YouGov Revenue Up to £76.1m

YouGov has reported a 13 percent revenue rise - including organic growth of 11% - in preliminary results for the year ended 31st July. The year saw strong growth in new markets France and Asia Pacific; and a higher proportion of revenue from favoured product lines.

The year saw adjusted operating profit up 16% to £8.6m, with a slightly improved margin of 11.3%; and adjusted profit before tax up 19% to £9.1m. Revenue from what the firm calls Data Products and Services rose 22% to £26.2m and now represents 34% of the Group total, up from 32% the previous year. Specifically, revenue from BrandIndex was up 30% to £10.4m, and from Omnibus services up 18% to £12.6m, while Custom Research grew more slowly but still very healthily, up 9% to £49.9m.

The firm maintains a strong net cash balances of £10.0m (up from £7.2m a year ago), and has successfully launched its YouGov Profiles product in the UK, Germany and the USA.

CEO Stephan Shakespeare (pictured) said of the figures: 'We are pleased to report another year of strong organic revenue and profit growth reflecting clients' demand for our portfolio of global data products as well as for our custom research services. Our continued market share gains result from the sophistication of our data-led products and services and their ability to meet the changing needs of our customer base. The expansion of our model and brand into new markets such as Asia Pacific and France is also contributing successfully to our global development'.

The Group's two largest markets both saw revenue up 18% - reaching £22.9m in the UK and £25.9m in the USA. Adjusted operating profit rose 11% in the UK to £5.6m, while in the US it leapt 54% to £4.6m. Revenue in the Middle East was up 6% to £10.7m and profit down 32% to £1.5m, affected by changes in the Kurdistan unit.

In Germany, revenue was £8.9m and profit £0.9m, while in the Nordic region revenue fell 6% to £7.5m, 'though with increased profit of £1.0m. France turned around a £0.1m loss from 2014 on revenue up 53% to £1.2m, while Asia Pacific grew massively from a very small base to reach £1.4m, reporting a loss (£0.4m).

The year also saw massive media coverage in Germany for the firm's book, 'What Makes us Germans Tick', an almanac of 550 insights into how Germans think and behave, which topped the non-fiction bestseller list; and more than a million searches in a week for its YouGov Profiles LITE app on its release in the UK, which The Times suggesting that 'If you aren't addicted to YouGov Profiles yet, you soon will be'.

Web site: www.yougov.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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