkedIn exec Tony Ward as MD in Australia and New Zealand. More

Business Intelligence Firm Looker Raises $30m

Mar 16 2015

Santa Cruz, California-based SaaS business intelligence platform Looker has raised $30m in a Series B financing round. More

$24m for Expanding NetBase

Mar 16 2015

Social media analytics firm NetBase has completed a $24m round of Series E financing, which it will use to continue its innovation program and global expansion, and to develop key alliances. More

The Hive Gets $22m to Fund Data Science Start-Ups

Mar 13 2015

In the US, company incubator and accelerator The Hive has closed a $22m round of funding, which it will use to launch up to ten new companies focused on innovations in data science. More

Amazon Buys Internet of Things Platform 2lemetry

Mar 13 2015

In the US, online retail giant Amazon has acquired 'Internet of Things' (IoT) platform and tech firm 2lemetry, which helps companies make sense of captured data through predictive computation models and a configurable rules engine. Terms of the deal were not disclosed. More

CivicScience Adds Data Tools to InsightStore

Mar 13 2015

Polling software firm CivicScience has enhanced its InsightStore enterprise platform with the addition of tools for viewing, analyzing, and reporting on real-time and historic consumer research data. More

NewsHunt Acquires Mobile Analytics Platform Vauntz

Mar 13 2015

Bangalore-based news aggregator app NewsHunt has acquired mobile big data platform Vauntz. Terms of the deal were not disclosed. More

App Annie to Open in Singapore

Mar 13 2015

App store analytics firm App Annie is to open an office in Singapore, which will act as the centre of its operations across India and South East Asia, as well as Australia and New Zealand. More

Field Agent Raises $2m

Mar 13 2015

In the US, mobile research and retail data collection specialist Field Agent has raised $2m in a funding round, which it will use for expansion and new product development. More

BuzzCity Adds Mobile Targeting Feature

Mar 12 2015

Singapore-based mobile advertising network BuzzCity has developed a new feature called Attribute Clusters, which uses proprietary data from audience sampling to enable advertisers to target large demographic clusters. More

Enlight Gets Funds for 'Board Brief' Platform

Mar 12 2015

In the US, intelligence management software firm Enlight has raised $1.4m in seed funding, which it will use to launch its platform and to scale research and sales. More

Integral and Innovid Launch Video Viewability Measures

Mar 11 2015

New York-based advertising intelligence specialist Integral Ad Science has partnered with online video analytics specialist Innovid to offer advanced video viewability measures. More

Dentsu Aegis Buys Greek Agency Mindworks

Mar 11 2015

Marcoms giant Dentsu Aegis Network has acquired Greek digital agency Mindworks, which will now operate under the name Isobar-iProspect Advertising Services. Terms of the deal were not disclosed. More

Verve Gains Funds and Two Board Directors

Mar 11 2015

London-based online community specialist Verve has received an undisclosed amount of series A funding in a round led by investment firm Subito Partners, whose founders Geoff Westmore and Neil Brown join the Verve Board. More

Funds for Analytics Firms in US, UK and Australia

Mar 11 2015

Investment continues to flow into analytics companies: VoC predictive analytics firm First Insight, location-based social media specialist Geofeedia, people analytics company Culture Amp and prospect scoring firm Growth Intelligence have all announced funding wins so far in March. More

GfK Buys Stake in MR Tech Firm YouEye

Mar 10 2015

GfK has bought a stake in US-based MR sector technology provider YouEye Inc, strengthening its expertise in digital research. Terms of the deal have not been disclosed. More

US Senators Bring In Consumer Privacy Bill

Mar 10 2015

In the US, four Democrat senators have re-introduced a bill that if passed, will provide consumers with the right to stop data brokers from using, sharing or selling their personal information for marketing purposes. More

appFigures Data Integrated with Adobe Analytics

Mar 10 2015

Mobile app performance measurement specialist appFigures is now providing app store analytics data alongside other mobile marketing data within the Adobe Analytics platform. More

Salesforce Launches 'Predictive Decisions' Tool

Mar 10 2015

US software giant Salesforce has launched a new tool which analyzes customer engagement and proactively delivers new recommended content, products or offers to consumers. More

WPP Reports Good Year for Group, Slow Growth for DIM

Mar 9 2015

WPP has announced preliminary results for 2014 including like-for-like revenue up 8.2%, like-for-like net sales up 3.3%, and good profits - EBITDA grew 7.5% at constant currency. However like-for-like revenue in the firm's insight or 'Data Investment Management' division (DIM) was up just 0.6%. More

IBM Buy Fuels Watson Big Data Division

Mar 9 2015

IBM has acquired cognitive computing software firm AlchemyAPI, adding pace to the development of its analytics technologies and specifically the Watson unit launched a year ago. Terms of the deal were not disclosed. More

Caterpillar Buys Into Analytics Firm Uptake

Mar 9 2015

Heavy machinery giant Caterpillar has agreed a technology partnership with predictive analytics specialist Uptake, and taken a minority stake in the Chicago-based company. More

OnePoint Adds Features for SPSS Dimensions Users

Mar 9 2015

Mobile and online survey technology company OnePoint Global has enhanced its platform with new features for users of SPSS Dimensions, making it easier for them to script and deploy off-line and online surveys via any mobile channel. More

Kantar and IRI to Develop Retail Measurement Tools

Mar 6 2015

In the US, Kantar Shopcom has teamed up with retail data giant IRI to create a portfolio of solutions for all-outlet, multi-channel media planning, targeting and measurement, based on a traceable view of more than 95% of total US consumer packaged goods spending. More

Australia's OMA Adds Geo-targeting to Outdoor Measure

Mar 6 2015

In Australia, the Outdoor Media Association (OMA) has upgraded its MOVE out-of-home (OoH) audience measurement system with a number of new features, including the ability to target reports to more precise geographies. More

Twitter Taps Acxiom Data for Behavioral Targeting

Mar 6 2015

Twitter has expanded its partnership with enterprise data and analytics company Acxiom, to offer its advertisers improved targeting capabilities. More

US Office for Mobile Data Firm zeotap

Mar 6 2015

Berlin-based zeotap, a technology company that helps mobile network operators make use of their data assets, has launched a US office and hired former Sprint exec Serge Bushman to lead it. More

Makeover for Cello's Face

Mar 5 2015

Face CEO and founding partner Andrew Needham is stepping back from the day-to-day running of the business to become Chairman, ahead of a planned exit later in the year. He is replaced by COO and co-founder Job Muscroft. More

Integral Ad Science Buys Video Analytics Firm Veenome

Mar 5 2015

New York-based advertising intelligence specialist Integral Ad Science has acquired online video analysis service Veenome. Terms of the deal were not disclosed. More

Verve Adds iBeacon Tech to Panel App

Mar 5 2015

London-based online community specialist Verve has added Apple's iBeacon technology to its Community Panel app, allowing it to track individual members as they travel into and around stores fitted with the iBeacon device. More

Research Now Hires Five for Client Development Team

Mar 5 2015

Digital data collection provider Research Now has appointed five new staff for its Client Development team, in three different US locations. They include four twenty-year-plus Nielsen veterans. More

NewsCred Debuts Analytics Solution

Mar 5 2015

In the US, content marketing platform NewsCred has introduced a proprietary analytics solution called Audience Insights, which will offer a 360-degree view of the consumer 'content journeys' driving brand loyalty, conversions and sales. More

Beale and Russell to Share Chair at MRS

Mar 4 2015

In the UK, the Market Research Society (MRS) has elected Crispin Beale, CEO of Chime Insight and Engagement, and Danny Russell, UK General Manager of Business Intelligence at Telefonica, as its new joint Chairmen, replacing Richard Silman who took on the role last April. More

Nielsen Buys Audience Targeting Firm eXelate

Mar 4 2015

Nielsen has acquired New York-based audience targeting specialist eXelate, for an undisclosed sum. More

OnePoll Buys 2Brewarded Panel

Mar 4 2015

In the UK, OnePoll, which specialises in conducting online polls for PR purposes, has acquired panel provider 2Brewarded. Terms of the deal were not disclosed. More

GfK Partners with Travel Intelligence Firm

Mar 4 2015

GfK has partnered with travel intelligence specialist ForwardKeys, to offer clients a more 'holistic' view of the travel supply chain. More

RTB House Opens Office in Russia

Mar 4 2015

Targeting technology company RTB House has opened an office in Moscow, where it has appointed former Gemius exec Anton Melekhov as Country Manager. More

Vision Critical Expands in Australia

Mar 4 2015

Research community and survey tech firm Vision Critical has expanded in Australia, with the opening of a new office in Melbourne and a move to a new location in Sydney. More

Instantly and Vistar Media Ink Digital OoH Deal

Mar 4 2015

Recently rebranded research technology company Instantly has teamed up with mobile location-based platform Vistar Media, to measure the effectiveness of ad campaigns across out-of-home (OoH) media. More

Ensighten Names Thorogood CSO Following Anametrix Buy

Mar 4 2015

US-based web site tag management specialist Ensighten has appointed Pelin Thorogood as Chief Strategy Officer, following its acquisition of digital analytics firm Anametrix, where she was CEO. More

Macromill Launches in Mexico

Mar 3 2015

Japanese-based online specialist Macromill has announced the opening of an office in Mexico, led by Ricardo Cuéllar who joins as Managing Director for the region. More

Partners Launch Online Healthcare Chat Analysis Tool

Mar 3 2015

Surrey-based Media Marketing Research International (MMR) has partnered with technology firm Klood to launch an online listening and analysis solution called Brand Data Intelligence (BDI), for use across the healthcare sector. More

Madison Logic Extends B2B Targeting with BBN Buy

Mar 3 2015

New York-based B2B purchase intent data provider Madison Logic has acquired ad platform BBN Solutions for an undisclosed sum, and says it will combine BBN's display reach with its own data-driven targeting services. More

Consumer Privacy Bill 'Going Nowhere Fast'

Mar 2 2015

US industry body the MRA says it 'broadly shares' the goals behind President Obama's new Consumer Privacy Bill of Rights, but that in its current form the proposed legislation is 'too vague to endorse' and the Bill is 'likely going nowhere fast.' More

Hopper Steps into MD Role at OMR Globus

Mar 2 2015

Former SSI and Greenfield Online exec Ryan Hopper has joined research technology and panels specialist OMR Globus as Managing Director, Healthcare. More

Nielsen Sells More Shares

Mar 2 2015

Nielsen has announced a further sale of shares - around $360m worth of its common stock - in a secondary offering. More

Mirza's Curry Favour for Researchers in Need

Mar 2 2015

This month sees the return of the annual auction to help researchers who have fallen on hard times, run by the UK's Market Research Benevolent Association (MRBA). Prizes include MR conference and football tickets, as well as access to the culinary skills of one of the industry's best known salespeople. More

Buy and Launch for Mobile Ad Specialist Kochava

Mar 2 2015

Mobile campaign optimization firm Kochava has acquired predictive analytics specialist InferSystems, and announced the launch of the 'Kochava Optimization Beacon', an off-the-shelf predictive machine learning tool automating and optimising mobile ad campaigns. More

Collective Gets Patent for Multiscreen Targeting Tech

Mar 2 2015

New York-based multi-screen analytics specialist Collective has been granted a patent for technology which targets online ads to consumers based on their TV viewing habits. The software anonymously links linear television data to digital across multiple screens. More

Nielsen Plans Domicile Relocation to UK

Feb 27 2015

Nielsen is planning to move its legal domicile from the Netherlands to the UK in the third quarter of the year, in a bid to attract a broader group of investors from around the world. This change is not expected to significantly alter the firm's worldwide corporate tax rate. More

White House Names First US Chief Data Scientist

Feb 27 2015

The White House has appointed Dr DJ Patil as the first US Chief Data Scientist, to help 'maximize the nation's return on its investment in data'. More

TNS Launches ThinkTank Crowdsourcing Tool

Feb 27 2015

Global agency TNS has launched a mini crowdsourcing tool called ThinkTank, through which clients will be able to interact and debate with a carefully selected group of consumers on issues affecting their business. More

Sprinklr Buys Community Specialist Pluck

Feb 27 2015

In the US, social media management specialist Sprinklr has acquired community platforms specialist Pluck from parent company Demand Media. Terms of the deal have not been disclosed. More

Ipsos Merges ASI and MediaCT Units

Feb 26 2015

Ipsos has brought together its brand communication, advertising and media businesses under a new division called Ipsos Connect, which has replaced legacy brands Ipsos ASI and Ipsos MediaCT. More

Ipsos Plots 'New Way' after 'Unsatisfactory Year'

Feb 26 2015

Ipsos has reported a 2.2% increase in fourth quarter revenue to EUR 500.7m - a rise it describes as a 'timid return to growth' reflecting more favourable foreign exchange trends - and 'slight' organic growth of 0.8%. More

OMD Sets Up 'The Newsroom' Insights and Ideas Team

Feb 26 2015

In the UK, media agency OMD has set up a real-time insights and ideas team it is calling The Newsroom. To do so, it is partnering with Buzzfeed, The Guardian, Global Radio, Outbrain, Google and Facebook. More

Vision Critical Kicks Off 'Sports Fan Council'

Feb 26 2015

Customer intelligence software company Vision Critical has launched a platform called the 'Sports Fan Council', through which teams can harness the collective wisdom of their supporters. More

Research Now Hires Nielsen Veteran Doug Pierce

Feb 26 2015

In Chicago, digital data collection provider Research Now has appointed Nielsen veteran Doug Pierce as Senior Vice President of Client Development. More

New Reverb Tool Studies Online Reading

Feb 26 2015

US company Reverb, which develops software for personalization, recommendation and content analysis, has introduced an analytics tool called Reverb Insights, giving publishers an understanding of what people read online and why they read it. More

Talkwalker Social Media Analysis Rolled Out in US

Feb 26 2015

European social media monitoring and analytics platform Talkwalker has opened an office in New York, and hired former Kantar Media exec Todd Grossman as CEO Americas. More

comScore Launches Mobile Metrix in UK

Feb 25 2015

Digital specialist comScore has rolled out its mobile audience solution Mobile Metrix in the UK, providing measurement of total mobile audience behaviour across smartphones and tablets. More

Barbie Now Listens to Kids' Conversations

Feb 25 2015

Toy manufacturer Mattel has created a new Internet-connected Barbie doll, which listens and responds to children who talk to her via Wi-Fi and voice-recognition technology, records resulting conversations, and sends data to a team of researchers to be analyzed. More

Harding Becomes MRS Managing Director

Feb 25 2015

In the UK, the Market Research Society (MRS) has named Chief Operating Officer Debrah Harding as Managing Director, to reflect her enhanced role and responsibilities. More

Federated Sample Adds Former Research Now Director

Feb 25 2015

Sampling automation specialist Federated Sample has appointed former Research Now director Peter Costa as Executive Director, Client Development. More

Deutsch LA Hires Houldsworth to Lead Data Strategy

Feb 25 2015

US-based full service ad agency Deutsch LA has appointed analytics specialist Duncan Houldsworth as Executive Director of Data Strategy, in charge of the firm's Analytics team. More

Metamarkets Closes $15m Funding Round

Feb 25 2015

Real-time ad analytics platform Metamarkets has raised $15m in a funding round, adding to $28.5m already raised since the firm launched in 2010. More

Growing Macromill Plans New Offices and MR 'App Store'

Feb 24 2015

In Japan, consumer insights specialist Macromill has reported a 44% increase in 2014 revenue to 25 billion Yen (EUR 178m), reflecting its recent merger with Netherlands-based online research and analytics firm MetrixLab. Sales for the period were 31 billion yen (EUR 214m). More

Kantar Extends Israeli TV Measurement Contract

Feb 24 2015

The Israeli Audience Research Board (IARB) has extended Kantar Media's contract for television measurement until 2019. More

Research Panel Asia Names New CEO

Feb 24 2015

Tokyo-based Research Panel Asia (RPA) has promoted Masahiro Takanohashi to the role of Chief Executive Officer, succeeding Toshiki Sano who will continue to work for parent company Voyage Group (VG) as Head of Overseas Business. More

Predictive Intelligence Platform 6sense Raises $20m

Feb 24 2015

San Francisco-based predictive intelligence firm 6Sense has raised $20m in a Series B round of funding, adding to the $12m investment the company received when it launched out of stealth mode last May. More

Critical Research Buys RSM

Feb 23 2015

London-based qual and quant agency Critical Research has acquired insight and data collection firm RSM research, for an undisclosed sum. More

Kline and IRI Form Alliance

Feb 23 2015

Retail and healthcare data giant Information Resources Inc. has formed an alliance with MR and management consulting firm Kline & Company, to serve consumer healthcare clients including over-the-counter (OTC) drug companies. More

Crowdsourced Insights Launch for SA Creative Firm

Feb 23 2015

South African firm Springleap has announced the launch of a Creative Insights division, making use of crowdsourced insights to help brands understand local markets. More

Adobe and Salesforce Back Livefyre

Feb 23 2015

Marketing data giants Adobe and Salesforce have joined investors in social media marketing firm Livefyre, as part of a $47m injection of funding. Livefyre says it will use the money to continue developing its technology and for expansion, including internationally. More

Le Roy Exits IAB Australia Again

Feb 23 2015

In Australia, Gai Le Roy has stepped down from her role as Director of Research at the Interactive Advertising Bureau (IAB). More

Australian Government 'May Axe the Census'

Feb 20 2015

According to reports in the Australian media, Prime Minister Tony Abbott's government is considering canning the country's census, and replacing it with a smaller sample survey. More

Cardlytics Consolidates Atlanta Offices

Feb 20 2015

Cardlytics - whose technology tracks consumers' buying and rewards individuals according to their purchase behaviour - has moved its corporate headquarters to midtown Atlanta, following a recent $70m round of investment financing. More

Chute Launches Visual Insights Tool for Social Media

Feb 20 2015

US company Chute has launched a new solution allowing companies to tap into a real-time stream of consumer photos and videos shared on Twitter and Instagram, to uncover insights about their customers, brand and competitors. More

Sqrrl Gathers Funds for Big Data Platform

Feb 20 2015

Big data analytics firm Sqrrl has secured $7m in a Series B round of funding, which it is using to roll out an updated version of its enterprise platform. More

Upsight Extends Data-Driven Mobile Marketing Tool

Feb 20 2015

San Francisco-based mobile marketing and analytics firm Upsight has enhanced its 'Upsight Marketing' platform, allowing mobile marketers to create and execute data-driven campaigns. More

Revmetrix Secures Seed Funding

Feb 20 2015

Consumer insights specialist Revmetrix has secured $2.2m in seed funding, which it will use to launch its omnichannel data platform for retailers. More

Survata Introduces Consumer Feedback API

Feb 18 2015

San Francisco-based DIY online consumer survey specialist Survata has launched a consumer feedback API, through which developers can obtain answers to questions from their app on demand. More

US Launch for New Millward Brown Analytics Unit

Feb 17 2015

In the US, Millward Brown has launched a new business which brings together marketing science, strategic research and analytic consulting experts from its Marketing Science and MaPS (Marketing and Planning Systems) teams. More

Visible Measures Debuts '100% Viewable Video' Solution

Feb 17 2015

US-based video analytics firm Visible Measures has launched a '100% viewable video' solution, which it claims will guarantee the MRC and IAB viewability standard of 50% of pixels in-view for at least two continuous seconds. More

ISG Opens Dedicated Cloud Solutions Practice

Feb 17 2015

US-based technology insights, market intelligence and advisory services company ISG has set up a dedicated Cloud Solutions practice to help clients as they move work to the cloud. More

Marimedia Opens Taptica Office in NYC

Feb 17 2015

Israeli digital ad tech firm Marimedia has opened an office in New York, through its Taptica subsidiary, and hired Melissa Dickman to manage the office and lead sales initiatives on the East Coast. More

Ebiquity Buys Kruse's Stake in German Business

Feb 17 2015

Media and marketing insights firm Ebiquity has acquired Dietmar Kruse's minority stake in its German business, following his recent promotion to the role of CEO of Continental Europe. More

ORC Tool to Help Clients Get Customer-Centric

Feb 16 2015

ORC International has launched an off-the-shelf customer centricity tool, allowing client companies to assess and improve their performance. More

Former uSamp Exec to Lead Sales at Precision Sample

Feb 16 2015

US-based Precision Sample has appointed Susan Hwang Nanzer as Chief Revenue Officer and a member of its executive committee, overseeing global sales for the company. More

Six Promotions at dunnhumbyUSA

Feb 16 2015

dunnhumbyUSA has made six promotions in its Cincinatti office. Molly Pearson becomes Client Lead; Chelsea Oliver an Analyst; Neil Pharris Analysis Manager; Tim Stoll a Senior Business Analyst; Katie Vogt Senior Client Lead; and Sarayu Sarangan Senior Data Developer. More

Healthy Results for Newly Public IMS

Feb 13 2015

Pharma research and data giant IMS Health has announced results for the quarter and year ended December 31st 2014, including revenue up 6.2% to $678m in Q4 and 5.9% to $2,641m for the full year on a constant currency basis; and adjusted EBITDA up 8.5% and 9.5% respectively. More

'Zombie' Cookies Potential Headache for Verizon, Turn

Feb 13 2015

Telecoms giant Verizon and ad targeting company Turn are the subject of a potential class action privacy lawsuit over their use of ad tracking tools including 'zombie' cookies. More

Instantly Opens in NYC

Feb 13 2015

LA-based research technology company Instantly (formerly uSamp) has opened an office in central Manhattan, New York City, adding to its existing US location in Los Angeles. More

New CEO for Predictive Analytics Firm Loyalty Builders

Feb 13 2015

In the US, predictive customer analytics specialist Loyalty Builders Inc, has appointed Peter Moloney as its new CEO, effective 2nd February. He replace founder Mark Klein, who remains as Chairman and Chief Technical Officer. More

Language Connect Expands to Singapore

Feb 13 2015

Language Connect, a specialist in language translation and communication services for the market research industry, has opened an office in Singapore, where it has appointed Baxter Tan as Executive Director. More

Kantar Indian Hearing Adjourned Again

Feb 13 2015

Five months on from its last adjournment and more than a year after the announcement which triggered it, Kantar Media Research's appeal against Indian government guidelines affecting its TAM TV audience measurement service has been postponed once more, this time until May 12th. More

Kantar and comScore Strike Share / Partnership Deal

Feb 12 2015

In a deal with some similarities to the recent US tie-in with Rentrak, WPP is to take a 15% to 20% stake in comScore through its Kantar data and insight arm, while comScore acquires a number of Kantar assets in Europe. More

Nielsen Reports Flat 4th Quarter

Feb 12 2015

Nielsen has reported Q4 revenue up 1.4% to $1.6 billion. Excluding the impact of the Arbitron and Harris Interactive acquisitions, the increase was just 0.1%. However the firm notes that this was its 34th consecutive quarter of revenue growth. More

Fourth Quarter Caps Another Good Year for comScore

Feb 12 2015

Digital measurement specialist comScore has reported a 19% increase in its four quarter 2014 revenue to $89.1m on a pro forma basis, while full year revenue increased 18% to $325.2m. More

CMNTY Unveils DIY Community Building Platform

Feb 12 2015

Netherlands-based software provider CMNTY has launched a solution allowing researchers and marketers to build their own customised online communities for research or engagement projects. More

Norstat Names New MD in Germany

Feb 12 2015

European fieldwork group Norstat has appointed Marc Leimann as Managing Director in Germany, replacing Christoph Irmer who moves into the group position of Chief Marketing Officer. More

Meetrics Completes 'Seven-Figure' Investment Round

Feb 12 2015

European ad visibility measurement firm Meetrics has completed a round of funding, for use in international expansion and to strengthen the technical and operational teams at its Berlin headquarters. More

Invoke and AMS Merge

Feb 11 2015

US-based technology specialists Invoke Solutions and Academic Management Systems (AMS) have merged to create a new company, serving both the market research and academic sectors. Terms of the deal were not disclosed. More

Research Now Rejigs Leadership Team

Feb 11 2015

Digital data collection provider Research Now has made a number of changes in its executive leadership team, including the promotions of John Rothwell, Kathy Rowley and Melanie Courtright to C-suite and EVP roles. More

Former Nielsen Employee Sues for Text Harassment

Feb 11 2015

Former Nielsen employee Thomas Sook is suing the company for sending him 'at least 2,500' text messages since he left the company four years ago. More

AMAA Finds New CEO

Feb 11 2015

The Audited Media Association of Australia (AMAA) has appointed media industry exec Josanne Ryan as Chief Executive Officer, replacing Paul Dovas who has left after sixteen years' service. More

Roy Morgan and Qrious Link to Understand New Zealanders

Feb 11 2015

Roy Morgan Research has partnered with big data insights specialist Qrious to offer clients an in-depth understanding of the trends, needs and wants of New Zealanders, and the communities in which they live. More

Metrix Consulting Opens Office in Melbourne

Feb 10 2015

Australian business intelligence specialist Metrix Consulting has expanded to the East Coast, with the opening of an office in Melbourne. The office will be led by former GfK exec Asher Hunter, supported by Laura Millington. More

Market Cube Hires Roy Patel for European Push

Feb 10 2015

US online sample and research operations company Market Cube has set up an office in London, where it has appointed former Lightspeed Research exec Roy Patel as European Regional Head. More

New Yieldex Tool Predicts Viewable Impressions

Feb 10 2015

In New York, ad forecasting and analytics specialist Yieldex has launched a new solution allowing publishers to predict viewable impressions based on historical data. More

Instantly Launches 'Product Watch' Tool

Feb 10 2015

LA-based research technology company Instantly (formerly known as uSamp) has introduced a new crowd-sourced insights tool called Product Watch, which alerts brands about newly launched consumer products and tracks their performance across key metrics nationwide. More

Cint Adds Quidco Members to OpinionHub Platform

Feb 9 2015

In the UK, 70,000 members of cashback and rewards site Quidco have been integrated into the OpinionHub platform run by panel marketplace operator Cint. More

Media Research Veteran Paul Gold Joins Telmar

Feb 9 2015

In New York, media research veteran Paul Gold has joined ad planning and targeting software company Telmar as Vice President, Strategic Data Operations, with a remit to increase the capacity and speed of the firm's existing data solutions. More

Rentrak Reports Q3 Revenues Up 38%

Feb 6 2015

Film and television measurement specialist Rentrak has reported a 38% increase in revenue to $26.9m for the third quarter of fiscal year 2015 (ending December 31st, 2014), up from $19.5m in the same period of the previous year. TV Everywhere once again led the way with a 76% rise. More

Sanders Becomes CEO of Beyond Analysis Australia

Feb 6 2015

In Australia, behavioural insights firm Beyond Analysis has appointed ad agency veteran Jeff Sanders as Chief Executive Officer, replacing Neil Boulton who is leaving the company this month. More

TRG Hires Ipsos Veteran Robert Ceurvorst

Feb 6 2015

In the US, Robert Ceurvorst has joined Thoroughbred Research Group (TRG) as a Senior Methodologist, after 32 years at Ipsos, Synovate and predecessor company Market Facts. More

Rentrak Sells PPT Video Rental Arm for $7m

Feb 5 2015

Film and television measurement specialist Rentrak has raised $7m by selling its Pay Per Transaction (PPT) video rental arm to Vobile, a provider of video content identification, analytics and management services. More

Jennifer Sproul Leaves MRS for Opinion Matters

Feb 5 2015

UK agency Opinion Matters has hired former Market Research Society (MRS) director Jennifer Sproul for the newly created position of Head of Client Services. More

Ad Researcher Ameritest Opens Brand Consulting Unit

Feb 5 2015

In the US, advertising research specialist Ameritest has opened a Brand Consulting division, to help clients define what their brands stand for. More

Marimedia Rolls Out Mobile Behaviour Analytics Tool

Feb 5 2015

Israeli digital ad tech firm Marimedia has launched a tool analysing mobile user behaviour and demographics for the purpose of mobile ad campaign targeting. More

Manthan Raises Funds to 'Consumerize' Analytics Tools

Feb 5 2015

Manthan Systems, which provides business intelligence (BI) and analytics solutions for the retail and consumer goods industries, has raised an undisclosed amount of Series D funding, some of which it says will help to 'consumerize' its analytics portfolio. More

Nielsen to Open 'Asia Innovation Centre'

Feb 4 2015

In Singapore, Nielsen is investing an initial sum of $SG 14m over the next five years in the launch of an 'Asia Innovation Centre', to encourage the development of new research and measurement techniques for organisations operating across the continent. More

Millward Brown Promotes and Hires in Shanghai

Feb 4 2015

Brand, media and comms researcher Millward Brown has promoted Chirantan Ray to the role of Managing Director in its Shanghai office; and appointed Robert Fuchs as Head of Media and Digital for Greater China and North Asia - also based in Shanghai. More

Social Media Analytics Firm tracx Raises $18m

Feb 4 2015

In the US, social media analytics specialist tracx has secured an $18m Series C round of financing, which it will use to drive product innovation, hire new staff, and fund the launch of additional global offices. More

M3 Debuts Medical Conference Research Service

Feb 4 2015

Healthcare fieldwork firm M3 Global Research has introduced a new service to provide market research to physicians who are attending specific medical conferences. More

Vizury Launches Gamer Retargeting App

Feb 4 2015

Ad targeting and retargeting specialist Vizury has launched a retargeting app for the mobile gaming space. More

Sainsbury's Veteran Kirstin Knight Joins Worldpanel

Feb 3 2015

In the UK, Sainsbury's veteran Kirstin Knight has joined Kantar Worldpanel, to manage the Grocery Retail division. More

Cint Launches 'Access Pro' Project Management Tool

Feb 3 2015

Research technology firm and panel marketplace operator Cint has launched a sample supply management solution called Access Pro, to provide researchers and panel owners with 'total control' of the delivery process. More

Morpace Appoints ORC Veteran

Feb 3 2015

In the US, full service agency Morpace has appointed Opinion Research Corporation veteran Gerard Miodus as a Vice President. More

Orgs Launch Social Media Measurement Guide

Feb 3 2015

A new guide which takes a fresh look at measuring social media impact has been launched by industry bodies the MRS (Market Research Society), IPA (Institute of Practitioners in Advertising), and The Marketing Society, working with Facebook and Twitter. More

Omnicom's DAS Buys Digital Specialist TLGG

Feb 3 2015

Omnicom's DAS Group of Companies has acquired Berlin-based digital consulting and transformation agency TLGG. Terms of the deal were not disclosed. More

Three Senior Hires for NPD Group

Feb 3 2015

US-based retail tracking provider The NPD Group has appointed Robby Hart as Head of Analytics and Modeling; Steve Thornberry as Senior Vice President of Solutions Consulting; and Jim Hirshfield as Senior Vice President of Solutions Architecture. More

uSamp Becomes Instantly

Feb 3 2015

LA-based research technology company uSamp is changing its name to Instantly, Inc. While planning substantial investment in its sample business, the firm says the new name will allow it to grow this in tandem with its burgeoning insights platform. More

Simon-Kucher Reports Revenue Rise, Plans to Hire 200

Feb 2 2015

German-based product, pricing and marketing strategy specialist Simon-Kucher & Partners has announced a 13.5 percent revenue rise for 2014, to EUR 172m, and says it has ambitious plans for this, its 30th anniversary year, including revenue of more than EUR 200m and the hiring of 200 new employees. More

Médiamétrie Launches TV Twitter ratings

Feb 2 2015

French company Médiamétrie has become the latest ratings supplier to release a Twitter TV Ratings tool, in partnership with the microblogging leader. More

OfficeReports Adds Excel Menu

Feb 2 2015

Danish software product OfficeReports, which turns Microsoft PowerPoint and Word into 'a complete data analysis and reporting suite for surveys', has upgraded and is now available within Excel. More

Birdzi Partners for Enhanced Shopper Targeting

Feb 2 2015

In the US, location analytics firm Birdzi has partnered with ProLogic Retail Services to allow retailers to deliver personalized offers to shoppers at the checkout. More

GfK Sales Down in 2014

Jan 30 2015

GfK has reported a 2.9% drop in annual sales to EUR 1.451 billion from EUR 1.495 billion the previous year. Currency effects accounted for a 0.9% reduction: in organic terms, sales were down by 2.1%. More

Dentsu Aegis Buys Into Social Media Agency WATConsult

Jan 30 2015

Marcoms giant Dentsu Aegis Network has acquired a majority stake in India's social and digital media agency WATConsult. Terms of the deal have not been disclosed. More

Newsworks Shortlists Bidders for New Audience Measure

Jan 30 2015

London-based newspaper marketing body Newsworks has embarked on the second phase of a formal process to find suitable partners for a new audience measurement system. More

MR Recruiter Hasson Associates Hires Two

Jan 30 2015

UK-based market research staff recruitment specialist Hasson Associates has appointed Stephanie Richards as a Senior Associate and Alex Giurgiu as an Associate. More

TapInfluence Connects with Multi-Cultural Influencers

Jan 30 2015

In the US, influencer marketing specialist TapInfluence has partnered with multi-cultural online network Blogalicious, to add Latino, African-American, and Asian-American content creators to its own platform. More

Colin Strong Leaving GfK to Join Verve

Jan 29 2015

Colin Strong, UK Head of Industry, GfK, is leaving at the end of March after nineteen years with the business, to join online communities specialist Verve in the newly created position of Managing Director of Verve Ventures. Meanwhile GfK has announced three senior appointments of its own. More

Targeting Firm Rocket Fuel Opens in Brazil

Jan 29 2015

US-based real-time targeting firm Rocket Fuel has expanded to Latin America with the opening of a new office in São Paulo, Brazil. More

Havas Merges Data Agencies to Create Helia

Jan 29 2015

The Havas Creative Group is merging its data agencies Havas EHS and Havas Discovery into a new brand called Helia, which will have combined data-related revenue of more than $70m, and 700 staff including more than 200 data scientists. More

Cint Hires and Promotes in US

Jan 29 2015

In the US, research technology and panel exchange operator Cint has made a number of staff changes, including the appointment of two sales reps and a marketing specialist, and four senior promotions. More

Prophet Adds Insights and Analytics Leaders

Jan 29 2015

In New York, brand strategy and marketing consultancy Prophet has appointed Christine Brandt Jones as a Partner in its Insights practice, and Shiv Gupta as a Partner in its Analytics division. More

Cognitive Networks Gets Patent for Content ID System

Jan 29 2015

Cognitive Networks, which provides automatic content recognition (ACR) for Smart TVs, has received a patent for its system and methodology for the real-time identification of TV ads and other content. More

Nielsen and ResponseTek Launch New CEM Platform

Jan 28 2015

Nielsen has partnered with customer experience management (CEM) software provider ResponseTek to create a solution called the Nielsen Listening Platform, which measures and analyses customer feedback as it happens. More

Verve's Half Dozen Hires Include Flower of Research Now

Jan 28 2015

London-based online communities specialist Verve has hired former Research Now exec Pete Flower for the newly created role of Community Development Director, focused on delivering community panel innovation. The company has also recruited five other new members of staff. More

MARSC Promotes Shaw, Appoints Molloy

Jan 28 2015

Surrey, UK-based MR community and panel management tech company MARSC has promoted Allan Shaw to the position of Director of Sales & Marketing, while appointing industry veteran Pat Molloy as a non-executive member of its Board. More

Beckon Raises $13m to Develop Data Platform

Jan 28 2015

Marketing data management and analytics software developer Beckon has closed a $13m round of Series B funding, which it will use to continue development of its platform. More

dunnhumby Ventures Invests in iBeacon Specialist

Jan 28 2015

dunnhumby Ventures has participated in a $1.2m seed investment in Dublin-based mobile marketing specialist Pulsate, which uses iBeacon technology to send customers messages and promotions relevant to their current location. More

Private Equity Firm Invests in Research Now

Jan 27 2015

Private equity firm Court Square Capital Partners is to acquire an undisclosed number of shares in digital data collection specialist Research Now from a group of the latter's shareholders. Financial terms of the transaction have not been released. More

MRS Hires Director of Policy and Standards

Jan 27 2015

In the UK, the Market Research Society (MRS) has appointed non-practising barrister Dr Michelle Goddard as Director of Policy and Standards, to work alongside other regulatory authorities and public and professional trade bodies to ensure best practice across the sector. More

Tradedoubler Buys Retargeting Firm Adnologies

Jan 27 2015

Stockholm, Sweden-based performance marketing company Tradedoubler has acquired Adnologies, a provider of ad retargeting technology based in Hamburg, Germany. Terms of the deal were not disclosed. More

adMingle Spreads Influencer Network to Singapore

Jan 27 2015

European social media influencer network adMingle has expanded to Asia, with the roll-out of its service in Singapore. More

Microsoft Buys Predictive Analytics Firm Revolution

Jan 26 2015

Microsoft is spending an undisclosed sum to acquire statistical computing and predictive analytics firm Revolution Analytics. More

Rapid Growth for Big Data Firm Explorys

Jan 26 2015

Cleveland, Ohio-based healthcare big data firm Explorys is to recruit eighty people, growing its headcount to more than 200. More

Wipro, Software AG Launch IoT Analysis Tool

Jan 26 2015

German tech firm Software AG and India-based services giant Wipro have joined forces to develop a platform for streaming analytics providing real-time intelligence for the Internet of Things (IoT) market. More

Telecoms CEM Firm Upgrades Offer

Jan 26 2015

Guildford, UK-based SpatialBuzz, which provides customer experience analytics and service monitoring solutions for the telecoms sector, has enhanced its cloud-based CEM (Customer Experience Management) platform with the release of HDAnalytics+. More

Launch and Funding for Trendspotter Taykey

Jan 26 2015

Trends-based ad targeting firm Taykey has launched a new marketing platform which it says allows clients 'to apply trends-based insights throughout their businesses'; and has announced $15m in new funding. More

Cordes Leaves Repucom in European Restructure

Jan 23 2015

Sports marketing research group Repucom has commenced a restructure of its business operations in Europe, including the departure by mutual consent of President Europe Marcel Cordes. Meanwhile Alexandre Callay has joined as Global Director Media Research and Content. More

Partners Link Social Media, Off-line Word of Mouth

Jan 23 2015

Analytic Partners has teamed up with social media consultancy Converseon and word of mouth (WoM) research firm Keller Fay Group to launch a new solution called Integrated Social Exploration Modeling (ISEM), combining on- and off-line data and marketing mix modeling to assess the value of WoM. More

Ipsos Loyalty Veteran McNerney Leaves Group

Jan 23 2015

In the US, Ipsos MarketQuest President Matt McNerney has left the group to pursue other opportunities. McNerney joined Ipsos seven years ago as President of its Loyalty Division. More

Pinterest Buys Ad Tech Company Kosei

Jan 23 2015

Image-based social media site Pinterest has acquired Kosei, a US-based targeting and recommendation tech company, for an undisclosed sum, as it looks to further develop its own advertising proposition. More

Five Join Fast-Growing eDigital

Jan 23 2015

UK-based Voice of the Customer specialist eDigitalResearch has strengthened its technical and insight teams with five new hires - including Liz Boffey as a Research Director - and four promotions. More

Verto Launches Digital Device Data Service

Jan 23 2015

Multi-screen digital media measurement firm Verto Analytics has announced a new service tracking ownership and usage of digital devices, Verto Device Watch. More

Nielsen Buys Digital Content Specialist Brandbank

Jan 22 2015

Nielsen has announced the acquisition of Brandbank, which collects, manages and distributes FMCG product and brand image content, via digital means, for retail syndication across in-store, print promotional and e-commerce platforms. More

Millward Brown Launches Quick TV Copy Testing Tool

Jan 22 2015

Millward Brown has launched a rapid copy-testing solution for TV, LinkNow, promising results in as few as six hours. Based on the firm's well known Link solution, the new product is available through MR app store ZappiStore. More

Kantar Extends Romanian TV Audience Contract

Jan 22 2015

Kantar Media has extended its contract providing TV audience measurement in Romania, until the end of 2019. The win follows a competitive tender process by ARMA, the country's television joint industry committee, and comes three years to the month after the current contract began. More

comScore Adds 'Trust Profiles' to Programmatic

Jan 22 2015

comScore has launched a new service promising media buyers the ability to use the firm's key advertising metrics directly in programmatic trading platforms. More

Music Data Service 'Bought' by Apple

Jan 22 2015

Apple has reportedly acquired UK-based music analytics start-up Semetric, provider of the Musicmetric tool which allows music industry clients to track sales, downloads and social media metrics for their artists. More

New US Offices for Annik

Jan 22 2015

India-based MR technology and operations company Annik is moving into a new and larger space in Bellevue, WA, USA, allowing for growth and providing optimised service for US clients. More

Microsoft Buys Text Analytics Firm Equivio

Jan 21 2015

Software giant Microsoft has acquired Israeli legal text analysis firm Equivio for a reported figure of between $150m and $200m. More

Nielsen and INTAGE Form Joint Venture in Japan

Jan 21 2015

Nielsen and Japanese researcher INTAGE are forming a joint venture company called Nielsen-INTAGE DigtalMetrics, to develop cross-platform ad effectiveness solutions. The new firm will be officially launched on 1st April. More

Pat Molloy Becomes Data Liberation CEO

Jan 21 2015

In the UK, MR technology consultancy Data Liberation has appointed industry veteran Pat Molloy as Chief Executive Officer, replacing founder Chris Morgan, who has moved to the role of Chairman and COO. Separately, Daniel Bailey becomes CTO and Deborah Whitworth CFO. More

Measurement Firm AppsFlyer Raises $20m

Jan 21 2015

Mobile app measurement, attribution and campaign analytics platform AppsFlyer has raised $20m in Series B funding, which it will use to further develop its platform and open new offices. More

RichRelevance Names New CEO

Jan 21 2015

Personalized shopping recommendation specialist RichRelevance has promoted Eduardo Sanchez to Chief Executive Officer, replacing founder David Selinger who will continue to serve on the Board of Directors. Meanwhile Bill Pearce has been elected Executive Chairman of the Board. More

YouGov UK CEO Tim Britton Departs

Jan 20 2015

YouGov UK CEO Tim Britton has left the company after seven years, to pursue 'the next stage of his career'. He is replaced on an interim basis by Chief Strategy Officer Alex McIntosh. More

Rentrak and Kantar Link Retail and TV Viewing Data

Jan 20 2015

Film and television measurement specialist Rentrak has partnered with Kantar's data integration, analytics and insights division Kantar Shopcom, to integrate retail purchase data with TV viewing information. More

Video Measurement 'First' for comScore

Jan 20 2015

In the US, digital measurement specialist comScore has introduced a tool called Video Metrix Multi-Platform, which it says is the first syndicated product to provide a single, unduplicated measure of video viewing across desktop, smartphone, tablet, and 'over-the-top' (OTT) devices. More

Kantar Hires BBC Exec as MD, UK TV & Video Measurement

Jan 20 2015

In London, Kantar Media has hired former BBC director Margo Swadley for the new role of Managing Director, UK TV & Video Measurement. More

Lightspeed GMI Extends Reach of 'Honesty Detector'

Jan 20 2015

WPP-owned Lightspeed GMI has expanded its online respondent validation product Honesty Detector to 27 markets across the Americas, EMEA and Asia Pacific. More

Ad Platform Admedo Buys Retargeting Firm Dispop

Jan 19 2015

British ad management company Admedo has acquired New York-based online advertising and retargeting specialist Dispop. Terms of the deal were not disclosed. More

Australian Office and German Appointment for Dapresy

Jan 19 2015

MR tech provider Dapresy has opened a new office in Brisbane, Australia, led by former Sprout Research MD Heath Adams. The firm has also hired former TNS director Alexander Skorka to lead its office in Germany. More

Ugam Appoints Three in New York

Jan 19 2015

In New York, managed analytics firm Ugam has appointed former Nielsen SVP Robert Clark as Business Strategy Consultant and former All Global director Angela Park as Sales Director, while Sau Lam joins as the firm's new Client Director. More

MediaMath Opens Madrid Office

Jan 19 2015

US-based digital marketing specialist MediaMath has opened an office in Madrid, where it has appointed Gonzalo García as Country Manager. More

BioInformatics Rolls Out Interactive Data Tools

Jan 19 2015

Life science industry research and advisory firm BioInformatics has launched a cloud-based analytics tool called Interactive Market Intelligence, through which end users can filter, create and export views of data. More

BrainJuicer Reports Flat 2014 Revenue

Jan 16 2015

UK-based research innovator BrainJuicer has announced a 1% increase in revenue to £24.6m in 2014. However, the firm said it had performed well in the US, where revenue increased by some 5%-6% on a constant currency basis. More

Mobile MR Tech Firm RealityMine Raises $2.5m

Jan 16 2015

In the UK, mobile MR technology and consumer analytics specialist RealityMine has secured $2.5m of new investment funding, which it will use to recruit additional technical, sales and client support staff at its Manchester headquarters. More

Ipsos Unveils Digital Approach to Concept Testing

Jan 16 2015

Innovation and forecasting business Ipsos InnoQuest has introduced a digital approach to concept testing, which provides consumers with 'swipe-able' concepts, shortened surveys, and a choice of devices. More

Big Data Firm Kinetic Buys Digital Marketing Agency

Jan 15 2015

In the US, big data analytics and software solutions firm Kinetic Supply Company has acquired digital marketing agency Brockton Creative Group, for an undisclosed sum. More

Meetrics Gains MRC Approval for Ad Attention Monitor

Jan 15 2015

European firm Meetrics has been accredited by the Media Rating Council (MRC) for the viewable ad impression measurement in its Ad Attention Monitor product - for both display and video ads. More

MediaMath Names APAC MD

Jan 15 2015

US-based digital marketing specialist MediaMath has appointed Rahul Vasudev as Managing Director for the APAC region. More

UX Agency Foolproof Buys Creative Tech Firm Knit

Jan 14 2015

In the UK, user experience design agency Foolproof has acquired personalisation and targeting technology specialist Knit for an undisclosed sum. More

Reddy to Replace Puliyel as IMRB President

Jan 14 2015

In India, Kantar-owned IMRB International has announced that SVP Preeti Reddy will take over as President from Thomas Puliyel, when he retires in August. The firm has also announced a number of other changes to its management team. More

TBA Hires in Sydney, Shanghai and London

Jan 14 2015

UK-based behavioural economics specialist The Behavioural Architects (TBA) has appointed Nikii Dahlgren in Sydney, Natasha Xue and Lynette Xu in Shanghai, and Andreea Balica and George Deane in London. More

Nebu Expands to US Through thinqonline Partnership

Jan 14 2015

Netherlands-based data collection software developer Nebu has partnered with MR software, services and solutions provider thinqonline, to establish a presence in the US. More

Former Tesco CEO Drives Purple WiFi Funding

Jan 14 2015

In the UK, guest WiFi provider Purple WiFi has raised $5m in a funding round led by former Tesco CEO Sir Terry Leahy. The investment will be used for international expansion, targeting EMEA, APAC and the Americas. More

Dub Appoints Stracey as Chief Inspiration Officer

Jan 14 2015

London-based online research software and services provider Dub has appointed Dan Stracey as Chief Inspiration Officer. More

App Re-targeting Firm Accengage Raises $3m

Jan 14 2015

Paris, London and Tokyo-based app re-targeting specialist Accengage has raised $3m in funding, which it will use to expand its team and develop new product features. More

Offerwise Expands to Brazil

Jan 13 2015

Research and sampling firm Offerwise has opened an office in Brazil, and is planning to expand its LatAm presence further through investment in additional personnel and panel capabilities, including a mobile research application. More

CrowdTwist Names New CEO

Jan 13 2015

New York-based CrowdTwist, which develops loyalty programs as a means of gathering data about customers' multi-channel behavior, has appointed tech sector exec Scott Matthews as Chief Executive Officer. More

BirdEye Rolls Out Reputation Analytics

Jan 13 2015

Online reputation management specialist BirdEye has added an Enterprise Analytics engine to its platform, to provide clients with insights into customer sentiment, operational metrics, and reputation trends. More

Rentrak Receives New Patent for STB Viewing 'Drops'

Jan 13 2015

US-based audience measurement specialist Rentrak has been granted another patent for a solution which detects and corrects TV viewership levels caused by missing or 'dropped' set-top box viewing information. More

FocusVision Buys MR Technology Firm Decipher

Jan 13 2015

In the US, webcam-enabled focus group provider FocusVision has acquired quant MR tech firm Decipher, for an undisclosed sum. More

Fractal Analytics Buys Mobius Innovations

Jan 12 2015

San Mateo, California-based advanced analytics provider Fractal Analytics has acquired Mobius Innovations, a personalized customer intelligence specialist, for an undisclosed sum. More

Social@Ogilvy Names Hong Kong Leader

Jan 12 2015

Ogilvy & Mather's social media commerce, online listening and impact analysis practice has appointed Samson Choi as General Manager in Hong Kong. More

Red Ventures Lands $250m Investment

Jan 12 2015

In the US, marketing technology and data analytics firm Red Ventures has secured a $250m round of funding, which it will use to expand the business into new markets across the country and internationally. More

Marketing Sciences Unlimited Promotes Four

Jan 12 2015

UK agency Marketing Sciences Unlimited has promoted Deborah Hall and Gerry Curtis to Research Director, Sadie Buckingham to Associate Director, and Becky Hutchins to Senior Research Executive. More

dunnhumbyUSA Hires and Promotes

Jan 12 2015

In Cincinnati, retail analytics giant dunnhumbyUSA has appointed Michael Whynott as Senior Associate Custom Insights, and Liz Yauch as Associate Custom Insights. The firm has also promoted four members of the team. More

Dun & Bradstreet Buys B2B Data Firm NetProspex

Jan 9 2015

In the US, commercial information company Dun and Bradstreet (D&B) has acquired B2B data specialist NetProspex for $125m. More

Nielsen Audio and Saga Settle Copyright Case

Jan 9 2015

Nielsen Audio has reached an agreement with broadcast company Saga Communications and its affiliate Lakefront Communications over a copyright infringement action brought by Arbitron. More

Sorenson and Neustar Link for TV Audience Insight

Jan 9 2015

In the US, digital TV and video solutions provider Sorenson Media has partnered with business information and analysis specialist Neustar, to provide 'better insight' into TV audience viewing patterns and behaviour. More

Enoch Replaces McDonough as Nielsen Audience SVP

Jan 9 2015

Former ESPN media researcher Glenn Enoch has joined Nielsen as Senior Vice President of Audience Insights in New York, replacing Pat McDonough who retired at the end of last year. More

KSS Retail Launches Pricing and Promotions Tools

Jan 9 2015

In the US, dunnhumby-owned price modeling and customer insight firm KSS Retail has introduced two features to help merchandising and category management teams integrate customer science and big data analytics into their pricing and promotions initiatives. More

Tesco Confirms dunnhumby Review

Jan 8 2015

Supermarket giant Tesco has confirmed it has appointed investment bank Goldman Sachs to explore options for its data analytics business dunnhumby - language which usually indicates a forthcoming sale. More

Change of CEO for Social Media Firm Blue Calypso

Jan 8 2015

Mobile consumer engagement and advocacy platform Blue Calypso has promoted founder Andrew Levi to the role of Chief Executive Officer, replacing Bill Ogle, who will remain as Chairman of the Board. More

Tookitaki Wins Funds to Roll Out Forecasting Model

Jan 8 2015

Singapore and Bangalore, India-based marketing intelligence firm Tookitaki has raised $1m in seed funding, which it will use to expand into new regions including Australia, New Zealand, Japan and Southeast Asia. More

HCD Rolls Out Neuroscience Methods in China

Jan 7 2015

US-based marketing and communications specialist HCD Research is introducing its integrated cognitive and applied neuroscience market research services across China. More

Obituary: Philip Converse

Jan 7 2015

Philip (Phil) Converse, Professor Emeritus of Sociology and Political Science at the University of Michigan, died on December 30th in Ann Arbor, Michigan, at the age of 86. More

Beyond Verbal Unveils 'Empath App'

Jan 7 2015

Tel Aviv, Israel-based emotion analytics specialist Beyond Verbal has introduced 'The Empath App', allowing users to track and analyse their personal emotional wellbeing via their smartphones. More

Tonic Insight Launches 'Express' Qual Tools

Jan 7 2015

London and New York-based Tonic Insight, formed last year from the merger of consumer-focused Spring Research and its online communities specialist Tuned In, has launched a suite of online qual tools promising rapid delivery of results. More

WPP 'Poised for dunnhumby Bid'

Jan 6 2015

WPP is preparing a bid for retail data giant dunnhumby, according to reports. Troubled current owner Tesco is said to be considering the sale of the Clubcard operator, valued by analysts at up to £2bn. Separately, WPP has invested $250m in new sports marketing firm Bruin. More

Havas to Develop Targeting Based on Musical Taste

Jan 6 2015

Marketing services conglomerate Havas has partnered with Universal Music Group (UMG) to develop targeting based on individuals' musical taste. More

Growth and Senior Promotions for BrainJuicer

Jan 6 2015

UK-based research innovator BrainJuicer Group has announced senior internal promotions in the Americas and Europe and the opening soon of an office in Miami. More

UK Office for 20|20

Jan 6 2015

Global research tech and services company 20|20 Research has opened a UK office from which it will service its online qual offerings throughout EMEA. FocusVision veteran David Chandler will head up the new location in Tunbridge Wells, Kent. More

Health Data Firm Files for $500m IPO

Jan 6 2015

Maryland, USA-based healthcare analytics technology company Inovalon Holdings Inc has filed with US regulators to raise up to $500m in an IPO. More

Cint Gears Up for Growth with New CEO

Jan 5 2015

Research technology and panel exchange operator Cint has appointed Morten Strand as its new CEO, replacing Bo Mattsson who it says will 'remain on the board and continue to be a strong influence in the company'. The company plans 'rapid growth' in 2015, led by US expansion. More

Growth Funds for UniversalSurvey / SHC

Jan 5 2015

New York City MR firms UniversalSurvey and SurveyHealthCare have completed an equity and debt funding round, for use in developing their current platforms and for planned M&A activity. More

Monsoon Links In-Store and Online Shopper Data

Jan 5 2015

UK high street fashion chain Monsoon Accessorize is combining shoppers' online and in-store purchasing history to offer personalised offers to them in-store. More

Vigorous Growth for Verve

Jan 5 2015

London-based online communities specialist Verve has announced rapid growth in the final quarter of 2014 - detailing no fewer than 22 appointments - and ambitious plans for 2015. More

TNS Hires UK Methods and Sampling Leader

Jan 5 2015

TNS UK has appointed former Quadrangle exec Jamie Burnett as Director of Survey Methods and Sampling. More

A Very Merry Christmas and a Happy New Year!

Dec 24 2014

From all of us at MrWeb and Daily Research News to all of you, our readers and friends around the world, a very Merry Christmas and a Happy New Year. Thanks for your support in 2014! More

SeaChange Buys Social Media Analyst Timeline Labs

Dec 24 2014

In the US, multi-screen software firm SeaChange International has acquired social media analysis specialist Timeline Labs for $14m in cash, $8m in SeaChage shares, and up to $2.5m more in performance-based stock. More

Dub Relocates in London

Dec 24 2014

London-based online research software and services provider Dub is relocating to new offices off City Road at the beginning of January, in preparation for an increase in headcount. More

Integral Hires Former Google Exec in NYC

Dec 24 2014

New York-based advertising intelligence specialist Integral Ad Science has appointed former Google exec Dave Marquard as Director of Product Management, Publisher Products. More

Intelligent Optimisations to Grow Team

Dec 24 2014

Plymouth, UK-based online ad targeting firm Intelligent Optimisations has received a £250k grant from the GAIN Growth Fund, which it says it will use to recruit software engineers, data scientists, sales, marketing and finance execs. More

Adelphic Raises Funds for Cross-Device Targeting Tech

Dec 24 2014

Cross-device ad targeting and analytics specialist Adelphic has secured an $11m Series B funding round, which it will use to accelerate the development of its technology, and expand its presence in both the EMEA and APAC regions. More

Oracle Buys Purchasing Data Firm Datalogix

Dec 23 2014

In the US, software giant Oracle is to acquire online / off-line purchasing data firm Datalogix for an undisclosed sum. More

IS Solutions to Acquire Speed-Trap,61301

Dec 23 2014

In the UK, business intelligence and big data software reseller IS Solutions is to buy Speed-Trap Holdings (STH), the parent company of online behaviour specialist Celebrus Technologies, for approximately £7.5m. More

Digital Marketer Sets Up Travel Analytics Firm

Dec 23 2014

In the US, digital data marketer Peter Brooke has set up a new firm called Travel Tech Strategies, to help clients in the sector mine their existing big data to uncover trends in customer behavior, demographics and social media relationships. More

Target to Open Analytics and BI 'Center of Excellence'

Dec 23 2014

US retailer Target Corporation is creating a 'center of excellence' to strengthen its data, analytics and business intelligence capabilities. The initiative will be led by Paritosh Desai in the new role of Senior Vice President, Enterprise Data, Analytics and Business Intelligence. More

Deloitte and Digivizer in Social Media Analytics Deal

Dec 23 2014

Professional services firm Deloitte Australia and social media analytics technology company Digivizer have partnered to create new business consulting and technology services. More

Ford Hires Chief Data and Analytics Officer

Dec 22 2014

Auto giant Ford has hired data science and analytics specialist Paul Ballew for the newly created role of Chief Data and Analytics Officer, to oversee its focus on understanding consumer behavior and lead the company's data and analytic efforts globally. He will join on January 5th 2015. More

Mixpanel Secures $65m Growth Fund

Dec 22 2014

Web and mobile analytics firm Mixpanel has raised $65m in a new investment round, and plans to use it to fund acquisitions in the machine learning arena, build an R&D team, and expand into new markets. More

AppNexus Buys Cross-Device Tech Firm MediaGlu

Dec 22 2014

New York-based ad targeting tech specialist AppNexus has acquired cross-device technology firm MediaGlu, bringing new capabilities for ad serving, audience targeting and in-app retargeting. Terms of the deal were not disclosed. More

Funds for Social Media Poll Platform 'Wedgies'

Dec 22 2014

In the US, social media polling platform Wedgies.com has raised $700k in seed funding, which it will use to scale its technology and expand into new markets. More

Millward Brown Buys Ecuadorian Agency Habitus

Dec 19 2014

Brand and media specialist Millward Brown has acquired full-service agency Habitus Investigación, in Ecuador. Terms of the deal were not disclosed. More

PlaceIQ and SMG Roll Out Location-Based Media Tool

Dec 19 2014

In the US, location analytics firm PlaceIQ has partnered with media agency Starcom MediaVest Group (SMG) to develop a platform called SMG MAPS, which uses consumer behavior insights for media planning, activation and measurement. More

Janrain Buys Social Media Specialist Arktan

Dec 19 2014

In the US, online customer profiling specialist Janrain has acquired social media engagement and trends technology firm Arktan, in order to create a combined portfolio of solutions for audience targeting and profile management. More

MarketShare Names Tech Advisory Board

Dec 19 2014

US-based cross-media analytics firm MarketShare has formed a Technology Advisory Board comprising five ad technology and big data software leaders, including former execs from Google, Facebook and Yahoo!, to help guide its future product innovation and development. More

InCrowd Launches Research App

Dec 18 2014

US healthcare market research firm InCrowd has launched a 'microresearch' app, promising users access to physician and patient insights in hours rather than weeks or months. More

Sorenson Media Launches Digital TV Measures

Dec 18 2014

As part of its expansion into the television sector, US firm Sorenson Media has launched a suite of digitally-enabled TV measurement, targeting and analytics products called Spark. More

Yieldify Opens ANZ Branch in Sydney

Dec 18 2014

UK-based cart abandonment analytics and personalisation specialist Yieldify has launched in the ANZ market with the opening of an office in Sydney, Australia. More

Zettics Merges Usage and Network Data into One Platform

Dec 18 2014

US-based, mobile-focused big data analytics firm Zettics has rolled out a new version of its software, which combines usage and network data in a single platform. More

Brazilian Buys for Kantar

Dec 17 2014

WPP's Kantar has acquired the majority interest in IBOPE Media, which comprises IBOPE Pesquisa de Midia e Participações, IBOPE Latinoamericana, and IMI.com. It has also bought the remainder of Millward Brown do Brasil and a minority share in IBOPE's political and social subsidiary. More

IAB Urges Caution on Viewability Measurement

Dec 17 2014

The Interactive Advertising Bureau (IAB) has released a paper underlining the transitional state of viewability measurement, and says advertisers should not expect media to show that 100% of ads charged for were viewable. For the moment, it suggests figures below 70% should trigger compensation. More

Brandwatch Buys Social Media Analyst PeerIndex

Dec 17 2014

Technology firm Brandwatch has acquired London-based social media analytics specialist PeerIndex, for an undisclosed amount of cash and equity. More

Broadcasters Target Local TV 'Measurement Deficiencies'

Dec 17 2014

US TV broadcasters FOX, Tribune Media and Univision have joined forces with social media analysis specialist Timeline Labs in a venture called NewCoin, which will address what the partners describe as 'deficiencies' in local market television audience measurement. More

TAB Tenders for New OOH Research

Dec 17 2014

US trade body TAB will be issuing an RFP next month, inviting research companies, big data suppliers and database/platform providers to work with it to develop new research capabilities for the evolving out-of-home (OOH) industry. More

Dentsu Aegis Buys Data-Driven Rockett Interactive

Dec 17 2014

Marcoms group Dentsu Aegis Network has acquired US-based digital marketing agency Rockett Interactive, which uses data and analytics to drive the development of its clients' marketing programs. Terms of the deal were not disclosed. More

Quarta Given Chairman's Role at WPP

Dec 17 2014

WPP has appointed Smith & Nephew Chairman Roberto Quarta as a non-executive Director and Chairman-designate, succeeding Philip Lader. He will join the Board on 1st January 2015 and offer himself for re-election at the group's AGM in June. More

Video Ad Measurement Platform Launches

Dec 17 2014

In the US, Ross McCray and Dave Gullo have launched a company called VideoAmp, which offers a single platform through which to buy, optimize and measure digital video ads across TV, mobile and desktop devices. The partners have raised $2.2m to kick start the new venture. More

SurveyMonkey Raises $250m, Looks at M&A

Dec 16 2014

DIY survey software firm SurveyMonkey has raised $250m in an equity funding round, which it will use to pursue future M&A transactions and to enable existing investors and employees to sell some of their equity. According to reports, the funding values the firm at $2 billion. More

Prodege Announces Sampling Platform and Hires

Dec 16 2014

Online panel provider Prodege has launched a sampling technology platform called Prodege MR, and appointed former uSamp executives Dave Gaston and Kris Tarbet as Vice Presidents of Sales, and Daniel Ross as VP of Product Management. More

Launch of Quirkos Qual Software

Dec 16 2014

Edinburgh-based researcher Daniel Turner has launched a new software package called Quirkos, which allows users to code, retrieve and manage data from large text-based qualitative sources, with findings delivered in a visual format. More

Chinese Offices for Big Data Leader Cloudera

Dec 15 2014

Intel-funded big data giant Cloudera is opening offices in three major Chinese cities, Beijing, Shanghai and Guangzhou, from which to accelerate its growth both in the country and in Asia more generally. More

Funds for Ambitious UK Mobile Data Firm RealityMine

Dec 15 2014

Manchester, UK-based mobile MR technology firm RealityMine has announced a follow-on funding round of £1.6m, and says it aims to triple its turnover for the second year running. More

Merkle Partners to Offer Better Personalization

Dec 15 2014

Data driven CRM firm Merkle has announced a partnership with customer experience management software firm Sitecore, allowing its clients to personalize digital experiences for their customers in real time. More

Yandex to Launch Big Data Service

Dec 12 2014

Russian search engine leader Yandex is developing custom-made big data solutions for businesses under the brand Yandex Data Factory. More

SportsOneSource Buys Outdoor POS Data Platform

Dec 12 2014

In the US, trade association the Outdoor Industry Association (OIA) has agreed to sell its VantagePoint retail POS data-reporting platform to research company the SportsOneSource Group (SOS). More

CASRO Safe Harbor Program Announced

Dec 12 2014

US research organisation CASRO has launched a Safe Harbor Program to help research companies comply with US-EU privacy regulations. More

Nielsen to Raise $870m Plus with Secondary Stock Offering

Dec 12 2014

Nielsen has announced the forthcoming sale of 20m shares of its common stock, priced recently at $43.77 per share. More

New Askem Tool Taps Ad Targeting Tech for Online Surveys

Dec 12 2014

Q&A software developer Askem has launched a qual / quant research and engagement platform, 'Askem Know', which it says 'targets key demographics in a quick, engaging, and cost-effective way'. More

Publicis Buys Real-Time Trendspotter Relevant24

Dec 12 2014

Media and marketing giant Publicis Groupe has acquired Relevant24 (R24), which uses real-time data to create multi-media branded content for clients. The firm will immediately be aligned with Publicis' Starcom MediaVest Group (SMG) division, enhancing its existing content solutions. More

Former Nielsen Exec Becomes ThinkVine COO

Dec 12 2014

US company ThinkVine, which helps clients align marketing and advertising with consumer behaviour, has hired former Nielsen exec Brian Smith for the newly created role of Chief Operating Officer, in charge of product and service innovation. More

Funds for Competitive Intelligence Specialist

Dec 12 2014

In the USA, competitive intelligence platform TrackMaven has closed a $14m Series B round of financing. Funds will be used for product development, sales, marketing and recruitment. More

RadiumOne Gains Patents for ShareGraph Tool

Dec 12 2014

In the US, social media ad targeting specialist RadiumOne has gained two patents for its ShareGraph proprietary technology, which helps marketers find the users most closely connected to their brand's known customers by analyzing their online sharing behavior. More

UK MR Sector Grows Again

Dec 11 2014

According to the Market Research Society's latest Annual League Table, the UK MR industry grew 2.5% in the past year. The society says this demonstrates that the research industry is now recovering from the impacts of the recession. More

QuestionPro Buys Web Feedback Platform RapidEngage

Dec 11 2014

In the US, online survey software company QuestionPro has acquired web site feedback and engagement platform RapidEngage from tech incubator EvoNexus. Terms of the deal were not disclosed. More

Innovate Opens in India, Hires and Promotes in US

Dec 11 2014

On-demand panel and sample company Innovate has opened an office in Gurgaon, India, where it has already hired a number of execs for its operations team. Meanwhile in the US, the firm has appointed former uSamp exec Vanessa Carey, and promoted Amanda Keller and Jason Poyser. More

KPMG Buys Stake in Trend Intelligence Firm Bottlenose

Dec 11 2014

Management consulting giant KPMG has bought a 'substantial' equity stake in US-based trend intelligence specialist Bottlenose. Terms of the deal were not disclosed. More

Moat Integrates Nielsen Metrics with Viewability

Dec 11 2014

Viewability measurement specialist Moat has partnered with Nielsen, to offer the latter's campaign measurement capabilities to its brand advertiser and publisher clients. More

Answers Launches Employee Satisfaction Measure

Dec 11 2014

Q&A platform Answers Corporation has launched a new product, 'Employee Experience Measurement', which uses ForeSee's patented predictive methodology to gauge employee satisfaction by drivers such as workload and compensation. More

Big Data Platform DataGravity Raises $50m

Dec 11 2014

In the US, big data storage platform DataGravity has raised $50m in a Series C round of investment, which it will use for product development and strategic expansion. More

Scottish Food Innovation Centre Launches

Dec 11 2014

In Edinburgh, Queen Margaret University (QMU) has opened the Scottish Centre for Food Development and Innovation, which will use a range of nutritional analysis, shelf life testing, consumer focus groups and taste panels to help businesses develop healthier products. More

ORC Hires Communispace Exec for New Communities Arm

Dec 10 2014

Customer, employee, and market strategy research specialist ORC International has launched an online communities division, and appointed former Communispace exec Jennifer Adams to lead it. More

Mopinion Debuts Cart Abandonment Insights Tool

Dec 10 2014

Netherlands-based customer feedback specialist Mopinion has launched a new product called 'Conversion Insights' (CI), to alert online retailers when customers abandon the purchase process, and provide insights as to why. More

Rentrak Granted Patent for 'Stickiness Index'

Dec 10 2014

Audience measurement specialist Rentrak has received a new patent for a process showing which TV shows have the most engaged viewers, based on what it describes as a 'Stickiness Index'. More

Cint Adds Aurora Panellists to OpinionHUB

Dec 10 2014

Panel exchange operator Cint has added 100,000 UK panellists to its OpinionHUB marketplace, through a partnership with London-based online agency Aurora Market Research. More

Lexalytics Debuts 'Intent Analysis' Feature

Dec 9 2014

US-based software firm Lexalytics has launched a new version of its Salience multi-lingual text analysis engine, which includes an assessment of a customer's intent to buy, sell, recommend or quit. More

JWT Buys Majority Stake in NZ Digital Agency Heyday

Dec 9 2014

WPP marcoms group JWT has acquired a majority stake in Wellington, New Zealand-based digital agency Heyday. Terms of the deal were not disclosed. More

Omnicom Buys DDC Advocacy

Dec 9 2014

Marcoms group Omnicom has acquired Washington DC-based DDC Advocacy, which uses data-driven insights to conduct advocacy campaigns for business and nonprofit clients. Terms of the deal were not disclosed. More

Ipsos MORI Scoops MRS Grand Prix and Healthcare Award

Dec 9 2014

Attendees at last night's MRS Awards ceremony in London saw Ipsos MORI and biopharma client Amgen scoop both 'The Grand Prix Award for Greatest Impact' and the 'Healthcare Research' prizes for their work highlighting patient experience for Psoriasis sufferers. More

Toluna Launches 'PanelPortalLight'

Dec 8 2014

Online community and survey technology provider Toluna has launched a short-term branded panel product called PanelPortalLight, which can be launched in less than four weeks and host up to 2,000 members. More

CSM and Kantar Link for HK Return Path Data First

Dec 8 2014

Kantar Media and CSM Media Research - a joint venture firm between CTR Market Research and Kantar Media - have partnered with Hong Kong's largest TV broadcaster Now TV, to roll out the region's first cross-platform television audience measurement system using return path data (RPD) technology. More

Simpson Carpenter Hires Roberts as Digital Head

Dec 8 2014

UK full service agency Simpson Carpenter has appointed former BrainJuicer and SPA Future Thinking exec Paul Roberts as Digital Director, to focus on developing new methods and ideas in areas such as analytics, video and visualisation. More

US Firm Reduce Data Launches Dynamic Personalized Ads

Dec 8 2014

In the US, ad platform Reduce Data has launched a system allowing advertisers to deliver dynamic personalized ads across multiple platforms and devices. More

EU Offers Guidance on 'Right to be Forgotten' Ruling

Dec 5 2014

An EU Working Party has published new Guidelines on the 'Right to be Forgotten', intended to help search engines to implement the ruling by the EU's Court of Justice (ECJ) in May, which required them to consider requests from individuals for the removal of links to information about them. More

Spanish Launch for Kantar's Twitter TV Ratings

Dec 5 2014

Kantar Media has launched its Twitter TV Ratings service in Spain. The move follows the UK launch of the tool in October and the acquisition of Barcelona-based TV and social media analytics agency The Data Republic in April. More

New Platform Automates Net Promoter Work

Dec 5 2014

Net Promoter Score metrics firm Promoter.io has announced a new analytics platform automating the 'delivery, calculation and feedback loop' of the widely-used customer loyalty metric. More

App Annie Adds User Demographics and Sentiment Tool

Dec 5 2014

App store analytics and market intelligence specialist App Annie has launched a new service called Audience Intelligence, which offers publishers in-depth analysis of app users' demographics, related apps and sentiment data. More

InterMedia Adds GfK Data to Celebrity Potential Tool

Dec 5 2014

In the US, InterMedia Entertainment has added data from the GfK MRI Survey of the American Consumer to its IME Star Index MR tool, which evaluates and ranks the 'spokesperson potential' of individual celebrities and the habits of their fans. More

MRMW Mobile Research Awards Launched

Dec 5 2014

The Merlien Institute - which runs conferences and events for MR professionals - has launched a new set of Awards to celebrate innovation in the industry and recognize individuals who have achieved 'significant breakthroughs' in mobile market research. More

Funds for Content Intelligence Firm idio

Dec 5 2014

Content intelligence platform idio has completed a $6.2m round of funding, from investors including M&A advisory firm Quayle Munro. More

Cognitive Networks Lands $14.5m Investment

Dec 5 2014

Cognitive Networks, which provides automatic content recognition (ACR) for Smart TVs, has completed a $14.5m Series B financing round, which it will use to expand its platform to enable viewers to see contextually-relevant content running in synch with related TV programs. More

US Research Industry Index Continues Positive Run

Dec 4 2014

The MR industry in the US has now recovered from the recession, according to professional association the MRA - whose Research Industry Index (RII) score has remained above 100 for the fifth consecutive quarter. More

MediaMath Launches Nielsen OCR Data App

Dec 4 2014

US-based digital media buying platform MediaMath has launched a new app, giving marketers access to Nielsen's Online Campaign Ratings (OCR) data. More

Dentsu Aegis Buys UK Social Media Specialist

Dec 4 2014

Marketing services giant Dentsu Aegis Network has acquired London-based social media agency Tempero for an undisclosed sum. Tempero, whose services include community management and 'listening', will eventually operate as the European arm of the Network's social media division ICUC. More

GfK Extends Swiss Radio Contract

Dec 4 2014

Switzerland's Mediapulse body has given GfK an extension of its contract to measure the country's radio audiences beyond 2017, using the agency's new Mediawatch platform. More

Return Path Secures $35m for Expansion

Dec 4 2014

In New York, e-mail data analytics firm Return Path has secured a $35m investment, which it will use to expand its sales and marketing capabilities and accelerate product development plans. More

Partnership Takes gShift into Latin America

Dec 4 2014

Marketing metrics software developer gShift has partnered with digital marketing software provider Grupo Arion, to expand its presence to Mexico / Latin America. More

WPP Taps IBM to Extend Big Data and Analytics Offer

Dec 3 2014

WPP has extended its relationship with IBM, to expand its use of big data and analytics, and develop new digital services that will be run and managed within a global hybrid cloud infrastructure. More

WPP's Possible Acquires The Swift Collective

Dec 3 2014

WPP digital agency Possible has acquired The Swift Collective, which offers a range of services including user research, business analysis and forecasting. Terms of the deal were not disclosed. More

Cint Launches 'Push Supply' Platform

Dec 3 2014

Panel exchange operator Cint has expanded its supply-API technology with the launch of 'Cint Push Supply', which the firm claims enables both suppliers and buyers to achieve 'significantly increased survey conversion'. More

VoxPopMe Expands to Singapore

Dec 3 2014

UK-based mobile video MR specialist VoxPopMe has expanded to Singapore with the appointment of Robert Fry as Managing Director, Asia Pacific. The firm has also launched an app for iPhone, with an Android version available early in 2015. More

UK Software Firm Chibwe Unveils Tabs Tool

Dec 3 2014

Bristol-based analysis and software firm Chibwe has announced the beta launch of a web-based tabs and charts solution called OsmiumTables. More

iModerate and Luminoso in Analysis Pact

Dec 3 2014

MR technology firm iModerate has partnered with text analytics company Luminoso to offer enhanced analysis of context, nuances and sentiment in large volumes of online consumer comment. More

Ipsos Co-President Jean-Marc Lech Dies

Dec 2 2014

Ipsos has announced that its Co-President Jean-Marc Lech died this morning in Paris, after suffering from a 'serious health issue' since the summer. More

Rentrak Completes Kantar Deal for $128m

Dec 2 2014

Multi-screen measurement specialist Rentrak has completed its acquisition of the US-based TV measurement assets of Kantar Media, in an all-stock deal worth about $128m - c.$30m more than was initially anticipated. More

Engagement Labs Taps comScore's Segal as CEO

Dec 2 2014

Toronto-based social media metrics specialist Engagement Labs has appointed former comScore exec Bryan Segal as Chief Executive Officer, replacing founder Paul Allard who is is moving into the role of Chief Innovation Officer. More

Key Hire for Critical Mix

Dec 2 2014

US sampling and data collection provider Critical Mix has appointed former Market Strategies International COO Kevin Orians as Head of its Customer Care team. More

eDigital Hires Former Ordnance Survey Innovation Head

Dec 2 2014

UK-based digital MR specialist eDigitalResearch has appointed former Ordnance Survey Head of Insights and Product Innovation Liz Ratcliffe as Product Manager in its Product Marketing division. More

Gongos Promotes Heist to Chief Innovation Officer

Dec 2 2014

US research provider Gongos Inc. has promoted Greg Heist to the position of Chief Innovation Officer, co-ordinating a cross-disciplinary team which will tap into technological and societal trends to shape the future of the company and the industry it serves. More

Prompt Debuts Social Media Scoring Service

Dec 2 2014

Digital marketing agency Prompt Communications has introduced a social media measurement and ranking serviced called Channel Social Influence (CSI), promising technology businesses help in measuring the online influence of their partners and partner networks. More

Privacy First for Australian MR Association

Dec 1 2014

Australian professional MR association AMSRO has become the first body to have its privacy code registered by the Australian Privacy Commissioner under new legislation. More

A Dozen Leave Mediacom Aus after Ratings Misstatement

Dec 1 2014

A number of execs have left WPP agency Mediacom in Australia after the discovery that ratings figures for campaigns for two clients, Foxtel and KFC / Yum Brands, had been overstated - according to press reports. More

Havas Board Agrees Bolloré Takeover

Nov 28 2014

Board members of French ad and PR group Havas have voted in favour of accepting an offer from shareholder Bolloré Group to take control of the business. More

Xaxis Names China MD

Nov 28 2014

WPP's audience profiling and targeting division Xaxis has named Mickey Zhang as Managing Director in China. More

Mobikats Debuts Location-Based Beura Platform

Nov 28 2014

In the UK, app developer Mobikats has launched the Beura iBeacon Mobile Marketing Platform, which will allow brands to track audiences in real time and deliver tailored services including rewards points and service information. More

Roy Morgan Relocates in Sydney

Nov 28 2014

Australian market and opinion specialist Roy Morgan Research is moving to new offices in Kent Street, Sydney on December 8th, after 27 years at its previous location. More

Magico Hires to Develop Analytics Tool

Nov 28 2014

In Ireland, retail and trade eCommerce solutions firm Magico is to double its workforce to 24, supporting a research and development project to develop a big data analytics tool called Magico DARE. More

Target Corp. Buys Shopper Tech Firm Powered Analytics

Nov 27 2014

US discount retailer Target Corp. has acquired Pittsburgh-based Powered Analytics, which uses mobile technology, location data and machine learning to integrate retailers' apps with their in-store shopping experience. Terms of the deal were not disclosed. More

Singh Returns to Head Ipsos Marketing in India

Nov 27 2014

Deepak Singh has returned to Ipsos in the newly created role of Executive Director and Head of Ipsos Marketing in India. More

Twitter to Track Users' App Downloads

Nov 27 2014

Twitter has begun tracking app installation by iOS and Android device users, with the stated aim of building 'a more tailored experience' for its users. The firm insists that it is not collecting any other data inside apps. More

PageScience Launches Health Insight Dashboard

Nov 27 2014

Page-level ad targeting specialist PageScience has launched a Health Insight dashboard, enabling agencies and pharmaceutical/hospital brands to view daily ad impressions for their choice of 60 major health condition categories. More

Civicom Upgrades Online Community Platform

Nov 27 2014

In the US, Civicom Marketing Research has added analytics tools to its online community platform Chatterbox, to help researchers speed up the data interpretation process. More

Rentrak Receives Further US Patents

Nov 27 2014

Film and television measurement specialist Rentrak has been granted two new US patents - the first for its Exact Commercial Ratings solution, and the second for a system that compensates for problems with return path TV data storage. More

Irish Radio to Trial Ratings Alternative

Nov 26 2014

Ireland's radio industry has announced that it will trial a new people metering audience measurement system next year, as a possible alternative to the current system used for the Joint National Listenership Research (JNLR) ratings. More

MBO for BI Firm Vedicsoft

Nov 26 2014

The management of US business analytics specialist Vedicsoft Solutions have bought the firm from its founders. The MBO, whose terms were not disclosed, was led by President & CEO Nick Sharma with backing from investment firm Sowell & Co. More

Revenues - and Costs - Jump at Analytics Firm Splunk

Nov 26 2014

US analytics software company Splunk has reported a 48% third quarter rise in revenue to $116.0m, primarily driven by strong license sales and maintenance and service revenues. Much higher costs, however, meant operating loss more than trebled to $45.5m. More

Assembly Hires Beck to Build Research Team

Nov 26 2014

New York-based media agency Assembly has hired media research specialist Paul Beck for the new position of EVP, Director of Strategic Services, with a remit to build an Analytics and Traditional Media Research division. More

eXelate Gets BPA Certification for B2B Audience System

Nov 26 2014

US-based audience targeting specialist eXelate has gained certification from auditing body BPA Worldwide for its online B2B audience data system, B2BX. More

Growing Creston Picks International Partner

Nov 25 2014

Marcoms holding group Creston has reported a 5% increase in half year revenue to £37.3m, and announced an international partnership with German-owned Serviceplan Group. More

Viad Corp Buys Event Data Specialist

Nov 25 2014

Marketing services holding company Viad Corp has acquired event registration and intelligence firm N200 for an undisclosed sum. More

M:Metrics Co-founder Will Hodgman Named Informate CEO

Nov 25 2014

M:Metrics co-founder Will Hodgman has joined Cross-Tab subsidiary Informate Mobile Intelligence as Chief Executive Officer, based in its office in Seattle. More

Test Drive for Bus Passenger Targeting Initiative

Nov 25 2014

Buses in Norwich, UK, are piloting a new initiative using beacon technology to deliver location-based messages from retailers to passengers' smart devices. More

uSamp Rolls Out Instant.ly Concept Test in Europe

Nov 25 2014

Online research tech company uSamp has rolled out its Instant.ly Concept Test (ICT) tool in the UK, France, Germany, Italy and Spain. More

Mobile Big Data Firm Intersec Raises $20m

Nov 25 2014

Intersec, which provides big data technology solutions to 'phone network operators, has raised $20m in a Series B round of funding, earmarked for international growth. More

Partners to Explore Possibilities for Non-Probability

Nov 24 2014

DIY research firm SurveyMonkey is to collaborate with employee-owned US research stalwart Westat and non-profit organization the Pew Research Center, to examine non-probability sampling, along with various means of gauging data quality. Results will be made publicly available. More

MediaMath Integrates with Apple's iAd

Nov 24 2014

US-based digital marketing specialist MediaMath has announced the integration of its service with Apple's iAd platform, which it says will allow marketers to run ad campaigns within more than 250,000 apps on Apple devices across more than a hundred countries. More

MediaZest Debuts Store Analytics Product

Nov 24 2014

Digital out-of-home advertising company MediaZest has launched a retail analytics product, using facial recognition technology to help retailers understand store dynamics and trading patterns, and improve service. More

NICE Upgrades Customer Feedback Hub

Nov 24 2014

Israel-based software solutions firm NICE Systems has released a new version of its NICE Fizzback VoC solution, which captures and integrates customer feedback from surveys, company web sites, and social media feeds. More

Nielsen Adds Netflix to Ratings Coverage

Nov 21 2014

Nielsen has announced it will begin tracking viewing for Netflix next month, plugging a gap in its coverage created by the streaming video service's unwillingness to provide ratings information. Streaming on mobile devices will not for the time being be included. More

TNS Names New UK CEO and Political / Social Head

Nov 20 2014

TNS has announced the appointment of Will Galgey, formerly of The Futures Company (TFC) as UK CEO from mid-January 2015, following the departure of Maureen Duffy earlier in the week. Separately, Michelle Harrison will become Global Head of Political and Social at the beginning of the year. More

Return Path Buys Analytics Firm, Appoints COO

Nov 20 2014

In New York, e-mail data analytics specialist Return Path has acquired rival company Motley Bunch for an undisclosed sum, to support its investment in analyzing consumer shopper behaviour. The firm has also hired former Nielsen exec Eric Weinberg as COO. More

Kantar Spots BARB Data Error

Nov 20 2014

In the UK, Kantar Media has admitted to a problem with its published BARB viewing data for July-September, requiring it to reissue certain audience data files. More

Adobe Launches 'Intelligence Location' Service

Nov 20 2014

Software giant Adobe has launched a new product called Intelligence Location Marketing, allowing companies to engage their customers with relevant content and messages based on their proximity to iBeacons. More

Qualtrics and CFMC Link for Mixed-Mode Survey Solution

Nov 20 2014

Survey technology firms Qualtrics and CFMC have partnered to enable users to conduct online and phone surveys concurrently or consecutively. More

First Four Firms Get UK Viewability Accreditation

Nov 19 2014

In the UK, the ABC (Audit Bureau of Circulations) has announced that comScore, DoubleVerify, Integral Ad Science and Moat are the first four firms to receive its new viewability certification; and will be included in the body's first viewability products comparison report. More

Merkle Buys Loyalty Solutions Firm 500friends

Nov 19 2014

Data driven CRM firm Merkle has acquired San Francisco-based loyalty solutions provider 500friends, for an undisclosed sum. More

SurveyMonkey Invests in Workplace Performance Firm

Nov 19 2014

Online DIY research specialist SurveyMonkey has made its second investment in as many months - this time in workplace performance assessment firm The Marcus Buckingham Company (TMBC), with whom it will partner to find new ways to measure 'the pulse' of the workforce. More

Obituary: MR Association Veteran Richard Chilton

Nov 18 2014

Cinema research expert and AIMRI Company Secretary Richard Chilton died suddenly on Tuesday 4th November, at the age of 83. More

mySupermarket Launches Shopping Insights Service

Nov 18 2014

Online shopping comparison web site mySupermarket has introduced a service through which FMCG marketers can track the impact of their campaigns, product sales, and market share across all the main supermarkets in the UK. More

Joe Philport to Retire from TAB CEO Role

Nov 18 2014

Media industry research veteran Joe Philport will retire from his role as CEO of industry body the Traffic Audit Bureau for Media Measurement (TAB) at the end of the year. More

InsightSquared Gets £13.5m Series C Investment

Nov 18 2014

In the US, business intelligence software firm InsightSquared has secured a $13.5m Series C funding round, which it will use to expand its sales and marketing initiatives, launch new products, and integrate its existing tools with more data providers. More

Former comScore CFO Tarpey Joins Videology

Nov 18 2014

In the US, online video ad targeting specialist Videology has hired former comScore finance chief Kenneth Tarpey as its Chief Financial Officer, replacing Scott Macleod who has moved into the position of President. More

Maureen Duffy Leaves TNS

Nov 17 2014

In the UK, MD Maureen Duffy has left TNS after less than three years in the role. Reasons for the departure are not yet known. Global CEO Richard Ingleton is stepping into the role until a UK replacement is found. More

Forbes and Prosper Launch Executive InsightCenter

Nov 17 2014

Forbes Insights - the research practice of publisher Forbes Media - has partnered with Prosper Insights & Analytics to launch a subscriber data platform, the Forbes Executive InsightCenter. More

Lytics Gets Funds, Hires Former Webtrends Execs

Nov 17 2014

In the US, digital marketing and consumer data specialist Lytics has raised $7m in a Series A round of funding which it will use for product development, recruitment and expansion. The firm has also appointed three former Webtrends execs to its senior management team. More

RetailNext Hires Analytics Veteran Marc Dietz

Nov 17 2014

San Jose, CA-based in-store big data analytics specialist RetailNext has hired former IBM marketer Marc Dietz as Chief Marketing Officer. More

Kadence Sold to Japan's Cross Marketing Group

Nov 14 2014

UK-based Kadence International has today been sold to full service Japanese MR group CMG (Cross Marketing Group) for an undisclosed sum. More

Channel 4 and Kantar Swap ABC1 for 'Proactives'

Nov 14 2014

UK TV broadcaster Channel 4 has identified a new demographic it calls the 'Proactives', an audience segment said to have more money, more influence and a higher propensity to trial. More

Unmetric Partners with O&M Division for Benchmarking

Nov 14 2014

New York-based social media intelligence firm Unmetric has partnered with Ogilvy & Mather's social media arm Social[at]Ogilvy, to bring analysis and competitive benchmarking to clients' social media campaigns. More

Edwina Dunn Becomes MRS Patron

Nov 14 2014

In the UK, dunnhumby co-founder Edwina Dunn has been appointed as a patron of the Market Research Society (MRS), joining husband Clive Humby. More

GfK 'Emotional Imprint' Bridges Satisfaction / Loyalty Gap

Nov 13 2014

GfK has unveiled a new concept it calls the 'Emotional Imprint', to help clients address the gap between customer satisfaction and customer loyalty. More

Publisher Schibsted Hires Twitter Data Science Man

Nov 13 2014

Oslo-based Schibsted Media Group has hired former Google and Twitter exec Adam Kinney as Head of Data Science, tasked with creating insights and data-driven products for the group's companies and brands. More

DigitalMR Taps Greek Market Via MRB Hellas Link

Nov 13 2014

London-based online research specialist DigitalMR has partnered with MRB Hellas to roll out its 'listening247' and 'communities247' services to companies in Greece. More

Semcasting Buys Agency to Promote Targeting Platform

Nov 13 2014

Audience targeting data specialist Semcasting has acquired marcoms agency The Marketing Grid, through which it plans to promote its proprietary solutions to mid-sized clients. Terms of the deal were not disclosed. More

Gongos Names Decision Science Leader

Nov 13 2014

US-based market intelligence and research provider Gongos has appointed Joe Cardador as Vice President of Decision Science. More

TrendSource Launches Mobile MR Solution

Nov 13 2014

San Diego, CA-based MR consultancy TrendSource has introduced a mobile research solution called aAmplify, allowing consumers to give feedback on their experiences and satisfaction levels while they are using mobile devices to interact with brands. More

Yahoo! Buys BrightRoll for $640m

Nov 12 2014

Yahoo! has acquired video ad firm BrightRoll, which measures billions of video impressions each month using a reporting suite featuring tools from comScore, Nielsen, Vizu and InsightExpress. The deal was valued at around $640m in cash. More

Obituary: Audience Measurement Veteran Tony Twyman

Nov 12 2014

UK radio and television audience measurement veteran Tony Twyman died last Friday, 31st October, at the age of 82. More

Star and GfK Launch e-diary Radio Ratings in Malaysia

Nov 12 2014

In Malaysia, broadcaster Star Radio Group has commissioned GfK to introduce electronic / mobile diary radio rating methodology to the country, as it seeks 'more holistic insights' into radio listening habits. More

BBC Selects comScore for All Digital Content Analysis

Nov 12 2014

The British Broadcasting Corporation (BBC) has selected comScore's Digital Analytix audience demographics platform to provide analytics across its entire range of digital content - including web, mobile and video - for both domestic and global services. More

YouGov Launches Media and Audience Profiling Tool

Nov 12 2014

Online research specialist YouGov has launched a new media planning and audience segmentation tool called YouGov Profiles, to provide clients with a detailed portrait of their customers' lives and the products and services they use. More

Kano to Lead New Krux Office in Tokyo

Nov 12 2014

Cross-screen data management solutions provider Krux has opened an office in Tokyo, and appointed ad industry veteran Masahiro Kano as Japan Country Manager. More

Tealium Opens EMEA Headquarters in UK

Nov 12 2014

US web analytics and tag management firm Tealium has opened an EMEA headquarters in the UK, from which to service clients across the region. More

MediaMath Buys Ad Targeting Firm Rare Crowds

Nov 11 2014

US-based digital marketing specialist MediaMath has acquired audience targeting tech company Rare Crowds, for an undisclosed sum. More

NPD Unveils Checkout Tracking Service

Nov 11 2014

US-based consumer and retail tracking provider The NPD Group has launched a new service called Checkout Tracking, which will provide information on consumer buying behaviour based on receipts for both online and in-store retail purchases. More

Q Research Software Lands in London

Nov 11 2014

Sydney, Australia-based Q Research Software has opened an office in London, which will be led by former Infotools director Nigel Cartman. More

Market Track Buys Media Iris

Nov 11 2014

In the US, pricing intelligence specialist Market Track has acquired Chicago-based digital media tracking firm Media Iris. Terms of the deal were not disclosed. More

SurveyMonkey Bows Audience Sample Service in UK

Nov 11 2014

Palo Alto, CA-based online DIY research specialist SurveyMonkey has rolled out its 'Audience' sampling service in the UK, providing businesses with direct online access to a panel of tens of thousands of consumers. More

Dobney Debuts Cxoice Non-Linear Survey Software

Nov 11 2014

MR and market intelligence company Dobney Research has launched new web survey software called Cxoice. The package offers a non-linear questionnaire allowing respondents to choose their route and pick out the topics and values they care about and want to rate or select. More

MR Translation Firm GlobaLexicon Opens in Nuremberg

Nov 11 2014

MR language and translation specialist GlobaLexicon has opened a new office in Nuremberg, Germany, and says it plans to expand to Asia next year. More

Equity Firm HGGC Takes Majority Stake in SSI

Nov 10 2014

Palo Alto, California-based private equity firm HGGC has become the majority owner of the parent of sampling, data collection and analytics firm Survey Sampling International (SSI). The company was previously owned by two other investors, who will retain minority stakes. More

Multi-Year Partnership for Cint and SurveyMonkey

Nov 10 2014

Research technology and panel exchange operator Cint has announced a new strategic global relationship with DIY online research firm SurveyMonkey. More

Recruitment Drive and BI Partnership for Infosys

Nov 10 2014

Consulting, technology and services firm Infosys has announced it will recruit around 1,500 professionals in the current financial year, and a further 600 graduates over twelve months. The company has also announced a BI partnership with analytics firm Tableau Software. More

QuestBack Central Europe Leader Departs

Nov 10 2014

Enterprise Feedback Management (EFM) software firm QuestBack has parted company 'by mutual consent' with Hilarius Dressen, CEO of its operations in Germany, Austria and Switzerland. More

Five Appointments for dunnhumbyUSA

Nov 10 2014

Customer data specialist dunnhumbyUSA has announced two senior hires and three promotions in its Cincinatti, Ohio office. Elizabeth Wagoner joins as Associate Director, Operations; and Allison Hoffman as Director, Client Leadership. More

Rentrak Rise Continues, Led by TV Everywhere

Nov 7 2014

Audience measurement's rising star Rentrak Corporation has announced fiscal second quarter results. Total revenue is up 41% to $25.2m, driven by the continuing boom in its TV Everywhere business which grew 85% to $13.3m. More

Two Acquisitions for Truven

Nov 7 2014

Healthcare data and performance benchmarking specialist Truven Health Analytics has acquired Joan Wellman & Associates (JWA Consulting), which focuses on helping clients develop 'lean' management systems; and Heartbeat Experts, provider of opinion leader and stakeholder analytics. More

Nielsen Trials Out-of-Home TV Viewing Measure

Nov 7 2014

Nielsen has been testing a new service which will add previously unmeasured out-of-home (OoH) TV viewing to its ratings. More

Demographix Rolls Out Survey Weighting Tool

Nov 7 2014

London-based online survey and panel management specialist Demographix has added a weighting tool to its suite of analysis products. More

Dentsu Aegis Network Buys Mobile Agency Fetch

Nov 6 2014

Marcoms group Dentsu Aegis Network has acquired full service mobile agency Fetch, which offers mobile strategy, media, creative and analytics services. While terms of the deal were not disclosed, it is estimated to be worth around £30m. More

comScore and Lotame Ink Audience Targeting Deal

Nov 6 2014

Digital measurement firm comScore has partnered with web analytics and behavioral targeting firm Lotame, to provide clients with a better understanding of customers' behaviour across platforms and channels, and allow the creation of more targeted and relevant digital ads. More

Conquest Launches Automatix Implicit Testing Tool

Nov 6 2014

UK brand research specialist Conquest has launched a tool called Automatix, which uses avatar-based online technology combined with cognitive science and implicit testing techniques, to uncover implicit 'truths' about brands, advertising and products. More

Consensus Point CEO Runs for Mayor - Replacement Named

Nov 6 2014

In the US, social media prediction specialist Consensus Point has hired Brad Marsh as President and Chief Executive Officer, freeing up Linda Rebrovick's time to focus on her campaign to become the next mayor of Nashville, TN. More

BARB Extends and Combines Contracts

Nov 5 2014

UK audience research body BARB has extended Kantar Media's TV measurement panel contract and RSMB's contract for survey design and methodology until the end of 2018. The organisation will also combine two of its main research contracts from January 2016. More

GfK Rolls out FutureWave Category Prediction Approach

Nov 5 2014

GfK has launched a methodology called FutureWave, to help companies predict the potential future direction of their category and determine which new product or service benefits will appeal to their consumers. More

Carrier IQ Settles Consumer Privacy Lawsuit

Nov 5 2014

US-based mobile phone intelligence firm Carrier IQ has agreed to settle a lawsuit which alleged consumer privacy violations by its tracking software, used by carriers and phone manufactures to collect network data. Terms of the settlement have not yet been disclosed. More

Firms Link Product Availability and Shopper Location

Nov 5 2014

US retail data specialist Retailigence has partnered with mobile engagement firm Gimbal, to combine information about in-store product availability with shopper data gathered from beacon technology. More

MetrixLab Merges with Japan's Macromill

Nov 4 2014

Japanese online specialist Macromill has merged with Netherlands-based online research and analytics firm MetrixLab. The combined firm will now operate under the Macromill brand, and has plans to open new offices in Southeast Asia, the Middle East and Russia. More

TAM Ireland Begins Laptop / PC Viewing Data Trial

Nov 4 2014

TV audience measurement body TAM Ireland has begun a pilot scheme to capture data on laptop and PC viewing, using an initial test panel of 60 homes established using Nielsen's Netsight meter. More

Madison Logic Launches Analytics Arm

Nov 4 2014

New York-based B2B intent data provider Madison Logic has launched a new company called Madison Logic Data, which will focus on analyzing, organizing, and activating data acquired through its existing proprietary data assets. More

Ad Delivery and Analytics Firm Jivox Opens in London

Nov 4 2014

US-based multi-screen ad technology provider Jivox has opened an office in London, where it has appointed online media specialist Murly Tiwari as Managing Director, responsible for leading UK sales efforts and partnerships. More

Research Runner Adds Full Service Marketing Toolkit

Nov 4 2014

UK-based MR support agency Research Runner has partnered with marketing services consultancy Magnificent Stuff, in order to provide its clients with a full range of digital and print marketing services. More

Procera Launches 'Video Perspectives' Analytics

Nov 4 2014

US firm Procera Networks has launched an analytics tool called Video Perspectives, to provide network operators with insights into the streaming video issues affecting their subscribers' quality of experience. More

Sophia Gets Funds for Ad Targeting Tech

Nov 4 2014

Digital ad specialist Sophia has received a £1.1m round of funding for its Ambiance solution, which delivers ads according to the online content consumers are viewing, in real-time. More

Publicis to Buy Sapient for $3.7bn

Nov 3 2014

Global marcoms network Publicis Groupe is to acquire technology and marketing services company Sapient in a $3.7 billion all-cash transaction. More

comScore's vCE Gets MRC Thumbs Up

Nov 3 2014

Digital measurement firm comScore has been granted continued Media Rating Council (MRC) accreditation for its validated Campaign Essentials (vCE) suite, including the recently added measure of online ad 'viewability'. More

GBGroup Acquires Shopper Data Firm Transactis

Nov 3 2014

In the UK, identity intelligence solutions specialist GBGroup has acquired consumer insight and anti-fraud specialist CDMS Limited (which trades as Transactis) for £6m. More

Acxiom Ramps Up US Team

Nov 3 2014

Business data specialist Acxiom has hired Peter Davis as Group Vice President, Global Consulting and Analytics; Chris Polishuk as Group Vice President, West Coast; and David Bonalle as Head of Digital Impact. More

Sailthru Launches Sightlines Predictive Tool

Nov 3 2014

US-based marketing personalization and targeting firm Sailthru is developing a new service called Sightlines, which predicts the future behavior of users for eCommerce and media companies. More

Nielsen Buys Concept Testing Specialist Affinnova

Oct 31 2014

Nielsen has acquired concept testing and forecasting software specialist Affinnova, and will integrate the latter's team into its Innovation Practice division. Terms of the deal were not disclosed. More

WPP DIM Revenues Flat in Third Quarter

Oct 31 2014

Marketing services network WPP has reported a slower than expected 3.1% rise in third quarter revenue to £2.76bn. Reported revenue in its Data Investment Management division fell 4.7% to £588m, but allowing for currency effects and acquisitions, like-for-like revenue growth was 0.5%. More

Twitter and IBM Hook Up for Business Insights

Oct 31 2014

Twitter and IBM have formed an alliance to help businesses and institutions better understand their customers, markets and trends. More

Lithium Debuts Klout 50 'Social Influence' Ranking

Oct 31 2014

US-based social media solutions firm Lithium Technologies has introduced a ranking of the 50 global brands with the most social media influence and engagement. More

Visible Measures Raises $7m Investment

Oct 31 2014

In the US, online video audience measurement software and services firm Visible Measures has closed a $7m investment round. More

Kantar Retail Invests in Image Recognition Firm

Oct 30 2014

Kantar Retail has invested an undisclosed sum in Paris-based image recognition tech company Planorama Group. More

Cardlytics Secures $70m Expansion Fund

Oct 30 2014

In the US, Cardlytics - whose technology tracks consumers' buying and rewards them according to their individual purchase behaviour - is looking to expand with the help of a $70m funding round. More

IMRG Rolls Out e-Retail Benchmarking

Oct 30 2014

UK e-commerce industry association IMRG has launched the e-Retail Benchmarking System, which promises to help online retailers measure their performance against similar organisations on a daily basis, from a PC, tablet or smartphone. More

uSamp Promotes and Hires in US

Oct 30 2014

Online sampling and technology company uSamp has announced three senior appointments: Scott Stein is promoted to VP, Research Solutions; Alan Mavretish, has joined as Senior Director, Research Solutions and Scott Jones returns to the firm as Senior Director, Retail Solutions. More

ESOMAR Names New President

Oct 29 2014

Industry association ESOMAR has elected Laurent Flores as its new President for the two-year term from January 2015 to December 2016. He will be supported by newly elected Vice President David Smith. More

PR Company Buys Ideation Inc.

Oct 29 2014

PR firm MWW has acquired New York-based innovation lab Ideation Inc., for an undisclosed sum. Ideation's founder Robert Dilio joins MWW as Chief Technology Officer. More

Publicis Buys Mobile Data Platform RUN

Oct 29 2014

In the US, ad and PR giant Publicis Groupe has acquired real-time data management and ad buying platform RUN for an undisclosed sum. More

VoxPopMe Names North America MD

Oct 29 2014

UK-based mobile video MR specialist VoxPopMe has expanded to the US with the appointment of former Qualvu exec Dean Macko as Managing Director, North America. More

autoGraph Gets Personalization Patent

Oct 29 2014

Seattle and London-based personalization technology firm autoGraph has received a US patent for its solution, which offers consumer self-profiling while protecting data privacy. More

Funds for Personalization Firm Segmint

Oct 29 2014

In the US, personalization specialist Segmint has closed a $9m round of funding from an unnamed investor, earmarked for recruitment, product development and general upscaling to meet demand. More

comScore Revenue Continues Climb

Oct 28 2014

Digital measurement specialist comScore has reported a 15% increase in third quarter revenues to $82.1m, but posted a GAAP net loss of $3.3m on the back of a $6.9m impairment charge. The latter relates to the firm's mobile operator analytics division, which it intends shortly to divest or shut down. More

Groupon to Hire Data Specialists in Dublin

Oct 28 2014

Daily deals site Groupon is to create 100 new jobs for an Engineering & Marketing Centre in Dublin. Skills sought include data analysis, digital marketing and software engineering staff. More

Former IBM Watson Exec Launches Big Data Firm

Oct 28 2014

Former IBM exec Matt Sanchez has launched an analysis platform called Cognitive Scale, which extracts patterns from clients' internal data to deliver insights via the web and mobile devices. More

Prolifics Buys Big Data Firm Stream Integration

Oct 28 2014

In the US, tech firm Prolifics is to acquire big data analytics specialist Stream Integration for an undisclosed sum. The deal is expected to close in December 2014. More

Mozido Raises Acquisition Funds

Oct 28 2014

US-based mobile payments and marketing platform Mozido has secured a two-part round of Series B funding of up to $400m, which it will use to expand globally through acquisitions in China, India, Africa, Europe, Latin America and the Middle East. More

German Mobile Audience Firm Gets $4.3m Funding

Oct 28 2014

In Germany, mobile audience targeting and measurement specialist adsquare has raised $4.3m in Series A financing, which it will use for international expansion and new product innovations. More

Good Showing for IMS Health in Q3

Oct 27 2014

Pharma research and data giant IMS Health has announced results for the quarter ended September 30th, with revenue up 5.4% (constant currencies) to $656m, driven by a strong performance in technology services (up 10.8%). Profits were also healthy - adjusted EBITDA increased 10.5% to $221m. More

Privacy Allegations Trouble Internet's 'Safest Place'

Oct 27 2014

Social media app Whisper has reportedly suspended a number of employees pending an investigation into claims of unauthorised tracking of users' behaviour. More

New Patient / Caregiver Panel Launched

Oct 27 2014

New Jersey, US-based MedePanel Inc. has announced the launch of a panel of patients and caregivers, MyHealthOpinion.com. More

Catalina Buys Digital Coupons Firm Cellfire

Oct 24 2014

In the US, point-of-sale data giant Catalina has acquired digital coupons specialist Cellfire, with the aim of developing personalized offers for shoppers. Terms of the deal were not disclosed. More

CRE Launches Big Data 'Primer'

Oct 24 2014

In New York, Nielsen-funded independent think tank The Council for Research Excellence (CRE) has published a guide to help marketing and advertising industry execs understand the opportunities and challenges surrounding the use of 'big data'. More

Socialbakers Launches Social Media Benchmark

Oct 24 2014

Social media monitoring firm Socialbakers has launched an industry benchmark called the Social Health Index, which it says will provide brands with a single assessment of their social media marketing performance across multiple platforms. More

iMotions Partners with UNO for Neuromarketing Lab

Oct 24 2014

The University of Nebraska at Omaha (UNO) has partnered with eye tracking and biometric sensor software provider iMotions to open a neuromarketing-focused research facility, for use by scholars studying human responses to online advertising messages. More

Firms Roll Out Beacon Targeting in Southeast Asia

Oct 24 2014

WPP-owned media agency Mindshare has partnered with beacon technology firm Footmarks to improve how retail consumers are targeted on their mobile devices across Southeast Asia. More

Zignal Labs Secures $10.7m for Expansion

Oct 24 2014

US big data analytics specialist Zignal Labs has raised $10.7m in a Series B round of funding, which it will use to grow its leadership, sales, and engineering teams, and enhance its analytics and insights platform. More

Nielsen Reports Q3 Revenue Rise, Profit Dip

Oct 23 2014

Nielsen has reported third quarter revenue of $1.57 bn, a 13.3% increase year-on-year but reduced to 2.5% once the effects of acquiring Harris and Arbitron are removed. Similarly, profits fell nearly 30% - to $91m - but adjusted EBITDA was up 19.8% to $477m. More

VIA University Builds Student Crowdsourcing Platform

Oct 23 2014

Denmark's VIA University College has partnered with Canadian crowdsourcing firm Chaordix, to build an innovation community called VIA Connect, through which businesses can hook up with thousands of students, as well as researchers and tutors. More

BzzAgent Founder Dave Balter to Leave dunnhumby?

Oct 23 2014

In Boston, Dave Balter is said to be leaving his role as Global Head of Investments at Tesco-owned data company dunnhumby, to become CEO of jobseeker skills testing service Smarterer - a company he co-founded. More

Google Expands Consumer Barometer

Oct 23 2014

Search giant Google has expanded its Consumer Barometer, to provide additional insights into online shopper behaviour and digital media consumption. More

Partnership for Decooda and Bazaarvoice

Oct 23 2014

Consumer data analyst Decooda has partnered with online conversation specialist Bazaarvoice, to examine consumer ratings and reviews and provide a more 'rounded' view of profitable customers. More

VenueLabs Debuts Listening Service for Small Retailers

Oct 23 2014

Customer experience measurement and analytics specialist VenueLabs has launched a social media listening tool called AboutLocal. More

Attentive.ly Raises Funds and Rolls Out Targeting

Oct 23 2014

In the US, social media marketing automation specialist Attentive.ly has added $750k to its initial angel investment, bringing the total raised to $2m since 2012. Separately, the firm has unveiled a new Facebook ad targeting feature. More

Text Analyst LinguaSys Launches Multi-Language API

Oct 23 2014

Natural language processing (NLP) software company LinguaSys has introduced an application programming interface (API) portal called GlobalNLP, to help developers understand and extract meaning from unstructured online text. More

Ipsos Reports 'Slight Improvement' in Third Quarter

Oct 22 2014

Ipsos has reported third quarter revenue of EUR 412.7m, representing marginal organic growth (0.2%) year-on-year. The decline in reported figures slowed to 1.4%. More

Cision Buys Media Intelligence Firm Gorkana

Oct 22 2014

PR software company Cision has acquired UK-based media intelligence and insights firm Gorkana Group from its parent Discovery Group Holdings. Terms of the deal were not disclosed. More

O&M Sets Up OgilvyAmp Data Practice

Oct 22 2014

WPP firm Ogilvy & Mather has launched a Global Center of Data Excellence it calls 'OgilvyAmp', to help clients develop innovative approaches for using their data. More

Cint Adds 1.5 Million Borderless Access Panellists

Oct 22 2014

Panel exchange operator Cint has added access to 1.5 million proprietary consumer panellists across seventeen countries to its platform, through a partnership with emerging markets specialist Borderless Access. More

TubeMogul and comScore Link for Video Validation

Oct 22 2014

Online video ad targeting specialist TubeMogul has partnered with comScore to provide clients with information on whether digital video campaigns have actually been delivered and whether they have reached their target audience. More

Xaxis Names Japan Country Manager

Oct 22 2014

WPP's audience profiling and targeting division Xaxis has appointed Sawato (Stephan) Yoshii as Country Manager for Japan, with responsibility for business development, partnerships and publisher relations. More

YouAppi Raises Growth Funds

Oct 22 2014

Mobile media buying platform and content consumption analyst YouAppi has raised $3m in a Series A round of growth funding. More

Adobe and Nielsen Form Content Measurement Alliance

Oct 21 2014

Adobe and Nielsen have teamed up to develop what they say is the industry's first cross-platform system for measuring TV, video and other digital content across both the web and apps. More

KISSMetrics Names New CEO

Oct 21 2014

In San Francisco, 'person-based' analytics platform KISSmetrics has appointed customer analytics specialist Brian Kelly as Chief Executive Officer. He replaces Will Hodgman, who left earlier in the year to set up a new business. More

Crimson Hexagon Opens European HQ

Oct 21 2014

US-based social media analysis firm Crimson Hexagon has opened European headquarters on London's South Bank. More

Time Frame Issued for New UK Readership Measure

Oct 21 2014

In the UK, newspaper and consumer magazine publishers have issued a time frame for their audience measurement review, with the aim of testing a new multi-platform system from mid-2015 and rolling it out from early 2016. More

Communispace Appoints Chief Creative Officer

Oct 21 2014

In London, online community and consumer collaboration specialist Communispace has hired Franco Bonadio as Chief Creative Officer, responsible for setting the vision, goals and priorities of the firm's creative teams around the world. More

Buy Unites EasyInsites with Tribes

Oct 20 2014

Surrey, UK-based tech research specialist EasyInsites Ltd has been acquired by Tribes Research Ltd, a full service agency with a focus on online communities and other digital research services. Tribes is co-owned by one of EasyInsites' founders, Jo Winning. More

...as Pearson Joins Verve's North American Push

Oct 20 2014

Charles Pearson, co-founder of Guildford, Surrey-based EasyInsites, has left the firm to lead client development in North America for community panel specialist Verve. More

dunnhumby Tool Adds Rapid Surveys to Purchase Data

Oct 20 2014

Retail data pioneer dunnhumby has launched BAR, a market research tool allowing users to identify customer segments using purchase data, then target surveys to them by means of the firm's Shopper Thoughts research panel. More

Rentrak Gets Patent for Box-On, TV-Off Measure

Oct 20 2014

US-based audience measurement specialist Rentrak has been granted a patent for the system it uses to measure the status of set-top boxes (STBs). More

Foreman Adds Dalia to Bunch of NED Roles

Oct 20 2014

Another fortnight, another NED role for ESOMAR President Dan Foreman, this time with fast-growing Berlin-based technology firm Dalia Research. More

Confident Researchers Back Traditional Methods

Oct 17 2014

UK-based agency RSM has released results from its six-monthly survey of research professionals. Among the findings, the agency notes strong support for the value of, and confidence in the continuing use of, 'traditional' methods of data collection. More

Demographics Boost Promised for Nigeria

Oct 17 2014

Nigeria - much in the news spotlight this week for other (positive) reasons - could soon have a new living standards index and a more standard definition of socio-economic class: a major breakthrough for data collection and analysis in the country. More

Singapore Hire Heralds New Focus on Insight for MSL

Oct 17 2014

Publicis strategic communications subsidiary MSLGROUP has appointed Benjamin Koe as Regional Director of Strategic Insight and Impact, based in Singapore. His remit includes the establishment of insight centres of excellence ('CoEs') in India and China. More

Sampling Specialist Joins MRops

Oct 17 2014

Global operations firm MRops has hired Chris Fabber as Senior Vice President Sample Solutions. More

Placed Deal Widens Access to Location Analytics

Oct 17 2014

Mobile demand-side platform Adelphic has announced a partnership with Seattle-based location-based ad targeting firm Placed. More

UK Marketing Spend and Confidence Breaking Records

Oct 16 2014

In the UK, marketing budgets were revised up for the eighth consecutive quarter, reflecting continued confidence in the business outlook, according to the Q3 2014 Bellwether report from ad association the IPA. More

Kantar Media Buys Watermarking Expertise

Oct 16 2014

Kantar Media has agreed to acquire the audio watermarking unit of digital tech firm Civolution, whose products are used by broadcast channels across the world to track their media content and audiences. Financial details were not disclosed. More

Facebook Forms New Unit to Study Consumer Behaviour

Oct 16 2014

Facebook has announced the launch of a new division, Facebook IQ, which will probe consumer behaviour and motivation to support the social network's own product development strategy and the campaigns of its clients. More

UK Buy and Aus Appointment for MediaMath

Oct 16 2014

US-based digital marketing services firm MediaMath has acquired UK-based social media ad platform Upcast; and has appointed programmatic ad specialist Stuart Bartram as its first Australian Country Manager. More

Buy Unites Customer Experience Firms

Oct 15 2014

Rosslyn, VA-based firm CXSolutions ('CX Act') has acquired analytics start-up Shopalytic, which helps small and medium sized businesses interact with their customers. More

Brand Agency Adds Insightful Sister

Oct 15 2014

London-based brand communications agency PrettyGreen has launched a sister company, Pretty Black&White, combining research, planning and creative functions. More

GfK Extends Tracking of Dutch Radio Audience

Oct 15 2014

Dutch radio audience survey body NLO has signed an amended contract with current provider GfK, extending the current radio diary deal and simultaneously exploring the use of mobile apps to allow reporting on a minute-by-minute level. More

Salesforce Catches Big Data Wave

Oct 14 2014

Salesforce, already in the news last week for partnering with SurveyMonkey, has announced its own entry into the analytics market with the launch of a platform called the Wave Analytics Cloud. More

GI Insight Buys Majority Stake in Cognesia

Oct 14 2014

UK-based database marketing and loyalty scheme specialist GI Insight has acquired a majority stake in digital media analysis firm Cognesia, formerly known as Intellitracker. More

Quest Innovation Launches Qual Project Portal

Oct 14 2014

MR technology company Quest Innovation has launched an online project management portal, QuickQuest, allowing clients to manage global qual projects with multiple field agencies, from one place. More

YouGov Grows Revenue, Readies New Data Product

Oct 13 2014

Online research specialist YouGov has reported preliminary results for the year ended 31st July 2014, with revenue up 10% in constant currency terms, to £67.4m, and adjusted profit before tax rising 12%. More

Nielsen Wins Australian IAB Tender

Oct 13 2014

Following a long tender process, online ad association IAB Australia has chosen Nielsen as sole supplier of digital audience measurement services in the country, for three years from January 1st 2015. More

GfK MRI and Partner Launch Wellness Segmentation

Oct 13 2014

GfK MRI has teamed up with modeling and analytics provider Santiago Solutions Group to launch a health and wellness-based segmentation and solution, SSG Wellness Spectrum. More

Arizona Firm Launches 'Listening' Product

Oct 13 2014

US firm Waggle Dance Marketing Research has launched a social media listening product, using semiotics to analyse online conversations. More

SurveyMonkey Integrated with Salesforce

Oct 10 2014

DIY online research firm SurveyMonkey has announced a new app, allowing users to send and analyze surveys from within the widely used Salesforce platform. More

IBM Finds Homes for Watson

Oct 10 2014

IBM has opened a New York HQ for its recently-launched Watson Group, housing more than 600 staff of the new self-service analytics division; and unveiled the first five 'Watson Client Experience Centers' for client support and training, in the cities of Dublin, London, Melbourne, Sao Paulo and Singapore. More

comScore Privacy Settlement Finalised

Oct 10 2014

In the US, a federal judge has given final approval to comScore's proposed $14m settlement of a class action lawsuit over the unauthorised collection of consumers' personal and confidential information. More

Acxiom and SMG in Data Sharing Deal

Oct 10 2014

Enterprise data and analytics firm Acxiom has announced a European-wide partnership with global media network Starcom Mediavest Group (SMG), sharing data and assisting entry into new geographical markets. More

Promotions for dunnhumbyUSA

Oct 10 2014

Retail analytics firm dunnhumbyUSA has announced six further promotions, as it prepares to move into its new corporate headquarters in downtown Cincinnati. More

Mega-Deal for Rentrak and WPP

Oct 9 2014

Film and television measurement specialist Rentrak is to acquire the US TV measurement business of WPP's Kantar Media for $98m in Rentrak common stock. WPP will then spend a further $56m to bring its overall share of the US-based firm to 16.7%. The deal gives WPP's GroupM agencies full access to Rentrak audience data. More

SurveyMonkey and NBC News in Polling Partnership

Oct 9 2014

DIY online research firm SurveyMonkey has announced a partnership with broadcast and digital news provider NBC News. The deal has two aims: to deliver in-depth assessments of public opinion and attitudes; and more generally to explore best practice in online survey research. More

Tech Partnership for Kinesis and Paradigm

Oct 9 2014

In the US, survey and panel management software specialist Kinesis Survey Technologies has announced a new technology partnership with mobile panel firm Paradigm Sample. More

Thai and Malaysian Panels for RPA

Oct 9 2014

Tokyo-based Research Panel Asia (RPA) has announced the launch of proprietary panels in Thailand and Malaysia. More

Foreman to Advise Borderless Board

Oct 9 2014

Emerging markets panel specialist Borderless Access has become the latest company to appoint current ESOMAR President Dan Foreman as a Non-Executive Director. More

D&B Partners to Help Clients Pick Plums

Oct 8 2014

Business information veteran Dun & Bradstreet has announced a partnership with Lattice Engines, a provider of cloud-based predictive marketing and sales applications, promising clients the ability to identify the customer and prospects 'most ready to buy'. More

Marketing Services Buys Drive Growth at St Ives

Oct 8 2014

UK group St. Ives Plc has reported a 3% annual increase in revenue to £327.6m, providing what it calls 'clear evidence' of the success its strategy to move into marketing services through a major M&A push. More

comScore, Datalogix Link Online Ads to Off-Line Sales

Oct 8 2014

comScore has announced a partnership with Datalogix, helping US clients to link digital ad exposure to in-store sales. The deal combines the strengths of comScore's validated Campaign Essentials (vCE) analytics and Datalogix' off-line sales measures including DLX ROI. More

Data 'Blending' Firm Alteryx Gets $60m Investment

Oct 8 2014

Advanced analytics provider Alteryx Inc. has announced a $60m investment round, led by Insight Venture Partners. The funds will allow it to expand its capacity, partner channels and innovation efforts in response to ' burgeoning global demand'. More

Malaysian TV Audience Deal for Kantar Media

Oct 8 2014

Kantar Media is to provide a proprietary audience measurement service for Malaysian Pay TV and radio group Astro. Launched next year, the new service will make use of Kantar Worldpanel's Malaysian household FMCG panel. More

Funds for Big Data Platform Zoomdata

Oct 8 2014

In the US, Zoomdata, which boasts 'the world's fastest big data exploration, visualization and analytics platform', has closed $17m in a Series B funding round led by Accel Partners. The money is earmarked for sales and marketing expansion along with investment in product innovation. More

Tesco 'Receives Bid for dunnhumby'

Oct 7 2014

Sky News has reported that venture capital firm TPG has approached Tesco with a c.£2bn bid to buy its data gathering and analysis subsidiary dunnhumby, the firm behind the Clubcard loyalty scheme. More

Transactis Sets Up Coalition to Prevent Retail Fraud

Oct 7 2014

Consumer insight and anti-fraud specialist Transactis has set up a 'fraud and loss prevention coalition' known as TRADE, through which retailers can share their transactional and consumer insight data in a bid to spot potential fraudsters. More

Capital One Buys UX Consultancy Adaptive Path

Oct 7 2014

In the US, consumer credit and loans specialist Capital One has acquired San Francisco-based user experience (UX) design and consulting firm Adaptive Path. Terms of the deal were not disclosed. More

Mobile UX Firm Appsee Gets $2m More

Oct 7 2014

Israeli analytics firm Appsee has secured a $2m Series A round of funding, which it will use to develop further iOS features, launch an Android version, and pursue additional R&D. More

Cloudera Buys Analysis Specialist DataPad

Oct 6 2014

Enterprise analytic data management firm Cloudera has acquired DataPad, a platform which helps users integrate, analyse and distribute their data. Terms of the deal were not disclosed. More

Twitter and MIT Link for Social Media Understanding

Oct 6 2014

Twitter is donating $10m over the next five years to help The MIT Media Lab create a new division to explore how people use social media networks. More

GoodData Secures $25.7m Investment

Oct 6 2014

San Francisco-based big data analytics specialist GoodData has completed a $25.7m Series E round of funding, led by Intel Capital. More

Ireland's Analytics Insight Centre Names New CEO

Oct 6 2014

The Insight Centre for Data Analytics - a joint initiative between University College Dublin, the National University of Ireland at Galway, University College Cork, and Dublin City University - has appointed Oliver Daniels as Chief Executive Officer. He will join on 21st October. More

PlaceIQ and Rentrak Add Location to TV Viewing Data

Oct 3 2014

In the US, location analytics firm PlaceIQ has partnered with multi-screen audience measurement specialist Rentrak to develop a new product called PIQ PrimeTime, combining location intelligence with television viewing data. More

Facebook Seeks to Reassure with Research Guidelines

Oct 3 2014

Facebook has introduced strict research guidelines, in response to a recent revelation that the firm had conducted a psychological experiment in which it manipulated users' news feeds to assess the impact on the mood of their subsequent posts. More

Affinity Solutions Buys Targeting Firm 2Go Media

Oct 3 2014

In the US, Affinity Solutions, which analyzes consumer spending data to help clients with their targeted marketing initiatives, has made its first acquisition - Internet marketing tech firm 2Go Media. Terms of the deal were not disclosed. More

Firms to Launch Real-Time Text Tool

Oct 3 2014

Voice-of-customer specialist eDigitalResearch has partnered with analysis software firm Lexalytics, to develop a new real-time text analytics tool. More

AudienceScience Hires Innovation Leader

Oct 3 2014

In the US, behavioral targeting and data management firm AudienceScience has hired Danny Kim for the newly created role of Director of Innovation, based in the Bellevue, WA office. More

Insightpool Raises $4m for Expansion

Oct 3 2014

Insightpool, which helps organizations mine social media networks to find their top influencers, prospects or customers, has raised $4m in a Series A round of funding. The firm has also announced plans to expand its Atlanta headquarters and hire a further 75 staff. More

Wizeline Upgrades Product Development Tool

Oct 3 2014

In the US, product intelligence company Wizeline has added new 'market needs analysis' functionality to its core offer, to help companies determine the features of a product that are most likely to drive customer value. More

Quantcast Buys Retargeting Specialist Struq

Oct 2 2014

San Francisco-based audience measurement and digital ad firm Quantcast has acquired London company Struq, a specialist in personalisation and cross-device retargeting, for an undisclosed sum. More

Kantar Readies for Twitter TV Ratings Roll-Out

Oct 2 2014

Kantar Media says it will launch the UK's first official metric for measuring Twitter TV audience engagement in mid-October. More

Kinesis Adds Feedback Option to In-Store Beacon Tech

Oct 2 2014

US-based survey and panel management software firm Kinesis Survey Technologies has enhanced its offer to add survey research options for users of in-store 'beaconing' for smartphones. More

Effective Measure Names New CEO

Oct 2 2014

In Melbourne, Australia, digital audience specialist Effective Measure has appointed Graham Plant as Chief Executive Officer, replacing Richard Webb who stepped down from the role in March. More

Siamack Salari Launches Customer Journey App

Oct 2 2014

In the UK, ethnographic and customer journey research specialist Siamack Salari has launched a new smartphone app called Journey HQ, to provide insight into customers' natural decision-making and buying patterns. More

PeriscopeIQ Buys Opinionmeter International

Oct 1 2014

Customer and employee engagement solutions firm PeriscopeIQ has acquired DIY feedback platform provider Opinionmeter International, for an undisclosed sum. More

Consumers Put a Price on Personal Data

Oct 1 2014

How much is a piece of personal data worth? According to a study conducted by mobile giant Orange, consumers' price tag is around £13 for a single piece if it is shared with a brand they already know, and £15 for organisations they have not dealt with previously. More

CoreLogic Sells Off Non-Core Units

Oct 1 2014

California-based residential property information and analytics provider CoreLogic has sold its Collateral Solutions and Field Services business units to property maintenance specialist Mortgage Contracting Services (MCS) for a possible total of $45m. More

Federated Sample Spins Off Fulcrum Division

Oct 1 2014

US firm Federated Sample has spun off its Fulcrum sample management and exchange platform as an independent division. More

OMR Globus Rolls Out Q One Panel Platform

Oct 1 2014

Data collection specialist OMR Globus has launched an online panel hosting, sampling and survey platform called Q One, which it says provides tools for every step in the data collection process, from initial quote to invoice. More

AOL Debuts TV Targeting and Analytics Platform

Sep 30 2014

Online news and content provider AOL has launched a targeting and analytics platform, helping advertisers and agencies make best use of TV ads to reach specific audiences. The new system will be integrated with AOL's data management platform ONE. More

Informa's US CEO to Retire

Sep 30 2014

Business information and events group Informa has announced that Kenneth Bohlin is to retire from his role as President & CEO of Informa Financial Information (IFI) and Informa USA at the end of the year. More

uSamp Hires Burnett as Panel Performance Lead

Sep 30 2014

In the US, online sampling and technology company uSamp has appointed former Ipsos and Hall & Partners exec Dean Burnett as Senior Director, Global Panel and Sampling Operations. More

Pointmarc Relocates Seattle HQ

Sep 30 2014

Digital analytics consultancy Pointmarc has moved into new headquarters in downtown Bellevue, Seattle, in anticipation of further growth across its client base. More

MR Recruitment Firm Hasson Expands London Team

Sep 30 2014

UK-based market research staff recruitment specialist Hasson Associates has appointed former Survey Sampling International (SSI) exec Beatrice Zornek as an Associate, and Aileen Ryan as Office Manager. More

Infotools Promotes and Hires in NZ

Sep 30 2014

In New Zealand, MR software provider Infotools has promoted Chris Spence for a newly created role, Sales & Marketing Director, in charge of the global sales team and marketing initiatives. The firm has also appointed former Ipsos ASI Director Horst Feldhaeuser. More

Facebook Tracker Launches as New No-Ads 'Rival' Booms

Sep 29 2014

Facebook has launched a cross-device user tracking ad product, based on the Atlas software it acquired from Microsoft earlier this year. Meanwhile Ello, a social network which spurns advertising, is reportedly adding as many as 35,000 new users an hour. More

GfK Buys Pricing Intelligence Specialist Cogenta

Sep 29 2014

GfK has acquired UK-based online retail and pricing intelligence firm Cogenta, which will now be fully integrated into the German-based group as the GfK Online Pricing Intelligence solution. More

Krux Hires Data Science Leader

Sep 29 2014

Cloud-based data management firm Krux has appointed Yacov Salomon to lead its global data science development, from a base in Sydney, Australia. More

Qualtrics Gets Major Cash Infusion

Sep 26 2014

Survey technology firm Qualtrics has closed a $150m Series B financing round, giving it the means to expand rapidly into new geographic and vertical markets, develop new products and consider acquisitions of appropriate technology solutions. More

Class Action Targets Arbitron / Nielsen Robocalls

Sep 26 2014

A suit filed in the U.S. District Court of Northern California claims that Arbitron - now Nielsen Audio - made calls and left messages for consumers, contrary to the Telephone Consumer Protection Act (TCPA). More

e-Receipt Specialist Slice Debuts Panel Business

Sep 26 2014

Palo Alto, California-based online shopping data app Slice has launched an analytics business, Slice Intelligence, which makes use of a panel of more than 2 million online shoppers. More

SurveyMonkey Funds Fuel Apptentive

Sep 26 2014

DIY online research firm SurveyMonkey has co-led a $5.3m Series A fundraising round for in-app customer communication specialist Apptentive. Origin Ventures also led the round, which is earmarked for expansion of the product suite along with sales and marketing activities. More

Upsight Sells PlayHaven Ad Network to Science Inc.

Sep 25 2014

In the US, mobile app analytics specialist Upsight has sold its ad platform PlayHaven Ad Network to digital marketing group Science Inc. Terms of the deal were not disclosed. More

Verve Expands to Canada

Sep 25 2014

London-based online communities specialist Verve has opened an office in Toronto, and has appointed former Research Now exec Suzanne Costa to lead it. More

New Cross-Tab Tool Promises Faster Project Turnaround

Sep 25 2014

MR outsourcing company Cross-Tab Marketing Services has launched a process automation and project management tool called Promise, which it says can reduce project turnaround times by more than 40%. More

Social Media Analytics Firm Viralheat Opens in London

Sep 25 2014

San Mateo, CA-based social media analytics specialist Viralheat has opened a European office in London, where it has appointed John Hayes as Marketing Director. More

Scanbuy Debuts Behavior-Driven 'mTargeting' Solution

Sep 25 2014

In New York, mobile engagement specialist Scanbuy has launched a behavior-driven targeting solution, based on consumers' mobile shopping interests and preferences. More

Commotion Agency Rolls Out Video Analytics Service

Sep 25 2014

Creative video studio the Commotion Agency has rolled out an analytics service, to help clients measure the effectiveness of their online video campaigns. More

Alliance Data to Buy Conversant for $2.3 billion

Sep 24 2014

Consumer behavior specialist Alliance Data is to buy personalized digital marketing specialist Conversant (formerly known as ValueClick) in a cash and stock deal worth up to $2.3 billion. More

NPD Group Launches Wearables Advisory Service

Sep 24 2014

US-based consumer and retail tracking provider The NPD Group has launched a new wearables advisory service, led by Eddie Hold, Vice President of the firm's Connected Intelligence division. More

Marketing Intelligence Platform Radius Raises $54.7m

Sep 24 2014

San Francisco-based B2B marketing intelligence specialist Radius has raised $54.7m in Series C funding, which it will use to expand its engineering, data science and marketing teams. More

Telmar Debuts SurveyTime Media Insights Tool

Sep 24 2014

Advertising software and services specialist Telmar has launched a new tool called SurveyTime, allowing planners to pull data from multiple sources and convert it into presentations in real time. More

Annik Hires Analytics Team Leader

Sep 24 2014

In India, MR technology and operations company Annik has appointed former IBM consultant Lata Iyer as Senior Vice President, Research and Analytics, in charge of its newly formed Analytics team. More

dunnhumby Ventures Invests in Content Analytics

Sep 24 2014

Investment vehicle dunnhumby Ventures has participated in a $4m Series A round of funding for eCommerce analytics firm Content Analytics, which will use the investment to scale its sales and marketing and expand its engineering team. More

Enterprise-Level Social Media Launch for Mu Sigma

Sep 24 2014

Decision science and data analytics firm Mu Sigma has launched an enterprise-level social media analytics solution, pitched at large organisations looking for a wide-ranging perspective of brand health and sentiment. More

TargetingMantra Closes First Funding Round

Sep 24 2014

India-based personalization specialist TargetingMantra has raised $1.1m in an initial round of funding, which it will use to expand its 'Amazon-like' targeting service, while developing new products. More

Nielsen Buys Indian Economic Modelling Firm Indicus

Sep 23 2014

In India, Nielsen has acquired analytics, economic modelling and forecasting services firm Indicus Analytics. Terms of the deal were not disclosed. More

comScore and GSMA Move On from 5-Year Partnership

Sep 23 2014

In the UK, comScore has announced that its partnership developing metrics with the GSMA mobile operators' trade association is to terminate at the end of 2014. The digital measurement giant will shortly launch a new service called Mobile Metrix, working with cross-industry body UKOM. More

Job Cuts Reported at Analytics Firm Visible Measures

Sep 23 2014

According to reports in the US press, Boston-based video analytics firm Visible Measures has made up to 30 members of its team of 130 redundant, across a number of areas of the business. More

Beyond Verbal Raises Funds, Launches Wellness API

Sep 23 2014

Tel Aviv, Israel-based emotion analytics specialist Beyond Verbal has raised $3.3m in new funding, simultaneously launching the Beyond Wellness API, which will enable app developers and wearable device makers to add emotion sensing capabilities to their offerings. More

WiseSample Relocates in New Delhi

Sep 23 2014

Canadian survey sample and panel technology firm WiseSample has moved its Indian operations to larger premises in New Delhi, to accommodate new members of staff and to prepare for future growth. More

Nielsen Social Set for Launch in Mexico

Sep 23 2014

Nielsen has announced plans to launch its Nielsen Social solutions - including Twitter TV Ratings - in Mexico in the first half of 2015. More

Mobile Analytics Firm Swrve Raises $10m

Sep 23 2014

Mobile segmentation and analytics specialist Swrve has closed a $10m Series B funding round, which it will use to speed up its global expansion plans, continue to build its platform and hire additional staff in sales, marketing and engineering. More

GfK to Merge Media Analysis Firms in Germany

Sep 22 2014

In Germany, GfK is to merge its media analysis specialist firms GfK Enigma and Media Markt Analysen, to form one company which will now operate under the name GfK Media & Communication Research. More

AppNexus Gets WPP Funds, Buys Xaxis OAS Platform

Sep 22 2014

New York-based ad technology firm AppNexus has received $25m in funding from WPP, and in turn, has agreed to acquire the Open AdStream (OAS) ad serving platform from the marcoms giant's audience profiling and targeting division Xaxis. More

IBM Launches Watson B2B Analytics Tool

Sep 22 2014

IBM has launched Watson Analytics, which provides access to natural language based predictive and visual analytics for business users. More

WPP to Buy Chinese Social Media Specialist Teein

Sep 22 2014

WPP's digital network VML has agreed to acquire Shanghai-based social media monitoring specialist Teein. Terms of the deal were not disclosed. More

EMI Research Hires Janet Miller in Bus Dev Role

Sep 22 2014

Global online sample aggregator EMI Research Solutions has appointed MR industry veteran Janet Miller as Business Development Consultant. More

Sen Named Head of Ipsos Innoquest India

Sep 22 2014

Vidya Sen has been promoted to the role of Head of innovation and forecasting business Ipsos InnoQuest in India. More

WPP 'in Talks to Acquire IBOPE'

Sep 19 2014

According to a number of reports in the media, WPP is in 'advanced talks' regarding the possible acquisition of some divisions of Brazilian research agency IBOPE Group by its Kantar arm. More

Simmons Research Loses NCS MRC Accreditation

Sep 19 2014

In the US, the Board of the Media Rating Council has voted to remove accreditation for Simmons Research's National Consumer Study (NCS), following an independent audit which uncovered 'declines in service performance metrics'. More

TNS 'First' to Establish Presence in Mongolia

Sep 19 2014

TNS is to move into the Mongolian market in partnership with sister WPP agency Y&R Advertising, with the latter acquiring a majority stake in the Creative and Research Agency (CRA) from conglomerate MCS Holding LLC. Terms of the deal were not disclosed. More

BrainJuicer Redefines 'Flat'

Sep 19 2014

Online research specialist BrainJuicer has reported a 'relatively flat' first half year, with a 4% rise in revenue to £11.2m (H1 2013: £10.8m). A decline in US and UK turnover was more than compensated by strong performances in Asia, continental Europe and Brazil. More

Pat McDonough to Leave Nielsen after 44 Years

Sep 19 2014

Media researcher Pat McDonough is to retire from Nielsen at the end of 2014, after 44 years with the company. More

Geotargeting Specialist Enradius Launches in US

Sep 19 2014

In the US, digital media specialist David Carberry has launched a digital marketing agency called Enradius, which will focus on geo-targeted marketing and behavioral data. More

Dentsu Aegis Buys Search Analytics Unit

Sep 18 2014

Media and digital marcoms giant Dentsu Aegis Network has acquired the standalone search and content marketing agency business of US-based Covario. The business offers local SEO, social media automation, and analytic tools. More

Insights West Launches Canadian Multicultural Panel

Sep 18 2014

Canadian public opinion polling and consumer research specialist Insights West has launched an online community, comprising 2,100 British Columbians of Chinese and South Asian ethnic descent. More

AudienceScience Expands to India

Sep 18 2014

US behavioral targeting and data management firm AudienceScience has expanded to India, with the opening of an office in Pune. More

LivingLens Raises Expansion Funds

Sep 18 2014

Liverpool, UK-based video analysis specialist LivingLens has raised £206k in follow-up seed funding from a range of angel investors, and plans to use the money to expand its technology and sales capability, and to move into new offices in London. More

emma Adds Social Media Data

Sep 18 2014

Australian industry body The Readership Works says it has enhanced its 'emma' readership survey with the addition of social media data. More

Acxiom to Hire 150 at New Office in Texas

Sep 17 2014

Enterprise data and analytics company Acxiom is opening a new office in Austin, Texas, where it plans to recruit for up to 150 technology, engineering and operations positions. More

Lotame Opens Office in Australia

Sep 17 2014

US-based web analytics and behavioral targeting firm Lotame has opened an office in Sydney, and appointed Ian Curd as Commercial Director of Australia and New Zealand. More

iCrossing Launches Segment-based Content Service

Sep 17 2014

US digital marketing agency and online buzz measurement specialist iCrossing has introduced an online tool called Responsive Audience Intelligence (ResponsiveAi), to deliver contextually relevant content based on anonymous audience data. More

Fischer Named Aha! CEO

Sep 17 2014

Detroit, Michigan-based DIY online qual platform Aha! has named co-founder Ray Fischer Chief Executive Officer. More

RJMetrics Secures $16.5m Funding Round

Sep 17 2014

In the US, online business analytics specialist RJMetrics has secured a $16.5m Series B investment, which it will use to accelerate product development, and hire new staff at its Philadelphia headquarters. More

Vocus / Cision Combo Buys Visible Technologies

Sep 16 2014

In the US, recently merged PR software providers Vocus and Cision have acquired social media listening and engagement software specialist Visible Technologies. Terms of the deal were not disclosed. More

Optimity Expands to Europe with Matrix Knowledge Buy

Sep 16 2014

US management consulting firm Optimity Advisors has expanded to Europe by acquiring London-based advisory and data management specialist Matrix Knowledge. More

New Funds for Digital Measurement Firm Verto Analytics

Sep 16 2014

Cross-platform digital media measurement specialist Verto Analytics has raised $2.4m in a second round of funding, which it will use to 'scale up' its cloud-based infrastructure and SaaS-model tools. More

Management Buy Out for QRS as MD Sam Adby Retires

Sep 15 2014

UK data collection agency QRS Market Research has completed a management-led buyout of retiring MD and shareholder Sam Adby. Terms of the deal were not disclosed. More

Gongos Launches 'Insight Curation' Division

Sep 15 2014

In the US Gongos, Inc. has launched a third business unit, Arti|fact, to sit alongside primary research division Gongos Research and data sciences division O2 Integrated. The firm has appointed Amy Perifanos to lead the new unit and re-hired Brett Bridges as a Director. More

Dovas Leaves CEO Role at Australia's AMAA

Sep 15 2014

In Australia, Paul Dovas is stepping down as CEO of not-for-profit industry body the AMAA after sixteen years' service in the organisation and its predecessor. The AMAA said he intends to pursue other opportunities in digital media. More

Verve Expands International Communities Team

Sep 15 2014

London-based online communities specialist Verve has announced seven more hires, including former GfK execs Rich Preedy and Olly Robinson who will help drive the expansion of its International service. More

Latin American Buy is First for 1World

Sep 15 2014

US-based polling and data analytics company 1World Online has announced its first acquisition. Mexico-based online polling firm Flipter will become 1World's Latin America division, serving both Central and South America. More

Google Buys Mobile Polling Service Polar

Sep 15 2014

Google has acquired mobile opinion polling service Polar, for an undisclosed sum, and will bring its team into its Google+ social network division. More

Former GfK East Africa MD Joins GeoPoll

Sep 15 2014

US technology company Mobile Accord has hired former GfK East Africa MD John Muthee as Vice President of Business Development, Africa, for its real-time mobile survey platform GeoPoll. More

Ifbyphone Gets Funds for Mongoose Metrics Acquisition

Sep 12 2014

In the US, marketing automation platform Ifbyphone has raised $30m in new funding, and spent some of it on buying Cleveland-based call tracking, measurement and attribution firm Mongoose Metrics. Terms of the deal were not disclosed. More

MRSS and SMI Bring 3D Eye Tracking to India

Sep 12 2014

MRSS India has partnered with computer vision technology developer SensoMotoric Instruments (SMI) to integrate the latter's eye tracking solutions with its full service offer. More

MR Publication Inside Research Shuts Up Shop

Sep 12 2014

Larry Gold, the publisher of market research industry journal Inside Research, has discontinued operations after twenty four years in business, following distribution of the journal's final edition last week. More

Specific Media Adds STB Data to Audience Segments

Sep 12 2014

Multi-screen measurement company Specific Media has added Kantar Media and Rentrak set top box (STB) data to its TV Audience Segments (TVAS) solution, to help advertisers with their audience targeting. More

Data and Insights Firm Cogensia Hires Eight

Sep 12 2014

In Chicago, data and insights-driven marketing and predictive modelling consultancy Cogensia has appointed eight new members of staff. More

Neustar Launches Audience Modeling Tool

Sep 12 2014

In the US, business information and analysis specialist Neustar has introduced a new media intelligence service called AK Media Insights Pro, enabling brands and agencies to model and analyze their own media and audience data. More

Fluendo Buys LongoMatch Sports Analysis Software

Sep 11 2014

Barcelona-based multimedia software provider Fluendo has acquired sports analysis firm LongoMatch, which offers a cross-platform tool through which users can perform real-time analysis on sports game video feeds. Terms of the deal were not disclosed. More

MetrixLab Opens in Brazil

Sep 11 2014

Netherlands-based online research and marketing analytics firm MetrixLab has opened a new office in Sao Paulo, Brazil, focused on South American regional clients. More

Nielsen Hires Privacy Specialist

Sep 11 2014

In New York, Nielsen has hired former Accenture exec Benjamin Hayes as Chief Privacy Officer, overseeing its global privacy program. More

iModerate Hires Former QualVu MD

Sep 11 2014

Denver-based MR technology firm iModerate has appointed former QualVu MD Julia Eisenberg as Senior Vice President of Client Services, responsible for the day-to-day management of its Client, Moderating, and Technical Services teams. More

Ad Targeting Firm xAd Secures $50m

Sep 11 2014

Location-based ad targeting specialist xAd has raised $50m through a combination of equity and debt financing led by Institutional Venture Partners (IVP). While the firm says it has no immediate plans for the money, it confirms it is currently evaluating 'strategic acquisitions'. More

Qantas Unveils 'Red Planet' Data & Research Offer

Sep 10 2014

Australian national airline Qantas has spun off a data marketing business, Red Planet, which will analyse data from the company's 10.1m Frequent Flyer loyalty program members and other sources, to offer targeted advertising and research to third party clients. More

ISG Partners to Offer IT Performance Measures

Sep 10 2014

US-based Information Services Group (ISG) has announced a partnership with cloud-based technology business management (TBM) software provider Apptio, allowing businesses rapid analysis of operational data to assess the performance of their IT functions and spend. More

uSamp Hires for New German Office

Sep 10 2014

Online research tech company uSamp has opened an office in Frankfurt, Germany and hired Susanne Minneker and Catherine Gibbon who will be based there. More

Aimpoint's Road Leads to Rome

Sep 9 2014

US intelligence provider Aimpoint Research has moved into Europe with the acquisition of Rome's CIELO Research. More

20|20 Launches Virtual Reality Tool

Sep 9 2014

MR technology and services firm 20|20 Research has launched a virtual reality (VR) platform which simulates 'a multitude of consumer products and sensory experiences'. Participants don VR headsets to enter in-store environments or other locations such as restaurants, cruise ships, hotels or events. More

New Confirmit App Offers 'Seamless Mobile Experience'

Sep 9 2014

Survey and reporting software firm Confirmit has launched the Confirmit Panel App, which it says will allow clients to offer a 'seamless mobile experience' to participants in their research and customer panels. More

Realeyes Deal Puts Emotion in Adknowledge Offer

Sep 9 2014

Digital ad specialist Adknowledge and emotion analytics firm Realeyes have agreed a global partnership, promising advertisers the chance to 'make better ads, put them in more effective places and more accurately analyse performance to improve future campaigns'. More

Gazelle Unveils Sample Solution

Sep 9 2014

In New York, MR operations specialist Gazelle Global has announced the launch of a standalone online sample solution, GoSample! More

German App Analyst Gets Funds for US / Asian Push

Sep 9 2014

Berlin-based app analytics and attribution company adjust has raised $7.6m in a series C round of funding, for expansion of its team and technologies, with 50 percent specifically earmarked for the US, Chinese and Japanese markets. More

North America Led Global MR Growth in 2013, Finds ESOMAR

Sep 8 2014

The global research industry grew faster than inflation in 2013, with turnover for 'traditionally defined MR' passing the $40bn mark, according to ESOMAR's annual report, just released. More

Teradata Acquires Think Big Analytics

Sep 8 2014

Big data analytics platform Teradata has announced the acquisition of Think Big Analytics, a consulting and solutions firm focused on big data. Terms were not disclosed. More

Five MDs Appointed at SPA Future Thinking

Sep 8 2014

UK-based agency SPA Future Thinking has restructured its senior management team, promoting Richard Barton to Group Managing Director, with four new divisional MDs - Steve King, Neil Aulton, Chris Bland and Claudia Strauss - working under him. More

Gap Intelligence Buys Forecasting Specialist

Sep 8 2014

US-based technology market analysis firm Gap Intelligence has acquired specialist forecasting business Quixel Research, with terms not disclosed. More

CASRO Publishes New Code

Sep 8 2014

US research association CASRO has formalised its new Code of Standards and Ethics, after its approval by more than two-thirds of member companies. More

Borderless Access Adds Panel Management Feature

Sep 8 2014

Online panel services provider Borderless Access has launched a proprietary community and panel management platform, Communisense, which it says will help clients understand and predict panelist behavior across recruitment, engagement, sampling and incentive management. More

Canadian Launch for comScore

Sep 8 2014

Digital measurement specialist comScore has launched its MMX Multi-Platform and Mobile Metrix products in the Canadian market, providing for the first time what it calls 'a person-level view of Canadians' digital media footprint across platforms'. More

Cambiar Acquires Transition Strategies

Sep 5 2014

Cambiar, the management consultancy dedicated to the MR industry, has acquired MR advisory firm Transition Strategies Corporation. Terms of the deal were not disclosed. More

Bloomberg Sells Sports Data Firm to STATS

Sep 5 2014

In the US, financial software, data and media company Bloomberg has sold its sports analytics division to sports data and content provider STATS. Terms of the deal were not disclosed. More

Norstat Names Matt Reynolds UK MD

Sep 5 2014

Oslo, Norway-based fieldwork group Norstat has promoted Matt Reynolds to the position of Managing Director for the UK market. The firm has also appointed Elisabeth Sampaio as Senior Project Manager in the UK. More

Askia Opens in Los Angeles

Sep 5 2014

Market research software firm Askia has opened an office in Los Angeles, where it has named SPSS veteran Jamey Corriveau as Director of US Operations. More

YouthSight Shuffles Panel Services Team

Sep 5 2014

In London, YouthSight has appointed former Cint exec Ross Pinnegar as Panel Services Manager, replacing Tatenda Musesengwa who has been promoted to the role of Client Services Director. More

M-Brain Buys Global Intelligence Alliance

Sep 5 2014

In Finland, competitive intelligence company M-Brain has purchased marketing intelligence and advisory group Global Intelligence Alliance (GIA) from investment firm CapMan and a group of GIA's management and shareholders. Terms of the deal were not disclosed. More

PeerIndex Seeks Crowdfunding

Sep 5 2014

London-based social media analytics firm PeerIndex has launched a crowdfunding campaign, looking to raise $500k for further product development in exchange for a 10% stake in the company. More

JWT Buys Major Share in Brazilian User Experience Firm

Sep 4 2014

WPP marcoms agency JWT has acquired a majority stake in Sao Paulo-based user experience agency Try, also known as Cairos Usabilidade Eireli. Terms of the deal were not disclosed. More

Nielsen and GfK Make IAB Australia Shortlist

Sep 4 2014

Nielsen and GfK have made it to the final round of IAB Australia's tender to measure online audiences across the country for the next three years. More

Sprinklr Buys Social Media Advocacy Firm Branderati

Sep 4 2014

In the US, social media management specialist Sprinklr has acquired influencer and advocacy marketing platform Branderati. Terms of the deal were not disclosed. More

Quantcast Hires Former Google Exec as VP Operations

Sep 4 2014

San Francisco-based audience measurement and digital advertising technology firm Quantcast has appointed former Google exec Adrian D'Souza as Vice President of Operations. More

Netquest Buys Passive Measurement Specialist Wakoopa

Sep 3 2014

Iberian and Latin American online panel provider Netquest has acquired behavioural data collection technology specialist Wakoopa. Financial terms of the deal were not disclosed, but Wakoopa is now a fully-owned subsidiary of Netquest. More

D&B Hires Former AOL Chief Technology Officer

Sep 3 2014

Business information provider Dun & Bradstreet (D&B) has appointed AOL's former Global CTO Curtis Brown as Chief Information Officer (CIO), responsible for the firm's portfolio of technology, proprietary data and related intellectual property. More

NetBase Unveils Segmentation and Targeting Offer

Sep 3 2014

Social media analytics company NetBase has introduced a new approach called 'Audience Marketing with micro[at]scale', segmenting and then targeting consumers based on their social media interactions and profile. More

Krux Adds Geolocation Targeting

Sep 3 2014

Cross-screen data management solutions provider Krux has integrated IP geolocation technology from US firm Digital Element into its services, to help clients segment audiences, geographically target advertising, and localise web site content. More

Firms Launch Virtual Store Eye Tracker

Sep 2 2014

Paper-based packaging company Smurfit Kappa and eye tracking specialist EyeSee have partnered to launch a new online tool, through which brand owners can test and understand the impact of shelf-ready packaging (SRP) in a virtual store environment. More

GfK Netherlands TAM Contract Extended to 2017

Sep 2 2014

SKO, the industry body responsible for the reporting and monitoring of viewing behaviour in the Netherlands, has extended GfK's television audience measurement (TAM) contract by a further two years to 2017. More

Havas China Names Head of Social Media Unit

Sep 2 2014

Havas China has appointed Bryan Wang as Head of Socialyse, its dedicated social media unit, which creates measureable social media campaigns based on insight derived from consumer data. More

Publicis Bid for Criteo Back On?

Sep 1 2014

Paris-based ad technology firm Criteo is once again a target for Publicis Groupe, according to unconfirmed rumours last week from sources including French financial daily Les Echos. More

Merkle Hires Expand Digital Analytics Practice

Sep 1 2014

Data driven CRM firm Merkle has appointed three new Vice Presidents: Yaakov Kimelfeld as Chief Research Officer, Digital Media; Karima Zmerli in charge of the firm's digital data strategy; and Zimm Zimmerman as Personalization Solution leader. More

Krea Launches Diabetes Panel

Sep 1 2014

Indian medical fieldwork specialist Krea has today launched DIAB+, which it says provides access to 'the entire Diabetes ecosystem of India'. This includes access to diabetologists, endocrinologists, clinicians and hospital and laboratory decision makers. More

WPP's Aqua Buys Applogix

Sep 1 2014

In South Africa, WPP's majority-owned digital agency Aqua has acquired marketing and ecommerce tech company Applogix, whose design and development services are based on UX and user needs research, and web analytics. More

GinzaMetrics Adds Competitor Watch Tool

Sep 1 2014

SaaS analytics provider GinzaMetrics has added a new feature, Audience Insights, to its enterprise marketing strategy & SEO platform, tracking competitors' web presence and discovering social networks, offsite content and audience data for competitor sites. More

Australia is New Canvas for Millward Brown Vermeer

Aug 28 2014

Recently formed strategic consultancy Millward Brown Vermeer has launched in Australia, and appointed Caspar Wright as Managing Partner there. More

Launch for Product Potential Specialist Retail Passage

Aug 28 2014

In Texas, former Bank of America exec Tim Mahaffey has set up a brand strategy firm called Retail Passage, offering a platform for product developers and inventors to assess a product's retail potential. More

Leaked Documents Expose NSA Citizen 'Spy' Tool

Aug 28 2014

Records leaked by former intelligence contractor Edward Snowden have revealed that NSA has built a database called ICREACH, through which intelligence staff from across the US government can access information about private e-mails and phone records from people around the world. More

New US Panel Focuses on Consumers with Disabilities

Aug 28 2014

Kantar has partnered with US non-profit agency disABILITYincites to create what is described as the country's largest panel of consumers with disabilities. More

Pinterest Analytics Update Offers New Pinner Data

Aug 28 2014

In the US, image-based social media site Pinterest has updated its analytics tool, to provide businesses with additional insights about their customers' interests. More

BlueConic Adds Mobile App Listening Feature

Aug 28 2014

Boston-based customer engagement specialist BlueConic has added mobile app listening to its platform, to enable organizations to sync mobile customer data with customer data on the web. More

SurveyMonkey Sets Up Advisory Committee

Aug 28 2014

Palo Alto, CA-based online DIY research specialist SurveyMonkey has set up a 'Survey Advisory Committee', tasked with advising the firm on topics such as survey design, quality and innovation. More

Smarter Remarketer Lands a Further $7m

Aug 28 2014

Customer intelligence provider Smarter Remarketer has secured another $7m in venture debt financing, which it will use to expand sales and marketing activities. More

Evalueserve Buys BI Firm Beyond Data

Aug 27 2014

Research and analytics outsourcing firm Evalueserve has acquired German business intelligence provider Beyond Data, for an undisclosed sum. More

More Profit from the Same Revenue for Chime's CIE

Aug 27 2014

CIE, the Insight & Engagement Group within UK firm Chime, has reported first half operating profit up 22% to £1.4m, and a 5% increase in operating income to £4.2m. However, revenue was flat at £5.37m compared with £5.35m in the prior year period. More

GroupM Buys Data-Driven Media Agency Keyade

Aug 27 2014

WPP division GroupM has acquired data-driven digital media agency Keyade, whose proprietary software Madmetrics Analytics will be integrated into GroupM France's data, research and planning offerings. Terms of the deal were not disclosed. More

ZenithOptimedia China Names Research & Analytics Head

Aug 27 2014

Publicis-owned media services specialist ZenithOptimedia China has appointed former Millward Brown exec Chris Maier as Head of Research and Analytics. More

3-D Store Research Firm InContext Raises $12m

Aug 27 2014

In Chicago, web based 3-D virtual store research specialist InContext Solutions has received $12m in Series D funding, which it will use to fuel its expansion plans. More

Millward Brown Buys InsightExpress

Aug 26 2014

US-based online research and analytics firm InsightExpress has been acquired by WPP's brand, media and comms research specialist Millward Brown. Terms of the deal were not disclosed. More

DIM Growth Lags Other WPP Divisions

Aug 26 2014

WPP's data investment management division (DIM) has reported Q2 net sales of £436m and revenue of £611m, the latter up 2.6% in like-for-like terms but well below the overall group growth of 10.2%. More

Former Mindshare CEO to Head News Measurement Review

Aug 26 2014

In the UK, former Mindshare CEO Jed Glanvill has been brought in by newspaper industry body Newsworks, to chair an advisory group compiling a brief for a 'future-proof' cross-platform measurement system and approving the appointment of research providers. More

Equifax to Buy Remaining Stake in NettPositive

Aug 26 2014

US-based consumer credit data agency Equifax is to acquire the remaining 49% of Bangalore-based NettPositive Business Analytics. Terms of the deal were not disclosed. More

All Global Integrated into Lightspeed

Aug 26 2014

WPP's healthcare data company All Global has been integrated into the group's online panels specialist Lightspeed Research, allowing combined access to general population panels and physician and payor panels. More

Guavus Raises $20m in New Funding Round

Aug 26 2014

In the US, telecoms sector big data analytics specialist Guavus has raised $20m in a round of funding which it will use to further develop its operational intelligence platform and its suite of apps for network, marketing, customer care and security clients. More

Acquisitive Tobii Raises $15m

Aug 22 2014

Eye tracking specialist Tobii Technology has raised $15m (SEK 100m) to support its continued expansion in existing and new markets, and specifically its acquisition of speech-generating tech firm DynaVox Systems. More

Merger for Big Data Firms in St Louis

Aug 22 2014

St Louis, Missouri-based big data analytics firms evolve24 and Sherpa Analytics have merged, promising clients enhanced applications for consumer and market insights, as well as program effectiveness measurement. Terms of the deal were not confirmed. More

Cyient Buys Majority Stake in Invati Insights

Aug 22 2014

Indian firm Cyient, which offers engineering, network and operations solutions, is to acquire a majority stake in data sciences firm Invati Insights, for an undisclosed sum. More

Polygraph Buys Offergraph

Aug 22 2014

In the US, social media big data specialist Polygraph Media has acquired marketing science-based predictive technology firm Offergraph. Terms of the deal were not disclosed. More

Funds for Big Data Firm Appuri

Aug 22 2014

In the US, big data analytics company Appuri has raised $261k in investment funding. More

KPMG and Imperial Open Business Analytics Centre

Aug 21 2014

In London, KPMG and Imperial College have partnered to create the 'KPMG Centre for Advanced Business Analytics', fuelled by a $20m investment from the management consulting giant. More

Empirix Buys Mobile Analytics Specialist Verios

Aug 21 2014

US-based network customer behaviour analyst Empirix has acquired Dublin, Ireland-based Verios Software & Systems, adding to its ability to analyse customer experience of mobile devices. Terms of the deal were not disclosed. More

Funds for Predictive Analytics Firm Vantage

Aug 21 2014

Canadian data mining and predictive analytics firm Vantage Analytics has raised $1.1m in its first funding round, which it will use to further develop its offer, and to support its current recruitment drive. More

Barry to Lead US Office for ZappiStore

Aug 21 2014

London-based online research 'app store' platform ZappiStore has officially opened an office in Boston with the appointment of former GMI exec Ryan Barry as Senior Vice President of Sales and Marketing, North America. More

dunnhumbyUSA Readies for Cincinnati HQ Move

Aug 21 2014

Retail analytics giant dunnhumbyUSA says it will make the move to its new corporate headquarters in downtown Cincinnati in the first quarter of 2015. More

Windsor Circle Wins $5.25m for Purchase Data Platform

Aug 21 2014

In the US, customer retention specialist Windsor Circle has raised $5.25m in a Series B round of financing, which it will use to extend its technology, launch into new verticals, and expand both its team and marketing efforts. More

Nielsen Catalina and FourthWall in STB Data Deal

Aug 20 2014

Shopper insights specialists Nielsen Catalina Solutions (NCS) is combining its data on what consumers watch and buy, with set-top-box (STB) data from FourthWall Media, in order to extend its single-source panel for CPG marketers. More

GfK Plans 'Crossmedia Visualizer'

Aug 20 2014

GfK is to launch a cross-media and cross-device measurement tool called the 'Crossmedia Visualizer', to help clients understand how individuals use their different devices. More

Nielsen Promotes Hasker to Oversee Media Business

Aug 20 2014

Nielsen has promoted Steve Hasker to the role of Global President, overseeing its business across the media sector, in addition to leading its product portfolio across both Watch and Buy segments. More

Quantcast Promotes for UK and EMEA Leader Roles

Aug 20 2014

San Francisco-based audience measurement and digital advertising firm Quantcast has promoted former Yahoo! exec Matt White to Managing Director of its UK operation, replacing Phil Macauley who has moved up to the position of EMEA MD. More

Opera Mediaworks Opens Mobile Ad Innovation Lab

Aug 20 2014

San Mateo, California-based mobile ad platform Opera Mediaworks has opened an Innovation Lab, with the aim of understanding how consumers will interact with their mobile devices in the future. More

iCharts Closes $4.3m Funding Round

Aug 20 2014

Visual analytics specialist iCharts has closed a $4.3m venture funding round, which it says will help it capitalize on recent growth. More

FacialNetwork Hires Tech Industry Veteran as COO

Aug 20 2014

In the US, cloud-based facial recognition software provider FacialNetwork has appointed Satya Yenigalla as Chief Operating Officer. More

Nielsen Promotes Lewis to Lead Global FMCG Business

Aug 19 2014

Nielsen has promoted John Lewis to the role of Global President, in charge of its worldwide business in the FMCG vertical. Company veteran Karen Fichuk replaces him as President, North America. More

dunnhumby Buys Stake in Modelling Firm

Aug 19 2014

Retail analytics giant dunnhumby has acquired a 50% stake in consumer behaviour modelling firm Sandtable, and will create a joint venture through which to develop new ways of predicting and understanding consumer behaviour. Terms of the deal were not disclosed. More

Nielsen Veteran Tom Markert Joins Research Now

Aug 19 2014

Digital data collection specialist Research Now has appointed Nielsen veteran Tom Markert as EVP of Sales and Business Development for the Americas. More

Social Media Tools Launched on ZappiStore

Aug 19 2014

Budapest-based social media insights specialist Replise has made its Mind Radar and Social Scan social media monitoring tools available through the online research 'app store' platform ZappiStore. More

Research Now Launches Women's Health Panel

Aug 19 2014

Digital data collection specialist Research Now has launched a panel focusing on women's health - initially in Germany, with the US, Canada and the UK following rapidly. More

Cint Expands in Japan

Aug 19 2014

Panel exchange operator Cint has relocated to new premises in Nishi-Shinjuku, Tokyo, where it has appointed Arianne Dumayas as Project and Customer Support Manager. More

AppNexus Nets $60m

Aug 19 2014

New York-based ad technology firm AppNexus has received a $60m round of funding from an unnamed Boston-based public equity and asset management firm. More

Added Value Launches Activator Brand Tracking Tool

Aug 19 2014

WPP-owned brand development and insight consultancy Added Value has introduced a tracking tool called Activator, which it says delivers 'future focused' brand guidance to clients. More

Another $50m for New TNS Partner Medallia

Aug 18 2014

In the US, customer experience management (CEM) software firm Medallia, which last week partnered with TNS, has received $50m in funding from its existing sole institutional investor, Sequoia Capital. More

New Maxus Planning Tool Starts with Bespoke Survey

Aug 18 2014

India-based GroupM agency Maxus has launched a comms planning tool called Resolve, which uses a bespoke proprietary consumer survey called Compose to examine consumer sentiment towards media channels and their content. More

Affectiva Unveils 'Score' Metric and API

Aug 18 2014

Emotion analytics specialist Affectiva has developed a 'simple and intuitive' metric linked to its Affdex facial recognition suite. The 'Affdex Score' and associated API allow clients to integrate data on emotional reaction to content into their existing systems. More

Change at Top for Cross-Platform Data Firm Mediamorph

Aug 18 2014

In New York, Mediamorph as appointed Rob Gardos as its new CEO. Mike Sid, co-founder of the firm, which provides cross-platform media and entertainment data management and analytics, will take the role of Chief Strategy Officer, focusing on corporate and product strategy. More

IgnitionOne Buys Mobile Ad Targeter Human Demand

Aug 15 2014

In the US, marketing technology firm IgnitionOne has acquired mobile ad targeting specialist Human Demand. Terms of the deal were not disclosed. More

Patter of Tiny Hooves for Malaysian Vets

Aug 15 2014

Former Ipsos and TNS MDs Steve Murphy and Yazid Jamian have launched a new agency called Green Zebras, in Kuala Lumpur, Malaysia. More

Launch for Video Measurement Firm Conversion Logic

Aug 15 2014

In the US, Trevor Testwuide and Alison Lohse, who previously worked at marketing intelligence firm Visual IQ, have launched Conversion Logic, a firm specialising in cross-platform video measurement. More

AdRoll Hires Google Man for New London Office

Aug 15 2014

Advertising retargeting firm AdRoll has opened an office in London, where it has appointed former Google exec Michael Bertaut as Managing Director of EMEA Strategic Sales. More

Senior Promotions and Appointments for Directions

Aug 15 2014

In the US, Directions Research Inc. (DRI) has appointed Joseph Hall as SVP of Big Data Custom Solutions, Miguel Martinez-Baco as Vice President of Qualitative and Hispanic Insights, and Jeff Eha as an Account Manager. The firm has also promoted Jim Lane and Tim Laake. More

Scott Ernst Leaves Millward Brown to Lead L2

Aug 14 2014

In New York, consumer brand analysis specialist L2 has appointed former Millward Brown President Scott Ernst as Chief Executive Officer. More

TNS and Medallia Link for New CEM Approach

Aug 14 2014

TNS has partnered with customer experience management (CEM) software firm Medallia, to provide a new offer to help organisations develop consumer-centric business strategies. More

Roy Morgan Debuts 'Audience Dollar Value' Metric

Aug 14 2014

In Australia, Roy Morgan Research has introduced a new metric to calculate the 'audience dollar value' (ADV) of newspapers, magazines, TV shows, radio stations and web sites across a range of consumer and business expenditure categories. More

Hall & Partners Community to Film 'Video Selfies'

Aug 14 2014

London-based brand and comms research specialist Hall & Partners (H&P) has launched a new service called 'Video Selfies', to help capture real-time consumer feedback from its YourWord online community. More

YouGov's Chahal Takes On Group COO Role

Aug 14 2014

Online research specialist YouGov has promoted Sundip Chahal to the newly created role of Group Chief Operating Officer. More

Texas Launch for Full Service Agency Bug Insights

Aug 13 2014

In Texas, Tim Glowa and Garry Spinks have launched a full service MR and analytics firm called Bug Insights, offering a range of research methodologies such as focus groups, A/B testing, data mining and trade-off analysis. More

ZappiStore to Open in Boston and Singapore

Aug 13 2014

London-based online research 'app store' platform ZappiStore has commenced operations in Singapore and will open an office there in the first week of November. A Boston office will also be opened, later this month. More

iQU Buys Game Analytics Company HoneyTracks

Aug 13 2014

Dutch games marketing firm iQU is to acquire Munich-based game analytics company HoneyTracks for an undisclosed sum. More

Criteo Expands Eichmann's Role

Aug 13 2014

Ad targeting specialist Criteo has expanded Eric Eichmann's role to that of President and Chief Operating Officer (COO), succeeding Greg Coleman who has left the company to join online news aggregator BuzzFeed. More

Madison Square Garden Gig for Arbitron's Creamer

Aug 13 2014

Former Arbitron CEO Sean Creamer has been named Executive Vice President and Chief Financial Officer of sports, media and entertainment venue business The Madison Square Garden Company (MSG) in New York. He takes up his new role on September 1st. More

Dstillery Relocates HQ to Park Avenue

Aug 13 2014

Cross-device audience targeting specialist Dstillery has moved its headquarters to a new 30,000 square foot office space in Park Avenue South, New York. More

GfK Reports Sales Decline

Aug 12 2014

GfK has reported a 1.6% organic decline in sales for the first half of 2014, to EUR 697.9m, magnified to 4.2% by currency effects - but says that it is now seeing the positive effects of the 'strategic realignment' plan it has been pursuing. More

Firefish Nets Qualitative Group Head

Aug 12 2014

London-based insight consultancy Firefish has appointed former Kadence qual leader Selena King as Qualitative Group Head. More

Sizmek Adds Mobile Tracking with Aerify Buy

Aug 12 2014

In New York, ad management platform Sizmek has acquired mobile tracking and retargeting specialist Aerify Media in a cash deal valued at $6.25m. More

Sailthru Integrates with Facebook Custom Audiences

Aug 12 2014

US-based marketing personalization firm Sailthru has introduced a system allowing users to connect with consumers with interests similar to those of their existing high value customers, via Facebook Custom Audiences. More

Twitter Targets ROI with 'Objective-Based Campaigns'

Aug 11 2014

A new service from Twitter promises advertisers the chance to choose their own definition of success, measure performance accordingly, and pay only for the specific results they have selected up-front. More

Former Monster President to Lead B2B Info Specialist

Aug 11 2014

Steve Pogorzelski, former Group President of job board Monster and CEO of marketing analytics platform provider ClickFuel, is to lead sales and marketing enablement and BI solutions provider Avention, Inc., formerly known as OneSource. More

Meteoric Rise for Rentrak's TV Everywhere

Aug 8 2014

Movie and TV audience measurement provider Rentrak has announced financial results for the quarter ended June 30th, with total revenue up 34% to $22.3m. Seven eighths of the increase came from the firm's TV Everywhere business, which saw an 84% rise to $10.5m and promises more of the same. More

IMS Health Debuts Data-Driven Mobile Sales App

Aug 8 2014

In the US, pharma research giant IMS Health has unveiled a cloud-based sales performance solution called Nexxus Mobile Sales. The product combines continuously updated industry and customer data with expert decision support tools for sales reps. More

ISG Maintains Profitability Despite Revenue Dip

Aug 8 2014

US-based holding company Information Services Group (ISG) has announced results for the second quarter and first half ended June 30th, with revenues down 3% year-on-year in constant currency, at $54.9m. More

New Movie Researcher C4 Completes MPG Deal

Aug 7 2014

Hollywood-based entertainment research start-up C4 has completed the acquisition of the assets of Motion Picture Group (MPG), which was shut down in controversial circumstances in June. C4 says it now has 20 staff and will grow to 45 in the next couple of months. More

Quantcast Adds Behavior Data for App Publishers

Aug 7 2014

San Francisco-based online ratings firm Quantcast has added a new feature, Audience Interests, to its Quantcast Measure product, making it 'the first free measurement tool to provide mobile app publishers with detailed insight into their audience's Web browsing behavior'. More

Schlesinger Adds EEG Neuromarketing to Qual Offer

Aug 7 2014

US-based fieldwork group Schlesinger Associates has teamed up with Interactive Video Productions LLC to offer EEG-based neuromarketing data collection during in-depth Interviews. The firm already has solutions for facial coding and biometrics labs. More

Rocket Fuel Buys [x+1] in $230m Deal

Aug 6 2014

Digital ad solutions firm Rocket Fuel Inc. is to acquire New York-based online audience targeting firm [x+1] for a neat $100m in cash plus 5.4m shares of its own common stock, valuing the deal at around $230m. Rocket Fuel also reported second quarter revenue up 70% year-on-year to $92.6m. More

Canadian Buy for SurveyMonkey

Aug 6 2014

DIY online research firm SurveyMonkey has acquired Fluidware, an Ottawa, Canada-based provider of online survey and application review tools. Financial terms of the transaction were not disclosed. More

ChoiceStream Wins Funds, Debuts Campaign Dashboard

Aug 6 2014

In the US, programmatic media-buying specialist ChoiceStream has launched cs.Console, an interactive dashboard and analytics portal for tracking live ad campaigns. More

Visible Launches Location-Based Tools

Aug 6 2014

Social media analytics specialist Visible Technologies has launched a set of geolocation tools which pinpoint specific locations and language segments for marketers wanting to target social media content. More

comScore Buy Puts 'Bots in Sights

Aug 5 2014

comScore is to pay an undisclosed sum for MdotLabs, an agency which 'detects non-human traffic' (NHT) - not by watching the skies, but by looking down at some of the murkier practices inflating digital audience figures. The measurement giant, which announced strong growth today, also appointed Mel Wesley as its new CFO. More

Brazilian Telecoms Leader Fined over Phorm 'Trials'

Aug 5 2014

Brazil's Justice Ministry has rebuked the country's largest telecoms company Oi and fined it $1.6m for tracking and targeting-related privacy violations. It's apparently a 'first-of-its-kind' for the country, but it's eerily reminiscent of the first time we heard the name of Oi's partner company, Phorm. More

comScore Momentum Continues Despite Privacy Case

Aug 5 2014

Digital measurement bigwig comScore has announced results for the second quarter of 2014. As usual, revenue is up significantly - the new figure of $80.0m is 14% higher than Q1 2013. While adjusted EBITDA is up 20% to $16.7m, reported net loss rose to $3.2m on the back of expected losses in a legal settlement. More

FoneWorx Buys Minority Share in BMi Research

Aug 5 2014

South African service business FoneWorx has bought a 35% share in consumer and industrial research specialist BMi Research, as it looks to strengthen its customer consulting business unit Knowledge 350 degrees. More

Nunwood Growing Again

Aug 5 2014

Resurgent UK firm Nunwood has reported 23 percent growth in first half sales to £5.3m, from a disappointing £4.3m in H1 2013. A list of big client wins has been matched by a £1m investment in its Fizz: Experience Management reporting technology and £330,000 in its Customer Experience Excellence Centre. More

GroupM Creates Chief Data Office Role

Aug 4 2014

GroupM, the global media investment management operation within WPP, has promoted Harvey Goldhersz to the new role of Chief Data Officer and CEO of GroupM Analytics, and Phil Cowdell to replace him North America CEO of its MediaCom subsidiary. More

Senior Promotions for Gongos

Aug 4 2014

US research provider Gongos, Inc. has promoted Katherine Ephlin to Chief Operating Officer and Susan Scarlet to Vice President, Strategic Branding. More

Mindshare Strikes Big Data Deal

Aug 4 2014

WPP division Mindshare has announced an exclusive partnership with big data specialist Crayon Data, whose systems will support its planning, insights and consultancy offerings, with particular emphasis on developing 'Adaptive Marketing'. More

OzTAM Hires Director to Lead Multi-Screen Expansion

Aug 4 2014

Australian television audience measurement body OzTAM has appointed Padraig O'Donovan in the newly created role of Digital Strategy Director, overseeing the extension of its service to cover viewing on other screens. He was previously Head of Digital Technology at Network Ten. More

Lake Buy Signals New Phase for ORC

Aug 1 2014

ORC International is to join two partner firms in 'a next generation marketing services company' with annual revenues of c.$400m, following the acquisition of marcoms group Engine by ORC's Chicago-based backers Lake Capital. Partner firms will keep their separate identity. More

Hard to Forget: Lords, and Google, Question EU Ruling

Aug 1 2014

In the UK, a House of Lords committee has reported that the ECJ's search engine 'right to be forgotten' ruling is 'unworkable' and says it is 'wrong in principle'; while Google has told the EU that implementing it is a hard task, and has asked for clarification on how it should decide cases. More

Rapid First Half Growth for Simon-Kucher

Aug 1 2014

German-based consulting firm Simon-Kucher & Partners has reported first half revenue growth of 14 percent to EUR 82.5m, and says it made 80 new hires, raising its headcount to 720. More

New Arrivals and New Australian Office for MediaMath

Aug 1 2014

US-based digital marketing services firm MediaMath has announced two senior hires in North America - Ross McNab as MD and Jake Engwerda as VP Sales - and the opening of a new office in Sydney, Australia where staff from ad technology company Kinected will join it. More

TokenAds Launches In-Game Targeting Option

Aug 1 2014

TokenAds, which provides bespoke advertising solutions for web, social media and mobile games, has launched 'Woobi', a service delivering ads to gamers, tailored according to their profiles and general preferences and delivered at points in the game where they are likely to be receptive. More

Historical Twitter Analysis Service Launched

Aug 1 2014

Social media analytics firm Brandwatch has announced a new service called Brandwatch Twitter Hindsight, giving access to tweets from the microblogging site's arrival in 2006 right up to the present. More

Innodata Buys Monitoring Specialist MediaMiser

Jul 31 2014

US business information tech firm Innodata has acquired Canadian software provider MediaMiser for $5.38m - comprising $4.10m upfront, and the remainder in deferred payments. More

Borderless Access Adds Nigeria, Colombia and NZ Panels

Jul 31 2014

Emerging markets specialist Borderless Access has launched new panels in Nigeria, Colombia and New Zealand - the last reflecting a new policy of adding panels giving access to 'niche segments within developed countries'. More

Palantir Buys Social Media Polling Firm Poptip

Jul 31 2014

Big data analytics company Palantir Technologies has acquired New York-based social media polling start-up Poptip, effective tomorrow. Terms were not disclosed. More

RetailNext Completes $30m Funding Round

Jul 31 2014

San Jose, CA-based in-store big data analytics specialist RetailNext has completed a $30m round of financing, which it will use to expand operations in Europe, Asia Pacific, Latin America and other, emerging markets. More

Sentiment Analytics Firm GNI Acquired

Jul 30 2014

In the US, sentiment and influence analytics specialist Global News Intelligence (GNI) has been acquired by big data technology firm Novetta Solutions. Terms of the deal were not disclosed. More

Infotools Names Franklin 'First Ever' CEO

Jul 30 2014

In New Zealand, MR tools and software provider Infotools has appointed co-founder Ant Franklin as its first ever Chief Executive Officer, with a remit to grow the company internationally. More

Civolution Hires Sports Marketing Veteran

Jul 30 2014

Digital watermarking and fingerprinting specialist Civolution has appointed sports marketing veteran Luke Boyle as Sales Director in its 'Teletrax' Media Analytics division in London. More

Nielsen Reports Good Quarter after Buys

Jul 29 2014

Nielsen has reported a 15% increase in second quarter 2014 revenue to $1.59bn - excluding acquisitions the figure was still a very respectable 4.4%. Q2 profit fell to $76m from $426m due to fees for re-financing long-term debt, but Adjusted EBITDA was up 16.2% to $460m. More

Survey Analytics Buys Usability Testing Firm TryMyUI

Jul 29 2014

In the US, multi-platform research technology firm Survey Analytics has acquired remote usability testing specialist TryMyUI, for an undisclosed sum. More

Verve Hires Seven in London

Jul 29 2014

UK-based online community specialist Verve has appointed former GfK exec Ryan Garner to head up its Personal Information Economy proposition, while recruiting six other new members of staff. More

Vision Critical Gets $16m Equity Funds

Jul 29 2014

Research community and survey tech specialist Vision Critical has secured a $16m round of funding, led by a new investor, growth equity firm Georgian Partners. More

Extension for Kantar's Slovakian TV Contract

Jul 29 2014

Slovakian TV audience measurement steering committee PMT has renewed its contract with Kantar Media for the provision of audience measurement services. Kantar-owned TNS will manage the service until 2021. More

Affectiva Appoints Butler as CRO

Jul 29 2014

US-based emotion measurement specialist Affectiva has appointed former Merkle and Nielsen exec Tom Butler as Chief Revenue Officer. More

BDRC Launches Digital Agency Alligator

Jul 28 2014

UK-based full service provider BDRC has officially launched a digital research agency called Alligator Research, led by former Toluna director Suzy Hassan. More

Nielsen Catalina Plans Expansion in Cincinnati

Jul 28 2014

In the US, shopper insight specialist Nielsen Catalina is planning to hire new sales people, analysts and consultants at its Vine Street headquarters in Cincinnati. More

GI Insight Hires Analytics Experts

Jul 28 2014

UK-based database marketing and loyalty scheme specialist GI Insight has hired analytics industry exec Andrew Adkins as Head of Client Services and Analytics, and former ASDA Customer Insight Manager Melanie Brown as Senior Analytical Team Leader. More

Market Cube Names New Partner

Jul 28 2014

In the US, online sample and research operations company Market Cube has appointed Ted Pulsifer as a Partner in its Charleston, SC-based office. More

IMS Health Reports 6.1% Second Quarter Revenue Rise

Jul 25 2014

Pharma research giant IMS Health has reported a 6.1% increase in second quarter revenue to $662m. However, due to a number of one-off charges and expenses the firm suffered a Q2 net loss of $200m, compared with net income of $8m in the prior year period. More

NBCUniversal Sets Up Ad Sales Research & Strategy Arm

Jul 25 2014

In New York, media and entertainment giant NBCUniversal has formed an Advertising Sales Research and Strategy division, to be led by newly promoted EVP Katie Larkin. More

Teradata Buys Two Big Data Tech Firms

Jul 25 2014

Big data analytics platform Teradata has acquired the assets of technology firm Hadapt and those of information management products company Revelytix. Terms of both deals remain undisclosed. More

Criteo Expands Ad Targeting Platform Worldwide

Jul 25 2014

Ad technology firm Criteo has enhanced its platform to enable advertisers to target consumers with individually personalized ads in 'more than 130 countries.' More

Funding and Product Launch for Synapsify

Jul 25 2014

In the US, text analytics specialist Synapsify has raised an additional $850k in growth funding, and has launched its first web-based 'virtual analyst' product, Synapsify Core. More

BPA Added to JICWEBS' Digital Audit Roster

Jul 25 2014

Global media auditor BPA Worldwide has been approved as a verification provider to the Digital Trade Standards Group (DTSG), developed by UK-based JICWEBS to ensure independent comparability of web measurement. More

Cross-Platform Tracking Company Launches

Jul 24 2014

In Tel Aviv, tech industry execs Steve Glanz, Jonathan Seidner and Ron Reiter have set up a multi-screen tracking company called Crosswise, offering a 'data only' cross-device identification solution for use exclusively by other ad tech companies. More

Kantar Invests in ZappiStore

Jul 24 2014

In London, Kantar has invested an undisclosed amount in self-service online research 'app store' platform ZappiStore. More

Marketron Launches Location Targeting Service

Jul 24 2014

Marketron, which develops business software for the media industry, has launched a mobile ad targeting solution, allowing users to send relevant communications to consumers based on their exact location. More

Cint Adds 1.5 Million Panellists through InSites Link

Jul 24 2014

Panel exchange operator Cint has announced an API collaboration with Ghent, Belgium-based online specialist InSites Consulting, which will add access to an initial 1.5 million European and LATAM respondents across 50 countries to the former's OpinionHUB platform. More

nugg.ad Expands to Italy

Jul 24 2014

European online behavioural targeting technology firm nugg.ad has opened an office in Milan, where it has appointed Enrico Ciampini as Country Director. More

MediaMath Opens in Paris

Jul 24 2014

US-based digital marketing services firm MediaMath has opened a new office in Paris, France, from where it plans to build on its existing presence across the EMEA region. More

Ipsos Q2 Revenues Drop

Jul 23 2014

Ipsos has reported a 5.9% drop in first half revenue to EUR 756m, with currency effects responsible for most of the fall (5.1%). In organic terms, second quarter decline all but wiped out the modest gains of the first quarter, giving overall H1 organic growth of 0.1%. More

GfK Lands TAM Contract in Morocco, Extends Swiss Deal

Jul 23 2014

Morocco's joint industry committee CIAUMED has awarded GfK a contract to deliver an electronic TV audience measurement (TAM) service. The agency has also won an extension of its radio audience contract in Switzerland. More

MRA Index Suggests MR's Recession is Over

Jul 23 2014

The MRA's Research Industry Index study (RII) has maintained a score of 100 or higher for four straight quarters, for the first time since its launch in 2007. According to the MRA, this is a strong indication that the industry has recovered from the recession. More

TAM Media Launches Mobile App for Indian TV Data

Jul 23 2014

In India, Nielsen/Kantar joint venture TAM Media Research has launched a mobile app called 'TAM India', which will provide subscribers with access to weekly top line television audience measurement (TAM) data on their iPhone, Android and Blackberry devices. More

WCG Buys Media and Analytics Agency JubaPlus

Jul 23 2014

New York-based media and comms company Water Cooler Group (WCG) has acquired digital media and analytics agency JubaPlus. Terms of the deal have not been disclosed. More

uSamp Launches Instant.ly Shelf Score

Jul 23 2014

Online research technology company uSamp has introduced a tool called Instant.ly Shelf Score, giving CPG manufacturers and retailers a measure of consumers' intent to purchase recently launched products. More

MediaMath to Relocate to 4 World Trade Center

Jul 23 2014

US-based MediaMath, which offers tools for digital ad buying, data management and other aspects of digital marketing, is to relocate its New York teams to a 106,000 square foot space in the 4 World Trade Center building (4 WTC) in Manhattan. More

Confirmit Unveils Text Analytics 'Genius'

Jul 23 2014

Online MR software company Confirmit has launched a new solution called 'Confirmit Genius' for text and social media analytics. More

Yahoo! Buys App Measurement Firm Flurry

Jul 22 2014

Yahoo! has acquired US app measurement and advertising platform Flurry, in line with its declared intention to build and support 'useful, inspiring, and beautiful' mobile apps and monetization solutions. Financial terms of the deal were not disclosed. More

WPP, Kantar and TRA Ditch Last Damages Claim

Jul 22 2014

WPP, Kantar and TRA have jointly agreed not to go to court over the last outstanding claim in their three-year legal wrangle. A case which began with allegations of stealing trade secrets and deterring potential investors was concluded with the payment of one dollar in nominal damages over breach of contract. More

Nielsen and RDA Roll Out geoTribes in New Zealand

Jul 22 2014

Nielsen is integrating RDA Research's geoTribes segmentation tool into its Consumer and Media Insights (CMI) service, to provide a 360 degree view of the New Zealand consumer. More

CCTV Used for In-Store Behaviour Measure

Jul 22 2014

London-based retail consultancy Footfall Analytics has developed a service which uses CCTV to gather data about customer behaviour in bricks and mortar retail sites. More

Intent Media Shows It, with $22.7m Funding Win

Jul 22 2014

Ad targeting firm Intent Media has closed a $22.7m Series C financing round, which it will use to fuel its global expansion plans. More

Nielsen and Pointlogic Team for Ad Effectiveness Offer

Jul 22 2014

Nielsen has teamed up with marketing modelling specialist Pointlogic, to develop 'next-generation' media planning and inventory management solutions for ads across TV, online and mobile. More

Asian Office for O&M Behavioural Science Unit

Jul 21 2014

Ogilvy & Mather has opened a third office for its behavioural sciences practice #ogilvychange, this time in Singapore. More

Five Appointed at Join the Dots

Jul 21 2014

Manchester, UK-based agency Join the Dots has appointed Jane Dugdale, formerly of Colgate-Palmolive and Kimberly-Clark Europe, as a Research Director; and David Waring as an AD. Three other recent hires have also been announced. More

Sizmek Launches Audience Suite

Jul 18 2014

NYC-based digital ad management company Sizmek has unveiled a tool providing an integrated view of campaign performance measurement, integrating data from comScore's vCE and Nielsen's Online Campaign Ratings. More

20|20 Announces 'Go Anywhere' Facial Coding

Jul 18 2014

Nashville, US-based 20|20 Research has launched Affdex Discovery Online, an adapted version of Affectiva's emotion insights tool, which it says will 'take facial coding literally anywhere there is a computer with a webcam and the Internet'. More

Adap.tv Wins Conversion Tracking Patent

Jul 18 2014

In the USA, AOL-owned video ad platform Adap.tv has been granted a patent which it says 'advances the development of data-driven video across digital and TV.' More

Partnership for Phoenix Marketing and SBRC

Jul 18 2014

In the US, Phoenix Marketing International and boutique MR firm Small Business Research Center (SBRC) are to collaborate to develop new solutions, tools and models for the converged media, technology and communications market. More

Cunliffe to Lead MB Vermeer in South Africa

Jul 18 2014

Millward Brown has launched its new Vermeer brand and business strategy consultancy in South Africa, servicing clients across Africa and the Middle East and with Nicki Cunliffe at the helm. More

AdRoll Extends Twitter Retargeting Service

Jul 18 2014

San Francisco-based ad platform AdRoll has launched a self-serve Twitter-retargeting service, available through its dashboard. More

Decipher Expands Teams in US and UK

Jul 17 2014

In the US and UK, California-based research tech firm Decipher has appointed four business development staff members, including Gary Vigeant who joins as Director of Client Development after seventeen years at GfK. More

Former GfK Execs Launch Healthcare MR Agency Exevia

Jul 16 2014

In Germany, four former senior GfK execs have founded Exevia, a new healthcare market research agency based in Nuremberg. The four are Norbert Schell, Ulrik Scheuermann, Andrea Gock and Roland Herterich. More

BrainJuicer Reports First Half Revenue Rise

Jul 16 2014

Online research specialist BrainJuicer has issued a pre-close trading update for the six months to 30th June, announcing revenue up 10% in constant currency terms, or 4% reported. More

IAB Australia Names Online Measurement Shortlist

Jul 16 2014

In Australia, the Interactive Advertising Bureau (IAB) has shortlisted three agencies to challenge incumbent Nielsen for its three-year online audience measurement contract. More

Ebiquity Grows and Restructures

Jul 16 2014

UK-based media and marketing insights specialist Ebiquity has reported total revenue growth of 8% at constant currency - reported revenue was up 7.2% to £68.5m (2013: £64.0m). The firm has also announced a business restructure. More

NetBase Gets $15.2m Investment

Jul 16 2014

Social media analytics firm NetBase has completed a new $15.2m round of funding, which it will use for company expansion and to bring 'more innovative' social media monitoring and analysis products to market. More

uSamp Unveils Instant.ly Concept Test Tool

Jul 15 2014

Online research technology company uSamp has introduced a new system called Instant.ly Concept Test (ICT), which it says will help consumer packaged goods brands and retailers screen new product ideas faster and more cost-effectively. More

Nielsen Opens Office in Qingdao

Jul 15 2014

Nielsen has opened an office in Qingdao, in Eastern China, to support clients based in the coastal cities of eastern Shandong Province. More

BARB and Ipsos Trial Mediacell Tablet Peoplemeter

Jul 15 2014

UK audience research body BARB has announced plans to work with Ipsos MORI to trial the latter's Mediacell Tablet Peoplemeter, as part of an ongoing investigation into new techniques for collecting viewing data. More

Launch for 'Listening' Firm Prompt Social

Jul 15 2014

UK-based digital PR agency Prompt has launched a social media division and service called Prompt Social, through which it will analyze online discussions and provide guidance relating to customers, competitors, and target audiences. More

AMD Launches ECHO Chinese Consumer Community

Jul 15 2014

Asia Market Development (AMD) has partnered with online community specialist Passenger to launch a research-based community called ECHO, comprising 4,000 consumers across China. More

Delhi High Court Adjourns Kantar Media Appeal

Jul 14 2014

The High Court in Delhi has once again adjourned Kantar Media Research's appeal against new government guidelines imposed on its TAM TV audience measurement service. The case will now be heard on 26th August. More

Kantar Introduces 'TGI Standard Audiences' Segments

Jul 14 2014

In the UK, WPP-owned Kantar Media has segmented data from its TGI consumer insight tool to make available a new range of pre-defined groups of consumers called TGI Standard Audiences, which can be used by advertisers to inform the programmatic trading and delivery of online advertising. More

Senior PR Appointment for Nielsen

Jul 14 2014

In New York, Nielsen has appointed Andrew McCaskill as Senior Vice President, Corporate Communications, with global responsibility for the firm's corporate media relations efforts. More

Market Strategies Man Reg Baker to Join MRII

Jul 14 2014

Non-profit educational body the Marketing Research Institute International (MRII) has named research industry veteran Reg Baker as Executive Director. He will take up the new post on October 1st, following the retirement of Don Marek the previous month. More

Nielsen to Hire for Dallas and San Antonio Call Centers

Jul 11 2014

Nielsen is planning to recruit more than 500 employees for its Dallas call center, which was previously owned by radio ratings giant Arbitron (now Nielsen Audio); and 200 staff for its call center in San Antonio, which is being expanded to accommodate them. More

UK Newspaper Industry Plans New Audience Measure

Jul 11 2014

The UK's newspaper industry is to appoint a strategy consultant to advise on the building of an audience measurement system to reflect the way people now read newspapers - across print, laptops, tablets and mobile. More

Nielsen Gives 'Omni Channel' View of Chinese Consumer

Jul 11 2014

Nielsen has launched a tool called Omni Channel, integrating its own data with that of e-Commerce giant Alibaba to provide clients with a combined view of Chinese consumers' online and off-line buying behavior. More

Pineapple Lounge Launches Kid's View Tool

Jul 11 2014

London-based child and family research specialist The Pineapple Lounge (TPL) has launched a new technique called KIDS-VISION, to help clients see the world from a child's perspective. More

Marin Software CRO Wooster Steps Down

Jul 11 2014

In the US, Peter Wooster, the Chief Revenue Officer of marketing analytics and campaign management firm Marin Software, is leaving the company to 'pursue other opportunities'. As a result, the sales management team will now report to CEO David Yovanno. More

IBM Commits $100m to Big Data Training in China

Jul 10 2014

IBM is donating $100m of big data and analytics ('BD&A') software to the Chinese Ministry of Education, while supporting student training at universities across the country to create the next generation of data scientists. More

Kantar and TNS NIPO Win Dutch Cross-Platform Contract

Jul 10 2014

Stichting KijkOnderzoek (SKO), the industry body responsible for the reporting and monitoring of viewing behaviour in the Netherlands, has awarded WPP firms Kantar Media and TNS NIPO a four-year contract for the provision of cross platform ratings across the country. More

Wayin Adds $13.1m Expansion Funds

Jul 10 2014

US-based social media analysis specialist Wayin has raised another $13.1m in investment funding, which it will use to expand its reach to TV networks, brands, agencies and publishers around the globe, and to ramp up engineering to support its technology. More

5th Dan: Foreman Adds YouEye NED Role

Jul 10 2014

ESOMAR President Dan Foreman, already a non-executive Director (NED) at four firms including two in the MR sector, has added another, qualitative analytics and customer insights specialist YouEye, which is preparing to launch its enterprise market research SaaS solution. More

MetrixLab Hires UK MD

Jul 9 2014

Global consumer insights and marketing analytics provider MetrixLab has appointed digital and media research specialist Angela Morgans as Managing Director in the UK. More

App Analytics Specialist Keen IO Raises $11.3m

Jul 9 2014

San Francisco-based app analytics platform provider Keen IO has raised $11.3m in a Series A round of funding, which it will use to establish a marketing budget, move into its own office, and expand its team. More

Attensity Gets Patent for Biz360 Sentiment Analysis

Jul 9 2014

In the US, natural language processing specialist Attensity has received a patent for an unstructured sentiment analysis solution developed by its subsidiary Biz360. More

Targeting Tech Firm RTB House Hires Three

Jul 9 2014

Targeting technology company RTB House, which specializes in online personalization strategies, has appointed three regional directors - two of whom previously worked for audience measurement specialist Gemius. More

WiseSample Relocates to Prepare for Growth

Jul 8 2014

Canadian survey sample and panel technology firm WiseSample has relocated to bigger premises in downtown Toronto, in preparation for a recruitment drive across several areas of the business. More

Kantar Launches FishEye Social Media Metrics in Ireland

Jul 8 2014

Kantar Media has rolled out its FishEye social media monitoring and analytics solutions to the Irish market. More

'China's Twitter' Unveils TV Impact Partnership

Jul 7 2014

Chinese microblogging service Weibo has announced a partnership with Kantar-backed TV and radio audience measurement firm CSM Media Research, to develop a system for evaluating the impact of social media on TV audiences. More

Intellection Boosts Senior Team

Jul 7 2014

UK-based Intellection Software has appointed Wojtek Kokoszka as Commercial Director and Charlotte Atkins as COO, plus ESOMAR President Dan Foreman as a Non-Executive Director. More

Facebook Buy Boosts Video Ad Targeting Capability

Jul 7 2014

Facebook has paid 'between $400m and $500m' for video ad targeting specialist LiveRail. More

Mu Sigma Buys Social Media Analytics Firm Webfluenz

Jul 4 2014

Decision science and data analytics firm Mu Sigma has acquired Singapore-based social media analytics firm Webfluenz for an undisclosed sum. More

Georgia Tech Researchers Target Web Censorship

Jul 4 2014

In the US, researchers at the Georgia Institute of Technology (Georgia Tech) have created a tool called Encore, to monitor the accessibility of web pages around the world, determine what's being blocked, and identify ways to get around restricted access. More

TV Ad Tracking Firm wywy Concludes SecondScreen Buy

Jul 4 2014

German TV ad tracking specialist wywy has completed its acquisition of New York-based ad technology and analytics specialist SecondScreen Networks, as it looks to expand its own operations into the US market. Terms of the deal were not disclosed. More

PowerVote Opens Singapore Office

Jul 4 2014

Event feedback and voting technology company PowerVote has expanded to the Asia Pacific region with the opening of an office in Singapore. More

Audience Partners Gains Political Ad Targeting Patent

Jul 4 2014

In the US, ad tech company Audience Partners has received a patent for proprietary technology allowing political campaigns to use voter registration records and other data to target digital advertising. More

Customer Feedback Platform Akosha Gets $5m

Jul 4 2014

In India, online customer feedback platform Akosha has raised $5m, which it plans to use to improve its technology and expand its OneDirect suite of enterprise solutions. More

Text Analytics Firm Luminoso Raises $6.5m

Jul 4 2014

In the US, text analytics company Luminoso has secured $6.5m in a Series A round of funding, which it will use for further development of cloud-based technology analysing large volumes of unstructured online text. More

Twitter to Buy Mobile Ad Retargeting Firm TapCommerce

Jul 3 2014

Twitter is to acquire New York-based mobile ad retargeting and re-engagement advertising specialist TapCommerce, in a deal reported to be worth around $100m. More

Verve Partners with InsightAsia

Jul 3 2014

UK-based online community specialist Verve has partnered with MR agency InsightAsia to meet client demand for full service quant and qual community panel research across Asia. More

Adelphic and Factual Link for Location Targeting

Jul 3 2014

Ad targeting and analytics technology firm Adelphic has partnered with location analytics specialist Factual, to offer location-based targeting to mobile users. More

Ogilvy Aus Rolls Out Impact4 Measurement System

Jul 3 2014

Ogilvy Public Relations Australia has launched a proprietary measurement system called Impact4, which combines predictive analytics, statistical outcome modelling, and integrated search optimisation. More

On Device Names New Commercial Director

Jul 3 2014

London-based mobile research and sample specialist On Device Research has appointed former SPA Future Thinking exec William Ullstein as Commercial Director. More

Celtra Debuts In-App and Mobile Web Viewability Metrics

Jul 3 2014

Mobile display ad specialist Celtra has expanded its proprietary AdCreator tool, to provide viewability metrics across both in-app and mobile web environments. More

Toluna Parent Buys Harris Europe from Nielsen

Jul 2 2014

ITWP, the parent company of online community and survey technology provider Toluna, has acquired Harris Interactive's European arm from Nielsen. As part of the deal, Nielsen will take a minority share in ITWP. More

MBO for Product Perceptions

Jul 2 2014

UK firm Product Perceptions has been acquired by one of its Directors, Yvonne Taylor. Founders Dominic Buck and Keith Greenhoff will retain a financial interest in the business following the buy-out, but have also set up a new firm called Sensometrica. More

TNS Debuts Quick Turnaround Concept Evaluator

Jul 2 2014

TNS has launched an 'express' screening tool, to enable businesses to determine in less than 24 hours whether a new product idea will drive business growth. More

Kantar Buys Guardian's Data Visualization Agency

Jul 2 2014

Kantar has acquired data visualization and interactive specialist Guardian Digital Agency from its parent company Guardian News & Media. Terms of the deal were not disclosed. More

ICO to Investigate Facebook 'Mood Manipulation' Study

Jul 2 2014

UK data regulator The Information Commissioner's Office (ICO) is planning to investigate Facebook's recent psychological experiment, in which the firm manipulated users' news feeds to assess the impact on the mood of their subsequent posts. More

New Sydney Firm Questions Motivational Shibboleths

Jul 2 2014

In Sydney, Australia, ethnography and qual specialist Charlie Cochrane has set up a new research consultancy called Jump the Fence, which he says will 'challenge the notion' that consumer psychology determines brand and buying motivation. More

Company Founders Turn from Crime to Marketing

Jul 2 2014

In the UK, two former Lancaster University researchers have launched a language analysis service for marketers, called Relative Insight. Their technology was originally developed to help catch criminals through the analysis of the language they used in their online conversations. More

Publicis Sets Up ROAR Digital Agency

Jul 2 2014

Global marcoms network Publicis Groupe has set up a new digital agency called ROAR, offering a full range of user experience, strategy, creative, media and analytics services. More

DoubleVerify 'Uncovers Video Ad Impression Fraud'

Jul 1 2014

Online media checking firm DoubleVerify claims to have uncovered an online video ad impression laundering scheme, involving more than 500 sites and impacting over 1% of all video ad impressions across the Internet. More

Former Ipsos Exec Launches Dialogs&Beyond

Jul 1 2014

Former Ipsos Country Manager Enrique Domingo has set up a new agency in Madrid called Dialogs&Beyond. The firm's offer will include mobile research, applied neuroscience techniques, marketing and innovation services, and ad effectiveness understanding. More

Gartner Buys Senexx Q&A Platform

Jul 1 2014

Technology research and analysis specialist Gartner has acquired cloud-based Israeli question and answer platform Senexx. Terms of the deal were not disclosed. More

SSI Names AsiaPac Managing Director

Jul 1 2014

Sampling and data collection firm SSI has appointed Mark Lepine as Managing Director for the Asia Pacific region, with responsibility for all sales and operations across Australia, New Zealand, China, India, Japan, Korea and Southeast Asia. More

Community Software Firm CMNTY Opens in London

Jul 1 2014

Netherlands-based community research software provider CMNTY has opened an office in London, and has appointed Alastair Macmillan to lead it. More

Results Show No Change in Form for Phorm

Jun 30 2014

Online ad personalisation specialist Phorm has published audited final results for the year ended 31st December 2013, showing another massive operating loss, this time $35.1m dollars on turnover of just $280k. More

Meyritz to Lead Business Development at SPA

Jun 30 2014

UK-based agency business intelligence firm SPA Future Thinking has appointed Tom Meyritz, formerly of QuestBack, Lightspeed and Ciao, as Commercial Director, responsible for leading business development across all areas of the company. More

TAM Ireland 'to Measure All Viewing by 2017'

Jun 30 2014

TV audience measurement body TAM Ireland has set out its plans for the extension of its measurement services over the next few years, including its intention 'to measure all forms of viewing across all devices by 2017'. More

Data Liberation Offers Embrace

Jun 30 2014

Knowledge management and data visualisation specialist Data Liberation has announced the launch of Embrace, a bespoke interactive knowledge management system combining 'multiple and complex' data sources. More

Research Panel Asia Adds Singapore Coverage

Jun 30 2014

Tokyo-based Research Panel Asia (RPA) has added another Asian panel, this time in Singapore. More

IMS Health to Buy Units from Cegedim

Jun 25 2014

In the US, pharm data giant IMS Health has announced its intention to acquire information solutions and CRM businesses from Cegedim, for around EUR 385m ($520m) in cash. More

Controversy Over New Movie Research Firm

Jun 25 2014

In Hollywood, former OTX and MPG Chief Executive Vincent Bruzzese is heading up a new entertainment research firm, C4, with the backing of three film producers. The move closely follows the closure of MPG, many of whose staff are joining the new company. More

Innovate Hires Build Operations Team

Jun 25 2014

Innovate, the on-demand panels and sample company launched recently by uSamp founders Matt Dusig and Gregg Lavin, has hired Lisa Wilding-Brown as EVP of Global Operations, based in Dallas, Texas; and Amanda Keller as Senior Director of Global Project Management, based in Encino, CA. More

More Funding for Three Analytics Firms

Jun 25 2014

Big data analytics tool provider Rhiza, Israeli predictive analytics company Rewardpod and Denver-based 'social intelligence company' Wayin have all announced new investments, ranging from $1m to $12.1m. More

Ingredients Firm Launches Innovation Labs

Jun 25 2014

In the US Ingredion Incorporated, which provides ingredient solutions to a variety of industries, has launched three 'Idea Labs' innovation centers, focused on using consumer-centric methods to create 'innovative, profitable products'. Twenty-one other Labs are planned across the world this year. More

YouGov Goes Faster with New GB Omnibus

Jun 25 2014

YouGov has launched a 'next day GB omnibus service', with a sample of 2,000 adults, running each day at noon and promising results by 4pm the following day. The firm says it is 'the only such offer of its kind in the sector'. More

First TV Station Adds in Nielsen Mobile Figures

Jun 24 2014

Independent San Francisco-based TV station KTSF has become the first to have TV viewing via mobiles added into its ratings figures courtesy of Nielsen's SDK and its recent deal with tech firm Syncbak. More

Istanbul is Gateway to Asia for adjust

Jun 24 2014

Mobile app attribution and analytics company adjust has opened a new Asia and Middle East headquarters in Istanbul, which it says will support operations and drive rapid growth. Chief Revenue Officer Hendrik Volp will lead the office. More

Kantar Media Wins Dutch Video Audience Work

Jun 24 2014

Netherlands audience measurement association SKO has announced a new contract with Kantar Media Audiences, allowing the measurement of commercials on a wide range of digital platforms and establishing 'a marketwide, transparent, manageable standard'. More

Intuitive BI Firm ThoughtSpot Raises $30m

Jun 24 2014

Redwood City, CA-based ThoughtSpot has raised $30m in funding to grow its search-based business intelligence offering. More

Nielsen Unveils 'Homescan Premium'

Jun 24 2014

Nielsen has announced an enhanced version of its Homescan consumer purchase panel. Homescan Premium taps the company's proprietary platforms and methods 'to create a million plus consumer panel', and promises unique in-depth analysis of consumer purchase behavior. More

Kantar Health Targets Brands' Unrealized Potential

Jun 24 2014

Kantar Health has launched PINNAKLE, billed as an integrated, holistic brand marketing solution helping pharma companies maximise the success of their brands and tap into 'unrealized brand opportunity'. More

BI Recruiter Launches

Jun 24 2014

Denver-based Lehman Gates Executive Search has launched a specialist predictive analytics recruitment firm, Business Intelligence Recruiting Group (BIRG). More

Audience Partners Shuffles Senior Team, Adds New CEO

Jun 24 2014

Audience Partners, an ad technology firm focused on political and health care clients, has appointed Dave Helmreich as its new Chief Exec, with Jeff Dittus moving to the role of Chairman, and current Chairman and co-founder Rich Masterson taking a new role focused on Corporate Development. More

BBM Canada Rebrands as Numeris

Jun 24 2014

Canadian broadcast measurement body BBM Canada has changed its name to Numeris. More

Transport Specialist Launches Data Division

Jun 23 2014

In the US, travel-based IT solutions firm Cubic Transportation Systems (CTS) has set up a new subsidiary called Urban Insights Associates, which uses big data and predictive analytics software to help public transportation agencies improve the operations of their transit networks. More

Cello Adds Tools to Pulsar Social Media Offering

Jun 23 2014

Cello's social media intelligence division Pulsar has launched a customer care and publishing platform called FLOW and a social media enterprise analytics tool called TEAM. More

Engagement Metric Added to Australia's emma

Jun 23 2014

Australian industry body The Readership Works has enhanced its 'emma' readership survey with the addition of a new engagement metric, designed to demonstrate a reader's unique relationship with specific printed newspapers - including regional dailies - and magazines. More

FieldGlobal Hires Former MRops MD Gajdamowicz

Jun 23 2014

London-based agency FieldGlobal has hired former MRops MD Rafal Gajdamowicz for a newly created role, Global Chief Operating Officer. More

Mississippi Sues Experian for Alleged Data Breaches

Jun 20 2014

The US state of Mississippi is suing Experian over allegations that the firm routinely violates consumer data protection laws. More

Zenoss Hires Former Vovici Leader Greg Stock as CEO

Jun 20 2014

Former Vovici Chairman and CEO Greg Stock has joined IT monitoring and analytics software provider Zenoss as Chief Executive Officer, replacing co-founder Bill Karpovich who will remain on the firm's Board of Directors. More

Indestinate Wins Prize for Location Targeting Challenge

Jun 20 2014

In the UK, 'destination management firm' Indestinate has been named one of the five winners of a contest run by government body IC tomorrow, for a platform using near real-time and historic location data to deliver personalised travel experiences. More

WPP Links to Factual for Location Analytics

Jun 19 2014

WPP-owned firm The Data Alliance has partnered with location analytics specialist Factual, giving WPP group companies access to data that maps the known location of mobile phones to physical places, including more than 65 million businesses in 50 countries. More

Rentrak Ditches 'Census-Like' Description

Jun 19 2014

In the US, multi-screen audience measurement firm Rentrak has been asked by the Media Rating Council (MRC) to stop using the term 'census-like' to describe its national and local television measurement services. More

MRS Outlines Code of Conduct Changes

Jun 19 2014

In the UK, the Market Research Society (MRS) is preparing to update its Code of Conduct, which was first issued 60 years ago as a means of reassuring the general public and other interested parties that research is carried out in a professional and ethnical manner. More

Verve Opens Survey Programming Office in Romania

Jun 19 2014

Community panel specialist Verve has opened a dedicated survey programming office in Iași, Romania, headed by Senior Survey Programmer Eugen Tuchendria. More

P&G Man González-Hurtado Joins IRI

Jun 19 2014

Retail data giant Information Resources Inc. (IRI) has appointed P&G veteran José Carlos González-Hurtado as President of International, responsible for strategy and execution of all services across Europe, Asia Pacific, Australia, South Africa and New Zealand. More

Lieberman Adds Emotion Analytics from Beyond Verbal

Jun 19 2014

US-based Lieberman Research Worldwide has integrated Beyond Verbal's emotion analytics technology with the services of its Pragmatic Brain Science Institute, which fuses traditional research techniques and new approaches to provide a holistic understanding of consumers. More

Appier Lands $6m for Cross-Screen Ad Technology

Jun 19 2014

Taiwan-based cross-screen advertising technology firm Appier has completed a $6m Series A round of funding, for use in research and development, sales and marketing. More

Univision Sacks Radio Exec for PPM Fraud

Jun 18 2014

Spanish-language broadcasting group Univision Communications has fired an executive at its KSCA-FM (101.9) station in Los Angeles for using a number of Nielsen's Portable People Meters (PPM) to inflate audience ratings. More

Passenger Debuts FUEL Engagement Platform

Jun 18 2014

US-based online community specialist Passenger has launched the 'FUEL Community Engine', a platform designed to nurture dialogue with community members, clients and employees. More

Centro Hires Former Google Exec for New Division

Jun 18 2014

Former Google Advertising Research Director Gunnard Johnson has joined digital media software specialist Centro as Senior Vice President of Data and Analytics, tasked with creating a new division focused on audience measurement and advanced analytics solutions. More

Tonic Promotes Wills to UK MD

Jun 18 2014

Tonic Insight has promoted Anna Wills to the role of Managing Director UK, and Lucie Holliday to that of Group Director, Research & Innovation. More

RPA Launches Panel in Vietnam

Jun 18 2014

Tokyo-based Research Panel Asia (RPA) has launched a Vietnam panel, accessed through its recently launched online SOP platform. More

Millward Brown Buy Turns Optimor into Vermeer

Jun 17 2014

Millward Brown has acquired global marketing strategy consultancy EffectiveBrands, and will merge it with its Optimor brand strategy division to form a new business called Millward Brown Vermeer. More

RapidMiner Buys Big Data Firm Radoop

Jun 17 2014

US-based predictive analytics firm RapidMiner has acquired Hungarian big data analytics specialist Radoop. Terms of the deal were not disclosed. More

Kantar Rolls Out TGI in the US

Jun 17 2014

WPP-owned Kantar Media has rolled out its TGI (Target Group Index) consumer insights business in the US. More

SiSense Raises $30m for BI Platform

Jun 17 2014

Israeli business intelligence (BI) and analytics software developer SiSense has closed a $30m round of financing, which it will use to increase its team, expand globally, and deliver new technology. More

Data Liberation Hires Vision Critical's Boote

Jun 17 2014

In London, former Vision Critical exec Amanda Boote has joined MR technology consultancy Data Liberation in the newly created role of Director of Sales & Marketing. More

NPD Ups Coffey to Chief Innovation Officer Role

Jun 17 2014

In the US, The NPD Group has promoted Steve Coffey from Chief Research Officer to the newly created position of Chief Innovation Officer. More

Facebook Extends Tracking, but Allows Ad Profile Edit

Jun 16 2014

Facebook has announced that it will begin tracking users' behaviour on other web sites as well as its own, in order to target advertising more effectively. An opt-out will be available, in addition to the option to see why an ad has been served, and to edit one's own advertising profile. More

UK Research Turnaround in Progress

Jun 16 2014

The UK's research industry returned to growth in 2013 after four years of contraction, according to results from the annual survey of agencies by the Market Research Society (MRS). More

Australia's Crossmark Launches Insight-Based Division

Jun 16 2014

In Australia, marketing and sales services company Crossmark has launched Shopper Republic, a specialist shopper marketing division focused on global insights and 'deep retailer collaboration'. More

On Device Hires Kobeissi to Launch MENA Operations

Jun 16 2014

London-based mobile research and sample specialist On Device Research has hired former Ipsos director Nader Kobeissi as Managing Director for the MENA region, launching the company's new Dubai office. More

CMI Launches yPrescribe Physician Probe

Jun 16 2014

US full service agency CMI has launched a tool called yPrescribe, to help users understand why physicians are prescribing one brand over another, and whether specific brands are even being considered. More

Nokia Mapping Unit Buys Analytics Firm Medio

Jun 13 2014

Nokia has announced plans to acquired real-time predictive analytics specialist Medio Systems, which it will integrate with its location intelligence firm HERE. Terms of the deal have not been disclosed. More

Mindshare and Empathica Combine to Form InMoment

Jun 13 2014

US-based customer feedback specialist Mindshare Technologies has integrated its business with that of Canadian social media customer experience management (CEM) firm Empathica, which it acquired last year. The newly merged firm will be called InMoment. More

TrendKite Raises Funds, Gets New CEO

Jun 13 2014

Media monitoring firm TrendKite has closed a $3.2m Series A round of funding, which it will invest in its big data processing infrastructure, and expansion of its sales team. The firm has also appointed former Dachis Group CTO Erik Huddleston as Chief Executive Officer. More

MarketShare Hires Former GfK Panel Services MD

Jun 13 2014

US-based cross-media analytics firm MarketShare has appointed former GfK Panel Services MD Lucien van der Hoeven as EVP for Europe, Middle East and Africa (EMEA). More

Mobee Dashboard Offers Crowdsourced In-Store Feedback

Jun 13 2014

In the US, mystery shopping app provider Mobee has launched a retail intelligence dashboard, using crowdsourced data to help users assess their in-store product and marketing performance. More

Acxiom Hires Starcom's Ian James as European MD

Jun 13 2014

Enterprise data and analytics company Acxiom has hired Starcom Media Vest Group's former EMEA Chief Digital Officer Ian James for the newly created role of European Managing Director. More

Vizury Wins $16m for Big Data Expansion

Jun 13 2014

Bangalore-based digital CRM firm Vizury has raised $16m in Series C funding, which it will use to drive big data product innovation across its mobile and cross-channel propositions, scale operations in existing markets, and possibly for expansion to the US. More

Angus Reid 'Retires' to Found the Angus Reid Institute

Jun 12 2014

Canadian pollster Angus Reid, most recently the co-founder of research community and survey tech specialist Vision Critical, is retiring as the firm's Executive Chair, in order to set up an independent public opinion research organization he will call the Angus Reid Institute. More

CScreens Unveils New OOH Eye Tracker

Jun 12 2014

Digital video ad network CScreens has launched a new eye tracking tool to measure who is looking at advertising across multiple outdoor formats, such as billboards, and ads at events and in pubs. More

Consumer Data Firm Krux Lands $35m Investment

Jun 12 2014

In the US, consumer data management specialist Krux has raised $35m in Series B funding, which it will use to expand its global sales and support teams, and for research and development initiatives. More

WibiRetail Shopper Personalization Launched

Jun 12 2014

Online behavioral analysis firm WibiData has launched a new platform called WibiRetail, to enable retailers to personalize 'every' interaction with their customers in real-time. More

Creston Reports Growth in Insight Arm

Jun 11 2014

Creston's insight division - which comprises Marketing Sciences and ICM - has reported a 7% increase in annual revenue to £12.9m. The remainder of the Group by contrast saw a slight decline in revenue and profit. More

Ipsos and NEUROHM Roll Out Neuroscience Update

Jun 11 2014

Ipsos and Warsaw-based consumer neuroscience specialist NEUROHM have announced an upgrade of the IRT system, which probes unconscious consumer associations and perceptions, and assesses their impact. NEUROHM will also now act as Ipsos' primary partner for IRT roll out. More

Netquest Strengthens Presence in Europe

Jun 11 2014

Iberian and Latin American online panel specialist Netquest has opened an office in Lisbon, from where it plans to work more closely with the Portuguese research community and develop its business in the country. More

Kantar Media Buys Most of Precise

Jun 10 2014

Kantar Media has acquired a majority stake in Precise Media Group Holdings Limited, which provides monitoring and evaluation services to the PR and communications industries. The price and details of the percentage of shares bought have not been disclosed. More

10,000 a Day Invoke 'Right To be Forgotten'

Jun 10 2014

Four weeks on from the European Court's landmark decision granting individuals a 'right to be forgotten' in search results, Google says it is receiving about 10,000 requests for removal each day; and will reportedly flag up removed items in searches, as well as reporting regularly on their total volume. More

Apple iOS 8 - Problems In-Store for Location-Trackers?

Jun 10 2014

Apple has hinted that its forthcoming iOS 8 operating system may make it impossible for analytics companies to track iPhone and iPad users in (real-world) retail stores. More

Socialbakers Buys Facebook NewsFeed Specialist

Jun 10 2014

Social media tracker Socialbakers has acquired EdgeRank Checker, a company focused on analysing Facebook's NewsFeed. Terms were not disclosed. More

Brilot Leaves YouGov for Cello Health Digital Role

Jun 10 2014

UK-based division Cello Health Insight has appointed former YouGov exec Dan Brilot as Digital Director, to help drive development of the agency's suite of digital offerings. More

Investors Put Trust in Placed

Jun 10 2014

Seattle, US-based location analytics specialist Placed has raised $10m in a series B round of venture capital, and says it will use the funds to expand its suite of location insights and mobile ad intelligence products. More

New Mobile Researcher Up and Running on 3 Continents

Jun 9 2014

Former TNS exec James Fergusson has launched a mobile and digital insights agency, Mobile Digital Indaba (MDI), based in Melbourne, Australia and already with offices in Singapore and Cape Town, South Africa. More

Nielsen Wins in Rio

Jun 9 2014

Nielsen is once again the 'official market research supplier' for an Olympic Games, adding Rio 2016 to London 2012 and Beijing 2008. More

Growth and Promotions for AskingCanadians Owner

Jun 9 2014

Delvinia, the parent company of AskingCanadians, is expanding its leadership team with four senior promotions; and has taken over neighbouring office space to double its capacity. More

More Funding for Image Analyst Curalate

Jun 9 2014

US-based Curalate, which analyses image-based social media, has raised more than $8.5m in a second round of funding, and says it will be used for taking on staff, marketing and accelerated product development. More

Shopzilla Combines Offer in New Connexity Unit

Jun 9 2014

US-based retail price comparison and online ad service Shopzilla is combining its AisleA and BizRate Insights services along with other elements in its portfolio into a new division, which will take the name Connexity from the media buying platform is acquired earlier this year. More

Cloudera Buys Big Data Security Firm

Jun 6 2014

Big data giant Cloudera, which two months ago announced a massive $740m in financing from chip maker Intel, has acquired a data security start-up, Gazzang, for an undisclosed sum. More

Outsourcing Firm Plans to Hire 1,000

Jun 6 2014

In India, BPO and KPO firm Navigant Technologies says it will more than double its headcount in the current financial year, adding 1,000 staff; and will add a third call centre, in Delhi or Gurgaon. More

Voodoo Hire Beefs Up Quant Offer

Jun 6 2014

London-based Voodoo Research has appointed former Millward Brown exec Alex Duckett as a Junior Partner, as it continues to grow its quantitative offering. More

African TV and Radio Ratings Launched

Jun 5 2014

This week sees the launch of the 'first ever' overnight television ratings service in a number of African markets. Mobile survey platform GeoPoll will bring the data to countries including Ghana, Kenya, Nigeria, Tanzania and Uganda in time for the viewing and advertising bonanza of the World Cup. More

AppNexus Buys Viewability Specialist Alenty

Jun 5 2014

Trading solutions provider and online ad marketplace AppNexus has announced the acquisition of French firm Alenty, which specialises in online ad viewability. More

Maximiles Rebrands for Data-Centric Expansion

Jun 5 2014

European-based MR and online loyalty specialist Maximiles is to rebrand as Bilendi, 'putting data insights firmly at the centre of its two core activities' as it looks to double the size of its research arm by 2016. More

ThinkNow Unveils Spanish Language Ad Tester

Jun 5 2014

California-based ThinkNow Research has launched an online Spanish language ad testing platform, assessing 15- and 30-second television ads and linked to a normative database. More

Partners to Track Online Health Chat

Jun 5 2014

In the US, analysis provider WCG and the Health Data Consortium (HDC) have announced a partnership to track and analyse health data conversations on digital media. The deal will offer the latter's members and users greater understanding of current perceptions and trends, using real-time data. More

OnePoint Global App Offers Access to Mobile Ideas

Jun 5 2014

Mobile survey technology provider OnePoint Global is launching an app giving researchers access to regular mobile survey ideas from around the world. More

Rentrak Annual Revenue Up by a Third

Jun 4 2014

Multi-screen audience measurement specialist Rentrak has reported a 40% rise in Q4 revenue to $21.6m, mainly driven by its TV Everywhere measurement segment, where revenue nearly doubled to $10m. For the full year 2014, revenue was up 33% to $75.6m. More

comScore Tables $14m Privacy Settlement

Jun 4 2014

comScore is putting up $14m to settle claims that the firm collects personal and confidential information - such as credit card numbers, passwords and Social Security numbers - from consumers' computers without their knowledge. More

Facebook Buys Finnish Mobile Data Firm Pryte

Jun 4 2014

Facebook has acquired Finnish mobile data firm Pryte, whose patent-pending technology measures real-time user activity, including app use, to trigger marketing and charging activity. Terms of the deal were not disclosed. More

Digital Audit Expert ImServices Merged with AAM

Jun 4 2014

In the US, ad technology audit specialist ImServices Group has been merged into The Alliance of Audited Media, enhancing its range of digital ad measurement services. The merged body has immediately launched a new service for companies preparing for MRC or IAB certification. More

New CEO for Crowdtap as Founder Leaves

Jun 4 2014

In New York, brand influencer network Crowdtap has appointed marketer Sean Foster as Chief Executive Officer, replacing founder Brandon Evans who has left the firm. More

MediaMath Nets $73.5m Investment

Jun 4 2014

US-based MediaMath, which offers tools for digital ad buying, data management and other aspects of digital marketing, has raised $73.5m in a Series C round of funding, which it will use to fuel global expansion. More

Toluna Promotes Bremer to Global Strategy Role

Jun 4 2014

In New York, online research and technology specialist Toluna has promoted John Bremer to Group Chief Research and Strategy Officer. More

FocusVision Acquires Revelation Global

Jun 3 2014

Webcam-enabled focus group provider FocusVision Worldwide has acquired US-based research tool developer Revelation Global. Terms of the deal were not disclosed. More

Nielsen to Cease Political Polling in Australia

Jun 3 2014

Nielsen has announced it will stop its political polling in Australia at the end of July, specifically the monthly Fairfax Nielsen Poll, which has been running for the past nineteen years. More

Marin Buys Retargeting Firm Perfect Audience

Jun 3 2014

In the US, marketing analytics and campaign management firm Marin Software has acquired retargeting firm Perfect Audience in a cash and stock deal valued at $25.5m. More

MR Staff Recruitment Firm Sparkle Launches in London

Jun 3 2014

Former Stopgap recruiters Kathy King and Janet Chambers have launched their own recruitment agency, Sparkle, which will work on permanent and freelance market research and insight roles at all levels. More

Research Panel Asia Launches Hong Kong Panel

Jun 3 2014

Tokyo-based Research Panel Asia (RPA) has launched a Hong Kong panel, to strengthen its reach across the Asia Pacific region. More

Acxiom Sells 2Touch Call Centre Business

Jun 2 2014

Enterprise data and analytics company Acxiom has sold its UK call centre outsourcing operation 2Touch, to European business process outsourcing provider Parseq. Terms of the deal were not disclosed. More

George Terhanian Leaves Toluna to Join NPD

Jun 2 2014

George Terhanian has left Toluna to join consumer specialist The NPD Group in the newly created role of Group President and Chief Research and Analytics Officer. More

European Expansion for Sample Firm EMI

Jun 2 2014

Global online sample aggregator EMI Research Solutions has opened its first European office, in London. More

Ad Analytics Firm Yieldex Opens in London

Jun 2 2014

US ad analytics and trading tools provider Yieldex has opened of an office in London, and appointed ad industry veterans Mark Williams and Nigel Edmund-Jones to kick-start its European business. More

Former Blauw Exec Becomes SSI Benelux MD

Jun 2 2014

In Rotterdam, Survey Sampling International (SSI) has appointed Marlies Kerklaan as Managing Director for the Benelux region. More

SurveyMonkey Gets Help with Open-Endeds

May 30 2014

Social media and text analytics specialist Texifter has entered a strategic partnership with DIY research firm SurveyMonkey, helping the latter's users get to grips with verbatim-heavy survey responses. More

Magnetic Acquires Cognitive Match

May 30 2014

NYC-based digital ad technology platform Magnetic has acquired site optimization and retargeting provider Cognitive Match, with which it has been partnering on campaigns for more than two years. More

Google Settles Majority of Gmail Claims

May 30 2014

Google has settled the majority of the legal suits regarding its scanning of gmail messages for targeting purposes. Terms of the deal were not disclosed. One case, concerning a 16-year-old gmail user, remains on the list, scheduled for an October hearing. More

Share Deal Brings South African Firms Closer

May 30 2014

South African company FoneWorx has bought a 44% stake in quant and qual agency Living Facts, for an undisclosed amount. More

Decipher Adds More Fuel for Beacon

May 30 2014

California-based research tech firm Decipher has added a new Sample and Panel API into its research and reporting platform, Beacon, allowing users to integrate panelist data from their own databases and other sources. More

UX Firm AnswerLab Unveils New Service

May 30 2014

User Experience (UX) specialist AnswerLab has launched UXimpact, a solution for improving user experience of digital properties and measuring the resulting business impact. More

Apple Pays $3bn for Music Personalization Site

May 29 2014

Following weeks of speculation, Apple has paid $3 billion to acquire audio specialist Beats Electronics, and its subscription-based online music streaming service Beats Music, which combines algorithm-based personalization with expert music suggestions. More

Nielsen Strengthens US Local Television Sample

May 29 2014

In the US, Nielsen is increasing the size of its local television sample in fifteen Local People Meter markets, to increase the stability of the ratings and improve representation of hard-to-reach demographics. More

Datalogix Nabs Further $45m

May 29 2014

US-based online / off-line purchasing data firm Datalogix has closed a $45m round of funding, which it will use to finance the expansion of its suite of audience and measurement products. More

Rentrak Partners for Voter Targeting Service

May 29 2014

Multi-screen measurement specialist Rentrak has partnered with Republican-focused online advertising, fundraising, e-mail marketing, and data management firm Targeted Victory, to target likely voters based on their off-line viewing habits. More

Nielsen Names Three Comms Leaders

May 29 2014

Nielsen has announced three appointments for senior communications roles, including Ben Billingsley and Flavie Lemarchand-Wood to leadership positions in its Global Watch division, and Kristie Stegen in an expanded role as Global Head of Internal Communications. More

Former Forrester Man is New Simulmedia CMO

May 29 2014

NYC-based television ad targeting company Simulmedia has appointed former Forrester Research exec David Cooperstein as Chief Marketing Officer. More

Funds for Retail Analytics Firm Askuity

May 29 2014

Retail analytics specialist Askuity has closed a $1.8m seed round of funding from a group of investors including investment division dunnhumby Ventures. More

GfK Takes Controlling Stake in Genius Digital

May 28 2014

GfK has increased its stake in UK-based Genius Digital, to become the TV viewer data specialist's majority shareholder. Terms of the deal were not disclosed. More

Nielsen Settles Arbitron Case against Florida Broadcaster

May 28 2014

Nielsen has reached a settlement agreement with Jacksonville-based Renda Broadcasting, which Arbitron had accused of using its radio ratings information without paying. More

App Annie Buys Rival Distimo, Raises New Funds

May 28 2014

App store analytics and market intelligence specialist App Annie has made its first acquisition, buying Amsterdam-based rival Distimo for an undisclosed amount of cash and equity. App Annie has also raised $17m in a new round of funding. More

Creston Founder Don Elgie Begins Non-Exec Career

May 28 2014

Don Elgie, the founder and former Group CEO of UK-based insight and communications group Creston, has joined social media management agency Emoderation as Non-Executive Chair. More

Predictive Analytics Firm Context Relevant Gets $21m

May 28 2014

US big data predictive analytics software firm Context Relevant has raised $21m in Series B funding, which it will use to quadruple the size of its workforce and expand its presence in New York City. More

eDigitalResearch Ramps Up Technical Team

May 28 2014

UK-based digital MR specialist eDigitalResearch has hired eight new technical staff members, to help boost day-to-day technical support for existing clients. More

uSamp Hire Boosts Mobile Panel Expertise

May 28 2014

Online sampling and research technology company uSamp has appointed industry veteran Joe Jordan as Vice President, Panel Operations, with a focus on mobile. More

uSamp Launches In-Home and In-Store Solutions

May 27 2014

Online sampling and technology company uSamp has launched two new products - Mobile In-Home and Mobile In-Store - to allow real-time access to consumers in these two very different contexts. More

Verto Analytics Hires Gemius Founder as CRO

May 27 2014

Chris Modzelewski, the founder of online audience research specialist Gemius S.A., has joined New York-based digital media measurement company Verto Analytics as Chief Research Officer. Separately, Timo Smura has joined the firm in Finland, as Head of Research and Analytics. More

Sumo Lands $30m for EMEA and AsiaPac Expansion

May 27 2014

Machine data analytics specialist Sumo Logic has raised $30m in a funding round, and will use it for geographic expansion into the EMEA and Asia Pacific regions. More

Innometrics Relocates in London

May 27 2014

Stockholm-based customer intelligence integrator Innometrics has moved to larger offices in central London. More

Human Demand Buys Audience Segments from eDealya

May 27 2014

New York-based mobile advertising specialist Human Demand has acquired the mobile targeting dataset developed by Israeli audience segmentation firm eDealya. Terms of the deal were not disclosed. More

Schlesinger Hires Nielsen Panels Man as CTO

May 27 2014

US-based fieldwork group Schlesinger Associates has appointed former Nielsen Global Panel Leader Jade Landfried as Chief Technology Officer. More

Ensighten Opens in Australia

May 27 2014

US-based web site tag management specialist Ensighten - whose system simplifies third-party services for web analytics, advertising and content targeting - has opened an office in Sydney, Australia. More

GMI Opens in Frankfurt

May 23 2014

Kantar-owned research technology and panels firm GMI (Global Market Insite) has opened a new office in Frankfurt, and appointed Key Account Director Norman-René Schwalme to lead it. More

ZirMed Buys Intelligent Healthcare

May 23 2014

Health information and management solutions firm ZirMed has acquired California-based Intelligent Healthcare, which offers a proprietary population health management analytics platform. Terms of the deal were not disclosed. More

Social Media Specialist Brandwatch Raises $22m

May 23 2014

Brighton, UK-based social media monitoring and analytics specialist Brandwatch has raised $22m in growth funding, and says it will double its product and engineering teams, accelerate development of its platforms and continue with international expansion. More

YOYO Gets Funds for Mobile Platform

May 23 2014

Singapore-based rewards platform YOYO Holdings has raised $1.3m, which it will use to drive business growth, strengthen its management team and staffing levels and boost its marketing efforts. More

Data Collection Firm OMR Globus Hires in London

May 23 2014

UK-based international data collection agency OMR Globus has hired Paul Campbell for the new role of Research Director, in its London office. Campbell will service UK and EU clients, expand qual services in the EU and Asia, and strengthen quant support for global programmes. More

NUVI Co-founder Moves into CEO Role

May 23 2014

In the US, social media analytics specialist NUVI has moved Chairman and co-founder Keith Nellesen to the role of Chief Executive Officer, replacing David Oldham, who takes a seat on the firm's Board of Directors. More

Meltwater Buys Canadian Firm Strategic Planner

May 22 2014

Online intelligence solutions provider Meltwater has acquired Canadian online content analytics firm Strategic Planner. More

Optimism Rife among World's Marketers

May 22 2014

Optimism among marketing execs remains high, according to the May wave of the Warc Global Marketing Index (GMI), with respondents generally upping their forecasts for marketing budgets and positive about trading conditions. More

Nielsen 'Acknowledges' Sampling Problem in NE USA

May 22 2014

In the US, Massachusetts-based station Channel 5 has taken the unusual step of writing to its advertisers to blame Nielsen for its 'puzzling ratings decline' in recent months. Reports suggest Nielsen has acknowledged a problem with sampling and is at work to redress it. More

Bonamy Finch Launches 'SigTester' App

May 22 2014

UK agency Bonamy Finch has launched a free app, 'SigTester', allowing a rapid assessment of whether results are statistically significant. It can also be used to estimate confidence intervals and sample size requirements. More

AOL Buy Adds Further Cross-Platform Analytics Clout

May 22 2014

Venerable online giant AOL has announced the acquisition of TV audience targeting provider PrecisionDemand, via its Adap.tv division, as it looks to strengthen its offer to marketers looking for cross-platform reach and measurement. Terms of the deal were not disclosed. More

Attensity Strengthens Senior Team

May 22 2014

Data mining and semantic analytics provider Attensity, which announced $90m in equity financing last week, has hired Frank Brown as CFO, Martin Onofrio as Chief Revenue Officer (CRO) and Tommy Hawkins as VP, Development. More

Millward Brown Buys Romanian Firm Daedalus

May 21 2014

Millward Brown has agreed to acquire its Romanian partner agency Daedalus Consulting S.R.L., along with its wholly-owned subsidiary Visionwise Consulting, for an undisclosed sum. The firms will now become Millward Brown Romania. More

Sydney Office for SurveyMonkey

May 21 2014

DIY research specialist SurveyMonkey is opening an office in Sydney, Australia - its first in the Asia Pacific region - and says it will hire around 25 people there over the next few years. More

SAP Buys Behavioral Marketing Firm SeeWhy

May 21 2014

Software giant SAP is to acquire SeeWhy, a provider of cloud-based behavioral targeting solutions with offices in the UK and US. The buy will enhance SAP's hybris real-time personalised marketing platform. More

FTC Sharpens Focus on Online Ad Privacy Issues

May 21 2014

In the US, the Federal Trade Commission (FTC) has hinted that it will push for stronger data security laws, and does not believe that self-regulation by the online advertising industry will prove sufficient. More

B2B Publisher Adds Third Party Data Option

May 21 2014

Technology publisher IDG Enterprise is expanding its Premium Data Services suite, to allow segmentation and targeting of tech decision-makers using a combination of its own and third-party data. Farrah Forbes has been promoted to lead the firm's data strategy. More

Facebook and Publicis to Share Data and Skills

May 20 2014

Facebook and advertising giant Publicis have reportedly agreed a c.$500m multi-year partnership, to develop ad targeting and measurement products - including the integration of Facebook's data into Publicis' media and mix modeling platform. More

Rapid Growth for UK's eDigitalResearch

May 20 2014

UK-based Voice of the Customer specialist eDigitalResearch has reported a 20 percent rise in annual turnover to £7.5m, and says it has employed an additional 30 new members of staff over the past twelve months. More

Cint Strengthens UK Sales Team

May 20 2014

Stockholm-based panel exchange operator Cint has boosted its UK customer service and sales teams with three new hires and the promotion of Jane Attale (nee Mills) to the leadership role of UK Sales Director. More

Futures Company Adds to Asia Pacific Team

May 20 2014

Strategic insight and innovation specialist The Futures Company has strengthened its Asia Pacific team, based in Singapore, moving Radha Patel from the London office to the role of Director of Consulting, and hiring Tara Hirebet as Senior Consultant. More

QuestBack Hires UK Country Head

May 20 2014

Enterprise Feedback Management (EFM) specialist QuestBack has appointed Paul Barnes to head up its UK operations as Country Manager, managing a team of twenty people. He was previously VP Operations at software provider Eptica. More

Ipsos MediaCT Opens Data Science Hub

May 19 2014

Ipsos' MediaCT division, which specialises in measuring how consumers use and respond to media across different platforms, has opened a Data Science Hub in London. The new initiative is led by Neil Farrer, who takes on the role of Chief Data Science Officer. More

Schlesinger Adds Affectiva Facial Coding to Qual Offer

May 19 2014

US-based fieldwork group Schlesinger Associates has integrated Affectiva's Affdex Discovery facial coding tool into its portfolio of qualitative services, having itself helped to adapt the tool for moderator use in focus groups. More

Lionbridge Snaps Up Darwin Zone

May 19 2014

US marketing tech firm Lionbridge Technologies has acquired Costa Rican digital marketing services agency Darwin Zone, which provides research and analytics in addition to SEO and social media services. The cash deal was valued at c.$2.4m. More

AdGooroo Expands to London

May 19 2014

Kantar Media-owned digital marketing intelligence specialist AdGooroo has opened an office in London, adding to support for its client base of advertisers and agencies across the UK. More

B2B Predictive Analytics Firm 6Sense Raises $12m

May 19 2014

San Francisco-based predictive intelligence firm 6Sense has launched out of stealth mode with $12m in Series A funding. More

CivicScience Debuts 'Expectation' Forecasting

May 19 2014

In the US, polling and real-time insights platform CivicScience has rolled out a new forecasting methodology called 'Expectation Science', to help make predictions about consumer markets and media consumption. More

Time Out Buys Facebook Data-Driven Hugecity

May 16 2014

City events publisher Time Out Group has acquired Hugecity, which mines Facebook event, friend and location data to deliver personalised event information to users' laptops, tablets and mobile phones. Terms of the deal were not disclosed. More

Click With Me Now Gets New Funds and CEO

May 16 2014

Click With Me Now - which provides data about how people engage with web sites - has raised $2.25m in investment funding from a group of unnamed private investors, and has appointed former Disney CTO Bud Albers as Chief Executive Officer. More

Effective Measure Launches Mobile Insight Tools

May 16 2014

Digital audience profiling specialist Effective Measure has launched a tool called EM Mobile, to provide businesses with better understanding of their mobile users, and a mobile and tablet app through which clients can gain real-time access to their survey and campaign-related data. More

OgilvyOne Names UK Head of Data

May 16 2014

WPP-owned direct and interactive marketing network OgilvyOne has appointed Olivier Janus as Head of Data UK, in charge of the Data Services team in the country. More

Ditto Labs Wins Funds for Photo Analytics

May 16 2014

Ditto Labs, which mines photos on social media sites to help brands understand target audiences, has raised $2.2m in new funding. More

GfK Revenues Down, Profits Up in First Quarter

May 15 2014

GfK has announced results for the first quarter, with an organic decline of 0.7% in sales, reported as EUR 334.9m, a decline of 3.5% due to currency effects. However the Group said it achieved 'a significant increase in all profit indicators', and has confirmed its forecast for the year. More

Acxiom Buys 'Onboarding' Firm LiveRamp

May 15 2014

Enterprise data and analytics company Acxiom has agreed to acquire privately held customer data 'onboarding' specialist LiveRamp for around $310m in cash. It has also announced flat fiscal year 2014 revenue, at c.$1.1bn, and forecasts a 5% drop in fiscal 2015 as it exits its analog paper survey business in Europe. More

$90m Primes Attensity for Rapid Growth

May 15 2014

In California, data mining and semantic analytics provider Attensity has closed $90m in equity financing, which it says will be used to accelerate product innovation, fuel market growth, and expand its sales, marketing and engineering teams. More

Funds for Data Integration and Profiling Firm Innometrics

May 15 2014

Customer intelligence integrator Innometrics has announced a $5m Series A funding round, earmarked for sales and marketing to support rapid expansion of its European operations, as well as enhancements to its Profile Cloud solution. More

Marketing Sciences Buy Boosts Neuroscience Offer

May 14 2014

UK agency Marketing Sciences has acquired consumer neuroscience consultancy Walnut Group. Walnut's founder Dr Cristina de Balanzó, a former global head of neuroscience for TNS, will join Marketing Sciences to strengthen its existing offer in the field. More

Crowdsourcer Chaordix Mops Up Napkin Labs

May 14 2014

Crowdsourced brand and product innovation specialist Chaordix has acquired Colorado-based crowdsourcing technology provider Napkin Labs. More

Adobe Adds Analytics and Modeling Features

May 14 2014

Adobe has upgraded its Media Optimizer platform to include new predictive modeling algorithms helping clients optimize campaigns in real-time across search, social media and display. More

Stevens Leaves Research Now; New MD Appointed

May 13 2014

Digital data collection specialist Research Now has announced that MD, Americas Craig Stevens is to leave the business after a decade to pursue new opportunities, and that John Rothwell will step into his shoes. More

Kantar Partners to Study Household Energy Use

May 13 2014

Kantar is reportedly working with London-based software firm Onzo Ltd to investigate ways of gathering and analysing smart meter data on household energy use. More

dunnhumby and Sky IQ Link Buying and Watching

May 13 2014

Customer data pioneer dunnhumby has teamed up with BSkyB's customer intelligence business Sky IQ to what the firms describe as 'the largest panel of viewing and shopping insight in the UK', offering clients new ad targeting possibilities. More

India's MarketPulse Rebrands as Kantar Worldpanel

May 13 2014

Kantar has completed its upgrade of the Indian MarketPulse consumer panel, first announced last year, and have rebranded it as Kantar Worldpanel. The panel is operated jointly by the Kantar Worldpanel division and sister agency IMRB International. More

Gemius Wins Czech Internet Audience Contract Again

May 13 2014

The Czech Association for Internet Advertising (SPIR) has renewed its contract with Polish company Gemius as the official provider of internet research in the Republic, for another two years from January 2015. More

UK Gets New National Statistician

May 12 2014

John Pullinger, currently the House of Commons Librarian and DG of Information has been appointed as the new Chief Executive of the UK Statistics Authority, and National Statistician, succeeding Jil Matheson who retires at the end of June 2014. More

Precision Dialogue Buy Boosts Fieldwork Offer

May 12 2014

In the US, analytics-driven customer engagement specialist Precision Dialogue has acquired the assets of Cleveland-based Opinion Centers America, whose services include focus groups, recruitment, telephone interviews and analysis. More

BrainJuicer Warns of Cost Increases

May 12 2014

Online research innovator BrainJuicer has warned in an AGM statement today of an increase in its costs, resulting from increased share based payment charges and the expansion of its account management teams to support long-term growth. Shares were down 21% as of Monday morning. More

RP Cushing Name Goes in Aspire Rebrand

May 12 2014

Global recruitment firm Aspire Global Network is bringing all its companies - including UK-based MR specialist RP Cushing - under the single brand of Aspire. More

Cello Health Apps Promise Richer Feedback

May 12 2014

Cello's Health Insight division has launched two new mobile apps designed to provide richer, more relevant quant and qual data. Respondents including patients, healthcare professionals, payors and pharma field forces can include images and record videos as part of their feedback. More

Two Experienced Hands Join Face

May 12 2014

'Socially intelligent' researcher Face, part of the Cello Group, has recruited two senior execs from M&C Saatchi brand agency Clear: James Hirst, as London-based Global Business Development Director, and Sofia Mavros, based in Hong Kong in the role of Research Director of the Asia team. More

Further Nielsen Cuts Shrink Columbia Office

May 9 2014

Following news earlier in the week of job cuts in Florida, Nielsen is reportedly to close its call center operations in Columbia, Maryland, with the loss of 325 jobs; and in Radcliff, Kentucky, shedding 237. More

IMS Health Buys Belgian Firm Forcea

May 9 2014

IMS Health has acquired Belgian-based business intelligence tech company Forcea, with the aim of enhancing its performance management capabilities for hospitals and life sciences clients. Terms were not disclosed. More

Shekar Gives Backing to Former Employee's Firm

May 9 2014

Indian start-up ResearchSuite Technologies has secured angel funding from serial entrepreneur and Krea founder Pravin Shekar, who joins the Board of Directors as non-executive Chairman. More

More Targeting Options from Facebook

May 9 2014

Facebook has launched a new tool called Audience Insights, as part of its Ads Manager service, offering marketers help in tailoring their messages to current and potential customers across its network. More

comScore CFO to Retire

May 9 2014

Digital audience measurement specialist comScore has announced that its Chief Financial Officer, Kenneth Tarpey, will retire in August this year. The firm is currently seeking a successor. More

iModerate Adds 'Private Bulletin Board' Option

May 9 2014

In the US, online research specialist iModerate has expanded its research suite to offer its clients full-service, private bulletin boards, powered by its proprietary cognitive framework ThoughtPath. More

Omnicom-Publicis Deal Called Off

May 9 2014

The Omnicom-Publicis merger has been called off. Unforeseen complexities had slowed the progress of the $35bn deal (£20.65bn) to the point where the two parties apparently felt it was distracting and unsettling their businesses. Publicis CEO Maurice Lévy has also suggested it was becoming an Omnicom takeover. More

Yahoo! Withdraws DNT Support

May 8 2014

Yahoo! has joined Google in expressing its frustration at the lack of progress on industry standards for Do Not Track requests (DNT), and is withdrawing the option for users to opt out of advertiser tracking in their browser settings. More

blinkx Buys Ad Targeting Firm LYFE Mobile

May 8 2014

California-based online media platform blinkx plc has acquired LYFE Mobile, which offers a mobile Demand Side Platform (DSP) and Data Management Platform (DMP), in an all cash transaction. More

Geolocation Platform LiveDeal Buys DealTicker

May 8 2014

Geo-location focused mobile marketing platform LiveDeal, which enables restaurants to publish real-time instant offers to nearby consumers, has acquired discounted retail products and services platform DealTicker. Terms of the deal were not disclosed. More

Ebiquity Buys Remainder of US Subsidiary

May 8 2014

North Tyneside, UK-based Ebiquity has acquired the remaining minority share in its US subsidiary, Billetts America LLC, from the firm's Chairman. More

Nielsen to Lay Off 220 Scarborough Staff

May 7 2014

Nielsen is closing Scarborough Research's call center in Sarasota, Florida, making 220 employees redundant by the end of September. More

Google Buys Adometry to Boost Analytics Service

May 7 2014

Google has acquired ad tracking company Adometry for an undisclosed sum, as it looks to extend its own web measurement and analysis service. More

AOL Buys Analytics Tech Firm Convertro for $101m

May 7 2014

Online news and content provider AOL has acquired attribution modeling and marketing analytics technology specialist Convertro, in a deal valued at approximately $101m. More

Affectiva Unveils Qual Facial Coding Tool

May 7 2014

US-based emotion measurement specialist Affectiva has introduced a new facial coding solution called Affdex Discovery, to enable researchers to gather key emotion insights from consumers in a qualitative study. More

HG Data Raises $2m Expansion Funds

May 7 2014

In the US, big data firm HG Data, which offers targeting of businesses according to the technology they use, has raised $2m in additional Series A funding. The money will be used for international expansion and the recruitment of new engineers and data scientists. More

Extreme Reach Buys Video Ad Analytics Firm BrandAds

May 7 2014

In the US, cross-media video advertising solutions provider Extreme Reach has acquired video ad intelligence specialist BrandAds, promising its clients real-time video ad measurement. Terms of the deal were not disclosed. More

Walmart Innovation Wing Buys Product Data Firm Adchemy

May 6 2014

Walmart's technology innovation division @WalmartLabs has acquired ad tech and product data specialist Adchemy, bringing new expertise in areas such as semantic search, data analytics and marketing to its team. Terms of the deal were not disclosed. More

Haller to Lead Experian DataLabs Worldwide

May 6 2014

In the US, Experian has named Eric Haller Executive Vice President of its data experimentation and innovation arm Experian DataLabs. Haller will lead the division globally as it expands beyond the US to London and Sao Paulo, Brazil. More

Social Media Tracker awe.sm Bought by Unified

May 6 2014

Cloud marketing technology developer Unified has acquired San Francisco-based social media measurement specialst awe.sm. Terms of the deal were not disclosed. More

MarketTools and CRM Metrix Brands Absorbed

May 6 2014

Netherlands-based online research and marketing analytics firm MetrixLab has fully integrated MarketTools and CRM Metrix into its global network, and announced that all fifteen offices in the US, Europe, and Asia will now operate under the MetrixLab brand name. More

Ask Afrika Appoints Former Nielsen MD Ken McArthur

May 6 2014

Pretoria-based full service agency Ask Afrika has appointed former Nielsen MD Ken McArthur as company Chairperson. More

New Analytics Leader for PwC's Strategy&

May 6 2014

In London, former Nunwood leader James Walker is joining PwC-owned management consultancy Strategy& as Lead Partner - Demand Analytics, in charge of the firm's EMEA Customer Insight Marketing Analytics Center of Excellence. More

Kantar Hires Former Ipsos MORI Marketing Head

May 6 2014

In London, Kantar Media has hired former Ipsos MORI Marketing Director Anna Reeves for the newly created Board-level role of Global Commercial Director, in charge of its marketing and business development teams, and the shaping of new offerings. More

WPP Buys Digital Marketing Agency Quirk Group

May 6 2014

Marcoms giant WPP has acquired a controlling interest in South Africa and London-based digital marketing agency Quirk Group, for an undisclosed sum. More

Former Researcher Becomes Ford CEO

May 2 2014

In the US, former Ford Motor Co. Market Research Analyst Mark Fields is to become the company's ninth President and Chief Executive Officer, when Alan Mulally retires in July. More

TIBCO Buys Embedded BI Provider Jaspersoft

May 2 2014

In the US, infrastructure and business intelligence specialist TIBCO has acquired embedded business intelligence and reporting software provider Jaspersoft for $185m. More

Symphony to Offer Weekly Pharma and Prescription Data

May 2 2014

US-based analytics provider Symphony Health Solutions has launched a service providing weekly views of pharmaceutical sales and prescription activity, which it claims is the 'first' weekly audit of US institutional sales and overall market activity. More

Behavioral Economics Consultancy TGG Names Chairman

May 2 2014

Former Citigroup CEO Vikram Pandit has been named Chairman of TGG Group, a consulting firm focused on behavioral economics and big data, whose co-founders include Freakonomics author Steven Levitt and economist Daniel Kahneman. More

Four Senior Hires for Q Research Solutions

May 1 2014

In the US, full service consumer product testing agency Q Research Solutions (QRS) has appointed four new members of staff at its Old Bridge, New Jersey office. Each has two decades or more of research experience. More

Predictive Analytics Firm Apigee Raises $60m

May 1 2014

In the US, predictive analytics specialist Apigee has raised $60m in venture financing, which it will use across all areas of its business, to keep up with demand for APIs and big data systems. More

MediaMath Opens Tokyo Office

May 1 2014

US-based digital media buying platform MediaMath has opened a new office in Tokyo, Japan, to support clients in the region. More

Sorrell Nets 70% Pay Rise to £29.8m

May 1 2014

WPP CEO Sir Martin Sorrell saw his annual pay package rise by nearly two-thirds to £29.8m in 2013, from £17.5m the previous year, boosted by a plan linked to the company's share price and performance. More

EVRYTHNG Gets $7m Funding

May 1 2014

UK-based real-time tracking and analytics firm EVRYTHNG has raised $7m in a Series A investment round. More

D&B Acquires BI Specialist Indicee

Apr 30 2014

Business information provider Dun & Bradstreet (D&B) has acquired cloud-based analytics and business intelligence specialist Indicee. Terms of the deal were not disclosed. More

Zettics Buys Mobile Data Firm Velocent

Apr 30 2014

In the US, mobile-focused big data analytics firm Zettics has acquired Velocent Systems, which provides mobile data customer experience monitoring and business intelligence services. Terms were not disclosed. More

Doctors Network Doximity Raises $54m

Apr 30 2014

In the US, physician network Doximity has closed a $54m Series C investment round, bringing the company's total funding to $81m. More

Social Media Management Platform Sprinklr Raises $40m

Apr 30 2014

In the US, social media management specialist Sprinklr has closed a $40m Series D investment, which it hopes will fuel continued project growth of 300% year-on-year. More

comScore Sees First Quarter Revenue Rise 14%

Apr 29 2014

Digital measurement specialist comScore has reported a 14% increase in first quarter revenue to $76.9m, from $68.9m a year previously, while the firm's net loss fell to $782k from $2.0m. More

Truven Health Buys Fortel Analytics

Apr 29 2014

US-based Truven Health Analytics has acquired fraud detection specialist Fortel Analytics, whose predictive solutions are designed to identify suspicious patterns in healthcare insurance claims data. Terms of the deal were not disclosed. More

RadiumOne CEO Sacked after Domestic Violence Conviction

Apr 29 2014

In the US, online ad pioneer Gurbaksh Chahal has been sacked from his role as CEO of social media ad targeting specialist RadiumOne, after he was found guilty on two counts of domestic violence by a San Francisco court. He has been replaced by company COO Bill Lonergan. More

Yahoo! and comScore to Offer Real-Time Ad Metrics

Apr 29 2014

Search engine giant Yahoo! and digital measurement specialist comScore have announced a partnership to provide advertisers with TV-comparable metrics for online video, display and mobile ad campaigns on Yahoo!'s ad networks. More

Media Monitoring Firm TVEyes Relocates in Connecticut

Apr 29 2014

Broadcast monitoring specialist TVEyes has moved its US headquarters into a recently acquired and renovated purpose-built facility in Fairfield, Connecticut, in support of its plans to expand internationally. More

AudienceScience Hires AOL's Hochberg

Apr 29 2014

In New York, behavioral targeting and data management firm AudienceScience has hired AOL's former VP of Audience Targeting Sales Jeff Hochberg, as Vice President of Business Development. More

MRA's Research Confidence Index Stays High

Apr 28 2014

The MRA's quarterly Research Industry Index (RII) confidence measure has celebrated its 25th wave with a good result: a third consecutive three figure score, for the first time since 2008. More

Blue Canyon Gets 72% of Cision, but Battle Continues

Apr 28 2014

Equity company Blue Canyon Holdings has acquired 71.9% of Swedish-owned PR software company Cision, with the allotted time for shareholder acceptance of its bit now expired. A rival and slightly higher bid from US-based PR solutions company Meltwater will now be put to remaining shareholders. More

Legal Update: Do Not Track Stirs; IAB Anti-Fraud Launch

Apr 28 2014

Three years on from a decision to look into definitions for web users' Do Not Track requests, Internet standards group W3C has put up a draft for public scrutiny; and separately, in Australia, the IAB has announced the formation of a body to combat online ad fraud, the Brand Safety Council (BSC). More

Apmetrix Adds Support for 40 New Data Sources

Apr 28 2014

San Diego, California-based gaming and app measurement provider Apmetrix has added 40 new data sources to its real-time analytics platform, including data from comScore, Flurry, Facebook, Google Analytics, Tumblr, Yahoo! and YouTube. More

New 'Lookalike' Options from Facebook

Apr 28 2014

Facebook is enhancing its Lookalike Audiences tool, launched a year ago, to allow advertisers to create lookalikes based on their site visitors, app users or Facebook fans. More

WPP's DIM Q1 Revenue Drops 3.8%

Apr 25 2014

WPP's Data Investment Management (DIM) division saw revenues fall 3.8% to £566m in the first quarter of 2014, while net sales dropped 4.5% to £406m. More

MediaMath Buys French Ad Targeting Firm Tactads

Apr 25 2014

US-based digital media buying platform MediaMath has acquired Tactads, a firm providing cookie-less and cross-device ad targeting technologies. Terms of the deal were not disclosed. More

IdeaScale Buys Crowdsourcing/Funding Firm IdeaVibes

Apr 25 2014

Seattle-based innovation and idea management software company IdeaScale has acquired Canadian crowdsourcing platform IdeaVibes for an undisclosed sum. More

Verto Hires Verkasalo as CEO, Raises Growth Funds

Apr 25 2014

New York-based digital media measurement specialist Verto Analytics has appointed Arbitron Mobile founder Hannu Verkasalo as Chief Executive Officer, while raising $5.4m in new investment funding. More

AgilOne Gets $25m Growth Fund

Apr 25 2014

California-based predictive marketing firm AgilOne has closed a $25m Series C investment round, which it will use to expand sales and marketing operations, further extending its international reach. More

Visual Web Analytics Firm Piqora Raises $7.7m

Apr 25 2014

Pinterest analytics specialist Piqora has raised $7.7m in a Series A funding round, which it will use to double its workforce, develop deeper visual analytics, expand its content management and CRM capabilities, and open new offices across the US. More

JD Power Buys Online / Off-line Analyst Korrelate

Apr 24 2014

US-based auto research specialist JD Power and Associates has acquired Korrelate, an Orlando-based company which measures consumers' online behavior and then links it to off-line sales activity. Terms of the transaction were not disclosed. More

Nielsen Reports First Quarter Revenue Rise

Apr 24 2014

Nielsen has reported a 12.9% rise in first quarter 2014 revenues to $1.49 billion, driven by 28% growth in its media research business following the acquisition of Arbitron. More

FICO Snaps Up Big Data Firm Karmasphere

Apr 24 2014

Predictive analytics software firm FICO has acquired big data technology company Karmasphere. Terms of the deal were not disclosed. More

DLG Buys Community of 'Luxury Professionals'

Apr 24 2014

Research and brand intelligence specialist Digital Luxury Group (DLG) has acquired Luxury Society, an online community of more than 30,000 'luxury professionals' in 150 countries. Terms of the deal were not disclosed. More

MMR Rolls Out DIY Pack Test Tool on ZappiStore

Apr 24 2014

Food, drink and consumer goods specialist MMR is launching a DIY packaging research tool called Impackt Lite, via the online research 'app store' platform, ZappiStore. More

DataXu Buys Personalised Ad Firm JasperLabs

Apr 24 2014

Boston-based customer intelligence specialist DataXu has acquired creative optimisation software developer JasperLabs, to enable clients to deliver real-time personalised ad content. Terms of the deal were not disclosed. More

Online Video Behavior Platform Tubular Raises $11m

Apr 24 2014

Tubular Labs - whose online video marketing platform provides insights based on the behavior of more than 150 million individual viewers - has closed an $11m Series B round of funding. More

Alexa Upgrades Web Analysis Service

Apr 24 2014

Amazon.com subsidiary Alexa has re-launched its web analytics service, providing marketers and site owners with benchmarking, competitive intelligence, SEO, and on-site analysis capabilities. More

Slow Organic Growth for Ipsos

Apr 23 2014

Ipsos has reported a 4.5% drop in revenue to EUR 343.3m in the first quarter of 2014, compared with EUR 359.6m a year previously. However organic growth - at constant scope and exchange rates - was 1.5%, in line with the performances recorded in the third and fourth quarters of 2013. More

PluggedIN Co-founder Launches MoveMR

Apr 23 2014

Ben Werzinger, the co-founder of online research community specialist PluggedIN, has launched a new full-service research firm called MoveMR, which will specialize in mobile qualitative approaches including digital focus groups, mobile interviews and mobile ethnography. More

MRSS India Relocates for Growth in Mumbai

Apr 23 2014

MRSS India has moved into its own office in Mumbai, ready for the future appointment of around twenty new staff. More

AdRoll Raises $70m for Retargeting Platform

Apr 23 2014

San Francisco-based ad retargeting platform AdRoll has closed a $70m funding round, which it will use to expand its product portfolio and to extend its new cross-device offering to reach customers on mobiles. More

Borderless Access Launches Philippines Panel

Apr 23 2014

Emerging markets specialist Borderless Access has extended its presence in Asia through the launch of a 20,000 member consumer panel in the Philippines. More

eCGlobal Launches LatAm DIY Research Tool

Apr 23 2014

eCGlobal Solutions - which provides online communities and panels across Latin America - has launched a DIY research platform called eCInstant, providing access to millions of online consumers across the region. More

Nielsen Prepares for OCR Mobile Launch

Apr 22 2014

Nielsen is in the 'final stages' of testing for the expansion of its Online Campaign Ratings product to mobile. The new service is scheduled for launch in the summer. More

Kantar Retail Buys Italian Sales Software Firm XTEL

Apr 22 2014

WPP's shopper data and analytics consultancy Kantar Retail has acquired sales automation software company XTEL, in Italy. Terms of the deal were not disclosed. More

D&B Buys Social Media Data Matching Firm Fliptop

Apr 22 2014

Business information provider Dun & Bradstreet (D&B) has acquired the social media data matching unit of online data aggregation specialist Fliptop. Terms of the deal were not disclosed. More

Ipsos Social Media Division Launches App

Apr 22 2014

Social media research and communities specialist Ipsos SMX (Social Media Exchange) has launched a web app called 'Socialized Research Platform Mobile', which it says will give members a new way to view optimized content, and provide access to insights on any device. More

Preact Gets Funds for New Behavioral Science Platform

Apr 22 2014

US firm Preact has announced its official launch, helped by a $4.6m Series A round of funding. The firm offers a proprietary service using behavioral science, machine learning and big data analytics to help software companies increase customer spend and reduce churn. More

Marketing Data Specialist Beckon Lands $8m

Apr 22 2014

In the US, marketing data management and analytics firm Beckon has raised $8m in a Series A round of funding. More

Socialbakers Names CFO

Apr 22 2014

Social media monitoring and analytics firm Socialbakers has appointed Mike Ainslie as Chief Financial Officer. More

New Panel Alliance Launched

Apr 17 2014

In Singapore three senior execs, Jasal Shah, Shogo Nakazato and Masaaki Nomiya have this week announced the official launch of Union Panels, an alliance of online research panel providers. More

European Court Ruling Threatens Telecoms Data Users

Apr 17 2014

In a decision which could have far-reaching consequences for new areas of research and marketing, the Court of Justice of the European Union (ECJ) last week issued a judgement removing the legal foundation for telecoms providers' retention of individual customer traffic and location data. More

Kantar Media Moves Into Programmatic Media Buying

Apr 17 2014

In the US, WPP's Kantar Media has launched an initiative which uses its subscription-only media planning platform, SRDS.com, to help advertisers find and buy suitable digital media slots for their campaigns. More

Advertising Tech Firm addGloo Acquired

Apr 17 2014

Semantic search technology company Vertical Search Works (VSW) has acquired addGloo, which integrates real-time semantic analysis with real-time bidding (RTB) for online display advertising. More

IRI Buys Stake in GuestMetrics

Apr 16 2014

Retail data giant IRI has formed a partnership with point-of-sale (POS) data specialist GuestMetrics, and acquired an undisclosed stake in the company. More

Toluna Adds BrainJuicer's FaceTrace

Apr 16 2014

Online community and survey technology provider Toluna is integrating BrainJuicer's proprietary emotion measure FaceTrace into its global survey platform. The upgrade will allow clients to gauge emotional reactions to stimuli such as products, web sites, packaging and ads. More

comScore Rolls Out Brand Metrics for Mobile Ads

Apr 16 2014

Digital measurement specialist comScore is making brand metrics for mobile ad campaigns available through two new tools, validated Campaign Essentials Mobile (vCE Mobile) and validated Media Essentials Mobile (vME Mobile). More

BBC Seeks Agencies for Four Year Roster

Apr 16 2014

In the UK, the BBC is looking for qual, quant and specialist agencies for its new research roster. Successful agencies will be appointed for a four-year term. More

Twitter Buys Social Media Data Provider Gnip

Apr 16 2014

In the US, Twitter has acquired social media data provider and long-term partner Gnip for an undisclosed sum. More

BLiNQ Hires Choudhury as CEO

Apr 16 2014

In the US, social media ad technology firm BLiNQ Media has appointed ad agency exec Raj Choudhury as Chief Executive Officer. More

Orchidea Hires Two in US, Launches New Survey Platform

Apr 15 2014

Gurgaon, India-based MR agency Orchidea Research has appointed two execs in Chicago: Navneet Singh Virk as Director Survey Solutions and Nitin Sharma as Global Director Survey Solutions. The firm has also launched a new survey platform. More

Verve Drives Innovation with New Hire

Apr 15 2014

In London, community panel specialist Verve has hired Emel Mohammadally as Innovations Director, a newly created position, with a remit to roll out new technologies, tools and approaches for clients. More

Yoder Joins Ebiquity as Americas CEO

Apr 14 2014

Alex Yoder, former CEO of online analytics pioneer Webtrends, has joined UK-based media and marketing insights specialist Ebiquity as Chief Executive Officer, Americas. More

Tesco Rolls Out KSS Retail's PriceStrat in UK

Apr 14 2014

In the UK, Tesco has rolled out PriceStrat software created by US company KSS Retail, across the organisation, offering buyers and category planners analytical tools to help plan consumer offers and assess their likely impact. More

NewBay Media Buys Ratings Intelligence

Apr 14 2014

New York-based print and digital publisher NewBay Media has acquired television research and analysis firm Ratings Intelligence (RatingsIntel), in order to provide its clients with access to data-driven industry research reports. Terms of the deal were not disclosed. More

Civis and Rentrak Link for Ad Campaign Insights

Apr 14 2014

In the US, Civis Analytics - which was launched last year by President Obama's former Chief Analytics Officer - is integrating its predictive targeting capabilities with Rentrak's local television ratings, to provide insights into corporate and political ad campaigns. More

Research Now Hires BlueKai Co-founder as CTO

Apr 14 2014

Online panel specialist Research Now has appointed BlueKai co-founder Michael Bigby as Chief Technology Officer (CTO) and a member of its Executive Leadership team. More

Viacom and Mass Relevance Launch 'Social TV' Tool

Apr 11 2014

US cable TV company Viacom and social media insight provider Mass Relevance have jointly launched a new tool called 'EchoGraph', to track and analyse social media activity for advertisers. More

BrainJuicer Names Brazil Client Director

Apr 11 2014

UK-based BrainJuicer has appointed Carlos 'Cadu' Eduardo Chiba as Client Director, Brazil, based in its São Paulo office. More

BI Firm Decisyon Raises $22m

Apr 11 2014

US business intelligence (BI) tech firm Decisyon has received $22m in Series B funding, for use in supporting its expansion plans in the US and Europe. More

BrightRoll Adds Moat's Viewability Metrics

Apr 11 2014

US-based digital video ad services firm BrightRoll has added Moat's video viewability measurement solution to its platform, to help clients optimize their video ad campaigns. More

IBM to Acquire Online Behavioral Tech Firm Silverpop

Apr 10 2014

In the US, IBM is to acquire behavioral marketing technologist Silverpop for an undisclosed sum. More

SurveyMonkey Moves European HQ to Dublin

Apr 10 2014

Palo Alto, CA-based DIY research specialist SurveyMonkey is moving its European headquarters to Dublin, where corporation taxes are far lower than in the UK. The firm will hire 50 new members of staff in Ireland, and relocate its international team there from its office in Lisbon. More

Beyond Analysis Hires for 'Quick and Easy' Push

Apr 10 2014

UK-based behavioural insights firm Beyond Analysis has appointed Sophie Neary as Group Chief Commercial Officer, responsible for taking the business from a consultancy-led to a product-focused enterprise with the launch of its new DIY 'Quick & Easy' insight platform. More

App Monitoring Firm Crittercism Raises $30m

Apr 10 2014

San Francisco-based mobile app performance monitoring firm Crittercism has raised $30m in a Series C round of funding, which it will use to expand its suite of enterprise services and grow its presence internationally. More

Lumi Hires Former Cint MD as European Sales Manager

Apr 10 2014

London-based mobile research technology specialist Lumi has appointed former Cint MD Daniel Cunill as European Sales Manager. More

MobPartner Debuts Retail Tracking Platform

Apr 10 2014

Paris-based mobile ad platform MobPartner has launched a new service to enable retailers to measure how mobile communications influence in-store sales and traffic. More

Ipsos Picks Realeyes as Facial Coding Partner

Apr 9 2014

London-based emotional analytics specialist Realeyes has signed an agreement to provide Ipsos with facial coding and body gesture response metrics, to help measure how people feel while they view advertising and communications content. More

MRSS India and Scent Analysis Form Mumbai JV

Apr 9 2014

In Mumbai, full service agency MRSS India and Frankfurt-based Scent Analysis have formed a joint venture called SA#M, which will provide a multi-sensory research platform for projects in all areas of product and concept development. More

Clarabridge Buys Guest Feedback Expert Market Metrix

Apr 9 2014

US-based text analytics specialist Clarabridge has acquired enterprise feedback management (EFM) platform Market Metrix, which provides customer and employee feedback for leisure and hospitality companies around the globe. Terms of the deal were not disclosed. More

Wizeline Product Development Platform Launches

Apr 9 2014

In the US, product intelligence firm Wizeline has launched out of beta, with a self-serve platform enabling companies to collect and process disparate sources of data to understand the market potential of proposed new products. More

MaxPoint Brings Hyper-Local Ad Targeting to Europe

Apr 9 2014

US-based hyper-local digital ad targeting specialist MaxPoint has established European headquarters in London, and appointed Jeanette Taylor as UK Country Manager. More

WPP Launches Public Sector Practice

Apr 8 2014

Marcoms giant WPP has launched a global Government & Public Sector Practice to drive 'excellence' in government communications. The new initiative is led by Dr Michelle Harrison, who is also CEO of the group's TNS BMRB agency. More

AskingCanadians Starts AskingAmericans

Apr 8 2014

Online data collection agency AskingCanadians has expanded its business into the US with the launch of AskingAmericans, offering access to more than ten million consumers. More

Further Suspension for Indian Readership Survey

Apr 8 2014

The Readers Studies Council of India (RSCI) and the Media Research Users Council (MRUC) have suspended results from their Indian Readership Survey (IRS) for a further four to six weeks, to provide extra time for a third party to complete the re-validation and audit of its fieldwork. More

'Significant' Investment for Datalogix

Apr 8 2014

US-based digital audience targeting specialist Datalogix has secured a 'significant' but undisclosed amount of investment funding from Breyer Capital, whose founder Jim Breyer will join its Board of Directors. More

Commetric Names US Managing Director

Apr 8 2014

International media analysis and business intelligence firm Commetric has appointed Sally Hammond as Managing Director in the US. More

IC Tomorrow Names 'Digital Innovation' Winners

Apr 8 2014

Video analytics firm Vidiro, ebook consumption and reader behaviour specialist Jellybooks, and GPS-driven retail offer app Tempster are among the winners of the 'Digital Innovation' competition organised by government-funded IC Tomorrow. Winners receive funding and mentoring. More

Ve Interactive Opens Office in Hong Kong

Apr 8 2014

UK-based online shopping cart recovery software provider Ve Interactive has opened an office in Hong Kong, to support is AsiaPac client base. More

Four from uSamp Join Dusig and Lavin's New Firm

Apr 7 2014

Sample industry pioneers Matt Dusig and Gregg Lavin have announced that former uSamp exec George Llorens has joined them as co-founder of their new online and mobile sampling and data collection business Innovate. The team has also appointed three further former uSamp colleagues. More

MB Extends Link to Measure Brand Impact of Apps

Apr 7 2014

Millward Brown has launched Link for Apps, an extension of its long-established ad evaluation tool Link, available initially in the US and Canada and promising to help marketers understand the impact of mobile apps on brands. More

Two Cross-Platform Announcements from Nielsen

Apr 7 2014

Nielsen has announced the completion of a Proof Of Concept study in partnership with CBS, on the 'power of combining media buys for major advertising campaigns'; and separately the integration by media technology company Syncbak of its Software Development Kit (SDK). More

Merkle Buys Chicago's New Control

Apr 7 2014

Data driven CRM firm Merkle has acquired Chicago-based full-service digital and direct agency New Control, as it pursues 'aggressive growth' in its digital agency group and reinforces its offer for financial services and insurance clients. More

Rival Bids for Comms Monitoring Firm Cision

Apr 7 2014

US-based PR solutions company Meltwater is bidding 895 million Swedish crowns ($138m) in cash for Swedish firm Cision, trumping by nine percent an offer by equity company Blue Canyon Holdings. Both firms are involved in monitoring and analysis of traditional and new media. More

InSites Consulting Expands to Asia Pacific

Apr 7 2014

European online specialist InSites Consulting is extending its moderator network in Asia Pacific and has agreed a long-term strategic partnership with Sydney-based boutique agency Direction First. More

dunnhumby Confirms Acquisition of Sociomantic

Apr 4 2014

Retail analytics giant dunnhumby has confirmed it has acquired Berlin-based ad targeting and retail retargeting firm Sociomantic Labs. Terms of the deal were not disclosed. More

Australia's Nine to Launch Data Business

Apr 4 2014

Australian media giant Nine Entertainment is launching a new data services firm called Tipstone, to be launched in July through Nine's digital media agency Mi9. More

UK Retargeting Firm adGenie Acquired

Apr 4 2014

In the UK, online shopping cart recovery software provider Ve Interactive has acquired retargeting company adGenie, whose services include helping measure and track the effectiveness of online and conventional ads. The deal was described as a 'multi-million pound acquisition'. More

TNS Makes Senior Promotions in the Americas

Apr 4 2014

TNS has promoted Ignacio Galceran to the newly created role of Chief Client & Offer Officer - Americas, while also promoting five staff to become 'Americas Practice Leaders'. More

Smartphones to Swap Data with ... Mannequins

Apr 4 2014

London-based technology and design company Iconeme has launched a product called VM Beacon, which enables shop mannequins to transmit information to shoppers' smartphones about the clothes on display, and meanwhile collect data about these consumers. More

CampaignGrid Extends Voter Ad Targeting to Mobile

Apr 4 2014

Washington DC-based voter targeting digital ad firm CampaignGrid is adding a mobile capability, allowing clients to target registered voters with video and display ads on mobile browsers and in apps on their smartphones and tablets. More

Lightspeed GMI Adds Google 'Micro Survey' Service

Apr 3 2014

Kantar's online specialist Lightspeed GMI has launched a service called Survey Cycle, which combines its research design and project management skills with Google Consumer Surveys, to deliver 'micro surveys' comprising ten questions or fewer. More

FTC Okays Nielsen Sale of Arbitron LinkMeter System

Apr 3 2014

In the US, the Federal Trade Commission (FTC) has approved Nielsen's plan to sell off its LinkMeter cross-platform measurement technology to comScore - one of the requirements of the deal agreed for Nielsen to acquire Arbitron. More

Federated Sample Unveils Fulcrum Bid Manager

Apr 3 2014

US-based Federated Sample has launched a new tool called Fulcrum Bid Manager, allowing users of the firm's Fulcrum Exchange to manage, track and centralize the online sample procurement process through one platform. More

ScreenHits Gets Funds for TV Prediction Service

Apr 3 2014

London-based TV streaming site ScreenHits, whose proprietary technology integrates viewer votes with other industry data to predict the potential success of a TV show, has raised around £720k ($1.2m) from the UK government and a group of angel investors. More

Rewardcraze Launches MENA Panels

Apr 3 2014

In the Middle East, online social media rewards platform Rewardcraze has introduced a portfolio of online research services, including data collection and survey programming, along with new consumer and business panels. More

Former AOL Europe CEO to Lead SHIFT in London

Apr 3 2014

In London, real-time marketing platform SHIFT has appointed former AOL Europe CEO Kate Burns as Managing Director of its UK and European operations. More

Focus Pointe Global Expands Online Offer

Apr 3 2014

US data collection firm Focus Pointe Global has expanded its online division Focus Pointe Online, led by MD of Online Research Wally Balden. More

Kantar Media Buys 'Social TV' Firm The Data Republic

Apr 2 2014

Audience measurement specialist Kantar Media has acquired Barcelona-based TV and social media analytics agency The Data Republic. Terms of the deal were not disclosed. More

Gemius to Measure Audiences in Belgium and Luxemburg

Apr 2 2014

Digital research agency Gemius has been named as the official provider of Internet audience measurement in Belgium and Luxembourg, replacing TNS which was awarded the contract in 2012. The new deal will also last for two years, with an option to extend further. More

comScore Debuts Multi-Platform Measure

Apr 2 2014

Digital measurement specialist comScore has launched a multi-platform audience metric for use across desktop computers, smartphones and tablets. More

Ipsos InnoQuest Launches 'Insight Accelerator'

Apr 2 2014

Innovation and forecasting business Ipsos InnoQuest has launched a new methodology called the 'Insight Accelerator', allowing marketers to test innovations and ideas through a process that takes just two days. More

TNS Promotes Conrad to MD, Brazil

Apr 2 2014

TNS has promoted James Conrad to the role of Managing Director, Brazil; and filled his previous post as Executive Vice President, West Region Lead through the appointment of former GfK exec Rogerio Monteiro. More

BrainJuicer Hires Former NeuroFocus Senior Partner

Apr 2 2014

BrainJuicer has appointed former Nielsen NeuroFocus exec Jeff McDonald as Vice President, North America, overseeing the firm's new Southeast account team. More

Phorm to Raise £10m Through Share Placement

Apr 2 2014

Ad personalisation specialist Phorm is aiming to raise £10m through the placement of around 91m new ordinary shares, at a price of eleven pence each. More

Kantar and Twitter to Extend Global Alliance

Apr 1 2014

Kantar and Twitter have strengthened their global partnership with a five-year agreement under the program name 'Data of Now', and will collaborate on new research products. In addition, the firms' 'social TV' ratings and analytics will be extended to new regions in Asia, Africa and Europe. More

Massive Investment in Big Data Firm Cloudera

Apr 1 2014

Enterprise analytic data management firm Cloudera has announced another $740m in financing, this time from chipmaker Intel, which becomes an 18 percent shareholder in the booming firm. More

Nielsen Adds Viewability Measure to OCR

Apr 1 2014

Nielsen has extended its partnership with digital ad intelligence firm Integral Ad Science for an international roll-out of viewability measurement within its Online Campaign Ratings. Separately, Nielsen has announced it will raise around $750m from a note issue, in order to reduce debt. More

Twitter Buys British and French 'Social TV' Analysts

Apr 1 2014

Twitter has announced two further acquisitions in the field of 'social TV', French startup Mesagraph and UK firm SecondSync, both of which provide analysis of social media chat concerning TV programmes. Terms were not disclosed. More

GfK MRI Debuts New Consumer Segments

Apr 1 2014

In the US, GfK MRI has launched a new set of 44 consumer segments based on its data on consumers' off-line activities and attitudes, for use in online ad targeting. The launch involves deals with three online data management platforms (DMPs), BlueKai, eXelate and Lotame. More

Confirmit Launches Customer Data 'SmartHub'

Apr 1 2014

Online MR software company Confirmit has introduced a customer engagement solution called the SmartHub, through which businesses can capture, analyse and respond to customer and market feedback across multiple channels and sources in real-time. More

Directions Research Promotes Five

Apr 1 2014

US-based Directions Research Inc. (DRI) has announced five promotions, including Dan Argo to Director IT, Security & Compliance; and 24-year company veteran Eric Groeschen to Senior Data Consultant. More

MRC Okays 'Viewability Impressions' Metric

Mar 31 2014

The Media Rating Council (MRC) has given a green light to the ad industry to begin using 'viewable impressions' as a metric for measuring display advertising. More

Obituary: Former ARF CEO Bob Barocci

Mar 31 2014

Bob Barocci, former President and CEO of the Advertising Research Foundation (ARF) died last Thursday in Manhattan, at the age of 72. More

YouGov Grows Revenue 9%

Mar 31 2014

Online research specialist YouGov has reported a 9% increase in revenue to £32.6m for the six months to 31st January, while adjusted operating profit was up 31% to £2.9m. The company made a loss of £400k, reportedly because of costs relating to two acquisitions made during the period. More

WPP Buys Product Data Firm FusePump

Mar 31 2014

WPP's digital agency network Wunderman has acquired London-based product data specialist FusePump for an undisclosed sum. More

Nielsen Firms Build 'First' Single-Source Radio Measure

Mar 31 2014

In the US, shopper insight specialist Nielsen Catalina Solutions (NCS) has teamed up with Nielsen Audio (formerly Arbitron) to launch what the firms describe as the first single-source measurement approach built for the radio industry. More

MetrixLab Launches Big Data Analytics JV

Mar 31 2014

Netherlands-based online research and marketing analytics firm MetrixLab has launched a big data joint venture with marketing intelligence experts Edwin Kooge and Natasha Walk. More

Mobile Cloud Labs Gets Patent for Targeting Tech

Mar 31 2014

App developer Mobile Cloud Labs has been granted a patent for technology which enables advertisers to track mobile device users via time of day and location data, and send them targeted messages. More

Klout Price Tag 'Doubles'

Mar 28 2014

US-based social media solutions firm Lithium Technologies has acquired social media analytics firm Klout for a reported $200m - double the price first mooted in February. More

Precision Opinion Opens Mobile Research Division

Mar 28 2014

US company Precision Opinion, which provides market research field services to the entertainment industry and political polling for the government, has opened a mobile division, Turning Point Research, at its headquarters in Las Vegas. More

Flurry and Research Now Enhance Mobile Ad Targeting

Mar 28 2014

Mobile ad targeting specialist Flurry has partnered with Research Now to build a panel and behavioural data set on mobile consumers, through which marketers will be able to target defined audiences. More

GfK Names US HR Leader

Mar 28 2014

GfK has appointed Jacqueline Richardson as Regional Director and EVP of Human Resources in North America; leading workforce development, talent management, employee relations, training, diversity and recruitment efforts in the US and Canada. More

Replise Promotes for MD Roles and Adds Foreman to Board

Mar 28 2014

Social media intelligence company Replise has appointed Dan Foreman as Non-Executive Director on its Board. In addition, Dominika Poleszak has been promoted to the role of Managing Director in Warsaw and Sven Sperling has been named Managing Director in Hamburg. More

App UX Platform Lookback Gets $2.2m

Mar 28 2014

In Sweden, a team of former Spotify engineers has raised $2.2m in seed funding for their Lookback platform, used for mobile app user experience testing. More

Big Data Ad Firm Choozle Raises $1.8m

Mar 28 2014

Choozle, a targeted, real-time advertising platform powered by audience insights, has closed a $1.8m seed round of financing, for use in expanding its team and rolling out its product. More

ONS Recommends UK Census Moves Online

Mar 27 2014

Britain's National Statistician has recommended to the Board of the UK Statistics Authority that the country's ten-year census is retained, but moved online from its previously paper-based format. More

WPP Buys Control of Indian Social Media Agency

Mar 27 2014

Marcoms giant WPP has acquired a majority stake in Mumbai-based social media marketing agency Social Wavelength, which offers a range of brand communication, social media outreach, and social media monitoring solutions. Terms of the deal were not disclosed. More

TubeMogul Files for $75m IPO

Mar 27 2014

US online video ad targeting specialist TubeMogul has filed for an IPO with the New York Stock Exchange, with the aim of raising $75m. More

nQuire Partners for 'China's Largest Mobile Panel'

Mar 27 2014

Chinese mobile crowdsourcing company Wei Chai Shi and market research agency nQuire have partnered to create what they describe as China's largest mobile research panel, along with a DIY tool offering researchers immediate responses. More

Toluna Launches PowerPosition Automated Survey Tool

Mar 27 2014

Online community and survey technology provider Toluna has launched an automated survey tool called PowerPosition, promising fast-turnaround insights into positioning and communications. More

Peak Answers Names New Call Centre Chief

Mar 27 2014

North of England-based data collection agency Peak Answers has appointed Paul Sutton as Associate Director, replacing Call Centre Manager Jean Seddon who is retiring in May, after 25 years in the industry. More

Answers Corp Debuts Shopper Ratings Platform

Mar 27 2014

St Louis-based Q&A specialist Answers Corporation has launched a product review platform called Shopper Ratings, to enable brands and retailers to tap into feedback from their customers. More

IMS Health IPO 'to Value Firm at c.$7 Billion'

Mar 26 2014

Pharma research giant IMS Health is preparing to launch an Initial Public Offering (IPO) in the next fortnight, which could value the company at around $7 billion. More

Lightspeed GMI Adds Facebook Data to Panelist Profiles

Mar 26 2014

In the US, WPP-owned online specialist Lightspeed GMI has introduced a social media intelligence solution called Context, allowing clients to profile and survey existing consumer segments 'through a social lens'. More

Revenue Down, Profits Up for Chime Insight Arm

Mar 26 2014

Despite a drop in annual revenue from £13.6m to £11.0m, Chime's Insight and Engagement (CIE) division has reported a 19% rise in operating income to £9.1m for the year 2013, while operating profit increased 29% to £2.8m. More

Big Data Firm Platfora Raises $38m

Mar 26 2014

US-based big data analytics software company Platfora has raised $38m, to invest in talent and technology. More

Partners Correlate Broadcast and Social Media Trends

Mar 26 2014

In the US, trend analyst Bottlenose has partnered with broadcast intelligence company Critical Mention, to deliver a combined view of real-time trends across TV, radio, social media platforms, online news and blogs. More

Hispanic Agency Builds Social Media Intell Center

Mar 26 2014

Hispanic-owned full-service marketing agency Lopez Negrete Communications has opened a Social Media Intelligence Center at its Houston headquarters, to enable its teams to monitor and analyse real-time social media conversations on behalf of clients. More

Communispace Launches Healthcare Arm

Mar 25 2014

In the US, online research community builder Communispace has launched a new business unit dedicated to healthcare clients; and has named VP Corey Schwartz as its Managing Director. The firm says more such 'sub-brand' launches may be in the pipeline. More

SurveyMonkey Partners to Add Social Media Data

Mar 25 2014

Social media analyst Pick1 and DIY survey firm SurveyMonkey are integrating services to allow customers a simple way to collect and analyse survey respondents' social media data. More

Toluna Opens Korea Office

Mar 25 2014

Online community and survey technology provider Toluna has opened an office in Seoul, Korea, where it has promoted Kayne Park to the position of Country Director. More

RED C Launches Online Omnibus in Ireland and UK

Mar 25 2014

Dublin-based RED C Research has launched a new online omnibus called RED Line, which enables users to ask questions in Ireland, the UK, or both markets together. More

Social Media Community Firm Opens in Sydney

Mar 25 2014

London-based social media community management and moderation firm Emoderation has launched a regional headquarters in Sydney, from where it will provide services to clients across Australia and the Asia Pacific region. More

Demandbase Raises $15m Growth Funding

Mar 25 2014

In the US, B2B ad targeting and personalization company Demandbase has closed a $15m round of equity financing, to be used to speed up development of its advertising solutions, and fund new product launches. More

UK Government Launches Data Innovation Contest

Mar 25 2014

IC Tomorrow - which is part of the UK government-funded Technology Strategy Board - is launching a 'data innovation' contest, offering five small companies the chance to win up to £25k each for ideas which will help businesses extract value from data. More

uSamp Founders Launch New Firm, 'Innovate'

Mar 24 2014

uSamp co-founders Matt Dusig and Gregg Lavin have launched a new firm called Innovate, which they say will 'pinpoint' global panelists on demand and deliver sample via connected APIs. More

SoapBoxSample Acquires Panel and Team from ClickIQ

Mar 24 2014

SoapBoxSample, the online sampling division of US-based data collection firm ISA, has acquired the ClickIQ e/visor panel of more than 350,000 panel members across the US and Canada as part of its strategy for growth and expansion; along with its full service research team IQCenter. More

GfK Renames Entertainment Subsidiary

Mar 24 2014

GfK announced on Friday that its media control GfK INTERNATIONAL GmbH subsidiary will operate under the brand name of GfK Entertainment, with immediate effect. More

UK Government's £42m for Big Data Institute

Mar 24 2014

In the UK, Chancellor George Osborne has announced funding of £42 million over five years for a new institute dedicated to ensuring Britain 'leads the way' in the use of big data, named after Second World War codebreaker and computing pioneer Alan Turing. More

Buys for IgnitionOne and WPP

Mar 24 2014

Digital marketing solutions firm IgnitionOne has completed the acquisition of marketing tech firm Knotice, adding data management and multi-channel digital messaging to its suite of solutions. Separately, WPP is to acquire a majority stake in UK-based digital tech consultancy Cognifide Ltd. More

Nielsen Twitter TV to Launch in Australia

Mar 24 2014

Nielsen has announced that it will launch its Twitter TV solutions in Australia in the second half of this year, capturing and analysing chat on the social network as it relates to specific television programmes. More

Glanville Returns to RONIN

Mar 24 2014

In London, Simon Glanville has rejoined healthcare & B2B specialist RONIN Corporation, as UK Managing Director. More

North American Leader for Realeyes

Mar 24 2014

London-based emotional analytics specialist Realeyes has appointed former Nielsen Director of Sales Bill Jaris as its first President of North America, based in New York. More

Australian Association Launches 'Trustmark'

Mar 21 2014

Australian research body AMSRO has launched a 'Trustmark', guaranteeing its members' adherence to ethical standards including data protection and respect for privacy. More

More Big Money for Big Data Firm Cloudera

Mar 21 2014

US-based big data specialist Cloudera has raised another huge round of funding, adding another $160m to its coffers and more than doubling the total raised to date. More

Viamedia Strengthens Research Team

Mar 21 2014

In the US, TV ad services company Viamedia has appointed Jonathan Sims as Vice President of Media Research. He joins recently appointed President and CEO Mark Lieberman, his former colleague from TRA. More

International Research Boosts Join the Dots Revenue

Mar 20 2014

Manchester-based consumer research agency Join the Dots has announced a 23% increase in annual revenue to £4.9m in 2013, driven by a mix of existing and new clients, and 35% growth in international revenues. More

Wakshlag to Step Down as CRO of Turner Broadcasting

Mar 20 2014

Media research veteran Jack Wakshlag has announced that he is stepping down from his role as Chief Research Officer of Turner Broadcasting System, at the end of March. More

Restructured Cello Reports Big Revenue Rise

Mar 20 2014

UK-based insight and marketing services group Cello has reported an 18.2% increase in revenue to £159.7m for the year to 31st December 2013. More

uSamp Unveils 'Adaptive Profiling' Relevancy Model

Mar 20 2014

Online sampling specialist uSamp is launching a system called 'Adaptive Profiling', which involves asking questions to panellists based on their correlated attributes. The firm claims this will reduce the total number of profile questions asked by half, while doubling completion rates. More

Purple WiFi Expands to the US

Mar 20 2014

UK-based consumer targeting firm Purple WiFi has expanded to the US, where it has appointed media and technology exec Anne Lakstigala as Vice President, Americas, to direct the company's sales activity from Silicon Valley. More

Gane to Help Develop New South African Radio Survey

Mar 20 2014

South Africa's National Association of Broadcasters (NAB) has commissioned UK-based media research veteran Roger Gane to provide technical input into the development of a new national radio audience research survey. More

Former Aer Lingus Exec David Kelly Joins Catalyst

Mar 20 2014

Former Aer Lingus Marketing & Sales Director David Kelly has joined customer satisfaction and mystery shopping specialist Catalyst Market Research as a Consultant at its offices in Dublin. More

Unspun Raises Funds for Act 'Market Discovery' Tool

Mar 20 2014

In India, market research and business consulting firm Unspun Consulting Group has raised $250k in a first round of funding, which it will use to roll out a proprietary 'market discovery tool' called Act. More

Lotame Buys AdMobius for Cross-Device Targeting

Mar 19 2014

Data management specialist Lotame has announced the acquisition of mobile audience management platform AdMobius, for an undisclosed amount. More

Flaming Good Year for firefish

Mar 19 2014

UK-based independent agency firefish has announced an annual revenue increase of 18%, to £9.55m in its full financial year 2014. More

Llorens to Leave uSamp, Bouzakis Resumes Old Role

Mar 19 2014

George Llorens is leaving his role as EVP of Sales at online sampling firm uSamp 'to pursue other interests'. He will be replaced by Ted Bouzakis, who most recently served as Head of North American Sales. More

Percolate Raises $24m from WPP and Others

Mar 19 2014

New York-based social media management specialist Percolate has raised $24m in funding in a series B round led by Sequoia Capital and including WPP, which had already invested a month ago in an interim round. Percolate says the funds will help it expand headcount and develop its software. More

Buy Gives Salience Instant CARMA in US

Mar 18 2014

London-based media evaluation specialist Salience Insight has agreed to acquire the US operations of media content analysis pioneer CARMA International. More

DNM Analytics Opens in Toronto

Mar 18 2014

Irish business intelligence (BI) consulting services company DNM Analytics has invested $1.8m in a first North American office, in Toronto. More

firefish Hires in New York and London

Mar 18 2014

Consumer specialist firefish has appointed former TLE exec Dee Campbell as Research Manager in its New York office, while in London Yimen Lee joins as Associate Director and Heather Williams as Research Manager. More

Social Media Monitoring Firm Synthesio Raises $20m

Mar 18 2014

Social media monitoring and analytics software company Synthesio has secured $20m in a Series B round of funding, which it will use for research and product development, and for expansion of its teams in the US, Europe and Singapore. More

Audience Measurement Firm TVbeat Raises $2m

Mar 18 2014

London-based TV audience measurement startup TVbeat has secured $2m in funding, which it plans to use to develop its real-time big data TV analytics system and roll it out across Europe. More

New Firm Altocloud Makes it Personal

Mar 18 2014

Technology industry execs Barry O'Sullivan, Joe Smyth and Dan Arra have set up a platform called Altocloud, which uses analytics and machine learning to produce personalized customer communications. The firm has bases in Galway, Ireland and Silicon Valley, USA. More

Hakuhodo and TSR Buy 'Substantial Stake' in Cimigo

Mar 17 2014

Advertising and communications network Hakuhodo and its marketing intelligence agency Tokyo Survey Research (TSR) have jointly acquired a 'substantial' stake in Asia Pacific-based marketing and brand research consultancy Cimigo. Terms of the deal were not disclosed. More

Kontagent and PlayHaven Become Upsight

Mar 17 2014

Social media and user analytics specialist Kontagent and mobile games business engine PlayHaven have been renamed 'Upsight', following their merger in December. More

Marketing Technology Firm Launches in US

Mar 17 2014

In Columbus, Ohio, Wilson RMS co-founder Dave Wilson has launched a new agency called gearDigital, to offer businesses consumer data-driven insights across a range of marketing platforms. More

Rumble Buys UX Specialist Blue-Goo

Mar 17 2014

Smart mobile publishing platform Rumble has acquired Israeli digital creative agency Blue-Goo, which specializes in user experience (UX) and interactive design. Terms of the deal were not disclosed. More

Auction to Help Researchers in Need

Mar 17 2014

In the UK, the Market Research Benevolent Organisation (MRBA) is hosting its annual online charity auction, to raise funds for industry personnel who are in need of financial help. More

Wise.io Raises Funds, Names New CEO

Mar 17 2014

In the US, customer behaviour prediction specialist Wise.io has raised $2.5m in a Series A round of funding. The firm has also appointed former Revolution Analytics COO Jeff Erhardt as Chief Executive Officer, replacing co-founder Joshua Bloom who is now CTO. More

Funds for Ad Targeting Firm IO Technologies

Mar 17 2014

UK-based big data and behavioural ad targeting company IO Technologies Group has raised £1.7m in venture capital, which it intends to use to open offices in London and San Francisco this year, and New York, Hong Kong and Germany in the future. More

dunnhumby to Buy Ad Targeting Firm Sociomantic?

