AwesomenessTV Launches 'Wildness' Youth Research Firm

Los Angeles-based media and entertainment company AwesomenessTV has launched a new firm called Wildness, offering research and strategy services for brands engaging with youth culture.

Founded originally as a YouTube channel and multi-channel network, AwesomenessTV creates original web series, television shows, and theatrical films across all platforms and with a specific focus on teen and millennial audiences. The firm is a joint venture of DreamWorks Animation and the Hearst Corporation, with the former owning the controlling interest.

Using primary research to reach and influence the youth demographic across all forms of media, and tapping into its parent company's experience, Wildness says it will partner with agencies, corporations, artists, writers, engineers and stakeholders, to help brands 'resonate with' youth culture. It will be led by Chief Strategy Officer Margaret Czeisler (pictured), who previously served as Global VP of Razorfish's innovation division xlab. Earlier, she was a Client Partner at Avenue A | Razorfish, and she co-founded a design company called Art & Revolution.

Brian Robbins, CEO and co-founder of AwesomenessTV, comments: 'Generation Z is redefining marketing and media as we know it today, and it's only logical that AwesomenessTV would take what we've learned from building our own brand that engages with this powerful audience to launch this new business that can guide marketers to do the same. Independence is key, so Wildness can ensure its partners a platform-agnostic approach, and we're thrilled to have Margaret Czeisler join'.

Web site: www.thewildness.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.