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The Association for Qualitative Research (AQR) is hosting a one day 'Advanced Seminar' this Friday, the 14th June. Addressing the new techniques opening up to qualitative researchers, the event should outline the challenges and issues currently facing the industry. More
Gerald Zaltman, a sociologist and highly regarded professor at Harvard University's department of Business Administration, will launch the ESOMAR conference on Qualitative Research to be held next week in the USA by serving as the Keynote Speaker. More
G & S Research Inc has hired Melinda Spaulding as Director of Analytical Services. Spaulding, who was previously a leading light in research at Eli Lilly & Company, will manage the Analytics staff at G&S and guide the development of analytical plans, survey design, and reporting requirements. More
Brand specialist D/R Added Value has launched a new approach to brand research, applying principles of neuroscience to marketing. Emotional Brand Connections (EBC) will examine the impact brands have on consumers, and help develop 'more effective, clutter-busting solutions'. More
US Pharma and biotech specialist WWMR, Inc. has promoted Dr. Sharon Grehan to the position of Managing Consultant, Consulting Services. With more than 10 years of experience in the scientific and biotechnology sector, Dr. Grehan provides a scientific background to MR and consulting projects. More
ESOMAR drew to a close its 59th Congress in London yesterday, and announced the winners of four prizes. A new overall award for the best paper 2005-6 went to speakers from Australian agency The Leading Edge and client Carlton & United Beverages. More
It's the 'year of the amygdala' according to UCLA's Dr. Joshua Freedman. Nothing to do with the Chinese calendar – the amygdala is the brain's 'threat detector' and many of this year's Super Bowl commercials stirred it into action, according to tests in the University's high-field fMRI scanner. More
In our third and final article reviewing the Golden Jubilee MRS Conference in Brighton, Phyllis Vangelder reviews papers looking forward at the future of research, and the future of the planet. More
US-based Lucid Systems has unveiled Prism(TM), a new research tool using techniques from neuroscience to gauge consumers' real response to advertising. The launch took place at the ARF Conference in New York City. More
Recent UK start-up TwoMinds Research is growing already; its 'combination of applied neuroscience and Jungian philosophy' proving irresistible for the new arrival, sociologist Helen Light. More
North of England-based Dipsticks Research will move to new offices in the Autumn to accommodate rapid growth; and has launched Radar, a new travel and tourism consultancy to track travellers' perceptions both before and during their holidays. More
Multi media specialist Cheerful Scout has partnered with systems developer Apperly & Associates (A&A) to form Business Data Interactive (BDI); a new venture that will use technology to analyse and present business data in an animated graphical format. More
Nielsen has formed an alliance with neuromarketing research firm NeuroFocus to develop new measurement techniques based on the latest advances in neuroscience. Nielsen CEO David Calhoun becomes a member of the NeuroFocus Board. Details of the investment were not disclosed. More
UK research agency Conquest has launched an online tool to measure unconscious emotional reactions to brands by tapping into the metaphors consumers use to describe and express their feelings. More
US neuromarketing research agency NeuroFocus has recruited Michael Smith for its newly created post of EVP for Client Services. More
In the US, media research firm Innerscope Research will be using biometric measurement to track the physical responses of people watching ads during next weekend's Super Bowl game. More
US-based NeuroFocus has appointed cognitive neurophysiologist Dr John Polich as its Director of Global NeuroLab Operations. More
Dutch market research agency DervalResearch has claimed it has found a link between the perception of taste and an individual's job and hobbies, which it is calling the Hormonal Fingerprint. More
US-headquartered neuromarketing research agency NeuroFocus has acquired brainwave measurement specialist Neuroco in the UK, as part of its strategy to expand into Europe. Terms were not disclosed. More
Eleven universities are to receive funds from the initial round of WPP and Google three-year Marketing Research Awards Program. The money will enable them to conduct studies into how online media influences consumer behavior, attitudes and decision making. More
US-based NeuroFocus has introduced a suite of brainwave-based tools to enhance video game development and players' enjoyment. The firm estimates the tools can shave years off the game development timeline, and many millions in costs. More
Neuromarketing company NeuroFocus has named Dr. Michael Smith, previously President of CorTech Labs, as a Partner in its Consulting Practice. More
Ann Stuchiner has joined the US Consulting division of London-based Double Helix Development group, as Vice President. More
Record numbers of first-timers booked for a research conference? It doesn't sound like 2009. But BIG, the UK's b2b research association, says a more open, debate-oriented style and a strong client-side presence are two of the factors bringing in the new faces as it gears up for its annual get-together. More
Japanese marketing services agency Hakuhodo has bought an undisclosed stake in Buyology, a consultancy which uses neuroscience data collected by founder and neuromarketing specialist Martin Lindstrom. More
In the US, consumer research firm experiEmotive (EMA) has developed a research technique to uncover the specific feelings potential customers have towards a new product or corporate brand. More
In the US, consumer specialist Perception Research Services International (PRS) and neuroscience firm EmSense have partnered to offer bio-sensory measures within quant packaging research studies. More
London-based healthcare specialist Double Helix Development group has relocated its Scarsdale, New York consulting operations to midtown Manhattan, in anticipation of growth from the practice. More
Shopper behaviour consultancy TNS Magasin has combined EEG (electroencephalography) and eye tracking technologies to capture shoppers' emotional and cognitive responses at what it describes as 'an unprecedented level of detail'. More
In the US, biometric and neuroscience agency Innerscope Research has appointed former Arbitron senior exec Linda Dupree as Executive Vice President of Sales and Marketing. More
New York-based neuroscience firm Buyology has shifted its approach to help marketers tap into consumer's non-conscious decision making process. More
Brainwave measurement technology firm EmSense has raised $9m in Series C funding, which it will use to continue its global expansion in support of its many market research partners, and develop a bio-sensory in-home panel - which it claims will be the first of its kind. More
In the US, Innerscope Research has become the first neuroscience-based biometric company to be validated by the Advertising Research Foundation's (ARF) research review process. More
Neuromarketing company NeuroFocus has hired Dr. Stephen Genco in the new role of Chief Innovation Officer. He previously founded and was CEO of San Francisco-based neuromarketing firm Lucid Systems. More
In the US, biometric and neuroscience provider Innerscope Research has appointed former Nielsen Media CEO John Dimling and former Arbitron President, Chairman & CEO Stephen Morris to its Board of Advisors. More
John Dimling, former Chairman, President & CEO of Nielsen Media Research, has joined his second Board of the week, the Arbitron Board of Directors. On Tuesday he was appointed to the Advisory Board of neuroscience agency Innerscope. More
Neuromarketing firm NeuroFocus has formed a joint venture partnership with Nielsen to roll out its services in Australia. More
In the US, neuromarketing agency NeuroFocus has appointed Nobel Prize laureate and neuroscience expert Dr Eric Kandel to its Advisory Board. More
UK agency Conquest has launched InfeXious, a research tool measuring the viral potential of ads. Conquest claims that consumers are neurologically impelled to broadcast 'infectious' ideas through social media such as Facebook and Twitter. More
In the UK, Millward Brown (MB) has set up a neuroscience division, to extend the services offered by its existing advertising and brand research unit. More
