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Ipsos Launches OOH Ad Optimizer

Mar 20 2024

Ipsos has launched an Out of Home (OOH) advertising solution promising to help users assess and optimise OOH creative in as little as 24 hours. More

FS Leader for Ipsos' New Dutch Subsidiary I&O

Mar 12 2024

In Amsterdam, recently-acquired Ipsos I&O has appointed former Aegon Netherlands research leader Jürgen Warnecke as Team Lead Financial Services. More

Ipsos Launch Brings AI into Innovation Process

Feb 28 2024

Ipsos has launched InnoExplorer, which uses generative and analytical AI to help clients accelerate innovation cycles 'from months to days' and improve success rates. More

OzTAM BVOD Data Added to Ipsos iris Aus Currency

Feb 26 2024

In a deal described as 'a world-first industry collaboration between media industry measurement bodies', OzTAM audience data for BVOD - the streaming and catch-up services offered by TV broadcasters - is to be integrated into Ipsos iris, the approved currency of IAB Australia. More

Ipsos NA Hires Senior Client Officer

Feb 23 2024

Ipsos North America has appointed former Worthix and GfK exec Rogerio Monteiro as SVP / Senior Client Officer More

Ipsos Returns to Strong Growth in Q4

Feb 21 2024

Ipsos has reported organic, constant currency revenue growth of 8.8% for the fourth quarter of 2023, and 3% for the full year, with operating profit stable at an all-time high of 13.1%. More

Liz Landy Leaves Ipsos

Feb 16 2024

Longtime Ipsos exec and current Global Head of Audience Measurement Liz Landy is to leave the company at the end of this month. Daniel Wong-Chi-Man will step up to Lead the Audience Measurement Service Line globally, while Ipsos iris leader James Oates will add responsibility for the business in the UK. More

Ipsos Hires New UKI Chief People Officer

Feb 15 2024

Ipsos has appointed former Ofcom and Aviva exec Kerri-Ann O'Neill as Chief People Officer for UK and Ireland. More

Senior Hire and Role Extension for Ipsos India

Feb 14 2024

Ipsos India has expanded the role of Archana Gupta, adding responsibility for Shopper Research and for developing the firm's base of young talent; and has hired former NIQ exec Malavika Mani as Executive Director, servicing large accounts in the west zone. More

Ziad is New Ipsos Media MENA CEO as Aoun Steps Down

Feb 6 2024

Ipsos has appointed Ziad Issa as the new Media CEO in the MENA region, succeeding Elie Aoun who has decided to step down after 32 years at the company. More

New UK Brand Health Leader for Ipsos

Feb 6 2024

Ipsos has appointed former Kantar and Mintel exec Dale Beaton as head of its Brand Health Tracking (BHT) Service Line in the UK. More

Former Ipsos NA CEO Larini Joins MINT

Jan 25 2024

Former Ipsos and Gartner senior exec Lorenzo Larini has joined Advertising Resource Management (ARM) software firm MINT, headquartered in Milan, as Global CEO. He replaces founder Andrea Pezzi, who moves to a new role as Chairman. More

Senior Creative Excellence Hire for Ipsos India

Jan 19 2024

Ipsos India has appointed Shrutika More as Country Service Line Leader for the Creative Excellence vertical, with immediate effect. She joins from pharma firm Abbott Healthcare. More

Ipsos Buys Analytics Firm Jarmany

Jan 15 2024

Ipsos has acquired analytics and data visualization company Jarmany, which is based in Kingston-upon-Thames, UK. More

Ipsos Buys Dutch Public Sector Specialist

Jan 8 2024

Ipsos has announced the acquisition of I&O Research, described as the largest research agency in the public sector in the Netherlands. More

Ipsos Hires Tech and Ecommerce Leader for India

Dec 15 2023

Ipsos India has appointed former Nielsen exec Unni Hariharan as Executive Director leading its Tech and Ecommerce business. More

Ipsos Hires Nicholas as Chief Client Officer

Dec 4 2023

Ipsos has appointed Eleni Nicholas as Chief Client Officer, with seats on the firm's Executive Committee and Group Management Committee. More

Ipsos Launches Three Anti-Obesity Meds Studies

Nov 16 2023

Ipsos has launched three new syndicated studies monitoring the wider impact of anti-obesity medications. More

Hull Named EVP, Ipsos Consumer Products Segment

Nov 15 2023

Ipsos has promoted Kirstopher Hull to the new role of Executive Vice President and Senior Client Officer of its North America Consumer Products Segment. More

Ipsos India Makes Senior Exec Changes

Nov 8 2023

Ipsos has made a number of senior changes, including moving Balaji Pandiaraj to lead Customer Experience for its business in India. Apeksha Jain moves up to Pandiaraj's previous role as Country Service Line Leader, Automotive and Mobility Development (AMD). More

Ipsos Buy Strengthens NZ Public Sector Offer

Oct 31 2023

Ipsos has acquired New Zealand's CBG Health Research Ltd from its previous owner, research and telehealth services firm Reach Aotearoa. More

Ipsos Returns to Strong Growth

Oct 26 2023

Ipsos has reported third quarter revenue of EUR 588m, representing organic growth of 4.3% and restoring year-to-date organic growth after shrinkage in the first half. All the group's global regions shared in the Q3 growth, with EMEA leading the way. More

Ipsos Buys B&A to Form New Irish 'Leader'

Oct 24 2023

Ipsos has acquired Ireland's Behaviour & Attitudes (B&A), which provides opinion and social research studies, as well as market studies - and will combine it with its own operations in the country to become 'the market research leader in Ireland'. The firm will be known as Ipsos B&A. More

Ipsos Unveils Reputation Management Tool RISE

Oct 19 2023

Today sees the launch of Ipsos RISE, which combines the group's corporate reputation and public affairs expertise with AI to provide 'a ground-breaking platform for modern brand, risk and reputation management'. More

Ipsos Buys Syndicated Auto Study NVCS from InMoment

Oct 9 2023

Ipsos has announced the acquisition from InMoment of the New Vehicle Customer Study (NVCS), described as the largest and longest-running syndicated automotive program in North America. More

Complex Analytics Expert Joins Ipsos MMA

Oct 3 2023

New York-based Ipsos MMA has appointed former DDB and Kantar exec and complex analytics expert Roopa Choodamani as Vice President, Analytic Consulting. More

Ipsos Names New CFO for UK and Ireland

Oct 2 2023

Two weeks after naming a new finance Chief for North America, Ipsos has appointed Gary Moore as Chief Financial Officer for the UK & Ireland. More

Ipsos Puts Inspirational Insight Leaders on 'The Path'

Sep 21 2023

Ipsos North America has launched an industry-wide initiative called 'The Path', a forum for insights and analytics leaders to share details about their careers and advice to inspire the 'next generation of professionals'. More

New CFO for Ipsos North America

Sep 15 2023

Ipsos North America has appointed former GfK / Nielsen exec Alice Wang as Chief Financial Officer. She takes over from Mark Campbell, who is said to be 'exploring other opportunities'. More

Ipsos India Names Brand Health and Creative Leader

Sep 15 2023

Ipsos India has appointed Shalini Sinha to lead two of its verticals: Brand Health Tracking (BHT) and Creative Excellence (CRE). She reports to Amit Adarkar, CEO, Ipsos India More

Morning Consult Adds Three to Commercial Division

Sep 12 2023

In the US, decision intelligence company Morning Consult has appointed Joseph DeVeny as Head of Research Solutions; Ryan Bien as Head of Analytics & Data Operations; and Alex Menendez as Head of Customer Success. All are based in the firm's Commercial division. More

Ipsos Hires for Top Comms and Healthcare Roles

Sep 11 2023

Ipsos has appointed former Bureau Veritas Director Caroline Ponsi Khider as Chief Communications and Brand Officer; and Dr Bonnie Bain as Global Head of Healthcare. Bain replaces Michael Spedding, who retires at the end of the year. More

Ipsos Launches Inaugural ESG Watch Report

Aug 16 2023

Ipsos has launched a report called ESG Watch, to assess public perception of company performance on environment, social and governance (ESG) issues, and understand how these perceptions help shape brand value and other sector-wide insights. More

Ipsos Canada Names New CFO

Aug 10 2023

Victoria Marshall has been appointed as Chief Financial Officer (CFO) for Ipsos Canada, leading the finance and accounting functions across the business, and supporting its leadership team. She takes over from Andrew Cochrane, who has retired after nearly 24 years with the company. More

Rapid Rise for New Ipsos India Digital Head

Aug 7 2023

Ipsos India has promoted Neha Munshi to the role of Country Lead, Ipsos Digital, with immediate effect. She joined the company as a Research Executive as recently as 2017. More

Ipsos Australia Opens Employee Experience Practice

Aug 2 2023

Ipsos Australia has launched its Employee Experience Research and Advisory practice, following the recent acquisition of Big Village Australia. More

Ipsos Confident of 'Business as Usual' after Solid Q2

Jul 25 2023

Ipsos has announced results for the second quarter of 2023, returning to very modest organic revenue growth thanks to a strong performance in emerging markets. The group says its business is 'returning to a more usual pattern' after Covid and is on course for a good year. More

Ipsos Launches 'Creative|Spark Early'

Jul 24 2023

Ipsos has added an early-stage creative development solution to its platform - 'Creative|Spark Early' - to enable users to screen creative ideas, visuals, storyboards" and videoboards for advertisers in as little as 24 hours. More

Ipsos Buys West African Research Firm Omedia

Jul 20 2023

Ipsos has announced the acquisition of West African MR agency Omedia, from French audience measurement company Mediametrie. More

Ipsos Buys Big Village Aus Insights Unit

Jul 17 2023

Ipsos has announced the acquisition of the Insights business of Big Village Australia, including expertise in public sector research, employee research and customer experience. More

Ipsos Names Hanlon ESG Lead in US

Jul 14 2023

Ipsos has named Claire Hanlon as ESG Lead (Environmental, Social and corporate Governance) in the US, which it says will reinforce the company's commitment to insights framed by social and environmental considerations. More

Ipsos Launches FastPack Pack Screening Tool

Jul 11 2023

Ipsos has launched a pack screening tool called FastPack, grounded in behavioural science and promising results in as little as four hours. The tool is currently available on the global group's self-service online MR platform Ipsos.Digital, in the US, the UK, Australia, India and South Africa. More

Ipsos' Brian Gosschalk to Retire after 44 Years

Jun 23 2023

Brian Gosschalk, former CEO of MORI and Head of the President's Office for Ipsos in Paris, is stepping down after nearly 44 years with the business. He will be consulting for Ipsos during the next six months, after which he plans to get involved with the not-for-profit sector. More

Ipsos India Names Jyoti Malladi MD, Research

Jun 6 2023

Ipsos has promoted Jyoti Malladi to the role of Managing Director, Research, in India, where she is responsible for business management, driving audience measurement business strategy. She will also oversee the setting up of a media analytics hub supporting the entire APAC region. More

Ipsos Buys Pharma Specialist Shanghai Focus RX

May 18 2023

Ipsos has acquired Shanghai Focus RX Research, aiming to strengthen the expertise of its Pharma Insights business and support its Healthcare Insights division. Terms of the deal were not disclosed. More

Tasneem Ali Named Head of Ipsos Synthesio UK

Apr 28 2023

Ipsos exec Tasneem Ali has joined the group's AI-enabled social media intelligence business Ipsos Synthesio as its Head in the UK. More

Ipsos Anticipates Good Year Despite Q1 Revenue Dip

Apr 20 2023

Ipsos has reported a 2.9% drop in Q1 revenues to EUR 532m, with organic decline of 2.8%. The firm had said when presenting its 2022 annual results that it anticipated a 'tougher first quarter'. The total is still 26% up on the figure for Q1 2019, pre-Covid, and Ipsos says it expects annual growth of c.5%. More

Ipsos Promotes for Creative Excellence Leadership Role

Apr 13 2023

Ipsos has promoted Pedr Howard to the newly created role of Executive Vice President and Head of its Creative Excellence team in the US. More

Ipsos' Xperiti Debuts B2B Respondent Verification Tool

Apr 11 2023

Ipsos-owned B2B researcher Xperiti has launched a solution called Vepp, which it says will flag fraudulent profiles and ensure that only genuine respondents can participate in online surveys and panels. More

Ipsos to Add Two to Board of Directors

Apr 5 2023

Ipsos is planning to add two new members to its Board of Directors - Àngels Martín Muñoz, currently General Manager for Olympics at Atos; and Florence Parly, former Minister of the French Army. Their appointment is subject to a vote at the firm's AGM on 15th May. More

Ipsos Partners with Video Feedback Firm Discuss

Mar 30 2023

In the US, Ipsos has partnered with video feedback platform Discuss to enhance its offering in live virtual feedback and fast online qual, among other areas. More

Ipsos Unveils Solutions for Quick Service Restaurants

Mar 24 2023

Ipsos has launched a set of specialized, end to-end innovation solutions for Quick Service Restaurants (QSR), which it says will fuel development and optimization at any stage of the product life cycle. More

UKOM Extends Ipsos iris Endorsement to 2027

Mar 20 2023

UK audience measurement body UKOM has extended its endorsement of Ipsos' iris solution to 2027, following what the global agency describes as a 'series of successes'. In addition, Ipsos has added online video data insights to the iris platform. More

Ipsos to Launch 'CX Nation' Report in Australia

Mar 20 2023

In Australia, Ipsos has partnered with conference organizer Ashton Media to conduct a 'State of the CX Nation' industry report, due for launched at the latter firm's Customer 360 Symposium later this month. The partners plan to repeat the report annually. More

Ipsos Names EVP for US Innovation Practice

Mar 17 2023

Ipsos has appointed Tom Juetten as Executive Vice President and Service Line Lead for its US Innovation Practice, which provides clients with insights on the entire innovation process, from ideation and concept testing to post-launch evaluation. More

Synthesio Adds Ipsos Brand

Mar 17 2023

Five years after its acquisition, social media intelligence and AI-enabled consumer listening platform Synthesio has changed its brand name to Ipsos Synthesio. More

Philip Ryan Named Ipsos Strategy3 US Managing Partner

Mar 7 2023

In New York, Ipsos' brand and marketing advisory unit Strategy3 has promoted Philip Ryan to the role of US Managing Partner, and Service Line Head. More

Ipsos Promotes for UK Chief Client Officer Role

Mar 6 2023

Global agency Ipsos has appointed Richie Jones as its new Chief Client Officer in the UK. More

Senior Shuffle for Ipsos India

Mar 2 2023

Ipsos India is making three changes to its leadership team from the beginning of April, including moving Vincy Jathanna to the newly created role of Vice President of Operations. More

Ipsos iris to Roll Out Down Under

Feb 20 2023

Ipsos and IAB Australia have announced that the new Ipsos iris digital audience measurement currency will be launched in early March, following its official endorsement by the association's Board and Measurement Council. More

Strong Year for Ipsos with 5.6% Organic Growth

Feb 16 2023

Ipsos has reported 2022 annual revenue up 12% to EUR 2.4 bn, representing organic growth of 5.6%. In the final quarter of the year, the business grew by 8.8%, including nearly 4% organic growth. More

Ipsos Buys B2B 'Expert Network' Xperiti

Feb 13 2023

Ipsos has acquired business-to-business researcher Xperiti, which has operations across the US, Israel and the Philippines. Terms of the deal have not been disclosed. More

Ipsos Names Franke NA President and Cluster Lead

Feb 2 2023

In the US, Ipsos has named long-time company exec Lindsay Franke as President and Service Line Cluster Lead for North America. More

Senior Promotions at Ipsos India

Jan 26 2023

Ipsos India has promoted six members of its team, including Pallavi Mathur Lal to the role of Senior Director, Content and Communications; and Madhurima Bhatia to Media Engagement and Partnerships Lead for India and the Asia Pacific region (excluding Greater China). More

OOH Measurement Body Route Launches Three New Data Sets

Jan 25 2023

UK out-of-home (OOH) measurement body Route has been working with Ipsos and industry partners IPA (Institute of Practitioners), ISBA (Incorporated Society of British Advertisers) and out-of-home trade association Outsmart, to apply three new methodology developments for its data releases. More

Ipsos Gets Contract to Expand BARB Panel

Jan 23 2023

BARB, the UK's television audience measurement body, has awarded its panel expansion recruitment contract to Ipsos, which will grow the nationally representative panel of households from 5,150 to 7,000 homes. More

Ipsos Appoints COO and Chief People Officer

Jan 5 2023

Ipsos has announced two appointments to its global Executive Committee: Valerie Vezinhet as Chief People Officer and Michel Guidi as Chief Operating Officer. More

Cynthia Pachovski Named CEO of Ipsos Canada

Dec 7 2022

Cynthia Pachovski has been formally named Chief Executive Officer of Ipsos Canada, following the retirement of Gary Bennewies earlier in the year. More

Feature Interview: AI-Enabled Consumer Intelligence

Nov 30 2022

Continuing our month-long focus on Data Visualization Sandro Kaulartz, Chief Innovation and Product Development Officer at Ipsos Social Intelligence, talks to MrWeb's Nick Thomas about Topic Modelling, data hybridization and the democratization of data science. Available to read or watch. More

Ipsos Sells Retail Performance Unit

Nov 28 2022

Ipsos has announced the sale of its people-counting and footfall solution Retail Performance, to US-based RetailNext, in which it will take a minority stake. More

Hajnal to Lead New Ipsos Audience Data Team

Nov 22 2022

Ipsos has appointed former GfK/Nielsen exec Istvan Hajnal to lead its new dedicated Audience Measurement Data team, in the Netherlands. More

Ipsos Begins Share Buyback Programme

Nov 8 2022

Ipsos has begun a share buyback programme of up to 2% of capital per year, as part of its four-year plan, which is designed to accelerate growth and shareholder value. More

Ipsos Reports 5.3% Organic Revenue Rise

Oct 27 2022

Ipsos has reported a 14.3% increase in reported third quarter revenue, to EUR 601.5m from EUR 526.3m a year earlier. Organic revenue growth was 5.3%, while 8.0% resulted from currency effects. More

Ipsos Hires Director for New Strategy and Advisory Arm

Oct 27 2022

In the UK, Ipsos has appointed Nathan Bransden as Director of Strategy and Advisory, a new policy consultancy within the group's Public Affairs division. More

Ipsos Names APAC CEO and Chief Client Officer

Oct 24 2022

Ipsos has moved Hamish Munro into the position of APAC Chief Executive Officer, replacing Christophe Cambournac who will move into a global role with the business. Additionally, South East Asia CEO Suresh Ramalingam has been named Chief Client Officer for the APAC region. More

Ipsos Promotes for Sustainability / ESG Role

Oct 19 2022

Ipsos has promoted twenty-year company veteran Lauren Demar to Chief Sustainability Officer and Global Head of ESG. More

Ipsos Promotes for 'Smart Acquisitions' Role

Sep 26 2022

Ipsos has appointed 24-year company veteran Jean-Michel Mabon in the role of Head of Mergers and Acquisitions, responsible for overseeing buys in connection with a growth plan the group announced in June. More

Ipsos Launches IndiaBus

Sep 9 2022

Ipsos India has launched a new large sample, nationwide omnibus running multiple times per month and offering rapid turnaround research. More

Ipsos Hires Kantar's Chhavi Bhargava in India

Sep 1 2022

In India, Ipsos has appointed long-time Kantar exec Chhavi Bhargava as a Senior Consultant. More

Ipsos Canada CEO Gary Bennewies to Retire

Aug 25 2022

Gary Bennewies, CEO of Ipsos Canada, has announced his retirement after nearly four decades with the company. From September 1st Cynthia Pachovski, President, Market Strategy and Understanding (MSU) for Canada, will replace Bennewies on an interim basis while a new CEO is selected. More

Ipsos Expands Strategy3 in Hong Kong

Aug 5 2022

Ipsos Hong Kong has expanded its dedicated insights-based brand and marketing advisory unit Strategy3 with the appointment of Reza Nobar as a Partner. More

More Modest Q2, but Excellent First Half for Ipsos

Jul 21 2022

Ipsos has reported second quarter revenue of EUR 574.0m, representing organic growth of 2.1% (reported growth 8.9%). After exceptional results in Q1, the group cited global events and the end of Covid measurement contracts - as well as strong comparatives from Q2 2021 - for the lower figures. More

Ipsos launches UX Lab in Downtown Chicago

Jun 30 2022

Ipsos has launched a user experience (UX) facility called the Ipsos Experience Lab in the Franklin Center in downtown Chicago, providing space for focus groups, interviews, device tests and simulations. More

Ipsos Unveils Four-Year Growth Plan

Jun 14 2022

Ipsos has unveiled a four-year plan to accelerate growth and shareholder value. This will include the group spending between EUR 100m and EUR 200m per year on 'smart acquisitions', while doubling its investments in data analytics, technology and 'knowledge panels'. More

New CFO for Ipsos as Stoclet Steps Down

Jun 9 2022

In Paris, Ipsos has appointed Dan Lévy as Group Chief Financial Officer, from June 10th, replacing Laurence Stoclet who has been with the business for nearly 24 years. More

Conrad Joins Ipsos in Market Strategy EVP Role

Jun 6 2022

Ipsos has appointed former MB Canada, GfK and Kantar exec James Conrad as EVP in its Market Strategy and Understanding (MSU) team. More

Ipsos Hires Children and Families Specialist

May 30 2022

Ipsos has appointed Dr Jessica Ozan as the new Head of Education, Children and Families (ECF) within its Public Affairs division. More

Ipsos Wins UAE Cross Media Measurement Contract

May 25 2022

In Dubai the Advertising Business Group, a non-profit organisation advocating for responsible advertising and communication in the MENA region, has appointed Ipsos as its partner for its ad currency UAE Cross Media Measurement project. More

Ipsos Promotes Polyak for NA Analytics President Role

May 19 2022

Ipsos has appointed Mark Polyak as its President of Analytics in North America, with a key role in integrating 'multisource, real-time, data-driven and actionable insights' into the group's core operations. He was previously Ipsos' Chief Analytics and Data Officer in Public Affairs. More

Ipsos Adds Two to ANZ Management Team

May 11 2022

In Australia, Ipsos has appointed Michelle Tustin as Director, Corporate Reputation, based in Adelaide, while Haydn Northover joins as Service Line Leader, Creative Excellence, based in Melbourne. More

Ipsos Reports 12.3% Revenue Rise, Plans Acquisitions

Apr 21 2022

Ipsos has reported 12.3% first quarter organic revenue growth and a 17.5% reported increase to EUR 547.8m. The firm says it is planning an 'exciting range' of potential acquisitions in key sectors and territories, especially in the USA. More

Ipsos India Opens Offshore Data Centre in Mumbai

Apr 19 2022

Ipsos has opened an offshore Data Services Centre in Mumbai, to handle offshore production work initially for North America, and later for other global markets. Haribabu Rajendran takes the reins as Managing Director. More

BEESY Hires Former Ipsos Exec Vanover as Ops Director

Apr 12 2022

In New York, behavioral science insights agency BEESY has appointed long-time Ipsos exec Pam Vanover as Director, Research Operations. More

Ipsos Names Krause James US Service Line President

Apr 1 2022

In the US, Ipsos has appointed former Kantar exec Whitney Krause James as a President of the US organization, leading several lines of business. She joins on April 4th and will be based in New York. More

Ipsos' Synthesio Joins Twitter Partner Program

Mar 31 2022

Ipsos-owned social media intelligence and listening platform Synthesio has joined Twitter's Official Partner Program, with the goal of creating new insight services and jointly building new relationships with client marketing and insights teams. More

Ipsos Merges Bolivian Business with Local Firm

Mar 22 2022

Ipsos has merged its business in Bolivia with MR and public opinion firm CIESMORI. More

Ipsos.Digital Rolled Out in Fourteen APAC Countries

Mar 21 2022

Ipsos has launched its self-service, end-to-end online market research platform Ipsos.Digital in fourteen markets in Asia. More

Ipsos India Reorganizes Leadership Team

Mar 16 2022

Ipsos India has reorganized its leadership lineup, with the promotion of seven members of its team. More

Senor Hires for Ipsos India

Mar 7 2022

Ipsos India has announced the appointments of Garima Mall and Pooja Doshi as Executive Directors. Mall will service Market Strategy & Understanding (MSU) and Brand Health Tracking (BHT) Clients in Mumbai and Bengaluru, while Doshi will work on key CPG accounts and drive business development. More

Impressive Revenue Rise for Ipsos

Feb 24 2022

Ipsos has reported a 16.8% increase in annual revenue to EUR 2.14bn for 2021, with overall organic growth of 17.9%. Perhaps more significantly, the figures represent impressive organic growth of 10.4% when compared with 2019. More

Ipsos Buys Canadian Mystery Shopping Specialist We Check

Feb 23 2022

Ipsos has acquired Canadian mystery shopping solutions provider We Check for an undisclosed sum. More

Firms Link for Live Super Bowl Biometric Monitoring

Feb 8 2022

Four insights companies - Ipsos, IVP Research Labs, Schlesinger Group and Shimmer Research - are partnering to provide live biometric monitoring and analysis for this year's Super Bowl. More

Delineate Adds Askia Survey Tech to Proximity Platform

Jan 18 2022

UK-based research and data business Delineate has integrated Ipsos' survey data collection technology Askia into its own Proximity end-to-end platform, which connects brands with their consumers in real time. More

Ipsos Names UK Head of Cohesion and Security

Jan 14 2022

In the UK, Ipsos has appointed Caroline Paskell as Head of Cohesion and Security in its Public Affairs Division. More

Origin Completes Cross-Media Measurement Proof of Concept

Jan 12 2022

Origin, a joint industry initiative led by UK advertiser trade body ISBA, has completed the first stage of its cross-media measurement proof of concept (POC) evaluation. More

Ipsos MORI Hires Public Engagement Specialist

Jan 10 2022

In the UK, Ipsos MORI has appointed Reema Patel as Head of Deliberative Engagement. She joins from independent research body the Ada Lovelace Institute. More

Ipsos Merges UK Advisory Units into One Practice

Jan 7 2022

Ipsos has brought together its existing UK advisory units into one practice, employing more than 50 specialists. Murat Demiral will lead the practice as Head of Advisory, and joins the UK Management Committee. More

Ipsos MORI Names Director of Economic Evaluation

Jan 6 2022

Ipsos MORI Public Affairs has appointed Ricky Lawton as Director of Economic Evaluation, to work across a range of policy areas, and apply economic evaluation techniques to quantify and value the economic, social and environmental impacts of policies. More

Ipsos MORI Appoints Head of Behavioural Science

Dec 6 2021

In Edinburgh, Ipsos MORI has appointed Lisa Sutherland as Head of Behavioural Science in Public Affairs. More

Ipsos MORI Names Head of Energy and Environment

Dec 1 2021

Ipsos MORI has appointed Rachel Brisley as Head of Energy and Environment in its Public Affairs team, leading a team of researchers, evaluation specialists, and economists working specifically in the areas of environmental, energy and sustainable development policy for public sector clients. More

MD Role for Ipsos MORI's Tu

Nov 25 2021

In London, Ipsos MORI has promoted Trinh Tu to the role of Managing Director of Public Affairs. She was previously Head of Business Growth, Public Affairs. More

Ipsos Debuts Instant|Labs Early Stage Creative Tool

Nov 23 2021

Ipsos has launched an early stage creative development solution called Instant|Labs, providing clients with an understanding of the potential of creative and ideas within just one day. More

Kelly Beaver Named CEO of Ipsos UK & Ireland

Nov 10 2021

In London, long-time Ipsos exec Kelly Beaver has been named Chief Executive of the UK and Ireland business, succeeding Ben Page on 15th November when he moves to the role of global CEO, based in Paris. More

Ipsos Hires Ad Industry Name Karen Fraser

Oct 29 2021

In the UK, Ipsos has appointed former Advertising Association exec Karen Fraser as Senior Director, with responsibility for sustainability, creativity, trust and growth. More

Ipsos Buys Employee Researcher Karian and Box

Oct 26 2021

Ipsos has acquired UK-based employee research and experience firm Karian and Box for an undisclosed sum. More

Ipsos Thriving as Handover Approaches

Oct 21 2021

Ipsos has posted third quarter revenue of EUR 526.3m, up 12.3% versus Q3 2020 and 5.4% - or 8.5% in organic growth terms - compared with Q3 2019. The firm says profitability is 'in line with the objectives for the year announced in July', with a slight improvement predicted in operating margin. More

Confirmit Veteran Joins Ipsos in Global Sales Role

Oct 8 2021

Ipsos has announced the appointment of twenty-year Confirmit exec Wale Omiyale, as Global Head of Sales for Observer and Ipsos.Digital. More

Troy Kohut Named Director of Ipsos UU in Sydney

Oct 6 2021

In Australia, Ipsos has appointed Troy Kohut as Director of its qualitative arm Ipsos Understanding Unlimited (Ipsos UU). He is based in Sydney. More

Ipsos Volte-Face: Ben Page to Lead Group Worldwide

Sep 27 2021

Ipsos has announced that Nathalie Roos will no longer be taking over as CEO, following the emergence of 'deep discrepancies' in her discussions with Didier Truchot. Instead, Ipsos MORI CEO Ben Page will take the top job, from November 15th. More

Ipsos Buys MR Software Firm Infotools

Sep 15 2021

Ipsos has agreed to acquire New Zealand's Infotools, whose software and services focus on 'harmonizing', analyzing, visualizing and sharing market research data. More

Le Manh Leaves Ipsos: New CEO NA Appointed

Sep 14 2021

Pierre Le Manh, Ipsos' CEO in North America, has left the company to pursue 'other opportunities', and been replaced by former Gartner exec Lorenzo Larini. More

Ipsos Replaces Nielsen as IAB Australia Data Supplier

Aug 31 2021

In Australia, the Interactive Advertising Bureau (IAB) has appointed Ipsos as its preferred supplier for digital audience data for a three-year term, commencing in the second quarter of 2022. Nielsen previously held the contract for nearly a decade. More

Ipsos H1 Revenue Jumps 26.4%

Jul 23 2021

Ipsos has reported a 26.4% increase in first half year revenue to EUR 993.3m, compared with EUR 786.0m in the prior year period and well up on the EUR 903.4m recorded in H1 2019. Organic growth from H1 2020 was 31.5%. More

