Critical Research Buys RSM

London-based qual and quant agency Critical Research has acquired insight and data collection firm RSM research, for an undisclosed sum.

RSM is also known as the publisher of the six-monthly survey of research professionals reported on DRNO. Critical, founded in 1991 and with expertise in media and finance among other sectors, says the buy will enable it to offer clients 'global research solutions, covering all major markets across Europe, Middle East, Asia Pacific, America and Latin America'.

RSM's existing project management team and support staff will remain in their current roles. Following sustained growth in the last few years, Critical says the move will allow it to offer 'full global coverage through our in-house international CATI and web resource, covering all major markets and audiences from senior level b2b interviewing to niche consumer groups.'

Critical MD Ben Farr (pictured) comments: 'This is an exciting time for Critical Research and RSM. The purchase of RSM, and the global research expertise they bring, means we can now offer our clients an even wider range of research solutions. We pride ourselves on our exceptional levels of customer service and are delighted we can now offer research solutions that are truly global.'

Web sites: www.critical.co.uk and www.rsmresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• Critical Research
• All news
• MrWeb info