Extension for Kantar's Slovakian TV Contract

Slovakian TV audience measurement steering committee PMT has renewed its contract with Kantar Media for the provision of audience measurement services. Kantar-owned TNS will manage the service until 2021.

TNS has handled the country's TV measurement contract since 2004, and in 2009, PMT awarded the company a five year contract to measure both analogue and digital TV viewing.

With the contract extension, the TV viewing habits of the Slovakian population will continue to be measured using a representative panel of 3,500 individuals from 1,200 homes. It will cover 120 TV stations across the country, and measurement will continue to be deployed using Kantar Media's PeopleMeter and enhanced audio matching technology. Last year, the service was enhanced with the introduction of the firm's online PeopleMeter, which is installed on PC's of 10% of the representative panel, to measure online TV viewing.

Vladimír Fatika (pictured), the Executive Manager of PMT, comments: 'Based on our long-standing partnership with TNS/Kantar Media for the provision of television audience measurement, which we believe is one of the best in Europe, we decided to renew the current contract for the period of more than five years. We are glad to continue working together'.

Web sites: www.pmt.sk and www.kantarmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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