Ipsos Hires New CEO, Truchot Moves to Chairman's Role

Jul 19 2021

Ipsos has appointed former L'Oréal Germany CEO Nathalie Roos as Chief Executive Officer, as co-founder Didier Truchot steps down from the role to become Chairman of the Board of Directors. More

Ipsos MORI Launches Engagement Centre

Jun 21 2021

Ipsos MORI has announced the launch of a Qualitative Research and Engagement Centre, bringing together its qual methods team, dialogue and engagement specialists and led by Director Michelle Mackie. The Centre will aim to 'bring the public voice into policy making'. More

Ipsos Hires Western Australia Leader

Jun 21 2021

Ipsos has appointed Brad Hyde as Director of its Perth office, leading the business in Western Australia. More

BARB Gives Kantar and RSMB Long-term Contracts

Jun 2 2021

UK television audience measurement body BARB has awarded long-term contracts to Kantar and RSMB, beginning in January 2024. These include a deal for Kantar to increase BARB's panel from 5,150 to 7,000 homes - the largest increase in sample since BARB's launch in 1981. More

14% Organic Growth for Ipsos in Q1

Apr 23 2021

Ipsos has posted revenue of EUR 466.3m in the first quarter of 2021, up 8.8% from Q1 2020 and up 10.5% from Q1 2019. Like-for-like, the increase was 14.1%, driven by a very strong performance in EMEA. More

Ipsos Buys Audio Recognition Tech Firm Intrasonics

Apr 12 2021

Ipsos has acquired UK-based audio recognition technology firm Intrasonics for an undisclosed amount. More

Kantar and Ipsos Go Dutch for Total Audience Contract

Mar 30 2021

Kantar and Ipsos have been awarded contracts to deliver what they say is the 'world's first true cross-media total audience measurement solution', in the Netherlands. The contracts combine measurement of viewing, listening, browsing and reading in a single, integrated system. More

Long-Time Kantar Exec Baker Joins Ipsos

Mar 29 2021

Melissa Baker has joined Ipsos as CEO for Public Affairs, Sub-Saharan Africa and MENA, based in Nairobi More

Ipsos MORI Launches Random Probability UK Panel

Mar 26 2021

Ipsos MORI has launched what it says is the UK's 'largest and highest quality' online random probability panel, with more than 15,000 participants. The mix of online and off-line respondents promises 'total understanding of the UK public for businesses and organisations'. More

Ipsos Creates Global Marketing Leadership Role

Mar 2 2021

Ipsos has hired former New York Times insights exec Dan Wong-Chi-Man for a newly created role, Head of Global Marketing and Business Development. He will be based in London. More

'Resilient and Agile' Ipsos Reports Q4 Organic Growth

Feb 25 2021

Ipsos has reported Covid-hit full-year revenue of EUR 1.8bn, down 6.5% on a like-for-like basis, but managed organic growth of 1.4% in Q4 (vs Q4 2019). Negative currency effects dented reported figures for both periods. More

Ipsos Hires Kawada to Head Audience Measurement

Feb 19 2021

In the US, Ipsos has appointed Christie Kawada as Head of Media Development and Audience Measurement. She takes over from Manny Flores, who moves to the position of Executive Vice President in the Client Organization. More

Comscore and Ipsos in Mexico Audience Measurement Pitch

Feb 3 2021

Comscore and Ipsos have partnered to deliver enhanced cross-media measurement solutions to the Mexican market. More

UKOM and Ipsos Unveil iris Measurement Standard

Feb 1 2021

Online audience measurement body UKOM (UK Online Measurement) and Ipsos have announced the official launch of Ipsos iris, the new UK industry standard for online audience measurement. More

Ipsos Buys Majority Stake in OOH Specialist MGE Data

Jan 26 2021

Ipsos has acquired a majority stake in Czech Republic-based company MGE Data, which specialises in Out-of-Home (OOH) measurement, with capabilities in consulting, data analytics, application development and technical solutions. Terms of the deal have not been disclosed. More

Ipsos Buys Croatian Partner Fistnet

Jan 18 2021

Ipsos has announced the acquisition of Croatian firm Fistnet d.o.o., developer of the Dotmetrics digital audience measurement platform. More

Ipsos to Rebuild Australia's MOVE for DOOH Age

Jan 14 2021

In Australia, the Outdoor Media Association (OMA) has commissioned Ipsos to update its audience measurement system MOVE, to deliver a national model that covers all formats and environments, including Digital Out of Home (DOOH) signs. More

Ipsos Moves Annie Chan to HK MD Role

Jan 14 2021

Ipsos has promoted Annie Chan to the role of Managing Director in Hong Kong, replacing Mick Gordon who will move on to an as yet undisclosed role at the company. More

Ipsos Names Philippines Country Manager

Jan 12 2021

Ipsos has appointed Vicky Abad as Country Manager for the Philippines, replacing Marie Lee, who retired in December 2020 having led the business there for the past eight years. More

InnoTest Tool Rolls Out on Ipsos.Digital

Nov 30 2020

Ipsos has made its InnoTest idea and concept testing solution available on the Ipsos.Digital DIY platform in seven countries - Brazil and the US plus Europe's 'big 5' - with eight more due to follow shortly. More

MrWeb 21 Years Feature: Data Viz and DIY Research

Nov 4 2020

From the Data Visualization special issue published last week: Ipsos.Digital CEO Andrei Postoaca talks about the challenges involved in developing a DIY research platform for one of the world's biggest and best known insight groups. More

Data Viz Launch: Didier Truchot on Finding Clarity in 2020

Oct 28 2020

Our Data Visualization special issue is published today. Here, in his Introduction, Ipsos co-founder & CEO Didier Truchot talks about clients' need for clarity, AI's potential to change our industry, and why insight professionals should be confident about the future. More

Strong Sectors and Regions Help Ipsos Recovery

Oct 23 2020

Ipsos has posted revenue of EUR 468.6m in the third quarter of 2020, down 6.2% on a reported basis but just 3.3% on a like-for-like, constant currency basis despite the impact of the pandemic. The group says this reflects 'a renewed stability since June', with recovery month by month. More

Ipsos MMA Expands EMEA and APAC Leadership Teams

Oct 15 2020

In the US, Ipsos-owned MMA (Marketing Management Analytics) has announced one relocation and two senior leadership appointments in the EMEA and APAC regions. More

MrWeb 21 Years Feature: Tip of the Iceberg

Oct 9 2020

Kicking off a week and a half of articles from our forthcoming Data Visualization special issue, Ipsos.Digital CEO Andrei Postoaca backs AI to unlock its full potential behind the scenes within ten years, allowing business needs to return to centre stage. More

Ipsos Launches AI-based 'Question Library'

Oct 8 2020

Ipsos has partnered with artificial intelligence specialist Peltarion to launch a tool called Question Library and help researchers build 'better' questionnaires. More

Obituary: Rob Stevens, Co-founder of Bunnyfoot

Aug 13 2020

Rob Stevens, co-founder of user experience and behavioural research consultancy Bunnyfoot, and later Ipsos MORI's Group Head of UX, died suddenly on 25th July 2020 as a result of coronary heart disease. He was 49 years old. More

Ipsos First Half 'Heavily Affected' by Pandemic

Jul 23 2020

Ipsos has posted revenue of EUR 786m for the first half of the year, down 13% from last year's EUR 903.4m. The firm says that after a close to flat performance in the first quarter, the second was heavily affected by the 'havoc' wreaked by Covid-19. More

BARB Extends Tender, Explores Remote Data Collection

Jul 23 2020

UK TV audience measurement body BARB has announced a year-long extension of the tender process for two of its main research contracts, as a result of the pandemic. The organisation has also begun investigating remote data collection alternatives. More

Face-to-Face Fieldwork Resumes at Ipsos MORI

Jul 6 2020

UK-based Ipsos-MORI announced on Friday it was restarting large-scale face-to-face fieldwork, after a successful trial of a Covid-19 safe approach. More

Ipsos MORI to Launch UK Employment Diversity Study

Jun 30 2020

Ipsos MORI is launching a study to investigate and benchmark the level of diversity among senior executives working for the UK's largest employers. More

Vividata and Ipsos Launch Canadian Audience Measure

Jun 18 2020

Toronto-based not-for-profit consumer and audience insights company Vividata has extended its partnership with Ipsos, to roll out the latter's iris online audience measurement solution in Canada. More

Ipsos Launches Iraq Access Panel

Jun 15 2020

Ipsos Interactive Services' (IIS) has extended its MENA online panel with a launch in Iraq. The new panel boasts 8,000 members and is fully operational in all the state's major cities, in both Arabic and Kurdish languages. More

Maria Perez Named NA Head of Ipsos.Digital Platform

Jun 4 2020

Ipsos has named Maria Perez as Head of its self-service research platform Ipsos.Digital in North America. More

Ipsos Debuts Creative|Spark Video Assessment Tool

Jun 2 2020

Ipsos has launched an online solution called CreativeSpark, through which clients can evaluate video creative in the US and UK, in as little as 24 hours. The tool will be rolled out in sixteen additional markets throughout the year. More

Ipsos and RealityMine in UKOM Panel Deal

May 12 2020

Ipsos has partnered with mobile research tech firm RealityMine to create a cross-device panel measuring digital behaviour on smartphones, tablets and desktop computers. The panel will form part of Ipsos' contract to supply the UK's online audience measurement standard. More

Ipsos MORI to Support Covid Home Testing Initiative

Apr 30 2020

Ipsos MORI is to support the UK government's new home testing programme for coronavirus, which aims to track levels of infection in the community. More

MrWeb 21 YEARS FEATURE: Little Did He Know

Apr 24 2020

Continuing our focus on 'Insights in the Mobile Age' Mario Paic, Global Head of Data Science, looks at the rise of the smartphone and discusses its central role today at Ipsos Audience Measurement. More

Modest Q1 Rise, Fall in Orders for Ipsos

Apr 23 2020

Ipsos has posted first quarter revenue of EUR 428.7m, up 1.6% from the same period last year; but says its order book in the three weeks from March 30th has seen a significant fall. More

Ipsos Initiates Business Protection Cost Saving Measures

Apr 8 2020

Ipsos has implemented a series of measures intended to protect its margins, its liquidity and its ability to work with its customers, as a result of the COVID-19 pandemic. More

'Total Understanding' Drives Strong Growth for Ipsos

Feb 27 2020

Ipsos has reported a 14.5% increase in full-year revenue to slightly more than EUR 2 billion; with organic, constant currency growth of 3.8%, the firm's best annual performance since 2011. More

Ipsos Takes Majority Stake in Askia

Feb 10 2020

Ipsos has announced the acquisition of a majority stake in survey technology provider Askia, and says it will tap the firm's expertise and technology to develop the 'survey platform of the future'. More

Ipsos Buys Maritz NA Mystery Shopping Business

Feb 3 2020

Ipsos has acquired Maritz group's Mystery Shopping business in North America, for an undisclosed sum. More

Ipsos India Reshuffles Operations Leadership Team

Jan 29 2020

Ipsos India has promoted Deepak Garkhel to the role of Operations Director for its 'APEC' region (Asia Pacific Excluding China) region; Pratim Thakurta to Operations Head; and Kedar Padgaonkar to lead data processing. More

Former Kadence UK MD Joins Ipsos MORI

Jan 21 2020

Former Kadence International Global Head of Insight and UK MD Greg Clayton has joined Ipsos MORI as Senior Client Officer. More

Ipsos Replaces Comscore as UKOM Measurement Supplier

Jan 7 2020

UKOM, the body which defines and governs Britain's online audience measurement standard, has appointed Ipsos as its new supplier from January 2021. It replaces Comscore, which has held the contract since 2012. More

Ipsos Partners with Alchemy-RX

Dec 17 2019

Ipsos has partnered with recently formed marketing agency Alchemy-RX in a deal which will bring each company's expertise to existing and potential clients, and expand client access to experts. More

Ipsos Buys Automated Reporting Partner Data Liberation

Dec 9 2019

Ipsos has announced the acquisition of a majority stake in UK-based automated reporting specialist Data Liberation, which will now form an integrated part of the newly launched Ipsos.Digital platform. More

Ipsos Extends 'Duel' Solution via Self-Service Platform

Dec 5 2019

Ipsos has rolled out its behavioral science-based Duel screening solution in the UK, France, Germany, Italy and Spain, through its Ipsos.Digital self-service research platform. More

Ipsos Launches Fully Automated DIY Research Platform

Nov 7 2019

Ipsos has launched a self-service research platform called Ipsos.Digital, offering clients simplified access to global research capabilities and insights. More

Ipsos in Full Sail Again with GfK Units On Board

Oct 25 2019

Ipsos has reported organic growth of 3% in the third quarter of the year. Reported revenue rose fully 16.7% to EUR 499.4m, driven by the acquisition of units of GfK since last year, and to a lesser extent by that of Synthesio and by currency effects. More

Ipsos MORI Hires Head of Experience Management

Oct 11 2019

In the UK, former Kantar Deputy MD Jamie Thorpe has joined the Ipsos MORI Customer Experience (CX) business as Head of Experience Management (XM). More

Ipsos Debuts Medical Aesthetics Monitor

Sep 30 2019

Ipsos has launched a new syndicated Medical Aesthetics Monitor, beginning in South Korea and with plans to expand to Europe and North America. More

Probst Joins Ipsos as SVP Brand & Creative Excellence

Sep 11 2019

In the US, Ipsos has appointed former Kantar/Dynata exec Emmanuel Probst as Senior Vice President - Brand & Creative Excellence, to help clients measure how brands and consumers connect through content, communication and media. More

Big Sofa Technologies Hires Long-time Kantar Exec

Sep 4 2019

UK-based big data video analytics firm Big Sofa Technologies has appointed former Kantar exec Sam Curtis as Head of Client Partnerships and Business Development. More

Vividata Partners for Passive Panel Launch in Canada

Aug 29 2019

Consumer and audience insights company Vividata has partnered with mobile research technology firm RealityMine, digital data collection specialist Delvinia, and Ipsos, to launch what it calls the first passive panel of its kind in Canada. More

Ipsos Gives Verdia Head of CX Practice Role

Aug 13 2019

Ipsos India has extended the role of Mystery Shopping Head Sonul Verdia, to include leadership of the Customer Experience (CX) Practice. He takes over the latter post from Parijat Chakraborty, who will now focus on public affairs and corporate reputation businesses. More

Ipsos Strengthens Social Intelligence Team

Jul 31 2019

Ipsos Bengaluru Branch Head Geeta Lobo has taken on the role of India Ambassador for the Global Science Organization, alongside the position of Social Intelligence Analytics (SIA) Head, for Ipsos India. Meanwhile Research Manager Sasha Francis has moved across to the SIA team. More

New Ipsos Service Steers Innovation

Jul 29 2019

Ipsos has launched an 'Innovation Testing' service, founded on behavioural science and promising to help users 'successfully compete in today's omnichannel world'. More

Ipsos Reports H1 Revenue and Organic Growth

Jul 25 2019

Ipsos has generated revenue of EUR 903.4m in the first half of 2019, up 14.9% compared with the first six months of 2018. Organic growth for the half year was 3.0%. More

Ipsos Buys Minority Stake in Questback

Jul 25 2019

Ipsos has acquired a 10% stake in Oslo, Norway-based employee and customer experience management company Questback. Terms of the deal have not been disclosed. More

Ipsos Hires Market and Brand Strategy Leader

Jul 23 2019

Ipsos has appointed former Kantar exec Chris Murphy as President, Market Strategy and Understanding, leading its business focused on product development and activation. More

Ipsos Promotes DeVeny to Lead US Innovation Practice

Jun 18 2019

Ipsos has promoted Joseph DeVeny to lead its US Innovation Practice, overseeing a team of nearly 100 across the region. More

Ipsos Names US Head of Corporate Reputation

Jun 6 2019

Ipsos has promoted Jason McGrath to the role of Head of Corporate Reputation in the US, based in New York. More

Ipsos Hires CX Leader

Jun 3 2019

Ipsos has named Michele Booth, previously of consultancy firms Ernst & Young, PricewaterhouseCoopers and Deloitte, as Head of Advisory for Customer Experience (CX). More

News Corp Australia to Stand By Newspoll

May 28 2019

News Corp Australia has announced that it will continue to support its partner Newspoll, while looking to 'fix' the polling system. This follows the newspaper group Nine's decision to end its contract with Ipsos over election predictions. More

Nine Drops Ipsos after Election Surprise

May 24 2019

In Australia, newspaper group Nine News has ended its contract with Ipsos after it failed - in common with all the other pollsters in the country - to predict the election victory of Prime Minister Scott Morrison. More

Ipsos Hires Mackey to Lead North American UX Business

May 7 2019

In New York, Ipsos has appointed Peter Mackey as Executive Vice President and Head of its User Experience (UX) and Human Factors (HF) practice. More

Ipsos MMA Re-Appoints Michael Bertie

May 3 2019

In the US, Ipsos-owned MMA (Marketing Management Analytics) has welcomed Michael Bertie back to the company as Senior Vice President of Analytic Consulting. More

Ipsos Names Leader for US Auto Quality Practice

Apr 30 2019

Ipsos has appointed long-time J.D. Power exec Jacob George as Executive Vice President and Leader of its US Automotive Quality Practice. More

Ipsos Asthma Study Expands in Asia

Apr 29 2019

Ipsos is extending its syndicated Severe Asthma Therapy Monitor to Japan, the first country covered in Asia; and says it will add China later this year. More

Strong First Quarter Revenue for Ipsos

Apr 26 2019

Ipsos has reported organic growth of 2.4% for the first quarter of 2019, which coupled with acquisitions including Synthesio and parts of GfK drove reported revenue up an impressive 15.0% to EUR 422.1m. More

Ipsos Moves Clark to New NA Head of Marcoms Role

Apr 25 2019

In the US, Ipsos has promoted Julia Clark to the newly created role of Head of Marketing and Communications for North America, based in the firm's Chicago office. More

Ipsos India CEO Adds AsiaPac Ops Director Role

Apr 23 2019

Ipsos India has announced that its CEO Amit Adarkar has taken on the additional role of Operations Director, for the Asia Pacific region. More

Ipsos Extends Verdia and Mathur's Roles in India

Apr 17 2019

Ipsos India has extended the role of Sonul Verdia, Mystery Shopping Lead, to include the post of Business Development Head for Customer Experience in Mumbai and Bengaluru. Meanwhile, Ananya Roy Mathur, Research Director, Innovation, takes on the post of Creative Excellence Lead for India. More

Ipsos Adds HR Head, Names 'Generation Ipsos' Leader

Apr 16 2019

Ipsos has hired former AIG senior HR exec Debi Lee as President, Human Resources Head for North America; while SVP Kristen Kehoe has been promoted to lead its 'Generation Ipsos' Analyst Development Program for entry-level researchers. More

Ipsos Acquires GfK's KnowledgePanel

Apr 5 2019

In the US, Ipsos has acquired GfK's probability-based online panel, for an undisclosed sum, and added it to the Ipsos Public Affairs division. More

Ipsos Debuts 'Simstore' Virtual Shopper Solutions

Apr 2 2019

Ipsos has launched Simstore, a suite of automated virtual shopper and packaging solutions to help clients understand how shoppers make decisions, improve navigation and optimize retail conditions and package designs. More

Ipsos Launches Early Ad Test Labs in Asia Pacific

Mar 25 2019

Ipsos has announced the Asia Pacific launch of its Creative|Labs, which use early communication research to encourage and guide 'bold and effective' creativity in advertising. More

Ipsos Ends Flat Year with a Good Q4

Feb 28 2019

Ipsos has reported organic growth of just 0.7% for 2018, with currency fluctuations reducing reported revenue to EUR 1.7bn, 1.7% down on the previous year. Q4 revenue was up 4.5% to EUR 535.6m, as the firm consolidates recent acquisitions. More

Ipsos and World Economic Forum Launch Privacy Survey

Feb 5 2019

Ipsos has launched a tracking study called the Global Citizens and Data Privacy Survey, in partnership with not-for-profit organization the World Economic Forum. The survey aims to shed light on the lack of knowledge and trust around the use of personal data by companies and governments. More

Ipsos Hires Former YouGov MD as Egypt Country Manager

Jan 14 2019

Ipsos has appointed former YouGov Egypt MD Yasser Omar as Country Manager, based in the firm's new offices in Cairo. More

Ipsos Launches Syndicated HIV Patient Community

Jan 10 2019

Ipsos has launched a syndicated HIV Patient Community, to add patient views to the doctor's perspective already provided by its syndicated HIV Therapy Monitor. More

Ipsos Co-founder Recognised with Chaptal Award

Dec 18 2018

Ipsos founder, Chairman and CEO Didier Truchot has received the Chaptal Award for Arts in Communication and Training, awarded annually for entrepreneurial successes and technological advances. More

Ipsos Healthcare Debuts Severe Asthma Therapy Monitor

Nov 30 2017

Ipsos Healthcare has launched a syndicated study called the Severe Asthma Therapy Monitor, in the US, with other markets to follow. More

Ipsos RDA Launches First Electric Vehicle Sales Study

Nov 17 2017

US-based automotive specialist Ipsos RDA has launched its inaugural Electric Vehicle Sales Experience and Best Practice Study, to examine the sales process across automotive brands currently offering battery electric vehicles (EV). More

Ipsos Extends Lab Mapping Study to Aus

Nov 13 2017

Ipsos Healthcare has announced the Australian launch of its syndicated Lab Mapping Study, already available in the US and the five biggest European markets. The study delivers a comprehensive picture of the laboratories involved in cancer biomarker testing. More

Strong Organic Growth for Ipsos in Third Quarter

Nov 3 2017

Ipsos grew its Q3 revenue to EUR 434.0m, equivalent to organic growth of 4.9% and representing 'solid recovery'. Due to currency effects - a fall in the value of the US dollar and pound sterling against the euro - the reported figure was up only 0.5%. More

Korn Moves to Australia to Rejoin Ipsos

Oct 19 2017

Richard Korn has returned to Ipsos as MD of its Loyalty division in Sydney, after a four and a half year spell in Hong Kong. More

Ipsos Taps Own Insights to Launch Range of Books

Oct 10 2017

In the UK, Ipsos MORI has partnered with publisher Atlantic Books to produce a range of new titles, using the firm's insight on how people think, feel and behave to explore global beliefs and attitudes. More

Ipsos Kuwait Panel Goes Live

Oct 4 2017

Ipsos Interactive Services (IIS) has launched a new online access panel in Kuwait, its eighth in the MENA region. More

Ipsos Launches DUEL Stimuli Screening Approach

Sep 26 2017

Ipsos Marketing has launched a screening approach called DUEL, which taps learnings from behavioral science and cognitive psychology to capture consumer reactions without the use of scaled responses. More

Ipsos Recruits in India and US

Sep 26 2017

Ipsos has appointed Geeta Lobo as Executive Director and Head of Ipsos Bengaluru in India; while in the US, the firm's media and brand communication business Ipsos Connect has hired Michael Baer as SVP, Head of Audience Measurement Group (AMG). More

Ipsos Expands Behavioral Science Practice in NYC

Sep 14 2017

In New York, Ipsos has announced that academic Jesse Itzkowitz is joining its Behavioral Science Center. More

Ipsos Healthcare Debuts NASH Therapy Monitor in Japan

Aug 24 2017

Ipsos Healthcare has extended its Global Nonalcoholic Steatohepatitis (NASH) Therapy Monitor to Japan. More

Ipsos Launches HS Therapy Monitor

Aug 2 2017

Ipsos Healthcare has launched its Hidradenitis Suppurativa (HS) Therapy Monitor in Europe's big five markets (Germany, the UK, France, Italy and Spain), with plans to extend to additional markets at a later date. More

Ipsos Reports 'Uneventful' Six Months

Jul 26 2017

Ipsos has reported what it has described as an 'uneventful' first-half year, with revenue of EUR 833.8m, almost unchanged from a year before, and organic growth of just 1 percent. More

Ipsos MENA Names New CEO of IIS and Operations

Jul 21 2017

Joseph El Habre has been named Chief Executive of Ipsos Interactive Services (IIS) & Operations in the Middle East and North Africa (MENA) region. More

Ipsos Re-Hires Madabhushi for New Innovation Role

Jun 8 2017

In New York, former Ipsos Connect exec Lakshmi Madabhushi has re-joined the group in its Ipsos Marketing division, in the newly created role of Chief Innovation Officer. More

New MD for Ipsos MORI Scotland

Jun 1 2017

Emily Gray has relocated from Ipsos MORI's London office, to take up the role of Managing Director in Scotland. She replaces Steven Hope who is changing careers, as he moves to a 'new brewing venture'. More

Nepa Hires Ipsos' Ken Peterson as US MD

May 31 2017

Stockholm-based brand tracking researcher Nepa has appointed former Ipsos Loyalty COO Ken Peterson as US Managing Director. More

Interscope Co-founder Alison Chaltas Joins Ipsos

May 18 2017

In New York, Ipsos Marketing has appointed Alison Chaltas, the co-founder of shopper marketing consultancy Interscope, as Global President, Path to Purchase. More

Growth for Confident Ipsos

Apr 28 2017

Ipsos has recorded first quarter revenue of EUR 390.1m, representing organic growth of 1%, and says sales activity indicates this will increase in subsequent quarters. The group plans to announce a new programme of transformation at its June 6th Investor Day. More

Ipsos Healthcare Expands Syndicated Monitors to China

Apr 25 2017

Ipsos Healthcare has extended its syndicated Psoriasis and IBD Therapy Monitors into China, where it will also re-launch its Lupus Therapy Monitor. More

Frank Forkin Takes Lead at Ipsos RDA

Apr 13 2017

Ipsos has promoted Frank Forkin to the role of President of its RDA division, which provides motor industry quality tracking and customer satisfaction measurement. More

Luker Takes Over Ipsos' Acquisition Programme

Mar 27 2017

Ipsos has promoted industry veteran Dean Luker to the role of Corporate Development Director, responsible for its acquisition programme in support of the company's overall strategy. He replaces Deputy CEO Carlos Harding, who passed away in December. More

Ipsos Merges Ad Creative and Viewability Measures

Mar 23 2017

Ipsos has partnered with viewability measurement specialist Moat to launch a solution called Connect:Digital, which pre-tests digital ads via a combination of creative impact analysis and digital trading measures. More

Ipsos Launches Public Affairs Division in India

Mar 7 2017

Ipsos has officially launched its Public Affairs division in India, under the leadership of Parijat Chakraborty, who joined the group in January. More

Ipsos 'Back on Track' with 3pc Organic Growth

Feb 27 2017

Ipsos has reported 2016 revenue of EUR 1,782.7m, virtually the same as in 2015 but representing 3 percent organic growth - currency effects cancelled out the growth in the Euros figure. More

Liu Named CEO of New Ipsos China Region

Feb 9 2017

Ipsos has made changes to its Asia Pacific operations, with the news that its business in China will operate as a separate region, led by Lifeng Liu as Chairman and Chief Executive. More

Ipsos Hires Nielsen Veteran Amy Fenton as Second CMO

Jan 31 2017

Ipsos has appointed Nielsen's former Buy strategy leader Amy Fenton as Chief Marketing Officer in North America, overseeing all marketing, strategy, and communications in the US and Canada. She succeeds Jim Meyer, who was the firm's first ever CMO. More

Chakraborty to Head Ipsos India Public Affairs

Jan 24 2017

Ipsos has appointed former TNS director Parijat Chakraborty as Head of its Public Affairs business in India. He will be based out of the Gurgaon office and will report to Amit Adarkar, CEO for India. More

Obituary: Carlos Harding, Deputy CEO of Ipsos

Dec 14 2016

Carlos Harding, the Deputy CEO of Ipsos, died suddenly of a heart attack last Friday morning. He was 69 years old. More

Ipsos and Eyeota Create New Australian Segments

Nov 16 2016

In Australia, Ipsos has teamed up with audience data firm Eyeota to create a new range of targetable audience segments, based on the former's emma media survey and its geoTribes person-level geodemographic classification system. More

Ipsos Simplifies Ownership Structure

Nov 15 2016

Ipsos has announced changes in its ownership structure, designed to simplify it and ensure the company's independence over the long term - following the death in December 2014 of co-founder Jean-Marc Lech. More

Mindshare Aus Research Head Leaves for Ipsos Connect

Nov 14 2016

In Australia, former Mindshare Head of Research & Insights Liz Harley has joined Ipsos Connect, the global group's media and audience division, as Managing Director. The firm has also promoted Head of Business Development Brian Hogan to Executive Director of its emma unit, reporting to Harley. More

'Satisfactory' Growth for Ipsos in Q3

Oct 27 2016

Ipsos has reported a 0.9% increase in third quarter revenue to EUR 431.7m, with organic growth a 'satisfactory' 3.2% during the period. More

Ipsos Debuts Tool for Path-to-Purchase Understanding

Oct 7 2016

Ipsos Marketing has launched a new tool called 'LIFE Path', providing a modular approach to path-to-purchase understanding that uses social media intelligence, passive metering, and qual and quant research. More

Strong Joins Ipsos as Behavioural Science Lead

Oct 4 2016

In London, Colin Strong has left his role as MD of Verve Ventures after eighteen months, to join Ipsos as Global Head of Behavioural Science. He replaces Stephen Donajgrodzki, who stepped down from the role last month. More

Ipsos Debuts Global Business Influencers Survey

Sep 20 2016

Ipsos has launched its first syndicated Global Business Influencers (GBI) survey, looking at the media, business, financial, luxury and travel habits of senior executives across the US and fifteen countries in Europe and Asia. More

Ipsos Gets Expanded UK Outdoor Industry Contract

Sep 15 2016

In the UK, outdoor advertising audience research body Route has commissioned Ipsos Connect UK to undertake an expanded and renewed six-year research project, providing data to the outdoor industry until 2023. The new contract, funded by an injection of £20m, begins on 1st April 2017. More

Ipsos and PACL to Evaluate Sponsorship Activities

Sep 13 2016

In the UK, Ipsos Connect has partnered with Partnership Audits & Consulting (PACL), to provide evaluation services for brands involved in sponsorship or marketing partnership activities. More

Ipsos Launches Sense*Suite for Product Development

Sep 6 2016

Ipsos division ProductQuest has launched a consumer-centric approach called Sense*Suite, to help guide clients' early stage product development initiatives. More

