Data and insight industry association ESOMAR has launched the Insights Festival 2020, taking place online from 14th to 17th September. The event replaces the previously planned ESOMAR Congress 2020, due to take place in Toronto in October, and now postponed to 2021 because of the pandemic. More
ESOMAR held its annual Congress in Edinburgh last month. Here its Director General Finn Raben chooses his top 3 (or 4) presentations. More
DRNO's Nick Thomas wraps up his review of the 70th Congress with a general verdict - and as you may have guessed after the first three reviews, it's a good one. Not by any means unqualified however - whisper it low, he'll even have a go at the clients. Part 4 of 4. More
Contrary to what you might have concluded from our last two reports, there was lots of talk in Amsterdam about both the great trends shaping market research, and the specifics of current projects and problems. Our correspondent Nick Thomas found some gems in the latter. Part 3 of 4. More
Still looking for that killer session or stand-out moment of inspiration, DRNO's roving / raving reporter Nick Thomas continues to avoid the methodological and technology-related papers at the 70th Congress in Amsterdam. Part 2 of 4. More
Following street protests in Thailand that left 21 people dead at the weekend, ESOMAR has moved its forthcoming Asia Pacific conference from the InterContinental in Bangkok, to the JW Marriott Hotel in Kuala Lumpur. The event will still go ahead from 25-27 April. More
Global research turnover rose in line with expectations last year to just over US$28bn, according to statistics from ESOMAR, revealed at last week's annual Congress. The rise from 2006 figures was 6.5% or 3.9% after adjustment for inflation. More
UK researchers scooped four of the five ESOMAR annual excellence awards presented at the final session of the association's 60th Congress in Berlin, with David Smith of DVL Smith Group taking home the top John Downham Award and a prize of €10,000. More
At the second day of the ESOMAR Congress in Berlin, two UK research veterans talked about the changing skill sets and training needs of research professionals. David Smith predicted a boom in online learning; while Phyllis MacFarlane gave some ideas about new ways of training graduates. More
The 60th ESOMAR Congress has kicked off at the Intercontinental Hotel in Berlin, offering an astonishing variety of fare including a children's choir, researchers both navel- and future-gazing, a very tall and celebrated film director, and three Scottish ladies on MR's contribution to the 'joy' of 'doing it with the lights on'. More
Papers at today's ESOMAR Congress looked at 60 years of the development of research within electronics manfacturer Philips; and at the successful repositioning of the sagging SlimFast brand. More
From discounts to reward incentives, companies across the travel industry try to build customer loyalty and brand identity with "frequent traveller" programmes. But does it work? More
Our review of this week's ESOMAR Conference continues with Phyllis Vangelder's look at Tuesday's papers. They include suggestions for reconstructing research for the 21st Century, and a review of the challenges of opinion polling in Iraq. More
ESOMAR drew to a close its 59th Congress in London yesterday, and announced the winners of four prizes. A new overall award for the best paper 2005-6 went to speakers from Australian agency The Leading Edge and client Carlton & United Beverages. More
It may be another six years before London hosts the Olympics, but we've limbered up with this year's ESOMAR Congress... The annual flagship event of the worldwide association of research professionals has just concluded, sampled by our correspondent Phyllis Vangelder. More
The Chinese market research industry should grow at 20% annually compared with a global rate of less than 10%, according to ESOMAR President Jose Ignacio Wert, speaking at the worldwide organisation's conference in Shanghai yesterday. More
MR trade body ESOMAR is working with the World Federation of Advertisers (WFA) on next year's World Research Conference, taking place in Shanghai in June. The event, entitled Worldwide Multi Media Measurement (WM3), will focus on how to develop a consumer-centric vision of cross-media consumption. More
ESOMAR's 2006 qualitative conference will be held in South Africa, it was announced at the 2005 conference held this week in Barcelona. The organisation has other plans for regional conferences across the continent to meet the needs of the growing number of African MR companies. More
Information Resources, Inc (IRI) has announced details of the third CPG and Retail Summit, taking place in San Francisco in February. Programmes are also available for ESOMAR's Healthcare and Brandmatters conferences, happening in New York in February, and ESOMAR is inviting papers for May's Global Diversity and Innovate events. More
