Passwaiter to Head Kantar Media Political Arm

Kantar Media has promoted Steve Passwaiter to the role of Vice President and General Manager of its political ad monitoring unit Campaign Media Analysis Group (CMAG), based in Washington DC. He succeeds Elizabeth Wilner, who has left to join Airbnb as Managing Editor for Policy.

CMAG provides ad spending intelligence on political and influencer campaigns to candidates, trade organizations, corporations, media and others. Passwaiter (pictured) previously served as the division's Senior Director of Business Development, before which he founded SLP Media Strategies, which provides outsourced business development services. He is also a former Board Adviser for interactive sports agency Sportsdigita, and he served as VP of Business Development for BIA/Kelsey.

Andy Brown, Kantar Media CEO and Chairman, comments: 'Steve's deep experience in media and marketing research and his insights regarding political media buying, analytics, ad sales and content make him ideally suited to head our political monitoring unit as we approach the critical Presidential election cycle post-conventions'.

Web site: www.kantarmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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