Ipsos Partners to Delve Deeper into Behavioral Economics

Aug 25 2016

Ipsos has partnered with two centers at Yale University and senior insight figures in a number of top consumer companies to launch a new behavioral economics body, The YCCI-Ipsos Think Tank. More

Ipsos Healthcare Launches 'NASH' Therapy Monitor

Aug 12 2016

Ipsos Healthcare has launched its Nonalcoholic Steatohepatitis (NASH) Therapy Monitor in the US and EU5 – France, Germany, Italy, Spain, and UK – with other markets available on demand. More

New Aboriginal and Torres Strait Advisers for Ipsos

Aug 3 2016

In Australia, Ipsos has set up an Aboriginal and Torres Strait Islander Advisory Group, to oversee all research and evaluation conducted by its recently formed Indigenous Research Unit. More

Ipsos Reports First Half Organic Growth

Jul 26 2016

Ipsos has reported first half 2016 revenue of EUR 833.6m, equivalent to 3 percent organic growth once currency effects are excluded. The result is an improvement after a flat 2015. More

IAB's Sherrill Mane Joins Ipsos Connect

Jun 30 2016

Brand communication, advertising and media specialist Ipsos Connect has hired Sherrill Mane for its newly created role of Head of MAdTech Strategy, US. More

Ipsos Healthcare Unveils 'Therapy Mining' Text Tool

Jun 9 2016

Ipsos Healthcare has introduced a text analytics tool called Therapy Mining, which collects, codes and analyses data from blogs and posts on online patient forums. More

Ipsos Healthcare Rolls Out New Cancer Monitor

Jun 2 2016

Ipsos Healthcare has launched a syndicated PD-L1 Testing Monitor, to measure and track awareness, perceptions, and detailed usage metrics around specific testing across all solid cancer types. More

emma Adds Magazine Impact Measure

May 17 2016

Australian industry body The Readership Works has added a media planning tool to its 'emma' cross-platform audience insights and readership survey, allowing planners to track the 'complete' readership of magazines over time. More

Ipsos Launches InnoConstruct Concept Test Tool

May 9 2016

Ipsos innovation and forecasting business InnoQuest has launched a concept development tool, InnoConstruct, which promises to optimize products, simulate and compare scenarios, and help differentiate new offerings. More

Ipsos Starts 2016 on a High

Apr 27 2016

Ipsos has announced organic growth of 3.7 percent for the first quarter of 2016, with revenue rising to EUR 386.9m, its best result for some time. The rise 'concerns all regions', with revenue up 4.6% in emerging economies and up 3.3% in developed markets. More

Ipsos Relaunches Business Consulting Unit in Aus

Apr 26 2016

In Australia, Ipsos has appointed Shaan Tainton as Head of its Business Consulting division, which it is relaunching in the country. More

Ipsos Hires Millennials, Kids and Family Specialist

Mar 7 2016

Janet Oak has joined Ipsos as Senior Vice President of the Millennials, Kids & Family Center of Excellence, based in New York. More

MMA Opens in London

Mar 4 2016

New York-based Marketing Management Analytics (MMA) has opened an office in the City of London, led by former TNS UK MD Nigel Foote. MMA says the new office will enable it to work more closely with its EMEA clients, and with parent company Ipsos. More

Ipsos Grows Despite Weak 'Connect' Performance

Feb 18 2016

Ipsos has reported a 4.7% rise in four quarter revenues to EUR 524m compared with the prior year period, while full year 2015 revenue rose 6.9% to EUR 1.8bn. Revenue in the recently formed Ipsos Connect media measurement business was described as 'weak'. More

Ipsos Hires Indigenous Affairs Specialist

Feb 4 2016

In Australia, Ipsos has appointed Sharon Barnes for the newly created role of Director, Public Affairs in its Indigenous Research Unit, focusing on research into Aboriginal and Torres Strait Islander communities. More

Ipsos Healthcare Debuts Pan-Cancer Testing Monitor

Jan 28 2016

Ipsos Healthcare has launched a new syndicated study called the 'Pan-Cancer Testing Monitor', which measures and tracks the usage of pan-cancer tests designed to assess a wide range of cancer types. The study currently covers the US but will be rolled out in other markets at a later stage. More

Lee Takes Senior Role in Ipsos Innovation Division

Jan 25 2016

Ipsos InnoQuest has appointed former Mondelez exec Linda Lee as President, Global Solutions, based in New York. More

Ipsos Rolls Out Location-Based Services in AsiaPac

Jan 15 2016

Ipsos has rolled out its suite of location-based tools, powered by Google Consumer Surveys, in the Asia Pacific region. The initial launch covers Japan and Australia. More

Fieldwork International Hires Deputy Head

Jan 15 2016

In the UK, specialist healthcare data collection firm Fieldwork International has appointed Kerensa Bindoff as Deputy Head. More

Ipsos Partners with Indigenous Peoples Specialist

Dec 14 2015

In Australia, Ipsos has announced a partnership with indigenous communications and research company Winangali, aimed at increasing Aboriginal and Torres Strait Islander economic participation and providing employment opportunities and business partnerships. More

Ipsos Names New Leaders in ANZ and SEA

Dec 11 2015

Ipsos has named Simon Wake Managing Director for Australia and New Zealand, replacing Hamish Munro, who has been promoted to the position of CEO of Ipsos South East Asia. They will take up their new roles in January. More

New Leader Named for Ipsos Connect MENA

Nov 24 2015

Ipsos has promoted Elie Aoun to the position of Chief Executive Officer of its Connect division in the MENA region (Middle East and North Africa). He will take up the post in January. More

AYTM Hires Former MRIA President Janzen

Nov 23 2015

US-based DIY survey platform Ask Your Target market (AYTM) has appointed former Ipsos VP and MRIA President Sandy Janzen in the newly-created position of Director, Client Engagement. More

Ipsos Rolls Out Oncology Monitor in Indonesia

Nov 12 2015

Ipsos Healthcare has rolled out its Global Oncology Monitor in Indonesia, in response to local and multinational companies' growing need to understand diagnosis and treatment trends in the country. More

Ipsos' John Wright to Retire

Nov 4 2015

John Wright, SVP at Ipsos Public Affairs (Canada), is retiring from the company at the beginning of next year, to focus on publishing a book with the firm's CEO Darrell Bricker. More

Ipsos Links with HoneyB for Connected Health Insights

Oct 27 2015

Ipsos Healthcare has teamed up with HoneyB Health, a company spun out of Arizona State University (ASU), to develop new insights across the connected health device market. More

Ops Veteran May Joins Ipsos-MORI from Kantar

Oct 26 2015

Ipsos MORI has appointed nineteen-year Kantar veteran Jeremy May as Senior Director in its face-to-face fieldwork operation. More

Ipsos Third Quarter Revenue Dips

Oct 21 2015

Ipsos has reported a 3.7% increase in revenue to EUR 428m for the period from July to September, but at constant scope and exchange rates this equates to a fall of 2.2%. The decline cancels out a small real-terms rise in the first half of the year. More

Ipsos Hires Path to Purchase / Shopper Leader

Sep 28 2015

In New York, Ipsos Marketing has appointed Nagisa Manabe in the new role of Global President of the Path to Purchase & Shopper service line. More

PAMCo Appoints Ipsos MORI and New Chair

Sep 4 2015

The Publishers Audience Measurement Company (PAMCo) - the replacement for the UK's NRS - has appointed Ipsos MORI to provide the published media industry's new audience measurement service; and has named Aviva Group Brand Director Jan Gooding as its new Chair. More

Ipsos Rolls Out Hematology Monitor

Sep 2 2015

Ipsos Healthcare has launched a new syndicated Molecular Diagnostics (MDx) Monitor, focusing specifically on hematological malignancies. More

Needell is New MD for Ipsos MORI Marketing

Aug 13 2015

Ipsos MORI has appointed former Kantar Health MD Jim Needell as Managing Director, Marketing. More

Weak Euro Covers Flat Half Year for Ipsos

Jul 23 2015

Ipsos has reported half-year revenues up 10.2% in Euros to EUR 832.9m. Given that the Euro has lost around 20% of its value against the dollar and 10% against the pound in the last 12 months, this equates to a real-terms decline of -0.4%. Profit measures showed a slight improvement. More

Ipsos Buys Michigan's RDA Group

Jul 15 2015

Ipsos has announced the acquisition of US-based RDA Group, which specialises in quality tracking and customer satisfaction studies for auto manufacturers and other corporate clients. More

Former Ipsos ASI CEO Becomes CMO for US and Canada

Jul 7 2015

Jim Meyer, former Ipsos ASI Chief Executive in North America, has moved into the newly created role of Ipsos' Chief Marketing Officer, responsible for developing and implementing marketing strategy across the US and Canada. More

New US Leader for Ipsos Connect

Jul 6 2015

Ipsos has appointed former IAB exec Peter Minnium as President of its newly-formed Ipsos Connect division in the US. He reports to Pierre Le Manh, the group's CEO North America, and Yannick Carriou, Global CEO of the division. More

Ipsos Forms Market Measurement Division

Jun 30 2015

Ipsos has brought together several of its retail measurement services to form a new Market Measurement business unit, which will be managed globally. More

Ipsos Names Myers Canada Country Manager

Jun 30 2015

Ipsos has promoted Rob Myers to the position of Country Manager for Canada, where he will be responsible for the company's business, staff, and client relationships. He replaces Gary Bennewies, who is relocating to Paris to serve as Global Chief Talent Officer. More

BARB Awards Combined Contract to Ipsos Connect

Jun 24 2015

UK audience research body BARB has awarded its newly combined Establishment Survey and Panel Recruitment contract to Ipsos Connect, from January 2016 for an initial three years. This combination replaces two previous contracts and follows a successful pilot study by BARB in 2014. More

Ipsos Promotes for New Chief Talent Officer Role

Jun 22 2015

Ipsos is promoting Canada President and CEO Gary Bennewies to the newly created role of Chief Talent Officer, from the beginning of next month. More

Ipsos ProductQuest Adds Neuroscience Feature

Jun 16 2015

Ipsos' product testing wing ProductQuest has integrated the neuroscience technique known as Implicit Reaction Time (IRT) into its evaluations, to help clients probe consumers' non-conscious perceptions of their products. More

Senior Hire for Ipsos Public Affairs

Jun 12 2015

Ipsos Public Affairs has hired Reputation Institute veteran Leonard Ponzi in the newly created role of SVP and MD of its US corporate reputation practice. More

Ipsos Swedish Study Hopes to Revolutionise TV Panels

May 28 2015

Ipsos Connect and Swedish firm MMS have partnered on a project to evaluate whether new TV technologies can boost TV panel sizes within existing budgets. More

Ipsos Debuts Oncology Biosimilars Syndicated Study

May 26 2015

Ipsos Healthcare has launched a syndicated study to highlight the impact on cancer treatment of 'biosimilars' - versions of drugs created by a different manufacturer following patent expiry. More

Ipsos Debuts Overnight Concept Test

May 21 2015

Ipsos innovation and forecasting business InnoQuest has introduced a new approach combining overnight concept testing with optimization - helping to identify high potential concepts and then providing guidance on how to make them more likely to succeed in-market. More

Ipsos Hires Audience Measurement Leader

May 18 2015

Ipsos has announced the appointment of Tim Farmer to lead the deployment of its electronic TV and Radio audience measurement service MediaCell, within the newly formed Ipsos Connect division. More

Ipsos Strategy3 Hires MB Vermeer Founding Partner

May 11 2015

Ipsos has appointed Millward Brown Vermeer founding partner Oscar Yuan as President of its insights-based brand and marketing advisory unit Strategy3. More

Ipsos Healthcare Rolls Out Syndicated Services in MENA

May 7 2015

Ipsos Healthcare has introduced its syndicated services to the Middle East and North Africa (MENA), to help drug companies better understand region-specific disease dynamics and physician prescribing habits, and plan for the launch of pharmaceutical drugs. More

Ipsos Healthcare Rolls Out Normative Database

May 6 2015

In the UK, Ipsos Healthcare has launched the 'EquityVision Normative Database', which contains seven years' worth of Rx pharma brand health and brand equity research. More

More 'Timid' Growth for Ipsos

Apr 23 2015

Ipsos has reported 0.8% organic growth in revenue for the first quarter of 2015 - though measured in Euros revenue was up 10.6% to EUR 379.6m. More

Ipsos Taps Google Surveys for Geolocation Suite

Apr 20 2015

Ipsos has announced a suite of research offerings based on geolocation technology and exploiting the Google Consumer Surveys platform. More

Ipsos Merges ASI and MediaCT Units

Feb 26 2015

Ipsos has brought together its brand communication, advertising and media businesses under a new division called Ipsos Connect, which has replaced legacy brands Ipsos ASI and Ipsos MediaCT. More

Ipsos Plots 'New Way' after 'Unsatisfactory Year'

Feb 26 2015

Ipsos has reported a 2.2% increase in fourth quarter revenue to EUR 500.7m - a rise it describes as a 'timid return to growth' reflecting more favourable foreign exchange trends - and 'slight' organic growth of 0.8%. More

Ipsos Healthcare Names Head of Emerging Markets

Feb 24 2015

In London, Ipsos Healthcare has appointed IMS Health veteran Omar Ehsan as Head of Emerging Markets and Global Clients. More

Ipsos MediaCT Hires Microsoft Research Veteran

Feb 18 2015

Ipsos MediaCT has appointed Microsoft veteran Kelsey Vaughn as Senior Vice President, with a primary responsibility for the management of client projects for her former employer. More

Carroll to Head New Ipsos Customer Experience Team

Feb 12 2015

In Chicago, Ipsos Loyalty has opened a Customer Experience practice, and transferred John Carroll to head it up. More

Senior Appointments for Ipsos in Brisbane

Feb 6 2015

In Brisbane, Australia, Ipsos has appointed Kathy Benson as Strategy & Research Director, and Kylie Brosnan as Director of Ipsos Public Affairs, while Anna Eden moves from the Perth office to take up the role of Senior Client Services Director. More

Ipsos Loyalty Veteran McNerney Leaves Group

Jan 23 2015

In the US, Ipsos MarketQuest President Matt McNerney has left the group to pursue other opportunities. McNerney joined Ipsos seven years ago as President of its Loyalty Division. More

Ipsos Unveils Digital Approach to Concept Testing

Jan 16 2015

Innovation and forecasting business Ipsos InnoQuest has introduced a digital approach to concept testing, which provides consumers with 'swipe-able' concepts, shortened surveys, and a choice of devices. More

Ipsos MORI Scoops MRS Grand Prix and Healthcare Award

Dec 9 2014

Attendees at last night's MRS Awards ceremony in London saw Ipsos MORI and biopharma client Amgen scoop both 'The Grand Prix Award for Greatest Impact' and the 'Healthcare Research' prizes for their work highlighting patient experience for Psoriasis sufferers. More

Ipsos Co-President Jean-Marc Lech Dies

Dec 2 2014

Ipsos has announced that its Co-President Jean-Marc Lech died this morning in Paris, after suffering from a 'serious health issue' since the summer. More

Singh Returns to Head Ipsos Marketing in India

Nov 27 2014

Deepak Singh has returned to Ipsos in the newly created role of Executive Director and Head of Ipsos Marketing in India. More

Ipsos Launches Oncology MDx Lab Mapping Study

Nov 26 2014

Ipsos Healthcare has announced the US launch of a new study, Oncology Molecular Diagnostics (MDx) Lab Mapping, which delivers a picture of the laboratories involved in cancer biomarker testing. More

Irish Radio to Trial Ratings Alternative

Nov 26 2014

Ireland's radio industry has announced that it will trial a new people metering audience measurement system next year, as a possible alternative to the current system used for the Joint National Listenership Research (JNLR) ratings. More

Toronto Appointments for Ipsos UU

Nov 24 2014

Ipsos UU has strengthened its Canadian team with two senior appointments: Gayle Lunn as a VP and Christian Arambulo as a Director, both based in the Toronto office. More

Ipsos Australia CEO Joins Roy Morgan

Nov 21 2014

Roy Morgan Research has appointed former Ipsos Australia Chief Exec and AMSRO President Hugh Amoyal as its new Deputy CEO. The firm has also given Head of Client Services Howard Seccombe the new role of Chief Digital Officer. More

Ipsos Launches Syndicated Biosimilar Study

Nov 10 2014

Ipsos Healthcare has launched a new syndicated project, the Biosimilar Impact Study, to help clients understand the potential impact of launches of these drugs, which are rival companies' versions of original products, hitting the market as patents expire. More

Former MB Exec Named Head of Ipsos ASI India

Nov 5 2014

In India, former Millward Brown exec Jyoti Malladi has been appointed Executive Director and Head of Ipsos ASI, the global group's advertising and communications research arm. More

Ipsos Reports 'Slight Improvement' in Third Quarter

Oct 22 2014

Ipsos has reported third quarter revenue of EUR 412.7m, representing marginal organic growth (0.2%) year-on-year. The decline in reported figures slowed to 1.4%. More

Ipsos Deal Gets Fairfax Polling Again

Oct 22 2014

In Australia, Fairfax Media will be publishing political polls again through a partnership with Ipsos, after Nielsen pulled out of its contract with the publisher earlier in the year. More

Senior Appointments for Ipsos Marketing

Oct 13 2014

Ipsos Marketing has made two appointments to its US leadership team. Elys Roberts is promoted to President, while Steve Girling - most recently SVP and General Manager at strategic healthcare consultancy Campbell Alliance - succeeds him as President of Ipsos Healthcare in the region. More

Seattle MD for Ipsos MarketQuest

Oct 9 2014

Ipsos has appointed Nika Kabiri as MD of its MarketQuest division in Seattle. She was previously a Senior Project Manager with Ipsos Loyalty. More

Ipsos Hires Leader for Microsoft Account

Sep 29 2014

Ipsos has hired Jake Dorn as Senior Vice President - Chief Client Director for Microsoft, based in Seattle, Washington and leading the agency's global initiatives with the software giant. More

Sen Named Head of Ipsos Innoquest India

Sep 22 2014

Vidya Sen has been promoted to the role of Head of innovation and forecasting business Ipsos InnoQuest in India. More

emma Adds Social Media Data

Sep 18 2014

Australian industry body The Readership Works says it has enhanced its 'emma' readership survey with the addition of social media data. More

New MD for Ipsos KSA

Sep 15 2014

Ipsos has appointed Hagop Harmandarian as its new MD in Saudi Arabia, replacing Samir Tass who is leaving after three years in the role. More

Guerin to Lead Ipsos Loyalty in US

Sep 2 2014

Ipsos has promoted Alexandre Guerin to President of Ipsos Loyalty in the US, overseeing the direction of the business across the country. He replaces Matt McNerney, who became US President of Ipsos MarketQuest in January. More

Change of MD for Ipsos New Zealand

Sep 1 2014

Ipsos has appointed Diane Dickinson as MD of its operations in New Zealand, replacing Ian Mills who leaves for a role as GM with Data Insights Ltd. More

Lee to Step Down as Ipsos Hong Kong MD

Aug 22 2014

Darleen Lee is to leave her role as MD of Ipsos in Hong Kong and relocate back to New York City. She will be succeeded by Mick Gordon, who currently serves as MD of Ipsos India. More

New Leader for Ipsos MediaCT in India

Aug 11 2014

Ipsos has appointed former Nielsen exec Aldrin Stephen Luiz as Executive Director and Head of its MediaCT business in India, based in the Mumbai office and reporting to MD Amit Adarkar. More

Ipsos ASI Strengthens Senior Team in UK

Aug 5 2014

In the UK, advertising division Ipsos ASI has announced three senior appointments: Caroline Walker as MD, Paul Edwards as a Non-Executive Director and Lucy Burnham as a team leader. More

Sports and Loyalty Launches for Ipsos

Aug 4 2014

Two announcements from Ipsos: the Loyalty division has a new syndicated study providing benchmark data on consumers' views across 23 sectors in 30 countries; while Canada's Ipsos Reid will work with the country's Sporting Goods Association (CSGA) to track trends in equipment, clothing and participation. More

Readership Works Adds Geo-Targeting to emma

Jul 30 2014

In Australia, industry body The Readership Works and agency partner Ipsos MediaCT have added geo-targeting capabilities to the emma cross-media newspaper and magazine readership survey, to help users with hyper-local marketing and media planning. More

Ipsos MediaCT Launches PLSme!

Jul 29 2014

Ipsos' MediaCT division has launched an approach it calls PLSme!, to help media and content clients better understand audience behaviour, engagement and monetisation opportunities. More

Adarkar Named MD of Ipsos India

Jul 29 2014

Ipsos has promoted Amit Adarkar to the position of Country Manager and Managing Director in India, replacing Mick Gordon who will take up a senior regional role within the company. More

Ipsos MORI Hires Three for Social Research Institute

Jul 24 2014

In the UK, Ipsos MORI's Social Research Institute (SRI) has appointed three senior directors, including Sam Clemens who previously served as NatCen's Head of Health and Wellbeing. More

Ipsos Q2 Revenues Drop

Jul 23 2014

Ipsos has reported a 5.9% drop in first half revenue to EUR 756m, with currency effects responsible for most of the fall (5.1%). In organic terms, second quarter decline all but wiped out the modest gains of the first quarter, giving overall H1 organic growth of 0.1%. More

Ipsos' Jean-Marc Lech Takes Convalescence Break

Jul 22 2014

Ipsos Co-Chairman Jean-Marc Lech has temporarily stepped down from his role following what has been described by the company as a 'serious health issue'. More

BARB and Ipsos Trial Mediacell Tablet Peoplemeter

Jul 15 2014

UK audience research body BARB has announced plans to work with Ipsos MORI to trial the latter's Mediacell Tablet Peoplemeter, as part of an ongoing investigation into new techniques for collecting viewing data. More

GfK MRI Exec Ashley Hoskinson Joins Ipsos MediaCT

Jul 15 2014

In New York, former GfK MRI exec Ashley Hoskinson has joined Ipsos MediaCT's Audience Measurement Group as Vice President of Business Development. More

Ipsos and NEUROHM Roll Out Neuroscience Update

Jun 11 2014

Ipsos and Warsaw-based consumer neuroscience specialist NEUROHM have announced an upgrade of the IRT system, which probes unconscious consumer associations and perceptions, and assesses their impact. NEUROHM will also now act as Ipsos' primary partner for IRT roll out. More

Ipsos MediaCT Opens Data Science Hub

May 19 2014

Ipsos' MediaCT division, which specialises in measuring how consumers use and respond to media across different platforms, has opened a Data Science Hub in London. The new initiative is led by Neil Farrer, who takes on the role of Chief Data Science Officer. More

Senior Changes for Ipsos Public Affairs US

May 13 2014

Ipsos Public Affairs has made three senior management changes in its US team: Clifford Young has been promoted to President and John Vidmar to Chairman of the division in the US, while Julia Clark takes on additional responsibilities as VP leading the team in Chicago. More

Slow Organic Growth for Ipsos

Apr 23 2014

Ipsos has reported a 4.5% drop in revenue to EUR 343.3m in the first quarter of 2014, compared with EUR 359.6m a year previously. However organic growth - at constant scope and exchange rates - was 1.5%, in line with the performances recorded in the third and fourth quarters of 2013. More

Ipsos Social Media Division Launches App

Apr 22 2014

Social media research and communities specialist Ipsos SMX (Social Media Exchange) has launched a web app called 'Socialized Research Platform Mobile', which it says will give members a new way to view optimized content, and provide access to insights on any device. More

Ipsos Picks Realeyes as Facial Coding Partner

Apr 9 2014

London-based emotional analytics specialist Realeyes has signed an agreement to provide Ipsos with facial coding and body gesture response metrics, to help measure how people feel while they view advertising and communications content. More

Ipsos InnoQuest Launches 'Insight Accelerator'

Apr 2 2014

Innovation and forecasting business Ipsos InnoQuest has launched a new methodology called the 'Insight Accelerator', allowing marketers to test innovations and ideas through a process that takes just two days. More

InsightExpress Appoints Ad Measurement SVP

Mar 13 2014

In the US, online research and analytics company InsightExpress has appointed former Hall & Partners exec Jim Forrest as Senior Vice President of Ad Measurement Solutions. More

Ipsos Rolls Out MDx Portfolio in Japan and Australia

Mar 12 2014

Ipsos Healthcare has extended its Molecular Diagnostics (MDx) portfolio to Japan and Australia, where it will initially focus on oncology, with other therapy areas to be rolled out in the coming months. More

Ipsos Launches 'Overnight' Innovation Service

Mar 4 2014

Innovation and forecasting specialist Ipsos InnoQuest has launched a new service to test ideas and deliver a snapshot of quantitative consumer feedback in around eighteen hours. More

Ipsos Real-terms Revenue Flat

Feb 27 2014

Ipsos has reported a 4.3% decline in annual revenue to EUR 1.71bn, from EUR 1.79bn in 2012. The company blames the fall on exchange rates, its partial withdrawal from Eurozone countries like Greece and Portugal, and the sale of its Los Angeles-based film testing arm. Organic growth was 0.8%. More

Ipsos and comScore Target Affluent Americans

Feb 26 2014

In the US, Ipsos MediaCT and comScore have introduced a new cross-media planning tool which combines the Ipsos Affluent Survey with comScore Media Metrix data, in order to understand how affluent audiences access media across channels. More

emma Adds RDA's Consumer Segmentation Tools

Feb 19 2014

In Australia, Ipsos MediaCT has integrated RDA Research's geoTribes and geoSmart customer segmentation tools into emma, the industry-backed cross-media newspaper and magazine readership survey. More

Ipsos Retail Performance Expands to North America

Feb 12 2014

UK-based footfall counting and analysis specialist Ipsos Retail Performance has opened an office in Toronto, Canada, with the aim of servicing retailers across North America. More

Ipsos Makes Censydiam Management Changes

Feb 5 2014

Ipsos MarketQuest has appointed Jerry Forristal as Global Head of its Censydiam Institute; a unit responsible for training and further development of the Censydiam model. He replaces Sue Phillips, who has been named Global Head of Insight at qual specialist Ipsos UU. More

Garkhel Named Ipsos India Operations Head

Feb 5 2014

Ipsos has appointed Deepak Garkhel as Executive Director – Head of Operations in India, based in the firm's Delhi office. More

Egyptian Stations Accuse Ipsos over Ratings

Jan 27 2014

Ipsos is facing a legal challenge from a number of broadcasters in Egypt, who accuse it of bias in reporting audience ratings, according to reports in the Egyptian press. A statement from the global group says it is committed to quality and transparency and will prosecute those making unfounded claims. More

Ipsos Hires Canadian Media Leader

Jan 27 2014

Ipsos has appointed Joanne Van der Burgt to its media research practice in Canada, with a remit to grow the practice across the country. More

Ipsos Launches MediaMoments Content Monitor

Jan 22 2014

Ipsos MediaCT has launched a real-time content monitor called MediaMoments, allowing clients to understand how, when and where their content is consumed, and how experience of consumption differs according to platform. More

Sinclair Takes Regional Role at Ipsos Marketing

Jan 16 2014

Chris Sinclair, the former co-owner of UK agency TORA, has been appointed Regional Director for Ipsos Marketing in Europe and Africa. More

Cheung Adds Lead Role at Ipsos Malaysia

Jan 10 2014

Ipsos' Country Manager for Malaysia, Steve Murphy, has left the company and is replaced by Miranda Cheung, who adds the title to her existing responsibilities as country manager for Singapore. More

Ipsos Realigns Canada and Pacific Northwest Teams

Jan 9 2014

Ipsos has realigned its resources in Western Canada and the US Pacific Northwest, aiming to bring staff closer together and boost collaboration. To support the move, Mike Rodenburgh will now lead the company's business operations across the regions. More

Ipsos Confirms Passingham to Lead IIS

Dec 17 2013

Ipsos has confirmed that former TNS Regional CEO Judith Passingham will join its online data collection arm Ipsos Interactive Services (IIS) as Global CEO on 2nd January 2014. IIS was formerly part of Global Operations, led by Stewart Jones, and will now operate as a separate business. More

Ipsos Healthcare Launches Lupus Therapy Monitor

Dec 13 2013

Ipsos Healthcare has launched a multi-client Lupus Therapy Monitor in the top 5 EU markets - the UK, France, Germany, Italy and Spain. More

Ipsos and I-Behavior in Affluent Consumers Deal

Dec 9 2013

Ipsos has reached an agreement with WPP-owned behavioural targeting services firm I-Behavior, Inc. to help marketers manage and assess campaigns among affluent US consumers. More

Ipsos Healthcare Names Global Innovation Head

Dec 3 2013

Ipsos Healthcare has appointed Tom Nolte as Global Head of Innovation, based in the US, to drive the creation and delivery of solutions addressing emerging issues across the industry. More

New Leader for ViewsCast UK

Nov 26 2013

Ipsos Loyalty has appointed Nick Lygo-Baker as Head of its real-time customer feedback platform ViewsCast in the UK. More

Senior Appointments and New Office for Ipsos in Perth

Nov 25 2013

Ipsos Australia has appointed Luca Vittaloni as Head of Insights & Strategy - Western Australia, based in its Perth office which is moving to new premises within the city. More

Firms Team Up to Study Affluent US Households

Nov 19 2013

Three analytics and insight providers - Martini, Acxiom and Ipsos Mendelsohn - have partnered to provide information about the media habits and lifestyles of affluent households in the US. More

Ipsos MediaCT Hires Hodgson for emma Leadership Role

Nov 13 2013

Ipsos MediaCT has appointed Adam Hodgson as Research and Operations Director for its contract with The Readership Works' newspaper and magazine readership survey, emma. More

Ipsos Restores Fieldwork International Name in HK and Spain

Nov 1 2013

Ipsos has continued the restoration of the Fieldwork International name, dropping the Ipsos Healthcare Field Services brand from its data collection businesses in Hong Kong and Spain. More

Ipsos Launches In-Store Facial Profiling

Oct 25 2013

In the UK, Ipsos Retail Performance has introduced new facial analysis technology called 'Shopper Profile', promising retailers a better understanding of the demographics and behaviour of their customers. More

Ipsos Adds Hyperlipidemia Therapy Monitor

Oct 25 2013

In the US, Ipsos Healthcare has launched another in its syndicated Global Therapy Monitor series, this time covering Hyperlipidemia. Coverage will include drug share, future prescribing intentions and attributes that drive doctors' decision-making. More

