Bridg Launches Restaurant Customer Tracker

Marketing software firm Bridg has launched a service called Reveal, to enable restaurant operators to identify and segment customers, and to track behavior such as visit frequency patterns and spend per visit.

Founded in 2012, Bridg offers a scalable market platform with predictive intelligence and personalized marketing solutions. Using the platform, restaurant marketers can understand each customer's relationship with the brand, identify their largest revenue opportunities, automatically deliver communications, track sales lift and grow store sales.

The new Reveal service uses point-of-sale data and customer tracking algorithms to provide an understanding of individual customer purchasing behavior, to help marketers create real-time marketing campaigns for restaurant chains. CEO and founder Amit Jain (pictured) comments: 'With Reveal, we're giving restaurant companies of every size a proprietary first look into their business and customer profile, essentially providing the in-depth research of a major consulting firm at a fraction of the time and at no cost'.

Web site: www.bridg.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.