Fanuele to Lead Hall & Partners Global Innovations

In the US, Hall & Partners has promoted Joanna Fanuele to lead global innovations. She replaces former Head of Innovations Jane Bloomfield who has left the company to join Millward Brown as Brand Development Director.

Fanuele (pictured) rejoined Hall & Partners last May as Global Strategic Partner, after running her own quant agency, Noodle Inc, for the previous four years. Prior to this, she was Head of Quantitative at youth and family specialist Smarty Pants, and AVP International/Domestic MR at Sesame Workshop, having previously worked at Hall & Partners until 2006.

Since her return, Fanuele has helped Hall & Partners evolve its Engager framework, and introduce new technologies for clients including quick-read 'video selfies' and co-creation techniques. Global CEO Vanella Jackson comments: 'We know that collaborating with our clients on tailored approaches is the best way to meet their needs and get to the core of what makes their consumers tick. Joanna has been an asset to the business since re-joining the company and employing these techniques, and she is the ideal person to lead our innovation culture in support of our clients' evolving needs going forward.'

Bloomfield joined the firm in 2001 and was promoted to the role of Global Innovation Partner in 2013, before which she served as Global Head of Brand and Marketing for more than six years. She began her career at Infratest Burke, which became NFO and then TNS, where she was a Senior Account Executive. Details about her new role are not yet known.

The Omnicom-owned brand and comms research firm is online at www.hallandpartners.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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