Negative Currency Impacts Ipsos Third Quarter

Oct 23 2013

Ipsos has announced a 5% drop in third quarter revenues to EUR 418m (Q2 2012: EUR 440m) - the result of a 6.8% negative currency effect. The decline was partly offset by 1.8% organic growth during the period. More

Dorsey to Lead Ipsos Loyalty Tech/Telecoms Team

Oct 15 2013

In the US, Ipsos Loyalty has appointed Trish Dorsey as Senior Vice President and leader of its Technology and Telecommunications team. More

Nicholls to Head Ipsos Loyalty Employee Research

Oct 8 2013

In the UK, Jonathan Nicholls has moved from Ipsos MORI's Public Affairs division to serve as Head of Employee Research for Ipsos Loyalty - the division which focuses on helping companies improve business performance through customer satisfaction and relationship management. More

Ipsos Kicks Off 'Patient Journey' Studies

Sep 20 2013

Ipsos Healthcare has launched a range of 'syndicated patient journey studies', giving a holistic view of the end-to-end patient experience including the whole buying process. The first to launch is 'OncoJourney'. More

Ipsos Names Leader for Audience Measurement Group

Sep 16 2013

Ipsos has appointed Evan Borak as Senior Vice President of its media, content and technology division Ipsos MediaCT in the US, and Head of its Audience Measurement Group (AMG). More

Ipsos MORI Takes Scottish Independence Poll Role

Sep 16 2013

Ipsos MORI Scotland has been commissioned by television channel STV to provide its News unit with a series of six opinion polls charting the views of Scottish voters in the run up to the independence referendum in a year's time. More

Ipsos HK Launches Recruitment Data Solution

Aug 19 2013

Ipsos - via its Hong Kong office - has launched a platform integrating data from different stages of the staff recruitment process, branded as the Candidate Experience Optimizer (CEO). More

Ipsos Healthcare Builds Equity Offer

Aug 13 2013

Ipsos Healthcare has announced the global launch of a new research framework, EquityVision, which builds on its BrandVision product to 'link the major sources of commercial equity in the multi-channel healthcare marketing environment.' More

Wilson Returns to Ipsos in Senior Loyalty Role

Aug 7 2013

In London, former CFI Group exec Helen Wilson has re-joined Ipsos as Head of Account Management for its UK Loyalty business. More

Ipsos Revenue Levels Off in Q2

Jul 25 2013

Following a 2.7% fall in first quarter revenue, Ipsos has reported a 0.4% rise in its second quarter figures. However, negative currency effects meant that total first half 2013 revenues fell by 4% to EUR 803.7m. More

Bingham Takes Reins of Ipsos ASI Canada

Jul 23 2013

Ipsos has promoted ad research veteran Gordon Bingham to the role of President at Ipsos ASI in Canada. More

Munro is New CEO for Ipsos Australia

Jul 22 2013

Ipsos Australia has appointed Hamish Munro as its new CEO, based in Sydney and replacing Hugh Amoyal. More

Ipsos Extends Cardiovascular Series

Jul 22 2013

Ipsos Healthcare has extended its syndicated Cardiovascular Therapy Monitor Portfolio with the addition of a Monitor covering Stroke Prevention in Atrial Fibrillation (SPAF). More

Ipsos Sues Aegis over Synovate Sale

Jul 17 2013

Ipsos has filed a lawsuit in London's High Court against Aegis, claiming that the marcoms giant failed to disclose tax and fraud probes at Synovate, before it sold the company for £525m ($792m). As a result, Ipsos is seeking up to £65.8m ($100m) in compensation from Aegis. More

Ipsos Launches Shopper Insight Tools

Jul 17 2013

Ipsos Retail Performance has launched a new Shopper Insights suite which it says will enable managers and other store staff to understand and interpret both their traffic and transactional data. More

Grunther Joins Ipsos MediaCT

Jul 10 2013

In New York, media research veteran Scott Grunther has joined Ipsos MediaCT as Senior Vice President, Media. More

Ipsos UU Hires Hennekam in Melbourne

Jul 8 2013

Ipsos Marketing's qual arm Ipsos UU has appointed industry veteran Natalie Hennekam as Account Director in its Melbourne office. More

Ipsos ASI Introduces Real-Time Brand Reaction App

Jul 8 2013

Ipsos ASI has launched a smartphone app called Brand Shout, to measure consumers real-time reactions to brand touchpoints such as advertising, social media, and point-of-sale material. More

O'Meara Returns to Ipsos

Jul 3 2013

Paul O'Meara is returning to Ipsos Healthcare as Head of Autoimmune Therapy Monitors, based in NYC. He replaces Sabina Heinz who moves to head up the company's Diabetes, Cardiovascular and Respiratory portfolios, along with a number of new monitors. More

Ipsos MediaCT Hires for emma Roll Out Role

Jul 2 2013

In Australia, Ipsos MediaCT has appointed former Horizon Media CEO Jane Nicholls for its new role as Commercial Director, in charge of the commercialization and roll out of the new 'emma' newspaper and magazine readership survey, launched last week by The Readership Works. More

Ipsos UU Hires Two for Senior Team

Jul 1 2013

Ipsos Marketing's qual arm Ipsos UU has appointed Melanie Dowe as Sector Lead for clients in the financial services and IT sectors, and Jeff Borcherding as Head of the division's business with P&G in the US. Both hold the title of Senior Vice President. More

Ipsos Returns Fieldwork International Brand to Italy

Jun 25 2013

Data collection specialist Ipsos Healthcare Field Services has returned to its former name, Fieldwork International, in Italy. More

Ipsos Strengthens Strategy Partner Group

Jun 21 2013

In New York, Ipsos has appointed Stephane Goldsand and Jasper Snyder as Vice Presidents in its Strategy Partner Group. More

Ipsos Opens SMX Social Media Research Division

Jun 19 2013

Ipsos has launched a social media research and communities division called Ipsos SMX (Social Media Exchange), to provide clients with new approaches to market research into consumer engagement and interaction. More

Ipsos Rolls Out Molecular Diagnostics Monitor in Europe

Jun 17 2013

Ipsos Healthcare has launched its Molecular Diagnostics (MDx) Monitor in Europe. The service, gathers data from a wide range of stakeholders including drug-treating physicians and pathologists, will begin with coverage of oncology and be rolled out to other therapy areas. More

Ipsos Hires Leader for Bounty Partnership

Jun 4 2013

Ipsos Marketing has appointed Sophie Goddard to lead its partnership with Bounty, the UK pregnancy, baby and parenting club. More

Ipsos Launches New Censydiam Brand Growth Solution

May 29 2013

Ipsos MarketQuest has unveiled the 'next generation' of its suite of brand growth solutions, Censydiam, which it says helps users to identify and prioritise category and cross category opportunities for growth, analyse brand choice and measure brand equity. More

Jeffries Steps Up to Lead Ipsos UU in US

May 23 2013

April Jeffries has been promoted to the role of President of Ipsos UU, Ipsos Marketing's qualitative research arm in the US. She is based in the firm's office in Mahwah, NJ. More

Ipsos Strengthens North America Leadership

May 16 2013

Ipsos has made several key appointments in its North American leadership team, naming Jeff Cail as Chief Operating Officer, David Parma as President of Ipsos Marketing, and Jim Meyer as CEO of Ipsos ASI. More

Paper Puts Ipsos MORI's EE Partnership Under Spotlight

May 13 2013

In the UK, a partnership between Ipsos MORI and mobile phone company EE is in the public eye after the Sunday Times said data on EE customers was being offered to the Metropolitan Police. Both EE and MRS Code-compliant Ipsos MORI have confirmed that the data is aggregated and anonymised. More

Ipsos Restores Fieldwork International Name

May 8 2013

Specialist healthcare fieldwork consultancy Ipsos Healthcare Field Services has returned to its former name, Fieldwork International, in the UK. More

Ethnographic Studies Give Ipsos Patient's-Eye View

Apr 29 2013

Ipsos Healthcare has announced the launch of SEES, a range of disease-specific syndicated ethnographic studies, examining patients' experience and views. Initially available in the UK, France, Italy, Spain and the USA, the firm says the studies will 'bring to life the day-to-day challenges of living with a chronic disease'. More

Ipsos Q1 Revenues Down 5.3% in Q1

Apr 25 2013

Ipsos has reported a 5.3% drop in first quarter revenues to EUR 359.6m, which equates to a 2.7% drop at constant scope and exchange rates. The firm says these figures reflect a decrease in commercial activity in the final quarter of 2012. More

Ipsos Italian Radio Contract Extended

Apr 23 2013

Ipsos has been awarded a further year's contract to track Italian radio audiences, using its mobile radio audience measurement system MediaCell. More

Ipsos Expands Ilacqua's Role

Apr 18 2013

Ipsos Healthcare has given Jackie Ilacqua the additional role of Global Head of Syndicated Services, alongside her existing position as President of Global Oncology. More

Liz Musch to Lead Ipsos ASI

Apr 15 2013

Liz Musch has been appointed CEO of ad, brand and communications research division Ipsos ASI, succeeding Alex Gronberger who moves to the new role of regional CEO of Ipsos Latin America. She joins the Ipsos Management Board and will report to founder and CEO Didier Truchot. More

Ipsos Rolls Out Tumor-Specific Oncology Monitor

Apr 9 2013

In Canada, Ipsos Healthcare has rolled out a tumor-specific oncology monitor focusing on non-small cell lung cancer (NSCLC), planned as the first in a series of syndicated, cancer-specific monitors. More

Ipsos Sells Motion Picture Group

Apr 2 2013

Ipsos has sold its theatrical research division the Motion Picture Group (MPG) to a private investment company led by former MPG President Vincent Bruzzese. Terms of the deal were not disclosed. More

Paul Szwarc Rejoins Ipsos

Mar 28 2013

Customer satisfaction and loyalty specialist Paul Szwarc has rejoined Ipsos MORI, working in the firm's UK Loyalty division as a Director in the Financial Services team. More

Ipsos Opens APAC Employee Research Division

Mar 13 2013

Ipsos has set up a new Employee Relationship Management (ERM) practice in APAC, helping clients with talent attraction, employer branding, leadership development and staff retention strategies. More

Ipsos InnoQuest Hires Sensory Expert Josef Zach

Mar 13 2013

In Germany, forecasting specialist Ipsos InnoQuest has appointed sensory and consumer insight expert Josef Zach as Director, Research & Development, Product Testing. More

Ipsos Partners with Mums' Club Bounty

Mar 4 2013

Ipsos Marketing has announced a strategic partnership with Bounty, the UK's largest parenting club. The deal gives Ipsos clients access to Bounty's 37,000 strong Word of Mum Panel, comprising mums-to-be, new mums and those with pre-school age children. More

Ipsos Splutters as Smoke of Integration Clears

Feb 28 2013

Ipsos has reported 2012 revenues of EUR 1.8bn, up from EUR 1.4bn in 2011, but disappointing given the addition of Synovate. Accustomed to rapid growth, the group blamed the stall on politicians, the integration process and competitor poaching of senior staff. Profits however remained solid. More

Demar to Lead Ipsos InnoQuest and MarketQuest

Feb 27 2013

Lauren Demar has been promoted to the role of Deputy Chief Executive Officer, with responsibility for two Ipsos Marketing divisions: InnoQuest and MarketQuest. More

Ipsos Launches Retail Store Analysis Tools

Feb 26 2013

Footfall counting and analysis specialist Ipsos Retail Performance has launched a range of online reporting tools to help retailers view and analyse the performance of their stores. More

Ipsos Hires TNS' Lee as Philippines MD

Feb 20 2013

Ipsos has appointed former TNS exec Marie Lee as Managing Director of its operations in the Philippines. More

Ipsos Rolls Out WAO! in Poland

Feb 18 2013

Ipsos Loyalty is to roll out its WAO! share-of-wallet tool in Poland. The service measures share of wallet dynamics within a given category, then assess which aspects of satisfaction and loyalty are driving this. More

Ipsos Restructures North American Management

Feb 12 2013

Pierre Le Manh has stepped up to the role of CEO of Ipsos in North America, replacing Jim Smith, who becomes Special Advisor to co-Presidents Jean-Marc Lech and Didier Truchot. More

Lure of Luxury Pulls Shullman from Retirement

Feb 5 2013

Bob Shullman, the former President of affluent consumer measurement business Ipsos Mendelsohn, has set up his own consultancy called the Shullman Research Center, which offers a 'Luxury and Affluence Monthly Pulse' of future purchasing intentions of the US marketplace. More

Ipsos MediaCT Hires WPP MIG's Wallace

Jan 29 2013

In New York, Ipsos MediaCT has appointed former WPP MIG exec Paul Wallace as Vice President, responsible for both new business activity and managing and overseeing operations on active business. More

Ipsos Appointment Adds 'Diversity' to Board

Jan 24 2013

In Paris, Ipsos has appointed former EDS VP Mary Dupont-Madinier as an Independent Director on its Board of Directors, replacing Wladimir Mollof who has stepped down from the role. In a statement, the firm said the move will bring a 'greater diversity' to the Board. More

Phillips Returns to London as Ipsos Healthcare MD

Jan 22 2013

Ipsos Healthcare's Gareth Phillips has relocated from Singapore to London, to take up the position of Managing Director UK & Head of Western Europe. More

Yap Leaves TNS for Senior Ipsos Role

Jan 21 2013

Ipsos Marketing has appointed Stephen Yap, previously Global Account Director at TNS, as Head of Market Understanding & Measurement. More

Garton Leaves Ipsos to Set Up Own HK Agency

Jan 8 2013

Steve Garton, the former MD of Ipsos MediaCT Asia Pacific, has left to set up his own consultancy. The new firm will base its services around 'holistic communication' and ROI measures, supported by technology 'not previously available in Asia'. More

Ipsos Healthcare Names Evidence Generation Leader

Jan 8 2013

In New York, Ipsos Healthcare has appointed former TNS Healthcare leader Siva Narayanan as Senior Vice President, in charge of the firm's Evidence Generation, Value and Access portfolio. More

Former Ipsos OTX Leader Joins PreTesting Group

Dec 14 2012

New Jersey-based boutique ad research firm PreTesting Group has hired former Ipsos OTX SVP Audience Measurement Julanne Schiffer as EVP of Sales and Client Solutions. More

Ipsos Names Head of S.A. Marketing Biz Unit

Dec 6 2012

In South Africa, Ipsos has named Nick Coates Head of its Marketing Business Unit, which includes qual research, market understanding and metrics, and innovation and forecasting business units. He takes up the role next month. More

Ipsos Appoints South African Head

Nov 30 2012

Ipsos has appointed Harald Hasselmann as Country Manager of its South African operation, succeeding Jake Orpen who is leaving the company. More

Mike Everett Joins TNS

Nov 27 2012

TNS has appointed former Ipsos MORI CEO Mike Everett as Global Head of Stakeholder Management, based in London. More

Ipsos Launches Tool for Successful Innovation

Nov 14 2012

Ipsos innovation and forecasting division InnoQuest has unveiled a new Framework, centred around 'nine drivers critical to innovation success'. More

Straub and Stroud Strengthen MMA

Nov 14 2012

Ipsos forecasting and brand optimisation subsidiary Marketing Management Analytics (MMA) has appointed former Nielsen execs Paul Straub and Tom Stroud, to manage the firm's Midwest client base and support its innovation agenda, from a base in the Chicago office. More

RAJAR Extends Ipsos smartphone Trial

Nov 7 2012

UK radio research body RAJAR has commissioned Ipsos MediaCT to extend its Radio Listener Panel for a further year, as it continues to evaluate the agency's MediaCell smartphone measurement system. More

Ipsos Debuts Pre-Test Solution

Nov 1 2012

Ipsos ASI has launched a tool called Live|Test, combining behavioural web analytics with survey data to help marketers and advertisers decide on the best way to optimize their digital ad campaigns prior to launch. More

Incite Hires Former Ipsos Leader

Oct 25 2012

Former Ipsos Health MD Emily Peasgood has joined market research consultancy Incite as Principal in its Health Team. More

Synov-eaten: Now Ipsos Returns Focus to Growth

Oct 24 2012

Ipsos has reported 9-month revenues of just under EUR 1.28bn, up 45.1% on a constant currency basis since gobbling up Synovate a year ago. The firm says now that the integration is complete, it will 'resume its focus on growth' and on meeting its service quality and profitability targets. More

Ipsos Rolls Out Palestinian Media Consumption Study

Oct 23 2012

Ipsos MediaCT Jordan has launched a study to measure and analyze the media consumption habits of Palestinians living in the West Bank and Gaza. More

Ipsos MORI and King's College Form Partnership

Oct 23 2012

Ipsos MORI and King's College London are to bring together some of their researchers to develop new studies and maximise learnings from existing research. More

New InnoQuest System Classifies Innovations

Oct 19 2012

Innovation and forecasting unit Ipsos InnoQuest has unveiled the Archetype IQ System, which classifies CPG innovations into twelve 'Archetype profiles' to help clients gauge the potential for their latest ideas. More

Ipsos Extends Hispanic Insight with Fusiona

Oct 16 2012

Ipsos has launched a qualitative practice called Fusiona within its Ipsos UU business, promising to help clients connect with Hispanic consumers at a 'deeper level'. More

WPP's Greenwood Replaces Friend at Ipsos MediaCT

Oct 10 2012

Ipsos MediaCT – which measures how consumers access, use and respond to media content – has appointed former WPP leader Jon Greenwood as President in the US, replacing Bruce Friend who left the firm in July. More

Ipsos Observer Rolls Out in Switzerland

Oct 5 2012

Ipsos has extended its specialist data and delivery business Ipsos Observer to Switzerland, to offer local clients access to the firm's global field and tab services. More

Carriou Named CEO of Ipsos MediaCT

Sep 7 2012

Yannick Carriou has been appointed Chief Executive of Ipsos MediaCT, replacing Richard Silman, who has taken on the role of Head of Corporate and Social Responsibility programs across the group. More

Former P&G Exec Joins Ipsos ASI China as MD

Aug 29 2012

In China, Eddie Chien has joined ad and brand research specialist Ipsos ASI as Managing Director, after twenty years at Procter and Gamble (P&G). More

Ipsos MarketQuest Promotes for Product Testing Lead

Aug 16 2012

In New York, Ipsos has moved David Lansanah to the position of Global Managing Director of its product research and development arm MarketQuest. More

Ipsos Healthcare Hires Clarke to Drive Syndicated Business

Aug 6 2012

Ipsos Healthcare has appointed Richard Clarke as Global Business Development Director for Syndicated Services, based in Kuala Lumpur. More

Ipsos InnoQuest Launches non-FMCG Tool

Jul 31 2012

Specialist innovation and forecasting business Ipsos InnoQuest has rolled out a new market potential analysis tool called Vantis*Optimize, designed specifically for clients planning to launch non-FMCG products or services. More

Ipsos Reports First Half Revenues

Jul 25 2012

Ipsos has reported a 53.4% increase in first half revenues to EUR 837.0m, reflecting the integration of Synovate into its financial statements. More

ORC Veteran Warren Frankel Joins Ipsos Observer

Jul 19 2012

ORC International veteran Warren Frankel has taken up the post of President of specialist data and delivery business Ipsos Observer in America, responsible for overseeing domestic teams while working closely with the rest of the Ipsos network. More

Freeman Takes New Senior Ipsos Role

Jul 16 2012

In the UK, Ipsos has transferred Belinda Freeman to the new role of Head of Distribution and Merchandising Tracking, with a particular focus on emerging markets. More

Ipsos Rolls Out Audience Panel in Jordan

Jul 16 2012

Ipsos has launched its Online Audience Panel Data service in Jordan, adding to its existing MENA coverage across the UAE, KSA, Oman, Kuwait, Qatar, Lebanon, Jordan, Syria, Egypt and Morocco. More

Appointment: Ipsos ASI Upgrades Brand Value Creator

Jul 9 2012

Ipsos ad division ASI has announced an updated version of its Brand Value Creator (BVC) solution, promising advertiser clients a deeper understanding of how they can build their brands. More

Ipsos Loyalty Aims for the WAO! Factor

Jun 28 2012

Ipsos Loyalty has followed up last year's WAR with the launch of a research solution called WAO!, to help clients understand 'share of wallet' in their target sectors. More

Ipsos Hires Yahoo! AdLabs Leader for Digital Ad Division

Jun 27 2012

In the US, Ipsos has appointed former Yahoo! AdLabs head Ken Mallon as Global President of Ipsos ASI|digital, a practice focused on advertising research in digital and social media spaces. More

Ipsos Hires Strategist for IOTX Centre

Jun 27 2012

In the UK, Ipsos has appointed Victoria Kaulback as Senior Brand Strategist in its research innovation centre, the Open Thinking Exchange (IOTX), where she is tasked with introducing the firm's first 'productised' solutions in Europe. More

Dubai Office for Ipsos Interactive

Jun 21 2012

Online market research specialist Ipsos Interactive Services (IIS) has opened an office in Dubai, where it has appointed former Maktoob Research exec Dima Hijjawi as an Account Manager. More

Ipsos Healthcare Hires IMS Veteran for AsiaPac

Jun 20 2012

In Shanghai, Ipsos Healthcare has appointed IMS Health veteran David Twinberrow as Head of Syndicated Services, Asia Pacific, charged with leading the planned expansion and development of the firm's Therapy Monitor portfolio across the region. More

Ipsos OTX MediaCT Loses Friend

Jun 11 2012

Bruce Friend has resigned from his role as President of Ipsos OTX MediaCT and will leave the company after ten years, to return to the client side or work in a smaller provider company. More

Myers Crosses Pond to Lead Ipsos Marketing in UK

Jun 7 2012

Ipsos MORI has transferred Rob Myers from his role as President of Marketing in the US, to the post of Managing Director for Ipsos Marketing in the UK. He replaces Susan Malcolm who is relocating to Australia for personal reasons. More

Ipsos and Gemius Win Hungarian Audience Contract

May 17 2012

Ipsos and digital research agency Gemius have been re-appointed as official providers of Internet audiences measurement in Hungary. The four-year contract starts in January 2013 and will for the first time include mobile audience insights (gemiusMobile) and online video data (gemiusStream). More

Senior Appointments for Ipsos Asia Pac

Apr 27 2012

Ipsos has announced a number of senior qual appointments in Asia Pacific, including that of Gordon Milne as leader of its Ipsos UU qual business across the region. More

Synovate Integration Slows Ipsos Growth

Apr 26 2012

Ipsos has reported a 46% increase in first quarter revenues to EUR 379.9m, reflecting the addition of Synovate's business. However, it admits the need to integrate the two businesses has slowed expansion: volume of sales was down slightly on Q1 2011, and organic growth of just 2% is expected this year. More

Former Ipsos ASI Leader Anne Hedde Joins Schlesinger

Apr 24 2012

US-based data collection firm Schlesinger Associates has appointed Ipsos ASI's former Global President Anne Hedde as Managing Director of its online data collection arm, Schlesinger Interactive. More

Ipsos Hires Gallagher for Financial Services Role

Apr 23 2012

In the US, Ipsos Loyalty has appointed research veteran Thomas Gallagher as Vice President in its Financial Services practice. More

Hansa and Ipsos Join for Indian Readership Bid

Apr 17 2012

India's Hansa Research has partnered with Ipsos to make a joint bid for the new Indian Readership Survey (IRS) contract, which will start in 2013. More

Ipsos Healthcare Names Leader in China

Apr 11 2012

Following the acquisition of Synovate, Frank Guo has been promoted to the position of Director, Healthcare China for Ipsos Healthcare, in charge of the division's business across the country. More

Ipsos Introduces Molecular Diagnostic Monitors

Apr 5 2012

Ipsos Healthcare has launched a suite of Molecular Diagnostic Monitors, to provide a multi-stakeholder view of the global MDx (molecular diagnostics) market across multiple indications. More

Nielsen Loses UKOM Contract to comScore

Apr 4 2012

UKOM, the cross-industry organisation set up to oversee the measurement of online audiences, has ended its partnership with Nielsen and instead appointed comScore as its new partner for online media measurement in the UK. More

Ipsos Opens Qatar Office for JV

Apr 3 2012

Ipsos has expanded in the Middle East through a joint venture with family-owned business group Darwish Holding, which is headquartered in Qatar. The new Doha-based initiative is led by Ipsos Qatar Managing Director Elie Nawar. More

Ipsos Launches UAE Panel

Mar 30 2012

The MENA division of Ipsos Interactive Services (IIS) has launched its panel in the United Arab Emirates, continuing its roll-out throughout the region. More

Ipsos' MediaCell Launches in MENA

Mar 26 2012

Media and communications research provider Ipsos MediaCT has rolled out its passive radio audience measurement tool MediaCell across the Middle East and North Africa (MENA), to measure which radio stations respondents are listing to in the region. More

Ipsos and Innerscope Link for TV Biometrics

Mar 23 2012

In New York, Ipsos MediaCT and biometric measurement specialist Innerscope Research have designed a new methodology, emoTV, which measures both the conscious and unconscious responses of audiences to TV shows. More

MMA Hires Former MarketShare Exec Jude Ryan

Mar 22 2012

Ipsos-owned Marketing Management Analytics (MMA) has appointed former MarketShare exec Jude Ryan as Vice President of Analytic Innovation, with responsibility for expanding the division's predictive solutions. More

Ipsos Hires Global Talent Partner

Mar 19 2012

Ipsos has announced the appointment of Synovate veteran Jenny Broughton as a Global Talent Management Partner, and separately has given more details of the structure of its new InnoQuest Practice. More

New Structure for Ipsos Marketing

Mar 12 2012

Ipsos, continuing its integration of Synovate, has reorganised its largest global business line, Ipsos Marketing - which accounted for nearly half the group's revenues in 2011 - forming four distinct practices. More

Ipsos MORI Partners for 'Visually Compelling' Data

Mar 9 2012

In London, Ipsos MORI has hooked up with the Central Saint Martins College of Art and Design, to 'transform' the way it visually represents its client data in presentations and other communications. More

Ipsos Profits Soar 30% to EUR 86.1m

Mar 1 2012

Ipsos has reported a 19.5% increase in revenues to EUR 1,362.9m for the full year 2011 following its acquisition of Synovate last October, while net profit soared 30% to EUR 86.1m. For 2012, the firm is anticipating what it describes as 'a year of construction'. More

Ipsos Launches Egyptian Panel

Feb 6 2012

Ipsos MENA has launched an online panel in Egypt, and will follow up with one in the UAE later this month. More

Ipsos Poland Restructures after Merger

Feb 2 2012

Following its acquisition of Synovate, Ipsos has appointed a new management team in Poland, led by Kurt Thompson, Synovate's former CEO for Central/Eastern Europe & the Middle East. More

Time Warner Opens Medialab Testing Facility in NYC

Jan 25 2012

Media and entertainment giant Time Warner has opened a media lab in New York, aiming to provide a 360 degree view of consumer behavior. The Lab features biometric monitoring and eye tracking, a 50-seat screening room, in-home living room simulation, and a live broadcast capability. More

MMA Opens Pricing Strategy Practice

Jan 11 2012

Ipsos-owned Marketing Management Analytics (MMA) has opened a new real-time Pricing Strategy practice, integrating predictive analytics with behavioural data and consumer research to help clients make judgments on pricing or react quickly to competitors' pricing actions. More

Ipsos Launches Middle Eastern Panel

Jan 9 2012

Ipsos has launched its first online panel for the Middle East, in Saudi Arabia. The move coincides with the opening of Ipsos Interactive Services (IIS) MENA, lead by Director Nader Kobeissi, in the region. More

Ipsos Invests in Online Research Firm AdMaster

Jan 3 2012

Ipsos has invested an undisclosed amount in online ad monitoring specialist AdMaster, in a bid to better understand consumers' viewing attitudes, habits and responses to digital ad exposure in China and other Asia Pacific countries. More

Moses Leaves EmSense to Head Ipsos Neuroscience Arm

Dec 20 2011

In the US, EmSense's Chief Analytics Officer Elissa Moses has left the company to join Ipsos as EVP for Neuroscience and Emotion. She starts her new job on January 3rd. More

Ipsos Creates Full Service Agency in Pakistan

Dec 16 2011

Ipsos has set up a new operation in Pakistan, led by former MEMRB Country Head Abdul Sattar Babar, who is supported by a team of 30 full-time marketing and media researchers based in Islamabad, Lahore and Karachi. More

Ipsos Acquires Vietnam's CBI

Dec 7 2011

Ipsos has extended its presence in South East Asia with the acquisition of analysis specialist Consumer Behavior & Insight (CBI) in Vietnam. Terms of the deal were not disclosed. More

Ipsos ASIIdigital Debuts Mobile Survey Option

Dec 7 2011

Ipsos ASIIdigital - a global practice within the group's ad research division ASI - has created a new platform for ad effectiveness testing on mobile devices. More

Synovate Execs Join New Ipsos UK Senior Team

Dec 5 2011

Ipsos has announced its new senior leadership line-up for the UK, following the Synovate acquisition. Former Synovate senior execs Dave Hannay, Hilary Worton, Paul Stamper, Deborah McCrudden and Yusuf Ramadan are all included in CEO Ben Page's team. More

SE Asian Appointments Round Out Ipsos Restructure

Dec 1 2011

Following its acquisition of Synovate, Ipsos has promoted Grant Bertoli to the position of CEO for South East Asia (SEA), and confirmed the appointment of Synovate's Singapore MD Miranda Cheung as MD of Ipsos in Singapore and SEA. Senior European and US roles have also been finalised. More

Ipsos and Survey Analytics Link for Mobile Panel

Nov 22 2011

In the US, Ipsos Loyalty has partnered with research software specialist Survey Analytics, to offer clients mobile panel capabilities. More

Synovate Global CEO Leaves Following Acquisition

Nov 15 2011

Synovate CEO Robert Philpott has left his job as part of a management restructure, following Ipsos' recent acquisition of the firm. It is not yet known what his next career move will be. More

Ipsos Names Leader in Québec

Nov 15 2011

In Canada, Ipsos has promoted Luc Durand to the position of President, responsible for all its client service operations in Québec. More

Former L'Oreal Insights VP Joins MMA

Nov 10 2011

In the US, former L'Oreal exec Mark Anton has joined Synovate-owned Marketing Management Analytics (MMA) as Senior Vice President, Strategic Accounts. More

Ipsos MediaCT Launches Smartphone Research Suite

Nov 8 2011

In the UK, Ipsos MediaCT has launched a suite of research tools under the umbrella name of Mobi-Vision, to enable clients to capture insights in real-time via their smartphones. More

