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Welcome To Colombia
Country number
128
Selected MR Agencies

An Introduction to Colombia

The territory of what is now Colombia was originally inhabited by indigenous peoples including the Muisca, Quimbaya, and Tairona. The Spanish arrived in 1499 and later established the Viceroyalty of New Granada covering the whole north of the continent, with its capital at Bogot. Independence from Spain was won in 1819, but by 1830 'Gran Colombia' had collapsed with the secession of Venezuela and Ecuador. What is now Colombia and Panama emerged as the Republic of New Granada, and finally became the Republic of Colombia in 1886. Panama seceded in 1903. See full country profile.

Latest Research News from Colombia

Jan 30
Kantar is to roll out its Twitter TV Ratings service in Argentina and Colombia, from this week, giving clients there a variety of metrics on social media activity related to TV shows, events coverage and free-to-air networks. Launch in Peru should follow 'before the summer'. Jan 30 2017


1 current Latin American job:

Technical Account Manager, Tagging Operations, Puerto Rico, $ salary TBD - (posted Jul 26 2017)


Fast Facts
Map of Colombia
CAPITAL: Bogota
GOVERNMENT: republic; executive branch dominates government structure
AREA: 1,138,910 sq km
POPULATION: 44,725,543 (July 2011 est.)
MAJOR LANGUAGE: Official Language: Spanish
Blue and Gold Macaw, Colombia
Blue and Gold Macaw, Colombia


Coke and a Smile Colombia is, for many and not without reason, synonymous with drug production and trafficking: however there's much to celebrate about this country. Its territory encompasses Amazon rainforest, tropical grassland and both Caribbean and Pacific coastlines and ecologically it rivals Ecuador for the title of the world's most megadiverse country per square kilometer. It's home to the unique Las Lajas Sanctuary, a basilica church built inside the canyon of the Guitara River. It's also the birthplace of novelist, screenwriter and journalist Gabriel García Mrquez, considered one of the most significant authors of the 20th Century, winner of the Nobel Prize for Literature in 1982 and the earliest winner of the medal who is still alive. Perhaps his most famous work is One Hundred Years of Solitude.

Unlike some of its neighbours Colombia has won Olympic gold, 'though just one - collected by Maria Isabel Urratia in Women's 75kg Weightlifting at Sydney 2000.

A little More Knowledge?
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Colombia in Profile

The territory of what is now Colombia was originally inhabited by indigenous peoples including the Muisca, Quimbaya, and Tairona. The Spanish arrived in 1499 and later established the Viceroyalty of New Granada covering the whole north of the continent, with its capital at Bogot. Independence from Spain was won in 1819, but by 1830 'Gran Colombia' had collapsed with the secession of Venezuela and Ecuador. What is now Colombia and Panama emerged as the Republic of New Granada, and finally became the Republic of Colombia in 1886. Panama seceded in 1903.

Colombia boasts the first constitutional government in South America and two of the oldest surviving political parties, but since the 1960s has been constantly troubled by armed conflict between government forces, left-wing insurgents and right-wing paramilitaries. Fuelled by the cocaine trade - Colombia is world's largest producer - this escalated dramatically in the 1980s but has scaled down since 2000.

Some Business and General Info

GDP: $435.4 billion (PPP - 2010 est.), $9,800 per capita (2010 est.)

Religions Roman Catholic 90%, other 10%

Currency: Peso (COP) - $1 = COP 2,842

Telephone Code: +57

Research Industry

Colombia's MR industry is one of the fastest growing in South America - reporting a 9% growth in 2010 over 2009, with a turnover of $USD 140m. That ranks the industry in Colombia 26th in the world.

Overview of Trade and Industry

Colombia's economic performance has been aided by liberal reforms introduced in the early 1990s and continued during the presidency of lvaro Uribe, whose policies included measures designed to bring the public sector deficit below 2.5% of GDP. Wealth in Colombia is relatively unevenly distributed: in 2003 the poorest 20% of the population had a 2.5% share of income/consumption, and almost a fifth (17.8%) live on less than $2 a day.

Cocaine aside, Colombia exported $40.78bn worth of goods in 2010, 42% going to the USA, and much of the rest to the EU, China and Ecuador. Key commodities were petroleum, coffee, coal, nickel, emeralds, apparel, bananas and cut flowers. The USA also accounts for more than a quarter of imports, with China, Mexico, Brazil and Germany also major partners. Industrial equipment, transport equipment, consumer goods, chemicals, paper products, fuel and electricity made up the bulk of just under $39bn imported in 2010.

My view
from...
Colombia
Researchers Talk!
Have your say!
If you are a researcher based in Colombia, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

If you've conducted research in Colombia, we'd love to see a few paragraphs on the high and lows - please get in touch!