French Office for Shanghai Brand Consultancy

China-based brand consultancy Labbrand is expanding into Europe with the launch of an office in Paris.

First established in Shanghai in 2005 in the city's M50 Creative Industries Park, the company has evolved from a brand naming and MR company to a full-service brand consultancy with in-house research, strategy, and creative capabilities.

Founder and CEO Vladimir Djurovic (pictured) says it is 'very significant that Labbrand was created in China and is now developing in Europe', explaining: 'There is a very high demand from multinational companies in Europe and the US for truly international agencies that are able to help them develop their brand globally. Today innovations happening in China are inspiring the whole world... With our new office in Paris, we make it possible for French and international companies in Europe to work on their global innovations, such as emerging market opportunities, at the core of the process.'

Web site: www.labbrand.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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