Mar 14 2014

Retail analytics giant dunnhumby is reportedly close to buying Berlin-based ad targeting and retail retargeting firm Sociomantic Labs for an estimated $175 - 200m. More

Location Analytics Tool TagBeacons Launches in UK

Mar 14 2014

In the UK, location analytics technology TagBeacons has been launched in a south coast shopping centre. The tool will allow the centre's retailers to deliver targeted ads and discount offers to their shoppers' mobile phones. More

AnalytixInsight Buys Social Media Analyst, Places IPO

Mar 14 2014

Canadian big data firm AnalytixInsight is to acquire social media analytics specialist OneUp for a mixture of shares and cash. The firm has also launched an IPO to raise $4m to fund future acquisitions. More

eBet Buys Business Intelligence Firm CDOL

Mar 14 2014

Online gaming site eBet has acquired gaming and hospitality sector business intelligence (BI) firm CDOL for an initial cash payment of $350k, with a further $350k payable over the next three years, subject to sales targets being achieved. More

Eye Tribe Announces Cloud-based Eye Tracker

Mar 14 2014

Multi-platform eye tracking software firm The Eye Tribe has introduced a cloud-based platform called EyeProof, allowing users to collect and analyse data on where people look on a web site or ad, from multiple devices and locations simultaneously. More

Retail Analyst Reflektion Raises $8m

Mar 14 2014

San Mateo, CA-based online retail analytics firm Reflektion has raised $8m in a Series B round of funding. Money will be used to roll out eCommerce and business intelligence solutions, while supporting existing clients and expanding sales and marketing activities. More

Former Nielsen MD Takes Top IRI France Role

Mar 13 2014

Retail data giant IRI has appointed former Nielsen France MD Olivier Humeau as Managing Director of IRI France, from 31st March. He will replace Philippe Cabin Saint Marcel, who left at the end of last year to become MD of Ipsos Marketing in the country. More

Education Analytics Firm BrightBytes Raises $15m

Mar 13 2014

San Francisco-based educational analytics firm BrightBytes has raised $15m in a Series B round of investment, earmarked for global expansion. More

Tribal Worldwide Names New UX Strategy Leader

Mar 13 2014

In London, digital ad agency Tribal Worldwide has hired former Accenture exec Jonathan Lovatt-Young to lead design and user experience (UX) strategy. He takes up his new role tomorrow. More

InsightExpress Appoints Ad Measurement SVP

Mar 13 2014

In the US, online research and analytics company InsightExpress has appointed former Hall & Partners exec Jim Forrest as Senior Vice President of Ad Measurement Solutions. More

GMI's Asilzadeh Launches 'Smart Outsourcing' Agency

Mar 12 2014

Former GMI/Lightspeed operations exec Mitra Asilzadeh has set up a new firm called Smart Outsourcing and Consultancy (SOC), providing online market research, survey programming and data analytics services, along with sample procurement via specialised panel companies. More

uSamp Plans Move to Fully Open API

Mar 12 2014

Online sampling and technology company uSamp is to move to a fully open application programming interface (API) platform called SampleCORE, allowing clients to gather richer insights from sample - including traditional profile, social, behavioral and geo-location information. More

MRevolution Names Svetopetric CEO in Poland

Mar 12 2014

Former Ipsos Poland CEO Dinko Svetopetric has joined insight communities specialist MRevolution as Chief Executive Officer and Managing Director, replacing Matyas Bauer who has moved into the role of Client Service Manager. More

Xaxis Hires Former Sony Exec as MENA MD

Mar 12 2014

WPP's audience profiling and targeting arm Xaxis has appointed former Sony exec Marcus Siddons as Managing Director for the Middle East and North Africa (MENA), overseeing operations, account management and publisher relationships across the region. More

DataRPM Raises $5.1m for BI Roll Out

Mar 12 2014

US-based natural language business intelligence (BI) specialist DataRPM has closed a $5.1m Series A funding round, which it will use to accelerate global roll out of its 'cognitive BI' platform. More

MetrixLab Buys Stake in Social Media Analyst Oxyme

Mar 11 2014

Netherlands-based online research and marketing analytics firm MetrixLab has acquired a majority stake in fellow Dutch firm Oxyme, a social media analytics specialist. Terms of the deal were not disclosed. More

Now Monkey Slots Neatly into Office

Mar 11 2014

OfficeReports, a data analysis and reporting overlay within Microsoft Office, has now been extended to integrate directly with DIY platform SurveyMonkey. More

Effective Measure CEO to Step Down

Mar 11 2014

Digital audience measurement specialist Effective Measure has announced that CEO Richard Webb is to step down from its executive team, while remaining an 'active stakeholder' in the company. Co-founder James Robertson will meanwhile take up the new role of Chief Revenue Officer. More

SSI Launches 'Miles for Thoughts' B2B Panel

Mar 11 2014

Data collection and sampling solutions provider SSI has launched a business research panel called 'Miles for Thoughts', open to members of the Free Spirit loyalty program run by its new partner, Spirit Airlines. More

Rentrak and i360 in Pro-Free-Market Segmentation Deal

Mar 11 2014

Screen metrics specialist Rentrak has partnered with data and technology provider i360 to provide insights into 'pro-free-market' political audiences, and help Republican and conservative organizations develop more effective campaign strategies. More

Sizmek Gains MRC Accreditation for Viewability Metric

Mar 11 2014

Digital ad management company Sizmek has received Media Rating Council (MRC) accreditation for its 'viewable impression' verification metric, which determines whether a web site viewer actually had an opportunity to see an ad as the advertiser intended. More

India's TAM In The Clear Until July

Mar 10 2014

The High Court in Delhi has given further breathing space to TAM and to the Indian ad industry, previously threatened with a ratings blackout for much of the year, by adjourning until July the hearing of the appeal brought by Kantar Media against new government guidelines. More

Phorm Strikes Deal with China Telecom

Mar 10 2014

Ad personalisation specialist Phorm has signed a Memorandum of Understanding with China Telecom, establishing it as the giant company's preferred strategic partner in the field of big data technology and advertising operations. More

Nielsen Promotes for Top Diversity Role

Mar 10 2014

Nielsen has promoted Dr. D. Sangeeta to the role of Chief Diversity Officer, reporting to Chief Executive Officer Mitch Barns and effective immediately. More

Lumi Unveils More Advanced Survey App

Mar 10 2014

Recently-rebranded London-based mobile research technology specialist Lumi has announced the launch of Lumi Say, a new DIY mobile survey app which extends the existing Lumi SURVEY platform. More

Funds and 'Glassware' Launch for Emotient

Mar 10 2014

San Diego-based facial analysis firm Emotient has announced a $6 million Series B round of funding, along with the launch of new 'glassware', using the camera of Google Glass to measure wearers' emotions. More

Spotify Buys Music Intelligence Firm The Echo Nest

Mar 7 2014

Music streaming service Spotify has acquired US-based music intelligence company The Echo Nest. Terms of the deal have not been disclosed. More

Yahoo! Snaps Up Social Media Data Firm Vizify

Mar 7 2014

Search engine giant Yahoo! has bought social media data visualization specialist Vizify for an undisclosed sum. More

Panchal Buys 'Significant Stake' in MRSS India

Mar 7 2014

Former Nielsen MD Sarang Panchal has acquired a 'significant stake' in MRSS India, and has been named its Chief Executive Officer. More

Hall & Partners Hires Talent Acquisition Specialist

Mar 7 2014

London-based brand and comms research specialist Hall & Partners has appointed former Kantar Group/Millward Brown recruitment consultant Estelle Shepherd as Global Head of People, with a remit to 'hire the best talent' and support and develop careers. More

HCD Combines Cognitive and Neuromarketing Metrics

Mar 7 2014

US marketing and communications specialist HCD Research has introduced a cognitive and neuromarketing metrics solution, which links tools such as facial electromyography and galvanic skin response with eye tracking and qual and quant research. More

MetrixLab Revenue Up 22 Percent

Mar 6 2014

Netherlands-based online research and marketing analytics firm MetrixLab has reported a 22% increase in annual revenue to EUR 49m ($67m), with revenues up 25% in the UK. More

Catalina Sold to Investment Firm Berkshire Partners

Mar 6 2014

Boston-based investment company Berkshire Partners is to acquire majority control of point-of-sale data giant Catalina from Hellman & Friedman, which will remain a 'significant investor' in the firm. Terms of the deal were not disclosed. More

MRS Goes to Camelot to Find New President

Mar 6 2014

In the UK, the Market Research Society (MRS) has announced that its next President will be Camelot Group CEO Dianne Thompson. She takes up the position at the beginning of April when Rita Clifton completes her five-year term. More

MRC Accreditation for Triton's 'Webcast Metrics Local'

Mar 6 2014

In the US, radio industry technology provider Triton Digital has received Media Rating Council (MRC) accreditation for its Webcast Metrics Local (WCML) measurement product. More

Gorkana Launches DIY Survey Tool

Mar 6 2014

Media intelligence and monitoring specialist Gorkana Group has launched a real-time DIY survey solution for use in PR surveys, crisis monitoring, 'newsjacking' and KPI tracking. More

Tom Drouillard Takes Over as AAM President and CEO

Mar 6 2014

In the US, Nielsen veteran Tom Drouillard will take up the position of President and CEO of the Alliance for Audited Media (AAM), following the retirement of Mike Lavery on March 31st. More

Lotame Raises $15m to Extend Cross-Device DMP

Mar 6 2014

US-based web analytics and behavioral targeting firm Lotame has raised $15m in Series D funding, which it will use to speed up the development of its real-time, cross-device data management platform (DMP). It has also appointed Zach Boisi as Vice President of Client Operations. More

comScore Rolls Out MMX Multi-Platform in Spain

Mar 6 2014

Digital audience measurement specialist comScore has rolled out its MMX Multi-Platform tool in Spain, to provide unduplicated accounting of audience size and demographics across multiple devices. More

Nielsen Investors Plan Billion Dollar Share Sale

Mar 5 2014

Nielsen has announced that a group of its shareholders is planning to sell 30 million shares of common stock, with a possible value of around $1.4bn. More

Integral Ad Science Opens in Germany and Singapore

Mar 5 2014

New York-based advertising intelligence specialist Integral Ad Science has expanded with the opening of new offices in Germany and Singapore, supporting local clients, and has hired Olaf Mahr and Stephen Dolan to lead them. More

AppsFlyer Nets $7.1m, Opens US and Chinese Offices

Mar 5 2014

Mobile app measurement, attribution and campaign analytics platform AppsFlyer has raised a $7.1m round of funding, and has opened new offices NYC, San Francisco and Beijing. More

Videology Taps Nielsen for Cross-Screen Ad Measure

Mar 5 2014

In the US, online video ad targeting specialist Videology is to integrate Nielsen TV data into its platform, to help marketers plan and measure campaigns running across both linear television and online video. More

Ipsos Launches 'Overnight' Innovation Service

Mar 4 2014

Innovation and forecasting specialist Ipsos InnoQuest has launched a new service to test ideas and deliver a snapshot of quantitative consumer feedback in around eighteen hours. More

Borderless Access Launches Chile Panel

Mar 4 2014

Emerging markets specialist Borderless Access has extended its coverage in Latin America with the launch of a new consumer panel in Chile. Seven more emerging markets are targeted for launch this year. More

FTC Clears Final Nielsen / Arbitron Hurdle

Mar 4 2014

Following a public comment period, the Federal Trade Commission (FTC) has determined that Nielsen's acquisition of Arbitron was not anticompetitive. More

Vision One Unveils 'Lightning' Mobile Survey Service

Mar 4 2014

UK-based researcher Vision One has launched an 'ultra-quick' mobile phone survey service called Lightning. More

Neuroscience Firms Merge

Mar 3 2014

Neuroscience firms Sands Research and Neurons Inc ApS, based respectively in The US and Denmark, have announced a merger, forming 'one of the largest applied neuroscience services firms serving clients around the world'. More

JV Carries Nielsen into Myanmar

Mar 3 2014

Nielsen has announced a joint venture collaboration with Myanmar Marketing Research & Development Co. (MMRD), effective today. Nielsen MMRD will offer the services of both firms to companies established in Myanmar (Burma) or looking to enter the gradually opening market. More

TNS to Upgrade TV Measurement in the Baltics

Mar 3 2014

TNS Baltic has announced plans to enhance its existing Television Audience Measurement services in Estonia, Latvia and Lithuania over the next four years. They include new measurement technology to replace the current Eurometers; larger panels; and enhanced processing systems. More

Rapid Growth for Verve

Mar 3 2014

In London, community panels specialist Verve has reported a strong start to 2014, including the arrival of twelve new team members. More

Regional Role for MB's Henning

Mar 3 2014

Millward Brown has promoted Mark Henning to Head of Media and Digital, Africa, Middle East & Asia Pacific (AMAP), responsible for driving the practice across the region. More

Sumo Grabs Funds for Mobile MR Tech

Feb 28 2014

UK-based mobile market research technology developer Sumo Insight has raised an undisclosed amount of venture capital from B2B start-up accelerator Collider. More

McCabe is New President at Numeric Analytics

Feb 28 2014

US web analytics consultancy Numeric Analytics has promoted Ann McCabe to the role of President, leading the expansion of it analytics, data visualization and digital marketing portfolio. More

Citrix Launches Mobile Data Tool

Feb 28 2014

US-based cloud software firm Citrix has introduced a big data tool called ByteMobile Insight, to provide mobile operators with intelligence about consumer data usage. More

GutCheck Debuts Multi-Language Options

Feb 28 2014

In the US, on-demand online community specialist GutCheck has introduced a multi-language version of its consumer insights solution, supporting sixteen markets and with eight new languages. More

Crayon Data Raises Funds for Overseas Expansion

Feb 28 2014

Chennai and Singapore-based big data analytics firm Crayon Data has raised Rs 7.3 crore (c.$US 1.2m) from Jungle Ventures and Spring Seeds Capital, and is planning to use the investment to expand its operations overseas. More

WPP's DIM Reports 3.6% Revenue Growth

Feb 27 2014

WPP's Data Investment Management Division (DIM) has reported a 3.6% increase in annual revenue for 2013. More

Ipsos Real-terms Revenue Flat

Feb 27 2014

Ipsos has reported a 4.3% decline in annual revenue to EUR 1.71bn, from EUR 1.79bn in 2012. The company blames the fall on exchange rates, its partial withdrawal from Eurozone countries like Greece and Portugal, and the sale of its Los Angeles-based film testing arm. Organic growth was 0.8%. More

Rebrand for Lumi Mobile and IML Worldwide

Feb 27 2014

London-based mobile research technology specialist Lumi Mobile and its audience response and voting systems business IML Worldwide are now to be known simply as Lumi, following their recent merger. More

Socialbakers Opens AsiaPac HQ in Singapore

Feb 27 2014

Czech Republic-based social media monitoring firm Socialbakers has opened an Asia Pacific headquarters in Singapore, and has appointed former Experian exec Simon Trilsbach as Vice President in charge of business across the region. More

TNS UK Appoints Das to Lead Marketing Science Team

Feb 27 2014

In the UK, TNS has appointed Sunando Das as Head of Marketing Science, replacing Ian Brace who is to retire at the end of April. More

Nielsen Buys Shopper Marketing Specialist Nexium

Feb 26 2014

Nielsen has acquired Madrid-based shopper marketing and sales intelligence specialist Nexium Customer Solutions. Terms of the deal were not disclosed. More

BARC Adds Civolution to Indian Audience Package

Feb 26 2014

India's Broadcast Audience Research Council (BARC) has commissioned Dutch watermarking and fingerprinting tech solutions provider Civolution to underpin its TV audience measurement contract, recently awarded to French firm Mediametrie. More

Research Services Firm Launched in Chennai

Feb 26 2014

In Chennai, India, former Krea exec Arindam Bhattacharya has set up a new firm called ResearchSuite Technologies, offering survey programming, translations and data analytics solutions. More

Oracle Buys Targeting Firm BlueKai

Feb 25 2014

Software giant Oracle has agreed to acquire BlueKai, the cloud-based big data audience targeting platform, in a deal reportedly worth between $400m and $450m. More

MB Rolls Out DIY Copy-Testing Solution

Feb 25 2014

Millward Brown is releasing a DIY version of eStatic, its copy-testing solution for print and outdoor advertising, available via market research 'app store' ZappiStore. More

comScore and Acxiom Integrate Key Products

Feb 25 2014

Digital measurement giant comScore has announced a partnership with enterprise data firm Acxiom, aimed at enhancing and accelerating their respective audience reporting and multi-channel marketing offers. More

Krea Debuts Indian Oncology Panel

Feb 25 2014

Indian healthcare and medical fieldwork specialist Krea has launched a new service, ONCO+, based around a panel of 3,000 of the country's oncologists. More

Launch for Cross-Tab Reporting and Analysis Tool

Feb 25 2014

MR outsourcing firm Cross-Tab has announced the commercial launch of its multi-device reporting and data analysis package Analyzer, part of the Cross-Tab Optimizer Suite operating system (ctOS). More

Watkins Moves to Join the Dots from Leo Burnett

Feb 25 2014

Former Leo Burnett Group Head of Research Steve Watkins has been appointed as a Research Director at pioneering UK agency Join the Dots. Emma Kirk and Mo Mahar have also joined the company. More

New COO and CFO for Nielsen

Feb 24 2014

Nielsen has promoted CFO Brian West to Chief Operating Officer, replacing Mitchell Habib; and has appointed Jamere Jackson, who joins from General Electric, to fill the vacant finance role. More

UK Researchers: High Hopes in a Changing World

Feb 24 2014

UK-based researchers in RSM's 6-monthly survey are increasingly optimistic about research spend and about the economy in general; and are increasingly likely to have worked with at least one emerging technique, in an industry seen as changing rapidly. More

3M Buys Healthcare Data Specialist Treo

Feb 24 2014

Innovation company 3M has agreed to acquire US-based healthcare analytics and Business Intelligence provider Treo Solutions, for an undisclosed sum. More

Google Buys to Boost Confidence in Ad Metrics

Feb 24 2014

Google announced on Friday that it had acquired Spider.io, whose advertising anti-fraud software should help the search giant in giving clients confidence in its ad metrics. Terms were not disclosed. More

Good Year for Progressive Digital Media

Feb 24 2014

UK-based business information and services firm Progressive Digital Media Group Plc has announced a 6.3 percent rise in revenue to £57.3m in the year to December 31st 2013. More

Facebook Rolls Out 'Core Audiences' Targeting

Feb 24 2014

Facebook says it is rolling out its improved Core Audiences targeting feature built into all its ad buying interfaces. Worldwide users can target by location, demographics, interests and behavior, whilst in the US marketers will also find the firm's Partner Categories added to the Ads Create Tool. More

TAM Files for Indian Ratings Registration

Feb 24 2014

TAM Media Research has applied to the Indian Ministry of Information and Broadcasting (MIB) for registration as a television ratings service provider, in accordance with stipulations made when a court postponed the implementation of new government guidelines just over a week ago. More

IPO for Semantic Tech Firm Expert System

Feb 21 2014

Modena, Italy-based semantic technology company Expert System has raised more than $27m in an Initial Public Offering on the AIM Italia stock exchange. The firm says it will add sales and technical staff in the US, and open a new office in San Francisco. More

New York Times Names First Chief Data Scientist

Feb 21 2014

The New York Times (NYT) has hired mathematician Professor Chris Wiggins as its first ever Chief Data Scientist, tasked with creating a Machine Learning division which will help the group uncover information about the way readers consume its content. More

Pitooey! Buys RAADR Social Media Platform

Feb 21 2014

In the US, digital marketing agency Pitooey! has acquired social media monitoring platform RAADR from software developer Beanstalk Networks. Terms of the deal were not disclosed. More

SPA Future Thinking Debuts 'BrandBox' Tracker

Feb 21 2014

UK-based research firm SPA Future Thinking has introduced a new brand performance tracking tool called BrandBox, which includes a measure of the influence of 'Connectors' or advocates. More

Playbasis Gets Funds to Raise its Game

Feb 21 2014

Bangkok-based gamification technology firm Playbasis has raised $770k in seed funding, which it will use to expand beyond Thailand. More

DoubleVerify Gets Patent for Online Ad Verification

Feb 21 2014

Online media checking firm DoubleVerify has been granted a new patent for its dual-verification technology, which authenticates the effectiveness of a digital ad impression, both before and after an ad is served. More

Retail Intelligence Firm Smarter Remarketer Gets $7m

Feb 21 2014

Retail customer intelligence specialist Smarter Remarketer has secured $7m in venture funding, which it will use to drive growth and expand the capabilities of its platform. More

GfK Extends CEO Hartmann's Contract to 2019

Feb 20 2014

GfK has extended CEO Matthias Hartmann's contract by a further five years, to 30th November 2019. More

SurveyMonkey Launches Mobile App

Feb 20 2014

Palo Alto, CA-based DIY research specialist SurveyMonkey has launched its first mobile app, allowing the creation, monitoring and analysis of surveys on-the-move. The firm has also introduced a tool to enable developers to gather in-app feedback. More

Sprinklr Buys Social Media Analyst Dachis Group

Feb 20 2014

In the US, social media management specialist Sprinklr has acquired social media and brand analytics firm Dachis Group for an undisclosed sum. More

GfK 'FutureScape' Ranks Market Opportunities

Feb 20 2014

GfK has launched an approach it calls 'FutureScape', which identifies and sizes a range of opportunities within a market, prioritizes those with most potential, and then use segmentation to pinpoint the highest-value consumers to target. More

OnePoint Global Opens in Madrid

Feb 20 2014

Mobile research technology firm OnePoint Global has opened an office in Madrid, where it has appointed former Ipsos Loyalty exec César Rodriguez as Sales Director for the Iberia market. More

Passenger Goes to China with AMD Partnership

Feb 20 2014

US-based online community specialist Passenger has expanded to China through a partnership with Asia Market Development (AMD). More

Another New CEO for Webtrends

Feb 19 2014

Online analytics pioneer Webtrends has named former Coremetrics CEO Joe Davis as its latest Chief Executive, just five months after appointing David Mitchell to the role. More

New HCD Unit Has Political and Social Focus

Feb 19 2014

US marketing and communications specialist HCD Research has set up a business unit which will use integrated psychophysiology and traditional cognitive research tools to tailor campaign messages to the needs of professionals in political, policy and advocacy roles. More

comScore Adds Batanga Ethnicity Data to vCE

Feb 19 2014

comScore is enhancing its Validated Campaign Essentials (vCE) product with the integration of ethnicity data from Batanga Media's digital content for US Hispanics and Latin Americans. More

Socialbakers Secures $26m Funding Round

Feb 19 2014

Czech Republic-based social media monitoring firm Socialbakers has completed a $26m Series C financing round, and says it will invest in new product development initiatives, while strengthening client support, sales and marketing in the US and other markets around the world. More

Mediabrands Launches Marketing Sciences Division

Feb 19 2014

In the UK and Ireland, Interpublic's media innovation holding company IPG Mediabrands has created a new Marketing Sciences division, and appointed Yvonne O'Brien to lead its team of twenty insight and analytics specialists. More

emma Adds RDA's Consumer Segmentation Tools

Feb 19 2014

In Australia, Ipsos MediaCT has integrated RDA Research's geoTribes and geoSmart customer segmentation tools into emma, the industry-backed cross-media newspaper and magazine readership survey. More

Peanut Labs Expands to Europe

Feb 18 2014

San Francisco-based Peanut Labs has set up an office in London, from where it will offer social media sampling services across the UK, France and Germany. Will Carroll and Lewis Reeves join from sister company Research Now, to lead the new office. More

Blueocean Buys Data Integration Firm Cognicient

Feb 18 2014

In the US, Phoenix-based consumer research and analytics firm Blueocean Market Intelligence has acquired data integration specialist Cognicient. Terms of the deal were not disclosed. More

FPF Launches Location Analytics Opt-Out Service

Feb 18 2014

Data usage think tank The Future of Privacy Forum (FPF) has introduced an online platform through which shoppers can opt-out of retail tracking at thousands of locations across the US. More

WPP's Possible Hires for User Experience Push

Feb 18 2014

WPP digital agency Possible has appointed Mikhail Goldgaber as Head of Experience, with a remit to build the firm's User Experience (UX) team in London, and introduce UX, digital psychology and consumer neuroscience techniques across all departments. More

Akhtar to Lead Cido in Hong Kong

Feb 18 2014

Global data collection specialist Cido has promoted Ayaz Akhtar to the role of General Manager of its Hong Kong office. More

New Mediabrands Tool Combines comScore, Rentrak Data

Feb 17 2014

Four big names in the marketing and information sphere - comScore, Experian Marketing Services, Rentrak and IPG Mediabrands subsidiary Magna Global - have teamed up to create a new data-driven multiscreen buying platform covering television, online, video and mobile ads. More

Spring and Tuned In Mixed for Tonic

Feb 17 2014

UK-based, consumer-focused Spring Research has announced it is 'merging' with its online communities specialist, Tuned In Research, under a new brand, Tonic Insight. More

itracks Debuts Video Content Testing Tool

Feb 17 2014

Saskatoon, Canada-based itracks has upgraded its iMarkIt concept testing tool to allow users to test videos of unlimited length and researchers / clients to view feedback in real time. More

IRI and Technomic Link Retail and Restaurant Habits

Feb 17 2014

Retail data giant IRI and foodservice industry consultant Technomic have announced a new joint offering, Restaurant to Retail (R2R) Insights, which combines consumers' retail point-of-sale (POS) data with their habits eating at major chain restaurants. More

Survey Analytics Launches Employee Feedback Tool

Feb 17 2014

Multi-platform survey technology firm Survey Analytics has launched FlashLet, a tool for gathering and analysing employee feedback. More

Indian High Court Gives TAM Time

Feb 14 2014

An Indian court has given ratings agency TAM a lifeline, postponing some provisions of the government's recent policy guidelines which would have left the company in breach and the country without audience currency for most of the year. More

Infogroup Settles Investor Suit for $13m

Feb 14 2014

Database company Infogroup, the former parent of research company ORC, has agreed to pay $13m to settle a dispute with an investor who claimed it was sold at 'an irresponsibly low price', under pressure from founder and deposed CEO Vin Gupta. More

Veda Gobbles Lion's Share of Datalicious

Feb 14 2014

Australia and New Zealand-focused analytics company Veda Group, looking to develop its Inivio marketing services division, has announced the acquisition of a controlling stake in data and analytics agency Datalicious. More

Molloy Takes Senior Tech Role at Salience Insight

Feb 14 2014

Media measurement specialist Salience Insight has appointed former Pulse Train CEO Pat Molloy as Consulting Chief Information Officer, charged with streamlining and integrating the group's technology. More

Facebook Removes Mobile Metrics Partners

Feb 14 2014

Facebook has - somewhat abruptly? - removed two firms, Kontagent and HasOffers, from its mobile ad analytics partnership program after its audit process showed they were violating its requirements on user data. Both firms have stressed that no security was breached. More

Lumi Hire Boosts Business Development

Feb 14 2014

London-based research technologist Lumi Mobile has appointed Kimberly White as Director of Business Development. More

Steady Organic Growth for Nielsen

Feb 13 2014

Nielsen has reported a 5.5% increase in annual revenue to $5.7 billion. Media measurement arm 'Watch', enlarged by the Arbitron buy, saw revenue rise 11.2%, compared with 1.9% growth in the consumer research 'Buy' division. More

Lithium Technologies to Get Klout for $100m Plus

Feb 13 2014

US-based social media solutions firm Lithium Technologies is to acquire social media analytics firm Klout, in a deal which is reported to be worth at least $100m. More

Manish Bhatia Joins comScore as Chief Revenue Officer

Feb 13 2014

In New York, digital measurement specialist comScore has hired former Arbitron EVP, New Product Innovation Manish Bhatia for its newly created role of Chief Revenue Officer, overseeing the sales, servicing, sales operations and business operations teams on a global basis. More

Integral Ad Science Buys Mobile Specialist Simplytics

Feb 13 2014

US ad intelligence firm Integral Ad Science has acquired London-based mobile advertising analytics company Simplytics for an undisclosed sum. More

Pan African Body Hires Former SAARF CEO Paul Haupt

Feb 13 2014

The Pan African Media Research Organisation (PAMRO) has appointed former SAARF CEO Dr Paul Haupt as its first-ever Executive Director. More

Adknowledge to Offer Behavioral Targeting

Feb 13 2014

In the US, digital marketing company Adknowledge has introduced a new feature called 'AdStation Custom Audiences', to enable advertisers to target consumers with communications and ads based on their demographic and behavioral data. More

Hall & Partners Merged with The Modellers

Feb 4 2014

Marketing services giant Omnicom has merged its advanced analytics and predictive modelling agency The Modellers into its ad and brand research specialist Hall & Partners. More

Semetric Debuts Big Data Tool for Music Industry

Feb 4 2014

Music industry analytics specialist Semetric has launched a new tool called Musicmetric Explore, which uses big data to help execs locate fans via Twitter, uncover trends and discover artists. More

PrecisionDemand Gains Patent and CRO

Feb 4 2014

TV ad targeting and measurement firm PrecisionDemand has been granted a patent for its automated set-top box ad targeting technology. The firm has also appointed media researcher Debbie Reichig as Chief Revenue Officer (CRO). More

DJS Launches Population Profiling Tool

Feb 4 2014

North of England-based DJS Research has launched a population segmentation tool called Localise, which uses street level census data to create profiles matching a required region. More

GNS Healthcare Raises $10m for Business Expansion

Feb 4 2014

GNS Healthcare, which provides analytics and services based on massive quantities of patient data, has completed a $10m Series B round of financing, earmarked for expanding the business. More

Funds for Red Zebra Analytics

Feb 4 2014

London-based Red Zebra Analytics - the creator of the '3D Offers' digital banking loyalty programme - has raised a 'seven figure' Series A round of funding to expand its sales and marketing efforts. More

Nielsen's Acquisition of Harris 'To Close Today'

Feb 3 2014

Nielsen has today announced today that it has completed its tender offer to acquire all outstanding shares of common stock of Harris Interactive, and that the acquisition should close today. More

Walter is New CEO at Commetric

Feb 3 2014

Media analysis and business intelligence firm Commetric has appointed former GMI exec Dietmar Walter as its new CEO, effective today. More

Xaxis to Acquire Netherlands Firm

Feb 3 2014

WPP has announced that Xaxis, its audience profiling and targeting division, has agreed to acquire Netherlands-based media trading firm Bannerconnect, whose offer includes real-time campaign optimisation platform Bright. More

Better Quarter for Creston Group

Feb 3 2014

UK insight and communications group Creston plc has issued an interim management statement for the last quarter of 2013, reporting an increase in headline profit (PBIT) and a levelling out of its revenue, which had dropped four percent in results for the previous six months. More

Flat Year for GfK

Jan 31 2014

GfK's sales have dipped back below the EUR 1.5 billion mark, not helped by a strengthening of the currency: the 2013 figure fell by 1.3%, from EUR 1.514bn in 2012 to EUR 1.495bn in 2013 despite modest organic growth of 0.8%. Adjusted operating income crept up by 1.5% to EUR 190m. More

De la Riva Opens Social Media / TV Unit in Mexico

Jan 31 2014

In Mexico, research firm De la Riva Group has launched a new firm called SocialDecode, which combines measurement of social media TV ratings with intelligence about individuals who share their opinions as they watch TV. More

Onish Joins Decision Insight

Jan 31 2014

Former Campbell Soup shopper strategist Russ Onish has joined virtual shopping research specialist Decision Insight to lead its Client Solutions team. More

Leger Metrics Launches Mobile Reporting Platform

Jan 31 2014

Canadian firm Leger Metrics has introduced a mobile reporting platform called CIM Mobile, for users who spend most of their time in the field and need to view customer feedback response in real-time. More

comScore and CIMM Look to Expand Cross-Platform Measurement

Jan 30 2014

Digital research specialist comScore is collaborating with the Coalition for Innovative Media Measurement (CIMM) to expand its cross-platform measurement service and determine the feasibility of syndicating the service industry-wide. More

WPP Takes Stake in Mobile Reward Specialist TMARC

Jan 30 2014

WPP company tenthavenue has acquired a majority stake in South African mobile activation firm Jupicorp Proprietary Ltd (trading as TMARC), which offers a consumer profiling, segmentation and targeting tool. More

Big Data Firm Origami Logic Raises $15m

Jan 30 2014

US-based Origami Logic - which offers a self-service visual marketing analytics platform - has closed a $15m Series B round of funding. Money will be used to expand the firm's engineering, sales and marketing efforts to meet increasing demand. More

Thoroughbred to Launch Analytics Unit

Jan 29 2014

In the US, employee-owned company Thoroughbred Research Group has partnered with former Infinia execs James Fink and Barbara Booth to set up a new analytics division. More

TinyHR Debuts CLIENTpulse Tracking Tool

Jan 29 2014

Startup TinyHR has launched an employee research and sentiment analysis tool called CLIENTpulse, to enable organizations to conduct simple surveys to gain insights into their clients. More

GutCheck Gets Another $4m

Jan 29 2014

In the US, on-demand online community specialist GutCheck has secured an 'unsolicited' $4m in new investment, which it will use to expand its sales, marketing and product development teams. More

Sailthru Adds Customer Behavior Analytics

Jan 29 2014

US-based marketing personalization and targeting firm Sailthru has added an advanced analytics feature to its platform, in order to help marketers identify revenue and retention opportunities from customer behavior trends and interactions with a given brand. More

Sightly Raises Funds for Video Ad Targeting Platform

Jan 29 2014

In the US, video ad targeting specialist Sightly has raised $1.7m in a seed funding round, which it says it will use to expand products to meet the needs of its multi-location businesses and channel partners. More

GfK to Provide 'First' Electronic TV Measure in Saudi

Jan 28 2014

GfK has signed a five-year contract with Saudi Media Measurement Company (SMCC) to introduce the 'first ever' electronic television audience measurement (TAM) service to the Kingdom of Saudi Arabia. More

MBO for PeopleMetrics Healthcare Division

Jan 28 2014

US customer and employee engagement specialist PeopleMetrics has spun off its healthcare custom market research business into a separate company known as Reason Research, which has been acquired by four senior staff at the firm. Terms of the deal were not disclosed. More

Google Buys AI Start-Up DeepMind

Jan 28 2014

Google has reportedly paid between $400m and $500m to buy London-based artificial intelligence firm DeepMind. More

Digimind Opens in Singapore and London

Jan 28 2014

Paris-based social media monitoring and competitive intelligence firm Digimind has opened offices in Singapore and London, as the first phase of a three-year international expansion plan. More

Keynote Snaps Up Mobile Testing Firm Meucci

Jan 28 2014

US testing and monitoring firm Keynote Systems has acquired Belgium-based Meucci Solutions, which offers mobile fraud detection and quality-of-service monitoring. Terms of the deal were not disclosed. More

Research Now Promotes Hogg to EMEA MD Role

Jan 28 2014

In London, online panel specialist Research Now has promoted Ben Hogg to the position of Managing Director of EMEA, Portfolio Companies. More

Specific Media Launches TV Viewing Segmentation Tool

Jan 28 2014

In the UK, digital ad platform Specific Media has launched a targeting solution called 'TV Audience Segments', allowing targeting of online users based on their off-line viewing habits such as TV sports viewing. More

New Media 'Distracting Marketers from ROI'

Jan 27 2014

Global marketers who made tools like new media, marketing automation, omnichannel and big data the core of their strategies got it wrong in 2013, according to a report by the Fournaise Marketing Group. Most failed on ROI targets by focusing too much on new media rather than on research and testing, the study says. More

Retargeting Firm AdRoll Buys Again

Jan 27 2014

Retargeting platform AdRoll has announced the acquisition of email user retention service userfox, whose technology it says will enhance its ability to help marketers collect, analyze and act on their data. More

FTC Opens Nielsen / comScore Cross-Platform Agreement

Jan 27 2014

Nielsen and comScore have agreed terms in accordance with the order made by the FTC as a condition for the former's recent acquisition of Arbitron, concerning the continuation of a cross-platform project also involving ESPN. The FTC is now allowing time for public comment. More

Ipsos Hires Canadian Media Leader

Jan 27 2014

Ipsos has appointed Joanne Van der Burgt to its media research practice in Canada, with a remit to grow the practice across the country. More

Beyond Verbal Launches Emotion Analysis App

Jan 27 2014

Tel Aviv, Israel-based emotion analytics specialist Beyond Verbal has launched its first app, 'Moodies', allowing mobile users to extract, decode and measure 'a full spectrum of human emotions from their raw voice in real time as they speak'. More

Schlesinger Launches Online Services in Europe

Jan 27 2014

US-based fieldwork firm Schlesinger Associates has launched its online service Schlesinger Interactive in Europe, led by James Sallows, who joined the company in September. More

Phorm Begins Serving Ads in China

Jan 27 2014

In a trading update, ad targeting provider Phorm has announced the commercial launch of its operations in China, as well as an expansion of its services in Turkey with launches with another five ISPs. More

AOL Buys Content Personalization Firm Gravity

Jan 24 2014

Online news and content provider AOL is to acquire multi-screen content optimization and personalization firm Gravity for an initial $83m, with a further $7.7m deferred over the next two years. More

Colombian Office for Effective

Jan 24 2014

London-based online, mobile and social media specialist Effective Research has expanded to Latin America with the opening of an office in Bogotá, Colombia. More

DoubleVerify Launches Bogus Impressions Removal Tool

Jan 24 2014

In the US, online media verification firm DoubleVerify has launched a solution called IQ Viewability+, which it claims removes fraudulent impressions from ad viewability data. More

Decipher Adds Rich Media Feature to Beacon

Jan 24 2014

US-based research tech firm Decipher has added new mobile capabilities to its Beacon survey and reporting platform, to enable the uploading of rich media such as videos and photos via smartphones. More

Precision Opinion Hires Panel Operations Director

Jan 24 2014

US company Precision Opinion, which provides market research field services to the entertainment industry and political polling for the government, has appointed Emily Carothers as Director Panel Operations. More

MRC Renews Accreditation for Media Monitors

Jan 24 2014

US broadcast monitoring and verification service Media Monitors has received continued Media Rating Council (MRC) accreditation for its radio spot data service. More

QuestBack Opens Office in Munich

Jan 24 2014

Enterprise Feedback Management technology specialist QuestBack has opened a new sales office in Munich - its third location in Germany. More

GfK Debuts Twitter TV Ratings in Central Europe

Jan 23 2014

Twitter and GfK are to introduce a service called 'GfK Twitter TV Ratings' in Germany, Austria and the Netherlands, providing insights into the frequency and reach of tweets sent from users about the television programmes and ads they are watching. More

ServiceSource Buys Scout Analytics for $32m

Jan 23 2014

In the US, revenue management software developer ServiceSource has acquired subscription data and predictive analytics specialist Scout Analytics in a deal valued at $32m. More

Dan Foreman Takes Chairman's Role at ZappiStore

Jan 23 2014

ESOMAR President Dan Foreman has been appointed Chairman of the Board of Directors at online DIY market research platform ZappiStore. More

HootSuite Buys Social Media Analyst uberVU

Jan 23 2014

Social media relationship platform HootSuite has acquired analytics firm uberVU for an undisclosed sum. More

SPA Finds Insight in the Playground

Jan 23 2014

UK-based research firm SPA Future Thinking has launched a new division called 'Playground', to provide businesses with an understanding of the way children and families think and behave. More

Innerscope Unveils 'Sensus' Measurement Kiosk

Jan 23 2014

Biometric measurement specialist Innerscope Research has launched a standalone neuroscience kiosk called Sensus, to provide marketers with a cost-effective way to gain insights into consumers' conscious and non-conscious attitudes and emotions. More

Millward Brown Deal Makes Facial Coding 'Standard'

Jan 22 2014

Millward Brown has signed a multi-year deal with emotion measurement specialist Affectiva to integrate the latter's Affdex automated facial coding as a standard feature in all MB's 'Link' ad copy testing services. More

Confirmit Buys Social Media Analytics Firm Integrasco

Jan 22 2014

Online MR software company Confirmit has acquired social media intelligence and text analytics specialist Integrasco. Terms of the transaction were not disclosed. More

Fast-Growing Cello to Rebrand Consumer Wing

Jan 22 2014

Insight and marketing group Cello has recorded double-digit 2013 revenue growth in its Health and Consumer divisions, according to a trading update. More

Ipsos Launches MediaMoments Content Monitor

Jan 22 2014

Ipsos MediaCT has launched a real-time content monitor called MediaMoments, allowing clients to understand how, when and where their content is consumed, and how experience of consumption differs according to platform. More

Borderless Access Launches Poland Panel

Jan 22 2014

Emerging markets specialist Borderless Access has extended its reach to Eastern Europe with the launch of a panel in Poland. More

Latino Insights Specialist Luminar Adds Two

Jan 22 2014

Hispanic analytics and modeling specialist Luminar has appointed Esteban Ribero as Vice President of its Analytics wing, and Rafael Hernandez as Vice President of Client Solutions in its Audience Platform division. More

Social Media Analyst 4C Nabs $5m Investment

Jan 22 2014

Big data and social media analytics company 4C has secured a $5m Series B round of funding, which it will use to launch new initiatives for the television industry, expand international operations, and support infrastructure for clients across the globe. More

$10.5m Share Sale Sparks Talk of Vision Critical IPO

Jan 21 2014

Angus Reid, the Executive Chairman of research community and survey tech firm Vision Critical, sold $10.5m worth of company shares last month, in a move which one analyst is claiming 'clears the deck' for a potential IPO. More

Bounty and EasyInsites Build 'Word of Family' Panel

Jan 21 2014

UK pregnancy, baby and parenting club Bounty has extended its partnership with custom panel provider EasyInsites to launch the 'Word of Family' panel; building on its existing 39,000-strong 'Word of Mum' opinion panel to provide insights into the rest of the family. More

SensoMotoric Opens in San Francisco

Jan 21 2014

German eye tracking technology provider SensoMotoric Instruments (SMI) has opened an office in San Francisco, California, from where it will serve customers on the US West Coast. More

India Faces Ratings Blackout as BARC Confirms Choice

Jan 20 2014

In India, TV ratings regulator BARC has confirmed rumours that French company Médiamétrie is its official technology partner, and will provide licences to BARC to use its TV metering system. Meanwhile the country faces the prospect of having no audience ratings at all until October this year. More

Bazaarvoice 2012 Merger Ruled Anticompetitive

Jan 20 2014

In the US, a federal judge has ruled that Bazaarvoice's acquisition of PowerReviews, 'its only real commercial competitor', violated antitrust laws. More

SSI Extends QuickThoughts, Launches B2B Sample Source

Jan 20 2014

Data collection and sampling solutions provider SSI has added a further three countries - Brazil, South Korea and New Zealand - to its QuickThoughts mobile data collection platform; and has launched a new business sample source for researchers, SSI B2B inSSItes. More

China Launch for nQuire

Jan 20 2014

Research company nQuire Services has opened an office in Shanghai, to handle an increasing volume of work in China. Company President Tom Fuller has moved to the country to head up the new business. More

Research Now Promotes for MD Northern Europe Role

Jan 20 2014

Panels specialist Research Now has promoted Chris Dubreuil from SVP of Client Development - Northern Europe to Managing Director of Northern Europe. More

BrainJuicer Welcomes 17% Revenue Increase

Jan 17 2014

UK-based online specialist BrainJuicer has reported a 17% increase in revenue to £24m for the year ended 31st December 2013. Pre-tax profit for the period will be around £3.5m, compared to £1.5m in 2012 and £2.8m in 2011. More

Dentsu Aegis Buys Polish Social Media Agency

Jan 17 2014

Marcoms giant Dentsu Aegis has extended its social media arm to Poland with the acquisition of the Socializer group, which will be integrated into the Isobar digital media division. Terms of the deal were not disclosed. More

Nielsen Increases Harris Offer

Jan 17 2014

Nielsen has increased its offer to buy Harris Interactive from $2.00 to $2.04 per share, valuing the company at around $118.9m. More

Nielsen's Saga Copyright Suit Delayed Until 2015

Jan 16 2014

Nielsen's copyright suit against radio broadcaster Saga Communications - begun by Arbitron pre-merger - will not now go to trial until July 2015. A federal judge in Delaware has scheduled the case, following the firms' failure to reach an out-of-court agreement. More

Brandwatch Hires for New San Francisco Office

Jan 16 2014

Brighton, UK-based social media monitoring and analytics provider Brandwatch is setting up an office in central San Francisco, where it has appointed former Topsy execs Even Walser as VP, Enterprise Sales and Aaron Hayes-Roth as VP, Strategic Alliances. More

Change at the Top for Experian

Jan 16 2014

Global information services company Experian has selected CEO Don Robert to become its new Chairman, following the resignation of co-founder Sir John Peace, who will step down from his role by the 2014 AGM. CFO Brian Cassin will succeed Robert as CEO. More

Lotame Debuts Mobile Data Targeting Tool

Jan 16 2014

US-based web analytics and behavioral targeting firm Lotame has introduced a new set of solutions to help businesses manage audience data gathered from mobile devices. More

MRops Hires Three in US

Jan 16 2014

US data collection agency MRops has made three senior hires: Steve Connelly as Director of Client Reporting Solutions, Andrea Stoltz as VP Client Services, and Danielle Popp as Lead Statistician. More

Datalogix Launches Twitter Data Match Service

Jan 16 2014

US-based digital audience targeting specialist Datalogix has unveiled a service through which brands can reach current or potential customers on Twitter, through an anonymized match of off-line postal address, e-mail and other data from their in-house customer files. More

Change of CEO for Communispace

Jan 15 2014

Diane Hessan, President and CEO of online community specialist Communispace, is to move into the role of Chairman, and has named co-creation expert Charles Trevail as her successor. More

Ebiquity Buys CMCG; Takes Itself Off the Market

Jan 15 2014

UK analytics firm Ebiquity has confirmed it is no longer considering the sale of its business; and has itself acquired Hong Kong-based China Media Consulting, the holding company of the CMCG Group, for an initial sum of $HK 20m (c.£1.6m). More

HCD Opens Neuroscience-Based 'Flavor & Fragrance' Arm

Jan 15 2014

US marketing and communications specialist HCD Research has opened a Flavor and Fragrance market research division, which will combine neuroscience tools with traditional methods to provide a view of both respondents' subconscious and cognitive response to stimuli. More

Vision Critical Gets New Shareholder and CRO

Jan 15 2014

Research community and survey technology specialist Vision Critical has secured a $3.5m share investment from Difference Capital Financial. The firm has also appointed former OMERS Ventures MD Derek Smyth as its first ever Chief Revenue Officer (CRO). More

MRC Approval for WebSpectator Viewability Metrics

Jan 15 2014

Mobile and web ad metric specialist WebSpectator has received Media Rating Council (MRC) accreditation for its 'Guaranteed Time Slot' (GTS) online display ad viewability metrics. More

Four Rejoin SPA Future Thinking

Jan 15 2014

UK-based research firm SPA Future Thinking has welcomed back four former employees, who take up positions in its account and operations teams. More

D&B and FirstRain Link for '360-degree' Business View

Jan 15 2014

Business information provider Dun & Bradstreet (D&B) has announced a partnership with customer insights specialist FirstRain. The two will deliver a solution which combines structured and unstructured business data and analytics and provide a '360-degree' view of a company. More

Epsilon Offers Twitter Targeting from Client Data

Jan 15 2014

US marketing services firm Epsilon has partnered with Twitter to enable advertisers to target audiences using their own customer and prospect data. More

ForeSee CEO Freed Resigns after Answers.com Buy

Jan 14 2014

Larry Freed, the founder and CEO of customer experience measurement and predictive analytics specialist Foresee Results, has resigned following the firm's recent acquisition by Q&A platform Answers.com. More

Big Data Firm InsightsOne Acquired

Jan 14 2014

In the US, API management platform Apigee has acquired cloud-based predictive analytics firm InsightsOne, as it looks to expand its own big data analytics portfolio. Terms of the deal were not disclosed. More

OnePoint Global Opens Office in France

Jan 14 2014

Mobile research technology firm OnePoint Global has opened an office in France, and has appointed former Annik Principal Consultant Gary Stocks to lead the new venture. More

Ad Targeting Firm Turn Gets $80m Investment

Jan 14 2014

Ad targeting specialist Turn has raised $80m in a Series E round of financing, which will be invested in its technology platform, data science and machine learning algorithms, and cross-channel and data-focused products. More

Social Media Analyst Kontagent Banks $4.8m

Jan 14 2014

US social media and user analytics specialist Kontagent has raised $4.8m in investment funding, bringing its total raised to date to $17m. More

Havas Global CEO David Jones Leaves to Launch Own Firm

Jan 13 2014

Havas Global CEO David Jones will leave the company to co-found and lead a new tech start-up to launch next month, combining 'social media and social responsibility'. Yannick Bolloré will take on the role of Global CEO of Havas and Andrew Benett, Co-President Havas Worldwide, becomes CEO of the ad network. More

Creston's Don Elgie to Retire

Jan 10 2014

UK-based insight and communications group Creston Plc has announced the retirement of CEO and founder Don Elgie, with effect from 31st March 2014. Elgie will 'pursue a career of non-executive roles', and will be succeeded by current COO and CFO Barrie Brien, who has been with the Group since 2004. More

Indian State to Regulate TV Ratings Firms

Jan 10 2014

The Indian government has announced it will regulate television ratings agencies in the country, requiring them to register with the I&B Ministry within 30 days, and raise sample size to a minimum of 20,000 panel homes - potentially a blow to Nielsen/Kantar joint venture TAM. More

Emerging Market Social Media Specialist Launched

Jan 10 2014

In Paris, former Publicis exec Adrien Cusinberche and PR Guillaume Aoust have set up Fauve, a social media analysis and ad agency for brands active in emerging markets. The firm's first tool is a big data analytics service called Lynx. More

Euclid Rolls Out Zero-Cost Shopper Analytics Tool

Jan 10 2014

US shopper analytics specialist Euclid has introduced a free self-service version of its customer analytics platform, which can deliver data from all bricks and mortar locations. More

Former NASDAQ Exec Takes Senior Role at Potentiate

Jan 10 2014

In Sydney, Australia, 'data intelligence' specialist Potentiate has appointed Tim Pickard as Director of Visualization and Analytics. More

Symphony EYC Launches Category Planning Platform

Jan 10 2014

Big data customer insights provider Symphony EYC has introduced a new category planning platform called 'Insights 2 Execution', allowing retailers and CPG manufacturers to make assortment decisions based on customer behavior and segmentation, aligned with physical store constraints. More

YouGov Expands to Asia with Decision Fuel Buy

Jan 9 2014

Online research specialist YouGov has extended its reach to China and South East Asia through the acquisition of Asian MR and tech firm Decision Fuel (DF). YouGov will pay an initial sum of £0.6m, but the full deal is expected to total $5m before 2017. More

Lieberman Quits TRA to Join Viamedia

Jan 9 2014

Mark Lieberman, co-founder and former CEO of TV analytics firm TRA, has joined TV ad services specialist Viamedia as its new President and Chief Executive Officer. More

Ipsos Realigns Canada and Pacific Northwest Teams

Jan 9 2014

Ipsos has realigned its resources in Western Canada and the US Pacific Northwest, aiming to bring staff closer together and boost collaboration. To support the move, Mike Rodenburgh will now lead the company's business operations across the regions. More

Sony Unveils SmartBand 'Life-Tracking' Device

Jan 9 2014

Consumer electronics giant Sony has unveiled a wearable device called a 'SmartBand', containing a 'life-tracking' sensor which logs users' day-to-day activities. More

Facebook Buys Indian Android App Analysis Firm

Jan 9 2014

Facebook has acquired an Indian tech start-up firm called Little Eye Labs, which develops mobile app performance monitoring and analysis tools. Terms of the deal were not disclosed, although analysts are suggesting it could be valued at up to $15m. More

DRG Buys Life Sciences Analytics Firm

Jan 8 2014

In the US, pharma researcher Decision Resources Group (DRG) has acquired Cambridge, Mass-based life sciences data analytics and business intelligence company Relay Technology Management. Terms were not disclosed. More

Cogenta Rolls Out Multi-National Pricing App

Jan 8 2014

Retail intelligence technology firm Cogenta has launched a multi-national version of its pricing app, to enable international retailers, manufacturers, brand managers and researchers to monitor consumer goods pricing data in 23 countries around the globe. More

West Monroe Buys CRM and BI Firm Madrona

Jan 8 2014

Business tech consultancy West Monroe Partners has acquired Seattle-based customer relationship management (CRM) and business intelligence (BI) services provider Madrona Solutions Group. Terms of the deal were not disclosed. More

Evidon Appoints First COO

Jan 8 2014

In New York, former Forrester Research exec Emily Riley has joined digital marketing intelligence company Evidon as its first Chief Operating Officer. More

Leger Metrics Launches Text Analytics Tool

Jan 8 2014

Canadian firm Leger Metrics has launched a solution to automatically analyze text responses from open-ended survey questions, social media, and anywhere else customers leave comments about their brand experiences. More

YP Buys Behavioral Targeting Firm Sense Networks

Jan 7 2014

Mobile advertising specialist YP has acquired Sense Networks, which uses location and behavioral data to deliver targeted mobile ads. Terms of the deal were not disclosed. More

US Research Industry Index Nudges Up

Jan 7 2014

In the US, the Research Industry Index (RII) compiled by the Marketing Research Association (MRA) has increased from 100 to 102, reflecting management's growing confidence in the health of research firms. More

LIN Digital Debuts Cross-Screen Video Measure

Jan 7 2014

Digital marketing specialist LIN Digital has launched a cross-screen video measurement solution, offering both in-depth digital metrics and traditional broadcast benchmarks through a single tool. More

GroupM Snaps Up German Ad Personalization Specialist

Jan 7 2014

WPP's media investment management unit GroupM has acquired Berlin-based digital ad targeting specialist plista, for an undisclosed sum. More

Integral Ad Science Raises $30m

Jan 7 2014

Advertising intelligence specialist Integral Ad Science has raised $30m in a Series D round of funding, led by August Capital and with participation from existing investors Atlas Venture and Pelion Venture Partners. More

Vovici Owner Verint to Acquire KANA Software

Jan 6 2014

US speech and text analytics specialist Verint - which owns survey software firm Vovici - is to buy customer services solutions company KANA Software for $514m, enhancing its ability to analyze customer and employee experience data and implement customer-centric strategies. More

Nielsen Names New Marcoms Leader

Jan 6 2014

Nielsen has appointed former Edelman exec Katie Burke as Executive Vice President of Marketing and Communications, responsible for the firm's internal and external communications, content development, digital marketing and industry relations. More

Academics Launch New DIY Platform iziSurvey

Jan 6 2014

University academics Ridvan Peshkopia, Mergim Cahani and Alejtin Berisha have teamed up with entrepreneur Edi Demaj to launch a new DIY research firm called iziSurvey. More

GroupM Opens TV Audience Targeting Unit

Jan 6 2014

WPP's media investment management arm GroupM has launched a TV audience targeting division called Modi Media, tapping into the group's TV implementation, optimization, research and data capabilities. More

BrainJuicer Debuts FeelMore50 'Emotional Ad' Measure

Jan 6 2014

Online research specialist BrainJuicer has introduced the FeelMore50 - a ranking of the '50 most effective emotional ads' in the US. More

ZappiStore Launches in Canada

Jan 6 2014

DIY online research platform ZappiStore, already available in the UK, US, Australia, France and Germany, has been rolled out in Canada. The firm says it plans 'aggressive expansion' in 2014. More

FTC Approves New Imperium Approach for COPPA

Jan 3 2014

In the US, the Federal Trade Commission (FTC) has given its approval to a new method for obtaining parents' verifiable consent for online collection and use of children's personal information, developed by technology firm Imperium. More

Appointments and Promotions for Growing DJS

Jan 3 2014

UK-based consultancy DJS Research has announced a number of appointments and promotions, including three which strengthen its Operations department. More

People Pattern Funds Boost Audience Data Platform

Jan 3 2014

US-based People Pattern, which provides an audience segmentation and user classification platform for data-driven marketing, has won $4.5m in Series A funding, allowing it to broaden deployment of its audience data platform. More

New Privacy Case Challenges Facebook

Jan 3 2014

Facebook is refuting claims made in a lawsuit filed by two users in California, that it 'intercepts' private messages and profits from sharing the content with third parties. More

More Investment for App Developer 1World Online

Jan 3 2014

Less than a year on from its launch, US-based polling and data analytics company 1World Online has closed $1.5m in Series A financing, for use in product development, geographical expansion and growth in its partner base. More

Sample Solutions Unveils RDD onDemand Service

Jan 2 2014

Rotterdam, Netherlands-based Sample Solutions has released RDD onDemand, an online platform for acquiring Random-Digit-Dialling sample - both landline and mobile - directly from its central database. More

MRS President Clifton Gets CBE

Jan 2 2014

MRS President Rita Clifton has been made a CBE in the UK's New Year's Honours List for 'services to the advertising industry'. More

Hulu to Face Data Sharing Lawsuit

Dec 24 2013

In the US, Magistrate Judge Laurel Beeler has turned down a request by ad-supported video content platform Hulu to dismiss a lawsuit which accused it of illegally sharing users' viewing history with Facebook and comScore. More

Tribune Buys Sony's Music Data Firm Gracenote

Dec 24 2013

Media firm The Tribune Company has entered into an agreement with Sony Corporation of America to acquire music data provider Gracenote, which offers metadata for more than 180 million tracks. The deal is valued at $170m and is expected to close in the first quarter of 2014. More

DataSift to Offer Data on Chinese Twitter Rival Sina Weibo

Dec 24 2013

Social media analyst DataSift is tapping into data from China's Twittter-like social media network Sina Weibo, allowing clients to analyze audiences, monitor brands and sentiment, and access real-time consumer behavior data. More

Healthcare Analytics Firm Trinity Pharma Raises $15m

Dec 24 2013

Healthcare analytics specialist Trinity Pharma has raised $15m in growth capital, and says it will expand its sales and delivery teams, further develop its AgileM mobile analytics platform, and double its employee headcount with the opening of offices in New Jersey and California. More

iPerceptions Enhances 'Active Research' Text Mining

Dec 24 2013

Canadian customer feedback and analytics specialist iPerceptions has enhanced the text mining capabilities of its Active Research platform, adding clickstream data segmentation for more detailed analysis of open-ended feedback. More

MediaShift Gets Third Ad Targeting Patent

Dec 24 2013

Online ad technology firm MediaShift has been awarded a third patent, which the firm says extends its in-session ad targeting capabilities to deliver relevant ads to WiFi users on the move. More

Answers.com Buys ForeSee Results

Dec 23 2013

Q&A platform Answers.com has acquired customer experience measurement and predictive analytics specialist ForeSee Results. Terms of the deal were not disclosed, but reports in the press value it at more than $200m. More

Murdoch Buys Social Media News Agency Storyful

Dec 23 2013

Rupert Murchoch's News Corp group is paying EUR 18m (c.$24.6m) for Dublin-based social media news agency Storyful, which offers a combination of journalistic expertise and proprietary technology, including social media dashboards and other real-time discovery tools and feeds. More

Brickstream Launches In-Store Customer Analytics Platform

Dec 23 2013

Location-based behavioral intelligence firm Brickstream has introduced an in-store analytics solution, which combines 3D customer behavior analytics, a high resolution video camera, and wireless-based proximity data analytics within a single platform. More

Adinnovation Debuts Mobile App/Ad Tracking Tool

Dec 23 2013

Japanese mobile advertising firm Adinnovation has introduced a mobile app and ad tracking solution called HITRACKING. More

GutCheck Raises Another $2.5m

Dec 23 2013

In the US, on-demand online community specialist GutCheck has raised a further $2.5m in venture funding, adding to the $4m in Series B equity financing the firm secured in the summer. More

eXelate Taps French Consumer Data

Dec 23 2013

Audience targeting specialist eXelate has partnered with Paris-based online targeting specialist SirData, enhancing its platform with the latter's data from six million French consumers. More

TNS South Africa's Du Chenne Moves to Istanbul

Dec 20 2013

TNS South Africa CEO Karin Du Chenne is handing over her role to Rob Powell, and relocating to Istanbul where she will take up the position of Regional Director Business Development for AMME (Africa, Mediterranean and Middle East). More

Unified Grocers Launches Shopper Analysis Scheme

Dec 20 2013

In the US, retailer-owned wholesale grocery co-operative Unified Grocers has launched a scheme to help its retail partners better understand how and why customers make choices, including their purchasing decisions and shopping patterns. More

Binary Fountain Appoints Potarazu as CEO

Dec 20 2013

Social media intelligence firm Binary Fountain has appointed Ramu Potarazu as Chief Executive Officer, to focus on the firm's market share in the healthcare sector while developing strategies for targeting the education, media, and multi-dwelling unit sectors. More

Datameer Gets $19m for Big Data Expansion

Dec 20 2013

In the US, big data analytics firm Datameer has secured a $19m Series D round of funding, which it will use to fuel expansion into international markets. More

Mattersight Wins Customer Analytics Patents

Dec 20 2013

US customer and employee analytics specialist Mattersight has received two new patents for its solutions, which use psychological behavioral models to automatically analyze customer interactions and the effectiveness of sales. More

Australian Regulator Doubtful Over iSentia Buy

Dec 19 2013

The Australian Competition and Consumer Commission (ACCC) has expressed its concern that the sale of the Australian Associated Press (AAP) media monitoring business to media intelligence group iSentia would create a monopoly in the market. More

KPMG to Buy Link Analytics

Dec 19 2013

In the US, management consulting giant KPMG has announced plans to acquire big data analysis firm Link Analytics for an undisclosed sum. More

GroupM Takes Stake in Vietnam's ClickMedia

Dec 19 2013

WPP-owned media investment management company GroupM is set to acquire a majority stake in Vietnam-based full service social media marketing agency ClickMedia. Terms of the deal were not disclosed. More

Global Marketers Still Thinking Positive

Dec 19 2013

The business outlook for marketers around the world remains positive, according to Warc's latest Global Marketing Index (GMI), which takes into account marketers' expectations for trading conditions, marketing and staffing levels. More

Australia's CRA Adds Four to Radio Supplier Panel

Dec 19 2013

Four new regional radio survey providers have been accredited by Commercial Radio Australia (CRA) to join its panel of suppliers, and to undertake audience measurement research from 2014. More

iSpot.tv Links TV Ads to Social Media Activity

Dec 19 2013

Real-time TV ad metrics firm iSpot.tv has rolled out new measurement capabilities which it claims enable brands, agencies and TV networks to link viewers' social media activity to the airing of national TV commercials. More

MB Buys 70% Stake in Russia's ARMI-Marketing

Dec 18 2013

Millward Brown has acquired a 70% stake in Moscow-based custom research firm ARMI-Marketing. Terms of the deal were not disclosed. More

Gupta to Pay $6.8m for Failed InfoGroup Buy-Back Bid

Dec 18 2013

The Supreme Court of New York County has ordered InfoGroup founder Vin Gupta to pay financial advisor Blackstone Advisory Partners $6.8m for work the firm carried out on his behalf relating to his bid to buy back the database firm from investors. More

TowerData Buys Consumer Analysis Firm Rapleaf

Dec 18 2013

In the US, e-mail intelligence specialist TowerData has acquired consumer data firm Rapleaf for an undisclosed sum. More

GfK Hires Pellegrini for Key North American Role

Dec 18 2013

In New York, GfK has appointed Pat Pellegrini as Executive Vice President of both its Media & Entertainment and Digital Market Intelligence teams. More

CIMM Invites Proposals for Video Standard

Dec 18 2013

In the US, the Coalition for Innovative Media Measurement (CIMM) and the Society for Motion Picture and Television Engineers (SMPTE) are inviting firms to submit proposals for the development of a system for tracking advertising and content across TV, broadband and mobile video. More

$20m Investment Provides Fair Wind for Sailthru

Dec 18 2013

New York-based marketing personalization and targeting firm Sailthru has raised $20m in a Series C round of funding, for use in expanding its global sales, engineering and marketing teams. More

GfK Finalises $100m Brazilian TV Measurement Deal

Dec 17 2013

GfK has finalised its $100m plus five-year contract with four of Brazil's broadcasters, bringing its TV audience measurement service to the country, and says it plans to hire approximately 100 new employees to support the project. More

Kantar Merges Retail and Shopper Arms

Dec 17 2013

WPP-owned Kantar is to combine the resources of Kantar Retail with its TNS Retailer & Shopper practice, to form a new organisation offering a single source of retail and shopper expertise. More

Ipsos Confirms Passingham to Lead IIS

Dec 17 2013

Ipsos has confirmed that former TNS Regional CEO Judith Passingham will join its online data collection arm Ipsos Interactive Services (IIS) as Global CEO on 2nd January 2014. IIS was formerly part of Global Operations, led by Stewart Jones, and will now operate as a separate business. More

Effective Measure Opens SHOP for Retailers

Dec 17 2013

Digital audience profiling and analysis specialist Effective Measure has launched a new solution called SHOP for the digital retail sector, providing demographic profiles of online audiences at each stage of the transactional process. More

Opinion Corp Adds Polls to Complaints Web Site

Dec 17 2013

US market research firm Opinion Corp has added a polling service to its consumer dissatisfaction web site, offering businesses feedback from unhappy customers, and journalists a means of measuring consumer sentiment for their articles. More

Kantar Media Buys Social Media Specialist FishEye

Dec 16 2013

Kantar Media has announced the acquisition of Singapore-based social media listening firm FishEye Analytics. Terms of the deal were not disclosed. More

Slim in Investment Talks with GSTAT

Dec 16 2013

Mexican telecoms billionaire Carlos Slim is considering an investment in Israeli big data analytics developer GSTAT Software Solutions, supporting its efforts to expand to Latin America. More

Kantar Media Deal Helps Pakistan TV Ratings Expansion

Dec 16 2013

Ratings provider Medialogic Pakistan has announced a partnership with global group Kantar Media which it says will enhance the TV audience measurement service available in the country. More

App Measurement Firm Flurry Raises Another $12m

Dec 16 2013

US app measurement and advertising platform Flurry has raised $12.5m in new funding, bringing the total raised to date to $62.5m. More

Xaxis Launches in Indonesia and the Philippines

Dec 16 2013

WPP audience profiling and targeting division Xaxis is launching in Indonesia and the Philippines, and appointed Arshad Rahman to lead its efforts in the two new markets. More

BARB Adds Mosaic Geodemographic Groups

Dec 16 2013

UK audience research body BARB has announced a deal with information services group Experian, allowing customers to analyse potential TV channel splits and schedule choices using the latter's Mosaic geodemographic groups. More

Big Data Firm Spire Technologies Gets $8m

Dec 16 2013

Bangalore-based big data specialist Spire Technologies has raised $8m in a Series A round of funding from an unnamed investor. The new money will be used for further product development and company expansion to other Asian markets and to the US. More

SurveyMonkey Eyes Germany for Further Expansion

Dec 13 2013

Palo Alto, CA-based DIY research specialist SurveyMonkey is scouting around various German cities in search of a potential location for a new office. More

O&M Takes Majority Stake in Social Lab

Dec 13 2013

WPP-owned communications network Ogilvy & Mather has agreed to acquire a majority stake in social media marketing agency Social Lab, based in Brussels, Belgium. Terms of the deal were not disclosed. More

Marketo to Buy Web Personalization Firm Insightera

Dec 13 2013

Marketing automation specialist Marketo has agreed to acquire web site personalization start-up Insightera, for an undisclosed sum. More

FT Debuts 'Semantic Profiling' Ad Matching

Dec 13 2013

The UK's Financial Times has rolled out a 'semantic profiling' service called 'FT Smart Match', which assesses the meaning of news content on FT.com and allows advertisers to match their copy with relevant articles. More

Ad Analytics Firm Pixalate Raises $4.6m

Dec 13 2013

Santa Monica-based ad analytics platform Pixalate has raised $4.6m in a Series A round of funding, led by Javelin Venture Partners. More

MB and O&M Roll Out Cross-Cultural Brand Index

Dec 12 2013

WPP research and ad agencies Millward Brown and Ogilvy & Mather have partnered to launch a syndicated tool called The Brand Cross-Cultural Index (BCCI), designed to help understand a brand's value across racial or ethnic segments. More

Bain Offers $501m for Macromill

Dec 12 2013

Private investment firm Bain Capital Partners has made an offer of 51.4 billion yen ($501m) to buy all the shares of Tokyo-based online research firm Macromill. More

Splunk Buys Big Data Tech Firm Cloudmeter

Dec 12 2013

US analytics software company Splunk has acquired machine-generated big data technology firm Cloudmeter for an undisclosed sum. More

Kontagent and PlayHaven Merge

Dec 12 2013

In the US, social media and user analytics specialist Kontagent and mobile games business engine PlayHaven have merged, creating one company that will help mobile-focused businesses and app developers understand user behavior. Terms of the deal were not disclosed. More

Former CfMC MD Joins Kinesis

Dec 12 2013

US-based survey and panel management software firm Kinesis Survey Technologies has appointed former CfMC Managing Director Daniele Pizzocchero to lead its European Customer Support team. More

Schlesinger Hires Tripphahn to Drive Panel Growth

Dec 12 2013

US-based fieldwork group Schlesinger Associates has appointed former uSamp director Kristen Tripphahn as Vice President, Global Panels, to oversee their growth and development, and drive best practice in panel management. More

Confirmit Adds Automated Backchecking Feature

Dec 12 2013

Online MR software company Confirmit has added a 'backchecking' feature to its survey on-demand application (SODA), to enable researchers to verify data collected in the field via mobile devices using a desktop or mobile device, an app, or a browser. More

Simpli.fi Raises Funds for Ad Targeting Platform

Dec 12 2013

Ad targeting technology firm Simpli.fi has raised $1.6m in a Series B round of funding, which it will use to expand its sales and marketing efforts and to continue development of its proprietary platform. More

Millward Brown Opens Office in Jeddah

Dec 11 2013

Brand and media specialist Millward Brown has opened an office in Jeddah, Saudi Arabia, to support local, regional and global clients operating in the country. Piotr Chodakowski joins to lead the new operation, with a team of ten. More

Nielsen Hires David Brandt for Science-Based Ad Role

Dec 11 2013

Nielsen has appointed Ipsos ad research veteran David Brandt as Executive Vice President, Advertising Effectiveness Strategy, with a focus on leading the development of the firm's 'Nielsen NeuroFocus' neuroscience-based copy testing solutions. More

Facebook and NYU to Open Artificial Intelligence Lab

Dec 11 2013

Facebook and New York University (NYU) have partnered to open a Center for Artificial Intelligence, close to the latter's campus in Manhattan. Machine learning scientist Professor Yann LeCun will join as Director of the new laboratory on 1st January. More

uSamp Names Ben Leet European MD

Dec 11 2013

In London, online sampling and technology company uSamp has promoted Ben Leet to the position of Managing Director for Europe, following the departure of Gaelle Norman who has returned to France to set up her own market research support consultancy. More

Nepa Promotes Clark to Head of UK Insight

Dec 11 2013

Brand tracking and advanced analytics agency Nepa has promoted Research Manager Gabi Clark to the role of Head of Insight for the UK. More

Tobii to Test Cloud-Based Eye-Tracking Solutions

Dec 11 2013

Eye-tracking specialist Tobii has opened an exclusive beta program for a new web-based research solution, Tobii Track, designed to enable users to conduct research in any environment including across the cloud. More

Connexio Labs Spins Out as Independent Business

Dec 11 2013

US marcoms agency Technekes has spun out its Connexio Labs platform into a separate independent business, focusing on the use of customer data. More

TV Ad Targeting Firm Simulmedia Gets $25m

Dec 11 2013

NYC-based television ad targeting company Simulmedia has raised $25m in a Series D round of funding, bringing the total raised to $59m since the company's launch in 2009. More

Obituary: Jack Honomichl

Dec 10 2013

Market research industry legend Jack Honomichl died in Barrington, IL on Sunday at the age of 85, after a long illness. More

New Research Recruitment Firm Launches in London

Dec 10 2013

In the UK, Katariina Hannelius has left specialist recruiters RPCushing after almost nine years, to set up her own consultancy, Hannelius Recruitment, focused on the market research sector. Former colleague Inger Christensen joins her. More

IMS Health Buys Life Sciences Analyst Pygargus

Dec 10 2013

IMS Health has acquired Swedish life sciences advisory and analytics firm Pygargus for an undisclosed sum. More

BSkyB Takes Home Three MRS Gongs

Dec 10 2013

BSkyB's research team scooped three top honours - Best In-house Research team, Client of the Year, and the AURA/MRS Insight Management award - at this year's MRS Awards, held last night at London's Park Plaza Westminster Bridge hotel. More

SurveyMonkey Hires Former WaPo Polling Chief

Dec 10 2013

Palo Alto, CA-based DIY research specialist SurveyMonkey has appointed former Washington Post (WaPo) polling chief Jon Cohen as Vice President of Survey Research. He will take up the new role on January 6th, 2014. More

Toluna Adds Location Targeting to Survey App

Dec 10 2013

Online community and survey technology provider Toluna has added geo-fencing capabilities to its TolunaMobile Diary app, enabling users to target respondents based on their location. More

Ops Expert Ramadan Launches INOSEER

Dec 9 2013

Former Ipsos MORI Operations MD Yusuf Ramadan has opened a consultancy called INOSEER, based in central London, to provide ops expertise to market research companies across the UK. More

New NPD App Collects Data from Photos of Receipts

Dec 9 2013

US-based consumer specialist The NPD Group has launched ReceiptPal, an iPhone app which asks consumers to upload photographs of their receipts in return for rewards. Data is anonymised and aggregated to produce marketing intelligence. More

More Cash Boosts Rapid Growth for Monetate

Dec 9 2013

US-based web personalisation software provider Monetate has added $8 million to its funding, bringing its total to date to $43m, and says revenues have doubled and staff numbers expanded to 200 over the past year. More

Senior Changes for Lightspeed

Dec 9 2013

Online specialist Lightspeed Research (LSR) has appointed David Shanker to the newly created role of The Americas Chief Executive Officer, and promoted Daniel S. Fitzgerald to global Chief Client and Marketing Officer. More

Target Acquires A&G

Dec 6 2013

In the US, employee-owned Target Research Group has acquired Montvale, NJ-based full service agency A&G Research. Terms of the deal were not disclosed. More

SurveyMonkey to Open in London's 'Tech City'

Dec 6 2013

Palo Alto, CA-based online DIY research specialist SurveyMonkey is planning to open an office in London's Tech City, where it will hire up to 50 sales, marketing and business development specialists. More

Former OECD Ambassador Joins Nielsen

Dec 6 2013

Former OECD Ambassador Karen Kornbluh has joined Nielsen as Executive Vice President of External Affairs, leading the firm's government and public affairs services, and overseeing privacy strategy, corporate social responsibility and multicultural market development. More

SIM Buys Claritics Big Data Platform

Dec 6 2013

In the US, enterprise technology firm Systems in Motion (SIM) has acquired Claritics, which offers a big data user intelligence platform for mobile, social media and business SaaS applications. Terms of the deal were not disclosed. More

Harmon Research Moves Costa Rica Site

Dec 6 2013

US-based online and CATI data collection specialist Harmon Research Group has opened a new call center in San Jose, Costa Rica, which will house more than 200 employees. More

LatAm Launch for Panel Firm Offerwise

Dec 5 2013

Panel and sample provider Offerwise is expanding throughout Central and South America, including the Caribbean. More

RetailNext Buys Opt-In Wi-Fi Analytics Specialist

Dec 5 2013

In-store analytics specialist RetailNext has acquired San Mateo, California-based Nearbuy Systems, which provides location-based Wi-Fi Analytics solutions for retailers. More

IRI and INTAGE Share Retail / POS Data

Dec 5 2013

Retail data giant Information Resources, Inc. (IRI) has formed an agreement with Japanese research no.1 INTAGE, giving the former's clients access to Japanese POS data and the latter use of IRI's data and services from other markets. More

WPP Brings 24/7 Media into Xaxis

Dec 5 2013

WPP has merged audience profiling and targeting division Xaxis with its digital marketing tech specialist 24/7 Media, to form what it says is the world's largest programmatic media and technology platform. The merged firm will keep the Xaxis name. More

New Solution Combines Mobile, PC, OOH Targeting

Dec 5 2013

Location-based mobile advertising specialist Verve Mobile has launched a cross-platform audience targeting solution, allowing advertisers to reach consumers on multiple screens, including mobiles, PCs and digital out-of-home (OOH) screens. More

uSamp Founders Leave the Company

Dec 4 2013

uSamp co-founders Matt Dusig and Gregg Lavin have confirmed that they have left the company to 'explore new opportunities'. More

Judge Throws Out TRA's Infringement Claims (Again)

Dec 4 2013

US District Court Judge Shira Scheindlin has thrown out TRA's patent infringement claims against Kantar for the second time in less than two months. More

Privacy Spotlight Falls on Facial Recognition

Dec 4 2013

The US Department of Commerce has launched an initiative to evaluate privacy issues surrounding the commercial use of facial recognition technology. More

Toluna Launches Real-Time Tracking Insight Tool

Dec 4 2013

Online community and survey technology provider Toluna has introduced a service called TolunaTracking, combining reporting, analysis and visualisation with statistical matching methodologies, to enable researchers to extract insight from tracking studies in real-time. More

On Device Research Names Singapore MD

Dec 4 2013

London-based mobile research and sample specialist On Device Research has appointed former Research Now director Martin Tomlinson as Managing Director of its Singapore office, in charge of the South East Asia region. More

Salesformics Debuts 'Mention-Less' Twitter Filters

Dec 4 2013

UK-based sales and marketing automation specialist Salesformics has introduced a new tool called 'Twitter Filters', to enable businesses to discover when their prospects and customers are talking about topics of interest, but not necessarily mentioning the company or brand by name. More

Apple Buys Social Media Analyst Topsy for $200m

Dec 3 2013

Apple Inc. has acquired San Francisco-based social media analysis and tracking firm Topsy in a $200m deal. More

Ipsos Healthcare Names Global Innovation Head

Dec 3 2013

Ipsos Healthcare has appointed Tom Nolte as Global Head of Innovation, based in the US, to drive the creation and delivery of solutions addressing emerging issues across the industry. More

Yahoo! Buys NLP Expert SkyPhrase

Dec 3 2013

Search engine giant Yahoo! has acquired natural language processing (NLP) technology startup SkyPhrase for an undisclosed sum. More

Spectral Acquires Monitr

Dec 3 2013

Venture capital firm Spectral Capital Corporation has acquired majority control of Monitr, a semantic processing and data analytics platform for the financial services sector. Terms of the deal were not disclosed. More

DataSift Raises $42m

Dec 3 2013

Social media analyst DataSift has raised $42m in a Series C round of funding, and plans to accelerate company growth with increased investment in its social data platform and sales and marketing team. More

IAB Australia Launches Mobile Audience Panel Pilot

Dec 3 2013

In Australia, the IAB (Interactive Advertising Bureau) has joined forces with seven publishers to launch a measurement pilot for a 'Mobile Audience Panel', which will be jointly funded and delivered by Nielsen. More

BARC 'Picks Mediametrie for Indian Audience Task'

Dec 2 2013

Indian audience measurement body BARC met over the weekend to decide between short-listed suppliers for its television ratings contract. With no official announcement as yet, some reports suggest French firm Mediametrie has been chosen, with a contract to be signed this week. More

MRS Ranks UK's Top Agencies

Dec 2 2013

The UK's Market Research Society (MRS) has published its Annual League Table ranking the 81 provider companies with the largest UK turnover. Like-for-like growth of 0.12% is seen as a sign of general recovery - but which firm grew 63% and which shrank by a third? More

Management Changes and Investment for Sample Answers

Dec 2 2013

UK-based sampling agency SampleAnswers is looking to expand after an injection of cash from private investment partnership EXIMS. Meanwhile MD Neil Whelpton is leaving, and Abdi Mohamed has joined as group Technical Operations Manager. More

Blue Yonder Plans Big Data Academy

Dec 2 2013

Predictive analytics company Blue Yonder is to open a 'Data Science Academy' (DSA) in Europe early next year, with the aim of training execs to 'identify Big Data opportunities within their own companies.' More

Rentrak Hires Branded Entertainment Leader

Dec 2 2013

Fast-growing screen measurement specialist Rentrak has hired TV marketing veteran Laurie Kaman as Senior Vice President of Branded Entertainment at its iTVX/Rentrak division. More

Two New Asian Partners for Cint

Nov 29 2013

Stockholm-based panel exchange platform Cint has announced two partnerships in Asia: with mobile panel developer Open Survey, and Thailand-based smartphone platform Buzzebees. More

Cross-Tab Launches Reporting and Analysis Tool

Nov 29 2013

MR outsourcing company Cross-Tab Marketing Services has launched Livewire, a reporting and analysis tool forming part of its research operations technology platform ctOS. More

Netherlands Buy for WPP's GreyPossible

Nov 29 2013

WPP firm GreyPossible has acquired the business and assets of Amsterdam-based digital marketing firm Media Republic, whose services include social media analysis and management via its Social365 unit. More

Strong Growth for Creston Insight Arm

Nov 28 2013

UK-based insight and comms group Creston has reported results for the six months ending 30th September. Overall revenue fell 4.0% year-on-year to £35.7m, and headline EBITDA from £5.4m to £4.6m, but the Insight division grew revenue by ten percent to £6.1m and improved profitability. More

New Firm Offers Support to Panel Companies

Nov 28 2013

In New Delhi, former uSamp India Director Naim ul Qadar has launched a project management company, NextON Services, offering research and panel companies sampling expertise, vendor management and other help. More

We are Fifteen

Nov 28 2013

Hard to believe, but on Friday 29th November, DRNO's publisher MrWeb is celebrating 15 years in business. More

Belgian Firm Unveils Mobile Survey App

Nov 28 2013

Antwerp, Belgium-based Survey Anyplace has launched a made-for-mobile survey tool whose respondents are not required to load an app or join a panel, but can scan a QR code or type in a shortened URL to take part. More

Strong Growth for Confirmit

Nov 27 2013

Confirmit has announced strong results for the third quarter of 2013, with 'solid double digit revenue growth' and particularly impressive growth in multi-year contracts, up 130 percent for the year as a whole. More

Expansion for London's YouthSight

Nov 27 2013

London-based research firm YouthSight continues to expand with the appointment of Josephine Hansom as Head of Brand, Policy and Professional research, plus other appointments and an office move. More

WPP Buys Into South African Communities Specialist

Nov 27 2013

WPP has taken a majority stake in Johannesburg, South Africa-based strategic comms agency Cerebra Communications, whose services focus around building and running brand communities. More

OOH Agency Posterscope to Integrate EE Mobile Data

Nov 27 2013

UK-based out-of-home (OOH) comms agency Posterscope has reached an agreement with mobile phone network EE to incorporate anonymised mobile usage data on consumer movements and location-based digital behaviour, into its 'Planner' ad optimisation app. More

SandSIV Upgrades VoC Survey Tool

Nov 27 2013

Swiss-based Voice of the Customer (VoC) and Customer Experience Management (CEM) technology firm SandSIV AG has released a new version of its VoC Feedback data capture product. More

Transactis Deal Adds Mobile User Data

Nov 27 2013

UK-based consumer insight and database marketing company Transactis has announced a partnership with California's TeleSign, whose PhoneID suite helps detect suspicious mobile phone users. More

Nielsen to Buy Harris for $116.6m

Nov 26 2013

Nielsen is to buy Harris Interactive for around $116.6m, or $2 a share. The deal was unanimously approved on Monday by the Board of Directors of Harris, which has recently improved profits despite a continuing slide in its revenues. More

Ad Viewability Service Gets Thumbs Up from MRC

Nov 26 2013

In the US, advertising intelligence specialist Integral Ad Science has achieved Media Rating Council (MRC) accreditation for its online ad viewability product. The product is used by Nielsen as part of its Online Campaign Ratings (OCR). More

Field Agent Buys CORE4

Nov 26 2013

Mobile research firm Field Agent has agreed to acquire shopper insights firm CORE4 Research, for an undisclosed sum. More

New Leader for ViewsCast UK

Nov 26 2013

Ipsos Loyalty has appointed Nick Lygo-Baker as Head of its real-time customer feedback platform ViewsCast in the UK. More

Social Media / TV Firm Seevibes Buys into Europe

Nov 25 2013

Canadian social media analyst Seevibes, which focuses on TV-related conversations, has acquired French opposite number TvTweet, as the first step in its expansion into Europe. More

Dataium Settles Online Tracking Dispute

Nov 25 2013

Nashville, USA-based automotive industry analytics company Dataium has entered a $400k agreement to settle allegations of tracking web users without their consent. More

Verve Adds Antilli as Partner

Nov 25 2013

Former ad planner and Essential Research co-founder Luca Antilli has joined London-based online community specialist Verve as a Partner. More

Socialbakers Adds Mobile Version

Nov 25 2013

Social media analytics company Socialbakers has added new features to its Social Analytics suite, including a mobile analytics app, and support for Instagram and LinkedIn. More

$16m for Big Data Firm Alpine

Nov 25 2013

San Mateo, CA-based big data platform Alpine Data Labs has raised $16m in a funding round. More

Nielsen's Calhoun to Join Private Equity Group

Nov 22 2013

After nine years as Nielsen's CEO, David Calhoun is to join The Blackstone Group, one of six private equity firms that purchased the research giant in 2006. More

Social Media Firm Livefyre Buys Analytics Specialist

Nov 22 2013

US-based social media solutions firm Livefyre has acquired social media analytics specialist Realtidbits, for an undisclosed sum. More

Twitter Adds to TV Targeting Offer

Nov 22 2013

Twitter has expanded its suite of services targeting users who are engaged with television content. The new 'TV Conversation Targeting' tool will help US and UK advertisers and networks connect with relevant tweeters. More

Echo Nest Builds Music Audience Tool

Nov 22 2013

US music intelligence company The Echo Nest has expanded its existing platform to offer targeted advertising, based on detailed segmentation of music fans by lifestyle, demographics and devotion to musical genres. More

QuestBack Expands US Operations to Texas

Nov 22 2013

Enterprise Feedback Management (EFM) technology specialist QuestBack has opened a new office in Austin, Texas, its second in the US. More

O&M Opens Singapore Consumer Insights/Analytics Hub

Nov 22 2013

WPP-owned marcoms network Ogilvy & Mather (O&M) has opened a 'Marketing Analytics Centre of Excellence' in Singapore, which it says will turn Pan-Asian consumer insights into customised, targeted and measurable marketing strategies. More

BIME Funding to Fuel North American Expansion

Nov 22 2013

Cloud-based business intelligence firm BIME Analytics has secured a $4m Series A round of funding, which it will use to expand its teams across France and particularly at its newly opened office in North America. New funding has been led by Alven Capital Partners in Paris. More

AAM Seeks New President as Lavery Prepares to Retire

Nov 21 2013

Mike Lavery has announced he is to retire from his position as President and MD of the US-based Alliance for Audited Media (AAM) in late 2014. More

GutCheck Kicks Off Recruitment Drive with Two Hires

Nov 21 2013

On-demand online community specialist GutCheck has hired two new members of staff, and is preparing to recruit a further twenty. More

Mass Relevance Opens in London

Nov 21 2013

US-based social media insight provider Mass Relevance has opened an office in London's Oxford Street, to help European clients integrate data from relevant social media conversations into their media, marketing and advertising campaigns. More

BlueLabs Taps FourthWall STB Data for Targeted TV Ads

Nov 21 2013

US analytics firm BlueLabs, which was founded by former Obama analysts, has signed an agreement to use second-by-second cable set-top-box (STB) viewing data from TV program producer FourthWall Media, to allow clients to use micro-targeted ads. More

WEGO Health Hires Leader for Mobile Platform

Nov 21 2013

WEGO Health, an online network of consumer health opinion leaders, has hired Ross Fetterolf as Senior Vice President of Innovation in charge of its Truvio mobile research platform. More

Millward Brown's Fuentes to Become LatAm CEO

Nov 20 2013

Millward Brown has appointed Gonzalo Fuentes as Chief Executive Officer of its Latin American business, succeeding Fabian Hernandez who will retire in early 2014. More

Alibaba Buys Chinese App Analytics Firm Umeng

Nov 20 2013

E-commerce business Alibaba Group has acquired Chinese app analytics firm Umeng. While terms of the deal were not disclosed, some media reports have estimated its value at around $80m. More

Y&R Takes Stake in Turkish Social Media Agency

Nov 20 2013

WPP-owned global marcoms network Y&R has acquired a majority stake in Turkish social media specialist Plasenta Conversation Agency, for an undisclosed sum. More

SSI Rolls Out QuickThoughts in Seven New Markets

Nov 20 2013

Sampling, data collection and analytics specialist SSI has rolled out its 'QuickThoughts' mobile data collection platform in seven additional countries: Austria, Belgium, Canada, Norway, Spain, Sweden and Switzerland. More

Phorm to Raise £10m through New Placement

Nov 20 2013

Online ad targeting specialist Phorm has placed 100 million new ordinary shares on the London Stock Exchange AIM market, in order to raise £10m for 'general working capital purposes'. More

Launch for Stock Market Chat Analyst HedgeChatter

Nov 20 2013

US firm HedgeChatter has launched out of beta with a dashboard which it says allows investors, traders and hedge funds to see how key influencers on social media are affecting stock prices and price trends. More

GfK Brings TAM Measurement to Lebanon

Nov 19 2013

GfK is preparing to deliver Lebanese TV audience data on a daily basis, using TAM technology to measure live and time-shifted TV consumption. More

Harding Leaves MRops for Harris Leadership Post

Nov 19 2013

Industry veteran Jon Harding has left US data collection agency MRops after just seven months, to lead the sales team for Harris Interactive's Custom Solutions. More

Firms Team Up to Study Affluent US Households

Nov 19 2013

Three analytics and insight providers - Martini, Acxiom and Ipsos Mendelsohn - have partnered to provide information about the media habits and lifestyles of affluent households in the US. More

Symphony EYC Launches Retailer Targeting Platform

Nov 19 2013

Big data customer insights provider Symphony EYC has launched a loyalty campaign management and analytics platform called Engage, to help retailers identify and target their most valuable customers. More

SurveyMonkey Beams Up to the Enterprise

Nov 18 2013

Online DIY survey specialist SurveyMonkey has launched Enterprise, an enhanced version of its survey product promising organisations the ability to bring individual users into a centrally managed system. More

Nielsen Columbia Cuts - More Details

Nov 18 2013

Nielsen plans to lay off around 333 workers at the Columbia, Maryland site which formed the headquarters of Arbitron, according to reports. Now renamed Nielsen Audio, the division employs around 1,000 workers across the US, a majority based in the Columbia site. More

XM Asia Pacific Builds Behavioural Sciences Unit

Nov 18 2013

Digital marketing agency XM Asia Pacific, a part of WPP, has announced the launch of a Behavioural Sciences practice, building on the expertise in the Consumer Experience Lab it established last year. More

OMG's Annalect Unveils Reporting and Targeting Platform

Nov 18 2013

Omnicom Media Group (OMG) has launched the Annalect DMP (Data Management Platform), promising 'unprecedented campaign performance reporting and audience targeting capabilities on a single global platform'. More

New Trueffect Tools Address Ad Measurement Challenges

Nov 18 2013

US targeting and media measurement platform Trueffect has released a new suite of measurement tools, Trupath, which it says provide online advertisers with a more accurate and actionable view of metrics including reach, frequency, site overlap and attributable sales. More

YuMe Adds 'Attentiveness' Measure

Nov 18 2013

Digital video brand ad solutions firm YuMe is to launch an audience targeting tool, going 'beyond simple reach and frequency' to add a measure of attentiveness. More

GfK Reports Q3 Sales Decline

Nov 15 2013

GfK has reported a 4% drop in sales to EUR 361.4m during the third quarter 2013, from EUR 376.7m in Q3 2012, driven by what the firm describes as the 'considerable impact' of negative currency exchange effects. Like-for-like, sales were down by around 1.5%. More

Headcount Tumbles at Nielsen Audio

Nov 15 2013

Nielsen has made an unconfirmed number of staff redundant in its Audio division, formed from recently-acquired Arbitron. More

GfK to Enter South American TV Audience Market

Nov 15 2013

GfK has signed a Memorandum of Understanding with four Brazilian television broadcasters: Band TV, Record, RedeTV! and SBT, to bring its audience measurement services to the country. The planned initial contract will have a five-year timespan and a value of more than $100m. More

Harris Reports 'Flat' Fiscal First Quarter

Nov 15 2013

Harris Interactive has reported 'flat' first quarter fiscal 2014 results, with revenue down 1.9% to $32.4m, from $33m in the prior year period, driven by declines in the US and German operations, offset by results in Canada, France and the UK. More

New MD for Cobalt Sky as Khan Moves to Chairman

Nov 15 2013

In London, research technology firm Cobalt Sky has promoted Mike Wooderson to the role of Managing Director, replacing Raz Khan who becomes Chairman of the company. More

Playnomics Launches 'Lifetime Value' Predictor

Nov 15 2013

Gaming and app marketing specialist Playnomics has introduced in beta a tool that it claims can predict the 'lifetime value' of new customers. More

Prima Gains Patents for Location-Tracking Tech

Nov 15 2013

Prima Research, which develops wireless location-tracking technology, has been granted two US patents for a solution tracking any radio frequency emitting tracking device - such as mobile phones, tablets or computers - across any three dimensional space indoors or out. More

Walkbase Raises Funds for In-Store Analytics

Nov 15 2013

Helsinki-based in-store behaviour analyst Walkbase has raised EUR 3m in a Series A round of funding, which it will use to strengthen its sales, marketing and customer insights teams. More

Google Tool Tracks Ad Conversion via Multiple Devices

Nov 14 2013

Google is testing a system which will track a user's location on the high street, in order to serve them targeted ads relating to the shops they have visited. More

Former Googlers Launch Analytics Firm Sparkline

Nov 14 2013

Former Google execs Vinoaj Vijeyakumaar, Aleetza Senn and Timo Josten have set up a web and mobile data analytics firm called Sparkline, in Singapore. More

Usability Testing Software Firm Gets $5.6m

Nov 14 2013

Multivariate and A/B testing specialist Ezoic has raised $5.6m in a Series A round of funding, which it will use to launch its site layout optimisation software out of private beta in Q1 2014. More

Crimson Hexagon Adds 'Topic Waves' Trend Detection

Nov 14 2013

US-based social media monitoring firm Crimson Hexagon has added a trend detection feature called 'Topic Waves' to its ForSight platform, which it says will help customers discover emerging trends and topics across social media conversations. More

30% of UK MPs Support Election Opinion Poll Ban

Nov 13 2013

Nearly a third (30%) of UK MPs would support a ban on the publication of opinion polls in the run-up to general elections, according to a recent survey carried out by ComRes. More

Ipsos MediaCT Hires Hodgson for emma Leadership Role

Nov 13 2013

Ipsos MediaCT has appointed Adam Hodgson as Research and Operations Director for its contract with The Readership Works' newspaper and magazine readership survey, emma. More

20|20 Unveils Respondent Intercept Tool

Nov 13 2013

US market research technology firm 20|20 Research has launched a real-time interactive tool called Virtual Intercepts, allowing researchers to gain qualitative feedback from respondents as they participate in online quant surveys. More

Vision Critical in Aeroplan Community Deal

Nov 13 2013

Research community and survey technology specialist Vision Critical has partnered with Nectar loyalty card owner Aeroplan to make the latter's community of 90,000 Canada-based members available for use in online surveys. More

GfK Launches 'Innovation Roadmap'

Nov 12 2013

GfK has introduced an 'end-to-end' strategic innovation process called the Innovation Roadmap, which it says will guide an organization's product launch journey from strategy to creation, and evaluation to forecasting. More

KPMG Opens Big Data Investment Fund

Nov 12 2013

In London, management consulting giant KPMG has launched a £66m fund that will invest in big data and analytics businesses through acquisitions and technology partnerships. More

Nielsen Launches New Buyer Insights Service

Nov 12 2013

Nielsen has added a new component to its Buyer Insights service. 'Nielsen Buyer Insights - Precision Marketing' combines digital behavior and consumer purchasing data to measure the link between online ad campaigns and what people actually buy. More

Sumo Weighs In with Real-Time Mobile Roll-Out

Nov 12 2013

In the UK, mobile market research technology developer Sumo Insight has launched a real-time research platform created by the firm's co-founders: former Nokia researcher Tina Newport and former EE marketer Colin White. More

Ninja Draws Katana and Gets $2.8m

Nov 12 2013

Predictive gaming analytics firm Ninja Metrics has raised $2.8m in Series A funding, which it will use to expand into new markets. The firm has also launched the 'Katana Analytics Engine', to provide social media data to gaming companies. More

Confirmit Promotes for Employee Research Role

Nov 12 2013

Online MR software company Confirmit has promoted Tore Haggren to the role of Senior Vice President, Voice of the Employee (VoE). More

QualMetrix Buys VI's Healthcare Analytics Platform

Nov 12 2013

Miami-based healthcare analytics and insights specialist QualMetrix has acquired Visual Intelligence's (VI) healthcare analytics platform for an undisclosed sum. More

Mobile Analytics Launch for Adobe

Nov 11 2013

Adobe has added a mobile module to its analytics suite the Adobe Marketing Cloud, offering clients better understanding of how users engage with mobile apps. More

YouTube No Longer Blocked for Nielsen's OCR

Nov 11 2013

Google is working with a number of its advertising clients on the use of Nielsen's Online Campaign Ratings (OCR) in the assessment of YouTube campaigns. The search giant, which already partners with comScore's vCE, said it was offering clients 'objective, credentialed, third-party measurement options'. More

Czech Analytics Firm Wins Seed Funds

Nov 11 2013

Czech Republic-based 'prescriptive analytics' company Futurelytics Inc has closed a seed financing round of $800k, earmarked for faster product development, new strategic partnerships and international expansion, initially to the US and UK. More

US Firms 'Put Data Science in Decision-Makers' Hands'

Nov 11 2013

In California, advanced analytics firm Fractal Analytics and predictive modeling & optimization tech firm Sequoya have partnered to offer retailers and CPG manufacturers predictive analytics for use in real-time pricing and promotions decisions. More

ForeSee Unveils Multichannel Analytics Tools

Nov 11 2013

Customer experience analytics specialist ForeSee has launched a new multichannel analytics platform, ForeSee cx360, combining voice-of-customer measurement, predictive analytics and the firm's proprietary methodology. More

Rentrak's Fiscal Q2 Revenue Climbs 31%

Nov 8 2013

Rentrak has reported a 31% second fiscal quarter 2014 revenue rise to $29.5m, with 29% growth in the firm's Advanced Media and Information (AMI) business and the Home Entertainment division for once outperforming it with 35% growth. More

XL Marketing Buys Adchemy Analytics Unit

Nov 8 2013

In the US, big data-driven marketing firm XL Marketing Corp. has acquired the Adchemy Actions real-time analytics division of consumer intent specialist Adchemy. Terms of the deal were not disclosed. More

Behavioural Architects Ramps Up Global Team

Nov 8 2013

Global research consultancy The Behavioural Architects (TBA) has hired five new members of staff at its offices in London, Shanghai and Sydney. More

comScore and Shareablee Link for Social Media Offer

Nov 8 2013

comScore has partnered with social media business intelligence provider Shareablee to offer social media benchmarking and competitive intelligence insights. More

Conquest Launches Avatar-based 'Consumer Truth' Tool

Nov 8 2013

UK brand research specialist Conquest has launched an avatar-based tool called Implicix, which it claims 'unlocks the truth' about consumers' feelings and 'predicts the authentic drivers of behaviour'. More

Realwire Launches 'Lissted' Influencer Tool

Nov 8 2013

In the UK, media intelligence company Realwire has launched a social media listening tool called Lissted, which identifies influencers taking part in relevant online conversations. More

comScore and Moat Settle Lawsuit

Nov 7 2013

comScore and viewability measurement firm Moat have voluntarily agreed to withdraw the claims each firm made during a patent infringement lawsuit brought by comScore last year. More

Publicis Acquires Data Mining Specialist ETO

Nov 7 2013

Advertising giant Publicis has acquired Lille and Paris-based customer relationship management agency ETO, enhancing its own CRM and data mining capabilities, while also expanding its reach in France and worldwide. More

OnePoint Global Opens in Amsterdam

Nov 7 2013

Mobile research technology firm OnePoint Global has opened an office in Amsterdam, where it has appointed former Ipsos EFM Head Otto Vroegop as Sales Director, Netherlands. Separately, the firm has hired past Ipsos MORI exec Ben Phillips as Sales Director, UK. More

GfK Echo to Offer 'Holistic' Customer Satisfaction View

Nov 7 2013

GfK has launched a customer experience management (CEM) solution called Echo, which captures real-time feedback and integrates it with transaction and other data and with user experience consultancy, to provide a 'holistic' view of customer satisfaction. More

Former Colleagues Launch Tribes Research

Nov 7 2013

Former Research Now and Verve execs Jo Winning and Kevin Goldberg have set up a full service online research agency called Tribes Research, based in Guildford, Surrey. More

App Analytics Firm Appboy Raises $7.6m

Nov 7 2013

App marketing and analytics firm Appboy has raised $7.6m in a Series A round of financing, which it will use to build its sales and marketing team and expand its product portfolio. More

Mitch Barns to Replace Calhoun as Nielsen CEO

Nov 6 2013

Nielsen is to promote Mitch Barns to the role of Chief Executive Officer from January 1st 2014, replacing David Calhoun who takes on the role of Executive Chairman. More

MRC Accredits Digital Element's Geolocation Data

Nov 6 2013

In the US, IP intelligence and geolocation solutions specialist Digital Element has received Media Rating Council (MRC) accreditation for the geographic location analysis provided by its NetAcuity platform. More

Environics Analytics to Buy Generation5

Nov 6 2013

Marketing services and data analytics firm Environics Analytics (EA) has agreed to acquire consumer intelligence firm Generation5 from its current owner Voltari Canada. Terms of the deal have not been disclosed. More

Funds for Emerging Market Survey Tool GeoPoll

Nov 6 2013

In the US, technology company Mobile Accord has launched a mobile survey platform called GeoPoll, which will gather real-time data from people in emerging markets. To fund the launch, the firm has raised $6.6m in a Series A financing round. More

Confirmit and Futurelab in CEM Partnership

Nov 6 2013

Online MR software company Confirmit has partnered with customer-centric consulting firm Futurelab, allowing both companies to offer an enhanced portfolio of customer experience management (CEM) services and solutions to businesses across Europe. More

Cardlytics Opens in New York

Nov 6 2013

Cardlytics - which offers technology to track consumer purchases and reward individuals according to their purchasing behavior - has opened a base in Manhattan and begun building a team there to support its agency clients. More

New Shopfront for Trendstream's GlobalWebIndex

Nov 6 2013

Technology trend consultancy Trendstream has introduced an 'Insight Store', giving individuals and companies access to data from its GlobalWebIndex usage study. More

PwC Buys Analytics and UX Specialist BGT

Nov 5 2013

In the US, management consultancy giant PwC has acquired Miami and Chicago-based interactive marketing agency BGT, which offers a range of analytics, strategy and user experience (UX) services. Terms of the deal were not disclosed. More

Former Toluna Exec Opens Sample Firm in Canada

Nov 5 2013

In Canada, former Toluna exec Gaurav Agarwal has opened a new company called WiseSample, with backing from Microsoft's Bizspark technology and support program. More

Agility Launches 'Affluent Consumer' Platform

Nov 5 2013

Singapore agency Agility Research & Strategy has launched a do-it-yourself online survey platform giving marketers access to more than seventeen million affluent and luxury goods consumers in thirteen markets around the world. More

Sperring Takes Senior Ops Role at Revelation

Nov 5 2013

US-based research tool developer Revelation Global has appointed former GfK Healthcare exec Jeff Sperring as Vice President of Business Operations. More

App Annie Adds Analytics Aggregator

Nov 5 2013

App store analytics firm App Annie has launched a platform helping publishers to aggregate their total ad spend and revenue from multiple ad networks into a single dashboard. More

B2B Influencer Targeting Platform Unveiled

Nov 5 2013

In the UK, software development lab Gumbyte has launched a 'social intelligence' platform called CrowdVu, to identify B2B influencers from their social media conversations, and segment these individuals by sector and region. More

xAd and Posterscope Launch OOH Mobile Re-Targeting

Nov 5 2013

Mobile advertising platform xAd and out-of-home (OOH) comms agency Posterscope have partnered to launch a new 'converged media' capability, which they say will enable the retargeting of consumers who have seen specific OOH ads with relevant mobile communications. More

Rapid Growth for UK's Join the Dots

Nov 4 2013

Manchester-based consumer research agency Join the Dots has moved to a new head office in the city, reporting £1 million of new client business and 20% growth in 2013. More

uSamp Hires Leader for Instant.ly

Nov 4 2013

Online sampling and technology company uSamp has appointed former Kraft Foods insight leader Karyn Hall as Vice President responsible for its Instant.ly online survey product. More

TNS Finds New APAC Operations Chief

Nov 4 2013

TNS has appointed Vishy Rajagopal S. as Regional Director, Operations for Asia Pacific. He was VP, Operations for TNS India for five years until 2009, and re-joins from Nielsen where he has served as regional Head of Data Acquisition for the Middle East, Africa & Pakistan, and South Asia. More

Rentrak Adds Innovation Leader

Nov 4 2013

TV and movie audience specialist Rentrak has added Caroline Horner to its senior team, as Senior Vice President of Product Innovation. She leaves GroupM where she was Managing Partner, Director of Advanced Segmentations and Analytics. More

Funds for Big Data Specialist Nutonian

Nov 4 2013

Cambridge, MA-based big data company Nutonian has raised $4m in a Series A round of financing, led by founding investor Atlas Venture. Nutonian will use the money to further develop and market its machine learning platform, Eureqa. More

Manthan Launches App Version of Retail Analytics Suite

Nov 4 2013

Bangalore-based Manthan Systems has unveiled its new retail analytics solution, ARC Mobile, which covers operations, merchandising, marketing and financial data. More

Facebook May Analyse Users' Browsing Habits

Nov 1 2013

Facebook is testing new web analytics technology which will study how users browse the site, uncover how long they hover their cursors over ads, and whether their newsfeeds are visible on their mobile phones. More

Paxata Wins Funds for Data Preparation Platform

Nov 1 2013

In California, analytics start-up Paxata has received $8m in a Series B funding round, which will support the launch of its self-service 'Adaptive Data Preparation' platform, through which users can prepare their raw data for ad hoc analysis. More

Spartz Raises $8m for Predictive Science Model

Nov 1 2013

Chicago-based digital media publisher Spartz has raised $8m in Series A investment, which it will use to launch a model that uses predictive science to measure the viral potential of web sites and apps. More

FTC Extends Deadline for Nielsen-Arbitron Feedback

Nov 1 2013

Following the recent seventeen-day shutdown of the US government, the Federal Trade Commission (FTC) is giving the public more time to comment on the 'consent agreement' for Nielsen's acquisition of Arbitron - even though the Commission approved the $1.26 billion deal a month ago. More

GfK Opens User Experience Lab in San Francisco

Oct 31 2013

GfK has opened a dedicated user experience (UX) research facility in San Francisco; the firm's third in the US and thirteenth globally. More

Quidco Debuts Shopper Research Panel

Oct 30 2013

In the UK, loyalty platform Quidco has teamed up with consumer data specialist Pureprofile, to launch an online market research panel called Quidco Opinions, combining transactional-level information with attitudinal, social media, and behavioural data. More

Orchidea Re-Launches with Online Panel Roll Out

Oct 29 2013

Gurgaon, India-based MR agency Orchidea Research has re-opened with new owners and with the launch of online panels in the US, Canada, UK, India, China, Japan, Korea, Brazil, Spain, France, and Germany. More

Market Track Buys Ad Tracking Firm

Oct 25 2013

In the US, retail promotion and pricing intelligence provider Market Track has acquired ad tracking specialist Competitrack from its founder Bob Moss. Terms of the deal were not disclosed. More

Ipsos Launches In-Store Facial Profiling

Oct 25 2013

In the UK, Ipsos Retail Performance has introduced new facial analysis technology called 'Shopper Profile', promising retailers a better understanding of the demographics and behaviour of their customers. More

Rochester Uni Commits $50m to Data Science Institute

Oct 25 2013

In the US, the University of Rochester has committed $50m to the creation of an Institute for Data Science, including the construction of a 'state-of-the-art' building in which to house it. More

Cvent to Hire 400 for New Fairfax County HQ

Oct 25 2013

Web-based software developer Cvent is investing $7m in a plan to relocate its Fairfax County headquarters to a new location next to the Greensborough Metro Station, where it says it will create 400 new jobs. More

Foresight Firm 4i Hires Four

Oct 25 2013

In the US, 'foresight analytics' specialist 4i has appointed four new executive members of staff, including former Nielsen leaders Nick Weber as a Director and Colin Hare as SVP and Leader of its Growth Solutions practice. More

MB Digital Debuts Mobile Shopping Tools

Oct 25 2013

Millward Brown Digital has introduced a suite of behavior-based mobile intelligence solutions, to provide new insights on how people use their mobile devices while shopping. More

WPP Reports Brighter Outlook for DIM

Oct 24 2013

WPP has reported third quarter revenue growth of 3.2% in its 'Data Investment Management' (DIM) businesses, to £617m, and growth of 2.6% to £1.8 billion for the first nine months of the year. More

In-Store Tracking Firms Sign Up to Code of Conduct

Oct 24 2013

In the US, a group of in-store tracking technology firms have agreed to abide by a 'code of conduct' which will ensure that consumers are given the opportunity to opt out before stores can track their movement via their mobile devices. More

Jim Follett Joins Prosper

Oct 24 2013

US analytics software firm Prosper Technologies has appointed former Authentic Response CEO Jim Follett as Strategic Advisor for its InsightCenter platform, which integrates data from various sources and helps users to predict markets and understand consumer segments. More

Datalogix Expands Colorado HQ

Oct 24 2013

US-based digital audience targeting specialist Datalogix is extending its Westminster, Colorado headquarters by 20,000 square feet, in order to accommodate new staff and future business growth. More

Nepa Hires David Brennan, Launches TV Concept Test Tool

Oct 24 2013

In the UK, brand tracking researcher Nepa has appointed media research veteran David Brennan as a Partner and shareholder, to coincide with the launch of a new product for evaluating early stage television programme concepts. More

Lexalytics Adds Mandarin Text Analysis

Oct 24 2013

US text mining software firm Lexalytics has introduced a Mandarin Chinese version of its proprietary text tool Salience Engine, which gauges the sentiment and tone of blogs to help customers understand and act on what's being said about them. More

Distimo Launches App Benchmarking Measure

Oct 24 2013

App store analytics firm Distimo has launched a tool to enable users to check the performance of their own and competing apps across any store. More

Negative Currency Impacts Ipsos Third Quarter

Oct 23 2013

Ipsos has announced a 5% drop in third quarter revenues to EUR 418m (Q2 2012: EUR 440m) - the result of a 6.8% negative currency effect. The decline was partly offset by 1.8% organic growth during the period. More

Nielsen Q3 Revenues Edge Upwards

Oct 23 2013

Nielsen has reported a 2.7% increase in third quarter revenue to $1.39 billion, the result of a 2.2% rise in the 'Buy' consumer research arm to $871m, and a 3.4% rise in the 'Watch' media research arm to $516m. More

Effective Measure Expands into Hong Kong

Oct 23 2013

Digital audience profiling and measurement provider Effective Measure is expanding into the Hong Kong market. More

New Incubator Targets Big Data Startups

Oct 23 2013

A group of Silicon Valley venture capitalists and data scientists have opened a new firm called Data Elite, to provide big data analytics startups with funding, along with mentoring support from a network of execs working at companies such as Facebook, Netflix and Zynga. More

Patrick Dodd Named MD of Nielsen China

Oct 23 2013

Patrick Dodd has been appointed as Managing Director of Nielsen China, based in Shanghai, with responsibility for all business activities across the region. More

Empathica Exec to Lead Mindshare Insights Team

Oct 23 2013

US-based customer feedback specialist Mindshare Technologies has named former Empathica exec Gary Edwards as Chief Customer Officer of the newly combined company, heading up both the Market Insights and Sales teams. More

Retail Analytics Firm Prism Skylabs Nabs $15m

Oct 23 2013

US retail analytics provider Prism Skylabs has secured a $15m Series B round of funding, which it says it will use to drive continued adoption of its products. More

Firms Face 100m Euro Fines for Flouting Data Privacy Rules

Oct 22 2013

Internet companies including Facebook, Google, and Yahoo! could face fines of up to EUR 100m (£84.8m) if they break consumer data protection rulings agreed by the EU Civil Liberties Committee yesterday. More

Deloitte Buys Data-Driven Social Media Agency

Oct 22 2013

Business advisory firm Deloitte has acquired data-driven digital and social media agency Banyan Branch, whose offer includes social media analytics and insights, community management, and digital creative. Terms of the deal were not disclosed. More

Nielsen Adds Experian Demographics to OCR

Oct 22 2013

Nielsen has partnered with data giant Experian Marketing Services to add additional demographic and lifestyle segments to its Online Campaign Ratings tool. Variables include estimated household income range, family size and education level. More

OnePoint Hires Huijboom to Build Global Sales Team

Oct 22 2013

Mobile research technology firm OnePoint Global has appointed Rob Huijboom as Chief Commercial Officer, to build and lead the firm's global sales team, and open eight new offices around the globe. More

Vision Critical Launches IdeaHub Co-Creation Tool

Oct 22 2013

Research community specialist Vision Critical has launched a co-creation tool called the IdeaHub, through which clients can tap into the ideas of customers, employees or other stakeholders for innovation and new product development. More

InfoScout Raises $5m and Launches Shopper Analytics

Oct 22 2013

Mobile-focused retail market research provider InfoScout has raised $5m in a Series A round of funding from dunnhumby Ventures, Bain Capital Ventures and Founder Collective. The company has also launched the public beta of its 'freemium' consumer shopping analytics service. More

InCrowd Expands Healthcare Platform

Oct 22 2013

Pharma researcher InCrowd has enhanced its 'crowd' of US and international healthcare professionals, accessible to clients for market research purposes, with the addition of pharmacists, dentists and veterinarians. More

SocialTouch Raises Product Development Funds

Oct 22 2013

In China, social media management firm SocialTouch has raised an undisclosed amount of Series C funding, which it will use for product and business development. More

AMAA Chooses comScore

Oct 21 2013

Australian audience body the AMAA has today announced the launch of its new audited web site measurement service, which will use comScore's Digital Analytix platform to provide a range of metrics for ad buyers and sellers. More

MRS Strengthens Code and Publishes Mobile Guidelines

Oct 21 2013

In the UK, the Market Research Society (MRS) has strengthened its Code of Conduct and issued new Mobile Research Guidelines, emphasizing privacy and data protection rights. More

Verve Promises Richer Surveys for Apple Users

Oct 21 2013

London-based MR community and panel specialist Verve has launched AllDevice, a suite of JavaScript tools to enhance respondent experience on... all devices - including iPhones and iPads, which don't support Flash. More

YouGov MENA Grows Dubai Team

Oct 21 2013

YouGov's Middle Eastern subsidiary has expanded its team in Dubai with five new staff, including Ali Draycott who joins as Commercial Director MENA. Also joining are quallies Milos Bugarcic and Hend Abdel Sattar, and quant researchers Isaac Thiga and Nidhi Sharma. More

MB Hires New Talent Chief

Oct 21 2013

Millward Brown has appointed Roger Li as Chief Talent Officer for the Africa, Middle-East and Asia-Pacific region, reporting to Adrian Gonzalez, the region's CEO and with a seat on its executive board. More

Canadian Launch for Millward Brown Qual Practice

Oct 21 2013

Millward Brown has officially launched its qualitative practice, Firefly Millward Brown, in Canada. More

MRA Makes 'Landmark Revision' to Standards Code

Oct 18 2013

In the US, the Marketing Research Association has made what it describes as a 'landmark revision' to its Code of Marketing Research Standards, by establishing 42 best practice principles designed to promote an ethical culture. More

Judge Scraps TRA/Kantar Patent Claim Decision

Oct 18 2013

In the US, the judge who threw out TRA's patent infringement lawsuit against Kantar has now ordered that decision to be withdrawn from the record. More

New Crowdsourcing Firm Intengo Launches

Oct 18 2013

In the US, full-service online research specialist Infosurv has launched a new company called Intengo, which uses crowdsourcing techniques to help clients develop new ideas and go-to-market strategies. More

Logicalis Launches Higher Education Analytics

Oct 18 2013

IT solutions and managed services provider Logicalis has launched a predictive analytics package called Student Analytics, to help UK universities and higher education establishments drive their student retention and engagement strategies. More

iModerate Makes Senior Hires in US

Oct 18 2013

US qual firm iModerate Research Technologies has appointed Umbria co-founder David Howlett as Senior Vice President, Innovation, while former Nielsen exec Chris Smith joins as Vice President of Sales. More

Collins Promoted to MD of Decrypt

Oct 18 2013

MR technology firm Decrypt, the UK arm of US-based Decipher Market Research, has promoted Richard Collins to the position of Managing Director in the London office. More

Lumi Mobile Joins 'Future Fifty' Mentoring Scheme

Oct 18 2013

London-based research technology firm Lumi Mobile has been selected as one of the first tech companies to join the government and private sector-backed 'Future Fifty' scheme, set up to support high growth companies in the UK. More

TNS Unveils Fast-Turnaround ConversionModel

Oct 17 2013

TNS has launched an 'express' version of its flagship ConversionModel brand equity tool, which it says will enable businesses to identify growth opportunities and build brand equity in a matter of hours. More

UK Trade Bodies Link for Social Media Measurement Study

Oct 17 2013

UK trade bodies the IPA, Marketing Society, and Market Research Society have launched the first stage of a cross-industry research initiative to study the role of social media, including how to measure its effectiveness and return on investment. More

nGage Labs to Open Analytics Innovation Center

Oct 17 2013

In the US, targeted mobile comms specialist nGage Labs is opening an Analytics Innovation Center in Little Rock, Arkansas, to develop new ways to utilize big data streams for delivery of real-time personalized digital experiences to shoppers. More

BI Firm Logi Analytics Secures $27.5m Funding

Oct 17 2013

In the US, business intelligence specialist Logi Analytics has closed a $27.5m round of funding, which it will use to support the launch of new products, further product development, and expansion into new geographical and vertical markets. More

Nielsen Launches Cross-Platform Ratings in UK

Oct 16 2013

Nielsen has officially rolled out its Cross-Platform Campaign Ratings tool in the UK, offering advertisers and agencies a means to integrate media planning and measurement across television and the Internet. More

Research Now Adds Geo-Location to Mobile Platform

Oct 16 2013

Research Now has released a new version of its Mobile platform, featuring its newly developed 'Relevant Movement' geo-location technology and integration of its Mobile Access Panel. More

CrowdGather Raises Funds, Settles Litigation

Oct 16 2013

US-based online community provider CrowdGather has raised the final $400k of a $1m Series B round of financing, and will use the proceeds as working capital and to launch a forum-based ad network in early 2014. The firm has also settled pending litigation. More

Infotools Promotes Murray to MD for Europe

Oct 16 2013

Data visualization company Infotools has promoted Ian Murray to the role of Managing Director for Europe, based in London. More

Anametrix Launches Analytics Tool for News / Media Firms

Oct 16 2013

Real-time marketing analytics provider Anametrix has introduced a multichannel segmentation and predictive analytics tool for media and publishing companies. More

Miaozhen Rolls Out Targeting Tool

Oct 16 2013

Chinese online ad technology company Miaozhen Systems has launched an ad serving system using geographic and demographic data to optimise campaigns, and featuring third-party tracking. More

Focus Pointe Buys Delve

Oct 15 2013

Data collection firm Focus Pointe Global (FPG) has acquired St Louis-based full service agency Delve from owner Bush O'Donnell Capital Partners, creating what it says is the 'largest focus group facilities company in the US'. Terms of the deal were not disclosed. More

Annual Revenue Up 8% at YouGov

Oct 15 2013

Online research and polling firm YouGov has reported an 8% rise in group revenue to £62.6m for the year ended 31 July 2013. UK, US and Middle East companies all saw substantial growth. More

Hall & Partners Rolls Out Global 'Storytelling' Team

Oct 15 2013

London-based brand and comms research specialist Hall & Partners has launched a Global Brand and Marketing team, to help client-facing staff translate big data insights into 'visually interesting' ways to share a client's story. More

Cint Appoints Nine to Support Global Expansion

Oct 15 2013

Stockholm-based panel exchange operator Cint has made nine appointments to support its global expansion plans. More

Foundry Forges Stronger Research & Planning Team

Oct 15 2013

Manchester, UK-based marcoms agency Foundry Communications has appointed former McCann strategist Julie Neilson to lead its Research & Planning division. The firm has also opened 'virtual offices' in Dundee and Birmingham, and affiliate offices in Europe, the US and Asia. More

KBC Unveils Social Media Mystery Shopping

Oct 15 2013

In the UK, digital communications analysis specialist KBC Media has launched a social media mystery shopping service called Intelligage. More

Havas Company Socialyse Names Global Head

Oct 15 2013

Séverin Naudet, who previously served as the Advisor to the French PM on Internet and multi-media issues, has been appointed Head of Havas-owned social media unit Socialyse, which creates measureable campaigns based on analysis of consumer data. More

Facebook Buys Mobile Data Specialist

Oct 14 2013

Facebook has agreed to acquire Israeli mobile data company Onavo, whose software helps app users and developers optimise their use of data, and whose Onavo Insights division is billed as 'the first mobile market intelligence service based on real engagement data'. Terms were not disclosed. More

CRE Finds Widening Error in TV Diary Samples

Oct 14 2013

In the US, the Nielsen-sponsored Council for Research Excellence says its recent study findings show random error in Nielsen diaries continues to grow, with the great majority of local broadcast and cable ratings falling outside the traditional 10% benchmark error range. More

Big Data Firm XL Marketing Buys Intela

Oct 14 2013

Big data-driven marketing and CRM firm XL Marketing Corp. has acquired the data and email services company Intela LLC , and will merge Intela's data and customer acquisition businesses with its own UK subsidiary, Virtuoso Advertising. More

GfK Plans More 'Holistic' Approach for Aus Radio System

Oct 14 2013

GfK has revealed details of its new measurement system for Commercial Radio Australia, to be known as AudienScope, which it says will introduce quarterly assessments of listeners' response to ads, emotional bonds with stations and motivations for listening. More

TRA Asks Judge in WPP Patent Case to Reconsider

Oct 14 2013

In the US, TRA has asked the judge who threw out the patent infringement part of its claim against Kantar to reconsider, claiming that she had granted its earlier request for an oral argument but then issued last week's summary judgment ruling before it had taken place. More

IBM to Buy Mobile Insights Firm The Now Factory

Oct 11 2013

IBM is to acquire Dublin-based company The Now Factory, which offers telecoms providers insights into how people use and interact with mobile services. Financial terms of the deal were not disclosed. More

Identified Hires Former Facebook Data Science Leader

Oct 11 2013

Former Facebook Data Science and Analytics Manager Mohammad Sabah has joined recruitment data and analytics company Identified, to lead its Data Science and Engineering teams. More

Guavus Names New CEO, Gears Up for Expansion

Oct 11 2013

Telecoms sector big data specialist Guavus has appointed Manish Goel as Chief Executive Officer, replacing Anukool Lakhina who will now help the company expand into additional markets. More

Acxiom Announces $600m Refinancing Deal

Oct 11 2013

Enterprise data and analytics firm Acxiom has announced a $600m refinancing initiative, which it plans to use to repay its existing $215m term loan and for other 'general corporate purposes'. More

Quester Adds Social Media Analytics

Oct 11 2013

In the US, linguistic research and technology specialist Quester has integrated social media listening functions with its language analytics services. More

Offerpop Launches Facebook Poll App

Oct 11 2013

New York-based social media marketing platform Offerpop has introduced an app through which marketers can launch mobile-ready polling campaigns on Facebook, in order to capture data about their 'fans'. More

SurveyMonkey Sells Off TrueSample Data Quality Arm

Oct 10 2013

DIY survey technology firm SurveyMonkey has agreed to sell off its online data quality arm TrueSample to a group of investors led by Five Peaks Capital Management. Terms of the deal have not been disclosed. More

Marsh to Lead TLE as Bateman Joins Telstra

Oct 10 2013

Australia-based custom research firm The Leading Edge (TLE) has appointed Nigel Marsh as Chairman, following the departure of Global CEO Andy Bateman, who is joining telecoms giant Telstra in the newly created position of Director of Segment Marketing. More

App Annie Rolls Out eBook Analytics Tool

Oct 10 2013

App store analytics firm App Annie has extended its offer to the book publishing sector, through the introduction of a service which enables authors and publishers to track and analyze their eBook sales and trends across the market. More

Opinion Leader Tracking Firm Pursway Nabs $7.2m

Oct 10 2013

Big data firm Pursway, which tracks the influence of opinion leaders on purchasing habits, has raised $7.2m in funding, earmarked for expansion and for speeding up product innovation. More

Cirro Secures $8m for Big Data Expansion

Oct 10 2013

In the US, big data analytics firm Cirro has raised $8m in a Series A round of funding, which it will use to expand its product development, sales, and marketing initiatives, and generally to scale its business. More

MRA Index Shows Research Industry On the Up

Oct 9 2013

The Research Industry Index (RII) - the Marketing Research Association's indicator of business activity in the profession in the US - has reached 100 for the first time since the fourth quarter of 2010, signalling growing optimism across the sector. More

Former Aegis Media CEO is New BARB Chairman

Oct 9 2013

Nigel Sharrocks, previously CEO of Aegis Media Global Brands, has joined UK TV ratings body BARB as Chairman, succeeding Nigel Walmsley who moves on after eleven years in the role. More

Socialbakers Expands to Russia with VK Partnership

Oct 9 2013

Czech-based social media monitoring firm Socialbakers Analytics has expanded to Russia through a partnership with social media platform VK, the country's 'second most visited site'. More

Nunwood Launches Fizz: Experience Management Platform

Oct 9 2013

Customer experience management specialist Nunwood has developed a new system called Fizz: Experience Management, which connects people in all parts of a business to real-time customer insights and alerts. More

Annik Relocates Founder to New York

Oct 9 2013

India-based MR technology and operations company Annik has transferred founder, President & CEO Rahul Sahgal from its HQ in Gurgaon to New York, as it looks to extend the firm's footprint in North America. More

OnePoint Global Plans Rapid Expansion

Oct 8 2013

Mobile research technology firm OnePoint Global has initiated a recruitment drive to fill 45 new positions in its Development and Innovation teams. The firm is also launching the OnePoint Global Innovation Centre (OPIC). More

Federated Sample's Fulcrum Goes Mobile

Oct 8 2013

US-based research technology firm Federated Sample has adapted its 'Fulcrum' sample management and exchange platform to work on almost any mobile device, matching respondents with the most appropriate surveys for their device type. More

FreshMinds Merges Research and Social Media Offering

Oct 8 2013

UK consultancy FreshMinds Research has merged with its sister social and digital agency FreshNetworks. The new innovation consultancy formed will be known simply as FreshMinds and will offer a combination of research, predictive data analytics and digital strategy services. More

Crowdsourcing Firm Targets Movie and TV Producers

Oct 8 2013

Trainee movie producer Peter Dickinson has launched a new crowdsourcing tool called WeGreenlight, which will enable consumers to vote on the movies and entertainment they want to see produced. More

SlimSurveys Debuts Site Survey Widget

Oct 8 2013

DIY mobile survey platform SlimSurveys has introduced a new 'widget' which can be added to web sites and used to run real-time customer surveys. More

Another STB Patent for Rentrak

Oct 8 2013

Multi-screen measurement firm Rentrak has been granted another US patent for a methodology which 'refines' television viewing measurement data from set-top-boxes (STBs). More

TRA Patent Claims Dismissed

Oct 7 2013

A US judge has thrown out the patent infringement part of TRA's claim against WPP firms including Kantar, over the companies' abortive merger talks and the subsequent launch of competing product RapidView. However, TRA's claims over breach of contract and breach of fiduciary duty continue. More

Millward Brown Launches Conversion Tracker

Oct 7 2013

Millward Brown Digital has launched Conversion Tracker, which it says allows marketers to see competitors' onsite activity 'like never before', as well as learning from top performers and isolating key issues affecting their own performance. More

Kantar Rolls Out Audience Data Service

Oct 7 2013

Kantar Media is launching Audience Advisor, which will use Return Path Data (RPD) from more than 1 million multichannel television subscribers to give second-by-second data on audiences, projectable to a national footprint of nearly 100 million households. More

IBM Buys Mobile Targeting Firm Xtify

Oct 4 2013

In the US, IBM has acquired mobile targeting specialist Xtify, enhancing its offering in the areas of campaign creation, personalized content, dynamic real-time segmentation, and analytics for all mobile devices and browsers. Terms of the deal were not disclosed. More

Tealium Launches Real-Time Audience Segmentation

Oct 4 2013

US web analytics specialist Tealium has launched a patent-pending platform called AudienceStream, to enable marketers to identify specific segments of their audiences in real-time. More

Mindshare Hires Former Omniture Comms Leader

Oct 4 2013

US-based customer feedback specialist Mindshare Technologies has hired former Omniture comms leader Kristi Knight for the new role of Chief Marketing Officer, leading the marketing team and guiding the direction of the company's global brand. More

Mopinion Debuts 'Customer Journey' Survey Tool

Oct 4 2013

Netherlands-based customer feedback specialist Mopinion has launched a new solution to help companies collect, analyse and act on direct feedback from customers as they move through their web sites. More

Federated Media Names Data Solutions Head

Oct 4 2013

In the US, online advertising network Federated Media Publishing has appointed Keith Fagan as Senior Vice President and General Manager of Data Solutions, with a remit to create custom and proprietary branded audience and content data segments. More

Bottlenose Launches Trend Intelligence 'Nerve Center'

Oct 4 2013

Trend intelligence firm Bottlenose has launched a tool called the Nerve Center, which combines massive data sets, natural language processing and statistical algorithms in order to spot relevant trends emerging across social media and business data. More

FourthWall and WPP Tie US TV Data Deal

Oct 3 2013

Set-top box viewing data provider FourthWall Media has partnered with WPP's data practice, The Data Alliance, to provide US television audience data to WPP agencies Kantar Media and KBM Group's i-Behavior. More

Phorm Launches Operations in China

Oct 3 2013

Online ad targeting specialist Phorm has officially launched operations in mainland China, and says it is already averaging 4.3 million users per day. More

Blueocean Debuts Seasonal Shopping Analytics

Oct 3 2013

In the US, consumer research and analytics firm Blueocean Market Intelligence has launched an event-based retail intelligence solution, to provide analysis of major seasonal shopping events. More

Q-Fi Launches Video-Based Data Collection Tool

Oct 3 2013

Canadian market research software development firm Q-FI Solutions has launched a new DIY software tool called VID-OE, which enables users to integrate video recordings into web surveys, web sites and online communities. More

High Street Data Used to Target Online Audiences

Oct 3 2013

Digital ad intelligence specialist Exponential Interactive has teamed up with WPP-owned behavioural targeting services firm I-Behavior, to help advertisers target consumers online based on their high street purchasing habits. More

Qualtrics Expands to Employee Feedback Market

Oct 3 2013

US-based Qualtrics, which provides software for DIY data collection and analysis, has moved into the employee insights market with the launch of a new tool it calls Qualtrics 360. More

Retail Analytics Firm Quri Nabs $10m

Oct 3 2013

San Francisco-based retail intelligence specialist Quri has raised $10m in a Series B round of funding, which it plans to use to meet growing demand for its in-store analytics. More

Arbitron Leaders 'to Leave' Post Nielsen Takeover

Oct 2 2013

Following the Nielsen acquisition, a number of Arbitron's execs are said to be leaving the company, including CFO Debra Delman. It is also rumoured that Arbitron CEO Sean Creamer will be leaving at the end of the year. More

Mindshare Raises Funds to Buy Empathica

Oct 2 2013

US-based customer feedback specialist Mindshare Technologies has raised an undisclosed amount of new capital, and used it to fund the acquisition of Canadian social media customer experience management (CEM) firm Empathica. More

Australian Advertisers Face Stats Gap After All

Oct 2 2013

Australia will have no official web visitor metrics for the month of October, with Nielsen stats ceasing as of this week and the replacement service resulting from the AMAA's tender not yet ready. More

Qualtrics Opens EMEA HQ in Dublin

Oct 2 2013

US-based Qualtrics, which provides software for DIY data collection and analysis, has expanded to Europe with the opening of an office in Dublin, Ireland. The firm has also confirmed plans to create 150 new jobs in the EMEA region within the next 36 months. More

Aegis Buys Russian Agency Traffic

Oct 2 2013

Global marcoms group Aegis Media has acquired Russian digital agency Traffic, whose range of services includes web and app development, social media marketing, media planning and buying, research, and analytics. More

Susan Whiting to Retire

Oct 1 2013

Nielsen has announced that Vice Chair Susan D. Whiting has decided to retire at the end of 2013, after thirty-five years with the company. More

Privacy: NebuAd Partner Cleared, Google Case to Proceed

Oct 1 2013

In the US, one of the remaining class action suits against ISPs who partnered ad targeting company NebuAd back in 2008 has been dismissed by an Illinois federal judge. Google, however, didn't fare so well with an attempt to dismiss claims over its Gmail scanning activity. More

Nielsen Arbitron Deal Done

Sep 30 2013

Nielsen has announced the successful completion of its acquisition of Arbitron, which was finally cleared by the FTC a week ago. Arbitron becomes Nielsen Audio and will be integrated into Nielsen's US Watch business segment. More

Research Now Debuts 'Behaviorally Targeted Surveys'

Sep 30 2013

Panel and data collection pioneer Research Now is given clients the option of targeting members of its US research panel based on their online behavior, rather than / in addition to their answers to survey questions. More

UK Body Brings Clients and Agencies Together

Sep 30 2013

In the UK, MR training and consultancy organisation Insight Management Academy has launched the 'Agency Group', an initiative offering members workshops, assessments and the chance to 'work closely with major clients'. More

Infotools Expands in Latin America

Sep 30 2013

New Zealand-based Infotools, which helps clients build MR findings into a 'Knowledge Bank' with services including data harmonisation and visualization solutions, is moving its Buenos Aires, Argentina offices to larger offices to service increased business in neighbouring Brazil. More

Verve Hires Boost Qual Expertise

Sep 30 2013

London-based research community and panel firm Verve has expanded its qual team with three specialist senior hires - Richie Jones, Tim Martin and Lisa Chautard, bolstering both its digital and face to face skills base. More

Potentiate Hires Ooi to Lead New Malaysian Office

Sep 30 2013

Data intelligence and technology company Potentiate Australia has opened an office in Malaysia, and appointed Nielsen veteran Barry Ooi as its Managing Director. More

Phorm Confident as Turkish Operation Gathers Pace

Sep 27 2013

ISP-level ad targeting pioneer Phorm has announced 'strong sustained growth in revenue and other KPIs', based on its Turkish operations. More

Closer Ties for TiVo and dunnhumbyUSA

Sep 27 2013

DVR and TV viewing data pioneer TiVo Research and Analytics, Inc. (TRA) has extended its two-year relationship with dunnhumbyUSA, signing an exclusive partnership agreement further integrating the firms' grocery purchasing and television audience data. More

New Leader for comScore in Australia and NZ

Sep 27 2013

Lachlane Brahe, currently Commercial Director of Digital at MCM Media, is to take over from Amy Weinberger as leader of the Australian and NZ operations of online measurement giant comScore, reports suggest. More

Two New US Offices for Dapresy

Sep 27 2013

Stockholm-based presentation software specialist Dapresy has opened two US offices, in Boston and San Francisco. More

TNS Ups Stake in Automotive Data Firm Enprecis

Sep 26 2013

TNS has made a further substantial investment in automotive customer experience specialist Enprecis Inc., which will now become the key technology provider underpinning its own automotive data management. More

Vision Critical Launches Mobile Forum Product

Sep 26 2013

Research community and survey technology specialist Vision Critical has launched a new product, Mobile Discussion Forums, offering integrated mobile qual and quant research options in one tool. More

US Patent for FourthWall STB Targeting Technology

Sep 26 2013

Cable set-top box (STB) viewing data specialist FourthWall Media has been granted a patent for its broadband device personalization technology, which stores individual viewer profile data on consumers' television or mobile device, for future use in advertising and content delivery. More

Harpeth Marketing Launches Business Planning Course

Sep 26 2013

MR industry marketing and sales consultancy Harpeth has launched the M|R Marketing Workshop, an online educational program for agency owners, senior execs and independent research consultants. More

Blueocean Hires Client Developer

Sep 26 2013

Research and analytics firm Blueocean MI, part of the Cross-Tab group, has hired Shannon McGuire as Vice President of Client Development. More

KeyMetric Debuts Online / Off-line Tracker

Sep 26 2013

US-based digital analytics firm KeyMetric has released Smart Data, a tool providing conversion and call analytics software for the Yahoo! Bing Network & Bing Ads. More

GfK Invests in IP Video Data Firm Genius

Sep 25 2013

GfK has announced a strategic investment in Genius Digital, giving its clients access to the firm's technology for collecting and acting upon customer data from IP-enabled video devices. More

FICO Looops in with ERN

Sep 25 2013

US-based predictive analytics and decision management software firm FICO has announced a partnership with UK company ERN, creator of the real-time big data platform Looop, to offer clients the ability to run highly personalized marketing based on individual consumer needs and preferences. More

Kantar Media Rolls Out TV Audience Data App

Sep 25 2013

Kantar Media is rolling out an app version of its InfoSys+ TV audience analysis service, allowing broadcast audience data to be viewed on mobile devices. More

Confirmit Combines UK Teams in New London Office

Sep 25 2013

Online MR software pioneer Confirmit has moved its EMEA headquarters to the landmark Blue Fin building on London's South Bank, where it will combine staff from its existing City of London and Guildford offices. More

Patent for Rentrak System Adjusting TV Data

Sep 25 2013

Multi-screen measurement firm Rentrak has been granted a patent by the U.S. Patent and Trademark Office for a method it says statistically adjusts big data from set-top boxes and other transaction data, removing bias. More

dunnhumby Launches Retail Data VC Fund

Sep 24 2013

Retail analytics giant dunnhumby has launched a seed-stage investment fund, dunnhumby Ventures, focusing on innovations in retail technology. The fund will support those 'embracing data for innovations along the consumer's path to purchase'. More

Acxiom Aims for Big Data Game Changer

Sep 24 2013

Analytics software firm Acxiom has launched the Audience Operating System (AOS), a tool helping marketers to connect disparate data sources in order to profile and target consumers. More

ShopperTrak Brings in New EMEA CEO

Sep 24 2013

US-based in-store analytics firm ShopperTrak Corporation has appointed Bill McCarthy, previously CTO at the company's Chicago headquarters, as CEO of its EMEA operations. Current EMEA head Todd Starcevich returns to Chicago for the newly created role of head of the global mall division. More

Nebu and Cint Integrate Systems

Sep 24 2013

Panel exchange operator Cint and research software specialist Nebu have announced a partnership, integrating Cint's Link system with Nebu's offering to give the latter's clients automatic access to the former's 10 million double opt-in OpinionHUB respondents, in 57 countries. More

Decipher's Beacon Carried into Germany

Sep 24 2013

Decrypt, the UK-based wing of US research technology firm Decipher, has announced an agreement with German MR IT solutions provider datab, to distribute the Beacon survey and reporting platform in Germany, Austria and Switzerland. More

Funds for Big Data Firm Recommind

Sep 24 2013

San Francisco-based information management and analysis software firm Recommind has received $15m in funding from SAP Ventures, and will use the money to develop its CORE technology platform and expand into new markets. More

Vision One Debuts Emotional Response Tool

Sep 24 2013

UK-based agency Vision One has launched AdProbe, which measures the performance of advertising (including TV and radio) against seven emotional triggers, linking them via an 'E-index' score to purchase intentions and overall ad effectiveness. More

AIP Adds Australia to APAC Omnibus

Sep 24 2013

AIP Corporation, headquartered in Tokyo, has added Australia to its twice monthly Asia Omnibus Online product, which currently runs across 12 Asian countries. More

Nielsen Arbitron Deal Cleared

Sep 23 2013

The FTC has announced it has reached an agreement with Nielsen, allowing the latter's acquisition of Arbitron to go through, with a condition safeguarding Arbitron's September 2012 cross-platform project with comScore and broadcaster ESPN. More

New Name, New Product for Social Media Analyst Whit.li

Sep 23 2013

US-based social media analyst Whit.li has been renamed Mattr and has announced an enhanced platform offering audience segmentation by personality, demographics and interests. More

NY Office for Netquest

Sep 23 2013

Iberian and Latin American online panel specialist Netquest has opened a subsidiary in New York, and appointed Cristián Enríquez to lead business development for it. More

Monetate Taps BlueKai Data for Segmentation Offer

Sep 23 2013

Web personalisation software provider Monetate has launched a micro-segmentation service called LiveAudience, powered by the audience data and data management platforms of BlueKai. More

StrikeAd Closes $7m Funding Round

Sep 23 2013

Mobile advertising firm StrikeAd, which uses real-time behaviour-tracking and geo-targeting to optimize delivery of ads, has raised $7m in a funding round. More

Funds for Social Media Tracker Unmetric

Sep 23 2013

New York-based social media intelligence firm Unmetric has won $5.5m in a second round of funding, which it will use to develop its sales force, expand geographically and add more social media channels to its coverage. More

Strong First Half for BrainJuicer

Sep 20 2013

Leading edge UK-based agency BrainJuicer has announced Interim Results for the six months ended 30th June, with revenue up 4% to £10.8m, and operating profit up 81% to £1.3m. More

Nielsen Arbitron Approval Pending?

Sep 20 2013

Speculation in the papers suggests that Nielsen's $1.3bn merger with Arbitron could finally get approval today from the FTC, perhaps with an agreement to license technology to comScore. However, at time of going to press, nothing further has been announced. More

Google Contemplates an End to Cookies

Sep 20 2013

Google is looking at a system which would replace 'cookies' with a system of anonymous identifiers for individual consumers, according to an official of the company. More

TIBCO Buys Mobile Intelligence Firm Extended Results

Sep 20 2013

Palo Alto, California-based cloud software developer TIBCO has acquired mobile business intelligence software firm Extended Results. Terms of the deal were not disclosed. More

Ipsos Kicks Off 'Patient Journey' Studies

Sep 20 2013

Ipsos Healthcare has launched a range of 'syndicated patient journey studies', giving a holistic view of the end-to-end patient experience including the whole buying process. The first to launch is 'OncoJourney'. More

Facebook Tool Links Ads with In-Store Sales

Sep 20 2013

Facebook has launched a tool to help telecoms carriers and operators to measure the success of their advertising on the social network. The product links sales, including those in stores, with ad impressions served. More

SSI Rolls Out QuickThoughts in Europe and Japan

Sep 20 2013

Sampling and data collection firm SSI has rolled out its QuickThoughts mobile app in France, Germany, Japan, the Netherlands and the UK, and says 'at least ten' more countries will follow before the end of the year. More

Brandwatch Debuts Social Media Tool

Sep 20 2013

UK-based social media analytics provider Brandwatch has introduced a tool called Vizia, providing visual displays of real-time social media data on multiple screens, including smartphones and tablets. More

Yoder Leaves Webtrends CEO Role

Sep 19 2013

Online analytics pioneer Webtrends has named David Mitchell as Chief Executive Officer, replacing Alex Yoder who has left the company for reasons as yet unclear. More

Splunk to Buy Mobile Device Analyst BugSense

Sep 19 2013

US analytics software company Splunk is to acquire BugSense, which enables users to analyze data from hundreds of millions of mobile devices through its cloud platform. Terms of the deal were not disclosed. More

Toluna Launches SampleXpress DIY Platform

Sep 19 2013

Online panel community and survey technology provider Toluna has launched a DIY sampling platform called SampleXpress, which it says enables clients to select their own survey respondents, assess price, and launch and manage projects from their office or their home. More

Mu Sigma to Hire 300 for New Big Data Center

Sep 19 2013

Decision science and data analytics firm Mu Sigma is to open a big data center in Austin, Texas, where it plans to hire up to 300 full-time decision scientists and support staff. More

E-Tabs Launches 'Graphique' Ad Hoc Charting Tool

Sep 19 2013

London-based research software firm E-Tabs has launched a new ad hoc charting tool called Graphique, which it says enables instant visualization of research data, with full editable outputs available in PowerPoint. More

WPP's Xaxis Hires MD for Germany

Sep 19 2013

WPP-owned Xaxis - which links the group's ad buying technologies with a proprietary database containing 'the world's largest pool of audience profiles' - has appointed former Microsoft leader Christian Wilkens as Managing Director for Germany. More

Engage and Bonamy Finch Debut Evaluation Tool

Sep 19 2013

UK MR agencies Engage Research and Bonamy Finch have partnered to introduce a proprietary approach called 'EvolveScope', through which brands can evaluate new ideas, claims or packs prior to launch. More

App Annie Adds Another $15m

Sep 19 2013

App store analytics firm App Annie has raised $15m in Series C funding, which it will use to grow its sales and marketing teams in San Francisco, expand its global offices across Asia and Europe, and accelerate its product development program. More

Civicom Launches Mobile Mystery Shopping Tool

Sep 19 2013

In the US, Civicom Marketing Research has launched a new tool called ShopTalk, to enable mystery shoppers to collect user-generated content through their mobile devices. More

Global MR Turnover Climbs 3.2% to $39 Billion

Sep 18 2013

Global MR industry turnover grew by 3.2% to $39.1 billion in 2012, according to ESOMAR's latest Global Market Research Report. During the year, strong performance was seen in Asia Pacific, Africa and Latin America, countering 'sluggish' performances elsewhere. More

Cello Reports 14% First Half Revenue Rise

Sep 18 2013

Insight and marketing group Cello has reported a 14.3% revenue rise to £71.5m for the six months to 30th June 2013, up from £62.6m in the prior year period. Gross profit increased 7.9% to £34.4m. More

Clarabridge Announces Latin American Push

Sep 18 2013

US-based text analytics specialist Clarabridge has expanded its operations into Latin America, with the establishment of a team focused on Brazil, Mexico, Argentina, Colombia, Peru and Chile. More

ITV Hires Google's Speake for Marketing / MR Role

Sep 18 2013

UK broadcaster ITV has appointed former Google UK and Ireland Strategic Marketing Director Sarah Speake as Director of Commercial Marketing and Research. She will replace Paul Gilshan who left earlier in the year to join Freesat. More

Kantar and I-Behavior Launch Targeting Service

Sep 18 2013

Kantar Media has teamed up with audience targeting specialist I-Behavior to develop a service called Ad-Vantage, allowing advertisers to reach specifically defined consumer groups online. More

Nunwood Client Wins Fuel Recruitment Drive

Sep 18 2013

Customer experience management consultancy Nunwood has appointed twelve new members of staff at its London and Sydney offices, on the back of several new business wins from clients including British Airways and the Post Office in the UK and Suncorp Bank & Insurance in Australia. More

Crimtan Adds Geolocation Targeting Technology

Sep 18 2013

UK-based ad technology company Crimtan has integrated Digital Element's IP geolocation intelligence technology into its RAMP360 platform, to enable geographic targeting of online advertising at zip/post code level. More

IMS Health Strikes African Deal

Sep 17 2013

IMS Health has partnered with the Life Sciences division of BroadReach Healthcare, to offer advisory services, commercial solutions and market measurement for life sciences clients operating in Africa. More

QSR Links NVivo with SurveyMonkey

Sep 17 2013

Australian firm QSR International has combined its flagship qual research software NVivo with SurveyMonkey's DIY research tool, which it says will make it easier for individuals to collect, organize, understand and report on open-ended survey responses. More

Nielsen Unveils its First Consumer Trends App

Sep 16 2013

Nielsen has launched a mobile app for consumers, to provide information about 'what's hot' across a number of categories such as TV shows, music, movies, books and video games, as well as consumer products like cosmetics, candy and beer. More

Ipsos Names Leader for Audience Measurement Group

Sep 16 2013

Ipsos has appointed Evan Borak as Senior Vice President of its media, content and technology division Ipsos MediaCT in the US, and Head of its Audience Measurement Group (AMG). More

Adobe Digital Publishing Gets AAM Thumbs Up

Sep 16 2013

Adobe's Digital Publishing Suite (DPS) has become the first software of its kind to be certified by the AAM (Alliance for Audited Media), which indicates that it 'accurately measures key reader engagement metrics'. More

Research Now Hires May for Australia/NZ Push

Sep 16 2013

Panel firm Research Now has appointed Elizabeth May as Vice President of Client Development in its Sydney office, where she will be responsible for leading client development teams across both Australia and New Zealand. More

Critical Mix Buys SurveyMonkey's ZoomPanel

Sep 12 2013

US sampling and data collection provider Critical Mix has acquired SurveyMonkey's ZoomPanel community, and will combine it with its own online panel sample in the US, UK, France, Canada and Australia. Terms of the deal were not disclosed. More

O&M Takes Stake in Indian Tech Firm PennyWise

Sep 12 2013

WPP-owned marcoms network Ogilvy & Mather is to acquire a majority stake in Indian digital tech firm PennyWise, which offers a range of software and services for mobile app development; social media monitoring; SEO; analytics and business intelligence. More

Advanced Modeling Used for New Election Forecasting Tool

Sep 12 2013

In the US, data consulting company ContributionLink has launched an election forecasting tool called DecisionLink, which uses historical political information, advanced modeling techniques and data science to predict the likelihood of potential outcomes in elections. More

SAP Announces Plans to Buy KXEN

Sep 12 2013

Enterprise software giant SAP has announced its intention to buy predictive analytics specialist KXEN, as it looks to build up and automate its own big data analysis offering. Terms of the deal have not been disclosed. More

Datalogix Opens Chicago Office

Sep 12 2013

US-based digital audience targeting specialist Datalogix has opened an office in Chicago, to support growth in its consumer products business, which it says has tripled in size in the last year. At the new office, the firm has appointed former Google, Yahoo! and Gannett execs. More

Fiserve Launches Financial Sector Modeling Service

Sep 12 2013

Financial services technology firm Fiserv has introduced a predictive modeling solution providing a view of a customer relationship based on their account-level data, online and mobile banking activity, and debit card and electronic bill-paying habits. More

Versium Raises $2.5m for Predictive Scoring Tech

Sep 12 2013

US technology firm Versium has raised $2.5m in investment funding, which it will use to drive the roll-out of its predictive analytics scoring technology. More

Text Analytics Firm Clarabridge Raises $80m

Sep 11 2013

US text analytics specialist Clarabridge has completed an $80m equity investment, which it plans to use to further expand its global operations, drive product innovation and grow its employee base. More

Lotame Opens Singapore Office

Sep 11 2013

US-based web analytics and behavioral targeting firm Lotame has opened an office in Singapore and appointed Mathew Ward as MD of the Asia Pacific region. More

Digitaria Hires Midwest Analytics Leader

Sep 11 2013

WPP-owned marketing and technology company Digitaria has appointed Eden Tsehaye to lead the Analytics team at its Minneapolis office. More

Social Media Analyst GraphDive Gets $2m

Sep 11 2013

In the US, social media analytics and personalization platform GraphDive has closed a $2m round of funding. More

STW Buys Majority of Australia's Colmar Brunton

Sep 10 2013

Marcoms group STW has acquired a majority stake in Colmar Brunton Australia, the country's largest independently owned market research agency. The amount of the investment was not disclosed. More

eBay Buys Price Forecasting Firm Decide.com

Sep 10 2013

In the US, online auction giant eBay has acquired price forecasting and shopping research company Decide.com for an undisclosed sum. More

Schlesinger Ramps Up European Leadership Team

Sep 10 2013

US-based fieldwork group Schlesinger Associates has created two new senior roles in Europe: Eric Nalpas becomes overall Managing Director, and James Sallows Managing Director of its online data collection arm Schlesinger Interactive. More

IDG Veteran Bob Carrigan Named D&B Chief Exec

Sep 10 2013

Bob Carrigan, the former CEO of media, events and research group IDG Communications Worldwide, has been appointed President and CEO of business information provider D&B (Dun and Bradstreet) from October 7, replacing Sara Mathew who is soon to retire. More

Mass Relevance to Tap Facebook Chat for Advertisers

Sep 10 2013

Facebook has partnered with social media insight provider Mass Relevance to enable media companies to tap into real-time Facebook conversations relating to specific topics. More

SurveyMonkey Adds HIPAA Patient Privacy

Sep 10 2013

DIY online survey firm SurveyMonkey is introducing features that will enable US healthcare providers who use its software to collect sensitive patient feedback to comply with the HIPPA (Health Insurance Portability & Accountability Act). More

Dub Adds New Languages to Online Platform

Sep 10 2013

London-based online research software and services provider Dub has added a number of new languages to its web and mobile platforms including Mandarin, Turkish, Polish, French, Spanish, Portuguese, Bahasa Indonesia, Japanese, Urdu and Hindi. More

Annik Launches In-Store 'Rapid Insights'

Sep 10 2013

India-based MR technology and operations company Annik has launched a solution called 'Rapid Insights' to enable retailers to gather and respond to in-store customer feedback in real-time. More

Combined Nielsen / Arbitron May Have to License Tech

Sep 9 2013

Nielsen is said to be in negotiations with the US Federal Trade Commission (FTC) regarding its acquisition of ratings giant Arbitron, with talks centering around a concession involving the combined company licensing measurement technology to rival comScore and other parties. More

Cicero Buys PR Tracking Specialist Yatterbox

Sep 9 2013

In the UK, financial sector corporate affairs and public policy consultancy Cicero Group has acquired political comment monitoring service Yatterbox. Exact terms of the deal, which value Yatterbox at a 'significant six-figure sum', were not disclosed. More

BlueKai Opens First Office Outside US

Sep 9 2013

Online data exchange BlueKai has opened a new office in London, and appointed former Microsoft exec Zuzanna Gierlinska to lead its European expansion as Managing Director. More

Decipher and Federated Sample Link for 'Total' Solution

Sep 9 2013

In the US, research technology firms Decipher and Federated Sample have combined their Beacon and Fulcrum market research platforms, in order to launch a solution which 'addresses the entire research process'. More

WPP's Rockfish Sets Up Digital CRM Arm

Sep 9 2013

In the US, WPP-owned full-service digital agency Rockfish has launched a Digital CRM practice, offering clients help in using big data to respond to customers with relevant content via the most appropriate device. More

InCrowd Launches DIY Package

Sep 9 2013

US-based InCrowd, which provides real-time market intelligence to the pharmaceutical industry, has launched a DIY product called InCrowd Answers. More

Roy Morgan Research Slams emma Giveaway

Sep 6 2013

In Australia, audience measurement firm Roy Morgan Research has hit out at industry body The Newspaper Works' plans to offer its new emma newspaper and magazine readership survey free for the next 12 months, describing the move as 'predatory pricing'. More

Nepa Rolls Out 'LondonViews' Consumer Panel

Sep 6 2013

Brand tracking researcher Nepa has built a consumer panel for the London Evening Standard, allowing Londoners to air their views on events and issues affecting their lives in the capital. More

Trueffect Moves HQ to Prepare for Growth

Sep 6 2013

US targeting and media measurement platform Trueffect is moving to new corporate headquarters between Denver and Boulder, which will more than double its operating space in preparation for forthcoming recruitment. More

Verve Brings Back Garcia for Recruitment Drive

Sep 6 2013

Ana Garcia has returned to London-based research panel and online community specialist Verve as Associate Director of Team, with a remit to bring staff recruitment in-house. The firm has also hired five new employees. More

MRops Hires Meijer for Global COO Role

Sep 6 2013

US-based data collection agency MRops has hired former TNS exec Wander Meijer for the newly created role of Global Chief Operating Officer, based in the firm's Hong Kong office. More

Senior Hires for ORC International

Sep 6 2013

In New York, customer and employee satisfaction specialist ORC International has hired Jeff Cox as Senior Vice President of US Business Development, and Richard Catrone as Executive Vice President of Global Operations. More

BoostCTR Gets $8m for Crowdsourced Ad Optimization

Sep 6 2013

In the US, ad optimization specialist BoostCTR has raised $8m in Series B funding. The funds will help to extend the firm's proprietary Boost Method, which uses crowdsourcing and split-testing to help businesses find the most effective words and images for their targeted ads. More

TNS Retains $85m Standard Eurobarometer Study

Sep 5 2013

TNS has been retained for The European Commission's $85m framework contract to deliver the Standard Eurobarometer studies for the next four years, seeing off competition from Ipsos, Gallup and GfK. More

ONS Floats Options for UK Census Replacement

Sep 5 2013

The UK's Office for National Statistics (ONS) has proposed two money-saving options to replace the ten-year paper-based UK Census - either moving it online, or using existing administrative data combined with a 'rolling' annual survey conducted among 4% of the population. More

CIMM Partners for Video Coding Standard

Sep 5 2013

In the US, the Coalition for Innovative Media Measurement (CIMM) and the Society for Motion Picture and Television Engineers (SMPTE) are working together to create an industry standard for tracking advertising and content across TV, broadband and mobile video. More

Idaho Office for SurveyHealthCare

Sep 5 2013

In the US, sample and data collection company SurveyHealthCare has opened a new office in Pocatello, Idaho, adding to its existing presence in New York. More

IRI Buys Retail Scan Business Aztec from Aegis

Sep 4 2013

Retail data giant Information Resources, Inc. (IRI) has acquired Aegis-owned retail information and scan-data business Aztec for an undisclosed sum. More

Evalueserve Opens In Dubai

Sep 4 2013

Research and analytics firm Evalueserve has opened an office in Dubai, through which it will serve clients across the Gulf Cooperation Council (GCC) region. More

Splunk Revenue Rises; IPO Costs Add to Net Loss

Sep 4 2013

US analytics software company Splunk has reported a 50% increase in fiscal second quarter 2014 revenue to $66.9m from $44.5m in the prior year period. Q2 net loss increased to $13.7m from $4.6m a year previously, due in part to one-time IPO-related charges. More

Lithium Raises $50m Pre-IPO Funds

Sep 4 2013

US-based social media solutions firm Lithium Technologies has raised $50m in pre-IPO 'mezzanine' financing, which it will use to further advance its technology platform, expand its global presence, and make 'strategic' growth-related acquisitions. More

Jeffrey to Lead US Expansion for Salience Insight

Sep 3 2013

Dubai-based media measurement specialist Salience Insight has appointed Angie Jeffrey as US Managing Director, to act as the main point of contact for clients in the States, while helping develop and expand the company's US offer, including social media monitoring and evaluation. More

Semantic Analysis Firm Parse.ly Raises $5m

Sep 3 2013

Web content analytics specialist Parse.ly has closed a $5m Series A round of funding, which it will use to extend its semantic data analytics platform. More

GridGlo Gets Funds and Rebrands

Sep 3 2013

In the US, analytics and forecasting firm GridGlo has raised $1.3m in new capital, and rebranded under the name TROVE Predictive Data Science. More

Arbitron Buy: Nielsen Agrees to Another Extension

Sep 2 2013

Nielsen has once agreed to extend the period for regulatory review of the Arbitron transaction, into September - but continues to stress that it is 'confident in the ultimate outcome'. More

Software AG Buys Visual Analytics Firm JackBe

Sep 2 2013

German firm Software AG, which provides big data, integration and business process technologies, has announced the acquisition of US-based real-time visual analytics provider JackBe Corporation, and says it will shortly launch a new platform making use of JackBe's technology. Terms were not disclosed. More

Australia's September Stats Saved by Nielsen Offer

Sep 2 2013

Nielsen has struck a last-minute deal with the Audited Media Association of Australia to ensure publishers and advertisers do not face a month without audited circulation statistics, according to reports. More

LASAA Debuts Outdoor Audience Measure in Nigeria

Sep 2 2013

A pioneering outdoor audience measurement system has kicked off in Lagos State in Nigeria, billed as the first survey in West Africa to line up outdoor with radio, TV and press ratings. More

WPP Buys Into Candyspace

Sep 2 2013

WPP subsidiary tenthavenue has acquired a minority interest in UK-based multi-platform agency Candyspace Media Ltd, whose services include user experience, testing, analytics and project management. More

SourceHOV Launches Analytics Division

Sep 2 2013

Transaction processing and analytics provider SourceHOV has launched a new business unit, Alpha Analytics, which will combine analysis, business intelligence and data science to help clients improve their ROI on analytics spend. Mark Pitts will lead the new division. More

Location Data Solutions Merged

Aug 30 2013

In Canada, business information firm APOS has sold its Location Intelligence Solutions (LIS) division to Galigeo, a firm which combines location-related data with business information. Terms of the deal were not disclosed. More

Verint Debuts 'Voice of the Employee' Solution

Aug 30 2013

New York-based speech and text analytics specialist Verint - which owns survey management software firm Vovici - has introduced an employee survey and engagement solution, 'Voice of the Employee' (VoE). More

More VC Funds Feed Belly

Aug 30 2013

Customer loyalty and marketing platform Belly has secured another slice of venture capital financing, in the form of $12.1m of Series B-1 investment, which it will use to expand its core product offering. More

Senior Research Moves at Telemundo

Aug 30 2013

In New York, Spanish-language broadcast network Telemundo Media has promoted Yatisha Bothwell to VP, Insights and Strategy, and appointed Latha Sarathy as Vice President of its Media Digital Research division. More

Retention Science Gets Funds for Big Data Expansion

Aug 30 2013

In the US, big data specialist Retention Science has raised $750k in new funding, adding to the $1.3m it received in a seed round last year. More

WPP's 'DIM' Division Reports 2.1% Revenue Rise

Aug 29 2013

Marcoms giant WPP has reported a 2.1% increase in second quarter revenue in its 'Data Investment Management' (DIM) arm, previously known as the Consumer Insight division. The total figure of £651m reflects growth in all regions except the UK and Western Europe. More

Cardlytics Expands to Europe with Lloyds Deal

Aug 29 2013

US-based Cardlytics - which offers technology to track consumer purchases and reward individuals accordingly - has launched in Europe through a partnership with the UK's Lloyds Banking Group. More

Twitter Buys TV Chat Analytics Specialist Trendrr

Aug 29 2013

Twitter has acquired 'social TV' analytics firm Trendrr, as it looks to exploit business opportunities from analysing and promoting real-time conversations around TV programs. Terms of the deal were not disclosed. More

Ugam Solutions Opens Bangalore Office

Aug 29 2013

Retail analytics firm Ugam Solutions has opened a new office in Bangalore, from where it will continue its investments in project management, big data and other analytics technologies. More

trueAnthem Raises $2.6m for Influencer Analysis

Aug 29 2013

Social media analytics company trueAnthem has raised $2.6m in private funding for use in extending its technology, which identifies and analyzes social media influence and helps clients track their viral content. More

comScore Unveils m-Commerce Measures

Aug 28 2013

Digital measurement specialist comScore has introduced an enhanced service to track US mobile commerce (m-commerce) sales - whether via smartphones or tablets - and analyse by product category and leading individual retailer. More

Chime Insight Arm Reports 'Strong' Half Year

Aug 28 2013

Marcoms group Chime has reported a 'strong' half year for its CIE (Insight & Engagement) arm, with operating profit up 33% to £1.2m, compared with £0.7m in the first six months of 2012. Reported revenue of £5.35m for the division is almost unchanged from H1 2012. More

Pulse and Partners to Launch Big Data Centre

Aug 28 2013

Pulse Group's big data unit Pulsate has partnered with technology giants Dell and Intel and statistical software specialist Revolution Analytics, to set up a Big Data Solutions Centre, which will pool big data expertise from the four companies. More

Drawbridge Hires McNutt to Lead Marketing

Aug 28 2013

In the US, mobile targeting and retargeting specialist Drawbridge has appointed former BrightRoll research leader Daryl McNutt to lead its marketing strategy. More

Civicom Launches Text Analysis Service

Aug 28 2013

Connecticut, US-based Civicom Marketing Research Services has introduced a text analytics tool with a sentiment analysis module. More

Millward Brown Pushes Mobile in AMAP Region

Aug 27 2013

Millward Brown has launched a mobile tracker, through which to deliver insights to marketers in the Africa, Middle East and Asia-Pacific (AMAP) region, as part of what the firm describes as an 'aggressive regional mobile research strategy'. More

Walton Sells Shares in Quantium

Aug 27 2013

Former Mindshare Australia CEO Chris Walton has sold his shares in customer data analytics firm Quantium for an undisclosed sum, and stepped down from his role as Principal with the business. More

Roy Morgan Research Names Digital Leader

Aug 27 2013

In Australia, MR and public opinion polling firm Roy Morgan Research has appointed industry specialist Tim Martin for the newly created role of Digital Director, Client Services. More

Zoomkube Adds Facial Recognition to In-Store Kiosk

Aug 27 2013

Interactive marketing display specialist Zoomkube is adding facial recognition software and social media monitoring services to its platform, to enable advertisers to serve personalized offers and content on an in-store display monitor, based on an individual's appearance and behavior. More

TagMan Nabs $5m for Business Expansion

Aug 27 2013

Web site tracking innovator TagMan - which was launched by web analytics pioneer Paul Cook - has received $5m to help fund its global growth, including expansion of its 300-strong global partnership program STREAM. More

Kantar Snaps Up Obama Pollster BSG

Aug 23 2013

WPP's research and insight arm Kantar has acquired US research and consulting firm the Benenson Strategy Group (BSG). Terms of the deal were not disclosed. More

Harris Reports 'Pivotal Year' for Turnaround

Aug 23 2013

Harris Interactive has reported a 5% drop in revenue for the year ended June 30th, to $140.3m; but adjusted EBITDA growth of 25% to $15.3m, leading CEO Al Angrisani to describe fiscal 2013 as a 'pivotal year' in the firm's turnaround process. More

Keynote Systems Sells for $395m

Aug 23 2013

Private equity firm Thoma Bravo has acquired Internet and mobile cloud testing and monitoring firm Keynote Systems for around $395m. Keynote has also announced the retirement of its Chairman and CEO Umang Gupta, and the appointment of Jennifer Tejada as President and CEO. More

TLE / Jigsaw Parent Reports Revenue Nosedive

Aug 23 2013

Revenue at Sydney-based research and marcoms group Enero plunged in the last financial year, with the total figure dropping from $AUD 225.2m to $AUD 127.3m. Revenue from continuing operations was down from $AUD 174m last year; and the group's reported loss was $AUD 83m. More

SAP Rolls Out Big Data Tool

Aug 23 2013

Management software giant SAP has released a new tool called SAP Social Contact Intelligence, to enable businesses to 'unlock' sentiment and contact insights from both social media channels and internal data. More

LinguaSys Launches Multilingual Analysis Tool

Aug 23 2013

US-based natural language processing firm LinguaSys has launched a tool which it says can draw intelligence from social media and big data in fifteen native languages. More

iSentia Buys Social Media Agency Two Social

Aug 22 2013

In Australia, media intelligence group iSentia (formerly known as Media Monitors) has acquired social media agency Two Social. Terms of the deal were not disclosed. More

comScore Australia/New Zealand Head to Depart

Aug 22 2013

Amy Weinberger, the head of online measurement specialist comScore in Australia and New Zealand, is stepping down from her role, and will be replaced by a 'local hire'. More

SHIFT Unveils Media Analyzer Tool

Aug 22 2013

In the US, real-time marketing platform SHIFT has introduced a social media analytics tool, though which marketers can analyze their paid media by campaign or by creative. More

Bedloo Goes Live with Online Polling Tool

Aug 22 2013

Los Angeles-based tech start-up Bedloo has launched out of beta with an online voting platform, through which users can create their own polls to get instant feedback on things like clothes or songs, or cast their vote on images uploaded by other users. More

Birst Nets $38m to Expand BI Offer

Aug 21 2013

Cloud-based business intelligence and analytics platform Birst Inc. has completed a $38m Series E round of funding, which it will use to further expand internationally, grow sales and marketing teams, and invest in new product capabilities. More

Swipp Launches DIY Survey Tool

Aug 21 2013

Social media intelligence platform Swipp has launched a new DIY tool called Swipp Surveys, which enables users to run surveys via the web, Facebook, Twitter, text message and e-mail; see results over time; and watch how geography affects how people think and feel. More

O&M Appoints Cullen for Global Data Role

Aug 21 2013

In the US, WPP-owned marcoms network Ogilvy & Mather (O&M) has promoted Todd Cullen to the role of Global Chief Data Officer, responsible for expanding the Data and Analytics Practice from its current total of 1,000 professionals worldwide. More

TrendKite Gets $1.5m for Media Tools

Aug 21 2013

Austin, Texas-based start-up TrendKite has raised $1.2m in a Series A round of funding, which it plans to use to extend its media measurement and monitoring platform and grow its technical and sales teams. More

Rentrak Buys Product Placement Analyst iTVX

Aug 20 2013

Multi-screen measurement specialist Rentrak has acquired iTVX, a product placement analysis firm, for an undisclosed sum. More

Ebiquity Buys Digital Analytics Firm Stratigent

Aug 20 2013

UK-based media and marketing insights firm Ebiquity has acquired US multi-channel digital analytics consulting company Stratigent for an initial consideration of around $4m, with up to $3m more dependent on the firm's performance in the remainder of 2013. More

Passenger Promotes Finkle to CEO

Aug 20 2013

US-based online community specialist Passenger has promoted Thomas Finkle to the position of Chief Executive Officer, replacing former Chairman and CEO Bahram Nour-Omid who will remain Executive Chairman and continue to be involved in a strategic role. More

IRI Names Global Operations and Data Science Leader

Aug 20 2013

Retail data giant Information Resources, Inc. (IRI) has named Hoyoung Pak Executive Vice President of Global Operations and Data Science. More

Manson Joins O&M Social Practice as MD EAME

Aug 20 2013

In London, WPP-owned ad agency Ogilvy & Mather (O&M) has appointed Marshall Manson as Managing Director, EAME of its Social@Ogilvy practice, which taps the agency's network of social media strategists for solutions such as online listening and conversation impact analysis. More

Majority of PPM Markets Now MRC Accredited

Aug 19 2013

Arbitron has announced MRC accreditation for its PPM ratings in another eight markets, along with continued accreditation in eighteen markets previously approved. More

IMS Buys Diversinet Assets

Aug 19 2013

IMS Health is to acquire the assets of Toronto-based Diversinet, including intellectual property, software and customer contracts, for around $US 3.5m. More

Ipsos HK Launches Recruitment Data Solution

Aug 19 2013

Ipsos - via its Hong Kong office - has launched a platform integrating data from different stages of the staff recruitment process, branded as the Candidate Experience Optimizer (CEO). More

RAB and IPA Combine for Behavioural Planning Tool

Aug 19 2013

In the UK, the Radio Advertising Bureau (RAB) has unveiled a collaboration with the ad association IPA's Touchpoints survey, to help planners analyse media's role in connecting with and influencing consumers at relevant moments. More

Targeting Firms Tie Up

Aug 19 2013

Targeting and media measurement provider Trueffect has announced a strategic partnership with UK based marketing insights firm RedArk, and has also received TRUSTe and Safe Harbor certification for privacy compliance. More

BARC 'Selects Five' for TV Ratings Technology

Aug 16 2013

According to reports, India's Broadcast Audience Research Council (BARC) has shortlisted five bidders for the technology section of its soon-to-be-launched television ratings system. TAM Media Research is not said to be amongst them, although both its backers, Nielsen and Kantar, are. More

Obituary: Bill Weylock

Aug 16 2013

Research veteran Bill Weylock - the long-time QRCA President said to have conducted the first online focus group in 1994 - has died after a battle with Pulmonary Fibrosis. More

Can It! Corporation Puts Lid on Nosey Bins

Aug 16 2013

The City of London Corporation, which provides local authority services to the business district around St Paul's, has ordered marketing agency Renew to stop collecting data using devices in recycling bins in the Square Mile streets. More

Apple Bars Behavioral Targeting in Children's Apps

Aug 16 2013

Apple has introduced a new set of rules to ensure that developers no longer use behavioral ad targeting techniques aimed at those aged under 13. Developers must also ensure that children's apps include a privacy policy and a system for seeking parental permission for in-app purchases. More

Millennial Media to Buy Audience Platform Jumptap

Aug 16 2013

Mobile advertising specialist Millennial Media is to acquire Jumptap, which enables brands to target, place and track advertising on mobile phones and tablets, in a deal valued at around $209m. More

Apsalar Raises $9m for Mobile Ad Analytics Platform

Aug 16 2013

San Francisco-based mobile ad targeting and analytics firm Apsalar has raised $9m in a Series B round of financing, which it will use to increase head count across all departments, expand its technology, and enhance its marketing and sales programs. More

Placed to Measure In-Store Mobile Impact

Aug 16 2013

Location analytics specialist Placed has introduced a solution to measure the impact of mobile advertising on in-store visits. More

Ebiquity Hints at Possible Sale

Aug 15 2013

The Board of UK-based media and marketing insights firm Ebiquity says it is reviewing options which could include a sale of the company, in response to interest from 'various parties'. More

RichRelevance Buys Analytics Firm Precog

Aug 15 2013

Personalized shopping recommendation specialist RichRelevance has acquired Boulder, Colorado-based technology company Precog, whose platform enables companies to store, integrate and analyze large volumes of semi-structured data. Terms of the deal were not disclosed. More

Futures Company Names Tucker EMEA MD

Aug 15 2013

In the UK, insight and innovation consultancy The Futures Company has promoted Deputy MD Henry Tucker to the role of EMEA Managing Director, replacing Sarah King who is transferring to a new position at Kantar. More

Nielsen Veteran Sheryl Harkins Joins Tivo's TRA

Aug 15 2013

In Chicago, Nielsen veteran Sheryl Harkins has joined TiVo Research and Analytics (TRA) - a subsidiary of digital video recorder (DVR) firm TiVo - as Senior Vice President of CPG Sales. More

Buoyant Second Quarter for GfK

Aug 14 2013

GfK has announced organic revenue growth of 1.7% in the first half of 2013, with sales totalling EUR 728.6m, and a 'particularly profitable' Q2, with adjusted operating income up 15.7 percent. More

Our Future's DIM, in Sorrell's Digital New World

Aug 14 2013

WPP is to accelerate its move towards digital sources and fast-growth markets, raising longstanding targets for the proportion of business from each, according to a LinkedIn post by CEO Sir Martin Sorrell. He also appears to be phasing out the words 'research' and 'insight' in favour of a catchy new expression... More

Delays and Concerns for Nielsen and Arbitron

Aug 14 2013

Nielsen is 'running into rising regulatory static' over its proposed $1.26bn acquisition of radio ratings giant Arbitron, according to reports in the New York Post. Arbitron also has a potential headache as a critical media owner takes his argument with its methods to the US authorities. More

Impact Adds a Director

Aug 14 2013

Surrey, UK-based agency Impact Research has appointed Sarah Birkett, formerly a Research Director at Ipsos MORI, to help lead its Project Delivery Team. More

Transaction Data Firm Upgrades

Aug 14 2013

UK-based consumer insight and database marketing company Transactis is upgrading its data centre and moving its Liverpool office to a new location. More

Ipsos Healthcare Builds Equity Offer

Aug 13 2013

Ipsos Healthcare has announced the global launch of a new research framework, EquityVision, which builds on its BrandVision product to 'link the major sources of commercial equity in the multi-channel healthcare marketing environment.' More

Online Product Data Firm PopShops Acquired

Aug 13 2013

NYC-based Rakuten Marketing is to acquire Seattle technology firm PopShops, which provides online advertisers and publishers with a data analytics engine for intelligent product feeds. Terms of the buy were not disclosed. More

Looker Looking Good with $16m Funding Win

Aug 13 2013

US-based Business Intelligence (BI) start-up Looker has raised $16m in a series A round of venture funding, led by Redpoint Ventures, and will use the money to help meet customer demand, add to its global sales team and capitalize on recent growth. More

French and German Launch for ZappiStore

Aug 13 2013

DIY online research platform ZappiStore is expanding to France and Germany, just four months after launching. More

WPP Takes Lion's Share of Scangroup

Aug 12 2013

WPP is increasing its stake in Kenya-based marketing services firm Scangroup Limited, JV partner of its subsidiary Millward Brown, and will now hold a majority (50.1 percent of shares). More

Brazilian Buy for Millward Brown

Aug 12 2013

WPP-owned brand and media specialist Millward Brown has bought a 'majority stake' in Brazilian consultancy BrandAnalytics. Terms of the deal were not disclosed. More

Harris Adds Front-End Savvy to Google Survey Tool

Aug 12 2013

Harris Interactive has launched QuickQuery instant (QQi), which combines expert survey design guidance with the DIY tools of Google Consumer Surveys. More

CSC Acquires Big Data Firm Infochimps

Aug 12 2013

IT services giant CSC has acquired Austin, Texas-based enterprise big data company Infochimps, whose engineers and analytics professionals will help in its aim of building a 'complete big data solution'. Terms were not disclosed. More

BRIDGEi2i Launches Survey Analysis App

Aug 12 2013

Big data specialist BRIDGEi2i Analytics Solutions has launched Surveyi2i, a cloud-based application promising non-technical users easy end-to-end analysis of their survey data. More

2012 'Better Than Expected' for Top 25 Research Firms

Aug 9 2013

The world's 25 largest research firms reported a 'better than expected' 2012, thanks in large part to syndicated services and global acquisitions, according to industry authority Jack Honomichl. More

NICE to Buy Customer Targeting Firm Causata

Aug 9 2013

Israel-based customer engagement analytics specialist NICE is to acquire San Mateo, CA-based behavioral big data targeting technology firm Causata. Terms of the deal were not disclosed. More

Arbitron Continues Copyright Actions

Aug 9 2013

Radio research giant Arbitron is suing broadcaster LM Communications for alleged unauthorized use of its ratings in the Charleston, SC market. The firm has also fallen out with radio station owner Jeff Jacobs after he posted a picture of Arbitron's diary instruction page on his Facebook page. More

CrowdLab Upgrades Mobile Research Platform

Aug 9 2013

In the UK, mobile research firm CrowdLab has updated its platform with the addition of several new functions, while introducing a 'white label' version to enable agencies to build their own branded apps. In addition, the solution is now available in 'any language'. More

SlimSurveys Releases Micro-Survey API

Aug 9 2013

DIY mobile survey platform SlimSurveys has introduced an API, through which developers can integrate micro-surveys and polls into third-party web and mobile applications. More

Rentrak Reports 24% Revenue Rise

Aug 8 2013

Multi-screen measurement specialist Rentrak has reported a 24% increase in fiscal 2014 first quarter revenue, to $28.8m from $23.2m in the same period last year. Results reflect a recovery in the Home Entertainment division combined with continued rapid growth in its AMI measurement division. More

Starcount Buys Dunn/Humby's H&D Ventures

Aug 8 2013

Social media analytics firm Starcount has acquired H&D Ventures, the company set up by Tesco Clubcard creators Edwina Dunn and Clive Humby, for an undisclosed sum. More

Kantar Buys Into Social Media TV Analytics Firm

Aug 8 2013

In the UK, audience measurement and analysis specialist Kantar Media has acquired a minority stake in social media TV analytics company SecondSync. Terms of the deal were not disclosed. More

Market Track Buys eCommerce Insight Firm Dynamite Data

Aug 8 2013

In the US, retail promotion and pricing intelligence specialist Market Track has acquired eCommerce insight specialist Dynamite Data for an undisclosed amount. More

StudioGood Buys Social Media Consultancy Social People

Aug 8 2013

In the US, digital agency StudioGood has acquired social media consultancy Social People, which offers a range of strategy, analytics, influencer outreach, content development and training services. Terms of the deal were not disclosed. More

Passenger Taps MeshLabs for Community Analysis

Aug 8 2013

US-based Passenger has partnered with text analytics software developer MeshLabs to enable conversation and sentiment analysis of its online communities. More

Cone Launches New Influencer Spotting Platform

Aug 8 2013

Omnicom-owned marcoms agency Cone Communications has launched a new platform called 'ConeFluence', promising to help clients pinpoint how social media influencers are engaging with various brands. More

Survey Analytics Hires Hari to Drive ANZ Push

Aug 7 2013

Research software company Survey Analytics has appointed Prashant Hari as 'Oceania Representative', to lead the roll-out of its tools and services across New Zealand and Australia. More

Oracle Adds Language Options to Social Media Tool

Aug 7 2013

Software giant Oracle has enhanced its Social Relationship Management tool (SRM) with the addition of listening capabilities for Simplified Chinese, Portuguese and Spanish, in the SE&M module. More

YouthSight Spins Off Co-Creation Agency

Aug 6 2013

London-based research firm YouthSight has spun off its co-creation tool Bright Young Minds into a separate business, to help brands and creative agencies collaborate with the 'top 25%' of skilled young people via its OpinionPanel Community. More

Datacratic Opens in New York, Hires Three

Aug 6 2013

Canadian software company Datacratic, which analyses and models real-time data on consumer behavior, has opened an office in New York City. The company has also made three senior hires. More

Effective Measure Hires Nielsen's Former CTO

Aug 6 2013

In Melbourne, Australia, digital audience specialist Effective Measure has hired Nielsen's former CTO John Griffin as Global Chief Technology Officer, responsible for leading the firm's software engineering, data application and infrastructure technology teams. More

Adlucent Debuts Google Shopping Ad Targeting

Aug 6 2013

Marketing tech and analytics company Adlucent has introduced an application for Google Shopping called 'BuyerPath for Product Ads', that enables brands to map consumer intent to the most relevant products. More

ServiceRating Names Riedel MD

Aug 6 2013

In Germany, Kai Riedel has been appointed as Managing Director of YouGov Psychonomics subsidiary ServiceRating, which provides analysis and benchmarking of customer service levels. More

Funds and Acquisitions for UK Big Data Firm ERN

Aug 5 2013

London-based financial sector big data firm ERN, having added $1m in seed funding to its coffers on Friday, has acquired two UK analytics companies, Inspired Analytics and Elucidata, in undisclosed deals involving cash and stock. More

comScore Tracking Email Ad Provider

Aug 5 2013

comScore has added measurement of real-time email display ad service LiveIntent to its range of tracking options - the first time it has covered an email-exclusive ad network. More

Swipp Debuts Facebook Poll Product

Aug 5 2013

Social media intelligence platform Swipp is launching an app offering Facebook users the ability to gather 'rich, meaningful data around any topic'. More

MRops Buys Hong Kong's Radar Global

Aug 2 2013

US data collection agency MRops has acquired Hong Kong-based Radar Global, which specializes in executive and high-end B2B and customer satisfaction research in the Asia Pacific and Middle East markets and beyond. Terms of the deal were not disclosed. More

Nielsen Takeover Costs Dent Arbitron Income

Aug 2 2013

Ratings giant Arbitron has reported second quarter net income of $7.1m, compared with $10m in the prior year period, after incurring $6.1m of costs and expenses related to its pending acquisition by Nielsen. More

Shopify Buys UX Firm Jet Cooper

Aug 2 2013

In Canada, Ottawa-based e-commerce company Shopify, which enables users to create personalized online storefronts, has acquired Toronto user experience (UX) and design firm Jet Cooper. Terms of the deal were not disclosed. More

Taptica Gets Funds from Nielsen's Itzhak Fisher

Aug 2 2013

Israeli mobile user acquisition and targeting platform Taptica has received an undisclosed amount of investment from Nielsen exec Itzhak Fisher. More

Contexti Names Chief Data Scientist

Aug 2 2013

In Australia, big data analytics company Contexti has appointed Ernst & Young's former Director of Predictive Business Intelligence Dr Eugene Dubossarsky as Chief Data Scientist, to lead and grow the firm's capabilities. More

Tidemark Secures $13m for Enterprise Analytics

Aug 2 2013

Business analytics firm Tidemark has raised $13m in new venture financing, which will support expansion of its cloud-based solutions. More

e-Rewards Owners 'Seeking a Sale'

Aug 1 2013

The private-equity backers of e-Rewards - owner of Research Now and Peanut Labs - are said to be in discussions to find a buyer, according to sources quoted on Bloomberg, with a price tag of 'at least $600m' according to one contact. More

Kantar and Twitter Link for UK TV Analytics

Aug 1 2013

Audience measurement giant Kantar Media is to work with Twitter to develop a suite of planning and analytics tools for UK broadcasters, media agencies and the wider television industry. More

Philippines Court Victory for Research Firms

Aug 1 2013

In Manila, Philippines, the country's Supreme Court has ruled that research firms Social Weather Station and Pulse Asia are entitled to withhold the identities of their clients, at least for the present, despite a contrary order from the Commission on Elections (Comelec). More

APT and IRI Partner to Probe Retail Cause-and-Effect

Aug 1 2013

Retail data giant Information Resources, Inc. (IRI) has announced a deal with cloud-based predictive analytics software company Applied Predictive Technologies (APT), adding the former's POS data into the latter's Test & Learn software suite. More

Distimo Debuts New App Trend Data Service

Aug 1 2013

Netherlands-based app store analytics provider Distimo has announced the launch of Distimo App Trends, a resource allowing users to search for and view daily download and revenue trends for the last two weeks for any app worldwide. More

Social Media Analyst Bottlenose Gets $3.6m

Aug 1 2013

US-based Bottlenose, whose services mine social networks and enterprise data sources to discover 'Trendfluence', has completed a $3.6 million Series A round of venture capital financing. More

dunnhumby Plans Relocation to London W6

Jul 31 2013

In the UK, retail data specialist dunnhumby is planning to relocate 1,000 staff from its two Ealing offices to a newly refurbished, 115,000 sq ft building in Hammersmith, in 2016. More

New Customer Feedback Firm Targets Reluctant Respondents

Jul 31 2013

Caleb Elston, one of the men behind a mobile chat app called Yobongo, has set up a new company in California called Delighted, with the aim of helping businesses connect with their customers. More

Survey Analytics Rolls Out in NZ and Aus

Jul 31 2013

US-based Survey Analytics is rolling out its research software tools across New Zealand and Australia. More

Survey Marketing Services Passed to Next Generation

Jul 31 2013

Family-run research business Survey Marketing Services (SMS), based in Newcastle-upon-Tyne, UK, is being handed over to the next generation, as its two founders Joy Maxwell and Judith Scrivener retire. More

FirstRain Launches Insight Tool

Jul 31 2013

Big data firm FirstRain has released a new tool called Market Insights, promising real-time data on customers, end markets and competitors to sales and marketing teams. More

Datorama Secures $3m for Big Data Platform

Jul 31 2013

In New York, cross-platform media analytics firm Datorama has raised $3m in a Series A round of funding, which it will use to support the continued development and marketing of its big data platform. More

Nielsen 'Watch' Arm Leads Revenue Rise

Jul 30 2013

Nielsen has reported a 3% rise in second quarter revenue to $1.38 billion, driven by a 2% increase in its Buy retail measurement division and 5% in its Watch media analytics arm. More

UK Researchers Happier

Jul 30 2013

UK researchers are feeling more positive, possibly because of an increase in their budgets and revenues, suggests RSM in its latest Research Professionals' survey. More

Zoho Launches DIY Survey Tool

Jul 30 2013

In the US, online business document firm Zoho has launched a DIY survey tool for business users, called Zoho Survey. More

Tpoll Launches Council Survey Tool

Jul 30 2013

In the UK, full service agency Tpoll has launched a tool to help councils produce resident engagement surveys. More

Treasure Data Gets $5m Chest

Jul 30 2013

Mountain View, California-based big data firm Treasure Data has raised $5m in Series A financing to fuel its global expansion plans. More

Affectv Secures £2m Expansion Funds

Jul 30 2013

In the UK, London-based audience targeting firm Affectv has completed a £2m Series A round of funding, which it plans to use to increase its sales, engineering and operations teams, while expanding across Europe and Asia. More

Data Mining Firm Infobionics Raises $2.5m

Jul 30 2013

In the US, data mining software firm Infobionics has raised $2.5 million in capital from an undisclosed investor. More

Simulmedia Measures 'Cost Per Converted Viewer'

Jul 29 2013

NYC-based Simulmedia has developed a tool measuring and comparing the number of viewers who saw ads for a particular TV program and those who actually went on to watch it as a result. More

Left Brain Rolls Out MiDash Intelligence Tool

Jul 29 2013

Marketing agency Left Brain DGA has released its first product, the MiDash Marketing Intelligence Platform, which draws together historical and current consumer buyer behavior data from multiple sources to assess campaign effectiveness and model potential revenues. More

comScore Reports Another Record Quarter

Jul 26 2013

Digital measurement specialist comScore has reported its highest quarterly revenue to date, up 21% on the prior year period to $69.9m. More

India Agrees New TV Ratings Measure

Jul 26 2013

In India, advertisers, agencies and broadcasters have settled a dispute over TV ratings measurement supplied by TAM Media Research. Tam will now issue data in the 'television viewership in thousands' (TVT) format, rather than focusing on percentage of audience share. More

Census Bureau Launches District-Level Stats App

Jul 26 2013

The US Census Bureau has launched an interactive tool to help users find basic demographic and economic statistics for every congressional district in the US. More

Chatter Hires Bertelsen to Build Usability Practice

Jul 26 2013

US-based boutique qual/quant agency Chatter has appointed former Siegel+Gale Research Insights practice leader Lisa Bertelsen as a Partner, charged with building the firm's Usability and Customer Experience practice. More

RealityMine Gets Funds for Expansion

Jul 26 2013

Manchester, UK-based mobile market research technology firm RealityMine has raised £600k in equity funding, which it plans to use to finance the recruitment of additional technical, sales and client-support staff in the city. More

Collective Launches Real-time TV Targeting Service

Jul 26 2013

In the US, multi-screen analytics firm Collective has teamed up with Publicis-owned media services network ZenithOptimedia to develop a tool which it says identifies the TV preferences of online audiences who are currently actively shopping for a particular brand. More

Ipsos Revenue Levels Off in Q2

Jul 25 2013

Following a 2.7% fall in first quarter revenue, Ipsos has reported a 0.4% rise in its second quarter figures. However, negative currency effects meant that total first half 2013 revenues fell by 4% to EUR 803.7m. More

MarketTools Buys Media Tracking Firm RawData

Jul 25 2013

MR software and services firm MarketTools has acquired mobile research specialist RawData, which provides a service to passively track consumer behavior across multiple media platforms. Terms of the deal were not disclosed. More

Mobile Data Analyst Zettics Raises $8.2m

Jul 25 2013

US-based big data firm Zettics has raised $8.2m for expansion and development of its services, which help mobile operators understand user behavior. The firm says it will also be exploring acquisition opportunities. More

DeskAlerts Powers New Employee Survey Tool

Jul 24 2013

Employee communications tech firm Softomate has launched a new tool using its existing DeskAlerts platform to allow users to build employee surveys and distribute them instantly. More

Qriously Launches Ad Matching Service

Jul 23 2013

London and New York-based Qriously, which provides a location-based public opinion survey app, has launched a new service called 'Opinion Targeting', offering to match mobile ads to consumers' preferences and sentiments. More

Piqora Adds Instagram and Tumblr Analytics

Jul 23 2013

Pinterest analytics firm Piqora, which was previously known as Pinfluencer, has expanded its portfolio with the addition of trending image, hashtag, follower and influencer analysis for Instagram and Tumblr. More

Beyond Verbal Raises Further $1m

Jul 23 2013

Israel-based start-up Beyond Verbal, which offers software which can gauge human emotions by listening to the tone of a voice, has raised a further $1m in a second seed round of funding, and says it will use it for R&D and to market its services. More

Arbitron Settles with Investor over Nielsen Deal

Jul 22 2013

Arbitron has settled with an investor who sued over its proposed $1.26bn buyout by Nielsen, admitting no wrongdoing but agreeing to remove some of what the investor had claimed were obstacles to other bidders and a higher price - and to make further disclosures about the process. More

Research Platform Expands to Media Sector

Jul 22 2013

Melbourne, Australia-based software firm Research Reporter has released a customized version of its insight management platform focused on the MR needs of media companies - including broadcast and cable networks, film and video distributors. More

Yahoo! Buys Beijing-Based Social Media Analyst

Jul 19 2013

Yahoo! has acquired Beijing-based social media analysis firm Ztelic, aiming to boost its R&D efforts in China. Terms of the deal were not disclosed. More

Financial Data Firm Ipreo Buys Discovery Data

Jul 19 2013

Financial services sector data and market intelligence specialist Ipreo has acquired its competitor Discovery Data, which provides information about firms and professionals across the industry. Terms of the deal were not disclosed. More

Public Launch for Revelation's Word Tree

Jul 19 2013

In the US, online qual research software provider Revelation has announced the public release of its Word Tree text visualization and search tool, which helps users to illustrate the way language is employed in their studies. More

IdeaScale Opens D.C. Office

Jul 19 2013

Seattle-based innovation and idea management software company IdeaScale has expanded to the east by opening an office in Washington D.C., through which it will support its federal clients. More

Federated Sample Hires Lieberman CTO

Jul 19 2013

US-based market research technology firm Federated Sample has appointed former Lieberman Research Worldwide (LRW) CTO Brett Schnittlich as Chief Technology Officer and EVP, responsible for leading the Product & Technology team. More

adhesive Raises $1.5m to Launch Retargeting Co-Op

Jul 19 2013

Behavioral retargeting start-up adhesive has raised $1.5m in a round of funding which it will use to support the roll out of its 'private data co-operative'. More

PageWoo Launches 'Hyper-Local' Ad Targeting

Jul 19 2013

Mobile ad tech firm PageWoo has launched a solution called 'NewWoo', which layers consumer psychographics on top of hyper-local big data, to enable companies to target consumers with personalized ads and messages. More

[x+1] Buys Mobile Analytics Firm WDA

Jul 18 2013

New York-based online audience targeting firm [x+1] has acquired mobile media, marketing and analytics technology specialist WDA. Terms of the deal were not disclosed. More

Football Leads to Footfall for SRI

Jul 18 2013

UK company Shopper Retail Insight (SRI) has developed a new service based on football player performance analytics, in order to deliver an improved understanding of in-store shopper behaviour. More

Promise Communispace Hires Former Flamingo Director

Jul 18 2013

London-based co-creation consultancy Promise Communispace has appointed former Flamingo Board Director Jo Shaw, to lead a team of consultants focusing on strategic insight and innovation work using collaboration and co-creation techniques. More

Adobe Adds Predictive Feature to Social Media Tool

Jul 18 2013

Software giant Adobe has added a predictive publishing feature to its Adobe Social tool, which offers monitoring of social media, ad buying and ROI analytics. More

Ipsos Sues Aegis over Synovate Sale

Jul 17 2013

Ipsos has filed a lawsuit in London's High Court against Aegis, claiming that the marcoms giant failed to disclose tax and fraud probes at Synovate, before it sold the company for £525m ($792m). As a result, Ipsos is seeking up to £65.8m ($100m) in compensation from Aegis. More

Cello Reports 'Robust' Half Year

Jul 17 2013

UK-based insight and marketing group Cello has reported 'robust trading' for the first six months to 30 June 2013, and says its Consumer arm returned to revenue growth in the period while its Health division continued its expansion. More

Ipsos Launches Shopper Insight Tools

Jul 17 2013

Ipsos Retail Performance has launched a new Shopper Insights suite which it says will enable managers and other store staff to understand and interpret both their traffic and transactional data. More

Shopzilla to Launch Audience Targeting in Europe

Jul 17 2013

US-based retail price comparison service Shopzilla is to launch its 'Aisle A' audience targeting division in Europe, offering marketers access to proprietary shopping intent data across the region. More

Criteo Buys Mobile Analytics Firm AD-X Tracking

Jul 16 2013

Personalized display ad firm Criteo has acquired mobile analytics company AD-X Tracking, which enables brands and agencies to track advertising performance across mobile apps. Terms of the deal were not disclosed. More

Publicis Invests $15m in Mobile MR Platform Jana

Jul 16 2013

Advertising giant Publicis has made a $15m investment in technology start-up Jana Mobile, which rewards consumers with mobile airtime in return for taking market research surveys and trying out new products. More

Foviance Co-founder Launches Usability247

Jul 16 2013

Foviance co-founder Paul Blunden has set up a firm called Usability247, to provide 24-7 multi-platform user experience research and usability testing services to clients around the world. More

Zocalo Rolls Out Brand Advocate Platform

Jul 16 2013

Zocalo Group, a word-of-mouth, digital and social media marketing agency within Omnicom, has launched a brand advocacy platform called FanRally, which it says can identify and engage with influential advocates whose recommendations lead to sales. More

Prosper Names Saunders Global MD

Jul 16 2013

In the US, business and consumer intelligence specialist Prosper Insights & Analytics has expanded Roger Saunders' role to that of Global Managing Director, with additional domestic marketing responsibilities. More

Anderson Analytics Gains OdinText Patent

Jul 16 2013

Market research and data mining consultancy Anderson Analytics has received a US patent for the natural language text analytics process used in its OdinText software. More

Investment for uSamp

Jul 15 2013

Online sampling and technology company uSamp has closed $15m in a Series D round of funding, with development of its instant.ly survey product one of the priorities for investment. More

Euromonitor Launches Modelling Hub

Jul 15 2013

Euromonitor International has launched a Centre for Analytics, Modelling and Innovation (CAMI), led by Marius Dundulis and combining its quant research expertise with capabilities for modelling, innovative data exploration and visualization. More

Asian Expansion for AudienceScience

Jul 15 2013

Digital marketing technology company AudienceScience is opening its first physical data centre in Hong Kong, plus two new offices in Hong Kong and Singapore. More

French MR Recruiter Launches

Jul 15 2013

Former Toluna exec William Yattah has launched France's first specialist MR recruitment consultancy, Market Research People. More

Northern Light Launches Research Management Module

Jul 15 2013

Research portal provider Northern Light has launched an application called Primary Research Manager, embedded within its SinglePoint Strategic Research Portal, helping research managers to set up, track and control primary research projects. More

SusOpiniones Debuts Qual Research App

Jul 15 2013

US Latino panel SusOpiniones has launched SusPing, a qualitative research app that takes brands 'directly into Latino lives' through their iPhones and Android smartphones. More

Civicom Adds Arabic Language MR Tools

Jul 15 2013

Connecticut, US-based Civicom Marketing Research Services has added Arabic language options to its online discussion tools. More

Mobile Measurement Guidelines Finalised

Jul 12 2013

In the US, industry bodies the IAB, MMA and MRC have released the final version of their measurement guidelines for mobile app and 'mobile web' advertising. More

Toluna Debuts Diary App

Jul 12 2013

Toluna has launched an app, TolunaMobile Diary, which gathers feedback on consumer activities in real-time. More

Alliance Aims for Online Data Standard

Jul 12 2013

More than two dozen companies including IBM and big data customer experience management specialist Qubit are working to create a W3C-approved standard to simplify the management of data online. More

Formal Launch for Brand Advocate Specialist

Jul 12 2013

Brand advocate sourcing company HireInfluence has launched out of beta, with a platform promising to help clients connect with influential individuals. More

Digital Element Gets Geotargeting Patent

Jul 12 2013

IP intelligence and geolocation solutions specialist Digital Element has received a US patent for the hyperlocal geotargeting technology used in its NetAcuity Edge ad targeting solution. More

UK Marketers Optimistic

Jul 11 2013

Marketing budgets in many British firms were revised upwards in the second quarter of 2013, giving the most optimistic picture in six years according to one measure in the latest IPA Bellwether survey, published today. Market research budgets however appear little changed. More

Healthcare Specialists Merge

Jul 11 2013

In the US, pharma data firms NexGen RxMarketing and Meta Pharmaceutical Services have merged. Terms of the deal were not disclosed. More

Geoscape Opens Multicultural Research Division

Jul 11 2013

In the US, business intelligence technology firm Geoscape has opened a new division to provide multicultural market research, integrated with its existing data resources and analytics expertise. More

YuMe Debuts Multi-Screen Household Targeting

Jul 11 2013

US-based digital video ad solutions firm YuMe has introduced a multi-screen household targeting offer, promising to help advertisers reach all members of a home on whatever connected device they are using. More

BrainJuicer Expects 4% H1 Sales Increase

Jul 11 2013

Online specialist BrainJuicer is predicting a 4% increase in half year sales (vs H1 2012) and gross profit up approximately 6%, after what the firm describes as a 'difficult end' to 2012. More

Mopinion Opens London Office

Jul 11 2013

Netherlands-based customer feedback specialist Mopinion has launched in the UK with a new London office. More

SoGoSurvey Adds Enterprise DIY Survey Option

Jul 11 2013

US company SoGoSurvey has launched an enterprise version of its DIY survey software, to enable organizations to create, launch and analyze their own online or mobile surveys. More

Nielsen Data to be Married with Australia's emma

Jul 5 2013

Australian industry body The Readership Works is to work with Nielsen to merge the latter's Online Ratings data with its forthcoming cross platform audience insights survey 'emma'. More

ICO Threatens Google over Data Protection

Jul 5 2013

The UK's Information Commissioner's Office (ICO) has told Google to change privacy policies which it says provide insufficient information to users and are therefore in breach of the country's Data Protection Act. More

BI Firm Yomari Expands to Europe

Jul 5 2013

US-based analytics and business intelligence specialist Yomari has expanded to Europe with the opening of an office in London. More

EFI Debuts POS Print Ad Analytics Service

Jul 5 2013

Digital print and imaging specialist EFI has introduced a system called SmartSign Analytics (SSA), to enable retailers to measure which point-of-sale print ads have performed best at reaching a targeted demographic in a specific location. More

NASSCOM Sets Up Big Data Interest Group

Jul 5 2013

Indian software trade body NASSCOM has set up a Special Interest Group (SIG) for big data, and says it aims to help the country become the global hub for the sector. More

comScore to Deliver Malaysian Online Ad Currency

Jul 4 2013

comScore has been appointed as the official Internet audience measurement currency for Malaysia, by the MDA, the country's representative body for online publishers, ad agencies and digital service providers. comScore beat two other bidders in a multi-stage review process. More

Indian Government Seeks Ad Industry Views of TAM

Jul 4 2013

India's fair trade regulator the CCI has asked the country's broadcasters, media buying and ad agencies to send feedback in the next two weeks on their views of audience measurement agency TAM Media Research, as it investigates claims of unfair practices. More

IntelliResponse Launches Consumer Insights Tool

Jul 4 2013

Canadian consumer response service IntelliResponse has launched a new service called VOICES, which it says will capture 'voice-of-the-customer' (VoC) data from client interactions across web, mobile and social media channels and convert this data into customer insights. More

InTTENSITY Opens Social Media Intelligence Arm

Jul 4 2013

US big data analytics specialist InTTENSITY has launched a new practice called SOCINT, to focus on measuring trends and information across social media and help organizations make business decisions based on what is being discussed across various networks. More

Asia Pac Panel Firms Team Up

Jul 3 2013

Two Asia Pac panel providers, Sydney-based MyOpinions and Tokyo-based AIP, have struck a deal to off their clients combined sample and related research services across Asia. More

Australian Office for Watermelon

Jul 3 2013

Watermelon Research, the specialist digital company within Chime's CIE division, has announced the opening of an office in Sydney, its first in the Asia Pacific region. Company MD Mark Squires will oversee the setup and management of the new office. More

BPA Debuts Ad iCompli Online Audit Tool

Jul 3 2013

Global media auditor BPA Worldwide has introduced a service called Ad iCompli, which tracks online ad campaigns running across multiple sites, including networks and exchanges. More

WPP's Digitaria Hires User Experience Director

Jul 3 2013

WPP-owned marketing, technology and data company Digitaria has appointed Shawn Kardell as User Experience (UX) Director in its Minneapolis office. More

WebSideStory Founder Partners for Game Analytics Launch

Jul 3 2013

WebSideStory founder Blaise Barrelet has partnered with video game industry veterans Lee Jacobson and Mark Caldwell to launch a real-time game and mobile app analytics company called Apmetrix. More

Accenture Links with Skolkovo for Russian Analytics Hub

Jul 3 2013

Global consultancy Accenture and Moscow-based non-profit organization the Skolkovo Foundation have partnered to establish a centre through which to develop and commercialize new predictive analytics technologies in Russia. More

NAB Threatens to Quit SAARF Over Ratings Issue

Jun 28 2013

The National Association of Broadcasters (NAB) is threatening to resign from the South Africa Advertising Research Foundation (SAARF), following a row about the accuracy of the latter's television audience measurement survey (TAMS). More

UK MR Industry 'Fragile' but 'Improving'

Jun 27 2013

While turnover in the UK market research industry is still 'fragile', the sector has reported a slower decline in the past twelve months according to research conducted by the Market Research Society (MRS). A majority of firms expect growth in 2013. More

TEMIS Buys i3 Analytics

Jun 27 2013

French semantic tagging specialist TEMIS has acquired US-based advanced analytics and visualization technology firm i3 Analytics for an undisclosed amount. More

Readership Works' emma Ready to Deliver

Jun 27 2013

In Australia, industry body The Readership Works has finally got round to naming its new newspaper and magazine readership survey, three years after Ipsos MediaCT was selected to run the programme. It's to be known as 'emma' - Enhanced Media Metrics Australia. More

Brazilian Partnership for Vision Critical

Jun 27 2013

Online community specialist Vision Critical has partnered with Sao Paulo-based market research agency Nox4Think, which will resell its insight community technologies to clients and prospects across Brazil. More

Big Data Firm APT Gets $100m Boost

Jun 27 2013

Big data software company Applied Predictive Technologies (APT) has received a $100m minority investment from Goldman Sach's merchant banking division. More

Ypulse Merges with Thumb Polling App Firm

Jun 27 2013

In the US, youth research specialist Ypulse has merged with mobile app polling company Thumb Inc, giving it access to the latter's social network and feedback platform. Terms of the deal were not disclosed. More

Marriott Veteran to Chair Mindshare Technologies

Jun 27 2013

US-based customer feedback specialist Mindshare Technologies has appointed Marriott Vacations CEO Steve Weisz as Chairman of its Board of Trustees, replacing founder Rich Hanks who is stepping down to serve a three-year mission for his church. More

UK Beta for Nielsen Multi-Screen Measure

Jun 26 2013

Nielsen has launched beta trials of its Cross-Platform Campaign Ratings tool in the UK with brands including Unilever and Mondelez International (formerly Kraft Foods), agencies Aegis, OMG and Universal McCann London, and several publishers and ad networks. More

GfK Launches 'Experience Effects' Brand Measure

Jun 26 2013

GfK has introduced a communications tracker to measure the social and emotional reaction of consumers to the various 'touch points' for a particular brand, and identify those the individual finds most memorable. More

Symphony Teleca Spins Off Analytics Services

Jun 26 2013

Symphony Teleca, which supplies software services to the mobile communications industry, has spun off its big data predictive and social media analytics tools into a standalone division called Symphony Analytics, targeting clients in the banking, financial services, retail and healthcare sectors. More

South Africa's NATIVE Joins WPP Digital Fold

Jun 25 2013

WPP-owned digital agency VML has agreed to acquire a majority stake in South African full service digital marketing specialist NATIVE. Terms of the deal were not disclosed. More

Toluna Opens in Singapore and Moves in Hong Kong

Jun 25 2013

Panel and research technology provider Toluna has opened an office in Singapore, where Julie dePontbriand takes up the role of Director, ASEAN. Meanwhile, the firm's Hong Kong office will shortly be relocating from Sheung Wan to Central. More

McCarron Leaves Cint MD Role for New Venture

Jun 25 2013

Cint North America MD Terence McCarron is leaving the company to pursue a new venture, through which he will however 'continue a relationship' with the company. More

John Mackay to Drive MediaAnalyzer UK Launch

Jun 25 2013

John Mackay, the owner of sampling agency Mr Sample, has joined ad optimisation specialist MediaAnlayzer as Business Development Director, to lead the roll out of the company's services across the UK. More

Vietnam Offices for Kadence

Jun 24 2013

UK-based Kadence International has launched in Vietnam - the fifth Asian country in which it now has a presence - with offices in Ho Chi Minh City and Hanoi; and has appointed Ivy Trang as Country Head, leading a team of nine. More

TA Associates Invests in Big Data Firm Fractal

Jun 24 2013

Private equity firm TA Associates has invested $25 million in a minority stake in San Francisco-based Fractal Analytics, which says it will use the funds to expand its big data offering. More

Matta is New comScore President

Jun 24 2013

comScore has promoted Serge Matta to President, after twelve years at the company, most recently as President of Commercial Solutions and leader of the global sales organization. More

Arbitron Sues Florida Broadcaster

Jun 24 2013

Radio ratings giant Arbitron is continuing its pursuit of companies it alleges use and/or publish its ratings information without paying. Last week, it accused Jacksonville-based Renda Broadcasting Corporation of copyright infringement. More

Ugam Hires Retail Sector Leaders

Jun 24 2013

Retails analytics firm Ugam Solutions has announced four appointments, aimed at 'significantly enhancing capabilities to provide clients with smarter and sharper analytical solutions.' The four are Sudhir Holla, Navin Dhananjaya, Sridhar Sharma and Vinayak Hegde. More

MARSC Launches New Community Interface

Jun 24 2013

Surrey, UK-based MR community and panel management tech company MARSC Ltd has released a new version of its MARSC solution, including a panellists' interface built into a fully featured Content Management System (CMS); and new tools for monitoring panel health. More

Bears Capture Analytics Chief

Jun 21 2013

American football team The Chicago Bears has appointed Mitch Tanney for a newly created role, Director of Analytics, responsible for developing techniques to identify, extract and analyze player data. More

Mobile Ad Analytics Firm Adeven Raises $4.3m

Jun 21 2013

Berlin-based mobile ad and app analytics firm Adeven has raised $4.3m in Series B funding. The money will be used to continue expansion of current products and eventually to develop new metrics focusing on long-term engagement and customer retention. More

KXEN Adds Geolocation to Analytics Tool

Jun 21 2013

US predictive analytics specialist KXEN has added geo-location support to its flagship solution InfiniteInsight, to enable clients to send consumers personalized recommendations for nearby outlets such as stores or restaurants. More

Retention Science Names Liu Chief Data Scientist

Jun 21 2013

In the US, big data specialist Retention Science has appointed Dr Alex Liu as Chief Data Scientist, overseeing further development of the company's predictive models. More

MEC Launches 'Momentum' Purchase Path Measure

Jun 21 2013

Global media agency MEC has launched a proprietary approach called Momentum, designed to understand and quantify how consumers make purchasing decisions. More

Incite Expands to New York and Singapore

Jun 20 2013

UK-based consumer specialist Incite has opened full service offices in New York and Singapore, strengthening its service for global clients. More

Shazam Unveils TV Engagement Metric

Jun 20 2013

App-based music and television identification and sharing service Shazam has launched a new TV metric called the 'Shazam Engagement Rate', which analyses the real-time activity of the firm's user base to provide insights on when and where TV ads resonate most with consumers. More

CIMM Seeks Bids for Video Viewing Data Warehouse

Jun 20 2013

In the US, the Coalition for Innovative Media Measurement (CIMM) is inviting technology firms to bid for a contract to build and operate a warehouse for video content viewing data. More

SellCheck Service Comes to UK

Jun 20 2013

US-based shopper behavior specialist MarketingLab has rolled out its neuromarketing service SellCheck in the UK, offering brand owners and retailers a new way to measure the effectiveness of their shopper marketing materials. More

Xaxis Opens Ad Targeting Arm in Taiwan

Jun 20 2013

WPP-owned Xaxis - which links the group's ad-buying technologies with a proprietary database containing what the firm describes as the 'world's largest pool of audience profiles' - has opened an office in Taiwan, led by former Yahoo! exec K.C. Pan. More

Personetics Raises $11.5m for Prediction Tools

Jun 20 2013

New York-based Personetics, which provides predictive customer analytics solutions for the banking industry, has completed an $11.5m Series B round of funding, which it will use to drive sales and scale its operations. More

iCrossing Promotes Powley to President

Jun 20 2013

US digital marketing agency and online buzz measurement specialist iCrossing has promoted Brian Powley to the role of Global President, replacing President & CEO Don Scales, who is leaving the company after seven years. More

FourthWall Secures Patent for In-home Ad Targeting

Jun 20 2013

Interactive TV program producer FourthWall Media has been awarded a patent for its Dynamic Application Insertion Technology, which embeds targeting data directly into the video stream and then selects the most appropriate version of an ad to display in a targeted home. More

Ipsos Opens SMX Social Media Research Division

Jun 19 2013

Ipsos has launched a social media research and communities division called Ipsos SMX (Social Media Exchange), to provide clients with new approaches to market research into consumer engagement and interaction. More

SlimSurveys Promises Survey Monkey 'Antidote'

Jun 19 2013

The founders of photo sharing site TweetPhoto have set up a DIY mobile survey platform called SlimSurveys, in a bid to take on companies like Survey Monkey which they claim provide a 'terrible experience' for survey takers. More

IAB to Study Screen-Hopping through Fisheyes

Jun 19 2013

In the UK, the Internet Advertising Bureau (IAB) has embarked on a qual/quant research project to find out how consumers move from one device to another as they navigate along the path-to-purchase. Consumer agency Firefish will be using its Fisheye approach to support the initiative. More

comScore Rolls Out Ad Metrix in Mexico

Jun 19 2013

Digital measurement specialist comScore has rolled out its Ad Metrix service in Mexico, to provide competitive intelligence for online display advertising across the country. More

Two More Directors On Board at Passenger

Jun 19 2013

US-based online community specialist Passenger has appointed former Ipsos researcher Kristine Dow as Operations Director, Client Services. Liz Dyer has also joined the firm as Senior Director of Marketing. More

Parakweet Raises $2m for Social Media NLP Tools

Jun 19 2013

Artificial intelligence firm Parakweet has raised $2m in angel investment, and will use it to extend its social media mining platform, which is based on natural language processing (NLP). More

Sirdata Unveils Third Party Data Targeting Tool

Jun 19 2013

Paris-based tech firm Sirdata has launched a fully automated third party data collection and profiling platform for use in ad targeting. More

CMI Appoints Lunde and Retzer to Leadership Team

Jun 19 2013

In the US, full service agency CMI has appointed industry veterans Brian Lunde - to lead its Customer Experience practice - and Joe Retzer to oversee the Advanced Analytics team. More

dunnhumby Buys Out-of-Stock Analytics Specialist

Jun 18 2013

In the US, retail data specialist dunnhumby has acquired machine learning and advanced analytics specialist Standard Analytics LLC (SA), as it looks to expand its own technology portfolio. Terms of the deal were not disclosed. More

Weinstein and Lynch Launch Mixed-Mode Firm

Jun 18 2013

Research veterans Adam Weinstein and Nathan Lynch have launched a new research company called Full Circle, which will use a new 'Mixed-mode Validation Process' (MVP) combining online methods with a substantial CATI resource. More

Obituary: SRI Co-founder Gerald Glasser

Jun 18 2013

Octonogerian Gerald (Gerry) Glasser, the co-founder and CEO of media measurement firm Statistical Research Inc. (SRI), died on Sunday after a brief illness. More

Pulse Taps Over the Shoulder for Mobile Research

Jun 18 2013

Research outsourcing and panels company Pulse Group has inked a deal with Chicago-based 'Over the Shoulder', to bring the latter's smartphone-based consumer insight tool to the Asia Pacific region. More

Former YouthSight AD Opens MRS Training Academy

Jun 18 2013

In London, former YouthSight AD Mia Lorenz has opened her own training consultancy called the Research Academy, which will offer face-to-face and distance learning courses for the MRS Advanced Certificate and the MRS Diploma in Market & Social Research. More

New Lumi COO to Steer Integration

Jun 18 2013

London-based consumer insight technology firm Lumi Mobile has appointed electronics industry exec and former test pilot Pat Moody as Chief Operating Officer, working from Michigan in the US. Moody will play a key role in the integration of newly acquired IML. More

TAM 'Loses More Networks'; NDTV Sued by Lawyers

Jun 17 2013

The legal and commercial ramifications of NDTV's suing of Indian ratings venture TAM continue: in India, two more networks are reported to have withdrawn subscriptions to the ratings firm, while in New York, law firm Sabharwal & Finkel is now fighting both Sir Martin Sorrell and its former client NDTV. More

Tpoll Launches Online Qual Solution

Jun 17 2013

UK-based Tpoll has announced a new online qual research platform, developed in-house and allowing researchers to moderate forums simultaneously in different languages across formats and in different time zones. More

Travel Intelligence Firm nSight Launches

Jun 17 2013

A new firm promising to put big data to work for the travel industry has launched in Nashville, TN, USA. nSight deploys a database of over 25 billion global travel searches and transactions from over 5,000 consumer web sites to help clients understand individual travellers. More

Digital Strategist Marobella Gets Larger Havas Role

Jun 17 2013

Havas Worldwide has expanded the role of digital and data-driven strategist Paul Marobella, already President of Havas Discovery, naming him Group President of two more of its subsidiaries, experiential agency Havas Impact and brand agency Palm + Havas. Both are based in Chicago. More

New Division and 'Customer Listening' Tool for Provenir

Jun 17 2013

Customer lifecycle marketing specialist Provenir has launched an 'Omni-channel Customer Listening' platform, while at the same time opening a Boston-based Customer Listening division through which to market the new service. More

Honomichl Points to 'Weak Downward Trend'

Jun 14 2013

Analysis conducted by industry authority Jack Honomichl points to a 'weak downward trend' in the research sector in 2012. A total of $9.5 billion was spent in the US on the sector, which is defined as including marketing, advertising and public opinion research services. More

Rentrak Reports 'Strongest Growth in Six Years'

Jun 14 2013

US multi-screen measurement firm Rentrak has reported its strongest quarterly revenue growth in six years - up 16% to $28.5m for Q4 fiscal 2013 from $24.6m in the prior year period - again driven by its AMI business. For the full year, revenue increased 9% to $99.2m. More

Netquest Extends LatAm Presence to Colombia

Jun 14 2013

Online panel and survey technology company Netquest has expanded its footprint in Latin America by opening an office in Bogotá, Colombia. More

Private Equity Firm Buys Into Angoss

Jun 14 2013

Private equity firm Peterson Partners has acquired those shares in Canadian predictive analytics specialist Angoss Software Corporation that are not owned by its President and CEO Martin Galligan or his associates, for $8.4m. More

GoodData Raises $22m for LatAm Expansion

Jun 14 2013

Cloud-based big data analytics specialist GoodData, headquartered in San Francisco, has raised $22m in Series D funding, which it will use to support its expansion into the Latin American enterprise software market. More

Realeyes Adds Emotional Measure to AOL's Be On

Jun 14 2013

AOL's branded video content and analytics business Be On has partnered with emotional testing platform Realeyes to develop a biometric tracking service which reveals subconscious reactions to any piece of video content. More

Ingather Opens Sensory Facility in Denver

Jun 14 2013

Lakewood, CO-based qualitative and sensory testing specialist Ingather Research has opened new facilities in downtown Denver. More

BARB to Add Catch-Up Viewing Measure

Jun 13 2013

From August, UK TV ratings body BARB will begin measuring catch-up viewing in addition to traditional screen viewing. The former includes services such as the BBC iPlayer, 4oD, ITV Player and Sky Go. More

Lumi Mobile Buys Interactive Voting System IML

Jun 13 2013

In the UK, consumer insight technology firm Lumi Mobile is to acquire Computershare subsidiary IML, which specialises in audience response and voting systems. The deal will be funded by Lumi's existing shareholders, but other terms were not disclosed. More

IAB Rolls Out Ad Targeting Awareness Campaign

Jun 13 2013

In the UK, the Internet Advertising Bureau (IAB) has launched a new campaign to raise awareness of consumers' choice regarding online targeted advertising. More

AdRoll Buys Custom Analyst Bitdeli

Jun 13 2013

San Francisco-based ad re-targeting platform AdRoll has acquired custom analytics start up Bitdeli, whose founders will join its engineering team. Terms of the deal were not disclosed. More

Twitter Analytics Firm Dataminr Raises $30m

Jun 13 2013

Dataminr, a Twitter analytics firm serving the financial and government sectors, has raised $30m, which it plans to use both to accelerate growth in its current markets and to expand into new verticals. More

Unruly Opens 'Social Video Lab' in NYC

Jun 13 2013

London-based video ad distribution and tracking platform Unruly has opened a 'Social Video Lab' in New York, to enable companies to benchmark their social media videos against those of their competitors. More

Blueocean Hires VPs and Opens New US Offices

Jun 13 2013

Consumer research and analytics firm Blueocean Market Intelligence has expanded its North American team with the appointment of three industry veterans as Vice Presidents - Client Development, while also opening offices in Chicago, Dallas and Cincinnati. More

Community Specialist GutCheck Raises $4m

Jun 13 2013

On-demand online community specialist GutCheck has raised $4m in Series B equity financing, which it will use to expand its sales, marketing and engineering teams. More

Former Synovate CEO Philpott to Lead Harte-Hanks

Jun 12 2013

Robert Philpott, former Chief Exec of Synovate, is to join US-based direct marketing and targeting giant Harte-Hanks as President and CEO at the beginning of next month, replacing Larry Franklin who is retiring after more than 40 years with the firm. More

Guavus Buys Broadband Specialist Pipeline

Jun 12 2013

Telecoms sector big data specialist Guavus has bought broadband intelligence platform Pipeline from software developer Applied Broadband. Terms of the deal were not disclosed. More

Kantar Asks Judge to Dismiss TRA Infringement Claim

Jun 12 2013

WPP insight arm Kantar has filed a request in the US District Court in Manhattan to dismiss patent infringement claims made by media measurement firm TRA before they go to tribunal. More

Ogilvy Australia Opens Data and Analytics Practice

Jun 12 2013

Ad giant Ogilvy has launched a data and analytics practice called data[at]Ogilvy in Australia, which will focus on areas including digital analytics, customer engagement and data planning. More

GfK Buys Social Media Specialist Sensemetric

Jun 11 2013

GfK has acquired Sensemetric Web & Social Media Mining, as part of its plans to centralize its existing social media services in a global Intelligence Center. Terms of the buy were not disclosed. More

Walmart Buys Predictive Analytics Firm Inkiru

Jun 11 2013

Retail giant Walmart has announced that its technology innovation division [at]WalmartLabs has acquired predictive intelligence start-up Inkiru, in order to ramp up its analytics capabilities. Terms of the deal were not disclosed. More

Lenovo Sets Up Singapore Analytics Hub

Jun 11 2013

Chinese PC manufacturer Lenovo is to launch a global analytics hub in Singapore, through which it will tap into and analyse online and off-line data to support its marketing intelligence and social media teams. More

Purpose and Lotto Set Up Neuro Design Lab

Jun 11 2013

The partners of UK-based brand consultancy Purpose have teamed up with neuroscientist Dr Beau Lotto to launch a lab called Beautiful Mind, offering a combination of neuroscience, behavioural science and 'design thinking' for examining customer and client behaviour. More

Moult 'Takes Reins at Innerscope'

Jun 11 2013

Biometric measurement specialist Innerscope Research has appointed former Nielsen media researcher Bill Moult as Chief Executive Officer, according to US press reports. More

Spinnakr Raises $1m for Web Analytics Tool

Jun 11 2013

Web analytics firm Spinnakr has launched out of beta with nearly $1m in seed funding from various investors including comScore co-founder Linda Abraham. The firm has also rolled out an update to its analytics platform, enhancing its predictive insight abilities. More

IHS to Buy Polk for $1.4bn

Jun 10 2013

US information and analytics firm IHS Inc is to acquire automotive research specialist R.L. Polk & Co. for $1.4bn. The deal will be funded 10% by equity and the remainder in cash. More

Salesforce Buys EdgeSpring and ExactTarget

Jun 10 2013

US software giant Salesforce has bought enterprise BI and analytics start-up EdgeSpring, for an undisclosed sum, following its reported $2.5bn acquisition last week of marketing software company ExactTarget. More

Rapid Revenue Growth for QuestBack

Jun 10 2013

EFM and customer experience solutions firm QuestBack has announced revenues up 25% in 2012, to $US 49.54m. More

Evidon Buys Mobile Privacy Specialist

Jun 10 2013

Online privacy and compliance specialist Evidon has announced the acquisition of MobileScope, a data control and privacy platform for mobile applications. Terms were not disclosed. More

Singapore Uni and IBM to Launch Analytics Training Centre

Jun 10 2013

IBM has announced a partnership with The National University of Singapore (NUS) to establish a Centre for Business Analytics, offering both students and mid-career professionals training for business analytics roles. More

IMS Health Buys Incential Software

Jun 7 2013

Pharma data giant IMS Health has acquired SaaS firm Incential Software, as it looks to extend its performance management capabilities for life sciences organizations worldwide. Terms of the deal were not disclosed. More

'Survey-wall' Company Gets $1.5m Funding

Jun 7 2013

San Francisco-based online consumer survey specialist Survata (formerly known as NomoPay) has completed a seed funding round, raising $1.5m for product development and expansion of its sales efforts. More

Firms Roll Out Combined Neuromarketing Platform

Jun 7 2013

Facial expression analysis specialist Emotient and eye tracking software solutions firm iMotions have teamed up to create a platform that combines their key offerings, along with EEG and GSR technologies. More

imagoo Raises $1.2m for Polling App

Jun 7 2013

Las Vegas-based tech startup imagoo has raised $1.2m in angel funding, for use in rolling out its real-time social polling iPhone app and web platform - also called imagoo. More

WPP Strikes Twitter Data Deal

Jun 6 2013

Marcoms giant WPP has agreed a global partnership with Twitter and will use its data to give clients 'more effective campaigns, enhanced targeting, and more real-time insight'. More

New Tool Turns Microsoft Office into Survey Suite

Jun 6 2013

Torben Laustsen and Fred Balkenende, the creators of Danish data collection survey software tool TricTrac, have launched a new piece of software called OfficeReports, said to convert Microsoft Office into a complete data analysis and reporting suite for surveys. More

Havas Media Continues Analytics Buying Spree

Jun 6 2013

Havas Media Group has followed up last month's acquisition of data analytics firm ElisaDBI by buying big data analyst MFG Labs. More

WPP Takes Stake in Polish Agency

Jun 6 2013

WPP's digital marketing agency VML is to acquire a 49% stake in Polish full-service interactive agency Heureka Group, which has its own proprietary social media analytics arm called Brand Fibres. Terms of the deal were not disclosed. More

Euclid Hires ShopperTrak Founder Tad Sheppard

Jun 6 2013

US shopper analytics specialist Euclid has appointed ShopperTrak co-founder Tad Shepperd as Senior Vice President, responsible for driving sales and overseeing New York-based teams of sales execs, client services managers and analysts. More

PlayHaven Nabs Staq.io Game Analytics Team

Jun 6 2013

In San Francisco, mobile games platform PlayHaven has acquired the team behind the real-time game analytics company Staq.io, in order to extend its delivery of player insights to mobile developers. Terms of the deal have not been disclosed. More

Nielsen Tests Syncbak Mobile TV Tracking

Jun 5 2013

Nielsen has completed a successful trial using technology developed by mobile streaming provider Syncbak to capture and measure viewing of TV content on mobile devices. More

Laqshya Launches ROAM Traffic Count Tool

Jun 5 2013

Outdoor advertising firm Laqshya has launched an audience measurement tool called ROAM (Research on Outdoor Audience Movement), initially for use in gathering Opportunity To See (OTS) metrics in Mumbai, Delhi and Bangalore. More

Expanding uSamp Hires in US and UK

Jun 5 2013

Online sampling and technology company uSamp has appointed three new members of staff to support expansion both in the US and Europe. More

Blue Star Invests in BI Specialist Activecubes

Jun 5 2013

Software services firm Blue Star Infotech has invested an undisclosed sum in business intelligence (BI) and analytics company Activecubes Solutions India. More

Obama's Former Director of Data Re-joins NOI

Jun 5 2013

President Obama's former Director of Data Ethan Roeder has returned to political training specialist New Organizing Institute (NOI) as Executive Director, replacing co-founder Judith Freeman who left at the end of March. More

comScore to Buy Back $50m Worth of Shares

Jun 4 2013

After reporting 'record revenues' last month, up 11% to $68.8m compared with $62.3m a year ago, digital measurement specialist comScore is to buy back up to $50m worth of its common stock. More

InsightSquared Raises $8m for Analytics Tool

Jun 4 2013

Business intelligence software provider InsightSquared has raised $8m in Series B funding, which it will use to further develop its software-as-a-service (SaaS) sales and marketing analytics product. More

Forbes Debuts DIY Neuroscience Approach

Jun 4 2013

US agency Forbes Consulting Group has launched a DIY version of its MindSight applied neuroscience technology, offering quick, low cost insights into the subconscious emotions that motivate consumers to buy. More

ShopperTrak Buys RapidBlue

Jun 3 2013

US-based footfall analyst ShopperTrak has acquired retail data and analytics firm RapidBlue Solutions Oy, based in Helsinki. More

comScore's Digital Analytix Goes Multi-Platform

Jun 3 2013

Digital audience measurement pioneer comScore has announced the launch of the 'next generation' Multi-Platform version of its Digital Analytix product, offering clients a broader view of customers' behavior. More

Funds for Software That Recognises Emotion in Voices

Jun 3 2013

Tel Aviv, Israel-based start-up Beyond Verbal claims to have software which can gauge human emotions by listening to the tone of a voice, regardless of language. The company has recently raised $2.8m in a round of seed funding. More

Rapid Revenue Growth for Splunk

May 31 2013

US web analytics software company Splunk has announced results for its fiscal first quarter ended April 30th with total revenue up 54% year-on-year to $57.2m. However non-GAAP operating loss was $5.3m with heavy investment in sales, marketing, R&D. More

Famous Five In Arms for Data Protection

May 31 2013

Google, Microsoft, Facebook, Twitter and Yahoo! - arguably the five biggest names on the Internet - have written to UK Home Secretary Theresa May, warning they will not co-operate with plans to store personal data on online behaviour, according to a letter leaked in The Guardian newspaper. More

$15m for HR Big Data Firm Visier

May 31 2013

Workforce analytics company Visier has secured $15m in a series B round of funding, and says it will look to develop more new technology and spread its geographical footprint. More

'Social Radar' Tuned Again

May 31 2013

Infegy, the company behind online conversation analysis tool Social Radar, has announced a 'ground-breaking' update to the tool, including a more detailed and accurate analysis of demographics such as household income. More

US Firm Launches Focus Group App

May 31 2013

Austin, Texas-based design and marketing firm Rock Candy Media (RCM) has launched a focus group app named SocialSense, via its Market Research division. More

Growth and New Offices for eXelate

May 30 2013

In the US, audience targeting specialist eXelate has announced the opening of three new sales and support offices, in Chicago, Detroit and LA, and says it has doubled both its revenue and headcount in the last twelve months. More

Trade Bodies Back comScore Over 'Class Action' Ruling

May 30 2013

In the US, a coalition of advertising trade bodies have filed papers in support of digital audience specialist comScore, as it appeals against a decision to open a privacy case against it to class action status. More

New IBM Tools Target Employee Data

May 30 2013

IBM has announced new workforce-related big data software and services, which it says will help organizations build and maintain their global workforce by analysing data shared by employees and finding trends. More

Confirmit Upgrades CustomerSat VoC Software

May 30 2013

Research software specialist Confirmit has launched Version 12.2 of its CustomerSat solution, which it says brings 'key metrics from multiple survey programmes together in a single dashboard to track performance against corporate goals'. More

Kinesis and Federated Sample Strengthen Links

May 30 2013

US-based software firm Kinesis Survey Technologies has announced the integration of its solutions with the Fulcrum sample management platform of its partner company Federated Sample. More

iModerate Hires Sales Leader

May 30 2013

US qual firm iModerate Research Technologies has hired IBM veteran Mike Israel as SVP of Sales, responsible for both sales strategy and day-to-day management of the business development team. More

Toluna Upgrades Analytics Tool

May 29 2013

Toluna has announced a number of enhancements to its TolunaAnalytics web-based analysis, reporting and visualisation tool. They include the ability to analyse survey data from tracking studies. More

Stanley Joins Wiltse at Tween Girl Firm

May 29 2013

In the US, Dana Stanley has left his VP Marketing role at Survey Analytics to join former colleague Dean Wiltse at tween girl community FashionPlaytes. As VP of Research, Stanley will lead MR programs including online community Club Z and opinion and motivation tracker FPgirl Market Insights. More

Ipsos Launches New Censydiam Brand Growth Solution

May 29 2013

Ipsos MarketQuest has unveiled the 'next generation' of its suite of brand growth solutions, Censydiam, which it says helps users to identify and prioritise category and cross category opportunities for growth, analyse brand choice and measure brand equity. More

uSamp Upgrades Location-Based iPoll App

May 29 2013

uSamp has announced the newest version of its iPoll mobile app, which it says offers improved performance and a faster, more intuitive in-app user experience. More

MMR Debuts Survey App

May 29 2013

MMR Research Worldwide has launched a real-time, point-of-purchase survey app called MyDiaLog, which allows users to share videos, pictures and audio clips recorded on their smartphones. More

Obama Hires Thompson to Lead Census Bureau

May 28 2013

President Obama has appointed social science research specialist John Thompson to lead the US Census Bureau, replacing Robert Groves who left last August to take up the post of Provost of Georgetown University. More

Arbitron Sues Saga for Unauthorized Data Use

May 28 2013

In a legal filing, US ratings giant Arbitron has claimed that radio broadcaster Saga Communications has infringed its copyrights by reproducing and distributing Arbitron audience estimates without authorization. More

$45m for BI Firm Adaptive Planning

May 28 2013

San Francisco-based business intelligence and analytics platform Adaptive Planning has raised $45m in venture funding, for use in expanding its sales and partner channels in North America, moving into international markets and driving new product development. More

Cambiar Hires GM Veteran for Research Impact Arm

May 28 2013

Cambiar, the management consultancy dedicated to the MR and analytics industry, has appointed General Mills veteran Russ Rubin as an Associate in its Research Impact Practice. More

Cvent Opens First European Office in London

May 28 2013

US web-based software developer Cvent has opened an office in London, from which it will support its existing client base in Europe and continue to expand the business internationally. More

Civicom Unveils Pinterest-Based MR Service

May 28 2013

US firm Civicom Marketing Research Services has introduced a service to enable clients to use Pinterest for their market research projects. More

Twitter Unveils TV Ad Tie-In Service

May 24 2013

Twitter has announced a new service offering TV advertisers the ability to target people who are tweeting about their ad campaigns. More

Chinese Partnership for Vision Critical

May 24 2013

Vision Critical has announced a partnership with Shanghai-based agency N Dynamic Market Research and Consultancy, which will offer its insight community technologies to clients across China, Hong Kong and Taiwan. More

Hall & Partners Hires Innovation Leader

May 24 2013

Brand and communications researcher Hall & Partners has appointed Jim Forrest as Global Partner, Digital Innovations, based in New York, with a remit to drive digital strategy and the creation, global roll-out and integration of digital capabilities across the company. More

RP Cushing to Open in Hong Kong

May 24 2013

UK-based market research recruiter RP Cushing is to open an office in Hong Kong in the summer, two years after the launch of its Singapore branch. More

Brandwatch Debuts Social Media Tool

May 24 2013

Brighton, UK-based social media analytics provider Brandwatch has launched a new tool, Channels, which aims to bring together analysis of a client's owned and earned media assets across different social networks in one place. More

NDTV Appeals Ratings Lawsuit Dismissal

May 23 2013

Indian network New Delhi Television (NDTV) has appealed against a ruling by the New York State Supreme Court that its $1 billion ratings manipulation lawsuit against Nielsen and WPP should be heard in India. However, NDTV has only named Nielsen in the appeal. More

'Angry MR Client' Joins Agency

May 23 2013

Former Philips exec Oana Stroie has been revealed as the voice behind the Angry_MR_Client Twitter account as she joins Cello-owned co-creation agency Face as an Account Manager. Former NM Incite director Erika Ammerman has also joined the firm, as Head of Social Media Research. More

Netflix Founder Joins BI Firm Looker

May 23 2013

Santa Cruz, CA-based Looker Data Sciences has appointed Netflix co-founder Marc Randolph as a Board member. The firm has also hired former Greenplum/EMC exec Frank Bien as President. More

Research Panel Asia Opens 'Hub' in Singapore

May 23 2013

Tokyo-based Research Panel Asia (RPA) has chosen Singapore for the location of its sixth office, which it says will act as a hub for marketing research across the APAC region. More

Rhall to Replace Campbell as Millward Brown Global CEO

May 23 2013

Millward Brown has appointed Travyn Rhall as Global CEO, succeeding Eileen Campbell who is stepping down in mid-July for personal reasons. More

MRA Names Client Side Chairman

May 22 2013

In the US, the Marketing Research Association (MRA) has appointed Nestle Purina PetCare insights exec Jill Donahue as its 2013-2014 Chairman. More

Nielsen Declines to Bid for AAMA Web Audit Contract

May 22 2013

Nielsen has opted not to participate in a tender put out by the Audited Media Association of Australia (AAMA), for a new range of metrics to be included in its Web Audit Service. The measurement giant says the ad industry has made clear its preference for a single metric. More

Aegis Buys Amsterdam-Based Social Embassy

May 22 2013

Aegis Media has acquired Amsterdam-based social media agency Social Embassy, which uses research to understand online reputation, survey consumers and interview stakeholders. Terms of the deal were not disclosed. More

FourthWall Expands MassiveData Panel

May 22 2013

Interactive TV program producer FourthWall has expanded its MassiveData television viewership panel to provide set top box data from 4.7 million participants, who use three million cable TV devices and live in 1.8 million homes across the US. More

AudienceScience Promotes Peralta to CEO

May 22 2013

In the US, behavioral targeting and data management firm AudienceScience has promoted Mike Peralta to the position of Chief Executive Officer, replacing Jeff Pullen who has left the company. The firm has also named Robert Chamberlain as Chief Financial Officer. More

Funds for Shopper Targeting Firm Compare Metrics

May 22 2013

Austin, TX-based Compare Metrics has raised $4.2m in first-round financing. The funds will be used to support 'aggressive' growth plans for its platform, which customizes merchandising for individual shoppers while creating new intelligence into how and why shoppers buy. More

MetrixLab Buys Stake in Precision Sample

May 21 2013

Rotterdam, Netherlands-based online research firm MetrixLab has agreed to acquire a stake in US firm Precision Sample, whose panels will be integrated with the former's MarketTools sample ecosystem. More

IMS Health Buys Again

May 21 2013

Pharma data giant IMS Health has announced the acquisition of US marketing technology provider 360 Vantage, with an eye to extending its commercial Software-as-a-Service offer for life sciences and healthcare clients. More

India's TAM Sets Up Independent Monitors

May 21 2013

In India, Nielsen / WPP joint venture TAM Media Research has set up a 'vigilance desk', headed by a former senior policeman, and a 'transparency panel' of regulation experts, aiming to guarantee the impartiality of its methods and ratings. More

Schlesinger Boosts US Team

May 21 2013

US-based fieldwork group Schlesinger Associates has announced two key hires. Robert Ramirez joins as SVP, Strategic Development for the US-based Global Management Solutions service, while Tim Holley is appointed as Director, Specialty Panels and Recruiting. More

ICM Direct Expands Call Centre, Adds B2B Nous

May 21 2013

In the UK, fieldwork division ICM Direct has expanded its Bedford Call Centre by 20 percent, responding to 'increased client demand for fieldwork services'. More

Big Data Firm Tableau Raises $254m with IPO

May 20 2013

Big data visualization and analytics provider Tableau Software has raised $254.2m in an IPO, which priced its shares at $31 each and has valued the company at $2 billion. More

Voltari Hires Former Axciom Exec to Build Insights Team

May 20 2013

In the US, predictive and behavioral ad targeting specialist Voltari has appointed former Axciom exec Shannon Denison as Vice President of Product & Insights, to oversee its product strategy while also building its Consumer Insights team. More

Alteryx Gets $12m for Analytics Expansion

May 20 2013

US big data specialist Alteryx has raised $12m in financing, which it plans to use to expand internationally with investment in its sales, marketing and product. More

Business Intelligence Firm RJMetrics Raises $6.25m

May 20 2013

US-based business intelligence provider RJMetrics has raised $6.25m in a Series A round of funding, earmarked for increased marketing efforts and growth in its sales and customer teams. More

D&B Launches Small Business Segmentation Tool

May 17 2013

Business information provider Dun & Bradstreet (D&B) has introduced a product called Hoover's Analytics, to help small business segment and evaluate their customers and prospects and identify new market opportunities. More

Civicom Launches App for Mobile Shopper Insights

May 17 2013

US firm Civicom Marketing Research Services has launched a mobile app through which consumers can 'dial in' and record their thoughts while out shopping. More

Social Media Anaytics Firm awe.sm Names New CEO

May 17 2013

San Francisco-based social media analytics specialist awe.sm has appointed Fred McIntyre as CEO, replacing Jonathan Strauss who has taken on the role of Head of Product Development. Strauss will continue to lead the company's product, strategy and engineering efforts. More

EdgeSpring Launches with $11m Funding

May 17 2013

Business intelligence and big data analytics firm EdgeSpring has launched out of stealth with $11m in Series A venture funding. More

St Ives Buys Digital Agency Branded3 for £10.7m

May 16 2013

UK marketing services and print group St. Ives has continued its recent buying spree, with the acquisition of London and Leeds-based digital agency Branded3 from co-founders Vin Chinnaraja and Patrick Altoft. The deal is valued at up to £10.7m. More

Ipsos Strengthens North America Leadership

May 16 2013

Ipsos has made several key appointments in its North American leadership team, naming Jeff Cail as Chief Operating Officer, David Parma as President of Ipsos Marketing, and Jim Meyer as CEO of Ipsos ASI. More

Kantar Firms Link with Double Verify for Digital ROI

May 16 2013

Kantar companies Dynamic Logic and Compete have teamed up with online media viewability firm Double Verify to launch a tool called Advance, which combines exposure metrics and effectiveness measures in a unified reporting and optimization system. More

Silverpop Debuts Behavior-Based Targeting System

May 16 2013

Digital marketing technology provider Silverpop has launched a system called Universal Behaviors, which provides access to a live stream of real-time consumer actions which can be analyzed and then used to build individual targeted campaigns. More

IMRSV Launches Webcam Face Recognition Software

May 16 2013

In New York, analysis tech firm IMRSV has launched facial recognition software called Cara, through which any webcam can be used to gather audience data such as gender, age, attention time and 'glances'. More

Crimson Hexagon Debuts Real-Time Social Media Monitoring

May 16 2013

US-based social media monitoring and analytics firm Crimson Hexagon has introduced a new feature called Live Stream, to enable real-time social media monitoring through its existing ForSight platform. More

ABC Pilots Nielsen OCR Mobile Move

May 15 2013

US media network ABC is participating in Nielsen's 'first-ever' trial expanding its Online Campaign Ratings (OCR) solution to the measurement of ads on mobile devices. More

Two Senior Hires for Passenger

May 15 2013

US-based online community specialist Passenger has hired consumer insights expert Chandra Chaterji as Director of Solutions Development, to lead development of new approaches and methodologies for the company. The firm has also appointed Whitney Miller as Director of Insights. More

uSamp Names CTO

May 15 2013

In the US, online sampling and technology company uSamp has appointed former Ticketmaster SVP Carl Trudel as Chief Technology Officer, to oversee existing platforms and help it navigate developments in areas such as virtualization, the cloud, big data and data management. More

Funds for US Firm Radius

May 15 2013

Sales and marketing intelligence provider Radius has secured an undisclosed amount of funds from corporate investment firm BBVA Ventures. More

Twitter Buys Big Data Firm Lucky Sort

May 14 2013

Social media giant Twitter has acquired Portland, Oregon-based big data visualization and analytics startup Lucky Sort for an undisclosed amount. More

Foresee Launches SessionReplay for Mobile

May 14 2013

Online customer experience specialist Foresee has launched an SaaS tool called 'SessionReplay for Mobile', to help organisations see how mobile users are interacting with their sites and apps. More

Insight Firm Launches in Kansas City

May 14 2013

US ad agency veteran Sheree Johnson has launched a firm called SJ Insights, which will offer market intelligence and analysis, proprietary market research, media planning and buying, along with marketing and advertising related consultancy services. More

Nielsen Catalina Debuts TV Ad Matching Tool

May 14 2013

In the US, shopper insight specialist Nielsen Catalina Solutions has launched a tool called AdVantics On Demand, allowing clients to link TV ads with appropriate audiences, based on actual retail purchase data. More

Nielsen Shareholders to Sell 35m Shares

May 14 2013

Nielsen has issued a public offering of 35 million new shares of common stock at $35.01 each, which it says will generate nearly $1.3 billion for certain existing unnamed shareholders. More

Paper Puts Ipsos MORI's EE Partnership Under Spotlight

May 13 2013

In the UK, a partnership between Ipsos MORI and mobile phone company EE is in the public eye after the Sunday Times said data on EE customers was being offered to the Metropolitan Police. Both EE and MRS Code-compliant Ipsos MORI have confirmed that the data is aggregated and anonymised. More

GfK Expects Improvement after Slower First Quarter

May 13 2013

GfK has issued an ad hoc statement on preliminary figures for the first quarter, showing organic sales growth of only 0.6 percent, and adjusted operating income and margin down on Q1 2012. However the global group says order levels are good and it should meet annual forecasts of 3-4 percent sales growth. More

TapestryWorks Debuts Shopper Behaviour Tool

May 13 2013

Singapore-based consultancy TapestryWorks has announced the launch of BehaviourWorks, a new framework for evaluating shopper behaviour for point-of-sale, web site design and promotional materials, building on advances in neuroscience and behavioural economics. More

Senior Hires and Relocation for Expanding Verve

May 9 2013

London-based research panel and online community specialist Verve has moved to a new loft space in The Leather Market near Tower Bridge, in preparation for substantial growth during the year. The firm has also appointed Georgina Botting and Sali Turner as Directors. More

Wipro Buys $30m Stake in Big Data Firm Opera

May 9 2013

IT outsourcing firm Wipro has bought a $30m minority stake in big data science and predictive analytics specialist Opera Solutions. More

TRA Adds 'Psychographic' Data to Ad Targeting Tool

May 9 2013

US media measurement firm TRA, now a subsidiary of DVR pioneer TiVo, has expanded its ad targeting solution by adding access to Tivo's 48,000-strong Power||Watch household panel. The firm says advertisers will now be able to target ads based on consumers' views about what they buy. More

YFind Launches Shopper Location Tool

May 9 2013

Singapore-based YFind, which helps brick-and-mortar retailers track and analyze movement in any indoor or urban environment, has launched a shopper analytics dashboard called TheRetailHQ, which pinpoints shoppers' specific locations inside a store. More

KSS Retail Launches Pricing and Promotions Tool

May 9 2013

In the US, dunnhumby-owned price modeling and customer insight firm KSS Retail has introduced a new business intelligence tool called PriceStrat Analyzer, to enable retailers to tap into their data for decisions about pricing and promotions. More

YouEye Raises $3m for Remote UX Tools

May 9 2013

In the US, remote usability testing specialist YouEye has raised $3m from angel investors, and plans to develop existing and new products, while expanding into new markets. The firm has also released the beta version of a user experience solution called Insite. More

Research Now Becomes Vision Critical Partner

May 9 2013

Research Now has joined online community specialist Vision Critical's Global Partner Program, in order to offer the latter's insight community technologies to its own clients and prospects around the world. More

Buoyant Arbitron Continues Rise

May 8 2013

Radio ratings giant Arbitron has reported a 5.1% increase in Q1 revenue to $111.8m, compared with $106.4m in the prior year period. Earnings are slightly down - Q1 EBITDA was to $34.7m vs $36.6m a year earlier - due the firm says to the costs associated with the planned Nielsen merger. More

Brandtone and TNS Team for Mobile Insights

May 8 2013

Mobile marketing firm Brandtone has signed a one-year partnership with TNS, which will give the research company exclusive access to its database of engaged consumers in developing and emerging markets. The initial partnership will cover South Africa, Turkey, Russia and Brazil. More

'Emotion Sense' App Reveals Users' Moods

May 8 2013

A team of researchers from Cambridge University have developed a smartphone app called 'Emotion Sense', which collects data from a user's mobile phone in order to understand what triggers their mood swings. More

Vision Critical Hires Four for Media & Ents Arm

May 8 2013

Online research community specialist Vision Critical has recruited four new execs for its Media and Entertainment team, and says it expects revenue from the division to nearly double in North America within the next year. More

TenFarms Raises $2.7m for Photopoll App

May 8 2013

Mobile technology start-up TenFarms has raised $2.7m from undisclosed angel investors, which it will use to further develop its Photopoll instant polling app. More

Crimson Hexagon Partnership Targets Government

May 8 2013

In the US, social media monitoring and analytics firm Crimson Hexagon has partnered with technology integrator MicroTech to analyse social media users' engagement with government organizations at the federal, state and local levels. More

Kinetic Social Secures $8m for Data-Led Platforms

May 8 2013

Data-centric social media ad tech company Kinetic Social has raised $8m in a Series A round of financing, which it will use to extend products including its machine learning optimization engine and cross-channel analytics engine. More

SSI Adds Geographic Selection to QuickTake DIY Tool

May 7 2013

Sampling, data collection and analytics specialist SSI has updated its QuickTake DIY solution to include geographic selection options in European markets including Germany, the UK and France. Latin American and Asia Pacific countries will follow. More

Australian Web Audit Service Out to Tender

May 7 2013

The Audited Media Association of Australia (AMAA) has put out to tender a contract to measure a new range of metrics to be included in its Web Audit Service. The organisation's existing service has been audited by Nielsen for the past four years. More

MarketVision Strengthens Team

May 7 2013

US company MarketVision Research has appointed Frank Gutowski as Research Director, Jennifer Hall as Manager of Quant Field Operations, Scott Hanson as VP of Client Services, and Ashley Ice as a Programmer. The firm has also promoted Tom Donnelly and Renu Dalal to VP roles. More

Cambiar Hires Tim Key for Impact Unit

May 7 2013

Cambiar, the management consultancy dedicated to the MR industry, has appointed industry veteran Tim Key as an Associate in its Research Impact practice. More

Harris Turns Profit Despite Continued Revenue Slide

May 3 2013

Harris Interactive has reported third quarter revenue down 2% to $33.6m, and bookings down 13% to $34.4m. However, profits climbed and operating income was $1.1m, compared with a loss of $371k a year previously. More

Another Record Quarter for comScore

May 3 2013

Digital measurement specialist comScore has reported 'record revenues', with first quarter figures up 11% to $68.8m compared with $62.3m a year ago, driven by its Audience Analytics business and mobile and multi-platform products. More

Woolworths in 'dunnhumby Deal' with Quantium

May 3 2013

In Australia, supermarket giant Woolworths has taken a 50% non-controlling stake in customer data analytics firm Quantium, which in return will gain access to Woolworth's customer data and provide insights to the retailer's packaged goods suppliers. More

Vision Critical and SKOPOS Pair Up in Germany

May 3 2013

Online research community specialist Vision Critical and full service agency SKOPOS in Germany have hooked up to offer their respective services to clients. More

SessionM Launches Mobile Poll Feature

May 3 2013

Boston, MA-based company SessionM has added a survey feature, 'Consumer Polls', to its mobile loyalty and monetization platform, to enable advertisers and developers to launch in-app polls across millions of mobile users. More

Kinetic Rolls Out Aureus System in Malaysia

May 3 2013

WPP's out-of-home media planning and buying firm Kinetic has launched its 'Aureus' planning and placement system in Malaysia, bringing together local market data, industry and proprietary research, and detailed inventory information. More

GfK Buys Remainder of US, UK and German Firms

May 2 2013

GfK has acquired the remainder of subsidiaries GfK Etilize in the US, media control GfK International in Germany, and GfK UK Entertainments in the UK. More

reInvention Reinvents Itself as Critical Mix

May 2 2013

Sampling and data collection provider reInvention, having recently acquired New York-based competitor Authentic Response and software technology firm Critical Mix, has adopted the latter's name as its own. More

AOL and Nielsen Launch Video Audience Measure

May 2 2013

AOL has partnered with Nielsen to develop a tool to measure those audiences viewing the former's library of more than 620,000 videos. More

Placed Maps Panel's Real World Movements

May 2 2013

Location analytics firm Placed has launched a new solution called Placed Insights which measures the geographic locations visited by more than 70,000 panelists a day. More

Dollywagon Launches 'Colourtext' Social Media Tool

May 2 2013

North of England-based company Dollywagon Media Sciences has launched a new business called Colourtext, which offers a dashboard providing semantic analysis of content on social networks. More

IAG Co-Founder Alan Gould is New uSamp CEO

May 1 2013

Alan Gould, the co-founder of IAG Research, has joined online sampling and technology company uSamp as Chief Executive Officer, while the firm's founders Matt Dusig and Gregg Lavin will continue to operate the firm's core sampling business. More

Lumi Mobile Opens in Hong Kong

May 1 2013

London-based mobile research tech specialist Lumi Mobile has expanded to Asia with the opening of a subsidiary in Hong Kong. More

Actian Buys Big Data Specialist ParAccel

May 1 2013

Big data management specialist Actian has acquired ParAccel, which offers a proprietary platform through which users can run big data analytics programs. Terms of the deal were not disclosed. More

Decipher Hires Two for US Senior Team

May 1 2013

US-based research technology firm Decipher has appointed Jeffrey Bergman for the newly created role of Chief Financial Officer, based in the firm's Fresno headquarters, while Jonathan Tice joins as SVP of Client Development in New York. More

Experian Unveils Marcoms Development Platform

May 1 2013

Global information giant Experian has launched a platform integrating real-time data and customer insight to help marketers create materials for campaigns across on and off-line channels. More

In-Store Analytics Firm RetailNext Raises $15m

May 1 2013

In the US, RetailNext has completed a $15m Series C round of financing, which it will use to expand its engineering team, deliver new detection and predictive analytics capabilities, and grow its operations in Europe, Asia Pacific and Latin America. More

Skytree Gets $18m for Big Data Development

May 1 2013

Big data predictive analytics firm Skytree has raised $18m in Series A funding, as fuel for its 'aggressive growth strategy'. More

Nielsen Pilots Online TV Measure

Apr 30 2013

Nielsen is piloting a new solution, 'Nielsen Digital Program Ratings', designed to measure audiences who view TV content online. More

IMS Health Buys Social Media Analyst Semantelli

Apr 30 2013

US research giant IMS Health has acquired social media analytics firm Semantelli for an undisclosed sum. More

Visible Measures and Partners Launch Video Tool

Apr 30 2013

US-based video analytics firm Visible Measures has partnered with Publicis agencies VivaKi and Starcom MediaVest Group (SMG) to develop Contagion, a platform for planning and measuring video campaigns. More

ClickTale Gets $17m to Expand In-Page Analytics

Apr 30 2013

Israeli web user experience specialist ClickTale has secured a $17m Series B round of investment, which it will use to fund product development and accelerate its global growth. More

Sparks Fly over Do-Not-Track Delays

Apr 29 2013

Protagonists in the US debate about the protection of online consumer data appear to be pursuing at least three conflicting strategies, with ad industry trade group the Digital Advertising Alliance (DAA) deflecting criticism from senators onto browser makers Microsoft and Mozilla (Firefox). More

Online Qual Platform CrowdZoo Launched

Apr 29 2013

In Liverpool, UK, MR agency Curiosity Insight and social networking site AllJoinOn.com have launched CrowdZoo, described as the country's 'first' MR solution combining 'a feature-packed, easy to use online bulletin board' and 'the research participants to use it'. More

Pakistan Launch for Effective Measure

Apr 29 2013

Emerging market digital audience specialist Effective Measure has officially launched in Pakistan, after more than a year sounding out this 'booming online media market'. More

MRC OK for Google's Ad Viewability Measure

Apr 29 2013

Google has announced that its viewability measurement tool Active View has won accreditation from the Media Rating Council, and has released stats revealing that - perhaps predictably - viewers are considerably more likely to click on an ad if they can see it. More

Social Media / TV Analyst Adds BARB Ratings

Apr 29 2013

UK firm SecondSync, which analyses the relationship between conversations in social media and TV programmes and audiences, has integrated overnight TV ratings from audience measurement body BARB into its dashboard system. More

WPP's Insight Revenue Rises

Apr 26 2013

WPP's Consumer Insight division has reported a 3.2% increase in revenue from £569m to £588m for the first quarter. Like-for-like - allowing for currency changes and the effect of acquisitions - the rise was only 1%. More

Europe a 'Drag' on Nielsen's Business

Apr 26 2013

Nielsen has reported a 3% increase in Q1 revenues to $1.38 billion, despite performance in Europe which CFO Brian West said in a conference call continues to be a 'pretty big drag' on the company. More

GfK Plans Major Boost for KnowledgePanel

Apr 26 2013

In the US, GfK is to increase the size of its KnowledgePanel by a third in 2013, in a bid to provide greater access to those populations that are often difficult to reach using traditional survey methods. More

Purchasing Data Firm Datalogix Gets $25m

Apr 26 2013

US-based online / off-line purchasing data firm Datalogix has closed a $25m Series B round of funding, and says it will help to accelerate the adoption of its audience and measurement solutions across display, mobile, video, social media and search channels. More

Silverpop Raises $25m for Targeting Technology

Apr 26 2013

In the US, online behavioral marketing technology specialist Silverpop has raised $25m in venture debt funding, for use in accelerating growth globally. More

Ipsos Q1 Revenues Down 5.3% in Q1

Apr 25 2013

Ipsos has reported a 5.3% drop in first quarter revenues to EUR 359.6m, which equates to a 2.7% drop at constant scope and exchange rates. The firm says these figures reflect a decrease in commercial activity in the final quarter of 2012. More

Webtrends to Relocate to 'Big Pink'

Apr 25 2013

Digital analytics specialist Webtrends is relocating its headquarters to downtown Portland next February, consolidating its operations onto a single floor in the skyscraper known as 'Big Pink'. More

BrainJuicer Rolls Out Emotion-Based Pack Test

Apr 25 2013

UK-based online specialist BrainJuicer has introduced a new methodology called 'The System 1 Pack Test', which imitates the real-time shopping experience by asking people to make a selection from the shelf while under time-pressured conditions. More

Nanigans Raises $5.8m for Ad Targeting Platform

Apr 25 2013

Ad targeting technology specialist Nanigans has closed a $5.8m Series A.1 round of funding, which it will use to enhance its existing mobile products, and expand into verticals including retail. The funds will also enable it to hire new staff in Boston, New York, San Francisco and London. More

Short-Lived Foredeus 'Absorbed'

Apr 25 2013

Salt Lake City-based marketing intelligence firm Foretelligent has reintegrated its big data / predictive analytics arm Foredeus and its marcoms /strategy division 44ounces, under the latter brand. The two were split out just six months ago. More

SSI Hires AsiaPac Leaders

Apr 24 2013

Data collection and sampling solutions firm SSI has appointed Max Weber as Managing Director, Asia Pacific, and Satoshi Komatsuzaki as Country Manager for Japan. More

Maritz Debuts 'Capella Restaurant' Feedback Tool

Apr 24 2013

Maritz Research has expanded into the food service industry through the launch of 'Capella Restaurant', a mobile survey tool designed to capture feedback about diners' experiences. More

Insight Role for New Facebook UK Board

Apr 24 2013

Facebook has set up a UK Advisory Board comprising eleven representatives from major brands and agencies who will meet four times a year to discuss insights, campaign measurement, product development and marketing best practices. More

Funds for Big Data Firm Qubole

Apr 24 2013

Palo Alto and Bangalore-based big data analytics specialist Qubole has closed a Series A funding round, which brings its total investment to $7m. More

Infer Raises $10m for Customer Prediction Offer

Apr 24 2013

US company Infer, which offers a predictive solution based on the mining of historical customer win/loss data, has secured $10m in Series A funding, which it plans to use to grow its team of engineers and scientists and broaden the application of its solution. More

Pentaho Buys UX and Dashboard Firm Webdetails

Apr 23 2013

US business intelligence and analytics firm Pentaho has acquired Portugal-based user experience (UX) and dashboard specialist Webdetails, enabling it to offer richer data-driven visualization tools to its clients. Terms of the deal were not disclosed. More

Ipsos Italian Radio Contract Extended

Apr 23 2013

Ipsos has been awarded a further year's contract to track Italian radio audiences, using its mobile radio audience measurement system MediaCell. More

uSamp Opens in France

Apr 23 2013

Online sampling and technology company uSamp has opened an office in Paris, France, where it has appointed former SSI exec Franck Pernez as Sales Director, to support its expansion in Europe. More

THREE Opens Asia Pacific Division

Apr 23 2013

US-based research consultancy THREE has opened an Asia Pacific division, and appointed Jeff Lee for the newly created position of Research Director, working from the Los Angeles area. The firm says that it is also planning to open South American and European units in the coming year. More

Obama Campaign Data Chief Joins UChicago

Apr 23 2013

Rayid Ghani, the former Chief Scientist for the 'Obama for America' data analytics team, has joined the University of Chicago, in a role which will involve exploring the use of data to solve complex social problems. More

Swipp Raises $2m, Launches Real-Time Insight Tool

Apr 23 2013

In the US, Silicon Valley-based social media intelligence platform Swipp has raised $2m in investment funding, while also launching a product called Swipp Plus to provide real-time customer insight around products, brands and offers. More

'First' Indian Return Path Contract for Kantar Media

Apr 22 2013

Kantar Media has won a multi-year contract to measure subscriber behaviour for Indian Direct to Home (DTH) TV provider Tata Sky. The service, launching later this year, is billed as the first Return Path Data audience research service in India. More

Affinity Renews Antitrust Action against GfK MRI

Apr 22 2013

Shuttered media measurement firm Affinity LLC has brought a $20m antitrust action against GfK's magazine audience ratings arm GfK MRI, reiterating its claim that the latter used stolen trade secrets about Affinity's competing product to drive it out of business. More

Six New VPs for dunnhumbyUSA

Apr 22 2013

Customer analytics specialist dunnhumbyUSA, the joint venture between The Kroger Company and London-based dunnhumby, has announced six promotions to Vice President: Brian Higdon, Dawn Valandingham, Megan Moglia, Sean Hannon, Susan Visconte and Dawn Shirley. More

Respondent Recruitment and Screening Service Launched

Apr 22 2013

Connecticut-based Civicom Marketing Research Services has launched a recruiting service, CiviSelect, which will provide respondents from all parts of the globe for research surveys using social media sites. More

Creston Revenue Flat Despite Insight Revival

Apr 22 2013

UK-based insight group Creston plc has issued a trading update covering the year ended 31st March 2013, ahead of full year results which are due on 12th June. Group revenue was flat at £75m, but Creston said the recovery in its Insight division continued during the second half. More

Guardian's Data Man Simon Rogers Joins Twitter

Apr 19 2013

The Editor of The Guardian newspaper's Datablog and Datastore online resources, Simon Rogers, has quit his job to join Twitter in the US as the firm's first Data Editor. James Ball will step into his shoes in the UK. More

Behavio Team Take Prediction Expertise to Google

Apr 19 2013

The team behind start-up Behavio, which collects and uses mobile phone data to predict users' future behavior, has joined search giant Google. More

Spiceworks Taps IT Network for Test Panels

Apr 19 2013

IT network Spiceworks has introduced a service called SpicePanels, which brings together technology vendors and beta testers from its Spiceworks Community of 2.4 million IT professionals, and tasks them with testing and trialing new products, services and marketing campaigns. More

Tobii Unwraps UX Bundle

Apr 19 2013

Eye tracking technology specialist Tobii has introduced a usability testing package called Tobii UX Live, which combines hardware, software, education and support. More

MRops Adds Guerin and Harding to Leadership Team

Apr 19 2013

US data collection agency MRops has appointed former Toluna exec Bill Guerin in the newly created role of Chief Client Officer, while industry veteran Jon Harding joins as EVP, focusing on expanding partnerships into the Mid-West and Central regions. More

Gainsight Gets $9m and New CEO

Apr 19 2013

Big data predictive analytics specialist Gainsight has raised $9m in Series A funding, which it plans to invest in product development and roll-out. The firm has also appointed Nick Mehta as Chief Executive Officer, while founder Jim Eberlin has moved to a dedicated product strategy role. More

Guavus Raises Further Funds for Big Data Offer

Apr 19 2013

Just three months after raising $30m in an investment round, big data analytics firm Guavus has secured a further $9m from new investors, which it will use to continue to expand its core products, scales its operations, and pursue 'select' acquisitions. More

Face Debuts Big Data Social Media Tool

Apr 19 2013

Cello-owned co-creation agency Face has launched a social media research platform called Pulsar TRAC, designed specifically to handle large volumes of data. More

Emma Adds Glamour to SurveyMonkey

Apr 18 2013

Web-based e-mail company Emma, Inc. has partnered with DIY research firm SurveyMonkey to help clients of both firms distribute surveys and gather feedback in an 'aesthetically pleasing way'. More

Nielsen Adds OCR to SET Media's Velocity

Apr 18 2013

Nielsen has integrated its Online Campaign Ratings service with the Velocity measurement solution of digital video specialist SET Media, allowing advertisers to forecast Gross Rating Points (GRPs) by program type and by individual video, while also delivering post-impression analytics. More

Synthesio Extends Social Media Monitoring to Singapore

Apr 18 2013

Social media analysis firm Synthesio has opened an office in Singapore, adding to its existing operations in New York, Austin, London and Paris. More

Voxco Spins Off and Renames Acuity4 Social

Apr 17 2013

In Canada, research software firm Voxco has spun off its social media monitoring and analytics arm Acuity4 Social as a separate company, and renamed it Semeon Analytics. More

Arbitron Shareholders Approve Nielsen Acquisition

Apr 17 2013

Arbitron's shareholders approved the company's acquisition by Nielsen at a special meeting held yesterday. More

SymphonyIRI Returns to Old Name

Apr 17 2013

In the US, the company known for the last three years as SymphonyIRI is now once again just IRI (Information Resources Inc.). More

Gaucher Named MD of Kantar's Ad Intelligence Europe

Apr 17 2013

In France, Denis Gaucher has been promoted to the position of Managing Director Europe for Kantar Media's recently formed Ad Intelligence arm. More

SocialFlow Raises $10m for Market Expansion

Apr 17 2013

New York-based social media marketing agency SocialFlow has secured $10m in Series B funding, which it will use to expand its product portfolio. More

Unruly Debuts Video Impact Measure

Apr 17 2013

London-based video ad distribution and tracking platform Unruly has released an analytics dashboard through which brands and agencies can measure the impact of their social media video strategies against those of their competitors. More

IAB Australia Extends Nielsen Contract

Apr 16 2013

IAB Australia has extended its national online audience measurement contract with Nielsen, without going out to tender. More

Arbitron Settles WKYC-TV Infringement Row

Apr 16 2013

US radio ratings giant Arbitron has entered a settlement agreement with Gannett-owned WKYC-TV, resolving the legal action brought against the television broadcaster in January for copyright and trademark infringement. More

comScore Names China and Japan Country Leaders

Apr 16 2013

Digital measurement specialist comScore has promoted Victor Cheng and Yosuke Maekawa to head its China and Japan regions respectively. More

PepsiCo's Leach Joins BrainJuicer Behavioral Labs

Apr 16 2013

Online specialist BrainJuicer has appointed former PepsiCo shopper insights exec Will Leach as Vice President of its methodological unit Behavioral Labs in Texas. More

Webtrends Debuts Customer Data Integration Tool

Apr 16 2013

Online analytics pioneer Webtrends has launched a platform called 'Action Center', through which users can integrate in-session and historical customer data into their marketing systems. More

Liz Musch to Lead Ipsos ASI

Apr 15 2013

Liz Musch has been appointed CEO of ad, brand and communications research division Ipsos ASI, succeeding Alex Gronberger who moves to the new role of regional CEO of Ipsos Latin America. She joins the Ipsos Management Board and will report to founder and CEO Didier Truchot. More

Partners Bring Neuroscience Approaches to Middle East

Apr 15 2013

Emotional response measurement specialist Forbes Consulting Group has announced a partnership with Arab research boutique iQual, to bring 'cutting-edge applied neuroscience and emotional insight to businesses throughout the Middle East'. More

Velti and BlueKai Build Mobile Targeting Offer

Apr 15 2013

Online targeting specialist BlueKai has teamed up with mobile marketing and ad technology company Velti to give clients of the former's Data Activation System access to the latter's data and allow targeting of consumers on mobile devices. More

Blab Launches Social Media Prediction Tool

Apr 12 2013

US company Blab has introduced a platform which it claims can predict the content of future social media conversations. More

Sticky Raises $3m to Expand Eye Tracking Tech

Apr 12 2013

Sticky, which uses web-cam based eye tracking technology to measure ad effectiveness, has raised $3m in new funding. More

HG Data Hires Former JupiterResearch CEO

Apr 12 2013

US-based business intelligence company HG Data has appointed former JupiterResearch CEO Tim Baskerville as President, with a remit to scale its data science operation. More

QualMetrix Names House CEO

Apr 12 2013

Miami-based healthcare analytics company QualMetrix has named co-founder Adam House as its Chief Executive Officer. More

Company Info Specialist Duedil Raises $5m

Apr 12 2013

London-based business information provider Duedil has raised $5m (£3.3m) in Series A funding, which it will use to expand into new territories and develop its product offering by tapping into additional data sets. More

TiVo Adds Nielsen Data to TRA's Media Analytics Service

Apr 11 2013

TiVo Research and Analytics - a subsidiary of digital video recorder (DVR) firm TiVo - has added data from Nielsen to the media measurement and analytics services offered by its recently acquired TRA business. More

Launch of DIY Survey Platform ZappiStore

Apr 11 2013

MESH Planning Partner Stephen Phillips has launched a new online DIY market research platform called ZappiStore, initially available in the UK, US and Australia. More

mo'web Launches B2C Panel in Turkey

Apr 11 2013

Full service online research agency mo'web has launched a new consumer panel in Turkey, while also announcing plans to expand into the country's B2B market. More

Evidon Debuts Mobile Ad Opt-Out App

Apr 11 2013

Online privacy and compliance specialist Evidon has introduced an app called 'Ad Control', that enables Apple users to opt out of 'cross-app' behavioral advertising served on their mobile devices. Later this month, the tool will also be available in the Google Play App Store for Android users. More

eXelate Hires Former Xaxis VP of Analytics

Apr 11 2013

In the US, audience targeting specialist eXelate has appointed former WPP Xaxis digital data and analytics specialist Eugene Becker as Senior Vice President of Product Management. More

New Partner for Web Analytics Demystified

Apr 11 2013

US consultancy Web Analytics Demystified has appointed former Omniture exec Josh West as a Partner, to manage the firm's tag management, core technology, and custom development practice. More

Former Sears Analytics VP to Drive eBay Personalization

Apr 10 2013

eBay has hired Zoher Karu, formerly VP of Marketing Analytics at Sears, for the new position of Vice President, Customer Optimization & Data, tasked with using analytics to target customers. More

New Shopper Marketing Agency for US

Apr 10 2013

Shopper marketing specialists Jim Cusson and Jared Meisel have set up a new agency called Theory House in Charlotte, North Carolina. More

Facebook Launches 'Partner Categories' Targeting

Apr 10 2013

Facebook has teamed up with analytics software firm Acxiom to launch a tool called 'Partner Categories', which will enable its advertisers to select and target specific audiences based on Acxiom's interest and behavioral data. More

MarkLogic Raises $25m for Big Data Expansion

Apr 10 2013

MarkLogic, which has developed a database platform for big data applications, has raised $25m in growth capital, and says it will use the cash to meet demand for its enterprise NoSQL technology. More

Incite Launches Behaviour Change Practice

Apr 9 2013

UK consumer specialist Incite has launched a dedicated Behaviour Change practice, which will use multiple disciplines - including behavioural economics, neuroscience, health psychology and CRM - to help brands influence the behaviour of consumers. More

Research Now Upgrades Mobile Platform

Apr 9 2013

Research Now Mobile has added multilingual capabilities to its research platform, allowing for surveys to be authored in more than 50 languages. A launch scheduler, a quota management system and improved location-based targeting also feature in the new upgrade. More

InsightExpress Adds Affectiva's Facial Analysis

Apr 9 2013

US online research specialist InsightExpress is adding Affectiva's Affdex facial expression analysis technology to its CreativeImpact copy testing solution, to enable brands to optimize their TV ad campaigns using quant neuromarketing techniques. More

Rentrak Extends Digital Download Essentials

Apr 9 2013

Multi-screen measurement firm Rentrak has partnered with SintecMedia to integrate a performance tracking and revenue management solution for TV and movies into its Digital Download Essentials service. More

Claraview Debuts Marketing Analytics Service

Apr 9 2013

Claraview, a subsidiary of big data specialist Teradata offering business intelligence consulting and data warehousing services, has launched Integrated Marketing Management (IMM), a new offer for companies looking to measure the results of their marketing strategies. More

WPP Continues China Investment

Apr 8 2013

WPP's digital investment arm has joined a third round of funding for Leading Smart Holdings, giving it further involvement in Chinese digital advertising measurement company Miaozhen Systems. More

Japanese Partnership for Vision Critical

Apr 8 2013

Online research community specialist Vision Critical has announced an agreement with Dentsu Marketing Insight Inc., a subsidiary of the Japanese advertising giant, which will develop communities in Japan. More

D&B Launches Canadian Solutions

Apr 8 2013

Business information provider Dun & Bradstreet has announced a long-term strategic initiative to deliver a combination of new solutions and improved business insight for the Canadian market - the first three of which launch today. More

Former Arbitron Critic Backs Nielsen Deal

Apr 8 2013

In the US, Arbitron's one-time critic the National Association of Black Owned Broadcasters (NABOB) has told the FTC it is 'cautiously optimistic' about the potential for improvements in audience measurement for television and radio if the Arbitron-Nielsen merger goes ahead. More

Class Action Possible in comScore Case

Apr 5 2013

Digital audience specialist comScore has suffered a legal setback in Illinois, where a federal judge has ruled it could be open to a class action suit over claims of privacy violations. More

Flurry Adds Service for Apps and Mobile Sites

Apr 5 2013

App measurement and advertising platform Flurry is to make its Flurry Analytics service available for apps and mobile-optimized web sites, in the next few weeks. More

NY Office for Australian Software Firm Q

Apr 5 2013

Sydney, Aus-based Q Research Software is to open an office in New York later this month, and has appointed former Illuminas SRE Steven Kawalek to lead it. More

[x+1] to Make Hay with New Funds

Apr 5 2013

New York-based online audience targeting firm [x+1] has signed a new $17m debt facility with Ares Capital Corporation, and says it will use the funds to further its growth strategy including targeted acquisitions and overall market expansion. More

Funds for Big Data Firm Indix

Apr 5 2013

Big data firm Indix has secured $4.5 million in funding from two venture capital firms. Founded in 2010 and operating from late 2011, the company says it will remain in 'stealth mode' until later this year. More

Dynamic Logic Ramps Up AdIndex for Mobile

Apr 4 2013

In New York, ad and marketing effectiveness specialist Dynamic Logic has upgraded its AdIndex for Mobile solution, to enable clients to identify ad exposure across the entire mobile 'ecosystem'. More

SiSense Raises $10m to Meet Big Data Demand

Apr 4 2013

Israeli business intelligence software developer SiSense has closed a $10m Series B round of funding, aiming to meet what it describes as 'intense demand' for its big data analytics solutions. More

ReachForce Buys Big Data Management Firm SetLogik

Apr 4 2013

In the US, B2B data provider ReachForce has acquired cloud-based big data management and predictive analytics firm SetLogik. Terms of the deal were not disclosed. More

Four New Markets for Nielsen Online Ratings

Apr 3 2013

Nielsen has rolled out its ad measurement service Online Campaign Ratings to four new markets - Germany, Italy, Australia and Canada. More

Accenture Snaps Up Sydney's ChangeTrack

Apr 3 2013

Management consultancy Accenture has acquired Australian change management analytics specialist ChangeTrack Research, as it looks to improve its measurement and progress monitoring for clients' change programs. Terms of the deal were not disclosed. More

GfK Hires Sampling Expert

Apr 3 2013

In New York, GfK has appointed Dr Mansour Fahimi as Senior Vice President of Sampling Statistics, to serve as chief statistician for the firm's KnowledgePanel, leading methodological innovation and federally sponsored survey projects. More

Collective Bias Raises $10.5m for Shopper Blogging

Apr 3 2013

US-based Collective Bias - which operates a community of 1,400 'shopping-focussed influencers' - has raised $10.5m in a Series A round of investment, which it will use to expand its model internationally. More

ActiveGroup 'to Close on Friday'

Apr 2 2013

US-based ActiveGroup, which provides video streaming to the market research industry, is reportedly to cease operations on April 5 after fourteen years in business. The firm is part of MVL Group, which also owns companies including PhoneBase and QuickTest/Heakin. More

SapientNitro's Thorpe Joins Cabinet Office Team

Apr 2 2013

David Thorpe, the VP of Strategy and Analysis at marketing agency network SapientNitro, has taken a one-year secondment to join the UK Cabinet Office, where he will serve as Deputy Director of Digital Policy in the Government Digital Service (GDS) team. More

Vision Critical Expands in London

Apr 2 2013

Panel and research technology specialist Vision Critical has relocated to larger premises in central London following a year in which turnover increased by 66% and staff numbers were up 30%. More

MRS Conference Feature: Tracking the Boris Bike

Apr 2 2013

In the Tuesday pre-lunch slot at the recent Conference, speakers addressed the issue of how location-specific information can help us with business planning. DRNO News Editor Mel Crowther reports on how these technologies are being used to help us understand transportation issues. More

NGDATA Buys Big Data Firm ENQIO

Apr 2 2013

In Belgium, NGDATA, which provides solutions for customer intelligence management, has acquired data management and business analytics specialist ENQIO for an undisclosed sum. More

Noden Returns to ORC Tech Team

Apr 2 2013

Technology research specialist Richard Noden has returned to ORC International as Research Director in its London-based Customer Strategy and Technology department. More

TIBCO Buys Maporama for Geolocation Data

Mar 28 2013

Californian enterprise software firm TIBCO has acquired French location intelligence provider Maporama Solutions, in order to add geolocation capabilities to its big data analytics service. Terms of the deal were not disclosed. More

MindMixer Buys Social Media Intelligence Firm VoterTide

Mar 28 2013

Online community engagement platform MindMixer has acquired VoterTide, which uses social media insight and news analysis technology to activate audiences around political campaigns, non-profits and special interest groups. More

Rapid Insight Names New President & COO

Mar 28 2013

US-based business intelligence and predictive analytics specialist Rapid Insight has appointed software entrepreneur Ric Pratte as President and Chief Operating Officer. More

Demandbase Raises $15m for Targeting Platform

Mar 28 2013

B2B targeting and personalization platform Demandbase has closed a $15m round of funding, which it plans to use to fuel 'triple figure growth'. More

EasyInsites Q1 Revenue Jumps 40%

Mar 27 2013

UK custom panel and community specialist EasyInsites has reported a 40% year-on-year increase in first quarter revenue to more than £300k. The firm has also promoted two members of staff and hired Martin Levett as Web and Survey Programmer. More

ORC Hires Parametric Founders for Product & Analytics Team

Mar 27 2013

Scott Laing and Chris Robson, the co-founders of MR and data science firm Parametric Marketing, have joined the new Product Strategy and Analytics division of customer and employee research agency ORC International. More

ABC and CAB Joined Up

Mar 27 2013

Down Under, the Audit Bureau of Circulations (ABC) and Circulations Audit Board (CAB) have merged into a unified legal entity known as the Audited Media Association of Australia. More

Clear Hires Baxter as Marketing Sciences Head

Mar 27 2013

In the UK, M&C Saatchi-owned brand research specialist Clear has appointed former Ipsos MORI exec David Baxter as Head of Marketing Sciences. More

Software Firm Launches Analytics and Insight Tool

Mar 27 2013

UK-based web management software firm Decibel Technology has introduced an analytics tool called Decibel Insight, to provide information on the value and behaviour of clients' web site visitors. More

comScore Rolls Out Multi-Platform Ratings

Mar 26 2013

Digital audience measurement giant comScore has officially launched its MMX Multi-Platform service in the USA, combining and deduping audience across PCs, smartphones and tablets. More

Conference Review: MRS 2013 'Shock of the New'

Mar 26 2013

It's not quite real-time blogging, is it, but there's something to be said for taking time to reflect... Nick Thomas kicks off a series of carefully considered reports from the MRS Conference in London last week, and finds it not very 'shocking' or 'new', but not at all bad either. More

Dentsu Wait for Aegis is Over

Mar 26 2013

Japanese advertising giant Dentsu is close to completing its acquisition of London-based Aegis Group, having finally received clearance from China's Ministry of Commerce. More

MRS Conference Feature: Double Big Data

Mar 26 2013

Last week's MRS Conference in London featured two sessions focused on big data. Interesting, high powered... and ultimately frustrating, but perhaps only because it's too large a topic, already, not to have its own conference. Nick Thomas reports. More

Enero Creates Big Data Team

Mar 26 2013

Enero Group has launched a Data Sciences Unit, in response to growing client demand for data driven marketing solutions. The unit will initially be launched in Australia and the UK, and will then be rolled out to Brazil and the US 'over the coming year'. More

Hepburn to Leave SPA for Engineering MD Role

Mar 26 2013

SPA Future Thinking Group Managing Director Richard Hepburn is to leave the company to become Divisional MD at engineering and environmental testing business ALcontrol Laboratories. More

Klout Launches Influencer Data Portal

Mar 26 2013

US-based social media analytics firm Klout has released 'Klout for Business', a portal and suite of tools available free and promising to help businesses measure the impact of online influencers on their brands. More

Acorn Grows in New Directions

Mar 25 2013

In the UK, BI and segmentation specialist CACI has unveiled what it calls 'a radical new approach to describing consumer behaviour, breaking away from the use of census data for development of its geodemographic segmentation tool Acorn. More

Senior Moves at Millward Brown

Mar 25 2013

Millward Brown has announced changes to its AMAP (Africa, Middle East and Asia Pacific) Executive Board, including changed roles for Shishir Varma and Deepender Rana, and the addition of newly promoted South Asia MD Prasun Basu. More

Revolution Analytics Opens in London

Mar 25 2013

US-based research software firm Revolution Analytics has opened a London office, to be led by former Accenture exec Neil Miller. More

Funds for UK Facial Recognition Specialist

Mar 25 2013

London-based Realeyes, which measures facial expressions and quantifies people's emotional reactions through standard video devices such as webcams and in-store cameras, has completed a $3.2m round of investment. More

New UK BI Firm Targets Computing's Middle Men

Mar 25 2013

In the UK, Dave Stevinson, former Sales Director of parts and peripherals distributor VIP Computers, has launched a new analytics and business Intelligence (BI) firm, GNR Corporation, focused on clients in the IT distribution 'channel'. More

Yahoo! Extends Targeting Ability with Jybe Buy

Mar 22 2013

Yahoo! has acquired social media recommendation firm Jybe, as it looks to expand its own ability to personalize and target content and ads for users. More

New Tool Links Mobile Ad Clicks to Store Visits

Mar 22 2013

Mobile behavioral targeting firm Sense Networks has introduced a tool called 'mClick-to-Visit Analytics', which reports when a mobile user who has clicked on an ad makes a visit to the retailer's physical store. More

Quantcast App Offer Cross-Platform Measure

Mar 22 2013

San Francisco-based Internet ratings firm Quantcast has introduced an app to provide insights into cross-platform usage by digital audiences. More

Watch Me Think Expands Stateside

Mar 22 2013

Australia and UK-based digital consumer insights specialist Watch Me Think has expanded to the US, where it has appointed Kevin Gould as President. More

New Man at Alpine Summit

Mar 22 2013

Analytics and modeling firm Alpine Data Labs has appointed Joe Otto as President and CEO, responsible for the overall strategic direction, growth and management of the company. He replaces Tom Ryan, who joined the company just over a year ago. More

Influence Analyst Pursway Names New CEO

Mar 22 2013

Big data firm Pursway, which tracks the influence of opinion leaders on purchasing, has named technology sector veteran Dave Ellenberg as its new Chief Exec, replacing company co-founder Elery Pfeffer who has moved into the role of Chief Science Officer. More

BrainJuicer Reports 'Poor Year' as Clients Cut Back

Mar 21 2013

For the first time since it was founded in 2000, online specialist BrainJuicer has reported a 'poor year', citing a combination of flat sales and cost increases for a 45% drop in operating profit to £1.5m from £2.7m in 2011. Revenues increased very slightly to £20.8m. More

Breath of Mountain Air for Microsoft

Mar 21 2013

Microsoft has acquired Swiss social listening and analytics specialist Netbreeze, for an undisclosed sum. The firm's services include data mining, transactional and text/language analysis capabilities. More

Market Force Sells Merchandising / Audit Businesses

Mar 21 2013

US customer intelligence provider Market Force Information has sold its general merchandising and in-store audit services to retail merchandising specialist The SPAR Group. Terms of the deal were not disclosed. More

eCGlobal and Ramius Team for LatAm Insights

Mar 21 2013

eCGlobal Solutions - which provides online communities and panels across Latin America - has partnered with social software company Ramius, owner of the online qual marketing research platform Recollective. More

Dachis Raises $7.5m for Analysis Platform

Mar 21 2013

Social media analytics firm Dachis Group has raised $7.5m in Series C funding, which it will use to accelerate the development of its core platform, and meet increased demand for its solutions. More

Facebook Rolls Out 'Lookalike' Targeting Tool

Mar 20 2013

Facebook has launched a tool called Lookalike Audiences, to enable marketers to reach individuals who share similar characteristics with those of existing customers who they are targeting through the social network. More

BI Firm Axxess Unlimited to Buy TDG

Mar 20 2013

Business intelligence specialist Axxess Unlimited is to acquire brand and business outsourcing management businesses TDG Inc. and TDG Brands Inc (TDG). Terms of the deal were not disclosed. More

DGOF Elects Otto Hellwig Chairman

Mar 20 2013

Otto Hellwig, CEO of sample and panel provider respondi, has been elected Chairman of The German Society for Online Research (Deutsche Gesellschaft für Online Forschung - DGOF), replacing Christoph Irmer who has stepped down after a two-year term in office. More

Passenger Hires GfK's Finkle as COO

Mar 20 2013

US-based online community specialist Passenger has appointed former GfK exec Thomas Finkle as President and Chief Operations Officer, with a remit to help expand its domestic and global client base. More

Catalina Launches Mobile Ad Targeting Service

Mar 20 2013

Point-of-sale data giant Nielsen Marketing has launched a mobile ad targeting solution called BuyerVision Mobile, through which CPG brands can deliver relevant ads to consumers, based on their previous in-store purchasing history. More

Phorm Raises £3m for Turkish and Chinese Services

Mar 20 2013

Online ad targeting specialist Phorm has raised £3m in funds through the placement of convertible secured loan notes - with £1.5m available immediately, and the balance payable once the company's Turkish operations become profitable. More

comScore Sells ARS Assets to MSW

Mar 19 2013

US ad measurement specialist MSW Research has acquired the non-health copy-testing and non-health equity tracking assets of comScorefs ad research arm ARS for an undisclosed sum. comScore will retain the health-based copy-testing/equity tracking assets following the divestiture. More

Borderless Access Launches South Korea Panel

Mar 19 2013

Emerging markets specialist Borderless Access Panels has launched an online panel in South Korea, adding to the ten it already manages in Argentina, Brazil, China, India, Indonesia, Mexico, Russia, South Africa, Taiwan and Turkey. More

Porter Novelli Launches Broad Brand Measure

Mar 19 2013

Global PR consultancy Porter Novelli has introduced a monitoring and analytics system called PN Sonar, which it claims captures the entire conversation taking place about a brand or organization - across print, broadcast and digital media. More

uSamp Hires Former Pepsico Insights Leader

Mar 19 2013

Online sampling and technology company uSamp has appointed former Pepsico insights exec Robert Clancy as Senior Director of Insights and Strategy. More

Evolv Secures $15m to Extend Employee Analytics

Mar 19 2013

San Francisco-based predictive employee analytics firm Evolv has closed a $15m Series D round of funding, earmarked for further development of its solutions and continued vertical market and geographic expansion. More

Survey Analytics Rolls Out Mobile Ad Testing Tool

Mar 19 2013

Research software company Survey Analytics has rolled out a new capability called MediaBunker, which will help ad and digital marketing agencies test their creative materials via mobile devices. More

Pyramid Gets $11.5m to Build Further

Mar 19 2013

Business intelligence software developer Pyramid Analytics has raised $11.5m in funding, which it plans to use to further develop its products and scale the business. More

Research Now Teams Up with Experian

Mar 18 2013

Panel firm Research Now has announced an international deal with Experian Marketing Services, the data giant's insight and targeting wing, combining online behavioural data with the ability to survey the same individuals. More

nViso and Sands Combine Face and Brain Analytics

Mar 18 2013

Facial imaging specialist nViso and US-based neuroscience firm Sands Research are to combine their software on a single platform and service offering. Terms of the partnership were not disclosed. More

Instant Poll Product Launched

Mar 18 2013

MR technology company Zipinion has released a crowdsourced polling application, promising '100 objective opinions sourced from a pool of over 500,000 people' within 'just minutes' of uploading a DIY online survey. More

TNS Wins Qual Eurobarometer for another Four Years

Mar 18 2013

TNS will run the Eurobarometer Qualitative studies for the EC and European Parliament for another four years. 'Believed to be the world's largest qualitative research programme', the EUR 18m win saw TNS beat competition from Ipsos, GfK and Gallup. More

ARF Appoints Fuguitt as First Woman President and CEO

Mar 18 2013

Gayle Fuguitt, formerly research chief at grocer General Mills, has emerged from a short retirement to take the post of President and CEO at US-based advertising research organisation the ARF. More

M3 Snaps Up Epocrates Staff after Panel Closure

Mar 15 2013

Healthcare fieldwork firm M3 Global Research has hired eight former employees of Epocrates, following the latter's acquisition by electronic health record provider athenahealth, and the subsequently closure of its QuickRecruit service. M3 has also made ten further appointments and three promotions. More

James' Domo Thanks Investors for Another $60m

Mar 15 2013

In the US, Omniture founder Josh James's business intelligence firm Domo has secured a $60m Series B round of funding, bringing the total raised since its 2011 launch to more than $125m. More

VC Firm Buys Stake in Media Analytics Firm kontexto

Mar 15 2013

Venture capital firm Spectral Capital Corporation has acquired an 8% minority stake in Canadian firm Kontexto, which provides real-time data collection and analysis services for digital media and data intelligence teams. Terms of the deal were not disclosed. More

IAB Turkey Extends Gemius Contract

Mar 15 2013

IAB Turkey has awarded online measurement agency Gemius the country's official Internet audience metrics contract for a further two years. More

Publisher McClatchy to Buy Tru Measure

Mar 15 2013

US newspaper and Internet publisher The McClatchy Company is to acquire media measurement and analytics firm Tru Measure. Financial terms were not disclosed. More

STW Buys Into Beyond Analysis

Mar 15 2013

Australian marcoms group STW has acquired a minority stake in the Australian arm of UK-based behavioural insights firm Beyond Analysis. Terms of the investment were not disclosed. More

Semantic Analysis Firm Sophia Search Raises $3.7m

Mar 15 2013

Semantic content analysis firm Sophia Search has closed a $3.7m Series A funding round, which it will use to increase marketing and sales efforts in North America, and to accelerate product roll-out. More

MRA Defends Compulsory Census Demographics

Mar 14 2013

US professional body the MRA (Marketing Research Association) has voiced concerns about legislation before Congress concerning the Census Bureau's American Community Survey (ACS). The bill would make answering the survey's demographic questions voluntary. More

Launch for New UK Public Opinion Specialist

Mar 14 2013

A new agency called Wess Digital has been set up in the UK, to offer political parties and campaign groups access to data on people's political voting preferences and their support for specific issues-driven campaigns. More

GMI Launches Tracking Survey Checker

Mar 14 2013

Panel and research software firm GMI has launched a consultative service called Re-Track, to enable clients to determine areas for improvement in the structure and design of their tracking surveys. More

GfK Rolls Out MOI Innovation Service in UK

Mar 14 2013

GfK has rolled out its Market Opportunity and Innovation (MOI) service in the UK, with a team led by the firm's former Director of Insight Richard Matthews. More

Clarabridge Opens San Francisco Office

Mar 14 2013

US text analytics specialist Clarabridge has opened an office in San Francisco, to serve the needs of its clients on the West Coast. The firm plans to double staff numbers in the region during the next year. More

Meetrics Rolls Out Ad Visibility Measure in UK

Mar 14 2013

German online ad visibility measurement specialist Meetrics has opened an office in the UK, and appointed Eyeblaster founder Anant Joshi to lead it. The firm is also opening a South East Asia HQ in Thailand, led by recently appointed Nutchsara Cayir. More

Business Intelligence Firm HG Data Raises $2m

Mar 14 2013

Big data firm HG Data has raised $2m in funding, which it plans to use to increase the coverage of its cloud-based business intelligence database and to expand into the Asia Pacific region. More

IMS Health Buys Appature

Mar 13 2013

Healthcare research giant IMS Health has acquired Seattle-based technology firm Appature, which offers clients a patented cloud-based marketing software platform called Nexus. Terms of the deal were not disclosed. More

GfK Hires Fabber to Lead US Panel Ops Merger

Mar 13 2013

GfK has hired Chris Fabber to oversee the merger of its US panel operations business, including panels acquired with Knowledge Networks in 2011. More

Ipsos InnoQuest Hires Sensory Expert Josef Zach

Mar 13 2013

In Germany, forecasting specialist Ipsos InnoQuest has appointed sensory and consumer insight expert Josef Zach as Director, Research & Development, Product Testing. More

Looker Launches with $2m Funding

Mar 13 2013

After nearly a year in stealth mode, Santa Cruz, CA-based Looker Data Sciences has launched a query-based business intelligence software platform called Looker, with $2m in funding. More

GfK Confirms 2012 Sales Growth

Mar 12 2013

GfK has confirmed a 10.2% increase in 2012 sales to EUR 1.5 billion, exceeding its target of 9%. 'Strong' organic growth of 3.1% is cited as a key reason for beating the target. More

FTC Probes Nielsen / Arbitron Deal Further

Mar 12 2013

The Federal Trade Commission has asked Nielsen for additional information regarding its proposed $1.3 billion takeover of radio ratings giant Arbitron, postponing a possible deal still further. Meanwhile Nielsen may also be looking to offload its trade show business. More

Westminster Uni Opens Social Media Centre

Mar 12 2013

In London, the University of Westminster has launched a Centre for Social Media Research (CSMR), through which it will conduct research into the social, cultural and political-economic aspects of social media, while exploring how it might transform the practice of research. More

Publicis Buys Mumbai Digital Agency Convonix

Mar 12 2013

Global marcoms network Publicis has acquired Convonix, a Mumbai-based digital marketing agency whose services include a brand monitoring and social media listening platform called IrisTrack. More

Mobile Ad Platform Dobleas Launches with $5.4m

Mar 12 2013

New York-based mobile ad targeting platform Dobleas has officially launched, after closing a $5.4m Series B round of financing from its parent company FreakOut. Dobleas will use the investment to fund its engineering recruitment program, while building the business in the US. More

Pinterest Builds Own Analytics Tool

Mar 12 2013

Image-based social media site Pinterest has launched a new web analytics tool to provide site owners with insights into how people are interacting with 'pins' that originate from their web sites. More

HoraCore to Bring DigitalMR eCommunities to Turkey

Mar 12 2013

Turkish online research and data collection specialist HoraCore has signed a deal to offer DigitalMR's eCommunities platform and social media research services to clients across its home country. More

Gongos Steps Boldly into Big Data Breach

Mar 11 2013

US research provider Gongos has formed a new division, O2 Integrated, dedicated to 'fusing enterprise data and primary research to reshape customer-centric decision making for Global 1000 companies'; and has appointed Jason Raguso to lead it. More

WhatRunsWhere Launches In-App Ad Measurement 'First'

Mar 11 2013

Ad appearance tracker WhatRunsWhere has launched a data gathering tool which it says allows clients to track competitors' use of in-app advertising 'for the first time'. More

Intersperience Rolls Out Online Research Tools

Mar 11 2013

UK research company Intersperience is launching an online research software system called FlexMR, offering mix-and-match tools 'to suit any budget'. More

Arbitron Sets Senior Deals as Merger Looms

Mar 11 2013

With the planned acquisition by Nielsen approaching, Arbitron has set out details of remuneration packages for its senior execs including recently appointed President and CEO Sean Creamer. More

IMS Health to Consolidate Teams in San Francisco

Mar 11 2013

Healthcare research and information giant IMS Health is to consolidate a number of its San Francisco offices into one site, and has reportedly leased the entire seventh floor of the 38-story block at 425 Market St. from May onwards. More

Big Data Firm Sentience is First for New Fund

Mar 11 2013

Sentience Technology, a start-up big data software firm, is the first recipient of funds from a new London-based incubator program, SeedCloud, which aims to provide companies with services including research, in addition to cash. More

GroupM Opens Analytics / Forecasting Division

Mar 8 2013

WPP's media investment management group GroupM has opened a new Consulting Services division, whose offer will include marketing and media analytics, as well as business forecasting. More

TNS Hires Former Ernst & Young Partner as Global CEO

Mar 8 2013

TNS has appointed former Ernst & Young Partner Richard Ingleton as its new Global Chief Executive Officer, replacing Eric Salama who previously combined the role with his leadership of Kantar. More

Americas Drive Good Year for ISG

Mar 8 2013

Research and advisory group ISG has reported an 11% increase in fourth quarter revenues to $49.5m, while operating income was $1.7m, compared to an operating loss of $59.9m in Q4 2011. For the full year, gains in the Americas more than cancelled out a decline in European business. More

Lumi Mobile Receives US Patents

Mar 8 2013

The US Patent and Trademark Office has granted consumer insight technology firm Lumi Mobile three patents, which the firm says will protect its core technologies. More

Pure Moxie Takes Stake in Tech Firm aSi Media

Mar 8 2013

In the US, consumer insights group Pure Moxie has bought what it describes as a 'significant stake' in technology firm aSi Media, with the aim of enhancing its own digital insight services. Terms of the deal were not disclosed. More

dunnhumby Hires Arbitron's Huang for Cross-Media Role

Mar 8 2013

Retail data specialist dunnhumby has hired long-time Arbitron exec Lung Huang for its newly created role of Vice President of Digital Advertising, Global Partnerships. More

Cross-Tab 'to Hire 1400' in India

Mar 7 2013

Global research and analytics outsourcing firm Cross-Tab says it is planning to recruit a further 1400 staff in India, adding to its existing 600-strong headcount based in Bangalore and Mumbai. The company has also launched a new research platform called ctOS. More

Nielsen Launches Mobile App Ad Measure

Mar 7 2013

Nielsen has launched a solution for measuring the 'resonance' of brand advertising within mobile apps. The tool forms part of the Brand Effect product suite. More

SPA Future Thinking Hires Homeyard as Ops Director

Mar 7 2013

UK-based researcher SPA Future Thinking has appointed former TNS ops leader Sue Homeyard as Director of Operations. More

Mobile App Ad Measurement Guidelines Up for Review

Mar 7 2013

A group of US industry associations - the IAB, MMA, and MRC - have issued a draft version of their 'Mobile Application Advertising Measurement Guidelines', in a bid to address concerns about measurement and consumer transparency across apps. More

Confirmit Unveils MyMobile Research App

Mar 7 2013

Online research software and solutions provider Confirmit has launched a mobile feedback and research app called MyMobile, allowing businesses to feed insights back to stakeholders via any type of mobile device. More

Courts Dismiss Sunbeam's Appeal over Nielsen Lawsuit

Mar 7 2013

A US Court has dismissed an appeal by Miami TV station Sunbeam, against an earlier dismissal of a lawsuit in which the broadcaster alleged Nielsen monopolized audience ratings systems in the region. More

Resolute Digital Opens in Los Angeles

Mar 7 2013

New York-based digital marketing agency Resolute Digital, whose services include web measurement, consumer insight and media analysis, has opened a new office in Los Angeles. More

Innovid Raises $11m to Expand Across Platforms

Mar 7 2013

Online video analytics specialist Innovid has raised $11m in Series C funding, which it will use to extend its service for PC, mobile and tablet platforms, while also developing offers for new formats such as gaming consoles, connected TV and video-on-demand. More

New York Court Throws Out Ratings Bribery Suit

Mar 6 2013

New York's Supreme Court has ruled that the $1 billion lawsuit brought by New Delhi Television (NDTV) against Nielsen and WPP should be heard in India. The broadcaster alleges that staff at the firms' TAM joint venture took bribes in exchange for overstating ratings. More

Chime Reports Successful Year for Insight Arm

Mar 6 2013

Revenue at Chime's Insight and Engagement division rose more than 50% to £13.6m in 2012. Operating income was up 53% to £7.6m and operating profit more than tripled to £2.2m from £0.7m. More

Media Economics Group Debuts Argentine Ad Tracker

Mar 6 2013

US-based Media Economics Group - which provides competitive intelligence on online ads targeted at the Hispanic and African-American markets - has launched a new service called ArgentinaWebMonitor, to provide coverage of online ad activity across Argentina. More

Retailigence Raises $6.3m for 'O2O' Platform

Mar 6 2013

US retail data specialist Retailigence has secured $6.3m in new funding, which it plans to use to drive expansion of its 'O2O' online-to-offline local marketing and commerce platform. More

Toluna Reshuffles Management Pack

Mar 5 2013

Toluna has promoted Mark Simon to MD of North America, allowing previous incumbent George Terhanian to focus on his other role of Group Chief Strategy and Products Officer. Paul Twite replaces Simon as UK MD, while former Ipsos exec Julie Paul also joins the firm. More

LatAm Expansion for WhatRunsWhere

Mar 5 2013

US-based WhatRunsWhere - which offers a competitive intelligence service for online media buying - has expanded to Latin America with the addition of data from Brazil and Mexico. More

Browell to Lead Dipsticks Media Division

Mar 5 2013

North of England full service agency Dipsticks Research has promoted Penny Browell to the position of Research Director, responsible for the firm's 'Other Lines of Enquiry' media research arm in addition to her current role as Head of the TV research division otherlines.tv. More

Hitwise Tracks Mobile Consumer Behaviour

Mar 4 2013

Experian Marketing Services has announced the launch of Hitwise Mobile, which will provide clients with 'comprehensive data and insights' about mobile consumer behaviour. More

Dell Upgrades Big Data Suite Kitenga

Mar 4 2013

Dell has announced an upgraded version of its flagship big data analytics product Kitenga, offering mid-market clients new search and predictive analytics options. More

Lazarus Founder Davis Joins Effective Measure

Mar 4 2013

Emerging market digital audience analyst Effective Measure has appointed John Davis in the new role of Global Measurement Scientist, based in its Australian office in Melbourne. More

SurveyMonkey Courts Developers

Mar 4 2013

DIY online survey firm SurveyMonkey has announced the launch of a developer portal and a new set of data APIs, powered by software firm Mashery, which it says will help users integrate its products into mobile and web applications. More

Anametrix Adds Mobile App

Mar 4 2013

Real-time marketing analytics provider Anametrix has launched a cloud-based mobile app giving access to its data via iOS, Android and BlackBerry devices. More

Insight Division Trails as WPP Grows

Mar 1 2013

WPP has announced preliminary results for 2012. Group revenues rose 3.5% to around £10.4bn, and headline EBITDA rose 7% to £1.76bn; but in the Consumer Insight division, like-for-like revenues rose just 0.8%, with gross margin down 1.1%. More

Threats and Opportunities Feature: Nothing is Ever...