'... the finance guys have taken over' according to Christian Majgaard, former Senior Director of Lego, in the final keynote address at this week's ESOMAR Congress. Majgaard called for a change to CEOs' salary structure in order to bring marketing research 'back into the boardroom'. More
At this week's ESOMAR Annual Congress, two papers focused on ways to overhaul or reinvent Internet-based consumer research. A joint paper by agencies Ciao and Fat Planet called for increased innovation in online surveys, while Dutch agency Blauw discussed its use of an online qual panel to aid new product development. More
ESOMAR wound up the 58th Congress in Cannes today and announced the winners of its awards. Speakers from The Leading Edge agency and Carlton & United Brewers, Australia, won the Best Paper Overall Award, while employees of Brainjuicer, Maritz and LG Electronics were also recognised. More
In his award-winning ESOMAR paper, John Kearon, CEO & Chief Juicer of BrainJuicer, explains his attempts to apply academic thinking on 'research markets' and the 'wisdom of crowds' to concept testing. The results, while still inconclusive, threaten conventional MR techniques - suggesting that a diverse, non-target group can predict success as well as a target sample. More
In Tuesday's second keynote speech at the ESOMAR Congress, Ted McDonnell, Manager of Interactive Marketing Innovation at Procter & Gamble, explained the rationale behind the World Advertising Federation's recent call for reform of audience measurement. More
Speakers from ACNielsen and the Asia Foundation told today's session at the ESOMAR Congress about the far-reaching implications of research to help voter education in Afghanistan. Other papers looked at MR's role in rebuilding democracy in the UK, and regenerating a South African township. More
ESOMAR's 2005 Congress, Making a Difference - The Impact of Powerful Research - opened today in Cannes, attended by 1000+ market and social professionals from 75 countries worldwide. The Congress also heralded ESOMAR's rebrand, and its renewed commitment to improving the image of MR - a theme touched on by several of the day's speakers. More
This morning's main session at ESOMAR Congress gave delegates an update on major companies' attempts to put customers' views and needs at the heart of their business. Some like it hot - watching consumers in their kitchens - while others take a cool look at customer loyalty stats. DRNO News Editor Tessa Russell reports live from Cannes. More
Two new keynote speakers have been announced for the ESOMAR Congress in Cannes next month. Laurence Parisot, former market researcher and the first female president of the French Employers' Federation, and Ted McConnell, Procter & Gamble USA's ad measurement specialist, will join the existing line-up. More
The ESOMAR Congress, to be held in Cannes on 18 to 21 September, will include a keynote presentation with a difference as Slovenian violinist Miha Pogacnik sets out to stimulate business creativity via his music. More
ESOMAR is paving the way for some super-efficient networking at this year's Congress, with the new 'Spotme' information service. All delegates will be offered a Spotme handset, which then alerts them when they are near one of their identified 'targets': a colleague or potential client. More
The 2005 ESOMAR Congress will introduce two new features: 'Masterclasses' offering individual skills development ideas for delegates, and debating sessions. ESOMAR says the new features are designed to 'refresh and reinvigorate the market research contribution'. More
ESOMAR will be holding its 58th Annual Congress in the glamorous setting of Cannes from 18 – 21 September 2005, with around 1,000 MR and marketing professionals in attendance. This year's theme is 'Making a difference. The impact of powerful research'. More
Speakers and panellists from companies including Saatchi & Saatchi, Coca-Cola, IBM, MasterCard and Motorola will discuss their experiences of working in emerging and developing markets, at the ESOMAR Global Forum in New York in May. More
Media measurement specialists will be gathering in Montreal, Canada in June for WAM 2005 (World Audience Measurement), jointly organised by ESOMAR and The ARF. In addition to its established format, the Conference will for the first time dedicate a day to the evaluation of Branded Entertainment and Sponsorship. More
It's boom time for panel-based research, and many of the field's leading figures will be assembling next month at ESOMAR's Panel Research Conference, 17-19 April, in Budapest, Hungary. More
Papers on the use of psychological insights in qual research and on the optimisation of segmentation exercises are competing for this year's John and Mary Goodyear Award for Best International paper. The nominations were presented at ESOMAR's recent EMAC Marketing conference in Warsaw, Poland. More