Who says researchers have to slum it in budget locations till the recovery is secure? Our Features Editor Teresa Lynch reports from a retail research conference in a venue so sumptuous that the Chairman described it as 'the kind of place that doesn't normally let in people like us'. More
Fox Broadcasting Company (FOX) has extended its two-year partnership with biometrics, neuroscience and eye tracking specialist Innerscope Research. More
US-based neuromarketing research specialist EmSense has opened a European headquarters in central London, where it has recruited Sue Nosworthy as SVP, European Research Director and Maria Domoslawska as VP, Digital and Media Research. More
A new study suggests that brain scans can identify whether a consumer intends to buy a product, even when they are not consciously considering their choices. More
Are mobile surveys more intrusive? Will ICE change the face of online panels? Why don't we entirely trust Neuroscience? And should we now be a bit less worried about Google? From today, join the debate on the big issues in our MRT section. More
In the US, biometrics, neuroscience and eye tracking specialist Innerscope Research has appointed cognitive scientists Dr Randall Rule and Dr Lisa Haverty to support the firm's product development strategy. More
In the US, marcoms group Draftfcb has launched the 'Draftfcb Institute of Decision Making', to tap into emerging fields of behavioral economics and neuroscience in order to enhance its ability to influence consumer behavior. More
In the UK, Millward Brown has appointed Jorge Alagón to head its Global Innovations team, which develops strategies to help marketers build strong brands. More
Millward Brown has added five team members to its Neuroscience Research Practice, formed in March to extend the services offered by its existing advertising and brand research unit. More
BrainJuicer has appointed Orlando Wood as Managing Director of its methodological unit BrainJuicer Labs, and appointed him to the Company's Management Team. More
In the US, healthcare research specialist Mike Bandick has joined Ipsos Understanding UnLtd (IUU) - the qual division of Ipsos North America - as Vice President of Health. More
US branding consultancy Siegel+Gale has partnered with neuroscience specialist NeuroCompass to pilot the use of functional magnetic resonance imaging technology (fMRI), to uncover consumer feelings about brands. More
US-based NeuroFocus is to publish 'NeuroStandards', a set of principles for conducting EEG-based, full-brain measurements as part of market research studies. More
Millward Brown is to offer Australian clients the neuroscience research services it launched in the UK in March, extending the offering of its existing advertising and brand research unit. More
In the US, biometrics and emotion measurement specialist Innerscope Research claims to have conducted the first ever biometric monitoring of an audience at an industry conference in real-time, at last week's ANA Creativity Conference. More
Innerscope Research has launched a dedicated biometrics and neuroscience media lab in Boston, New England, USA. More
US neuromarketing firm EmSense has appointed industry veterans Meinhard Hausleitner, Andrew Kennelly, Lynn Sarnoff and Valerie Gauthier to its market research team, which is led by Chief Analytics Officer Elissa Moses. The firm has also outlined a number of new product initiatives. More
In the US, eye tracking software developer Applied Science Laboratories (ASL) has released 'ASL Results', a new solution said to make the measurement of consumer response, human behavior and physiology 'faster and easier' than ever. More
In the US, the ARF (Advertising Research Foundation) has unveiled the first results from its review of current neuromarketing methods. The study finds it to be 'a valuable tool' but gives many reasons for caution. More
Not to be outdone by the ARF Conference taking place across The Pond, London's researchers also discussed the hot topic of neuroscience today - but, as Teresa Lynch reports, they did so without the aid of electrodes or fMRI. More
US neuromarketing firm EmSense has launched what it describes as the world's first 'in-home' research panel employing neuroscience technology, using its EmBand headset device to measure positive/negative emotional response and cognitive engagement. More
In the UK, consumer specialist Perception Research Services International (PRS) has appointed former Harris Interactive director Alki Manias as Vice President, Account Manager in its London office. More
Nielsen has agreed to acquire the remainder of neuromarketing firm NeuroFocus, to fend off a bid from marcoms giant WPP, according to a report in MediaDailyNews. More
In the US, Point-of-Purchase Advertising International (POPAI), a not-for-profit trade association for retail marketers, has launched a multi-mode Shopper Engagement Study which will use neuroscience, eye-tracking and shopper interviews to investigate the power and speed of action of in-store marketing. More
Neuromarketing firm EmSense has partnered with store-based shopper research specialist Fifth Dimension, to measure shoppers' emotional and cognitive engagement when making buying decisions. More
In London, Synovate has brought together a team of methodologists to investigate the value of non-verbal response techniques, and apply their findings to custom research projects. More
US neuroscience specialist Sands Research Inc (SRI) has partnered with Chinese neuromarketing firm Brain Intelligence Neuro-Consultancy (BI) to provide their services to businesses in China and on a global basis. More
In the US, IBM has unveiled a series of computer chips that imitate how the human brain processes information, in an attempt to create a computer that can understand its surroundings and make sense of complex data. More
US-based packaging research and eye-tracking specialist Perception Research Services International (PRS) has announced a strategic partnership with Latin American firm Provokers, which has offices in Buenos Aires, São Paulo and Mexico City. More
IBM has this week strengthened its fast-growing Business Analytics offering - which includes SPSS, Coremetrics, Netezza and Unica - with two further acquisitions, risk management firm software provider Algorithmics and threat and fraud specialist i2. More
Neuromarketing specialist EmSense may be sold and/or broken up, according to reports in the press and comments by one of its senior execs. The firm is said not to be taking any new project work, pending the results of sales negotiations. More
US-based neuromarketing firm Innerscope Research has closed the final tranche of a $9.4million round of Series A funding. More
In Sao Paulo, Brazil, former senior execs of Ipsos and Synovate have launched a new research consultancy, Animux, along with an immediate strategic alliance with consumer behaviour and emotion assessment specialist Hotspex. More
Full service agency SPA Future Thinking has launched two new packaging development tools, 'PackPotential' and 'PackPerfect', which integrate behavioural and emotional techniques into its traditional methodologies. More
US-based agency Forbes Consulting Group has rolled out a new research model called MindSight, which aims to identify and explain the subconscious emotions that motivate consumers and professionals to buy. More
In the US, EmSense's Chief Analytics Officer Elissa Moses has left the company to join Ipsos as EVP for Neuroscience and Emotion. She starts her new job on January 3rd. More
Millward Brown has partnered with emotional measurement company Affectiva to offer clients deeper insight into the emotional impact of their TV advertising. Affectiva's facial expression analysis technology Affdex will be integrated with MB's LINK copy testing and optimization solution. More
In France, market and opinion research company BVA has announced a partnership with the University of Rennes to develop neuromarketing tools. The academic team will be lead by Olivier Droulers, doctor of medicine and Professor of Neuromarketing. More
New York-based media analytics specialist C3 Metrics has appointed former Nielsen Media Research CEO John Dimling as TV Advisory Chief, with a remit to extend the firm's services beyond online media and into television. More
In Holland, a group of practitioners has formed a professional body called The Neuromarketing Science & Business Association (NMSBA), to promote the collective interests of neuromarketing professionals around the world. More