Ipsos China Restructures for Synovate Integration

Nov 4 2011

Following its recent acquisition of Synovate and in line with plans to withdraw the Synovate brand in January, Ipsos has restructured its team in China. Five 'Combined Country Managers' will ready the businesses for integration while ensuring they run separately until the end of the year. More

Ipsos Makes the Most of 2011

Oct 26 2011

Ipsos - now the world's third largest market research company - has reported organic growth of 6.0% for the first nine months of the year, with revenue rising to EUR 845.8m. Growth slowed slightly in the third quarter and the firm is hunkering down for tough economic times ahead. More

New Role for Spergel at Ipsos OTX MediaCT

Oct 26 2011

Ipsos OTX MediaCT has promoted Ben Spergel to SVP, Television Insights. He remains Product Manager for the major tracking study TV Dailies. More

Ipsos Launches WAR to Track Consumer Spending

Oct 20 2011

In New York, Ipsos Loyalty Research has introduced the 'Wallet Allocation Rule' (WAR); a new research model to help businesses track their share of consumer spending. More

Video Game Specialist Joins Ipsos OTX MediaCT

Oct 18 2011

In the US, Ipsos' digital and media specialist arm, OTX MediaCT has appointed Robert Lightner as EVP in charge of its video game research business. He will be based in San Francisco, where he will also serve as local company lead. More

Sharp Joins TNS in Global COO Role

Oct 17 2011

TNS has today announced the appointment of Kristin Sharp as global COO of its qualitative business, starting immediately. She joins from Ipsos' US qual division Understanding UnLtd, of which she was CEO and President. More

Ipsos Completes Synovate Buy

Oct 12 2011

Ipsos has completed its acquisition of Synovate for £528.8m - up £3.8m from the previously agreed figure of £525m - to form the third largest market research company in the world. More

Ipsos Share Sale Success Paves Way for Synovate Buy

Sep 29 2011

Ipsos has successfully completed the EUR 200 million rights issue it announced three weeks ago, reporting strong demand for the shares. The money will be used to part-fund the company's acquisition of Synovate, alongside existing cash and credit, and a EUR 250m loan. More

Ipsos MORI Appoints Former BASES MD

Sep 26 2011

In the UK, Ipsos MORI has appointed former Nielsen BASES EMEA MD Susan Malcolm as Managing Director for its Ipsos Marketing division. More

Ipsos Markinor Launches New SA Omnibus

Sep 16 2011

In South Africa, Ipsos Markinor has introduced a new omnibus serviced called Omni-Express, to help clients measure consumer opinion and attitudes across the country. More

Next Stage for Ipsos 'Phone-based Radio Measure

Sep 12 2011

In London, Ipsos MediaCT has established a test panel of just over 350 respondents for its mobile phone-based radio measurement system, MediaCell. The move follows successful initial trials of the device. More

Ipsos to Issue Shares to Part-Fund Synovate Buy

Sep 8 2011

Ipsos is planning to issue around EUR 200m worth of new shares, to part-fund its acquisition of Synovate. More

TNS Man Takes Over Digital at Ipsos AsiaPac

Sep 1 2011

Ipsos today announced the appointment of Bernice Klaassen as its Asia Pacific Regional Director for Digital. He was previously Global Director for Digital at TNS. More

GfK's McLaren Appointed VP at Ipsos

Aug 30 2011

In the US, Ipsos' digital and media specialist arm, OTX MediaCT has appointed ex-GfK man Mark McLaren as Vice President of the Syndicated Services Team. More

Synovate Revenue Up 8.4% to £269.7m

Aug 25 2011

Synovate has reported an 8.4% rise in revenue to £269.7m for the first half of the year, ahead of its forthcoming sale to Ipsos for an agreed £525m. Organic gross revenue growth was 6.6% and operating profit rose 14.9% to £5.4m despite a ten percent rise in headcount. More

O'Brien Returns to Lead Ipsos Understanding UnLtd

Aug 23 2011

In the US, Marilyn O'Brien has re-joined qual and innovation specialist Ipsos Understanding UnLtd (IUU) as Chairwoman and CEO, after a year-out spent in a global role at Ipsos. To support O'Brien's return, Peter Weylie and Ali Perry have been promoted to the role of Co-President. More

Global Agencies Bounce Back - Honomichl

Aug 16 2011

The world's 25 largest research firms had revenues of $18.8 billion in 2010, up 4.9% on the previous 'dismal' year - a 'very healthy turnaround' according to industry authority Jack Honomichl. However, 'real' revenues were not quite back to their 2008 levels, and some companies continued to shrink. More

Ipsos Observer Debuts 'Listening' Service

Aug 10 2011

In New York, specialist data and delivery business Ipsos Observer is launching 'Social Observer', which integrates its survey management, data collection and delivery services with online social media 'listening'. More

Ipsos First Half Revenues Rise 5.6%

Jul 28 2011

Fresh from announcing its deal to buy Synovate, Ipsos has achieved organic growth of 6.3% in the first half of the year, reporting a 5.6% increase in revenues to EUR 558.2m. More

Ipsos Agrees to Buy Synovate for £525m

Jul 27 2011

Ipsos has agreed to acquire Synovate for £525m (EUR 595m), creating the world's third largest market research company. The deal is to be funded with cash, new debt financing, and a rights offering to Ipsos shareholders. More

Publicis and WPP to Bid for Aegis?

Jul 26 2011

According to reports in the UK press, Publicis and WPP are both planning to make bids for the remainder of marcoms group Aegis, once it has completed the sale of its market research arm Synovate. More

Cail Returns to Ipsos to Head US Operations

Jul 26 2011

In New York, Jeff Cail has returned to Ipsos to head US operations as President and Chief Executive Officer. More

Ipsos Appoints Ng to Build Tech Business in Singapore

Jul 18 2011

In Singapore, Ipsos has appointed former TNS director Melanie Ng as South East Asia (SEA) Regional Director for Technology. More

BBC Names 37 Agencies for Roster

Jul 14 2011

In the UK, the BBC has named 37 agencies which have been selected to become part of the BBC's audience research roster. The firms are now preferred suppliers and can pitch for research projects designed to uncover what the corporation's audiences want and value. More

Ipsos ASI Launches Digital Practice in New York

Jul 12 2011

Ad research specialist Ipsos ASI has launched a New York-based global practice to help marketers and advertisers better understand the future of digital advertising. The new 'Ipsos ASI Digital' division will be led by former Ipsos Open Thinking Exchange SVP Jim Forrest. More

Ipsos Hires Bertoli for Asian Leadership Roles

Jul 11 2011

Ipsos has appointed former TNS MD Grant Bertoli as its Regional Director of South East Asia (SEA) and Managing Director for Singapore. More

Synovate's Mystery Suitor is Cinema Owner

Jul 11 2011

In the UK, it has been revealed that Doughty Hanson - which owns the Vue cinema chain - is the mystery company interested in buying Aegis' market research arm Synovate. More

Higher Price for Synovate?

Jul 4 2011

Aegis may be offered up to £600m for Synovate by an as-yet unidentified bidder, according to reports: considerably more than the rumoured value of the current 'exclusive' Ipsos bid, c.£520m. More

Ipsos Names SA Innovation and Brand Leader

Jun 30 2011

In South Africa, Ipsos has appointed former Nielsen exec Elmari Campher as Head of Innovation and Brand Research, based at its head office in Randburg. More

Aegis Confirms Talks with Ipsos are 'Exclusive'

Jun 29 2011

The Board of Aegis Group has confirmed that its talks with Ipsos about the possible sale of Synovate are 'exclusive', following a report in the UK press that it had received an expression of interest from private equity group Cinven. More

Kantar Ditches Promedius for TrueSample

Jun 28 2011

Kantar is to roll out MarketTools' TrueSample quality solution across its network, following the breakdown of the Promedius Group, the not-for-profit quality consortium it launched with GfK and Ipsos less than a year ago. More

Ipsos MediaCT and Zokem Link for smartphone App

Jun 27 2011

In the UK, Ipsos MediaCT has partnered with Finnish mobile measurement firm Zokem to launch the M3 solution; a new app that combines the collection of smartphone and tablet usage data combined with event-based survey polls. More

RAJAR Extends Ipsos MORI Contract

Jun 24 2011

RAJAR, the UK's radio audience research body, has extended its audience measurement contract with Ipsos MORI through to 2014. The agency has conducted the programme since RAJAR was founded in 1992. More

Equity Group Cinven Makes Synovate Enquiry

Jun 24 2011

According to a report in the UK press, marcoms group Aegis has received an expression of interest in its market research arm Synovate from private equity group Cinven. More

Ipsos in Talks to Buy Synovate

Jun 6 2011

The Board of Aegis Group has confirmed that it is in talks with Ipsos about the possible sale of its market research arm Synovate. Analysts suggest a price of around £500m and the combination would create the world's fourth largest research agency. More

Ipsos Debuts Documentary-Style Video Reports

May 31 2011

In the US, qual and innovation specialist Ipsos Understanding UnLtd (IUU) has launched QualTV, a new report filmed in the style of a documentary reality show. More

ASI Next in Ipsos' Asia Pacific Restructure

May 24 2011

Ipsos has announced a restructure of its ASI advertising division in the Asia Pacific region. Kym Penhall is promoted to MD of the region, while Great China MD Javier Calvar adds new responsibilities, and Peter Fairbrother and Keith Spencer also take up new roles. More

Ipsos Moves to Rockefeller Center

May 18 2011

Ipsos has moved its New York HQ from Broadway to the Time-Life Building in Avenue of the Americas, occupying the entire 15th floor of the 48-story building. More

Ipsos Hires Hadfield for Audience Measurement Role

May 17 2011

In the US, Ipsos OTX MediaCT has appointed Lorraine Hadfield as President of its Audience Measurement practice. The role includes overseeing the management and direction of the Ipsos Mendelsohn affluent consumer measurement business. More

Ipsos Hires Product Development Head

May 3 2011

In Canada, Ipsos has appointed Mike Rodenburgh as Vice President of Product Development for its research innovation center, the Open Thinking Exchange. More

Ipsos Reports 6.2% Organic Revenue Growth

Apr 27 2011

Ipsos has reported first quarter 2011 revenues up 9.8% to EUR 260.1m, from EUR 236.9m in the prior year period - equivalent to 6.2% organic growth. More

Ipsos OTX Promotes Villain to Unify Media & Tech Teams

Apr 11 2011

In the US, Ipsos OTX MediaCT has appointed Eric Villain to the newly created role of President, Media & Technology, to lead a team unifying these previously separate specialisms. More

Ipsos Buys in Central America

Apr 5 2011

Ipsos has signed an agreement to acquire the assets of the Custom Research division of 'TMG - The Marketing Group', which is based in Central America. Terms were not disclosed. More

Ipsos Adds Innerscope's Biometrics to Ad Testing

Mar 17 2011

In the US, Ipsos and biometric measurement specialist Innerscope Research have partnered to integrate measures of unconscious emotional engagement into Ipsos' products. More

Ipsos Break the Billion Barrier in 2010

Feb 23 2011

Ipsos has reported a 20.9% increase in 2010 revenues to EUR 1,140.8m, compared with EUR 943m the previous year, while for the period, net profit climbed 25.7% to EUR 66.2m. More

Ipsos Rolls Out Gaming Insights Tool in UK

Feb 17 2011

Ipsos has announced the UK roll-out of its GamePlan Insights tool, which examines behavioural and attitudinal trends in the videogame market. More

Ipsos Opens New Office in Malaysia

Feb 17 2011

Ipsos has opened an office in Kuala Lumpur, Malaysia, which will be led by Country Manager Steve Murphy. More

Senior Hires for Ipsos in UK and India

Feb 11 2011

UK-based Ipsos MORI has appointed Dr. Denise Fairhurst as Head of Employee Relationship Management, while parent company Ipsos has appointed Sonia Pall as its new Country Manager and CEO in India. More

Media Veteran Hired to Manage Aus Readership Metric

Feb 4 2011

In Australia, non-profit body The Readership Works has appointed media specialist Mal Dale for the newly created position of General Manager, responsible for developing, launching, and managing the country's new print readership metric. More

Ipsos' Thompson Takes Senior Social Media Role

Feb 2 2011

In New York, Ipsos OTX MediaCT is expanding its Corporate Development team with the appointment of Kevin Thompson as Senior Vice President, Social Media. More

Ipsos Omnibus Adds Cell Phone Dialling

Jan 20 2011

In the US, Ipsos' Omnibus Division has added cell phone dialling to its telephone omnibus, in an attempt to offer clients improved respondent representation. More

Samson Nabs Windle to Lead Digital Comms Practice

Jan 18 2011

In the UK, newly formed full service MR agency Samson Research has appointed media research veteran Richard Windle to lead its Digital Communications practice. More

Holland Joins Ipsos Health in Pharma Metrics Role

Jan 18 2011

In the UK, Ipsos Health has appointed Mike Holland as Research Director, to focus on the continued development of key metrics for the pharmaceutical sector. More

Ipsos MORI Hires UK Retail & Shopper Head

Jan 13 2011

Ipsos MORI has appointed Lindsay Cowan, formerly TNS Research International's Global Director of Shopper Insight, as Head of UK Retail and Shopper. More

Richardson Takes MD Role at Ipsos Asia Pacific

Jan 10 2011

Ipsos has appointed David Richardson as Managing Director of Asia Pacific, to help lead businesses across the India, Southeast Asia, Australia, Japan, Korea and Greater China regions. More

Ipsos Restructures AsiaPac Under Lifeng Liu

Jan 7 2011

Ipsos has named a new management team in Asia Pacific, led by Lifeng Liu who was formerly CEO of Greater China. More

Former Ipsos Colleagues Launch New Agency

Dec 20 2010

In the UK, former Ipsos directors Sam McGuire and Alison Bigsby have founded a full service market research agency, Samson Research. More

Ipsos ASI Promotes Mooth for P&G Leadership Role

Dec 16 2010

In the US, ad pre-testing specialist Ipsos ASI has promoted Rob Mooth to lead its relationship with his former employer Procter and Gamble in North America. More

Media Veteran Cesaria Joins Ipsos OTX

Dec 10 2010

In New York, Joseph Cesaria has rejoined Ipsos as Senior VP of Business Development at Ipsos OTX. He joins from InsightExpress where he served as Group Director Media Research. More

Ipsos Launches 'Largest Call Centre in Africa'

Dec 8 2010

Ipsos has unveiled what it describes as the 'largest research-based call centre in Africa'. The firm's decision to invest in building up the English-speaking call centre in Randburg, South Africa was taken in late 2008. More

Ipsos ASI Rolls Out Digital Ad Measure

Dec 6 2010

In the US, ad pre-testing specialist Ipsos ASI has introduced a tool to measure the impact and effectiveness of digital advertising. More

Ipsos and THISDAY Link for Nigerian Election Polls

Dec 3 2010

Ipsos Nigeria has partnered with local news provider THISDAY to conduct political polling in advance of the April 2011 elections. Ipsos says this is the first time a research agency has conducted political polling in the country on such a large scale. More

Ipsos Understanding UnLtd Promotes Sharp to CEO

Nov 23 2010

In the US, Ipsos Understanding UnLtd (IUU) - the firm's qual and innovation research brand - has promoted former P&G veteran Kristin Sharp to the post of CEO. She also becomes a member of the North American leadership team. More

Ipsos Vantis Launches Product Monitoring Service

Nov 4 2010

In New York, product innovation specialist Ipsos Vantis has launched 'Vantis Files', a syndicated research offering that monitors competitive products and services across multiple industry sectors. More

MEC Hires Former Ipsos Hungary Leader for CEO Role

Nov 2 2010

WPP-owned media agency MEC has appointed former Ipsos exec Janos Gulyas as CEO for its Hungarian operation. More

Wright Returns to Ipsos OTX Media CT in US

Oct 28 2010

In the US, Ipsos OTX MediaCT - which specializes in the media, content and technology sectors - has moved former OTX Europe head Ian Wright to the position of Executive Vice President of Corporate Development. More

Buoyant Ipsos Predicts EUR 1bn+ 2010 Revenues

Oct 27 2010

Ipsos has reported a 27.9% increase in Q3 revenues to EUR 283.6m, compared with EUR 221.8m in the prior year period. The firm is already projecting that for the first time, annual revenues will exceed the one billion euros mark. More

Ipsos Loyalty Names New COO

Oct 12 2010

In New York, Ipsos Loyalty has promoted Ken Peterson to the position of Chief Operating Officer, where he will focus on maximising efficiency and optimising client service. More

Ipsos MediaCT Lures Barbaccia from Nielsen

Oct 7 2010

In the UK, Nielsen veteran Marco Barbaccia has joined Ipsos MediaCT as International Director of Electronic and Digital Audience Measurement. More

Ipsos Vantis Hires Giusto for Technology Innovation Role

Oct 6 2010

Ipsos Vantis, the global group's product innovation division, has appointed Randy Giusto as Senior Vice President in its technology business. More

Ipsos Consolidates in Cincinnati

Sep 29 2010

In the US, Ipsos is consolidating its Cincinnati operations into one large office, based in the city's historic Columbia-Tusculum neighborhood. More

Ipsos Names Mann for Loyalty Bus Dev Role

Sep 28 2010

Ipsos Loyalty - which focuses on helping companies improve business performance through customer satisfaction and relationship management - has appointed MR client services specialist Joe Mann as Vice President, Business Development. More

Ipsos Wins Aus Readership 'Currency' Survey

Sep 21 2010

Ipsos MediaCT has been chosen by Australian non-profit body The Newspaper Works to develop and run a new readership measurement system for the country's newspapers and magazines. More

Ipsos' Big Idea for Middle East

Sep 6 2010

Advertising division Ipsos ASI has launched its 'Big Idea' service in the MENA region (Middle East and North Africa). More

Language Connect Hires Former Ipsos MORI Director

Sep 3 2010

Former Ipsos MORI director Maggie Little has joined Language Connect, a specialist in language services for market research, in the newly created role of Business Development Director. More

Ipsos Observer Restructures in US

Aug 31 2010

Ipsos Observer has restructured its US team into three geographical regions, and promoted Allison Gunn, John Ward and Dennis Barbelet to lead each of the teams. More

Change in the Air for Weather Channel Researcher

Aug 23 2010

In New York, former Weather Channel media researcher Ned Greenberg has joined Ipsos OTX MediaCT as Vice President, Syndicated Solutions. More

Ipsos Interactive Services Hires P&G Exec

Aug 16 2010

In the US, Ipsos Interactive Services (IIS) has appointed former Procter & Gamble exec Dr Nancy Brigham as Vice President of Global Operations, North America Sample Access & Engagement. More

Shanker to Lead Ipsos Observer

Aug 10 2010

In the US, Ipsos has moved former OTX COO David Shanker to lead its specialist data and delivery division Ipsos Observer as Global President. More

Bandick Joins Ipsos' IUU to Lead Health Team

Aug 5 2010

In the US, healthcare research specialist Mike Bandick has joined Ipsos Understanding UnLtd (IUU) - the qual division of Ipsos North America - as Vice President of Health. More

Ipsos Bounces Back

Jul 28 2010

Global research group Ipsos has reported a very strong performance for the first six months of 2010, with revenue up 18.1% to EUR 528.8m (organic growth 7.7%) and adjusted net profit up 33.7% to EUR 32.0m. More

Ipsos MORI Strengthens Global and UK Ops Teams

Jul 20 2010

Ipsos MORI has restructured its operations team. Rowland Lloyd is promoted to the post of Regional Director, Western Europe and South Africa Operations, while Jane A'Court and Sarah Michell become Joint MDs of Operations in the UK. More

'Work with Ipsos' Joint Venture Launched

Jul 20 2010

In the UK, media and communications research provider Ipsos MediaCT has partnered with qualitative media specialist Work Research to launch a qual joint venture called 'Work with Ipsos'. More

Ipsos and Techneos Link for Mobile MR Innovation

Jul 8 2010

Ipsos and mobile data collection technology firm Techneos have partnered to develop new mobile research techniques, technologies and applications. More

Ipsos Markinor Creates 'Observer' Field and Tab Unit

Jul 6 2010

In South Africa, Ipsos Markinor has brought together its field and tab work into a specialist business unit called Observer. In addition to omnibus and international research teams, the unit includes a team conducting client projects for which only data is required as a deliverable. More

Ipsos Launches Research Innovation Unit

Jul 1 2010

In the US, Ipsos has launched the Open Thinking Exchange - a new organization dedicated to 'opening the exchange of ideas and information between marketers and their consumers'. More

Ipsos OTX MediaCT Unveils Gamer Insight Portal

Jun 16 2010

Ipsos OTX MediaCT has teamed up with media firm Future US to create a microsite which offers marketers and consumers insight into the purchasing behaviour and gameplay habits of gamers across the US. More

Ipsos OTX to Assess Potential of Scripts

Jun 4 2010

In a move sure to delight creative purists, entertainment research specialist Ipsos OTX MediaCT has opened a 'Script Evaluation Division' within its Worldwide Motion Picture Group, to assess the potential playability and marketability of films at the script stage. More

Ipsos Social Research Institute Goes Global

Jun 1 2010

Ipsos has rolled out its Social Research Institute globally, to provide clients with an international understanding of social policy and research methods, while drawing on the firm's extensive knowledge of social research conducted in the 64 countries where it has offices. More

Ipsos Confident Following Q1 Revenue Rise

May 11 2010

Ipsos says it is confident in its ability to return to 'significant and profitable growth' in 2010, after reporting a 14% rise in first quarter revenue to EUR 236.9m, compared with EUR 207.3m in the prior year period. More

Ipsos Launches 'Big Ideas' Service

May 10 2010

In New York, ad pre-testing specialist Ipsos ASI has launched a solution aimed at helping marketers, brand managers and advertisers identify and develop the 'one big idea' which defines their brand in the mind of consumers. More

Win-Win for Market Research on UK Election Day

May 7 2010

At a conference recently the closing panel was asked 'What happens if PaddyPower get this one right and we don't?'. The consensus was that we couldn't be blamed for this one since it was 'too close to call'. As it was, pollsters did pretty well, as did two former researchers who are now MPs. More

Ipsos Moves Friend for OTX MediaCT Initiative

Apr 26 2010

In the US, media and entertainment research veteran Bruce Friend has been named President of the newly formed Ipsos OTX MediaCT business unit. More

UK's Major Agencies Back Triple-S Service

Apr 22 2010

In the UK, GfK, Ipsos MORI, Kantar, Synovate and TNS have sponsored the launch of an online service, which allows developers and users of market research software to test that all exports they create are compliant with the Triple-S data standard. More

Ipsos Tests Mobile Radio Measurement Device

Apr 14 2010

In the UK, Ipsos MediaCT - Ipsos MORI's media, content and technology division - has commenced a field test of MediaCell, its mobile radio audience measurement system. More

iCount TV Viewer Panel Rolls out in Germany

Apr 7 2010

Entertainment broadcast production firm FremantleMedia - which holds the rights to Simon Cowell's X Factor - has rolled out its iCount TV viewer research panel in Germany, under the name of UFA Medienexperten. More

Luck Seeks Judgement over OTX Sale

Apr 1 2010

More work for the lawyers of recently acquired leading edge agency OTX: now co-founder Kristin Luck is suing the firm for money she claims she is owed relating to its sale to Ipsos earlier this year. More

Ipsos Poland CEO Leaves after Just 9 Months

Mar 31 2010

Ipsos Poland has promoted Jacek Otffinowski to the position of CEO, succeeding Dinko Svetopetriæ who has left the firm to 'pursue alternative career plans' after just 9 months in the role. The firm has also promoted Steven Vogt to the role of Director. More

Middle East COO for Ipsos

Mar 15 2010

Ipsos Middle East and North Africa (MENA) has appointed Mustapha Tabba as Chief Operating Officer for the region. He retains his existing roles as MD for Jordan and Regional Director of Ipsos Loyalty. More

Ipsos Markinor Expands in South Africa

Mar 3 2010

Lindi Levitt, Account Director and Head of Ipsos' Qualitative division, has relocated to Durban, South Africa to open an executive office. More

Goetz Leaves OTX to Start Screen Engine

Feb 26 2010

Kevin Goetz has quit OTX, where he was President of the Worldwide Motion Picture Research Group, to start his own research, marketing and consulting firm, Screen Engine LLC. Vincent Bruzzese fills his place at OTX, which says it is planning expansion. More

Ipsos Predicts Return to Growth in 2010

Feb 25 2010

Despite a 3.6% decline in revenues to EUR 943.7m, Ipsos says it is 'ready for battle' in 2010, with plans to simplify management structures, increase effort in innovation, and extend its presence among a larger number of clients. More

Ipsos Buys Into Portugese Firm

Feb 25 2010

Ipsos has signed an agreement to acquire a 25% stake in Portuguese research firm Apeme (área de Planeamento e Estudos de Mercado), with the option to buy the remaining 75% in five years. More

Ipsos Move Targets South African Growth

Jan 29 2010

Nicole Ndoumbe-Myers has been appointed Head of Ipsos-ASI for Ipsos South Africa and sub-Saharan region. She relocates from Ipsos' head office in Paris. More

Ipsos Buys OTX

Jan 28 2010

Ipsos has acquired LA-based hi-tech entertainment research specialist OTX (Online Testing Exchange) for an undisclosed sum. More

Ipsos Loyalty Hires Former Synovate R&D Leader

Jan 28 2010

Ipsos Loyalty - which focuses on helping companies improve business performance through customer satisfaction and relationship management - has appointed former Synovate executive Bruce Corner as a Senior Vice President with its US business. More

Hispanic Polling Service Launches in US

Jan 28 2010

In the US, Ipsos and Spanish language media firm Telemundo have launched a poll to find out more about the attitudes and opinions of Hispanic citizens. More

Ipsos Completes MRBI Acquisition

Jan 22 2010

Ipsos has completed the acquisition of polling and research firm The Market Research Bureau of Ireland (MRBI) from WPP, and branded the firm Ipsos MRBI. More

Former TNS Chief is New Ipsos France MD

Jan 21 2010

Ipsos has appointed Yannick Carriou as Managing Director, France, replacing Giorgio Caporusso who has joined confectionery manufacturer Ferrero in Italy. More

Ipsos Debuts Gaming Practice

Dec 8 2009

Ipsos has launched a specialist gaming research practice, 3D. The unit integrates new tools and various existing skills from within the group to focus on the needs of game developers, marketers and console manufacturers. More

BARB Set to Launch New UK TV Panel

Nov 25 2009

BARB - which provides weekly TV audience figures in the UK - has developed a new TV audience measurement service, featuring new methodologies, improved geographical design and a new viewing panel. More

Richardson to Lead Ipsos in N.E Asia

Nov 23 2009

Former TNS Director David Richardson has been appointed as Regional Managing Director of Ipsos in North East Asia, based in Seoul. More

Ipsos Third Quarter Revenues Fall 3.9%

Nov 10 2009

Ipsos has reported a 3.9% drop in revenues to €669.6m for the first three quarters of the year, and a 5.3% decrease in third quarter revenue to €221.8m. More

Ipsos to Launch Polish OTC Survey

Nov 6 2009

Ipsos is to launch 'The Polish OTC Consumer' study, to analyse Poles' habits and attitudes towards buying and using non-prescription medicines and parapharmaceutics. More

Ipsos Rolls Out Early-Stage Product Forecasting Tool

Nov 5 2009

Ipsos Marketing has rolled out the global launch of its 'NOVACTION NextGen' forecasting tool, which promises to help marketers measure the potential of their new products at any stage of the innovation process. More

New CEO for Ad Researcher Ipsos ASI

Nov 2 2009

Ad research specialist Ipsos ASI has promoted Alex Gronberger to the post of Chief Executive Officer, based in its Chicago office. More

Ipsos Markinor Names New CEO

Oct 26 2009

In South Africa, former Synovate Director Ian Jeffrey has joined Ipsos Markinor as Chief Executive Officer, replacing Shirley Benney who has taken up the post of Chief Operating Officer. More

Ipsos and Livra Launch Opinion Community

Oct 22 2009

Ipsos and its online panel firm Livra are to launch an online community for users to share and gather opinions. More

Polish Novaction Launch for Ipsos

Oct 12 2009

Ipsos Marketing in Poland has launched sales potential estimation tool 'NOVACTION NextGen' - billed as the first of its kind in the country. More

Ipsos ASI Unveils Multi-Media Ad Testing Tool

Oct 7 2009

Advertising research specialist Ipsos ASI has launched a tool which measures and tests communications across all forms of advertising platforms, including emerging digital media. More

Ipsos Opens Hispanic Research Center

Sep 10 2009

Ipsos Public Affairs has opened a new research center to provide market research and insight into the lives of Hispanic citizens living in the US. More

Ipsos Posts 3.2% Revenue Decline, Predicts Gloomy 2009

Aug 26 2009

Ipsos has reported a 3.2% decline in first half revenues to €447.8m, compared with the same period in 2008. The firm says it would be unrealistic to hope for the second half of 2009 to be much better. More

Readership Row Splits Australian Media

Aug 24 2009

Australian readership research is in flux as incumbent currency provider Roy Morgan declines to take part in a new-look tender. As of yesterday, magazine publishing giant ACP has quit its national association in support of the Roy Morgan survey. More

Hedde Takes Key Role at Ipsos ASI

Aug 24 2009

Ipsos has announced former Lightspeed CEO Anne Hedde as Global President of its advertising division Ipsos ASI, responsible for worldwide Project Management and all aspects of business in the USA. She will be based in the company's office in Parsippany, NJ. More

Ipsos Buys MRBI

Jul 29 2009

Ipsos has agreed to acquire 100% of Market Research Bureau of Ireland Limited (MRBI) from WPP, which was required to sell it for competition reasons by an EC ruling. Terms were not disclosed. More

Ipsos-MORI Gives Unpaid Leave Option

Jul 28 2009

In the UK, Ipsos-MORI has sounded out employees about the possibility of taking two weeks of voluntary unpaid leave later in the year. More

Ipsos Launches Brand Development Tools

Jul 9 2009

Ipsos Marketing in Poland has launched a pair of quant research tools - MARKETLandscape and BRANDStretch - for use at early stages of brand development. More