ESOMAR will be hosting its 5th Telecom Marketing Conference from November 7 – 9, with the theme 'Navigating the dynamic global landscape'. Among other issues, papers will examine 'the massive impact of mobile technology on the evolution of society'. More
ESOMAR and EMAC (European Marketing Academy) are to co-host a Marketing Conference on October 10-12 in Warsaw, Poland. Under the theme 'Where Science Meets Practice', topics will include brand management, understanding consumers, advanced uses of the Internet, and research in emerging markets. More
ESOMAR will be hosting its 57th Annual Congress on September 19-22 in Lisbon, with the core theme 'The Integration of Marketing Research in the Business World: from managing data to generating decisions'. More than 1000 people from 70 countries are due to attend. More
ESOMAR and the ARF are combining to host the Third Worldwide Audience Measurement Conference (WAM) from June 13 to 18 in Geneva, Switzerland. More
ESOMAR's market research technology & innovation conference takes place on February 1 – 3 at the Intercontinental Princesa Sofia Hotel in Barcelona. The event offers researchers a glimpse of some of the ways in which leading edge technology is being used – and being influenced – by market research. More
A paper by Research International on 'Managing global brands to meet consumer expectations' has won two of the three main awards from ESOMAR's 2003 Congress in Prague, Czech Republic. Two speakers from GfK Germany won the other award. More
ESOMAR will be hosting its 56th annual congress on September 14-17 in Prague. This is the first time that the congress will be taking place in a former soviet bloc country. About 1200 delegates will attend, from over 70 countries. More
ESOMAR has been pressing ahead with its 'Quo Vadis project' to promote the convergence of worldwide MR standards, despite recent setbacks in the creation of a Federation of Research Associations. More
At the recent Excellence in Consumer Insights conference, ESOMAR announced the two nominations for the John and Mary Goodyear award for Best International research paper sponsored by NFO WorldGroup. More
ESOMAR, together with ARF, the Advertising Research Foundation is organising the 2nd Worldwide Audience Measurement conference, WAM, to be held in Los Angeles, USA from 15-20 June 2003. More
Users of market research (clients) are focused on increasing the profitability of research. The changing business environment dictates the introduction of innovative business solutions and models from the research provider side. ESOMAR'S second event on 'Managing research for profit' will take place from 18-20 May in Brussels in the quest to identify critical success factors in the client-provider relationship and to continue the dialogue. More
At the recent ESOMAR Fragrance Research conference in March, the two nominations for the John and Mary Goodyear award of Best International paper were presented. More
A first 'World Industry Network (WIN)' meeting is to be held on 22-23 May 2003 in Brussels. More
Nunwood Consulting has been invited to represent UK based agencies, at the Worldwide Technology and Innovation Conference - Technovate - hosted by Esomar in Cannes, France at the end of the month. More
ESOMAR is launching its third Global Healthcare event, to be held in New York, on 23-25 February next year. 'Targeting to Win: the challenge for the global healthcare industries' will focuses on the needs, threats, opportunities and challenges of segmentation and targeting in the global healthcare industries. More
After a series of five very successful Net Effects conferences and a first exploration of CRM, ESOMAR is using 'Technology & Innovation' as the framework to define and understand the integration of Market Research, the Internet, CRM Analytics, Data Mining and New Media channels. The event will be held in Cannes, France from 26-28 January 2003. More
This week sees the fourth annual Asia Pacific conference organised by ESOMAR in Singapore, under the theme 'Facing up to the Globalisation Movement. More
At the recent ESOMAR Qualitative Research conference and exhibition, the two nominations for the John and Mary Goodyear Award of Best International paper were presented. More
The third Global Advertising Summit (GAS) has taken place in New York this week with over 30 industry and association representatives discussing how to take the initiative in the following areas: Advertising and children; Advertising self-regulation; Advertising and sustainable development. More
Gerald Zaltman, a sociologist and highly regarded professor at Harvard University's department of Business Administration, will launch the ESOMAR conference on Qualitative Research to be held next week in the USA by serving as the Keynote Speaker. More