Nielsen has announced the launch of its NeuroFocus testing laboratories in China, citing 'huge opportunities for businesses to tap into the unmet demands' of consumers as the economy shifts its focus towards them. More
At this year's MRS Conference, a final session and a Keynote speaker left Features Editor Teresa Lynch scratching her head and (therefore?) thinking of L'Oreal. More
US-based agency Forbes Consulting Group has introduced a new tool called MindSight Mobile, promising access to consumers' emotions in real time as they use their smart phones and tablet devices. More
In the US, four former employees of neuromarketing specialist EmSense have set up Eye Faster LLC; a new firm which will offer mobile eye tracking services and shopper research solutions. More
In Singapore, Nielsen has launched an Asian 'innovation hub' incorporating divisions for neuroscience (NeuroLAB), virtual, mobile and eye-tracking technologies (ShopperLAB) and market measurement and consumer information (MSciLAB). More
Millward Brown (MB) has extended the availability of its facial coding capabilities, offered as part of its LINK ad copy evaluation solution and developed in partnership with emotional measurement company Affectiva, to the emerging markets of Latin America and Asia Pacific. More
US neuroscience specialist Sands Research Inc (SRI) is relocating its headquarters from Texas to Los Angeles to be closer to its West Coast clients. It will also seek funds from the Californian investment community to fuel future growth. More
Global PR agency Weber Shandwick has partnered with behavioural insights agency Canvas8 and a group of neuroscience, psychology and anthropology academics to study the drivers of audience engagement. More
Nielsen has partnered with Israeli-based venture capital fund Partam Hightech to launch a subsidiary called Nielsen Innovate, which will help develop and fund business ideas and bring them to market for its clients globally. More
In South Africa, marketer John Laurence and radiologist Dr Gary Sudwarts have set up a new agency called HeadSpace Neuromarketing, using EEG technology to provide biometric markers of consumer response to advertising. More
Consumer research agency rdsi has promoted ten members of staff, including Research Directors Emma O'Connell and Tim Gowing (pictured) who join the Senior Management team. More
US-based Sands Research Inc. (SRI) has appointed Dr Shane Moon as President, to help the firm evolve from its foundation as a neuromarketing/consumer neuroscience specialist, to a full service market research agency. More
In the US, Brain Surgery Worldwide, which specialises in what it calls describes as 'emotion based behavior insight', has made three key appointments in its senior management team. More
Vivek Banerji, formerly a shopper marketing specialist at consultants McKinsey & Company, has joined UK consumer specialist Incite as a Director. More
Former Nielsen NeuroFocus MD for Europe Thom Noble has set up as an independent consultant with the establishment of a new firm, NeuroStrata, focusing on the application of neuromarketing and biosensory techniques. More
Consumer insights specialists Cristina de Balanzó, Siemon Scamell-Katz and Rafal Ohme have set up a new London-based neuroscience consultancy called The Walnut Group. More
Millward Brown has announced a major expansion of its Link and Facial Coding technology, and says two of its biggest clients, Unilever and The Coca-Cola Company, will use the technique for all their ad testing in 2013. More
Is it possible to talk about the mass of new skills and techniques bombarding the profession without feeling depressed about the traditional skills of the market researcher? Most definitely, says MrWeb co-founder Nick Thomas, continuing our celebration of 100,000 MR job ads. More
Millward Brown has developed a model which it claims 'cracks the code' for how brands drive financial growth for their organisations. More
...as bad as you fear, or as good as you hope *. Wise words, or at least a good starting point for a feature on threats and opportunities for the research profession, overwhelmed as we sometimes are by hype and alarmism. This is the last of our seven features celebrating job ad no.100,000. More
North of England full service agency Dipsticks Research has promoted Penny Browell to the position of Research Director, responsible for the firm's 'Other Lines of Enquiry' media research arm in addition to her current role as Head of the TV research division otherlines.tv. More
Facial imaging specialist nViso and US-based neuroscience firm Sands Research are to combine their software on a single platform and service offering. Terms of the partnership were not disclosed. More
UK consumer specialist Incite has launched a dedicated Behaviour Change practice, which will use multiple disciplines - including behavioural economics, neuroscience, health psychology and CRM - to help brands influence the behaviour of consumers. More
Emotional response measurement specialist Forbes Consulting Group has announced a partnership with Arab research boutique iQual, to bring 'cutting-edge applied neuroscience and emotional insight to businesses throughout the Middle East'. More
Online specialist BrainJuicer has appointed former PepsiCo shopper insights exec Will Leach as Vice President of its methodological unit Behavioral Labs in Texas. More
Singapore-based consultancy TapestryWorks has announced the launch of BehaviourWorks, a new framework for evaluating shopper behaviour for point-of-sale, web site design and promotional materials, building on advances in neuroscience and behavioural economics. More
US agency Forbes Consulting Group has launched a DIY version of its MindSight applied neuroscience technology, offering quick, low cost insights into the subconscious emotions that motivate consumers to buy. More
Biometric measurement specialist Innerscope Research has appointed former Nielsen media researcher Bill Moult as Chief Executive Officer, according to US press reports. More
The partners of UK-based brand consultancy Purpose have teamed up with neuroscientist Dr Beau Lotto to launch a lab called Beautiful Mind, offering a combination of neuroscience, behavioural science and 'design thinking' for examining customer and client behaviour. More
US-based shopper behavior specialist MarketingLab has rolled out its neuromarketing service SellCheck in the UK, offering brand owners and retailers a new way to measure the effectiveness of their shopper marketing materials. More
UK-based consumer specialist Incite has opened full service offices in New York and Singapore, strengthening its service for global clients. More
WPP subsidiary Millward Brown has rolled out its Link with Facial Coding technology across Asia, to enable advertisers to measure emotions in ads across different cultures. More
Millward Brown has appointed two Regional Managing Directors in Europe: Benoît Tranzer takes responsibility for France, Germany, Italy and the Netherlands; and Jean-Michel Janoueix for Central / Eastern Europe and the Nordics. More
Online research specialist BrainJuicer has partnered with branding agency MBLM to launch a consumer study using neuroscience methods to understand the decision-making process and the drivers of 'brand intimacy'. More
Millward Brown has officially launched its qualitative practice, Firefly Millward Brown, in Canada. More
Nielsen has appointed Ipsos ad research veteran David Brandt as Executive Vice President, Advertising Effectiveness Strategy, with a focus on leading the development of the firm's 'Nielsen NeuroFocus' neuroscience-based copy testing solutions. More
US marketing and communications specialist HCD Research has opened a Flavor and Fragrance market research division, which will combine neuroscience tools with traditional methods to provide a view of both respondents' subconscious and cognitive response to stimuli. More
Millward Brown has signed a multi-year deal with emotion measurement specialist Affectiva to integrate the latter's Affdex automated facial coding as a standard feature in all MB's 'Link' ad copy testing services. More
Biometric measurement specialist Innerscope Research has launched a standalone neuroscience kiosk called Sensus, to provide marketers with a cost-effective way to gain insights into consumers' conscious and non-conscious attitudes and emotions. More
Google has reportedly paid between $400m and $500m to buy London-based artificial intelligence firm DeepMind. More