Mar 1 2013

...as bad as you fear, or as good as you hope *. Wise words, or at least a good starting point for a feature on threats and opportunities for the research profession, overwhelmed as we sometimes are by hype and alarmism. This is the last of our seven features celebrating job ad no.100,000. More

Facebook Secures Off-line Data to Enhance Ad Offer

Mar 1 2013

Facebook is partnering with a number of database firms, whose data on off-line customer behaviour will be used to sharpen its ad targeting solutions. Also today, Facebook confirmed it is buying measurement firm Atlas from Microsoft. More

comScore Partnership Adds Viewability Options

Mar 1 2013

comScore has announced a partnership with video ad measurement and verification specialist VideoHub, which will see the latter's service integrated into comScore metrics. More

Senior Hires for Appinions

Mar 1 2013

Influence marketing specialist Appinions has made two senior hires: John Mitchell joins as Chief Revenue Officer and David Fausel as SVP of Consulting Services. More

Ipsos Splutters as Smoke of Integration Clears

Feb 28 2013

Ipsos has reported 2012 revenues of EUR 1.8bn, up from EUR 1.4bn in 2011, but disappointing given the addition of Synovate. Accustomed to rapid growth, the group blamed the stall on politicians, the integration process and competitor poaching of senior staff. Profits however remained solid. More

comScore Wins NRS PADD Contract

Feb 28 2013

The UK's National Readership Survey (NRS) has awarded comScore the online audience measurement contract for its print and digital data product NRS PADD. More

HY Connect Provides Home for lonelybrand

Feb 28 2013

In the US, marcoms agency HY Connect has acquired data-driven digital marketing specialist lonelybrand, and will add the latter's full service offering and social media analytics to its own portfolio. Terms of the deal were not disclosed. More

Aimia Names COO, Reports Flat Year

Feb 28 2013

Aimia, owner of the Nectar loyalty scheme, has promoted David Johnston to the newly created role of Group Chief Operating Officer, with a remit to further develop its global operating model. Separately, the firm has reported a flat year, propped up by strong EMEA performance based around Nectar UK. More

Emailvision Names New CEO as Founder Steps Down

Feb 28 2013

New York-based relationship marketing firm Emailvision has appointed Brad Wilson as Chief Executive Officer, replacing company founder Nick Heys. More

PeerIndex Debuts 'Rewards for Influence' Service

Feb 28 2013

London-based social media analytics firm PeerIndex has launched a new platform which rewards consumers with products and discounts in exchange for their influence on social media networking sites. More

Postar Becomes Route, Launches New Outdoor Measure

Feb 27 2013

UK out-of-home measurement body Postar (Poster Audience Research) has been renamed 'Route', as it launches a new audience research system costing industry investors around £19m. More

Gieskes Leaves Cision after Turnaround Success

Feb 27 2013

In Stockholm, Hans Gieskes has stepped down as President and Group CEO of comms monitoring firm Cision, with a SEK 8 million reward for completing a successful turnaround programme for the formerly flagging group. He is replaced by North America CEO Peter Granat. More

NPD Reshuffles Senior Management

Feb 27 2013

Consumer specialist The NPD Group has reorganized its senior management team as part of its strategy to 'accelerate growth and innovation'. More

Text Analytics Firm Synapsify Raises $600k

Feb 27 2013

In the US, text analytics start-up Synapsify has raised $600k in seed funding, which it will use to roll out its technology in the second quarter of this year. More

Research Now Crosses the River to Blackfriars

Feb 26 2013

Digital data collection provider Research Now has moved its Waterloo, London-based EMEA headquarters across the river, to larger premises in Queen Victoria Street next to Blackfriars tube. More

GfK Integrates Facial Analysis into Ad Testing System

Feb 22 2013

GfK has integrated its 'EMO Scan' facial expression measure into its existing ad testing system, to help clients understand consumers' spontaneous emotional response to advertising. More

Strategy Analytics Opens Consumer Insights Wing

Feb 22 2013

US provider Strategy Analytics, which focuses on clients in the technology sector, has opened a new Consumer Insights Practice (CIP) led by Motorola Mobility's former Head of Consumer Insights Joy Ganvik. More

Smart Eye Raises Eye Tracking Funds

Feb 22 2013

Swedish eye tracking technology firm Smart Eye has secured a SEK 25m investment (c.EUR 2.9m), which it will use for further product development and market expansion. More

HCD Adds Biometric Measures to Concept Test Tool

Feb 22 2013

US marketing and communications specialist HCD Research has integrated biometric, eye tracking, and quant online research measures into its existing AdverTest concept testing tool, to obtain insights into consumers' reactions to all forms of media. More

ParkerWhite Opens Immersive Youth Marketing

Feb 22 2013

US branding agency ParkerWhite Brand Interactive has opened an insight and social media analysis business, Immersive Youth Marketing, in partnership with youth marketer Gregg Witt. More

TEOCO Rolls Out Location Ad Targeting Tool

Feb 22 2013

Telecoms sector analytics provider TEOCO has introduced a tool called INrange Analytics, using its recently launched location analytics capabilities to identify subscriber travel patterns and deliver targeted mobile ad campaigns. More

Big Data Firm Elasticsearch Raises $24m

Feb 22 2013

Amsterdam-based big data search and analytics firm Elasticsearch has secured $24m in Series B funding, which it says it will use to meet the increase in demand for its products by recruiting further staff. More

DoubleVerify Tools Receive MRC Approval

Feb 21 2013

In New York, online ad verification service DoubleVerify has received accreditation from the Media Rating Council (MRC) for its suite of verification and viewability products. More

TLE Names MD in Singapore and Opens in India

Feb 21 2013

The Leading Edge (TLE) has expanded in Asia with a number of new hires, including Justin Garrett as Managing Director in its Singapore office. The firm has also opened a new office in New Delhi, India. More

Euclid Raises $17.3m for Shopper Analytics Tools

Feb 21 2013

Shopper analytics specialist Euclid has closed a $17.3m round of financing, which it will use to further service its growing customer base. More

Networked Insights Hires Ballon to Lead Media & Ents Arm

Feb 21 2013

Madison, Wisconsin-based social media analytics company Networked Insights has appointed former Nielsen exec Howard Ballon to lead its Media and Entertainment practice. More

[x+1] Buys UberTags

Feb 20 2013

New York-based online audience targeting firm [x+1] has acquired tag management company UberTags, in order to expand its Origin data management platform (DMP). Terms of the deal were not disclosed. More

Kantar Deal Brings Social Media TV Data

Feb 20 2013

Audience measurement specialist Kantar Media has announced a data sharing agreement with 'social TV' analytics company SecondSync. More

Vision Critical and Morpace Partner in Asia

Feb 20 2013

Panel and research technology specialist Vision Critical and full service agency Morpace have extended their partnership, to add insight community technology to the latter's mainland China offer. More

BI Firm Anaplan Buys its Reseller Vue Analytics

Feb 20 2013

San Francisco-based business planning and analytics software firm Anaplan has expanded in Europe with the acquisition of its UK and Ireland reseller Vue Analytics, and the opening of a European HQ in Paris. More

Paxton Relocates from TLE Sydney for UK MD Role

Feb 20 2013

Chris Paxton has left the Sydney office of Australian custom researcher The Leading Edge, to return to his native UK as Managing Director of the London office. More

Nielsen Loses Australian Radio Contract to GfK

Feb 19 2013

After 66 years delivering Australia's radio ratings, Nielsen Media has lost the contract to GfK, to whom national industry body Commercial Radio Australia (CRA) has awarded a three-year deal starting next January. More

Mumbai Launch for Big Data Firm Ananto

Feb 19 2013

Two former execs of business process outsourcing firm Aegis Global have launched a new company called Ananto, based in Mumbai and using big data analytics to offer clients insight, predictive intelligence and technology integration. More

Peanut Labs Helps Launch Charity Initiative

Feb 19 2013

Online charity fundraising site Goodsearch has partnered with social media sampling firm Peanut Labs to launch an initiative called Goodsurveys, through which participants can take short surveys while earning funds to support their favorite cause. More

MARSC MD Nicky Forsyth to Step Down

Feb 19 2013

Nicky Forsyth, the MD of Surrey-based sampling and panel management software firm MARSC, is to leave at the end of March, and will look for 'new opportunities' later in the year. From April, the firm's Director of Consultancy Julian Simpson will take over the position of MD. More

Simulmedia Raises More Funds for TV Ad Targeting

Feb 19 2013

NYC-based targeted TV ad company Simulmedia has raised an additional $5m in venture funding. The firm aims to develop a managed data service as well as continuing to build its main targeting platform and integrating viewing data from emerging devices. More

Intel Plans Ad Targeting TV

Feb 18 2013

Intel has announced it will launch a chip-powered television product which will tailor content to the viewer, based on a facial-recognition assessment of who is watching, by the end of this year. More

Recruitment Feature: Job Ad Basics

Feb 18 2013

Not too little, not too much, with three vital ingredients and a splash of flavouring... Continuing our celebrations of job ad no.100,000, Nick Thomas gives a simple but effective recipe for a good job ad. More

Google Ad Researcher Joins Twitter

Feb 18 2013

Jeffrey Graham, formerly Director of Advertising Research, Americas at Google, has joined Twitter as its Director of Ad Research. More

End of the Line for Nielsen Aus Monthly Uniques

Feb 18 2013

In Australia, Nielsen says it will retire its monthly Unique Browser (UB) metrics at the end of this month, following recent announcements from advertising bodies in the country that the figure is no longer meaningful. More

Upgrade for Q Software

Feb 18 2013

Australian-based MR software firm Numbers has released the latest version of its Q analysis software product, boasting online dashboards, new analyses including TURF, 3-D and 4-D tables and new mapping algorithms. More

Ipsos Rolls Out WAO! in Poland

Feb 18 2013

Ipsos Loyalty is to roll out its WAO! share-of-wallet tool in Poland. The service measures share of wallet dynamics within a given category, then assess which aspects of satisfaction and loyalty are driving this. More

Feature: Salary Trends in UK MR 2001-12

Feb 15 2013

Here are the best set of mean salary stats for the UK MR industry you're ever likely to see. Best as in good, solid bases and careful compilation; and the average rise is not bad either. But there's one shocker, and it doesn't take a great analyst to spot it. MrWeb's Nick Thomas continues our celebrations for job no. 100,000. More

comScore Reports Record Revenue in Q4

Feb 15 2013

comScore has reported record fourth quarter revenue of $68.4m, up 9% over the prior year period. This was driven by growth across its Media Metrix suite of audience measurement tools, which offset declines in its copy testing business. More

Yahoo! Maktoob Research to Cease External Work

Feb 15 2013

In Dubai, Yahoo! has confirmed that from 1 April, its online research business Yahoo! Maktoob Research will no longer offer external support to clients, but instead focus on providing research services to the group's own advertising clients. More

Former Nielsen Statistician Launches Hajnalytics

Feb 15 2013

In Belgium, former Nielsen statistician Istvan Hajnal has launched his own market research and big data analytics consultancy, Hajnalytics. More

Launchpad and Edison Aim for Podcast Currency

Feb 15 2013

Launchpad Digital Media - which delivers more than 90 million podcast downloads a month - has partnered with media specialist Edison Research to launch what it describes as 'standard metrics' to measure podcast audiences. More

Grupthink Buy Boosts KL Co-creation Offer

Feb 15 2013

In the US, co-creation agency KL Communications has acquired communities specialist Grupthink, in a move to extend the abilities of its own CrowdWeaving collaborative platform. Terms of the deal were not disclosed. More

Marin Files IPO to Raise $75m, as Losses Rise

Feb 15 2013

In the US, marketing analytics and campaign management firm Marin Software has filed for an initial public offering (IPO) in a bid to raise $75m, after admitting that it does not expect to be profitable in the foreseeable future. More

Swedish Customer Intelligence Firm Acquired

Feb 14 2013

Nordic management consultancy Capacent has acquired Swedish customer and business intelligence firm Resight from its parent company A-com, for around 13m Swedish Krona (c.£1.3m). More

Bazaarvoice Opens Consumer Targeting Labs

Feb 14 2013

Social media analytics specialist Bazaarvoice has launched an R&D center, which will use the firm's audience reach, social content and market data to develop new consumer targeting services. More

$15m for Persuasive Persado

Feb 14 2013

Data-driven 'marketing persuasion' software developer Persado has raised $15m in Series A funding, and says it will more than double its spend on R&D, expand its sales and marketing efforts, and establish a new HQ in New York City. More

Verve Mobile Raises $14m for Location-Based Targeting

Feb 14 2013

US-based location-centric mobile ad platform Verve Mobile has raised $14m in Series C funding, for expansion of its proprietary ad targeting products. More

Predictive Analytics Firm Clockwork Names New CEO

Feb 14 2013

In the US, predictive analytics specialist Clockwork has named Joseph Berti as Chief Executive Officer, to lead the company as it plans the launch of its asset lifecycle management platform. More

MobileWalla Gets $4m for Mobile Audience Measure

Feb 14 2013

App analytics firm MobileWalla has raised $4m in venture capital to help develop a system for measuring mobile audiences. More

Millward Brown Unveils Brand Success Framework

Feb 13 2013

Millward Brown has developed a model which it claims 'cracks the code' for how brands drive financial growth for their organisations. More

Facebook to Buy Microsoft Media Measurement Platform?

Feb 13 2013

According to reports in the press, Facebook is in talks with Microsoft to buy the latter's Atlas Solutions media measurement platform, for something under $100m. More

Skills Feature: Change but Not Decay

Feb 13 2013

Is it possible to talk about the mass of new skills and techniques bombarding the profession without feeling depressed about the traditional skills of the market researcher? Most definitely, says MrWeb co-founder Nick Thomas, continuing our celebration of 100,000 MR job ads. More

Raytheon Develops Big Data 'Security' Tool

Feb 13 2013

US defence technology contractor Raytheon has developed a tool which it claims can model the future behavior of social media users, while tracking their physical movements. More

DigitalMR Launches eViewer Web Usability Tool

Feb 13 2013

London-based online research specialist DigitalMR has launched a solution called eViewer, to enable any company with an online presence to observe how customers interact with and react to their web sites, video clips, online games, mobile apps and adverts. More

Nielsen Reports Flat 2012 Revenue

Feb 12 2013

Nielsen has reported a 1% rise in revenue to $5.6 billion for the full year 2012, compared with the 8% increase it posted the previous year. Revenue in the firm's Buy retail measurement division was flat while the Watch media analytics arm saw a 3% increase. More

Jobs Feature: UK MR's Recruitment Rollercoaster

Feb 12 2013

Market research was once said to be 'recession-proof', but we don't hear that quite so often these days. Are we in a 'double-dip'? And in our new, more cautious mode, who are we recruiting and how many of them? Nick Thomas looks at the stats for 2005-12 as we celebrate our 100,000th job ad this week. More

Ipsos Restructures North American Management

Feb 12 2013

Pierre Le Manh has stepped up to the role of CEO of Ipsos in North America, replacing Jim Smith, who becomes Special Advisor to co-Presidents Jean-Marc Lech and Didier Truchot. More

Two to Join the Dots out of Curiosity

Feb 12 2013

Curiosity Research founder Andy Cumming and his former employee Sally Lewis have joined UK-based consumer insight agency Join the Dots, in Manchester, as Research Director and Senior Research Manager respectively. More

GMI Launches 'Fast Track' Surveys

Feb 12 2013

Panel and research software firm GMI has launched a service called 'Fast Track', which it says enables clients to field surveys 'faster than ever before'. More

Sailthru Secures $19m for 'Smart Data' Tool

Feb 12 2013

New York-based technology firm Sailthru has raised $19m in Series B funding, with which to increase its headcount and infrastructure, while further rolling out its automated big data analytics tool, Smart Data. More

100,000 Market Research Job Ads

Feb 11 2013

Today we reach the milestone of 100,000 job ads on MrWeb. It's taken just over fourteen years and 1,806 different advertisers, and in that time we've seen many changes in the way researchers are recruited, and the skills in demand. Co-founder Nick Thomas starts an in-depth review today. More

Havas Edge to Integrate Rentrak Data

Feb 11 2013

TV and box office measurement firm Rentrak has announced a multi-year contract with analytics-driven direct response agency Havas Edge, which will link data from TV Essentials and Station View Essentials to its own databases to optimise client campaigns. More

Videology Brings in Nielsen Online Ratings

Feb 11 2013

Digital ad tech firm Videology is to integrate Nielsen's Online Campaign Ratings into a predictive targeting solution for advertisers. More

Chinese Delays Push Back Dentsu Aegis Deadline

Feb 11 2013

Japanese advertising giant Dentsu has postponed the target completion date for its acquisition of Aegis, by one month to 28th March, following an agreement with the Chinese Ministry of Commerce, the only body yet to give its clearance for the deal to go through. More

Decipher Opens in Oregon, Hires 22 New Staff

Feb 8 2013

US-based research technology firm Decipher has opened a new office in the central region of Oregon, on the back of what it describes as a 'year of record growth'. The firm says it has recruited 22 new members of staff across its network of locations. More

MasterCard Buys Stake in Analytics Firm

Feb 8 2013

MasterCard's insights arm MasterCard Advisors has acquired a stake in decision science and data analytics firm Mu Sigma, and will work to combine its anonymous purchase behavior data with Mu Sigma's advanced analytics. More

32% Revenue Rise for Rentrak's AIM Division

Feb 8 2013

Multi-screen measurement firm Rentrak has reported a 12% increase in consolidated revenue to $24.9m for the third quarter of fiscal 2013, driven by a 32% hike in its Advanced Media and Information (AMI) business. More

DataXu Raises $27m for Data-Driven Ad Platform

Feb 8 2013

Boston-based customer intelligence analytics specialist DataXu has raised $27m in new funding, which it plans to use to support ongoing global expansion and accelerate development of its technology. More

CallMiner Secures $9.6m Funding

Feb 8 2013

US-based speech analytics specialist CallMiner has raised $9.6m of an anticipated $12.1m round of funding, according to an SEC filing. More

Revenue Down, Profit Up Again for Harris

Feb 7 2013

Harris Interactive has once again reported a drop in revenue and a rise in profit. Fourth quarter revenue fell 5% to $37.1m, but 18 months into its 'business turnaround' initiative, company profits have risen 81% to $2.9m. More

CfMC Names New CEO

Feb 7 2013

In the US, CfMC Research Software has appointed Mary McDougall as President and Chief Executive Officer, replacing Danny Wong, who will remain on the leadership team as Chief Technology Officer and an active member of the Board. More

InsightExpress and Polk Link Ad Exposure with Auto Buying

Feb 7 2013

US online research and analytics company InsightExpress has added auto specialist Polk's census of vehicle registration data to its own Ignite Auto research solution, to provide marketers with an understanding of how ad exposure drives buying behavior. More

Parta to Buy Social Media Listening Firm

Feb 7 2013

Social media analytics and e-learning specialist Parta Dialogue is to acquire Paris-based social media listening and marketing tech company MyTwatch for an undisclosed sum. More

Upstream Raises $3m for Competitor Analytics

Feb 7 2013

Retail and pricing intelligence firm Upstream Commerce has raised $3m in funding, which it plans to use to strengthen its core technology, big data analytics, and recommendation and prediction capabilities. More

Closer Links for Videology and Shopcom

Feb 6 2013

US-based online video ad targeting specialist Videology has extended its partnership with Kantar Shopcom, which helps clients link consumer purchases with campaign exposure. More

Cloudpoint Buys BI Firm Altius

Feb 6 2013

Business information specialist Cloudpoint has acquired business intelligence (BI) and performance management company Altius Consulting for an undisclosed sum. More

Think Big Launches with $3m Seed Funding

Feb 6 2013

Mountain View, California-based big data firm Think Big Analytics has officially launched with $3m in seed funding, and will set about expanding its data science and engineering teams. More

New Fizziology Office to Focus on Canada

Feb 6 2013

Hollywood-based social media research firm Fizziology has opened an office in Canada, which will use geo-location techniques to focus exclusively on Canadian social media conversations. More

Continuum Gets $3m from DARPA XDATA Fund

Feb 6 2013

Austin, Texas-based big data start-up Continuum Analytics has been awarded $3m from the Defense Advanced Research Projects Agency (DARPA), which it will use to develop new techniques for exploring large, multi-dimensional data sets. More

SensoMotoric Claims 3D Eye Tracking 'First'

Feb 6 2013

Computer vision technology developer SensoMotoric Instruments (SMI) has introduced what it describes as the first 3D glasses with full eye tracking capabilities, for use in user experience studies and analysis of real-time gaze interaction in virtual environments. More

Twitter 'to Buy' Social Media TV Analyst Bluefin Labs

Feb 5 2013

Reports from the US say Twitter has acquired Bluefin Labs - which tracks social media conversations about TV programs - in a deal worth between $50m and $100m. More

FTC Given More Time to Consider Nielsen/Arbitron Deal

Feb 5 2013

Nielsen and Arbitron have voluntarily agreed to provide the Federal Trade Commission (FTC) with additional time to review Nielsen's proposed takeover of the radio ratings giant. More

IBM to Buy BI Firm Star Analytics

Feb 5 2013

IBM has agreed to acquire the software portfolio of Redwood City, California-based Star Analytics for an undisclosed sum. More

comScore Beefs Up Mobile and Multi-Platform Numbers

Feb 5 2013

Digital audience analyst comScore has expanded its mobile measurement offering, to include unduplicated data on more than one million smartphone users, 400,000 tablet owners, and 150,000 households with connected home devices such as games consoles and smart TVs. More

SSI Names New Benelux MD

Feb 5 2013

Data collection and sampling solutions specialist SSI has promoted Fieke Kreischer to the role of Managing Director, Benelux. She replaces Joost Philips, who has held the position since 2009 and is moving to a new role within the firm. More

MMR Founder Tackles 'Emotional Terminology'

Feb 5 2013

David Thomson, the founder and Chairman of UK-based agency MMR Research Worldwide, has developed a lexicon of 'emotional terminology', which he believes could form an industry standard for use in emotional research. More

Vision Critical Names New CFO

Feb 5 2013

Panel and research technology specialist Vision Critical has named Donna de Winter as Chief Financial Officer, replacing Gord Baizley who has moved into the role of Chief Strategy Officer after seven years with the firm. More

UK Partner Buys Into CORExpress Developer

Feb 4 2013

Sevenoaks, UK-based analytics consultancy Logit Research has acquired a 45% stake in Big Data Investors, LLC, an entity set up with its US partner, Boston-based Statistical Innovations Inc. (SI) to develop CORExpress software for Correlated Component Regression Analysis (CCR). More

More Activity for Flurry

Feb 4 2013

App measurement and advertising platform Flurry has added two new analytics services to its portfolio. User Acquisition Analytics, available now, helps track the effectiveness of acquisition campaigns, while Crash Analytics, still in beta, helps developers improve app quality and reliability. More

$800k Settlement for Creator of Social Media App Path

Feb 4 2013

The firm responsible for Path, a mobile app which helps users keep diaries and share data with friends and social media contacts, has paid $800,000 to settle a privacy complaint. More

Tobii Tables X2 Eye Tracking Hardware

Feb 4 2013

Eye tracking specialist Tobii Technology has unveiled a new line of low-cost and lightweight hardware, which it says will open up the potential of the technology to a much larger spectrium of the research community. More

London Office for Ambitious Cubeware

Feb 4 2013

Rosenheim, Germany-based Business Intelligence software company Cubeware has opened a London office, as a focus for its expansion in new countries within the EMEA region; and has promoted company veteran Ingo Diekmann to lead it. More

ICG Launches DIY Research Video

Feb 4 2013

UK-based research network the ICG has launched a video giving advice to those looking to use DIY research approaches. Chairman Arthur Fletcher states: 'we are not going to stick our heads in the sand and pretend DIY research isn't happening'. More

Mobile Privacy Guidelines: Too Much of a Good Thing?

Feb 1 2013

In the US, the FTC has issued advice on how the mobile device sector can better inform consumers about their data privacy practices; but the MRA's Howard Fienberg says it and other agencies should 'chill out' and let an ongoing White House review run its course. More

Acxiom's Marketing and Data Revenues Rise

Feb 1 2013

Revenue from Acxiom's Marketing and Data Services division increased 4% to $160m in Q3 2012. Other divisions however fared less well, the group as a whole reporting a 3% drop to $273m. More

Adap.tv Debuts Video Ad 'Viewability' Measure

Feb 1 2013

Video advertising platform Adap.tv has introduced a tool to verify the 'viewability' of video ads in real-time, allowing ad measurement to discount those impressions that do not appear to the user. More

uTest Launches 'Applause' App Testing Tool

Feb 1 2013

Technology testing firm uTest has launched a service called Applause, which it claims provides analysis of more than 50 million reviews across one million iOS and Android apps, to enable brands to measure how an app stacks up against the competition. More

Third Time Lucky for Actian's Pervasive Takeover

Jan 31 2013

California-based big data management firm Actian has agreed to acquire data innovation specialist Pervasive Software for $161.9m, after having two of its previous bids rejected. More

OnePoint Partners for African Expansion

Jan 31 2013

UK-based mobile data collection specialist OnePoint Global has formed a partnership with South African firm Customer Experience Agency (CE Agency), to expand its capabilities across Africa. More

Havas Discovery Hires MD, Data Intelligence

Jan 31 2013

Data-driven ad agency Havas Discovery has appointed Eamon Boyle as Managing Director, Data Intelligence at its Richmond, VA office, with a remit to create a 360 degree big data view of the customer while making data 'fun, interesting and insightful' for clients. More

Effective Measure Hires Country MD for Singapore

Jan 31 2013

Digital audience specialist Effective Measure has appointed Sammy Elazab as Country Managing Director for Singapore, to lead business development efforts across the country. More

GfK Revenue Climbs to EUR 1.5bn

Jan 30 2013

Preliminary results indicate that GfK's full-year revenue rose 10.2% in 2012, to approximately EUR 1.5bn, with organic growth of 3.1%. More

Genesys Buys Speech and Text Analyst UTOPY

Jan 30 2013

In the US, contact center software firm Genesys has agreed to acquire customer speech and text analytics specialist UTOPY. Terms of the deal were not disclosed. More

DataGravity Raises $30m for Big Data Products

Jan 30 2013

US-based big data specialist DataGravity has raised $30m in a Series B round of venture capital financing, which it plans to use to build its product portfolio, scale its marketing and sales efforts, and hire new data visualization and user experience staff. More

Unruly Rolls Out Video 'Shareability' Tool

Jan 30 2013

London-based video ad distribution and tracking platform Unruly has developed a tool to enable advertisers to predict the 'shareability' of their video content prior to launch. More

Sensum Debuts Emotional Engagement Tool

Jan 30 2013

Northern Irish start-up Sensum has launched a consumer testing tool which uses galvanic skin response (GSR) sensors to help researchers gauge an audience's engagement levels while watching TV programmes or other forms of entertainment. More

MRA Appoints Shields for New Research Role

Jan 30 2013

US research body the MRA (Marketing Research Association) has appointed its magazine Editor and former Board Director Amy Shields for a newly created role, Director of Research. More

AbsolutData Opens London Office

Jan 29 2013

US-based analytics and research firm AbsolutData has opened an office in the UK, where it has appointed Kulpreet Singh to lead it as Senior Vice President, Europe and Middle East. More

MediaMath Buys Akamai ADS Team and Assets

Jan 29 2013

US-based digital media buying platform MediaMath has acquired the Advertising Decision Solutions (ADS) business of online management and measurement firm Akamai, including its data co-operative, staff and other assets, for an undisclosed sum. More

Arbitron Files Infringement Lawsuit

Jan 29 2013

US radio ratings giant Arbitron has filed a lawsuit against Gannett-owned WKYC-TV/Cleveland, claiming up to $6.3m for unauthorised use of its audience estimates and trademarks. More

Unified Buys Facebook Analyst PageLever

Jan 29 2013

In the US, marketing technology firm Unified has acquired Facebook page management and analytics specialist PageLever, to enable it to offer clients a platform for social media marketing insights, audience engagement and advertising. Terms of the deal were not disclosed. More

Vision Critical Debuts Brand Equity Tool

Jan 29 2013

Panel and research technology specialist Vision Critical has launched a platform bringing together consumer feedback, market assessment and investment analytics, for more than 4,000 brands across 200 categories. More

MRS Launches New Privacy Mark

Jan 28 2013

The UK-based Market Research Society (MRS) has chosen today - officially Data Privacy Day - to launch a new kite mark scheme, Fair Data. The mark identifies organisations which 'collect, use and retain personal data properly and ethically'. More

Chime Hires Boost Digital MR Agency

Jan 28 2013

UK group Chime Communications has announced five appointments in its Chime Insight & Engagement Group (CIE), including three at London-based Watermelon Research. More

Havas Pools Strategy and Analytics Talent

Jan 28 2013

Marketing services agency Havas Worldwide New York has brought execs from analytics, community management and content strategy functions together in a new Shared Owned & Earned media practice (SOE), and hired four new staff to add to seventeen joining from within the group. More

Join the Dots Hires Business Builders

Jan 25 2013

UK-based consumer insight agency Join the Dots has appointed former TNS director Mark Walton and former Buzzback manager Ed Wheeler to drive new business across all areas of the company, from its newly established office in London. More

Innovid's Video Ad Server Gains MRC Accreditation

Jan 25 2013

New York-based Innovid has received Media Rating Council (MRC) accreditation for its measurement of digital video and display ad impressions. More

Guavus Adds Mobile Dimension with Neuralitic Buy

Jan 25 2013

US-based big data specialist Guavus has acquired mobile data solutions provider Neuralitic Systems. Terms of the deal were not disclosed. More

Radius Raises $12.4m for Intelligence Platform

Jan 25 2013

Sales and marketing intelligence firm Radius has raised $12.4m in Series B funding, and says it will use the money to further develop its platform and expand its index of information about small and medium sized businesses. More

OMG Hires Bullis to Lead Annalect

Jan 25 2013

Omnicom Media Group (OMG) has appointed ITV's Director of Media Jenny Bullis for the newly created role of Director of its data and analytics business Annalect. More

Former Cint Director Joins Fresh Squeezed Ideas

Jan 25 2013

Toronto, Canada-based marketing research firm Fresh Squeezed Ideas has appointed former Cint Director Lindsay Veling as Vice President of Marketing and Business Development. More

HarperCollins Hires Former EMI Insight Leader

Jan 24 2013

London-based book publisher HarperCollins has appointed former EMI Music SVP of Insight David Boyle, to bring consumer insight to 'every aspect of the publishing process', from acquisition and content development to sales and marketing. More

Tree Co-founder Matthew Bayfield Joins OgilvyOne

Jan 24 2013

Matthew Bayfield, co-founder of UK-based insight and analysis firm Tree, has left to join WPP-owned OgilvyOne as Head of Data for Europe, Africa and the Middle East. More

QuestBack Hires CEO for Germany, Austria & Switz

Jan 24 2013

Enterprise feedback management (EFM) technology specialist QuestBack has appointed Hilarius Dressen as CEO, responsible for the company's operations in Germany, Austria and Switzerland. He succeeds Frank Michael, who is leaving to set up as an independent consultant. More

Extole Raises $7.5m for Social Media Advocacy Platform

Jan 24 2013

In the US, Extole, which offers tools to enable brands to convert their fans into 'social advocates', has raised $7.5m in new funding, which it plans to use to accelerate the growth of its product portfolio. More

Travelport Launches Traveller Insight Tool

Jan 24 2013

US-based Travelport, which provides transaction processing services to the travel sector, has launched an online business intelligence tool called Agentivity, which offers insights into client behaviour and data on traveller booking patterns. More

BARC Invites TV Measurement Tenders

Jan 23 2013

India's Broadcast Audience Research Council (BARC) has issued an invitation for agencies to submit tenders for a new approach to television audience measurement. The contract is currently held by Nielsen/Kantar joint venture TAM Media Research. More

ActiveGroup Rolls Out Qual Research App

Jan 23 2013

US-based ActiveGroup, which provides video streaming to the market research industry, has launched 'Capture', a tool it describes as the first mobile app built for qual researchers. More

Social Media Intelligence Firm Swipp Launches

Jan 23 2013

In the US, Silicon Valley-based social media intelligence platform Swipp has been officially launched after a year in beta testing. More

Cash and Google Analytics Launch for Simply Measured

Jan 23 2013

Social media analytics specialist Simply Measured has raised $8m in a Series B round of funding, which it will use to hire additional staff and invest in new products and technology. Separately, the firm has introduced new reporting capabilities for Google Analytics. More

Music Analytics Firm Semetric Gets £3m

Jan 23 2013

Semetric, the firm behind digital music analytics platform Musicmetric, has raised £3m ($4.7m) in new financing from two backers, and says it will use the funds to expand into new sectors. More

Big Data Firm Saffron Hires Sheppard as CEO

Jan 23 2013

US-based big data analytics firm Saffron Technology has appointed software industry veteran Gayle Sheppard as Chief Executive Officer, succeeding co-founder Manny Aparicio, who will continue in the role of 'Chief Memory Maker'. More

Revelation Names New COO

Jan 23 2013

US-based research software provider Revelation has appointed Todd McLean as Chief Operating Officer, to work alongside CEO Steve August on the firm's planning and expansion initiatives. More

Social Media Analytics Firm Optimal Lands $7m

Jan 23 2013

US-based social media ad and analytics platform Optimal has raised $7m in Series A funding, which it will use to drive expansion of its tools and hire for its sales/marketing and engineering teams. The firm has also appointed Paul Suh as Chief Financial Officer. More

Vision Critical Buys Text Analytics Firm

Jan 22 2013

Panel and research technology specialist Vision Critical has acquired text analytics specialist DiscoverText. Terms of the deal were not disclosed. More

SSI Unveils QuickThoughts iPad app

Jan 22 2013

Data collection and sampling solutions specialist SSI has introduced an iPad app called QuickThoughts, which it says offers a 'highly intuitive' interface through which to target difficult-to-reach market research participants - especially young people, IT consumers and professionals. More

Ad Measurement Agency Adometry Raises $8m

Jan 22 2013

US-based cross-platform ad measurement agency Adometry has raised $8m in Series D financing, which it plans to use to extend its product 'roadmap', hire more staff, and expand into new markets. More

SymphonyIRI Promotes Chaudhari for US Lead Role

Jan 22 2013

Consumer, retail and healthcare specialist SymphonyIRI has promoted Piyush Chaudhari to the newly created role of President of the Americas, with a focus on driving performance and growth for domestic and select global clients. More

Experian Buys Australian Analytics Firm

Jan 21 2013

Database giant Experian has acquired Melbourne-based analytics business Pacific Micromarketing from publishing group PMP for $AUD 6.2 million (US $6.5m). More

Kantar Health Boosts Senior Team

Jan 21 2013

Kantar Health has hired former Holden Pearmain execs Theano Anasta, Ph.D. and Svetlana Gogolina, for senior positions in its UK team. More

Yesmail Upgrades Market Intelligence Tool

Jan 21 2013

US-based e-mail marketing specialist Yesmail Interactive has launched an enhanced version of its Market Intelligence tool, to enable the collection of data from e-mail, Facebook, Twitter, YouTube and Google+, as well as display ad networks, and the web in general. More

Obituary: Cliff Holmes

Jan 18 2013

UK research veteran Cliff Holmes died on Tuesday night at the age of 76, after a short battle with cancer. More

Obama's Digital Analytics Director Goes It Alone

Jan 18 2013

President Obama's former Director of Digital Analytics Amelia Showalter has launched her own digital and quant consultancy, promising to bring what she describes as Obama's campaign's culture of 'rigorous testing and data analysis' to campaigns, organizations and companies. More

IBM Rolls Out Customer Behavior Tool

Jan 18 2013

IBM has developed a real-time marketing analytics tool, to provide marketers with a 'holistic view' of customer buying patterns and purchases over time - including what they viewed and purchased, and how much they spent across channels. More

360i Opens European HQ in London

Jan 18 2013

US-based digital agency 360i, whose services include consumer insights, measurement and analytics - has opened its first office outside the US, in London, where it has appointed Dentsu's former Chief Development Officer Rob Connolly as MD. More

Former comScore Exec to Lead App Annie Market Insights

Jan 18 2013

In San Francisco, app store analytics firm App Annie has appointed former comScore exec Shelene Chang as Principal Analyst, responsible for heading up its global Market Insights team. More

Squeezed BrainJuicer Sheds 9% of Staff

Jan 17 2013

Online specialist BrainJuicer has made 9% of its workforce redundant, saving £0.8m in costs following 'disappointing' trading in the final months of 2012. More

Better News on UK MR Spend?

Jan 17 2013

UK marketers may have 'slightly' increased their spend on market research in the fourth quarter of 2012, according to the latest IPA Bellwether report. More

Survey Monkey Recapitalizes to Raise $800m

Jan 17 2013

DIY research firm Survey Monkey has raised $800m in debt and additional equity funding, partly led by Google's new 'late-stage' investment arm and CEO Dave Goldberg. More

YuMe Buys Targeting Specialist Crowd Science

Jan 17 2013

In the US, online video advertising firm YuMe has acquired audience targeting technology specialist Crowd Science, in a bid to extend its own Audience Amplifier targeting solution. Terms of the deal were not disclosed. More

Big Data Firm Ayasdi Breaks Cover with $10.25m Funds

Jan 17 2013

Big data company Ayasdi has officially launched with a $10.25m round of funding, which it will use to extend its Insight Discovery platform. More

NetBase Raises $9m to Expand Social Media Offer

Jan 17 2013

Social media intelligence specialist NetBase has raised $9m in financing, completing the Series C funding it announced last summer. The cash will be used to expand the firm's sales and services globally. More

Alliance for Web Analytics Demystified and Webtrends

Jan 17 2013

Online measurement firms Web Analytics Demystified and Webtrends have paired up to promote the latter's digital intelligence solution, Webtrends Streams, across North America. More

Curalate Secures $3m to Move beyond Pinterest

Jan 17 2013

US-based Curalate, which offers a monitoring and analytics platform for socially curated sites, has secured $3m in Series A financing, which it will use to ramp up product development and marketing, while expanding to platforms other than Pinterest, including Instagram. More

Millward Brown Clients Back Facial Coding

Jan 16 2013

Millward Brown has announced a major expansion of its Link and Facial Coding technology, and says two of its biggest clients, Unilever and The Coca-Cola Company, will use the technique for all their ad testing in 2013. More

Ebiquity Continues Growth

Jan 16 2013

Marketing performance measurement firm Ebiquity Plc has announced interim Results for the six months ended 31 October 2012, including revenues up 27% to £30.5m and 'underlying' profit before tax up from £2.2m to £2.7m. In organic terms, however, revenues grew at a more modest 2%. More

China JV for Online Research Firms

Jan 16 2013

Japan-based GMO Research has announced an ambitious Chinese JV with Internet research specialist Horizon E-lab Ltd. A new company, GMO E-Lab Marketing Research (Shanghai) is scheduled to open in April and aims to be 'number one' in the region 'within three years.' More

RapidBlue Debuts App for Off-Line Retail Stats

Jan 16 2013

Finnish off-line shopper analytics company RapidBlue Solutions has announced an app providing its analytics direct to mobiles. Mobile Retail Store Analytics promises store owners and managers the ability to collect data and view analysis without the need for extra in-store hardware. More

New COO for Market Strategies

Jan 16 2013

US-based Market Strategies International has hired former Kantar Operations EVP Kevin Orians as Chief Operating Officer, overseeing the company's research services, quality, analytics and research management functions. He reports to company President George Wilkerson. More

Schlesinger Adds Hi-Tech Lab in St. Louis

Jan 16 2013

US-based fieldwork group Schlesinger Associates is to provide recruiting and management for a new qual research facility, The Insight Lab, in downtown St. Louis. More

New Division for MENA Specialist POINT

Jan 15 2013

Dubai-based researcher POINT Consultancy has launched a specialist FMCG division, Ignite, which will focus on the MENA region and offer a number of proprietary tools and approaches. More

MMR Unveils NPD Tool

Jan 15 2013

Food, drink and consumer goods specialist MMR Research Worldwide (MMR) has announced a new NPD tool, 'Concept Lab', which it says will screen, optimise and validate product potential cost-effectively and without the need for multiple rounds of research. More

Survey Monkey Signs for New Building

Jan 15 2013

DIY survey firm Survey Monkey has signed on as the anchor tenant for a new development in its home city of Palo Alto, California, as it looks for room to grow. The move is scheduled for early 2014. More

Halsey Joins Keynote in CMO Role

Jan 15 2013

Internet and mobile cloud testing and monitoring firm Keynote has appointed Nick Halsey as CMO, succeeding Ren Bloom, VP of Marketing since May 2008, who is leaving to pursue a new venture. More

Online Pricing Tool Enhanced

Jan 15 2013

Crowd-based pricing intelligence platform Digital Folio has announced the launch of new software it calls Universal Connector Technology, which it says will allow clients to capture real-time competitor pricing for more than 275 retailers in over 150 categories. More

Senior Promotions for Lightspeed

Jan 14 2013

Online specialist Lightspeed Research has announced new roles for three of its senior managers, following the integration of sample and research tech firm GMI. Andrew Cayton becomes Global COO, Martin Filz CEO EMEA and Efrain Ribeiro Global Chief Research Officer. More

NebuAd Fallout Clearing

Jan 14 2013

In the US, legal proceedings arising from the behavioral targeting trials of NebuAd in 2008 seem finally to be rumbling towards a conclusion. Claims against several of the six ISPs accused with the now defunct ad targeting company have recently been dismissed and/or downgraded. More

InsideSales Gets $35m

Jan 14 2013

US-based sales automation and predictive analytics company InsideSales.com has raised $35m in Series B funding. More

Netquest Opens in Chilean Capital

Jan 14 2013

Online panel and surveying technology company Netquest has opened a new office in Santiago de Chile, led by Enric Cid and assisted by Jordi Quirós. More

Crack Team Starts Neuroscience Firm

Jan 11 2013

Consumer insights specialists Cristina de Balanzó, Siemon Scamell-Katz and Rafal Ohme have set up a new London-based neuroscience consultancy called The Walnut Group. More

GfK Steps Up with Footfall Measure

Jan 11 2013

In the US, GfK has introduced a new service called Location Insights, to help retailers understand the movements and demographics of crowds around specific shopping environments. More

Sapient Buys Cross-Media Analytics Firm m(PHASIZE)

Jan 11 2013

Global technology and marketing services company Sapient has acquired cross-media marketing analytics firm (m)PHASIZE. Terms of the deal were not disclosed. More

Vision Critical and Academica Launch StudentVu Panel

Jan 11 2013

In Canada, panel and research technology specialist Vision Critical and research-based marketing consultancy Academica Group have teamed up to launch a new panel called StudentVu, which offers clients access to the opinions of university and college students. More

Big Data Analyst Guavus Raises $30m

Jan 11 2013

Big data analytics firm Guavus, which focuses on helping telecoms companies make more sense of their streams of network data, has raised $30m for the expansion of its core products. More

IXI Rolls Out Ad Reach Measurement Tool

Jan 11 2013

IXI Services, a division of consumer information provider Equifax, has launched an online tool called AudienceIntel, which helps clients evaluate who is actually viewing and responding to their ads. More

Italian and Russian MR Associations Join efamro

Jan 10 2013

Italian and Russian MR trade bodies Assirm and OIROM are the latest to join european research federation efamro. More

Essence Buys Mobile Ad Firm Point Reach

Jan 10 2013

London and New York-based media and creative agency Essence Digital has acquired Seattle-based mobile ad company Point Reach, which delivers campaigns backed by 'strong analytics'. Terms of the deal were not disclosed. More

ICM Moves to Creston's New Soho HQ

Jan 10 2013

UK-based market research agency ICM is relocating to parent company Creston's new Soho headquarters, along with the group's two other London-based agencies TMW and Nelson Bostock. More

InMobi Buys Analytics Firm Overlay Media

Jan 9 2013

Mobile advertising network InMobi has acquired UK-based mobile analytics technology developer Overlay Media for an undisclosed sum. More

InsightExpress Splits CEO Role

Jan 9 2013

US-based InsightExpress has promoted Drew Lipner and Marc Ryan to the role of Co-Chief Executive Officer, succeeding William Lipner who is retiring from active management of the company. More

Quantcast Snaps Up Ad Data Firm MakeGood Software

Jan 9 2013

Internet ratings firm Quantcast has acquired MakeGood Software, which specializes in the reconciliation and reporting of data from digital ad campaigns. Terms of the deal were not disclosed. More

BLiNQ Names New COO

Jan 9 2013

Social media ad technology firm BLiNQ Media has promoted CTO Luis Caballero to the role of Chief Operating Officer, responsible for general control of the company's day-to-day operations across all departments and offices. The firm is also re-locating its technology HQ in Atlanta. More

BlueFin Labs Hires Former Nielsen IAG Leader

Jan 9 2013

Social media TV analytics firm BlueFin Labs has appointed former Nielsen exec Scott Grunther to lead its Media Products business. More

Garton Leaves Ipsos to Set Up Own HK Agency

Jan 8 2013

Steve Garton, the former MD of Ipsos MediaCT Asia Pacific, has left to set up his own consultancy. The new firm will base its services around 'holistic communication' and ROI measures, supported by technology 'not previously available in Asia'. More

reInvention and Authentic Response to Merge

Jan 8 2013

In the US, global sampling and data collection provider reInvention has acquired New York-based competitor Authentic Response for an undisclosed sum. More

UK Researchers Expecting Bumpy Ride

Jan 8 2013

UK researchers' confidence for the year ahead has dipped, with more predicting a deterioration in the sector's financial health than an improvement, according to RSM's latest Research Professionals' survey. More

Affinnova Scales Heights with New Chicago Office

Jan 8 2013

Concept testing and forecasting software specialist Affinnova has opened an office in the Willis Building (formerly the Sears Tower) in Chicago, for which it plans to hire additional personnel over the coming months. More

Euclid Launches 'Zero Hardware' Retail Solution

Jan 7 2013

Retail analytics company Euclid has launched Euclid Zero, an off-line shopper analytics package which does not require users to install hardware but operates with existing wireless infrastructure. More

RapidBlue Metric Links Shopping Behaviour to Purchase

Jan 7 2013

Helsinki, Finland-based RapidBlue Solutions has announced a new metric, 'Gross Shopping Hours' (GSH), which it says is based on the discovery of 'a significant relationship between the brick-and-mortar shopping behaviour of shoppers and retail sales.' More

Portuguese Partner for Gemius

Jan 7 2013

Online audience measurement agency Gemius has partnered with media research firm Marktest to provide measurement in the latter's native Portugal. More

Rentrak Seals Mobile TV Ratings Deal

Jan 4 2013

In the US, audience measurement firm Rentrak has announced a deal to provide local market mobile broadcast TV ratings to twelve major broadcast networks operating the Dyle mobile television service. More

New Leader for Anametrix

Jan 4 2013

San Diego, California-based digital analytics company Anametrix has promoted CMO Pelin Thorogood to CEO, replacing co-founder and Chairman Blaise Barrelet who will focus more energy on his investment firm Analytics Ventures. More

Face Facts Brings in Data Specialist

Jan 4 2013

Leeds, UK-based quant fieldwork specialist Face Facts Research has hired former Nunwood exec Joanne Hughes as Head of Data Management. More

Larger London Offices for Lumi

Jan 4 2013

Mobile research tech specialist Lumi Mobile has moved into new offices in London's Fleet Street, as it gears up for growth in 2013. More

MRA Counters Privacy Proposals

Jan 3 2013

US research body the MRA has filed comments with the FTC objecting to proposals from the privacy group EPIC over a settlement with data firm Compete, Inc regarding web tracking violations. MRA says the proposals could seriously impact the whole research profession. More

Cumulus and Arbitron Cement Multi-Year Deal

Jan 3 2013

In the US, radio broadcaster Cumulus Media Inc. has signed a multi-year agreement for Arbitron's diary and PPM ratings services covering 450 of its stations in 100 markets. More

Dialsmith Strengthens Senior Team

Jan 3 2013

Portland, Oregon-based Dialsmith has promoted Eric Alzuhn and Dan Welch to new Vice President roles, and hired Brian Izenson as Marketing Manager. More

Sherman Joins Sample Specialist

Jan 3 2013

In the US SoapBoxSample, the new sampling division of Interviewing Service of America (ISA), has hired Bonnie Sherman as Director, Marketing & Community Development. More

WPP Returns to UK Trading; Buys Into Globant

Jan 2 2013

In accordance with plans announced in November and ratified by shareholders last month, WPP has returned its tax headquarters to the UK. The group also announced it has taken a twenty percent stake in Buenos Aires-based digital marketing specialist Globant. More

Nielsen Starts 5-Year Hong Kong TV Contract

Jan 2 2013

Nielsen has begun a five-year contract to operate a new Television Audience Measurement (TAM) service in Hong Kong. More

Middle Eastern Partner for INTAGE

Jan 2 2013

Japanese researcher INTAGE Inc. and Cairo-based ConField MENA have announced a non-exclusive alliance agreement to provide customized research services in their respective regions. More

Dentsu Seals Business Intelligence Deal

Jan 2 2013

Tokyo-based companies Dentsu and Digital Garage (DG) have agreed a strategic alliance. As of January 11th, Dentsu will acquire 7% of the outstanding common shares of DG for just over 2.6bn Yen (c.$31m). More

CRE Benchmarks Video Delivery Options

Jan 2 2013

A new study by the Nielsen-funded Council for Research Excellence (CRE) highlights the difficulties posed for audience researchers by the growing variety of video consumption devices such as tablets, smart TVs and gaming consoles. More

Merry Christmas and Happy Holidays!

Dec 21 2012

According to research conducted by Conversion Voodoo, Americans prefer the term 'Merry Christmas' to 'Happy Holidays' by two to one (64% v 31%). More

Kantar Buys Digital Measurement Firm AdGooroo

Dec 21 2012

WPP-owned Kantar has acquired digital marketing intelligence specialist AdGooroo, which provides market research services for search engine advertisers. Terms of the deal were not disclosed. More

GfK German TV Contract Extended

Dec 21 2012

German TV station partnership the Arbeits-gemeinschaft Fernsehforschung (AGF), has re-commissioned GfK to monitor TV viewing in Germany, initially until 2018. GfK has been providing the service since 1985, and the new contract is valued at around EUR 130m. More

Oracle Buys Marketing Automation Firm Eloqua

Dec 21 2012

US technology giant Oracle is to acquire marketing automation platform developer Eloqua, whose offer includes targeting, segmentation and market measurement solutions. The deal is valued at approximately $871m, or $23.50 per share. More

FTC Tightens COPPA Child Privacy Act

Dec 21 2012

The Federal Trade Commission (FTC) has adopted final amendments to the Children's Online Privacy Protection Act (COPPA), to give parents greater control over the personal information that web sites and online services collect from children aged under 13. More

iQor Buys CCT to Expand Big Data Services

Dec 21 2012

NYC-based customer analytics specialist iQor has acquired the CCT Group, which provides contact center and business process outsourcing services and will help to broaden its big data offer. More

Research Now Promotes Bowen for Canadian Role

Dec 21 2012

Digital data collection provider Research Now has promoted Jason Bowen to the role of Vice President of Client Development for Canada. More

TapClicks Secures Funding

Dec 21 2012

In the US, the backers of digital marketing and performance analytics specialist TapClicks have converted a $1.5m seed funding investment into company stock, and committed to ongoing funding next year. More

WPP Buys Majority Stake in Analytics Agency Bienalto

Dec 20 2012

WPP-owned marcoms network Wunderman has acquired a majority stake in Bienalto, a digital marketing agency based in Sydney, Australia, which specialises in online analytics, user experience and 'customer dialogue' programmes. Terms of the deal were not disclosed. More

Nielsen Selected for Czech TV Audience Contract

Dec 20 2012

SPMS - an association for television audience measurement in the Czech Republic - has commissioned Nielsen to measure television viewing across the country. More

Digitas to Open Movement Analysis Lab in New York

Dec 20 2012

Publicis-owned branding agency Digitas has teamed up with New York University's Movement Lab to open a 3D 'motion capture' unit in its Digitas Lab in NYC, through which the agency will research and develop new apps for digital marketing and advertising. More

myThings Adds Visual Analysis to Pre-Targeting Offer

Dec 20 2012

Personalised ad solutions firm myThings has launched what it describes as a 'first-of-its-kind' pre-targeting solution, which analyses the visual attributes of a product in order to predict shopping behaviour. More

Horizon Media Hires Trendspotter Kirk Olson

Dec 20 2012

New York-based media services company Horizon Media has appointed former Ipsos exec Kirk Olson as Director of TrendSights, to create, develop and manage a global trendspotting team with its new division, The WHY Group. More

Kids' Apps Cause Privacy Concerns for FTC

Dec 19 2012

A study conducted by the Federal Trade Commission (FTC) has found that kids' apps siphon an 'alarming' amount of data from mobile devices without disclosing this to parents. Separately, the FTC has been asked to investigate a Nickelodeon app which collects kids' personal data. More

The Modellers Opens Strategic Analytics Division

Dec 19 2012

Omnicom subsidiary The Modellers has opened a new Strategic Analytics business unit, which it says will help companies tap into their existing data before embarking on additional data collection. Marco Vriens will head up the unit. More

Aldata and EYC Merge to Form Symphony EYC

Dec 19 2012

Aldata and EYC - previously sister firms within the Symphony Technology Group - have merged to form a new company called Symphony EYC, which will offer big data customer insights across the retail sector. More

Firms to Link Page-Level and Behavioral Data

Dec 19 2012

In the US, social media tracking and targeting firm Lotame and semantic ad technology specialist Peer39 have partnered to offer publishers a combination of page-level and behavioral audience data. More

Influitive Secures $7.3m for Advocate Service

Dec 18 2012

Toronto and San Francisco-based Influitive has raised $7.3m in Series A funding, which it will use to accelerate development of its AdvocateHub community platform, and expand its marketing, sales and service teams. More

reInvention to Buy MR Software Firm Critical Mix

Dec 18 2012

US-based sampling and data collection specialist reInvention is to acquire software technology company Critical Mix, with the aim of developing an integrated data collection, analysis and reporting solution for researchers. Terms of the deal were not disclosed. More

Ace Metrix Launches 'Emotional Sentiment Index'

Dec 18 2012

US-based TV and video ad analytics provider Ace Metrix has introduced a new metric called the 'Emotional Sentiment Index' (ESI), for use in measuring consumers' emotional engagement with ads. More

Socialbakers Buys SocialBrando

Dec 18 2012

Czech-based social media monitoring firm Socialbakers has bought Croatian social media ad firm SocialBrando, for an undisclosed sum. More

MR Recruiter Asia Talent Expands to Hong Kong

Dec 18 2012

Research industry staff recruitment firm Asia Talent has opened an office in Hong Kong, where it has appointed Ying Tong-Perrett as Partner for Greater China, with a remit to further develop the company's portfolio of clients in the region. More

Nielsen to Buy Arbitron for c.$1.26bn

Dec 18 2012

Nielsen has announced it is to acquire Arbitron for around $1.26 bn, or $48 per share of common stock. The transaction has been approved by both Boards and is subject to customary closing conditions. More

Nielsen and Twitter Announce Rating Service

Dec 18 2012

Nielsen and Twitter have reached a multi-year agreement to produce a new metric, the 'Nielsen Twitter TV Rating', for the US market, covering the reach on Twitter of conversation about TV programmes. The first figures will be commercially available from the fall of 2013. More

Nasdaq Buys Thomson Reuters Units for $390m

Dec 17 2012

Thomson Reuters has announced the sale of its corporate management arm, which includes custom media analysis and measurement, to Nasdaq OMX Group, the company which runs the US tech stock exchange of the same name, as well as eight exchanges in Europe. More

US Privacy Update

Dec 17 2012

In the US, the Senate Judiciary Committee has approved an Act drawn up by Sen. Al Franken, requiring companies to obtain consent from customers before collecting or sharing mobile location data. Separately, debate continues over extensions to the children's privacy act COPPA. More

Phorm Welcomes Turkish Behavioural Ad Rules

Dec 17 2012

Online ad targeting specialist Phorm has welcomed new behavioural advertising laws introduced by the Turkish regulator, which it says 'reduce unfair competition' while having little effect on its business in the country it hopes will finally bring it a profit. More

Sports Researcher Rebrands and Hires New Marketing Head

Dec 17 2012

Holding group RSMG Insights is bringing its sports broadcast measurement specialists Sport+Markt AG and IFM Sports GmbH under its Repucom brand, consolidating its global businesses in the sector. Meanwhile Andrew Milnes has joined to head up Repucom's marketing in the UK and Ireland. More

SpeechStorm Tool Tracks Customers through IVR

Dec 17 2012

Belfast-based software developer SpeechStorm has upgraded its Fellini package to provide end-to-end customer journey tracking through IVR and self-service applications. More

Creamer is New Arbitron CEO from January

Dec 14 2012

Sean Creamer, currently Arbitron's EVP Chief Operating Officer, is to succeed Bill Kerr as the company's President and Chief Executive from January 1st. More

SAS Opens Big Data Academy in UK

Dec 14 2012

In the UK, business software giant SAS has teamed up with Birmingham City University (BCU) to launch a Student Academy, educating future big data professionals. More

Indian TAM Case: NDTV Appeals for US Trial

Dec 14 2012

Indian TV network New Delhi Television (NDTV) has set out its reasons for wanting a US trial for its case against Nielsen and WPP, urging the Supreme Court of the State of New York to reject the two companies' recent requests to have it thrown out. More

Nielsen Streamlines Board

Dec 14 2012

Nielsen has announced a reduction in the size of its Board of Directors to eleven members, with one director each from its six controlling partners. More

Former Ipsos OTX Leader Joins PreTesting Group

Dec 14 2012

New Jersey-based boutique ad research firm PreTesting Group has hired former Ipsos OTX SVP Audience Measurement Julanne Schiffer as EVP of Sales and Client Solutions. More

Nielsen Takes Stake in Venture Capital Firm

Dec 13 2012

Nielsen has taken a minority stake in a new venture capital firm called Pereg Ventures, which plans to help start-ups offering technology for marketing and customer understanding. More

Metametrics Hires Leader for Modelling Unit

Dec 13 2012

In the UK, marketing and customer analytics business Metametrics has appointed former Starcom MediaVest Data & Analytics AD Sam Watts for the new role of Head of Marketing Analytics, in charge of the firm's Econometric Modelling practice. More

Nielsen Rolls Out Online Brand Effect in UK

Dec 13 2012

Nielsen has rolled out its real-time ad measurement and optimisation tool Online Brand Effect in the UK. More

Crimson Hexagon Adds Klout Influencer Scores

Dec 13 2012

Social media analytics firm Crimson Hexagon has integrated Klout's influence scores into its ForSight platform, to help clients understand the impact key individuals are having on marketing campaigns. More

Gay Ad Network Debuts New Targeting Service

Dec 13 2012

US-based Gay Ad Network - which offers access to an LGBT media network reaching 6 million users per month - has introduced a data-driven service to enable advertisers to target its consumers with relevant ads. More

IAB Australia CEO Paul Fisher to Join Nielsen

Dec 12 2012

Paul Fisher has resigned from his role as CEO of IAB Australia, and in March will become Managing Director for Nielsen Media across the Asia Pacific, Middle East, and Africa (APMEA) regions. More

Webtrends Launches Real-Time Visitor Viewer

Dec 12 2012

Online analytics pioneer Webtrends has launched a digital intelligence solution called 'Webtrends Streams', through which users can gather real-time visitor data across all their digital properties. More

Mobile Analytics Firm Cardfree Launches with $10m

Dec 12 2012

In San Francisco, execs responsible for the introduction of the Starbucks Card Mobile and Dunkin' Donuts Mobile solutions have launched a mobile commerce firm, Cardfree, with the aid of $10m in Series A funding. More

Mexico Office for Exponential

Dec 12 2012

Advertising intelligence specialist Exponential has opened an office in Mexico, where it plans to add audience insights and targeting to its suite of products. More

Kadence Opens Second US Office

Dec 12 2012

Kadence International has opened a second office in the US, in Boston's Downtown Crossing area, complementing its existing facility in Framingham. The firm has also announced plans to increase US headcount by 100% by 2014, beginning with a 'significant graduate intake' in early 2013. More

Accenture Unveils Insight Tool for Banks

Dec 12 2012

Global management consultancy Accenture has launched an insight solution to provide the banking sector with a '360 degree view' of their customers. More

reInvention Hires Hopper to Lead Healthcare Practice

Dec 12 2012

US-based sampling and data collection firm reInvention has appointed former SSI director Ryan Hopper to lead its healthcare practice. His remit includes developing health-related sample products and building a customer services team. More

MRS Honours Leaders and Innovators

Dec 11 2012

GfK NOP, ABA and Research Bods scooped three of the major categories at this year's MRS Awards ceremony held in London last night, while mobile crowdsourcing innovator Nathan Eagle received the inaugural MRS President's Medal. More

QuBit Secures $7.5m for Web Behaviour Tools

Dec 11 2012

In the UK, web behaviour analytics specialist QuBit has secured $7.5m in Series A funding to help market its new SaaS platform, while further developing its OpenTag tool. The firm will also use the funds to help build its presence in the US and across Europe. More

Former T-Mobile Exec Launches Big Data Firm

Dec 11 2012

In the US, former T-Mobile Chief Information Architect Matthew Standish has raised $700k in initial investment funding to launch a company called IDInteract, whose technologies will aggregate and analyze data from sources such as social media, mobile devices and CRM systems. More

Coveo Raises $18m for Big Data Platform

Dec 11 2012

Big data analysis specialist Coveo has raised $18m in funding, which it will use to expand its sales and marketing activities, while scaling operations in preparation for growth. More

Socialbakers Sorts the Tweet from the Chaff

Dec 10 2012

Social media monitoring firm Socialbakers has announced the beta launch of a new app called 'Fake Followers', to help marketers identify how many Twitter followers are real, fake or inactive. More

EasyInsites Co-founder Jo Winning Joins Verve

Dec 10 2012

Jo Winning, the co-founder of custom panel and community specialist EasyInsites, has left to join London-based Verve as Business Development Consultant. More

Big Data Firm MapR Expands to Europe

Dec 10 2012

US-based big data analytics and business intelligence specialist MapR Technologies has opened a European HQ in London, from which it will provide technical support and a sales resource to accelerate the adoption of its solutions across the continent. More

Big Data Firm Cloudera Closes $65m Round

Dec 7 2012

US-based big data analytics specialist Cloudera has closed a $65m investment round, which it will use to drive global sales, fuel development of its platform, and open a European headquarters in the UK. More

European Launch for UM's Decision Sciences

Dec 7 2012

Media agency Universal McCann (UM) is to roll out its digital media data management and insights division Decision Sciences in Europe, via a new London office and a rebrand in Frankfurt. More

UX Software Firm Knoa Raises $7.5m

Dec 7 2012

User experience technology developer Knoa Software has raised $7.5m in investment funding, which it plans to use to extend the global reach of its products. More

Senior Hire for UX Firm Foolproof

Dec 7 2012

UK-based user experience design specialist Foolproof has hired Jonathan Culling as UX Director, with responsibility for overseeing its 20-strong team of consultants, and helping develop new services. More

RootMetrics Expands Mobile UX Testing Tool

Dec 7 2012

Mobile user experience analyst RootMetrics has released a new version of its crowdsourcing app 'Cell Phone CoverageMap', enabling customers of AT&T, Sprint, T-Mobile and Verizon to test the performance of their smartphones. More

Confirmit Adds Data Visualisation Tool to CustomerSat

Dec 6 2012

Online research software provider Confirmit has introduced an 'Active Dashboards' tool to its CustomerSat feedback platform, to enable users to visualise results and share Voice of the Customer (VoC) data across their enterprises. More

ARF CEO Bob Barocci to Retire

Dec 5 2012

Bob Barocci, the President and CEO of the Advertising Research Foundation (ARF), is to retire at the end of the year and move to a senior advisory role after his successor is named. More

AOL Buys Predictive Analytics Firm Buysight

Dec 5 2012

In the US, AOL's Advertising.com Group has acquired predictive analytics and retargeting specialist Buysight for an undisclosed sum. More

Mobile Analytics Firm Adelphic Raises $10m

Dec 5 2012

In the US, ad targeting and analytics tech startup Adelphic Mobile has raised $10m in an investment round led by Google Ventures. The firm says it will use the funds to double its headcount and scale its product development. More

Big Data Firm ClearStory Receives $9m

Dec 5 2012

Big Data Specialist ClearStory Data has closed a $9m Series A investment from a group including Google Ventures and Andreessen Horowitz, and led by Kleiner Perkins Caufield & Byers. More

Aldata Unveils Shopper Interaction Data Tool

Dec 5 2012

US-based retail optimization firm Aldata has introduced a solution allowing retailers to store, segment, maintain, analyze and report on shopper data. More

Searchmetrics Boosts International Coverage

Dec 4 2012

Online analytics company Searchmetrics has enhanced its flagship search analytics software to allow analysis of search performance on 'all the major search engines in a total of 123 countries'. More

Beacon Adds Customization Features

Dec 4 2012

US-based research tech firm Decipher has added new features to its DIY survey platform Beacon, allowing more scope for customized survey building. They include an Alternative Question Toolkit (AQT) and an alternative question library. More

IAB Aus Dumps Monthly Unique Browsers Measure

Dec 3 2012

Online ad association IAB Australia has announced it will retire the 'Monthly Unique Browser' metric (UB) in the country as of February 1st next year, replacing it with the people-based Unique Audience (UA) metric. Nielsen will stop reporting UB within its Market Intelligence product. More

MRC Starts Rentrak Audit

Dec 3 2012

In the US, the Media Rating Council (MRC) has begun auditing the two main ratings services of Rentrak Corporation, TV Essentials and StationView Essentials. More

UK Expansion for Foresee

Dec 3 2012

Online customer experience specialist Foresee has appointed Chris Harman as UK Managing Director, following the doubling of both UK sales and research teams over the past year. More

Converge Looks to Transform Employee Research

Dec 3 2012

Canadian firm Converge Consulting Group has been awarded trademark protection for its Voice of the Employee approach, which seeks to move the industry forward from 'the flawed practice of reporting employee survey findings based on statistical significance tests'. More

Public Launch for Tumblr Analytics Service

Dec 3 2012

San Francisco-based Union Metrics has announced that its Tumblr analytics platform is out of beta and available for subscription. More

IBM Opens Columbus Analytics Center

Nov 30 2012

IBM is to launch another center dedicated to developing skills and advancing research into analytics, big data and cognitive computing, creating up to 500 jobs in Columbus, Ohio over the next three years. More

Cary Unveils New Company and DIY Tool

Nov 30 2012

UK-based researcher Neil Cary has launched a new business, Asia Opinions Ltd, offering research services to British and Asian companies, including access to consumer panels, and its own online survey tool, Surveygoo.com. More

Investments for Three Analytics Firms

Nov 30 2012

More money has been pouring into companies expanding in the analytics space, including big data and social media specialists. Two US firms, analytics advisory service IIA and big data start-up BitYota receive $1m and $12m respectively, and European start-up Teleportd $1m for its Nitrogram photo analytics product. More

AbsolutData Hires Diener to Lead Expansion

Nov 30 2012

Analytics and research firm AbsolutData has appointed industry veteran Dr. Chris Diener as Senior Vice President and a key member of its leadership team. More

comScore Tests New Multi-Platform Measure

Nov 29 2012

Digital audience measurement giant comScore has announced the US Beta release of its new tool, MMX Multi-Platform, which promises unduplicated accounting of audience size and demographics across multiple devices. More

Firefish Grows Quant Team

Nov 29 2012

London-based consumer agency Firefish has expanded its quant team with four new appointments, including Paul Harvey as a Director, plus Jen Culby, Tom Birch and Louise Dinesen. More

Investment and Launch for Predictive Marketing Firm AgilOne

Nov 29 2012

California-based AgilOne has launched a flagship cloud-based predictive marketing suite, also called AgilOne, with the aid of $10m in funding. More

Bluekai and Jumptap Partner for Mobile Targeting

Nov 29 2012

Online data firm BlueKai has formed a partnership with mobile ad network Jumptap, to improve the targeting of ads to mobile devices using a broad set of mobile, online and off-line data segments. More

Promise Corp to be Merged with Communispace

Nov 28 2012

Omnicom division Diversified Agency Services (DAS) has acquired London-based innovation and co-creation consultancy Promise Corporation and says it will merge it with online community specialist Communispace, which it bought last year. More

Funds for Big Data Firms Sumo Logic and SiSense

Nov 28 2012

Big data analytics provider Sumo Logic has closed a $30m Series C funding round led by Accel Partners, and will use it to expand its R&D, sales and marketing, and other functions. Separately, Israeli big data start-up SiSense Ltd has raised $8m. More

comScore Adds to AdEffx Suite

Nov 28 2012

comScore has launched Brand Survey Lift Pulse (BSL Pulse), a product for measuring the breakthrough and impact of campaigns in real-time. The tool is part of the AdEffx suite and debuts in 23 markets worldwide. More

US Firm to Keep an 'i on Women'

Nov 28 2012

Chicago-based Insights in Marketing (IIM) has launched a new division called 'i on Women', dedicated to understanding female consumers. More

Canadian Pharma Data Firm Launches

Nov 28 2012

Canada has a new pharmaceutical data tracking specialist, TH!NK Business Insights, with a first offering due in January 2013. More

India Pushes EU for Green Light on Privacy

Nov 28 2012

India has again urged the European Union to recognise it as a 'data secure' country, improving the prospects for its outsourcing industry, and says such recognition is key to the success of bilateral trade. More

Kantar Media Strikes Audience Data Deal

Nov 27 2012

Digital TV solutions provider NAGRA is to collaborate with Kantar Media to offer clients subscriber data from in-home devices. The service will be pre-integrated with NAGRA's OpenTV 5 media convergence platform. More

Searchmetrics Picks CEO for International Expansion

Nov 27 2012

Berlin-based social media analytics specialist Searchmetrics has appointed Tom Schuster as its new CEO, working alongside founder and CTO Marcus Tober to drive the firm's expansion. More

Kinesis Partners with Product Test Client

Nov 27 2012

Research software firm Kinesis Survey Technologies LLC has announced a strategic partnership with its client StartSampling, which will offer users end-to-end in-home product testing services. More

Terapeak Opens eBay Sales Data to Android Users

Nov 27 2012

e-commerce research and analytics firm Terapeak has launched an Android app providing mobile pricing and demand research for online merchants. More

TrendSource Launches Survey App

Nov 27 2012

San Diego, CA-based custom research and mystery shopping provider TrendSource has launched a new survey app, wINput, for Apple and Android users. More

Facial Recognition for Dummies

Nov 26 2012

Facial recognition in a retail environment, previously conducted by digital signage and kiosks, has just received a slightly scary makeover courtesy of Italian company Almax, whose EyeSee mannequin videos shoppers and categorises them for marketing purposes. More

Funds for Off-Line ROI Tracker Bizible

Nov 26 2012

ROI tracking software provider Bizible, Inc. has raised $1.7m in a Series A round of financing led by Madrona Venture Group. The firm was founded in 2011 by Microsoft advertising veterans Aaron Bird and Peter Thompson. More

Kaufmans in JV with Potentiate

Nov 26 2012

Joel and Robyn Kaufman, the founders and former owners of South African-based strategic research company KLA, have announced a joint venture with Sydney-based data intelligence company Potentiate. More

B2B Adds Six

Nov 26 2012

B2B International has added five graduates in the UK and one in its New York office. Thomas Grubert, Adam Jones, Melanie Rankin and Rachel Woodbridge joins the firm's management programme in the UK as Research Analysts, while Michael Young and Joshua Kagawa join as Programmer / Analysts in the UK and US respectively. More

Former NeuroFocus MD Sets Up NeuroStrata

Nov 23 2012

Former Nielsen NeuroFocus MD for Europe Thom Noble has set up as an independent consultant with the establishment of a new firm, NeuroStrata, focusing on the application of neuromarketing and biosensory techniques. More

Big Data Firm Lattice Engines Raises $20m

Nov 23 2012

US-based big data analytics firm Lattice Engines has raised $20m in equity funding to extend its predictive analytics software, which helps clients with B2B sales and marketing. More

Vidyard and Eloqua to Uncover Video Viewing Behavior

Nov 23 2012

Online video marketing platform Vidyard has integrated its technology with the marketing automation platform of US firm Eloqua, to enable the tracking of customer viewing behavior via video content. More

Crowdsourcing Firm Chaordix Names New COO

Nov 23 2012

Canadian crowdsourcing tech firm Chaordix has appointed Carey Houston as Chief Operating Officer, replacing Jim Gibson who has moved into the revenue-generating role of Executive Vice President, Global Markets. More

Mike Hall Joins Tuned In Board

Nov 23 2012

Online insight community specialist Tuned In has appointed Hall & Partners founder Mike Hall as a non-executive member of its Board. More

NZ Firm Seeks Funds for Semantic Analytics

Nov 23 2012

New Zealand-based natural language processing and text analytics app developer Syl Semantics is looking to raise up to $1m in angel investor funding, which it will use to expand its sales and marketing efforts and further develop its platform. More

Explain Buys Wood Holmes

Nov 22 2012

Newcastle, UK-based Explain Research has acquired local innovation agency Wood Holmes for an undisclosed sum; and says it is also in negotiations to buy an unnamed specialist research agency based in London, next spring. More

Colombian Office for Sample Answers

Nov 22 2012

UK-based sampling solutions firm Sample Answers is to open an office in Colombia, South America led by current MD Mark Dent, while Business Development Director Neil Whelpton will move into Dent's former role in the UK. More

AnswerTap Debuts DIY Social Media Testing Tool

Nov 22 2012

Seattle-based start-up AnswerTap has launched a DIY feedback-gathering tool called MagicMarkup, to enable agencies and researchers to obtain consumer feedback on their marketing collateral, logo designs and proposed ads from their social networking followers and fans. More

AdInsight Rebrands as 'ResponseTap'

Nov 22 2012

UK call tracking and web analytics firm AdInsight has changed its name to 'ResponseTap', which it says better reflects the position of the company going forward. More

TNS BMRB Opens International Development Centre

Nov 21 2012

In London, specialist social research division TNS BMRB has opened a 'Centre for International Development Research', which will draw on methodological expertise from across the group in order to help clients bring about policy change on an international level. More

SumAll Raises $6m for Small Business Analytics Tool

Nov 21 2012

In the US, e-commerce analytics provider SumAll has raised $6m in Series A funding, which it will use to add new features and data streams to its platform, while doubling staff numbers during the next year. More

Vision Critical Opens Tokyo Office

Nov 21 2012

Panel and research technology specialist Vision Critical has opened a new office in Tokyo, Japan, led by former MROC Japan CEO Shigeru 'Shiggy' Kishikawa. More

ICO Releases New Privacy Guidelines

Nov 21 2012

Independent UK public body the Information Commissioner's Office (ICO) has introduced a set of guidelines to help practitioners manage individuals' privacy rights and the risks associated with the use of anonymised data. More

Mobee Gets a Million for Mystery Shopping

Nov 21 2012

In the US, mystery shopping app provider Mobee has launched out of private beta, with $1.1m in seed funding. More

UK Ad Body to Enforce EU Behavioural Ad Rules

Nov 21 2012

In the UK, the Committee for Advertising Practice (CAP) has announced its intention to enforce EU self-regulation for online behavioural advertising (OBA) from next February. More

Revelation Adds Polish, Dutch and Swedish

Nov 21 2012

US-based online and mobile qual research software provider Revelation has expanded its language capabilities to include Polish, Dutch and Swedish. More

'Disappointing' Q4 for BrainJuicer

Nov 20 2012

Trading in the final months of 2012 is proving 'disappointing' for online specialist BrainJuicer, according to the firm's interim statement issued earlier today. Revenue during the last quarter is likely to fall 'significantly below' 2011 levels. More

Luck's Decipher Becomes Decrypt in UK

Nov 20 2012

MR technology firm Decipher Market Research has moved to using the name Decrypt in the UK, following a trademark dispute with West London-based media strategy and research group Decipher. More

Nielsen and Informate Extend Alliance to APMEA

Nov 20 2012

Nielsen has extended its partnership with Informate Mobile Intelligence to provide marketers with data on mobile device usage and content consumption across Asia Pacific, the Middle East and Africa (APMEA). More

Client-Side Counting Added to Mobile Ad Guidelines

Nov 20 2012

The Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) have updated their 'Mobile Web Advertising Measurement Guidelines', with a new requirement to include client-side counting for mobile web ad impressions. More

SocialBro Gets £400k for Twitter Analytics Tool

Nov 20 2012

UK firm SocialBro - which has developed a web app for the management and analysis of Twitter communities - has raised EUR 500,000 (c.£400k), which it will use to establish a London-based marketing operation and business development team. More

MMR Taps 'Watch Me Think' for Video Insights

Nov 20 2012

UK consumer insight and sensory specialist MMR Research Worldwide has partnered with consumer-generated video insights firm 'Watch Me Think', which offers panellists financial rewards in exchange for submitting smartphone videos containing their feedback on specific topics. More

Aegis Buys for iProspect Again

Nov 19 2012

UK-based Aegis Group plc has announced the acquisition of Benelux-based performance marketing agency Netsociety, and will merge it into its existing search and performance marketing division, iProspect. Terms were not disclosed. More

US, UK Big Data Firms Join Forces

Nov 19 2012

Sheffield, UK firm WANdisco has been shopping in Silicon Valley, picking up big data pioneer AltoStor for $5.1m (£3.2m). More

Hodgman is New KISSmetrics CEO

Nov 19 2012

'Person-based' analytics platform KISSmetrics has appointed Will Hodgman, founder of AdRelevance and M:Metrics and previously EVP of International at comScore, as its new CEO, replacing KISSmetrics co-founder Hiten Shah, who moves to the role of President. More

More Dough for Socialbakers

Nov 19 2012

Social media monitoring firm Socialbakers has won another $6m in funding, which CEO Jan Rezab says will be used to continue product development. More

Facebook Readies New ROI Tool

Nov 19 2012

Facebook is testing a new 'conversion measurement' tool to help marketers calculate ROI on their ad campaigns, to be made available via its Ads Manager service. More

OFT Asks: Do Targeted Consumers Pay Different Prices?

Nov 16 2012

In the UK, the OFT (Office of Fair Trading) is calling for information to help it explore the extent to which businesses are monitoring online shopper behaviour, and then using resulting data to target consumers with personalised prices. More

Pew Names Dimock Director of People & Press Center

Nov 16 2012

In the US, the Pew Research Center has promoted pollster Michael Dimock to the role of Director of its 'Center for the People & the Press', replacing founder Andrew Kohut who announced his resignation earlier in the year. More

UK Automotive Analytics Firm to Expand to US

Nov 16 2012

UK-based predictive analytics firm We Predict, which mainly works with automotive manufacturers, has raised an undisclosed amount of financing from a group of private investors, and will use it to open an office in California. More

Big Data Firm Platfora Raises $20m to Fuel Growth

Nov 16 2012

US Business Intelligence platform Platfora has closed a $20m Series B round of funding, which it will use to expand its sales and marketing efforts across the US and globally, while increasing its product engineering and design teams in San Mateo, CA. More

Compass Labs Debuts Social Media Tool

Nov 16 2012

US firm Compass Labs has launched a tool called CLIQ Social Intelligence, offering clients a new way to measure their presence and performance on Facebook and Twitter. More

DIY Analytics Firm Origami Logic Raises $9.3m

Nov 16 2012

In the US, Origami Logic - which offers a self-service visual marketing analytics platform - has raised $9.3m in Series A financing, which it plans to use to expand its engineering team and accelerate development of its product. More

Partnership for Voxco and Merlinco

Nov 15 2012

Canadian research software provider Voxco has inked a deal for British survey software developer Merlinco to distribute its products in the UK and Ireland. More

Law's New Agency Promises Moor

Nov 15 2012

Former mruk MD Jim Law has launched a new agency in Glasgow, Scotland, called Wild Heather Digital Research, which aims to combine a technological focus with sound research methods. More

Appcelerator Buys Analytics Firm Nodeable

Nov 15 2012

Mobile platform Appcelerator has acquired big data specialist Nodeable, which offers analytics-driven insights into mobile user behavior and app performance. Terms of the deal were not disclosed. More

Netquest Launches Panel-based Ad Tracker

Nov 15 2012

LatAm and Iberian online panel specialist Netquest has launched a service called AdTracking, using feedback from its 450,000 panellists to measure their reactions to specific online adverts. More

piJnz Launches Mobile Analytics Platform

Nov 15 2012

Mobile customer engagement firm piJnz Group has introduced a mobile web analytics and landing page management platform called SignalMind, to provide metrics for mobile marketers. More

Currencies and Acquisitions Boost GfK Figures

Nov 14 2012

GfK has reported 'a significant sales increase' of 9.8% to EUR 1,096.8m in the first nine months of 2012, with much of the rise however due to currency effects and acquisitions. Q3 revenue was up 11.3% to EUR 376.7m. EBITDA fell 18.5% to EUR 50.6m. More

Mexican Poll Proposals Off Target - WAPOR

Nov 14 2012

WAPOR, the World Association for Public Opinion Research, has issued a statement in response to proposals by two of Mexico's political parties, regarding the regulation of pre-election polling. More

Ipsos Launches Tool for Successful Innovation

Nov 14 2012

Ipsos innovation and forecasting division InnoQuest has unveiled a new Framework, centred around 'nine drivers critical to innovation success'. More

Straub and Stroud Strengthen MMA

Nov 14 2012

Ipsos forecasting and brand optimisation subsidiary Marketing Management Analytics (MMA) has appointed former Nielsen execs Paul Straub and Tom Stroud, to manage the firm's Midwest client base and support its innovation agenda, from a base in the Chicago office. More

Harpeth to Offer Client-Warming Service

Nov 14 2012

US firm Harpeth Marketing - which specialises in helping MR providers market themselves - has launched a 'Lead Nurturing Program' to help clients build relationships with those 'not quite ready to buy'. More

Raymond to Lead New GfK Innovation Practice

Nov 13 2012

GfK has announced the formation of a new global Market Opportunities and Innovations practice, which will promise marketing professionals 'the critical foresight needed to successfully tap into future markets'. Marilyn Raymond will lead the new division. More

BI Firm Snapped Up by Fellow Virginian

Nov 13 2012

In Virginia, USA, management consultancy Infinitive has announced the acquisition of business intelligence (BI), data warehousing and IT solutions firm Convergent Domains. More

Alliance Data Buys HMI

Nov 13 2012

Dallas-based consumer behavior specialist Alliance Data Systems Corporation is to acquire marketing services conglomerate the Hyper Marketing group of companies (HMI), via its tech marketing subsidiary Epsilon. More

Go Faster Funds for DataSift

Nov 13 2012

Social media analyst DataSift has raised $15 million in a second round of funding, which it says it will use to grow and develop its technology more rapidly. More

Two Stevies for Decipher's Luck

Nov 13 2012

Kristin Luck, President of research technology firm Decipher, was a double winner at last Friday's Stevie Awards for Women in Business. More

App Optimiser Swrve Gets Funds, Recruits in Dublin

Nov 13 2012

Mobile app optimisation specialist Swrve has raised $6.25m in a round of financing led by Atlantic Bridge Partners and Intel Capital, and says it will create 100 new R&D jobs in its headquarters in Dublin, Ireland. More

Paradigm Upgrades Location-Based Survey App

Nov 13 2012

US-based Paradigm Sample has added image capture and real-time couponing features to its proprietary IdeaShifters mobile app, which is also now available for Android. More

Nielsen / NM Incite Buy Social Media / TV Analyst

Nov 12 2012

Nielsen and its McKinsey joint venture NM Incite have announced the acquisition of SocialGuide, which provides analysis of social media conversations about TV programs. Terms were not disclosed. More

Nielsen Seeks Dismissal of Indian TAM Suit

Nov 12 2012

Two and a half months after its partner WPP did the same, Nielsen has filed a motion with the New York Supreme Court for dismissal of the lawsuit brought by broadcaster New Delhi Television (NDTV) against their TAM joint venture in India. More

New US Firm to Offer Syndicated Reports on MR Issues

Nov 12 2012

Five US research veterans - Lenny Murphy, Gregg Archibald, Jason Anderson, Bill Weylock and David Bernstein - have announced the launch of a new company, Gen2 Advisors, which will combine regular reports on leading edge marketing and insights areas with advisory and consulting services. More

IgnitionOne Completes AdJug Integration

Nov 12 2012

Digital marketing solutions firm IgnitionOne - part of Japanese ad giant Dentsu - has appointed Michael Stephanblome as its UK Managing Director, as it completes the integration of his advertising exchange AdJug into its platform. More

NMSBA Launches Neuromarketing Code of Ethics

Nov 9 2012

Netherlands-based international body the Neuromarketing Science & Business Association (NMSBA) has launched a code of ethics, as part of a drive towards the adoption of international standards. More

Canadian Grant Funds New IBM Analytics Centre

Nov 9 2012

The government of Nova Scotia has awarded IBM a $12.2m grant towards the opening of a global analytics centre in Halifax. The IT giant plans to create 500 new jobs there over the next eight years. More

Key Lime Cooks Up Mobile UX Firm

Nov 9 2012

In the US, consumer research specialist Key Lime Interactive (KLI) and mobile app development firm Crucian Point have partnered to launch a new company called KLUE Labs, offering a tool that captures mobile user interaction with web sites. More

SSI Hires Gartner Veteran Tom Johnson

Nov 9 2012

Data collection and sampling solutions specialist SSI has appointed former Gartner VP Tom Johnson as Senior Vice President of North American Sales and Client Services. More

Autonomy for VivaKi Digital Network

Nov 8 2012

Marcoms giant Publicis Groupe has spun off its VivaKi digital intelligence network as a separate business, with the aim of making its services available both to its own agencies and to external clients. More

Schlesinger Opens Biometric Labs

Nov 8 2012

Online data collection specialist Schlesinger Interactive has teamed up with usability and testing technology provider Interactive Video Productions (IVP) to launch a network of Biometric Research Labs across the US. More

Dialego Spins Off SmartMunk Co-Creation Tool

Nov 8 2012

Andera Gadeib, the CEO of co-creation and branding specialist Dialego, has set up a new company to offer her firm's existing SmartMunk qual and quant online tool for use in co-creation projects. More

MetrixLab Hires Song to Lead New Shanghai Office

Nov 8 2012

Netherlands-based online researcher MetrixLab has opened a new office in Shanghai, China - led by former Ipsos leader Edwin Song - from where it will focus on Chinese and regional clients. More

Protobrand Extends Image Tool to Smartphones

Nov 8 2012

In the US, research and branding firm Protobrand has used Research Now Mobile's platform to launch a smartphone version of its Meta4 Insight tool, which probes the unconscious mind using 'metaphor elicitation'. More

LocalResponse Hires Product Development Leader

Nov 8 2012

Advertising software veteran Niels Meersschaert has joined consumer retargeting platform LocalResponse, to lead the team responsible for building new products and enhancing existing tools. More

Pinfluencer Integrates Social Media ROI Tools

Nov 8 2012

Pinterest analytics start-up Pinfluencer has integrated three commercial web analytics products into its platform, in order to help marketers discover which 'pins' drive revenue and clicks. More

RAJAR Extends Ipsos smartphone Trial

Nov 7 2012

UK radio research body RAJAR has commissioned Ipsos MediaCT to extend its Radio Listener Panel for a further year, as it continues to evaluate the agency's MediaCell smartphone measurement system. More

AMI Division Still Driving Rentrak Growth

Nov 7 2012

Multi-screen measurement specialist Rentrak has reported a 3% increase in overall revenue to $22.5m for its second fiscal quarter, the now familiar net result of strong growth in its Advanced Media and Information (AMI) business (here 35%) and a decline in Home Entertainment. More

M3 Global Research Expands London Team

Nov 7 2012

Healthcare fieldwork firm M3 Global Research has appointed three new members of staff in London. More

Former General Mills Researcher Joins Cambiar

Nov 7 2012

Cambiar, the management consultancy dedicated to the MR industry, has appointed General Mills veteran Jeff Hunter as an Associate, with a focus on marketing sciences, growth strategies and emerging markets. More

Roy Morgan Adds Effective Measure's 'Insight'

Nov 7 2012

Australian agency Roy Morgan Research has enhanced its machine-based web audience data measurement system with the integration of Effective Measure's analytics and research platform 'Insight'. More

Dan Foreman is New ESOMAR President

Nov 6 2012

Industry association ESOMAR has elected Dan Foreman, currently Head of Business Development at Lumi Mobile, as President for the two-year period beginning January 2013. More

Aldata Rolls Out Shopper Insight Suite

Nov 6 2012

Retail optimization firm Aldata has launched the 'Omni-Shopper' suite, which pulls together shopper interaction data from a range of channels and uses it to drive product marketing and supply. More

DNA Buys New Media Specialist Plaid Skirt

Nov 6 2012

US company Digital Net Agency (DNA) has acquired new media research, planning and placement specialist Plaid Skirt Marketing, boosting its social media capabilities. Terms of the deal were not disclosed. More

Chinese Delay Dentsu / Aegis Deal

Nov 6 2012

Japanese ad giant Dentsu's £3.16bn takeover of Aegis is being held up by delays in getting approval from Chinese regulators. More

Data Privacy Specialist Gets Funds for Expansion

Nov 6 2012

Privacy Analytics, which helps protect the privacy of personal data used for analysis and research purposes, has closed an undisclosed round of investment funding, which it plans to use to expand its sales and marketing efforts. More

Telefónica Steps Back from German Data Launch

Nov 5 2012

Telefónica subsidiary O2 Germany has apparently stepped back from plans to sell anonymous customer location data to the country's retailers, after strong concern from the German government about consumer privacy. It is of course the home turf of its insight partner, GfK. More

Chedore Takes Chair at Asian Agency

Nov 5 2012

Former Synovate Global CEO Adrian Chedore has joined Asia-focused MR consultancy ABN Impact as Chairman. More

FTC Unveils Facial Recognition Privacy Guidelines

Nov 5 2012

In the US, the Federal Trade Commission has released a consumer privacy best practices guide for companies using facial recognition. More

NexJ Systems Buys Broadstreet Data for $8.2m

Nov 5 2012

Toronto, Canada-based software provider NexJ Systems Inc. has announced the acquisition of Broadstreet Data Solutions Inc, whose services include business intelligence and analytics as well as data governance, management and integration; and app development. More

Partners Open Big Data to Not-So-Big Users

Nov 5 2012

Analytics specialist Kognitio has announced a partnership with NeutrinoBI, developer of a data discovery and visualization tool, aimed at 'democratising' the power of big data. More

Launches and Cash for Energy Sector Big Data Specialist

Nov 5 2012

Big data analytics and software firm AutoGrid Systems, which helps utilities and end-user clients to control their power consumption and costs, has raised $9m in funds from Silicon Valley investors. The company has also publicly launched a grid-based data mining tool, Energy Data Platform (EDP). More

Revenue Drops Again as Harris Chases Higher Margins

Nov 2 2012

Harris Interactive has reported a 12% drop in revenue to $33m for the first quarter of fiscal 2013, from $37.8m in the prior year period; but has turned loss into profit as it continues its 'turnaround' and 'rightsizing' activities. More

i3 Analytics Names Leadership Team

Nov 2 2012

US pharmaceutical data start-up i3 Analytics has appointed a leadership team led by President and CEO Will Zerhouni, following the public roll-out of its flagship Biopharma Navigator tool. More

comScore Grows, but Grumbles over Copy Testing

Nov 2 2012

Digital measurement specialist comScore has reported a 9% rise in third quarter revenue to $64.3m, a figure it says was held back by declines in its ad copy testing business, which is slated for a possible sale. Net loss was reduced to just over $3m. More

Privacy Group Highlights Voter Tracking Concerns

Nov 2 2012

Visitors to the US presidential candidates' web sites are being tagged by technology used to identify unique users and track their online behavior, causing concern in a report issued by watchdog organisation CREW (Citizens for Responsibility and Ethics in Washington). More

Merlien Names MD for Europe and North America

Nov 2 2012

The Merlien Institute - which runs conferences and events for market research professionals - has appointed Jens Cornelissen as Managing Director Europe and North America. More

POSTAR Set to Launch New Outdoor Currency

Nov 1 2012

UK out-of-home measurement body POSTAR is set to launch a new GPS-enabled 'currency' next February, covering a wide range of outdoor environments including road, tube and rail. The launch has been made possible with a £19m investment from companies in the sector. More

Ipsos Debuts Pre-Test Solution

Nov 1 2012

Ipsos ASI has launched a tool called Live|Test, combining behavioural web analytics with survey data to help marketers and advertisers decide on the best way to optimize their digital ad campaigns prior to launch. More

WPP Takes Stake in Netbooster Asia

Nov 1 2012

Marcoms giant WPP has agreed to buy a majority stake in digital marketing agency Netbooster Asia, which offers a full range of online services including web research and benchmarking, and social media monitoring. Terms of the deal were not disclosed. More

Big Data Firm BloomReach Raises $25m

Nov 1 2012

Big data marketing app developer BloomReach has raised $25m in Series C funding, with which it says it will double its sales and marketing support in the US and India, and extend its applications to other platforms such as mobile, social media and video. More

Maritz Adds Tabs Tool to Capella System

Nov 1 2012

In the US, Maritz Research has partnered with survey software provider Productive Access Inc (PAI) to add a new tabulation product to its Capella customer experience management (CE) system. More

Arbitron and Magic Broadcasting Settle Lawsuit

Oct 31 2012

Ratings giant Arbitron has settled its lawsuit against Magic Broadcasting, resolving claims that its former client was guilty of copyright infringement and breach of license agreement. Terms of the settlement payment were not disclosed. More

Voxco Recruiting after 'Record' Revenue Hike

Oct 31 2012

Survey software firm Voxco is planning a recruitment drive which will result in a 20% increase in headcount at its headquarters in Montreal, Canada - driven it says by 'record revenues' in the first quarter of its 2012-13 financial year. More

UK's NRS Debuts Mobile/Tablet App

Oct 31 2012

In the UK, the National Readership Survey (NRS) has launched a mobile and tablet app, offering access to its data on print and digital audiences. More

Borderless Access Hires for US and Europe

Oct 31 2012

Emerging markets specialist Borderless Access Panels has expanded its client-facing teams with the appointment of industry execs Matt Gershner in New York and Matthew Hurst in London. More

MarketSight Opens in Covent Garden

Oct 31 2012

US-based online survey analytics and reporting software firm MarketSight has opened an office in London's Covent Garden, from where it will provide sales and support to clients in the UK and throughout Europe. More

'Most' Web Users Choose to Allow Cookies

Oct 31 2012

The majority of users of UK web sites are allowing the use of third party ad cookies, according to a recent analysis of the impact of the EU Cookie Directive by data privacy specialist TRUSTe. More

ISA Launches Standalone Sampling Firm

Oct 30 2012

Data collection specialist Interviewing Service of America (ISA) has launched a standalone online sampling company called SoapBoxSample, offering a combination of resources such as opt-in panels, routing techniques, social media and live sample. More

Kantar Media Hires Former Press Index MD

Oct 30 2012

Kantar has appointed Walter Patanella as Chief Executive of Media Monitoring and Evaluation at its Media Intelligence Europe subsidiary, following its recent acquisition of an 87% stake in media monitoring specialist Press Index, where he served as MD. More

Effective Measure Hires Red Sheriff Co-founder

Oct 30 2012

In Australia, digital audience specialist Effective Measure has appointed IMR Worldwide / Red Sheriff co-founder Tony Eustace in the newly created global role of Group Director - Data Insights. More

Pentaho Lands $23m for Big Data Expansion

Oct 30 2012

Business intelligence and analytics firm Pentaho has raised $23m in Series C funding, which it plans to use to expand its big data capabilities. More

New President for Aggregate Knowledge

Oct 30 2012

Rob Gatto, the former CEO of digital ad firm PointRoll, has joined US media intelligence specialist Aggregate Knowledge (AK) as President. More

Personalized Shopping App Pickie Raises $1m

Oct 30 2012

The founders of behaviorally-targeted shopping app Pickie have raised $1m in venture funding, which they plan to use to fuel international expansion. More

Shopper-Trak Buys ReTel

Oct 29 2012

Retail foot traffic counter Shopper-Trak has announced the acquisition of Silicon Valley-based ReTel Technologies Inc., which provides hybrid video auditing solutions and advanced shopper analysis. More

iQor Buy Upgrades Big Data Offer

Oct 29 2012

NYC-based customer analytics and interaction specialist iQor has acquired HardMetrics, which provides cloud-based visual business intelligence, business analytics and reporting solutions. More

Arbitron Veteran Bob Michaels Dies

Oct 29 2012

Former Arbitron researcher Bob Michaels has died, reportedly from a heart attack while vacationing in Key West, Florida. As the measurement giant's first ever ambassador to radio programmers, he was known for a unique combination of software skills and understanding of the ratings themselves. More

Foretelligent Splits Operations and Brands

Oct 29 2012

US predictive analytics and marketing intelligence firm Foretelligent is to split into two new operating divisions, Foredeus and 44ounces. More

$8m for Analytics Firm iJento

Oct 29 2012

UK-based customer intelligence and targeting firm iJento has raised $8m in a funding round led by MMC Ventures, and says it will use the money to fuel growth and support its recent US launch. More

Aegis Buy Boosts iProspect Japan

Oct 29 2012

Former Synovate parent Aegis Group plc has announced the acquisition of Japanese performance marketing and search agency Hablar, for an undisclosed sum. The agency will be merged into Aegis' search and performance marketing division, iProspect. More

Expansion for B2B Purchase Specialist

Oct 29 2012

Cortera, which provides b2b payment and purchase data and insights for US companies, is opening a new office in Boston. More

Salesforce Slashes Jobs at Radian6 and Buddy Media

Oct 26 2012

CRM software provider Salesforce has laid off around a hundred staff at its Canadian social media measurement company Radian6 and social media marketing agency Buddy Media, a move it describes as eliminating duplicated roles. More

Firms Link Visual Attention with Emotional Response

Oct 26 2012

Neuro-technology specialist Emotiv has joined forces with eye tracking specialist SensoMotoric Instruments (SMI) to launch a single system through which to measure and analyze consumers' visual attention along with their emotional responses to brands. More

RapidBlue Launches Location Data Tool

Oct 26 2012

Finnish shopper and visitor analytics specialist RapidBlue Solutions has launched a new product which converts existing location data collected and owned by cell phone networks, WiFi-operators and others into metrics on consumer movements and actions. More

Swix Becomes Source Metrics, Wins Funding

Oct 26 2012

In Canada, social media analytics specialist Swix has rebranded as Source Metrics, and has secured $1.6m in funding. The funds are being used to launch an enterprise-level tool integrating metrics and analytics into a single platform which will measure ROI for social media campaigns. More

WPP Insight Revenue Levels Off

Oct 25 2012

WPP has reported third quarter consumer insight revenue of £591m, down from £593m in the prior year period and up just a fraction ( 0.8%) on a like-for-like basis. More

InSites Launches MROC Moderator Network

Oct 25 2012

European online specialist InSites Consulting has unveiled a network of more than 150 experienced qual moderators across 30 countries, to help run its market research online communities (MROCs). More

Vizury Raises $9m for Ad Retargeting Solution

Oct 25 2012

Indian digital marketing technology firm Vizury Interactive has raised $9m in Series B funding, to expand its Visitor Relationship Management (VRM) solution, which is used to analyse and draw insights from online consumer data and deliver relevant ads. More

Synov-eaten: Now Ipsos Returns Focus to Growth

Oct 24 2012

Ipsos has reported 9-month revenues of just under EUR 1.28bn, up 45.1% on a constant currency basis since gobbling up Synovate a year ago. The firm says now that the integration is complete, it will 'resume its focus on growth' and on meeting its service quality and profitability targets. More

Avnet Buys BSP Amidst Patent Dispute

Oct 24 2012

In the US, electronic component distributor Avnet has acquired IBM analytics re-seller BrightStar Partners (BSP) and its BSP Software for an undisclosed sum. The news broke as IBM Cognos vendor Motio filed a counter-patent infringement lawsuit against BSP. More

Arbitron Reports 8.3% Q3 Revenue Rise

Oct 24 2012

Ratings giant Arbitron has reported an 8.3% rise in third quarter revenue to $114.3m, while net income increased to $15.8m from $15.4m. More

Visible Measures Opens Cross-Media Center

Oct 24 2012

US-based video analytics firm Visible Measures has opened a research center specifically to analyze the impact of choice-based video campaigns - those where a person has to press the 'play' button to watch - against those on mainstream media such as television or online video. More

Effective Measure Names South African MD

Oct 24 2012

Digital audience specialist Effective Measure has appointed former ABC UK exec Alan Morrissey as Country Managing Director in South Africa. More

Experian Ups Brazilian Stake

Oct 24 2012

Database giant Experian has increased its stake in Brazilian credit behaviour specialist Serasa from 70% to 99.6%, paying R$3.1bn (US $1.5bn), plus a cash adjustment on completion. More

WPP's Compete Settles FTC Deception Charges

Oct 23 2012

WPP-owned online behavioural measurement firm Kantar Media Compete has settled charges brought by the Federal Trade Commission that it 'deceived consumers' by not disclosing the extent of the personal data it was gathering about them. More

Actuate Buys Predictive Analytics Specialist Quiterian

Oct 23 2012

US business intelligence firm Actuate has acquired Spanish software company Quiterian, which provides visual data mining, social media analytics and predictive analytics. Terms of the deal were not disclosed. More

Crowdsourced Report Firm InfoArmy Raises $17.3m

Oct 23 2012

US-based crowdsourced competitive intelligence provider InfoArmy has raised $17.3m in Series B funding, which it will use to expand its global community of researchers. More

NowLab Innovation Centre Rolls Out in Aus

Oct 23 2012

Aegis-owned digital creative agency Visual Jazz Isobar (VJI) has extended its NowLab innovation unit network to Melbourne. The lab will help the firm to identify, research and prototype new technologies and platforms for clients across Australia. More

WhatRunsWhere Debuts Google-Only Ad Tool

Oct 23 2012

US firm WhatRunsWhere has launched a standalone tool allowing clients to track their competitors' online and mobile ad campaigns running across the Google Display Network. More

Good Third Quarter for Nielsen

Oct 22 2012

Nielsen has announced third quarter revenue up 5% year-on-year, on a constant currency basis, to $1.423bn, with its Buy (4%) and Watch (5%) segments both contributing. Adjusted EBITDA rose 7% on the same basis to $424m. More

Microsoft Buys to Boost CRM Unit

Oct 22 2012

Microsoft has acquired marketing automation and integrated marketing solutions firm MarketingPilot Software for an undisclosed sum, and will integrate it with its Dynamics CRM unit. More

'Supercookie' Lawsuit May be Settled

Oct 22 2012

'Person-based' analytics platform KISSmetrics has agreed a half million dollar payment to settle a class-action lawsuit over its use of 'supercookies'. More

Senior Hires for Schlesinger

Oct 22 2012

Fieldwork specialist Schlesinger Associates has hired two Directors of Client Development, Bridget Bachmann and Simona Kats, with a focus on online data collection and online communities, respectively. More

Hiatus for Indian Audience Figures

Oct 22 2012

Indian television measurement body TAM is suspending publication of its viewing data from week 41 (October 7th) onwards, for 8 weeks while four of the country's biggest cities switch over from analogue to DAS. More

New InnoQuest System Classifies Innovations

Oct 19 2012

Innovation and forecasting unit Ipsos InnoQuest has unveiled the Archetype IQ System, which classifies CPG innovations into twelve 'Archetype profiles' to help clients gauge the potential for their latest ideas. More

Obituary: Dr Stephan Buck

Oct 19 2012

Former AGB and TNS director Dr Stephan Buck died on the 3rd October at the age of 75, after a three-year battle with cancer. More

Public and Private Partners Open Big Data Hubs

Oct 19 2012

Two countries have new centres devoted to business analytics this week: partners Deakin University and IBM have launched Australia's first while in Singapore, Accenture and the island state's government are opening an Innovation Center. More

New Office for Expanding DigitalMR

Oct 19 2012

'Holistic' web-based MR firm DigitalMR is moving into a larger London office, reflecting UK headcount more than doubled in the last twelve months. More

Nobel Prize for... Market Research

Oct 19 2012

Two Americans have been awarded this year's Nobel prize for economics, for work on accurate matching of agents - for example students with schools or donors with needy patients - and the extension of this into the understanding of markets. More

Brain Surgery Adds Trio to Senior Team

Oct 19 2012

In the US, Brain Surgery Worldwide, which specialises in what it calls describes as 'emotion based behavior insight', has made three key appointments in its senior management team. More

Arbitron, GfK and Media Monitors in Radio Data Deal

Oct 18 2012

Arbitron is combining its PPM Radio Ratings data with Media Monitors' commercial airplay data, to provide advertisers with radio audience estimates for the specific times their spots run. The resulting 'model-ready' ratings data is now available via GfK MRI's 'Granularity' modeling portal. More

Telenav Buys 'Hyper-Local' Mobile Ad Firm

Oct 18 2012

US-based ad personalization firm TeleNav has acquired ThinkNear - a mobile targeting firm which helps advertisers reach consumers within 100 meters of any location - for $22.5m in cash and stock. More

Cint Raises EUR 6.9m to Aid Expansion

Oct 18 2012

Panel exchange operator Cint is looking for further expansion with the help of EUR 6.9m ($9m) raised from its existing owners, Prime Technology Ventures and Nordic venture capital firm Creandum. More

EyeQuant Gaze Analysis Added to Web Page Generator

Oct 18 2012

Pagewiz, a DIY generator of web site landing pages, has partnered with eye tracking company EyeQuant to add 'heat map' style effects to help clients optimize their pages. More

InRev Raises Funds to Grow Social Media Platform

Oct 18 2012

InRev, the owner of social media brand monitoring platform Simplify360, has received an undisclosed amount of Series B investment, which it plans to use to 'aggressively' acquire new customers in the US. More

Nielsen Brings Online Brand Effect to Aus

Oct 17 2012

Nielsen has rolled out its Online Brand Effect solution in Australia, offering clients there the ability to measure and optimize the effectiveness of their online advertising efforts in real-time. More

DMA Rallies Opponents of Consumer Data Regulation

Oct 17 2012

In the US, the Direct Marketing Association (DMA) has launched the 'Data-Driven Marketing Institute' (DDMI), in order to lobby against what it describes as 'needless regulation that could hamper consumer marketing and stifle innovation'. More

Kantar Launches 'The WHY Code'

Oct 17 2012

Kantar Media TGI has launched a new initiative called 'The WHY Code', which offers to help clients understand every stage of the consumer decision-making journey, both conscious and subconscious. More

ExactTarget Expands to France and Sweden

Oct 17 2012

US-based digital marketing agency ExactTarget - which recently acquired iGoDigital - has opened offices in Paris, while adding a French user interface across its suite of products. The firm also plans to open in Sweden later this year. More

comScore Tests Multi-Platform Analytics Tool

Oct 17 2012

Digital measurement specialist comScore is beta testing a multi-platform campaign analytics tool, to measure ad effectiveness media platforms including TV, web and mobile. More

EMMC Debuts tview Ratings System in UAE

Oct 17 2012

The Emirates Media Measurement Company (EMMC) has officially launched its tview television ratings and audience measurement system in the UAE, following approval by external TAM auditors and consultants Hulks & Ruud. More

Vision Critical Adds Nielsen Execs to Media Arm

Oct 16 2012

Panel and research technology specialist Vision Critical has ramped up its newly formed Media and Entertainment arm with the appointment of former Nielsen execs Aaron Paquette as Executive Vice President of TV & Film and Gateley Meeker as Vice President of TV. More

Former Clear and Unilever Execs Find 'Antedote'

Oct 16 2012

In San Francisco, Adam French and Anne Lacey - who previously worked at M&C Saatchi-owned brand consultancy Clear - have joined forces with former Unilever insights leader Dr Nick Anderson to launch an innovation and insight company called Antedote. More

MercerBell Opens Analytics Agency in Aus

Oct 16 2012

In Australia, digital and direct marketing agency MercerBell has launched a standalone data planning and analytics firm called Ngage, which will be run by its former Strategy Director Carl Oldham. More

Nielsen Rolls Out Online Campaign Ratings in UK

Oct 16 2012

Nielsen has rolled out its ad measurement service Online Campaign Ratings in the UK, following a pre-launch test with consumer goods giants Unilever and Reckitt Benckiser. More

Communispace Adds Consumer Emotion Tool

Oct 16 2012

US-based online research community builder Communispace has launched a proprietary approach called 'Emotive Elicitation', which uses body language images to uncover subconscious consumer emotions and perceptions. More

dunnhumbyUSA Expands in Chicago

Oct 16 2012

Retail data specialist dunnhumbyUSA is to extend its presence in Chicago by taking the entire twenty-second floor of the city's Merchandise Mart, where it has plans to add 30 or more new members of staff in the next eighteen months. More

Face Opens in Singapore and Hong Kong

Oct 15 2012

Cello-owned co-creation agency Face has expanded to Asia with the opening of two new offices in Singapore and Hong Kong. More

Forrester Hires Former Gartner Leader Mike Morhardt

Oct 15 2012

In the US, technology specialist Forrester Research has appointed former Gartner sales leader Mike Morhardt as Chief Sales Officer. More

New Behavioural Ad Association Launched

Oct 15 2012

A new body called the European Interactive Digital Advertising Alliance (EDAA) has been launched in Brussels, to manage aspects of a self-regulatory programme aimed at making online behavioural advertising (OBA) more transparent across Europe. More

Targetbase Names New COO

Oct 15 2012

Omnicom-owned consumer intelligence and analytics agency Targetbase has appointed Billy Sewell as Chief Operating Officer, a role overseeing areas including technology, analytics and communications. More

Ebuzzing Launches Social Media Video Measure

Oct 15 2012

European-based ad platform provider Ebuzzing has launched a dashboard service to measure the reach, impact and sentiment of social media video campaigns. More

Beyond Analysis Hires Ad Man for Strategy Role

Oct 15 2012

UK-based behavioural insights firm Beyond Analysis has appointed ad agency veteran David O'Hanlon as Strategy Director, with a brief to identify new products and oversee the development and execution of client strategies. More

US and Switzerland Most Expensive for MR

Oct 12 2012

The US and Switzerland are the two most expensive countries in which to conduct market research, while Pakistan remains the cheapest, according to the results of the latest ESOMAR Global Prices study. More

ExactTarget Buys Behavior Specialist iGoDigital

Oct 12 2012

US-based interactive marketing agency ExactTarget has acquired software provider iGoDigital for a total of $21.0m, thereby adding predictive analytics to its portfolio. It has also bought b2b marketing automation firm Pardot. More

Celebrus Upgrades to Link Surfing and Social Media

Oct 12 2012

Newbury-based Celebrus Technologies has enhanced its digital analytics platform to link individuals' behaviour on web sites and mobile apps with their interactions with the leading social media platforms. More

LocalResponse Taps 'Historical Intent'

Oct 12 2012

NYC-based company LocalResponse has launched a retargeting service called 'historical intent targeting' (HIT), to enable brands to deliver ads based on past social media behavior across networks such as Twitter, Instagram and Foursquare. More

Paradigm Sample Opens Office in India

Oct 12 2012

US-based Paradigm Sample has opened an office in Gurgaon, India, from which it will provide operations, project management and panel management support to clients across the US, Europe and Asia. More

Belgians 'Can Predict US Election Result'

Oct 11 2012

The Belgium-based Center for Body Language has developed an online system which uses webcams to analyze facial expressions, and claims thereby to be able to predict the outcome of the US presidential elections. More

Obituary: Dave Beal

Oct 10 2012

London-based researcher and music aficionado Dave Beal died suddenly on Monday 27 August at the age of 60, after a long illness. More

Celebrus Gets £1m to Extend Big Data Insight

Oct 10 2012

Newbury-based digital analytics specialist Celebrus Technologies has raised £1m in new capital, which it will use to drive further insight and business value from big data, while strengthening its relationships with its international partners. More

Emailvision Secures $30m for Customer Intelligence Growth

Oct 10 2012

New York-based relationship marketing firm Emailvision has raised $30m, which it plans to use to develop marketing analytics and customer intelligence technology products, following its recent acquisition of behavioral targeting specialist PredictiveIntent. More

Telefónica Opens 'Dynamic Insights' Practice

Oct 10 2012

Broadband and telecoms giant Telefónica has partnered with GfK to open a big data business unit called Telefónica Dynamic Insights, which will sell anonymised and aggregated mobile network data to companies and public sector organisations worldwide. More

Lithium Buys Conversation Analyst Social Dynamx

Oct 10 2012

US-based social networking solutions firm Lithium Technologies has acquired Social Dynamx, whose platform enables clients to analyse and respond to social media conversations in real-time. Terms of the deal were not disclosed. More

Annik Debuts Global Project Management Platform

Oct 10 2012

India-based MR technology and operations company Annik has launched a project management platform called Enterprise FieldworkPlus (eFWP), designed to enable researchers to track and manage every detail of their global research projects online. More

Bigger, Better UK MR Industry?

Oct 9 2012

A redefined UK MR sector is 50% larger than previously estimated and worth more than £3 billion a year, according to an independent review conducted by PwC on behalf of the country's MRS (Market Research Society). More

Informa Buys BI Specialist Zephyr Associates

Oct 9 2012

London-based business information and events group Informa has acquired Zephyr Associates, a US Business Intelligence solutions provider, for $62m (£38.6m) in cash. More

Video Targeting Firm Buys Down Under

Oct 9 2012

US-based video targeting firm Alphabird has acquired Australian digital media and ad tech services company Ventures in Digital Media (ViDM). Terms of the deal were not disclosed. More

Sorrell and Worcester Become MRS Patrons

Oct 9 2012

WPP CEO Sir Martin Sorrell and MORI founder Sir Robert Worcester have been appointed as patrons of the Market Research Society (MRS), alongside dunnhumby founder Clive Humby and social commentator Peter York. More

Effective Measure Hires Aus/NZ Leader

Oct 9 2012

Digital audience specialist Effective Measure has appointed former Yahoo! sales leader Ben Sharp as Managing Director of its Australia and New Zealand operations, replacing Michael Robertson who has been promoted to the post of Global Director of Products. More

uSamp Promotes Llorens to Drive European Sales

Oct 9 2012

Online sampling and technology company uSamp has promoted George Llorens to the role of Executive Vice President, Global Head of Sales, tasked with further driving sales in Europe, where the firm reported growth of 104% in the past year. More

Le Roy Returns to IAB Australia in New Role

Oct 9 2012

Digital media specialist Gai Le Roy has returned to IAB Australia to take up the newly created role of Director of Research, with a remit to ensure that the body maintains its position as a 'thought leader' in consumer behaviour, technology, multi-channel marketing, measurement and analytics. More

Digital Media Firm Buys Analytics Specialist IO

Oct 8 2012

US-based Digital Technology International (DTI) has acquired business intelligence and analytics firm IO Intelligence, thus extending its range of digital solutions. More

Daniels to Lead New TBA Australia Office

Oct 8 2012

UK-based Behavioural Economics specialist The Behavioural Architects (TBA) is opening an office in Sydney, Australia, adding to existing bases in Shanghai, London and Oxford. Ad planner Mike Daniels is appointed to run the new business. More

Take-Off for Little Bird

Oct 8 2012

Little Bird, a US-based firm which helps clients identify influencers in social media and blogs, has launched a private beta version of its service, backed by $1 million in angel funding. More

Luminar Debuts Latino Voting Insights Service

Oct 5 2012

Recently launched Hispanic analytics and modeling agency Luminar has introduced a service which build a picture of Latino voters using voter registers and data on media use, digital interactions and transactions. More

Vision Critical Relocates Vancouver HQ

Oct 5 2012

Community panel and research technology specialist Vision Critical has relocated its Vancouver, Canada headquarters from Yaletown to Coal Harbour, in order to accommodate staff levels which have doubled since 2009. More

GfK Buys GlobalEDGE for African Expansion

Oct 4 2012

GfK has acquired South African research company GlobalEDGE Marketing Consultants, in a bid to further strengthen its Consumer Experiences offer across Africa. Terms of the deal were not disclosed. More

UX Firm Foolproof Buys in Singapore

Oct 4 2012

UK-based experience design agency Foolproof has acquired Singapore-based user experience agency One to One Global, thus extending its services to Asia. Terms of the deal were not disclosed. More

Twitter and Nielsen Launch Brand Survey Tool

Oct 4 2012

Twitter has partnered with Nielsen to launch a service which will enable brands to create surveys directly within the social networking site, in order to gather data on users' purchase intent and brand awareness. More

Bigger Office for Expanding Tuned In

Oct 4 2012

Online insight community specialist Tuned In has moved into larger office space at its premises in Camden Town, London, to house a number of new staff including former FreshMinds director Richie Jones and Circus strategist Natasha Wallace. More

Hofmeyr Refines TNS ConversionModel

Oct 4 2012

A year after returning to TNS Jan Hofmeyr has refined his ConversionModel, to help clients identify how people feel about their brand and determine how external barriers like price and availability affect consumer spending. More

Indonesia Leads 'Dramatic Growth' for Kadence

Oct 3 2012

Research consultancy Kadence International has recorded 'dramatic growth' in Indonesia, where revenue rose 120% to $5m for the year 2011-12. Overall, company revenue has increased for the tenth consecutive year, with sales up 15%, and net revenue has doubled in the last four years to $20.1m. More

Obituary: Paul E. Green

Oct 3 2012

Paul E. Green, Professor of Marketing at the Wharton School of the University of Pennsylvania and market research specialist, died recently at the age of 86, surrounded by his family. More

Heidrick & Struggles Opens 'Big Data' Recruitment Arm

Oct 3 2012

In the US, executive search firm Heidrick & Struggles has launched a Big Data & Analytics Practice, claimed as the first of its kind. More

Essence Expands in US with Black Bag Acquisition

Oct 3 2012

London and New York-based Essence Digital has acquired US-based media analytics agency Black Bag Advertising (BBA) for an undisclosed sum. More

CRE to Study Social Media Impact on TV Viewing

Oct 3 2012

Nielsen-funded independent think tank the Council for Research Excellence (CRE) has initiated a study to determine how social media impacts television viewing. More

GoodData Partners for AsiaPac Roll-Out

Oct 3 2012

San Francisco-based business intelligence analytics provider GoodData has expanded in Asia Pacific region through a partnership with its regional MD Chris Gartlan. More

NGDATA Raises $2.5m for US Expansion

Oct 3 2012

Gent, Belgium-based consumer intelligence specialist NGDATA has closed a $2.5m round of funding, which it will use to further develop its personalization products and to establish offices near New York and San Francisco for servicing its US-based clients. More

Nielsen Rolls Out 'True Reach' Video Measure

Oct 2 2012

Nielsen has officially launched its Cross-Platform Campaign Ratings tool, which it says indicates 'the true reach' of video ads across multiple screens. The tool combines data from Nielsen's Online Campaign Ratings service and its proprietary national TV panel. More

SurveyMonkey Launches DIY Sampling Service

Oct 2 2012

DIY survey technology company SurveyMonkey has launched a new tool enabling users to select a targeted sample drawn from millions of qualified survey respondents, from the US and around the world. More

Tesco Offers Consumers Access to Own Data

Oct 2 2012

UK-based supermarket giant Tesco is planning a new Clubcard scheme which will provide consumers with products and games offering 'simple, useful, and fun' personalised access to their own shopping data. More

RUM Deal Combines Mobile Testing Firms

Oct 2 2012

In the US, cloud and mobile testing specialist SOASTA has acquired performance measurement company LogNormal, which provides 'real user measurement' (RUM) and monitoring for mobile and web apps. Terms of the deal were not disclosed. More

comScore Debuts Video 'Viewability' Measure

Oct 2 2012

In the US, comScore has launched 'validated Campaign Essentials (vCE) for Video', which measures both the demographics and behavioral profiles of audiences reached by video campaigns and the extent to which they were actually viewable. More

Phorm Approaches 'Defining Moment'

Oct 1 2012

Ad targeting company Phorm has continued its cash burn in the first six months of 2012, again making little revenue, but says its Turkish operation is performing sufficiently well to at last make the group 'profitable during the next financial year'. More

Call Center Tech Firm Noble Buys ALI Solutions

Oct 1 2012

Call center technology firm Noble Systems Corporation has acquired assets from ALI Solutions Inc (formerly Austin Logistics), which provides call center analytics applications and technology. Terms of the deal were not disclosed. More

Nielsen and CIMM to Collaborate on Innovation

Oct 1 2012

Nielsen and the Coalition for Innovative Media Measurement (CIMM) have formed an 'Innovation Committee' to develop and test potential new approaches to mobile television audience measurement for Nielsen's mTAM initiative. More

New Office for Booming Datalogix Auto Arm

Oct 1 2012

Online / off-line purchasing data firm Datalogix has opened an office in Birmingham, in Michigan's Detroit metro, to support its growing DLX Auto motor industry business. The move follows the hiring of client partnership execs Matt Mendez and Scott Bonato. More

BlueKai Audience Tool Goes Mobile

Oct 1 2012

BlueKai has extended its visitor analytics and retargeting system, DAS, into the mobile arena with what it describes as 'the industry's first ever mobile end-to-end, cloud-based solution'. More

Gongos to License Digital Platforms

Oct 1 2012

US-based Gongos Research is making two of its proprietary research platforms, iCommunities and ConsumerView Online Qualitative, available for licensed use by other research firms. More

Radius Rolls Out Shopper Decision Approach

Sep 28 2012

US-based full service agency Radius Global Market Research has rolled out a new approach for identifying and dissecting the various components of the consumer purchase process. More

Exponential Adds MasterCard Off-Line Spending Data

Sep 28 2012

Ad intelligence provider Exponential Interactive has partnered with MasterCard's analytics arm to incorporate retail-level consumer spending behavior data into its online audience targeting services. More

Crowdsourcing Firm to Open 'Big' Study Data

Sep 28 2012

Crowdscoured media specialist Against All Odds Productions is to release data from a new global study, the 'Human Face of Big Data', for general consumption. Currently underway, the project aims to combine passive and contributed data from 'millions' of individuals worldwide. More

Cint Names Five for New US Roles

Sep 28 2012

Access panel provider Cint has created five new positions at its offices across the US, and has appointed industry veteran Frank Forney and promoted former GMI manager Susan Dickman for two of these roles. More

Collective Intelligence Firm Crowdcast Acquired

Sep 27 2012

In the US, 'social innovation' software firm Spigit has acquired business intelligence platform Crowdcast for an undisclosed sum. More

Google and nurago Launch Media Consumption Panel

Sep 27 2012

In the UK, Google has partnered with GfK's usability research specialist nurago to launch the 'Screenwise Trends Panel', to explore how people consume media and examine their attitudes towards brands and ads across different media platforms. More

Catalina Ramps Up and Relocates Boston Team

Sep 27 2012

Point-of-sale data giant Catalina is planning to triple the size of its Boston,US-based team and relocate it to a 75,000 square foot office in the city's 'Innovation District' in November. More

UK Govt to Export Behavioural Insights Nous

Sep 26 2012

The UK government's Behavioural Insights Team or 'Nudge Unit', set up by Prime Minister David Cameron in 2010, is to sell its expertise in the fields of behavioural economics and psychology to governments and institutions around the world. More

Greenberg Hires Schack for Innovation Role

Sep 26 2012

Millward Brown's former Chief Client Strategist Larry Schack has joined brand and research consultancy Greenberg Brand Strategy as Partner for Innovation and Insights. The role will focus on development of the firm's 'humanQuant' practice. More

MR Technology Expert Peter Milla Joins Cambiar

Sep 26 2012

Cambiar, the management consultancy dedicated to the MR industry, has appointed former Survey Sampling and Harris Interactive CIO Peter Milla as an Associate, to advise clients on the role of technology in research, as well as on issues of ethics, privacy, and government relations. More

Gattinella Takes Helm at DoubleVerify

Sep 26 2012

In New York, online ad verification service DoubleVerify has appointed Wayne Gattinella as CEO. He replaces co-founder Oren Netzer who takes up the position of Chairman and Chief Strategy Officer, with a focus on new product development. More

GMI Rolls Out 'Device Agnostic' Survey Tool

Sep 25 2012

Panel and research software firm GMI has launched a tool which it says enables surveys to be deployed across all platforms and devices with the same look and feel. More

Segmentation Firm AdMobius Launches with $5m Fund

Sep 25 2012

In the US, research and analytics veteran Dan Grigorovici has launched a mobile ad targeting firm, AdMobius, with $5m in Series A funding to promote its 'Audience Management Platform'. More

Publicis Buys Digital Specialist LBi for EUR 416m

Sep 24 2012

French ad agency network Publicis Groupe has acquired Amsterdam-based digital marketing agency LBi for EUR 416m (£333m). More

Perspective Opens in St Albans as Acton Office Closes

Sep 24 2012

UK-based data collection agency Perspective Research Services (PRS) has opened a new call centre in St Albans, Hertfordshire, following the closure of its operations in Acton, west London. More

SapientNitro Expands Big Data Offer One Iota

Sep 24 2012

US-based marketing and technology services firm SapientNitro has integrated consumer research consultancy Iota Partners into its research, data, and analytics practices. Terms of the deal were not disclosed. More

Pulse Group to Delist from 'Troubled' PLUS SX

Sep 24 2012

Research outsourcing and panels company Pulse Group says it can no longer justify the costs associated with listing the company on the loss making PLUS-quoted Market (part of the PLUS Stock Exchange), and is therefore planning to delist its ordinary shares. More

Belgian and Swiss MR Bodies Join efamro

Sep 21 2012

The Belgian Federation of Market Research Institutes (Febelmar) and the Swiss Market and Social Research Association (vsms-asms) are the latest trade bodies to join the European Research Foundation (efamro). More

Qureshi Opens London Media Lab

Sep 20 2012

Qureshi Market Research MD Bob Qureshi has opened a new facility in London's West End, offering eye tracking, dial testing and NeuroFocus services. The five-studio facility also provides access to a bar for use in drinks research projects. More

BrainJuicer Reports 14% Increase in H1 Profits

Sep 20 2012

Online specialist BrainJuicer has reported a 14% increase in revenue to £10.37m for the first half of the year, and operating profit also up 14% from £628k to £716k. More

Former Worldpanel MD Joins Vision Critical UK

Sep 19 2012

In London, former Kantar Worldpanel MD Michelle Carter has joined panel and research technology specialist Vision Critical as Head of Client Service. More

Harris and Google Team for DIY Benchmarking Service

Sep 18 2012

In the US, Harris Interactive is partnering with Google to launch a new service allowing users to compare themselves to industry benchmarks. More

Buxton Sues Visa over Consumer Data Breach

Sep 18 2012

US-based consumer analytics firm Buxton is suing Visa for breach of contract, claiming that the credit card giant tricked it into disclosing its research methods in order to drive the development of its own analytics products. More

uSamp Hires Former Toluna Exec for European Push

Sep 12 2012

In Germany, online sampling and technology company uSamp has hired former Toluna director Ronald Meier for its newly created role of Sales Director, to oversee growth across Europe. More

AIP Opens Support Office in India

Sep 7 2012

Tokyo-based online sampling and data collection firm AIP Corporation has opened an office in India, which is led by Roy Kimura who is based at the firm's office in New York. More

Vision Critical Promotes Miller to Lead Global Operations

Sep 6 2012

Panel and research technology specialist Vision Critical has promoted COO Scott Miller to the position of Group Chief Executive, just five months after he joined the firm from his previous role as Synovate North America CEO. More

PSB Founder Leaves to Head Edelman Research Arm

Sep 5 2012

Michael Berland has left WPP-owned MR and political polling specialist Penn Schoen Berland (PSB) to join PR giant Edelman as CEO of a newly-named research and analytics business, Edelman Berland, into which the group's existing research firm StrategyOne will be integrated. More

Healthcare Data Firm Predilytics Raises $6m

Sep 5 2012

US-based healthcare specialist Predilytics has raised $6m in Series A funding, which it will use to expand its products and grow operations with a focus on analytics, IT, app development and account management. More

Sawtooth Hires Chrzan to Head Analytics Team

Sep 3 2012

US-based software developer Sawtooth Software has hired industry veteran Keith Chrzan as Senior Vice President, to head its Analytics division and provide analytical support and consulting services to existing software customers. More

Caldwell Joins Nepa to Lead UK Client Services

Sep 3 2012

Former Research Now director Johnny Caldwell has joined brand tracking agency Nepa, in the newly created role of Client Services Director in its Soho, London-based office. More

Partnership for Voxco and Cint

Aug 31 2012

Survey software firm Voxco has partnered with panel access provider Cint, whose OpinionHUB insight platform will give Voxco clients access to more than seven million individuals worldwide. More

Twitter and Facebook Add Targeting Features

Aug 31 2012

Twitter has introduced interest-based ad targeting for its Promoted Tweets and Promoted Accounts campaigns, while Facebook is to allow brands to use their consumer data to reach users through the site. More

IgnitionOne Opens in Brazil

Aug 31 2012

IgnitionOne - the digital marketing technology arm of Japanese advertising giant Dentsu - has opened an office in São Paulo, Brazil, where it has appointed industry veteran Edmardo Galli as Managing Director. More

Vision Critical Hires HR Leader

Aug 31 2012

Panel and research technology provider Vision Critical has appointed Jim Cravens as Executive Vice President, Global Human Resources, to help further its plans for global growth. More

ActiveGroup's ClientLounge Becomes The Lobby

Aug 31 2012

US-based ActiveGroup, which provides video streaming to the market research industry, has re-branded its flagship ClientLounge product as 'The Lobby', and revamped it to better assist researchers with the analysis and reporting of their qual data. More

Concurrent Debuts 'Multiscreen Media Data Intelligence'

Aug 31 2012

Multi-screen video delivery firm Concurrent has launched a cross-service video analytics tool called 'Multiscreen Media Data Intelligence', for measurement of both traditional and TV everywhere video services. More

WPP Insight Revenue Stalls as Group Plans Return to UK

Aug 30 2012

WPP has reported revenue up just 1.2% to £1.19bn in its consumer insight division in the first half of the year, while headline operating profit fell slightly to £84m. The group has also confirmed that following tax changes, it plans to move its HQ back to the UK from Ireland. More

Danish JV for SSI

Aug 30 2012

Data collection and sampling solutions specialist SSI has partnered with Danish online specialist Interresearch to launch a joint venture, SSI Denmark. More

WPP Requests Dismissal of NDTV Suit

Aug 30 2012

WPP has filed a petition in the New York Supreme Court for dismissal of the lawsuit brought by broadcaster New Delhi Television (NDTV), which accuses Kantar and Nielsen of violating anti-bribery laws through their TAM joint venture in India. More

Creamer Promoted to Arbitron Board

Aug 30 2012

In the US, ratings giant Arbitron has appointed Chief Operating Officer Sean Creamer to its Board of Directors, after seven years with the company. More

SumAll Launches Social Media ROI Measure

Aug 30 2012

In the US, data visualization company SumAll has launched an analytics tool that tracks activity on a company's Facebook fan page and Twitter account against web traffic and revenue, to reveal the return on social media marketing. More

Location Analytics Firm Adds Mobile Measurement

Aug 30 2012

US-based Placed Inc. has expanded its location analytics service with the addition of mobile web measurement, to provide site publishers with details about the businesses people were near when interacting with site content. More

Nielsen Wins MRUC's Indian Research Survey

Aug 29 2012

In India, the Media Research Users' Council (MRUC) has awarded the contract for its continuous readership study, the IRS (Indian Research Survey) to Nielsen, after a nine-month selection process. More

Good Profits for Chime's Insight Arm

Aug 29 2012

CIE, Chime's Insight and Engagement group, has reported an 18% increase in operating income in the first half of the year, up from £3.9m to £4.6m, while operating profit rose 148% from £400k to £900k during the period. More

WhatRunsWhere Buys Mobile Ad Spy

Aug 29 2012

US competitor ad monitor WhatRunsWhere has acquired UK-based start-up Mobile Ad Spy, which tracks details of ads running on mobile web sites around the globe. Terms of the deal were not disclosed. More

Arbitron Hires Nielsen Veteran Bhatia as EVP

Aug 29 2012

US ratings giant Arbitron has appointed Nielsen veteran Manish Bhatia as Executive Vice President, New Product Innovation, to direct the firm's cross-platform initiatives and lead teams tasked with developing non-radio research services. More

Funds for Financial Specialist DemystData

Aug 29 2012

DemystData - which helps financial institutions tap into consumers' social media and other online data - has secured an undisclosed amount of Series A investment, which it will use to expand its team of engineers and data scientists to support global demand for its service. More

StrategyOne Hires Hunt as Director of Insights

Aug 29 2012

In the UK, research and measurement consultancy StrategyOne - which is part of the Edelman PR network - has appointed former ICM Research Director Emily Hunt as Director of Insights, to lead its primary insights function. More

Vision Critical Raises $20m to Fuel Growth

Aug 28 2012

Panel and research technology specialist Vision Critical has secured a $20m investment, which it says will be used to expand its product lines and support infrastructure, and further execute its global growth plans. More

Census Bureau Launches First App

Aug 28 2012

The US Census Bureau has partnered with technology and marketing services consultancy Sapient to launch its first mobile app, which provides real-time information on sixteen key economic indicators. More

Facebook Buys Influence Tracker Threadsy

Aug 28 2012

Facebook has acquired San Francisco-based Threadsy, developer of the Swaylo social analytics tool which connects influencers to brands. Terms of the deal were not disclosed. More

MobileMeasure Partners for Singapore Expansion

Aug 28 2012

Digital research agency MobileMeasure Consultancy has expanded to Singapore through a partnership with Anila Shrivastava, the founder of eye tracking and semiotics specialist idStats. More

in4mation insights Hires Five

Aug 28 2012

US-based MR and analytics provider in4mation insights has appointed five new members of staff, including shopper specialist Susan Bertenthal and former Nielsen exec Jonathan Poeder. More

New Division for Predictive Insight Firm

Aug 24 2012

Predictive analytics specialist The Modellers, LLC has opened ModHub, a division dedicated to servicing market research, advertising, and consulting firms looking for external expertise with choice modelling and segmentation, including big data analytics. More

Indian Audience Measurement Latest

Aug 24 2012

India's News Broadcasters Association (NBA) has asked the government to suspend reporting of TAM data, in the light of the ongoing row between broadcaster NDTV and Nielsen and WPP's joint venture. Meanwhile Nielsen is reportedly the front-runner for the forthcoming RSCI readership measurement pitch. More

Text Tool Goes Beyond the Cloud

Aug 24 2012

Portland, OR-based qual research software developer Revelation has announced a text visualization and visual search tool, Word Trees, which it says will speed up analysis for online studies. More

Gannett Extends Analytics Offer with BLiNQ Buy

Aug 23 2012

US social media ad technology firm BLiNQ Media - which delivers Facebook ad results combined with real-time audience insight - has been acquired by publishing giant Gannett. While terms were not disclosed, reports claim the figure paid could have been around $92m. More

Media Tracker Sentia Snaps Up BuzzNumbers

Aug 23 2012

Asia Pacific media intelligence firm Sentia Media has acquired Australian online media monitoring platform BuzzNumbers from founder Nick Holmes à Court (pictured). Terms of the deal were not disclosed. More

GMO Research/JMI to Open India Ops Centre

Aug 23 2012

Japan-based GMO Research and its subsidiary GMO Japan Market Intelligence (GMO Research/JMI) are to open the group's first operations centre in India at the end of August, led by former GMI exec Anupam Kaul. More

AbsolutData Raises $20m

Aug 23 2012

US-based AbsolutData has raised $20m in investment funding, earmarked for global expansion and development of its big data analytics offer. More

Vital Insights Hires MD for EMEA

Aug 23 2012

In Germany, automotive customer feedback specialist Vital Insights has appointed Jörg Höhner as Managing Director, EMEA, to focus on accelerating the firm's growth across the region from its base in Hamburg. More

WPP Considers Defamation Suit against NDTV

Aug 22 2012

WPP is considering proceedings against Indian broadcaster NDTV for defamation, following the latter's claims that staff at its TAM Media Research joint venture took bribes in exchange for overstating television ratings. More

Foviance and Seren Merge

Aug 22 2012

UK-based user experience consultancy Foviance has announced it is to merge with service design agency Seren Partners. Terms of the deal were not disclosed. More

Confirmit Buys CustomerSat Business

Aug 22 2012

Online research software and solutions provider Confirmit has acquired the CustomerSat enterprise feedback management software business - previously owned by MarketTools - from investment house TPG Growth. Terms of the deal were not disclosed. More

Partners to Gauge Dominican Pulse

Aug 22 2012

A group of companies has launched a new service called Dominican Pulse, to gauge opinion among the residents of the Dominican Republic on subjects ranging from public affairs issues and politics, to music and culture. More

Peak Answers Reports £1m Sales in First Year

Aug 22 2012

In the UK, data collection agency Peak Answers has reported sales of more than £1m during its first year of trading. More

Hasson Associates Expands with Two Hires

Aug 22 2012

UK-based market research recruitment specialist Hasson Associates has strengthened its London team with the appointment of Rosie Jessop as an Associate and Kate Gillen as a Resourcer. More

SymphonyIRI Hires Former P&G Grocery Specialist

Aug 22 2012

Retail analysis giant SymphonyIRI has appointed former Procter & Gamble grocery specialist Beverly Grant as President of Retail Solutions, with a remit to enhance and implement the company's broader US retail strategy. More

Bain Buys Billion Dollar Genpact Stake

Aug 21 2012

Investors in Indian business processing and technology management firm Genpact have sold 30% of the company to Bain Capital, the private equity group founded by US presidential hopeful Mitt Romney. The deal is valued at approximately $1 billion. More

QuestionPro Buys PollBob

Aug 21 2012

In the US, online survey software firm QuestionPro has acquired survey platform PollBob, whose community of 350,000 users complete real-time polls online and via an iPhone app. Terms of the deal were not disclosed. More

Webtrends Adds New Social Media Solutions

Aug 21 2012

Online analytics pioneer Webtrends has added a feature to its Analytics on Demand digital measurement product, to enable social media marketers to draw insight from Facebook, Twitter and YouTube data. More

MusicHype Launches 'Appreciation Engine'

Aug 21 2012

Online service MusicHype.com, which helps bands, management companies and labels develop relationships with their fans, has launched the 'Appreciation Engine' through which clients can aggregate customer profile data, analyze fan activity and identify 'VIP' customers in real-time. More

Paddy Power Hires First Insight Director

Aug 20 2012

Irish sports betting chain Paddy Power has appointed former BskyB exec Danny Russell as its first Insight Director, and former Domino's Pizza director Robin Auld as Brand Director. Both commence their new roles in mid-October. More

Streamline Buys Meta Health Technology

Aug 20 2012

In the US, healthcare business analytics provider Streamline Health Solutions has acquired Meta Health Technology, which offers information management solutions for hospitals, clinics, physician group practices, and long-term care facilities. The deal is valued at $15m. More

comScore Extends Video Metrix in Asia

Aug 20 2012

comScore has introduced its online video measurement service Video Metrix in Taiwan, Vietnam, Indonesia and the Philippines. The tool combines online viewing intelligence with demographics to provide insights into consumer behavior. More

rdsi Promotes Ten in UK

Aug 20 2012

Consumer research agency rdsi has promoted ten members of staff, including Research Directors Emma O'Connell and Tim Gowing (pictured) who join the Senior Management team. More

Basis Hires Showman as Head of Quant

Aug 20 2012

London full service agency Basis Research has appointed former 2CV leader Lynsey Showman to head up its Quantitative team. More

Harris Reports Annual Revenue Down $13.2m

Aug 17 2012

Harris Interactive has reported an 8.2% decline in revenue to $147.5m for the full year fiscal 2012 - a majority of which the firm says was part of a 'right-sizing' plan. More

SMG Buys Consumer Decision Specialist Locately

Aug 17 2012

US customer loyalty and employee engagement firm Service Management Group (SMG) has acquired Locately, which specializes in helping retailers and restaurants analyze what drives consumers' shopping and dining decisions. Terms of the deal were not disclosed. More

SEOmoz Buys Twitter Analytics Firm Followerwonk

Aug 17 2012

Search engine optimization software firm SEOmoz (Moz) has acquired Twitter analytics company Followerwonk for an undisclosed sum. The acquisition follows Moz's recent closure of an $18m investment funding round. More

Crowdsourcer uTest Buys App Analysis Firm Apphance

Aug 17 2012

US crowdsourcing software testing service uTest has acquired Polish mobile app analysis company Apphance from its parent company Polidea, in what is described as a 'seven-figure deal' made up of cash and uTest shares. More

Revolution Analytics Expands into Asia Pacific

Aug 17 2012

US-based statistical software specialist Revolution Analytics has opened an office in Singapore, through which it plans to offer big data analytics to clients across the Asia Pacific region. More

Aegis Shareholders Accept Dentsu's £3.16bn Offer

Aug 16 2012

Aegis shareholders have accepted the offer made by Japanese ad giant Dentsu to buy the company - including the Aztec retail information and scan-data business - for a total price of £3.16 billion. More

IMS Buys Clinical Trial Analytics Firm TTC

Aug 16 2012

US-based research giant IMS Health has acquired benchmarking solutions and analytics company TTC, which helps life science firms plan for and negotiate the costs of clinical trials. Terms of the deal were not disclosed. More

Ipsos MarketQuest Promotes for Product Testing Lead

Aug 16 2012

In New York, Ipsos has moved David Lansanah to the position of Global Managing Director of its product research and development arm MarketQuest. More

XM Asia Pacific Opens Consumer Experience Lab

Aug 16 2012

Digital agency XM Asia Pacific has opened a Consumer Experience Lab in Singapore. The facility will use Tobii eye-tracking technology, heuristic techniques and usability metrics to examine how Asian consumers absorb the information they see in digital ads and traditional media. More

Former IDC Financial Leader Joins Attivio

Aug 16 2012

US-based business intelligence software firm Attivio has appointed Julio Gomez, the former Global Head of Research at IDC-owned Financial Insights, as General Manager of Financial Services. More

'Pre-Mover' Insight Firm Target Data Raises $1m

Aug 16 2012

In the US, real estate big data specialist Target Data has raised $1 million in financing, which it plans to use to expand its analytics team, while also launching a digital arm to feed data into online display ad networks. More

Verint to Regain Company Control

Aug 15 2012

New York-based speech and text analytics specialist Verint - which owns survey management software firm Vovici - is to acquire its holding firm Comverse Technology Inc (CTI), thus eliminating CTI's majority ownership of the company. More

Big Data Firm Actian Bids for Pervasive

Aug 15 2012

Big data management firm Actian has made public an unsolicited bid to acquire the outstanding shares of data innovation specialist Pervasive Software for approximately $154m in cash; complaining that Pervasive has declined its 'repeated efforts' to engage in negotiations. More

Analytics Firm App Annie Raises $6m

Aug 15 2012

App store analytics and market intelligence specialist App Annie has secured $6m in Series B financing, which it plans to use to accelerate take-up of its products and increase its presence in the US, China and Japan - including recruitment for its San Francisco and Beijing offices. More

Cortera Launches B2B Purchase Insights

Aug 15 2012

B2B purchase data and insights provider Cortera has launched a solution called B2B Purchase Insights, to provide users with information about what their customers and prospects buy, how they pay, and how their purchase and payment behavior changes over time. More

PinReach Sells for $45k

Aug 15 2012

Pinterest analytics start-up PinReach has been sold through the Flippa online auction site for $45k, following co-founder Chris Fay's decision to accept a new position with Google. More

WorldOne Integrates Treato Patient Intelligence

Aug 15 2012

Healthcare research specialist WorldOne has integrated data from online patient data specialist Treato into its own MedLIVE FastReponse market intelligence platform, promising clients access to aggregated real-time patient feedback. More

GfK Growth Slows in 'Challenging' Environment

Aug 14 2012

GfK has reported a 9.1% increase in sales to EUR 720.1m for the first half of 2012, most of which comes from currency effects and acquisitions. Organic growth of just 1.7% results from a healthy 4.2% rise in the Consumer Choices business combined with flat performance from Consumer Experiences. More

Acquisio Buys Ad Tech Specialist ScienceOps

Aug 14 2012

Media platform Acquisio has acquired online ad software developer ScienceOps along with its AdMetrica solution, which was designed to increase the number of conversions generated by the Google Display Network. Acquisio has also raised an undisclosed amount of investment. More

Visible Measures Scoops $21.5m Investment

Aug 14 2012

US-based video analytics firm Visible Measures has closed a $21.5m round of funding, which it plans to use to accelerate worldwide growth and adoption of its platform among advertisers and video publishers. More

Annik and Mobile Posse Target 15m Consumers

Aug 14 2012

India-based MR technology and operations company Annik has partnered with mobile home screen messaging specialist Mobile Posse, to provide access to the fifteen million consumers who have signed up to receive offers and content via the latter's pre-loaded software. More

iKen Raises Funds for Personalisation Tools

Aug 14 2012

iKen Solutions - the developer of a consumer analytics system called Mooga - has received an undisclosed amount of investment funding from the India Innovation Fund (IIF). More

nqual Passes DIY Tools to Sister Agency

Aug 14 2012

London-based online qualitative agency nqual has hived off its DIY software solutions to sister research consultancy Netfluential, which specialises in helping clients connect and 'co-innovate' with customers. More

New Chief Scientist for Census Bureau

Aug 13 2012

The U.S. Census Bureau has announced the appointment of Johns Hopkins University professor Thomas A. Louis as the new Associate Director for Research and Methodology and Chief Scientist, effective January 7, 2013. More

US Launch for Gamer Data Firm iQU

Aug 13 2012

Gaming analytics provider iQU has launched an office in Los Angeles and hired Jeannette Weinstein to lead it as US CEO. More

Partnership for CMI and Toluna

Aug 13 2012

Full-service MR agency and panels and online tech specialist Toluna have agreed a deal which will give online community and panel solutions to CMI's clients worldwide. More

Webtrends Launches iPad App

Aug 13 2012

Online analytics pioneer Webtrends has launched a free iPad app, Webtrends Today, making analytics and insights easily available to users. More

Visible Adds Language and Analysis Features

Aug 13 2012

Social media analytics specialist Visible Technologies has upgraded its Visible Intelligence platform, adding multilingual social media metrics and new dashboard options. More

FTC Fines Google $22.5m over Safari Tracking Row

Aug 10 2012

Google has been fined $22.5m by the US Federal Trade Commission (FTC) for monitoring users of Apple's Safari browser who had specifically selected the 'do not track' privacy option. More

AIM Division Now Bulk of Rentrak

Aug 10 2012

Rentrak's rapidly rising Advanced Media and Information business (AIM) now accounts for the majority of its business. AIM grew revenues 31% in the latest quarter while the firm's Home Entertainment division continued its decline, down 17%. More

Latino Big Data Launch for Entravision

Aug 10 2012

In the US, Spanish language media company Entravision Communications Corporation has launched a new big data analytics and modeling business called Luminar, to help clients predict US Latino consumer behavior. Franklin Rios leads the new division as President. More

Indian Government to Probe TAM Methodologies

Aug 10 2012

Following Indian broadcaster NDTV's legal action against Nielsen and Kantar Media Research over bribery claims, the Indian government has now stepped in with its own investigation. More

Videology Rolls Out Cross-Platform Tool

Aug 10 2012

US-based online video ad targeting specialist Videology has launched a tool called 'TV Amplifier', which enables advertisers to apply Nielsen's recently launched cross-platform measurement data to their targeted digital video campaigns. More

Pattern Insight Sells Big Data Analytics Platform

Aug 9 2012

US-based data mining specialist Pattern Insight has sold its big data analytics platform 'Log Insight', along with the associated technology and team, to virtualization software developer VMware. Terms of the deal were not disclosed. More

Booz and Bazaarvoice Roll Out Digital Data Gauge

Aug 9 2012

In the US, online conversation specialist Bazaarvoice has partnered with consulting firm Booz & Company to launch the 'Digital Customer Centricity Profiler', a 10-minute survey designed to help companies gauge how well they are using and learning from their digital data. More

DG Adds Nielsen Data for Cross-Platform Analytics

Aug 9 2012

US-based ad targeting platform DG is to incorporate Nielsen's data and metrics into its MediaMind campaign management tool, in order to provide its own and Nielsen's subscribers with cross-platform measurement of ad campaigns. More

VivaKi Nerve Center Adds comScore 'Viewability' Metrics

Aug 9 2012

Publicis-owned R&D lab The VivaKi Nerve Center is to integrate a customised version of comScore's 'validated Campaign Essentials' (vCE) into its Audience on Demand (AOD) media buying practice, in order to deliver ad 'viewability' metrics to clients. More

Influitive Raises $3.75m for Advocate Platform

Aug 9 2012

Toronto and San Francisco-based customer advocate management specialist Influitive has closed a $3.75m round of seed funding, which it will use to further develop its AdvocateHub platform. More

CrowdLab Hires Former FreshMinds RD

Aug 9 2012

UK-based mobile research platform CrowdLab has appointed former FreshMinds exec Niall Smith as Research & Technology Director; and a further five staff to support the ongoing delivery of the firm's services. More

Friend Bags Senior Role at Vision Critical

Aug 8 2012

Panel and research technology specialist Vision Critical has appointed former Ipsos OTX MediaCT President Bruce Friend to lead its Media and Entertainment division. More

Affectiva Raises $12m for Online Video Move

Aug 8 2012

US-based emotion measurement specialist Affectiva has raised $12m in Series C financing, which it plans to use to accelerate development of its Affdex facial expression analysis technology for use across all forms of online video content. More

HeadSpace Neuromarketing Launches in South Africa

Aug 8 2012

In South Africa, marketer John Laurence and radiologist Dr Gary Sudwarts have set up a new agency called HeadSpace Neuromarketing, using EEG technology to provide biometric markers of consumer response to advertising. More

Rentrak and iTVX Link for Product Placement Measure

Aug 8 2012

Multi-screen measurement specialist Rentrak has partnered with product placement analysis firm iTVX, to help brands and programmers understand the impact on audiences when a TV show uses a brand in a story line. More

LBi Appoints Chang-McGrath as Head of Research

Aug 8 2012

In the UK, global marketing and technology agency LBi has appointed Michele Chang-McGrath as Head of Research. Her role includes launching a series of initiatives to understand emerging digital behaviour in mobile, eCommerce and online content. More

ABI Expands UK Presence

Aug 8 2012

Technology specialist ABI Research has opened a new UK-based research and forecasting facility in Wellingborough, Northants, to house its growing team of analysts and to support local clients. More

Ex-Nielsen Execs Join Initiative Analytics Team

Aug 8 2012

New York-based communications agency Initiative has appointed former Nielsen execs Michael Heberle and Richard Sussman for senior roles in its recently restructured Performance Analytics team. More

ZenithOptimedia Promotes for Data Chief Role

Aug 8 2012

In the US, media services specialist ZenithOptimedia Worldwide has promoted Rob Jayson to the newly created position of Chief Data Officer, with responsibility for the firm's Global Analytics Center (GLANCE). More

Havas Ups Stake in Creston

Aug 7 2012

French ad network Havas has increased its stake in UK-based insight and communications group Creston to more than 6%, just days after buying a 5% share of the business. More

YouGov Reports 'Solid' Performance

Aug 7 2012

YouGov has recorded a 'solid trading performance' for the year ended 31 July 2012 in an update issued by the London Stock Exchange. More

FourthWall Opens MassiveData Division

Aug 7 2012

US-based TV data collection and analytics specialist FourthWall Media has opened a new division called 'MassiveData', which combines TV viewing data with data mining technologies to deliver audience analytics. More

Nielsen Launches Online TV Viewing Segments

Aug 7 2012

Nielsen has launched a cross-platform tool called 'Nielsen Online Audience Segments - TV Viewing', designed to help clients target online consumers based on their TV and web viewing behaviors. More

Publicis Buys Digital Marketing Agency Resultrix

Aug 7 2012

Global ad agency Publicis has acquired Mumbai-based Resultrix, which offers a full suite of digital services covering SEO, web analytics, media buying and social media marketing. Terms of the deal were not disclosed. More

comScore Debuts Tablet Study

Aug 6 2012

Online audience measurement firm comScore has launched TabLens, a monthly syndicated study of US tablet ownership and usage, based on a 3-month rolling sample of 6,000 users. More

Partners Combine Emotion and Eye Tracking

Aug 6 2012

Eye tracking software solutions firm iMotions has struck a deal with emotion measurement specialist Affectiva, to integrate the latter's wireless Q Sensor into its Attention Tool platform. More

Flurry Launches App Usage-Based Segmentation

Aug 6 2012

Mobile app measurement and advertising platform Flurry has unveiled Flurry Personas, a segmentation of consumers based on their usage of apps. More

comScore Revenue Growth Slows

Aug 3 2012

comScore has announced financial results for the second quarter of 2012, including a much-slowed growth in revenue - up just 4% to $60.3m. Adjusted EBITDA remained relatively robust at $9.6m (16% of revenue), compared to $11.1m in Q2 2011. More

Turkish Cash and Numbers for Phorm

Aug 3 2012

Online ad targeting company Phorm is to raise £7m ($10.8m) to fund its expansion in Turkey, announced on DRNO in July; and says impressive numbers have already opted into its operation there. More

'Solid' Growth for Keynote

Aug 3 2012

Internet and mobile monitoring specialist Keynote Systems has announced results for its third quarter, ending June 30th, with revenue up 14% to $30.3m and particularly strong growth in mobile services. More

Intalytics Partners to Boost Retail and Restaurant Business

Aug 3 2012

US-based predictive analytics and consulting services firm Intalytics has announced an exclusive partnership with forecasting and analytics expert Jim Stone, principal consultant of Chain Store Advisors. More

GfK Forms Digital Marketing ROI Unit

Aug 2 2012

GfK has combined two recent acquisitions, KN Dimestore and nurago, to create a new global practice, Digital Market Intelligence (DMI), which promises clients a complete picture of their digital marketing and advertising ROI. More

Dubai Firm Buys Report International and KDPaine

Aug 2 2012

Dubai-based News Group International (NGI) has acquired UK-based Report International and US PR and social media research specialist KDPaine & Partners, and will add them to its measurement company, Salience Insight, while maintaining them as distinct brands. More

Google Buys Social Media Specialist Wildfire

Aug 2 2012

Google has bought US-based online marketing service Wildfire, reportedly for around $250m (£159m). More

Children's Privacy: FTC Seeks Clarifications in COPPA

Aug 2 2012

In the US, the Federal Trade Commission has put forward new legislation within the framework of COPPA, specifically barring online service providers from collecting personal information from children. More

Outrigger Launches Metric for Online Video Sites

Aug 2 2012

New York-based online video specialist Outrigger Media has launched a marketplace service, OpenSlate, which analyses the engagement, influence and consistency of web properties to help advertisers plan and assess their strategies and open up untapped ad potential. More

Campaign Measures Hit the Trail

Aug 2 2012

TV and video ad analytics provider Ace Metrix has launched a real-time measure of the effectiveness of campaign, issue and advocacy ads, in the run-up to the US Presidential election. Twitter, meanwhile, has unveiled its own Political Index, weighing up the sentiment of Tweets that mention Obama or Romney. More

Support Team Jobs Go at MB North America

Aug 1 2012

WPP-owned brand, media and comms research specialist Millward Brown is implementing a new 'service delivery' model across its North America operations, which involves centralizing a number of back office positions, resulting in the loss of around sixty non-research staff. More

Aegis Makes Analytics Buys

Aug 1 2012

UK-based media group Aegis has acquired marketing effectiveness analytics consultancy Data2Decisions (D2D), for an undisclosed sum estimated by some industry observers at around £10m. Separately, Aegis subsidiary iProspect has bought I Spy Marketing. More

EyeTrackShop Expands Via Majestic Partnership

Aug 1 2012

Swedish eye tracking solutions firm EyeTrackShop has partnered with Asian research agency Majestic MRSS, to distribute its services across Asia and the Middle East. More

Pinfluencer Goes Live with $1.4m Investment

Aug 1 2012

A new Pinterest analytics start-up, Pinfluencer, has emerged from private beta, with the backing of $1.4m of seed funding. More

Verve Raises Funds to Fuel Growth

Aug 1 2012

London-based research panel and online community specialist Verve has closed a £0.75m round of funding, which it will use for product development and recruitment purposes. More

AIP Opens Singapore Office

Aug 1 2012

Tokyo-based online sampling and data collection firm AIP Corporation has opened an office in Singapore, where it plans to establish a local panel management and resource development team. More

'CheerMeter' to Track Sports Buzz

Aug 1 2012

Czech-based social media monitoring firm Socialbakers has unveiled a new tool called the CheerMeter, to analyze real-time global Twitter buzz around sporting events. More

RapidBlue Analytics Tool Pinpoints Lost Sales

Aug 1 2012

Helsinki-based RapidBlue Solutions has launched a point-of-sale (POS) integrated version of its Shopper Analytics solution, to enable retailers to analyze those shopping trips which do not lead to sales. More

TAM India Staff 'Took Bribes' Says NDTV

Jul 31 2012

Indian broadcaster NDTV is suing Nielsen and Kantar Media Research over claims that staff at the firms' joint venture TAM took bribes in exchange for overstating ratings. According to the suit, this practice has damaged NDTV's business to the tune of around $810m in the past eight years. More

Ipsos InnoQuest Launches non-FMCG Tool

Jul 31 2012

Specialist innovation and forecasting business Ipsos InnoQuest has rolled out a new market potential analysis tool called Vantis*Optimize, designed specifically for clients planning to launch non-FMCG products or services. More

BlueKai and Datacratic Roll Out Modeling Tool

Jul 31 2012

Online data firm BlueKai has partnered with machine learning and predictive analytics specialist Datacratic, to develop a modeling solution for use in customer intelligence and profiling. More

Senior Additions for uSamp Board

Jul 31 2012

IAG Research founder Alan Gould has joined the Board of online sampling and technology company uSamp, along with Sean Moriaty, who is the former CEO of Ticketmaster. More

New BlogFrog Platform Targets 'Influencers'

Jul 31 2012

Marketing technology provider BlogFrog has launched a platform through which brands can identify and 'activate' social media influencers who create content on blogs, Facebook, Twitter and other platforms. More

Census Bureau Backs App Development

Jul 30 2012

The US Census Bureau has launched an API to help developers customise access to its stats into web and mobile apps, with the aim of helping the public view details of America's changing population and economy. Coverage includes demographic, socio-economic and housing statistics. More

Retargeting Firm Magnetic Buys Ad Platform Adnamic

Jul 30 2012

In New York, retargeting specialist Magnetic has acquired ad targeting technology platform Adnamic, in a bid to increase its own analytics and reporting capabilities. Terms of the deal were not disclosed. More

NM Incite Names Somosi as CEO

Jul 30 2012

In New York, Nielsen/McKinsey joint venture NM Incite has appointed former McKinsey Principal Andrew Somosi as Chief Executive Officer. More

InsightsNow Debuts 'Product Spark'

Jul 30 2012

US-based product innovation specialist InsightsNow has launched a new research approach called 'Product Spark', which it says solves the 'concept to product translation dilemma' when applied at the beginning of an R&D initiative. More

Pert Group Launches Concept Screening Tool

Jul 30 2012

US-based research and consulting firm The Pert Group has developed a new qual/quant method called Ad Assess, for early screening of creative advertising concepts. More

Nielsen Opens 'Innovation Hub' Subsidiary in Israel

Jul 27 2012

Nielsen has partnered with Israeli-based venture capital fund Partam Hightech to launch a subsidiary called Nielsen Innovate, which will help develop and fund business ideas and bring them to market for its clients globally. More

Web Analytics Firm Hub'Sales Acquired

Jul 27 2012

European consulting and data engineering specialist Business & Decision Group has acquired French web analytics services firm Hub'Sales for an undisclosed amount. More

Nielsen Sets Out Local Audience Plan

Jul 27 2012

Nielsen has launched an upgrade plan for its Local Audience Ratings, which includes quadrupling sample size across all local markets and doubling it in diary markets. The firm says this will provide broadcasters with 'more granular data' for both programing and ad sales. More

Flurry Buys Trestle to Drive AppCloud Launch

Jul 27 2012

Mobile app analytics provider Flurry has acquired Seattle-based mobile start-up Trestle, which provides app developers with a cloud-based service through which to launch and host their apps and manipulate resulting data. Terms of the deal were not disclosed. More

SSI Adds ZIP Code Info to Cell Phone Sample

Jul 27 2012

Sampling specialist SSI has launched a US cell phone sample methodology using a new process to identify the billing ZIP code associated with respondents' phones. More

SpotRight Merges with Spot Influence, Raises $1m

Jul 27 2012

Social media intelligence firm SpotRight has merged with online influentials specialist Spot Influence under the SpotRight brand. Terms of the deal were not disclosed, but SpotRight did announce that it had received $1m in funding, which it will use to accelerate growth. More

GoodData Raises $25m

Jul 27 2012

San Francisco-based business intelligence analytics provider GoodData has raised $25m in Series C investment, which it will use for technological innovation as well as sales and marketing. More

Obituary: John Gongos

Jul 26 2012

John Gongos, the founder and CEO of Gongos Research, died yesterday at the age of 51, after having been diagnosed with metastatic melanoma last week. More

Scarborough Partners with GfK MRI

Jul 26 2012

Nielsen/Arbitron joint venture Scarborough Research has hooked up with GfK MRI to offer a service exploring the links between the attitudes of American consumers and their shopping and media consumption patterns. More

Bluefin Labs Hires Former Publicis Leader as CEO

Jul 26 2012

In the US, social media TV analytics firm Bluefin Labs has appointed former Publicis Modem CEO JP Maheu as Chief Executive Officer, working alongside the firm's co-founder and Chairman Deb Roy to focus on the growing the company. More

Three Senior Hires for Symphony

Jul 26 2012

US cross-media ad effectiveness specialist Symphony Advanced Media (SAM) has hired former MarketShare Partners exec Joel Brodsky as Chief Research and Insights Officer; Phil Lambert as VP, Client Solutions; and Dan Kidd as Senior Director, Client Solutions. More

CrowdGather Launches App for Targeted Yuku Ads

Jul 26 2012

US-based online community provider CrowdGather has launched a mobile app for its Yuku.com platform members, which it says will enable brands to better engage these members through customized ads such as branded interstitials, or concentrated geo-targeting. More

Ipsos Reports First Half Revenues

Jul 25 2012

Ipsos has reported a 53.4% increase in first half revenues to EUR 837.0m, reflecting the integration of Synovate into its financial statements. More

Currency Effect Spoils Solid Q2 for Nielsen

Jul 25 2012

Nielsen has reported a 1% fall in second quarter revenue to $1.39 billion as a result of weak foreign currency exchange rates - but on a constant currency basis, revenue was up 4%. More

uSamp Joins NBCUniversal's Olympics Lab

Jul 25 2012

Online sampling and technology company uSamp has joined NBCUniversal's Olympics Lab research initiative, to help the media network track consumers' real-time reactions and behavior during the London 2012 Games. More

TNS Hires Two for BMRB Social Research Arm

Jul 25 2012

In London, specialist social research division TNS BMRB has hired former NatCen director Carli Lessof as Director of Development, and former EdComs Research Director Desiree Lopez as Head of Qualitative Research. More

UK Firm Launches Cookie-Free Alternative to Google

Jul 25 2012

In the UK, a new DIY survey platform called Usurv is to offer a similar service to Google Consumer Surveys, but without the use of cookies to infer demographic information about respondents. More

GroupM Next Links with Curalate for Pinterest Data

Jul 25 2012

WPP innovation agency GroupM Next has signed an agreement with social media specialist Curalate, to provide GroupM clients with engagement analytics from the Pinterest social platform. More

Kleinert Joins Vision Critical Germany

Jul 25 2012

Panel and research technology specialist Vision Critical has appointed former Globalpark sales leader Frank Kleinert as a Partner, with responsibility for building the business across the 'DACH' German-speaking region, which includes Germany, Austria and Switzerland. More

Communispace Opens in China through Local Partnership

Jul 24 2012

US-based online research community builder Communispace has opened an office in Shanghai, through a partnership with Chinese lifestyle research agency Jigsaw International. More

Chaordix Raises Funds for International Growth

Jul 24 2012

Canadian crowdsourcing technology firm Chaordix has secured an undisclosed amount of Series A funding, which it will use to expand its business globally and further invest in its Crowd Intelligence products. More

Mobile Analytics Provider Keen Raises $750k

Jul 24 2012

San Francisco-based mobile app analytics provider Keen has netted $750k in a series A round of funding, which it will use to double head count and build an analytics dashboard for its data visualization tool. More

Epsilon Adds Behavioral Targeting Feature

Jul 24 2012

US marketing services firm Epsilon has added a new feature to its TotalSource Plus consumer database, to enable marketers to target individuals based on their likelihood to engage with or purchase products or services. More

WPP Buys Majority of Digital Tech Firm Acceleration

Jul 23 2012

WPP has acquired a majority stake in marketing technology solutions firm Acceleration, via its WPP Digital group. More

BARB Web TV Meter 'Ready to Scale Up'

Jul 23 2012

UK broadcasting measurement body BARB is to expand the circulation of its Web TV meter, adding another 500 homes to its core panel, currently just 100-strong. The system measures TV viewing via laptops and PCs. More

MRA Thinks Positive about Do Not Call

Jul 23 2012

The FCC's proposed new Do Not Call registry could be 'a boon and not a burden' for US survey researchers, according to the MRA's Howard Fienberg. More

YouGov Co-founder Given Government Data Role

Jul 23 2012

YouGov co-founder and CEO Stephan Shakespeare has been named as chair of the Data Strategy Board for the UK government's Department for Business, Innovation & Skills (BIS) More

QuestBack Debuts Social Media Tool

Jul 23 2012

Enterprise feedback management (EFM) and Social CRM technology specialist QuestBack has launched a social engagement tool, Listen & Act, which will help clients integrate insights from social media with their CRM data. More

New Chairman for Australian IAB

Jul 23 2012

In Australia, trade association the IAB (Interactive Advertising Bureau) has elected Mark Britt, Group CEO of Mi9, as its new Chairman. More

Millward Brown Buys Chilean Agency Cadem

Jul 20 2012

Millward Brown has announced the acquisition of Chilean research firm Cadem Advertising S.A. Cadem has operated as MB's licensee for a number of years and now becomes a wholly owned subsidiary, renamed Millward Brown Chile. More

Adventis in Administration

Jul 20 2012

Marketing and PR group Adventis has filed to appoint administrators, having recently sold its last two subsidiaries, channel optimisation specialist bChannels and campaign analysis division Second2. More

GMO Hires for Planned North American Office

Jul 20 2012

Japan-based GMO Research has appointed Sarah Jang as a Senior Business Development Director for North America, charged with setting up the company's first office in the region. More

Growth and MRC Approvals Boost Arbitron

Jul 19 2012

US ratings giant Arbitron has reported second quarter revenue up 9.1% to $104.4m, with a 31.4% increase in net income to $10.0m. Separately, the Media Rating Council (MRC) has accredited its ratings service in five additional markets. More

EMI to Share Fan Insights with Data Specialists

Jul 19 2012

EMI Music is to release parts of its 'EMI Million Interview Dataset' to around 150 data scientists from non-profit organisation Data Science London, who will study what EMI describes as the 'most extensive collection of data on music consumers ever shared'. More

Survey Analytics Debuts LifeMetrix Mobile Insights Tool

Jul 19 2012

US-based research software company Survey Analytics has launched a new product called LifeMetrix to provide clients with insight into consumers' mobile lives. More

Retention Science Launches with $1.3m Fund

Jul 19 2012

Big data platform Retention Science has been launched today in the US, with $1.3m in investment funding. More

ORC Veteran Warren Frankel Joins Ipsos Observer

Jul 19 2012

ORC International veteran Warren Frankel has taken up the post of President of specialist data and delivery business Ipsos Observer in America, responsible for overseeing domestic teams while working closely with the rest of the Ipsos network. More

GfK Buys Remainder of SirValUse and nurago

Jul 18 2012

GfK has acquired the remaining 40% of user experience firm SirValUse Consulting and usability research specialist nurago. More

Speedfacts Founder Launches Anywab in Germany

Jul 18 2012

Boris von Heesen, founder of German-based Speedfacts Online Research, has launched a new venture called Anywab, which provides feedback from those who view TV through digital devices. More

ESOMAR Unveils EU Cookie Law Compliance Guide

Jul 18 2012

MR association ESOMAR has launched a guide to help researchers comply with the recently introduced EU cookie law relating to the capture of online visitor information. More

Procurian Buys Media Audit Firm M-IQ

Jul 18 2012

Procurement consultancy Procurian has acquired New York-based media audit and benchmarking company Media IQ (M-IQ). Terms of the deal were not disclosed. More

Analytics Arm Drives Rapid Ebiquity Growth

Jul 18 2012

UK-based media and marketing analytics firm Ebiquity has reported a 20% increase in revenue to £52.9m for the year ended 30 April 2012, driven by its Analytics division which grew by 56% to £27.9m during the period. More

Communispace CEO Joins Investment Fund Launch

Jul 18 2012

Internet veteran Scott Savitz has launched a $50m venture capital fund called Data Point Capital, with a team of investors which includes Diane Hessan, the founder and CEO of online research community builder Communispace - sold to Omnicom last year. More

quadrantONE Launches Trio of Targeting Tools

Jul 18 2012

Advertising platform quadrantONE has rolled out three new audience targeting products - PRIME, TRIO, and MONTAGE - to provide advertisers with audience intelligence and performance measurement services. More

Former Yahoo! Insights Leader Joins Porter Novelli

Jul 18 2012

In New York, Omnicom-owned PR agency Porter Novelli has hired former Yahoo! insights leader Joe Shantz as Senior Vice President, Digital Analytics, responsible for identifying and creating new digital tools and channels for audience engagement and analysis. More

User Experience Exec Takes the Helm at Yahoo!

Jul 17 2012

Google's former VP of Products & User Experience Marissa Mayer has been named Chief Executive Officer of Yahoo! - the company's fifth CEO in the last five years. More

TiVo Confirms $20m TRA Acquisition

Jul 17 2012

As reported on DRNO yesterday, digital video recorder (DVR) solutions provider TiVo is to acquire media measurement and analytics firm TRA. The deal is valued at around $20m. More

Sands Relocates to LA, Seeks Funds for Growth

Jul 17 2012

US neuroscience specialist Sands Research Inc (SRI) is relocating its headquarters from Texas to Los Angeles to be closer to its West Coast clients. It will also seek funds from the Californian investment community to fuel future growth. More

EyeTrackShop Launches 'Actual Views' Measure

Jul 17 2012

Swedish firm EyeTrackShop has launched a new solution called realCPM, which attempts to measure the actual number of people who view an ad. More

Research Now Completes iPinion Rebrand

Jul 17 2012

Online sampling and data collection firm Research Now has completed its rebrand and integration of mobile research specialist iPinion, which has been renamed 'Research Now Mobile'. More

CIMM and SAM Link for Cross-Platform Ad Tests

Jul 17 2012

In the US, the Coalition for Innovative Media Measurement (CIMM) has partnered with Symphony Advanced Media (SAM) to test new approaches to measuring cross-platform ad effectivness, directly linking figures from passive measurement of actual ad exposure to consumer response data. More

TiVo 'Has Acquired TRA' Says Report

Jul 16 2012

Digital video recorder (DVR) solutions provider TiVo has acquired media measurement and analytics firm TRA, according to unconfirmed reports. More

Chime's VCCP Opens Conduit for 'Big Data'

Jul 16 2012

In the UK, Chime-owned digital advertising agency VCCP Partnership has launched a new business called Conduit Marketing, which will help clients use their existing data to improve business performance. More

RapidBlue Gets EU Consumer Profiling Patent

Jul 16 2012

Finnish shopper and visitor analytics specialist RapidBlue Solutions has been granted an EU-wide patent for profiling consumers based on their historical and current movements, gathered anonymously using radio frequency technologies. More

IHS Buys Semantic Specialist Invention Machine

Jul 13 2012

US information and analytics provider IHS has made its sixth acquisition so far this year, paying around $40m for semantic research technology provider Invention Machine. More

NBC Apps to Track and Target Olympics Fans

Jul 13 2012

NBC Olympics, the unit responsible for producing and promoting NBCUniversal's coverage of London 2012, is launching two apps to provide live streaming of the games, using Adobe technologies to enable brands to measure user traffic and deliver targeted advertising to followers. More

AdRoll Raises $15m for Re-Targeting Platform

Jul 13 2012

San Francisco-based ad re-targeting platform AdRoll has raised $15m, which it intends to use to further develop its data-driven advertising technology and to scale its business to meet demand. More

Dentsu Bids £3.16 Billion for Aegis

Jul 12 2012

Japanese ad giant Dentsu has made an offer to acquire UK-based media buying and marcoms group Aegis in a £3.16 billion deal, which includes the latter's Aztec retail information and scan-data business. The acquisition is subject to Aegis shareholder approval. More

MRSS India Hires Leader for New Digital Offer

Jul 12 2012

Full service agency MRSS India has appointed former Intel exec Shivanand Shenoy as Senior Director, Client Servicing, in charge of its IT, online and FMCG verticals, and to lead its new 'Digital Research' service. More

Oracle to Buy Social Media Platform Involver

Jul 11 2012

Less than a month since its last social media buy, US-based software giant Oracle has announced it is to acquire social media platform Involver, which enables businesses to build apps for social media sites and then analyze how consumers are interacting with them. Terms were not disclosed. More

Borderless Access Unveils Sample Analysis App

Jul 11 2012

Emerging markets specialist Borderless Access Panels has introduced a mobile app called InstaBid, through which market researchers can access sample feasibility and cost information across a number of hard-to-reach markets. More

Nielsen Opens 'Ground-breaking' Ad Measurement Lab

Jul 11 2012

Nielsen has launched an initiative called the Innovation Lab, through which it will combine its existing research with external data - from clients, industry groups and academia - to develop what it describes as 'ground-breaking ad effectiveness measurement'. More

Lumi Mobile Rolls out DIY Survey Option

Jul 11 2012

Consumer insight technology firm Lumi Mobile has launched a self-service tool called Lumi SURVEY, which it says can be deployed across all major mobile operating systems. More

Arbitron Debuts Campaign ROI Service

Jul 11 2012

US-based ratings giant Arbitron has introduced a cross-platform tool called Promo OptimiXer, to help broadcast and cable networks evaluate the return on investment of their radio and television 'tune-in' campaigns. More

MicroStrategy Launches Facebook Analytics Tool

Jul 11 2012

Business intelligence software provider MicroStrategy has launched an application called 'Wisdom Professional', which it claims can anlayze the personal data of more than 12 million anonymous opted-in Facebook users. More

Harris Interactive Shutters Princeton Office

Jul 10 2012

Harris Interactive has closed its Princeton, New Jersey office, as part of an ongoing review of its leased office space needs. More

MB Extends Facial Coding to LatAm & AsiaPac

Jul 10 2012

Millward Brown (MB) has extended the availability of its facial coding capabilities, offered as part of its LINK ad copy evaluation solution and developed in partnership with emotional measurement company Affectiva, to the emerging markets of Latin America and Asia Pacific. More

ICG Names Arthur Fletcher as New Chairman

Jul 10 2012

The UK-based Independent Consultants Group (ICG) has appointed Arthur Fletcher as its new Chairman, replacing Andrew Smith who held the title for the past five years. More

BrainJuicer Hires Teri Hall from P&G

Jul 10 2012

UK-based Online specialist BrainJuicer has appointed former P&G researcher Teri Hall as Vice President, North America. Based in the firm's Chicago office, Hall will oversee client accounts across the American Midwest region, and support EVP Alex Hunt. More

Appinions Raises $3m for Influencer Platform

Jul 10 2012

New York-based Appinions has secured $3m in funding, including $2m from the sale of a 15.4% stake in the business to Toronto-based merchant bank Difference Capital Funding. More

Research Panel Asia Relocates in Los Angeles

Jul 10 2012

Research Panel Asia (RPA) has relocated its Los Angeles, US office to the Century City business center, which it says is nearer many of its clients. More

MetrixLab is New Home for MarketTools

Jul 9 2012

Rotterdam, Netherlands-based online researcher MetrixLab has announced the acquisition of San Francisco-based MR software and services firm MarketTools Research Solutions Inc., from current owner TPG Growth, for an undisclosed sum. More

Online Research Veterans Form New Firm

Jul 9 2012

Two US researchers, Adam Weinstein and Nathan Lynch, have launched a new company, Synapse Research, providing global access for B2B and B2C projects using a proprietary data collection process, Smart Sourcing. More

Turkish Launch for Ad Targeter Phorm

Jul 9 2012

Online ad targeting provider Phorm has announced the launch of commercial operations in Turkey, following an agreement with Turkish ISP TTNET. More

Google, Yahoo! Sued for Email Scanning

Jul 9 2012

Search engine rivals Yahoo! and Google are each the subject of new legal claims alleging violation of California's Invasion of Privacy Act, for their practice of scanning emails for ad targeting purposes. More

European Leader for Infotools

Jul 9 2012

Data visualization company Infotools has hired former Hall & Partners MD Ian Murray as Director for Europe, based in London. More

MRS Rolls Out Pro Bono Service for Charities

Jul 6 2012

The UK's Market Research Society (MRS) is setting up a network called Research Aid, to provide charities with access to market researchers on a pro bono basis. More

New Analytics Unit to Focus on IBM SPSS Tools

Jul 6 2012

In South Africa, business intelligence specialist BITanium has opened an advanced analytics division which taps into an existing portfolio of statistical and predictive analytics products, with a specific focus on the IBM SPSS tool set. More

Senior Hires for dunnhumbyUSA

Jul 6 2012

Retail data specialist dunnhumbyUSA has appointed former P&G marketer Allen Mason as Vice President of Analysis, Strategy and Planning; while ex-Pepsi insights exec Leslie Liss joins as Vice President of Manufacturer Commercial Solutions. More

Visual IQ Opens European HQ in London

Jul 5 2012

US-based marketing intelligence firm Visual IQ has opened an office in London, just a week after receiving $12m in private equity investment. More

BDRC Tool Listens to Hotel Guest 'PillowChat'

Jul 5 2012

London-based BDRC Continental has launched a social media monitoring and sentiment analysis tool called PillowChat, to enable hotels to monitor, measure and understand the online 'chat' about their brands. More

HappyOrNot Lands at Heathrow

Jul 5 2012

Finnish customer feedback tech firm HappyOrNot has introduced its customer satisfaction measurement device to the UK, where the system is currently being used at London Heathrow Airport to obtain passenger views of the airport's much-discussed security measures. More

WPP Confirms Press Index Buy

Jul 4 2012

WPP has confirmed it is in the process of buying an 87% stake in media monitoring and analysis specialist Press Index. The price of EUR 6.81 per share values the company at EUR 11.2m. More

Fiksu Secures $10m for App Ad Targeting Platform

Jul 4 2012

US-based Fiksu, which offers an ad targeting platform for mobile devices, has secured $10m in Series B funding. The money will be used to accelerate growth across the European and Asia-Pac regions, develop its optimization platform, and drive partnerships with agencies and brands. More

Former Coremetrics Exec to Lead eCommera in US

Jul 4 2012

UK-based ecommerce service provider eCommera has appointed former IBM Coremetrics Director John Squire to lead its Retail Predictive Analytics Software division, and spearhead the firm's US expansion. More

Funds for Web Performance Tracker Apica

Jul 4 2012

Web technology provider Apica has raised $5m in Series C financing, for use in product development, marketing support and global expandsion of its cloud and mobile testing and monitoring services. More

Pinterest Analyst Acquired

Jul 3 2012

Pinterest analytics platform Pinpuff has been acquired by US start-up incubator Science for an undisclosed sum. More

$27.5m for Jumptap in Advance of Public Offering

Jul 3 2012

Targeted mobile ad specialist Jumptap has completed a $27.5m financing round from a group of investors including WPP. The funds will be invested in further product and technology development, and be used to prepare for a public offering. More

SAM to Track Impact of Traditional Ads on Social Media

Jul 3 2012

Cross-media ad effectiveness specialist Symphony Advanced Media (SAM) has expanded its capabilities to measure the impact of traditional advertising - including print, TV, radio and outdoor - on social media activity. More

OwnerIQ Raises $7.5m for Ad Targeting Platform

Jul 3 2012

US-based online behavioral targeting firm OwnerIQ has closed a $7.5m expansion round, which it says has doubled its valuation. More

Nielsen Buys Real-Time Ad Tech Firm Vizu

Jul 2 2012

Nielsen has underlined its commitment to cross-platform measurement with the acquisition of ad campaign optimisation technology firm Vizu. Terms were not disclosed. More

Privacy Update: North America

Jul 2 2012

In the US, an ad association President has told a Senate committee web companies must be allowed to collect basic visitor data; while the FCC has proposed new Do Not Call rules affecting autodiallers; and Canada's privacy commission has clarified its support for opt-out based protection. More

Phorm Continues 'Long Wait for Revenues'

Jul 2 2012

Behavioural ad targeting company Phorm has reported another large operating loss, with revenues for 2011 not taking off as expected, but says it believes that 'it will become increasingly clear to investors that the long wait for revenues will have been worthwhile.' More

Mobile Specialists Migrate to New Company

Jul 2 2012

US-based mobile analytics service PercentMobile is to close at the end of this month, with its founders channelling their energies into a new service, Delivr.com, which will provide campaign management, analytics and other services for smartphone marketing. More

Modelling Launch for SPA Future Thinking

Jul 2 2012

UK-based SPA Future Thinking has launched Volumetric Choice Based Conjoint (VCBC), a new modelling methodology which it says will forecast a brand's value and volume shifts against competitors. More

Unmetric Adds YouTube Analysis Module

Jul 2 2012

Social media benchmarking platform Unmetric has launched a YouTube module tracking and comparing video advertising campaigns. More

Not-for-Profit Specialist Launches Social Media Tool

Jul 2 2012

US-based Blackbaud, Inc., which provides services for not-for-profit organisations, has launched 'Social Score', a service giving its clients insight into their supporters' social media activities and influence. More

New GfK Tool Tracks Online Ad Visibility

Jun 29 2012

GfK has launched a new tool called DeliveryControl.dx, which tracks whether an online advertisement is actually visible on a user's screen. More

Rocket Fuel Gets $50m for International Expansion

Jun 29 2012

In the US, real-time targeting firm Rocket Fuel has raised $50m in new financing, earmarked for rapid global growth, recruitment and technological development. More

UK Government Keeps Lid on Marketing Budget

Jun 29 2012

The UK government has confirmed that the temporary spending controls it imposed on public sector advertising, marketing, communications and research budgets during its first year in office, will now become a 'permanent feature', until at least the next general election. More

eDigitalResearch Hires Bus Dev Leader

Jun 29 2012

UK-based eDigitalResearch has appointed former Nielsen exec Neil Callaghan as Head of Business Development, to help lead a major business drive for the company. More

Affinity Raises $14.5m for Innovation and Growth

Jun 29 2012

New York-based Affinity Solutions - which analyzes consumer spending data to help clients with their targeted marketing initiatives - has completed a $14.5m round of funding, which it will use to finance product and technology innovation, and business development. More

Clarite Introduces Virtual Post-It Note Tool

Jun 29 2012

UK-based insight agency Clarite Research has launched a tool which uses virtual 'Post-It' notes to enable respondents to provide feedback on any form of online communication. More

Converseon API Integrates Social Intelligence

Jun 29 2012

Social media strategy and analytics firm Converseon has launched a text-based service called ConveyAPI, which uses natural language processing, statistical modelling and machine learning to enable users to integrate social intelligence data into their own applications. More

Nielsen NeuroFocus Debuts Ad 'Compression' Technique

Jun 28 2012

US brain research specialist Nielsen NeuroFocus has announced a new technique called Neuro-Compression, developed in response to a requirement from CBS TV to find out if a 30-second ad can be cut in half without losing some of its powers of persuasion. More

Ipsos Loyalty Aims for the WAO! Factor

Jun 28 2012

Ipsos Loyalty has followed up last year's WAR with the launch of a research solution called WAO!, to help clients understand 'share of wallet' in their target sectors. More

Crispin Porter Head Analyst Sets Up trinalytics

Jun 28 2012

Trina Arnett, formerly Chief Analyst at interactive agency Crispin Porter+ Bogusky (CP+B), has set up her own research and data analytics consulting firm, trinalytics, based in Denver, Colorado. More

comScore Partners for Search Marketing Solution

Jun 28 2012

In the US, digital measurement agency comScore and search engine platform The Search Monitor have combined their data into a new offering called Lighthouse, giving search marketers competitive insights and trends across hundreds of industries. More

SimpleUsability Hires Four in Leeds

Jun 28 2012

Behavioural research consultancy SimpleUsability has appointed four new members of staff: Emma Travis, Alex Priestley, Laura Carlton and Sharon Dale. More

itracks and Artafact Settle Patent Lawsuit

Jun 27 2012

Canada-based online data collection specialist itracks and rival firm Artafact have reached a 'mutually agreeable' settlement on the patent infringement lawsuit the former filed against the latter in 2008 - but have not disclosed its terms. More

Ipsos Hires Yahoo! AdLabs Leader for Digital Ad Division

Jun 27 2012

In the US, Ipsos has appointed former Yahoo! AdLabs head Ken Mallon as Global President of Ipsos ASI|digital, a practice focused on advertising research in digital and social media spaces. More

Mobile Posse Raises $5m

Jun 27 2012

US-based Mobile Posse - which provides mobile marketing, CRM and research solutions for the 'home screen' of mobile phones - has closed a $5m Series C funding round. More

CitizenHawk Debuts Social Media 'Footprint' Tool

Jun 27 2012

US-based online brand protection specialist CitizenHawk has introduced a monitoring tool called HawkSocial, to enable users to measure their social media 'footprint'. Results can be split by geography or by specific networking site - Facebook, LinkedIn, Twitter etc. More

Ipsos Hires Strategist for IOTX Centre

Jun 27 2012

In the UK, Ipsos has appointed Victoria Kaulback as Senior Brand Strategist in its research innovation centre, the Open Thinking Exchange (IOTX), where she is tasked with introducing the firm's first 'productised' solutions in Europe. More

Physician Engagement Tracker Launched

Jun 26 2012

In the US, data-driven pharma marketing consultancy RMi has launched an analytics tool, IntelliScore, which tracks and analyses physicians' receptivity to and engagement with marketing methods and brand messages across a variety of channels. More

Visual IQ Secures $12m

Jun 26 2012

Boston-based marketing intelligence firm Visual IQ has received $12m in funding, which it says it will use to continue its product innovation and sales growth. More

Upgrade for Research Quality Standard

Jun 26 2012

The BSI has launched a revised version of its international standard for market and social research - BS ISO 20252 - to reflect the impact of new technologies on research methods, including online and mobile as well as the increasing use of panels. More

DAA Names John Lovett as President

Jun 26 2012

In the US John Lovett, Senior Partner at Web Analytics Demystified, has been elected President of non-profit organization the Digital Analytics Association (DAA). More

Health Specialist Double Helix Acquired

Jun 25 2012

UK-based pharma research firm Double Helix is to be acquired by Interpublic company McCann Health. More

Chinese, German Roll-Out for Nielsen Ad Measure

Jun 25 2012

Nielsen has announced the launch of its TV Brand Effect service in China and Germany. The service gives metrics on a TV ad's 'breakthrough', or 'resonance', for purposes of real-time or post-campaign optimization. More

Trust Alliance Adds Three

Jun 25 2012

The Trust Alliance, the recently formed standards and guidelines partnership for online healthcare data collection has greatly expanded its membership with the signing up of three new firms, Medimix, Toluna and UniversalSurvey (SurveyHealthCare). More

London Office for solutions-2

Jun 25 2012

Belgian-based advanced analytics solutions-2 has announced the opening of an office in London, led by Paul Strange, who will join the firm in July from GfK NOP. More

dunnhumby Hires for Global Expansion

Jun 25 2012

Retail data specialist dunnhumby has hired former MicroStrategy exec Nishat Mehta to drive the global expansion and commercialization of its solutions as EVP, Global Partners, based in New York City. More

PR Newswire Launches Chinese Online Monitor

Jun 22 2012

PR Newswire, known for its press release services but increasingly focused on providing multimedia content and measurement platforms, has launched a web and social media monitoring platform for China. More

Cloudmeter and Semphonic in Big Data Partnership

Jun 22 2012

In the US, data collection and analytics specialist Cloudmeter and digital measurement consultancy Semphonic have announced a partnership to help clients manage and gain insight from the massive amount of data they collect. More

New Asia Pac Analytics Leader for Experian

Jun 22 2012

Database and information services giant Experian has hired Ben Elliott as MD of its Decision Analytics division in Asia Pacific. He was previously Network Director for Retail Banking at Lloyds Banking Group. More

'Clickstream' Links TGI and Compete Data

Jun 21 2012

Kantar Media TGI has launched a new service called 'TGI Clickstream', allowing marketers, communications agencies and media owners to gain a picture of web sites and sections visited by specific, 'complex' target groups of consumers. More

Dubai Office for Ipsos Interactive

Jun 21 2012

Online market research specialist Ipsos Interactive Services (IIS) has opened an office in Dubai, where it has appointed former Maktoob Research exec Dima Hijjawi as an Account Manager. More

Lithium Expands to Singapore and Sydney

Jun 21 2012

US-based social networking solutions firm Lithium Technologies has opened AsiaPac regional headquarters in Singapore, as well as an additional office in Sydney focused on the Australia-New Zealand market. More

Nielsen Promotes Bernhardt to German MD Role

Jun 21 2012

Nielsen has promoted Mathias Bernhardt to Managing Director in Germany, responsible for developing the firm's Buy consumer purchase behavior segment. More

Potentiate Hires Feldhaeuser to Head Client Services

Jun 21 2012

In Australia, data-focused marketing technology provider Potentiate has appointed former Ipsos Australia director Horst Feldhaeuser as Head of Client Services. More

Eye Trackers Make Big Brother Debut

Jun 21 2012

Behavioural research consultancy SimpleUsability has provided UK reality TV show Big Brother with its eye tracking technology, which was used in last night's coverage as part of a challenge given to housemates. More

Wayin Adds Image Sharing to TwitPolls Service

Jun 21 2012

Online social engagement specialist Wayin has added a new photo and video sharing service to its TwitPolls tool, to enable users to share, rate and comment on images submitted via Twitter. More

Marks Quits Kantar CEO Role

Jun 20 2012

In the UK, Kantar Media Audiences CEO Richard Marks is leaving the firm in August to set up his own consultancy business. He will be replaced by Richard Asquith, who currently leads the firm's TGI and Custom division. More

SPA Future Thinking Unveils Ethnographic Tool

Jun 20 2012

UK-based researcher SPA Future Thinking has introduced an ethnographic tool called See-Me, which it claims 'bridges the gap' between actual and recalled consumer behaviour. More

Mindshare Launches Integrated Media Data Platform

Jun 20 2012

WPP's global media network Mindshare has launched a data-driven marketing intelligence platform called CORE, which combines its own media data and consumer insight capabilities with sources including Visible Measures, Nielsen, Acxiom and Adobe. More

ODC Rolls Out Panel in Czech Republic

Jun 20 2012

Online data collection firm ODC Services has launched a panel in the Czech Republic, its eleventh country to date. More

ClickTale Debuts Mobile Site Navigation Analysis

Jun 20 2012

Israeli customer experience analytics specialist ClickTale has launched a solution to enable clients to view how their customers are navigating sites on mobile devices. More

Harris Offers Panelist Access via 'Get Sample!'

Jun 19 2012

US-based Harris Interactive Service Bureau (HISB) has launched a sample-only offering called 'Get Sample!', to provide researchers with access to respondents from the parent firm's panels and real-time respondents from preferred partners. More

IBM Analytics Come To The Net for Wimbledon

Jun 19 2012

The All England Lawn Tennis Club has teamed up with IBM to launch a new Wimbledon web site, which uses predictive analytics featuring historical and immediate data, to determine the top three things a player must do in order to succeed in a specific match. More

Privacy Concerns over Latest Facebook Buy

Jun 19 2012

Facebook has acquired Israeli facial recognition technology firm Face.com in a cash and stock deal reportedly valued between $55m and $60m - and immediately prompted a response from a number of privacy groups. More

NetBase Nabs $18.1m for Global Expansion

Jun 19 2012

Social media intelligence specialist NetBase has secured an $18.1m investment for use in global expansion and enhancement of its services. More

Chiliad Names NLP Expert Turtle as Chief Scientist

Jun 19 2012

In the US, big data specialist Chliad has appointed natural language processing (NLP) expert Howard Turtle as Chief Scientist, to lead development of the firm's analytics capabilities. More

uberVU Hires Former Compete Exec as CMO

Jun 19 2012

Social media analysis firm uberVU has hired Kantar Media Compete's former General Manager Gregg Poulin as Chief Marketing Officer, with a remit to help the firm refine its customer acquisition and demand generation strategies while directing all marketing initiatives. More

Honomichl: Top 50 Firms See 5.1% US Growth in 2011

Jun 18 2012

The fifty largest research firms reported a 5.1% increase in US-based aggregated revenues to $9.2 billion in 2011, according to the 39th annual report by industry authority Jack Honomichl. More

Cello Buys Remainder of Face

Jun 18 2012

Global insight and marketing group Cello has acquired the remaining shares of co-creation agency Face, four years after first investing in it. More

Syncapse Buys Social Media Ad Tracker Clickable

Jun 18 2012

US-based Syncapse has acquired social media, search management and intelligence platform Clickable. Terms of the deal were not disclosed. More

PeekYou Launches Social Media Profiler

Jun 18 2012

Social media content analysis platform PeekYou has launched a tool called PeekAnalytics, which builds social media profiles of Tweeters, identifying their content from more than sixty social media sites and 'every major blog'; then aggregates the resulting profiles before producing audience metrics. More

Satmetrix Launches Sentiment Tool

Jun 15 2012

Customer loyalty software firm Satmetrix has launched a tool called SparkScore, which benchmarks brands' social media sentiment using customer satisfaction measure Net Promoter. More

CatchFree Buys Micro-Survey Platform KISSinsights

Jun 15 2012

App feedback service CatchFree has acquired micro-surveying platform KISSinsights from its developer KISSmetrics. Terms of the deal were not disclosed. More

Toluna Adds In-depth Survey Capability to Mobile App

Jun 15 2012

Panel and research technology provider Toluna has updated its mobile app to enable members of its research community to participate in in-depth 'traditional' surveys. More

Cambodian Office and Partner for TNS

Jun 15 2012

TNS has opened its first office in Cambodia, through a partnership with local market and social research firm MSD, which has a network of locations across the country. More

Influx of Top Brass at Op4G

Jun 15 2012

US-based charity-focused panel specialist Op4G (Opinions For Good) has appointed Frank Nappo as President and CEO, and Chris Stearns as CTO; and hired former Toluna execs Frank Hayden - as COO - and Archie Ignacio, as North American VP of Client Services. More

Mancx Opens US Headquarters as More Funds Arrive

Jun 15 2012

Stockholm-based information exchange Mancx has secured $1.65m in financing, which it will use to expand its paid business Q&A community through social networks such as LinkedIn and Viadeo. The firm has also opened US headquarters in San Francisco, CA. More

Constant Contact Buys Local Business Info Platform

Jun 14 2012

Internet marketing firm Constant Contact has acquired SinglePlatform, a service providing local business information to a network of more than 200 million consumers, for an initial sum of around $65m in cash. More

Nielsen Rolls Out Hybrid VideoCensus Tool

Jun 14 2012

Nielsen has launched a 'hybrid' version of its online video measurement methodology, to track how people consume and engage with online video content from all locations, including mobile devices. More

Cobalt Sky Buys Corner of Shed

Jun 14 2012

London-based research technology firm Cobalt Sky has taken a 25% stake in Discovery Group's online qual research tool The Thinking Shed, which has now been spun off into a separate limited company. More

WPP Bids for Media Intelligence Firm Press Index

Jun 14 2012

WPP is in talks to acquire a stake in media monitoring and analysis specialist Press Index, in a deal which would involve buying 87% of the outstanding shares in the company from its founders and other sellers. More

Majestic to Offer Vision Critical Tools across Asia

Jun 14 2012

Research group Majestic MRSS has signed a deal to become a 'certified partner' for panel and research technology specialist Vision Critical, and will offer its suite of tools and Sparq benchmarking software to clients across Asia. More

UK's Beyond Analysis Expands to US

Jun 14 2012

UK-based behavioral insights firm Beyond Analysis has opened an office in the US, led by Hunter Albright, who has been appointed CEO for North America and Global Head of Consulting. More

PR Newswire Unveils Targeting and Monitoring Platform

Jun 14 2012

Marcoms specialist PR Newswire has launched a new tool called Agility, which offers media monitoring, media targeting and real-time engagement tools with content distribution capabilities, though a single dashboard. More

WPP Shareholders Reject CEO Pay Hike

Jun 13 2012

WPP shareholders have voted against a proposed 60% increase in CEO Sir Martin Sorrell's pay package. Separately, WPP says its Consumer Insight arm has been 'stable' in the first four months of 2012, with a 3.3% revenue rise adding to the group's £3.2 billion turnover. More

Arbitron Sues over Unauthorized Data Use

Jun 13 2012

In the US, radio ratings giant Arbitron is suing media rep firm McGavren Guild and radio station owner Longport Media, claiming an undercover operation proved that they used its data illegally. More

Creston's Insight Arm Reports 7% Drop in Revenue

Jun 13 2012

The Insight division of UK-based Creston has reported a 7% drop in revenue to £13.8m for the year ended 31 March 2012, compared with £14.8m in 2011. During the period, headline pre-tax profit was almost halved from a year ago at £2.1m, down from £4.1m. More

Nielsen Cuts Full Year 2012 Guidance

Jun 13 2012

Nielsen has revised its full year 2012 revenue guidance downwards, following what it describes as 'changes to operating conditions' in its Buy consumer purchase behavior division outside the US. The company is now expecting constant current revenue growth of 5% to 6% for the full year. More

US Firm Accused of Data Breach Pays $800k

Jun 13 2012

US data broker Spokeo has paid $800k to settle Federal Trade Commission (FTC) charges that it sold consumer profiles gathered from the web and from social media data, without first taking the legal steps required to protect the individuals concerned. More

Irish and Bulgarian MR Associations Join efamro

Jun 12 2012

MR bodies AIMRO (the Association of Irish Market Research Organisations) and BAMOR (Bulgarian Association of Marketing and Opinion Researchers) are the latest to join the European Research Federation (efamro). More

Partners Link Voter and Consumer Data

Jun 12 2012

In the US, Scarborough Research is adding nationwide voter data from political data provider TargetSmart Communications to its own consumer database, to enable agencies, politicians and lobbyists to examine consumer behavior relevant to specific election issues. More

Komli Raises $39m for Online Audience Tools

Jun 12 2012

Mumbai-based online ad network and audience measurement provider Komli Media has raised $39m, which it will invest in its core technology platforms and use to expand its presence across the APAC region. More

Police Tap IBM Predictive Tools for Crime Prevention

Jun 12 2012

In the US, Charleston Police Department (CPD) is using IBM Predictive Analytics to help officers accurately evaluate and forecast crime patterns. More

Gigya Gets $15.3m to Drive Social Media Insights

Jun 12 2012

Infrastructure provider Gigya, which has offices in the US, Israel and UK, has secured $15.3m in funding, which it will use to expand its suite of products. More

Kantar Media Compete Names Kimelfeld CRO

Jun 12 2012

In the US, online behavioural measurement firm Kantar Media Compete has appointed former MediaVest digital research specialist Dr Yaakov Kimelfeld as its new Chief Research Officer (CRO), succeeding John Bremer who left the company last year. More

Umbel Hires Media Research Veteran Evans

Jun 12 2012

US digital audience measurement company Umbel has appointed media research veteran Dr Thomas Evans as Chief Research Officer (CRO), overseeing all the firm's research activities and methodological development. More

Acxiom Appoints Christian Peck as UK MD

Jun 12 2012

Marketing technology and services firm Acxiom has appointed online media specialist Christian Peck as Vice President and Managing Director for its UK arm, with responsibility for product, sales, delivery and all operations across the country. More

Reed Sells Entertainment Specialist MarketCast

Jun 11 2012

LA-based entertainment research provider MarketCast has been acquired from owners Reed Business Information (RBI) by a private equity firm, Shamrock Capital Growth Fund III, for an undisclosed sum. More

Ipsos OTX MediaCT Loses Friend

Jun 11 2012

Bruce Friend has resigned from his role as President of Ipsos OTX MediaCT and will leave the company after ten years, to return to the client side or work in a smaller provider company. More

SPA Future Thinking Launches French Joint Venture

Jun 11 2012

UK-based researcher SPA Future Thinking is in 'final negotiations' to form a joint venture with French customer relationship specialist Groupe Acticall. The JV will be launched as Future Thinking France and be led by Stéphane Marder, previously Managing Director of French agency LH2. More

Delve Hires Balden to Expand Online Operation

Jun 11 2012

In the US, full service agency Delve Marketing Research has announced plans to expand its online data collection and panel capabilities and has recruited Wally Balden as Managing Director of the online division. He joins from CPG specialist InsightsNow. More

Rentrak Grows Measurement Business, Launches Chinese JV

Jun 8 2012

Multi-screen measurement firm Rentrak Corporation has announced a joint venture to measure audiences in the People's Republic of China; and has released Q4 and full-year results showing continued rapid growth in its Advanced Media and Information (AMI) business. More

Man Questioned over Missing US Researcher

Jun 8 2012

Police in Chesterfield, Virginia, USA have searched the car and appartment of a man connected with missing Research Director Leyla Namiranian, but not yet made an arrest. Earlier, officers found two of her cell phones on different roads nearby. More

VivaKi Partners with Russian Portal for Ad Targeting

Jun 8 2012

Russian search engine Yandex and Publicis-owned digital marketing agency VivaKi have today launched a new tool for targeting online display ads: Digital Eye. The new product is based on Yandex's proprietary Crypta software and will only be available to VivaKi clients in Russia. More

LA App Developer Accused of COPPA Violation

Jun 8 2012

Los Angeles-based app developer 24x7digital has been accused of collecting personal information from children and passing it to a third-party company without parental consent. New Jersey Attorney General Jeffrey Chiesa filed a suit this week alleging a breach of the country's COPPA laws. More

Kantar Media Hires New Swiss MD

Jun 8 2012

Kantar has today announced the appointment of Matthias Hartl as Managing Director of Kantar Media Audiences Switzerland, based in Bern and reporting to Regional Director Eitan Kassif. More

Cross-Tab Debuts Tracking Optimiser

Jun 8 2012

MR outsourcing and analytics provider Cross-Tab has launched a solution to help researchers enhance the value of their tracking studies. Tracking Optimiser combines subject matter experts with new technology and the firm's established quality processes. More

Truven Emerges from Thomson Reuters Sale

Jun 7 2012

Thomson Reuters has completed the $1.25 billion sale of its healthcare data, analytics and performance benchmarking arm to private equity firm Veritas Capital, which has renamed the business Truven Health Analytics. More

Project Buys Word-of-Mouth Agency Affinitive

Jun 7 2012

In the US, marketing agency network Project: WorldWide has acquired Affinitive, which develops customer communities and insights panels and offers social media audits. Terms of the deal were not disclosed. More

GfK MRI and Keller Fay to Link WOM to Media Audiences

Jun 7 2012

Magazine ratings provider GfK MRI and word-of-mouth consulting firm Keller Fay Group have combined data from their syndicated research databases to form a new product called TalkTrack/GfK MRI Data Fusion. More

Shoutlet Secures $15m to Grow Social Media Platform

Jun 7 2012

Social media platform Shoutlet - which enables users to create, publish and measure promotions on Facebook, Twitter and YouTube - has raised $15m in Series C funding, which it will use to accelerate product development and increase staff numbers. More

Myers Crosses Pond to Lead Ipsos Marketing in UK

Jun 7 2012

Ipsos MORI has transferred Rob Myers from his role as President of Marketing in the US, to the post of Managing Director for Ipsos Marketing in the UK. He replaces Susan Malcolm who is relocating to Australia for personal reasons. More

Verint Swings from Loss to Profit in First Quarter

Jun 7 2012

New York-based speech and text analytics specialist Verint has reported net profit of $6.3m for the first fiscal quarter of 2012, compared with a net loss of $3.7m a year earlier; helped mainly by a 12% increase in revenue to $196.6m. More

Arbitron Hires Former Nielsen Exec for Mobile Push

Jun 7 2012

Radio ratings giant Arbitron has appointed former Nielsen exec Derrik Dennis as Director of Sales for its mobile measurement solutions, which include the syndicated Arbitron Mobile Trends Panels. More

Oracle to Buy Social Media Analyst

Jun 6 2012

US-based software giant Oracle is to acquire social media intelligence provider Collective Intellect, which helps users monitor, understand and respond to consumer conversations on social media. Terms of the deal were not disclosed. More

ICM's Wisdom Index to Predict Poll Results

Jun 6 2012

In the UK, Creston Group company ICM has introduced a new online methodology for predicting election results, the Wisdom Index, which it is running for the Sunday Telegraph. More

Bizo Debuts DIY Retargeting Solution

Jun 6 2012

Business audience targeting specialist Bizo has introduced a DIY retargeting solution, to enable companies to tailor display ads to those people who have already visited their web site, but have failed to take action while there. More

Publicis' Spark Hires Youth Research Specialist

Jun 6 2012

Publicis-owned full-service media agency Spark has appointed youth research specialist Scott Hess for the new role of SVP / Human Intelligence and Research, charged with boosting the 'emotional relevance and effectiveness' of the firm's research practice. More

ividence Raises $4m for US Email Targeting

Jun 6 2012

Paris-based ividence - whose platform uses behavioral data to deliver targeted e-mail ad campaigns - has raised $4m in a series B round of funding, earmarked for expanding its infrastructure in the US and fuelling company growth. More

Adlucent Debuts Shopping Analytics Tool

Jun 6 2012

US marketing technology and analytics firm Adlucent has launched an intent-based Shopping Analytics tool, to help retailers optimize their customer acquisition strategies by customer segment, while also improving their inventory planning and merchandising functions. More

Nunwood Re-launches Business with CEM Focus

Jun 1 2012

Nunwood has re-launched its UK, US, Australian and New Zealand businesses with a new model which focuses on 'insight-powered customer experience management' (CEM). More

Diffbot Gets Funds for Content Analysis Technology

Jun 1 2012

US-based Diffbot - whose technology enables users to analyze, extract and enhance web content - has secured a $2m investment which it will use to fund its expansion plans. More

Phorm to Raise £20m for Stake in China Subsidiary

Jun 1 2012

Behavioural ad tech company Phorm is planning to raise £20m in return for a 20% equity stake in its new operating subsidiary in China. The firm has also announced its intention to relocate its holding company from Delaware in the US, to Singapore. More

smartDIGITAL Lands $2.7m for Interactive Kiosks

Jun 1 2012

US-based kiosk firm smartDIGITAL has raised $2.7m in Series A funding, which it plans to use to expand its presence in Chicago with the launch of a new product line. The company makes interactive display units that store and analyse consumer behavioral data. More

Research Now Adds Mosaic US Census Data

Jun 1 2012

Online sampling and data collection firm Research Now has integrated Experian's latest Mosaic USA consumer lifestyle segmentation data - some of it drawn from the 2010 census - into its US research panels. More

Facts International Lifts Two from Lake

Jun 1 2012

In the UK, telephone research specialist Facts International has appointed former Lake Market Research execs Sharon Greenslade and Adam Wyles as Project Directors in its Client Services team, with a remit to further develop digital fieldwork capability. More

Cint Hires Former Cobalt Sky Exec Allan Shaw

Jun 1 2012

Access panel provider Cint has appointed former Cobalt Sky exec Allan Shaw as Senior Account Manager in the UK, to drive new business across the PR, media and advertising sectors. More

UK Agencies Forecasting Higher Revenues

May 31 2012

Britain's market researchers are forecasting higher revenues for the next 12 months, according to the latest RSM 'State of the Industry' survey. More

KBM Group Buys Predictys

May 31 2012

WPP's data-driven customer insights specialist KBM Group has agreed to acquire Predictys, a company specialising in digital data and campaign technology. Terms of the deal were not disclosed. More

Sampson is New CEO of TV Measurement Body BARB

May 31 2012

Former ICM Group Chairman Justin Sampson has been appointed as CEO of UK television measurement body BARB, succeeding Bjarne Thelin who announced his resignation in February after nine years in the role. More

Socialbakers Adds YouTube Analytics

May 31 2012

Social media monitoring firm Socialbakers has expanded its Analytics PRO technology to enable users to measure their performance across YouTube, as well as Facebook and Twitter. More

Nielsen Veteran Jed Meyer Joins OMG's Annalect

May 31 2012

In the US, Annalect, the data and analytics business of Omnicom Media Group (OMG) has appointed Nielsen veteran Jed Meyer in the new role of US Director of Research, based in New York. More

Federated Sample Hires Former Greenfield MD

May 30 2012

US-based Federated Sample has appointed former Greenfield Online MD Andy Ellis as Senior Vice President for Corporate Development. More

Obituary: Janet Harkness

May 30 2012

Janet Harkness, Director of the Gallup Research Center and a leading figure in the development of cross-cultural research methods, died on Monday in Germany at the age of 63. More

eDataSource Buys Boxbe to Extend Email Analytics

May 30 2012

New York-based e-mail intelligence specialist eDataSource has acquired inbox watchdog Boxbe. Terms of the deal were not disclosed. More

Effective Measure Rolls Out MENA Mobile Service

May 30 2012

Digital audience specialist Effective Measure is launching a service in the MENA region (Middle East North Africa), combining online polls and data from tagged web sites to provide insights on mobile consumption and purchase activities. More

4insight Offers Channel Islands' First Viewing Studios

May 30 2012

Researchers Dorothy and Ray Parker have set up a new marketing research and competitor intelligence company called 4insight in St Helier, Jersey, which offers what they claim to be the Channel Islands' first professional viewing studios. More

HCD in Biometrics Partnership

May 30 2012

In the US, the Missouri School of Journalism has partnered with HCD Research to conduct studies combining biometric and eye tracking measures to further understanding of consumer choices. More

Mobile Research Labs Buys US Firm

May 29 2012

Israeli measurement technology firm Mobile Research Labs Ltd. (MRL) has acquired US-based media monitoring firm Mediaguide, Inc. Terms of the deal were not disclosed. More

WPP Invests More in TV Analytics Firm Ace Metrix

May 29 2012

Real-time television analytics firm Ace Metrix has raised $8 million from investors including WPP, and says it will use the funds for expansion and product development. More

Simon Godfrey Steps Down at BrainJuicer

May 29 2012

In the UK, leading edge research firm BrainJuicer has announced that Simon Godfrey intends to retire from the company's board of directors at the end of September this year. He will be replaced by Graham Blashill, who joins from a career with Imperial Tobacco. More

Grooveshark Launches Free Music Insight Tool

May 29 2012

In the US, on-demand music streaming and discovery service Grooveshark has launched Beluga, a free music information tool. Beluga delivers insight by combining in-house market research with Grooveshark's user database. More

Partners Aim to Give Big Data High Impact

May 29 2012

Big data analytics firm Kognitio has announced a partnership with data visualisation specialist Advanced Visual Systems, to open up advanced business intelligence, predictive analytics and next-generation decision support systems to corporate and OEM end-users. More

Bazaarvoice Buys Competitor for $152m

May 28 2012

Austin, TX-based online conversation specialist Bazaarvoice is to acquire San Francisco-based PowerReviews, which provides a social media platform for ratings and reviews, for around $152m in cash and stock. More

New UK Agency RSVP Launches

May 28 2012

In the UK, MR veterans Hashim Emadi and Steve Elliott have launched a new company, RSVP Research, which will use a 'virtual office' setup to offer clients fast turnaround and low cost work. More

Kantar Worldpanel Starts China Mobile Panel

May 28 2012

Kantar Worldpanel ComTech is launching what it bills as 'the first continuous panel to gather representative mobile phone data in China'. More

Data Protection Update: Cookies and Statistical Data

May 28 2012

The UK's ICO (Information Commissioners Office) has apparently made significant last-minute relaxations in its guidance regarding changes to the new EU cookie law. Separately, ESOMAR and EFAMRO have attended meetings of the Council of Europe regarding EU data protection plans. More

Facebook Buys UX Firm Bolt Peters

May 25 2012

Facebook has bought out San Francisco-based user experience research and design firm Bolt Peters (BP). Survey intercept provider Ethnio will step out from under the BP wing as an independent company, while some or all the remaining BP staff will join the social media giant's own design team. More

Yahoo! Aims to 'Redefine Searching and Browsing'

May 25 2012

Yahoo! has launched a new search app and browser plug-in, Axis, geared to use on mobile devices and delivering results as a scrollable string of web page preview thumbnails or text boxes. More

Wipro Partners with Predictive Analytics Firm

May 25 2012

European predictive analytics software provider Quiterian has signed a global deal with Indian IT giant Wipro, whose clients will be offered Quiterian's solutions. More

GfK Adds Marketing Science Clout

May 24 2012

GfK has announced two senior marketing science appointments which it says 'sharpen its focus on rigorous yet innovative analytics'. Knowledge Networks' Ellen Veccia become Chief Marketing Science Officer while Mike Conklin has rejoined from MarketTools as EVP of Marketing Science. More

MEC Launches Multimedia Campaign Tool

May 24 2012

In the US, WPP subsidiary MEC has announced the launch of Crossmedia, a new proprietary tool for optimizing multimedia campaign sales. The product is based on the work of the company's Analytics and Insights (A&I) practice. More

Sense Networks Launches Mobile Location Tools

May 24 2012

In the US, location-based data specialist Sense Networks has launched two new predictive location products, AdMatch and AudienceSense, for use in mobile advertising awareness studies including profiling, analysis and targeting. More

Komli Promotes Reid to Australian MD

May 24 2012

India-based digital advertising and technology firm Komli Media is promoting former ViziSense boss Andrew Reid to Managing Director of its Australian business, replacing ad man Andrew Lockwood who is taking 'an extended break' but may return later in an advisory capacity. More

GfK Forms Brand and Customer Experience Practice

May 23 2012

GfK is integrating elements of its brand, communication, satisfaction and loyalty research into a new global practice, Brand and Customer Experience, and has appointed Helen Zeitoun to head it up. More

Comcast Spotlight Launches Cross Platform Product

May 23 2012

In the US, comms giant Comcast has formed CM 360, a new business unit specializing in cross platform advertising and targeting, within its Spotlight advertising sales division. Andrew Ward will lead it as Group Vice President. More

Nielsen Partners with Comcast for Mobile C3

May 23 2012

In the US, cable TV and Internet provider Comcast has partnered with Nielsen to test ratings measurement on portable devices such as iPads, tablets and mobile phones - currently a gap in the research giant's 3-day playback ratings offer (C3). More

Rentrak and MasterCard in Data Deal

May 23 2012

Multi-screen measurement firm Rentrak Corporation has agreed a deal with MasterCard, combining the former's TV Essentials viewing data from US homes with the latter's consumer trends insights derived from billions of payment transactions. More

MARSC Launches Community Solution

May 23 2012

In Surrey, UK, sampling and panel management software provider MARSC Ltd has announced an online community solution, which combines a panellist interface with a fully featured content management system. More

Bovitz Buys Mobile Expert Resolve

May 22 2012

In the US, design-driven research and strategy firm Bovitz has acquired Resolve Market Research, a specialist in assessing the impact of digital media on consumers and audiences. More

Muffled Yell Plans Name Change

May 22 2012

UK Yellow Pages owner Yell has announced it is to rebrand as 'hibu'. Also this week, the company has reported a significant decline in revenues and the departure of Group Chief Marketing Officer Jenny Ashmore after just seven months. More

New Chief Exec for South African MR Association

May 22 2012

South Africa's professional research body SAMRA has appointed a new CEO, Leonie Vorster. In addition to serving as MD of Evolutions Research Solutions, she is a former SAMRA chair and council member. More

Catalina Launches Multi-Channel Targeting Solution

May 22 2012

Point-of-sale data giant Catalina Marketing Corporation has announced the launch of BuyerVision, a new purchase-based targeting solution for CPG advertisers. More

Epocrates Takes the Oath

May 22 2012

Recent formed standards and guidelines partnership The Trust Alliance has been joined by online US physician network Epocrates. More

Bango Plans to Raise £3.25m

May 22 2012

UK-based mobile web payments and analytics company Bango has announced plans to raise £3.25m from institutional investors to fund growth in the US, and strengthen its team and customer base. The move still requires shareholder approval. More

BDRC Buys Retail Researcher ESA

May 21 2012

In the UK, BDRC Group has acquired retail specialist ESA Market Research Ltd, for an undisclosed sum. More

Baltic Boost for efamro

May 21 2012

Polish MR association OFBOR and Lithuanian body LRSTA have joined European research federation efamro. More

Experian Buys Data-Driven Campaign Solutions Firm

May 21 2012

Database giant Experian has bought US multi-channel campaign management software firm Conversen Inc for an undisclosed sum. More

Decipher Adds Mobile Reporting to Beacon Platform

May 21 2012

US-based Decipher has enhanced its DIY survey software Beacon with a mobile field reporting function, allowing users customized access to their data while they are on the move. More

AvantLink to Offer Online Path-to-Purchase Insight

May 21 2012

Online retail affiliate network AvantLink is to launch its proprietary SaaS web analytics platform AvantMetrics as a standalone product. More

Yahoo! Unveils Targeting Solution

May 18 2012

Yahoo! has announced the release of online ad solution Genome, which combines its own data and that of its interclick subsidiary with advertisers' own stats for a 'next generation' audience targeting solution. More

New Global Research Body Sets Out Programme

May 18 2012

GRBN, the recently launched international community of research federations, has apportioned its activities for 2012-13 between member regions, following meetings in London and Miami attended by representatives of national associations in 17 countries. More

LivePerson Buy Brings in Analytics Talent and Tech

May 18 2012

Real-time online solutions firm LivePerson, Inc. has agreed to acquire technology and intellectual property assets of Israel-based start-up, Amadesa, Ltd. in an all cash transaction scheduled to close later in the second quarter. More

Twitter Joins Push for 'Do Not Track'

May 18 2012

Twitter has announced its support for the US FTC's Do Not Track initiative, which restricts how third parties collect and store data about browsing behavior. More

BBN Launches 'First' B2B Listening Tool

May 18 2012

Business-to-business digital marketing solution provider BBN Networks has released what it describes as 'the first social listening tool specifically developed for B2B brand-builders'. More

Arbitron Expands Indian Site

May 18 2012

Radio ratings provider Arbitron has expanded its operations in Kochi, India, with the opening of a new 20,000 sq ft facility. More

Senior Appointments at River Research

May 18 2012

UK-based River Research has appointed Tom Skilbeck as Head of Online Communities, and promoted Zoe Best to Research Director, heading up its Brand Strategy and Innovation offer. Spencer Gray also joins as Head of Audio Visual, bringing high-end video production in-house. More

Decision Resources Group Bought for $635m

May 17 2012

Mumbai, India-based pharmaceutical product manufacturer Piramal Healthcare is to acquire US-based pharma research firm Decision Resources Group (DRG) for around $635m. More

Ipsos and Gemius Win Hungarian Audience Contract

May 17 2012

Ipsos and digital research agency Gemius have been re-appointed as official providers of Internet audiences measurement in Hungary. The four-year contract starts in January 2013 and will for the first time include mobile audience insights (gemiusMobile) and online video data (gemiusStream). More

Fizziology Unveils TV / Social Media Measure

May 17 2012

Social media research firm Fizziology has introduced a new tool called SocialDensity, to measure the social media impact of TV programs. More

App47 Raises Funds for Analytics Platform

May 17 2012

US-based app performance analytics provider App47 has completed a $750k second round of funding from a group of investors which includes Sid Banerjee, the co-founder and CEO of text analytics firm Clarabridge. More

mBLAST Relocates to Boston Metro

May 17 2012

Media monitoring and analytics specialist mBLAST has relocated its US headquarters from Atlanta, GA to Cambridge, MA, consolidating its operations in the Greater Boston area. More

iPerceptions Debuts Web Visitor 'Comment Cards'

May 17 2012

Canadian customer analytics specialist iPerceptions has introduced a new tool to help clients analyze and act on all types of online customer feedback, including suggestions, criticism or praise on any issue. More

PeopleBrowsr Rolls Out Social 'Kred' Identifier

May 17 2012

San Francisco-based PeopleBrowsr has launched a new tool called Kred API, which promises to help marketers to identify, analyse and engage the most influential people across social media. More

Swallen Becomes CRO of Kantar Media Intelligence

May 17 2012

Jon Swallen has been promoted to the position of Chief Research Officer of Kantar Media Intelligence North America, in which he will lead the development of measurement methods for online video, social media and mobile advertising, while also spearheading data integration programs. More

Chime Buys Control of Healthcare Data Firm HWL

May 16 2012

UK marcoms group Chime Communications has acquired a 51% share in Harvey Walsh Limited (HWL), a company which provides market access and data services to the pharmaceutical industry and the NHS. Chime has paid an initial consideration of £2.19m for the stake. More

Fanning Takes CEO Role at SSI

May 16 2012

Kees de Jong, the CEO of data collection and sampling solutions specialist SSI, has moved to the role of Vice Chairman of the Board of Directors. He has been replaced by Chris Fanning, who joined the firm in February as President and COO. More

DIY Survey and Benchmarking Tool Launches in Aus

May 16 2012

In Australia, marketer Jonah Cacioppe and software engineer Mike Kruger have launched a DIY survey app called Floq, which enables users to gather feedback from web-based surveys and benchmark results against companies in similar sectors. More

Qualtrics Scoops $70m to Expand Beyond MR

May 16 2012

US-based Qualtrics, which provides software for DIY data collection and analysis, has received a $70m investment from venture capital firms Accel Partners and Sequoia Capital. The funds will be used to expand its SaaS products 'beyond market research'. More

CMI Hires Ipsos' Kocher to Lead Analytics

May 16 2012

In the US, full service agency CMI has appointed former Ipsos marketing sciences leader Ryan Kocher as Vice President of Analytics, in charge of its analytical sciences team and overseeing all analytic services. More

Facebook Insight Platform Prosodic Raises $1.4m

May 16 2012

In the US, predictive analytics specialist Prosodic has raised $1.4m in seed funding to roll out its social performance platform, which contains data for more than 330 million Facebook Page Likes. More

EyeTrackShop Raises $3m to Speed Global Expansion

May 16 2012

Swedish firm EyeTrackShop has closed a $3m funding round, which it will use to accelerate its international expansion plans. More

Good Q1 Growth for GfK

May 15 2012

GfK has reported an 11.3% increase in sales to EUR 345.1m for the first three months of 2012, with organic growth of 4.9%. Adjusted operating income rose 10.2% to EUR 33.5m. The firm says its new 'Own the Future' corporate strategy has contributed to the healthy figures. More

Symphony Buys Source, Forms Health Division

May 15 2012

Private equity firm Symphony Technology Group (STG) has acquired patient and physician data provider Source Healthcare Analytics; and will combine it with its existing pharma offer to form a new division called Symphony Health Solutions. Terms of the deal were not disclosed. More

Neodata Buy Combines Content Specialists

May 15 2012

Italy-based audience analysis specialist Neodata Group has acquired Newscurve, a Serbian firm which provides web analytics to bloggers, editors and publishers to enable them to measure the effectiveness of their content. Terms of the deal were not disclosed. More

Passenger Expands to Japan via Rakuten Partnership

May 15 2012

US-based online community provider Passenger has entered the Japanese market through a partnership with online survey and panel provider Rakuten Research, which is headquartered in Tokyo. More

Seed Funds for Visual Analytics Firm

May 15 2012

US-based Curalate, which offers a monitoring and analytics platform for socially curated sites, including photo sharing web site Pinterest, has launched with $750k in seed funding. More

Cobalt Sky and John McConnell Launch Analytics Service

May 14 2012

London-based research technology firm Cobalt Sky has partnered with Applied Insights co-founder John McConnell to roll out a new statistics-based analytics service. More

Dipsticks Research Promotes Four

May 14 2012

North of England-based Dipsticks Research has promoted Andreas Thorslund to the post of Head of Brand and Communications Research. Three other members of staff have also been promoted. More

Added Value Cheskin Brings in Off-Line Hispanics

May 14 2012

In the US, WPP-owned insights and innovation consultancy Added Value Cheskin has adapted its online qual platform AV-id to widen its coverage of the US Hispanic market. More

Radius Global Adds Choice Modeling Service

May 14 2012

US-based Radius Global Market Research has launched a new menu-based choice modeling technique, offering clients insights into those customers who select a group of products or services from a menu of options. More

Nunwood Buys US Training and Change Consultancy

May 11 2012

UK-based insight agency Nunwood has announced the acquisition of California-based training and change management consultancy Retention Specialists Inc. Nunwood already has US offices in Los Angeles and New York. More

Money for Film Buzz Firm

May 11 2012

Berlin-based Moviepilot, which gathers information and online 'buzz' for early-stage input to movie promotion, has raised $7m in a Series B funding round. More

Nielsen 'Plans Overhaul' of Meter Technology

May 11 2012

Nielsen has written to inform clients it is developing a range of new audience meters and digital tracking codes, for possible deployment in or after 2004. More

Transatlantic Handshake for Analytics Firms

May 11 2012

UK-based customer intelligence technology supplier iJento has partnered with US full-service digital measurement group Keystone Solutions to offer clients enhanced web analytics with multichannel capabilities, and detailed visitor-level analysis for use in segmentation and personalization. More

Umbel Hires Ex-Starcom Exec

May 11 2012

In the US, audience measurement start-up Umbel has appointed Starcom Associate Media Director Amy Bickers as its Director of Agency Solutions. More

New Unilever Lab to Simulate Small Indian Stores

May 10 2012

In Mumbai, consumer goods giant Unilever has set up its first Indian Customer Insight and Innovation Centre to study how consumers shop for FMCG products. More

ISG Back in the Black

May 10 2012

US-based Information Services Group (ISG) has announced impressive results for the quarter ended March 31, 2012, with revenues up 15% at constant currencies to $46.3m. More

New UK Firm Partners to Sell Reporting Tool

May 10 2012

In the UK Alki Manias, a veteran of firms including GfK Roper and YouGov, has launched a new consultancy, Alkman. The firm will partner with research software provider Gamma Associates to launch a new automated reporting tool called mTABView. More

Funds for Online Analytics Firm Mixpanel

May 10 2012

Web site analytics firm Mixpanel, which is currently focused on building tools for mobile measurement, has raised $10m in a first institutional round of investment. More

Roy Morgan Partners with Trade Assoc for Retail Insight

May 10 2012

In Australia, Roy Morgan Research has announced a partnership with local trade body the Australian Retailers Association (ARA) with an eye to using their complementary experience to provide clients with insight on the retail process. More

Dun and Bradstreet Launches Updated D&B360

May 10 2012

In the US, commercial information company Dun and Bradstreet (D&B) has announced enhancements to its sales, marketing and research database D&B360. The new functionality will both increase overall data content and assist with systematic maintenance. More

NZ Election Polls Under the Microscope

May 9 2012

New Zealand's research and media communities have begun discussions over the way election polls are conducted and the influence they exert over voting, with a public forum held at the country's Parliament this evening. More

Mobile Boom Speeds Confirmit Growth

May 9 2012

Online research software provider Confirmit has reported a buoyant first quarter for the year with more than $15m in revenues, and strong growth in mobile solutions following its acquisition of Techneos. More

Nielsen CRE Study Aims to Improve Diary Samples

May 9 2012

Nielsen funded client think tank the Council for Research Excellence (CRE) is to conduct a three-market study of response bias in address-based audience samples, with the aim of improving diary-based TV-audience measurement. More

Turn and eXelate Combine for Large Scale Targeting

May 9 2012

Customer insight software firm Turn has partnered with analytics specialist eXelate to integrate the latter's consumer purchasing data with the former's audience targeting platform. More

e-Rewards Buys iPinion

May 8 2012

Research Now owner e-Rewards, Inc. has reached an agreement to acquire mobile research specialist iPinion, LLC, which will be rebranded as 'Research Now Mobile'. More

comScore Launches Mobile Metrix 2.0

May 8 2012

In the US, digital measurement specialist comScore has launched Mobile Metrix 2.0, which brings the company's existing online Unified Digital Measurement (UDM) system to smartphones. More

Launch of NielsenLAB in Singapore

May 8 2012

In Singapore, Nielsen has launched an Asian 'innovation hub' incorporating divisions for neuroscience (NeuroLAB), virtual, mobile and eye-tracking technologies (ShopperLAB) and market measurement and consumer information (MSciLAB). More

New Panel for US Mothers

May 8 2012

Guildford, UK-based custom panel provider EasyInsites has teamed up with Mom365, the US sister company of the UK's Bounty Ltd, to launch a panel of new and expectant mothers. More

Microsoft Hires Yahoo! Researchers for New NYC Lab

May 4 2012

Microsoft Research - which focuses on the application of advanced computing tools to the social sciences - is opening a new lab in Manhattan, where it has employed fourteen former Yahoo! researchers. More

Cisco to Buy Analysis Software Firm Truviso

May 4 2012

Networking giant Cisco has announced its intention to buy data analysis software firm Truviso, as part of its drive to offer clients enhanced real-time data analytics. Terms of the deal were not disclosed. More

Rudling Promoted to MD at Marketing Sciences

May 4 2012

UK-based qual and quant agency Marketing Sciences has promoted Jane Rudling to the position of Managing Director, replacing Keith Bates who takes on the role of Executive Chairman. More

BI Provider Birst Raises $26m

May 4 2012

Business analytics provider Birst has secured $26m in financing, which it will use to further accelerate growth, focusing on innovation and product development, while also expanding into new markets. More

Steep Revenue Rise for MicroStrategy

May 4 2012

US-based MicroStrategy - which provides business, mobile and social intelligence applications - has reported a 19% increase in first quarter revenues to $145.1m from $122.0m in the prior year period. More

Twitter Analyst Percollate Launches

May 4 2012

In Cambridge, UK, software developer Chris Arnold has officially launched a new company, Percollate, which offers a social media analysis tool for sourcing relevant Twitter audiences. More

Losses Cut but Harris Revenue Tumbles Again

May 3 2012

Harris Interactive CEO Al Angrisani has reiterated his confidence in the firm's turnaround program, after reporting a drop in net loss to $300k for the three months ending 31st March, from $2.3m a year earlier. However, during the period, revenue fell 8% to $34.1m from $37.0m last year. More

IBM Buys Customer Behavior Specialist Tealeaf

May 3 2012

IBM has paid an undisclosed sum for customer behavior analyst Tealeaf Technology, an expert in the study of buying experiences across online and mobile devices. More

comScore Reports 18% Revenue Rise

May 3 2012

Digital measurement specialist comScore has reported an18% increase in revenue for Q1, to $62.3m. A $5.7m increase in operating costs meant a slight increase in net loss, up from $0.3m to $0.5m, although adjusted earnings rose strongly. More

DataSift Raises $7.2m and Moves Office

May 3 2012

Social media monitoring and analytics firm DataSift has secured $7.2m in a follow-on Series A round of funding from existing investors, which it plans to use to accelerate growth. Separately, the firm has moved into a new office in San Francisco's SOMA district. More

Tree Takes a Bough in Asia with IMImobile Partnership

May 3 2012

UK-based insight and analysis firm Tree has partnered with mobile data technology provider IMImobile, to offer a suite of customer insight solutions to mobile operators, brands and organisations across Asia. More

TRA Upgrade Links TV Scheduling and Purchase Data

May 3 2012

US firm TRA has added a new feature to its Media TRAnalytics platform, to enable users to plan TV media schedules based on actual consumer purchase data. More

GfK's Jim Timony Joins Phoenix Marketing

May 3 2012

GfK veteran Jim Timony has joined US research agency Phoenix Marketing International (PMI) as Vice President, working in the Converged Technology and Media sector from the firm's Horsham, PA and New York City offices. More

Teradata and Aprimo Buy Digital Marketer eCircle

May 2 2012

Big data analytics specialist Teradata and its marketing management firm Aprimo have acquired Munich-based digital marketing agency eCircle. Terms of the deal were not disclosed. More

Keynote Reports 27.5% Q2 Revenue Rise

May 2 2012

Internet and mobile monitoring specialist Keynote Systems has reported a 27.5% rise in second fiscal quarter revenue to $30.6m, from $24.1m in the prior year period. More

Facial Recognition Comes to Aussie Billboards

May 2 2012

Unilever-owned ice cream manufacturer Streets has launched what it claims is Australia's first facial recognition billboard, which it is using to promote its Magnum Infinity product. More

AdInsight Raises £1.6m in First Funding Round

May 2 2012

UK call tracking and web analytics firm AdInsight has secured £1.6m in its first round of venture capital funding. More

Arbitron Adds Tablets to UK Mobile Panel

May 2 2012

Ratings giant Arbitron has added tablet measurement to its new UK Mobile Trends Panel service, a meter-based measure of how consumers use their phones to surf the web, engage with social media and act on mobile advertising. More

BAM Strategy Opens UX Lab in Montreal

May 2 2012

Canadian digital marketing agency BAM Strategy has opened its own UX (user experience) Lab in Montreal, through which it will monitor and analyze users' reactions, expressions and behaviors while visiting web sites on a computer or mobile device. More

Canadian Stats Body 'Faces Huge Cuts'

May 1 2012

Canadian sources are suggesting that almost half the c.5,000 people working at the country's national information office, Statistics Canada, may be at risk of redundancy. More

OOH Specialist Launches Data Tool

May 1 2012

In Canada, Digital Out Of Home specialist Ayuda Media Systems has launched Zest, a package providing comprehensive local decision data for online buyers and sellers of outdoor inventory. A mobile app will enable buyers passing a billboard to view data for it and book it on the move. More

Farmer Joins The Modellers

May 1 2012

Omnicom advanced analytics and predictive modeling specialist The Modellers has hired veteran client and agency side researcher Kenneth Farmer as SVP Client Service, based in San Francisco and with a focus on the consumer electronics practice. More

More Cash for TV Ad Targeter

May 1 2012

Fast-growing NYC-based targeted TV ad company Simulmedia will shortly close a $6m funding round, bringing its total received to date to $27.25m. More

Partners to Track Customers Cross-Channel

May 1 2012

Customer intelligence technology supplier iJento has announced a global partnership with web analytics consultancy Semphonic, which will help clients track and understand both digital and multichannel customer behaviour. More

WPP Buys Into Automotive Data Firm Enprecis

Apr 30 2012

Kantar has paid around $1.2 million for a minority stake in online automotive customer feedback specialist Enprecis Inc. More

Webtrends Adds Heatmap Option

Apr 30 2012

Online analytics provider Webtrends has announced a Heatmaps service, available as an add-on capability for On Demand customers of its Analytics 10 platform. More

Creston Results 'In Line' with Guidance

Apr 30 2012

UK-based group Creston plc has issued a trading update for the year ended 31 March 2012. Like-for-like revenue increase is only 'marginal', although the reported figure is up 11% to £75m and the group says it has completed its programme of reducing operating costs. More

Strong Quarter for WPP - Less So for Insight

Apr 27 2012

WPP has reported first quarter revenues up 7.4% at constant currencies, to £2.39 bn. Organic revenue growth was 4.0%. However the consumer insight division once again lagged behind with revenues up 3.3% on a constant currency basis, or 1.3% excluding acquisitions. More

Metamarkets Raises $15m for 'Science-as-a-Service'

Apr 27 2012

In the US, big data analytics specialist Metamarkets has announced the completion of a $15m second round of funding including current investors IA Ventures and True Ventures and led by new investor Khosla Ventures. This brings capital raised to date to $23m. More

SimpleUsability Expands and Recruits

Apr 27 2012

In the UK, behavioural research and usability consultancy SimpleUsability has announced the addition of a new laboratory and observation room to its Leeds office, and the appointment of Steven Lilley as Head of Technology. More

Statistics Specialist solutions-2 Relocates in Belgium

Apr 27 2012

Belgian statistical analysis consultancy solutions-2 has re-located to new offices close to Ooidonk Castle in Bachte-Maria-Leerne, near Ghent. More

Precision Opinion Expands

Apr 27 2012

Las Vegas-based Precision Opinion has announced the addition of a hundred new CATI stations - its fourth expansion in four years. More

Synovate Integration Slows Ipsos Growth

Apr 26 2012

Ipsos has reported a 46% increase in first quarter revenues to EUR 379.9m, reflecting the addition of Synovate's business. However, it admits the need to integrate the two businesses has slowed expansion: volume of sales was down slightly on Q1 2011, and organic growth of just 2% is expected this year. More

IBM Boosts Big Data Analytics with Vivisimo Buy

Apr 26 2012

IBM has acquired Pittsburgh, PA-based Vivisimo, which provides software to help users access and analyze big data across their organisation. Financial terms of the deal were not disclosed. More

NRG Founder Sets Up Movie Research Agency in LA

Apr 26 2012

National Research Group (NRG) co-founder Catherine Paura has set up a new firm called Capstone Global Marketing and Research Group, with the aim of 'interpreting the tastes and behaviors of the 21st century entertainment consumer'. She is joined by her sister Angela, former NRG COO, in the new venture. More

Kantar Wins Belgian Internet Measurement Contract

Apr 26 2012

In Belgium, the Centre for Information on the Media (CIM) has awarded Kantar Media-owned TNS its new National Internet Measurement contract, with traffic from mobile devices and online TV viewing figures included for the first time. More

eworks Opens First UK Cinema Kiosk

Apr 26 2012

Entertainment Works (eworks) - a US firm which offers touch screen kiosk-based consumer research - has launched in the UK with the installation of a manned booth in Kingston's Odeon Theatre, through which it will gather cinema goers' opinions. More

US Firm Unveils Mobile/PC Focus Group Service

Apr 26 2012

US agency House of Marketing Research has introduced an online focus group service through which participants can share opinions, images, text, chat and video from both computers and mobile devices. More

Nielsen First Quarter Revenues Creep Up

Apr 25 2012

Nielsen has reported a 3% rise in revenue to $1.3 billion for the first quarter ended March 31. Growth was fairly even in its Buy consumer purchase behavior segment (up 2.7% to $800m)and its Watch media research division (up 2.6% to $480m). More

Thomson Reuters Finds Buyer for Healthcare Arm

Apr 25 2012

Information giant Thomson Reuters has sold its healthcare business to private equity firm Veritas Capital in a cash deal valued at $1.25 billion, following a ten-month search for a buyer. More

Cegedim Integrates NHS Prescribing Data

Apr 25 2012

Healthcare market research provider Cegedim Strategic Data (CSD) has integrated practice-level NHS GP prescribing data for England into its MultiView analysis software platform. More

More Big Money for Big Data

Apr 25 2012

In the US, big data analytics provider Terascala has closed a $14m Series B funding round, which it will use to expand its R&D, marketing and customer support, as well as to fuel international expansion. More

BuzzBack Partners for Eyetracking Innovations

Apr 25 2012

Web-based consumer researcher BuzzBack has partnered with Swedish eye tracking solutions firm MRC international, to offer new ways for marketers to evaluate their packaging and communications. More

eDigital Launches Text Analysis Solution

Apr 25 2012

UK-based eDigitalResearch has launched a service called the HUB Text Analysis solution, which sifts unstructured comments published online. More

IMS Health Buys Patient Tracking Firm DecisionView

Apr 24 2012

In the US, IMS Health has acquired San Francisco-based software firm DecisionView, which helps life sciences organizations plan and track patient enrollment for clinical trials around the world. Terms of the deal were not disclosed. More

Peer39 Sold to Digital Ad Specialist DG for $15.5m

Apr 24 2012

In the US, ad targeting group DG has acquired semantic ad technology specialist Peer39 for approximately $15.5m in cash and stock, a move it says will expand its online data offering and its real-time bidding strength. More

Publicis Buys UX Specialist Indigo Consulting

Apr 24 2012

Ad giant Publicis has acquired India-based digital marketing and technology agency Indigo Consulting, which offers a variety of services such as usability research and testing, search engine optimization, and social media marketing. Terms of the deal were not disclosed. More

Former Ipsos ASI Leader Anne Hedde Joins Schlesinger

Apr 24 2012

US-based data collection firm Schlesinger Associates has appointed Ipsos ASI's former Global President Anne Hedde as Managing Director of its online data collection arm, Schlesinger Interactive. More

InSites Grows Presence in Clerkenwell

Apr 24 2012

Belgian-based online specialist InSites Consulting has relocated its London operation to larger premises in the heart of Clerkenwell, following what it says has been a period of rapid growth. More

H+K Debuts 'Influence Point' Ad Targeting

Apr 24 2012

In the US, international comms consultancy Hill+Knowlton Strategies has launched a new service called 'Influence Point', to help clients serve personalized online ads directly to those individuals identified as 'influencers'. More

DataPop Secures $7m for Ad Tailoring Solution

Apr 24 2012

DataPop - a US-based firm which tailors online ads to each consumer based on their demographics, location and intent - has raised $7m in Series B funding, with which to expand its operations. More

Funds for Mobile Data Provider Validas

Apr 24 2012

Mobile intelligence specialist Validas has raised an undisclosed amount of equity funding, for use in expanding its presence in the marketplace. More

Fieldwork Group Norstat to Buy ODC Services

Apr 23 2012

Norway-based fieldwork group Norstat has agreed to acquire a majority stake in European online data collection firm ODC Services. Terms of the deal have not been disclosed. More

20|20 President Leaves to Set Up Consultancy

Apr 23 2012

Steve Henke, the President of online qual specialist 20|20 Research, has resigned to set up a consulting firm called Harpeth Marketing, which will help MR companies to market themselves effectively. More

W20 Buys Big Data Insights Firm Ravel

Apr 23 2012

In the US, big data insights specialist Ravel has been acquired by W20 Group, an independent network of marcoms, research and development firms. Terms of the deal were not disclosed. More

comScore Hires JIC Support Specialist

Apr 23 2012

Online audience specialist comScore has appointed former Microsoft researcher Beth Uyenco as SVP of International Research, to support the firm's initiatives with local market measurement JICs*, including UKOM in the UK. More

Nielsen Claritas CEO Steps Down to Join Charity

Apr 23 2012

After nearly twenty years at Nielsen Claritas, Drake Bassett has left the research industry to take up the position of President and Chief Executive Officer of the not-for-profit organization Palmer Home for Children. More

Apperian Adds Crowdsourcing to Mobile App Platform

Apr 23 2012

In the US, mobile app management firm Apperian has added crowdsourcing and gamification features to its EASE app development platform, to help developers gather user feedback and ideas. More

Gartner Offers $AUD 20m for IDEAS

Apr 20 2012

Gartner Australasia has agreed to acquire IDEAS International, a firm which provides enterprise IT research, insight, analysis and tools to technology vendors and global IT users. The cash deal is valued at approximately $AUD 20m. More

Nielsen Adds AdSafe Data to Online Ratings

Apr 20 2012

Nielsen is to integrate measures of ad safety and viewability into its Online Campaign Ratings service for Internet display and video advertising, through a partnership with ad engagement data provider AdSafe Media. More

DJS Reports Growth and Office Expansion

Apr 20 2012

North of England MR agency DJS Research has reported a 26% increase in turnover to £1.9m for the year 2011, compared with £1.5m in the previous year. The company is also moving to larger offices at the end of April, to accommodate its short and long-term growth plans. More

Incepta Launches LinkedIn Qual Tool

Apr 20 2012

In the US, web and mobile app development firm Incepta has launched a new platform called AskYourUsers.com, through which businesses can obtain feedback from those LinkedIn professionals prepared to act as anonymous online consultants. More

Splunk IPO Raises $229.5m

Apr 19 2012

US-based web analytics software provider Splunk has raised $229.5m in its initial public offering (IPO), which involved 13.5 million shares of common stock being sold at a price of $17 per share. The IPO's success means the company now has a market value of $1.57 billion. More

Arbitron Reports 5.5% Rise in Q1 Revenue

Apr 19 2012

US radio ratings giant Arbitron has reported a 5.5% increase in revenue to $106.4m for the first quarter. Operating income rose 7.4%, to $31.2m, and net income 9.6% to $17.8m. More

Marketo Buys Crowd Factory

Apr 19 2012

Marketing automation specialist Marketo has acquired Crowd Factory, which provides a management platform for social media campaigns. Terms of the deal were not disclosed. More

WPP Digital Invests $7m in mySupermarket

Apr 19 2012

WPP Digital has acquired a $7m (£4.3m) minority stake in Dolphin Software, which trades as shopping comparison site mySupermarket. The firm has more than two million monthly unique users in the UK, and also offers retailers and analysts insights into consumer sales activity. More

Arbitron Launches Mobile Usage Measurement Service

Apr 18 2012

US radio ratings giant Arbitron has introduced a mobile measurement service called the Arbitron Mobile Trends Panel, with a meter using proprietary software to examine how consumers use their phones to surf the web, engage with social media and act on mobile advertising. More

Krasinski is New CEO at Umbel

Apr 18 2012

In the US, digital audience measurement specialist Umbel has raised $3.7m in a Series A round of financing led by Austin Ventures, and appointed former Arbitron exec Paul Krasinski as its new Chief Executive Officer. More

ReadyPulse Gets Funds and New CEO

Apr 18 2012

Brand advocacy platform ReadyPulse has raised an undisclosed amount of initial funding, which it will use to roll out its recently launched Brand Advocate Builder behavior analysis platform. The company has also named former Gartner exec Dennis O'Malley as CEO. More

The Smurk: the New Face of Mood Measurement?

Apr 18 2012

In the US, app developer Iconicast has launched the Smurk, described as a human-like emoticon through which companies can gauge the collective mood of a crowd. More

comScore and i360 Team Up for Voter Insights

Apr 18 2012

Digital measurement specialist comScore and data technology provider i360 have partnered to provide insights into the online behavior of the US voting public. More

Mintel to Publish Social Media Reports

Apr 18 2012

UK-based Mintel is introducing a series of social media reports, which it says will offer a 'first of its kind' view of consumer relationships with brands, both online and off-line. More

Twitter Buys Social Media Intelligence Firm Hotspots

Apr 17 2012

Twitter has acquired social media intelligence specialist Hotspots.io, in a bid to develop analytics tools for its advertising and publishing partners. Terms of the deal were not disclosed. More

Chartbeat Raises $9.5m to Scale Web Analytics Service

Apr 17 2012

New York-based Chartbeat, which helps clients measure traffic to their web sites in real-time, has raised $9.5m in a Series B round of funding, and will use it to scale up its analytics service. A number of new tools have also been announced. More

SurveyMonkey Opens in Brazil

Apr 17 2012

DIY research firm SurveyMonkey has opened a new operation in Brazil, where it has appointed Monster's former Director of Sales Rodolfo Ohl as Country Manager. More

Bluefin Labs Unveils Signals Brand Edition

Apr 17 2012

US social media analytics firm Bluefin Labs has launched a new platform called Signals Brand Edition, to enable brands to measure and analyze how their TV advertising is driving conversations on Twitter and Facebook. More

SAM Expands Client Solutions Team with Senior Hires

Apr 17 2012

In the US, cross-platform ad effectiveness measurement specialist Symphony Advanced Media (SAM) has appointed ad research execs Bala Mallela as VP and Jenny deCastro as Senior Director of Client Solutions. More

Socialbakers Launches Influencer ID Tool

Apr 17 2012

Czech-based analytics firm Socialbakers has launched a new tool to enable clients to identify, engage and track their most important influencers across Facebook and Twitter, while monitoring their competitors. More

Drop Data Restrictions, India Tells EU

Apr 16 2012

The Indian government is taking advantage of current trade talks with the EU to press for 'data secure' status for the country. Officials said India had made significant changes in its data protection laws and that restrictions - which limit the inflow of outsourcing work - should be lifted. More

Filz is New GMI Regional MD

Apr 16 2012

Martin Filz has been appointed as Managing Director for the EMEA Region at panel and research software company GMI, recently acquired by Lightspeed Research. He was previously MD for EMEA and APAC at Research Now. More

Kontagent to Offer Hosted Data Mining

Apr 16 2012

In the US, app developer and analytics platform Kontagent has launched an out-of-the-box hosted data mining option for its kSuite tool, aimed at social media gaming and mobile app developers. More

Cint Expands Panel Offer in Asia Pac

Apr 16 2012

Access panel provider Cint has announced partnerships with Chinese panel Tudou, and News Corporation subsidiary STAR TV of India. The new panels will be available on Cint's OpinionHUB and the alliances are in collaboration with Swedish online tracking specialist Nepa. More

Launch and Funds for Social Media Benchmarker

Apr 16 2012

Chicago-based social media benchmarking firm Unmetric has launched an aggregated index score rating online brand performance; and secured $3.2 million in Series A financing. More

Krasinski Leaves Arbitron

Apr 16 2012

In the US, Arbitron's SVP/Digital Media & Analytics Paul Krasinski is reported to be leaving the company after just fifteen months. More

Triton Upgrades Ad Platform for Mobile Targeting

Apr 16 2012

In the US, Triton Digital has announced the launch of an updated advertising platform which will allow advertisers to forecast, target and analyse mobile video and audio campaigns in real time. More

Toluna Enhances Social Media Voting Platform

Apr 13 2012

Online panel and survey technology provider Toluna has unveiled a new web site with an upgraded social media voting community. The firm aims to improve community engagement and further promote participation in its surveys. More

New Platform Seeks Loyalty in Big Data

Apr 13 2012

In the US, Customer Experience Management (CEM) specialist TCELab has announced the launch of a next generation CEM platform integrating big-data tool automation and customer loyalty science. More

Wayin Offers Polls 'Without Leaving Twitter'

Apr 13 2012

US firm Wayin has launched a data collection tool based on Twitter, allowing users to poll their followers and receive tallied results in a specified time frame. More

VivaKi Fills Nerve Center Leadership Role

Apr 13 2012

Publicis Groupe company VivaKi has named Kurt Unkel as President of its digital media and marketing solutions division Nerve Center, replacing the departing Curt Hecht. More

Six New VPs for dunnhumbyUSA

Apr 13 2012

In the US, consumer goods and retail specialist dunnhumbyUSA has made six Vice President appointments: Gul Ahuja, Global Solutions; Tom Cox and Cara Pratt, Manufacturer Practice; Julian Farbstein and Rachael Hadaway, Client Solutions; and Allison Unkraut, Client Leadership. More

ITV Extends Viewback across All Daytime Shows

Apr 12 2012

UK television broadcaster ITV has commissioned custom panels specialist EasyInsites to expand its 'Viewback' panel to cover all its daytime shows, including Daybreak, Lorraine, Loose Women and This Morning. More

Arbitron CFO Richard Surratt Resigns

Apr 12 2012

Richard Surratt, the Chief Financial Officer of radio ratings giant Arbitron, is leaving the company for 'personal reasons' after just 14 months in the post. When he leaves on May 11, Surratt's duties will be assumed by COO Sean Creamer until a replacement is found. More

Nielsen to Offer Purchase Data to Academics

Apr 12 2012

Nielsen has partnered with The University of Chicago Booth School of Business to offer a historical perspective on consumer purchases to all US-based academic researchers. More

New Hotspex Tool Maps Emotional Drivers

Apr 12 2012

In Canada, research firm Hotspex has partnered with strategy specialist LEVEL5 to design BrandMap, an online tool that quantifies and links the emotional and rational drivers of brand usage. More

Peppers & Rogers Integrates with iKnowtion

Apr 12 2012

US-based management consulting firm Peppers & Rogers has expanded its consulting practice by incorporating marketing analytics services from iKnowtion, which was recently acquired by parent firm TeleTech. More

Census Bureau Chief Robert Groves Resigns

Apr 11 2012

Dr Robert Groves, the 23rd Director of the US Census Bureau, has resigned his position in order to take up the position of Provost of Georgetown University in late August. More

YouthSight Launches Co-creation Tool

Apr 11 2012

London-based YouthSight has introduced a new co-creation tool called 'Bright Young Minds', which segments the 'best and brightest' students and young people from its OpinionPanel Community for projects including new product development and innovation. More

WorldOne Hires Harris's Phillips to Lead Quality Standards

Apr 11 2012

In the UK, online healthcare data collection firm WorldOne has appointed Harris Interactive veteran Neil Phillips as Vice President of Quality. The firm says that in addition to enhancing its own procedures, Phillips will contribute to improving quality standards across the industry. More

LinkedIn Adds Member Targeting Tools

Apr 11 2012

Business networking site LinkedIn has launched two tools to enable the more than two million firms with LinkedIn Company Pages to target specific individuals and groups. More

Voxco Acquires Mobile Collection Firm Sypiens

Apr 4 2012

Canadian research software provider Voxco has acquired French technology firm Sypiens, which specializes in developing mobile solutions for the collection of information and opinions. Terms of the deal were not disclosed. More

WPP Snaps Up UX Agency EffectiveUI

Apr 3 2012

Marcoms giant WPP has acquired US-based user experience (UX) agency EffectiveUI. Terms of the deal were not disclosed. More

...and Buys Stake in Shopper Insights Specialist

Apr 3 2012

WPP has acquired a 35% stake in retail marketing specialist Barrows, which offers a diverse range of services for FMCG clients, including shopper insights, retail strategy and product design. Terms were not disclosed. More

Vision Critical Hires Former Synovate CEO

Apr 3 2012

Panel and research technology specialist Vision Critical has appointed former Synovate North America CEO Scott Miller as President and COO of International Business. More

Audience Data Deal for Adworks and Turn

Apr 3 2012

In the US, digital media group AT&T Adworks has partnered with customer insight software firm Turn, to develop a new audience management and targeting platform. More

Userlytics Launches Brain-Mapping Platform

Apr 3 2012

US-based usability testing specialist Userlytics has launched what it calls a 'neuro-experience' (NX) testing platform, providing real-time heat maps of the mental pathways that are stimulated as participants interact with web sites, online ads and video content. More

Bizo Raises $10m for B2B Audience Tool

Apr 3 2012

In the US, business audience targeting specialist Bizo has closed a $10m Series B round of equity financing, which it will use to expand its sales and marketing teams while further extending its platform. More

UK and US Growth Key for Confident YouGov

Apr 2 2012

Online research firm YouGov plc has announced interim results for the six months ended 31 January 2012, with organic revenue growth of 12% and adjusted profit before tax of £2.2m. YouGov expects to pay its first dividend, when full year results are out. More

Integrated Raises $11m for Cross-channel Metrics

Apr 2 2012

In New York, marketing technology and solutions provider Integrate has closed an $11m Series B growth equity investment from new investors Comcast Ventures and Liberty Global. Existing investor Foundry Group also participated in the round. More

UK's CIE Hires Eight

Apr 2 2012

In London, CIE - the insight and engagement division of Chime Communications PLC - has announced the appointment of eight new team members. The new roles include Research, Field Support and Marketing Managers as well as Graduate Recruits. More

Omnicom Firms Link to Analyse Return on PR Spend

Apr 2 2012

Two Omnicom Group companies, PR firm Ketchum and MR agency The Modellers, are linking up to offer a service analysing ROI from PR campaigns. More

Google Launches Survey Product

Mar 30 2012

Google has launched a product combining DIY surveys with access to targeted respondents. Google Consumer Surveys will cost users a fixed fee per response from selected persons accessing premium content pages in Google's publisher network. More

GfK Debuts Consumer Experience Analysis Tool

Mar 30 2012

GfK has announced the launch of ConX (Consumer Experience Measurement and Tracking), a holistic, customizable tool for measuring, evaluating and optimizing the consumer experience. More

Ipsos Launches UAE Panel

Mar 30 2012

The MENA division of Ipsos Interactive Services (IIS) has launched its panel in the United Arab Emirates, continuing its roll-out throughout the region. More

US Merger Promises Enhanced Ad Targeting

Mar 30 2012

Interactive marketing technology company React2Media has merged its US operations with semantic targeting specialist ad pepper media USA. More

Big Data Firm InsightsOne Gets $4.3m

Mar 30 2012

In the US, cloud-based big data analytics firm InsightsOne has closed a $4.3m Series A round of financing, allowing it to grow its executive team and expand its investment in sales, marketing and product development. More

Appointments Conclude ICM Re-organization

Mar 30 2012

In London, Creston Group company ICM has finalised a series of senior appointments and a major re-organization with the promotion of Operations Director Neil Sykes to the Board and the appointment of David Reeves as Production Director. More

Semphonic Picks Partner for European Growth

Mar 30 2012

US-based digital measurement and web analytics company Semphonic has partnered with London-based online business optimisation consultancy AEP Convert to expand its digital measurement service across Europe. More

Fractal Analytics Founder Starts Mobile Venture

Mar 30 2012

In the US, predictive analytics company Fractal Analytics has announced that co-founder and Chief Architect Nirmal Palaparthi is leaving to set up Mobius, a mobile platform venture. He will continue to serve as a member of the Board of Directors at Fractal Singapore. More

Arbitron Pays $7m to Settle Shareholder Lawsuit

Mar 29 2012

US radio ratings giant Arbitron has reached a $7m legal settlement with a shareholder, regarding claims that the company misled investors about the rollout of its Portable People Meter service (PPM). More

Harris Regains NASDAQ Compliance

Mar 29 2012

Harris Interactive has been told it can continue trading on the NASDAQ stock exchange, after achieving the necessary share price of $1+ for more than ten consecutive days. More

Borderless Access Launches Taiwan Panel

Mar 29 2012

Emerging markets specialist Borderless Access Panels has unveiled its tenth online panel, this time in Taiwan. More

Resources Group Promotes Haylett to MD in Australia

Mar 29 2012

Market research recruitment specialist Resources Group has promoted Rowan Haylett to the position of Managing Director - Australia and APAC, with responsibility for the firm's business across Australia, New Zealand and Asia. More

Vision Critical Opens Asia HQ in Hong Kong

Mar 29 2012

Panel and research technology specialist Vision Critical has opened an office in Hong Kong, which will form its Asian headquarters. The new office - the firm's eleventh in all worldwide - will be led by Bruce Wells, who joined earlier in the month from Synovate. More

Trust Alliance Develops Reporting Guidelines

Mar 29 2012

Recently established online physician research body The Trust Alliance has produced guidelines for post-field reporting by healthcare data collection firms. More

Forbes Rolls Out Mobile Emotion Measure

Mar 27 2012

US-based agency Forbes Consulting Group has introduced a new tool called MindSight Mobile, promising access to consumers' emotions in real time as they use their smart phones and tablet devices. More

Nadilo to Head Annik's Global Research Practice

Mar 27 2012

In the US, MR technology and operations company Annik has promoted former Greenfield Online CEO Rudy Nadilo to the position of Senior Partner, in charge of its Global Research Practice. John Bird is also promoted to the role of Partner in the practice. More

Arbitron Settles California Under-Counting Lawsuit

Mar 27 2012

In the US, ratings giant Arbitron has agreed to pay $400k to settle a lawsuit in California in which it was alleged to have under represented black and Hispanic listeners in California, Los Angeles and San Francisco. More

Pulse CEO Takes Chair at GO Communications

Mar 27 2012

Bob Chua, the CEO and founder of research outsourcing and panels company Pulse Group, has been appointed Chairman of Malaysia-based comms group GO Communications, with a remit to spearhead the company's Asia Pacific expansion. More

uSamp Launches Hispanic Consumer Panel

Mar 27 2012

US-based online sampling and technology company uSamp has introduced a proprietary Hispanic panel with more than 100,000 members, adding to its existing global panel of around 7.5 million respondents. More

Intel's $21m Gears Tobii for Mass Market

Mar 26 2012

Chip maker Intel has invested $21m in technology firm Tobii, to help the company move its eye tracking and gaze interaction solutions to 'mass-market' applications such as mainstream computers, cars, games and other consumer products. More

Cannon is New efamro President

Mar 26 2012

European MR industry body efamro has elected TNS-Gallup EVP Andrew Cannon as the new President of its Executive Board, for the period 2012 to 2015. More

Ipsos' MediaCell Launches in MENA

Mar 26 2012

Media and communications research provider Ipsos MediaCT has rolled out its passive radio audience measurement tool MediaCell across the Middle East and North Africa (MENA), to measure which radio stations respondents are listing to in the region. More

Ipsos and Innerscope Link for TV Biometrics

Mar 23 2012

In New York, Ipsos MediaCT and biometric measurement specialist Innerscope Research have designed a new methodology, emoTV, which measures both the conscious and unconscious responses of audiences to TV shows. More

CONFERENCE FEATURE: Here Comes the Science Bit... Concentrate

Mar 23 2012

At this year's MRS Conference, a final session and a Keynote speaker left Features Editor Teresa Lynch scratching her head and (therefore?) thinking of L'Oreal. More

TNS Makes Webb Head of Digital

Mar 23 2012

In the UK, TNS has promoted Joseph Webb - who joined the company as a graduate trainee as recently as 2007 - to the position of Head of Digital. More

Brand Potential Debuts Opinion Leader Panel

Mar 23 2012

UK consultancy Brand Potential has introduced a panel of 'opinion leaders' called The Fringe, with members ranging from TV presenters and DJs to a previous Masterchef winner. More

Viacom Launches Cross-Media Targeting Platform

Mar 23 2012

US entertainment brand Viacom has launched a new audience targeting capability called 'Surround Sound', offering advertisers the chance to reach specific audiences on every digital platform of the company's media portfolio, including MTV, Nickelodeon and Comedy Central. More

PromoJam Receives $1.2m for Social Media Platform

Mar 23 2012

In the US, social media marketing technology firm PromoJam has raised $1.2m in Series A financing, which it will use to fuel the growth of its platform and expand its sales and marketing teams. More

Infogroup and Database101 Drop Legal Claims

Mar 22 2012

Database giant and former ORC parent Infogroup has dropped its legal case against founder and former CEO Vin Gupta, who in return has dropped his countersuit. Neither party has admitted to doing anything 'improper'. More

Nielsen Wins Hong Kong TV Ratings Contract

Mar 22 2012

The Association of Accredited Advertising Agencies of Hong Kong (HK4As) has awarded Nielsen a five-year Television Audience Measurement (TAM) contract for the period 2013 to 2017, incorporating measurement across multiple platforms. More

DigitalMR Names Country Director for Poland

Mar 22 2012

London-based online research specialist DigitalMR has appointed Piotr Idzik as Country Director for Poland, with a remit to develop client relationships and drive sales of the firm's portfolio across the Polish and CEE markets. More

Integrate Closes $11m Funding for Ad Serving Solution

Mar 22 2012

Marketing technology provider Integrate has closed an $11m Series B funding round, which it will use to drive its next phase of product development. More

BrainJuicer Confirms Profit Surge

Mar 22 2012

Online specialist BrainJuicer has reported results for the 12 months ended 31 December 2011, confirming 27% revenue growth to £20.71m and profit after tax up 25% to £1.85m. More

Buysight Raises $8m for Behavioral Ad Platform

Mar 22 2012

In the US, behavioral advertising specialist Buysight has completed an $8m Series B financing round, which will be used to expand its ad platform and its engineering, operations and sales teams. The firm has also hired Brian Ball, Microsoft's former CTO for EMEA. More

MMA Hires Former MarketShare Exec Jude Ryan

Mar 22 2012

Ipsos-owned Marketing Management Analytics (MMA) has appointed former MarketShare exec Jude Ryan as Vice President of Analytic Innovation, with responsibility for expanding the division's predictive solutions. More

Adobe Software Blitz for Online Marketers

Mar 21 2012

Adobe has announced a raft of new software and solutions within its Digital Marketing Suite, aimed at simplifying the process of analysing and optimising clients' use of online media. More

Acquisitions Join New inVentiv Division

Mar 21 2012

Following yesterday's FTC clearance for its acquisition of two former SDI Health subsidiaries, inVentiv Health's MR and analytics division Campbell Alliance has announced the formation of a new subsidiary, Encuity Research, and the appointment of Michael Turner as its General Manager. More

New Mums Partnership for Cint

Mar 21 2012

Online sampling and panel exchange firm Cint has announced a new partnership with UK online parenting community Netmums Ltd, giving its clients access to an 'unrivalled' number of individuals in the 'Mothers of Babies' category in the UK. More

Video Analytics Firm Skytide Hires Web Veteran

Mar 21 2012

Online video analytics firm Skytide has hired analytics and business intelligence veteran Dr Hamid Bahadori as Chief Technology Officer and Vice President of Engineering, to lead the firm's product development initiatives. More

Former K-C Researcher Swaps Sides

Mar 20 2012

In the US, client side research veteran Steve Babcock has turned provider with the launch of INSIGHTS Market Research, a full service firm with an emphasis on helping clients to succeed through innovation. More

IMS Health Divestments Approved

Mar 20 2012

In the US, the FTC has approved inVentiv Health's acquisition of two SDI Health promotional and medical audit businesses from IMS Health; while separately, inVentiv is to acquire outsourcing solutions firm Kforce Clinical Research. More

CONFERENCE FEATURE: Forward-Looking Statements

Mar 20 2012

Predicting the future was very much the order of the first day of the MRS Conference in London. The Keynote address, the workshops and the papers teemed with it and with new words describing it. Who better to navigate its infinite delta streams than our Features Editor Teresa Lynch? More

JWT Buys Stake in Pakistan Digital Agency

Mar 20 2012

WPP's marcoms network JWT has acquired a minority stake in digital agency Converge Technologies, in Pakistan. Terms of the deal were not disclosed, but WPP says the buy was funded by a subscription for new shares. More

Vision Critical Hires Synovate's Wells for Asian Lead

Mar 20 2012

Panel and research technology specialist Vision Critical has appointed former Synovate exec Bruce Wells as Managing Director and President of its operations in Asia, based in Hong Kong. More

Influencer Platform PeerIndex Gets £3m

Mar 20 2012

London-based PeerIndex, which quantifies the impact of 'social influencers' across the web, has raised £3m in Series A funds, which it will use to expand both its commercial model and its 'PeerPerks' consumer-facing influence marketing service. More

D&B China Venture Accused over Privacy

Mar 19 2012

Business information giant D&B has announced the temporary suspension of operations of its Chinese subsidiary Shanghai Roadway D&B Marketing Services Co Ltd., pending investigation of allegations of violations of the country's data privacy laws. More

Cross-Platform Partnership for Nielsen and GroupM

Mar 19 2012

WPP's GroupM is working with Nielsen to develop a new cross-platform measurement service, integrating media planning and measurement across television and the Internet. More

Ipsos Hires Global Talent Partner

Mar 19 2012

Ipsos has announced the appointment of Synovate veteran Jenny Broughton as a Global Talent Management Partner, and separately has given more details of the structure of its new InnoQuest Practice. More

AbsolutData Hires Triumvirate for India

Mar 19 2012

AbsolutData Research & Analytics has added three C-suite leaders to its management team in India, to support its 'aggressive global growth plans'. COO Sundar Ramaswamy, CFO Abishek Sawhny and CTO Rahul Monie will all be based in the Gurgaon office. More

Adobe Adds Cross-Visit Analytics

Mar 19 2012

In the US, software giant Adobe has announced enhancements to its analytics and segmentation tool 'Adobe Discover', which is part of its Digital Marketing Suite. The new features include cross-visit analytics. More

Dubai Firm Launches Mobile Analytics Tool

Mar 19 2012

In Dubai, mobile predictive analytics specialist NeuString has launched a new subscriber usage monitoring tool, Subscriber Analytics, which can be used for tariff customisation and revenue optimisation. More

Mzinga and Pandemic Labs Partner

Mar 19 2012

In the US, social media software and analytics company Mzinga has partnered with social media marketing specialist Pandemic Labs, to provide clients with improved insights into customer loyalty and employee performance. More

Hitwise Rolls Out Targeting Service

Mar 16 2012

Online measurement service Experian Hitwise has launched AudienceView, a targeting service giving retailers demographic, psychographic, transactional and behavioral insights on their US target consumers or audiences. More

Progress for Placed

Mar 16 2012

Location analytics firm Placed, Inc., formerly known as Sewichi, has completed a $3.4m Series A round of funding, and announced beta availability for its forthcoming 'Placed for Developers' solution. It has also recruited Andrea Eatherly as Director of Marketing and Operations. More

Australian Launch for Ad Metrix

Mar 16 2012

Online audience specialist comScore has launched its Ad Metrix service in Australia, citing the impressive growth of display advertising in the country. More

Brandwatch 'Geeks' Get $6m

Mar 16 2012

In the UK, social media monitoring company Brandwatch has raised $6m in a round of financing led by Nauta Capital. Carles Ferrer, General Partner at Nauta will join the board, while Al Sisto, Venture Partner, will join as an observer. More

SPA Future Thinking Hires Former BrainJuicer Exec

Mar 16 2012

In the UK Paul Roberts, a former MD at BrainJuicer, has joined SPA Future Thinking as Group Digital Director. More

Event Research Specialist Launched

Mar 15 2012

In the US, Audience Insights founder Kevin O'Neill and creative veteran Christopher Korody have announced the formation of a new partnership, Audience Metrix LLC, dedicated to measuring and analysing marketers' ROI from customer events. More

Spring Roll-Out for Nielsen NeuroFocus China

Mar 15 2012

Nielsen has announced the launch of its NeuroFocus testing laboratories in China, citing 'huge opportunities for businesses to tap into the unmet demands' of consumers as the economy shifts its focus towards them. More

iPerceptions Sale Approved

Mar 15 2012

In Canada, shareholders of customer analytics specialist iPerceptions Inc. have approved the firm's sale to investment company XPND Fund L.P., a deal announced at the end of January. More

Mzinga and ISM Partner for Listening Service

Mar 15 2012

In the US, social media software and analytics company Mzinga and social CRM specialist ISM have teamed up to deliver a new service, to be known as Social Customer Experience. More

Cision Launches Digital Influencer Tool

Mar 15 2012

In Canada, comms monitoring firm Cision has launched the 'Social Influencer Search' platform, to enable users to find digital influencers who publish content on specific topics. More

Phyllis Macfarlane to Take MRS Chair

Mar 14 2012

In the UK, the Market Research Society (MRS) has announced that former GfK NOP Head Phyllis Macfarlane will become its new Chairman in April, following the completion of Vanella Jackson's two-year term. More

Vision Critical Continues Rapid Growth

Mar 14 2012

Panel and research technology specialist Vision Critical has announced revenue growth of 17% to $CAN 72m in 2011. More

Research Firms Healthy Despite Mixed Year for PDM

Mar 14 2012

UK firm Progressive Digital Media (PDM) has reported 'disappointing' 2011 results in its B2C division, revenues falling to £6.2m from £8.5m and contribution from £2.3m to £1.4m. However, the group said research agencies The iD Factor and ICD Research, which sit within the division, stood up well. More

Omnicom Opens Trend Spotting Agency in NYC

Mar 14 2012

Marketing services group Omnicom has opened a new agency called sparks & honey, in New York City, to identify emerging trends in popular culture. More

SensoMotoric Rolls Out Portable Eye Tracker

Mar 14 2012

German eye tracking technology provider SensoMotoric Instruments (SMI) has launched a portable version of its system called SMI RED-m, which it says makes it easy to conduct market research studies from public sites. More

Allegiance Hires Former Fidelity MR Director

Mar 14 2012

In the US, survey software provider Allegiance has appointed former Fidelity Investments MR Director Jennifer Beyer as Vice President of Best Practices, to support client requirements for voice-of-customer intelligence (VOCi) programs. More

Survey Analytics Adds Gamification Platform

Mar 14 2012

US company Survey Analytics has added a gamification platform called BadgeFarm to its IdeaScale crowdsourcing application, in a bid to increase user engagement in its clients' communities. More

$1m for Social Media Analyst NextPrinciples

Mar 14 2012

US firm NextPrinciples has received $1m in seed funding, which it will use to accelerate the roll-out of its Insight-to-Action platform, which aggregates and analyzes data from multiple social media channels. More

NetBase Launches Real-Time Social Media Monitor

Mar 14 2012

Social media intelligence specialist NetBase has launched a new monitoring solution to help clients understand consumer opinions and track product campaigns and competitors in real-time. More

Mozilla Launches Tool to Expose Online Tracking

Mar 13 2012

Non-profit body The Mozilla Foundation, developer of the Firefox browser, has launched an add-on tool to provide a real-time visualization of web sites tracking users' online behavior. More

Whitehall Taps Wisdom of Wikipedia's Wales

Mar 13 2012

British Prime Minister David Cameron has appointed Wikipedia co-founder Jimmy Wales as a consultant for a new crowdsourcing initiative, designed to encourage the public to get more involved in policy-making. More

MarketTools and Top Box Link for Forecasting

Mar 13 2012

In the US, research software and services firm MarketTools has partnered with new product forecasting specialist Top Box Associates, to provide a 'one-stop approach' to forecasting for new product launches, line extensions and re-launched products. More

US Demographics Tool Launched

Mar 13 2012

In the US, research publisher Gale has set up an online business and residential reference tool providing demographic data on more than 23 million businesses and 206 million consumers. More

New Structure for Ipsos Marketing

Mar 12 2012

Ipsos, continuing its integration of Synovate, has reorganised its largest global business line, Ipsos Marketing - which accounted for nearly half the group's revenues in 2011 - forming four distinct practices. More

Ebiquity Buys Media Consultancy

Mar 12 2012

UK-based media and marketing analytics firm Ebiquity has announced the acquisition of media consulting firm Fairbrother Lenz Eley (FLE), for an initial consideration of £5m and up to £6m extra dependent on 2012 performance. More

Matthew Freud Buys Stake in YouGov

Mar 12 2012

In London, Freud Communications founder Matthew Freud has bought a 3.23% share in online polling specialist YouGov for approximately £2.26m. More

Foolproof Promotes Fountain to MD

Mar 12 2012

In the UK, user experience (UX) design specialist Foolproof has appointed Leslie Fountain to the post of Managing Director. Fountain has served as Experience Design Director with the company since last year. More

Research Now Upgrades D&B-based B2B Tool

Mar 12 2012

Online sampling and data collection specialist Research Now has enhanced its D-U-N-S Number-based b2b screening tool with data on B2B respondents in Canada, France, Germany and the UK, available to North American clients. More

Ask.com Unveils New Quick Polling App

Mar 12 2012

Search engine Ask.com has launched a new mobile app, Pollroll, combining instant polling with a Q&A service. More

Experian Buys Public Data Aggregator Court Ventures

Mar 9 2012

Global information services giant Experian has strengthened its consumer data operations in North America with the acquisition of public data aggregator Court Ventures. Terms of the deal were not disclosed. More

Harris OKs Repurchase Program as Share Price Lifts

Mar 9 2012

In the US, the Board of Harris Interactive has authorized a share repurchase program of up to $3m of the firm's common stock over the next 24 months, funded with cash generated from operations. The firm's share price passed the $1 mark this week for the first time in 10 months. More

Judge Gives comScore Data Disclosure Reprieve

Mar 9 2012

In the US, a federal judge has decided that online measurement firm comScore does not yet have to disclose confidential information - such as the names of its clients - to web users who are suing the company over privacy violation claims. More

Ipsos MORI Partners for 'Visually Compelling' Data

Mar 9 2012

In London, Ipsos MORI has hooked up with the Central Saint Martins College of Art and Design, to 'transform' the way it visually represents its client data in presentations and other communications. More

BlogFrog Raises $3.2m to Expand Influencer Platform

Mar 9 2012

US-based social media activation and monitoring platform BlogFrog has raised $3.2m in series A funding, which it will use to accelerate expansion of its network of publishers and online influencers. More

DigitalMR Hires Former Kantar Worldpanel Director

Mar 9 2012

In London, online research specialist DigitalMR has appointed former Kantar Worldpanel exec Tom Hogg as Commercial Director, responsible for implementing global sales and marketing strategies to promote awareness and drive uptake of the firm's research portfolio. More

Sitomic Adds QR Codes for Print Ad Stats

Mar 9 2012

In Canada, mobile marketing platform Sitomic.com has launched a new solution called QR Code Manager, which will gather visitor statistics resulting from printed ad campaigns and analyze them across multiple publications. More

Toluna Launches SmartSelect Profiling Tool

Mar 8 2012

In the US, panel and research technology provider Toluna has launched a new methodology called SmartSelect, to enable researchers to pick potential survey respondents according to specific demographic, attitudinal and behavioral characteristics. More

Market Force Debuts Movie Trailer Tracking Services

Mar 8 2012

US-based customer intelligence firm Market Force Information has launched two cinema monitoring services to help Hollywood studios measure the success of their movie trailers. More

IgnitionOne Debuts Online Ad Engagement Measure

Mar 8 2012

IgnitionOne - the digital marketing technology arm of Japanese advertising giant Dentsu - has added an 'Engagement Optimisation' tool to its existing Digital Marketing Suite (DMS), to enable users to track the success of online ads. More

TRUSTe Unveils New EU Privacy Solution

Mar 8 2012

US consumer privacy organization TRUSTe has unveiled a solution to help businesses prepare for compliance with the 'EU Cookie Directive', which requires web publishers to obtain prior consent before they store or access consumer information via cookies and similar technologies. More

Former Synovate Chief Robert Philpott Joins OnePoint

Mar 8 2012

UK-based mobile data collection specialist OnePoint Global has appointed former Synovate Global CEO Robert Philpott as Global Managing Director, based in the US with a remit to position the company for 'aggressive growth and scale'. More

Chime Execs Roll Out Watermelon

Mar 7 2012

UK-based group Chime PLC has partnered with two current leaders of its Insight and Engagement Division (CIE), Chairman Nick Lamb and CEO Crispin Beale, and its former Group Operations Director Mark Squires to launch a new digital MR agency, Watermelon Research. More

MDC Acquires Ad Targeting Platform Dotbox

Mar 7 2012

Marcoms network MDC Partners has acquired a majority stake in New York-based social media commerce platform Dotbox, which uses its proprietary 4CsX platform to combine traditional ecommerce with social media and ad personalization tools. Terms of the deal were not disclosed. More

Strong Growth for Chime's Insight Division

Mar 7 2012

UK Group Chime Communications has reported a 17% revenue hike for its Insight and Engagement division (CIE), to £12.1m for the year 2011. Operating income rose 8% to £7.9m. More

SingTel Buys Mobile Ad Targeting Specialist Amobee

Mar 7 2012

Singapore Telecommunications Limited (SingTel) has acquired US-based mobile ad targeting firm Amobee, in a deal valued at about US$321m. More

Dialsmith Launches Real-Time Video Tracking Tool

Mar 7 2012

Dialsmith, the developer of focus group testing device Perception Analyzer, has launched a new online survey platform which tracks real-time, second-by-second response to video content. More

Yahoo! Labs Head Leaving 'for Google'

Mar 6 2012

Prabhakar Raghavan - the head of the Yahoo! Labs research unit - is leaving the company, reportedly to join Google, in advance of a 'large-scale restructure', which reports say will result in 'significant layoffs' across the firm's PR, marketing and research teams. More

SPA Future Thinking Sells Social Media Stake

Mar 6 2012

Irish broadcaster UTV Media has acquired social media monitoring specialist Simply Zesty from its founders Niall Harbison and Lauren Fisher, and from MR firm SPA Future Thinking which held a stake in the business. The deal is valued at up to £5m. More

Senior Shuffle for comScore

Mar 6 2012

comScore's Chief Operating Officer Greg Dale has moved across to the position of Executive Vice President, International, following last year's departure of Wolf Allisat. Cameron Meierhoefer now becomes COO, while Serge Matta is promoted and Tom Karrat hired for divisional President roles. More

App Analyst Kontagent Reports Revenue Leap

Mar 6 2012

In the US, app user analysis specialist Kontagent has reported a 500% increase in annual revenue to 'just under $10m'. More

Mopapp Raises EUR 1.5m for Analytics Tool

Mar 6 2012

London-based app analytics firm Mopapp has received EUR 1.5m in funding from credit reporting and business information firm CRIF. More

RadiumOne Raises $50m, Launches Content Sharing App

Mar 5 2012

In the US, social media ad targeting specialist RadiumOne is said to be closing a $50m investment round, and has launched Via.me, a new app for iPhone and desktop. The latter allows users to manage their output and content across multiple social networks. More

Kinetic Tests UK Advertising First

Mar 5 2012

In the UK, Out of Home media specialist Kinetic and Outdoor media owner JCDecaux are launching the country's first Near Field Communication (NFC) initiative. The project will test the public's reaction to interactive posters in Reading, using QR codes and promising rapid data on response. More

New President for Foviance

Mar 5 2012

UK consultancy Foviance, which offers usability, user experience and web analytics consultancy, has appointed Ben Langdon as its new President. Current Executive Chairman Philip Hunt moves to a Non-Executive position.
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Gemius to Measure Online Audiences in Moldova

Mar 2 2012

EMEA agency Gemius has been commissioned by Moldova's Joint Industry Committee B.A.T.I. to provide online audience measurement across the country. More

Ugam Speeds Up Survey Process with 'Pronto' Launch

Feb 29 2012

MR outsourcing firm Ugam Research Solutions has launched a survey programming service which it claims 'significantly accelerates' the deployment process by as much as 24 hours. More

Cobalt Sky Revenue Soars to Nearly £2m

Feb 27 2012

London-based research technology firm Cobalt Sky has reported a 12% increase in annual revenue to £1.99m in 2011. More

Globalpark Re-brands as QuestBack

Feb 21 2012

Research software firm Globalpark has taken on its parent company's name following its acquisition by Norwegian enterprise feedback management (EFM) company QuestBack. The firm will now also trade under the international QuestBack brand. More

Converseon Hires Linguistics Expert

Feb 17 2012

Natural language processing expert Jason Baldridge has joined social media agency Converseon as Senior Data Scientist, with a remit to help the firm develop conversation mining technologies. More

SurveyGizmo Additions Target Respondent Fatigue

Feb 17 2012

US-based online survey and analysis tool provider SurveyGizmo has partnered with customer experience analytics specialist ClickTale to add survey heatmaps, mouse tracking and respondent recordings to its solutions. More

Decision Insight Launches Virtual ShopperIQ

Feb 17 2012

In the US, virtual shopping research specialist Decision Insight has launched a suite of solutions called ShopperIQ, to test and measure what consumers do while in an actual store environment. More

Arbitron Plans $100m Share Buy-Back

Feb 17 2012

The Board of US ratings giant Arbitron has authorized a programme to repurchase up to $100m of shares of the company's common stock, over a period of up to two years. More

Peanut Labs Tool Offers 'Ready-to-Poll' Respondents

Feb 17 2012

US-based social media sampling firm Peanut Labs has launched a new DIY research product to provide users with access to a 'ready-to-poll' group of respondents. More

tracx Raises $4.4m to Expand Social Media Platform

Feb 17 2012

In the US, social media analytics specialist tracx has received $4.4m in Series B funding, which it will use to fuel growth and international expansion. At the same time, the firm has launched a system to enable users to identify and manage their audience profiling and segmentation. More

PR Firm MWW Rolls Out 'Relevancy' Tool

Feb 17 2012

PR giant MWW Group has launched a proprietary analytics tool to measure brand impact. The tool identifies makes a message or story relevant, and provides insight into how that message is shared among peer groups. More

Viggle Buys Loyalize to Enhance Audience Engagement

Feb 17 2012

Viggle - the company behind a tool which automatically identifies which TV shows users are watching - has acquired San Francisco-based Loyalize, whose technology allows brands to conduct real-time polls among viewers of live TV shows. Terms were not disclosed. More

Nielsen Partners for Polish TV Panel

Feb 16 2012

Nielsen and its partners TV ad sales firm Atmedia and cable operator UPC Polska have been awarded a contract to launch what is described as the largest TV audience measurement panel in Poland. More

Former Mindshare Insights MD Joins comScore

Feb 16 2012

In Chicago, digital measurement specialist comScore has appointed former Mindshare Consumer Insights MD Judy Bahary as Senior Vice President of Marketing Solutions for the Consumer Packaged Goods (CPG) industry. More

DAA Rolls Out Behavioral Ad Education Campaign

Feb 16 2012

The Digital Advertising Alliance (DAA), a coalition of US media and marketing trade associations, has launched a public education campaign called 'Your AdChoices', designed to inform consumers about online behavioural advertising and how to take control of their online privacy. More

OMG Combines Digital Agencies

Feb 16 2012

Omnicom Media Group (OMG) has brought together all its search and optimization agencies under its Resolution Media brand, to offer integrated services across areas including SEO, digital behavior analysis, behavioral targeting, social media and mobile. More

Manthan Raises $15m to Extend Retail Analytics

Feb 16 2012

Bangalore-based retail analytics provider Manthan Systems has raised $15m in Series C funding, which it plans to invest in new products and in company acquisitions. More

[x+1] Hires SymphonyIRI Veteran Bill Sears

Feb 16 2012

In the US, online audience targeting firm [x+1] has appointed SymphonyIRI veteran Bill Sears for the new position of Vice President of Solution Architecture. More

BrainJuicer Hires Former Microsoft MR Manager

Feb 16 2012

UK-based online specialist BrainJuicer has appointed former Microsoft Market Research Manager Ralph Komen as Client Director in the Netherlands. More

B2B International Readies for 'deep see' Launch

Feb 15 2012

Manchester, UK-based B2B International is gearing up for the April launch of a new consumer-focused agency called 'deep see', which aims to 'get to the bottom of what customers really think'. More

O&M Integrates Social Media Expertise

Feb 15 2012

WPP-owned ad agency Ogilvy & Mather (O&M) has launched a practice called Social@Ogilvy, through which the agency's global network of social media strategists will deliver solutions for areas including social media commerce, online listening and impact analysis. More

Obituary: Ugam's Cara Longo

Feb 15 2012

Cara Longo, VP of Operations at MR outsourcing firm Ugam Research Solutions, has died after a two-year battle with cancer. She died on Monday 6 February at her home in Fairport, NY, surrounded by members of her family. More

Field and Fab Expands CATI Unit

Feb 15 2012

In the UK, Dipsticks Research's data collection arm Field and Fab has expanded its in-house CATI unit from 20 to 50 seats, in response to what it describes as increasing demand from its national and international client base. More

Hall & Partners Hires Waller as Global COO

Feb 15 2012

Ad and brand research specialist Hall & Partners has appointed former Synovate leader Andy Waller as Global Chief Operating Officer. More

Pearltrees Raises EUR 5m to Expand 'Interest Graph'

Feb 15 2012

In France, Pearltrees - which provides an interface for finding, sharing and analyzing web content - has raised EUR 5 million ($6.7m) in new funding, which will be used to scale its 'interest graph' product. More

Arbitron Reports 6.8% Revenue Rise

Feb 14 2012

US ratings giant Arbitron has reported full-year 2011 revenue up 6.8% to $422.3m, and operating income up 29.6% to $85.1m. For the quarter, ended December 31, revenue was up 7.6% to $120.1m and operating income up 8.8% to $20.7m. More

Oprah's Tweet Ruffles Nielsen Feathers

Feb 14 2012

Talk show host Oprah Winfrey has fallen foul of Nielsen after tweeting a request to its panelists on Sunday, urging them to watch her cable network OWN instead of the televised Grammy awards. More

comScore Revenues Soar but Legal Costs Dent Profits

Feb 14 2012

Online measurement specialist comScore has reported a 33% revenue increase to $232.4m for the full year 2011, with Q4 revenue up 22% to $62.6m. However, fourth quarter loss climbed from $0.5m the previous year to $3.3m, with costly litigation with Nielsen taking its toll. More

NBCUniversal Plans More Olympic Firsts

Feb 14 2012

US media network NBCUniversal (NBCU) has partnered with Google and comScore to explore new ways to measure single source consumption of video content on TV, PCs and mobiles / tablets during the 2012 London Olympics. More

Buyology Hires Former EmSense Exec Mallardi

Feb 14 2012

In the US, neuro-insight specialist Buyology has hired former EmSense exec Mark Mallardi as Executive Vice President, Sales & Marketing. More

Yesmail Launches Competitor Intelligence Service

Feb 14 2012

Yesmail Interactive - a business unit of database giant Infogroup - has launched a solution to enable marketers to understand their competitors' multi-channel strategies. More

WPP Firms Buy to Form New Mobile Agency in China

Feb 13 2012

WPP agencies tenthavenue and GroupM have linked up in China to acquire full service mobile marketing agency Wisereach, and launch a new company, MJoule, providing a 'holistic view' of mobile consumer behavior. More

Keynote Growth Continues

Feb 13 2012

Internet and mobile cloud monitoring specialist Keynote Systems has announced revenue up 33% to $33.1m for its first fiscal quarter ended December 31, 2011. More

Panels Launched in Indonesia and Turkey

Feb 13 2012

Emerging markets specialist Borderless Access Panels has announced launches in Indonesia and Turkey. More

comScore Launches Ad Metrix Service in Brazil

Feb 13 2012

Online audience measurement specialist comScore has announced the launch of its Ad Metrix display ad monitor service in Brazil. The tool monitors the appearance of display ads, the demographics of the audience they reach, and more traditional measures including GRPs. More

BVA Partners with University for Neuroscience Tools

Feb 13 2012

In France, market and opinion research company BVA has announced a partnership with the University of Rennes to develop neuromarketing tools. The academic team will be lead by Olivier Droulers, doctor of medicine and Professor of Neuromarketing. More

Google and KN Launch Screenwise Panel

Feb 10 2012

Google has partnered with US-based consumer specialist Knowledge Networks to launch a panel of web users, who will opt in and be paid to allow the search giant to track the sites they visit and how they use them. More

thismoment Buys Social Media Analyst

Feb 10 2012

In the US, social media monitoring and engagement platform the Position2 Brand Monitor has been acquired by thismoment, a company providing software for the management of social media content. Terms of the deal were not disclosed. More

Bazaarvoice Aims for $90m IPO

Feb 10 2012

US-based word-of-mouth specialist Bazaarvoice has announced it is to launch an initial public offering (IPO) of approximately 9.4 million shares, 9 million of which will have a target price range of between $8 and $10, with a further 484,000 offered by existing shareholders. More

Cornelius Departs in Nielsen Media Shake-Up

Feb 10 2012

Nielsen Media Australia MD Peter Cornelius has left the company, following a restructure which has resulted in the firm integrating its Watch (media) and Buy (consumer purchase behavior) divisions under the leadership of former MD, Pacific, Chris Percy. More

TRA Gets TV Targeting Patent

Feb 10 2012

US media measurement and analytics firm TRA has received its fourth patent - this time for methodology for 'Using Consumer Purchase Behavior for Television Targeting'. More

Dassault Buys Netvibes

Feb 9 2012

3D experience and product lifecycle management specialist Dassault Systemes has acquired social media intelligence and monitoring platform Netvibes. Terms of the deal were not disclosed. More

Socialbakers Opens in US with Huml at the Helm

Feb 9 2012

Czech Republic-based social media analytics firm Socialbakers has expanded to the US with the opening of an operation in San Francisco, where it has appointed Chairman Martin Huml as President and COO, and Katrina Wong as Vice President of Marketing. More

Arbitron Veteran Julian Davis to Retire

Feb 9 2012

Arbitron's Julian Davis is retiring, after twenty-two years in various roles including Director of Urban Radio and Director of Urban Media Services. More

Cross-Tab Hires Former ICM Direct MD Gareth Nicol

Feb 9 2012

In the UK, global research and analytics outsourcing firm Cross-Tab has appointed former ICM Direct MD Gareth Nicol as Associate Vice President, European Client Services, to further expand its presence across the region. More

Auditor BPA Opens Second China Office

Feb 9 2012

Global media auditor BPA Worldwide has opened an office in the city of Shenzhen, in the Guangdong Province of China, complementing its existing Asian operations in Hong Kong. More

Former Nielsen MD Joins Launch of MMRSS in India

Feb 8 2012

The co-founder and President of Asian agency Majestic MRSS Raj Sharma has partnered with former Nielsen MD Sarang Panchal to launch a new full service agency called MRSS India. More

AMI Division Growth Continues to Bolster Rentrak

Feb 8 2012

Multi-screen measurement specialist Rentrak has reported a 20% revenue increase to $9.9m for its Advanced Media and Information (AMI) division during the quarter ended December 31 - but due to continued decline in its Home Entertainment wing lost $1.9m overall in the period. More

Extole Closes $22m Funding for Brand Advocate Solution

Feb 8 2012

In the US, social marketing platform Extole - which promises to help clients convert their customers into brand advocates - has secured $10m in Series C funding, which it will use to fuel growth, scale operations, and accelerate product and platform investments. More

ConsuMed Launches Consumer and B2B Panel in France

Feb 8 2012

Schlesinger Associates' fieldwork services agency ConsuMed Research has launched a consumer and B2B panel to provide feedback to a wide range of clients across France. More

WibiData Raises $5m for User Analysis Platform

Feb 8 2012

In the US, web behavior analysis firm WibiData has raised $5m, which it will be using to expand its engineering team and open new operations. More

Groupon Buys Shopper Data Firm Adku

Feb 7 2012

US daily deals site Groupon has acquired San Francisco-based personalized shopper data specialist Adku. More

BuzzBack Expands to Nordic Region with Key Hire

Feb 7 2012

Web-based consumer researcher BuzzBack has expanded into the Nordic region with the appointment of TNS Gallup veteran Marie Hayling, who will based in Gothenburg, Sweden. More

Former Greenfield Execs Announce Sampling Firm

Feb 7 2012

In the US, Greenfield Online veterans Hugh Davis and Keith Price have officially launched reInvention, a global sampling and data collection services firm founded last summer and promising 'a more human-to-human' approach to sample acquisition. A London office is planned soon. More

'Buy' Division Leads 6% Nielsen Growth in 2011

Feb 6 2012

Nielsen has reported good growth and profit with full year 2011 revenues up 8% (6% at constant currencies) to $5.53bn and adjusted EBITDA up 10% (8%) to $1.546 bn. More

NPD Seals Walmart Agreement, Expands Analytics Team

Feb 6 2012

In the US, NPD Group has announced an agreement with Walmart to process its point of sale data. The firm has also appointed four new analysts, plus Raj Misra as Director of Marketing. More

Webtrends to Invest $7m and Add Fifty Staff

Feb 6 2012

Online analyst Webtrends is investing $7 million to add 50 new employees this year, with a key focus on software engineering skills. More

ShopperTrak Promotes for European CEO Role

Feb 6 2012

Retail and mall foot-traffic counting specialist ShopperTrak Corporation has boosted its planned expansion in Europe with the appointment of a European CEO. Former company COO Todd Starcevich moves from the Chicago headquarters. More

Hall and Partners Adds Innovation Guru

Feb 6 2012

Ad and brand research specialist Hall & Partners has appointed Kevin Ford as Global Head of Research Solutions, based in London and reporting to Global CEO Vanella Jackson. More

Cegedim Revenue Down in 2011

Feb 6 2012

Healthcare CRM and data services company Cegedim reported a 4.2% like-for-like fall in revenue in the fourth quarter of 2011, to EUR 256m; and a fall of 2.8% for the full year, to EUR 911.3m. More

MediaCom's Fyfe to Lead Social Media Monitoring Team

Feb 6 2012

In the UK, WPP-owned MediaCom has promoted Peter Fyfe to the newly created role of Head of Social Media, to lead a team of ten social media specialists focusing on monitoring, consultancy, campaign activation and community management. More

Ipsos Launches Egyptian Panel

Feb 6 2012

Ipsos MENA has launched an online panel in Egypt, and will follow up with one in the UAE later this month. More

WPP's The Store Launches Shopper Marketing Resource

Feb 3 2012

WPP's global retail practice The Store has launched a new resource offering clients access to a range of services covering shopper insights, store design, customer relationship management, in-store communications, packaging and e-commerce. More

comScore Names Country Manager for Argentina and Uruguay

Feb 3 2012

Digital measurement specialist comScore has appointed Marcos Christensen, formerly Head of Sales at Fox Sports New Media, as Country Manager for Argentina and Uruguay. More

Revolution Analytics Hires New CEO

Feb 3 2012

In the US, statistical software specialist Revolution Analytics has hired former Accenture Analytics Global MD David Rich as its new CEO, replacing SPSS founder Dr Norman Nie who has held the role since 2009. More

Firms Roll Out Shopper Traffic Mapping Solution

Feb 3 2012

In the US, retail performance consultancy Claris Solutions has joined forces with data analytics start-up Euclid Elements, to offer a solution that uses mobile sensors to map shopper traffic patterns in retail spaces. More

Brandwatch Launches Super Bowl Tweet Monitor

Feb 3 2012

In the US, social media monitoring firm Brandwatch has launched a tool to monitor the number of tweets referring to brands involved in this weekend's Super Bowl. More

Intomart GfK Wins Dutch Radio Measurement Extension

Feb 2 2012

The Dutch radio association NLO (Nationaal LuisterOnderzoek) has extended Intomart GfK's contract for national radio audience measurement for another four years. More

Web Analytics Demystified Nabs Adobe Exec

Feb 2 2012

US consultancy Web Analytics Demystified has appointed former Adobe exec Brian Hawkins as a Partner, to work directly with clients to deliver site testing, optimization and personalization capabilities. More

Evidon Unveils Web Privacy Compliance Aid

Feb 2 2012

In the UK, online privacy and compliance specialist Evidon has launched a tool to help publishers keep tabs on the cookies and tracking tools used on their web sites, so as to comply with the disclosure requirements of the ePrivacy Directive. More

BDRC Promotes Berry to PRS Board

Feb 2 2012

In the UK, BDRC Continental's Director of Technology Greg Berry has transferred to the firm's operations arm Perspective Research Services (PRS), where he joins the Board of Directors with a remit to centralise the group's technology resources. More

Decipher Names Confirmit's Collins Director EMEA

Feb 2 2012

US-based research technology firm Decipher has hired former Confirmit director Richard Collins as Director of Client Development for EMEA, based in the firm's London office. More

Arbitron Loses Accreditation in Five Markets

Feb 1 2012

In the US, the Media Rating Council has withdrawn accreditation for Arbitron's monthly PPM-based AQH radio ratings data in five markets. The reverse means Arbitron now has just nine local markets accredited out of a total of 48. More

Merkle Buys Social Amp

Feb 1 2012

In the US, CRM specialist Merkle has acquired social media applications provider Social Amp. The acquisition will allow Merkle to expand its capabilities in digital marketing and to strengthen its connected CRM approach. More

Nielsen Catalina and eXelate Extend Partnership

Feb 1 2012

In the US, audience targeting exchange company eXelate has partnered with shopper insights specialists Nielsen Catalina Solutions to give CPG marketers access to data on in-store purchasing behaviour. More

Domo Raises $20m in Extra Funding

Feb 1 2012

In the US, Omniture founder Josh James's business intelligence startup Domo has raised $20m in funding from Institutional Venture Partners (IVP). This brings total investment in the new company to $63m. More

Partnership for Bazaarvoice and Buddy Media

Feb 1 2012

Austin, TX-based online conversation specialist Bazaarvoice and social media software firm Buddy Media have formed a partnership and launched its first product, a 'social application, or sapplet' to help brands integrate online customer conversations in their social media campaigns. More

Good Growth for GfK in 2011

Jan 31 2012

GfK has announced revenue up 6.2% to EUR 1.374 billion in 2011, in preliminary figures released today. Almost all (5.8%) was organic growth. Operating income grew relatively little due to specific items including write-downs and recruitment of a new CEO. More

QuestBack Opens US Headquarters

Jan 31 2012

Norwegian enterprise feedback management (EFM) company QuestBack has today announced the opening of its new North American headquarters. Located in Bridgeport, Connecticut, the new office is intended as a foundation for 'rapid expansion' across the region. More

New Man at Summit of Terapeak

Jan 31 2012

eBay commerce analytics specialist Terapeak has appointed a new President and CEO, Kevin North. He joins from Dyadem International (now part of IHS Inc.), where he held the same titles. More

Two's a Crowd: Chaordix and Genius Team Up

Jan 31 2012

Crowdsourced market intelligence specialists Chaordix and crowdsourcing platform providers Genius Crowds have today announced the launch of a new service which allows consumers, product experts and marketers to collaborate on new product ideas. More

Rapid Rise for InSites

Jan 30 2012

Belgian agency InSites Consulting has announced revenue growth of around 28% to more than 16 million Euros; office openings in Timisoara, Romania and in New York; expansion to 120 employees; and a number of senior appointments. More

Companies Tool up for 'Cookie Free'

Jan 30 2012

In separate developments today, two companies - digital advertising firm CPX Interactive and device identification tech specialists BlueCava - have announced new tools for circumnavigating the Euro Cookie Directive, to be enforced from May 25th this year. More

LINK Gets Emotional

Jan 30 2012

Millward Brown has partnered with emotional measurement company Affectiva to offer clients deeper insight into the emotional impact of their TV advertising. Affectiva's facial expression analysis technology Affdex will be integrated with MB's LINK copy testing and optimization solution. More

Veteran Sheldrake Opens European Office for GMO/JMI

Jan 30 2012

Japanese research and online panel provider GMO Research/JMI has today announced the opening of its first UK office, and the appointment of veteran researcher Jonathan Sheldrake as European Sales Director. More

Tobii Launches 'Hall Test' Eye Tracking

Jan 30 2012

In Stockholm and Washington, eye tracking and interactive gaze specialist Tobii Technology has announced a new compact and portable field device, the Tobii X1 Light Eye Tracker. More

iPerceptions to Be Acquired by Investor XPND

Jan 27 2012

In Canada, investment firm XPND Fund is planning to acquire all the shares of customer analytics specialist iPerceptions in an all-cash deal valued at $0.08 per share. More

EC Drops Privacy Case Against UK Government

Jan 27 2012

The European Commission (EC) has dropped its legal action against the UK Government, over the latter's decision not to prosecute behavioural ad technology firm Phorm for breach of EU data protection and privacy rules. More

Finland's Comptel Buys Analytics Firm Xtract

Jan 27 2012

Software firm Comptel has acquired a fellow Finnish company, analytics provider Xtract Oy, for a total consideration of EUR 3.1m. More

Partners Link Video Ads and Purchasing

Jan 27 2012

Three firms - researcher Kantar Shopcom, ad platform provider Videology and targeting specialist I-Behavior - are teaming up to help marketers to target online video advertising and measure the actual off-line purchases that result. More

OwnerIQ Buys Shopper Marketing Platform DiJiPOP

Jan 27 2012

In the US, online behavioral targeting firm OwnerIQ has acquired shopper marketing technology platform DiJiPOP in an all-stock deal. Terms were not disclosed. More

Kodak's Chief Listening Officer Joins Brand Networks

Jan 27 2012

In the US, Kodak's former Chief Listening Officer Beth Kribs-LaPierre has joined social media solutions firm Brand Networks as Director, Social Intelligence and Analytics. More

TRA and Experian Partner for TV / Auto Data Link

Jan 27 2012

US media measurement and analytics firm TRA and auto market intelligence provider Experian Automotive are the latest partners to link TV audience data and automotive buying. 'Media TRAnalytics TV Auto Ratings' will automatically match auto registration with TV data at the household level. More

Funds for Content Prediction Firm Visual Revenue

Jan 27 2012

New York-based predictive analytics provider Visual Revenue has secured $1.7m in funding, which it will use to 'aggressively' expand its existing team. More

Mattersight Tool Offers C-SAT Without the Survey

Jan 26 2012

US customer analytics specialist Mattersight has launched a service, 'Predictive Customer Satisfaction Analytics', which it says will automatically predict the rating score a customer will give following an interaction, without the need for a survey. More

33Across Buys Online User Intent Analyst Tynt

Jan 26 2012

US-based 33Across - which uses proprietary technology to build a unique 'brand graph' for each of its clients - has acquired Tynt Multimedia, whose tools analyze user intent and interest data for more than 500,000 web sites. Terms of the deal were not disclosed. More

BrainJuicer Hires Leader for US 'Juice Generation'

Jan 26 2012

In the US, BrainJuicer has appointed planning specialist Rene Huey-Lipton as Senior Vice President, in charge of the firm's 'Juice Generation' team, which helps clients generate insights and ideas at the early stages of development. More

Partners Combine Physician and Healthcare Market Info

Jan 26 2012

US firms HealthLink Dimensions and Billian's HealthDATA have formed a strategic alliance, which will combine the former's hospital-affiliated physician information with the latter's data on the inpatient, outpatient and long-term-care markets. More

Geolocation and Language Enhancements for NM Incite

Jan 26 2012

Nielsen/McKinsey joint venture NM Incite has introduced the latest version of its BuzzMetrics Exchange, which features detection support for more than 50 languages, along with city-level geo-location capabilities. More

Funds for Leisure Sector Reputation Tracker

Jan 26 2012

Amsterdam-based Olery, a specialist in online reputation monitoring for the leisure sector, has raised $1m (EUR 750k) in a funding round from an undisclosed source, which it will use to build its presence in the US, Europe, Middle East and Asia Pacific, and improve and launch products. More

MPG Media Contacts Hires Former Zenith Strategist

Jan 26 2012

In the UK, MPG Media Contacts - which is part of ad and communications services group Havas - has appointed former Zenithoptimedia Head of Strategy Hamid Habib to lead its Catalyst division, which combines research, analysis and 'idea facilitation'. More

Constant Contact Buys Loyalty Platform CardStar

Jan 25 2012

In the US, engagement marketing specialist Constant Contact has acquired loyalty platform CardStar, which enables merchants to track consumer behavior and trends using data aggregated from its users, in order to send them personalized offers. Terms of the deal were not disclosed. More

Time Warner Opens Medialab Testing Facility in NYC

Jan 25 2012

Media and entertainment giant Time Warner has opened a media lab in New York, aiming to provide a 360 degree view of consumer behavior. The Lab features biometric monitoring and eye tracking, a 50-seat screening room, in-home living room simulation, and a live broadcast capability. More

SymphonyIRI Partners for Multi-Channel Shopper View

Jan 25 2012

Retail analysis giant SymphonyIRI has partnered with UK independent grocery comparison web site mySupermarket, to provide what the firms describe as 'the first' multi-channel view of shoppers' behaviour in the UK - both online and in-store. More

Ebiquity Revenues Up 17% to £24m

Jan 25 2012

UK-based media and marketing analytics firm Ebiquity has reported a 17% increase in revenue to £24.0m for the six months ended 31 October 2011, with organic growth of 6%. Operating profit rose 75% to £2.51m from £1.44m. More

Affinnova Rolls Out 'Concept Studio'

Jan 25 2012

Concept testing and forecasting software specialist Affinnova has launched a web-based application called the 'Concept Studio', designed to accelerate concept development for new products, designs and ad campaigns. More

TV Comment Analyst Bluefin Labs Raises $12m

Jan 25 2012

Bluefin Labs, which analyses social media comments about US TV programs, has raised $12m in a Series B round of funding. The money will fund expansion of the firm's existing technology and an increase in its sales and client services teams. More

InRev Gets Cash for Simplify360 Tool

Jan 25 2012

InRev, the owner of social media brand monitoring platform Simplify360, has secured an undisclosed amount of Series A investment, which it plans to use to expand its presence beyond Bangalore to India's biggest cities Mumbai, Chennai, Kolkata and Delhi. More

Accenture Buys Spain's Neo Metrics Analytics

Jan 24 2012

Global management consulting, tech services and outsourcing company Accenture has agreed to acquire Madrid-based predictive analytics specialist Neo Metrics Analytics. Terms of the deal were not disclosed. More

Hill+Knowlton Opens Insights Division

Jan 24 2012

WPP-owned international communications consultancy Hill+Knowlton Strategies has launched a new unit called Research+Data Insights (R+D Insights), offering both data analytics and primary research. More

Berry Buys WebVisible Assets

Jan 24 2012

In the US, marketing solutions firm The Berry Company is to acquire technology assets and take on former staff of interactive ad targeting firm WebVisible, which closed down in December. Berry, which did not disclose terms, will make the buy through a subsidiary of its parent firm TBC Holdings. More

TRUSTe Secures $15m to Expand Privacy Solutions

Jan 24 2012

US consumer privacy organization TRUSTe has secured a $15m Series C financing round, earmarked for expansion of its product suite, which helps companies handle customer data from online ads, cloud services, mobile apps and web sites. More

Merged Globalpark Names New CEO

Jan 24 2012

German research software firm Globalpark has promoted its MD Frank Michael to the position of Chief Executive Officer, replacing founder Lorenz Gräf who has stepped down following the acquisition by survey software firm QuestBack. More

TubeMogul Sells Video Analytics Unit

Jan 23 2012

Online video advertising tech company Tremor Video has bought the InPlay video analytics business from video buying firm TubeMogul, for an undisclosed sum. By integrating InPlay directly into its VideoHub platform, Tremor promises a complete end-to-end video analytics solution for publishers. More

Senior Promotions at Research Now

Jan 23 2012

In the US, online sampling and data collection company Research Now has made changes to its senior team with three promotions: Craig Stevens to CRO for the Americas; Martin Filz to MD for EMEA and APAC; and Konstanze Just to SVP of Global Marketing. More

Cello Shifts Focus, Stays 'Solid' Overall

Jan 23 2012

In an interim trading statement, research group Cello has announced a 'solid' full year performance for 2011 and says its growing focus on the resilient pharmaceuticals sector is 'paying off'. More

Growth and Office Moves for Kinesis

Jan 23 2012

US-based software firm Kinesis Survey Technologies has announced 2011 organic revenue growth of more than thirty percent, along with the relocation both its Austin, Texas headquarters and its European HQ in London. More

Digby Debuts Location-based Marketing Tool

Jan 23 2012

Multi-channel mobile solutions firm Digby has announced the launch of Localpoint, a platform offering location-based marketing, analytics and commerce. More

New App Combines Facial Recognition and Ad Targeting

Jan 20 2012

In Brazil, AppTech - which specializes in mobile smartphone and web-centric applications - has launched a new app to enable advertisers to ascertain the age, gender, and ethnicity of their audience. More

MediaMiser Gobbles Up InfoGlutton

Jan 20 2012

In Canada, media monitoring and analysis tech firm MediaMiser has acquired social media and online reputation monitoring company InfoGlutton Solutions. Terms of the deal were not disclosed. More

Tidemark Gets $24m for Business Analytics Platform

Jan 20 2012

In the US, business analytics firm Tidemark has raised $24m in Series C funding, which it will use to fuel 'aggressive plans' to roll out its platform to Fortune 1000 companies. More

iPinion Debuts Mobile Data Platform

Jan 20 2012

US mobile survey software provider iPinion has launched a passive data collection platform capturing up to twenty-four data types - including web site visits and camera use - from devices. Relevant surveys are then triggered automatically based on the consumer's behavior. More

'First Ever' Pattern-Based Social Media Tool

Jan 20 2012

In the US, analytics specialist Quantum Leap Innovations has launched what it describes as the 'first ever' pattern-based analytics tool for social media, providing quantified intelligence on social trends by distilling Twitter content. More

Experian Simmons Unveils Cross-Platform Service

Jan 20 2012

In the US, Experian Simmons has launched a new cross-platform media analysis service that links consumers' online and mobile activities to brand preferences, attitudes, lifestyles and behaviors. More

New comScore Metric to Validate Digital Ad Exposure

Jan 19 2012

Digital measurement specialist comScore has introduced a new metric called 'Validated Campaign Essentials' (vCE), which measures whether online ads have been delivered and whether they have reached their target audience. More

All Global Hires US COO and European Ops Director

Jan 19 2012

WPP-owned healthcare panel and data collection agency All Global has appointed Hilary Fischer as Chief Operating Officer, US, and Kerry Haynes as Director of Operations, Europe. More

Mandel Takes Chief Exec Role at 'Buyometrics' Firm

Jan 19 2012

In the US, former NielsenConnect President Jon Mandel has joined TV ad targeting and measurement firm PrecisionDemand as its new CEO, replacing Tyson Roberts who assumes the role of Chief Revenue Officer. More

inVentiv to Acquire Two SDI Businesses from IMS Health

Jan 19 2012

IMS Health has found a home for two of SDI's product lines, after the Federal Trade Commission determined they must be sold for competition reasons following IMS' acquisition of SDI. US healthcare consultancy inVentiv has acquired the businesses for an undisclosed sum. More

BrainJuicer Revenues up 26% to £20m

Jan 19 2012

International online specialist BrainJuicer has reported a 26% increase in full year revenue to £20m, for the 12 months ended 31 December 2011. In a trading update, the firm says this increase was primarily fuelled by continued growth in the US. More

Mobile MR Association Launches in US

Jan 19 2012

US professionals have launched a new body, the Mobile Marketing Research Association (MMRA), to help the industry develop standards and ethics for the use of mobile devices for marketing research purposes. More

Ad Targeting Firm Buys The Social Method

Jan 18 2012

In the US, ad targeting specialist Ayzenberg Group has acquired social media marketing agency The Social Method, to add the latter's proprietary analytics platform to its own social media capabilities. Terms of the deal were not disclosed. More

Pollbob Buys DIY Polling Site Mister Poll

Jan 18 2012

In the US, social media platform Pollbob has acquired DIY online polling site Mister Poll, and plans to merge the latter's online community of 270,000+ registered poll creators and takers, with its own growing mobile community. Terms of the deal were not disclosed. More

Cint Rebrands, Hires European Panel Director

Jan 18 2012

Cint has re-branded its product names to reflect its twin focus on sample access and panel management solutions - and also has a new logo. Separately, the firm has appointed former SSI exec Anita Haddu as Director of Panel Development, Europe. More

Ogilvy Takes a 33.3% Stake in DTDigital

Jan 18 2012

WPP-owned marcoms group Ogilvy has acquired a 33.3% stake in Australian digital marketing firm DTDigital, which offers a range of services from social media management to data analytics. Terms of the investment were not disclosed. More

Experian Adds Site Analytics to Footfall Measure

Jan 18 2012

Global information services giant Experian has partnered with IT firm Hitachi Consulting to add a cloud-based solution called Site Analytics to its Experian FootFall visitor analytics solution. The combination will deliver site and store-network performance measurement. More

Quintiles Opens BPO Center in China

Jan 18 2012

US healthcare consultancy Quintiles has launched a business process outsourcing (BPO) and project management center in Dalain in the northeast of China, with a multilingual workforce to serve clients in the Japanese, Chinese and South Korean biopharmaceutical markets. More

Terapeak Launches Tool for Yahoo! Japan

Jan 18 2012

Canadian eCommerce research specialist Terapeak has introduced a tool for sellers on Japan's largest online marketplace Yahoo! JAPAN Auctions, using analytics capabilities from its flagship product Terapeak for eBay. More

Kantar Buys Chinese Social Media Researcher CIC

Jan 17 2012

Kantar Media has acquired Chinese social media research, monitoring and analysis firm CIC, to complement its own range of social media capabilities in the country. Terms of the deal were not disclosed. More

EasyInsites Grows Revenue, Doubles Staff

Jan 17 2012

UK-based custom panel solutions specialist EasyInsites has reported a 37% increase in annual revenue to £750,000 for 2011. The firm has also moved into new office space and doubled the size of its team with the appointment of four new members of staff. More

Toluna Adds QuickSurveys to iPad and iPhone App

Jan 17 2012

Panel and research technology provider Toluna has introduced a new version of its iPad and iPhone app, to enable panellists to participate in its DIY QuickSurveys directly through their mobile devices. More

Research Now Opens Office in Rotterdam

Jan 17 2012

Online sampling and data collection specialist Research Now has opened a new office in Rotterdam, where it has appointed former Sample Answers exec Kerem Köksal as Client Development Manager, Benelux, responsible for driving growth in the region. More

Bazaarvoice Relocates Riggs for European Drive

Jan 17 2012

US-based word-of-mouth specialist Bazaarvoice has relocated Chief Client Officer Mark Riggs to London, where he has taken up the post of General Manager for Europe, tasked with raising the profile of the company's solutions across the continent. More

'Aggressive' Adobe Completes Ad Optimizer Buy

Jan 16 2012

In the US, software giant Adobe Systems Inc. has completed its acquisition of multi-channel advertising optimizer Efficient Frontier and says it will focus on driving integration of its cross-channel ad buying and optimization offerings. More

JWT and Ogilvy Finance Veteran Joins [x+1]

Jan 16 2012

Digital marketing specialist [x+1] has appointed digital marketing veteran Peter Massey as President and COO, effective immediately. Massey has served as CFO of WPP agencies JWT and Ogilvy & Mather for the last five years. More

Second Base for Research Runner, Just One Year On

Jan 16 2012

UK-based Research Runner - the MR support agency set up by former Opinion Health sales specialist Julian Haste - is expanding to new premises today, after just a year in business. More

Omniture's Chua Joins Digital Agency XM

Jan 16 2012

Former Omniture exec Lawrence Chua has joined WPP digital marketing agency XM Asia Pacific as Analytics Director in its strategy practice. He will be based in Singapore. More

Splunk Aims to Raise $125m with IPO

Jan 13 2012

San Francisco-based data analytics specialist Splunk Inc has filed a registration statement with the Securities and Exchange Commission for a $125m initial public offering. The number of shares to be sold and the price for the offering have not yet been determined. More

SurveyGizmo Revenues Up 54% to $5.16m

Jan 13 2012

In the US, online survey and analysis tool provider SurveyGizmo has reported a 54% increase in revenues to $5.2m in 2011. More

MSLGROUP Launches Crowdsourcing Innovation Platform

Jan 13 2012

Publicis comms division MSLGROUP has launched a global crowdsourcing platform called 'The People's Lab', through which members can share ideas and help clients with co-creation. More

SurveyMonkey Unveils Question Repository

Jan 13 2012

DIY research firm SurveyMonkey has introduced an online repository called 'Question Bank' containing thousands of commonly asked questions across the most popularly surveyed topics - a move it says will ensure that the best methodologically sound questions are used. More

Qualvu Raises $1.85m for European Expansion

Jan 13 2012

US-based video research solutions provider Qualvu has closed a $1.85m Series B round of funding, which it plans to use to support and expand its European client base, as well as its global operations and processes. More

Karma Comms Buys Insights Group Crayon

Jan 12 2012

In the UK, ad agency Karma Communications has acquired consumer behaviour specialist Crayon Group, which owns market research agency Walk a Mile and insights consultancy Crayon CI. Terms of the deal were not disclosed. More

Seed Funding for InCrowd's DIY Healthcare Platform

Jan 12 2012

US-based firm InCrowd - which offers market research to the life sciences sector - has secured an undisclosed amount of Series A seed funding, which it will use to expand its real-time research platform for the healthcare sector. More

New Tool to Help Measure Social Media Impact on Stocks

Jan 12 2012

In the US, two financial sector firms have partnered to introduce a tool which combines web analytics, social media sentiment and quantitative research to help gauge how social media impacts on stock prices. More

KSS Retail CEO to Head dunnhumby Tech

Jan 12 2012

In the US, dunnhumby - the data firm behind the Tesco Clubcard loyalty scheme - has appointed Yael Cosset as Global Chief Information Officer (CIO), alongside his existing role as CEO of the company's price modeling and customer insight firm KSS Retail. More

GfK HealthCare Names Walton Head of UK Ops

Jan 12 2012

In London, GfK Healthcare has appointed Ben Walton as Head of its UK operations, responsible for the support and development of business across the country, in addition to managing and expanding the executive team. More

Videology Launches Audience Targeting Tool

Jan 12 2012

In the US, online video ad targeting specialist Videology has launched an ad selling platform which connects advertisers requirements with digital publishers' audience data. More

MMA Opens Pricing Strategy Practice

Jan 11 2012

Ipsos-owned Marketing Management Analytics (MMA) has opened a new real-time Pricing Strategy practice, integrating predictive analytics with behavioural data and consumer research to help clients make judgments on pricing or react quickly to competitors' pricing actions. More

Nielsen Buys The Perishables Group

Jan 11 2012

Nielsen has acquired Chicago-based fresh food industry research specialist The Perishables Group. Terms of the deal were not disclosed. More

Database101 to Hire 60 for New Business

Jan 11 2012

Database101 - the firm set up by sacked Infogroup founder Vinod Gupta in 2010 - has opened ResearchUSA, a business dedicated to managing its parent's proprietary business database. As part of the launch, the firm plans to hire 60 researchers for its new call center. More

MMR Opens in Singapore and Shanghai

Jan 11 2012

Consumer and sensory specialist MMR Research is expanding into Asia, with the opening of an office in Singapore, where it has appointed former TNS sector CEO Clive Little to lead the operation; and a Sensory Science Centre in Shanghai. More

Radius Global Rolls Out Market Sizing Tool

Jan 11 2012

US-based Radius Global Market Research has introduced a new process called 'Configure', to help clients identify new product opportunities by tapping into consumers' perceptions of how a market is structured. More

ThinkVine Raises $8m for Mix Modelling Solutions

Jan 11 2012

US-based ThinkVine, which helps clients align marketing and advertising with consumer behaviour, has secured $8m in Series C funding. The money will be used in rolling out its marketing optimization and marketing mix modelling solutions, and to step up its sales and marketing efforts. More

Former Millward Brown CEO Becomes efamro DG

Jan 10 2012

European industry body efamro has appointed former Millward Brown CEO Jan Oostveen as Director General, replacing Lex Olivier who stepped down in 2011 after six years in the role. More

SurveyMonkey in $65m Share Sale

Jan 10 2012

DIY research tech firm SurveyMonkey is selling stock to the value of $65m, according to a filing lodged with the SEC yesterday. More

eBureau Spins Off Online Ad Targeting Arm

Jan 10 2012

US predictive analytics specialist eBureau is spinning off its online ad targeting arm into a new company called TruSignal, to help marketers reach audiences across digital display, video and mobile campaigns, while targeting those users that 'look like' their highest value customers. More

Neolane Raises $27m for Targeting Tech

Jan 10 2012

In Paris, behavioral targeting provider Neolane has closed a $27m financing round, with which it plans to roll out its technology across North America and into other new regions. More

Partnership for Lotame and Alliant

Jan 10 2012

US-based social media tracking and targeting firm Lotame and predictive segmentation specialist Alliant have joined forces to offer advertisers household targeting using purchase histories and direct marketing performance metrics. More

Ipsos Launches Middle Eastern Panel

Jan 9 2012

Ipsos has launched its first online panel for the Middle East, in Saudi Arabia. The move coincides with the opening of Ipsos Interactive Services (IIS) MENA, lead by Director Nader Kobeissi, in the region. More

Hatches, Matches and Dispatches - DRNO in 2011

Jan 9 2012

Every month Daily Research News publishes over 150 stories from the market research industry and 2011's grand total of items was 1,886. So which of them grabbed you? Features Editor Teresa Lynch looks at the most read stories. More

Yellow Pages Specialist Acquired

Jan 9 2012

US company Integrity Marketing Solutions, which specialises in marketing services for estate planning and elder law, has acquired directory market analyst Simba Yellow Pages. Terms were not disclosed. More

Virtual Store Specialist Gets $1.5m in Funding

Jan 9 2012

In Chicago, web based 3-D virtual store research specialist InContext Solutions has received $1.5m in venture capital investment from a consortium co-led by newly launched Hyde Park Venture Partners (HPVP) and Hyde Park Angels, and including graphics and computing company AMD. More

Funds for Real-Time Analytics Firm

Jan 9 2012

In the US, web analytics and performance alert firm Chartbeat, Inc. has raised $975k of a targeted $1m in a debt offering, according to an SEC filing. More

Lithium Powers Up with $53.4m Funding

Jan 6 2012

US-based social networking solutions firm Lithium Technologies has completed a $53.4m Series D round of financing, which it will use to increase its sales and marketing team across new and existing geographies, and to invest in engineering and new product development. More

SPS Snaps Up Dublin's 20-20 Insights

Jan 6 2012

Business customer solutions specialist Swiss Post Solutions (SPS) had acquired Irish customer insights and analytics firm FMC Insights, which operates under the name 20-20 Insights and specialises in customer retention. Terms of the deal were not disclosed. More

MR Translation Specialist Opens in Ireland

Jan 6 2012

US-based CETRA Language Solutions - which specialises in providing translation and interpretation services to the market research sector - has opened a new European Service Centre in Limerick, Ireland with plans to hire a staff of 20 linguists. More

French Firm Debuts Picture Board Emotional Measure

Jan 6 2012

French agency Adriant has launched a new methodology using picture boards for measuring consumers' emotional reactions to brands and products, and analysing the key drivers of their purchasing decisions. More

Rosenberg Joins IPG as Joint Leader of Media Lab

Jan 6 2012

In New York, media innovation agency IPG Mediabrands has appointed David Rosenberg as Managing Partner. Together with former BBDO digital strategist Chad Stoller, Rosenberg will lead the firm's 'immersion and exploration center', IPG Media Lab. More

Big Brother Watch Calls for FootPath Opt-Out

Jan 5 2012

UK privacy campaign group Big Brother Watch has called for foot traffic monitoring firm Path Intelligence to give consumers the chance to opt out of its system, which tracks their mobile phone signals as they move around shopping centres. More

$25m for Video Metrics Specialist Unruly

Jan 5 2012

London-based social media video ad platform Unruly Media has received $25m (£16m) in a Series A investment, which will be used to 'aggressively accelerate' its international expansion. More

Peer39 Secures Further $2.5m Funding

Jan 5 2012

Semantic ad technology specialist Peer39 has secured a further $2.5m in venture capital funding, adding to the $30m raised since its launch in 2006. More

Epocrates and M3 Link for Physician Mega-Panel

Jan 4 2012

Market research sample providers Epocrates and M3 Inc have partnered to create what they describe as 'the world's largest physician and healthcare provider panel' comprising 1.7 million panellists. Separately, M3 owned network Doctors.net.uk has promoted Dr Tim Ringrose to the post of CEO. More

Holden Pearmain Hires Former TNS MD Gavoyannis

Jan 4 2012

UK agency Holden Pearmain has appointed former TNS MD Dr Tacis Gavoyannis as head of its Consumer Division. Also joining the firm are FMCG specialist David Beech, methodologist Svetlana Gogolina and qual researcher Wei Wei Yang. More

Affinnova Hires Bhagwat to Lead FS Practice

Jan 4 2012

Concept testing and forecasting software specialist Affinnova has appointed former TNS researcher Sarita Bhagwat to lead its Financial Services practice. More

$30m Investment Adds Muscle to Klout

Jan 4 2012

In the US, Klout - which measures influence across the social web - has raised a reported $30m in a C Round of financing, reportedly with a view to adapting its service to the mobile environment. More

Naftal Joins MR Recruiter Hasson Associates

Jan 4 2012

UK-based market research recruitment specialist Hasson Associates has continued its expansion with the appointment of former Major Players insight team leader Joel Naftal as Senior Associate. More

Music Industry Specialist Gets $6.5m for Expansion

Jan 4 2012

Boulder, Colorado-based digital media analytics firm Next Big Sound (NBS) has closed a $6.5m Series A financing round, which it will use to open an office in New York and to expand its tech team. More

Mu Sigma Raises $108m in 'Biggest Ever' Funding

Jan 3 2012

Decision sciences and analytics services firm Mu Sigma has closed a $108m investment round, which it claims is the 'biggest private-equity investment' made to date in the analytics services sector. More

Mobile Data Firm VoodooVox Bought for $2.8m

Jan 3 2012

Canadian mobile ad specialist Call Genie has acquired US-based mobile data analytics provider VoodooVox in a cash and shares deal worth $2.8m; and intends to assume its name thereafter. More

Ipsos Invests in Online Research Firm AdMaster

Jan 3 2012

Ipsos has invested an undisclosed amount in online ad monitoring specialist AdMaster, in a bid to better understand consumers' viewing attitudes, habits and responses to digital ad exposure in China and other Asia Pacific countries. More

Nunwood Hires Herron as European Analytics Head

Jan 3 2012

Nunwood has appointed Harris Interactive's former Head of Marketing Sciences David Herron as its new European Head of Analytics, based in the UK. The firm has also made a number of appointments in both its London and Leeds operations. More

Quantcast Raises $8m Investment

Jan 3 2012

US web metrics firm Quantcast has secured a further $8m in funding, adding to the $27.5m in series C financing it raised this time last year to support the roll out of its 'Quantcast Media Program' online ad targeting platform. More

Merry Christmas and a Happy New Year!