Ipsos MORI Opens Research Methods Centre

Jul 3 2009

In the UK, Ipsos MORI has opened the Research Methods Centre (RMC), billed as a hub of expertise in sampling, survey methodology and advanced data analysis. More

Former Ipsos MORI Director Joins Cambridge

Jun 25 2009

In the UK, former Ipsos MORI and York Consulting executive Margaret Frazer has joined Cambridge Market Research as the Research Director of a new business unit that will focus on the development of the firm's client base in both the public and private sectors. More

Ipsos MORI CEO Takes Global HR Post

Jun 10 2009

Mike Everett, formally CEO of Ipsos MORI in the UK, is to become Global HR Director for the Ipsos Group in July. More

Svetopetric Takes Sole Charge of Ipsos Poland

Jun 4 2009

Dinko Svetopetric has taken over the role of President at Ipsos Poland from Aleksandra Leis, who is leaving the company. More

Ipsos Unveils Online Qual Approach

May 28 2009

In the US, Ipsos Understanding UnLtd (IUU) - the qualitative division of Ipsos in North America - has developed a new approach to qualitative research for an online environment. More

Ben Page Takes the Helm at Ipsos MORI

May 19 2009

Ben Page is set to become the new Chief Executive of Ipsos MORI in the UK and Ireland, replacing Mike Everett who takes on a new global role on the Group Management Board. More

North American Tumble Dents Ipsos Q1 Revenue

May 14 2009

Ipsos has reported global revenues down 4.6% in Q1 2009 to €207.3m compared with the same period in 2008, with negative organic growth of 5.1% and a negative currency effect of 2.3%. The firm says it has held up well in an exceptionally difficult environment. More

Ipsos Rolls Out Polish CATI Service

May 14 2009

Ipsos has rolled out its 'CATI at Home' method, which enables interviewers to conduct telephone-based research from their own homes, for use in Poland. More

Ipsos Tool Helps Optimize Creative Ad Content

May 5 2009

In the US, Ipsos ASI - which offers advertising pre-testing services - has launched a research solution to help marketers refine and optimize the creative content of their advertising. More

Ipsos Strengthens Board of Directors

May 1 2009

Ipsos' shareholders have approved the appointment of five new Board Directors, including Pierre Le Manh who is Global CEO of Ipsos Marketing and Chairman of the CEEA and MENA regions. More

Ipsos Reid Launches Ethnic / New Canadian Panel

Apr 23 2009

In Canada, Ipsos Reid has launched an online panel of 3,000 ethnic and new Canadians, to provide information about this growing segment of the population. More

Debut for Online Research Firm

Apr 22 2009

Former Ipsos and NPD executives Jean Davis and Tessie Ting have started Conversition Strategies, a new research firm focused on social media and with bases in the US and Canada. The company's first key offering is brand rating web site MatterMeter, due for launch this weekend. More

TNS Wins EUR 65m Eurobarometer Contract

Apr 7 2009

TNS has beaten IPSOS, Gallup and Synovate in a pitch to win what it describes as 'one of the largest market research contracts ever commissioned' - a four year €65m EU project to provide a measure of public opinion in Europe. More

Ipsos in Polling Deal with Thomson Reuters

Mar 25 2009

Ipsos has announced a deal with Thomson Reuters to provide 'regular intelligent information about behaviours, attitudes and opinions of consumers and citizens', based on regular multi-country polling on a wide-range of topics. More

Canadian Partners Round Out Retail Offer

Mar 24 2009

In Canada, Ipsos Reid has announced a deal with Tell Us About Us Inc. (TUAU) to better serve clients in the retail, restaurant, service and hospitality sectors. The deal adds TUAU's data collection and reporting engine the OnlineKMC(TM) to Ipsos' consulting expertise. More

Ipsos Reid to Close Canadian Call Center

Mar 20 2009

Polling firm Ipsos Reid is to close its call center in Ottawa, Canada in June, citing client demands for cheaper research. Around 40 full and part-time staff will lose their jobs. More

Ipsos Posts 7.8% Organic Growth

Mar 18 2009

Ipsos has posted organic growth of 7.8% and operating margin up 8.2% for 2008, despite a financial crisis which it describes as 'unprecedented in its scale since the modern economy took shape'. More

Ipsos Buys Loyalty Research Firm in Chile

Mar 18 2009

Ipsos has acquired Punto de Vista, described as the leading company in Chile for customer satisfaction research and quality measurement. More

New Leader for Ipsos Seattle

Mar 13 2009

In the US, Ipsos has appointed market research veteran Mary Kaye O'Brien as Vice President, to oversee its operations in Seattle. More

Ipsos MORI Forms Reputation Think Tank

Mar 10 2009

Ipsos MORI's Reputation Centre has set up a Reputation Council, made up of more than 50 senior corporate communicators drawn from a cross section of major organisations across Europe. More

Eye Tracking Firm Unveils Off-the-Shelf Option

Mar 3 2009

Swedish firm Tobii Technology has introduced what it describes as 'the world's first off-the-shelf eye tracking system for integration', at the CeBIT expo in Hanover this week. More

Ipsos Marketing Rolls Out Brand Evaluation Tools

Feb 19 2009

In the US, Ipsos Marketing has launched two new research tools to help marketers understand a brand's growth potential and how consumers will interact with it. More

Ipsos Posts Good Growth, Seeks More This Year

Feb 13 2009

Ipsos has reported full-year organic growth of 7.8% with revenues up 5.6% to €979.3m from 2007. The group says that in 2009 it intends to deliver further growth, while maintaining margins - at the very least - at their 2008 level. More

Arbitron Gets Agreement on PPM Patents

Jan 27 2009

Radio ratings giant Arbitron has reached separate agreements with Ipsos and The Media Audit regarding infringement of three US patents relating to its Portable People Meter (PPM). The deals mean the two firms will not compete with the PPM for at least three years. More

Ipsos to Utilise Tobii Eye Tracking Solutions

Jan 27 2009

Swedish eye tracking firm Tobii Technology has signed a global agreement with Ipsos Marketing for its Eye Tracking hardware and software to be integrated into Ipsos' Pack Evaluation packaged testing system and other Ipsos solutions. More

New Ipsos Poland Leader Joins from GfK

Jan 21 2009

Dinko Svetopetrić has joined Ipsos Poland, eventually to assume full management of the company. Current leader Aleksandra Leis will leave in the next few months after a handover period. More

Ipsos Loyalty Appoints Former Added Value CEO

Jan 8 2009

In Paris, former Millward Brown/Added Value CEO Liz Musch has been appointed as Global Chief Executive Officer for Ipsos Loyalty. More

Balkan Buy for Ipsos

Dec 15 2008

Ipsos has announced the acquisition of 60% of the Strategic Puls group. The company makes more than 90% of its turnover (c.8m Euros in 2007) in Serbia and Croatia, but is also established in five other Balkan states. More

Expert Input for Affluent Survey

Dec 4 2008

In the US, Ipsos Mendelsohn has formed an advisory council – made up of representatives from ad agencies, publications, cable TV networks and digital media worlds – to expand the scope and size of its annual Affluent Survey. More

Marketing Morale Down Again, Says CIM

Nov 26 2008

Marketers are 'gloomier than ever' about the UK's economic outlook according to the latest Marketing Trends Survey published today by the Chartered Institute of Marketing. More

Ipsos MORI Launches Shopper Test Solution

Nov 24 2008

Ipsos MORI has launched a new shopper research solution, Checkout, which promises to increase the chances of success at launch by optimising manufacturers' in-store strategy in the competitive environment. More

Ipsos Rolls on Amid Gloom

Nov 13 2008

Despite painting a grim picture of an unfolding 'financial, economic and ideological crisis' around the globe, Ipsos has reported Q3 revenues of Euros 234.2m, a 5.9% increase compared with Q3 2007. Organic revenue growth was 8.2%. More

Travel and Tourism Veteran Joins Ipsos

Oct 28 2008

In Canada, Ipsos has recruited former Harris Interactive travel industry researcher Jim Quilty as VP of its own Travel and Tourism division. More

Angus Reid Hires Health Care Leader

Oct 22 2008

Canadian-based public opinion and market research firm Angus Reid Strategies has hired former Ipsos manager Patrick Klein as SVP, in charge of the company's Health Care practice. More

Ipsos Hires Financial Services Expert

Oct 21 2008

In the US, Ipsos Loyalty has appointed financial services market research specialist Jeff Repace as Senior Vice President, to lead the firm's work in the sector. More

Ipsos Buys, Aims to Lead China Auto Research

Oct 20 2008

Ipsos has acquired China's largest automotive research specialist, Shanghai-based B-Thinking, in a fifty-fifty cash and shares deal for an undisclosed sum. The business will be integrated into Ipsos' existing business in China. More

Merck MR Veteran Joins Ipsos

Oct 2 2008

Ipsos Healthcare has appointed veteran researcher Paul Snyderman, previously Executive Director and Technical Advisor in Global Customer Insights at Merck, as a senior-level Research Officer. More

Grad Careers Drive and Loyalty Partnership for Ipsos MORI

Oct 1 2008

Ipsos MORI is campaigning to replace 'any negative and outdated preconceptions graduates may have about a career in research' with the prospect of a role which 'can influence both society and business'. The agency has also announced a partnership with loyalty specialist The Logic Group. More

Ipsos France Gains New Leader

Sep 16 2008

After 12 years with the firm, Giorgio Caporusso has been named General Manager of Ipsos in France, following the departure of Joint MDs Pierre Giacometti and Stéphane Truchi at the end of last year. More

Ipsos Panel Tool Includes Multilingual Options

Sep 5 2008

In Canada, Ipsos has released the latest version of its Interactive Forum (IAF) software, introducing multilingual capabilities including Chinese, Russian, Hindi and all major western European languages. More

Ipsos MORI Names Head of Reputation Centre

Sep 3 2008

In the UK, Milorad Ajder has been appointed as MD of Ipsos MORI's Reputation Centre (RC), replacing Stewart Lewis who will retire at the end of the year after more than 30 years with the firm. More

Telegraph Drops Ipsos MORI Readership Poll

Sep 3 2008

In the UK, the Telegraph Media Group (TMG) has pulled out of its sponsorship of the Ipsos MORI British Business Survey (BBS), saying it 'lacks credibility'. More

Ipsos Buys Brazilian Research Firm

Aug 27 2008

Ipsos has acquired 100% of Alfacom, a Brazilian firm specialising in research and customer relationship management in the Latin America automotive sector. Terms were undisclosed. More

Ipsos MORI First with Security Standard

Aug 26 2008

Ipsos MORI has announced that it is the first research agency in the UK to achieve registration to the international information security standard ISO 27001:2005; recognised as the means to establish, implement and monitor an information security management system (ISMS). More

Tech MR Expert Joins Ipsos

Aug 14 2008

Ipsos has appointed technology market research specialist Brian Smith as Vice President in its MediaCT division, which specializes in researching media, content, and technology. More

Strong Organic Growth for Ipsos

Aug 13 2008

Ipsos has posted a 4.5% increase in revenue to Euros 462.8m for the first half of 2008, and organic growth of 8.4%. Four of the firm's business lines reported double-digit organic growth during the period. More

Ipsos Launches Facebook 'Fun Polls'

Aug 8 2008

Online survey specialist, Ipsos Interactive Services (IIS) has launched an interactive tool to enable US panellists to participate in 'fun polls' posted on Facebook. More

Formal WPP Offer Includes TAM Deal with Ipsos

Aug 4 2008

WPP has posted TNS shareholders a formal offer for the company, valuing it at $2.28bn. It includes news of an option to sell TNS' television monitoring arm TAM to Ipsos, if required to meet EU competition law. More

New Leader for Ipsos Loyalty NA

Jul 24 2008

Ipsos has strengthened its US Loyalty division with the appointment of Matt McNerney as President. Most recently, he served as President of TNS North America Client Solutions. More

Ipsos to Buy Livra

Jun 24 2008

Ipsos is to acquire Buenos Aires-headquartered research firm Livra Panels, which provides online panels and data collection services for market research agencies in the Spanish and Portuguese speaking markets. Terms were not disclosed. More

UK Marketers Upbeat Despite Downbeat Economy

Jun 12 2008

In the UK, marketers remain upbeat about their own organisation's prospects even if they feel less positive about the UK's economic outlook, according to research conducted by the Chartered Institute of Marketing (CIM). More

Peanut Labs Helps Ipsos Target Gen-Y

Jun 10 2008

In the US, Ipsos Interactive Services (IIS) has partnered with Peanut Labs – which provides access to members of social networking sites – to improve its reach among the 13-34 year old demographic, otherwise known as Generation Y (Gen-Y). More

Language Choice for Ipsos Hispanic Omnibus

May 29 2008

Ipsos has launched a Spanish language omnibus service, the Ipsos Hispanic Express Omnibus, billed as the only Hispanic Omnibus survey to start every week. Each wave consists of 500 interviews completed either in English or Spanish, according to respondents' choice. More

Ipsos Growth 'Better Than Anticipated'

May 15 2008

Ipsos first quarter revenues rose 6.2% to €217.3m from Q1 2007. Despite slow going in North America, global organic growth reached 9.6%, which the firm said exceeded its full-year targets. More

Ipsos Completes Monroe Mendelsohn Buy

May 14 2008

Ipsos North America has concluded the acquisition of media research specialist Monroe Mendelsohn Research (MMR), which it says will further strengthen its global media research team, particularly in the North American market. More

Two Launches for Ipsos ASI

May 12 2008

Advertising and brand equity research division Ipsos ASI has introduced two new tools, Next*360 and CampaignLab, to help marketers evaluate and optimize multi-media ad campaigns and communications prior to final execution. More

New Leader at Ipsos ASI

Apr 21 2008

Jill Wiltfong has joined Ipsos in the newly created role of Senior Vice President, Tracking Product Management, driving the global tracking business of the Group's advertising-focused ASI subsidiary. More

Former TNS MD Joins Ipsos

Apr 9 2008

In the US, former TNS MD Amaury de Condé has joined Ipsos as SVP and MD of its Global Product Center; an international role with responsibility for the worldwide Ipsos Marketing Consumer Goods business. More

Ipsos Completes Forward Research Buy

Apr 8 2008

Ipsos has completed its acquisition of agriculture and animal health specialist Forward Research and will add its capabilities to Ipsos Reid's agribusiness, food and animal health division in Canada. The new entity will be known as Ipsos Forward Research. More

Teens Not So Cyber-Savvy

Apr 1 2008

In Canada, findings from a new Ipsos Reid study suggest that teens are not as computer savvy as supposed, and even that in some respects they are less comfortable with online technology than adults. More

Agri Research Buy and Indonesian JV for Ipsos

Mar 20 2008

Ipsos has acquired agricultural and animal healthcare research firm Forward Research, and also created a joint venture to develop business management consulting in Indonesia. More

Aegis, Cello and Ipsos Report Strong 2007 Results

Mar 19 2008

Media and market research groups Aegis and Cello, and global MR agency Ipsos have all beaten industry analyst predictions and recorded healthy profits for 2007. More

Ipsos to Acquire Monroe Mendelsohn Research

Mar 19 2008

Ipsos is to acquire 100% of US-based Monroe Mendelsohn Research and its subsidiary Mendelsohn Media Research from current President and CEO Walter McCullough. Terms of the deal were not disclosed. More

Publishing Specialist Joins Ipsos Media

Mar 18 2008

In New York, 'Newsweek Magazine' veteran Mark Kostelec has joined the Ipsos US Media, Content & Technology division as SVP of Sales & Marketing. More

Ipsos Debuts Canadian Farmers' Panel

Mar 11 2008

Ipsos has announced the launch of a new proprietary online panel of Canadian farmers. Producers' Perspectives – The Ipsos Canadian AgriForum currently has more than 1,500 members, with plans to grow to over 3,000 in the coming months. More

Shapira to Lead Ipsos MORI Ethnography Practice

Mar 11 2008

Ipsos MORI has appointed Johanna Shapira as Head of Ethnographic Research at its UK-based Qualitative Hothouse. More

Faber to Lead Ipsos CEEA Strategy

Mar 6 2008

Ipsos has appointed Research International South Africa's former CEO Cees Faber as Director of its marketing strategy in Central and Eastern Europe and Africa (CEEA). More

C-Charge Poll Results Under Scrutiny

Feb 29 2008

Polls by Ipsos-MORI and ICM are this week at the centre of a row surrounding London's driving toll, the Congestion Charge. Mayor Ken Livingstone says his survey shows support for a new £25 charge on high fuel consumption vehicles, but Porsche Cars GB says its own survey says the opposite, and claims it's being more open with its findings. More

Ipsos-Eureka Launches Social Research Institute

Feb 26 2008

Ipsos Australia's public affairs division has joined with Eureka Strategic Research to found the Ipsos-Eureka Social Research Institute (IESRI); bringing together a team of 30 staff focused on issues affecting government and society. More

Ipsos MORI Identifies Today's Influencers

Feb 25 2008

Ipsos MORI has identified a class of 'super consumers', who the firm says have the power to influence their friends on corporate issues, politics and the environment. More

Ipsos Achieves 9.1% Organic Growth

Feb 14 2008

Ipsos has posted full year revenue of Euros 927.2m, up 8.2% on the back of organic growth of 9.1%. Strong performances in Asia Pacific, Latin America and Europe more than offset a slight decline in the group's North American revenue. More

Postar Aims for Out-Of-Home Measurement Currency

Feb 12 2008

In the UK Postar, the audience research body for the out-of-home ad sector, has commenced a project to measure all out-of-home media, using GPS technology to record consumers' travel patterns and ad exposure. More

Ipsos Panel Management Leader Promoted

Feb 12 2008

Panel management expert Jean Davis has been promoted to President of Ipsos Interactive Services in North America, less than a year after joining the firm. More

Ipsos MORI Strengthens Health Team

Jan 24 2008

In the UK, Ipsos MORI has appointed former Research International healthcare specialist Emily Thomas as Research Director, while Lucy Owen has been promoted to Research Director. More

CMOR Elects Ipsos and Kantar Execs

Jan 22 2008

In the US, The Council for Marketing and Opinion Research (CMOR) has announced the election of Diane Kosobud as Co-Chair of its Board of Directors, and Jane Moore as Co-Chair of its Government Affairs (GA) Committee. More

Stéphane Truchi to Chair Ifop Board

Jan 17 2008

Former Ipsos France Joint MD Stéphane Truchi is to become Chairman of the Executive Board of French market research and polling firm Ifop (Institut Français d'Opinion Publique). More

Ipsos MORI Re-shuffles Management Team

Jan 11 2008

In the UK, Ipsos MORI MD Mike Everett has taken over the position of CEO from Brian Gosschalk, who has been promoted to CEO of Ipsos Western Europe and joins the group's Management Board with responsibility for Global Public Affairs. More

Lloyd is New MRS Chairman

Jan 8 2008

In the UK, the Market Research Society (MRS) has elected Ipsos-MORI's MD of Operations Rowland Lloyd as its new Chairman. He will replace outgoing Chairman Simon Lidington in April. More

Ipsos-MORI Renews BARB Contract

Dec 21 2007

Following TNS' major contract win with UK audience measurement body BARB earlier this week, Ipsos MORI has agreed a new six-year deal with the organisation, to provide its Establishment Survey. More

Former Ipsos VP Joins RTi

Dec 21 2007

In the US Lisa Cooper, formerly Vice President, Client Services at Ipsos, has joined Rothstein-Tauber, Inc. (RTi) as a Senior VP of Client Services. More

Ipsos France Leaders Depart

Dec 11 2007

Ipsos France has announced that its Joint MDs Pierre Giacometti and Stéphane Truchi are about to leave the group. Giacometti says 'strategic differences' with Co-Presidents Didier Truchot and Jean-Marc Lech will mean a quick exit. More

Novaction Co-founder Joins Nielsen

Dec 4 2007

Jacques Blanchard, the Co-founder and President of marketing and research consultancy Novaction, has jumped ship to join rival, Nielsen-owned BASES, which provides research and forecasting services to the consumer packaged goods sector. More

Organic Growth of 9.2% for Ipsos

Nov 16 2007

Ipsos has reported revenues of Euros 664.2m for the first nine months of 2007, and says it is expecting full-year growth of at least 9%. More

Ipsos Launches Vet Panel

Nov 8 2007

Ipsos has launched a proprietary online panel of veterinarians in North America, in response to client demand. Around 900 vets from the US and Canada have joined, with plans underway to increase this to 2,000 within the next year. More

Ipsos Buys South Africa's Markinor

Sep 18 2007

Ipsos has acquired a 70% stake in Markinor, South Africa's leading independent MR firm, and has confirmed its excellent first half results previewed on August 16th. More

Ipsos MORI Director Leaves to Head York Consulting Scotland

Sep 7 2007

UK-based economic and management advisor York Consulting has appointed Margaret Frazer as Principal Consultant, in charge of operations in its Edinburgh office. More

IIS Hires NPD Ops Veteran to Steer Global Integration

Sep 5 2007

Ipsos Interactive Services (IIS) has appointed former NPD Senior VP Operations Jean Marie Davis as Vice President – Global Integration, based in the firm's New York office. More

Former RI Health Specialist Joins Ipsos MORI

Aug 28 2007

In London, Ipsos MORI has hired Sarah Phillips to lead its healthcare division. She joins from Research International where she was European Healthcare Director and a Board Director; and worked previously at Harris Interactive. More

Growth for Nielsen, Rapid Growth for Ipsos

Aug 16 2007

Ipsos and Nielsen have reported results for the first half of the year. Ipsos increased revenue by 8.7% over the year earlier period to €443.1m, while Nielsen's grew from $2,019m to $2,241m. More

Angus Reid Launches... Health Division

Aug 10 2007

In the same week as Nielsen, Canadian agency Angus Reid Strategies has also announced the formation of a new health practice. The new wing will be led by Senior VP Yola Zdanowicz who, like many of the firm's senior team, joins from Ipsos. More

Specialist Sample Division for Ipsos Interactive

Jul 30 2007

Ipsos Interactive Services (IIS) has launched a global division that will focus on research using client supplied or specialist sample data. More

Ex-Ipsos MD Joins Harris to Drive Global Account Development

Jul 13 2007

Harris Interactive has hired former MD of Ipsos Russia & Ipsos Ukraine, Jeff Stewart, to head its global account development strategy for both the US and European account teams. More

Aussie Presidents Sell Firms #2: Ipsos Australia Buys Eureka

Jul 5 2007

Ipsos has announced the acquisition of Australian agency Eureka, a specialist in public opinion, social and CRM research, headed by former AMSRS President John Sergeant. More

Former Ipsos Panel Manager Joins Lightspeed

Jun 14 2007

WPP's online panel provider Lightspeed Research has appointed Olaf Siemen as Account Director for Germany, working from the Hamburg office. More

Ipsos MORI Names New Operations Director

Jun 8 2007

Former Opinion Leader Research Director Sarah Michell has joined Ipsos MORI in a new role as Operations Director, based primarily in the firm's Harrow office. More

Ipsos Hires Global HR and Loyalty Leaders

Jun 4 2007

Ipsos has appointed former AOL Time Warner HR professional, Lisiane Droal as Global HR Executive VP, and former ACNielsen Executive Tom Markert as CEO for Ipsos Loyalty. More

Cox Radio Renews Arbitron Contract, Continues Tests with Rival

May 25 2007

US group Cox Radio has signed a five-year renewal contract with radio audience measurement firm Arbitron, to gather ratings and related services across the company's eighteen markets. More

Ipsos Q1 Organic Growth Hits Double Figures

May 15 2007

Ipsos has announced a strong first quarter with revenues up 8.9% to Euros 204.7m. Organic growth was 10.3%, the highest for a first quarter since Ipsos' IPO in 1999. More

Ipsos Buys Turkish Agency

May 15 2007

Ipsos has agreed to buy Turkey's second largest MR agency, KMG Research, beginning with 51% of the share capital and with an option to acquire the remainder in the future. More

New North American Leaders for Ipsos Health

May 4 2007

Ipsos Health has made two key appointments to strengthen its client service team: Elys Roberts joins as President and CEO for North America and Andrew Grenville becomes Chief Research Officer. More

Ipsos Expands and Consolidates in Montreal

Apr 25 2007

Ipsos has brought its Quebec operations together in a newly-renovated central office, in a move which the firm says will generate increased project and team collaboration and improvements in client service. More

GfK and Ipsos Set Record Straight

Apr 11 2007

Two global agencies have issued statements about legal issues. GfK Mystery Shopping's name was used by a third party defrauding consumers in North America, while Ipsos' IIS division has reacted to 'defamatory' assertions of breaches of employment law on a Romanian web site. More

Clear Channel Jumps Aboard as PPM Boat Sails

Mar 8 2007

Arbitron has today begun its March survey period for radio ratings in Philadelphia – the first to rely on the firm's PPM technology - with recalcitrant media giant Clear Channel on board. Clear Channel had earlier refused to join the new system but signed a multi-year deal just in time for the change. More

Ipsos Interactive Unites North American and European Outfits

Mar 2 2007

Ipsos Interactive Services (IIS) has merged its North American and European organisations into one global online research body, to be managed by CEO Andrei Postoaca. More

Ipsos MD Crosses the Pond

Feb 21 2007

Ipsos UK's MD of Public Affairs, Sam McGuire, has taken on a new challenge as he joins the firm's North American Public Affairs management team in New York, as Senior Vice President. More

Rapid Rise for Ipsos MORI's New Head of Qual

Feb 19 2007

Ipsos MORI has promoted Sarah Castell, 31, to lead its Qualitative Hothouse unit. She began her career at Flamingo International and was named one of 'Campaign' magazine's 'Innovative young researchers' in 2002. More

Ipsos Buys in Peru; Reports Good Growth for 2006

Feb 15 2007

Ipsos has acquired most of Peruvian agency, Apoyo Opinión y Mercado S.A., which commands a 30% market share of the country's MR and public opinion polling business. The global group has also announced preliminary results for 2006 with organic growth of 6.5% and revenues of 857.1m Euros. More

Ipsos Hires and Promotions

Feb 1 2007

Ipsos has announced a number of new hires and leadership promotions strengthening its global and North American teams. Debra Mason joins as CFO of Ipsos North America, Efrain Ribeiro as COO of Ipsos Interactive Services, and Pushp Kamal as Senior VP of Research Analytics for Ipsos ASI's Tracking and Equity business. More

Ad Researcher Haslett Takes UK Role

Dec 4 2006

Ipsos ASI's Peter Haslett has moved from Canada, where he was President and MD, to take up the role of UK Chairman. He will take responsibility for building the advertising research firm's UK and global presence. More

I Know What I Like... On Your iPod

Nov 30 2006

Two surveys out this week shed light on the world of online music. The technology is new – Ipsos says more and more Americans are trying mobile music downloads – but the content is often golden oldie, with Genesis taking the no.1 spot in Hitwise's UK online search chart. More

Familiar Stories for Ashes Hosts

Nov 22 2006

The battle for cricket's most famous trophy resumes in a few hours, with Australians hoping for a change of ownership, but continuity Down Under is the theme of two recent surveys. GMI / Anholt research finds the country's image little changed, while Ipsos finds its executives combining new media use with reading more newspapers than ever. More

Opinion Research Units Lead Ipsos Growth

Nov 16 2006

Ipsos has announced a successful first nine months of 2006 with organic revenue growth of 8% over the year earlier period, and overall growth of 24.9% to Euros 613.2m. Third quarter growth was slightly slower at 22% (organic 7%). More

Ipsos Buys 'Complete' Middle East Coverage

Nov 15 2006

Ipsos has announced the opening of offices in Egypt and Iraq, both located in the capital cities and both resulting from acquisitions. The global agency says this 'completes its geographical coverage through the Middle East and North Africa region'. More

Recovering Corporate Reputation

Nov 13 2006

Companies can expect to spend at least three years repairing the damage caused by major negative publicity in the media, according to research by Ipsos MORI. Results will be revealed tomorrow at a conference hosted at London's Emirates Stadium, home of Arsenal Football Club. More

UK Consumers Baffled by Retail Choice

Nov 10 2006

Three-quarters of UK consumers think products have too much packaging, according to research into public perceptions of retail choice by Ipsos MORI. The findings, which also hint at a forthcoming boom in online grocery shopping, are the first from a regular 14-country survey. More

Smart Cell Phone Partners Press On with Testing

Nov 9 2006

Audience measurement partners Ipsos and The Media Audit have this week confirmed that they will start installing encoders for their phone-based measurement system in Houston radio stations in December, and will conduct an 'Expert Witness' test the same month, to help validate the methodology. More

Senior Staff Join Ipsos in US

Nov 6 2006

Ipsos has added three senior researchers to its growing Seattle office, which has doubled in size in the last year to more than 20 staff. They are HP veteran Tom Rideout, Brett Tucker from Harris Interactive and Jeff Etherton, previously of Northwest Research Group. More

Ethical Advocates Can Build Significant Goodwill For Companies

Nov 3 2006

There's nothing quite like word of mouth to boost a company's fortunes. Indeed, a recommendation can be a powerful tool in building a company's reputation and competitive edge, recent research by Ipsos Public Affairs shows. More

Evolutionary Tool from Ipsos

Oct 11 2006

Ipsos Insight has released 'Line Evolution' a proprietary tool aimed at helping consumer products manufacturers make better decisions about which products to include in their product lineups. More

Reid Makes Third Hire from Ipsos

Oct 11 2006

Another former Ipsos researcher has joined the senior team for Angus Reid's new agency: Chris Ferneyhough becomes a Vice President, based in Calgary. More

Australians Uncertain on Climate Change, says Ipsos

Oct 6 2006

Australians are willing to contribute to the fight against global warming but many are uncertain of what to do, according to findings from Ipsos Australia's national omnibus survey, released to key government and environmental agencies at a recent Melbourne screening of Al Gore's film 'An Inconvenient Truth'. More

New Leader for Ipsos MORI's Vantis

Oct 4 2006

Ipsos MORI has appointed Peter Attwell, previously of agencies BDRC and Winmark, as UK Director of its product development and forecasting division, Vantis. More

Cars and Bars for the Better Off

Sep 21 2006

Two global agencies have this week released latest results from elite surveys. Ipsos Media reveals that European business leaders are compensating for increased time away from home with gadgets, cars and holidays; while hybrid methodology is helping Synovate's Media Atlas get past the security gates to chart the rise of AsiaPac's urban affluent. More

Ipsos 'Can Grow 15% a Year for Five Years'