WPP digital agency Possible has appointed Mikhail Goldgaber as Head of Experience, with a remit to build the firm's User Experience (UX) team in London, and introduce UX, digital psychology and consumer neuroscience techniques across all departments. More
US marketing and communications specialist HCD Research has set up a business unit which will use integrated psychophysiology and traditional cognitive research tools to tailor campaign messages to the needs of professionals in political, policy and advocacy roles. More
Former Leo Burnett Group Head of Research Steve Watkins has been appointed as a Research Director at pioneering UK agency Join the Dots. Emma Kirk and Mo Mahar have also joined the company. More
Neuroscience firms Sands Research and Neurons Inc ApS, based respectively in The US and Denmark, have announced a merger, forming 'one of the largest applied neuroscience services firms serving clients around the world'. More
London-based emotional analytics specialist Realeyes has signed an agreement to provide Ipsos with facial coding and body gesture response metrics, to help measure how people feel while they view advertising and communications content. More
Ipsos has reported a 4.5% drop in revenue to EUR 343.3m in the first quarter of 2014, compared with EUR 359.6m a year previously. However organic growth - at constant scope and exchange rates - was 1.5%, in line with the performances recorded in the third and fourth quarters of 2013. More
UK agency Marketing Sciences has acquired consumer neuroscience consultancy Walnut Group. Walnut's founder Dr Cristina de Balanzó, a former global head of neuroscience for TNS, will join Marketing Sciences to strengthen its existing offer in the field. More
US marketing and communications specialist HCD Research has partnered with kids and families research, brand and product innovation firm PlayCollective, to provide a specialist service for clients targeting flavour and fragrance products at children and parents. More
Ipsos and Warsaw-based consumer neuroscience specialist NEUROHM have announced an upgrade of the IRT system, which probes unconscious consumer associations and perceptions, and assesses their impact. NEUROHM will also now act as Ipsos' primary partner for IRT roll out. More
Creston's insight division - which comprises Marketing Sciences and ICM - has reported a 7% increase in annual revenue to £12.9m. The remainder of the Group by contrast saw a slight decline in revenue and profit. More
Canadian polling firm Leger has taken a minority stake in interactive marketing solutions firm imarklab, as part of a partnership through which it will offer eye tracking and emotional recognition tools, physiological measures, and neuroscience approaches. Terms were not disclosed. More
Former Ipsos Country Manager Enrique Domingo has set up a new agency in Madrid called Dialogs&Beyond. The firm's offer will include mobile research, applied neuroscience techniques, marketing and innovation services, and ad effectiveness understanding. More
US-based marketing and communications specialist HCD Research is introducing its integrated cognitive and applied neuroscience market research services across China. More
UK agency Marketing Sciences Unlimited has promoted Deborah Hall and Gerry Curtis to Research Director, Sadie Buckingham to Associate Director, and Becky Hutchins to Senior Research Executive. More
Millward Brown has launched a rapid copy-testing solution for TV, LinkNow, promising results in as few as six hours. Based on the firm's well known Link solution, the new product is available through MR app store ZappiStore. More
In Singapore, Nielsen is investing an initial sum of $SG 14m over the next five years in the launch of an 'Asia Innovation Centre', to encourage the development of new research and measurement techniques for organisations operating across the continent. More
In London, Kantar public sector division TNS BMRB has promoted Ben Toombs to the role of Head of Qualitative and Communications Research, while making Caitlin Connors his deputy. More
Marcoms giant Dentsu Aegis Network has acquired US-based full-service consumer insight firm Forbes Consulting Group. Terms of the deal were not disclosed. More
The European Commission has awarded EUR 3.6m to Imperial College London and emotion measurement specialist Realeyes, to develop their technology. More
US-based HCD Research has launched a video game research division, combining neuroscience tools and traditional research methods to probe consumers' subconscious and cognitive response to video game concepts; andh as hired game development exec Josh Drescher to lead it. More
In London and Hong Kong, two branding veterans have set up a new company called WeAreFearless, using consumer neuroscience to help clients understand brand partnerships, experiences and storytelling. More
UK-based companies Creston Group and Future Foundation have partnered to combine the former's market research and neuroscience services from its ICM Unlimited, Marketing Sciences Unlimited, and Walnut Unlimited companies, with the latter's consumer trends and insight offer. More
Creston subsidiary Marketing Sciences Unlimited has promoted Dr Andy Myers to the position of Research Director, and five other members of staff to the rank of Research Manager. More
Nielsen has acquired neuromarketing firm Innerscope Research, which it will merge with its brain specialist company NeuroFocus under the Nielsen Consumer Neuroscience brand name. Terms of the deal were not disclosed. More
Full service agency MRSS India has appointed former P&G sensory scientist Swati Sawant as Vice President. More
Ipsos' product testing wing ProductQuest has integrated the neuroscience technique known as Implicit Reaction Time (IRT) into its evaluations, to help clients probe consumers' non-conscious perceptions of their products. More
US-based marketing and communications specialist HCD Research has struck an agreement with sensory research specialist SENSANALYSIS, to co-develop and market products and services integrating neuroscience methods and qualitative 'multi-sensorial' research tools. More
In the US, MR technology provider YouEye has hired former Ipsos neuroscience exec Naomi Grewal as Head of Research; John Ruiz as Vice President of Engineering; and Richard Clayton as Principal Software Architect. More
In the US, The Maritz Institute has appointed former General Motors manager Charlotte Blank as Executive Director, to guide its future direction. More
UK commercial radio association Radiocenter has launched a new tool called Brand Music Navigator, to help advertisers and agencies optimize their use of music to strengthen brands. More
In the US, HCD Research has introduced a suite of neuroscience-based video game research tools, which when combined with traditional research methods promise a 'comprehensive view' of respondents' non-conscious and cognitive responses to video game concepts. More
US-based HCD has launched a communications research service, Emcode Omni, combining applied neuroscience methods at a central location and online quant. More
In New York, The Advertising Research Foundation (ARF) has appointed Augustine Fou as Chief Marketing Science Officer, and Manuel Garcia-Garcia as SVP, Research and Innovation: Global and Ad Effectiveness. More
Boston, MA-based IT publishing and events group IDG, the parent of MR group IDC (International Data Corp), is exploring 'strategic options' - sale of the company included - with the help of an investment bank. More
Tokyo-based Cross Marketing Group (CMG) - owner of research agency Kadence - has teamed up with marketing consultancy Centan Inc. to develop an 'enhanced neuromarketing service'. More
In the UK, Marketing Sciences Unlimited has appointed Scott Harwood-Ramsay to head up its Qualitative Research team. More
In the US, neuroscience research specialist HCD Research has partnered with testing lab provider IVP to offer integrated sensory research and user experience (UX) services. More
Sensory testing specialist Marketing Sciences Unlimited has promoted Becca Allen, Becky Hutchins, Becky McGee and Laura Spooner to the role of Research Manager; Sarah Bruce to Senior Research Executive; Simon Marlow to IT Manager; and Christine Trotter to HR Manager. More
London-based digital marketing agency Lab has merged with Neuro Agency, a specialist neuroscience consulting firm run by Neuro-Linguistic Programming expert Daryll Scott. More
