Blueshift Launches Personalization Solution

San Francisco-based ad targeting specialist Blueshift has launched a solution to help marketers build personalized recommendations based on real-time interactions at an individual customer level.

Blueshift uses a combination of big data and machine learning for real-time segmentation and content personalization, to help marketers send tailored messages across multiple media based on shoppers' interests, purchases and browsing behavior.

The new 'Personalization Studio' allows marketers to target customers for marketing campaigns across all channels. The patent pending technology works with real-time streams of user interactions from web sites, mobile apps and physical store locations. The firm says users can apply the hyper-personalized recommendations to content templates for e-mails, advertising, web sites and mobile apps - with one click.

CEO and co-founder Vijay Chittoor (pictured) says the Studio allows marketers to do 'something that in the past would have needed extensive effort from internal data scientists and IT staff to both develop and maintain'.

Web site: www.getblueshift.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.