Dec 23 2011

The team at MrWeb would like to wish all our readers and friends around the world a very Merry Christmas and a Happy New Year. More

ExactView Social Media Platform Adds ROI Measure

Dec 23 2011

UK-based marketing tech specialist Performance Horizon Group (PHG) has upgraded its online tool ExactView, to enable measurement of the value of sales generated through social media platforms including Facebook. More

Tealeaf Buys Web Usability Specialist Overstat

Dec 23 2011

In the US, online customer behavior analysis specialist Tealeaf has acquired web site optimizer Overstat. Terms of the deal were not disclosed. More

Experian Buys Garlik

Dec 23 2011

Global information services giant Experian has acquired UK-based web monitoring firm Garlik. While terms of the deal were not disclosed, Experian said the transaction had been funded from its own existing cash resources. More

Nielsen Wins 'TV Events' Contract in Belgium

Dec 22 2011

CIM, the Belgian Joint Industry Committee responsible for the country's audience measurement, has awarded Nielsen a four-year contract to supply its 'TV Events' measurement system, from 1 January 2013. More

Sinotrust Adds Voice Recognition to Customer Sat

Dec 22 2011

China-based auto specialist Sinotrust has developed a system to identify a speaker on the basis of the specific characteristics of their voice, which it is integrating into its customer satisfaction studies. More

appssavvy Raises $7.1m for Targeting Platform

Dec 22 2011

In New York, ad technology firm appssavvy has raised $7.1m in a series A round of funding, and plans to use it developing targeting solutions based on user actions such as voting in a poll, checking into a location, or leaving a comment. More

Russian Firm Launches 'Beginners' DIY Survey Tool

Dec 22 2011

Moscow-based online survey solutions developer Imposant has released a new DIY survey tool, specifically designed for people who are new to the business of running their own surveys. More

IAB Adds Research to Doty's Role

Dec 22 2011

In New York, the Interactive Advertising Bureau (IAB) has promoted David Doty to the position of EVP and Chief Marketing Officer, responsible for overseeing research as well as the firm's marketing and events. More

Partners Track Online Behavior in Real Time

Dec 22 2011

US-based e-commerce platform Celebros has partnered with web analytics specialist SeeVolution, which uses real-time analytics, live heatmaps and live traffic source tracking to enable clients to monitor customers' online behavior in real time. More

Season of Goodwill for Nielsen and comScore

Dec 21 2011

In the US, Nielsen and comScore have settled patent infringement lawsuits relating to both firms' online measurement copyrights, and as part of the deal, Nielsen has acquired $19m of comScore common stock. More

Bribery Claims Threaten Turkish TV Ratings

Dec 21 2011

Reports in the Turkish press claim that the country's Television Audience Research Committee (TÃAK) has severed its agreement with AGB Nielsen, following claims that staff at the firm leaked a list of panel members to TV producers who then bribed them in order to manipulate TV ratings. More

Online Survey Growth 'To Continue above 9 Percent p.a.'

Dec 21 2011

Company acquisitions in the online survey software market will continue apace, according to a new report produced by industry analysis publisher IBISWorld. More

New Conversation Offshoot Targets Fan Engagement

Dec 21 2011

In New York, ad agency Conversation has launched a subsidiary called SocialWhirled, which enables brands to launch integrated campaigns based on the specific interests of their social media followers and fans; moderate comments in real-time; and then analyse and track feedback. More

dunnhumby Moves Hunter to BzzAgent as COO

Dec 21 2011

In the US, dunnhumby's CIO Paul Hunter has moved across to its social media marketing agency BzzAgent to take up the post of Chief Operating Officer, with a remit to integrate the former's shopper insights with the latter's social media marketing practices. More

ICM Debuts Crisis Management Service

Dec 21 2011

In the UK, ICM Research has launched a 'Crisis Management' analysis service, to help clients predict the likely public response to crises such as bad publicity; and to measure and track the effect of the crisis while it is still ongoing. More

New Twitter App Backed by Brains

Dec 21 2011

Social media monitoring firm E.life has launched an iPad app called the e.lifemonitor, to help execs monitor their organisations' presence on Twitter. Users can also access an optional support service provided by the firm's team of social media analysts. More

Nasdaq Delisting Looms for Harris

Dec 20 2011

Harris Interactive is to request a hearing to avoid delisting from the Nasdaq Stock Market, after its shares failed to repass the market's $1 threshold in 180 days since its last warning. More

Moses Leaves EmSense to Head Ipsos Neuroscience Arm

Dec 20 2011

In the US, EmSense's Chief Analytics Officer Elissa Moses has left the company to join Ipsos as EVP for Neuroscience and Emotion. She starts her new job on January 3rd. More

Obituary: Dr Alex Gofman

Dec 20 2011

Dr Alex Gofman, VP and CTO of US brand research and consulting firm Moskowitz Jacobs, has died at the age of 54, after a long battle with cancer. More

UK MR and Ad Spend 'to Rise 11.6% in Five Years'

Dec 20 2011

The UK advertising and market research sectors are expected to see spending growth of 11.6% between 2011 and 2016, according to economic forecasting specialist the Centre for Economics and Business Research (Cebr). More

Jamie Hall to Retire as TNS Global Chairman

Dec 20 2011

TNS Global Chairman Jamie Hall is to retire next week, after nearly 30 years in the market research industry. More

Constant Contact Opens UK Office

Dec 20 2011

Waltham, Massachusetts-based engagement marketing specialist Constant Contact has opened an office in London through which it will provide UK support for its suite of e-mail, social media and event marketing tools, and its online survey solutions. More

Nielsen Promotes for COO and Vice Chair Roles

Dec 19 2011

In the US, Nielsen has announced the appointment of Rick Kash as Vice Chair and Mitchell Habib as Chief Operating Officer. Both appointments are effective from January 1st 2012. More

Shopcom and InsightExpress Team Up

Dec 19 2011

In the US, data and analytics company InsightExpress has followed up last week's deal with SymphonyIRI by announcing a partnership with Kantar Shopcom, further expanding its Ignite CPG product. More

ICM Boosts Field and Ops Strength

Dec 19 2011

In the UK, Creston-owned ICM Group has strengthened its data collection and field services with the promotion of Neil Sykes to Operations Director in the UK, and Rebekah Joseph as Field Director at subsidiary Fieldwork UK. More

Saudi Prince Buys Twitter Stake

Dec 19 2011

Saudi billionaire Prince Alwaleed bin Talal has bought a $300m stake in Twitter. The buy comes after months of talks and constitutes 'a strategic stake' according to the Prince's company, Kingdom Holding Co. (KHC). More

Italian Watchdog Fines Ratings Firm 1.8m Euros

Dec 16 2011

Italy's competition watchdog the Antitrust Authority has fined TV ratings agency Auditel EUR 1.8 million ($2.3m) for abusing its 'monopoly position' and using 'anticompetitive' practices, following a complaint made by Rupert Murdoch-owned broadcaster Sky Italia. More

Hart Resigns as Infogroup President and CEO

Dec 16 2011

Clare Hart, the President and CEO of database giant Infogroup, is stepping down 'to pursue new opportunities' just 18 months into the role. She will be replaced by the firm's Chairman Michael Iaccarino. More

InsightExpress and SymphonyIRI Debut Online/Off-line Tool

Dec 16 2011

In the US, InsightExpress has partnered with SymphonyIRI to launch a tool which combines digital ad measurement capabilities with off-line consumer data, helping to link online ad exposure and in-store buying behavior. More

VerticalResponse Buys Social Media Specialist Roost

Dec 16 2011

In the US, VerticalResponse - which provides DIY solutions for e-mail marketing, online surveys and event marketing - has acquired social media marketing technology firm Roost. Terms were not disclosed. More

Geolocation Specialist Takes Money and Runs

Dec 16 2011

PlaceIQ - which uses location profiles to target relevant ads to mobile users - has raised $4.2m in series A funding, which it will use to relocate from Boulder, Colorado to New York, in order to be closer to 'customers, partners, and the general ecosystem'. More

DTDigital to Open in Sydney

Dec 16 2011

OgilvyOne Worldwide's digital agency DTDigital is opening in Sydney, Australia in January. The firm will offer local clients a range of services including user experience testing, data and analytics, and design and consulting. More

MediaBrix Raises $4m for Ad and Analytics Platform

Dec 16 2011

In New York, social media advertising and analytics firm MediaBrix has raised $4m in a series B investment. The funds will be used to develop its suite of tools, which help marketers to deploy, monitor and optimize their campaigns across apps, games and social media sites. More

Live Nation Celebrates after Big Champagne Buy

Dec 15 2011

Ticketmaster's parent firm Live Nation Entertainment has acquired Los Angeles-based online digital media measurement company Big Champagne, which specializes in analysing how consumers use and pay for music. Financial terms of the deal were not disclosed. More

WPP Buys Majority Stake in Qais Consulting

Dec 15 2011

Marcoms giant WPP has acquired a majority stake in Singapore-based digital marketing agency Qais Consulting. Terms of the deal were not disclosed. More

WPP Ups Stake in Chime

Dec 15 2011

Marcoms giant WPP has increased its stake in Chime Communications to 17.17%, with the acquisition of around 13.9m shares at £0.25 each, or nearly £3.5m. More

Media Monitors Buy Continues Asian Expansion

Dec 15 2011

Hot on the heels of its acquisition of China Clipping on Tuesday, Media Monitors Group has acquired South East Asia-based media intelligence and quant analysis company MediaBanc. Terms of the deal were not disclosed. More

Borderless Access Launches Argentina Panel

Dec 15 2011

Emerging market specialist Borderless Access Panels has launched a proprietary panel in Argentina, adding to existing services in the four BRIC countries, Mexico and South Africa. More

SAY Media Buys ReadWriteWeb

Dec 15 2011

Social media communities specialist SAY Media has acquired news and analysis blog ReadWriteWeb, which covers technology trends around the world. Terms of the deal were not disclosed. More

Confirmit Boosts Mobile Data Collection

Dec 15 2011

Market research software provider Confirmit has added new features to its Survey On-Demand Application (SODA), which is used for creating, deploying and managing multi-lingual wireless and off-line surveys on mobile devices. More

SurveyMonkey and Equity Firm Buy MarketTools

Dec 14 2011

DIY survey technology firm SurveyMonkey has partnered with equity investment firm TPG Growth to acquire research software and services firm MarketTools. Financial terms of the deal were not disclosed, but sources say that it values SurveyMonkey at roughly $1 billion. More

Buyout for Bunnyfoot Scotland

Dec 14 2011

UK-based user experience and behavioural research consultancy Bunnyfoot has sold its Scottish arm to former MD Sarah Ronald, who has renamed the operation 'Nile'. Terms of the deal were not disclosed. More

Nielsen JV and Specific Form Shopper Data Partnership

Dec 14 2011

In the US, digital specialist Specific Media has partnered with ad performance specialist Nielsen Catalina Solutions to launch 'Shopper Access', a service which combines off-line purchase behavior with online ad data to provide insights into how advertising influences consumer purchases. More

Rentrak Adds Political Demographics to TV Ratings

Dec 14 2011

Multi-screen measurement specialist Rentrak has added a segmentation based on political outlook to its TV Essentials and StationView Essentials ratings services. More

Ex-Nunwood Director to Head New Prophet Practice

Dec 14 2011

James Walker, formerly Chief Strategy and Development Officer at Nunwood, has moved to global brand and marketing consultancy Prophet to lead a new analytics practice with a presence in its London and New York offices. More

xAd Raises $9m for Behavioral Targeting Platform

Dec 14 2011

US-based mobile ad network xAd has raised $9m in financing, which it will use to enhance its proprietary user behavior-based ad targeting technology. More

Media Monitors Acquires China Clipping

Dec 13 2011

Asia Pacific-based Media Monitors Group has acquired China Clipping, a firm which offers print, broadcast and Internet monitoring, as well as quant analysis, in China, Hong Kong and Taiwan. Terms of the deal were not disclosed. More

Sparkler Named Best Agency at UK Awards

Dec 13 2011

In London, consumer insight and brand strategy consultancy Sparkler has been named 'Best Agency' at the annual MRS Research Awards ceremony, held at the Lancaster Hotel last night in London and attended by around 600 guests. More

Buy for French Reputation Specialist Augure

Dec 13 2011

French PR and reputation management agency Augure has acquired Spanish online and social media monitoring specialist iMente. Exact terms were not disclosed, but Augure recently completed a 5 million Euro investment round to finance the deal. More

Fredrickson Joins Toluna as Group COO

Dec 13 2011

Panel and research technology provider Toluna has named Harris Interactive veteran Jim Fredrickson as Group Chief Operations Officer. More

uberVU Opens US HQ, Hires New Chief Exec

Dec 13 2011

Social media analysis firm uberVU has established a North American corporate headquarters, where it has appointed technology business specialist Mark Pascarella as its new Chief Executive Officer. More

Kantar Media Wins Swiss TV Currency Contract

Dec 12 2011

In Switzerland, joint industry committee Mediapulse has awarded Kantar Media the country's Television Audience Measurement contract for a period of six years, starting in 2013. More

Tasmanian Youth Prove Devils to Recruit

Dec 12 2011

Nielsen has postponed the launch of its radio ratings service in Tasmania, Australia - reportedly less than 24 hours before results were due - citing problems with sample. More

Facts and SNAP Partner for Mobile Data Service

Dec 12 2011

In the UK, field and tab specialist Facts International has partnered with survey software and services provider SNAP, to offer clients an instant and 'unique' update service on tablets and smartphones. More

GfK Buys Knowledge Networks

Dec 9 2011

GfK has acquired US-based consumer specialist Knowledge Networks. Terms of the deal have not been disclosed. More

IBM Plans to Buy DemandTec

Dec 9 2011

IBM is planning to acquire consumer analytics firm DemandTec in a transaction valued at approximately $440m, or $13.20 per share. A number of shareholders have claimed that the transaction undervalues DemandTec and have legal teams investigating. More

ICM Strengthens Senior Team with Three Hires

Dec 9 2011

In the UK, Creston-owned ICM Research has hired former Synovate exec Tom Bailey as Head of Analytics, while Ruth Moyer joins the Technology team and Matt Draper the Financial Services team, both as Research Directors. More

Poynter to Launch Mobile Eye Tracking Study

Dec 9 2011

In the US, The Poynter Institute - which provides journalists with online and multimedia training - is to launch a study of reader engagement with news and advertising on mobiles and tablets. Data will be collected by a variety of means including eye tracking, surveys, media diaries and observations. More

YouGov Hires Brilot as Digital Media Innovator

Dec 9 2011

YouGov has appointed former TNS Digital manager Dan Brilot as Media Consulting Director, based in London, with a remit to introduce new methodologies and products to the team's international client base. More

TrustYou Launches Hotel Guest Review Tool

Dec 9 2011

Munich, Germany-based TrustYou - which provides social media monitoring and semantic technologies for the hospitality industry - has launched a guest survey tool which allows hotels to capture and analyze trustworthy reviews, respond and integrate them into their own web sites. More

Dapresy Expands Team to Service GfK Contract

Dec 8 2011

Swedish market research technology provider Dapresy is expanding its team across Europe, after winning a global partnership agreement to supply GfK with its Dapresy Pro online dashboard and reporting solution. More

'First' Google+ Analytics Tool Unveiled

Dec 8 2011

Social media analytics specialist Simply Measured has launched what it describes as the first analytics solution to enable marketers and PR professionals to understand their brand's presence on Google+. More

Grinbath Enhances EyeGuide with Remote Testing

Dec 8 2011

US usability and eyetracking technology specialist Grinbath has updated its EyeGuide software to enable researchers to stream live data and observe tests from remote locations. More

Change of Chief Exec for newBrandAnalytics

Dec 8 2011

US social media specialist newBrandAnalytics (nBA) has appointed Sean O'Leary as Chief Executive Officer, replacing co-founder Neil Kataria who assumes the role of Chairman. More

VivaKi Hires 'Audience on Demand' Team Leader

Dec 8 2011

Publicis-owned digital marketing agency VivaKi has appointed Geoff Smith as Head of Activation for its dedicated R&D facility, the VivaKi Nerve Center (VNC), where he will lead the firm's Audience on Demand (AOD) team in the UK. More

GfK Wins East European Audience Studies

Dec 7 2011

GfK has won a series of contracts to provide countrywide audience measurement across Romania, the Ukraine, Belarus and Russia. More

Sorrell Delays Tax Return to UK

Dec 7 2011

WPP Chief Exec Sir Martin Sorrrell has told the UK government that its proposed tax reforms do not go far enough to lure his business back from Ireland to its original UK headquarters. More

Dialego Launches Social Media Research Arm

Dec 7 2011

German market research agency Dialego has launched a new social media division, and appointed Unilever research veteran Annette Stucken to lead it. More

Ipsos ASIIdigital Debuts Mobile Survey Option

Dec 7 2011

Ipsos ASIIdigital - a global practice within the group's ad research division ASI - has created a new platform for ad effectiveness testing on mobile devices. More

SAY Media Tracks Down 'Live TV Avoiders'

Dec 6 2011

Social media engagement firm SAY Media has introduced 'Off the Grid' - a proprietary advertising solution designed to enable brands to reach those US consumers who have stopped watching live TV because of their changing media consumption habits. More

BLiNQ Expands Team in Boston, Opens in Chicago

Dec 6 2011

US social media ad technology firm BLiNQ Media - which delivers Facebook advertising results combined with real-time audience insight - has expanded its leadership team in Boston while opening a new office in Chicago. More

IDG Adds Motivation Metrics to Employee Surveys

Dec 6 2011

In the US, full service agency IDG Research Services has partnered with behavioral consultancy The Motivation Factor to launch a program which adds personal engagement and motivation measurement to its employee surveys. More

Celebrus Launches YouTube Monitoring Tool

Dec 6 2011

Online customer intelligence provider Celebrus Technologies has developed a tool to enable web site owners to monitor the usage of YouTube video content embedded on their sites, and gather insight into how it is received and engaged with at an individual level. More

Synovate Execs Join New Ipsos UK Senior Team

Dec 5 2011

Ipsos has announced its new senior leadership line-up for the UK, following the Synovate acquisition. Former Synovate senior execs Dave Hannay, Hilary Worton, Paul Stamper, Deborah McCrudden and Yusuf Ramadan are all included in CEO Ben Page's team. More

WPP Buys Public Affairs Specialist

Dec 5 2011

WPP is to acquire US firm The Glover Park Group, which advises on public and government affairs, digital and other advertising and brand strategy, and conducts opinion research. More

iKnowtion Hires Analytics Head

Dec 5 2011

In the US, marketing and analytic consultancy iKnowtion has announced the appointment of Niren Sirohi as Vice President of its Predictive Analytics practice. More

Digital Unit for Washington's GQR

Dec 5 2011

Washington, DC-based polling firm Greenberg Quinlan Rosner has opened a digital division, led by Anna Greenberg and offering social media analytics, strategic consulting, and modeling & micro-targeting services for communications, as well as web development and online ad services. More

Maritz Upgrades Stats Package

Dec 5 2011

US-based Maritz Research has launched an update to Maritz Stats, its free statistical software. With version 3.0 users can now access the application via the cloud using any web-enabled device. More

Alterian Accepts Revised Offer from SDL

Dec 2 2011

Translation software group SDL is to acquire social media monitoring firm Alterian after the latter's board today unanimously recommended approval of a sweetened offer. The all-cash price of 110p a share values Alterian at £68.4m. More

Investors Pay $4m for a Piece of awe.sm

Dec 2 2011

In the US, social media data platform provider awe.sm has announced a $4m financing round. The funding will be used to expand the team and develop the platform. More

YouGov Rolls Out New Product Tracker in UK

Dec 2 2011

Online specialist YouGov has rolled out its weekly brand and product polling tool Launch Monitor in the UK, following its recent introduction in Scandinavia. More

US Firms Partner for Real-Time Pricing Intelligence

Dec 2 2011

In the US, retail price optimization specialist Revionics, Inc. has announced a partnership with online competitive intelligence provider RivalWatch, aimed at helping clients to adjust their pricing strategy in real-time. More

Passenger Community Gets Mobile Options

Dec 2 2011

In the US, brand community technology firm Passenger has released an app for iOS mobiles, allowing members access to research communities from a mobile phone. More

SE Asian Appointments Round Out Ipsos Restructure

Dec 1 2011

Following its acquisition of Synovate, Ipsos has promoted Grant Bertoli to the position of CEO for South East Asia (SEA), and confirmed the appointment of Synovate's Singapore MD Miranda Cheung as MD of Ipsos in Singapore and SEA. Senior European and US roles have also been finalised. More

Health Info Firm Remedy Buys HealthCentral Platform

Dec 1 2011

In the US, health information tech firm Remedy Health Media has acquired HealthCentral, a provider of online clinical and patient community resources and tools. Terms were not disclosed. More

Adobe Buys Social Media Specialist Efficient Frontier

Dec 1 2011

In the US, digital publishing giant Adobe is to acquire ad buying platform Efficient Frontier, which offers customers tools and services to help them build, manage, monitor and measure their brand presence across social media. Terms of the deal were not disclosed. More

Alterian Reports Lower Revenue, Huge Impairment Charge

Dec 1 2011

UK-based analytics and social media monitoring specialist Alterian has reported a 6% drop in revenue to £17.2m for the six months ended 30 September 2011, while registering an operating loss of £18.6m resulting from its current business review. More

Amazon Reassures Congressman over Kindle Privacy

Dec 1 2011

US congressman Ed Markey has questioned Amazon.com about data it could potentially collect from a combination of the new Kindle Fire tablet and Amazon's own Silk browser, which he believes could send information on every site user's visits back to the online retailer. More

Hartmann Steps into Wübbenhorst's Shoes at GfK

Dec 1 2011

IBM veteran Matthias Hartmann has officially taken up the post of Chief Executive Officer of GfK, replacing Professor Dr. Klaus L. Wübbenhorst who has stepped down. More

Rentrak Launches 'Exact Commercial Ratings'

Dec 1 2011

In the US, multi-screen measurement firm Rentrak has introduced 'Exact Commercial Ratings' - a new system which it says measures exactly how many viewers were exposed to specific commercials in a campaign. More

ChoiceStream Raises $8.7m for Targeting Tool

Dec 1 2011

US-based online personalized marketing firm ChoiceStream has secured $8.7m in funding, which it will use to drive corporate growth and support sales of its CRUNCH audience targeting platform. More

Shuker Leaves ChatCloud a Year after Launch

Dec 1 2011

Robin Shuker, one of the founders of UK-based online qual research tools provider ChatCloud has resigned as MD to 'pursue other interests', just a year after co-founding the company. More

WPP Firms Combine for Consumer Behavior Panel

Nov 30 2011

In New York, WPP-owned sister firms Millward Brown and data integration / analytics specialist Kantar Shopcom have partnered to create a single-source panel combining consumer attitudes with actual purchase behaviors. More

Affinnova Plans Seventy Hires in 2012

Nov 30 2011

Concept testing and forecasting software specialist Affinnova says it is re-evaluating its staffing needs following 'rapid growth' and is set to hire 70 new employees in 2012. More

Borderless Unveils 'South Africa Pulse' Panel

Nov 30 2011

Emerging market specialist Borderless Access Panels has launched a proprietary panel in South Africa, which it describes as a 'gateway' to other African markets. More

In-Touch Reports 63% Q3 Revenue Rise

Nov 30 2011

In Canada, In-Touch Insight Systems has reported a 63% increase in revenue to $2.76m in the third quarter, up from $1.69m a year previously. More

$1.5m Feeds Growth of Restaurant Specialist

Nov 30 2011

US-based Objective Logistics - whose software analyses all the data produced during a restaurant's daily trading - has raised $1.5m for further development and commercialisation of its MUSE product. More

Kontagent Hires Product Developer from Google

Nov 30 2011

In the US, social media and user analytics specialist Kontagent has appointed former Google product development leader Evin Levey to lead its own product management efforts. More

Consortium Debuts Combined OOH Measure

Nov 29 2011

In the Netherlands, a consortium of outdoor specialists made up of advertisers and media agencies has rolled out a system which calculates the number of people who actually look at outdoor adverts, as opposed to measuring all those who walk past them. More

GfK Taps Revelation for Online Qual Launch

Nov 29 2011

GfK has announced a global partnership with online and mobile research software provider Revelation, to power and roll out an online qual research solution it calls GfK SocioLog.dx. More

Arbitron Sues Former Client for Data Breach

Nov 29 2011

US ratings giant Arbitron is taking legal action against former client Magic Broadcasting, which it claims is guilty of using its data after declining to renew its contract in 2010. More

Kantar Invests in Mobile Insight Platform

Nov 29 2011

In London, Kantar has announced a deal with app software firm Lumi Mobile, whose mobile phone-based consumer insight technology it will help to commercialise. Kantar also takes a minority equity stake in the business. More

Top Box Debuts Social Media / W-o-M Forecasting Tool

Nov 29 2011

In the US, new product advisory service Top Box Associates has developed a forecasting tool examining the way social media and word-of-mouth activity influence new product sales. More

Pulse Hires for US Expansion

Nov 29 2011

Research outsourcing and panels company Pulse Group has hired former Gartner executive Carmen Endrina to lead its client development offering in the US, with a particular focus on the firm's West Coast technology clients. More

Ten Hires Fuel FreshMinds' UK Expansion

Nov 28 2011

In the UK, full service consultancy FreshMinds Research has expanded in London with ten new staff appointments. More

Social Media Analytics Agency Opens in Leeds

Nov 28 2011

Digital marketing specialist Steve Pritchard has opened a social media tracking agency in Leeds, UK. threeten10 will provide bespoke social media analytics along with client training courses and workshops. More

Experian to Buy Consumer Data Specialist 192business

Nov 28 2011

Global information services giant Experian is to acquire UK consumer data specialist 192business Limited, subject to approval by the Office of Fair Trading. Terms of the deal were not disclosed, but the acquisition will be funded from Experian's existing cash resources. More

Trufflenet Partners for Australian Roll-Out

Nov 28 2011

UK-based digital research and analytics firm Trufflenet has expanded to Australia though a partnership with PR agency Professional Public Relations (PPR). More

DDB UK Hires for Restructured Analytics Team

Nov 28 2011

Ad agency DDB UK has hired former ITV information specialist Dr Shorful Islam as Head of Data. The agency is restructuring its DDB Matrix data division in order to provide clients with new forms of intelligence. More

Former Harris Execs Set Up in Hong Kong

Nov 25 2011

Six former employees of Harris Interactive in Hong Kong have set up Anovation Asia, a new full service agency which is majority owned by data specialist Anovation. More

DAA Launches Self-Regulation Code for Behavioral Ads

Nov 25 2011

In the US, the Digital Advertising Alliance (DAA) has introduced the 'Principles for Multi-Site Data', a new code which expands the scope of the self-regulation of online data collection beyond online behavioral advertising. More

Mobile Data Firm Withdraws Legal Threats

Nov 25 2011

US-based mobile phone intelligence firm Carrier IQ has withdrawn its threat of legal action against security researcher Trevor Eckhart, who claimed last week that the firm's software logs actions taking place on a phone without users' intervention or control. More

COI Cuts Spend by 68% ahead of 2012 Closure

Nov 25 2011

In the UK, the Central Office of Information (COI) has achieved a 68% reduction in its marketing spend to £168m for the 12 months to 31 March 2011, ahead of the department's closure next March. More

Ad Targeting Platform Rolls Out in Spain

Nov 25 2011

Danish online company Adform - which offers an advertising platform incorporating personalised targeting options - has opened an office in Spain, where it has appointed Miguel Fernandez-Gil as Business Development Director. More

ForeSee Settles Patent Lawsuit

Nov 24 2011

US customer satisfaction measurement firm ForeSee Results has reached an 'omnibus litigation settlement' with patent licensing company Lodsys, which had claimed ForeSee's online survey software infringed its patents. More

Judge Allows Infogroup 'Breach of Duty' Claims

Nov 24 2011

A US judge has refused a request by Infogroup founder Vin Gupta to dismiss a former shareholder's complaint that he and other past directors were in breach of their duties during the firm's $468m sale to private equity group CCMP Capital Advisors last year. More

Wireclub Launches Engagement Measure

Nov 23 2011

Canadian firm Wireclub Media has launched a real-time service measuring engagement with mobile apps and web sites. More

Ipsos and Survey Analytics Link for Mobile Panel

Nov 22 2011

In the US, Ipsos Loyalty has partnered with research software specialist Survey Analytics, to offer clients mobile panel capabilities. More

SPA Future Thinking Boosts Senior Team

Nov 22 2011

In the UK, full service agency SPA Future Thinking has made five top level appointments, including Kimberley-Clark's Shelley Watson as Research Director, plus heads of business development, field operations, HR and finance. More

Physician Researchers Collaborate to Promote 'Trust'

Nov 22 2011

Online healthcare fieldwork firms All Global, M3 USA and Medefield have partnered to launch 'The Trust Alliance', which will promote trust in online physician research through advanced industry standards and the development of best practices. More

TripleScoop Spins Off Social Media Division

Nov 22 2011

In the US Scott Koenig, the co-founder of market research agency TripleScoop, has spun off the firm's Social Marketology division as a separate agency, with a focus on tapping social media conversations to drive brand engagement. More

Media Logic Launches Retail Social Media Index

Nov 22 2011

US-based Media Logic has introduced the 'Retail Social Juice Index', which measures social media engagement for more than 500 brands across Facebook and Twitter and distills data for each into a single metric published daily. More

eBay Walks Away with Hunch

Nov 21 2011

Online auction giant eBay has announced the acquisition of the team and technology of Hunch, which uses data mining and predictive modelling to create customised recommendations for site visitors. More

Countersuit Filed against Infogroup

Nov 21 2011

Vin Gupta's Database LLC has filed its expected countersuit against his former company Infogroup, alleging sabotage, interference and promotion of 'false rumors' by a company it says is 'not competitive in the marketplace'. More

Kinetic to Insist on New Out-of-Home Measure

Nov 21 2011

In the US, out-of-home media buying giant Kinetic - a part of WPP - has announced it will no longer deal with suppliers who don't subscribe to the industry's 'Eyes On' measurement system. More

Crimson Hexagon Quadruples Office Space

Nov 21 2011

In the US, social media analyst Crimson Hexagon is moving its Boston headquarters to a new location in the Seaport District which will accommodate its 200% year on year growth to date. More

comScore and GfK Win Netherlands Audience Contract

Nov 18 2011

In the Netherlands, the JIC STIR joint industry body has awarded comScore and Intomart GfK a three-year contract to provide the country's Internet audience measurement currency. The first results are expected in 2012 and the deal runs to 2014. More

Bunchball Adds Gamification to Adobe Suite

Nov 18 2011

In the US, online gamification specialist Bunchball has partnered with software giant Adobe to integrate gamification and related analytics into the latter's Digital Marketing Suite. More

Google Acquires Facebook Analyst Katango

Nov 18 2011

Google has acquired social media software firm Katango, whose platform sorts users' Facebook friends and iPhone contacts into groups by analyzing their online interactions, interests and backgrounds. Terms of the deal were not disclosed. More

Analytics Entrepreneurs Join Social Media Ad Firm BliNQ

Nov 18 2011

In the US, social media ad technology firm BLiNQ Media has appointed Daniel Upton and Adam Rice - the founders of social media analytics firm Looxii - as User Interface/Data Visualization Engineers in its Atlanta office. More

Mindshare Adds QR Codes to Mobile Surveys

Nov 18 2011

US-based Mindshare Technologies has added QR (quick response) codes to its feedback management platform, to enable consumers to provide immediate feedback to a mobile-optimized survey through their smartphones and mobile devices. More

KXEN Debuts DIY Modelling Tool

Nov 18 2011

In the US, predictive analytics specialist KXEN is promising marketers who have no prior training in data mining techniques the chance to build and deploy their own predictive models, via a newly launched DIY version of its InfiniteInsight modeling suite. More

New Metric Measures Web Site 'Sharing Quality'

Nov 18 2011

Social media sharing platform ShareThis has launched a new methodology for measuring the 'sharing quality' of sites across the web. More

STRATMARK Hires Former Merkle Analytics Manager

Nov 17 2011

US-based STRATMARK, which offers direct marketing services for non-profit clients, has appointed former Merkle exec George Zhang as a VP charged with developing its new analytics offerings. More

Social Media Researcher Feedback Expands to London

Nov 17 2011

US social media research firm Feedback has launched in the UK, with the opening of an office in Islington, London, led by co-founders President and CEO Jeff Thompson and Executive Vice President Dean Browell. More

Sojern Debuts Traveller Targeting Platform

Nov 17 2011

In the US, travel data and media firm Sojern has introduced a new platform offering marketers access to proprietary data and audience targeting capabilities. More

BrightRoll Raises $30m for Video Ad Platform

Nov 17 2011

US-based digital video ad services firm BrightRoll has secured $30m in funding, which will be used to further invest in technology and research, and to expand its senior leadership team across a number of operations and strategic roles. More

Crowd Science Adds to CITRUS

Nov 17 2011

California-based web analytics and online research specialist Crowd Science has added two new features to its audience measurement and ad targeting platform CITRUS, allowing segmentation of audiences by social media use and brand engagement. More

TweetMe Founder Rolls Out DataSift Platform in US

Nov 16 2011

Social media filtering platform DataSift - which was launched in the UK in 2008 by TweetMe creator Nick Halstead - has rolled out in the US with the opening of a San Francisco HQ. More

Census Bureau Opens Research Data Center in Atlanta

Nov 16 2011

In the US, the Center for Economic Studies at the US Census Bureau has opened a research data center (RDC) in Atlanta, where researchers can go to conduct statistical analysis using unpublished Census files. More

SymphonyIRI Launches Recession Response Tool

Nov 16 2011

In the US, retail analysis giant SymphonyIRI has launched a new segmentation model called EconoLink, which groups shoppers into specific profiles based on their attitudes and behavior with regard to the economic downturn / recession. More

Maritz Debuts 'DecisionVue 360'

Nov 16 2011

US-based Maritz Research has introduced a custom analysis product called 'DecisionVue 360', developed to provide insight into how customers purchase a product or service, or reject it in favour of a competitor's. More

Scout Opens Audience Prediction Division

Nov 16 2011

US-based Scout Analytics has opened a new division, Scout Research, dedicated to developing models through which publishers can predict revenues and profits based on actual or anticipated audience size and behavior. More

VoterTide to Measure Candidate Buzz

Nov 16 2011

In the US, newly-launched and politically neutral firm VoterTide is to roll out an app which measures how online buzz is impacting real-world politics. More

Visible Measures Gains Video Viewing Patent

Nov 16 2011

US-based video analytics firm Visible Measures has been granted a patent for methodology which determines the viewing time of an online ad. More

Synovate Global CEO Leaves Following Acquisition

Nov 15 2011

Synovate CEO Robert Philpott has left his job as part of a management restructure, following Ipsos' recent acquisition of the firm. It is not yet known what his next career move will be. More

LBi Buys Social Media Agency Mr Youth

Nov 15 2011

Marketing and technology specialist LBi has acquired insight-based social media and marketing agency Mr Youth, headquartered in New York, in a deal valued at $40-50m. More

Visa Europe Buys Stake in Beyond Analysis

Nov 15 2011

In the UK, Visa Europe has taken a minority stake in customer insight group Beyond Analysis, with the aim of strengthening its data analytics capabilities. Terms of the deal were not disclosed. More

Merger Expands Western Australia Panel

Nov 15 2011

In Australia, online panel firms Quality Online Research (QOR) and Researchpanel have merged their operations to create what they describe as Western Australia's 'largest and most robust' consumer panel, with around 60,000 online members. More

Social Media Analytics Firm Salorix Raises $3.5m

Nov 15 2011

In the US, social media marketing and analytics firm Salorix has received $3.5m in Series A funding, which it will use to further develop its campaign management platform. More

G2 Rolls out Pathfinder Shopper Tool in Australia

Nov 15 2011

WPP-owned brand activation network G2 has rolled out its shopper marketing tool Pathfinder in Australia, offering insight into what influences shoppers' path-to-purchase. More

Passenger Hires Former TNS Innovation Director

Nov 15 2011

In the US, online community provider Passenger has appointed former TNS Global Innovation Director Gaurav Bhalla as Chief Innovation Officer, leading the firm's development of new approaches to customer collaboration, co-creation and market research. More

GfK Growth Continues in Q3

Nov 14 2011

GfK has reported a good performance for the third quarter and first nine months of 2011. Q3 organic sales growth was 5.2% and the adjusted margin was up slightly on Q3 the previous year to 15.7%. Sales in the first 9 months of the year totalled EUR 999m - up 7.1% (7.0% organic). More

TNS Hires Duffy for UK CEO Role

Nov 14 2011

TNS has announced that Maureen Duffy, until this month CEO of the Newspaper Marketing Agency, will take over from Andrew Czarnowski as UK CEO from January next year. More

iPerceptions Headed in Right Direction

Nov 14 2011

Voice of Customer (VoC) analytics specialist iPerceptions Inc. has announced results for the third quarter of 2011. Revenue is up 11% to $CAN 1.41m while operating loss is less than half the Q3 figure for the previous year, at $CAN 53,526. More

Hires and Promotions Continue Nunwood Growth

Nov 14 2011

Nunwood has announced details of four recent promotions and four appointments in its offices in London and Leeds, continuing its rapid growth. More

MirriAd Launches Product Placement Measure

Nov 14 2011

In London, digital product placement specialist MirriAd has announced enhanced functionality for its placement and analysis platform, intended to decrease an advertiser's financial exposure before and during campaigns. More

Price Watch Service Gathers Momentum

Nov 14 2011

Skuuudle, a UK-based provider of competitive intelligence and price automation services to online businesses, has announced plans for significant expansion 'in the coming months'. More

Chinese Option for Socrates

Nov 14 2011

Qual research and technology company Quester has added Simplified Chinese to the language capabilities of its 'virtual moderator' package, Socrates - already available in English, French, German and Spanish versions. More

MarketTools Debuts 'Pop-up Communities'

Nov 11 2011

Research software and services firm MarketTools has introduced 'Pop-up Communities', which it claims provides all the benefits of MROCs (market research online communities), but without the associated long timelines. More

Tobii Integrates Eye Tracking into Usability Tests

Nov 11 2011

Eyetracking technology firm Tobii has launched a plug-in which combines eye-gaze data with the metrics measured by TechSmith's Morae usability testing platform, to provide psychological analysis of user behavior during usability testing. More

Keynote Passes $100m Revenue Milestone

Nov 11 2011

US-based Internet and mobile monitoring specialist Keynote Systems has topped $100m in annual revenue, with a 19% rise to $103.0m in fiscal 2011. For fiscal Q4 2011, revenue rose to $27.5m from $20.5m in Q4 2010. More

newBrandAnalytics Raises $26m

Nov 11 2011

In the US, social media analytics specialist newBrandAnalytics (nBA) - whose clients are in the hotel, casino, restaurant and retail sectors - has raised $26m in Series B financing. More

Analytics Firm Kontagent Closes $12m Investment

Nov 11 2011

In the US, social media and user analytics platform Kontagent has closed a $12m Series B funding round, which it will use to continue product innovation and to expand into new coverage areas including mobile. More

Partners to Create Russia's 'First Community Panel'

Nov 10 2011

Panel and research technology specialist Vision Critical and its Russian Partner CreaMetrix have signed a deal to create what the firms describe as the country's first community panel. More

Alterian to Consider SDL's Revised Offer

Nov 10 2011

UK-based analytics and social media monitoring specialist Alterian is considering a revised bid from translation software firm SDL, which is now offering 110p per Alterian share (or £68.7m). More

GfK Healthcare Expands TCD Studies to BRIC Region

Nov 10 2011

GfK Healthcare is rolling out its syndicated TCD physician studies, until now focused on the US and Europe, to Brazil, Russia, India and China (BRIC). The studies will offer local market treatment perspectives across cardiovascular, psychiatry, respiratory and rheumatology/pain specialisms. More

IPG Mediabrands Opens Innovation Lab

Nov 10 2011

In the US, Interpublic's media innovation arm IPG Mediabrands has opened an 'immersion and exploration center', where clients and IPG staff can collaborate on technology-enabled marketing programs and data systems. More

Former L'Oreal Insights VP Joins MMA

Nov 10 2011

In the US, former L'Oreal exec Mark Anton has joined Synovate-owned Marketing Management Analytics (MMA) as Senior Vice President, Strategic Accounts. More

Adobe to Restructure with 750 Job Losses

Nov 9 2011

US software giant Adobe - which owns web analytics firm Omniture and online audience behavior specialist Demdex - has announced plans to restructure its Digital Media and Digital Marketing teams, cutting around 750 staff in North America and Europe. More

Research Now Rolls Out Youth OmniTaxi

Nov 9 2011

In the UK, online sampling and data collection specialist Research Now has launched a Youth version of its OmniTaxi service, designed to offer a fast turnaround of short online surveys aimed at the 16 to 24-year-old market. More

Former Microsoft Exec Opens Analytics Firm

Nov 9 2011

In the US, former Microsoft exec Chris Treadaway has unveiled the private beta of Polygraph Media - an analytics platform to help companies understand and manage their social media assets and activity, and track that of competitors. More

MRSI Unveils Hispanic Acculturation Model

Nov 9 2011

In the US, full service agency MRSI (Marketing Research Services Inc.) has introduced a new Hispanic 'acculturation' model, which it says provides better insights on the Hispanic consumer, their perceptions, and their shopping behavior. More

Harris Launches Social Media Measure

Nov 9 2011

In New York, Harris Interactive has introduced 'word-of-network' (WON); a new panel-based approach to social media measurement, designed to monitor the sentiment of a given target market. More

GfK Names MD for Business and Technology

Nov 9 2011

GfK Custom Research North America has appointed former GfK Brazil researcher Rogerio Monteiro as Managing Director of its Business & Technology division, based in New York. More

BuzzNumbers Debuts Data Sharing Solution

Nov 9 2011

In Australia, online media analytics firm BuzzNumbers has launched an intranet solution, ShareTheBuzz, to help large corporations share their social media strategies across the entire organisation. More

Federated Sample Gets $2.8m for Fulcrum Push

Nov 9 2011

In the US, Federated Sample has raised $2.8m in Series A funding, which will be used to accelerate the roll out of features in its sample management platform, Fulcrum. The investment will also be used to hire new sales, service and technology staff. More

MetrixLab Buys CRM Metrix

Nov 8 2011

European online consumer researcher MetrixLab has acquired digital marketing analytics specialist CRM Metrix, which operates from offices in Paris and New York. Terms of the transaction were not disclosed. More

Chime's Research Arm Continues Recovery

Nov 8 2011

In the UK, marcoms group Chime Communications has reported continuing recovery in its Research & Engagement division, which includes Opinion Leader Research, Facts International, acefieldwork, CaucusWorld, Naked Eye, Brand Democracy and Tree. More

New Firm Offers DIY Social Media Monitoring

Nov 8 2011

In Los Angeles, US a new social media analytics firm, StatFly, has officially launched with the introduction of a DIY platform for live monitoring and reporting of social media strategies. More

Ipsos MediaCT Launches Smartphone Research Suite

Nov 8 2011

In the UK, Ipsos MediaCT has launched a suite of research tools under the umbrella name of Mobi-Vision, to enable clients to capture insights in real-time via their smartphones. More

ABC Looks to Accredit Adobe Audience Tool

Nov 8 2011

In the US, the Audit Bureau of Circulations (ABC) is evaluating software giant Adobe's digital audience measurement tool AudienceResearch, which it says can help its newspaper and magazine publishers to report web site, mobile app and digital publication data. More

'Sunrise' Offers Daily Online Measurement

Nov 8 2011

In the US, research and measurement consultancy StrategyOne has partnered with social media monitoring and analysis specialist Crimson Hexagon to launch a daily, multi-language media measurement and analytics tool called 'Sunrise'. More

Ninah Hires Former Nunwood Analytics Chief

Nov 8 2011

In the UK, ZenithOptimedia has made a number of appointments in its global marketing effectiveness agency Ninah Consulting, including former Nunwood analytics chief Colin Bunn who takes up the position of Director. More

WPP Firms Link TV Ad Exposure and Purchases

Nov 8 2011

WPP firms Kantar Media and media operations unit GroupM have announced a partnership aimed at uncovering the links between exposure to TV ads and purchase decisions. Viewers of Hispanic programming will be the first group studied. More

Majestic Unveils Ethnography Tool

Nov 7 2011

Asian agency Majestic MRSS has launched 'Ethnostream' - a tool combining ethnography with video-streaming technology - in India and 13 other countries. More

Plum Voice Upgrades Survey Platform

Nov 7 2011

In the US, IVR and survey utility specialist Plum Voice has announced a new version of its multi-modal data collection platform Plum Survey. More

Rentrak's AMI Arm Reports 17% Rise in Revenue

Nov 4 2011

In the US, multi-screen measurement firm Rentrak has reported a 17% rise in revenue for its AMI (advanced media information) division to $9.3m for the three months to the end of September. Group revenue dropped 9% to $21.9m during the period. More

Real World Tracking Launch for Google Veterans

Nov 4 2011

In the US, a team including Google Analytics co-founder Scott Crosby has launched a new analytics platform called Euclid Elements, with a $5.8m Series A round of financing. More

Chaordix Launches 'Crowd Intelligence' Approach

Nov 4 2011

Canadian crowdsourcing technology firm Chaordix has launched a solution called Crowd Intelligence, combining qual and quant market research and brand insight. More

Ipsos China Restructures for Synovate Integration

Nov 4 2011

Following its recent acquisition of Synovate and in line with plans to withdraw the Synovate brand in January, Ipsos has restructured its team in China. Five 'Combined Country Managers' will ready the businesses for integration while ensuring they run separately until the end of the year. More

BuzzLogic Rebrands as Twelvefold Media

Nov 4 2011

In the US, online metrics company BuzzLogic has changed its name to Twelvefold Media, to reflect a 'substantial increase' in its size and range of activities since launch. More

Peanut Labs Launches DIY Platform

Nov 4 2011

San Francisco-based social media sampling firm Peanut Labs has developed its own DIY platform SurveyTool.com, offering access to a sample pool of respondents sourced from its network of social media and gaming sites worldwide. More

Former Harris Execs Open Singapore Agency

Nov 4 2011

Former Harris Interactive managers Amrita Banta and Asha Choksi have opened their own full service agency, Agility Research & Strategy, in Singapore. The firm will focus on research across Asia using online and digital data collection tools. More

Photon Clears Debts through Agency Sales

Nov 3 2011

Australian research and marcoms group Photon - which owns MR agencies The Leading Edge and Jigsaw Research - has cleared its debts through the sale of its field marketing and retail agencies to equity firm Navis Capital Partners for the sum of $AUD 146.5m. More

comScore's International Revenues Boom

Nov 3 2011

Online measurement firm comScore has reported third quarter revenue up an impressive 29% to $58.8m, although expenses also grew very rapidly leaving profits little changed. More

Forbes Rolls Out Model to Evaluate Buying Behavior

Nov 3 2011

US-based agency Forbes Consulting Group has rolled out a new research model called MindSight, which aims to identify and explain the subconscious emotions that motivate consumers and professionals to buy. More

MTV and Trendrr Debut Movie Buzz Tool

Nov 3 2011

In the US, MTV Networks has partnered with social intelligence firm Trendrr to launch a ranking tool called MovieTracker, through which fans can rank the top 25 films according to the social buzz surrounding each title. More

IAB Defines 'Segments and Techniques'

Nov 3 2011

In the US, the Interactive Advertising Bureau (IAB) has released a 'Data Segments & Techniques Lexicon', to provide media planners with standard terminology for data segments and collection techniques. More

SymphonyIRI and Legolas Link Online Ads to Sales

Nov 3 2011

In the US, retail analysis giant SymphonyIRI has partnered with online ad marketplace Legolas Media to enable marketers to buy online ads based on user-level in-store purchase behavior, and then use actual product sales data for ongoing ROI measurement. More

LMC Acquires JD Power's Auto Forecasting Arm

Nov 2 2011

UK-based market intelligence specialist LMC Automotive has acquired JD Power and Associates' automotive forecasting division. Terms of the deal were not disclosed. More

Yahoo! Buys to Extend Behavioral Targeting

Nov 2 2011

Yahoo! is to acquire New York-based behavioral targeting specialist interclick for around $270m in cash. More

Clearspring Buys Audience Specialist XGraph

Nov 2 2011

US social media software company Clearspring Technologies has acquired data sciences firm XGraph Inc. for an undisclosed sum. More

Harris 'Sales Problems' Persist Despite Revenue Rise

Nov 1 2011

Harris Interactive has reported a 3.5% increase in first-quarter revenue to $38.3m. Bookings however were down 11% for the quarter and CEO Al Angrisani says the firm is still facing 'major challenges' with sales. More

CASRO Finalizes Social Media Guidelines

Nov 1 2011

US-based MR association CASRO has finalized its Social Media Research Guidelines, which aim to provide an 'ethical framework' for research conducted in the social media space and for associated privacy expectations. More

Maktoob Founder Joins Salience

Nov 1 2011

Tamara Deprez, the former Head of online agency Yahoo! Maktoob Research, has joined media content analyst Salience Research as its General Manager in Dubai. More

JD Power and Kantar Link Auto and TV Data

Nov 1 2011

JD Power and Associates and Kantar Media have partnered to integrate auto buyer data with stats on television viewing behavior, promising clients the ability to identify the most-watched shows among buyers of particular vehicle types. More

Research Now Adds D&B Business Codes

Nov 1 2011

Online sampling and data collection specialist Research Now has launched a new screening tool incorporating Dun & Bradstreet's D-U-N-S numbers, to provide additional information about B2B respondents. More

Swedish Radio Contract for Kantar Media

Oct 31 2011

Kantar Media has won a six-year contract, beginning in August 2012, for the provision of a new electronic radio measurement service in Sweden, using PPM technology licensed from Arbitron. More

Russian Alliance for Vision Critical

Oct 31 2011

Vision Critical has announced a partnership agreement with fieldwork firm Tiburon Research, establishing the 'Springboard Russia and Ukraine panel', which gives it direct access to over 300,000 new panellists in those countries. More

Social Media Specialist Set to Double Staff

Oct 31 2011

US-based start-up newBrandAnalytics is set to hire up to 45 new employees in the next year, for offices in the States and Israel - more than doubling its headcount. More

Mirametrix Debuts 'Most Portable' Eye Tracker

Oct 31 2011

Canadian firm Mirametrix has launched what it claims to be the 'world's most portable desktop eye tracker'. More

SPA Launches 'Quantum Lab'

Oct 31 2011

In the UK, SPA Future Thinking has appointed Associate Director Jan Worsley to lead Quantum Lab, a newly launched in-house product development and brand insight think tank. More

Insight Division Slows Up WPP Growth

Oct 28 2011

WPP has reported third quarter revenue of £2.46bn, representing like-for-like growth of 4.7%, but says its insight division grew much slower than any other, revenues rising less than 1%. More

MPs Want Porridge for Data Protection Cheats

Oct 28 2011

MPs on the UK Parliament's Justice Committee have argued for tougher action on breaches of the Data Protection Act, including custodial sentences. More

BunchBall Keeps Rolling with Senior Hires

Oct 28 2011

In the US, gamification company BunchBall has announced substantial growth in Q3, and has appointed Lori Macias as VP of Market Solutions and Barry Kirk as VP of Channel Management. More

Maritz Launches CEM Benchmarking Tool

Oct 28 2011

In the US, customer loyalty specialist Maritz has launched a new benchmarking tool for customer experience measurement (CEM). CEBenchmarks allows companies to compare their customer experience metrics across their own and other industry sectors. More

Nielsen Continues 'Solid' Progress

Oct 27 2011

Nielsen has announced good results for the quarter ended September 30th, including revenues up 10% (6% at constant currencies) to $1,413m, and adjusted EBITDA up 7% in real terms, at $408m. More

Alterian Slashes Workforce

Oct 27 2011

Embattled UK-based social media analytics firm Alterian has announced cuts aimed at reducing its cost base by £10.6 million, including the reduction of its workforce from over 400 people to around 260. More

MRS Taps Tax Man for New Chief Exec

Oct 27 2011

The UK's Market Research Society (MRS) has appointed client side marketer Jane Frost, CBE in the new role of Chief Executive. She joins from HM Revenue & Customs where she spent five years. More

Google Gets 'Proactive' on Privacy

Oct 27 2011

Google has cut off one source of information for web analytics systems, citing concern for its users' privacy. As of October 18th, 'organic search' queries carried out by end users logged into products like YouTube, Gmail and Google+ will no longer be available to its own or others' systems. More

Socialbakers Buys, Adds to Coverage

Oct 27 2011

Czech Republic-based social media analytics firm Socialbakers has acquired Social RSS, a feed reader app for Facebook; and has added support for Google+. More

Big Names Join Big Data Specialist

Oct 27 2011

Big Data analyst Sociocast has appointed Scott Hoffman, formerly of Yahoo!, Lotame and [x+1], as its new Chief Operating Officer; and strengthened its advisory board with two more media veterans, LiveTout and Media60 founder Joe Doran and former DoubleClick exec Jeffrey Silverman. More

Chadwick Martin Bailey Launches CEM Software Suite

Oct 27 2011

US research provider Chadwick Martin Bailey (CMB) has launched Pinpoint Suite, a customizable collection of web-based tools to improve utilization and analysis of customer feedback. More

Survey Analytics Hires Stanley for BD Role

Oct 27 2011

In the US, data collection and analysis platform specialist Survey Analytics has hired social media veteran and blogger Dana Stanley for a business development role. More

Ipsos Makes the Most of 2011

Oct 26 2011

Ipsos - now the world's third largest market research company - has reported organic growth of 6.0% for the first nine months of the year, with revenue rising to EUR 845.8m. Growth slowed slightly in the third quarter and the firm is hunkering down for tough economic times ahead. More

uSamp Launches Free DIY Survey Platform

Oct 26 2011

In the US, online sampling and technology company uSamp has launched a free self-serve platform offering unlimited authoring and data collection with optional use of the company's 6.5m panellists. More

Big Data Drives SAS Growth

Oct 26 2011

US-based business analytics giant SAS has announced a year of good growth, with a headcount increase of 7.6% in 2011 to date and an anticipated 12% rise in revenue this year. More

Crowd Science Finds Room to Grow

Oct 26 2011

California-based web analytics and online research specialist Crowd Science is moving to larger offices in San Jose, as it continues to expand its team. More

Arbitron Raises Revenue, Lowers Costs

Oct 25 2011

Radio ratings firm Arbitron has reported third quarter results, with year-on-year revenue up 6.1% to $105.6 million and EBITDA of $33.6m, up from $25.4m the previous year. More

Waitrose Debuts Loyalty Card

Oct 25 2011

UK supermarket Waitrose is to introduce a loyalty card, almost two decades after rival Tesco. The up-market grocer will send cards to members of its myWaitrose online club, which has been gathering insights for around two years; and will also offer them in stores. More

comScore Privacy Case to Continue

Oct 25 2011

Online measurement firm comScore has failed in a bid to dismiss a privacy case against it, or to have it moved to a court on its home turf of Virginia. A federal judge said the case should go ahead and should remain in an Illinois court local to one of the plaintiffs. More

FTC Looks at Child Privacy Changes

Oct 25 2011

In the USA, the Federal Trade Commission (FTC) is considering revisions to the Children's Online Privacy Protection Act, which would require parental consent for the collection of 'persistent identifiers' used to build data on online behavior or for targeting ads. More

Alterian Rejects £50m Acquisition Bid

Oct 24 2011

UK-based analytics and social media monitoring specialist Alterian has rejected an offer from FTSE 250 translation software firm SDL, valuing it at just under £50m More

Australian MR Society Investigates TV Claims

Oct 24 2011

The Australian Market & Social Research Society (AMSRS) is conducting an investigation into the methods and claims of member company McCrindle Research after a critical report on last Monday night's Media Watch television programme. More

Phorm Gets Cash to Continue, Plans China Launch

Oct 24 2011

Online ad targeting company Phorm has arranged a £30m equity placing with institutional and other investors including its existing NED Mark Schneider. The funds will enable it to repay earlier borrowing and to proceed with its fledgling businesses in a number of countries. More

WPP Adds to Chinese Investment

Oct 24 2011

WPP has made a further investment, via its WPP Digital investment arm, in China-based online ad measurement specialist Moment Systems. More

Toluna Launches Analytics Product

Oct 24 2011

Panel and research technology provider Toluna has announced a proprietary, web-based data reporting and analysis tool, TolunaAnalytics, which will be offered as standard to users of its PanelPortal product and of data collection services. More

Sparq Gets Mobile and Facebook Options

Oct 24 2011

Research and technology firm Vision Critical has enhanced its Sparq community software with Mobile Survey and Facebook features. More

YouGov Launch French Operation

Oct 24 2011

Online specialist YouGov has today announced the launch of YouGov France, based in Paris, and appointed Julien Chevignon to lead it. More

ThinkVine Hires Former SPSS Exec as CEO

Oct 21 2011

ThinkVine, which helps clients align marketing and advertising with consumer behaviour, has appointed former SPSS exec Mark Battaglia as Chief Executive Officer, replacing founder Damon Ragusa who will stay on as Chairman and Chief Strategy Officer. More

Oracle to Buy Business Intelligence Firm Endeca

Oct 21 2011

US-based software giant Oracle is to acquire business intelligence specialist Endeca Technologies before the end of the year. Terms were not disclosed. More

Adobe Launches Audience Measurement Tool

Oct 21 2011

In the US, software provider Adobe has introduced the Adobe AudienceResearch solution, a tool giving publishers and digital marketers metrics on the size and engagement of audiences for web sites, mobile apps and digital magazines. More

Ipsos Launches WAR to Track Consumer Spending

Oct 20 2011

In New York, Ipsos Loyalty Research has introduced the 'Wallet Allocation Rule' (WAR); a new research model to help businesses track their share of consumer spending. More

3M Adds Video Analysis to Visual Attention Service

Oct 20 2011

US-based innovation giant 3M has enhanced its Visual Attention Service (VAS), which determines how people are most likely to visually interact with any scene or setting. Previously catering only for still images, the service now analyses video. More

Former Toluna Manager Launches MR Services Firm

Oct 20 2011

Former Toluna exec Ashish Nijhon has opened Annette Research, a new firm based in Gurgaon, India and offering data collection and analysis, survey programming, panel aggregation and translation services to both corporate clients and MR agencies. More

Facts International Expands Kent Call Centre

Oct 20 2011

In the UK, telephone research specialist Facts International has expanded the capacity of its Ashford, Kent-based CATI call centre, increasing the number of seats to around 200 and introducing round-the-clock operations for large-scale international projects. More

AdSafe Upgrades 'Brand Safety' Product

Oct 20 2011

In the US, AdSafe Media - which provides a rating and verification standard for the online advertising industry - has added a real-time URL analyzer tool to its Network Monitor product. More

Aggregate Knowledge Hires Web Analytics Veteran

Oct 20 2011

US audience analytics firm Aggregate Knowledge (AK) has named former Adobe exec Douglas Grounds as Senior Vice President, Customer Success, heading a team responsible for managing relationships with customers of the AK Media Intelligence Platform. More

Webklipper Raises Funds for WebEngage Survey Tool

Oct 19 2011

Mumbai-based online feedback and survey tools provider Webklipper Technologies has raised an undisclosed amount of seed funding, which will be used for product development, hiring sales and marketing teams, and for expanding its operations beyond India. More

Allied Integrated Marketing Buys 87AM

Oct 19 2011

US agency Allied Integrated Marketing has acquired an 'ownership stake' in creative marketing specialist 87AM, which offers a range of capabilities such as platform development; app creation; and data mining, capture and visualization. Terms were not disclosed. More

Partners Launch Emotional Engagement Site

Oct 19 2011

UK-based user experience consultancy Foviance has partnered with German eye tracking specialist SensoMotoric Instruments (SMI) to launch a new web site, through which clients can find out if they have engaged with their online customers on an emotional level. More

SRP and Firs Link for China Retail Shopper Research

Oct 19 2011

Synovate Retail Performance (SRP) has partnered with face recognition specialist Firs Technology in Greater China, to provide retailers and brand owners in the region with access to technology and data reporting for stores. More

iPerceptions Debuts Mobile Sampling Solution

Oct 19 2011

Canadian Voice-of-Customer (VoC) analytics specialist iPerceptions has introduced a sampling solution for mobile visitors to web sites, issuing random survey invites on arrival at the site and gathering feedback immediately after the visit. More

Grinbath Rolls Out 'Total' Eye Tracking Solution

Oct 19 2011

US eye tracking specialist Grinbath has rolled out EyeGuide, a system including hardware and software developed by usability researchers at Texas Tech University. More

GUARDS Offers Consumer Data Collection Audit

Oct 19 2011

US consultancy Web Analytics Demystified is piloting a new methodology known as GUARDS, which it claims is the world's first audit and certification system for consumer data collection platforms. More

Simon-Kucher Revenue Climbs 19%

Oct 18 2011

German product, pricing and marketing strategy specialist Simon-Kucher has seen a 19% increase in revenue for the first three quarters of 2011, to EUR 86.5m. More

New York Launch for Euro RSCG Discovery

Oct 18 2011

Euro RSCG Discovery is launching a New York unit, led by MD Matt Blasco. Services will include forecasting, ROI prototyping, mixed models, digital measurement and engagement strategy. More

A-Plus Technologies is OBJE Acquisition Target

Oct 18 2011

US apparel company Obscene Jeans Corp. (OBJE) has confirmed that its Obscene Interactive arm is in discussions regarding the acquisition of social media analytics firm A-Plus Technologies. Terms of the deal have not been disclosed. More

BuzzLogic Launches Ad Targeting Tool

Oct 18 2011

In the US, online metrics company BuzzLogic has introduced Spectrum, a platform targeting ads based on the enthusiasm consumers show for online content. More

Video Game Specialist Joins Ipsos OTX MediaCT

Oct 18 2011

In the US, Ipsos' digital and media specialist arm, OTX MediaCT has appointed Robert Lightner as EVP in charge of its video game research business. He will be based in San Francisco, where he will also serve as local company lead. More

Sharp Joins TNS in Global COO Role

Oct 17 2011

TNS has today announced the appointment of Kristin Sharp as global COO of its qualitative business, starting immediately. She joins from Ipsos' US qual division Understanding UnLtd, of which she was CEO and President. More

Chaves to Lead Aegis Media's aevolve in Malaysia

Oct 17 2011

Aegis Media has launched its communications insight and evaluation company aevolve in Malaysia and appointed Mark Chaves to lead it as Chief Insight Officer. More

London-based MR Recruitment Firm Grows Again

Oct 17 2011

Damon Thomas is the latest to join fast-growing UK-based specialist MR recruiter Hasson Associates. More

IAB Australia Launches Mobile Council

Oct 17 2011

The Australian wing of the Interactive Advertising Bureau (IAB) has today announced the establishment of a Mobile Advertising Council (MAC), its fourth working group. More

Alterian Co-founders Resign by 'Mutual Consent'

Oct 14 2011

In the UK, Mike Talbot and Tim McCarthy, the co-founders of analytics and social media monitoring specialist Alterian, have resigned their posts 'by mutual consent'. Two other non-executive directors have also resigned from the Board. More

ShopperTrak Expands with RCT Acquisition

Oct 14 2011

US-based retail store analysis specialist ShopperTrak has established a presence in Europe through the purchase of RCT Analytics, which develops a range of solutions to count consumers at shopping centres and retailers across the UK. Terms of the deal were not disclosed. More

Aternity Raises $13m for User Experience Solutions

Oct 14 2011

US-based user experience management specialist Aternity has closed a $13m Series D investment, for use in further developing its products and expanding its sales and marketing teams. More

Smartphone Link for Experian Simmons' NCS

Oct 14 2011

In the US, Experian Simmons has completed tests of a 'pioneering' research initiative, which aims to link smartphone behavior with insights on consumer brand preferences, multi-platform media consumption, demographics and attitudes. More

Neustar Buys TARGUSInfo for $650m

Oct 13 2011

US-based directory services specialist Neustar has acquired information and analytics company Targus Information Corp. (TARGUSinfo) for around $650m in cash. More

SoundOut Hires Former Nielsen Leader for US Push

Oct 13 2011

Online music insight and analytics service SoundOut has appointed former Nielsen exec Rob Sisco as President for North America, responsible for establishing partnerships with radio networks and labels in the US and Canada. More

VisiStat Launches SMB Analytics Solution

Oct 13 2011

US web analytics firm VisiStat has launched a social media analytics solution called SocialCaster, offering tracking of social media mentions as well as measurement of web site traffic, for small and medium sized businesses (SMBs). More

MarketTools Adds Zoomerang to CustomerSat Tool

Oct 13 2011

US-based research technology firm MarketTools has integrated its Zoomerang DIY online survey and polling tools into its flagship CustomerSat tool. More

Ipsos Completes Synovate Buy

Oct 12 2011

Ipsos has completed its acquisition of Synovate for £528.8m - up £3.8m from the previously agreed figure of £525m - to form the third largest market research company in the world. More

comScore Loses Czech Internet Audience Contract

Oct 12 2011

The Czech Association for Internet Advertising (SPIR) has withdrawn its three-year online audience measurement contract with comScore, and given the project back to former provider Gemius and partner Mediaresearch. More

Clothing Firm Plans Social Media Analytics Move

Oct 12 2011

In the US, apparel company Obscene Jeans Corp. (OBJE) says it is expanding into the social media development business via a new division, Obscene Interactive, which will shortly announce an acquisition or strategic partnership in the field of social media analytics. More

Publicis Opens Data Management Agency

Oct 12 2011

In the US, ad agency network Publicis Groupe has launched CRM365 - an agency offering advanced data analytics, measurement and reporting focused on mobile and social media sources. The new operation will be led as CEO by Seth Solomons, the former CMO of Publicis agency Digitas. More

MMR Rolls Out 'Non-Conscious' Packaging Research

Oct 12 2011

In the UK, consumer insight and sensory specialist MMR Research Worldwide (MMR) has launched an approach to packaging research which uses psychology and sensory science to extract the non-conscious elements of the consumer decision-making process. More

Metrix Appoints Former Synovate Australia MD

Oct 12 2011

In Australia, market research and business information provider Metrix Consulting has appointed former Synovate Australia MD Julie Beeck as Executive Director, responsible for growth and development of the team. More

Keynote Pays up to $90m for DeviceAnywhere

Oct 11 2011

US-based Internet and mobile monitoring specialist Keynote Systems has bought DeviceAnywhere, which offers testing and monitoring of mobile web sites and apps via a cloud-based platform. The deal is valued at c.$60m in cash, plus up to $30m based on future earnings. More

Google Hooks SocialGrapple

Oct 11 2011

In the US, Google has acquired social media analytics start-up firm SocialGrapple. Terms of the deal were not disclosed. More

IAB Australia Rolls Out Measurement Service

Oct 11 2011

In Australia, the Interactive Advertising Bureau (IAB) has officially launched its online audience measurement methodology and service, after what it describes as 'an exhaustive process and review'. September data will be available next week. More

UK Firm Debuts Packaging Research Tools

Oct 11 2011

Full service agency SPA Future Thinking has launched two new packaging development tools, 'PackPotential' and 'PackPerfect', which integrate behavioural and emotional techniques into its traditional methodologies. More

Focus-Suites Asia Expands to Sri Lanka

Oct 11 2011

Full service agency and fieldwork provider Focus-Suites Asia (FSPL Asia) has opened a new operation in Sri Lanka, offering one-way-mirrors, usability testing labs, online panels, eye tracking services and mystery shopping. More

Investor's £20m+ Buys Into Truth / College Group

Oct 10 2011

Fast-growing UK-based consultancy Truth and its start-up investor The College Group have announced a 'major new investment' - thought to be between £20m and £25m - from venture capital fund Vitruvian Partners LLP. More

New Brazilian Agency Launched

Oct 10 2011

In Sao Paulo, Brazil, former senior execs of Ipsos and Synovate have launched a new research consultancy, Animux, along with an immediate strategic alliance with consumer behaviour and emotion assessment specialist Hotspex. More

Sun Co-founder Weighs Into Quick Survey Business

Oct 10 2011

Sun Microsystems co-founder Scott McNealy has formally launched his new company WayIn, which he describes as 'a little bit of Facebook, a little bit of Twitter, and a big chunk of SurveyMonkey.' More

Further Boost for Datalogix Senior Team

Oct 10 2011

Integrating database marketing and digital media specialist Datalogix has hired Finnegan Faldi, most recently a senior exec at Yahoo!, for the role of COO. More

OnePoint Global Offer Users Carte Blanche

Oct 10 2011

In the UK, mobile data collection specialist OnePoint Global has announced the launch of the TellMe App, which allows respondents to upload pictures, barcodes, video and voice as well as sending geo-location information to researchers. More

Kantar Acquires Remainder of Sri Lanka's LMRB

Oct 7 2011

WPP's consumer insight group Kantar has acquired the remaining shares in Lanka Market Research Bureau (LMRB), in which it already had a 49% stake. Terms of the deal were not disclosed. More

comScore adds Social Media Ad Measurement Module

Oct 7 2011

Online audience measurement specialist comScore has enhanced its Ad Metrix ad intelligence product with measurement of ads appearing on social networking sites as well as 'socially-enabled' display ads appearing across the web. More

Lingo24 Hires Former SSI Exec for MR Development Role

Oct 7 2011

Global translation company Lingo24 has appointed former Survey Sampling International (SSI) EU Operations Director Mark Slobbe as Director of Americas and a member of its Board, with a remit to build the firm's strategy for the market research industry across North America. More

Opinionmeter Adds Location Data to Survey App

Oct 7 2011

Customer feedback platform provider Opinionmeter International has updated its research survey app for the iOS, to simplify the process of capturing respondent location data. More

Datalogix Hires Holland to Drive CPG Sector Growth

Oct 6 2011

In the US, online targeting specialist Datalogix has appointed former Nielsen exec Rob Holland as General Manager, with responsibility for the firm's suite of audience and measurement solutions for the CPG sector. Ashley Grace has also joined as Head of Client Solutions. More

BARB Urges TV Industry to Join Data Group

Oct 6 2011

UK television measurement body BARB has called for those involved in the industry to join a new working group, with the aim of co-ordinating the use of data and further developing the potential for TV measurement. More

Convergys Approves $200m Share Buy-Back Program

Oct 6 2011

In the US, the Board of call center outsourcing giant Convergys has approved a program to repurchase up to $200m worth of stock, using cash generated from the business and proceeds from asset sales. More

Predixion Earmarks $6m for Product Development

Oct 6 2011

In the US, predictive analytics technology firm Predixion Software has raised $6m in Series B financing, which it will use to build additional healthcare industry solutions, and for other product development. More

Click Consult Unveils socialTRAX Monitoring Tool

Oct 6 2011

In the UK, digital marketing agency Click Consult has introduced socialTRAX, a tool designed to monitor the progress of social media marketing campaigns by tracking a range of metrics such as social network referral traffic, feedback and reviews. More

Obituary: Arthur C. Nielsen Jr.

Oct 5 2011

Arthur C. Nielsen Jr. - the son of the research company's founder Arthur C. Nielsen, and former Chairman of the business - died in Winnetka, IL on Monday, at the age of 92. More

GfK Builds Presence in Egypt and Japan

Oct 5 2011

GfK has acquired the remaining 26% stake in GfK Egypt; and has strengthened its presence in Japan, buying out one of the partners in its joint venture and acquiring a mystery shopping business. More

Coalition to Define Social Media Measurement Standards

Oct 5 2011

Three professional associations from the US and UK have formed a coalition with the aim of defining, developing and promoting global industry standards for social media measurement. More

Mindshare Closes $20m Investment Deal

Oct 5 2011

US-based customer feedback specialist Mindshare Technologies has closed a $20m investment deal, supporting its strategy of 'rapid growth through innovation and new product development'. More

Rentrak Partners for 'Chatter Index'

Oct 5 2011

In the US, multi-screen measurement firm Rentrak has teamed up with Bluefin Labs, a specialist in analysing online buzz about television programmes, to report feedback from social media alongside TV ratings. More

Ingledew Joins YouGov as West Coast MD

Oct 5 2011

YouGov has appointed technology research specialist Steve Ingledew as Managing Director, San Francisco, in its US custom division YouGov Definitive Insights. More

QuestBack Prepares for US Expansion with Senior Hire

Oct 5 2011

Norwegian online survey technology firm QuestBack is preparing to expand its presence in the US market with the appointment of former uSamp COO Suresh Subbiah as President. More

European Premiere for Cymfony

Oct 4 2011

WPP is launching its social and traditional media listening arm Kantar Media Cymfony in Europe, with the opening of a new office in London servicing clients this side of The Pond. More

TNS Names Kingsbury as Marketing Sciences Head

Oct 4 2011

TNS has appointed Research International veteran Mark Kingsbury as Global Head of Marketing Sciences, based in the UK and responsible for building the firm's existing technical capabilities and developing new solutions. More

Rentrak Adds Polk's Auto Data to TV Ratings

Oct 4 2011

In the US, multi-screen measurement specialist Rentrak has partnered with auto market intelligence firm Polk to integrate the latter's consumer purchase behavior info - including vehicle make and model by auto segment - into the former's TV database ratings system. More

Partners Unveil 'Brand Alignment Monitor'

Oct 4 2011

UK agencies Ci Research and Brand Vista have launched the Brand Alignment Monitor (BAM), a tool promising a 360 degree analysis of how well a brand measures up to its vision and values. More

UpSellit Debuts Site Abandonment Survey Tool

Oct 4 2011

US-based UpSellit - which focuses on reducing 'site abandonment' - has released the Dynamic Exit Survey; a tool to gather insight about why consumers abandon their online shopping carts. More

$2m Grist to Mill for Socialbakers

Oct 4 2011

Czech firm Socialbakers has raised $2m in venture capital, which it will use to execute on 'aggressive' growth plans and extend its social media monitoring platform. More

Experian Hires MD for UK and Ireland

Oct 4 2011

Former Logica CEO Craig Boundy is to join data giant Experian as Managing Director for the UK and Ireland, responsible for further growing the firm's business across its Credit Services, Decision Analytics, Marketing Services and Interactive business lines. More

Funds for Social Media Agency Banyan Branch

Oct 4 2011

US full-service social media agency Banyan Branch has secured a $1.7m Series A investment, which it will use to accelerate company growth and continue development of its technology. More

TRA Requests Trade Secret Ruling

Oct 3 2011

Despite a New York court's rejection of TRA's attempt to block the roll-out of Kantar's RapidView solution on the grounds of patent infringement, TRA has asked the courts to consider a further claim that WPP/Kantar 'improperly used' its trade secrets during development of the tool. More

Webtrends Releases Facebook Scoring System

Oct 3 2011

Site analytics pioneer Webtrends has launched a tool to enable brands to evaluate the effectiveness of their posts on Facebook. More

Pulse Reports Profit Fall, Plans Chinese Launch

Oct 3 2011

Research outsourcing and panels company Pulse Group has reported a drop in operating profit from $271k to just $50k for the financial year ended 31 May 2011, on a reduced revenue of $1.6m (down from $1.7m). More

Crowd Science Debuts CITRUS Audience Measure

Oct 3 2011

In the US, web analytics and online research specialist Crowd Science has partnered with a group of online publishers to launch an audience measurement, segmentation and ad targeting platform called CITRUS. More

$2m Boost for Ad Targeting Specialist

Oct 3 2011

In the US, digital advertising firm Connexity - developer of an ad targeting tool called the Audience Discovery Platform - has secured $2m in debt financing, and plans to accelerate its growth. More

EA and nPario Launch Gaming Insights Suite

Sep 30 2011

Gaming software giant Electronic Arts and partner firm nPario have announced the launch of an insights platform, EA Legend, which will give marketers data on their campaigns and audiences across mobile, social, online and console games reaching over 300 million people worldwide. More

Google Analytics Launches Premium Service

Sep 30 2011

Google has launched a premium version of its web site traffic and marketing tool Google Analytics. The new service will be available for $150,000 per annum and be available in the US, Canada and the UK. More

Phorm Finds Cheer Amid More Huge Losses

Sep 30 2011

Behavioural ad targeting specialist Phorm has announced interim results for the six month period ended 30 June 2011. The firm continues to burn cash at the rate of more than $2m a month but reports promising results from its operations in Brazil and now Romania. More

Networked Insights Gets $20m

Sep 30 2011

Madison, Wisconsin-based social media analytics company Networked Insights has secured a further $20 million in funding, led by Goldman Sachs. More

Rentrak and Harris Corp. in TV Data Partnership

Sep 30 2011

In the US, multi-screen measurement company Rentrak has announced an agreement to integrate its StationView Essentials TV ratings data into the media software solutions of communications and IT specialist Harris Corporation. More

BrainJuicer Netherlands Moves Offices

Sep 30 2011

Research agency BrainJuicer has moved its Dutch office from Rotterdam to Amsterdam in order to be closer to existing clients. More

'No Quick Fix' for Harris as Results Disappoint

Sep 29 2011

Harris Interactive's results for the fourth quarter and full year fiscal 2011 show a further decline in revenues in real terms, and a significant rise in operating loss. Recently appointed Interim CEO Al Angrisani says there is 'not going to be a quick or easy fix' for the company's problems. More

Ipsos Share Sale Success Paves Way for Synovate Buy

Sep 29 2011

Ipsos has successfully completed the EUR 200 million rights issue it announced three weeks ago, reporting strong demand for the shares. The money will be used to part-fund the company's acquisition of Synovate, alongside existing cash and credit, and a EUR 250m loan. More

Phorm Rolls Out in Romania

Sep 29 2011

Online ad targeting technology company Phorm has announced the launch in Romania of both its Discovery personalization engine and the Open Internet Exchange (OIX) advertising marketplace. More

Voxco Boosts European Presence

Sep 29 2011

Research software provider Voxco has announced three senior appointments strengthening its presence in France and Germany. More

Community Specialist Strengthens Bus Dev Team

Sep 29 2011

Online community provider Passenger has appointed two senior business developers, Jason Butka and Derek Sawchuk, both with the title of Senior Community Strategist. More

ORC's CARAVAN Rolls Over New Ground

Sep 28 2011

In the US, ORC International has enhanced its suite of CARAVAN omnibus surveys with the addition of a youth service targeting teens and younger adults, and a parent omnibus. The firm has also expanded its Online CARAVAN International service into 12 new countries. More

iJento Raises $8m for US Analytics Push

Sep 28 2011

Customer intelligence technology company iJento has secured $8m in funding, which it plans to use to expand its presence in North America. More

iCrossing Hires Analytics Head

Sep 28 2011

In the US, digital marketing agency and online buzz measurement specialist iCrossing has appointed former Amazon.com exec Doug Bryan as Vice President leading its Analytics team. More

Revenue Up 33% at Mindshare Technologies

Sep 28 2011

US-based customer feedback specialist Mindshare Technologies has reported 33% revenue growth to $1.6m for the year 2010, and claims to be on target for 40% growth in 2011. More

Clearspring Hires former Yahoo! Man as CEO

Sep 28 2011

In the US, social media software company Clearspring has appointed former Yahoo! ad exchange leader Ramsey McGrory as Chief Executive Officer, replacing founder Hooman Radfar, who will continue to drive the company's product and marketing in his new role as Executive Chairman. More

WorldOne Hires Mergemarket Co-founder as COO

Sep 28 2011

In New York, pharma data collection specialist WorldOne has appointed Mergemarket co-founder Richard Hall as Chief Operating Officer, focused on managing and expanding the firm's operations. More

Sky IQ Launches Insight Tools

Sep 28 2011

In the UK, BSkyB's customer intelligence business Sky IQ has partnered with marketing services agency ExactTarget to launch a portfolio of marketing insight products and services, designed to help brands better understand and market to potential customers. More

Judge Rejects TRA Patent Claims against Kantar

Sep 27 2011

A New York federal judge has rejected TRA's attempt to block the roll-out of Kantar Media's RapidView media planning tool, which TRA claimed was a direct 'rip-off' of its own Media TRAnalytics tool. More

Merkle Launches Social Media CRM Wing

Sep 27 2011

In the US, customer relationship marketing (CRM) specialist Merkle has opened a new social media measurement division, 'Merkle Connect'. More

CONFERENCE FEATURE: The Others

Sep 27 2011

Respondent 'twilight', ghost stories, echoing halls, strange languages and geeky folk gathered in the chapel... Not the next fantasy blockbuster but the annual conference of the Association for Survey Computing, an alternative to ESOMAR thoroughly enjoyed by Features Editor Teresa Lynch. More

Spredfast Raises $12m for Social Media Platform

Sep 27 2011

Social media management firm Spredfast has raised a further $12m, which it will use to expand its social media management, monitoring and analysis platform. More

PR Firm Rolls Out Social Media Trending Tool

Sep 27 2011

Global PR firm Porter Novelli has launched a social media analytics tool, which focuses on specific target audiences and tracks their online discussion topics in real time. More

GfK Launches In-home Scanner Panel in Turkey

Sep 26 2011

GfK has launched a new panel of Turkish consumers, billed as the first to use in-home scanning technology to provide insights based on actual purchase data. More

Market Force Raises $15m to Continue Buying Spree

Sep 26 2011

US-based customer intelligence firm Market Force Information has raised $15m, which it plans to use to grow both organically and through acquisitions. This follows last week's acquisition of UK-based mystery shopping specialist Retail Eyes. More

Knapton Returns to e-Rewards as President and CEO

Sep 26 2011

In the US, Kurt Knapton has returned to e-Rewards as President and CEO, following the recent resignation of Chris Havemann. More

MRops Names New European Leader

Sep 26 2011

US-based data collection agency MRops has appointed former RONIN General Manager Rafal Gajdamowicz as Director of its European business, based in London. More

US Firms Partner for Enhanced 'Big Data' Solution

Sep 23 2011

Analytics firm Kognitio has announced a partnership with Adastra Corporation, combining Kognitio's technology - in particular its in-memory analytic database platform, WX2 - with professional services and consulting on data warehousing and big data analytics. More

Obituary: Tony Copeland

Sep 23 2011

Family, friends and colleagues have paid tribute to former Millward Brown MD Tony Copeland, who died recently aged 66 after a short illness. Copeland is credited with leading the development of the agency's international network of offices in the late 1980s and 1990s. More

Nielsen Commercial Data Unaffected by Error

Sep 23 2011

Nielsen has moved to reassure clients and investors that an error in the set-up of its NPower data processing system will have no impact on its commercial data, ratings and projections, after potential problems were apparently overplayed on Wednesday. More

$13m Fuels Expansion Plans for Visible Measures

Sep 23 2011

US-based video analytics firm Visible Measures has added another $13m in financing to the $32m won previously, and will use the money for product development and expansion of its staff. More

Carvalho to Head New Kantar Media Methods Unit

Sep 22 2011

Kantar Media has announced the promotion of Antonio Carvalho to Chief Research Officer, heading up a new London-based Audiences Central Research Unit. He reports to Global Head of Products and Services, John Gill. More

Obituary: Scarborough's Kathy Pilhuj

Sep 22 2011

Kathy Pilhuj, SVP of Data Collection at Scarborough Research, has died aged 61. She spent 23 years at the firm, recently managing its two telephone interviewing centers where she was responsible for a number of innovations. More

Funding for Crowd Source Tech Firm Thinkspeed

Sep 22 2011

In the US, Thinkspeed, a crowd sourcing platform for the IT industry, has announced its receipt of seed funding from private equity firm Virgo Capital. More

Maritz Looks at 'Make or Break' Customer Moments

Sep 22 2011

Customer experience specialist Maritz Research has announced a new measurement technique examining 'Make or Break' factors in customer relationships. More

Senior Promotions for Affinnova

Sep 22 2011

Fast-growing innovation technology firm Affinnova has announced three senior promotions. Lang Leonard adds the title of COO to that of CFO; Amit Dhand becomes EVP heading the Global Client Services team; and Kevin Karty becomes VP of Analytics. More

Essential Purchase for SPA Future Thinking

Sep 21 2011

In the UK, yearling agency SPA Future Thinking has acquired full-service media and technology specialist Essential Research for an undisclosed sum. More

Six US Shopper Specialists Team Up

Sep 21 2011

In the US, six shopper research specialists have formed an alliance to offer marketers an integrated resource for shopper insights. The new organization will be called Mindtap Insight Network. More

Innerscope Completes Funding Round

Sep 21 2011

US-based neuromarketing firm Innerscope Research has closed the final tranche of a $9.4million round of Series A funding. More

New Chairman for MRUC as Merger Moves Forward

Sep 21 2011

India's Media Research Users Council (MRUC) has elected Hormusji N Cama, Director of Gujarati daily paper Bombay Samachar, as its new Chairman. He replaces Lloyd Mathias. More

Vision Critical Unveils CEM Tool

Sep 21 2011

Vision Critical has today launched a Customer Experience Management (CEM) platform, which automates the collection of data from multiple sources and analyzes it in real time. More

Kantar Brings in Engineer for Videolytics Role

Sep 21 2011

Kantar Video has appointed Leigh Newsome as Senior Vice President, Technology, reporting directly to CEO Bill Lederer and tasked with overseeing engineering for the Kantar Videolytics platform. More

Closer Ties for BlueKai and Tribal Fusion

Sep 21 2011

In the US, display advertising firm Tribal Fusion has announced it will integrate data from BlueKai's Exchange platform with its user data and profiling platform 'E9', to help its clients tailor and target their campaigns. More

No Clear Signals on EmSense Future

Sep 20 2011

Neuromarketing specialist EmSense may be sold and/or broken up, according to reports in the press and comments by one of its senior execs. The firm is said not to be taking any new project work, pending the results of sales negotiations. More

TNS Reputation Product Goes Digital

Sep 20 2011

TNS has taken its TRI*M Reputation Manager product into the digital sphere, to help clients analyse online media and take appropriate action. More

GutCheck Goes Mobile

Sep 20 2011

In the US, research software provider GutCheck has launched a mobile version of its instant online qual solution for fast turnaround targeted respondents. More

comScore Hires Former IAB Strategist

Sep 20 2011

In London, online measurement specialist comScore has appointed Laurence Bird as Senior Research Director for the EMEA region. More

CitizenNet Launches Desktop Marketing Platform

Sep 20 2011

In the US, Facebook ad targeting company CitizenNet has launched a desktop marketing platform. The company is backed by movie and television star Ashton Kutcher and Silicon Valley entrepreneur Ron Conway. More

NICE Buys VOC Software Firm Fizzback

Sep 19 2011

UK-based real-time voice of the customer software specialist Fizzback has been bought by NICE, provider of cross-channel analytics-based solutions - for $80 million in cash. The deal is expected to close next month. More

Infogroup Sues Gupta's New Firm

Sep 19 2011

Database giant and former ORC parent Infogroup is suing its founder and former CEO Vin Gupta for illegal practices including the alleged theft of its database. More

Share Sale Cements US Branding Alliance

Sep 19 2011

San Francisco, US-based employer branding and employee engagement specialist Evviva Brands is to sell 20 percent of its shares to The Liquid Agency, based in San Jose, CA. Liquid's CEO, Scott Gardener, will join Evviva's board and the two firms will work in close partnership. More

Danish Audience Contract Extended

Sep 19 2011

TNS Gallup, part of the Kantar Media network, has won a continuation of its contract to provide the currency for measurement of TV audiences in Denmark, taking it up to the end of 2015. More

Voxco Debuts New Survey Platform

Sep 19 2011

Voxco has announced a new online survey software platform, Acuity4Survey, which it says combines faster creation and deployment of surveys with an emphasis on engaging and visually-rich content, thereby boosting response rates. More

New Features for Sampling and Panel Software

Sep 19 2011

Surrey, UK-based MARSC Ltd has upgraded its sampling and panel management software. New features include options for alternative sampling methods and the import of external list files so as to target or exclude certain groups. More

Market Force Buys Retail Eyes

Sep 19 2011

US-based customer intelligence firm Market Force Information has bought into Europe with the acquisition of UK-based customer experience and mystery shopping provider Retail Eyes. Terms were not disclosed. More

ABC's Moran to Retire after 30 Years

Sep 16 2011

Mike Moran, EVP of Audit Services at the Audit Bureau of Circulations (ABC), is about to retire after more than 30 years with the organization. He will be replaced by colleague Scott Hanson, who currently serves as SVP, Electronic and Centralized Auditing. More

uSamp Hires Eight for New London Team

Sep 16 2011

Online sample provider uSamp has hired eight new members of staff to support the growth of its recently opened London office. More

Panelbase to Set Up London Office

Sep 16 2011

Northumberland, UK-based online research supplier Panelbase has appointed former Ugam Research Solutions manager Joerg Schymczyk as Sales Director, responsible for setting up a London office and developing international business. More

Ci Debuts Online Community Offer

Sep 16 2011

UK agency Ci Research has launched Ci Nation, an online tool which offers clients a rapid means of communicating with their customers for continuous and ad hoc research, including online polls, discussion groups and live online chats. More

Business Processing Firm to Buy EmPower Research

Sep 15 2011

In the US, business processing and technology management firm Genpact is to acquire media monitoring and measurement specialist EmPower Research, which will be added to Genpact's Smart Decisions Services analytics and research division. Terms of the deal have not been disclosed. More

Cymfony Rolls Out Syndicated Listening Solution

Sep 15 2011

WPP social media specialist Kantar Media Cymfony has introduced the first of a series of syndicated solutions, focusing on the automotive sector. More

Toluna Links Panel Platform with Facebook

Sep 15 2011

Online panel and survey technology firm Toluna has launched PanelPortal Connect, which integrates its community management platform PanelPortal with Facebook. More

uSamp Adds Multiple Supplier Option to SampleMarket

Sep 15 2011

Online sample provider uSamp has enhanced its self-service panel access platform SampleMarket, to enable users to add multiple suppliers of survey respondents to their projects. More

Tpoll Hires Ex-Harris Director to Develop Qual Offer

Sep 15 2011

UK-based online specialist Tpoll has appointed former Harris Interactive youth research leader Stephen Mellor as Qualitative Director, with a remit to develop the agency's qual offering. More

Walmart Buys Social Media Ad Targeting Firm OneRiot

Sep 14 2011

In the US, retail giant Walmart has acquired mobile and social media ad targeting start-up OneRiot, and added it to its WalmartLabs social media technology division. Financial terms of the deal were not disclosed. More

Mobile Analytics Firm Apsalar Raises $5m

Sep 14 2011

San Francisco-based mobile analytics and behavioral targeting firm Apsalar has raised $5m in a Series A round of funding, earmarked for growing its development team, expanding its portfolio and ramping up sales and marketing. More

Sparrow to Advise Pollster Populus

Sep 14 2011

UK polling firm Populus has appointed ICM founder Nick Sparrow as a Special Advisor, providing guidance on business growth and methodological innovation. More

Paradigm Gets Funds to Grow Mobile Data Arm

Sep 14 2011

Private investor Fieldstone Equity is backing US-based Paradigm Sample with an undisclosed sum, for use in accelerating growth in the mobile data collection and sample re-sale sectors. More

Decipher's Beacon Goes Mobile

Sep 14 2011

US-based research technology firm Decipher has integrated new mobile capabilities into its Beacon DIY research software suite. More

SPA Future Thinking Spins Off Analytics Expertise

Sep 14 2011

In the UK, full-service agency SPA Future Thinking has launched The Analytics Hub, a new company offering a full range of analytic methodologies for clients ranging from small market research agencies through to branding shops. More

Physician Specialists Merge: ImpactRx Buys TargetRx

Sep 14 2011

In the US, pharma market research firm ImpactRx has acquired 100% of TargetRx, which helps pharmaceutical companies understand the drivers of physician behavior. Terms of the deal were not disclosed. More

Global MR Industry Returns to Growth

Sep 13 2011

The market research industry has returned to growth following two 'very challenging years', according to ESOMAR's Global Market Research 2011 report. Global turnover rose to US $31.2 billion in 2010, representing a total year-on-year growth of 5.2%, or 2.8% allowing for inflation. More

BrainJuicer Revenues Up 26% on Back of US Growth

Sep 13 2011

International online specialist BrainJuicer has reported a 26% increase in revenue to £9.09m for the six months ended 30 June 2011 (H1 2010 £7.21m), driven by 'strong growth' in the US, which accounted for 33% of total revenues. More

Cint Opens in Japan with Borders Partnership

Sep 13 2011

Panel exchange operator Cint has opened a new office in Japan, where it has partnered with technology-based market research firm Borders, to offer access to more than 500,000 panellists across the country. More

van Loon Heads New Dapresy Client Team

Sep 13 2011

Survey reporting and distribution company Dapresy has formed a new global support operation, headed by former Kantar exec Raymond van Loon as Senior After Sales Manager. More

Mancx Q&A Tool Linked to LinkedIn

Sep 13 2011

Stockholm-based information exchange platform Mancx.com has launched a new tool, to enable users to match questions on its platform with contacts in their LinkedIn network. More

Polling Forum Adds Demographics Tool

Sep 13 2011

In the US, online community SodaHead has launched a free polling analytics tool called 'Advanced Voting Demographics', which offers results broken down by individuals' specific characteristics. More

Converseon Buy is Major Boost for 'Miner'

Sep 12 2011

Full service social media agency Converseon has acquired Social Graphiti, an analytics and marketing technology supplier focused on social media commerce; and will integrate it with social media analytics platform Conversation Miner. More

Next Stage for Ipsos 'Phone-based Radio Measure

Sep 12 2011

In London, Ipsos MediaCT has established a test panel of just over 350 respondents for its mobile phone-based radio measurement system, MediaCell. The move follows successful initial trials of the device. More

Nielsen Partners with Indian Mobile Specialist

Sep 12 2011

Nielsen has formed a strategic alliance with India-based Informate Mobile Intelligence, which uses on-device metering technology installed on panellists' handsets. More

MarketSight Adds Charting and Productivity Features

Sep 12 2011

In the USA, Cambridge, MA-based MarketSight LLC has released an updated version of its survey analysis software, promising time-saving and flexibility benefits. More

Nectar Card Owner Leads $33m Investment in Cardlytics

Sep 9 2011

In the US, Nectar loyalty card owner Groupe Aeroplan has led a $33m investment in Cardlytics - a firm which offers technology to track consumers' actual purchases in order to reward them according to their individual purchasing behaviour. More

CrowdGather Buys Yuku.com

Sep 9 2011

In the US, online community provider CrowdGather has acquired community-building platform Yuku.com for a reported $750k, thereby adding a wide range of popular forums to its network. More

'Unmetric' Tool Offers Social Media Benchmarking

Sep 9 2011

India-based TechOrigami Software has launched Unmetric, a social media intelligence benchmarking tool, which mines and distills data around the Facebook pages and Twitter IDs of leading brands. More

Formz App Converts iPad into Survey Tool

Sep 9 2011

Brazilian mobile software developer Tapps has launched Formz - an app that transforms an iPad into a tool for conducting surveys. More

Rentrak and Collective Roll Out TV Audience Tool

Sep 9 2011

Multi-screen measurement specialist Rentrak has partnered with media technology provider Collective to launch 'TV Accelerator' - an online ad platform through which advertisers can target those audiences that viewed their TV campaigns within online display and video ads. More

Yankee Upgrades Data Visualization Platform

Sep 9 2011

US-based technology research firm Yankee Group has added new capabilities to its online data visualization platform, including the ability to browse through popular metrics in an index format. More

Ipsos to Issue Shares to Part-Fund Synovate Buy

Sep 8 2011

Ipsos is planning to issue around EUR 200m worth of new shares, to part-fund its acquisition of Synovate. More

ADM Processing Opens CATI Centre in Madagascar

Sep 8 2011

ADM Processing has opened a new 72-seat CATI telephone centre in Tananarive, Madagascar, staffed by a team of French-speaking interviewers and supervisors. More

Interrogare Opens in Berlin with Mobile Focus

Sep 8 2011

Bielefeld, Germany-based online research specialist Interrogare has opened a new office in Berlin, from which to focus on expanding its dedicated mobile research services. More

Luth Research Debuts Digital Life Tracking Tool

Sep 8 2011

US-based ethnography specialist Luth Research has introduced ZQ Digital Tribe - an online tool used to track the 'digital lives' of a panel of 200 individuals over a period of up to three months. More

QuestBack Launches Social Media Insight Tool

Sep 8 2011

Norwegian online survey technology firm QuestBack has launched a new 'Social Insight' tool, to help organisations gain an understanding of the audiences they are engaging with across social media channels. More

Vision Critical Deal Adds Aus and NZ Panellists

Sep 7 2011

Panel and research technology firm Vision Critical has partnered with panel provider Nine Rewards, gaining access to more than a million new panellists in Australia and New Zealand. More

SirValUse Opens Cologne Office

Sep 7 2011

Usability and user experience consultancy SirValUse - majority owned by GfK - has opened a new office in Cologne, Germany, adding to its existing operations in Hamburg, Munich and Berlin. More

Social Media Specialist EvoApp Names Frey CEO

Sep 7 2011

In the US, social media business intelligence provider EvoApp has appointed entrepreneur and venture capitalist Kip Frey as President and CEO, succeeding co-founder Joe Davy who remains with the company as Chief Product Officer. More

MRC OKs Nielsen's Online Campaign System

Sep 7 2011

In the US, the Media Rating Council (MRC) has accredited the Nielsen Online Campaign Ratings measurement system, launched recently to provide overnight audience reach, frequency, and Gross Rating Points (GRPs) for Internet display and video advertising. More

Confirmit Buys Mobile Survey Specialist Techneos

Sep 7 2011

Online survey and reporting software company Confirmit has acquired mobile survey technology provider Techneos Systems, and will add its solutions to the Horizons reporting tool. Terms of the deal were not disclosed. More

Kantar Buys GMI, Merges it with Lightspeed

Sep 7 2011

Kantar has acquired research technology and panels firm GMI (Global Market Insite), which it will combine with own online panel specialist Lightspeed Research. Terms of the deal were not disclosed. More

Indian Readership Merger Imminent?

Sep 6 2011

Indian sources are suggesting that the long-awaited merger of the country's two key print readership surveys, the National Readership Survey (NRS) and the Indian Readership Survey (IRS), could be about to happen. More

Reevoo Dashboard Debut

Sep 6 2011

In the UK, behavioural targeting and social media commerce company Reevoo has launched an analytics dashboard promising insight into the impact of online reviews and the performance of social media commerce strategies. More

Rance, Sperling Join YouGov as Britton Takes EMEA Role

Sep 6 2011

YouGov has significantly strengthened its senior team with the hiring of Phil Rance and Andreas Sperling, formerly in leadership roles at Research Now and Millward Brown respectively; and the promotion of Tim Britton from CEO, UK to CEO, EMEA. More

Kadence Continues International Growth

Sep 5 2011

Privately-owned MR agency Kadence International has reported a 37% year-on-year increase in its global revenues to $US 17.5 million for the year ending June 2011, from $12.8m in 2010. More

New Insight Recruiter Targets 'Cultural Fit'

Sep 5 2011

Former Major Players insight team leader Joel Naftal is helping to build a new London-based staff recruitment consultancy, Trace, whose specialist areas including marketing, branding and insight. More

US Buy Creates New Digital Agency

Sep 5 2011

In Connecticut, US, List Services Corp. (LSC) has acquired digital marketing firm Accession Media for an undisclosed sum. Accession will be combined with the LSC Digital arm to form a new firm, Allora Media, offering a range of services including web analytics consulting. More

Join the Dots Creates Head of Research

Sep 5 2011

In the UK, custom community and online specialist Join the Dots (formerly known as Virtual Surveys) has promoted Andy Buckley to Head of Research. More

Brand Tracking Firm Grows UK Office

Sep 5 2011

Stockholm-based brand tracking researcher Nepa AB says it has made its first senior hiring in the UK, a year after opening the new office. Olly Watts, formerly of Opinium and TNS, joins as an Account Manager. More

Pickles Says No More Pointless Demographics

Sep 2 2011

In the UK, Community Secretary Eric Pickles today removed the requirement for councils to gather sensitive demographics when conducting surveys about council services. More

BlueKai Unveils Hub for Disparate ROI Data

Sep 2 2011

Data management and analysis firm BlueKai has launched TrackSimple RAD 360â„¢ Analytics, which gives media planners and buyers a centralized hub for the analysis of disparate audience and performance data. More

More Buys for IBM as Analytics Revenue Jumps

Sep 2 2011

IBM has this week strengthened its fast-growing Business Analytics offering - which includes SPSS, Coremetrics, Netezza and Unica - with two further acquisitions, risk management firm software provider Algorithmics and threat and fraud specialist i2. More

Promotions for MarketVision

Sep 2 2011

Cincinatti-based MarketVision Research has promoted Greg Wurst to Director of IT Services and Allison Fulcher to Research Manager in Client Services. More

German Sample Provider Opens in London

Sep 1 2011

German sample and panel provider respondi AG has today announced the opening of a UK subsidiary: respondi Ltd. Christopher Morasch, Chief Sales Officer at respondi AG will take on the role of UK Managing Director. More

Smart Social Media Platform Launched

Sep 1 2011

A new US-based company, Crowdbooster, is offering 'intelligent' social media optimization (SMO) via a platform combining analytics and web monitoring tools with customised guidance. More

Two New Directors at Razor

Sep 1 2011

Branding and retail specialist Razor Research has promoted Elle Atton to the role of Director and appointed Matt Arnold, formerly Head of Qual at Quadrangle, also as a Director. More

Holston to Lead Analytics at SymphonyIRI

Aug 31 2011

In the US, CPG, retail and healthcare specialist SymphonyIRI has promoted Rob Holston as Executive Vice President, leading its Analytics practice in North America. More

Funds for Video Analytics Provider

Aug 31 2011

US-based Innovid has announced a $9.5m round of funding led by Sequoia Capital and earmarked for aggressive global expansion of its Interactive Video Ad Serving & Analytics offerings. More

BuzzLogic Appoints CFO

Aug 31 2011

San Francisco-based online media and metrics company BuzzLogic has announced the appointment of R. Brian Gibson as Chief Financial Officer. More

CMI Partners to Enhance Web Insights Portal

Aug 31 2011

Atlanta-based researcher CMI has enhanced its Web Insights Navigator (WIN) portal by integrating it with the analytics and reporting platform of SaaS provider MarketSight. More

Target Launches Real-Time Tool

Aug 31 2011

In the US, Target Research Group has announced the launch of Real Time Insights - a tool giving researchers desktop control over the data collection and analysis process. More

WPP Snaps Up Japanese Media Services Firm

Aug 30 2011

WPP has made a non-binding offer to acquire the shares of ad and marketing services company D.A. Consortium Inc. (DAC) from Japan's Asatsu-DK Inc., in which the ad and insights giant already has a 22.9% stake. More

GfK's McLaren Appointed VP at Ipsos

Aug 30 2011

In the US, Ipsos' digital and media specialist arm, OTX MediaCT has appointed ex-GfK man Mark McLaren as Vice President of the Syndicated Services Team. More

20|20 Tool Seeks First Impressions

Aug 30 2011

In the US, online qual specialist 20|20 Technology, a division of 20|20 Research Inc., has announced the launch of QualLaborate 2.0, a software platform built specifically for concept evaluation and image mark-up. More

comScore Launch Adds to LatAm Offer

Aug 30 2011

comScore has announced the availability of its digital campaign audience validation tool, AdEffx Campaign Essentials, in Latin America. More

Tpoll Adds Focus Group Tool

Aug 30 2011

UK-based agency Tpoll has unveiled an online focus group tool, Tqual Live, integrated with the company's Tqual Bulletin Board and community. More

RPA and Data100 Link Asian Panels

Aug 26 2011

Tokyo-based full service MR company Research Panel Asia (RPA) has formed an alliance with Beijing-based Data100 Market Research to produce an online panel of 1.6 million respondents China. RPA already has 1.5m respondents in Japan and 150,000 in Korea. More

SAS Upgrades Social Media Product

Aug 26 2011

Business analytics giant SAS has enhanced its Social Media Analytics product with the addition of 'social scorecards', an 'author hub' advocacy measure, and improved competitive intelligence functionality. More

Synovate and ResponseTek Partner for CEM Solution

Aug 26 2011

In the US, Synovate has announced a formal agreement with customer experience management (CEM) solutions company ResponseTek to use its platform to collect, analyze and report customer data from a wide range of sources. More

Vision Critical Adds Reporting Module

Aug 26 2011

Vision Critical has announced the launch of Quick Reports, a dynamic reporting module for its online community panel platform, Sparq. More

Sweeney to Lead Cross-Tab Operations

Aug 26 2011

Research services provider Cross-Tab has expanded its US team with the appointment of former Research Now VP Terry Sweeney as Vice President Operations and Client Services, in charge of its global data collection operations. More

Synovate Revenue Up 8.4% to £269.7m

Aug 25 2011

Synovate has reported an 8.4% rise in revenue to £269.7m for the first half of the year, ahead of its forthcoming sale to Ipsos for an agreed £525m. Organic gross revenue growth was 6.6% and operating profit rose 14.9% to £5.4m despite a ten percent rise in headcount. More

Synovate MMA Names Global Executive Team

Aug 25 2011

Synovate-owned Marketing Management Analytics (MMA) has appointed a global executive team including EVPs Doug Brooks and Todd Gustafson. More

Hall & Partners Rolls Out Engager in South Africa

Aug 25 2011

Brand and communications research specialist Hall & Partners has entered the South African market through a partnership with Cape Town and Johannesburg-based marketing consultancy Yellowwood. More

Hofmeyr Returns to TNS in New Role

Aug 25 2011

Jan Hofmeyr, formerly Synovate's International Director of Innovation, has joined TNS in a 'global thought leadership role', responsible for building the firm's approach to behaviour change and embedding this across the group. More

Wunderman's KBM Group Expands to UK

Aug 25 2011

Wunderman subsidiary KnowledgeBase Marketing (KBM Group) has launched in the UK, offering a range of data, analytics and marketing services. The division will be led by database marketing specialist Caroline Worboys. More

MRC Approves Nielsen's Puerto Rico Ratings

Aug 25 2011

Nielsen has received Media Rating Council (MRC) accreditation for its Puerto Rico TV audience measurement service, which was launched in April 2010. More

Slow Growth for WPP Insight Revenue

Aug 24 2011

WPP's Consumer Insight division has reported a meagre 2.3% rise in like-for-like revenue (1.3% actual) for the first half of the year, following slower growth in the US, the UK and Japan in the second quarter. However, pre-tax profits rose 37% to £334.3m. More

Focus Research CEO Sells, Spins Off New Agency

Aug 24 2011

Technology media firm Ziff Davis has acquired some of the assets of online agency Focus Research, while the agency's CEO Scott Albro and a number of employees have remained with Focus.com to spin it off as a separate business. Terms of the deal were not disclosed. More

Itracks Adds Consultancy Wing

Aug 24 2011

Canada-based online data collection specialist itracks has set up a digital insights consultancy headed by Jim Longo and offering new full-service options, including an ad and logo design feedback tool and in-depth social media capabilities. More

Lawsuit Accuses comScore of Privacy Violations

Aug 24 2011

In the US, a lawsuit has been filed against online measurement specialist comScore, claiming it collected personal and confidential data - such as credit card numbers, passwords and Social Security numbers - from consumers' computers without their knowledge. More

Former Adobe Exec Replaces Fong as Lithium CEO

Aug 24 2011

In the US, social media solutions firm Lithium Technologies has appointed former Adobe exec Rob Tarkoff as Chief Executive Officer, replacing co-founder Lyle Fong who has taken on the title of Chief Strategist, while retaining his Board Director role. More

Research Rockstar Rolls Out Diagnosis Tool

Aug 24 2011

In the US, Research Rockstar - which delivers training to buyers and users of market research - has launched SurveyGrader, a self-diagnosis tool to help users assess the strengths and weaknesses of their market research questionnaires. More

Userlytics Adds Demographic Targeting

Aug 24 2011

In the US, usability testing specialist Userlytics has added a new suite of demographic targeting capabilities to its interactive platform, to help clients pitch their marketing campaigns at relevant audiences. More

Chime Research Income Up 20% But Poor Qual Show

Aug 23 2011

UK marcoms group Chime Communications has reported a 20% rise in revenue for the first six months of the year, but has warned that while its quant business maintained a 'good performance', its qual business is unlikely to return to profit until the fourth quarter. More

B2B Launches Benchmarking 'Net Value Score'

Aug 19 2011

Stockport, UK-based market research consultancy B2B International has launched a brand measurement tool called the Net Value Score (NVS). The tool gauges the strength of a company's brand relative to competitors, and identifies where more work is required to improve its perceived value. More

HubSpot Buys Social Media Specialist oneforty

Aug 19 2011

US Internet marketing and analytics specialist HubSpot has acquired social media management platform oneforty. Terms of the deal were not disclosed. More

'Preference Predicting' Patent for Affinnova

Aug 19 2011

Concept testing and forecasting software specialist Affinnova has secured a patent for a system of 'predicting personal preferences', designed by the firm's VP of Analytics Kevin Karty. More

AudienceScience President to Step Down

Aug 19 2011

Jeff Hirsch, the President of behavioral targeting technology firm AudienceScience, is leaving at the end of September to 'pursue smaller entrepreneurial interests' by helping start-up companies get off the ground. More

Former Starcom Research Head Joins Percept Media

Aug 19 2011

In India, Percept Media has appointed former Starcom MediaVest (SMG) exec Srikanth Raman as Chief Planning Officer, responsible for driving consumer research. More

MMA Opens R&D Centre in India

Aug 18 2011

Synovate-owned Marketing Management Analytics (MMA) has opened an operation in Bangalore, India from which it plans to develop advanced predictive and optimization techniques for use with behavioural and attitudinal data. More

Effective Measure to Recruit SA Online Audience Panel

Aug 18 2011

South Africa's Digital Media and Marketing Association (DMMA) is set to launch what it claims will be the country's first online audience measurement panel - part of an initiative to ensure accurate traffic reporting for all the country's digital media platforms. More

New US Service Matches TV Habits and Online Chat

Aug 18 2011

In the US, social media monitoring specialist General Sentiment has launched 'TV Brand Match' - a solution matching the brands and topics people discuss online with the TV programs or networks they watch. More

Confirmit Hires for New Customer Experience Role

Aug 18 2011

Online survey and reporting software company Confirmit has appointed client retention specialist Claire Sporton for the newly created role of Director, Customer Experience Management, based in its London office. More

Dentsu's IgnitionOne Buys Ad Exchange

Aug 17 2011

IgnitionOne - the digital marketing technology arm of Japanese ad giant Dentsu - has bought ad exchange AdJug for an undisclosed sum. The agency says the combination should give clients simplified buying, targeting and measurement of online advertising. More

Crowd DNA Rolls Out Campaign Measurement Tool

Aug 17 2011

In the UK, full service research agency Crowd DNA has launched a new campaign and brand measurement tool called Impact DNA, drawing on its experience from testing more than 75 campaigns. More

Arbitron and Entravision Study Cross-Platform Impact

Aug 17 2011

In the US, ratings giant Arbitron and Spanish-language media firm Entravision Communications Corporation have partnered to test the impact of cross-platform ad campaigns running simultaneously on radio and television. More

TRA Obtains Second Ad Targeting Patent

Aug 17 2011

US media measurement and analytics firm TRA has secured a patent for using anonymous consumer purchase behavior data to target television and other ads. The firm is currently involved in a legal row with WPP over alleged infringement of another patent. More

Fox Man to Lead Accuen's Data and Analytics Arm

Aug 17 2011

In Singapore, former Fox Networks VP Matthew Harty has joined Omnicom Media Group (OMG) to head its real-time data and analytics arm, Accuen. More

Luth Partnership to Probe Respondent Emotions

Aug 17 2011

US-based ethnography specialist Luth Research has partnered with biomedical engineering firm Exmovere, to understand respondents' emotions when they participate in research studies. More

Global Agencies Bounce Back - Honomichl

Aug 16 2011

The world's 25 largest research firms had revenues of $18.8 billion in 2010, up 4.9% on the previous 'dismal' year - a 'very healthy turnaround' according to industry authority Jack Honomichl. However, 'real' revenues were not quite back to their 2008 levels, and some companies continued to shrink. More

Nelems Returns to ActiveGroup as CEO

Aug 16 2011

David Nelems, the founder of market research video streaming specialist ActiveGroup Ventures, has returned to the company as Chief Executive Officer. He left the firm in 2007 following its sale to the MVL Group. More

Former Dubit Directors Set Up Panel Co

Aug 16 2011

In the UK, Robin Hilton and Jonathan Clough - who previously worked at youth research and marketing strategist Dubit - have formed a new online panel firm. ResearchBods offers specialist panels for consumer; online qual; and research among youth, kids and families. More

Connectiva App Tracks Mobile Usage

Aug 16 2011

Software provider Connectiva Systems has launched suite of apps analysing data, content and app consumption across mobile portals and channels. More

Former Hall & Partners Exec Joins Phoenix in UK

Aug 16 2011

Research firm Phoenix Marketing International has appointed former Hall & Partners exec Delphine Duchateau as a Group Director, based in its UK office in Richmond, Surrey. More

Opinionmeter Debuts Online/Offline Survey App

Aug 16 2011

Customer feedback solutions provider Opinionmeter has launched a new survey app for the iOS platform, which automatically detects if no Internet connection is available and stores data locally on the device, and then uploads that data when connectivity resumes. More

Investors' $54m for Buddy

Aug 15 2011

Facebook page management company Buddy Media, which is backed by WPP, has raised another $54m in investment, for use in global expansion. More

Eye Tracking Omnibus Launched

Aug 15 2011

Specialist research firm eyetracker has announced a deal with Royal Mail's Mail Media Centre to create what it calls 'Europe's first omnibus eye tracking research service for the Direct Mail industry'. More

FreshMinds Finds New MD

Aug 15 2011

UK success story FreshMinds has appointed Annette Müller as its new Managing Director, following the departure of Alistair Leathwood, announced last month. More

GfK Continues Strong Growth

Aug 15 2011

GfK has reported sales of EUR 660.1m in sales for the first half of 2011, reflecting 8.0% organic growth year-on-year. Adjusted operating income rose 16.8% (organic 18.0%) to EUR 83.9m. The Group has also announced the acquisition of a 25% stake in US firm MBI. More

Innovation Drives Rapid Growth for Affinnova

Aug 12 2011

Concept testing and forecasting software specialist Affinnova, Inc. has announced sales growth of 44% for the twelve months ending June 2011. More

Nunwood Takes Bigger Offices in Big Apple

Aug 12 2011

Nunwood has relocated its New York operation to larger premises in the heart of Midtown Manhattan, to accommodate 'significant staff growth'. More

UK Office and Hire for Genius

Aug 12 2011

US-based online b2b marketing and targeting firm Genius has opened its first overseas office, in Leeds, UK, and appointed Mark Donkin to lead it as Managing Director. More

AdEffx Launches in Canada

Aug 12 2011

comScore has launched its campaign audience validation tool, AdEffx Campaign Essentials, in Canada. More

Upgrade and $4.3m for Opinionaided

Aug 12 2011

US firm Kurani Interactive has secured another $4.3m in Series A funding for its Opinionaided iPhone market research app and Q&A community; and has released version 3.1 of the iOS app. More

Nuuko Rolls Out Enterprise Analysis Tool

Aug 12 2011

In the US, expert network Nuuko has partnered with business evaluation specialist CSI Diagnostics to roll out the 'Nuuko Enterprise Optimizer' (NEO), a suite of tools designed to enable internal and external stakeholders to offer feedback on an organization's strengths and weaknesses. More

MB and Cymfony Pool Resources for 'Listening' Launch

Aug 11 2011

Sister agencies Millward Brown and Kantar Media Cymfony have launched a suite of online listening tools, which merge the former's brand and communications research with the latter's analysis of social media and online discussion. More

EC to Listen to Echo

Aug 11 2011

Echo Research has been appointed as the lead contractor for the provision of EU-related media analysis for the European Commission (EC). The four year contract is valued between EUR 4 million and EUR 7 million. More

In-Store Specialist BVI Networks Raises $8m

Aug 11 2011

In the US, in-store monitoring specialist BVI Networks has closed an $8m funding round, which it will use to support further development of its analytics technology. More

Arbitron Adds COO Tasks to Creamer's Expanded Role

Aug 11 2011

In the US, radio ratings giant Arbitron has expanded Sean Creamer's role to include that of Chief Operating Officer, overseeing the company's day-to-day operations and growth strategy. More

Snap Surveys Integrates Cint's Direct Sample

Aug 11 2011

UK-based survey software and research solutions firm Snap Surveys has integrated Cint's Direct Sample (CDS) into its offering, giving its clients access to six million panellists worldwide. More

CASRO Issues Draft Social Media Research Guidelines

Aug 10 2011

US-based MR association CASRO has issued draft Social Media Research Guidelines, providing an 'ethical framework' for studies. The guidelines were written in consultation with ESOMAR, with the aim of ensuring uniformity of definitions and practices. More

Viewpoint and Rosslyn Merge under CEO Blears

Aug 10 2011

In the UK, Viewpoint Field Services and Rosslyn Research have merged and been re-branded as Viewpoint Field & Studios under the leadership of Gale Blears, following the departure of former Rosslyn CEO Julian Green. More

Ipsos Observer Debuts 'Listening' Service

Aug 10 2011

In New York, specialist data and delivery business Ipsos Observer is launching 'Social Observer', which integrates its survey management, data collection and delivery services with online social media 'listening'. More

mobileDNA Campaign Tool Launched

Aug 10 2011

In the UK, mobile business and marketing solutions firm 2ergo has launched a campaign tool called mobileDNA, which provides access to a database of 10 million opt-in mobile phone users. More

Quantium Hires former eBay MD for Online Push

Aug 10 2011

In Australia, customer analytics and data strategy consultancy Quantium has hired former eBay MD Simon Smith to launch Quantium Online, focusing on online shopping and eCommerce consulting. More

DemandTec Adds Shopper Insight Services

Aug 10 2011

In the US, DemandTec - which provides consumer demand management software and analytics - has launched three new services, including an embedded shopper insights dashboard which provides forecasts for defined shopper segments. More

Acquity Buys Anova Assets

Aug 9 2011

In the US, brand eCommerce and digital marketing specialist Acquity Group has hired the founders of marketing science-based agency Anova Group, while acquiring their proprietary analytics tools. Terms of the deal were not disclosed. More

Poynter to Lead Vision Critical London

Aug 9 2011

Panel and research technology firm Vision Critical has appointed industry veteran Ray Poynter as Executive Vice President and Managing Director of its London office, responsible for development of the UK business. More

Nielsen Buys Marketing Analytics Inc.

Aug 9 2011

In the US, Nielsen has acquired market response modeling specialist Marketing Analytics Inc., and says the deal will help it to provide FMCG marketers with 'the most complete and timely view of the impact of media and marketing'. Terms of the deal were not disclosed. More

Get Satisfaction Gets $10m

Aug 9 2011

In the US, online community platform Get Satisfaction has raised $10m in Series B funding, which it plans to invest in product innovation, distribution partnerships and the expansion of its service for global use. More

Webtrends Buys Real-Time Analytics Provider Reinvigorate

Aug 8 2011

Webtrends has acquired real-time analytics platform Reinvigorate from investment firm (mt) Media Temple Ventures, in a move which it says will 'round out' its analytics portfolio. Terms of the deal were not disclosed. More

Aegis Econometrics Specialist Launches in APAC

Aug 8 2011

Aegis Media has launched its specialist econometric and research consultancy ævolve in the APAC region, following its growth in the UK over the past ten years. The new arm will be led by former Nielsen exec Adam Hodgson. More

Rentrak Hires Leader for Innovation & Analytics

Aug 8 2011

In the US, multi-screen measurement specialist Rentrak has appointed former Simmons Experian statistician David Algranati as Senior Vice President of Product Innovation and Analytical Solutions. More

Flurry Adds Audience Segmentation to Analytics Tool

Aug 8 2011

US-based mobile app analytics provider Flurry has added advanced audience segmentation and demographics estimates to its free Flurry Analytics service. The upgrade will allow targeting by location, age, gender, app category interests and usage. More

AMI Results Provide Optimism for Rentrak

Aug 5 2011

In the US, multi-screen audience measurement specialist Rentrak has reported a drop in revenues to $22.4m for the first quarter of fiscal 2012 (2011 first quarter: $24.6m), with a 19% decline in its Home Entertainment segment more than cancelling out good growth in its information division. More

Kantar Video Hires Media Veteran McKinley

Aug 5 2011

In the US, Kantar Video has appointed media veteran Arthur McKinley as Vice President, Business Development, to build relationships with agencies and brands around its Videolytics platform. Lyle Freedman also joins the company, as Director, Business Intelligence. More

DC Reforms Physician Payments Law

Aug 5 2011

Following lobbying by US MR association CASRO, the District of Columbia's Board of Pharmacy has agreed to revise its regulations, which previously demanded the disclosure of payments made to physicians in exchange for participating in market research. More

Meltwater Expands Social Media Offer with IceRocket Buy

Aug 5 2011

Norwegian online media intelligence firm Meltwater has acquired US social search engine IceRocket, in a bid to extend its online conversation monitoring and analysis tools. Terms of the deal were not disclosed. More

RPA Launches Smartphone App for Chinese Panellists

Aug 5 2011

Tokyo-based online specialist Research Panel Asia (RPA) has launched a China-focused smartphone app, in a move to build a 'strong access channel' to smartphone users across the country. More

Nielsen to Introduce GRP for Facebook Analysis

Aug 4 2011

Nielsen is planning to launch a service which uses gross ratings points (GRP) for ad campaigns on Facebook and other online platforms, allowing comparison with measures of audience reach for television, print and outdoor advertising. More

Compete Hires Former Crimson Hexagon Chief Exec

Aug 4 2011

In the US, digital measurement specialist Compete - now part of Kantar Media - has appointed former Crimson Hexagon CEO Scott Centurino as Chief Operating Officer, to help manage the firm's growth. More

Empower Buys Data Mining and Analysis Firm MIG

Aug 4 2011

In the US, full-service marketing agency Empower MediaMarketing has acquired data analysis and mining specialist Market Intelligence Group (MIG). Terms of the deal were not disclosed. More

Synovate Merges Analytics Divisions

Aug 4 2011

Synovate has merged its global analytics consulting practice SMA with its Marketing Management Analytics (MMA) division, to provide clients with 'more accurate data and insights' about the behavior and attitudes of consumers. More

Crowdtap and Joanna Seddon Roll Out 'Brand Influence' Metric

Aug 4 2011

In New York, brand influencer network Crowdtap has partnered with former Millward Brown Optimor CEO Joanna Seddon, to introduce a new metric for measuring the impact of marketing programs. More

comScore Buys Ad Analytics Firm

Aug 4 2011

Online measurement firm comScore has agreed to acquire digital advertising analytics company AdXpose for a total of $22m, mainly in stock. comScore has also reported a loss for the second quarter, despite a steep rise in revenue. More

Judge Urges TRA and WPP to Settle Differences

Aug 3 2011

A US judge has ordered media measurement firm TRA and WPP to settle their differences through mediation, following their row over alleged patent infringement. More

Dipsticks Co-founders Step Back

Aug 3 2011

The co-founders of North of England-based Dipsticks Research, John and Fiona Raglan, have announced they are stepping back from the day-to-day management of the business, which will now be run by their former Operations Director Ivor Knox. More

BetterWorks Raises $8m for Perks Platform

Aug 3 2011

In the US, BetterWorks - which has developed a platform for creating, managing and assessing employee perks programs - has raised $8m in a Series A round, which it will use to hire new staff and continue the development of its service. More

Ad Agency Nabs AT&T Media Research Head

Aug 3 2011

In the US, Interpublic-owned ad agency Mullen has hired AT&T's former Executive Director of Media Research and Insights Patrick Acosta, as Director of Performance Analytics. His appointment is part of a move to merge Mullen's data analytics, media mix modeling and brand planning operations. More

QuestBack Buys Globalpark

Aug 2 2011

Norwegian online survey technology firm QuestBack has acquired and will merge with German panel and survey software firm Globalpark. Terms of the deal were not disclosed, but it is expected that the joint company will exceed turnover of EUR 40 million within its first year of operation. More

Youth Research Fraud: Three More Found Guilty

Aug 2 2011

In the US, following last year's imprisonment of Youth Research President Karen Forcade for falsifying data in connection with child safety tests on cigarette lighters, her colleague Joyce Serventi and two of the firm's former contractors have also been convicted. More

Annik Opens in London and Sydney

Aug 2 2011

Indian MR technology and operations company Annik is opening a new office in London, led by former Globalpark manager Alex Happe, and an office in Sydney, Australia headed by former employee Meena Kumari. More

Hulu and Spotify Drop KISSmetrics over Privacy Issue

Aug 2 2011

Online entertainment leaders Hulu and Spotify have stopped using KISSmetrics' analytics services, after it was found that the firm had been using 'ETag' technology to track users, even after they had deleted their cookies. More

Cologne Proves Attractive for Confirmit

Aug 2 2011

Online survey and reporting software company Confirmit has opened its first German office in Cologne, to be led by Business Development Director Dan Starkey. More

BDRC Promotes Four to Boards

Aug 2 2011

London-based BDRC Group has strengthened the Boards of both its agency and consulting business BDRC Continental and its operations business Perspectives Research Services (PRS) with a number of promotions and appointments. More

IBM Consultancy Leader to Take GfK Reins

Aug 1 2011

GfK has named a successor for Professor Dr. Klaus L. Wübbenhorst, who announced his decision to step down as CEO earlier in the year. Matthias Hartmann, 45, is currently Global Head of Strategy and Industries in the consulting division of IBM Global Business Services. More

Speak Asia Execs Arrested

Aug 1 2011

Police in Mumbai, India have reportedly arrested the COO of Singapore-based online survey company Speak Asia, along with three other employees, on charges of defrauding investors of $US 294m. More

Transatlantic First for Rentrak AMI Division

Aug 1 2011

US-based multi-screen specialist Rentrak has signed its first European client for video-on-demand measurement, Spanish digital television operator Digital+. The firm's burgeoning Advanced Media and Information (AMI) division signed the data tracking agreement last week. More

Funds for Targeting Software Firm

Aug 1 2011

US-based customer analysis and targeting provider Segmint Inc. is to expand its business development efforts with the aid of a funding round including $250,000 from investment firm JumpStart Inc. More

Sands Forms Chinese Neuromarketing Partnership

Jul 29 2011

US neuroscience specialist Sands Research Inc (SRI) has partnered with Chinese neuromarketing firm Brain Intelligence Neuro-Consultancy (BI) to provide their services to businesses in China and on a global basis. More

Hearsay Social Bags $18m

Jul 29 2011

US-based social media monitoring company Hearsay Social has raised $18m in new funding, and plans to double its headcount to 80 employees by the end of the year. The firm has so far raised a total of $21m since its launch in February. More

Benchmark Survey for Analytics Professionals

Jul 29 2011

US-based competitive and market intelligence firm Aurora WDC is launching an 'analytical fitness diagnostic survey', to enable competitive intelligence, business analytics and market research professionals to compare their practices with one another annually. More

Gongos Promotes Alioto for Global Methods Role

Jul 29 2011

In the US, qual specialist Gongos Research has promoted Michael Francesco Alioto to the newly created post of Vice President, Global Methodologies, and appointed former Ford Motor researcher Lynn Siluk to replace him as Vice President, Marketing Sciences. More

Contagious Launches Consumer Advocate Platform

Jul 29 2011

In Australia, word-of-mouth (WoM) marketing specialist Contagious Agency has launched a consumer advocate platform, featuring a proprietary Facebook tracking tool. More

Banyan Branch Opens Social Interactive Practice

Jul 29 2011

In the US, social media agency Banyan Branch has launched a new practice, Social Interactive, to complement its existing Research & Analytics, Strategy and Engagement divisions. More

Arbitron Buys Mobile Specialist Zokem

Jul 29 2011

US-based ratings giant Arbitron has acquired Finnish mobile measurement firm Zokem for an initial c.$11.7m in cash, plus up to $12m in future payments depending on performance. More

Boom for Nielsen's 'Buy' Division

Jul 28 2011

Nielsen has reported a 10% rise in revenue to $1.4 billion for the second quarter, the result of a 14% increase in its Buy consumer purchase behavior segment and a 4% increase in its Watch media research arm. More

Luckie & Co. Buys Consumer Analyst Integrative Logic

Jul 28 2011

In the US, marcoms firm Luckie & Company has acquired Integrative Logic (IL), which conducts analysis of consumer buying behavior. Terms of the deal were not disclosed. More

Media Group Buys Panel Recruiter Adperio

Jul 28 2011

In the US, online marketing agency Adperio - which recruits online panelists for a number of international market research agencies - has been acquired by digital ad specialist Matomy Media Group. While terms were not disclosed, the deal could be worth up to $30m. More

MB and Dynamic Logic Track Facebook Fan Impact

Jul 28 2011

Millward Brown's digital practice Dynamic Logic is working with its parent firm to launch FanIndex - a system for measuring the impact of brand pages across social media. More

Crowdtap Raises $7m for Brand Influencer Network

Jul 28 2011

In New York, brand influencer network Crowdtap has secured $7m in Series A funding, which will be used to expand its sales force, scale the engineering team, and fill several other operational and product positions. More

Tealium Launches DIY Site Tagging Tool

Jul 28 2011

US web analytics firm Tealium has rolled out new DIY software which enables users to add, remove or modify web page tags which collect data and drive search engine optimization. More

Acxiom Names New CEO as Revenues Rise

Jul 28 2011

In the US, marketing technology and services giant Acxiom has appointed former Microsoft advertising exec Scott Howe as CEO and President, replacing John Meyer who resigned earlier in the year. Separately, the firm has reported a 6.9% revenue increase to $288.9m. More

Analytics Start-Up Secures Angel Funding

Jul 27 2011

Online behavioral predictive analytics specialist Visual Revenue has secured Series A Seed Funding of $512k, which will be used to fuel product development. More

Zpryme Opens China Insights Practice

Jul 27 2011

US-based agency Zpryme Research & Consulting has opened a China Insights Practice, a market research division focused on the Chinese consumer and business market. More

Havemann to Step Down as e-Rewards Boss

Jul 27 2011

Chris Havemann, President and CEO of e-Rewards, is leaving the business to 'pursue new opportunities', but will remain in his current role until a replacement is selected. It is not yet known what his next career move will be. More

Keynote Revenue Jumps in Third Quarter

Jul 27 2011

US-based Internet and mobile monitoring specialist Keynote Systems has reported 'record revenue' of $26.6m for the third fiscal quarter of 2011, compared with $19.3m in the prior year period. For the past nine months, revenue has increased 18% year-on-year to $75.5m. More

comScore Debuts Social Media ROI Tool

Jul 27 2011

Online audience metrics firm comScore has launched a new social media measurement platform called 'Social Essentials', offering brands help in quantifying social media brand impressions and integrating them into measurement of the marketing mix. More

Ebiquity Revenues Double

Jul 27 2011

UK-based media and marketing analytics firm Ebiquity has reported a 108% increase in total revenue to £44.2m for the year ended 30 April 2011 (2010: £21m). During the period, operating profit doubled to £5.3m (2010: £2.6m). More

Ipsos Agrees to Buy Synovate for £525m

Jul 27 2011

Ipsos has agreed to acquire Synovate for £525m (EUR 595m), creating the world's third largest market research company. The deal is to be funded with cash, new debt financing, and a rights offering to Ipsos shareholders. More

Publicis and WPP to Bid for Aegis?

Jul 26 2011

According to reports in the UK press, Publicis and WPP are both planning to make bids for the remainder of marcoms group Aegis, once it has completed the sale of its market research arm Synovate. More

SymphonyIRI to Build Shopper Insights Tool for Wal-Mart

Jul 26 2011

Retail market intelligence provider SymphonyIRI Group is to work with Wal-Mart to introduce an online shopper insights and collaborative planning platform called 'Customer Advantage'. More

Nielsen to Tap Kantar's STB Data

Jul 26 2011

In the US, Nielsen has signed a multi-year agreement with Kantar Media to access set-top box (STB) data from the latter's DIRECTView audience measurement panel, for use in its local TV audience measures. More

Ingres Promotes for CEO Role

Jul 26 2011

In the US, data analytics specialist Ingres Corporation has promoted Steve Shine to the post of Chief Executive Officer and President, replacing Roger Burkhardt who left the company in December. More

Former Nielsen CFO Joins CoreLogic

Jul 25 2011

Business and financial information specialist CoreLogic has appointed former Nielsen high-flyer Frank D. Martell as its new CFO, effective August 29th. More

Opinium Launches Mobile Survey Platform

Jul 25 2011

Opinium Research has partnered with technology firm Roundpoint, to launch a new mobile research platform, giving access to a panel of respondents. More

Mobile Partnership for Quester and iPinion

Jul 25 2011

US tech-based qual researcher Quester and mobile survey software provider iPinion have integrated their systems to enhance their mobile research offering. More

Arbitron Profits Jump as PPM Intro Costs Tail Off

Jul 22 2011

Arbitron has today announced second quarter results ahead of many analysts' expectations, with revenue up 8.4% year-on-year to $95.7m. With costs up just 1.1%, profits jumped: EBITDA was up 52.5% to $19.7m. More

CASRO and ESOMAR Team Up for Online Standard

Jul 22 2011

MR associations CASRO and ESOMAR are to join forces to develop and implement a standard promoting consistency and transparency in the online sampling process. More

Nielsen and Wal-Mart Back Together Again

Jul 22 2011

Retail giant Wal-Mart Stores Inc. has agreed to resume sharing consumer data from its Walmart and Sam's Club stores with Nielsen, after a ten-year break. More

Senior Hires for Infogroup

Jul 22 2011

Information services giant Infogroup has named digital marketing veteran Michael Iaccarino as its new Chairman; Christian Ward as SVP for Data Strategy, Analytics & Capabilities; and Dana Hayman as VP for Marketing Strategy and Insights. More

Opinionmeter Upgrades Mobile Survey Software

Jul 22 2011

Customer feedback solutions provider Opinionmeter International has upgraded its TouchPoint Mobile survey app for the iPad, iPhone and iPod Touch, adding features for incentives, multiple languages and resuming surveys after interruption, among others. More

Web Survey Products to Benefit from Cvent's $136m

Jul 21 2011

In the US, web-based software developer Cvent has raised $136m, which will be used for 'substantial technology developments', including enhancements to its cloud-based web survey products. More

MRS Seeks Input to Online Privacy Paper

Jul 21 2011

In the UK, the Market Research Society (MRS) is seeking input for a new white paper, 'Online Data Collection and Privacy', which aims to set out legal and ethical parameters in this area and clarify the market research sector's standpoint. More

Simon-Kucher Reports 'Best Ever' First Half

Jul 21 2011

German product, pricing and marketing strategy specialist Simon-Kucher has reported a 20% year-on-year increase in first-half revenue to EUR 58 million. CEO Georg Tacke said it was the best first half-year in the firm's history. More

New Method Explores Behavior via Mind and Body

Jul 21 2011

US market research firm Olson Zaltman Associates (OZA) has patented a new methodology that combines associative techniques with biometrics such as eye tracking and heart rate monitoring, to uncover the hidden motivations that drive human behavior. More

MWW Group Hires O'Reilly as Research Head

Jul 21 2011

In New York, PR giant MWW Group has appointed Doug O'Reilly as Vice President, Director of Insights and Research, to spearhead the growth of its research, insight and listening capabilities. More

EasyInsites Adds Community Features

Jul 21 2011

UK-based custom panel solutions specialist EasyInsites has enhanced its EasyPanel product with the aim of making its panel web sites 'more engaging and community oriented'. To support this effort, the firm has hired web developer Charlie Fairclough. More

Thorington Leaves YouGov to Join GfK Financial

Jul 21 2011

In London, GfK NOP has appointed former YouGov director Neil Thorington as Deputy MD, GfK Financial, with a particular focus on implementing new digital research tools and techniques. More

Polk Appoints Auto Forecasting Leader

Jul 21 2011

Auto research specialist R. L. Polk & Co has appointed Anthony Pratt as Director of Forecasting, Americas, responsible for showcasing, selling and delivering forecasting products, services and business intelligence across the US marketplace. More

Kinesis Introduces Multi-Mode MROC Solution

Jul 15 2011

US-based survey and panel management software firm Kinesis Survey Technologies has introduced a multi-mode market research online community (MROC) service that operates on both mobile and web devices. More

Tobii Launches Consultancy Service

Jul 14 2011

Eye tracking specialist Tobii has launched a service combining technology with 'expert consultation', which it says will give market research firms a new way to offer eye tracking to customers without the need for upfront equipment or specialist staff costs. More

M&C Saatchi Buys Social Media Analyst

Jul 12 2011

In London, global ad firm M&C Saatchi has acquired the remainder of social media agency Human Digital, having taken a 25% share in the firm in March. Terms of this phase of the deal were not disclosed. More

Kadence International Rolls Out Across India

Jul 12 2011

Research consultancy Kadence International has opened 55 fieldwork offices across India, staffed by 225 new permanent members of staff supported by more than 700 telephone and face-to-face interviewers and supervisors. More

Ipsos ASI Launches Digital Practice in New York

Jul 12 2011

Ad research specialist Ipsos ASI has launched a New York-based global practice to help marketers and advertisers better understand the future of digital advertising. The new 'Ipsos ASI Digital' division will be led by former Ipsos Open Thinking Exchange SVP Jim Forrest. More

Synovate Working Party Looks at Non-Verbal Response

Jul 12 2011

In London, Synovate has brought together a team of methodologists to investigate the value of non-verbal response techniques, and apply their findings to custom research projects. More

Eye Square Opens Social Media Unit

Jul 11 2011

German user and brand research specialist Eye Square has opened a Social Media Unit (SMU) at its headquarters in Berlin, from which it will conduct and further develop behaviour-based social media user research platforms. More

Deprez to Leave Yahoo! Maktoob Research

Jul 11 2011

In the United Arab Emirates, Tamara Deprez is to leave her post as Head of online agency Yahoo! Maktoob Research at the end of July. She has not yet decided what her next career move will be. More

Game On for New Agency

Jul 11 2011

In the UK, former Nebu exec Betty Adamou has launched a new consultancy called Research Through Gaming (R.T.G.), which converts surveys into computer research games through which to collect 'Playspondent' feedback and boost response rates. More

Google and Kantar Go Cross-Platform

Jul 11 2011

Google has partnered with Kantar to establish a 3,000-strong opt-in panel which will measure TV and online media consumption in the UK. More

Synovate's Mystery Suitor is Cinema Owner

Jul 11 2011

In the UK, it has been revealed that Doughty Hanson - which owns the Vue cinema chain - is the mystery company interested in buying Aegis' market research arm Synovate. More

LatAm Launch for Dubai's SocialEyez

Jul 8 2011

Dubai-based social media monitoring firm SocialEyez has launched operations in Latin America through a partnership with Global News Group, allowing it to deliver integrated media monitoring solutions to businesses in the region. More

Yahoo! to Target Ads Based on Customer E-mails

Jul 8 2011

Internet giant Yahoo! plans to make changes to its terms and conditions to allow its systems to read and analyse users' e-mails and then send them targeted advertising based on their interests and hobbies. More

Harris to Sub-Let Office Space to Reduce Overheads

Jul 8 2011

Harris Interactive is planning to sub-let excess space in its US premises in Norwalk, Connecticut and Portland, Oregon, as well as in its UK offices in Brentford, Middlesex, in order to reduce costs. More

SSI Names Leadership Team as Acquisition Completes

Jul 8 2011

Survey Sampling International (SSI) and Opinionology have received regulatory approval to merge under the SSI brand. The firm will be led by SSI's Kees de Jong, who will continue his role as CEO, while Opinionology's CEO David Haynes will serve as President and COO. More

Netvibes Upgrades Social Media Dashboards

Jul 8 2011

In the US, the firm behind dashboard intelligence platform Netvibes has added 'adaptive social analytics' to its existing monitoring solution, adding the ability to analyze emerging trends in real time. More

UK MPs Concerned over WPP's Mega-Database

Jul 7 2011

In the UK, a group of 13 MPs have tabled a motion expressing concern about online privacy, with particular reference to WPP's plans to build a database of half a billion Internet users for behavioural ad targeting purposes. More

Leger Marketing Launches Analytics Arm

Jul 7 2011

Canadian agency Leger Marketing has opened a division providing consultancy in advanced statistics and modelling, Leger Analytics. Former Millward Brown CEO Chuck Chakrapani, currently President of Leger Marketing's Toronto office, will lead the unit. More

Research Now Launches Full-Featured Survey App

Jul 7 2011

Research Now, which owns the Valued Opinions panel, has rolled out its 'Valued Opinions Mobile' app in Australia, which it claims is the first smartphone app with full survey functionality. More

Firms Partner for Social Media Insights

Jul 7 2011

In the UK, WPP-owned Grey Advertising has partnered with social media agency Wildfire Word of Mouth (which has rebranded as The Social Partners), to combine social media with offline' influencer' programmes. More

Cello Cuts Headcount after Retail Client Losses

Jul 7 2011

UK insight and marketing group Cello has reported that its research and consulting division has continued to 'show good like-for-like revenue growth' despite the loss of two significant retail research contracts, but has meanwhile made a number of staff redundancies. More

Bluefin Tools Track Social Media Response to TV

Jul 7 2011

In the US, Bluefin Labs has introduced a system of metrics to quantify and contextualise social media response to programs watched on television. More

Usability Software Enhanced

Jul 7 2011

Userlytics has launched an enterprise version of its video-based remote usability testing platform, promising agencies the ability to test their campaigns, applications and online properties with audiences around the world. More

ORC International Sold to Senior Management

Jul 6 2011

Database giant Infogroup has sold off its global market research arm ORC International to a group of the firm's senior managers, backed by Chicago-based private equity firm Lake Capital Management. Terms were not disclosed. More

TRA Counters Kantar RapidView Claim

Jul 6 2011

In the US, media measurement and analytics firm TRA has filed a counterclaim to WPP's recent lawsuit, started over claims that Kantar Media Audiences' RapidView product 'rips off' TRA's Media TRAnalytics solution. More

Knowledge Networks Buys Hispanic Specialist GRA

Jul 6 2011

US-based consumer specialist Knowledge Networks has acquired Garcia Research Associates (GRA), a firm which focuses on measuring the growing influence of Latinos on commerce and society in the US. Terms of the deal were not disclosed. More

Obituary: MRBA Co-founder Jenny Bowen

Jul 6 2011

Jennifer (Jenny) Bowen, co-founder of the MRBA (Market Research Benevolent Association) and a former Chair of the MRS, died suddenly earlier this year at the age of 78. More

Mirza Launches Mobile Fieldwork

Jul 6 2011

In London, Asif Mirza has set up his own firm, Mobile Fieldwork, to offer mobile research and data collection services to market research, marketing, media and PR agencies, as well as end clients. More

Cint Adds Indian Viewer Panel

Jul 6 2011

India's Star TV has added its 75,000-member panel - managed by Indian online research firm Nepa - to Cint's Panel Exchange (CPX). More

comScore Secures $50m Credit Line

Jul 5 2011

Online audience measurement specialist comScore has signed a $50m 'revolving credit' deal with the Bank of America, which it plans to use for working capital and general corporate purposes. More

Partners Push Facial Analysis System

Jul 5 2011

In Switzerland, facial imaging specialist nViso has partnered with Gordon & McCallum - a consultancy offering specialist services to the market research industry - to accelerate the industry's take-up of its emotional response assessment technology. More

Netscribes Opens Gurgaon Facility

Jul 5 2011

Research and content outsourcing firm Netscribes has opened a 100-seat centre in Gurgaon, India, which will act as a hub for the company's global clients, primarily in the areas of research, analytics and content solutions. More

Lightspeed Promotes Kelly for Leadership Role

Jul 5 2011

Lightspeed Research has promoted Frank Kelly to the post of Senior Vice President, Operations, in charge of client and panel operations in the company's Americas region. More

Higher Price for Synovate?

Jul 4 2011

Aegis may be offered up to £600m for Synovate by an as-yet unidentified bidder, according to reports: considerably more than the rumoured value of the current 'exclusive' Ipsos bid, c.£520m. More

ICO Gets Bitter Taste of Cookie Opt-In Effect

Jul 4 2011

The Information Commissioners Office (ICO) has experienced a 90% fall in recorded traffic to its web site, following its implementation of the new EU Directive obliging all companies to seek informed up-front consent from visitors to the site for using cookies. More

IRI Co-founder Gerry Eskin Dies

Jul 4 2011

Gerald Eskin, a co-founder of Information Resources Inc. (IRI) died last week aged 76 after complications from heart surgery, in Iowa, USA. More

TNS Appoints its First Creative Director

Jul 4 2011

TNS has hired Martin Lambie-Nairn as Creative Director, a new position with a remit to improve the look and feel of the company's deliverables and work with local and global management to develop their creative capabilities. More

TNS Strikes Digital Ad Measurement Deal

Jul 4 2011

TNS has announced a European partnership with digital ad measurement specialist Alenty, to deliver a solution assessing the business impact of display ads. Initially available France, Germany, Spain and the UK, the service should roll out to more countries soon. More

Latin American Launch for New comScore Service

Jul 4 2011

comScore has introduced its Digital Analytix service in Latin America, offering 'in-depth forensic research on site-level activity'. More

Phorm Reports $27.9m Operating Loss

Jul 1 2011

Behavioral advertising company Phorm yesterday reported an operating loss of $27.9m for the year ended December 2010. The company reported zero revenue for the period but says this will change in the current financial year. More

Russian Launch for Video Metrix

Jul 1 2011

comScore has launch its Video Metrix online video measurement service in Russia, and released initial results for viewing in May. More

Cint Partnerships Add to Student Sample Options

Jul 1 2011

Panel exchange operator Cint has announced new partnerships with operators of student panels, the UK's National Union of Students (NUS) and Student Beans, and Irish student panel W5. More

AURA Presents First Awards

Jul 1 2011

AURA, the UK association of research clients, presented its first ever awards this week, at its Summer Party at London's Hurlingham Club. More

B2B Promotes Two to Board

Jul 1 2011

Stockport, UK-based researcher B2B International has promoted Julia Cupman and Oliver Truman to its Board of Directors. Cupman leads the firm's North American strategy and operations, while Truman takes over as the Head of IT and Technology. More

GfK Chooses Two-Pronged Approach

Jun 30 2011

GfK is to restructure its business following a major review, and from next January will operate through two new divisions, 'Consumer Choices' and 'Customer Experiences', under the new tagline: 'Own the Future'. More

Compete Moves to Europe with London Launch

Jun 30 2011

Kantar Media has announced the European launch of its online behavioural measurement firm Compete, with the opening of a new office in London. More

BARB to Roll Out Web TV Measure

Jun 30 2011

UK television measurement body BARB (Broadcasters' Audience Research Board) is to roll out a viewing meter which promises measurement of TV viewed via a PC or laptop. More

Quantcast Hires Google's Duggal to Drive Development

Jun 30 2011

US web metrics firm Quantcast has appointed former Google product manager Jag Duggal as Vice President, Product Management. More

IAB Opens Innovation and Learning Lab

Jun 30 2011

In the US, the Interactive Advertising Bureau (IAB) has opened the IAB Ad Lab, an 'online community center' above its New York office, where it says members can create new ad formats, build brands online and debate and anticipate the future of mobile advertising. More

SeeVolution Gets Funds for Web Usability Tool

Jun 30 2011

Real-time web usability testing firm SeeVolution has closed a $530k round of angel financing, which it will use to develop new services, launch expanded service suites, and grow its sales and marketing function. More

Nielsen Hires Greater China Head

Jun 29 2011

Yan Xuan has been appointed as President of Nielsen Greater China, reporting to CEO David Calhoun and with a seat on the Nielsen Executive Council (NEC). More

Lightspeed Grows Hong Kong Offer

Jun 29 2011

Online panel specialist Lightspeed Research has expanded its Hong Kong presence with the appointment of Paul Wong as SVP, Business Development and a move to new offices in the city's Quarry Bay area. More

Aegis Confirms Talks with Ipsos are 'Exclusive'

Jun 29 2011

The Board of Aegis Group has confirmed that its talks with Ipsos about the possible sale of Synovate are 'exclusive', following a report in the UK press that it had received an expression of interest from private equity group Cinven. More

UK Office to Kick-Start uSamp's European Expansion

Jun 29 2011

Online sample provider uSamp has opened an office in London, to be led by former Greenfield/Ciao director Gaelle Normand. More

Kantar Video Hires Chief of Staff and Finance Director

Jun 29 2011

In the US, Kantar Video has promoted digital media strategist and entrepreneur Andrew Chang to the role of Chief of Staff. The firm has also transferred Brian Schorr from sister WPP agency CommonHealth to the post of Director of Finance. More

Viralheat Raises $4.25m for Analytics Platform

Jun 29 2011

In the US, social media analytics specialist Viralheat has secured $4.25m in a Series A funding, which will be used to expand its engineering team and to create new analytics and engagement products and services. More

Socialblaze Analytics Assets Acquired

Jun 29 2011

US agency MartinJay Digital has acquired the intellectual assets of Socialblaze, a Los Angeles-based developer of social media intelligence and analytics applications. Terms of the deal were not disclosed. More

Kantar Ditches Promedius for TrueSample

Jun 28 2011

Kantar is to roll out MarketTools' TrueSample quality solution across its network, following the breakdown of the Promedius Group, the not-for-profit quality consortium it launched with GfK and Ipsos less than a year ago. More

UKOM Plans Major Review of Audience Contract

Jun 28 2011

UKOM, the cross-industry organisation set up to oversee the measurement of online audiences, is to begin a major review of its main audience contract next month, allowing time to consider 'major changes' before the end of the contract - currently with Nielsen - in December 2012. More

ESOMAR Warns Members about The Research Express

Jun 28 2011

Global research association ESOMAR has issued a warning to its members about an online research firm called The Research Express, following complaints about the firm's sub-standard levels of service and its refusal to return deposits. More

Millward Brown Names Global HR Head

Jun 28 2011

In the US, Millward Brown has appointed Susan Steele as Global Chief Human Resources Officer, responsible for leading the firm's human resources and talent strategy worldwide. More

Partners Offer Simultaneous Group Translation

Jun 28 2011

Language Connect - a specialist in market research language services - and online qual platform provider VisionsLive have partnered to provide a simultaneous interpreting and moderating service for international online qual groups. More

$12m for Customer Feedback Tech Firm

Jun 28 2011

In the US, online customer satisfaction survey software provider Allegiance has closed a $12m round of Series B funding, which it will use to accelerate the development of new products and services and to expand its sales and marketing efforts. More

WPP Mega-Database to Drive New Targeting Firm

Jun 27 2011

WPP has entered the ad targeting fray with the launch of Xaxis, a new firm which links the group's ad-buying technologies with a proprietary database containing what it describes as the 'world's largest pool of audience profiles'. More

Ipsos MediaCT and Zokem Link for smartphone App

Jun 27 2011

In the UK, Ipsos MediaCT has partnered with Finnish mobile measurement firm Zokem to launch the M3 solution; a new app that combines the collection of smartphone and tablet usage data combined with event-based survey polls. More

Mancx Raises Cash for Info Exchange Platform

Jun 27 2011

Stockholm-based information exchange platform Mancx.com has completed a Series B funding round, bringing the total amount received since its launch in April to $1.1m. The new funds will be used to further develop the platform and drive an 'aggressive marketing push'. More

ChoiceStream Debuts Individual Intent Predictor

Jun 27 2011

US-based online marketing firm ChoiceStream has launched an audience targeting platform called CRUNCH, which uses proprietary intent data to predict how individuals will react to brand messages. More

Funds for Analytics Firm Nathean

Jun 27 2011

Irish analytics firm Nathean Technologies has received EUR 800k in funding, and says it plans to hire up to ten new employees, double exports, and increase revenues by at least 50% this year. More

Former Bates 141 Chairman Joins Numsight

Jun 27 2011

Jeffrey Yu, former Chairman of Asian marcoms agency Bates 141, has joined brand-focused consumer data analytics consultancy Numsight, with a remit to develop the firm's market in China and prepare for its expansion in Shanghai. More

Kadence Expands London CATI Unit

Jun 27 2011

Research firm Kadence International has increased the size of the CATI facility at its London HQ from 50 to 75 stations. More

Court Overturns Physician Data Ban Law

Jun 24 2011

In the US, the Supreme Court has overturned a Vermont law which banned the use of physician prescription information for marketing purposes. The reform had been driven by IMS Health, SDI, Source Healthcare Analytics and a US pharma research association. More

Forum Launched for Co-Creationists

Jun 24 2011

In New York, a group of executives has formed The Co-Creation Forum, an industry initiative to promote best practice among co-creation practitioners and communities. More

Analytics Acquisition Vehicle Formed

Jun 24 2011

A group of private equity firms has formed a holding company called Whitefield, tasked with acquiring a global network of analytics-driven marketing solutions companies. More

RAJAR Extends Ipsos MORI Contract

Jun 24 2011

RAJAR, the UK's radio audience research body, has extended its audience measurement contract with Ipsos MORI through to 2014. The agency has conducted the programme since RAJAR was founded in 1992. More

Equity Group Cinven Makes Synovate Enquiry

Jun 24 2011

According to a report in the UK press, marcoms group Aegis has received an expression of interest in its market research arm Synovate from private equity group Cinven. More

MB and Kantar Launch 'Tuneaway' Study

Jun 24 2011

WPP companies Millward Brown and Kantar Media are to measure the relative impact of creative and of media placement in causing TV viewers to change channel or otherwise tune away from watching an ad. More

comScore Unveils 'All Device' Measurement Tool

Jun 23 2011

Online measurement specialist comScore has introduced a new service called 'Device Essential', for measuring digital traffic from 'all devices' - including computers, mobile phones, tables, music players, e-readers and gaming devices. More

Baidu Takes 29% Stake in Online Ratings Firm Leftbrain

Jun 23 2011

Chinese search engine Baidu has reportedly acquired a 29% stake in online ratings specialist Leftbrain Technologies for 3.1 million Yuan ($464k). More

Usabilla Closes $1m Funding for Web Testing Tool

Jun 23 2011

Amsterdam-based online usability testing firm Usabilla has closed a $1m (EUR 750k) funding round. In addition to international expansion, the firm will use the money to scale its technology and ensure compatibility with platforms such as mobile, tablets and television. More

Inuvo Raises $2.7m to Expand Targeting Platform

Jun 23 2011

In the US, Inuvo - which provides online ad services backed by data and analytics - has sold $2.7m of its stock and warrants, with the funds earmarked for further development of its platform and web properties. More

Affinity Adds Digital Measure to American Magazine Study

Jun 23 2011

In New York, media measurement specialist Affinity has expanded its 'American Magazine Study' (AMS) to include those viewing via a host of digital platforms including web sites and mobile apps. More

Omniture Revenue Jumps

Jun 23 2011

Software giant Adobe has reported 'record revenue' of $115.9m for its Omniture web analytics division for the second quarter of fiscal year 2011, ended June 3, compared with $91.9m for the prior year period. More

COI to be Scrapped and Not Replaced

Jun 23 2011

In the UK, the government has confirmed it will scrap the 65-year-old Central Office of Information (COI), and in the meantime has cut its annual marketing and advertising budget by nearly 70% to £170m. More

Nielsen Unveils New Product Innovation Approach

Jun 22 2011

Nielsen has launched a new approach to helping companies with their product innovation strategies, which it claims will increase the likelihood of new products succeeding to 75%. More

Gupta Seeks to Overturn 'Irresponsibility' Claims

Jun 22 2011

Vin Gupta - the founder of ORC-parent Infogroup - has asked a Delaware-based judge to dismiss claims from former shareholders that he was in breach of his duties during the firm's $468m sale to private equity group CCMP Capital Advisors last year. More

Revenue Fall for Creston Insight Division

Jun 21 2011

UK-based Creston has reported a 7.5% decline in its Insight Division revenue to £14.8m for the year ended 31 March 2011 from £16m last year, while headline profit before interest and tax dropped from £4.9m to £4.1m. However, other divisions helped the group as a whole to grow. More

Behavioral Targeting Firm OwnerIQ Raises $7m

Jun 21 2011

In the US, online behavioral targeting firm OwnerIQ has raised $7m in a new round of funding, which it will use to expand its proprietary data solutions and enhance its media-buying platform. More

Former Harris CEO to Receive $900k Severance

Jun 21 2011

Harris Interactive's former President and CEO Kimberly Till is to receive a $900k severance payment, while former CFO Pavan Bhalla gets $127k. More

Greene Leaves NPD to Head Nielsen's Durables Arm

Jun 21 2011

Peter Greene has left consumer and retail specialist The NPD Group after nearly 20 years, to join Nielsen's Segmentation and Local Market Analytics division in a newly created role, SVP Durables Strategies. More

WorldOne Opens in Switzerland

Jun 21 2011

Healthcare data collection agency WorldOne has opened an office in Bern, Switzerland - its twelfth location worldwide. The firm has also promoted Corinne Dulles to lead the new operation as Managing Director. More

McCann Launches Marketing Sciences Practice

Jun 20 2011

Marketing services network McCann Worldgroup has hired Marc Schwartz as Global Director of Performance Analytics and moved Laura Simpson from London to become Global IQ Director, heading up a new NYC-based Marketing Sciences practice. More

IBM Claims Social Media 'First'

Jun 20 2011

IBM has announced an expansion of its social media business services including 'Connections', which it claims is 'the industry's first social networking platform that provides organisations with the ability to track and monitor social data in real-time'. More

YouGovSiraj Opens Pakistan Panel

Jun 20 2011

Dubai-based YouGov Siraj has announced the launch of a proprietary, research-only online panel in Pakistan. More

Nielsen and MyWebGrocer Develop Shopping Metric

Jun 20 2011

In the US, Nielsen has formed an alliance with grocery media network and software firm MyWebGrocer, to develop what it says is the 'First Comprehensive View of US Online Supermarket Purchases.' More

Splash Media Launches Community Health Check

Jun 20 2011

In Dallas, TX, social media marketing company Splash Media has announced the release of 'SplashCube', a social media management tool for small to medium-sized businesses. More

Kadence Opens Mumbai Office

Jun 20 2011

Kadence International has opened a full service office in Mumbai, headed up by Executive Director Rohit Churamani - and plans another shortly for Chennai. More

Meltwater Adds Engagement Tool

Jun 20 2011

In the US, The Meltwater Group has launched a new tool combining its existing social media monitoring and analysis capabilities with social media CRM and business offerings from recently acquired JitterJam. More

Former Compete CTO Sells Web Analytics Venture

Jun 17 2011

Web analytics firm Performable, founded by former Compete CTO David Cancel, has been sold to marketing software platform provider HubSpot for an undisclosed amount. More

Product Similarities Strain Relations for WPP and TRA

Jun 17 2011

Marcoms giant WPP has filed a lawsuit against media measurement and analytics firm TRA, reportedly over claims by the latter that its Media TRAnalytics tool has been 'ripped off' by WPP subsidiary Kantar Media Audiences. More

Thomson Reuters Seeks Healthcare Analytics Sale

Jun 17 2011

Information giant Thomson Reuters is planning to sell its Healthcare business, which provides data, analytics and performance benchmarking services to companies, government agencies and healthcare professionals. More

MMA Forms Mobile Analytics Committee

Jun 17 2011

In New York, the MMA (Mobile Marketing Association) has formed a Mobile Analytics Committee, tasked with defining standards and measurement methodologies that govern the practice of mobile analytics. More

DG Buys Cross-Platform Specialist MediaMind

Jun 17 2011

In the US, digital media services firm DG is to acquire digital ad platform MediaMind Technologies, which recently gained accreditation from the Media Rating Council (MRC) for its 'Unique Impressions and Average Frequency' metrics. The deal is valued at c.$517m. More

McCarron Replaces McCrary as Cint's MD NA

Jun 17 2011

Panel and sample specialist Cint has promoted Terence McCarron to the role of Managing Director of North America, following the departure of Michael McCrary after just a year in the post. McCarron was previously SVP of North American Sales. More

Partners Link Online and Off-line Media Habits

Jun 17 2011

Online measurement specialist comScore and magazine ratings provider GfK MRI have partnered to develop a new product linking Americans' online media habits with print readership and other media consumption data. More

UK MR Industry Turning Corner

Jun 16 2011

The UK market research industry all but halted the decline in its revenues in 2010, according to research carried out by the MRS (Market Research Society). Following a fall of 4.7% the previous year, revenues eased off just 0.2% in 2010 to £2.06 billion. More

Nasdaq Warns Harris Again

Jun 16 2011

In the US, the Nasdaq Stock Market has given Harris Interactive another notice of a possible delisting, following a drop in its share price below $1. This news follows last week's shake-up in the firm's leadership, and the departure of Chief Finance Officer Pavan Bhalla. More

Lyris Takes Majority Stake in Cogent Online

Jun 16 2011

US-based online market specialist Lyris has acquired a majority stake in Sydney, Australia-based Cogent Online, which offers e-mail direct marketing, cost-per-response advertising, market research and behavioural analysis, and marketing technologies. Terms were not disclosed. More

Experian Data Added to Kantar DIRECTView Offer

Jun 16 2011

Data and analytics giant Experian Marketing Services has partnered with Kantar Media to provide clients with analysis of their audiences by household attributes such as income levels. More

Affinnova Adds Offices in Germany and France

Jun 16 2011

US-based product innovation technology firm Affinnova is opening offices in France and Germany, adding to its existing European presence in the UK and Switzerland. In addition, it has hired former Nielsen and Ipsos exec Jerome Simulin to lead its extended European operations. More

Former Yahoo! MD Joins Web Analytics Firm AdInsight

Jun 16 2011

Former Yahoo! Europe VP Stephen Taylor has become Chairman of Manchester, UK-based call tracking and web analytics firm AdInsight. More

Mindshare Names Analytics Leader

Jun 16 2011

Mindshare has appointed Richard Lawrence to the new post of Leader, Business Science & Marketing Analytics for North America. More

US Research Bounces Back - Honomichl

Jun 15 2011

After two years of revenue declines, income from the purchase of marketing, advertising and public opinion research services in the US was up 4.7% from 2009 to 2010, according to industry authority Jack Honomichl's 38th annual report. More

Email Campaign Specialist Buys smartFOCUS

Jun 15 2011

Marketing and customer intelligence software provider smartFOCUS has been acquired by online campaign manager Emailvision, in a deal reported to be valued at £25.3m in cash. More

SPA Future Thinking Unveils Sponsorship Suite

Jun 15 2011

UK-based SPA Future Thinking has introduced three tools to help brands and broadcasters measure the impact of sponsorship, product placement and multimedia campaigns. More

Hall to Lead New Ninah Office in Aus

Jun 15 2011

ZenithOptimedia has opened an Australian office for its global marketing effectiveness agency Ninah Consulting, and recruited former Synovate Aztec director Bryan Hall to lead the business. More

Promise Hires Leader for Communities Unit

Jun 15 2011

London-based co-creation agency Promise Group has appointed former FreshMinds Head of Consumer Research Phil Burgess as Consultancy Director for its Promise Communities division. More

Philippines Firm Buys BI Specialist

Jun 14 2011

Business and competitive intelligence specialist Fuld & Company has been acquired by the Phinma Group, a Philippines-based service business whose offer includes business process outsourcing. Terms of the deal were not disclosed. More

MarketShare Hires Former GroupM Leader

Jun 14 2011

Marketing analytics provider MarketShare has appointed former GroupM Business Science CEO Steve Simpson as EVP of Global Accounts and Strategic Growth, based in London. More

Motista Rolls Out 'Consumer Connection' Tool

Jun 14 2011

In the US, online research start-up Motista has launched a new version of its 'Motista Consumer Connection Environment', through which marketers can study the emotional and rational connections that motivate consumers to buy or advocate a brand. More

Partners Offer Specialist BI and Data Mining

Jun 14 2011

In the US, Business Intelligence (BI) company Blumberg Advisory Group and data mining company The Predictive Analytics Shop have announced a partnership to offer consultancy in BI and data mining to the reverse logistics and aftermarket services industry. More

Sorrell Earmarks £200m for Acquisitions

Jun 13 2011

WPP Chief Exec Sir Martin Sorrell has suggested that the group may double the amount available for acquisitions this year, as it looks to invest in new media and emerging markets and take advantage of better conditions in the ad industry. More

Analytics Firm Mu Sigma Raises $25m

Jun 13 2011

US-based decision science and analytic services provider Mu Sigma has received $25m in Series C financing, from VC firm Sequoia Capital. More

Bank Counts on Google

Jun 13 2011

The Bank of England has revealed in an article in its latest 'Quarterly Bulletin' that it is using Google 'Insights for Search' to gather information on the state of the British economy. More

Measurement Wing Keeps Rentrak on Track

Jun 13 2011

Multi-screen media measurement firm Rentrak has announced financial results for its fiscal fourth quarter and full year ended March 31st. As with the previous quarter, the figures show rapid growth in its AMI (Advanced Media and Information) division against a decline in its Home Entertainment division. More

WPP and Publicis Deny Aegis Interest

Jun 13 2011

French-based ad group Publicis has dismissed speculation that it might be considering a bid for Synovate, and reports suggest that WPP is also an unlikely rival for front-runner Ipsos. More

Firminger to Lead European Activity of Flurry

Jun 13 2011

US-based mobile app analytics provider Flurry has launched in Europe with the appointment of former Amazon/Yahoo! exec Richard Firminger as European MD. More

Webtrends and ShopIgniter in Social Media Insight 'First'

Jun 13 2011

In the US, eCommerce software company ShopIgniter and analytic solutions company Webtrends have announced a partnership to offer what they say is the industry's 'first enterprise-grade social commerce analytics solution.' More

Ebiquity Buys Majority Stake in Russian Media Patner JUMC

Jun 10 2011

UK-based media and marketing analytics firm Ebiquity has acquired a 50.1% stake in its Russian media practice partner, The Joined Up Media Company (JUMC), in a deal worth up to £1.2m. More

YouGov to Buy Remaining Stake in YouGovStone

Jun 9 2011

In the UK, online research specialist YouGov has issued a number of new shares as part payment for the acquisition of the remaining 49% of YouGovStone, the opinion leader panels joint venture it established in 2007 with networking guru Carole Stone. More

Foresee Files to Protect Clients from Patent Claims

Jun 9 2011

In the US, customer satisfaction measurement firm ForeSee Results has filed a 'proactive declaratory' lawsuit against patent licensing company Lodsys on behalf of several of its clients, who Lodsys claims are infringing its patents. More

Communispace Hires MD for Europe

Jun 9 2011

US-based online research community builder Communispace has appointed Sally O'Rourke as Managing Director of Europe. More

Firefish Hires Ten

Jun 9 2011

London-based consumer research agency Firefish has appointed ten new members of staff - including three execs from Rosenblatt Research - bringing the total number of employees to 48. More

ORC Rolls Out SME Employee Survey Solution

Jun 9 2011

In the UK, employee research specialist ORC International has launched a new product called 'engage', which provides small and mid-sized organizations with access to a range of customisable tools for employee engagement studies, including surveys of leavers and joiners. More

Aegis Buy Boosts iProspect Social Media Offer

Jun 8 2011

Hot on the heels of the news that Aegis is in talks with Ipsos about the sale of its market research arm Synovate, the group's digital arm iProspect has acquired social media intelligence specialist ICUC Moderation Services (ICUC) in Canada. Terms of the deal were not disclosed. More

ADmantX Raises $2.8m for Cookie-less Targeting

Jun 8 2011

ADmantX - a semantic technology firm which offers cookie-free tracking - has completed a $2.8m round of growth funding, which it will use to expand its sales and marketing teams. More

EmSense and Fifth Dimension Link for Shopper Analysis

Jun 8 2011

Neuromarketing firm EmSense has partnered with store-based shopper research specialist Fifth Dimension, to measure shoppers' emotional and cognitive engagement when making buying decisions. More

Raydar Debuts AsiaPac Mobile Panels

Jun 8 2011

Raydar Research - which was recently founded by former Pulse Group COO Kym Wong - has launched new mobile panels in Indonesia, the Philippines and Singapore. More

Specialist Employee Satisfaction Tool Launched

Jun 8 2011

In the US, PinPoint Research Corporation has launched an employee engagement tool to provide credit union managers with a standardized approach to conducting staff satisfaction surveys and gauging branch performance. More

Google Boosts Analytics Offer with PostRank Buy

Jun 7 2011

Search giant Google has acquired PostRank, a specialist in measuring engagement in social media. Terms of the deal were not disclosed. More

BrainJuicer Hires Wicklin to Lead in Southern USA

Jun 7 2011

UK-based online research specialist BrainJuicer has appointed Matte Wicklin to oversee its activities in the American south and southeast regions. More

ICM Direct Appoints Online Research Leader

Jun 7 2011

In the UK, Creston-owned ICM Direct has appointed former Research Now panel specialist Pat McCarthy as Head of its online research division. More

US Partners Link Media Buying and Purchase Behavior

Jun 7 2011

US media measurement specialist TRA and ad agency platform MediaBank have signed a deal to enable the latter's ad agency and media buying clients to match TV planning directly to actual purchase data. More

Marklein to Lead WCG Analytics Group

Jun 7 2011

In the US, marcoms agency WCG has appointed former Weber Shandwick exec Tim Marklein to direct its Analytics group, which provides digital and social analytics based on a mix of software, services and communications expertise. More

Adform Launches Tailored Re-Targeting Solution

Jun 7 2011

European digital marketing agency Adform has launched a 'new generation' of banner advertisements, whose messages can be tailored to the individual user's specific interests. More

Former Google Analytics Leader Joins Visible Measures

Jun 7 2011

US video specialist Visible Measures has appointed former Head of Google Analytics Sales / Enterprise Paul Botto as General Manager of its analytics and measurement businesses. More

comScore Launches Mobile Measure in Canada

Jun 6 2011

Digital metrics company comScore has introduced its syndicated mobile measurement service MobiLens in Canada. The service reports on mobile consumers' demographics and behaviours, along with the attributes and capabilities of their devices. More

RAJAR Adds Online and CAPI Options

Jun 6 2011

UK measurement body RAJAR has added an online self-completion diary and Computer Assisted Personal Interviewing (CAPI) to its range of data collection methods for radio audience rating. The new approaches will be rolled out from next month. More

Marked Improvement for InterVu

Jun 6 2011

Webcam-enabled focus group provider FocusVision has released a new version of its InterVu software, which includes a new project management portal and a marking feature allowing clients to time-stamp key moments in a group. More

Paradigm App Offers Location-Specific Surveys

Jun 6 2011

Port Washington, NY-based Paradigm Sample has introduced a smartphone app through which panelists can be sent tailored surveys and information based on their current location. More

Lightspeed Launches Custom Panels and Communities Offer

Jun 6 2011

Lightspeed Research has unveiled a new custom panels and communities offering, Lightspeed Engage, which promises to give clients 'access to relevant consumer insights wherever, whenever and however they need them.' More

Ipsos in Talks to Buy Synovate

Jun 6 2011

The Board of Aegis Group has confirmed that it is in talks with Ipsos about the possible sale of its market research arm Synovate. Analysts suggest a price of around £500m and the combination would create the world's fourth largest research agency. More

Harris Uses Social Media to 'Validate' Qual Research

Jun 3 2011

Harris Interactive has integrated its permission-based access to Facebook users into its qual research methods to launch a product called QualLife, designed to validate clients' marketing or product development efforts. More

TV Campaign to Recruit Hispanic Panelists

Jun 3 2011

In the US, Hispanic full-service agency Offerwise has launched QueOpinas.com, a web-based panel and survey sampling service with panellists recruited through Spanish language TV commercials. More

Confirmit Gets Set for Frankfurt Opening

Jun 3 2011

Online survey and reporting software company Confirmit is to open a subsidiary in Frankfurt, Germany in August, from which it will serve local businesses. More

BigReach Unveils New Qual/Quant Insight Approach

Jun 3 2011

In Canada, marketing services firm BigReach Learning has launched a solution combining panel surveys and one-on-one video interviews to deliver consumer insights, under the brand of FACESofCHANGE. More

SSI and Opinionology Merge

Jun 2 2011

Survey Sampling International (SSI) and US-based data collection specialist Opinionology are to merge to create a new company which will operate under the SSI brand. More

Millennial Media Buys Mobile Audience Specialist Condaptive

Jun 2 2011

In the US, mobile advertising and data company Millennial Media has acquired Condaptive, a start-up technology firm which helps developers build mobile audiences by analyzing location and other data. Financial terms of the deal were not disclosed. More

New Tracker for Online Ads in Mexico

Jun 2 2011

US-based Media Economics Group - which provides competitive intelligence on magazine and online advertising targeted at the Hispanic and African-American markets - has launched a service covering online ad activity in Mexico. More

Research Now Ramps Up Teams in Aus and NYC

Jun 2 2011

Online sampling and data collection firm Research Now has relocated Emel Mohammadally from London to Sydney to lead its Client Development team in Australia, while appointing James Burrows as Senior Vice President of Client Development in New York. More

Mirametrix Rolls Out Lightweight Eye Tracker

Jun 2 2011

In Canada, Mirametrix Research has launched a new eye tracker, which it says is a more portable, lightweight version of its previous model. More

Dub Opens First US Office in LA

Jun 2 2011

London-based online research software and services provider Dub has opened its first US office in Los Angeles, to support existing clients in the North and South American markets. More

ABI Research Acquires 'Teardown' Specialist Market Eye 1

Jun 1 2011

US tech specialist ABI Research has acquired Market Eye 1, an agency which offers 'teardown' analysis of mobile handsets segmented by manufacturer. Terms of the deal were not disclosed. More

Voxco Launches Acuity4 Social

Jun 1 2011

Canadian research software firm Voxco has launched Acuity4 Social, a social media monitoring and insights platform which includes sentiment analytics tools and reporting capabilities. More

Hitwise Rolls Out Internet Measurement in China

Jun 1 2011

Online competitive intelligence provider Experian Hitwise has rolled out its Internet measurement service in China, where it will report on more than a million web sites over 130 industries across the country's major search engines. More

Mixpanel Gets $1.25m to Fund Recruitment Drive

Jun 1 2011

US-based web site analytics specialist Mixpanel has raised $1.25m from new investors, and plans to use the money to hire more engineers. More

Former Maritz Exec to Lead Sales at Decipher

Jun 1 2011

US-based research technology firm Decipher has appointed former Maritz exec Mitch Danklef as Senior Vice President of Client Development, charged with generating domestic business. More

Edwards to Lead Synovate's Global Mobile Roll Out

May 31 2011

Synovate has announced the global launch of mobile research capabilities including SMS / text and mobile online surveys, as well as app development. Thomas Edwards has been promoted to lead the initiative. More

Ipsos Debuts Documentary-Style Video Reports

May 31 2011

In the US, qual and innovation specialist Ipsos Understanding UnLtd (IUU) has launched QualTV, a new report filmed in the style of a documentary reality show. More

New Tool Probes Doctors' Emotional Choices

May 31 2011

Brand and comms research specialist Hall & Partners Health has launched a brand engagement measurement model called Engager Rx, to measure physician engagement with prescription brands. More

Product Launch and Rebrand at Chime

May 27 2011

The Research & Engagement Division of UK-based marcoms group Chime has announced the launch of the Trust Accelerator, a new tool which allows businesses to identify their trust ratings. The division is also rebranding as CIE. More

Nielsen Confirms NeuroFocus Buy

May 27 2011

After a week of silence from all the involved parties, Nielsen announced yesterday that it had acquired 100% of brain research specialist NeuroFocus Inc., and confirmed that founder and Chief Executive Officer Dr. A.K. Pradeep will continue to lead it. More

Asian 'Panel' Firm Denies Crisis

May 27 2011

Speak Asia, a company recruiting respondents for paid participation in market research projects, has defended itself today against allegations in the online press that its bank accounts have been frozen and that it is under investigation by the Indian Ministry of Corporate Affairs. More

VoC Platform Adds Verbatim-based Alerts

May 27 2011

Voice-of-the-customer (VoC) software solutions firm ResponseTek has released a new version of its on-demand Customer Experience Management (CEM) platform. More

GfK and nurago Link Fixed, Mobile Browsing

May 26 2011

GfK has partnered with its part-owned usability research specialist nurago to launch 'Connected Life.dx', a tool tying in browsing and consumer purchasing behaviour across fixed and mobile platforms. More

Experian Debuts Customer 'Cloning' for SMEs

May 26 2011

Database and marketing services giant Experian has launched a new service offering small businesses the chance to 'clone' their existing customers, identifying hot prospects by analysing the key characteristics of those already on the books. More

Quantcast Link Gives Research Now New Dimension

May 26 2011

Research Now has this week launched an online campaign measurement product, ADimension, which combines its global opinion panels with Quantcast's measurement tech to create what the firm calls 'a superior, sustainable, permission-based measurement methodology' for campaign evaluation. More

tracx Launches Social Media Analysis Software

May 26 2011

Tel Aviv-based tracx has announced a new social media module named SMMS which adds analytics and segmentation to the company's existing planning and distribution package. More

Nielsen Wins Australian Online Currency Contract

May 25 2011

Nielsen has won IAB Australia's contract to supply the country's online audience measurement currency, following an eight-month tender process. More

BuzzLogic Raises $7.8m

May 25 2011

In San Francisco, digital media and brand metrics company BuzzLogic has secured $7.8m in third round investments. The money is earmarked for expansion plans which include acquisitions, increasing its product offering and doubling the sales force. More

QSR Strengthens Overseas Offices

May 25 2011

Australian-based qual software developer QSR International has hired leaders for its operations in the Americas and Europe. Rob Calcagni becomes General Manager, Americas and Chris Astle General Manager, EMEA. More

Games Analyst hires COO

May 25 2011

In the UK GamesAnalytics, data mining and game monetization specialist, has appointed Mark Robinson as Chief Operating Officer. More

ISBA Debuts Mobile and Digital Measurement Guides

May 25 2011

UK ad association the ISBA has launched two best practice guides for digital advertisers, one covering mobile marketing and the other the setting of smart objectives and KPIs for brands. More

AdRadar Brings New Options for Digital Ad Assessment

May 24 2011

Millward Brown's digital insights division Dynamic Logic has announced the launch of AdRadar, a platform pulling in data from clients' own systems and a range of third party panels and databases to create new ways of measuring digital ad exposure. More

Upgrade and European Opening for Clarabridge

May 24 2011

Text analytics specialist Clarabridge has released a new version of its 'Tower' software, and formally opened its EMEA headquarters in West London. More

Crimson Hexagon Gets $5m in Series B Funds

May 24 2011

In the USA, social media intelligence firm Crimson Hexagon has announced an investment of $5m from Charles F Dolan, the founder and Chairman of the telecoms and media company Cablevision Systems Corporation. More

POPAI Lines Up Multi-Mode Shopper Study

May 24 2011

In the US, Point-of-Purchase Advertising International (POPAI), a not-for-profit trade association for retail marketers, has launched a multi-mode Shopper Engagement Study which will use neuroscience, eye-tracking and shopper interviews to investigate the power and speed of action of in-store marketing. More

DJS Research Triples Turnover in Two Years

May 23 2011

In the north of England, MR agency DJS Research Ltd has reported annual turnover of around £1.5m, another rapid rise after exceptional results the previous year. The company has added eight new members of staff so far in 2011 and recently announced two promotions. More

Experian 'Seeks Analytics Acquisitions in India'

May 23 2011

Global information company Experian is said to be looking for possible acquisitions in India, in sectors including web analytics, knowledge process outsourcing, business information and digital marketing. More

Alterian Results Confirm Forecasts

May 23 2011

Following two warnings last month Alterian, the analytical software company, has published figures today for the full year to the end of March. The numbers confirm a swing into the red with revenue declining slightly despite rising costs. More

Research Now Appoints CTO

May 23 2011

Research Now has hired Kevin Murphy in the role of Chief Technology Officer (CTO). He brings nearly 30 years of experience in the IT industry, most recently from ecommerce and payment solutions provider First Data Corporation where he was SVP of Retail and Alliance Services Product Delivery. More

Senior Appointments for Promise

May 23 2011

In London, co-creation agency Promise has appointed two new Executive Directors, Richard Bowden-Doyle and Ed Herten, to work with the company both in the UK and the US. More

Nielsen 'to Acquire NeuroFocus'

May 20 2011

Nielsen has agreed to acquire the remainder of neuromarketing firm NeuroFocus, to fend off a bid from marcoms giant WPP, according to a report in MediaDailyNews. More

Harris Debuts Multi-Platform Mobile Research Solution

May 20 2011

In the US, Harris Interactive has partnered with mobile commerce services firm Sybase to launch mobile research capabilities which work across each of the three primary mobile platforms. More

Site Intelligence Raises $7m in Equity Funding

May 20 2011

Online customer behaviour specialist Site Intelligence has raised $7m in funding, which it will use to support plans for global expansion. More

Nielsen Promotes Darolles to MD of Taiwan

May 20 2011

Nielsen has promoted Emilie Darolles to the role of Managing Director of its operations in Taiwan. More

PeekYou Unveils 'Digital Footprint' Tool

May 20 2011

In the US, search technology firm PeekYou has launched 'Social Analytics API', a tool which identifies and maps the 'digital footprint' of individual web authors and contributors; and structures, categorizes and analyzes public content for the firm's social listening and analytics partners. More

Online Ad Bodies IAB Europe and EIAA Merge

May 19 2011

Online ad bodies the Interactive Advertising Bureau (IAB) Europe and the European Interactive Advertising Association (EIAA) have merged to form a single European trade association combining their membership, research efforts and expertise. More

Nielsen to Scrap Hispanic Local TV Panels

May 19 2011

From November, Nielsen will produce all US local ratings for Hispanic TV programming using the same ratings panels used for English language stations. More

In4mation Insights Hires Wisniewski to Lead Analytics

May 19 2011

In the US, MR and analytics provider In4mation Insights has appointed Nielsen veteran Ken Wisniewski to lead its new Analytical Consulting Practice. More

Research Now Launches First in Mobile Series

May 19 2011

Online sampling and panels specialist Research Now has introduced a new smartphone app, billed as the first in a series of mobile data collection capabilities to be launched this year. More

Tobii Unveils Mobile Eye Tracking 'First'

May 19 2011

Eye tracking specialist Tobii Technology has launched a new testing solution, which it claims is the first to be specifically designed for usability studies on mobile devices and mobile applications. More

Egg Strategy Looks 'Over The Shoulder' of Mobile Users

May 19 2011

US-based full-service marketing consultancy Egg Strategy has introduced a tool offering what it calls 'digital ethnography' - analysing real-time consumer behaviour, emotions and opinion from data gathered from their iPhones and Android devices. More

HonestInsite.com Offers New Panels from Old

May 19 2011

US panel and technology provider The Sample Network has launched the HonestInsite.com, a proprietary technology platform to help researchers convert their offline panels and databases into online communities. More

Arbitron Reveals 'Project Leapfrog' Goals

May 18 2011

In the US, radio ratings giant Arbitron has revealed further details of its 'Project Leapfrog' approach, which will replace its existing seven-day paper-based diary service with a web and mobile-based data collection system. More

Ipsos Moves to Rockefeller Center

May 18 2011

Ipsos has moved its New York HQ from Broadway to the Time-Life Building in Avenue of the Americas, occupying the entire 15th floor of the 48-story building. More

VoxGen Gets Grant for Speech Technology Tools

May 18 2011

Speech technology specialist VoxGen has been awarded a grant from Germany's Federal Ministry of Economics and Technology, to develop tools and processes to help clients design and manage cross-channel customer service strategies. More

Globalpark Adds Facebook Recruitment to EFS

May 18 2011

Panel and survey software firm Globalpark has released the latest version of its Enterprise Feedback Suite (EFS), which enables market researchers to recruit and gather customer feedback directly in Facebook. More

Visible Measures Promotes for Chief Analytics Role

May 18 2011

US video analytics specialist Visible Measures has promoted Seraj Bharwani to the role of Chief Analytics Officer, overseeing the mining of the firm's patented platform and 'Viral Reach Database' of online video advertising. More

uma Raises Funds for Semantic Media Monitoring Tool

May 18 2011

In Austria, semantic web technology firm uma has closed a EUR 800,000 ($1.1m) funding round, which it says will help it move 'more aggressively' into the digital signage and display market. More

Alterian Social Media Tool to Track Greek Chat

May 18 2011

UK-based analytics software company Alterian has upgraded its social media monitoring tool SM2, by adding the ability to track conversation sentiment in Greek. More

WPP Takes $5m Stake in Analytics Provider nPario

May 17 2011

WPP Digital has bought a $5m minority stake in US data analytics firm nPario, a move which it says will boost its plans to integrate online and offline data from its Kantar and Media Innovation Group units. More

Google and Digitas to Study Mobile Usage Trends

May 17 2011

Google has partnered with Publicis-owned brand agency Digitas to deliver mobile marketing insights and usage research data. The partnership aims to aim to inform clients' investment strategies, forecast trends and drive increased adoption of mobile-optimized web sites. More

GfK Enjoys 8% Organic Growth in First Quarter

May 16 2011

GfK has reported a strong first quarter in its 2011 financial year, with consolidated sales up 10.4% to EUR 310.2 million and organic growth of 8.0%. More

Kantar Strikes Global Video Streaming Deal

May 16 2011

Kantar has today announced a partnership with online facilities company ActiveGroup Ventures, giving the research giant worldwide access to facility based research via video streaming. More

Former Client Trovato Joins BrainJuicer

May 16 2011

In London, market research agency BrainJuicer has appointed Federico Trovato, former Head of Consumer and Market Intelligence at Philips - as Chief Client Satisfaction Officer. He will also join the Executive Management Team and will start in August. More

Senior Promotions Boost US Team at Added Value

May 16 2011

Brand and marketing insight consultancy Added Value has announced four senior promotions, consisting of two newly created Offer Development roles and two moves from Europe to the US. More

NPD Group Opens Ops Centre in Ireland

May 16 2011

Consumer and retail tracking provider The NPD Group has opened a new facility in Athlone, Ireland, for development as a Global IT/Operations Centre. Over the next three years, the firm plans to add another 80 employees to the twenty already based there. More

Polk Rolls Out Auto-Buyer Loyalty Portal

May 16 2011

In the US, automotive research specialist Polk has launched a web-based Loyalty Analytics Tool giving clients access to its suite of US automotive loyalty information through a secure online portal. More

Cross-Tab Adds New Mumbai Office

May 16 2011

Research services provider Cross-Tab has announced the launch of a new 300 seat office in Goregaon, in the western suburbs of Mumbai. More

comScore Signs 3-Year Czech Measurement Deal

May 13 2011

The Czech Association for Internet Advertising (SPIR) has awarded comScore a three-year contract to supply the official common currency for online and mobile media audience measurement in the country, replacing the current provider, the Gemius and Mediaresearch partnership. More

Facebook and Gaming Analyst Acquired by WebMediaBrands

May 13 2011

US online media firm WebMediaBrands has acquired Inside Network, which provides market research, analysis and news about Facebook, social gaming and mobile apps. Terms include $7.5m in cash and c.4.2 million of the buyer's shares. More

Set-top Box Specialist Simulmedia Raises $9.25m

May 13 2011

In the US, TV ad targeting platform Simulmedia has raised $9.25m in new funding, which it will use for additional product development and to recruit new staff for its sales team. More

Buddy Media Buys Social Analytics Firm Spinback

May 13 2011

WPP-backed Facebook page management company Buddy Media has acquired Spinback, a New York-based firm that provides social media sharing and analytics tools. Terms of the deal were not disclosed. More

Claritics Gets $1.5m to Grow Analytics Offer

May 13 2011

In the US, social media intelligence company Claritics has received $1.5m in Series A financing, which it will use to further develop its suite of SaaS analytics applications and to fund sales and operations growth. More

ChatLab Launches New Platform and Business Model

May 13 2011

US-based social media marketing specialist ChatLab has launched 'The Nucleus', a platform which automates tasks including data mining, analytics, reporting and influencer targeting. More

Capgemini Expands Business Info Arm with BICG Buy

May 12 2011

Global tech consulting and outsourcing giant Capgemini has acquired the US-based business intelligence firm BI Consulting Group (BICG). Terms of the cash deal were not disclosed. More

Nielsen Promotes Fan to Lead 'Watch' in Hong Kong

May 12 2011

Nielsen has promoted former Microsoft exec Celia Fan to lead its 'Watch' media research division in Hong Kong. More

Aegis Buy Adds Web Analytics Expertise

May 12 2011

Synovate parent Aegis has acquired Qualitè Search Marketing, an agency based in Norway which specialises in search engine marketing and advertising, web analytics and social media. Terms of the deal were not disclosed. More

Askia Appoints Leader for New German Office

May 12 2011

European market research software firm Askia has opened a new office in Mannheim, Germany, where it has appointed former Voxco director Dietmar Dzierzawa as Managing Director. More

nqual Debuts 'Rich Focus' Tool for Group Translation

May 12 2011

London-based online qualitative agency nqual has launched Rich Focus, a tool which provides real-time translation of focus group discussions. More

Targeting Specialist Scott Knoll to Lead AdSafe

May 12 2011

In the US, AdSafe Media - which provides a rating and verification standard for the online advertising industry - has appointed audience targeting and measurement specialist Scott Knoll as Chief Executive Officer. More

Kinesis Adds London Support Team

May 12 2011

US-based survey and panel management software firm Kinesis Survey Technologies has expanded its London office with the addition of customer and technical support functions for clients based in Europe; and appointed Paolo Marini to head them up. More

e-Rewards Buys Conversition Strategies

May 11 2011

e-Rewards, the parent of online panel firm Research Now, has acquired social media market research agency Conversition Strategies, just two years after its launch by former Ipsos and NPD executives Jean Davis and Tessie Ting. Terms of the deal were not disclosed. More

Deloitte Buys Business Analytics Firm Oco

May 11 2011

In the US, Deloitte Analytics - the business intelligence arm of professional services firm Deloitte - has acquired business analytics SaaS provider Oco Inc. Financial terms of the deal were not disclosed. More

Photon Revenues Down Again

May 11 2011

Australian research and marcoms group Photon - which owns agencies The Leading Edge and Jigsaw Strategic Research - has reported a 6% decline in revenue to $AUD 289.4m for the 10 months to April 2011, compared with last year's 4% drop. More

AudienceScience Promotes Pullen to CEO Role

May 11 2011

In the US, behavioral targeting and data management firm AudienceScience has promoted its former COO Jeff Pullen to the post of Chief Executive Officer, to focus in part on mergers and acquisitions. More

Trufflenet Appoints Former Harris Director as UK MD

May 11 2011

In the UK, social media tracking firm Trufflenet has appointed former Harris Interactive exec Ed Chatham as Managing Director. Chatham will work to grow the firm by developing partnerships with marcoms agencies and expansion into other markets. More

Salama Takes TNS Reins from Ros

May 10 2011

Kantar Chairman and CEO Eric Salama has taken on the additional role of CEO of TNS from Pedro Ros, who now becomes TNS non-executive Chairman. Ros replaces Jamie Hall, who will leave the business 'as planned' at some point in 2011. More

ABC Rolls Out App Traffic Metrics

May 10 2011

In the UK, media measurement standards body the ABC has launched a new set of metrics to measure and evaluate online app activity. More

Affectiva Keeps Watch on Consumer Emotions

May 10 2011

US technology firm Affectiva has converted its Q Sensor wearable biosensor into a wristwatch, which measures the physical components of emotions including excitement, stress, fear, engagement, boredom and relaxation. More

Seven Senior Appointments Prepare TLE for Expansion

May 10 2011

In Australia, Photon-owned insights and strategy consultancy The Leading Edge (TLE) has created three new senior roles as part of the expansion of its global network; moved Tim Riches to the role of MD of its Sydney office; and announced three further senior hires. More

YouTube Founders Buy Social Media Analyst

May 9 2011

YouTube Founders Chad Hurley and Steve Chen are to acquire social media analytics firm Tap11 for an undisclosed sum. Tap11 will augment another recently announced acquisition, social bookmarking service Delicious, as part of the pair's new company, Avos. More

Former Reagan Advisor Joins Nunwood

May 9 2011

Nunwood has appointed Alan Bergstrom as its new Head of Brand & Comms Strategy, dividing his time between Madison, Wisconsin and New York. More

Ugam Tool to Help Surveys Get Rich Quick

May 9 2011

Ugam Research Solutions will this week launch EnRAPTURE, a tool for creating 'visually stimulating and engaging online surveys' within Confirmit. More

Partners Offer Personalized Online Video Ads

May 9 2011

Ad optimization specialist TidalTV has partnered with real-time video technology provider Eyeview to develop a targeted online video ad solution. More

Former SensoMetrics Researcher Forms New Agency

May 6 2011

Mark Stevens, formerly Research Director at Australian agency SensoMetrics, has set up his own sensory research agency, Sensory Insights, based in New South Wales. More

Domino's Joins Dots with Behavioural Economics

May 6 2011

In the UK, take-away brand Domino's Pizza is the first to use Arena Media's newly launched 'Architect' tool, which uses the principles of behavioural economics to identify the social, cognitive and emotional factors behind individual purchasing decisions. More

Barns to Replace Thomas at Nielsen

May 6 2011

Dave Thomas, President Global Media Client Services at Nielsen, is to leave the firm after 22 years. His replacement will be Mitch Barns, currently President of Nielsen Greater China. More

FCC Finally Calls Off Arbitron Investigation

May 5 2011

In the US, the Federal Communications Commission (FCC) has called off its three-year investigation into Arbitron's Portable People Meter (PPM) device, and claims that it undercounted minority listeners. More

BuzzLabs Sold to Ad Network CityGrid

May 5 2011

In the US, advertising network CityGrid Media has acquired social media monitoring and sentiment analysis platform BuzzLabs. Terms of the deal were not disclosed. More

BrainJuicers Sell Shares as Investors Pile In

May 5 2011

BrainJuicer CEO John Kearon has sold 700,000 company shares and CFO James Geddes 75,000, in response to 'institutional demand' from investors wanting to take a stake in the company. More

Nielsen Names Rao as Greater China MD

May 5 2011

Nielsen has promoted Karthik Rao to the position of Managing Director of its Greater China region, based in its Shanghai office. More

Intelligence Bank Hires Pepper for US Expansion

May 5 2011

Australian knowledge management company Intelligence Bank has opened an office in New York City, where it has appointed former Experian Hitwise exec Keith Pepper as General Manager. More

Two More Senior Promotions for Rentrak

May 5 2011

US-based multi-screen audience measurement firm Rentrak has promoted Michael Vinson to Senior Vice President of Statistical Sciences and Analytics, and Gordon Jones to the post of VP of its OnDemand Essentials service. More

New Socio-Economic Classification System for India

May 4 2011

India's Market Research Society (MRSI) has partnered with the country's MRUC (Media Research Users Council) to launch a new socio-economic classification system, reflecting changes in consumer attitudes and economic outlook over the past three decades. More

TAM Ireland Hires RSMB to Audit Nielsen Data

May 4 2011

TV ratings body TAM Ireland has brought in RSMB TV Research to carry out an independent audit on recent audience figures, following complaints about those supplied by Nielsen. More

Nielsen Catalina and 4INFO Link for Mobile Ad Measure

May 4 2011

US joint venture company Nielsen Catalina Solutions has partnered with mobile advertising network 4INFO, to help CPG brands measure the impact of ad campaigns aired on mobile devices. More

Sample Marketplace Launched

May 4 2011

Investment firm Robaco International has launched an online sample marketplace called ex-sample.com, through which panel providers can bid to win projects from market research agencies. More

Tan to Drive FocusVision in AsiaPac

May 4 2011

FocusVision - which provides online video transmission and analysis for qual market research - has appointed former Research Now Client Development Manager Baxter Tan to spearhead its growing Asia Pacific business. More

SPA Future Thinking Rolls Out Sales Forecaster

May 4 2011

UK-based full service agency SPA Future Thinking has launched Apollonius, a new sales forecasting model that combines research data, category data and marketing information to predict pre-launch sales values and volumes for a product's first two years on-shelf. More

Harris Brings Back Angrisani as Revenues Fall Again

May 3 2011

In the US, Harris Interactive has brought back its former Chief Operating Officer Al Angrisani to advise it on turnaround strategy, following a 9% revenue drop in quarterly revenue. More

Ugam Plans Rapid Growth in Indian Workforce

May 3 2011

MR outsourcing firm Ugam is planning to increase its workforce in India by 30% in the next year, with the majority of new hires at its operation at Saravanampatty, in Coimbatore in Southern India. More

comScore's Soaring Revenue Matched by Expenses

May 3 2011

Online measurement firm comScore has reported a huge increase in revenue for the first quarter - up 47% to $53.0m versus the previous year - but has turned a small profit into a small loss as a result of a rise in expenses. More

Invoke Raises $3.8m

May 3 2011

US-based online qual specialist Invoke Solutions has raised $3.8m in a new round of funding led by a group of existing investors. More

Ipsos Hires Product Development Head

May 3 2011

In Canada, Ipsos has appointed Mike Rodenburgh as Vice President of Product Development for its research innovation center, the Open Thinking Exchange. More

Firms Link for Video Sentiment Tracking

May 3 2011

In the US, Kantar Video has partnered with semantic web service OpenAmplify to enable marketers to track online and mobile video ads and content, while analyzing the social discussion around specific client video during and after its airing. More

WPP's Consumer Insight Arm Grows 3.4% in Q1

Apr 28 2011

Consumer insight revenues at WPP have risen 3.4% on a constant currency basis, to £552.8m in the first quarter of 2011, compared with £542.5m in the prior year period. More

Users Sue Apple Over Location Tracking Claims

Apr 28 2011

US iPhone and iPad users Vikram Ajjampur and William Devito are suing Apple, following allegations which broke last week stating that the firm tracks users' locations through their mobile devices. More

Revenue Up for Nielsen, but IPO Costs Lead to Loss

Apr 28 2011

Nielsen has seen an 8.9% increase in revenue to $1.3bn for the first quarter of 2011. Net income rose from $16m to $64m but the firm reported a $181m loss in Q1 due to $206m costs relating to its recent initial public offering (IPO). More

Customer Experience Association Formed

Apr 28 2011

In the US, former Forrester Research exec Bruce Temkin and loyalty specialist Jeanne Bliss have formed the Customer Experience Professionals Association (CXPA); a non-profit body promoting understanding of the discipline. More

SSI Hires former Research Now MD for Aus

Apr 28 2011

In Australia, Survey Sampling International (SSI) has appointed former Research Now MD Jason Buchanan as Managing Director of its Asia-Pacific (APAC) region. He replaces Rene Bos who has decided to return to Europe. More

Web Personalization Tool Extended

Apr 28 2011

Israeli web analytics firm Personyze has launched a software-as-a-service (SaaS) solution providing advanced segmentation and personalization tools, as well as integration with Facebook. More

Ipsos Reports 6.2% Organic Revenue Growth

Apr 27 2011

Ipsos has reported first quarter 2011 revenues up 9.8% to EUR 260.1m, from EUR 236.9m in the prior year period - equivalent to 6.2% organic growth. More

FocusVision Launches Mobile MR Video Streaming

Apr 27 2011

FocusVision - which provides online video transmission and analysis for qual market research - has launched a new service which delivers live video streaming to mobile devices such as iPads and iPhones. More

Global Subscription Option for 'Glimpses'

Apr 27 2011

London-based social and consumer trend forecasting firm the Trajectory Partnership has expanded its Glimpses online insight resource with the addition of a subscription service including trends across twenty countries. More

Decipher Moves Fresno HQ and Plans Expansion

Apr 27 2011

US-based research technology firm Decipher has moved to new headquarters in an 18,000 square foot building in Northeast Fresno, which once housed the HQ of Gottschalks department store. More

Social Media Analyst Buzzilla Raises $1m

Apr 27 2011

Israeli start-up Buzzilla, which offers social media monitoring and analysis, has completed a first round of funding totalling $1m. The money will be used to improve its content analysis scanning technology and expand into international markets. More

Annik Promotes Former Greenfield Online CEO

Apr 27 2011

MR tech and operations company Annik Technology Services has promoted former Greenfield Online CEO Rudy Nadilo to the post of Senior Vice President, Global Business Development. More

Kantar's Kingsland Joins MetrixLab to Head UK NPD

Apr 27 2011

Netherlands-based online market research agency MetrixLab has appointed former Kantar Worldpanel director Chris Kingsland to lead its NPD & Innovations division in the UK. More

Arbitron Prospers in Q1

Apr 26 2011

Radio ratings giant Arbitron has seen first quarter 2011 net revenue rise 5.2% to $100.9m, from $95.9m in the prior year period, while net income rose 18.2% to $16.2m. More

SurveyMonkey Buys Wufoo Online Forms Tool

Apr 26 2011

DIY survey tool developer SurveyMonkey has acquired Infinity Box, the makers of the Wufoo web application, which is used for creating online forms. Sources value the cash and stock deal at $35m. More

WFA Seeks Direct Consumer Feedback

Apr 26 2011

The World Federation of Advertisers (WFA) is building an online hub to encourage direct feedback from consumers about their perception of online advertising; an approach it suggests will provide more effective insight by cutting out the middle man, traditional market research. More

Alliance Data Buys Aspen Marketing Services

Apr 26 2011

US-based loyalty solutions firm Alliance Data Systems Corporation has acquired Aspen Marketing Services, a specialist in digital and advanced analytics. Terms were not disclosed. More

comScore Targets All-Media Measurement

Apr 26 2011

Online measurement firm comScore has released the beta version of its Media Metrix Total Universe report, which it claims provides audience measurement for 100% of a site's traffic across a full range of devices and media platforms - including mobile phones and tablets. More

Advaith Hires Sheldrake to Lead New UK Office

Apr 26 2011

Indian data collection firm Advaith has opened an office in the UK, where it has appointed former Pulse Group exec Jonathan Sheldrake as Sales Director for Europe. More

Scarborough and Geoscape in Hispanic Link

Apr 26 2011

In the US, Scarborough Research has partnered with multicultural consumer intelligence provider Geoscape to offer in-depth information about Hispanic consumers' buying power, brand loyalty and media preferences. More

SPA Future Thinking Buys The Munro Group

Apr 21 2011

UK-based full service agency SPA Future Thinking has acquired the Munro Group, the parent of research agencies FDS International, Maven Research, M-Lab, and 3000ft Strategic Insight. Terms of the deal were not disclosed. More

MRC Accredits Arbitron's TAPSCAN Web

Apr 21 2011

In the US, the Media Rating Council (MRC) has granted accreditation to Arbitron's TAPSCAN Web, which provides radio ad buyers and sellers with an 'all-in-one' solution with audience data alongside electronic ordering, invoicing and scheduling. More

Russian Firm Opens in Finland and Canada

Apr 21 2011

Moscow-based Online Market Intelligence (OMI), which provides online fieldwork in Russia, Ukraine, Kazakhstan, Belarus and the Baltic states, has opened offices in Finland and Canada, with expansion in mind. More

US Lift-Off Boosts Nunwood Q1 Growth

Apr 21 2011

Insights agency Nunwood has reported an 18% rise in first quarter revenue to £2.8m, compared like-for-like with sales in the prior year period. More

Unilever Sells Final Stake in BrainJuicer

Apr 21 2011

Unilever has sold its remaining 13.5% stake in online research specialist BrainJuicer, offloading c.1.68m BrainJuicer shares for £2.35 each, and raising around £3.9m in the process. More

Swedish Eye Tracker MRC Hires for US Push

Apr 21 2011

Swedish eye tracking solutions firm MRC international has appointed former Neurofocus SVP Jeff Bander as SVP of Client Services, to head the firm's newly opened New York City office. More

Former Journalist Hired for Digital Think Tank Launch

Apr 21 2011

In the US, marcoms network MDC Partners has hired journalist Ash Bennington as Director of Strategic Technology and Innovation. Bennington will oversee the launch of MDC Ideas, an internal think tank dedicated to identifying new solutions in social media, digital and business analytics. More

Martini and NetSeer Link to Target Affluent Consumers

Apr 21 2011

In New York, digital media platform provider Martini Media has partnered with web technology firm NetSeer to provide a service targeting ads to affluent individuals based on their intent. More

'Respect for Research' Declining Says Report

Apr 20 2011

The number of researchers who feel that research is less valued than it was five years ago has risen sharply, according to the latest wave of the GreenBook Research Industry Trends Report. More

Yankee Launches Data Visualization Platform

Apr 20 2011

US technology research firm Yankee Group has launched an online data visualization platform, giving clients access to market intelligence, corporate strategy, marketing and product management data on the mobile and connectivity industries. More

MarketVision Launches Video Feedback Tool

Apr 20 2011

Cincinnati-based MarketVision Research has launched a monthly video feedback tool, through which it will engage with people from all regions of the US about current events and topics. More

Symphony Buys ImpactRx

Apr 19 2011

In the US, private equity firm Symphony Technology Group (STG) - the parent of retail market intelligence giant SymphonyIRI - has acquired a majority interest in physician panel provider ImpactRx. Financial terms of the transaction were not disclosed. More

Wal-Mart Buys Social Media Analyst Kosmix

Apr 19 2011

US retail giant Wal-Mart Stores has acquired Kosmix, a technology firm which searches and analyzes social media connections in real-time to deliver customised feedback to users. Terms were not disclosed. More

ORC Launches Complex Data Division

Apr 19 2011

In the UK, Infogroup-owned ORC International has launched a new Data Solutions group, which will help clients handle large amounts of complex research and administrative data. More

GfK to Integrate NetBase Social Media Analysis

Apr 19 2011

GfK Custom Research North America has partnered with social media insight and analysis firm NetBase to provide an enhanced online conversation tracking and sentiment analysis service to GfK's clients. More

Toluna Hires to Boost Quality and Innovation

Apr 18 2011

Online panel and survey tech firm Toluna has announced two senior hires: John Bremer joins as Chief Research Officer (CRO) and Peter Shafer as Senior Vice President, Enterprise Solutions. More

Senior Promotions for Rentrak

Apr 18 2011

US-based multi-screen audience measurement firm Rentrak Corporation has added the role of Corporate President to the duties of Cathy Hetzel, already President of its Advanced Media and Information (AMI) division; and has promoted Ron Giambra from EVP to President of Theatrical Worldwide. More

Novi Adds Off-line Data Collection Option

Apr 18 2011

Survey software provider Novi Systems has released an off-line data collection module for its flagship Novi Survey software package. More

EmSense Launches 'In-Home' Neuroscience Panel

Apr 15 2011

US neuromarketing firm EmSense has launched what it describes as the world's first 'in-home' research panel employing neuroscience technology, using its EmBand headset device to measure positive/negative emotional response and cognitive engagement. More

Scandinavian Launch for Converseon

Apr 15 2011

US-based social media consultancy Converseon has expanded to the Nordic region with the opening of an office in Copenhagen, serving clients across Denmark, Sweden, Norway, Finland and Iceland. More

Experian and Turn Link for Digital Ad Measurement

Apr 15 2011

In the US, data and analytics provider Experian Marketing Services has partnered with digital ad platform Turn to help advertisers plan, measure and manage their campaigns. More

ISBA Rolls Out MR Commissioning Guides

Apr 15 2011

In the UK, advertising body ISBA has launched a series of best practice guides for procurement personnel working across various industries, to help them with the commissioning of market research agencies. More

KSS Adds Segment-Based Modeling to PriceStrat

Apr 15 2011

In the US, price modeling and customer insight firm KSS Retail has updated its PriceStrat solution to include modeling and optimization features based on customer segments. More

CSA Buys Directpanel to Strengthen Online Offer

Apr 14 2011

In France, research agency CSA has acquired Paris-based Directpanel, which provides access to 50,000 online respondents through its online panel management and survey platform. Terms of the deal were not disclosed. More

MarketShare Raises $32m from Bono's Investment Firm

Apr 14 2011

In the US, cross-media analytics firm MarketShare has closed a $32m 'follow-on' investment from Elevation Partners, whose MD and co-founder is U2 front man Bono. More

iPerceptions Revenue Up, Operating Loss Down

Apr 14 2011

Canadian Voice-of-Customer (VoC) analytics specialist iPerceptions has reported a 7% rise in Q4 revenue to $1.29m, and a 69% drop in operating loss to $163k. More

Intellitracker Becomes Cognesia as Strategy Shifts

Apr 14 2011

In the UK, online analytics and visitor behaviour specialist Intellitracker has changed its name to Cognesia, reflecting a shift in focus towards behavioural targeting. More

NFL Extends Co-Creation Methodology for CPG Marketers

Apr 14 2011

In the US, food and beverage product innovation specialist The National Food Lab (NFL) has extended its 'Rapid Design Process' co-creation offer to marketers of consumer packaged goods. More

New Tool Helps Consumers and Researchers Connect

Apr 14 2011

In the US, eCGlobalPanel - the technology and panel arm of social media agency eCMetrics - has launched a new social media research platform that allows consumers to set their profiles and connect with other users according to their consumption experiences and areas of interest. More

Alterian Shares Plummet after Second Warning

Apr 13 2011

Shares in UK-based analytics software company Alterian have plunged by more than a third, after the firm issued its second profits warning in just over a week. More

New Penton Division to Tap Database of 5 Million

Apr 13 2011

In New York, B2B comms agency Penton Media has launched Penton Marketing Services; a division which will use the company's proprietary database of more than five million businesspeople to access an audience willing to participate in market research studies. More

uSamp and AYTM Partner

Apr 13 2011

Online sample provider uSamp and DIY online research firm Ask Your Target Market (AYTM) have partnered to make uSamp's panel of more than 1.7 million US survey respondents available to AYTM clients. More

High Court Approves Toluna Sale

Apr 13 2011

The High Court of Justice in England and Wales has today approved the sale of online panel and research technology provider Toluna to ITWP, a firm set up by Belgian investor Verlinvest to oversee and manage the deal. More

OnePoint Debuts App Feedback Solution

Apr 13 2011

Mobile research technology firm OnePoint has introduced a new interface that embeds feedback tools into existing mobile apps, without the need for rewrites or programming. More

MRC Thumbs-Up for comScore Direct

Apr 12 2011

US-based online measurement firm comScore has received Media Rating Council (MRC) accreditation for its 'comScore Direct' service, which provides filtered census-level data. More

SymphonyAM Launches with Acquisition

Apr 12 2011

In the US, Symphony Technology Group (STG) - the parent of retail market intelligence giant SymphonyIRI - has announced the launch of an ad performance analytics arm, supported by the acquisition of ad effectiveness measurement firm Factor Technology Group (FactorTG). More

ITV Hires Channel 4 Marketer for Research Director Role

Apr 12 2011

In the UK, broadcaster ITV has hired Channel 4 marketer Rufus Radcliffe for the newly created role of Group Marketing and Research Director, with overall responsibility for marketing strategy, brand development, research and customer insight. More

InSites Readies for US Launch

Apr 12 2011

European online research specialist InSites Consulting has announced plans to open an office in the US next year, adding to its existing presence in Belgium, the Netherlands, France, Switzerland, the UK and Romania. More

Speed-Trap Becomes Celebrus Technologies

Apr 12 2011

UK-based Speed-Trap, which monitors and evaluates online behaviour, has re-branded as Celebrus Technologies Limited, to reflect changes in its technology offer and assist with promotion and international expansion. More

Montgomery to Lead New 4As Privacy Committee

Apr 12 2011

In New York, GroupM Interaction's COO John Montgomery has been named Chairman of a new American Association of Advertising Agencies (4As) committee on Internet privacy. More

Kantar Media Debuts Syndicated Paid Search Reports

Apr 11 2011

Kantar Media has announced the launch of syndicated reporting on paid search advertising. Billed as an industry first, the service means Kantar now offers 'complete' online ad activity monitoring, including display, video and ad networks. More

Scarborough Hires Product Development Specialist

Apr 11 2011

In the US, Scarborough Research has appointed Gerardo Guzman as Vice President of Product Management, with a focus on providing solutions for clients to enhance their ROI. More

CPS Drops Data Privacy Case against BT/Phorm

Apr 8 2011

In the UK, the Crown Prosecution Service (CPS) has dropped its investigation into 'phone giant BT's trials of Phorm software, which it used in 2007 to serve personalised ads to tens of thousands of customers without their consent. More

Triton's Webcast Gains MRC Accreditation

Apr 8 2011

In the US, Triton Digital Media (formerly known as Ando Media) - which provides digital services to the traditional and online radio sector - has received Media Rating Council (MRC) accreditation for its Webcast Metrics digital audience measurement platform. More

Rocket Fuel Secures Funds and Expands to UK

Apr 8 2011

Behavioral targeting platform Rocket Fuel has secured $6.6m in Series C funding, which it will use for new product development. The firm has also made its behavioural profiling technology available in the UK through the opening of European headquarters in London. More

Abrams Capital Sells More Arbitron Shares

Apr 8 2011

In the US, Abrams Capital Management has continued its sale of shares in radio ratings giant Arbitron, raising $2.51m and adding to more than $20m raised earlier in the year. More

IAG Research Co-founder Joins Harris Board

Apr 8 2011

In the US, Alan Gould, the co-founder of ad effectiveness measurement firm IAG Research, has joined Harris Interactive's Board of Directors, to chair the firm's newly established Board Committee on Product Innovation. More

Hitwise Research Director Joins Online 1984

Apr 8 2011

In Australia, Experian Hitwise's former Asia Pacific Research Director Alan Long has joined Online 1984 - the social media measurement division of The Online Circle - as General Manager. More

European Launch for comScore's AdEffx Dashboard

Apr 7 2011

Online measurement specialist comScore has rolled out its new audience measurement tool AdEffx Campaign Essentials across Europe. The firm has also announced the roll-out of its Video Metrix service in Turkey. More

Twitter Creates Ad Targeting and Follower Analysis Tools

Apr 7 2011

Twitter has developed a system to provide advertisers with the ability to create 'geo-relevant' ads, targeting their audience by geography. The social media giant has also launched 'The Follower Dashboard', to help users analyse their own audience of followers. More

Media Contacts Opens Social Media Campaign Unit

Apr 7 2011

In the UK, Havas-owned digital agency Media Contacts has launched a dedicated social media unit called Socialyse, which will create measureable social campaigns based on insight derived from consumer data. More

Imperium Upgrades Multiple Panel Verification Tool

Apr 7 2011

MR technology firm Imperium has upgraded its Verity product, to provide an improved understanding of the impact that belonging to multiple panels has on respondent data quality. More

Bazaarvoice Debuts Customer Conversation Tools

Apr 7 2011

In the US, word-of-mouth agency Bazaarvoice is planning to launch a trio of tools to enable brands to engage with, understand and act on consumer conversations. More

Vision Critical Hires Wilson for ANZ Growth

Apr 7 2011

Panels and research technology firm Vision Critical has appointed former Research Now director Brad Wilson as its Business Development Director for Australia and New Zealand. More

IAB Canada Debuts Research Services for Non-members

Apr 7 2011

Online ad body IAB Canada has launched two initiatives to help Canadian marketers keep up to date with recent research in interactive advertising, and to gain access to the digital expertise of employees working in the organization's 250+ member companies. More

Toluna Unveils iPhone Survey App

Apr 6 2011

Panel and survey technology provider Toluna has launched an iPhone app to facilitate survey response from its four million panellists. More

KANA Buys Social Listening Firm Overtone

Apr 6 2011

In the US, experience management technology provider KANA Software has acquired social media listening specialist Overtone. Terms of the deal were not disclosed. More

$8.5m for Emerging Market Text Research Tool

Apr 6 2011

In the US, crowdsourcing specialist txteagle has raised $8.5m in Series A funding, which it will use to roll out a market research and advertising platform designed to reach consumers in less developed countries via text message. More

Anametrix Adds Investor and Hires Counsel

Apr 6 2011

In the US, business analytics firm Anametrix has received an undisclosed amount of funding from private investor Walter Kortschak, and has appointed former WebSideStory exec Michael Christian as General Counsel and VP of Corporate Development. Both take up seats on the firm's Board. More

Communispace and SMG Build Hispanic MR Community

Apr 6 2011

In the US, online research community builder Communispace has partnered with media network Starcom MediaVest Group (SMG) to launch a joint consumer insight community focusing on the Hispanic market. More

Opentracker Launches High-Traffic Web Tool

Apr 6 2011

In the Netherlands, web analytics firm Opentracker has released a real-time cloud-based analytics solution which it says can measure and analyze millions of visitors and page views each minute. More

Ipsos Buys in Central America

Apr 5 2011

Ipsos has signed an agreement to acquire the assets of the Custom Research division of 'TMG - The Marketing Group', which is based in Central America. Terms were not disclosed. More

Firms Team Up for Facebook Research Platform

Apr 5 2011

Two social media specialists - ad network Adknowledge and Experian-owned technology firm Techlightenment - have paired up to launch a platform to help brands research what users are doing on Facebook. More

Visible Measures Unveils Ad Network

Apr 5 2011

In the US, video analytics specialist Visible Measures has launched an ad network which will enable advertisers to buy user-initiated views aired in social media videos. More

Vision Critical Promotes for Euro Sales Role

Apr 5 2011

Panels and research technology firm Vision Critical has promoted Kris Hartvigsen to the post of Senior Vice President of Business Development, Direct Sales for Europe. He will be based in London. More

YouGov Buys as US Becomes its Biggest Market

Apr 4 2011

UK-based pollster and online MR firm YouGov plc has agreed to acquire Portland, Oregon-based Definitive Insights (DI), for an initial consideration of $1m and further performance-related payments adding to an anticipated $4.8m. YouGov also announced half-year revenue up 26.8% with an improved profit margin of 8.1%. More

E-Tabs Seeks Abolition of Table Slavery

Apr 4 2011

Report automation software supplier E-Tabs has launched Verify, an automated tabulations checker developed by DP professionals. More

Alterian CEO Steps Down after 14 Years

Apr 4 2011

UK-based analytics software company Alterian has announced that its Chief Executive David Eldridge will step down following a full-year profits warning. More

Visible Swells Coffers

Apr 1 2011

Visible Technologies, a US-based provider of social media intelligence solutions, has secured a further $6m in financing, which it plans to use to increase sales and extend its international presence. More

Arbitron Promotes for CFO Role

Apr 1 2011

In the US, radio ratings firm Arbitron has appointed Richard J. Surratt as EVP, Finance and Chief Financial Officer, succeeding Sean Creamer who was promoted in June last year. More

Arbitron Wins MRC Accreditation in Eleven Markets

Mar 31 2011

In the US, the Media Rating Council (MRC) has accredited the monthly average-quarter-hour radio ratings data produced by Arbitron's Portable People Meter (PPM) in 11 more markets. More

Acxiom CEO Resigns Under a Cloud

Mar 31 2011

In the US, John Meyer has resigned his post as CEO of marketing technology and services giant Acxiom, and been replaced by director Jerry Gramaglia on an interim basis until a new recruit can be found. CFO Christopher Wolf has also resigned 'for personal reasons'. More

BSkyB Promotes Targeted Ad Benefits

Mar 31 2011

In the UK, satellite broadcasting giant BSkyB is commencing a campaign to persuade its pay-TV customers of the 'benefits' of its AdSmart platform, which delivers targeted ads to households based on their subscription package and location. More

Firms Partner for AsiaPac 'Newsdesk' Monitor

Mar 31 2011

Australian media analysis specialist Cubit Media Research and news aggregator Moreover Technologies have partnered to roll out a global online news and social media monitoring platform across the Asia Pacific region. More

Poole Becomes Fourth MB Global Brand Director

Mar 31 2011

Millward Brown has appointed Daren Poole as Global Brand Director for Link, its ad optimization solution. This is the fourth of five such newly created roles planned across the company. More

AlchemyAPI Adds Sentiment Analysis to Text Mining Platform

Mar 31 2011

In the US, natural language processing technology firm AlchemyAPI has added advanced sentiment analysis functionality to its web text mining service. More

Salesforce.com Buys Social Media Monitor Radian6

Mar 30 2011

CRM software provider Salesforce.com has acquired Canadian social media monitoring firm Radian6, in a bid to help clients track customer trends on social media sites such as Facebook and Twitter. The deal has been valued at around $326m. More

Merkle Buys IMPAQT for Analytics Boost

Mar 30 2011

In the US, customer relationship marketing agency Merkle has acquired search marketing and web site optimization specialist IMPAQT, strengthening its analytics, database and digital marketing capabilities. Terms of the deal were not disclosed. More

Cint Appoints MD for France

Mar 30 2011

In France, panel and sample specialist Cint has appointed former Research Now director Ouiza Rebahi as Managing Director of its recently opened office in Paris, where she joins Associate Director Arnaud Papillaud. More

Toluna Shareholders Give Thumbs-Up

Mar 30 2011

Shareholders of Toluna have agreed to sell the online panel and research technology provider to ITWP, a firm set up by Belgian investor Verlinvest to oversee and manage the deal. More

Reputation Monitoring Firm RatePoint Names CEO

Mar 30 2011

In the US, online reputation monitoring firm RatePoint has appointed Keith Cooper as President and Chief Executive Officer. More

David Pearmain Joins Former Colleagues at Impact

Mar 29 2011

In the UK, Holden Pearmain co-founder David Pearmain has returned to agency life after a year as a consultant, joining Impact Research, a company started by two of his former employees. More

eBay Buys GSI for $2.4 Billion

Mar 29 2011

Internet auctioneer eBay has acquired online marketing specialist GSI Commerce for $2.4 billion. The buy gives eBay access to GSI's database management and segmentation tools, as well as its advanced advertising analytics solutions. More

Partners to Offer Life Science CRM Analytics App

Mar 29 2011

Cegedim Relationship Management - a division of French pharma and healthcare data supplier Cegedim - has partnered with mobile analytics app provider MeLLmo to develop a worldwide mobile CRM analytics service. More

KN Dimestore Debuts KPI-Based Campaign Tool

Mar 29 2011

US-based KN Dimestore, whose technology adds consumer surveys to online ads, has developed an online survey approach which uses brand KPIs (key performance indicators), such as purchase intent, to optimize digital campaign creative in real-time. More

MyMediaInfo Expands with Texas Office

Mar 29 2011

Media intelligence and analysis firm MyMediaInfo has expanded its US presence with the opening of a new office in Austin, Texas. More

Market Force Buys Tell Us About Us

Mar 28 2011

Market Force Information, a provider of customer experience and intelligence data, has acquired Winnipeg, Canada-based Tell Us About Us (TUAU) which specializes in customer experience measurement. More

BuzzLogic Upgrades Media Targeting Offer

Mar 28 2011

nline media platform provider BuzzLogic has upgraded its conversational media planner BuzzPlanner. Clients can now input specific brand goals and receive a list of URLs for targeting, and use metrics about how actions change online conversations in order to optimize placements. More

[x+1] and MarketShare Team Up

Mar 28 2011

US-based behavioral targeting specialist [x+1] has partnered with analytics firm MarketShare to help marketers optimise their mix of offline and online media. More

Confirmit Hires CMO

Mar 28 2011

Online survey and reporting software firm Confirmit has announced the appointment of Michael Wooh as Chief Marketing Officer. More

Bolloré to Sell Stake in Aegis?

Mar 25 2011

French financier Vincent Bolloré has indicated that he may be willing to sell his 26.5% stake in Synovate's parent firm Aegis, according to a report in the UK's Guardian newspaper. More

The 451 Group Acquires ChangeWave Research

Mar 25 2011

In the US, technology industry analyst The 451 Group has made its second purchase in a month by acquiring ChangeWave Research; a firm which quantifies change in consumer spending behavior, corporate purchasing, and other industry trends. Terms were not disclosed. More

IBM Releases Coremetrics/Unica Social Media Tools

Mar 25 2011

Following IBM's acquisition of web analytics firms Coremetrics and Unica last year, the technology giant has launched a suite of real-time social media analysis tools. More

CivicScience Raises $1.2m for iQpoll Tool

Mar 25 2011

In the US, polling software firm CivicScience has raised $1.2m in funding, which it plans to use to expand its online polling platform iQpoll and hire additional team members. More

MMR Creates Innovation Director Role

Mar 25 2011

In the UK, consumer insight and sensory specialist MMR Research Worldwide has promoted Mark Sismey to the newly created role of Innovation Director, tasked with identifying, evaluating and delivering the latest technology and data collection tools. More

Kadence Hires Leader for Quant Team

Mar 25 2011

Research provider Kadence International has appointed Barbara Gourley as Insights Director and a member of its UK Board, responsible for building, leading and mentoring the UK quant research team. More

Research Now Names MDs in UK and AsiaPac

Mar 24 2011

Global online sampling and data collection firm Research Now has moved Martin Filz from Sydney, Australia to the position of Managing Director in the UK. He is replaced in his previous role as Managing Director for Asia Pacific by James Burge. More

SurveyMonkey Adds Respondent Incentives

Mar 24 2011

US-based DIY survey firm SurveyMonkey has partnered with online loyalty program specialist ePrize, to enable survey creators to provide their respondents with a variety of incentives such as coupons and sweepstakes in exchange for participating in studies. More

Online Media Measurement Project Kicks Off in Israel

Mar 24 2011

Online research firms Gemius and the Market Watch Institute, together with media marketer Erez Bahat, have signed a four-year contract with the Joint Industry Committee (JIC) of the Israeli Association for Internet Rating Measurement, to provide an online media currency for the country. More

BrainJuicer Reports 38% Revenue Hike

Mar 24 2011

Online research specialist BrainJuicer has reported a 38% revenue rise to £16.36m for the 12 months ended 31 December 2010 (2009: £11.81m), with growth driven primarily by its UK and North America teams which represent 48% and 25% of business respectively. More

ListenLogic Opens Social Media 'Command Center'

Mar 24 2011

US social media research and analytics firm ListenLogic has opened a fully-managed center, through which clients can listen to what is being said about their organization or brand, manage their reputation and drive 'social outreach'. More

Nielsen Launches Mobile Tracker in Hong Kong

Mar 24 2011

In Hong Kong, Nielsen has added mobile Internet audience measurement to its Market Intelligence (MI) service. More

US Suppliers Form Ad Technology Body

Mar 23 2011

Three advertising technology companies have combined to found the Council for Accountable Advertising, aimed at setting standards and 'making it easier for marketers and publishers to manage and measure their resources'. More

MRS Conference: Neuroscience Unplugged

Mar 23 2011

Not to be outdone by the ARF Conference taking place across The Pond, London's researchers also discussed the hot topic of neuroscience today - but, as Teresa Lynch reports, they did so without the aid of electrodes or fMRI. More

Funds for Consumer Intelligence Tech Firm Motista

Mar 23 2011

Online marketing software start-up Motista has received a $4.5m Series A investment from El Dorado Ventures. The firm is also relocating its corporate headquarters from Rockville, MD to San Mateo, CA. More

comScore to Countersue Nielsen

Mar 23 2011

comScore has responded to Nielsen's recent patent infringement lawsuit with a suit of its own. More

GMI Debuts Integrated Ad Tracking Solution

Mar 23 2011

Research technology and panels firm GMI (Global Market Insite, Inc.) has rolled out Ad Tracker, a fully integrated online advertising assessment solution including behavioral and attitudinal data. More

Social Media Trackers Merge

Mar 22 2011

Social media and news monitoring giant The Meltwater Group has acquired social media CRM software provider JitterJam for $6 million. More

P&G Research Boss Sees Surveys in Retreat

Mar 22 2011

Survey research will decline dramatically in importance by 2020, with social media listening replacing much of it and adding new dimensions, according to Procter & Gamble research head Joan Lewis, speaking at the ARF conference today. More

FEATURE: Simple Truths for a Complicated World

Mar 22 2011

Another year, another venue for the MRS Conference: this time The Grange St Paul's Hotel, London. Features Editor Teresa Lynch gives you a rapid roundup of everything you need to know (honest) about the first morning of Research 2011. More

ARF Starts Feedback on Neuromarketing Review

Mar 22 2011

In the US, the ARF (Advertising Research Foundation) has unveiled the first results from its review of current neuromarketing methods. The study finds it to be 'a valuable tool' but gives many reasons for caution. More

Nielsen 'Sues comScore' Over Web Measures

Mar 22 2011

Nielsen has reportedly accused comScore of violating five of its patents relating to the collection, analysis and reporting of information about online activity. More

Cash and Promise for Phorm

Mar 22 2011

Behavioural targeting pioneer Phorm has raised a further £10m in funds via a placing of convertible secured loan notes with new and existing investors; and says initial results from its first Brazilian paid campaigns are promising. More

Ad Targeter's Ten-Day Opt-Out Falls Foul of FTC

Mar 22 2011

In the US, the Federal Trade Commission (FTC) has sanctioned ad targeting company Chitika for installing cookies on users' machines just ten days after they had opted out of tracking. More

Neurofocus Goes Wi-Fi and Dry

Mar 21 2011

Neurofocus has announced Mynd, a new wireless and dry contact headset for measuring the brainwaves of consumers in product stimulation and purchasing environments. More

MPG Forms and Builds Strategy Teams

Mar 21 2011

Insight-focused Havas agency MPG Media Contacts is reorganising its Strategy Department into two distinct functions, and strengthening it with a number of promotions and hires. More

More New Partners for Cint

Mar 21 2011

Panel and sample specialist Cint has announced two new partnerships centred around its newly acquired DIY mobile relationship marketing platform, Thumbspeak. More

ad pepper Blends Semantics and Behavioral Data

Mar 21 2011

Online ad network ad pepper media has launched a managed retargeting solution which links behavioral and retargeting data with its proprietary semantic targeting technology, Sense Engine. More

Equity Firm Buys Shopper Marketing Agency Pareto

Mar 18 2011

Global private equity firm The Riverside Company has acquired Toronto-based shopper marketing agency Pareto in a share purchase deal valued at $CAN 125m. More

ABC Launches Daily Circulation Analyzer

Mar 18 2011

In the US, The Audit Bureau of Circulations (ABC) is introducing the eFAS-FAX Analyzer, a new tool which can be used to query daily newspaper circulation figures and create custom reports. More

Edentify Opens in NZ

Mar 18 2011

Australian consumer insights specialist Edentify has opened a new office in Auckland, New Zealand to work with existing clients based in the country. More

DIY PollMate iPhone App Launched

Mar 18 2011

Australian app developer Julian Dunham has launched PollMate: a free quant research tool which promises anyone with a question the chance to obtain answers, opinion, or feedback from iPhone users. More

ASL Launch Enhances Mobile Eye Tracking

Mar 18 2011

In the US, eye tracking software developer Applied Science Laboratories (ASL) has released 'ASL Results', a new solution said to make the measurement of consumer response, human behavior and physiology 'faster and easier' than ever. More

Synovate Returns to Full Year Revenue Growth

Mar 17 2011

Aegis has reported a return to full year growth in its research arm Synovate, where takings rose 9.8% to £572.6m and operating profit (at constant currencies) increased 19.4% to £45.6m. More

Ipsos Adds Innerscope's Biometrics to Ad Testing

Mar 17 2011

In the US, Ipsos and biometric measurement specialist Innerscope Research have partnered to integrate measures of unconscious emotional engagement into Ipsos' products. More

Cint Expands Irish Panel Access

Mar 17 2011

Sample exchange operator Cint has increased the size of its Irish sample to more than 20,000 through the addition of RED C Research/ICM Newvista Live, Delve Research, and SensorPro consumer panels, as well as the student-focused W5 panel. More

'Good Things to Come' in 2011, Says MRA

Mar 16 2011

In the US, client-side researchers have reported a 13% increase in the number of suppliers they worked with in the last quarter of 2010, according to the MRA's Research Industry Index (RII). This, says the MRA, is perhaps an indication of 'good things to come' for suppliers in 2011. More

Furtner to Lead New GfK Marketing Sciences Unit

Mar 16 2011

In Austria, GfK has appointed former Ipsos analyst Antonia Furtner to lead its new Marketing Sciences Division. More

4As Kicks Off VOD Ad Measurement Initiative

Mar 16 2011

In the US, ad agency trade body the 4As has partnered with TV ad solutions firm BlackArrow and a large number of media firms to launch a research initiative that will measure the impact of ads within free video on demand (VOD) TV programs. More

ABA Dishes Dirt on Site Traffic 'Cheats'

Mar 16 2011

Web site publishers are inflating their audience figures and misleading media buyers by double counting page views, counting pages before they load, and counting pop-ups, according to a new report released by the Audit Bureaux of Australia (ABA). More

BackType Raises $1m for Social Media Analytics Platform

Mar 16 2011

In the US, San Francisco-based marketing intelligence company BackType has closed a $1m round of funding, which it will use to grow its team and launch a new paid social data analytics product later in the year. More

Ticketmaster Digs Deeper for Fan Insights

Mar 16 2011

In the US, event ticketing firm Ticketmaster has launched 'LiveAnalytics'; a new venture led by former Nielsen exec John Forese, which will analyse the group's global fan database to drive increased ticket sales. More

SSI Opens Health Division

Mar 15 2011

In the US, Survey Sampling International (SSI) has launched a new healthcare sampling business to support health-related market research projects. Company veteran Chris DeAngelis has been appointed to head the new division. More

Arbitron Tests 'Project Leapfrog' Web/Mobile Approach

Mar 15 2011

In the US, radio ratings giant Arbitron has unveiled plans to roll out a new 'experimental approach' that features a web and mobile-based system as the main means for collecting data, instead of its existing seven-day paper-based diary service. More

ORC and Infegy Link for 'Social Analytics Solutions'

Mar 15 2011

ORC International has partnered with social media monitoring firm Infegy to launch 'Social Analytics Solutions' - a new service which integrates social listening technology with hands-on analysis to enable clients to understand and act on billions of online conversations. More

Australian Office for HeathWallace

Mar 15 2011

UK-based digital user experience (Ux) consultancy HeathWallace has established a new team in Melbourne, with the aim of expanding across Australia. More

comScore Launches Digital Analytix

Mar 14 2011

comScore has today announced the launch of Digital Analytix, an 'agile and flexible' package of data analysis tools for in-depth research into site-level activity. The new software is powered by the firm's proprietary Atomix technology which uses un-aggregated data to deliver reports. More

Specific Media Hires News International Insights Man

Mar 14 2011

In the UK, next generation digital media platform Specific Media has appointed Chris Worrell, previously Insight Manager at News International, as its new European Research Manager. More

Acquisition Adds Two Sixes

Mar 14 2011

Canadian social media company Radian6, which specializes in providing a platform to listen to, measure and engage with customers across the entire social web, has acquired London-based 6Consulting. Terms were not disclosed. More

Vision Critical Revenue Up 36%

Mar 11 2011

Research technology firm Vision Critical has reported continuing rapid organic growth in 2010: total revenues rose 36% from 2009 levels, on a constant currency basis. The year also saw the launch of three new web-based products and the hiring of 185 new employees. More

Toluna Tunes in to Tunisia

Mar 11 2011

Panel and survey technology provider Toluna is planning the launch of a Tunisian site, 'in support of the country's nascent democracy'. More

Social Media Launch and MRC Award for Adobe

Mar 11 2011

Omniture-owner Adobe has launched SocialAnalytics, a new product within its Online Marketing Suite which it says will enable marketers to monitor, measure and monetize social media via a single application. Separately, the firm's SiteCatalyst analytics solution has won MRC accreditation for four of its key metrics. More

Two New Partners for Cint

Mar 11 2011

Sample exchange operator Cint has announced two partnerships this week, integrating its CPX exchange with DIY online tool SurveyGizmo and with the advanced questionnaire design and data collection services of Action Dialog Partner (ADP). More

Research Now Fills Senior Paris Role

Mar 11 2011

Online panel firm Research Now has hired Corinne Villalba as Client Development Director based in Paris. More

Upgrade for Social Radar

Mar 11 2011

In the US, Infegy has unveiled the latest version of its social media monitoring and analytics platform, Social Radar, combining detailed sentiment analysis from more than 40 million web sources with a rich user interface and improved usability. More

Improved Analytics for AK Platform

Mar 11 2011

Data management specialist Aggregate Knowledge has augmented its AK Platform of with a suite of daily reports combining granular audience profiles with impression-level campaign data. More

Kinesis Adds Panel Diary Function

Mar 11 2011

US-based survey and panel management software firm Kinesis Survey Technologies has added a new 'Diary Campaign' feature to its panel management solution, to enable users to track panellist participation metrics. More

Sociocast Share Sale Nets $1.75m

Mar 10 2011

In New York, online audience data company Sociocast has raised $1.75m through a share placement. More

Omnicom Strikes Data Deal with Internet Giants

Mar 10 2011

In the US, marketing services group Omnicom has partnered with AOL, Microsoft and Yahoo! in order to gain access to their consumer data and provide highly targeted online ads based on information such as users' gender, location and age. More

DemandTec Ramps Up Retail Analytics with M-Factor Buy

Mar 10 2011

In the US DemandTec - which provides consumer demand management software and analytics - has acquired predictive analytics software developer M-Factor, which works with clients in the consumer products sector. Terms were not disclosed. More

Verve Hires Two from Vision Critical

Mar 10 2011

UK-based Verve has appointed two former Vision Critical execs - Steevan Glover as Director of Commercial Development and Andrew Reid as Managing Director. Reid replaces Jeannie Arthur who is leaving to set up a new business. More

Sokrati Raises Funds for Analytics Tool

Mar 10 2011

Indian digital marketing and analytics platform Sokrati - built by three former Amazon execs - has secured an undisclosed amount of Series A funding. More

Chime's Research Arm Back in Profit

Mar 9 2011

UK marcoms group Chime has reported that its research arm is back in profit and growing again, with 2010 revenue up 18% to £10.3m and operating income climbing 26% to £7.3m in the past 12 months. More

Yahoo! and Nielsen Link to Measure Asian Ad ROI

Mar 9 2011

In Singapore, Yahoo! and Nielsen have partnered to launch Brand Impact, a study aimed at quantifying the branding effectiveness of online ad campaigns across Asia. More

Boards Approve Toluna Privatisation Deal

Mar 9 2011

Plans to take online panel and research technology firm Toluna private have taken another step forward with the approval of the boards of Toluna itself and of ITWP, the firm created to carry through the transaction. More

Interpret Rolls Out Ad Tagging Tool

Mar 9 2011

US media and technology research firm Interpret has launched a new digital ad testing tool, which uses ad tagging technology to track ad exposure among members of consumer panels worldwide. More

Kantar's Launches TV Audience Tool RapidView

Mar 8 2011

In the US, Kantar Media has launched a new planning tool called RapidView, combining consumer purchase data with return path data from set-top boxes (STBs), to enable media buyers and sellers to create and analyze TV audience profiles. More

Clarabridge Hires for New European HQ

Mar 8 2011

US text analytics firm Clarabridge has hired software industry veteran Darren Jaffrey to lead its new European headquarters in London. More

Profits Climb at Toluna Despite US Revenue Fall

Mar 8 2011

Online panel firm Toluna has reported 2010 group revenues of £73.6m, up from £49.5m in 2009 - but on a pro forma basis allowing for the Greenfield ISS acquisition, the rise was just 2%. Profit after tax, however, jumped to £6.6m from £1.6m in 2009. More

Networked Insights Hires CMO

Mar 8 2011

Networked Insights - which gathers customer intelligence from social networking, sites - has appointed social media specialist Paul Dunay as Chief Marketing Officer. More

Government Can't Have Clubcard Data, Says Tesco

Mar 8 2011

Supermarket giant Tesco has refused to pass on its Clubcard data to the UK Government, which is requesting companies hand over their customer data as part of a plan to help compile the national census. More

CrowdGather Sells $7.85m Shares to Fund Acquisitions

Mar 7 2011

In the US, online community provider CrowdGather has secured $7.85m through a sale of shares, which it plans to use to add to its stock of more than 65,000 online forums. More

New UK Firm to Offer Real-Time Survey Apps

Mar 7 2011

London-based firm Qriously has broken cover with the introduction of a survey app, which provides a measure of real-time, location-based public opinion. More

Progressive Reports 29.4% Growth

Mar 7 2011

In London, Progressive Digital Media (PDM) - the parent of online research firms The iD Factor and ICD Research - has reported a 29.4% rise in group revenue to £48.0m for 2010 (2009: £37.1m). More

Investor Sells $10m of Arbitron Shares

Mar 7 2011

In the US, Abrams Capital Management has sold 250,000 shares in radio ratings giant Arbitron, and raised $10.01m in the process. More

WPP Reports Insight Revenues Up 4.4%

Mar 4 2011

Marcoms giant WPP has recorded a 4.4% increase in 2010 revenues to £2.43 billion in its Consumer Insight division. Meanwhile operating margins improved by 1.1 points to 9.7%. More

SEO Firm Wooed by Indicia Proposal

Mar 4 2011

In the UK, customer intelligence specialist Indicia has taken a stake in social media and search consultancy Make It Rain. Terms of the deal were not disclosed. More

Nielsen Promotes Finn for Top HR Post

Mar 4 2011

In the US, Nielsen has promoted Mary Liz Finn to the position of Chief Human Resources Officer, to lead the firm's human capital strategy, and oversee leadership development programs, compensation and benefits packages. More

Affectiva Gets Grant for Online Facial Reader

Mar 4 2011

US-based facial recognition technology firm Affectiva has been awarded a grant to develop an online version of its software, which enables computers to recognize human expressions and deduce emotional and cognitive states. More

Experian Simmons and Latinum Link

Mar 4 2011

In the US, consumer research specialist Experian Simmons has partnered with the Latinum Network to tap its understanding of Hispanic consumers. More

Visible Intelligence Upgrade Spots Influencers

Mar 4 2011

Social intelligence specialist Visible Technologies has added new features to its platform, to enable users to identify the most relevant online influencers posting on social media sites. More

comScore Co-founder Sells $4.5m Company Shares

Mar 3 2011

In the US, Gian Fulgoni, the co-founder and Executive Chairman of digital measurement specialist comScore, has sold 160,000 company shares for $4.48m. More

Wraps Off for Interpret Co-founder's New Firm

Mar 3 2011

In the US, consumer research specialist Jason Kramer has officially launched a new full-service market research agency named Vital Findings, offering expertise in quant, qual and design research, as well as advanced analytics. More

Crowdtap Rolls Out On-Demand Consumer Network

Mar 3 2011

In the US, Crowdtap has officially launched a 'consumer participation network', enabling marketers to access targeted crowds of influential consumers for real-time market research and ideation on a self-service, pay-per-action basis. More

Cint Relocates London and Barcelona Offices

Mar 3 2011

Online sample exchange Cint has moved to bigger premises in Farringdon, London, having outgrown its previous offices in Oxford Circus where it moved just two years ago. The firm has also relocated its Southern Europe team to new space in Barcelona. More

Click Forensics Buys Adometry, Launches Analytics Suite

Mar 3 2011

In the US, cross-platform ad measurement agency Adometry has been acquired by click fraud detection firm Click Forensics. The group - now renamed Adometry - has also launched an analytics suite to help online advertisers measure campaigns across different networks. More

Roy Morgan 'Loses' MRUC Single Source Contract

Mar 2 2011

According to reports, the MRUC (Media Research Users Council) - which conducts the Indian Readership Survey (IRS) - has terminated its agreement with Australian firm Roy Morgan Research to launch a single source survey in India. More

Sun Media to Sue Nielsen over 'Flawed' Figures

Mar 2 2011

In Malaysia, Sun Media Corporation (SMC) is taking legal action against Nielsen for publishing what it describes as 'false and misleading readership estimates' for its newspaper theSun. More

Rentrak Adds Time-Shifted Data to StationView

Mar 2 2011

Multi-screen measurement specialist Rentrak has introduced time-shifted DVR ratings data into its StationView Essentials service, which provides viewing information from more than 17 million televisions across the US. More

GutCheck Debuts DIY Online Qual Platform

Mar 2 2011

US-based GutCheck has introduced a do-it-yourself online qualitative market research platform, to enable companies or individuals to test their ideas, services and campaigns in real-time. More

Kurani Nabs $1m for Opinionaided Q&A App

Mar 2 2011

In the US, technology firm Kurani Interactive - developer of the Opinionaided iPhone market research app and Q&A community - has secured a further $1m in funding for expansion of its mobile real-time feedback service. More

IAB Sets Up Member Forum on Online Ad Data

Mar 2 2011

In the US, the Interactive Advertising Bureau (IAB) has launched a permanent forum for its members to address topics relating to the collection and use of interactive advertising data. More

Nielsen Reports 6% Climb in 2010 Revenue

Mar 1 2011

Nielsen has reported 2010 revenue of $5.13 billion, a 6.1% increase on a constant currency basis. Net income of $132m for the year compares well with a loss of $489m in 2009. More

Ad Groups Launch Digital Currency Initiative

Mar 1 2011

In the US, three advertising trade groups have launched the 'Making Measurement Make Sense' initiative, with a remit to develop digital metrics and cross-platform measurement solutions as currency for the media buying sector. More

Ex-Hall & Partners Exec Opens Mobile Agency

Mar 1 2011

In London, former Hall & Partners researcher Richard Owen has founded CrowdLab, which offers a mobile sampling and research platform as well as full qual/quant agency services. More

Compete Rolls Out Online Targeting Tool

Mar 1 2011

In the US, online behavior measurement specialist Compete has introduced a tool to help media planners target consumer segments via a broad range of sites. More

Mzinga Hires Technology Veteran as CEO

Mar 1 2011

US-based social intelligence services and analytics firm Mzinga has appointed software industry veteran Alan Nugent as Chief Executive Officer. More

Wong Back on the Map with Raydar

Mar 1 2011

In Malaysia Kym Wong, former Pulse Group COO, has set up Raydar Research, a new company offering data collection through mobile and online platforms. More

Chopra Joins Pharma Group to Drive M&A

Feb 28 2011

Pharma services group P\S\L has appointed former Synovate M&A leader Peter Chopra to a newly created position, Chief Strategy Officer. Research companies are likely to be among its initial acquisition targets. More

Luth Reports 'Notable' Growth

Feb 28 2011

San Diego-based data collection, analysis and ethnography firm Luth Research has announced a 50% increase in revenues in 2010 and, in the same period, an additional 47 full time staff. More

Synovate Partners with comScore for m360

Feb 28 2011

Synovate division Marketing Management Analytics (MMA) has announced m360, a new marketing mix modelling solution using comScore data to provide a direct comparison of all media activities in a single analysis. More

Big Clients Boost Confirmit

Feb 28 2011

Research software company Confirmit has announced record revenues for 2010, with double-digit organic growth leading to fourth quarter revenue of US$16m. More

Bouvard Joins TRA

Feb 28 2011

In the US, media measurement and analytics firm TRA has hired former Arbitron sales leader Pierre Bouvard as SVP of Media Sales. The company has also appointed Kelly Mead and Susan Cuccinello as Vice Presidents. More

Opinionology Turns Custom Panel-Builder

Feb 28 2011

Opinionology, the Utah-based data collection company formerly known as Western Wats, has launched Real Customers, a new service to build and manage verified customer panels. More

Quester Releases DIY Access to Virtual Interviewer Software

Feb 22 2011

In the US, linguistic research and technology firm Quester has launched the beta version of its self-serve 'Socrates OnDemand' solution, to provide access to its virtual interviewer platform Socrates and enable users to probe free-form text fields such as comment boxes or open-ended survey questions. More

Market Dynamics Founder Forms ROI Specialist

Feb 18 2011

In the UK Jonathan Francis, the founder of forecasting specialist Market Dynamics, has set up a new consultancy called Tresell, focused on improving clients' return on marketing investment. More

Vitrue Completes $17m Funding Round

Feb 18 2011

In the US, social media engagement firm Vitrue has closed a $17m Series C financing round, which it plans to use to open new domestic and international offices and hire between 100 and 150 new staff for them. More

MediaMind Gains 'First 3rd Party' MRC Accreditation

Feb 18 2011

In New York, digital ad platform MediaMind Technologies has gained accreditation from the Media Rating Council (MRC) for its 'Unique Impressions and Average Frequency' metrics, which statistically adjust for cookie deletion to project the actual number of users who see an ad. More

Roger Gane to Retire from RSMB

Feb 18 2011

In the UK, media research veteran Roger Gane is to retire from his post as Research Director at RSMB in March, after a 40-year career in the market and media research sectors. More

iPinion Creates Android Survey Platform

Feb 18 2011

iPinion, the smartphone survey solutions provider set up last year by market research firm Dexterity, has released a new platform for Android users. More

CACI to Host Memorial Service for Gordon Cousland

Feb 18 2011

In the UK, market information specialist CACI is to hold a service on Thursday 10 March to remember the life of Gordon Cousland, a consultant with the firm who was killed in the Domodedovo Airport suicide bomb attack in Moscow in January. More

Ugam and Techneos Link to Access Mobile Audience

Feb 18 2011

MR outsourcing firm Ugam Research Solutions has partnered with mobile survey technology provider Techneos, to deliver access to new audiences and behavioural data through mobile phones. More

One-Off Costs Sap Profit as comScore Revenue Leaps

Feb 17 2011

Online measurement specialist comScore has recorded 'record quarterly revenue' - up 52% on the previous year to $51.2m - while reporting a net loss of $494k compared with net income of $1.6m, resulting from acquisition and severance costs. More

Media Monitors Buys Majority Stake in Brandtology

Feb 17 2011

Asia Pacific consultancy Media Monitors has acquired a majority stake in online and social media analysis firm Brandtology. Terms were not disclosed. More

HPI Opens Mobile Phone Research Arm

Feb 17 2011

UK agency HPI Research has launched a new division called Mobilocity, to conduct market research via mobile phones. More

Former dunnhumby Exec Launches Emnos Stateside

Feb 17 2011

German-based customer insight firm Emnos has opened a new office in Chicago, led by Adam Holyk who was previously Vice President Client Solutions at dunnhumbyUSA. More

Research Now Relocates in Auckland

Feb 17 2011

Online research and panels specialist Research Now has relocated its office in Auckland, New Zealand to a bigger facility, to support anticipated growth in the Asia Pacific region. More

Arbitron CEO to Stay Until 2013

Feb 15 2011

Media ratings giant Arbitron has extended CEO William Kerr's employment agreement for a further year to January 2013, in recognition of the leadership role he has played during a year of 'extraordinary events'. More

TubeMogul Adds Demographics to Video Platform

Feb 15 2011

US online video analytics firm TubeMogul has added real-time audience demographic reporting to its video tracking platform, including data on age, gender, household income, marital status, home ownership and number of children. More

Polk and DataLogix Extend Auto Alliance

Feb 15 2011

In the US, automotive information specialist Polk and online targeting firm DataLogix have extended their relationship to provide 'real-world' segmentation-based online reach and measurement. More

Toluna and nurago Roll Out BrandSpector in US

Feb 15 2011

Online panel firm Toluna and tech firm nurago have rolled out their BrandSpector digital measurement solution across the US, where it will be used to analyze the response of more than 290,000 Toluna panel members to digital campaigns. More

Privatisation Deal Values Toluna at £161m

Feb 14 2011

Online panel and research technology firm Toluna is to be taken private, in a deal valuing the company at £161m ($259m). Toluna's third-largest shareholder, family-owned Belgian company Verlinvest will fund the acquisition from its own assets and has formed a company called ITWP to complete it. More

HP Buys Vertica

Feb 14 2011

Hewlett Packard has announced the acquisition of Vertica, a privately held real-time analytics platform company based in Billerica, MA, USA. Terms were not disclosed. The IT giant says the buy will enhance its service for the analysis of massive amounts of data. More

Harris Appoints UK Head of Qual

Feb 14 2011

Harris Interactive, which is in the process of restructuring its UK business following a major contract loss, today announced the appointment of Steve Reiman, an expert in managing online communities and usability trials, as Head of Qualitative Research. More

Kognitio's Cubism Targets Big Data

Feb 14 2011

UK-based Kognitio, which offers data warehousing, business intelligence and analytics, has today announced Pablo, a new software solution for handling large data sets via 'virtual' OLAP cubes. More

A1 Performance for ForeSee

Feb 11 2011

Customer satisfaction analyst ForeSee Results has announced a 'phenomenal close to 2010' - its ninth consecutive year of more than 25% revenue growth. More

CIMM, Arbitron and comScore to Run 3-Screen Studies

Feb 11 2011

In the US, the Coalition for Innovative Media Measurement (CIMM) has announced two independent 'proof-of-concept' tests to measure content and advertising across television, Internet and mobile. The tests will tap the skills and panels of Arbitron and comScore. More

Thomson Reuters Grows - and Cuts Back?

Feb 11 2011

Global news and information giant Thomson Reuters has returned to revenue growth in 2010, but with heavy investment and acquisitions saw a 7% drop in underlying profit and is reportedly preparing to make hundreds of job cuts in its global Markets division. More

Kinesis Survey App Adds Barcode Scanner

Feb 11 2011

US-based Kinesis Survey Technologies has added embedded barcode scanning technology to its latest multi-function mobile research app. More

Tenders Sought for South African OOH Survey

Feb 11 2011

The South African Advertising Research Foundation (SAARF) has called for tenders for the country's outdoor measurement currency, the Out of Home Media Survey (OHMS), for a five-year period beginning 1st January 2012. More

MarketShare Buys MarketingNPV

Feb 10 2011

Marketing analytics firm MarketShare has acquired MarketingNPV, a provider of measurement solutions and tools, with the aim of offering marketers an 'end to end' analytics and metrics solution. More

GfK Goes Shopping with Tobii

Feb 10 2011

GfK CEE (Central and Eastern Europe) has expanded its use of shopper specific technology by investing in Tobii Technology's entire range of eye tracking tools to perform projection, on-screen and real world studies in lab and shopping environments. More

Dashboard Debut for Decipher

Feb 10 2011

US-based research technology firm Decipher has launched a fully interactive reporting dashboard for market research projects. More

Nielsen Buys MEMRB

Feb 10 2011

Cyprus-based MEMRB (The Middle East Market Research Bureau) has been bought by Nielsen for an undisclosed sum, thought to be around 60m Euros. More

Komli Separates CEO Role, and Seeks 50 Engineers

Feb 10 2011

In India, digital media network Komli Media has promoted current COO Prashant Mehta to the role of Chief Executive Officer, replacing company founder Amar Goel who retains the role of Chairman. The firm plans a major recruitment drive as it opens a new engineering centre in Bangalore. More

20|20 Adds Webcams to Bulletin Board Product

Feb 10 2011

US-based 20|20 Research has unveiled a new version of its bulletin board platform QualBoard, which now allows respondents to be seen and heard via webcams, activated by a single click. More

New UK Venture to Assess Mobile Campaigns

Feb 9 2011

In the UK, citizen engagement specialists Jonathan MacDonald and Tayo Medupin have set up a marketing platform called Human Dialogue, which offers panellist feedback and consultancy advice to help companies optimize their mobile marketing campaigns. More

EmSense Gears Up with New Hires and Products

Feb 9 2011

US neuromarketing firm EmSense has appointed industry veterans Meinhard Hausleitner, Andrew Kennelly, Lynn Sarnoff and Valerie Gauthier to its market research team, which is led by Chief Analytics Officer Elissa Moses. The firm has also outlined a number of new product initiatives. More

M3 USA Wins First Access Panel ISO

Feb 9 2011

CASRO's Institute for Research Quality (CIRQ) has awarded its first certification for the ISO 26362:2009 panel quality standard, to online physician community specialist M3 USA. More

Mixed Quarter for Rentrak

Feb 9 2011

Multi-screen measurement firm Rentrak has reported a 3% rise in fiscal 2011 third quarter revenues to $23.7m, the net result of rapid growth in its AMI (Advanced Media and Information) division, combined with a decline in its Home Entertainment division. More

Meebo Buys Online Ad Measurement Firm

Feb 9 2011

In the US, social media chat platform Meebo has acquired online ad measurement and targeting firm Mindset Media. Terms of the deal were not disclosed. More

TiVo Launches Ad Effectiveness Analysis Site

Feb 9 2011

In the US, digital video recorder (DVR) solutions provider TiVo has launched an interactive web site through which users can analyze how effective a brand's TV commercials are at retaining viewers, and how well they perform in comparison with competing brands. More

Cint Acquires Wiltse's Thumbspeak

Feb 8 2011

Online sample exchange Cint has acquired DIY mobile measurement agency Thumbspeak, just seven months after it was set up by Vovici's former Chairman and CEO Dean Wiltse. Terms of the deal were not disclosed. More

UK Office Heralds European Expansion for Vovici

Feb 8 2011

US online survey management software firm Vovici has established a European presence with the opening of an office in Kingston-upon-Thames in the UK. More

Online Games Analyst Launches

Feb 8 2011

In the UK, game industry specialist Chris Wright has launched a company helping online game publishers with data mining and monetisation. Services include real-time behavioural analytics, predictive modelling and individual targeted in-game marketing. More

Rentrak Names Linear Television Leader

Feb 7 2011

Multi-screen measurement company Rentrak Corporation has announced the appointment of Chris Wilson, formerly of LogicLab, to the position of President of National Linear Television. More

MRDC Sells UK and Thai Data Ops to Cobalt Sky

Feb 7 2011

Kent-based MRDC has sold its data management operation in the UK and its data entry centre in Thailand to London-based research technology firm Cobalt Sky. Financial terms of the deal were not disclosed. More

AOL Buys HuffPost for $315 Million

Feb 7 2011

AOL has agreed to buy fast-growing US-based news site The Huffington Post for $315m including around $300m in cash. More

GfK Extends Ukrainian Currency Deal

Feb 7 2011

GfK Ukraine has extended its agreement with the country's Television Industry Committee (TIC) and will provide TV audience measurement currency for two more years, to the end of 2014. More

Lowe Philippines Launches Crowdsourcing Portal

Feb 7 2011

Ad agency subsidiary Lowe Philippines (LP) has launched Crowdder, billed as 'the country's first web-based real-time insight crowd sourcing application'. More

Omnicom Buys Communispace and The Modellers

Feb 7 2011

Omnicom Group has acquired Salt Lake City-based advanced analytics firm The Modellers, on Friday; and followed up today with the acquisition of online community specialist Communispace Corporation. More

GfK Adds Cell Phone Sampling to Omnibus

Feb 4 2011

In the US, GfK has added cell phone sampling to its Super OmniTel telephone omnibus. More

Yahoo! Launches AdLabs for Digital Ad Analysis

Feb 4 2011

In the US, Internet services giant Yahoo! has launched AdLabs - a group focused on accelerating innovation in digital advertising products, and tapping into the services offered by its existing Yahoo! Labs research unit. More

Simulmedia Opens L.A. Office

Feb 4 2011

In the US, New York-based TV ad targeting company Simulmedia has opened a regional office in Los Angeles, and hired CNN veteran Charles Douglass to run it in the newly-created position of Director of Sales. More

ActivEngage Rolls Out Auto Campaign Dashboard

Feb 4 2011

In the US, ActivEngage - which develops web site analytics tools to help automotive dealers measure shopper behavior - has launched a proprietary dashboard that allows users to track all marketing metrics from a single web page. More

Creston Revenue Up 6%

Feb 3 2011

UK-based insight and communications group Creston has reported like-for-like revenue growth of more than 6% for the nine months to 31 December 2010. More

Co-creation Agency eYeka Opens in US

Feb 3 2011

French co-creation agency eYeka is expanding to the States, where it has already appointed full teams covering both the West and East coasts, based in New York and San Francisco. More

Mindshare Partners for European JV

Feb 3 2011

US-based customer feedback firm Mindshare Technologies and Munich-based mystery shopping specialist International Service Check have partnered to launch a new venture called 'Fast Insight', which they plan to roll out across Europe and the Middle East. More

Decipher and DHM Link for Public Opinion Panels

Feb 3 2011

In the US, research technology specialist Decipher has partnered with public opinion consulting firm DHM Research to develop custom online panels to help public sector organizations, nonprofits, foundations and universities engage with their communities. More

Language Connect Relocates for Expansion

Feb 3 2011

In London, Language Connect - a specialist in language services for market research - is relocating its head office from Borough to larger premises near Bermondsey Square, in preparation for the expansion of its UK team to 50 staff by the end of the year. More

Asian Roll Out for OoH Measurement Tool

Feb 3 2011

Out-of-home specialist 1-2-1VIEW has launched the InterFace audience measurement tool, which houses a web camera to detect viewers of digital signage displays, and count footfall at each point-of-display. More

Callcredit Boosts Analytics with Latitude Buy

Feb 2 2011

In the UK, Callcredit Information Group has acquired digital marketing agency Latitude, and says it will combine its own consumer data and marketing insight with Latitude's online analytical capabilities. More

Blackbaud Buys Nonprofit Analytics Firm

Feb 2 2011

In the US, software and services firm Blackbaud has acquired database and analytics provider Public Interest Data Inc (PIDI). Both organisations focus on the nonprofit sector. More

GfK Names MDs for Innovation and Brand & Comms

Feb 2 2011

GfK Custom Research North America has moved John Wittenbraker to the newly created post of Managing Director of its Corporate Innovation division, and appointed James Conrad to replace him in the role of Managing Director of its Brand & Communications team. More

Carrigan Elected as IAB Chairman

Feb 2 2011

In the US, the Interactive Advertising Bureau (IAB) has elected IDG Communications CEO Bob Carrigan as its new Chairman. More

idio Acquires Social Media Agency thrudigital

Feb 2 2011

In the UK, content analytics platform idio has acquired social media development agency thrudigital for an undisclosed sum. More

Ipsos' Thompson Takes Senior Social Media Role

Feb 2 2011

In New York, Ipsos OTX MediaCT is expanding its Corporate Development team with the appointment of Kevin Thompson as Senior Vice President, Social Media. More

Experian Combines Research and Analytics for 'OneView'

Feb 2 2011

Data and analytics specialist Experian Marketing Services has launched an online system that combines syndicated and custom MR from its consumer research arm Experian Simmons with analytic tools and reports. More

MediaMorph Bags $2m to Extend SaaS Suite

Feb 2 2011

US-based cross-platform tracking specialist MediaMorph has secured $2m in funding, which it plans to use to expand its global positioning. More

Voxco Opens New Office in London

Feb 2 2011

Canadian-based research software firm Voxco has opened a new office in the UK, where it has appointed Richard Owen as Managing Director. More

Aegis Buys Web Behaviour Agency

Feb 1 2011

Synovate parent Aegis has acquired South African web and consumer behaviour agency Clickthinking, which specialises in search, web analytics and conversion marketing. Terms were not disclosed. More

BrainJuicer's US Pioneer Moves to Canada

Feb 1 2011

Online research specialist BrainJuicer has promoted Krishna Kabra to the post of Senior Vice President, in charge of its operations in Canada. More

Kadence USA Reports 98% Revenue Rise

Feb 1 2011

The US office of market research and insight agency Kadence International has reported a 98% increase in insight-driven revenues to $1.4m for the last six months of 2010, compared with the same period in 2009. More

Convio Buys Predictive Modeling firm, StrategicOne

Feb 1 2011

In the US, Convio - a marketing agency which focuses on the nonprofit sector - has acquired analytics and predictive modeling firm StrategicOne for around $5m in cash and an additional performance-related figure of $1m payable over three years. More

TNS Appoints Global Marketing Director from Microsoft

Feb 1 2011

In the UK, TNS has appointed former Microsoft marketer Tim Isaac as Global Marketing Director, based in the firm's London headquarters. More

ITV Hires BBC's Micklethwait for Digital Strategy Role

Feb 1 2011

In the UK, former BBC digital strategist James Micklethwait has been hired by commercial broadcaster ITV for the newly created role of Director of Product Strategy, overseeing product development, audience research, and web analytics. He starts in April. More

Client Board and New CIO for Millward Brown

Jan 31 2011

Millward Brown has announced the appointment of Ronald D. Markham as Chief Information Officer; and the setting up of a Client Advisory Board to keep the company truly customer-focused. More

Five on Shortlist for Australian IAB

Jan 31 2011

In Sydney, the Interactive Advertising Bureau of Australia (IAB) have whittled down the original twenty-one companies bidding for their online audience measurement contract to a shortlist of five. More

RPA Adds Japanese LifeStyle Data

Jan 31 2011

Tokyo-based online specialist Research Panel Asia (RPA) has added a Japanese consumer behavior database to its 'LifeStyle Index' ASP service, previously focused on China. More

Gallup Bins Profiling Service Over Cookie Issue

Jan 31 2011

In Denmark, Gallup has called time on its new analysis product 'Webprofil', after a documentary suggested that opt-in participants had not fully understood their obligations in terms of cookie installation. More

Vovici Unveils New Office Location

Jan 31 2011

Dulles, VA-based software firm Vovici has signed a lease for a new headquarters building at Presidents Plaza I in Herndon, and plans to move its 100 plus employees there in March this year. More

Harris Figures Show Gradual Improvement

Jan 31 2011

Harris Interactive has announced revenue up 2% at constant currencies to $44.9m, along with a small profit, for the second quarter of its fiscal year 2011. More

Harris Replaces Salvoni in UK 'Shake-Up'

Jan 28 2011

Harris Interactive has appointed Nathalie Perrio-Combeaux and Patrick Van Bloeme as co-CEOs of its UK operations, replacing Robert Salvoni whose position as President, International has been eliminated as part of a 'shake-up' of the UK business. More

Kantar Buys German Online Measurement Firm

Jan 28 2011

In Germany, Kantar Media has acquired Internet audience measurement firm Spring Wirtz und Pischke, which was founded as a spin-off of the German Research Institute for Artificial Intelligence (DFKI) in 1995. More

SiteSpect Launches Web Experience Tool

Jan 28 2011

US-based site optimization technology firm SiteSpect has launched a web and mobile performance solution, which uses behavioral targeting and multivariate testing to improve end-user experience and provide web marketers with better metrics. More

gravitytank Rolls Out dScout Mobile Research App

Jan 28 2011

In the US, product innovation consultancy gravitytank has launched a mobile research app and web platform called dScout, that connects researchers with consumers in real-time. More

ProsperChina Debuts InsightCenter Dashboard

Jan 28 2011

Market intelligence specialist ProsperChina has rolled out a solution which collates responses from more than 19,000 consumers who participate in its quarterly survey, and serves them up in a customizable dashboard. More

Kiosk Picks Your Food from Your Face

Jan 27 2011

Manufacturing giant Kraft Foods has partnered with chip maker Intel to develop a self-service kiosk housing digital signage, which scans shoppers' faces and then (wait for it...) recommends what they should cook for dinner. More

Havas Opens Social Media Support Division

Jan 27 2011

Global media network Havas is launching a social media division at the end of the month, to offer central support for teams of more than 40 dedicated specialists based in its UK agencies. Former IAB exec Amy Kean joins as Director of Social Media. More

C&R Rolls Out ParentSpeak Research Community

Jan 27 2011

Chicago-based C&R Research has launched a shared online community called ParentSpeak, which engages parents of children up to 18 years old, drawing insights from their interaction for client-sponsored research. More

Crowd Factory Secures $6.5m Investment

Jan 27 2011

US firm Crowd Factory - which develops applications to embed, analyse and optimise social media elements - has secured $6.5m in equity financing. More

KN Adds Analytics to Social Media Service

Jan 27 2011

Consumer specialist Knowledge Networks (KN) is expanding its social media offering to include custom analytics, providing information on how social media conversations reveal people's feelings about specific products or topics. More

Strata Research Hires Former Kantar Health Director

Jan 27 2011

London-based pharma specialist Strata Research has hired Kantar Health's former Group Director Louise Tamblin as Head of Research, a role spanning customer relationships, research delivery and overseeing the development of new techniques. More

Research Now Relocates in Seattle

Jan 27 2011

In the US, panel specialist Research Now has relocated its Seattle staff - comprising sales, operations, and external PR teams - to the offices of social media sampling firm Peanut Labs, which it acquired last October. More

Nielsen Names IPO Share Price

Jan 26 2011

Nielsen has priced its forthcoming initial public offering (IPO) at around $1.64bn or $23.00 per share. The shares will trade from today on the New York Stock Exchange under the ticker symbol 'NLSN'. More

NSI Buys Analytics Specialist RAZOR

Jan 26 2011

In the US, NSI Marketing Services has acquired RAZOR - a strategic marketing and customer engagement agency which focuses on using customer analytics and other data to drive consumer transactions. Terms of the deal were not disclosed. More

Survey Analytics Innovates for Obama Address

Jan 26 2011

US firm SurveyAnalytics rolled out a new method of surveying public opinion in real-time during President Obama's State of the Union address last night - combining smartphone-based feedback with comment from social media sites. More

Sunbeam Drops Charges Against Nielsen

Jan 26 2011

In the US, Sunbeam Television has dropped two charges against Nielsen that claimed the research giant had engaged in unfair trade practices and breach of contract. More

ICG Publishes DIY Research Guide

Jan 26 2011

UK research association the ICG (Independent Consultants Group) has introduced a new training guide to help non-researchers working in UK organisations conduct their own online surveys. More

CACI Exec Gordon Cousland Killed in Moscow Bombing

Jan 25 2011

CACI Managing Consultant Gordon Cousland has been named as one of the victims of yesterday's suicide bombing which took place in Moscow's Domodedovo airport. He is one of two Britons and at least 35 people in total killed in the attack. More

RI Greece Rebrands as Millward Brown RI

Jan 25 2011

After joining the Millward Brown Group last year, Athens-based Research International Greece is to rebrand as Millward Brown RI - offering consultancy and advice in branding and communications research. More

Triton Unveils Radio Audience Lab

Jan 25 2011

US-based Triton Digital Media - which provides technology to the radio industry - has opened a research center for broadcasters looking to study the key factors driving on-air and online audience engagement. More

DataLogix Names CPG Head

Jan 25 2011

In the US, online targeting firm DataLogix has appointed former GroupM Managing Partner David Sommer as General Manager of its Consumer Packaged Goods (CPG) arm. More

Attentio Buys 365Research

Jan 24 2011

Social monitoring and research company Attentio has finalised the acquisition of 365Research - both are based in Brussels. 365 founder Colin Sanders becomes Chief Product Officer at Attentio, which is planning a new version of its 'Brand Dashboard' in the spring. More

InsightExpress Launches Real-time Campaign Measure

Jan 24 2011

In the US, InsightExpress has launched LiveInsights, a real-time campaign measurement and optimization tool for brand marketers. More

German Office for Dapresy

Jan 24 2011

Survey reporting and distribution company Dapresy has opened a German office, in Berlin, and appointed Mats Flodin to it as Sales Manager. More

Adenyo Unveils Predictive Analytics Tool

Jan 24 2011

In the US Adenyo, a global mobile marketing and analytics technology company, has launched Adenyo Insights, a new Software-as-a-Service tool for real time profiling, targeting and predictive analytics. More

uSamp and Gutcheck Partner

Jan 24 2011

In California, uSamp has teamed up with online qual researcher GutCheck to provide automated delivery of screened and qualified participants for moderated, online qualitative research studies. More

Luxury Market Specialists Team Up

Jan 24 2011

Database marketing solutions firm MBS, a subsidiary of GSI Commerce, is partnering with luxury market research and consulting group the Luxury Institute to help clients with enterprise-wide cultural CRM initiatives in the sector. More

Washington Post Launches Facebook Consultancy

Jan 21 2011

US news group The Washington Post has launched SocialCode - a full-service ad agency which uses proprietary tools and a quantitative approach to help brands grow and engage their Facebook fans. More

New CEO and Funds for Ad Intelligence Firm Maxifier

Jan 21 2011

In New York, ad intelligence solutions firm Maxifier has appointed Jonathon Shaevitz as Chief Executive Officer. The firm has also secured an undisclosed amount of 'significant follow-on funding' from current investors Eurovestech and Fieldhelm. More

LogicLab Adds Compete Data to Media Planning Platform

Jan 21 2011

US-based media evaluation specialist LogicLab is to add data from web site audience measurement firm Compete to its targetLab media planning platform, to provide clients with more detailed metrics on traffic, audience and engagement. More

Jeavons Joins Survey Analytics

Jan 21 2011

Andrew Jeavons, former MD of Nebu USA, has joined online survey and analytical tools provider Survey Analytics as Executive Vice President. More

Dieringer Research Opens New Milwaukee Facility

Jan 21 2011

US-based full service agency The Dieringer Research Group (DRG) has opened a new 4,000+ square foot 'Focus Center' in its headquarters in the Milwaukee suburbs. More

Unilever Trims BrainJuicer Stake Again

Jan 21 2011

Unilever has sold a further 89,686 shares in UK-based online market research specialist BrainJuicer, reducing its stake in the firm to 13.5%. More

JD Power Forms Dedicated Digital Research Team

Jan 20 2011

JD Power and Associates has formed a dedicated digital research team, which will develop a global strategy for integrating digital research - including social media, clickstream, panel, mobile and online media measurement - into the firm's products and services. More

Ipsos Omnibus Adds Cell Phone Dialling

Jan 20 2011

In the US, Ipsos' Omnibus Division has added cell phone dialling to its telephone omnibus, in an attempt to offer clients improved respondent representation. More

Trons Create Online World for Radio Ad Industry

Jan 20 2011

In the US, radio ratings giant Arbitron has integrated its TAPSCAN Web analysis system with Marketron's Exchange platform, giving radio ad buyers and sellers an 'all-in-one' solution with audience data alongside electronic ordering, invoicing and scheduling. More

Kantar Media Wins Romanian TV Contract

Jan 20 2011

Kantar Media has been awarded a four year TV audience measurement contract by ARMA, Romania's TV joint industry committee, from January 2012. The current service has been operated by GfK Romania since 2008. More

uSamp Taps Kiplinger Subscribers for New Panel

Jan 20 2011

MR technology and online sample firm uSamp is to build a custom online market research panel for publisher Kiplinger, comprising business decision makers, investors and financial advisors. The new panel will be available to uSamp clients for their own surveys. More

Lotame Adds 'Media Group' Division

Jan 20 2011

US-based social media tracking and targeting firm Lotame has established the 'Lotame Media Group', in a bid to deliver and analyze online media campaigns with 'greater impact, insight, and efficacy'. More

Adobe Buys Behavioral Data Specialist

Jan 19 2011

Software giant Adobe has acquired online audience behavior specialist Demdex, with the aim of boosting its ability to help advertisers and publishers deliver relevant digital experiences to their customers. Terms of the deal were not disclosed. More

Truth Makes Promotions to Prepare for Global Growth

Jan 19 2011

UK-based insight consultancy Truth has promoted Senior Partners Neil Coburn to the position of Head of Global and Leanne Tomasevic to Head of UK, in advance of further overseas expansion planned for later in the year. More

Revenues Soar 122% at Media Insights Firm Ebiquity

Jan 19 2011

UK-based media and marketing insights specialist Ebiquity has reported a 122% climb in total group revenues to £20.5m (2009: £9.3m) for the six months ended 31 October 2010, partly driven by its acquisition of ad and media intelligence firm Xtreme Information last April. More

Komli Raises $15m for Audience Measurement Drive

Jan 19 2011

In India, digital ad and technology firm Komli Media has secured a $15m investment, which it plans to invest in its audience measurement business Vivisense and digital ad network Komli, while fuelling 'aggressive expansion' across Asia Pacific. More

Terhanian Replaces Scott as President of Toluna N.A.