London-based IFF Research has appointed Genna Kik as Associate Director and Catherine O'Driscoll as Senior Research Executive; while new graduates Poppy Curd, Leanne Buksztel and Naomi Morrice also join the team. More
In the US, research technology and services group FocusVision has appointed cognitive neuroscience specialist Ryan Baum. More
In the US, Nielsen Consumer Neuroscience has launched a suite of tools called Video Ad Explorer, which uses a variety of neuroscience technologies to predict in-market consumer sales and behavior. More
In the UK, Creston-owned agency Marketing Sciences Unlimited has promoted neuroscience man Andy Myers to its Board. More
Neuroscience specialist HCD Research has launched a product optimisation model, using three-dimensional 'Mood Mapping' - measurement and assessment of consumers' emotional responses based on unconscious physiological changes. More
Technology and insight communities business MARU/VCR&C has appointed Blake Burrus as Senior Vice President of its Consumer, Retail and Shopper Insights practice. More
Former Hall & Partners Managing Partner Grant Bird has joined behavioural science-focused 'research collective' house51 as a Partner. More
In Sydney, Australia, former 3 mobile and Yahoo!7 Insights specialist Sharon Keating has launched a company dedicated to improving the wellbeing and performance of execs, particularly in the market research industry. More
Ipsos division ProductQuest has launched a consumer-centric approach called Sense*Suite, to help guide clients' early stage product development initiatives. More
In the UK, Ipsos Connect has partnered with Partnership Audits & Consulting (PACL), to provide evaluation services for brands involved in sponsorship or marketing partnership activities. More
New Jersey-based HCD Research has set up a User Experience division, integrating applied neuroscience and traditional market research methods to understand UX and user behavior. More
German eye tracking technology provider SensoMotoric Instruments (SMI) has launched a new framework to enable education researchers to collect behavioral data from up to 40 students simultaneously. More
RiddleBox, a company based in High Wycombe, UK, has launched Pulse Plus, described as 'the first plug and play business management performance assessment and measurement tool'. More
German eye tracking technology provider SensoMotoric Instruments (SMI) has launched 'a whole new generation' of products, aimed at researchers with high quality data needs and based around the 'SMI iView 2K platform'. More
US firm HCD Research has formed a new market research practice dedicated to chain and fast food restaurants, employing a mix of traditional and applied neuroscience methods. More
New Jersey-based HCD Research has set up an Applied Neuroscience Laboratory Services unit, to help companies develop and install their own in-house neuroscience testing capabilities. More
Healthcare and consumer marketing business Cello Group has acquired US-based biotech asset development strategy consultancy Defined Health. Terms of the deal have not been disclosed. More
Researchers at Rotterdam School of Management, Erasmus University (RSM) have been using brain scans to understand the elements in a TV advert that trigger viewers to find the product online. More
Employee-owned marketing research firm Hotspex has appointed former Proctor & Gamble (P&G) veteran Dan Young as Chief Behavioral Scientist. More
Atlanta, GA-based, behavioral insights and consultancy firm CMI has appointed former Coca-Cola exec Steve Flynn as Vice President of Client Solutions, serving as the main contact for clients, while also cultivating new partnerships across the US. More
Dentsu Aegis Network's full service digital marketing agency Isobar has launched a fast-turnaround version of its proprietary neuroscience product MindSight, designed to help understand the emotions used to decode complex human responses. More
Former Maru/edr director Crispin Boon has joined Hampshire-based Marketing Sciences Unlimited as Research Director in its Packaging & Shopper business. More
Dentsu Aegis Network's full service digital marketing agency Isobar has hired Vikalp Tandon for its newly created position of Senior Vice President Data & Technology. More
In New York, former Ipsos Connect exec Lakshmi Madabhushi has re-joined the group in its Ipsos Marketing division, in the newly created role of Chief Innovation Officer. More
Mumbai Stock Exchange listed Majestic Research Services and Solutions Ltd has formed an alliance with California-based analytics firm ScoreData. More
WPP-owned marcoms group J. Walter Thompson (JWT) has launched an internal artificial intelligence solution called Pangaea, through which those in its network can ask questions and get answers from any of the firm's more than 12,000 employees around the world. More
UK-based marcoms group Creston Ltd will now be known as 'The Unlimited Group' - following the theme of its earlier rebranding of operating companies using the 'Unlimited' suffix. More
London-based content provider StoryStream has raised $1.2m in a funding round, and will use it to add artificial intelligence (AI) to its offering. To lead this initiative, former SmartFocus exec Janet Bastiman has joined as Chief Science Officer. More
Dentsu Aegis Network's full service digital marketing agency Isobar has launched what it says is the world's first emotional measurement and analytics platform, designed to measure the effectiveness of virtual reality (VR) experiences. More
In the UK, marcoms network the Unlimited Group has combined four of its existing insight businesses to form Walnut Unlimited, which it describes as a 'human understanding' agency. More
In Los Angeles, research and analytics firm LRW has appointed Joseph (Jp) Prindle as CTO, to help drive its innovation strategy. More
New Jersey-based HCD Research has launched a consumer neuroscience business, which will install laboratories in corporate testing facilities, and help clients use the techniques to optimize their products. More
UK-based start-up firm Anon AI has won £340,000 in pre-seed funding from UCL and a number of other investors, to help develop its AI-based data anonymisation software. More
Research firm MRSS India has announced three new senior appointments, Sreyoshi Maitra as VP, FMCG; Mr.S.T. Kalairaj as Head of its Pharma Practice; and Priyanko Sinha as Client Servicing Director, Digital Insights & Marketing. More
Ipsos has appointed former French Education Minister Najat Vallaud-Belkacem as Deputy CEO, International Research and Social Innovation. More
Ipsos has hired long-time GfK exec Helen Zeitoun as Country Manager in France, and CEO of its Sciences Team. She will also serve as Group Associate Director and a member of the Executive Committee, and takes up the new roles in Paris on 1st March. More
Australian marketing science and brand growth consultancy Forethought has brought Michael Sankey back from its NYC office to take up the role of General Manager, Brand and Advertising Research. More
In the US, consumer insight and strategy firm Olson Zaltman (OZ) has launched a Health division, which it says will build on its two decades of experience conducting health-related research for clients. More
In London, Voodoo Research founding partner Vaughan Flood and junior partner Luke Cadman have set up a 'qual-infused quant research consultancy' called Flood + Partners, which will focus on delivering innovative thinking to clients. More
MRSS India has announced three more senior appointments. Dr. Mridula Savitri Mishra joins as Research Director, Social Research Practices; Ms. Geeta Sachar as SVP (Head South Region) and Ms. Ruma Sengupta as SVP focusing on western India. More
Automated consumer neuroscience platform MindProber has announced an advisory board including former ESOMAR President Dan Foreman, Kyenetec's AJ Johnson, Netquest's Joaquim Bretcha and GfK's Antonio Gomes - as it 'prepares to enter' the UK and US markets. More
US-based HCD Research has a new service using neuroscience to help advertisers avoid the damage which occurs when actual user experience of products or services does not match campaign promises. More
MRSS India, the research agency listed on the Mumbai Stock Exchange, has appointed MR veteran Satyen Sharma to strengthen its consulting team. More
Portugal-based automated consumer neuroscience platform MindProber has partnered with Baileigh Allen, CEO of US-based ZigZag Research, to roll out its solution to clients in the States. More
Bombay Stock Exchange-listed MRSS has appointed former ESOMAR President and serial NED Dan Foreman as its Executive Director. More