Sep 20 2006

Ipsos has confirmed its revenue for the first half of the year as Euros 407.7m, and announced a 36.2% rise in operating margin to Euros 32.7m and Group net profit up 35.7% to Euros 14.2m. Buoyant predictions are made for the next five years. More

Quick Reference Launches for Web Stats

Sep 14 2006

Online audience specialist Hitwise has launched a Data Centre for easy access to the latest UK Internet stats, giving top-line competitive intelligence data. Meanwhile Ipsos Insight has launched a site section giving easy access to its 'Face of the Web' consumer studies. More

Two Senior Hires for Illuminas

Sep 13 2006

UK-based consultancy Illuminas has announced two senior hires. Patricia Rubio joins from Orange as Head of Business Consultancy, while Claudia Strauss from Ipsos MORI becomes Director of Illuminas' Brand Strategy practice. More

Ipsos Launches Smart Phone Device in Australia

Sep 5 2006

Ipsos Australia has announced it is in discussions with the country's Radio and TV industries to trial its MediaCell smart phone technology for audience measurement. The system is already in trials in the US and UK. More

NPD Hires and Rehires to Boost Senior Team

Aug 30 2006

In the US, The NPD Group has appointed Tim Bush as Group President of its flat panel specialist subsidiary DisplaySearch; and re-hired Rupert Walters as Group President, Entertainment & Communications. Walters left NPD in 2001 and was most recently President and COO of Ipsos North America. More

Ipsos Revenues Leap

Aug 17 2006

Ipsos has reported an excellent first half for 2006. Revenues are up 26.7% to Euros 407.7m, due mostly to organic growth of 8.6%, while the acquisition and integration of MORI, Understanding Unlimited and Camelford Graham contributed most of a 'scope of consolidation' rise of 14.1%. More

Rollout Plans for Smart Cell Phone System

Aug 9 2006

Audience measurement partners Ipsos and The Media Audit have announced the market rollout plan for their Smart Cell Phone system. If the method is selected by the radio industry, a full market test in Houston would be followed by launches in New York, LA and Chicago, with plans to roll out 12 markets in 2007. More

Ipsos MORI Strengthens BMD Insight Team

Jul 24 2006

In the UK, Ipsos MORI has hired Susan Purcell and welcomed back Damian Symons as Directors working for its Insight division in the Brand and Marketing Development (BMD) team. Both will report to MD of Insight Mark Burgess. More

Ipsos Tool to Guide Early Stage NPD

Jul 21 2006

Ipsos Insight, the global group's flagship US division, has unveiled a new tool, Innotrack, which measures how well a new product has performed in the market versus expectations. The process includes identification of consumer motivations and deterrents to trial and repeat. More

New Head for BMRB Media

Jul 14 2006

Sarah Sanderson has joined BMRB as a Director heading up the proprietary media research unit, BMRB Media. She leaves Ipsos MORI where she ran the newly combined ad hoc media research unit. More

Ipsos MORI First with New MR Standard

Jul 11 2006

Ipsos MORI has become the first agency to be awarded the new international process Standard ISO 20252, within two months of the standard's launch. More

Knowledge Networks Fills CEO Role

Jul 6 2006

US MR supplier Knowledge Networks has named Simon Kooyman as its new CEO. Kooyman is a former leader of Ipsos North America and also held key leadership positions at VNU. He succeeds John Lewis, who left in December 2005 to become President and CEO of AC Nielsen USA. More

Scots Marketers Organise to Promote Home Talent

Jul 5 2006

A group of Scottish marketing communications professionals have formed an industry action group to counter larger Scottish companies' perceived preference for London agencies. The move comes after a study by Scottish Enterprise found widespread concerns on the issue – but may not win the support of Scottish researchers. More

Two Join Ipsos MORI Entertainment Division

Jun 30 2006

UK agency Ipsos MORI has appointed Ian Bramley and Stuart Grant as Global Account Director and Associate Director, respectively. Both will be working in the entertainment practice of Ipsos-ASI, the advertising research specialist division of Ipsos MORI. More

Ipsos Buy Adds Czech and Slovak Coverage

Jun 28 2006

Ipsos has agreed to acquire a minority stake in the Tambor Group, the 3rd largest survey-based research company in the Czech and Slovak markets; increasing to a two thirds holding by 2009. More

Ipsos MORI Signs Owen

Jun 22 2006

In the UK, Lucy Owen has joined Ipsos MORI's specialist healthcare division as Associate Research Director. She spent the past five years leading both domestic and large-scale multi-country studies at healthcare specialist agency Questor International. More

Ipsos MORI's Annual Overview of Britain

Jun 16 2006

More than 300 people, largely from the public sector, are attending today's Ipsos MORI annual event, 'The State of Britain'. This year, the event assesses whether the Labour government's policies are truly going awry or whether there are successes behind the negative headlines. More

Ipsos Loyalty Appointment

Jun 12 2006

Ipsos Loyalty has appointed Curt Carlson as Senior Vice President in the US. He previously held the same role at TNS. More

Ipsos Promotions Support New Structure

May 30 2006

Advertising research specialist Ipsos ASI has underlined its recent restructuring into two regional divisions - North America West and North America East – by promoting four senior researchers to leadership roles. More

UK Audience Measurement Faces Future

May 22 2006

RAJAR has awarded contracts to Ipsos MORI, RSMB and TNS covering radio audience measurement for two years starting January 2007. Ipsos MORI will continue to operate the core survey with a redesigned diary, while TNS will trial a PPM-based electronic measurement panel in London, providing both radio data for RAJAR and TV for co-sponsor BARB. More

Ad Test Product Simulates the Great Outdoors

May 19 2006

Ipsos MORI's advertising research division Ipsos-ASI has launched Next*Outdoor, an online virtual environment product for testing of outdoor ads. The firm says it aims to encourage advertisers to begin including this major component in the research mix. More

Record Quarter for Ipsos

May 16 2006

Ipsos has announced revenues of Euros 188 million for the first quarter of 2006, a 31% increase on the first quarter of 2005. This represents the company's strongest quarterly growth in the past five years – and it includes organic growth of just over 9%. More

Product Testing Launch from Ipsos

May 15 2006

Ipsos Insight has announced a new product testing system, 'Product Precision', using tailored test designs to address business issues that arise throughout the product lifecycle. More

Healthcare Appointments for Ipsos MORI

May 2 2006

Ipsos MORI has appointed Richard Habis as Business Development Director, and promoted Karen Swords to Director, both in its growing healthcare division. More

Launch of Credit Confidence Survey

Apr 24 2006

Despite UK consumer debt reaching the £1.1 trillion mark, three quarters (75%) of British borrowers claim to be 'comfortable' with their current level of borrowing. Research was conduced by Ipsos MORI for Experian's Personal Credit Index, a new feature of its online credit monitoring service CreditExpert. More

Ipsos Highlights Mobile Browsing Boom

Apr 18 2006

Mobile phones could soon overtake PCs as the most widely used means of accessing the Internet, according to the Ipsos 'Face of the Web' study. Internet access via the mobile phone actually outpaces wireless access from a notebook PC in many of areas of the world. More

Ipsos ASI Bolsters Management Team in US

Mar 30 2006

Ipsos ASI has this week announced that Lana Busignani has been promoted to President, Ipsos ASI North America West, and Pam Maltby to the equivalent position for the East. More

Asian Advertising and Media Surveys

Mar 28 2006

Estimated advertising spend across the three core media - television, newspapers and magazines - reached a record $US68.6bn across 12 key Asia Pacific markets in 2005, according to the latest data from Nielsen Media Research. Meanwhile Asian business leaders' Internet usage is increasing but so is print media use, according to Ipsos Media's ABRS. More

The Media Audit Hires Former Arbitron Boss

Mar 24 2006

The former head of Arbitron's radio group services unit, Les Tolchin, is to work with its competitor The Media Audit. Tolchin's Doneraile International consultancy will assist the firm, which says it is talking to 'lots' of other potential senior hires, as it gears up its electronic media ratings offer. More

Ipsos Growth Beats Rivals Again

Mar 22 2006

Ipsos has once again reported a sharp increase in revenues, up 18.8% on the year to Euros 717.9m in 2005. Organic growth at constant exchange rates was 8.6%, beating other major MR groups, and operating profit up 25.5% to Euros 63.9m. More

Ipsos Canada Strengthens Team

Mar 7 2006

Ipsos has announced a number of senior promotions in its growing Western Business Unit in Canada. Promotions include Steve Mossop to President, Market Research Canada West, and Tim Olafson to President, Ipsos Observer. More

Ipsos Cell Phone Smart Enough

Feb 22 2006

RAJAR, the UK's radio audience research body, has given an initial thumbs up to the Smart Cell Phone technology developed by Ipsos in collaboration with The Media Audit in the USA, clearing the way for it to join Eurisko and Arbitron meters in ongoing trials. More

MORI Boosts Retail and Leisure Team

Feb 17 2006

Ipsos MORI has promoted Tim Maton from AD to Director of its Retail and Leisure Division, reporting to its recently appointed head, Susanne Goller. More

Ipsos Revenues Up 26%+ in Emerging Markets

Feb 16 2006

Ipsos achieved consolidated revenues of 717.8 million Euros in 2005, 18.7% more than in 2004. Growth was strongest in Asia Pacific and the Middle East (26%) and in Latin America (36.4%). The company's Opinion and Social Research division saw the highest growth (46%), followed by Marketing Research (19.3%). More

Ipsos Offers Telecoms Concept Building Tool

Feb 15 2006

Ipsos Insight in the US has launched a new quantitative research tool for the telecoms market. The tool, Ipsos ConStruct, is designed to bridge the gap between qualitative research and the concept testing stage to ensure that the right concepts are tested. More

Ipsos Acquires Canadian Qual Firm

Feb 10 2006

Ipsos announced yesterday that it has acquired Camelford Graham, a Toronto-based company that specialises in qualitative research, and focuses on the FMCG, pharmaceuticals, and financial services sectors. More

US Increasingly Divided

Feb 7 2006

Just 32% of US adults believe the current state of the country is good, while 68% believe it is poor, according to a recent Harris Poll. The poll reveals a growing rift between Republicans and Democrats, something also identified by research from Ipsos Public Affairs and the Pew Research Center. More

NRG Research Expands to Alberta

Feb 6 2006

Canadian NRG Research Group has opened two new offices in Alberta, to be led by Derek Blair, formerly of Ipsos North America. Other new members of staff include food and drink specialist Greg Turner and consultant Rod Love, an expert on politics and the media. More

Ipsos MORI Helps Refine Product Ranges

Jan 30 2006

UK agency Ipsos MORI has launched a new research technique, Line Evolution, to help manufacturers optimise their brand portfolios. The technique aims to predict the performance of new and existing lines, adding consumer insight to traditional measures of the total unduplicated reach and frequency (TURF) of products. More

Ipsos MORI Expands Retail & Leisure Team

Jan 27 2006

The UK's Ipsos MORI has appointed Susanne Goller as Director in its Retail and Leisure division. She will manage a team of ten and help expand the division's business. More

Track Consumer Confidence Worldwide

Jan 18 2006

US consumers' confidence in the economy has risen for the fourth consecutive month, according to the latest survey from BIGresearch. However, a recent Ipsos survey records a drop in confidence. To help you make sense of such differences - and to bring you the confidence picture worldwide - we've introduced a new Consumer Confidence section. More

Ipsos Hires Financial Services Expert

Jan 13 2006

Ipsos Insight has appointed Arthur Eisenbach as Senior VP and General Manager of its Financial Services practice. Eisenabch has previously worked in brand strategy and marketing research for both the Bank of America and FleetBoston Financial. More

OTX Shakes up European Online Research

Jan 10 2006

US-based Internet research agency OTX (Online Testing eXchange) has opened its first European office in London. Ian Wright, a former board director at Ipsos UK, will lead the company's European operations. More

Clear Channel Picks Radio Measurement Contenders

Dec 16 2005

US-based Clear Channel Radio has picked seven finalists to provide a new 'state-of-the-art' radio audience measurement system. Details of one of the chosen proposals - a joint submission from Ipsos and The Media Audit - was released by the companies yesterday. More

InsightExpress Hires CPG Director

Nov 30 2005

US online agency InsightExpress is expanding its Consumer Packaged Goods (CPG) division with the appointment of Barbara Wade as Director. Wade was previously a Director at Ipsos Insight. More

Consumer Confidence Creeps Up

Nov 29 2005

US consumer confidence rose in November following a substantial drop over the last few months. Four different confidence indexes - from TNS (for the Conference Board), Ipsos (for the Royal Bank of Canada), BIGResearch, and the University of Michigan - all report similar patterns of recovery. More

Ipsos MORI Survey Reveals UK Food Poverty

Nov 25 2005

More than two fifths of people using the services of UK charity FareShare are unable to buy food on a regular basis, according to an Ipsos MORI survey. A separate survey by Communicate Research finds 42% of MPs think the government should have a statutory duty to tackle food poverty. More

Canadian Business Leaders Want More MR Spend

Nov 24 2005

Less than a third of Canadian companies are involved in primary market research, and around a third of business decision-makers think their companies should spend more on MR. These are the findings of a study of 500+ business decision-makers conducted by Ipsos Reid for Canada's Marketing Research and Intelligence Association (MRIA). More

Ipsos Buys US Qual Agency

Nov 16 2005

Following its recent purchase of MORI in the UK, Ipsos has acquired Understanding UnLtd (UU), a US-based qualitative research agency. The announcement comes as Ipsos reports continued financial success - with organic growth at 9.6% for the third quarter of 2005, and 8.3% for the first nine months of the year. More

Incepta Appoints Hong Kong Director

Nov 3 2005

UK agency Incepta Marketing Intelligence (IMI) has appointed Kenrick Leung as Director of its Hong Kong office. Leung takes over from Alice Page, who left for Ipsos earlier this year. He will report to IMI's CEO Andy Dexter. More

Krisis Time for Ipsos UK

Oct 28 2005

Ipsos UK is taking inspiration from reality TV with the launch of its new conflict-based qualitative approach. The process - known as Krisis (from the Greek word for the moment of truth) - encourages disagreements among group participants, in an attempt to encourage greater honesty and disclosure. More

Wireless Research Round-up

Oct 28 2005

New research from the Yankee Group predicts increasing convergence between mobile phones and consumer electronic devices. As mobile products become ever more sophisticated, a plethora of reports from other research firms also analyse new developments in the high-tech mobile and wireless markets. More

Ipsos UK Appoints Loyalty Directors

Oct 14 2005

Ipsos UK - to be merged with MORI following this week's acquisition - has appointed Helen Simpson, formerly of Australian Business Ltd, and Mo Alam, from Orange, as Directors in its Loyalty division. Both will report to Gailynn Nicks, MD, Ipsos Loyalty. More

Ipsos Reveals British Business Habits

Oct 11 2005

The results of the 2005 British Business Survey (BBS) announced today by Ipsos reveal a UK business elite that watches far less TV than the rest of the country, continues to rely heavily on traditional print media, but also leads the way in the use and ownership of technology. More

Ipsos Buys MORI

Oct 10 2005

Global research group Ipsos has acquired MORI, the UK's largest independently owned MR agency, in a deal worth £88m. Ipsos UK and MORI will combine to form a new company to be known as Ipsos MORI. The purchase will almost double Ispos' UK revenue. More

Ipsos Insight Appoints Qual Consultant

Oct 10 2005

Ipsos Insight in the US has appointed Catherine LoPresti, formerly of Saatchi & Saatchi, as Qualitative Research Consultant at the company's Consumer Products division. She brings more than 20 years' experience of conducting qualitative research for consumer goods companies. More

Leadership Shake-up at Ipsos UK

Oct 7 2005

Gill Aitchison, MD of Ipsos ASI (the company's ad research division), has been appointed to the new role of MD of Ipsos UK. The appointment will allow the company's CEO Richard Silman to focus more on global development. James Mundell, formerly of Synovate, will replace Aitchison as head of ASI. More

Ipsos Launches East European Panels

Oct 6 2005

Ipsos Interactive Services Europe (IIS Europe) has announced the expansion of its European Online Panel to five Eastern European countries: Hungary, Poland, Romania, Russia and the Czech Republic. More

Seattle Office for Ipsos

Oct 6 2005

Ipsos has announced the opening of a new office in the Seattle area, its sixteenth location in the US. The company has a growing client base in the Pacific Northwest and the new office joins San Francisco, San Ramon, CA, and Vancouver, BC, as the other Ipsos West Coast locations. More

Ipsos Hires Brand Leader

Oct 6 2005

US agency Ipsos Insight has appointed David Nemiah as VP, Global Equity & Branding in its consumer products research division. Nemiah is a former director of brand research, strategy, and planning for consulting firms including BrandLogic, Interbrand, Siegelgale and McCann-Erickson Worldwide. More

Ipsos ASI Launches Fast Low-Cost Ad Tracker

Oct 5 2005

Ad and brand research specialist Ipsos ASI Canada has launched Ad*Graph Express, a new quick-turnaround tool to help companies measure the impact of an ad or campaign, without the cost of continuous tracking. More

Ipsos Interactive Services Appoints Panels Director

Sep 26 2005

Alina Serbanica, former VP Business Development of Gallup Romania, is joining Ipsos Interactive Services (IIS) as Access Panels Director, responsible for all the company's European panels. IIS specialises in online market research, with more than 550,000 panellists across Europe. More

Ipsos Moves into Bangkok with Ex-RI Directors

Sep 22 2005

Ipsos has extended its network in Asia with the launch of Ipsos Thailand in Bangkok - a joint venture between Ipsos and three former staff of Research International Thailand. Over the last year, Ipsos has acquired companies in China and Japan, and launched offices in Hong Kong and the Philippines. More

Ipsos Book Debunks Myths of Customer Loyalty

Sep 20 2005

'Virtually everything we have been told about the relationship between customer loyalty and financial outcomes is bunk' according to a new book by two US-based business strategists from Ipsos Loyalty. More

Digital Technology Market Digest

Sep 20 2005

Digital technology is everywhere - three sets of surveys results released this week illustrate the growth of networked entertainment and storage devices and of color laser MFPs in the US. However, it can sometimes get ahead of consumers, as shown by a survey of UK digital TV subscribers. More

Puget Sound Research Forum Names Directors

Sep 13 2005

Washington State MR association the Puget Sound Research Forum has announced an impressive Board of Directors for 2005-2006. They include research professionals from agencies including Ipsos and comScore, as well as from the client side, with representatives from Amazon and Microsoft. More

Ipsos Expands US Public Affairs and Opens in Seattle

Sep 12 2005

Ipsos has appointed Thomas Miller as Regional Senior VP and MD of Ipsos Public Affairs in the US, and Nicolas Boyon as Senior VP of the practice. The company has also announced the opening of a new office in Seattle to serve the needs of clients in the region. More

Ipsos UK Launches New Software for Media Clients

Sep 8 2005

Ipsos is working with media database specialist New Age Media Systems to provide EzTAB software for Ipsos UK's media clients, which include BARB, NRS and RAJAR. The web-based software provides easy access to viewing figures and reader numbers, and allows clients to incorporate their own data into the system. More

MR Firms Announce Growth for Early 2005

Sep 7 2005

Synovate has achieved 17.9% revenue growth for first half of this year, compared with 14.8% for its parent Aegis Group as a whole. Similarly at VNU, the research division outperforms the rest of the company. Other company results vary, but all point to growth in the MR sector. More

Interest In Online Banking Flattens

Sep 7 2005

Use of online banking in the US has levelled off according to a new survey from Ipsos Insight. The study suggests that fears about identity theft, along with concerns that companies are selling records to third parties, are stalling growth in the market. More

Qual Specialist Joins Ipsos in US

Aug 24 2005

Ipsos Insight, the US MR division of Ipsos, has appointed Kate Danaj as Qualitative Research Consultant in the company's Consumer Products Division. Her role will involve developing qualitative research plans and moderating focus groups for key clients. More

IPSOS Appoints European Omnibus Champion

Aug 23 2005

Tony Harper has been promoted to Senior Director in Ipsos UK's Observer division, which is responsible for the company's European omnibus services including the Capibus survey. More

MORI Joins Sport England Team

Aug 19 2005

Following Ipsos' recent win, MORI has also announced that it will conduct research for Sport England's campaigns. The fast-growing UK agency is also starting several new projects in other government and non-profit areas, including surveys of guide dog owners, the police, and people complaining about health services. More

Consumers Want More Technology for Their Money

Aug 17 2005

A new study by J.D. Power finds buyers increasingly satisfied with digital cameras, especially those in the lower price segments; while two other recent surveys suggest strong demand for high-tech mobile services - as long as they are cheap. More

Ipsos Australia Appoints Qual Director

Aug 12 2005

Michelle Costello has joined Ipsos Australia in the new position of Director of Qualitative Research. Her previous career includes spells at Dangar Research Group, Eureka Strategic Research and The Market Intelligence Co. More

Sport England Picks Ipsos for Largest Ever CATI Survey

Aug 11 2005

Ipsos UK's Public Affairs unit has won a major new research project for Sport England to explore participation levels and attitudes to recreation and leisure. The 'Active People' survey is described as the largest CATI survey ever commissioned. More

Ipsos To Measure US Business Elite

Jul 19 2005

Ipsos Media is breaking into the US with the launch of a survey to assess the media consumption and spending habits of the country's top business decision-makers. The new study, the USBRS, will use the same methodology as the company's BRS surveys in Europe, Asia, Australia and Japan. More

Now a Sharp Drop for US Consumer Confidence

Jul 18 2005

US consumer confidence fell to the lowest level since October 2003, according to the RBC Consumer Attitudes and Spending by Household (CASH) Index conducted by Ipsos. The decline is thought to be the result of worries about gas prices, job security and terrorism. More

Ipsos Reveals How the Other 4% Live

Jul 13 2005

Results of the latest Ipsos survey of Europe's high-earning elite reveals a surge in hi-tech gadgets and online shopping, while readership of print publications is stable. The Europe 2005 survey represents the media habits of ten million high earners and business leaders (4% of all adults) in 16 countries. More

Ipsos Appoints North American CEO

Jul 12 2005

Ipsos has recruited James (Jim) T. Smith as Chairman and CEO of Ipsos in North America. Smith, who joins from US agency Delve where he was Chairman and CEO, will also have a seat on the Ipsos Management Board's Executive Committee. He replaces Simon Kooyman, who is taking a sabbatical. More

Ipsos Appointment Boosts Health Team

Jun 29 2005

Ipsos has appointed Fred Church as VP for the company's growing Health Practice in North America. Church, who has extensive experience of analysing direct-to-consumer (DTC) advertising campaigns, will help develop products for the health and pharmaceutical industries. More

Ipsos Hires Leader for Consumer Products

Jun 17 2005

Ipsos-Insight has appointed Becki Meyer as VP leading its Consumer Products Division, based in Cincinnati. More

New Online Omnibus Meets Growing Demand for Survey-Based Research

Jun 15 2005

In the USA, Ipsos, in conjunction with polling partner The Associated Press, has announced it is adding a new weekly online omnibus polling tool to its twice weekly national telephone omnibus to meet growing demand from its customers for fast, reliable data. Ipsos is the only telephone omnibus provider with two weekday studies, as all other major omnibus providers rely on weekend surveys. More

New Consumer Finance Index in North America from Ipsos/RBC

Jun 14 2005

The Royal Bank of Canada and Ipsos Public Affairs in North America recently announced an agreement to publish the RBC CASH Index (Consumer Attitudes and Spending by Household). More

New Ipsos AD to Develop Europe 2000

Jun 9 2005

Ipsos UK has appointed Sarah Owen, formerly of Granada and BusinessWeek magazine, as AD in its Media division. More

Ipsos Joins RAJAR Race

Jun 2 2005

Ipsos UK has announced that it is entering a mobile phone-based measurement system to compete with devices from Arbitron, NOP/Eurisko and GfK in the ongoing trials conducted by UK radio body RAJAR. Trials will use the Nokia 60 Series. More

Natural Choice for Ipsos

May 31 2005

Ipsos has appointed Jasmine Hoye as an Account Manager in its Agribusiness, Natural Resources & Environment Division in Australia. She was previously an AM at Millward Brown. More

Ambitious Remit for New Novaction Leader

May 26 2005

Ipsos UK has appointed Chris Sinclair as Senior Director in its Novaction division, with a specific brief to widen awareness of its cutting edge forecasting and modelling techniques for NPD. More

Ipsos Buys Napoleón Franco To Become Leader

May 18 2005

Ipsos has announced the acquisition of the Colombian company Napoleón Franco S.A., noted for its public affairs research but also big in mainstream MR. The buy gives the global group 20% of the country's MR market and a powerful all-round presence in Latin America. More

Ipsos Reports Robust Growth

May 18 2005

Ipsos has announced results for the first quarter of 2005, with revenues up 12.9% including organic growth of 8.2%. All regions and business lines contributed, with Asia Pacific and Middle East, and advertising research particularly strong. More

Online Activities Multiply

Apr 28 2005

The latest round of the Ipsos Face of The Web study paints a picture of the global take-off of a broad range of Internet activities beyond simple browsing. Seven in ten Internet users in the 12 countries surveyed have purchased and half have banked online; two thirds have sent digital pictures or videos; and one in ten has already downloaded a feature length movie. More

Ipsos Goes Global with Public Affairs

Apr 19 2005

Ipsos is launching a new Global Public Affairs unit, consolidating the Group's offering in the sector. The move follows similar global consolidation for the ASI (advertising) and Loyalty business streams in 2001 and 2004 respectively. More

Economic Outlook: US Confidence, Worldwide Views of Retirement

Apr 18 2005

Fewer US consumers are now confident about the strength of their economy, according to the BIGResearch Executive Briefing for April. Domestic issues are the main worries. Looking longer-term, separate research from Ipsos-Insight suggests that many consumers around the world have written off public pension sources as their retirement mainstay. More

One of Three to Pay £350m+ for NOP

Apr 14 2005

United Business Media (UBM) will offer exclusive talks to one of the three remaining bidders for NOP World, according to the UK's Financial Times. The three are GfK, Ipsos and the WPP Group - Aegis and TNS were recently eliminated from the bidding. More

Another Good Year for Ipsos

Mar 24 2005

Ipsos has announced its results for the calendar year 2004, showing impressive revenue growth of 7.5% at constant scope and exchange rates. Consolidated revenues for the year were Euros 605.6m and operating profit was up 8% to Euros 54.7m – equivalent to a rise of 16% at constant exchange rates. More

Ipsos Buys China's GDMR

Mar 23 2005

Ipsos has acquired Chinese market research company Guangdong General Marketing Research Company Ltd. (GDMR). GDMR will become part of Ipsos China, making the latter the third largest Chinese survey based MR agency. More

Ipsos-ASI Appointment

Mar 23 2005

Ipsos has appointed Maria Philips as VP of Tracking & Equity in its advertising research division Ipsos-ASI. Philips joins from Lightspeed Research, where she was National Account Director. More

Ipsos Adds UK CATI Potential

Mar 11 2005

Ipsos UK opens a new telephone centre in Lowestoft, Suffolk, this week. The new facility will support the existing international CATI centre in Harrow, North London in coping with growing demand, especially via the company's Public Affairs division. More

Ipsos Results and Appointment

Feb 17 2005

Ipsos has revealed full year results for 2004, showing a 6.3% growth in consolidated revenues to 605.6m euros, or 7.5% at constant scope and exchange rates – a sixth consecutive year outperforming the market since its IPO. The company also announced the arrival of Douglas Cottings as the new head of its Financial Services practice in the US. More

Ipsos Buys in Canada and US

Feb 16 2005

Ipsos has announced the acquisition of two MR agencies in North America: Descarie & Complices and Shifrin Research Inc, based in Montreal and Manhattan respectively. More

Copy Testing Specialist for Ipsos-ASI

Feb 7 2005

Advertising research specialist Ipsos ASI has appointed Jacquie Matthews as Senior Vice President of Creative Development, based in Toronto. Matthews joins from Millward Brown, where she was VP of Client Services. More

Japan, US Lead Web Usage Worldwide

Feb 2 2005

More than eight out of ten Japanese households used the Internet in 2004, while the US market, thought by some to be at or nearing saturation point, broke through a two-year plateau with a 27% online population increase, according to Ipsos-Insight's Face of the Web study. More

DVR Still Taxiing for Take-Off

Jan 25 2005

Americans are becoming much more aware of digital video recorders (DVRs) but likelihood to buy one in the near future continues to increase only slowly, according to research by Ipsos-Insight. More

British Muslims Proud to be British

Jan 18 2005

A recent study by research company Ipsos UK among British Muslims has cast new light on the importance of British identity for this group. Many of the Muslims surveyed preferred the term 'British Muslim' to the out-of-fashion 'British Asian', as it gave appropriate emphasis to the role of their faith in defining who they are. More

Canadian Omnibus Upgrade

Dec 13 2004

The Trends Division of Ipsos-Reid Public Affairs has increased the frequency of its Online Omnibus in Canada to once a week. More

Ipsos Creates Board Level Marketing Post

Dec 10 2004

Ipsos UK has appointed a Marketing Director to its Board – a first for a UK agency, according to CEO Richard Silman. Jeff Deighton, former Icon UK MD, joins the company in the new role. More

Enhanced BookTrends Puts Kids in with the Adults

Dec 8 2004

Ipsos-Insight has announced a number of changes to its BookTrendsSM syndicated service, including the amalgamation of hitherto separate databases for Adult Trade and Juvenile Books into one. The new package also offers improved data delivery, enhanced classifications and analysis, and quarterly rather than bi-annual reporting. More

Ipsos Wins Student Survey

Nov 11 2004

Ipsos Public Affairs has been commissioned to undertake the UK's National Student Survey (NSS), a census survey of 283,000 final year undergraduate students. More

Ipsos US Appointment and Promotions

Nov 4 2004

John Carter has joined Ipsos' Consumer Products Division in New York as Vice President, from A&G Research, where he had been a Vice President for the past two years. Ipsos-Insight has also announced three promotions. More

Changes at Ipsos

Oct 28 2004

Ipsos has announced the promotion of Mike Weisberger to head up the company's Behavioral Tracking Division as Senior VP, succeeding Lynne Armstrong who leaves to become a partner in specialist MR executive search firm The Somerset Group. More

New Leader for Ipsos Europe

Oct 19 2004

Pierre Le Mahn has been appointed Chairman and CEO of Ipsos Europe, following the decision of Jean-Michel Carlo to leave and resume his career in the communication industry. More

Ipsos-Insight Appoints VP Analytics

Oct 11 2004

Curt Stenger has been appointed VP of Analytics for the Ipsos-Insight Consumer Products Division. He was previously VP of Marketing Sciences at Research International. More

Ipsos Buys in Japan

Sep 23 2004

Ipsos has announced the acquisition of Japan Statistics and Research Co Ltd (JSR). The global group already has a major presence in the market via Ipsos Novaction, specialists in forecasting, modelling and consulting, and combined revenues of the two companies will place it in Japan's Top 5 survey-based MR companies. More

Online Specialist for Ipsos

Sep 17 2004

Ipsos has appointed David Pring as Senior VP and General Manager of its Consumer Products Division in New York. Pring, who joins from Protocol Research Solutions (formerly CLT Research), where he was president, will now be responsible for providing strategic research solutions to East Coast CPG clients. More

Ipsos Buys TQA, Joins Australian Top Five

Sep 8 2004

Ipsos Australia has this week announced its acquisition of the assets of Melbourne-based TQA Research Pty. Ltd, lifting it into the Top 5 MR agencies in the Australian market. More

Who Watches Big Brother?