Jan 19 2011

In the US, Toluna's Global Chief Strategy Officer Dr George Terhanian has taken on the additional position of President, Toluna North America, following the departure of Jeff Scott who has left the firm after just five months in the role. More

Nielsen Expects 6% Revenue Rise for 2010

Jan 18 2011

Ahead of the official release of its financial results for calendar year 2010, Nielsen has reported an expected revenue increase of between 6.3% and 6.7% to between $5,110m and $5,130m (2009 = $4,808m), equivalent to 5.8% to 6.2% on a constant currency basis. More

Channel 4 Names Audience Tech & Insight Lead

Jan 18 2011

UK TV broadcaster Channel 4 has promoted Gill Pritchard to the new post of Director of Audience Technologies and Insight, to lead all activities relating to research, data capture, database management and analytics, and their dissemination and use. More

Cint Launches Direct Service to Widen CPX Access

Jan 18 2011

Online sample exchange Cint has launched a new service to enable smaller business to access its Cint Panel Exchange (CPX) through plug-ins and third party software. The new 'Cint Direct' offering will be led by Stefan Hök, who joins as Senior Vice President. More

Health Professionals Become 'eVillagers'

Jan 18 2011

In the UK, custom healthcare specialist Insight Research Group has launched an online pharmaceutical MR community called 'eVillage', to help brands engage with a wide array of healthcare professionals ('HCPs'). More

Holland Joins Ipsos Health in Pharma Metrics Role

Jan 18 2011

In the UK, Ipsos Health has appointed Mike Holland as Research Director, to focus on the continued development of key metrics for the pharmaceutical sector. More

Globalpark Debuts Facebook Feedback App

Jan 18 2011

Panel and survey software firm Globalpark has launched 'Social Insight Connect' - an integrated Facebook app that collects feedback within the social networking site through a private feedback channel. More

Nielsen Antitrust Charges Dismissed

Jan 17 2011

In the US, antitrust charges brought by Sunbeam Television against Nielsen have been dismissed by a Florida federal judge. More

Experian Buy Boosts Social Media Strength

Jan 17 2011

Experian has acquired a majority stake in Techlightenment, a Shoreditch based social technology company, from its founders. The firm will now form part of Experian's UK Marketing Services division. More

Positive Noises from US MR Industry

Jan 17 2011

The US market research industry continued its recovery in the third quarter of 2010, according to the MRA's Research Industry Index (RII), based on reports of business levels from more than two hundred senior execs in the sector. More

Research Video Tool Enhanced

Jan 17 2011

FocusVision, a live video transmission, analysis and archive company based in Connecticut, USA, has announced significant enhancements to its video editing tool. More

BrainJuicer Continues Rapid Growth

Jan 14 2011

London-based BrainJuicer has released an update for the financial year ending 31st December 2010, with a revenue increase of more than 35% to £16m. Final results will be announced on 24th March this year. More

InsightExpress Unveils Panel Network

Jan 14 2011

InsightExpress has announced the launch of the Ignite Network, which integrates access to sample from a series of online panel provider partners. The firm says it will also improve data integration and methodological rigor in online ad effectiveness and cross media research. More

comScore Upgrades Video Measure for UK

Jan 14 2011

comScore has launched an enhanced version of its online video measurement service, Video Metrix, for the UK market. More

StrataMark Debuts Snap Insights Survey Tool

Jan 14 2011

Cincinnati, OH-based MR provider StrataMark Dynamic Solutions has launched a customizable research tool which it says offers quick turnaround at a lower price than a typical online Omnibus survey. More

Innerscope Launches New England Lab

Jan 14 2011

Innerscope Research has launched a dedicated biometrics and neuroscience media lab in Boston, New England, USA. More

Merger for UX Agencies Foolproof and Flow Interactive

Jan 13 2011

In the UK, user experience design agencies Foolproof and Flow Interactive have merged, to create what they describe as 'Europe's largest specialist UX agency' with 70 staff and initial turnover in excess of £5.5m. More

Ando Media's COO Moves to Arbitron

Jan 13 2011

Paul Krasinski, the former COO of online audience measurement and analytics specialist Ando Media, has joined ratings giant Arbitron in the newly created position of Senior Vice President, Digital Media and Analytics. More

Shakespeare Given Role in COI Review

Jan 13 2011

In the UK, the government has formed a roundtable of experts - including YouGov's CEO Stephan Shakespeare - to advise on its review of the future of the COI (Central Office of Information). More

Ad Network's Deal Promotes B2B Web Traffic Audits

Jan 13 2011

In the US, digital media platform BBN has struck a deal with not-for-profit media auditor BPA Worldwide. BBN's publishing partners, who between them control more than 800 b2b sites, will be offered BPA's third party site audit data. More

QuantiSense Adds Store Analytics to Retail Solution

Jan 13 2011

US-based business intelligence (BI) provider QuantiSense has unveiled the latest version of its retail software, with analytics covering store conversion, average sale price, employee productivity and performance, and store comparison. More

US Partners Study Online/Off-line Brand Link

Jan 12 2011

In the US comScore, dunnhumbyUSA and Accenture have partnered to study the link between consumers' usage of brand web sites and their in-store brand buying behavior. More

ESG Buys Data Management Insights Specialist

Jan 12 2011

In the US, IT industry analyst The Enterprise Strategy Group (ESG) has acquired data management consultancy CentricInfo. Terms were not disclosed. More

PluggedIN Reports 43% 2010 Revenue Climb

Jan 12 2011

In the US, PluggedIN, which specializes in building online research communities, has reported 43% revenue growth in 2010, while profitability was 'up substantially' year-on-year. More

Searchmetrics Raises $6.75m

Jan 12 2011

In Germany, search analytics and web intelligence provider Searchmetrics has secured a $6.75m investment, earmarked for continued international expansion. More

Former Arbitron CEO Joins iPinion Advisory Board

Jan 12 2011

In the US, Arbitron's former President & CEO Michael Skarzynski has returned to the market research industry as a member of the iPinion Advisory Board of consumer insight firm Dexterity. More

Rentrak Adds Household Demographics to STB Data

Jan 12 2011

In the US, multi-screen measurement firm Rentrak is to add anonymous household demographic data to its national and local TV audience set-top-box (STB) data measurement services, through a partnership with consumer insight provider Epsilon. More

Omniture Specialist Joins Web Analytics Demystified

Jan 12 2011

US consultancy Web Analytics Demystified has appointed Adam Greco as a Senior Partner, to help the firm broaden its range of digital measurement services. More

MarketShare Taps comScore for Enhanced Modeling

Jan 12 2011

In the US, analytics firm MarketShare has partnered with digital measurement specialist comScore to add the latter's search, display, mobile and video data to its modeling capabilities. More

SurveyMonkey Buys Stake in Clicktools

Jan 11 2011

US-based DIY survey firm SurveyMonkey has acquired a 49.9% stake in the UK's Clicktools, which develops on-demand software tools for gathering customer feedback. Terms were not disclosed. More

GSI Buys Ad Analytics Specialist ClearSaleing

Jan 10 2011

US-based e-commerce marketing specialist GSI Commerce has acquired advanced ad analytics firm ClearSaleing. Terms were not disclosed. More

Mirza Joins Kinesis to Establish European Presence

Jan 10 2011

US-based survey and panel management software firm Kinesis Survey Technologies has opened a European office in London, and appointed former NEBU and Intellex exec Tariq Mirza as Managing Director of European Operations. More

Populus Appoints Diamond for New Data Collection Unit

Jan 10 2011

UK polling firm Populus has officially launched its new data collection and processing business, Populus Data Solutions; and named Patrick Diamond, who previously led the CATI and online field and tab agency ICM Direct/newvista, to lead it. More

Richardson Takes MD Role at Ipsos Asia Pacific

Jan 10 2011

Ipsos has appointed David Richardson as Managing Director of Asia Pacific, to help lead businesses across the India, Southeast Asia, Australia, Japan, Korea and Greater China regions. More

SSI Hires Former Google Exec for German MD Role

Jan 10 2011

Sampling solutions firm SSI has appointed former Google exec Christian Michael as Managing Director, Germany, to focus on strengthening its position in the German, Swiss and Austrian markets. More

Firms Link for Advanced Conversation Mining

Jan 10 2011

In the US, Sentiment360 - a social media monitoring and analytics company whose product is based around input from human analysts - has partnered with artificial intelligence text mining technology firm Enkia Corporation. More

GfK Launches Mobile Web Measure

Jan 7 2011

GfK Retail & Technology has launched the 'Network Intelligence Solution' (NIS), a new tool using data from operators' IP traffic to produce insights into daily mobile Internet usage. More

Ipsos Restructures AsiaPac Under Lifeng Liu

Jan 7 2011

Ipsos has named a new management team in Asia Pacific, led by Lifeng Liu who was formerly CEO of Greater China. More

UK CEOs Call for Tax Relief on Market Research

Jan 7 2011

In the UK, a group of CEOs led by Paul Lindley, the founder of ethical children's food firm Ella's Kitchen, has called for tax relief on investment in consumer insight aimed at developing new products and services. More

Gongos Promotes for COO Role

Jan 7 2011

US-based qual specialist Gongos Research has promoted Camille Nicita to the position of Chief Operating Officer, after a year when the company reported a 40% growth in revenue and a 35% increase in headcount. More

Wildfire Rolls Out Social Media Monitor

Jan 7 2011

In the US, social media marketing specialist Wildfire Interactive has launched a tool that enables companies to measure the growth of their social media audience and that of the competition across the leading social networks. More

Repucom Buy Extends Sports Media Measurement

Jan 6 2011

In the US, sports broadcast measurement specialist Repucom has acquired Image Impact, which measures brand placement in mass media programming. Terms of the deal were not disclosed. More

Experian Hitwise Launches in India

Jan 6 2011

Online competitive intelligence provider Experian Hitwise has launched in India, to help domestic and international marketers operating in the country improve their online marketing, content development and search tactics. More

Language Logic to Push Ascribe Across Europe

Jan 6 2011

US translation and transcription tech firm Language Logic is to establish a presence in the European market, to focus on sales of its Ascribe products and services and its soon-to-be-launched text analytics solution. More

QuickQual Tool Launched

Jan 6 2011

US firm 20|20 Research has launched QuickQual, a bundled solution built on its QualBoard bulletin board focus group platform. More

Nunwood Reports Double Digit Growth

Jan 5 2011

UK-based agency Nunwood has recorded double digit growth in 2010, with a 10% rise in revenues to more than £11m ($17.6m). The firm has also announced two senior management changes. More

TNS to 'DISCOVER' New Frontiers

Jan 5 2011

TNS has kicked off the new year with a new 'global positioning' known as DISCOVER, which it says reflects its commitment to 'leading the way in research into new frontiers and making discoveries that help clients to develop opportunities'. More

ARF Hires NBC Veteran Stipp for Strategy Post

Jan 5 2011

In the US, the Advertising Research Foundation (ARF) has appointed former NBC Universal veteran Horst Stipp for the newly created position of EVP, Global Business Strategy. More

Partners Open Shopper Insights Center

Jan 5 2011

In the US, Synovate has partnered with Duke University to create the 'Duke/Synovate Shopper Insights Center for Leadership and Innovation', which will focus on advancing research into shopper insights and marketing. More

Toluna Launches Concept Test Security Feature

Jan 5 2011

Panels and MR technology firm Toluna has launched SafeView, a system to ensure the confidentiality of client concepts tested with online survey respondents. More

TNS Buys Control of RMS in Africa

Jan 4 2011

TNS has acquired a majority stake in the Research and Marketing Services (RMS) group of companies in West and Central Africa. More

Nielsen Human Resources Chief Quits

Jan 4 2011

Nielsen's Chief Human Resources Officer Roberto (Bob) Llamas is to leave the firm at the end of the first quarter 2011. The firm plans to name a successor during the transition period. More

ISG Buys Benchmarking Specialist Compass

Jan 4 2011

Information Services Group (ISG), the acquisition vehicle formed by former VNU boss Michael Connors, has bought UK-based Compass, which provides business and IT benchmarking, performance improvement and analytics services. Terms were not disclosed. More

GfK Ups Stake in SirValUse and nurago

Jan 4 2011

In Germany, GfK has upped its stake in user experience specialist SirValUse Consulting and usability research firm nurago to 60%. More

Rentrak Snaps Up Media Salvation

Jan 4 2011

US-based multi-screen measurement specialist Rentrak has acquired Media Salvation, a provider of data aggregation, processing and analytics tools to studios and independent film companies. Terms were not disclosed. More

Borrell Buys Media Researcher Belden Interactive

Jan 4 2011

In the US, Borrell Associates has acquired media industry research agency Belden Interactive. Terms of the deal were not disclosed. More

[x+1] Raises $10m for Expansion

Jan 4 2011

US-based behavioral targeting firm [x+1] has closed a $10m Series B funding round, which will be used to support the growth of its digital marketing strategy. More

Most Americans 'Welcome Do-Not-Track'

Dec 23 2010

Most Americans would welcome a 'Do Not Track' measure to prevent advertisers from tracking their online movements, according to a new poll conducted by Gallup. More

Nielsen to Preview 'Extended Screen' in the New Year

Dec 23 2010

Nielsen will provide clients early in 2011 with preview reports for its 'Extended Screen' initiative. The approach adds Internet viewing of TV programs into Nielsen's National People Meter (NPM) television ratings, to demonstrate the impact of online viewing on program measurement. More

Zagorski Takes the Reins at eXelate

Dec 23 2010

Audience targeting exchange eXelate has promoted Mark Zagorski to the post of Chief Executive Officer, replacing founder Meir (Iri) Zohar who is returning to his native Israel. More

iCharts Expands Software Capabilities

Dec 23 2010

US-based reporting software developer iCharts has updated its solution to provide support for a wide array of survey data such as Likert scale, forced ranking, multi-select and semantic differential. More

Cronin Adds Analytics to Media Service

Dec 23 2010

US marcoms agency Cronin and Company has expanded its services to include analytics as part of its media offering; and has promoted Gary Capreol to lead the new unit. More

Skinner back as Chair of Arbitron Advisory Council

Dec 23 2010

In the US, Tom Skinner, VP and General Manager of radio station KZST-FM, has been re-elected as Chairperson of the 2011 Arbitron Radio Advisory Council. He previously held the post of Vice Chair in 2010 and served as Chairman in 2003. More

First US Census Data Shows 9.7% Population Growth

Dec 22 2010

The first set of results from the 2010 US Census are just in, showing the total population up 9.7% to 308m since 2000, with the Western and Southern states growing relative to the NE and Mid-West. A strong response rate meant the Census came in under budget by $1.7bn. More

Launch of Social Media Insight Firm Mass Relevance

Dec 22 2010

In the US, Sam Decker, the former CMO of word-of-mouth agency Bazaarvoice, has co-founded a firm that helps consumer brands use real-time conversations, commentary and insights culled from millions of social media activities taking place around the globe. More

A Quarter of US Adults Now in Cellphone-only Households

Dec 22 2010

Around a quarter (24.9%) of Americans no longer have home telephones, according to a report published by the Center for Disease Control (CDC), which warns that the potential for bias due to undercoverage remains a 'real and growing threat' to surveys. More

eBay Data Firm AERS Gets $4m Investment

Dec 22 2010

In the US AERS, owner of eBay research tool Terapeak, has closed a $4m round of funding, which it will use to accelerate growth and expand its data aggregation capabilities. More

Kinesis Adds Google Analytics Support

Dec 22 2010

US-based survey and panel management software firm Kinesis Survey Technologies has added built-in Google Analytics support to its flagship platform. More

Dachis Buys Social Community Builder

Dec 21 2010

In the US, social business consultancy Dachis Group has acquired social media marketing agency and community builder Powered Inc. Terms of the deal were not disclosed. More

Software UX Researcher Raises $200k in Brazil

Dec 21 2010

In Brazil, software experience tester DeskMetrics has closed a $200k initial round of funding from an unnamed group of regional angel investors. More

Empathica Rolls Out Real-Time Data Extraction Tool

Dec 21 2010

Canadian customer experience specialist Empathica has launched a tool which enables business analysts to perform real-time queries on their customer experience data, and probe the reasons behind the trends that emerge. More

New Leaders for Geomentum

Dec 20 2010

In the US, media strategy and measurement agency Geomentum has appointed former Starcom MediaVest Group (SMG) leader Sean Finnegan as CEO, and Tony Bombacino as President/Chief Marketing Officer (CMO). More

Indian Roll-Out for DIY Tool

Dec 20 2010

In India, marketing research solutions provider Rightrack has launched 'Easy Research Pro', an online DIY business research tool which uses 'dialogue methodologies' to interact with respondents across geographies and time zones. More

MRUC and Roy Morgan Sign Indian Deal

Dec 17 2010

The MRUC (Media Research Users Council) has partnered with Australian market research firm Roy Morgan Research to launch a single source survey in India. More

Innerscope Claims Real-Time Biometrics First

Dec 17 2010

In the US, biometrics and emotion measurement specialist Innerscope Research claims to have conducted the first ever biometric monitoring of an audience at an industry conference in real-time, at last week's ANA Creativity Conference. More

Reality Check: Only Six Percent Seek Social Media Feedback

Dec 17 2010

Most large US companies are not currently using social media channels such as Facebook and Twitter to gather customer feedback, according to the findings of a study conducted by research technology firm MarketTools. Some of them aren't using any other medium either... More

Supreme Court to Rule on Pharma Data Law

Dec 17 2010

In the US, Attorney General William Sorrell has filed a petition with the Supreme Court to review a decision previously made by a court in Vermont, which allows the collection and use of prescriber-identifiable data for marketing or promoting prescription drugs. More

Webrank Launches Social Media Analytics Tool

Dec 17 2010

In the US, web site audit specialist Webrank has launched a social media analytics tool which tracks conversations about clients and their brands, scans them for sentiment and summarises with an aggregate score. More

InsightExpress Hires Media and Brand Expert

Dec 17 2010

US-based digital marketing research firm InsightExpress has appointed Matt Butner as Vice President, Director, Media and Brand Research, with a remit to oversee the integration of analytics into its research solutions. More

Communispace Seeking $100m Sale?

Dec 16 2010

In the US, speculation is growing that online research community builder Communispace is looking for a buyer among a group of venture capital firms, tech companies and holding companies - including marketing services group Omnicom. More

Cint Expands Presence in Germany

Dec 16 2010

In Germany, online sample exchange Cint has moved its existing Berlin-based team to new premises, and opened a new office in Augsburg. More

Anderson to Launch Text Analytics Tool

Dec 16 2010

In the US, market research and data mining consultancy Anderson Analytics is to roll out a new text analytics software platform next year, designed specifically for use by market researchers and intended for both survey and social media data. More

Three Partner for Print Ad Impact Tracking

Dec 16 2010

In the US, publishing giant Forbes has partnered with MediaVest and comScore to launch what it describes as 'first of its kind' research to measure print advertising effectiveness using digital tracking methodology. More

ABCi Teams with Polar for Mobile Audience Audits

Dec 16 2010

The Audit Bureau of Circulation's interactive unit ABCi has teamed with Polar Mobile, to provide audited results for publications in the US and Canada which are read on mobile platforms. More

Parisian Rendezvous for Rentrak

Dec 15 2010

Rentrak and Paris-based Cine Chiffres have announced the formation of a joint venture which will monitor cinema box office figures throughout France, from 1st January 2011. More

FEATURE: Carpet Slipper Conference

Dec 15 2010

Last week's 'Festival of NewMR' broke new ground in various ways. DRNO Features Editor and virtual conference-goer Teresa Lynch looks back at 24 hours of leading edge thought and trailing edge fashion... More

Census Bureau Opens Window on US Communities

Dec 15 2010

The U.S. Census Bureau has for the first time released 5-year estimates from the American Community Survey (ACS), making available social, economic, housing and demographic statistics for every community in the country. More

China TV Joint Venture for Nielsen

Dec 15 2010

Nielsen has formed a joint venture with China Cable Union Data Services (CCData) to pioneer the delivery of new and more detailed insight on China's growing digital TV market. More

SAY Media and KN Dimestore Launch Engagement Measure

Dec 15 2010

In New York, social engagement company SAY Media and Knowledge Networks' ad effectiveness subsidiary KN Dimestore have announced a new research approach designed to measure the impact of user engagement on brand metrics. More

CPS 'Still Undecided' re Phorm / BT Prosecution

Dec 15 2010

In the UK, the Crown Prosecution Service (CPS) has again deferred its decision on whether or not to charge Phorm and BT over the trial of tracking technology in 2006-7. More

Dub Adds Dutch, Czech and Cantonese

Dec 15 2010

Software firm Dub has enhanced its IdeaStream online qual research platform with support for Dutch, Czech and Cantonese, bringing its total to fifteen languages. More

Nielsen Pulls Plug on US Radio Ratings Service

Dec 14 2010

Nielsen has announced that it is shutting down its diary-based radio ratings service in the US, from the Fall 2010 period. The firm said in a statement that the decision will not impact its international radio measurement services. More

TNS Restructures APAC Operations

Dec 14 2010

TNS has restructured its operations in Asia Pacific (APAC) to reflect the differing needs of the region's diverse markets, and named its Singapore office as its new APAC regional headquarters. More

Itracks Links with Panel Firms for 1.7m Sample

Dec 14 2010

Canada-based online data collection specialist Itracks has partnered with a number of panel operators to provide access to a group of more than 1.7 million US and Canadian panelists. More

NPD Group Hires Deputato for Analytics Push

Dec 14 2010

In the US, the NPD Group has launched a suite of advanced analytics products which tap into its proprietary item-level tracking information. It has also hired former SymphonyIRI exec John Deputato for the newly created role of Senior Vice President for Advanced Analytics. More

Liu to Lead Consumer Research at Nielsen Singapore

Dec 14 2010

Nielsen Singapore has appointed Grace Liu as Head of Consumer Research, succeeding Joan Koh who was promoted to the post of Managing Director in April. More

A Victory for Truth

Dec 14 2010

Andy Dexter's agency Truth scooped the blue riband Best Agency award at last night's annual MRS bash in London. A noisy crowd at the capital's Lancaster London Hotel saw Verve take the Best Newcomer, while innovative agencies Firefish and BrainJuicer took three and two awards respectively. More

Rothenberg Calls Time on IAB Role

Dec 13 2010

Randall Rothenberg, President and CEO of Interactive Advertising Bureau (IAB), is to step down from his role in January, to take up a new post as Chief Digital Officer of Time Inc. More

eBureau and BlueKai Link for Online Targeting

Dec 13 2010

In the US, predictive analytics specialist eBureau has partnered with audience data marketplace BlueKai to offer advertisers a 'more precise' method of audience targeting for online ad campaigns. More

eDigital Debuts Results Snapshot Tool

Dec 13 2010

UK-based eDigitalResearch has rolled out the eDigitalDashboard, which it says provides businesses with an 'instant visual snapshot' of real-time results including KPIs. More

Profs Debut Android Measurement App

Dec 13 2010

Two Assistant Professors, based in the US and Japan, have developed an app which collects information anonymously from Android users using a daily pop-up survey. More

New Service Combines Eye and Brain Measures

Dec 13 2010

In the UK, MR and usability testing specialist SimpleUsability has introduced an 'Emotion Response Analysis' service, which uses a new form of EEG brainwave monitoring headset combined with eye tracking technology. More

Future's Clear for Billion Dollar Arbitron

Dec 10 2010

Arbitron's week has had its ups and downs but its leaders will enjoy their weekend in the knowledge that its biggest client Clear Channel Radio has signed up for PPM and diary ratings for another five years for a reported $538m. The ratings firm's share price has leapt accordingly. More

CASRO's Cautious Welcome for Rush Bill

Dec 10 2010

CASRO has issued a statement responding to the 'Rush Bill', the federal privacy legislation currently under review in the US. The 'sorely needed' framework holds no nightmares for researchers, the association believes, but has room for improvement and clarification. More

IAB Launches Mobile Center of Excellence

Dec 10 2010

The Interactive Advertising Bureau (IAB) has continued its recent activity in the mobile arena with the launch of a Mobile Marketing Center of Excellence. More

Nielsen 'Restates' TV Ratings

Dec 10 2010

Following its admission last month of a flaw in the measurement of web traffic due to pages with 'very long URLs', Nielsen has now notified clients that it will 'restate' ratings for nine TV stations in four of its metered markets due to problems with 'software logic'. More

Media Veteran Cesaria Joins Ipsos OTX

Dec 10 2010

In New York, Joseph Cesaria has rejoined Ipsos as Senior VP of Business Development at Ipsos OTX. He joins from InsightExpress where he served as Group Director Media Research. More

PPM Panellists Admit to 'Meter Cheating'

Dec 9 2010

An independent study of Arbitron's PPM (Portable People Meter) panellists has uncovered how some try to 'beat the system' in order to earn more monthly payments. More

KN Introduces Smartphone Survey Solution

Dec 9 2010

In the US, consumer specialist Knowledge Networks (KN) has partnered with mobile survey technology provider Techneos to roll out a solution that uses smartphones both for traditional information gathering and for 'on the go' and 'in the moment' research. More

Vision Critical Hires Leader for UK

Dec 8 2010

Vision Critical has hired Mike Stevens, formerly a divisional head at Simpson Carpenter, as Senior Vice President of UK Research. More

Audience Data Specialist Bags $4.4m

Dec 8 2010

In the US, Proximic - a provider of contextual and audience interest data services for use in ad targeting - has secured $4.4m in growth funding. More

Flurry Raises $15m to Expand Analytics Services

Dec 8 2010

In the US, mobile app analytics provider Flurry has closed a $15m Series C round of financing, which it will use to expand its Flurry Analytics and AppCircle services across the top mobile application platforms, including iOS and Android. More

Australian Behavioural Ad Guidelines Planned

Dec 8 2010

A cross-industry group comprising six of Australia's leading online, marketing and ad industry bodies has been formed to develop industry guidelines and standards on online behavioural advertising (OBA) in the country. More

FreshMinds Hires Methodology Head

Dec 8 2010

UK research agency FreshMinds has hired former JRA exec Niall Smith as Head of Research Expertise and Development, responsible for providing methodological expertise to its 40 researchers and working across its diverse client portfolio. More

Foresee Results Opens London Office

Dec 8 2010

US customer satisfaction measurement firm ForeSee Results has opened a London office, appointed Mansoor Malik as UK Managing Director, and hired a number of sales, customer service and analysis personnel. More

Photon Analytics Firms Get New Boss

Dec 8 2010

Marcoms group Photon has added to the remit of Matthew Melhuish, its Head of Australian agencies, who will now oversee its portfolio of field marketing companies including a number of data collection and analytics firms. More

Panovus Firms Combine to Launch Data Agency

Dec 7 2010

UK marketing services group Panovus has brought together a number of its firms to launch a data and information services agency. Led by new hire Andy Taylor, its offer includes data planning and management, prospect acquisitions, research and intelligence, and data analytics. More

Firms Pay $2.4m to Settle Flash Cookie Privacy Suits

Dec 7 2010

Web metrics company Quantcast and software firm Clearspring have agreed to pay $2.4 million to settle class-action lawsuits claiming they used Flash cookies to track web users without their permission. Separately, online privacy faces a new threat, 'history sniffing'. More

Lotame Raises $11m to Meet 'Crowd Control' Demand

Dec 7 2010

US-based social media tracking and targeting firm Lotame has closed an $11m Series C funding deal, which it says will help it address demand for its Crowd Control audience data. The firm has also appointed three staff in its new Platform Sales and Services division. More

Decipher Launches Beacon DIY Survey Solution

Dec 7 2010

US-based research technology specialist Decipher has released a new DIY research software suite, which allows users to build their own online surveys and disseminate them to target audiences. More

$5.1m Funding for Site Tagging and Tracking Firm

Dec 7 2010

In the US, Monetate - which provides web site testing, targeting and personalization - has raised $5.1m, which it says will feed growing demand for its consumer web site solutions, and allow it to increase its staff from 30 to about 50 employees. More

Web Traffic Tracker Prospectvision Opens US Office

Dec 7 2010

UK-based web site visitor tracking specialist Prospectvision has opened an office in the US, near Grand Rapids, Michigan. More

Havas Digital Hires Data and Analytics Head

Dec 7 2010

Global interactive network Havas Digital has appointed former Microsoft exec Ciaran McConaghy as its UK-based Head of Data and Analytics, with a remit to champion all emerging forms of data analysis, site analytics and data modelling. More

Arbitron Loses RADAR and Nationwide MRC Accreditation

Dec 6 2010

In the US, the Media Rating Council (MRC) has withdrawn its accreditation for Arbitron's RADAR and Nationwide network and national radio audience services, because they incorporate data from PPM markets that are not accredited by the MRC. More

'Do Not Track' Threatens Whole Web Experience, Says IAB

Dec 6 2010

In the US, the IAB has responded to the Federal Trade Commission's (FTC) recent call for a 'Do Not Track' mechanism to be included in web browsers, with a warning that the solution would require 'reengineering' of the Internet's architecture. More

Shoutlet Secures $6m for Social Media Platform

Dec 6 2010

In the US, social media management firm Shoutlet has raised $6m in Series B funding, which it will use to fuel company growth and product development plans. More

GfK Promotes for US Co-President Roles

Dec 6 2010

GfK Custom Research North America has promoted Thomas Finkle and David Krajicek to the role of Co-President, responsible for providing strategic leadership and day-to-day management. More

iPhone and iPod Touch Options for SODA

Dec 6 2010

Canada-based mobile survey software firm Techneos has released a new edition of its SODA (Survey On Demand Application) solution, for iPhone and iPod Touch platforms. More

Change at the Top for Cheskin Added Value

Dec 6 2010

In the US, Cheskin Added Value has appointed Added Value France Chief Exec Jonathan Hall as EVP, Managing Director, while announcing that CEO and co-founder Darrel Rhea is leaving to 'pursue his passion for organizational consulting'. More

Ipsos ASI Rolls Out Digital Ad Measure

Dec 6 2010

In the US, ad pre-testing specialist Ipsos ASI has introduced a tool to measure the impact and effectiveness of digital advertising. More

MDC Partners Buys to Expand Analytics Offer

Dec 3 2010

In Canada, marcoms network MDC Partners has acquired a majority stake in digital agency Capital C and data analytics business Kenna from their parent firm Newport Partners Holdings, under which the agencies were merged in 2005. The deal is reportedly valued at $27m. More

Vovici Prepares for Growth with Office Relocation

Dec 3 2010

US survey software firm Vovici has relocated to a larger office space in Virginia, in preparation for anticipated growth in 2011 and a three-year plan to hire new staff. More

ClearSaleing System Measures Multiple Brand Sites

Dec 3 2010

In the US, ClearSaleing - which provides marketers with insight into their online ads - has developed the 'Multi-Brand Attribution' system, through which advertisers can analyze consumer response to their multiple brand web sites in one platform. More

PeopleBrowsr Debuts Social Media Dashboard

Dec 3 2010

US firm PeopleBrowsr has released a research platform which enables users to access demographic data, real-time and historical mentions, sentiment analysis and viral analytics for any keyword. More

Coca-Cola Pools Data for BI Warehouse

Dec 2 2010

In the US, Coca-Cola has created an integrated business intelligence data warehouse, to provide its marketing, sales and supply chain execs with immediate access to point-of-sale (POS) and scanner data. More

Scarborough Hires Nielsen's Drouillard as CEO

Dec 2 2010

In the US, Nielsen/Arbitron joint venture Scarborough Research has hired Nielsen veteran Tom Drouillard as President and CEO, succeeding Gregg Lindner who has moved to Arbitron as Chief Research Officer. More

Home Web CATI System Unveiled

Dec 2 2010

US firm Creative Research Systems has released a new Web CATI module that enables interviewers to work from home or other remote locations. More

Millward Brown Taps OpenAmplify's Semantic Service

Dec 2 2010

WPP-owned Millward Brown has partnered with semantic web service OpenAmplify to provide clients with a deeper understanding of what respondents actually mean in their answers to surveys. More

Social Strategy1 Hires Social Media Monitoring Expert

Dec 2 2010

US-based social media intelligence firm Social Strategy1 has appointed Steve Ennen as President and Chief Intelligence Officer. More

German Bank Fined for Illegal Customer Profiling

Dec 1 2010

Hamburg's Data Protection Authority has fined German savings bank Hamburger Sparkasse (Haspa) EUR 200k, for illegally profiling its customers, and allowing its customer services rep access to this data. More

comScore Debuts Video Measure in Spain, Latin America

Dec 1 2010

comScore has introduced its online video measurement service in Brazil, Mexico, Argentina, Chile and Spain. More

Rentrak and NPD Get Closer to VOD

Dec 1 2010

In the US, multi-screen media measurement specialist Rentrak has partnered with retail information provider The NPD Group, to provide a 360 degree view of video-on-demand (VOD) users. More

UK Roll-Out for Keller Fay's TalkTrack WOM Tool

Dec 1 2010

Word-of-mouth research and consulting firm Keller Fay is to roll out its proprietary TalkTrack panel in the UK, following its launch in the US in 2006. More

Media Agency Hires Vogel as First Insight Director

Dec 1 2010

In the US, media research guru Judy Vogel has joined Media Storm in the new role of Director of Insights and Analysis. More

Converseon Hires Social Media SVP

Dec 1 2010

Social media consultancy Converseon has hired former Publicis analytics veteran Mark Kovscek for the new position of Senior Vice President of Enterprise Analytics, drawing consumer and brand insights from the firm's social media intelligence solutions. More

BAP Raises $9.5m for Behavioral Ad Self-Regulation

Nov 30 2010

In the US, The Better Advertising Project (BAP) - formed by ad and marketing associations to help self-regulate behaviourally targeted advertising - has secured a $9.5m investment, earmarked for development of its Assurance Platform. More

ICO Questions Health Department on Facebook Deal

Nov 30 2010

In the UK, the Information Commissioner's Office (ICO) has asked the Department of Health (DoH) for clarification about its online data sharing agreement with Facebook. More

Vision Critical Hires Lagos for London Office

Nov 30 2010

Research and MR technology firm Vision Critical has appointed former TNS researcher Gina Lagos as Senior Research Director in the UK. More

Revelation Adds Russian and Turkish Options

Nov 30 2010

US-based online and mobile qual research software provider Revelation has expanded its language capabilities to include Russian and Turkish. More

Kantar Media Wins Emirates TV Contract

Nov 29 2010

In the United Arab Emirates (UAE), a group of industry bodies have given Kantar Media a five-year contract to develop and implement the country's first PeopleMeter television audience measurement service. More

Investment for Analytics Firm ClickFox

Nov 29 2010

ClickFox, a provider of customer experience analytics (CEA) software and solutions, has raised $18 million in series C financing to finance growth and expansion. More

Photon Closes Found Agency, Moves Staff

Nov 29 2010

Embattled marketing group Photon has continued its efforts to simplify its management and company structure, closing digital provider Found Agency and moving its staff to its sister company Returnity. More

Japanese Partner for MarketShare

Nov 29 2010

US-based analytics firm MarketShare has teamed up with Japanese ad agency Hakuhodo to offer marketing effectiveness solutions to clients in Japan and other key Asian markets. More

Nielsen Makes New Deal with Calhoun

Nov 29 2010

IPO-bound research giant Nielsen has reportedly struck a new deal with CEO David Calhoun, adding three years to his contract in exchange for a salary rise and a $6 million signing bonus. More

BI Firm Opens in Latin America

Nov 29 2010

Manthan Systems, which provides Business Intelligence (BI) and Analytics solutions for the retail and consumer goods industries, has announced the opening of a Latin America office in Sao Paulo, Brazil, headed as VP of Latin America by Patroclos Prasinos. More

BBC to Introduce 'Live Plus 7' Measurement

Nov 26 2010

In the UK, the BBC is introducing its own 'Live Plus 7' system, which supplements traditional 'overnight' audience figures with numbers viewing the same programmes on any of a number of platforms up to seven days later. More

Kantar Ups UK Worldpanel Size by 20%

Nov 26 2010

Kantar has increased the size of its Worldpanel in the UK by 20%, to include data from 30,000 households by the end of 2011. The firm has also announced other enhancements to the overall Worldpanel service. More

Site Intelligence Gets Funding and New CEO

Nov 26 2010

Online customer behaviour analysis firm Site Intelligence has received an unknown amount of equity funding from Oxford Capital Partners, while appointing Peter Ryan as Chief Executive Officer. More

Kurani Gets Funding for Opinionaided App

Nov 26 2010

In the US, technology firm Kurani Interactive - developer of the Opinionaided iPhone market research app - has secured another $275k in funding. More

Social Media Analysis Launch for New UK Firm

Nov 26 2010

In the UK, social media monitoring firm Trevanian Legg has launched a service to gather and analyse unprompted comments about brands from a wide range of social media platforms. More

New HQ for Clipstream Survey

Nov 26 2010

In Canada, Destiny Media-owned Clipstream Survey has moved with its parent company to new headquarters in downtown Vancouver. More

Batchelor Joins the BrainJuicer Board

Nov 26 2010

In the UK, online market research specialist BrainJuicer's Chief Operating Officer Alex Batchelor has been elected to the company's Board as an Executive Director. More

OzTAM Names Peiffer as New CEO

Nov 25 2010

OzTAM - Australia's official source of television audience measurement - has appointed Doug Peiffer as its new CEO, succeeding Kate Inglis-Clark who leaves after seven years in post. At this point, the details of Inglis-Clark's next career move are unknown. More

Concerns Over NHS Web Tracking

Nov 25 2010

In the UK, Labour MP Tom Watson has complained to Health Secretary Andrew Lansley about a code on the NHS Choices web site, which enables Facebook and other firms to track the medical conditions users have searched. More

WNS Opens European Headquarters in London

Nov 25 2010

Offshore business process outsourcing (BPO) firm WNS has opened a European HQ in London, to support its expansion in the region. More

InSites Hires for New Consultancy Offer

Nov 25 2010

European research agency InSites Consulting has appointed social media and trend specialist Polle de Maagt, to support the addition of marketing consultancy to its portfolio of services. More

New Dashboard Tracks e-Commerce Sites

Nov 25 2010

UK-based web analytics company Maxsi has launched myLiveDashboard, a new online system which provides live real-time reporting on e-commerce web site activity. More

Shell Firm Seeks MR Acquisitions

Nov 24 2010

UK-based sports consultancy TSE Group is to be converted into an international marcoms business called Porta Communications, which will act as an investment vehicle for buying market research, PR and advertising firms. More

Transatlantic Start-Up Tracks Love and Hate

Nov 24 2010

Launched in London and New York, a new firm called Amplicate will provide access to statistics gathered from more than 40 million consumer opinions, on the products, services and issues they love and hate. More

Kantar to Offer MediaCorp 'Holistic' TV Viewing Data

Nov 24 2010

Online media agency MediaCorp has extended its TV audience measurement contract with Kantar Media to include VirtualMeter technology, which will enable it to view consolidated data across multiple platforms including linear TV and IPTV. More

Heart+Mind Center Honors Wirthlin Founder

Nov 24 2010

In the US, research firm Heart+Mind Strategies has opened 'The Richard B. Wirthlin Center for Applied Values-Research in Marketing and Communications' - in honor of President Reagan's former pollster Dr Richard Wirthlin, who is a member of its Advisory Board. More

OMA Adds New Functionality to MOVE Measure

Nov 24 2010

In Australia, the Outdoor Media Association (OMA) has added a new 'Plan by Format' functionality to its MOVE audience measurement system; enabling users to view and cross-analyse the reach and frequency of different out-of-home (OoH) formats. More

Australian Group STW Splits Off Data Collection Agency

Nov 23 2010

Marketing content and comms services specialist STW Group has strengthened its insights division with the launch of a specialist market research data collection agency called Touchpoint Research Australia. More

Adobe to Open Omniture Data Centre in UK

Nov 23 2010

Software giant Adobe is planning to open a new data centre outside London, to serve clients of its Omniture Business Unit in Europe, the Middle East and Africa. More

New Harris Service Offers 36-Hour Turnaround

Nov 23 2010

Harris Interactive has launched 'Flash Poll' - a service which provides representative research data on up to 1,000 respondents in 36 hours. Each research project commissioned using the service is treated as a unique piece of custom research. More

New Compete API Opens Access to Web Site Metrics

Nov 23 2010

In the US, Kantar-owned online behavior measurement specialist Compete has introduced a platform giving users unlimited access to detailed traffic, audience and engagement metrics covering the top one million web sites. More

Nielsen Taps Moult for Media Analytics Initiative

Nov 23 2010

In the US, Nielsen has launched a Media Analytics initiative, focused on developing tools to provide additional insights from its existing syndicated media research data. The new initiative will be led by Bill Moult, a founding partner of the Media Behavior Institute (MBI). More

Partners Debut Convenience Store Consumer Panel

Nov 23 2010

In the US, Management Science Associates (MSA) and Paradigm Sample have launched the Convenience Consumer Insights Panel (cci Panel), which gathers consumer information from convenience store (C-store) shoppers. More

The Futures Co Moves Burdett Stateside

Nov 23 2010

WPP-owned global trend research consultancy The Futures Company (TFC) is relocating Lloyd Burdett to its New York office, where he will take up the position of Head of Consulting in the US. More

Contracts End Univision's PPM Boycott

Nov 22 2010

Arbitron has announced that Spanish-language broadcasting group Univision Radio has signed multi-year contracts for its PPM (Portable People Meter) ratings services in twelve markets. More

Durrants Buys Into Brandwatch

Nov 22 2010

UK media intelligence agency Durrants has acquired a stake in Brighton-based social media monitoring company Brandwatch, which now aims to expand its US offer and extend its service to cover Russia and China. More

Verve Adds Analysis Functions

Nov 22 2010

Custom panel and community specialist Verve has added survey scripting and data analysis functionality to its VERVE Engine platform by integrating it with Askia software. More

Google Data to Go; Privacy Issues to Stay

Nov 22 2010

Wi-fi data accidentally collected by Google's Street View cars will be deleted 'as soon as possible', according to the office of the UK's Information Commissioner. Separately, US and UK privacy policy unfolds and is criticised; and Tim Berners-Lee expresses fatherly concern. More

PR Firm Offers Social Media Stress Test

Nov 22 2010

Global PR firm Weber Shandwick has launched a social media crisis simulator, FireBell, which offers those clients who dare 'an authentic, real-time experience of being under attack on social media channels'. More

Dutch Expansion for Cint

Nov 22 2010

Online sample exchange Cint has announced growth in the Netherlands with the appointment of Maurice Wassen as a Senior Account Manager based in its new Amsterdam office; and the addition of the Motivaction panel. More

US Role for Rushfirth as Moore Becomes Nunwood's Global MD

Nov 19 2010

Nunwood has promoted Andy Moore to the position of Global Managing Director, with responsibility for the firm's operations across the European, US and APAC regions. He takes over from Phil Rushfirth, who is moving to Los Angeles to drive the US business. More

Intel Buys OoH Measurement Firm CognoVision

Nov 19 2010

US-based chip manufacturing giant Intel has acquired Canadian out-of-home (OoH) audience measurement technology developer CognoVision for an undisclosed amount. More

Gnip Raises $2m to Push Twitter Firehose Data Sales

Nov 19 2010

US-based social media data provider Gnip has raised $2m in new financing, to enable it to become the first authorized reseller of Twitter's 'Firehose' data stream. More

Arbitron Rolls Out Sports Radio Metric

Nov 19 2010

In the US, Arbitron's Custom Sports Services arm has created the Event Retention Index (ERI); a new metric for its Portable People Meter (PPM) radio ratings service which provides information on the extent to which audiences 'stay tuned' to sports broadcasts. More

Ethnic Specialists Team Up

Nov 19 2010

In the US, ethnic and multicultural specialist Ebony Marketing Research (EMR) has partnered with ethnic data supplier List Service Direct (LSDI) to enable it to tap into targeted lists for telephone studies. More

MRC Withdraws Nielsen Diary-Only TV Accreditation

Nov 18 2010

US ad industry ratings watchdog the Media Rating Council (MRC) has withdrawn its accreditation for local television ratings in Nielsen's 154 diary-only markets, backdating the withdrawal to 2009. More

Rentrak 'Eliminates' Papagan's Role as President

Nov 18 2010

US-based multi-screen media measurement specialist Rentrak has eliminated the position of President, held by Ken Papagan, and transferred the responsibilities to Cathy Hetzel who heads its Advanced Media and Information division. More

LiveWorld Debuts Moderated Social Media Analysis

Nov 18 2010

Social network marketing company LiveWorld has introduced an opinion analysis service, which combines technology with human moderators who review customer posts in context. More

AMS Launches Video Ad Auditing Solution

Nov 18 2010

In the US, Automated Media Services (AMS) has launched video verification technology providing audited confirmation of digital video play and performance. More

Partners Launch Consumer Experience Firm Infrared

Nov 17 2010

In the US, industry researchers Tracy Downing, Mike Lokowich and Lisa Myers have launched Infrared Partners, a new consultancy offering marketing, research and customer experience solutions. More

Face Launches X-Crowd for Tech Co-Creation

Nov 17 2010

In the UK, co-creation specialist Face has launched an online community called X-crowd, which promises to connect 'tech lovers' with global technology brands. More

Ex-Nunwood Board Directors Set to Boxclever

Nov 17 2010

In Leeds, UK, three former Nunwood Board directors have founded full service agency Boxclever. More

Appointments and Move for Quick Test/Heakin

Nov 17 2010

US qual and quant data collection agency Quick Test/Heakin has relocated its West Oaks Mall facility in Houston to new premises, where it has appointed Denise Bryant as Manager. The firm has also announced a number of promotions and appointments. More

Web Analytics Tools Target Smaller Sites

Nov 17 2010

Web analytics and survey research specialist Crowd Science is to launch nine online marketing research tools, aimed specifically at publishers of small to medium-sized web sites. More

Chime Research Division Eyes Profit Increase

Nov 16 2010

In the UK, Chime's Research and Engagement division - which includes Facts International, Opinion Leader Research, CaucusWorld, acefieldwork, Naked Eye and Brand Democracy - says it is expecting increased profit in the second half year. More

Stream Forms Business Analytics Group

Nov 16 2010

In the US, business process outsourcing (BPO) firm Stream Global Services has formed a Business Analytics division, to help clients gather, measure, and analyze data associated with their business processes. More

Revenue Up and Losses Down at iPerceptions

Nov 16 2010

In Canada, Voice-of-Customer (VoC) analytics specialist iPerceptions has reported a 5% year-on-year climb in third quarter revenue to $1.26m. During the period, the firm also cut its operating loss by 83%. More

New Boston HQ for Communispace

Nov 16 2010

In the US, online research community builder Communispace is relocating its headquarters from the current 40,000 square foot location in Watertown, Massachusetts, to an office twice the size, based across two floors of the Atlantic Wharf Building in Boston. More

Qualvu Rolls Out DIY Video Survey Platform

Nov 16 2010

US-based video research solutions provider Qualvu has rolled out a DIY web-based platform that enables businesses to engage with consumer groups and then review and analyze their feedback. More

New HQ for Lightspeed

Nov 15 2010

Lightspeed Research has moved its global headquarters from Basking Ridge to Warren, also in New Jersey. More

Engage Technique Promises 'Braver' Ads

Nov 15 2010

In the UK, Engage Research has announced a new approach to the development of creative ads, bringing consumers into the research process at an earlier stage where they are more likely to inspire 'better, braver brand advertising'. More

GfK Enjoying Strong Year

Nov 15 2010

GfK has announced third quarter organic sales growth of 9.2%, up from an already strong 8.0% in the second quarter and 5.3% in the first quarter; and adjusted operating income up 27% to EUR 48.5m. More

Synovate Recovery Gathers Pace

Nov 12 2010

Synovate parent Aegis Group has reported organic revenue growth of 9.7% in the third quarter, and 5.2% for the nine month period, but has warned of slower growth in the fourth quarter. Synovate outperformed the media division with revenue up 11.5% for the quarter and 5.7% over 9 months. More

NYC Office for The Leading Edge

Nov 12 2010

Australian-based custom research firm The Leading Edge has opened its first in North American office, in New York, and hired former Interbrand and McCann exec Daniel Binns as CEO and Founding Partner. More

comScore Moves Weinberger for ANZ Role

Nov 12 2010

comScore has appointed Amy Weinberger as Vice President based in Sydney, heading up its operations in Australia and New Zealand. More

IBM Completes Analytics Buy

Nov 12 2010

IBM has completed its acquisition of Marlborough, MA-based business analytics and data warehousing firm Netezza, announced in September. More

Social Media Tracking Partnership for China

Nov 11 2010

Social media consultancy Converseon has announced a strategic partnership with Chinese social media intelligence provider CIC to integrate monitoring and conversation mining products. More

Eyetracking and Neuroscience Launches

Nov 11 2010

Stockholm-based Tobii Technology has launched a new product which will allow its clients to run eye-tracking experiments directly from MATLAB, the widely used MathWorks research software. Separately, neuroengineer Emotiv has announced a new headset with potential research uses. More

Pulse 'Looking for Acquisitions'

Nov 11 2010

Asian-focused panels and MR outsourcing company Pulse Group is said to be looking for M&A opportunities. More

New Synovate Division Offers Holistic View

Nov 10 2010

Synovate has launched a global analytics consulting practice, Synovate Management Analytics (SMA), promising clients the ability to make holistic, strategic decisions by integrating research, analytics and data sources for each project. More

KBM Group Acquires I-Behavior

Nov 10 2010

In the US, privately held database marketer I-Behavior has been acquired by the KBM Group, part of WPP's Wunderman network. I-Behavior provides direct marketing services to multi-channel retailers based on consumer purchase transaction data. More

UK Reforms Address Behavioural Targeting Concerns

Nov 10 2010

In the UK, the coalition government has proposed amendments to the Regulation of Investigatory Powers Act 2000 (RIPA), taking a tougher line with ISPs looking to monitor their customers' online movements, as in the much discussed BT / Phorm trials. More

Mobile Measurement Standards Aired

Nov 10 2010

Two US-based bodies, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) have released guidelines aimed at standardizing key metrics for mobile audience measurement. More

Experian and Alterian Partner to Integrate Customer Data

Nov 10 2010

Customer engagement technology specialist Alterian has announced a multi-year partnership with Experian Marketing Services to provide clients with a solution integrating data from multiple channels into a centralized database. More

New Texas HQ for Research Now

Nov 10 2010

Online sampling and data collection company Research Now has relocated its headquarters from Dallas to a larger site in Plano, Texas, with future growth in mind. More

MarketSight Upgrade Includes Client Portal

Nov 10 2010

In the US, survey analytics and reporting software company MarketSight has announced the release of Version 8.0 of its web-based tool, which features a new client portal, Key Findingsâ„¢, plus new charting and reporting features. More

BBC to Re-tender for Research Roster

Nov 9 2010

The BBC has announced it will re-tender its market research framework contract, compiling a roster of providers for use over a term of two years beginning with the third quarter of 2011. More

New Event Research Firm Keeps it Short and Sweet

Nov 9 2010

In California, events company Patrician has branched out with a real time data capture product called iHAVE5Qs. More

UK Ad Associations Form Social Media Partnership

Nov 9 2010

Assessment of ROI and more general measurement are two of the biggest challenges to further investment in social media activity, according to research by new partners, the IAB (Interactive Advertising Bureau) and advertisers' association the ISBA. More

Keynote Launches Build on Solid Year

Nov 9 2010

US-based Internet and mobile monitoring specialist Keynote Systems has reported encouraging results for its fourth fiscal quarter and more mixed figures for the full year ended September 30, 2010. The firm has also launched enhanced versions of its web performance monitoring and testing tools. More

Scarborough Launches PRIME Lingo

Nov 9 2010

In New York, Scarborough Research has announced the launch of PRIME Lingoâ„¢, a new web-based software platform giving non-specialist users desktop access to data including consumer lifestyles, cross media consumption, sports interest and demographics. More

Webtrends Enhances Mobile and Analytics Offers

Nov 8 2010

Webtrends has upgraded its Analytics On Demand platform, enhancing its Mobile Analytics and Analytics Insight products, and adding new report measures including single page view visits, entry page visits and bounce rates. More

uSamp Pursues 'Fully Automated' Sample Delivery

Nov 8 2010

MR technology and online sample firm uSamp has launched a new version of its SampleMarket panel access platform, offering enhanced real-time self-service access to its US proprietary panel. More

2,000-Character URLs Too Much for Nielsen

Nov 5 2010

Nielsen has apologised to clients for a 'flaw' in its web traffic methodology which has led to under-counting of web traffic in products including its NetView service. More

Lightspeed Research Boosts UK Team

Nov 5 2010

WPP-owned online research specialist Lightspeed has strengthened its office in Wimbledon, UK with three new project manager hires and a promotion. More

SurveyMonkey Secures $100m Debt Financing

Nov 4 2010

In the US, online DIY survey tools firm SurveyMonkey has secured $100m in debt financing from a group of banks. The firm plans to use the funds to reduce debt in preparation for making future acquisitions. More

Unilever Cuts BrainJuicer Stake Again

Nov 4 2010

In the UK, home products giant Unilever has sold a further 720,000 shares in online market research specialist BrainJuicer, reducing its stake in the firm to 14.2%. More

ABCi and Spreed Team for Mobile Usage Data

Nov 4 2010

The Audit Bureau of Circulations' interactive unit ABCi has teamed up with mobile publishing technology firm Spreed, to provide independently audited mobile usage data generated from smart phones, e-readers and mobile browsers in the US and Canada. More

uSamp Boosts US Team with Hires and Promotions

Nov 4 2010

Online panel and technology firm uSamp has appointed a new Chief Financial Officer, promoted two execs, and doubled the number of sales directors employed in its US offices. More

Ipsos Vantis Launches Product Monitoring Service

Nov 4 2010

In New York, product innovation specialist Ipsos Vantis has launched 'Vantis Files', a syndicated research offering that monitors competitive products and services across multiple industry sectors. More

VMS Debuts Media Analytics Community

Nov 4 2010

US firm VMS has launched an online community for users to share information about their experiences of media monitoring and analytics. More

Oracle Pays $1bn for Behavioral Tech Firm

Nov 3 2010

In the US, software giant Oracle has acquired Art Technology Group (ATG), a firm which develops software to track and analyze online customer behavior to improve the running of e-commerce web sites. The cash transaction is valued at $6 per share, or approximately $1bn. More

GfK Sales Increase 10.8%

Nov 3 2010

Ahead of its official financial report which will be published on 15th November, GfK has announced a 10.8% revenue increase to EUR 931m for the first nine months of 2010 (prior year: EUR 840.2m), of which 7.4% is attributable to organic sales growth. More

comScore Reports Record Quarter with 43% Growth

Nov 3 2010

Online measurement specialist comScore has reported record quarterly revenue growth to $45.7m, an increase of 43% over the third quarter of 2009. However, two recent acquisitions wiped out net income of $0.9m and replaced it with a loss of $2.1m. More

AMI Arm Drives Rentrak Revenue Increase

Nov 3 2010

In the US, multi-screen media measurement specialist Rentrak has reported a 13% increase in revenues to $24m for the fiscal 2011 second quarter, which it says mainly reflects 'strong growth' in its Advanced Media Information (AMI) division. More

Research Now Consolidates New York Offices

Nov 3 2010

Online sampling and data collection firm Research Now has brought all its New York-based staff together under one roof, at 58 West 40th Street. Overlooking Bryant Park, the new office is more than double the size of its previous space. More

Partners Launch Facebook Fan Pulse

Nov 3 2010

In the US, custom market research firm Chadwick Martin Bailey and media agency Brand Networks have developed a solution to help businesses better understand their Facebook fans. More

IMRB Debuts Web Audience Meter

Nov 2 2010

In India, Kantar-owned IMRB has launched the 'Web Audience Measurement' (WAM) system, which uses a panel of people issued with a new custom-built metering device. More

ESOMAR Names Leaders for 2011-12

Nov 2 2010

Global research association ESOMAR has appointed Dieter Korczak as President and Mike Cooke as Vice President for the 2011/2012 period, following a recent vote among its 4,800 members in 120 countries. More

TRA Rolls Out Daily Media Impact Service

Nov 2 2010

US media measurement firm TRA has introduced a daily service which details the impact of TV campaigns on actual consumer purchase behavior. More

Research Now Hires Jacoud as MD of Southern Europe

Nov 2 2010

Online sampling and data collection firm Research Now has appointed Marc-Antoine Jacoud as Managing Director of Southern Europe, responsible for leading client development in France, Italy and Spain. More

Nielsen Rolls Out Mobile Market Intelligence in NZ

Oct 28 2010

Nielsen's online division has added mobile Internet audience measurement to its New Zealand market intelligence service, with the roll out of its Mobile Market Intelligence (MMI) in the country. More

Tobii Rolls Out Eye Tracking Info Portal

Oct 27 2010

Eye tracking specialist Tobii has launched the 'Tobii Application Market'; an online portal through which scientists, researchers, students and anyone interested in eye tracking can share ideas, information and custom software applications. More

Synovate Names Heads in China and US

Oct 27 2010

Synovate has appointed Huey Lam as Commercial Director of Synovate Retail Performance in China, and Will Gordon as Senior Vice President, Brand & Communication in the US. More

FocusVision Adds High Definition to VideoStreaming

Oct 25 2010

FocusVision - which provides online video transmission and analysis for qual market research - has introduced High Definition (HD) VideoStreaming, to provide a clearer view of respondent facial expressions, higher quality clips, and enhanced projection on to larger screens. More

Voxco and MARSC Link for Panel Partnership

Oct 22 2010

Canadian-based research software firm Voxco has partnered with UK sampling and panel management specialist MARSC to provide clients with a fully integrated online panel management solution. More

Vision Critical Hires Lead for Toronto Ops Team

Oct 22 2010

In Canada, research and technology firm Vision Critical has appointed Ashira Gobrin as Senior Vice President, Central Operations, responsible for developing and ensuring the smooth running of the operations project management, programming, and data teams. More

QSR Updates NVivo for Unstructured Data Focus

Oct 22 2010

Australian-based qual analysis software provider QSR International has upgraded its flagship qual research software NVivo, to enable users to work with all their unstructured data in one application, and collaborate with colleagues on the same project at the same time. More

STW Buys Stake in VoC Firm Feedback ASAP

Oct 21 2010

In Australia, marketing firm STW Communications has taken a 40% stake in 'voice of the customer' (VoC) specialist Feedback ASAP, as part of its joint venture agreement with field marketing agency Smollan. Financial terms were not disclosed. More

comScore Hires Jephcott to Lead IAB Australia Bid

Oct 21 2010

In Australia, online measurement specialist comScore has appointed audience research veteran Jonathan Jephcott as a consultant to lead its bid to become the IAB Australia's sole supplier for the planning, buying and reporting of online audience measurement. More

Synovate Appoints SVP Customer Experience

Oct 21 2010

In the US, Synovate has appointed Xavier Quenaudon as Senior Vice President, Customer Experience, responsible for supporting the firm's client teams in their efforts to develop and implement customer experience solutions for clients. More

Converseon Adds Twitter Firehose to Chat Analysis Tool

Oct 21 2010

In the US, social media consultancy Coverseon has released an update of Conversation Monitor; its social media monitoring platform which now offers access to Twitter Firehose - or approximately 90 million tweets per day. More

User Research Firm Eye Square Opens in London

Oct 20 2010

German user and brand research specialist Eye Square has opened a new office in London, led by usability specialist Gareth Tuck. More

Firms Link to Offer Advanced Techniques to Small Agencies

Oct 20 2010

In the UK, quant market research firm We Work With Data has partnered with modelling specialist Logit Research, to offer boutique and smaller-sized agencies access to techniques such as max-diff and conjoint analysis. More

TrueSample Council Sets Out Quality Guidelines

Oct 19 2010

In the US, MarketTools' TrueSample Quality Council has developed a set of online research guidelines, which aim to improve research quality across the industry. More

Toluna Adds Social Media Features to PanelPortal

Oct 19 2010

Panels and MR technology firm Toluna has added social media features to its branded online community management product PanelPortal, to enable community members to interact with each other and provide additional insight for panel owners. More

CACI Rolls Out 'Vital Statistics' for UK Demographics

Oct 15 2010

In the UK, consumer analysis and market information firm CACI has launched Vital Statistics - an online interactive demographic service, to help marketers understand the characteristics of people living in particular areas of the country. More

TorchMedia Taps Nielsen for Shopper Insight

Oct 15 2010

In Australia, in-store ad provider TorchMedia has partnered with Nielsen to design a solution which provides information from different shopper segments across a wide range of demographics, combined with purchasing behaviour data at product category level. More

Qorvis Rolls Out Online Sentiment Tool

Oct 15 2010

In the US, corporate comms specialist Qorvis has launched an analytics tool that evaluates recent online conversations around a brand or company, in order to define brand reputation. More

Itracks Introduces DIY 'Talk Now Surveys'

Oct 14 2010

Online data collection specialist Itracks has launched 'Talk Now Surveys'; a do-it-yourself survey tool designed to help qualitative researchers reduce their recruiting and survey costs. More

OpinionLab Launches Social Media Analysis Tool

Oct 14 2010

US-based voice-of-customer (VOC) technology firm OpinionLab has launched a solution to enable companies to capture and analyze consumers' social media conversations. More

GutCheck Prepares to Go Live with $2m Investment

Oct 13 2010

DIY market research solution GutCheck has closed a $2m Series A round of funding. The money will be used to launch its platform, support its sales and marketing strategy, and grow the number of participants in its online panel. More

uSamp Technology to Drive JD PowerPanel

Oct 13 2010

In the US, JD Power and Associates has partnered with online sample firm uSamp to develop an online panel expanding its existing survey-based customer satisfaction and product quality research. More

GMI's 'Pinnacle' Targets Sample Consistency

Oct 13 2010

Software and panels firm GMI (Global Market Insite) has introduced a new sampling methodology which scientifically 'calibrates, mixes, stabilizes and monitors' multiple or single respondent sources. More

Decipher Opens in Los Angeles

Oct 13 2010

US-based research technology specialist Decipher has reopened in Los Angeles, California. The firm closed its Hollywood office two years ago because of an 'executive relocation'. More

Verve Ramps Up Brand Communities Team

Oct 13 2010

UK-based Verve - which specialises in customer advisory panels and online brand communities - has appointed five new members of staff, and promoted Client Services Director Jeremy Hollow to the position of Sales Director. More

MB Rolls Out Neuroscience Offer in Aus

Oct 12 2010

Millward Brown is to offer Australian clients the neuroscience research services it launched in the UK in March, extending the offering of its existing advertising and brand research unit. More

Pulse Group Makes First Profit

Oct 12 2010

Panel provider and research outsourcing firm Pulse Group has made a profit for the first time, for the year ending May 31 2010. More

Holden Pearmain Hires Four for Bus Dev Push

Oct 12 2010

UK-based Holden Pearmain Research has appointed four new business development professionals from a variety of market research agencies and client companies. More

Revelation Launches Mobile Tool

Oct 12 2010

Online and mobile qual research software provider Revelation has released the official version of its 'Revelation Mobile' solution, which allows consumers to capture and record their behavior in real-time. More

IAB Speaks Out on 'Respawned' Cookies

Oct 11 2010

Online ad trade association IAB Europe has warned its members they should not use technology that 'respawns' cookies after consumers have deleted them, calling it unacceptable and probably illegal. More

Australian Firms Team Up to Launch New Company

Oct 11 2010

Three Australian research and technology businesses have pooled their skills to launch a new company, Potentiate, with offices in Australia and Japan. The three are software firm Infotools Australia, panel management and survey deployment specialist Plenari and online sample firm Sampleworx. More

Research Now Opens Milan Office

Oct 11 2010

Research Now has opened an office in Milan to provide its 'greatly expanded' base of Italian clients with skilled local account management. Client Development Manager Robinson Leoni will head up the office. More

e-Rewards Completes Peanut Labs Buy

Oct 11 2010

Panel specialist e-Rewards has completed its acquisition of San Francisco-based social media sampling firm Peanut Labs, the company confirmed on Friday. More

Flood of Enquiries for Australian IAB

Oct 11 2010

A total of 21 companies have registered an interest in bidding for the Australian IAB's recently announced online audience measurement tender. More

Gap Seeks Wisdom of Crowd over New Logo

Oct 8 2010

Clothing retailer Gap has initiated a crowdsourcing project following a backlash from customers posting on social media sites, about its newly re-designed logo. More

Cheskin Added Value Launches OpFinder Tool

Oct 8 2010

US-based innovation consulting firm Cheskin Added Value has introduced OpFinder; a tool that provides quantitative insight into new market opportunities, and helps clients develop the business case to progress new ideas. More

OnePoll Hires Trend Spotter William Higham as MD

Oct 8 2010

In the UK, online marketing research specialist OnePoll has appointed consumer trend authority William Higham as Managing Director. More

Cognicient Deal Extends BI Tool to Pharma Clients

Oct 8 2010

UK marketing services firm PharmaGems has partnered with data integration agency Cognicient, to enable healthcare companies and their market research agencies to link new studies with existing data. More

Majestic MRSS Opens Research Facility in Singapore

Oct 8 2010

Research and business intelligence firm Majestic MRSS (MMRSS) has opened a qualitative research centre in Singapore, and appointed Fatima Binti Abdul Hakim as its Facilities Manager. More

BuzzBack Debuts New Concept Test Approach

Oct 8 2010

Web-based consumer researcher BuzzBack has rolled out an online concept analysis tool, through which respondents can highlight those areas of a product idea, advert, package or web site that are meaningful to them, rather than selecting from a list of predefined options. More

Itracks Launches Video Focus Groups

Oct 7 2010

Online data collection specialist Itracks has released a new qualitative research solution that simulates in-person focus groups, using streaming video technology. More

Lotame Expands to Europe with New UK Office

Oct 7 2010

US-based social media tracking and targeting firm Lotame has opened an office in the UK, and where it has appointed former AOL executive Chris Stark as Managing Director. More

KnowledgeBase Re-brands Business Units

Oct 7 2010

In the US, data-driven marketing solutions agency KnowledgeBase Marketing has aligned its divisions under the new brand name, KBM Group, in order to encourage collaboration among its analytics units. More

Yahoo! Buys Behavioral Ad Firm Dapper

Oct 7 2010

Yahoo! has acquired Dapper, a technology firm which enables advertisers to automatically target consumers with products, offers, and messages relating to their search or user history. Terms were not disclosed. More

Research Panel Asia Opens US Office

Oct 7 2010

Research Panel Asia (RPA) has opened its first office in the US in Los Angeles, to support clients based in North America. More

Nunwood Opens in Sydney and Names Joint MDs

Oct 7 2010

Nunwood has opened an office in Sydney, Australia, headed by former BBC researcher Anna Thomas who joins the company as Joint Managing Director, APAC. Meanwhile Ann Thompson is promoted to Joint MD based in Auckland, NZ. More

Mob4Hire Debuts Mobile Usability Ratings System

Oct 6 2010

Canadian-based mobile testing and market research community Mob4Hire has launched a rating system for 'mobile usability excellence' - focused on identifying and creating high quality mobile apps, web sites and other media. More

New Attensity Tool Channels Social Media Response

Oct 6 2010

US semantic technology firm Attensity has extended its Attensity360 (former Biz360) social media measurement tool, to enable clients to respond to relevant Tweets, Facebook posts, review sties and blogs. More

Ugam Partners for Physician Panel Offering

Oct 6 2010

MR outsourcing firm Ugam Research Solutions has partnered with medical information provider Physicians Interactive Holdings (PIH), combining its own data collection services with PIH's panel of 170,000 US physicians. More

comScore Rolls Out Mobile Tagging Service

Oct 6 2010

Online measurement specialist comScore has introduced a system for tagging mobile web and app assets, to enhance the measurement of mobile audiences worldwide. To promote the initiative, the firm has partnered with mobile analytics firm Bango. More

Crowdsourcing Firms Form Trade Body

Oct 5 2010

In the US, a group of 33 crowdsourcing companies has joined forces to create a trade organization to serve as a resource for practitioners, customers, researchers and - eventually - the 'crowd'. More

QuestBack Buys Finnish Data Collection Firm

Oct 5 2010

Norwegian online survey technology firm QuestBack has acquired Finnish data collection software specialist Digium Oy. Terms of the deal were not disclosed, but the acquisition is expected to create a business with a combined turnover of 22m Euros. More

TNS Restructures APMEA Leadership Team

Oct 5 2010

TNS has re-organised its operations in Asia Pacific, the Middle East and Africa (APMEA) into two separate regions - TNS Africa and Middle East (AME) led by Kim Macilwaine and TNS Asia Pacific (APAC) headed by Chris Riquier. More

Passenger Gets $7.5m Investment

Oct 5 2010

US-based social community software provider Passenger has secured a $7.5m investment, which will be used to support new product development, marketing efforts and sales. More

Harris Names New Chief Financial Officer

Oct 5 2010

In the US, Harris Interactive has named Pavan Bhalla as its new Executive Vice President, Chief Financial Officer and Treasurer, replacing Robert Cox who left the firm last year. More

Qualvu Expands to Europe with Dublin Launch

Oct 5 2010

US-based online video research solutions provider Qualvu has opened an office in Dublin, from which to serve its European clients. The new operation is led by former ad agency account planner and research consultant Anne-Marie O'Sullivan. More

Velti Buys Mobile Specialist Mobclix

Oct 4 2010

Channel Islands-based mobile marketing and ad technology company Velti has acquired US mobile ad exchange network and analytics provider Mobclix. More

TNS Restructures, Creates New Unit

Oct 4 2010

TNS has formed a new central division called Corporate Development, incorporating a number of current areas of marketing and strategy expertise. Matthew Froggatt, until now Technology Sector Head, has been appointed to lead the new unit as Chief Development Officer. More

Maritz Buys Brand Perception Analyst evolve24

Oct 4 2010

Maritz Research has bought St. Louis, USA-based evolve24, which combines analysis of traditional media and social media to provide clients with quantitative metrics on the perception of brands, products and services. Terms were not disclosed. More

Online Ad Bodies Get Behind Self-Regulation

Oct 4 2010

In the US, the IAB and other trade associations are gearing up to launch a new body to be known as the Digital Advertising Alliance; and have unveiled an icon designed to reassure consumers that behavioral ad companies comply with accepted standards. More

Kantar Media Turns Up Ad Intelligence Heat

Oct 4 2010

Kantar Media has introduced DirectHEAT, a new subscription service delivering custommised multimedia ad intelligence to media sellers. More

Ofcom Follows Up 'Silent Call' Consultation

Oct 4 2010

UK telecoms regulator Ofcom has published its response to a recent consultation on silent calls, which includes rule changes and clarifications. More

Nielsen to Pay Off $750m of Debt

Oct 4 2010

Two of Nielsen's subsidiaries are planning to sell $750m of senior notes which are due in 2018, in order to pay off a proportion of the research giant's debt. More

Peanut Labs Debuts Piecemeal Profiling Tool

Oct 4 2010

Social media sample specialist Peanut Labs has teamed up with CivicScience, a provider of data mining and other technology, to launch Wisdom of the Web, a new tool which gradually builds a picture of respondents from answers to a number of separate short polls. More

Former P&G Innovations Head Joins ARF

Oct 4 2010

In the US, the Advertising Research Foundation (ARF) has appointed former Procter & Gamble senior exec Ted McConnell in the new role of Executive VP - Digital. More

ECAFtech Debuts OOH Facial Recognition System

Oct 1 2010

In Taiwan, face identification and tracking technology specialist ECAFtech has launched an audience measurement solution for out-of-home (OoH) media such as digital signs, in-store product displays, kiosks and display windows. More

Unilever Nets £4m from BrainJuicer Share Sale

Oct 1 2010

In the UK, home products giant Unilever has sold nearly half its shares in online market research specialist BrainJuicer - equivalent to around 16% of the company - raising around £4.1m in the process. More

Former eBay Researcher Joins Virtual Surveys

Oct 1 2010

UK-based Virtual Surveys has appointed former eBay user experience specialist James Lang as Web Research Director. More

GfK MRI Introduces 'Granularity' for Readership Data

Oct 1 2010

In the US, GfK MRI has released 'Granularity' - a system for inputting weekly, local magazine readership data into marketing mix models to determine the impact that individual advertising media has on sales. More

Bridget Barry Joins CSA

Oct 1 2010

In the UK, CSA Recruitment - which specialises in market and social research staff recruitment - has appointed former Aquent consultant Bridget Barry as an Associate Partner. More

Brazil Crucial for Cash-Burning Phorm

Oct 1 2010

Behavioural targeting firm Phorm has posted a loss before tax of $15.7m (£9.8m) in the six months to the end of June, and is still using up cash reserves at $1.8m a month; but reports better than expected opt-in rates in Brazil, where its offer is nearing commercial launch. More

Decision Resources Unveils Product Assessment Tool

Sep 30 2010

US pharma and healthcare specialist Decision Resources has launched an interactive web-based platform that allows users to search for 'product analogues' - modified drugs based on the structure of existing medicine - and assess potential market opportunities. More

TiVo to Quadruple Panel Size

Sep 30 2010

In the US, digital video recorder (DVR) solutions provider TiVo has begun a recruitment drive to increase the size of its Power||Watch consumer panel from 25,000 to 100,000 households. More

EU, IAB and Others At Work on Ad Targeting Framework

Sep 30 2010

The IAB and other digital and ad industry bodies are working with the EU Commission to develop a pan-European self-regulatory framework for behavioural targeting of ads, following a meeting last week over the future of the practice. More

Terhanian Joins Toluna

Sep 30 2010

Panels and MR technology firm Toluna has hired former Harris Interactive leader Dr. George Terhanian as its Group Chief Strategy and Products Officer. More

NeuroFocus Publishes Neuromarketing Standards

Sep 29 2010

US-based NeuroFocus is to publish 'NeuroStandards', a set of principles for conducting EEG-based, full-brain measurements as part of market research studies. More

TNS RI and Wunderman Pair for African Digital Insight

Sep 29 2010

WPP-owned sister firms TNS Research International and digital agency Wunderman have partnered in Africa, to help clients maximize opportunities in the 'digital sphere', while providing information about the potential of mobile Internet. More

Krea Rolls Out Panel Selection System

Sep 29 2010

In India, healthcare panels specialist Krea has rolled out The India Field Network (IFN) - a quality control system designed to ensure selection of the most appropriate interviewer, respondent and data for each project. More

TNS Gallup Wins Norwegian Radio Contract

Sep 29 2010

Broadcasting association The Norwegian Radio Industry has awarded TNS Gallup a three-year contract extension to measure electronic radio listening in the country. The contract will now run until late 2013. More

Bazaarvoice Adds 'Social Commerce' ROI Tool

Sep 29 2010

US word-of-mouth specialist Bazaarvoice has launched a solution that enables marketers to measure ROI for spend on social media, linking it to revenue and bottom line. More

Ipsos Consolidates in Cincinnati

Sep 29 2010

In the US, Ipsos is consolidating its Cincinnati operations into one large office, based in the city's historic Columbia-Tusculum neighborhood. More

Social Media Analysis Forum Launched

Sep 29 2010

NetBase - which creates tools to measure consumer opinion and behavior in social media - has joined forces with netnographer Professor Robert Kozinets to develop an online community through which market researchers can discuss and share best practices around measuring online buzz. More

Rapid Expansion for Cint in USA

Sep 28 2010

Sample marketplace firm Cint has opened offices in Los Angeles, Princeton and San Francisco and is moving to larger premises in Atlanta and Toronto to accommodate its expanding sales and operations teams in North America. More

Webtrends Develops BlackBerry App Solution

Sep 28 2010

BlackBerry smartphone manufacturer Research in Motion and web analytics specialist Webtrends have partnered to develop a solution which enables BlackBerry developers to add measurement options to their applications. More

Listening Tool to Convert Reviews into Insight

Sep 28 2010

US voice-of-the-customer MR firm Amplified Analytics has released a tool that it claims turns word-of-mouth (WoM) online reviews into 'sales-driving' product insight. More

Communispace Hires CT and Strategy Officer

Sep 28 2010

In the US, Communispace - which creates online customer insight communities - has appointed Howard Kogan as Chief Technology and Strategy Officer. More

e-Rewards to Buy Peanut Labs

Sep 28 2010

e-Rewards, the parent company of online panel specialist Research Now is to acquire US-based social media sample provider Peanut Labs in a deal expected to complete next month. Terms were not disclosed. More

Kantar Launches TGI Worldpanel

Sep 27 2010

Kantar has linked its Worldpanel scanned FMCG household purchase data with data from Kantar Media's TGI consumer insight survey. The resulting service, TGI Worldpanel, promises clients a detailed understanding of the link between media consumption, consumer attitudes and UK purchasing. More

Australian Online Measurement Out to Tender

Sep 27 2010

Internet ad body IAB Australia is inviting online audience measurement (OAM) vendors to submit their services for tender evaluation, with the aim of selecting one as the sole and exclusive preferred supplier for the planning, buying and reporting of OAM in the country for a three-year term. More

Rentrak Promotes for New Vice Chairman Role

Sep 27 2010

Multi-screen media measurement specialist Rentrak Corporation has appointed board member Brent Rosenthal to the newly created position of Vice Chairman of the Board of Directors. More

Gongos Debuts iCommunities App

Sep 27 2010

US-based qual specialist Gongos Research has launched a mobile app for its iCommunities services, available for the iPhone and iPod touch, with other platforms scheduled for coverage soon. More

Research Now Brand to Replace e-Rewards Worldwide

Sep 27 2010

Panel firm e-Rewards, Inc. has announced that it is adopting the name of its recent acquisition, Research Now, on a worldwide basis with immediate effect; and is introducing a new corporate identity. More

ARF Takes First Steps on Neuromarketing Standards

Sep 24 2010

In New York, the ARF has announced an 'unprecedented' project examining biometric and neurological research methods, which it says will 'provide much-needed transparency' in the emerging area. More

MRS Reviews Guidelines on Youth and Online Research

Sep 24 2010

In the UK, the Market Research Society (MRS) today launched two separate sets of draft guidelines: one on research with children and young people and one on online research. More

Nielsen Makes New Plans for Online Ad and TV Measures

Sep 24 2010

Nielsen has this week told clients it may widen the definition of its new Extended Screen ratings, dropping the absolute requirement that online TV programs must carry the same ads as their original broadcast. Separately, the research giant is said to be piloting a new 'GRP'-style online audience measure. More

Kinesis Updates Survey and Panel Management Software

Sep 24 2010

Austin, Texas-based Kinesis Survey Technologies has launched version 3.0 of its scalable, multi-platform survey and panel management software Kinesis Panelâ„¢. More

Outsourcing Firm Adds Data Entry Offer

Sep 24 2010

Philippines-based firm 365Outsource has added to its range of services with the introduction of data entry outsourcing for market research and database firms. More

UK Data Collection Firms Merge

Sep 23 2010

UK-based data collection agency Perspective is to merge with Continental Direct, a subsidiary of the former Continental Research, creating a new firm, Perspective Research Services, which will launch officially on 1st October 2010. More

Twitter 'To Launch Analytics Product'

Sep 23 2010

Twitter is planning to introduce a real-time analytics dashboard before the end of the year, according to reports. More

Partners Offer 'Turnkey Solution' for Digital Marketing

Sep 23 2010

Digital media trading specialist MediaMath has partnered with Knowledge Networks company KN Dimestore to augment its digital marketing platform, TerminalOne with rich media surveys and real-time reporting. More

Facebook Calls Time on ROI Tool

Sep 23 2010

Facebook is shuttering the beta version of a conversion tracking tool it launched earlier this year. The tool aimed to help marketers determine the ROI of Facebook campaigns in terms of registrations or sales resulting, but data collection will cease within the next month. More

India's CRISIL Buys KPO Firm

Sep 22 2010

Indian research and risk advisory firm CRISIL has agreed to purchase KPO company Pipal Research Corporation, for $US 12.75m. More

BrainJuicer Confirms Rapid First Half Growth

Sep 22 2010

UK-based agency BrainJuicer has formally announced 49% revenue growth to £7.2m for the first half of 2010. Operating profit was up 119%, and profit before tax 108%. More

Heavy Sentence for Lighter Test Fraud

Sep 22 2010

A US judge has sentenced a woman who falsified child safety tests on cigarette lighters to eight months in prison. More

Phorm Up and Running in Brazil

Sep 22 2010

Ad targeting firm Phorm says it is making good progress in Brazil, serving its first ads to opted-in customers of national ISP Oi, signing agreements with a number of large publishers and partner web sites, and beginning a trial of its Navegador product with phone company Telefonica. More

Innerscope Expands to West Coast

Sep 22 2010

Biometrics and emotion measurement specialist Innerscope Research has opened a West Coast office in Los Angeles in response to increasing demand, and announced three appointments in support of the opening. More

Real Opinions to Sell Nielsen Solutions in Middle East

Sep 22 2010

Dubai-based Real Opinions has signed a reseller agreement with The Nielsen Company. Real Opinions will offer a number of Nielsen Online solutions in the Middle East, including SiteCensus, Market Intelligence and Campaign Analysis. More

French Alliance for Anametrix

Sep 22 2010

Business analytics firm Anametrix has announced a partnership with French IT services company Hub'Sales, offering a 'comprehensive' real-time digital measurement system covering multiple online and off-line sources. More

Japanese Launch for comScore's Mobile Measure

Sep 22 2010

comScore has launched its syndicated mobile measurement service MobiLens in Japan. This is the first Asian launch for the service, which currently serves the US, the UK, France, Germany, Italy and Spain. More

comScore Social Media Launch and Segmentation Deal

Sep 21 2010

comScore has launched a social media intelligence service, Social Analytix, giving clients analysis of what is being said about their brands; and announced a collaboration with Equifax company IXI to integrate financial segmentation data into products including Audience Advantage and AdEffx. More

Data Capture Solution Upgraded

Sep 21 2010

US-based Optimum Solutions Corporation has released FACTSâ„¢, a new version of its data capture technology solution adding features including multi-level question definition, foreign language data entry, audio coding and dynamic survey processing. More

New Leader to Expand Vision Critical's Partner Program

Sep 21 2010

Vision Critical has promoted Monique Morden to the role of President of its Global Partner Program and Chief Operating Officer for National Panels, and says it aims to expand the Program rapidly. More

IBM to Acquire Analytics Firm Netezza

Sep 20 2010

IBM is planning to acquire Marlborough, MA-based Netezza for around $1.7bn in cash or c.$27 per share. If successful, the firm will be integrated with IBM's Business Analytics and Optimization Consulting offer within its Information Management software portfolio. More

Synovate Reorganises in Scandinavia and China

Sep 20 2010

Synovate has today announced major organisational changes in China and in Scandinavia, with a number of senior moves and appointments. More

Cell Phone-only Profiles Revealed

Sep 20 2010

In the US, local market consumer specialist Scarborough Research has released findings from its first phase of cell phone-only (CPO) survey data collection, which began in selected local markets one year ago. The data shows the extent to which CPO respondents 'tend to be disproportionately young and minority'. More

Nielsen and Sunbeam 'Close to Agreement'

Sep 20 2010

In the US, the dispute between Sunbeam Television and Nielsen appears to be coming to a conclusion: the parties informed a judge in Miami last week that they are close to resolving the suit. More

MR Recruitment Bouncing Back

Sep 20 2010

Market research and public relations have the brightest recruitment outlook among marketing and advertising roles in the US in the remainder of 2010, according to a survey of marketing and ad execs for The Creative Group. More

iCharts Hires Technology Chief

Sep 20 2010

US-based reporting software firm iCharts has appointed Anil Jwalanna as Chief Technology Officer, responsible for engineering, software architecture and customer support. He will also play a key role in the strategic direction of the company. More

One Privacy Case is Settled, Another Begins

Sep 18 2010

US firm Echometrix has paid $100,000 to settle a case with New York Attorney General Andrew Cuomo over accusations of 'deceptive' selling of information about children's online activity to third parties for market intelligence purposes. Separately, this week another US firm was also accused of mobile tracking without permission. More

George Terhanian Leaves Harris

Sep 18 2010

George Terhanian, Harris Interactive's long-time European chief and more recently in charge of its US Centers of Excellence, is to leave the firm at the end of the month 'to pursue another career opportunity'. More

VMS Upgrades InSight Analytics Platform

Sep 18 2010

Media intelligence firm VMS has released the latest version of its InSight software platform, which allows users to view and analyse news and advertising content and corresponding audience data from a wide range of new and traditional media types via a single, customizable portal. More

Silent Callers Face Two Million Pound Fines

Sep 18 2010

UK companies making silent calls - which can result from automated diallers in call centres getting more answered calls than staff are available to handle - now face fines of up to £2m following a vote by MPs this week. More

comScore and PMB Launch Canadian Combo Database

Sep 18 2010

comScore and syndicated readership specialist Print Measurement Bureau (PMB) are to launch their combined database of Canadians' media consumption and product and brand usage, next week. More

ARF Hires Todd Powers as Chief Research Officer

Sep 18 2010

The ARF has appointed long-time IBM exec Todd M. Powers, Ph.D. as its Chief Research Officer, starting at the end of the month. More

Merkle Opens First Overseas Office, in Shanghai

Sep 18 2010

US-based customer relationship marketing agency Merkle has announced the opening of its first international office in Shanghai, China, and has promoted Raymond Wu to head it up. More

Experian Adds Auto Data to TRA's Ad Matching Tool

Sep 16 2010

In the US, media measurement firm TRA has expanded its partnership with data giant Experian, to add auto sales data to its TV ad matching solution. More

Decipher Expands with New Offices in US and UK

Sep 16 2010

US-based research technology specialist Decipher has reported 55% year-over-year revenue growth for the first six months of 2010. The firm is about to move to a new office in Los Angeles, and is planning to open facilities in Manhattan and London in the coming months. More

Nielsen Taps Audio Watermarks for TV-Synched App

Sep 16 2010

Nielsen has developed an iPad app using audio watermarks to automatically detect and synchronize with TV programs, to serve viewers with relevant interactive content and advertisements. More

Greenfield Integrated as Toluna Revenues Soar

Sep 16 2010

Online panel and technology firm Toluna has reported a 164% increase in revenues to £36.2m for the six months ended 30 June 2010, which it says reflects the successful integration of Greenfield Online ISS into the group. More

BinaryPlex Launches Twitter Analysis Tool

Sep 16 2010

In Australia, 'people related' data specialist BinaryPlex has launched a tool to identify the value contained in Twitter conversations. More

Buyer Sought for Field Facts Worldwide

Sep 15 2010

In the UK, global data collection agency Field Facts Worldwide has been put up for sale by administrator and business recovery specialist Leonard Curtis. Sources suggest that overseas facilities belonging to the firm have closed. More

AbsolutData Expands Across US

Sep 15 2010

AbsolutData Research & Analytics has expanded in the US, with the appointment of Dana Hayman in Dallas, Laura DeYonker in New York, and Carol Franczek in Chicago, while Heather Kluter joins the firm's existing operation in Los Angeles. More

Research Panel Asia Opens 24/7 Centre in Philippines

Sep 15 2010

Research Panel Asia (RPA) has opened a 24-hour operations centre in the Philippines, to help accelerate project turnaround. More

ICM Adds Two to Board, as Two Step Down

Sep 15 2010

In the UK, Creston-owned ICM Group has appointed BT's former research head James Turner and Optimisa's former CEO Andrew Wiseman to its Board, while announcing that MD Matt Burn and Director Gary Muncaster are about to leave the company. More

Cint Secures $13m Investment to Fuel Expansion

Sep 15 2010

Sample marketplace firm Cint has secured a $13m investment, earmarked for expanding the business in both new and existing markets, extending its product portfolio and strengthening its team. More

comScore Hires Allisat to Lead International Expansion

Sep 15 2010

US online measurement giant comScore has appointed Wolf Allisat as Executive Vice President, responsible for overseeing international expansion strategy in Europe, the Middle East, Africa and Asia Pacific. More

Kinetic Forms Division to Unlock Consumer Data

Sep 15 2010

Out-of-home (OoH) media agency Kinetic has formed a data consultancy division called Meta, to help clients 'unlock' and maximize the value of existing consumer information by linking data from a variety of locations and transaction types. More

Cello to Cut Public Sector Team Despite Growth

Sep 14 2010

Market research and consulting group Cello has reported good overall growth, but says a slowdown in public sector work for its Research and Consulting division will mean redundancies there. More

OzTAM Seeks Independent Chairman after Complaint

Sep 14 2010

In Australia, TV ratings body OzTAM has agreed to appoint an independent chairman, following a complaint last year from broadcaster Network Ten about the way ratings were being measured for one of its digital sports channels. More

Usability Specialist Launched

Sep 14 2010

Media executives Jeffrey Erb and Harold Hambrose have set up Clarity Labs, to provide eye tracking and other usability research services from facilities on both sides of the Atlantic, in Philadelphia and London. More

Annik Extends Flash Tool Across All Survey Platforms

Sep 14 2010

MR technology and operations company Annik has extended its SurveyFlashTools (SFT) solution to enable interactive Flash elements to be added to questions in any online survey, regardless of the platform. More

User Vision Opens Office in Dubai

Sep 13 2010

UK-based user experience consultancy User Vision has opened an office in Dubai, to service clients in the Middle East and North Africa. More

WPP Invests in Chinese Shopper Marketing Firm

Sep 13 2010

WPP's brand activation agency network G2 has taken a majority stake in Chinese shopper marketing consultancy DPI. Terms of the deal were not disclosed. More

Video Analytics Specialist Ooyala Raises $22m

Sep 13 2010

In the US, video technology, analytics and monetization firm Ooyala has raised more than $22m in financing from new and existing investors, adding to the $42m the firm has raised in the past three and a half years. More

Bouvard to Leave Arbitron after 23 Years

Sep 13 2010

In the US, Arbitron veteran Pierre Bouvard is to leave his role of EVP of Cross-Platform Services at the end of September, after 23 years with the firm. More

Peanut Labs Adds Sample for Asian Social Media

Sep 13 2010

US-based Peanut Labs has launched Social Media Asia Sample, which provides access to an online population of social media users in China, Japan and South Korea. More

uSamp Revenues Rise 167%

Sep 13 2010

Online panel and technology firm uSamp has reported a 167% rise in revenue for the past year, which it says was driven by an increase in use of global consumer panels and river sampling, along with growth in tracking studies following its recent acquisition of DMS Insights. More

Western Wats Rolls Out Panels in Germany and France

Sep 10 2010

US-based data collection firm Western Wats has launched online research panels in Germany and France. More

MarketSight Posts 49% H1 Revenue Rise

Sep 10 2010

In the US, MarketSight - a provider of Software-as-a-Service (SaaS) market research solutions - has posted a 49% increase in revenue for the first half of 2010. More

Franklin Covey Debuts Trust Measure

Sep 10 2010

Management training consultancy Franklin Covey has launched a web analytics tool which measures levels of consumer trust in industries and companies, based on conversations in social media. More

Partners Combine Music Sales and Social Media Data

Sep 10 2010

Two music industry specialists, distribution agency IODA and social media analytics firm Next Big Sound (NBS) have announced a partnership to link digital sales information from online retailers with key usage metrics from social media sites such as Twitter and Last.fm. More

Manthan Systems Expands to Aus and NZ

Sep 10 2010

Retail analytics solutions provider Manthan Systems has opened a new office in Melbourne, which will support demand for the firm's ARC Retail Business Intelligence products in Australia and New Zealand. More

New App Aggregates Midterm Polls and News

Sep 10 2010

In the US, ahead of the November midterm elections, mobile app developer Handmark has launched ElectionCaster, an app that delivers instant access to the latest political news and polling information. More

Barrelet's Anametrix Gets Funds, Names Advisors

Sep 9 2010

US business analytics provider Anametrix - which was set up earlier in the year by former WebSideStory founder Blaise Barrelet - has closed a $1.15m round of investment. The firm has also established a Board of Advisors, and appointed two new Board Directors. More

Confirmit and IRM Ink NZ and Oz Reseller Agreement

Sep 9 2010

Market research software provider Confirmit has signed a reseller agreement for a further three years, with Australia-based Information Research Management (IRM), which will continue to sell and support the Confirmit product suite in the Australian and New Zealand markets. More

Siegel+Gale Partners for fMRI Project

Sep 9 2010

US branding consultancy Siegel+Gale has partnered with neuroscience specialist NeuroCompass to pilot the use of functional magnetic resonance imaging technology (fMRI), to uncover consumer feelings about brands. More

Mobile Analytics Firm Hires Data Privacy Expert

Sep 9 2010

Mobile data analytics firm Umber Systems has appointed online consumer privacy expert Mark Connon as Corporate Development and Chief Privacy Officer, responsible for driving data monetization and overseeing its privacy strategy. More

HCD Launches Tool to Analyse Pharma Sentiment

Sep 9 2010

In the US, HCD Research has launched a syndicated service to help pharma marketers qualitatively understand the sentiments of consumers and physicians towards their and their competitors' brands. More

ICO Probes TalkTalk's Customer Web Monitoring

Sep 8 2010

In the UK, The Information Commissioner's Office (ICO) is examining the process which mobile and broadband provider TalkTalk uses to monitor its customers' web browsing habits. More

Infosurv Promotes Fusco for MD Role

Sep 8 2010

US-based online research agency Infosurv has promoted Carl Fusco to the post of Managing Director, responsible for P&L, managing all company operations and leading growth. The firm has also promoted Kyle Burnam, and hired John Barrett and Chet Bertolli. More

Cognito Launches PR Profile Service

Sep 8 2010

Global financial services PR agency Cognito has launched a service that enables clients to monitor their media profile and compare themselves to the competition. More

SPA and Future Thinking to Merge

Sep 7 2010

In the UK, full service agency SPA has been acquired by private equity firm Next Wave Partners as part of a plan to merge it with Future Thinking, in which Next Wave holds a 60% stake. More

New Agency to Advise on Online Reputation

Sep 7 2010

In the UK, media communications specialist Elizabeth Filippouli has launched Global Thinkers - a branding, media intelligence and PR agency designed to help clients manage and analyse their online reputation. More

Kantar Media Hires Boehme to Drive STB Development

Sep 7 2010

WPP-owned Kantar Media - which specializes in providing TV, Internet and radio audience measurement services - has hired veteran media analyst Jeffrey Boehme to drive the development of new products and applications for set-top box (STB) data. More

Resources Group Hires Haylett for Aus and Asian Push

Sep 7 2010

UK-based specialist recruiter Resources Group has hired Rowan Haylett to lead and expand its Market Research & Insight offering in Australia and Asia, working from new offices in George Street, Sydney. More

Eye Square Opens Tokyo Office

Sep 7 2010

German user and brand research specialist Eye Square has opened a new office in Tokyo, Japan, as a base from which to support its Asian clients. More

MR Revenues Declined in 2009 - Even in AsiaPac

Sep 6 2010

ESOMAR has released its annual report on the global market research industry, painting a sobering picture of the first decline in MR turnover since it began measuring in 1988, but also striking a positive note. More

Marvist Adds Social Media Service

Sep 6 2010

Online marketing services firm Marvist Consulting has added social media optimization services to its existing package, which includes Internet MR. More

2009 'Dismal' Year for Top 25 MR Firms

Sep 3 2010

The world's Top 25 research organizations had a 'dismal' year for revenue in 2009, according to market research industry authority Jack Honomichl. During the year, total revenues for the 25 firms who made this year's list were down by 3.1% to $17.4bn. More

Former Synovate CEO Chedore Joins Vision Critical Board

Sep 3 2010

Interactive research and technology firm Vision Critical has appointed former Synovate CEO Adrian Chedore to its Board of Directors. More

Success for New Scientist's Cover Research

Sep 3 2010

UK-based magazine New Scientist has reported a 12% increase in newsstand sales for its issue featuring a cover tested by neuromarketing agency NeuroFocus. More

Speech Analytics Firm Raises $4m

Sep 3 2010

US speech analytics specialist CallMiner is aiming for further rapid expansion after closing a $4m Series C round of funding. More

Larger London Offices for Hasson Associates

Sep 3 2010

London-based MR recruiter Sinead Hasson has expanded her consultancy Hasson Associates with a move to larger premises in the West End. More

Language Connect Hires Former Ipsos MORI Director

Sep 3 2010

Former Ipsos MORI director Maggie Little has joined Language Connect, a specialist in language services for market research, in the newly created role of Business Development Director. More

Revelation Quadruples Sales

Sep 2 2010

US-based online and mobile qual software provider Revelation has reported a 300% year-on-year increase in sales for the twelve-month period ending June 30 2010. More

Ace Metrix Hires Former YouGov US Ops Head

Sep 2 2010

In the US, TV ad analytics specialist Ace Metrix has hired Jeffrey Stewart as Vice President of Operations, responsible for all research-related operations. More

BARB Hires from GfK for Research Manager Post

Sep 2 2010

In the UK, TV audience measurement body BARB (Broadcasters' Audience Research Board), has appointed former GfK NOP Media AD Joe Lewis as Research Manager. More

M/A/R/C Taps MOBI for Mass Online Opinion Analysis

Sep 2 2010

In the US, M/A/R/C Research has partnered with sentiment analysis specialist WiseWindow to use the latter's MOBI (Mass Opinion Business Intelligence) web measurement technology. More

Harte-Hanks Buys UK's Information Arts

Sep 1 2010

US-based direct marketing giant Harte-Hanks has acquired British data-driven marketing insight business Information Arts. Terms of the deal were not disclosed. More

Alterian Buys Social Media Specialist Intrepid

Sep 1 2010

UK-based marketing and engagement analytics software provider Alterian has acquired US-based Intrepid, which focuses on market research and social media analytics, in a deal worth up to $11.5m. More

comScore Buys Web and Video Specialist Nedstat

Sep 1 2010

US-based online measurement giant comScore has acquired Dutch web analytics and video measurement firm Nedstat for around $36.7m. More

D&B Pays $205m for Dun & Bradstreet Australia

Sep 1 2010

Credit and purchasing information giant D&B has acquired Dun & Bradstreet Australia Holdings for $205m in cash, from investment firm Lazard Carnegie Wylie Private Equity. More

CASRO Forms Social Media Research Task Force

Sep 1 2010

US market research association CASRO has established a task force to address the ethical and methodological issues which have arisen since the emergence of social media research. More

IFF Founder Lord McIntosh Dies Aged 77

Aug 31 2010

IFF Research founder and former Market Research Society Chairman Lord McIntosh of Haringey died on Friday at the age of 77, after a battle with cancer. More

Gupta Back in Business with Database101

Aug 31 2010

Sacked Infogroup founder Vinod Gupta has formed Database101 - a new company already boasting a team of twenty-two, including seven of his former colleagues. More

Yottaa Gets $4m, Launches Web Analytics Tools

Aug 31 2010

In the US, start-up technology firm Yottaa has completed a $4m investment deal, while also unveiling a suite of free web performance analytics tools. More

Research Now Relocates in Sydney

Aug 31 2010

Online sampling and data collection firm Research Now has moved to new larger premises in Sydney, Australia, to accommodate its recently expanded team and in anticipation of future growth. More

Synovate MMA Hires Analytics Specialist

Aug 31 2010

In the US, former Targetbase executive Ernie Kim has joined Synovate's Marketing Management Analytics (MMA) business as Senior Vice President & Analytics Officer. More

Aegis Improvement 'Driven by Synovate Recovery'

Aug 27 2010

Aegis Group plc has announced a significant improvement in its 2010 interim results. Total revenue rose 4.2% to £663.3m, representing organic growth of 3.2%. The upturn in large part reflects a rebound at MR arm Synovate. More

Dispute Continues after SAS Copyright Judgement

Aug 27 2010

An English judge has given only limited support to breach of copyright claims by business analytics software giant SAS against UK-based small firm World Programming Ltd (WPL), concerning the development of analytical software WPS; and has referred to the European Court of Justice for clarification. More

Webtrends Partners for End-to-End Ad Optimization

Aug 27 2010

Webtrends and paid search management specialist Marin Software have announced a partnership integrating elements of their technology to provide a new online marketing analysis and optimization package, Webtrends Ads. More

Five to Make Sense of Social Network Speak

Aug 27 2010

Semantic web startup Bueda has launched a social media marketing tool named Five, to help marketers understand conversations on social networks and then match them with people it considers most receptive to their current promotion. More

Invoke Closes $1.75m Investment Round

Aug 27 2010

US-based online qual specialist Invoke Solutions Inc. has closed a $1.75m mixed-securities offering, with six investors subscribing, according to an SEC filing. More

Upgrade for InSite's Data Management Platform

Aug 27 2010

Vancouver-based InSite Information Systems Corporation has announced a new release of its on-demand, multi-channel customer data management suite, including support for mobile surveys. More

MarketShare Partners Acquires JovianDATA

Aug 26 2010

US-based marketing analytics firm MarketShare Partners (MSP) has acquired JovianDATA, a marketing business intelligence and data analytics technology firm which has offices in San Jose, CA and Bangalore, India. Financial terms were not disclosed. More

Social Media Monitoring Launch for Itracks

Aug 26 2010

Canada-based online data collection specialist Itracks has teamed with web application firm MutualMind to develop social media monitoring software specifically for users in the market research industry. More

Zoomerang Names New EVP General Manager

Aug 26 2010

US-based research technology firm MarketTools has appointed Internet entrepreneur Alex Terry as Executive Vice President and General Manager of its DIY survey brand Zoomerang. More

InSites Consulting Expands and Moves

Aug 26 2010

In the Netherlands, the Rotterdam branch of online research firm InSites Consulting is moving to larger premises next month, to provide space for an increase in staff numbers, and room for hosting industry events. More

Beyond Analysis Hires Former Experian Insight Head

Aug 26 2010

UK-based transaction data specialist Beyond Analysis has appointed former Experian executive Lisa Didsbury as Director of Decision Sciences, responsible for leading the data analytics team and supporting the firm's growth plans over the next three years. More

GMI Debuts Mobile MR Solution

Aug 26 2010

Software and panels firm GMI (Global Market Insite) has partnered with mobile engagement specialist TXT4CRM to develop a new mobile market research solution. More

Netquest Adds Seventeen New LatAm Panels

Aug 25 2010

LatAm and Iberia online panel specialist Netquest has launched panels in 17 Latin American countries, bringing its total number of panellists in the region to more than 300,000. More

uSamp to Launch Mobile Survey Platform

Aug 25 2010

Online panel and technology company uSamp is testing a mobile survey platform providing researchers with access to millions of users of smart phones and mobile devices, and exploiting the rise of 'check-in' location sharing for precise geographical targeting. More

MB Hires Yahoo! HR Specialist for New Talent Role

Aug 25 2010

In the UK, brand research specialist Millward Brown has hired former Yahoo! HR leader Kerstin von der Brelie for its newly created post of Chief Talent Officer - Europe. More

Nunwood Hires Analytics Directors for Europe and US

Aug 25 2010

Insight consultancy Nunwood has expanded its analytics practice with the appointment of Frank Hedler as European Analytics Director and Stephanie Young-Helou as US Analytics Director. More

nqual Research Tools Go DIY

Aug 25 2010

London-based online qualitative agency nqual has made its portfolio of research tools available to agencies on a DIY basis. More

DIY Survey Platform Adds Targeting, Video Features

Aug 25 2010

In the US, self-service market research platform AskYourTargetMarket.com (AYTM) has added psychographic targeting to enable users to automatically pre-screen for preferred respondent characteristics, and video response surveys featuring webcam replies. More

Insight Arm Helps Recovery in WPP Profits

Aug 24 2010

Revenue and profits in WPP's Consumer Insight division rose in the first six months of 2010: the former slowly, up 2.4% on a like-for-like basis from a low comparative, but the latter more rapidly with headline profit before interest and tax (PBIT) up 22% to £83.7m. More

Obituary: Dr Maura Clancey

Aug 24 2010

Knowledge Networks media research veteran Dr Maura Clancey died on Monday at the age of 50. More

AudienceScience Opens in Tokyo

Aug 24 2010

US-based behavioral targeting technology firm AudienceScience (formerly Revenue Science) has expanded in Asia with the opening of an office in Tokyo. Yoichi Tanaka joins the office as Sales Director to drive the adoption of the Audience Gateway targeting platform. More

TiVo to Measure Web Viewing on TV Sets

Aug 24 2010

In the US, digital video recorder solutions provider TiVo has announced plans to begin tracking how much time consumers spend watching web content through its TV sets. More

Euro RSCG Buys to Extend Behavioral Arm

Aug 23 2010

US-based data and analytics specialist Euro RSCG 4D Discovery has acquired full-service Internet marketing agency Congruent Media, in a bid to expand its digital and behavioral marketing capabilities. Terms were not disclosed. More

Hearst Opens App Lab for Consumer Testing

Aug 23 2010

In New York, media giant Hearst Magazines is planning to open a mobile media development center called The App Lab, where staff will examine consumer usage of mobile devices and related platforms and applications. More

Verve Appoints Two for Australian Expansion

Aug 23 2010

UK-based Verve, specialist in customer advisory panels and online brand communities, has expanded its Sydney-based team with the appointment of Betty Mai as Partner, Australia and New Zealand; and Chantal Brady as Online Community Manager. More

Asia Next for MyProductAdvisor

Aug 23 2010

Market Insight Corporation - which captures real-time shopper preferences through its consumer web site MyProductAdvisor.com - has formed an Asian-based company, Market Insight (Asia) Limited, through which it plans to extend its services in the region. More

Visual IQ Secures $3m Investment

Aug 23 2010

Boston-based marketing intelligence firm Visual IQ has completed a $3m round of funding, which it plans to use to expand its team, advance partner relationships and extend its technology infrastructure. More

Till Still Turning Ship at Harris

Aug 20 2010

Harris Interactive has announced fourth quarter and full-year fiscal 2010 results. In the latter, revenue fell fully nine per cent, showing the scale of problems, but operating loss of $56.4m in fiscal 2009 was all but wiped out following moves to restructure and stabilize the business. More

Nokia Buys Mobile Analytics Firm Motally

Aug 20 2010

Mobile phone giant Nokia has agreed to acquire privately-held US-based data collection and analytics firm Motally Inc. Terms were not disclosed. More

Flash Cookie Concerns Flare Up Again

Aug 20 2010

A lawsuit filed in a California court accuses content sharing specialist Clearspring and clients including a Walt Disney subsidiary and Warner Brothers of using Flash cookies to track the actions of children. Clearspring says the suit is 'factually inaccurate' and it does not collect personal information. More

Sunbeam and Nielsen Head for Talks

Aug 20 2010

In the US, Sunbeam Television's lawsuit against Nielsen is back in the news, with mandatory mediation due to start on Monday in Boston. Sunbeam has submitted a long list of individuals it may cite or call upon for evidence, including network execs and current and past Nielsen competitors. More

Tpoll Debuts Online Qual Tool

Aug 20 2010

UK-based online MR firm Tpoll has launched a new qualitative software tool called Tqual, developed in-house. The tool can be integrated with the company's existing survey and community platform Tquant, or used as a standalone. More

UK Roll-out for Bizo

Aug 20 2010

Online B2B targeting platform and ad network Bizo has announced the broad availability of its services in the UK. More

Expansion at Home for B2B International

Aug 19 2010

B2B International is about to open an office in Regent's Place, London, from where it will focus on sales and project delivery in the South East of the UK and mainland Europe. More

Maasberg Replaces Rivera as Lyris CEO

Aug 19 2010

US-based online market solution provider Lyris has appointed web analytics specialist Wolfgang Maasberg as President and Chief Executive Officer, replacing Luis Rivera who will continue to serve on the company's Board of Directors. More

SAMRA Lays Out Membership Diversity Drive

Aug 19 2010

The South African Marketing Research Association (SAMRA) has launched an initiative to attract a wide range of newcomers to the industry. More

LSE Researchers Debut 'Mappiness' Tool

Aug 19 2010

A new iPhone app has been launched by two LSE researchers, to track how happy users are and understand how their feelings are affected by their immediate environment. More

Communispace Posts 29% Increase in H1 Revenue

Aug 19 2010

Communispace - which creates online customer insight communities - has reported a 29% increase in revenue for the first half of 2010, with sales up to $22.5m from $17.4m in the prior year period. The company has also added several new tools to its product portfolio. More

Opinium and Fovea Link for Video Testing Service

Aug 19 2010

In the UK, Opinium Research has partnered with video production firm Fovea to enable clients to test responses to corporate videos. More

GazeHawk to Provide Cut-Price Eye-tracking

Aug 18 2010

In the US, web usability specialists Brian Krausz and Joe Gershenson have launched GazeHawk, a new technology firm which aims to make eye-tracking 'affordable for everyone'. More

Revelry Takes Smallholding in Data Garden

Aug 18 2010

Investment firm Revelry Brands has taken a minority stake in New York-based analytics company Data Garden, which will use the financing to grow sales, expand marketing and increase awareness. Terms were not disclosed. More

Western Wats Rolls Out New Sampling Method

Aug 18 2010

US data collection firm Western Wats has rolled out a new sampling methodology combining its managed panel with samples from mobile phone users, phone to web recruits, social media communities and 'River' respondents. More

New Tool Links Consumer Response to Ads

Aug 18 2010

In South Africa, mall advertising firm Primedia Unlimited has launched an add assessment tool called 'The Dream Catcher', described as an interactive spider diagram plotting noticeability, familiarity and trust indices against various forms of media. More

MarketTools Adds Five to Quality Council

Aug 18 2010

In the US, MarketTools has added five firms to its TrueSample Quality Council, which it set up in 2008 to improve its online quality technology. More

Dunnhumby Founders Net £17m Dividend

Aug 17 2010

UK-based Dunnhumby - the data firm behind the Tesco Clubcard loyalty scheme - has paid a £17.5m dividend to Edwina Dunn and Clive Humby, the husband and wife team who founded the business back in 1989. More

Nielsen Ups IPO Goal, Adds New TV Ratings

Aug 17 2010

Nielsen has increased the amount it wants to raise by selling stock to $2.01bn, in its initial public offering (IPO) filed with the US Securities and Exchange Commission. The firm has also added two new categories for measuring TV viewing. More

IMS Health Names New CEO

Aug 17 2010

Pharma market research giant IMS Health has appointed Ari Bousbib as its new Chief Executive Officer, replacing David Carlucci who will continue to serve in his other role as Chairman for a transition period. More

Experian Hitwise Launches Segmentation Tool

Aug 17 2010

Online competitive intelligence provider Experian Hitwise has launched a new demographic segmentation tool, which enables clients to rank web sites by number of visits received from specific types of users. More

Cardlytics Closes $18m Investment Deal

Aug 17 2010

In the US, Cardlytics - which has developed technology to track consumers' actual purchases and reward them according to their individual purchase behaviour - has raised $18m in new equity to support its expansion plans. More

Analytics Engine to Mine Gamer Communities

Aug 17 2010

In the US, customer listening specialist Overtone has launched a social media analytics application called 'OpenMic GameVoice Interactive', which measures sentiment and extracts insights from consumer-generated text in video game communities. More

Jackson Square Sets Up Automated Sampling Unit

Aug 16 2010

In the US, market research technology start-up Jackson Square Group (JSG) has launched a sampling subsidiary called Federated Sample, which aims to connect buyers and sellers in an integrated platform. More

Ipsos Interactive Services Hires P&G Exec

Aug 16 2010

In the US, Ipsos Interactive Services (IIS) has appointed former Procter & Gamble exec Dr Nancy Brigham as Vice President of Global Operations, North America Sample Access & Engagement. More

IBM Acquires Unica in Latest Shopping Spree

Aug 13 2010

Computer giant IBM is to acquire web analytics software provider Unica Corporation in a cash transaction at a price of $21 per share, or at a net price of approximately $480m, in a bid to expand its ability to analyze and predict customer preferences. More

Q2 Revenue Up and Losses Down at iPerceptions

Aug 13 2010

In Canada, Voice-of-Customer analytics specialist iPerceptions has reported a 10% increase in second quarter revenue to $1.25m compared with $1.13m in the prior year period. Net loss declined from $981k in Q2 2009, to $597k in Q2 2010. More

Photon Founder Steps Down from Board

Aug 12 2010

Tim Hughes, the founder of Australian marcoms and research group Photon, has left the company as it continues its attempts to recapitalise. More

Dexterity Launches iPhone Survey App and Panel

Aug 12 2010

In India, market research and consumer insight firm Dexterity has launched iPinion; a new app which enables panelists to participate in surveys, in-store and ethnography studies, and mystery shopps from their iPhone, iPad and iPod Touch devices. More

MRC Joins Drive for Consistent STB Measurement

Aug 11 2010

In the US, the Media Rating Council (MRC), marketing agency NCC Media and a group of cable, satellite and subscription TV providers are planning to develop guidelines for using set-top-box (STB) data to measure TV audiences. More

Vision Critical Rolls Out Virtual Bank Testing Site

Aug 11 2010

Interactive research and technology firm Vision Critical has developed a virtual retail bank environment in which to test layout concepts, the position of greeters and tellers, and to determine where best to place visual branding such as posters, signage and video screens. More

Feature: Is Neuromarketing Scientific *Enough*?

Aug 11 2010

New Scientist is a publication full of scientific scepticism and not particularly renowned for its love of marketing or market research. So if it says, 'I'm convinced this time there's something in it', we should perhaps listen. MrWeb's Nick Thomas interviews the magazine's Deputy Editor, Graham Lawton. More

Toluna Opens Office in Spain

Aug 11 2010

Online panel and survey technology firm Toluna has expanded in Europe with a new office in Madrid, Spain, headed by former Nielsen executive Carlos Hidalgo de Morillo Jiménez. More

Compete Hires Bremer for CRO Role

Aug 11 2010

Kantar's online behavior analysis arm Compete has hired former Harris Interactive leader John Bremer as Chief Research Officer, to serve as the firm's primary expert on digital research approaches, models and techniques. More

Monahan Takes Leading Role at IPG Media Lab

Aug 11 2010

In the US, Brian Monahan has been appointed EVP, Managing Partner of IPG's Emerging Media Lab; a research facility which offers focus groups, product evaluations and surveys to uncover how consumers use new media technologies. More

YouGov Continues US Expansion with Harrison Buy

Aug 10 2010

UK-based online research specialist YouGov has expanded its presence in the US with the acquisition of marketing and research consulting firm the Harrison Group. More

Toluna Rolls Out Panelist Platform Globally

Aug 10 2010

Online panel and survey technology firm Toluna has rolled out its UPS (Unified Panelist System) globally. Separately, in the US, the firm has hired Jeff Scott as President and promoted Ron Franscella to the post of Chief Revenue Officer. More

Webtrends Buys Social Marketing Platform

Aug 10 2010

Web analytics firm Webtrends has acquired Transpond, which has developed a platform that enables users to create content and track engagement with it across social and mobile platforms. Terms were not disclosed. More

Shanker to Lead Ipsos Observer

Aug 10 2010

In the US, Ipsos has moved former OTX COO David Shanker to lead its specialist data and delivery division Ipsos Observer as Global President. More

Cegedim Dendrite and TAKE Link for Push in India

Aug 10 2010

Cegedim Dendrite - the division of French pharma and healthcare data supplier Cegedim which provides CRM solutions for the life sciences industry - has partnered with competitor TAKE Solutions to expand its presence to India. More

Hotspex Hires Ex-Millward Brown Canada President

Aug 10 2010

Strategic research firm Hotspex has appointed former Millward Brown Canada President James Conrad as Executive Vice President, to lead sales and drive growth. More

CIMM to Drive US TouchPoints Launch

Aug 10 2010

CIMM, the coalition of US firms formed last September to promote innovation in TV and cross-platform video audience measurement, is to fund the rollout of the IPA's UK TouchPoints study in the US. It will be fielded by the Media Behavior Institute (MBI) in partnership with GfK MRI. More

Boom Continues for Vision Critical

Aug 9 2010

Interactive research and technology firm Vision Critical has announced results for the first half of 2010. On a constant currency basis, total revenues rose 43% versus a year earlier and CEO Angus Reid says the company is 'on track to earn approximately $70 million in revenue in 2010'. More

Biometrics on the Menu as ARF Rehires Cook

Aug 9 2010

US professional body the Advertising Research Foundation (ARF) has announced the full-time return of Bill Cook as EVP - Research and Standards. The organisation also announced it will undertake new research-on-research. More

Privacy Article Sparks House Enquiry

Aug 9 2010

In the US, leading online firms including AOL, Yahoo!, MySpace and MSN are under pressure from two senior politicians to reveal details of their privacy practices, including installation of cookies on visitors' computers, and other tracking activity. More

comScore Plans Australian Offices

Aug 9 2010

comScore is planning to open offices in Sydney and Melbourne, according to EVP International Will Hodgman - boosting its influence in Australia in the run-up to the appointment of a preferred web ratings supplier, for which it will tender. More

Clearspring Launches Online Audience Platform

Aug 9 2010

In the US Clearspring Technologies, the company responsible for content sharing platform AddThis, has launched a new product, Audience Platform, enabling advertisers and publishers to reach audiences categorised according to their influence or intent. More

AdLib Answers for Social Media Questions

Aug 9 2010

US firm Solariat has launched AdLib, a product which analyses conversations within social media and serves up information or ads based on its interpretation of the needs of participants, in real-time. More

IAB Report Finds Online Ad Research Wanting

Aug 6 2010

The Interactive Advertising Bureau (IAB) has released a damning report on the methodology used for online site intercept studies for ad effectiveness. The study found major problems including 'extremely low response rates', the use of 'quasi-experimental research designs' and dubious weighting adjustments. More

Australian Audit Bureau Boss Towell Steps Down

Aug 6 2010

In Australia Gordon Towell, CEO of the Audit Bureau of Circulations (ABC) and Circulations Audit Board (CAB) is returning to private enterprise after two years in the role. His replacement, from 27th August, will be ABC and CAB's Director of Audit Services, Paul Dovas. More

Insurers Foot Most of Arbitron's $9m Legal Bill

Aug 6 2010

Arbitron has revealed the cost of its various legal battles of the past two years, in a 10-Q filing for the SEC. In all, two securities law civil actions commencing in 2008, and various 'interactions' with government over the commercialization of the PPM, have cost it around $9.1m to date. More

CEO Raj Leaves Euro RSCG Discovery

Aug 6 2010

Zain Raj has left Euro RSCG Discovery, the North American CRM, analytics and database marketing arm of Euro RSCG Worldwide, to join marketing services company SolutionSet as President and COO. More

MarketTools Upgrades EFM Package

Aug 6 2010

Research and EFM software and services firm MarketTools, Inc. has released the latest version of its EFM solution, CustomerSat, which includes new listening, social media management and dashboard data sharing features. More

QSR Hires for International Expansion

Aug 6 2010

Australian-based qual analysis software provider QSR has appointed Tim Macdermid in the new role of Vice President, Global Sales, with the aim of expanding into new markets across the Americas, EMEA and Australasia regions. More

Launch of Pan-American Research Alliance

Aug 5 2010

Professional research bodies across South America, Canada and the US have come together to establish a new pan-American research alliance, with the aim of supporting and improving the 'business and integrity' of market, opinion and social research. More

TNS-BMRB Initiates Mixed Mode Programme

Aug 5 2010

In the UK, Kantar-owned TNS-BMRB, which offers insight for government and not-for-profit clients, has launched a mixed mode research programme to prompt new thinking and best practice for tracking social trends across multiple modes of research. More

Report Sets Out Mobile Measurement 'Essentials'

Aug 5 2010

A new report produced by Eric Peterson, founder and Senior Partner at Web Analytics Demystified, addresses the issues surrounding mobile measurement, and sets out a framework to better convert qualitative feedback into improved measurement of mobile initiatives. More

Rentrak Growth Driven by AMI Division

Aug 4 2010

Multi-screen measurement company Rentrak Corporation has announced results for the quarter ending June 30th. While revenues in the company's Home Entertainment division were down 10% to $16.3m, a 132% rise in the AMI business intelligence division ensured overall growth - by 13% to $24.6m. More

Asian Openings for Majestic MRSS

Aug 4 2010

Research and Business Intelligence firm Majestic MRSS (MMRSS) has announced the opening of new full service offices in Taiwan, Hong Kong and Singapore. More

Kantar Appoints Global Talent Director

Aug 4 2010

WPP insight division Kantar has appointed former Yahoo! EMEA VP of Human Resources Helen Russell as its new Global Talent Director, reporting to Chief Executive Eric Salama. More

eXelate Wins Funds for Further Expansion

Aug 4 2010

Audience targeting data exchange eXelate has closed a $15m second round of funding, led by Silicon Valley's Menlo Ventures and joined by its series A round leader, Israeli firm Carmel Ventures. More

First Viral, Now Fungal Marketing?

Aug 4 2010

Marketing agency JB Chicago has launched a new social networking tool called Social Mushroom, promising help with getting established on social media sites and simple measurement of the success and ROI of the resulting campaigns. More

COI to Cut 287 Jobs

Aug 3 2010

The UK's Central Office of Information (COI) has announced a reduction in staff numbers from 737 to 450, as a result of the government's freeze on non-essential advertising and marketing spend, and the consequent reduction in its workload. More

Publicis Buys Brazilian Digital Agency AG2

Aug 3 2010

Publicis Groupe announced today that it has signed an agreement to acquire AG2, one of the largest independent digital agencies in Brazil and a specialist in competitive intelligence. Financial terms of the deal were not disclosed. More

Maximiles Buys German Panel Firm

Aug 3 2010

French-based online loyalty and rewards specialist Maximiles has agreed to acquire Panelbiz Gmbh, one of the major players in the German online panels market, with the biggest access panel in Germany, Switzerland and Austria. More

Limelight Buys Video Analytics Firm

Aug 3 2010

In the US, audience engagement software company Limelight Networks has announced the acquisition of Delve Networks, a provider of cloud-based video publishing and analytics services. More

Privacy Investigation Targets HK Card Firm

Aug 3 2010

In Hong Kong, smart card payment systems provider Octopus Cards stands accused of breaching the privacy of millions of its customers. The charges include sale of personal data without permission to research companies including Asia Pacific agency Cimigo. More

Webtrends Debuts Enhanced Targeting Tool

Aug 3 2010

Analytics pioneer Webtrends has launched a new real-time site customization tool which combines the functionality of its existing targeting tool Webtrends Optimize and its segmentation tool Webtrends Segments. More

Research Now Opens First Office in India

Aug 2 2010

Online sampling and data collection specialist Research Now has opened its first office in India, to provide clients with local support and online fieldwork expertise. More

US Investor Buys Into Chinese Digital MR Firm

Aug 2 2010

US private investment company Silver Lake has acquired a 62% stake in Chinese digital marketing solutions firm Allyes Online Media, which specialises in online ad agency services and online market research. More

Profits Up as YouGov Hires Blue Blood

Aug 2 2010

UK-based online researcher YouGov has announced that operating profit for the year ended 31 July 2010 was 'significantly ahead' of the prior year period. The firm has also appointed Camilla Parker Bowles' nephew Ben Elliot as a non-executive Director. More

CFI and Htec Link for Financial Offer

Aug 2 2010

Customer satisfaction measurement specialist CFI Group has partnered with Htec - a UK-based firm which provides payment and loyalty solutions - to help clients understand what drives customer behaviours and consequent financial outcomes. More

Annik Opens Middle East Office, Makes Key Appointments

Jul 30 2010

Indian-based KPO group Annik Technology Services has announced the opening of a Middle East office located at Abu Dhabi, UAE, and the appointment of key personnel in Japan and North America. More

Solid Quarter for Nielsen

Jul 30 2010

Nielsen has announced results for the quarter and six months ended June 30. Reported quarterly revenues rose to $1,270m, up 7% year-on-year and reported operating income rose 6% from $172m to $182m - a rise of 10% after adjusting for one-off costs and currency changes. More

Google, CIA Look into Future

Jul 30 2010

Google and In-Q-Tel, an investment vehicle which forms part of the CIA, have both been revealed as backers of Recorded Future, a company tracking and analysing Web content to report on trends and make predictions about future events. More

NPD and Best Buy Extend POS Agreement

Jul 30 2010

The NPD Group and electronics retailer Best Buy Co. have extended their agreement to share point-of-sale data for a further two and a half years. More

Google Nears Monopoly of Mobile Search

Jul 30 2010

Research by Dublin-based StatCounter suggests that Google accounts for more than 98% of the global mobile search market. More

Record Quarter for comScore

Jul 29 2010

comScore has announced record revenues of $42m for the second quarter of 2010, up 34% year-on-year. Adjusted earnings also rose by around 28.5%. More

Roy Morgan Strikes Online Measurement Deal

Jul 29 2010

Australian MR pioneer Roy Morgan Research and South East Asian online audience specialist Effective Measure International have announced a strategic partnership to develop a 'totally new' Internet measurement methodology and system. More

Nielsen Hires Le Roy for APAC Research Role

Jul 29 2010

Nielsen has appointed Gai Le Roy to the role of Vice President Research - Audience Measurement, in its Asia Pacific online division. More

Rubinson Leaves ARF

Jul 29 2010

Joel Rubinson is stepping down from his role as Chief Research Officer of US body the Advertising Research Foundation (ARF), from September 2010. Rubinson will establish his own consulting practice, but will continue to consult for the ARF on its Research Transformation and Shopper Insights initiatives. More

Bradner Leaves Forrester for Geomentum

Jul 29 2010

Geomentum, Interpublic's hyper-local media and marketing unit, has named as its new President Lisa Bradner, most recently VP and Principal Analyst at Forrester Research. More

Marketers 'Ever Keener on Measurement'

Jul 29 2010

US companies continue to demand more accountability from their senior marketing executives and marketing departments, according to a survey conducted by MarketShare Partners (MSP) for Forbes Insights. More

Spredfast Adds New Social Media Features

Jul 29 2010

US firm Social Agency has announced several new features for its Spredfast platform, giving social media marketers the ability to see additional detail about who is engaging with their brand online. More

GfK and Kantar Combine for Online Quality Drive

Jul 28 2010

Two of the research industry's top four firms, Kantar and GfK, have announced an initiative aimed at promoting and assuring online data quality. The firms will seek 'broad industry participation' in their not-for-profit consortium, the Promedius Group. More

Ipsos Bounces Back

Jul 28 2010

Global research group Ipsos has reported a very strong performance for the first six months of 2010, with revenue up 18.1% to EUR 528.8m (organic growth 7.7%) and adjusted net profit up 33.7% to EUR 32.0m. More

Online Tracking Back Under Senate Microscope

Jul 28 2010

In the USA, the FTC appears once again to be pondering the idea of an online 'Do Not Track' option for consumers, along the lines of existing Do Not Call legislation. More

Reid to Lead ViziSense in Australia

Jul 28 2010

MD Andrew Reid has left Australian music and events firm Peer Group Media after two years to head up ViziSense, the web site metrics platform being rolled out in Australia by Indian firm Komli. More

Photon Delays Recap but Makes Progress over Earn-Outs

Jul 27 2010

Embattled Australian group Photon has given its first formal market update in almost a month, confirming press reports that it is struggling to refinance. However, CEO Jeremy Philips is said to have succeeded in renegotiating earn-out agreements with execs at most of its key subsidiaries. More

COI Budget Cuts Just the Beginning

Jul 27 2010

In the UK, the Central Office of Information (COI) has reported a fall in spending on advertising, marketing and research in the past year, and has warned of more substantial cuts to come. More

Yahoo! Sold a Billion Short

Jul 27 2010

Online measurement firm comScore has owned up to understating Yahoo!'s June audience figures by a mere billion page views. The search and content giant issued a press release today after comScore notified it of the error. More

Funds for BuzzLogic, Photizo and Workstreamer

Jul 27 2010

Dollars continue to chase firms launching software to measure social media and facilitate advertising on it, while MR firms in growing sectors are also targets for investment. More

IAB Fights Privacy Law Provisions

Jul 26 2010

The Interactive Advertising Bureau (IAB) is testifying before Congress to express the advertising industry's 'serious reservations' about two legislative proposals which it says 'jeopardize the Internet and ...interactive advertising'. More

CIMM Considers iPhone-Based Study

Jul 26 2010

CIMM, the coalition of major US firms formed last September to investigate new ways of researching audiences in the multimedia age, is discussing the use of iPhones to collect diary-style media consumption data from a panel of around 1,000 US consumers. More

UK Social Networking Platform Acquired

Jul 26 2010

Shell company Fieldbury has agreed a reverse takeover of MobileWave for £1.07m. MobileWave's PlanetOi' combines a social networking platform, mobile phone app, sales promotion and market research tool and a rewards scheme. More

MMR Launches Shelf Decision Tool

Jul 26 2010

Consumer Packaged Goods specialist MMR Research Worldwide has developed 'SURF', a new range optimisation tool to help clients optimise the size and structure of their product ranges. More

Singapore Base for FocusVision

Jul 26 2010

Qual research video specialist FocusVision has announced the opening of FocusVision Asia, located in Singapore, and the appointment of Patricia Poo as Regional Director, Asia. More

Vision Critical Rolls Out ReputationPlus

Jul 23 2010

Panels and research technology firm Vision Critical and its public affairs practice Angus Reid Public Opinion have launched a new diagnostic approach to providing clients with a comparative view of their corporate reputation. More

LogicLab Hires Gugel for Chief Research Officer Role

Jul 23 2010

In the US, media evaluation agency LogicLab has appointed media analytics specialist Craig Gugel as Chief Research Officer. More

TubeMogul Debuts 'Any Site' Video Analytics

Jul 23 2010

US online video analytics firm TubeMogul has launched a self-serve suite of customized video player analytics, which it claims tracks every major video player, platform and delivery method on the web. More

Yomego Launches 'Social Media Reputation' Tool

Jul 23 2010

In the UK, specialist social media agency Yomego has launched a new tool, 'social media reputation' (SMR), which promises brands insight and analysis into their reputation across 29,000 social media channels. More

Research Now Expands Munich Presence

Jul 22 2010

Online sampling and data collection specialist Research Now has expanded its team in Munich, Germany, and moved to new office in Hallbergmoos, near the city's airport. More

Adobe Rebrands Omniture Products

Jul 22 2010

Software giant Adobe Systems has re-branded all Omniture's products following its acquisition of the web analytics firm last year. More

Position² Launches Social Media Analytics Tool

Jul 22 2010

US-based search and social media marketing firm Position² has launched 'Brand Monitor' - a platform that enables companies to listen to, discover, and engage with social media conversations in real time. More

Lift-Off for Invoke's 'groketeer'

Jul 22 2010

US-based online qual specialist Invoke Solutions has launched 'groketeer', a new DIY survey tool which enables users to quickly generate graphs, reports and insights from raw survey data. More

SSI Moves, Expands in Sydney

Jul 22 2010

In Australia, Survey Sampling International has relocated its Sydney offices to accommodate its expanding service team, which now includes more than 20 account and project managers. More

Crowd Science Appoints New President and CEO

Jul 22 2010

In the US, online market research tech firm Crowd Science has appointed technology and e-commerce veteran Corey Leibow as President and Chief Executive Officer. More

TFC Restructures after Leaders Resign

Jul 21 2010

WPP-owned global trend research consultancy The Futures Company (TFC) has appointed a new management team following the resignation of its CEO Sian Davies, Executive Chairman Crawford Hollingworth, and Global MD Sarah Davies. More

Arbitron Reports Q2 Improvement

Jul 21 2010

Ratings giant Arbitron has reported a 'better-than-expected' second quarter, with a 1.8% increase in revenue to $88.3m compared with $86.8m in the prior year period, and an 8.7% rise in profits to $3.8m, from $3.5m. More

Kantar Video Adds Copyright Tracking

Jul 21 2010

In New York, Kantar Video has partnered with video technology firm Anvato, to add syndication and copyright tracking to its Videolytics online and mobile video platform. More

The Sound Research Opens in Toronto

Jul 21 2010

Vancouver-based youth specialist The Sound Research has opened an office in Toronto, headed by former Youthography Director of Research and Strategy, Barbara Brooks. More

Social Media Firm Jive Closes $30m Funding

Jul 21 2010

In the US, software firm Jive - which owns social media monitoring specialist Filtrbox - has closed a $30m Series C financing initiative, which will be used to accelerate the development of its technology and drive its position in the social media sector. More

Ipsos MORI Strengthens Global and UK Ops Teams

Jul 20 2010

Ipsos MORI has restructured its operations team. Rowland Lloyd is promoted to the post of Regional Director, Western Europe and South Africa Operations, while Jane A'Court and Sarah Michell become Joint MDs of Operations in the UK. More

GfK MRI to Debut Print Planning Optimizer

Jul 20 2010

In the US, GfK MRI is set to roll out an enhanced Internet-based magazine optimizer, to enable media planners to calculate the potential reach of print schedules based on readership of print ads, as opposed to overall readership of magazine titles. More

Telmar First to Add Eyes-On Data to Planning Tools

Jul 20 2010

In the US, ad media software and services specialist Telmar is the first firm to integrate Eyes-On Data from the Traffic Audit Bureau (TAB) into its suite of media planning tools. More

Merkle Data to Drive Social Marketing

Jul 20 2010

US-based customer relationship marketing agency Merkle has introduced an integrated, data-driven platform allowing marketers to use behavioral insights from social media to drive new marketing opportunities. More

GfK Promotes for Panel Leadership Post

Jul 20 2010

GfK has promoted Julia Beaver to the position of Head of GfK NOP Research Panels, which specialises in continuous or longitudinal consumer panels. Most recently, Beaver was Deputy MD at GfK Financial. More

FTC Denied Powers that 'Threatened MR'

Jul 19 2010

The US Congress has today approved sweeping reforms of the country's financial system, but rejected a provision giving the government extensive regulatory control of industries including market research via the FTC. The MRA had argued the clause could have 'threatened the entire research profession'. More

Wood Named MD of BrainJuicer Labs

Jul 19 2010

BrainJuicer has appointed Orlando Wood as Managing Director of its methodological unit BrainJuicer Labs, and appointed him to the Company's Management Team. More

Western Wats Debuts Mobile Survey Solution

Jul 19 2010

In the US, data collection firm Western Wats has launched a research solution which combines its mobile survey platform with its panel of mobile users. More

Flanagan Joins Ace Metrix

Jul 19 2010

TV ad analytics specialist Ace Metrix has hired former comScore EVP Jack Flanagan as Chief Revenue Officer. More

ABCi Partners to Provide Mobile Usage Stats

Jul 19 2010

In the US, ABCi, the digital wing of the Audit Bureau of Circulations, has entered a partnership with mobile media solutions provider Handmark to provide detailed, audited mobile usage statistics for publishers and advertisers. More

Social CRM Insight Platform Launched

Jul 19 2010

In the US, Collective Intellect has unveiled a new tool, the Social CRM Insight platform. The web-based package performs automated real-time text mining and analytics of social, traditional and corporate media. More

ESOMAR Whips In Reps after Anderson's Dismissal

Jul 16 2010

ESOMAR has revoked Tom Anderson's status as its US representative, following his public criticisms of the introduction of ISO quality standards to the US. The body is now urging its global representatives to sign a charter agreeing they adhere to its 'mission and values'. More

New Orleans Venture for Former OTX Exec

Jul 16 2010

In the US, former OTX Research executive Patrick Comer has launched a market research technology firm, Jackson Square Group (JSG). Seed financing from investment company Voodoo Ventures will be used to support growth and add new personnel. More

comScore Video Measure to Split Ads from Content

Jul 16 2010

Online audience specialist comScore has upgraded its Video Metrix service to split out the metrics associated with in-stream advertising videos and content videos. More

Infegy Expands with New European Office

Jul 16 2010

Infegy - the developer of social web analytics platform Social Radar - has opened a European sales and support office in Birmingham, UK, and appoined Gray Dudek as European Managing Director. More

Harris Interactive Expands Asia Sales Division

Jul 16 2010

Harris Interactive has expanded its Asia Sales division with the appointment of Kevin Huang as Vice President of Sales, and the promotion of Amrita Banta and Asha Choksi to the posts of SVP of Sales and SVP of Research respectively. All three are based in Singapore. More

MRC Grants Accreditation to Nielsen's LPM

Jul 15 2010

In the US, the Media Rating Council (MRC) has given approval to all 25 of Nielsen's Local People Meter (LPM) markets - ten of which had their accreditation renewed, while the remaining fifteen markets were granted accreditation for the first time. More

Dark Times for Photon

Jul 15 2010

Australian marcoms and research group Photon is struggling to raise the necessary finance to recapitalise, and faces going out of business if it fails to renegotiate $AUD 176m worth of earn-out payments due to owners of some of its 50 agencies. More

SSI Names Chris Watson as UK MD

Jul 15 2010

Survey Sampling International (SSI) has appointed former Greenfield-Ciao director Chris Watson as Managing Director of its UK business. More

Former Vovici CEO Opens Mobile Measurement Agency

Jul 15 2010

In the US, Vovici's former Chairman and CEO Dean Wiltse has set up a mobile measurement agency called Thumbspeak, to enable businesses to reach mobile audiences and gain insights from hard-to-reach consumers. More

Engine Starts Consumer Research Arm

Jul 15 2010

London-based marcoms agency Engine has launched a new insight and research unit to provide clients with an analysis of why and how consumers make choices. More

Lloyd Leaves infoUK Following Infogroup Sale

Jul 15 2010

Richard Lloyd has left his position as General Manager of infoUK, following parent firm Infogroup's acquisition by CCMP Capital Advisors earlier this month. More

TNS Promotes Huber for HR, Talent and Culture Role

Jul 14 2010

TNS has promoted Margit Huber to the position of Global HR, Talent Manager & Culture Director, with a remit to create an 'inspirational culture' across the group. More

BrainJuicer Grows 48% in First Half of 2010

Jul 14 2010

Online market research specialist BrainJuicer has reported growth of 48% for the first half of 2010, primarily driven by its business in the UK and US. More

IAB Launches Framework for Social Media Measurement

Jul 14 2010

Digital trade body the Internet Advertising Bureau (IAB), has launched a framework to guide social media measurement in the UK. More

Komli Raises $6m, Plans ViziSense Expansion

Jul 14 2010

In India, digital advertising and technology firm Komli Media has raised $6m in a second round of funding; part of which it plans to invest in technology to expand its web site metrics platform ViziSense. More

MRIA Calls for Retention of Long-Form Census

Jul 14 2010

In Canada, the Marketing Research and Intelligence Association (MRIA) has lobbied the federal Government to reverse its decision to eliminate the mandatory long-form census questionnaire and replace it with a shorter version which the MRIA claims will exclude hard-to-reach respondents. More

Litvinoff Rejoins Infogroup as ORC President

Jul 14 2010

In the US, data giant Infogroup has appointed Marc Litvinoff as President of its research division, Opinion Research Corporation (ORC). More

Sermo Enhances Tracking of Physician Dialogue

Jul 14 2010

Online physician community Sermo has unveiled a new platform to provide enhanced navigation, mining and monitoring of physician dialogue. More

RAJAR Names Jerry Hill as New CEO

Jul 13 2010

In the UK, the radio audience measurement body RAJAR has appointed Jerry Hill as Chief Executive Officer, following the departure of Sally de la Bedoyere in May. More

Millward Brown Ramps Up Neuroscience Practice

Jul 13 2010

Millward Brown has added five team members to its Neuroscience Research Practice, formed in March to extend the services offered by its existing advertising and brand research unit. More

e-Rewards Issues $6.75m in Options, Incentives

Jul 13 2010

US-based panel company e-Rewards has issued $6.75m worth of stock options and incentives to a number of its directors and executive officers. More

ICM Direct Launches Tele-Depth Interviewing Service

Jul 13 2010

In the UK, Creston-owned ICM Direct has launched a new B2B and B2C tele-depth interviewing service, to complement its existing CATI quant work, its newvista online panel, and its online random sampling capabilities. More

EasyInsites Builds Smith's Shopper Panel

Jul 13 2010

In the UK, online custom panels specialist EasyInsites is to build and maintain a research panel consisting of members of retailer WHSmith's 'Privilege Club'. More

Sample Firm Integrates Mobile Panels

Jul 13 2010

US-based Paradigm Precision Sample has completed its integration of the main panel assets of sister firm Data Innovation. More

Days Numbered for Census?

Jul 12 2010

One of the world's oldest surveys, the UK's national Census, may be axed according to comments by Cabinet Office minister Francis Maude. The March 2011 survey, for which preparations are far advanced, will still take place at an estimated cost of £482m. More

Indian Audience Research Body Approved

Jul 12 2010

India's plans to set up independent nationwide audience research along the lines of the UK's BARB have taken another small step forward with the formal registration of the new Broadcast Audience Research Council (BARC). More

Lyris Opens in Australia and Invests in Cogent

Jul 9 2010

Online marketing specialist Lyris has opened two offices in Australia, and is making a 'strategic investment' in its partner Cogent to fuel growth in the country. More

TRA Hires Trio to Ramp Up Technology Solution

Jul 9 2010

In New York, media measurement firm TRA has appointed three media and technology executives to help expand its client relationships. The firm has also added media economist Jack Myers to its Advisory Board. More

MMA Hires OWA for Austrian Mobile Measurement

Jul 9 2010

Global non-profit trade body the Mobile Marketing Association (MMA) has commissioned Internet audience measurement group OWA to measure mobile web site traffic in Austria. More

Vision Critical Rolls Out Audience Reaction Tool

Jul 9 2010

Panels and research technology firm Vision Critical has introduced a tool to enable researchers to measure reaction to audio and video content and create a view of which feelings are being triggered throughout the programming. More

BuzzNumbers Adds Location Feature

Jul 9 2010

In Australia, online media analytics firm BuzzNumbers has upgraded its Buzz platform, to help businesses track what is being said about their brand and where conversations are taking place. More

GfK Becomes First Outsider to Open in Saudi Arabia

Jul 8 2010

GfK has become the first foreign market research company to be granted a license to open a subsidiary in Saudi Arabia. The firm has also opened a branch in Kenya, acquired the outstanding shares of GfK Mode in India and GfK Kynetec in the UK, and increased its stake in Shopping Brasil. More

HuffPost Buys Pollster.com from YouGov Polimetrix

Jul 8 2010

In the US, online news and opinion site the Huffington Post (HuffPost) has acquired opinion poll platform Pollster.com from YouGov Polimetrix. Terms were not disclosed. More

Media Monitors Australia Snapped Up by Equity Group

Jul 8 2010

Media Monitors Australia has been acquired by Quadrant Private Equity in a deal reported to be worth up to $AUD 160m. More

SSI Debuts Country Metrics Tool

Jul 8 2010

Sampling solutions specialist SSI (Survey Sampling International) has introduced a new interactive tool called SSI ClicKnowledge, designed to deliver metrics on 30 countries through colourful maps and tables. More

Ipsos and Techneos Link for Mobile MR Innovation

Jul 8 2010

Ipsos and mobile data collection technology firm Techneos have partnered to develop new mobile research techniques, technologies and applications. More

Confirmit Adds SMS Survey Extension

Jul 8 2010

Market research software provider Confirmit has launched a new SMS Survey extension, to enable users to reach more people with tailored text-based cell phone surveys. More

Phorm to Sell $3m Shares to Fund Expansion

Jul 8 2010

Behavioural ad targeting firm Phorm has placed 1,176,000 new common shares on the AIM market of the London Stock Exchange, in a bid to raise around $3m, which it plans to use to expand its service in Brazil and other future markets. More

AudienceScience Buys German Rival

Jul 7 2010

US behavioral targeting technology firm AudienceScience (formerly Revenue Science) has acquired German rival Wunderloop. Terms were not disclosed. More

Bhatia Leaves as Nielsen Re-Structures STB Arm

Jul 7 2010

In the US, Manish Bhatia, Nielsen's President of Advanced Digital Services, has left the company, resulting in a re-structure which will see the firm integrate set-top-box (STB) data into its current audience measurement services. More

NeuroFocus Tracks Perception of Luxury

Jul 7 2010

US-based neuromarketing agency NeuroFocus has developed the Luxury Perceptual Framework (LPF), to detect consumers' perception of what constitutes 'luxury' in terms of clients' brands, products, packaging, in-store marketing, advertising and customer service. More

Rentrak Adds Behavioral Data to STB Research

Jul 7 2010

US multi-screen measurement specialist Rentrak has partnered with consumer data giant Experian Simmons to add behavioral data to its TV Essentials and StationView Essentials set-top-box (STB) research tools. More

beRelevant Launches Crowdsourcing Service

Jul 7 2010

In the US, social media monitoring specialist beRelevant has introduced a market research service to extract and prioritize the collective knowledge of large numbers of people. More

STW and Smollan Link for Fieldwork in Aus and NZ

Jul 6 2010

Marketing group STW Communications has formed a joint venture with field marketing specialist Smollan Group to conduct mystery shopping and customer auditing activities in Australia and New Zealand. More

Ipsos Markinor Creates 'Observer' Field and Tab Unit

Jul 6 2010

In South Africa, Ipsos Markinor has brought together its field and tab work into a specialist business unit called Observer. In addition to omnibus and international research teams, the unit includes a team conducting client projects for which only data is required as a deliverable. More

Live-Only Ratings Revived

Jul 5 2010

Nielsen has told clients it will bring back its 'live-only' television ratings, dropped in April in favour of a measurement combining live and time-shifted viewing. The company says it has not changed its view that live/same day is a better measure, but can now offer both due to increased data capacity. More

Software Firm's Directors Cook Up New Agency

Jul 5 2010

In the UK, Eventus Software Directors Cathrene Rowell and Kevin Simpson have set up a new company, CaKe Research, to offer both platform-only and full-service online qualitative research services. More

comScore Opens in Madrid

Jul 5 2010

Online audience specialist comScore has opened an office in Madrid, from which it will service the Spanish and Portuguese market. The new operation will be led by media specialist Jaime Agulló as General Manager for Iberia. More

MarketTools Adds Social Media Options

Jul 5 2010

MR and Enterprise Feedback Management firm MarketTools, Inc. has announced the integration of its Zoomerang online survey tool with Facebook and Twitter. More

SMS Survey Launch

Jul 5 2010

Vodafone Romania has added a quant research capability to its mobile advertising service AdPlus. More

Ipsos Launches Research Innovation Unit

Jul 1 2010

In the US, Ipsos has launched the Open Thinking Exchange - a new organization dedicated to 'opening the exchange of ideas and information between marketers and their consumers'. More

Globalpark Buys Internet App and Portal Firm

Jul 1 2010

Panel, community and survey software firm Globalpark has acquired Internet application and business portal design specialist WP-Experts. Terms were not disclosed. More

Phorm Cuts Costs and Losses

Jul 1 2010

Behavioural ad targeting company Phorm has reported a 40% drop in operating loss to $29.7m from $49.8m last year, following positive foreign exchange caused by the appreciation of the US dollar against sterling. More

iPacesetters Buys The Charlton Group

Jul 1 2010

Global teleservices and BPO (business processing outsourcing) specialist iPacesetters has acquired the assets of US-based contact center The Charlton Group, which primarily supports the cable industry. Terms were not disclosed. More

Kantar Probes Reasons for Online Behaviour

Jun 30 2010

WPP-owned Kantar Media has released 'Connect', a new solution that integrates a publisher's own web site metrics with survey data, to create a single-source database that links online behaviour to the attitudes that drive it. More

Harris Unveils 'Pathways to Purchase'

Jun 30 2010

In the UK, Harris Interactive has launched a new approach to analysing the way people make purchase decisions across a wide range of products and service categories. More

eDigitalResearch Debuts Concept Test

Jun 30 2010

UK-based digital MR specialist eDigitalResearch has rolled out eConceptTest - a suite of research methodologies designed to help marketers test their latest idea, service or product on the general public. More

Rocket Fuel Hires Havas Exec for Analytics Growth

Jun 30 2010

In the US, online display ad specialist Rocket Fuel has appointed former Havas insights chief Jarvis Mak as Vice President of Analytics, and Stanford Computer Science Professor Yoav Shoham as a member of its advisory board. More

Mzinga Integrates OmniSocial with Facebook

Jun 30 2010

US-based social software developer Mzinga has updated its flagship product OmniSocial, so that it can be integrated into social web platforms including Facebook. More

Kantar Firms Continue 2010 Growth

Jun 29 2010

Kantar-owner WPP has reported improved results for the first five months of the year. Both Group revenues and those for the Insight division rose around 2% worldwide on a like-for-like basis while growth in May was well over 5%. More

Nielsen Begins New NZ TV Contract

Jun 29 2010

Nielsen has been reappointed as New Zealand's supplier of television audience measurement (TAM) services, winning an eight-year contract from SKY, TVNZ and TVWorks. More

BARB to Test Meter for Online TV Viewing

Jun 29 2010

UK audience measurement body BARB (The Broadcasters' Audience Research Board) has announced it will test a new meter which promises measurement of television viewed via a PC or laptop. More

ZIP-based Ad Targeting Launch

Jun 29 2010

In the US, ClearSight Interactive has announced the launch of ClearProfile, an audience targeting suite based on billed as the first of its kind. More

Funds for Prediction Market Firm

Jun 29 2010

In the US, Qmarkets.net, a provider of prediction markets software, has received government funding for the development of its second generation collective forecasting platform, due for release in August. More

Kantar Video Hires for Videolytics Launch

Jun 28 2010

Kantar Video has announced a number of senior hires in preparation for the global rollout of its Videolytics online and mobile video syndication, tracking and optimization platform. More

OnePoint Adds Voice Messaging Feature

Jun 28 2010

UK-based mobile research technology firm OnePoint Surveys has introduced a voice messaging option. More

Livra Panels Launches iPhone App

Jun 28 2010

Buenos Aires, Argentina-based Livra Panels has launched an iPhone application which gives respondents another way to participate in its online community. More

Italian, Spanish Launches for Peanut Labs

Jun 25 2010

Social media sampling provider Peanut Labs has announced two new online panels, for Italy and Spain. Each will profile an extensive online population of social media users. More

Research News and Views from MRT

Jun 25 2010

Are mobile surveys more intrusive? Will ICE change the face of online panels? Why don't we entirely trust Neuroscience? And should we now be a bit less worried about Google? From today, join the debate on the big issues in our MRT section. More

World Cup Feature: It's a Knockout

Jun 25 2010

Just as you thought the World Cup was 'so last week' here we go again with (among other things) call centre productivity; social media match predictions; and the disturbing prospect of Diego Maradona running round Buenos Aires naked. More

Former Nielsen Panel Pioneer Joins SSI

Jun 25 2010

Survey Sampling International (SSI) has hired Jessica Sullivan as Director, Access & Engagement, Asia Pacific. More

Upgrade for Mobile Survey Platform

Jun 25 2010

Mobile survey technology provider Techneos Systems has announced a new release of its SODA mobile survey platform, offering expanded data capture, editing and engagement features. More

uSamp Buys DMS Insights from AOL

Jun 24 2010

Online panel and technology company uSamp has acquired online research specialist DMS Insights from AOL, just two days after closing a $10m funding deal. Financial details were not disclosed. More

Adams and Henrick Depart in Arbitron Restructure

Jun 24 2010

US ratings giant Arbitron has given five members of its executive leadership additional responsibilities as part of a client-focused re-shuffle, which sees the departure of EVP, CMO Alton Adams and EVP, Customer Solutions Robert Henrick. More

Anametrix Expands to London and Amsterdam

Jun 24 2010

US-based business analytics technology provider Anametrix has opened sales and technical operations in London and Amsterdam, while striking deals with resellers in Spain, China, Australia and Israel. More

Invoke Restructure Promotes Analytics Offer

Jun 24 2010

Following the recent appointment of new CEO Basil Bennett, online qual specialist Invoke Solutions is dividing its business into two units - the first specializing in concept analysis and the second focusing on analytics capabilities. More

Rentrak Hires for New Office in Chicago

Jun 24 2010

US multi-screen measurement specialist Rentrak has opened a new office in Chicago, where it has appointed Nancy Beall as Director of Local Sales, Midwest Region. More

Hearst Pays $325m for iCrossing

Jun 23 2010

Digital marketing agency and online buzz measurement specialist iCrossing has been acquired by media and marketing giant Hearst Corporation in a deal valued at $325m. More

TRA Links with Media Trust to Expand Analytics Offer

Jun 23 2010

In New York, media measurement firm TRA has signed an agreement to license technology from marketing ROI specialist Media Trust, in order to enhance its Media TRAnalytics system, which matches household TV consumption and purchase data. More

QLT insights Opens for Business in Hamburg

Jun 23 2010

In Hamburg, Germany, researchers Dr Felix Eggers and Björn Goerke have set up QLT insights, which will use technology to standardize research processes, while also offering configurable DIY survey tools. More

Trajectory Buys Trends Database

Jun 23 2010

London-based social and consumer trend forecasting firm the Trajectory Partnership has acquired the GLIMPSES trends database from research, consultation and communication charity The Tomorrow Network. Terms were not disclosed. More

South African TV Measurement Launch

Jun 23 2010

In South Africa, satellite television operator MultiChoice is launching a TV audience measurement device, to complement the TAMS data collected by the peoplemeter system of the South Africa Advertising Research Foundation (SAARF). More

Rentrak to Seek MRC Accreditation

Jun 23 2010

US multi-screen measurement specialist Rentrak is working towards Media Rating Council (MRC) approval for its TV Essentials audience measurement service. If it succeeds, the firm claims it will be the first to gain accreditation for a product based on set-top-box (STB) data. More

Hall & Partners Rolls out Engager in US

Jun 23 2010

Global brand and communications research agency Hall & Partners has rolled outs its Engager tool in the US. The service measures how people think and feel about brands, and how they engage with them. More

Confirmit Links with Annik to Offer Flash Surveys

Jun 23 2010

Market research software provider Confirmit has partnered with technology specialist Annik to embed Flash components into its survey software. More

Ten Million Dollar Investment for uSamp

Jun 22 2010

Online panel and technology company uSamp has closed a $10 million Series C round of financing, led by OpenView Venture Partners of Boston. More

Arbitron Buys Assets of IMMI

Jun 22 2010

Arbitron has acquired the technology portfolio, patents, and trade name of audience data firm Integrated Media Measurement, Inc. (IMMI), including its cellular phone-based technology, used to capture consumer cross-platform media usage. More

Glasses Offer 'Natural' Eyetracking

Jun 22 2010

Eyetracking pioneer Tobii Technology has announced the launch of Tobii Glassesâ„¢, which the firm says look and feel like modern eyewear, allowing subjects to walk around freely collect eyetracking data in 'mobile, natural settings'. More

MSW and Loop in Mobile Strategy Partnership

Jun 22 2010

US firms MSW Research and Loop Analytics have announced a strategic partnership with the formation of msw loop - mobile strategy & insights, which will offer research, strategy, applications and advertising solutions for smart phones and mobile devices. More

Partners Target Online Brand Advocates

Jun 22 2010

US-based InsightExpress has partnered with earned media measurement and monetization specialist Meteor Solutions, to offer insights into online advertising performance among influential brand advocates. More

Arbitron Debuts 'New Generation' of PPM

Jun 21 2010

Arbitron has announced the PPM 360, which extends the technology of its Portable People Meter onto a wireless platform, heralding 'a new generation of audience measurement'. More

WPP Buys into Insight-Based Ad Agency

Jun 21 2010

WPP is backing a 'hybrid' start-up ad agency, True Worldwide, which places 'a better understanding of consumers and their behavior' at the heart of its strategy. The ambitious new firm has reportedly been in talks with Kantar about linking its new technology with more traditional research tools. More

Private Marketplace for Targeting Data

Jun 21 2010

Online targeting exchange provider eXelate has launched a private marketplace offering, known as teXi:PM, which will enable publishers to deal exclusively and directly with buyers including agencies, OEMs and direct advertisers. More

Singapore Office and Hire for Social Media Analyst

Jun 21 2010

SaaS social media specialist Attentio SA has named Vincent De Gennaro as Vice President of Sales and Marketing, and has announced the official opening of its new Asian headquarters in Singapore. More

Text Analyst Bought by News Publisher

Jun 21 2010

Sentiment analysis firm Adaptive Semantics has been acquired by US paper The Huffington Post. More

Genius.com Lines Up Tracker Tech Patent

Jun 21 2010

Marketing automation firm Genius.com has been granted a U.S. Patent Office Notice of Allowance for its 'deep clickflow' tracking server technology, which enables web site visitor tracking with minimal set-up effort; and for associated dynamic content insertion technology. More

Investor Dumps Infogroup Shares

Jun 18 2010

US investment firm Cardinal Value Equity Partners has sold nearly 2 million Infogroup shares, in advance of a shareholder vote at the end of this month which will determine whether the firm should be sold to CCMP Capital Advisors. More

IBM and DePaul Uni Roll Out Analytics Initiatives

Jun 18 2010

In the US, DePaul University has added the nation's first Masters of Science in Predictive Analytics to its curriculum, while partnering with IBM to open an analytics center focused on providing students with hands-on experience and real-world knowledge. More

Ad Firm Compiles Video Analysis Suite

Jun 18 2010

US video ad network BrightRoll has unveiled a new reporting suite that offers a means to measure the ROI on their online video campaigns, using measurement and analytics tools from research partners including comScore, Nielsen, Vizu and InsightExpress. More

Web Firms Link for Social Media Analysis

Jun 18 2010

US-based marketing tech firm Lotame has extended its partnership with semantic web service OpenAmplify to improve advertisers' ability to target web audiences according to the sentiments expressed by content creators. More

Fitzgerald Analytics Opens on West Coast

Jun 18 2010

New York-based analytics consultancy Fitzgerald Analytics has opened a West Coast practice in San Francisco Bay, to better service its clients in the area as well as provide access to the Asia-Pacific market. More

WPP Takes Stake in TV Ad Analytics Firm

Jun 17 2010

WPP Digital has made a 'strategic investment' in TV ad analytics specialist Ace Metrix in order to provide marketers with in-market TV ad performance metrics and insights. Terms were not disclosed. More

Bosco Exits comScore After Just 5 Months

Jun 17 2010

comScore's Chief Product Officer Eric Bosco has left the firm after just five months in the job, following a restructure of its product teams, according to US press reports. More

BrainJuicer Hires MD for Chinese Venture

Jun 17 2010

Online market research specialist BrainJuicer has appointed FMCG specialist Han Zantingh as Managing Director for its new consultancy in Shanghai. More

US Firms 'Failing to Measure Customer Engagement'

Jun 17 2010

According to a study conducted in the US by Forbes Insight and marketing agency George P Johnson (GPJ), just 59% of Chief Marketing Officers are measuring customer engagement, despite it being regarded as an essential metric for brand marketers. More

DIY Analysis Tool Launched

Jun 17 2010

In the US, a team of consumer marketers and market researchers have launched skuuber.com; a DIY online tool to aid consumer product market analysis. More

Compete Updates Web Site User Acquisition Tool

Jun 17 2010

In the US, online behaviour measurement firm Compete has revamped its Referral Analytics digital intelligence tool, to help clients uncover how a competitor or partner web site is acquiring users, monitor changes in its strategy, and adjust their own marketing accordingly. More

Cranfield and MESH to Develop Analytics Tool

Jun 17 2010

In the UK, Cranfield University and communications research agency MESH are to collaborate on the development of a suite of analytics tools, assisted by a government 'Knowledge Transfer Partnership' (KTP) grant. More

Honomichl Reports Decline in US MR Revenues

Jun 16 2010

America's top 50 research firms saw domestic revenues fall 3.5% to $8.61bn in 2009, according to the latest annual report compiled by Jack Honomichl. This compares with a 1.6% increase to $8.98bn in 2008. More

Macromill to Buy Yahoo's Research Arm in Japan

Jun 16 2010

Online research specialist Macromill is to take over Yahoo Japan's market research business Yahoo Japan Value Insight (YVI). The deal is to be concluded on 1 August, and will be funded by the issue of Macromill stock. More

Synovate Unveils 'True Customer View'

Jun 16 2010

Synovate has launched a new research system offering clients a better understanding of customer experiences, attitudes and behaviours. More

GfK Appoints Mallon to Develop Panels in Ireland

Jun 16 2010

GfK has appointed Colm Mallon as Territory Manager Ireland in its Retail and Technology division, responsible for servicing manufacturer clients and retailers and developing panels in the Irish market. More

Merlinco Launch Promises MORE Use of Data

Jun 16 2010

In London, survey software firm Merlinco has launched 'MORE', an online tool for analyzing and distributing market research survey findings. More

ForeSee Results Launches Social Media Impact Tool

Jun 16 2010

US customer satisfaction measurement firm ForeSee Results has introduced a tool to enable clients to understand the impact of their social media marketing on revenue. More

Mandel Joins Loop Analytics Advisory Board

Jun 16 2010

In the US, media's 'most quoted man' Jon Mandel has joined the Advisory Board of Loop Analytics, which provides an analytics and content delivery platform for mobile applications. More

Coremetrics is Next Buy for IBM

Jun 15 2010

Computer giant and SPSS-owner IBM has agreed to acquire US web analytics specialist Coremetrics, further expanding its business analytics capabilities. Terms were not disclosed. More

One-Time Expenses Decimate Rentrak Profit

Jun 15 2010

US multi-screen measurement specialist Rentrak has reported a 91% drop in fourth-quarter profit to $197,000, from $2.2m in the prior year period, resulting from $1.3m in costs relating to its acquisition of Nielsen EDI, as well as a number of one-time expenses. More

Adenyo Boosts Consumer Analytics with KinetX Buy

Jun 15 2010

In Canada, mobile marketing software firm Adenyo has acquired intellectual property, software and a specialized business unit from US software engineering consultancy KinetX, to boost its predictive consumer analytics and consumer and market intelligence offering. More

Nielsen and McKinsey Form Social Media JV

Jun 14 2010

Nielsen and management consultancy McKinsey have formed a joint venture - NM Incite - to help companies use social media intelligence to drive business performance. More

Kinesis Unveils Survey Monitoring App

Jun 14 2010

US survey software and panel management specialist Kinesis Survey Technologies has launched an application to enable market researchers to monitor projects through touchscreen mobile phones. More

Online Hybrid Solution Launched

Jun 14 2010

In the US, 20|20 Technology - a division of 20|20 Research - has introduced a solution that allows researchers to conduct in-depth qual research on selected quant survey participants. More

CrowdGather Snaps Up Adisn for $5.5m

Jun 11 2010

In the US, online communities network CrowdGather has acquired Adisn, a digital ad agency that uses relationship data from the social web to enhance ad targeting. The deal is valued at $5.5m, for which CrowdGather will issue around 4.6m shares of common stock. More

Twitter Improves Analytics with Smallthought Buy

Jun 11 2010

In the US, Twitter has acquired analytics firm Smallthought Systems, to offer commercial organizations additional insight into the data collected from its site. Terms were not disclosed. More

iSuppli to Acquire Media Researcher Screen Digest

Jun 10 2010

US electronics and media market intelligence specialist iSuppli is to acquire UK-based Screen Digest, which conducts market research into the film TV, broadband and mobile media, cinema, home entertainment and video games sectors. Terms were not disclosed. More

Panel Firms Launch Sample Quality Group

Jun 10 2010

A number of leading panel firms have joined with MR technology firm Imperium, to launch an industry-wide user group focused on driving optimal sample quality. More

Crayon Buys Data Analytics Firm Acquity

Jun 10 2010

In the UK, consumer insights focused agency Crayon has acquired data analytics firm Acquity. Terms were not disclosed. More

MRA Names New CEO

Jun 10 2010

In the US, the Marketing Research Association (MRA) has appointed David Almy as its new Chief Executive Officer, following the departure in January of Larry Brownell who returned to his Los Angeles home. More

Zokem Raises EUR 2m for Mobile Analytics Push

Jun 10 2010

Finnish mobile analytics firm Zokem has raised 2m Euros ($2.4m) in equity funding, which it plans to use for 'aggressive global expansion'. More

Brain Scans Reveal Unconscious Shopping Desires

Jun 10 2010

A new study suggests that brain scans can identify whether a consumer intends to buy a product, even when they are not consciously considering their choices. More

Vision Critical Expands Team in France

Jun 10 2010

In France, panels and research technology firm Vision Critical has appointed Magali Musarella and Yaël Bensoussan as Director of Research and Client Services Director in its health and pharma division, while Anthony Malka joins as Business Development Manager. More

Terapeak Adds PayPal Measurement

Jun 10 2010

In the US, Advanced Ecommerce Research Systems (Advanced) has expanded its eBay market research solution Terapeak to encompass analysis of activity taking place through PayPal. More

Quantcast MRC Accreditation a 'First'

Jun 9 2010

US web audience measurement specialist Quantcast has received accreditation from industry ratings watchdog the Media Rating Council (MRC) for its syndicated online traffic measurement service, and says it is the 'first and only' firm to have received this endorsement. More

Consumers 'Happy to Take Part in NPD'

Jun 9 2010

US consumers demonstrate 'significant interest' in taking a more proactive role in developing new products, according to a survey conducted by Gongos Research among some of its 'Consumer Village' online community members. More

Vision Critical Opens in Barcelona

Jun 9 2010

Custom panels and research technology firm Vision Critical has opened a new office in Barcelona, Spain, and appointed Eva Laparra to run it as Senior Vice President, European Operations and Managing Director. More

Virtual Shopping Tool Adds Brainwave Measurement

Jun 9 2010

US research technology specialist Nimbus has added brainwave measurement to its virtual shopping and eye-tracking tool, to capture consumers' responses at the subconscious level. More

Truviso Hires Web Analytics Trio

Jun 9 2010

US real-time analytics firm Truviso has appointed former Visual Sciences execs Christopher Reid as Vice President of Sales, Shaun Lowry as Director of Business Development, and Curt Brown as Director of Systems Engineering, to spearhead its entry into the high-end web analytics market. More

Neuromarketing Firm EmSense Opens HQ in Europe

Jun 8 2010

US-based neuromarketing research specialist EmSense has opened a European headquarters in central London, where it has recruited Sue Nosworthy as SVP, European Research Director and Maria Domoslawska as VP, Digital and Media Research. More

DGOF to Develop Online Research Standards

Jun 8 2010

The German Society for Online Research (DGOF) has partnered with IT security organisation TeleTrusT to develop scientifically accepted standards for conducting online research using secure anonymised processes. More

Bellomy Launches iPhone App for MROC

Jun 8 2010

US MR and consultancy agency Bellomy Research Inc (BRI) has released an iPhone app which enables members of its private market research online communities (MROCs) to browse and immediately respond to the most recent forum topics. More

LiveWorld Debuts Facebook Crowdsourcing Tool

Jun 8 2010

US social network marketing agency LiveWorld has rolled out a survey application to enable brands to crowdsource ideas on Facebook. More

Sony Tests 'Lifelogging' EyeTracker

Jun 7 2010

Sony Computer Science Laboratories (Sony CSL) has developed a prototype eye tracking and recording device which can capture everything a user sees. More

'Positive Outlook' for UK and US Researchers

Jun 7 2010

In the UK, the MRS has revealed a positive outlook for the sector, with lower-than-expected decline during 2009. Meanwhile, in the US, the MRA's Research Industry Index (RII) has reported the highest index score since the fourth quarter of 2007. More

uSamp Expands in US and India

Jun 7 2010

US online panels specialist uSamp has opened a new office in Connecticut, and formed a new project management team in India. More

NeuroFocus Adds Third Dimension to Store Analysis

Jun 7 2010

NeuroFocus has introduced what it describes as 'breakthrough 3D virtual store technology', to enable companies to test product designs, packaging and entire store layouts in three dimensions. More

IRI Promotes Schneider for European Role

Jun 7 2010

US retail market intelligence giant IRI has promoted company veteran Cary Schneider to the position of EVP of European Operations and Transformation, reporting to President Nigel Howlett. More

TRA Receives Patent for Analytics Platform

Jun 7 2010

US-based media measurement firm TRA has been granted a US patent for its Media TRAnalytics platform, which helps TV networks, agencies and advertisers match the ads households receive with the products they buy. More

New Tool Offers Complex Conjoint

Jun 7 2010

In Sri Lanka, market research off-shoring firm Lasir has launched a conjoint analysis package that allows researchers to design experiments with a 'virtually unlimited' number of factors and levels. More

TAM Ireland to Track Time Shifted Viewing

Jun 4 2010

TV ratings body TAM Ireland is to expand the size of its television audience measurement panel, while introducing the ability to track time shifted viewing (TSV) - a move which it says makes Ireland among the earliest countries to measure such trends in viewing behaviour. More

Neuro Measure Added to BehaviorScan

Jun 4 2010

In the US, SymphonyIRI has integrated EmSense's neuromeasurement headsets with its BehaviorScan service, to quantify shoppers' emotional and cognitive responses to new products and ad campaigns. More

Ipsos OTX to Assess Potential of Scripts

Jun 4 2010

In a move sure to delight creative purists, entertainment research specialist Ipsos OTX MediaCT has opened a 'Script Evaluation Division' within its Worldwide Motion Picture Group, to assess the potential playability and marketability of films at the script stage. More

New Harris Tool Links Online, Offline Lives

Jun 4 2010

Harris Interactive has gone live with its 'Research Lifestreaming' platform, which aims to provide a 360-degree view of panellists by linking the information they post online with survey responses and behavioral data. More

Nielsen Picks BlackBerry for World Cup Tracker

Jun 4 2010

Nielsen is to track South African consumers' lifestyle habits and engagement during the imminent World Cup, using BlackBerry devices. Participants will compile mobile diaries including photos and captions, giving a detailed picture of their movements and interaction with the tournament. More

New CEO for Euro RSCG's Data and Analytics Arm

Jun 4 2010

Digital agency Euro RSCG has appointed Clive Maclean as CEO of its data and analytics arm Euro RSCG 4D Discovery, replacing Zain Raj who is taking up a new leadership role with private equity firm Lake Capital. More

Copernicus Debuts Digital Approach to Segmentation

Jun 4 2010

In the US, Copernicus Marketing Consulting and Research has introduced a 'digitally enhanced' approach to market segmentation that it claims will help marketers understand and react to the digital behaviors of buyers in their category or industry. More

Nielsen Files for $1.75 Billion Public Offering

Jun 3 2010

Nielsen has filed with the US Securities and Exchange Commission to raise up to $1.75bn in an initial public offering (IPO), which it will use to pay down debt and for 'general corporate purposes'. More

Cint Hires Former Greenfield Leaders for US Team

Jun 3 2010

Sample marketplace firm Cint has expanded its business in the US with the appointment of former Greenfield Online executives Michael McCrary - as Managing Director to head up the US team - and Terence McCarron as SVP Sales. More

IAB Europe and Google Launch Research Tool

Jun 3 2010

Industry association IAB Europe has partnered with Google to launch a new tool which provides agencies and advertisers with consumer information across 27 countries and 36 product categories. More

SSI Launches Consumer Panel in New Zealand

Jun 3 2010

Survey Sampling International (SSI) has launched a new online consumer panel in New Zealand. The panel is expected to grow to 50,000 members in its first 6 months. More

Springboard Names New Leader for India

Jun 3 2010

IT specialist Springboard Research has appointed Frederic Giron as Vice President, India & Research Operations, responsible for the strategic direction and growth of the company in the region. More

Research Club Heads Stateside

Jun 3 2010

Market research networking group The Research Club is to host its inaugural US event in New York on Thursday 17 June; a week after its debut in Italy. More

P&G and Tobii Link for Product Innovation

Jun 2 2010

Consumer goods giant Procter & Gamble (P&G) has partnered with eye tracking technology firm Tobii Technology to collaborate on product innovations and conduct package and shelf testing on a global basis. More

Arbitron and SBS Resolve PPM Dispute

Jun 2 2010

In the US, Spanish Broadcasting System (SBS) and ratings giant Arbitron have entered into a settlement agreement following their dispute about the latter's PPM (Portable People Meter), which SBS claimed was undercounting its ethnic minority listeners. More

Vision Critical Moves and Expands Sydney Office

Jun 2 2010

Custom panels and research technology firm Vision Critical has relocated its Sydney office to accommodate its growing team. The latest recruit is Peta Lemmon, who joins with more than 10 years' consumer goods research experience. More

Blackberry Survey Tool Launched

Jun 2 2010

US mobile technology firm Cloud Mobile Forms has adapted its eSurvey tool to run market research via Blackberry smartphones. More

Partners Enhance Online Research Management

Jun 2 2010

MR technology firms Insight Marketing Systems (IMS) in Australia and MarketSight in the US have partnered to offer a solution which enables research buyers to securely access and analyse research results online, and share them with internal stakeholders. More

Research Now Rolls Out Ad Tracking Tool

Jun 1 2010

London-based online sampling and data collection specialist Research Now has launched a tool to enable clients to track online advertising campaigns. More

Nielsen Veteran to Lead Measurement Launch

Jun 1 2010

In the US, interactive television firm FourthWall Media has launched a media measurement unit, and appointed Nielsen Media Research veteran Bill Feininger to lead the initiative. More

Nielsen Online's UK MD Steps Down in Restructure

May 28 2010

Nielsen Online's UK Managing Director Stephen Brooks has left, as part of a company restructure. More

MMS to Offer Online TV Viewing Measure

May 28 2010

Swedish television research specialist MMS plans to offer unified measurement of web-based TV from some of the country's major broadcasters, through a partnership with Dutch web analytics provider Nedstat. More

Accenture Buys Retail Analytics Assets

May 28 2010

In the US, global management consulting firm Accenture has acquired assets from retail sector customer analytics specialist CadenceQuest, to expand its suite of analytics, retail marketing and merchandising solutions and platforms. More

Experian and INVIDI Link for TV Segmentation

May 28 2010

Global information giant Experian has partnered with targeted ad tracking software developer INVIDI, to provide consumer segmentation across traditional and digital media for advertisers, TV networks and multichannel TV distributors. More

SIS Rolls Out Company Data Service in China

May 28 2010

Global MR and intelligence specialist SIS International Research has rolled out its company data services in China, to provide information on industry segments and specific target companies across the region. More

Synovate Gives More Details of 'Centre of Excellence'

May 28 2010

In London, Synovate has revealed more information about the launch of its 'Digital Centre of Excellence' which will specialise in understanding and measuring the effectiveness of brands' advertising and communications through digital media. More

More Investment for Analytics Firm

May 27 2010

NYC-based mobile advertising and analytics platform Medialets Inc. has raised around $5.9m in a second round of funding by DFJ Gotham Ventures and Foundry Group, according to an SEC filing. More

Growth and Launch for eDigitalResearch

May 27 2010

Hampshire, UK-based online MR firm eDigitalResearch has announced the launch of HUB, a new insight and analysis tool. In addition, the firm reports six new appointments, expanded office premises and a 25% growth in sales. More

Intel Invests in TRA

May 26 2010

US-based media measurement firm TRA has received a $10m injection of funds from Intel Capital, the global investment wing of the giant chip maker. The series-C round also includes $8.2m from other companies including existing investors Arbitron and WPP. More

comScore Bids to Shake Up Online Ad Assessment

May 26 2010

Online measurement firm comScore has announced the introduction of AdEffx Smart Control, billed as a dramatic advance in the accuracy and scope of digital advertising assessment tools. More

Online Ad Monitor for Colombia

May 26 2010

US-based Media Economics Group has launched ColombiaWebMonitor, billed as the country's first online advertising monitor, with the help of partners Havas Digital (part of Havas Media Group) and media research organization ACIM (Asociacion Colombiana de Investigacion de Medios). More

Toluna Still Booming in First Quarter

May 26 2010

Online survey technology and panels firm Toluna has reported revenue of more than £17m during the first three months of 2010 and says both revenues and profits in the quarter were slightly ahead of budget. More

Fast Expansion for InSites Consulting

May 26 2010

Online research firm InSites Consulting has announced rapid growth and the opening of new offices in the Netherlands, UK and Switzerland. Four senior hires will help to support and consolidate the expansion. More

Constant Contact Buy Adds Social Media Tools

May 25 2010

Email marketing company Constant Contact, Inc. has announced the acquisition of social media management firm NutshellMail. Terms were not disclosed. More

Omniture Debuts Social Media Measure

May 25 2010

Online analytics firm Omniture has launched its social media display advertising solution, SearchCenter Plus, which allows marketers to measure, manage and optimize targeted display advertising buys on Facebook. It also released EMEA results from a survey of marketers' new media usage and ROI capability. More

Cobalt-Sky Aims to Improve Survey Experience

May 25 2010

UK-based MR software firm Cobalt-Sky has announced a new system for the display of surveys, promising a 'new visual survey experience' based on an easy to use survey interface that overlays SPSS web survey software. More

Sybase Upgrades Text Analysis Engine

May 25 2010

Sybase, Inc. has announced a new release of its Sybase IQ analytics server, offering full text search, query federation and web-enabled analytics. The product promises to help companies unlock the unstructured information held in everything from e-mail to contact-center notes to news articles and social media. More

Medical Panel Firms Ally

May 24 2010

Online medical network Doctors.net.uk has today announced a strategic alliance with Medcenter Holdings Inc., an online healthcare marketing company in Latin/Central America and Iberia, for cross-selling and co-marketing. More

Starch Codes Ad Content for Added Analysis

May 24 2010

GfK subsidiary Starch Advertising Research has announced an enhancement to its database of print advertisements. Tens of thousands of ads are being categorised according to their content, to enable clients to analyse the success of specific creative elements. More

BIG Conference Feature: No Turning Back the Clock?

May 24 2010

The second day of the BIG Conference opened on a beautiful May morning with a champagne breakfast. Our Features Editor Teresa Lynch reports from Wales on some papers arguing researchers can't go back to how they were; and some dancing which suggests they will keep trying. More

Seconds Out for IBM's Heavyweight Analysis Tools

May 21 2010

IBM has announced new services and products to help companies analyze what it calls 'Big Data'. Grouped under the brand name of 'BigInsights' and part of the IBM Info Sphere offering, the services use open source technology Apache Hadoop to tackle datasets too large for normal analysis. More

Financial Times Opts Out of ABCe Analysis

May 21 2010

UK newspaper the Financial Times has become the first national daily to opt out of the online circulation analysis of the Audit Bureau of Circulations (ABCe). The FT says volume traffic measures have become 'less relevant to its advertisers and clients'. More

BIG Conference Feature: (Volcanic) Ash Thursday

May 21 2010

By dint of starting on a Wednesday night, the conference of BIG, the UK's b2b research group, is the only one on the circuit which manages two out of two mornings-after-the-night-before. Our Features Editor Teresa Lynch waits for skies and heads to clear, and reports. More

French Debut for Peanut Labs

May 21 2010

Social media sample provider Peanut Labs has launched a sample for France, profiling users from an online population of over 3 million unique individuals; and says it will shortly roll out its Social Media Gamers Sample in the country. More

GMTV Panel Ready for Use

May 21 2010

UK-based EasyInsites has announced the availability of a panel of viewers of breakfast television station GMTV on its Cint panel exchange (CPX). More

Text Analysts Grapple with Sarcasm

May 20 2010

Researchers at The Hebrew University in Jerusalem have devised an algorithm that recognises sarcasm in text - potentially vital to companies analysing online sentiment in social media and other sources. More

Revelation Debuts Survey App

May 20 2010

Online software and services firm Revelation has announced the beta release of an iPhone app, 'Revelation Mobile', which promises to capture and record consumer behavior in real time. More

Tool Promises Better Data on Air Passengers

May 20 2010

US-based Airlines Reporting Corporation (ARC) has launched a research tool which links purchaser point-of-sale with passenger itinerary and demographic data. DataXpert Market Locator aims to help airports and airlines with their consumer targeting. More

Mixed Results for iPerceptions

May 20 2010

Voice of Customer analytics provider iPerceptions Inc. has reported financial results for the first quarter of 2010. Revenues rose 3% versus the previous quarter to $1.247m, although losses also increased versus the year-earlier period. More

Millward Brown Spreads African Presence with New JV

May 19 2010

Millward Brown has announced plans to extend its collaboration with Scangroup Limited and open a West African hub office in Accra, Ghana, in June. More

Cisco Buys Product Development Specialist

May 19 2010

Networking giant Cisco is to acquire privately-held design consulting firm MOTO Development Group for an undisclosed sum. More

European Growth for Visible Technologies

May 19 2010

Social media monitoring and engagement firm Visible Technologies has announced the opening of a London headquarters to lead its expansion into Europe. More

New CASRO Body Backs ISO Standards

May 19 2010

US market research association CASRO has formed a subsidiary called the CASRO Institute for Research Quality (CIRQ) to provide assessment and certification services to North American research firms looking for international MR standards ISO 20252 and ISO 26362. More

Aegis Predicts 'Modest Growth' as Synovate Decline Slows

May 18 2010

Aegis' research arm Synovate has reported a 1.9% organic decline in first quarter revenue, compared with 10.1% and 5.5% declines respectively in the third and fourth quarters of 2009. Separately, Synovate has launched a 'Digital Centre of Excellence', based in London. More

BrainJuicer Opens in Brazil

May 18 2010

Online market research specialist BrainJuicer has opened an office in São Paulo, Brazil, headed by former Philips Director Gabriel Aleixo. More

Quantcast Hires Yahoo! Man for European Push

May 18 2010

US-based web audience measurement specialist Quantcast has expanded into Europe, and appointed former Yahoo! Director Philip Macauley to spearhead the venture as UK Managing Director. More

Nielsen Names New European Leaders

May 18 2010

As part of an internal restructure, Nielsen has transferred Ivar Michaelsen from its Denmark office, to lead its operation in Germany, while appointing Justin Sargent as Group Managing Director for UK and Ireland. More

Vision Critical Expands in Australia with Senior Hires

May 18 2010

Custom panels and research technology firm Vision Critical has appointed Bala Rajan to lead the firm's qual business in Australia and New Zealand, and Daniel Alexander-Head as Engagement Strategy Director. Both will be based in the firm's Sydney office. More

IFF Research Promotes Two to the Board

May 18 2010

London-based full-service agency IFF Research has promoted directors Katie Oldfield and Rob Irving to its Board of Directors. More

SAP Snaps Up Sybase for $5.8bn

May 17 2010

In the US, management software giant SAP has acquired Sybase, which develops mobile software to manage and analyze information for business intelligence. The deal is valued at $5.8 bn. More

CPS Resurrects BT / Phorm Case

May 17 2010

In the UK, the Crown Prosecution Service (CPS) is investigating if it has a case to take BT to court over its trials of Phorm software, which it used in 2007 to serve personalised ads to tens of thousands of customers without their consent. More

Sands 'Speeds Up' EEG Data Collection

May 17 2010

In the US, Sands Research claims to have made a 'neuromarketing breakthrough', which will enable it to use high-density EEG sensors to capture brainwave activity across the full brain at 10,000 times a second per sensor. More

uSamp Hires CTO

May 17 2010

In the US, online panels firm uSamp has appointed Steven Sobolevsky, a web application product management specialist, as its Chief Technology Officer (CTO). Sobolevsky will guide the firm's product and IT strategy and execute its next generation panel platform. More

Epic Task Set for ARF 'Super Council'

May 14 2010

In the US, the Advertising Research Foundation (ARF) has launched a new initiative, the 'Research Transformation Super Council', with a remit to define and shape the next generation of strategic research. More

Healthcare Social Media Tracker Launched

May 14 2010

Process efficiency specialist OpenConnect and media analytics firm the Global Language Monitor (GLM) have teamed up to launch the Healthcare NarrativeTracker Indexâ„¢ (NTI), which will use social media-based monitoring to better understand the issues driving healthcare reform. More

Fox / Innerscope Deal Still Full of Running

May 14 2010

Fox Broadcasting Company (FOX) has extended its two-year partnership with biometrics, neuroscience and eye tracking specialist Innerscope Research. More

Acxiom Buy Expands South American Presence

May 13 2010

US marketing technology firm Acxiom has acquired a controlling stake in GoDigital, a data quality and marketing company based in Sao Paulo and Porto Alegre, Brazil. Terms were not disclosed. More

FT to Market Audience Measurement Solution

May 13 2010

In the UK, the Financial Times (FT) has launched a model that measures the number of people who read its news in print and online, which it is hoping to roll out across the newspaper industry. More

AnswerLab Hires Nielsen Mobile Director

May 13 2010

In the US, user experience firm AnswerLab has appointed former Nielsen Director Kate Taplin as Director of Research. More

MarketStar and NPD Link for Retail Brand Presence Tool

May 13 2010

In the US, outsourced sales and marketing specialist MarketStar and retail MR agency The NPD Group have partnered to launch a product to determine the most efficient marketing programs to grow retail presence. More

New Tool to Make Social Media Research-Friendly

May 13 2010

In the US, boutique social media marketing research firm Conversition Strategies has teamed up with sample specialist Peanut Labs to launch a tool which enables researchers to scientifically measure opinions registered in social media. More

Experian and BSkyB Form Consumer Insight Business

May 12 2010

Global information services giant Experian is divesting part of its UK database marketing activities to form a new consumer and media insight business with its client British Sky Broadcasting (Sky). Terms have not been disclosed. More

GfK Reports Return to Growth

May 12 2010

GfK claims to be back on track with an increase in both Q1 sales and income. During the first quarter of 2010, the global group reported a 6.1% sales increase to EUR 280.9m from Q1 2009, up 5.2% in organic terms. Income rose 71.2% to EUR 25.3m during the period. More

Kantar Ramps Up Video Measurement Offering

May 12 2010

WPP-owned Kantar has introduced a suite of video measurement and tracking tools, rolling out three new initiatives. More

TORA Buys Stake in Irish Social Media Firm

May 12 2010

In the UK, The Oxford Research Agency (TORA) has invested EUR 500k in Irish social media firm Simply Zesty, to add a 'new level' of social media to its research capabilities. More

CIMM Publishes Set-Top-Box Lexicon

May 12 2010

In the US, the Coalition for Innovative Media Measurement (CIMM) has introduced the Set-Top-Box (STB) Lexicon, a common set of more than 800 terms of use for analyzing and processing STB measurement. More

Ipsos Confident Following Q1 Revenue Rise

May 11 2010

Ipsos says it is confident in its ability to return to 'significant and profitable growth' in 2010, after reporting a 14% rise in first quarter revenue to EUR 236.9m, compared with EUR 207.3m in the prior year period. More

Lithium Buys Scout Labs for $20m+

May 11 2010

In the US, social networking solutions firm Lithium Technologies has acquired social media monitoring company Scout Labs. According to Lithium co-founder and CEO Lyle Fong, a price of between $20m and $25m was paid to close the deal. More

MB Links with TiVo to Understand Viewer Segments

May 11 2010

In the US, brand research specialist Millward Brown has partnered with digital video recorder (DVR) firm TiVo to enable its clients to better understand the TV viewing behaviour of their target audiences. More

MDC Takes Majority Stake in Media Analytics Firm

May 11 2010

US marcoms network MDC Partners has acquired a majority interest in media analytics firm Integrated Media Solutions (IMS). Terms were not disclosed. More

Itracks to Resume Legal Action Over Patent 'Infringement'

May 11 2010

Canadian-based online data collection specialist Itracks has filed a lawsuit against US-based Artafact, which it claims has infringed one of its patents for an online focus group product. More

Conference Feature: Retail Therapy

May 11 2010

Who says researchers have to slum it in budget locations till the recovery is secure? Our Features Editor Teresa Lynch reports from a retail research conference in a venue so sumptuous that the Chairman described it as 'the kind of place that doesn't normally let in people like us'. More

Ex-AOL Insights Chief Becomes Compete International MD

May 11 2010

Kantar's web analytics firm Compete has appointed former AOL Insights Director Margaret Hung as International Managing Director, to oversee its services in international markets and facilitate partnerships with sister firms across the globe. More

marketRX Co-founders Raise $2.5m for New Firm

May 10 2010

In the US, marketRx co-founders Jassi and Navi Chadha have closed a $2.5m investment deal to fund the creation of Axtria, a firm which offers analytics technology and services tailored to each client's specific business need. More

Nielsen Adds Mobile Internet Measurement in Aus

May 10 2010

Nielsen has added mobile Internet audience measurement to its Australian market intelligence service, a 'world first' in online audience measurement methodology according to the measurement giant. More

Digital Proving Ground for Canada

May 7 2010

In Canada Tony Chapman, founder and head of creative agency Capital C, is to launch a 'one-stop global market research and product development firm'. Launch Labs will merge private, public and academic sector expertise to strengthen the country's place in the digital revolution. More

ESOMAR Rolls Out Mobile Framework

May 7 2010

Now that contacting the mobile-only demographic is becoming a core sampling issue (23% of all households in the US and rising) ESOMAR has published guidelines on research via mobile phone. More

Syndicated Print Planning Launch

May 7 2010

US consumer researcher Experian Simmons has announced a strategic alliance with syndicated print measurement specialist Affinity LLC, and the launch of a syndicated print planning tool. More

Clarabridge Wins New Investment

May 7 2010

Text analytics firm Clarabridge has secured $4.33m in a mixed securities offering from existing investors plus its recent Board appointee Sanju Bansal, COO of MicroStrategy. More

French Move and Growth for Vision Critical

May 7 2010

Custom panels and research technology firm Vision Critical has relocated its French headquarters to accommodate staff numbers, which have quadrupled in the last 12 months and are set to expand further. More

GfK Invests in German User Experience Firms

May 6 2010

In Germany, GfK is expanding its digital strategy by taking a 40% stake in user experience firm SirValUse Consulting and in usability research specialist nurago. More

krea and Cint Link for New Panels in India

May 6 2010

Recently launched research panel provider krea has partnered with sample marketplace firm Cint to recruit new panels and increase the overall sample available to clients across India. More

New Kinetic Unit Looks into the Future

May 6 2010

Out-of-home (OoH) media agency Kinetic has formed a new think tank which will explore the impact of changing consumer behaviour, technology and data on the future of communications and commerce. More

Invoke Solutions Names New CEO

May 6 2010

US-based online qual specialist Invoke Solutions has appointed Basil Bennett as its new CEO, replacing Ben Cesare who left in March to work as a technology consultant in New England. More

Cognicient Debuts 'BI for Surveys' Service

May 6 2010

UK-based data integration agency Cognicient has launched a system offering 'business intelligence for surveys', which enables companies to view the insights gathered from their research in a single interface. More

comScore Hires Strengthen AsiaPac Offer

May 5 2010

Online audience measurement firm comScore has appointed four key executives in the Asia Pacific region, as part of a plan to introduce an 'on-the-ground' presence in Hong Kong, India and Australia. More

BDRC Rebrands as BDRC Continental

May 5 2010

London-based market research agency BDRC has rebranded as BDRC Continental to mark its merger with Continental Research, which it acquired from US ratings giant Arbitron two years ago. More

In-Touch Optimistic Despite Revenue Decline

May 5 2010

Canadian firm In-Touch Survey Systems has reported a 7.4% decline in revenues to $5.48m in 2009, compared with $5.91m in FY 2008. However, CEO Michael Gaffney says he is optimistic about the future, with revenue forecasts for Q1 2010 ahead of those in 2009. More

Truviso Web Tool Tracks Individuals

May 5 2010

In the US, real-time analytics firm Truviso has unveiled a solution designed to track and gain insight into the behaviour of individual web site visitors, and generate additional revenue from existing customers. More

Nielsen Acquires Video Analytics Firm GlanceGuide

May 4 2010

Nielsen has acquired US-based video analytics and technology company GlanceGuide, and integrated the firm's advanced analytics capabilities into its own online video measurement tools. More

Daboll Joins Ace Metrix as CEO

May 4 2010

In the US, TV ad analytics specialist Ace Metrix has appointed former Yahoo! Chief of Insights Peter Daboll as CEO and Board member. More

Harris Tool Links TV Engagement with Purchasing

May 4 2010

Harris Interactive has launched an insight tool which it claims analyses the relationship between the TV programs viewers watch and the brands they buy. More

Sorrell Slams Nielsen Valuation as Both Report Results

Apr 30 2010

WPP CEO Sir Martin Sorrell says the figure reported in the press for Nielsen's possible valuation is 'out of the ballpark' and 'doesn't work in any way, shape or form'. Both companies reported encouraging results today, WPP forecasting growth for the year and Nielsen seeing 4% real revenue growth over Q1 2009. More

Harris Brighter but Still in Turnaround Phase

Apr 30 2010

Harris Interactive has announced improved results for the third quarter of its fiscal 2010, with bookings well up on 2009 and operating loss cut from $7.3m to $0.9m year-on-year. However, President and CEO Kimberly Till says the company 'still has more work to do' to complete its recovery. More

Gongos Appoints for New Financial Team

Apr 30 2010

US-based provider Gongos Research has added a fourth team to its Research Group. The eight-strong 'Financial & Diversified' team will be led by Katherine Ephlin will focus on a number of clients in the banking and financial services industries, including U.S. Bank and Visa. More

Deal Adds Voice Option to Wireless Survey Solution

Apr 30 2010

MR software firm Kinesis Survey Technologies LLC has announced a partnership with interactive voice response (IVR) specialist CMS Research. More

comScore Reports 'Record First Quarter'

Apr 29 2010

Online audience specialist comScore has reported a 'record first quarter' with an 18% revenue increase to $36.1m. The firm attributes this to an 'improved industry environment', and anticipates that this trend will continue in the second quarter and the full year. More

Asian Firms Link to Form New Regional Force

Apr 29 2010

Indian marketing research firm IMRS Advisory has partnered with market research agency BMI Research of Southeast Asia to launch a new firm called AZ Research Partners, which will offer a wide range of research related services across the region. More

Nielsen Drops 'TV Channels Receivable' Service

Apr 29 2010

Nielsen has withdrawn 'TV Channels Receivable', a reporting service which showed how many channels the average TV household receives. The firm cites the change in the way channels are presented by different multi-channel providers as the reason behind the move. More

Social Influence Analysis Firm Raises $1.5m

Apr 29 2010

In the US, Klout - which measures influence across the social web - has secured $1.5m in funding in a Series A investment, to be used for promotion and expansion. More

Optimisa Rebrand Completed

Apr 29 2010

In the UK, Optimsa has completed the re-brand of its research companies - Quaestor, Buckingham Research and AiA Research - as Optimisa Research. More

Arkayne Launches Web Content Analysis Tool

Apr 29 2010

In the US, interactive marketing software developer Arkayne has launched the open beta version of a solution designed to evaluate how a company's web site and other online content performs with a targeted audience, and against competitor sites. More

Attensity to Buy Social Media Analyst Biz360

Apr 28 2010

In the US, social media monitoring and market intelligence firm Biz360 is to be acquired by semantic analysis firm, the Attensity Group. Terms were not disclosed. More

NYC Office for Creative Crowdsourcer

Apr 28 2010

Berlin-based jovoto - which has developed an online community providing creative ideas and insight - has opened its first US office, in New York. More

Coremetrics Upgrades for Mobile Reporting

Apr 28 2010

US web analytics firm Coremetrics has updated its platform to include real-time data, mobile access and collaboration tools designed to help businesses respond rapidly to market opportunities. More

Ground Truth Raises $7m for Expansion

Apr 27 2010

Mobile measurement firm Ground Truth has secured $7m in Series B financing, which it plans to use to expand its operations in the US and internationally. More

WPP Develops Dashboard for Data Integration

Apr 27 2010

In the UK, marcoms giant WPP has developed a dashboard which combines media spend and performance data from its GroupM media arm with research from insight division Kantar, together with information on social media content, web analytics and client CRM data. More

Nielsen Introduces R&D Program in China

Apr 27 2010

Nielsen has launched a global Research and Development program in China, focusing on market research technologies and methodologies. The firm says this initiative will become its most important R&D program outside the US home market. More

New Tool Helps to Predict Vehicle Demand

Apr 27 2010

In the US, retail consulting firm Urban Science has launched AutoClarity, a forecasting tool that uses the collective intelligence gathered from auto dealership staff to guide decisions on new-vehicle sales and incentives. More

iCITE Debuts Buzz Tracker

Apr 27 2010

UK brand communication research consultancy i to i research has rolled out a new tool called iCITE, to track brands and issues online. More

Nielsen 'to Recruit Bankers for IPO'

Apr 26 2010

Nielsen is said to be preparing to trade as a public company, inviting a number of investment banks to underwrite an initial public offering (IPO) which could be worth up to $21bn. More

Vision Critical Appoints UK MD

Apr 26 2010

Canada-based custom panels and interactive research firm Vision Critical has appointed Sally Campbell as Managing Director of its UK operation. More

ABCi Adds Coverage of Apps and e-Readers

Apr 26 2010

In the US, the Audit Bureau of Circulations' interactive unit ABCi has teamed with California-based Verve Wireless to audit newspaper content, to provide publishers and advertisers with independently verified mobile usage data generated from apps, e-readers and mobile browsers. More

Verve Unveils 'Quick Fix' Panel Solution

Apr 26 2010

UK-based custom panels specialist Verve has launched a solution to enable clients to create short-term, closed branded panels or communities with their customers, to meet a specific research project objective. More

Adenyo Hires Nielsen Veteran as Analytics Chief

Apr 26 2010

In North America, mobile marketing software firm Adenyo has appointed Nielsen veteran Chris Matys as its Chief Analytics Officer, and former RIM exec Mark Wright as Marketing Director. More

Eurosport Launches Audience Measurement Solutions

Apr 23 2010

Sports broadcasting network Eurosport has launched a new TV audience measurement system, while claiming to be the first media owner to offer a pan-European audience panel. The firm has also introduced a new system to measure mobile Internet and mobile consumption. More

Conference Feature: Making Sense of 'Stuff'

Apr 23 2010

The Internet is just 'People doing stuff with stuff', according to Matt Rhodes, Director of Client Services at FreshNetworks. Features Editor Teresa Lynch spent Thursday huddled with the alchemists hoping to turn it into insight, at the one day conference of the UK's ASC. More

Pulse Opens Healthcare and Auto Practice

Apr 23 2010

Panel provider and research outsourcing firm Pulse Group has opened a specialist Healthcare and Automotive practice, providing online panels, CATI and full-service offerings across Asia. More

Vovici Offering Raises $5.7m

Apr 23 2010

US survey software firm Vovici has raised $5.7m of a targeted $6.3m equity offering, from early investors Austen Ventures and The Mayfield Fund. More

Clegg Still Ahead with Floating Voters, Says MESH

Apr 23 2010

In the UK, LibDem leader Nick Clegg was seen as being the 'most persuasive' of the three party leaders, in last night's televised Leader Debate, according to feedback from the 'MESH Election Experience Monitor'. More

Linguamatics Sorts Election Tweets

Apr 23 2010

In the UK, text mining specialist Linguamatics is using natural language processing technology to analyse general election-related tweets and group those with the same meaning. More

PPM Dispute 'Resolved'

Apr 22 2010

Weather stations in Hell registered a rapid drop in temperatures today and cows dug out the return portions of their travel tickets as Arbitron reported it had settled its dispute with the PPM Coalition over claims of undercounting minority listeners. The firm also published solid financials. More

UK's Major Agencies Back Triple-S Service

Apr 22 2010

In the UK, GfK, Ipsos MORI, Kantar, Synovate and TNS have sponsored the launch of an online service, which allows developers and users of market research software to test that all exports they create are compliant with the Triple-S data standard. More

Hall & Partners Debuts Brand Engagement Measure

Apr 22 2010

Brand and communications research agency Hall & Partners has rolled out its Engager tool, which measures how people think and feel - both consciously and unconsciously - about brands, and how they engage with them. More

BrainJuicer Buys Back Shares for Incentive Scheme

Apr 22 2010

In the UK, BrainJuicer CEO John Kearon and investor Unilever have sold 650,000 shares back to the company, in order to set up an equity-based incentive scheme for its employees and management, and support the firm's growth strategy. More

Consumers Find Their Perfect Match

Apr 22 2010

Individuals' exposure to media matching their unconscious 'visual desires' triggers something akin to love at first sight and stirs a 'buying instinct' within them, according to results published by specialist consultancy Visual Targeting. More

Nunwood Buys David Conway Consultancy

Apr 21 2010

Fast-growing UK-based agency Nunwood has acquired customer and employee research specialist The David Conway Consultancy, and appointed the firm's founder to its Board. Terms were not disclosed. More

Revenues Trebled at FreshMinds

Apr 21 2010

In London, FreshMinds has reported revenues of £3.17m in 2009 - more than three times the previous year's figure - and profits of £374k. More

Datascension Co-founder Opens New Firm

Apr 21 2010

Joey Harmon, the former COO and one of the founders of Datascension, has set up a new data collection firm called Harmon Research Group. More

Set-top Box Specialist Raises $8m

Apr 21 2010

In New York, media marketing firm Simulmedia has secured an $8m investment, which it plans to use to continue development of its predictive technology and set-top-box (STB) driven marketing services. More

Social Ads More Effective, Say Nielsen and Facebook

Apr 21 2010

Nielsen and Facebook have released the findings of a study which claims to show that ads placed on social media sites are more likely than others to be noticed and remembered, while also increasing users' intent to purchase. More

Creston Revenue Dips

Apr 20 2010

UK-based insight and communications group Creston has reported a 4% decline in revenues for the year ended 31 March 2010, which it says is 'marginally ahead' of the Board's expectations. More

Partners Plan Canadian Media Tool

Apr 20 2010

Online audience specialist comScore and the Print Measurement Bureau (PMB) are working together on a tool linking Canadians' online media habits with print readership and other media consumption, product and brand usage and demographic information. More

Photon Names New CEO in Australia

Apr 20 2010

In Australia, marketing services group Photon - which owns research agencies The Leading Edge and Jigsaw Strategic Research - has appointed former News Corporation executive Jeremy Philips as its new CEO. More

Overtone's $7m for Social Media Listening

Apr 20 2010

US social media monitoring firm Overtone has raised $7m in funding, which it plans to use to grow its customer base, and develop new software features and capabilities. More

MetrixLab Expands in US

Apr 20 2010

Netherlands-based online market research agency MetrixLab has strengthened its International Media and Advertising business unit by expanding into the US market. More

GKA Takes Medical Qual Research Online

Apr 20 2010

In the UK, medical market research fieldwork agency Gillian Kenny Associates (GKA) has launched a suite of qual online research tools, which bring researcher and respondent together via online focus groups, depth interviews and bulletin boards. More

Networked Insights Wins $5m

Apr 20 2010

In the US, Networked Insights - which gathers customer intelligence from social networking, sites - has closed a $5m Series A funding, which it will use to expand its SocialSense media listening platform, launch new products and accelerate growth. More

Cint Unveils Instant Sample Option

Apr 19 2010

Cint has launched Sample Direct, a service promising those doing their own online research 'access to quality panels of consumers at the click of a button' and offering fully automated sampling and send-out procedures. More

Crowd Science Debuts Flat Fee Service

Apr 19 2010

Online MR services provider Crowd Science has launched Campaign Profiler, which it says 'redefines online ad research' by allowing clients to perform unlimited numbers of campaign research studies for a flat fee of $5,000 per month. More

Real-Time Measurement and Ad Partnership

Apr 19 2010

Online targeting specialist [x+1] has announced a partnership with ad effectiveness measurement firm KN Dimestore, to offer marketers the ability to adjust offers and media based in real-time according to consumer feedback. More

IAB and NAI Set Standards for Behavioral Ads

Apr 16 2010

In the US, two ad industry bodies are proposing advertisers place a clickable icon in adverts, to direct consumers to additional information about online behavioral advertising and the choices they have. More

Instant Polling Tracks Reponse to UK Leader Debate

Apr 16 2010

Last night, researchers in the UK were busy conducting instant polls to track response to the nation's first televised leader debate, which drew 9.4 million viewers. More

Visual Sciences Co-founder Joins GSI Commerce

Apr 16 2010

In the US, interactive marketing solutions firm GSI Commerce has appointed WebSideStory co-founder Jim MacIntyre to lead its global e-commerce technology products and services. More

ODC Services Appoints for European Growth

Apr 16 2010

Munich-based online fieldwork specialist ODC Services has appointed former Lightspeed Research executive Tom Meyritz to drive its expansion in the UK market. More

Nielsen and Bazaarvoice Team for WOM Alliance

Apr 16 2010

In the US, Nielsen has partnered with word of mouth (WOM) specialist Bazaarvoice to integrate the latter's consumer ratings and reviews into its BuzzMetrics dashboard. More

Gains Launches Singapore Agency

Apr 15 2010

Former Synovate Director Dr Neil Gains has launched a market research consultancy, Tapestry Works, in Singapore, to service organisations across Asia. More

WPP 'May Return' if Tories Change Tax Laws

Apr 15 2010

WPP's CEO Sir Martin Sorrell says the firm may return its tax domicile status back to the UK if a new government guarantees it will not subject overseas profits to UK tax. Since relocating 18 months ago, the firm has saved around £50m by avoiding tax on its 'foreign profits'. More

Funds for Social Media Management Firm

Apr 15 2010

In the US, Spredfast - which enables clients to manage, monitor, and measure their social media messages - has secured a $1.6m investment, which it plans to use to accelerate business development and increase brand awareness. More

AIP Rolls Out Panels in India and Vietnam

Apr 15 2010

Tokyo-based online sampling and data collection firm AIP Corporation has launched proprietary, research-only online panels in India and Vietnam. More

Nunwood Debuts CEM Forecasting Service

Apr 15 2010

Insight consultancy Nunwood has launched an outcomes focused customer experience management (CEM) service, which combines multi-channel insight with advanced analytics to enable clients to forecast financial paybacks from performance changes. More

JD Power Launches Social Media Tool

Apr 15 2010

In the US, auto research specialist JD Power and Associates has launched a social media 'listening' platform specifically for the vehicle manufacturing industry. More

Canoe Taps Broussard for Top Research Role

Apr 15 2010

In the US, Canoe Ventures - a firm founded to make it easier for advertisers to buy, use and measure ad technologies - has appointed media research veteran Gerard Broussard to the newly created role of Vice President of Research and Analytics. More

SBS and Arbitron Agree Ceasefire

Apr 14 2010

According to a filing lodged with the New York Supreme Court, Spanish Broadcasting System (SBS) and ratings giant Arbitron are working towards a truce regarding their PPM legal dispute. More

Ipsos Tests Mobile Radio Measurement Device

Apr 14 2010

In the UK, Ipsos MediaCT - Ipsos MORI's media, content and technology division - has commenced a field test of MediaCell, its mobile radio audience measurement system. More

Lyris Raises $6m to Fuel Expansion

Apr 14 2010

US-based online marketing firm Lyris has raised $6m through the sale of its common stock to two existing shareholders. The firm intends to use the proceeds to reduce debt and fund its expansion plans. More

ClickFox Service to Map Customer Experience

Apr 14 2010

Analytics firm ClickFox has launched a research service to map customer experience and identify the greatest opportunity for service improvement. More

Mob4Hire Upgrades Mobile Usability Offer

Apr 14 2010

Canadian-based mobile testing and market research community Mob4Hire has launched Version 4.0 of its crowd sourcing platform, with new services including automatic sign-up and login with Facebook Connect, and improved integration of data collection. More

MRA Names New Board Line-Up

Apr 14 2010

In the US, recently elected Marketing Research Association President Elisa Galloway has announced the line-up for the organisation's new Board. More

ITV Taps ComRes for Instant Election Feedback

Apr 13 2010

In the UK, ITV News at Ten has partnered with polling firm ComRes to provide viewers with instant analysis of the impact that Gordon Brown, David Cameron and Nick Clegg make on the electorate during their forthcoming TV debates. More

ESOMAR Moves Conference after Bangkok Riots

Apr 13 2010

Following street protests in Thailand that left 21 people dead at the weekend, ESOMAR has moved its forthcoming Asia Pacific conference from the InterContinental in Bangkok, to the JW Marriott Hotel in Kuala Lumpur. The event will still go ahead from 25-27 April. More

Omniture Adds iPad Capabilities

Apr 13 2010

US-based web analytics firm Omniture has added new analytics capabilities to its Online Marketing Suite, to enable clients to measure and optimize traffic and activity on the Apple iPad. More

Firms Link for Lifestyle Trends Analysis

Apr 13 2010

US-based consumer research agency Iconoculture has partnered with Swedish market research technology provider Dapresy to drive a study of values and lifestyle trends across 17 countries in North and South America, Europe and Asia. More

Citrus Enhances Analysis Tool

Apr 13 2010

In the UK, software firm Citrus Technology has updated its Citrus Replay data analysis tool to build and maintain a historical record of data changes and results. More

RAJAR Seeks New Leader

Apr 12 2010

RAJAR Chief Executive Sally de la Bedoyere has announced she will leave the UK radio audience measurement organisation at the end of June. More

Product Simplifies Flash in Surveys

Apr 12 2010

MR technology and operations company Annik has launched SurveyFlashTools, a set of products allowing clients to quickly and easily add Flash components into their surveys. More

Vision Critical Promotes to Boost Retail Practice

Apr 12 2010

Canada-based custom panels and interactive research firm Vision Critical has announced two senior promotions within its Retail practice. Janet Lazaris has added the title of EVP to that of MD of the practice, while Dara St. Louis becomes SVP. More

'RapidRecruit' Healthcare Service Launched

Apr 12 2010

Pharma researcher AlphaDetail has announced the launch of RapidRecruit, a unit offering an expanded version of its healthcare field and tab services for MR companies. More

2009 Revenues Up 10% at iPerceptions

Apr 9 2010

Canadian customer analytics provider iPerceptions has reported a 10% increase in revenues to C$4.8m for the year 2009, from C$4.4m the previous year. More

Cint Expands to Amsterdam

Apr 9 2010

Sample marketplace firm Cint has opened an office in Amsterdam, where it has appointed Arjen van Duijvenbode as Managing Director of its Cint Netherlands operation. More

IntelliClear Rolls Out Nine Tech Panels

Apr 8 2010

US IT market research specialist IntelliClear has launched nine new technology research panels, comprising IT decision makers across all business sizes and sectors, as well as consumers. More

Visible Measures Adds Mobile Coverage

Apr 8 2010

Video analytics firm Visible Measures has incorporated HTML5 video measurement into its existing services, to enable analysis of video content and ads consumed on next-generation mobile devices such as Apple's iPad, iPhone and iPod Touch. More

Passenger Launches DIY Community Option

Apr 8 2010

US-based social community software provider Passenger has set up a Channel Partner Program to enable marketing and market research agencies to use its technology to create their own social media tools for gathering real-time consumer insight. More

iCount TV Viewer Panel Rolls out in Germany

Apr 7 2010

Entertainment broadcast production firm FremantleMedia - which holds the rights to Simon Cowell's X Factor - has rolled out its iCount TV viewer research panel in Germany, under the name of UFA Medienexperten. More

Cint Promotes Hughes for UK MD Role

Apr 7 2010

In the UK, sample marketplace firm Cint has promoted former Sales Director Stephen Hughes to the position of UK Managing Director. More

[x+1] Adds Another $10m

Apr 1 2010

In the US, predictive marketing solutions firm [x+1] has secured a $10m loan to fund future growth strategy and initiatives. More

LaMontagne Joins MEC in Integration Role

Apr 1 2010

Just a year after joining Aegis-owned media agency Carat, media research veteran Theresa LaMontagne has moved to WPP-owned rival Mediaedge:cia (MEC), to launch an integrated Analytics and Insight practice in North America. More

comScore to Deliver Video Metrics Across Asia-Pac

Apr 1 2010

Online audience specialist comScore has launched its online video measurement service in Australia, China, Hong Kong, Japan, Malaysia and Singapore. More

Nielsen Names New MD in Singapore

Apr 1 2010

Joan Koh has been promoted to the position of Managing Director of Nielsen in Singapore, after more than a decade with the firm. She replaces Paul Richmond, who has taken on the role of regional Managing Director of Retail Services and Product Leadership. More

Nielsen Bins Live-Only TV Ratings

Mar 31 2010

In the US, Nielsen is to eliminate live-only TV ratings, and has confirmed it will be introducing major changes to the way it calculates national ratings, including adding duplicate viewing to program telecasts. More

SBS Ceases Encoding for PPM Again

Mar 31 2010

In the US, Spanish Broadcasting System (SBS) has again pulled the encoders for Aribtron's PPM (Portable People Meter) system, after The New York Supreme Court lifted the temporary restraining order that had required it to continue. More

Toluna Rolls Out Panel Portal in US

Mar 31 2010

Online panels and software firm Toluna has announced the US launch of Panel Portal, the firm's custom panel technology. More

UK Election: Do Tweets Spell Success?

Mar 31 2010

In the UK, political polling group Tweetminster is analysing around two million Tweets, as part of an experiment to determine whether activity on Twitter correlates to electoral success in May's general election. More

Alterian Rolls Out Tracker for Individual Visitors

Mar 31 2010

In the UK, software provider Alterian has launched WebJourney, a web behaviour analytics solution which provides information on individual visitors' interactions with content on an organisation's site. More

SiriusDecisions Expands to London

Mar 31 2010

US marketing research, data and advisory firm SiriusDecisions has opened an office in the UK, where it has transferred VP of Sales Georgie Donahue to take on responsibility for building the firm's client base in the EMEA region. More

Media Horizons Opens Data and Analytics Group

Mar 31 2010

In the US, direct marketing agency Media Horizons has formed a new Data and Analytics Group and promoted former Account Director Rick Child to head the division. More

Hispanic Social Media Tool Launched

Mar 31 2010

In the US, Target Latino - a Hispanic and Latino consumer marketing firm - has launched a multicultural social media monitoring tool that scans the Internet for relevant results and automatically analyzes sentiment in English, Spanish and Portuguese. More

Infogroup Rolls Out Social Media Package

Mar 30 2010

Data giant Infogroup has launched a suite of products for social media listening and monitoring; it will also offer consulting and campaign management for social media, and development of iPhone apps and widgets. More

Vision Critical Hires Product Innovation Director

Mar 30 2010

Canadian-based custom panel and technology firm Vision Critical has appointed former Kantar Worldpanel Director Steve Davis as Director of Product Innovation, as part of its strategy to invest in NPD, improvement and innovation. More

SymphonyIRI Launches Brand Performance Tool

Mar 30 2010

Retail market intelligence giant SymphonyIRI has launched a web-based solution designed to provide CPG clients with a 360-degree view of their brand performance against past marketing plans. More

Toluna Celebrates 'Remarkable Year'

Mar 29 2010

Online panels and software firm Toluna has announced final results for the year ended 31 December 2009. Underlying profit before tax of £7.6 million is well ahead of market expectations, while the integration of Greenfield Online is transforming its global position. More

UK's Silent Callers and Data Cheats Warned

Mar 29 2010

The UK's regulators have been flexing muscles this week, with implications for market researchers and associated professions. Tougher fines are ahead for 'silent callers' and, separately, for misusers of consumer data; while Ofcom is likely to use mystery shopping to target misleading ISPs. More

MRS Conference: Social Media as Road Kill?

Mar 29 2010

On day two, a session on The Future of Market Research looked at some up-and-coming MR technologies and techniques, leading to a debate about their potential to shape the future of the industry. Our News Editor Mel Crowther reviews the arguments. More

GfK Teams Up to Promote Mobile Research

Mar 29 2010

GfK has announced a partnership between its subsidiary GfK Asia Pte Ltd and global mobile media industry trade association Mobile Entertainment Forum (MEF), which promises insight for the mobile content industry. More

MRS Conference: More Haste, Less Speed?

Mar 29 2010

In the second day's fast-paced 'Ideas Rush' session, three agency side researchers and a client gave their personal take on the issues currently facing the MR industry. DRNO's News Editor Mel Crowther watched on. More

Vision Critical Plans Year of Product Launches

Mar 26 2010

Canadian-based custom panel and technology firm Vision Critical plans to double its investment in technology this year with the launch of five new products, and says it will be hiring another 55 product-based employees to support the move. More

LinkedIn 'Shelves' B2B Research Sample

Mar 26 2010

Global business networking site LinkedIn has ceased offering sample from its members for use in B2B market research, according to a report on the blog of Anderson Analytics' Managing Partner, Tom Anderson. More

Brazilian Launch for Phorm

Mar 26 2010

Embattled behavioural ad targeting company Phorm has launched its Open Internet Exchange (OIX) platform and its Web Discover tool in Brazil, where it claims to have already generated R$10m (US $5.6m) of pre-booked ad revenue. More

TNS Rolls Out Social Media Tracking Model

Mar 26 2010

In the US, TNS and its sister company Cymfony have partnered with FMCG client Emory University to demonstrate the effectiveness of a new tracking model, designed to prove how including social media in the marketing mix can yield better results. More

Partners Combine Social Media and Offline W-o-M

Mar 26 2010

In the US, social media consultancy Converseon and word-of-mouth analytics firm ChatThreads have partnered to create CHORUS - a tool which fuses social media listening and analysis with offline word-of-mouth tracking. More

Lexalytics Tracks Social Media Sentiment

Mar 26 2010

In the US, natural language processing specialist Lexalytics has launched a service to make its text analytics functionality and performance accessible to marketers, content management professionals, digital marketing and voice of the customer analysts. More

Former Wirthlin Execs Launch Heart+Mind

Mar 25 2010

In Washington, DC, former leaders of Wirthlin Worldwide have today officially launched full-service research firm Heart+Mind Strategies. More

MRS Conference: Rush and Revolution

Mar 25 2010

We were getting used to the idea of rushing by the time we entered the 'Ideas Rush'. The morning sessions - even without questions - had left us so breathless that one chair advised us to 'leave now and get two minutes of your life back'. DRNO's Teresa Lynch pauses to report. More

Synovate Rolls Out Healthcare Brand Solution

Mar 25 2010

In the UK, Synovate has launched a new Brand Positioning Framework in its specialist healthcare research division. More

MRS Conference: Question Time

Mar 25 2010

For those readers who are neither insomniacs nor business travellers who find themselves tuning in to the BBC in far flung hotel rooms, Stephen Sackur did need some introduction... DRNO's Teresa Lynch does the honours. More

New Name Reflects Broader Focus for IRI

Mar 24 2010

Information Resources, Inc. is changing its name to SymphonyIRI Group, Inc. The company says the move reflects its expansion into new types of solution including predictive, automated analytics; technology platforms; and strategic consulting services. More

Nielsen Partners for Mobile 'Insight Engine'

Mar 24 2010

Software developer Openwave Systems Inc. is to collaborate with Nielsen to develop an 'insight engine', combining demographics and analytics to help mobile operators analyze, profile and target audience segments. More

MTV Signs for TRA as it Passes Milestone

Mar 24 2010

Media measurement and analytics firm TRA, Inc. has signed up MTV Networks for its Media TRAnalytics ad effectiveness solution; and has announced that it now has one year's worth of national singlesource data available for clients. More

Omniture Helps Adobe to Healthy Quarter

Mar 24 2010

Software giant Adobe has reported results for the three months ending March 5th, including 'record' quarterly revenue of $87.7m for its recently acquired online analytics business Omniture. More

MRS Conference: Seeing Smoke, Missing Fire

Mar 24 2010

A good ad appeals not just to an individual but to a social network, according to speakers at this year's MRS Conference in a Tuesday session on new approaches to ad research. Teresa Lynch watched, listened and once again, would have liked to ask the odd question. More

Arbitron and Digimarc End Patent Dispute

Mar 23 2010

US radio ratings giant Arbitron and secure identity solutions firm Digimarc have settled their dispute, begun last year, over technology developed by the latter to monitor broadcasts. More

Millward Brown Goes Live with Neuroscience Offer

Mar 23 2010

In the UK, Millward Brown (MB) has set up a neuroscience division, to extend the services offered by its existing advertising and brand research unit. More

Merkle Buys Customer Data Analyst

Mar 23 2010

US customer relationship marketing agency Merkle has acquired loyalty marketing firm Metzner Schneider Associates. Terms were not disclosed. More

Conquest Rolls Out 'Contagion' Measure

Mar 23 2010

UK agency Conquest has launched InfeXious, a research tool measuring the viral potential of ads. Conquest claims that consumers are neurologically impelled to broadcast 'infectious' ideas through social media such as Facebook and Twitter. More

DeviceAnywhere to Share Developer Data

Mar 23 2010

US mobile application testing firm DeviceAnywhere is to offer a window on trends in development activity. A monthly report, 'DeviceAnywhere Metrics', will detail the mobile operating systems and handsets on which clients are focusing their testing efforts. More

EmSense Claims Neuromarketing First

Mar 22 2010

Brainwave measurement specialist EmSense Corporation has launched a new neuromarketing measurement device, the EmBand 24â„¢, which it claims 'overcomes many limitations of using medical EEG for market research'. More

Munro Companies Pool Analytics Talent

Mar 22 2010

Marketing services group Munro Global, the UK-based parent of five research firms, is launching an analytical division. Munro Analytics brings together people from across the group to provide 'plain talking, advanced analysis'. More

Nielsen JV in Chinese Online Video Deal

Mar 22 2010

China's burgeoning online video ad industry has taken a leap forward in measurement terms with the announcement of a deal between leading video site Youku and CR-Nielsen, the research giant's Chinese JV. More

Toluna Continues Global Community Roll-out

Mar 22 2010

Panels specialist Toluna has added community features for its panellists in fifteen more countries, bringing the total to 34. More

iMotions Rolls out in Australia and NZ

Mar 22 2010

Eye tracking software company iMotions has struck a reseller deal with Objective Digital, bringing local customer service and support for the former's Attention Tool in Australia and New Zealand. More

Ventana to Analyse Analytics

Mar 22 2010

Benchmarking and business technology advisory firm Ventana Research has launched a study to assess the deployment and direction of IT and business analytics within companies worldwide. More

Aegis Raises Funds to Buy in China and US

Mar 19 2010

Aegis, Synovate's parent company, is raising funds through the issue of a convertible bond for c.£190m, which it plans to use to make acquisitions in the US and China. More

Brighter Future for Research Industry, Says MRA

Mar 19 2010

In the US, the Marketing Research Association's (MRA) 'Research Industry Index' (RII), ended the year with a strong gain, which according to the association paints a 'much brighter picture' for the US industry than at the beginning of 2009. More

Former Nielsen Exec to Lead Mobile Analytics Firm

Mar 19 2010

US mobile analytics provider Motally has appointed former Nielsen product management specialist John Forese as CEO. More

Confirmit Partners for South East Asia Reach

Mar 19 2010

Market research software providers Confirmit and MRDC Thailand have announced a reseller partnership which will extend the former's reach into Asia. More

Nobel Prize Winner Joins NeuroFocus Advisors

Mar 19 2010

In the US, neuromarketing agency NeuroFocus has appointed Nobel Prize laureate and neuroscience expert Dr Eric Kandel to its Advisory Board. More

Synovate Revenue Drops in 'Year of Two Halves'

Mar 18 2010

Synovate has reported a 13.7% fall in net revenue on an organic basis during 2009, while describing the research sector as 'much weaker than expected from historical precedent'. More

Nielsen Partners with Targeting Firm

Mar 18 2010

In the US, Nielsen has partnered with online targeting data firm eXelate to integrate granular online and anonymous household-level offline data into eXelate's Targeting eXchange. More

uSamp Rolls Out Automated Panel Platform

Mar 18 2010

Online panel specialist uSamp has introduced an automated web-based panel management platform, which it says simplifies the delivery of online panel for market research. More

Former BMRB Exec Named UKOM General Manager

Mar 18 2010

UKOM - the UK Online Measurement Company - has appointed former BMRB researcher Jeremy Smythe as General Manager, replacing Peter Bowman who left the role in January. More

YouGov Firm Completes German Buy

Mar 17 2010

In Germany, YouGov Psychonomics has bought the remainder of ServiceRating, a firm which offers analysis on the quality of service and advice provided by companies across the insurance, financial services and utilities sectors. More

Former Yahoo! Execs Lead New Data Firm

Mar 17 2010

In the US, three data specialists have launched nPario, a new firm offering data management and data mining products and services to improve clients' understanding of consumer intent. More

Discovery to Merge Operations After Growth in 2009

Mar 17 2010

In the UK, qual specialist Discovery Research has reported a 10% increase in revenues for 2009, and a 40% year-on-year rise in profits to £2.8m. The firm has also announced plans to merge its three businesses under one brand. More

Posterscope Promotion Targets Digital Growth

Mar 17 2010

Out-of-home (OOH) agency Posterscope has promoted James Davies to the post of EVP of Strategic Development for its digital subsidiary Hyperspace, to oversee the development of new audience measurement techniques. More

SSI Adds Verity to Validation Service

Mar 17 2010

Survey Sampling International (SSI) has extended its partnership with application developer Imperium by integrating the latter's advanced data validation software. More

Google and WPP Award Research Grants

Mar 16 2010

Google and WPP have announced the recipients of the second round of grants for their jointly funded research award program, including researchers at academic institutions in the US, Israel and the UK. More

Effective Measure Expands to South East Asia

Mar 16 2010

Digital audience metrics company Effective Measure has expanded into South East Asia with the opening of a hub in Bangkok, where it has appointed digital media specialist Russell Conrad to lead the business. More

Auction Goes Live as Needy Researchers Double

Mar 16 2010

In the UK, the Market Research Benevolent Association (MRBA) has opened its annual online auction, raising funds for those who work or have worked in the market research industry and are currently experiencing financial difficulties: a group which grew substantially in 2009. More

Progress for UAE Audience Project

Mar 15 2010

In the UAE, the Ministerial Council for Services has passed a draft law advancing the TV Audience Measurement Project which will bring people meter technology to the country. More

Click Currency Devalued Again

Mar 12 2010

Online audience specialist comScore has released results from nearly 20 European studies, showing good performance by online ads in driving advertiser site visits - regardless of small numbers of direct clickthroughs in some cases. More

New German MD for Voxco

Mar 12 2010

Research technology firm Voxco has appointed Juergen Hessdoerfer as MD of its German subsidiary Voxco GmbH. He will oversee Central and Eastern Europe, Scandinavia and Asia Pacific sales and operations. More

Debut for PPM Sports Audience Service

Mar 12 2010

Arbitron's new Sports division has launched a report on radio listening to Pro Football games, team by team. The PPM-based figures cover and compare stats for 25 teams in 23 markets. More

$35m for Data Management and BI Firm

Mar 11 2010

Data warehousing and business intelligence company 1010data has secured $35m in funding from venture capital firm Norwest Venture Partners (NVP). More

African Firms in Joint Venture

Mar 11 2010

Kenya-based marketing firm Scangroup Limited and South Africa's Smollan Group have launched a joint venture to serve the East Africa region of Kenya, Uganda, Tanzania, Rwanda and Burundi. More

Quantcast Offers 'Localised' Service Worldwide

Mar 11 2010

Web audience measurement firm Quantcast has announced the availability of a localised version of its free service 'for every country around the globe'. More

Swedes Launch MR Charity Fund

Mar 11 2010

Swedish researchers have started a fund to assist market researchers in poor countries, at the country's Market Research Day in Stockholm. More

Online Women's Communities Launched

Mar 11 2010

Online women's opinion specialist SheSpeaks has announced the launch of 'Brand Advisory Communities,' which it says will connect participating brands with targeted communities of 2,000 or more consumers for 12-month plus programs providing quant and qual insights. More

Chime Thrives Despite Poor Research Performance

Mar 10 2010

UK-based marketing services group Chime Communications Plc has reported its 'best results ever', with full-year profit up 14% to £18.8m; despite a continued 'very disappointing' performance by its research division, where only Facts International is said to have done well. More

Millward Brown Measures 'Viral Potential'

Mar 10 2010

Millward Brown has unveiled a new 'Creative Viral Potential' (CVP) metric which aims to spot the potential of an ad to 'go viral'. More

Jordanian Deal for YouGovSiraj

Mar 10 2010

Arab world researcher YouGovSiraj has signed a Memorandum of Understanding with Jordanian custom MR firm Analyseize, to co-operate on conducting joint research projects, exchanging data and expertise, and developing new projects serving the Arab world, and specifically the Jordanian market. More

E-Tabs Launches Report Outsourcing Option

Mar 10 2010

Research software firm E-Tabs is to offer outsourced report automation to clients. Under the brand name of Precision Reporting, the service consists of a team of ten skilled reporting executives, led by Jon Hackenbroch. More

Ambitious Launch for WebSideStory Founder

Mar 9 2010

Blaise Barrelet, founder of analytics pioneer WebSideStory, has announced the launch of a new business analytics company, Anametrix. Delivered as SaaS (Software as a Service), the firm's technology promises to enable client corporations to aggregate online, off-line, and external databases. More

Smart Profit for BrainJuicer

Mar 9 2010

Online market researcher BrainJuicer has reported rapid growth in 2009, with full year pre-tax profit up 21% to £1.66m; revenues up 27% to £11.8m; and operating profit up the same percentage to £1.65m. More

Former Synovate Execs Form Turkish Firm

Mar 9 2010

In Turkey, three former Synovate Directors have formed strategic market research consultancy Sia Insight, based in Istanbul. More

Good News from Truth

Mar 9 2010

UK-based agency Truth has reported growth of 31% for the year ending March 2010, with turnover up to just over £5 million. The company says it expects to add at least ten to its headcount in 2010, and to launch a New York venture. More

UK Office for Internet Analyst MediaBadger

Mar 9 2010

Canadian research and social media intelligence firm MediaBadger has opened an office in west London, to co-ordinate all UK and European clients and projects. More

Globalpark Debuts Mobile Panel Solution

Mar 9 2010

Panel, community and survey software firm Globalpark has introduced a new mobile panel solution at its annual Mobile Research Conference in London this week. More

GroupM to Use TRA Analytics

Mar 9 2010

In the US, television audience measurement firm TRA, Inc. has concluded a deal with WPP's GroupM, which will use its Media TRAnalytics® to plan, buy and evaluate advertising effectiveness. More

Infogroup Sold for $635 Million

Mar 8 2010

Infogroup, the parent of researcher ORC, has agreed to be acquired by affiliates of CCMP Capital Advisors, LLC for a total of around $635 million, including refinanced debt. More

Nielsen Fails in Bid to Dismiss Sunbeam Case

Mar 8 2010

Sunbeam Television's lawsuit against Nielsen Media Research, filed last April, looks like it might be going to court after all, following a decision by a Florida judge. The claims centre around lower audience figures from Nielsen's new LPM system. More

Two Satyam Disputes 'Settled Amicably'

Mar 8 2010

Indian IT outsourcing giant Satyam has reached agreement over two of its three acquisition-related disputes, reports indicate. More

Online Marketing and Analytics Firm, Werth Buying

Mar 8 2010

In the US, integrated marketing firm Paul Werth Associates is to acquire Huber+Company interactive, which specializes in online marketing, web and e-commerce development, social media integration, SEO and analytics. More

Hoover's Upgrade Promises 'Value Beyond Data'

Mar 8 2010

Business information firm Hoover's, Inc. has announced a new platform including workflow, integration and research/targeting tools aimed at helping clients deliver a more personal and relevant customer experience. More

New Study Tracks Asian Social Media Boom

Mar 8 2010

Lightspeed Research has announced results from the first Asian wave of its Global Web Index survey. The study covers online behavior, motivations and impact and was developed jointly with technology consultancy Trendstream. More

Insights Revenue Down Nearly 10% in WPP's 'Brutal Year'

Mar 5 2010

Marcoms giant WPP saw revenues in its insights division fall 9.5% on a like-for-like basis during 2009, whilst on the same basis gross margin fell by 7.7%. More

comScore Hire Helps Move into TV Measurement

Mar 5 2010

Arbitron veteran Joan FitzGerald has joined online measurement firm comScore to oversee the addition of TV viewing measurement to the firm's suite of digital services. More

Revenue Up 10% at B2B International

Mar 5 2010

UK-based B2B International has reported a 10% increase in turnover to nearly £3.5m in 2009, despite seeing clients move towards more 'defensive' research, and delaying projects because of economic uncertainty. More

Web Site Analyzer App Launched

Mar 5 2010

US-based search engine optimization (SEO) software firm Pear Analytics has introduced a web site analyzer for use with iPhones and iPads. More

Not All Online Actions are Equal, Says Bunchball

Mar 5 2010

In California, marketing technology firm Bunchball has launched an analytics system, which it claims links consumer actions to revenue-generating results. The firm has also appointed former Yahoo! exec Hongpei Zhang as SVP of Data and Analytics. More

Attensity Rolls Out Social Media Service

Mar 5 2010

US semantic technology firm Attensity has launched 'Analyze for VoC Community Advantage', a new hosted solution tracking and mining customer conversations in e-mails, web forums, surveys, CRM notes and other sources. More

Reed Merges Marketing and Analytics Units

Mar 4 2010

In the UK, Reed Business Information has merged its data services unit Mardev and its list management and online research division DM2-DecisionMaker. The two form a new company, serving the marketing, data and analysis needs of B2B marketers globally. More

Arbitron Tables Ethnic Sample Increase

Mar 4 2010

Ratings giant Arbitron has proposed a change to its recruitment methodology in high-density African-American and Hispanic areas, in its top PPM (Portable People Meter) markets. More

TNS Gallup and QAim Link for Finnish Mobile Tracking

Mar 4 2010

TNS Gallup, Finnish subsidiary of TNS, has partnered with mobile customer experience management startup QAim, to offer Finland-wide tracking of mobile web site usage metrics. More

Kantar Media Moves to Daily Ad Monitoring

Mar 4 2010

In the US, Kantar Media's Intelligence sector has enhanced its online ad monitoring services, by adding access to new Internet ad occurrence and creative data on a daily basis. More

Majestic Reinforces China Operations

Mar 4 2010

Healthcare market research specialist Majestic MRSS has expanded its presence in China through the roll out of Focus Vision video-streaming facilities in Shanghai, and the addition of new team members. More

IMS Health Completes $5.2bn Sale

Mar 3 2010

In the US, health care research giant IMS Health has announced completion of its acquisition by investment firms TPG Capital and the Canada Pension Plan Investment Board (CPPIB), for $5.2bn. More

More Facebook Metrics Announced

Mar 3 2010

US web analytics firms Omniture and Coremetrics have separately announced plans to provide online marketers with solutions to optimize Facebook as a marketing channel. More

Jackson Spells Out Her MRS Manifesto

Mar 3 2010

In London, Hall & Partners' Global CEO Vanella Jackson has outlined her plans for her new role as Chairman of the Market Research Society (MRS); pledging to strengthen ties between research, business and government. More

CBS and Sony Open 3D Research Center

Mar 3 2010

In the US, CBS and Sony Electronics have hooked up to launch 'The Sony 3D Experience' research center, which will focus on consumer preferences and perceptions towards 3D programming, as well as how broadcasters and studios can best deliver 3D content. More

Aurora WDC Promotes for CEO Role

Mar 3 2010

In the US, competitive and market intelligence firm Aurora WDC has promoted Derek Johnson to the position of Chief Executive Officer, while his brother, founder Arik becomes Chairman. More

Social Media Segmentation Launched

Mar 3 2010

In the US, media and marketing publishing firm MediaPost has partnered with consumer specialist Knowledge Networks (KN) to deliver a consumer view of social media involvement and its effect on purchase decisions. More

TouchPoints Roll-Out for US

Mar 2 2010

In the US, GfK-owned MRI and the Media Behavior Institute (MBI) plan to deliver a syndicated, consumer-centric multi-media database using the TouchPoints methodology developed by the IPA in the UK. More

MRA Opens Voting for New Board

Mar 2 2010

In the US, MRA (the Marketing Research Association) has announced nine candidates for five positions on its Board of Directors, and opened the ballot. More

WaveMetrix Links Sales to Online Advocacy

Mar 2 2010

UK social media monitoring firm WaveMetrix has launched a new methodology designed to measure and understand online consumer advocacy. More

OnePoint Surveys Opens in New York

Mar 2 2010

UK-based mobile research technology firm OnePoint Surveys has opened its first international office in Madison Avenue, New York and has plans to open two more international offices during the year. More

Middle Eastern Panel 'First'

Mar 1 2010

Online sampling and panel company Research Now has announced what it describes as 'the first B2B and Affluent Consumer panels in the Middle East'. More

Smaller Firms Get Social Media Tracker

Mar 1 2010

London-based uberVU, a realtime social media analytics company, is launching a product to help small and medium businesses and freelancers monitor and measure social media. More

Radius Rolls Out Marketing Mix Tool

Mar 1 2010

New York-based Radius Global Market Research has launched Predictorâ„¢ a proprietary tool that integrates consumer tracking data with marketing mix data to evaluate marketing components, tactics and branding strategies. More

ABC Canada Ponders e-Readers, iPads, Hybrid

Mar 1 2010

The Audit Bureau of Circulations (ABC) has launched a Canadian Digital Advisory Committee, whose remit includes review coverage of interactive and emerging media such as web sites, e-readers, mobile apps, hybrid audience measurement and ad-serving. More

Online Text Analysis Option for Smaller Firms

Mar 1 2010

Text analytics software provider Clarabridge has launched the beta version of Clarabridge® Self Service, bringing smaller companies and departments the option to upload and analyze their text documents via an online portal. More

Infogroup Sale 'Imminent'

Feb 26 2010

ORC owner Infogroup is in final negotiations to be acquired by CCMP Capital Advisors, according to reports in the Omaha World-Herald. More

Nielsen Revenues Flat in 2009

Feb 26 2010

The Nielsen Company has announced its financial results for the year ended December 31, 2009. Revenue was almost exactly level with the previous year ($4,806m) but up 4% if currency fluctuations are excluded. More

International Growth for Nunwood

Feb 26 2010

Insight consultancy Nunwood is reporting a 50% increase in international revenue in the last year. Four new members have been added to its New York team in the past few months, to help support the 25 new clients and £2.6 million of new business the agency says it won in 2009. More

WAA Publishes Social Media Definitions

Feb 26 2010

The Web Analytics Association (WAA) has released for public comment a draft set of definitions for measuring social media technologies. More

Webtrends Adds Facebook Features

Feb 26 2010

Traffic analysis pioneer Webtrends has enhanced its Webtrends Analytics package with new measurement capabilities for tracking the activities that happen 'inside' Facebook. More

Australia First in Peanut Labs Expansion

Feb 26 2010

Social media sample provider Peanut Labs has launched an Australia sample consisting of over 226,000 respondents, and says twenty other countries will follow, many in 2010. More

GfK Reports Tough Year, Better 4th Quarter

Feb 25 2010

GfK has reported a 4.6% decline in 2009 sales to EUR 1,164m, taking into account acquisitions and currency effects. However, for the fourth quarter, the group recorded sales of EUR 324m, compared with EUR 282m in Q3. More

Ipsos Predicts Return to Growth in 2010

Feb 25 2010

Despite a 3.6% decline in revenues to EUR 943.7m, Ipsos says it is 'ready for battle' in 2010, with plans to simplify management structures, increase effort in innovation, and extend its presence among a larger number of clients. More

Annik to Act as Panel Sample Broker

Feb 25 2010

Indian market research outsourcing and data analytics firm Annik Technology Services has launched a panel brokerage service to help clients source panel sample. More

YouGov Adds Qual Options to Omnibus

Feb 25 2010

In the UK, online research specialist YouGov has developed a set of qualitative research services to supplement its regular omnibus surveys. More

Sound TV Launches to Offer Youth Insight

Feb 25 2010

International youth research agency The Sound Research has launched 'The Sound TV'; an online video insight tool. The company will analyze the behaviour and outlook of the 16-29 year olds who broadcast on it. More

CASRO Members Optimistic for 2010

Feb 24 2010

US trade body CASRO has reported in its 'Year-end State of the Business Survey' that 77% of its members are forecasting increased revenues in 2010; with just 1% believing that revenues will decrease during the year. More

Millennial Buys Mobile Analytics Firm

Feb 24 2010

In the US, mobile ad network Millennial Media has acquired TapMetrics, a mobile analytics firm which focuses on application usage and behavior. Terms were not disclosed. More

Partners Launch 'Co-Creation Hub' in London

Feb 24 2010

In London, a collective of agencies, organisations, academics and individuals have joined to launch The Co-Creation Hub; a platform through which participants can co-create new products and services. More

Nielsen Brings Ad Engagement Measure to UK

Feb 24 2010

Nielsen's TV ad effectiveness arm 'Nielsen IAG' is planning a UK roll out for its ad and programme engagement measurement service, running in the US since 2000. More

Media6Degrees Appoints Chief Scientist

Feb 24 2010

Social targeting specialist Media6Degrees has expanded its research department with the appointment of data analyst Claudia Perlich as Chief Scientist. More

Firms Partner for Touch Screen Measurement

Feb 24 2010

iPOWOW! – which provides tools for gathering opinion through online video – has partnered with digital signage producer MediaTile to develop a new interactive audience measurement system for digital touch screen systems. More

Official Launch of Outdoor Tool, MOVE

Feb 23 2010

In Australia, the Outdoor Media Association (OMA) has officially launched its industry-wide audience measurement tool MOVE. More

Ugam Expands in Mumbai

Feb 23 2010

Market research outsourcing firm Ugam Solutions has expanded its Indian base with the opening of a new facility in Thane, Mumbai. More

IMS Health Launch Helps Physician Law Compliance

Feb 23 2010

Pharma market research giant IMS Health has launched a set of solutions to help clients comply with US federal and state transparency and marketing disclosure laws covering what is known as 'aggregate spend'. More

Mobax Tool Measures Digital Sign Interaction

Feb 23 2010

Mobax Networks – which develops technology for the mobile marketplace – has launched software which enables consumers to interact with messages on digital signs through their mobile phones; and measures their response. More

Arbitron Adds to Radio Advisory Council

Feb 23 2010

Ratings giant Arbitron is expanding its Radio Advisory Council to increase the ethnic and technological diversity of the group. More

YouGov CEO to Leave if Elected as Tory MP

Feb 22 2010

YouGov co-founder and CEO Nadhim Zahawi is preparing to step down from his role, after being selected to stand as the parliamentary candidate for the safe Conservative Party seat of Stratford-on-Avon in the forthcoming general election. More

OTO Acquires Customer Experience Consultancy, fhios

Feb 22 2010

US digital marketing agency One to One Interactive (OTO) has acquired UK customer experience research consultancy fhios, which it will roll into its neuromarketing research unit OTOinsights. Terms were not disclosed. More

comScore Unveils Predictive Modeling Platform

Feb 22 2010

Online measurement firm comScore has launched a predictive modeling platform, to enable publishers to help advertisers and media planners reach their target audiences. More

Marketing Firm Builds for 'Data-Centric Future'

Feb 19 2010

In the UK, marketing agency GyroHSR has launched a new data practice, to meet clients' needs for greater alignment between data and analytics expertise, and campaign and creative planning. More

Online Video Benchmarking Unveiled

Feb 19 2010

US-based video analytics firm Visible Measures has launched a web-based application for benchmarking online video ad campaigns and content performance. More

Full Year Revenue Up 4.4% at Arbitron

Feb 18 2010

US ratings giant Arbitron has reported a 4.4% rise in full-year 2009 revenue to $385.0m (2008: $368.8m), while net income increased 13.4% to $42.2m (2008: $37.2m). More

Integreon Receives $50m to Fuel Growth

Feb 18 2010

Emerging markets financier Actis has invested $50m in outsourcing specialist Integreon, which the firm will use to support its growth plans, make 'strategic' acquisitions, and expand its delivery centers in the US, UK, India, China, South Africa and the Philippines. More

comScore Rolls Out Hybrid Solution in Asia Pacific

Feb 18 2010

Online measurement firm comScore has rolled out its Media Metrix 360 'panel-centric' solution in the Asia Pacific region. More

Revelation Triples Sales in 2009

Feb 18 2010

US qual tools provider Revelation has reported a 240% year-on-year growth in sales in 2009. The firm says the increase was driven by demand for both its online qual research platform and online field support services. More

Effective Measure Secures $4m Investment

Feb 18 2010

In Australia, digital audience metrics company Effective Measure has secured a $4m investment, earmarked for the rollout of its services. More

Outsell Boosts Subscriber Demographics Offer

Feb 18 2010

In the US, information and publishing industry research specialist Outsell has launched a service that offers clients more visibility into their subscribers' demographics and product engagement levels; and new opportunities to grow subscription revenues. More

Scout Casts Fresh Doubt on Cookie Counts

Feb 17 2010

Systems relying on cookies to track web site audiences overstate unique user numbers by an average of two to four times, according to findings from a new study by US-based Scout Analytics. More

Court Orders SBS to Continue PPM Encoding

Feb 17 2010

The New York Supreme Court has ordered Spanish Broadcasting System (SBS) to continue to encode its signals for Arbitron's PPM (Portable People Meter) service, following a temporary restraining order (TRO) it imposed on SBS last week. More

Quantcast Targeting for MTVN Advertisers

Feb 17 2010

Online entertainment provider MTV Networks (MTVN) has partnered with Internet research company Quantcast to offer advertisers more in-depth targeted audience data across its web properties. More

ORC Opens Online Community Option

Feb 17 2010

Global research firm Opinion Research Corporation (ORC) has teamed up with social media software specialist Mzinga to create online market research communities for customer and employee research. More

New Platform Redefines Ad Engagement

Feb 17 2010

In the US, ad retargeting specialist mediaFORGE has developed a new system for measuring online engagement and subsequent post-engagement conversions. More

Competitor Intelligence Search Tool Launched

Feb 17 2010

In the US, CI Radar has launched a search tool which locates, categorizes, ranks and analyzes competitor documents from the web. More

Scarborough Expands Cell-Phone-Only Sample

Feb 16 2010

In the US, Arbitron/Nielsen joint venture Scarborough Research has integrated cell-phone-only (CPO) households into twenty additional local market studies. More

TNS and Compete Launch Web Evaluation Service

Feb 16 2010

Kantar owned TNS and Compete have launched a web evaluation service, which identifies areas of a brand's web site that are underperforming, and goes on to recommend how the client can enhance the site for optimal performance. More

iMotions Pushes Attention Tool in South America

Feb 16 2010

Global eye tracking software firm iMotions has partnered with Chilean eye tracking services company EyeOnMedia to deliver its Attention Tool solution to clients in Chile, Peru, Ecuador, Argentina and Columbia. More

TagMan Scoops $1.3m to Expand Operations

Feb 16 2010

TagMan – which was launched by web analytics pioneer Paul Cook to counter the problems caused by web site tracking tags – has raised $1.3m in a first round of funding, which it will use to scale the business and grow its client support and product development teams. More

Openwave Rolls Out Mobile Usage Analytics

Feb 16 2010

In the US, mobile software firm Openwave has launched an analytics solution to enable operators to gain detailed network and usage-related insights across a wide range of operator data sources. More

ANA, Nielsen Confident on New Style TV Ad Ratings

Feb 15 2010

In the US, joint tests by The Nielsen Company and the Television Advertising Committee of the ANA (Association of National Advertisers) have paved the way for the provision of individual or 'brand-specific' commercial ratings, the partners claim. More

Deloitte Buys Data Firm Down Under

Feb 15 2010

Australian insight firm Pathfinder Solutions has been acquired by consultants Deloitte for an undisclosed amount, strengthening the latter's fast-growing analysis and data management offering. More

[x+1] Strengthens Digital Platform

Feb 15 2010

Online targeting firm [x+1] has hired Mike Dillon, former Vice President of Brand Activation Marketing at Pepsi Cola North America, as VP of Sales for its digital optimization platform CPG Connect. The company has also promoted Dave Pollet to VP of Sales and announced other senior appointments. More

GPS-based Service Targets MR Market

Feb 15 2010

In Australia, location and wireless technologies specialist GPS Innovations has announced a new offering promising real-time data collection methods for market researchers. More

Broadcaster Ordered to Resume PPM Encoding

Feb 12 2010

Arbitron has secured a Temporary Restraining Order from a US court, immediately requiring Spanish Broadcasting System, Inc. (SBS) to resume encoding its broadcasting signals for the PPM in accordance with the contract between the two firms. More

Funds for Real-Time Web Metrics Firm

Feb 12 2010

Web site engagement metrics specialist Mixpanel has won $500,000 in seed funding from two prominent investors. More

GfK Mobile Tracker for Ireland

Feb 12 2010

GfK Retail and Technology have announced the launch of their Mobile Telecom retail panel in the Republic of Ireland, tracking the country's mobile market sales for the first time. More

comScore Grows, Buys Ad Research Firm

Feb 11 2010

In the US, online measurement firm comScore has announced strong results, and the acquisition of comms research firm the ARSgroup, which specializes in the measurement of advertising persuasion for TV and multi-media campaigns. Terms of the all-cash deal were not disclosed. More

Metrics Marketing Opens Usability Testing Lab

Feb 11 2010

Analytics firm Metrics Marketing has opened a 'one-of-a-kind' 2,100 square-foot research lab in Ohio, providing observers with a variety of hidden camera angles, real-time audiovisual monitoring and camera views on projected and flat-screen displays. More

IMS Health Revenues Up 11% as Sale Approved

Feb 10 2010

US research giant IMS Health has reported a 3% increase in fourth quarter revenues to $599.2m. The firm has also received shareholder approval for its sale to TPG Capital and the CPP Investment Board. More

Official Launch for UKOM Online Media Currency

Feb 10 2010

UKOM - the UK Online Measurement Company - and Nielsen have officially launched the UKOM Audience Planning System (APS), by publishing inaugural data from the online audience measurement system. More

Social Media Focus for New US Provider

Feb 10 2010

In Denver, US, former iModerate director Adam Henderson has opened a new qualitative market research consultancy with a focus on social media metrics. More

Cambiar and Gordon & McCallum Partner

Feb 10 2010

US-based Cambiar and Asia Pacific's Gordon & McCallum - consultancies dedicated to the market research industry - have agreed to develop joint services and partner to provide 'on-the-ground' presence to support clients' geographical expansion plans. More

GMI Opens Satellite Office in Singapore

Feb 10 2010

Software and panels firm GMI has opened a regional office in Singapore, led by Christine Tan as Business Development Manager for South East Asia. More

NeuroFocus & Nielsen Team Up in Australia

Feb 10 2010

Neuromarketing firm NeuroFocus has formed a joint venture partnership with Nielsen to roll out its services in Australia. More

Experian Rolls Out Hitwise in France

Feb 9 2010

Global information giant Experian has rolled out its Hitwise online audience measurement service in France, to report on 75,000 web sites across more than 160 industries. More

Media Intelligence Agency Expands into West Africa

Feb 9 2010

South African-based media information and brand intelligence agency Ornico has entered the Nigerian market through a partnership with Lagos-based investment group AData. More

Bark Takes 10% Stake in Neuromarketing Firm

Feb 9 2010

US advertising and marketing company Bark Group is to acquire a 10% stake in UK-based Mindmetic, a firm that develops neuromarketing research tools. More

Multimedia Measurement Leads Rentrak Growth

Feb 9 2010

US firm Rentrak has reported that revenues for its Advanced Media Information (AMI) division grew 34% to $4.3m in the third quarter of fiscal 2010, mostly thanks to its Essentials suite of multimedia measurement services. More

MarketTools Promotes for Chief Development Post

Feb 9 2010

Customer insight solutions specialist MarketTools has promoted Lynn Christensen to the position of Chief Development Officer, responsible for its software engineering, user experience, performance optimization, quality assurance and customer support teams. More

Vision Critical Hires Panel Specialist

Feb 9 2010

Canadian-based custom panel and technology firm Vision Critical has appointed Rob Berger to its senior management team, as Senior Vice President of US Sales for Springboard America, its online consumer research platform. More

Resonate Debuts Online Ad Targeting Tool

Feb 9 2010

In the US, online ad technology firm Resonate Networks has launched a patent-pending research-based methodology, to link consumer attitudes and purchasing behaviour and help target ads accordingly. More

Media Researcher Frank N. Magid Dies

Feb 8 2010

In the US, Frank N Magid, the television 'news doctor' whose research helped to shape US broadcasting, has died of Lymphoma at the age of 78. More

Rentrak Adds DISH Data to TV Figures

Feb 8 2010

In the US, multi-screen measurement specialist Rentrak has established an agreement to integrate TV viewing data from satellite firm DISH Network's 14 million subscribers, with its own TV Essentials audience measurement service. More

Digital Signage Research Guidelines Published

Feb 8 2010

In the US, the Digital Signage Group (DSG) has published what it describes as the industry's first code of conduct for the use and deployment of consumer tracking research and technology. More

Nielsen Names New MD for South Asia

Feb 8 2010

In India, Nielsen has promoted Piyush Mathur to the role of Managing Director for its South Asia Business. More

Experian Takes Marketing Portfolio to Korea

Feb 8 2010

Information giant Experian has rolled out its Marketing Services portfolio in Korea, to enable marketers in the country to convert data into customer intelligence, gain an understanding of their customers and develop marketing strategies to optimise return on investment. More

Mobclix to Add Nielsen Data to Mobile Ad Exchange

Feb 8 2010

In the US, mobile advertising exchange Mobclix is to add Nielsen's data to its platform, to help increase the effectiveness of mobile advertising spend and enable mobile application developers to make more money through advertising. More

iModerate Rolls Out New Language Capabilities

Feb 8 2010

In the US, online agency iModerate Research Technologies has rolled out new global language capabilities for its qual-for-quant and focus group solutions. More

comScore Hires Tech Chief from AOL

Feb 5 2010

In the US, online measurement specialist comScore has appointed former AOL ad technology leader Chris Nicotra as Chief Technology Officer, responsible for overseeing software and data application engineering, and the infrastructure technology teams. More

HCI Joins Kantar Health Unit

Feb 5 2010

ACNielsen HCI - a firm researching pharmaceutical promotions which was transferred to WPP in a 2008 regulatory asset swap - has been added to Kantar Health's Marketing Insight practice. More

'Profitable Revenue Growth' for PDM

Feb 5 2010

In London, business information provider Progressive Digital Media (PDM) - which owns research firms The iD Factor and ICD Research - has reported group revenues of £18.3m for the six months to 31 October 2009, and says that over the calendar year 2009, it made a profit. More

Keynote Launches Web Visitor Insight Tool

Feb 5 2010

US-headquartered mobile and online testing specialist Keynote Systems has launched a service reporting web site visitors' feedback alongside their path through the site, linking their attitudes to actual surfing behaviour. More

FieldWorks Hires Data Collection Specialist

Feb 5 2010

In the UK, data collection specialist Ray Lindley has joined FieldWorks as Commercial Development Manager. More

Genpact Acquires Symphony Marketing Solutions

Feb 4 2010

Business processes management specialist Genpact has acquired Symphony Marketing Solutions (SMS), a provider of analytics and data management services with expertise in the retail, pharma and consumer packaged goods (CPG) industries. More

Creston Trading in Line with Expectations

Feb 4 2010

UK-based insight and communications group Creston has announced respectable results: like-for-like revenue for the third quarter is in line with the same period last year and an improvement on the second quarter. More

MFA Rolls Out In-Store Traffic Tools

Feb 4 2010

In the US, Market Fusion Analytics (MFA) has introduced a suite of solutions that quantifies the impact of a variety of factors on in-store traffic. More

New Service Aids Video Ad Measurement

Feb 4 2010

In the US, Knowledge Networks' online ad measurement specialist KN Dimestore has extended its services to support the placement of campaign measurement surveys in online video streams; either as overlays or as part of the pre or post-roll. More

EIAA Sets Up Insight Council

Feb 4 2010

In London, The European Interactive Advertising Association (EIAA) has launched an Insight Council, comprising heads of research and digital commercial specialists from both EIAA member companies and agencies. More

Omnibus Service Taps Online Communities

Feb 4 2010

US provider Digital Research Inc (DRI) has introduced a community platform called Waggle Omnibus, for use in online qualitative research. More

MMA Extends Mobile Usage Studies

Feb 4 2010

In the UK, non-profit trade association the Mobile Marketing Association (MMA) has commissioned online panel specialist Lightspeed Research to conduct monthly research to provide members with reports on mobile usage and behaviour. More

Forty Lose Jobs at Infogroup

Feb 3 2010

Database giant and ORC parent Infogroup has made 40 employees redundant as part of a companywide restructuring plan. More

Debut for Webtrends Mobile Measure

Feb 3 2010

Web analytics firm Webtrends has released a new tool to measure and quantify how customers are engaging with both mobile web sites and mobile applications. More

Lotame Opens Second Office in Boston Area

Feb 3 2010

New York-based social media tracking and targeting firm Lotame has opened a new research and development office in Cambridge, MA, headed by John Thomas in the newly created position of Director of R&D. More

Six Partners Form New European Online Agency

Feb 2 2010

A new online research business has been launched by six agencies, offering online services across 15 European countries with access to more than 1.4 million European panellists. More

MR Bodies Respond to EC Data Concerns

Feb 2 2010

Market research trade associations efamro and ESOMAR have submitted a response to the European Commission (EC) regarding its consultation on the protection of personal data. More

Gelia Buys Media Researcher

Feb 2 2010

In the US, marcoms agency Gelia has acquired full-service research, planning and buying firm NorthEast Media. Financial terms were not disclosed. More

Harris and Rentrak to Measure Mobile DTV

Feb 2 2010

In the US, broadcast industry organization The Open Mobile Video Coalition (OMVC) has partnered with Harris Interactive and multi-screen media research firm Rentrak to study consumer usage habits for mobile digital TV (Mobile DTV). More

E-Tabs to Open in New Zealand

Feb 2 2010

MR software firm E-Tabs is to open a New Zealand office in June, to meet 'increasing industry demands' for report automation and to better serve existing clients in Asia Pacific. More

Partners Offer Neuromarketing in Israel

Feb 2 2010

US neuromarketing research specialist Sands Research Inc (SRI) has partnered with Israeli market research and public opinion polling firm Market Watch, to provide its specialized services to companies in Israel. More

Keynote Reports Steady First Quarter

Feb 2 2010

US-headquartered mobile and online testing specialist Keynote Systems has reported revenue of $20.7m for the first quarter of fiscal year 2010 (2009: $20.6m), and net income of $981k (2009: $886k). More

ToLuna Results 'Ahead of Expectations'

Feb 1 2010

Panel and technology services provider ToLuna has released a trading update for the year ended 31 December 2009. Revenue is expected to exceed £49m, slightly ahead of market expectations, with underlying pre-tax profit of at least £7m. More

Cash Infusion for Data Exchange BlueKai

Feb 1 2010

Auction-based online data exchange BlueKai has closed a $21m C round of financing led by GGV Capital (formerly Granite Global Ventures). The funds will be used to scale operations and, in particular, to grow the network of partners integrating its technology. More

BrainJuicer Hire Fuels Big Ambitions

Feb 1 2010

Fast growing UK-based online agency BrainJuicer has hired Alex Batchelor as Chief Operating Officer. Batchelor held brand and marketing leadership roles at Interbrand, Orange and Royal Mail and is the current Chairman of the Marketing Society. More

Partners Link Web Ads to Phone Calls

Feb 1 2010

Call tracking specialist Mongoose Metrics has announced a partnership with Webtrends, to provide a transparent model for measuring the effect of online campaigns in driving phone calls, and subsequent business results. More

New Service Promises Quality Qual with Physicians

Feb 1 2010

Online physician data collection specialist Medefield has announced the launch of MedeQual, combining its global community of over 450,000 physicians with high quality access for clients, moderators and respondents across the world. More

TV Ads 'Best for Engagement'

Jan 29 2010

In Canada, a study conducted for a television industry client by biometrics specialist Innerscope Research suggests the medium comfortably outperforms others in securing high emotional and cognitive responses to ads. More

NBCU Gears Up Winter Olympics Research

Jan 29 2010

US broadcaster NBC Universal (NBCU) is planning to conduct research into consumer cross-platform behaviour during the 2010 Vancouver Olympic Winter Games. More

TRUSTe Pilot Aims for Ad Targeting Clarity

Jan 29 2010

US consumer privacy organization TRUSTe has developed a service to help web site publishers provide consumers with a clear understanding of their site policies and advertising practice, while enabling them to opt out of targeted ad campaigns. More

Diciamo Tool Seeks Customer Agenda

Jan 29 2010

In the UK, customer feedback technology provider Diciamo has launched a new service, 'Your Impressions', which it says allows customers to address issues that concern them rather than forcing them through rating scales. More

Ipsos Buys OTX

Jan 28 2010

Ipsos has acquired LA-based hi-tech entertainment research specialist OTX (Online Testing Exchange) for an undisclosed sum. More

Gongos Promotes Yazbeck for Communities Role

Jan 28 2010

US consultancy Gongos Research has moved Bob Yazbeck to the new role of Vice President, Community Methodologies, and appointed Sarah Corp to fill his former role as Director, Transportation & Technology. More

Kantar Rebrands TNS Worldpanel

Jan 28 2010

In its second rebrand of the week, Kantar has re-named the TNS Worldpanel network as Kantar Worldpanel. Earlier in the week the group rebranded its media assets. More

Polk and DataLogix Target Auto Buyers

Jan 28 2010

In the US, automotive research specialist R.L. Polk & Co has partnered with online targeting firm DataLogix to enable auto companies and dealers to address online audiences based on their real-world purchasing behavior. More

Partners Seek Data from In-College Ads

Jan 28 2010

US organisation Digital College Network (DCN) has partnered with iPOWOW! - which gathers viewer opinion through online video - to collect real-time data and feedback from advertising signage in colleges. More

Harris Interactive Returns to Profit

Jan 27 2010

After eighteen months of losses, Harris Interactive has posted net income of $1.3m on revenue of $44.6m for the quarter ending December 31. More

LivePerson Buys Analytics Firm NuConomy for $3m

Jan 27 2010

In the US, LivePerson - which offers professional guidance online from qualified advisors in various fields - is reported to be acquiring web analytics firm NuConomy in a deal worth $3m. More

Kantar Firms Link for Social Media Insights

Jan 27 2010

In the US, Millward Brown and its digital unit Dynamic Logic have partnered with Kantar sister-firm Cymfony, to integrate analysis of discussions on social media sites, blogs and message forums into their suite of digital, media and marketing solutions. More

InsightExpress Nabs Nielsen Exec for CRO Role

Jan 27 2010

Digital marketing research firm InsightExpress has appointed former Nielsen executive Marc Ryan to its Executive Committee as Senior Vice President, Chief Research Officer. More

Broadcaster Launches Audience Insight Tools

Jan 27 2010

In the US, broadcasting network VELOCITY has launched a suite of audience insight tools, which it claims will enable its clients to tap directly into the mindset of audiences, while allowing viewers to question experts live on the air. More

Nielsen Rolls Out Facebook Tool in UK

Jan 27 2010

Nielsen is rolling out its Facebook ad measurement tool BrandLift in the UK, to offer clients a better understanding of the impact of online advertising in the overall marketing mix. More

Mobile Internet Measurement Firm Launches

Jan 26 2010

In the US a new mobile measurement firm, Ground Truth, has opened for business. The company will use census-based measures of actual mobile Internet usage from millions of mobile subscribers across the country. More

Kantar Integrates Media Units

Jan 26 2010

WPP-owned insight consultancy Kantar has re-branded the media assets of TNS, KMR Group and BMRB Media as Kantar Media. More

Vision Critical Relocates for Expanded UK Team

Jan 26 2010

Canadian-based custom panel and technology specialist Vision Critical has relocated its London office to accommodate its UK team, which has tripled in size in the last year. More

CIMM to Create Lexicon of STB Measurement Terms

Jan 26 2010

In the US, the newly formed Coalition for Innovative Media Measurement (CIMM) is to establish a common set of terms for analyzing set-top box measurement (STB). More

IBM Buy Further Enhances Analytics Offer

Jan 25 2010

Computer giant and SPSS owner IBM has agreed to acquire National Interest Security Company (NISC), a privately-held company offering advanced analytics and IT solutions to the public sector. More

Bing: Thanks for the (Shorter) Memory

Jan 25 2010

In a move that should please privacy advocates and regulators including the EC, Microsoft has announced changes to its data storage policy for the Bing search engine. Bing will now keep search data including IP addresses for just six months. More

Cell Phones for ORC's CARAVAN

Jan 25 2010

Infogroup company ORC is adding a cell phone sample option to its CARAVAN® Telephone Omnibus, 'designed to reflect the growing importance of cell phone usage nationwide'. More

CMB Launches Data Collection Network

Jan 25 2010

Boston, US-based Chadwick Martin Bailey (CMB) has launched a Global Certified Network of data collection companies which it says extends to over 90 countries worldwide. More

RI Veteran Opens Australian Analytics Firm

Jan 22 2010

In Australia, former Research International director Scott MacLean has founded Nulink Analytics, a consultancy providing both advanced data analysis and consultation on research design and interpretation. More

ForeSee Reports 32% Revenue Growth

Jan 22 2010

In the US, online customer satisfaction metrics firm ForeSee Results has reported a 32% revenue increase in 2009. Over two years, revenues have almost doubled. More

Komli Launches Indian Online Ad Monitor

Jan 22 2010

In India, digital advertising and technology firm Komli Media has launched the beta of what it describes as India's first online advertising monitoring and analysis tool. More

TRAFFIQ and Datran Team Up for Audience Understanding

Jan 22 2010

In New York, Datran Media's Aperture audience measurement tool has been integrated into TRAFFIQ's digital media platform, to help agencies and advertisers better understand target audiences and optimize their online campaigns. More

ADTECH Gains MRC Accreditation

Jan 21 2010

Digital marketing solutions firm ADTECH - whose Helios IQ software enables web publishers to evaluate online ad campaigns - has passed the Media Ratings Council's (MRC) auditing process and been granted accreditation. More

MRA Names Interim CEO

Jan 21 2010

In the US, the Marketing Research Association (MRA) has appointed Chief Operations Officer Kristen Darby as Interim CEO, until it has sourced a permanent replacement for Larry Brownell, who leaves at the end of the month. More

Former Nielsen Chief Joins Arbitron Board

Jan 21 2010

John Dimling, former Chairman, President & CEO of Nielsen Media Research, has joined his second Board of the week, the Arbitron Board of Directors. On Tuesday he was appointed to the Advisory Board of neuroscience agency Innerscope. More

Burke's President & CEO Retires After 28 Years

Jan 20 2010

In the US, Dr Michael Baumgardner, the President & CEO of full service marketing research firm Burke, Inc., is to retire from the firm in October, after more than 28 years of service. He will be replaced by current President Jeff Miller. More

BBC to Begin Marketing Strategy Review

Jan 20 2010

In the UK, the BBC is conducting a 20 week review of its marketing strategy across its TV, radio and digital services, but would not comment on whether job cuts would be made as a result. More

Sway Secures $2m to Grow Shoutlet

Jan 20 2010

In the US, social media tracking firm Sway has secured a $2m Series A funding round, which it will use to hire additional support staff and scale the sales and marketing efforts for its Shoutlet social media platform. More

New Year / New Names for United Sample and DDW

Jan 20 2010

In the US, online panel specialist United Sample has changed its name to uSamp and re-vamped its web site, while global marketing research firm Data Development Worldwide (DDW) has rebranded as Radius Global Market Research. More

Media Monitors Speeds Up PPM Data Turnaround

Jan 20 2010

US broadcast and cable tracking firm Media Monitors has upgraded its partnership with Arbitron, to provide clients with data from the latter's PPM service within a week, compared with the previous arrangement of 21 days. More

Schlesinger Hires Former Lightspeed Exec

Jan 20 2010

US qual and quant data collection firm Schlesinger Associates has appointed Lightspeed's former Vice President of Global Panel Operations, Julian Groeger, as Vice President, Online Communities. More

BrainJuicer Anticipates 26% Revenue Increase

Jan 19 2010

Online market research specialist BrainJuicer is anticipating revenue growth of around 26% to £11.7m (2008: £9.3m) for the year ended 31 December 2009, when it announces its full results on 9 March. More

DIY Survey Tool Offers Panel Access

Jan 19 2010

In the US, self-service survey software developer Ask Your Target Market has launched an online tool which it claims provides small businesses, entrepreneurs, and student researchers with access to customized target market research panels for under $30. More

Globalpark Debuts Remote Survey Monitoring

Jan 19 2010

Panel, community and survey software provider Globalpark has introduced a new feature that allows researchers to activate and monitor survey projects using their mobile phones. More

Former Nielsen & Arbitron Chiefs Join Innerscope Board

Jan 19 2010

In the US, biometric and neuroscience provider Innerscope Research has appointed former Nielsen Media CEO John Dimling and former Arbitron President, Chairman & CEO Stephen Morris to its Board of Advisors. More

Social Media Firm Joins Environics

Jan 18 2010

Social media analysis company Exvisu Canada is joining the Environics group of companies, and will now be known as Nexalogy Environics Inc. More

NZ Partners to Develop Predictive Tools

Jan 18 2010

In New Zealand, credit bureau Veda Advantage and Christchurch-based data and analytics company VortexDNA have announced a partnership to develop new predictive tools targeting clients at home and abroad, including the Middle East and SE Asia. More

Targeting Firm Gets $9m

Jan 18 2010

San Mateo, CA-based real-time personalisation firm Aggregate Knowledge (AK) has raised $9m in a Series C financing round led by OVP Venture Partners. Funds will be used to develop and roll out the firm's next-generation Discovery platform. More

VMS Expands Coverage

Jan 18 2010

Media intelligence firm VMS has announced the broad expansion of its real-time media monitoring services to include Internet, web print, social media and web video. More

EC Privacy Complaint Deadline Passes

Jan 15 2010

The UK government has missed its deadline for a response to the EC over Internet privacy concerns arising from the Phorm / BT ad targeting controversy. More

New US Firm Offers Health Care Analytics

Jan 15 2010

A new US-based pharmaceutical specialist, MedTera, has announced its official launch. The company provides integrated marketing solutions for the healthcare, life sciences and pharma industries, using analytical metrics including ROI models. More

McCallum Layton Debuts Integrated Online Offer

Jan 15 2010

UK MR firm McCallum Layton has launched a new online service that provides a fully integrated research and insight management solution comprised of quant and qual techniques, together with a secure project management portal, The Hub. More

Turkish Broadcaster Pulls Out of Ratings

Jan 14 2010

The Turkish Radio and Television Corporation (TRT) has announced that its stations will no longer be included in audience measurement provided by AGB Nielsen Media Research, which has been carrying out TV audience research in the region since 1989. More

MRS Updates Code of Conduct

Jan 14 2010

In the UK, the Market Research Society (MRS) has published a revised Code of Conduct, to cover non-research activities. They include preventing the use of clients' goods as incentives in research projects. More

Start-Up Dialsmith Buys Perception Analyzer

Jan 14 2010

In the US, full-service market research firm Market Strategies International has sold its audience data collection unit MSInteractive and its Perception Analyzer technology to start-up firm Dialsmith. Terms were not disclosed. More

Senator Pushes for Arbitron Investigation

Jan 14 2010

Senator Robert Menendez (D-NJ) has called for a 'thorough investigation' into Arbitron's Portable People Meter (PPM), following the revelation that the firm's CEO Michael Skarzynski had apparently 'provided false testimony' to a committee of the national legislature last month. More

$22m Investment for Visible Technologies

Jan 14 2010

Social media monitoring and engagement specialist Visible Technologies has secured $22m in Series C funding, which it says will be used to further strengthen its technology platform and expand into international markets. More

B2B Ad Targeting Firm Reports 600% Growth

Jan 13 2010

US B2B audience targeting specialist Bizo has reported a record fourth quarter, with revenue of more than $5m representing a 600% year-over-year growth. More

MFA Opens Latin American Offices

Jan 13 2010

US-based Market Fusion Analytics (MFA) - which develops client growth strategies based on the analysis and modeling of behavioral data - has expanded its Latin American presence with the opening of offices in Mexico City, Buenos Aires and San Paulo. More

comScore Hires AOL Veteran for New Product Role

Jan 13 2010

Online measurement firm comScore has appointed former AOL product specialist Eric Bosco for its new role of Chief Product Officer, to help drive the global development of syndicated products and services. More

Sands Opens in UK, Adds Retail Specialist to Board

Jan 13 2010

US neuromarketing research specialist Sands Research Inc (SRI) has opened its first European office in Surrey, England, and appointed retail specialist Joe Oliver to its Board of Directors. More

Mobile Analyst Flurry Raises Another $7m

Jan 13 2010

In the US, mobile application analytics firm Flurry has closed a $7m third round of financing, which it says it will use to 'aggressively' build out new services that increase app developer revenue, hire new employees and scale its infrastructure. More

Arbitron CEO Resigns after Committee 'Misstatement'

Jan 12 2010

Michael Skarzynski has resigned as President & CEO of ratings giant Arbitron, after allegedly making a 'misstatement' in his testimony before a US congressional committee hearing last month. He is replaced by Board Director William Kerr. More

Cegedim Buys US Health Care Specialist SK&A

Jan 12 2010

Cegedim Dendrite - the division of French pharma and healthcare data supplier Cegedim which provides CRM solutions for the life sciences industry - has acquired US healthcare data and research firm SK&A. Terms were not disclosed. More

Foreman Joins MR Video Streaming Firm

Jan 12 2010

US-based ActiveGroup, which provides video streaming to the market research industry, has hired former Opinium MD Dan Foreman to lead international business development from its London office. More

InfoGroup Subsidiary Opens Research Arm

Jan 12 2010

infoGroup-owned list management firm Direct Media Millard (DMM) has launched a business intelligence consultancy offering research and analytics. More

KN Dimestore Rolls Out Real-Time Ad Research

Jan 12 2010

KN Dimestore - which provides technology that adds consumer surveys to online ads - has enhanced its capabilities to enable publishers, networks and agencies to utilize and react to real-time respondent-level survey results. More

Microsoft and Intel Team Up for Tailored Ads

Jan 11 2010

Intel has partnered with Microsoft to develop a platform for the digital signage industry, containing features that analyze users' physical attributes and then generate tailored ad displays. More

Lithium Technologies Raises $18m

Jan 11 2010

Social networking solutions firm Lithium Technologies has raised $18m in Series C equity funding, which it says it will use to sustain current growth rates. More

In-Store Shopper Behavior Tool Enhanced

Jan 11 2010

In the US, in-store business intelligence provider BVI Networks has made several enhancements to its RetailNEXT analytics platform, to provide data on shopper behavior in the store environment for retailers and product manufacturers. More

Virtual Customer Tracker Upgraded

Jan 11 2010

In New York, real-time consumer behavior specialist First Insight has unveiled the latest version of its Virtual Customer Viewpoint (VCV) solution, which promises to help retailers improve product selections, forecast future sales and assess price points. More

Arbitron's PPM Wins 'Emmy' Award

Jan 8 2010

US ratings giant Arbitron has been awarded an Emmy for 'Broadcast Audience Measurement Technology', for its Portable People Meter (PPM) electronic measurement system. More

JD Power Veteran Takes on Global Auto Role

Jan 8 2010

US-based JD Power and Associates has promoted John Humphrey to the post of Head of Global Automotive Operations, in a move to align operations globally and enhance and extend its industry benchmarks. More

MarketTools Rolls Out DIY Communities Tool

Jan 8 2010

Online research specialist MarketTools has launched a new self-service tool to enable users to create and deploy online communities, through which they can engage in real-time conversations with their current or target customers. More

Social Media Specialist Filtrbox Acquired

Jan 8 2010

In the US, software firm Jive has acquired social media monitoring firm Filtrbox. Financial details about the transaction were not disclosed. More

Web Analytics Specialist Opens on West Coast

Jan 8 2010

In the US, St Louis-based online marketing firm tSunela has opened an office in Portland, Oregon, to offer its range of web analytics, search engine optimization and social media marketing services to clients on the west coast. More

UK Web Analytics Market 'Up 9%' in 2009

Jan 7 2010

The UK web analytics market grew by 9% to £85m in 2009, according to research published in the most recent edition of the Econsultancy Web Analytics Buyer's Guide. More

Behavioral Targeting for Hospitals

Jan 7 2010

In the US, healthcare customer relationship management (CRM) specialist CPM Marketing Group has opened a call center in Madison, Wisconsin, to provide hospitals with behavioral targeted phone communications. More

Airport Security Survey App Launched

Jan 7 2010

In the US, On The Spot Systems - which enables businesses to gather information through the web and mobile devices - has upgraded its SURVEY ON THE SPOT product to enable air travellers to rate airport security screening. More

Quantcast Raises $27.5m for Ad Targeting Roll Out

Jan 6 2010

Internet ratings firm Quantcast has received $27.5m in series C financing, which it plans to use to support the roll out of its 'Quantcast Media Program' online ad targeting platform. More

Reid (No Relation) is New Vision Critical MD

Jan 6 2010

Canadian-based custom panel and technology specialist Vision Critical has appointed former GfK Director Andrew Iain Reid as Managing Director of Corporate Development. More

comScore and Flurry Offer App Measurement

Jan 6 2010

Online measurement firm comScore has partnered with smartphone application analytics specialists Flurry, to offer 'more accurate' information about the ways users interact with their applications and devices. More

Client-side Researchers 'Lead Analytics Adoption'

Jan 6 2010

US client-side market researchers are significantly more likely to use 'Next Generation' analytics techniques than their supplier-side counterparts, according to a report released by non-profit networking organization Next Gen Market Research (NGMR). More

Conversition Launches Social Media Tool

Jan 6 2010

In the US, online market research firm Conversition has launched a social media market research product called evolisten. More

Bigger Target - US Media Firm Expands

Jan 6 2010

In the US, media research, planning and buying firm Target Media has opened an office to service the Baltimore-Washington region, led by ad professional Addy Frantz. More

Gartner Buys Again

Jan 5 2010

IT research and consulting specialist Gartner has announced its second major acquisition in five weeks, buying competitor the Burton Group for around $56m in cash. More

dunnhumby Adds Modelling Expertise

Jan 5 2010

dunnhumby has acquired KSS Retail, which provides price modelling and optimization solutions for retailers worldwide. More

New Decade, New Identity for Infogroup

Jan 5 2010

Database giant Infogroup has announced a rebrand, aimed at providing clients with 'a more unified approach'. MR subsidiary Opinion Research Corporation is among the major brands keeping their identity while strengthening their positioning as an Infogroup company. More

New Social Media Offering from WiseWindow

Jan 5 2010

Web measurement technology firm WiseWindow has announced a new system for mining and analyzing opinions expressed in social media, and isolating mentions of specific companies and products to produce actionable reports. More

MRA Names Officers and Candidates

Jan 5 2010

US professional body MRA (the Marketing Research Association) has announced the nominations for its 2010-2011 Board of Directors, and confirmed Elisa Galloway of Galloway Research Service as President for the year. More

IQ Sells Rosslyn and Viewpoint Field

Jan 4 2010

Struggling UK-based firm IQ Holdings is selling two of its remaining research subsidiaries to PLUS-quoted media and financial services group Rivington Street Holdings (RSH). Rosslyn Research and Viewpoint Field Services should join RSH by the end of this month. More

Logical Move for Thomson Reuters

Jan 4 2010

Business intelligence giant Thomson Reuters has acquired Discovery Logic, Inc, a provider of customizable analytics and decision support solutions for scientific research. Financial terms were not disclosed. More

RelevantView Merges into Sister Company

Jan 4 2010

Web-based market research solutions firm RelevantView is being merged into database technology developer Imperium LLC. Both organisations are based in Connecticut, USA, and both were founded by Marshall Harrison, CEO of the new, combined company. More

IBM Opens Analytics Base in London

Dec 23 2009

IBM has launched a London Analytics Solution Centre, based in its Southbank office, to provide advanced analytics expertise to its UK-based clients. More

IAB Updates Digital Video Guidelines

Dec 23 2009

In the US, the Interactive Advertising Bureau (IAB) has updated its Digital Video Ad Impression Measurement Guidelines, to establish the latest parameters for accurate counting. More

Echometrix Splits into PULSE Data Analytics and FamilySafe

Dec 23 2009

US web analytics firm Echometrix has re-structured by splitting into two separate divisions - PULSE Data Analytics and FamilySafe. More

Smartphone Analytics Firms Merge

Dec 22 2009

In the US, smartphone application analytics specialists Flurry and Pinch Media have merged their operations, which track iPhone and Android use. Terms were not disclosed. More

More Americans Ditch Landlines for Cell Phones

Dec 22 2009

More than one in five American households (22.7%) have dropped landlines in favor of using cell phones, according to results from the most recent National Health Interview Survey (NHIS). More

New Metric Measures 'Lifetime Value' of Users

Dec 22 2009

In the US, social media technology platform gWallet has unveiled a new metric which it claims changes current measurement analytics in social media by enabling publishers to gauge and increase the 'lifetime value' (LTV) of users on their applications. More

Tool Measures Brand Impact in Online Videos

Dec 22 2009

In the US, video ad optimization firm TidalTV has launched a real-time brand impact measurement tool for online advertisers, incorporating surveys from consumer research specialist Knowledge Networks (KN). More

SmarterTools Upgrades Web Analytics Tool

Dec 22 2009

US developer SmarterTools has rolled out the latest edition of its web analytics software SmarterStats, which aims to help businesses enhance their SEO (search engine optimization) strategy and attract new web site visitors. More

TNS Gallup Lithuania Closes, Employees Form New Firm

Dec 21 2009

TNS Gallup shareholders have decided to liquidate the company in Lithuania following 'very poor' financial results. Its former employees have already launched a new market research firm, with a focus on economic, demographic and social changes in Lithuanian society. More

Arbitron Accelerates Cell-Phone-Only Target

Dec 21 2009

Arbitron is to speed up its planned increase in diary market cell-phone-only (CPO) household sample, raising it to an average of 15% of total sample across all its diary markets in the US, including Hawaii and Alaska, by Spring 2010. More

e-Rewards Completes Research Now Buy

Dec 21 2009

US-based e-Rewards has completed its £85.1m acquisition of UK-headquartered online panel specialist Research Now. More

comScore and IRI to Measure CPG Ad Impact

Dec 21 2009

Online measurement firm comScore and retail market intelligence giant IRI (Information Resources, Inc) have launched a new solution to measure the effect of online ad campaigns on sales of consumer packaged goods (CPG). More

Motif to Open in Costa Rica

Dec 21 2009

Motif - a US-based business process outsourcing (BPO) firm that provides research and analytics, customer support and back office processing - is investing $2.5m in a new 500 seat service center in Costa Rica, to open in January. More

Partners 'Look Beyond Clicks'

Dec 21 2009

Digital ad solutions firm Eyeblaster and ad agency Dentsu America have formed a partnership using consumer engagement metrics to show clients where and when display ads and online marketing initiatives are working. More

US MR Confidence Edges Up

Dec 18 2009

The last quarter saw a marginal improvement in US researcher confidence, according to the Marketing Research Association's Research Industry Index (RII). More

Sybase Targets Middle Eastern BI Market

Dec 18 2009

Information services company Sybase has partnered with US-based firm Information Builders to target what it sees as a major opportunity providing business intelligence (BI) in the Middle East. More

Chilean Growth for KPO Firm

Dec 18 2009

KPO provider Evalueserve is expanding its operations in Chile. The company, which first opened in the country in 2006, says the expansion will meet current and anticipated customer demand as part of its global strategy. More

BPM Buy for IBM

Dec 18 2009

Computer and consulting giant IBM has announced plans to buy business process management (BPM) solutions firm Lombardi, as it continues its expansion into the market for business data software. More

VideoEgg Unveils Direct ROI Measure

Dec 18 2009

Rich media ad network VideoEgg has announced an ad measurement service, VideoEgg ROI, using partner comScore's AdEffx platform to give feedback to consumer packaged goods (CPG) companies. More

Noonan Leaves SPSS Following IBM Buy

Dec 17 2009

Jack Noonan, the CEO of MR software firm SPSS, has been replaced by IBM veteran Deepak Advani, following the firm's acquisition. More

Nielsen Adjusts Plan for TV Ratings Change

Dec 17 2009

Nielsen has modified its plan to change the metric on which advertising deals for local TV ads are made, and says it will continue to provide Live TV ratings until the end of March 2010. More

SeeWhy Raises $2m Investment

Dec 17 2009

US web analytics provider SeeWhy has completed a second round of funding, raising an additional $2m which it plans to use to support its growth in web site conversion solutions. The firm is also planning to add additional investors throughout 2010. More

Debut for Cross-Channel Calculator

Dec 17 2009

US customer experience analytics (CEA) firm ClickFox has launched an interactive online tool that calculates and forecasts potential return on investment (ROI) for improving customer experience across various service channels and touch points. More

IBM Debuts Customer Service Analytics Solution

Dec 16 2009

IBM has introduced a subscription-based analytics offer that mines diverse data sources from customer service interactions, to deliver a single view of customer sentiment. More

IAB Appoints Former NORAS Chief

Dec 16 2009

In the UK, digital marketing trade association The Internet Advertising Bureau (IAB) has appointed NORAS founder Tim Elkington as Head of Research, in advance of the January launch of the country's first web measurement currency. More

Social Media Analytics Added to Harris Poll

Dec 16 2009

Harris Interactive has added Clarabridge's text analytics to its flagship Harris Poll, in order to combine opinions posted on social media and other online sites with public opinion measured through its surveys. More

Vision Critical Upgrades Virtual Shopping Offer

Dec 16 2009

Canadian-based custom panel and technology specialist Vision Critical has overhauled its ShelfsetPlus product, to enable clients to field complex virtual shopping exercises in less time, while increasing respondent engagement. More

Ace Metrix Gets Funds for TV Ad Measure Software

Dec 16 2009

US TV ad analytics firm Ace Metrix has completed a $6m B Round of financing, which it plans to use to expand sales and marketing of its online TV ad effectiveness measurement service. The new funding brings the company's total raised to $9m. More

Partners Expand Video Game Ad Tracking

Dec 16 2009

Multi-screen measurement specialist Rentrak Corporation has formed a data integration partnership with Electronic Entertainment Design and Research (EEDAR), a business intelligence and research firm offering insight into the video game industry. More

nurago Names Hummerston as New UK MD

Dec 16 2009

In the UK, research technology provider nurago has appointed former TNS Global Interactive MD Arno Hummerston for the new post of Managing Director, responsible for its international expansion strategy, as well as developing new products and business divisions. More

Public Protection Projects Win MRS Awards

Dec 15 2009

Two projects aimed at protecting the public were among those taking the trophies at the Market Research Society (MRS) Research Awards 2009, held in London last night. More

WPP Firms Partner to Enhance Ad Optimization Tool

Dec 15 2009

Kantar's web analytics firm Compete and WPP's Media Innovation Group (MIG) have linked up to enhance the latter's B3 ad optimization product through the addition of the former's online consumer data. More

Online Video Researcher Expands to US

Dec 15 2009

Australian firm iPOWOW! - which provides tools for gathering opinion through online video - is to expand to the US with the opening of new headquarters in Silicon Valley and the appointment of two new members of its management team. More

MRI Helps Magazines Get into the Mix

Dec 15 2009

GfK subsidiary Mediamark Research & Intelligence (MRI) is beta testing a new syndicated product that uses magazine sales and marketing data to determine the impact of media allocation and promotional tactics on sales. More

Nielsen and Catalina JV for ROI Measurement

Dec 14 2009

Nielsen has formed a joint venture with St. Petersburg, Florida-based consumer-driven print communications firm Catalina Marketing Corporation, addressing the current hot topic of linking marketing exposure with purchasing behaviour. More

CDMS to Refocus on Transactional Data

Dec 14 2009

UK customer insight and database management firm CDMS is rebranding under the name of Transactis, the transactional data provider it bought just under a year ago; and restructuring as it merges with the acquired firm. More

Mediamark Adds Green Attitudes Segmentation

Dec 14 2009

Sustainability specialist Natural Marketing Institute (NMI) and GfK subsidiary Mediamark Research & Intelligence (MRI) have announced the integration of the former's LOHAS consumer segmentation model with the latter's Survey of the American Consumer database. More

Nielsen Sales Sharpen Focus on Research

Dec 11 2009

The Nielsen Company is selling eight publications including Billboard music magazine and The Hollywood Reporter, to a newly formed media investment group, e5 Global Media LLC; and is discontinuing two other titles. More

BskyB Exec is New AURA Chair

Dec 11 2009

Danny Russell, Marketing Strategy Director at BskyB, is the new Chair of UK research client organisation AURA. More

comScore Launches AdEffx

Dec 11 2009

Online measurement firm comScore has launched AdEffx(TM), billed as 'a complete toolkit for measuring ad effectiveness for any campaign objective with unparalleled accuracy'. More

Confirmit's Plum Deal

Dec 10 2009

Online MR software provider Confirmit has struck a deal with automated telephony solutions provider Plum Voice to offer North American customers 'a complete data collection platform'. More

Analytics Buy for Expanding MDC

Dec 9 2009

In the US, marketing and communications network MDC Partners Inc. has agreed to acquire Communifx, a data analytics and database marketing firm focused on engagement marketing and optimization solutions. More

Time Warner Insights Exec Wins CIMM MD Role

Dec 9 2009

Newly formed media body The Coalition for Innovative Media Measurement (CIMM) continues to build its leadership team with the appointment of Jane Clarke, most recently VP of Insights and Innovation at Time Warner Global Media Group, as Managing Director. More

Agreement for Online Data Firms

Dec 9 2009

UK-based user interface analysis specialist Speed-Trap has announced a partnership with customer info company The Database Group. More

MB Partners in China for Digital Ad Tracking

Dec 8 2009

Millward Brown has announced a licensing agreement with Chinese digital measurement developer, Moment Systems, to provide clients with digital advertising measurement. More

Asian Expansion for comScore

Dec 8 2009

Online measurement giant comScore has extended its reach in Asia with the addition of consumer Internet usage monitoring for Indonesia, the Philippines and Vietnam. The first data is due for release in early 2010. More

Research Partnerships to Fuel Ad Group's Growth

Dec 8 2009

European advertising firm Bark Group Inc. has announced two partnerships aimed at enhancing its ad campaigns through research and analysis: with neuromarketing research company Mindmetic and digital campaign analyst Glass box ApS. More

Webtrends Upgrade Gives Real-Time Data

Dec 8 2009

Online audience data specialist Webtrends has released a new version of its flagship Analytics package, offering real-time data and alerts which trigger when key web site metrics reach, or fail to reach, pre-set targets. More

Australian MR Leader Joins Vision Critical

Dec 7 2009

Custom panel firm Vision Critical has announced the hiring of former Colmar Brunton MD and current AMSRS President Peter Harris as its new Managing Director for Australia and New Zealand. More

Radio Partners to Improve Marketing Mix Data

Dec 7 2009

In the US, Arbitron and a consortium of radio industry leaders have agreed to collaborate to improve the analytical methods used by advertisers to evaluate the tangible impact of radio advertising on sales. More

BlueKai Adds to Audience Analysis Offer

Dec 7 2009

Intent-focused online data specialist BlueKai has announced the launch of In-Market Reports, a new analytics service giving insights into the in-market shopping profiles of site audiences. More

Research Now Canadian Segmentation Deal

Dec 7 2009

Research Now has announced a partnership with Environics Analytics (EA), Experian's partner for demographics and segmentation data in Canada, integrating the former's online panel of 400,000 Canadians with the latter's PRIZMC2 segmentation system. More

IAB Debuts Privacy Education Campaign

Dec 4 2009

The US-based Interactive Advertising Bureau (IAB) has launched a campaign, 'Privacy Matters', to educate consumers about online privacy. More

Committee Puts Pressure on Arbitron

Dec 4 2009

In Washington, a committee Chairman has hinted at the possibility of legislation to help resolve arguments over Arbitron's PPM device. Edolphus Towns concluded Wednesday's hearings by giving the firm 30 days to come up with a schedule to address the concerns of critics. More

Cint Moves Sales HQ, Promotes Thornton

Dec 4 2009

Sample marketplace firm Cint is moving its global sales headquarters to the UK, and has promoted UK MD Richard Thornton to the role of Global Sales Director. More

NeuroFocus Hires Innovation Leader

Dec 4 2009

Neuromarketing company NeuroFocus has hired Dr. Stephen Genco in the new role of Chief Innovation Officer. He previously founded and was CEO of San Francisco-based neuromarketing firm Lucid Systems. More

Keynote Adds Japanese Test Facilities

Dec 4 2009

Mobile and online testing specialist Keynote Systems has expanded its test network to include Tokyo, strengthening its offer for mobile content providers in particular. More

Funds for Ownership-based Ad Targeting Firm

Dec 3 2009

Media targeting firm OwnerIQ has raised $5.8 million in growth financing, led by Kepha Partners. Funding will be used to grow the sales operation, to expand the firm's proprietary data solutions and enhance its advanced media-buying platform. More

IRI Launches Digital Media Tools

Dec 3 2009

Retail market intelligence giant IRI (Information Resources, Inc.) has enhanced its Consumer and Shopper Insights platforms with a series of new digital media solutions. Partners including [x+1] and Dynamic Logic have already announced new offers based on the technology. More

Vizu Gets Funds for Expansion

Dec 3 2009

US-based online ad measurement specialist Vizu Corporation has completed a $6.75m round of financing co-led by iNovia Capital and Greycroft Partners. The new funds will be used to enhance the company's technology and build out its sales and client service organizations. More

Webcam Panel Product Launched

Dec 3 2009

QualVu, which provides online video-based research solutions, has announced a new product offering instant and ongoing access to webcam-enabled panels for face-to-face qual insights. More

Mobile Testing Partnership Announced

Dec 2 2009

Outsourced mobile development and testing firm InfoStretch has partnered with Canadian-based crowd-sourced testing and MR firm Mob4Hire to offer enhanced handset and application testing solutions for enterprise mobile developers. More

New Data Product Targets Retail Opportunities

Dec 2 2009

US-based population estimate firm Synergos Technologies Inc. (STI) has launched a new data product, STI: Market Outlook, which measures annual retail sales and expenditures by common retail categories and product lines, helping clients to target unmet consumer demand. More

Itracks Upgrades Online Community Product

Dec 2 2009

Canadian-based online data collection specialist Itracks has upgraded its market research online community (MROC) offering. Populis version 1.5 offers increased member participation, a new reporting utility and an SMS communication module for community managers. More

IMMI Expands Audience Tracking Offer

Dec 1 2009

In the US, consumer behavior and audience exposure data provider Integrated Media Measurement Inc (IMMI) has rolled out a new media measurement platform, which includes an expanded ability to monitor online consumer behavior. More

Google Backs New Ad ROI Panel

Nov 30 2009

GfK NOP Media has rolled out a panel in the UK which combines online and offline media consumption with consumer sales data, to help advertisers and agencies measure the ROI of their media campaigns. More

Difficult Year for Pulse

Nov 30 2009

KPO specialist Pulse Group has reported pre-tax losses of almost £1m for the full year to the end of May, up from just £171,900 the previous year. More

Experian Launches German Mosaic

Nov 30 2009

Information giant Experian has launched a new German version of its consumer classification tool Mosaic, classifying the country's 68 million adult population into ten major lifestyle groups reflecting recent trends in society. More

Maven Debuts 'Thinking Shed' Forum

Nov 30 2009

In the UK, Maven Research is now offering Discovery Research's online research solution 'The Thinking Shed', which it says enables deeper engagement with a target audience, and extends the window of engagement further before and after qualitative / quantitative events. More

e-Rewards Gets Thumbs Up for Research Now Buy

Nov 25 2009

US-based e-Rewards has been given the go-ahead to acquire UK-headquartered online panel specialist Research Now by more than 90% of the latter's shareholders. More

Toluna Self-Survey Tool Rolled Out in US

Nov 20 2009

Online panel firm Toluna has rolled out its self-service tool 'Toluna QuickSurveys' in the US, to enable organizations to create their own surveys which can then be launched live to the firm's online panel of 3.7 million consumer and business professionals. More

Manthan Systems Secures $15M Investment

Nov 19 2009

In India, Bangalore-based Manthan Systems, which develops business intelligence and analytics for the retail and consumer packaged goods industries, has raised $15m in Series B funding. More

Customer Insight Tool Sold to Drinks Co.