Under the theme 'Facing up to the Globalisation Movement', ESOMAR is hosting its 4th Annual ASIA PACIFIC Conference in Singapore between 1 and 3 December 2002. More
The themes of uncertainty, opportunities and the need to gain maximum advantage are central to the forthcoming 4th ESOMAR Telecommunications conference to be held from 20-22 October in Oslo, Norway. More
An international jury has selected the best papers presented at ESOMAR's just completed 54th Congress. With the theme 'Consolidation or Renewal? From research to customer insight', the Congress attracted around 1000 participants from more than 70 countries. More
Simon Woodroffe, Founder and Chairman of YO! Sushi and YO! Everything Else, will feature as the keynote speaker presenting 'Using innovation to win New Markets' at the ESOMAR Annual Congress in Barcelona at the end of the month. More
ESOMAR has just announced its 2003 calendar. Covering a wide range of subjects, the calendar consolidates regular events and also launches a number of exciting new initiatives. More
TECHNOVATE, the new ESOMAR conference platform, will gather marketers, technologists and researchers to share thoughts, ideas, and issues while promoting discussions across a broad array of integrative topics. The conference will take place in Cannes (France) from 26 to 28 January 2003. More
'Count the beats of your heart not the fingers on your hand' is the message Kevin Roberts, Worldwide CEO of Saatchi & Saatchi will give to the world's market researchers in his keynote speech to the ESOMAR Congress in Barcelona this September. More
ESOMAR is holding its 54th Annual Congress from 22 to 25 September in Barcelona with the conference returning to Spain for the first time in ten years. Entitled 'Consolidation or Renewal? From Research to Customer Insight', the congress will examine the impact of consolidation in business and include papers on important areas such as innovation, branding, segmentation, new technologies and market research methods. More
The results of a new global survey of TV audience measurement systems have now been released, following their airing at the recent ESOMAR/ARF Cannes conference on the subject. More
The mindset in client companies is shifting towards increasing the profitability of research. The common characteristic is broadening the range of clients that the research company works with and widening the types of services offered. There is a stronger focus on fund raising and on the contribution of marketing research to the bottom line. These are main conclusions of the unique cross MR industry forum 'Managing Research for Profit' held by ESOMAR last month. More
This year ESOMAR's Latin American Conference and Exhibition is being held in Sao Paulo, Brazil between 12th and 14th May, billed as an opportunity to learn about the wide range of new research and other business initiatives carried out in the region. More
In response to the call for regular and up-to-date information on audience research, the Advertising Research Foundation (ARF) and ESOMAR are organising a Week of Audience Measurement (WAM) this summer. This new annual event will run from the 9th to the 14th June in Cannes, France. More
The first ESOMAR Conference on Customer Relationship Marketing (CRM) is scheduled for 17 to 19 March in Prague. The event aims to provide a unique platform to review the current state of the market research industry in relation to the opportunities offered by CRM. More
The International ESOMAR Automotive Conference & Exhibition is approaching fast. Scheduled for the 4-6th March in Lausanne, Switzerland, this bi-annual research forum will run alongside the International Motor Show in Geneva as usual. More
The future of global healthcare marketing is to be discussed at ESOMAR´s conference in Miami between 17th and 19th February. More
What are the new realities of research and business on the Internet? This is the key topic to be discussed at the forthcoming 5th ESOMAR Net Effects Conference scheduled for Berlin next February. More
In the paper "Similarity and diversity in European attitudes" presented by Ruben Mohedano-Brethes, Daniel Debomy and his team at ESOMAR´s recent Qualitative Research Conference in Budapest, highlights were given of a European-wide study aimed at strategy development for the European Commission. More
An international jury has met in Rome to select the best papers presented at ESOMAR's recent annual Congress held at the end of September, entitled "Marketing Transformation- Research for the Bottom Line" Three awards were presented. More
ESOMAR's 54th International Annual Congress takes place in Rome on 23-26 September, entitled 'Marketing Transformation: Research for the Bottom Line.' More
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