New York-based SPARK Neuro, which uses advanced neuroscience tools to measure audience engagement, has raised $13.5m in a Series A round of funding, which it will use to meet international and domestic demand and expand across industries. More
Leuven, Belgium-based multisensory research consultancy Haystack has opened an office in Manhattan, to support North American expansion. The new office will be led by Baileigh Allen. More
This year's Market Research Society (MRS) Operations Awards saw 'human understanding' agency Walnut Unlimited walk away with the Best Data Solution award for its work with the National Trust; and Liveminds win Best Support Service for its Behavioural Recruitment solution. More
French research and consultancy group BVA - the owner of London-based consumer insight firm BDRC - has acquired a 30% stake in communications agency BABEL. Terms of the deal have not been disclosed. More
UK agency Walnut Unlimited has promoted eight members of staff at its offices in London and Winchester. More
The UK's MR industry could work harder to attract top talent - and then provide a lot more training for it - but is managing to thrive nevertheless, according to results of the first British Research Barometer, published this week. Online communities emerge as the tech to watch. More
In the first of two close-ups from the British Research Barometer, we strip away the hype and look at the actual growth of new techniques and technologies. Our evidence points firmly to online communities as the one to watch, with mobile, social media, neuroscience and big data chasing. More
Cristina de Balanzo, the founder of what is now known as Walnut Unlimited, has returned to the company after nearly a year of maternity leave, as Consultancy Director. The role includes representing the company at events and conferences worldwide. More
Dentsu Aegis Network's digital marketing agency Isobar has launched a service called Transformation Consulting, which will draw on the expertise of 275 consultants, strategists and technologists from its five global practices. More
New Jersey-based HCD Research has launched a new service called HCD Brand Harmony, combining neuroscience, and traditional MR methods to integrate clients' brand, marketing and product experience and help create 'seamless, cohesive consumer experiences'. More
In London, global insight and innovation consultancy Brand Genetics has appointed consumer insights specialist Fiona Barnett as a Director, bringing additional consulting skills to the team. More
London-based Brand Genetics has appointed former Razor Research and Spinach Research director Lesley Salem as Director of Insight and Innovation. More
Erik du Plessis, former Chairman of Millward Brown South Africa and a pioneer in the field of neuroscience in advertising, died on Monday night after a long battle with cancer. He was 69 years old. More
Los Angeles-based custom market research firm Brakethrough Research has acquired eye tracking specialist firm Eye Faster. Terms of the deal have not been disclosed. More
machineVantage, the company launched in 2016 by NeuroFocus founder A.K. Pradeep to develop AI and machine learning-based solutions across business operations, has announced ten new products focused on innovation in marketing and new product development. More
Nielsen has launched a Behavioral Sciences Institute, with the aim of educating leaders across industries on 'the power of conscious and nonconscious decision making'. The Institute will sit within, and tap the data library of the company's Consumer Neuroscience division. More
The New York-based Advertising Research Foundation (ARF) has adopted a code of conduct, governing ethical research and related data collection by member companies. More
In the US, Nielsen Catalina Solutions (NCS) has appointed Nielsen's former SVP, Client Solutions Linda Dupree as Chief Executive Officer. She replaces Matt O'Grady, who has returned to Nielsen as MD, International Media, based in London. More
Xeim, the marcoms division of Centaur Media, has announced that its Festival of Marketing event will expand to incorporate the Insight Show and Marketing Week Live - both of which will cease to run as stand-alone events. More
In Australia, the Board of out-of-home measurement system MOVE is to invest $1.3m into a neuroscience study as part of the development of a new digital OOH measurement metric. More
Ipsos has promoted Joseph DeVeny to lead its US Innovation Practice, overseeing a team of nearly 100 across the region. More
Comscore and consumer media research lab MediaScience have announced a partnership to examine how and why cross-platform advertising works, while providing measurement of audience size, behavior, engagement and effect. More
UK-headquartered B2B and B2C researcher Touchstone and sister agency Shoppercentric have partnered with cloud-based neuroscience provider MindTrace, to identify which market assets attract consumer attention and understand how they feel about what they have seen. More
UK agency Walnut Unlimited has appointed former GfK exec Tijen Enver as Research Director, tasked with expanding its media research offering, building on its brand and comms work in the media space and across sectors. More
Indonesia-based research and neuroscience start-up Neurosensum has followed up a recent $1.8m funding win with the launch of a new research tool, SurveySensum, and says it aims to double its size to around 90 employees by the end of the year. More
US-based strategy and custom research company Magid has hired former CMI Research exec Steve Flynn as Senior Vice President, based in Atlanta. More
Insight exchange and sample management platform Cint has acquired US-based P2Sample. Terms of the deal have not been disclosed. More
Nielsen's Chief Neuroscientist Dr. Carl Marci has left the company to join digital health tech company CompanionMX as its Chief Medical Officer. More
Former Flamingo and TNS exec Lyn McGregor has been appointed as Head of Qualitative Research at Walnut Unlimited. More
Long-time Kantar exec Graham Page has joined US emotion measurement specialist Affectiva as Global MD of Media Analytics, leading a unit focused on the application of emotion analytics to content, media testing and the customer experience. More
On 29th November 1998 MrWeb - publisher of DRNO - officially launched with the appearance of its first job ad. To celebrate our twenty-first birthday we're publishing special supplements on five major growth areas in the sector, beginning this month with online communities. More
New Jersey-based MR and applied consumer neuroscience company HCD Research has been awarded a patent for a new approach to mapping mood, product marketability and promotion, through physiological measures. More
UK-based 'human understanding agency' Walnut Unlimited has appointed Becky Miles as a Research Director in its retail team. More
UK-based marcoms group Next Fifteen Communications has acquired Creston Plc US Holdings Inc and its subsidiary Health Unlimited from Creston Overseas Holdings Limited, for a maximum sum of $45.0m. The UK division of Health Unlimited will remain part of the Unlimited Group. More
UK-based research group Walnut Unlimited has appointed Michal Matukin as Head of Neuroscience Research, underlining its commitment to a growing part of its business. More
Research tech provider Interactive Video Productions has rebranded as IVP Research Labs, reflecting its broader range of services including neuroscience and biometric offerings. More
A global 'hub' called OKRE has been launched, to support collaboration between the research sector and entertainment industries and help audiences better engage with the ideas that shape society. More
Today it's exactly 21 years since MrWeb was officially launched - a traditional coming-of-age here in the UK. In Internet terms, 21 is ancient really, and we'll do a bit of looking backward over the next few weeks, but we also have major plans for the coming year. Details here - and your feedback wanted! More
In Australia, industry execs Elisa Adams and Stephen Prendergast have launched an insights agency called Future EQ, which combines behavioural science, AI and predictive modelling to quantify the drivers of business growth and market share. More
UK-based research group Walnut Unlimited has appointed former Flamingo Managing Partner Anniki Sommerville as an Associate Director, adding to its qualitative offer and with a particular focus on family and child insights. More