Nov 19 2009

UK-based GuestTek International has sold its 360Ý customer insight tool GuestMetrics to the Shot Spirits Corporation in the US for $5m of the drinks company's shares. More

Hoppenstedt Buys RAAD Research

Nov 18 2009

In Germany, business information firm Hoppenstedt has acquired IT market research and analysis specialist RAAD Research. Terms were not disclosed. More

MMA to Offer Mobile Marketing Intelligence

Nov 18 2009

In the US, non-profit trade association The Mobile Marketing Association (MMA) has launched a mobile-enabled research panel, designed to provide brands and agencies with insights into marketers' integrated mobile campaigns, objectives and outcomes. More

Nunwood to Expand in Europe, AsiaPac and US

Nov 18 2009

UK-headquartered global insight consultancy Nunwood has announced plans to open four new offices early next year, starting with New Zealand and Australia and following up with launches in both The Netherlands and California later in the first quarter of 2010. More

Confirmit Opens Platform for Customer Development

Nov 17 2009

Research software provider Confirmit has created a new framework through which clients and partners can quickly create new data collection and reporting applications, which can then be added to the firm's own market research platform. More

GH Korea Joins Harris Interactive Global Partner Network

Nov 16 2009

Market research and consulting firm GH Korea (formerly Global Research Institute) has become the newest member of the Harris Interactive Global Partner Network. More

IDG Debuts Social Media Listening Tool

Nov 16 2009

US technology media, events, and research company International Data Group (IDG) has launched a tool to track social media conversations around topics and brands to measure sentiment and engagement over time. More

Firms Roll Out Pharma Analysis Tool

Nov 16 2009

Pharma specialist J&D Associates and AdSAM Marketing have launched a quantitative message optimization tool, which links emotional modeling with intent to prescribe. More

Empathica Offers Instant Feedback for Retailers

Nov 13 2009

In Canada, Customer Experience Management (CEM) solutions firm Empathica has launched a product that allows customers to provide instant feedback to retailers via text messaging. More

Nielsen Reports 1% Drop in Revenue during 'Steady' Quarter

Nov 12 2009

Nielsen's group revenues for the three months ended September 30, 2009 were down 1% to $1.25bn from the same period last year. CFO Brian West described the quarter as having been 'steady'. More

Alliance for Japan's Advertising and MR Leaders

Nov 6 2009

Japanese ad giant Dentsu Inc. and its largest MR firm INTAGE Inc. have announced a partnership to jointly develop marketing intelligence solutions aimed at speeding up clients' marketing decision-making. More

Former Accenture President Joins Nunwood

Nov 6 2009

UK-based global insight consultancy Nunwood has appointed James Walker, former global President of Accenture Marketing Sciences as Chief Strategy and Development Officer. More

BPO Firms Merge

Nov 6 2009

BPO (business processing outsourcing) firm American Pacesetters has acquired Indian BPO company IQ Resource (IQR), which supports customers in the US and UK. The combined firms will now be known as iPacesetters and be headquartered in Mesa, Arizona. More

First Neuroscience Firm Gets ARF Validation

Nov 6 2009

In the US, Innerscope Research has become the first neuroscience-based biometric company to be validated by the Advertising Research Foundation's (ARF) research review process. More

Triple-Digit Sales Growth for United Sample

Nov 6 2009

Online market research panel firm United Sample has reported a triple-digit increase in sales for the last six months, compared with the same period in 2008. More

BlueKai Launches Quarterly Consumer Intent Index

Nov 6 2009

Online purchasing data firm BlueKai is to issue a quarterly index of consumer intent data across the web, based on activities such as price search by auto make and model, travel destination search by airport or city, or activity on price comparison sites. More

ISG Q3 Revenue Drops 21%

Nov 5 2009

Information Services Group (ISG), which owns outsourcing data and advisory firm TPI, has reported a 21% decline in third quarter revenues to $32.5m from $41.1m in Q3 2008. More

Partners Study Impact of Free Web Knowledge

Nov 4 2009

comScore has partnered with non-profit organization the Wikimedia Foundation to improve understanding of the reach and impact of free knowledge on the web. More

EmSense Third Round Raises $9m

Nov 4 2009

Brainwave measurement technology firm EmSense has raised $9m in Series C funding, which it will use to continue its global expansion in support of its many market research partners, and develop a bio-sensory in-home panel - which it claims will be the first of its kind. More

Lost Contracts will Cost Arbitron $5m in 2009

Nov 4 2009

Ratings giant Arbitron says it will lose around $5m in 2009 as a result of losing contracts with radio broadcasters Cumulus Media and Clear Channel Radio to Nielsen. More

King is New Techneos CEO

Nov 4 2009

In Canada, mobile data collection technology firm Techneos Systems has appointed Dave King as President, Chief Executive Officer and Director, replacing co-founder Mark Cameron who is to remain with the firm in an executive and Board capacity. More

Biz360 Teams Up with Chess Media

Nov 4 2009

Media and market intelligence solutions firm Biz360 has partnered with social business consultancy Chess Media Group, and named Chess' co-founder, social media consultant Jacob Morgan, as an advisor to the company. More

The Modellers Name New President and COO

Nov 4 2009

US market research and advanced analytics firm The Modellers has named former Harris Interactive executive Mark Wirthlin as President and Chief Operating Officer. More

Buyology Shifts Focus to 'Self-Segmentation'

Nov 4 2009

New York-based neuroscience firm Buyology has shifted its approach to help marketers tap into consumer's non-conscious decision making process. More

CIMM Invites Set-Top Box Data Providers

Nov 3 2009

The recently formed Coalition for Innovative Media Measurement (CIMM) will be hosting a meeting with Nielsen, Rentrak, TiVo, TRA and TNS to discuss how the firms can work with the coalition to foster set-top box data research innovation. More

European Firms Launch Research Network

Nov 3 2009

Newly founded LeGo Research, which specialises in customer management, brand and communications, and price and product projects, has partnered with Danish firm MyResearch and Norwegian agency Perceptor to offer clients a broader portfolio and deliver deeper insights. More

EyeWonder Metrics Track Ad Visibility

Nov 3 2009

Digital video technology provider EyeWonder has added a new set of metrics, designed to provide advertisers and publishers with details about how their online ads are viewed in a browser. More

infoGroup Looks at Sale Options

Nov 2 2009

ORC parent and database giant infoGroup has responded to a press report that it is taking bids to sell the company, by stating that it is evaluating its operations and prospects to determine what is in the best interests of all shareholders. More

Synovate Names New Censydiam CEO

Nov 2 2009

In the UK, Synovate's consumer psychology research specialist Synovate Censydiam has promoted Sue Phillips to the role of Chief Executive Officer. More

New CEO for Ad Researcher Ipsos ASI

Nov 2 2009

Ad research specialist Ipsos ASI has promoted Alex Gronberger to the post of Chief Executive Officer, based in its Chicago office. More

Nielsen and DataLogix in Targeting Partnership

Nov 2 2009

Nielsen and online targeting firm DataLogix have partnered to enable advertisers to target consumers based on their lifestyles, purchasing habits and media usage. More

Kadence MD Elected MRS Singapore President

Nov 2 2009

Piers Lee, Managing Director of Kadence International in Singapore, has been elected as the new President of the Market Research Society of Singapore (MRSS). More

'LUV' in the Air for 'Less Worse' WPP

Oct 30 2009

WPP has reported a like-for-like revenue decline of 8.7% for the third quarter - a smaller drop than was seen in the second quarter. Consumer insight revenues stayed depressed although margin was better. The firm also pointed to strong regional differences and predicted a 'LUV' shaped recession. More

comScore Plans 8% Job Cuts Despite Growth

Oct 30 2009

comScore has announced financial results for the third quarter of 2009, with revenue up 4% year-on-year to $31.9m. However, it also plans a 'realignment of resources' which is expected to see its headcount fall by 8%. More

Harris Cuts Losses Despite Revenue Dip

Oct 30 2009

Harris Interactive has announced its financial results for the first quarter of fiscal 2010, with revenue of $38.9m, down $11.3m or 23% on the previous period, but operating loss almost eliminated due to cost-cutting measures. More

comScore Buys into Latin America

Oct 30 2009

Online audience specialist comScore has agreed to acquire Santiago, Chile-based web measurement firm Certifica, expanding its Latin American footprint and positioning it for further growth there. More

Asian-Based Panel Firm Launched

Oct 30 2009

Japanese Internet service company EC Navi has announced the opening of a new subsidiary, Research Panel Asia Inc. (RPA), offering online survey panels in Asia. The first RPA panel, 91wenwen.com, launches in China today. More

Ciao Surveys MD Departs

Oct 30 2009

In Germany, Ciao Surveys Managing Director Alberto Abisso is leaving after five years, following Toluna's acquisition of Ciao's parent company Greenfield Online. More

Out-of-Home Guidelines Gain Momentum

Oct 30 2009

OVAB (the Out-of-home Video Advertising Bureau) says eleven of its member companies have now completed third party audience research studies based on the Audience Metrics Guidelines the organisation published in 2008. More

TRA Names New President and COO

Oct 29 2009

In New York, media market research firm TRA Inc has appointed Bob Meyers as President and Chief Operating Officer, to focus on reinforcing and growing its relationships with broadcast and cable networks. More

Revenue Up 52% at Peanut Labs

Oct 29 2009

Online sample company Peanut Labs has posted third quarter revenue growth of 52.3% from the prior year period. More

Synovate Shuffles AsiaPac Management Team

Oct 29 2009

Synovate has promoted Mike Cassidy to the position of Managing Director of its Australian business, and Brent Stewart to the newly created global role of CEO Strategic Units. More

Q3 Revenue up 10% at iPerceptions

Oct 29 2009

Canadian customer analytics provider iPerceptions has reported that its third quarter revenues increased 10% to $1.2m, helping revenues for the first nine months to climb 14% to $3.6m. However, the firm's losses also rose to $1m for the period. More

[x+1] Adds Audience Segmentation

Oct 29 2009

Behavioral targeting firm [x+1] has introduced an updated version of its Site+1 web site targeting and personalization technology, which features audience segmentation modeling. More

UK Internet Users Unaware of Behavioural Targeting

Oct 28 2009

In the UK, almost three quarters (72%) of Internet users are unaware of the online advertising industry's use of behavioural targeting, a new survey suggests. More

Harris and 'Ideas To Go' Partner for Concept Feedback

Oct 28 2009

Harris Interactive has partnered with innovation consultancy Ideas To Go (ITG) to enable clients to explore, create concepts for, and test new products. More

South African Debut for Online Ad Measure

Oct 28 2009

In South Africa, media strategy agency Acceleration Media has launched an online audience measurement tool, to enable users to forecast reach and frequency for online advertising campaigns. More

Digital Signs Incorporate Audience Measurement

Oct 28 2009

In Singapore, out-of-home signage measurement firm 1-2-1VIEW has launched what it describes as 'the world's first all-in-one platform' that combines digital signage and audience measurement in a single screen solution. More

451 Group Buys Data Center Think Tank

Oct 27 2009

In the US, IT research and analyst firm The 451 Group has acquired The Uptime Institute, a think tank consultancy which has developed a system for comparing data center facilities. Terms were not disclosed. More

CIMM Names Leader, Plans Release of RFPs

Oct 27 2009

The newly formed Coalition for Innovative Media Measurement (CIMM) is about to invite agencies to submit proposals for two media research projects. It has also appointed MTV Networks' Colleen Fahey Rush as Head of its Executive Committee. More

Campaign Assessment System Launched

Oct 27 2009

Media agency Initiative has introduced a measurement, intelligence and analytics process to help clients assess the performance of their media and marketing campaigns at every stage. More

MDC Partners Forms Consumer Insights Group

Oct 27 2009

Marcoms agency MDC Partners has formed a Consumer Insights Group, to develop data and analytics capabilities for use by MDC companies wishing to analyze clients' integrated digital and multi-channel media campaigns. More

Nielsen's Whiting Joins MarkMonitor Board

Oct 27 2009

Brand protection specialist MarkMonitor has appointed Nielsen's Vice Chair Susan Whiting to its Board of Directors. More

ANZ Consultancy Targets Research Providers

Oct 26 2009

Nielsen veterans David McCallum and Alastair Gordon have launched a new consultancy in Sydney, Australia and Wellington, New Zealand, to help agencies maximize their performance and clients optimise their research spend. More

Research Now Opens Office in Madrid

Oct 26 2009

Online panel specialist Research Now has opened its seventh European office in Madrid, to provide a local service for Spanish clients. More

Product Review Site to Build Panel

Oct 26 2009

In the UK, Review Centre, which provides independent product and service reviews, is to create a consumer research panel which will provide marketers and researchers with access to the opinions of its four million monthly users. More

Brierley to Continue as e-Rewards Chairman

Oct 26 2009

Online panel firm e-Rewards has confirmed that its founder and current Chairman and CEO Hal Brierley will continue to serve as Chairman of the Board, after the firm has completed its acquisition of panel provider Research Now. More

Nielsen Hands Further $2.5m to Think Tank

Oct 26 2009

Nielsen is to give its client think tank, the Council For Research Excellence (CRE), an additional $2.5m, bringing its total four-year investment to $10m. More

e-Rewards and Research Now Agree Terms

Oct 23 2009

Less than two days after it was announced that e-Rewards was considering buying online panel specialist Research Now, the firms have agreed on the terms of a cash acquisition, which values Research Now at around £85.1m. More

Broad-Ranging Upgrade for MTdiamTtrie

Oct 23 2009

French media research agency MTdiamTtrie is planning to invest between €25m and €30m over the next three years, to improve existing services and develop new offers for broadcasters. More

Cognicient and 2x4 Partner for Europe, US Roll-Out

Oct 23 2009

UK-based data integration agency Cognicient has partnered with German research software firm 2x4 to roll out their respective product lines in Germany and the US. More

Insight Platform Aims to Aid Product Innovation

Oct 23 2009

In the UK, co-creation consultancy Sense Worldwide and innovation body NESTA have teamed up to launch a platform through which third-party brands can come together to create new products and joint ventures. More

Viralheat Adds Location Data to Social Media Tool

Oct 23 2009

Viralheat - a social media measurement product that crawls social networking and video sites such as YouTube, as well as blogs, web sites and Twitter - has been updated to filter content by location, to help marketers drive regional marketing and monitoring campaigns. More

Web Site Benchmarking Tool Launched

Oct 23 2009

Market research software firm FeedbackMetrics has launched an on-demand survey and benchmarking service to help organizations measure and act on the effectiveness of their web sites. More

IMS Health Revenue Drops 6% in Q3

Oct 22 2009

Pharma market research giant IMS Health has reported a 6% drop in third-quarter revenue to $540.8m, compared with $573.7m a year earlier. The news follows reports earlier in the week that the Board of Directors is considering selling the company. More

Omniture Adds Consulting to Social Media Measurement

Oct 22 2009

US-based web analytics firm Omniture has launched a solution that combines the social media measurement and analytics of its SiteCatalyst platform, with the best practices of its consulting services division. More

Ipsos and Livra Launch Opinion Community

Oct 22 2009

Ipsos and its online panel firm Livra are to launch an online community for users to share and gather opinions. More

FreshMinds Tools to Measure Consumer Chat

Oct 22 2009

In the UK, FreshMinds Research has launched a suite of social media monitoring services, to enable clients to gain insight into how and why online consumer conversations are shaping their brand, both on and offline. More

e-Rewards Looks at Research Now Buy

Oct 21 2009

US-based e-Rewards has made an indicative approach to online panel specialist Research Now, which may lead to an offer for the latter's entire share capital. The price would be not less than £4.30 in cash per share. More

Delay for Australian Outdoor Launch

Oct 21 2009

In Australia, the Outdoor Media Association (OMA) has postponed the launch of its audience measurement system MOVE until next February. Its original plan was to roll out the system this year. More

Globalpark Hires Former Toluna MD

Oct 21 2009

Online panel management supplier Globalpark has appointed Toluna's former MD for Germany, Boris von Heeson as Managing Director for Enterprise Feedback Solutions. More

Partners Add Neuroscience to Purchasing Measures

Oct 21 2009

US consumer specialist MSW Research (previously McCollum Spielman Worldwide) has announced a partnership with biometric communications measurement firm LABoratory & Co. The two will develop a set of tools to gauge the full spectrum of consumer response to advertising. More

Audience Measure Added to In-Store Screens

Oct 21 2009

In Canada, motion-media specialist tava touchpoints has added audience measurement to its in-store digital media screens, which have been lowered to eye-level to improve customer engagement. More

IMS Health 'Considering Sale'

Oct 20 2009

According to reports, pharma market research giant IMS Health is in talks with several private equity firms regarding selling the company. More

REvolution Gets $9m, Hires SPSS Founder as CEO

Oct 20 2009

Norman Nie, the founder of analytics giant SPSS, has been named CEO of statistical computing language specialist REvolution Computing. The firm has also received $9m funding from investment firms Bridge Venture Partners and Intel Capital. More

CIA to Use Visible Technologies Tools

Oct 20 2009

In-Q-Tel, the US Government's investment arm, has commissioned social media monitoring firm Visible Technologies to provide the CIA with tools to monitor the millions of posts and conversations on social media such as blogs, YouTube, FaceBook and Twitter. More

Arbitron Confident Despite Q3 Declines

Oct 20 2009

Ratings giant Arbitron has announced a drop in third quarter income to $13.7m, compared with $17.0m for the third quarter of 2008, which it say is largely due to client losses and costs associated with the commercialization of its Portable People Meter (PPM). More

Firm Fined for Child Data Protection Breach

Oct 20 2009

US clothing firm Iconix is to pay a $250k civil penalty to settle Federal Trade Commission (FTC) charges that it violated child privacy Act COPPA by knowingly collecting, using, or disclosing personal information from children online without first obtaining their parents' permission. More

Webtrends, Teradata Make Online/Offline Link

Oct 20 2009

Site traffic analysis firm Webtrends and enterprise analytics specialist Teradata are collaborating to help marketers measure the link between their customers' online and offline behaviour. More

Maine Minors Law Thrown Out

Oct 19 2009

The legislature in the US state of Maine has voted to repeal the privacy law intended to 'Predatory Marketing Practices Against Minors', following protests from a number of companies and industry bodies including MRA. More

Funds for Live Feedback Firm

Oct 19 2009

London-based customer engagement specialist Fizzback has secured £1.6m in capital, earmarked for expansion into the US and continental Europe. More

Firms Team Up to Enhance Radio Ratings

Oct 19 2009

US-based consultancy dmr has partnered with radio technology specialist Emmis Interactive to offer radio stations audience data analysis based around Arbitron's PPM, to help maximize their ratings and revenue. More

Hall & Partners, Open Mind in Australian JV

Oct 16 2009

Brand and communications research specialist Hall & Partners has teamed up with the Open Mind Group to launch a joint venture in Australia, headed by former Research International (RI) Exec Louise McCann who will be based in Sydney. More

Mickey Mouse Money? $4m for Analytics Firm Sometrics

Oct 16 2009

US-based Sometrics - which combines social analytics with targeted ad serving capabilities - has closed a Series B round of funding led by Walt Disney company Steamboat Ventures, which takes its name from the classic early cartoon. More

Arbitron's New York Deadline Passes

Oct 16 2009

The deadline set by New York Attorney General Andrew Cuomo for Arbitron to gain MRC accreditation for its PPM radio ratings service in the market has passed, with no announcement of success and reports suggesting no accreditation has been gained. More

Online Research Pair Scoop Top AIM Awards

Oct 16 2009

Online data collection featured heavily in this year's London Stock Exchange AIM Awards, with Toluna and Research Now both taking major trophies at last night's award ceremony. More

TNS Wins Turkish TV Audience Contract

Oct 16 2009

In Turkey, TNS has been awarded a four-year contract to provide TV audience measurement, by local industry committee TIAK. The current deal, which expires in 2011, is held by AGB Nielsen Media Research. More

IMS Debuts Biologics Usage Measure

Oct 16 2009

IMS Health has launched a new tool that provides an understanding at both the molecule and product level of market size, performance and changing biologics usage in more than 70 countries. More

MSP to Broaden O&M's Analytics Services

Oct 15 2009

Marketing analytics firm MarketShare Partners (MSP) has teamed up with marcoms agency Ogilvy & Mather (O&M) to broaden the services currently offered by O&M's in-house analytics team. More

Partners Make Open-Ended Commitment

Oct 15 2009

Research software provider Confirmit and text analytics specialist Clarabridge have formed a partnership aimed at refining the value of open-ended customer responses. More

UKOM Gives More Detail on Currency

Oct 15 2009

At a launch event held yesterday, UKOM - the UK online measurement body - unveiled further details about the online audience planning system it is developing in partnership with Nielsen. More

Firms Link for Faster Survey Process

Oct 15 2009

In Sweden, market research technology firm Dapresy has partnered with research software provider Action Dialog Partner, to integrate the latter's survey tool into its own Research Management service. More

TRA Adds TV Campaign Recommendation Tool

Oct 14 2009

In New York, media research company TRA has upgraded its Media TRAnalytics ad matching tool, to include a web-based solution which recommends TV campaigns based on the link between TV program audiences and the products and brands they actually buy. More

iPerceptions Buys Web Analytics Tools

Oct 14 2009

Canadian customer analytics provider iPerceptions has bought a number of web analytics products from industry practitioner StTphane Hamel. Terms were not disclosed. More

comScore Debuts Online Gamer Profiling Tool

Oct 14 2009

Online measurement firm comScore has launched an audience targeting tool for gaming publishers and developers, which provides a measurement of users' attitudes, behaviour and lifestyles. More

There's An App For... Social Media Monitoring

Oct 14 2009

Digital marketing agency iCrossing has released a social media monitoring application for the iPhone, that enables users to search Twitter, Digg and thousands of forums and blogs. More

Research Now Names New AsiaPac MD

Oct 14 2009

In Sydney, Australia, online fieldwork and panel specialist Research Now has announced the appointment of Martin Filz as Managing Director, Asia Pacific from 1 November, replacing Jason Buchanan who is leaving to 'explore a new business venture'. More

Angus Reid and Vision Critical to Merge

Oct 13 2009

In Canada, custom panel and technology specialist Vision Critical is to merge with sister firm, public opinion and MR agency Angus Reid Strategies, DRNO has learned. The combined firm will be known as Vision Critical and Angus Reid Strategies will operate as its public opinion practice. More

Arbitron Spreads PPM Net as MRC Deadline Looms

Oct 13 2009

Ratings giant Arbitron has commercialized its Portable People Meter (PPM) radio ratings service in five new local markets, as the deadline approaches for the firm to obtain Media Rating Council (MRC) accreditation for its service in New York. More

Finn Raben is New ESOMAR Director General

Oct 13 2009

In Amsterdam, global MR organisation ESOMAR has appointed market research veteran Finn Raben as its new Director General. More

UKOM Appoints RAB Founder as Chairman

Oct 13 2009

UKOM - the UK online measurement body - has appointed Douglas McArthur, founder and former CEO of the Radio Advertising Bureau (RAB), as its new Chairman, as it prepares for the January 2010 launch of the country's first web measurement currency. More

Kampyle Extends Web Analytics Reach to Japan

Oct 13 2009

Israeli online analytics firm Kampyle has partnered with Yokohama-based Infinet, to offer its clients local sales and support services in Japan. It has also launched a Japanese language web site. More

Cint Rolls Out Panel Exchange in Australia

Oct 13 2009

Data collection agency Field Force has become the first firm in Australia to join the 'Panel Exchange' sample marketplace operated by Swedish software firm Cint. More

Bazaarvoice Doubles HQ Office Space

Oct 13 2009

US word of mouth (WOM) specialist Bazaarvoice has expanded its corporate headquarters to accommodate its current operations and meet its future growth plans. More

EVP Behbehani Leaves Arbitron

Oct 12 2009

In the US, Arbitron has confirmed that EVP Taher Behbehani, one of three top men brought in as part of a major restructure announced earlier in the year, has left the company. More

UK Merger Today for TNS and RI

Oct 12 2009

Today sees the official merger of TNS' UK Custom Division and Research International UK to become TNS Research International UK; and the merger of TNS Custom's UK Social sector with BMRB's social research team to become TNS-BMRB. More

UK Marketing Spend Down Again, but Prospects Better

Oct 12 2009

UK marketing spend fell for the eighth quarter running in Q3, but the fall is still slowing and marketers are more optimistic, according to the latest quarterly IPA/BDO Bellwether survey, which is published today. More

YouGov Weathers Difficult Year

Oct 12 2009

YouGov has reported results for the year ended 31st July, with turnover up 10% to £44.3m, but down after allowing for currency effects. Normalised operating profit fell from £8.7m to £3.1m but markets reacted favourably to the figures. More

Polish Novaction Launch for Ipsos

Oct 12 2009

Ipsos Marketing in Poland has launched sales potential estimation tool 'NOVACTION NextGen' - billed as the first of its kind in the country. More

Nielsen Justifies Panel-Based Approach for UKOM

Oct 9 2009

Nielsen Online has underlined its commitment to the panel-based methodology it will use for the UK's first web measurement currency, following competitor comScore's proposal of a 'person-centric' approach using a hybrid technique employing cookie deletion. More

TNS Launches 'Early Warning' Ad Measure

Oct 9 2009

In the UK, TNS has launched a tool that claims to provide clients with an 'early warning' of rival ad campaigns, and which it says 'bridges the gap' between ad pre-testing and tracking. More

comScore Debuts Mobile Device Depth Tool

Oct 9 2009

Online measurement firm comScore has unveiled a tool which combines reported mobile behavior measurement with mobile device ownership information, to provide marketers with attitudinal, lifestyle and product usage information data. More

New IAB Site Explains Behavioural Ad Options

Oct 9 2009

In the UK, the Internet Advertising Bureau (IAB) has launched a web site to provide consumers with information about online behavioural advertising, including details of how to opt out. More

Linkdex Secures $1m Funding for Search Linking

Oct 9 2009

A new search intelligence firm has been launched with $1m in Series A funding provided by investor Amadeus and Angels Seed Fund (AASF). London and San Francisco-based Linkdex aims to provide a view of how web sites connect with each other. More

New Analysis Option for Entertainment Chatter

Oct 9 2009

Social media measurement firm Fizziolo.gy has developed a system to measure and track real-time online conversations about the entertainment industry. More

MetrixLab Hires Leader for Innovation Unit

Oct 8 2009

In The Netherlands, online market research agency MetrixLab has appointed former Research International VP Alexander Kleijngeld to spearhead the international expansion of its NPD & Innovation unit. More

Ad Network Launches Campaign Assessment Tools

Oct 8 2009

Online ad network Traffic Marketplace has launched a suite of campaign reporting products that quantify and qualify the impact of advertiser campaigns on the online and offline behaviour of consumers. More

Q Interactive Acquires Consumer Specialist Vente

Oct 7 2009

Predictive behavioral ad network Q Interactive has acquired permission-based marketing firm Vente, which specializes in consumer surveys. Terms were not disclosed. More

comScore Tables Person-Centric Web Site Measure

Oct 7 2009

In the UK, online measurement firm comScore has submitted a proposal to the electronic arm of the Audit Bureau of Circulation (ABCe), to develop a new 'person-centric' gauge for web site traffic measurement. More

Firms Partner to Deliver Crowdsourcing in Europe

Oct 7 2009

Netherlands-based community insight agency CreativeCrowds has announced a partnership with Canadian crowdsourcing technology firm Cambrian House. Using the latter's flagship Chaordix product, the partners will design and deliver crowdsourcing platforms to organizations in Europe. More

Ipsos ASI Unveils Multi-Media Ad Testing Tool

Oct 7 2009

Advertising research specialist Ipsos ASI has launched a tool which measures and tests communications across all forms of advertising platforms, including emerging digital media. More

Real-Time Employee Benchmarking 'First'

Oct 7 2009

In the US, research technology firm eePulse has introduced an employee engagement benchmarking survey, which it says it the first to provide real-time research on what drives a firm's or individual's performance. More

Panel Intelligence Expands Oncology Sample

Oct 7 2009

US healthcare specialist Panel Intelligence has expanded its access to patients, to provide cancer therapeutics companies with direct access to the end users of their products. More

Launched Today: MR Trends, Technologies and Techniques

Oct 6 2009

The biggest new MrWeb section in nine years opens today with launch articles from five research luminaries. 'MRT' is an online home for custom panel builders, mobile researchers, data miners, neuromarketers and many others at the leading edge of what we broadly define as 'MR'. More

KN Buys Display Ad Survey Firm Dimestore

Oct 6 2009

US-based consumer specialist Knowledge Networks (KN) has acquired Dimestore Media (DSM), a firm which has developed technology which adds consumer surveys directly into online ads. More

Adobe Gets Green Light to Buy Omniture

Oct 6 2009

In the US, regulators have given graphic design software giant Adobe the go ahead to proceed with its acquisition of web analytics firm Omniture for around $1.8 billion, or $21.50 per share. The offer deadline for shareholders is October 22. More

Lightspeed Names Panel Expert as New COO

Oct 6 2009

Former Ipsos operations head Efrain Ribeiro has joined online panel specialist Lightspeed Research as Chief Operating Officer, based in the US and responsible for global online operations. More

Innerscope Hires Arbitron Veteran

Oct 6 2009

In the US, biometric and neuroscience agency Innerscope Research has appointed former Arbitron senior exec Linda Dupree as Executive Vice President of Sales and Marketing. More

Visible Measures Gets Investment Boost

Oct 6 2009

US-based video analytics firm Visible Measures has secured an undisclosed amount in Series C financing from DAG Ventures, which invests in Internet video and media technology companies. The firm has also appointed Tom Brennan as Chief Financial Officer. More

CBS Exec Joins MSP Board of Advisors

Oct 6 2009

LA-based marketing sciences firm MarketShare Partners (MSP) has appointed CBS's Chief Research Officer David Poltrack to its Board of Advisors. More

Norman to Lead Optimisa MR Firms

Oct 5 2009

Marketing services group Optimisa has appointed former Synovate UK boss Michelle Norman as CEO of its market research businesses, which include Quaestor, Andrew Irving Associates and Buckingham Research. More

...as Wiseman Joins Verve

Oct 5 2009

Andrew Wiseman is leaving UK-based group Optimisa Research to join customer panel specialist Verve, and will establish a Leeds office for the company. More

IBM Completes SPSS Buy

Oct 5 2009

IBM has completed its $1.2bn acquisition of MR software and predictive analytics giant SPSS. The completion was announced on Friday after SPSS shareholders gave their approval. More

Global MR Operations Business Formed

Oct 5 2009

Three agencies, Acrobat Research, Cimigo and EuroInterview are combining to create a new global operations business called Cido Research. More

Firms Invest in Sri Lankan KPO Resource

Oct 5 2009

Mumbai, India-based KPO (Knowledge Process Outsourcing) firm Adventity, Inc. and Canadian firm Revanalytics are joining forces to set up a new Sri Lankan-based company, whose services will include market research and BPO solutions. More

IBM Opens NYC Analytics Center

Oct 2 2009

IBM has opened its first US-based Business Analytics Solution Center in New York, to provide clients with mathematical, modeling and optimization services. More

Rentrak Names New COO / CFO

Oct 2 2009

In the US, multi-screen measurement firm Rentrak Corporation has hired David Chemerow for its newly created post of Chief Operating Officer and Chief Financial Officer. More

Wharton to Help ESPN with Cross-Media Analysis

Oct 2 2009

In the US, sports entertainment firm ESPN has teamed with the Wharton School of the University of Pennsylvania, to examine media challenges such as cross-media measurement and analysis. More

iMotions Adds Eye Tracking Features

Oct 2 2009

Danish firm iMotions has released a new eye tracking software platform with 'Reading Metrics' to uncover whether consumers really read or are able to read communications, and 'Study Sharing' which enables users to run studies in multiple locations simultaneously. More

SampleWorx Launches Online Marketplace

Oct 2 2009

In Australia, SampleWorx has launched an online sample marketplace where potential buyers can log on and post details about their projects, and suppliers can place bids to win these contracts. More

Music Analytics Firm Raises Funds for Growth

Oct 2 2009

US online music analytics and insights firm Next Big Sound (NBS) has raised an undisclosed round of funding from venture capital firm Foundry Group, which it will use to recruit developers and system administrators tasked with expanding its technology. More

GfK Launches JV in Japan and Buys in Peru

Oct 1 2009

GfK has expanded its custom research network with the launch of a joint venture in Japan and the acquisition of a majority stake of Conecta Asociados S.A.C. in Peru. More

Asda Panellists to Help Define Product Strategy

Oct 1 2009

UK retail giant Asda plans to 'empower' consumers by enabling them to get involved in every aspect of the business - from product development to the look and feel of packaging. More

Arbitron Debuts Cross-Media Measurement Group

Oct 1 2009

In the US, ratings giant Arbitron has formed a 'cross-media' measurement group, which will use its Portable People Meter (PPM) technology and third-party partnerships to establish a new audience measurement service across TV, radio, Internet, mobile and place-based media. More

Research Now Adds Mosaic Option

Oct 1 2009

Online specialist Research Now is to offer Experian's consumer segmentation tool Mosaic, across its panels globally. More

Macromill Swaps Shares in Research Firms

Oct 1 2009

In Tokyo, online research firm Macromill has sold most of its shares in Asian sample specialist AIP Corporation, and instead bought Brand Data Bank (BDB), which provides marketing database services. The deal is valued at nearly 147m yen ($1.6m). More

Brandtology to Provide Buzz Feedback in Korea

Oct 1 2009

In Korea, marketing agency DigitalOcean has partnered with online intelligence firm Brandtology to provide clients with 'buzz feedback' from their online campaigns. More

Out-of-Home Ratings Standards for Canada

Sep 30 2009

The Canadian Out-Of-Home Digital Association/Association Canadienne de l'Affichage NumTrique (CODACAN) has unveiled standards for measuring viewing audiences in digital out-of-home (DOOH) settings. More

Firm Accused of Breaking Child Data Law

Sep 30 2009

US analytics firm EchoMetrix has been accused of violating a federal law that restricts the gathering of data about children under the age of 13. More

Neuromarketing Used to Measure Horror Film Fear

Sep 30 2009

In the US, MindSign Neuromarketing - which measures consumer brain responses to ads - has been tasked by film producer Peter Katz with determining the degree of fear caused by certain scenes in his latest horror movie, 'Pop Skull'. More

Omniture Tracks 'First-Ever' Facebook Transaction

Sep 30 2009

US-based web analytics firm Omniture has measured what it says is the first retail transaction ever to take place in Facebook, on behalf of a florist and gift retailer advertising on the social networking site. More

Survey Fraud Solution May Breach Privacy Law

Sep 29 2009

The practice of 'digital fingerprinting' may breach Canadian privacy laws - and by extension those of many European and Asian countries - according to a statement today by Canada's Marketing Research and Intelligence Association. More

Nielsen Confirmed for UK's Online Currency

Sep 29 2009

UKOM, the UK online measurement body, has appointed Nielsen as its official partner to create the country's first currency for planning advertising campaigns on the Internet. More

Global Giants Drive Latest ARF Quality Move

Sep 29 2009

In the US, the Advertising Research Foundation (ARF) is piloting a program to develop industry-standard methodologies for online audience research and measurement. The Quality Enhancement Process will be tested later this year by firms including P&G, Coca-Cola, Kraft, Microsoft and General Motors. More

Added Value Debuts Tools for Actionable Research

Sep 29 2009

WPP agency Added Value is launching three new initiatives to help clients address strategic marketing questions facing their business and brands. The first, AV-id(TM), uses the principles of social networking to help clients develop and refine conceptual marketing ideas in real time. More

YouTube Integrates Tools

Sep 29 2009

Google-owned YouTube is boosting its content management offering for copyright owners and media companies by integrating data from its Content ID and YouTube Insight services. More

SSI Opens in Mexico

Sep 29 2009

Survey Sampling International (SSI) has announced the opening of an office in Mexico City, servicing clients conducting online and telephone research throughoutout Latin America. More

Tool Combines Social Media Data, Internal Feedback

Sep 29 2009

Text mining software firm Clarabridge has launched Social Media Analysis (SMA), an analytic tool allowing clients to enhance their customer analysis by integrating social media content into their existing internal enterprise feedback. More

SPSS Settles Trademark Case

Sep 28 2009

MR software giant SPSS has announced that it has settled its trademark case with company founder Norman Nie over use of its name. The company is due to put its $1.2 billion acquisition by IBM to shareholders' vote this Friday, while the litigation was due to come to trial the following Monday. More

FCC to Organise PPM Round Table

Sep 28 2009

The new Chairman of US standards body the FCC has told an audience of minority broadcasters that the Commission aims to bring together the sides in the dispute over Arbitron's PPM. He also acknowledged that his organisation's authority regarding the PPM is 'limited'. More

TNS Magasin Studies Non-Purchase Decisions

Sep 28 2009

TNS Magasin has launched a service focusing on understanding shoppers who don't buy the products in front of them, identifying and analysing attrition amongst shoppers at every stage of the process. More

Mobile Survey Product Launched

Sep 28 2009

UK-based custom panels firm EasyInsites has formally launched its EasyMobile product, allowing it to conduct rapid polling via mobile phones. The new system uses the OnePoint survey platform. More

Synovate Hires to Extend Retail Service

Sep 28 2009

Synovate has expanded its Retail Performance shopper counting and analytics business across Europe, the Americas and Asia; and appointed a 'Business Development champion' for each of these three regions. More

Meteor Updates Social Media Tracker

Sep 28 2009

Meteor Solutions has upgraded its flagship software product, Meteor Tracker, adding sophisticated analytics and reporting capabilities to enable marketers to measure the impact of what it calls 'earned media' - unpaid content including word-of-mouth and social media posts. More

United Sample Expands with Six Hires

Sep 25 2009

In the US, online sample specialist United Sample has expanded its executive, new business development and sales teams with six new appointments. More

GfK Romania Expands with New Call Centre

Sep 24 2009

GfK Romania is opening a CATI call centre in Iasi, which CEO Andi Dumitrescu says will allow the firm to contain costs and improve services. More

PPM Debate Turns to Auditor's Comments

Sep 23 2009

In the US, Edolphus Towns' investigation into Arbitron's PPM claims Media Ratings Council (MRC) documents flag up 'persistent problems' with the technology. Arbitron says his Committee has reached 'erroneous conclusions' which it looks forward to clarifying. More

Mzinga Raises $10m to Fund Analytics Push

Sep 23 2009

In the US, social software developer Mzinga has raised $10m in venture capital this month, part of which is earmarked to fund a suite of social media marketing and analytics tools. More

BrainJuicer Reports 22% Revenue Growth

Sep 23 2009

UK-based online research specialist BrainJuicer has confirmed 22% revenue growth to £4.85m (H1 2008: £3.97m) for the six months ended 30 June 2009. More

IAB Unveils In-Game Ad Guidelines

Sep 23 2009

In the US, the Interactive Advertising Bureau (IAB) has released the final version of its In-Game Advertising Measurement Guidelines, to help game publishers measure the ads that appear in PC or console-based games. More

Arbitron Tool Offers Access to Performance Metrics

Sep 23 2009

In the US, ratings giant Arbitron has developed a tool promising radio stations 'easier access' to performance metrics across multi-station portfolios. More

Healthcare Firm Debuts Blogs for Patients and Carers

Sep 23 2009

In the UK, healthcare and medical market fieldwork agency Healthcare Landscape has launched a series of research blogs where patients and carers can discuss a variety of medical issues on an anonymous basis. More

USA TODAY Opens Research and Marketing Arm

Sep 22 2009

News publisher USA TODAY has launched a research and marketing unit, Buzz Bureau, to help clients find non-traditional ways to engage with their customers and identify new trends and market information. More

Nielsen and Facebook Strike Measurement Deal

Sep 22 2009

Nielsen and Facebook have signed a multi-year partnership to help clients better measure the impact of online advertising and develop and market new products. More

Synovate Hires UK Community Panels Head

Sep 22 2009

In London, Synovate has hired Marc Chester for the newly created role of Community Panels Director. More

MESH Unveils 'Brand Connection' Database

Sep 22 2009

London-based communications research agency MESH Planning has launched an 'experience database', aiming to enable marketers to measure every single consumer interaction with their brands in real-time. More

Lightspeed Names New EMEA CEO

Sep 22 2009

Online panel specialist Lightspeed Research has promoted Andrew Cayton to the post of Chief Executive Officer of its Europe, Middle East and Africa (EMEA) business. More

Omniture and comScore to Offer Unified Measurement

Sep 21 2009

US web analytics firm Omniture and online measurement specialist comScore have partnered to deliver what they describe as a 'unified digital audience measurement system'. More

Phorm Slashes First Half Loss

Sep 21 2009

Behavioural ad targeting company Phorm has reported a $15m pre-tax loss for the first half of the year; down from $25.6m in the same period last year. Separately, Chief Technology Officer Stratis Scleparis has announced he is leaving the firm. More

Harris Knuckles Rapped Over Share Price

Sep 21 2009

In the US, the Nasdaq Stock Market has given Harris Interactive 180 days to increase its share price, as this has now fallen below the $1 per share requirement for the previous 30 consecutive business days. More

Rentrak Appoints Two to Support Expansion

Sep 21 2009

In the US, multi-screen media measurement firm Rentrak has appointed market research industry veterans Steven Walsh and Jeremy Gabor to support the commercialization of its cross-media platform. More

Katugas Launches TweetQuant Service

Sep 21 2009

In the UK, Katugas Research Services has launched a system which categorises posts on Twitter according to their content. More

Firms to Provide Customer Data to Retailers

Sep 21 2009

In the US, marketing agency Mercury has partnered with customer analytics firm CadenceQuest to deliver a self-service platform that provides in-depth information about customer behaviour to marketing and merchandising decision makers. More

Platform Promises More Complex Mobile Surveys

Sep 18 2009

Mobile survey technology provider Techneos Systems has launched SODA, a survey platform which works by downloading applications to mobile phones to run when they are offline, and connects to a wireless network as required to fetch projects and submit data. More

Arbitron Seeks to Define 'Affinity'

Sep 18 2009

Arbitron has announced the formation of a task force of radio and advertising industry leaders to develop an ongoing measure of 'affinity', designed to 'reflect the advertising value of the unique relationship listeners have with their stations'. More

Change at the Top for RS Consulting

Sep 18 2009

MR and consulting group Cello has appointed a new senior management team to lead its subsidiary RS Consulting. Jane Shirley adds the role of Chairwoman of RS to her existing responsibilities as CEO of Cello Research and joint MD of Insight, while RS's Group MD Neil Swann is leaving. More

Lotame's Deal for Dimestore Data

Sep 18 2009

In the US, social media tracking and targeting firm Lotame has announced a partnership with Dimestore Media, allowing the former to collect an unlimited amount of the latter's survey data, access it real time and add it into its own reporting at any stage throughout a campaign. More

Strong Half Year for Toluna

Sep 17 2009

Panel and online research software provider Toluna has reported strong revenue and profit growth and increased market share in all European territories in the first half of 2009. Revenue grew 67% to £13.7m and first-half operating profits were up 21% to £1.6m. More

Merkle Hires for New Media Info Venture

Sep 17 2009

Database marketing agency Merkle has announced the formation of a new business called LogicLab, which will combine elements of database marketing and 'traditional' market research; and has hired Experian Research exec Chris Wilson to lead it. More

Tangent Buys Insight Agency Snowball

Sep 17 2009

UK digital marketing firm Tangent has acquired customer insight agency Snowball for a maximum consideration of £3.25m in cash and shares. More

AMR Founder Fine Moves On

Sep 17 2009

In Sydney, Australia, AMR research founder Brian Fine is to leave his job in November. Fine started the company, now part of marketing content and services firm STW Group, 25 years ago. More

Adobe Snaps Up Omniture

Sep 16 2009

Graphic design and display software giant Adobe Systems Incorporated is to acquire web analytics and online business optimization firm Omniture, Inc. for around $1.8 billion. More

Sale for Online Radio Tracker Ando

Sep 16 2009

Online audience measurement and ad services firm Ando Media has been acquired by Triton Digital, which provides digital applications, services and content for radio broadcasters. Terms were not disclosed. More

Follett Takes Top Job at Authentic Response

Sep 16 2009

Sampling and data collection provider Authentic Response has hired former SSI leader Jim Follett as its Chief Executive Officer, to replace Matt Blumberg as CEO; and has announced the closing of a funding series. More

Behavioural Targeting Buy for Online Ad Firm

Sep 16 2009

LA-based ad solutions firm the Rubicon Project has acquired behavioural targeting specialist Others Online, aiming to expand its ad optimization platform. Terms of the deal were not disclosed. More

ARF Hires Social Media Supremo

Sep 16 2009

In the US, the ARF (Advertising Research Foundation) has appointed Lynne Johnson in the new role of Senior Vice President, Social Media. Overseeing the organisation's social media development and strategy, she will also spearhead the launch of its Social Media Council. More

PPM to Verify Out-of-Home Ad Showings

Sep 16 2009

Arbitron has signed an agreement with BroadSign International, a provider of SaaS solutions for managing digital out-of-home (OOH) video networks, to deliver a proof-of-play advertising audit service using the Portable People Meter (PPM) technology. More

Canadian Panel Established

Sep 16 2009

United Sample and Clear Sky Media have launched a new survey platform for the latter's comparison shopping web site RedFlagDeals.com. More

Investment for Echometrix

Sep 16 2009

In the US, analytics firm Echometrix has signed an agreement with investment group Rock Island Capital, LLC to raise funds for expansion. More

Cello Results 'Better Than Expected'

Sep 15 2009

UK-based marketing services group Cello has announced half-yearly results. Overall group revenues were down 12%, a post-tax loss of £4.2m reflecting the write-down of recent acquisitions, but the Research and Consulting division performed respectably with operating income of £18.2m on turnover of £30m. More

CMOR Warns on Maine Minors Law

Sep 15 2009

In the state of Maine, USA, a new law aimed at protecting minors could impact any research organization that collects, analyzes or stores data on persons under 18 years of age, according to a warning today from industry advocate body CMOR, part of MRA. More

FreshMinds Forms Communities Division

Sep 15 2009

FreshMinds Research has announced the formation of a distinct Research Communities and Panels division, and the arrival of James Turner, formerly Head of Research at BT, to lead it. More

New Acxiom CEO Stresses Insight

Sep 15 2009

Marketing services firm Acxiom Corporation has hired Stephen Whyte as its CEO for Europe. A former CEO of McCann Erickson London, Whyte has underlined his belief that 'The future of marketing lies with analytics-driven insight'. More

DIY Survey Package Launched

Sep 15 2009

A new service billed as 'instant, affordable, targeted market research' is launched this week in beta form. Surveys at AskYourTargetMarket.com start at around thirty dollars. More

Charity Initiative Promises Huge Panel

Sep 14 2009

In the US, professional association the CMO Council has announced the launch of 'Pause for a Cause', a program which aims to direct millions of dollars in funds to good causes in exchange for survey responses. Major charities and corporations are among those backing the initiative. More

Verve Launches Down Under

Sep 14 2009

High profile UK-based start-up Verve is already opening its first overseas offices, in Sydney, Australia - and will launch customer advisory panels and online brand communities in Australia and New Zealand. More

Live-Only Loss Will 'Inflate Figures' Claims GroupM Exec

Sep 14 2009

Nielsen's decision to do away with live-only program ratings is 'a significant step backwards' according to GroupM North America's Chief Investment Officer, Rino Scanzoni. More

Ando Seeks MRC Accreditation for Online Metrics

Sep 14 2009

In the US, online metrics company Ando Media has entered its Webcast Metrics real-time Internet audio measurement service for accreditation by the Media Rating Council (MRC). More

Visible Technologies Adds to Social Media Offer

Sep 14 2009

Social media monitoring and engagement specialist Visible Technologies is extending the application of its truCAST engine and launching truPULSE, a real-time social media intelligence service. More

Nielsen Announces End of Live-Only TV Ratings

Sep 11 2009

Following client consultation, Nielsen is to move to live-program-plus-same-day ratings in its Local People Meter (LPM) and Set Meter markets by early December. More

FTC: Sears Must Destroy Tracking Data

Sep 11 2009

In the US, the Federal Trade Commission has finalised a settlement with retailer Sears Holdings Management Corporation over its use of browser tracking software between April 2007 and January 2008. More

Coalition 'Not About Competing with Nielsen'

Sep 11 2009

In the US, the newly formed Coalition for Innovative Media Measurement (CIMM) has attempted to clarify its goals in a conference call, stressing that rather than creating a competitor for Nielsen Media Research, it wants to fund new research into cross-platform and TV set-top box measurement. More

Nielsen Buys Korean Internet Analysis Firm

Sep 10 2009

Nielsen has acquired KoreanClick, a web measurement company in South Korea, for an undisclosed sum. More

TV Audience Measurement Coalition Confirmed

Sep 10 2009

A group of 14 companies has formally announced the founding of the Council for Innovative Media Measurement (CIMM), a consortium that will create a new TV audience measurement system, designed to challenge Nielsen's control over the marketplace. More

Critical Mass Launches Measurement Group

Sep 10 2009

Digital marketing agency Critical Mass has launched a multi-channel measurement group which will focus on gathering insights to improve marketing and user experience. More

Nielsen Names New MD for Hong Kong

Sep 10 2009

Nielsen has moved Oliver Rust into the position of Managing Director, overseeing its business portfolio in Hong Kong. He replaces Ms Fanny Chan, who has moved to a regional role with the company. More

DIY Web Usability Tool Launched

Sep 10 2009

In Australia, a tool has been developed to enable companies to conduct remote online user testing of their web site, on any kind of digital interface. More

Nielsen Unveils Online Video Viewing Meter

Sep 9 2009

Nielsen Media Research has developed a new meter which will measure online video viewing in the same way the firm's A/P Meter does for television. More

SPSS Q2 Revenues Slide 8%

Sep 9 2009

MR software and predictive analytics giant SPSS has reported second quarter revenues of $69.7m, down 8% from the previous year period. Revenues for the six months ended June 30, 2009, totalled $141.8m, also down 8% from the same period in 2008. More

CRM Specialist Buys Social Network MR Agency

Sep 9 2009

In the US, customer relationship management (CRM) firm RightNow has acquired social network market research agency HiveLive for approximately $6m in cash. More

OpenTV Raises Prospect of Behavioral Ads

Sep 9 2009

Digital TV solutions firm OpenTV Corp is to publish details of the data its platform is able to measure on set-top boxes (STBs), helping operators to gather detailed data on what programs and ads viewers watch and for how long. More

PluggedIN Upgrades Social Media Tool

Sep 9 2009

PluggedIN, which specializes in building online communities for market research and consumer insights, has updated its social networking platform to enable online qual researchers to track what their target audiences are sharing across the social media landscape. More

SKOPOS Debuts Social Media and Site Analysis Tools

Sep 9 2009

European agency SKOPOS has launched Netnography, a social media measurement tool, and a web site analysis solution called Webalyzer. More

Targeting Launch for Video Ad Network

Sep 9 2009

US video ad network BrightRoll has launched an audience analysis and behavioral targeting program, to help brands connect with their consumers by providing insight into their niche audiences. More

Global MR Revenues Flat in 2008

Sep 8 2009

Global market research revenues grew 4.5% to $32bn in 2008, according to the ESOMAR Global Market Research Report. However, the organisation says that this equates to a net increase of only 0.4% after taking into account inflation. More

Firms Link to Develop Aus / NZ Insight Communities

Sep 8 2009

US-based Communispace - which creates online customer insight communities - has partnered with Australian ad hoc market research agency Colmar Brunton to develop private online communities in the Asia Pacific region. More

CARMA Updates Social Media Analysis Tool

Sep 8 2009

US-based CARMA International has updated its Social Media Access analysis tool, to provide new methods for analyzing reader comments and hyperlinks appearing within social media, and help clients understand how blog contents are affecting their image. More

Synovate Adds Trend-Spotting to Community Panels

Sep 8 2009

Synovate has updated its online community panels; integrating qual and quant research with a number of applications to help clients spot trends and obtain feedback about product ideas. More

Effective Measure Opens in UAE

Sep 7 2009

Australian digital audience measurement firm Effective Measure has expanded with the opening of offices in the United Arab Emirates (UAE), and has hired Brendon Ogilvy for the newly created role of Regional Director for MENA (Middle East North Africa). More

GfK Rolls Out Brand Emotion Tool

Sep 7 2009

GfK has launched EMO Sensor, a system which measures the emotions that consumers experience when coming into contact with a brand, for example when viewing a TV commercial. More

Beath Joins ESRC

Sep 7 2009

Professor John Beath has been appointed to the Economic and Social Research Council (ESRC), the UK's largest organisation for funding research on economic and social issues. He takes up the post for a period of three years. More

UberVu Launches Social Comment Aggregation Tool

Sep 7 2009

UberVu - which tracks comments across sites like Twitter and Facebook - has launched the public beta test of its new service, which enables users to type in a search keyword and then see how many people are discussing it and where the conversations are happening. More

Biz360 Scales Social Media Monitoring Tool

Sep 4 2009

Media and market intelligence solutions firm Biz360 has expanded its Community Insights social media monitoring system to make it suitable for small and middle market companies. More

Dapresy Hires Brogren for Survey Tool Push

Sep 4 2009

In Sweden, market research technology firm Dapresy has appointed former GfK NOP executive Anders Brogren as a Senior Advisor, to support the development and promotion of its Survey Manager Software-as-a-Service tool. More

Hitwise to Report on Brazilian Internet Use

Sep 3 2009

Online audience measurement firm Hitwise has launched a new service to report on the surfing behaviour of 90,000 Brazilian Internet users. More

Ugam Expands US Presence

Sep 3 2009

India-based market research outsourcing firm Ugam Research Solutions has increased its US client service and project management capabilities with ten new staff appointments. More

Firms Link for Retail Analytics Solution

Sep 3 2009

Business intelligence (BI) provider QuantiSense has partnered with analytics specialist Netezza to deliver intelligence and analytics applications developed exclusively for the retail industry. More

comScore Chosen for Mobile Industry Initiative

Sep 2 2009

In the UK, the GSMA - the trade association for mobile operators - has selected comScore to be its partner for its Mobile Media Metrics (MMM) audience measurement service, designed to define common metrics and measurements for mobile advertising. More

DMG Updates Predictive Model Standard

Sep 2 2009

The Data Mining Group, a consortium of companies and organizations developing standards for statistical and data mining models, has rolled out Version 4.0 of its Predictive Model Markup Language (PMML). More

Set-Top Box Data Gets Personal

Sep 2 2009

TV technology firm NDS and TNS Media Research have enhanced their joint TV audience measurement offering by adding the ability to identify individual viewers in homes signed up to participate in a measurement panel. More

Three Screen Data Solution Launched

Sep 2 2009

In the US, video and media data technology firm Concurrent has introduced a solution designed to offer a 360-degree view of linear, video-on-demand (VoD) and interactive media consumption across the three screens of TV, mobile and online. More

Arbitron and TNS Launch 'Record' TV/Radio Panel

Sep 1 2009

In Canada, ratings giant Arbitron and TNS Media Research have launched what they describe as the 'world's largest combined panel for TV and radio audience measurement', designed to support industry organisation BBM Canada's own multi-media measurement initiative. More

Brace of Expert Hires for comScore

Sep 1 2009

Online measurement firm comScore has appointed industry veterans Anne Hunter as Vice President of Advertising Effectiveness Products, and Daryl McNutt as Vice President of Marketing Solutions, Media. More

IRI Buys Modeling and Software Firm Hendry

Sep 1 2009

In the US, Information Resources Inc (IRI) is acquiring consulting and software business The Hendry Corporation, from another company within its parent group, with the aim of expanding its Consumer & Shopper insights practice. More

October Date for SPSS / IBM Vote

Sep 1 2009

MR software and predictive analytics giant SPSS will be holding a special meeting of shareholders on 2 October, to provide them with an opportunity to vote on selling the company to IBM. More

US Group Rolls Out Online Copytesting Tool

Sep 1 2009

US marketing research and ad testing consultancy ARSgroup has introduced a copytesting solution to measure and predict consumer reaction to online ads. More

Call Centre Solution Links Speech, Emotion

Sep 1 2009

German communications evaluation firm ASC is launching a call centre quality monitoring solution, integrating speech analysis with emotion detection. More

OFT to Study Behavioural Ad Targeting

Aug 28 2009

In the UK, consumer protection body The Office of Fair Trading (OFT) is to conduct a new study of online advertising, which will also examine the practice of behavioural targeting. More

Synovate Steps up Cost Cutting after H1 Loss

Aug 28 2009

Synovate parent Aegis has reported an 86% drop in first half pre-tax profits to £6.6m despite growing revenues by 4.8%. The research agency itself made an underlying operating loss of £3.2m in the first half, compared with a £7.9m profit a year earlier. More

NDS and TNS Link for Foxtel Audience Analysis

Aug 28 2009

In Australia, TV technology firm NDS and TNS Media Research have partnered to track and analyze audience behaviour across pay-TV operator Foxtel's network, to enable it to introduce advanced advertising products. More

Research Recruitment Firm Bought Out

Aug 28 2009

London-based specialist MR recruiter Soho Search has been bought out by Frankie Wootton-Kelly, formerly an Associate Director of the company, for an undisclosed sum. More

Struq Launches Behavioural Ad Targeting Platform

Aug 28 2009

In the UK, digital media company Struq has launched a technology platform that allows advertisers to customise and deliver ads in real-time, based on users' online behaviour and activities. More

Nielsen Moves Closer to IAB Accreditation

Aug 27 2009

In Australia, Nielsen has released data from its upgraded Internet panel, in a move towards its final accreditation by the Interactive Advertising Bureau (IAB). More

Media Gurus to Drive Rentrak Video Research

Aug 27 2009

In the US, multi-screen media measurement firm Rentrak has appointed Bruce Goerlich as Chief Research Officer and Dr Michael Vinson as Vice President of Statistical Sciences and Analytics. The new positions have been created to push the development of video ad research products. More

SSI Targets Hard-to-Reach Panelists

Aug 27 2009

Survey Sampling International (SSI) has introduced a number of outreach programs that engage and recruit in-demand, hard-to-reach segments of the population, such as African Americans, Hispanics, males and teens. More

HCD Adds Media Mix Modeling

Aug 27 2009

US marketing and comms specialist HCD Research has added media mix modeling to its services for advertisers, with the aim of providing a 'holistic approach' to understanding and analyzing the impact of all advertising efforts and expenditures. More

Nielsen and IRI to Pool Panelists

Aug 26 2009

In the US, Nielsen and retail analytics agency Information Resources Inc (IRI) have formed a new firm which will recruit, maintain and process data from a common set of households to support the Nielsen Homescan and IRI Consumer Network panels. More

Ipsos Posts 3.2% Revenue Decline, Predicts Gloomy 2009

Aug 26 2009

Ipsos has reported a 3.2% decline in first half revenues to €447.8m, compared with the same period in 2008. The firm says it would be unrealistic to hope for the second half of 2009 to be much better. More

WPP Net Profit Halves in H1

Aug 26 2009

UK marcoms giant and Kantar-owner WPP has reported a 47.9% drop in first-half net profit to £108.4m from £208.2m a year earlier, but predicts a brighter performance for the rest of 2009. Like-for-like consumer insight revenue was down 10%. More

TNS Magasin Combines Biosensory Techniques

Aug 26 2009

Shopper behaviour consultancy TNS Magasin has combined EEG (electroencephalography) and eye tracking technologies to capture shoppers' emotional and cognitive responses at what it describes as 'an unprecedented level of detail'. More

Ad Analysis Training Firm Opens

Aug 26 2009

In New York, a former Mediaedge online marketing analyst has launched a company offering to teach media executives the data analysis techniques they need to assess online advertising. More

Irbtrax Measures 'DNA' of Competitor Web Sites

Aug 26 2009

US Internet marketing and market research firm Irbtrax has launched a service designed to measure the 'Digital Highway DNA' of competitor web sites. More

Yahoo! Buys Maktoob Research Owner

Aug 25 2009

In the United Arab Emirates (UAE), Yahoo! has acquired online community Maktoob.com, which owns its own dedicated research practice, Maktoob Research. Terms were not disclosed, although local sources estimate the total purchase price will be around $100m. More

'Disappointing' Half for Chime Research Firms

Aug 25 2009

Revenue in the Research Division of UK marcoms group Chime Communications fell to £4.58m from £7.41m in the prior year period, while operating income dropped 26% to £3m. More

Webtrends Unveils DIY Segmentation Tool

Aug 25 2009

Site traffic analysis firm Webtrends has launched a self-service testing and segmentation tool, which helps marketers identify and publish top-converting web content and perform advanced customer targeting with little or no IT assistance. More

Synovate Hires for Asian Consulting and MMA Units

Aug 25 2009

Synovate has appointed Erik Hellquist as Head of Synovate Business Consulting in Hong Kong and Satoshi Ayukawa as Business Development Manager of its Marketing Management Analytics (MMA) unit in Tokyo. More

New Tool Links Online Ads, Offline Purchases

Aug 25 2009

In the US, digital marketing agency Tribal Fusion has launched a service using advanced analytics to measure the effect of online advertising on offline purchasing decisions. More

WPP-Watchers Cautious; Brits Generally Optimistic

Aug 24 2009

Analysts expect ad giant and Kantar owner WPP to cut its sales forecast again this week. However the firm's debt position and strategic focus are considered solid, while buoyant reports in the UK press suggest business confidence in general has turned the corner. More

UK Indies' Group Grows Amid Recession

Aug 24 2009

UK researchers' association the ICG (Independent Consultants Group) has grown its membership with sixty new members in the last ten months bringing the total to 340, a net gain of 8% allowing for departing members. More

Software Gets a Grip on Handwriting

Aug 24 2009

Australian software developer EB Strada Pty has added to the growing armoury of data collection tools available to researchers. FormReturn 1.0 offers a cross-platform optical mark recognition (OMR) system for simpler analysis of hand-written data such as that on questionnaires. More

Harris Revenue Dive Continues

Aug 21 2009

Harris Interactive has announced its financial results for the fourth quarter and full year fiscal 2009, showing a 23% decline in annual revenue. More

Research Confidence Index Lifts a Fraction

Aug 21 2009

The Research Industry Index (RII) compiled by the US association MRA has shown its first slight upturn in eighteen months. More

Arbitron and Digimarc in Patent Row

Aug 21 2009

US radio ratings giant Arbitron is attempting to invalidate nine patents for technology which identity solutions firm Digimarc has developed to monitor broadcasts. Digimarc claims that technology used for Arbitron's PPM infringed the patents. More

Google Analyses the Future

Aug 21 2009

The latest release of Google Insights for Search looks into the future and predicts what will be searched for, based on a combination of current searches and the way trends have developed in the past. More

Q2 Revenues Rise 56% at iPerceptions

Aug 20 2009

Canadian customer analytics provider iPerceptions has reported a 56% increase in revenue to $1.1m in the second quarter of 2009, and a 16% increase to $2.4m for the first six months of the year. More

ACE Unveils Online Research Definitions

Aug 20 2009

Researchers who joined together to form the Association Collaborative Effort (ACE) last September, have announced their first combined effort - a set of terms and definitions for online research. More

Partners to Deliver Mobile TV 'Industry First'

Aug 20 2009

In the US, multi-screen media measurement agency Rentrak and mobile TV service FLO TV are to launch what they describe as the mobile TV industry's first comprehensive viewership and ad impression reporting. More

Revenues Up 35% at Globalpark

Aug 20 2009

Online feedback and panel management supplier Globalpark has reported a 35% increase in second quarter revenues to €2.5m. More

Time Warner Multi-Mode Contract for Nielsen

Aug 19 2009

Media giant Time Warner has signed a seven year agreement with Nielsen, which will bring together TV, online, mobile measurement services, research on advertising segmentation and targeting, and consumer engagement research, under one contract. More

BDRC Debuts Ad Evaluation Service

Aug 19 2009

London-based market research agency BDRC has launched an ad evaluation service, AdForensics, which enables clients to test up to three creative executions simultaneously with a 200-strong sample of their target audience. More

eSPIN and United Sample Roll Out Teen Network

Aug 19 2009

In the US, online survey sample firm United Sample and teens and young adult network eSPIN have partnered to launch a community where teens can participate in surveys and earn rewards for sharing their thoughts. More

Nielsen Counters Consortium Rumour

Aug 18 2009

In response to last week's news that a consortium has been formed to challenge Nielsen's TV audience measurement 'monopoly', the firm has been in touch with employees to confirm that 'three screen' measurement remains central to its strategy. More

GfK Healthcare Debuts 'Brand Personality' Tool

Aug 18 2009

In the US, GfK Healthcare has launched a suite of healthcare-specific brand positioning and diagnostic tools for measuring the 'cognitive and emotional strengths' of a brand. More

Data Giants Team Up for Visible World

Aug 18 2009

In the US a TV ad solutions firm is to bring together the services of Nielsen, Experian and Acxiom to help clients improve ad effectiveness using their existing data segmentation and optimization models. More

x+1 Secures $2m in Venture Capital

Aug 18 2009

US-based behavioral marketing firm x+1 has secured $2m in a second round of funding, adding to the $16m it raised last year in a deal led by Advanced Technology Ventures. More

In-Touch Gives Q3 Warning

Aug 18 2009

In Canada, In-Touch Survey Systems has reported an 8% increase in Q2 revenue to $1.41m, thanks largely to the strength of its manual data collection business. However, the firm warns of a tough half-year ahead because of cancelled orders. More

Photon Goes Fund-Raising

Aug 17 2009

In Australia, marketing services group Photon - which owns MR firms The Leading Edge and Jigsaw Strategic Research - is attempting to raise AUS$114.6m through a share offering. The money is for debt reduction and to ensure the firm can fund future earn-outs. More

Day of the Deleted - Quantcast Buries 'Undead' Cookies

Aug 17 2009

Internet ratings firm Quantcast has stopped using a system which resurrects traditional browser cookies after users have deleted them. More

Audio Specialists Ando and Spacial Merge

Aug 17 2009

Terrestial audience measurement firm Ando Media has merged with broadcast technology firm Spacial Audio to expand both firms' capabilities with their established customer bases. More

Cognizant Expands Phoenix Presence

Aug 17 2009

IT and BPO (business process outsourcing) firm Cognizant is expanding its Phoenix-based delivery center to include BPO services, and is planning to hire more than 100 members of staff there over the next 12 months. More

Behavioral Ad Platform Rolled Out

Aug 17 2009

Behavioral targeting firm Rocket Fuel has launched an intelligent online ad-serving platform that combines social, behavioral, contextual, search and many other sources to understand consumer interest and intent. More

Consortium to Challenge NielsenTV Ratings

Aug 14 2009

In the US, a group of broadcast and cable networks have joined with media agencies and clients to form a consortium that will create a new TV Audience measurement system, designed to challenge Nielsen's control over the marketplace. More

Nielsen MR Revenues Down 11.7%

Aug 13 2009

Nielsen has reported a 6% dip in revenues to $2.36bn for the six months ended June 30 2009. Revenues for its market research business dropped 11.7% to $1.25bn from $1.42bn in the year earlier period. More

GfK Improves on Poor First Quarter

Aug 13 2009

GfK has reported a decline in sales and operating income during the first half of the year despite an improvement in the second quarter. In organic terms, first half sales were down 8.5%. More

Bazaarvoice Launches Social Media Engagement Tool

Aug 13 2009

US word of mouth (WOM) specialist Bazaarvoice has rolled out a solution that helps companies plug into social networks to help optimize the user experience on eCommerce and brand sites. More

Madhouse Unveils Mobile Ad Tracking Service

Aug 13 2009

In China, mobile ad network Madhouse has introduced a service to enable advertisers to track mobile ads in real-time. More

Launch and Hire for OpenAmplify

Aug 13 2009

Natural language processing technology firm OpenAmplify has launched a tool which analyses large amounts of data to uncover users' real needs, and assess whether their purchasing decisions can be influenced. The firm has also hired sales VP Glen Kushner to work from its NY office. More

Kantar Adds Leaders for Latin America

Aug 12 2009

WPP's insight arm Kantar has appointed Marita Carballo as President for Latam (Latin America) and Fiona Keyte as Global Account Director for client, Procter & Gamble (P&G), in a move designed to strengthen the firm's client relationships and regional capability in Latin and South America. More

Contact Center Research Market Bucks Downturn

Aug 12 2009

The market for contact center feedback and surveys is predicted to grow by 6% in 2009, 5% in 2010, and 8% in 2011, according to a study conducted by market research and consulting services firm DMG Consulting. The estimates are based on performance in 2008 and activity to date in 2009. More

Mediabrands Launches Local Media Specialist

Aug 12 2009

In New York, media management firm Mediabrands has launched Geomentum; a marketing and media insights agency which brings together marketplace intelligence, technology and local targeting capabilities. More

TNS and Rovi Link for Advanced TV Measurement

Aug 12 2009

In the US, TNS Media Research has partnered with digital entertainment technology firm Rovi Corporation to develop advanced TV and set-top-box (STB) measurement solutions. More

Scarborough Debuts Cell-Phone-Only Sample

Aug 12 2009

Arbitron and Nielsen joint venture Scarborough Research will be incorporating cell-phone-only (CPO) users into the sample for its syndicated local market studies, beginning this summer and due for release next spring. More

Snoobi Opens in Switzerland

Aug 12 2009

Finnish web analytics firm Snoobi Oy has opened an operation in Basel, Switzerland to support the German-speaking area of Europe. More

SPSS 'Held Out for $50 a Share'

Aug 11 2009

Prior to agreeing to IBM's $1.2bn acquisition offer, MR software and predictive analytics giant SPSS rejected approaches from two other companies, and two initial offers from IBM itself, according to an SEC filing on Monday. More

Datascension Profit Soars in Q2

Aug 11 2009

Global outsourcing solutions firm Datascension (DSEN) has posted gross profit of $770,877 for the quarter ended June 30, up 178% on the same period in 2008. More

Metrics Firm Buys to Boost Google Capability

Aug 11 2009

Arizona-based web site measurement firm Actual Metrics has bolstered its position as a Google Analytics support expert with the acquisition of part of Burlington, VT-based EpikOne Inc. More

Obama Urged to Join PPM Fight

Aug 11 2009

In the US, a group of representatives of minority broadcasters have written to President Barack Obama asking him to intervene in the ongoing dispute over Arbitron's Portable People Meter (PPM), which they say they believe undercounts the audiences of minority radio stations. More

Minimal Growth for MR's Global Top 25

Aug 10 2009

Revenues for the top 25 global research firms increased 3.9% last year, to $18.9bn, according to the new Honomichl Global Top 25 ranking, to be published in the AMA's 'Marketing News' this month. Allowing for inflation, the figure equates to a tiny real increase of 0.6%. More

DRNO Launches Breaking News Page

Aug 10 2009

Daily Research News has today launched a page for short summaries of breaking news items. Readers interested in items appearing can register their email address to receive a link to the full story if and when it is published at the end of the day in the main DRNO bulletin. More

Verve Hires Former iD Factor Execs

Aug 10 2009

In the UK, panel and online community specialist Verve continues to expand with the appointment of two former iD Factor execs. Amyas Peto joins as UK Operations Director and Paul Ferreira as Technical Design Manager. More

Rapid Growth for Vision Critical

Aug 7 2009

Canadian-based custom panels and communities specialist Vision Critical has announced a 75% increase in first-half gross revenue, versus the same period in 2008. More

Partners to Offer Clean Tech Tracking

Aug 7 2009

London-based business intelligence firm StrategyEye has announced a strategic partnership with specialist MR, events and advisory firm Cleantech Group, LLC, to deliver tracking services to monitor news in the clean technology sector. More

ResponseTek Adds Social Media Monitor

Aug 7 2009

Information provider and CEM software firm ResponseTek Networks Corp has launched an application to monitor brand 'buzz' on Twitter, including scans for positive or negative sentiment. More

MarketSight Upgrades Data Tool

Aug 7 2009

US-based MarketSight LLC has launched the latest Software-as-a-Service (SaaS)-based version of its product for data analysis and reporting. More

More Virtual Incentives for Peanut Labs

Aug 7 2009

Online sample company Peanut Labs has announced a partnership with online games firm Frogster America, by which players of the latter's 'Runes of Magic' game can earn virtual currency by completing surveys. More

SAS Tool to Police Social Networks

Aug 6 2009

In the US, business analytics firm SAS has launched a social media analysis tool which it says will help understand customer sentiment and detect fraud. More

New Insight Solution for Smaller Retailers

Aug 6 2009

Retail analytics firm CustoLogix has launched a service that helps small and midsized retailers understand their business through the use of graphics and analyses. More

Webtrends Maps Company News to Analytics

Aug 6 2009

Traffic analysis firm Webtrends has developed a Software as a service (SaaS) version of its analytics solution. New features include the ability to plot site metrics against other company data. More

comScore Gets IAB Site Vetting Contract

Aug 5 2009

In the UK, online measurement firm comScore has been selected as the sole provider of site content vetting on behalf of the Internet Advertising Sales Houses (IASH) - a council of the IAB (Internet Advertising Bureau) founded to police the activities of sales houses. More

TNS Gets Australian Subscription TV Contract

Aug 5 2009

TNS Media Research has been awarded a ground-breaking three year audience measurement contract to gain new insights into the viewing and behaviour of audiences in subscription TV homes across Australia. More

Beta for Motally's iPhone Analytics Service

Aug 5 2009

US mobile analytics provider Motally has announced the beta launch of its mobile analytics service for iPhone and Blackberry, with support for Android and others to follow shortly. More

HiveLive Unveils Community Concept Testing Tool

Aug 5 2009

In the US, social software provider HiveLive has launched a new community application for online concept testing, as part of its suite of qualitative research tools. More

Synovate MMA Arrives in Asia Pacific

Aug 4 2009

Synovate has rolled out its Marketing Management Analytics (MMA) business across the Asia Pacific region. More

Blyk Shuts UK Operation

Aug 4 2009

In the UK, ad-supported mobile phone network Blyk - which launched a research service for its users in December - is to close at the end of August. More

IMS Health Launches Campaign Assessment Tool

Aug 4 2009

Pharma market research giant IMS Health has launched a web-based tool which it claims provides an alternative to custom primary market research for assessing brand promotional campaigns. More

SeeWhy Unveils 'Re-Targeting' Product

Aug 4 2009

US web analytics provider SeeWhy has launched a service to enable real-time re-targeting of people who abandon sites. More

SPSS Board Faces Shareholder Investigation

Aug 3 2009

An investigation is being conducted by SPSS shareholders who believe that the firm's recent acquisition by IBM 'appears to be unfair'. More

Microsoft and comScore in Online Ad Partnership

Aug 3 2009

Microsoft and comScore are collaborating to build a hybrid audience measurement tool, which will allow advertisers to determine and predict how consumers will respond to their digital ads. More

Online Brand Measure Launched

Aug 3 2009

In the US, word-of-mouth (WoM) marketing agency Z=calo Group has launched a tool to help marketers understand and measure where and how brands are discussed and recommended across all social media channels. More

Growth and Senior Hire for comScore

Jul 31 2009

Online measurement firm comScore has announced financial results for the second quarter of 2009, with revenue, GAAP income before taxes and EBITDA all higher than forecast, at $31.4m, $2.6m and $7.0m respectively. More

WebTrends Buys Site Testing and Optimisation Firm

Jul 31 2009

Site analytics provider WebTrends has agreed to acquire Widemile, which offers multivariate testing and site optimization technologies and services. Terms were not disclosed. More

Audience Tool Promises Ads On Target

Jul 31 2009

Display optimization solutions provider Aggregate Knowledge has released the Audience Discovery™ Engine, a package which promises to find, validate and provide insights into audiences, and so optimize ad impressions. More

'MicroHoo' Deal 'Could Help Ad Industry'

Jul 30 2009

Ad industry execs including Sir Martin Sorrell have welcomed yesterday's news of a deal between Microsoft and Yahoo! to work together on search and advertising. More

Another Week, Another PPM Investigation?

Jul 29 2009

In the US, Arbitron has responded to the news that the Government Accountability Office (GAO) is being asked to join the rush to investigate the impact of the PPM, by reiterating that it 'welcomes every opportunity to discuss the PPM technology, service and our sampling methodology.' More

Vovici and Omega Team Up

Jul 29 2009

Customer loyalty specialists Omega Management Group and Vovici have announced a partnership for marketing and the integration of their EFM and CEM solutions. More

IBM to Buy SPSS

Jul 28 2009

Computer giant IBM is to acquire SPSS for around $1.2 billion. The deal should close later this year, subject to shareholder approval, regulatory clearances and other conditions. More

IRI Makes Senior Hires for Innovation Unit

Jul 28 2009

Retail analytics giant Information Resources, Inc. (IRI) has hired Krishnakumar (KK) S. Davey, Ph.D. and Ed See as senior partners for its Consulting & Innovation practice. More

Analytics Firm Raises More Funds

Jul 28 2009

US web analytics start-up company Space Pencil has raised $2.86 million in a new round of funding, according to a filing with the SEC. More

UK Firm Boosts Analytics Offer

Jul 28 2009

UK consultancy McCallum Layton has appointed a Head of Analytics, reflecting the growing importance of the area in the firm. Dr Angela Karlsberg is promoted to the role, having joined the company in 2007. More

French Office for e-Rewards

Jul 27 2009

Dallas, Texas-based online panel firm e-Rewards, Inc. has opened an office in Paris, France, to serve its growing European client base. Sales Managers Katia Levy and Virginie Le Rat join the firm in the new location. More

Zoomerang Comes Back Stronger

Jul 27 2009

MarketTools-owned DIY survey brand Zoomerang has released an upgraded version of its software, Zoomerang Enterprise, offering improved management and sharing of online surveys. More

PPM: Spanish Broadcaster Votes with Feet

Jul 24 2009

Arbitron says Spanish-language broadcaster Univision Radio will not renew contracts for its Portable People Meter (PPM) ratings in San Diego, Miami and Phoenix, and will refuse to encode its signals for PPM in the three markets. More

Split Second Ad Effectiveness Probed

Jul 24 2009

South African eye tracking specialist Prompt Research Insights (PRI) has launched ADGist(TM), a measure of the effectiveness of print and billboards glimpsed very briefly. More

US CATI Center Doubles Capacity

Jul 24 2009

MR services provider Precision Opinion has announced the expansion of its Las Vegas CATI center from 100 to 200 stations, citing two years of record growth. More

IMS Health to Slash Headcount as Profit Falls

Jul 23 2009

Pharma market research giant IMS Health has reported a 19% drop in Q2 profit to $62.9m from $77.7m a year earlier. Accordingly, the firm is planning to shed a total of 850 staff, or 11% of its global workforce. More

Mosaic Update Reflects New Britain

Jul 23 2009

In the UK, information services giant Experian has updated its consumer segmentation tool Mosaic, in a move which it says reflects demographic and social changes that have occurred in British society since 2003. More

Groves Sworn in as Census Bureau Chief

Jul 23 2009

In the US, Robert Groves has been sworn in as the 23rd Director of the US Census Bureau, at a ceremony attended by seven of his predecessors as well as hundreds of members of the statistical community and Census Bureau employees. More

e-Rewards Appoints TNS Panel Expert

Jul 23 2009

US-based online market research panel operator e-Rewards has appointed former TNS Director Mark Walton as Senior Vice President of International Operations, responsible for Europe, Asia Pacific, Middle East, Africa and Latin America. More

Invoke's Engage Upgraded

Jul 23 2009

US-based Invoke Solutions has upgraded its Engage Analytics platform to provide automated integration with PowerPoint, cross-tabs, and advanced filtering techniques. More

Audience Specialist Joins IAB Australia

Jul 23 2009

In Australia, the IAB (Interactive Advertising Bureau) has appointed online research, measurement and audience analysis specialist Gai Le Roy to Chair its Measurement, Research, and Standards & Guidelines councils. More

NAVTEQ Taps Mob4Hire's Global Testing Network

Jul 23 2009

In Canada, NAVTEQ - which provides digital map, traffic and location data - has partnered with mobile application market research firm Mob4Hire in order to tap into the latter's global community of 14,000 respondent testers in 105 countries. More

Feature: Recruitment and Pay in UK Research, 2006-9

Jul 22 2009

MrWeb's first detailed job and salary stats for three years show an industry interrupted in the midst of growth: client side numbers falling but salaries staying strong; struggles for SREs; and rude awakenings for Directors - but not yet ADs. More

Revenue Up 40% at Kadence UK

Jul 22 2009

B2B specialist Kadence International has reported a 40% climb in UK revenue to £4m during the financial year 2008-09. More

Decipher Expands Dial Testing Software

Jul 22 2009

In the US, online research specialist Decipher has launched a tool allowing clients who use online 'dial testing' to view survey results in an interactive reporting environment. More

Nationwide Opts Out of Phorm

Jul 22 2009

In the UK, Nationwide Building Society is the latest firm to bar the tracking of its site visitors by Phorm's controversial online behavioural targeting software. Nationwide joins other high profile firms including Amazon and Wikipedia. More

Arbitron Posts Sharp Rise in Q2 Profit

Jul 21 2009

Ratings giant Arbitron has reported revenue growth of 10.4% to $86.8m in the second quarter, from $78.6m in the prior-year period. The company has also maintained its earnings outlook for 2009, while trimming its year-on-year revenue growth forecast. More

US and Spanish Web Analytics Associations Merge

Jul 21 2009

The Web Analytics Association (WAA) has merged with its Spanish equivalent, the Asociaci=n Española de Analftica Web (AEAW), in order to build buzz and education programs around analytics and develop strong local analytics networks in Spanish-speaking countries. More

Partners Apply Brains to Packaging Research

Jul 21 2009

In the US, consumer specialist Perception Research Services International (PRS) and neuroscience firm EmSense have partnered to offer bio-sensory measures within quant packaging research studies. More

Nielsen Rolls Out Online Measurement in Taiwan

Jul 21 2009

Nielsen has launched a web audience measurement solution in Taiwan, which offers third-party verification of Internet traffic through a combination of page tagging and visitor surveys. More

Vision Critical Rolls Out CPG Research Solution

Jul 21 2009

In Canada, online panel firm Vision Critical has released an online research product specifically for the consumer packaged goods (CPG) industry. More

Rapid Rise in COI Research Spend

Jul 20 2009

In the UK, the government's marketing and communications unit the Central Office of Information (COI) has published its annual report and accounts for 2008/9, showing an increase in spending on market research of almost 30% from £22.7m to £29.4m. In four years, spend has more than doubled from £13.2m. More

Sorrell Talks Up Local Clients, Organic Growth

Jul 20 2009

WPP CEO Sir Martin Sorrell has extolled the virtues of organic growth; of helping ad budgets to follow consumers online; and of a balance between local and multinational clients, as he looks five years into the future of WPP. More

Education Analysts Merge

Jul 20 2009

In the US, higher education marketing specialist EducationDynamics has announced a merger with NYC-based Aslanian Group, which focuses on adult student market analysis. More

PR Newswire Debuts Social Media Tool

Jul 20 2009

Media services firm PR Newswire has announced the EMEA launch of an intelligence tool, Social Media Metrics. The tool is powered by Sentiment Metrics, a real-time analysis system and dashboard breaking down mentions of brands and companies by sentiment, demographics, influence and authority. More

Change at the Top for Sri Lanka's LMRB

Jul 20 2009

Preeti Reddy will replace Tissa de Alwis at the head of the Kantar-owned Lanka Market Research Bureau (LMRB) at the end of July. More

Hybrid Tool Allows Telephone / Web Surveys

Jul 20 2009

Automated telephony solutions provider Plum Voice has launched a tool, Plum Survey, which allows users to design, manage and analyse surveys delivered both over the Internet and by 'phone. More

Market Probe Buys Maritz Pharma Arm

Jul 17 2009

US-based full service agency Market Probe has acquired the Pharmaceutical Research Group of rival Maritz, in a bid to expand its own healthcare business. Terms were not disclosed. More

Optimisa Opts Out of AIM

Jul 17 2009

UK-based market research group Optimisa has agreed to cease trading on the AIM (Alternative Investment Market) stock exchange in London, following a vote from shareholders at its AGM earlier today. More

B2B Research Spend Resilient, Says Survey

Jul 17 2009

While UK organisations' budgets are down, b2b market research spend appears resilient, according to the findings of the B2B Barometer survey conducted recently by Circle Research. More

Facebook Breaches Privacy Law in Canada

Jul 17 2009

The Canadian Privacy Commissioner Jennifer Stoddart has issued a report which outlines how social networking site Facebook is contravening Canadian law by holding users' personal information indefinitely. More

Another 10k for MrWeb

Jul 17 2009

Having passed its ten thousandth news story in May, MrWeb registered its 10,000th jobseeker at the beginning of this month. More

Arbitron Compiles Cellphone Only Estimates

Jul 17 2009

Ratings giant Arbitron has compiled population estimates for cellphone-only (CPO) households down to the local market level, and says it is the first firm to do so. More

ToLuna Welcomes Greenfield Staff

Jul 17 2009

ToLuna CEO Frederic-Charles Petit has welcomed the staff of the Internet Survey Solutions (ISS) division of Greenfield Online to his firm, following the completion of its acquisition from Microsoft. More

Omniture Opens Second Australian Office

Jul 16 2009

Web analytics firm Omniture has opened a new office in Melbourne, taking the number of locations it has in the Asia Pacific (APAC) region to eight. More

Turnover Up 14.9% at Nunwood

Jul 16 2009

UK agency Nunwood has reported a 14.9% rise in sales for the first half of the year, compared with the same period last year. The agency's turnover increased £640k to more than £5m. More

Critical Mass Opens Curious Division

Jul 16 2009

In Canada, Omnicom-owned digital marketing agency Critical Mass has opened a new research division called Curious, which will use online communities to uncover consumer insights. More

Former Greenfield CEO Joins Hansa

Jul 16 2009

In the US, Hansa Marketing Services (HMS) USA has appointed former Greenfield Online CEO Rudy Nadilo as Head of Marketing Communication Services. The firm has also hired Roy Wollen as Head of Customer Engagement and Advanced Data Analytics Services. More

Media Research Centre Planned for New York

Jul 15 2009

New York Mayor Michael Bloomberg has outlined plans to bolster the media sector, which include the launch of a research center where media companies, universities and others will be able to collaborate on research and share findings. More

Alterian Buys Social Media Analysis Firm

Jul 15 2009

In the UK Alterian, a provider of analytics and marketing software, has acquired Techrigy, a social media monitoring and analytics software firm. Terms were not disclosed. More

TNS Gallup Extends Norway Internet Contract

Jul 15 2009

TNS Gallup has extended its contract with the Norwegian Media Businesses' Association (MBL) for Internet audience measurement in Norway. A fresh four-year period will commence in early 2010. More

Florida AG Attempts to Block Arbitron

Jul 15 2009

Florida Attorney General (AG) Bill McCollum has filed a lawsuit against Arbitron, claiming that its Portable People Meter (PPM) methodology undercounts minority listeners. His is the fourth such case to be brought against the firm. More

OgilvyPR Unveils Conversation Impact Tool

Jul 15 2009

OgilvyPR's social media and marketing practice '360 Degree Digital Influence' has launched a tool to help marketers evaluate the impact of social media across different types of advertising and communications. More

Compete Probes Ads' Impact on Behaviour

Jul 15 2009

Kantar's web analytics division Compete has unveiled a new measure to analyse how exposure to online advertising impacts consumers' online behaviour. More

Mocarsky Returns to Arbitron

Jul 15 2009

Arbitron's former SVP/Press & Investor Relations Thom Mocarsky is returning to the firm in the newly created position of VP/Investor Relations. More

Allegiance Buys DIY Survey Tool Firm, Inquisite

Jul 14 2009

US voice-of-the-customer (VOC) solutions firm Allegiance has acquired online survey software firm Inquisite. Terms of the deal were not disclosed. More

US Senate Confirms Groves as Census Head

Jul 14 2009

The US Senate has approved President Obama's nomination of Dr Robert Groves as Census Director, following more than a month of objections from Republican lawmakers. More

Social Media Tracking Co Raises $3.1m

Jul 14 2009

In the US, social media and blog tracking firm Collective Intellect has raised $3.1m in funding, adding to the $9.6m raised in two previous rounds. More

Blauw Launches Twitter and Brand MR Tools

Jul 14 2009

Online qual specialist Blauw Research has announced a tool for continually assessing brand exposure and evaluating communications on Twitter; and launched a suite of research products including 'Superpromoter', a tool which identifies and assesses brand champions. More

Experian Revenues Decline in Q1

Jul 14 2009

Information services giant Experian has seen an 8% decline in first quarter revenues and reported poor performance across all regions, particularly in the UK and Ireland. The group is expecting little organic growth during the first half. Separately, the firm has upgraded its Mosaic segmentation tool. More

NeuroFocus Debuts Packaging Feedback Tool

Jul 14 2009

Neuromarketing company NeuroFocus has launched a brainwave-based measurement tool to provide CPG companies and design firms with the means to measure consumer response to new package designs. More

Euro RSCG Discovery Hires New MD

Jul 14 2009

Euro RSCG Discovery - the data analytics and behavioral marketing arm of marketing services agency Euro RSCG Worldwide - has appointed industry veteran Jatinder Singh as Managing Director. More

Nielsen Internet Panel Grows Tenfold

Jul 13 2009

In the US, Nielsen has launched what it describes as the industry's 'most advanced panel and platform' for measuring Internet audiences - increasing its measurement of web sites from 3,000 to more than 30,000. More

Marketing Budget Cuts 'Slowing'

Jul 13 2009

The IPA's latest Bellwether survey has found that for the second quarter in a row, the rate of decline in marketing spend has eased, with one in three companies now reporting that their financial prospects have improved compared to one in four reporting a deterioration. More

Date Set for ToLuna's Greenfield Buy

Jul 13 2009

Directors at panels specialist ToLuna have given the thumbs up for the purchase of the Internet Survey Solutions (ISS) division of Greenfield Online from Microsoft. More

Optimisa Shares Drop 15% in Advance of AGM

Jul 13 2009

In the UK, market research group Optimisa has seen its shares plummet a further 15% to 8.5 pence, compared with a highest price of 229 pence in September 2007. More

Nielsen Moves to New Regional HQ in Dubai

Jul 13 2009

Nielsen is opening new regional headquarters in Dubai, in the United Arab Emirates, from which it will continue to serve clients in the Middle East, North Africa and Pakistan. More

CSD Integrates Tracking Products

Jul 13 2009

French pharma data firm Cegedim Strategic Data (CSD) has launched a suite of products that combine its patient, promotion and communication tracking analyses for specific therapeutic markets. More

IRI Unveils 'Instant' Retail Data Analytics

Jul 10 2009

In the UK, consumer, shopper and market insights specialist Information Resources Inc (IRI) has rolled out a system which enables almost instant data flow from in-store EPOS (electronic point of sale) devices, to IRI's databases and analytics systems. More

Attensity Launches Verbatim Analysis Solution

Jul 10 2009

US data analysis specialist Attensity has unveiled a new solution to enable government agencies and departments within large organizations to measure, chart and understand customer sentiment expressed in feedback from surveys. More

TNS Infratest Makes Job Cuts

Jul 9 2009

In Germany, the TNS Infratest Group - which includes TNS Emnid - has announced that it is to shed 35 staff positions at its Bielefeld site. While 20 employees have been made redundant, 15 others have been offered jobs in the firm's Hamburg office. More

Ipsos Launches Brand Development Tools

Jul 9 2009

Ipsos Marketing in Poland has launched a pair of quant research tools - MARKETLandscape and BRANDStretch - for use at early stages of brand development. More

WDMP Hires for Insight and Data Roles

Jul 9 2009

London-based communications agency WDMP has appointed Glen Patrick to head its Planning, Insight & Analytics team, and Lucy Acheson to lead its data function. More

Twitter Aggregation Tools Rolled Out

Jul 9 2009

Youth marketing agency Archrival has developed a Twitter Aggregator tool to bring together all tweets relating to a brand in a single page. Technorati - which operates niche Twitter aggregator sites - has also launched a system to bring together tweets from major blogs. More

Northern Light Debuts Market Intel Service

Jul 9 2009

US research portal provider Northern Light has launched a new service which it says unifies a firm's tracking of product markets, competitors, events, and trends into a single solution. More

BrainJuicer Grows 22% in First Half

Jul 8 2009

UK-based online research specialist BrainJuicer has reported revenue growth of around 22%, in its trading update for the first six months of 2009. More

Quantcast Raising Funds to Take New Tack?

Jul 8 2009

Reports in the press claim that web analytics firm Quantcast is attempting to raise $50m in third round funding, which it will use to develop services beyond its current remit. More

Alliance to Promote Hispanic Audience Measurement

Jul 8 2009

In the US, the Association of Hispanic Advertising Agencies (AHAA) has joined the Media Rating Council (MRC), in a bid to establish accurate representation of the Latino market in audience measurement. More

Bunnyfoot and OgilvyOne Join to Offer Ad Tools

Jul 8 2009

User experience consultancy Bunnyfoot and ad agency OgilvyOne have partnered in Hong Kong to provide a range of services to measure ad response and increase understanding and recall. More

Tpoll Tool Tracks Customer Decisions

Jul 8 2009

In the UK, online research specialist Tpoll has launched a tool which analyses the build up of events that contribute to a customer's decision-making process. More

panelbiz Hires MD while CEO Broadens Horizons

Jul 8 2009

In Germany, Miriam Keilbach has joined online panel firm panelbiz as Managing Director, while the firm's CEO Oliver Weyergraf has taken on the additional role of CEO of online rental marketplace Erento. More

Carbonview Partners to Enhance Validation

Jul 8 2009

In the US, MVL Group's online research agency Carbonview Research has partnered with RelevantView to enhance its respondent quality technology and validation process. More

GfK Goes Shopping in France and Cyprus

Jul 7 2009

GfK has finalised its acquisition of French music tracking firm Ifop Music (Institut Frantais d'Opinion Publique), and taken a 25% stake in Cypriot radio/TV audience measurement company Watch Media, with an option to purchase a majority stake at a later date. More

Creston Sells Shares to Fund Organic Growth

Jul 7 2009

UK-based insight and communications group Creston is selling shares in a bid to raise around £3.3m, which it will use to expand its online firm Newvista Research, as well as its mobile, digital and healthcare marketing services. More

SSI Broadens Reach in Latin America

Jul 7 2009

Survey Sampling International (SSI) has increased the size of its online communities in Argentina, Brazil and Mexico, and has also launched mobile and landline samples in Mexico and a landline sample in Brazil. More

Social Media Analytics Firm Names New CEO

Jul 7 2009

In Belgium, social media analytics firm Attentio has promoted Amaia Lasa to the position of CEO, in place of co-founder Simon McDermott, who has taken on the role of UK Country Manager and Chief Communication Officer. More

NPD Launches Auto Aftermarket Analytics

Jul 7 2009

US-based consumer and retail specialist The NPD Group has launched an analytics service for the automotive aftermarket sector. More

Video and Web 2.0 Analysis Tool Launched

Jul 7 2009

Social measurement firm Viralheat has launched a social media monitoring and analytics tool, which tracks 200 video sites, Twitter and real-time blogs and web sites. More

Possible Job Cuts, Unpaid Leave for TNS UK

Jul 6 2009

In the UK, TNS has told 'a small number of employees' in its Custom division that their jobs are at risk, and has made a more general request to employees to take a fortnight's unpaid leave during the second half of 2009, as it tries to avoid further cuts. More

BT Puts Phorm on One Side

Jul 6 2009

In the UK, BT has dropped its arrangement with behavioural ad targeting company Phorm, citing the need to divert investment to meet its public commitment to developing next generation broadband and television services. More

Digital Research Agency Launched

Jul 6 2009

UK digital marketing specialist Digital Marketing Group plc (DMG) has announced the launch of new agency DemographDMG, which it says will provide 'digital research with a human touch'. More

Speed-Trap Adds Mobile Device Measurement

Jul 6 2009

UK customer insight provider Speed-Trap has extended the reach of its web visitor measurement technology, to include visitors accessing sites via almost any mobile device. More

eDigital Debuts Online Video Vox Pop

Jul 6 2009

UK-based digital market research specialist eDigitalResearch has rolled out a new online video vox pop tool, to enable web visitors to record their feedback about a client's product or service. More

Arbitron Disputes FCC Authority to Regulate PPM

Jul 3 2009

US ratings giant Arbitron has told the Federal Communications Commission (FCC) that it has no authority to impose regulations on its Portable People Meter (PPM) system, which replaces previously used paper diary-based methods for logging radio listening habits. More

Ipsos MORI Opens Research Methods Centre

Jul 3 2009

In the UK, Ipsos MORI has opened the Research Methods Centre (RMC), billed as a hub of expertise in sampling, survey methodology and advanced data analysis. More

GfK Upgrades TV Measurement Device

Jul 3 2009

TV research division GfK Fernsehforschung has upgraded its tool for analysis of TV consumption in Germany, to include measurement of time-delayed, time-shifted and out-of-home TV viewing. More

Online Behavioral Privacy Principles Released

Jul 3 2009

In the US, a group of media and marketing trade associations has released self-regulatory principles which will require web sites to clearly inform consumers about data collection practices. More

Recession Takes Tithe of Cello Profits

Jul 3 2009

UK market research and consulting group Cello has warned that gross profits are likely to be down by around 10% for the first half of the year, and says it has cut costs by around 7% to offset the effects of the economic downturn. More

Millward Brown Combines Irish Firms

Jul 2 2009

From next Monday, Millward Brown IMS and Lansdowne Market Research will combine into a single company named Millward Brown Lansdowne. The new firm will be part of Millward Brown Ireland, along with Millward Brown Ulster. More

Conquest's iSpark to Measure Gut Reaction

Jul 2 2009

UK agency Conquest has launched a concept testing product, designed to measure gut reaction to new product ideas. More

Mobile Ad Currency Group Formed

Jul 2 2009

In Germany, The Association of Online Research (AGOF - Arbeitsgemeinschaft Online-Forschung) has formed a working group which is tasked with designing a currency for measuring mobile advertising and online services. More

OTX Adds Socrates to Ad Pre-Test Product

Jul 2 2009

Hi-tech researcher OTX (Online Testing eXchange) has integrated the simulated moderator software Socrates into its AdCEP pre-testing product, which measures how emotion, message and context impact the performance of advertising. More

Mktg Inc Launches Panel Audit Tracking Program

Jul 2 2009

In the US, sample audit specialist Mktg Inc has launched an online program to validate panel consistency over time. More

Kantar to Merge TNS 6th Dimension into Lightspeed

Jul 1 2009

WPP's insight division Kantar is to merge Lightspeed Research's online panel business with the TNS 6th Dimension network of online managed access panels. More

Revenues Up 24% at Research Now

Jul 1 2009

Online research and panels specialist Research Now has beaten its predictions for first half revenues, growing them 24% to £23.6m (2008: £19.1m). More

German Rebrand for WPP Firms

Jul 1 2009

Following the merger of TNS and RI earlier in the year, the company has announced that TNS Infratest will now be known in Germany as TNS Infratest RI. More

PPM Debate Rumbles On

Jun 30 2009

Radio ratings giant Arbitron says it welcomes the chance to discuss the impact of its PPM system further with Congress, following moves this week by New York Democrat Edolphus Towns, Chairman of the House Oversight and Government Reform Committee. More

Court Reverse for Opponents of Health Data Ban

Jun 30 2009

In the US, the Supreme Court says it will not consider overturning a New Hampshire ban on the use of prescriber-identifiable data for marketing purposes. The law is contested by research and data firms including IMS Health and SDI / Verispan. More

Kampyle Links Service with Google Analytics

Jun 30 2009

In Israel, online feedback analytics firm Kampyle has integrated its Software-as-a-Service (SaaS) solution with Google Analytics, to analyse aspects of customer behavior including reasons for abandoning online shopping carts and leaving sites. More

Middle Eastern Online Firm Launches

Jun 30 2009

A new online agency, Jeeran Research, has launched in the Middle East and North Africa (MENA) region. The firm is building a proprietary, diversified panel across 18 countries in the region. More

Research Charity Seeks 'Friends'

Jun 30 2009

The UK's registered MR charity, the Market Research Benevolent Association (MRBA), is launching a 'Become a Friend' campaign at this week's Insight Show in London. The move aims to increase the number of its regular donors at a time when requests for help are growing fast. More

Turkish Ratings: AGB Responds

Jun 29 2009

Contrary to claims in the Turkish press, reported in DRNO on Friday, AGB Nielsen says its own panellists have alerted it proactively to corruption issues; that it continues to enjoy good relations with awarding body TIAK; and that it is very much in the running for a tender taking place later this year. More

Mackay Becomes Mr Sample

Jun 29 2009

UK-based fieldwork specialist John Mackay has launched his own international B2B and consumer sampling agency, Mr Sample. More

Pharma Forecasting Launch

Jun 29 2009

Philadelphia-based Wolters Kluwer Health has launched 'inThought(TM)', a new MR service offering a range of pharmaceutical forecasting capabilities. More

ToLuna Buys Greenfield Online

Jun 26 2009

Microsoft has sold the survey division of Greenfield Online to panels specialist ToLuna for a cash consideration of $40m (just over £24m). The french-based company will use a placing and subscription to raise c.£26m net for the acquisition and other investment. More

Corruption Claims over Turkish Ratings

Jun 26 2009

TV ratings data supplied by AGB Nielsen for the Turkish market is the subject of corruption claims. After complaints filed by the country's Radio and Television Corporation (TRT), the Television Audience Research Committee (TÝAK) has apparently said it will change the system, and the supplier. More

MarketTools Launches Tech Professionals Panel

Jun 26 2009

Online research specialist MarketTools has launched a panel of IT professionals, using its TrueSample validation technology. More

FocusVision Launches Live Viewing Service

Jun 26 2009

FocusVision, which provides online video transmission and analysis for qualitative market research, has launched a service to enable its clients to view respondents live as they participate in ethnography, in-home interviews, and 'shop-along' studies. More

e-marketing Firm Grows into New Office

Jun 26 2009

Growing e-marketing specialist CreatorMail has moved its London offices from Russell Square to Mabledon Place, Bloomsbury, as its data and analysis team grows with the arrival of execs from Experian and Tree, alongisde expansion for its eCRM, online and business solutions systems. More

BrandZ Becomes an iPhone App

Jun 25 2009

Millward Brown Optimor - the consulting unit dedicated to brand strategy and marketing investment - has made its annual 'BrandZ Top 100 Most Valuable Brands' ranking available as a free application on the iPhone. More

Social Media Analysis Tool Upgraded

Jun 25 2009

US social media analytics firm Visible Technologies has updated its TruCast monitoring and engagement platform. Additions include the ability to view the tone of conversations by country. More

TMN Shareholders Agree Progressive Acquisition

Jun 24 2009

In the UK, online marketing services group TMN - which owns online research firms The iD Factor and ICD Research - has received shareholder approval to go ahead with its acquisition of business information provider Progressive Digital Media. More

WPP Joins Microsoft for Search and Branding Study

Jun 24 2009

Following the recent launch of Bing, Microsoft is linking up with marcoms giant WPP to conduct research which will explore the dynamics between search engine marketing and brand building. More

Thomas to Lead New MR Recruitment Division

Jun 24 2009

Library and information specialist Sue Hill Recruitment has moved formally into market research with the launch of a new business area and the appointment of Damon Thomas to lead it as Recruitment Manager. More

Firms to Examine TV/Online Link

Jun 24 2009

Digital video recorder (DVR) services provider TiVo and Internet ratings firm Quantcast have partnered to provide advertisers and media firms with an audience analysis service for evaluating the correlation between TV viewership and online activity. More

Change at the Top for GfK NOP

Jun 23 2009

In the UK, Phyllis Macfarlane has taken on the new role of Chairman of GfK NOP, while Richard Jameson steps up to her previous position as Managing Director, and joins the global Board of GfK Custom Research. More

Arbitron Unveils Out-of-Home Service

Jun 23 2009

US ratings giant Arbitron has launched a new suite of measurement services, designed to improve visibility into 'away-from-home' TV audiences. More

Launch for German-Language Site Assessment Firm

Jun 23 2009

A new company has been launched to assess the market share of German-language services, including social networks; national news portals; and women's, cinema and health web sites. More

UK and Asian Recruiters Team Up

Jun 23 2009

London-based MR recruitment specialist Hasson Associates has announced a partnership with recently launched Asia Research Recruitment (ARR). More

Wetpaint Measures Online TV Engagement

Jun 23 2009

In the US, online communities network Wetpaint has released what it describes as the first-ever measurement tool that gauges online engagement with popular TV programs, rather than just measuring the size of the viewing audience. More

Canada's Survey Industry Flat in 2008

Jun 22 2009

Gross billings for the Canadian research and market intelligence industry were flat last year, according to the latest MRIA Financial Health of the Industry (FHI) Survey. During the year, revenue grew by just 0.2% from $784m in 2007. More

Ad Body to Advise on Behavioural Targeting Code

Jun 22 2009

In the UK, the advertiser body ISBA has been approached by The Information Commissioner's Office (ICO) to advise on the terms of a code of best practice, which will cover online information collection and behavioural targeting issues. More

Research Now Rolls Out Mobile Survey Tech

Jun 22 2009

Online research and panels specialist Research Now has launched a 'family' of mobile survey products called Momentum. The new technology offers quick polls using SMS; and online surveys using WAP, GPRS and 3G connections. More

Optimisa Looks to Delist after £4.5m Loss

Jun 19 2009

Market research group Optimisa has reported a loss of £4.5m (2007: £5.5m) for 2008. The firm is also asking shareholders to vote on de-listing the company from the AIM stock exchange, to save the £100k associated admin costs. More

User Vision Debuts Remote Observation Service

Jun 19 2009

In the UK, user experience consultancy User Vision has unveiled a new service to allow global clients to watch focus groups and user tests sessions carried out at its HQ, live from their own offices. More

US MR Growth of 1.6%, Says Honomichl

Jun 18 2009

US research revenue was up 1.6% to $8.98bn in 2008, according to the annual report by Jack Honomichl. This compares with growth of 6% in 2007. More

BBC Working on Cross-Platform Tool

Jun 18 2009

In the UK, the BBC is developing an audience measurement tool which will provide insight into how audiences 'pick and mix' content across a variety of viewing platforms. More

Phorm Posts $49.8m Loss

Jun 18 2009

Behavioural ad technology company Phorm has posted an operating loss of $49.8m (2007: $32.8m) for the year ended 31 December 2008, and a further $19.7m for the first six months of 2009. More

InSites Opens in London and Geneva

Jun 18 2009

Online market research agency InSites Consulting, headquartered in Ghent, Belgium, will be opening offices in London, UK and Geneva, Switzerland in July. More

Echo Unveils Media Monitoring Service

Jun 18 2009

Reputation analysis and comms research specialist Echo Research has launched a fully automated online media monitoring, evaluation and benchmarking service. More

MTdiamTtrie Debuts Internet Radio Measure

Jun 18 2009

French media research agency MTdiamTtrie has launched a service to measure Internet radio streaming and podcasts on a monthly basis. More

MedeQual Rolls Out Qual Video Streaming Service

Jun 18 2009

In the UK, online medical data collection agency Medefield has launched a qual service which uses video streaming to provide global access to respondents. More

IBM to Invest $100m in Mobile Phone Research

Jun 17 2009

Technology giant IBM has announced plans to invest $100m in a five-year program to conduct research into mobile communications. More

Nielsen and Digimarc Cement Alliance with New JVs

Jun 16 2009

Nielsen and secure identity solutions firm Digimarc are to launch two joint ventures that will combine the latter's solutions for deterring fraud, counterfeiting and piracy with the former's consumer and business data. The ventures replace a more informal agreement in place since 2007. More

IAB Sets Standards for In-Game Ad Measurement

Jun 16 2009

The Interactive Advertising Bureau (IAB) has released guidelines to establish a common methodology for measuring ads that appear in PC or console-based games. More

Arbitron Veteran Joins ROI Media Solutions

Jun 16 2009

In the US, media researcher Jay Guyther - a long-time executive at Arbitron - is joining broadcast consulting firm ROI Media Solutions (ROIMS) to expand its reach in new people meter markets. More

Ace Metrix Launches Ad Measure

Jun 16 2009

US TV ad measurement firm Ace Metrix has launched a service to help advertisers and agencies measure the persuasiveness and watchability of their advertising. More

Amadesa Tool Matches Web User Data to Content

Jun 16 2009

In the US, web site testing and personalization solutions firm Amadesa has launched an automated, site-side behavioural targeting capability, which analyzes anonymous user data and matches content to each visitor. More

Three Screen Video Data Partnership

Jun 16 2009

US media measurement and research agency Rentrak Corporation has partnered with video and media solutions firm Concurrent to gain a 360 degree view of video and advertising consumption patterns across TV, mobile devices and the Internet. More

Metrics, Technology Hold up Cross Channel Ad Growth

Jun 15 2009

Two third of senior marketers (67%) are now running cross-channel campaigns, but only 12% are integrating performance data across channels, according to new research from rich media firm Eyeblaster and TNS Media Intelligence. More

ARF Results Affirm Online Research Quality

Jun 12 2009

In the US, the Advertising Research Foundation (ARF) has reported findings from its 'Foundations of Quality' (FoQ) project, examining the key issue of quality of online survey response. More

Bango Nears Break-Even

Jun 12 2009

UK-based mobile web payments and analytics firm Bango Plc has reported a smaller pretax loss for fiscal 2009, with a second-half performance near break-even and says it is confident of growing sales in the current fiscal year. More

SKOPOS Rolls Out Mobile Research Suite

Jun 12 2009

European agency SKOPOS has launched the m-Suite(TM), a collection of mobile-based qual and quant research tools, giving respondents simple access via their own mobile phones to surveys, interviews, diaries, video and other research features. More

Partners Promise Better Ad Targeting

Jun 12 2009

Predictive marketing specialist [x+1] and marketing optimization firm Coremetrics have announced a partnership to offer improved display ad targeting using robust web analytics data. More

UK MR Industry Reports Strong Growth

Jun 11 2009

The UK market research industry grew 6.22% to an estimated £2.16bn in 2008, while revenue from international research increased by 12.5%, according to the Market Research Society's (MRS) annual report on the state of the sector. More

SSI Moves London HQ, Unveils Real-Time Reporting Tool

Jun 11 2009

Survey Sampling International (SSI) has moved to larger premises in central London, UK. The firm has also launched a new online reporting and analysis tool which enables the user to analyse data in real-time. More

Visible Technologies Launches TruReputation Measure

Jun 11 2009

US social media analytics firm Visible Technologies has launched an index which ranks the sentiment of online content regarding an individual or company, with a focus on search engine results. More

iModerate Revamps Optimum!nsight Tool

Jun 11 2009

In the US, online qual agency iModerate has updated its virtual focus group platform Optimum!nsight. The new platform provides a more robust survey environment and handles a variety of qual initiatives. More

Phorm Raises £15m Through Stock Sale

Jun 10 2009

Behavioural ad technology firm Phorm has sold 19.4% of its shares to institutional investors, in order to raise around £15m. It will use the money to continue the implementation of its service in the UK and Korean markets. More

Quantivo and Webtrends Partner

Jun 10 2009

In the US, customer behavior analytics specialist Quantivo and online analysis firm Webtrends have partnered, to enable the latter's clients to gain insights into the online behaviour of their site visitors. More

Subscription TV Measurement Firm Launched

Jun 9 2009

In Australia, the subscription television (STV) industry has created an independent company to provide research and audience measurement services to its members and the broader media and marketing community. More

Day Takes Top Job at Lightspeed

Jun 9 2009

David Day will become Global CEO of Kantar-owned online panel specialist Lightspeed Research, following the departure of Anne Hedde, who is leaving to pursue a different role with a competitor. More

Real Opinions Sets Up London Base

Jun 9 2009

Dubai-based Real Opinions has opened an office in central London, which will be run by founder and CEO Dan Healy. More

Motally Gets Cash for Mobile Analytics Platform

Jun 9 2009

In the US, mobile Internet analytics firm Motally has received Series A financing. The money will be used to scale its platform, which captures insight into mobile web users and helps attract new customers. The funding amount was not disclosed. More

All Global Adds Omnibus and Feasibility Checker

Jun 9 2009

Healthcare data collection firm All Global has added to its suite of healthcare research solutions with the introduction of AllBus, a physician omnibus, and AllCheck, an on-demand feasibility check offering. More

Sears Settles Spyware Row

Jun 8 2009

In the US, retail giant Sears Holdings has agreed to settle a complaint alleging that it installed tracking software on consumers' PCs without adequate disclosures. More

ThinkVine Taps Analytics Leader

Jun 8 2009

ThinkVine, which helps clients align marketing and advertising with consumer behaviour, has appointed former Ipsos VP Curt Stenger to lead its Analytic Services practice. More

EasyInsites Appoints Advisory Board

Jun 8 2009

In the UK, new research agency EasyInsites is the latest to appoint an Advisory Board. Senior market research and food marketing executives from Europe and North America will help guide the firm's strategy and approach in the marketplace. More

Openwave Adds to Mobile Analytics Tool

Jun 5 2009

US mobile and broadband software developer Openwave Systems has updated its mobile analytics platform to help carriers better understand mobile data usage, segmented by various subscriber demographics and peak usage times. More

TrendSource Buys Health Care Firm

Jun 4 2009

In the US, mystery shopping evaluation firm TrendSource has acquired health care mystery shopping specialist Examine Your Practice. Terms of the deal were not disclosed. More

Semantic Ad Firm Raises $10.5m

Jun 4 2009

In the US, semantic ad solutions agency Peer39 has closed a $10.5m round in Series C funding, which it will use to accelerate business development and sales, as well as further develop its semantic ad technology platform. More

Revelation Releases Multi-Language Qual Tool

Jun 4 2009

In the US, web-based research software firm Revelation has upgraded its online qualitative tool Revelation Project so that it can be used for Latin American Spanish, continental French and German projects. More

Sysomos Social Media Launch

Jun 4 2009

Toronto, Canada-based social media analytics firm Sysomos has unveiled two new services which offer real-time access to social and traditional media conversations, as well as information about sentiment, geo-demographics and key influencers. More

GfK Software to Read Emotions in Faces

Jun 3 2009

GfK-Nnrnberg e.V - GfK's non-profit market research promotion arm - is developing a process that records and analyzes human emotions via the software-based detection of facial expressions. More

Social Network Analyst Acquired

Jun 3 2009

In the US, social networking technology firm Lithium has acquired Keibi Technologies, which analyzes user-generated images, text, video, and animations and rates them according to their likelihood to negatively impact the customer experience. Terms were not disclosed. More

US Lawyers Challenge NebuAd UK Launch

Jun 3 2009

Lawyers involved in a privacy violation suit against behavioral targeting company NebuAd are now claiming that the firm went into US receivership specifically in order to avoid having to pay possible damages. A new firm has been launched in the UK. More

Phorm Unveils Web Personalisation Tool

Jun 3 2009

Behavioural ad specialist Phorm has launched a new patent-pending widget that personalises users' web site visits. The software highlights content which it recognises as being of interest to the visitor from their previous web-surfing history. More

Nunwood Takes 'Fizz' to Big Apple

Jun 3 2009

UK-based agency Nunwood is rolling out its 'Fizz' knowledge management solution in the US later this month. The system provides clients with a single information depository for gathering, consolidating, and aggregating data from across the enterprise. More

Envision Launches Speech Analysis Tool

Jun 3 2009

US contact center solutions firm Envision Telephony has launched a speech analytics solution which it says simplifies the processing, search and reporting of speech data from within audio recordings. More

WPP and IBOPE Swap Assets

Jun 2 2009

Marcoms giant WPP has sold Mediafax - its Puerto Rico-based media research agency - to Brazilian media, market and opinion research specialist IBOPE. In return, WPP has increased its shareholding in three IBOPE businesses. More

'New Benchmark' for Online Privacy

Jun 2 2009

In Australia, digital audience measurement firm Effective Measure has announced plans to roll out a new visitor opt-out mechanism, which it says promises a 'new benchmark' in visitor privacy. More

Research Pacific Enhances Asian Ops

Jun 2 2009

The Research Pacific Group has opened a Consumer Insights studio in Tokyo and moved its Korean operation to new offices in Seoul. The firm has also created a new Language Services Unit at its HQ in Singapore. More

Birth of comScore's Hybrid Measure

Jun 1 2009

Online measurement giant comScore has announced the arrival of Media Metrix 360, a 'panel-centric hybrid' solution to digital audience measurement. More

Health Research Incentives: MA Victory for MRA

Jun 1 2009

In the US, the MRA (Marketing Research Association) has won protection for health care researchers in the state of Massachusetts, in the form of an official exemption for research from the Massachusetts Department of Health. More

UK Call Centre Analysis Partnership

Jun 1 2009

Software firm ComputerTel is partnering with speech technology specialist Aurix to offer phonetic audio search technology and help contact centre clients to record, monitor and perform speech analytics on call recordings. More

RightNow Adds Social Network Monitor

Jun 1 2009

US software firm RightNow has upgraded its on demand customer relationship management (CRM) solution to include Cloud Monitor - a social network content tracker - and Enterprise Analytics for dissecting internal data. More

Ad Veteran Replaces Morris in Arbitron Chair

May 29 2009

In the US, the Board of Directors at radio ratings giant Arbitron has elected advertising veteran Philip Guarascio as its Non-Executive Chairman, replacing the firm's former CEO and President Stephen Morris. More

Nielsen Online Wins Pitch to Deliver Currency

May 29 2009

The UK Online Measurement (UKOM) company, which plans to launch a single online audience measurement currency, is in preliminary discussions with Nielsen Online to provide the data. More

Lightspeed Launches Sample De-dupe Solution

May 29 2009

Online panel specialist Lightspeed Research has launched a sample de-duplication platform that prevents respondents from retaking a survey from the same computer, through either multiple panels or by using multiple identities. More

TubeMogul Debuts Video Metrics Tool

May 29 2009

US online video analytics firm TubeMogul has launched a free measurement tool to provide viewer data for 15 different partner web sites. More

Behavioural Ad Tool Launched

May 29 2009

In the UK, digital agency Imagini has rolled out the beta version of a tool that enables bloggers and web publishers to add personalised product recommendations to their sites, and generate demographic, psychographic and behavioural analytics from their site visitors. More

Omniture Announces App Map for Facebook

May 28 2009

US web analytics firm Omniture has unveiled a system for measuring the success of advertising on Facebook applications. More

Dexterity CEO Moves to Ohio

May 28 2009

Research outsourcing and analytics firm Dexterity has made its Columbus, OH office the US hub to service clients in North America, and moved CEO Palanivel Kuppusamy there from its Indian facilities, where he has been based for the last ten years. More

Ipsos Unveils Online Qual Approach

May 28 2009

In the US, Ipsos Understanding UnLtd (IUU) - the qualitative division of Ipsos in North America - has developed a new approach to qualitative research for an online environment. More

Autonomy Launches Social Site Tool

May 28 2009

In the US, web technology firm Autonomy Interwoven has launched a tool that automatically listens to content on sites such as Facebook, Twitter, and YouTube, and analyzes the dialogue to understand user sentiment. More

Latvian Expansion for Analytics Firm

May 28 2009

Finnish web analytics firm Snoobi Oy has continued its international expansion with a localised Latvian offering. The service, provided in the Latvian language, which be distributed via subsidiary operation Snoobi Latvia SIA. More

Coca Cola Exec to Co-Chair ARF's Online Initiative

May 27 2009

In the US, Coca-Cola veteran Stan Sthanunathan is to lead the Online Research Quality Council (ORQC) established by the Advertising Research Foundation (ARF). He takes over from Kim Dedeker, who recently left Procter & Gamble to join Kantar. More

New Pharma Agency Offers Patient-Centric Approach

May 27 2009

In the UK, a group of entrepreneurs has launched a research agency, Innovate Solutions. The founders believe observational data in increasingly important to pharmaceutical companies, as well as to patients as consumers of healthcare. More

Gongos Enhances iÝCommunities Suite

May 27 2009

US consultancy Gongos Research has upgraded its 2.0 platform to create an interactive environment for consumers, while offering clients greater versatility when fielding questions and analyzing response. More

WPP Shareholders Oppose Bonus Scheme

May 26 2009

Shareholders at marcoms giant WPP are opposing a scheme which could result in CEO Sir Martin Sorrell receiving up to £59.7m ($95m) worth of free shares during the next five years. More

Mocarsky to Quit Arbitron

May 26 2009

Arbitron's company spokesman Thom Mocarsky is to leave at the end of June, after nearly 27 years with the firm. More

Survey Analytics Powers Obama Brainstorming Site

May 26 2009

In the US, Seattle-based Survey Analytics has been awarded a White House contract to develop a new 'open government brainstorming' web site for President Obama's administration. More

Qire Launches Automated Survey Service

May 26 2009

In the UK, interactive voice messaging specialist Qire has launched an automated telephone-based research solution which allows instant surveys to be carried out with large contact databases. More

Coremetrics Studies Customer History

May 26 2009

US web analytics firm Coremetrics has introduced a system that tracks customers' browsing behavior over the long term. More

US Researchers' Confidence Falls Again

May 22 2009

The MRA's Research Industry Index (RII), which measures the outlook of US research professionals, has seen its fifth consecutive quarterly drop, to a composite score of 84; however, CEO Larry Brownell suggests the trend may be 'bottoming out'. More

CASRO and PMRG Weigh In Against Health Data Ruling

May 22 2009

US research trade bodies CASRO and PMRG have given their support to health care MR specialists IMS Health, Inc. and Verispan LLC in their attempt to overturn a Court of Appeals ruling which would prevent them from using prescriber-identifiable data for marketing purposes. More

Datascension Shrinks but Turns First Profit

May 22 2009

Call center operator and BPO specialist Datascension has announced results for the first quarter of 2009, turning a net loss into a net income, the first in its history. Revenue decline of 29.4% to $3.77m was more than matched by cost reductions. More

Cognicient Software to Spot Dud Questions

May 21 2009

UK-based data integration agency Cognicient has launched a dashboard to help customers identify which survey questions have the greatest impact on their business, and weed out those questions that are unproductive and redundant. More

Media Monitors Opens in London

May 21 2009

US broadcast and cable tracking firm Media Monitors has opened an office in London, from which it will provide radio stations, advertisers and agencies with same-day online reports. More

Verve Advisors to Speed International Growth

May 21 2009

New UK technology, telecoms and media research provider Verve has appointed three to its Advisory Board. Professor Patrick (Paddy) Barwise, Gareth Firth and David Packford are all cash investors and shareholders in the company. More

YouTube Adds Google Analytics Offer

May 21 2009

Video sharing web site YouTube is to offer its parent firm's Google Analytics service to brand channel owners on the site. This will provide viewership metrics such as bounce rates, page views and stay time per visitor. More

Privacy Group Starts Online Targeting Study

May 20 2009

The Future of Privacy Forum (FPF) - a US lobby group set up to present a privacy agenda to the Barack Obama administration - is to conduct research to examine different methods for communicating with users about online advertising and privacy practices. More

Insight Ready Takes NebuAd Baton

May 20 2009

Key personnel from behavioural targeting firm NebuAd, which ceased trading on Friday, are launching a new UK-based company called 'Insight Ready', according to reports. More

Ugam Opens Third Centre in India

May 20 2009

India-based MR outsourcing firm Ugam Solutions has opened a new delivery center at the Coimbatore Park in Sarvanampatti, Tamil Nadu. Over the next two years, the firm plans to hire 400 staff for this new facility. More

New Tool to Analyse Non-Browser Activity

May 20 2009

In the UK, Speed-Trap - which monitors and evaluates web site usage - has introduced online analytics software that captures and analyses visitor interaction with non-browser-based applications that run on desktops or on mobile devices. More

'Twitter-like' Launch for Polling Portal

May 20 2009

In the US, social polling network Polladium.com has launched what it describes as a 'Twitter-like' interface where members can vote and express their opinions on polls ranging from politics and entertainment to sports and technology. More

FCC Starts Arbitron PPM Probe

May 19 2009

In the US, the Federal Communications Commission (FCC) has opened an inquiry into claims that Arbitron's Portable People Meter (PPM) undercounts the audiences of minority radio stations. More

NebuAd Shuts Up Shop

May 19 2009

In the US, behavioral targeting firm NebuAd has ceased trading, following legal problems. The firm was sued last autumn and questions asked in Congress concerning its purchase of information about web users, without their permission. More

Confirmit Posts Double-Digit Growth

May 19 2009

Research software provider Confirmit has delivered double-digit organic growth during the first quarter, and won a seven-figure contract with a global retailer for its customer feedback program. More

iPerceptions Names New Leader

May 19 2009

Canadian customer analytics provider iPerceptions has appointed IBM veteran Claude Guay as President and CEO. He joins from travel and tourism MR specialist PhoCusWright. More

Verint Launches Call Center Speech Analytics Solution

May 19 2009

In the US, Verint Systems - which analyzes voice, video and data - has introduced new speech analytics technology for use in small and medium-sized contact centers. More

Nielsen Buys GfK Swiss Panels

May 18 2009

The Nielsen Company has agreed to acquire GfK's FMCG Retail Measurement and Consumer Panel business in Switzerland. Nielsen will take over assets related to two continuous FMCG panels: GfK's Retail Store Panel and GfK's Household Consumer Panel. More

Synovate Revenues Slip

May 18 2009

UK-based media group Aegis has announced organic decline in revenues for the first quarter for both its main divisions. With currency and acquisition effects revenue rose 4.8% for Aegis Media and 9.6% for MR division Synovate; without them it fell 13.1% and 9.1% respectively. More

Partners Launch Video Research Panel

May 18 2009

MR industry supplier companies from three countries have combined to create a global VideoDiary(TM) research panel. QualVu, EasyInsites and Cint, of Denver, Stockholm and London respectively, say the panel will give brands instant access to screened participants for qual research. More

Webtrends Debuts Online Marketing Model

May 18 2009

Online analysis specialist Webtrends has released a beta version of DM3, which it claims is the first standardised model for determining how effectively organisations measure and utilise the data generated by their online marketing. More

Strong Results for Globalpark and iPerceptions

May 18 2009

Customer analytics provider iPerceptions Inc. has reported results for the first quarter of 2009, including a 35% increase in revenue and a rise in gross margin as a percentage of revenue to 62% from 48% in Q1 2008. Panels and software firm Globalpark has also announced a good Q1 performance. More

Cint Opens German Office

May 18 2009

Online panel marketplace provider Cint is opening a German office in Berlin. German CEO Michael Henrich will manage the office and will take responsibility for customer development and support in all German speaking countries, including Austria and Switzerland. More

GfK to Cut Salaries and Jobs

May 15 2009

For the first three months of the year, GfK's sales slipped 1.3% from €268.1m in Q1 2008 to €264.7m. In order to absorb further 'crisis-related losses' the firm has announced measures to reduce personnel costs including short-time work, hiring freezes, salary cuts and redundancies. More

Tobii Raises $16m Funding

May 15 2009

Swedish eye tracking firm Tobii Technology has raised another $16m in investment funding, which it plans to use to roll out its existing technology into new markets as well as for developing new applications. More

Omniture and Kantar Partner for Online vs Offline Insights

May 15 2009

US web analytics firm Omniture and WPP's insight and consultancy division Kantar have created a new platform, which enables clients to see how their online and offline activities impact on one another. More

Currency Changes Push Nielsen Revenue Down

May 15 2009

Nielsen has reported revenues for the three months to the end of March down 7% to $1.1bn from $1.2bn for the same period last year. Excluding the impact of currency fluctuations however, revenues increased 1%. More

Advertisers Not Satisfied with Online Metrics

May 15 2009

Users of Internet audience measurement are not satisfied with the metrics and information available to them, according to feedback from a new survey conducted among more than 800 executives from ad agencies, media publishers, ad networks and advertisers across the globe. More

EMA Technique Reveals Customer Feelings

May 15 2009

In the US, consumer research firm experiEmotive (EMA) has developed a research technique to uncover the specific feelings potential customers have towards a new product or corporate brand. More

North American Tumble Dents Ipsos Q1 Revenue

May 14 2009

Ipsos has reported global revenues down 4.6% in Q1 2009 to €207.3m compared with the same period in 2008, with negative organic growth of 5.1% and a negative currency effect of 2.3%. The firm says it has held up well in an exceptionally difficult environment. More

UK's MDL Research Group to Close

May 14 2009

UK-based business intelligence specialist MDL Research Group is to go into voluntary liquidation at the end of this month, after 30 years of trading. More

All Global Integrates TNS Panel in US and Europe

May 14 2009

WPP-owned healthcare data collection agency All Global has integrated the TNS JStreet panel into its online physician panel across the US and Europe, thus boosting its number of active physician participants by 50% across key specialities. More

Pert Buys Pulsar Research and Market Directions

May 13 2009

Pert Survey Research has announced the acquisition of two companies, customer experience and public policy consultancy Pulsar Research and brand and strategy consulting firm Market Directions; and the changing of its corporate name to the Pert Group. More

SPSS Upgrade to Help Share and Integrate Analytics

May 13 2009

MR software and predictive analytics giant SPSS is rolling out PASW Collaboration and Deployment Services 4, which it says provides an integrated platform for sharing, managing, automating and integrating analytic assets directly into business processes. More

Retargeting Analytics Upgraded

May 13 2009

In the US, FetchBack Inc., which specialises in analytics for online ad retargeting, has launched FIDO 2.0, a new generation of its technology platform, giving clients full access to their campaign reports and snapshots, and the ability to manage and update their campaigns. More

Chime and Huntsworth Consider Next Fifteen Buy

May 12 2009

In the UK, PR and research groups Chime Communications and Huntsworth have both confirmed their interest in making a potential offer for PR and research group Next Fifteen - which owns Context Analytics and Redshift Research. More

Partners to Deliver Internet Reputation Tool

May 12 2009

Global PR agency Edelman and online intelligence firm Brandtology have partnered to develop a range of analytics aimed at helping Asian marketers engage with people and communities online. More

Synovate Names New UK Ops Director

May 12 2009

In the UK, Synovate has appointed former GfK Director Yusuf Ramadan as Operations Director for its UK operations. More

New Online Tool Measures Gamer Sentiment

May 12 2009

US game testing firm Absolute Quality (AQ) has launched a real-time social media analysis tool to gauge how users of interactive entertainment feel about the products available in the marketplace. More

PluggedIN Updates Online Community Software

May 12 2009

US qual market research firm PluggedIN has released V1.5 of its market research online community (MROC) software, with an enhanced discussion forum functionality designed to streamline the member and moderator experience. More

TNS Wins Slovakian TV Contract

May 11 2009

In Slovakia, PMT Ltd - which was founded in 2002 to implement electronic measurement of the country's TV viewing - has awarded TNS SK a five year contract to measure both analogue and digital viewing. More

Harris Hires UK and European MD

May 11 2009

In the UK, Harris Interactive has appointed Robert Salvoni as UK and European Managing Director, replacing George Terhanian who took up the post of President of Global Solutions earlier this year. More

New Service Plots Consumer Traffic Flow

May 11 2009

In the US, digital signage firm Stratacache has launched a new service which provides in-store/in-branch consumer traffic pattern analysis to help firms assess the best positions for their digital signs. More

Revenues Plunge 30.4% at Harris Interactive

May 8 2009

Harris Interactive has reported a 30.4% fall in revenue for the third quarter of 2009; from $57.3m in 2008 to $39.9m this year. The revenue decline impacted nearly all the firm's geographic regions, including the US, where revenue was down 33% for the quarter. More

Cole Buys Out HammerTap

May 8 2009

Greg Cole, President of eBay research specialist HammerTap, has acquired sole ownership of the firm and its associated companies. Terms were not disclosed. More

TGI South Africa's Co-founder to Retire

May 8 2009

Barbara Cooke, who helped introduce media research brand TGI (Target Group Index) to South Africa, is to retire at the end of the month, after a career spanning 51 years in the research, advertising and media industries. More

Arbitron Leads $13.5m Investment in TRA

May 7 2009

Groundbreaking media researcher TRA has raised $13.5m in funding, led by ratings giant Arbitron and with participation from current investors WPP and Kodiak Venture Partners. More

Technical Problem Delays Nielsen's TV Ratings

May 7 2009

Nielsen has been unable to provide overnight TV ratings for four days this week, following a server issue which went undetected and caused a data collection stoppage over the weekend. More

Funds, Launches and New CEO for SeeWhy

May 7 2009

US web site analytics provider SeeWhy has secured $4.5m in new funding and appointed Scott Silk as Chief Executive Officer.The firm has also opened a new SaaS delivery center in Edinburgh, Scotland and launched a free Abandonment Tracker service. More

P&G's Dedeker to Take New Kantar Quality Role

May 6 2009

Procter & Gamble veteran Kim Dedeker is joining WPP's insight and consultancy division Kantar in a new role as Chair, Americas, where she will focus on the group's global research quality initiatives. More

Epsilon Launches Market Intelligence Division

May 6 2009

Marketing services firm Epsilon has launched a market intelligence division which offers access to data gathered from millions of US households and businesses, to help clients better understand and target their customers. More

Sport Sponsorship Eye Tracking Launch

May 6 2009

In South Africa, Havas Sports and Entertainment and eye tracking firm Prompt Research Insights have developed a tool to assess whether brands are looked at and registered by TV viewers during sports broadcasting. More

ForeSee Launches Web Usability Tool

May 6 2009

Online customer satisfaction metrics agency ForeSee Results has launched a tool that records what web site visitors are seeing and doing online in a real-time movie format. More

IAB Rolls Out Social Media Ad Metrics Definitions

May 6 2009

In the US, the Interactive Advertising Bureau (IAB) has released 'Social Media Ad Metrics Definitions' to provide consistency in the terms used to measure social activity. More

Invoke Offers Qual / Quant Omnibus

May 6 2009

In the US, technology-driven market research firm Invoke Solutions has launched a 'fully fused' omnibus, offering a real-time blend of qual and quant approaches, which will enable clients to view results while the survey is still in field. More

WPP to Shed 6% of Workforce

May 5 2009

Marcoms giant WPP, which eliminated 3,600 positions in Q1, is planning to make 6% of its global workforce redundant resulting in the loss of 7,200 posts in all this year. More

Research Now Foresees 23% Rise in H1 Revenues

May 5 2009

Online research and panels specialist Research Now is predicting first half revenues will rise 23% to £23.5m (2008: £19.1m), ahead of its interim results which are due out on Wednesday 1 July 2009. More

Research Spend Down, but Marketers Optimistic

May 5 2009

Nearly a third (31%) of marketers say they have decreased their use of market research as a result of the recession, compared with 14% who have upped their investment in this area, according to an online survey conducted by B2B International. A number of positive trends also emerge. More

Ipsos Tool Helps Optimize Creative Ad Content

May 5 2009

In the US, Ipsos ASI - which offers advertising pre-testing services - has launched a research solution to help marketers refine and optimize the creative content of their advertising. More

Experian Model 'Predicts Next Purchase'

May 5 2009

In the US, Experian Marketing Services has launched a model to help predict the next product a catalog shopper is likely to purchase, as well as the channel through which that purchase will be made. More

comScore Q1 Revenue Up, Full-Year Forecast Down

May 1 2009

First quarter revenue at online audience measurement firm comScore increased 16% to $30.6m from the prior year period, but the firm has cut its 2009 full-year revenue growth forecast to 10-12% from its previous prediction of 15%. More

Sunbeam Sues Nielsen Over LPM 'Defects'

May 1 2009

In the US, Nielsen is facing a lawsuit brought by Sunbeam Television Corporation, over claims that the ratings firm is understating the broadcaster's TV audiences. More

Language Logic Names New CEO

May 1 2009

US translation and transcription technology firm Language Logic has appointed Dean Kotchka as President and CEO. He succeeds Richard Thoman, who takes up the post of Chairman of the Operating Committee. More

New Platform for Shareholder Opinion

May 1 2009

In the US, Owners Research Group (ORG) has launched a research platform through which shareholders can voice their opinions and priorities on issues impacting firms they invest in. More

Ipsos Strengthens Board of Directors

May 1 2009

Ipsos' shareholders have approved the appointment of five new Board Directors, including Pierre Le Manh who is Global CEO of Ipsos Marketing and Chairman of the CEEA and MENA regions. More

Revenue Declines at Restructured ICT

Apr 30 2009

In the US, CRM outsourcing firm ICT Group has seen a drop in revenue to $96.1m in Q1, from $108.7m for the same period last year. More

Good Data Raises $2.5m for BI Platform

Apr 30 2009

In the US, Good Data - which provides a secure space where users can access and share data and analysis - has raised $2.5m in venture financing, which it will use to complete development of its platform and assess its market potential prior to launch. More

Panel Taps Hispanic Moms

Apr 30 2009

US firm TodobebT, which runs a portal and social networking site for Spanish-speaking parents, is to offer access to proprietary research conducted through its panel of Hispanic Moms. More

Quantivo Tackles Multi-Event Online Behavior

Apr 30 2009

In the US, customer behavior analytics specialist Quantivo has extended its service to include the analysis of multiple customer events that lead to online purchases, web registrations, ad clicks, up-sells and more. More

Unboxed Consulting Opens in Dubai

Apr 29 2009

In Dubai, market research consultant Dipen Mehta has launched Unboxed Consulting, to provide specialised research services for clients in the region. More

Lux Introduces Tech Company Assessment Tool

Apr 29 2009

Emerging technology specialist Lux Research has introduced an assessment tool to provide a reference for the evaluation of emerging technology companies. More

WPP Q1 Revenues Drop Almost 6%

Apr 28 2009

UK marcoms giant WPP has reported a 5.8% fall in Q1 revenues, excluding the impact of acquisitions and currency fluctuations. The firm says this reflects a cut in client spending in reaction to the global financial and economic crisis. More

YouGov Buys US Research Firm

Apr 28 2009

Online market research agency YouGov has acquired US branding, customer sat and new product research specialist Clear Horizons for an initial fee of $600k, which could rise to $2.7m based on performance targets over the next three years. More

Nielsen Taps TV Panel for Internet Usage Data

Apr 28 2009

Nielsen is about to begin a test to measure the Internet usage of some of the members of its national TV ratings sample. If the pilot is successful, it will consider expanding the sample to include online viewing in its TV currency. More

MRops Opens London Office

Apr 28 2009

US market research data collection agency MRops has expanded into Europe with the opening of an office in London. More

Online Sentiment Specialist Raises $1.2m

Apr 28 2009

In New York, Jodange, a firm which extracts opinions from online content to understand sentiment, has secured a $1.2m investment which it plans to use to extend its reach in the media, legal, energy and technology sectors. More

Harris Hires Scionti to Drive Tech Strategy

Apr 28 2009

In the US, Harris Interactive has appointed former industry tech specialist Richard Scionti as Global Chief Technology Officer, responsible for process automation and solutions development, as well as leading the firm's efforts in the social media space. More

Brainwave Pioneer Teams Up with Barbie Maker

Apr 28 2009

In the US, toy manufacturer Mattel and brainwave reading technology firm NeuroSky have partnered to develop a new category of games and toys that operate using the power of concentration. More

Marketers Still Unsure of Online Ad ROI

Apr 27 2009

Online retail companies are struggling to understand visitor behaviour and to produce analytics they trust to give them a good picture of ROI, according to new research from Internet marketing and business optimization specialist Coremetrics. More

Behavioural Targeting Issues Rumble On

Apr 27 2009

In the UK, the All-Party Parliamentary Group on Communication (APPGC) has launched an investigation into developing areas of Internet practice including behavioural targeting and online privacy. The BBC and AT&T have also been in the news for behavioural targeting activity. More

Harris Unveils Text Analytics Solution

Apr 24 2009

In the US, Harris Interactive has created a text analytics solution that combines text mining technology from software supplier Clarabridge with proprietary advanced analytics, to help firms map market trends. More

Tool Links Share Prices with Online Sentiment

Apr 24 2009

Media and online sentiment analyst Spectrum has launched a tool which gauges online sentiment regarding FTSE 100 companies and plots it against share prices and other financial data. The service, called Fin-buzz(TM), also allows comparison against the category as a whole. More

ARF Forms Online Research Committee

Apr 24 2009

In the US, the Advertising Research Foundation (ARF) has formed a new industry solutions committee tasked with increasing transparency and improving understanding of online research quality issues. More

Quaestor's 'Live It!' Aims to Bring Clients Closer

Apr 24 2009

In the UK, Leeds-based agency Quaestor has launched a toolkit to enable clients to interact more directly with their audiences. More

Total Revenue Slips 8% at IMS Health

Apr 23 2009

US pharma research giant IMS Health has seen total first quarter revenue fall 8% to $526.9m from $574.2m as the strong dollar impacts on overseas sales. Nevertheless, the quarter saw a sharp rise in net income. More

Ipsos Reid Launches Ethnic / New Canadian Panel

Apr 23 2009

In Canada, Ipsos Reid has launched an online panel of 3,000 ethnic and new Canadians, to provide information about this growing segment of the population. More

MR Suppliers Hit as Clients Bring Work In-house?

Apr 23 2009

Research suppliers may see declines in 2009 revenue as more clients prepare to take a proportion of their online research in-house, predicts an industry survey conducted earlier in the year. More

Omniture Tool Updated for Viral Video Monitoring

Apr 23 2009

US web analytics firm Omniture has released a new version of Omniture SiteCatalyst, to allow users to measure the spread of viral video across video-sharing sites such as Twitter, YouTube and Facebook. More

Bango to Provide Real-Time Mobile Analytics

Apr 23 2009

In the US, mobile analytics firm Bango has updated its service to enable mobile site owners to track unique visitors in real time; whether a mobile user connects via operator gateway, WiFi or home broadband. More

Japanese Mobile Tool Adds Smartphone Analysis

Apr 23 2009

In Japan, advertising effectiveness analysis firm d-worx has released an updated version of its web analytics product wellout, to measure user traffic originating from smartphones such as the Blackberry and iPhone. More

Japanese Firm Buys Into Buyology

Apr 22 2009

Japanese marketing services agency Hakuhodo has bought an undisclosed stake in Buyology, a consultancy which uses neuroscience data collected by founder and neuromarketing specialist Martin Lindstrom. More

Cross-Tab Opens Online Panels Firm

Apr 22 2009

Global market research and analytics services firm Cross-Tab has opened Borderless Access; a subsidiary providing online consumer panels in Brazil, Russia, India and China (BRIC). More

Verve Continues to Grow London Team

Apr 22 2009

In the UK, new technology, telecoms and media research provider Verve has expanded its London team with three senior appointments. More

UK Research Recruiter Launches

Apr 22 2009

Former market researcher and specialist MR recruiter Fiona Warren has launched Snapdragon Research Recruitment, a new consultancy focusing on social and market research roles, both client and agency side. More

Debut for Online Research Firm

Apr 22 2009

Former Ipsos and NPD executives Jean Davis and Tessie Ting have started Conversition Strategies, a new research firm focused on social media and with bases in the US and Canada. The company's first key offering is brand rating web site MatterMeter, due for launch this weekend. More

Arbitron Cost Increases Outpace Revenue

Apr 21 2009

Ratings giant Arbitron has announced a 24.1% drop in net income to $12.3m for the quarter, compared with $16.3m for the first quarter of 2008, despite a revenue rise of almost 5%. More

OTX Hires MDs for East and West

Apr 21 2009

Hi-tech researcher OTX (Online Testing eXchange) has hired Howard Ballon as EVP Managing Director OTX West and Jim Nyce as EVP Managing Director OTX East. Both will report to Bruce Friend, President Client Development. More

SurveyMonkey Swings Investment Deal

Apr 21 2009

In the US, online DIY survey tools firm SurveyMonkey has received a major round of funding from a group of investors who have acquired a majority interest in the company. As part of the transaction, Dave Goldberg will become CEO. More

Partners Launch Brand Analysis Tool

Apr 21 2009

In the US, B2B marcoms agency Godfrey and market research agency Decision Analyst have partnered to launch a tool to help clients assess the strength of their company's brand relative to their competitors. More

Consulting Firm Buys Retail Analyst

Apr 20 2009

In the US, Tango Management Consulting (TMC) has acquired InSite Analytics, a provider of retail market optimization and sales forecasting models. The firm has also hired retail sector veteran Mark Zygmontowicz, former Partner and EVP at Thompson Associates. More

New Asian Panels Launched

Apr 20 2009

Full service agency InterfaceASIA has announced the launch of new online panels in India, Taiwan and Hong Kong. More

Arbitron Hire Completes New Trio

Apr 20 2009

Arbitron has appointed Taher G. Behbehani to the newly-created position of EVP, Chief Strategy and Business Development Officer, reporting to President and CEO Michael Skarzynski. More

UK Partnership Creates Experiential Divison

Apr 20 2009

UK-based agency 2CV is launching an experiential marketing evaluation division, 2CV: EXP, in a partnership with Phoenix Research. More

UK Sales Director for Cint

Apr 20 2009

Stephen Hughes, formerly EU Commercial Director for CfMC, has joined recently launched Cint UK as Sales Director. More

Shake-Up for Group of MR Associations

Apr 17 2009

EFAMRO, the international federation of MR associations, has announced a new strategy, to be implemented by a new executive board. The move recognises the 'urgent' need for more professionalisation, and for a more pro-active stance on European legislation. More

Interactive Launch for MRPP

Apr 17 2009

In the US, Media Research Planning and Placement, Inc. (MRPP) has launched an in-house interactive department, led by Amy Boaz, to offer strategic planning and research for interactive media. More

BIG Conference Bigger, Despite the Downturn

Apr 17 2009

Record numbers of first-timers booked for a research conference? It doesn't sound like 2009. But BIG, the UK's b2b research association, says a more open, debate-oriented style and a strong client-side presence are two of the factors bringing in the new faces as it gears up for its annual get-together. More

Drop the Action, UK Advertisers Tell EC

Apr 16 2009

Britain's advertisers have called on the European Commission to cancel its legal challenge over the UK government's policy on behavioural targeting technology, via trade association the ISBA. More

Pulse Grows, Seeks ISO Standard

Apr 16 2009

Research process outsourcing (RPO) firm Pulse Group plc has opened its second facility in Malaysia, expanding its CATI capacity by 45 seats; and has announced that it will be embarking on the ISO certification of its operational centres. More

More Brains for NeuroFocus

Apr 16 2009

Neuromarketing company NeuroFocus has named Dr. Michael Smith, previously President of CorTech Labs, as a Partner in its Consulting Practice. More

Mob4Hire Adds UK-Based Development Director

Apr 16 2009

Canadian-based Mob4Hire, which offers crowd sourced mobile application testing and market research, is targeting growth across the Atlantic with the appointment of Chantelle Hyde-Lewis as Director, Business Development, UK & EMEA. More

Online Survey System Launched

Apr 16 2009

In the US, the National Business Research Institute (NBRI) has launched an online survey creation system, Survey Software Online, or SSO. The software aims to allow small to mid-sized businesses to create, deploy, and analyze customer and employee surveys in-house. More

ToLuna Continues Success Story

Apr 15 2009

Panel firm ToLuna Plc has reported results for the year ended 31 December 2008, another year of strong growth with revenue up 74% to £21.7m (35% excluding the effect of acquisitions), and profit before tax up 48% to £4.7m. More

US Healthcare Researcher Acquired

Apr 15 2009

New York-based healthcare specialist Rood Research has been acquired by independent equity research firm Majestic Research, whose services include data driven analysis. Terms were not disclosed. More

Vegas Wedding for Media Tech Partners

Apr 15 2009

In the US, media production and broadcast consultantcy D. I. S. Consulting Corporation and technology specialist Strategy Analytics Inc. have announced a partnership to offer research and advisory services for the media technology, distribution, production and content management sectors. More

Possible Rebrand for 'Misleading' Twitter Researcher

Apr 14 2009

Twitter co-founder Biz Stone has confirmed that his firm has no official links with Twitter Partners, a newly launched London-based agency which allows clients to receive feedback on their brands and products by monitoring the microblogging leader. More

Synovate NZ Locks Out Call Centre Workers

Apr 14 2009

More than 30 call centre workers at Synovate in Auckland, NZ, were notified by text on Good Friday that they were locked out of the office, after turning down a pay increase of 20 cents per hour. More

EC to Sue UK Government Over Phorm Complaints

Apr 14 2009

The European Commission has launched legal action against the UK Government, over its failure to force behavioural ad technology firm Phorm to comply with EU data protection and privacy rules. More

ThinkVine Closes $1.85m Funding Deal

Apr 14 2009

ThinkVine, which helps clients align marketing and advertising with consumer behaviour, has secured $1.85m in Series B financing which will allow it to double its staff (currently 14) by mid-2010 and begin to market the technology internationally. More

Ziment Unveils Segmentation Approach

Apr 14 2009

WPP-owned healthcare market research specialist Ziment has introduced what it describes as a 'unique segmentation approach' to enable pharma companies to identify the most effective marketing channels for reaching and influencing target physicians. More

Partners to Provide WoM Analysis

Apr 14 2009

In Seattle, USA, online word-of-mouth specialist Meteor Solutions has formed an alliance with product strategy consultancy NimbleSource to add further analytics to the data it captures from customers' web sites. More

Toluna Completes Common Knowledge Integration

Apr 9 2009

In the US, panel and survey technology provider Toluna has completed its integration with Common Knowledge Research Services, and re-named the firm Toluna USA. It has also restructured its US and Asia Pacific team with four new appointments. More

Harris Introduces Co-creation Technique for Kids

Apr 8 2009

Harris Interactive has launched a new methodology to enable children and teenagers to participate in the co-creation of new products and services. More

WebTrends Promises Deep Insights into Social Media

Apr 8 2009

Traffic analysis firm WebTrends has partnered with social media monitoring analysis service Radian6, to help clients marry their onsite customer data with deeper insights into brand conversations and trends in social media. More

OTX Launches Video Game Tracking Tool

Apr 8 2009

Hi-tech researcher OTX (Online Testing eXchange) has launched a new business intelligence tool and tracking service which aggregates consumer data on hundreds of games on a weekly basis, and forecasts future consumer behaviour around each title. More

TNS Wins EUR 65m Eurobarometer Contract

Apr 7 2009

TNS has beaten IPSOS, Gallup and Synovate in a pitch to win what it describes as 'one of the largest market research contracts ever commissioned' - a four year €65m EU project to provide a measure of public opinion in Europe. More

SPSS Rebrands Analytics Portfolio as PASW

Apr 7 2009

MR software giant SPSS has created a new and distinct brand for its predictive analytics products, PASW (Predictive Analytics Software). More

UK Web Analytics Firm Opens in Oz

Apr 7 2009

UK-based web analytics provider Site Intelligence has opened an office in Sydney, Australia to enable local organisations to use its business intelligence across both online and offline data. More

Mindshare and YuMe Link to Launch Video Metric

Apr 7 2009

In the US, video ad platform YuMe has partnered with WPP-owned media and marketing services agency Mindshare to develop an online audience measurement metric to help advertisers compare video and TV ad campaigns. More

trueAnthem Unveils Viral Campaign Analytics Tool

Apr 7 2009

US viral marketing firm trueAnthem has launched a proprietary analytics tool to help marketers track the performance of their viral campaigns across social networking sites. More

Obama Nominates Census Chief

Apr 3 2009

President Barack Obama has nominated University of Michigan professor Robert M. Groves to serve as Director for the 2010 Census. Prof Groves has strong survey credentials and experience, but the choice has already provoked alarm among Republicans, as has talk of the incumbent 'working closely' with the Whitehouse. More

IRI Rolls Out Forecasting Solutions

Apr 3 2009

US consumer specialist Information Resources, Inc (IRI) has launched Analytic Advantage, a portfolio of predictive analytic solutions which includes business planning tools for consumer packaged goods (CPG) manufacturers and retailers. More

Fly Buys Q Research to Build UK Mobile Panel

Apr 2 2009

In the UK, online agency Fly Research has bought Q Research, which specialises in using the mobile phone to conduct large scale MR with young people. Through the acquisition, the firm plans to develop the UK's first nationally representative mobile panel. More

YouGov Squashes Job Cull Rumours

Apr 2 2009

Rumours that up to 50% of YouGov's UK staff are to be made redundant have been strongly denied by UK CEO Tim Britton. Britton says a review announced this week is intended to 'cut the firm's cloth' to match current conditions and will probably mean 'a small number' of job cuts. More

Arbitron Commences Cellphone-Only Sampling

Apr 2 2009

Ratings giant Arbitron has begun cellphone-only household sampling in an initial 151 diary markets for its Spring 2009 radio survey. More than a third of a million households have already been contacted to build the address-based sample. More

Launch for Marketing & Data Analytics Firm

Apr 2 2009

In London, two marketing analysts have launched a new marketing and data analytics consultancy with a focus on linking digital advertising with traditional forms of marketing communications. More

TubeMogul Lands $3m Investment

Apr 2 2009

In the US, online video analytics firm TubeMogul has received $3m in Series A funding, which it will use to speed up growth of its video distribution platform and accelerate standardization of its online video analytics offering. More

PERT Launches PRIMO Analysis Tool

Apr 2 2009

In the US, marketing and public opinion agency PERT Survey Research has launched a product analysis and modeling tool (PRIMO Analysis) that identifies those product design areas most likely to increase product ratings and purchase intent scores. More

NeuroFocus Chief Takes Top Slot at ARF Awards

Apr 2 2009

In the US, the Advertising Research Foundation (ARF) has announced winners of its 2009 Great Mind Awards, with NeuroFocus CEO Dr Anantha Pradeep taking the top prize for Innovation. More

EU Talks Tough on Online Targeting

Apr 1 2009

The European Union will step-in to counter surfer profiling and breaches in data privacy, according to its Consumer Affairs Commissioner Meglena Kuneva. Kuneva believes that online users' privacy rights are being abused by advertisers. More

Pharma BI Publisher Buys Spectra Intelligence

Apr 1 2009

London-based pharma market intelligence report publisher URCH Publishing has acquired Spectra Intelligence, a publisher of syndicated pharma market research. Terms of the deal were not disclosed. More

Market Probe Spins Off Fieldwork Division in India

Apr 1 2009

The field operations division of Market Probe India has been spun off as a separate unit called MP Global Link India. The company will offer fieldwork solutions for market research companies, consultancies and corporate clients. More

PeopleMetrics Opens Online Research Bureau

Apr 1 2009

In the US, research supplier PeopleMetrics has opened a stand-alone subsidiary called Feedback Partners, to provide online research bureau services for tracking studies and focus groups. More

MR Team for Recruiter Prime Insight

Apr 1 2009

Mayfair, London-based recruitment consultancy Prime Insight is adding a specific Market Research arm to its established Analytics recruitment business; and has recruited Matt Terry to lead the launch. More

Experian Names MD for UK Business Info Division

Apr 1 2009

Experian has appointed Kirk Fletcher as Managing Director of its Business Information division in the UK and Ireland, charged with further developing the division's business data and analytics portfolio. More

Harris May Cut Up To 30 UK Jobs

Mar 31 2009

Harris Interactive has announced that up to 30 UK jobs could go, as part of its plans to streamline the business. Meanwhile, continuing its US restructure, the firm has appointed former TNS Chief Information Officer Enzo Micali as Global EVP of Technology and Operations. More

GfK Posts 5.5% Organic Growth

Mar 31 2009

GfK has reported an increase in income of €58.4m to €1,220.4m for the year 2008, reflecting organic growth of 5.5%. More

Starcom Revamps Research & Analytics Arm

Mar 31 2009

Media agency Starcom USA is merging two of its research units and has appointed John Lowell to head the newly formed Research & Analytics group. More

Arbitron Finds Two of New Senior Trio

Mar 31 2009

Radio ratings giant Arbitron has appointed Alton Adams as EVP, Chief Marketing Officer and Dr Robert Henrick as EVP, Customer Solutions, as part of its previously announced shake-up, designed to facilitate effective decision-making. More

Nielsen Names New MD in Taiwan

Mar 31 2009

Nielsen has promoted Jennifer Wang to the position of Managing Director in Taiwan, replacing Gordon Stewart who will be returning to Australia in the summer. More

Tobii Launches Widescreen Eye Tracker

Mar 31 2009

Swedish eye tracking firm Tobii Technology has launched a new high definition widescreen eye tracker. The tool promises market researchers, usability professionals and scientific researchers the ability to conduct widescreen eye tracking using large stimuli. More

Dapper Launches Behavioral Re-Targeting Service

Mar 31 2009

Online ad company Dapper has launched a service called Behavioral Remessaging, which targets users on web sites based on the previous sites they have visited and the activity they conducted while there. More

Former Research Now Director Launches Custom Panel Firm

Mar 30 2009

In London, former Research Now Director Charles Pearson has today announced the launch of a new research agency, EasyInsites, focusing on custom panel solutions and using technology from Cint AB. Research Now's former Client Development Director Jo Winning joins him in the venture. More

Health Data Firms Take Battle to Highest Court

Mar 30 2009

IMS Health and SDI have petitioned the US Supreme Court to review a Court of Appeals ruling which would prevent them from using prescriber-identifiable data. More

Phorm Launches in Korea

Mar 30 2009

Ad targeting software company Phorm has announced the beginning of a market trial with KT, Korea's biggest Internet service provider (ISP); the opening of an office in Seoul; and the appointment of Daniel Park as CEO of Phorm Korea. More

GMI to Give Panels the 'X' Factor

Mar 30 2009

Software and panels firm GMI has announced 'the GMI X vision', a series of enhancements to its sampling and quality technologies, aimed at delivering 'the right information from the right people at the right time'. More

Nielsen Revenues Up 4.5% in 2008

Mar 27 2009

Nielsen has reported 2008 revenues up 4.5% on a constant currency basis to $5bn, despite a climate which CFO Brian West predicts 'won't get any better, any time soon'. More

MRS Conference: On Human Behaviour

Mar 27 2009

'An anthropologist, a zoologist and an economist all went to the UK Research Society's annual conference...' It's not the beginning of a joke, but the basis for a fascinating session on Wednesday watched by MrWeb's special correspondent Phyllis Vangelder. More

Duo Open Data Analytics Consultancy

Mar 27 2009

Former Poulters Board Director Peter Rivett-Jones and former Equifax Business Development Director David Emslie have launched a data planning and analytics consultancy in Leeds, UK. More

Headsets to Read Minds

Mar 27 2009

In the US, bio-sensor equipment firm NeuroSky has launched brainwave-reading (EEG) and mental state assessment technology for a wireless Bluetooth headset that operates with most PCs. More

KN Boosts Cellphone-Only Sample

Mar 27 2009

US firm Knowledge Networks (KN) has integrated address-based sampling (ABS) into the recruitment process for its custom research panel KnowledgePanel, in order to increase its representation of cellphone-only households, Hispanics and other groups. More

MRS Conference: MR as Storytelling; and Conference Conclusions

Mar 27 2009

In Which our special correspondent Phyllis Vangelder reports on a session about the need for researchers to tell stories (but not make them up, of course); an old-fashioned medium makes a timely reappearance and wins a prize; and some general remarks are made on 'Research 2009'. More

CSD Packages Healthcare Data and Analysis

Mar 27 2009

In France, healthcare researcher Cegedim Strategic Data (CSD) has launched a new service which promises to integrate its various data sources and deliver comprehensive analysis. More

Sorrell: WPP Job Cuts Will Match Revenue Decline

Mar 26 2009

Marcoms giant WPP is preparing to make thousands of staff redundant this year, in response to declining revenues and its £1.1bn debt-financed acquisition of TNS. Credit agencies S&P and Moody have downgraded the firm's rating from stable to negative. More

NeuroFocus Tracks Gamers' Brains

Mar 26 2009

US-based NeuroFocus has introduced a suite of brainwave-based tools to enhance video game development and players' enjoyment. The firm estimates the tools can shave years off the game development timeline, and many millions in costs. More

Arbitron Cuts 110 Jobs

Mar 25 2009

In the US, radio ratings giant Arbitron has announced redundancies for around 110 of its 1,086 full-time employees, along with a program of cost-cutting in non-employee related areas. More

MRS Conference: Glasses Half Full and Half Empty

Mar 25 2009

Given a choice of good venues for their Tuesday evening eating and drinking, delegates could be forgiven for missing the start the next morning (we did). Could the mid-morning panel session on 'Opportunities and Threats' for MR wake them up with its promise of being 'live, revealing and controversial'? More

MRS Conference: Virtual Ethnography

Mar 25 2009

The afternoon's online research session explored a number of areas around the theme, generally running over familiar ground. The exception was a paper on the use of ethnography to create connections between emerging trends in both the real and online worlds. More

TV Scientist Kicks off MRS 'Unconference'

Mar 24 2009

Research 2009, the MRS' flagship event in London, is billed by its organisers as the 'Glastonbury of the market research world'. But will it live long in the memory or sink deep in the mud? Scientist and presenter Prof Robert Winston set the ball rolling today, watched by DRNO News Editor Mel Crowther. More

Nielsen Data to Fuel Australian Online Audit

Mar 24 2009

Australia's print audit body the ABA is to launch a web traffic measurement service for its member publishers, on 1st May, with the first data a month later. Participating members will have their site traffic data compiled through Nielsen Online's Market Intelligence tool. More

Canadian Partners Round Out Retail Offer

Mar 24 2009

In Canada, Ipsos Reid has announced a deal with Tell Us About Us Inc. (TUAU) to better serve clients in the retail, restaurant, service and hospitality sectors. The deal adds TUAU's data collection and reporting engine the OnlineKMC(TM) to Ipsos' consulting expertise. More

MRS Conference: Nerd-Free Zone?

Mar 24 2009

In the afternoon, Nick Southgate from ad agency Grey London introduced a session on 'Research and Advertising Media in the 21st Century', including papers on the impact of in-game advertising, and a comparison of consumer engagement for ads on sites such as YouTube and those on TV. More

MRS Conference: Research in a Recession

Mar 24 2009

Not everything at 'Research 2009' was planned and finalised before this rather irritating downturn came along, it seems (see the keynote write-up). The Conference dared to utter the other R word this afternoon, with a look at possible winners and losers. More

Bid Online to Help Researchers in Need

Mar 24 2009

The UK's MR charity MRBA reports 'a marked increase in the number of worthy cases' as it begins its annual Online Auction to raise money for researchers and ex-researchers in difficulties. More

TNS Continues Senior Shuffle

Mar 23 2009

TNS has announced further changes to its senior management team, following its recent merger with Research International. The latest appointments cover global roles, North America and Europe. More

2CV Founder Fills Cello Research Chair

Mar 23 2009

Cello Group has announced a new board for its Cello Research division, with Vincent Nolan, founder of its subsidiary 2CV, as Chairman, and Jane Shirley as CEO. More

New Analytics Platform Covers iPhone and Web

Mar 23 2009

In San Francisco, Facebook-funded Kontagent has launched the private beta version of its Social Analytics Platform, claimed as the first to offer analytics and viral optimization tools for iPhone and web applications with Facebook Connect support. More

Launch of 2CV Tracking

Mar 23 2009

After a number of contract wins, UK-based agency 2CV is launching a new centralised tracking division for long-term monitoring of consumer attitudes and behaviours. More

Video Added to KnowledgePanel

Mar 23 2009

Online video research solutions provider QualVu has teamed up with Knowledge Networks (KN) to deliver its qual research technology VideoSurvey(TM) as part of KN's KnowledgePanel® quant surveys. More

BrainJuicer Hires for US Expansion

Mar 23 2009

BrainJuicer Group has appointed Alex Hunt as VP of Client Service in the USA. He will be based in New York until the autumn, when he will open up the firm's Chicago office. More

TNS Reshuffles Senior Management in ALM Region

Mar 20 2009

TNS has appointed a new Regional Operating Board for the Asia Pacific, Latin America, Middle East and Africa (ALM) region, led by former TNS Regional MD Jamie Hall, who assumes overall responsibility for the region as ALM CEO. More

Ipsos Reid to Close Canadian Call Center

Mar 20 2009

Polling firm Ipsos Reid is to close its call center in Ottawa, Canada in June, citing client demands for cheaper research. Around 40 full and part-time staff will lose their jobs. More

US Research Firms Feeling the Pinch

Mar 20 2009

Booked revenue and RFPs/proposals at US market research firms have decreased this quarter, according to the latest feedback from the MRA's Research Industry Index (RII). More

SKOPOS Rolls Out Media Evaluation Tools

Mar 20 2009

Europe-based agency SKOPOS has designed a trio of online and qual and quant tools to evaluate new and traditional media. More

Vovici Debuts 'Success Package'

Mar 20 2009

Survey software firm Vovici has launched a customer satisfaction and loyalty research package, designed to offer users dramatic increases in customer engagement by increasing the reliability and validity of customer data. More

Aegis To Shed 780 Jobs, Denies Merger Rumours

Mar 19 2009

British marcoms group Aegis - which owns market research firm Synovate - has announced plans to cut around 780 jobs across its global operations as part of a cost-saving plan to beat the downturn. Meanwhile CEO John Napier denied reports he has held merger talks with competitor Havas. More

Growth Spurt for BrainJuicer

Mar 19 2009

UK-based online research specialist BrainJuicer Group has reported a 2008 organic revenue increase of 42% to £9.3m for 2008, while pre-tax profits rose 56% to £1.37m. More

Kantar Operations Shutters UK Call Centre

Mar 19 2009

In response to what it describes as 'shifting trends in market research', Kantar Operations will be shutting a telephone centre in Warwick, UK, in June. Local reports say that up to 137 people could lose their jobs as a result of the closure. More

New Tool Probes Psyche of 'Brand Lovers'

Mar 19 2009

In the US, brand loyalty specialist The Cult Branding Company has launched a model designed to uncover the motivations behind the purchase behavior of a business's best customers. More

Ipsos Posts 7.8% Organic Growth

Mar 18 2009

Ipsos has posted organic growth of 7.8% and operating margin up 8.2% for 2008, despite a financial crisis which it describes as 'unprecedented in its scale since the modern economy took shape'. More

Boost for UAE People Meter Plan

Mar 18 2009

In the UAE (United Arab Emirates), broadcaster Abu Dhabi Media Company (ADMC) has announced it will fund and lead the introduction of People Meters to measure numbers of TV viewers in the region. More

Ipsos Buys Loyalty Research Firm in Chile

Mar 18 2009

Ipsos has acquired Punto de Vista, described as the leading company in Chile for customer satisfaction research and quality measurement. More

WPP and Google Allocate Research Grants

Mar 18 2009

Eleven universities are to receive funds from the initial round of WPP and Google three-year Marketing Research Awards Program. The money will enable them to conduct studies into how online media influences consumer behavior, attitudes and decision making. More

CallMiner Receives Growth Funding

Mar 18 2009

Speech analytics software provider CallMiner has secured millions of dollars in venture capital, which it says it will use to grow its market share in the speech analytics industry. More

Theorem Expands London Operation

Mar 18 2009

Online media and data analysis firm Theorem has expanded its UK operations by moving to larger offices in Soho, London, and hiring Philip Stromeyer for the new position of Manager, Client Services. More

MTdiamTtrie and Jungo Open Up Digital Home

Mar 17 2009

French media research agency MTdiamTtrie has teamed up with software developer Jungo to create a solution for collecting data relating to the user habits and preferences of those living in 'digital households'. More

Revenue Growth, Flat Profits for Cello

Mar 17 2009

The Research and Consulting arm of UK-based Cello has delivered a headline operating profit of £6.1m (2007: £6.2m) for the year to 31 December 2008, from operating income of £39.1m (2007: £32.m) and revenue of £66.4m, up 30% on the year. The group describes this as a 'good year' given the economic context. More

Vision Critical Community Panels for Synovate

Mar 17 2009

Synovate has announced an agreement with Canadian software provider Vision Critical, to power its online community panels around the globe. More

Behavioral Targeting Launch for 7 Billion People

Mar 17 2009

US-based software firm 7 Billion People has unveiled a solution that enables online retailers to adapt web pages in real-time, promising to shape the e-commerce experience for individual shoppers. More

Microsoft Pulls Out of Analytics Fray

Mar 16 2009

Microsoft has announced that its advertising analytics program 'adCenter Analytics' will be shut down at the end of the year. The service was still in its beta-testing stage. More

'End-to-End Innovation' Launch

Mar 16 2009

Colorado, USA-based Strategyn, Inc. has announced what it calls 'the industry's first fully integrated, end-to-end innovation program', offering clients 'the world's most advanced innovation process' along with the education, software tools and support needed to embed it in a company. More

ZIP-Based Measurement Tool Launched

Mar 16 2009

Atlanta, GA-based AnalyticsIQ has released EconomyIQ(TM), a decision support tool for measuring and forecasting economic conditions by zip code. The product combines data from seven economic indicators including home prices, unemployment rates, retail sales and consumer bankruptcy. More

PPM Reveals Higher Audience for Spoken Word Stations

Mar 16 2009

Spoken word radio stations tend to post higher audience figures with Arbitron's PPM measurement than they used to with diaries, according to data from Coleman Insights, a company specializing in studies of the PPM. More

Debut for Canadian Segmentation Tool

Mar 16 2009

Recently opened research division Pitney Bowes Business Insight has announced the PSYTE HD, a new geodemographic segmentation system for Canada, giving household level data on purchasing behavior, attitudes and preferences. More

Harris Cuts More Jobs

Mar 13 2009

Harris Interactive has made a further 90 staff redundant - 16% of its US full-time workforce - in a bid to make $10m in cost savings. The firm saved $9.5m through headcount reduction in October and December last year. More

Arbitron Talks to Copps

Mar 13 2009

In the US, ratings giant Arbitron has met with Federal Communications Commission (FCC) Acting Chairman Michael Copps in an attempt to head off an investigation into claims that its Portable People Meter (PPM) measurement device undercounts minority radio station audiences. More

Google Duo Open Belgian Analytics Agency

Mar 13 2009

In Belgium, two former Google execs have opened a firm dedicated to web analytics and search engine marketing. More

iLoop Rolls Out Mobile Marketing 'Labs'

Mar 13 2009

Mobile marketing campaign specialist iLoop Mobile has unveiled a new service to assist industry marketers with campaign strategy. More

NeuroFocus Expands into Europe with Neuroco Buy

Mar 12 2009

US-headquartered neuromarketing research agency NeuroFocus has acquired brainwave measurement specialist Neuroco in the UK, as part of its strategy to expand into Europe. Terms were not disclosed. More

Partners to Benchmark Online Ad Effectiveness

Mar 12 2009

In the US, Millward Brown-owned digital ad effectiveness specialist Dynamic Logic and online data collection firm Safecount have partnered to provide an overview of the brand impact of ads running on publishers' sites. More

Firm Probes Response to Online Videos

Mar 12 2009

In the US, market research provider ZeeProbe has launched an online focus group service offering real-time, frame-by-frame video testing. More

Google to Launch Behavioral Targeted Ad Tool

Mar 11 2009

Google is to launch a new behavioral targeting system which will deliver ads based on the sites people visit, not just the searches they make or the site on which the ad appears. In a beta test of the new service, Google will show ads on YouTube and on its partners' sites. More

Income, Profit Down for Chime MR Units

Mar 11 2009

UK marcoms group Chime Communications has seen a continued decline in the performance of its research division, with operating profits dropping by 73% to £400,000, and operating income falling from £7.7m to £7.0m. Results in other divisions carried the group to healthy revenue and profit growth. More

Toluna and nurago Link to Provide Ad Insight

Mar 11 2009

European panels firm Toluna has partnered with technical solutions provider nurago to launch a service which enables advertisers, planners and media buyers to analyse the response of more than half a million of Toluna's panel members to campaigns in six European countries. More

Employee Engagement Tool Launched

Mar 11 2009

UK information systems provider COA Solutions has launched an employee engagement tool to help HR professionals monitor and analyse data to aid their strategy in areas such as absenteeism and staff retention. More

Minority Groups Unhappy with Arbitron Promises

Mar 10 2009

In the US, The Spanish Radio Association (SRA) and the National Association of Black Owned Broadcasters (NABOB) have expressed their 'disappointment and frustration' with Arbitron's recent promises to upgrade its PPM sampling methodology. More

360Ý Brand Assessment Tool Rolled Out

Mar 10 2009

US strategic consultancy Brand Counsel has launched a new assessment tool to help companies evaluate the value and relevancy of their corporate and product branding strategies. More

Arbitron HQ Leaves NYC for Maryland

Mar 9 2009

Arbitron is moving its corporate headquarters from New York City to Columbia, Maryland, where its research and engineering operations are already based. The NYC location will continue as a sales office. President and CEO Michael Skarzynski says he wants 'to live and work where the operational core of the business resides'. More

PluggedIN Launches MR Community Platform

Mar 9 2009

Market research online community specialists PluggedIN have launched a proprietary platform for use by MR and consulting firms looking to launch private online communities for their clients. More

Qualified Success for Canada's Do Not Call List

Mar 9 2009

Canada's Do Not Call list (DNC) is for the most part working well, according to the latest VoxPop survey by the country's Marketing Research and Intelligence Association (MRIA). Eight in ten of those registering a number with the service say they now receive fewer telemarketing calls. More

Alliance for Verve and Vovici

Mar 6 2009

US research software firm Vovici and high-profile London-based start-up Verve have announced a strategic partnership to provide fully serviced customer communities and advisory panels for corporate clients in Europe. More

Insight Helps Drive Growth for WPP

Mar 6 2009

WPP has reported healthy results for the full year 2008. Like-for-like revenue growth of 2.7% came from a combination of a strong first half and slower second half. Insight division Kantar provided 17.1% of all WPP revenue and 12.8% of operating profit. More

Experian and Buxton in Analytics Deal

Mar 6 2009

Information services giant Experian has announced a strategic alliance with Buxton, providers of site location and customer analytics. More

Lightspeed Continues Building UK Team

Mar 6 2009

Lightspeed Research has announced three more additions to its Wimbledon, UK team this month. Angela Bonora joins as a Project Manager, Puja Myne as Sales Coordinator and Matthew Seabrook as a Client Operations Manager. More

Rita Clifton is New MRS President

Mar 5 2009

Rita Clifton, Chairman of Interbrand, is to take over from Jeremy Bullmore as President of the UK's Market Research Society (MRS), when he completes his five-year term in April. More

TACODA Founder Builds Ad Targeting Consultancy

Mar 5 2009

In the US, TACODA and Real Media founder Dave Morgan is launching Simulmedia, a firm promising to help television companies improve the effectiveness of their advertising spots, using sophisticated data analysis and predictive technology. More

EmSense Hires with Expansion in Mind

Mar 5 2009

Brainwave measurement technology firm EmSense Corporation has hired Mark Mallardi as Senior Vice President of Sales and Marketing. More

Uncertainty Over Cuts at ITV

Mar 4 2009

Research and marketing job losses at ITV appear a strong possibility as the UK broadcasting group cuts 600 staff in response to 'unprecedented conditions' in the sector. More

Itracks Sells Call Center, Strikes Deal

Mar 4 2009

Saskatoon, Canada-based online data collection specialist Itracks has sold its call center to market research firm Advanis. The two companies have also formed a partnership that will allow Itracks access to a network of over 250 call stations. More

Arbitron Enhancements Go Nationwide

Mar 3 2009

Radio ratings giant Arbitron has confirmed that it will be extending methodological enhancements from New Jersey, New York and Maryland to all PPM markets. The firm has also announced a new multi-year deal for diary-based ratings, and discussed revenue changes in a 10-K filing. More

SSI Debuts Omnibus, Makes Call for Action

Mar 3 2009

Survey Sampling International (SSI) is launching a US Small Business Owner Omnibus, the first of several b2b omnibuses planned based on its proprietary OpinionWorld Business Community. The firm has also issued an industry-wide call to action with its Respondent Preservation Initiative. More

Eye Tracking Firm Unveils Off-the-Shelf Option

Mar 3 2009

Swedish firm Tobii Technology has introduced what it describes as 'the world's first off-the-shelf eye tracking system for integration', at the CeBIT expo in Hanover this week. More

WebTrends Makes IBM Portal Deal

Mar 2 2009

Traffic analysis firm WebTrends has announced a partnership with IBM, integrating its collection and analysis of visitor behavior data into the computing giant's WebSphere Portal software and creating a closed-loop content performance management solution. More

Annik Appoints Leader for US Growth

Mar 2 2009

India-based MR support and data management company Annik has continued its US expansion with the appointment of Steve Tucholski as North America Vice President and Principal Consultant. More

Globalpark Hires Former SPSS Marketing Director

Mar 2 2009

Online feedback and panel management supplier Globalpark has appointed former SPSS exec Kelly Anson as Vice President of Worldwide Marketing. More

Danish Deal for Millward Brown

Feb 27 2009

Millward Brown has acquired Copenhagen-based qual agency Alsted Research for an undisclosed sum. More

New Arbitron Roles to Support Culture Change

Feb 27 2009

US radio ratings giant Arbitron is recruiting for three new senior executive positions, as part of a shake-up designed to facilitate effective decision-making. More

New Outdoor Audience Measure for Australia

Feb 27 2009

In Australia, the Outdoor Media Association (OMA) is testing a new audience measurement system called MOVE, which calculates people's 'likelihood-to-see' an outdoor ad campaign (LTS), rather than counting all potential viewers who pass by. More

Confirmit Survey Highlights MR Tech Trends

Feb 27 2009

More than half (57%) of the respondents questioned in Confirmit's annual market research software survey cite declining response rates as one of the three major challenges facing the industry. A quarter (25%) say it is the most important challenge for technology to address. More

Bono's Funds Give MR Firm a Lift

Feb 27 2009

LA-based marketing sciences firm MarketShare Partners (MSP) has received funding from Elevation Partners, whose MD and co-founder is Bono, lead singer of the rock band U2. The investment figure was not disclosed. More

Efficiency Initiative to Sustain GfK's Organic Growth

Feb 26 2009

According to preliminary figures, GfK has achieved organic revenue growth of 5.5% to €1,220m for the financial year 2008. The firm has also implemented a new efficiency programme which it says should save €30m between now and 2012. More

'Second Generation' for Booming Peanut Labs

Feb 26 2009

Revenues at sample provider Peanut Labs grew by 300% in 2007, which according to the firm, makes it the 'fastest growing sample source in North America'. The company has also launched a new platform to deliver surveys to respondents within social networks. More

Alliance and UK Promotion Pave Way for ENI Expansion

Feb 26 2009

Specialist MR recruiter Elizabeth Norman International (ENI) has promoted Emy Rumble-Mettle to MD of its UK operation, and has announced a partnership with US-based Morgan Search International, as it expands its international presence. More

TiVo Expands Ratings Service

Feb 26 2009

Digital video recorder (DVR) provider TiVo has added 17 more cable networks to the roster of broadcast and cable channels for its Stop||Watch ratings service. The firm now tracks ratings for 93 networks across the US. More

New Firm Links Online / Offline Behavior

Feb 26 2009

In the US, marketers Albert Gadbut and Tim Daly have set up a permission-based behavioral targeting solutions firm, ClearSight Interactive, to provide services which evaluate consumer online behavior and connect it with offline profile data. More

Lithium Tool Provides Communities Benchmark

Feb 26 2009

Social networking solutions firm Lithium Technologies has launched a set of analytics to measure and benchmark the 'health' of online communities. More

End of the Line for The Wire

Feb 25 2009

UK b2b research specialist IQ has closed its telephone and online data collection firm The Wire, just three weeks after acquiring it from global agency Illuminas. More

Arbitron Scraps Charlebois's Role

Feb 25 2009

Following a review of its operations, Arbitron has eliminated Owen Charlebois' role as President, Technology, Research and Development. The media research veteran will leave the firm on 22 March. More

Yahoo! Debuts Behavioral Targeting Tools

Feb 25 2009

Internet services giant Yahoo! has launched three targeting tools to help marketers deliver ads based on consumers' online behaviour or characteristics. More

E-learning Experts Open MR Consultancy

Feb 25 2009

In the US, e-learning veterans Jeff Cobb and Celisa Steele have launched Tagoras, a market research and consulting firm specializing in the design, marketing and management of digital learning and knowledge. More

Photon Cuts Market Research Jobs as Earnings Climb

Feb 24 2009

Australian marcoms group Photon, which owns MR firms The Leading Edge and Jigsaw Strategic Research, has made 5% of its staff redundant - a total of 129 jobs of which 17 are in its research arm. More

MRops Opens Communities Division

Feb 24 2009

US market research data collection agency MRops has opened a division to help clients build and manage online communities, and appointed Jeff Berg as Head of the new practice. More

Firms Partner to Offer Analytics and Modelling

Feb 24 2009

In the UK, marketing data analysis software firm Apteco and marketing software provider Neolane are combining their solutions to offer users marketing analytics and data visualisation techniques. More

RI Merged into TNS

Feb 23 2009

The Kantar Group is streamlining its businesses after buying TNS. The TNS Custom business will merge with Research International and will be generally known as TNS. A new social research force for the UK is established in TNS-BMRB, while Kantar has four new vertical sector operating units: Media, Health, Retail and Worldpanel. More

IAB Measurement Guideliness Finalised

Feb 23 2009

In the US, the Interactive Advertising Bureau (IAB) has released the final version of its Audience Reach Measurement Guidelines, which aim to provide clear, consistent definitions of key metrics and create a single standard for measuring web audience sizes. More

Schlesinger Launches Health Care Community

Feb 20 2009

US data collection firm Schlesinger Associates has launched an online patient health and wellness community, built and managed by partner firm Inspire; and has promoted Amber Leila Jones to the position of Executive Vice President to lead the initiative. More

Surfers Give Thumbs Down to Online Behavioral Ads

Feb 20 2009

Most web surfers are not happy with having information collected about them in order for advertisers to provide them with more tailored ads, even where the info is not personally identifiable, according to study results from ad technology firm Burst Media. More

Added Value Picks McGowan for CMO Role

Feb 20 2009

In the UK, Kantar-owned brand and insight agency Added Value has transferred Paul McGowan to its newly created position of Chief Marketing Officer, to lead an investment programme across its network of international offices. More

MRA Lobbying Secures 2010 Census Funding

Feb 19 2009

In the US, the Marketing Research Association (MRA) has helped fend off attempts to cut budget for the decennial census, by convincing the US Congress to provide $1bn census funding as part of its economic stimulus package. More

BT Still Facing Phorm Probe

Feb 19 2009

In the UK, phone giant BT is still being questioned about its use of customers' data without their permission, during a trial of Phorm's online ad targeting platform 'Webwise' back in 2006. More

Curtain Up for New Movie Ranking System

Feb 19 2009

In the US, movie community platform Flicketz and research agency OTX have partnered to launch a movie ranking system which combines the influence of critics' reviews with word-of-mouth audience feedback. More

DDW Expands 'Know More' Panel

Feb 19 2009

Marketing research agency Data Development Worldwide (DDW) has increased the size of its online 'Know More' panel to provide access to 3.4 million households and 6 million consumers in the US and 1.5 million consumers in Canada, the UK, Europe, Australia and Scandinavia. More

Ipsos Marketing Rolls Out Brand Evaluation Tools

Feb 19 2009

In the US, Ipsos Marketing has launched two new research tools to help marketers understand a brand's growth potential and how consumers will interact with it. More

C-nario Taps TruMedia Facial Analysis System

Feb 19 2009

More momentum for the idea of ads that analyse passers-by: digital signage software producer C-nario has partnered with TruMedia Technologies to integrate the latter's facial recognition tracking systems into its products. More

Synovate's Acquisitions Man Joins Verve

Feb 18 2009

New London-based technology, telecoms and media research provider Verve has hired former Synovate CEO/CFO Peter Chopra as Partner, Strategic Finance and International Development. More

TMN Suspends Share Trading Pending Bid

Feb 18 2009

In the UK, TMN Group, which owns MR firms ICD Research and iD Factor, has suspended trading in its shares on the Alternative Investment Market (AIM ), as it discusses a potential reverse takeover of the company. More

Ugam Expands in North America

Feb 18 2009

Indian MR outsourcing firm Ugam Solutions has opened new offices in Rochester, New York and Dallas, Texas, and appointed Jim Frederickson as its President in North America and Russell Britt as Senior Vice President, Sales and Marketing. More

NPD Unveils Ecommerce Tracking Service

Feb 18 2009

US consumer and retail specialist The NPD Group has begun offering weekly ecommerce point-of-sale (POS) data for consumer technology. More

iPerceptions Updates Online Audience Tool

Feb 18 2009

Web-focused 'Voice of Customer' analytics provider iPerceptions has upgraded its 4Q survey solution with advanced visitor segmentation capabilities. More

Filtrbox Updates Market Intelligence Service

Feb 18 2009

US market intelligence provider Filtrbox has updated its G2 service, which monitors thousands of news outlets, millions of blogs, and social networks such as Twitter. More

Gongos Taps Village Voice

Feb 18 2009

US consultancy Gongos Research has launched Consumer Village, an online community providing an alternative means of conducting both qual and quant research. More

Arbitron Costs Outstrip Revenue Growth

Feb 17 2009

Radio ratings giant Arbitron has reported a 9% drop in net income from $3.7m in Q4 2007 to $3.4 in the fourth quarter of 2008, despite revenue increasing 16.8% to $93.6m. More

New Venture for Healthcare Panel Specialist

Feb 17 2009

In New York, All Global's former President Jerry Arbittier has launched a new healthcare data collection firm to provide both panel and off-panel sampling methodologies to healthcare market research agencies. More

Mobile Trade Association Launches Own UK Ratings

Feb 17 2009

Mobile industry trade association the GSMA is planning to launch an audience measurement system which it says will enable media and ad agencies, brands and publishers to deliver better mobile ad campaigns. More

Online Video Ad Assessment Tool Unveiled

Feb 17 2009

In the US, online video ad service provider Jivox has developed a new metric to help advertisers gauge the effectiveness of their online video ads. More

Research Now Adds Flash Tools

Feb 17 2009

Online research and panels specialist Research Now has added four new tools to its Rich Media toolkit, which provides clients with Flash survey enhancements. More

Thornton to Lead UK Entry for Cint

Feb 16 2009

Former Ciao Europe MD Richard Thornton has joined Sweden-based panels firm Cint as UK MD, managing its expansion into the UK market. He will start by opening an office in London and recruiting sales and support staff. More

Vertigo Adds OoH Face Analysis Technology

Feb 16 2009

In Canada, out-of-home (OoH) digital signage manufacturer Vertigo Group is to integrate CognoVision Solutions' face detection technology into its LCD displays, allowing targeted outdoor ads. More

US Firms Link for Social Media Insight

Feb 16 2009

Core Strategies and Wise Window, Inc. have announced a partnership to offer clients insights from consumer generated media. More

Ipsos Posts Good Growth, Seeks More This Year

Feb 13 2009

Ipsos has reported full-year organic growth of 7.8% with revenues up 5.6% to €979.3m from 2007. The group says that in 2009 it intends to deliver further growth, while maintaining margins - at the very least - at their 2008 level. More

FTC Updates Behavioral Ad Guidelines

Feb 13 2009

In the US, The Federal Trade Commission (FTC) has issued a revised report which reinforces the view that companies which track peoples' online behaviour should follow self-regulatory guidelines to protect user privacy. More

eDR Restructures and Promotes

Feb 13 2009

UK-based online performance researcher eDigitalResearch (eDR) has realigned its business structure to cope with increased turnover and company growth. The firm has also promoted Nada Gillard to the position of Research Manager. More

Band Metrics Tests Music Industry Tool

Feb 13 2009

Online music intelligence platform Band Metrics is testing a web application that aims to collect, analyze and display popularity and trends data for musicians and bands. More

Ventraq Unveils Customer Analytics Solution

Feb 13 2009

In the US, Ventraq - which provides insight to mobile service providers - has added to its Business Analytics suite with the launch of a solution to enable users to improve and influence the customer experience. More

'Job Done' for NielsenConnect as Mandel Leaves

Feb 12 2009

In New York, media's 'most quoted man' Jon Mandel has left his role as President of NielsenConnect, which is closing after two years in operation. More

comScore Profit Jumps 60%

Feb 12 2009

Fourth quarter net income at online audience measurement firm comScore jumped 60% to $20.4m or 67 cents per share, from $12.7m, 42 cents per share, in the same period the previous year. More

Revenue Jump for Toluna

Feb 12 2009

Panels and technology firm Toluna has reported a revenue increase of more than 70% to £21m for 2008, from £12.5m in 2007. Excluding the effect of acquisitions, revenue rose by just over a third. More

Western Wats Closes Nebraska Call Center

Feb 12 2009

US data collection firm Western Wats has closed its Chadron, Nebraska phone center, blaming the economic downturn. Around 100 part-time employees have been laid off. More

JD Power and TNS Form Metrics Partnership

Feb 12 2009

US auto research specialist JD Power and Associates has formed an agreement with web analytics unit TNS Compete to jointly develop products based on market intelligence gathered through the online automotive buying process. More

PivotLink Raises $10m Venture Capital

Feb 12 2009

In the US, on-demand business intelligence (BI) provider PivotLink has raised a $10m investment, which it plans to use to expand sales and marketing, accelerate product development, and bolster its BI solutions delivered in a software as a service (SaaS) model. More

Fujitsu to Launch Retail Analytics Service

Feb 11 2009

In the UK, Fujitsu Services is planning to launch a business analytics solution to help retailers turn business data into actionable reporting and analysis. More

Pollsb Gets $1.3m for Online Polling Platform

Feb 11 2009

Youth networking site / fun polling platform Pollsb has secured $1.3m in funding, which it plans to spend on further development of its polling tools. More

SearchHelp Becomes EchoMetrix, Launches Teen Monitor

Feb 11 2009

In the US, content analysis firm SearchHelp is to launch a system monitoring tens of millions of unfiltered teen chats on blogs and online communities. To support the initiative, the firm is changing its name to EchoMetrix and has appointed Jeffrey Greene as CEO. More

Ciao Adds to Web Optimisation Partnership

Feb 11 2009

Ciao Surveys has extended its partnership with Yuseo, a specialist in the ergonomics of interactive systems. The firms' e-Performance Observatory solution will now analyse users' experience of e-commerce high-tech web sites in the UK, Germany and France. More

Visible Technologies Reshuffles Leadership

Feb 10 2009

US social media analytics firm Visible Technologies has appointed Dan Vetras as its new CEO, and moved current incumbent Adam Selig to the new role of Divisional President of Strategic Alliances, focussing on distribution channels and key partners. More

mo'web Appoints in UK, Opens in US

Feb 10 2009

Full service online research agency mo'web has appointed Cathrene Rowel as its new Director, replacing Tom Fuller who has returned to the States to set up the firm's first US operations. More

Kadence Beats Downturn with Rapid Growth

Feb 9 2009

B2B research specialist Kadence has reported revenue of US$7.8m in the six months to December 2008 - 40% up on the same period a year before. More

Dynamite Year for Mining Firm

Feb 9 2009

Text mining software supplier Clarabridge has announced that it trebled its revenue in 2008. In addition to growth in its core sectors of retail, consumer goods and hospitality, the company says it has expanded into new areas with big name deals in telecoms, financial services, technology and entertainment. More

Transfer and Promotion Boost Brazilian Team

Feb 9 2009

Synovate is strengthening its Brazilian business from March by giving new roles and responsibilities to Manuel Lopes; and to Jesus Caldeiro who returns from Spain. More

Former TNS Media Head to Advise TRA

Feb 9 2009

Advertising ROI specialist TRA has announced the appointment of Andrea Mezzasalma to its Advisory Board. Formerly Global Sector Head of TNS Media Research, Mezzasalma will provide expertise in the areas of strategic corporate initiatives and global partnerships. More

Harris Revenues Tumble

Feb 6 2009

Harris Interactive has announced a steep decline in revenue for the second quarter of its fiscal 2009, to $50.7m from $62.7m a year previously. An already substantial operating loss for the quarter looked a lot worse after a write-down of $40.3m for goodwill impairment. More

Boom Year for Omniture

Feb 6 2009

WPP's new partner Omniture has announced results for its fourth quarter and fiscal year ended December 31, 2008. Revenue of $296m is more than double the 2007 figure - on a like-for-like basis it grew 113%. More

Restructured IMS Happy to Predict Flat Year

Feb 6 2009

Pharma research leader IMS Health has announced full-year 2008 revenue up 3% at constant currencies to $2,329.5m. Income grew slightly (2%) and EPS respectably (11%) in real terms. Chairman and CEO David R. Carlucci said the firm was 'positioned to perform well in a slower growth environment'. More

Select Gets the Measure of British Kids

Feb 6 2009

UK agency Select Research has begun work on the first large-scale project to measure the size of children across the country using 3D body imaging scanners. Known as Shape GB, the project is sponsored by major retailers Next, Monsoon and George at Asda. More

Concept Testers Follow the Crowd

Feb 6 2009

Atlanta-based MR agency Infosurv is promising rapid and accurate concept testing facilities using the principle of on-demand prediction markets, the idea popularized in James Surowiecki's book, 'The Wisdom of Crowds'. More

Maryland Agreement for Arbitron

Feb 6 2009

Arbitron has announced an agreement with the Office of the Attorney General of Maryland regarding its Portable People Meter (PPM) services in Washington D.C. and Baltimore. More

Pharmaceuticals Model Launched

Feb 6 2009

WPP-owned healthcare and pharmaceutical market research specialist Ziment has introduced COMPOUNDZ, a system for modeling the potential uptake of new products. More

Global Roll-Out for Nielsen Store Planning Tool

Feb 5 2009

Nielsen is about to roll out its store layout and category space management solution my.spaceman, across more than 100 markets. More

Wilkerson Re-brands, Moves to New HQ

Feb 5 2009

In the US, employee-owned market research agency Wilkerson & Associates has changed its name to Thoroughbred Research Group and moved its corporate HQ to new offices in Louisville, Kentucky. More

MRI Starch Readies for Syndicated Service

Feb 5 2009

In the US, print ad effectiveness research firm MRI Starch is planning to launch a syndicated ad measurement service which will triple the number of magazine issues it measures in 2009. More

Syniverse Unveils Roaming Forecast Tool

Feb 5 2009

In the US, mobile services firm Syniverse Technologies has launched RoamWise, a forecasting tool to provide real-time subscriber-roaming behaviour data, designed to help mobile operators optimize their roaming services. More

WPP Buys Store Simulation Tech Firm

Feb 4 2009

In the UK, marcoms giant WPP has snapped up Red Dot Square Solutions, a firm which provides virtual market research to help retailers and manufacturers predict consumer behaviour in-store. Terms were not disclosed. More

Panel Research Boom Continues

Feb 4 2009

In the US, the market for independent online panel suppliers grew 16.7% to $1.2bn in 2008, according to estimates contained in a recent study conducted by research and advisory firm Outsell. More

RI Rolls Out Sales Prediction Tool

Feb 4 2009

Research International (RI) has launched a simulated test market system designed to provide sales predictions within the consumer packaged goods category. More

New Euro MD, German Office for comScore

Feb 4 2009

In the UK, Mike Read has been promoted to the post of Senior Vice President and Managing Director of comScore Europe, responsible for all EMEA commercial activities. He will also oversee the firm's European offices in the UK and France, with Germany soon to come. More

IAB Canada Launches Media 'Imperatives' Tool

Feb 4 2009

The Interactive Advertising Bureau (IAB) in Canada has launched a new tool to help media practitioners understand how a combination of Internet and TV advertising impacts on consumer behaviour. More

Global Ops Head to Leave Harris Interactive

Feb 3 2009

Harris Interactive's US-based President of North American and Global Operations, David Vaden, is set to leave the firm on Friday. The company has also agreed adjusted terms for its purchase of Canadian research provider Decima. More

Creston's Insight Arm Stays Strong

Feb 3 2009

Marketing services group Creston has reported a 4% increase in revenues for the nine months ending December 2008. The group says trading for ICM and Marketing Sciences, the larger companies in its Insight Division, remains 'robust'. More

Confirmit Launches Multi-Channel Platform

Feb 3 2009

Research software provider Confirmit has launched a new platform allowing clients to conduct surveys using a variety of data collection methods and channel them into in a single feedback program. More

Research Now Reports 60% Revenue Growth

Feb 2 2009

Online research and panels specialist Research Now has announced a 60% increase in group revenues to £41.2m for 2008, compared with £25.8m a year previously. Profit before tax was £5.7m, compared with £0.3m in 2007. More

Trio Link Up for Social Media Ad Measurement

Feb 2 2009

In the US, social media ad targeting firm Lotame has partnered with DIY online survey agency Vizu and natural language processing technology company Amplify, to measure the value of advertising on social media. More

Partnership for Vovici and CGA

Feb 2 2009

Survey software firm Vovici has partnered with UK customer experience consultancy CGA to offer clients customer experience measurement. More

Google Adds Time-Shifted Data

Jan 30 2009

Google's platform for TV advertisers is to offer new time-shifted viewership data, showing how and when viewers see commercials in recorded programs, via an alliance with technology solutions distributor MediaBank. More

Ad Targeting Firm Acquired

Jan 30 2009

Online publishing network Glam Media, Inc. has acquired a display ad targeting and optimization company, AdaptiveAds. More

TMN Makes Cuts, Lowers Expectations

Jan 30 2009

TMN Group plc, which owns MR firms ICD Research and iD Factor, says that due to a 'continued decline in performance' its profit will be 50 per cent below expectations for the full year, and that it will make staff cuts 'across the company'. More

Solid Results for D&B

Jan 30 2009

Business information firm Dun & Bradstreet Corporation (D&B) has reported fourth quarter revenues up 4% to $474.7m, and full year revenue up 7% excluding foreign exchange effects. More

B2B Expands in UK and China

Jan 30 2009

UK-based B2B International has taken on additional floorspace for its Bramhall, Manchester Head Office, and says it will also move its China office, established only in December 2006, to larger premises in the spring. More

Media Square Completes MR Sale to IQ

Jan 30 2009

In the UK, marcomms group Media Square has announced the completion of its sale of MR consultancy assets to IQ Holdings plc. Viewpoint Field, Viewpoint Studios and The Wire were previously part of Media Square-owned Illuminas, but were considered 'not core' to its offer. More

WPP Links with Omniture, Invests $25m

Jan 29 2009

Marcoms giant WPP has announced a partnership with US web analytics firm Omniture to provide clients with 'more effective insights' across both digital and traditional media channels. The deal involves WPP investing $25m in Omniture stock. More

Pitney Bowes Forms Insight Arm

Jan 29 2009

In the US, document management giant Pitney Bowes – the parent of location intelligence provider MapInfo – has formed a new division to help market its data analysis services. More

BuzzBack Reports Rapid Growth

Jan 29 2009

Web-based consumer researcher BuzzBack has reported a 35% increase in sales in 2008, with growth in profits following expansion of the business. More

NEC Ad Watches You Back

Jan 29 2009

In Japan, IT solutions giant NEC has developed a digital signage board containing face recognition technology, which can serve up targeted ad content according to the viewer's gender and age and measure how interested they were in a particular ad. More

Peanut Labs and DMS Partner

Jan 29 2009

Sample provider Peanut Labs and AOL-owned online marketing research and field agency DMS (Digital Marketing Services) have partnered to combine their recruitment strengths. More

Mobile Phone Insight Firm Gets $20m

Jan 28 2009

In the US, mobile phone intelligence firm Carrier IQ has raised $20m in a third round of funding, which it plans to use to develop new IQ Insight products and expand its reach in both Europe and Asia Pacific. More

Lightspeed and ORU First to Gain Panel Standard

Jan 28 2009

In Australia, panels from Lightspeed Research and The Online Research Unit (The ORU) are the first to be accredited with the new international standard for online research, QSOAP. More

P&G Research Head Mourns MR's Lost Listening Skills

Jan 28 2009

Researchers need to develop listening and idea generating skills, according to Procter & Gamble's senior researcher Kim Dedeker, who was speaking at yesterday's Advertising Research Foundation (ARF) workshop 'Transform Your Research By Listening'. More

New Global Ops Head for Neuromarketing Firm

Jan 28 2009

US-based NeuroFocus has appointed cognitive neurophysiologist Dr John Polich as its Director of Global NeuroLab Operations. More

UK Firm to Offer Music Analytics Service

Jan 28 2009

In the UK, music industry financing platform Slicethepie has launched a web-based consumer insight and music analytics service which it claims will help identify the commercial potential of any track, and give an indication of its most suitable target market. More

IAB's Canadian Call To Action

Jan 28 2009

The Interactive Advertising Bureau (IAB) is calling for Canadian professionals to join together to help advance excellence in the area of online audience measurement. More

PR Firm to Monitor Social Media

Jan 28 2009

In New York, PR company MWW Group has launched a social media monitoring service to enable analysis of dialogue across the 'social web'. More

Arbitron Gets Agreement on PPM Patents

Jan 27 2009

Radio ratings giant Arbitron has reached separate agreements with Ipsos and The Media Audit regarding infringement of three US patents relating to its Portable People Meter (PPM). The deals mean the two firms will not compete with the PPM for at least three years. More

Research Now Launches in New Zealand

Jan 27 2009

Online research and panels specialist Research Now has opened an office in Auckland, New Zealand, and appointed former TNS exec Martin Tomlinson as Client Development Manager. More

Ipsos to Utilise Tobii Eye Tracking Solutions

Jan 27 2009

Swedish eye tracking firm Tobii Technology has signed a global agreement with Ipsos Marketing for its Eye Tracking hardware and software to be integrated into Ipsos' Pack Evaluation packaged testing system and other Ipsos solutions. More

MRA Guidelines Mark Data Privacy Day

Jan 27 2009

In the US, the Marketing Research Association (MRA) has released a set of best practices for survey and opinion research, in recognition of Data Privacy Day which takes place tomorrow. More

Itracks Adds to Focus Group Software

Jan 27 2009

Canada-based online data collection specialist Itracks has updated its Bulletin Board Focus Group software with an additional language option, and user enhancements for both moderators and respondents. More

Nielsen Shutters P.R.I.S.M. Initiative

Jan 26 2009

In the US, Nielsen has announced the indefinite suspension of its P.R.I.S.M. initiative, which it set up with the In-Store Marketing Institute in 2006. P.R.I.S.M. aimed to establish a common industry metric to measure audiences and gauge the effectiveness of in-store marketing. More

Vehicle Launch Index Powers Up

Jan 26 2009

In the US, automotive specialist JD Power and Associates has launched an index to provide auto manufacturers with information that quantifies how well a new vehicle model performs during its launch years. More

Belgian Firm Debuts Remote Online Tool

Jan 26 2009

In Belgium, Insites Consulting has launched an online tool which allows users to conduct in-depth interviews and online user experience testing through remote desktop technology and VoIP (Voice over Internet Protocol). More

Verve Names New Partner and UK MD

Jan 23 2009

In the UK, technology, telecoms and media research provider Verve has hired former FreshMinds COO/MD Jeannie Arthur as Partner and UK MD. More

Roy Morgan's CIO Quits

Jan 23 2009

Australian market research and polling company Roy Morgan is advertising for a new Chief Information Officer, following the resignation of Douglas Young. More

Vests and Tests for Super Bowl Watchers

Jan 23 2009

In the US, media research firm Innerscope Research will be using biometric measurement to track the physical responses of people watching ads during next weekend's Super Bowl game. More

Revelation Launches Web 2.0 Integration Tool

Jan 23 2009

In the US, Revelation – which develops web-based qual research tools – has created what it describes as the first online Qualitative Discovery System (QDS). More

Insight at the Heart of New WPP

Jan 22 2009

Global communications group WPP is planning to move away from its role as a traditional media and advertising supplier, to concentrate on becoming a more insight-led organisation, says CEO Sir Martin Sorrell. More

Healthy Order Books at GfK

Jan 22 2009

Despite the global downturn, GfK has booked nearly a quarter of its expected revenue for the year, says CEO Klaus Wübbenhorst – almost precisely in line wth figures for this time last year. More

Holden Pearmain Bridges Panel 'Gap'

Jan 22 2009

UK-based Holden Pearmain Research has launched a new panel service which aims to convert clients' customer databases into 'managed, incentivised and engaged' dedicated client panels. Payam Ghamsari joins to head up the new Panel Solutions Team. More

Elsevier Shines Light on its Content

Jan 22 2009

Scientific publisher Elsevier had introduced illumin8, a web-based natural language processing system designed to help researchers extract meaning from its scientific content, millions of patents, and eight billion web pages. More

New CEO for Chime's Research Arm

Jan 21 2009

UK marcoms group Chime Communications has appointed Paul Tredwell as Chief Executive of its Research and Engagement division. More

KDPaine Launches Investor Relations Tool

Jan 21 2009

US research consultancy KDPaine & Partners has launched a measurement and analysis tool which the firm says offers a first for the Investor Relations (IR) professional. More

Nielsen Names New Consumer MD

Jan 21 2009

In Singapore, Nielsen has appointed Suresh Ramalingam as Managing Director of Consumer Research for its newly expanded API, MENAP and Southern Africa regions (APIMEA). More

Burke Prepares New Headquarters

Jan 20 2009

In the US, full service marketing research firm Burke Inc has acquired a seven acre property in downtown Cincinnati, which will become the future site of its new corporate headquarters. More

YouGov Rolls Out Social Media Tracker

Jan 20 2009

In the UK, online market research agency YouGov has launched a quarterly report that tracks consumers' use of social networking sites and their levels of engagement and advocacy. More

'Retargeting' Agency Joins Privacy Coalition

Jan 20 2009

In the US, retargeting ad agency FetchBack has joined the Network Advertising Initiative (NAI) – a coalition of online advertising companies that have established standards for protecting web consumers' online privacy. More

Indonesian Firm Debuts Election Data Tool

Jan 20 2009

Ahead of the 2009 elections in Indonesia, Jakarta-based research firm MarkPlus Insight has launched a system to enable political parties, analysts and candidates to access and analyze opinion polls and map voters' behaviour in each election district. More

Growth, German Office and Canadian Deal for BrainJuicer

Jan 19 2009

UK-based online quant research specialist BrainJuicer Group Plc has issued a trading statement with 2008 results ahead of market expectations. Reported revenue rose more than 40% to £9m – all organic growth - and operating profit was up by 45% to over £1.2m. More

2CV Hires Lane to Open Analytics Division

Jan 19 2009

In the UK, full service research agency 2CV has announced the launch of a new division, and appointed former Orange Head of Analytics Simon Lane to lead it. More

Visitor Targeting Package Unveiled

Jan 19 2009

London-based Intellitracker Ltd has launched Visitor Profiler, a suite of behavioural targeting tools for profiling and segmenting web site visitors based on their actions. More

ISO Acquires Healthcare Data Specialist

Jan 16 2009

In the US, risk information firm ISO has acquired D2Hawkeye (D2), a provider of information solutions for the healthcare industry. Terms were not disclosed. More

Mobile Operators to Develop Own Measurement Tool

Jan 16 2009

In France, cell phone operators Orange, SFR and Bouygues Telecom have partnered to develop their own system for measuring mobile Internet audiences. More

SPSS Upgrade Offers Multi-Language Text Analysis

Jan 16 2009

MR software and predictive analytics giant SPSS has updated its text analysis platform to enable users to analyze text in multiple languages and then integrate this insight with other quantitative data. More

GfK Combines US Healthcare Units

Jan 15 2009

In the US, GfK has consolidated its three healthcare market research operations – GfK Market Measures, GfK Strategic Marketing and GfK V2 – into one entity called GfK Healthcare, which will provide health care manufacturers with access to a global single resource. More

Another Flat Quarter for US MR Firms

Jan 15 2009

Booked projects and RFPs for US research firms were flat or down slightly overall in the third quarter of 2008, according to feedback from the MRA's Research Industry Index (RII). More

IBM Rolls Out Retail Analytics

Jan 15 2009

Computer giant IBM has unveiled a portfolio of solutions designed to help retailers analyze data and apply it to business processes. More

Omniture Tool Maps Shopper Behavior

Jan 15 2009

US web analytics firm Omniture has launched a product to provide retailers with real-time visual analysis of customer interactions, and correlate off-line data with online interactions. More

IMMI Brings in KMR's McKenna as CEO

Jan 15 2009

In the US, Integrated Media Measurement Inc (IMMI) has named veteran media and ad measurement executive Bill McKenna as its new President and CEO. More

Euro RSCG Adds Digital Expertise to Discovery

Jan 15 2009

Marketing services group Euro RSCG Worldwide has integrated its Baltimore-based Euro RSCG 4D digital unit into its data analytics wing Euro RSCG Discovery, thereby strengthening the latter's behavioral marketing capabilities. More

WaveMetrix Turnover Up 50%

Jan 14 2009

UK headquartered 'online buzz' research specialist WaveMetrix has reported its third consecutive year of 50% growth in turnover. More

pfj Buys RPCushing

Jan 14 2009

UK-based MR recruitment specialist RPCushing has become part of pfj, one of the country's leading recruitment firms. pfj took a majority interest in RPCushing for an undisclosed sum. More

SSI Changes Leaders

Jan 14 2009

After almost exactly two years at the helm of SSI, Jim Follett has departed the company and is replaced by Bloomerce founder Kees de Jong. Dennis J. Beckingham meanwhile joins the firm as President and CFO. More

United Sample Raises $3m to Grow Business

Jan 14 2009

In the US, online survey sample firm United Sample has raised $3m in Series B funding which it will use to fuel sales, increase marketing efforts, develop technology and enhance operations. More

Online Customer Behavior Tool Launched

Jan 14 2009

In the US, customer behavior analytics specialist Quantivo has launched a new Software-as-a-Service (SaaS) tool, Affinity Analytics, to uncover new insights about online customer behavior patterns. More

UAE Opts for 'People-Meter' TV Measurement

Jan 13 2009

In the UAE (United Arab Emirates), the National Media Council (NMC) and the Telecommunications Regulatory Authority (TRA) are working together to introduce the country's first metered measurement of TV audiences. More

RI Names Gollnick CEO Germany

Jan 13 2009

In Hamburg, Germany, Research International has appointed Frank Gollnick as CEO, with a remit to lead the firm's expansion in the country and position it as a 'leading innovation agency'. More

Ciao Surveys MD Departs

Jan 13 2009

Richard Thornton has resigned as Managing Director of Ciao Surveys after five years at the firm, saying in a statement that 'it was a natural time to move on'. He leaves today. More

Nielsen Ditches Scorecard for Repucom System

Jan 13 2009

In the US, Nielsen has partnered with broadcast measurement firm Repucom to analyze content and measure viewers' exposure to sponsored media during televised sporting events. The new service will replace Nielsen's current Scorecard offering. More

Online Privacy Alliance Formed

Jan 13 2009

In the US, four marketing and ad industry associations have partnered to develop self-regulatory principles which will address concerns about the use of online consumer data for behavioral advertising purposes. More

Must be the Weather: Firms Link Retail Behaviour

Jan 13 2009

US firms Planalytics and Revionics have partnered to incorporate the former's weather intelligence into the latter's price optimization solution, to help clients adjust pricing decisions to match localized consumer buying behavior. More

CEM Products Roll Out Down Under

Jan 13 2009

Canadian Customer Experience Management (CEM) firm Empathica has partnered with Australian market research firm DBM Consultants, to roll out its services and products to organizations in the region. More

Morris Hands Over Arbitron Hot Seat

Jan 12 2009

Arbitron has appointed Michael P. Skarzynski as President and CEO, taking over immediately from Steve Morris who will continue as Chairman of the Board and serve as an advisor during the transition. More

Bolloré 'Lining Up Aegis Bid'

Jan 12 2009

GfK and venture capital group Apax Partners could be possible buyers for Synovate, while Havas Chairman Vincent Bolloré nets the remainder of Aegis, according to reports in the UK press. More

Bleak Midwinter for UK Marketers

Jan 12 2009

More record-breaking bad news for UK marketers. The latest quarterly Bellwether survey published today by the IPA says marketing budgets have dropped for a fifth successive quarter, and fallen year-on-year for the first time in the survey's history. More

Kantar Names Privacy Chief

Jan 12 2009

WPP's insight and consultancy division The Kantar Group has made what it claims is an industry first appointment, with the naming of George Pappachen in the newly-created role of Chief Privacy Officer. More

Nunwood Growth Continues Unabated

Jan 12 2009

UK-based agency Nunwood, fresh from its MRS Agency of the Year award, is recruiting to cope with record new business of £3.4m, and 45% growth in international sales. More

Reshuffled Dexterity 'To Grow Aggressively'

Jan 12 2009

Research outsourcing and analytics firm Dexterity has announced that co-founder Palanivel Kuppusamy is retaking the role of Chairman and CEO from Anantha (Krish) Krishnan who moves into a strategic advisor role. More

Arbitron Settles NJ Suit; NABOB Calls for Nationwide Extension

Jan 9 2009

US media ratings giant Arbitron has signed a settlement with New Jersey Attorney General Anne Milgram to resolve her concerns that its PPM undercounts the listening habits of minorities. The result has prompted a call for terms of the settlement to be rolled out across all PPM markets. More

Web Analytics Market Set to Defy Recession

Jan 9 2009

In the US, a survey conducted by the Web Analytics Association (WAA) has found that more than 96% of respondents plan to increase or maintain current spending on web analytics during the year. More

WiseMen Panel to Offer Business Advice

Jan 9 2009

In the US, marketer Bob Bulik has set up a company offering access to a panel of 100 specialists in market research, sales, product development and revenue growth. More

Cell Phone Response System Launched

Jan 9 2009

In the US, web-based application developer LetsGoExpo has launched a web-based audience response system using text messaging, which it says can be used for surveys, polls, staff training and marketing initiatives. More

ARF Hires Media Industry Veteran

Jan 8 2009

In the US, The Advertising Research Foundation (ARF) has appointed traditional and Internet media specialist Craig Gugel as Senior Vice President, Media Analytics. More

IRI Appoints FMCG Specialist for UK MD Role

Jan 8 2009

Retail data giant Information Resources Inc (IRI) has appointed Blair Ruelens as Managing Director in the UK, replacing Jeremy McNamara who has left the firm following a review of the company's UK business direction. More

Confirmit Partners for SaaS Telephony

Jan 8 2009

Research software provider Confirmit has partnered with call recording/outbound dialling technology firm Magnetic North to deliver a hosted telephony platform that enables market research firms to reduce the cost of telephone research projects. More

Ziment Unveils Order-of-Entry Modelling Technique

Jan 8 2009

In New York, healthcare researcher Ziment has introduced an analytic technique for modelling 'order-of-entry' effects on new product research and forecasting. More

Arbitron Resolves NY Lawsuit

Jan 7 2009

In the US, media ratings company Arbitron has settled a lawsuit filed by New York Attorney General Andrew Cuomo, who had claimed that the firm's Portable People Meter (PPM) ratings misrepresent minority listenership. More

Tri-Direct Re-brands as Insight Specialist

Jan 7 2009

UK direct response ad agency Tri-Direct has re-positioned itself as a customer insight specialist by creating an Insight and Analytics team with the core proposition 'Know Your Customer'; and has been re-named Acquity. More

ICT Restructures and Loses Market Research

Jan 7 2009

In the US, CRM outsourcing firm ICT Group has announced that it will no longer be providing market research services, and that it will be closing or partially closing six of its contact centers in the US and Canada, and offshoring much of the work from those in Europe and Australia. More

CACI Develops Web Intelligence Tool

Jan 7 2009

In the UK, demographic and market information firm CACI has developed a web intelligence tool to enable businesses to monitor customers' web activity and then target them with tailored communications based on their profiles. More

ESOMAR Names New President

Jan 6 2009

ESOMAR, the global association for market and opinion research, has appointed US-based Gunilla Broadbent as its President for the period 2009-2010. She is the second woman to hold the position and the first President who resides outside Europe. More

UK Stats Authority Unveils Code of Practice

Jan 6 2009

The UK Statistics Authority (UKSA) has published a new 'Code of Practice for Official Statistics', which it hopes will rebuild trust in official statistics. More

MRA Predicts Key Legal Issues for MR in 2009

Jan 6 2009

Auto-dialling of cellphones and online behavioral tracking are among the key areas raising legislative and regulatory concern for the research profession in 2009, according to a new forecast by the US-based Marketing Research Association (MRA). More

Modelling and Analysis Unit for REaD Group

Jan 6 2009

In the UK, data management firm The REaD Group has launched a division offering lifestyle data, bespoke customer modelling, analysis and research services. The new company, Scientia Data, will be led by former Acxiom MD Dawn Orr. More

Angoss Buys Customer Data Specialist dthree

Jan 5 2009

In Canada, data mining and predictive analytics firm Angoss Software Corporation has acquired marketing solutions company dthree for $2.15m, funded through debt financing provided by a Toronto-based lender. More

Engage Opens Research and Analytics Practice

Jan 5 2009

In the UK, stakeholder engagement consultancy Engage Group has launched a Research and Analytics unit, and appointed former YouGov Directors Andy Brown and Sarah Jordan to head the new offering. More

Ai Data Intelligence Bought for £12.6m

Dec 23 2008

In the UK, print and marketing communication services firm Communisis has acquired data and analysis services business Ai Data Intelligence in a cash deal worth £12.6 million. More

Wal-mart Opts Out of Nielsen's P.R.I.S.M.

Dec 23 2008

Retail behemoth Wal-mart has pulled out of the P.R.I.S.M. initiative, which was set up by Nielsen and the In-Store Marketing Institute in 2006 to establish a global metric for evaluating the in-store environment. More

Revised Code for Online Behavioural Targeting

Dec 23 2008

In the US, the Network Advertising Initiative (NAI) has revised its Self-Regulatory Code of Conduct to address best practices for presenting behaviorally targeted ads to online users. More

Indicus Data Reaches Neighbourhood Level

Dec 23 2008

Economic research and data analysis firm Indicus has rolled out its Indian consumer profiles research at a neighbourhood level, giving marketers granular data about income estimates and living standards. More

IMRO Launches Online Research Forum

Dec 23 2008

In the US, the Interactive Marketing Research Organization (IMRO) – a division of the MRA – has created a blog where members can discuss best practices and ethical approaches to online market research. More

Arbitron Indian Tech Centre to Launch

Dec 22 2008

Ratings giant Arbitron is to formally open its fully owned subsidiary, Arbitron India, in Kochi, Kerala on January 5. Investment in the scheme has so far totalled more than $10m. More

WebTrends Tests HMV Kiosk Behaviour

Dec 22 2008

Online analytics firm WebTrends has partnered with music, videos and games chain HMV to track user interaction with the retail giant's in-store transactional and information-point kiosks. More

NeoEdge Launches In-Game Survey

Dec 22 2008

In the US, technology and in-game ad company NeoEdge has launched a service to collect consumer feedback while online games are being played. More

Vovici Integrates BI, Surveys and Communities

Dec 22 2008

Research and EFM software firm Vovici says it has made more than 50 improvements to its suite of enterprise feedback applications. Vovici v4 aims to bring online communities, business intelligence (BI), and survey software into one common platform. More

UK Leaders Leave Phorm; 3 New Senior Appointments Made

Dec 19 2008

Online ad targeting provider Phorm has announced that UK CEO Hugo Drayton and UK CFO Lynne Millar are leaving the company, while Nan Richards and Andrew Croxson join in senior roles and Nick Barnett is promoted. More

Ad Groups Cut Workforce, but 'Not MR'

Dec 19 2008

Some of the world's biggest advertising groups have this week announced thousands of job cuts. However, their MR firms seem to be relatively little affected so far, as do PR subsidiaries, while ad agencies themselves bear the brunt. More

Information Industry Tipped to Beat Recession

Dec 19 2008

US-based research specialist Outsell says the information and publishing industry should grow steadily this year, by about 3% from $400bn in 2008 to $412bn in 2009. More

Nielsen Slows LPM Rollout

Dec 19 2008

Nielsen has written to clients announcing a delay to the rollout of its Local People Meter (LPM) service in local television markets. The company will pause when the LPM is in use in 25 markets, instead of continuing rapidly to reach all 56 originally scheduled. More

New Tool Seeks Insights from Online Community

Dec 19 2008

Toledo, Ohio-based MR and strategy company c8mr has announced the release of Forum360(TM), a new 'social collaboration tool' designed to give marketers insights from a carefully constructed and maintained online community. More

Job Cuts and Restructure for Harris

Dec 18 2008

Harris Interactive's new President and CEO Kimberly Till has implemented a series of restructuring initiatives, including a net loss of 51 US jobs, c.8% of the total US full-time workforce; the formation of new vertical teams; and changes in senior management. More

Egyptian Buy, Middle Eastern JV for GfK

Dec 18 2008

GfK has acquired a 74% majority stake in Egyptian consumer research company Market Insight; and has formed a joint venture with the Median Group under the name of GfK Custom Research Middle East Holding, in which GfK holds a 51% share. More

Truth Predicts £4m Billings in 1st Year

Dec 18 2008

In the UK, insight consultancy Truth has announced that turnover for 2008 – the firm's first full year of trading – will be close to £4m. More

Patient and Caregiver Panel Lands in US

Dec 18 2008

Medical fieldwork agency Healthcare Landscape has rolled out its patient and caregiver panel to agencies in the US. More

US Hospitality Firm Makes MR Buy

Dec 18 2008

In the US, The Knowland Group – which provides sales and marketing products to the hospitality sector – has acquired Denver-based market research firm E-Z Reader. Terms were not disclosed. More

'Holistic' Employee Engagement Launch

Dec 18 2008

In the US, online research firm Modern Survey has introduced a research-based system for measuring employee engagement levels alongside how well an organization is able to turn that engagement into business results. More

SPSS Launches Statistics Blog

Dec 18 2008

In Germany, MR software and predictive analytics giant SPSS has launched a statistics blog to provide users with a source of information on various aspects of statistics in market research, marketing, financial services and other sectors. More

GfK Buys Control of Product Data Firm

Dec 17 2008

Through its business information subsidiary ENCODEX, GfK has bought a 51% stake in Etilize; a US firm which aggregates product data from thousands of manufacturers, and delivers it as ecommerce-ready web content to online retailers, distributors and resellers. No terms were disclosed. More

Nielsen Sells Ad Monitoring Service

Dec 17 2008

Nielsen has sold its Hong Kong Advertising Monitoring (AIS) service to admanGo, a firm which provides a competitive advertising and ad monitoring service through an online platform. Terms were not disclosed. More

TNS Compete Offers Syndicated Data Service

Dec 17 2008

In the US, web analytics unit TNS Compete has launched an online measurement service that serves as a hub for capturing and sharing online marketing insights across an entire large enterprise or agency. More

Arbitron Speeds Up Cellphone-Only Plan

Dec 17 2008

Ratings giant Arbitron has accelerated plans to introduce cellphone-only sampling to all diary markets by 2009. More

Omniture Extends Measurement to iPhone

Dec 17 2008

US web analytics firm Omniture has extended its measurement capabilities to help marketers and developers better understand how iPhone users are interacting with applications. More

Semantic Intelligence Provider Gets Funds

Dec 17 2008

US semantic intelligence and predictive analytics firm BeliefNetworks has secured investment funding, which it will use to negotiate additional deals with advertising networks, media and content web sites, and for research and business development. More

Motif Opens BPO Centre in Philippines

Dec 17 2008

Business process outsourcing (BPO) firm Motif has opened a new 450-seat delivery centre in Quezon City in the Philippines, to provide back office support, and research and analytics to firms in the region as well as in the US. More

Nielsen Completes Radio Ratings Pilot

Dec 17 2008

In the US, Nielsen has completed the pilot study for its new diary-based radio measurement service, which is due to launch next spring. The company expects to unveil initial findings in February. More

IRI Sells Space Management Software Arm for $10.5m

Dec 16 2008

Consumer specialist Information Resources Inc (IRI) has sold its Apollo Retail Space and Assortment Planning unit to retail software firm Aldata, for around $10.5m. More

Orange Opens UK Innovation Centre

Dec 16 2008

France Telecom-owned mobile and broadband provider Orange has launched a 'Technocentre' in Britain, where 'twenty-first century' services will be developed for its customers. More

MRA Promotes Panel Standards

Dec 16 2008

In the US, The Marketing Research Association (MRA) has launched a program to vet and standardize online sample providers, while creating a clear understanding of panel supplier practices relating to data quality. More

Harte-Hanks CEO Steps Down

Dec 16 2008

Dean Blythe, President and CEO of US-based direct marketing giant Harte-Hanks, is to leave the firm to 'pursue other professional opportunities'. He will be replaced by company veteran and current Chairman of the Board, Larry Franklin. More

BT 'Expects to Deploy' Phorm Software

Dec 15 2008

Ad targeting software company Phorm has announced the conclusion of its trial with ISP partner BT, and says that subject to a successful evaluation, the UK telecoms giant 'expects to move towards deployment'. More

Invoke Adds Dashboard and Portal Features

Dec 15 2008

Invoke Solutions has announced the release of Engage Analytics, which extends its existing interactive qual-quant research sessions and enhances further its real-time reporting options. More

Clarabridge and Teradata Team Up

Dec 15 2008

US-based text analytics firm Clarabridge has announced a partnership with data warehousing and enterprise analytics company Teradata Corporation. The deal aims to help clients integrate structured and unstructured information. More

AHAA Forms Online Measurement Task Force

Dec 12 2008

In the US, members of the Association of Hispanic Advertising Agencies (AHAA) have formed a committee to lead an initiative designed to deliver more precise online Hispanic market research data. More

Grant to Fund Virtual World Research

Dec 12 2008

In Singapore, market research firm The Kalypso Agency has been awarded funding to analyse online virtual worlds, as part of a 5-year $500m incentive programme to transform ideas into 'breakthrough' products. More

Blyk Launches Youth Research Panel

Dec 12 2008

In the UK, youth mobile phone network Blyk has launched a research service for its target group of around 200,000 16 to 24-year-olds who use the free service. More

Mediaplex Launches Ad Targeting Tools

Dec 12 2008

Ad technology firm Mediaplex has released Dynamic Behavioral Targeting, a suite of products enabling advertisers to differentiate and segment customers from prospects based on their prior activity, and serve the most appropriate message. More

Synovate Adds MMA to its Global Network

Dec 11 2008

Aegis-owned Marketing Management Analytics (MMA) has been moved to the group's market research arm Synovate, with the aim of enhancing marketing and research synergies between the two companies. More

Middle East Base for BASES

Dec 11 2008

Nielsen is expanding its new product sales forecasting business BASES into the Middle East, with the establishment of a group in its United Arab Emirates office. More

Vovici and Walker Team Up for Employee Benchmarking

Dec 11 2008

Research and EFM software firm Vovici has partnered with employee and customer strategy firm Walker Information to create a tool to help organisations conduct employee loyalty surveys and benchmark them against Walker's database. More

Vision Critical Adds Two in New Chicago Office

Dec 11 2008

Vision Critical and Angus Reid Strategies have opened an office in Chicago, and appointed Matt Kleinschmit and LeAnn Helmrich to work there as Senior Vice Presidents. More

Opinionmeter and Elo to Capture In-Store Feedback

Dec 11 2008

In the US, survey and user feedback systems provider Opinionmeter has partnered with Elo TouchSystems to offer a platform to capture real-time in-store customer feedback. More

New Bazaarvoice Tool Links User Reviews

Dec 11 2008

US word of mouth (WOM) specialist Bazaarvoice has introduced a new social navigation tool to assist to clients' product merchandising and advertising strategies. More

Upgrade for [x+1]'s Web Optimizer

Dec 11 2008

A new version of [x+1]'s Site+1, an Internet predictive marketing solution, will be released in the first quarter of 2009. The tool allows companies to automatically personalise online content on a continuous basis. More

I-Behavior and CMS Join to Extend Analytics Offer

Dec 11 2008

In the US, behavioral targeting and analytic services firm I-Behavior has partnered with database development specialist CMS Direct to integrate the latter's 'Prefer Network' co-operative database into its consumer purchase data products. More

Illuminas Sells Field Units to IQ

Dec 10 2008

UK b2b research specialist IQ is to acquire Viewpoint Field, Viewpoint Studios and The Wire from global agency Illuminas, in a move it says will help develop client facing practices for its research-based consultancy businesses. More

'Netsumer' Panel Unveiled in India

Dec 10 2008

Web site usability researcher JuxtConsult has created an online panel of more than 115,000 consumers in India, which the firm says are representative of 86% of the country's total urban population of 337 million people. More

TMN Makes Loss Despite Revenue Climb

Dec 10 2008

Direct marketing and MR group TMN has made a post-tax loss of £476k for the first six months of the financial year, compared with a profit of nearly £1m a year previously. Revenue at its online research subsidiaries iD Factor and ICD climbed 30% from the year-earlier figure, while group turnover rose 72% to £15.5m. More

DDW Opens Offices in Chicago and Indianapolis

Dec 10 2008

Global marketing research firm Data Development Worldwide (DDW) has opened new offices in Chicago and Indianapolis and hired two industry veterans to run them. More

Leximancer Partners with Satmetrix

Dec 10 2008

US text analysis firm Leximancer has partnered with on-demand software specialist and Net Promoter developer Satmetrix to provide custom analytics and unstructured text mining through its web-based platform, The Customer Insight Portal. More

EEG Research Pioneers to Offer Copy Test Solution

Dec 10 2008

Texas-based neuromarketing MR specialist Sands Research has developed a system for measuring and scoring objective brain responses from subjects during the storyboard stage of advertising development. More

JICIMS Back as UK Online Measurement Company

Dec 9 2008

In the UK, the former Joint Industry Committee for Internet Measurement Systems (JICIMS) is to be re-launched as the UK Online Measurement (UKOM) company, following recent news that its original stakeholders had withdrawn financial support. More

Toluna Debuts Online Polling Tool

Dec 9 2008

Panels and software firm Toluna has launched a new polling service that enables companies to launch online surveys, access its panel community, and receive real-time poll results 24/7. More

Polaris Bundles Tool and Support

Dec 9 2008

US-based Polaris Marketing Research has introduced a package called SurveyTrac, which combines an online survey solution with support from an MR team available to help with questionnaire design, data analysis, and creating reports. More

Vision Critical Launches Sparq, Opens in Australia

Dec 8 2008

Custom online panel firm Vision Critical has announced a new branch in Sydney, Australia, extending its presence into the Asia Pacific region. Kris Hartvigsen will lead the operation as MD, Australia. Last week, the firm announced the release of its newest online research platform, Sparq. More

OTX Engine Combines Security and Engagement

Dec 8 2008

Hi-tech researcher OTX has launched a new sampling engine, OTXCortex(sm), promising high quality data, new levels of security and an improved survey-taking experience for consumers. More

TRA Boosts Team

Dec 8 2008

Advertising ROI pioneer TRA, Inc. has announced additions to its executive team and advisory board. Among them, media industry veteran Steve Walsh joins as Senior VP of Sales, and former IRI exec Frank Lizza joins as Vice President of Services. More

IAB Invites Comments

Dec 8 2008

US-based organisation the Interactive Advertising Bureau (IAB) has released Audience Reach Measurement Guidelines for public comment. The guidelines aim to provide clear, consistent definitions of metrics and set standards for measuring unique audience across different methods. More

Growing Pains of Marketing ROI

Dec 5 2008

Marketing execs are under increasing pressure to show a return on investment for their work, but many are struggling and finding the process complex, according to a report by US-based research and membership organisation The Conference Board. More

JICIMS Forced to Revamp Online Standards Plan

Dec 5 2008

In the UK, The Joint Industry Committee for Internet Measurement Systems (JICIMS) is having to re-think its plans to establish an online audience measurement standard, following news that its original stakeholders have withdrawn financial support. More

Nielsen and NET-Metrix to Expand Swiss Panel

Dec 5 2008

In Switzerland, Nielsen Online is to partner with NET-Metrix, the online industry committee for Internet audience measurement, to provide online research data for the Swiss market. More

Survey Fraud Means Bad Decisions

Dec 4 2008

Online research specialist MarketTools has conducted research which it says conclusively demonstrates the connection between fraudulent survey respondents and skewed survey data. More

Panel to Provide Indian Internet Stats

Dec 4 2008

Digital advertising and technology firm Komli Media has launched an online audience measurement platform that can be used to look up audience and traffic statistics for any Internet site accessed from India. More

High-Rolling Line-Up for Verve

Dec 3 2008

In London, the founders of Research Now, Hall & Partners and the iD Factor – Andrew Cooper, Mike Hall and Jon Gumbrell – have launched Verve, a new technology, telecoms and media-focused research provider. More senior personnel are set to join in the next two months. More

Analysis Tool Taps TV and Film Company Know-How

Dec 3 2008

Language and sentiment analysis firm Echometrix is to work with film studios Paramount and DreamWorks and TV broadcaster Fox to develop market intelligence technology which analyzes digital content and unfiltered digital Internet conversations in real-time. More

SNCR Aims for Web 2.0 Metrics Roadmap

Dec 3 2008

Global thinktank, The Society for New Communications Research (SNCR), is calling for applications to join its volunteer-based Fellowship program, to help develop best practices and standards for social media metrics and measurement. More

BIGresearch Unveils Forecasting Service

Dec 3 2008

US-based BIGresearch has developed a forecasting service to understand what consumers will spend at specific retailers up to 75 days in advance. More

eDigitalResearch Debuts WoM Appraisal Tool

Dec 3 2008

UK-based online performance researcher eDigitalResearch has launched a word of mouth (WoM) marketing tool, to allow customers to record their personal feedback and views on products and services. More

Daboll to Lead Online Engagement Firm

Dec 2 2008

Online visitor engagement specialist Bunchball has appointed former Yahoo! Director Peter Daboll as Chief Executive Officer. He has also held leadership roles at comScore MediaMetrix, IRI and MarketTools. More

Partners to Offer Oncology Tracking Solution

Dec 2 2008

UK-based pharma decision support consultancy J&D Associates has partnered with GfK's oncology subsidiary GfK Research Matters to market the former's EQM platform for use with the latter's tracking data. More

Text Analysis Firms Combine Resources

Dec 2 2008

US-based text mining firm Leximancer has partnered with UK-based Polecat, a firm which draws marketing insight from external and internal data sources such as intranets, blogs, customer feedback, audio and video, and analyst reports. More

Carrot Gets Room to Grow

Dec 2 2008

In the UK, Carrot Pharma Recruitment has moved into premises in Wilmslow, Cheshire which are three times the size of its current office in Didsbury. More

Revenue and Profit Surge at Research Now

Dec 1 2008

Online research and panels specialist Research Now is forecasting results ahead of previous market expectations, including reported revenues up more than 55% to £41m, and operating profit up 120% to around £6.2m, for the year ended 31 October 2008. More

Shanghai Opening for Research Outsourcing Firm

Dec 1 2008

India-based outsourcing company Annik has opened an operation in Shanghai, to service clients in Japan, China and Korea – with local language support capabilities. More

'Recession-Proof Strategy' Brings Growth for Confirmit

Dec 1 2008

Research software provider Confirmit has announced its most successful quarter to date for new business revenue, along with revenue growth of 51% for the nine months ending September 2008. More

Norman Lamont Joins Phorm Board

Dec 1 2008

Controversial Internet ad targeting company Phorm has announced several changes in the composition of its Board, including the appointment of Norman Lamont, Britain's Chancellor of the Exchequer from 1990 to 1993. Three others join the board; four people leave citing differences of opinion with the CEO. More

Aegis: Bolloré 'More Confident' after Napier Meeting

Dec 1 2008

Havas' Vincent Bolloré is more confident of securing his two boardroom seats at rival Aegis, after a recent meeting with interim CEO John Napier, according to sources quoted in the Sunday Telegraph newspaper. More

Funding and Hires for Fledgling Analytics Firm

Nov 28 2008

Web customer analytics provider iPerceptions Inc. has reported a 30% increase in revenues for the third quarter of 2008 compared to the same period last year. The firm, which made a net loss of $668,641, has also secured $3.65m in funding and made two senior hires. More

UK Launch for Social Network Sample

Nov 28 2008

Sample provider Peanut Labs has this week announced the availability of its Sample3.0 advanced methodology in the UK. More

Lerwill Departs as Aegis CEO

Nov 27 2008

Robert Lerwill is to stand down as group CEO of Synovate parent Aegis, at the end of this month. Chairman John Napier will take on his responsibilities on an interim basis. Aegis shares leapt 17% today as rumours linked the move to a possible merger. More

NRC Buys Senior Care Data Specialist

Nov 27 2008

Lincoln, Nebraska-based health care specialist National Research Corp. is to acquire privately held My InnerView Inc. (MIV) in an all-cash transaction of undisclosed size. More

Canadian Group Imports UK Shopper Insight Success

Nov 27 2008

Groupe Aeroplan, owner of the Nectar loyalty scheme, is to launch its UK-based customer-driven insight and communication business in North America, with offices based in Toronto and Chicago. More

Upgrade for Fast BI Tool

Nov 27 2008

London-based business intelligence (BI) application provider phocas has launched its next generation BI application 'PHOCAS 5', emphasizing what it says are key customer requirements: speed, real-time analysis and ease of use. More

TNS Wins Record Qual Contract for Eurobarometer

Nov 26 2008

TNS has beaten Ipsos, GfK and others in a major qual competitive tender from the European Commission and the European Parliament. TNS says the deal covers all the body's qualitative studies and is 'believed to be the world's largest qual research programme', valued at some 15m Euros over four years. More

Former Microsoft Exec to Lead Marketing for WebTrends

Nov 26 2008

Analytics firm WebTrends Inc. has hired Jascha Kaykas-Wolff as VP of Marketing. Formerly a heavy user of WebTrends, Kaykas-Wolff will now oversee all its marketing, including overall strategy, branding, demand generation, advertising and PR. More

Software First for Japanese Quallies

Nov 26 2008

Melbourne, Australia-based research software developer QSR International and Tokyo-based training and tech support firm Hulinks have launched the first dedicated Japanese version of QSR's NVivo qual research software, part of the NVivo 8 release. More

Digital Measurement Launch for Middle East

Nov 26 2008

Australian digital audience measurement company Effective Measure has linked with MR firm Real Opinions to provide a new audience measurement tool for the Middle East. More

Research and Media Pioneer Harry Henry Dies

Nov 25 2008

UK research pioneer Harry Henry, the last survivor of the 23 founders of the Market Research Society (MRS), has died aged 92 after a stroke. More

Virtual Surveys Hires for New Online Communities Team

Nov 25 2008

UK agency Virtual Surveys has hired former Harris researcher Andy Buckley to head up its rapidly expanding work in the online communities area. He leads a specialist team formed only in the summer and already boasting nine people. More

Start-Up for Former CfMC Exec

Nov 25 2008

In the US Adam Berman, formerly of CfMC Research Software, has launched a new research technology and data processing firm, CatalystMR. The company offers web survey programming, hosting, data tabulation, real-time reporting, panel, and international CATI fieldwork. More

Vovici Debuts Desktop Data Mining Tool

Nov 25 2008

Research and EFM software firm Vovici has announced the launch of Vovici Feedback Intelligence, a survey analytics system which it says 'puts the power of data mining, data analysis and reporting in the hands of everyday business managers'. More

Hispanic Ad Group Probes Arbitron 'Indifference'

Nov 24 2008

AHAA Chairman Jose Lopez-Varela has questioned Arbitron's 'indifference' to the concerns of the Hispanic advertising community with its PPM technology and methods, in a follow-up letter to the radio ratings giant. More

Acquisition for WebVisible

Nov 24 2008

Online local ad firm WebVisible, Inc. has acquired Adapt Technologies, Inc. (Adapt SEM), which develops Web-based applications for automating the management of search engine marketing campaigns. More

IRI Gets UK Nestlé Exclusive

Nov 24 2008

CPG, retail and healthcare information provider Information Resources Inc (IRI) has announced a three-year-plus contract, starting on 1st January 2009, as the sole supplier of retail data to Nestlé in the UK. More

Web Ethnography Tool Launched

Nov 24 2008

New York-headquartered SIS International Research has launched an online intelligence gathering service to assess stakeholders' opinions and their behavior as influencers regarding a brand or product. More

Confirmit Partnership to Add Verbatim Coding

Nov 24 2008

MR software provider Confirmit says it will integrate its new platform more closely with the Ascribe software of partner firm Language Logic, which provides simple coding of open-ended responses. The platform is due for release in early 2009. More

Lightspeed Names CEO for North America

Nov 21 2008

Panel provider Lightspeed Research has promoted Christopher Urinyi to the post of CEO of its North American company, based in Princeton, NJ and reporting to President and Group CEO Anne Hedde. More

Wine Industry Analytics Tool Launched

Nov 21 2008

In the US, Snooth – a social network for wine drinkers – has launched a new feature to provide its retailer and winery partners with an in-depth look at who is searching for their wines and how prices compare with competitors'. More

BIMA to Tap Speed-Trap Technology

Nov 21 2008

French business intelligence firm BIMA Consulting has signed an agreement with customer insight provider Speed-Trap to sell the latter's technology and solutions as part of its marketing optimisation services. More

Nielsen Buys Czech Pharma Specialist AMAR

Nov 20 2008

Nielsen has signed an agreement to acquire pharma retail trade specialist AMAR Research, headquartered in Brno, the Czech Republic's second largest city. Terms were not disclosed. More

Insight Show Merges into Marketing Event

Nov 20 2008

In the UK, market research exhibition The Insight Show is to be integrated into a cross-discipline event called 'Marketing Week Live', which will be held at Olympia in London next summer. More

Experian Posts 18% Rise in Pre-Tax Profit

Nov 20 2008

Global information services group Experian has posted a pre-tax profit of $318m for the first half of the year; up from $270m for the same period in 2007. Organic revenue growth varied widely by region with North America and the UK up just 1% but Latin America more than doubled. More

B2B Unveils Student Satisfaction Tool

Nov 20 2008

UK-based B2B International has launched INSTEP, a tool to enable schools, colleges, universities and other educational establishments to conduct market research to understand the needs of their students. More

FCC Adds to Arbitron's Troubles

Nov 19 2008

In the US, FCC (Federal Communications Commission) Commissioner Jonathan Adelstein is calling for a formal investigation into the effect of Arbitron's PPM technology on minority radio stations. Separately, the ratings giant has closed its southwest call center in Houston following hurricane damage. More

Acxiom Buys Analytics and Predictive Modeling Firm

Nov 19 2008

In the US, marketing analytics firm Acxiom has acquired Quinetix, a company which provides analytics and predictive modeling for large and medium-sized businesses. Terms were not disclosed. More

Gongos Launches Virtual Shopping Platform

Nov 19 2008

US consultancy Gongos Research has launched the goSHOP online research environment, a new platform which simulates the retail environment to help clients understand how consumers make a purchase decision and identify what products they are likely to buy. More

comScore Unveils Brand Impact Tool

Nov 19 2008

Online audience measurement firm comScore has launched an online ad effectiveness tool, designed to measure the various quantifiable impacts that brands have on Internet users. More

Nielsen Gets US Radio Ratings Contracts

Nov 18 2008

Nielsen is moving into direct competition with Arbitron over US radio ratings: two major radio broadcasters today announced a switch to Nielsen Media's ratings service in a number of markets from Q3 of 2009. Arbitron has described the once-a-year Nielsen service as 'a step backward'. More

TNS Launches Digital Ad Monitor Suite

Nov 18 2008

TNS has launched Digital Suite, described as a 'new generation' of online ad monitoring tools. The suite combines cookie tracking technology with the company's 6th Dimension Panel to give in-depth analysis of online ad consumption. More

Medical Panel Adds Anti-Fraud Measure

Nov 18 2008

US and Japanese physician panel operator MDLinx Inc has adopted Crop Duster(TM) de-duplication fingerprinting technology from Mktg, Inc., to enhance protection against repeat respondents and duplicate interviews. More

Cegedim Revenues Grow Strongly

Nov 17 2008

French-based pharmaceutical CRM and healthcare industry data supplier Cegedim has announced consolidated revenues of Euros 607m for the first nine months of 2008, a 16% increase. For continuing operations at constant exchange rates the figure was an even healthier 21%. More

Online Communities Get 'Measurable Solution'

Nov 17 2008

Social networking solutions firm Small World Labs has partnered with social marketing firm Sway Inc. to offer marketers a comprehensive set of tools for the creation and execution of social media strategies to support their brands. More

Intellex Upgrades, Launches Reporting Software

Nov 17 2008

Netherlands-based Intellex Dynamic Reporting is launching two research software products, the new Dynamic PowerPoint© Generator and an upgrade of its Data Dynamic Reporter. More

Greenfield Seeks Another Buyer as ZM Deal Folds

Nov 14 2008

Microsoft will for the time being remain the owner of Greenfield Online's Internet Survey Solutions (ISS) business, after potential buyer ZM Capital failed to meet financing conditions. President and CEO Al Angrisani will stay on in an advisory capacity while a new home is sought. More

'Decent Earnings' and Bold Plans for Nielsen

Nov 14 2008

Nielsen CEO David Calhoun says the firm plans to push for dominance in the 'three screen audience measurement' market, and can continue to grow despite world economic problems. The firm reported revenue of $1,260m in the third quarter, up 3% after excluding currency fluctuations. More

Gannett Snaps Up Ripple6

Nov 14 2008

US newspaper and magazine publisher Gannett has acquired social media services firm Ripple6 to expand its digital business and enhance its core operation. Terms were not disclosed. More

iMap Usability Tool Launched

Nov 14 2008

US direct marketing agency BKV has launched a tool to optimize a web site's usability – providing a point-by-point evaluation of a site's strengths and weaknesses measured against a list of commonly accepted principles. More

Ipsos Rolls on Amid Gloom

Nov 13 2008

Despite painting a grim picture of an unfolding 'financial, economic and ideological crisis' around the globe, Ipsos has reported Q3 revenues of Euros 234.2m, a 5.9% increase compared with Q3 2007. Organic revenue growth was 8.2%. More

RK Swamy Hansa Buys Stake in i-Vista Digital

Nov 13 2008

Indian advertising and market research group RK Swamy Hansa has acquired a 26% stake in business insight technology firm i-Vista Digital Solutions. Financial terms were not disclosed, but the group says it plans to increase its holding to 40% over the next two years. More

GfK Custom Research Hires Global CIO

Nov 13 2008

GfK has appointed former TNS Director Bill Noah as Global Chief Information Officer for its Custom Research business, responsible for overall IT and software including software strategy for operations. More

Nielsen / NeuroFocus Partnership Heads to Japan

Nov 13 2008

Nielsen's alliance with US ad and brand measurement firm NeuroFocus has been extended into Japan, where the pair will use respondents' brain waves, eye movements and other physical features to study the impact of commercial messages or products on potential customers. More

Digital Edge Unveils Mobile Research Tool

Nov 13 2008

In Australia, online research solutions provider The Digital Edge has launched mobile phone technology which will enable surveys to be conducted with consumers who have access to the mobile Internet. More

NebuAd Faces Lawsuit on User Consent Issue

Nov 12 2008

A lawsuit has been filed against behavioral targeting firm NebuAd and six Internet service providers (ISPs) who tested its platform, in an attempt to force the company to obtain users' express consent prior to monitoring their web surfing activity. More

Innovation Interactive Buys Web Targeting Firm

Nov 12 2008

US digital marketing and search optimization agency Innovation Interactive has acquired Netmining NV, a provider of on-site behavioral optimization technology. Terms were not disclosed. More

Online 'Buzz Barometer' Updated

Nov 12 2008

US agency Webbed Marketing has updated its social media measurement tool to draw from additional sources of consumer generated content ranging from blog search engines to social bookmarking sites. More

Phoenix Unveils Research Suite

Nov 12 2008

In the US, Phoenix Marketing International has launched a suite of research tools to support the analysis needs of five distinct phases of the marketing lifecycle. More

WPP Satisfies Regulators with Nielsen Asset Swap

Nov 11 2008

Nielsen and WPP have signed an asset swapping agreement. Nielsen will acquire WPP's half of AGBNielsen Media Research (AGBNMR), and in return, WPP will take over three of Nielsen's media services assets. More

Organic Option Proves Healthy for GfK

Nov 11 2008

Thwarted in its TNS marriage plans, GfK appears to be enjoying the single life. Revenue for the first nine months of the year rose to €883.8m, representing organic growth of 7.2% (up from 5.5% the previous year); and adjusted operating income up 1.7% to €104.3m. The firm described the results as 'satisfactory' in the current economic climate. More

Whiting Rise Continues at Nielsen

Nov 11 2008

In the US, Nielsen has promoted Executive Vice President Susan Whiting to the post of Company Vice Chairperson, joining Chairman and CEO David Calhoun in the newly created 'Office of the CEO' to provide oversight and direction to the company's initiatives and operations. More

SPSS Upgrade Promises Interviewing Anywhere

Nov 11 2008

MR software and predictive analytics giant SPSS has upgraded its mrDialer automatic dialling solution with VoIP; tapping broadband connections to enable interviewers to work from separate offices or even from their own homes. More

Nielsen and IMMI Shut Down OOH Service

Nov 10 2008

The Nielsen Company and partner IMMI have mothballed their recently launched out-of-home (OOH) television viewing measurement service with immediate effect. The companies blamed difficult economic times, which had led to 'limited economic support' for the service. More

Facebook Analytics Firm Snapped Up

Nov 10 2008

Social ad network Adknowledge has made two acquisitions, including Adonomics, a provider of Facebook analytics and developer services. More

TRA Panel Taking Shape

Nov 10 2008

Ground-breaking US-based media ROI measurement firm TRA has announced a database of 370,000 US homes, and the signing up of Discovery Communications as a client. More

Recruiter Caps First Year with Third Appointment

Nov 10 2008

In the UK, specialist MR recruiter Hasson Associates continues to expand with the appointment of Nicky Geen, who becomes a Senior Associate. More

Research ROI Unmeasurable, Say Pharma Firms

Nov 7 2008

Pharma companies are moving away from the idea of hard ROI measurement for their market research, according to a study by US-based Cutting Edge Information. 74% of surveyed companies do not attempt to calculate ROI for MR. More

UK Firm Offers Go-Anywhere Hall Tests

Nov 7 2008

London based acefieldwork has launched 'FlexiHalls', a system using a wireless hub to provide web surveys from 'almost any UK location'. More

MRA and CMOR Merge

Nov 6 2008

In the US, industry associations the MRA (Marketing Research Association) and CMOR (the Council for Marketing and Opinion Research) have merged. The new body will be known as MRA. More

Foviance Buys Applied Insights

Nov 6 2008

In the UK, user experience consultancy Foviance has acquired Oxford-based Applied Insights, a provider of web and predictive analytics for the improvement of customers' online performance. Terms were not disclosed. More

Arbitron Reworks PPM Schedule

Nov 6 2008

Ratings giant Arbitron has updated the schedule for rollout of its PPM (Portable People Meter), with some markets brought forward for commercialization, and others pushed back. More

MRSI Rolls Out Shopper Insights Package

Nov 6 2008

US custom research firm MRSI (Marketing Research Services Inc) has introduced a suite of shopper insights research services, designed to help consumer product manufacturers and retailers connect with shoppers throughout the purchase process. More

PRIME Unveils PR Content Analysis Service

Nov 6 2008

PR research and evaluation consultancy PRIME Research has tapped IBM's OmniFind text analysis solution to launch a system for monitoring, contextualizing and visualizing web-based news, blogs and forums. More

e-Rewards Toughens Respondent Validation System

Nov 6 2008

US-based online market research panel operator e-Rewards has launched a quality management system to ensure each online respondent meets both its own and its clients' quality standards. More

Jobs Cuts Despite Strong Performance at SPSS

Nov 5 2008

MR software and predictive analytics giant SPSS has announced third quarter revenues up 4% vs Q3 2007 to $74.9m and net income up 25% to $10.5m. However, the firm intends to respond to the global downturn by cutting costs, including a ten per cent staff reduction. More

New French MD for Research Now

Nov 5 2008

Online research and panels firm Research Now has promoted Sébastien Croizard to lead its French business as MD. He was previously Commercial Director for the office. More

Launch of Speed-Trap On Demand

Nov 5 2008

Applications provider IS Solutions is to offer clients Software as a Service (SaaS) access to real-time data on customers and prospects from analysis of their current and historic online behaviour. The solution is based on Web 2.0 technology provided by partner firm Speed-Trap. More

Success Metrics Unveils Voting Trend Tool

Nov 4 2008

As the US goes to the polls, self-service business intelligence and analytics provider Success Metrics has launched a state-by-state voting analysis tool which compares 2004 election results by state and Congressional district, with data from the 2000 Census. More

Sometrics Debuts Brand Perception Tool

Nov 4 2008

In the US, social network analytics firm Sometrics has unveiled new rich media ad units which the firm says provide advertisers with detailed intelligence about audiences and their attitudes towards the brand. More

Q3 Revenue Up for Confident comScore

Nov 3 2008

Online audience measurement firm comScore has reported a 37% Q3 revenue increase to $30.7m, while launching a new service to track distributed web content across third party sites. More

Online Audience Measurement Project Goes Live

Nov 3 2008

The European Interactive Advertising Association (EIAA) and the Internet Advertising Bureau Europe (IAB Europe) have officially launched their industry-wide survey into the use of online audience and traffic measurement techniques; and appointed Elizabeth Van Couvering to help guide the initiative. More

Orange Backs Out of Phorm Plan

Nov 3 2008

UK mobile and broadband provider Orange has pulled out of plans to use behavioural targeting firm Phorm's controversial targeted ad technology, because of concerns about customer privacy. More

Arbitron Debuts Calculator, Meets Broadcasters

Nov 3 2008

Ratings giant Arbitron has released reliability calculators for its diary and Portable People Meter (PPM). Separately, the firm has met for the fourth time with a group of diary-market broadcasters to review and plan for service improvements for diary-based ratings markets. More

ORC Partners with Le Sphinx

Oct 31 2008

UK-based full-service agency ORC International has partnered with survey processing and statistical analysis software firm Le Sphinx Développement in France, to offer the latter's products in the UK. More

Automated Phone Polling System Unveiled

Oct 31 2008

In the US, IT solutions firm Orion Systems has launched a new automated phone system which it says will enable any size of organization to conduct public opinion polling. More

Voxco Establishes International Solutions Group

Oct 29 2008

Canadian-based research software firm Voxco has launched a division to focus on the quality and speed of response it provides to its international client base. Emmanuel Greciet has been promoted to lead the group. More

MindFireInc Hires to Develop Web Analytics Platform

Oct 27 2008

In the US, marketing intelligence software provider MindFireInc has appointed IT industry veteran Arie Abecassis as President and Chief Operating Officer, to focus on building market share of the firm's SaaS-based web analytics platform. More

Nielsen Delays Online Measurement Plan

Oct 27 2008

Nielsen has delayed plans to measure online media usage in a number of its People Meter panel households, to provide time to include both Internet video usage and web site navigation. More

eDigitalResearch Expands Team

Oct 27 2008

UK-based online performance researcher eDigitalResearch has appointed Dominic Bean as Head of Business Development, Lloyd Viney as Head of the firm's Commercial team, and Naomi Greene and Graham Larkin as Research Analysts. More

Nielsen Completes Phase One of MRC Audit

Oct 24 2008

The Media Rating Council (MRC) has completed the first phase of its audit of Nielsen's NetSight meter technology, which is used in the firm's international panels and US MegaPanel and will now be integrated into its audience measurement products in the US. More

MPG's New Modelling Tool Predicts Obama Victory

Oct 24 2008

Havas-owned MPG has developed a new social network modelling tool, Havas Media Resonance, which uses an agent-based algorithm to represent populations of consumers and predict their behavior. More

SSI Adds Mobile Sampling

Oct 24 2008

Survey Sampling International (SSI) has added a new wireless / mobile telephone sampling capability to its online sample ordering system SSI-SNAP. More

Openwave Launches Mobile Analytics Service

Oct 24 2008

US mobile and broadband software developer Openwave Systems has launched an analytics service to track mobile Internet traffic, the duration of web site visits and how frequently subscribers are accessing social networking sites. More

IMS Health Strategy Brings Stable Growth

Oct 23 2008

Pharmaceutical research giant IMS Health has reported third-quarter revenue of $574m, up 6%, or a modest 3% year-on-year on a constant dollar basis. However, net income and EPS grew 33% and 41% respectively in the quarter. More

LinkedIn to Provide B2B Sample

Oct 23 2008

Business networking site LinkedIn has launched a service to help market researchers and professional investors conduct research among its database of more than 30 million members. More

Edinburgh Office for Tangible Data

Oct 23 2008

In the UK, Cello-owned online and offline data specialist Tangible Data is expanding its operations into Edinburgh and has appointed Yvonne Balfour to head up the new office. More

Expansion for DunnhumbyUSA

Oct 23 2008

Consumer insight firm DunnhumbyUSA has outgrown its existing Cincinnati headquarters and is moving to a 150,000 square-foot space that can accommodate more than 500 employees. More

Wired for Shopping

Oct 23 2008

UK-based Nunwood has developed Bioshopping, a new way of combining traditional shopper research with biometric technology to probe the emotions behind what engages/disengages consumers and what prompts them to buy. More

Ethnic Codes Enhance US Segmentation Tool

Oct 23 2008

Market intelligence systems and data provider Geoscape has introduced a marketing analytics platform to provide geodemographic, economic and behavioural segmentation data on people, households, media and shopping patterns in the US. More

Mintel and IRI Add to Product Development Offer

Oct 23 2008

Mintel and Information Resources Inc (IRI) have enhanced their joint product development support solution, GNPD IRIS, with additional trend analysis. More

Till Replaces Novak at Harris as More Jobs Go

Oct 22 2008

Harris Interactive has announced that President & CEO Greg Novak is leaving the firm, to be replaced by former TNS North American CEO Kimberley Till. The company has also announced today that it will make around 30 US staff redundant. More

WPP Passes 'Squeeze-Out' Target, Nears TNS Finale

Oct 22 2008

Marketing communications group WPP has now received acceptance from shareholders representing 91.72% of TNS, for its offer to buy the UK market research agency. More

Shopper Analytics Firm Sold for $95m

Oct 22 2008

In the US, Internet infrastructure firm Akamai Technologies has acquired shopper analytics network acerno for $95m in cash. The deal is expected to close later this quarter. More

Litigation and Hurricane Hit Arbitron Forecast

Oct 22 2008

Ratings giant Arbitron has lowered its expectations for the full year as a result of costs incurred by recent litigation, and the impact that Hurricane Ike had on its Houston reporting. More

MarketTools Unveils All-in-One Solution

Oct 22 2008

Online research specialist MarketTools has launched an on-demand research solution that it says integrates survey tools, online panels and communities, and research best practices into one platform. More

WebTrends Launches Data Exchange Platform

Oct 22 2008

Analytics firm WebTrends has unveiled a new, open-technology framework solution to enable organizations to connect digital marketing and other enterprise data with 'platform-agnostic' solutions. More

GrapeCity Acquires Data Dynamics

Oct 21 2008

Software development firm GrapeCity is to acquire data analysis and reporting software developer Data Dynamics. Terms were not disclosed. More

MetrixLab Adds 'Certainty To See' to Online Measure

Oct 21 2008

Online market research agency MetrixLab has developed a new eye-tracking technique to measure how people look at entire web sites. More

Critical Mention Debuts Online Tracker

Oct 21 2008

US broadcast intelligence solutions firm Critical Mention has launched a service for tracking brand reputation and perception through video, text and images across the Internet. More

New Data Mining Tools from iPerceptions

Oct 21 2008

New York-headquartered online customer satisfaction specialist iPerceptions has introduced four new reporting and analysis tools to help marketers mine verbatim customer feedback gathered from web site visitors. More

Big Deal for MetrixLab

Oct 20 2008

The venture capital company run by the founder of Big Brother and Deal or No Deal producer Endemol has taken a 30% stake in European online MR agency MetrixLab. More

Hey! Nielsen: Research Giant Bales Out

Oct 20 2008

Social networking site 'Hey! Nielsen' is to close. The research giant says it is 'working on a new consumer site' but has not yet given details of the reason for the closure or the nature of the new offering. More

comScore Doubles Global Site Coverage

Oct 17 2008

Online audience measurement firm comScore has doubled the number of web sites it reports on worldwide, to offer more robust and granular site audience data and improve its trending capabilities. More

Nursery Goes Deeper into Brand Response

Oct 17 2008

In the UK, qual agency the Nursery has launched a new approach which aims to get closer to emotional and intuitive responses to brands. More

Online Research Guidelines Released

Oct 17 2008

In the US, a new guide has been launched offering MR buyers metrics and recommendations to improve online survey data quality. The work of more than forty consumer research agencies and online sample providers, it also includes input from researchers in fifty leading client firms. More

MRSI Launches Express Service

Oct 17 2008

In the US, custom provider MRSI (Marketing Research Services Inc) has launched a fast turnaround online research service which allows clients to ask up to 20 closed-end questions among a representative sample of 300 consumers. More

Broadcasters' Body Backs NJ PPM Enquiry

Oct 17 2008

The New Jersey Broadcasters Association (NJBA) has applauded the decision by the state's Attorney General Anne Milgram to investigate complaints that Arbitron's PPM is 'flawed' and undercounts the listening habits of minorities. More

[x+1] Updates Behavioral Ad Targeting Tool

Oct 17 2008

US predictive marketing firm [x+1] has updated its Predictive Optimization Engine (POE), which automatically captures and models data about web site visitors and then tailors offers and content on the web site accordingly. More

MediaCom Buys Control of Denmark's Data Intelligence

Oct 16 2008

WPP-owned media investment network MediaCom has acquired 75% of JLM Holdings, the parent company of business consultancy Data Intelligence. More

Analytics Business Launched

Oct 16 2008

In the UK, loyalty marketing agency ICLP has launched a data analytics business, Cogent Approach, to help clients extract maximum insight and value from their data. More

SSI Debuts Panelist Recruiting and Verification Strategy

Oct 16 2008

Survey Sampling International (SSI) has launched a new strategy for expanding the availability and diversity of panel members worldwide and improving the quality of sample provided to clients. More

infoGroup Offers Business Neighborhood Data

Oct 16 2008

In the US, ORC parent infoGroup has partnered with location content firm Urban Mapping to augment its business listings with relevant neighbourhood information. More

US Election Watchers Tool Up for Instant Feedback

Oct 16 2008

US voters watching televised debates in the lead up to the presidential elections are using MSInteractive's hand-held dial technology, which elicits and measures audience feedback. More

TNS Pays GfK €13m for Aborted Merger Deal

Oct 15 2008

GfK has received a break fee of around €13m (£10.6m) from TNS as compensation for the abandoned 'merger of equals' deal planned earlier in the year. The German firm has also reported a bulging order book. More

IPA Updates TouchPoints Tool

Oct 15 2008

In the UK, the IPA (Institute of Practitioners in Advertising) is rolling out the second phase of an online solution which helps users analyse the diary data contained in its TouchPoints multi-media survey of consumers habits. More

ForeSee and OX2 in European Partnership

Oct 15 2008

Online customer satisfaction metrics agency ForeSee Results and web analytics firm OX2/LBi have partnered to offer their behavioural and satisfaction-based metrics to clients in Europe. More

Call Center Speech Analytics Launch

Oct 15 2008

US software firm OnviSource has launched a call center speech analytics software platform which utilises the latest phonetic audio technology. More

Transition Brings Challenges for Fast-Growing YouGov

Oct 13 2008

YouGov has announced results for the year ended 31 July 2008. Turnover has almost tripled to £40.4m and normalised operating profit rose 55% to £8.7m, although reported profit is down 29% to £4.0m. More

RI Partners for Test Market Tool

Oct 13 2008

Research International (RI) has announced an alliance with STAT'COM to launch a new simulated test market product named MicroTest Nouveau, integrating state of the art modelling of market conditions with a global database of over 40,000 records in order to put results into context. More

Arbitron Seeks New Jersey Injunction

Oct 13 2008

Arbitron has followed up its appeal for court protection from the New York Attorney General with the same request in New Jersey. The firm seeks a declaratory judgment and injunctive relief to prevent a ban on publication of its PPM estimates. More

CfMC Appoints New Chief Executive

Oct 10 2008

US-based marketing research software firm CfMC has named James Prasad as President and CEO. He succeeds Co-founder Charlie Yarbrough who has served as acting CEO since January and is now returning to his software development role. More

Text Analysis Used to Rank Business Leaders

Oct 10 2008

In the US, text analysis and social media monitoring firm Lexalytics has unveiled its ExecDex business leader ranking index, to track the themes and sentiment associated with individual business leaders. More

Nielsen Launches TV/Internet Research Panel

Oct 9 2008

In the US, Nielsen has launched a new panel which it says is the first to simultaneously measure use of both television and the Internet in the same home. More

Yahoo! Rolls Out Web Analytics Solution

Oct 9 2008

Yahoo! is beta testing a new web analytics services for business web sites, which it plans to roll out by the end of the year to around 13,000 of its small business e-commerce customers. More

Three New Fellows for AMSRS

Oct 9 2008

Greg Wayman, Jayne Van Souwe and Ian Thomas have been named Fellows of The Australian Market and Social Research Society (AMSRS). More

LogiXML Unveils Data Visualization Tool

Oct 9 2008

US web-based business intelligence firm LogiXML has launched VizLytics, a solution that allows users to visualize and analyze data through one easy-to-use interface. More

WPP Gets TNS

Oct 8 2008

WPP has declared its offer for TNS 'unconditional as to acceptances' after securing the approval of shareholders representing 81.78% of TNS stock by its latest deadline of 3pm today, UK time – well over its new 75% target. More

Battle Lines Harden in Arbitron Dispute

Oct 8 2008

New York Attorney General Andrew Cuomo has called Arbitron's early PPM launch on Monday 'an affront to racial and ethnic minorities in New York and around the country'. However, a number of radio broadcasters have come out in support of the ratings firm, saying the FCC has no jurisdiction in the area. More

TNS' Hudson Joins Authentic Response to Head New Office

Oct 8 2008

Global online panel company Authentic Response is opening an office in Toledo, Ohio and has appointed former TNS Director Paul Hudson as Vice President of Technology to run it, while steering the firm's overall technology strategy. More

Firms Partner for Mobile Measurement

Oct 8 2008

Mobile analytics firm Bango has partnered with mobile web site optimization firm SiteSpect to help clients improve conversion rates and target mobile marketing spend. More

IMRB Scoops Award Hat Trick

Oct 8 2008

IMRB International has been named 'MR Agency of the Year' by the Market Research Society of India (MRSI) for the third time since the award was introduced in 2005. More

Coremetrics Adds Mobile Stats to Analytics Platform

Oct 8 2008

US web analytics firm Coremetrics has launched the latest version of its online marketing and analytics platform with improved reporting capabilities, including more detailed mobile statistics, competitive insights and industry performance benchmarks. More

New Tool Measures Emotional Response to TV Ads

Oct 8 2008

European-based ad metrics testing firm MediaAnalyzer has launched new technology to allow advertisers to measure consumers' emotional responses while they are watching TV ads online. More

New Social Media Analysis Platform

Oct 8 2008

US blog and social network tracker Visible Technologies and social media marketing firm M80 have expanded their year-long partnership with the launch of a suite of tools to support online word-of-mouth and conversation marketing campaigns. More

e-Rewards Secures $60m Investment

Oct 7 2008

US-based online market research panel operator e-Rewards has attracted a $60m minority investment from private equity and buyout firm TA Associates. More

Biz360 Debuts Web Opinion Tracker Tool

Oct 7 2008

In the US, media and market intelligence solutions firm Biz360 has launched a tool to monitor consumer opinion as expressed on thousands of shopping, consumer product and expert review web sites. More

DMG Buys Call Centre Consultancy

Oct 7 2008

In the UK, direct marketing specialist Digital Marketing Group (DMG) is to make its second acquisition in as many weeks, acquiring call centre consultancy Prodant for up to £750k assuming targets are met. The firm will join DMG's Jaywing subsidiary. More

Gongos Introduces Online Focus Group System

Oct 7 2008

US consultancy Gongos Research has launched a new online method for conducting in-depth, interactive focus groups. More

SeeWhy Tracks eCommerce Experience

Oct 7 2008

UK real-time behavioural analytics firm SeeWhy Software has launched a solution that tracks an individual's 'digital mood' during an ecommerce experience. More

MRSI Unveils Virtual Shelf Testing Tool

Oct 7 2008

US custom research firm MRSI (Marketing Research Services Inc) has launched an Online Shelf Testing tool to provide respondents with a 3D virtual shopping experience. More

TNS Board Recommends Acceptance of WPP Bid

Oct 6 2008

Following WPP's announcement on Friday that around 61% of TNS shareholders had accepted its bid, the TNS Board has recommended that shareholders accept, to avoid the risk of being left with a minority interest in an unlisted company. More

Arbitron Calls on First Amendment as PPM Rolls Out

Oct 6 2008

Arbitron is turning to the courts to prevent the current enquiry into its representation of ethnic audiences from stopping publication of its PPM listening estimates, which today went commercial in eight new markets. The firm cites 'unfair conduct' by the New York Attorney General. More

New UK Agency Hits Ground Running

Oct 6 2008

In the UK, Buckingham Research Associates founder Maggie Drye has launched a new company, Insitas. Former Buckingham execs Sandra Halstead and Duncan Fergusson join the start-up team, along with Acritas CEO Lisa Hart who becomes a Non-Executive Director. More

TMN: Danson on the Board

Oct 6 2008

Digital marketing group TMN has appointed Datamonitor founder Mike Danson to the Board as a non-executive director. Danson currently holds 28.78% of the ordinary share capital of the TMN Group. More

TNS: WPP Has 61% but Cedar Rock Bolsters Holding

Oct 3 2008

WPP has again extended the deadline for acceptance of its TNS bid to next Wednesday, October 8th, with 61% of shareholders accepting. However, major TNS shareholder Cedar Rock has taken its holding past the 10% mark, which may impact the ad giant's options. More

DMG Buys Customer Data Specialist

Oct 3 2008

In the UK, Digital Marketing Group has acquired Gasbox Ltd for £1.0m in cash and up to £9m in deferred payments depending on performance. The buy will strengthen DMG's Direct Marketing division, which uses customer data to produce highly targeted campaigns. More

Senior Synovate Exec Joins MetrixLab

Oct 3 2008

European online research agency MetrixLab has boosted its UK team with the appointment of former Synovate Director Darren Lewis, as Managing Consultant NPD. More

Offer Won't be Increased, Says WPP

Oct 2 2008

WPP says its current offer for TNS is final and will not be increased unless a rival bidder emerges. The ad group has also sent TNS shareholders information clarifying its intention to create a new UK-listed but offshore-based parent company. More

Portland Office for Decipher

Oct 2 2008

In the US, Decipher, Inc. has opened an office in downtown Portland, to serve the Pacific Northwest. More

dNeero Wades In to Social Media Space

Oct 2 2008

Digital marketing specialist Frogfire DIGITAL has launched dNeero, a platform using online surveys to help marketers harness social media communications and promote conversations about their products and services. More

New Online Audit Standard

Oct 1 2008

In the UK, online measurement standards body ABCe has launched a new initiative to provide greater transparency in ratings. Media owners taking its web traffic audit, based on site-centric transactional data, can now add demographic, lifestyle and media data via a validated on-site survey. More

ITV Tests In-Programme Ads

Oct 1 2008

UK television channel ITV is testing technology developed by recently established Californian start-up Keystream as a possible way to fight the problem of viewers skipping its commercial breaks. More

Growth and Hires for SKOPOS

Oct 1 2008

SKOPOS market insight has doubled its global sales and profit in two years – the former to around £5 million - and has appointed two new senior staff, Scott Dodgson and Anna Galicia, to its Research & Insight team in the UK. More

Communications Leader for infoGROUP

Oct 1 2008

Database giant and ORC-owner infoGROUP has appointed Lisa Olson as its Senior VP of Corporate Relations, responsible for investor relations, PR, internal communications, government and community relations. More

Fagan Life Sentence for Cathy Marlow's Murder

Sep 30 2008

At the Old Bailey in London, Matthew Fagan has been found guilty of the murder of Cathy Marlow and sentenced to life imprisonment, with a recommended minimum of 26 years. More

Sorrell Flees Red Tape; Nears Finishing Tape

Sep 30 2008

WPP has announced that its bid for TNS had been accepted by around 43% of the latter's shareholders as of 2.30pm Monday – up from just 34% on Friday. The acquisitive ad group also says it will move its 'domicile' to Ireland due to the current 'complexity' of the UK tax system. More

Obama Joins PPM Debate

Sep 30 2008

Senator Barack Obama has joined calls for a delay in the launch of Arbitron's Portable People Meter (PPM) system in new markets. More

UK Group Adds Web Analytics Firm

Sep 30 2008

UK-based marketing services group Indicia has launched a specialist web analytics firm, e-customermetrics, and appointed online customer analytics expert Steve Farquhar to run it as Managing Consultant. More

Crowdsourcing Launch for Survey Analytics

Sep 30 2008

Survey Analytics has launched IdeaScale, an application using social media, surveys and messaging to improve customer and employee engagement, based on the principles of 'crowdsourcing'. More

TNS Bid: WPP Closes Gap, Extends Deadline Again

Sep 29 2008

WPP has again extended its deadline for TNS shareholders to decide on its £1.2bn bid - to this Friday, October 3rd - but has now received acceptances from 33.8% of them - up from just 11% two weeks previously. More

Global Research Growth of 3.9%

Sep 29 2008

Global research turnover rose in line with expectations last year to just over US$28bn, according to statistics from ESOMAR, revealed at last week's annual Congress. The rise from 2006 figures was 6.5% or 3.9% after adjustment for inflation. More

Chadwick to Mix Cambiar and Peanuts

Sep 29 2008

Cambiar partner and former NOP leader Simon Chadwick has accepted the role of CEO at online sample company Peanut Labs. Chadwick, Chair of the firm's advisory board since May, says the new role is 'on a part time basis and for a limited period', and that he will continue with Cambiar. More

Canadians Prepare for DNC

Sep 29 2008

Canada will begin implementation of its National Do Not Call (DNC) List tomorrow. Calls from market researchers, in addition to charities, political parties and newspapers selling subscriptions, are exempt. More

Fast 50 Recognition for Tech MR Firms

Sep 29 2008

Two Internet-driven research firms have confirmed their rapid rise with rankings in Deloitte's regional and national Technology Fast 50 lists. GMI is 13th in Washington State with five-year growth of 1,096%, and Vision Critical fifth in Canada with 5,298% growth. More

Growth for Info Industry; Boom for Indian MRO

Sep 26 2008

The Indian MR Outsourcing (MRO) sector will grow to around $800m in 2012, from current revenues of c.$148m (2007), according to a new report. The study also warns of challenges in acquiring and retaining talent. Meanwhile another study predicts steady growth for the global information industry as a whole despite more general economic gloom. More

Lib Dem Calls were Not MR, Not Lawful

Sep 26 2008

In the UK, the Information Commissioner Richard Thomas has ruled that calls made by the Liberal Democrat party to 250,000 homes on September 17 were direct marketing rather than market research as claimed, and were therefore unlawful. More

SPSS Tool Promises Better, Easier Graphics

Sep 26 2008

Software giant SPSS has unveiled Viz Designer(TM), which uses 'leading-edge' graphic technology to display results from its Predictive Analytics software more clearly and intuitively. More

comScore: Revenue Should Double in 2-3 Years

Sep 25 2008

Online audience measurement firm comScore expects to double its revenue to $200m in the next two to three years, according to President & CEO Magid Abraham. More

Offshore Analytics Firm Gets $30m Investment

Sep 25 2008

Knowledge process outsourcing firm Mu Sigma has received a $30m boost from investor FTVentures, which will support expansion of the firm's analytics capabilities delivered from its centre in Bangalore, India. More

KOL Software to Speed PDA Survey Process

Sep 25 2008

In the UK, technology firm Knowledge Online (KOL) has launched new software for the vending sector, which it says will improve the speed and accuracy of real-time and automated survey creation on a PDA. More

Advisory Board for [x+1]

Sep 25 2008

In the US, predictive marketing and analytics firm [x+1] has appointed a seven-member Advisory Board of 'thought leaders' in marketing and management to review its company strategy and product plans, and for more informal, ongoing advice. More

TechSmith Updates Usability Platform

Sep 25 2008

US-based screen capture software firm TechSmith has updated its usability-testing platform to include support for digital video and provide the ability to run unmoderated sessions. More

eDigital Adds Web 2.0 Features

Sep 25 2008

In the UK, online research agency eDigitalResearch has launched a new version of its communities tool, incorporating facilities for participants to create profiles and upload photographs and personal information. More

Intel Funds Telligent with $20m

Sep 24 2008

In the US, investment firm Intel Capital has acquired a $20m stake in Telligent System, a Californian-based firm which designs solutions for online communities and social networks, along with business intelligence tools. More

TNS Board Stresses Standalone Potential

Sep 24 2008

TNS has today issued its shareholders with a new statement urging them to reject WPP's offer for the firm, underlining its strength as a standalone group. More

Adding FootFall to FootPath

Sep 24 2008

Experian is to combine its FootFall system – which counts the numbers of people visiting retailers and shopping centres – with Path Intelligence's shopper behaviour technology, to understand the movement of shoppers as they flow through retail centres. More

Biz360 Hires Research and Analysis Veteran

Sep 24 2008

US-based media and market intelligence agency Biz360 has appointed Stephen Foster as Senior Director of Research and Analyst services. More

Samepoint Tracks US Election Chat

Sep 24 2008

Search engine Samepoint.com has launched a real-time scoreboard that keeps track of the online comment count on Democrat candidate Barack Obama vs Republican candidate John McCain. More

Vovici Tools to Build TNS Panels

Sep 24 2008

TNS is to adopt research software provider Vovici's Enterprise Feedback Management (EFM) Platform and Community Builder Model as its standard platform for building custom online panels and communities for its customers. More

Speech Analytics to Aid Call Center Insight

Sep 24 2008

Speech analytics software provider CallMiner has partnered with Co-nexus – which provides call logging and quality monitoring solutions for contact centers – to offer small to mid-sized centers improved insights and business intelligence. More

WPP Gets EU OK

Sep 23 2008

WPP has received a qualified approval from the European Commission for its offer to buy TNS. The deal will comply with EU merger rules, provided two divestments are made. More

Marlow Accused Left Her 'Tied Up but Alive'

Sep 23 2008

The man accused of murdering Cathy Marlow at Research Now's offices in South London, has said that she was still alive when he left the building. More

Data Capture Software Firms Merge

Sep 23 2008

Canadian firm In-Touch Survey Systems has acquired NCI Mobility of Chicago. Both firms provide technology-based data capture tools. More

GfK NOP Veteran Dies

Sep 23 2008

In the UK, Clive Gibbins, a 19 year veteran of NOP, has died of cancer just weeks before his 50th birthday. More

TNS North America Appoints CEO

Sep 23 2008

TNS has appointed David Kieselstein as CEO for North America, responsible for the US and Canada Custom Research businesses. He joins from D&B where he was General Manager of the Small Business Credit Division. More

IAB Issues Ad Measurement Guidelines

Sep 23 2008

In the US, the Interactive Advertising Bureau (IAB) has released its 'Ad Campaign Measurement Process Guidelines', to provide definitions and guidance on how to audit the processes used in the placement, trafficking and reporting of interactive advertising. More

Former MarketShare VP Joins ARF

Sep 23 2008

In the US, Dr Raymond Pettit has joined the Advertising Research Foundation (ARF) as SVP, Research & Standards, to support the body's Online Research Quality Council and manage and advance its research standards. More

OTX Revamps Ad Effectiveness Measure

Sep 23 2008

US-based consumer research firm OTX (Online Testing eXchange) has upgraded its service for measuring ad effectiveness, to aid advertisers with channel planning and evaluation of integrated multi-media ad campaigns. More

Toluna US Buy Leads to Flat Pre-tax Profit

Sep 22 2008

For the first half of the year, European panels and software firm Toluna has posted a flat pre-tax profit of £1.39m, despite revenue growth of 36% to £8.2m million and organic revenue up 32%. More

Focus and Datatrade to Provide Chinese Insights

Sep 22 2008

US firm Focus Worldwide has partnered with data analytics firm Datatrade in Hong Kong in a move which they say will help multi-national companies launch or grow their marketing throughout Greater China. More

Global Insight to be Acquired by IHS

Sep 19 2008

US analysis firm Global Insight is to be acquired by HIS, which provides information and insight on the energy and security markets, the environment and product lifecycles. More

Greenfield Shareholder Sues Microsoft over Acquisition

Sep 19 2008

In the US, a Greenfield Online stockholder has filed a class action lawsuit, alleging that the firm's acquisition by Microsoft for $486m undervalues the company. More

Nielsen Appoints New AsiaPac and Indian Leader

Sep 19 2008

Nielsen has appointed Christophe Cambournac as President, Asia Pacific and India, succeeding Nonoy Niles who will be leaving the company after fourteen years. More

MySpace and CPD Launch US Election Debate Site

Sep 19 2008

Social network site MySpace and the Commission on Presidential Debates (CPD) have launched a new web site where viewers can engage in the political process using tools such as a personalized issue scorecard, polling, reportable national statistics and live web streaming. More

Research Recruiter Outgrows Offices

Sep 19 2008

Launch only in January, market research recruitment firm Hasson Associates has already outgrown its London offices and is moving to larger premises in Soho. More

TPI Launches Outsourcing Insight Unit

Sep 18 2008

TPI, the outsourcing data and advisory firm owned by Information Services Group (ISG), has launched a new business unit with an independent management team which will provide information and insights to outsourcing and offshoring service providers. More

Asian Roll Out for Research Now

Sep 18 2008

Online fieldwork provider Research Now has established a joint venture in Shanghai and opened an office in Singapore, while launching eight new Asian panels. More

Toluna Opens in Australia

Sep 18 2008

Panels and software firm Toluna has expanded into the Asia Pacific region with the opening of a new office in Sydney, Australia. Mike Billingsley will head it up, bringing more than 20 years of market research experience. More

Optimisa Pretax Profits Take a Dive

Sep 18 2008

UK marketing services group Optimisa has seen its pretax profits tumble in the first half of the year, with 2nd quarter performance well below budget in all three of its major operating units. More

Nielsen's OoH Service to Cover Video Networks

Sep 18 2008

In the US, Nielsen has expanded its suite of out-of-home (OoH) media measurement services to cover the $1.3bn advertiser-backed video network business. More

Phorm Ticks the Boxes to Win UK Approval

Sep 17 2008

The UK Department for Business, Enterprise & Regulatory Reform (BERR) has OK'd the use of Phorm's controversial user-behaviour ad-serving technology, stating that the system does not break EU data protection laws so long as users are given an easy option to opt-out. More

Social Media Standards Body Launched

Sep 17 2008

In the US, around 25 agencies, advertisers and social media companies have joined forces to form the Social Media Advertising Council (SMAC), an industry association established to set the first standards for buying and measuring marketing in the medium. More

Starting Line for MrWeb's MR-a-thon

Sep 17 2008

204 weeks separate the Beijing Olympics and the start of the next games in London – precisely one week for each country that took part in the events in China. MrWeb will be following a trail across the world for the next four years, each week profiling one country and its research industry, linking also to news, jobs and suppliers. More

New Panel and Motivation Tool for ODC

Sep 17 2008

It's a good week for panel launches in Belgium. Yesterday Lightspeed, now European online data collection firm ODC has announced one, as well as launching a new tool to keep panellists motivated. More

gsi Hires Usability Chief to Expand Offer

Sep 17 2008

In the US, gsi interactive has appointed Michael Summers as Senior Director of Usability, responsible for building and leading the usability practice. His role includes developing user research service offerings and leading gsi interactive's eyetracking lab. More

One in Six US Households Ditch Landlines for Mobiles

Sep 17 2008

A study by Nielsen Mobile has shown that 20 million US households (c.17%) are without landlines and rely solely on mobile phones for their home telecommunications. More

New Jersey Adds to Arbitron Headache

Sep 17 2008

Following last week's news that New York Attorney General Andrew Cuomo is investigating the accuracy of Arbitron's Portable People Meter (PPM) methodology, New Jersey Attorney General Anne Milgram has followed suit and issued Arbitron with a subpoena seeking info about its PPM. More

IPT's Tpoll and Integra Up for Grabs

Sep 16 2008

Direct marketing and data group IPT (Interactive Prospect Targeting) is to sell off its UK business, including its research agencies Tpoll and Integra Insight. The firm is already in talks with potential buyers regarding various options for the sale. More

Analytics Firm Gets $5.5m Cash Boost

Sep 16 2008

In the US, Proclivity Systems – which develops consumer shopping and purchasing behavior analytics – has raised $5.5m in Series B financing, led by Fung Capital USA Fund, with co-investment from WPP Digital and Pilot Group, as well as investors from the firm's Series A funding. More

Ipsos France Gains New Leader

Sep 16 2008

After 12 years with the firm, Giorgio Caporusso has been named General Manager of Ipsos in France, following the departure of Joint MDs Pierre Giacometti and Stéphane Truchi at the end of last year. More

Research Now Partners with Reed for B2B Panels

Sep 16 2008

In the UK, online fieldwork provider Research Now has signed an agreement to create specialist business-to-business panels with online and offline publisher Reed Business Information (RBI). More

User Vision Opens Multimedia Lab

Sep 16 2008

In the UK, user experience consultancy User Vision has launched what it describes as the first fully comprehensive multi-media testing lab with eye tracking, offering insights to broadcasters, set top box manufacturers, advertisers and content producers. More

Nielsen Names New Communications Chief

Sep 16 2008

In the US, Nielsen has appointed Ed Dandridge as Senior VP and Chief Communications Officer, responsible for managing communications between Nielsen and its key audiences and stakeholders inside and outside the company. More

HARPER Launches Physician-Patient Qual Tool

Sep 16 2008

US pharma and healthcare specialist HARPER has launched a new qualitative research methodology for understanding physician-patient interactions and prescribing decisions. More

Arbitron's Money and Methods Target 18-34 Quota

Sep 15 2008

Arbitron has announced further moves to improve sample quality for its diary markets, aimed at enhancing the participation of 18-34 year olds in its radio ratings services. More

YouGov Bid Speculation Drives Share Rally

Sep 15 2008

On a day of chaos for stock markets, shares in online research success story YouGov have continued to climb on speculation that it is pondering a large US buy, and might itself be the subject of a bid from a larger research or marketing services group. More

Best Behaviour: Launch for 'Polite' Ad Targeting Firm

Sep 15 2008

Today sees the launch of BlueKai, which claims to offer the first 'polite marketing' data exchange - giving consumers access to and editing of the data stored on them, and promising the online equivalent of high quality prospect lists. More

Kiosk Survey Tool Upgraded

Sep 15 2008

Opinionmeter International has upgraded its SurveyManager application, which designs surveys and processes online customer feedback collected via kiosks and other 'point of experience' media. The tool now allows the inclusion of multimedia content in questions and responses. More

WPP Extends Share Deadline Again

Sep 12 2008

WPP said today it would extend its offer for TNS shares to September 26th. Only 11% of shareholders had accepted the offer by today's 3pm London deadline, already an extension. More

Microsoft Sets Greenfield Date

Sep 12 2008

Microsoft has set a deadline for the expiry of its share offer for Greenfield Online of midnight (NYC time) at the end of Wednesday, October 8 – an extension is allowed, if required. Elsewhere, the software giant reveals that it was first approached by ZM Capital with a view to buying and splitting the group, more than ten months ago. More

Wales' WISERD Wheeze

Sep 12 2008

Wales has a new centralised social research body, WISERD, established with £9m in joint funding from the Higher Education Funding Council for Wales (HEFCW) and the UK Economic and Social Research Council (ESRC). Initially the Centre pulls together expertise from five Welsh universities. More

Arbitron Warns Against 'Supplanting' MRC

Sep 12 2008

Arbitron has this week reported bullishly on the progress of its PPM sampling, and responded in like manner to the Attorney General's subpoena, saying the media industry should be concerned about 'attempts to supplant or short-circuit the Media Rating Council accreditation process'. More

Nielsen Appoints Russian MD

Sep 12 2008

The Nielsen Company has appointed Dwight Watson, a fourteen-year veteran of the firm, to serve as MD of its Russian operations. His previous roles include MD in Pakistan and Sri Lanka. More

New Techniques, New Look for MMR

Sep 12 2008

MMR Research Worldwide has announced a new suite of research methods for clients in the food, drink and CPG sectors; and has rebranded, and relaunched its web site. More

New Software Protects Online Survey Harvest

Sep 12 2008

New York-based Mktg, Inc. has launched a digital fingerprinting tool, Crop Duster, which aims to spot and remove 'professional respondents' to online surveys. More

Isobar Expands with Range Buy

Sep 11 2008

Aegis-owned digital media unit Isobar has acquired Range Online Media – a US search engine marketing firm that has developed technology to measure online media, social and emerging media spaces. More

Former Colleague Denies Cathy Marlow's Murder

Sep 11 2008

At the Old Bailey in London, the trial is underway of former Research Now employee Matthew Fagan, who stands accused of the murder of Finance Manager Cathy Marlow. Fagan denies murder, but has admitted to stealing six Dell laptop computers from the firm. More

Google Cuts Data Retention to Nine Months

Sep 11 2008

In response to pressure from European Union data protection officials, Internet giant Google has halved the length of time it will retain personal search data; pledging to anonymize IP addresses after nine months. More

Media Monitors Receives MRC Accreditation

Sep 11 2008

In the US, Media Monitors has become the first radio monitoring firm to be awarded accreditation by standards organisation the Media Rating Council (MRC) for its radio spot service. More

SAS Launches Customer Analytics Tool

Sep 11 2008

US-based business intelligence and analytical software giant SAS has launched a new tool, 'SAS for Customer Experience Analytics', through an agreement with UK-based firm Speed-Trap, which uses Web 2.0 technology to deliver online customer insight. More

Private Equity Firm Snaps Up Greenfield Survey Arm

Sep 10 2008

Microsoft has revealed that it is selling the Greenfield Online Internet Survey Solutions (ISS) business to ZM Surveys, a 'shell' organization affiliated with media-focused private equity firm ZM Capital. Terms were not disclosed. More

NY Attorney General Probes Arbitron's PPM

Sep 10 2008

US Attorney General Andrew Cuomo has begun an investigation into the accuracy of Arbitron's Portable People Meter (PPM) methodology. The move follows pressure from the Association of Hispanic Advertising Agencies (AHAA) and a group of minority radio broadcasters. More

TNS to Develop New Set-Top Box Measure

Sep 10 2008

TNS Media Research has partnered with NDS – which supplies digital technology and services to digital TV platform operators – to develop and market an end-to-end set-top box (STB) audience measurement solution. More

MattsonJack Database Targets Physicians of Influence

Sep 10 2008

Pharma and biotech specialist MattsonJack has introduced CancerNFluence – an online database of peer-nominated physicians who influence cancer treatment decisions. More

Chinese Mobile Partnership

Sep 10 2008

In China, mobile ad network operator Madhouse has partnered with research firm iResearch Consulting Group to help inform advertisers and investors about the latest trends in the country's mobile marketing sector. More

Predictive Behavioral Ad Network Launched

Sep 10 2008

Digital marketing provider Q Interactive has launched a new advertising network that uses offline data and online self-reported geo-demographic, behavioral and transaction-based data to predict which consumers are most likely to respond to an advertiser's banner and rich media ads. More

Market Probe Buys into China

Sep 9 2008

Full service agency Market Probe has extended its international footprint with the acquisition of UP-Point China in Beijing. The company, which will be renamed Market Probe China, has annual revenues of $8m RMB (USD $1.2m). Terms of the deal were not disclosed. More

US Bodies Combine for Online Panel Guidelines

Sep 9 2008

A number of US research associations have come together to establish guidelines and metrics to promote high quality online panel research. More

Qual Specialist Opens Cyprus Agency

Sep 9 2008

UK researcher Matthew Lawrence has set up his own agency in Cyprus, offering all aspects of qual data collection and project management. More

Itracks Launches Populis Profiling Tool

Sep 9 2008

Canada-based online data collection specialist Itracks has launched a new service which it says will demonstrate that members of online communities purchase significantly more products and services than non-members. More

MarketSight Debuts Suite of Analysis Tools

Sep 9 2008

In the US, MarketSight – a provider of Software-as-a-Service (SaaS) market research solutions – has launched a suite of data analysis tools to improve the analysis and graphical display of complex survey data. More

ORC Rolls Out Caravan to Canada and Europe

Sep 8 2008

Opinion Research Corporation (ORC) has rolled out its weekly online omnibus CARAVAN – which provides consumer opinion on brand awareness, product image, and market trends – across Canada, the UK, France, Germany, Italy and Spain. More

MR Recruitment Practice Opens in Asia

Sep 8 2008

In Singapore, Pauline Chia and Andrew Wood have opened Asia Talent – a market research recruitment consultancy, serving the needs of the industry across Asia. More

Music Survey Patent to Go under Hammer

Sep 8 2008

In the US, Kelly Music Research's President Tom Kelly is to sell the patent for his moderator-free methodology for conducting music surveys at home. More

Mobile Segmentation Tool Launched

Sep 8 2008

Nielsen has launched Mobile-PRIZM, a new product that combines the company's consumer segmentation and mobile media targeting tools, to help advertisers target mobile audiences more effectively. More

Experian Launches Company Info Database

Sep 8 2008

Experian has launched a new online 'Company Information' service to provide details about any UK private company, its shareholders and directors. The database also includes millions of companies in Asia Pacific and elsewhere. More

Survey Project Management System Launched

Sep 8 2008

Malaysian firm Opinion Box, a market research agency that collects data among online community members, is to launch Blue Box, a project management system for use in online surveys and sample outsourcing. More

Informa Share Price Falls as New Bid is Rejected

Sep 5 2008

Shares in UK information group Informa fell 6.6% today, as the firm rejected a reduced £1.9m takeover bid from a consortium of three private equity groups, saying that it significantly undervalues the firm. More

Nielsen Launches Hollywood Analysis Service

Sep 5 2008

In the US, The Hollywood Reporter (THR) – the trade publication for the film industry – has linked up with parent company Nielsen to offer a customized data analysis service, and appointed Nielsen Entertainment Media Analyst James Li to head the initiative. More

iD Factor and ICD Research Revenue up 42.5%

Sep 5 2008

UK marketing services group TMN has reported that revenue for its research agencies iD Factor and ICD Research rose 42.5% to £2.7m in its end-of-year results (2007: £1.9m). Operating profit for the period was £532,000, compared with £388,000 last year. More

Ipsos Panel Tool Includes Multilingual Options

Sep 5 2008

In Canada, Ipsos has released the latest version of its Interactive Forum (IAF) software, introducing multilingual capabilities including Chinese, Russian, Hindi and all major western European languages. More

Leximancer Moves Office and CEO to US

Sep 5 2008

Customer Experience Management (CEM) software developer Leximancer is relocating its London office and CEO Neil Harley to Boulder, Colorado. More

InfoCom Upgrades Telecom Data Tool

Sep 5 2008

In Germany, InfoCom has updated its market intelligence tool, which provides information for companies doing business in the telecoms sector. More

US Research Firms Pessimistic

Sep 4 2008

Key metrics in the Research Industry Index (RII) compiled by US professional body MRA (the Marketing Research Association) remain relatively flat for the second quarter of 2008. Industry execs, however, are gloomier in their forecasts. More

SSI Moves Headquarters

Sep 4 2008

In the US, Survey Sampling International (SSI) is moving to new global headquarters in Connecticut, having outgrown its existing offices in the area. More

All Global Launches Palliative Care Panel

Sep 4 2008

US-based healthcare data collection agency All Global has launched a new Palliative Care Panel, providing access to more than 18,000 physicians, nurses, pharmacists and healthcare professionals across 39 countries. More

e-Rewards Hires COO

Sep 4 2008

In Dallas, Texas, online market research panel operator e-Rewards has appointed Steve Davis as Executive VP and Chief Operating Officer (COO). More

Quantcast Hires Former Havas Research Head

Sep 4 2008

In New York, Internet ratings firm Quantcast has appointed TS Kelly to lead its media research and measurement initiatives. Most recently, he was SVP Director of Global Research for Havas Digital. More

Text Analysis Tool Links with Google Queries

Sep 4 2008

Text analytics and social media monitoring firm Lexalytics has released the latest version of its content gathering tool, which allows marketers to gather content from both online and in-house sources and query Google News and blogs for text analysis. More

Commission Extends Review of WPP Bid

Sep 3 2008

The European Commission has extended by ten working days its investigation into the potential effect on competition of communication group WPP's takeover bid for global agency TNS. More

Minority Broadcasters Seek FCC Review of 'Still Flawed' PPM

Sep 3 2008

In the US, the Association of Hispanic Advertising Agencies (AHAA) has joined with a group of minority radio broadcasters known as the PPM Coalition to ask the Federal Communications Commission (FCC) to investigate Arbitron's Portable People Meter (PPM) methodology. More

Research Now Opens for Business in Dallas

Sep 3 2008

Online panel firm Research Now has opened an office in Dallas, headed by newly appointed VP of Client Development, Joe Cunningham. The firm has also made a number of appointments in New York, Los Angeles and San Francisco. More

IRI Appoints Global Analytics Leader

Sep 2 2008

Consumer specialist Information Resources Inc (IRI) has appointed Hans Jessen as Executive Vice President and Managing Director of European Services and Global Analytics Delivery. More

New Agency to Give Reality Check

Sep 2 2008

In the UK, marketing services firm Indicia has launched an econometric modelling company, MarketingReality, to provide a 'fusion of customer behaviour analysis' across all marketing channels. More

Nielsen and IMMI Deliver OoH TV Metrics

Sep 2 2008

In the US, Nielsen and Integrated Media Measurement Inc (IMMI) have begun delivering the first daily all-electronic national TV ratings for viewing outside the home. More

Lumifi Tool Sifts Info Overload

Sep 2 2008

In the US, software firm Lumifi has introduced a new end-to-end research platform designed to sift through and manage the information available both online and on the desktop. More

WPP Extends Deadline as Shareholders Hang On to TNS

Sep 1 2008

WPP has extended its offer to buy shares in TNS to 3pm London time on September 12th. The company's original deadline passed on Friday with only 8.61% of TNS shareholders accepting its offer. TNS continues to recommend rejection. More

Invoke Hires Director

Sep 1 2008

In the US, Invoke Solutions has appointed Jennafer Stahl as a Research Director, focusing on brand research and copy testing capabilities within its Engage Business Solutions framework. More

Microsoft to Buy Greenfield, Then Sell Survey Arm

Aug 29 2008

Greenfield Online has revealed the identity of its new potential buyer - Microsoft. Having offered $486m to clinch the deal, the software giant intends to sell Greenfield's online survey arm and just keep the Ciao comparison shopping web sites. More

Arbitron Names New Operations Leader

Aug 29 2008

In the US, ratings giant Arbitron has appointed Steven Smith as EVP of Survey Operations, responsible for both its Portable People Meter (PPM) and diary-based radio ratings services and overseeing more than 800 employees. More

NVivo Upgrade Breaks Down Language Barriers

Aug 29 2008

Australia-based research software developer QSR International has added Spanish and Chinese language versions to its flagship NVivo qualitative research software tool. More

SmarterTools Analytics Launch

Aug 29 2008

US software firm SmarterTools has released a new web log analytics tool whose enhanced features include data mining, an optimized web interface and the ability to filter spider and bot traffic from site stats. More

TNS' Main Shareholder Rejects WPP Bid

Aug 28 2008

In the UK, employee-owned investment firm Cedar Rock Capital – the largest shareholder in TNS - is understood to have rejected ad giant WPP's latest £1.1bn offer. More

GfK Reports 'Dynamic Growth' in Q2

Aug 28 2008

Following yesterday's news that it had shelved plans to acquire UK rival TNS, GfK has bounced back by announcing its highest rate of sales growth since the firm's IPO in 1999. Organic sales were up 11.4% for the quarter, and 8.4% for the first six months of the year. More

Synovate Prepares to Tighten Belt

Aug 28 2008

UK marcoms group Aegis has posted overall organic revenue growth of 8.2% for the first half of 2008. Research arm Synovate reports healthy revenue and profit rises but has reduced expectations for 2008 organic market growth to 4.1% from 5.1%, in the light of tough trading conditions. More

Experian Names Data Strategy Director

Aug 28 2008

In the UK, global information services firm Experian has promoted Bernie Grady to the position of Data Strategy Director within its Business Information division. More

GfK Pulls Plug on TNS Bid

Aug 27 2008

GfK has cancelled plans to acquire UK rival TNS after failing to secure funding for the deal. TNS, whose shareholders must vote this week on the bid of its remaining suitor WPP, also announced 6-monthly results today with revenue and profit rises both in double figures. More

Ipsos Buys Brazilian Research Firm

Aug 27 2008

Ipsos has acquired 100% of Alfacom, a Brazilian firm specialising in research and customer relationship management in the Latin America automotive sector. Terms were undisclosed. More

Infosys Debuts All-Round Shopper Analysis

Aug 27 2008

Business IT firm Infosys Technologies has launched a new platform which it says provides retailers and consumer packaged goods (CPG) firms with a 360-degree view of real-time in-store shopper and shelf activity. More

Compete Promotes Three to Management Team

Aug 27 2008

In the US, TNS media-owned web analytics firm Compete has promoted Lauren Moores, Adam Guy and Lisa Jones to its Management Team. More

Greenfield to Cancel First Buyout Deal

Aug 26 2008

In the US, Greenfield Online has confirmed that it has received a 'superior proposal' of $17.50 in cash per share from an undisclosed potential buyer, and that consequently it intends to terminate the existing $15.50 per share merger agreement with investment firm Quadrangle. More

Omnicom Launches Consumer Sciences Agency in London

Aug 26 2008

Media and marketing group Omnicom has combined its data and analytics agency Targetbase with its creative agency Claydon Heeley, and based the newly formed Targetbase Claydon Heeley at offices in London. The combined operation will offer 'creative consumer science' services across Europe. More

Ipsos MORI First with Security Standard

Aug 26 2008

Ipsos MORI has announced that it is the first research agency in the UK to achieve registration to the international information security standard ISO 27001:2005; recognised as the means to establish, implement and monitor an information security management system (ISMS). More

Acxiom Launches Online BI Platform

Aug 26 2008

In the US, marketing analytics firm Acxiom has released a software-as-a-service (SaaS) platform which brings together consumer data, information technology and analytical tools to deliver business intelligence (BI). More

US Pharma Decline Mars Harris Results Again

Aug 22 2008

Harris Interactive has announced results for its fourth fiscal quarter and fiscal year ended June 30, 2008. Annual revenue was up 13% to $238.7m, but pro forma organic revenue was down 1%, with a decline of 3% in North American more than cancelling out good growth of 6% in Europe. More

Insight Firms Help Growth at WPP

Aug 22 2008

WPP has announced its unaudited interim results for the six months ended 30th June 2008, showing good revenue and profit figures in all regions and for all divisions including insight. While his own firm may be healthy however, CEO Sir Martin Sorrell says the current merger process is 'not doing [TNS] much good'. More

Gupta Gets $10m as infoGroup Counts Cost of Investigation

Aug 22 2008

Company founder Vin Gupta is to receive $10m as part of a severance agreement from ORC-owner infoGroup. The company filed its delayed second-quarter earnings report with the SEC yesterday, revealing that soaring costs reduced quarterly net income by almost 32% to $4.3m despite a 17% increase in revenue to $187.2m. More

Partnership and Appointment for Sample Provider EMI

Aug 22 2008

In the USA, online research sample provider EMI Surveys has announced a partnership with online qual specialist Itracks; and the appointment of Annette Landesman as a Sales Executive. More

New European Leaders for Lieberman

Aug 22 2008

Lieberman Research Worldwide (LRW) has appointed two senior consultants, Mark Hartstone and Soumya Roy, PhD, to their European HQ in London. More

Gupta Steps Down as infoGroup CEO

Aug 21 2008

Less than a month after removing Vin Gupta from his role as Chairman of database giant and ORC parent infoGroup, the firm's Board has announced his resignation as CEO. More

Experian appoints MD for UK & Ireland

Aug 21 2008

Global information services giant Experian has appointed Charlotte Hogg as MD of UK & Ireland, responsible for driving growth across the firm's Decision Analytics, Marketing Services, Interactive, Strategic Accounts and Credit Services business lines. More

Radio Firm Debuts PPM-Based Service

Aug 21 2008

In the US, broadcaster Radio One Houston has launched a new scheduling and ratings verification system, which will merge Arbitron's Portable People Meter (PPM) data with ad schedules to provide ratings data based on schedule delivery. More

Vovici Tool Enables Offline Data Collection

Aug 21 2008

Research software and EFM provider Vovici has launched a new tool to allow organizations to collect survey data offline on any PC, and then upload the feedback to a centralized response database. More

Social Media Ad Target Firm Nets $13m Investment

Aug 20 2008

In the US, Lotame (Local Target Media), a firm which targets ads to social media audiences, has raised $13m in Series B funding, which it plans to spend on product enhancements, marketing, and business development. More

Claritas Data for Independent Retailers

Aug 20 2008

In the US, population segmentation specialist Nielsen Claritas has partnered with retail buying consortium Nationwide Marketing Group, to analyze customer data from select Nationwide member retailers. More

Yoder in Hot Seat at WebTrends

Aug 19 2008

Just months after Dan Stickel took up the post of CEO at web analytics firm WebTrends, the firm has announced his resignation. Replacing him, the firm's fourth CEO in a year will be former VP of Sales Alex Yoder, who left the firm 18 months ago citing differences with management – and rejoined in January. More

Culture Current Seeks Insights from Images

Aug 19 2008

In the USA, former Sigma Director Joe Kiefer has launched a consumer agency, Culture Current. The firm aims to use innovative image association techniques to provide strategic thinking about customer behaviour and attitudes to products and services. More

TNS Gallup Unveils Mobile Internet Tool in Norway

Aug 19 2008

TNS Gallup, in partnership with industry body the Norwegian Media Businesses' Association, is launching a new tool to measure usage of the mobile Internet in Norway. More

Experian Names Technology Head

Aug 19 2008

In the UK, global information services giant Experian has promoted Mel Mason to the new post of Global Chief Information Officer (CIO), responsible for the development and implementation of a common technology and deployment strategy. More

IMMI to Measure CNN's OoH Ad Exposure

Aug 19 2008

CNN has commissioned media measurement system provider Integrated Media Measurement Inc (IMMI) to track out-of-home (OoH) ad exposure for 10 clients of media agencies OMD and PHD, to help them justify their ad investment on the CNN networks. More

GfK Keeps Industry Waiting and Guessing

Aug 18 2008

GfK will use the time available to it before making any offer for TNS, according to CEO Klaus Wuebbenhorst. This is likely to mean September, while WPP boss Sir Martin Sorrell will see TNS shareholders vote on his proposals on 29th August. More

City Watches Datamonitor Past and Present

Aug 18 2008

Datamonitor founder Mike Danson has increased his shareholding in TMN plc, which owns research firms ICD and the iD Factor, above the 25% threshold. Meanwhile a new joint bid is said to be taking shape for Datamonitor's new owner, Informa. More

Emotional Measure for Europe

Aug 18 2008

UK-based pharma consulting specialist J&D Associates has announced a licensing deal in Europe for ADSAM®, a proprietary technique for measuring emotional response. More

New Partnership Relaunches TGI South Africa

Aug 15 2008

Global marketing and advertising database TGI (Target Group Index) has been relaunched in South Africa, via a new company, TGI SA [Pty] Ltd, whose majority shareholder is Ask Afrika. More

Funding for Segmentation Firm

Aug 15 2008

New York-based start-up Media6Degrees, Inc. (Media6°) has announced the closing of a $9m series A round of funding led by U.S. Venture Partners. The company offers an innovative alternative to conventional segmentation for ad targeting purposes, grouping like-minded individuals using social graph data. More

MRA Development Role Changes Hands

Aug 15 2008

In the US, professional body the MRA (Marketing Research Association) has announced the resignation of Director of Development, Lucy Haydu and the appointment of a new VP of Development, Ruth Freedman. More

Media and Internet Help Nielsen Growth

Aug 14 2008

Nielsen has reported increased second quarter revenues of $1,304m, up 12% from the same period in the previous year; and a year-on-year rise of 12% in first half revenues to $2,518m. More

Text Analytics to Open Up BzzAgent's 'Gold Mine'

Aug 14 2008

Word-of-mouth (WOM) media network BzzAgent has announced a partnership with text analytics software firm Attensity, aimed at further exploiting the mass of consumer conversations it captures and storess for the use of its branding and marketing clients. More

Strong Organic Growth for Ipsos

Aug 13 2008

Ipsos has posted a 4.5% increase in revenue to Euros 462.8m for the first half of 2008, and organic growth of 8.4%. Four of the firm's business lines reported double-digit organic growth during the period. More

Recruiter Adds Insight Dvision

Aug 13 2008

UK-based global recruitment group Prime People plc has launched a research, insight and analysis division, Prime Insight, and has appointed Alice Glover, co-founder of recruiters NicholsonGlover Consulting, to head it up. More

IAB Ramps Up Lobbying Team

Aug 13 2008

In the US, the Interactive Advertising Bureau (IAB) has appointed Alison Pepper as Director of Public Policy to focus on legislative, regulatory, and public policy issues affecting its members - including consumer privacy, data and cyber security. More

comScore to Deliver Two Metrics for Ad Networks

Aug 13 2008

Online measurement agency comScore is now providing two ways to measure audiences of online advertising networks – the 'potential reach' for each network, and an 'actual reach' reading. More

Facebook Standardizes Engagement Metric

Aug 13 2008

Facebook is standardizing its audience engagement web metric by switching from reporting daily usage to measuring monthly active users - matching the metric of monthly unique visitors used by third parties like comScore, in their own tracking of the social networking giant. More

KN Launches US Latino Panel

Aug 12 2008

In the US, consumer information and research firm Knowledge Networks (KN) is launching a new panel to provide data about the US Latino population. To help ensure it is respresentative, KN will provide laptops and web connections to panellists who require them. More

Changes at the Top for MarketTools

Aug 12 2008

Online on-demand research specialist MarketTools has named Scott Arnold President & CEO, while Amal Johnson has been elected Chairman of the Board of Directors. More

EmSense Hires Ad Agency Veteran

Aug 12 2008

In the US, EmSense – which creates physiological and brainwave measurement technology – has appointed Timothy Carlisle as SVP of Sales, to expand the firm's client portfolio and support development of its suite of media engagement measurement products and services. More

GfK 'Misleading the Market' Says Sorrell

Aug 11 2008

WPP CEO Sir Martin Sorrell says GfK is misleading the market about being able to pull together the resources to buy British rival TNS, and about having access to an 'unidentified but substantial source of capital'. More

Greenfield Q2 Net Income Drops

Aug 11 2008

In the US, Greenfield Online, which has recently received two takeover offers, has seen a decline in net income to $2.1m, compared with $3.1m a year earlier. More

RXP Swallowed by Panther

Aug 11 2008

In the UK, contact centre consultancy RXPerience (RXP) has become part of data-centric marketing services company, The Panther Group. More

New German Leader for Experian Analytics Firm

Aug 11 2008

Database and information services giant Experian has promoted Holger Dittombée to the post of Market Head of Germany for its Decision Analytics division; charged with driving the introduction of new products, stronger consulting services and increased capabilities. More

ResponseTek Adds NetPromoter Measure

Aug 11 2008

Canadian-based ResponseTek, a provider of customer experience management (CEM) solutions, has introduced new functionality to its software platform to help clients measure customer advocacy and market performance. More

GfK Buy to Give 'Holistic' NPD Approach

Aug 8 2008

GfK has acquired US brand innovation consultancy Arbor Strategy Group (ASG) to complement new product development services for its Custom Research North America subsidiary. More

GlobalNR adds 7 to Partnership Network

Aug 8 2008

GlobalNR, a multi-country consortium of independent research agencies, has extended its reach across 21 countries with the addition of seven new members to its network. More

Nielsen and Nugg.ad to Merge Consumer Data

Aug 8 2008

In Europe, predictive targeting technology firm Nugg.ad is to combine Nielsen Homescan panel data with survey data it gathers from visitors to its partner web sites, to help advertisers target consumers through online marketing campaigns. More

Rapid Growth for [x+1]

Aug 8 2008

Predictive marketing agency [x+1] has appointed three senior directors from Synovate company Marketing Management Analytics (MMA): Trey Jackson as Director of Technology, Todd Lipton as Director of Analytics, and Mark Williams as Director of Database Engineering. More

WebTrends Enhancements Target Large Organizations

Aug 8 2008

Web analytics firm WebTrends has enhanced its Analytics 8.5 software, to help multinationals and other large businesses reduce the time and resources needed to generate and share business insights from their web sites across their organizations. More

Ipsos Launches Facebook 'Fun Polls'

Aug 8 2008

Online survey specialist, Ipsos Interactive Services (IIS) has launched an interactive tool to enable US panellists to participate in 'fun polls' posted on Facebook. More

Global Data Collection Network Launched

Aug 7 2008

Former ACNielsen Exec Terilyn Reber has established an international coalition of data collection agencies, to offer CATI/WebCATI and online research to clients around the world. More

Pulse Opens in Singapore

Aug 7 2008

Panels and research process outsourcing (RPO) firm The Pulse Group has opened a new office in Singapore, its third in the Asia-Pacific region. More

Inquisite Enhances Analytics and Report Building

Aug 7 2008

Online survey company Inquisite has unveiled the latest version of its Enterprise Feedback Management (EFM) software, which features a new interactive analytics engine and report builder to provide feedback on customer and employee opinions and motivations. More

Greenfield Receives New Takeover Bid

Aug 6 2008

In the US, Greenfield Online has announced that in addition to the offer made by investment firm the Quadrangle Group to buy the company, a second offer has been submitted by an unnamed party to acquire its stock for $17.50 per share. More

GfK 'Talks to Apax' while TNS Explains WPP Rejection

Aug 6 2008

GfK is reportedly in talks with private equity house Apax Partners about funding a cash bid for TNS, which last night outlined in a shareholder document why its Board had rejected WPP's most recent hostile bid. More

NPD Offers POS Store-Level Data

Aug 6 2008

New York-based consumer research firm The NPD Group has enhanced its offer with point-of-sale (POS) store level information, to provide clients with detailed analysis relating to stores in their sales areas. More

CMI Appoints Analytics and Client Development Veterans

Aug 6 2008

In the US, MR agency CMI has appointed former Market Probe Director Morris Wilburn to the newly created post of Marketing Sciences Director, and Bill Salokar, formerly of Harris Interactive, as VP of Business Development. More

Spanish Firm Claims Screen Measurement First

Aug 6 2008

Audience measurement system manufacturer TruMedia has announced that Spanish firm VENCO Electronica is the first to integrate its iCapture audience measurement tool into digital signage screens, to track out-of-home exposure to media and advertising. More

Former RI CEO to Lead Online Research Body

Aug 5 2008

In the UK, JICIMS (the Joint Industry Committee for Internet Measurement Systems) has appointed Research International's former Worldwide CEO Mark Cranmer as its first Chairman, heading up its initiative to establish a single online measurement currency. More

exëvo and Research Now Unveil New Panels

Aug 5 2008

Indian-based market research outsourcing firm exëvo has launched a Global Technology Panel, comprising more than 125,000 dedicated business and consumer panellists across 15 countries. Meanwhile, Research Now has launched an online panel in India. More

Taiwan Launch for AdRelevance

Aug 5 2008

Internet audience specialist Nielsen Online has rolled out its competitive online media intelligence service AdRelevance service in Taiwan. For the first time, the product categories used have been standardised for research on both online and offline media. More

Formal WPP Offer Includes TAM Deal with Ipsos

Aug 4 2008

WPP has posted TNS shareholders a formal offer for the company, valuing it at $2.28bn. It includes news of an option to sell TNS' television monitoring arm TAM to Ipsos, if required to meet EU competition law. More

US Segmentation Firm Buys

Aug 4 2008

In the US, interactive marketing services provider Rosetta, whose expertise includes personality-based customer segmentation and web analytics, has recently acquired rival Brulant for an undisclosed sum. More

Quaestor Promotes Four

Aug 4 2008

UK-based Quaestor has announced four internal promotions, including Rachel Hoy to Director of its fieldwork and DP division Quench. More

Forrester Acquires JupiterResearch for $23m

Jul 31 2008

In the US, technology research and consulting firm Forrester has acquired rival JupiterResearch and its parent company JUPR Holdings for $23m in cash plus assumed liabilities. In addition, Forrester has posted Q2 revenue of $63.5m, compared with $55.2m last year. More

Bazaarvoice 'Stories' to Provide Insights

Jul 31 2008

In the US, word of mouth (WOM) specialist Bazaarvoice has launched a new platform to allow companies to connect with customers on their eCommerce web sites. More

Vorex Adds Self-Serve Survey Tool

Jul 31 2008

In the US, Vorex – a provider of online business intelligence software – has launched a tool which it says will allow any company to create and distribute its own 'professional grade' online surveys. More

AdBrite Debuts Behavioral Targeting Tool

Jul 31 2008

US online ad marketplace AdBrite has unveiled its new Behavioural Targeting product, which allows its advertisers to show ads to users based on their interests and/or purchase intent across 14 major categories and over 3,000 sub-categories. More

Verispan Acquired by Healthcare Analytics Firm

Jul 30 2008

In the US, healthcare data products and analytic services firm SDI has acquired pharma information provider Verispan. Terms were not disclosed. More

Online Analysis Tool for SMEs Launched

Jul 30 2008

In the UK, B2B data provider Market Location is launching a simplified version of its Horizon multi-level online data analysis tool, to enable SMEs (small and medium enterprises) to analyse and interrogate their own data more cheaply and easily. More

Synergy Launches Web-based Quant Tool

Jul 30 2008

US networking and telecoms specialist, Synergy Research Group (SRG) has unveiled a patent-pending research tool that enables users to interact with and co-create quantitative market intelligence in a web-based environment. More

Nielsen Adds Personality Profiling to Homescan

Jul 29 2008

In the US, Nielsen has partnered with Mindset Media – a firm that creates consumer profiles of web users – to add personality profile mapping to its Homescan consumer purchase panel of 125,000 US households. More

Informa Approached by New Suitor

Jul 29 2008

In the UK, Datamonitor-owner Informa has received a new takeover approach from a private equity consortium, possibly led by one or other of corporate investment companies Blackstone or Hg Capital. The firm announced a steep revenue rise yesterday, but also a fall in pre-tax profits. More

Evalueserve Opens in Romania

Jul 29 2008

Research and analytics firm Evalueserve is to open its first research centre in Europe, with the establishment of an office in Cluj-Napoca, Romania. More

IPA Unveils TouchPoints Analysis Tool

Jul 29 2008

In the UK, the IPA (Institute of Practitioners in Advertising) has launched a web-based tool to help users access and analyse the diary data in TouchPoints – the institute's consumer-centric multi-media survey which collects data about how people spend their time. More

TNS Looks at Options; GfK Remains Positive

Jul 28 2008

GfK's discussions regarding a possible offer for TNS are 'progressing positively' the company said today, as it announced a strong order book from the first half of 2008 and a two-week delay in financial reporting. However, TNS has reportedly been talking to Sir Martin Sorrell and scouting for other possible buyers. More

PR Leader Debuts Assessment Tool

Jul 28 2008

Global PR firm Weber Shandwick has launched the CorpComm Optimizer(TM), a new, proprietary consultative service designed to help Chief Communications Officers (CCOs) make the best of their role driving business strategy and building corporate reputation. More

Podcast Measurement Guidelines Published

Jul 28 2008

In the US, the Association for Downloadable Media (ADM) has released the first ad measurement standards and guidelines for podcasts and other distributed digital content. More

New IAB Guidelines Address Discrepancies

Jul 25 2008

In the US, the Interactive Advertising Bureau (IAB) has released its 'Ad Campaign Measurement Process Guidelines' for public comment. More

WebTrends Data to Customise Olympic Content

Jul 25 2008

China's national TV network China Central TV (CCTV) will be using analytics firm WebTrends to generate insight about visitors to its web channels during the 2008 Olympics, and customize content for hundreds of millions of Chinese Internet users throughout the games. More

Confirmit Launches Pulsar via ASP

Jul 25 2008

MR software provider Confirmit has launched its web-based survey analysis package Confirmit Pulsar as an On-Demand (ASP) service, to enable users to access the tool from a shared, secure environment via the Internet. More

Telmar Offers Analysis for the Non-Researcher

Jul 25 2008

In New York, media planning software firm Telmar has launched a web-based search and analysis tool to enable users to access research data and rapidly create reports. More

BARC to be Kept on Lead?

