eXelate Gets BPA Certification for B2B Audience System

US-based audience targeting specialist eXelate has gained certification from auditing body BPA Worldwide for its online B2B audience data system, B2BX.

B2BX features proprietary data from eXelate's online publisher footprint, as well as exclusive data from B2B analytics provider Compass Ventures. Reaching more than 100 million professionals across over 100 distinct segments, including business professionals and small business owners, eXelate claims the solution represents the 'largest, most accurate pool of B2B data' available to marketers.

The service has now passed BPA's audit and evaluation for its collection methods, data systems and procedures, certifying that eXelate's data is accurate and anonymously collected in compliance with industry standards.

CEO Mark Zagorski comments: 'eXelate has always been the leader in helping marketers drive higher ROI with the most accurate data, effective modeling and powerful management solutions. Our BPA certification validates our commitment to the most accurate data available, providing an even greater level of confidence for our customers.'

Web sites: www.exelate.com and www.bpaww.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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