Lab-based research specialist MediaScience, which uses traditional, biometric and neuroscience tools to study conscious and emotional reactions to media and ads, has opened a tech-focused qual division, HARK Connect. Former Ipsos exec Elissa Moses will lead the new team as Managing Partner. More
Neuroscience-based research specialist MediaScience has appointed former Uber Eats exec Phillip Lomax as Senior Vice President of Business Development. On welcoming Lomax, CEO Duane Varan described him as a 'once in a generation salesman'. More
The New York-based Advertising Research Foundation (ARF) has released a glossary of commonly used creative testing terms, aiming to 'bridge the gap' between creatives and researchers. More
Diane Shelton has been appointed Chief Executive Officer of marketing advisory, insights and analytics firm Forethought Australia; replacing founder Ken Roberts who will move into the Executive Chairman role, while continuing as President of Forethought USA. More
In the US, qual and quant specialist 360 Market Reach has appointed Brian Goolsby as Director of Research, Theresa Trefz as Research Analyst and Lindsey Burke as Marketing Director. More
Asia Pacific-based data-led marketing and strategy consulting group Illuminera has partnered with marketing insights professional Ashok Sethi, to launch a specialist marketing and behavior change division called 'Behave!' More
US-based recruitment marketing services company HireClix has launched a 'Human Experience Lab' (HX Lab), which uses neuroscience techniques to help potential employers understand how candidates engage with their brand during the recruitment cycle. More
Ipsos has launched an online solution called CreativeSpark, through which clients can evaluate video creative in the US and UK, in as little as 24 hours. The tool will be rolled out in sixteen additional markets throughout the year. More
In the US, former System1 Research exec Will Leach has launched a new company called Mindstate Group, which offers a proprietary behavioral psychology model to help marketers create influential marketing strategies. More
LA-based 'Neuroscience as a Service' (NaaS) platform Kernel has raised $35m in a Series C round of funding, which it will use to develop new technology for recording brain activity, and for 'customer success' initiatives. More
In the US, marketing and consumer research firm HCD Research has partnered with artificial intelligence and sensory research agency Aigora, to launch a tool designed to help clients understand the relationship between consumers and brands. More
UK pollster and MR company Survation has launched a new brand track product combining brand research with advanced analytics - including Multilevel Regression and Post-Stratification analytics (MRP), a technique it has used extensively to assess consumer behaviour, attitudes and voting intention. More
UK-based insights and marketing analytics firm Delineate has expanded to the US with the appointment of former System1 exec Jeff McDonald as CEO of the Americas. More
In the US, marketing and consumer sciences firm HCD Research has partnered with neuroscience and consumer research specialist Dr Martha Bajec to launch a new unit focused on consumer health and wellness products. More
Middle East agency 4SiGHT has appointed former Ipsos UAE Chief Client Officer Arup Bose as Partner - Insights & Strategy, starting last week. More
In Flemington, New Jersey, consumer sciences specialist HCD Research has released a DIY online research platform called 'Emcode Implicit', promising 'low cost and high throughput' design and launch of implicit and marketing research studies. More
UK-based agency Walnut Unlimited has launched 'TrueLiking', a product testing approach incorporating emotional responses to stimulus through a combination of neuroscientific implicit testing and standard product and sensory testing techniques. More
UK-based Walnut Unlimited have launched adMIRE, a new comms, media and ad testing approach using a single bespoke online survey and combining facial coding, implicit reaction time testing and explicit measurement. More
In the Netherlands, consumer neuroscience company Alpha.One has hired former Facebook/Nielsen exec Ingrid Nieuwenhuis as Head of Science, responsible for its product roadmap. More
New Jersey-based MR and applied consumer neuroscience company HCD Research has launched a division focused on health and wellness research relating to the cannabis market. More
UK-based Walnut Unlimited has expanded its shopper research toolkit, adding behavioural science, neuroscience and advanced analytics. More
UK-based Walnut Unlimited has appointed former Kantar Head of Shopper Ivan Browne to lead its own, newly enhanced shopper research offer. More
Australian Radio Network (ARN) has launched a neuroscience-based media research initiative, aiming to deliver a better understanding of consumer behaviour and provide new insights about audio. More
In the US, strategist Tim Riesterer has set up a research agency called DecisionLabs, conducting behavioral, neuroscience and field studies to understand how B2B buyers frame value and make choices. More
In Australia, the Outdoor Media Association (OMA) has commissioned Ipsos to update its audience measurement system MOVE, to deliver a national model that covers all formats and environments, including Digital Out of Home (DOOH) signs. More
UK-based insights firm Walnut Unlimited has extended its range of pack testing options with the launch of Agile PACKMASTER, promising help to 'those looking for quick results on a tighter budget'. More
In the UK, The Behavioural Architects (TBA) has appointed four new employees: Dipesh Mistry as Senior Strategic Consultant, Alisa Hearn as Strategic Consultant, and Sophie Ainsworth and Veronica Beecham as Junior Strategic Consultants. More
New Jersey-based MR and applied consumer neuroscience company HCD Research has launched a service called 'Implicit On-Demand', allowing clients to rapidly design, integrate and report studies of the consumer subconscious. More
Media and entertainment company Australian Radio Network (ARN) has launched an audience and commercial insights series called Australia Unplugged, promising to 'dig deep' to answer the questions about what's really on audio consumers' minds. More
In the US, online community software platform Vesta has partnered with applied consumer neuroscience company HCD Research, to create a suite of emotional and psychological research tools to capture non-conscious feelings. More
In the UK, international insight and strategy consultancy BritainThinks has appointed five Research Assistants as part of its internship scheme. More
UK-based insights firm Walnut Unlimited has taken on five new recruits, including Elisha Temminck and Alex Banks as Associate Directors. More
In Australia, customer and marketing analytics firm Forethought has hired former Annalect ANZ CEO Darren Stein as its first Global Chief Executive Officer. More
Sector specialist agency HRW (Healthcare Research Worldwide) has hired Jeremy Koloski and Alexandra Petrache as Behavioural Science Analysts in its HRW Shift division - Koloski in Manhattan, US and Petrache at the firm's headquarters in Oxford, UK. More
In India, data collection and MR services firm Aeon Market Research has appointed Preeta Sanjith as Executive Director, heading up the Research division. More
In the UK, insight business Walnut Unlimited has promoted Chris Bland to the role of Managing Director, overseeing the day-to-day running of the agency. He takes over from Jane Rudling, who will continue in her role as Head of Unlimited's Insights & Analytics division. More
In New York, behavioral science insights agency BEESY has appointed Robert Sable as Senior Behavioral Associate, while Shlomit Jacobson joins as a Consultant. More
In Flemington, NJ, neuro-behavioral consumer researcher HCD Research has announced a new user experience product, HCD NeuroUX. More
Guy Maxwell has returned to insight business Walnut Unlimited as Head of Qualitative Research, after six years as Global Head of Qual Research at MMR. He replaces Lyn McGregor, who left in September and is now a consultant at Pollinate. More
In the first feature from our forthcoming special issue on neuroscience techniques, Michelle Niedziela and Glenn Kessler from title sponsor HCD Research give an introduction to the progress and potential of the field, and cut through some of the hype and misconceptions surrounding it. More