Jul 24 2008

Indian regulator TRAI has worried researchers with its recommendations regarding the country's future TV audience measurement. Its conclusions favour 'self-regulation' via the newly constituted BARC body, but recommend the inclusion of government nominees on the latter's committees. More

Health Care Partnership for Nielsen and WKH

Jul 23 2008

US-based phama business intelligence firm Wolters Kluwer Health (WKH) and Nielsen have formed an alliance to analyse consumer purchasing behaviour for prescription, over-the-counter (OTC) and other health-related products. More

Bango Combines Mobile Site Stats and Campaign Analysis

Jul 23 2008

Web technology firm Bango has unveiled a new tool designed to help web site owners measure the value of mobile sites by accurately counting their unique visitors. More

ValueClick Media Launches Predictive Behavioral Suite

Jul 23 2008

In the US, online advertising network ValueClick Media, has launched a behavioral targeting system that uses predictive technology to help marketers focus their online advertising effort. More

Launch for Online Competitor Watch

Jul 23 2008

Internet monitoring firm Watch360 has launched an automated service to track when competitors update their web sites with information about activities, product developments and news; and then report consolidated findings through a daily e-mail alert. More

Arbitron Reveals New PPM Sample Targets

Jul 22 2008

US media ratings giant Arbitron has unveiled its new Portable People Meter (PPM) sample program, which aims to increase sample sizes prior to roll out of its delayed service this September. More

Partners Roll Out New C-Sat Tool

Jul 22 2008

In the US, customer experience firm The DiJulius Group has partnered with business market research agency Direct Opinions to develop a new customer satisfaction test. The tool can measure an organization's customer service as a whole or by individual departments. More

IMS Health Continues Steady Progress

Jul 21 2008

IMS Health has announced second-quarter revenue up 12% (4% at constant currencies) to $600.7m. Operating income rose 11% (1% at constant currencies) to $131.4m. Net income on a GAAP basis was $77.7m, compared with $73.4m in the year-earlier quarter, an increase of 6%. More

New CEO, New Location for Island Data

Jul 21 2008

Customer intelligence specialist Island Data Corporation has hired veteran enterprise software industry leader Craig D. Brennan as President and CEO; and has announced it is moving its sales, marketing, and executive headquarters from Carlsbad, CA to San Francisco. More

Canadian Panel Launch for Itracks

Jul 21 2008

Online data collection specialist Itracks has unveiled Canada Talk Now, a new online panel offering insights into Canadian consumer behaviour. More

Panel Firms Get Self-Assessment Tool

Jul 21 2008

In the US, the MRA has worked with CMOR to produce a self-assessment tool for panel companies to analyse and evaluate elements of their online research process and publish the results, providing assurance for potential users. More

Nunwood Continues Rapid Growth

Jul 21 2008

UK-based insight firm Nunwood has announced four further appointments in its London and Leeds offices, bringing its total to fourteen for 2008 so far. More

eDigital to Assess BBC's Online User Experience

Jul 18 2008

In the UK, the BBC has awarded digital market research provider eDigitalResearch a three year contract to provide quarterly user analysis and usability surveys for a number of its bbc.co.uk web sites. More

Pheedo Dashboard to Help Social Media Advertisers

Jul 18 2008

US-based media ad network Pheedo has launched a dashboard to measure news feed (RSS) user behaviour, for advertisers distributing content through social media such as Facebook and MySpace, or through web sites and blogs. More

Radiology Panel Launched

Jul 18 2008

Medical technology MR firm The MarkeTech Group (TMTG) has launched what it believes is the first longitudinal panel of hospital-based imaging directors and managers working in radiology departments around the US. More

iSuppli Buys Telematics Research Group

Jul 17 2008

US electronics research specialist iSuppli is continuing on the acquisition trail, buying Telematics Research Group (TRG), a firm that specialises in vehicle electronics business intelligence. Terms were not disclosed. More

Tomei Leaves TNS for IRI

Jul 17 2008

Just over a year since joining TNS as Global Head of Access Panels, Robert Tomei has left to become President, Consumer & Shopper Insights at consumer analytics firm Information Resources Inc (IRI). More

TMN Management Buyout Fails

Jul 17 2008

In the UK, marketing services group TMN, the parent of research agencies iD Factor and ICD Research, has called off talks with private equity firm August Equity to fund a management buyout led by CEO Mark Smith and FD Craig Dixon. More

Clownfish Launches Real-time CSR Tool

Jul 17 2008

In the UK, brand and communications consultancy Clownfish has developed an online tool that enables companies to understand and dynamically report on their environmental and social 'footprint' in real-time. More

C&R Launches Duplicate-Spotting Tool

Jul 17 2008

In the US, full service agency Creative & Response Research Services (C&R) has launched a tool for real-time identification and removal of duplicate respondents from online surveys. More

Confirmit Q2 Revenue Up 80%

Jul 16 2008

MR software provider Confirmit has increased revenue in the second quarter by 80% to $11.0m, and operating profit 154% to $1.2m. More

Record Quarter for Vovici

Jul 16 2008

In Q2, survey software and EFM specialist Vovici has achieved record growth in its Software as a Service (SaaS) business and in renewals from existing customers. SaaS bookings increased 157% over the firm's Q1 2008 performance, and 138% over the same period in 2007. More

Launch of WebTrends Enabler

Jul 16 2008

Web analytics firm WebTrends has partnered with web content management firm SDL Tridion on a product offering marketers the prospect of continuously improving the experience of their web site visitors. More

PSB Launches Tracking Plus Tool

Jul 16 2008

In the US, WPP-owned market research and strategic communications consultancy Penn, Schoen and Berland Associates (PSB) has launched a new tool to offer clients advances in operations, sampling and deliverables. More

GfK Expands European Network

Jul 15 2008

The GfK Group has acquired a 26% stake in UK agriculture and animal health research specialist dmrkynetec, increased its holding in GfK Danmark in Denmark, and formed GfK Albania to cover the central and east European regions. More

Cinven is Possible GfK Investor

Jul 15 2008

GfK is understood to have had talks with European private equity firm Cinven about finance for its bid for TNS. Such a partnership is likely to be treated with caution by major shareholder the GfK-Verein. More

E-Tabs Upgrades Enterprise and Launches SPSS Plug-In

Jul 15 2008

MR software company E-Tabs has upgraded its Enterprise tool to automate graphs and charts within Office 2007. It has also launched a plug-in for the SPSS Dimensions suite of analysis products, to provide users with more control over printing, formatting and using tables generated by researchers. More

TAAP Palmtop Turns Data into Donors

Jul 15 2008

In the UK, TAAP (The Application Airtime Provider) has launched a new palmtop data collection device to aid the face-to-face collection of fundraising information. More

'No Time Pressure' for Risk-Averse GfK

Jul 14 2008

GfK will not take 'unreasonable' financial risks in bidding for TNS, according to Klaus Wuebbenhorst. The CEO has played down the pressure on his firm, which is said to be in talks with 'other wealthy German families' in addition to the Herz family. More

Toluna is French No.1

Jul 14 2008

Panels and software firm Toluna has been named the fastest growing company in France by the publication 'L'Entreprise'. The company saw turnover growth of 970% in the period 2004-2007, and since floating on AIM in May 2005 has more than tripled in value from £25m to £84m. More

New Latin American MD for comScore

Jul 14 2008

comScore has named Alexander J. Banks as MD of comScore Latin America, focusing on new business development in Argentina, Brazil, Chile, Colombia, Mexico, Puerto Rico and Venezuela. More

Itracks Sues over Online Groups Patent

Jul 14 2008

Online research applications provider Itracks has filed a patent infringement lawsuit against Artafact, LLC of Fremont, California, in the US District Court for the District of Massachusetts. More

DoH Builds Life Stage Segmentation Model

Jul 11 2008

In the UK, the Department of Health (DoH) has created a new 'life stage segmentation model' to provide a 360-degree picture of the population and categorise individual behaviour across issues including obesity, drug and alcohol misuse, and smoking. More

Nielsen's Leahy Joins Angus Reid to Launch New Division

Jul 11 2008

Canadian-based public opinion and market research firm Angus Reid Strategies has hired former Nielsen Media Research President Mike Leahy to launch a new syndicated research division. More

South African Media Win for Nielsen

Jul 11 2008

Nielsen Media Research has been awarded a five-year contract to conduct the South African Advertising Research Foundation's (SAARF) All Media and Products Survey (AMPS) and the Radio Audience Measurement Survey (RAMS). The contract commences on 1st January 2009. More

Fingerprinting Patent for Media Monitors

Jul 11 2008

US broadcast monitoring and verification service Media Monitors has been granted a patent for fingerprinting technology used to analyse audio samples. More

Kinesis Upgrades Reporting and Exporting

Jul 11 2008

In the US, wireless survey provider Kinesis Survey Technologies has enhanced the real-time reporting capabilities of its software, and added support for the industry standard Triple-S XML export formats. More

GfK Says TNS Bid 'Not Certain'

Jul 10 2008

German market research agency GfK has stressed today that there is no certainty it will make an all-cash offer for UK rival TNS, after the pair scrapped their plans to merge yesterday. More

iMotions Raises More Funds, Hires COO

Jul 10 2008

Danish firm iMotions, which develops emotional response and eye-tracking software, has raised $2m (DKK 9.5m) in funding, which it plans to use to accelerate sales. The company has also appointed Peter Schmidt as Director of the Copenhagen office and COO of European Operations. More

Nunwood Expands London Team, Needs Larger Office

Jul 10 2008

In the UK, insight agency Nunwood has expanded its London team by appointing Chris Webster as Client Consultant and Kristina Baumgarten to the Market Analytics team; and relocating two of its Leeds staff, Kim Walker and Ester Petrie. More

Greenfield Finishes Survey Solutions Integration

Jul 10 2008

Greenfield Online has completed a project to combine its Internet survey solutions business into one global survey platform for managing its panels and processing its clients' survey projects in North America, Europe and Asia. More

McCain Trials New LinkedIn Poll Service

Jul 10 2008

In the US, Republican Presidential candidate Senator John McCain is among the first users of a new polling system on business networking site LinkedIn. More

Visible Technologies and BI to Analyse Social Media

Jul 10 2008

US blog and social network tracker Visible Technologies has joined forces with WPP digital marketing agency Beyond Interaction (BI) to provide new ways for the latter's clients to understand, measure and participate in social media. More

'Merger of Equals' Off: Now GfK Bids for TNS

Jul 9 2008

GfK, backed by an as-yet unnamed investor, is preparing to make a counter-offer for TNS in response to WPP's £1.08bn ($2.1bn) hostile bid announced this morning. More

Future of Data Protection - RAND to Report to Watchdog

Jul 9 2008

In the UK, privacy watchdog the Information Commissioner's Office (ICO) has chosen not-for-profit research organisation RAND Europe to carry out an assessment of the future of data protection law in Europe and identify areas for reform. More

Compete Offers New Web Measurement Service

Jul 9 2008

Compete, TNS media's recently-acquired online behaviour measurement company, has launched an online measurement service that combines site analytics, search analytics and audience measurement in a single service. More

Varying Fortunes for US Top 50

Jul 8 2008

2007 was a mixed bag for US research providers, some reporting impressive growth and others struggling, according to figures in the latest Honomichl 50, just out. Overall, growth was a respectable 6%, the mean of the two previous years, achieved despite a US workforce reduction of c.1,300 among the top 50 firms. More

Alterian Buy Strengthens Online Behaviour Measurement

Jul 8 2008

In the UK Alterian, a provider of analytics and marketing software, has acquired web content management firm Mediasurface, to enhance its services for the measurement of online customer behaviour. The cash and share deal is valued at £18.1m. More

Bunnyfoot Spins Off Eye-Tracking Unit

Jul 8 2008

Rob Stevens, co-founder of UK-based behavioural research consultancy Bunnyfoot, has moved the firm's established eye-tracking expertise into a new, separate consultancy, which will test consumers' behavioural response to offline media including TV, print and outdoor, as well as packaging. More

Incentives for Young Users as PPM Diversity 'Flaws' Probed

Jul 8 2008

In the US, Arbitron is adding web-based alert features to engage its key younger panelists, while a committee that advises the Federal Communications Commission (FCC) on diversity investigates the device's alleged under-representation of minority groups. More

Fellow Travellers Wobble Merger Bandwagon

Jul 7 2008

Despite approval from the Board of the GfK Verein, the 'merger of equals' with TNS continues to face pressure from two sides: Sir Martin Sorrell, who has one more day to decide for or against a 'hostile' bid; and workers and a former Chairman at the German firm he describes as 'very traditional'. More

New Office for DunnhumbyUSA

Jul 7 2008

Consumer intelligence specialist DunnhumbyUSA has opened a third office, adding Chicago to sites in Cincinatti and Atlanta. More

Citius, Altius, Survey Us – NBCU's Olympic Bid

Jul 7 2008

NBC Universal (NBCU) is to use the forthcoming Beijing Olympics as a unique testing environment for a more rounded measurement of media consumption, covering a wide variety of media. More

GfK Vote Approves Merger as TNS and WPP Chiefs Square Up

Jul 4 2008

The Administrative Board of GfK-Nürnberg e.V. has approved the firm's merger with TNS, leaving the vote of Verein members on 21st July technically unnecessary, 'though 'important'. Meanwhile, the bosses of TNS and WPP have been exchanging increasingly hostile comments. More

Buy Adds Technology for Kerry Group

Jul 4 2008

US-based RJ/RG, LLC, a firm offering Internet-based multi-media marketing intelligence, data research, distance learning and event services management, has been acquired by brand marketing and events promotion specialist The Kerry Group. Financial terms were not disclosed. More

Wimbledon Triple for Lightspeed

Jul 4 2008

Lightspeed Research has announced three new appointments in its London office, located in currently tennis-mad SW19. Saleem Ghumranand and Alex Mazurovs join as Project Managers, and Fiona Bryce as a Product Marketing Director. More

TNS Turns Down WPP's Third Offer

Jul 3 2008

TNS has fended off a third approach from communications giant WPP, stating that the bid still substantially undervalues the company. More

Greenfield 'Undervalued' Claim Investors

Jul 3 2008

The proposed $426m sale of Greenfield Online to media and communications investment firm the Quadrangle Group is being hampered by complaints from investors Springhouse Capital and Pennant Capital that the agreed sum undervalues the company. More

Invoke Upgrades Engagement Tool

Jul 3 2008

US-based online and mobile research supplier Invoke Solutions has upgraded its Engage Open service, offering asynchronous qual-quant research sessions for large and/or harder to reach groups. More

Aegis Boosts Synovate with African Buy

Jul 2 2008

UK marketing communications group Aegis has acquired independent research agency Steadman Group in Africa, in a move which it says will add media monitoring and strategic consulting to Synovate's existing market research expertise. More

Sorrell Given a Week to Decide on TNS Offer

Jul 2 2008

In the UK, the Panel Executive, an independent body which administers the City Code on takeovers and mergers, has ruled that marketing firm WPP must clarify whether it intends to make a firm offer for TNS by 9 July. More

Filtrbox Launches Reputation Management Tool

Jul 2 2008

In the US, media monitoring firm Filtrbox has unveiled a new service to help business professionals keep track of information on potential partners, startups and industry trends. More

Harris to Cut UK Jobs

Jul 1 2008

In the UK, Harris Interactive plans to make between fifteen and twenty full-time employees redundant. The firm says the move will help align the cost structure of its UK operations with the evolving needs of the business. More

Cooper Leaves Research Now as Revenue Doubles

Jul 1 2008

In the UK, Andrew Cooper, Founder and Group MD of online panel firm Research Now, is to step down as part of a restructure designed to streamline management during the firm's next phase of growth and development. More

BrainJuicer Products Boost Healthy Figures

Jul 1 2008

UK-based online market research agency BrainJuicer has recorded increased revenues of 38% for the first six months of 2008, and confirmed that it is growing in line with expectations. More

Peanut Labs Hires Technology Head

Jul 1 2008

US-based online sample provider Peanut Labs has appointed Alison Morgan as VP of Technology Solutions, to lead market adoption of its OptimusID digital fingerprinting technology. More

MarketTools Rolls Out TrueSample in Europe

Jul 1 2008

Online on-demand research specialist MarketTools is rolling out its online sample quality system across Europe, commencing in the UK. More

Launch for News Discussion and Voting Tool

Jul 1 2008

In the US, Internet Broadcasting (IB), known for building media web sites, has launched an online opinion tool that creates forums where users can discuss subjects of interest, and vote on and search other users' arguments and comments. More

Funding and Launch for Semantic Targeting Firm

Jun 30 2008

In the US, semantic ad solutions agency Peer39 has launched a platform which matches ads to online content by processing natural language, meaning and sentiment from web sites. The firm has also appointed a new COO and received $8m in investment funding. More

Partners Establish Insight Center

Jun 30 2008

Nationwide Insurance has partnered with the Fisher College of Business at Ohio State University (OSU) to create The Nationwide Center for Advanced Customer Insights, dedicated to researching and evaluating consumer behavior in the United States. More

ARF Develops 'Foundations of Quality'

Jun 30 2008

In the US, the Advertising Research Foundation (ARF) has launched an industry-wide initiative designed to provide knowledge-driven answers to client questions about the overall quality and effectiveness of online market research. More

Verein Members Speak Out on GfK Merger Plan

Jun 27 2008

The proposed 'merger of equals' of GfK and TNS faces political opposition in Germany, reports suggest, with some German local authorities represented in the company's majority shareholding 'Verein' saying they will oppose the deal at next Friday's key meeting. More

IPO for Pulse Group

Jun 27 2008

Panels and Research Process Outsourcing (RPO) firm The Pulse Group has announced its Initial Public Offering (IPO) on the PLUS markets in London, with trading commencing today. More

Media Behavior Institute Launched in US

Jun 26 2008

In the US, ad and media research specialist Sequent and the Center of Media Design at Ball State University (BSU) have partnered to launch a new media research company that will use 'state-of-the-art' methodologies to track consumer media behaviour. More

goZing Founders Launch United Sample

Jun 26 2008

In the US, the founders of survey sample firm goZing have launched a new company to offer online survey solutions to the global marketing research industry. The pair have also hired four industry veterans to help them kick-start the business. More

Greenfield Strengthens Anti-Fraud Tool

Jun 26 2008

In the US, Greenfield Online has partnered with market research technology firm RelevantView to incorporate the latter's RelevantID digital fingerprinting system into its patent pending Duplicate Response Detection (DRD) tool. More

WPP Asks TNS for More Info, as Both Report Growth

Jun 25 2008

Both TNS and WPP have reported healthy revenue growth in the first five months of 2008 - the former doing particularly well in the UK, balancing a slight decline in the US. Meanwhile Martin Sorrell has again asked TNS for more financial information. More

Google Debuts Ad Planning Tool

Jun 25 2008

Google has unveiled a free web analytics, research and media planning tool to enable media buyers to determine the web sites where their online ads will have most impact, based on demographics and traffic info. More

Charter and NebuAd Halt Ad Targeting Plans

Jun 25 2008

US cable operator Charter Communications has postponed controversial plans to capture detailed information about the activities of its Internet subscribers and share it with third-party ad-targeting firm NebuAd. More

TiVo and TRA to Integrate Media and Purchase Info

Jun 25 2008

Digital video recorder (DVR) pioneer TiVo has partnered with media marketing research firm TRA to develop an ad research system that gauges how consumers makes household purchasing decisions based on ad exposure. More

Hirsch Adds CEO Role at Revenue Science

Jun 25 2008

In the US, behavioral targeting technology firm Revenue Science has added the CEO role to that of current President Jeff Hirsch. Bill Gossman steps down after five years as CEO, but will remain on the Board of Directors. More

Clients Seek Transparency from Online Researchers

Jun 24 2008

A group of research buyers from some of America's leading corporations is considering proposals which would create transparency guidelines for online sample; and revive the practice of providing technical appendices with study results. More

Quantcast Measure Combines People and Cookies

Jun 24 2008

In the US, Internet ratings firm Quantcast has introduced a new audience measurement solution which combines cookie-based traffic counts with people-based audience estimates for millions of its quantified web properties. More

Coremetrics Promises Faster Site Tagging

Jun 24 2008

US web analytics firm Coremetrics has launched a service which it says 'dramatically' reduces time spent tagging web sites for business and behavioral data collection, allowing clients to run and test the required script in a single day. More

UK Research Growth Still Sluggish

Jun 23 2008

The UK market research industry has reported revenue growth of 2.3% to an estimated £1.8bn, according to the latest figures from the Market Research Society (MRS). This follows growth of 2.5% in 2005 and 2.4% in 2006. More

Software Aims to Improve Online Respondent Experience

Jun 23 2008

US-based provider InsightExpress has launched a solution to improve potential respondents' online research experiences. More

TubeMogul Launches Video Forecast Tool

Jun 23 2008

Online video analytics firm TubeMogul has released a tool which promises to help video creators and publishers to predict the number of views their productions will attract. More

Acrobat in Eye-Tracking Partnership

Jun 23 2008

European-based ad metrics testing firm MediaAnalyzer has partnered with Acrobat Research in Toronto, Canada to offer the former's eye-tracking analysis services to the latter's manufacturing, publishing and media research clients in the country. More

End of the RDD for Nielsen Landline Method

Jun 20 2008

Ratings giant Nielsen Media has told clients it will drop its landline-based random digit dialling (RDD) telephone sampling method for recruiting paper diarists, from November, in favour of one using the addresses of prospective panel households. More

New Livra Panel Site Includes Web 2.0 Features

Jun 20 2008

Buenos Aires-based research firm Livra Panels has launched a new online platform for recruiting panelists. The new site combines the features of social networking sites with online surveys and product reviews. More

MRA Expands PRC Training Program

Jun 19 2008

In the US, the Marketing Research Association (MRA) has upgraded its Professional Research Certification program (PRC) to make it easier and more convenient for market research professionals to become qualified, or to maintain their PRC status. More

WebTrends Upgrades Web 2.0 Tool

Jun 19 2008

Web analytics firm WebTrends has upgraded its analytics solution to reduce the time and effort needed to generate Web 2.0 and other business insight. More

Toluna Buys Common Knowledge

Jun 18 2008

European panel and survey technology provider Toluna has bought US-based panel management firm Common Knowledge for an initial $8.49m in cash and a deferred cash sum of $2.16m. More

Green Agreement for IRI and TNS

Jun 18 2008

In the US, Information Resources Inc. (IRI) will be integrating TNS' Shades of Green methodology into its Consumer Network Household panel, to delve deeper into consumer attitudes and behavior towards environmental issues and motivation to purchase green products. More

Specific Media Launches Political Segmentation Tool

Jun 18 2008

As the US prepares for November's presidential elections, ad network Specific Media has launched a political segmentation solution which anonymously targets consumers by party affiliation, segments and issues. More

Decision Resources Buys Manhattan Research

Jun 17 2008

In the US, healthcare market research firm Decision Resources has acquired physician and consumer opinions agency Manhattan Research. Terms of the deal were not disclosed. More

CACI Wins First Online Scottish Census Contract

Jun 17 2008

UK consumer and market analyst CACI has won the first contract to process the Scottish Census using a mix of both traditional paper and online questionnaires. More

Lightspeed Launches Beauty and Grooming Panel

Jun 17 2008

Online market research agency Lightspeed Research has launched Beauty and Personal Grooming Panels in the UK, Germany, France, Canada and the US, to offer data to manufacturers of personal care products, toiletries, cosmetics and related consumer goods. More

SPSS Unveils Text Mining Tool

Jun 17 2008

Research and predictive analytics software giant SPSS has launched a text mining tool to enable users to analyze unstructured data from social media, consumer blogs, community boards, e-mail, call center notes, RSS feeds and surveys. More

Privacy Groups Step Up Online Ad Warning

Jun 17 2008

Fifteen privacy and public interest groups have come together to urge the US Congress to push forward proposals to limit the growing practice of Internet Service Providers (ISPs) targeting ads to subscribers based on their personal web activities. More

Quantcast Takes MRC Accreditation Route

Jun 17 2008

In the US, Internet ratings firm Quantcast has applied to the Media Rating Council (MRC) for accreditation of its online metrics and analytics services. Assessment will commence this summer. More

Greenfield Online Sold in $426m Private Equity Deal

Jun 16 2008

Greenfield Online is to be sold to private media and communications investment firm the Quadrangle Group for approximately $426m (£217m). More

BrainJuicer Expands to Switzerland and Australia

Jun 16 2008

Online research agency BrainJuicer has opened an office in Switzerland, while also announcing plans to acquire Melbourne-based market research firm The Slater Marketing Group. More

TNS Hands Further Data to WPP

Jun 16 2008

TNS Chief David Lowden has today met with WPP's Sir Martin Sorrell to present him with the data his firm has already disclosed to GfK as part of the nil premium merger announced in April. More

Mosaic Expands in Italy

Jun 16 2008

Global information giant Experian has rolled out its Mosaic consumer segmentation tool online in Italy. The tool will provide users with access to classification of the population's lifestyles, and information about its consumption of a variety of products and services. More

Video Ad Metrics and Benchmarking Launched

Jun 16 2008

US-based video analytics firm Visible Measures has launched a solution that analyzes the viral reach and audience engagement of Internet video campaigns. The agency has also partnered with digital ad research firm Dynamic Logic to collaborate on Internet video ad benchmarking. More

Arbitron to Press Ahead with PPM Roll Out

Jun 13 2008

Arbitron says it will resume the commercialization of its Portable People Meter (PPM) ratings service in eight markets, despite concerns from a coalition of Spanish-language radio broadcasters that its use could have a 'harmful impact' on the Hispanic marketplace. More

TruMedia Refutes Billboard Privacy Concerns

Jun 13 2008

Responding to an article in the New York Times which has raised fears about billboards with facial recognition tracking systems, manufacturer TruMedia has sent a letter to the paper confirming that all data collected is anonymous and is only reported in aggregate. More

Lucid Receives $2.5m Funding

Jun 13 2008

In the US, on-demand business intelligence firm Lucid Commerce has raised $2.5m in a funding initiative led by OVP Venture Partners, which it will use to add capacity, scale operations and meet demand for its services. More

GfK Receives Innovation Accolade

Jun 13 2008

Gfk Nürnberg eV – GfK's non-profit association – and employee Holger Dietrich have received the German market research innovation award for developing a tool which can be used to optimize the design of new products and services. More

Research Data Warehouse Launch from Cognicient

Jun 13 2008

In London, data integration agency Cognicient has launched an addition to its FusionPoint software system, to enable companies to build warehouses of their survey data and systematically integrate other data sources. More

UK Marketers Upbeat Despite Downbeat Economy

Jun 12 2008

In the UK, marketers remain upbeat about their own organisation's prospects even if they feel less positive about the UK's economic outlook, according to research conducted by the Chartered Institute of Marketing (CIM). More

Tools Link Blogs to Markets

Jun 12 2008

In the US, search research and analytics firm FirstRain has introduced two qualitative analytics packages to report on the interaction between blogging and stock movements. More

Firms Partner to Offer Enhanced Campaign Tools

Jun 12 2008

US data management firm I-Centrix has partnered with UK marketing software firm smartFOCUS to offer clients access to advanced campaign management, analysis and reporting capabilities. More

Truth Reports Buoyant Growth, Plans Expansion

Jun 11 2008

In the UK, insight consultancy Truth has reported rapid growth since its launch last year – with client billings for 2008 forecast to exceed £3.5m. The firm is also considering opportunities for an overseas presence in Asia and the US. More

Synovate Opens Customer Experience Practice

Jun 11 2008

Synovate has launched a division which will offer an integrated approach to clients across the company's different service areas, to help them develop more profitable relationships with their customers. More

Yankee and AMRB in MENA Partnership

Jun 11 2008

US technology specialist Yankee Group has partnered with Dubai-based researcher AMRB to offer thought leadership and analysis in the Middle East and North Africa (MENA) region. More

comScore and Acxiom Launch Segmentation Tool

Jun 11 2008

In the US, online measurement agency comScore has partnered with marketing analytics firm Acxiom to launch a tool which allows ad agencies and marketers to segment online and offline audiences through a system that groups consumers into 70 different 'lifestage' segments. More

New Toolbox Measures Online Conversations

Jun 11 2008

In the US, blog ad serving company Federated Media (FM) has rolled out the Conversational Measurement Toolbox, featuring campaign measurement, planning and reporting tools to offer marketers greater insight into their social networking marketing efforts. More

J&D Enters US, Plans Further Global Expansion

Jun 10 2008

UK based pharma decision support consultancy J&D Associates has expanded into the North American market with the opening of new offices in Boston, Massachusetts. More

IRI Ramps Up Consumer Panel

Jun 10 2008

Consumer analytics firm Information Resources Inc (IRI) has added a number of new solutions to its Consumer Network household panel to enable clients to gather reactions from hard-to-reach respondents. More

Peanut Labs Helps Ipsos Target Gen-Y

Jun 10 2008

In the US, Ipsos Interactive Services (IIS) has partnered with Peanut Labs – which provides access to members of social networking sites – to improve its reach among the 13-34 year old demographic, otherwise known as Generation Y (Gen-Y). More

Qosmos Launches Data Extraction Tools

Jun 10 2008

French-based data extraction firm Qosmos has launched two new applications which it says will help researchers monitor and extract information in real-time and conduct more 'granular' audience analysis. More

Merger Latest – TNS Opens Books; 'May Sweeten Deal'

Jun 9 2008

TNS has agreed to open its books and give WPP the same information it gave to GfK as part of their recent merger agreement. Meanwhile, reports suggest that the GfK-TNS merger may face an EU competition probe; and may be 'sweetened' by a cash bonus for TNS shareholders. More

Lowe Director Leaves, Plans KPO Launch

Jun 9 2008

Pranesh Misra, Global Director Marketing Accountability at Lowe Worldwide, is leaving to launch a new firm offering KPO (Knowledge Process Outsourcing) for marketing data analytics and 'insight mining'. More

OmNow Offers Rapid Mobile Surveys

Jun 9 2008

In the UK, mobile survey firm OnePoint Surveys has partnered with Dipsticks Research to launch OmNow, a mobile omnibus promising nationally representative results within four hours. More

Mirror Adds Research Community to Panel

Jun 9 2008

In the UK, newspaper publisher Mirror Group has launched an online research community, Mirror Mouthpiece, on the back of its 5,000-strong reader panel, operating since 2003. More

Loyalty Firm to Sell Analytics Expertise

Jun 6 2008

Air Miles operator Alliance Data Loyalty Services has formally launched a consumer analytics supplier, Precima, developed from what was previously its in-house analytics function. More

Google Links TV Ad and Site Metrics

Jun 6 2008

Google is integrating its Google Analytics traffic analysis tool with its Google TV Ads program. Some observers are interpreting the move as further evidence that the search giant is headed for direct competition with Nielsen. More

Search Analytics Firm Gets Money for Expansion

Jun 6 2008

Search analytics developer Enquisite, Inc. has secured $3.2 million in Series A funding, led by Jeff Webber, MD of Silicon Valley-based firm The Entrepreneurs Fund III (TEF3). More

Five Join Lightspeed in Europe

Jun 6 2008

Online research specialist Lightspeed has made five recent European appointments including hires in its London, Paris and Hamburg offices. More

Globalpark to Go Public

Jun 5 2008

The partners of online feedback software and services firm Globalpark GmbH have announced a decision to convert to a public company, with immediate effect. Dr. Lorenz Gräf, previously MD, will become CEO of Globalpark AG. More

Maktoob Debuts Mobile and Online Tools

Jun 5 2008

In Dubai, Arab MR firm Maktoob Research has expanded its service portfolio with the launch of two new offerings - Online Research Communities, a tool for building online market research communities; and SMS-based Mobile Research. More

New Release for Performark

Jun 5 2008

B2B metrics and sales support firm IntelliMARK has upgraded its Performark software, which measures performance and analyses ROI for outsourced B2B direct marketing programs. More

New Tool Cuts Mystery Shopping Costs

Jun 5 2008

Toronto-based QA and research supplier Sensors Quality Management (SQM) has launched an online mystery shopping tool aimed at small and medium-sized businesses in North America and named MyShop. More

Healthcare Analytics Firm Acquired

Jun 4 2008

In the US, healthcare data management firm MedData, a division of AGDATA, LP, has acquired healthcare analytics firm ManagedCare.com. More

GfK and TNS Announce Merger Terms

Jun 3 2008

GfK and TNS have agreed the terms for their 'merger of equals' to create GfK-TNS plc. Aside from 'significant opportunities' for revenue growth, the firms say the move will bring annual pre-tax benefits through cost reduction of at least Euros 97m (£76m) by the end of the third full year following completion. More

ORC and Guideline Combined

Jun 3 2008

infoGROUP, until this week known as infoUSA, is combining two of its market research businesses, recently acquired Guideline and Opinion Research Corporation (ORC), and has placed ORC President Gerard Miodus in charge of all operations for the new unit. More

Seoul Office for SSI

Jun 3 2008

Survey Sampling International has opened a new office in Seoul, South Korea, and appointed Simon (Quan) Zhang to lead it. Zhang worked previously for Tesco International Sourcing. More

IRI and Nielsen Tie Up Major Deals

Jun 3 2008

Nielsen and rival consumer analytics firm Information Resources Inc (IRI) have both announced major contracts with consumer giants. IRI says it has ousted Nielsen from a UK contract they formerly shared, with P&G; Nielsen says it has signed a global contract with the Coca-Cola Company. More

Incentive 'Cash' Goes Direct to Mobiles

Jun 3 2008

Mobile survey specialist OnePoint has launched OnePoint Reward, an incentive system delivering cash to mobile phones, in the form of points which respondents can redeem immediately on completion of a survey, at 19,000 retail outlets across the UK. More

Nielsen Tool Gets 'Retail Edition'

Jun 3 2008

Nielsen has introduced a Retail Edition of its Answers technology platform, which groups a number of analytical and reporting applications in a business-process oriented framework. More

Theorem Upgrades Analysis and Reporting Tool

Jun 3 2008

Theorem Inc. has upgraded its proprietary software-as-a-service (SaaS) program, Theorem Analytics 2.0. The tool allows media planners, advertising operations teams and finance managers to upload data in multiple forms and generate detailed reports through customizable templates and formulas. More

'Channelytics' Provider Acquired

Jun 2 2008

UBM subsidiary Everything Channel, based in Framingham, Mass., USA, has acquired Next Level, a provider of multichannel marketing, sales and analytical services. Financial terms of the deal were not disclosed. More

Murmurs Grow Over GfK-TNS Future

Jun 2 2008

Reports in the UK press have suggested the GfK-TNS merger may be 'under threat' after TCS Capital Management, a US hedge fund, reportedly offered its 6% shareholding in the group to would-be TNS buyer WPP Group. More

LA Premiere for Research Now

Jun 2 2008

Research Now has opened an office in Los Angeles, to be headed by Tobin Bailey as Vice President, Client Development, West and Central Regions. More

'Fusion' Offer from Nielsen and Client

Jun 2 2008

The Nielsen Company and NBC Universal, one of its major clients, are to collaborate to offer advertisers sales metrics based on the 'fusion' product developed by NielsenConnect. More

New Optimiser from Maxymiser

Jun 2 2008

Content optimisation specialist Maxymiser has launched a behavioural targeting suite, designed to help clients optimise web site content (as opposed to advertising), and billed as 'the first of its kind in the UK'. More

Alliance of Real and Virtual Groups

Jun 2 2008

Online focus group specialist Itracks has announced a partnership with GroupNet, a network of 29 independently owned discussion facilities across the US. More

New Twist for Double Helix

May 30 2008

Full service healthcare consultancy Double Helix Development has announced the launch of Web Sthealth(TM), a tool for data-capture and analysis of patients in online forums. More

New Confirmit Adds Features, Promises More

May 30 2008

MR software provider Confirmit today announced the debut of version 12.5, the latest update of its flagship product. In addition to immediate benefits, the firm says it lays the foundation for big changes in the future releases. More

Former D&B Director to Head Analytics at Dexterity

May 30 2008

Indian-based KPO firm Dexterity has appointed Dr. Jayendra Ramesan as Practice Head – Analytics. Dr Ramesan is a former Director, Sales and Marketing Analytics at Dun & Bradstreet (D&B) – USA. More

comScore Gets Mobile with M:Metrics Buy

May 29 2008

comScore has announced the acquisition of mobile measurement firm M:Metrics, Inc., for a cash payment of $44.3m and the issue of c.50,000 share purchase options for comScore stock. More

Buy Combines Medical Panels

May 29 2008

UK firm Opinion Health has acquired Pearl Medical, which operates a panel of around 2000 primary-care doctors. More

Nunwood Continues Rapid Growth

May 29 2008

UK-based agency Nunwood has announced ten recent appointments, plus the promotion of two of its directors to the Board. More

Nielsen Extends Profiling to Mobile Web

May 29 2008

Nielsen has extended its online audience profiling service to the mobile Web. The new service provides marketers and publishers with lifestyle and demographic information for the audience of more than 200 mobile web sites. More

Chinese Offices for Kadence

May 29 2008

B2B specialist Kadence has officially launched in China with the opening of a Hong Kong office, and says it will launch a Shanghai office before the end of the year. More

Peanut Labs' A-Team to Tackle Bad Respondents

May 29 2008

US-based online sample provider Peanut Labs has this week announced the formation of a consultative group of prominent researchers and clients to study and combat the problem of fraudulent online responses. More

Official Launch for Nielsen's Clear Decisions

May 28 2008

The Nielsen Company and its subsidiary Interactive Market Systems (IMS) have announced the launch of IMS Clear Decisions(TM), a new software platform claiming to simplify access to media and marketing data and speed up the generation of insights from it. More

Health Care Specialists form Marketing Partnership

May 28 2008

Life sciences intelligence firms Cegedim and Skila have formed a global marketing alliance which will promote three tools / solutions from each company. More

InsightExpress Grows Digital Measurement Team

May 28 2008

InsightExpress has expanded its Digital Media Measurement (DMM) team by hiring Lauren Coyne as Director of Agencies, East Coast; Kyle Gollins as Senior Account Executive, Media & Publishing, East Coast; and Kathy Benigo as Southwest Regional Manger. More

UK Loyalty Launches for Harris

May 27 2008

Harris Interactive has announced the UK launch of two solutions, the Customer Commitment Model and Employee Ambassadorship, at a seminar in County Hall, London. More

RI MD to Chair New Zealand Research Association

May 27 2008

Research International's New Zealand MD Colin Yee has been appointed as Chairman of AMRO New Zealand, the country's Association of Market Research Organisations. Yee has been Deputy Chairman for the past two years. More

Optimisa Warning Prompts Share Price Plunge

May 23 2008

UK-based research and consultancy group Optimisa has reduced its revenue projections for the year by more than 15% following what it calls 'extremely disappointing' trading conditions in the last month and a half. Shares in the group have lost almost a third of their value since Wednesday. More

Countering Privacy Concerns: Two Different Approaches

May 23 2008

Behavioural targeting and browser tracking remain hot topics. This week saw a US lawmaker quizzing Google on data security issues relating to its takeover of DoubleClick; it also saw the launch of software which runs interference with trackers like Phorm by random background web surfing. More

Tech Partnership for Agencies

May 23 2008

Experian and digital specialist MultiMedia Intelligence have announced a partnership, combining the former's in-depth data on psychographics, consumer behavior, lifestyles and attitudes with the latter's market sizing and forecasting models and databases. More

US Expansion for Angus Reid

May 22 2008

Canadian-based public opinion and market research firm Angus Reid Strategies is to open a New York office, and has appointed MR veteran Tom Neri to run it as Executive Vice President and Managing Director. More

DRNO Publisher Grows Again

May 22 2008

MrWeb, the world's busiest daily news and jobs service for market researchers, has expanded with the appointment of Chris Jensen as Marketing Executive. Initially, his focus will be on building the site's Asian and US job listings, and its UK and international audience. More

KPO Firm Adds Global Clout

May 22 2008

Indian-based KPO (Knowledge Process Outsourcing) firm The Smart Cube will launch operations in Romania and Hong Kong, and will be expanding in the US, the UK and India. More

Hispanic Council Formed to Resolve PPM Issues

May 21 2008

In the US, the Association of Hispanic Advertising Agencies (AHAA) has formed an advisory council to explore 'industry issues and opportunities' surrounding Arbitron's Portable People Meter (PPM). More

Agencies Partner to Offer VC Data to Pharma Firms

May 21 2008

Oxford, UK-based PharmaVentures – a firm which provides database, analysis tools, and reports to the pharma and biotech sectors – has formed an agreement with US-based MR firm Growthink Research to roll out the latter's Venture Capital database to industry and academic customers worldwide. More

Former RI Trio Embark on Blueocean

May 20 2008

In the US, former Research International (RI) executives Diane Frederick, Alice Fawver and Shaikat Sen have launched a new market research consultancy which they say delivers a 'fresh approach' to business decision-making. More

Quantcast Pilots Web Readership Profiling Tool

May 20 2008

US-based Internet ratings firm Quantcast is beta testing a new audience tool that allows users to search for web sites with selected readership demographics. More

Experian Updates Geographical Tool

May 20 2008

Global information giant Experian has updated its Micromarketer Generation3 tool, to help marketers, real-estate developers and store operations personnel determine where existing clients are based, what they are like, and the best ways to reach them. More

Firms Partner to Roll Out Call Center Analysis Tool

May 20 2008

In the US, customer satisfaction measurement specialist CFI Group will tap into teleservices company OLC Global's knowledge of the contact center industry to drive growth of its CallSat solution, which helps users manage, monitor and improve their call centers. More

TMN in Management Buy-Out Talks

May 19 2008

In the UK, digital marketing group TMN, which owns research agencies iD Factor and ICD, is in talks with private equity firm August Equity over a possible £38.5m management buy-out led by CEO Mark Smith and FD Craig Dixon. More

Surveillance System Tracks Shopper Movement

May 19 2008

In the UK, another first for Portsmouth. Foot traffic monitoring firm Path Intelligence, based in the city, is testing patent-pending surveillance technology that continuously tracks mobile phone signals to understand the movement of shoppers as they flow through retail centres or public amenities. More

Gongos Celebrates Success with Eleven New Hires

May 19 2008

US consultancy Gongos Research has hired 11 new staff on the back of 2007 revenue and project growth. To support the recruitment process, the firm implemented a strategy which included fostering university relationships and offering referral incentives. More

MESH Opens AsiaPac Operation

May 19 2008

London-based communications research agency MESH Planning has opened its first office in the Asia Pacific region and appointed former InsightAsia MD Craig Griffin as Managing Director in Singapore. More

IAB Australia Appoints CEO; More Hires to Come

May 19 2008

In Australia, the Interactive Advertising Bureau (IAB) has appointed Paul Fisher as its first CEO. He takes up the new post at the beginning of July. More

Experian Opens Office in Bulgaria

May 19 2008

Information solutions giant Experian has opened a new international operations centre in Sofia, Bulgaria, where it plans to employ more than 120 people by the end of the year. More

SearchHelp to Measure Sentiment in Digital Content

May 19 2008

US-based parental control software developer SearchHelp has launched new technology which analyzes sentiment in digital content such as blogs, forums, e-mails, instant messaging and mobile text. More

Vision Critical Grows, Partners with CMR

May 16 2008

In Canada, research software developer Vision Critical has reported triple digit growth for the third consecutive year. The firm has also teamed up with US full-service agency Creative Marketing Research (CMR) to develop proprietary online customer advisory panels. More

New Ratings Code Requires 'Approval First'

May 16 2008

In the US, the Media Ratings Council (MRC) has created a new code of conduct requiring audience ratings firms to obtain accreditation before launching a new measurement currency into the marketplace. More

Merkle Aims to Double Analytics Team

May 16 2008

US database marketing agency Merkle is expanding its Quantitative Solutions Group through a recruitment drive which aims to bring in more than 150 statisticians and analytical consultants. More

Nielsen Completes IAG Acquisition

May 16 2008

Nielsen has completed the acquisition of TV ad effectiveness firm IAG Research, which will be re-branded as Nielsen IAG. More

New F2F Technique Sifts 'Ear Candy'

May 16 2008

UK agency Shopping Behaviour Xplained has developed a new technique called Xtraviews, which claims to capture and analyse not just what people say, but how they say it and what they really mean. More

Charter Uses NebuAd to Test Targeted Ads

May 16 2008

US cable operator Charter Communications has partnered with behavioral targeting firm NebuAd to test its ability to provide targeted ads to its customers. More

Ipsos Growth 'Better Than Anticipated'

May 15 2008

Ipsos first quarter revenues rose 6.2% to €217.3m from Q1 2007. Despite slow going in North America, global organic growth reached 9.6%, which the firm said exceeded its full-year targets. More

GfK Achieves 'Sound' First Quarter Figures

May 15 2008

GfK has described its Q1 results as 'sound', with organic growth in sales up 5.1% to €268.1m and consolidated total income rising almost 21% to €12.5m. More

Passenger Gets Funding for International Expansion

May 15 2008

US-based customer collaboration software provider Passenger has received $8m in new funding from its existing investor StarVest Partners. The firm says it will use the funds to solidify its position in the market while fuelling international expansion. More

NeuroFocus Names Client Services Chief

May 15 2008

US neuromarketing research agency NeuroFocus has recruited Michael Smith for its newly created post of EVP for Client Services. More

Internet Radio Deal for comScore and Arbitron

May 15 2008

US online ad platform TargetSpot has begun providing its nationwide network of more than 600 Internet radio stations with access to comScore Arbitron Online Radio Rating audience estimates. More

Revenue Rise for Nielsen

May 14 2008

Nielsen has reported $1,214m revenues for Q1, an increase of 13% from Q1 2007. Excluding the impact of currency fluctuations, the increase was a healthy 8%. However, the firm still made a net loss from continuing operations of $82m. More

TNS Launches Brand and Employee Research Tools

May 14 2008

TNS Lanka has launched two new research tools – the first to help marketers measure consumer commitment and loyalty towards their brand, and the second to help HR professionals measure and monitor employee satisfaction. More

TNS Rejects New WPP Offer

May 13 2008

WPP boss Sir Martin Sorrell has increased his offer for TNS from £948m to £996m (($1.9bn), but has been rejected for a second time by the market research group's Board. More

Leading Edge Ad Lab for Disney

May 13 2008

Media giant Disney is planning to open a laboratory in Austin, Texas which will conduct year-round research to test the biometric reactions of consumers to emerging media and interactive advertising. More

Qosmos Gains €7m Funds, with Help from GfK

May 13 2008

In France, information extraction software firm Qosmos has closed a third round of fundraising worth €7m (US$10.8m), led by venture capital firms Sofinnova Partners and Alven Capital, along with MR agency GfK. More

Springboard Hires Leader for Global Research Center

May 13 2008

IT specialist Springboard Research has appointed Gopalakrishnan Krishnamurthy (GK) as its Vice President of India operations, heading the firm's Global Research Center (GRC) in New Delhi. More

SPSS Updates Predictive Analytics Platform

May 13 2008

MR software giant SPSS has updated its Predictive Enterprise Services package. Version 3.5 includes improved automation based on events, additional model management techniques and expanded reporting options. More

Shopping Success Soothes Greenfield Troubles

May 12 2008

Greenfield Online, Inc. has reported first quarter results, with rapid revenue growth for its Comparison Shopping business (up 60.3% year-on-year to $10.8m) masking a 3% decline for its Internet survey solutions segment. Greenfield has also agreed in principle to settle a pending class action lawsuit regarding 'false and misleading' projections. More

Good Growth for D&B

May 12 2008

Business information provider D&B last week reported results for the first quarter of 2008, ended March 31st. Revenue rose 8% on the year (excluding currency effects) to $414.7m, of which the Sales & Marketing Solutions division accounted for $109.7m, up 5%. More

Two Launches for Ipsos ASI

May 12 2008

Advertising and brand equity research division Ipsos ASI has introduced two new tools, Next*360 and CampaignLab, to help marketers evaluate and optimize multi-media ad campaigns and communications prior to final execution. More

ORC Firm Offers Online Brainstorming

May 12 2008

Recently acquired infoUSA company Opinion Research Northwest has launched IDetailing(TM), an online qualitative solution for 'ideation' and brainstroming. More

Web Analytics Provider Branches Out

May 12 2008

US company Numeric Analytics has broadened its proposition from a core offering of web analytics consulting services to include a range of online marketing solutions, including organic search engine optimization (SEO), pay per click optimization (PPC/SEM) and affiliate marketing. More

GfK Blasts Sorrell's 'Tactics', Reassures Staff

May 9 2008

GfK CEO Klaus Wübbenhorst has told employees of the German-based global agency that the proposed merger with TNS would mean more jobs, not fewer. Prof. Wübbenhorst said comments suggesting the contrary from WPP's Martin Sorrell were 'morally reprehensible'. More

MetrixLab Revenues Up 76% as Growth Plans Advance

May 9 2008

European online MR agency MetrixLab increased revenues 76% to €14.5m in 2007 and is anticipating further growth to €19m in 2008 and €27m in 2009. To support this organic growth, the firm is planning to hire up to 40 new MR professionals this year, and expand with a US office in 2009. More

Indian Ad Industry Says No to Regulation

May 9 2008

Bodies representing most Indian broadcasters and advertisers have given a thumbs down to the idea of government intervention in television ratings, known as TRPs. More

Voxco Adds CAMI to Flagship Platform

May 9 2008

Canadian-based research software firm Voxco has updated its flagship application to include a data collection module via CAMI, for surveys conducted on mobile phones. More

Tealeaf Helps ForeSee

May 9 2008

Online customer satisfaction management firm Foresee Results has partnered with online customer experience management (CEM) firm Tealeaf, to allow companies to maximize online customer satisfaction and return on their investment in site tools. More

Economic Slowdown Hits US MR Industry

May 8 2008

Figures from the Research Industry Index (RII) compiled by MRA (the Marketing Research Association) suggest that the industry in the US is already suffering as a result of the country's economic slump. More

Biz360 Secures $10m to Develop Social Media Tools

May 8 2008

US-based media and market intelligence agency Biz360 has secured $10m in funding which it will use to develop social media analysis tools, extend its existing suite of business intelligence products and hire new sales and marketing personnel. More

Conquest Gets Metaphorical with Brands, while...

May 8 2008

UK research agency Conquest has launched an online tool to measure unconscious emotional reactions to brands by tapping into the metaphors consumers use to describe and express their feelings. More

... US Firm Studies Words' Worth

May 8 2008

In the US, word of mouth (WoM) measurement and analytics firm ChatThreads has launched Conversation Value, a new tool that quantifies the revenue impact of every conversation about a client's product or service. More

PPM Data for non-Commercial Stations

May 7 2008

In the US, The Radio Research Consortium (RRC) – a non profit organization which provides audience data to non-commercial radio stations – has signed a multi-year deal with Arbitron for diary and Portable People Meter (PPM) syndicated radio ratings services. More

AOL to Integrate TACODA Tools

May 7 2008

From next month, AOL's ad business Platform-A will offer TACODA's advanced suite of behavioral targeting solutions across its entire network, which includes all AOL-owned and operated sites such as AOL News and Sports, along with sites in the Advertising.com third-party network. More

Sales Veteran Joins Bullish TRA

May 7 2008

Groundbreaking New York-based media research firm TRA (True ROI Accountability for Media) has appointed James O'Hara as EVP of Sales. More

Nielsen Prepares for Digital TV Switch

May 7 2008

Nielsen Media Research has sent clients a 9-page letter explaining its plans for the transition to digital-only TV broadcasting, which comes into effect in February 2009. To accommodate the transition and avoid potential disruptions, the firm will be moving its February 2009 TV viewing 'sweeps' to March. More

SurveyGizmo Secures Funds for Expansion

May 7 2008

Online survey and analysis tool provider SurveyGizmo has secured funding which will be used to expand staffing. More

Coremetrics Debuts Data Digging Tool

May 7 2008

US web analytics firm Coremetrics has released a new platform that enables marketers to analyze data across all campaigns and web properties at a granular level. More

Sorrell 'Disappointed' as TNS Rejects £1bn Bid

May 6 2008

WPP CEO Sir Martin Sorrell has said that he is surprised and disappointed by TNS' 'cavalier' rejection of his £1bn part-cash / part-share offer to purchase the firm. More

Boris and YouGov Triumphant

May 6 2008

YouGov has won the battle of the pollsters in London's Mayoral race, correctly predicting the result and the margin, and leaving more egg on the face of outgoing Mayor Ken Livingstone whose team had claimed its survey figures were 'farcical'. More

Vovici Launches Online Community Tool

May 6 2008

Research software and EFM provider Vovici is helping companies launch their own community panels and web sites through its new Vovici Community Builder; designed to gather in-depth feedback on customer sentiment, satisfaction and loyalty. More

Third Quarter Disappoints Harris

May 2 2008

Harris Interactive has reported third quarter fiscal 2008 results showing consolidated revenue up 11% to $57.3m, with a very good performance from newly acquired companies in Asia, France, Canada and Germany. However, due to declines in the US and UK, consolidated pro forma organic revenue dropped 4%. More

Nielsen Forms Social Media Research Arm

May 2 2008

In the US, Nielsen Online has formed a Digital Strategic Services group, to help advertisers manage their online reputations on social media platforms. The new group is headed by Pete Blackshaw, EVP of Nielsen Online and former CMO of Nielsen BuzzMetrics. More

comScore Results Show Rapid Growth

May 2 2008

US online measurement firm comScore has reported Q1 revenue of $26.4m, up 41% from $18.6m in Q1 2007. Pre-tax net income rose by 165% to $4.2m, net income by 64% to $2.5m and adjusted EBITDA by 104% to $5.6m. More

Environment and Energy Specialists Merge

May 2 2008

In the US, environmental and energy consulting firm Cadmus has merged with analytics agency Quantec, which offers energy industry research and planning expertise. More

Refresh Provides Facebook Demographics

May 2 2008

US marketing agency Refresh Partners has launched an analytics tool to provide Facebook application developers with analytic and demographic information on their users. More

Arbitron 'Misled Investors' Claims Lawsuit

May 1 2008

In the US, an institutional investor has filed a law suit against ratings giant Arbitron, charging the firm with 'false and misleading statements' regarding the roll out of its Portable People Meter (PPM) service. More

Downturn for ICT Group

May 1 2008

CRM outsourcing firm the ICT Group has reported a first quarter revenue drop to $108.7m from $115.2m in Q1 2007. Net loss for the 2008 first quarter was $1.0m, or $0.06 per diluted share. More

comScore Adds to Plan Metrix

May 1 2008

In the US, online measurement firm comScore has enhanced its comScore Plan Metrix service, which links consumers' offline behaviour and attitudes with their online activity. More

Mobile Web Site Analysis Tool Launched

May 1 2008

US mobile ad network AdMob has introduced a new system to improve understanding of user behavior and measure usage of mobile web sites and mobile ad campaigns. More

Research Now Expects Profit Jump

Apr 30 2008

UK-based panels firm Research Now is anticipating total revenue for the six months ending 30 April 2008 to exceed £18.5m versus £9.9m last year – a leap of 85%. Operating profit is expected be £2.3m, up from just £300,000 a year ago. More

YouGov Launches 'Baby Boomer' Tracker

Apr 30 2008

In the UK, online market research agency YouGov has launched a new syndicated tracking service to connect with the 32% of the population who were born between 1946 and 1964. More

New Profiling System Targets Personality Types

Apr 30 2008

WPP-owned digital marketing firm 24/7 Real Media has partnered with Mindset Media – a company that creates consumer profiles of web users – to enable advertisers to target consumers with ads based on their personality traits. More

TNS and GfK in Merger Talks

Apr 29 2008

Top five global MR firms TNS and GfK are in discussions about a possible 'merger of equals', which would create the world's second-largest market and information group. More

Campaign Analytics Dashboard Launched

Apr 29 2008

Chicago-based analytics firm MediaBank has released a web analytics tool which claims to enable data analysis and measurement of all campaign media buys across all media types. More

Debut for eBay Viability Tool

Apr 29 2008

eBay research specialist HammerTap has launched a new feature that enables sellers to determine their chances of selling and likely profit margins. More

UK's RAJAR Halts PPM Trial, Launches Review

Apr 28 2008

UK radio audience body RAJAR will cut short its investment in its experimental electronic measurement panel, run by TNS using Arbitron's PPM, and will launch an industry-wide review of audience research options. It will also field test a new online diary system, to be designed by Nunwood, in July. More

Canada Chooses PPM for TV and Radio

Apr 28 2008

BBM Canada, supplier of radio and television audience ratings services to the Canadian broadcast advertising industry, has selected a joint bid by TNS Media Research and Arbitron Inc to deploy Portable People Meter (PPM) technology to measure TV and radio in Canada. More

SSI Opens in Sweden

Apr 28 2008

Survey Sampling International (SSI) has opened a new office in Stockholm, Sweden, as a hub for servicing its existing clients and developing new business in Sweden, Norway, Finland and Denmark. More

Nielsen Launches 'Ailment Panels'

Apr 25 2008

In the US, NielsenHealth has launched a series of 32 'Ailment Panels' to provide manufacturers and retailers with insights into consumer related attitudes and behaviours of patients suffering from diseases and medical conditions. More

MRA Launches Global Ratings Portal

Apr 25 2008

US membership organisation MRA (Marketing Research Association) has launched a portal where clients, agencies and sub-contractors can evaluate and comment on each other's services online. More

Kantar and WPP Show Solid Growth

Apr 25 2008

WPP has announced first quarter like-for-like revenue growth of just under 5%. Reported revenues were up 14.1% to £1.56bn for the group and up 11.3% to £227.1m for Kantar, the group's information, insight and consultancy arm. More

TMN Grows Despite Email Marketing Problems

Apr 25 2008

The growth of MR subsidiaries iD Factor and ICD Research is expected to help parent TMN plc to full-year pre-tax profit within 10% to 15% of management predictions, despite a significant shortfall at its email marketing agency EDR. The latter's quarterly revenues will be around £1.5m below earlier predictions. More

BDRC Hires Analytics Head from FDS

Apr 25 2008

London-based market research agency BDRC has appointed Ruth Watts as Head of Advanced Analytics. She joins from FDS International where she was the first Marketing Sciences Manager, working across IT and research teams. More

MediaVest Signs First for TRA's New Service

Apr 24 2008

MediaVest has become the first media agency to sign up for MR firm TRA's recently launched service, which matches viewing data from digital set-top-boxes with offline shopping behaviour data provided by loyalty cards scanned at grocery checkout counters. More

MRDC Expands in Thailand, Promotes in the UK

Apr 24 2008

UK based data processing agency MRDC has doubled the size of its operation in Thailand and employed extra staff to man the expanded unit. Employees David Ward and Fiona Turnbull have meanwhile become Directors in the UK. More

GMI and Tech Publisher Launch IT User Panel

Apr 24 2008

Seattle-based MR software and panels firm GMI (Global Market Insite) has partnered with publisher TechTarget to launch a double-opted in panel of IT professionals and decision-makers. More

Facebook Launches 'Buzz' Measurement Tool

Apr 24 2008

Social networking site Facebook has launched a stats tracking tool called Facebook Lexicon, which counts the number of times a word crops up on profiles, groups, and forms – known as 'Facebook Walls' – in its network. More

Positive iD for Galloway Pelter

Apr 23 2008

Tim Heald, Commercial Director at London panels firm The iD Factor has admitted throwing a foam 'stress ball' at Respect MP George Galloway yesterday as he harangued the public through a megaphone on his open-top election bus. Heald spoke to police and was released with an official caution. More

IDC Launches Small IT Vendor Service

Apr 23 2008

In the US, technology market intelligence firm IDC has launched a new service to help venture capital, private equity and merger and acquisition analysts assess smaller IT retailers. More

UserVoice Debuts Online Feedback Product

Apr 23 2008

US start-up UserVoice has launched an online community where customers can contribute to a client's product concept and innovation. More

BuzzLogic Buys to Enhance Web Analysis Offer

Apr 22 2008

San Francisco-based social media specialist BuzzLogic has acquired blog retrieval firm Activeweave. The buy is intended to enhance the firm's analysis of online influence, and to strengthen and grow its Conversation Targeting solution. More

Ziment Adds Business Units and Leaders

Apr 22 2008

In New York, healthcare marketing research and consulting firm The Ziment Group has added two new business units and appointed Eva Laparra and Jonathan Spiess to lead them. More

First Quarter Growth for Arbitron

Apr 22 2008

US media ratings giant Arbitron has posted first quarter profit growth of 5.5% to $16.3m. Revenue for the period ended 31 March rose 5.5% to $94.1m from $89.1m in the prior year, almost in line with Wall Street expectations. More

Empower Launches Online 'ChatterWatch'

Apr 22 2008

Cincinnati-based Empower Mediamarketing has launched a new proprietary tool to measure and analyze consumer-generated media. More

Confirmit Upgrades Pulse Train DP Tool

Apr 22 2008

Online research software firm Confirmit has launched Confirmit Data Central; an enhanced tool which streamlines data processing functions. More

Satyam Buys Target Global KPO Market

Apr 21 2008

Indian company Satyam Computer Services has bought the market research and customer analytics operation of Caterpillar Inc. for $60m (c.£30.2m); and Belgium-based consulting firm S&V Management Consultants for $35.5m (£17.8m). More

Synovate's Londoners Under One Roof

Apr 21 2008

As planned, global agency Synovate has brought its London-based teams into a single flagship location in Minerva House, London Bridge, SE1. More

Creston Expects Good Growth

Apr 21 2008

Insight and communications group Creston plc performed in line with expectations in the 2008 financial year, delivering revenue growth of c.16% year-on-year, or 8% on a like-for-like basis, according to a pre-close Trading Statement. More

Feedback Tool Aims to Push Good Ideas to the Top

Apr 21 2008

Online research software firm Survey Analytics has today unveiled the public beta of IdeaScale, offering web site owners a means to get user feedback, and users the chance to promote good ideas to the top of a list. More

CMOR Requests Another Research Exemption

Apr 18 2008

In the US, the Council for Marketing and Opinion Research (CMOR) has responded to the Federal Trade Commission's (FTC) proposals to regulate online behavioral advertising, by requesting that any definition of the practice excludes survey opinion and marketing research. More

Schlesinger Acquires Usability Testing Lab

Apr 18 2008

US data collection firm Schlesinger Associates has acquired Interactive Video Production (IVP), the owner of MobiLAB usability testing lab services. More

Ad Metrics Firm Enters US Market

Apr 18 2008

German ad metrics and testing firm MediaAnalyser has entered the US market by opening a New York office and clinching a deal to work exclusively with the magazine publisher Condé Nast. More

Confirmit Posts 76% First Quarter Growth

Apr 17 2008

Online research software company Confirmit has delivered 76% first quarter revenue growth to $11.4m, up from $6.5m for Q1 last year. More

Revenue Rises, Income Falls at Datascension

Apr 16 2008

US data collection firm Datascension has logged revenues up 37% to $20.3m for the year ended 31 December 2007; however, operating income tumbled 70% to c.$92,000 from c.$313,000 last year. More

Kantar Ops Closes Face-to-Face Panel

Apr 16 2008

Kantar Operations – the internal operations division for the Kantar Group – has ditched its dedicated consumer interviewer panel due to the continuing advance of online data collection. More

iPharro Launches TV Tracker in US

Apr 16 2008

German-owned media content analysis firm iPharro Media has entered the US market with its online TV content detection service. The service enables media professionals and research agencies to monitor when a specific piece of content is aired on a particular TV channel. More

Builders Panel Launched

Apr 16 2008

US building industry web site ToolmanDepot.com is recruiting contractors to join an online research panel, to gather information on their likes, dislikes, behaviors and attitudes on behalf of industry manufacturers and service providers. More

IPT Reports £1m Loss after 'Difficult' 2007

Apr 15 2008

In the UK, direct marketing and data group IPT (Interactive Prospect Targeting) has posted a pretax loss of £966,000 for the year to 31 December 2007, compared with a profit of about £3.39m the previous year. More

Tool to Spot Viral Potential of Ads

Apr 15 2008

Three US organisations have partnered to develop a tool, the Miami University AIMS Sharability Scale, which they say quantifies the likelihood of advertising messages being shared with others. More

International Expansion for Tesco/dunnhumby Partnership

Apr 14 2008

UK-based retail giant Tesco is working with partner firm dunnhumby to extend its consumer insight and analysis system to match its international footprint, minus the US. The Asian and East European roll-out includes tailored versions of its pioneering Clubcard loyalty programme. More

Acquisition for In-Touch

Apr 14 2008

In-Touch Survey Systems has announced that it will acquire MarketLine Research Inc., supplier of the MarketVU CATI / analysis system. In-Touch also announced first quarter revenues up 20% over Q1 2006 but short of previous guidance estimates. More

Acrobat Buys Canadian Omnibus from Maritz

Apr 14 2008

Acrobat Research is to acquire the Omnitel omnibus / tracking business of Maritz Research Canada. Running since 1986, Omnitel interviews 2,000 Canadians from across the country each week on a wide variety of topics. More

New International Leader for IRI

Apr 14 2008

Information Resources, Inc. (IRI) has appointed Nigel Howlett as President of IRI International. Previously Executive Vice President (global) and a Board Director at OgilvyOne Worldwide, he replaces and reports to Mark Parise who becomes President of IRI's global Market Information Group. More

Nielsen to Provide Italian Online Currency

Apr 14 2008

Nielsen Online has been selected by the Italian Joint Industry Committee 'Audiweb' as the provider for its system to monitor digital media in the country. More

Banks Add 'Alternative' Research (That's Us)

Apr 14 2008

Merrill Lynch and Morgan Stanley are the latest global financial firms to launch customised research offerings adding surveys and other 'non-traditional' or 'alternative' research formats to their own financial market analysis functions. More

New Consultancy to Focus on Small Business Clients

Apr 14 2008

In New York City, marketer and academic Christine Janssen has launched denken Research & Consulting, which aims to help entrepreneurs transform ideas into viable businesses via in-depth research. More

Curtis Joins New Owners at TORA

Apr 11 2008

Fast-growing UK provider The Oxford Research Agency (TORA) has been bought by two of its directors, Andrew Tharme and Chris Sinclair, with the aid of venture capital. Former TRBi CEO Laurence Curtis also joins, as Chairman, with immediate effect. More

Yahoo! Buys Analytics Firm

Apr 11 2008

Internet giant Yahoo! Inc. has agreed to acquire substantially all of the assets of Tensa Kft., more commonly known as IndexTools, which provides Web analytics software for online marketing. More

Nielsen and Univision Fuse Media and Purchase Data

Apr 11 2008

In the US, Spanish-language media giant Univision Communications Inc. has announced further collaboration with Nielsen, aimed at providing improved measurement and insight covering the Hispanic consumer segment. More

Panel Management Launch

Apr 11 2008

In the UK, online research software provider Demographix is to launch Panelwise, a fully-integrated panel management system incorporating new Web 2.0 based interactive workflow features. More

AMC and Nielsen Partner to Develop New AIM

Apr 11 2008

In the US, TV network AMC has partnered with Nielsen to develop a new Audience Identity Metric (AIM) that segments the audience by behavior, as well as a new 'Ad Vantage' metric for advertisers to measure ad receptivity across the industry. More

Acxiom and DKSA Combine for Travel Focus

Apr 11 2008

In the US, customer data integration firm Acxiom has partnered with travel research agency DK Shifflet & Associates (DKSA) to provide travel companies with insights about the buying and travel behaviors of customers and prospects. More

infoUSA Q1 Profits Rise

Apr 10 2008

Database giant and ORC parent infoUSA has reported preliminary unaudited first quarter revenue of $191m, compared with $158m recorded the previous year. EBITDA was $27m for Q1 2008, compared with $24m for Q1 2007. More

Nielsen Online Expands UK Leadership

Apr 10 2008

Nielsen Online has appointed four new senior members of staff in the UK to support its growth in EMEA markets. More

Digital Media Model Launched

Apr 10 2008

In the UK, two Omnicom-owned companies - researcher Hall & Partners and digital ad firm Agency Republic - have combined to produce a model which they claim enables brands to measure impact and engagement for all forms of digital communications. More

GfK Buys in Turkey, Switzerland, France and Brazil

Apr 9 2008

GfK has made a series of acquisitions, including Turkish market research firm Bilseim International, the remaining 35% of Swiss oncology specialist GfK Research Matters, the Brazilian MR company Shopping Brazil, and the watch panel set up by French MR agency Société V. More

Optimisa Revenue Almost Doubled

Apr 9 2008

In the UK, marketing services group Optimisa has reported a climb in pretax profits to £1.26m from £0.73m, while revenue rose to £11.42m from £5.89m a year ago. Gross profit also increased 75% from £4.62m to £8.09m, and the Board says it is looking forward to 2008 with confidence. More

Tangent Shelves TMN Offer

Apr 9 2008

In the UK, Tangent has pulled out of talks to acquire rival digital marketing company TMN, parent of research agencies ID Factor and ICD Research. Meanwhile newspaper publisher Trinity Mirror and private equity firms August Equity and 3i are all believed to have expressed an interest in buying the c.£40m business. More

GMI Doubles Singapore Consumer Panel

Apr 9 2008

Panel and software provider GMI (Global Market Insite) has increased the size of its Singapore consumer panel from 40,000 to 85,000 double opted-in members. More

IRI and Europanel Partner to Offer Global Coverage

Apr 8 2008

Consumer packaged goods specialist Information Resources Inc (IRI) has partnered with the GfK/TNS-owned Europanel Association to offer what the firms describe as 'the widest-reaching, single-panel research service in the world'. More

Two More Agencies Boost Outdoor Audience Scheme

Apr 8 2008

The Traffic Audit Bureau (TAB) has commissioned data from two additional research agencies to add to its forthcoming outdoor audience measurement initiative. The new research will track the likelihood that passersby will see a billboard, and then integrate this probability into the overall measurement. More

MRI Launches Local Versions of Consumer Data

Apr 8 2008

In the US, Mediamark Research & Intelligence (MRI) has launched Market-by-Market, a service providing local market versions of its studies on the media usage, lifestyle and product purchasing behavior of US consumers. More

MarketTools Introduces TrueSample Checker

Apr 8 2008

In the US, online on-demand research specialist MarketTools has launched a new system to improve the quality of online sample. More

Nielsen Pays $225m for IAG

Apr 7 2008

Nielsen has agreed to acquire US-based audience engagement firm IAG Research for $225m; and will make it 'the cornerstone for a new analytics practice'. More

Toluna Reports 42% Rise in Profits

Apr 7 2008

For the year 2007, European panel and survey technology provider Toluna has reported sales growth of 49% to £12.5m, and pre-tax profits up by 42% to £3.2m. More

Former Google Exec to Lead WebTrends

Apr 7 2008

In the US, web analytics firm WebTrends has appointed former Google executive Daniel Stickel as its new CEO, replacing Board member Bruce Coleman who took temporary control of the firm following the departure of Greg Drew last October. More

Synovate Launches Brand Problem Tracker

Apr 7 2008

Synovate has launched a new service called Market Barriers, which measures the obstacles that brands face – such as distribution, pricing and product configuration – and reports back on the impact that these have on customer choice and market share. More

Web Analytics Launches for Omniture

Apr 7 2008

US web analytics firm Omniture has introduced two new products: the first resulting from the combined technology of recently acquired firms Offermatica and TouchClarity, and the second from its purchase of real-time analytics company Visual Sciences. More

Compete Names New President

Apr 7 2008

Compete, TNS media's newly-acquired online behaviour measurement company, has promoted Scott Ernst to the position of President – he was previously Chief Client Officer. More

Gravic Upgrades Self-Serve Survey Tool

Apr 7 2008

In the US, data collection solution firm Gravic has launched the latest version of its web-based data collection and analysis software, Remark Web Survey 4. More

Forrester to Calibrate the Virtual World

Apr 4 2008

In the US, Forrester Consulting has been commissioned by a consortium of virtual world companies to help define standard marketing and engagement measures for the virtual space. More

InfoCommerce Launches Healthcare Info Arm

Apr 4 2008

US database consulting and research firm InfoCommerce Group (ICG) has launched a division catering for the medical, life science and healthcare sectors. More

TNS Healthcare Launches Call Assessment Tool

Apr 4 2008

In the US, TNS Healthcare has introduced a new service to help pharmaceutical and biotech companies measure the effectiveness of their own and competitive sales calls. More

NVivo Updated to Work with Audio and Visual Files

Apr 4 2008

In Australia, qualitative research software developer QSR International has updated its NVivo product to include new audio and visual capabilities. More

New CEO, New Strategy for Generation5

Apr 4 2008

In Canada, just five months since his promotion to the post of CEO of consumer intelligence firm Generation5, Joe Nicholson is stepping down to be replaced by former McKinsey consultant David Freese. More

MarketTools Acquires CustomerSat

Apr 3 2008

In the US, research technology specialist MarketTools has acquired Enterprise Feedback Management (EFM) firm CustomerSat, which will form the basis of a new Customer Insight Management division. More

JD Power Buys Online Community Researcher

Apr 3 2008

JD Power and Associates has acquired Umbria, a consumer market research company that analyzes intelligence gathered from social and consumer-generated media. Terms were not disclosed. More

Brazilian Partner for Millward Brown Optimor

Apr 3 2008

New York-headquartered Millward Brown Optimor – the consulting unit dedicated to brand strategy and marketing investment – has formed a strategic partnership with Brazilian brand consultancy BrandAnalytics. More

MSP Buys Modeling Firm

Apr 3 2008

LA-based marketing sciences firm MarketShare Partners (MSP) has acquired econometric modeling firm Analytic Consulting Group (ACG) and appointed ACG's Founder Craig Stacey to its leadership team. Terms of the deal were not disclosed. More

SQAD Buys Audience Ratings Software Firm

Apr 2 2008

In the US, SQAD – which provides a standard for tracking and forecasting TV, radio and web media costs – has acquired Wrapsidy, a firm which processes Nielsen's overnight ratings and TV sweeps audience estimates. More

Q Research Launches Mobile Survey Platform

Apr 2 2008

London-based Q Research – which specialises in using the mobile phone to conduct large scale market research with young people – has developed a mobile research platform for Customer Relationship Management (CRM) projects and satisfaction surveys. More

Call Center Analytics Upgrade

Apr 2 2008

In the US, customer relationship management solutions firm eLoyalty has launched a new version of its Behavioral Analytics software to offer insights into customer attitudes to their experience of call centers. More

US Firms Combine Mobile and Print Data

Apr 1 2008

Mobile media measurement firm M:Metrics and multimedia research agency Mediamark Research & Intelligence (MRI) are to combine their US offline and mobile media audience metrics to help agencies and mobile operators better integrate mobile into their cross-media campaigns. More

Nielsen Anti-Trust Case Dismissed

Apr 1 2008

In the US, the anti-trust lawsuit raised by TV ratings company erinMedia against Nielsen Media Research (NMR) has been dismissed by the court, with terms of the agreement remaining undisclosed and both parties agreeing to pay their own court costs. More

Goliath Gets Big Investment

Apr 1 2008

In the US, marketing intelligence firm GOLIATH Solutions has closed a $27m investment deal. The funds will be used to roll out the firm's real-time proprietary tool which analyzes consumer reaction to store displays, signs and merchandising. More

Video Integration Tool Launched

Apr 1 2008

In the US, QualVu – which creates online video research tools – has launched ReportBuilder, an application designed to help researchers utilise online user-generated video for market research. More

YouGov Continues Rapid Rise

Mar 31 2008

YouGov has announced interim results for the six months ended 31 January 2008, with acquisitions helping to treble its turnover and more than quadruple its headcount year-on-year. Organic revenue growth was 43% while profit before tax increased 30% to £3.0m. More

Nielsen Reduces Loss, Grows Revenue 7%

Mar 31 2008

The Nielsen Company has announced results for the year ended December 31, 2007. The research giant narrowed its loss from $368m in 2006 (pro forma) to $282m, and grew reported revenue to $4,707m, a rise of 13% from its pro forma figure for 2006, or 7% adjusting for currencies and deferred revenue. More

GfK Confirms Growth, Ups Dividend

Mar 31 2008

GfK has confirmed a record year of trading in 2007 with organic sales up 5.8% to EUR1,162m. Adjusted operating income rose 4.7% to EUR157.6m and margin crept up to 13.6%. The firm has also announced plans to change its legal form to an SE, or Societas Europaea. More

Consumers Worried by Online Tracking

Mar 31 2008

TNS and consumer privacy organization TRUSTe have released the results of a study into US Internet users' knowledge, attitudes and concerns about behavioral targeting and online privacy. More

Canadian Launch for Online Survey Firm

Mar 31 2008

Online survey firm QuestBack AS Norway is launching a Canadian operation, QuestBack Canada Inc., led by John McTrusty as MD. More

Nielsen Plumps for 'Live-Plus 3'

Mar 28 2008

From next January, Nielsen Media Research will switch to 'time-shifted' commercial minute ratings data as the standard currency for local TV ratings. The system will use 'live plus three' data, meaning that video played back within three days of initial broadcast will be included. More

Gallup Embarks on Massive Global Poll

Mar 28 2008

Gallup has announced the official launch of its 'World Poll', an annual global survey of opinions and behaviours via interviews in 140 countries representing 95% of the world's adult population. The firm says it has has committed to conducting the study for the next 100 years. More

Opinionpanel Launches Pre-HE Student Panel

Mar 28 2008

London-based firm Opinionpanel has launched 'The Future Panel' for anyone wanting to conduct research with young people and prospective higher education (HE) students. More

German Qual Omnibus Launched

Mar 28 2008

In Germany, Colibri Research will be launching a new qualitative omnibus study in June, enabling clients to ask questions in a focus group setting. More

infoUSA Firm to Ramp Up AsiaPac Presence

Mar 28 2008

Company profiling firm OneSource Information Services will be expanding in the Asia Pacific region, doubling its workforce in Singapore during the forthcoming year. More

Partners Offer 'In Context' Virtual World Research

Mar 28 2008

Another virtual research partnership: in the US, marketing services agency GSD&M Idea City and virtual worlds developer Metaversatility have partnered to create a platform which enables surveys to be conducted 'in-world' to provide clients with access to consumer, product and experiential insight and knowledge. More

Harris Interactive Names New CIO

Mar 27 2008

Harris Interactive has appointed Stephen Wallace as its new Chief Information Officer, responsible for infrastructure and information security. More

YouTube to Offer Targeting Info

Mar 27 2008

Google-owned video site YouTube has launched a new tool that offers users additional information to help tailor advertisers campaigns, and determine what times and which days their target audience is on the site. More

Social Media Analytics Tool Enhanced

Mar 27 2008

Recently-launched Networked Insights – which gathers customer intelligence from social networking, sites – has upgraded its Customer Insight Platform to provide a 'real-time window' into customer behaviour. More

Dexterity Broadens Focus, Appoints New CEO

Mar 26 2008

In India, research and analytics firm Dexterity has announced a refocusing of its business on marketing and customer informatics, and appointed former Accenture USA Partner Anantha Krishnan as Chairman and CEO. More

Greenfield Finds Errors, Expects $3.5m Legal Bill

Mar 26 2008

Greenfield Online is bracing itself for costs of up to $3.5m in the first quarter for legal and other fees relating to a pending lawsuit against it, as well as stemming from an investigation into its internal practices. The firm also says its own investigation has found some evidence of accounting errors. More

Survey Reveals Spam Misconceptions

Mar 26 2008

A study conducted by marketing services firm Q Interactive and MR agency MarketingSherpa has found that many consumers are reporting legitimate e-mail communications as spam. More

Partners to Delve into Virtual World

Mar 26 2008

In the US, virtual world developer Involve and consumer experience research agency Strategy Analytics have partnered to provide a new service to help organizations maximize their investment in virtual space. More

infoUSA Plans India, China Databases

Mar 25 2008

Database giant infoUSA, the parent of Opinion Research Corporation, has announced plans to compile telephone-verified B2B and B2C databases for China and India, in partnership with a number of companies in the regions. More

MRS Conference Feature: Old Chestnuts, New Dip

Mar 25 2008

Researchers are not here to predict the future; we don't need to be in the boardroom; and lack of accountability is still our biggest issue. In her third report, Phyllis Vangelder hears Conference 2008 asking the same old questions, but at least trying to give new answers. More

Peanut Labs Aims to Purge Bogus Response

Mar 25 2008

In the US, Peanut Labs – which provides market researchers with access to members of social networking sites – has developed patent-pending software which it hopes will help eliminate fraudulent online responses. The system blocks any respondent who takes too many surveys within a set time-period. More

Following the Footprints

Mar 25 2008

In her fourth and final report from MRS Conference 2008, Phyllis Vangelder joins web analysts on the trail of site visitors, and hears how carbon neutral corporates can accurately gauge the public's response. More

Arbitron Upgrades Diary Processing Center

Mar 25 2008

In the US, audience measurement firm Arbitron has upgraded its diary processing center by opening a new facility which combines several processes under one roof. The new building, new layout and new equipment were all designed by Arbitron staff. More

All Change at the MRS Conference

Mar 20 2008

'No seminal papers headed for a learned journal, nothing on methodology or media (except of course the Internet), and no ball or cocktail party. Instead, interaction, debate, discussion...' DRNO's Special Correspondent Phyllis Vangelder pinches herself but it's no dream, it's Conference 2008. More

More Scrutiny for Online Ad Targeting

Mar 20 2008

US lawmakers are turning the spotlight on the behavioural targeting of Internet ads. While the FTC receives comments on its proposed guidelines, New York assemblyman Richard Brodsky has sponsored a bill placing limits on companies' targeting activity. More

MRS Conference: Bright Sparks and Big Macs

Mar 20 2008

How does research attract and keep young graduates - the views of experts... and of young graduates; how does it get into the boardroom (again); and how does it help 'scapegoat' brands turn things around? More from Phyllis Vangelder at the 2008 Conference. More

Nielsen Promotes Communications Leader

Mar 20 2008

In the US, The Nielsen Group has promoted Karen Watson to the position of Chief Communications Officer and Senior VP of Global Communications, from her previous title of SVP Communications for Nielsen Media Research. More

Harris Takes Over Experian Consumer Panel

Mar 20 2008

In the UK, Harris Interactive has acquired the online consumer Canvasse Opinion Panel from Experian – terms were not disclosed. The panel will add up to 200,000 members to the current multi-million Harris Poll Online Panel. More

Aegis, Cello and Ipsos Report Strong 2007 Results

Mar 19 2008

Media and market research groups Aegis and Cello, and global MR agency Ipsos have all beaten industry analyst predictions and recorded healthy profits for 2007. More

Till Departs as TNS Creates Single 'Americas' Division

Mar 19 2008

TNS's CEO for North America Kimberley Till is to leave, as the firm merges its North American and Latin American custom business to create one region, 'The Americas'. More

Chime Buys Share in Naked Eye

Mar 19 2008

In the UK, communications group Chime has acquired a share of video-based ethnographic research firm Naked Eye, which was established by Nick Leon in 2003. More

ValueClick to Launch Behavioral Targeting Platform

Mar 19 2008

US-based online marketing company ValueClick Media says it will launch a platform in the summer offering advertisers behavioral targeting based on predictive analytics. More

Philippines Court Hopes for Happy Ending

Mar 18 2008

In the Philippines, the Quezon City Regional Trial Court has suspended proceedings filed by broadcaster ABS-CBN against AGB Nielsen Media research, to allow the parties time to try and reach a settlement. More

New Tool Looks Back at Small Screen Audience

Mar 18 2008

In the US, audience measurement system manufacturer TruMedia Technologies has launched the iCapture Mini, a video-based solution to analyze the faces of consumers watching small digital screens in out-of-the-home venues. More

BT Accused of Bad Phorm

Mar 17 2008

UK 'phone giant BT is facing a possible lawsuit after it admitted using business customers' data without permission, in a trial run for 'Webwise' software from analytics and ad-serving company Phorm. Others including Webfather Tim Berners-Lee have been joining the privacy debate. More

IBM Rolls Out Data Mining Software

Mar 17 2008

IBM's India Research Laboratory (IBM IRL) have developed data mining software ProAct, which extracts and delivers business insights from the information gathered by companies during customer service calls and other communications. More

Tangent Offer Wide of the Mark, Says TMN

Mar 14 2008

In the UK, marketing group TMN Plc has reacted coolly to a £40m preliminary approach from Tangent Communications, saying that the proposed price 'significantly undervalues' the company and its prospects. More

Beyond Analysis Buys Into Australia

Mar 14 2008

London-based behavioural data insight firm Beyond Analysis has acquired Sydney-based engagement agency Enzyme Insight Solutions, and re-branded the firm Beyond Analysis Australia. More

Starcom to Insist on 'Precision Metrics' for TV Ad Deals

Mar 14 2008

In the US, media buying agency Starcom USA has announced that it will only negotiate upfront TV ad deals with networks that apply quant 'precision metrics' to their sales offerings. More

Marketing Head for infoUK.com

Mar 14 2008

Data giant and parent of Opinion Research Corporation, infoUSA, has hired Andy Taylor as Head of Marketing and Product Development of its new infoUK.com business. More

Arbitron's 'Second Chance' for Diary Respondents

Mar 13 2008

In the US, Arbitron is to offer a 'second chance' diary to respondents who have agreed to participate in a survey, but failed to return their diary. The move is an attempt to bolster response rates for hard to reach demographics. More

Tangent Ponders TMN Buy

Mar 13 2008

In the UK, digital marketing group Tangent Communications is considering a c.£40m takeover bid for rival TMN, which owns research agencies iD Factor and ICD Research. More

LA Set-Top Box Deal for Nielsen

Mar 12 2008

Nielsen and US cable TV company Charter Communications have partnered to analyze digital set-top box (STB) data from 330,000 households in the Los Angeles area. More

New TNS Media Unit to Include Acquisitions

Mar 11 2008

TNS has grouped several of its North American operating units into a new division, TNS media, with Dean DeBiase as CEO. TNS media intelligence and TNS media research join newly-acquired companies Compete and Cymfony to form the new entity. More

More Funding for Invoke

Mar 11 2008

US-based online and mobile research supplier Invoke Solutions is to benefit from $7 million in funding led by Portland, Maine-based North Atlantic Capital and its existing investors Bain Capital and BEV Capital. More

New Leader for FocusVision

Mar 11 2008

Research technology supplier FocusVision has named Eric Grosgogeat as its new Chief Executive Officer. He joins from Philips Electronics where he served as Vice President and General Manager - Oral Care. More

BrainJuicer Strategy Bearing Fruit

Mar 10 2008

No evidence of an economic squeeze in today's financial news from online researcher BrainJuicer. Audited results for the year ended 31 December 2007 show organic revenue up 42% to £6.57m and operating profit up 77% to £844,000. More

Mobile Ad Tracker Launched in UK

Mar 10 2008

M:Metrics has launched its M:Ad competitive tracking service for mobile advertising in the UK, four months after its successful rollout in the United States. The company says the service will be rolled out to the major European markets during 2008. More

Global Ad Campaign for Nielsen

Mar 10 2008

The Nielsen Company continues to break new ground following its rebranding from VNU last year. Today it announced its first global brand awareness campaign, built around a marketing collaboration with The New York Times Company and including sole sponsorship of an Olympics Special issue of the latter's 'PLAY' sports magazine. More

Omniture / Baidu Alliance to Tap Chinese Consumers

Mar 7 2008

US web analytics firm Omniture has partnered with Chinese language Internet search firm Baidu to provide online marketers around the world with access to Chinese consumers. More

IRI Adds Five Platforms to Analytics Suite

Mar 7 2008

Information Resources (IRI) has this week unveiled a number of analytics platforms for the CPG / retail marketplace, at its annual client summit in Florida. More

Radio Reacts to PPM Accreditation Refusal

Mar 7 2008

The Presidents of three US radio stations have given their different reactions to recent news of the Media Rating Council's refusal of accreditation for Arbitron's PPM in New York and Philadelphia. Cox Radio's Bob Neil says Arbitron's 'hollow promises' are on 'full display' while others say the problems are 'not unusual'. More

Asia Pacific Role for RI Australia Chair

Mar 7 2008

Louise McCann, the Chair of Research International Australia, has been given an expanded role within the company's Asia Pacific (APAC) offices to oversee RI's commercial operating strategy for the region. More

Macro International to Hire 190 for New US Call Center

Mar 6 2008

In the US, government research specialist Macro International is to open a call center in Springfield, Illinois on 1 April, and plans to hire more than 190 new staff to fill telephone interviewing, supervisory and quality assurance roles. More

Nielsen to Speed Up TV Ad Tracking with Ad-ID

Mar 6 2008

Nielsen is to incorporate Ad-ID (Advertising Digital Identification) coding into its 'KeepingTrac' system, which enables advertisers to check that their TV ads ran according to their media plans. More

Visual IQ Opens in India

Mar 6 2008

Boston-based marketing business intelligence (MBI) firm Visual IQ, has opened an office in Kochi, India with a new 24/7 client services centre to support its growing number of European clients and multiple time zones. More

New TV Ratings System Includes Online Viewing

Mar 5 2008

In the US, Publicis-owned communications agency Optimedia International has released a new quarterly TV ratings/value system to examine both a TV show's traditional audience, and its viewers across all digital platforms. More

Center of Excellence Launched

Mar 5 2008

Atlanta customer intelligence agency Vantedge Group, and San Francisco-based AbsolutData have partnered to launch a joint Research and Analytics Center of Excellence, with a team of 30 staff. More

New Image Patent for Harris

Mar 5 2008

Harris Interactive has been awarded a patent for its Rapid Exposure system, which controls the length of time survey respondents can view an image online. More

Nielsen Online Australia Appoints New MD

Mar 4 2008

Nielsen Online has promoted Megan Clarken to the position of MD, Pacific to lead the firm's commercial business in Australia and New Zealand. More

New Measure for Hotel Guest Experience

Mar 4 2008

US business process management and MR services firm Mobius Vendor Partners (MVP), has launched an online tool to measure guest satisfaction levels at hotels and resorts. More

Dashboard Launched to Track Supply Chain

Mar 4 2008

US headquartered retail and consumer goods technology specialist Agentrics has launched a business intelligence platform and management dashboard that incorporates reporting tools to track, measure and improve supply chain performance at item level. More

TNS Buys Compete, Reports Good Year

Mar 3 2008

TNS has announced an agreement to acquire online behaviour measurement company Compete, Inc. for US$75m in cash, doubling if targets are met over two years. The company also reported full year results for 2007, with revenue of UK£1,067.7m, representing underlying growth of 5.4%. More

US Research Grows Despite Troubled Economy

Mar 3 2008

The US research industry showed robust growth in the last part of of 2007, according to the Research Industry Index (RII), the quarterly study by the Marketing Research Association (MRA). More

PPM Must Try Again on Accreditation

Mar 3 2008

Arbitron has revealed that the Media Rating Council turned down accreditation of its PPM service in Philadelphia and New York, in January. However, the firm says it has made 'significant improvements' since the audits concerned, and an MRC statement also seems to offer encouragement for the PPM. More

New Pulse Office in India

Mar 3 2008

Research Process Outsourcing (RPO) company Pulse Group has launched its second new office of the year, this time in New Delhi, and says it aims to boost client development throughout the South Asian region. Nitin Gulati will lead the new location. More

Chinese Buyer for US Technology Consultant

Feb 29 2008

Beijing-based iSoftStone Information Service Corp is to acquire Seattle, USA-based business and technology consulting firm Akona Consulting. Terms of the deal were not disclosed. More

Advantages of Online Research in China

Feb 29 2008

The shift from offline to online research should drastically improve the validity of findings of surveys of Chinese respondents, according to a recent study by Survey Sampling International (SSI). More

Japanese Panel for Toluna

Feb 29 2008

Online panel community and survey technology provider Toluna has announced the launch of a Japanese panel community, currently at 25,000 active members and forecast to reach 40,000 by June 2008. More

Mobile Survey Capability for Voxco

Feb 29 2008

MR software firm Voxco has concluded a partnership agreement with the French company Prylos, which develops mobile applications, giving it the ability to offer clients data collection via mobile phones worldwide. More

Harris Co-Founder to Retire

Feb 28 2008

Harris Interactive has announced that Len Bayer, who co-founded the company more than 30 years ago and currently serves as Chief Scientist, Chief Technology Officer and Director, is to retire at the end of March. He will be replaced by Harris veteran David Bakken. More

GfK Posts 'Best Quarter Ever'

Feb 28 2008

In the final quarter of 2007 GfK achieved organic growth of 6.5% and a margin of 16.8% – a figure the firm says is the most successful in its history. Based on preliminary data, the group also reported an organic sales increase of 5.8% to Euros 1,162m for the full year. More

Microsoft Buys Online Behavioural Targeting Firm

Feb 28 2008

Following yesterday's news that Microsoft is to test a new approach to measuring online ads, the firm has announced its acquisition of Israeli behavioural targeting technology firm YaData. Terms of the deal were not disclosed, but Israel's business bible Globes estimates that the price tag was $20m to $30m. More

New Leaders for OgilvyAction

Feb 28 2008

WPP-owned ad agency OgilvyAction has appointed Mark Singer to lead development of its Last Mile Activation consumer analytics practice in North America, while Ken Featherston joins as Director of Shopper Marketing. More

Hispanic/Latino Council to Advise Nielsen

Feb 28 2008

Nielsen has set up a national Hispanic/Latino Advisory Council (HLAC) to guide the company's recruitment, measurement and reporting of Hispanic TV households in the US. More

AbsolutData Hires Three Execs

Feb 28 2008

AbsolutData Research and Analytics has strengthened its US executive team with the appointment of JR Bult as Senior VP Analytics in Miami; and Client Development Directors Todd Milligan and Jim Huttenberger in San Francisco and LA respectively. More

Experian Launches Attributes Tool

Feb 28 2008

Information solutions giant Experian has developed a data intelligence application that promises clients the ability to create predictive assessments based on multiple data sources. More

Microsoft to Test New Online Ad Measure

Feb 27 2008

Microsoft is to test a new approach to measuring Internet ad campaigns, which supplements 'last ad clicked' metrics by taking into account all the online interactions that lead up to a purchase. More

Lamsfuss to Smooth Nielsen's European Path

Feb 27 2008

Nielsen Online has appointed Rene Lamsfuss to the newly created role of Senior Director, Product & Methodology EMEA, where he will work alongside European industry bodies to tailor the firm's suite of Internet measurement technologies to the needs of the regional market. More

Client-rich Conference for B2B Research Group

Feb 27 2008

A Conference with lots of clients? It may just happen. The b2b research association BIG is changing the focus for this year's annual gathering, to concentrate on the wider business issues affecting clients, and boasts speakers from many of the main b2b research buyers. More

Sustainability Partnership for NMI and Nielsen

Feb 27 2008

In the US, health, wellness and sustainability researcher Natural Marketing Institute (NMI) has teamed up with Nielsen to provide consumer packaged goods manufacturers and retailers with a better understanding of its consumer segmentation model LOHAS (Lifestyles Of Health And Sustainability). More

Arbitron Cuts Forecast after Pulling Apollo Plug

Feb 26 2008

Arbitron has lowered its 2008 earnings outlook as a result of terminating its Project Apollo joint venture yesterday. More

Quaestor Launches in London with New Recruits

Feb 26 2008

In the UK, Leeds-based research agency Quaestor is to open a new central London office next week, headed by Associate Director Claire Whelan and supported by Liliana Mardirossian. More

Nunwood Appoints to Support Growth Plans

Feb 26 2008

UK-based consumer insight agency Nunwood has made four new appointments since the beginning of 2008, following organic growth of 'more than 12 times the industry average' during the last year. More

Statmon Software Keeps Watch on PPM

Feb 26 2008

In the US, Statmon Technologies – which develops monitoring software – has released 'ACCURATE', a system which interfaces with Nielsen's Portable People Meter (PPM) data rating system to ensure household TV viewer ratings are correctly credited to the relevant broadcasters. More

Sundown for Project Apollo

Feb 25 2008

Arbitron and Nielsen have ditched development of 'Project Apollo', their much-vaunted scheme to give a better understanding of the link between consumer exposure to advertising through multiple media and shopping / purchasing behaviour. More

SAARF Announces New Tech Team

Feb 25 2008

Following last year's retirement of veteran researcher Piet Smit, the South African Advertising Research Foundation (SAARF) has formed a new team and appointed Lucas Raganya and Claire Milne as Technical Support Executives reporting to Technical Manager Dr Michelle Boehme. More

Northern Light Upgrades to Extract Meaning

Feb 25 2008

US-based research portal provider Northern Light has upgraded its MI Analyst 'meaning extraction' application to analyse search results and automatically extract meaning from internal and research documents, secondary research, news stories and web sources. More

Kinesis Updates With Multilingual Capabilities

Feb 22 2008

In the US, survey and panel management software firm Kinesis Survey Technologies has upgraded its survey platform to include full support for multi-mode (web/wireless) multilingual projects. More

Neuroheadset Launched To Harness Brain Power

Feb 20 2008

In the US, Emotiv Systems, which creates brain computer interface technology, has launched a neuroheadset that allows players to control gameplay with their thoughts, expressions and emotions. The firm believes that this technology could be applied to market research to demonstrate products to consumers. More

Travel Data Analytics Firm Promotes Two

Feb 20 2008

In the US, data technology firm TRX has promoted Scott Gillespie to VP, Strategic Initiatives, while Kristie Beck succeeds him as Senior Director, TRX Travel Analytics. More

Nielsen Makes TV Analysis Buy

Feb 15 2008

In the US, Nielsen has acquired TV analysis and software company Audience Analytics along with its Audience Watch software. Terms of the deal were not disclosed. More

Common Knowledge Expands as Informa Consolidates

Feb 15 2008

In the US, Common Knowledge Research Services has appointed seven members of staff from Informa Research Services, who were made redundant when the firm recently merged its main Seattle operations with its Los Angeles office. More

Sample Czar Launches Translation Czar

Feb 15 2008

US Internet survey sample provider Sample Czar has launched a new product to offer survey translation in more than 50 languages. More

Dunnhumby Engagement Director Joins Experian

Feb 15 2008

In the UK, information giant Experian has appointed Gareth Mitchell-Jones as Director of Analytics in its Integrated Marketing division. More

Mobile Firms Partner to Define Ad Metrics

Feb 14 2008

The UK's five main mobile phone operators have agreed to work together to define common metrics and measurements for mobile advertising, beginning with traffic to mobile sites. If successful, the metrics should be rolled out internationally. More

Management Buy-Out at GDCC

Feb 14 2008

The management of Rotterdam-based Global Data Collection Company (GDCC) has established a majority shareholding in the company. The team increased its holding from 33 to 75% with an acquisition from BBI Group, for an undisclosed sum. More

Kadence Continues Rapid Growth

Feb 14 2008

Global b2b research specialist Kadence has reported revenue growth of 18% in 2007, reaching $9.3 million. The group says all its established international offices performed strongly while new locations were launched in Malaysia and Indonesia. More

Arbitron Income Drops as PPM Costs Rise

Feb 14 2008

US radio ratings giant Arbitron has reported a 20.7% drop in net income from $4.9m to $3.7m, with soaring costs relating to the roll out of its Portable People Meter (PPM) device. More

iMotions to Track Emotional Response in UK

Feb 14 2008

Danish firm iMotions, whose Emotion Tool(TM) measures emotional response to visual stimuli, has partnered with Edinburgh-based user experience consultancy User Vision to launch its software in the UK. More

Arbitron Veteran Appointed 'Diary Czar'

Feb 13 2008

Ratings giant Arbitron has promoted Tom O'Sullivan, a 20-year veteran of the company, to fill the new position of VP/Diary Market Development. The role has been created in response to a request from the Arbitron Radio Advisory Council for a central point of contact for the diary markets. More

Funds for Qual Video Platform

Feb 13 2008

Colorado-based technology start-up firm QualVu has closed a $750,000 deal to fund development of its web-based video platform, which is used for conducting qualitative research. More

Draftfcb Hires Data and Analytics Head

Feb 13 2008

In the US, marcoms agency and Interpublic subsidiary Draftfcb has expanded its data and analytics practice with the appointment of OgilvyOne's Ira Helf as its Executive Director. More

WPP Invests in Web Analytics Firm

Feb 12 2008

WPP Digital, the digital investment arm of marcoms giant WPP, has bought a stake in web engagement metrics firm NuConomy. While the sum was not disclosed, sources say that the amount totalled $3m. More

Aegis Media Pools Insight Specialists

Feb 12 2008

Aegis Media has launched Ævolve, a new unit bringing together the firm's forty data and insight specialists from the UK and Ireland. More

London Office for Pulse

Feb 12 2008

Research Process Outsourcing (RPO) firm Pulse Group has opened an office in London headed by Jonathan Sheldrake, who joins as Associate Director for Europe. More

WPP Launches Sponsorship Evaluation Tool

Feb 12 2008

WPP has launched a new research tool to evaluate sponsorship within the arts, music, film festivals, entertainment and sports markets. More

Media Researcher Claims ROI Grail

Feb 11 2008

US firm TRA, Inc. has today unveiled a system for measuring and reporting 'True ROI Accountability' for advertising spend. The firm plans to match ads actually received with products actually bought for a massive 1,000,000 plus US households. More

Britton is New YouGov MD

Feb 11 2008

YouGov has appointed Tim Britton as Managing Director of its UK operation. He assumes responsibility for all aspects of YouGov UK's core business from Group CEO Nadhim Zahawi, who has doubled up in the role since Panos Manolopoulos moved to head international operations. More

Rapid Growth for Greenfield

Feb 11 2008

Greenfield Online has reported a net revenue increase of 30.2% to $38.4m for the fourth quarter of 2007 compared with $29.5m in the same period last year. Although the comparison shopping business grew faster, the firm's Internet Survey solutions segment recorded an impressive 19.2% rise to $26.7m. More

Synovate Unites Belgian Businesses

Feb 11 2008

Synovate has announced the formal integration of its business in Belgium, combining research operations in Ghent with the local Synovate Censydiam practice in Antwerp. More

comScore Disappoints Analysts Despite Growth

Feb 8 2008

While Internet ratings firm comScore has posted a 39% increase in Q4 2007 revenue to $25.3m, its forecast of lower-than-expected profit for both Q1 and 2008 led to shares tumbling more than 11% in after-hours trading last night. More

Research Now Brings in Commercial Head

Feb 8 2008

Online panel firm Research Now has appointed Phil Rance to the newly created position of UK Commercial Director, with overall responsibility for client development. More

Bango to Measure Mobile Web Behaviour

Feb 8 2008

Web technology firm Bango has launched a new product to capture, analyse and measure mobile specific data about web site visitors. More

Annik Launches Insights Platform

Feb 8 2008

In India, MR and data analytics provider Annik has launched a system which enables the creation and delivery of insights from multiple primary and secondary data sources. More

Cognicient Hires from SPSS

Feb 8 2008

Data fusion specialist Cognicient has expanded with the appointment of Siobhán Treacy as Operations Manager in its London office. More

BDRC Buys Continental from Arbitron

Feb 7 2008

London-based BDRC has acquired Continental Research from its US owner Arbitron. Terms of the deal were not disclosed. More

Growth for Gartner and Forrester

Feb 7 2008

Technology research and consulting competitors Gartner and Forrester have both reported increases in revenue for the fourth quarter of 2007 and for the full year. More

Nielsen Invests in Neuromarketing Research

Feb 7 2008

Nielsen has formed an alliance with neuromarketing research firm NeuroFocus to develop new measurement techniques based on the latest advances in neuroscience. Nielsen CEO David Calhoun becomes a member of the NeuroFocus Board. Details of the investment were not disclosed. More

Survey Software Firm Merlinco Expands

Feb 7 2008

In London, survey software firm Merlinco has expanded with the opening of a new survey analysis department to provide an in-house facility for clients, and a hosting service for the firm's web survey facilities. More

Market Force Goes Shopping Again

Feb 6 2008

US customer insights firm Market Force Information, which bought mystery shopping provider Shop'n Chek in 2006, has acquired marketing agency Certified Marketing Services (CMS), and aims to create an integrated suite of mystery shopping, direct customer feedback, and analytics services. More

Virtual IDA Aims to be 'Leaner and Greener'

Feb 6 2008

UK survey design and data processing agency IDA has ditched its central London offices in favour of a 'virtual company' structure. MD Peter Jackling is the only remaining IDA employee, with the other seven former members of staff now working independently and directly with the firm's clients. More

Millward Brown Analyst Joins Texas Ad Agency

Feb 6 2008

In Austin, Texas, marcoms and ad agency GSD&M Idea City has appointed Jim Wilkerson as Senior Research Analyst in the firm's Accountability and Analytics department. More

Toluna Primed for 45% Growth

Feb 5 2008

European panel and survey technology provider Toluna says it expects to report 2007 growth of more than 45% in both sales and operating profits. More

Firms Partner to Measure Product Placement Value

Feb 5 2008

In the US, product placement evaluation agency iTVX has partnered with MR firm Marketing Evolution to develop an online tool which measures the financial value of product placement on TV. More

Holden Pearmain Opens Swiss Pharma Office

Feb 5 2008

UK-based Holden Pearmain Research has opened an office in Geneva and appointed pharma research specialist Gavin Jelic-Masterton to lead it. More

Former MMA Co-President Becomes x+1 CEO

Feb 5 2008

In New York, behavioral marketing firm x+1 has hired former Marketing Management Analytics (MMA) Co-President & Chief Client Officer John Nardone as its new CEO; overseeing all company operations including product development and client relationships. More

Former Experian MD to Lead infoUSA UK Subsidiary

Feb 5 2008

Data giant and parent of Opinion Research Corporation, infoUSA, has appointed former Experian Business Information MD Richard Lloyd as General Manager of its new infoUK.com business. More

Fifth Dimension for SPSS

Feb 4 2008

Research and predictive analytics software leader SPSS has debuted the latest version of its Dimensions(TM) software suite. Dimensions(TM) 5.0 promises to improve response rates, access to respondents, advanced survey creation and interactive results delivery. More

Nielsen Finds Work for Idell

Feb 4 2008

Nielsen has hired Cheryl Idell, most recently Executive VP, Media and Marketing Planning at Twentieth Century Fox, to lead the growth of its media analytics products. More

Two Senior Hires for Aegis Analyst Firm

Feb 4 2008

Marketing ROI firm and Carat subsidiary Marketing Management Analytics, Inc. (MMA) has announced two senior appointments. Former Home Depot exec Patrick Murray joins as VP, Account Management, and Matt Couture, formerly of ImmediateFX Holdings Inc., as Senior Director. More

US Results Hamper Harris Growth

Feb 1 2008

Harris Interactive has released results for its second quarter and first half of fiscal 2008, ending December 31. Acquisitions drove the overall Q2 revenue figure up 13% on the year, but pro forma organic revenue dropped 2%, mainly due to a 5% decline in North America. More

Good Growth for infoUSA

Feb 1 2008

Opinion Research Corporation's parent firm infoUSA has released results for the fourth quarter and full fiscal year 2007 ending on December 31. Record Q4 revenue of $185.8m includes $67.0m for the Marketing Research Group established in December 2006. More

Asian Ops Head for Research Now

Feb 1 2008

Online fieldwork and panel specialist Research Now has appointed Peter Blansjaar to head up its operations, project delivery and quality assurance systems in the Asia Pacific region. More

Healthy IMS Swallows Cost of Restructure

Jan 31 2008

Pharma research leader IMS Health has announced full year 2007 revenues up 12% (a very respectable 8% at constant currency) to $2,192.6m. Operating income for the year was down from $444.2m to $393.3m after a fourth quarter restructuring charge of $88.7m. More

TNS to launch 24-Hour Turnaround Omnibus

Jan 31 2008

In London, TNS is ready to launch what it claims is the UK's first one-day turnaround Omnibus, aiming to provide clients with an 'instant snapshot of consumer opinion and behaviour'. More

Senior European Hire for SSI

Jan 31 2008

Survey Sampling International (SSI) has appointed Marjon de Bruin as Director of European Client Services and Delivery, reporting to Suresh Subbiah, Vice President of Global Client Services and Delivery. More

Hitwise Hires Nielsen Analyst as Director of Research

Jan 31 2008

In the US, online audience measurement firm Hitwise has appointed former Nielsen Online Senior Retail Analyst Heather Dougherty as Director of Research. More

Harris Opens Complexity Science Practice

Jan 30 2008

In the US, Harris Interactive has launched a Complexity Science Practice. Robert Hart is promoted to lead the team, which aims to help marketers demonstrate their ability to effect measurable business gains. More

New Latin American Partnership for TNS

Jan 30 2008

TNS has formed a partnership with Buenos Aires-based Livra Panels to offer additional online access panel research services across Latin America. More

New US Chief for Research International

Jan 30 2008

Following a recent raft of changes to its senior management team, Research International has now appointed industry veteran Bridget Armstrong as CEO RI-USA and as a member of its Worldwide Board of Directors. More

Arbitron Veteran Joins Media Monitors

Jan 30 2008

After more than two decades with radio ratings giant Arbitron in the US, Scott Musgrave has joined broadcast monitoring and verification service Media Monitors. More

100 Per Cent Organic Growth for Research Now

Jan 29 2008

London-based panels firm Research Now has ended the 2007 financial year with a 168% rise in revenue to £25.8m, and has doubled its organic revenue, now £19.2m. More

Burke Makes Senior Appointments

Jan 29 2008

US MR agency Burke Inc has hired Steve Perkins as Senior Consultant Decision Sciences, and promoted Tara Marotti to the post of SVP Client Services. More

Omnicom Opens BrandScience Division

Jan 28 2008

Media and marketing holding group Omnicom has launched a new BrandScience division to focus on the measurement of marketing and media effectiveness. More

Itracks Adds Socrates to Line-Up

Jan 28 2008

Canadian MR data collection firm Itracks has launched a new tool, known as Socrates, to provide moderators with the ability to probe deeper for insights while interviewing online. More

Changing Faces at Nielsen Malaysia

Jan 28 2008

Barry Ooi has been named Executive Director Southeast Asia Shopper Insights, Nielsen Malaysia's newly-established Retailer Practice Group. Richard Hall takes over from Ooi as Executive Director, Retail Measurement Services, while Hanis Harun joins as Executive Director Telecommunications Industry Practice Group, Asia Pacific. More

Kantar Wins BT Consumer Tracking Role

Jan 25 2008

UK telecoms giant BT has selected WPP-owned Kantar Group to manage its consumer brand and customer tracking projects. More

KMR Buys Stake in Media Tracking Firm

Jan 25 2008

In the US, Integrated Media Measurement Inc. (IMMI) has closed a $25m series c funding initiative, led by WPP's Kantar Media Research (KMR). More

RI Senior Moves Continue

Jan 25 2008

Research International (RI) is continuing its leadership re-shuffle with the appointments of Kirk Ward to the newly created position of Global Product Development Leader, Andrew Wish to the new title of Worldwide Infrastructure and Operations Director and John McHarry to Chief Information Officer. More

Swedes Put Down Roots in US

Jan 25 2008

CINT, the Swedish online sampling and panel management solutions firm, is to open its first overseas office in Atlanta, Georgia next week. More

Nielsen's New Digital Service Names Leader

Jan 25 2008

Former Time Warner Cable VP Bruce Haymes has joined Nielsen as head of the firm's new Nielsen Digital Media Manager service, designed to enable companies to monitor, manage and profit from the distribution of traditional media content on the Internet. More

Nielsen's NORA Off The Ground

Jan 25 2008

Nielsen has officially launched NORA, its measurement service that compiles video-on-demand (VOD) usage figures from real-time transactions collected at the set-top box level. More

Yahoo!'s Targeting Man Moves On

Jan 25 2008

In the US, social media software developer SocialMedia Networks has appointed Richard Frankel as Chief Operation Officer, in charge of driving the overal growth and development of the firm. More

Confirmit Continues Strong Growth

Jan 24 2008

Online research software firm Confirmit has posted a 68% increase in revenue for the final quarter of 2007, including 38% organic growth. The Q4 total of $12.8m includes $2.5m consolidated revenue from the acquisition of MR software firm Pulse Train. More

Ogilvy Takes the Last Mile to Dubai

Jan 24 2008

WPP-owned global ad agency Ogilvy and Mather has introduced its consumer behaviour analytics tool 'The Last Mile' in the United Arab Emirates, through the launch of its OgilvyAction subsidiary in Dubai. More

Nielsen Mobile Expands European Reach

Jan 23 2008

Nielsen has expanded its telecom and mobile research division Nielsen Mobile, with the establishment of operations in the UK, Germany, France, Italy, Spain, Sweden and Russia. The firm plans additional expansion throughout Europe later this year. More

TNS Launches Interactive Services in Latin America

Jan 23 2008

TNS is launching its 6thdimension Interactive Research services in Latin America and has appointed Trixie Cartwright as Regional Director for Interactive Research, based in Buenos Aires. More

AMR Panels Business Split Away

Jan 23 2008

In Australia, communications services group STW is splitting its panels business The Online Research Unit (The ORU) from its MR agency AMR Interactive, and has appointed AMR Chairman and Founder Brian Fine to head the offshoot. AMR Interactive will now be run by MD Gary Wilkinson. More

Experian Strengthens Latin American Leadership

Jan 23 2008

More Latin American moves: now database and information giant Experian has boosted its regional management by hiring Francisco Valim as COO and Elcio Anibal de Lucca as President of Corporate Affairs. More

MarketTools Appoints SaaS Head

Jan 23 2008

In the US, online research specialist MarketTools has hired Mark Frost as EVP and General Manager of Products and Technology, to oversee the firm's Software as a Service (SaaS) business unit. More

More RI Management Changes as Edwards Becomes CEO

Jan 22 2008

Research International's UK Chairman Paul Edwards has swapped places with UK CEO Julian Bond, taking on the day-to-day running of the agency. More

Rapid Early Growth for Clarabridge

Jan 22 2008

Text analysis software firm Clarabridge has reported revenue growth of 500% and a tripling of its customer base in 2007, its second full year of operation. More

Invoke Launches Online Tools

Jan 22 2008

Online research specialist Invoke Solutions has launched a suite of online and mobile applications to help clients access real-time quant and qual insights more easily. More

Synovate Buy 'Triples Latin American Presence'

Jan 21 2008

Synovate has acquired CIMA Group, one of Latin America's leading independent research companies, headquartered in Santiago, Chile and operating in Colombia, Peru, Ecuador, Bolivia and Costa Rica. More

TNS Merges Chinese Panels

Jan 21 2008

TNS has merged its own continuous research service in China with that of its joint venture CTR Market Research, under the Worldpanel brand. Jason Yu is appointed to lead the newly merged unit as General Manager, TNS Worldpanel China. More

J.D. Power Parent Details Job Cuts

Jan 18 2008

Information services provider The McGraw-Hill Companies has given details of restructuring carried out in the fourth quarter of 2007, with the loss of 600 jobs, c.3% of its workforce. Research company J.D. Power and Associates, a subsidiary, lost around the same proportion of its staff. More

New Tool Links Brand Building and Media Planning

Jan 18 2008

In the US, consumer information firm Knowledge Networks (KN), has launched a system which helps users link brand-building to media planning by combining brand awareness data with return on marketing objective (ROMO) information. More

Munich Office for Research Now

Jan 18 2008

Panels and online research firm Research Now is to open its third office in Germany on 1st March, in Munich, and has appointed Client Development Manager Oliver Tjarks to lead it. More

Change Specialist Joins Vision Critical Board

Jan 18 2008

Canadian-based Vision Critical has appointed Ida Goodreau to its Board of Directors. Ms. Goodreau is currently President and CEO of Vancouver Coastal Health, one of Canada's largest public health organizations. More

AGB Research Founder Dies

Jan 17 2008

Sir Bernard Audley, whose UK-based company AGB Research became the world's second-largest market research firm behind AC Nielsen, has died at the age of 83. More

Nielsen Online Australia MD Resigns

Jan 17 2008

Just seven months after he was appointed MD of Nielsen//NetRatings Australia, Allan Dibb is leaving due to what the firm describes as 'personal issues'. More

Paragon Snapped Up by ImpactRx

Jan 16 2008

In the US, ImpactRx – which measures the impact of pharma promotion on physicians' prescribing behaviour – has acquired Paragon Research & Consulting for an undisclosed sum. More

Greenfield and infoUSA Launch 'Small Business Panel'

Jan 16 2008

In the US, Greenfield Online and database company and ORC owner infoUSA have partnered to develop a panel of small business decision makers, powered by infoUSA data. More

TNS Extends Audience Measurement in China

Jan 16 2008

TNS's joint venture CSM Media Research has been given the go-ahead to undertake TV and radio audience measurement in China for a further 10 years. More

Nielsen to Decide Soon on 'Live plus 3' Local Ratings

Jan 16 2008

Nielsen Media Research has informed clients that it is close to making a decision on whether to make its local TV ratings more consistent with national TV ratings currency. More

Vovici Buys Online Survey Software Firm

Jan 15 2008

Enterprise Feedback Management (EFM) provider Vovici has acquired DIY web-survey software specialist Surveyo, for an undisclosed sum. More

Georgian Ratings Firms Square Up

Jan 14 2008

In the republic of Georgia, state financed TV station Georgian Public Broadcaster (GPB) has threatened AGB Nielsen Media with legal action if it continues to distribute its ratings. Nielsen's representative in the region is also accusing competitor BCG Research of being unfairly awarded a government ratings contract. More

Marketing Budgets Fall

Jan 14 2008

In the UK, marketing budgets in the last quarter of 2007 were cut significantly in response to concerns about the economy and weak sales, says the latest IPA Bellwether quarterly survey of marketing spend. Just 6.2% of budget was allocated to market research during the year. More

Medefield Relocates to Bigger London HQ

Jan 14 2008

Online pharma fieldwork specialist Medefield has moved its London headquarters to larger, purpose-designed offices in Wigmore Street, in response to business growth. More

SPSS Upgrades Data Mining 'Workbench'

Jan 14 2008

Predictive analytics software firm SPSS has unveiled the latest release of its data mining product Clementine, along with associated text mining technology. More

Technology Illumines Grey Areas

Jan 14 2008

In the US, healthcare MR specialist DSS Research has launched a Senior Health Risk Assessment (SrHRA) tool, which provides health risk stratification measures for the over 65 age group. Meanwhile in the UK, two Yorkshire councils are using Digital Pen and Paper (DPP) technology to assess older residents' care needs. More

TNS Buys in Ireland, Anticipates Growth

Jan 11 2008

TNS says it expects revenue growth of more than 5% for 2007, based on strong performance in Europe and the Asia-Pacific regions. Also this week, TNS Media Intelligence has acquired Irish media analysis firm MediaMarket for an undisclosed sum. More

Research on Research: PPM Workings Probed

Jan 11 2008

In the US, media research firm Coleman Insights is launching a series of studies to examine how Arbitron's Portable People Meter (PPM) reports the responses of radio audiences to different programmes. More

Nielsen Announces New UK MD

Jan 11 2008

Nielsen has promoted Justin Sargent from Executive Commercial Director to UK MD. He succeeds Eleni Nicholas, who has taken on the role of Commercial Development Officer, Nielsen Europe while retaining her Group MD role for Nielsen's UK and Irish business. More

Nielsen Asks TV Stations for Accuracy

Jan 10 2008

Following a series of problems with its TV coding system, Nielsen Media Research has written to US TV stations asking them to help ensure there are no future glitches. Nielsen has also sent them a 'Guide to Encoder Best Practices', which outlines the correct coding procedures. More

Greenfield Launches Asia-Pacific Omnibus Products

Jan 10 2008

Internet data collection and comparison shopping firm Greenfield Online has launched a suite of Asia-Pacific online omnibus products for the Japanese, Chinese, Indian and Australian markets. More

Buckingham Research Names New MD

Jan 10 2008

UK holding group Optimisa has announced that Paul Nola is the new MD at Buckingham Research Associates. Previously an Account Director at sister company kae: marketing intelligence, Nola replaces MD Tony Isaacs who is leaving the firm after seven years. More

Arbitron Accused of Unfair Practices

Jan 9 2008

Another day, another legal challenge. Now it's Arbitron's turn: Kansas-based Manhattan Broadcasting has filed a complaint with the FCC claiming anti-competitive practice by the radio audience researcher and its client, African-American focused media firm Morris Communications. More

Verispan Launches Clinic Database

Jan 9 2008

US pharma data provider Verispan has launched a Retail Clinical Database, providing details of pharmacy retail clinics and the healthcare practitioners associated with them. More

Vovici Appoints Sales Leader

Jan 9 2008

Vovici, the Enterprise Feedback Management (EFM) provider headed by former Greenfield Online boss Dean Wiltse, has hired Steve Freeman as SVP of Sales, tasked with setting sales strategy and overseeing all selling activity. More

Schlesinger Adds Facilities, Partners with Itracks

Jan 9 2008

US data collection firm Schlesinger Associates has expanded its New York focus group facility and will be opening a new facility in Houston, Texas next week. Schlesinger has also partnered with Canadian data collection firm Itracks to enable it to offer clients online focus groups and bulletin board discussions. More

Kopp's Off: WebTrends CMO is Latest to Depart

Jan 9 2008

Just two months after web analytics firm WebTrends replaced its CEO and three VPs left the company, Chief Marketing Officer Tim Kopp has also left to take up the same post at e-mail marketing firm ExactTarget. More

Lloyd is New MRS Chairman

Jan 8 2008

In the UK, the Market Research Society (MRS) has elected Ipsos-MORI's MD of Operations Rowland Lloyd as its new Chairman. He will replace outgoing Chairman Simon Lidington in April. More

Nielsen Plans Include Combined National Ratings

Jan 8 2008

Nielsen has announced plans for the September launch of an enhanced weighting procedure for its TV ratings estimates. It will also be consolidating all its national ratings systems into a single 'calculation platform' during the next two years. More

London Launch for Specialist Recruiter

Jan 8 2008

Market research recruiter Sinead Hasson has launched her own consultancy, Hasson Associates Recruitment Ltd. Based in Soho, London, Hasson will draw on her experience from leading teams at Pricejamieson and RP Cushing Recruitment. More

Sears Accused of Second Privacy Error

Jan 8 2008

Retail giant Sears Roebuck has been forced to disable part of its web site ManageMyHome.com because of complaints that customers were able to access each other's personal data. More

Sony Hires Nielsen to Measure TV / Internet Combo

Jan 8 2008

Sony Pictures Television (SPT) has awarded NielsenConnect a contract to develop audience metrics to quantify the combined impact of its television and Internet platforms, to help its advertisers better understand the make-up and behaviour of audiences. More

Ciao Surveys Changes European Line-Up

Jan 8 2008

Greenfield Online-owned Ciao Surveys has hired Chris Watson as Senior Director, Client Development for the UK, Ireland and the Netherlands; and promoted Leslie Abell, Christophe Deguignet and Cedric Maury. More

New Offices and CATI Upgrade for RONIN

Jan 8 2008

Insight firm RONIN has upgraded its 'Results for Research' CATI system to allow central monitoring of interviews, and moved its London operations to new premises opposite the Houses of Parliament in Vauxhall. More

Philippines Case Dismissed

Jan 7 2008

In the Philippines, the Quezon City Regional Trial Court (RTC) has dismissed the 'ratings cheat' case brought by television company ABS-CBN Broadcasting Corp against ratings firm AGB Nielsen Media Research (AGB), citing the requirement for notice periods in the contract between the two companies. More

TMN Buys in The Netherlands

Jan 7 2008

UK-based TMN Group plc, parent company of panel operator iDFactor and Internet specialist ICD Research, has made its first overseas acquisition, Dutch digital DM company TAPPS B.V., for up to £7.94m. More

IMS Health to Cut Work Force by 10%

Jan 4 2008

Global pharma research firm IMS Health has announced plans to cut staff numbers by 10% during 2008 in an effort to save money and improve efficiency. More

Balihoo Raises $4m to Promote Media Research Tool

Jan 4 2008

Media research tool provider Balihoo has raised $4m, intended for increased sales and marketing efforts with the media buying and planning community. More

Greenfield Starts Global Roll Out for Real-Time Sampling

Jan 4 2008

Greenfield Online will be launching its Real-Time Sampling(TM) virtual panels in the UK and Canada later this month, and plans to launch in Germany and France in the first quarter. More

OECD Provides Easy Access to its Stats

Jan 4 2008

The Organisation for Economic Co-operation and Development (OECD) has launched a new beta service to make it easier to locate relevant statistical data stored in its multiple databases. More

Market Watch to Measure Israeli Internet Use

Jan 4 2008

Israeli MR company The Market Watch Institute has been commissioned to conduct Internet rating surveys on behalf of a consortium led by the Association of Advertisers in Israel, 12 interactive agencies and a number of the country's leading portals. More

comScore Privacy Approach Under Spotlight

Jan 3 2008

Sears Holdings has been accused of distributing comScore 'spyware' tracking all Internet usage – including banking logins and e-mail – without users' explicit consent. Computer Associates researcher Benjamin Googins and Harvard Professor Ben Edelman have each made separate criticisms. More

Synovate Promotes Raemdonck to Head Global Analytics

Jan 3 2008

Synovate Belgium MD Hans Raemdonck has taken up the new post of Global Head of Decision Systems, overseeing the firm's international team of statisticians, data analysis executives and research consultants. More

Court Win for Healthcare Info Firms

Jan 2 2008

The U.S. District Court for the District of Maine has granted the preliminary injunction sought by three research and information firms to block enforcement of Maine's Prescription Restraint Law, LD-4. More

infoUSA Committee to Focus on Legal Threats

Jan 2 2008

ORC parent infoUSA Inc. has appointed three new board members, and set up a Special Committee in response to ongoing shareholder litigation and a scheduled informal investigation by the US Securities and Exchange Commission. More

Norstat Acquired, 'To Leave Exchange'

Dec 21 2007

Norwegian investment group Altaria Private Equity has purchased 93% of the shares of fieldwork group Norstat, reports Scandinavian research site SMRN. Altaria aims to buy the remainder and take the company private – it is currently listed on the Oslo stock exchange. More

'Final' Rich Media Guidelines Published by IAB

Dec 21 2007

The Interactive Advertising Bureau (IAB) has released a 'final' version of its Rich Media Measurement Guidelines, following a 30-day public comment period. More

eBay Research Firm Integrates Pricing Info

Dec 21 2007

eBay research specialist DataUnison has launched an Integrated Price Research Web Service for general use by eBay developers. Users get access to 30 days of historical pricing for eBay. More

Online Qual Platform Launched

Dec 21 2007

In the US, software firm Lidlow Worldwide Inc. has released Delve!(TM), a next generation platform which promises to 'bring many of the tools market researchers currently use in traditional discussion groups to online qualitative'. More

Added Value Buys Cheskin

Dec 20 2007

WPP's brand development business Added Value has acquired US-based consultancy Cheskin. Cheskin Added Value will retain a high degree of autonomy with Darrel Rhea maintaining his leadership role as CEO. More

Nielsen's Trials Continue

Dec 20 2007

Audience measurement continues to bring its share of legal problems for Nielsen worldwide. Today, the court in the Philippines 'bribery' case ordered a halt in TV audience fieldwork; while in Spain, a newspaper has filed a claim against the ratings giant for losing it '$1.4m' in ad revenue. More

D&B Makes Senior Promotions

Dec 20 2007

Commercial information and risk management giant D&B has announced senior changes, with President and COO Sara Mathew elected to the Board of Directors and promotions and additional responsibilities for Jim Burke, Charlie Gottdiener and Byron Vielehr. More

CfMC Upgrades Survey Tool

Dec 20 2007

CfMC has released an upgraded CATI and Web survey tool, Survent v8.1. New features include greater online and CATI survey capabilities and the first release of webSuper, a browser-based supervisory tool. More

Short Moves to Lightspeed

Dec 20 2007

Lightspeed Research has hired John Short as Director of Panel Operations in North America, reporting directly to regional CEO Michael Gazala. He joins from comScore, Inc. where he was Program Manager of Panel Operations. More

Latin American Launches for Research Now

Dec 19 2007

Research Now has added three more online panels to its global offer – in Mexico, Chile and Argentina. The firm already operates panels in the US, Canada and Brazil, as well as Europe and Australia. More

GfK Adds Four to V2

Dec 19 2007

GfK has announced four senior hires for its US pharma research subsidiary GfK V2. Suzanne Berg, Ray Chan, and Shiv Raman join as SVPs and Strategic Business Unit heads, and Tom Hinkel as a Vice President. More

Nielsen in Targeted Ad Software Tie-Up

Dec 19 2007

The Nielsen Company and INVIDI Technologies Corporation have today announced a multi-year agreement to share data and explore ways to measure personalized television ads targeted at specific viewers. More

TNS Wins TV Currency Contract

Dec 18 2007

BARB has awarded the contract to provide UK TV audience measurement currency to TNS. Beginning in 2010 after a year's trial running in parallel with the current service, TNS will operate a 5,100 home meter panel. More

Filipino Researchers Grab Headlines

Dec 18 2007

Never a dull moment in research in the Philipinnes. More details have been emerging about the suing of Nielsen by a major broadcaster, while the country's senate is to consider regulation of opinion polls at the bidding of a member who says the alternative is to 'allow the public survey firms to run the government and society.' More

Funding for Medical Researcher

Dec 18 2007

US-based medical MR provider Verilogue has won a $4m investment from Edison Venture Fund. The proceeds will be used to expand development, marketing and sales. More

Offshore Firm Markelytics Looks Closer to Home

Dec 17 2007

Bangalore-based offshore MR provider Markelytics Solutions India Pvt. Ltd is to offer its online MR services to the domestic market too – helped by an expansion of its operations including an additional facility housing a team dedicated to Indian customers. More

New Look MrWeb

Dec 14 2007

The MrWeb site has had its first major overhaul and redesign in several years, including a new logo and frame-free html. More

infoUK.com to Launch in January

Dec 13 2007

Business and consumer data giant infoUSA, which owns Opinion Research Corporation (ORC), has announced it will be opening its new UK operation in Manchester in early January. More

New Agency to Offer 'Handmade' Online MR

Dec 13 2007

In the UK, YouGov's former Head of Market Research Mark Hodson has launched a new agency with the aim of providing the 'handmade' feel of traditional market research in the online marketplace. More

SSI Promotes Leaders for Panels and KM

Dec 13 2007

Survey Sampling International (SSI) has promoted Debi Hart to VP Global Panel Solutions based in the Netherlands, and Jackie Lorch to VP Global Knowledge Management, working in the firm's headquarters in Fairfield Connecticut. More

SIS Unveils New Market Intelligence Services

Dec 13 2007

New York headquartered SIS International Research has launched a suite of market intelligence services to provide competitor information and track industry trends. More

Northern Light Adds IT Blogs to Portal Suite

Dec 12 2007

Research portal provider Northern Light has added more than 1,600 IT industry-oriented blogs to its SinglePoint suite of MR portals, in a move which it says will help professionals stay up-to-date with the 'buzz' that blogs generate in the IT industry. More

Copyright Protection Tool Launched

Dec 12 2007

In Canada, Destiny Media has launched a version of its Clipstream software specifically for protecting clients' media content from theft, copying or reuse when embeded in surveys. More

MarketTools to Patent Survey Fraud Spotter

Dec 11 2007

In the US, online research specialist MarketTools has applied to patent its Survey Fraud Detection System, which automatically identifies and removes fraudulent responses from data sets. More

Rushton Returns to Quaestor

Dec 11 2007

Caroline Rushton has rejoined UK-based research firm Quaestor, as a Director of Qmedia, its specialist media division. More

No Led Balloon - FreshMinds Wins at MRS' Alternative London Night Out

Dec 10 2007

FreshMinds was again named Agency of the Year at the MRS Research Excellence and Effectiveness Awards, the second biggest event in London last night. Essential, TNS and Firefish scooped other key awards and Nick Sparrow received the association's Silver Medal. More

Vision Critical Opens in Europe, Updates Panel+

Dec 10 2007

Canadian online panel firm Vision Critical has expanded into the European market with the opening of an office in central London. The firm has also launched the latest release of its survey authoring, support, panel management and reporting and analysis system, Panel+. More

SEO Sleuth Service Debuts

Dec 10 2007

Search engine optimisation (SEO) firm Top Position has launched a service combining standard SEO services with a range of competitor analysis tools. More

Minocha Promoted to Lead Synovate India

Dec 7 2007

Synovate India has promoted Paru Minocha to Executive Director with responsibility for overall management of its India business. Former MD Alok Shanker will be on leave until next April, and then hopes to take up a new role within the group. More

'On Track' YouGov Hires Technology Head

Dec 7 2007

YouGov has announced trading 'in line with the Board's expectations' in the 2007 financial year to date, including in its three newly acquired businesses. Meanwhile Dr Michel Floyd joins as Global CTO. More

New Head for Boldmouth

Dec 7 2007

Social marketing and measurement agency Boldmouth has hired Scott Hildebrand, previously of Capital One, as its new Chairman and CEO. More

Compete Launches Online Ad Tool

Dec 7 2007

In the US, consumer web analytics firm Compete has released Behavior Match(TM), a tool to improve the measurement and targeting of online advertising campaigns. More

Patent for Behavioural Targeting System

Dec 7 2007

US-based web behavioral targeting specialist Revenue Science has been issued a patent to develop audience exchange technology which it says will change the way marketers and publishers buy and sell behaviourally-targeted advertising. More

Arbitron Lowers Guarantee; Familiar Call on Congress

Dec 6 2007

Facing pressure from clients, Arbitron yesterday said it would guarantee delivery of 80% of the target size for its panels, down from 90% previously. Meanwhile, minority broadcasters' association NABOB has reawakened memories of the Nielsen Media controversy of two years ago with talk of a Congressional Investigation. More

SSI Boosts Global Team

Dec 6 2007

Sampling solutions provider Survey Sampling International (SSI) has appointed three new VPs to strengthen its global operations. Kim Giangrande will manage Global HR; Suresh Subbiah, Global Client Services and Delivery; and Harold Kelley, Global Marketing. More

MRI Tests Microchip Tags to Track Magazine Readership

Dec 6 2007

In the US, GfK-owned Mediamark (MRI) has reported on tests using radio frequency identification (RFID) technology as a means of measuring magazine readership in public waiting rooms. More

Greenfield-Ciao Hires for Japanese Expansion

Dec 6 2007

Greenfield Online has appointed Mark Shepherd as Director of Internet Survey Solutions, to establish the new Greenfield-Ciao office in Tokyo while helping expand the firm's Asia-Pacific operations. More

Nielsen to Watermark Online Content

Dec 6 2007

Nielsen has partnered with secure identity solutions firm Digimarc to develop a system to enable media companies, social networks, peer-to-peer services and user generated sites to track the distribution of media content across the Internet. More

Votivation to Engage with Young UK Voters

Dec 6 2007

Social enterprise firm Votivation is to use its online voting system to canvass the opinion of 300,000 young people who are eligible to vote at next January's UK Youth Parliament (UKYP) elections. More

D&B Buys AllBusiness.com for $55m

Dec 5 2007

In the US, business information giant Dun & Bradstreet (D&B) has acquired online business resource AllBusiness.com, in a move which the firms say will create one of the largest audiences of 'intent-driven' business decision-makers on the web. More

Language Logic and ISTI to Improve Verbatim Coding

Dec 5 2007

US translation and transcription technology firm Language Logic is to integrate the Verbatim Coding System (VCS) and text categorisation software developed by Italian body ISTI into its own verbatim management system, Ascribe(TM). More

Nielsen Grants Research Council Extra $2.5m

Dec 5 2007

Nielsen will be giving its client forum, the Council For Research Excellence (CRE) an additional $2.5m, to enable it to conduct its own methodological research on video audience measurement. The grant is Nielsen's third since the council was founded in 2005, and brings its total donations to $7.5m. More

Life Sciences Buy for Decision Resources

Dec 4 2007

In the US, pharma research firm Decision Resources has announced plans to acquire the Life Sciences business of Wood Mackenzie, which comprises market research, data and analysis on the biopharmaceutical and animal health industries. Terms of the deal were not disclosed. More

Loyalty Firm Bought for £368m

Dec 4 2007

The UK's Loyalty Management Group (LMG), the firm behind the Nectar loyalty card scheme, has been sold to Canadian rewards programme group Aeroplan, in a deal which will provide Aeroplan with access to the shopping details of around ten million UK households. More

Research Now to Raise £7m through Share Sale

Dec 4 2007

Online fieldwork and panel specialist Research Now is aiming to raise £7m by placing 2.33 million shares with institutional investors. More

Cartogen Launches Consumer Profiling Service

Dec 4 2007

In the UK, retail analysis specialist Cartogen has launched a new service to help e-commerce businesses with consumer profiling by providing access to demographic, lifestyle and behavioural information based on postcode data. More

SPSS Partners with BI Giant

Dec 3 2007

SPSS has announced an agreement with recently acquired business intelligence (BI) solutions Business Objects, which will offer customers the use of SPSS predictive analytics data mining technology as part of its BusinessObjects XI platform. More

Survey Tech Firm Wins Funding

Dec 3 2007

Roseville, USA-based private equity fund DCA Capital Partners is investing an undisclosed sum in online survey technology firm Decipher, Inc. More

Magic Sponge to Help Riney Revival

Dec 3 2007

Recovering Publicis ad agency Hal Riney has announced a strategic partnership with market intelligence firm, Peacock Nine, giving it access to the latter's BuzzSponge online community of more than 30,000 US consumers. More

Kantar Restructure to Aid 'Aggressive' New Media Moves

Nov 30 2007

WPP's insight division the Kantar Group is restructuring its media businesses, in response to 'a rapidly changing media environment'. A newly formed Kantar Media Research (KMR) unit will bring together the media audience measurement assets and talent from across Kantar. More

BBC Calls for Innovative Quallies

Nov 30 2007

The BBC will look for 'willingness to innovate and adapt' in both survey methodology and the debriefing of its own employees, as it seeks agencies for its qual research roster covering radio, online and future media. More

IQ Completes Rosslyn Buy

Nov 30 2007

UK b2b research specialist IQ has completed the acquisition of Rosslyn Research, first announced in March this year, for £0.4m cash and £0.2m in shares. IQ has just joined the AIM exchange with an £850,000 placing at 2p. More

IAB Australia Decision Wrong, Says Nielsen

Nov 29 2007

In Australia, following a three-month review of how online audiences should be measured, the Internet Advertising Bureau (IAB) has announced that a panel-based methodology should become the industry standard. Nielsen Online has branded the decision 'a step backwards'. More

Social Network Researcher to Pay Peanuts

Nov 29 2007

A new US company will profile members of social networking sites and provide market researchers with access to them. The firm, Peanut Labs, says the approach will deliver the 'sought after, but hard to reach' 13-25 year-olds known as 'Generation Y'. More

EU Regulators to Scrutinise Behavioural Targeting

Nov 28 2007

The European Union's Article 29 Working Party, which examines data protection issues, is to investigate privacy concerns connected with targeted online advertising. More

Yellow Pages Expert Joins Knowledge Networks/SRI

Nov 28 2007

In the US, Knowledge Networks/SRI (KN/SRI) has hired Thomas Maguire as Vice President to help develop new products and approaches for its Yellow Pages (YP) specialism. More

Arbitron Responds to Broadcasters' Demands

Nov 21 2007

Following last week's demands by US broadcasters that Arbitron takes 'immediate action' to resolve sampling issues with its Portable People Meter (PPM), the firm's President & CEO Steve Morris has acknowledged the need to 'revisit previous assumptions' and has suggested talks. More

Vox Pops Rolls Out 'You Tube for Business'

Nov 21 2007

UK-based Vox Pops International has launched its own Internet TV service, with access to an archive of filmed consumer interviews; and a youth service comprising video interviews conducted with 15-21 year-olds across China, Germany, Mexico, India, Russia and the USA. More

MARS Launch to Aid Medical Media Planning

Nov 21 2007

In the US, Kantar Media's medical research unit MARS (multimedia audience research systems) has launched a media planning and buying system to provide competitor data, healthcare readership surveys and media publisher rates to the medical media services industry. More

Nielsen Debuts Retail Category Scorecard

Nov 20 2007

The Nielsen Company has introduced a new scorecard product, designed to help manufacturers and retailers work together to measure how certain product categories bring shoppers into stores. More

Toluna Strikes Deal to Build B2B Panels

Nov 20 2007

European panel and survey technology provider Toluna has announced an exclusive cooperation agreement with b2b information provider Incisive Media Limited, to build panels across the latter's vertical markets including financial and professional services. More

Sports Specialist Transfers to AEG

Nov 19 2007

Sports and entertainment marketing and MR firm The Bonham Group Europe is to be acquired after just over a year in business by AEG, the company which operates the O2 arena and owns David Beckham's US team LA Galaxy. More

Second Buy for Cable

Nov 19 2007

Fledgling MR group Cable & Co. Worldwide, Inc. has agreed to acquire New Jersey-based INmarketing Group, Inc., a company providing hi-tech on-line incentive and recognition applications, for a little over $6.1m. More

Intelligence Tool for Mid-size Firms

Nov 19 2007

Recently acquired business intelligence (BI) provider Business Objects has launched Edge Planning, a planning, budgeting, and forecasting solution specifically for the mid-market. More

Social Media Solution for Hungry Marketers

Nov 19 2007

UK-based software firm Netemic has launched iFeed Agency, a monitoring and analysis tool helping PR and communications specialists to query and monitor social media such as blogs, forums and wikis. More

MetrixLab Buys Usability Specialist

Nov 16 2007

Online agency MetrixLab has acquired web site and software usability research specialist 2C in the Netherlands. More

Organic Growth of 9.2% for Ipsos

Nov 16 2007

Ipsos has reported revenues of Euros 664.2m for the first nine months of 2007, and says it is expecting full-year growth of at least 9%. More

comScore Launches Web Site Benchmarking Tool

Nov 16 2007

comScore has announced the launch of comScore Marketer, a tool enabling marketers and web site managers to benchmark their site's performance against those of competitors, and optimise ROI from their search marketing strategy. More

FiveTwelve Unveils MR Management System

Nov 16 2007

US-based b2b research consultancy FiveTwelve Group has launched a web-based suite of research tools for managing the process of conducting market and customer research and sharing the results across local or global teams. More

Radio Broadcasters Demand PPM Changes

Nov 15 2007

Some of the USA's largest broadcasters have petitioned Arbitron to demand that the firm takes 'immediate action' to resolve sampling issues experienced with its Portable People Meter ratings. More

Nielsen 'May Lose' £10m BARB Contract to TNS

Nov 15 2007

Reports in the UK suggest that the Broadcasters' Audience Research Board (BARB) could be about to award its next £10m TV audience measurement contract to TNS/Arbitron. The current contract runs out in 2010. More

One to One Launches Neuromarketing Unit

Nov 15 2007

Digital marketing group One to One Interactive has launched a new media research division to offer neuromarketing research for brands, agencies and publishers. More

BIGresearch Launches Consumer Intentions Dashboard

Nov 15 2007

BIGresearch has released the first version of its BIG Dashboard, promising marketers 'decision-ready' data on specific consumer groups and retailers. More

WebTrends Adds Analytics to Email Campaigns

Nov 15 2007

Online analytics firm WebTrends has partnered with email service provider Silverpop to offer quantitative tracking for email campaigns. More

Strong Q3 Growth, Senior Hire for GfK

Nov 14 2007

GfK has announced organic sales growth of 6.7%., and a sales increase of 5.5% to €833.9m for the first nine months of the year. Meanwhile Dr Derek Allen is joining the group in the US as EVP of the GfK Research Center for Excellence. More

M:Metrics and BMRB to Measure Mobile Media

Nov 14 2007

M:Metrics and BMRB have partnered to deliver a new set of metrics which will enable companies to evaluate mobile media consumption. The UK launch will take place in the first quarter of 2008 and a roll out in Europe is planned for later in the year. More

Zoomerang Launches Self-Service Mobile Survey Tool

Nov 14 2007

Online survey software firm and MarketTools subsidiary Zoomerang has launched a solution for researchers and marketers who wish to generate their own mobile phone surveys. More

ORC Unveils Customer Experience Evaluation Tool

Nov 14 2007

In the US, Opinion Research Corporation (ORC) has launched a new online tool to help small and medium-sized companies assess the health of their customer relationships. More

Oracle Privacy Tool Targets Researchers

Nov 13 2007

Software giant Oracle has launched a 'Data Masking Pack', to help organisations who share information with researchers and others, to hide confidential or sensitive data. More

New MECLABS Buy Complements Research Offer

Nov 13 2007

Research and marketing science firm MECLABS Group has bought fast-growing lead generation company InTouch for an undisclosed sum. The Group already owns MarketingSherpa and MarketingExperiments. More

BI Buy for Big Blue

Nov 12 2007

IBM has today agreed to acquire Ottawa-based business intelligence provider Cognos in an all-cash transaction totalling around US$5 billion or US$58 per share. More

Arbitron Defends PPM after NABOB Criticism

Nov 12 2007

Radio ratings leader Arbitron has responded to a strong attack on its PPM device and methodology by the National Association of Black Owned Broadcasters (NABOB). NABOB points to 'significant flaws' and 'tremendous fee increases'; Arbitron says the PPM is tried, tested, audited and better than diaries. More

Ratings Provider Hires CMO

Nov 12 2007

Quantcast, provider of an open Internet ratings service, has hired Adam Gerber as Chief Marketing Officer (CMO), based in a new NYC office. More

Confirmit Debuts 'Concurrent Sampling'

Nov 12 2007

Online research software firm Confirmit has announced the release of its Confirmit 12 product, which includes what it calls 'the world's first engine for concurrent sampling'. More

IAB Calls for Comments, Appoints Three

Nov 12 2007

In the US, the Interactive Advertising Bureau (IAB) has issued a 30-day call for public comment on its Rich Media Measurement Guidelines. It has also hired three new executives for its management team. More

MetrixLab Hire Points to Automotive Ambitions

Nov 12 2007

European online MR agency MetrixLab has appointed Sam Latifi to head up its Automotive Business Development and New Product Development team. More

Online Sapling for Tree

Nov 9 2007

London-based marcoms group Cagney plans to launch an offshoot of its consumer behaviour consultancy Tree, in the new year, focusing on analysis of user-generated web content. More

TiVo to Sell Viewer Demographic Data

Nov 9 2007

In the US, digital video recorder firm TiVo will offer advertisers demographic data on TV viewers to help companies measure who is skipping over commercials. More

Canada's Generation5 Gets New CEO

Nov 9 2007

In Toronto, consumer intelligence firm Generation5 has promoted Joe Nicholson to CEO. His focus will include the raising of venture capital financing as well as overseeing development of the firm's web-based intelligence platform ConsumerFocus. More

Greenfield Reports Revenue Rise, Change of Chairman

Nov 8 2007

Greenfield Online has reported a 29.9% Q3 net revenue hike to $32.3m, and a 25.4% climb in profits. The firm's Chairman Peter Sobiloff will step down at the end of the year to be replaced by Joel Mesznik, who has served as a Board member since 1999. More

Accelovation Launches Text Analytics Solution

Nov 8 2007

In the US, market discovery software firm Accelovation has launched a new tool to help food manufacturers source information on scientific research, consumer trends and innovations. More

QL2 Introduces Marketing Intelligence Services

Nov 8 2007

In Seattle, QL2 Software has introduced four new market intelligence services designed to help marketers make 'faster and better' business decisions about products, pricing, competitive positioning and consumer opinions and preferences. More

Dun & Bradstreet Buys Data Integration Firm

Nov 7 2007

In the US, business information giant Dun & Bradstreet (D&B) has acquired Californian-based commercial data integration (CDI) software firm Purisma in a deal valued at $48m. More

Cox CEO Rails at PPM

Nov 7 2007

Arbitron's Portable People Meter (PPM) rating service has come in for fierce criticism from Bob Neil, President and CEO of Cox Radio, during his firm's third quarter conference call. More

Customer-to-Customer Insights Firm Launched

Nov 7 2007

Networked Insights, a company aiming to connect businesses with real-time customer-to-customer interactions, has launched after securing $4 million in venture capital funding. More

BuzzLogic Links Social Media to Ad Targeting

Nov 6 2007

US firm BuzzLogic has launched the public beta test of its new Ad Targeting feature, which promises advertisers the ability to spot individual online conversations about products, brands and issues and rapidly feed them tailored ads. More

In-Touch Changes Focus, Sees Revenue Rise 48%

Nov 6 2007

Canadian firm In-Touch Survey Systems has posted a 48% increase in revenue to $1.4m in Q3, citing new US-based customers and a change of business direction as major reasons for sales growth. More

Starfish Launches Online Community Panel in Asia

Nov 6 2007

Starfish Research has launched Online Customer Communities, a service enabling panel members to share experiences, offer advice, brainstorm ideas and comment on market trends. More

Combined Audience Measure Launches

Nov 5 2007

Audience-FAX, the joint initiative backed by the Audit Bureau of Circulations (ABC) and the Newspaper Association of America (NAA), has been launched on schedule. The service integrates data from sources including Scarborough Research, NetRatings and comScore to combine print and online newspaper audience stats. More

PPM Chosen as a 'Best Invention'

Nov 5 2007

Arbitron's Portable People Meter (PPM) has been selected as one of TIME Magazine's 'Best Inventions of 2007' alongside such icons as the Apple iPhone and the Boeing 787 Dreamliner. More

New Zealand Buy Boosts Synovate

Nov 2 2007

Synovate parent the Aegis Group has purchased New Zealand-based MR agency Research Solutions for an undisclosed sum. More

Harris Acquisitions Lead Revenue Rise

Nov 2 2007

Harris Interactive has reported fiscal first-quarter revenue up 17% to $55.2m, mostly due to the inclusion of $6.1m from acquisitions made earlier in the year. Organic growth year-on-year was 4%. More

Heads Roll at WebTrends

Nov 2 2007

In the US, online analytics firm WebTrends has replaced CEO Greg Drew with board member Bruce Coleman, while three Vice Presidents – Jason Palmer, Tore Steen and Hamid Bahadori – have also left the company. More

Microsoft Beta-Tests 'Gatineau' Analytics Service

Nov 2 2007

Microsoft has begun beta testing its new Google Analytics competitor, intended to offer web publishers and adCenter advertisers advanced tools for measuring how people found their sites, and their behaviour once there. More

Partners Open New York Eye-Tracking Studio

Nov 2 2007

Ball State University's Centre for Media Design (CMD) has partnered with WPP-owned digital agency Schematic to open an eye-tracking and usability studies facility in the agency's New York offices. More

Senior Analytics Appointments for InsightExpress

Nov 2 2007

In the US, online research firm InsightExpress has expanded its analytics team with the promotion of John Pemberton to VP Senior Director of Research Development & Consulting, and the appointment of Stephanie Young-Helou as VP Director of Marketing Sciences and Consulting. More

Online 'Do-Not-Track' List Proposed

Nov 1 2007

In the US, a coalition of nine privacy and consumer groups has asked the Federal Trade Commission (FTC) to implement a 'Do-Not-Track' list for Internet users who do not want their online activities tracked, stored and used by advertisers and marketers. More

comScore Revenue Leaps

Nov 1 2007

Online measurement firm comScore has reported a 39% increase in revenue to $22.4m for the quarter ended 30 September 2007. This compares with an increase of 8% for the second quarter of the year. More

Former EQ CEO to Launch Investment Consultancy

Nov 1 2007

Former EQ Chief Executive Bob Bond is planning to kick off the new year with the launch of a new consultancy Ganbatte Capital, providing investment and consultancy services to media, technology and marketing services firms both in the UK and US. More

Polk Hires Director to Lead New Analytics Group

Nov 1 2007

Auto specialist RL Polk has formed an advanced analytics division and appointed Lionel Yron to lead it. The firm has also hired Dan Zetu as Analytic Consultant and Bruce Giffin as Manager of Corporate MR for its Industry Analysis group. More

TARGUSinfo Hires Claritas Analytics Veterans

Nov 1 2007

In the US, market research executives Keith Peterson and Ken Inman have joined consumer and business information firm TARGUSinfo to build its new generation analytics capabilities, known as The ElementOne Analytics Platform. More

TNS to Give Panels The Sixth Degree

Oct 31 2007

TNS has announced a global quality programme for its panels, Six Degrees of Online Quality - to begin next year. More

TACODA Hires Data Strategist, Promotes to Fill Privacy Role

Oct 31 2007

AOL-owned behavioral targeting firm TACODA, has appointed analyst and quant researcher Dan Grigorovici as VP of Data Strategy and Analytics, while Khan Smith has been promoted to the post of Chief Privacy Officer. More

Email Analytics Firm Appoints New CEO

Oct 31 2007

In New York, email competitor intelligence and analytics specialist Email Data Source (EDS) has hired Carter Nicholas as its new Chief Executive Officer. More

Lexalytics Launches Data Conversion Tool

Oct 31 2007

Text analytics and social media monitoring firm Lexalytics has released Analytics Toolkit 1.0 (ATK), which pulls raw data from content sources to enable production of graphs and charts for use in presentations. More

Asian Roll Out for 'Npod'

Oct 30 2007

Nielsen Media Research is commencing the Singapore launch of the Nielsen Personal Outdoor Device (Npod), and plans to launch the measurement system in Hong Kong in the near future. More

FI Healthcare Launches Japanese Doctor Panel

Oct 30 2007

Global agency Fieldwork International Healthcare has launched an online panel in Japan, providing access to more than 150,000 physicians. More

Partners Combine Text and Speech Analysis

Oct 30 2007

Speech analytics software provider CallMiner and text analysis software firm Clarabridge are to offer a service combining their expertise to give a rounded analysis of customer communications. More

Omniture Buys Visual Sciences

Oct 29 2007

Business optimization software firm Omniture Inc. has agreed to acquire Visual Sciences, Inc., formerly WebSideStory, in a cash and shares deal worth around $394 million. More

Hitwise Splits New and Returning Visitor Stats

Oct 29 2007

Online competitive intelligence service Hitwise is launching 'New and Returning Visitors', the latest feature for its Clickstream service. The new data will split web site visitors into new and repeat traffic, with information on where each type comes from and goes to. More

Online Ad Orgs to Collaborate on Measurement Standards

Oct 29 2007

Two European online ad bodies, IAB Europe and the EIAA, are to collaborate to develop 'standard, comprehensive international definitions' for interactive audience measurement. The standards will cover site-centric, user-centric and combined measurement systems. More

Vovici Rolls Out Survey Template System

Oct 29 2007

Enterprise Feedback Management (EFM) provider Vovici has launched SurveyNOW, a DIY online research solution using templates based on the firm's experience publishing and processing huge numbers of online questionnaires. More

Toluna Gives Panellists DIY Poll Option

Oct 26 2007

European-based panels firm Toluna has launched what it calls 'the world's first Web 2.0 online panel community'. The new 'widget' format system, available initially to UK panellists, enables them to conduct their own research including polls, opinion reviews and debates. More

Software Aims to Cut DP Drudgery

Oct 26 2007

Paris-based software firm Askia has released a new product, askiasurf, which aims to save researchers 'hundreds of hours of data processing work' on trackers and other multi-wave surveys, thereby cutting costs and reducing human error. More

GMI Hires Microsoft Veteran for Global Tech Role

Oct 26 2007

Software and panels firm GMI (Global Market Insight) has appointed John Purrier as VP Global Technology. He brings more than 25 years of software development experience to the role. More

Cognizant Buys Pharma Specialist marketRx

Oct 19 2007

IT and BPO outsourcing firm Cognizant Technology Solutions Corporation is to acquire NJ-based Life Sciences analytics firm marketRx, Inc., for c.$135m in cash. More

Nielsen in Ten-Year Outsourcing Deal

Oct 19 2007

Nielsen has announced a massive, ten-year outsourcing deal with India's Tata Consultancy Services (TCS). The research giant's IT, operations and HR functions worldwide are among those covered by the $US 1.2 billion agreement. More

WPP Results: Research Firms Trail Other Divisions

Oct 19 2007

WPP has reported third quarter revenues up 4.9% to £1.48 billion – a rise of 8.1% in constant currencies. The Information, Insight and Consultancy division underperformed the group as a whole but grew a respectable 4.8% at constant currencies, to £218.5m. More

New Release for Blog Analysis Package

Oct 19 2007

Text analytics specialist Lexalytics has upgraded its Salience Engine product, a tool for gauging the 'sentiment and tone' of blogs to help customers understand and act on what's being said about them and their competitors. More

Pre-Olympics PPM Test Begins

Oct 18 2007

CSM Media Research – a TNS joint venture with Chinese MR firm CTR Market Research – is about to commence field tests of Arbitron's Portable People Meter (PPM) to measure radio audiences in the run-up to the 2008 Beijing Olympics. More

US Firms Launch Virtual World Research Services

Oct 18 2007

Texas-based Sentient Services has launched a Virtual Awareness(TM) market research solution and a second life research centre; while Connecticut's Kalypso Agency has introduced a second life omnibus service. More

Nielsen Forms Cross-Platform Partnership

Oct 17 2007

Nielsen and TV sports network ESPN are collaborating to develop a model to measure consumers' use of media across a variety of platforms including TV, the Internet and digital mobile devices. More

Millward Brown Forms JV to Expand Across Africa

Oct 17 2007

Millward Brown (MB) has formed a joint venture with Kenya-based marketing services firm Scangroup, and will merge its Kenya office into the newly formed operation. More

SSI Expands REX to Check Questionnaire Quality

Oct 17 2007

US-based Survey Sampling International (SSI) has expanded its Respondent Experience (REX) function to become a worldwide group overseeing online projects and aiming to ensure both positive respondent experience and robust survey data. More

More Sun, Sand and Surveys

Oct 17 2007

For those not satisfied with our recent Papua New Guinea coverage, here's news of an online tool to gather the opinions of tourists or residents on the Dutch Caribbean island of Bonaire. Bonaire Surveys(TM) is the latest from web site developer and consultancy NetTech. More

Clubcard Data gives dunnhumby Sample of 13 Million

Oct 16 2007

UK consultancy dunnhumby is to use the ultimate consumer panel – data from the Loyalty Clubcards of 13 million households visiting its key client, Tesco – to offer evaluation of the impact of marketing activity on shopper behaviour. More

iD Factor Parent Grows 12.5%, Appoints New Chairman

Oct 16 2007

In a trading update prior to half-year results, the TMN Group says it expects 12.5% year-on-year growth, with research divisions The iD Factor and iCD performing 'particularly strongly' in the past two months. The Group will also have a new Chairman, Peter Harkness, at the end of November. More

Confirmit Reports 82% Q3 Revenue Growth

Oct 16 2007

In the third quarter of the year, MR software firm Confirmit has increased its revenue by 82% to $8.9m, while operating profits were $833,000, 50% higher than in Q3 2006. More

Hitwise Tool to Include Consumer Segmentation System

Oct 16 2007

Online competitive intelligence provider Hitwise has launched an updated version of its Hitwise Lifestyle online tool, containing a new approach which provides marketers with attitudinal and behavioural customer segmentation data on more than 30,000 web sites. More

MarketTools Appoints Exec VP for Zoom

Oct 16 2007

US firm MarketTools has appointed John Ouren as Executive VP and General Manager of its self-build online survey business, Zoom. More

Call Centre Business Intelligence Boost

Oct 16 2007

London-based contact centre specialist ProtoCall One is to launch a set of Business Intelligence (BI) solutions, aimed at helping clients pull together business data and make better use of performance metrics to improve their approach. More

Nielsen Restructures Online and Mobile Divisions

Oct 15 2007

Nielsen has combined its Nielsen//NetRatings division with BuzzMetrics to form Nielsen Online, and re-branded its recently acquired Telephia unit as Nielsen Mobile. More

Optimisa Gets Thumbs Up for EQ Buy

Oct 15 2007

At an extraordinary general meeting earlier today, shareholders of UK holding firm Optimisa have passed all resolutions relating to the acquisition of EQ Group, including the placing of 600,000 new shares at £13 per share. More

GMI Launches African-American Panel

Oct 15 2007

MR software and panels firm GMI (Global Market Insite) has launched an online panel to provide insight into the consumer opinions of around 100,000 African-Americans. More

Bilingual US Panel for Research Now

Oct 15 2007

Online fieldwork and panel specialist Research Now has launched a US panel comprising 400,000 individuals who can choose to take surveys in either English or Spanish. More

Former Microsoft MD to Chair Analytics Firm

Oct 15 2007

Marketing intelligence firm Xtract has appointed former Microsoft Finland MD Martti Mehtälä as Chair of its Board of Directors. Alan Moore from SMLXL and Canadian management advisor William Greenberg also become members of the Board. More

Two Senior Appointments for TNS

Oct 12 2007

TNS has announced two global leadership appointments. Leendert de Voogd is promoted to Global Sector Head, Political and Social, replacing Marita Carballo who leaves to pursue 'academic and other interests'; while former Dell man Renaud Collery is appointed as Head of Global Operations. More

New Nielsen Tool Aids Advertiser Compliance

Oct 12 2007

Nielsen has added a new feature to its recently launched 'KeepingTrac' web-based commercial tracking service, which it says will enable advertisers to monitor the demographic composition of their advertising audiences, and help them comply with recent promises on advertising to children. More

Kadence Grows Worldwide Team

Oct 12 2007

B2b specialist Kadence has made ten new appointments, reflecting significant business growth across its worldwide operations. Two people join the firm's UK headquarters in London and eight more are added to offices in Boston, Malaysia and India. More

Itracks Tool Adds to Mobile Research Options

Oct 12 2007

Internet data collection specialist Itracks has launched a new Mobile Survey tool for quant researchers, making online surveys accessible from 'virtually all mobile devices'. More

Free Second Life Traffic Logger Launched

Oct 12 2007

Online marketing agency Clear Ink has released Slogbase, a free service allowing companies to track visitors and measure traffic to their locations in Second Life and other virtual worlds. More

Apollo Pilot Extended

Oct 11 2007

Arbitron and Nielsen are to extend the pilot period for their joint venture Project Apollo into the first quarter of 2008, to allow more time to demonstrate its benefits and to develop data delivery procedures. It was previously scheduled to complete this year. More

Software to Read Facial Expressions

Oct 10 2007

Software developer Noldus Information Technology has launched FaceReader(TM), a product billed as 'the first automated software system capable of automatically detecting and analyzing human facial expressions'. More

IAB Publishes Rich Media Definitions

Oct 10 2007

In the US, the Interactive Advertising Bureau (IAB) has announced the release of final guidelines for ad impression measurement in Rich Internet Application (RIA) environments. It also published a report on the state of in-game advertising. More

Financial Segmentation System Enhanced

Oct 10 2007

US-based Simmons Research and financial services consulting firm First Manhattan Consulting Group (FMCG) have announced the launch of Financial Personalities - Simmons NCS, a mass media targeting tool for specific types of financial services. More

New Ingredients for GfK Print Ad Product

Oct 9 2007

GfK Starch® Communications, a division of GfK Custom Research North America, has launched the eStarch Ad Readership service, which uses new metrics to measure a print ad's impact on motivating consumer purchase behavior. More

Strong Third Quarter Growth for comScore

Oct 9 2007

Online measurement firm comScore has announced preliminary financial results for the Third Quarter of 2007, with revenue projected in the range $22.1m-$22.5m, up 37-39% versus Q3 2006 and higher than the previously issued guidance of c.$21.5m-22.0m. More

Former Capital CEO is New RAJAR Chairman

Oct 9 2007

UK ratings body RAJAR Limited (Radio Joint Audience Research) has appointed David Mansfield as its new Chairman, succeeding Lord Gordon of Strathblane, CBE, who retired earlier this year after four years in the post. More

Heroic Retreat as Nielsen Responds to Client Concerns

Oct 9 2007

Nielsen has stepped back from an experiment with combined ratings for shows airing twice. The new option, intended to pilot more flexible reporting to deal with new technology, gave NBC a single unduplicated rating for September's last Monday and Saturday showings of 'Heroes' but seems to have alarmed other subscribers. More

Radio Foursome Join Project Apollo

Oct 9 2007

Arbitron / Nielsen joint venture Project Apollo has reached agreement with four major US radio industry firms, to add audience data for commercials broadcast on their network and syndicated programs to its offer. More

RONIN Promotes Operations Leaders

Oct 9 2007

RONIN Corporation has promoted Massimo Manzoli to the role of Distributed Interviewing (DI) Operations Director, while John Buglass steps up to assume his responsibilities managing the firm's call centre and Global Control Centre. More

Research Giants in Multi-Year Alliance

Oct 8 2007

Top ten global research agencies IMS Health and Information Resources, Inc. (IRI) have announced a global, multi-year alliance to provide intelligence, analytics and consulting for the consumer health marketplace. More

SAP Buys Business Objects

Oct 8 2007

Business software giant SAP AG is to acquire French-based Business Objects S.A. in a cash and shares transaction totalling just over €4.8 billion. The deal includes €42.00 in cash per ordinary share. More

Good Times Continue for YouGov

Oct 8 2007

YouGov has announced results for the financial year ended 31 July, with group turnover up 51% to £14.3m, profit before tax and goodwill up 39% to £5.7m and both global acquisitions and launches in new sectors promising another buoyant year to come. More

Meredith Acquires Data Intelligence Firm

Oct 5 2007

US media and marketing firm Meredith has acquired intelligence and analytics firm Directive Corporation, to help it utilise its consumer database of roughly 85 million consumer names more efficiently. More

Indian Radio Measurement Launches Amid Controversy

Oct 5 2007

India's audience measurement agency TAM has confirmed that its Radio Audience Measurement (RAM) survey will go ahead this month using Diary methodology, despite concerns expressed by the Media Research Users Council (MRUC) that the technology is not sufficiently robust. More

Callebaut and Synovate Part Company

Oct 4 2007

Synovate Censydiam co-founder and former CEO Jan Callebaut has left his part-time consultancy post with Synovate after just four months. More

Former Synovate Director Re-launches Cognicient in US

Oct 4 2007

Mike Page, who left his role as Synovate's Director of Operations for Western Europe last year, is about to re-launch his firm Cognicient in New York. More

Illuminas Hires Director of Marketing Science

Oct 4 2007

UK-based market intelligence consultancy Illuminas has appointed Andrew Reynolds as Director of Marketing Science. More

Pricejamieson Launches AsiaPac Service

Oct 3 2007

Recruitment consultancy Pricejamieson, whose specialist teams cover marketing and digital communications in addition to MR, is expanding its research services to Asia Pacific. Senior Consultant Rowan Haylett moves from the London office to parent company Aquent in Australia. More

Q Research Starts Youth Omnibus

Oct 3 2007

In London, youth research agency Q Research has launched what it says is the UK's first weekly omnibus to uncover the opinions, attitudes and behaviours of 11-25 year olds. More

MRS Debuts Training 2.0

Oct 3 2007

In the UK the Market Research Society (MRS) has incorporated coverage of Social Networking and Web 2.0 into its training programme, to offer practitioners at all levels an understanding of the research potential of interactive online media. More

B2B Division Takes Wing in MENA Region

Oct 2 2007

Kantar firm AMRB has launched a new business-to-business and industrial research division (BIRD) in a move to strengthen its presence in the Middle East and North Africa (MENA) region. More

New President for AOL's TACODA

Oct 2 2007

In New York, behavioural targeting firm TACODA has promoted Daniel Jaye to the post of President, six months after he joined the firm as Exec VP Product Management & Development. More

Media Research Veteran Joins Universal McCann

Oct 2 2007

Eighteen months after stepping down as VP-Director of Research at Carat Insight, Rob Frydlewicz has returned to the Madison Avenue ad agency world in his new role as Senior VP-Director of Media Research at Interpublic's Universal McCann. More

Nielsen's 1,250 Job Cuts 'Should be All for Now'

Oct 1 2007

The Nielsen Company has laid off 1,250 of its staff, but says the losses are probably 'the last for some time' and the total of c.4,000 redundancies originally planned for 2007 will not be reached, according to Reuters. More

Plummer Disengages from ARF

Oct 1 2007

Joseph Plummer has resigned his post as Chief Research Officer at US professional body, the ARF. In a separate recent announcement, the association named nine new members for its Board of Directors. More

Data Miners Come Clean

Oct 1 2007

The biggest challenges faced by data miners are dirty data, data access, and explaining data mining to others, according to a survey of more than two hundred professionals worldwide, by Rexer Analytics. More

comScore Tool to Aid Search Marketing ROI

Oct 1 2007

Online measurement firm comScore has launched comScore Marketer, an interactive search intelligence service helping clients to benchmark against competitors and optimize ROI from their search marketing. More

New Leader for IRI as Klein Joins Parent Firm

Sep 28 2007

Retail info giant IRI has appointed John Freeland, an Accenture veteran most recently President-Worldwide Operations for salesforce.com, as its new President and CEO. He succeeds Scott W. Klein, in the roles since January 2004, who moves up to IRI's parent, Symphony Technology Group. More

First In-Store Data from Nielsen's P.R.I.S.M.

Sep 28 2007

Nielsen and its partners have announced 'substantial progress' in their P.R.I.S.M. project, which aims to establish a global metric for evaluating the in-store environment. Initial results shed light on the relationship between traffic and purchases, and the level of in-store communuications with shoppers. More

Two Health Launches for Nielsen

Sep 28 2007

The Nielsen Company has announced the launch of two new services from its NielsenHealth operation: Diabetes*Buzz(TM) and Healthcare Marketing Mix. More

Panels Leader for Vision Critical

Sep 28 2007

Custom online panels firm Vision Critical has promoted Jason Smith, SVP Sales & Marketing since 2004, to the role of President and COO of its Panel Division. More

Magasin Buy Bolsters TNS Shopper Insights Arm

Sep 27 2007

In the UK, TNS has acquired retail and shopper insight consultancy ID Magasin, which specialises in video-based research and eye-tracking for international in-store research. More

YouGov / Photon Partnership 'Called Off'

Sep 27 2007

Plans for a joint venture between UK-based polling firm YouGov and Australian marketing services firm Photon Group have reportedly been abandoned, with Photon instead said to be buying social research specialist Auspoll. More

WPP Joins $12m Boost for Blog Tracker

Sep 27 2007

In the US, blog and social network tracker Visible Technologies has received a $12 million boost to its coffers in a second round of funding from WPP and venture capital company Ignition Partners. More

TNS Combines Media Units to Meet Digital Challenge

Sep 27 2007

TNS will be merging its Media Intelligence and Media Research (iTRAM) units into one, in an effort to further develop its TV and online audience measurement services. More

Synovate Censydiam Takes Interactive Route

Sep 27 2007

Consumer psychology research specialist Synovate Censydiam has developed a suite of interactive tools. They include a panel of respondents with shared contextual motivations, and a tool for conducting pre-field interactive chat sessions. More

TNS India MD Steps Down

Sep 27 2007

TNS India's Managing Director Mr R Suresh is to leave to pursue other interests outside the industry, after almost two decades with the company. More

SER Acquires Call Center Tech Firm

Sep 27 2007

In the US, contact management and speech analytics specialist SER Solutions has acquired call centre technology firm Strategic Communications Systems (SCS), rounding out its offer for customer interaction management. More

OnePoint Launches Text Survey Tool

Sep 27 2007

In the UK, OnePoint Surveys has launched SMS Surveys, a tool to capture real-time feedback through text surveys distributed to respondents' mobile phones. More

GfK Buys in Netherlands and France

Sep 26 2007

The Gfk Group has acquired ad campaign research firm Daphne Communication Management in the Netherlands and mystery shopping specialist SATISTEME in France. More

Nielsen to Treble Size of US TV Ratings Panel

Sep 26 2007

Nielsen has said that it intends to treble the size of its National People Meter (NPM) TV ratings panel by 2011, to include 37,000 US households and 100,000 people. More

Annik Opens US Office, Appoints Sales Head

Sep 26 2007

Indian research and analytics firm Annik has opened an office in Florida, US and appointed Ron Brotherton to lead business development for its Analytical Processing Division. More

GMI Adds New Legal Advisor

Sep 26 2007

MR software and panels firm GMI has appointed legal and business veteran Dave Williamson as Executive VP and General Counsel. More

defacto Hires to Boost Web 2.0 Offer

Sep 26 2007

In Germany, defacto Research has hired Thomas Plennert as Research Consultant. He previously worked clientside at art supplies firm Faber Castell, and before this at home electronics manufacturer Grundig Intermedia. More

comScore Launches Display Ad Metrics Service

Sep 25 2007

Online measurement firm comScore has introduced a new service to report on where display ads are viewed on the Internet, as well as the profile of those exposed to them. More

M/A/R/C Promotes Long-Serving Duo

Sep 25 2007

M/A/R/C® Research has created two new Executive Vice Presidents with the promotions of Amy Barrentine and Randy Wahl. General Manager Barrentine has been with the firm for 28 years and Wahl, who leads the Advanced Analytics group, eighteen years. More

Quantcast Offers Free Site Metrics Toolkit

Sep 25 2007

In the US, Internet ratings firm Quantcast has launched the Quantified Publisher programme, a free suite of online measurement services for publishers. More

CustomerSat Updates Feedback Tool

Sep 25 2007

In the US, analytics firm CustomerSat has unveiled the latest version of its CustomerSat Enterprise(TM) tool, to help organisations interpret and respond to customer feedback. More

Language Specialist to Advise Biz360

Sep 25 2007

US-based Biz360 has appointed natural language processing (NLP) specialist Christopher Manning as a member of its Board of Advisors. His expertise will help the media and market intelligence agency to create new applications for analysing traditional and social media content on the web. More

Itracks Launches Bulletin Board Focus Groups

Sep 25 2007

Canadian data collection firm Itracks has launched the Bulletin Board Focus Group. Among the promised benefits are easier management of multi-media files, quicker identification of new posts, and a new language menu for global research. More

New TV Ad Formats Proving Headache for Nielsen

Sep 24 2007

Nielsen Media Research has informed its TV network and syndication clients that its Monitor-Plus tracking system is struggling to identify some new forms of 'live' TV advertising; and asked them to work with it to solve the problem. More

Experian Launches Consumer Insight Platform

Sep 24 2007

Experian Research Services (ERS) has unveiled a platform providing local media, agency and advertiser sales and marketing professionals with detailed information about US consumers at the local market level. More

Web Analytics Platform Launched

Sep 24 2007

Marketing technology firm JL Halsey has launched a product combining features from its web analytics software ClickTracks and the e-mail marketing platform Lyris ListManager. The result should help marketers to track the behaviour of those who respond to email campaigns – and those who don't. More

iModerate Makes Haste with Quick Qual Offering

Sep 21 2007

Online qual firm iModerate has introduced a new tool, Optimum!nsight, promising immediate, real-time qual consumer feedback on 'opinion evoking stimuli', using short sessions which it says do not need to be integrated into a fully-fledged survey. More

Brazilian Member for Harris Agency Network

Sep 20 2007

Brazilian agency CNP Global has joined the Harris Interactive Global Network as its newest affiliate member. CNP works as a data collection agency for MR firms as well as a full service provider for client firms and government institutions. More

infoUSA to Build GB Business Database

Sep 20 2007

Business and consumer data firm infoUSA, which owns Opinion Research Corporation (ORC), is to compile a database of addresses for every business in the UK, updated by means of 2-3 million telephone calls per annum. More

Dcypher Tool to Mine Emotions from Words

Sep 20 2007

Emotional reaction measurement firm The Dcypher Group has developed a new analytical tool to measure human emotions based on analysis of the written or spoken word. More

New Tool Takes Logs, Tells Wood from Trees

Sep 20 2007

Search technology specialist Intelligenx has launched InsightX, an application designed to turn web log data into customised recommendations. The tool uses keyword analytics, pattern recognition and artificial intelligence to suggest improvements to site features and functionality. More

Senior Hire and Promotion for Common Knowledge

Sep 20 2007

Online panel management firm Common Knowledge has promoted former Quality Director Matt Skawinski to the position of VP Quality Control. David Moon takes up the position of Production Director for the firm's survey programming operations. More

ESOMAR Congress III – New Skills, New Training

Sep 19 2007

At the second day of the ESOMAR Congress in Berlin, two UK research veterans talked about the changing skill sets and training needs of research professionals. David Smith predicted a boom in online learning; while Phyllis MacFarlane gave some ideas about new ways of training graduates. More

IAB Reports Progress, Adds Another Committee

Sep 19 2007

The Interactive Advertising Bureau has this week issued an update on progress with the auditing and accreditation of online measurement firms comScore and NetRatings, as promised after its Audience Measurement Summit on May 16. It also launched another advisory group. More

Ipsos Buys South Africa's Markinor

Sep 18 2007

Ipsos has acquired a 70% stake in Markinor, South Africa's leading independent MR firm, and has confirmed its excellent first half results previewed on August 16th. More

Nokia to Pocket Enpocket

Sep 18 2007

Mobile comms giant Nokia has announced an agreement to acquire Enpocket, a specialist in mobile advertising solutions whose services include measurement and optimisation of campaigns. More

GfK Loses Young Turk

Sep 18 2007

Deniz Ozerdil, formerly of GfK Turkey, has resigned and set up her own agency, Istanbul Research. The firm will focus on offering local field and tab services for international clients. More

Worldwide Roll-out for Ziment's Choice Model

Sep 18 2007

Ziment has announced the worldwide launch of 'Benchmark Discrete Choice', its system for determining the market potential of pharmaceuticals compounds in early- and late-stage development. More

Swedes Win $2m for Virtual Store Development

Sep 18 2007

Swedish company Simstore International AB has received $2m in venture capital to develop SIMSTORE360®, an Internet based tool for the analysis of consumer decision-making at the point of purchase, using virtual store environments. More

Toluna Debuts Upgraded PanelPortal

Sep 18 2007

Online specialist Toluna has launched the latest version of its online panel community management solution, PanelPortal, which 'for the first time' offers marketing and MR professionals 'an end to end online data collection solution'. More

Business Objects Launches Portal, 'Seeks Buyer'

Sep 17 2007

French business intelligence software maker Business Objects SA has announced 'Information OnDemand' an online store for 'easy-to-analyze external market information'. Meanwhile French newspaper Le Figaro says the company is seeking a buyer. More

Early Stage Brand Research Launch from TNS

Sep 17 2007

TNS has unveiled BriefScape, a research product for the early stages of brand communications development. The global agency says its range of offerings in the area now constitute 'a research solution for the complete brand communications lifecycle'. More

Berlin Game for GMI

Sep 17 2007

Software and panels firm GMI has taken the opportunity of the ESOMAR Annual Congress in Germany to launch a new online Gamer Panel, developed in partnership with leading video game web site GameSpot®. More

Optimisa Bids for EQ with £6.4m Cash Deal

Sep 14 2007

In the UK, holding company Optimisa has launched a cash offer for marketing services group EQ worth £6.4 million. More

ForeSee Buys Usability Expert Red Spade

Sep 14 2007

Online customer satisfaction specialist ForeSee Results has acquired usability consulting firm Red Spade, to improve its ability to offer actionable web site user satisfaction analysis. More

Former Nebu MD Tariq Mirza Joins Intellex

Sep 14 2007

Dutch online reporting specialist Intellex Datamanagement has appointed Tariq Mirza to lead its business development in the UK, as he returns to the industry after a year out. More

Partners to Develop Sponsorship Tool

Sep 14 2007

In the US, financial trading intelligence firm Alphacution has teamed up with sports marketing firm rEvolution. The pair have adapted Alphacution's financial sector marketing intelligence platform into a solution for optimising marketing and sponsorship spend. More

SSI Opens for Business in Ontario

Sep 14 2007

On Wednesday, US-based Survey Sampling International (SSI) celebrated the official opening of its new office in Canada. CEO Jim Follett says the new office will help local brands take better advantage of their market research. More

New CMO for Vovici

Sep 14 2007

Enterprise Feedback Management (EFM) provider Vovici, has appointed Jim Ivers as Chief Marketing Officer to oversee corporate communications, global marketing and product marketing and management. More

New HR Chief for Denuo

Sep 14 2007

Dallas-based MR and data analytics provider Denuo Source has hired Rahul Chowdhury as President and CPO (Chief People's Officer), to head the firm's worldwide HR operations and maintain client relationships in the Asia Pacific region. More

Gongos Release Taps Social Networking

Sep 13 2007

In the US, Gongos Research has launched a new marketing research platform called metaCommunity, to help companies engage with members of social networking communities. More

Research Now Adds 'Off-The-Shelf' Flash

Sep 13 2007

UK-based online fieldwork and panel specialist Research Now has developed a standard toolkit for quick and easy Flash survey enhancements. More

TNS Buys Stake in Usability Researcher

Sep 12 2007

TNS has bought a 15% stake in Berlin-based usability research firm Eye Square, reflecting increased client demand for usability advice and consultancy. More

ToLuna Continues Rapid Revenue Growth

Sep 12 2007

European online panel provider ToLuna has posted first half year organic revenue of £6 million, up from £3.6 million in the first half of 2006. More

comScore to Measure Blog 'Conversations'

Sep 12 2007

Online measurement firm comScore has launched a new service to measure the audiences of blogs and social networking sites. More

SKOPOS Extends Services, Reports Turnover Up 72%

Sep 12 2007

European agency SKOPOS Market Insight has seen its turnover increase by 72% in the first half of 2007. The company says an extended high-end analysis offer, including the launch of 'Ultra-Analysis' and a new Kwal(TM) department, has contributed. More

Confirmit 12 Aims for More Engaged Respondents

Sep 12 2007

MR software firm Confirmit will be releasing its new Confirmit 12 On-demand / Software-as-a Service (SaaS) upgraded products on November 3. The release promises improved methods for data collection, processing and reporting. More

Former OTX Man to Lead New Decipher Office

Sep 11 2007

Online survey technologist Decipher has opened a new office in New York and appointed Duane Joseph to lead it and build business on the east coast. More

RI Launches New Tools to Glean Shopper Insights

Sep 11 2007

In the US, Research International has developed a new suite of research tools to identify the point at which shoppers become consumers and pinpoint ways to influence them in-store. More

InsightExpress Promotes Three

Sep 11 2007

In the US, online marketing research firm InsightExpress has expanded its Customer Services team with the promotions of Jon Weinstein to Customer Service Supervisor and Annalisa de Lena and Courtney Brown to Senior Project Managers. More

Oxley to Lead BuzzBack Entry into Europe

Sep 10 2007

Web-based US consumer researcher BuzzBack has opened in Europe, appointing Martin Oxley, formerly of Ipsos and TNS, as Managing Director for the region. More

Carat Helps Nielsen Launch New Ad Monitor

Sep 10 2007

The Nielsen Company has announced the launch of a new web-based commercial tracking system, 'KeepingTrac', which it claims is the first to allow clients to see if their commercials ran the previous day according to their media plans. More

Omniture Buy Rounds Out Site Optimization Offer

Sep 10 2007

In the US, Omniture, Inc., provider of online business optimization software, has agreed to acquire on-demand A/B testing and multivariate testing company Offermatica, for $65m. More

Legg Up and Running with Coding Firm

Sep 10 2007

In the UK, former Voxco and Pulse Group salesman Nigel Legg has formed Katugas Research Services Ltd, offering multi-lingual coding services. More

Business Objects to Acquire FUZZY! Informatik

Sep 7 2007

Business intelligence software provider Business Objects is to acquire German-based data quality firm FUZZY! Informatik. The firms say the combination will offer clients a 'best of breed solution' to applying data quality processes to customers, products or region-specific data. More

Nielsen Gets French Supermarket Data Deal

Sep 7 2007

Nielsen's FMCG analytics unit Decisions Made Easy (DME) has partnered with France's first online supermarket Telemarket. The retailer's consumer profile data will be used to help suppliers gain an insight into the online supermarket sector. More

Arbitron Admits Errors, Promises Bill Reduction

Sep 7 2007

Following complaints from clients about the audience measurement firm's failure to meet in-tab sample sizes in Houston and Philadelphia in July, Arbitron has issued a client letter committing to issue 'sample guarantees' from 1 October 2007. More

AOL Seals Behavioural Targeting Deal

Sep 7 2007

AOL has completed its acquisition of behavioural targeting firm TACODA in a deal which analysts have estimated as being worth $275 million. More

Bolger Leaves Yahoo! to Return to comScore

Sep 7 2007

Lynn Bolger has returned to Internet ratings firm comScore to take up the position of Executive VP of Advertising Solutions, focusing on helping clients maximize the return from their investments in digital marketing. More

Greenfield Debuts Concept Testing Tools

Sep 7 2007

Greenfield Online has launched two new concept testing products called Visual Concept Evaluator and Visual Copy Evaluator, aimed at delivering more enjoyable survey experiences for its respondents and improved data quality for its clients. More

Synovate Posts 9.3% Organic Growth

Sep 6 2007

Synovate parent, The Aegis Group has posted an 8.7% increase in first-half pre-tax profits, while confirming that Synovate continues to outperform expectations, having grown almost twice as fast as its market. More

Nielsen Launches Store Explorer

Sep 6 2007

Nielsen has launched another new product integrating data from two or more of its existing sources. Web-based 'Store Explorer' examines retail store conditions and their impact on brands and categories, using information from up to four other services. More

Invoke Solutions Opens in London, Ramps Up Recruitment

Sep 6 2007

US-headquartered online and mobile research technology specialist Invoke Solutions has opened a London office to serve its clients in the UK and throughout Europe. More

Interviewed by a Sofa?

Sep 6 2007

Software and panels provider GMI has partnered with Amsterdam-based MR firm DervalResearch to launch SLIC (Second Life Interview Corner), claiming to provide a new perspective on conducting one-to-one research interviews in a virtual environment. More

Itracks Introduces New Concept Testing Tool

Sep 6 2007

Canadian MR data collection firm Itracks has launched iMarkIt, a tool that enables survey participants to mark up video, web sites, images and text; allowing researchers to show their clients key findings containing visuals created by the respondents themselves. More

Former MarketTools Sales VP Joins IMS

Sep 6 2007

In the US, Insight Marketing Systems (IMS) has hired Evelyn Lewin as VP Sales & Marketing North America to promote the firm's flagship Research Reporter application. More

Harris Rebrands German and French Firms

Sep 5 2007

Harris Interactive has announced the rebranding of its German and French subsidiaries, MediaTransfer and Novatris, as of September 1 – both will now operate under the Harris Interactive name. More

Experian Launches New Global Image, Appoints MD

Sep 5 2007

Database giant Experian has launched a new global image and identity which includes a re-vamped logo and tagline. The firm has also appointed Tony Pullen as Managing Director of its Business Information Division in Nottingham, UK. More

Non-Exec Chairman for BrainJuicer

Sep 5 2007

London-based online market research firm BrainJuicer has appointed Eric Kenelm ('Ken') Ford as Non-Executive Chairman. John Kearon remains the agency's Chief Executive. More

IIS Hires NPD Ops Veteran to Steer Global Integration

Sep 5 2007

Ipsos Interactive Services (IIS) has appointed former NPD Senior VP Operations Jean Marie Davis as Vice President – Global Integration, based in the firm's New York office. More

TNS Results Show Strategy 'Working'

Sep 3 2007

TNS has today released unaudited interim results for the six months ended 30 June 2007. The firm says underlying revenue growth of 5.9% and operating profit up 8.9% to £45.4m show the successful implementation of a strategy commenced last year. More

TNS MI Makes German Buy

Sep 3 2007

TNS Media Intelligence has acquired media monitoring and evaluation firm PressWatch GmbH, based in Hamburg, Germany. More

Former Kraft Analytics Director Sets Up Metametrics

Aug 31 2007

Kraft Foods European Analytics Director Tom Lloyd has left to found what he describes as 'a new type of analytical consultancy' to help clients gain maximum value from the data they already buy. More

Nielsen Launches Healthcare Site Tracker

Aug 31 2007

Nielsen has announced it will shortly begin the syndicated measurement of professional healthcare web sites. The research giant says the move will create a new standard for measuring healthcare professionals' activity on the Internet. More

TNS to Set Up TV Viewing Panel in South Africa

Aug 30 2007

TNS Research Surveys is to design, recruit and manage a new viewing panel of 3,500 South African households equipped with digital satellite TV. More

Phoenix Launches Research Fusion Tool

Aug 30 2007

In the US, Phoenix Response Marketing has introduced Optimizer Overlays, a new tool combining market research with marketplace and individual customer data. More

NetRatings Founder Joins TubeMogul Board

Aug 30 2007

Online video analytics firm TubeMogul has appointed David Toth, co-founder of NetRatings, to its Board of Directors. More

ADTECH Hires Sales Manager for UK and Ireland

Aug 30 2007

Digital marketing solutions firm ADTECH – whose Helios IQ software enables web publishers to evaluate online advertising campaigns – has appointed Lawrence Chmara as Sales Manager for the UK and Ireland. More

comScore Suspended from Trusted Download Program

Aug 29 2007

Measurement firm comScore has been suspended from online privacy organisation TRUSTe's Trusted Download Program (TDP), after a comScore distributor broke its rules on getting user consent for downloads. More

AcuPOLL Service to Sift Seedlings

Aug 29 2007

Branding specialist AcuPOLL Research has launched a new service, 'Germinator' to help brand executives gauge whether consumers believe their creative ideas are worthy of further development. More

LINK Enhancement Promises More Rounded View

Aug 28 2007

Millward Brown has enhanced its LINK(TM) suite of advertising research tools to help advertisers understand the overall effect of their multimedia communications. The new LINK360 tools will help to measure the impact of online video, blogs, print, TV, radio, outdoor and online campaigns. More

Nielsen and Cognos Ink Multi-Year Deal

Aug 28 2007

Nielsen has signed an agreement with business intelligence (BI) and performance management firm Cognos, to use its Cognos 8 Business Intelligence software to deliver integrated information services to its clients and accelerate the growth of its Nielsen Answers(TM) solution. More

Harris Revenue Flat Despite European Growth

Aug 24 2007

Harris Interactive has announced results for the fourth quarter and its full fiscal year 2007, ending 30th June. Fourth quarter revenue declined to $57.1m – down 3% from the same period a year ago – and full year revenue was $211.8m, similar to figures a year ago and well down on forecasts made then, of $230-240m. More

Senior Hires Boost Financial Flagship for GfK NOP

Aug 24 2007

UK-based GfK NOP has appointed Gordon Blunt and Andy Thwaites to extend the scope of its Financial Research Survey (FRS), adding expertise in areas including forecasting, segmentation and data matching. More

Web Analytics Standards Published

Aug 24 2007

In the US, the Web Analytics Association (WAA) has published an expanded set of metrics definitions covering visits, content, and conversion, which it says promote a better overall understanding of web analytics. More

Modelling Software Firm Acquired

Aug 24 2007

ImmediateFX (IFX), part of software and service holding company the Symphony Technology Group (STG), has announced the acquisition of The Hendry Corporation, a strategic marketing consulting and software company. More

Second Sage for Cross-Tab

Aug 24 2007

Offshore MR and analytics provider Cross-Tab Marketing Services has appointed Dr. Russ Winer to its Global Advisory Board. The firm already taps Simon Chadwick for advice on business and corporate strategy. More

MrWeb Partners with MRA

Aug 23 2007

MrWeb has announced a partnership with the US-based association MRA (Marketing Research Association). The deal aims to give MRA members access to daily updates of global news and job vacancies while promoting MRA's services and programs to readers of Daily Research News. More

EQ Group Almost Doubles Profits

Aug 23 2007

UK-based marketing services firm EQ Group Plc – which owns MR firms Buckingham Research Associates and Quaestor, as well as viewing facility Summit Studios – has posted a 95% rise in pretax profit to £598,000 for the first half of the year. More

Semphonic Appoints VP Analytics

Aug 23 2007

Web analytics consultancy Semphonic has named June Dershewitz as its new VP Analytics. In addition to generating insights, her role will include helping clients with web and customer data integration. More

Antipodean JV for YouGov

Aug 22 2007

UK-based pollster YouGov has signed a joint venture with Photon Group, owner of several MR agencies, to establish an online panel business, YouGov Australia. The partners hope to build a panel of 50,000 adults in time to cover the country's forthcoming federal election, in October. More

nTAG Secures $8.3m in Funding

Aug 22 2007

Boston-based event data management firm nTAG has raised $8.3 million in funding, which will be used to increase its research and development activity. More

EmSense Gets Inside the Head

Aug 22 2007

Emotional intelligence technology developer EmSense is using a high-tech brain-scanner to measure the brain waves, heart rates, and sweat responses of a test group playing an online military-themed game. More

Visual Sciences Settles Patent Case

Aug 22 2007

Web analytics provider Visual Sciences has resolved its patent infringement lawsuit with NetRatings and agreed to pay it $9m, of which $2m is due immediately and the remaining $7m payable in quarterly instalments of $500,000 commencing at the end of March 2008. More

Senior Hire for Common Knowledge

Aug 22 2007

Online panel management specialist Common Knowledge has hired Paul Kirch as VP Business Development for the firm's online panel and programming operations. More

Partners Launch SEM Dashboard

Aug 22 2007

Three US-based online marketing firms – SEMDirector, DoubleClick and WebTrends - have joined forces to offer a 'global dashboard' for search marketers in large firms to analyse their search strategies. More

comScore Expands qSearch Market View

Aug 21 2007

comScore has updated its qSearch analytics suite to encompass market share measurement of the five major US search engines; the top 50 most trafficked properties where search activity is observed; and vertical search locations such as eBay, Amazon and Expedia. More

iMotions Raises $2.7m for Expansion

Aug 21 2007

Danish firm iMotions, whose software measures emotional response, has raised $2.7 million towards expanding its sales in the US and supporting the organisation worldwide. More

Range Launches Strategy and Research Department

Aug 21 2007

In Texas, search marketing specialist Range Online Media has launched an in-house Strategy and Research division and promoted Dustin Engel to head the unit, in the role of Director of Consumer Strategy and Research. More

Biz360 Appoints VP of Sales

Aug 21 2007

US-based media and market intelligence agency Biz360 has hired industry veteran Dan Kidd to lead all its sales operations including management of the direct, partnership and channel sales teams. More

Launch for Online IT Market Info Source

Aug 20 2007

London-based Infiniti Research has announced the launch of TechNavio, a broad online business intelligence database for IT industry sales and strategic planning teams. More

Research Now Finds CFO

Aug 20 2007

As promised to shareholders in July, panels firm Research Now has appointed a CFO, Nathan Runnicles – he will join the Board on 19th November 2007. More

Kenyan Venture for South African Agency

Aug 20 2007

Durban, SA-based Global Edge International has opened a Kenyan office, buying into local firm Infield Research. More

Pay-As-You-Go Analytics Launch

Aug 20 2007

US-based web analytics firm Compete, Inc. has today launched a pay-as-you-go resource for search marketing data, Compete Search Analytics(TM). More

InsightExpress Grows Online Measurement Group

Aug 20 2007

Online researcher InsightExpress has announced three promotions and two appointments to its Online Media Measurement Group. Darcy Briggs, Junny Cho and Melissa Sherman become Senior Project Managers while Jamie Chang and Kelly Thomas join the firm as Project Managers. More

Harris Bags Brace of MR Firms

Aug 17 2007

Harris Interactive has acquired research firms Decima in Canada and MarketShare in Asia Pacific in deals with a combined value of more than $24 million. More

Mixed Results Reflect Internet Switch, Says WPP

Aug 17 2007

Online research is cheaper but more profitable, says WPP, and that's why its research division's revenues are stagnant while its margins are buoyant. The Group's information, insight and consultancy firms saw organic growth of only 1.3% in Q2, but gross margin improved 5.9%. More

Demographix to Test Drive Panel Management System

Aug 17 2007

London-based online survey firm Demographix is to pilot a hosted panel management system, which it says will help users overcome the problems they encounter when using ordinary email management software to circulate survey invites. More

Growth for Nielsen, Rapid Growth for Ipsos

Aug 16 2007

Ipsos and Nielsen have reported results for the first half of the year. Ipsos increased revenue by 8.7% over the year earlier period to €443.1m, while Nielsen's grew from $2,019m to $2,241m. More

GMI Leaves Mercer Island, Consolidates Operations

Aug 16 2007

Software and panels firm GMI (Global Market Insite) has moved its headquarters to larger premises and brought its three Seattle operations under one roof. More

MRS Joins B2B Best Practice Alliance

Aug 16 2007

In the UK, the Market Research Society (MRS) has joined with six other associations to create the B2B Best Practice Alliance and raise the profile and standard of B2B marketing communications. More

Greenfield Survey Division Reports 15% Q2 Growth

Aug 15 2007

Greenfield Online has announced good second quarter results for its survey solutions and comparison shopping businesses, with the latter particularly strong. Both divisions saw double-digit growth in revenue, as did overall operating income and adjusted EBITDA. More

Canadian Healthcare MR Firm Launched

Aug 15 2007

Former Synovate and Greenfield Online man Dave Plunkett is heading up a new specialist research provider, Precision Healthcare Marketing Intelligence (Precision-HMI), based in Toronto. More

Hitwise Releases First Widget

Aug 15 2007

Online competitive intelligence provider Hitwise has launched 'Hitwise Widget', which will supply online usage trends from its 'Hitwise To Go' RSS-based feed. The feed provides stats on online behaviour for the US, UK and Asia Pacific markets. More

Modest Gains for GfK

Aug 14 2007

GfK has reported first half results which are 'moderate compared with the highly successful prior year'. Business in two divisions, Custom Research and HealthCare, fell short of expectations, although others forged ahead giving respectable overall organic growth of 4.9%. More

Lightspeed Begins Global Mobile Survey Roll-Out

Aug 14 2007

Lightspeed Research has begun the roll-out of a global service offering consumer surveys via mobile devices, with initial launches in Great Britain and Australia. The firm says it plans to expand into the US and other countries in Europe and Asia Pacific over the next few months. More

IRI Gets In Step with Wal-Mart

Aug 14 2007

Retail analysis specialist Information Resources, Inc. (IRI) has announced an extension to its relationship with Wal-Mart Stores, Inc., creating a range of consumer panel services based on the consumer giant's customer segments. More

Checkout Survey System for Co-op

Aug 14 2007

UK convenience store chain Co-op Group is to conduct customer satisfaction surveys at the point of sale using its EPOS system. More

SPSS Links with MarketBridge

Aug 14 2007

Sales and Marketing consultancy MarketBridge has joined forces with research software and predictive analytics giant SPSS, to develop solutions including marketing mix optimization and improvement of b2b pipeline performance. It also aims to help clients make better use of 'passive' MR techniques. More

Change at the Top for RI

Aug 13 2007

Mark Cranmer, who replaced Roger Banks as Global CEO of Research International only last year, will himself be leaving the post by the end of 2007. Bob Meyers, currently completing his term as CEO of Millward Brown, will replace him. More

Nielsen Launches Healthcare Firm, Completes Telephia Buy

Aug 10 2007

The Nielsen Company has launched NielsenHealth, offering clients 'consumer centric' analytical tools to more effectively understand and address the attitudes, behaviors and needs of patients and physicians. Matthew Dumas becomes its MD. More

Angus Reid Launches... Health Division

Aug 10 2007

In the same week as Nielsen, Canadian agency Angus Reid Strategies has also announced the formation of a new health practice. The new wing will be led by Senior VP Yola Zdanowicz who, like many of the firm's senior team, joins from Ipsos. More

Pulse Forms Qual Division, Partners with Itracks

Aug 10 2007

MR outsourcing specialist and panel provider Pulse Group is launching a new qualitative division, including state-of-the-art viewing facilities for focus groups. Qual veteran Chan Choy Ping, previously of NFO and Synovate, will lead the division. More

Evalueserve Appointment

Aug 10 2007

Research and analytics firm Evalueserve has hired Mangesh Kolhatkar as a Client Executive based in Silicon Valley, California. More

YouGovAlpha Replaces Earlier Joint Venture

Aug 9 2007

Continuing a busy week, YouGov has agreed amicably to dissolve its YouGov Execution (YGX) joint venture with Execution Ltd after 18 months, in order to launch a fully owned firm developing the same idea, YouGovAlpha. More

MR Tech Services Firm FocusVision Acquired

Aug 9 2007

Private equity firm SV Investment Partners has acquired FocusVision Worldwide, Inc., which provides video transmission and digital recording technologies for the qualitative MR industry. SV's partners include former NOP boss William 'Jay' Wilson. Terms of the transaction were not disclosed. More

GB Sports Panel 'First of Many' for Lightspeed

Aug 9 2007

Lightspeed Research has announced the launch of a new GB Sports Panel. The panel pre-identifies consumers on the basis of sports watched and participated in. More

ARF to Develop Online Research Standards

Aug 8 2007

In the US, the Advertising Research Federation (ARF) has announced the formation of The Online Research Quality Council, a body tasked with developing a set of standards for buyers of online research and led by a steering committee of senior figures from the industry. More

Pharma Firms Add Research Staff

Aug 8 2007

The world's pharmaceutical companies have been hiring market researchers at a rapid rate in the last year, according to a report from sector specialist Cutting Edge Information. Overall MR headcount is reportedly up an average of 21%. More

Two More Buys and £27m Share Placing for YouGov

Aug 7 2007

YouGov has announced a major expansion of its international presence, completing its buy of US-based Polimetrix and also acquiring Nordic agency Zapera, while raising around £27m by means of an institutional share placing. More

Normative Database for Pharma Launches

Aug 7 2007

Synovate Healthcare has launched a normative database covering 279 pharmaceutical brands that entered the UK market between 1987 and 2006. The tool covers key metrics such as sales force coverage and visits, spontaneous brand awareness and prescribing. More

Top Tech Job for Burke's Webster

Aug 7 2007

Burke has promoted Mike Webster to Vice President of Technology Solutions, the department responsible for all its inward facing and client facing research technology. More

Ciao Promotes Thornton to Euro Sales Head

Aug 7 2007

Ciao Surveys has promoted Richard Thornton, currently VP Client Development Europe, to manage the whole of its European sales operation as Head of Client Development. More

Wrestlers Recover from Half-Nielsen

Aug 6 2007

Nielsen Media Research has blamed technical problems for underreporting of ratings for the USA Network for five days last week, including WWE wrestling program 'Raw'; and says the system is now functioning normally again. More

Ad Agency Buys Argus

Aug 6 2007

Argus Interactive Agency, a Santa Ana, US-based web development and search engine marketing firm whose services include web analytics consulting, is to be acquired by DGWB Advertising and Communications. More

comScore Reports 23% Revenue Growth

Aug 3 2007

Online measurement firm comScore has announced results for the quarter ended June 30, with revenue up 23% on the year to $20.8m. It also reports a growth in the proportion of its income from subscriptions, and strong investment for the future. More

Vovici Buy to Boost Government Client Base

Aug 3 2007

Survey software and EFM specialist Vovici has acquired assets from survey software provider, Raosoft Inc., and will assume support for its EZSurvey and EZReport clients. More

Harte-Hanks Leader to Retire

Aug 3 2007

Texas-based direct marketing giant Harte-Hanks, which targets promotions based on information gathered at the point of sale, has promoted Dean Blythe to President, replacing CEO Richard Hochhauser who is retiring after 32 years with the company. More

Segmentation Launch Links Nielsen Services

Aug 3 2007

Nielsen this week announced a new service offering clients insight into the media habits of specific demographic segments. The service combines elements of Nielsen's NPOWER TV ratings analysis tool and the PRIZM NE lifestyle segmentation product offered by its subsidiary Claritas. More

InsightExpress Adds Four

Aug 3 2007

In the US, InsightExpress has expanded its Online Media Measurement Group with the appointments of Nancy Dillon and Janett Haas as Senior Account Executives, and Alicia Allijan and Leslie Newburn as Account Executives. More

infoUSA Reports Revenue Growth

Aug 2 2007

Business and consumer database firm infoUSA, which owns Opinion Research Corporation, has reported second quarter results. Record revenue of $160.1m included $50.1m from ORC; excluding the recently purchased research firm, revenue rose 9.7% on the year. More

Greenfield-Ciao Opens for Business in China

Aug 1 2007

Greenfield Online, through its subsidiary Ciao, has expanded its presence in the Asia Pacific region by adding Greenfield-Ciao in Shanghai to existing offices in Sydney, Australia and Gurgaon, India. More

New WPP Firm to Help Keep Lid on Cookies

Aug 1 2007

Newly formed WPP company Safecount has launched two free services in the US – the first to ensure cookie transparency for consumers and the second, called Veranda, to manage live survey participation. More

Healthcare Researcher Launches Diary Team

Aug 1 2007

UK-based Synovate subsidiary Fieldwork International Healthcare has launched a specialist Diary Team to focus on managing complex diary projects across all methodologies. More

3D Presentation Firm Launched

Aug 1 2007

Multi media specialist Cheerful Scout has partnered with systems developer Apperly & Associates (A&A) to form Business Data Interactive (BDI); a new venture that will use technology to analyse and present business data in an animated graphical format. More

NetRatings and MRI to Report Integrated Media Use

Jul 31 2007

In the US, Nielsen//NetRatings and Mediamark Research (MRI) have joined forces to launch a single-source database of print and online media usage called Net//MRI. More

WebTrends Upgrades to Measure Online Engagement

Jul 31 2007

Web analytics firm WebTrends has upgraded its Marketing Lab2 product, with additional options aimed at helping clients optimise site performance, build customer engagement and drive more effective and targeted marketing. More

Former IMS Health VP Joins ValueCentric Board

Jul 31 2007

Pharma data management and performance analytics provider ValueCentric has hired Bill Henderson as Global VP for its International SOS Pharmaceutical Services Division, and appointed him to its board of directors. More

Polk to Buy Auto Price Data Firm

Jul 30 2007

Automotive research specialist R.L. Polk has agreed to acquire a majority interest in ROADTODATA, a supplier of real-time automotive price and specifications data with operations in Europe, South America and Australia. More

Specialist Sample Division for Ipsos Interactive

Jul 30 2007

Ipsos Interactive Services (IIS) has launched a global division that will focus on research using client supplied or specialist sample data. More

Nielsen Reports Errors in Print Ad Spend Data

Jul 30 2007

In South Africa, Nielsen Media Research has uncovered anomalies in its print adspend data going back to January, which have resulted in advertising spend being overstated for both newspapers and magazines. More

comScore Launches Tool to Refine Web Metrics

Jul 30 2007

comScore has developed a new tool which segments Internet users by their overall time online and allows marketers to track, analyse and report Internet activity by their most important consumer groups. More

MarketTools Names New COO

Jul 30 2007

In the US, online researcher MarketTools has appointed Scott Arnold as its new Chief Operating Officer (COO) to head the company's corporate strategy on company-wide initiatives such as strategic ventures and business development. More

Franchise Intelligence Specialist Launched

Jul 27 2007

Dallas-based Spectrum Solutions has announced the launch of a new company, ZeeProbe, providing market intelligence for franchise, food and retail establishments. More

Funds for Analyst of User-Generated Content

Jul 27 2007

Israeli web search and research startup Omgili Ltd has obtained seed funding from Pitango Venture Capital, enabling it to pursue plans to commercialize its technology for the analysis of user-generated content. More

Publisher CMP Buys Technology Analyst

Jul 27 2007

Media and marketing owner CMP Technology has acquired Semiconductor Insights, a provider of technical and market analysis, and intellectual property (IP) information, to the global semiconductor industry. More

Brazilian Launch for Research Now

Jul 27 2007

Research Now has launched a proprietary online Brazilian panel, Opiniões de Valor, its first in South America. More

China Office and Tracker Launch for NPD

Jul 26 2007

Retail information provider The NPD Group has opened a Beijing office and launched a service tracking sales of prestige beauty products in China, covering the fragrance, make-up, and skincare businesses. More

Greenfield to Defend Share Price Inflation Lawsuit

Jul 26 2007

Internet survey firm Greenfield Online says it will vigorously defend itself against accusations made this week by a shareholder. The charge says the agency made 'false and misleading statements' about its business, operations and future prospects, leading to artificially inflated share prices in 2005. More

GMI Appoints Vice President of IT

Jul 26 2007

Seattle-based MR software and panels firm GMI (Global Market Insite) has named Joseph Baldini as its new Vice President of IT. More

Pulse Hires in Asia as NYC Office Opens

Jul 25 2007

Asian-based outsourcing and online panel firm the Pulse Group has officially opened the doors to its New York City office with industry veteran John Saez at the helm, while in Kuala Lumpur the firm has made an additional seven senior hires. More

Vovici Launches Integrated MR Tool

Jul 24 2007

Enterprise Feedback Management (EFM) provider Vovici has added a new market research tool to its EFM Community product, exploiting its experience working with Nielsen on its Homescan panel. More

TNS and ArgYou Link to Promote Search Matching Tool

Jul 24 2007

Swiss digital MR firm ArgYou AG has partnered with German-based TNS Infratest to promote its ArgYou tool, which allows clients to align the content of their web sites with the search terms most frequently used by potential clients. More

Livra Launches Eight New Latin American Panels

Jul 24 2007

Online MR supplier Livra Panels has added eight new Latin American panels to its existing six, and says it can now reach more than a million active Spanish and Portuguese-speakers. More

UK MR Industry 'Flat'

Jul 23 2007

The UK research industry's turnover grew just 2.4% during 2006, roughly the rate of inflation, to £1.353 billion. Figures come from the Annual MRS Survey, which continues the series formerly conducted by the BMRA. More

Experian Buys European Analytics Group

Jul 23 2007

Information giant Experian has acquired business-to-business analytics firm The pH Group for an undisclosed sum. More

Cathy Marlow Accused Pleads Not Guilty to Murder

Jul 23 2007

American Matthew Fagan, accused of killing Research Now Finance Manager Cathy Marlow, pleaded not guilty to the murder at the Old Bailey in London on Friday. His trial will now commence in the last week of February next year. More

IRI to Track Convenience Store Sector

Jul 23 2007

In the US, Information Resources, Inc. (IRI) has launched its 'AllScan Convenience Store Tracking' service, to provide scanner-based point-of-sale data across the convenience store market. More

eDigitalResearch Launches Word-of-Mouth Service

Jul 23 2007

UK-based agency eDigitalResearch has launched eProductRating, a service allowing consumers to record their personal feedback about products and services allowing manufacturers to build online brands through word-of-mouth recommendation. More

Nielsen Unveils New 'Solo' Video Meters

Jul 20 2007

Later this month, Nielsen will be testing a new metering device which will plug in to iPods, MP3 players and other personal video devices (PVDs) to enable measurement of video-based programming wherever it is being watched. More

Star Analytics Lands $3.5m Funding

Jul 20 2007

In the US, enterprise software solution firm Star Analytics has raised $3.5 million in venture capital, which the firm says it will use to scale operations in the light of growing client demand. More

Partnership to Study Video Ad Effectiveness

Jul 20 2007

Web video advertising firm Tremor Media has joined forces with ad research specialist Dynamic Logic to bring video advertising research capabilities to the former's network of more than 800 sites. More

Arbitron Q2 Results Slide after Increased PPM Spend

Jul 19 2007

Second quarter profit at media research and ratings firm Arbitron has dropped by 49%, amid increased spend on its Portable People Meter system (PPM). More

Nielsen Appoints from Within for Marketing Role

Jul 19 2007

Nielsen has appointed Tom Duffy as VP Industry Services responsible for all internal and external marketing to support the firm's partnership organisations, while providing thought leadership and positioning on industry strategic issues. More

GMI Hires New MD of UK Sales

Jul 18 2007

MR software and panels firm GMI (Global Market Insite) has appointed Matt Shepherd as Managing Director of UK Sales based at its EMEA headquarters in London. More

Draftfcb Expands Customer Intelligence Team

Jul 18 2007

In Chicago, marcoms agency and Interpublic subsidiary Draftfcb has expanded its customer intelligence team with two senior appointments. Wendy Foran joins as VP Statistician and Marcos Pierson as VP Director of Customer Intelligence. More

TMN Group Nearly Doubles Profit, Appoints New CFO / COO

Jul 17 2007

In London, online direct marketing organisation TMN Group plc has announced record revenue and profit levels. Its online panel specialist subsidiary The iD Factor experienced 90% growth. More

Renaissance Men Target Consumer Research

Jul 17 2007

A Netherlands-based firm whose developers hit the headlines recently for a scientific analysis of the Mona Lisa's smile, is hoping to add to the toolbox of consumer researchers. Visual Recognition's software 'recognises' facial expressions to gauge the real feelings behind respondent comments. More

Nielsen Appoints SVP International Communications

Jul 17 2007

Nielsen has promoted Lisa Lee to the role of Senior Vice President, International Communications, where she will take responsibility for all corporate and marketing communications outside North America. More

Cable & Co 'To Buy Several MR Firms'

Jul 16 2007

US-owned shell company Cable & Co. Worldwide, Inc. has announced the forthcoming acquisition of 'several marketing and opinion research companies' under the new name of Marketing & Research Corp. At present, its only operating company focuses on development of OTC dental care products. More

SSI Co-founder Tom Danbury Dies

Jul 16 2007

US provider Survey Sampling International (SSI) is mourning co-founder Tom Danbury, who died last week while visiting family in Kansas City, Missouri. More

Confirmit Posts 34% Growth as Merger Completes

Jul 13 2007

MR software companies Confirmit and Pulse Train have completed their previously announced merger and announced increased revenue of 34% and pre tax profit of 65% for the second quarter 2007. More

Online Ad Data Leaves Marketers 'Struggling'

Jul 13 2007

Marketers are committing increasing amounts to digital marketing, including e-mail, web sites, online registrations and search, but face a 'continuing struggle with data quality' which is a 'major roadblock to success' according to a report published this week by Harte-Hanks. More

Nielsen Launches 'Out Of Stock' Tool

Jul 13 2007

Nielsen owned analytical software firm Decisions Made Easy (DME) has released a software tool that enables consumer goods manufacturers to pull data directly from retailers to help them manage in-store product availability. More

IAB to Standardise Web Video Metrics

Jul 12 2007

In the US, the Internet Advertising Bureau (IAB) is to develop a standard metric for measuring web video, and says guidelines should be available in a year or less. More

Vizu Adds Maps to Poll Results

Jul 12 2007

US-based Vizu Corporation – which provides free web polls and DIY market research – has added vote maps to its poll results to enable users to pinpoint where votes are being cast. More

Arbitron and Entravision Sign Radio Ratings Deal

Jul 11 2007

Spanish-language media company Entravision Communications Corporation (EVC) has signed a multi-year agreement to conduct electronic ratings measurement using Arbitron's Portable People Meter (PPM). More

MarketTools Launches Shopper Insight Solution

Jul 11 2007

In the US, MR firm MarketTools has launched 'Shopper Impact', which combines virtual shopping technology, advanced research methods and dashboard reporting to provide manufacturers with insights into retail consumer behaviour. More

Healthcare Research Firm Completes Restructure

Jul 11 2007

Healthcare specialist Roger Green and Associates, Inc. (RG+A) has appointed Andrew R. Ginsberg as Executive Vice President, responsible for both the firm's Qualitative Practice and its Research / Analytics Group. More

Abt Associates Buys SRBI

Jul 10 2007

In the US, public sector-focused research provider Abt Associates has acquired SRBI (Schulman, Ronca & Bucuvalas, Inc.), for an undisclosed sum. SRBI will operate as a wholly owned subsidiary of Abt, led by current President and CEO Mark A. Schulman, Ph.D. More

Online Audience Measure Changes

Jul 10 2007

NetRatings has announced the addition of 'Total Minutes' and 'Total Sessions' metrics to its syndicated audience measurement service NetView, in line with changing attitudes to what constitutes a successful web site. More

Nunwood Revenues Rocket

Jul 10 2007

UK-based consultancy Nunwood has reported more explosive growth, with first half revenues at £4.6m, up 58% versus the same period last year. More

Thomas Joins RP Cushing to Expand Division

Jul 10 2007

Damon Thomas has joined UK MR specialist RPCushing Recruitment as Head of its Analysis and Information division. The firm says it aims to double the division's size to eight consultants by the end of the financial year. More

Travel and Leisure Panels Launched

Jul 10 2007

Research Now has announced two new specialist UK panels, covering business and leisure travel habits; and sports and leisure, respectively. More

TNS Points to Recovery for US Custom

Jul 9 2007

TNS has issued a trading update, ahead of reporting interim results on 3 September. The group says its previously troubled US custom business has returned to growth and expects underlying organic revenue growth of over 5% for the first six months of 2007. More

Online Researcher Boosts Development Team

Jul 9 2007

UK-based online performance researcher eDigitalResearch has announced two hires for its technical development team. Duncan Grist joins as Senior Product Developer and Robert Piasek as Systems Administrator. More

Launches Promise BI Verification and Mobility

Jul 9 2007

Business intelligence (BI) software firm MicroStrategy® has announced launches for two products, one delivering BI information directly to BlackBerry smartphones and the other testing the accuracy of BI applications by validating data and report integrity. More

New Orleans Gets Its Ratings Back

Jul 6 2007

Nielsen Media Research has released the first electronic TV ratings for New Orleans since Hurricane Katrina struck in 2005, but ad agencies and advertisers will have to wait another two weeks before they can see them. More

Research Now Reports Losses but Record Sales

Jul 6 2007

Online fieldwork and panel specialist Research Now has reported a pre-tax loss of £235,000 in the first half of its financial year, but also a strong start to the second half with record sales in May and June. More

Yahoo! Launches Behaviour-Based Targeting Tool

Jul 5 2007

Yahoo! has announced an ad targeting platform called SmartAds, which uses demographic and online behaviour information to customise messages and disseminate different versions of ads for different target audiences. More

TNS Buys New Zealand Consultancy

Jul 3 2007

TNS has acquired Auckland-based Conversa Global, creating what it says is New Zealand's largest research consultancy. The global group's NZ business will be merged with Conversa Global to form a new company, TNS Conversa. More

Research Now Shares Nosedive After Warning

Jul 3 2007

Research Now has seen its share price plummet by around half in the space of two days, after a profits warning with the identification of further unrecorded costs of £0.6m in the first half of the year. More

Research Now Adds Online Groups

Jul 2 2007

Panels provider Research Now has launched a multi-country online qual focus group facility, offering clients online groups in a chat-room-style environment similar to that seen in online communication tools such as MSN Messenger and Skype. More

New Package Links Marketers to Mothers

Jul 2 2007

In the USA, MarketTools, Inc. has announced the availability of a research solution for marketers targeting mothers, the 'Moms Insight Network'. The system combines input from the online conversations of millions of 'moms', an online community and a quarterly survey of 500 respondents. More

Ex-RONIN Pair to Launch Ugam's UK CATI Centre

Jun 29 2007

Mumbai-based Ugam Solutions has hired former RONIN General Managers, Simon Glanville and Rafal Gajdamowicz, as Managing Director and Executive VP of its new multi-lingual data collection centre in London. More

Harris Interactive Opens Strategy Lab in UK

Jun 29 2007

Harris Interactive has launched its Advanced Strategy Lab (ASL) in Europe to provide simultaneous anonymous input from participants at any location. More

Consortium to Assess Video Ad Impact

Jun 29 2007

Rich media and digital video technology provider, EyeWonder is to lead a research consortium to analyse consumer perception of video-based advertising; research for the project will be managed by online MR firm InsightExpress. More

Nielsen Boosts Mobile Capability with Telephia Buy

Jun 28 2007

Nielsen is acquiring San Francisco-based syndicated telecom MR firm Telephia, in a move designed to accelerate measurement of consumer behaviour across the $350 billion mobile phone sector. Terms of the transaction were not disclosed. More

Paul Edwards Returns to Research International

Jun 28 2007

Publicis Chief Strategy Officer Paul Edwards is to return to Research International (RI), where he began his agency career. He takes the role of UK Chairman and will report to RI Chief Executive Mark Cranmer. More

comScore Launches New Service while Shares Soar

Jun 28 2007

comScore saw its share price climb from $16.50 to $23.47 yesterday, its first day of trading on the Nasdaq. The firm has also entered into a joint marketing initiative with San Diego-based search marketing analytics company SEMDirector, to launch a search analytics suite. More

Partnership for Web Analytics Providers

Jun 28 2007

US firms SEMphonic and Web Analytics Demystified have formed an alliance to offer an 'end-to-end' analytics service. More

Reuters to Acquire Mutual Fund Research Firm

Jun 28 2007

Reuters has announced plans to buy London-based Feri Fund Market Information (FERI FMI) and its German fund database unit FI Datenservice (FID) from Feri Rating and Research. The terms of the transaction have not been disclosed. More

Tesco's US Roll Out Follows Two Years of Research

Jun 26 2007

Following a two-year research programme which has seen Tesco's US CEO Tim Mason and his team invest thousands of hours investigating the needs of the American consumer, the supermarket giant will be launching its Fresh & Easy stores in the US by the autumn. More

Clear Channel Signs for PPM At Last

Jun 26 2007

Following open criticism of the cost and viability of Arbitron's Portable People Meter (PPM) technology, Clear Channel Radio has finally signed a multi-year deal to use the PPM ratings to track its listener habits. More

Zouzou to Lead Nielsen's European In-Store March

Jun 26 2007

Denmark-based Anis Panduro Zouzou has been appointed Nielsen's European In-Store Manager, charged with leading the roll-out of its In-Store initiative across Europe. More

Harris Joins British Polling Council

Jun 26 2007

Harris Interactive, a major player in the US body establishing uniform standards of disclosure for the conducting of opinion polls, has taken up membership of its UK equivalent, the British Polling Council (BPC). More

R/GA Hires to Spark Analytics and Segmentation Growth

Jun 26 2007

Anglo-American-based provider R/GA has appointed Luane Kohnke as MD of Data Intelligence, with a remit to grow its advanced analytics and web-measurement practices and add customer segmentation and targeting. She will head a team of analysts in New York and build one in London. More

Retail Consultancy emnos Buys Diametric

Jun 25 2007

Insight-led retail marketing consultancy emnos has agreed to acquire UK firm Diametric. Former dunnhumby UK MD Steve Gray will chair the combined company. Terms of the deal were not disclosed. More

TNS Wins Danish Radio Contract with PPM

Jun 25 2007

TNS has announced that the Arbitron Portable People Meter system (PPM), for which it is the licensee, has been adopted as the electronic audience measurement currency system by the radio industry in Denmark. More

Japanese Office for comScore

Jun 25 2007

Online measurement specialist comScore has opened its first customer service office in the Asia Pacific region - comScore Japan KK - and has appointed industry veteran Mr. Maru Sato as its MD. More

Nielsen / NetRatings Merger Concluded

Jun 25 2007

The Nielsen Company has completed its merger with NetRatings, Inc. NetRatings becomes a privately held company, wholly owned by Nielsen and its subsidiaries, and with its shares delisted on Friday from the Nasdaq Global Market. More

Harris Launches Global Data Platform

Jun 22 2007

Harris Interactive has introduced GlobalSynch(SM), an integrated, web-based platform giving fast and easy real-time access to research data collected anywhere via any method. More

New President for MRA

Jun 22 2007

In the US, MRA (the Marketing Research Association) has installed Colleen Moore-Mezler as President for the 2007-2008 term. More

CEO for Survey Software Division

Jun 22 2007

KMR has announced the hiring of Paolo Miscia as UK-based CEO of its software division, KMR Software. Miscia worked in business development roles at Nokia and as a media researcher with IBOPE Media in Latin America and AGB Services. More

Decision Resources Hires Growth Strategist

Jun 21 2007

US pharma research firm Decision Resources has followed up its recent cash injection with the appointment of former Thomson Healthcare Executive VP Shahir Kassam-Adams as Chief Strategy Officer, charged with managing its acquisition plans. More

Nielsen Fills Blind Spot with Fridge Magnet Scanner

Jun 21 2007

Nielsen has introduced Homescan® Total ShopperView, billed as 'the industry's largest panel created to capture feedback on non-bar-coded items'. The service covers 15 categories of perishables such as bakery items, meat, vegetables and coffee. More

Launch of Analytics Firm A1

Jun 21 2007

US marketing solutions firm Analytic Innovations has launched a new division, A1 Research, to provide clients with advanced analytic solutions to solve large-scale business problems. More

People Portal to Poll Airline Passengers

Jun 20 2007

A new UK-based research venture, People Portal, will collect data from airline travelers waiting in departure lounges prior to take-off. The company is part of marketing services and promotions agency The Rectangle Group. More

Ugam to Open London CATI Centre

Jun 20 2007

Mumbai-based research and data analytics firm Ugam Solutions is planning to open a London operations centre in mid-August, from which it will offer multi-lingual project management and data collection services. More

Merlinco's Motown Maestro Takes MOJO

Jun 20 2007

Keith Hughes, Development Director of UK survey software firm Merlinco, has accepted a prestigious MOJO music award on behalf of Universal Music for its Complete Motown Singles Volume 6 1966, which Hughes co-produced. More

SEM Firm Hires Chief Scientist

Jun 20 2007

US search engine marketing (SEM) firm Adverplex has appointed Dr Philip Klein as Chief Scientist, tasked with directing its research programme. More

Brochu to Fill Monster's Shoes at GMI

Jun 19 2007

Seattle-based MR software and panels firm GMI (Global Market Insite) has appointed technology veteran Michael Brochu as its new Chief Executive Officer. More

Arbritron Inks Crawford PPM Deal in Chicago

Jun 19 2007

Crawford Broadcasting has entered into a multi-year deal to use Arbitron's Portable People Meter (PPM) audience measurement system, once it is in place in Chicago next January. More

WebTrends To Establish Nordic Web Analytics Centre

Jun 18 2007

Online analytics firm WebTrends is buying Stockholm-based web analytics services firm Webcontrol in a move which the firm says will help it establish a Nordic hub and centre of excellence. Terms of the deal were not disclosed. More

Ciao Adds Survey Tools

Jun 15 2007

Ciao Surveys has announced the launch of two rapid response products within its Express-It! Suite – the Express Incidence Checker and the Express Poll. More

Site Assessment Service to Help Retailers Find Their Forte

Jun 15 2007

UK-based retail analysis specialist Cartogen has launched a service promising to make preliminary analysis of potential new sites 'effective and affordable' for smaller businesses such as shops, bars, cafes, restaurants, health clubs and salons. More

Ad Men Seek Acquisitions for 'Customer Centric' Company

Jun 14 2007

Advertising industry pioneers George Wiedemann and Kenneth Lomasney have established Wiedemann & Lomasney (W&L), a holding company aimed at creating a 'customer centric marketing services firm'. The partners plan to announce a first buy before the end of the month. More

Former Ipsos Panel Manager Joins Lightspeed

Jun 14 2007

WPP's online panel provider Lightspeed Research has appointed Olaf Siemen as Account Director for Germany, working from the Hamburg office. More

Partners Link Email Marketing and Web Analytics

Jun 14 2007

InfoUSA-owned e-mail service provider Yesmail has partnered with business software firm Omniture to help its customers integrate their e-mail marketing with web analytics. More

Commercial Ratings Commission Meets to Agree Standards

Jun 14 2007

The newly formed Commercial Ratings Commission (CRC), brought together by the Cabletelevision Advertising Bureau (CAB) last month, held its inaugural meeting on Monday, to agree how it will develop ratings processes and standards for the US TV industry. More

Terapeak Launches Latest eBay Stats Tool

Jun 14 2007

eBay-endorsed research and data mining firm, Terapeak, has launched a free package providing auction sellers with reports on keywords and products. More

comScore Launches Web Widget Tracker

Jun 13 2007

Online audience measurement agency comScore, has launched its comScore Widget Metrix to track the usage of widgets across the web and drive advertising on social media. More

Two New MDs for Synovate France

Jun 13 2007

MR firm Synovate has appointed Thierry Pailleux and Georges Guelfand as co-Managing Directors of Synovate France. The firm aims to become as 'powerful in the French research sector as its sister [company] Carat is in French media.' More

New Dutch Leader for Research Now

Jun 13 2007

Online panels and fieldwork firm Research Now has appointed Falk Rehkopf, previously of SPSS and Forrester, as Head of Client Development in The Netherlands. More

New Resolution for Anderson

Jun 13 2007

US search marketing specialist Resolution Media has hired Eric Anderson as VP Project Management & Analytics. More

Creston Posts 60% Revenue Rise

Jun 12 2007

UK marketing services group Creston has announced a 60% growth in revenue to £69.7 million, in its preliminary financial results for the year ended 31 March. More

EU Enquiry Prompts Google Move on Data Retention

Jun 12 2007

Google has cut the length of time it keeps users' personal search data from '18-24 months' to a maximum of 18 months, following questioning by European Union data protection officials. The firm says the limit balances privacy with considerations of 'security, innovation and compliance'. More

comScore IPO Moves Ahead

Jun 12 2007

Having announced its plans to go public earlier in the year, online audience measurement firm comScore has now confirmed its initial public offering of 5 million shares valued at an estimated price of between $14 and $16 per share. More

BrainJuicer Invents Creativity Measure,60681

Jun 11 2007

London-based online research firm BrainJuicer has launched a test that measures creativity, and used it to compile a panel of 'brainstormers' who generate new product ideas. More

Bureau Option for Text Mining Tool

Jun 11 2007

Text analysis specialist Clarabridge has introduced a Content Mining Service (CMS), making the functionality of its existing CMP software available as a service purchased online. The firm claims it is the first 'software-as-a-service' (SaaS) offering of its kind. More

comScore Appoints Chasin to Guide MRC Accreditation

Jun 8 2007

Josh Chasin, an executive with more than 25 years of media and market research experience, is the new Chief Research Officer at Internet ratings firm comScore. More

Ipsos MORI Names New Operations Director

Jun 8 2007

Former Opinion Leader Research Director Sarah Michell has joined Ipsos MORI in a new role as Operations Director, based primarily in the firm's Harrow office. More

Nielsen Improves Reporting Capability

Jun 8 2007

Nielsen has launched a marketplace intelligence reporting service called Enterprise Reporting, available through the Nielsen Answers web-based portal. More

BrandIntel Launches TV Engagement Tool

Jun 8 2007

Canadian online intelligence firm BrandIntel has launched the Advance Television Landscape report, analysing online consumer discussion of network TV programming. More

Web Analytics 'Misunderstood'

Jun 7 2007

A study sponsored by the Web Analytics Association (WAA) suggests that in most organisations (82% of those polled) the subject is poorly understood, and those who interact with web data do not understand what the data actually means. More

Nielsen to Track Mobile Media Use from July

Jun 6 2007

Nielsen will launch the first product under its new Nielsen Wireless brand, Mobile Vector, in the US next month. The launch marks a major move by the measurement giant into coverage of mobile media consumption. More

New Kid Forefront Sells to Decipher

Jun 6 2007

Online survey technologist Decipher has acquired Hollywood-based MR software and tech provider Forefront Consulting Group, within a year of the latter's launch. Terms of the deal between the two privately held companies were not announced. More

TNS Unveils Marketing Investment Measurement Tool

Jun 6 2007

TNS has launched a new survey tool, Revenue Growth Manager (RGM), to help clients evaluate which marketing investments are likely to reap brand revenue growth. More

Nielsen Names Barns to Succeed Tomei

Jun 5 2007

Following the recent departure of Robert Tomei, Mitch Barns has been named Global President of Nielsen's consumer segmentation tools, Homescan, Spectra and Loyalty. The move continues the firm's reorganisation of its Consumer Product Leadership team. More

Nine New Hires for Gongos

Jun 5 2007

US MR provider Gongos Research has announced further rapid growth with nine new appointments since the beginning of the year. More

Facebook Offers Poll Access to its 25 Million Users

Jun 5 2007

Social networking web site Facebook has launched a new polling feature called Facebook Polls, enabling marketers to pose quick questions to its vast user base. More

eDigital Launches Site Usability Forum

Jun 5 2007

UK-based eDigitalResearch has launched eDigitalCommunities, a service offering help to businesses setting up interactive forums to collect feedback from their web site visitors. More

UK Debut for Synovate Media Model

Jun 4 2007

Synovate UK has launched a media research offering based on the consumer motivation model developed by the global group's Censydiam practice. The company plans to roll out the offer across Europe and Asia. More

CASRO Tightens Internet Survey Rules

Jun 4 2007

The membership of US professional body CASRO has overwhelmingly approved a revision to the Internet Research section of the organization's Code of Standards and Ethics for Survey Research. More

Acquisition Unites Japanese Healthcare Researchers

Jun 1 2007

Japanese MR firm INTAGE has bought healthcare research specialist TM Marketing for an undisclosed sum. TM will absorb INTAGE's own medical research department and continue trading under its existing name. More

Synovate Rebrands Division as New Tools Launch

Jun 1 2007

Synovate has introduced a suite of market potential models and simulators known as MVP – Market Value Potential; and has renamed its specialist Product Design & Development division 'MarketQuest'. More

Rate Your Research Suppliers – MRA Launches Review Service

Jun 1 2007

US professional body MRA (Marketing Research Association) has launched an online rating system, the Exchange Evaluation Program (EEP), allowing researchers and client companies to rate their experiences with suppliers, products and services. More

comScore Hires Communications Veteran

Jun 1 2007

Marvin Pollack has joined Internet information provider comScore as VP Corporate Communications, bringing more than three decades of marketing communications experience to the firm. More

NMR Leads Nielsen Revenue Rise

May 31 2007

The Nielsen Company has reported revenues for the first quarter of 2007 up 5% over the same period last year, helped by a strong performance (up 7%) from its Media Research division. More

TNS Launches Fieldwork Service for MR Firms

May 31 2007

TNS has launched Complete, a bureau based service offering an outsourced fieldwork solution for other market research agencies. More

Toluna Ready with Chinese Panel

May 31 2007

Euroean-based online panel provider Toluna has announced the launch of its 15,000 strong Chinese panel community. More

New Board Hire for CMOR

May 31 2007

In the US, the Council for Marketing and Opinion Research (CMOR) has appointed Donna Neal, an insight specialist at the Miller Brewing Company, as the new Co-Chair of its Board of Directors. More

Kline's New Model Gets Under the Skin

May 30 2007

NJ-based management consulting and market research firm Kline & Company has announced a new interactive database and an analytical model, designed to give clients more in-depth understanding of the personal care industry. More

Media Veteran Joins Project Apollo Team,USA

May 30 2007

Joel Zaremby has joined Arbitron as Senior Account Manager on Project Apollo, the joint venture with Nielsen which is being developed to provide advertisers with a better understanding of the connection between media exposure and purchase behaviour. More

Verint Wraps Up Witness Deal

May 29 2007

Melville, New York-based analytics firm Verint Systems has purchased CRM solutions firm Witness Systems. The deal was concluded at $27.50 per share, or nearly $950 million. More

Research Now Launches NZ Panel

May 29 2007

Online agency Research Now has launched a proprietary research panel to gather consumer opinion in New Zealand. More

Ciao Splits in Two

May 25 2007

Greenfield Online has formally split its European subsidiary Ciao into two separate entities: the booming comparison shopping business will retain the short name Ciao, while the Internet survey solution wing, also growing fast, will be known as Ciao Surveys. More

Online Focus Group Software Launched

May 25 2007

Two software firms, Artafact and WebEx, have combined to launch 'Artafact Online Focus Groups', which replicates a traditional focus group environment online. More

Cox Radio Renews Arbitron Contract, Continues Tests with Rival

May 25 2007

US group Cox Radio has signed a five-year renewal contract with radio audience measurement firm Arbitron, to gather ratings and related services across the company's eighteen markets. More

iD Factor Hires Heald, Starts Recruitment Drive

May 24 2007

In the UK, online marketing services group TMN has hired Tim Heald from ORB to take on a business development role with its research units, The iD Factor and iCD Research. Heald will take up the new post on 1st June. More

Omniture Share Offer Hints at More Acquisitions

May 24 2007

US-based online analytics firm Omniture, Inc. aims to raise $121.8m from a new share offer. The money will be used for acquisitions, to part-fund its previously announced purchase of Touch Clarity, and for expansion of its sales and marketing operations. More

Database Solutions Launches eCRM Survey Software

May 24 2007

Canadian CRM company Database Solutions has launched a new online survey management tool called eCRM Survey, to measure customer satisfaction levels or employee feedback. More

Confirmit and Pulse Train Combine

May 23 2007

MR software companies Confirmit and Pulse Train are to consolidate their businesses and product portfolios. More

Wal-Mart to Hand Over Sales Data to Nielsen

May 23 2007

Wal-Mart has partially lifted its six-year ban on providing sales data to MR firms, to support Nielsen's effort to create an industry standard for in-store marketing measurement. More

IAB Gives More Details of Key Meeting

May 23 2007

The Internet Advertising Bureau (IAB) will work to 'educate' the marketplace about the different ways of measuring web site traffic, the body revealed this week. The commitment was made as NetRatings and comScore both agreed to audit timetables at their recent closed doors meeting. More

BPO Firm Inks Deal with Speech Analyst UTOPY

May 23 2007

Customer management and BPO group ICT has announced a co-marketing partnership with customer speech analytics intelligence firm UTOPY. The companies say the deal will improve the service, operating efficiency and performance they can offer their clients. More

More Hires for InsightExpress

May 23 2007

US online MR firm InsightExpress has expanded its Client Services division with the appointments of Ray McIntyre as Senior Account Executive and Barbara Shapiro as Director. More

Microsoft aQuantive Buy to Boost Ad Metrics

May 22 2007

A month after Google bought DoubleClick for $3.1 billion, Microsoft's plans to acquire Internet ad agency aQuantive for $6 billion will provide its Ad Center clients with insight on which ads and keywords are most profitable. More

Nielsen and Phoenix Multicultural Launch Hispanic Panel

May 22 2007

Nielsen has partnered with research firm Phoenix Multicultural, to launch a national Homescan Consumer Panel which will tap in to the $1 trillion Hispanic consumer market. More

'Touchpoint' Specialist Acquired

May 21 2007

MCorp., a strategic brand and marketing consultancy based on the US West Coast, has bought researcher Touchpoint Metrics, owner of the proprietary research methodology and analysis system Touchpoint Mapping®. More

More Territory for Texans

May 21 2007

Fort Worth-based customer analytics specialist Buxton is following a doubling of its headcount in 2006 by moving to new offices which have room to double it again, with a further 100+ new research and technical staff. More

Green Hired to Grow TNS MI Portfolio

May 21 2007

TNS Media Intelligence has named Dwight Green Vice President, Strategy and Business Development, headquartered in New York City. His role includes identifying new ventures and opportunities for the firm in value-added competitive intelligence. More

Single Super-Site for Synovate UK

May 18 2007

Synovate is to relocate all its UK research teams to a single location, Minerva House in London Bridge, SE1. The move is expected to take place late this year or early next. More

Morris Adds Chairman's Role at Arbitron

May 18 2007

The Arbitron Board of Directors have appointed President and CEO Stephen Morris as Chairman, replacing Lawrence Perlman. Luis Nogales becomes Lead Independent Director, and William Kerr a Non-Executive Director. More

Online Concept Tester Launched

May 18 2007

In the US, MRSI (Marketing Research Services, Inc.) has launched Concept Highlighter (SM), an online concept testing tool enabling respondents to react directly to visuals. More

Major Brand Management Launch for Nielsen

May 17 2007

The Nielsen Group has launched Brand3 – 'Brand Cubed' – linking retail market measurement data, household panel information and customised survey results to provide clients with a holistic perspective of a firm or product's brand equity. More

NetRatings Aiming for Full Accreditation

May 17 2007

Online measurement firm NetRatings says it will move ahead with the full Media Rating Council (MRC) Accreditation process, having completed a pre-audit. More

Babel Rolls Out New Gameplay Testing Service

May 17 2007

Babel Media, a quality assessment outsourcing company for games developers, has launched a new international gameplay testing service. More

Hitwise Launches Dashboard Service

May 17 2007

Online competitive intelligence agency Hitwise has launched Hitwise Dashboards, a reporting system enabling marketers to compile and view a customised page of information pulled from its various competitive intelligence sources. More

Hispanic Ad Tracking System Launched

May 17 2007

New York-based news and analysis firm, Portada, has launched a data driven print ad-tracking system that enables users to identify Hispanic marketing spend. More

Green Shoots for Greenfield in First Quarter

May 16 2007

Internet specialist Greenfield Online has posted strong revenue growth to $27.5m for Q1 2007, up from $21.5m in same period last year. The group's comparison shopping business led the charge, but online survey revenue grew an impressive 14.3%. More

Dixon Steps Up at TMN Group

May 16 2007

Online marketing services group TMN has promoted Paul Dixon to the position of Managing Director of its research units, The iD Factor and iCD Research. More

Customer Intelligence Alliance Launched

May 16 2007

Outsourcing firm Nipuna Services has pooled resources with Phoenix Marketing International to design a customer intelligence system which will generate both predictive models of customer behaviour and fact-based recommendations. More

Ipsos Q1 Organic Growth Hits Double Figures

May 15 2007

Ipsos has announced a strong first quarter with revenues up 8.9% to Euros 204.7m. Organic growth was 10.3%, the highest for a first quarter since Ipsos' IPO in 1999. More

Good First Quarter for GfK

May 15 2007

The GfK Group has announced healthy first quarter results with sales up 5.2% to Euros 261.3m, with organic growth of 6.8%. Margin was up from 8.5% a year previously to 9.5%, and adjusted operating income rose by 17.3% to Euros 24.8m. More

Accenture Buys Australian Ad Tracking Firm

May 15 2007

Management consultancy Accenture has bought Sydney-based media auditor MediaSenz, in a move it says will improve its coverage of emerging markets. More

New Ad Metrics Service Links Spend and Response

May 15 2007

California-based TV ad technologist REVShare has announced the launch of CPA Metrics, a service promising to link ad spend with actual consumer responses like phone calls and site visits. More

Roll Out for NielsenConnect

May 14 2007

Nielsen has launched the first suite of products under its much-heralded NielsenConnect banner, integrating information from dozens of its collection, analysis and reporting services. More

Nielsen and Experian Launch Joint CRM Solution

May 14 2007

Nielsen and Experian Marketing Services have announced a new CRM solution to help consumer packaged goods (CPG) companies understand consumer purchasing behaviour and measure response to campaigns. More

Kantar Call Center to Close

May 11 2007

Kantar has confirmed that its Illinois-based MR call center will close on 23 June, making 252 people redundant. More

IAB Seeks Comment on Rich Media Guidelines

May 11 2007

In the week Microsoft achieved MRC accreditation for its ad impression counting, the Interactive Advertising Bureau (IAB) has produced a set of guidelines for measuring rich media web sites, and is inviting comment and public debate. More

NetRatings Revenues Up 20% as Buy Out Looms

May 11 2007

NetRatings has reported revenues of $22 million for the first quarter of 2007, compared with $18.3 million for the same period in 2006. More

Hitwise Adds RSS Summary Service

May 11 2007

Online audience measurement firm Hitwise has launched a new service, Hitwise To Go, an RSS-based service providing updates on online consumer activity and statistics. The firm say the key audiences are journalists and academics. More

Evalueserve Hires to Open Israeli Market

May 11 2007

Einat Offer has joined research and analytics firm, Evalueserve, as its Client Executive based in Israel. Offer founded and led research agency Siterix Communications. More

Former Forrester Researcher to Lead Lightspeed NA

May 10 2007

Online specialist Lightspeed Research has named Michael Gazala CEO of its North American business. Gazala has spent the last nine years at technology research firm Forrester. More

WebSideStory Rebrands as Visual Sciences

May 10 2007

Real-time analytics provider WebSideStory has adopted the name of Visual Sciences, with whom it merged last year, and from today will trade on Nasdaq as 'VSCN'. More

TVG Unveils Three Advanced Analytic Tools

May 9 2007

Biopharma and medical device specialist TVG Marketing Research & Consulting has launched three new analytics tools to provide firms with information about their customers and markets. More

NetRatings Debuts Online Video Measurement Service

May 8 2007

Nielsen//NetRatings has launched a new syndicated measurement service dubbed VideoCensus, which combines panel and census methodologies to gauge audience size, demographic composition, engagement and competitive activity for video content. More

Former AOL Consumer Specialist Joins ContextWeb

May 8 2007

Nine-year AOL branding veteran Marshall Cohen has joined the Board of online advertising technology agency ContextWeb, to provide the firm with media and marketing guidance. More

Harris Looks for 'Bigger Footprint' as Results Disappoint

May 4 2007

Harris Interactive CEO Greg Novak has apologised to shareholders as the company reduced its earnings projections and reported a mere 1% rise in Q3 revenue totals. However, he told DRNO this afternoon that 'Our strategy is working' and outlined the well-targeted acquisitions he believes will help. More

NetRatings and comScore to Meet IAB This Month

May 4 2007

Online measurement firms comScore and Nielsen//NetRatings have agreed to a meeting on May 16th to discuss their plans with the IAB (Interactive Advertising Bureau) and other groups, following the exchange of open letters last week with IAB CEO Randall Rothenberg. More

Research Now Growth On Track

May 4 2007

Online panels firm Research Now has made an interim financial statement reporting sales growth on target. Operating profit missed its target due specifically to the £500,000 cost of relocating after the murder in January of Finance Manager Cathy Marlow. More

Research Leads Gartner Growth

May 3 2007

Technology consultancy Gartner has reported results for the fiscal quarter ended March 31, with revenue up 12% at constant currencies versus Q1 2006, to $264.2m. Revenue from the Research division was $159m, up 14% on the same basis, while Consulting revenue was flat at $76m. More

Modeling and Analytics Firm Acquired

May 3 2007

Statistical modeling and analytics database marketing firm EMSi has been bought by direct marketing agency Direct Group. The buyer says its aim is to provide a fully integrated approach to direct marketing. More

Nielsen Adds Ethnic Weightings to Tune NPM Sample

May 3 2007

Nielsen Media Research is to enhance the weighting of its National People Meter (NPM) ratings sample, with the aim of making it more representative of the US population. More

Optimisa Buys Media Analysis Firm

May 2 2007

AIM-listed marketing services holding company Optimisa PLC has agreed to acquire Report International Ltd (RIL) for up to £2.2m. Optimisa is already the owner of UK research agency Andrew Irving Associates (AIA). More

IMS Shares Soar After Legal Victory

May 2 2007

Shares in pharma MR leader IMS Health have risen to an eight-year high after a US federal judge overturned a New Hampshire state law banning the commercial use of physician prescription pattern data. More

Nauckhoff Joins Offshoring Firm for European Push

May 2 2007

Offshore MR services agency Markelytics has announced plans for expansion into Europe. Former ESOMAR and Nestle research chief Fredrik Nauckhoff joins to lead the expansion as Head of Sales in France. More

Nielsen to Complete BuzzMetrics Buy, Merge it with NetRatings

May 1 2007

The Nielsen Company is to acquire the remainder of word-of-mouth media tracking agency BuzzMetrics, of which it already owns 58%. Terms of the deal have not been disclosed. More

TNS Appoints Tomei to Lead Panels Growth

May 1 2007

After a 13 year career with ACNielsen, Robert Tomei has joined TNS as Global Head of Access Panels to establish, lead and deliver a growth strategy for the firm's global access panel business, 6thdimension(TM). More

Email Marketing firm Buys Loyalty Matrix

May 1 2007

Email marketing specialist Responsys has purchased predictive analytics company Loyalty Matrix, and appointed Ed Henrich as VP Strategic Services to oversee its integration. More

Reuters to Buy Text Analytics Firm ClearForest

May 1 2007

More investment in text analytics from Reuters: the information giant is to acquire Israeli-American text analytics firm, ClearForest, to make its web content easier to search. Financial terms of the deal have not been released. More

Reuters Adds Instant Media Analysis to Trading Mix

Apr 30 2007

Global news and information company Reuters has enhanced its machine-readable news service to include analysis of news sentiment, driven by linguistics software created by text analytics firm, Corpora. More

Arbitron Puts e-Diary On Hold as Return Rate Falls

Apr 30 2007

Media ratings firm Arbitron has decided to suspend its recently launched e-Diary, which was trialling in markets where introduction of its PPM system is not imminent. More

Nielsen Develops Indian Panels

Apr 30 2007

Bangalore-based ACNielsen ORG-MARG, part of the Nielsen Group, is recruiting online consumer panels to target the Indian youth audience and upper income groups. More

IRI Expands BehaviorScan® Ad Testing Capabilities

Apr 30 2007

Consumer, shopper and retail market intelligence agency IRI has opened its new BehaviorScan media testing studio in Colorado, USA, where retailers and manufacturers will be able to test the impact of their TV ad strategies. More

Cello Broadens Online MR Offer with Qual Investment

Apr 27 2007

UK-based Cello Group has paid £150,000 in cash for a 21% share of London-based online qual agency, Nqual - its fourth substantial investment since the start of the year. More

Harris Interactive Promotes Vaden to New President Role

Apr 27 2007

Harris Interactive has promoted David B Vaden to the new position of President North America & Global Operations, responsible for all North American research, sales and operations units. More

GMI Strengthens Global Team with Nine New Hires

Apr 27 2007

Panels and MR software firm, GMI, has made nine appointments including two senior hires - Daniel Fitzgerald as MD Sales, Central USA, and Christopher Spaniac as VP of Tax, both based in Seattle. More

Tobii Upgrades Eye Tracking Technology

Apr 27 2007

Swedish eye tracking firm Tobii Technology has launched a new analysis tool, Tobii Studio(TM), to collect and analyse 'gaze' data. More

Guideline Moves to Answer Stock Concerns

Apr 26 2007

In the USA, Guideline, Inc. has announced preliminary, summarized first quarter results highlighting organic growth and a record performance from the firm's custom MR business. The unusually early announcement is intended to allay concerns about a recent decline in the company's share price. More

First Major Buy for Connors

Apr 25 2007

Information Services Group (ISG), the acquisition firm chaired by former VNU man Michael Connors, is to buy outsourcing advisory firm TPI for $280m in cash. As part of the agreement, TPI's management team will invest 30% of the proceeds in ISG stock. More

Aquent Buys pricejamieson

Apr 25 2007

UK recruitment consultant pricejamieson is to be acquired by Boston-based Aquent. The combined firm will be a global force in the marketing and communications staffing arena and plans to grow its already substantial MR division. More

Podbridge Turns Up the Volume with $8.5m Funding

Apr 25 2007

Podcast audience and ad measurement firm Podbridge has raised $8.5m in a second venture capital deal, which will provide cash to strengthen both its technology and business. More

Evalueserve Launches US Physician Panel

Apr 25 2007

Asia-based research and analytics firm, Evalueserve (EVS), has launched an 80,000 strong US Physician Panel, to provide data across categories including oncology, neurology and cardiology. More

Restaurant Analyst Puts New Tracker on the Menu

Apr 25 2007

Restaurant market intelligence provider, Restaurantchains.net, has developed an analytical research system called RCO2000 to track and compare growth among US and Canadian restaurant chains. More

Ipsos Expands and Consolidates in Montreal

Apr 25 2007

Ipsos has brought its Quebec operations together in a newly-renovated central office, in a move which the firm says will generate increased project and team collaboration and improvements in client service. More

CBS Hires Former e-Bay Researcher

Apr 25 2007

David Botkin has been appointed to the newly created post of Senior VP, Research & Audience Analytics of CBS Interactive, charged with establishing the division's metrics and analytics. More

IAB Calls for Timetable after NetRatings and comScore Respond

Apr 24 2007

comScore and Nielsen//NetRatings have issued positive responses to the call by the Interactive Advertising Bureau (IAB) for them to submit to a third-party audit; but the Bureau has challenged them to back up their promises by setting and sticking to a scheduled timetable. More

JD Power to Add Mediamark Psychographic Data

Apr 24 2007

JD Power and Associates has joined forces with multimedia audience research firm, Mediamark Research Inc (MRI), to offer auto marketers and their agencies psychographic information about new-vehicle buyers. More

Globalpark Hires Online Veteran to Oversee US Expansion

Apr 24 2007

German-owned online survey software firm, Globalpark, has hired Dan Coates to oversee its North American development, with a remit to generate sales, extend local support and promote the brand throughout the US market. More

iModerate Launches Online Qual / Quant Suite

Apr 24 2007

Denver-based MR technology firm, iModerate, has launched nine new research tools under the 'Research>iMpact' banner, designed to help clients add in-depth qualitative insight to online quantitative surveys. More

IAB Urges Audit for comScore and NetRatings

Apr 23 2007

US trade association the Interactive Advertising Bureau has sent an open letter to two of the major Internet audience measurement firms, comScore and Nielsen//NetRatings, asking them to submit to a third-party audit of their measurement processes by the MRC. More

Award-Winner Harris Tipped for Ten Year Growth

Apr 23 2007

Harris Interactive is looking for a bigger trophy cabinet after taking six gongs at the 2007 ARF Ogilvy Awards Gala. The US-based agency was also picked last week as one of SmartMoney magazine's long-term investment portfolio 'Ten Stocks for the Next Ten Years'. More

Seven More Years for OzTAM and AGB Nielsen

Apr 20 2007

AGB Nielsen Media's contract with Australia's TV ratings data supplier OzTAM has been extended for a further seven years from January 2008. More

Slow Q1 Growth for WPP Research Divisions

Apr 20 2007

Marketing giant WPP has reported first quarter revenue growth of 4.3% on a like-for-like basis, excluding acquisitions and currency. Due to an 11% decline in the US dollar against sterling, group revenue fell 0.7% to £1.366bn and that for the Information, Insight & Consultancy division fell c.5% to £204m. More

ORC Purchase Fuels infoUSA Growth, but Profits Fall

Apr 20 2007

Database marketing firm infoUSA delivered record revenues of $157.9m (up 53%) in the first quarter of 2007, with $48.1m generated by recently acquired MR agency, Opinion Research Corporation (ORC). However, profits fell 20% to $6.3m as higher expenses outweighed revenue growth. More

MRA Celebrates Half Century

Apr 20 2007

The USA's Marketing Research Association (MRA) will be commemorating its 50th birthday with an impressive line-up of industry leaders speaking at its annual conference in June. More

Experian to Buy Hitwise

Apr 19 2007

A fortnight after the announced flotation of rival comScore, online audience measurement firm Hitwise is to be acquired by information giant Experian, in a $240m cash deal which will close in May. More

Growth for Arbitron, IMS Health and Confirmit

Apr 19 2007

Arbitron, Confirmit and IMS Health have all reported buoyant first quarters, with revenues up 7.9%, 14% and 35% respectively. More

Synovate to Use GMI Panels

Apr 19 2007

Synovate has agreed a worldwide partnership with GMI giving the former access to over six million panellists across the globe. The move reflects changing attitudes to panel 'ownership' according to Synovate Global CEO Adrian Chedore. More

One to One Acquires Neurological Research Lab

Apr 19 2007

Marketing, technology and media agency One to One Interactive (OTOi), has acquired web development firm Ceonex's Quantemo Usability Lab, to measure web user experience across emerging digital platforms. Terms of the deal were not disclosed. More

MedPanel Gets New Owner and New Name

Apr 19 2007

Financial services group MCF has acquired online medical research agency, MedPanel; renaming it Panel Intelligence and announcing plans to expand its services across additional markets including biotechnology, pharmaceutical, medical device and financial services. More

Pulse Train Upgrades Interactive Pulsar® Tool

Apr 19 2007

MR software provider, Pulse Train, has upgraded its survey analysis package Pulsar®, with an improved user interface and the addition of new toolbars which the firm says make table formatting, category ranking and suppression easier to perform. More

Unilever to Move More UK Research Online

Apr 18 2007

Consumer products giant Unilever plans to increase the use of the Internet as an MR tool in the UK, following the success of its web-based research programmes in the States. More

TNS Integrates with Integration®...

Apr 18 2007

TNS has formed a partnership with marcoms measurement consultancy Integration, to market the latter's brand experience tool, Market ContactAudit(TM) (MCA). The firms will also work together to develop new business solutions for brand and advertising management. More

... and KDA Reveals Revelation

Apr 18 2007

San Francisco-based KDA Research has launched Revelation – an online qual application combining the rich media data collection capabilities of blogs with user-friendly analysis tools. More

New VP of European Operations for Lightspeed

Apr 18 2007

Online panel provider Lightspeed Research has hired James Riley as VP of Operations, based in the agency's London office. More

Key Survey Appoints Director for New Division

Apr 18 2007

Boston-based enterprise data management provider, Key Survey, has appointed Alan Farias as Director of Professional Services. Farias will head the firm's newly launched Professional Survey Services division. More

US Intelligence Firm Buys into Europe and Asia

Apr 17 2007

New York-based competitor intelligence (CI) firm, Sedulo Group, has acquired two CI and MR firms – Sharp & Associates in Shanghai and Perspicacite de Strategie in Paris. The move will more than triple the size of Sedulo's consulting offer. More

Nielsen Watching Google

Apr 17 2007

Last week DRNO covered a report looking at Google and the 'threat' it poses to the publishing and information industry. This week the concern is even closer to home, as the world's biggest research firm ponders the intentions of the search giant. More

Brains Don't Lie, Says Lucid

Apr 17 2007

US-based Lucid Systems has unveiled Prism(TM), a new research tool using techniques from neuroscience to gauge consumers' real response to advertising. The launch took place at the ARF Conference in New York City. More

Nielsen Figures Muddied by Sale

Apr 16 2007

The Nielsen Company has announced results for the full year 2006, with pro forma unaudited revenues of $4,174m, up just 2.8% on the previous year, but up 5% at constant currencies, the firm said. Four acquisition-related items totalling c.$316m affected operating income which was down to $212m (2005: $373m). More

Measurement First for PPM in Iceland

Apr 16 2007

Iceland has adopted the Arbitron PPM system, under licence from TNS, as its audience measurement currency for both radio and television – the first instance worldwide of a meter system being used for electronic collection of data on both audiences. More

New Marketing Head for Invoke

Apr 16 2007

Online researcher Invoke Solutions has hired Josh Mendelsohn as its new Director of Marketing. He joins from Chadwick Martin Bailey, and takes over from Joanne Manley who moves to manage the company's Europe's strategic alliances in London. More

Meyers Hands On Millward Brown CEO Role

Apr 11 2007

Millward Brown's Bob Meyers has relinquished his CEO responsibilities to the firm's President of Global Development, Eileen Campbell. Meyers will remain as Chairman for the rest of 2007, and is likely to take another role within Kantar. More

Contract Delays Force Harris Revision

Apr 10 2007

Harris Interactive has revised its forecasts for the second half of the year following sales bookings around $8m lower than expected in the third quarter of its financial year. The firm also chose today to announce a new loyalty tool, the Commitment Model. More

Creston Hires Blamer to Head US Expansion

Apr 10 2007

UK marketing services group, Creston plc, has moved Stateside with the opening of a New York Office and the appointment of agency veteran Steve Blamer as CEO in charge of the new operation. More

European Moves for comScore

Apr 10 2007

US Internet ratings provider comScore has moved its European HQ to larger London premises, opened a marketing suite in Paris and announced the latest worldwide rankings from its World Metrix service. More

UK Launch for Broadcast Keyword Search

Apr 10 2007

UK-based Sports Marketing Surveys Ltd has launched mediatrak, a new service giving subscribers instant access to TV and radio clips mentioning their brand, sport or other key words of their choice. More

$20 Million Result Bodes Well for ForeSee

Apr 5 2007

Ann Arbor, Michigan-based ForeSee Results has secured $20 million in financing, to accelerate its growth as a provider of online customer satisfaction measurement. More

Jupiter Leaves Orbit as SNL Buys Kagan

Apr 5 2007

Business intelligence provider SNL Financial has acquired media research and analysis firm, Kagan Research, for an undisclosed sum. The move means the dissolution of year-old partnership JupiterKagan, Inc. - JupiterResearch returns to independence. More

OTX Prepares to go OTT

Apr 5 2007

Hi-tech researcher OTX (Online Testing eXchange) has added five senior executives, apparently the prelude to a major offensive. The hires include Bruce Grey Tedesco as Chief Research Officer and four others at VP level or above. More

Perseus|WebSurveyor Becomes Vovici, Launches Product Suite

Apr 5 2007

Software and Enterprise Feedback Management (EFM) provider Perseus|WebSurveyor has re-branded as Vovici, and announced the launch of its EFM Continuum product suite. More

6thdimension for Saudi Arabia and UAE

Apr 4 2007

TNS has announced the launch of its '6thdimension' online services in the Middle East, including access panels and other solutions. The first phase will cover Saudi Arabia and the United Arab Emirates, with other markets likely to follow soon. More

comScore Heads for the Nasdaq

Apr 3 2007

Internet ratings firm comScore is going public, with an IPO aimed at raising up to $86.25 million. The company filed yesterday in the US with the Securities and Exchange Commission to list on the Nasdaq National Market. More

Frost Freebies for New B2B Panel

Apr 3 2007

Greenfield Online, Inc. and Frost & Sullivan have announced a partnership to create a new business-to-business panel. Respondents will be offered access to the latter's research reports as an incentive for sharing their own business expertise. More

Chinese Buy for Experian

Apr 3 2007

Database and credit checking giant Experian has continued its programme of acquisitions with the purchase of an undisclosed minority share in Chinese agency, Sinotrust Marketing Research and Consulting. More

ToLuna Rising in the East

Apr 3 2007

Online panel firm Toluna has announced the launch of a research-only Russian panel community, currently at 50,000 active members. More

Former erinMedia Exec Joins GM Planworks

Apr 3 2007

Dr Michael Vinson has been appointed as SVP/Managing Director, Digital Insights and Analytics at GM Planworks, the General Motors-dedicated media planning arm of communications agency, Starcom Mediavest Group (SMG). More

Harris Pays EUR 9 Million for German Online MR Firm

Apr 2 2007

Harris Interactive has bought Hamburg-based online FMCG MR firm, MediaTransfer AG Netresearch & Consulting, for a cash price of EUR 9 million (c.$12 million). More

TMN Wins 'Online Business Of The Year' Award

Apr 2 2007

UK marketing services group TMN – which includes online fieldwork agency iD Factor and online research consultancy iCD Research – has been named 'Online Business of the Year' in the inaugural T-Mobile Fast Growth Business Awards. More

ToLuna Confirms Trebled Revenue and Profit

Apr 2 2007

Online panel provider ToLuna has announced full year results ahead of market expectations. Pretax profit for the year to 31st December 2006 is up 220% from £0.7m to £2.2m, while revenue grew 180% versus pro forma figures for 2005, to £8.4m. More

New Chief Statistician for Knowledge Networks

Mar 30 2007

California-based consumer information specialist Knowledge Networks (KN) has hired Charles DiSogra as VP, Chief Statistician. He will lead the scientific elements of the firm's nationwide online panel, KnowledgePanelSM, and also work directly with clients. More

Lightspeed Invests in Foresight

Mar 29 2007

WPP-owned online panel provider Lightspeed Research has acquired global employee research firm, Foresight International, for an undisclosed sum. More

CMOR Seeks Local Reps for Capitol Idea

Mar 29 2007

US research body CMOR has launched the 'State Capitol Network', a new volunteer committee created to monitor and respond to state legislative issues affecting the survey research profession. More

BBC Reviews Quant Roster

Mar 29 2007

The BBC is inviting submissions for its new Quantitative and Tracking Roster, a shortlist of agencies which can then bid for projects including ad hoc quant surveys and some major tracking studies. The Pulse contract, currently with GfK but due to expire in March 2008, will also be included in the current tender. More

Nielsen Offers 'Complete Coverage' of Category Data Sources,70785

Mar 29 2007

Nielsen's consumer goods analytics unit Decisions Made Easy has launched 'Nielsen Complete Coverage', an online application which it claims provides 'a more robust and reliable analysis' of markets and category performance. More

Eye Tracking Firm Wins $14m for Expansion

Mar 28 2007

Swedish eye tracking firm, Tobii Technology, has received a $14m injection from venture capital firm, Investor Growth Capital. The investment will be used to aid the company's growth, enhance product development and expand global sales and marketing. More

Online MR Firms Make Space in London

Mar 28 2007

Two online specialists have announced expansion into new Central London premises this week, UK-based YouGov and the UK office of Survey Sampling International (SSI). More

WPP Subsidiary Buys DataCore

Mar 27 2007

WPP Group company KnowledgeBase Marketing has bought a majority stake in DataCore Marketing, an analytics and marketing strategy firm. Jeff Yowell, President and CEO of DataCore, will keep the remaining 49% stake. More

Conference Review: Clients, Agencies and Web 2.0

Mar 27 2007

Researchers are always worrying about the client / agency relationship, an old Conference chestnut if ever there were one; but they're only just getting to grips with Web 2.0 and 'Research 2.0'. Our conference correspondent Phyllis Vangelder reports on these two key sessions from Brighton. More

Conference Review: Green Future for MR

Mar 27 2007

In our third and final article reviewing the Golden Jubilee MRS Conference in Brighton, Phyllis Vangelder reviews papers looking forward at the future of research, and the future of the planet. More

Review: Jubilee Conference has its Golden Moments

Mar 26 2007

The MRS returned to its old haunt, the Metropole in Brighton – for its 50th Annual Conference last week. By its own admission – or that of a speaker charged with analysing the content of other papers – it was thin on clients and on international content, but DRNO's special correspondent Phyllis Vangelder came away suitably inspired nonetheless. Part 1 of 3. More

QSR Claims Pioneering Japanese Software Launch

Mar 26 2007

Melbourne, Australia-based research software developer QSR International will launch what it claims are 'the world's first qualitative research software programs in Japanese', later this year. Japanese versions of the company's flagship NVivo 7 and XSight software are being developed in partnership with Tokyo based Hulinks. More

Text Mining Tool Upgraded

Mar 26 2007

Text mining software company Clarabridge has released a new version of its Content Mining Platform(TM) (CMP), which it claims is 'the first solution built specifically to enable the commercial use of text mining'. More

GMI Gains Asian Panellists, Loses Schack

Mar 23 2007

Panel and software provider, GMI (Global Market Insite), has increased the size of its panels in China by 65% and in India more than fivefold. Meanwhile senior Board member Larry Schack has left the company and the west coast, reportedly to work for his previous employer, PSB. More

Research Orgs to Cohabit in New D.C. Office

Mar 23 2007

US MR associations CMOR and the MRA have opened an additional office in Washington, D.C. The move will enhance collaboration between the two to promote training, education, government relations and the image and reputation of the industry. More

Mobile Measurement Partnership

Mar 23 2007

US-based telecoms and mobile media researcher Telephia has announced a technology agreement with software firm Penthera Technologies, to track and measure consumption of content on mobile phones and other wireless devices. More

Good Growth for Self-Critical Ipsos

Mar 21 2007

Global group Ipsos has published results for the full year 2006 showing organic growth of 6.5%, above the industry average but below its own high expectations. Revenue increased 19.4% to Euros 857.3m, with the majority of the rise due to acquisitions. More

Nielsen Tools Up with Two Launches

Mar 21 2007

The Nielsen Company has announced the launch of a new web-based software tool for evaluation of past and present product placements; and the integration of consumer purchasing behaviour into its multi-country Global Track analysis tool. More

Nordic Fare for Research Now

Mar 21 2007

Research Now has extended it online fieldwork service OmniTaxi(TM) to the Scandinavian market. The Research Now Nordic OmniTaxi can be hailed in Denmark, Sweden, Norway and Finland and promises a faster and more flexible alternative to traditional omnibus. More

European Director for Australian MR Software Firm

Mar 21 2007

Australian-owned MR software firm Insight Marketing Systems has appointed Simon Barker as its European Director, based in its North London office. More

Cello Pre-tax Profits Soar

Mar 20 2007

London-based MR and consulting organisation, the Cello Group, has posted a 40% increase in pre-tax profits to £5.9m in the year to December 31 2006, with turnover rising 43% to £74.7m from £52.1m. More

IT Panels Combine

Mar 20 2007

In the US Authentic Response, the MR division of Return Path, Inc., has announced a partnership with publisher TechTarget, pooling global panelists to give researchers access to a total of more than 3 million IT professionals. In addition, online MR specialist Mike Billingsley has joined Authentic Response as VP of Sales. More

Bowman to Guide Internet Measurement Body

Mar 19 2007

In the UK Peter Bowman, a veteran of joint industry initiatives including the NRS and BARB, has been appointed as the inaugural General Manager of JICIMS, the Joint Industry Committee for Internet Measurement Systems. More

Prime Location for Pulse

Mar 19 2007

Research Process Outsourcing specialist Pulse Group has acquired a new facility close to the Petronas Towers in downtown Kuala Lumpur, Malaysia. The building is expected to house a state-of-the-art CATI centre and an additional 30 research professionals. More

Nunwood Continues Strong Growth

Mar 19 2007

UK-based research consultancy Nunwood claims to be enjoying its 'most successful year yet' with first quarter 2007 revenues up a massive 78% vs a year previously. More

Arbitron Hires Ready-Made PPM Veteran

Mar 19 2007

Arbitron has appointed Dr. Pat Pellegrini to the new position of Vice President, Research, New Product Development. His remit will include work on Project Apollo, and custom research projects using Arbitron's PPM(TM) technology, of which he already has in-depth experience from outside the firm. More

NetRatings Turns Profit in Time for Nielsen Buy-Out

Mar 16 2007

NetRatings has released financial results for the fourth quarter and full year 2006. Full year figures show a profit for the first time, with a net income of $2.8m in 2006 vs a loss of $8.4m in 2005. Revenue rose 20% from $68m in 2005 to $81.8m in 2006. More

Veteran TV Researcher Joins Nielsen DigitalPlus

Mar 16 2007

Nielsen has hired media researcher Jeff Boehme for the new role of Senior VP, Business Development for Nielsen DigitalPlus. Boehme starts the New York-based role at the beginning of April. More

Flourishing Synovate Leads Aegis Growth

Mar 15 2007

Aegis Group Plc has announced strong results for 2006, including rapid organic and other growth for its MR arm Synovate which grew its share of Aegis' total revenue from 38 to 40%. Synovate revenues were £401.2m and operating profit £30.8m, both up more than 20%. Group CFO Jeremy Hicks is leaving on this high note, to be replaced by Alicja Lesniak. More

New Nielsen Solution Builds On Wal-Mart Relationship

Mar 15 2007

The Nielsen Company has announced a new category management solution for suppliers of Wal-Mart, for whom it is the sole provider of consumer panel services. The new package combines Nielsen's Spectra consumer segmentation and targeting with its Decisions Made Easy sales tracking software. More

comScore Traffic Analysis Moving with Times

Mar 15 2007

Internet audience measurement provider, comScore Media Metrix, has designed a new set of metrics to measure the frequency with which a person views web content. The launch of 'visits' comes as reliance on page view stats declines among Internet properties and advertisers. More

CMO Partners Joins MarketingNPV

Mar 15 2007

In the US, marketing consultancy CMO Partners has merged with marketing effectiveness measurement and dashboard specialist MarketingNPV, with CMO Partners Dave Reibstein and Peter McNally join the expanded team. More

ISG Chairman Connors Ponders Major Buy

Mar 14 2007

In an exclusive interview with DRNO, Mike Connors admits the quarter billion dollars raised last month for his new acquisition company is 'burning a hole in our pockets' and that ISG will base its strategy on buying one information services firm worth $200-700m, within eighteen months tops. More

New Global CEO for Cross-Tab

Mar 14 2007

Indian offshore MR firm Cross-Tab has appointed Dr Kumar Mehta to the newly created US-based position of Global CEO. Mehta worked with the outsourcing company as part of his previous role at Microsoft. More

Survey Sampling Launches Online Panel in China

Mar 14 2007

US-based Survey Sampling International (SSI), has launched an online Chinese panel, to be managed from its SSI Asia HQ in Beijing. More

Itracks Updates Online Focus Group Tool

Mar 14 2007

US-based online qual provider Itracks has announced a new platform for online focus groups, designed to give qualitative researchers greater flexibility and control. More

Guerin Joins Cambiar to Lead New Division

Mar 13 2007

US-based MR industry change management consulting firm Cambiar LLC has added a Sales Performance Consulting practice. Bill Guerin joins from TNS to lead it. More

ANA Calls For Brand-Specific Ad Ratings

Mar 13 2007

In the US, the TV Advertising Committee of the Association of National Advertisers' (ANA) has released a positioning paper, calling for the television industry to offer brand-specific commercial ratings. More

Client 'Makes Most of Now' to Harangue Millward Brown

Mar 12 2007

Vodafone marketing leader David Wheldon has used a conference speech to question the relevance of current copy-testing techniques in the 'multi-platform age', singling out Millward Brown. Bob Meyers, the agency's Group CEO, told DRNO he thinks the remarks have 'to some extent' been taken out of context. More

Harris Patent to Help Concept Testing

Mar 12 2007

Harris Interactive has been awarded a business method patent for a technology enabling the secure distribution and copy protection of images and video embedded in online surveys, as well as text appearing with them. More

Analyst Joins FDS

Mar 12 2007

UK-based FDS International has strengthened its team of analysts with the appointment of Ruth Watts, formerly of Harris Interactive More

ValueAct to Buy Catalina and Take it Private

Mar 9 2007

Major shareholder ValueAct Capital is on course to take consumer behavior and direct marketing firm Catalina Marketing Corporation private, in an all-cash transaction valued at $1.7 billion. More

Clear Channel Jumps Aboard as PPM Boat Sails

Mar 8 2007

Arbitron has today begun its March survey period for radio ratings in Philadelphia – the first to rely on the firm's PPM technology - with recalcitrant media giant Clear Channel on board. Clear Channel had earlier refused to join the new system but signed a multi-year deal just in time for the change. More

Four-Year-Old MR Offshoring Firm Goes for $65m

Mar 7 2007

WNS, a provider of offshore business process outsourcing (BPO), has signed a non-binding letter of intent to acquire Bangalore-based offshore analytics firm Marketics Technologies, for a total enterprise value of approximately $65 million in cash. More

Tracking the Blogging Tribe

Mar 7 2007

Colorado-based blog research specialist Umbria Inc. has launched Tribe Analysis(TM), a tool aiming to provide marketers with a new approach to understanding the consumer motivation behind publicly posted online discussions. More

Four New Hires for InsightExpress

Mar 7 2007

Online MR firm InsightExpress has expanded its Online Media Measurement Group with the appointments of Nichol Carranza, Samar Habibi and Gabriel Calemmo as Project Managers and Marina Feldman as Market Research Analyst. More

Web Analytics Trailblazer Joins Unica

Mar 7 2007

Enterprise marketing management (EMM) solutions firm, Unica, has hired Rand Schulman as General Manager, Internet Marketing Solutions Group (IMSG), to head the firm's web analytics and Internet marketing applications. More

Appointments for QRS

Mar 7 2007

UK fieldwork specialist QRS Market Research has appointed two new Associate Directors. Raymond Lindley will take charge of call centre operations and Sarah Hobley will manage the Consumer Qualitative Division. More

AdRelevance Expands in Asia Pacific

Mar 6 2007

Internet audience measurement and analysis firm, Nielsen/NetRatings, will expand its online advertising measurement service AdRelevance in Singapore, Hong Kong and New Zealand in the third quarter of 2007. More

Nielsen Hires Executive VP, Global Business Services

Mar 6 2007

Mitchell J. Habib has taken up Nielsen's newly created post of Executive VP, Global Business Services, where he will have overall responsibility for all operational and information technology functions throughout the group. More

FIRM Becomes Confirmit

Mar 6 2007

Norwegian MR software business, Future Information Research Management (FIRM) has changed its name to Confirmit, matching its flagship web-based survey, feedback and reporting software product. More

Hiccups for TNS' Billion Pound Baby

Mar 5 2007

TNS has released full year results for 2006, showing revenue almost flat at £1,004.2m (up 0.5% from £999m in 2005). However the firm, whose US custom business has been restructuring since reporting problems a year ago, said results in other divisions were good. More

Truth Launches, Backed by College

Mar 5 2007

Truth, Andy Dexter's new insight consultancy, has opened for business, with 'significant backing' from a private investment partner, College Group. Truth has an initial team of four partners including Leanne Tomasevic and Toby Matthewson who joined in February. More

US Word of Mouth Firm Launches in Europe

Mar 2 2007

Austin, Texas-based word of mouth research and promotion specialist Bazaarvoice is opening a London office, its first venture outside the USA, and has appointed Shareen Campbell to lead the office as Sales Director. More

New Structure for GfK Custom Research

Mar 2 2007

GfK Custom Research North America has announced a new structure based on five industry-specific sectors and six practice areas. The move completes the integration of its companies in the US and Canada. More

Ipsos Interactive Unites North American and European Outfits

Mar 2 2007

Ipsos Interactive Services (IIS) has merged its North American and European organisations into one global online research body, to be managed by CEO Andrei Postoaca. More

Nielsen Launches Consumer & Shopper Insights Suite

Mar 1 2007

ACNielsen Homescan & Spectra – the Nielsen unit that examines shopper attitudes – has unveiled its new Consumer & Shopper Insights Suite, promising in-depth syndicated analysis of actual consumer buying behaviour. More

New Business Developer for Survey Software Firm

Mar 1 2007

Denver-based online survey software firm, iModerate Research Technologies, has appointed Marc Silberstrom as VP of Strategy and Business Development. More

New TNS Platform Links Video to Online Surveys

Feb 28 2007

TNS has launched TNSInsightTvLive(TM), an interactive online platform which allows respondents to see a survey moderator via a real-time video link, and enables him or her to demonstrate visual material while at the same time, analysing survey responses. More

comScore and IRI Launch Panel and Media Tools

Feb 27 2007

Retail analysis giant Information Resources, Inc. (IRI) has partnered with comScore Networks to create an Internet tracking panel, along with support solutions to provide Internet media buying and planning tools for CPG clients. More

TNS to Manage Kiwi Set-Top Box Panel

Feb 27 2007

SKY Television has partnered with TNS and pay TV solutions provider NDS to launch a new audience measurement service, based initially on a panel of 6,500 viewing households. More

TNS MI Buy Brings Social Media Expertise

Feb 26 2007

TNS Media Intelligence (TNS MI) has acquired market influence analytics company Cymfony, giving the research giant access to expertise in tracking and analysing the intersection of traditional and social media, such as blogs and social networks. More

Full Service Online Route Pays Off for MetrixLab

Feb 26 2007

Ambitious online agency MetrixLab has announced that its revenue and profit before tax more than doubled in 2006, to Euros 8.2m and Euros 3.3m respectively. The firm hopes to use strong organic growth and acquisitions to hit the Euros 50m revenue mark by 2009. More

Off-shoring Firm Aims for 150% Growth

Feb 26 2007

Markelytics, an off-shoring MR agency based in Bangalore, says it will more than double its manpower in the next year, from 100 to 250 staff, and broaden its offering to cover the research process from questionnaire design to analysis and reporting. More

Strong Prelimss for WPP

Feb 26 2007

WPP, parent of MR agencies including Millward Brown and Research International, has announced preliminary results for 2006. Reported revenue is up almost 10% to £5.9bn and like-for-like revenue up 5.4%, while profit before tax is up more than 15% to £682m. More

Field and Tab Leaders Promoted at Informa

Feb 23 2007

Informa Research Services has announced two senior promotions in its Field and Tab Division, based in Seattle. Both Jackie Weise and Mitchell P. Thornburgh worked at Market Trends Inc. before its acquisition by Informa. More

Pharma Research Providers Lead Clients Online

Feb 22 2007

Agency side pharma researchers are more comfortable using the Internet for their studies than their client side counterparts, according to analysis of the 2006 Pharmaceutical Market Research Trends Study from Medefield. More

Abt Adds New Role for Research Veteran

Feb 22 2007

Government and business research consultancy Abt Associates has announced that its Senior VP, Dr Richard A Kulka will now oversee the firm's Survey Methodology and Data Capture Group. His focus will be on strengthening quality, innovation, and flexibility. More

DVL Smith Group Re-Boots

Feb 22 2007

Market intelligence agency the DVL Smith Group has officially re-launched, backed by Australian marketing group, Photon - owner of MR agency The Leading Edge. More

Two Survey Translation Tools Launched

Feb 22 2007

Web-based survey provider, PeriscopeIQ, has launched Survey Translation Mapping (STM) to provide multi-language translation of survey questionnaires, and Survey Response Mapping (SRM) which translates the responses to open-ended questions. More

Reverse and Job Cuts for erinMedia

Feb 21 2007

Nielsen challenger erinMedia LLC has laid off a majority of its employees as a hoped-for $25m investment failed to materialise. Boston-based Spark Capital said late last week that it was dropping attempts to build a consortium of investors. erinMedia will begin its antitrust suit against Nielsen in early 2008. More

Auto Association Members to Boost Panel

Feb 21 2007

Canada's Decima Research is to grow its online panel eVox rapidly via an agreement with the country's automobile association, CAA. CAA's five million plus members will be invited to join the 14,000-strong panel whose size Decima expects to more than double in the coming months. More

CIO for Lightspeed

Feb 20 2007

Lightspeed Research has appointed Antonio Yenidjeian as its Chief Information Officer (CIO), responsible for overseeing its global IT strategy and operations. He also joins the firm's Senior Leadership Team. More

Arbitron National Radio Appointment

Feb 20 2007

Arbitron has named Jeanette Schaller as the first Customer Service Representative (CSR) for its National Radio Services team, which provides listening information on radio networks, radio syndicators, public radio and satellite radio. More

New Features for The Wire

Feb 20 2007

UK fieldwork firm The Wire, part of Illuminas, is launching new products to complement its 100 CATI station facility. Features include real-time progress checks and interim analysis on data; and a package integrating telephone and online contacts with individual respondents. More

TNS Buy Leads to Shopper Insights Launch

Feb 19 2007

TNS has acquired US shopping behaviour specialist Sorensen Associates for an undisclosed sum, and created a global practice, TNS Retail and Shopper Insights. More

GfK Broadens International TV Research

Feb 16 2007

GfK has acquired and retained several TV research contracts around the globe, increased the size of a number of its TV panels, and developed and installed new metering technology. More

Vibrating Eyeballs to Help Ad Research

Feb 16 2007

Another piece of hard science aiming to open up new possibilities for research... Tenafly, NJ-based agency PreTesting has launched 'e-Motion' technology which it claims 'will revolutionize marketing' by measuring the vibrations in consumers' eyeballs when they view ads. More

Ipsos Buys in Peru; Reports Good Growth for 2006

Feb 15 2007

Ipsos has acquired most of Peruvian agency, Apoyo Opinión y Mercado S.A., which commands a 30% market share of the country's MR and public opinion polling business. The global group has also announced preliminary results for 2006 with organic growth of 6.5% and revenues of 857.1m Euros. More

Forrester Finds Irregularities

Feb 15 2007

Forrester Research says the internal probe it launched in December has found irregularities in its stock options grants between 1997 and 2003. The statement notes the involvement of some of its current board in approval of grants at the time, but finds no evidence that they knew of wrongdoing. More

Survey Data Tunes Up Sports Model

Feb 15 2007

Sports Marketing Surveys and SponsorMetrix have formally announced a partnership to provide robust valuations of sports sponsorship opportunities. SponsorMetrix's valuation model, based on both media return and intangible assets, will be enhanced with its new partner's survey and media data. More

InsightExpress Strengthens Analytic Team

Feb 15 2007

Online MR firm InsightEpress has expanded its analytic team with the promotion of Todd Trautz to Senior MR Manager and Lacey Fabrizio to MR Manager, and the appointment of Timothy Fitzgerald as MR Analyst. More

Philip Kleinman Dies

Feb 14 2007

Philip Kleinman, The MR Journalist, has died in hospital following heart surgery. He was well known in the industry as former editor of 'Campaign' and a regular contributor to Admap, before founding the pioneering web site MRNews in the late 1990s. More

SPSS Reports Record Income

Feb 14 2007

Research and predictive analytics software giant SPSS has reported a record 36% increase in its 2006 fourth quarter operating income, to $11.7m. The firm's annual revenue was up 11% from $236.1m in 2005 to $261.5m in 2006. More

Venture Capital Quickens Pulse

Feb 14 2007

Pulse Group, the Asian-based provider of panels and research process outsourcing (RPO), has today announced the receipt of 'significant' venture capital funding from JAIC, whose Hideaki Fujiyama joins the Pulse Board. More

Gallup Partners with Invoke

Feb 14 2007

The Gallup Organization has announced a partnership with online research technology provider Invoke Solutions, to launch a new offering blending qual and quant research capabilities in live Internet sessions with large, targeted groups of consumers or employees. More

Bowman to Lead New GfK Oncology Unit

Feb 13 2007

GfK Market Measures has established a dedicated business unit to provide insight for the rapidly growing oncology market, and appointed Bill Bowman, J.D., to lead it. More

Predictive Tool to Drive Mobile Ad Campaigns

Feb 13 2007

A US-based company claims to have released 'the first mobile advertising platform that can intelligently predict and influence consumer behavior'. Enpocket 6.1 offers operators and publishers the ability to put their consumer data to immediate use for sales and marketing purposes. More

Building Panels in Beds.

