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Welcome To Canada
Country number
161
Selected MR Agencies

An Introduction to Canada

The second largest country in the world by land and water area, Canada was inhabited by aboriginal peoples for millennia before the British and French settled areas from the early sixteenth century - this dual origin is still a major factor in Canadian politics today, although formally the French ceded most of their North American territories in 1763. According to the 2006 Census, 57.8% of Canadians speak English only, 22.1% speak French only, and 17.4% speak both. See full country profile.

Latest Research News from Canada

May 15
In the US, the SEC has fined former MDC Partners CEO Miles Nadal $5.5m in civil penalties, relating to his failure to disclose millions of dollars in expenses. Nadal has also been banned from serving as an officer or director of a public company for the next five years. May 15 2017
May 11
In Canada, data-driven marketing and loyalty analytics company Aimia, which owns the Nectar loyalty card program, has appointed David Johnston as Group Chief Executive, following the retirement of Rupert Duchesne. May 11 2017


48 current Canadian jobs including:

Director, Public Affairs, Ottowa, ON, Canada, $ salary TBD - (posted May 25 2017)
Vice President, Vancouver, BC, Canada, $ salary TBD - (posted May 25 2017)
Manager, Operations DP and Coding - IIS, Toronto, ON, Canada, $ salary TBD - (posted May 5 2017)
Market Research Director, Toronto, ON, Canada, $ Competitive - (posted May 2 2017)


Fast Facts
Map of Canada
CAPITAL: Ottawa
GOVERNMENT: Federal parliamentary democracy with Queen Elizabeth II as head of state
AREA: 9,984,670 sq km (incl water)
POPULATION: 34,851,000 (2012 census)
MAJOR LANGUAGE: Official languages: English and French; other recognised languages: Chipewyan, Cree, Gwich'in, Inuinnaqtun, Inuktitut, Inuvialuktun, Slavey (North and South) and Tchǫ
Wheat harvest, Canada
Wheat harvest, Canada


Remote control Canada's population density, at 3.3 inhabitants per square kilometre (8.5 per square mile), is two and a half times lower than Russia's, itself among the lowest in the world. About 80 percent of its people live in three urban areas / corridors, and 80% live within 150km of the US border. The country is home to the world's most northerly settlement, Canadian Forces Station Alert, on the northernmost point of Ellemere Island, just 508 miles from the North Pole.

The vast spread of land is handled using a federal system unique in many ways. Canada has ten provinces and three territories, with the latter having only 100,000 people between them and the former having more autonomy including responsibility for social programs such as health care, education, and welfare and between them collecting more revenue than the federal government.

The newest territory, Nunavut, split from the then-gigantic Northwest Territories in 1999. It is both the least populous of Canada's sub-divisions, and the largest in area: roughly the size of western Europe, it has a population of 31,906. Put another way, Greenland is 244th and last in the list of the world's sovereign states and dependent territories by population density and Nunavut is almost the size of Greenland with just over half its population.

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Canada in Profile

The second largest country in the world by land and water area, Canada was inhabited by aboriginal peoples for millennia before the British and French settled areas from the early sixteenth century - this dual origin is still a major factor in Canadian politics today, although formally the French ceded most of their North American territories in 1763. According to the 2006 Census, 57.8% of Canadians speak English only, 22.1% speak French only, and 17.4% speak both.

Canada expanded throughout the 18th and 19th centuries under British influence and it's difficult to put a date on 'independence' as such - it became a Confederation of four provinces in 1867 but Britain maintained control of Canada's foreign affairs until its independence was officially recognised in 1931 and its constitution was part of - and changeable only within - British Law until 1982. It remains part of the British Commonwealth with Queen Elizabeth as head of state. The current Prime Minister, Conservative Stephen Harper, has served in that office since 2006 and last year converted a minority government in a majority, the first since 2000.Canada has one of the world's biggest economies, a seat on key councils such as the G7, G8 and OECD, and has one of the world's highest standards of living and human development index scores. Despite its close ties with the USA, with whom it shares the world's longest land boundary, its vast arctic wilderness, complex coastline and the concentration of its population in small areas are comparable only to Russia.

Some Business and General Info

GDP: $1.396tn (2011 est.); per capita $40,541

Religions Roman Catholic 42.6%, Protestant 23.3%, other Christian 4.4%, Muslim 1.9%, other and unspecified 11.8%, none 16% (2001 census)

Currency: Canadian Dollar: $1 CAD = $0.98 US

Telephone Code: +1

Overview of the Research Industry

MR Association(s):

MRIA (The Marketing Research and Intelligence Association)

Canada is the 10th largest research market in the world. 80 percent of MR turnover comes from domestic clients and 20 percent from international. According to the ESOMAR Global Prices Study 2012 the country was the 3rd most expensive for carrying out research.
Source: ESOMAR

Overview of Trade and Industry

A highly globalised mixed economy near the top of the index for economic freedom. A hundred years has seen its transformation from a largely rural economy to an advanced, urbanized, industrial one, led by growth of the manufacturing, mining, and service sectors with the last of these now accounting for 75% of employment. However, logging and petroleum remain key industries in an important primary sector. It's a net exporter of energy, with large reserves of gas both off-shore and in Alberta.

Close links with the United States have been facilitated and recognised by NAFTA (North American Free Trade Agreements) - with Mexico brought in in 1994. The country's balance of payments has swung between positive and negative in recent years, unlike the USA and most western European powers, although its gross external debt has risen rapidly of late and it has been affected by recent financial crises, with unemployment in particular rising fast between 2008 and'2010.

2010 exports of $393bn included machinery (especially auto and aircraft parts), energy and chemicals and three quarters (74.9%) went to the US. Imports of $401.7bn included machinery, oil and other energy, and consumer durables, with the US again prominent but less so (50.4%), and China (11%) and Mexico (5.5%) also supplying significant amounts.

My view
from...
Canada
Researchers Talk!
Have your say!
If you are a researcher based in Canada, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

Comment pieces from Canadian researchers will appear here shortly.