Wearable tech is everywhere, and offers great potential for collecting data, but how useful is it right now for answering specific research questions? Kathryn Ambroze, Manager of Behavioral and Marketing Sciences at HCD Research continues our month-long focus on 'Measuring Brains & Bodies'. More
Continuing our focus on 'Measuring Brains and Bodies', MindProber's Pedro Moreira looks at the company's use of electrodermal activity (EDA) to analyse the extraordinary success of the hit TV show. What worked best, and why? [Spoiler Alert: this makes reference to surprise scenes etc.] More
Continuing our focus on 'Measuring Brains & Bodies', HCD's VP of Research & Innovation talks about a career in 'neuro' (with a rat allergy); quantifying the stress of bad audio on a Zoom call; whether any perfume can live up to one of those weird ads; and much more besides. Available to watch or read. More
Continuing our focus on 'Measuring Brains and Bodies', HCD Research's Michelle Niedziela runs through the key techniques in 'neuro', with advice on where to use them. The second part of the article, looking at Best Practices, will appear in DRNO when the pdf special issue is published early next week. More
MrWeb's special issue on 'Measuring Brains and Bodies' is launched today: viewing and downloading the 72-page pdf supplement is free: click the cover or the link below; or read on for the second part of Michelle Niedziela's article, which offers a guide to Best Practice in consumer neuroscience projects. More
Continuing our focus on 'Measuring Brains & Bodies', Pedro talks about sweat, motor racing, suppliers who always say Yes, investors who always said No, banning the bull and embracing the (one-trick) pony, and how EDA (electrodermal activity) can grow into a currency for media engagement. More
Portugal-based consumer neuroscience platform MindProber has appointed former Microsoft Sports exec Stewart Mison as Vice President of Sports. He is based in the UK. More
Toronto, Canada-based CPG research specialist Hotspex has appointed former Procter & Gamble insights leader Luis Ladd as SVP, Product Innovation and ResTech. More
London-based predictive visual analytics platform Dragonfly AI has raised £3m in a Series A round of funding, which it will use to target growth across Europe and North America, scale up its sales engine, and invest in product development and R&D. More
In Australia, Ipsos has appointed Michelle Tustin as Director, Corporate Reputation, based in Adelaide, while Haydn Northover joins as Service Line Leader, Creative Excellence, based in Melbourne. More
In the US, customer service tech firm Tenyx has raised $15m in a seed round of funding, which it will use for further product development, including growing its research and development team. More
In the UK, insight business Walnut Unlimited has appointed four new Research Directors and two Associate Directors. More
In the UK, customer experience marketing agency Gekko has partnered with behavioural insight specialist CloudArmy to offer a neuroscience research service helping brands understand customer thinking. More
Linda Dupree, CEO of Nielsen Catalina Solutions (NCS) is to retire later this year, and has already been succeeded by NCS Board Chair Alan Miles. Dupree is staying on as an advisor during a transition period. More
UK insight agency Walnut Unlimited has appointed Emily Abbott as Research Director in its FMCG team, while Thalita Parizotto joins as Associate Director in the Shopper division. More
Canadian polling, MR and strategy firm Leger has acquired a minority stake in Cube, which specializes in user experience (UX) and consumer neuroscience. Terms of the deal have not been disclosed. More
Portugal-based consumer neuroscience platform MindProber has expanded to the US, following its closure of a $5.5m Series A round of investment; and has appointed former Toluna / MetrixLab exec Marco Pasqualina as Chief Revenue Officer. More
London-based strategic insight consultancy Rainmakers CSI has announced new hires including Megan Bateman as a Consultant, and Diellza Osmanaj and Sonny Dewhurst as Associate Consultants; and has promoted George Randell and Chris Tough to Senior Consultant roles. More
UK insight agency Walnut Unlimited has launched a division called Walnut Social Research, bringing together public sector and social researchers previously operating under the ICM Unlimited brand name, which has now been retired. More
In New York, behavioral science insights agency BEESY has announced three appointments including Marie Hollowell as Chief Operating Officer. Luke Wiggins joins as a Senior Research Manager and Paige Shomsky-Barker as Research Operations Manager. More
Portuguese consumer neuroscience-based media research platform MindProber has appointed former Oracle Moat Product Head Irina Dzyubinsky as Chief Product Officer. More
Global insight and data membership organisation ESOMAR has appointed its long-time Council member and former President Joaquim Bretcha as interim Director General, starting immediately as Pravin Shekar's three-month term in the role concludes. More
Verve, which focuses on culture, communities and 'smart digital research', has opened Verve Benelux in Amsterdam, led by Kirby Johnson and supported by Katrien Gunn, Sanne van der Steeg, and Saskia Racke. More
In the US, AI-powered mobile gaming platform Skillprint has launched a new ratings service for games, based on a combination of neuroscience research and machine learning. More
Google has merged its artificial intelligence research units, DeepMind and Brain, to form a new unit called Google DeepMind. More
Portugal-based consumer neuroscience platform MindProber has been renamed Mediaprobe, reflecting what it says are breakthroughs in 'next-gen measurement' across all media. More
Kantar has launched an ad creative testing solution called LINK+, built on its LINK normative advertising database and integrating the firm's ad testing capabilities into one solution, with results available in as little as six hours. More
UK insight agency Walnut Unlimited has appointed Yasmin Ramikie and Elaine Thompson as Research Directors, and Bethan Crisp as Associate Director in the Qualitative team. More
TV ad industry tech platform FreeWheel has partnered with ad research and tech firm MediaScience to launch The Viewer Experience (VX) Lab, which will conduct research to help advertising buyers and sellers understand the impact of ads on viewer experience and performance. More
Ipsos has added an early-stage creative development solution to its platform - 'Creative|Spark Early' - to enable users to screen creative ideas, visuals, storyboards" and videoboards for advertisers in as little as 24 hours. More
UK insight agency Walnut UNLIMITED has named Jane Rudling as its new Managing Director, succeeding Chris Bland. The firm has also appointed two Research Directors - Vanessa Henry to lead its shopper proposition, and Raluca Usery in the Qualitative team. More
In the UK, former Walnut Unlimited execs Chris Bland and Matt Rice-Haynes have set up a new agency called Disrupt Insight, offering a range of solutions focussed on customer experience (CX), brand strategy, and innovation. More
In Los Angeles, brain decoding software platform Arctop has announced a $10m Series A funding round, which it will use to accelerate the commercialization of its tech translating brain activity into real-time information for third party applications. More
UK-based 'human understanding' agency Walnut Unlimited has announced eleven recent promotions, including that of Becky McGee to Research Director and Yaasir Aslam, Alex Baines, Rachel Ellis and Adam Gilbert to AD roles. More
Canadian-owned market research and analytics firm Leger has upped its stake in remote, AI-driven advertising test platform CUBE AI to 51%, having been a minority shareholder since 2022. More
In the US, neuro- and behavioral science specialist HCD Research has appointed Rachel Czapla as Senior Director of Global Research and Consulting. More
Ipsos has launched an Out of Home (OOH) advertising solution promising to help users assess and optimise OOH creative in as little as 24 hours. More
Consumer intelligence provider NIQ has partnered with burger giant McDonald's USA to develop a new module called Cultural Resonance, part of its BASES ad testing portfolio. More
Danish neuroscience solutions firm Neurons Inc has launched an AI Copilot, promising its clients the ability to make faster creative decisions, optimise visuals and receive 'crystal-clear recommendations on what to do next'. More
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