Feb 13 2007

Continuing a recent trend among public sector organisations on both sides of the Atlantic, five authorities in the English county of Bedfordshire are to establish their own panel of consumers, BedsVoice, to assess public services. More

Online Survey Firm Joins Exchange

Feb 13 2007

Research consultancy and online survey software provider Enalyzer A/S has begun trading on the First North exchange, which comprises 86 companies in Denmark, Sweden and Iceland. More

Monster Hands Over at GMI

Feb 12 2007

Founder and CEO Rob Monster is to leave the helm of panels and software provider GMI, to pursue other interests. Monster will continue to serve as a board member and will participate in the selection of a new CEO, while the Chairman's role is taken by Enrique Godreau III, current GMI board member and MD of one of its major investors Voyager Capital. More

Nielsen Announces Integrated Set Top Box Service

Feb 12 2007

Nielsen has announced the consolidation of its digital television set top box measurement activities into a new service, Nielsen DigitalPlus. The system will take data from both cable system operators (MSOs) and satellite providers and integrate it with other Nielsen information. More

iCrossing Crossing Pond

Feb 12 2007

US digital marketing agency iCrossing has bought UK-based Spannerworks. Both firms specialise in search engine marketing (SEM) but both have a growing interest in insight and analytics, including the measurement of online 'buzz' surrounding brands and its impact on client firms. More

Mintel Adds Video

Feb 12 2007

UK research publisher Mintel is to spice up its reports with video from MR specialist Vox Pops International. The new partners say the clips will 'illustrate selected trends identified in the report' and allow subscribers 'to see the consumer perspective for themselves'. More

Traffic Mapping Software Released

Feb 12 2007

London-based firm Intellitracker Ltd has launched an update of its Enterprise web analytics package which features IntelliMap, a new suite of visitor behaviour visualisation tools. More

Greenfield Annual Results Show Return to Profit

Feb 9 2007

Panel company Greenfield Online has reported quarterly and annual financial results, showing a profit of c.$8.5m in 2006. President and CEO Albert Angrisani says the firm has re-established growth for its Internet survey solutions business and is in 'the last stages of solidifying its overall turnaround.' More

Forecasters Announce Automotive Partnership

Feb 9 2007

US automotive research and forecasting firm CSM Worldwide has formed a strategic alliance with the German firm Feri Rating & Research GmbH. In addition to pooling forecasting and database expertise, the partners plan to conduct joint research into automotive decision-making. More

Harding to Advise Outsourcing Firm

Feb 8 2007

Jon Harding, a former President of TNS US Client Services, is to work with Indian MR outsourcing firm Annik Technology Services Pvt. Ltd as a Chief Strategist, providing guidance, training and strategic input to Annik's sales and operations teams. More

Former VNU Execs Raise Quarter Billion for Acquisitions

Feb 7 2007

Michael Connors, until recently Chairman and CEO of VNU's MMI Group, has resurfaced at the head of an acquisition company with almost $260m in funds. Information Services Group, Inc. (ISG) completed its IPO oversubscribed this week and boasts a strong line-up including several former Nielsen and VNU Execs. More

UK Government Picks Eight for MR Shortlist

Feb 7 2007

Eight firms have been selected from more than 380 applicants for the UK government's 'Catalist' shortlist of suppliers in the marketing and MR consultancy category. They include agencies ORC International, Ci Research and Quadrant / BMG Research. More

Brain Scans Show Bad News for Super Bowl Ads

Feb 7 2007

It's the 'year of the amygdala' according to UCLA's Dr. Joshua Freedman. Nothing to do with the Chinese calendar – the amygdala is the brain's 'threat detector' and many of this year's Super Bowl commercials stirred it into action, according to tests in the University's high-field fMRI scanner. More

IAG Promotes to New Automotive Role

Feb 7 2007

Television ad effectiveness firm IAG Research has promoted Lois Miller to the newly created position of President of its Automotive division. In addition to her leadership of the division's growth, the move recognises its knock-on effect on other parts of the firm. More

Fourth Quarter Brings Records for infoUSA

Feb 6 2007

Super Bowl advertiser infoUSA, the new owner of Opinion Research Corporation, has reported record revenues of $125.1m in the fourth quarter of 2006 and $434.9m for the full year 2006 – the latter a 13.1% increase. The firm also plans new product releases and a reorganisation of its key divisions. More

US Arrival for AGB Nielsen's Arianna

Feb 6 2007

Nielsen Media Research has released the Arianna(TM) television ratings tool in the US. NMR says the tool, which is already in use in 30 other countries across four continents, will enable local clients to 'move into the arena of desktop data analysis'. More

Nielsen Buys Rest of NetRatings

Feb 5 2007

The Nielsen Company is to buy the remainder of online audience specialist NetRatings, for a total purchase price of $327m cash, or $21.00 a share. It already owns 60 per cent. More

WPP Buys All Global

Feb 5 2007

WPP has acquired data collection company All Global Ltd, for an undisclosed sum. The London-based firm, whose services include healthcare panel research, telephone recruiting and qual interviewing, employs 44 people and had revenues of £7.3m for the year ended 30th April. More

Polk's Analytics to Spot Online 'Tire Kickers'

Feb 5 2007

R. L. Polk & Co., fresh from an acquisition announcement on Friday, is to launch an Internet lead scoring product for the online automotive retailing industry, combining its predictive modeling and analytic capabilities with its in-depth market data . More

Reagan's Pollster Hangs Up His Spurs

Feb 2 2007

Harris Interactive has announced the retirement of Dr. Richard B. Wirthlin, Reagan campaign strategist and founder of Wirthlin Worldwide, which Harris acquired in 2004. Harris also announced quarterly results showing strong growth in European business balancing a dip in US revenues. More

Turkish Buy for Nielsen Media

Feb 2 2007

Nielsen Media Research (NMR) has announced the acquisition of Turkish advertising intelligence company Bilesim Medya. Financial details were not disclosed. More

Polk Buys Autobytel's Information Unit

Feb 2 2007

US-based provider R. L. Polk & Co has acquired the Automotive Information Centre (AIC), a division of online automotive retailer Autobytel, which produces company data on all major vehicle manufacturers and suppliers. More

US / Indian Partnership Offers Improved MR Outsourcing

Feb 2 2007

Indian MR outsourcing firm Ugam Solutions has announced an exclusive partnership with Pennsylvania, USA-based MRoperations, Inc. to provide the industry with integrated operations and project management services. More

Nielsen and Arbitron Push for Apollo Completion

Feb 2 2007

Partners Arbitron and The Nielsen Company have formed a company to oversee the completion of 'Project Apollo', the single-source, national research service based on the former's Portable People Meter system and the latter's Homescan technology. More

Ipsos Hires and Promotions

Feb 1 2007

Ipsos has announced a number of new hires and leadership promotions strengthening its global and North American teams. Debra Mason joins as CFO of Ipsos North America, Efrain Ribeiro as COO of Ipsos Interactive Services, and Pushp Kamal as Senior VP of Research Analytics for Ipsos ASI's Tracking and Equity business. More

Launch of Bellview Mobile

Feb 1 2007

MR software firm Pulse Train is the latest to announce a mobile survey solution. A partnership with Embrace Mobile will bring the Bellview® data collection suite to mobile phones. More

GMI Appointments and Upgrade

Feb 1 2007

Software and panels firm GMI has promoted two senior execs at its Asia-Pacific headquarters in Sydney, in addition to making two senior appointments in Seattle and a raft of others worldwide. It has also upgraded its Research Analyzer tables tool, with enhanced weighting and data manipulation features. More

CMOR Director Role Filled

Feb 1 2007

CMOR has hired a new Director of Government Affairs to replace Christopher Lee, whose departure was reported yesterday. Howard Fienberg, formerly legal advisor to Congressmen Christopher Cox and Cliff Stearns, started work at the survey research body this week. More

Research Now Buys Canada's OpenVenue

Jan 31 2007

Panels company Research Now has announced the acquisition of Samplenet e-Research Solutions, which trades as OpenVenue. The price for Canada's largest specialist online fieldwork company is a maximum of C$47.5m (£20.5m), subject to performance. More

Software Giants to Muscle in on BI

Jan 31 2007

The EMEA market for Business Intelligence (BI) platforms will grow at an annual compound growth rate of 9.7% to reach 1.9bn Euros in 2010, according to Gartner. However, the analyst warns pure play BI companies to expect a strong challenge from software's 'mega vendors'. More

Senior Promotions for SSI

Jan 31 2007

Survey Sampling International (SSI) has announced a number of senior promotions to support its worldwide expansion, following the recent appointment of Jim Follett as CEO. Among them, MD Europe Kees de Jong is promoted to Director of Globalization with COO Europe Michel Guidi stepping up to fill the MD Europe role. More

GfK Launches Mobile Content Research Firm

Jan 30 2007

GfK and entertainment sales data firm Media-Control, have announced the formation of a joint venture, GfK M², to track mobile content sales. The company will get its data direct from content and network providers, and hardware and component manufacturers. More

Interview-NSS Buy Boosts Synovate Media Strength

Jan 30 2007

Synovate has acquired Amsterdam-based Interview-NSS, The Netherlands' largest independent full-service market research company – and its European Data Collection Centre (EDCC). The buys will be integrated with Synovate's existing operations in the country and led by MD Carlo Stokx. More

Cars.com Strategist Joins InsightExpress

Jan 30 2007

US online research specialist InsightExpress has hired Elise Neel from Cars.com as its new Director, Online Media Measurement. Her remit will include setting strategy and building a client service team for the West Coast; and developing the advertiser-direct segment. More

Houston: We No Longer Have a Problem

Jan 29 2007

Arbitron has won Media Rating Council® (MRC) accreditation for its Portable People Meter(TM) radio ratings data in Houston, after a tough two-year process which has seen deadlines pushed back and plans changed for the audience measurement firm. More

Starcom Signs for TiVo Service

Jan 29 2007

Media planning and buying company Starcom USA has become the first media agency client for TiVo Stop||Watch(TM), the new second-by-second ratings service recently announced by the DVR pioneer. More

MR Launch for Channel Marketing Firm

Jan 26 2007

Chicago-based channel marketing specialist Frank Lynn & Associates has launched a research division, Insight Research, to be led by its Principal, Jeanne Fec and Director Roxanne Lenny. More

IMS Promotions and Principles

Jan 25 2007

Pharma and healthcare research giant IMS Health has promoted Gilles Pajot to COO and Leslye Katz as Senior VP and CFO. The firm has also been in a federal court this week, defending the right of companies to see prescription data from individual physicians. More

ToLuna Expects to Treble Revenue

Jan 25 2007

A trading statement from online panel firm ToLuna suggests sales and operating profits for 2006 will beat market expectations. The firm anticipates turnover of not less than £8.3m, almost trebling versus a pro forma £3.0m for 2005. More

FIRM Continues Strong Growth

Jan 24 2007

Online survey software provider, FIRM (Future Information Research Management), has reported 2006 revenue up 26% to $21.8 million, and a 13% EBIT margin. More

Reid Building Canadian Panel

Jan 23 2007

Angus Reid Strategies has announced a Canadian online panel, Angus Reid Forum. Tools and technology from sister company Vision Critical will manage the panel and provide rich media applications to engage participants. More

Funding for Blog Assessment Firm

Jan 23 2007

San Francisco-based startup BuzzLogic has won $9.6m (£4.9m) in venture capital, with which to develop tools and services aimed at defining and measuring influence in social media such as blogs. More

Kantar Merges Japanese Firms

Jan 22 2007

Kantar has announced the merging of its Japanese businesses into a single unit. The Japanese offices of Research International, Millward Brown, ICM/Added Value and Lightspeed Research will henceforth function as Japan Kantar Research (JKR). Kantar says it has no plans to replicate this approach elsewhere in the world. More

VNU Changes Name to 'The Nielsen Company'

Jan 18 2007

VNU today continued its radical overhaul following its return to the private sector, by changing its name to 'The Nielsen Company'. The firm says the move 'emphasizes its best-known brand name and underscores its commitment to create an integrated, streamlined global organization'. More

Lightspeed Stats on Mobile Phone Survey Response

Jan 18 2007

Sixteen to twenty-four year olds are not only much more likely to respond to surveys conducted via mobiles, they also respond more quickly, according to Lightspeed Research's analysis of its pilot cell phone panel. More

ONS Plans Move from London

Jan 17 2007

The UK's Office for National Statistics (ONS) has told staff it plans to close the London office at Drummond Gate, Pimlico, by 2010. Staff would either be relocated – most of them to Newport, Wales - or made redundant. Unions have reacted angrily to the news. More

Acxiom and I-Behavior Forge Partnership

Jan 17 2007

Database giant, Acxiom Corporation and database marketing services company I-Behavior, have linked up to offer in-depth and localized data on consumer purchasing behaviour to multi-channel retailers. More

Directorial Debut for (MR's) Meg Ryan

Jan 17 2007

US-based Online Survey Solution (OSS), part of M/A/R/C® Research, has appointed Meg Ryan as Director of Client Development, responsible for selling online data collection services to fellow market research agencies. More

Lightspeed Launches B2B Panel

Jan 16 2007

Lightspeed Research has launched a business-to-business panel in the US, ELITEOpinion. Composed of purchase influencers in industries including telecoms, finance, insurance, corporate travel and IT / technology, the panel operates as an exclusive online community. More

Nielsen Minutes Available from This Month

Jan 16 2007

Nielsen Media Research has confirmed that it will begin providing commercial-minute ratings as early as the end of this month. Clients will get an updated version of the firm's NPOWER software on Jan 29th to perform their own minute-by-minute analyses, and Nielsen's own All Minute Data File will follow in April. More

New Beat for Kopp

Jan 16 2007

Online analytics company WebTrends has appointed Tim Kopp as its new CMO, responsible for all the company's marketing and branding. Kopp was previously head of the Worldwide Interactive Marketing Organization at Coca-Cola Company. More

Partners Pool Online Consumer Understanding

Jan 16 2007

Online audience specialist comScore Networks has agreed a multi-year licensing agreement with behaviorally-targeted online advertising network TACODA®. TACODA CEO, Curt Viebranz says the deal 'integrates two of the largest repositories of knowledge about online consumer behavior'. More

New Head of Operations for Knowledge Networks

Jan 16 2007

Richard Catrone has replaced Joe Viglianti as Senior VP, Operations at Knowledge Networks (KN). Vigilanti retires after 35 years at KN and predecessor firm Statistical Research, Inc. More

Research Now Manager Found Murdered

Jan 15 2007

The body of Cathy Marlow, Finance Manager for panel firm Research Now, was discovered in the shower cubicle of the firm's London head office on Saturday night. Police say the 28-year old was murdered in a 'frenzied attack', and are questioning a man in connection with the inquiry. More

New MD in Asia for Market Probe

Jan 15 2007

US-based Market Probe Inc has hired Amit Adarkar as MD of its operations in India and Dubai. More

Parry to Take Kellner's Chair at YouGov

Jan 15 2007

Thriving UK-based pollster YouGov plc has appointed Roger Parry, former Chairman and CEO of Clear Channel International, as a Non-Executive Director. As of 26th April, Parry will also become Non-Executive Chairman while current Chair Peter Kellner moves to the role of President. More

TNS Buys in South Africa

Jan 12 2007

TNS has announced its acquisition of a controlling interest in South African company, Research Surveys. More

Enter the Massive Multiplayer Panel

Jan 12 2007

US provider Evolution Research has announced a deal with online gaming destination FiringSquad.com to create North America's largest panel of online gamers. The deal aims to provide faster and better research results for game publishers and developers. More

Marketing Sciences Promotes Three

Jan 12 2007

UK-based Marketing Sciences has appointed Danni White to its Board, and promoted both Eileen Sutherland and Chris Peach to Research Director roles. More

YouGov Adds Arab Omnibus and Organisational Consulting Wing

Jan 11 2007

YouGov has hired Dr. Andy Brown as Director leading a new Organisational Consulting offer. Meanwhile its Middle Eastern subsidiary YouGovSiraj has announced an online Omnibus Service covering the UAE, Saudi Arabia, Syria, Morocco and Egypt. More

Kaye Joins OTX To Head New Qual Division

Jan 11 2007

Consumer research and consulting firm, OTX (Online Testing eXchange), has hired Dave Kaye from Flamingo International, to head its newly launched qualitative arm in Europe and Asia. More

Research Now Hits the Trebles

Jan 10 2007

Online fieldwork provider Research Now has announced its Final Results for the year to 31 October 2006, with turnover nearly trebled to £9.6m (2005: £3.6m) and profit before tax more than trebled to £1.6m (2005: £0.5m). More

Feature #2: MRS Plans Client Partner Service, and Wider Definition

Jan 10 2007

The MRS is agency dominated and will work hard to get research clients more involved, according to Chairman Simon Lidington. The UK association must also broaden its base to include emerging professions and techniques on the edge of the sector – 'if we don't represent them, somebody else will'. More

Feature: MRS Backs International Co-operation

Jan 9 2007

MRS Chairman Simon Lidington talks to DRNO about the challenges facing the organisation and the industry, and about the recent decision to join the international association of MR associations, EFAMRO. Today, the prospects for international co-operation; tomorrow a look at the MRS' domestic plans. More

Follett to Lead SSI as Co-founder Weiman Departs

Jan 9 2007

Jim Follett, former COO of NOP World, is to replace Bev Weiman as Chief Executive Officer of panels firm Survey Sampling International (SSI). Weiman, who co-founded SSI along with Tom Danbury in 1977, cited personal reasons for her departure. More

Globalpark Makes Room for Growth

Jan 9 2007

Research software firm Globalpark UK has moved to larger London premises following rapid expansion in 2006. The company, which recently launched a new version of its Surveycenter package, has also boosted its sales team with the appointment of Diana Dawkins. More

Second Innings for DVL Smith Group

Jan 5 2007

UK research guru David Smith has revived his old company name and is back in business just days after vacating the Chairman's seat at Illuminas. The new DVL Smith Group already has offices in London Docklands and, thanks to a partnership with Australian financial specialist John Marinopoulos, in Melbourne. More

New Tool to Aid Product Development

Jan 5 2007

Market research supplier, Mintel, and retail and consumer information provider, Information Resources Inc (IRI), have paired up to launch a new tool which they claim could reduce the cost of new product development by up to 80%. More

Technology Drowning Managers in Info

Jan 5 2007

Middle managers on both sides of the Atlantic are spending up to two hours a day rummaging around for the information they need to do their jobs - yet more than 50% of what they find is of no value. The results come from a recent survey by Accenture. More

Burke Promotion and Appointment

Jan 5 2007

US provider Burke, Inc. has promoted Steve Clark to Senior VP in its operations and technology unit, Data Acquisition and Processing. The company also appointed Judithe Andre as an Account Manager. More

Greenfield Launches Community for Healthcare Panellists

Jan 4 2007

Greenfield Online has launched the first of a series of specialist online communities, taking advantage of its recently announced next generation panel management system. Curizon(TM) provides a custom portal page and other features for the firm's panel of physicians and other healthcare professionals. More

Measurement Split Worries Radio Ad Industry

Jan 3 2007

With eight days to go until Arbitron launches its first PPM service in Philadelphia, two groups representing more than a quarter of the market's radio ad spend are still not on board. Media agency comments suggest the problems may jeopardise all radio ad buying in the market. More

Nielsen Extends Retail Partnership

Jan 2 2007

ACNielsen has signed a new five-year agreement expanding its partnership with Dollar General, which operates more than 8,000 dollar stores. ACN will provide Account Level Services for the US retailer, including a Census level trade area which will be available to the vendor community. More

Sri Lanka Center for GMI

Jan 2 2007

US-based software and panels firm GMI has announced the opening of a new technology center near the Sri Lankan capital Colombo; plus three new appointments from December. More

New Nielsen Classification to Debut in Middle East

Dec 21 2006

ACNielsen has announced a new classification system for the Middle East and North Africa region. The Living Standards Measurement (LSM) system will initially be introduced in Saudi Arabia, the UAE, Morocco and Egypt. More

RAB to Report Quarterly Radio Revenue in Dollars

Dec 21 2006

In the US, the Radio Advertising Bureau (RAB) announced this week it will report future quarterly radio revenue in dollars, to make its coverage more transparent and bring it in line with the majority of media revenue reporting practices. More

Greenfield Launches Mobile Panel...

Dec 20 2006

US-based provider Greenfield Online has followed up recent announcements of 'Real-Time Sampling' and panel management technologies with the launch of a mobile survey respondent panel, Text2Express(TM). More

... and Maritz / Invoke Launch Mobile Research Platform

Dec 20 2006

Maritz Research and interactive technology provider Invoke Solutions have joined forces to develop Invoke Ping, a platform that will deliver consumer research via mobile devices. More

Another Blooming Appointment for TNS

Dec 19 2006

TNS has further boosted its North America Custom management team under Kimberly Till with the appointment of Enzo Micali as Chief Information Officer. Micali previously held the same role at 1-800-FLOWERS.COM. More

BARB Begins Sifting

Dec 19 2006

A dozen research suppliers have submitted a total of 24 proposals to UK audience measurement body BARB in response to its invitation on next generation measurement. More

MR Outsourcing Firm Adds Financial Research Unit

Dec 19 2006

India-based research outsourcing firm Dexterity is to expand its range of offers with Finalyzers, a division specialising in financial research and analysis. More

Up To 4,000 Jobs to Go in VNU 'Transformation'

Dec 18 2006

VNU has begun what it calls a 'major corporate transformation' including the phasing out of its existing group structure and the cutting of up to 4,000 jobs in 2007. NMR CEO Susan Whiting is promoted to a new group-wide EVP role while Frank Martell and Steve Schmidt will leave the company. More

IMS Buys Portfolio Strategy Specialist

Dec 18 2006

IMS Health is to buy the Life Sciences practice of US-based Strategic Decisions Group (SDG), which focuses on portfolio strategy consulting for the pharmaceutical and biotech industries. More

Synovate Targets Indian Acquisition

Dec 15 2006

Synovate is examining possible acquisitions in India. Asia CEO Tim Balbirnie said the company was looking for firms with strengths in specialist areas such as automobiles, healthcare and loyalty, as well as advanced analytics, according to online publication the Business Standard. More

Arbitron Debuts Mobile Diary Option

Dec 15 2006

Arbitron has unveiled a preview of a new version of its electronic diary, which enables radio ratings surveys to be conducted through mobile Internet-capable devices. More

GMI and Media-Screen Tie Knot

Dec 15 2006

GMI (Global Market Insite, Inc.) has announced a strategic partnership with Media-Screen, an online consumer research specialist based in San Francisco. GMI will provide panel access and technology to power Media-Screen's Netpop(TM) syndicated research series. More

Data Firm Adds Clout

Dec 14 2006

Digital information management firm ZANTAZ, Inc. has appointed Robert (Bob) Little as VP of Product Marketing and Jack Dempsey as VP of Product Development. More

Pulse Panellists Invited to Chat

Dec 13 2006

Research Process Outsourcing (RPO) company Pulse Group has added social networking features to its 'Planet Pulse' online panel community, in line with the explosive growth of sites like MySpace and Bebo. Members in twenty countries can now interact with each other via a live forum feature. More

Telephia Targets Mobile Broadcast Measurement

Dec 12 2006

Mobile media researcher Telephia has announced it will partner with software firm Roundbox, Inc., to develop on-device audience measurement for mobile broadcast applications, including television, using technology on the subscriber's handset. More

New CMO for Business Objects

Dec 12 2006

Business intelligence specialist Business Objects has appointed Marge Breya, formerly of BEA and Sun Microsystems, as Senior Vice President and Chief Marketing Officer. Her role will include management of the company's product line businesses. More

Nielsen Accepts Dual Ratings Approach

Dec 11 2006

Nielsen Media Research has agreed to develop its TV ratings along two lines, following a meeting last week with more than 100 clients. Parallel with the development of more flexible minute-by-minute data, the firm will offer a simpler 'average commercial minute ratings' service. More

Lightspeed Grows BusDev Team

Dec 11 2006

Lightspeed Research has boosted its North American sales team with two appointments. John Tanzola joins as Vice President, Business Development and Greg Stevens as Business Development Representative. More

Polimetrix Adds to YouGov Cauldron

Dec 8 2006

UK success story YouGov plc is hoping to use its magic formula in the US: today it announced it has acquired a 32% shareholding in Polimetrix Inc., an online political and social research agency founded in 2004 by Stanford Professor Douglas Rivers. More

MetrixLab Builds a Better Mousetrap

Dec 8 2006

Hi-tech agency Metrixlab has announced 'sensational' results for an 'online eye tracking' tool which uses mouse movements to measure the attention paid to a web page by users. The firm says large scale validation of the method at Groningen University shows a 0.9 correlation with 'traditional' eye tracking. More

Tapper Up - Ziment Promotes Chief Methodologist

Dec 8 2006

The Ziment Group has promoted John Tapper, Ph.D. to COO of its primary research division Ziment Custom – he also retains the title of Chief Methodologist. More

iD Factor Leads Parent's Growth

Dec 7 2006

In the UK TMN plc, which owns panels firm The iD Factor and newly launched online research consultancy division iCD, has announced record revenue (£8m) and profits (£1.4m) in its half-yearly statement to the stock market. iD Factor grew fastest of its three core divisions, with sales up 122%. More

Interactive Advertising Bureau Finds New CEO

Dec 7 2006

New York-based industry association The Interactive Advertising Bureau (IAB) has announced that Randall Rothenberg will be joining as President and CEO in January. He replaces Greg Stuart, who stepped down as CEO in August. More

TNS Continues to Strengthen North American Team

Dec 6 2006

TNS has appointed two Executive Vice Presidents for its North America Custom Research leadership under Kimberly Till. Michael O'Keeffe joins to lead Operations and MCP, and Larry Levin to head up U.S. Consumer Goods & Services. More

Lightspeed Adds Two VPs

Dec 6 2006

Lightspeed Research has strengthened its North American executive team with the addition of Nancy Kienzler as VP of Research Operations and Francesco Colbertaldo as Senior VP of Business Development. More

Bindra Returns to IRI

Dec 6 2006

Analytics specialist Information Resources Inc. (IRI) has re-hired Jatinder (Ronny) Bindra as Senior VP of Retail Insights, based in the Chicago head office. More

Keynote Buys Web Benchmarking Service

Dec 5 2006

In the US, online business performance consultancy Keynote Systems has acquired the GómezPro business unit of Watchfire, strengthening its CEM (customer experience management) business and adding five former Watchfire consultants to its team. More

Experian Buys in Belgium

Dec 5 2006

Experian has acquired Belgian micromarketing and consumer analytics firm Adhoc Solutions. Adhoc will provide a Belgian base for the information giant's Business Strategies division and bring added consumer profiling, segmentation and retail analysis expertise to Experian's Mosaic system and other offers. More

Ponemon to Drive CASRO Public Affairs Effort

Dec 5 2006

The Council of American Survey Research Organizations (CASRO) has appointed Dr. Larry Ponemon, Chairman and founder of the Ponemon Institute, to serve as Chairman of its Government & Public Affairs (GPA) Committee and GPA Director. He succeeds Jim Robinson, creator of the GPA function, who died in September. More

Analytics Firm Buys Into Search Marketing Arena

Dec 5 2006

Portland, Oregon-based online analytics company WebTrends has announced the acquisition of a search marketing specialist, ClickShift, giving it an entry into search marketing. More

Ciao Adds Business Data to Panels

Dec 4 2006

Online survey firm Ciao has launched a 'Career Profile' option. The new data allows clients to use job categories to select samples from its panelists in 23 countries across Europe, Asia, Latin America and Australia. More

IT Panel Partner and More Appointments for GMI

Dec 1 2006

Software and panels firm GMI has announced a partnership with DNSstuff.com, which will enhance its ability to recruit IT panelists for its TechSay.com online IT panel. Meanwhile another sixteen staff have joined GMI this month, including Anthony Milano and Peter Grove as US-based Vice Presidents.
More

IMS Progress on Patient Data and Health Outcomes

Dec 1 2006

Pharma research giant IMS Health has announced it has successfully integrated anonymised patient-level data (APLD) across its global portfolio of information, analytics and consulting; and established a new global team of health economics and outcomes experts. More

Research Firm Leads Indian Outsourcing Rankings

Dec 1 2006

Offshore outsourcing and panel services firm Cross-Tab has been named as the 4th fastest growing technology company in India, in the latest Deloitte Fast 50 rankings. The ranking makes it the fastest growing firm in the country's thriving BPO / KPO sector. More

Australian Office for SSI

Nov 30 2006

US-based Survey Sampling International (SSI) has announced the opening of a new office in Sydney, Australia. More

Media Maven Mandel Joins VNU to 'Follow the Consumer'

Nov 29 2006

Jon Mandel, one of the highest profile media buyers in the US, has joined VNU as CEO of newly formed business unit, NielsenConnect. More

Solari Joins InforSense to Lead Expansion

Nov 29 2006

In the US, analytical technology firm InforSense has hired Richard Solari as Vice President of Analytics Solutions. Solari, a former Oracle data warehousing and analytics specialist, will lead the company's expansion into several new markets. More

Evangelical Synovate Unveils New Model

Nov 28 2006

Synovate has announced with considerable fanfare the forthcoming launch of a new modelling system which it claims will be 'the first to accurately predict what people will buy.' The Brand Value Creator is the brainchild of Jan Hofmeyr, co-creator of The Conversion Model, who joined the agency in the spring. More

Greenfield to Offer 'Virtual Panels'

Nov 28 2006

Greenfield Online will announce a new Real-Time Sampling(TM) capability at two major US conferences this week. The firm says the new technology will widen the industry's 'pool' of respondents and create 'Virtual Panels(TM)' of respondents from its own Global Survey Network of affiliated web sites. More

New MD and Launches for Nebu

Nov 28 2006

Research software firm Nebu has found a new UK Managing Director from a familiar source; released new versions of its panel management and web interviewing systems; and announced a partnership with Embrace mobile to facilitate mobile phone surveys using text messages. More

New Leader for Custom Panel Division

Nov 28 2006

InsightExpress has expanded its Media & Custom Panels group with the appointment of Peter Zsamboky, formerly of Ipsos and OTX. This latest hire means the company has doubled of its head count in the past 18 months, to over 100 employees. More

Ciao Welcomes Broadbent from TNS

Nov 23 2006

Digital media and panels firm Ciao has appointed ex-TNS Director, Ross Broadbent, as New Product Development and Product Management Director. More

Web Analytics Tool Upgraded

Nov 23 2006

WebTrends, the web analytics company, has just launched the latest version of WebTrends Marketing Warehouse(TM), helping marketers to link customers' online actions with their offline profiles from demographic, psychographic and geographic data. More

Online Survey Addiction Skewing Results?

Nov 22 2006

Can results from online panels be trusted? Gian Fulgoni, Chairman of US-based comScore Networks set alarm bells ringing at this year's CASRO Conference with statistics about three-a-day survey respondents; but panel firms say the industry is taking a mature approach to the issue. More

New Text Tool to Analyse Emotions

Nov 22 2006

Canadian and US firms Itracks and The Dcypher Group have joined to launch an analysis tool called Qualmetrix, which enables researchers to assess respondents' emotional reactions from any piece of written text. More

Confirmit 11 Unveiled

Nov 21 2006

Online MR software company FIRM will pre-launch version 11 of its Confirmit MR suite at the ESOMAR Panel Research conference in Barcelona next week. The new release includes a new Community Panel module which promises to enhance panellist engagement and response rates. More

Australian Panel for ToLuna

Nov 20 2006

Panel and research technology provider Toluna is to expand into the Asia Pacific market with the launch of an Australian panel community, currently at 30,000 members. More

New Timetable, Client for Arbitron's PPM

Nov 20 2006

Arbitron has updated its rollout schedule for the PPM ratings service, pending settlement of two outstanding issues with the Media Rating Council's audit committee. Meanwhile Interep, the US's largest independent national radio representative, has signed up to use the PPM service when launched. More

Research Now Grows US Presence with Chicago Office

Nov 17 2006

European online fieldwork and panel specialist Research Now has opened a Chicago office and appointed Mike Gray, Vice President – Client Development, to build the Chicago team. Nine other staff join the agency's US team. More

First Agency Client for New TNS Set Top Box Service

Nov 17 2006

TNS Media Research has signed up a first agency client for its new digital audience measurement service based on anonymous set top box data. Media and communications agency Starcom USA will receive information from 300,000 digital subscribers in LA. More

Nielsen Date for VOD Launch

Nov 16 2006

Nielsen Media Research (NMR) will launch a service to measure nationally distributed Video On Demand (VOD) content, on December 11th. The service will use the National People Meter sample used for television ratings, and 'watermark' content for detection by its new Active/Passive meter. More

Leading Edge Expands Horizons

Nov 14 2006

Pioneering Australian agency The Leading Edge (TLE) has launched a new strategy called '20/10 Vision', and hinted at expansion in 'Northern Europe, the US and North Asia' in the coming months. More

Collins Joins MRI Team

Nov 14 2006

Research veteran Jim Collins has joined Mediamark Research Inc. (MRI) as Senior Vice President for Research. He spent the previous eight years at Scarborough Research, latterly as Senior VP of Information Systems. More

Gongos Tools Aim to Enrich MR Exchanges

Nov 13 2006

US consultancy Gongos Research has launched two new initiatives, 'i*Communities', a custom platform that encourages online interaction between consumers; and 'Active Intercept', which offers moderators the chance to inject qual questions for specific respondents completing a quant online survey. More

MR Outsourcing Firm Makes India's Technology Elite

Nov 13 2006

India's MR outsourcing industry continues to flourish: Dexterity Business Analysts, a firm providing technology services for research and analysis, has been singled out as one of the country's fastest growing tech firms by Deloitte. More

UK Research Firms Widen the Net

Nov 9 2006

UK research employers are at last showing a little more flexibility in their attempts to find candidates for hard-to-fill positions, according to feedback from specialist recruiters, quoted in the forthcoming MRWho. More

Smart Cell Phone Partners Press On with Testing

Nov 9 2006

Audience measurement partners Ipsos and The Media Audit have this week confirmed that they will start installing encoders for their phone-based measurement system in Houston radio stations in December, and will conduct an 'Expert Witness' test the same month, to help validate the methodology. More

Phone Option Surveys Score Over Online-Only

Nov 9 2006

Telephone or hybrid surveys can offer greater convenience, relax respondents more and elicit longer open-ended answers than pure online methodology, according to a comparison by US provider Anderson Analytics, working with automated phone survey firm Big Ears. More

Greenfield Turnaround Continues

Nov 8 2006

Greenfield Online has reported results for the third quarter of 2006, ended September 30. The figures show improvements over those for the previous year and President and CEO Albert Angrisani says there has been progress 'in many areas of the business' but that the management are 'not satisfied'. More

Promotion for Arbitron's Data Collection Expert

Nov 8 2006

Arbitron continues to promote long-serving employees in senior positions: this week, 27-year company veteran Dottye Gould-Smith becomes Senior Vice President, Respondent Acquisition & Compliance Operations. More

comScore Upgrades Media Planning Tool

Nov 8 2006

Online measurement specialist comScore Networks has launched Plan Metrix, an upgraded version of its media planning tool AiM (Audience insight Measures). comScore says the new tool offers 'improved usability and broader insight into consumer preferences'. More

UK's Best Agencies Inseparable

Nov 7 2006

Two agencies tied for the top award at last night's 'Research Excellence and Effectiveness Awards', hosted by the MRS in London. Judges could not choose between FreshMinds and Flamingo International as Best Research Agency 2006. More

Spanish Language Software Launch

Oct 26 2006

In the US, Creative Research Systems has announced the release of a Spanish language version of The Survey System, its survey software package for web, paper, telephone and PDA surveys. More

FIRM Continues Rapid Revenue Growth, Improves Margin

Oct 25 2006

Online research software company FIRM has announced third quarter results with organic revenue up 32% year on year, from £3.7m to $4.9m. EBIT margin rose to 11% from just 2% in Q3 2005. More

GMI Adds to Senior Team

Oct 25 2006

Panels and software firm GMI (Global Market Insite, Inc.) has appointed a CFO, Michael Vernon, and a new VP of Human Resources, Judy Loucks. More

Online Survey Suite Targets Global Corp.s

Oct 24 2006

Enterprise feedback provider NetReflector has released VantagePoint, an online survey software solution offering a customer and employee feedback system tailored to the complex needs of global corporations. More

Online Focus Group Solution Launched

Oct 24 2006

MarketTools, Inc. has launched a new end-to-end online focus group solution, Zoomerang Online Focus, at this week's Market Research Event in LA. Participants can be recruited from the firm's ZoomPanel(TM) of more than 2.5 million US consumers. More

Sports Measurement Alliance

Oct 23 2006

In the US, Greenfield Online and custom researcher Turnkey Sports & Entertainment have announced an alliance to give sports marketers real-time access to the opinions of sports fans worldwide, to measure sponsorship effectiveness and build audience. More

Dexter Reveals Truth

Oct 23 2006

Andy Dexter, former CEO of Incepta Marketing Intelligence, has announced the forthcoming launch of a new strategic insight-based consultancy, named Truth. The agency, with the guiding principle 'maximum insight, minimum data', will provide 'a complement to mainstream marketing research'. More

NetRatings Offer Probed

Oct 20 2006

In the US, an investigation into VNU's proposed buyout of the remaining shares in majority-owned subsidiary NetRatings has been launched by Kahn Gauthier Swick, LLC (KGS), specialists in stock market fraud and shareholder suits. More

Arbitron Third Quarter Results

Oct 20 2006

Arbitron has announced results for the third quarter ended September 30, 2006. Revenue of $90.7 million is up 6% on Q3 2005, but planned spending on the PPM and Project Apollo initiatives have contributed to increased costs and expenses, with earnings before tax still trailing 2005 figures. More

New Leader for Burke's Analysis Division

Oct 20 2006

Burke, Inc. has promoted Dr Jamie Baker-Prewitt, Ph.D. to Senior VP, Director, Decision Sciences, with overall responsibility for the firm's research design and analysis arm. More

New NMR Division Launches Video Game Ad Metrics

Oct 19 2006

Audience measurement specialist Nielsen Media Research has a new division, Nielsen Wireless and Interactive Services, headed by VP Jeff Herrmann; and has announced the launch of GamePlay Metrics, a new rating service for video games. More

LPMs for Five Cities in 2008, Says Nielsen

Oct 19 2006

Nielsen Media Research has announced that its Local People Meter (LPM) technology will be launched in the five key centres of Phoenix, Minneapolis, Cleveland, Miami and Denver, in 2008. More

Arbitron's People Person Gets Wider Business Role

Oct 18 2006

Arbitron has underlined the link between its people and its overall business success with the promotion of Marilou Legge to Senior VP, Organization Effectiveness. The new role builds on her former duties as VP for the company's Talent Acquisition and Development group. More

Experian Boosts Analytics Offer

Oct 18 2006

Information giant Experian has launched six new solutions under its Marketing Services unit, to optimise marketers' communications with their best customers and prospects. The six, aimed at 'making insight actionable', include Prospectvue, an advanced, multichannel analysis tool. More

End for UK's RBA Research

Oct 17 2006

Leeds-based RBA Research is in administration and will cease trading at the end of October. The public sector specialist has seen margins eroded by aggressive competition from larger agencies. More

Nielsen Names Nearly Ninety

Oct 17 2006

Audience measurement giant Nielsen Media Research has established five new Client Advisory Committees, consisting of almost 90 senior clients, to guide the company's Anytime Anywhere Media Measurement (A2/M2) initiatives, aimed at moving measurement into the integrated media age. More

Launch of Monitor for Japan's Online Ads

Oct 16 2006

Nielsen//NetRatings has launched its online advertising measurement service, AdRelevance, in Japan. Initial results show a market worth 19.2 bn Yen or US $160m for display ads in September, with beauty the highest spending sector and Vodafone-Softbank the top advertiser. More

NetRatings Pursues Four More over Patents

Oct 16 2006

Online audience specialist NetRatings has expanded its patent enforcement program with the filing of lawsuits against four companies, including WebTrends, Inc., alleging infringement of patents it owns or controls. More

Awards for MR Services Firms

Oct 16 2006

Two companies providing services for research firms have scooped high profile awards in Asia Pacific: RPO specialist Pulse Group winning an APICTA 2006 Award, and software developer QSR International a top Australian Export award. Meanwhile in the UK, GfK NOP's Field Marketing team has also carried off a number of prizes. More

Scarborough Adds Mall Audience Data

Oct 13 2006

Scarborough Research and Arbitron have announced the launch of a new data set giving detailed information about mall shoppers in the US. The Scarborough Mall Shopper Audience data will be integrated with reach and frequency models for mall ads and promotions. More

Arbitron Promotes Thom Mocarsky

Oct 13 2006

Audience researcher Arbitron has promoted Thomas F. Mocarsky to Senior Vice President, Press and Investor Relations. Mocarsky has worked at the firm since 1982 and was most recently VP, Communications. More

Harris Launches Service Bureau in Europe

Oct 12 2006

Harris Interactive has launched a European unit for its Service Bureau. HISB Europe will offer MR firms in Europe a range of services including telephone, face-to-face and online data collection, the SynTrack Online survey transitioning service and Integrated CATI-WAPI (ICW), among others. More

Major Launch for New Product Specialist BASES

Oct 12 2006

New product development consultant ACNielsen BASES has this week launched introSCAPE(TM), described by President Mitch Barns as 'the most significant improvement we've made to our core services in years.' The analytical framework is based on a proprietary model that describes the process by which consumers adopt new products. More

Evolutionary Tool from Ipsos

Oct 11 2006

Ipsos Insight has released 'Line Evolution' a proprietary tool aimed at helping consumer products manufacturers make better decisions about which products to include in their product lineups. More

Video In Demand

Oct 10 2006

Pioneering UK-based agency Nunwood has made two appointments to its Film Productions team, launched a year ago to offer clients documentary-debriefing, vox pops and other video options - and growing ahead of expectations. More

Davidson Takes Wheel at Pulse Train

Oct 10 2006

GT racing driver Louis Davidson has joined the Board of MR software provider Pulse Train as its new Commercial and Finance Director. Away from the track, he has spent the last eight years as Vice President and International Controller of SPSS Inc. More

YouGov Triples Turnover, Quadruples Profit

Oct 9 2006

YouGov plc, the polling and MR provider with bases in the UK and Middle East, has announced rapid growth in its preliminary results for the year to 31 July. Sales have more than tripled to £9.5m from £2.9m, while operating profit grew 302% to £3.9m. More

VNU Seeks Full Ownership of NetRatings

Oct 9 2006

Newly-private VNU is proposing to acquire the remainder of the shares in NetRatings, Inc., a company it majority owns (60.5%) with the rest publicly held. The firm is offering $16.00 per share in cash. The NetRatings board is meeting this afternoon to discuss evaluation of the proposal. More

Technical Hires for InsightExpress

Oct 6 2006

Online researcher InsightExpress has bolstered its technology team with three new appointments. Jeff Porper joins as Webmaster, Vlad Olkov as Internet Developer and Mike Beaudwin as Desktop Support Technician. More

Apollo Booster from WFA

Oct 5 2006

Project Apollo, Arbitron and VNU's proposed marketing information service linking advertising exposure and consumer purchase behaviour, has received the official endorsement of the World Federation of Advertisers (WFA). More

Ciao Strengthens European Team

Oct 5 2006

Ciao, the European company of online survey solutions provider Greenfield Online, has hired a new Director of Panels, Cyril Stern, and promoted several key sales and marketing executives within its European organization. More

Strategist Joins Business Objects

Oct 5 2006

US-based business intelligence software provider Business Objects has appointed Keith Gile as Senior Advisor in its Strategy Office. Gile, previously a principal analyst at Forrester, will report to the firm's Founder, Chairman and Chief Strategy Officer, Bernard Liautaud. More

Sales Appointment for Arbitron

Oct 5 2006

Arbitron has hired Michael Katz as Senior Sales Coordinator for its Eastern Region, based in the company's New York office and reporting directly to Jim Remeny, Senior Eastern Divisional Manager for Arbitron Radio Station Services. More

Lightspeed Buys Forrester's 'Ultimate' Financial Panel

Oct 4 2006

Lightspeed Research has acquired the 'Ultimate Consumer Panel' business of US-based technology researcher Forrester. The business uses tools developed in-house to analyze consumers' financial services behaviors using credit card, banking statement and transaction data. More

Canadian MR Association Unveils Respondent Charter

Oct 4 2006

Canada's Marketing Research and Intelligence Association (MRIA) has launched what it calls 'the world's first Charter of Respondent Rights', setting out the industry's commitment to respect respondents' time and privacy, and to honour the contribution they make to society. More

Census Bureau Stats Chief Joins Arbitron

Oct 3 2006

Audience measurement firm Arbitron has appointed Al Tupek as its Chief Statistical Officer (CSO). Tupek is former Chief of the US Census Bureau's Demographic Statistical Methods Division. More

Joint Venture Creates New UK Fieldwork Firm

Oct 2 2006

Full service agency ORC International and MMR division UK Fieldwork Services have announced a joint venture company, ORC Fieldwork Services, which will conduct ORC's field data collection and will be managed by directors from both companies. More

VNU Results for Second Quarter

Oct 2 2006

VNU has announced results for the three months ended June 30, dominated by an adjustment of Euros 71m for costs relating to the sale of the company in May. Excluding this, pro forma operating revenue was up 6% year on year in constant currency to Euros 943m, and operating income up 11% to Euros 114m. More

iD Factor Doubles Staff in One Year

Sep 29 2006

UK-based panel specialist The iD Factor has recruited five new members of staff, three as business developers. The firm says the expansion programme, which has already doubled its headcount to 34 in just 12 months, is ongoing. More

Chinese Milestone and North American Hires for GMI

Sep 29 2006

US-based panels and software firm GMI has passed another busy month, with the opening of a Netherlands office, seven appointments including an MD, Business Development, and the news that its Chinese panel now includes roughly 1 in every 1,000 of the population. More

Mobile Survey Solution Launched

Sep 28 2006

In the US, MarketTools has announced the launch of a fully-integrated mobile phone-based market intelligence solution, MarketTools Mobile, allowing live data collection and rapid access to up-to-date results via a web portal. More

New Hitwise UK Data Splits Out Paid Search Traffic

Sep 28 2006

Online competitive intelligence provider Hitwise UK has announced the addition of paid and organic search term data to its Search Intelligence(TM) 4.0 product. The new data will allow online marketers to analyse their competitors' paid and organic search strategies at a keyword level. More

Forrester Creates COO Role

Sep 28 2006

Forrester Research has promoted Charles Rutstein to the new role of COO. Rutstein has worked at the technology specialist for seven years, and is currently President of Forrester Americas, the firm's largest operating group. More

MR in China – a Market Summary

Sep 27 2006

UK agency B2B International, which plans to open a Beijing office in January 2007, has produced a detailed analysis of the Chinese MR industry. The White Paper identifies the main characteristics of the Chinese market for market research and highlights the great potential for research buyers. More

Arbitron Defers Satellite Radio Measurement

Sep 26 2006

Arbitron has further postponed its reporting of individual satellite radio channels and HD radio, pending more work to develop standards. It has also announced the inclusion of public and non-commercial radio stations in its local market ratings reports, beginning with the Fall 2006 release. More

Advisory Board for Confirmit

Sep 26 2006

Online survey software company FIRM (Future Information Research Management) has announced the formation of an advisory board for its Confirmit product. The Board is made up of prominent executives from research providers, including TNS' Tony Cowling. More

Perlman to Retire from Arbitron Board

Sep 25 2006

Arbitron Director and Non-Executive Chairman Lawrence Perlman has informed the Board that he will retire from the posts in the spring of 2007, following the conclusion of his current term, and not seek re-election. More

Scientific Ad Researcher Hires to Grow US Business

Sep 22 2006

Advertising assessment specialist MediaAnalyzer has announced a US expansion with new headquarters in New York City, and has named media veteran Charles Boyar as VP to lead its US business. More

Conference Feature: Silos, War Zones and Saving Children

Sep 21 2006

Our review of this week's ESOMAR Conference continues with Phyllis Vangelder's look at Tuesday's papers. They include suggestions for reconstructing research for the 21st Century, and a review of the challenges of opinion polling in Iraq. More

ESOMAR Names Award Winners

Sep 21 2006

ESOMAR drew to a close its 59th Congress in London yesterday, and announced the winners of four prizes. A new overall award for the best paper 2005-6 went to speakers from Australian agency The Leading Edge and client Carlton & United Beverages. More

IRI and TiVo Link DVR Viewing and Sales

Sep 20 2006

Digital video recorder (DVR) pioneer TiVo Inc. has continued its recent spate of research-related announcements with news of a partnership with US retail info giant IRI. The IRI TiVo Consumer Insights Suite will link DVR consumer viewing patterns with subsequent product sales. More

Harte-Hanks Buys Aberdeen Group

Sep 19 2006

US-based direct and targeted marketing company Harte-Hanks, Inc. has agreed to acquire technology researcher Aberdeen Group, Inc. for an undisclosed sum. More

Italian Panel Firm Aims for European Presence

Sep 19 2006

Italian online research specialist Nextplora is the latest in the booming sub-sector to announce international expansion. The Milan-based company has launched sites in English, French, German and Spanish and will offer analysis and advice covering Europe's five largest economies. More

MR Heavyweights Combine to Give 'gravitas'

Sep 18 2006

Eleven senior and high-profile figures from the MR world, all of whom are now offering consulting *to* MR providers, have pooled their skills to form a network spanning three continents. 'gravitas' is billed as 'the world's first ever global consulting group dedicated to the market research industry'. More

GMI Targets Panel Fraudsters

Sep 18 2006

MR software and panels provider GMI has launched an initiative aiming to protect the online research industry from fraudulent panelists. PureSample.com offers online MR firms the opportunity to match panelists against a database of 'known offenders', and report offenders of their own. More

Global MR Picture

Sep 18 2006

Global MR turnover topped US$23.3bn in 2005, according to ESOMAR's Industry Report, launched at its annual Congress today. France overtook Germany to become the third biggest world market, while China grew at 25% and will break into the global top 5 markets in 5-6 years if current growth continues. More

AMA Backs PRC Qualification

Sep 18 2006

In the US, the Marketing Research Association (MRA) has announced the official support of the American Marketing Association (AMA) for its Professional Researcher Certification (PRC) program. The program already has the endorsement of the ARF, CMOR, IMRO, the MRII and the Burke Institute. More

Voxco Chief Departs

Sep 15 2006

President and CEO Mario Mrvica is leaving MR software company VOXCO after four and a half years at the helm. Company founder Raymond Cyr will now take the position of CEO while shareholder Louis Lessard becomes Chairman of the Board and CFO. More

Hungary Panel for Research Now

Sep 14 2006

Online specialist Research Now has added a Hungarian panel to its range, brining its total international coverage to 20 countries. More

DIRECTV Taps TNS Media for Interactive Subscriber Info

Sep 14 2006

TNS Media Research has entered an agreement with US digital television service provider DIRECTV, Inc. to launch audience measurement services that will focus on the latter's interactive subscriber households. More

Full Service Launch for Angus Reid

Sep 13 2006

Leading Canadian pollster Angus Reid is to launch a new full-service strategic consultancy with an emphasis on online research solutions. Angus Reid Strategies has offices in Vancouver, Calgary, and Toronto and expects to open US offices in the coming months. More

ToLuna Revenue Rockets

Sep 13 2006

European online panel specialist ToLuna has announced strong results for the six months to 30 June. Revenue for the six months is £3.6m, already twenty per cent up on full year pro forma 2005 figures. More

Upgraded PPM to Track Unencoded Stations

Sep 12 2006

Arbitron is field testing the addition of an audio matching capability to its Portable People Meter (PPM) which would allow it to track the audience of radio stations that choose not to encode their signals. Existing PPMs can be upgraded over a phone line. More

Internet Challenge Spurs New Kind of Research

Sep 12 2006

Research faces a future of constant change, but recent legislation is unlikely to hinder its continuing growth, according to the 2006 Research Industry Trends Report. Last week we looked at data collection methods and world regions - this week, legislation, changing suppliers and the general outlook. More

Marketing Analytics Firms Merge

Sep 12 2006

Alterian, a provider of analytics and marketing software with offices in the UK and US, has acquired fellow software firm Nvigorate Limited. All Nvigorate staff will join Alterian and the existing management team will remain in place. More

Perseus / WebSurveyor Boost Management Team

Sep 11 2006

Following the announcement of their merger on July 19th, MR software firms Perseus Development Corporation and WebSurveyor last week appointed several key executives to their management team. Andrew Keenan is the new CFO, George Kanuck Senior VP of Sales, and Su Doyle Chief Marketing Officer. More

G & S Launches Data Filtering Tool

Sep 11 2006

Pharma and biotech firm G & S Research has launched NaviGRANT(SM), an online data filtering tool which finds, tracks, and analyzes biomedical research grant trends, via its G & S Discovery division. More

'Period of Exciting Change' for MR

Sep 8 2006

The Internet is leaving CATI far behind as the research industry's main data collection method, but also contributing to a move towards 'richer and more rewarding interactions among clients, providers, and the public', according to the 2006 Research Industry Trends Report. More

Scarborough Next to Get Thumbs Up from Busy MRC

Sep 8 2006

US shopping, media and lifestyle analyst Scarborough Research has announced the full accreditation of its core syndicated services by the MRC (Media Rating Council). These include its 75 Top-Tier Local Market Studies and its Multi-Market Study, beginning with the 2006 product year. More

Qual Software House Strikes Gold

Sep 8 2006

QSR International has announced that it is the first qualitative research software developer in the world to become a Microsoft Gold Certified Partner. More

Three Appointments at Nunwood

Sep 8 2006

Fast-growing UK agency Nunwood, once again nominated for the MRS/AURA 'Best Agency', has added three new staff to its team. More

Ciao Launches Global Media Panel

Sep 7 2006

Greenfield Online subsidiary Ciao has announced the launch of a global media panel, which will give clients the ability to target survey respondents based on their preferences for various media including television, radio, newspapers and magazines. More

New York Office for ToLuna

Sep 7 2006

Another European-based panel provider is expanding across the Atlantic: ToLuna PLC has today announced the opening of a New York office, to act as the hub of its US and Canadian operations. The news follows ResearchNow's announcement yesterday of a new US office and staff. More

Online Survey Software Enhanced

Sep 7 2006

Kinesis Survey Technologies, a software firm based in Austin, TX, has announced the release of Version 4.0 of its online survey creation package. New features include multilingual support, and more advanced options for tabulation, validation and invitation management. More

iD Factor Signs Panel Partners

Sep 6 2006

UK-based online fieldwork company The iD Factor has announced a series of deals with local panel providers, giving its clients access to a network of panels in 41 countries on five continents. More

Hires and New Office Boost Research Now in USA

Sep 6 2006

Research Now has followed up news of multiple UK appointments with the announcement of a new San Francisco office, the expansion of its existing US office in New York, and four senior hires. More

GfK Operations Leader Joins ORC

Sep 6 2006

Following yesterday's appointment of a new head for its Public Sector research, ORC International has announced the arrival of Andy Waller, previously of GfK, as Head of Operations at its European Information Centre based at the Angel, Islington. More

Ipsos Launches Smart Phone Device in Australia

Sep 5 2006

Ipsos Australia has announced it is in discussions with the country's Radio and TV industries to trial its MediaCell smart phone technology for audience measurement. The system is already in trials in the US and UK. More

GMI Buy Brings Virtual Store Options

Sep 5 2006

GMI (Global Market Insite, Inc.) has acquired London-based interactive survey specialist Media Intelligence. The buy gives GMI access to leading edge animated graphics and interactive techniques which will enable its clients to create simulations including product designs and store layouts. More

US Decline Pegs Back TNS

Sep 4 2006

TNS has announced its unaudited interim results for the six months to 30 June. Unspectacular overall revenue growth of 4.5% (underlying growth 3.0%) reflects a decline in US custom business, while the rest of the group achieved organic revenue growth of almost 6%. More

New Partnerships and Restructure for SKOPOS UK

Sep 4 2006

UK-based SKOPOS Market Insight & Consultancy Ltd has relaunched its services under the banner of 'Full Circle'. Features include dedicated sector-based research teams, and fieldwork support agreements with IFF, ORC Direct, Sparkler and Consumer Profile. More

Rapid Growth for Research Now

Sep 1 2006

UK-based online specialist Research Now has announced senior appointments for its London team, with Chris Dubreuil joining as Client Development Director and Paul Botje as COO. Also arriving are twelve staff for the client development, panel analytics and delivery teams. More

DoubleClick Go Ahead from Ratings Bodies

Sep 1 2006

Digital ad company DoubleClick has been certified by the Interactive Advertising Bureau (IAB) and its measurement accredited by the Media Rating Council (MRC). The news follows recent support for IAB's measurement standards from major advertisers. More

Mirza Leaves Nebu for Toy Challenge

Sep 1 2006

Tariq Mirza, one of the best known figures on the UK research software scene, is leaving the industry after 14 years for a 'different challenge' heading up a start-up toy company. Mirza was until now MD of Nebu UK. More

Santos Rejoins Urban Institute

Sep 1 2006

Washington's Urban Institute has welcomed back Rob Santos as its Senior Methodologist and Director of its Statistical Methods Group. Santos left the Institute in 2001 and worked as a Partner and Executive VP at NuStats Research & Consulting in Austin, Texas. More

Two HR Leaders in GMI Influx

Aug 31 2006

Panels and software specialist GMI has announced five new hires at Director and VP level – including two HR Directors; plus another twenty-two appointments this month, as it continues its rapid expansion. More

CGM Unit for Jupiter

Aug 30 2006

JupiterResearch has launched a new 'Social Marketing research' service which will specialise in online social networking and user-generated media, otherwise known as consumer-generated media or CGM. More

Marketers 'Lag in Online Skills'

Aug 29 2006

Marketing professionals in the US and UK are struggling to acquire the new online skills they need, according to 'The Face of the New Marketer', a study by online analytics firm Coremetrics. More

Audi Partners in New Swiss MR Lab

Aug 29 2006

Carmaker Audi AG has announced the funding of a new research centre at the University of St Gallen in Switzerland. The 'Audi Lab for Market Research' will be headed by leading MR and marketing academic Prof. Dr. Andreas Herrmann, who will work with a core team of six scientists. More

Global Remit for TNS Interactive

Aug 25 2006

TNS has today announced the launch of a Global Interactive business unit, led by Arno Hummerston as MD, and bringing together three co-ordinated areas – commercial, development and Computer Assisted Web Interviewing (CAWI) support. More

Power Info to Fuel Used Car JIT System

Aug 25 2006

J.D. Power and Associates' Power Information Network (PIN) has announced a strategic alliance with Driveitaway, a web-based remarketing company providing profiles of used fleet and leasing cars. The deal uses PIN's daily vehicle retail transaction information to provide dealers with a 'Just-In-Time' (JIT) stock system. More

Web Analytics Firm Acquired

Aug 24 2006

Web analytics firm ClickTracks Analytics Inc. has been acquired by marketing technology provider J.L. Halsey. ClickTracks says the deal should lead to 'an acceleration of its product development, marketing, sales and support capabilities' – including more integration of its tools with other marketing software. More

GMI Hires Boost Sales Team and Syndicated Offer

Aug 24 2006

Global Market Insite (GMI) has announced two senior hires. Jake Sedlock joins as Vice President of Enterprise Sales for North America and Michael Allenson as Vice President of Syndicated Research. More

General Electric Veteran to Lead VNU

Aug 23 2006

David L. Calhoun, previously Vice Chairman of General Electric Company (GE), was announced today as the new Chairman and CEO of VNU, based in New York. He succeeds interim CEO Rob Ruijter, who will revert to concentrating on his role as CFO. More

'Reinvented' Harris 'Achieves Every Major Goal'

Aug 22 2006

Harris Interactive has released its financial results for the fiscal fourth quarter (Q4) and fiscal year ended June 30, 2006. Revenue for Q4 was up 11% year-on-year to a record $60.0m and for the fiscal year up 10% to $216m. Net earnings leapt almost 500% to $9.5m or $0.15 per share. More

Beaumont Catches CGM Wave

Aug 22 2006

Jon Beaumont has left Continental Research, where he led the media division, to join online consumer generated media (CGM) specialist WaveMetrix. His role as Chief Research Officer will include development of the firm's fast-growing client roster. More

TNS Hires iTRAM Leader

Aug 21 2006

TNS has appointed Andrea Mezzasalma as global head of its Internet, Television and Radio Audience Measurement sector (iTRAM) - he will relocate from Milan to London. He takes over from Mike Gorton who will retire from TNS this year but function as a consultant. More

WPP Grows Profits

Aug 21 2006

WPP Group has reported half yearly results. Headline profit before tax rose over 24% to $566m (£316m) and like-for-like revenue was up a respectable 5% year-on-year. The Group's Information, Insight and Consultancy companies performed well although slightly behind other sectors on some key measures. More

European Upgrade for Oncology Study

Aug 18 2006

Synovate Healthcare has announced developments in the European arm of its Global Tandem Oncology Monitor. The study will increase its report frequency from quarterly to monthly, matching the US arm; and will give immediate access to monthly data online using SPSS' mrTables software. More

Coremetrics Director Joins Word Of Mouth Firm

Aug 18 2006

Word of mouth research and promotion specialist Bazaarvoice has appointed Michael Osborne as VP of Sales. He was formerly Director of Client Services at Coremetrics, a web analytics and marketing firm. More

Research Now Adds Four European Panels

Aug 17 2006

Research Now has announced the launch of four more of its proprietary research-only panels. The addition of Portugal, Greece, Belgium and the Netherlands brings the online specialist's total coverage to eighteen European countries, plus Australia. More

Ipsos Revenues Leap

Aug 17 2006

Ipsos has reported an excellent first half for 2006. Revenues are up 26.7% to Euros 407.7m, due mostly to organic growth of 8.6%, while the acquisition and integration of MORI, Understanding Unlimited and Camelford Graham contributed most of a 'scope of consolidation' rise of 14.1%. More

DecisionPoint Brings Shelf to Life

Aug 17 2006

New product forecasting and consulting specialist BASES has launched DecisionPoint, a tool which models key market factors in the context of a simulated retail shelf, in order to estimate consumer response to a wide variety of marketplace scenarios. More

IAB Chief Steps Down

Aug 16 2006

The Interactive Advertising Bureau (IAB), the association whose remit includes standards and guidelines for online ad measurement, has announced the departure of its CEO. Greg Stuart will leave the association at the end of 2006 to pursue new opportunities, with a successor to be sought immediately. More

CATI Expansion for GDCC

Aug 15 2006

CATI fieldwork provider Global Data Collection Company (GDCC), is expanding its CATI facility in Rotterdam, the Netherlands, from 105 to 150 seats. The company expects to take on at least six new permanent staff to support the growth, which it says is due to increasing demand for international CATI fieldwork into the EMEA markets, mainly b2b. More

Spread of RFID

Aug 15 2006

Two recent reports from ABI Research discuss the rapid expansion of the market for RFID, the tagging technology that promises a mass of detailed data for retail and other sectors. The agency has reduced its market forecast for 2007, and highlights particular problems establishing standards for RFID in China. More

comScore Chief Joins Yahoo!

Aug 14 2006

Yahoo! has recruited comScore Media Metrix President and CEO Peter Daboll as its new Chief of Insights and Head of Global Market Research. The role involves drawing together all the Internet giant's internal and external data sources. More

Organic Growth Boosts Bigger GfK

Aug 14 2006

GfK's first half sales rose 54.6% to Euros 534.4m and adjusted operating income was up 76.3% to Euros 63.8m. Organic sales growth was a healthy 6.2%, ahead of the industry as a whole. The company has also extended the contract of its CEO Professor Dr. Klaus L. Wübbenhorst to 2012, ahead of schedule. More

MRS To Teach Wider Business Skills

Aug 14 2006

The UK's Market Research Society (MRS) has launched a new training and development programme aimed at broadening researchers' business and leadership skills. The schedule incorporates elements of the programme of the BMRA, which was absorbed into the MRS in April. More

AdRelevance Boosts Rich Media Coverage

Aug 11 2006

Nielsen//NetRatings has announced upgrades for AdRelevance, its competitive online media intelligence service, giving more data on rich media advertising. More

BMRB Surveys European Elite

Aug 10 2006

BMRB has launched TGI Europa Elite, a survey identifying upmarket European consumers, using a sample of 40,000 adults across France, Germany, Great Britain and Spain. Separately, the firm has also announced a new version of its Compose channel planning tool. More

Greenfield Revenues Down but Figures 'Show Turnaround'

Aug 10 2006

Second quarter results for online survey solutions provider Greenfield Online show net revenue down to $24.5m from $26.3m in Q2 2005, and operating income down to $3.7m (15.1% of revenue) from $4.5m (17.2%). However, the firm's 'turnaround' is said to be underway and some forecasts have been raised. More

New Panel and Partnership for Vision Critical

Aug 10 2006

Vision Critical, supplier and developer of customer advisory panels, has launched a panel of online healthcare information seekers, and has announced a partnership with Feldman Research Lab. More

'Nimbler' Synovate Plans for More Growth

Aug 9 2006

Synovate has announced a restructure to reflect its recent growth. Smaller business unit groupings will replace the current regional structure; functions such as IT, HR and Operations will work more globally; and senior management will be grouped in more focused leadership teams. More

Direct Usage Data for Software Firms

Aug 9 2006

Three-year-old US analysis firm ClickStream Technologies has launched ClickSight(TM), promising software companies primary information on usage. Computer users opt in and install the technology, which then feeds back anonymous reports about their overall application usage. More

Rollout Plans for Smart Cell Phone System

Aug 9 2006

Audience measurement partners Ipsos and The Media Audit have announced the market rollout plan for their Smart Cell Phone system. If the method is selected by the radio industry, a full market test in Houston would be followed by launches in New York, LA and Chicago, with plans to roll out 12 markets in 2007. More

Launch of Brand Testing Suite

Aug 9 2006

Indiana-based ad research firm ARSgroup has launched a suite of online solutions for brand assessment, ARS Impact(sm), designed to merge the best from current industry copy testing systems into one solution. More

VNU Names Leaders for Project Forward

Aug 8 2006

VNU has named Michael Marchesano to lead its Project Forward business transformation program, a major three-year initiative to reduce costs and enhance its margins and competitive position. Five leaders for specific initiatives within the program have also been named. More

Demand for Nielsen's NORA

Aug 8 2006

Nielsen Media Research has announced that cable service provider Insight Communications has signed up to its new NORA(TM) on-demand transactional reporting service, which began testing only this year. More

MarketTools Launches CGM Solution

Aug 8 2006

US provider MarketTools has announced a new market intelligence solution called Insight Networks, promising users the ability to build feedback from a variety of online resources, including message boards and blogs, into their insight strategy. More

Opinion Research Corporation Bought by infoUSA

Aug 7 2006

Global top twenty agency Opinion Research Corporation has been bought by consumer and business database and marketing firm infoUSA Inc., for $12 per share in cash, valuing the research company at around $134.3 million, including the assumption of debt. More

FIZZ and Boom at Nunwood

Aug 7 2006

High profile UK agency Nunwood has upgraded its online web portal 'FIZZ' and has announced a record month in July. In an industry where the demise of the medium-sized player is much discussed, Nunwood grew revenue 44% in 2005 and in July ('06) made more than £1m in sales for the first time. More

Analytics Specialist Joins MindShare

Aug 4 2006

Tim Murphy has joined WPP's MindShare as Senior Partner, Managing Director of its North American Advanced Techniques Group (ATG). An econometrics and marketing analysis specialist, he leaves MMA (Marketing Management Analytics), a division of Aegis. More

Indian Panel for Ciao / Greenfield

Aug 3 2006

Greenfield Online Inc. and its European subsidiary Ciao have announced the establishment of an Indian panel. 24,000 panellists are already recruited and is planned to reach a target of 75,000 respondents by the end of the year. More

IAB to Define The Click

Aug 3 2006

The Interactive Advertising Bureau (IAB) is to collaborate Media Rating Council (MRC) to produce a set of Click Measurement Guidelines. The Click Measurement Working Group will lay down the definition of a 'click', together with standards for their measurement and the exclusion of invalid and fraudulent clicks. More

NetRatings Turns Profit, Appoints Euro MD

Aug 3 2006

NetRatings has announced results for the quarter ended June 30. Revenues were $19.9m, up 17% on Q2 2005. Net income for the quarter was $931,000, turning round a $2.3m net loss in Q2 2005. The company has also appointed Louise Ainsworth as MD of its European business. More

Revenue Surging at SPSS

Aug 2 2006

MR software and predictive analytics giant SPSS has announced record results for the quarter and six months ended June 30. Second quarter revenues were $63.5m, up 9% from $58.1m in the second quarter of 2005. New license revenues were up 20% to $29.3m. More

Changes Prepare GMI for Growth

Aug 1 2006

MR software and panel provider GMI has announced a worldwide restructuring, gearing up for further growth following its recent closing of $35 million in venture capital. The moves include senior promotions for Dr. Larry Schack in the US and Dietmar Walter in London, and a new Asian leadership team chaired by Tatt Chen. More

BARB Looks to Next Decade of UK TV Measurement

Aug 1 2006

UK audience research body BARB has issued a Request for Proposals for measurement contracts for 2010 and beyond. The request highlights the need to measure 'all audiences to televisual services within the UK' – underlining BARB's interest in coverage of out-of-home viewing and new media. More

Middle Eastern Buy for YouGov

Jul 31 2006

UK-based pollster and MR firm YouGov Plc has made its first international acquisition, buying Dubai's Siraj Marketing Research and Consultancy Boutique for approximately $2.2 million (DHS 8 million). The new firm will be known as YouGovSiraj. More

Board and Legal Appointments for Private VNU

Jul 31 2006

At an EGM on Friday, VNU changed its legal name, formally converted to a private company and welcomed new board members including Lord Hollick, following shareholder approval. Today the firm has named R. Ford Dallmeyer as the new legal chief for its MI Group. More

TiVo Launches Research Unit

Jul 31 2006

Digital TV and DVR pioneer TiVo Inc. has announced the creation of a research division, TiVo Audience Research and Measurement (ARM). TiVo ARM will offer advertisers and advertising agencies second-by-second data and analysis on DVR viewing of advertising content. More

Healthy Growth for Global MR; Online Poised to Overtake Telephone

Jul 28 2006

ESOMAR has revealed top line results from its 2005 Global Market Research Report, showing global MR turnover up 4.3% to $23 billion in 2005, with Europe cornering 45% of the global market. Meanwhile, online research's share of data collection revenue has grown from 11% in 2004 to a staggering 20% in 2005. More

Global Loyalty Unit for Nielsen

Jul 28 2006

ACNielsen announced yesterday that it has formed a new global unit, ACNielsen Loyalty. The unit will be headed by Tom Markert, currently Senior VP and CMO of VNU MI and ACNielsen; and Laurence Michael, currently Senior VP, Global Retailer Services Marketing. More

Blog Offers Pointers to MR's Future

Jul 28 2006

In the UK Ray Poynter, MD of The Future Place, has launched a blog looking at the leading edge of innovation in Market Research. Poynter is a regular conference speaker and workshop leader and well known among online researchers. More

Rapid Growth for WebTrends

Jul 27 2006

Site analytics provider WebTrends Inc. has announced record results for Q2 2006, with bookings growing 30% year-on-year. More

PPM's Impact on Sports Audience Measurement

Jul 27 2006

Arbitron has released audience data from Houston supporting its claim that its Portable People Meter (PPM) measurement device 'consistently captures more listeners to sporting events on radio, especially those with afternoon and early-evening start times'. More

KN Chief Joins Board of Data Capture Firm

Jul 27 2006

Simon Kooyman, CEO of MR firm Knowledge Networks, has taken on an additional role on the Board of Electronic Data Capture (EDC) firm OmniComm Systems, Inc. He replaces Charles E. Leonard who has resigned. More

Ciao Changes Guard, Splits Businesses

Jul 26 2006

The two MDs of Ciao, Max Cartellieri and Gunnar Piening, have resigned and will be replaced by Nicolas Metzke. Ciao's parent company, Greenfield Online, Inc. also announced that it will begin the formal separation of Ciao's two main businesses, Internet survey and comparison shopping operations. More

Addition and Subtraction at Yahoo!

Jul 26 2006

Internet giant Yahoo! Inc. has appointed a data mining expert, Dr. Raghu Ramakrishnan as Vice President and Yahoo! Research Fellow. Meanwhile in Hong Kong, Business Developer Joseph Kam has left Yahoo! to join online measurement firm NetRatings. More

Rockhopper Strengthens Technology Team

Jul 26 2006

US-based IT and Telecommunications specialist Rockhopper Research has appointed Karl Buchholz as Director of Data Analytics, further enhancing its advanced analytics services. More

Software Alliance for J.D. Power

Jul 26 2006

J.D. Power and Associates has announced a strategic alliance between its automotive forecasting division and web-based software company Campfire Interactive, Inc. The tie-in will allow the research company's data to feed directly into the business processes of automotive suppliers. More

Kantar Triumvirate to Drive Client Offer

Jul 25 2006

Mandy Pooler and Lucy Gill have joined Rosi Ware in charge of developing WPP's research division, Kantar. The two new arrivals replace Fiona McAnena, who has joined PepsiCo in a senior innovation role. More

TNS PeopleMeters for Philippines

Jul 25 2006

TNS has announced agreements with the two leading broadcasters in the Philippines, ABS-CBN and GMA, to set up a new PeopleMeter service in the country. A representative panel of 1200 households reporting their viewing daily from the beginning of next year. More

Shanker Leaves IRI for Growing OTX

Jul 24 2006

US provider OTX (Online Testing eXchange) has appointed David Shanker, previously of IRI, as its new COO and promoted Bruce Friend to President of Media and Entertainment Insights. The company is growing rapidly, rising to 22nd in the Honomichl Top 50 in just 6 years of operation. More

Lift-Off for In-Game Ad Ratings

Jul 24 2006

US-based firms Interpret LLC and IGA Worldwide, Inc. have announced what they claim is the first independent ratings system for in-game advertising. IGA Worldwide's in-game ad network will be measured by Interpret's proprietary third-party measurement currency, Gameasure. More

MR Software Firm Hires CTO

Jul 24 2006

MR software provider Conversoft has a new Chief Technology Officer. Jean-Baptiste Guillois will be responsible for defining and managing the firm's survey design, CATI, CASI and CAWI management software. More

Major Investments Eat Into Arbitron Profit

Jul 21 2006

Audience specialist Arbitron has announced results for the second quarter of the year, ended June 30, with revenue of $74.2m, up 6.2% versus the same period in 2005. However, costs and expenses for the second quarter increased sharply - by 21.4% from $55.4m in Q2 2005 to $67.3m. More

Ipsos Tool to Guide Early Stage NPD

Jul 21 2006

Ipsos Insight, the global group's flagship US division, has unveiled a new tool, Innotrack, which measures how well a new product has performed in the market versus expectations. The process includes identification of consumer motivations and deterrents to trial and repeat. More

Partnership to Provide Rich Multimedia Surveys

Jul 21 2006

Rich media presentations specialist Brainshark, Inc. has announced a tie-in with online survey firm Zoomerang to deliver voice-enabled, feature-rich surveys. 'Brainshark Express for Zoomerang' promises users the ability to easily embed a survey within a presentation or online course. More

Appointments at Voxco France

Jul 19 2006

Survey software development specialist Voxco has this week announced the appointment of Nicolas Roullier as Sales Manager, and Murielle Majesté as Technical Support Specialist, at the company's French operation. More

New CFO to Support WebTrends Growth

Jul 18 2006

US-based WebTrends Inc. has appointed Bryan LeBlanc as VP and Chief Financial Officer. The hire comes as the company looks to expand from its base of web analytics to the broader category of Marketing Performance Management. More

Growing FIRM Moves to Profit

Jul 17 2006

Online MR software specialist FIRM has announced second quarter revenues up 31% on the year. Sales totalled US $4.6m in the second quarter of 2006 compared to $3.5m in Q2 2005. More

KPO Firm Hires to Extend Offering

Jul 17 2006

Indian-based MR support firm Dexterity KPO Services has boosted its Business Analysts team with the appointment of two former Frost & Sullivan analysts, Sankara Jambulingam and Poornima Vijayan. More

SSI Asia Opens Beijing Office, Makes Senior Hires

Jul 14 2006

SSI Asia, Survey Sampling's Pan Asia operation hub, has announced that it will officially launch the company's Beijing office in August. The office will provide Internet and telephone sample and project management, and build a broad panel community for Pan Asian survey research. More

Shugoll is New MRA President

Jul 14 2006

In the US, the Marketing Research Association (MRA) has announced the recent installation of Merrill Shugoll as President for the 2006-07 term, which will include celebrations for the association's 50th Anniversary, at its Annual Conference in San Francisco in June 2007. More

Nielsen Outdoor Gains Support in USA

Jul 13 2006

Nielsen Outdoor has this week announced the support of Publicis Groupe Media for its GPS based ratings service measuring outdoor advertising in Los Angeles. Publicis includes brand communications group Starcom MediaVest and advertising giant ZenithOptimedia. More

Invoke Launches Portal for Supplier Side Partners

Jul 12 2006

US research provider Invoke Solutions has launched an online portal, 'MyInvoke', giving the company's research agency partners direct control over designing, delivering and executing research project work. More

Doxus Grows Senior Marketing Science Team

Jul 12 2006

Technology and financial services specialist Doxus has appointed Edward B. (Beau) Martin as Senior Marketing Scientist, further enhancing its advanced analytics services. More

MetrixLab Buys QuickWise

Jul 11 2006

Independent European online agency MetrixLab has acquired London-based QuickWise Ltd, a specialist in high quality ad hoc brand research. More

VNU to Raise Funds and Add Hollick to Board

Jul 11 2006

Hours before its shares ceased trading on the Euronext Amsterdam exchange, VNU yesterday announced plans to change its financing structure, including the raising of new funds, and the proposed addition of five members to its supervisory board. The five include former NOP boss Lord Hollick. More

Ipsos MORI First with New MR Standard

Jul 11 2006

Ipsos MORI has become the first agency to be awarded the new international process Standard ISO 20252, within two months of the standard's launch. More

TNS Shares Pause at Three Year Low

Jul 10 2006

TNS' UK share price looks more stable today after a dramatic fall on Thursday and Friday last week. The drop followed a warning on full year operating margin and comments by Chief Executive David Lowden, who blamed problems on the 'unacceptable' performance of the American custom business. More

New French Leader for Voxco

Jul 10 2006

Survey software provider Voxco has hired Gilles Bernasconi as Managing Director of its Paris office, with the intention of strengthening its presence in France, Western Europe and Africa. More

TNS Salutes Conversion Model

Jul 7 2006

TNS has formally recognised the success of its Conversion Model(TM) business tool by giving it its own Global Centre of Excellence, with an operational hub in Cape Town. The Model played a part in projects bringing TNS over US$120 million in revenue in 2005. More

Knowledge Networks Fills CEO Role

Jul 6 2006

US MR supplier Knowledge Networks has named Simon Kooyman as its new CEO. Kooyman is a former leader of Ipsos North America and also held key leadership positions at VNU. He succeeds John Lewis, who left in December 2005 to become President and CEO of AC Nielsen USA. More

GfK Partnership to Nurture Evogenius

Jul 4 2006

GfK has announced a co-operation agreement with media analysis software provider DAP Systems. The deal will help GfK to develop and market audience research software for the international market, based around its forthcoming Evogenius system. More

Rapid Growth for iD Factor Owner

Jul 4 2006

UK online marketing specialist themutual.net plc has announced results for the year ending April 30 2006, including a trebling of its annual turnover to £9m and operating profit more than doubled to £1.70m. The group is the parent of online fieldwork agency the idFactor. More

Unica and NetRatings Make Peace

Jul 3 2006

Unica Corporation has announced that it has settled a dispute with online measurement company NetRatings, inherited when the former acquired technology company Sane Solutions on March 22 this year. Unica will license a number of NetRatings' patents on a non-exclusive basis for a one-time fee of $1.5 million. More

TNS Ireland to Boost Panel Size

Jul 3 2006

TNS has announced a major expansion of its FMCG consumer tracking Worldpanel service in the Republic of Ireland, from 1,350 households to 3,000 by August 2008, along with the launch of a new data delivery platform. More

Multiple Hires for GMI

Jun 30 2006

US-based panels and software specialist Global Market Insite (GMI) has announced the hiring of fifteen new staff this month. They include David Chichester as Interim Chief Financial Officer, Matt Gore as Programme Management Director and Darren Magot as Sales Director LA. More

GroupM Agencies Launch Integrated Tool

Jun 30 2006

The various agencies within WPP's GroupM have combined to launch Connections, an exclusive consumer-led research and communications planning tool. Connections promises to help marketers and planners to analyze and evaluate the full range of media and communications options available to brands. More

Hitwise Tracks Visits to Competitor Sites

Jun 29 2006

Hitwise has this week announced the launch of Hitwise Conversions, a new custom reporting capability that provides clients with insight on how online users navigate within specific sections of competitive web sites. More

Mobile Comms Digest

Jun 28 2006

Mobile phone and mobile data markets continue to expand and diversify, giving rise to a large number of published reports and top line results releases. Here DRNO covers a few, from cellphone feature requirements to MR opportunities, to the challenges facing corporate Blackberry managers. More

IRI Launch Offers Tailored Intelligence On Demand

Jun 28 2006

US-based Information Resources, Inc. (IRI) has announced the launch of IRI MarketView On Demand(TM), a web-based suite giving small and medium-sized CPG manufacturers and others 24/7 access to individually configured sales and market intelligence information. More

South African Office for SKOPOS

Jun 27 2006

European agency SKOPOS has opened an office in South Africa, based in the Johannesburg/Pretoria area. Susanne Reese, previously head of the company's field and tab offering SOS Bureau UK is named as its Director. More

Ciao Opens in Australia

Jun 26 2006

Online panel specialist Ciao has announced the opening of a new base of operations in Sydney, on July 3; and has appointed Chris Herbert, formerly Business Group Director at GfK Australia, as its Research Director and David Fernandez as its Director of Client Development. More

New Press Monitoring Tool from TNS MI

Jun 26 2006

TNS Media Intelligence has launched TNS PRess, billed as a straightforward, cost effective ad hoc press monitoring tool for the PR industry. More

Web Analytics Worry Marketers

Jun 21 2006

Marketers and online advertisers have raised questions about the consistency of web analytics data, in the opening session at the 2006 DM Days New York Conference & Expo. More

Scottish Agency Adds Eye-Tracking Capability

Jun 21 2006

Edinburgh-based user experience consultancy User Vision has introduced new 'eye tracking' technology to help with its evaluation of web site and product usability and accessibility. More

Simmons Creates Online Division

Jun 20 2006

US provider Simmons Research has announced the launch of an online group, which will link custom online research with its National Consumer Study (NCS) and other data from parent company Experian. More

Weitz Sells FDS to Management

Jun 20 2006

UK research agency FDS has been acquired along with sister company acefieldwork, by a new company, Munro Global Limited. Financing comes from venture capital partner Electra Kingsway and a management buy-in team, with Charlotte Cornish and Richard Hepburn as the new MD and CEO respectively. More

MB Leader Joins Research Outsourcing Firm

Jun 20 2006

Gregg Peterson, formerly Executive VP at Millward Brown, has joined Indian MR outsourcing company Ugam Solutions, with the same title. Peterson will be responsible for building and managing the company's international operations capabilities. More

WebSurveyor and Perseus Bought and Merged

Jun 19 2006

Texas-based VC firm Austin Ventures has acquired and will merge two leading online survey software firms: Perseus Development Corporation and WebSurveyor. Former Greenfield Online CEO Dean Wiltse becomes Chairman and CEO of the combined entity. More

Dispute over Mobile Survey Patents

Jun 19 2006

Mobile measurement firm M:Metrics has responded to the filing of a lawsuit against it by Telephia, Inc, last week, calling its case 'totally without merit'. Telephia alleges patent infringement in connection with the development and distribution of smartphone metering software. More

Nielsen to Track Viewing across Multiple Platforms

Jun 15 2006

Nielsen Media Research has announced that it will provide integrated, all-electronic ratings for television regardless of the platform on which it is viewed, under the 'Anytime Anywhere Media Measurement' initiative (A2/M2). More

Rise of KPO in India

Jun 15 2006

Knowledge Process Outsourcing (KPO) in India will soon overtake IT-related Business Process Outsourcing as a revenue source, according to comments by a leading figure in the country's outsourcing industry. MR processes form a major component of KPO. More

Vision Critical Enhances Panel Management

Jun 15 2006

Customer advisory panel specialist Vision Critical has announced the latest release of its panel management system, Panel+. It has also promoted Kris Hartvigsen to VP of Business Development. More

Four Major Radio Clients Sign Up for PPM

Jun 14 2006

Audience measurement firm Arbitron has announced the signing of multi-year agreements with four of the USA's largest radio groups for its Portable People Meter (PPM) ratings service. However, the PPM's launch in its first market, Houston, will reportedly be delayed after it failed to get accreditation from industry body the MRC. More

Research on UK Researchers

Jun 13 2006

Online agency RSM is once again running its annual 'State of the Industry' survey of UK research professionals, with fieldwork for the fifth wave underway. More

Call for Contributors to Carbon-Neutral Conference

Jun 12 2006

The UK's Market Research Society (MRS) has issued a Call for Contributors for its 50th Anniversary Conference in Brighton next year, also announcing that the event will be its first to claim 'carbon neutral' status. More

IMS Tool to Help Local TV Planning

Jun 12 2006

Interactive Market Systems Inc. (IMS) has announced a new tool, IMS Local TV Allocator, to help US planners and buyers use local television to reach target consumers. More

Research Now Hires Import / Export Man

Jun 9 2006

Research Now has announced the appointment of Charles Pearson, formerly VP at Greenfield Online, as Senior VP, Business Development. Pearson will relocate from San Francisco to London, for a role which includes bringing top US techniques to Europe, and building North American business for the European-based online agency. More

VNU Purchase Enters Final Phases

Jun 9 2006

VNU and Valcon announced yesterday that the consortium now has more than 97% of shares in the MR and media giant, and confirmed that the process of delisting and of 'squeeze-out' of remaining shareholders will proceed. More

Harris Consolidates UK Sites as MD Departs

Jun 8 2006

Harris Interactive has announced a reorganisation of its UK operations including the closing of facilities in Macclesfield and Stockport, and the loss of between ten and fifteen jobs. The company also announced the resignation of its UK Managing Director Aled Morris. More

comScore Offers Better Picture of Web Search Impact

Jun 7 2006

Online audience measurement firm comScore Networks has launched qSearch Retail(TM), a tool to measure the impact of Web search behaviour on consumer spending online and across retail channels, including in-store, catalog and phone purchases. More

Mobile Survey Platform on Show

Jun 7 2006

Application developer Embrace Mobile has debuted MSurvey, a new mobile survey application, at the Online Marketing Show in London. The technology promises researchers data collection on the spot, at the time of the customer experience. More

Launch of Business Intelligence Tools

Jun 6 2006

Business intelligence (BI) solutions provider Business Objects has added a number of targeted BI services for the communications industry. They focus on improving campaign effectiveness through 'deep personalization', faster introduction of new services and improved customer recruitment / cross-selling. More

$35m to Fund GMI Expansion

Jun 5 2006

Online panel and software company GMI (Global Market Insite, Inc.) announced today that it has raised a further $35m to fund its expansion, leaving it 'well-positioned to reinvent the market research industry' according to Chairman and CEO Rob Monster. More

Active Marketing Suite Launched in Europe

Jun 2 2006

Digital marketing agency WebSideStory has announced the launch of its Active Marketing Suite in Europe. The Suite integrates on-demand digital marketing applications including web analytics, site search, keyword bid management and web content management. More

Change of MD at Centurion Marketing Systems

Jun 1 2006

In the UK, sampling solution agency Centurion Marketing Systems has announced the appointment of Nicky Forsyth, previously Sales and Marketing Director, as the company's new MD. More

Measurement Pioneer Joins MarketingNPV

Jun 1 2006

Rick Watrall, a leading figure in the development of analytical solutions for marketing measurement, has this week joined Princeton-based MarketingNPV. More

New Chief Exec for RI UK

May 31 2006

Research International has appointed Julian Bond as CEO of its UK company, effective from tomorrow (June 1st). Bond has until now been Global MD of the firm's Marketing Science Group and is already a Group Board Director. More

Melbourne Office for Research Now

May 31 2006

Online fieldwork and panel specialist Research Now has opened an office in Melbourne, Australia, and appointed Brad Wilson to lead it. The firm already has an office in Sydney, and an Australian research-only panel giving access to over 100,000 household members. More

Nunwood Strengthens Analytics Team

May 31 2006

UK-based agency Nunwood has promoted Andrew Wiseman to Director in its expanding Market Analytics offering, and appointed Marco Guida to the same team. The company has recently launched a customer value modelling service and an advanced mystery shopping analytics service. More

Brandimensions Buys Technology Firm

May 30 2006

Brandimensions, Inc. has acquired online link mapping specialist SEVENtwentyfour Inc., and will incorporate its LinkWalker technology and 52 billion-link map of the Internet into its existing market intelligence and brand protection offerings. Both companies are based in Toronto, Canada. More

Former IRI marketing Leader Joins CGM Analyst

May 30 2006

Janet Eden-Harris, formerly Executive VP and Chief Marketing Officer for Information Resources, Inc. (IRI) has joined Umbria, Inc., a company analysing the content of Consumer Generated Media (CGM), as Chief Executive. More

IAG Research Secures Equity Funds

May 26 2006

US TV ad effectiveness ratings company IAG Research this week announced that it had closed a $47.5 million financing round from two leading sources of private equity, Insight Venture Partners and Bessemer Venture Partners. More

Researchers Warm Up for World Cup

May 24 2006

With the World Cup still 16 days away, MR companies are already rolling out related statistics and web site launches. Pulse Train has a World Cup stats system showcasing its Pulsar Web software; Research Now and NPD have released results on shirt purchase; and FIRM has launched a Confirmit-based World Cup predictions site. More

Lifetime Award for SPSS Co-Founder

May 23 2006

Norman Nie, Chairman and co-founder of MR and predictive analytics software giant SPSS, has been honored with a Lifetime Achievement Award by the American Association of Public Opinion Research (AAPOR). More

Kantar and Synovate Units Rename and Rebrand

May 23 2006

The Operations Centre, Kantar's combined ops service organisation for its various research companies, has changed its name to Kantar Operations with immediate effect. Meanwhile Fieldwork International, the field division of the Synovate Healthcare, has unveiled a complete global re-brand. More

Anderson Delves into Respondents' Subconscious

May 23 2006

US consultancy Anderson Analytics has launched AA-Projective, a tool which combines psychoanalytic projective techniques from the social sciences with the latest text mining capabilities to allow clients to probe the subconscious motives of customers. More

UK Audience Measurement Faces Future

May 22 2006

RAJAR has awarded contracts to Ipsos MORI, RSMB and TNS covering radio audience measurement for two years starting January 2007. Ipsos MORI will continue to operate the core survey with a redesigned diary, while TNS will trial a PPM-based electronic measurement panel in London, providing both radio data for RAJAR and TV for co-sponsor BARB. More

Valcon Takeover of VNU to Go Ahead

May 22 2006

Private equity consortium Valcon has declared its offer for VNU unconditional, and intends to take the group private as soon as possible. Only 78.7% of VNU's share capital was tendered or committed by the deadline last Friday, missing even the revised target of 80% set just over two weeks ago. More

Knight Vinke Accepts Valcon VNU Offer

May 19 2006

VNU's acquisition by the Valcon consortium looks likely to go ahead after Knight Vinke Asset Management (KVAM), hitherto the loudest opponent of the deal, said it would tender its shares at the new bid price, before the deadline for acceptance passed this afternoon. More

CBS Deal Boosts Arbitron

May 19 2006

CBS Radio has agreed a seven year deal with Arbitron for Portable People Meter (PPM) radio ratings. The deal will take effect once the new technology is deployed in the 35 CBS Radio markets in Arbitron's PPM rollout plan. More

Synovate Exclusive: Little Big Man

May 18 2006

Synovate is planning further acquisitions, with Internet panel companies and analytics & modelling specialists among the possible targets. Global CEO Adrian Chedore talks exclusively to DRNO about buying companies, keeping people, and how a fast-growing top ten agency can stay 'small'. More

Mobile Panel and Polling for Nielsen

May 17 2006

Nielsen Entertainment has announced the building of a mobile phone panel, as well as an agreement with two other firms to launch a mobile phone-based consumer opinion survey service. More

Omniture European Launch

May 17 2006

On-demand web analytics firm Omniture has opened its first European offices in London and Paris, and hired Neil Weston to head up its European operations as VP and General Manager EMEA. Neil Morgan (VP Marketing EMEA), Georges Anidjar (GM, France) and Wolfgang Allisat (Director of Sales, EMEA) complete the new senior team. More

Record Quarter for Ipsos

May 16 2006

Ipsos has announced revenues of Euros 188 million for the first quarter of 2006, a 31% increase on the first quarter of 2005. This represents the company's strongest quarterly growth in the past five years – and it includes organic growth of just over 9%. More

Nielsen Launches Multi-Country Reporting System

May 16 2006

ACNielsen Global Services has launched Global Track in-sights, a multi-country reporting capability accessible via its Answers(TM) on-line platform. The service promises easy viewing and distribution of data throughout client companies. More

Flat Year for UK Research Sector

May 12 2006

The final year's figures from the outgoing British Market Research Association (BMRA) reveal that overall industry revenues grew by just 2.5% in 2005 to a value of £1.32 billion, delivering at best a flat year against inflation. More

Six New Awards from MRS

May 12 2006

In the UK, the Market Research Society has just unveiled six new awards, which are to join the line-up for the Research Excellence & Effectiveness Awards 2006. More

Research Now Opens Eastern Front

May 11 2006

European online fieldwork and panel specialist Research Now has launched three online panels in Eastern Europe. The panels in Russia, Poland and the Czech Republic are all stand-alone, locally recruited propositions, with their own local country incentive choices. More

Improvements to Text Mining Tool

May 10 2006

Provalis Research has released a new version of its WordStat 5.1 text mining and content analysis tool. The software analyses large collections of unstructured data such as open-ended responses, interview transcripts, speeches and articles. More

Online Qual / Quant Partnership

May 10 2006

Online researcher InsightExpress is to link its quantitative survey platform with the one-on-one interview tool of fellow US provider iModerate. The partnership promises 'a one stop solution for gauging both quantitative and qualitative consumer feedback'. More

Greenfield Results 'Show Beginning of Turnaround'

May 9 2006

Panel provider Greenfield Online has announced results for the first quarter (Q1) of 2006, ending March 31. The results show the beginnings of 'tangible results from our turnaround efforts' according to President and CEO Albert Angrisani - but also 'a considerable amount of hard work in front of us, particularly in North America'. More

New Releases from Nebu

May 9 2006

Survey software developer Nebu BV has released new versions of several products in its Dub software suite. They include the panel management system, Dub Knowledge; multi mode interviewing system, Dub Interviewer; and field force management tools Dub Planner ® CATI and Dub Planner ® CAPI. More

European Results Dent Harris Revival

May 8 2006

Harris Interactive has announced results for its fiscal third quarter 2006, ended March 31. Total revenue was $52.2m, up 3% on the same period a year previously. Strong US growth of 9% (revenue now $42.4m) was counterbalanced by poor figures for Europe, where revenue was down by $2.0m / 17% to $9.8m ($0.8m due to exchange rates). More

Ad Intelligence Firm Signs with Nielsen Monitor-Plus

May 8 2006

Media intelligence solutions firm Video Monitoring Services (VMS) has announced an agreement with Nielsen Media Research's Monitor-Plus division, which will supply it with near-real time, automated identification of breaking television commercials. More

Reid Backs Panels as Future of MR

May 5 2006

New approaches in market research are rewriting the rules of engagement with respondents, according to Angus Reid, Chief Executive of Vision Critical and perhaps Canada's best known pollster. Reid will address the forthcoming MRIA Annual Conference in Calgary, Alberta. More

MRA Charts Rise of Online Research

May 4 2006

More than US$1.2 billion was spent on online research in 2005, according to last month's issue of 'Alert!' magazine, published by the Marketing Research Association (MRA) in the USA. More

MR Software Companies Continue Sales Growth

May 3 2006

MR software companies SPSS and FIRM have both announced strong results for the first quarter of 2006. SPSS has net revenues of $62.2m, up 8% on Q1 of 2005, while new license revenues rose faster, up 15% to $29.9m. FIRM's revenue was $4.8m, representing a rise of 29% at constant currencies. More

GMI Links with Neopets for Youth Panel

May 3 2006

MR panels and software company GMI has added a youth panel to its range of offerings. In partnership with several companies including kids' web giant Neopets.com, the panel promises 'one of the most highly profiled sources of youth sample on the web'. More

Partners Launch Online Ad Measurement Platform

May 3 2006

US firms InsightExpress and Marketing Evolution have launched ADI Plus, an online advertising measurement platform. The system links together creative testing, online campaign tracking, campaign reach and frequency reporting and market mix model input. More

Word of Mouth / Web Analytics Link-Up

Apr 28 2006

Another partnership announcement on two well-worn recent DRNO themes, word of mouth (WOM) marketing, and web analytics. WOM marketing specialist Bazaarvoice has announced partnerships with all four of the leading web analytics firms: Coremetrics, Omniture, WebSideStory, and WebTrends. More

Making More Use of Video

Apr 28 2006

Over 50 research specialists and consumer insight managers from top agencies and retailers recently met at the IPA headquarters in London to discuss how using video can modernise market research methodologies and make data more easily accessible. More

SIS Backs Data Reduction Package

Apr 26 2006

In the US, intelligence provider SIS International has announced a partnership with Acuity Software, to use its mining and analysis software to help information workers 'cut clutter' in their day. More

Hitwise and Claritas Link for New Release

Apr 25 2006

Online competitive intelligence service Hitwise has announced an upgrade to its online audience targeting system, Lifestyle V2.0. The new release promises marketers easier identification of top performing and niche sites that attract their most desirable customers, as well as faster visitor profiling. More

New Search Product to Use Behavioural Data

Apr 25 2006

US-based traffic analysis firm WebSideStory, Inc. has launched Search 4.0, claimed as 'the first site search solution to automatically integrate site search and web site behavioral data'. The product uses patent-pending 'Active Ranking' technology to rank search results for marketers based on a variety of visitor metrics. More

Arbitron Sales Up, Net Income Down

Apr 21 2006

Arbitron has announced first quarter results for the three months ended March 31st, showing that revenues increased by 7.4% to US$85.1 million. Net income for the quarter fell by 8.3% to US$18.2 million. More

Strong First Quarter for IMS Health

Apr 21 2006

Pharmaceutical information giant IMS Health has announced a strong start to the year reporting first-quarter 2006 revenues of US$446.2 million, up 9% on the previous year. More

Rapid Results Launch from FIRM

Apr 20 2006

Online survey software specialist FIRM has launched a new complementary online analysis and insight collaborative platform, Confirmit Rapid Results, for users of its flagship Confirmit product. More

MRI Trials Specific Issue Readership Data

Apr 19 2006

In the US, Mediamark Research Inc. (MRI) has announced an experimental research program to assess the gathering of a new kind of readership data. A weekly web-based consumer survey will attempt to gauge how quickly specific issues of magazines accumulate their audiences. More

Frazer Takes B2B Role at Experian

Apr 19 2006

Experian has appointed Nick Frazer as Director of its B2B Marketing division. His duties include driving increased use of advanced data segmentation and analysis tools to add value to B2B companies. More

B2B Panels Evening and Conference

Apr 18 2006

BIG, the UK's association for b2b research professionals, is gearing up for 4 weeks of activity with its AGM, a comprehensive review of b2b panel providers, and the annual Conference all scheduled. More

SSI Adds Unit, Hires, and Opens in China

Apr 13 2006

Survey Sampling International has appointed Pete Cape, founder of TNS Interactive, to head up a new unit to be known as the Knowledge Department, Internet Sampling. In addition, the company is to open its first Asia Pacific office, in China, and has made two key hires for it. More

CAN-SPAM Veteran for CMOR

Apr 13 2006

In the USA, The Council for Marketing and Opinion Research (CMOR) has hired Christopher S. Lee as its new Director of Government Affairs and Counsel. Lee will co-ordinate the profession's policies and objectives regarding Federal and State government affairs. More

Consulting the CHI for Business Health

Apr 13 2006

In the USA, Invoke Solutions and EMERGE International have teamed up to deliver a new assessment tool to measure the health of an organisation's culture. The product, called CHI LIVE, uses Invoke's real-time research platform and EMERGE's Cultural Health Indicator (CHI) methodology. More

Nielsen Rival Aims High with TV Launch

Apr 11 2006

Media owner Frank S. Maggio has set launch dates and ambitious targets for his interactive television company ReacTV. Maggio's erinMedia, a challenger to Nielsen Media Research, will provide advertisers with its own second-by-second TV viewing data, plus web ratings from NY-based 24/7. More

Panel Management Tool Sharpens Up

Apr 11 2006

MR sampling solutions provider Centurion Marketing Systems has released a new version of its sampling tool, MARSC. Enhanced features improve respondent targeting and give new panel management options. More

What Worries Research Buyers?

Apr 7 2006

UK-based research buyers want agencies to understand and help ease the pressures they are under from internal clients, according to a survey for the latest MRWho. Many are still making scant use of online data collection, and those that are face new challenges finding time to be thoughtful in much-reduced project timetables. More

AutoGraph Joins E-Tabs Collection

Apr 7 2006

MR software company E-Tabs has launched AutoGraph, a package to automate charts and presentations for custom research projects. More

Survey Sampling Tweaks Brand for Global Focus

Apr 5 2006

Following the dropping of the separate Bloomerce name last week, Survey Sampling International (SSI) has a new logo and web site backed by a promotional campaign to support its global expansion. More

Goosey Joins Harris Interactive

Apr 3 2006

Harris Interactive has hired Richard Goosey as Senior VP, Marketing Science and Methodology. Based in London, he will lead the firm's Knowledge and Advanced Methodologies teams in Europe. More

DHL Planner Joins Synovate India

Mar 31 2006

Synovate India has recruited Sarabjit Singh, previously of DHL Worldwide Australia, as an Associate Director. At DHL, Singh was responsible for research and planning for the Oceania region. More

Indian Panel Follows Internet Boom

Mar 31 2006

Pulse Group has announced that is has established an online panel of approximately 245,000 members in India. With the rise of Internet use in India, recruitment drives have been carried out to encourage Indian web surfers to actively participate in online surveys. More

Greenfield Pioneer Joins Online Education Firm

Mar 31 2006

Just a week after the return of Robert Knapp to the MR scene, Dean Wiltse, former CEO of Greenfield Online, has been appointed to the Board of Directors of online consumer education company Powered. Both men left on the back of disappointing results at their online firms last year, albeit with very different histories. More

Upgrade and Appointment for Web Software Firm

Mar 31 2006

Dallas-based Kinesis Survey Technologies has announced the incorporation of new multimedia features into its Web-based survey software offering, and the appointment of Jason Ehler-James, previously of Millward Brown as Senior Account Executive. More

Pulse Group Hires, Plans Many More

Mar 30 2006

Australia and Asia-based research process outsourcing company Pulse Group has hired several new executives to boost its project management team and support an expanding client base, with entry into China planned. More

Jupiter and Kagan Merge

Mar 29 2006

US media and technology specialist JupiterResearch has been bought from its parent, Jupitermedia Corporation, and merged with Kagan Research, which the new owner MCG Capital Corporation acquired in 2004. The merged company will be known as JupiterKagan, Inc. More

Experian Demerger Planned

Mar 29 2006

Information services giant Experian, which owns MR businesses including Simmons Research and Vente in the US and FootFall Ltd and The Future Foundation in Europe, is likely to be demerged from parent GUS plc under plans unveiled today. More

MRS Conference Review: Online Connections

Mar 28 2006

Papers on online research generally draw good audiences, and the session on Friday afternoon was no exception. Despite the difficulty of finding the theatre and the sessions being held in complete darkness, a capacity audience attended, according to our reporter Phyllis Vangelder. More

Second Canadian Site for GMI

Mar 28 2006

Software and panels specialist GMI (Global Market Insite, Inc.) has opened a sales office in Toronto, Canada, and appointed Sarah Henning-Terrelonge as its Assistant Director of Sales. She will lead sales for all of the Canadian provinces, and will report to Alison Morgan, MD of Sales based in Boston, Mass. More

The Media Audit Hires Former Arbitron Boss

Mar 24 2006

The former head of Arbitron's radio group services unit, Les Tolchin, is to work with its competitor The Media Audit. Tolchin's Doneraile International consultancy will assist the firm, which says it is talking to 'lots' of other potential senior hires, as it gears up its electronic media ratings offer. More

TouchPoints Survey Unveiled in UK

Mar 24 2006

The IPA (Institute of Practitioners in Advertising) in the UK has just revealed the results of its groundbreaking TouchPoints Survey: a week in the life of a representative sample of the GB adult population during the latter part of 2005. More

Almaty Victory for TNS

Mar 24 2006

TNS has agreed a five year contract with the Kazakhstan television Joint Industry Committee (JIC) to provide trading currency TV audience measurement using Arbitron's PPM system. More

Analytics Firm Continues Rapid Growth

Mar 24 2006

Massachusetts based analytics software company Spotfire, Inc. has reported further strong revenue performance and its 16th quarter of year-over-year license revenue growth. Sales of its flagship package DecisionSite were a main driver. More

Incepta Rebrands as Illuminas

Mar 23 2006

Incepta Marketing Intelligence, the MR group which includes Citigate DVL Smith and Hauck Research, has been rebranded as Illuminas. The company was bought by Media Square Group from Huntsworth Plc last November. More

IAB Calls for Public Comment on Broadband Video Ad Measurement

Mar 23 2006

In the USA, the Interactive Advertising Bureau (IAB), in conjunction with its Broadband Committee and Measurement Task Force, has this week announced a call for 'public comment' on a set of Broadband Video Commercial Measurement Guidelines. More

GMI Launches Analysis and Reporting Tool

Mar 21 2006

Panel and software provider GMI (Global Market Insite, Inc.) has launched a desktop analysis, reporting and publishing tool called Research Analyzer. The tool promises researchers without any scripting knowledge the ability to import very large datasets, generate complex cross-tabs and publish reports with a few clicks. More

Developments in Media Measurement

Mar 21 2006

Arbitron has announced new signings for its radio measurement device the PPM, as rumours suggest two more major corporations may join Project Apollo, its joint venture with ACNielsen. Meanwhile the ARF's Annual Conference has been told that the media industry 'needs to work cooperatively to provide advertisers with effective research' in the face of the media explosion. More

PriMetrica Launches Advanced Data Analytics Group

Mar 20 2006

US-based technology and telecommunications research company PriMetrica has announced the commercial launch of a new Analytical Service Group. More

New Offices and Appointments for GMI

Mar 15 2006

US panels and software firm GMI (Global Market Insite, Inc.) has opened new offices in Los Angeles and Atlanta, and announced two appointments to support them. Thyra Lees-Smith joins as Sales Director for the L.A. area and Barry Morsillo for the Southeast Region, based in Atlanta. More

Analysis Package Upgraded

Mar 15 2006

US firm Monitor Software has released a new version of its data analysis application, MarketSight 5.0. The product promises easy analysis of quant data and 'iterative exploration of data as new questions and hypotheses emerge' – and offers simplified analysis of multiple waves of tracking studies. More

Arbitron Begins PPM Radio Rollout

Mar 14 2006

Arbitron has announced that it will begin the rollout of the Portable People Meter (PPM) system as its radio ratings service in the top 50 markets, beginning with Houston in July 2006. More

MR Charity Auction Goes Online

Mar 14 2006

Forget e-bay (just for a while?) - this year's auction for the UK research workers' charity, the MRBA, is being held online. Lots range from a new Apple iPod nano and a 'framed painting of a nude torso' to a week in a holiday home in Port Charles Coromandel, New Zealand. Bidding stays open until 2pm on Friday 24th March. More

Panels Partnership for NPD and FIRM

Mar 14 2006

MR software company FIRM and US-based consultancy The NPD Group have announced a partnership to develop a new panel management and sample selection platform. The move, described by FIRM's CTO as 'sure to change the entire MR industry', reflects researchers' fast-growing use of external panel providers. More

VNU Deal Under Fire from Shareholders

Mar 10 2006

Two of VNU's major shareholders could scupper the US$10.3 billion private equity buyout backed by the group's Board earlier this week. Fund manager Fidelity International, which owns 15% of VNU, said it was 'unlikely to support this offer', while FT reports suggest 2% holder KVAM is 'actively looking' for a Chief Executive to run VNU. More

Experian Extends Mosaic to Japan

Mar 10 2006

Experian has this week announced the launch of Mosaic Japan, the company's latest consumer classification solution. The system classifies every Japanese household according to 11 main groups and 50 different socio-economic types. More

VNU Recommends Sale

Mar 8 2006

VNU, parent of ACNielsen and Nielsen Media Research, has announced that it has agreed to a public offer from a private-equity consortium including AlpInvest Partners, valuing the company's equity at approximately EUR 7.5 bn in cash, or EUR 28.75 per common share. The option of breaking the company up has been rejected. More

Strong MMI Division Leads VNU Growth

Mar 8 2006

VNU has announced 'better-than-expected results' for 2005. The Media Measurement & Information division (MMI) showed 11% organic growth, led by a strong Nielsen Media Research (NMR). Group-wide, organic growth was only 5%. VNU says favourable settlement of tax audits 'more than offset' the $55m cost of the recent IRI settlement. More

FIRM Shakes up On-Site Research with Kiosk

Mar 8 2006

MR software company FIRM has announced plans to launch Confirmit Kiosk, a new module of Confirmit which it says will 'revolutionize market research activities such as mall interviewing and onsite product testing'. More

Ciao Completes Client Service Upgrade

Mar 7 2006

Online data collection specialist Ciao, the European subsidiary of Greenfield Online Inc., has announced the completion of a major reorganization of its Client Service Department. Around 40 project managers, translators, DP and survey scripting staff have been hired, and a shift system provides client service 16 hours a day. More

Offshore Researcher Honoured

Mar 7 2006

An MR outsourcing provider will appear in FORTUNE magazine as one of the outsourcing industry's top 100 providers. Indian-based Cross-Tab Marketing Services made the 'rising star' category in the ranking, compiled by the International Association of Outsourcing Professionals (IAOP). More

MR Software Firms Link Key Products

Mar 6 2006

Software companies E-Tabs and Pulse Train have announced the integration of their leading products, tabs utility the E-Tabs Reader and Web-based survey analysis tool Pulsar(r) Web. The agreement is described as 'opening the door for instant charting and reporting'. More

Nielsen Decides against PPM Joint Venture

Mar 2 2006

Nielsen Media Research has declined its option to work with Arbitron in developing the latter's PPM technology as the primary measurement tool for US media ratings currency. Nielsen has spent millions of dollars on assessing the technology since signing an agreement in 2000, but will now pursue a multi-stranded 'portfolio strategy'. More

Lidington is New MRS Chair

Mar 2 2006

Simon Lidington is the new Chairman of the UK's Market Research Society (MRS). Lidington, UK CEO of Research International until last November and now at The Insight Exchange, beat off a strong challenge from Age Concern's Leslie Sopp by 35 votes. More

IRI and comScore Partner for More Targeted Testing

Mar 1 2006

Information Resources, Inc. (IRI) and comScore Networks have announced they will work together to offer clients improved product and advertising testing. The offer will combine IRI's BehaviorScan(R) in-market testing solution and comScore's advanced MR and targeting capabilities. More

Patents Lawsuit Countered

Feb 27 2006

Web analytics provider WebSideStory, Inc. has filed a patent infringement lawsuit against NetRatings, Inc., countering the latter's own suit announced in the first week of February. More

Tool Offers Panel Providers Alternative to Email

Feb 27 2006

TargetN Research LLC has launched a 'Notification Tool' (TNT(TM)) which it claims will be 'of special interest to market research firms as an alternative distribution channel to reach their survey panels'. The company says spam filters and ISP restrictions on bulk emails make email 'increasingly dysfunctional' as a means of reaching survey panels. More

US Agencies Formalise Link

Feb 23 2006

Massachusetts-based data analysis and MR firm DataMind Research, LLC has announced a strategic partnership with Bloomfield, CT-based PERT Survey Research. PERT has taken an equity stake in DataMind, which will use PERT's field services to conduct its EVA studies. More

Nielsen BuzzMetrics Launches, Names Team

Feb 22 2006

Online consumer-generated media tracker BuzzMetrics, Inc. has completed its acquisition of Intelliseek, and appointed around a dozen key executives. The integration of the two firms is backed by BuzzMetrics owner VNU, and results in the launch of Nielsen BuzzMetrics. More

Ipsos Cell Phone Smart Enough

Feb 22 2006

RAJAR, the UK's radio audience research body, has given an initial thumbs up to the Smart Cell Phone technology developed by Ipsos in collaboration with The Media Audit in the USA, clearing the way for it to join Eurisko and Arbitron meters in ongoing trials. More

BMRA Members Vote It Away

Feb 21 2006

The membership of the British Market Research Association (BMRA) has voted in favour of proposals to integrate its services into the Market Research Society (MRS), with effect from April 2006. The BMRA will cease to exist as of April Fools' Day. More

Technology Watch for New Quaestor Director

Feb 21 2006

UK agency Quaestor has created a new Board position, Operations Director, to head up and oversee the development of teams including CATI, DP, Field and IT. Steve Hulmes will add the role to his existing job as MD of sister company Broadnet. More

Sales Forecasting Tool Simulates Purchase Decision

Feb 20 2006

US market analysis and modeling firm DataMind has announced the inaugural release of its Expected Value Analysis(TM) (EVA) product suite, which it says will give 'any company' the ability to accurately forecast sales. More

VNU's $55m Settles Antitrust Case

Feb 17 2006

VNU and IRI have settled their ten-year antitrust case, with VNU agreeing to pay IRI US$55m. The case was recently valued at around $650m but was on appeal following judgement in favor of VNU and its co-defendants. Both sides appear to have preferred the settlement to the possibility of the case rumbling on for a number of years more. More

GMI Expands Technology HQ

Feb 16 2006

US-based agency Global Market Insite (GMI) has announced plans for a major expansion of its Vancouver-based technology headquarters in the next six months, due to increasing demand for MR software solutions. More

Growth for 'Strongest Ever' SPSS

Feb 15 2006

MR software provider SPSS has announced record revenues for the fourth quarter of 2005. Over the year, revenue from new licences increased by 12%, and total revenues by 5%. Operating income more than doubled, and SPSS CEO Jack Noonan says the company ended the year 'in the strongest position in its history'. More

Nielsen Includes Students in TV Sample

Feb 15 2006

From next year, Nielsen Media Research will include the viewing of college students living away from home in its national television ratings. The addition is likely to increase ratings for young adult viewing by as much as 12%. More

Keyword Search for Qual Recordings

Feb 15 2006

Nexidia, a US provider of media search and speech analytics software, is partnering with ActiveGroup, which provides videostreaming for MR, to provide an easy way to search qualitative research results. The new offering - ActiveSearch - lets clients search video footage of focus groups and interviews for key words or phrases. More

Synovate Hires Head for Solutions Team

Feb 14 2006

Synovate has appointed Joel Rubinson, formerly of the NPD Group and Vivaldi Partners, as General Manager of its Americas Solutions team. The role involves overseeing solutions such as BrandVision, AdCheck and ViewsCast, as well as managing the Decision Systems team. More

Aberdeen Expands Technology Research Team

Feb 14 2006

The Aberdeen Group, a US provider of technology research and insights, has appointed Alex Adamopoulus and Peter Kastner as Senior Research Analysts in its expanding Technology Research practice. More

Telmar and Demographix Collaborate on Media Surveys

Feb 13 2006

London-based online survey provider Demographix Ltd has joined forces with Telmar, a supplier of media information services and software, to offer Telmar-Demographix - an online survey tool for media companies. More

MR Outsourcing Firm Tools Up

Feb 13 2006

Knowledge process outsourcing (KPO) firm exëvo, has invested more than $0.5m in new MR tools and technologies for its Delhi-based research facility. The investment covers analysis and data processing tools; in-house survey designing and programming solutions with multi-lingual capabilities; and a project management tool. More

WebSideStory Counters Patent Infringement Claims

Feb 9 2006

US web analytics firm WebSideStory has responded to the patent infringement lawsuit filed earlier this week by NetRatings, stating that the claims are without merit, and saying it will defend itself vigorously against the complaint. More

Arbitron PPM Completes MRC Audit

Feb 9 2006

Arbitron is nearing the end of its efforts to achieve Media Rating Council (MRC) accreditation for its Portable People Meter (PPM) radio and TV ratings system. In a process costing the company $1m, the system has undergone a two-year audit, and results have been delivered for approval by the MRC. More

Video on Demand Measurement Trial

Feb 9 2006

US-based Nielsen Entertainment and cable firm Comcast are to collaborate on a trial of Nielsen's new On Demand measurement tool. The tool will measure the use of video-on-demand services, provide details of viewing trends, and analyse the impact of Comcast's own ON DEMAND service. More

Pulse Train Delivers DP Tool

Feb 8 2006

MR software provider Pulse Train has launched Data Central, a PC-based data-processing tool, designed to improve the reliability and repeatability of DP operations. The company has also announced the integration of its web-based analysis tool Pulsar Web with Rosetta Studio's reporting software. More

Simmons Provides Behavioural Metrics for NBC

Feb 8 2006

US-based Simmons Research, an Experian company, has signed a deal to provide NBC Universal with its behaviour targeting system, TV BehaviorGraphics. The system merges the Nielsen National Television Index (NTI) with Simmons' National Consumer Survey (NCS) to identify prospective customers for certain products based on TV viewing habits. More

Business Objects Tool Analyses CPG Promotions

Feb 8 2006

Business Objects, a provider of business intelligence (BI) software, has launched Trade Promotion Effectiveness Analytics, a new tool to help consumer packaged goods (CPG) companies measure the impact of trade promotions. It has also released an updated version of its BusinessObjects XI application. More

NetRatings Files Lawsuit against WebSideStory

Feb 6 2006

US Internet audience measurement specialist NetRatings has filed a lawsuit against WebSideStory, alleging infringement of five patents owned or controlled by NetRatings. The patents in question relate to the collection, analysis and reporting of computer usage activity. More

Arbitron VP to Lead Sales for Project Apollo

Feb 2 2006

US radio measurement company Arbitron has promoted Joan FitzGerald to VP in its Portable People Meter (PPM) New Product Development Group. She will lead sales and development efforts for the Arbitron side of Project Apollo - the multimedia and purchase monitoring service being run in conjunction with ACNielsen. More

WebSurveyor Integrates with Corporate Data Applications

Feb 2 2006

US-based WebSurveyor has released an updated version of its online survey tool. The new release allows users to feed survey information directly into their companies' own applications. It also includes new reporting and list-management features. More

Who's Calling Buys Up ClickPath

Feb 1 2006

US Call measurement and monitoring firm Who's Calling has completed its acquisition of ClickPath, a provider of online and offline analytics. The companies have jointly developed the ClickPath tool, which measures the effectiveness of online campaigns in achieving offline purchases. More

Claritas Profiles Restaurant-Goers

Jan 31 2006

US marketing information company Claritas has launched PRIZM NE Restaurant Audit Profiles, an information product that combines the company's PRIZM segmentation system with an industry-specific survey to identify which segments are most likely to eat at certain types and brands of restaurants. More

LPM Trials Record Higher African-American Audiences

Jan 30 2006

Nielsen's Local People Meter (LPM) audience measurement system, closely scrutinised since claims last year that it under-represented people of color, actually counts a higher proportion of African-American viewers than traditional diary systems, according to the company's latest stats from trials in Dallas and Detroit. More

New Segmentation Tool from IRI and Acxiom

Jan 27 2006

US agencies Information Resources, Inc (IRI) and Acxiom have launched a new consumer segmentation and targeted marketing suite, combining information from IRI's household panel with Acxiom's InfoBase data and Personicx consumer segmentation solution. The new tool aims to target specific consumers who are likely to buy particular product categories. More

Virtual Surveys Offers Online TURF Analysis

Jan 26 2006

UK online research specialist Virtual Surveys has introduced VirtualTURF, a new product designed to help clients maximise the potential of their product range. It uses the power of the Internet to enhance the classic Total Unduplicated Reach and Frequency (TURF) technique. More

SAS Appoints Retail Analyst

Jan 26 2006

SAS, a US provider of business intelligence software and services, has hired Alexi Sarnevitz, formerly of AMR Research and Accenture, as Senior Director of global retail strategy. He will be responsible for developing retail technology solutions and strategies. More

Japan's Yahoo! Shopping Appoints NetRatings

Jan 25 2006

NetRatings Japan is to use its web analytics service, SiteCensus, to measure and analyse the 10m monthly users of Yahoo!'s Japanese shopping site. Yahoo! will also make use of NetRatings' customised analytics services to understand what visitors are doing on its shopping and auction sites. More

Confirmit to Measure Customer Satisfaction

Jan 24 2006

MR software company FIRM is launching a Contact Center Quality Application to allow contact centres to automatically measure the quality of customer experience and to act on customer dissatisfaction. The new application builds on FIRM's survey reporting software, Confirmit. More

Word of Mouth Launches and Controversy

Jan 23 2006

Last week saw the launch of two agencies offering word-of-mouth (WOM) marketing research, Keller Fay and me2u marketing. Meanwhile, the US Federal Trade Commission (FTC) is investigating complaints that some WOM marketers are misleading consumers. More

New Leader for TNS InfoSys

Jan 23 2006

TNS Media Research in the US has appointed Anne Drake, formerly of Mediamark Research, as VP for InfoSys Sales & Marketing. She will be responsible for overseeing the introduction and operation of InfoSys, the company's TV and Radio audience analysis software. More

SmartCoding Codes Answers in Any Language

Jan 23 2006

A new Netherlands firm, SmartCoding, is offering coding services for multilingual research projects. The company, which has entered a strategic partnership with MR outsourcing firm Pulse, promises to save time and reduce errors by directly coding verbatim answers in any language - without the need for intermediate translation. More

Study Reveals Ineffective Word-of-Mouth Metrics

Jan 20 2006

More than half of organisations using word-of-mouth (WOM) marketing are unable to track WOM performance, and two thirds do not have faith in measurement systems for WOM marketing, according to a new study from Osterman Research and BoldMouth.com. More

New Leader for SPSS Dimensions

Jan 19 2006

MR software giant SPSS has announced the appointment of Mark Nelson, formerly of outsourcing company Symphony Services, as Vice President and General Manager of its Dimensions suite of MR survey tools. More

Zero Hour for Apollo

Jan 19 2006

Project Apollo, the US trial of Arbitron's Portable People Meter media measurement tool together with ACNielsen's Homescan technology, is now up and running with 5,000 households participating. The project is using technology to collect details of consumers' multi-media exposure and resulting shopping behaviour. More

VNU Snaps Up BuzzMetrics

Jan 17 2006

VNU is to buy a majority interest in BuzzMetrics, a US-based firm that measures and analyses online consumer-generated media such as blogs. At the same time, VNU itself is the subject of a takeover bid and BuzzMetrics is due to acquire rival firm Intelliseek. More

Electronic Measurement Records Larger Audiences

Jan 17 2006

The Local People Meter (LPM) TV audience measurement system records higher viewing figures than traditional diary and set meter systems, according to new data from Nielsen Media Research. During its trial of LPMs in Detroit and Dallas, recorded viewing figures rose by as much as 18%. More

SPSS Upgrades Data Mining Tool

Jan 17 2006

MR software firm SPSS has enhanced its data-mining product Clementine. The new version, Clementine 10, simplifies predictive modelling, and can incorporate data from the company's Dimensions survey products. More

exëvo Achieves Quality Standard

Jan 17 2006

exëvo has become the first MR outsourcing firm in India to receive the ISO 9001:2000 quality management system certification from the British Standards Institute (BSI). More

erinMedia 'Plans Nielsen Takeover'

Jan 12 2006

The Chairman of US TV ratings company erinMedia says he is considering a takeover of its rival Nielsen Media Research if Nielsen's parent company, VNU, is sold. erinMedia has also announced a second lawsuit against Nielsen Media for false advertising, countering Nielsen's claims that it measures 'millions of viewers'. More

Interpublic Signs up to Arbitron PPM

Jan 12 2006

Advertising and media company the Interpublic Group (IPG) has committed to using Arbitron's Portable People Meter (PPM) measurement of radio audiences. The group says it will be the first to switch to PPM audience estimates as soon as the service becomes available. More

FIRM Consolidates MR Account Teams

Jan 12 2006

MR software provider FIRM is realigning its MR global account teams, with new 'command centers' in New York and London, designed to support a growing number of clients, and to promote the new Confirmit CAPI software. The company is also planning new developments for Confirmit. More

Online Fieldwork Division for Tpoll

Jan 11 2006

London-based research agency Tpoll Market Intelligence has launched a new division - Tpoll Direct - to focus on online fieldwork and reporting. The division will manage the whole data preparation and collection process from questionnaire design to sampling, project management and reporting. More

EMC and Acxiom to Develop Information Grid Solution

Jan 9 2006

Information management companies EMC and Acxiom are joining forces to develop and market a grid-based information infrastructure product. Additionally, EMC has acquired Acxiom's information grid software for $30m. Acxiom will continue to have access to the software and further developments. More

Direct Marketer Buys iD Factor

Jan 6 2006

Online survey management and fieldwork services agency iD Factor has been bought by themutual.net (TMN), a leading UK online direct marketing company and rewarded shopping portal, in a deal worth up to £2.86m. The buy gives TMN a foothold in the fast-growing online survey market. More

Experian Buys Retail and Property Specialist

Jan 6 2006

Information solutions giant Experian has acquired FootFall Ltd, a European supplier of customer counting technology and retail information integration services; and has appointed Mark Parise, previously IRI's President of Global Content Operations, as President of its Marketing Services business unit. More

BuzzMetrics Hires Blogger from Jupiter

Jan 4 2006

Word-of-mouth research specialist BuzzMetrics has appointed Gary Stein, formerly a senior analyst at Jupiter Research, to lead its new San Francisco office as Director of Client Services. More

Former Ernst & Young Partner Joins BI Firm

Jan 4 2006

Business intelligence (BI) software and solutions provider Business Objects has appointed Mark Doll as Senior VP Professional Services. Doll, whose remit is to help lead the company's transition to a more consultative approach, will be based in San Jose, California, reporting to CEO John Schwarz. More

ToLuna Buys German Panel

Jan 3 2006

European online panel provider ToLuna has acquired German panel company Speedfacts, a subsidiary of the major ISP Freenet, for a total consideration of £2.06m. It has also agreed a five-year strategic co-operation agreement with Freenet, giving it access to 7 million potential panellists. More

Pulse Races into Europe

Jan 3 2006

Research process outsourcing (RPO) provider Pulse Group has announced the launch of its first European office, in Amsterdam. Pulse has offices in Sydney, Australia and an international RPO centre in Malaysia. More

MRS Company Scheme Growing

Jan 3 2006

The UK's Market Research Society (MRS) has announced the signing of the seventieth member for its Company Partner Service. The scheme is a variation on corporate membership for an association which previously allowed only individual members, and is likely to have underscored the forthcoming merger with the BMRA. More

Arbitron Reshuffles to Speed Up PPM Delivery

Dec 22 2005

US media measurement firm Arbitron is reorganising the responsibilities of two key executives - Owen Charlebois and Pierre Bouvard - in order to speed the commercialisation of its Portable People Meter (PPM) audience measurement system. More

Kantar Acquires UK Shopper Research Firm

Dec 21 2005

The Kantar Group, whose companies include Research International and Millward Brown, has acquired the UK's Retail Marketing Services (RMS), a specialist shopper research agency. The company's services include the MultiTrack and IC Scan systems, which film shoppers' in-store behaviour. More

Nielsen Signs Up First Spanish Language Network

Dec 20 2005

Media company Univision Communications is to become the first Spanish language television network to join Nielsen Media Research's national TV ratings service, the Nielsen Television Index (NTI). The service provides television ratings for all the major US networks. More

Yahoo! and MMA Measure Online Marketing

Dec 19 2005

US-based Marketing Management Analytics (MMA) has joined forces with Yahoo! to evaluate the offline sales impact of online marketing programs. The assessment, based on an existing MMA model, builds in Yahoo! data about users' exposure to online graphic and search advertising. More

WPP Creates Indian KPO Agency

Dec 19 2005

WPP's media investment arm GroupM has launched a new knowledge process outsourcing company in India, in collaboration with consulting and technology firm Covansys. The new company, known as Meritus Analytics, will focus on data analytics for healthcare, financial services and retail clients worldwide. More

New Agency Aims to 'Make Research Fun Again'

Dec 19 2005

A newly launched US MR company plans to use text-mining software and data mining tools alongside traditional online qualitative and quantitative techniques to help clients improve returns on their marketing investments. Anderson Analytics' services include web-based surveys, discussion boards, concept/copy tests and focus groups. More

Clear Channel Picks Radio Measurement Contenders

Dec 16 2005

US-based Clear Channel Radio has picked seven finalists to provide a new 'state-of-the-art' radio audience measurement system. Details of one of the chosen proposals - a joint submission from Ipsos and The Media Audit - was released by the companies yesterday. More

TNS to Use Globalpark Panel Software

Dec 16 2005

German-based online survey software firm Globalpark has agreed to license its Online Panel Site Tool (OPST) software to TNS Worldpanel. TNS will use a specially tailored version of OPST, which is used by 30 panel providers worldwide, for its continuous consumer panels. More

TNS to Use Globalpark Panel Software

Dec 14 2005

German-based online survey software firm Globalpark has agreed to license its Online Panel Site Tool (OPST) software to TNS Worldpanel. TNS will use a specially tailored version of OPST, which is used by 30 panel providers worldwide, for its continuous consumer panels. More

VNU Buys Software Provider

Dec 9 2005

VNU Marketing Information has acquired Decisions Made Easy (DME) - a provider of software designed to help FMCG suppliers analyse sales and supply chain data. DME, which has offices in the UK, US and Australia, will be managed as a unit of VNU Marketing Information. Financial terms were not disclosed. More

'Disagreements' Mean New Board for FIRM

Dec 9 2005

Online MR software provider FIRM is holding an Extraordinary General Meeting (EGM) to elect a new board, due to disagreements between existing members. Earlier this week, the company listed on the Oslo Stock Exchange - but without first issuing the promised 5.5m new shares. More

Keynote Acquires Web Benchmarking Firm

Dec 9 2005

US customer measurement and analysis specialist Keynote Systems has bought the GómezPro business unit of Watchfire, which specialises in a heuristics-based approach to benchmarking web site effectiveness. The division will be renamed Keynote WebExcellence. More

Study Tracks Growth of Online Research

Dec 8 2005

More than three quarters of market researchers worldwide are planning to increase their use of online research in the next six months, according to the Greenfield/Ciao Online Research Barometer. Fifty per cent of European researchers say they have replaced face-to-face studies with online research over the last year. More

People Meter Honoured by Electronics Industry

Dec 8 2005

Arbitron's media measurement device, the Portable People Meter (PPM), is being honoured as a technological innovation, alongside TiVo, the Blackberry and the USB flash drive. Ron Kolessar, who led the development of the PPM, joins a list of innovators being recognised by the Great Minds, Great Ideas project. More

Lightspeed Adds Spain to Panel Network

Dec 8 2005

Online MR agency Lightspeed Research has launched a consumer panel in Spain, currently providing access to 50,000 members. The company already has proprietary panels in the US, UK, France, Germany, Italy, the Netherlands and Australia. More

ToLuna Profits Rise as Panels Grow

Dec 8 2005

Online panel specialist ToLuna has reported a pro forma pre-tax profit of £0.56m for the first nine months of 2005 - compared with a loss of £0.13m in 2004. The company, which floated on the UK's Alternative Investment Market (AIM) in May, now has 650,000 panel members across 13 European countries. More

Homescan Expansion Completed

Dec 7 2005

ACNielsen U.S. has this week announced the completion of the major program to expand its Homescan(R) consumer panel. In two years, the panel's size has more than doubled to 125,000 households providing insights and information for the CPG industry. More

Senior Hires for MarketTools

Dec 7 2005

US-based online agency MarketTools, Inc. has announced three senior appointments. Jeff Greenberg joins as President of Worldwide Operations, Pamela S. Kramer as Chief Marketing Officer and W. Michael Conklin as Chief Methodologist. More

Researchers Join Pompey on Fast Track

Dec 6 2005

UK agency Holden Pearmain has joined big names including Innocent (Smoothies) and Portsmouth Football Club in the Sunday Times Virgin Atlantic Fast Track 100. The advanced methods specialist is only the second MR agency ever to make the list of Britain's fastest-growing companies. More

Promotion for Invoke Technologist

Dec 6 2005

Interactive research technology firm Invoke Solutions has promoted Alon Ravid, previously Vice President of Research and Development, to Chief Technology Officer, responsible for driving and developing its long-term corporate technology strategy. Ravid will also continue in his role as the General Manager of Invoke's Israeli office. More

Schmidt to Lead Restructuring of VNU's MI Group

Dec 5 2005

VNU has announced a major program to co-ordinate the business units of its Marketing Information (MI) group and centralise marketing, IT and NPD functions. Steven M. Schmidt becomes President and CEO of the group, which includes ACNielsen, BASES, Spectra, Claritas and ACNielsen HCI. More

National People Meter Expansion Continues

Dec 2 2005

Nielsen Media Research has added an extra 2,000 households to its National People Meter TV measurement sample. This is the first step in a plan to increase the effective sample to 10,000 homes by next year, in order to improve accuracy and allow for more in-depth analysis. More

ESOMAR Measurement Conference Hits Shanghai

Dec 2 2005

MR trade body ESOMAR is working with the World Federation of Advertisers (WFA) on next year's World Research Conference, taking place in Shanghai in June. The event, entitled Worldwide Multi Media Measurement (WM3), will focus on how to develop a consumer-centric vision of cross-media consumption. More

GMI Lures SPSS Staff to Management Team

Dec 1 2005

Online MR firm Global Market Insite (GMI) has appointed four former employees of SPSS Europe to expand its European management team. The company has also appointed a Director for Russia, and several new project management staff, and recently announced the opening of a new Los Angeles office. More

Indian Outsourcer Moves Into Canada

Dec 1 2005

India's Karvy Global Services Limited, which provides oustourced MR analytics services, is expanding its operations into Canada through a partnership with Sol-Core, a consulting firm based in Toronto. More

Next Steps for Multimedia Measurement Project

Dec 1 2005

Arbitron and VNU have announced good progress with Project Apollo, which aims to co-ordinate their collection of multimedia exposure and purchase information. Over the past few weeks more advertisers have signed up, and the steering committee will meet for the second time in January to set the direction for next year's project pilot. More

ICMR Gobbles A La Carte

Nov 30 2005

US data collection provider Innovative Concepts Market Research (ICMR) has acquired A La Carte Research, a 'boutique' agency that offers focus groups, telephone and online surveys, and product testing, as well as mock trials for law firms. The name A La Carte will be dropped. More

Sample Czar Launches China Panel

Nov 28 2005

US-based Internet survey sample provider Sample Czar has partnered with Chinese loyalty program SmartClub to develop consumer and business panels for online surveys in China. More

SRA Buys On The Mark Research

Nov 24 2005

On its 20th anniversary, US-based SRA Research has acquired another Florida MR firm, On The Mark (OTM) Research, in what is described as a 'multi-million dollar merger'. OTM's eponymous President Mark Sandler will become VP of Client Services for the combined company. More

dunnhumby Expands Research Function

Nov 24 2005

International marketing company dunnhumby has appointed Adrian Sanger, formerly of Millward Brown, to a new Insight Director role, designed to increase the agency's research capabilities. This follows last year's appointment of Martin Hayward to the new position of Director of Consumer Strategy and Futures. More

FIRM Issues Shares Prior to Stock Exchange Float

Nov 24 2005

Online MR software provider FIRM, best known for its Confirmit product, is issuing 5.5m new shares and 1m secondary shares through an initial public offering. The offer is taking place in advance of the company's listing on the Oslo Stock Exchange, expected in early December. More

New Marketing Benchmarks from BASES

Nov 23 2005

US forecasting specialist BASES has launched Marketing Plan Analyzer - a service designed to predict the level of marketing support required for a new product to be successful. The service draws on a database of more than 75,000 new-product marketing plans from 60 countries across 200 categories. More

Study to Measure Chinese Search Engines

Nov 23 2005

As search engine competition reaches China, US-based Keynote Systems is launching a study of users' experience of the country's leading search engines: Alibaba/Yahoo!, Baidu, Google China and Sohu/Sogou. The study will take the same form as Keynote's annual North American search studies. More

Data Protection Guidelines for Social Researchers

Nov 21 2005

The UK's Market Research Society (MRS) and the Social Research Association (SRA) have launched joint guidance to help social researchers navigate the complex requirements of the Data Protection Act of 1998. More

Kantar Appointment Boosts Behaviour Research

Nov 21 2005

The Kantar Group has appointed Marc O'Regan to the new role of Director of Behavioural Insight. O'Regan, previously Head of Data at marketing agency Proximity London, is tasked with developing behavioural data analysis across the group's companies, which include Millward Brown and Research International. More

SPSS Awards Recognise Insight

Nov 18 2005

MR software giant SPSS presented its second annual Insight Awards this week to a range of companies - including a bank, a racetrack and a community advice network. All winners were judged to have contributed to their organisations' success through the use of SPSS predictive analytics software. More

VNU Chief to Quit as IMS Merger Called Off

Nov 17 2005

VNU's CEO Rob van den Bergh is stepping down, following the announcement that the company's planned takeover of IMS Health has been terminated due to strong resistance from VNU shareholders. Under the termination agreement, VNU will reimburse IMS $15 million for out-of-pocket costs. More

Third Office for Holden Pearmain

Nov 17 2005

UK-based agency Holden Pearmain Research has announced the opening of its third office in Surrey. The expansion follows the recent appointment of a dedicated Director for the Customer Loyalty sector, and the launch of a Qualitative Research division. More

NetRatings Takes AdRelevance Down Under

Nov 17 2005

Nielsen//NetRatings is introducing AdRelevance - its online ad measurement tool - to Australia. The service, already available in the US and Europe, will now track 250 Australian web sites and 4,000 URLs to gather information about who is advertising, where and how, and how much they are spending. More

Moves to Hasten Arrival of Electronic Measurement

Nov 16 2005

Nielsen Media Research is stepping up its evaluation of the use of Portable People Meters (PPMs) for TV audience measurement - a joint venture with Arbitron. Meanwhile, Arbitron has been meeting with radio industry executives to discuss electronic audience measurement, and has appointed a technology expert to its Board. More

Greenfield Starts Comeback with GoQuote

Nov 16 2005

US online survey specialist Greenfield Online has introduced an automatic online ordering system - GoQuote. It allows clients to price and order survey samples and programming via the Internet. This is one of the first initiatives introduced under new 'troubleshooter' CEO and President Al Angrisani, who took over in September. More

GfK Results Show Progress of NOP Integration

Nov 15 2005

The GfK Group has announced results for the third quarter of 2005. The integration of NOP World is said to be proceeding according to plan, and the group has already achieved 95.6% of its order volume forecast for 2005. Sales for the first 9 months are up 28.8% vs Q1-3 2004 to EUR 627.5m. More

Millward Brown Launches D&A

Nov 15 2005

Millward Brown has launched D&A (Demand and Activation), a new framework to help marketers understand 'the complexities of the consumer journey to purchase'. D&A quantifies the contribution of factors which create demand for categories and brands, as well as those responsible for final choice. More

Software Provider is MRA's First to be 'Celebrated'

Nov 15 2005

San Francisco-based software company CfMC is the first winner of the Celebrated Company Award for outstanding volunteer efforts and support, introduced by the US-based Marketing Research Association (MRA). More

Web Analytics: Google Drops Charge

Nov 14 2005

Google has announced that it will give customers free use of its web analytics service. Formerly known as Urchin from Google and now renamed Google Analytics, the service claims to give customers the ability 'to track the results of any online marketing campaign', and offers dashboard features and integration with other packages. More

US Restores Census Funding

Nov 14 2005

US MR associations including CMOR are celebrating victory in convincing a House and Senate conference committee to approve around $812m in federal spending for the U.S. Census Bureau in Fiscal Year 2006. Budget cuts adopted in September were seen as damaging to the Bureau's capacity to collect and report information. More

First Demographics for Podcast Audiences

Nov 14 2005

Publishing and advertising specialist Mediamark Research Inc. (MRI) has announced a joint venture with podcasting service company Podtrac to provide audience data for the new medium. The partnership promises podcast media buyers 'the same demographic research that advertisers have in traditional media'. More

European Online Leader Crosses Pond

Nov 11 2005

European online fieldwork provider Research Now is following up its recent Australian launch with a sales office in New York. The office, supported by two new Directors, will sell survey data from the company's European online panel of over 700,000 potential respondents to the US market. More

Aggressive Expansion for MR Outsourcing Company

Nov 11 2005

Indian MR outsourcing company Ugam Solutions has opened a 2nd operations centre in Mumbai, increasing its capacity from 425 to more than 1,000 staff. The company has launched a CATI service and announced its entry into the high-growth arena of marketing analytics. More

IBM Introduces Blog Monitor

Nov 10 2005

IBM has announced a new software solution to help businesses track and analyse their coverage in the rapidly developing sphere of Consumer Generated Media (CGM), which includes blogs and news groups. The Public Image Monitoring Solution was developed in collaboration with Nstein Technologies and Factiva. More

Nielsen Offers Direct Access to Ratings

Nov 4 2005

For the first time, Nielsen Media Research is to provide direct access to its database of minute-by-minute TV ratings. Clients will be able to access and analyse full information from Nielsen's National People Meter sample via an electronic file, to be updated each week. More

FIRM Applies for Exchange Listing

Nov 4 2005

Online MR software provider FIRM yesterday submitted an application for public listing at the Oslo Stock Exchange (OSE). Chairman Bengt Thuresson says the goal is 'to consolidate FIRM's equity capital in order to finance further profitable growth'. More

SPSS Reports Record Revenues

Nov 3 2005

Software firm SPSS has achieved record revenues for the fourth consecutive quarter. The third quarter of 2005 saw a 9% revenue increase, driven by a 22% growth in new license revenues. Thanks to climbing revenue and falling expenses, net income for the quarter increased almost five-fold to more than $4m. More

Business Objects Buys Infommersion

Nov 3 2005

Business intelligence software provider Business Objects has completed the acquisition of California's Infommersion in a deal worth $40m. Infommersion specialises in providing interactive and visual solutions for data presentation and analysis. More

Holden Pearmain Appoints Loyalty Director

Nov 3 2005

UK-based agency Holden Pearmain Research has appointed Tom Worth to head up its Customer Loyalty practice. He previously worked at Tarp, an agency that specialises in measuring customer satisfaction and loyalty. More

Purisma Tool Consolidates Customer Data

Nov 2 2005

US-based customer identity management specialist Purisma has launched Customer Registry, a tool designed to provide organisations with in-depth, accurate pictures of their consumers based on data gathered from across the business and from external sources. More

WebTrends Incorporates Content Management Tool

Nov 1 2005

US-based WebTrends is partnering with web software specialist Hot Banana, to streamline the process of analysing and optimising Internet content. The new tool combines WebTrends' analysis software with Hot Banana's content management suite to help users improve content in response to analysis. More

Doxus Hires Ex-Harris and SPSS Methodologist

Oct 31 2005

US-based technology and finance research specialist Doxus has appointed Dr Steven Struhl as head of its Marketing Sciences and Methodology team. Struhl was previously Senior Methodologist at Harris Interactive, and Director of Market Research at SPSS. More

New Medical Panels and Software Agreement for GMI

Oct 28 2005

US online specialist GMI has launched new panels of physicians, nurses and chronically ill patients. It has also entered an agreement with Sawtooth Software to sell Sawtooth products in Asia and South America, and to share its online panel with Sawtooth. GMI has also made four new Director-level appointments. More

Call for Quality Audit of Official Statistics

Oct 28 2005

The UK's independent Statistics Commission is calling for clearer quality standards for the production and dissemination of official statistics, in order to engender public trust. The Commission's new report also concludes that - to meet users' needs - there should be 'greater emphasis on fitness for purpose'. More

NetRatings Settles Patent Infringement Lawsuit

Oct 27 2005

US Internet measurement specialist Nielsen//NetRatings has settled its lawsuit against Visual Sciences, by entering into a licensing agreement with the company. NetRatings launched the lawsuit earlier this year, alleging infringement of some of its data collection and analysis patents. More

ISA Acquires Visual Interviewing Software

Oct 27 2005

US data collection company Interviewing Service of America (ISA) has acquired the Opinion One visual interviewing software suite. Opinion One's Corporate Operations Director Peter Blair and two technical members of staff are joining ISA as part of the acquisition. Meanwhile, Dina Paglia joins as Account Executive. More

RI Uses RFID to Track Australia's Mail

Oct 27 2005

Australia Post has picked Research International (RI) to monitor its delivery of letters using radio frequency identification device (RFID) technology, together with more traditional end-to-end measures. The company has been using RFID to measure its international mail services for the past two years. More

iKnowtion Expands Behavioral Sciences Team

Oct 27 2005

US marketing and analytic consultancy iKnowtion has appointed Nichole Yim and Christopher Anzellotti as Marketing Analysts in its Behavioral Sciences team. More

QuestionPro Offers Free Survey Service

Oct 26 2005

US online survey specialist QuestionPro is to provide free software for registered non-profit organizations. The non-profit waiver program will give organizations access to a complete set of tools for conducting online surveys - worth $499 - for up to a year. More

AURA Decodes Insight

Oct 26 2005

What do companies mean by insight? How does it differ from traditional MR outputs? And how can researchers ensure they are recognised for providing it? All these questions - and more - were addressed in the Association of Users of Research Agencies (AURA) panel discussion at yesterday's Insight Show in London. More

Marketing Sciences Appointment for Bellomy

Oct 26 2005

US MR and consultancy firm Bellomy Research, Inc (BRI) has appointed Jim Harper as Manager for Marketing Sciences. Harper, who joins from business intelligence and software specialist SAS Institute, serves on the advisory board for the University of Georgia Masters of Marketing Research degree. More

Overseas Call Centres Can Devalue Brands

Oct 26 2005

According to Harris Interactive, 81% of UK adults dislike the trend of locating call centres overseas, and 54% believe companies who do so will lose business. The survey also suggests that overseas centres struggle to provide a good service, as 50% of customers do not trust them enough to disclose personal details. More

Online Audience Data Affected by Methods

Oct 25 2005

A study from the US Online Publishers Association (OPA) has found that different methods of compiling online audience figures lead to significantly different estimates of visitors to local web sites. The research is based on an analysis of measurement tools from Nielsen//Net Ratings, comScore, Scarborough and The Media Audit. More

Call for Case Studies for MR Journal

Oct 25 2005

The International Journal of Market Research (IJMR), produced by the Market Research Society (MRS), has provided new guidance for potential contributors, encouraging case study-based articles from MR practitioners. The Journal's new Viewpoint section also allows practitioners to have their say about burning issues in around 500 words. More

US Conferences Cover Retail, Health and Brands

Oct 25 2005

Information Resources, Inc (IRI) has announced details of the third CPG and Retail Summit, taking place in San Francisco in February. Programmes are also available for ESOMAR's Healthcare and Brandmatters conferences, happening in New York in February, and ESOMAR is inviting papers for May's Global Diversity and Innovate events. More

Nebu Updates Dub Knowledge

Oct 25 2005

European MR software firm Nebu has released a new version of Dub Knowledge - its panel management and sampling tool. The latest edition allows for easier exclusion of respondents from future surveys, and offers several new features. More

VAST Challenge to Nielsen Ratings

Oct 24 2005

Frank Maggio, CEO of Erin Media, is poised to announce details of a new ratings service - VAST Ratings - designed to compete with Nielsen's audience measurement system. Earlier this year, Erin filed an antitrust lawsuit against Nielsen Media Research in a bid to break up its ratings monopoly. More

ESA and Pulse Train Quiz Insight Visitors

Oct 24 2005

UK retail research firm ESA is teaming up with MR software provider Pulse Train to conduct the on-site research at this week's Insight show. The show, designed for buyers and users of market research, is taking place tomorrow and Wednesday at Earls Court in London. More

FIRM Updates Confirmit as Revenue Grows 35%

Oct 21 2005

Norwegian survey software company FIRM achieved revenues of US$3.69m in the third quarter of 2005 - an increase of 35% on Q3 2004. Revenues for the first nine months of the year were up 30%. The announcement coincides with the launch of a new version of the company's Confirmit survey tool. More

New Survey, Retail Planning and Information Tools

Oct 21 2005

US survey provider Itracks has released a new web-based reporting system for all its surveys, whether conducted on or offline. Also announcing new products this week are Nunwood, with a new application to facilitate business information sharing, and IRI, which launched a new retail space planning tool. More

ZipSurvey Comes to China and Taiwan

Oct 21 2005

US-based CorporateSurvey.com has entered into a partnership with XToolsCRM, a Chinese provider of customer relationship management technology to provide its ZipSurvey application to XTools' 1,000+ clients in China and Taiwan. In addition, both companies will join each other's alliance and partnership programs. More

Fieldwork International Promotions

Oct 21 2005

Healthcare data collection specialist Fieldwork International (FI) has promoted Jen Lumsden to Telephone Unit Operations Manager. Emmanuelle Desnos and Carola Fornari have both been promoted to Project Managers in the International Telephone Centre. More

Arbitron Trial Costs Hit Q3 Results

Oct 20 2005

Arbitron's net income for the third quarter of this year was 13.7% less than the same time last year. The company's revenue grew by 4.5%, but its trial of Portable People Meters (PPMs) led to an increase in expenses of almost 12%. The company has now lowered its previous year-end estimates. More

MB and Dynamic Logic Launch Online Ad Test Tool

Oct 20 2005

Millward Brown and Dynamic Logic - the online research company it acquired earlier this year - are launching a new online copy testing tool, called DigitalLink. The jointly developed product is designed to evaluate the effectiveness of online ads before they are launched. More

Venture Capital for Market Insight

Oct 20 2005

Market Insight, a US online market intelligence firm, has received $1.25 million in Series A financing from San Francisco venture capital company WaldenVC, which believes Market Insight will 'change the face of market research'. Founded in 2003, the company collects consumer data from a product recommendation web site. More

PRIMIS Buys MarketModels

Oct 19 2005

US-based PRIMIS Marketing Group has acquired MarketModels, a provider of data analytics, modeling and data integration solutions. Founder Brad Mitchell will continue as President and General Manager of MarketModels, reporting to John Healy, President and CEO of PRIMIS. More

Marketing Performance Index Launched

Oct 19 2005

US market analysis firm Market Bearing has launched the Marketing Momentum Index - a quarterly report that measures and compares the marketing performance of technology companies across different sectors. The Index is designed to complement financial performance measures in aiding investment and management decisions. More

WPP Joins Backers for Mobile Metrics Firm

Oct 18 2005

WPP's Kantar Group has joined two venture capital companies, Prism Venture Partners and founding investor i-Hatch Ventures in a $7m Series B round of funding for mobile media measurement firm M:Metrics. More

Brighton MR Summit Looms

Oct 18 2005

The annual conference of the British Market Research Association (BMRA) is four weeks away. Delegates will get the chance to debate the future of MR with the leaders of TNS, Synovate and YouGov, and to hear from clients ranging from Microsoft to the Islamic Bank of Britain. More

Blogs Under the Spotlight

Oct 18 2005

Media measurement specialist Cymfony has launched Orchestra, a market intelligence dashboard application that integrates data from mainstream media (MSM) and consumer-generated media (CGM) including blogs. Meanwhile Intelliseek has entered into an agreement to provide AOL with daily blog data and trend analysis from its BlogPulse search engine. More

Compete Appoints New MDs

Oct 18 2005

US online MR firm Compete, Inc has promoted T.J. Mahony to MD of Intelligent Reach Products, and Adam Guy to MD of its Wireless Practice. The announcement coincides with the launch of Voicebox, Compete's communications and loyalty platform, designed to help marketers extend and deepen customer relationships. More

Rapid Results from Australian Car Buyers

Oct 17 2005

The newly created Synovate Motoresearch division in Australia is to launch Synovate24, an automated customer loyalty tool for car dealers. The service uses technology to monitor customer feedback the day after a transaction, and provides dealers with an immediate analysis of customer satisfaction. More

NetRatings Measures SE Asian Online Audiences

Oct 13 2005

Nielsen//NetRatings has launched its Internet audience measurement tool Market Intelligence in South East Asia. MSN in Singapore is currently publishing visitor data as compiled by Market Intelligence, and several Hong Kong publishers have also committed to using the service. More

SKOPOS Hires Data Analyst and Consultant

Oct 12 2005

European agency SKOPOS market insight has appointed Rhaynukaa Soni, formerly of Ipsos UK, as Senior Research Consultant for international projects, and Abdi Mohamed as Head of Data Analysis. Both will be based in the company's London office. More

Research Now Picks Confirmit

Oct 11 2005

MR software provider Future Information Research Management (FIRM) has signed an agreement to provide its Confirmit web-based survey and reporting platform to European online fieldwork and panel specialist Research Now. More

Ipsos Buys MORI

Oct 10 2005

Global research group Ipsos has acquired MORI, the UK's largest independently owned MR agency, in a deal worth £88m. Ipsos UK and MORI will combine to form a new company to be known as Ipsos MORI. The purchase will almost double Ispos' UK revenue. More

Researchers Team Up to Analyse Online Feedback

Oct 10 2005

A new service developed jointly by New York-based online customer satisfaction specialist iPerceptions and software solutions provider Repindex will provide 'quantifiable insights' based on analysis of free-form feedback from web site visitors. Land Rover and Reebok are among the first clients. More

MR Software Consultancy Launches in Germany

Oct 7 2005

Bernhard Witt, a former employee of SPSS, has launched his own consultancy - 2x4 Market Research Consulting - based in Mattenheim Germany. The company will specialise primarily in the SPSS Dimensions range of products, offering various training and consultancy services. More

DISH Appoints Nielsen for TV Ratings Service

Oct 7 2005

The US DISH Network satellite TV service has signed an agreement with Nielsen Media Research for a national TV ratings service. The deal allows DISH to use Nielsen's data for marketing, programming and sales purposes - for example to guarantee companies a specific number of viewers for their ads. More

New Query System Simple But Intelligent

Oct 6 2005

Business intelligence specialist Business Objects has launched a new intuitive query system, Intelligent Question, aimed at giving non-technical end-users the ability to mine databases using a structured questioning environment. More

Harris and KN Spar over Stanford Study

Oct 4 2005

US agencies Knowledge Networks (KN) and Harris Interactive are arguing over KN's claims that Stanford University research demonstrates the superior accuracy of its online surveys. Harris believes KN's reporting of the study is inaccurate and selective, and claims that KN's founders were closely involved with the Stanford research. More

TNS Launches European Panel of Creative Minds

Oct 3 2005

TNS has worked with academics to develop a panel of 'intuitive and analytic' thinkers, to provide creative input into new product development research. Creative Minds is the second sub-panel of the company's '6thdimension' access panel, following the Sports sub-panel launched last month. More

TechTarget and Dynamic Logic Measure IT Brands

Oct 3 2005

US-based IT publisher TechTarget has launched 'TargetROI: Brand' - an online program that measures the effects of online ads on brand awareness. The measurements are based on surveys conducted in collaboration with MR firm Dynamic Logic, which also provides benchmark data for comparison. More

US Census Bureau Awards $500 Million Contract

Sep 30 2005

The US Bureau of Census has awarded a six-year contract, worth approximately $500m, to US technology systems provider Lockheed Martin. The company will be responsible for developing and operating the Decennial Response Integration System (DRIS) to capture data for the 2010 Census. More

HISB Helps Clients Move Surveys Online

Sep 28 2005

Harris Interactive Service Bureau (HISB) is making its new SynTrack Online service available to MR firms across the US. The service, which makes use of the HI global online panel, is designed to facilitate the migration of traditional syndicated and tracking studies to the Internet, while preserving historical data and analysis of trends. More

Software Releases for QuestionPro and Creative

Sep 28 2005

Online survey provider QuestionPro has added a 'Market Research Toolset' to its data collection and analytics services. The tools offer online panel management features, conjoint and TURF analysis, and real-time notification of satisfaction scores. Meanwhile, Creative Research Systems has launched a PDA Module for its survey software package. More

TNS Launches Panel in China as Asia Hots Up

Sep 27 2005

The Asian MR market is growing by 10 to 11% a year and is 'the hottest market worldwide for the market research industry', according to Tony Cowling, Chairman of TNS. Cowling today announced the company's rollout of its 6thdimension access panel to China and Japan. More

ACNielsen India Invests $2.5m in Handheld Terminals

Sep 27 2005

ACNielsen is to provide its 750-strong MR field force in India with handheld terminals for data collection, representing an investment of INR 100 million ($2.5m). The company hopes the time saved collecting and processing data will speed up the delivery of market information from sixteen days to nine. More

Trendum Buys Buzzmetrics with VNU Backing

Sep 26 2005

US online word-of-mouth research specialist BuzzMetrics has been acquired by Trendum, a provider of Internet search and linguistic analysis. Together, the companies hope to create a global standard to measure online consumer 'buzz' about brands. VNU is a minority shareholder in the new company, which will keep the BuzzMetrics name. More

Ipsos Interactive Services Appoints Panels Director

Sep 26 2005

Alina Serbanica, former VP Business Development of Gallup Romania, is joining Ipsos Interactive Services (IIS) as Access Panels Director, responsible for all the company's European panels. IIS specialises in online market research, with more than 550,000 panellists across Europe. More

New Global Enterprise Division for GMI

Sep 23 2005

US-based GMI has appointed Richard Scionti, founder of Timbre Consulting and former employee of SPSS and RI, as VP of its newly formed Global Enterprise Solutions Group. Other recent appointments include two Directors of Marketing - one to be based in China; a Customer Service Director for China; and a Sales Director for the New York office. More

NetRatings Seeks MRC Accreditation for Online Measurement

Sep 22 2005

Nielsen//NetRatings has become the first online audience measurement provider to apply for Media Rating Council (MRC) accreditation for its methods - throwing down the gauntlet for others in the industry. The Council currently accredits measurement systems for all other major media, including TV, radio and print. More

While the Marketing Guys were in the Toilet...

Sep 22 2005

'... the finance guys have taken over' according to Christian Majgaard, former Senior Director of Lego, in the final keynote address at this week's ESOMAR Congress. Majgaard called for a change to CEOs' salary structure in order to bring marketing research 'back into the boardroom'. More

Steadman Group Takes PPMs to Africa

Sep 22 2005

African market information agency the Steadman Group has been appointed to provide audience measurement for radio, TV and print in Kenya. The TV and radio research will be conducted using the Arbitron Portable People Meter (PPM) system licensed by TNS. More

Winning Papers from ESOMAR

Sep 21 2005

ESOMAR wound up the 58th Congress in Cannes today and announced the winners of its awards. Speakers from The Leading Edge agency and Carlton & United Brewers, Australia, won the Best Paper Overall Award, while employees of Brainjuicer, Maritz and LG Electronics were also recognised. More

Worldwide Buys for GMI

Sep 20 2005

Online MR solutions company GMI (Global Market Insite, Inc.) has announced the acquisition of three companies -- Seattle-based NetReflector, Insight in Shanghai, China, and MI Pro AS in Drobak, Norway, which will operate as wholly owned subsidiaries of GMI. GMI has also formed a new strategic alliance with ARO Sistemas in Sao Paolo, Brazil. More

ESOMAR Challenges Researchers to Learn and Illuminate

Sep 19 2005

ESOMAR's 2005 Congress, Making a Difference - The Impact of Powerful Research - opened today in Cannes, attended by 1000+ market and social professionals from 75 countries worldwide. The Congress also heralded ESOMAR's rebrand, and its renewed commitment to improving the image of MR - a theme touched on by several of the day's speakers. More

Customer Focus - From Laundry to Lager

Sep 19 2005

This morning's main session at ESOMAR Congress gave delegates an update on major companies' attempts to put customers' views and needs at the heart of their business. Some like it hot - watching consumers in their kitchens - while others take a cool look at customer loyalty stats. DRNO News Editor Tessa Russell reports live from Cannes. More

IRI Partners with IBM to Deliver MarketKnowledge

Sep 19 2005

Information Resources, Inc. (IRI) has announced that it will use IBM software to support the development and delivery of the next generation IRI Business Performance Management (BPM) solutions and real-time market information processing platform, MarketKnowledge(TM). More

Goodbye to HI Europe Name

Sep 16 2005

Harris Interactive is dropping the separate identity of its European subsidiary, which will no longer be known as HI Europe but will share the parent's name. The company says the alignment will achieve 'considerable synergies in its marketing, data collection and client management programmes'. More

Jeavons Joins Nebu to Target US Market

Sep 16 2005

Amsterdam-based MR software supplier Nebu has opened an office in Cincinnati, Ohio and appointed software guru Andrew Jeavons, a long-time competitor of the firm, to head it up. More

Arbitron Boosts Senior PPM Team

Sep 16 2005

Arbitron has promoted two company veterans to strengthen its Portable People Meter (PPM) research team. Beth Webb becomes Director, PPM Research, and Dan Ames Director, International Research. More

E-Tabs Adds to North American Team

Sep 16 2005

MR reporting software supplier E-Tabs has strengthened its Chicago office with the appointment of Heather Prabish, a long-time user of its products in her previous role at Millward Brown. More

Launches for FIRM, Synovate and NPD

Sep 15 2005

Conference season in the MR world is also product launch season. With ESOMAR Congress next week, and other major events imminent, new or expanded services announced in the last few days include the NPD Group's 'Technology Track', Synovate ViewsNet for Western Europe and a new version of FIRM's ConfirmIt software. More

Ciao's Guidi Joins Bloomerce

Sep 15 2005

SSI/Bloomerce, the European arm of Survey Sampling International, has hired Michel Guidi as Chief Operating Officer (COO), Europe. Guidi leaves online panels specialist Ciao, where he was VP for Operations. More

Talk to Turkey - GfK Launches Online Panel

Sep 15 2005

GfK Turkey has announced a new access panel of almost 4.2 million members, providing samples for online research in the country. The panel members represent a high proportion of the c.11 million people online in Turkey (population 72m and Internet penetration around 15%). More

Change of Chairman for Independent Consultants

Sep 15 2005

The ICG, the UK's professional group for independent research consultants, has announced a new Chairman. As of yesterday's AGM, Tim Williams takes over from Steven Bairfelt, who has led the organisation for more than five years. More

Online Displacing Telephone Pharma Research

Sep 14 2005

Online pharmaceutical market research is growing at the expense of 'phone interviews, according to an international survey of pharma researchers by medical research agency Medefield. More

Australian Awards Highlight Contribution of Research

Sep 14 2005

The Australian Market & Social Research Society (AMSRS) is launching its first Research Effectiveness Awards as part of the organisation's IMPACT: conference next month. The awards are designed to illustrate the contribution of research to business success. Conference papers will also address the impact of research in the real world. More

Qualified Opinions and i-Link Launch Panel

Sep 13 2005

Australian online agency i-Link Research Solutions will for the first time offer an online participant research panel for MR and social research, via an alliance with Qualified Opinions Research Panel. More

Simmons Employs New Segmentation Tool

Sep 13 2005

US agency Simmons is to apply parent company Experian's 'TrueTouch' classification system to the results of its Spring 2005 National Consumer Study. The tool is designed to provide a clear picture of the best audience, message, channel and timing for marketing campaigns. More

Ciao Launches European Online Omnibus

Sep 12 2005

European online panel specialist Ciao is launching an Internet omnibus service for the UK, Germany and France. The survey will run bi-monthly, using Ciao's existing panel, and will complement the existing US omnibus services provided by Ciao's parent company Greenfield Online. More

NetRatings Seeks to Reconcile Online Audience Measures

Sep 12 2005

Nielsen//NetRatings has developed a new method of measuring Internet audiences, integrating data from the two most commonly used approaches: data from consumer panels and site-centric measurement technology. Different methods can produce very different statistics, as seen in the latest search engine usage data from competitors Hitwise and comScore. More

exëvo Opens Facility in India

Sep 12 2005

US-based MR outsourcing firm exëvo has created a new 35,000 square foot research facility in New Delhi, India, expected to house 1,000 research professionals by the end of next year. More

French Launches for Mosaic and Film Tracker

Sep 9 2005

Two international products have made their French debuts. MR and information giant Experian has launched its consumer classification system, Mosaic, in the country, categorising consumers into 14 social groups and 52 types; and movie tracker Online Testing eXchange (OTX) is another recent arrival. More

TNS Fundraising Hits the Ground Walking

Sep 9 2005

TNS has announced a commitment to raise US$387,000 by the end of 2007 to fund a pre-school educational project in Cambodia, supported by UNICEF, the United Nation's Children's Fund. The 'Imagine...' initiative kicked off today with a 'Walk to Work' day. More

PrecisionTrak Adds Newspaper Data

Sep 9 2005

US newspaper ad placement specialist Mediaspace Solutions (MSS) is to make its supply, pricing and contact data about US newspapers available to subscribers of online media planning tool PrecisionTrak, allowing cross-media campaign planning. More

ACNielsen and DemandTec Offer Retail Insight Tools

Sep 9 2005

ACNielsen is joining forces with DemandTec, a provider of Consumer Demand Management (CDM) software, to deliver 'consumer-centric merchandising solutions' for retailers. These include software and other services designed to give pricing and promotion insights, and to help generate merchandising plans. More

Virtual Surveys Launches Marketing Sciences Division

Sep 8 2005

UK-based online research agency Virtual Surveys has launched a new Marketing Sciences division to provide advanced analytics together with web-based research. The division will be led by Ray Poynter, one of Virtual Surveys' Directors and leader of the Future Place research consultancy. More

First Sponsored Search Figures from Nielsen//NetRatings

Sep 8 2005

Search-sponsored links to web sites comprised 34% of online ad impressions, according to Nielsen//NetRatings' new Sponsored Search Link survey, based on data for August. The new service incorporates search advertising insight into AdRelevance, the company's online ad intelligence product. More

Asia Pacific Firms Launch Research Journal

Sep 8 2005

A group of MR agencies have joined forces to produce Asia Research, a quarterly print publication covering MR in the region. Sponsors include Kadence Asia, Citigate DVL Smith, SoHealthAsia, Asia Pacific Research, Hankook Research, Firestar Research, Opinion Research Taiwan and Indochina Research. More

Ipsos UK Launches New Software for Media Clients

Sep 8 2005

Ipsos is working with media database specialist New Age Media Systems to provide EzTAB software for Ipsos UK's media clients, which include BARB, NRS and RAJAR. The web-based software provides easy access to viewing figures and reader numbers, and allows clients to incorporate their own data into the system. More

Voxco Launches Command Center Software

Sep 7 2005

Montreal-based data collection and analysis software provider Voxco is launching a new MR software package, with previews at the ESOMAR Congress in Cannes later this month, followed by displays at MR conferences in Boston, Toronto, Warsaw, London and Paris. More

Bellomy Appoints Textile and Consumer Staff

Sep 7 2005

US agency Bellomy Research Inc (BRI) has promoted apparel and textile specialist Karen Lefler to VP, Client Service, reporting directly to President Scott Layne. The firm has also recruited Thomas Hendrix as a Research Manager in its consumer packaged goods team. More

Mindwave Launches Web-Based CRM Tool

Sep 6 2005

IT specialist agency Mindwave Research has launched RQM(Relationship Quality Management), a new online customer questionnaire tool. The product delivers real-time feedback about where improvements are needed, and allows clients to make immediate contact with dissatisfied customers. More

Usability Lab Opens in Edinburgh

Sep 6 2005

UK-based research and usability consultancy User Vision has opened a new research 'lab', focus group and training facility in Edinburgh. 'User Vision Focus' offers remote online viewing of focus groups and usability tests in real-time. More

Australian MR Firm Joins Synovate

Sep 5 2005

Market research and media communications group Aegis has acquired Market Equity, an Australian MR business, in a deal worth up to £11.7 million. Market Equity will now become part of Synovate, the Group's MR network, which has offices in 46 countries. More

Industry Groups Plot Course for Audience Measurement

Sep 5 2005

As the US-based Advertising Research Foundation (ARF) publishes a study critical of current audience research methods, the World Federation of Advertisers (WFA) has launched a blueprint for the industry's evolution. The latter urges the development of 'consumer-centric holistic measurement' to allow for increasingly complex media consumption habits. More

MR 'Eye-Tracking' Software Helps Academic Brain Research

Sep 5 2005

US agency MediaAnalyzer Software & Research is joining an international project, Exploratory Research for Advanced Technology (ERATO), to map and explain brain processes such as emotions and human will. The study will make use of the company's AttentionTracking web-based 'eye tracking' technology to conduct large-scale visual tests. More

Advertisers Sign up to Industry Coding Standard

Sep 2 2005

Ad-ID, a universal ad coding standard that paves the way for digital ad measurement and tracking has now been adopted by more than 300 US marketers, plus major TV networks. The system has the support of and media associations including the advertising industry's ANA and AAAA. More

Genesee Extends Employee Research Norms Online

Sep 2 2005

US-based Genesee Survey Services is extending its range of syndicated employee opinion norms surveys to provide international data as well as US, migrating mail-based data collection to the web with the help of the Harris Interactive Service Bureau (HISB). More

New Company Unites GfK and NOP in the UK

Sep 1 2005

With effect from today, GfK is merging NOP Research Group (the UK arm of NOP World) and GfK Martin Hamblin UK to form a new combined company - GfK NOP Ltd, based in London. This follows GfK's acquisition of NOP World in June, and the establishment of GfK Custom Research North America in July. More

Arbitron Creates Advisory Council

Sep 1 2005

Arbitron has established a new forum to facilitate collaboration with the advertisers and agencies that use its media and marketing research services. The new Advertiser/Agency Advisory Council will provide insight into advertisers' research needs, and involve advertisers in decision making. More

MRA Launches Hurricane Aid Blog

Sep 1 2005

The US Marketing Research Association (MRA) has launched a Researcher-to-Researcher Relief Assistance Blog to help marketing and research professionals affected by Hurricane Katrina. The blog allows research professionals to exchange information online about what they need, or can provide for colleagues in need. More

A Year of Change in MR Recruitment

Aug 31 2005

September's relaunch issue of our MRWho supplement will be looking at changes in the UK MR jobs market, and in salary levels, in the last 12 months. This excerpt looks at the jobs market and the growth of new functions such as Panel Managers, Account Managers and pure 'Bus Dev' roles; next week, we'll examine salary levels. More

Management Changes for WebTrends

Aug 31 2005

Internet analytics firm WebTrends Inc has promoted Nick Sharp to VP and General Manager Europe, Middle East and Africa (EMEA); and has hired Scott Foernsler, formerly of DoubleClick and Siebel, as VP of Worldwide Sales. More

Equifax Buys US Marketing Analytics Company

Aug 30 2005

Equifax Inc has acquired BeNow Inc, a US provider of marketing solutions and analytics, for an undisclosed amount. BeNow will form part of Equifax Marketing Services, and its CEO Brad Neuenhaus will become Senior VP with Equifax. More

Brainjuicer Launches Large-Scale Online Qual Tool

Aug 30 2005

You wait ages for a taxi and then two come along at once... Research Now's OmniTaxi has been joined on the list of new MR releases by Quali-Taxi, a service from Brainjuicer using its 'MindReading' technology to replicate the qualitative insights from a focus group – but using large, nationally representative samples. More

New Role to Lead Arbitron's Research

Aug 30 2005

Media ratings company Arbitron has promoted Robert Patchen, formerly VP of Research Standards and Practices, to the new position of Chief Research Officer. He will oversee all Arbitron's research, including radio diaries and Portable People Meters (PPMs), and will help to identify new techniques. More

Chadwick to Advise MR Outsourcing Firm

Aug 30 2005

Indian and US-based agency Cross-Tab is employing former NOP Global CEO Simon Chadwick as a strategic advisor to help expand its MR efforts. Chadwick will guide the company's strategy and business development, occasionally drawing on the expertise of associates at his consulting firm Cambiar LLC. More

SMS to Steer Asian Motorsport

Aug 26 2005

Sports Marketing Surveys (SMS) in Singapore has signed an exclusive partnership agreement with Motorsport Asia to provide marketing research and analysis of next year's Asian Festival of Speed (AFOS) motorsport event. More

ACNielsen Tracks Thai Shopping

Aug 24 2005

ACNielsen is rolling out its Homescan consumer panel service, together with its ScanTrack retail measurement technology, in Thailand. ScanTrack automatically measures sales and their relation to promotions, while Homescan tracks consumer purchases and trends. More

Claria Moves Management, Changes Focus

Aug 24 2005

US behavioural marketing specialist Claria has shuffled its senior management in line with plans to focus on web personalisation research. Scott VanDeVelde becomes President and CEO, replacing co-founder Jeff McFadden who has served as CEO since 1999. Scott Eagle, formerly Chief Marketing Officer, is now Executive VP. More

PPMs to Track Podcast and In-Store Listening

Aug 24 2005

Ever more coverage for Arbitron's Portable People Meter (PPM) system: the latest trials have involved measuring audiences listening to radio via podcasts, and tracking store visits by encoding in-store radio broadcasts. More

IPSOS Appoints European Omnibus Champion

Aug 23 2005

Tony Harper has been promoted to Senior Director in Ipsos UK's Observer division, which is responsible for the company's European omnibus services including the Capibus survey. More

Nielsen Automates Video on Demand Measurement

Aug 22 2005

Nielsen Media Research and software producer Anystream are working together to automatically encode Video On Demand (VOD) content, so that it can be easily incorporated into audience measurement systems. Nielsen is due to include VOD in its TV ratings service from next year. More

ABI Sees the Big Picture for RFID

Aug 19 2005

A new study from US-based ABI Research focuses on ways to integrate information from radio-frequency identification (RFID) tagging technology with retailers' systems to aid decision-making and improve profitability. More

Nielsen Media Research Buys South Korean Firm

Aug 18 2005

US-based Nielsen Media Research International has acquired South Korea's largest advertising monitoring and intelligence companies - Korea Advanced Digital Data (KADD) and its subsidiary BasisNet. More

MR Beachhead for Starfish

Aug 18 2005

UK-based agency Starfish Research & Strategy is conducting a computer-assisted choice modelling project in the Solomon Islands and Papua New Guinea. The project, commissioned by British American Tobacco, covers very remote areas that are rarely involved in market research of any type. More

BMRA Conference Looks to Future

Aug 18 2005

The annual conference of the BMRA (British Market Research Association), taking place this November in Brighton, will assess what the future holds for the UK industry, what part technology will play, and the opportunities and challenges presented by the evolving roles of media and advertising. More

Survey Sampling Appoints CFO

Aug 18 2005

US solutions company Survey Sampling International (SSI) has appointed Tom Brophy to the newly created role of Chief Financial Officer (CFO). The company, which bought Bloomerce Access Panels Europe earlier this year, says Brophy will be heavily involved in evaluating possible future acquisitions. More

CASRO Comes Out Against FAIR Ratings Act

Aug 17 2005

The Council of American Survey Organisations (CASRO) has announced its support for self-regulation in the media ratings industry. It states that the proposed FAIR Ratings Act, which would require Media Ratings Council (MRC) accreditation of TV ratings services before launch, is too restrictive of business development. More

Inquisite Names Partner for Aus / NZ

Aug 17 2005

Inquisite Inc, a US-based provider of web survey technology, has appointed Pathway Consultants to market and sell Inquisite products in Australia and New Zealand. More

PDAs to Speed Reporting for NOP

Aug 16 2005

Data from more than 1,000 monthly visits conducted by NOP Field Marketing will now be collected via personal digital assistants (PDAs), offering clients more flexibility and faster reporting. More

New Tool Turns Tables into PowerPoint

Aug 15 2005

UK-based software provider Merlinco has released a new tool, MTTP, that allows researchers to quickly and automatically transform tabulations into PowerPoint presentation slides. More

Expansion for Simpson Carpenter

Aug 12 2005

UK-based research and consulting firm Simpson Carpenter has added six new research staff over the last few months, with new appointments in its Retail and Consumer, Telecoms and Technology, Advanced Methods, and Automotive departments. More

Online Project Access for All ORC Clients

Aug 12 2005

ORC International has launched a new secure web portal, AccessPoint, which allows clients to store and manage all their research material in one central repository, and to monitor the progress of surveys. The system is available to all clients of the UK agency. More

Nielsen NetRatings Opens Third Australian Office

Aug 11 2005

Nielsen//NetRatings has opened a Brisbane office to complement its Sydney headquarters and its research and development centre in Melbourne. Greg Chamberlain, newly appointed Business Development Manager, will head the new office. More

Upgrades and New Manager for Arbitron PPMs

Aug 9 2005

Arbitron has been awarded three new patents for its Portable People Meters (PPMs), allowing the TV audience measurement system to collect data about the origin of a broadcast, when it is viewed, and any accompanying ads. The company has also appointed Anthony Sciulli to a new position to oversee PPM manufacture. More

Free US RadioStudy Ready to Roll Nationwide

Aug 9 2005

US-based BIGresearch has joined forces with marketing company Tunecom to provide a new and free research service for local radio stations. The RadioStudy tool gives stations customised listener data and insights so that they can better represent their audience's spending power and shopping intentions to advertisers. More

European Online Firm Sets Sights on UK

Aug 8 2005

European online research agency MetrixLab is opening a new London office, with Roy Patel, formerly of Nielsen//NetRatings, as its UK Commercial Director and Nathalie Vaandrager from Kraft Foods as a Senior Business Consultant. More

ISO Standard to Accommodate US Concerns

Aug 5 2005

Research leaders from six continents have accepted a number of amendments from US association CASRO at a meeting to discuss the ISO draft international standard for market, opinion and social research. Amended areas include information sharing and the primacy of national laws. More

E-Tabs Launches Entry-Level Reporting Software

Aug 5 2005

E-Tabs, a provider of MR reporting solutions, has introduced Enterprise Lite - a scaled-down version of its Enterprise automated reporting software. The company has also added new capabilities to both versions of the software, making it more suitable for use with ad hoc projects. More

New Structure for TNS Asia Pacific

Aug 4 2005

TNS has made several new senior appointments in an attempt to increase integration between its Hong Kong and Singapore business centres. More

Staff Changes for RI in the USA

Aug 4 2005

Research International (RI) in the USA has appointed Alastair Bruce as Global Head of Healthcare and Mike Patrick as Senior VP, while Alexanders Kleijngeld transfers from RI Netherlands as VP. More

Management changes at Fieldwork International

Aug 2 2005

Healthcare and pharmaceutical agency Fieldwork International (FI) has announced three senior staffing changes, as its online panel of physicians reaches 30,000 members. Changes include the appointment of a Global MD, Peter Boyle who will concentrate on extending FI internationally. More

Appointment and Promotion at ESA

Aug 2 2005

UK retail research specialist ESA has appointed Bernice Perkins as Data Processing Executive, and promoted Stephen Choonos to Marketing Executive. More

TNS To Run Asian Media Study

Aug 1 2005

TNS has been appointed to conduct a new syndicated study in Asia to help media professionals better understand the role and effectiveness of print advertising. More

SafeHarbor Joins ForeSee To Measure Satisfaction

Aug 1 2005

SafeHarbor Technology, a US provider of business intelligence services, is joining forces with web site satisfaction agency ForeSee Results, to provide customer satisfaction analysis. More

FAIR and Unfair – Players Take Sides on Ratings Act

Jul 29 2005

This week has seen a rush of activity in the controversy over Nielsen Media's LPM introduction and Senator Conrad Burns' FAIR Ratings Act. Leading associations of US advertisers declared their members' opposition to the bill on Tuesday, while Nielsen's critics spoke out before a Senate Committee on Wednesday. More

Interpublic Launches Unit to Analyse Marketing Value

Jul 28 2005

The Interpublic Group has created the Marketing Accountability Partnership (MAP) to bring together marketing analytics tools and techniques from across its companies. Neil Canter, former Marketing Sciences Partner at Accenture, will serve as MD. More

DisplaySearch Launches TV Price Forecast

Jul 27 2005

US-based DisplaySearch, specialist in flat panel display(FPD) markets, has launched a quarterly model to provide analysis and forecasts of costs, prices and margins for various technologies in the TV market. More

Lightspeed Appoints North American CEO

Jul 27 2005

Online agency Lightspeed Research has appointed Karen Rabinowicz, formerly of Harris Interactive, as its North American CEO. She reports directly to Global President & CEO, Anne Hedde. More

Outdoor Tool To Speak Planners' Language

Jul 26 2005

Arbitron is working with Interactive Market Systems (IMS), a provider of advertising information systems, to market 'Outdoor Navigator', a new outdoor and out-of-home media planning and evaluation tool. More

Maritz Launches Customer Feedback Tool

Jul 26 2005

Maritz Research is partnering with US research technology firm Invoke Solutions to launch 'Dynamic Insights' - a tool that provides companies with quick, in-depth feedback from their customers. More

US Ad Bodies Measure 'Consumer Engagement'

Jul 25 2005

The Advertising Research Foundation (ARF), the American Association of Advertising Agencies (AAAA), and the Association of National Advertisers (ANA) are working to develop an industry-wide measurement of how well consumers engage with adverts. More

Success and Upgrade for Panel+

Jul 25 2005

Online agency Vision Critical recently celebrated five years in business with the announcement of major new clients and the forthcoming launch of an upgraded version of its flagship Panel+ web survey software. More

Launch of Mosaic Ireland

Jul 22 2005

Experian has launched a new consumer profile analysis, Mosaic Ireland. The first figures highlight the rise of the 'seriously single', a growth in the number of wealthy families, and increased multiculturalism. More

Econometrics Specialist Joins Millward Brown

Jul 22 2005

Peter Cain, formerly of ACNielsen and IRI, has been appointed as Director of Econometric Analysis at Millward Brown's global Optimor unit. More

Simmons and Real Media Add Categories

Jul 22 2005

Two US providers of behavioral analysis systems have each announced six new categories for their media clients. 24/7 Real Media has broadened its OnTarget offering, which helps online advertisers target surfers more precisely, while Simmons has updated its TV BehaviorGraphics clusters. More

US Partners Launch Cancer Treatments Study

Jul 22 2005

US agency Market Strategies Inc is joining forces with pharmaceutical specialist IntrinsiQ Research to launch a set of studies into oncologists' use of cancer treatments. The research will provide pharma and biotech clients with insights into the factors that influence prescribing behaviour. More

PPMs 'Increase Radio Ad Spend'

Jul 21 2005

Research released by the US Radio Advertising Bureau (RAB) indicates that the use of Portable People Meters (PPMs) to gather radio ratings will increase advertising spend. The study, funded by PPM developers Arbitron, estimates that switching to PPMs could bring in an extra $696m a year. More

Senior Shake-up at Synovate

Jul 19 2005

Michalis Michael, former MD of Synovate in Central Europe and Russia, is now head of the company's online and panel business, and former Western Europe CEO Peter Huijboom is the company's new CEO Global Client Relationships. Meanwhile, Bruce Wells and Paul Cooney have been appointed as Chief Information Officers. More

TV Ratings Bill Threatens Nielsen Again

Jul 19 2005

The Television Viewer Protection Bill, introduced in the US last week, is calling for increased regulation of TV ratings methods. The Bill is the latest step in the controversy surrounding Nielsen's local people meter (LPM) ratings system and its coverage of 'people of color'. More

French Newspaper and Magazine Research Bodies Merge

Jul 18 2005

Euro PQN, the readership research organisation for French newspapers, is merging with the magazine readership body AEPM, to form a new association, Audipresse. More

Technical Innovations in Arbitron PPM Trial

Jul 15 2005

Arbitron is demonstrating new Portable People Meters (PPMs) which automatically distinguish between in-home and out-of-home viewing and listening, as well as detecting recorded programmes. The panel, based in Houston, represents the diverse local market, with 20% black and 31% Hispanic members. More

Claria Tool Probes Web Search Behaviour

Jul 15 2005

US behavioural marketing company Claria is releasing a new product to evaluate how customers interact with web pages and search results. It measures the time spent viewing a site, the number of return visits, along with historical surfing habits. More

MarketTools Hires Technology Expert as CEO

Jul 14 2005

US research agency MarketTools has appointed Amal Johnson, founding partner of Lightspeed Venture Partners, as CEO. Johnson, who has more than 20 years' experience in technology and services companies, plans to use technology to enhance the company's research offerings. More

First-Timers Scoop B2B Conference Awards

Jul 14 2005

BIG, the UK's B2B research association, held its summer party and annual presentation of conference awards last night in a hotel in Bloomsbury, central London. Adam Blunt from NOP World Business won Best Paper for a talk on bulletin board groups and BPRI's Anna McAvoy won for Best Presented Paper. More

Millward Brown Names Licensee for Vietnam

Jul 13 2005

Millward Brown has appointed MR company Customer Insights (CI) as its licensee in Vietnam, having worked with its fieldwork team for the last 18 months. The new agreement will allow CI to benefit from Millward Brown's tools and knowledge, and will give Millward Brown access to an increased market in Asia Pacific. More

Network the Hi-Tech Way at ESOMAR Congress

Jul 12 2005

ESOMAR is paving the way for some super-efficient networking at this year's Congress, with the new 'Spotme' information service. All delegates will be offered a Spotme handset, which then alerts them when they are near one of their identified 'targets': a colleague or potential client. More

MR Giants to Merge

Jul 11 2005

The MR landscape is to undergo a seismic shift as VNU, the world's biggest research provider, buys IMS Health, the next biggest in the US, in a transaction valued at 5.8 billion Euros ($7.0 billion). VNU's CEO is confident that the deal will quickly lead to major cost savings and new revenues. More

Research Now to Float on AIM

Jul 11 2005

UK-based online fieldwork company Research Now has announced its intention to list on the Alternative Investment Market (AIM), with approximately £5 million of new and existing shares. The flotation will finance Research Now's continuing growth: in the eighteen months to 30 April 2005, the company's turnover increased by an average 53% each quarter, and staff numbers grew from four to 35. More

MR Expansion for Mattson Jack

Jul 11 2005

US-based Mattson Jack Group (MJG), owned by WPP, has appointed three new members of staff for its Advanced Methods Group as the company plans to enhance its MR offerings. William Serad, Mylinda Willsey and Henry Lu will be based in MJG's Philadelphia office. More

'Disappointing' Growth for TNS in UK and US

Jul 8 2005

TNS today announced 'weaker than anticipated' growth in UK and US custom research. It expects overall revenue growth for this year to be line with the market at about 4% - a more cautious prediction than earlier in the year, when the company said it hoped to outpace rivals. More

Huston from Houston to Lead PPM Rollout

Jul 8 2005

Audience researcher Arbitron Inc. has expanded its Portable People Meter (PPM) marketing team by promoting Jennifer Huston to the newly created position of Director, PPM Implementation. She was previously the leader of the team co-ordinating the launch of the Houston panel, which reached its 2100 person target at the end of June. More

Training Gap for In-House MR Staff

Jul 8 2005

A new report from US research and consulting firm Best Practices identifies a lack of training and development for MR professionals working on the client side. According to'Developing the High-Performance Market Research Function', key skills such as negotiating and influencing are neglected. More

Funds Boost Cymfony Into 'Blogosphere'

Jul 8 2005

US agency Cymfony has secured $7 million venture capital to expand its business intelligence products. In particular, it hopes to focus on tracking brands and businesses across 'consumer-created' online media such as blogs and message boards. More

CSM Wins Hong Kong TV Contract

Jul 7 2005

CSM Media Research, a joint venture between TNS and Chinese agency CTR Market Research, has won the Hong Kong TV audience measurement (TAM) contract. The contract comes at an important time, with Hong Kong gearing up to transfer to terrestrial digital TV transmissions in 2007. More

Harvard MBA Joins Insightful

Jul 6 2005

Insightful Corporation, a provider of analysis software, has appointed Martin DeBono as VP of Worldwide Marketing, reporting to Jeff Coombs, the company's CEO. As well as gaining an MBA from Harvard and marketing experience in several software companies, DeBono previously served as a nuclear submarine officer. More

NPD Buys Fashion Research Company

Jul 5 2005

Consumer and retail specialist the NPD Group today announced its acquisition of STS Market Research, a US company serving the fashion industry. NPD will take over the STS longitudinal AccuPanel to provide clients with tracking research. More

Synovate Performs Well In Americas And Europe

Jul 4 2005

Aegis Group Plc, owner of Synovate, has announced that the company is on course to meet its 2005 targets despite a 'patchy' spend on advertising, and an uncertain outlook for the global economy. More

GMI Expands US and Brazil Offices

Jul 4 2005

New appointees and promotions at GMI include the man who brought kiwi fruit to the USA, and a former consultant who advised Microsoft and Bill Clinton. The company has made six senior appointments in the US and Brazil, as well as recruiting some more junior project management staff in Seattle. More

Shiny CACI People

Jul 4 2005

UK consumer and market analyst CACI has introduced lifestyle information to its PeopleUK (PUK) classification tool. It can now place every adult in the UK into one of 50 consumer types, according to the individual's life stage, family composition, wealth, housing and leisure activities. More

New CFO for FIRM

Jul 4 2005

Norwegian-based software provider FIRM has appointed Ken W Østreng as Chief Financial Officer (CFO). More

Leapfrog Joins Cello Quartet

Jul 1 2005

UK agency Leapfrog Research & Planning has been acquired by marketing services company Cello Group plc, for a total £6m in cash, loan notes and new ordinary shares. Cello listed on AIM in November 2004 and already owns four other companies including healthcare specialist Insight Research Group. More

Millward Brown Joins Walker in AsiaPac

Jul 1 2005

Millward Brown has become a licensed member of the Walker Global Network in Asia Pacific. Under the licensing arrangement Millward Brown will offer stakeholder relationship measurement and management products developed and provided by stakeholder research specialist Walker. More

Acxiom Adds Segmentation Tool

Jul 1 2005

US agency Acxiom has launched a new web-based tool, Personicx ANSWERS, to allow clients speedy analysis of the company's household-based consumer segmentation data. Clients will be able to generate their own personalised reports, charts and maps from the data. More

GMI's Monster Wins

Jun 30 2005

Rob Monster, founder of US-based Global Market Insite (GMI) has been named Ernst & Young Entrepreneur of the Year for the Pacific Northwest in the Software and Technology category. More

Fresh Minds' Founder Named Again

Jun 30 2005

Caroline Plumb, 26-year-old founder of research and graduate recruitment company Fresh Minds appears for the second time in Management Today's '35 Under 35' list of Britain's highest-flying young businesswomen. More

Asia-Pacific Online Panel Launched

Jun 29 2005

Asian-based research process outsourcing company the Pulse Group has launched an online community panel of businesses and consumers. The company hopes the new panel, Planet Pulse, will help clients reap the benefits of online research in the fast-growing Asia-Pacific region. More

Awards Recognise Online Marketing Research and Analytics

Jun 29 2005

The ClickZ Network, online provider of news and information about interactive marketing, has presented Marketing Excellence Awards to web analysis companies ClickTracks, WebSideStory, and WebTrends in its Research & Analytics categories. More

LPMs Increase African-American Ratings, Says NMR

Jun 24 2005

In the latest episode of the Local People Meter (LPM) controversy, US TV ratings company Nielsen Media Research claims that its new measurement system is actually giving higher ratings to shows with an African-American theme or cast, countering critics' claims that they 'under-represent people of color'. More

New VP for Decision Analyst Database Group

Jun 24 2005

Ming-Hong Huang has joined US agency Decision Analyst as VP of its newly created Database Analytic Services Group, announced on DRNO earlier this month. More

Specialist Recruiter for Operations Staff

Jun 23 2005

A new UK recruitment and training agency is to focus on the operations side of MR. Gina Moore has set up and run field and ops functions for several agencies and worked most recently at Kantar's Operations Centre. manstonmoore's expertise will include operational, project management, front of house and admin staff, as well as programmers. More

ACNielsen Forms New Global Consumer Panel Business

Jun 21 2005

ACNielsen has announced the launch of a new Global Consumer Panel Services (CPS) unit to enhance its growing international panel capabilities. Robert Tomei, formerly the General Manager of the US Homescan panel, has been appointed as President of the unit. More

Three More Years for Time Warner and NMR

Jun 21 2005

Nielsen Media Research has announced an extension of its collaborative relationship with Time Warner Inc. The existing TV audience estimate contract ran for seven years from 1998 – it will now run until at least 2008. More

Millward Brown Buys Dynamic Logic

Jun 20 2005

Millward Brown has announced the acquisition of Dynamic Logic, a US agency known for its online advertising and marketing campaign evaluation, and for cross media measurement. The two have worked together in a strategic partnership for the last two years. More

Investment Company to Review MR Firms

Jun 20 2005

British entrepreneur Ian Lancaster has launched Twenty, an investment vehicle looking to acquire companies in the marketing services sector, including MR and customer intelligence. Lancaster is known for setting up Virgin Cars for Richard Branson, and also helped found the IT consultancy Ultimate Perspective Group, sold in 2000 for £50m. More

Second Australian MR Group Gets Social

Jun 20 2005

Australia's Association of Market Research Organisations (AMRO) has changed its name to reflect its broadening role. The country's professional (individual) membership organisation the AMSRS added the word 'Social' to its name last year, and AMRO has followed suit, becoming AMSRO. More

US Radio Seeks Alternatives

Jun 17 2005

US media group Clear Channel Radio this week issued a request for proposals for an upgraded radio ratings system. Current ratings-system provider Arbitron will be invited to participate in the RFP and says it is 'not worried' by the development, although Clear Channel says it is frustrated with the speed of current improvements. More

More Board Changes at FIRM

Jun 17 2005

Following yesterday's appointment of a new CEO, software company FIRM has announced the election of Bengt Thuresson as Chairman of the Board, plus two new Board members, Øystein Moan and Berit Svendsen. More

FIRM Appoints CEO

Jun 16 2005

Oslo-based survey and reporting software provider FIRM (Future Information Research Management) has appointed Henning Hansen as its new President and CEO. He previously held the same titles at data security company Norman, which he joined in 2001. More

VoIP Revolution for Researchers, Says VOXCO

Jun 16 2005

The switch to Voice over IP technology (VOIP), combined with outsourced workflow models will 'shake the foundations of the market research industry' according to new research by software supplier VOXCO. More

New Group Encourages Wider Use of Databases

Jun 10 2005

US agency Decision Analyst has launched a Database Analytic Services Group to help clients make more effective use of their databases for marketing. More

BARB Concentrates on Future of TV Measurement

Jun 10 2005

The UK's Broadcasters' Audience Research Board (BARB) has launched a consultation process aimed at steering future developments in measurement of the increasingly advanced UK television market. For the time being, the complexity of TV measurement means that BARB will not be prioritising calls for cross-media measurement. More

MVL Group Buys MRSI

Jun 9 2005

US agency MRSI (Marketing Research Services Inc.) has been bought by MVL Group, owner of QuickTest and Target Research Group, with the help of a $27.4 million finance line from its majority owner, commercial lender Allied Capital Corp. More

Confirmit for Asian Mega Panel

Jun 8 2005

Online survey specialist FIRM has announced that its Confirmit software will power 'Asia's largest online panel', the new AIP mega panel of up to 1 million active respondents. More

PPM Contract for Norwegian Radio

Jun 8 2005

Norway has become the first country to use Arbitron's Portable People Meter (PPM) for commercial radio ratings. A Steering Committee of the Norwegian National Radio has signed a five-year contract with TNS Gallup, a member of the worldwide TNS group, to install a panel of 400 people from Q1 2006. More

Branded Entertainment Monitor Launched

Jun 7 2005

TNS Media Intelligence (TNSMI) has launched a new Branded Entertainment Service to monitor and report brand appearances on network and cable TV programming. The service promises a hitherto unseen level of detail, and will be available on TNSMI's Stradegy(TM) multi-media platform. More

Training and Debates to Enhance Congress

Jun 7 2005

The 2005 ESOMAR Congress will introduce two new features: 'Masterclasses' offering individual skills development ideas for delegates, and debating sessions. ESOMAR says the new features are designed to 'refresh and reinvigorate the market research contribution'. More

Enhancements for Blog Monitor

Jun 7 2005

Adding to the recent brand measurement bonanza, online 'buzz' specialist Intelliseek Inc. has upgraded its BrandPulse(TM) solution to more effectively measure and assess clients' coverage on blogs, message boards and newsgroups. More

GfK Buys, Takes Custom HealthCare Lead

Jun 6 2005

GfK has acquired the remaining shares in US pharmaceutical specialist GfK V2, of which it bought 51% in summer 2003; and is integrating its US activities in the healthcare sector into one unit. The group says recent purchases make it world no.1 for custom research in the sector. More

Survey-based Comedy for Channel 4

Jun 6 2005

Surveys by London-based agency HI Europe will provide the backbone for a new Channel 4 comedy series, '8 Out of 10 Cats'. Two teams led by comedians will debate the results and the issues they highlight in a light-hearted style. More

US Office for Australian MR Optimisers

Jun 3 2005

Melbourne-based Insight Marketing Systems (IMS) will open an office in the USA to service North American customers for its 'Research Reporter' application. Emmons Patzer joins from Bristol-Myers Squibb (BMS) to head up the operation. More

Ipsos Joins RAJAR Race

Jun 2 2005

Ipsos UK has announced that it is entering a mobile phone-based measurement system to compete with devices from Arbitron, NOP/Eurisko and GfK in the ongoing trials conducted by UK radio body RAJAR. Trials will use the Nokia 60 Series. More

Appointment at Holden Pearmain

Jun 2 2005

UK agency Holden Pearmain has appointed Guy Holcroft as an Associate Director. He joins from SGA Research International where he worked on extensive volumetric studies for FMCG clients. More

France's QCG and Socioscan Join Synovate

Jun 1 2005

Paris-based ARTeam, the holding company for agencies QCG and Socioscan, is to become part of Synovate following its acquisition by Aegis Group. More

Seven Join GMI

Jun 1 2005

Online MR solutions provider Global Market Insite (GMI) has announced a raft of new appointments including Patrick Callaghan and Barry Morsillo as Sales Directors in Pittsburgh and Atlanta, respectively. Five other new hires cover project management and sales and marketing roles. More

ESA Recruits for DP and Quality

Jun 1 2005

Retail specialist ESA has added two to its Head Office team. Michael Virks joins as Data Processing Manager and Melanie Banks in the newly created role of Business Improvement Administrator. More

New NYC Field Options

May 31 2005

US agency SIS International has opened a new operations center in the heart of New York City, including a global call center and expanded focus group facilities. More

Online Research: The Great Equalizer?

May 26 2005

The value of the online research market is set to triple in three years, reaching $4 billion by 2008 and introducing a large number of smaller users, according to a new study conducted for solutions provider GMI by Simon Chadwick of Cambiar. More

Ambitious Remit for New Novaction Leader

May 26 2005

Ipsos UK has appointed Chris Sinclair as Senior Director in its Novaction division, with a specific brief to widen awareness of its cutting edge forecasting and modelling techniques for NPD. More

Belgian Academic to Lead MSI

May 26 2005

Dominique M. Hanssens has been appointed as the new Executive Director of the Marketing Science Institute (MSI), serving for 2005-7. Mr Hanssens succeeds Leigh McAlister of the University of Texas at Austin, and will start in July 2005. More

Pulse Launches Asian CATI Centre

May 25 2005

Pulse Group, whose launch was announced just two weeks ago in DRNO, has formed a strategic partnership with IT solutions company Basis Bay and set up a 40 seat, state-of-the-art VOIP CATI Centre for surveys in the Asian market. Expansion into Europe is planned for later in the year. More

News Editor for DRNO

May 24 2005

Daily Research News has appointed a full-time News Editor, who will start in June. Tessa Russell joins from Which? magazine where she has worked for the last eight years, most recently as an Assistant Editor leading the food and health team. More

Change at the Top of VNU Advisory

May 23 2005

Steven Wilson is retiring as President and CEO of VNU Advisory Services, after 37 years in the CPG and MR industries. He will be replaced by Joseph Willke, currently President of BASES and Global Modeling & Analytics, from 1st July. More

NetRatings Files for Patent Infringement

May 23 2005

NetRatings has filed lawsuits against Coremetrics, Inc. and Omniture, Inc., in the US District Court for the District of Delaware, alleging infringement of four patents. More

Synovate Buys Japanese Agency

May 20 2005

Synovate has acquired CORAL Pacific Inc., a Tokyo-based research business servicing CPG, primarily in the areas of brand and advertising tracking studies and product testing. More

MRS Publishes Auto-Dialling Code

May 19 2005

The UK's MRS has published a Code of Practice covering Automated Dialling Equipment, the source of much recent controversy due to the 'silent calls' made to consumers as a result of its use. More

Ipsos Buys Napoleón Franco To Become Leader

May 18 2005

Ipsos has announced the acquisition of the Colombian company Napoleón Franco S.A., noted for its public affairs research but also big in mainstream MR. The buy gives the global group 20% of the country's MR market and a powerful all-round presence in Latin America. More

Former SPSS Execs Join VOXCO in US

May 18 2005

MR software supplier VOXCO has appointed two former employees of SPSS, Dean Wilson and Stephen Myers, to its US team. More

BIG Conference: Narrowing Focus?

May 17 2005

Qual research should only be done by specialist quallies, according to the ever-controversial Neil McPhee of Nuance Research, addressing a workshop at last week's BIG Conference. However, the excellent afternoon and evening programme subsequently proved that tennis should not be left to tennis players, and that good things come in threes... More

BIG Conference Widens Horizons

May 16 2005

Around a hundred b2b researchers, mostly UK-based but with a smattering of guests from Scandinavia, Austria, the States and elsewhere, gathered in Wales last week for the BIG Conference. As usual the papers included some thought-provoking pieces relevant within and beyond b2b circles. More

FIRM Follows Launches with Strong First Quarter

May 16 2005

Online survey & reporting software provider FIRM has released first quarter results, showing revenue up 34% on the year to $3.9m in Q1 2005. During the quarter, FIRM added two new modules to its flagship package Confirmit: conjoint-based product and ad optimizer Confirmit IdeaMap, and multi-mode survey system Confirmit CAPI. More

Arbitron Promotion

May 16 2005

Arbitron Inc. has promoted Gary Marince, the man behind its MapMAKER software, to VP Programming Services and Development. More

Feature: New World Power?

May 13 2005

'We would like to knit our automotive quality studies together as a global study... the auto companies weren't ready for it yet. Maybe they were products before their time. Actually, some other companies have tried and have bent their pick a little bit'. CEO Steve Goodall on J.D. Power's global future with McGraw-Hill – the concluding part of our exclusive interview. More

NetRatings Tracks Mobile Content Usage

May 12 2005

Nielsen//NetRatings has developed a service for telecoms providers enabling them to measure and analyse mobile content usage. Three major carriers are already using or trialling the system – Optus, Hutchison 3 and Telstra. More

Feature: Engines of Change

May 11 2005

'I think the industry is ultimately making a bet on hydrogen' 'The US will move like the European or Western European markets... where c.50% are diesel engines' 'Asia ... will drive more and more future product development' - J.D.Power CEO Steve Goodall on what's in store for automotive, in part 2 of our exclusive interview. More

ESOMAR On Stage in Cannes

May 10 2005

ESOMAR will be holding its 58th Annual Congress in the glamorous setting of Cannes from 18 – 21 September 2005, with around 1,000 MR and marketing professionals in attendance. This year's theme is 'Making a difference. The impact of powerful research'. More

GMI's Chua to Lead BPO Company

May 10 2005

Bob Chua, formerly MD of Sales, International at online MR solutions provider Global Market Insite (GMI), has left to head up a new company, Pulse Group, with GMI's backing. Pulse Group is headquartered in Sydney, Aus and offers Business Process Outsourcing (BPO) for the MR industry. More

Expansion and New Team for MR Journal

May 10 2005

The UK's Market Research Society (MRS) has appointed Peter Mouncey as Editor-in-Chief of its International Journal of Market Research, and increased its frequency of publication from quarterly to six times a year. More

SPSS 'Plans are Working'

May 10 2005

MR software leader SPSS has announced results for the first quarter of 2005, exceeding its earnings guidance. Net revenue totaled $57.5m, up just $0.4m on the year, and operating income for the quarter was $4.0m, including nonrecurring charges of $1.7m, up $0.1m on Q1 2004. More

Business Driver

May 9 2005

J.D. Power and Associates, perhaps the world's best known name in automotive research, was recently acquired by publisher McGraw-Hill. In April, CEO Steve Goodall talked in-depth to MrWeb's Michael Kenyon about the new owners, the road ahead for the company and the future of the automotive industry worldwide. [first of three parts] More

Conjoint Tools Launched for NPD

May 9 2005

UK agency Holden Pearmain has announced a suite of dedicated decision-making tools for NPD and sales forecasting. re:New, re:Formulate and re:Develop use conjoint analysis, build statistical models from the results and deliver forecasts using customised electronic reporting. More

Busy GMI Appoints Euro MD

May 6 2005

Online MR solutions provider GMI has appointed Dietmar Walter, previously of Gartner, as its MD for Europe. Walter has worked as a Global Account Manager for Gartner for the last four years. GMI has also recently announced the stepping-up of its 20-country omnibus service from monthly to weekly. More

Caribbean Statistician Joins ORC

May 4 2005

ORC International has appointed Nicola James as a Technical Consultant in its Statistics Department. James worked previously for the Statistical Institute of Jamaica (STATIN). More

Arbitron and VNU Announce Apollo Pilot

May 3 2005

Arbitron Inc. and VNU have agreed to deploy a pilot panel of c.14,500 participants in 6,250 households by the end of this year, as a demonstration of the 'Project Apollo' national service collecting multimedia and purchase information from US consumers. More

Sponsorship Tool Precedes Ashes Tourists

May 3 2005

Following success in Australia, Starfish Research & Strategy has launched its proprietary sponsorship research tool SponsorMap™ in London this month. The tool caters for all categories of sponsorship including broadcast, sport, event, cause and personalities, and offers modules for tracking, pre-testing and event research. More

Mixed Fortunes for Observer and Opinion Research Corp

Apr 29 2005

US-based Opinion Research Corporation and Sweden's Observer Group have announced financial results for the first quarter of 2005. ORC's rising revenues from social research offset a slight decline in market research and a bigger fall in teleservices, while Observer reports continued positive development in the US but a weak quarter in Europe. More

MSN Director and First Hispanic Member Join ARF Board

Apr 28 2005

The USA's Advertising Research Foundation (ARF) has added four new Directors to the 35 already on its Board: Steven Fredericks of TNS Media Intelligence, Stephen Kim from MSN, Brian McAndrews, head of aQuantive and Jessica Pantanini of Bromley Communications, who is the Board's first Hispanic member. More

Nielsen Highlights Tactics of LPM Critics

Apr 27 2005

Nielsen Media Research has publicised disclosures made by its opponents in the LPM debate, confirming the heavy involvement of News Corp in the Don't Count Us Out campaign. The lobbying firm involved also admitted directing a campaign of calls to Nielsen execs which shut down their corporate switchboard. More

UK MR Growth / Agency Rankings for 2004

Apr 26 2005

The BMRA has published its league table of UK research agencies for 2004. Whilst we remain cautious given problems in previous years with interpretation, there are some notable highlights. Total turnover for the sector was just under £1.3bn (up 5.4%), with international business in particular recovering strongly. More

IPA Study Claims New Ground

Apr 26 2005

TNS Media has been appointed by the Institute of Practitioners in Advertising (IPA) to undertake the main survey work for its 'TouchPoints' UK media study. TNS says the research will be the first to 'connect single media channels such as TV, radio, print media and online through an industry-wide measurement system'. More

comScore Launches ROI Tools

Apr 25 2005

comScore Networks has launched two new research solutions for the analysis of return on investment in interactive media: Campaign Metrix and Online Video Ratings. More

RAJAR Outlines Next Steps, Includes BARB

Apr 22 2005

UK radio audience research body RAJAR has agreed a further £500,000 to fund the next stage of its extensive testing and analysis of two audiometers, the Arbitron Portable People Meter (PPM) and the Eurisko Media Monitor. TV research body BARB will piggyback its own test of the PPM on the RAJAR study. More

New Model Links Churn and Profitability

Apr 22 2005

Surrey-based advanced analytics agency Holden Pearmain has launched miniMAX(TM), a model using a combination of survey and non-survey data to link customer satisfaction and loyalty with actual profitability. More

Arbitron Q1 Results 'On Track'

Apr 22 2005

Audience measurement specialist Arbitron Inc. has announced results for the first quarter of 2005, 'on track despite a challenging economic environment' for its customers. Revenue of $79.2m is up 3.4% on the same period last year. More

Real-Time Media Monitoring Tool Launched

Apr 21 2005

TNS Media Intelligence is adding a new evaluation module to its morethannews media monitoring site. The tool should help in-house communications professionals and PR agencies evaluate campaigns, with real-time data and in-depth, simultaneous analysis of broadcast and press coverage. More

Better Audience Info for NZ Sites

Apr 21 2005

Internet audience specialist Nielsen//NetRatings has enhanced its Market Intelligence system for New Zealand. Expanded demographics about site visitors now includes geographic location and online purchasing behaviour. More

Nielsen Continues Rollout of AsiaPac Panels

Apr 18 2005

ACNielsen has launched its Your Voice online research panels in Korea and Japan, bringing its total in the region to five (including Australia, New Zealand and Singapore). The company says it has been recruiting in 14 markets across Asia Pacific and should have panels in Hong Kong and China fully operational by the end of 2005. More

GfK Wins Race for NOP

Apr 15 2005

German-owned GfK has won the bidding for NOP World, acquiring it from United Business Media for £383 million (c.EUR 550m) in cash. The transaction remains subject to approval of the competition authorities in the United States and in Germany, but GfK says approval is expected at the end of May. More

Norwegian PPM Panel Announced

Apr 15 2005

TNS has announced an agreement of intent with the Norwegian National Radio's Steering Committee to launch a panel of 200 individuals using Arbitron's Portable People Meter (PPM). The Committee represents NRK, P4, Kanal 24, Radio 1, Nordic Web Radio and the Association of Local Radio Companies. More

One of Three to Pay £350m+ for NOP

Apr 14 2005

United Business Media (UBM) will offer exclusive talks to one of the three remaining bidders for NOP World, according to the UK's Financial Times. The three are GfK, Ipsos and the WPP Group - Aegis and TNS were recently eliminated from the bidding. More

Online Analytics Launch

Apr 14 2005

Behavioural marketing specialist Claria has announced the launch of Web Intelligence Center, an analytics platform providing advertisers and publishers with access to metrics based on consumer behavioural data. The Center should complement the BehaviorLink ad network, announced in February. More

Canadians Endorse MR

Apr 13 2005

Eighty-seven percent of Canadians believe that market and survey research serves a valuable purpose, according to a poll by the country's Marketing Research and Intelligence Association (MRIA). However, sugging calls are widespread and remain a threat to this goodwill. More

GfK Results Impress

Apr 12 2005

GfK has announced 'a year of extraordinary success' with sales up 12.8% to EUR 671.7m and a margin of 13.6%, putting the Group 'top of the market research sector in terms of profitability'. EBIT including income from participations increased by 31.2% to EUR 91.1m and the dividend by around 43% to EUR 0.30. More

FTC Won't Regulate US Ratings

Apr 12 2005

America's Federal Trade Commission (FTC) has told Congress that it will not be formally monitoring the accuracy of media ratings, and that it believes Nielsen did not misrepresent its Local People Meters or fail to disclose 'material facts' about the system. The Commission says self-regulation via the Media Rating Council appears to be working. More

Greenfield Buys CIAO

Apr 7 2005

Greenfield Online has announced the completed acquisition of fellow online survey specialist Ciao AG for cash plus shares to a total value of c.$150 million. The move creates a major new global force in Internet panel research. More

Sponsorship Joins Top Table at Media Measurement Summit

Apr 5 2005

Media measurement specialists will be gathering in Montreal, Canada in June for WAM 2005 (World Audience Measurement), jointly organised by ESOMAR and The ARF. In addition to its established format, the Conference will for the first time dedicate a day to the evaluation of Branded Entertainment and Sponsorship. More

CPG Plans and Launches from VNU

Apr 1 2005

VNU has announced a number of new services and initiatives at the Consumer 360 event in the USA. They include CBI, a proprietary integrated data solution for CPG companies; new methodologies with the ambitious goal of 'tracking retail sales across all outlets', globally; two new consumer insights services based on Homescan®; and a tracking service and consumer panel for ethnic consumers. More

'Non-Specialist' Conjoint Software Launched

Apr 1 2005

FIRM and Moskowitz Jacobs Inc. (MJI) have launched the new Confirmit® IdeaMap® integrated software announced last autumn. The service aims to bring conjoint analysis out of the realm of 'specialists with large budgets' and give it the speed, ease and lower cost of online technology, for use by anyone. More

Custom Panel Partnership

Mar 31 2005

Survey Sampling International is to work with panel management software supplier Vision Critical to build 'next generation' custom Internet research panels. More

Web Analytics Pioneers Snapped Up

Mar 30 2005

It's consolidation time in the web analytics business. Two of the eight founder members of the young industry's Association have been sold this week. On Monday, Google announced the acquisition of Urchin Software Corporation and yesterday WebTrends was acquired from NetIQ by Francisco Partners. More

Italian Panel for Lightspeed

Mar 29 2005

Lightspeed Research has launched a Consumer Panel for Italy, with access to 64,000 household members at start-up and the aim of growing to more than 200,000 by the end of 2005. More

Nielsen Media Welcomes Task Force Report

Mar 24 2005

Nielsen Media Research yesterday made public, and welcomed, the content of the report of The Independent Task Force on Television Measurement. The Task Force was established last year as an independent body, amid the controversy over Local People Meters and their measurement of the viewing behaviour of people of colour. More

Panel Research Leaders Gather

Mar 18 2005

It's boom time for panel-based research, and many of the field's leading figures will be assembling next month at ESOMAR's Panel Research Conference, 17-19 April, in Budapest, Hungary. More

Chair Filled at MRS After No-Show

Mar 17 2005

The UK's MRS has elected Eamonn Santry of Network Research as its new Chairman and Raz Khan of IT services firm Cobalt Sky as Deputy Chairman, following an Extraordinary General Meeting. The meeting was required because – for the first time in the Society's history – no nominations were received for the post. More

Cape Leaves TNS for Bloomerce MD Role

Mar 16 2005

Online panel provider Bloomerce, recently acquired by Survey Sampling International, has appointed Pete Cape, formerly MD of TNS Interactive, as its UK MD. More

Five More for Nunwood

Mar 14 2005

Rapid-rising UK-based agency Nunwood Consulting has announced five new appointments this month, in its quantitative, qualitative and brand communication teams. More

New Zealand's Major Merger

Mar 11 2005

Colmar Brunton New Zealand (CB NZ), the country's fastest-growing agency, is to merge with Millward Brown New Zealand. Colmar Brunton Australia has issued a separate statement saying it is not involved in any way with the merger, is committed to employee ownership and has already rejected offers from multinational groups. More

Ipsos Adds UK CATI Potential

Mar 11 2005

Ipsos UK opens a new telephone centre in Lowestoft, Suffolk, this week. The new facility will support the existing international CATI centre in Harrow, North London in coping with growing demand, especially via the company's Public Affairs division. More

CAPI Capability for Confirmit

Mar 11 2005

Online survey and software specialist FIRM has announced that it is working on its first multi-mode solution, Confirmit CAPI, which it says will 'dramatically change the Market Research industry'. More

VNU Results for 2004

Mar 9 2005

Nielsen parent VNU has released its full year financial statements for 2004, showing 'solid' growth in 2004. Strong results from the Media Measurement & Information (MMI) group and most of the Marketing Information (MI) group were offset by ACNielsen Europe's protracted move to a new data factory. More

TNS Reports First Full Results Post-NFO

Mar 7 2005

TNS has announced its results for the year ended 31 December 2004, the first full year since the acquisition of NFO WorldGroup, Inc. (NFO) in July 2003. Revenue increased 17.4% to £945.3m and underlying revenue up 4.1%. Operating profit is up 28% to £102.0m while operating margin increased 0.9% to 10.8%. More

Incepta Merger Agreed

Mar 4 2005

The UK's Incepta, owner of a number of MR brands and companies including Hauck and DVL Smith Ltd, is to merge with PR group Huntsworth. The resulting group will have an estimated market capitalisation of c.£195.4m, around two thirds from Incepta and one third Huntsworth. More

Senior Salesman for Invoke

Mar 1 2005

Research technology company Invoke Solutions has appointed Ben Cesare, formerly of Agile Software Corp., as Senior Vice President of Sales. More

Partnership Offers Online Medical Groups

Feb 28 2005

US custom researcher ROCON Analysis has announced a formal partnership with software developer Estco Medical, to provide online medical focus groups and depth interviews. More

Half Century for AMSRS

Feb 24 2005

The Australian Market & Social Research Society (AMSRS) will celebrate its 50th anniversary with its 2005 National Conference at Sydney Convention & Exhibition Centre in Darling Harbour from 9 - 11 October. 'Impact 2005' will examine the effect the profession has had on Australian communities, government and the private sector. More

Milestone for Zoomerang

Feb 24 2005

Online survey software provider Zoomerang, owned by California's MarketTools, Inc., has reported the launch of its one millionth survey, a customer satisfaction review by a multinational corporation. Zoomerang debuted in the fall of 1999. More

... and for MrWeb

Feb 24 2005

MrWeb posted its 20,000th vacancy ad on Tuesday this week. The site, which was launched in 1998, has been the UK's busiest medium for MR recruitment since the year 2000, but the rapid recent rise in the number of postings is evident from the fact that ad number 10,000 went up in mid-2003. More

Web Analytics Association Formed

Feb 22 2005

A group including industry experts, leading vendors and client organizations has formed a new non-profit professional body, the Web Analytics Association (WAA), in the USA. The organisation is dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. More

On the Correct Wearing of Watches, by GfK

Feb 16 2005

Following RAJAR's announcement this week that the GfK Telecontrol MediaWatch had been dropped from its next wave of audiometer trials, the Group has issued a statement saying it is 'highly astonished' and questioning the scientific basis of the tests. More

US Standards Launch Date

Feb 15 2005

The USA's Marketing Research Association (MRA) will launch its long-awaited Professional Researcher Certification (PRC) program on February 28, 2005 in Chicago. The program covers all segments of the profession, 'from End User to Interviewer'. More

RAJAR Loses Watch

Feb 15 2005

UK radio audience measurement body RAJAR has announced the result of its Audiometer Validation Test which took place in November 2004. The Arbitron PPM and the Eurisko Media Monitor have been selected for further fieldwork tests, while the GfK/Telecontrol MediaWatch has, for the time being at least, dropped out of the running. More

Arbitron Radio Appointment

Feb 14 2005

US audience measurement giant Arbitron last week announced the appointment of Scott Musgrave to the new position of Senior VP, Marketing, US Media Client Software. Musgrave will lead both the enhancement of existing software and the development of new software and services for US Media Customers. More

Panel Management Software Launch

Feb 11 2005

Centurion Marketing Systems has launched a module integrating their panel management system, MARSC, with the MI Pro Research Studio. The new product automates data flow between the sample selection and questionnaire generation packages. More

Monitor-Plus Adds to Radio Coverage

Feb 9 2005

Advertising tracking specialist Nielsen Monitor-Plus has extended its coverage to provide brand-level detail for spot radio in the US. The system now reports on more than 500 radio stations, representing a growth of 68%, and measures more than 50% of all US advertising spend. More

London Base for Research Reporter

Feb 8 2005

Australian MR software provider Insight Marketing Systems (IMS) has announced the opening of an office in London, to improve services to European customers of its Research Reporter system. Jonathan Rabson joins the company from E-Tabs to head up the office as European Director. More

Nielsen Campaign To Promote Inclusivity of Ratings

Feb 4 2005

Nielsen Media Research will launch a branding advertising campaign in the US in February, promoting its accurate reporting of TV viewing by all different kinds of people, led by the slogan 'Every View Counts'. The move follows a year of controversy over the launch of its Local People Meters. More

Itracks Developers for Hire

Feb 3 2005

Online data collection specialist Itracks has announced that the services of its software development team are now available to other research companies. The team that created Itracks' packages for Online Focus Groups and Bulletin Boards, and its Online Survey engine, will offer customised development to the market. More

GMI Boosts US Sales Team

Feb 1 2005

Online MR solutions provider Global Market Insite (GMI) has announced four US appointments in its newsletter: Sales Directors join the company in Minneapolis, LA, New York and Seattle. More

JREs and Directors Lead UK Research Salary Rises

Feb 01 2005

Mean salaries for UK research positions recovered strongly in 2004 and particularly in the second half as confidence returned to the industry, according to figures just released by MrWeb. Particular gains were made at the two extremes, JRE level and Directors & above, with senior salaries generally buoyant. More

IRI Case Dismissed

Jan 28 2005

VNU has today announced that the US District Court for the Southern District of New York has dismissed with prejudice all remaining claims in the antitrust case against its ACNielsen business unit by Information Resources Inc. (IRI). More

Growth for Open-Minded Arbitron

Jan 27 2005

Arbitron has announced good results, amid industry speculation about a possible sale. The US-based audience measurement specialist increased its revenue by 8.4% in 2004, from $273.6m to $296.6m. More

FIRM Continues Rapid Growth

Jan 26 2005

Online survey & reporting software specialist FIRM, whose products include Confirmit and Reportal, has announced a 37% increase in its revenues from $9.7m in 2003 to $13.3m in 2004. The growth is very similar to the 40% rise the previous year. More

Senior Analytics Appointment

Jan 21 2005

John V. Colias, until recently VP of Marketing Sciences for M/A/R/C Research, has joined US-based agency Decision Analyst as Vice President and Director of the Advanced Analytics Group. More

VOXCO Appointment Makes US 'Statement'

Jan 17 2005

Survey software publisher VOXCO has announced the appointment of Daniel Coates as President of its US operations with a clear mandate to accelerate growth in the American market. More

TRBI Rebrands As Synovate

Jan 11 2005

The TRBI brand, for a decade one of the UK's best known names, has disappeared with the New Year as the agency continues its integration into Synovate, which acquired it in January 2004. More

Boom for Holden Pearmain

Jan 10 2005

Another big success story for a medium-sized agency. UK firm Holden Pearmain Research has announced a doubling of its turnover in the last year, to around £4.5m. The company was founded in 2000 and international work accounts for the majority of its revenue. More

Sales Director for GMI Japan

Jan 4 2005

Online MR solutions provider GMI has appointed Hidenori Kato to head up its new Tokyo office as Sales Director. More

Stocker Returns as BMRA Chairman

Dec 21 2004

DRNO has learned that Ivor Stocker has narrowly defeated Peter Hodgson in the first ever contested election for Chairman of the British Market Research Association (BMRA). Stocker was Chair in 2001-2, handing over the reins to IDA's Peter Jackling from whom he now resumes the title, thus completing a neat one-two. More

Judge Throws Out Claim Against RAJAR

Dec 17 2004

The UK's High Court has thrown out Kelvin MacKenzie's legal challenge to RAJAR over radio audience measurement methods. The judge ruled that claims RAJAR had abused its market power under competition laws 'simply did not correspond with the facts'. More

New Release of WebSurveyor

Dec 9 2004

DIY online survey provider WebSurveyor Corporation has released a new version of its online survey tool. WebSurveyor 5.0 boasts a more intuitive user interface and a survey 'dashboard' which gives users centralized control over the survey process. More

SSI Asian Expansion

Dec 6 2004

Just two and a half weeks after announcing a new venture in Australia Survey Sampling International (SSI) has announced a partnership with Larry Greenberg of Tokyo-based Urban Connections to establish and rapidly expand a new Representative Office in Japan. More

Influx at Analytics Firm

Dec 2 2004

US agency Marketing Management Analytics, Inc. (MMA) has recruited nine people to support its 'Marketing Effectiveness on Demand' initiative, with more hires planned for 2005. More

SRBI Buys Catalina Research Division

Dec 1 2004

US agency Schulman, Ronca, & Bucuvalas, Inc. (SRBI) has acquired Cincinnati-based Catalina Marketing Research Solutions (CMRS) from parent Catalina Marketing Corporation, for an undisclosed sum. More

Release of Confirmit Version 9.0

Nov 29 2004

Online survey & reporting software provider FIRM has announced the release of a new version of its flagship Confirmit system and reports dramatically improved user productivity. More

Canadian MR Associations Merge

Nov 23 2004

Canada's three industry associations for market intelligence and survey research have announced a merger, creating a new national association to be called the Marketing Research & Intelligence Association (MRIA) and due to operate from 1st Jan 2005. More

CfMC Rebrands

Nov 23 2004

Software supplier CfMC, whose data collection tools Survent and WebSurvent power some 65% of the interviewing stations at US research firms, is adopting a new identity after 37 years. More

Nielsen Signs Landmark NBC Contract

Nov 19 2004

Nielsen Media Research and NBC Universal have announced the signing of a seven-year contract for audience measurement services covering all of NBC Universal's national and local television businesses, the largest ever of its kind. More

Feature – Harris Interactive

Nov 17 2004

'We are a research and consulting organization first. The Internet and telephone are a means to an end'. Gregory Novak, President and COO Harris Interactive talks in depth to MrWeb's Michael Kenyon about Internet research, Sesame Street strategy and 'the perfect acquisition'. More

Ad Measurement for DVR Households

Nov 9 2004

Information Resources, Inc (IRI) has announced a new service designed to measure ad effectiveness among households using Digital Video Recorders (DVRs). The pioneering system has been developed in close co-operation with California-based DVR technology company TiVo, Inc. More

Kantar Buys Brand/ROI Specialist

Nov 5 2004

The Kantar Group has acquired Cannondale Associates, which offers sales and marketing consultancy and software solutions and has offices in Wilton, CT, and Evanston, IL, USA. More

UK's Strategic Research Goes Under

Nov 4 2004

UK agency Strategic Research has ceased trading as of Monday 1st November. Despite rapid recent growth and a high profile in the industry, the company says it was unable to recover from the loss of one very large client. More

Singapore Launch for GMI

Nov 1 2004

Online MR solutions provider Global Market Insite (GMI) has a new sales office operational in Singapore, with two senior salespeople appointed. Sales ADs have also been added in Shanghai and Spain. More

Hitwise Boosts UK Demographics Offering

Oct 29 2004

Online competitive intelligence provider Hitwise has expanded its demographic sample to include more than 2 million UK households, allowing better profiling of online audiences using basic demographics and/or lifestyle data. More

FIRM Prepares to Go Public

Oct 28 2004

FIRM, the company behind Confirmit online survey & reporting software, has announced that it is preparing for a listing on the Oslo Stock Exchange (OSE). The Initial Public Offering (IPO) is expected to take place in 2005, depending on market conditions. More

UK Industry Celebrates

Oct 27 2004

It's party time for UK researchers, many of whom went straight from the Insight Show in London's Earl's Court to the MRS Awards Dinner at the Café Royal last night. The Show looked better, if still fairly quiet; the Awards were a shade off last year's success, but still pretty good. Does our opinion count? Well here it is anyway. More

UK Research Excellence and Effectiveness Awards – The Winners

Oct 27 2004

A very enjoyable Awards dinner at the Café Royal last night saw some familiar and some new faces carrying off the major gongs. Two were carried off to a noisy Nunwood table, including the 'Best Agency' Award for which they were pipped last year by Flamingo – and two went to the team of Robert Heath at the Value Creation Company and Pam Hyder from Standard Life. More

Ciao Adds Seven

Oct 25 2004

Internet-based panels provider Ciao AG has added seven new execs to its international project management team. The new staff, mostly based in Madrid, will allow the company to continue its policy of using a dedicated project manager and account manager for each project despite a rapidly growing volume of work. More

Saab Completes Loop via ORC

Oct 25 2004

ORC International is to give executives from Swedish car manufacturer Saab access to a new online system to evaluate marketing effectiveness. The tool links breaking research data with existing information such as advertising spend and retail sales. More

Bloomerce Opens in UK

Oct 25 2004

Online fieldwork agency Bloomerce has opened a UK office, to be led by Martin Cawley, previously of Sample Answers. More

Jackling Quits Chair

Oct 22 2004

BMRA Chairman and IDA Managing Director Peter Jackling is running his first ('and only') marathon in Dublin on Monday. Sponsorship money raised will go to the industry's own Market Research Benevolent Association. More

More Support for New Nielsen System

Oct 21 2004

Following recent endorsement by the Rev. Jesse Jackson, Neilsen's controversial Local People Meters (LPMs) have received further support from Kweisi Mfume, President and CEO of the NAACP, who describes the new system as 'a vastly improved way of measuring television viewership'. More

Web Survey Standard for ORC

Oct 21 2004

Research agency ORC International has earned the internationally recognised ISO 9001:2000 quality certification... for its web designers. More

MRS Launches New Qualification

Oct 19 2004

The UK's Market Research Society (MRS) has formally launched its new introductory qualification in market and social research, in partnership with City & Guilds, the UK's leading awarding body for work-based qualifications. More

Three-way RAJAR Trial Imminent

Oct 15 2004

Eurisko, the Italian arm of NOP World, has been formally invited to take part in RAJAR's Audiometer Validation Trial in November 2004. Eurisko's passive portable radio and TV metering system is said to rival those currently on offer by Arbitron and GFK. Further details of the trial format have also been released. More

Online Groups Software Enhanced

Oct 15 2004

Interactive Tracking Systems Inc. (Itracks) has released a new version of their advanced threaded discussion system software, Bulletin Board Focus Groups. More

Do Not Call: CMOR Response

Oct 11 2004

CMOR, the body formed in 1992 by four US trade associations for the promotion and advocacy of MR, has responded to DRNO's 3rd August interview with Simon Chadwick, CASRO Chairman, and outlined its own approach to the FTC's 'Do Not Call' legislation. More

MI Pro Appoints President for US Division

Oct 11 2004

Andrew Jeavons has joined MI Pro AS as President of its new USA division, MI Pro USA Inc. The company develops and markets an integrated survey development, analysis and reporting environment for market research and CRM. More

Ipsos-Insight Appoints VP Analytics

Oct 11 2004

Curt Stenger has been appointed VP of Analytics for the Ipsos-Insight Consumer Products Division. He was previously VP of Marketing Sciences at Research International. More

Technology and Quant Appointments at Nunwood

Oct 1 2004

Fast-growing UK-based agency Nunwood Consulting has made four new appointments, strengthening its Quantitative, IT and web site teams. More

New GMI Office and Director

Sep 30 2004

Online services and solutions provider Global Market Insite (GMI) has opened a new US Eastern Region Sales office in Boston and appointed Alison Morgan to head it up as Director of Sales. She has more than twenty years experience focusing on solution sales of software and services. More

RAJAR Sets Timetable for New Approach

Sep 29 2004

Radio audience measurement body RAJAR has committed itself to a 'roadmap' with a timetable for up-grading the current system, including the possible introduction of electronic measurement. The tender process will be launched in April 2005 and the new contract awarded as early as September 2005. More

Creak... Six Big MR Leaders on One Platform

Sep 23 2004

*More* friendly behaviour from the leaders of the UK's research associations: the BMRA has announced that six of them will share a platform at its Conference in November, and outline their visions for the future of the industry. The six represent the MRS, BMRA, AURA, AQR, BIG and the ICG. More

UK Associations Trying Again

Sep 22 2004

UK research associations the MRS and BMRA have announced another attempt to establish closer, more formal links, this time including the client side organisation AURA. The three councils are preparing detailed proposals for the creation of 'a single federated structure reflecting the needs of the whole MR sector'. More

Nunwood Launches Web Information Suite

Sep 20 2004

UK-based Nunwood Consulting Ltd has announced a new information management system, Knowledge Systems, aimed at enhancing the efficiency of Insight and Information departments. More

BMRA Nominates Two

Sep 1 2004

The British Market Research Association (BMRA) has announced just two shortlisted contenders for its Best Agency 2004 award: Flamingo International and Nunwood Consulting. Both won awards last year and Flamingo claimed the overall title. More

Research Now! Strengthens Team

Aug 26 2004

Online fieldwork and panel specialists Research Now! have added four new employees including former Red Sheriff boss John Caldwell as Director of Client Services. More

Greenfield Online To Acquire OpinionSurveys.com

Aug 26 2004

Internet survey solutions provider Greenfield Online, Inc. has recently signed an agreement to acquire all 1.1m households from The Dohring Company's OpinionSurveys.com panel. This is expected to bring the size of Greenfield's Online panel to c.3.1m households and 8m individuals. More

New US Jobs Directory and Features

Aug 20 2004

MrWeb has launched a directory of US-based recruitment consultants specialising in the MR industry, along with other features on a new-look US-tailored Home Page. More

Marketing Conference Launch

Aug 20 2004

ESOMAR and EMAC (European Marketing Academy) are to co-host a Marketing Conference on October 10-12 in Warsaw, Poland. Under the theme 'Where Science Meets Practice', topics will include brand management, understanding consumers, advanced uses of the Internet, and research in emerging markets. More

CASRO Reports 'Victory Against Frugging'

Aug 19 2004

US MR association CASRO has drawn members' attention to recent legislation which constitutes 'a powerful tool to combat 'frugging' (fundraising under the guise of research)'. It has also published letters to and from the FTC clarifying research's status under 'Do Not Call' and CAN SPAM legislation. More

More Money for UK's Senior Researchers

Aug 16 2004

Top salaries in UK research are rising steeply, judging by advertised remuneration on MrWeb and reported in the forthcoming MRWho supplement. The supplement's 'Director+' jobs page, which selects the most senior positions, consists for the first time entirely of ads offering 80k (pounds) and above. More

Ipsos Launches Pricing Research Suite

Aug 12 2004

Two Ipsos divisions, Ipsos-Insight and Ipsos-Vantis have launched a new full-service pricing strategy suite called 'Price Evolution', which assists manufacturers and marketers with pricing decisions at key stages in a product or service life cycle. More

Asquith to Lead BMRB as KMR Group Restructures

Aug 11 2004

The KMR Group has announced a major re-structure and the appointment of Richard Asquith as MD of BMRB. The moves aim to provide greater focus on international development, following last week's launch of the AGB Nielsen Media Research joint venture. More

E-Tabs Opens in NYC

Aug 9 2004

E-Tabs, provider of delivery, portal and automation software for the MR industry, has opened an office in New York and recruited Aaron Benedict from CRM Metrix to head it up. Existing offices are in London and Chicago. More

Birth of a Ratings Giant

Aug 5 2004

The AGB Group and Nielsen Media Research International have today announced a 50/50 joint venture that will offer television ratings in 30 countries. AGB Group's TV audience measurement services will merge with those wholly owned by Nielsen Media Research International. The deal does not include Nielsen's US TV ratings service. More

New VP Global Sales for GMI

Jul 30 2004

Lowell Ricklefs has joined MR software and solutions provider GMI as Vice President of Global Sales. More

Senior Promotions at Martin Hamblin GfK

Jul 23 2004

Martin Hamblin GfK has this week announced two senior appointments. Alastair Bruce, current General Manager of Martin Hamblin GfK Inc (the US-based HealthCare Division), joins the main Board of Martin Hamblin GfK, while Christopher Monos becomes Global Head of Martin Hamblin GfK's Gamma team. More

Canadian Seal of Approval for Arbitron PPM

Jul 23 2004

BBM Canada, the Canadian industry consortium for audience ratings, has adopted the Arbitron Portable People Meter (PPM) as the official ratings system for buying and selling commercial airtime on French-language television in Quebec and Montreal. More

League Tables Show MR Buoyant in UK

Jul 20 2004

Nearly half the UK's sixty-five biggest agencies showed double-digit growth last year, according to league tables published by Marketing magazine in association with the BMRA. More

Nielsen: Keep Politics Out of Ratings

Jul 16 2004

In the latest exchange of the long-running controversy surrounding PPMs, LPMs and their supposed under-representation of certain groups, Nielsen have issued a statement responding to Fox Television's appeal for government regulation of television ratings. More

Wider Role for Chua at GMI

Jul 14 2004

Internet MR application provider Global Market Insite (GMI) has announced the promotion of Bob Chua to MD of Sales, International. He was previously responsible for managing sales in Asia, and now adds Europe to his responsibilities as well as spearheading the global launch of the new GMI Omnibus. More

Revelation Bring Enterprise Weblog Solutions to UK

Jul 8 2004

UK agency Revelation Research has this week announced that it has concluded an agreement with Traction Software to market and deploy Traction TeamPage solutions in the UK. More

Synovate Chooses SPSS

Jul 6 2004

Synovate has selected SPSS Dimensions, an integrated market research platform for survey design, data collection, data management, analysis and publishing of market research results, as its technology of choice throughout its worldwide operations. More

Market Research Careers – Your Questions Answered

Jun 29 2004

MrWeb's Career Clinic has been running since 2001, with a series of leading MR recruitment professionals answering questions on how to get into, ahead in and occasionally out of market research. This week the Clinic is relaunched with more than 60 of the more interesting questions divided into easy-to-browse topics and a team of experts ready to answer your questions. More

New MRA President Looks for Partnership

Jun 29 2004

The USA's Marketing Research Association has announced a new President, Joe Ottaviani. Already strongly involved in MRA's Partnership initiative with other MR associations, Ottaviani sees progress towards 'a single voice representing the profession' as a key objective. More

ATP Expands and Changes Name

Jun 28 2004

UK-based MR IT services provider ATP Ltd has opened a New York Office and renamed itself Cobalt Sky Ltd. More

SPSS Text Analysis Launch

Jun 23 2004

SPSS has announced the launch of a new product, Text Analysis for Surveys, which aims to provide an efficient way of mining key information from open ended responses and is claimed by one user at least as the 'Holy Grail' of survey text analysis. More

Pay Attention 007...

Jun 15 2004

GfK has unveiled a wristwatch which it claims measures 'whatever mass media the wearer comes into contact with, wherever the wearer may be'. MediaWatch made its debut at the international 'Week of Audience Measurement' organized by ESOMAR and ARF in Geneva, beginning yesterday. More

Perseus Opens UK Office

Jun 14 2004

Survey software provider Perseus Development Corporation has announced the opening of a London office, under the name of Valloria Software (Perseus UK), and has appointed Peter Barnett as MD. More

MR Standards Launch in Australia

Jun 8 2004

As reported in Research News, the monthly newsletter of the Market Research Society of Australia, this month sees the launch of the new AS4752 in Sydney on 17 June by Standards Australia. The country joins the UK, Spain and France as the fourth nation to introduce an official quality standard for its market and social research industry. More

The Numbers on Open-Ended Questions...

Jun 4 2004

With online questionnaires growing in importance, industry commentators are advising researchers to brush up their (sometimes rusty) self-completion survey techniques. Aussie researcher Philip Derham has analysed responses to open-ended questions in a number of paper and Web-based surveys and drawn some interesting conclusions. More

Nielsen Running Two Systems in NYC

Jun 3 2004

From today (June 3rd), Nielsen Media Research is offering Local People Meter (LPM) data in New York. The new system will run in parallel with the old Meter/Diary system for a transition period of three months, with either set of data allowed for commercial use. More

Geodemographics, 25 Years On

Jun 1 2004

Three of the men who founded and pioneered geodemographics in the UK will be leading a seminar to celebrate its 25th anniversary, hosted by the Market Research Society's Census and Geodemographics Group on 1st July. More

Senior Appointments at GMI

May 28 2004

Survey software and solutions company Global Market Insite (GMI) has announced two senior appointments. Michael Gordon, formerly of FIRM and MarketTools, becomes MD of Sales, North America, while Greg Ward, formerly Development Director at Taylor Nelson Sofres and a founder of Aquiduct, joins as Director of Sales, Europe. More

Rapid Growth for SSI

May 27 2004

Sample provider Survey Sampling International LLC (SSI) has announced rapid sales growth for Q1 2004 and has appointed Steve Flanagan Vice President for Global Development. More

Growing Pains - and Pleasures - of UK Agencies

May 25 2004

Finding the right kind of people is the biggest challenge facing fast-growing research agencies of all sizes, according to the next edition of MRWho, out shortly. The issue looks in detail at 6 UK-based success stories with turnovers from £1 million to £50 million, and finds most in buoyant mood. More

B2B Conference Impresses Again

May 21 2004

The BIG Conference, the UK's flagship b2b research event, is in full flow in Chepstow, Wales. In this first feature article we look at highlights of the first day's papers, with topics including 'Innovation' and research's contribution to the spread of broadband. More

Record Year for Merlinco

May 19 2004

Survey software provider Merlinco has enjoyed its best results to date, despite difficult times for the industry. MD Peter Jackling told the 13th annual User Group meeting last week that the successful year reflected both encouraging sales of newer technologies and continuing enthusiasm for tabulation packages. More

Release of Confirmit v8.5

May 17 2004

FIRM (Future Information Research Management) has released a new version of its flagship software system Confirmit. Online and offline reporting capabilities are enhanced, survey generation is faster and overall performance improved by up to 1200%. More

Better Forecasts for Pharma Launches

May 10 2004

Ziment, the global healthcare research brand for The Kantar Group, has introduced a new research technique designed to improve the accuracy of drug sales and manufacturing forecasts. Customers traditionally overestimate potential demand and the new technique, 'Demand calibration', helps to adjust estimates. More

Research Firms Settle Patent Lawsuit

May 5 2004

NetRatings, Inc. and The NPD Group, Inc. have settled the lawsuit filed by the former in March 2003 and alleging patent infringement by NPD. Settlement terms included the licensing of NetRatings' patented technology to NPD for specific market research activities. More

Five Appointments at MRSI

May 4 2004

US agency MRSI (Marketing Research Services Inc.) has announced five new appointments, all to be based at the company's corporate headquarters in Cincinnati. More

Nielsen Boosts Ethnic Samples for People Meter

Apr 29 2004

Following criticisms by News Corporation last month and the subsequent postponement of its New York People Meter launch, Nielsen Media Research has announced an increase in its samples of African-Americans and Hispanic-Americans both at the local and national level, and given details of the numbers involved. More

Software Firms Report Growth

Apr 26 2004

Online survey software supplier FIRM (Future Information Research Management) has announced record first quarter revenues of $3m. The company's first quarter revenues grew globally by 46 percent and in the US by 70 percent versus the same period in 2003. Dutch software company NEBU has also announced good results, for 2003. More

Modest of Mayfair: CfMC Expands and Recruits for London Office

Apr 21 2004

Two years after launching its European HQ in London, San Francisco based software supplier CfMC (Computers for Marketing Corporation) has appointed two new team members, including the BMRA's former Marketing Manager, and relocated to 'modestly larger' premises in Berkeley Square. More

Free Advertising of Interviewer and Coder Vacancies

Apr 20 2004

From this week, MrWeb is offering free advertising of vacancies for interviewers and coders for agencies with full entries in its directory. The service will be trialled in the UK before rollout to Australia, the US and elsewhere. More

Online Political Study to Fill Polling Gaps

Apr 20 2004

YouGov has announced that it will work on a large-scale project funded by the American National Science Foundation (NSF) and centred around a monthly tracking study of the British electorate, administered online. More

Nielsen Postpones People Meter Launch

Apr 16 2004

Nielsen Media Research has postponed the NYC launch of its 'people meter' system to June 3rd, under pressure from News Corp and various political figures / groups. A task force including Congressman Charles Rangel, whose district includes Harlem, will help Nielsen look into concerns that the system undercounts minority audiences. More

Choice Modelling Partnership for Asia Pacific

Apr 14 2004

TNS Australia has announced the formation of an exclusive partnership with consultant Chi Chiem - one of the foremost exponents of strategic choice modelling techniques in the Asia Pacific region. More

Appointment at NetReflector

Mar 24 2004

Fast growing online survey solutions provider NetReflector has announced the appointment of William R. Derrick as the new CTO (Chief Technology Officer). Former CTO Colin Prior remains in an advisory position as co-founder and Chairman of the Board. More

Audience Measurement Under Fire

Mar 23 2004

Trouble - of rather different sorts - for audience measurement providers on both sides of the Atlantic. The UK's radio audience research body RAJAR is being sued for £66m, while in the US Nielsen Media Research has been criticised by News Corporation over its imminent launch of People Meter technology in New York. More

New VP Marketing for Perseus

Mar 19 2004

Survey software company Perseus Development Corporation has announced the appointment of Dwight Galler, previously Director of Marketing Communications for Netegrity, Inc., to the position of Vice President of Marketing. More

Google Out On Its Own in Europe

Mar 18 2004

More than 55 million Europeans use Google as their search engine, according to recent figures from Internet analysis specialists Nielsen//NetRatings. With an active reach of over 47% of the Digital Media Universe in January 2004, 'Googling' is becoming a part of the language. More

GMI in Windy City

Mar 18 2004

Online MR solutions provider Global Market Insite (GMI) has added to its recent announcement of an office in Hawaii with another in Chicago, Illinois, and has appointed Steven Werner, formerly a Vice President at IRI, to head it up. More

Prominent Predictive Profs Join Primary

Mar 15 2004

Primary Intelligence, specialist in sales optimization through market intelligence, has announced that Professors Gary K. Rhoads and David Whitlark have joined as advisors to the global research operations division. The two have already helped to enhance the company's sales optimization technology, Outcome Analytics. More

Perseus Opens in Canada

Mar 9 2004

Survey software firm Perseus Development Corporation has announced the opening of a Toronto office, and the appointment of Valarie Koziol as President of Perseus Canada. More

Changing Face of Online Research

Mar 5 2004

Issues and challenges familiar to offline researchers are becoming more dominant online, according to some of the UK industry's best known Internet specialists. An article in next week's MRWho looks at trends in online research, touching on panel recruitment, accompanied surfing, 'inclusion' regulations and skills needs. More

FDS Board Promotion

Mar 2 2004

UK-based agency FDS International has appointed Eric Waring to the Board as IT Director. Waring joined the company in 1999 as Systems Manager and Database Administrator. More

GMI Aggressive in the Pacific

Feb 27 2004

Online MR solutions provider Global Market Insite (GMI) is opening a regional office in Hawaii, located in the Executive Centre complex in downtown Honolulu. More

Bjørn Haugland to Lead Itracks Europe

Feb 12 2004

Online data collection specialist Itracks (Interactive Tracking Systems Inc.) is to establish a European office and has announced that Bjørn Haugland, founder of online software pioneers FIRM, will lead the initiative as President of Itracks Europe. More

Kantar Consolidates Management of UK Field and Tabs

Feb 9 2004

Kantar is to consolidate its UK Operations capabilities – including quant field management, scripting questionnaires, data collection and DP - under a single management structure, headed by Mike Leigh. The new unit will be known as The Operations Centre. More

Rapid Growth of FIRM Continues

Jan 29 2004

Customers of Future Information Research Management (FIRM) completed a record 30 million online survey interviews in 2003 using its online survey & reporting software Confirmit. The figure represents an increase of 59% over 2002, bringing revenue growth of more than 40%. More

Open Source – the Outlook for 2004

Jan 28 2004

IT buyers expect spend on Open Source/Linux applications to grow by 2.8% in 2004, according to the NOP World Technology Confidence Barometer. Thirty per cent of organisations surveyed are using Open Source with a further 32% considering implementing it in the next 12 months. More

ORC International's Vision of Technology

Jan 20 2004

UK agency ORC International treated clients and the press to a glimpse of its Vision for the future of MR last week in Central London. The company's survey management, analysis and reporting will all be Web-based on most projects, giving clients continuous access to project progress and often to results as they emerge. More

Sales Appointments at GMI

Jan 19 2004

Seattle-based online MR software and panel solutions provider Global Market Insite (GMI) have appointed two North American Sales Directors. Mike Billingsley will be based in the Dallas Office and Sean Case in the Seattle Office. More

What's Hot ... in February??

Jan 5 2004

ESOMAR's market research technology & innovation conference takes place on February 1 – 3 at the Intercontinental Princesa Sofia Hotel in Barcelona. The event offers researchers a glimpse of some of the ways in which leading edge technology is being used – and being influenced – by market research. More

From Box Office to Desktop - Faster

Dec 17 2003

TV and Film research specialists MarketCast and real-time box office tracking experts Rentrak Theatrical have announced an agreement to expand their existing services, offering among other things the ability to forecast a film's opening box office results based on day of release tracking data. More

VNU Sells Claritas Europe

Dec 10 2003

VNU has signed an agreement this week to sell its Claritas Europe business to Acxiom Corporation for EUR33.5 million. The completion of the deal is expected around year-end. VNU expects a corresponding book loss of EUR25-30m. More

BMRA Third Quarter Results

Dec 8 2003

The latest quarterly results from the British Market Research Association (BMRA) in the UK suggest that the market research industry is showing signs of modest but real growth after a flat year in 2002. More

WebSurveyor Launches Academic Grant Program

Dec 5 2003

WebSurveyor Corporation, providing do-it-yourself online survey solutions, has announced the launch of the WebSurveyor Academic Grant Program. Available immediately for all US and international educational institutions, the program grants recipients a one-year product license for teaching and research, which includes software, updates, and support. The commercial value of the software provided is $250,000. More

UK MR Awards - Review and Results

Nov 26 2003

The MRS Awards Dinner continues to gain momentum as an annual event - it's posh, it's popular and it now has more sponsors than Elton John doing a charity marathon. DRNO's reporter was privileged to sit only 27 tables from the front and watch Flamingo International carry off the BMRA's Best Agency Award. More

Online Sampling Issues

Nov 21 2003

Fast-growing US agency Knowledge Networks, which like MrWeb is currently celebrating its 5th birthday, has released a white paper documenting the differences in online sample quality and their effects on marketing decision making. The paper discusses theory, gives background statistics and looks at two case studies to help analyse sampling bias. More

FIRM Foundations in Australia

Nov 12 2003

Online survey software specialist FIRM have announced a successful first 6 months for their first Asia Pacific partner-reseller, Australian-based Information Research Management Pty Ltd (IRM). IRM was founded in April 2003 and offers Confirmit software, training, consultancy, and support services. More

Asian Base for Perseus

Nov 7 2003

Web-based survey research and software company Perseus Development Corporation has announced the formation of Perseus-Asia Ltd. The new, Singapore-based corporation will provide local support for existing Asia-Pacific customers and sales support for new business opportunities. More

Simmons Appointment Boosts Solutions Unit

Oct 17 2003

US consumer trackers Simmons Market Research Bureau have announced the appointment of Ken Wollenberg as Executive Vice President and General Manager of the rapidly expanding Simmons Integrated Marketing Solutions (SIMS) unit. Wollenberg will report to Simmons President and COO Chris Wilson. More

Two Australian Acquisitions for Ipsos

Oct 17 2003

Ipsos has acquired two Australian agencies, to operate under the existing Ipsos Australia banner. One is the Research Division of the NCS Pearson group, the Australian subsidiary of the British media group Pearson, specialists in data collection, software and systems, the other social research agency Mackay Research. More

ASC Technology Award Nominees

Oct 14 2003

The Association for Survey Computing has announced four nominees for the MRS / ASC Joint Award for Technology Effectiveness, which aims to promote excellence in creating software or technology aiding the practice and delivery of research. More

More Business Through The Wire

Oct 13 2003

CATI specialist The Wire has reported record sales for the first six months of its financial year, up 75% on the same period in 2002. Turnover for the period March to August 2003 was £1.4m. More

Ipsos Buys Marketing Metrics

Oct 4 2003

Ipsos has this week announced the acquisition of Marketing Metrics (MMI), US-based specialist researchers in customer relationship and customer satisfaction management. More

New Group Heads at Perseus

Sep 29 2003

Web-based survey software and services provider Perseus Development Corporation has appointed Alan J. Farias to head up its new Professional Services group. He was previously Director of Primary Research at IDC. More

Microsoft MapPoint to Include Consumer Data

Sep 26 2003

MapPoint 2004, the newest version of Microsoft Corp's business mapping and location-based data visualization software, will include US consumer profile data from Simmons Market Research Bureau, enabling users to view data down to the level of products and zip codes. More

The (MR) World Is Flat

Sep 23 2003

The total value of the worldwide MR market remained flat in 2002 according to ESOMAR's latest global market research study. The 2002 figure of US$16.6bn (Euro 17.6bn) is up in dollar terms but down in Euros due to exchange rate movements. The USA and the EU each accounted for 38% of the total world market in 2002. More

National Segmentation Week?

Sep 12 2003

The last few days have seen the announcement of a number of new segmentation products and services by US companies. Three of them, from FGI Research, Burke and Claritas, are detailed here for readers of DRNO. More

Hauck and Citigate DVL Smith To Merge

Sep 5 2003

UK-based consultancies Citigate DVL Smith and Hauck Research Services, both owned by the Incepta Group Plc, are to be merged to form Incepta Marketing Intelligence. The various businesses and company brands within the group will continue to be run separately, reporting to the new Board, of which David Smith will be Chairman and Liz Hauck Deputy Chairman. More

Nielsen Announces Web-based Ad Spend Summarizer

Sep 2 2003

Audience measurement leader Nielsen Media Research has enhanced its Monitor-Plus advertising intelligence service with the introduction of Quick*Views, a web-based product providing instant access to summary-level US ad spend information. More

Americans Love Their IT Suppliers… And Forgive Their Accountants

Aug 30 2003

The US computer industry continues to enjoy the best image of any of the countries business sectors, although most segments have seen an improvement in the last year, according to Gallup. The restaurant and grocery sector is second, while accounting, suffering last year from scandals and failures, has jumped back 14 points. More

Focus on MR Sectors

Aug 20 2003

MrWeb has today launched the first four of its new 'Sector Focus' pages. Each page brings together the site's news, desk research links (UK-based) and listings of suppliers for researchers working in a particular vertical sector. More

Synovate's Magnificent Six Ready For Action

Aug 14 2003

Synovate has announced the appointment of six senior executives in the Americas as part of the company's program to accommodate future growth. Four of the executives are new to Synovate. The other two are veteran staff members who have been given new responsibilities. More

ESOMAR to Convene in Prague

Jul 31 2003

ESOMAR will be hosting its 56th annual congress on September 14-17 in Prague. This is the first time that the congress will be taking place in a former soviet bloc country. About 1200 delegates will attend, from over 70 countries. More

RoperASW Reports On 'Global Cooling'

Jul 18 2003

Consumers in most countries feel closer to their own culture than they did a few years ago, and more distant from American culture, according to the recent Roper Reports 2003 Worldwide study. Some of the likely causes are short-term and results vary with region, but generally consumers are more likely to be thinking as well as acting local. More

UK MR Job Market Wobbles Back Towards Good Health

Jul 17 2003

UK market research salaries have remained fairly flat in the past 12 months, according to the first statistics from MrWeb vacancies for Jan to June '03. Full details will be in this month's MRWho. The number of jobs posted (and specifying salaries) has risen by 27% in the last 6 months. More

UK's Top Ten Web sites, by Sector

Jul 15 2003

Web site competitive intelligence provider Hitwise has published lists of top performing UK sites for the year June 2002 - June 2003. The stats are arranged by sector and are interesting both from the point of view of individual battles and the whole dotcom vs High Street saga. More

TNS completes acquisition of NFO

Jul 14 2003

Taylor Nelson Sofres plc has announced the completion of its acquisition of NFO WorldGroup, Inc. (NFO), from The Interpublic Group of Companies, Inc. (Interpublic). The acquisition, which was announced on 14 May 2003, consolidates TNS' position as one of the top three global companies in its industry. More

Survey of Research Project Pricing

Jul 11 2003

Prices charged by UK research agencies will be investigated over the next few weeks by UK Consultancy RHMR - this is the 6th year in succession that the price check has been carried out. Between 1998 and 2002 the average quotation received from participating agencies has risen by only around 10-15%, reflecting very competitive conditions in the industry. More

ESOMAR Pushing Worldwide MR Standards

Jul 9 2003

ESOMAR has been pressing ahead with its 'Quo Vadis project' to promote the convergence of worldwide MR standards, despite recent setbacks in the creation of a Federation of Research Associations. More

FIRM Founder Leaves

Jul 8 2003

Online MR software company FIRM (Future Information Research Management) has announced that founder Bjørn Haugland is to leave the company. More

Lonsdale-Jackling Merger Finalised

Jul 4 2003

In what will undoubtedly be the MR Event of the Year, BMRA Chairman Peter Jackling and fieldwork guru Jill Lonsdale completed their planned merger in a ceremony in Chalfont St Peter in June. More

IRI to be Acquired by Symphony Technology Group and Tennenbaum Capital Partners

Jul 2 2003

US CPG research giant Information Resources Inc. has announced that it has entered into a definitive agreement to be acquired by a newly formed corporation owned by Symphony Technology II-A, L.P. and Tennenbaum Capital Partners, LLC. IRI's Board of Directors has unanimously approved the acquisition. More

AGB Group Unveils latest TAM technology

Jun 28 2003

In the recent Week of Audience Measurement in Los Angeles, AGB unveiled its latest television audience measurement technology, UNITAM. Radical advances claimed for the technology include measurement of all kinds of TV platforms without requiring embedded codes in the broadcast signal, accurate measurement of time-shifted viewing such as that permitted by TiVo, and simplicity of installation. More

New release of Pulsar supports the SPSS MR Data Model

Jun 20 2003

PulseTrain has announced that SPSS MR clients can now analyse their data in Pulsar, the company's end-user survey analysis package. This will allow users to open Quanvert, mrInterview, SAV and other files without requiring any understanding of the original proprietary formats. More

ESOMAR Compares Worldwide Research Costs

Jun 19 2003

A typical survey will cost over a third more to conduct in the USA or Japan than it does in the UK, France or Germany, according to new research from ESOMAR, the World Association of Research Professionals. The 2003 Research Prices Study invited 407 member companies worldwide to quote for six different types of project. More

Record-Breaking Month for MrWeb

Jun 18 2003

The MrWeb site, combining news, jobs, directories, diary and link libraries for market researchers, enjoyed a busiest-ever month in May with record numbers of jobs posted, pages viewed, recruiters advertising and subscribers signed up. On three occasions in the past four weeks, more than 10,000 site pages have been viewed in one day. More

New Data Management Software for Local Authorities

Jun 18 2003

MR agency Nunwood Consulting is are offering Local Authorities in the UK an online system for disseminating data and documents across various user groups. The launch of 'e-Government Solutions', a secure information management system, follows a two-year development period involving extensive liaison with a number of authorities. More

Technology increasingly vital to MR, say Conference-goers

Jun 17 2003

Following last week's sneak preview of our 'Hours and pay in MR' survey, DRNO continues its summertime navel-gazing with the help of a series of video interviews conducted by Vox Pops International with delegates at the recent MRS Conference, and based around a SWOT analysis for the UK research industry. More

MORI Puts Itself on the Market

Jun 12 2003

The Board of MORI, the UK's largest independent MR agency, is entering discussions with a number of potential buyers. The company was the subject of an MBO 3-4 years ago and the decision to invite bids is reportedly in line with the original plan under the venture capital model. A price tag of £100m has been mentioned by the FT, but has not, according to MORI, come from anyone within the company. More

Shock - Two Thirds of Researchers Not Overworked or Underpaid

Jun 11 2003

Results are in from MRWho's June poll of over 200 UK research professionals, and the shock news is that only thirty per cent think that MR is 'Not Very Well Paid'. We had certainly feared worse, and the 1% who think it is 'Very Badly Paid' are a drop in the ocean. Hours worked are also less off-putting than they might have been, with a mean of only 43 a week. Nevertheless, many researchers dream of dropping out and 'doing some good for society'. More

Dream Conference: MRS Tries London At Last

Jun 6 2003

For those conference enthusiasts out there already planning next year's schedule of events, The Market Research Society in the UK has released the first details on its annual conference for 2004 entitled 'Welcome to the Dream Economy'. The conference, for the first time in its history, is to be held in central London. More

World Industry Network Created

May 28 2003

Leaders of market research associations from the Americas, Europe and Asia have decided to join efforts initiated by industry leaders during the RELEAS process aimed at strengthening the market research industry. More

SPSS Launches Predictive Web Analytics

May 22 2003

SPSS has this week announced the launch of Predictive Web Analytics, a solution allowing companies to transform their web data into deeper customer intelligence. Unlike traditional web metrics, Predictive Web Analytics aims to provides meaningful historical and predictive insights, so maximising customer value and increasing returns from web investments. More

CASRO Technology Conference

May 17 2003

CASRO's 8th Annual Technology Conference is a forum that will identify and address the latest issues in technology for research to be held in New York on 19 and 20 June. More

New Sales Manager at Pulse Train

May 10 2003

UK software agency Pulse Train has appointed Richard Collins as Sales Manager with effect from May 19th. Richard rejoins the company some 11 years after initially joining as a graduate trainee in the late 1980s. More

New Award for Technology Effectiveness

May 9 2003

The Market Research Society (MRS) and the Association for Survey Computing (ASC) in the UK have announced a new award, the MRS/ASC Joint Award for Technology Effectiveness. More

ACNielsen Newest Version of Spaceman Merchandising Software

May 9 2003

ACNielsen U.S. has this week announced the release of its most advanced merchandising software solution to date: Spaceman 7.0. This new version extends Spaceman's reach to new retail channels, while giving users important new merchandising design and sales analysis capabilities. More

Rebadging at Blauw

Apr 29 2003

Blauw Contact Center in Rotterdam (The Netherlands) has recently rebadged as Global Data Collection Company (GDCC). More

Merlinco Software Acquisition

Apr 27 2003

UK survey software company Merlinco has this week announced the acquisition from Datasphere of the web and touch-screen survey software modules MPI-Web and MPI-Touch. More

ASC Conference Earlybird Booking

Apr 25 2003

Early booking for the ASC (Association for Survey Computing) International Conference entitled 'The Impact of Technology on the Survey Process' closes next week on the 30 April. The conference itself takes place in September at Warwick University. More

New Guides to Market Research

Apr 11 2003

The Market Research Society (MRS) and Pearson Education in the UK have this week launched two books which broaden the learning resources available for prospective and new entrants to the market research profession, and for marketing professionals seeking to extend their skills in market research. More

Remote Interviewer Module

Apr 8 2003

US based Marketing Systems Group and Computers for Marketing Corporation of San Francisco, CA have recently released a new interface between CfMC's WebCATI and the PROøTøS researchPredictive Dialer. This revolutionary interface allows interviewers, physically located away from the centralised interviewing facility, to operate as if they were in the facility itself, using a centralised web-based interviewing system linked to a computerised dialing system. More

Itracks Expands CATI Capability

Apr 4 2003

Online data collection agency Itracks is to expand its call centre due to increased demand. According to Dan Weber President and CEO of Interactive Tracking Systems Inc (Itracks), 'The call centre will expand to 32 stations by April 11 and we plan to have 80 stations by years end.' More

Research Reporter Launch

Mar 28 2003

E-Tabs has announced its partnership with Insight Marketing Systems (Melbourne, Australia) to market and distribute Research Reporter - market research management and library software - to research buyers in UK and Europe. E-Tabs will be premiering Research Reporter at Esomar's Excellence in Consumer Insights conference in Madrid (30 March - 1 April). More

World Industry Network Created for MR Industry

Mar 26 2003

A first 'World Industry Network (WIN)' meeting is to be held on 22-23 May 2003 in Brussels. More

Advanced Mobile CAPI System Launch

Mar 25 2003

On-going collaboration between Techneos Systems and SPSS MR has produced an improved solution for mobile collection of structured data. Techneos, the mobile data collection specialist, has just released a new version of its Entryware Professional software that is integrated with the SPSS MR Dimensions Platform. More

New Predictive Analytics Tool from SPSS

Mar 22 2003

SPSS has recently released PredictiveMarketing, an automated predictive analytics application that helps marketers improve customer targeting and increase response rates. More

Square One and Itracks Announce Alliance

Mar 8 2003

Under the umbrella of Itracks' Partners in Research programme, Square One Research, a full service market research firm specialising in technology products and services, has announced a strategic partnership agreement with Itracks, to focus on website usability testing. More

Researchers under the Spotlight

Mar 6 2003

'Reality Research', organised by research agency SKOPOS and the Market Research Society in the UK, is gearing up for action this Friday, 7th March. The event will turn the tables on market researchers and offer the public a chance to put them under surveillance, 'Big Brother' style. More

New Healthcare Market Research Venture

Mar 5 2003

ePocrates, a provider of clinical information at the point-of-care, and Techneos Systems, a developer of mobile survey software, are collaborating to bring the power of point-of-experience data collection to the healthcare market research arena. More

New Brand Engagement Agency

Feb 26 2003

Global brand design agency Enterprise IG has set up a new specialist practice area to advise organisations on internal brand engagement. Three WPP Group companies, Enterprise IG, MCA Communicates and Added Value Internal Communication , are joining together to launch 'Babe'. More

MrWeb Appoints Michael Kenyon as Director of US Operations

Feb 20 2003

MrWeb, the publisher of Daily Research News and MRWho, has appointed Michael Kenyon to the new post of Director, US Operations. The move follows a successful year in which the company has consolidated its no.1 position in the UK research job ads market and broadened out into new areas. More

E-Tabs Round Table 2003

Feb 14 2003

The E-Tabs 'Round Table 2003' European User Conference is being held on Monday March 10th in London, following similar events in New York, Melbourne and Toronto. More

New Research Awards in UK

Feb 12 2003

The British Market Research Association (BMRA) is teaming up with the Market Research Society (MRS) and Marketing Week to create the first awards to cover the market research industry in a single event - The Market Research Effectiveness and Excellence Awards. More

Future Steps for Online Audience Measurement

Feb 10 2003

At the request of ESOMAR and ARF, an assessment on standards of performance for online measurement was recently carried out, focusing on identifying requirements for the next stages of development. More

Pulse Train Progresses

Jan 29 2003

Newly appointed CEO of UK software agency Pulse Train, Pat Molloy, speaking at a recent company meeting, has reported solid progress across the company's broad range of products and services. More

Agreement On Key Industry Action

Jan 15 2003

Delegates meeting in Geneva this week at the Third Market Research Leaders Summit (Releas) have decided to support a new worldwide initiative to represent the market research industry at the legislative level in all major world markets to promote laws that protect consumer privacy while assuring the freedom to perform market and opinion research. More

The Newest in Data Migration

Jan 14 2003

Chameleon, Pulse Train's innovative R&D project, which facilitates the sharing of data and scripts between different data collection and analysis systems, is billed as data migration made easy. More

New Version of Pulsar WEB

Dec 17 2002

Pulse Train has just announced the release of Pulsar WEB 2.50-00 with a whole new range of features. More

Customer Satisfaction Measured at BT

Dec 16 2002

BT has achieved a significant reduction in the number of customers who express dissatisfaction with its service, following the implementation of ViewsCast's Customer Satisfaction Measurement (CSM) technology in its Marketing Operations, Sales teams and three primary UK call centres. More

Enfoque Pesquisa in Partnership with GMI

Nov 13 2002

Brazilian agency Enfoque Pesquisa has opened an in-house call centre in Rio de Janeiro using state of the art technology from GMI ideally suited for conducting cross-border research studies. More

New Appointment and Growth at Nebu

Sep 5 2002

Nebu UK has just appointed Alexander Happé as Sales Manager with immediate effect as the business looks to expand further. More

Annual Statistics from the BMRA

Sep 3 2002

The most recent annual statistics breakdown of the UK industry from the BMRA (British Market Research Association) shows total industry turnover for the year 2001 was £1.15 billion, up from £1.07 billion in 2000. Although lower than the 9.3% increase over 1999, when turnover was £1 billion, last year's increase still outstripped inflation. More

ESOMAR Launches New Conferences in 2003

Sep 2 2002

ESOMAR has just announced its 2003 calendar. Covering a wide range of subjects, the calendar consolidates regular events and also launches a number of exciting new initiatives. More

Winyaps Wins the Day

Sep 2 2002

IT agency ATP has just released Winyaps 3.43. This version contains two important new features as well as providing numerous small enhancements requested by customers. In addition research agency NFO have standardised on Winyaps as their table presentation and distribution software after a lengthy evaluation process. More

Itracks Recognised for Export Achievement

Aug 23 2002

Online software provider Itracks has been named as a finalist for the 2002 Canada Export Awards, which recognise the achievements and successes of Canadian firms exporting abroad. More

E-Tabs Launches New Software Versions

Aug 21 2002

E-Tabs has announced the release of its new E-Tabs Reader software (version 3) offering greatly improved facilities for archiving, distribution and reporting of market research tables. More

New Executives at SPSS

Aug 13 2002

SPSS MR has recently taken on a number of key executives with the aim of further developing the operation's leading market research solutions. More

New Survey of MR in Australia

Jul 30 2002

The latest edition of Research News from the Market Research Society of Australia reports that the next Australian Bureau of Statistics (ABS) survey of the domestic market research industry will go into field in August. More

New CEO at Pulse Train

Jul 24 2002

Pat Molloy has been appointed a Director of Pulse Train and is taking up the position of Chief Executive Officer (designate) with immediate effect. He will be taking over the full CEO responsibilities from Geoffrey Roughton who remains as Chairman and who will continue to be involved strategically. More

Procter & Gamble Signs Three-Year Licence with SPSS MR

Jul 23 2002

Procter & Gamble, one of the world's largest users of market research, has this week signed a three-year global licence to use SPSS MR's new Dimensions market research software, including the SPSS MR Data Model for handling survey data. More

New Agency Launches New Method for Online Research

Jul 23 2002

Two pioneers of Internet research, Ray Poynter and Pete Comley, have teamed up to launch a new company called Europinion Ltd to specialise in conducting conventional research online. More

New Online CATI from Itracks

Jul 22 2002

Online data collection agency Itracks has launched its new Online Computer Assisted Telephone Interviewing (CATI) service allowing the company to seamlessly integrate online and telephone interviewing, which will enable the client to watch survey participation online in real-time. Itracks clients will have a range of survey data collection options, from phone to web to a hybrid approach. More

New Way Forward for Market Research

Jul 17 2002

'Count the beats of your heart not the fingers on your hand' is the message Kevin Roberts, Worldwide CEO of Saatchi & Saatchi will give to the world's market researchers in his keynote speech to the ESOMAR Congress in Barcelona this September. More

New Style MRS Annual Conference

Jul 15 2002

For those readers experiencing conference withdrawal symptoms as the summer season approaches, The Market Research Society in the UK has just unveiled radical new plans for its annual Conference, 'Research 2003'. This will take place between 19-21 March 2003 and will run at a new venue, the International Convention Centre in Birmingham. More

Net-Mall Network Expanded

Jul 12 2002

Global Market Insite (GMI), Cunningham Research, and Field Facts Worldwide have this week announced the further expansion of the global network of central location testing facilities. The expansion increases the number of US mall locations to more than 125 unique sites across the USA, and extends the network globally via Field Facts' Worldwide offices and partner sites. Both companies have licensed GMI's Net-MR suite of Net-centric software tools for market research management. More

ESOMAR Annual Congress 2002

Jul 11 2002

ESOMAR is holding its 54th Annual Congress from 22 to 25 September in Barcelona with the conference returning to Spain for the first time in ten years. Entitled 'Consolidation or Renewal? From Research to Customer Insight', the congress will examine the impact of consolidation in business and include papers on important areas such as innovation, branding, segmentation, new technologies and market research methods. More

UK vacancy and salary stats show MR back on its feet

Jul 1 2002

Figures for job postings and mean salaries from MrWeb for the first six months of the year show an industry returning to normal. Mean salaries are higher than in the first half of 2001 and numbers of jobs advertised are very similar. There has been a significant shift towards recruitment of senior people and away from junior, and a steep rise in client side hirings since March. Detailed stats will appear in MRWho later this week. More

E-Tabs North American User Conference

Jun 17 2002

Now is the last chance to register for 'The Round Table 2002' - the E-Tabs North American User Conference - being held next week (June 19-20) in New York City. More

Round of Golf Anyone?

Jun 13 2002

A polite reminder from the MRS has just reached the offices of DRNO. Apparently, the annual researchers' Golf Tournament, sponsored by NOP, is set for Thursday 27th June, at the Wyke Green Golf Club in Middlesex. More

New Triple-S Open Standard

Jun 11 2002

Market research is currently beset with barriers to movement of data across systems, largely due to the incompatibility of software as used by the different survey providers. In response, a new open standard for survey data interchange is being increasingly adopted. This is in the form of the 'triple-s' standard. More

Itracks to Market Virtual Consumer

May 31 2002

Online researcher Itracks has reached an agreement with virtual environment developer Vision Critical, to become a distributor of the 'The Virtual Consumer' system. More

MR Agency £quotecheck 2002

May 30 2002

As a research provider, do your know how your prices compare with the market? Are you charging your clients too much? Could you benefit from greater marketplace intelligence? Independent consultants Richard Horswell and Sally Donovan are possibly able to help you with these difficult questions. More

ATP European SPSS MR User Conference

May 29 2002

The ATP European SPSS MR User Conference has now been set for two days later this year. Running on Thursday 5th and Friday 6th September, the event has been booked to take place at London Zoo, Regents Park. More

European Marketing Research Alliance to Launch

May 27 2002

A new official body representing European market research is to be launched later this year. The brainchild of ESOMAR and EFAMRO, the organisation, entitled the 'European Marketing Research Alliance' (EMRA), will primarily lobby against any negative legislation across EU member states. More

European Uptake of Internet Explorer 6

May 21 2002

Recent research conducted by interactive research specialist RedSheriff has highlighted the uptake of Microsoft's Internet Explorer 6 across Europe. More

Marco Polo Project from ESOMAR

May 20 2002

ESOMAR has this week announced the second phase of an important new research project called Marco Polo. Aimed at gathering information on the needs of market research in client companies, the project aims to find ways in which to maximise the impact of market research. More

Socrates Interview Engine Launched

May 13 2002

Reflexions Communication Research has launched a new interview engine capable of 'chat room' style conversation over the Internet. The system is specifically designed to collect qualitative data from interviewees online. More

New Appointment in Nebu Expansion Plan

May 3 2002

As of the 1st of April, Erik Reissenweber has joined software business Nebu as Customer Care Manager as the agency pursues its expansion plans. More

New Interview Toolkit

Apr 24 2002

QualiQuant International and CRAM International have just launched The QualiQuant Toolkit on the market. This innovative web-centric technology allows interviewing to be carried out online or offline using Computer Assisted Interviewing and is thought particularly useful for finance, pharmaceutical, B2B sectors, employee research and youth markets. More

New Voxco/Data Capture Handheld Partnership

Apr 18 2002

Voxco UK and Data Capture Handheld are joining forces to promote a new feature developed by Voxco as applied to M-CAPI Express. In order to enhance the M-CAPI Express service offered by Data Capture, the data collected can now be viewed online, using Voxco's Interviewer Web Online Field Reporting tools. More

BMRA's UK Industry Performance

Apr 15 2002

Latest data from the British Market Research Association shows the UK MR industry is holding up well economically. It appears to be showing better returns than other marketing disciplines, such as advertising, and has fair prospects for the present year's trading in total. More

Strong Support for Mobile Marketing Campaigns

Apr 12 2002

Recent research from InterQuest, the Scandinavian mobile and digital research company, reveals that seven out of ten respondents in the UK, Italy and Germany would recommend others to receive mobile marketing services. More

Broadband for British Business

Apr 12 2002

A quarter of all net-connected British businesses are planning to adopt broadband Internet in the next 12 months, according to the latest wave of the Business Internet survey, published by NOP Business. More

Independent Research Group For Australia

Apr 11 2002

The Market Research Society of Australia (MRSA) has announced it is to hold the inaugural meeting of its new Independent Research Group (IRG) during the first week of May. The group has been set up in response to the reported needs of independent researchers. More

NOP Tools to Crack eTransactions

Apr 3 2002

Creating online awareness, generating click-throughs, and building Net sales often go wrong as users leave their metaphorical web purchases at the 'counter'. Improving this situation is the aim of NOP World's new 'RelevantView' software system launched last week. More

Jackling / Lonsdale Merger set for 2003 - Official

Mar 27 2002

Already the FT and Economist of the research industry rolled into one, DRNO now launches its bid to be the Hello! magazine as well… In what pundits are already calling the MR wedding of the year, we can exclusively reveal today that MRS stalwart and IDA boss Peter Jackling and JLRS MD Jill Lonsdale are to marry. More

MORI Selects Winyaps Delivery System

Mar 15 2002

MORI's quant data processing and delivery systems have recently taken a step forward with the introduction of some nifty new software. MORI has opted for the 'Winyaps' delivery system from independent MR IT consultants ATP. All the client's DP suppliers have now migrated to the system. More

Alliance with Optimum Pay to Boost Survey Participation

Mar 14 2002

SPSS MR has forged a new alliance with Optimum Pay, a leader in online payment systems in a drive to boost survey participation rates. With Optimum Pay, customers can create highly differentiated incentive programmes that drive cooperation rates in surveys. Since Optimum Pay runs on the Web, administrative burdens and costs are kept to a minimum. More

Irish ICT Down in Net Profit Data

Mar 12 2002

New figures on the Irish high tech economy have been posted from Internet agency Net Profit this week. The analysis shows that 2001 proved a lean period for what once was formerly the high growth sector of ICT (information and communications technology). More

ESOMAR Excellence Papers

Mar 6 2002

Just published, Excellence in International Research 2002, the third in the series, contains a collection of the best papers from ESOMAR events in 2001, selected for their major contribution to excellence and best practice in international research. More

Chair of BMRA Joins MRS Council

Mar 5 2002

Ivor Stocker, Chairman of the British Market Research Association, has been appointed to the council of the Market Research Society in the UK. More

Online Usage by Businesses

Mar 4 2002

Around nine out of ten companies in the US (93%) and UK (86%) are now using the Internet for activities such as CRM, marketing, order fulfilment and selling to deal with customers according to research by Taylor Nelson Sofres Information Technology. In stark contrast, six out of ten (60%) companies in Japan and fewer than four out of ten (36%) companies in France are using the Internet as a marketing channel or customer service mechanism. More

Sample Control Software Launched

Feb 28 2002

Marketing service professionals have acquired a new way to extract samples from customer databases this week. Packaged as 'Market Research Sample Control' (MaRSC) software, this new tool is now available from Centurion Marketing Systems Ltd. More

New Training Venture

Feb 27 2002

ACNielsen Burke Institute and Burke, Inc. have entered into a joint venture to combine the ACNielsen Burke Institute and Burke's The Training & Development Center under one organization to be named The Burke Institute. This joint venture will bring together the faculty and course content from both organisations, combining over 70 years of marketing research knowledge. More

New Website for Independent Consultants in the UK

Feb 25 2002

The Independent Consultant's Group (ICG) in the UK has this week launched its website at http://www.indepconsultants.org More

Topline Online Survey Software Launches

Feb 21 2002

Quancept Web and Quancept CATI users can now use a recently released online survey results package from IT supplier ATP. Developed in the form of Topline software, this latest web resource allows users to view their survey results as data is created. More

Award for Best International Papers

Feb 20 2002

At the recent Net Effects 5 Conference, the ESOMAR Programme Committee met to select the nominations for the John and Mary Goodyear Award of Best International Papers. More

New Version of Online Focus Group Software

Feb 15 2002

Itracks has just released version 3.03 of its Online Focus Group software which allows market researchers to hold focus groups in an online environment. More

NOP Running MRBA Auction Online

Feb 15 2002

MRS Conference-goers among us will probably remember that the annual Brighton event approaches soon. As ever, the events will include an auction for the Market Research Benevolent Association (MRBA), to be managed this year by NOP. More

Web MR Briefing

Feb 13 2002

Do you want to hear industry views on 'Understanding and Overcoming the Limitations of Web-Based Market Research'? If so, the forthcoming second annual Henry Stewart conference on the subject is scheduled for central London on 26th February. More

New MCAPI Software

Feb 5 2002

The latest version of the Entryware MCAPI (Mobile Computer Assisted Personal Interviewing) software features a host of new functions for market research applications. The 3.0 release has now been finalised and is available immediately. Entryware Pro is developed by Techneos Systems, and SPSS MR is the authorised global distributor for the market research industry. More

DRNO Launches Diary Email Service

Feb 4 2002

As of today you can register for a free, regular email with details of market research *events* of relevance to you - conferences, seminars, courses, speaker meetings, training, interest groups and others. Select the types of event you want and choose from weekly, fortnightly or monthly emails. Register at www.mrweb.com/input/evt-not.htm or read more details first... More

New Recruit for MTS DP Bureau

Jan 30 2002

Following the closure of NOP Numbers, Kevin Wilks has been appointed DP Development Director at MTS (MORI Telephone Surveys). More

New Global Lobbying Body for MR

Jan 23 2002

Leaders of the market research industry, meeting last week in Geneva for the second consecutive year, to discuss ways to strengthen the position of market research, agreed to take action on a number of key priorities. The 50 leaders attending the global Research Leaders Summit, also called RELEAS 2, organized by ARF and ESOMAR, have decided to establish a global lobbying body for the market research industry. More

Website Analysis Project for Netusability

Jan 23 2002

Netusability has been appointed by iVillage UK, the UK's leading women's website, to undertake a usability testing project to analyse customer opinion of its newly-redesigned website. More

Survey Sampling Expands Online Sampling Capability

Jan 17 2002

Survey Sampling, Inc. (SSI) and the Excite Network's iWon portal have joined forces to provide an expanded range of sampling services to the marketing research industry. The partnership will also allow SSI to further expand the SurveySpot Internet Sampling Panel, a multi-sourced Internet research panel representing over a million individuals. More

UK Sales Director for SPSS MR

Jan 17 2002

Glen Mallaby has been hired as UK Sales Director at SPSS MR. Glen is responsible for driving UK sales and was appointed as part of the organisation's overall aim to employ experts who can advise customers in both IT and market research. More

Upgrades to ACNielsen Category Management Tool

Jan 15 2002

ACNielsen U.S. has announced the release of Category Business Planner version 1.1, which incorporates numerous enhancements to its new Web based category management intelligence system. More

Itracks/Greenfield Online Venture

Jan 11 2002

Online software provider Itracks has just announced the acquisition of the patent for online focus groups from US agency Greenfield Online. This represents the next stage in developing the company's Online Focus Group facility. More

Changes Afoot in Chinese Industry

Jan 10 2002

In an interview with China Daily, the secretary general of the China Marketing Research Association has urged domestic research agencies to develop new growth areas quickly so as to adapt to changing circumstances in the sector. More

Three Out Of Ten CAD/CAM Users Outsource

Jan 9 2002

According to recent research conducted by The Business Advantage Group, three out of ten UK CAD/CAM sites are currently outsourcing some part of the product design and development process. More

Benchmarking and Beyond

Jan 8 2002

The British Market Research Association (BMRA) is hosting a free directors' briefing on 31st January in central London with the aim of helping to benchmark your company's performance. More

Launch of NEBU in the UK

Jan 7 2002

Dutch software agency NEBU BV has appointed Tariq Mirza to the position of Managing Director for the newly created NEBU office in the UK in London. More

Domain Health Survey Shocker

Dec 24 2001

E -business consultancy ActualIT has found that in the region of 70 percent of domain names are configured incorrectly, allowing site security to be breached or the site to become inaccessible, according to the company's latest Domain Health Survey. More

New Website Evaluation Platform from Netusability

Dec 18 2001

Citing a recent Forrester report that 63% of Global 3500 firms surveyed are not satisfied with the effectiveness of their website assessment, Netusability has launched its Customer Experience Platform, a solution of website monitoring, usability testing and online analytics software and services for businesses with an online channel. More

ESOMAR's Net Effects 2002 Conference

Dec 18 2001

What are the new realities of research and business on the Internet? This is the key topic to be discussed at the forthcoming 5th ESOMAR Net Effects Conference scheduled for Berlin next February. More

InsightExpress Partners with Itracks

Dec 14 2001

InsightExpress is joining in a strategic partnership with Itracks, under which Itracks customers will be able to create their own professional Web-based surveys in minutes; field their surveys to more than 200 target audiences; and analyse the results in real-time using advanced reporting and fully integrated statistical tools. More

New Funding for Netusability

Dec 6 2001

Customer experience management agency Netusability has closed on a US$2 million venture investment, bringing its total funding raised to date to US$4.7 million. The latest funding has been received from eVerger, a US$100 million joint venture established by media agency Aegis Group and Warburg Pincus, the global private equity partnership. More

ORC Launch Pay and Benefits Applications

Nov 21 2001

ORC International has announced the introduction of two new online tools for HR managers. Launching at the end of this week, the new tools in particular should greatly aid research into employee pay and benefits. More

GMI confident about the future

Nov 20 2001

Following recent speculation Rob Monster, CEO of Global Market Insite, has issued a statement to set the record straight re the current position of GMI. It shows a complex picture of a company which has recently seen the departure of a number of senior staff and is selling the Dutch company Telder back to its original owners, but will finish 2001 in profit after a year of rapid expansion. More

Research Engineer Hub Launched by Itracks

Nov 16 2001

Itracks, the online MR software supplier, has just announced the launch of its new Research Engineer software programme. This system is billed as a "one-stop hub for research professionals, allowing them to manage their online projects from one central location." More

New Advance in Relationship Management Software

Nov 9 2001

NFO World Group has announced the North American launch of its relationship management software TRI*M. The recently updated system processes stakeholder relationship data to create simple customer information, useful in preventing customer "leakage" and securing good returns from company customer satisfaction programmes. More

Boom for Market Research in Hungary

Nov 7 2001

Marketing and opinion research is a fast growing industry in Hungary, and shows more dynamic growth than the economy itself. According to ESOMAR and PSMZ data, turnover in the sector reached roughly US$30 million last year, showing an annual growth rate of 20%. More

UK Consumer Confidence Plummets

Nov 6 2001

Research carried out this month by Martin Hamblin GfK on behalf of the European Commission indicates that consumer confidence is still falling. The October Consumer Confidence Barometer (CCB), which measures the public's confidence in the UK's economic climate, shows confidence dropping by 4 points to register a score of -5, the lowest score since the fuel crisis last autumn. More

Joint BMRA/MRS Research Directory in Pipeline

Nov 1 2001

In a bold new move, the MRS and the BMRA in the UK have decided to rationalise their directory publications. This is in place of the previous publication of the two separate listings of research suppliers and services. More

New Market Research CRM Solution

Oct 31 2001

Insightful Corporation, a leading provider of enterprise software solutions for data analysis, and FIRM Inc., a provider of Internet-based survey and feedback software, are to integrate their respective technologies into a single, seamless market research and CRM solution called confirmit Customer Behaviour Modelling (CBM). More

Annual Research Industry Angling Competition

Oct 19 2001

The Annual Research Industry Angling Competition will take place at the Willinghurst Estate Fishery near Cranleigh, Surrey on Friday 2nd November. Once again, the day will be generously sponsored by the New Fieldwork Company with tackle prizes and trophies being presented to the winners. More

What do BMRA Members Think?

Oct 19 2001

Peter Hutton, deputy managing director of MORI and BMRA Council member, has reported on the recently conducted survey of BMRA members in the organisation's newly launched newsletter. The results show an overall desire for the MRS and BMRA to work more closely together. More

New Head for CMOR

Oct 15 2001

The Council for Marketing and Opinion Research (CMOR) in the US has appointed Larry Mock as its President and CEO, effective immediately. More

MRS Initiative on Interviewer Training

Oct 10 2001

The MRS in the UK (Market Research Society) has announced the launch of its Accredited Interviewer Training Scheme (AITS), a cross-industry initiative designed to enhance professional standards of interviewing throughout the market research industry and improve the experience for interviewees. More

Gloomy European Manufacturing Research from Reuters

Oct 5 2001

The European manufacturing sector is now thought to be firmly in economic recession. This is according to the Purchasing Managers' Index (PMI) for September as measured by Reuters, September 2001, and reported by NTC Research. More

ActiveGroup Partners with Accu-POLL

Oct 4 2001

In a bid to revolutionise the delivery of data, ActiveGroup, a leader in delivering streaming media solutions for marketing research, is partnering with AcuPOLL(r) Research, Inc. More

New European Sales and Marketing VP for GMI

Oct 3 2001

Global Market Insite (GMI) has appointed a new vice president, Sales and Marketing, for its operation within Europe. Tariq Mirza will assume responsibility for the role in early November in London, building on his near decade of survey software support experience. More

E&Y Entrepreneur Award goes to Itracks

Oct 3 2001

North American research software and service provider Itracks has been presented with the annual Ernst and Young "Emerging Entrepreneurs of the Year 2001" award. This latest accolade is for the company's recent successes within the "Prairie Region" of Canada. More

Major CAPI study with GMI Tools

Sep 28 2001

TNS Interseach has successfully completed a nationwide CAPI study in the USA using Net-CAPI(tm), Global Market Insite's Net-CAPI, an advanced Internet-based CAPI solution. More

New Standard in Website Analysis

Sep 27 2001

Jupiter Media Metrix is aiming to set the standard in web traffic analysis with the launch of its new Site Measurement service. More

MRS Receives QCA Accreditation

Sep 26 2001

The Market Research Society (MRS)in the UK has just received accreditation from the Qualifications and Curriculum Authority (QCA). This move makes The MRS the sole official UK awarding body for qualifications in market research. More

GMI Launches NET-MR 2.0

Sep 20 2001

Global Market Insite (GMI) has just launched NET-MR 2.0, a new version of its end-to-end, Web-based platform for market research management. More

Design Process Hampered by Lack of Time

Sep 19 2001

Lack of time is the most commonly identified major factor hampering improvements to the design process. This is the principal finding of recent research conducted by The Business Advantage Group Plc, with a third of mechanical engineering sites considering it a major problem. More

New Contract and Appointment at GMI

Sep 18 2001

Global Market Insite has appointed Andrew Jeavons to the newly created position of Vice President, GMI USA and announced an agreement with IBOPE eSurvey. More

The Transformation of Marketing Research

Sep 17 2001

ESOMAR's 54th International Annual Congress takes place in Rome on 23-26 September, entitled 'Marketing Transformation: Research for the Bottom Line.' More

New Asian Partnership

Sep 10 2001

ViewsCast Limited is partnering with Asia Market Intelligence (AMI), one of Asia's leading market research groups. Through the alliance, AMI will offer ViewsCast's innovative market research solution to its customers and prospects, in order to provide a live, quantifiable customer feedback mechanism that contributes directly to customer retention. More

UK ISP Users Research

Aug 16 2001

New research has found that 37% of UK ISP users believe connection speed/access is the most important factor influencing their levels of satisfaction. This is according to the findings of the "2001 U.K. Residential Internet Service Provider (ISP) Customer Satisfaction Study." More

SPSS Announce Two New VPs

Aug 14 2001

SPSS Inc has promoted two new key members of staff. Louis Davidson has been made vice president and international controller, whilst Terrence Schohn has been confirmed as vice president of corporate administration. More

Spanish Net Use to Quadruple

Aug 2 2001

Internet access in Spain is predicted to quadruple across the entire population within the next four years. This is according to the results of the new in-depth study "Information Society in Spain, 2001-2005 perspective" carried out by Telefonica. More

Version 3 Winyaps

Jul 26 2001

Software company ATP has released version 3 of Winyaps, the table formatting, browsing and distribution tool. More

Online Advertising Builds Brands

Jul 19 2001

New research from UK research company Dynamic Logic and interactive agency eBrands shows that Internet advertising builds brands without the support of offline advertising. More

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