Aug 16 2004

The UK's Reality TV pioneer show Big Brother is over for another season, but others such as 'I'm a Celebrity...', 'Fame Academy' & 'Pop Idol' are gearing up for new series, so Alas the phenomenon continues. Ipsos UK recently used its weekly Quest media issues panel of 4000 individuals to probe the reasons for its popularity. More

Ipsos Launches Pricing Research Suite

Aug 12 2004

Two Ipsos divisions, Ipsos-Insight and Ipsos-Vantis have launched a new full-service pricing strategy suite called 'Price Evolution', which assists manufacturers and marketers with pricing decisions at key stages in a product or service life cycle. More

Launch of Ipsos DietTrends

Aug 6 2004

Ipsos-Insight has announced the launch of Ipsos DietTrends, a syndicated service to complement its established PharmTrends® brand by tracking consumer purchase behavior of diet-related products and services. More

Tech Giants Will Battle for Living Rooms

Aug 2 2004

US consumers will consider a broad variety of suppliers for media hub products or 'Digital Dens' as technology converges, according to Ipsos-Insight. PC companies, consumer electronics giants, telcos / ISPs and others are all expected to be players in the fast-developing market. More

Europe 2004 Survey Release

Jul 8 2004

Last week, the end of Euro 2004: this week the launch of Europe 2004, the fifth wave of Ipsos-RSL's media survey of business decision-makers and leading consumers in Europe. The survey measures readership, TV viewing, web site use, consumer and business behaviour and attitudes of the top 10 million (4%) of Europe's consumers and decision makers. More

Ipsos Boosts Presence in Caribbean

Jul 5 2004

Ipsos has recently announced that it has signed an agreement to acquire Hispania Research Corporation, a company based in Puerto Rico and Panama. More

Ipsos-Insight Appoints CPG Veteran

Jul 1 2004

MR veteran Rob Carpenter has joined Ipsos-Insight's products division in Chicago as a Vice President. He was previously a Vice President managing several key accounts in the Analytics Insights Group at Information Resources, Inc. (IRI). More

Potential of the 'Digital Den'

Jun 30 2004

Nearly two out of three US consumers (64%) say they are not familiar with products that would easily connect their home entertainment systems to the Internet to share music, movies, games, and other digital content, according to Ipsos-Insight. However, 72% say they are interested in such a product and most of these (64%) would be ready to purchase within 12 months at a reasonable price. More

Younger Americans Less Likely to Buy Domestic Goods

Jun 10 2004

Fresh concerns about US jobs being shipped overseas are not encouraging the public to 'buy American', according to a recent Ipsos/ Associated Press poll. Just over one-third say they regularly check labels to see if an item was made in the United States, and older Americans are more likely to do so than those who are younger. More

Broadband Battle Brewing

May 25 2004

More than half (56%) of US dial-up users say they are likely to upgrade their Internet connections to high-speed in the next six months, with an equal split between cable and DSL, according to Ipsos-Insight. In all, one in four households with Internet access say they are likely to switch Internet service providers (ISPs) over the same period. More

Wireless Web Prospects

May 17 2004

The number of people who have tried or used some form of wireless Internet through a mobile device has risen 145% from 55 million unique users to 134 million in 2003, according to The Face of the Web, the annual study of Internet trends by Ipsos-Insight. This represents around 40% of the total Internet population in the study's measured countries. More

Global Launch for Ipsos Loyalty

May 11 2004

Ipsos has established a new global division and brand for its loyalty offering. Ipsos Loyalty boasts a team of more than 100 specialists around the world providing customer satisfaction measurement (CSM) and customer relationship management (CRM). More

Freeview Boosts Growth of Digital TV

Apr 22 2004

Nearly half of all UK households are now receiving Digital TV, either by satellite, cable or DTT. Recent gains are largely down to the growth of Freeview, according to the quarterly DART (Digital Audience Research Tracker) survey by Ipsos-RSL. More

Digital Music: Volume Turned Up

Apr 1 2004

2003 saw the arrival in the mainstream of fee-based digital music services and a nearly threefold increase in paid downloading, according to TEMPO, Ipsos-Insight's quarterly tracker of American digital music behavior. More

Asian Business Readership Survey 2004

Mar 26 2004

Ipsos-RSL has announced results from its first Asian Business Readership Survey (ABRS) in three years. The survey provides planners with an understanding of 234,000 top business executives at the largest and most influential companies in the region. More

Richard Windle Back at Ipsos

Mar 8 2004

Ipsos has announced that Richard Windle will be returning to the company after 18 months at BMRB and joining Liz Landy as joint MD of the media and social division Ipsos-RSL. He will focus on the NRS and RAJAR contracts as well as the company's expanding social and public sector business. More

Latin American Lifestyle and Media Survey

Mar 3 2004

Ipsos-RSL and Ipsos Latin America have announced the launch of 'Professionals and Executives (P & E) in Latin America', a survey of the lifestyle and media behaviour of business decision makers and leading consumers in the region. More

DVRs Upstaging 'Live' TV for Early Adopters

Mar 1 2004

Despite massive recent publicity, Digital Video Recorders (DVRs) have yet to penetrate very far into the US market, according to a survey by Ipsos-Insight. However, the average user already spends less time watching 'live' TV than watching using the various functions of the DVR. More

Ipsos Tracks Cats and Dogs

Feb 13 2004

Ipsos-Insight, provider of human health purchasing survey PharmTrends®, has announced a complementary syndicated service to track American consumers' purchase of cat and dog health products, called Ipsos PetTrends(SM). More

Low Awareness of Interactive Television

Jan 8 2004

Interactive television (iTV) is available to millions of digital cable and satellite subscribers in the United States and many media executives are predicting a big future for it after Rupert Murdoch's recent acquisition of satellite giant, DIRECTV. However, a recent survey by Ipsos-Insight suggests that only one-half (50%) of Americans have even heard of iTV, and most of these know little about it. More

Ipsos and AP Form Polling Partnership

Dec 11 2003

Ipsos has announced a partnership with The Associated Press for national and international public opinion polling. Ipsos-Public Affairs, headquartered in Washington, D.C., is to conduct twice monthly national polls, occasional state polls and quarterly international polls for AP. More

No Number Switching Landslide in US

Dec 3 2003

Most American wireless subscribers are aware of legislation enacted last week that enables the transfer of a current wireless number to a new wireless provider, but the rush to switch providers may not be as immediate or as dramatic as feared, according to a survey from Ipsos-Insight. More

New Appointments at Ipsos

Dec 2 2003

Ipsos has announced two key senior appointments. Dr Randall Emond has joined the company as CEO of the Ipsos Forecasting, Modeling and Consulting global division, which includes the Ipsos-Novaction and Ipsos-Vantis modeling and forecasting practices. In addition, Alain Péron has been named as Managing Director (France) of the company's quality and customer satisfaction division, Ipsos Loyalty. More

Seasonal Cheer for Electronics Retailers

Nov 25 2003

Home electronics items are higher on US consumers' holiday shopping lists this year, according to recent results from Ipsos-Insight. Smaller items such as wireless phones and MP3 players are likely to sell in higher numbers but it is big-ticket entertainment offerings, such as home computers, home theatre systems and HDTV, which may do most to make retailers merry. More

Paying Music Downloaders Double in 6 Months

Nov 24 2003

While the RIAA pursues its high-profile lawsuits against filesharers, more and more Americans are paying for digital music downloads for use on portable audio devices, according to TEMPO, Ipsos-Insight's quarterly study of digital music behaviours. The number paying a fee for download music or MP3 files of the Internet has roughly doubled in just 6 months. More

Strong Results for Ipsos After 9 Months

Nov 13 2003

Global agency Ipsos has reported significantly improved performance for the first nine months of 2003 – consolidated revenues are 7.3% up on the same period last year, at 400.9m Euros. Organic growth and the impact of newly consolidated companies contributed about evenly to a rise which, excluding negative currency effects, would have been 18.9%. More

Ipsos-Insight Tracks Gas Station Bubble Gum Explosion

Oct 24 2003

Ipsos-Insight has announced a new consumer panel tracking tool in the US, called the On-the-Go Purchase Panel. The panel captures unplanned and incidental purchases across alternative sales channels for beverage, snack, gum, snack bar and candy manufacturers, according to Ipsos filling a gap left by over-concentration on traditional channels. More

Who Needs More Channels?

Oct 23 2003

More than a third of British households reject digital TV on the grounds that they are happy with existing channels, according to Ipsos-RSL's Digital Audience Research Tracker (DART). Four in ten UK households now receive digital TV, but the number is not set to rise rapidly in the next year. More

Two Australian Acquisitions for Ipsos

Oct 17 2003

Ipsos has acquired two Australian agencies, to operate under the existing Ipsos Australia banner. One is the Research Division of the NCS Pearson group, the Australian subsidiary of the British media group Pearson, specialists in data collection, software and systems, the other social research agency Mackay Research. More

Canadian House Buyers Using the 'Net

Oct 13 2003

Canadians' use of real estate web sites has remained at a very high level, according to a recent Ipsos-Reid study. 85% of those who have purchased a new home in the past two years have used the Internet to look for home information, slightly above the 80% who had done so in 2001. More

Ipsos Launches Online Package Testing Product

Oct 10 2003

Ipsos-Insight, the Ipsos Group's main MR division in the US, has launched a new, cutting-edge package-testing product called 'Pack Evolution' that enables manufacturers to take advantage of the speed, efficiency and technology of the Internet to test package designs using digital shelf displays. More

Ipsos Buys Marketing Metrics

Oct 4 2003

Ipsos has this week announced the acquisition of Marketing Metrics (MMI), US-based specialist researchers in customer relationship and customer satisfaction management. More

Ipsos-RSL To Revisit Euro Opinion Leaders

Oct 2 2003

Ipsos-RSL has announced its third annual survey of European Opinion Leaders (EOLS 2003), which captures attitudinal and media data for individuals with influence across a wide variety of sectors. EOLS 2003 will include viewing measures of pan-European satellite TV channels for the first time. More

Ipsos Appoints US Head of Financial Services

Sep 26 2003

Ipsos has announced the appointment of Greg Mahon as Senior Vice President of the company's Financial Services team in New York. He joins from the Canadian Imperial Bank of Commerce, where he was Vice President in charge of sales and marketing efforts for the Amicus ATM business. More

Ipsos Buoyant in First Half 2003

Sep 24 2003

Global MR agency Ipsos has announced 'significant growth and an improvement in its margins' in the first half of 2003, with revenue for the 6 months at 264.3m euros, up 8.1% compared with the first half of 2002 despite strong negative currency effects. More

Optimism, Realism and Terrorism 2 Years On

Sep 17 2003

Two years on from September 11th, more Americans are fearful of personal harm from a terrorist attack, more are doubtful that terrorism can be eliminated, and more believe the world has been changed fundamentally than thought it would be, according to a poll conducted for the Orlando Sentinel by Ipsos Public Affairs. More

Canadian Purchasing Rewards Moral Companies

Sep 11 2003

Corporate citizenship - whether a company is perceived as doing business in a socially responsible manner - is affecting the purchasing decisions of Canadians, according to a poll by Ipsos-Reid. Significantly, majorities claim to have consciously 'rewarded' or 'punished' companies for this performance by making or rejecting a purchase from them. More

Impact of DTCA on Patient Behaviour

Sep 3 2003

In the late nineties, the US FDA loosened restrictions on branded promotional advertising of drugs to consumers, leading to a 200% rise in activity over the last six years. This has resulted in increased awareness not only of brands but also of symptoms of illness, and the need to follow drug regimens, according to Rx and OTC purchase tracking service Ipsos PharmTrends®. More

Early Running for the Democratic Nomination

Aug 4 2003

The race for the Democratic nomination for the US Presidency is wide open at present with four candidates polling between 12 and 16% of votes in a recent Ipsos/Cook Political Report Poll. Former Vermont Governor Howard Dean has come into the running with a rise from 7% in May to 12% choosing him now. More

High-Income Investors Optimistic

Jul 21 2003

Consumers in the US are more realistic about the state of the economy, with a narrow gap between expectations and assessments of the economy, according to Ipsos' National CASH Index Poll. Most are being cautious after a rollercoaster year, reflected in the movement of the Index, but high income investors are beginning to sound more bullish after a good quarter on the markets. More

Bush Support Falling Among Older Voters

Jul 16 2003

Overall support for President George W. Bush is still strong among older and younger voters, but on aspects of job approval not related to foreign affairs he is faring much worse, especially among voters age 50 and older, according to the Ipsos-Public Affairs/Cook Political Report Poll. More

Ipsos are Fastest Growing US Agency

Jul 10 2003

Ipsos are the fastest growing market research firm in the US for the second year running, with US revenue growth of 14.8 per cent in 2001-2 and a total of 443 per cent between 1997 and 2002, according to the 'Inside Research' newsletter. More

Lives Of The European Elite

Jul 4 2003

Ipsos-RSL has released data from Europe 2003, the fourth wave of its annual survey of 'top' Europeans for pan-European media planning. The results give a picture of an elite 4% (10.4m) of Europeans including insight into their outlook and attitudes, alongside their media consumption and lifestyle. More

Ipsos Divisions To Cohabit In Chicago

Jul 3 2003

The Ipsos Group has this week announced the integration of its two Chicago offices into one, new downtown office to optimize cross-company efficiencies and to better serve its growing client base. More

Americans Accept Government Line on Iraq War

Jun 20 2003

According to the latest Harris Poll, a majority of Americans believe that what they were told by the government before the Iraq war about Weapons of Mass Destruction and links to Al Qaeda was generally accurate. More than two thirds of all adults believe that Iraq had weapons of mass destruction, and more than one third believe that the US has found clear evidence of these weapons. More

Steady Growth in Canadian Support for NAFTA

Jun 12 2003

Support for Canada's involvement in the North American Free Trade Agreement (NAFTA) with the United States and Mexico has grown in the past two and a half years from 64% of Canadians to 70%, according to an Ipsos-Reid/CTV/Globe and Mail poll conducted last week. More

US Broadband Growth to Slow: Large Numbers See No Need

Jun 11 2003

Many American dial-up users are simply not convinced they need broadband, even if the price were to fall by half, according to new research from Ipsos-Insight. Falling prices should help in stimulating interest in subscribing to broadband, but there may be a more fundamental requirement: the need to better communicate its benefits. More

Canadians Cool About SARS, Not Cowed by BSE

Jun 4 2003

In the last two months, despite the recent resurgence of the disease in Toronto, Canadians' personal fears over SARS have declined, according to a new Ipsos-Reid/CTV/Globe and Mail poll released last week. They are also less worried than they were about BSE, despite one recent case. More

Ipsos Ideas Launch

May 30 2003

Ipsos Ideas is the new global newsletter published by the Ipsos Group, the world's second largest survey-based marketing research company. Ipsos Ideas will be published five times a year in English, French and Spanish, and will feature essays by leaders of the company's core practices in advertising, marketing, public opinion, customer loyalty, and media research. More

First Quarter Results at Ipsos

May 17 2003

Ipsos Group's revenues for first quarter 2003 came in at Euro 118.6 million, up 9.5% on the first quarter of 2002. At constant scope and exchange rate, the group's Q1 revenues rose by 8.6%, continuing to significantly outperform its market and main competitors. More

Europe 2000 Series Extended to Latin America

Apr 29 2003

Ipsos-RSL is to extend its winning Europe 2000 formula to Latin America. The Latin American Professionals and Executives Survey will be the first survey to enable planners and marketers to understand this audience in a consistent manner across the continent, with the survey expected to launch in September 2003. More

Europe 2003 July Launch

Apr 12 2003

Ipsos-RSL has this week announced that Europe 2003, the fourth survey in the successful Europe 2000 series, will be launched on 3 July 2003 in London. The survey has established itself as the main currency for trading pan-European print and television campaigns and is an essential tool for advertisers, planners, buyers and media companies worldwide. More

Ipsos-Insight Launch

Apr 10 2003

The Ipsos Group has this week announced the launch of Ipsos-Insight, the group's flagship U.S. company specialising in marketing research for domestic clients as well as U.S.-based multinationals. More

Increase in Ipsos Earnings

Mar 28 2003

Global agency Ipsos has reported a 37.3% rise in net profit for 2002 to Euro 23.7 million, whilst operating profit rose by 18.3% to Euro 43.6 million. More

The Face of the Web

Feb 26 2003

The Internet continues to become more ingrained in people's everyday lives around the world, according to The Face of the Web, an annual study of Internet trends by Ipsos. More

Ipsos Growth in 2002

Feb 20 2003

Global agency Ipsos has reported a 12% increase in total revenues for 2002 to Euro 538.5 million compared to Euro 480.2 million in the previous year. More

NFO Bid Heats Up

Feb 14 2003

According to reports from Reuters, at least three active bidders remain in the auction to buy Interpublic Group's NFO market research unit after submitting offers of up to $550 million, and the winner is likely to be determined by who can get financing. More

New Ipsos Corporate Website

Feb 5 2003

Global agency Ipsos has unveiled two major corporate initiatives for 2003: the company's first bilingual website, and the introduction of a new, global advertising campaign under the tag line 'Nobody is Unpredictable.' More

Ipsos Award in UK

Dec 23 2002

Ipsos UK has been singled out as the Market Research Agency of the Year by the trade magazine, Marketing, citing the agency's long list of innovative research methods, many of them harnessing the latest technology. More

Time and Fortune join Europe 2000!

Dec 17 2002

Ipsos-RSL has just announced the latest new sponsors for the Europe 2000 series: in signing up for Europe 2003, Time and Fortune are marking their support for the survey for the first time, joining an already impressive group of international print, TV and agency sponsors. More

Outlook for Ipsos

Dec 4 2002

In a recent press conference, the directors of global agency Ipsos have indicated that the company has achieved its main objectives for 2002 and have reiterated their outlook for 2003. More

Continuing Growth at Ipsos

Nov 18 2002

Ipsos' consolidated revenues in the first nine months of 2002 have been reported at EUR373.6 million, representing growth of 12.2% on the same period of 2001 and organic growth of 7.8%. More

Education Key to Digital TV Growth in UK

Nov 14 2002

The latest research released this week from Ipsos-RSL' s digital survey, DART, reveals the enormity of the task facing the Freeview syndicate (BBC, SKY and Crown Castle). The survey revealed that only 5% of households indicated that they will switch to digital TV in the next 12 months. More

Funding Secured for New British Business Survey

Oct 23 2002

Ipsos-RSL has this week announced that funding for the new British Business Survey (BBS) has been secured, and work has begun on the new study. BBS measures the reading habits, media consumption and business behaviour of middle and senior managers in Britain. More

New CEO at Ipsos

Oct 8 2002

Henri Wallard has been appointed as Ipsos CEO, managing market research activities for the agency in the services sectors, as well as having direct responsibility for Ipsos CRM /CSM (Customer Relationship Management/Customer Satisfaction Measurement) activities worldwide. More

Ipsos Expands in Asia

Sep 23 2002

Global agency Ipsos is to expand its presence in Asia having this week announced the acquisition of a significant equity in Japanese market research company, Lyncs Incorporated, and Chinese market research company, Feng & Associates Marketing Services. More

Simplification of the Ipsos Group Structure

Sep 19 2002

At the end of this month, shareholders of Ipsos and LT Participations will be asked to approve the merger between these two entities of the Ipsos group. More

European Business Readership Survey

Sep 19 2002

The latest in the 19 year series, European Business Readership Survey (EBRS) 2002, provides planners with fresh data on Europe's senior executives. These 423,000 executives at Europe's largest companies comprise an elite 0.2% of the adult population. In addition, the second CEBRS extends coverage to 37,000 Central European executives. More

Good First Half at Ipsos

Sep 6 2002

Global agency Ipsos has reported revenues for the first half of 2002 of 244.5 million euros, a 13% increase over the same period last year. On a like-for-like basis, Ipsos revenues increased by 7.3% during the first six months of 2002. More

Ipsos Acquisitions in Sweden

Sep 4 2002

Global agency Ipsos has just acquired two major Swedish research companies: Eureka Marknadsfakta, specialising in marketing research, and Intervjubolaget dedicated to data collection and data processing. These latest acquisitions further strengthen the company's position in the Scandinavian market, where Ipsos has been represented by Ipsos-Imri since the beginning of the year. More

Digital Market Static in UK

Aug 19 2002

Despite the launch of lower cost digital adaptor boxes available from the High Street, the digital market has not grown. The latest research from Ipsos-RSL' s digital survey, DART shows that 35% of UK households receive digital TV services - no change from last October. More

New Execs at Ipsos-ASI

Aug 14 2002

Ipsos-ASI in the US has recently taken on three new senior executives as the agency expands further. More

Ipsos Fastest Growing Market Research Company in U.S.

Aug 5 2002

Ipsos has been cited as the fastest growing market research company in the U.S. in the latest issue of the Inside Research newsletter. The company's U.S. revenues grew by 406% between 1996 and 2001, the newsletter reported, compared with the industry average of 66%. Ipsos now ranks 12th among the top 50 U.S. market research firms. More

Job Hunting via the Net in Canada

Aug 1 2002

Job searching is now among the most popular Internet activities for Candian users: more Canadians have looked for a job online than have banked online, shopped online, comparison shopped or downloaded music. This is one of the findings of a new study from Ipsos-Reid, entitled Online Job Hunting: What the Future Holds. More

Europe 2002 Survey Results

Jul 10 2002

Ipsos-RSL's recently published Europe 2002 study updates the results in this survey series, which covers the top 4% of Europe's decision makers and leading consumers, representing 10.6 million high status individuals in 16 countries. The results confirm the strength of international media and reveal the growing technology focus of Europe's elite. More

KMR Strengthens Media Research Team

Jul 5 2002

Reflecting the rapid international expansion of its business, KMR (Kantar Media Research) has appointed Richard Windle to the new role of Research Director, TGI and Media Research. More

New Research Head for Ipsos-RSL

Jun 28 2002

Ipsos-RSL has announced plans to develop its social, opinion and public sector research presence within the UK. This includes the appointment this month of Sam McGuire to lead the department. McGuire has joined Ipsos-RSL from ORC International. More

Ipsos Acquires F-Squared

Jun 21 2002

Ipsos has this week announced its acquisition of F-Squared, the Central and Eastern European custom researcher. According to the agreement, Ipsos will acquire all of the company's holdings. Set up in 1997, F-Squared has offices in Moscow, Warsaw, and Kyiv (Ukraine). More

Ipsos World Cup Survey

Jun 13 2002

Three-quarters (76 percent) of Argentinians believed that they could still win the World Cup, even after their uncertain start to the football championship. This is according to worldwide research from Ipsos, conducted after the recent 1st/2nd round World Cup group matches. More

Ipsos Acquires Sample-INRA

May 31 2002

Ipsos is to acquire top researcher Sample-INRA Group. The completed deal will propel Ipsos into a leading position among German survey-based companies. More

New MD of Ipsos Logistics

May 30 2002

Ipsos UK has just announced the appointment of Rowland Lloyd as managing director of Ipsos Logistics, the operations division of the company. More

Healthy First Quarter Growth at Ipsos

May 22 2002

The Ipsos group has just posted healthy looking revenue figures for the first quarter 2002. Income reached 108.4 million euros for the period, a 14% increase year-on-year. More

Ipsos Finds UK Digital TV Stalling

Apr 30 2002

The recent decline of the monkey is not the only bad news for Britain's digital TV industry. Overall uptake is believed to have stalled at a third (36%) of all homes receiving digital TV. This is the same percentage as six months ago, according to the latest research from Ipsos-RSL's Digital Audience Research Tracker (DART). More

July Launch for 2002 Ipsos Survey

Apr 29 2002

Media researcher Ipsos-RSL is set for a summer launch for the new addition to its Europe 2000 family of surveys. The latest study, entitled 'Europe 2002', will be welcomed with a host of events during the month of July. More

Largest Youth Panel in Scandinavia

Apr 24 2002

Ipsos-New Media Research has this week signed an exclusive agreement with Lunarstorm, Scandinavia's largest youth portal, hosting more than 950,000 registered members. The deal will allow the agency to research the so-called 'early adapting' Swedish population. More

Gardening Clout of Titchmarsh

Apr 23 2002

Alan Titchmarsh is apparently influencing our gardening purchase decisions in the same way that Delia Smith's take on cooking is steering our food shopping. This is according to new research by Ipsos UK conducted over the key gardening period of Easter. More

Ipsos-Novaction & Vantis

Apr 11 2002

The Ipsos group is busy increasing its footprint on the MR world. Its latest bid for a greater share of the cake comes with its acquisition of ACNielsen's Vantis operation, the US-based strategic marketing researcher. The newly-enlarged company will be known as Ipsos-Novaction & Vantis. More

Ipsos Scores High

Apr 10 2002

Global agency Ipsos has reported a significant increase of 46% in 2001 revenues to reach EUR480.2 million. These results mean that Ipsos now ranks as the third largest company in the worldwide survey based market research sector, tied with TNS, behind the Kantar Group and NFO. More

New European Head for Ipsos Group

Mar 1 2002

Jean-Michel Carlo has just been named head of Ipsos' new Regional Management for Europe. Functioning as the new chairman and CEO, Carlo will manage the financial responsibility for Europe along with marketing activities worldwide. He is also due to sit on the group's global Management Board. More

Strong Increase at Ipsos

Feb 20 2002

Global agency Ipsos has reported consolidated revenues of Euros 480.1 million for the year ending December 31, 2001, an increase of 46% over 2000 turnover. On a like for like basis growth came in at 8% for the year, confirming the ability of Ipsos to maintain a growth rate higher than that of the research market overall. More

Good Financial Health Reported for Ipsos

Nov 21 2001

The Ipsos group has recently released financial indicators for the first nine months of 2001. Its combined revenues rose to Euros 332.9 million, up 54% year on year. On this basis, Ipsos believes its performance has largely outpaced the overall market. More

Ipsos Group Enters Scandinavian Market with IMRI

Oct 17 2001

French agency Ipsos is growing once more through the acquisition of a 40% stake in the Swedish company, IMRI. In addition, the Ipsos group will hold 51% of a new company to be set up in partnership with IMRI. Known as Ipsos-Imri, this new company will be entirely dedicated to marketing and communication research. More

Strong First Half Results at Ipsos

Oct 12 2001

French agency Ipsos has reported strong first half results with revenues up 64% and net income up a considerable 106% as well as an improvement in operational profitability. More

Ipsos Expands Once More

Oct 10 2001

French agency Ipsos has recently signed an agreement to acquire majority control of Novaction, a specialist marketing consultancy, now to be known as Ipsos-Novaction. More

New Pharmaceutical Research Tool

Sep 7 2001

A new syndicated tool from research agency, Ipsos-NPD, Ipsos PharmTrends Drug Sample ROI Report, aims to measure the effectiveness of prescription drug samples in promoting sales of new and established drugs to prospective customers. More

Ipsos First Half Revenues Increase

Aug 20 2001

Research agency Ipsos has reported a 64% increase in first half sales to Euro 217 million. For the second quarter alone, revenues reached Euro 122 million, a 65% increase over the same period in 2000. More

Home Office Research Goes to BMRB/Ipsos Bid

Aug 14 2001

A consortium between BMRB Social Research and Ipsos UK has just won the contract for the research on two Home Office social research surveys. These are the British Crime Survey (BCS) 2001-2003 and the Home Office Citizenship Survey (HOCS) 2001. Both will be based on random probability sampling and CAPI data collection. More

Ipsos Expands into American Political Research

Jul 30 2001

The Ipsos group is planning to open a new US Public Affairs Polling Division, putting to use its recently acquired assets in the form of political pollsters Riehle Research. More

New Ipsos Omnibus Survey

Jul 18 2001

Ipsos has launched a new omnibus-style service called Select which offers several added value benefits. More

Polish Acquisition for Ipsos

Jun 27 2001

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Ipsos Strengthens Position in the Middle East

Jun 9 2001

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Improving Financials for Ipsos Group

Apr 3 2001

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Ipsos Acquires MR Division of NPD Group

Mar 9 2001

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Increased 2000 Revenues for Ipsos

Mar 2 2001

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Ipsos Becomes Major US Player

Feb 13 2001

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Shiny, Happy Workers in Scandinavia

Jan 19 2001

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Ipsos-Reid Research Shows Criminals at Work

Jan 12 2001

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Online Retailing Will Survive Failure of Online Retailers

Nov 30 2000

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Ipsos Revenues Rise by over 50%

Nov 28 2000

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Ipsos Attains Leading Role in Brazil

Nov 10 2000

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Ipsos Revenues Increase by a Third

Aug 28 2000

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Ipsos Boosts Presence in Latin America

Aug 9 2000

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New Internet Ad Testing Service in France

Jul 12 2000

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GfK Expands its Internet Research in Europe and Latin America

Jun 30 2000

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The Ipsos group is to take a 50% equity stake in Research in Focus

Jun 30 2000

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At Last,the First Pan-European IT Readership Survey

Jun 29 2000

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Public Share Offering from Ipsos

Jun 10 2000

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Good first quarter performance from Ipsos

May 18 2000

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Ipsos-RSL awarded BARB contract

May 16 2000

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