Ask Afrika Appoints Former Nielsen MD Ken McArthur

Pretoria-based full service agency Ask Afrika has appointed former Nielsen MD Ken McArthur as company Chairperson.

Ask Africa offers fieldwork capabilities in 95% of Sub-Saharan Africa, with local and international services covering all qual methodologies, CATI, and face-to-face interviewing. In 2009, the firm acquired the remaining 30% of TGI SA, suppliers of media, brand and product information.

McArthur (pictured) joins after ten years as Nielsen MD, during which time he set up a separate Media division. Prior to this, he was SVP for World-Wide Marketing at CIC Video International - a joint venture between Paramount and Universal Studios based in London.

Andrea Rademeyer, CEO and founder of Ask Africa, comments: 'Ask Afrika is growing and we are launching an array of new products this year. Ken McArthur is the perfect person to steer our company into exciting, unchartered waters in South Africa as we continue to expand.'

Web site: www.askafrika.co.za .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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